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Rocky Mountain Chocolate Factory

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FY2019 Annual Report · Rocky Mountain Chocolate Factory
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SECURITIES & EXCHANGE COMMISSION EDGAR FILING

Rocky Mountain Chocolate Factory, Inc.

Form: 10-K 

Date Filed: 2019-05-29

Corporate Issuer CIK:   1616262

© Copyright 2019, Issuer Direct Corporation. All Right Reserved. Distribution of this document is strictly prohibited, subject to the terms of use.

Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K

 (Mark One)
☒ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended February 28, 2019
OR

For the transition period from __________ to __________

Commission file number: 001-36865

Delaware
(State or Other Jurisdiction of Incorporation or Organization)

47-1535633
(I.R.S. Employer Identification No.)

Rocky Mountain Chocolate Factory, Inc.
(Exact name of registrant as specified in its charter)

265 Turner Drive, Durango, CO 81303
(Address of principal executive offices, including ZIP code)

(970) 259-0554
(Registrant’s telephone number, including area code)

Securities Registered Pursuant To Section 12(b) Of The Act:

Title of each class  
Common Stock, $0.001 Par Value per
Share 
Preferred Stock Purchase Rights

Trading Symbol

Name of each exchange on which registered 

RMCF

RMCF

Nasdaq Global Market

Nasdaq Global Market

Securities Registered Pursuant To Section 12(g) Of The Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.      Yes ☐     No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.   Yes ☐       No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for
the past 90 days.   Yes ☒   No ☐

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be  submitted  pursuant  to  Rule  405  of
Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes
☒   No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging
growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2
of the Exchange Act. (Check one):

☐  
Large accelerated filer
☐  
Non-accelerated filer
Emerging growth company ☐  

☐
Accelerated filer
Smaller reporting company ☒

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).     Yes ☐    No ☒

The aggregate market value of the registrant’s common stock (based on the closing price as quoted on the Nasdaq Global Market on August 31, 2018, the last
trading day of the registrant’s most recently completed second fiscal quarter) held by non-affiliates was $38,815,702. For purposes of this calculation, shares of
common stock held by each executive officer and director and by holders of more than 5% of the registrant’s outstanding common stock have been excluded
since  those  persons  may  under  certain  circumstances  be  deemed  to  be  affiliates.  This  determination  of  affiliate  status  is  not  necessarily  a  conclusive
determination for other purposes.

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As of May 10, 2019, there were 5,962,327 shares of the registrant’s common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement in connection with the 2019 Annual Meeting of Stockholders (the “Proxy Statement”) are incorporated by
reference in Part III of this Annual Report on Form 10-K. The Proxy Statement will be filed with the Securities and Exchange Commission within 120 days of the
registrant’s fiscal year ended February 28, 2019.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
FORM 10-K

TABLE OF CONTENTS

Table of Contents

PART I.

ITEM 1. BUSINESS
ITEM 1A. RISK FACTORS
ITEM 1B. UNRESOLVED STAFF COMMENTS
ITEM 2. PROPERTIES
ITEM 3. LEGAL PROCEEDINGS
ITEM 4. MINE SAFETY DISCLOSURES

PART II.

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY
SECURITIES
ITEM 6. SELECTED FINANCIAL DATA
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
ITEM 9A.  CONTROLS AND PROCEDURES
ITEM 9B. OTHER INFORMATION

PART III.

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
ITEM 11. EXECUTIVE COMPENSATION
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

PART IV.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES
ITEM 16. FORM 10-K SUMMARY

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Cautionary Note Regarding Forward-Looking Statements

This Annual  Report  on  Form  10-K  (“Annual  Report”)   includes  statements  of  our  expectations,  intentions,  plans  and  beliefs  that  constitute  “forward-looking
statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange A ct of 1934, as amended
(the “Exchange Act”), and are intended to come within the safe harbor protection provided by those sections.  These forward-looking statements  involve  various
risks  and  uncertainties. The  nature  of our operations and the environment in which  we operate subject us   to  changing  economic,  competitive,  regulatory  and
technological  conditions,  risks  and  uncertainties.  The  statements,  other  than  statements  of  historical  fact,  included  in  this Annual  Report  are  forward-looking
statements. Many of the forward-looking statements contained in this document may be identified by the use of forward-looking words such as "will," "intend,"
"believe," "expect," "anticipate," "should," "plan," "estimate,"  "potential,"  or  similar  expressions.  Factors  which  could  cause  results  to  differ  include,  but  are  not
limited to: changes in the confectionery business environment, seasonality, consumer interest in our products, general economic conditions,  the  success  of our
frozen  yogurt  business,  receptiveness  of  our  products  internationally, consumer and  retail  trends,  costs  and  availability  of  raw  materials,  competition,  the
success of our co-branding strategy, the success of international expansion efforts  and the effect of government regulations. Government regulations which  we
and our franchisees and licensees  either are, or may be, subject to and which could cause results to differ from forward-looking statements include, but are not
limited to: local, state and federal laws regarding health, sanitation, safety, building and fire codes, franchising, licensing, employment, manufacturing, packaging
and distribution of food products and motor carriers. For a detailed discussion of the risks and uncertainties that may cause our actual results to differ from the
forward-looking statements contained herein, please see the section  entitled “Risk Factors” contained in this  Annual Report in Item  1A.  These  forward-looking
statements apply only as of the date of this Annual Report. As such they should not be unduly relied upon for more current circumstances. Except as required by
law, we undertake no obligation to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after
the date of this Annual Report or those that might reflect the occurrence of unanticipated events.

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General

PART I.

ITEM 1. BUSINESS

Rocky Mountain Chocolate Factory, Inc., a Delaware corporation, and its subsidiaries (collectively, the “Company,” “we,” “us,” or “our”), including its operating
subsidiary  with  the  same  name,  Rocky  Mountain  Chocolate  Factory,  Inc.,  a  Colorado  corporation  (“RMCF”),  is  an  international  franchisor,  confectionery
manufacturer  and  retail  operator.  Founded  in  1981,  we  are  headquartered  in  Durango,  Colorado  and  manufacture  an  extensive  line  of  premium  chocolate
candies and other confectionery products. Our wholly-owned subsidiary, U-Swirl International, Inc. (“U-Swirl”), franchises and operates self-serve frozen yogurt
cafés.  Our  revenues  and  profitability  are  derived  principally  from  our  franchised/license  system  of  retail  stores  that  feature  chocolate,  frozen  yogurt  and  other
confectionary products. We also sell our candy in selected locations outside of our system of retail stores and license the use of our brand with certain consumer
products. As of March 31, 2019, there were two Company-owned, 90 licensee-owned and 245 franchised Rocky Mountain Chocolate Factory stores operating in
37 states, Canada, South Korea, Panama, and the Philippines. As of March 31, 2019, U-Swirl operated four Company-owned cafés, 68 franchised cafés and 30
licensed locations located in 26 states and Qatar. U-Swirl operates self-serve frozen yogurt cafés under the names “U-Swirl,” “Yogurtini,” “CherryBerry,” “Yogli
Mogli Frozen Yogurt,” “Fuzzy Peach Frozen Yogurt,” “Let’s Yo!” and “Aspen Leaf Yogurt”. The Company was incorporated in Delaware in 2014 in connection
with its holding company reorganization.

In January 2013, through our wholly-owned subsidiaries, including Aspen Leaf Yogurt, LLC (“ALY”), we entered into two agreements to sell all of the assets of
our ALY frozen yogurt stores, along with our interest in the self-serve frozen yogurt franchises and retail units branded as “Yogurtini,” which we also acquired in
January  2013,  to  U-Swirl,  Inc.  (“SWRL”),  in  exchange  for  a  60%  controlling  equity  interest  in  SWRL  (46%  equity  interest  as  of  February  28,  2019).  Upon
completion of these transactions, we ceased to directly operate any Company-owned ALY locations or sell and support frozen yogurt franchise locations, which
were being supported by SWRL. The SWRL Board of Directors is composed solely of board members also serving on our Board of Directors.

In  fiscal  year  (“FY”)  2014,  SWRL  acquired  the  franchise  rights  and  certain  other  assets  of  self-serve  frozen  yogurt  concepts  under  the  names  “CherryBerry,”
“Yogli Mogli Frozen Yogurt” and “Fuzzy Peach Frozen Yogurt.” In connection with these acquisitions, we entered into a credit facility with Wells Fargo Bank, N.A.
used to finance the acquisitions by SWRL, and in turn, we entered into a loan and security agreement with SWRL to cover the purchase price and other costs
associated  with  the  acquisitions  (the  “SWRL  Loan  Agreement”).  Borrowings  under  the  SWRL  Loan  Agreement  were  secured  by  all  of  the  assets  of  SWRL,
including  all  of  the  outstanding  stock  of  its  wholly-owned  subsidiary,  U-Swirl.  As  a  result  of  certain  defaults  under  the  SWRL  Loan  Agreement,  we  issued  a
demand for payment of all obligations under the SWRL Loan Agreement. SWRL was unable to repay the obligations under the SWRL Loan Agreement, and as a
result, we foreclosed on all of the outstanding stock of U-Swirl on February 29, 2016 in full satisfaction of the amounts owed under the SWRL Loan Agreement.
This resulted in U-Swirl becoming our wholly-owned subsidiary as of February 29, 2016, and concurrently we ceased to have financial control of SWRL as of
February 29, 2016. As of February 28, 2019, SWRL had no operating assets.

In  FY  2019,  approximately  52%  of  the  products  sold  at  Rocky  Mountain  Chocolate  Factory  stores  were  prepared  on  the  premises.  We  believe  that  in-store
preparation  of  products  creates  a  special  store  ambiance,  and  the  aroma  and  sight  of  products  being  made  attracts  foot  traffic  and  assures  customers  that
products are fresh.

Our principal competitive strengths lie in our brand name recognition, our reputation for the quality, variety and taste of our products, the special ambiance of our
stores, our knowledge and experience in applying criteria for selection of new store locations, our expertise in the manufacture of chocolate candy products and
the  merchandising  and  marketing  of  confectionary  products,  and  the  control  and  training  infrastructures  we  have  implemented  to  assure  consistent  customer
service and execution of successful practices and techniques at our stores.

We believe our manufacturing expertise and reputation for quality has facilitated the sale of selected products through specialty markets. We are currently selling
our products in a select number of specialty markets, including wholesale, fundraising, corporate sales, mail order, private label and internet sales.

U-Swirl cafés and associated brands are designed to be attractive to customers by offering the following:
inside café-style seating for 50 people and outside patio seating, where feasible and appropriate;
spacious surroundings of approximately 1,800 to 3,000 square feet;
8 to 16 flavors of frozen yogurt;
up to 70 toppings; and
self-serve format allowing guests to create their own favorite snack.

•
•
•
•
•

We  believe  that  these  characteristics  provide  U-Swirl  with  the  ability  to  compete  successfully  in  the  retail  frozen  yogurt  industry.  While  U-Swirl  continues  to
pursue  locations  with  the  characteristics  described  above,  we  recognize  that  its  acquisition  strategy  may  lead  U-Swirl  to  purchase  competitors  with  diverse
layouts.

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The trade dress of the Aspen Leaf Yogurt, CherryBerry, Yogli Mogli, Fuzzy Peach, Let’s Yo! and Yogurtini locations are similar to that of U-Swirl, although their
locations use different color schemes and are typically smaller than the U-Swirl cafés.

Our  consolidated  revenues  are  primarily  derived  from  three  principal  sources:  (i)  sales  to  franchisees  and  other  third  parties  of  chocolates  and  other
confectionery products manufactured by us (70%-68%-66%); (ii) sales at Company-owned stores of chocolates, other confectionery products and frozen yogurt
(including products manufactured by us) (10%-11%-12%) and (iii) the collection of initial franchise fees and royalties from franchisees (20%-21%-22%). For FY
2019, approximately 98% of our revenues were derived from domestic sources, with 2% derived from international sources. The figures in parentheses above
show the percentage of total revenues attributable to each source for the FY 2019, 2018 and 2017, respectively.

According to industry data, the total U.S. candy market generated approximately $35.8 billion of retail sales in 2015   with  chocolate  sales  growing  2.2%  from
sales of approximately $22.8 billion during 2017 to $23.3 billion during 2018 and candy sales per capita of $111.16 during 2015.

According to Ice Cream and Frozen Desserts in the U.S. 9th Edition, published in January 2017 by Packaged Facts, in 2016 the U.S. market for ice cream and
related frozen desserts, including frozen yogurt and frozen novelties, grew to $28 billion.

Business Strategy

Our objective is to build on our position as a leading international franchisor and manufacturer of high-quality chocolate, other confectionery products and frozen
yogurt.  We  continually  seek  opportunities  to  profitably  expand  our  business.  To  accomplish  this  objective,  we  employ  a  business  strategy  that  includes  the
elements set forth below.

Product Quality and Variety 

We  maintain  the  gourmet  taste  and  quality  of  our  chocolate  candies  by  using  only  the  finest  chocolate  and  other  wholesome  ingredients.  We  use  our  own
proprietary  recipes,  primarily  developed  by  our  master  candy  makers.  A  typical  Rocky  Mountain  Chocolate  Factory  store  offers  up  to  100  of  our  chocolate
candies throughout the year and as many as 200, including many packaged candies, during the holiday seasons. Individual stores also offer numerous varieties
of premium fudge and gourmet caramel apples, as well as other products prepared in the store from Company recipes.

Store Atmosphere and Ambiance

We  seek  to  establish  a  fun,  enjoyable  and  inviting  atmosphere  in  each  of  our  store  locations.  Unlike  most  other  confectionery  stores,  each  Rocky  Mountain
Chocolate Factory store prepares numerous products, including fudge, barks and caramel apples, in the store. In-store preparation is designed to be both fun
and entertaining for customers and we believe the in-store preparation and aroma of our products enhance the ambiance at Rocky Mountain Chocolate Factory
stores, are fun and entertaining for our customers and convey an image of freshness and homemade quality. To ensure that all stores conform to the Rocky
Mountain Chocolate Factory image, our design staff has developed easily replicable designs and specifications and approves the construction plans for each
new store. We also control the signage and building materials that may be used in the stores.

Site Selection

Careful  selection  of  a  site  is  critical  to  the  success  of  our  stores.  We  consider  many  factors  in  identifying  suitable  sites,  including  tenant  mix,  visibility,
attractiveness, accessibility, level of foot traffic and occupancy costs. Final site selection occurs only after our senior management has approved the site. We
believe that the experience of our management team in evaluating a potential site is one of our competitive strengths.

Customer Service Commitment

We emphasize excellence in customer service in our stores and cafés and seek to employ and to sell franchises to motivated and energetic people. We also
foster enthusiasm for our customer service philosophy and our concepts through our regional meetings and other frequent contacts with our franchisees. Rocky
Mountain Chocolate Factory holds a biennial convention for franchisees.

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Increase Same Store Retail Sales at Existing  Rocky Mountain Chocolate Factory and U-Swirl  Locations

We  seek  to  increase  profitability  of  our  store  system  through  increasing  sales  at  existing  store  locations.  Changes  in  system  wide  domestic  same  store  retail
sales at Rocky Mountain Chocolate Factory locations are as follows:

2015
2016
2017
2018
2019

Changes in system wide domestic same store retail sales at frozen yogurt franchise locations are as follows:

2015
2016
2017
2018
2019

3.1%
1.6%
0.9%
 (2.9)%
1.0%

*
 (1.4)%
 (3.0)%
 (4.3)%
 (0.5)%

*Same store sales for acquired brands are reported after 24 months of operation as a part of our network of domestic franchise stores. Because the majority of
our frozen yogurt franchise brands were acquired in January 2014, the earliest period same store sales are reported is for FY 2016.

We  have  designed  a  contemporary  and  coordinated  line  of  packaged  products  that  we  believe  capture  and  convey  the  freshness,  fun  and  excitement  of  the
Rocky Mountain Chocolate Factory retail store experience. We also believe that the successful launch of new packaging has had a positive impact on same store
sales.

Same Store Pounds Purchased by Existing  Franchised and Licensed Locations

In FY 2019, same store pounds purchased by franchisees and licensees decreased 0.5% compared to the prior fiscal year. We continue to add new products
and focus our existing product lines in an effort to increase same store pounds purchased by existing locations. We believe historical decreases in same store
pounds purchased, including for FY 2019, were due, in part, to a product mix shift from factory-made products to products made in the store, such as caramel
apples.

Enhanced Operating Efficiencies

We seek to improve our profitability by controlling costs and increasing the efficiency of our operations. Efforts in the last several years include: the purchase of
additional  automated  factory  equipment,  implementation  of  a  comprehensive  advanced  planning  and  scheduling  system  for  production  scheduling,
implementation of alternative manufacturing strategies, installation of enhanced point-of-sale systems in all of our Company-owned stores and the majority of our
franchised  stores,  and  implementation  of  a  serial/lot  tracking  and  warehouse  management  system.  These  measures  have  significantly  improved  our  ability  to
deliver our products to our stores safely, quickly and cost-effectively and positively impact store operations.

Expansion Strategy

We are continually exploring opportunities to grow our brand and expand our business. Key elements of our expansion strategy are set forth below.

Unit Growth

We  continue  to  pursue  unit  growth  opportunities,  despite  the  difficult  financing  environment  for  our  concepts,  in  locations  where  we  have  traditionally  been
successful, to pursue new and developing real estate environments for franchisees which appear promising based on early sales results, and to improve and
expand  our  retail  store  concepts,  such  that  previously  untapped  and  unfeasible  environments  generate  sufficient  revenue  to  support  a  successful  Rocky
Mountain Chocolate Factory or U-Swirl location.

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High Traffic Environments

We currently establish franchised stores in the following environments: regional centers, outlet centers, tourist areas, street fronts, airports, other entertainment-
oriented environments and strip centers. We have established a business relationship with most of the major developers in the United States and believe that
these relationships provide us with the opportunity to take advantage of attractive sites in new and existing real estate environments.

Rocky Mountain Chocolate Factory Name Recognition and New Market Penetration

We  believe  the  visibility  of  our  stores  and  the  high  foot  traffic  at  many  of  our  locations  has  generated  strong  name  recognition  of  Rocky  Mountain  Chocolate
Factory and demand for our franchises. The Rocky Mountain Chocolate Factory system has historically been concentrated in the western and Rocky Mountain
region of the United States, but growth has generated a gradual easterly momentum as new stores have been opened in the eastern half of the country. We
believe this growth has further increased our name recognition and demand for our franchises. We believe that distribution of Rocky Mountain Chocolate Factory
products  through  specialty  markets  also  increases  name  recognition  and  brand  awareness  in  areas  of  the  country  in  which  we  have  not  previously  had  a
significant presence and we believe it will also improve and benefit our entire store system.

We  seek  to  establish  a  fun,  enjoyable  and  inviting  atmosphere  in  each  of  our  store  locations.  Unlike  most  other  confectionery  stores,  each  Rocky  Mountain
Chocolate Factory store prepares numerous products, including fudge, barks and caramel apples, in the store. Customers can observe store personnel making
fudge from start to finish, including the mixing of ingredients in old-fashioned copper kettles and the cooling of the fudge on large granite or marble tables, and
are often invited to sample the store's products. In FY 2019, an average of approximately 52% of the revenues of franchised stores are generated by sales of
products prepared on the premises. In-store preparation is designed to be both fun and entertaining for customers and we believe the in-store preparation and
aroma of our products enhance the ambiance at Rocky Mountain Chocolate Factory stores, are fun and entertaining for our customers and convey an image of
freshness and homemade quality.

To ensure that all stores conform to the Rocky Mountain Chocolate Factory image, our design staff has developed easily replicable designs and specifications
and approves the construction plans for each new store. We also control the signage and building materials that may be used in the stores.

The average store size is approximately 1,000 square feet, approximately 650 square feet of which is selling space. Most stores are open seven days a week.
Typical hours are 10 a.m. to 9 p.m., Monday through Saturday, and 12 noon to 6 p.m. on Sundays. Store hours in tourist areas may vary depending upon the
tourist season.

In January 2007, we began testing co-branded locations, such as the co-branded stores with Cold Stone Creamery. Co-branding a location is a vehicle to exploit
retail  environments  that  would  not  typically  support  a  stand-alone  Rocky  Mountain  Chocolate  Factory  store.  Co-branding  can  also  be  used  to  more  efficiently
manage  rent  structure,  payroll  and  other  operating  costs  in  environments  that  have  not  historically  supported  stand-alone  Rocky  Mountain  Chocolate  Factory
stores. As of February 28, 2019, Cold Stone Creamery franchisees operated 91 co-branded locations, our U-Swirl franchisees operated 12 co-branded locations
and three Company-owned co-branded units were in operation.

We  have  previously  entered  into  franchise  developments  and  licensing  agreements  for  the  expansion  of  our  franchise  stores  in  Canada,  the  United  Arab
Emirates,  the  Republic  of  Panama,  South  Korea,  the  Republic  of  the  Philippines,  Vietnam,  Qatar  and  Japan.  We  believe  that  international  opportunities  may
create a favorable expansion strategy and reduce dependence on domestic franchise openings to achieve growth.

International units in operation were as follows at March 31, 2019:

Rocky Mountain Chocolate Factory

Canada
The Republic of Panama
The Republic of the Philippines
South Korea

U-Swirl Cafés (including all associated brands)

Qatar

Total

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Products and Packaging

We produce approximately 700 chocolate candies and other confectionery products using proprietary recipes developed primarily by our master candy makers.
These products include many varieties of clusters, caramels, creams, toffees, mints and truffles. These products are offered for sale and also configured into
approximately 400 varieties of packaged assortments. We continue to engage in a major effort to expand our product line by developing additional exciting and
attractive new products. During the Christmas, Easter and Valentine's Day holiday seasons, we may make as many as 100 items, including many candies offered
in  packages,  that  are  specially  designed  for  such  holidays.  A  typical  Rocky  Mountain  Chocolate  Factory  store  offers  up  to  100  of  these  approximately  700
chocolate candies and other confectionery products throughout the year and up to an additional 100 during holiday seasons. Individual stores also offer more
than  15  varieties  of  caramel  apples  and  other  products  prepared  in  the  store.  In  FY  2019,  approximately  45%  of  the  revenues  of  Rocky  Mountain  Chocolate
Factory stores are generated by products manufactured at our factory, 52% by products made in individual stores using our recipes and ingredients purchased
from us or approved suppliers and the remaining 3% by products such as ice cream, coffee and other sundries purchased from approved suppliers.

In FY 2019, approximately 28% of our product sales resulted from the sale of products outside of our system of franchised and licensed locations, which we refer
to as specialty markets. The majority of sales to specialty markets are to a single customer. For FY 2019, this customer represented approximately 46% of total
shipments to specialty markets and approximately 9% of our total revenues. These products are produced using the same quality ingredients and manufacturing
processes as the products sold in our network of retail stores. See Item 1A “Risk Factors—Our Sales to Specialty Market Customers, Customers Outside Our
System of Franchised Stores, Are Concentrated Among a Small Number of Customers.”

We use only the finest chocolates, nutmeats and other wholesome ingredients in our candies and continually strive to offer new confectionery items in order to
maintain the excitement and appeal of our products. We develop special packaging for the Christmas, Valentine's Day and Easter holidays, and customers can
have their purchases packaged in decorative boxes and fancy tins throughout the year.

Chocolate candies that we manufacture are sold at prices ranging from $19.75 to $29.95 per pound, with an average price of $23.32 per pound. Franchisees set
their own retail prices, though we do recommend prices for all of our products.

Our  frozen  yogurt  cafés  feature  a  high-quality  yogurt  that  we  believe  is  superior  to  products  offered  by  many  of  our  competitors.  Our  product  is  nationally
distributed  and  consistent  among  our  cafés.  Most  cafés  feature  8  to  16  flavor  varieties,  including  custom  and  seasonal  specialty  flavors.  Our  toppings  bars
feature up to 70 toppings allowing for a customizable frozen dessert experience. Cafés typically sell frozen yogurt by the ounce, with prices generally ranging
between $0.46 and $0.61 per ounce.

Operating Environment

Rocky Mountain Chocolate Factory

We currently establish Rocky Mountain Chocolate Factory stores in six primary environments: regional centers, outlet centers, tourist areas, street fronts, airports
and other entertainment-oriented shopping centers. Each of these environments has a number of attractive features, including high levels of foot traffic. Rocky
Mountain Chocolate Factory domestic franchise locations in operation as of February 28, 2019 include:

Regional Centers
Outlet Centers
Festival/Community Centers
Tourist Areas
Street Fronts
Airports
Other

Regional Centers

23.5%
21.3%
19.1%
15.8%
7.7%
6.0%
6.6%

As of February 28, 2019, there were Rocky Mountain Chocolate Factory stores in approximately 43 regional centers, including a location in the Mall of America
in  Bloomington,  Minnesota.  Although  they  often  provide  favorable  levels  of  foot  traffic,  regional  centers  typically  involve  more  expensive  rent  structures  and
competing food and beverage concepts.

Outlet Centers

As of February 28, 2019, there were approximately 39 Rocky Mountain Chocolate Factory stores in outlet centers. We have established business relationships
with most of the major outlet center developers in the United States. Although not all factory outlet centers provide desirable locations for our stores, we believe
our relationships with these developers will provide us with the opportunity to take advantage of attractive sites in new and existing outlet centers.

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Tourist Areas, Street Fronts, Airports and Other Entertainment -Oriented Shopping Centers

As  of  February  28,  2019,  there  were  approximately  29  Rocky  Mountain  Chocolate  Factory  stores  in  locations  considered  to  be  tourist  areas,  including
Fisherman's Wharf in San Francisco, California and the River Walk in San Antonio, Texas. Tourist areas are very attractive locations because they offer high
levels of foot traffic and favorable customer spending characteristics, and greatly increase our visibility and name recognition. We believe there are a number of
other environments that have the characteristics necessary for the successful operation of Rocky Mountain Chocolate Factory stores such as airports and sports
arenas. As of February 28, 2019, there were 11 franchised Rocky Mountain Chocolate Factory stores at airport locations.

Strip/Convenience Centers

Our  self-serve  frozen  yogurt  locations  are  primarily  located  in  strip  and  convenience  center  locations.  Such  centers  generally  have  convenient  parking  and
feature  many  retail  entities  without  enclosed  connecting  walkways.  Such  centers  generally  offer  favorable  rents  and  the  ability  to  operate  during  hours  when
other operating environments are closed, such as late at night.

Franchising Program

General

Our franchising philosophy is one of service and commitment to our franchise system and we continuously seek to improve our franchise support services. Our
concept has been rated as an outstanding franchise opportunity by publications and organizations rating such opportunities. In January 2011, Rocky Mountain
Chocolate  Factory  was  rated  the  number  one  franchise  opportunity  in  the  candy  category  by  Entrepreneur  Magazine  (the  last  publication  of  this  category
ranking) and since then has been ranked in the Top 500 Franchises every year by Entrepreneur Magazine. As of March 31, 2019, there were 245 franchised
stores in the Rocky Mountain Chocolate Factory system and 68 franchised stores under the U-Swirl frozen yogurt brands. We strive to bring this philosophy of
service and commitment to all of our franchised brands and believe this strategy gives us a competitive advantage in the support of frozen yogurt franchises.

Franchisee Sourcing and Selection

The majority of new franchises are awarded to persons referred to us by existing franchisees, to interested consumers who have visited one of our domestic
franchise locations and to existing franchisees. We also advertise for new franchisees in national and regional newspapers as suitable potential store locations
come to our attention. Franchisees are approved by us on the basis of the applicant's net worth and liquidity, together with an assessment of work ethic and
personality compatibility with our operating philosophy.

International Franchising and Licensing

In  FY  1992,  we  entered  into  a  franchise  development  agreement  covering  Canada  with  Immaculate  Confections,  Ltd.  of  Vancouver,  British  Columbia
(“Immaculate  Confections”).  Pursuant  to  this  agreement,  Immaculate  Confections  purchased  the  exclusive  right  to  franchise  and  operate  Rocky  Mountain
Chocolate Factory stores in Canada. As of March 31, 2019, Immaculate Confections operated 58 stores under this agreement.

Our business was significantly affected by the global recession during 2008-2009. During this period there was a decrease in leads and qualified franchisees for
domestic  franchise  growth.  Amidst  this  environment  we  initiated  a  program  to  focus  on  international  expansion.  International  growth  is  generally  achieved
through  entry  into  a  Master  License  Agreement  covering  specific  countries,  with  a  licensee  that  meets  minimum  qualifications  to  develop  Rocky  Mountain
Chocolate  Factory,  or  a  brand  of  U-Swirl  in  that  country.  License  agreements  are  generally  entered  into  for  a  period  of  3-10  years  and  allow  the  licensee
exclusive  development  rights  in  a  country.  Generally,  we  require  an  initial  license  fee  and  commitment  to  a  development  schedule.  International  license
agreements in place include the following:

•

•

•

In  March  2013,  we  entered  into  a  Licensing  Agreement  in  the  country  of  South  Korea.  As  of  March  31,  2019,  one  unit  was  operating  under  this
agreement.

In October 2014, we entered into a Licensing Agreement in the Republic of the Philippines. As of March 31, 2019, four units were operating under the
agreement.

In  May  2017,  we  entered  into  a  Licensing  Agreement  in  the  Republic  of  the  Panama.  As  of  March  31,  2019,  one  unit  was  operating  under  the
agreement.

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•

•

In May 2017, we entered into a Licensing Agreement in the Socialist Republic of Vietnam. As of March 31, 2019, there were no units operating under
the agreement.

Through  our  U-Swirl  subsidiary,  we  have  additional  international  development  agreements  covering  Canada  and  the  State  of  Qatar.  As  of  March  31,
2019, no units were operating in Canada and two units were operating in Qatar.

Co-Branding

In August 2009, we entered into a Master License Agreement with Kahala Franchise Corp. Under the terms of the agreement, select current and future Cold
Stone Creamery franchise stores are co-branded with both the Rocky Mountain Chocolate Factory and the Cold Stone Creamery brands. Locations developed
or modified under the agreement are subject to the approval of both parties. Locations developed or modified under the agreement will remain franchisees of
Cold  Stone  Creamery  and  will  be  licensed  to  offer  the  Rocky  Mountain  Chocolate  Factory  brand.  As  of  March  31,  2019,  Cold  Stone  Creamery  franchisees
operated 90 stores under this agreement.

Additionally, we allow U-Swirl brands to offer Rocky Mountain Chocolate Factory products under terms similar to other co-branding agreements. As of March 31,
2019, there were 12 franchise and Company-owned U-Swirl cafés offering Rocky Mountain Chocolate Factory products.

Training and Support

Each domestic franchisee owner/operator and each store manager for a domestic franchisee is required to complete a comprehensive training program in store
operations and management. We have established a training center at our Durango headquarters in the form of a full-sized replica of a properly configured and
merchandised Rocky Mountain Chocolate Factory store. U-Swirl franchisees are required to complete a similar training program. Topics covered in the training
course  include  our  philosophy  of  store  operation  and  management,  customer  service,  merchandising,  pricing,  cooking,  inventory  and  cost  control,  quality
standards,  record  keeping,  labor  scheduling  and  personnel  management.  Training  is  based  on  standard  operating  policies  and  procedures  contained  in  an
operations  manual  provided  to  all  franchisees,  which  the  franchisee  is  required  to  follow  by  terms  of  the  franchise  agreement.  Additionally,  and  importantly,
trainees  are  provided  with  a  complete  orientation  to  our  operations  by  working  in  key  factory  operational  areas  and  by  meeting  with  members  of  our  senior
management.

Our operating objectives include providing knowledge and expertise in merchandising, marketing and customer service to all front-line store level employees to
maximize their skills and ensure that they are fully versed in our proven techniques.

We provide ongoing support to franchisees through our field consultants, who maintain regular and frequent communication with the stores by phone and by site
visits. The field consultants also review and discuss store operating results with the franchisee and provide advice and guidance in improving store profitability
and in developing and executing store marketing and merchandising programs.

Quality Standards and Control

The franchise agreements for Rocky Mountain Chocolate Factory and U-Swirl brands franchisees require compliance with our procedures of operation and food
quality specifications and permits audits and inspections by us.

Operating  standards  for  Rocky  Mountain  Chocolate  Factory  and  U-Swirl  brands  stores  are  set  forth  in  operating  manuals.  These  manuals  cover  general
operations, factory ordering, merchandising, advertising and accounting procedures. Through their regular visits to franchised stores, our field consultants audit
performance  and  adherence  to  our  standards.  We  have  the  right  to  terminate  any  franchise  agreement  for  non-compliance  with  our  operating  standards.
Products sold at the stores and ingredients used in the preparation of products approved for on-site preparation must be purchased from us or from approved
suppliers.

The Franchise Agreement: Terms and Conditions  

The  domestic  offer  and  sales  of  our  franchise  concepts  are  made  pursuant  to  the  respective  Franchise  Disclosure  Document  prepared  in  accordance  with
federal and state laws and regulations. States that regulate the sale and operation of franchises require a franchisor to register or file certain notices with the
state authorities prior to offering and selling franchises in those states.

Under the current form of our domestic franchise agreements, franchisees pay us (i) an initial franchise fee for each store, (ii) royalties based on monthly gross
sales, and (iii) a marketing fee based on monthly gross sales. Franchisees are generally granted exclusive territory with respect to the operation of their stores
only in the immediate vicinity of their stores. Chocolate and yogurt products not made on the premises by franchisees must be purchased from us or approved
suppliers. The franchise agreements require franchisees to comply with our procedures of operation and food quality specifications, to permit inspections and
audits by us and to remodel stores to conform with standards then in effect. We may terminate the franchise agreement upon the failure of the franchisee to
comply with the conditions of the agreement and upon the occurrence of certain events, such as insolvency or bankruptcy of the franchisee or the commission
by  the  franchisee  of  any  unlawful  or  deceptive  practice,  which  in  our  judgment  are  likely  to  adversely  affect  the  system.  Our  ability  to  terminate  franchise
agreements pursuant to such provisions is subject to applicable bankruptcy and state laws and regulations. See "Regulation" Below for additional information.

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The agreements prohibit the transfer or assignment of any interest in a franchise without our prior written consent. The agreements also give us a right of first
refusal to purchase any interest in a franchise if a proposed transfer would result in a change of control of that franchise. The refusal right, if exercised, would
allow us to purchase the interest proposed to be transferred under the same terms and conditions and for the same price as offered by the proposed transferee.

The term of each franchise agreement is ten years, and franchisees have the right to renew for one additional ten-year term.

Franchise Financing

We  do  not  typically  provide  prospective  franchisees  with  financing  for  their  stores  for  new  or  existing  franchises,  but  we  have  developed  relationships  with
several sources of franchisee financing to whom we will refer franchisees. Typically, franchisees have obtained their own sources of such financing and have not
required  our  assistance.  In  the  normal  course  of  business,  we  extend  credit  to  customers,  primarily  franchisees  that  satisfy  pre-defined  credit  criteria,  for
inventory and other operational costs.

During  FY  2014,  we  began  an  initiative  to  finance  entrepreneurial  graduates  of  the  Missouri  Western  State  University  (“MWSU”)  entrepreneurial  program.
Beginning in FY 2010, recent graduates were awarded the opportunity to own a Rocky Mountain Chocolate Factory franchise under favorable financing terms.
Prior to FY 2014, the financing was provided by an independent benefactor of the MWSU School of Business. Beginning in FY 2014, we began to finance the
graduates directly, under similar terms as the previous financing facility. This program has generally included financing for the purchase of formerly Company-
owned locations or for the purchase of underperforming franchise locations. As of February 28, 2019, approximately $219,000 was included in notes receivable
as a result of this program. As of March 31, 2019, there were 15 units in operation by graduates of the MWSU entrepreneurial program.

Licensee Financing

During FY 2011, we began a program to finance the remodel costs of a select number of co-branded licensed Cold Stone Creamery locations. The financing
was  provided  to  existing  Cold  Stone  Creamery  franchisees  that  were  required  to  meet  a  number  of  financial  qualifications  prior  to  approval.  At  February  28,
2019, approximately $3,000 was included in notes receivable as a result of this program. We initially financed this program in order to encourage early adoption
of the co-branding program. Now that the program is mature, we do not intend to continue direct financing unless circumstances change.

Company Store Program

As of March 31, 2019, there were two Company-owned Rocky Mountain Chocolate Factory stores and four Company-owned U-Swirl cafés. Company-owned
stores provide a training ground for Company-owned store personnel and district managers and a controllable testing ground for new products and promotions,
operating and training methods and merchandising techniques, which may then be incorporated into the franchise store operations.

Managers of Company-owned stores are required to comply with all Company operating standards and undergo training and receive support from us similar to
the  training  and  support  provided  to  franchisees.  See  "—Franchising  Program—Training  and  Support"  and  "—Franchising  Program—Quality  Standards  and
Control."

Manufacturing Operations

General

We manufacture our chocolate candies at our factory in Durango, Colorado. All products are produced consistent with our philosophy of using only the finest
high-quality ingredients to achieve our marketing motto of "The Peak of Perfection in Handmade Chocolates ®."

We have always believed that we should control the manufacturing of our own chocolate products. By controlling manufacturing, we can better maintain our high
product quality standards, offer unique, proprietary products, manage costs, control production and shipment schedules and potentially pursue new or under-
utilized distribution channels.

Manufacturing Processes

The manufacturing process primarily involves cooking or preparing candy centers, including nuts, caramel, peanut butter, creams and jellies, and then coating
them  with  chocolate  or  other  toppings.  All  of  these  processes  are  conducted  in  carefully  controlled  temperature  ranges,  and  we  employ  strict  quality  control
procedures at every stage of the manufacturing process. We use a combination of manual and automated processes at our factory. Although we believe that it is
currently preferable to perform certain manufacturing processes, such as dipping of some large pieces by hand, automation increases the speed and efficiency
of the manufacturing process. We have from time to time automated certain processes formerly performed by hand where it has become cost-effective for us to
do so without compromising product quality or appearance.

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We also seek to ensure the freshness of products sold in Rocky Mountain Chocolate Factory stores with frequent shipments. Most Rocky Mountain Chocolate
Factory stores do not have significant space for the storage of inventory, and we encourage franchisees and store managers to order only the quantities that they
can reasonably expect to sell within approximately two to four weeks. For these reasons, we generally do not have a significant backlog of orders.

Ingredients

The principal ingredients used in our products are chocolate, nuts, sugar, corn syrup, cream and butter. The factory receives shipments of ingredients daily. To
ensure the consistency of our products, we buy ingredients from a limited number of reliable suppliers. In order to assure a continuous supply of chocolate and
certain nuts, we frequently enter into purchase contracts of between six to eighteen months for these products. Because prices for these products may fluctuate,
we  may  benefit  if  prices  rise  during  the  terms  of  these  contracts,  but  we  may  be  required  to  pay  above-market  prices  if  prices  fall.  We  have  one  or  more
alternative sources for most essential ingredients and therefore believe that the loss of any supplier would not have a material adverse effect on our business or
results of operations. We currently purchase small amounts of finished candy from third parties on a private label basis for sale in Rocky Mountain Chocolate
Factory stores.

Trucking Operations

We operate nine trucks and ship a substantial portion of our products from the factory on our own fleet. Our trucking operations enable us to deliver our products
to the stores quickly and cost-effectively. In addition, we back-haul our own ingredients and supplies, as well as products from third parties, on return trips, which
helps achieve even greater efficiencies and cost savings.

Marketing

General

We  rely  primarily  on  in-store  promotion  and  point-of-purchase  materials  to  promote  the  sale  of  our  products.  The  monthly  marketing  fees  collected  from
franchisees are used by us to develop new packaging and in-store promotion and point-of-purchase materials, and to create and update our local store marketing
handbooks.

We  focus  on  local  store  marketing  efforts  by  providing  customizable  marketing  materials,  including  advertisements,  coupons,  flyers  and  mail  order  catalogs
generated by our in-house Creative Services department. The department works directly with franchisees to implement local store marketing programs.

We have not historically, and do not intend to, engage in national traditional media advertising in the near future. Consistent with our commitment to community
support,  we  aggressively  seek  opportunities  to  participate  in  local  and  regional  events,  sponsorships  and  charitable  causes.  This  support  leverages  low  cost,
high return publicity opportunities for mutual gain partnerships. Through programs such as Fudge for Troops, and collaborations with Care and Share Food Bank
and  other  national/local  organizations  focused  on  youth/leadership  development  and  underserved  populations  in  our  community,  we  have  developed
relationships that define our principal platforms, and contribute to charitable causes that provide exposure at a national level.

Internet and  Social Media

Beginning  in  2010,  we  initiated  a  program  to  leverage  the  marketing  benefits  of  various  social  media  outlets.  These  low-cost  marketing  opportunities  seek  to
leverage the positive feedback of our customers to expand brand awareness through a customer’s network of contacts. Complementary to local store marketing
efforts,  these  networks  also  provide  a  medium  for  us  to  communicate  regularly  and  authentically  with  customers.  When  possible,  we  work  to  facilitate  direct
relationships between our franchisees and their customers. We use social media as a powerful tool to build brand recognition, increase repeat exposure and
enhance  dialogue  with  consumers  about  their  preferences  and  needs.  To  date,  the  majority  of  stores  have  location  specific  websites  and  location  specific
Facebook® pages dedicated to help customers interact directly with their local store. Proceeds from the monthly marketing fees collected from franchisees are
used by us to facilitate and assist stores in managing their online presence consistent with our brand and marketing efforts.

Licensing

We have developed relationships and utilized licensing partners to leverage the equity of the Rocky Mountain Chocolate Factory brand. These licensed products
place our brands and story in front of consumers in environments where they regularly shop but may not be seeing our brands at present. We regularly review
product  opportunities  and  selectively  pursue  those  we  believe  will  have  the  greatest  impact.  The  most  recent  example  is  the  announcement  of  our  Rocky
Mountain  Chocolate  Factory  Chocolatey  Almond  breakfast  cereal,  which  was  manufactured,  marketed,  and  distributed  by  Kellogg’s  Company.  Some  of  our
specialty markets customers have worked with us to offer licensed products alongside products we produce to further enhance brand placement and awareness.

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Competition

The retailing of confectionery and frozen dessert products is highly competitive. We and our franchisees compete with numerous businesses that offer products
similar to those offered by our stores. Many of these competitors have greater name recognition and financial, marketing and other resources than us. In addition,
there is intense competition among retailers for real estate sites, store personnel and qualified franchisees.

We believe that our principal competitive strengths lie in our name recognition and our reputation for the quality, value, variety and taste of our products and the
special  ambiance  of  our  stores;  our  knowledge  and  experience  in  applying  criteria  for  selection  of  new  store  locations;  our  expertise  in  merchandising  and
marketing  of  chocolate,  other  candy  products  and  frozen  yogurt;  and  the  control  and  training  infrastructures  we  have  implemented  to  assure  execution  of
successful practices and techniques at our store locations. In addition, by controlling the manufacturing of our own chocolate products, we can better maintain
our high product quality standards for those products, offer proprietary products, manage costs, control production and shipment schedules and pursue new or
under-utilized distribution channels.

Trade Name and Trademarks

The  trade  name  " Rocky  Mountain  Chocolate  Factory®,"  the  phrases,  "The  Peak  of  Perfection  in  Handmade  Chocolates ®",  "America's  Chocolatier®” , “The
World’s  Chocolatier®”  as  well  as  all  other  trademarks,  service  marks,  symbols,  slogans,  emblems,  logos  and  designs  used  in  the  Rocky  Mountain  Chocolate
Factory  system,  are  our  proprietary  rights.  We  believe  that  all  of  the  foregoing  are  of  material  importance  to  our  business.  The  trademark  “Rocky  Mountain
Chocolate  Factory”  is  registered  in  the  United  States  and  Canada.  Applications  to  register  the  Rocky  Mountain  Chocolate  Factory  trademark  have  been  filed
and/or obtained in certain foreign countries.

In  connection  with  U-Swirl’s  frozen  yogurt  café  operations,  the  following  marks  are  owned  by  U-Swirl  and  have  been  registered  with  the  U.S.  Patent  and
Trademark Office: “U-Swirl Frozen Yogurt And Design”; “U-Swirl Frozen Yogurt”; “U-Swirl”; “U and Design”; “Worth The Weight”; “Frequent Swirler”; “Yogurtini”;
“CherryBerry Self-Serve Yogurt Bar”; “Yogli Mogli”; “Best on the Planet”; “Fuzzy Peach”; “U-Swirl-N-Go”; and “Serve Yo Self”. The “U-Swirl Frozen Yogurt and
Design” (a logo) is also registered in Mexico and U-Swirl has a registration for “U-Swirl” in Canada.

We have not attempted to obtain patent protection for the proprietary recipes developed by our master candy-maker and instead rely upon our ability to maintain
the confidentiality of those recipes.

Employees

At February 28, 2019, we employed approximately 231 people. Most employees, with the exception of store management, factory management and corporate
management, are paid on an hourly basis. We also employ some individuals on a temporary basis during peak periods of store and factory operations. We seek
to assure that participatory management processes, mutual respect and professionalism and high-performance expectations for the employee exist throughout
the organization. We believe that we provide working conditions, wages and benefits that compare favorably with those of our competitors. Our employees are
not covered by a collective bargaining agreement. We consider our employee relations to be good.

Seasonal Factors

Our sales and earnings are seasonal, with significantly higher sales and earnings occurring during key holidays, such as Christmas, Easter and Valentine's Day,
and the U.S. summer vacation season than at other times of the year, which may cause fluctuations in our quarterly results of operations. In addition, quarterly
results have been, and in the future are likely to be, affected by the timing of new store openings, the sale of franchises and the timing of purchases by customers
outside our network of franchised locations. Because of the seasonality of our business, results for any quarter are not necessarily indicative of the results that
may be achieved in other quarters or for a full fiscal year.

Regulation

Company-owned Rocky Mountain Chocolate Factory stores and Company-owned U-Swirl cafés are subject to licensing and regulation by the health, sanitation,
safety, building and fire agencies in the state or municipality where located. Difficulties or failures in obtaining the required licensing or approvals could delay or
prevent the opening of new stores. New stores must also comply with landlord and developer criteria.

Many states have laws regulating franchise operations, including registration and disclosure requirements in the offer and sale of franchises. We are also subject
to the Federal Trade Commission regulations relating to disclosure requirements in the sale of franchises and ongoing disclosure obligations.

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Additionally, certain states have enacted and others may enact laws and regulations governing the termination or non-renewal of franchises and other aspects of
the  franchise  relationship  that  are  intended  to  protect  franchisees.  Although  these  laws  and  regulations,  and  related  court  decisions,  may  limit  our  ability  to
terminate  franchises  and  alter  franchise  agreements,  we  do  not  believe  that  such  laws  or  decisions  will  have  a  material  adverse  effect  on  our  franchise
operations. However, the laws applicable to franchise operations and relationships continue to develop, and we are unable to predict the effect on our intended
operations of additional requirements or restrictions that may be enacted or of court decisions that may be adverse to franchisors.

Federal and state environmental regulations have not had a material impact on our operations but more stringent and varied requirements of local governmental
bodies  with  respect  to  zoning,  land  use  and  environmental  factors  could  delay  construction  of  new  stores,  increase  our  capital  expenditures  and  thereby
decrease our earnings and negatively impact competitive position.

Companies engaged in the manufacturing, packaging and distribution of food products are subject to extensive regulation by various governmental agencies. A
finding of a failure to comply with one or more regulations could result in the imposition of sanctions, including the closing of all or a portion of our facilities for an
indeterminate  period  of  time.  Our  product  labeling  is  subject  to  and  complies  with  the  Nutrition  Labeling  and  Education  Act  of  1990  and  the  Food  Allergen
Labeling and Consumer Protection Act of 2004.

We provide a limited amount of trucking services to third parties, to fill available space on our trucks. Our trucking operations are subject to various federal and
state  regulations,  including  regulations  of  the  Federal  Highway  Administration  and  other  federal  and  state  agencies  applicable  to  motor  carriers,  safety
requirements of the Department of Transportation relating to interstate transportation and federal, state and Canadian provincial regulations governing matters
such as vehicle weight and dimensions.

We believe that we are operating in substantial compliance with all applicable laws and regulations.

Available Information

The  Internet  address  of  our  website  is  www.rmcf.com.  Additional  websites  specific  to  our  franchise  opportunities  are  www.sweetfranchise.com  and www.u-
swirl.com.

We  file  or  furnish  annual,  quarterly  and  current  reports,  proxy  statements  and  other  information  with  the  United  States  Securities  and  Exchange  Commission
(“SEC”). We make available free of charge, through our Internet website, our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on
Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after
we file such material with, or furnish it to, the SEC. The SEC also maintains a website that contains these reports, proxy and information statements and other
information that can be accessed, free of charge, at www.sec.gov. The contents of our websites are not incorporated into, and should not be considered a part
of, this Annual Report.

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ITEM 1A. RISK FACTORS

General Economic Conditions Could Have a Material Adverse Effect on  our Business, Results of Operations and Liquidity or our Franchisees, with
Adverse Consequences to Us.

Consumer purchases of discretionary items, including our products, generally decline during weak economic periods and other periods where disposable income
is adversely affected. Our performance is subject to factors that affect worldwide economic conditions, including employment, consumer debt, reductions in net
worth  based  on  severe  market  declines,  residential  real  estate  and  mortgage  markets,  taxation,  fuel  and  energy  prices,  interest  rates,  consumer  confidence,
value  of  the  U.S.  dollar  versus  foreign  currencies  and  other  macroeconomic  factors.  These  factors  may  cause  consumers  to  purchase  products  from  lower
priced competitors or to defer purchases of discretionary products altogether.

Economic weakness could have a material effect on our results of operations, liquidity and capital resources. It could also impact our ability to fund growth and/or
result in us becoming more reliant on external financing, the availability and terms of which may be uncertain. In addition, a weak economic environment may
exacerbate the other risks noted below.

We rely in part on our franchisees and the manner in which they operate their stores to develop and promote our business. It is possible that some franchisees
could file for bankruptcy or become delinquent in their payments to us, which could have a significant adverse impact on our business due to loss or delay in
payments of royalties, contributions to our marketing fund and other fees.

Although we have developed criteria to evaluate and screen prospective developers and franchisees, we cannot be certain that the developers and franchisees
we select will have the business acumen or financial resources necessary to open and operate successful franchises in their franchise areas, and state franchise
laws  may  limit  our  ability  to  terminate  or  modify  these  franchise  arrangements.  Moreover,  franchisees  may  not  successfully  operate  stores  in  a  manner
consistent  with  our  standards  and  requirements,  or  may  not  hire  and  train  qualified  managers  and  other  store  personnel.  The  failure  of  developers  and
franchisees  to  open  and  operate  franchises  successfully  could  have  a  material  adverse  effect  on  us,  our  reputation,  our  brand  and  our  ability  to  attract
prospective franchisees and could materially adversely affect our business, financial condition, results of operations and cash flows.

Our  Sales  to  Specialty  Market  Customers,  Customers  Outside  Our  System  of  Franchised  Stores,  Are  Concentrated  Among  a  Small  Number  of
Customers.

Revenue from one customer of our manufacturing segment represented approximately $3.1 million or 9% of our total revenues during the year ended February
28, 2019 compared to revenue of approximately $5.1 million or 13% of our total revenues during the year ended February 28, 2018. Our future results may be
adversely impacted by further decreases in the purchases of this customer or the loss of this customer entirely.

Our Growth is Dependent Upon Attracting and Retaining Qualified Franchisees and Their Ability to Operate Their Franchised Stores Successfully .

Our continued growth and success is dependent in part upon our ability to attract, retain and contract with qualified franchisees. Our growth is dependent upon
the  ability  of  franchisees  to  operate  their  stores  successfully,  promote  and  develop  our  store  concepts,  and  maintain  our  reputation  for  an  enjoyable  in-store
experience  and  high-quality  products.  Although  we  have  established  criteria  to  evaluate  prospective  franchisees  and  have  been  successful  in  attracting
franchisees, there can be no assurance that franchisees will be able to operate successfully in their franchise areas in a manner consistent with our concepts
and standards.

The Financial Performance of Our Franchisees Can Negatively Impact Our  Business.

Our financial results are dependent in part upon the operational and financial success of our franchisees. We receive royalties, franchise fees, contributions to
our  marketing  fund,  and  other  fees  from  our  franchisees.  We  have  established  operational  standards  and  guidelines  for  our  franchisees;  however,  we  have
limited control over how our franchisees’ businesses are run. While we are responsible for ensuring the success of our entire system of stores and for taking a
longer-term view with respect to system improvements, our franchisees have individual business strategies and objectives, which might conflict with our interests.
Our franchisees may not be able to secure adequate financing to open or continue operating their Rocky Mountain Chocolate Factory stores or U-Swirl cafés. If
they incur too much debt or if economic or sales trends deteriorate such that they are unable to repay existing debt, our franchisees could experience financial
distress  or  even  bankruptcy.  If  a  significant  number  of  franchisees  become  financially  distressed,  it  could  harm  our  operating  results  through  reduced  royalty
revenues and the impact on our profitability could be greater than the percentage decrease in the royalty revenues. Closure of franchised stores, which during
FY 2019, and potentially in subsequent years, could exceed levels experienced in recent years, would reduce our royalty revenues and could negatively impact
margins, since we may not be able to reduce fixed costs which we continue to incur.

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We Have Limited Control w ith Respect to the Operations of Our Franchisees, Which Could Have a Negative Impact on Our Business .

Franchisees are independent business operators and are not our employees, and we do not exercise control over the day-to-day operations of their stores. We
provide training and support to franchisees, and set and monitor operational standards, but the quality of franchised stores may be diminished by any number of
factors beyond our control. Consequently, franchisees may not successfully operate stores in a manner consistent with our standards and requirements, or may
not hire and train qualified managers and other store personnel. If franchisees do not operate to our expectations, our image and reputation, and the image and
reputation of other franchisees, may suffer materially and system-wide sales could decline significantly, which would reduce our royalty revenues, and the impact
on profitability could be greater than the percentage decrease in royalties and fees.

Our Expansion Plans Are Dependent on the Availability of Suitable Sites for Franchised Stores at Reasonable Occupancy Costs .

Our expansion plans are critically dependent on our ability to obtain suitable sites for franchised stores at reasonable occupancy costs for our franchised stores
in high foot traffic retail environments. There is no assurance that we will be able to obtain suitable locations for our franchised stores in this environment at a
cost that will allow such stores to be economically viable.

A  Significant  Shift  by  Franchisees  from  Company-Manufactured  Products  to  Products  Produced by  Third  Parties  Could  Adversely Affect  Our
Operations.

In FY 2019, approximately 45% of franchised stores' revenues are generated by sales of products manufactured by and purchased from us, 52% by sales of
products  made  in  the  stores  with  ingredients  purchased  from  us  or  approved  suppliers  and  3%  by  sales  of  products  purchased  from  approved  suppliers  for
resale in the stores. Franchisees' sales of products manufactured by us generate higher revenues to us than sales of store-made or other products. We have
seen a significant increase in system-wide sales of store-made and other products, which has led to a decrease in purchases from us and had an adverse effect
on  our  revenues.  If  this  trend  continues,  it  could  further  adversely  affect  our  total  revenues  and  results  of  operations.  Such  a  decrease  could  result  from
franchisees' decisions to sell more store-made products or products purchased from approved third party suppliers.

Same Store Sales Have  Fluctuated and Will Continue to Fluctuate on a Regular Basis .

Our same store sales, defined as year-over-year sales for a store that has been open at least one year, have fluctuated significantly in the past on an annual and
quarterly basis and are expected to continue to fluctuate in the future. During the past five fiscal years, same store sales results at Rocky Mountain Chocolate
Factory franchise stores have fluctuated as follows: (a) from (2.9%) to 3.1% for annual results; and (b) from (4.6%) to 7.5% for quarterly results. During the past
four fiscal years, same store sales results at U-Swirl franchise stores have fluctuated as follows: (a) from (4.3%) to (0.5%) for annual results; and (b) from (8.6%)
to 2.8% for quarterly results. Sustained declines in same store sales or significant same store sales declines in any single period could have a material adverse
effect on our results of operations.

Increases in Costs Could Adversely  Affect Our Operations .

Inflationary  factors  such  as  increases  in  the  costs  of  ingredients,  energy  and  labor  directly  affect  our  operations.  Most  of  our  leases  provide  for  cost-of-living
adjustments and require us to pay taxes, insurance and maintenance expenses, all of which are subject to inflation. Additionally, our future lease costs for new
facilities may reflect potentially escalating costs of real estate and construction. There is no assurance that we will be able to pass on our increased costs to our
customers.

Price Increases May Not Be Sufficient To Offset Cost Increases An d Maintain Profitability Or  Ma y Result In  Sales Volume Declines Associated With
Pricing Elasticity.

We may be able to pass some or all raw materials, energy and other input cost increases to customers by increasing the selling prices of our products, however,
higher  product  prices  may  also  result  in  a  reduction  in  sales  volume  and/or  consumption.  If  we  are  not  able  to  increase  our  selling  prices  sufficiently,  or  in  a
timely manner, to offset increased raw material, energy or other input costs, including packaging, direct labor, overhead and employee benefits, or if our sales
volume decreases significantly, there could be a negative impact on our financial condition and results of operations.

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The Availability and Price of Principal Ingredients Used in Our Products Are Subject to Factors Beyond Our Control .

Several of the principal ingredients used in our products, including chocolate and nuts, are subject to significant price fluctuations. Although cocoa beans, the
primary raw material used in the production of chocolate, are grown commercially in Africa, Brazil and several other countries around the world, cocoa beans are
traded in the commodities market, and their supply and price are subject to volatility. We believe our principal chocolate supplier purchases most of its beans at
negotiated prices from African growers, often at a premium to commodity prices. The supply and price of cocoa beans, and in turn of chocolate, are affected by
many factors, including monetary fluctuations and economic, political and weather conditions in countries in which cocoa beans are grown. We purchase most of
our  nut  meats  from  domestic  suppliers  who  procure  their  products  from  growers  around  the  world.  The  price  and  supply  of  nuts  are  also  affected  by  many
factors,  including  weather  conditions  in  the  various  regions  in  which  the  nuts  we  use  are  grown.  Although  we  often  enter  into  purchase  contracts  for  these
products, significant or prolonged increases in the prices of chocolate or of one or more types of nuts, or the unavailability of adequate supplies of chocolate or
nuts of the quality sought by us, could have a material adverse effect on us and our results of operations.

We Own 100% of the Operations of  U-Swirl, Which Has  a History of Losses and May Continue to Report Losses in the Future.

In January 2013, we obtained a controlling ownership interest in SWRL. This interest was the result of a transaction designed to create a self-serve frozen yogurt
company through the combination of three formerly separate self-serve frozen yogurt retailers (U-Swirl, Yogurtini and Aspen Leaf Yogurt). SWRL has historically
reported  net  losses.  In  February  2016,  we  foreclosed  on  the  all  of  the  outstanding  common  stock  of  U-Swirl  (the  operating  subsidiary  of  SWRL)  in  full
satisfaction  of  the  obligations  under  the  SWRL  Loan  Agreement,  pursuant  to  which  U-Swirl  became  a  wholly-owned  subsidiary  of  the  Company.  If  U-Swirl
continues to not be profitable, those operating losses could have a material adverse effect on our overall results of operations.

We And Our Subsidiaries May Be Unable To Successfully Integrate The Operations Of Acquired Businesses And May Not Achieve The Co st  Savings
And Increased Revenues Anticipated As A Result Of These Acquisitions.

U-Swirl has acquired a number of other yogurt franchising businesses. Achieving the anticipated benefits of acquisitions will depend in part upon our and our
subsidiaries’ ability to integrate these businesses in an efficient and effective manner. The integration of companies that have previously operated independently
may  result  in  significant  challenges,  and  we  and  our  subsidiaries  may  be  unable  to  accomplish  the  integration  smoothly  or  successfully.  The  integration  of
acquired businesses may also require the dedication of significant management resources, which may temporarily distract management’s attention from the day-
to-day operations of the Company. In addition, the process of integrating operations may cause an interruption of, or loss of momentum in, the activities of one
or more of our or our subsidiaries’ businesses and the loss of key personnel from us or the acquired businesses. Our and our subsidiaries’ strategy is, in part,
predicated on the ability to realize cost savings and to increase revenues through the acquisition of businesses that add to the breadth and depth of our products
and services. Achieving these cost savings and revenue increases is dependent upon a number of factors, many of which are beyond our control.

The Seasonality of Our Sales and New Store Openings  Can Have a Significant Impact on Our Financial Results from Quarter to Quarter .

Our sales and earnings are seasonal, with significantly higher sales and earnings occurring during key holidays and summer vacation season than at other times
of the year, which causes fluctuations in our quarterly results of operations. In addition, quarterly results have been, and in the future are likely to be, affected by
the  timing  of  new  store  openings  and  the  sale  of  franchises.  Because  of  the  seasonality  of  our  business  and  the  impact  of  new  store  openings  and  sales  of
franchises, results for any quarter are not necessarily indicative of the results that may be achieved in other quarters or for a full fiscal year.

The Retailing of Confectionery and Frozen Dessert  Products is Highly Competitive and Many of Our Competitors Have Competitive Advantages Over
Us.

The retailing of confectionery and frozen dessert products is highly competitive. We and our franchisees compete with numerous businesses that offer similar
products.  Many  of  these  competitors  have  greater  name  recognition  and  financial,  marketing  and  other  resources  than  we  do.  In  addition,  there  is  intense
competition among retailers for real estate sites, store personnel and qualified franchisees. Competitive market conditions could have a material adverse effect
on us and our results of operations and our ability to expand successfully.

Changes in Consumer Tastes and Trends Could Have a Material Adverse Effect on Our Operations .

The sale of our products is affected by changes in consumer tastes and eating habits, including views regarding consumption of chocolate and frozen yogurt.
Numerous other factors that we cannot control, such as economic conditions, demographic trends, traffic patterns and weather conditions, influence the sale of
our products. Changes in any of these factors could have a material adverse effect on us and our results of operations.

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We Are Subject to Federal, State and Local Regulation .

We are subject to regulation by the Federal Trade Commission and must comply with certain state laws governing the offer, sale and termination of franchises
and the refusal to renew franchises. Many state laws also regulate substantive aspects of the franchisor-franchisee relationship by, for example, requiring the
franchisor  to  deal  with  its  franchisees  in  good  faith,  prohibiting  interference  with  the  right  of  free  association  among  franchisees  and  regulating  discrimination
among franchisees in charges, royalties or fees. Franchise laws continue to develop and change, and changes in such laws could impose additional costs and
burdens  on  franchisors.  Our  failure  to  obtain  approvals  to  sell  franchises  and  the  adoption  of  new  franchise  laws,  or  changes  in  existing  laws,  could  have  a
material adverse effect on us and our results of operations.

Each of our Company-owned and franchised stores is subject to licensing and regulation by the health, sanitation, safety, building and fire agencies in the state
or municipality where located. Difficulties or failures in obtaining required licenses or approvals from such agencies could delay or prevent the opening of a new
store. We and our franchisees are also subject to laws governing our relationships with employees, including minimum wage requirements, overtime, working
and  safety  conditions  and  citizenship  requirements.  Because  a  significant  number  of  our  employees  are  paid  at  rates  related  to  the  federal  minimum  wage,
increases in the minimum wage would increase our labor costs. The failure to obtain required licenses or approvals, or an increase in the minimum wage rate,
employee benefits costs (including costs associated with mandated health insurance coverage) or other costs associated with employees, could have a material
adverse effect on us and our results of operations.

Companies engaged in the manufacturing, packaging and distribution of food products are subject to extensive regulation by various governmental agencies. A
finding of a failure to comply with one or more regulations could result in the imposition of sanctions, including the closing of all or a portion of our facilities for an
indeterminate period of time, and could have a material adverse effect on us and our results of operations.

Information Technology System Failures, Breaches of our Network Security or Inability to Upgrade or Expand our Technological Capabilities Could
Interrupt our Operations and Adversely Affect our Business.

We and our franchisees rely on our computer systems and network infrastructure across our operations, including point-of-sale processing at our stores. Our and
our franchisees’ operations depend upon our and our franchisees’ ability to protect our computer equipment and systems against damage from physical theft, fire,
power loss, telecommunications failure or other catastrophic events, as well as from internal and external cybersecurity breaches, viruses and other disruptive
problems. Any damage or failure of our computer systems or network infrastructure that causes an interruption in our operations could have a material adverse
effect on our business and subject us or our franchisees to litigation or to actions by regulatory authorities.

A party who is able to compromise the security measures on our networks or the security of our infrastructure could, among other things, misappropriate our
proprietary information and the personal information of our customers and employees, cause interruptions or malfunctions in our or our franchisee’s operations,
cause  delays  or  interruptions  to  our  ability  to  operate,  cause  us  to  breach  our  legal,  regulatory  or  contractual  obligations,  create  an  inability  to  access  or  rely
upon critical business records or cause other disruptions in our operations. These breaches may result from human errors, equipment failure, or fraud or malice
on the part of employees or third parties.

We  expend  financial  resources  to  protect  against  such  threats  and  may  be  required  to  further  expend  financial  resources  to  alleviate  problems  caused  by
physical,  electronic,  and  cyber  security  breaches.  As  techniques  used  to  breach  security  are  growing  in  frequency  and  sophistication  and  are  generally  not
recognized until launched against a target, regardless of our expenditures and protection efforts, we may not be able to implement security measures in a timely
manner or, if and when implemented, these measures could be circumvented. Any breaches that may occur could expose us to increased risk of lawsuits, loss
of existing or potential future customers, harm to our reputation and increases in our security costs, which could have a material adverse effect on our financial
performance and operating results.

In the event of a breach resulting in loss of data, such as personally identifiable information or other such data protected by data privacy or other laws, we may
be  liable  for  damages,  fines  and  penalties  for  such  losses  under  applicable  regulatory  frameworks  despite  not  handling  the  data.  Further,  the  regulatory
framework  around  data  custody,  data  privacy  and  breaches  varies  by  jurisdiction  and  is  an  evolving  area  of  law.  We  may  not  be  able  to  limit  our  liability  or
damages in the event of such a loss.

We are also continuing to expand, upgrade and develop our information technology capabilities, including our point-of-sale systems, as well as the adoption of
cloud services for e-mail, intranet, and file storage. If we are unable to successfully upgrade or expand our technological capabilities, we may not be able to take
advantage of market opportunities, manage our costs and transactional data effectively, satisfy customer requirements, execute our business plan or respond to
competitive pressures. Additionally, unforeseen problems with our point-of-sale system may affect our operational abilities and internal controls and we may incur
additional costs in connection with such upgrades and expansion.

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If We, our Business Partners, or our Franchisees Are Unable to Protect our Customers’ Data, We Could Be Exposed to Data Loss, Litigation, Liability
and Reputational Damage.

In  connection  with  credit  and  debit  card  sales,  we  and  our  franchisees  transmit  confidential  credit  and  debit  card  information  by  way  of  secure  private  retail
networks. A number of retailers have experienced actual or potential security breaches in which credit and debit card information may have been stolen. Although
we and our franchisees use private networks, third parties may have the technology or know-how to breach the security of the customer information transmitted
in connection with credit and debit card sales, and our and our franchisees’ security measures and those of our and our franchisees’ technology vendors may not
effectively  prohibit  others  from  obtaining  improper  access  to  this  information.  If  a  person  were  able  to  circumvent  these  security  measures,  he  or  she  could
destroy or steal valuable information or disrupt our and our franchisees’ operations. Any security breach could expose us and our franchisees to risks of data loss
and liability and could seriously disrupt our and our franchisees’ operations and any resulting negative publicity could significantly harm our reputation. We may
also be subject to lawsuits or other proceedings in the future relating to these types of incidents. Proceedings related to theft of credit and debit card information
may be brought by payment card providers, banks, and credit unions that issue cards, cardholders (either individually or as part of a class action lawsuit), and
federal and state regulators. Any such proceedings could harm our reputation, distract our management team members from running our business and cause us
to incur significant unplanned liabilities, losses and expenses.

We also sell and accept for payment gift cards, and our customer loyalty program provides rewards that can be redeemed for purchases. Like credit and debit
cards, gift cards, and rewards earned by our customers are vulnerable to theft, whether physical or electronic. We believe that, due to their electronic nature,
rewards earned through our customer loyalty program are primarily vulnerable to hacking. Customers affected by any loss of data or funds could litigate against
us,  and  security  breaches  or  even  unsuccessful  attempts  at  hacking  could  harm  our  reputation,  and  guarding  against  or  responding  to  hacks  could  require
significant time and resources.

We also receive and maintain certain personal information about our customers, including information received through our marketing programs, franchisees and
business partners. The use of this information by us is regulated at the federal and state levels. If our security and information systems are compromised or our
employees fail to comply with these laws and regulations and this information is obtained by unauthorized persons or used inappropriately, it could adversely
affect our reputation, as well as the results of operations, and could result in litigation against us or the imposition of penalties. In addition, our ability to accept
credit and debit cards as payment in our stores and online depends on us maintaining our compliance status with standards set by the PCI Security Standards
Council.  These  standards,  set  by  a  consortium  of  the  major  credit  card  companies,  require  certain  levels  of  system  security  and  procedures  to  protect  our
customers’ credit and debit card information as well as other personal information. Privacy and information security laws and regulations change over time, and
compliance with those changes may result in cost increases due to necessary system and process changes.

We Are Subject to Periodic Litigation, Which Could Result in Unexpected Expense of Time and Resources.

From time to time, we are called upon to defend ourselves against lawsuits relating to our business. Due to the inherent uncertainties of litigation, we cannot
accurately  predict  the  ultimate  outcome  of  any  such  proceedings.  An  unfavorable  outcome  in  any  current  or  future  legal  proceedings  could  have  an  adverse
impact on our business, and financial results. In addition, any significant litigation in the future, regardless of its merits, could divert management's attention from
our operations and result in substantial legal fees. Any litigation could result in substantial costs and a diversion of management's attention and resources that are
needed to successfully run our business.

Changes in Health Benefit Claims and Healthcare Reform Legislation Could Have a Material Adverse Effect on Our Operations .

We  accrue  for  costs  to  provide  self-insured  benefits  for  our  employee  health  benefits  program.  We  accrue  for  self-insured  health  benefits  based  on  historical
claims  experience  and  we  maintain  insurance  coverage  to  prevent  financial  losses  from  catastrophic  health  benefit  claims.  We  monitor  pending  and  enacted
legislation in an effort to evaluate the effects of such legislation upon our business. Our financial position or results of operations could be materially adversely
impacted should we experience a material increase in claims costs or a change in healthcare legislation that impacts our business. Our accrued liability for self-
insured employee health benefits at February 28, 2019 and February 28, 2018 was $140,000 and $158,000, respectively.

Our Expansion Into New Markets May Present Increased Risks Due To Our Unfamiliarity With Those Areas And Our Target Customers’ Unfamiliarity
With Our Brands.

Consumers in any new markets we enter will not be familiar with our brands, and we will need to build brand awareness in those markets through significant
investments  in  advertising  and  promotional  activity.    We  may  find  it  more  difficult  in  our  markets  to  secure  desirable  locations  and  to  hire,  motivate  and  keep
qualified employees.

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Issues Or Concerns Related To The Quality And Safety Of Our Products, Ingredients Or Packaging Could Cause A Product Recall And/Or Result In
Harm To The Company’s Reputation, Negatively Impacting Our Results of Operations.

In order to sell our products, we need to maintain a good reputation with our customers and consumers. Issues related to the quality and safety of our products,
ingredients  or  packaging  could  jeopardize  our  Company’s  image  and  reputation.  Negative  publicity  related  to  these  types  of  concerns,  or  related  to  product
contamination or product tampering, whether valid or not, could decrease demand for our products or cause production and delivery disruptions. We may need to
recall products if any of our products become unfit for consumption. In addition, we could potentially be subject to litigation or government actions, which could
result in payments of fines or damages. Costs associated with these potential actions could negatively affect our results of operations.

Disruption  To  Our  Manufacturing  Operations  Or  Supply  Chain  Could  Impair  Our  Ability  To  Produce  Or  Deliver  Finished  Products,  Resulting  In  A
Negative Impact On Our Results of Operations.

All of our manufacturing operations are located in Durango, Colorado. Disruption to our manufacturing operations or our supply chain could result from a number
of factors, including: natural disaster, pandemic outbreak of disease, weather, fire or explosion, terrorism or other acts of violence, labor strikes or other labor
activities,  unavailability  of  raw  or  packaging  materials,  and  operational  and/or  financial  instability  of  key  suppliers  and  other  vendors  or  service  providers.  We
believe that we take adequate precautions to mitigate the impact of possible disruptions. We have strategies and plans in place to manage disruptive events if
they were to occur. However, if we are unable, or find that it is not financially feasible, to effectively plan for or mitigate the potential impacts of such disruptive
events on our manufacturing operations or supply chain, our financial condition and results of operations could be negatively impacted.

If We Face Labor Shortages or Increased Labor Costs, our Results of Operations and our Growth Could Be Adversely Affected.

Labor  is  a  primary  component  of  operating  our  business.  If  we  experience  labor  shortages  or  increased  labor  costs  because  of  increased  competition  for
employees,  higher  employee  turnover  rates,  or  increases  in  the  federally-mandated  or  state-mandated  minimum  wage,  change  in  exempt  and  non-exempt
status, or other employee benefits costs (including costs associated with health insurance coverage or workers’ compensation insurance), operating expenses
could increase and our growth could be adversely affected.

We have a substantial number of hourly employees who are paid wage rates at or based on the applicable federal or state minimum wage and increases in the
minimum wage will increase our labor costs. The federal minimum wage has been $7.25 per hour since July 24, 2009. Federally-mandated, state-mandated or
locally-mandated minimum wages may be raised in the future. As of the date hereof, many states and the District of Columbia have set a minimum wage level
higher than the federal minimum wage, including Colorado, where we employ the majority of our employees and minimum wage as of the date hereof is $11.10.
We  may  be  unable  to  increase  our  prices  in  order  to  pass  future  increased  labor  costs  on  to  our  customers,  in  which  case  our  margins  would  be  negatively
affected.

O u r Financial Results Ma y Be  Adversely Impacted By  Th e Failure To  Successfully Execute Or  Integrate Acquisitions, Divestitures An d Joint
Ventures.

From  time  to  time,  we  may  evaluate  potential  acquisitions,  divestitures  or  joint  ventures  that  align  with  our  strategic  objectives.  The  success  of  such  activity
depends, in part, upon our ability to identify suitable buyers, sellers or business partners; perform effective assessments prior to contract execution; negotiate
contract  terms;  and,  if  applicable,  obtain  government  approval.  These  activities  may  present  certain  financial,  managerial,  staffing  and  talent,  and  operational
risks, including diversion of management’s attention from existing core businesses; difficulties integrating or separating businesses from existing operations; and
challenges presented by acquisitions or joint ventures which may not achieve sales levels and profitability that justify the investments made. If the acquisitions,
divestitures or joint ventures are not successfully implemented or completed, there could be a negative impact on our results of operations.

Anti-Takeover Provisions In Our Certificate Of Incorporation An d Bylaws Ma y Delay Or  Prevent A  Third Party Acquisition Of The  Company, Which
Could Decrease The Value Of Our Common Stock.

Effective March 1, 2015, we reorganized to create a holding company structure and the new holding company is organized in the State of Delaware. Our new
certificate  of  incorporation  and  bylaws  contain  provisions  that  could  make  it  more  difficult  for  a  third  party  to  acquire  us  without  the  consent  of  our  Board  of
Directors. These provisions will:

•

•

•

•

limit the business at special meetings to the purpose stated in the notice of the meeting;

authorize the issuance of “blank check” preferred stock, which is preferred stock with voting or other rights or preferences that could impede a takeover
attempt and that the Board of Directors can create and issue without prior stockholder approval;

establish advance notice requirements for submitting nominations for election to the Board of Directors and for proposing matters that can be acted upon
by stockholders at a meeting;

require  the  affirmative  vote  of  the  “disinterested”  holders  of  a  majority  of  our  common  stock  to  approve  certain  business  combinations  involving  an
“interested stockholder” or its affiliates, unless either minimum price criteria and procedural requirements are met, or the transaction is approved by a
majority of our “continuing directors” (known as “fair price provisions”).

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Although we believe all of these provisions will make a higher third-party bid more likely by requiring potential acquirers to negotiate with the Board of Directors,
these  provisions  will  apply  even  if  an  initial  offer  may  be  considered  beneficial  by  some  stockholders  and  therefore  could  delay  and/or  prevent  a  deemed
beneficial offer from being considered. These provisions could also discourage proxy contests and make it more difficult for our stockholders to elect directors
and take other corporate actions, which may prevent a change of control or changes in our management that a stockholder might consider favorable. In addition,
Section  203  of  the  Delaware  General  Corporation  Law  may  discourage,  delay,  or  prevent  a  change  in  control  of  us.  Any  delay  or  prevention  of  a  change  of
control or change in management that stockholders might otherwise consider to be favorable could cause the market price of our common stock to decline.

Our Common Stock Price May Be Volatile or May Decline Regardless of our Operating Performance.

Volatility in the market price of our common stock may prevent you from being able to sell your shares at or above the price you paid for such shares. Many
factors, which are outside our control, may cause the market price of our common stock to fluctuate significantly, including those described elsewhere in this
“Risk Factors” section and this Annual Report, as well as the following:

•

•

•

•

•

•

•

our operating and financial performance and prospects;

our quarterly or annual earnings or those of other companies in our industry compared to market expectations;

conditions that impact demand at our stores and for our products;

future announcements concerning our business or our competitors’ businesses;

the public’s reaction to our press releases, other public announcements and filings with the SEC;

the size of our public float, and the trading volume of our common stock;

coverage by or changes in financial estimates by securities analysts or failure to meet their expectations;

• market and industry perception of our success, or lack thereof, in pursuing our growth strategy;

•

•

•

•

•

•

•

•

strategic actions by us or our competitors, such as acquisitions or restructurings;

changes in laws or regulations which adversely affect our industry or us;

changes in accounting standards, policies, guidance, interpretations or principles;

changes in senior management or key personnel;

issuances, exchanges or sales, or expected issuances, exchanges or sales of our capital stock;

changes in our dividend policy;

adverse resolution of new or pending litigation against us; and

changes in general market, economic and political conditions in the United States and global economies or financial markets, including those resulting
from natural disasters, terrorist attacks, acts of war and responses to such events.

As a result, volatility in the market price of our common stock may prevent investors from being able to sell their common stock at or above the price they paid
for such shares. These broad market and industry factors may materially reduce the market price of our common stock, regardless of our operating performance.
In addition, price volatility may be greater if the public float and trading volume of our common stock is low. As a result, you may suffer a loss on your investment.

Our Ability to Pay Dividends on our Common Stock is Subject to the Discretion of our Board of Directors.

We have in the past made a regular quarterly cash dividend to our common stockholders. However, the payment of future dividends on our common stock will
be subject to the discretion of our Board of Directors and will depend on, among other things, our results of operations, financial condition, capital requirements,
and on such other factors as our Board of Directors may in its discretion consider relevant and in the best long-term interest of stockholders. Additionally, any
change  in  the  level  of  our  dividends  or  the  suspension  of  the  payment  thereof  could  adversely  affect  the  market  price  of  our  common  stock.  For  additional
information on our payments of dividends, see "Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities—Dividends" under Part II of this Annual Report.

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ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

Our  manufacturing  operations  and  corporate  headquarters  are  located  at  a  53,000  square  foot  manufacturing  facility,  which  we  own,  in  Durango,  Colorado.
During  FY  2019,  our  factory  produced  approximately  2.19  million  pounds  of  chocolate  candies,  which  was  a  decrease  of  approximately  13.9%  from  the
approximately 2.55 million pounds produced in FY 2018. During FY 2008, we conducted a study of factory capacity. As a result of this study, we believe the
factory has the capacity to produce approximately 5.3 million pounds per year, subject to certain assumptions about product mix. In January 1998, we acquired a
two-acre parcel adjacent to our factory to ensure the availability of adequate space to expand the factory as volume demands.

U-Swirl’s principal offices are the same as the Company’s and located at 265 Turner Drive, Durango, Colorado 81303.

As of February 28, 2019, the Company had obligations for three non-cancelable leases of five to ten years for Rocky Mountain Chocolate Factory Company-
owned stores having varying expiration dates from July 2019 to January 2026, some of which contain optional five or ten-year renewal rights. We do not deem
any individual store lease to be significant in relation to our overall operations.

The leases for our U-Swirl Company-owned cafés range from approximately 1,600 to 3,000 square feet and have varying expiration dates from August 2019 to
September 2024, some of which contain optional five or 10-year renewal rights. We currently have five café leases in place, which range between $3,500 and
$8,100 per month, exclusive of common area maintenance charges and taxes.

For  information  as  to  the  amount  of  our  rental  obligations  under  leases  on  both  Company-owned  and  franchised  stores,  see  Note  5  “Commitments  and
Contingencies” to our consolidated financial statements included in Item 8 of this Annual Report.

ITEM 3. LEGAL PROCEEDINGS

The Company is party to various other legal proceedings arising in the ordinary course of business from time to time. Management believes that the resolution of
these matters will not have a material adverse effect on the Company’s financial position, results of operations or cash flows.

ITEM 4. MINE SAFETY DISCLOSURES

Not Applicable.

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PART II.

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information 

Our common stock trades on the Nasdaq Global Market under the trading symbol “RMCF.”

Holders

On May 10, 2019, there were approximately 300 record holders of our common stock. We believe that there are more than 800 beneficial owners of our common
stock.

Dividends

The Company paid a quarterly cash dividend of $0.12 per common share on March 15, 2019 to stockholders of record on March 5, 2019. Future declarations of
dividends will depend on, among other things, our results of operations, financial condition, cash flows and capital requirements, and on such other factors as the
Board of Directors may in its discretion consider relevant and in the best long-term interest of stockholders. We are subject to various financial covenants related
to  our  line  of  credit  and  other  long-term  debt,  however,  those  covenants  do  not  restrict  the  Board  of  Director’s  discretion  of  the  future  declaration  of  cash
dividends.

Stock Repurchase Program

On  July  15,  2014,  the  Company  publicly  announced  a  plan  to  purchase  up  to  $3.0  million  of  its  common  stock  in  the  open  market  or  in  private  transactions,
whenever  deemed  appropriate  by  management.  On  January  13,  2015,  the  Company  announced  a  plan  to  purchase  up  to  an  additional  $2,058,000  of  its
common  stock  under  the  repurchase  plan,  and  on  May  21,  2015,  the  Company  announced  a  further  increase  to  the  repurchase  plan  by  authorizing  the
purchase  of  up  to  an  additional  $2,090,000  of  its  common  stock  under  the  repurchase  plan.  The  Company  did  not  repurchase  any  common  stock  under  the
repurchase plan during FY 2019. As of February 28, 2019, approximately $638,000 remains available under the repurchase plan for further stock repurchases.

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ITEM 6. SELECTED FINANCIAL DATA

The  selected  financial  data  presented  below  for  the  fiscal  years  ended  February  28  or  29,  2015  through  2019,  are  derived  from  the  consolidated  financial
statements of the Company, which have been audited by Plante & Moran, PLLC, our independent registered public accounting firm during the fiscal year ended
February 28, 2019 or EKS&H LLLP, our independent registered public accounting firm for the fiscal years ended February 28 or 29, 2015 through 2018. The
selected  financial  data  should  be  read  in  conjunction  with  the  consolidated  financial  statements  and  related  notes  thereto  included  elsewhere  in  this  Annual
Report and in Item 7. “Management's Discussion and Analysis of Financial Condition and Results of Operations” below.

All material inter-Company balances have been eliminated upon consolidation.

(Amounts in thousands, except per share data)

Selected Statement of Operations Data

2019

Fiscal Years Ended February 28 or 29,
2017

2018

2016

Total revenues
Operating income
Net income

Basic Earnings per Common Share
Diluted Earnings per Common Share

Weighted average common shares outstanding
Weighted average common shares outstanding, assuming

dilution

Selected Balance Sheet Data

Working capital
Total Assets
Long-term debt
Stockholders' equity

  $

  $

  $
  $

  $

34,545    $
3,006     
2,239    $

0.38    $
0.37    $
5,931     

38,075    $
5,221     
2,964    $

0.50    $
0.50    $
5,884     

38,296    $
5,524     
3,450    $

0.59    $
0.58    $
5,843     

40,457    $
3,713     
4,426    $

0.75    $
0.73    $
5,894     

2015

41,508 
5,965 
3,938 

0.64 
0.61 
6,144 

5,983     

5,980     

5,994     

6,095     

6,413 

9,530    $
26,222     
-     
20,390     

7,364    $
28,941     
1,176     
19,557     

7,091    $
29,418     
2,529     
18,829     

7,433    $
30,316     
3,831     
18,479     

9,371 
34,138 
5,083 
19,738 

Cash Dividend Declared per Common Share

  $

0.48    $

0.48    $

0.48    $

0.48    $

0.45 

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ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements
and  related  notes  thereto,  included  elsewhere  in  this  Annual  Report  on  Form  10-K.  In  addition  to  historical  consolidated  financial  information,  the  following
discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results may differ materially from those contained in or
implied  by  any  forward-looking  statements.  See  “Cautionary  Note  Regarding  Forward-Looking  Statements.”  Factors  that  could  cause  or  contribute  to  these
differences include those discussed below and elsewhere in this Annual Report on Form 10-K, particularly in Item 1A. “Risk Factors.”

Overview

Rocky Mountain Chocolate Factory, Inc., a Delaware corporation, and its subsidiaries (including its operating subsidiary with the same name, Rocky Mountain
Chocolate  Factory,  Inc.,  a  Colorado  corporation  (“RMCF”)  (collectively,  the  “Company,”  “we,”  “us,”  or  “our”)  is  an  international  franchisor,  confectionery
manufacturer  and  retail  operator.  Founded  in  1981,  we  are  headquartered  in  Durango,  Colorado  and  manufacture  an  extensive  line  of  premium  chocolate
candies and other confectionery products. Our wholly-owned subsidiary, U-Swirl International, Inc. (“U-Swirl”), franchises and operates self-serve frozen yogurt
stores. Our revenues and profitability are derived principally from our franchised/license system of retail stores that feature chocolate, frozen yogurt and other
confectionary products. We also sell our candy in selected locations outside of our system of retail stores and license the use of our brand with certain consumer
products. As of March 31, 2019, there were two Company-owned, 90 licensee-owned and 245 franchised Rocky Mountain Chocolate Factory stores operating in
37 states, Canada, South Korea, Panama, and the Philippines. As of March 31, 2019, U-Swirl operated four Company-owned stores and 68 franchised and 30
licensed  stores  located  in  26  states  and  Qatar.  U-Swirl  operates  self-serve  frozen  yogurt  cafes  under  the  names  “U-Swirl,”  “Yogurtini,”  “CherryBerry,”  “Yogli
Mogli Frozen Yogurt,” “Fuzzy Peach Frozen Yogurt,” “Let’s Yo!” and “Aspen Leaf Yogurt”.

Current Trends and Outlook

Our business was significantly affected by the global recession during 2008-2009. We continued to experience this difficult environment throughout FY 2010 and
FY  2011.  The  environment  somewhat  improved  from  FY  2012  to  FY  2019,  though  we  do  not  believe  that  the  challenges  have  fully  reversed.  The  economic
recovery  has  had  a  less  positive  impact  upon  retail  as  consumers  shift  shopping  to  online.  Locations  that  have  historically  been  favorable  locations  for  our
franchisees,  such  as  regional  malls  and  outlet  centers,  have  continued  to  struggle  in  the  current  environment.  As  a  result,  we  intend  to  continue  to  focus  on
managing the business in a seasoned, disciplined and controlled manner.

The financing that our franchisees have historically relied upon was substantially affected by the changes in banking and lending requirements in the years after
the  global  recession.  Limited  financing  alternatives  for  domestic  franchise  growth  led  us  to  pursue  a  strategy  of  expansion  through  co-branding  with
complimentary  concepts  such  as  ice  cream  and  frozen  yogurt,  international  development,  sale  of  our  products  to  specialty  markets,  licensing  the  Rocky
Mountain  Chocolate  Factory  brand  for  use  with  other  appropriate  consumer  products,  and  selected  entry  of  Rocky  Mountain  Chocolate  Factory  branded
products into other wholesale channels, along with business acquisitions as primary drivers of growth. This is a trend that continued in FY 2019 and we expect to
continue into the foreseeable future.

Going  forward  in  FY  2020,  we  are  taking  a  conservative  view  of  market  conditions  in  the  United  States.  We  intend  to  continue  to  focus  on  our  long-term
objectives  while  seeking  to  maintain  flexibility  to  respond  to  market  conditions,  including  the  pursuit  of  international  growth  opportunities  to  reduce  our
dependence on the domestic economy.

We are subject to seasonal fluctuations in sales because of key holidays and the location of our franchisees, which have traditionally been located in resort or
tourist locations, and the nature of the products we sell, which are highly seasonal. As we expanded our geographical diversity to include regional centers and
our franchise offerings to include frozen desserts, we have seen some moderation to our seasonal sales mix. Seasonal fluctuation in sales causes fluctuations in
quarterly results of operations. Historically, the strongest sales of our products have occurred during key holidays and summer vacation seasons. Additionally,
quarterly results have been, and in the future are likely to be, affected by the timing of new store openings and sales of franchises. Because of the seasonality of
our business and the impact of new store openings and sales of franchises, results for any quarter are not necessarily indicative of results that may be achieved
in other quarters or for a full fiscal year.

The  most  important  factors  in  continued  growth  in  our  earnings  are  ongoing  unit  growth,  increased  same  store  sales  and  increased  same  store  pounds
purchased from the factory.

Our ability to successfully achieve expansion of our franchise systems depends on many factors not within our control including the availability of suitable sites
for new store establishment and the availability of qualified franchisees to support such expansion.

Efforts to reverse the decline in same store pounds purchased from the factory by franchised stores and to increase total factory sales depend on many factors,
including new store openings, competition, the receptivity of our franchise system to our product introductions and promotional programs. In FY 2019, same store
pounds purchased from the factory by franchised and co-branded licensed stores declined approximately 1.2% in the first quarter, declined approximately 2.2%
in  the  second  quarter,  declined  approximately  1.9%  in  the  third  quarter,  increased  approximately  1.7%  in  the  fourth  quarter,  and  declined  0.5%  overall  in  FY
2019 as compared to the same periods in FY 2018.

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In May 2009, we announced the expansion of the co-branding test relationship with Cold Stone Creamery. We and Cold Stone Creamery, Inc. have agreed to
expand the co-branding relationship to more than a hundred potential locations, based upon the performance of several test locations, operating under the test
agreement announced in October 2008. We have additionally agreed to develop co-branded locations through U-Swirl and their associated brands. We believe
that  if  this  co-branding  strategy  continues  to  prove  financially  viable  it  could  represent  a  significant  future  growth  opportunity.  As  of  February  28,  2019,  Cold
Stone licensees operated 91 co-branded locations, our U-Swirl franchisees operated 9 co-branded locations and we have co-branded 3 of our Company-owned
cafés.

In April 2012, we announced our intent to pursue growth through international licensing. Since 2012, we have continued to develop internationally through the
execution of license agreements in the countries of South Korea, the Republic of Panama, Vietnam, and the Republic of the Philippines. Through our U-Swirl
subsidiary we have additional international development agreements covering Canada and Qatar.

Results of Operations

Fiscal 2019 Compared To Fiscal 2018

Results Summary

Basic earnings per share decreased 24.0% from $0.50 per share in FY 2018 to $0.38 per share in FY 2019. Revenues decreased 9.3% from $38.1 million for
FY 2018 to $34.5 million for FY 2019. Operating income decreased 42.4% from $5.2 million in FY 2018 to $3.0 million in FY 2019. Net income decreased 24.5%
from  $3.0  million  in  FY  2018  to  $2.2  million  in  FY  2019.  The  decrease  in  operating  income  and  net  income  was  due  primarily  to  lower  revenue  and  lower
margins partially offset by a decrease in operating expenses and a lower effective income tax rate.

REVENUES

($'s in thousands)

Factory sales
Retail sales
Franchise fees
Royalty and marketing fees
Total

Factory Sales

For the Year Ended
February 28,

2019

2018

$ 
Change

%
Change

  $

  $

24,179.5    $
3,384.3     
335.0     
6,646.6     
34,545.4    $

26,056.6    $
4,111.2     
681.6     
7,225.3     
38,074.7    $

(1,877.1)    
(726.9)    
(346.6)    
(578.7)    
(3,529.3)    

(7.2)%
(17.7)%
(50.9)%
(8.0)%
(9.3)%

The  decrease  in  factory  sales  for  FY  2019  compared  to  FY  2018  was  primarily  due  to  a  23.1%  decrease  in  shipments  of  product  to  customers  outside  our
network of franchised retail stores, partially offset by a 1.0% increase in shipments to our network of franchised and licensed stores. The decrease in shipments
of  product  to  customers  outside  our  network  of  franchised  and  licensed  stores  was  primarily  the  result  of  a  decrease  in  purchases  by  the  Company’s  largest
customer  during  FY  2019,  with  revenue  from  such  customer  decreasing  to  approximately  $3.1  million,  or  9.1%,  of  the  Company’s  revenues  during  FY  2019,
compared to $5.1 million, or 13.4% of the Company’s revenues during FY 2018 for this same customer. Same-store pounds purchased by franchise and co-
branded license locations decreased 0.5% during FY 2019 compared with FY 2018.

Retail Sales

The  decrease  in  retail  sales  was  primarily  due  to  changes  in  retail  units  in  operation  resulting  from  the  closure  of  certain  underperforming  Company-owned
locations. Same store sales at all Company-owned stores and cafés increased 1.4% during FY 2019 compared with FY 2018.

Royalties, Marketing Fees and Franchise Fees

The decrease in royalties and marketing fees for FY 2019 compared to FY 2018 resulted primarily from a 9.1% decrease in franchise units in operation. The
average number of total franchise stores in operation decreased from 317 during FY 2018 to 288 during FY 2019. This decrease is the result of domestic store
closures exceeding domestic store openings. Same store sales at all franchise stores and cafés in operation increased 0.6% during FY 2019 compared to FY
2018.  Franchise  fee  revenues  decreased  in  FY  2019  compared  to  FY  2018  primarily  as  a  result  of  $359,000  in  international  license  fees  being  recognized
during FY 2018 with no comparable fees recognized during FY 2019.

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COSTS AND EXPENSES

Cost of Sales

($'s in thousands)

Cost of sales - factory
Cost of sales - retail
Franchise costs
Sales and marketing
General and administrative
Retail operating
Total

Gross Margin

($'s in thousands)

Factory gross margin
Retail gross margin
Total

Gross Margin

(Percent)

Factory gross margin
Retail gross margin
Total

Adjusted Gross Margin

($'s in thousands)

Factory gross margin
Plus: depreciation and amortization
Factory adjusted gross margin
Retail gross margin
Total Adjusted Gross Margin

Factory adjusted gross margin
Retail gross margin
Total Adjusted Gross Margin

  $

  $

  $

  $

  $

  $

For the Year Ended
February 28,

2019

2018

 $
Change

%
Change

19,360.5    $
1,239.0     
1,980.8     
2,210.8     
3,432.6     
1,934.9     
30,158.6    $

19,703.6    $
1,473.1     
2,097.6     
2,489.5     
3,904.6     
2,389.3     
32,057.7    $

(343.1)    
(234.1)    
(116.8)    
(278.7)    
(472.0)    
(454.4)    
(1,899.1)    

(1.7)%
(15.9)%
(5.6)%
(11.2)%
(12.1)%
(19.0)%
(5.9)%

For the Year Ended
February 28,

2019

2018

 $
Change

%
Change

4,819.0    $
2,145.3     
6,964.3    $

6,353.0    $
2,638.1     
8,991.1    $

(1,534.0)    
(492.8)    
(2,026.8)    

(24.1)%
(18.7)%
(22.5)%

For the Year Ended
February 28,

2019

2018

%
Change

%
Change

19.9%   
63.4%   
25.3%   

24.4%   
64.2%   
29.8%   

(4.5)%   
(0.8)%   
(4.5)%   

(18.4)%
(1.2)%
(15.1)%

For the Year Ended
February 28,

2019

2018

$ 
Change

%
Change

4,819.0 
555.9 
5,374.9 
2,145.3 
7,520.2 

  $

  $

22.2%   
63.4%   
27.3%   

6,353.0 
523.0 
6,876.0 
2,638.1 
9,514.1 

  $

  $

26.4%   
64.2%   
31.5%   

(1,534.0)
32.9 
(1,501.1)
(492.8)
(1,993.9)

(4.2)%   
(0.8)%   
(4.2)%   

(24.1)%
6.3%
(21.8)%
(18.7)%
(21.0)%

(15.9)%
(1.2)%
(13.3)%

Adjusted  gross  margin  and  factory  adjusted  gross  margin  are  non-GAAP  measures.  Adjusted  gross  margin  is  equal  to  the  sum  of  our  factory  adjusted  gross
margin plus our retail gross margin calculated in accordance with GAAP. Factory adjusted gross margin is equal to factory gross margin plus depreciation and
amortization expense. We believe adjusted gross margin and factory adjusted gross margin are helpful in understanding our past performance as a supplement
to gross margin, factory gross margin and other performance measures calculated in conformity with GAAP. We believe that adjusted gross margin and factory
adjusted gross margin are useful to investors because they provide a measure of operating performance and our ability to generate cash that is unaffected by
non-cash accounting measures. Additionally, we use adjusted gross margin and factory adjusted gross margin rather than gross margin and factory gross margin
to make incremental pricing decisions. Adjusted gross margin and factory adjusted gross margin have limitations as analytical tools because they exclude the
impact of depreciation and amortization expense and you should not consider it in isolation or as a substitute for any measure reported under GAAP. Our use of
capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations, we
use adjusted gross margin and factory adjusted gross margin as measures of performance only in conjunction with GAAP measures of performance such as
gross margin and factory gross margin.

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Cost of Sales and Gross Margin

Factory gross margin decreased 450 basis points during FY 2019 compared to FY 2018 due primarily to lower efficiencies associated with a 13.9% decrease in
production  volume  and  higher  costs  associated  with  inventory  obsolescence.  Costs  associated  with  inventory  obsolescence  were  generally  the  result  of  the
initiation of product rationalization resulting from lower volume and underperforming products. The decrease in Company-owned store margin is due primarily to
a decrease in Company-owned café revenue from the sale of yogurt and the associated higher margins.

Franchise Costs

The decrease in franchise costs for FY 2019 compared to FY 2018 is due primarily to a decrease in professional fees and lower costs associated with lower
international  development  in  FY  2019  compared  to  FY  2018.  As  a  percentage  of  total  royalty  and  marketing  fees  and  franchise  fee  revenue,  franchise  costs
increased to 28.4% during FY 2019 from 26.5% during FY 2018. This increase as a percentage of royalty, marketing and franchise fees is primarily a result of
an 11.7% decrease in total royalty and marketing fees and franchise fee revenue during FY 2019 compared to FY 2018.

Sales and Marketing

The  decrease  in  sales  and  marketing  costs  during  FY  2019  compared  to  FY  2018  is  primarily  due  to  lower  marketing-related  compensation  and  lower
marketing-related  costs  associated  with  U-Swirl  franchise  locations.  Marketing  costs  for  U-Swirl  franchise  locations  declined  because  of  lower  marketing  fee
revenues resulting from fewer franchise stores in operation.

General and Administrative

The decrease in general and administrative costs during FY 2019 compared to FY 2018 is due primarily to lower professional fees, the result of resolving legal
proceedings, and lower compensation costs. During FY 2019, approximately $103,000 of U-Swirl general and administrative costs were consolidated within our
results, compared with approximately $307,000 during FY 2018. As a percentage of total revenues, general and administrative expenses decreased to 9.9% in
FY 2019 compared to 10.3% in FY 2018.

Retail Operating Expenses

Retail  operating  expenses  decreased  during  FY  2019  compared  to  FY  2018  due  primarily  to  changes  in  units  in  operation,  resulting  from  the  sale  of  certain
Company-owned units and the closure of a certain underperforming Company-owned location, offset by the acquisition of a franchised location. Retail operating
expenses, as a percentage of retail sales, decreased to 57.2% during FY 2019 from 58.1% during FY 2018. This is primarily the result of a change in units in
operation.

Depreciation and Amortization

Depreciation and amortization, exclusive of depreciation and amortization included in cost of sales, was $1,154,000 during FY 2019, an increase of 45.0% from
$796,000 incurred during FY 2018. This increase was the result of a change in management’s estimates related to the future value of U-Swirl intangibles and
the associated acceleration of amortization expense. During the year ended February 28, 2019 the Company reviewed its estimates of the future economic life
of certain intangible assets. As a result of this review, the Company accelerated the rate of amortization of certain intangible assets to better reflect their expected
future value. Depreciation and amortization included in cost of sales increased 6.3% from $523,000 during FY 2018 to $556,000 during FY 2019. This increase
was the result of an increase in production assets in service.

Other Income (Expense)

Net  interest  expense  was  $50,300  in  FY  2019  compared  to  net  interest  expense  of  $96,700  in  FY  2018.  This  change  was  the  result  of  lower  average
outstanding debt from a promissory note entered into in January 2014 to fund business acquisitions by U-Swirl.

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Income Tax Expense

We realized an income tax expense of $717,000 in FY 2019 compared to an income tax expense of $2,160,000 during FY 2018. As described further in Note 6
to the consolidated financial statements, the decrease in the effective tax rate is primarily due to the revaluation of deferred tax assets and liabilities to the lower
enacted U.S. corporate tax rate of 21% under the recent Tax Cuts and Jobs Act recognized during FY 2018, with no comparable revaluation recognized during
FY 2019. Additionally, the decrease in the effective tax rate during FY 2019 compared to 2018 was due to the lower enacted U.S. corporate tax rate of 21%
under the Tax Cuts and Jobs Act being effective for all of FY 2019 and only two months of FY 2018.

Fiscal 2018 Compared To Fiscal 2017

A discussion of our results of operations for FY 2018 in comparison to FY 2017 can be found in  Item 7. "Management's Discussion and Analysis of Financial
Condition and Results of Operations” in our Annual Report on Form 10-K for the Fiscal Year Ended February 28, 2018.

Liquidity and Capital Resources

As of February 28, 2019, working capital was $9.5 million compared with $7.4 million as of February 28, 2018. The increase in working capital was due primarily
to the impact of the adoption of ASU 2014-09, “REVENUE FROM CONTRACTS WITH CUSTOMERS” (“ASC 606”) during FY 2019 and our operating results
less  the  payment  of  $2.8  million  in  cash  dividends,  $1.4  million  in  debt  repayments  and  the  purchase  of  $614,000  of  property  and  equipment.  We  have
historically  generated  excess  operating  cash  flow.  We  review  our  working  capital  needs  and  projections  and  when  we  believe  that  we  have  greater  working
capital than necessary we have historically utilized that excess working capital to repurchase common stock and pay dividends to our stockholders.

Cash  and  cash  equivalent  balances  decreased  from  $6.1  million  as  of  February  28,  2018  to  $5.4  million  as  of  February  28,  2019  as  a  result  of  cash  flows
generated  by  operating  activities  being  less  than  cash  flows  used  in  financing  and  investing  activities.  Our  current  ratio  was  3.0  to  1.0  at  February  28,  2019
compared to 1.9 to 1.0 at February 28, 2018. We monitor current and anticipated future levels of cash and cash equivalents in relation to anticipated operating,
financing and investing requirements.

During FY 2019, we had net income of $2.2 million. Operating activities provided cash of $4.0 million, with the principal adjustment to reconcile net income to
net cash provided by operating activities being depreciation and amortization of $1.7 million and stock compensation expense of $520,000. During FY 2018, we
had net income of $3.0 million. Operating activities provided cash of $4.8 million, with the principal adjustment to reconcile net income to net cash provided by
operating activities being depreciation and amortization of $1.3 million and stock compensation expense of $0.6 million.

During FY 2019, investing activities used cash of $506,000, primarily due to the purchases of property and equipment of $614,000 the result of investment in
factory  infrastructure  improvements,  partially  offset  by  proceeds  received  on  notes  receivable  of  $102,000.  In  comparison,  investing  activities  used  cash  of
$340,000 during FY 2018 primarily due to the purchases of property and equipment of $545,000 the result of investment in factory infrastructure improvements,
partially offset by proceeds received on notes receivable of $231,000.

Financing activities used cash of $4.2 million during FY 2019 and used cash of $4.1 million during the prior year. The increase in cash used in financing activities
was primarily due to an increase in the amount of debt service being applied to principal, the result of lower interest expense.

The  Company  has  a  $5.0  million  credit  line  for  general  corporate  and  working  capital  purposes,  of  which  $5.0  million  was  available  for  borrowing  (subject  to
certain borrowing base limitations) as of February 28, 2019. The credit line is secured by substantially all of the Company’s assets, except retail store assets.
Interest  on  borrowings  is  at  LIBOR  plus  2.25%  (4.7%  at  February  28,  2019).  Additionally,  the  line  of  credit  is  subject  to  various  financial  ratio  and  leverage
covenants.  At  February  28,  2019,  the  Company  was  in  compliance  with  all  such  covenants.  The  credit  line  is  subject  to  renewal  in  September  2019  and  the
Company believes it is likely to be renewed on terms similar to the current terms.

The Company’s long-term debt is comprised of a promissory note used to finance prior business acquisitions by SWRL (unpaid balance as of February 28, 2019,
$1.2 million). The promissory note allowed the Company to borrow up to a maximum of $7.0 million to finance business acquisitions and bears interest at a fixed
annual  rate  of  3.75%.  This  promissory  note  matures  in  January  2020.  Additionally,  the  promissory  note  is  subject  to  various  financial  ratio  and  leverage
covenants. As of February 28, 2019, we were in compliance with all such covenants.

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The table below presents significant contractual obligations of the Company at February 28, 2019.
(Amounts in thousands)

Contractual Obligations

Total

Less than 1
year

2-3 Years

4-5 years

More Than 5
years

Notes payable
Operating leases
Purchase contracts
Other long-term obligations
Total

  $

  $

1,176    $
2,949     
880     
231     
5,236    $

1,176    $
758     
880     
135     
2,949    $

-    $
1,333     
-     
96     
1,429    $

-    $
683     
-     
-     
683    $

- 
175 
- 
- 
175 

For FY 2020, the Company anticipates making capital expenditures of approximately $900,000,  which will be used to maintain and improve existing factory and
administrative  infrastructure.  The  Company  believes  that  cash  flow  from  operations  will  be  sufficient  to  fund  capital  expenditures  and  working  capital
requirements for FY 2020. If necessary, the Company has an available bank line of credit to help meet these requirements.

Off-Balance Sheet Arrangements

Operating  leases:  Our  Company-owned  stores  are  occupied  pursuant  to  non-cancelable  leases  of  five  to  ten  years  having  varying  expiration  dates,  some  of
which  contain  optional  renewal  rights.  We  also  lease  warehouse  facilities  to  support  our  manufacturing  operations  and  we  lease  most  of  our  transportation
equipment. We do not deem any individual lease to be significant in relation to our overall operations.

Purchase  obligations:  As  of  February  28,  2019,  we  had  purchase  obligations  of  approximately  $880,000.  These  purchase  obligations  primarily  consist  of
contractual obligations for future purchases of commodities for use in our manufacturing.

Impact of Inflation

Inflationary factors such as increases in the costs of ingredients and labor directly affect the Company's operations. Most of the Company's leases provide for
cost-of-living  adjustments  and  require  it  to  pay  taxes,  insurance  and  maintenance  expenses,  all  of  which  are  subject  to  inflation.  Additionally,  the  Company’s
future lease cost for new facilities may include potentially escalating costs of real estate and construction. There is no assurance that the Company will be able
to pass on increased costs to its customers.

Depreciation  expense  is  based  on  the  historical  cost  to  the  Company  of  its  fixed  assets,  and  is  therefore  potentially  less  than  it  would  be  if  it  were  based  on
current  replacement  cost.  While  property  and  equipment  acquired  in  prior  years  will  ultimately  have  to  be  replaced  at  higher  prices,  it  is  expected  that
replacement will be a gradual process over many years.

Critical Accounting Policies and Estimates

Our discussion and analysis of our financial condition and results of operations is based upon our consolidated financial statements, which have been prepared in
accordance with accounting principles generally accepted in the United States of America. The preparation of our consolidated financial statements requires us
to  make  estimates  and  judgments  that  affect  the  reported  amounts  of  assets,  liabilities,  revenues  and  expenses  and  the  related  disclosures.  Estimates  and
assumptions include, but are not limited to, the carrying value of accounts and notes receivable from franchisees, inventories, the useful lives of fixed assets,
goodwill,  and  other  intangible  assets,  income  taxes,  contingencies  and  litigation.  We  base  our  estimates  on  analyses,  of  which  form  the  basis  for  making
judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates.

We believe that the following represent our more critical estimates and assumptions used in the preparation of our consolidated financial statements, although
not all inclusive.

Accounts and Notes Receivable - In the normal course of business, we extend credit to customers, primarily franchisees, that satisfy pre-defined credit criteria.
We  believe  that  we  have  a  limited  concentration  of  credit  risk  primarily  because  our  receivables  are  secured  by  the  assets  of  the  franchisees  to  which  we
ordinarily extend credit, including, but not limited to, their franchise rights and inventories. An allowance for doubtful accounts is determined through analysis of
the aging of accounts receivable, assessments of collectability based on historical trends, and an evaluation of the impact of current and projected economic
conditions. The process by which we perform our analysis is conducted on a customer by customer, or franchisee by franchisee, basis and takes into account,
among  other  relevant  factors,  sales  history,  outstanding  receivables,  customer  financial  strength,  as  well  as  customer  specific  and  geographic  market  factors
relevant to projected performance. The Company monitors the collectability of its accounts receivable on an ongoing basis by assessing the credit worthiness of
its  customers  and  evaluating  the  impact  of  reasonably  likely  changes  in  economic  conditions  that  may  impact  credit  risks.  Estimates  with  regard  to  the
collectability of accounts receivable are reasonably likely to change in the future.

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We recorded an average expense of approximately $149,000 per year for potential uncollectible accounts over the three-year period ended February 28, 2019.
Write-offs  of  uncollectible  accounts  net  of  recoveries  averaged  approximately  $209,500  over  the  same  period.  The  provision  for  uncollectible  accounts  is
recognized as general and administrative expense in the Statements of Income. Over the past three years, the allowances for doubtful notes and accounts have
ranged from 10.0% to 10.7% of gross receivables.

Revenue  Recognition  -  We  recognize  revenue  on  sales  of  products  to  franchisees  and  other  customers  at  the  time  of  delivery.  Beginning  in  FY  2019,  upon
adoption of ASC 606, the Company began recognizing franchise fees and license fees over the term of the associated agreement, which is generally a period of
10-15  years.  Prior  to  FY  2019,  franchise  fee  revenue  was  recognized  upon  opening  of  the  franchise  store,  or  upon  execution  of  an  international  license
agreement. We recognize a marketing and promotion fee of one percent (1%) of the Rocky Mountain Chocolate Factory and U-Swirl franchised stores’ gross
retail sales and a royalty fee based on gross retail sales. The Company recognizes no royalty on franchised stores’ retail sales of products purchased from the
Company and recognizes a ten percent (10%) royalty on all other sales of product sold at franchise locations. Royalty fees for U-Swirl cafés are based on the
rate  defined  in  the  acquired  contracts  for  the  franchise  rights  and  range  from  2.5%  to  6%  of  gross  retail  sales.  Rebates  received  from  purveyors  that  supply
products to our franchisees are included in franchise royalties and fees. Product rebates are recognized in the period in which they are earned. Rebates related
to Company-owned locations are offset against operating costs.

Inventories - Our inventories are stated at the lower of cost or net realizable value and are reduced by an allowance for slow-moving, excess, discontinued and
shelf-life expired inventories. Our estimate for such allowance is based on our review of inventories on hand compared to estimated future usage and demand for
our products. Such review encompasses not only potentially perishable inventories but also specialty packaging, much of it specific to certain holiday seasons. If
actual  future  usage  and  demand  for  our  products  are  less  favorable  than  those  projected  by  our  review,  inventory  reserve  adjustments  may  be  required.  We
closely monitor our inventory, both perishable and non-perishable, and related shelf and product lives. Historically we have experienced low levels of obsolete
inventory  or  returns  of  products  that  have  exceeded  their  shelf  life.  Over  the  three-year  period  ended  February  28,  2019,  the  Company  recorded  expense
averaging $228,900 per year for potential inventory losses, or approximately 1.1% of total cost of sales for that period.

Consolidation – The consolidated financial statements in this Annual Report include the accounts of the Company and its subsidiaries. On January 14, 2013 we
acquired a controlling interest in U-Swirl. Prior to January 14, 2013, our consolidated financial statements exclude the financial information of U-Swirl. Beginning
on January 14, 2013 and continuing through February 28, 2019, the results of operations, assets and liabilities of U-Swirl have been included in our consolidated
financial statements. All material inter-Company balances have been eliminated upon consolidation.

Goodwill – Goodwill consists of the excess of purchase price over the fair market value of acquired assets and liabilities. Effective March 1, 2002, under ASC
Topic 350, all goodwill with indefinite lives is no longer subject to amortization. ASC Topic 350 requires that an impairment test be conducted annually or in the
event of an impairment indicator. We previously entered into a loan and security agreement with SWRL to cover the purchase price and other costs associated
with acquisitions of SWRL (the “SWRL Loan Agreement”). Borrowings under the SWRL Loan Agreement were secured by all of the assets of SWRL, including
all of the outstanding stock of its wholly-owned subsidiary, U-Swirl. As a result of certain defaults under the SWRL Loan Agreement, we issued a demand for
payment of all obligations under the SWRL Loan Agreement. On February 29, 2016, RMCF repossessed all stock in U-Swirl pledged as collateral on the SWRL
Loan  Agreement.  As  of  February  29,  2016  U-Swirl  had  $1,930,529  of  Goodwill  recorded  as  a  result  of  past  business  acquisitions.  We  performed  a  test  of
impairment as a result of the change in ownership and the result of our test indicated a full impairment of the U-Swirl goodwill. Our testing and impairment is
described in Note 13 to the financial statements.

Franchise Rights – Franchise rights consists of the purchase price paid in consideration of certain rights associated with franchise agreements. These franchise
agreements provide for future payments to the franchisor of royalty and marketing fees. We consider franchise rights to have a 20 year life.

Other  accounting  estimates  inherent  in  the  preparation  of  our  consolidated  financial  statements  include  estimates  associated  with  its  evaluation  of  the
recoverability  of  deferred  tax  assets,  as  well  as  those  used  in  the  determination  of  liabilities  related  to  litigation  and  taxation.  Various  assumptions  and  other
factors underlie the determination of these significant estimates. The process of determining significant estimates is fact specific and takes into account factors
such as historical experience, current and expected economic conditions, and product mix. The Company constantly re-evaluates these significant factors and
makes adjustments where facts and circumstances dictate. Historically, actual results have not significantly deviated from those determined using the estimates
described above.

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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company does not engage in commodity futures trading or hedging activities and does not enter into derivative financial instruments for trading or other
speculative  purposes.  The  Company  also  does  not  engage  in  transactions  in  foreign  currencies  or  in  interest  rate  swap  transactions  that  could  expose  the
Company to market risk. However, the Company is exposed to some commodity price and interest rate risks.

The Company frequently enters into purchase contracts of between six to eighteen months for chocolate and certain nuts. These contracts permit the Company
to purchase the specified commodity at a fixed price on an as-needed basis during the term of the contract. Because prices for these products may fluctuate, the
Company  may  benefit  if  prices  rise  during  the  terms  of  these  contracts,  but  it  may  be  required  to  pay  above-market  prices  if  prices  fall  and  it  is  unable  to
renegotiate the terms of the contract. As of February 28, 2019, based on future contractual obligations for chocolate products, we estimate that a 10% increase
or  decrease  in  the  prices  of  contracted  ingredients  would  result  in  an  $88,000  favorable  or  unfavorable  price  benefit  or  cost  resulting  from  our  commodity
purchase contracts.

The Company has a $5 million bank line of credit that bears interest at a variable rate. As of February 28, 2019, no amount was outstanding under the line of
credit. We do not believe that we are exposed to any material interest rate risk related to this line of credit.

The Company also entered into a $7.0 million promissory note with interest at a fixed rate of 3.75% annually to finance the previous acquisitions by SWRL. As of
February 28, 2019, $1.2 million was outstanding under this promissory note. We do not believe that we are exposed to any material interest rate risk related to
this promissory note.

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO FINANCIAL STATEMENTS

Reports of Independent Registered Public Accounting Firms

Consolidated Statements of Income

Consolidated Balance Sheets

Consolidated Statements of Changes in Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

32

Page

33-34

35

36

37

38

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Report of Independent Registered Public Accounting Firm

To the Stockholders and Board of Directors of Rocky Mountain Chocolate Factory, Inc.

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheet  of  Rocky  Mountain  Chocolate  Factory,  Inc.  (the  “Company”)  as  of  February  28,  2019,  the
related consolidated statement of income, stockholders' equity, and cash flows for the year ended February 28, 2019, and the related notes (collectively referred
to  as  the  “financial  statements”).  In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial  position  of  the
Company  as  of  February  28,  2019  and  the  results  of  its  operations  and  its  cash  flows  for  the  year  ended  February  28,  2019,  in  conformity  with  accounting
principles generally accepted in the United States of America.

As discussed in Note 1 to the financial statements, the Company adopted Accounting Standards Codification (ASC) Topic 606, “Revenue from Contracts with
Customers,” using the modified retrospective adoption method on March 1, 2018.

Basis for Opinion

The Company's management is responsible for these financial statements. Our responsibility is to express an opinion on the Company’s financial statements
based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required
to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audit we are required to obtain an understanding of internal
control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting.
Accordingly, we express no such opinion.

Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial
statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall
presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.

Change in Accounting Principle

As discussed in Note 1 and 17 to the financial statements, the Company adopted Accounting Standards Codification (ASC) Topic 606, “Revenue from Contracts
with Customers,” using the modified retrospective adoption method on March 1, 2018.

We have audited the impact to the 2018 financial statements as disclosed under the modified retrospective method as a result of the adoption of ASC Topic 606,
“Revenue from Contracts with Customers”, as described in Note 1 and 17 to the financial statements. In our opinion, the impacts are appropriate and have been
properly disclosed. We were not engaged to audit, review, or apply any procedures to the 2018 financial statements of the Company other than with respect to
the impacts disclosed and, accordingly, we do not express an opinion or any other form of assurance on the 2018 financial statements taken as a whole.

/s/ Plante & Moran, PLLC

Denver, Colorado

May 8, 2019          

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Report of Independent Registered Public Accounting Firm

To the Stockholders and Board of Directors of Rocky Mountain Chocolate Factory, Inc.

Opinion on the Financial Statements

We have audited the accompanying balance sheet of Rocky Mountain Chocolate Factory, Inc. (the “Company”) as of February 28, 2018, the related statements
of income, stockholders' equity, and cash flows for each of the years in the two-year period ended February 28, 2018, and the related notes (collectively referred
to  as  the  “financial  statements”).  In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial  position  of  the
Company as of February 28, 2018 and 2017, and the results of its operations and its cash flows for each of the years in the two-year period ended February 28,
2018, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

The Company's management is responsible for these financial statements. Our responsibility is to express an opinion on the Company’s financial statements
based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States)  (“PCAOB”)  and  are
required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the  applicable  rules  and  regulations  of  the
Securities and Exchange Commission and the PCAOB.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal
control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting.
Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall
presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ EKS&H LLLP

Denver, Colorado

May 15, 2018          

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Revenues
Sales
Franchise and royalty fees
Total Revenue

Costs and Expenses

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME

Cost of sales
Franchise costs
Sales and marketing
General and administrative
Retail operating
Depreciation and amortization, exclusive of depreciation and amortization expense

of $555,926, $523,034, and $447,651, respectively, included in cost of sales

Costs associated with Company-owned store closures
Total costs and expenses

Income from Operations

Other Income (Expense)

Interest expense
Interest income
Other expense, net

Income Before Income Taxes

Income Tax Provision

Consolidated Net Income

Basic Earnings per Common Share
Diluted Earnings per Common Share

Weighted Average Common Shares

Outstanding - Basic

Dilutive Effect of Employee
Stock Awards

Weighted Average Common Shares

Outstanding - Diluted

FOR THE YEARS ENDED FEBRUARY 28,
2018

2019

2017

  $

27,563,794    $
6,981,653     
34,545,447     

30,167,760    $
7,906,935     
38,074,695     

29,876,507 
8,419,870 
38,296,377 

20,599,551     
1,980,781     
2,210,800     
3,432,618     
1,934,891     

1,153,873     
226,981     
31,539,495     

21,176,711     
2,097,555     
2,489,483     
3,904,560     
2,389,296     

796,221     
-     
32,853,826     

20,735,739 
2,067,530 
2,658,421 
4,005,142 
2,404,003 

841,058 
60,000 
32,771,893 

3,005,952     

5,220,869     

5,524,484 

(70,787)    
20,496     
(50,291)    

(121,244)    
24,578     
(96,666)    

(170,351)
41,572 
(128,779)

2,955,661     

5,124,203     

5,395,705 

716,862     

2,160,295     

1,945,589 

2,238,799    $

2,963,908    $

3,450,116 

0.38    $
0.37    $

0.50    $
0.50    $

0.59 
0.58 

  $

  $
  $

5,931,431     

5,884,337     

5,843,245 

51,207     

96,099     

150,447 

5,982,638     

5,980,436     

5,993,692 

The accompanying notes are an integral part of these consolidated financial statements.

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Assets
Current Assets

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

AS OF FEBRUARY 28,

2019

2018

Cash and cash equivalents
Accounts receivable, less allowance for doubtful accounts of $489,502 and $479,472, respectively
Notes receivable, current portion, less current portion of the valuation allowance of $0 and $9,000,

  $

respectively

Refundable income taxes
Inventories, less reserve for slow moving inventory of $371,147 and $357,706, respectively
Other
Total current assets

5,384,027    $
3,993,262     

110,162     
190,201     
4,270,357     
318,126     
14,266,135     

6,072,984 
3,897,334 

105,540 
342,863 
4,842,474 
310,173 
15,571,368 

Property and Equipment, Net
Other Assets

Notes receivable, less current portion and valuation allowance of $0 and $17,500, respectively
Goodwill, net
Franchise rights, net
Intangible assets, net
Deferred income taxes
Other
Total other assets

Total Assets
Liabilities and Stockholders' Equity
Current Liabilities

Current maturities of long term debt
Accounts payable
Accrued salaries and wages
Gift card liabilities
Other accrued expenses
Dividend payable
Contract liabilities
Total current liabilities

Long-Term Debt, Less Current Maturities
Contract Liabilities, Less Current Portion
Commitments and Contingencies
Stockholders' Equity

  $

  $

Preferred stock, $.001 par value per share; 250,000 authorized; -0- shares issued and outstanding      
Series A Junior Participating Preferred Stock; 50,000 authorized; -0- shares issued and outstanding    
Undesignated series; 200,000 shares authorized; -0- shares issued and outstanding
Common stock, $.001 par value, 46,000,000 shares authorized, 5,957,827 shares and 5,903,436

shares issued and outstanding, respectively

Additional paid-in capital
Retained earnings
Total stockholders' equity

Total Liabilities and Stockholders' Equity

  $

5,786,139     

6,166,240 

281,669     
1,046,944     
3,678,920     
498,337     
607,421     
56,576     
6,169,867     
26,222,141    $

1,176,488    $
897,074     
655,853     
742,289     
293,094     
714,939     
256,094     
4,735,831     
-     
1,096,478     

-     
-     

5,958     
6,650,864     
13,733,010     
20,389,832     
26,222,141    $

235,983 
1,046,944 
4,433,927 
587,377 
835,463 
63,333 
7,203,027 
28,940,635 

1,352,893 
1,647,991 
644,005 
3,057,131 
325,034 
708,652 
471,910 
8,207,616 
1,176,416 
- 

- 
- 

5,903 
6,131,147 
13,419,553 
19,556,603 
28,940,635 

The accompanying notes are an integral part of these consolidated financial statements.

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Common Stock

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

FOR THE YEARS ENDED FEBRUARY 28,
2018

2019

2017

Balance at beginning of year
Repurchase and retirement of common stock
Issuance of common stock
Exercise of stock options, vesting of restricted stock units and other
Balance at end of year

  $

5,903    $
-     
6     
49     
5,958     

5,854    $
-     
5     
44     
5,903     

Additional Paid-In Capital

Balance at beginning of year
Repurchase and retirement of common stock
Issuance of common stock
Exercise of stock options, vesting of restricted stock units and other
Tax (expense) benefit from employee stock transactions
Balance at end of year

Retained Earnings

Balance at beginning of year
Net income attributable to RMCF stockholders
Cash dividends declared
Correction of immaterial error1
Adoption of ASC 606 2
Balance at end of year
Total Stockholders' Equity

Common Shares

Balance at beginning of year
Repurchase and retirement of common stock
Issuance of common stock
Exercise of stock options, vesting of restricted stock units and other
Balance at end of year

1 As revised. Refer to Note 16 for information on immaterial correction of errors in prior period.
2 Refer to Note 17 for information on the adoption of ASC 606.

6,131,147     
-     
55,971     
463,746     
-     
6,650,864     

13,419,553     
2,238,799     
(2,851,271)    
-     

925,929     
13,733,010     
20,389,832     

5,903,436     
-     
5,333     
49,058     
5,957,827     

5,539,357     
-     
59,095     
532,695     
-     
6,131,147     

13,283,646     
2,963,908     
(2,828,001)    
-     

-     
13,419,553     
19,556,603     

5,854,372     
-     
5,000     
44,064     
5,903,436     

5,839 
(35)
2 
48 
5,854 

5,340,190 
(351,548)
20,418 
564,425 
(34,128)
5,539,357 

13,132,879 
3,450,116 
(2,806,583)
(492,766)

- 
13,283,646 
18,828,857 

5,839,396 
(35,108)
2,000 
48,084 
5,854,372 

The accompanying notes are an integral part of these consolidated financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED FEBRUARY 28,
2018

2019

2017

Cash Flows From Operating Activities

Net Income
Adjustments to reconcile net income to net cash provided by operating activities:

  $

2,238,799    $

2,963,908    $

3,450,116 

Depreciation and amortization
Provision for obsolete inventory
Provision for loss on accounts and notes receivable
Asset impairment and store closure losses
Loss on sale or disposal of property and equipment
Expense recorded for stock compensation
Deferred income taxes

Changes in operating assets and liabilities:

Accounts receivable
Refundable income taxes
Inventories
Other current assets
Accounts payable
Accrued liabilities
Contract Liabilities

Net cash provided by operating activities

Cash Flows from Investing Activities
Addition to notes receivable
Proceeds received on notes receivable
Purchase of intangible assets
Proceeds from (cost of) sale or distribution of assets
Purchases of property and equipment
(Increase) decrease in other assets
Net cash used in investing activities

Cash Flows from Financing Activities
Payments on long-term debt
Repurchase of common stock
Tax expense of stock option exercise
Dividends paid
Net cash used in financing activities

1,709,799     
325,478     
155,600     
67,822     
36,024     
519,772     
(78,934)    

(390,663)    
157,544     
41,310     
(8,225)    
(545,588)    
(84,191)    
(129,527)    
4,015,020     

-     
102,256     
-     
13,498     
(613,786)    
(8,140)    
(506,172)    

1,319,255     
166,868     
225,858     
-     
38,496     
591,839     
23,411     

(229,948)    
(295,000)    
(365,323)    
(54,091)    
96,491     
242,578     
33,270     
4,757,612     

(14,293)    
230,637     
(8,508)    
(7,926)    
(544,956)    
5,529     
(339,517)    

(1,352,821)    
-     
-     
(2,844,984)    
(4,197,805)    

(1,302,432)    
-     
-     
(2,821,874)    
(4,124,306)    

1,288,709 
138,125 
100,049 
- 
37,112 
584,893 
262,248 

(128,404)
(47,863)
(2,735)
29,442 
(87,657)
(293,402)
(9,619)
5,321,014 

(133,202)
318,219 
(312,947)
39,045 
(1,238,472)
34,479 
(1,292,878)

(1,253,392)
(351,583)
(34,128)
(2,804,786)
(4,443,889)

Net Decrease in Cash and Cash Equivalents

(688,957)    

293,789     

(415,753)

Cash and Cash Equivalents, Beginning of Period

6,072,984     

5,779,195     

6,194,948 

Cash and Cash Equivalents, End of Period

  $

5,384,027    $

6,072,984    $

5,779,195 

The accompanying notes are an integral part of these consolidated financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of Operations

The accompanying consolidated financial statements include the accounts of Rocky Mountain Chocolate Factory, Inc., a Delaware corporation, its wholly-owned
subsidiaries, Rocky Mountain Chocolate Factory, Inc. (a Colorado corporation), Aspen Leaf Yogurt, LLC (“ALY”), and U-Swirl International, Inc. (“U-Swirl”), and
its 46%-owned subsidiary, U-Swirl, Inc. (“SWRL”) (collectively, the “Company”).

The  Company  is  an  international  franchisor,  confectionery  manufacturer  and  retail  operator.  Founded  in  1981,  the  Company  is  headquartered  in  Durango,
Colorado and manufactures an extensive line of premium chocolate candies and other confectionery products. U-Swirl franchises and operates self-serve frozen
yogurt cafés. The Company also sells its candy in selected locations outside of its system of retail stores and licenses the use of its brand with certain consumer
products.

U-Swirl  operates  self-serve  frozen  yogurt  cafés  under  the  names  “U-Swirl,”  “Yogurtini,”  “CherryBerry,”  “Yogli  Mogli  Frozen  Yogurt,”  “Fuzzy  Peach  Frozen
Yogurt,” “Let’s Yo!” and “Aspen Leaf Yogurt”.

The  Company’s  revenues  are  currently  derived  from  three  principal  sources:  sales  to  franchisees  and  others  of  chocolates  and  other  confectionery  products
manufactured by the Company; the collection of initial franchise fees and royalties from franchisees’ sales; and sales at Company-owned stores of chocolates,
frozen yogurt, and other confectionery products.

The following table summarizes the number of stores operating under the Rocky Mountain Chocolate Factory brand and its subsidiaries at February 28, 2019:

Rocky Mountain Chocolate Factory
Company-owned stores
Franchise stores - Domestic stores and kiosks
International license stores
Cold Stone Creamery - co-branded
U-Swirl (Including all associated brands)

Company-owned stores
Company-owned stores - co-branded
Franchise stores - Domestic stores
Franchise stores - Domestic - co-branded
International license stores

Total

Consolidation

Sold, Not Yet
Open

Open

Total

-     
4     
1     
11     

-     
-     
-     
-     
-     
16     

2     
183     
64     
91     

1     
3     
87     
9     
2     
442     

2 
187 
65 
102 

1 
3 
87 
9 
2 
458 

Management accounts for the activities of the Company and its subsidiaries, and the accompanying consolidated financial statements include the accounts of
the Company and its subsidiaries. As described above, on January 14, 2013, the Company acquired a controlling interest in SWRL. Prior to January 14, 2013,
the Company’s consolidated financial statements excluded the financial information of SWRL. Beginning on January 14, 2013, the results of operations, assets
and  liabilities  of  SWRL  have  been  included  in  these  consolidated  financial  statements.  The  Company  foreclosed  on  all  of  the  outstanding  stock  of  U-Swirl
International, Inc. as of February 29, 2016 in full satisfaction of the amounts owed under a loan and security agreement with SWRL to cover the purchase price
and other costs associated with the acquisitions (the “SWRL Loan Agreement”). This resulted in U-Swirl becoming a wholly-owned subsidiary of the Company
as of February 29, 2016 and concurrently the Company ceased to have financial control of U-Swirl, Inc. as of February 29, 2016. As of February 29, 2016, U-
Swirl, Inc. had no assets. All intercompany balances and transactions have been eliminated in consolidation.

Cash Equivalents

The Company considers all highly liquid instruments purchased with an original maturity of six months or less to be cash equivalents. The Company continually
monitors its positions with, and the credit quality of, the financial institutions with which it invests. As of the balance sheet date, and periodically throughout the
year, the Company has maintained balances in various operating accounts in excess of federally insured limits. This amount was approximately $4.9 million at
February 28, 2019.

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Accounts and Notes Receivable

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In the normal course of business, the Company extends credit to customers, primarily franchisees that satisfy pre-defined credit criteria. The Company believes
that  it  has  limited  concentration  of  credit  risk  primarily  because  its  receivables  are  secured  by  the  assets  of  the  franchisees  to  which  the  Company  ordinarily
extends credit, including, but not limited to, their franchise rights and inventories. An allowance for doubtful accounts is determined through analysis of the aging
of accounts receivable, assessments of collectability based on historical trends, and an evaluation of the impact of current and projected economic conditions.
The process by which the Company performs its analysis is conducted on a customer by customer, or franchisee by franchisee, basis and takes into account,
among  other  relevant  factors,  sales  history,  outstanding  receivables,  customer  financial  strength,  as  well  as  customer  specific  and  geographic  market  factors
relevant to projected performance. The Company monitors the collectability of its accounts receivable on an ongoing basis by assessing the credit worthiness of
its  customers  and  evaluating  the  impact  of  reasonably  likely  changes  in  economic  conditions  that  may  impact  credit  risks.  Estimates  with  regard  to  the
collectability  of  accounts  receivable  are  reasonably  likely  to  change  in  the  future.  At  February  28,  2019,  the  Company  had  $391,831  of  notes  receivable
outstanding and an allowance for doubtful accounts of $0 associated with these notes. The notes require monthly payments and bear interest rates ranging from
4.5% to 6%. The notes mature through November 2023 and approximately $375,000 of notes receivable are secured by the assets financed.

Inventories

Inventories  are  stated  at  the  lower  of  cost  or  net  realizable  value.  An  inventory  reserve  is  established  to  reduce  the  cost  of  obsolete,  damaged  and  excess
inventories  to  the  lower  of  cost  or  net  realizable  value  based  on  actual  differences.  This  inventory  reserve  is  determined  through  analysis  of  items  held  in
inventory,  and,  if  the  recorded  value  is  higher  than  the  market  value,  the  Company  records  an  expense  to  reduce  inventory  to  its  actual  market  value.  The
process by which the Company performs its analysis is conducted on an item by item basis and takes into account, among other relevant factors, market value,
sales history and future sales potential. Cost is determined using the first-in, first-out method.

Property and Equipment and Other Assets

Property and equipment are recorded at cost. Depreciation and amortization are computed using the straight-line method based upon the estimated useful life of
the asset, which range from five to thirty-nine years. Leasehold improvements are amortized on the straight-line method over the lives of the respective leases
or the service lives of the improvements, whichever is shorter.

The Company reviews its long-lived assets through analysis of estimated fair value, including identifiable intangible assets, whenever events or changes indicate
the  carrying  amount  of  such  assets  may  not  be  recoverable.  The  Company’s  policy  is  to  review  the  recoverability  of  all  assets,  at  a  minimum,  on  an  annual
basis.

Income Taxes

The Company provides for income taxes pursuant to the liability method. The liability method requires recognition of deferred income taxes based on temporary
differences between financial reporting and income tax bases of assets and liabilities, using current enacted income tax rates and regulations. These differences
will result in taxable income or deductions in future years when the reported amount of the asset or liability is recovered or settled, respectively. Considerable
judgment  is  required  in  determining  when  these  events  may  occur  and  whether  recovery  of  an  asset,  including  the  utilization  of  a  net  operating  loss  or  other
carryforward prior to its expiration, is more likely than not. Due to historical U-Swirl losses, prior to FY 2016 the Company established a full valuation allowance
on  the  Company’s  deferred  tax  assets.  During  FY  2016  the  Company  took  possession  of  the  outstanding  equity  in  U-Swirl.  As  a  result  of  the  Company’s
ownership increasing to 100%, the Company began filing consolidated income tax returns in FY 2017. Because of this change, the Company has recognized
the full value of deferred tax assets that had full valuation allowances prior to FY 2016. During the fourth quarter of FY 2017 the Company further evaluated the
value of deferred tax assets and determined that the assets are restricted due to a limitation on the deductibility of future losses in accordance with Section 382
of  the  Internal  Revenue  Code  as  a  result  of  the  foreclosure  transaction.  The  correction  of  this  immaterial  error  to  the  Company’s  balance  sheet  is  further
described in Note 16. The Company's temporary differences are listed in Note 6.

Gift Card Breakage

The Company and its franchisees sell gift cards that are redeemable for product in stores. The Company manages the gift card program, and therefore collects
all  funds  from  the  activation  of  gift  cards  and  reimburses  franchisees  for  the  redemption  of  gift  cards  in  their  stores.  A  liability  for  unredeemed  gift  cards  is
included in accounts payable and accrued liabilities in the balance sheets.

There are no expiration dates on the Company’s gift cards, and the Company does not charge any service fees. While the Company’s franchisees continue to
honor  all  gift  cards  presented  for  payment,  the  Company  may  determine  the  likelihood  of  redemption  to  be  remote  for  certain  cards  due  to  long  periods  of
inactivity. The Company has historically accumulated gift card liabilities and has not recognized breakage associated with the gift card liability. The adoption of
ASU  2014-09,  “REVENUE  FROM  CONTRACTS  WITH  CUSTOMERS”  (“ASC  606”)  during  FY  2019  requires  the  use  of  the  “proportionate”  method  for
recognizing  breakage,  which  the  Company  has  not  historically  utilized.  Upon  adoption  of  ASC  606  the  Company  began  recognizing  breakage  from  gift  cards
when the gift card is redeemed by the customer or the Company determines the likelihood of the gift card being redeemed by the customer is remote (“gift card
breakage”).  The  determination  of  the  gift  card  breakage  rate  is  based  upon  Company-specific  historical  redemption  patterns.  Accrued  gift  card  liability  was
$742,289 and $3,057,131 at February 28, 2019 and 2018, respectively. The Company recognized breakage of $139,188 and $0 during FY 2019 and FY 2018,
respectively. See Note 17 to the financial statements for a complete description of the adjustments recorded upon the adoption of ASC 606.

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Goodwill

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Goodwill arose from three transaction types. The first type was the result of the incorporation of the Company after its inception as a partnership. The goodwill
recorded was the excess of the purchase price of the Company over the fair value of its assets. The Company has allocated this goodwill equally between its
Franchising and Manufacturing operations. The second type was the purchase of various retail stores, either individually or as a group, for which the purchase
price was in excess of the fair value of the assets acquired. Finally, goodwill arose from business acquisitions, where the fair value of the consideration given for
acquisition exceeded the fair value of the identified assets net of liabilities.

The Company performs a goodwill impairment test on an annual basis or more frequently when events or circumstances indicate that the carrying value of a
reporting unit more likely than not exceeds its fair value. Recoverability of goodwill is evaluated through comparison of the fair value of each of the Company’s
reporting  units  with  its  carrying  value.  To  the  extent  that  a  reporting  unit’s  carrying  value  exceeds  the  implied  fair  value  of  its  goodwill,  an  impairment  loss  is
recognized. On February 29, 2016 RMCF repossessed all stock in U-Swirl International, Inc. pledged as collateral on the SWRL Loan Agreement. This was the
result  of  SWRL’s  inability  to  repay  the  SWRL  Loan  Agreement  and  inability  to  cure  defaults  of  financial  covenants.  As  of  February  29,  2016,  U-Swirl  had
$1,930,529 of goodwill recorded as a result of past business acquisitions. In the fourth quarter of FY 2016, RMCF performed a test of impairment as a result of
the  change  in  ownership  and  the  result  of  the  Company’s  test  indicated  a  full  impairment  of  the  U-Swirl  goodwill.  The  Company’s  testing  and  impairment  is
described in Note 13 to the financial statements.

Franchise Rights

Franchise rights arose from the entry into agreements to acquire substantially all of the franchise rights of Yogurtini, CherryBerry, Fuzzy Peach, Let’s Yo! and
Yogli Mogli. Franchise rights are amortized over a period of 20 years.

Insurance and Self-Insurance Reserves

The Company uses a combination of insurance and self-insurance plans to provide for the potential liabilities for workers’ compensation, general liability, property
insurance, director and officers’ liability insurance, vehicle liability and employee health care benefits. Liabilities associated with the risks that are retained by the
Company are estimated, in part, by considering historical claims experience, demographic factors, severity factors and other assumptions. While the Company
believes that its assumptions are appropriate, the estimated accruals for these liabilities could be significantly affected if future occurrences and claims differ from
these assumptions and historical trends.

Sales

Sales of products to franchisees and other customers are recognized at the time of delivery. Sales of products to franchisees and other customers are made at
standard prices, without any bargain sales of equipment or supplies. Sales of products at retail stores are recognized at the time of sale.

Rebates

Rebates  received  from  purveyors  that  supply  products  to  the  Company’s  franchisees  are  included  in  franchise  royalties  and  fees.  Product  rebates  are
recognized in the period in which they are earned. Rebates related to Company-owned locations are offset against operating costs.

Shipping Fees

Shipping fees charged to customers by the Company’s trucking department are reported as sales. Shipping costs incurred by the Company for inventory are
reported as cost of sales or inventory.

Franchise and Royalty Fees

Beginning  in  FY  2019,  upon  adoption  of  adoption  of  ASC  606,  the  Company  began  recognizing  franchise  fees  over  the  term  of  the  associated  franchise
agreement,  which  is  generally  a  period  of  10  to  15  years.  Prior  to  FY  2019,  franchise  fee  revenue  was  recognized  upon  opening  of  the  franchise  store.  In
addition to the initial franchise fee, the Company also recognizes a marketing and promotion fee of one percent (1%) of franchised stores’ gross retail sales and a
royalty  fee  based  on  gross  retail  sales.  The  Company  recognizes  no  royalty  on  franchised  stores’  retail  sales  of  products  purchased  from  the  Company  and
recognizes a ten percent (10%) royalty on all other sales of product sold at franchise locations. Royalty fees for U-Swirl cafés are based on the rate defined in
the acquired contracts for the franchise rights and range from 2.5% to 6% of gross retail sales.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In certain instances, the Company is required to pay a portion of franchise fee revenue, or royalty fees to parties the Company has contracted with to assist in
developing and growing a brand. The agreements generally include Development Agents, or commissioned brokers who are paid a portion of the initial franchise
fee, a portion of the ongoing royalty fees, or both. When such agreements exist, the Company reports franchise fee and royalty fee revenues net of the amount
paid, or due, to the agent/broker.

Use of Estimates

In  preparing  consolidated  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of  America,  management  is
required to make estimates and assumptions that affect the reported amounts of assets, liabilities, the disclosure of contingent assets and liabilities, at the date of
the consolidated financial statements, and revenues and expenses during the reporting period. Actual results could differ from those estimates.

Vulnerability Due to Certain Concentrations

Revenue from one customer of our manufacturing segment represented approximately $3.1 million or 9% of our total revenues during the year ended February
28, 2019 compared to revenue of approximately $5.1 million or 13% of our total revenues during the year ended February 28, 2018. Our future results may be
adversely impacted by further decreases in the purchases of this customer or the loss of this customer entirely.

Stock-Based Compensation

At  February  28,  2019,  the  Company  had  one  stock-based  compensation  plan,  the  Company’s  2007  Equity  Incentive  Plan,  for  employees  and  non-employee
directors which authorized the granting of stock awards.

The Company recognized $519,772, $591,839, and $584,893 related to equity-based compensation expense during the years ended February 28, 2019, 2018
and 2017, respectively. Compensation costs related to share-based compensation are generally recognized over the vesting period.

Beginning  March  1,  2017,  the  Company  adopted  ASU  No.  2019-09,  which  requires  recognition  of  excess  tax  benefits  and  tax  deficiencies  in  the  income
statement. Prior to March 1, 2017 tax benefits or expense resulting from the difference in the compensation cost recognized for stock options are reported as
financing cash flows in the accompanying Statements of Cash Flows. The excess tax expense included in net cash provided by financing activities for the years
ended February 28, 2017 was $34,128.

During FY 2019 and 2018, the Company granted no restricted stock units. There were no stock options granted to employees during FY 2019 or FY 2018. The
restricted stock unit grants generally vest 17 to 20% annually over a period of five to six years. The Company recognized $463,795 of consolidated stock-based
compensation expense related to grants made in prior years during FY 2019 compared with $532,739 in FY 2018 and $564,473 in FY 2017. Total unrecognized
stock-based compensation expense of non-vested, non-forfeited shares granted, as of February 28, 2019 was $114,183, which is expected to be recognized
over the weighted average period of 0.4 years.

The  Company  issued  2,000  fully  vested,  unrestricted  shares  of  stock  to  non-employee  directors  during  the  year  ended  February  28,  2019  compared  to  no
shares  issued  during  the  year  ended  February  28,  2018  and  2,000  issued  during  the  year  ended  February  28,  2017.  In  connection  with  these  non-employee
director stock issuances, the Company recognized $24,480, $0 and $20,420 of stock-based compensation expense during year ended February 28, 2019, 2018
and 2017, respectively.

During the year ended February 28, 2018, the Company issued 5,000 shares of common stock under the Company’s equity incentive plan to an independent
contractor providing information technology consulting services to the Company. These shares were issued as a part of the compensation for services rendered
to  the  Company  by  the  contractor.  Associated  with  this  unrestricted  stock  award,  the  Company  recognized  $59,100  in  stock-based  compensation  expense
during the year ended February 28, 2018. During the year ended February 28, 2019, the Company issued 3,333 shares of common stock under the Company’s
equity incentive plan to the former Vice President of Creative Services. These shares were issued in consideration of services rendered prior to retirement and
based  on  the  number  of  unvested  restricted  stock  units  that  were  forfeited  upon  retirement.  Associated  with  this  unrestricted  stock  award,  the  Company
recognized $31,497 in stock-based compensation expense during the year ended February 28, 2019.

Earnings Per Share

Basic  earnings  per  share  is  computed  as  net  earnings  divided  by  the  weighted  average  number  of  common  shares  outstanding  during  each  year.  Diluted
earnings per share reflects the potential dilution that could occur from common shares issuable through stock options and restricted stock units. Following the
expiration of all outstanding options, during FY 2017, no stock options were excluded from diluted shares.

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Advertising and Promotional Expenses

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company expenses advertising costs as incurred. Total advertising expense for RMCF amounted to $275,441, $355,678, and $279,698 for the fiscal years
ended February 28, 2019, 2018 and 2017, respectively. Total advertising expense for U-Swirl and its brands amounted to $168,000, $222,093, and $335,771 for
the fiscal years ended February 28, 2019, 2018 and 2017, respectively.

Fair Value of Financial Instruments

The Company’s financial instruments consist of cash and cash equivalents, trade receivables, payables, notes payable and notes receivable. The fair value of all
instruments approximates the carrying value, because of the relatively short maturity of these instruments.

Recent Accounting Pronouncements

In August 2018, the Securities and Exchange Commission (the “SEC”) adopted amendments to certain disclosure requirements in Securities Act Release No.
33-10532, Disclosure Update and Simplification. These amendments eliminate, modify, or integrate into other SEC requirements certain disclosure rules. Among
the amendments is the requirement to present an analysis of changes in stockholders’ equity in the interim financial statements included in Quarterly Reports on
Form  10-Q.  The  analysis,  which  can  be  presented  as  a  footnote  or  separate  statement,  is  required  for  the  current  and  comparative  quarter  and  year-to-date
interim  periods.  The  amendments  are  effective  for  all  filings  made  on  or  after  November  5,  2018.  In  light  of  the  anticipated  timing  of  effectiveness  of  the
amendments  and  expected  proximity  of  effectiveness  to  the  filing  date  for  most  filers’  quarterly  reports,  the  SEC’s  Division  of  Corporate  Finance  issued  a
Compliance and Disclosure Interpretation related to Exchange Act Forms, (“CDI – Question 105.09”), that provides transition guidance related to this disclosure
requirement. CDI – Question 105.09 states that the SEC would not object if the filer’s first presentation of the changes in shareholders’ equity is included in its
Quarterly Report on Form 10-Q for the quarter that begins after the effective date of the amendments. As such, the Company adopted these SEC amendments
on November 30, 2018 and will present the analysis of changes in stockholders’ equity in its interim financial statements in its May 31, 2019 Quarterly Report on
Form 10-Q. The Company does not anticipate that the adoption of these SEC amendments will have a material effect on the Company’s financial position, results
of operations, cash flows or stockholders’ equity.

In June 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2016-13, Financial Instruments - Credit Losses
(Topic 326): Measurement of Credit Losses on Financial Instruments. ASU 2016-13 significantly changes the impairment model for most financial assets and
certain other instruments. ASU 2016-13 will require immediate recognition of estimated credit losses expected to occur over the remaining life of many financial
assets, which will generally result in earlier recognition of allowances for credit losses on loans and other financial instruments. ASU 2016-13 is effective for the
Company's fiscal year beginning March 1, 2020 and subsequent interim periods. The Company is currently evaluating the impact the adoption of ASU 2016-13
will have on the Company's consolidated financial statements.

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842), which requires the recognition of lease assets and lease liabilities on the balance sheet
by lessees for those leases currently classified as operating leases under ASC 840 “Leases.” These amendments also require qualitative disclosures along with
specific  quantitative  disclosures.  These  amendments  are  effective  for  fiscal  years  beginning  after  December  15,  2018,  including  interim  periods  within  those
fiscal  years.  The  Company  will  adopt  this  guidance  effective  with  the  three  month  period  ending  May  31,  2019  (the  first  quarter  of  Fiscal  Year  2020).  The
Company can elect to record a cumulative-effect adjustment as of the beginning of the year of adoption or apply a modified retrospective transition approach.
The Company expects that substantially all of its operating lease commitments will be subject to the new guidance and will be recognized as operating lease
liabilities  and  right-of-use  assets  upon  adoption.  The  Company  anticipates  ASU  2016-02  will  have  a  material  impact  on  the  consolidated  balance  sheet.  The
impact of ASU 2016-02 is non-cash in nature, as such, it will not affect the Company’s cash flows. The cumulative adjustment to be recorded as right-of-use
assets and operating lease liabilities, upon adoption, is expected to be in the range of $3,500,000 to $3,900,000.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASC 606”). This guidance, as amended by subsequent ASUs on
the topic, supersedes current guidance on revenue recognition in ASC 605 “Revenue Recognition.” ASC 606 provides that revenues are to be recognized when
control  of  promised  goods  or  services  is  transferred  to  a  customer  in  an  amount  that  reflects  the  consideration  expected  to  be  received  for  those  goods  or
services.  This  new  standard  does  not  impact  the  Company's  recognition  of  revenue  from  sales  of  confectionary  items  to  our  franchisees  and  others,  or  in
Company-owned stores as those sales are recognized at the time of the underlying sale and are presented net of sales taxes and discounts. The standard also
did not change the recognition of royalties and marketing fees from franchised or licensed locations, which are based on a percent of sales and recognized at
the  time  the  sales  occur.  The  standard  changed  the  timing  in  which  the  Company  recognizes  initial  fees  from  franchisees  and  licensees  for  new  franchise
locations  and  renewals  that  impact  the  term  of  the  franchise  agreement.  The  Company's  policy  for  recognizing  initial  franchise  and  renewal  fees  through
February 28, 2018, was to recognize initial franchise fees upon new store opening and renewals that impact the term of the franchise agreement upon renewal.
In accordance with the new guidance, the initial franchise services are not distinct from the continuing rights or services offered during the term of the franchise
agreement, and will be treated as a single performance obligation. Beginning March 1, 2018, initial franchise fees are being recognized as the Company satisfies
the performance obligation over the term of the franchise agreement, which is generally 10 to 15 years.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The  Company  adopted  ASC  606  as  of  March  1,  2018,  using  the  modified  retrospective  method.  This  method  allows  the  new  standard  to  be  applied
retrospectively through a cumulative catch-up adjustment recognized upon adoption. As a result, comparative information in the Company’s financial statements
has not been restated and continues to be reported under the accounting standards in effect for those periods. See Note 17 to these financial statements for
additional details regarding the adjustments recorded upon adoption of this standard.

NOTE 2 - INVENTORIES

Inventories consist of the following at February 28:

Ingredients and supplies
Finished candy
U-Swirl food and packaging
Reserve for slow moving inventory
Total inventories

NOTE 3 - PROPERTY AND EQUIPMENT, NET

Property and equipment consists of the following at February 28:

Land
Building
Machinery and equipment
Furniture and fixtures
Leasehold improvements
Transportation equipment
Asset impairment

  $

  $

  $

2019

2018

2,612,954    $
1,983,854     
44,696     
(371,147)    
4,270,357    $

2,764,727 
2,371,610 
63,843 
(357,706)
4,842,474 

2019

2018

513,618    $
5,031,395     
10,263,119     
864,944     
1,131,659     
422,458     
(30,000)    
18,197,193     

513,618 
4,905,103 
10,686,631 
1,067,788 
1,568,260 
434,091 
(62,891)
19,112,600 

Less accumulated depreciation
Property and equipment, net

  $

(12,411,054)    
5,786,139    $

(12,946,360)
6,166,240 

NOTE 4 - LINE OF CREDIT AND LONG-TERM DEBT

Line of Credit

At  February  28,  2019,  the  Company  had  a  $5.0  million  working  capital  line  of  credit  from  Wells  Fargo  Bank,  N.A.,  collateralized  by  substantially  all  of  the
Company’s assets with the exception of the Company’s retail store assets. Draws may be made under the line at 50% of eligible accounts receivable plus 50%
of  eligible  inventories.  Interest  on  borrowings  is  at  LIBOR  plus  2.25%  (4.7%  at  February  28,  2019).  At  February  28,  2019,  $5.0  million  was  available  for
borrowings  under  the  line  of  credit,  subject  to  borrowing  base  limitations.  Additionally,  the  line  of  credit  is  subject  to  various  financial  ratio  and  leverage
covenants.  At  February  28,  2019,  the  Company  was  in  compliance  with  all  such  covenants.  The  credit  line  is  subject  to  renewal  in  September  2019  and  the
Company believes it is likely to be renewed on terms similar to current terms. At February 28, 2019 and 2018 there was no amount outstanding under this line of
credit.

Effective January 16, 2014, the Company entered into a business loan agreement with Wells Fargo Bank, N.A. (the “Wells Fargo Loan Agreement”) for a $7.0
million long-term line of credit to be used to loan money to SWRL to fund the purchase price of business acquisitions by SWRL (the “Wells Fargo Loan”). The
Company  made  its  first  draw  of  approximately  $6.4  million  on  the  Wells  Fargo  Loan  on  January  16,  2014  and  the  first  draw  was  the  amount  outstanding  at
February 28, 2014. Interest on the Wells Fargo Loan is at a fixed rate of 3.75% and the maturity date is January 15, 2020. The Wells Fargo Loan may be prepaid
without penalty at any time by the Company. The Wells Fargo Loan is collateralized by substantially all of the Company’s assets. Additionally, the Wells Fargo
Loan is subject to various financial ratio and leverage covenants. As of February 28, 2019, the Company was in compliance with all such covenants. The Wells
Fargo  Loan  Agreement  also  contains  customary  representations  and  warranties,  covenants  and  acceleration  provisions  in  the  event  of  a  default  by  the
Company.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Long-term debt consists of the following at February 28:

Note payable in monthly installments of principal and interest at 3.75% per annum through
December 2019 collateralized by sustantially all business assets
Less current maturities
Long-term obligations

  $

  $

2019

2018

1,176,488    $
1,176,488     
-    $

2,529,309 
1,352,893 
1,176,416 

NOTE 5 – COMMITMENTS AND CONTINGENCIES

Operating Leases

The Company conducts its retail operations in facilities leased under non-cancelable operating leases of up to ten years. Certain leases contain renewal options
for  between  five  and  ten  additional  years  at  increased  monthly  rentals.  Some  of  the  leases  provide  for  contingent  rentals  based  on  sales  in  excess  of
predetermined base levels.

The following is a schedule by year of future minimum rental payments required under such leases for the years ending February 28 or 29:

2020
2021
2022
2023
2024
Thereafter
Total

  $

  $

318,000 
259,000 
249,000 
243,000 
249,000 
175,000 
1,493,000 

The  Company  acts  as  primary  lessee  of  some  franchised  store  premises,  which  the  Company  then  subleases  to  franchisees,  but  the  majority  of  existing
locations are leased by the franchisee directly. The Company’s current policy is not to act as primary lessee on any further franchised locations, except in rare
instances. At February 28, 2019, the Company was the primary lessee at four of the Company’s 313 domestic franchised stores.

In some instances, the Company has leased space for its Company-owned locations that are now occupied by franchisees. When the Company-owned location
was sold or transferred, the store was subleased to the franchisee who is responsible for the monthly rent and other obligations under the lease. The Company's
liability as primary lessee on sublet franchise outlets, all of which is fully offset by sublease rentals, is as follows for the years ending February 28 or 29:

2020
2021
2022
Total

  $

  $

92,000 
75,000 
21,000 
188,000 

The following is a schedule of lease expense for all retail operating leases for the three years ended February 28:

Minimum rentals
Less sublease rentals
Contingent rentals

2019

2018

2017

  $

  $

1,030,536    $
(572,000)    
22,800     
481,336    $

1,270,240    $
(603,000)    
26,100     
693,340    $

944,938 
(318,000)
25,200 
652,138 

In FY 2019, the Company renewed an operating lease for warehouse space in the immediate vicinity of its manufacturing operation. The following is a schedule,
by year, of future minimum rental payments required under such lease for the years ending February 28 or 29:

2020
2021
2022
2023
2024
Total

  $

  $

116,000 
121,000 
125,000 
129,000 
33,000 
524,000 

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company also leases trucking equipment under operating leases. The following is a schedule by year of future minimum rental payments required under
such leases for the years ending February 28 or 29:

2020
2021
2022
2023
Total

  $

  $

323,000 
323,000 
257,000 
29,000 
932,000 

The following is a schedule of lease expense for trucking equipment operating leases for the three years ended February 28:

2019

325,229 

2018

225,992 

2017

220,791 

Purchase contracts

The Company frequently enters into purchase contracts of between six to eighteen months for chocolate and certain nuts. These contracts permit the Company
to purchase the specified commodity at a fixed price on an as-needed basis during the term of the contract. Because prices for these products may fluctuate, the
Company  may  benefit  if  prices  rise  during  the  terms  of  these  contracts,  but  it  may  be  required  to  pay  above-market  prices  if  prices  fall  and  it  is  unable  to
renegotiate  the  terms  of  the  contract.  As  of  February  28,  2019,  the  Company  was  contracted  for  approximately  $880,000  of  raw  materials  under  such
agreements.

NOTE 6 - INCOME TAXES

Income tax expense (benefit) is comprised of the following for the years ended February 28:

Current

Federal
State
Total Current

Deferred

Federal
State
Total Deferred
Total

2019

2018

2017

653,226    $
142,570     
795,796     

1,916,720    $
220,164     
2,136,884     

1,411,127 
272,214 
1,683,341 

(67,410)    
(11,524)    
(78,934)    
716,862    $

55,658     
(32,247)    
23,411     
2,160,295    $

240,233 
22,015 
262,248 
1,945,589 

  $

  $

A reconciliation of the statutory federal income tax rate and the effective rate as a percentage of pretax income is as follows for the years ended February 28 or
29:

Statutory rate
State income taxes, net of federal benefit
Domestic production deduction
Work opportunity tax credits
Other
Impact of tax reform
Effective rate - provision (benefit)

2019

2018

2017

21.0%    
3.4%    
0.0%    
(0.7)%   
0.5%    
0.0%    
24.2%    

31.9%    
2.4%    
(0.9)%   
(0.2)%   
0.8%    
8.2%    
42.2%    

34.0%
3.6%
(1.1)%
(0.4)%
0.0%
0.0%
36.1%

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The components of deferred income taxes at February 28 are as follows:

Deferred Tax Assets

Allowance for doubtful accounts and notes
Inventories
Accrued compensation
Loss provisions and deferred income
Self-insurance accrual
Amortization
Restructuring charges
U-Swirl accumulated net loss
Valuation allowance

Net deferred tax assets

Deferred Tax Liabilities

Depreciation and amortization
Prepaid expenses
Deferred Tax Liabilities

2019

2018

  $

  $

120,368    $
91,265     
87,930     
492,468     
34,426     
217,481     
98,693     
325,253     
(98,693)    
1,369,191    $

124,469 
86,938 
130,049 
817,945 
38,868 
520,379 
98,728 
258,173 
(98,728)
1,976,821 

(682,542)    
(79,228)    
(761,770)    

(1,066,113)
(75,245)
(1,141,358)

Net deferred tax assets

  $

607,421    $

835,463 

The following table summarizes deferred income tax valuation allowances as of February 28:

Valuation allowance at beginning of period

Tax expense (benefits) realized by valuation allowance
Tax benefits released from valuation allowance
Impact of tax reform

Valuation allowance at end of period

  $

  $

2019

2018

98,728    $
(35)    
-     
-     
98,693    $

148,494 
- 
- 
(49,766)
98,728 

Income tax expense and the effective income tax rate for the year ended February 28, 2019 decreased from the year ended February 28, 2018, primarily as a
result of the revaluation of deferred tax assets and liabilities to the lower enacted U.S. corporate tax rate of 21% under the Tax Cuts and Jobs Act recognized
during the year ended February 28, 2018 and the lower enacted U.S. corporate tax rate of 21% under the Tax Cuts and Jobs Act effective for the year ended
February 28, 2019. The revaluation of deferred tax assets and liabilities resulted in income tax expense of approximately $421,000 recognized in consideration
of the lower enacted rate for the year ended February 28, 2018.

The Company files income tax returns in the U.S. federal and various state taxing jurisdictions. With few exceptions, the Company is no longer subject to U.S.
federal and state tax examinations in its major tax jurisdictions for periods before FY 2013. The Company’s federal income tax returns have been examined for
the years ended February 28, 2015 and 2014 and the examination did not result in any changes to the income tax returns filed for these years. The Company’s
federal income tax returns are being examined for the years ended February 28 or 29, 2017 and 2016.

Realization of the Company's deferred tax assets is dependent upon the Company generating sufficient taxable income, in the appropriate tax jurisdictions, in
future years to obtain benefit from the reversal of net deductible temporary differences. The amount of deferred tax assets considered realizable is subject to
adjustment in future periods if estimates of future taxable income are changed. Management believes that, with the exception of the deferred tax asset related to
restructuring charges, it is more likely than not that RMCF will realize the benefits of its deferred tax assets as of February 28, 2019.

The Company accounts for uncertainty in income taxes by recognizing the tax benefit from an uncertain tax position only if it is more likely than not that the tax
position  will  be  sustained  on  examination  by  the  taxing  authorities,  based  on  the  technical  merits  of  the  position.  The  Company  measures  the  tax  benefits
recognized in the consolidated financial statements from such a position based on the largest benefit that has a greater than 50% likelihood of being realized
upon ultimate resolution. The application of income tax law is inherently complex. As such, the Company is required to make judgments regarding income tax
exposures.  Interpretations  of  and  guidance  surrounding  income  tax  law  and  regulations  change  over  time  and  may  result  in  changes  to  the  Company's
judgments which can materially affect amounts recognized in the balance sheets and statements of operations. The result of the assessment of the Company's
tax positions did not have an impact on the consolidated financial statements for the years ended February 28, 2019 or 2018. The Company does not have any
significant  unrecognized  tax  benefits  and  does  not  anticipate  a  significant  increase  or  decrease  in  unrecognized  tax  benefits  within  the  next  twelve  months.
Amounts are recognized for income tax related interest and penalties as a component of general and administrative expense in the statement of income and are
immaterial for years ended February 28, 2019 and 2018.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

As of February 29, 2016, the Company foreclosed on the outstanding equity of U-Swirl and U-Swirl was consolidated for income tax purposes. SWRL, along
with U-Swirl has historically filed its own consolidated federal income tax return and reported its own Federal net operating loss carry forward. As of February 28,
2015, SWRL had recorded a full valuation allowance related to the realization of its deferred income tax assets. As of February 29, 2016, a portion of the U-Swirl
deferred tax assets were recognized as a result of it becoming more likely than not that some of these assets would be realized in the future as a result of RMCF
and U-Swirl filing a consolidated income tax return.

In accordance with Section 382 of the Internal Revenue Code, deductibility of SWRL’s and U-Swirl’s Federal net operating loss carryovers may be subject to
annual limitation in the event of a change in control. The Company has performed a preliminary evaluation as to whether a change in control has taken place,
and have concluded that there was a change of control with respect to the net operating losses of U-Swirl when the Company acquired its controlling ownership
interest  in  January  2013  and  again  in  February  2016  when  the  Company  foreclosed  on  the  stock  of  U-Swirl.  The  initial  limitations  will  continue  to  limit
deductibility of SWRL’s and U-Swirl’s net operating loss carryovers, but the annual loss limitation will be deductible to RMCF and U-Swirl International Inc. upon
the filing of joint tax returns in FY 2017 and future years.

The Company estimates that the potential future tax deductions of U-Swirl’s Federal net operating losses, limited by section 382, to be approximately $1,323,000
with a resulting deferred tax asset of approximately $325,000. U-Swirl’s Federal net operating loss carryovers will expire at various dates beginning in 2026.

NOTE 7 – STOCKHOLDERS’ EQUITY

Cash Dividend

The Company paid a quarterly cash dividend of $0.12 per common share on March 16, 2018 to stockholders of record on March 6, 2018. The Company paid a
quarterly cash dividend of $0.12 per share of common stock on June 15, 2018 to stockholders of record on June 5, 2018. The Company paid a quarterly cash
dividend  of  $0.12  per  share  of  common  stock  on  September  14,  2018  to  stockholders  of  record  on  September  4,  2018.  The  Company  paid  a  quarterly  cash
dividend of $0.12 per share of common stock on December 7, 2018 to stockholders of record on November 23, 2018. The Company declared a quarterly cash
dividend of $0.12 per share of common stock on February 14, 2019, which was paid on March 15, 2019 to stockholders of record on March 5, 2019.

Future declarations of dividends will depend on, among other things, the Company's results of operations, financial condition, capital requirements, and on such
other factors as the Company's Board of Directors may in its discretion consider relevant and in the best long-term interest of the Company’s stockholders.

Stock Repurchases

On July 15, 2014, the Company publicly announced a plan to repurchase up to $3.0 million of its common stock in the open market or in private transactions,
whenever  deemed  appropriate  by  management.  On  January  13,  2015,  the  Company  announced  a  plan  to  purchase  up  to  an  additional  $2,058,000  of  its
common  stock  under  the  repurchase  plan,  and  on  May  21,  2015,  the  Company  announced  a  further  increase  to  the  repurchase  plan  by  authorizing  the
purchase of up to an additional $2,090,000 of its common stock under the repurchase plan. During FY 2017, the Company repurchased 35,108 shares under the
repurchase plan at an average price of $10.01 per share. The Company did not repurchase any shares during the years ended February 28, 2019 or 2018. As
of February 28, 2019, approximately $638,000 remains available under the repurchase plan for further stock repurchases.

NOTE 8 - STOCK COMPENSATION PLANS

In FY 2014, stockholders approved an amendment and restatement of the 2007 Equity Incentive Plan (as amended and restated, the “2007 Plan”). The 2007
Plan allows awards of stock options, stock appreciation rights, stock awards, restricted stock and stock units, performance shares and performance units, and
other stock- or cash-based awards.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following table summarizes stock awards under the 2007 Plan as of February 28, 2019:

Original share authorization:
Prior plan shares authorized and incorporated in the 2007 Plan:
Additional shares authorized through 2007 Plan amendment:
Available for award:
Cancelled/forfeited:
Shares awarded as unrestricted shares, stock options or restricted stock units:

Shares available for award:

300,000 
85,340 
300,000 
685,340 
199,859 
(557,409)

327,790 

Information  with  respect  to  stock  option  awards  outstanding  under  the  2007  Plan  at  February  28,  2019,  and  changes  for  the  three  years  then  ended  was  as
follows:

Outstanding stock options at beginning of year:

Granted
Exercised
Cancelled/forfeited

Outstanding stock options as of February 28:

Weighted average exercise price
Weighted average remaining contractual term (in years)

Twelve Months Ended
February 28:
2018

2019

2017

-     
-     
-     
-     
-     

n/a     
n/a     

-     
-     
-     
-     
-     

n/a     
n/a     

12,936 
- 
- 
(12,936)
- 

n/a 
n/a 

Information with respect to restricted stock unit awards outstanding under the 2007 Plan at February 28, 2019, and changes for the three years then ended was
as follows:

Outstanding non-vested restricted stock units at beginning of year:

Granted
Vested
Cancelled/forfeited

Outstanding non-vested restricted stock units as of February 28:

Weighted average grant date fair value
Weighted average remaining vesting period (in years)

Twelve Months Ended
February 28:
2018

2019

2017

77,594     
-     
(49,058)    
(3,534)    
25,002     

12.05    $
0.38     

123,658     
-     
(44,064)    
(2,000)    
77,594     

12.16    $
1.27     

181,742 
- 
(48,084)
(10,000)
123,658 

12.21 
2.23 

  $

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NOTE 9 - OPERATING SEGMENTS

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company classifies its business interests into five reportable segments: Rocky Mountain Chocolate Factory, Inc. Franchising, Manufacturing, Retail Stores,
U-Swirl  operations  and  Other.  The  accounting  policies  of  the  segments  are  the  same  as  those  described  in  the  summary  of  significant  accounting  policies  in
Note  1  to  these  consolidated  financial  statements.  The  Company  evaluates  performance  and  allocates  resources  based  on  operating  contribution,  which
excludes  unallocated  corporate  general  and  administrative  costs  and  income  tax  expense  or  benefit.  The  Company’s  reportable  segments  are  strategic
businesses that utilize common merchandising, distribution, and marketing functions, as well as common information systems and corporate administration. All
inter-segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the differences in
products and services:

  $

FY 2019
Total revenues
Intersegment revenues
Revenue from external customers    
Segment profit (loss)
Total assets
Capital expenditures
Total depreciation & amortization

  $

  $

FY 2018
Total revenues
Intersegment revenues
Revenue from external customers    
Segment profit (loss)
Total assets
Capital expenditures
Total depreciation & amortization

  $

  $

FY 2017
Total revenues
Intersegment revenues
Revenue from external customers    
Segment profit (loss)
Total assets
Capital expenditures
Total depreciation & amortization

  $

Franchising

    Manufacturing    

Retail

U-Swirl

Other

5,361,528    $
(5,236)    
5,356,292     
2,288,871     
1,182,355     
3,548     
46,369    $

25,324,024    $
(1,144,484)    
24,179,540     
4,310,722     
12,267,458     
526,402     
573,846    $

1,272,009    $
-     
1,272,009     
(52,009)    
1,001,419     
9,617     
32,762    $

3,737,606    $
-     
3,737,606     
(32,391)    
5,264,989     
16,512     
952,178    $

-    $
-     
-     
(3,559,532)    
6,505,920     
57,707     
104,644    $

Franchising

    Manufacturing    

Retail

U-Swirl

Other

6,004,897    $
(4,882)    
6,000,015     
2,623,081     
1,157,158     
15,429     
46,087    $

27,491,089    $
(1,434,515)    
26,056,574     
5,791,980     
12,729,659     
429,545     
540,033    $

1,876,021    $
-     
1,876,021     
(37,102)    
1,134,876     
33,056     
32,567    $

4,142,085    $
-     
4,142,085     
542,073     
8,125,171     
11,899     
576,162    $

-    $
-     
-     
(3,795,829)    
5,793,771     
55,027     
124,406    $

Franchising

    Manufacturing    

Retail

U-Swirl

Other

5,951,055    $
(5,332)    
5,945,723     
2,495,709     
1,216,241     
15,480     
54,053    $

26,678,514    $
(1,254,670)    
25,423,844     
5,609,957     
12,900,070     
966,619     
463,996    $

1,710,734    $
-     
1,710,734     
128,024     
1,101,461     
17,047     
14,755    $

5,216,076    $
-     
5,216,076     
1,017,395     
9,124,822     
40,924     
622,654    $

-    $
-     
-     
(3,855,380)    
5,075,762     
198,402     
133,251    $

Total
35,695,167 
(1,149,720)
34,545,447 
2,955,661 
26,222,141 
613,786 
1,709,799 

Total
39,514,092 
(1,439,397)
38,074,695 
5,124,203 
28,940,635 
544,956 
1,319,255 

Total
39,556,379 
(1,260,002)
38,296,377 
5,395,705 
29,418,356 
1,238,472 
1,288,709 

Revenue from one customer of the Company’s Manufacturing segment represented approximately $3.1 million, or 9.1 percent, of the Company’s revenues from
external customers during the year ended February 28, 2019, compared to $5.1 million, or 13.4 percent of the Company’s revenues from external customers
during the year ended February 28, 2018.

NOTE 10 - SUPPLEMENTAL CASH FLOW INFORMATION

For the three years ended February 28 or 29:

Cash paid for:

Interest, net
Income taxes

Non-cash Operating Activities
Accrued Inventory
Non-cash Financing Activities
Dividend payable

2019

2018

2017

  $

52,102    $
638,252     

102,640    $
2,431,884     

129,927 
1,997,751 

52,918     

258,247     

531,017 

  $

714,939    $

708,652     

702,525 

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NOTE 11 - EMPLOYEE BENEFIT PLAN

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company has a 401(k) plan called the Rocky Mountain Chocolate Factory, Inc. 401(k) Plan. Eligible participants are permitted to make contributions up to
statutory  limits.  The  Company  makes  a  matching  contribution,  which  vests  ratably  over  a  3-year  period,  and  is  25%  of  the  employee’s  contribution  up  to  a
maximum of 1.5% of the employee’s compensation. During the years ended February 28, 2019, 2018 and 2017, the Company’s contribution was approximately
$70,000, $68,000, and $66,000, respectively, to the plan.

NOTE 12 – SUMMARIZED QUARTERLY DATA (UNAUDITED)

Following is a summary of the quarterly results of operations for the fiscal years ended February 28, 2019 and 2018:

2019
Total revenue
Gross margin
Net income
Basic earnings per share
Diluted earnings per share

2018
Total revenue
Gross margin
Net income
Basic earnings per share
Diluted earnings per share

  $

  $

  $

  $

NOTE 13 – GOODWILL AND INTANGIBLE ASSETS

Intangible assets consist of the following at February 28:

    Fiscal Quarter    
Second

First
8,366,085    $
1,916,807     
576,944     
0.10     
0.10    $

First
9,346,447    $
2,191,974     
813,672     
0.14     
0.14    $

7,800,088    $
1,852,435     
750,815     
0.13     
0.13    $

8,266,691    $
2,210,910     
928,284     
0.16     
0.16    $

Third
8,949,747    $
1,882,975     
525,361     
0.09     
0.09    $

Fourth
9,429,527    $
1,312,026     
385,679     
0.06     
0.06    $

Total
34,545,447 
6,964,243 
2,238,799 
0.38 
0.37 

Third
9,961,572    $
2,311,579     
751,056     
0.13     
0.13    $

Fourth
10,499,985    $
2,276,586     
470,896     
0.08     
0.08    $

Total
38,074,695 
8,991,049 
2,963,908 
0.50 
0.50 

    Fiscal Quarter      
Second

Intangible assets subject to amortization

Store design
Packaging licenses
Packaging design
Trademark/Non-competition agreements
Franchise rights

Total
Intangible assets not subject to amortization

Franchising segment-
Company stores goodwill
Franchising goodwill
Manufacturing segment-goodwill
Trademark

Total goodwill

Total Intangible Assets

Amortization
Period
(in years)

10  
3 - 5
10  
5 - 20
20  

2019

2018

Gross Carrying
Value

Accumulated
Amortization    

Gross Carrying
Value

Accumulated
Amortization  

    $

    $

220,778    $
120,830     
430,973     
715,339     
5,979,637     
7,467,557     

214,152    $
120,830     
430,973     
223,628     
2,300,717     
3,290,300     

220,778    $
120,830     
430,973     
715,339     
5,979,637     
7,467,557     

212,653 
120,830 
430,973 
136,087 
1,545,710 
2,446,253 

1,099,328    $
295,000     
295,000     
20,000     
1,709,328     

267,020    $
197,682     
197,682     
-     
662,384     

1,099,328    $
295,000     
295,000     
20,000     
1,709,328     

267,020 
197,682 
197,682 
- 
662,384 

    $

9,176,885    $

3,952,684    $

9,176,885    $

3,108,637 

Effective  March  1,  2002,  under  ASC  Topic  350,  all  goodwill  with  indefinite  lives  is  no  longer  subject  to  amortization.  Accumulated  amortization  related  to
intangible assets not subject to amortization is a result of amortization expense related to indefinite life goodwill incurred prior to March 1, 2002.

Amortization expense related to intangible assets totaled $844,320, $446,050, and $427,840 during the fiscal years ended February 28 or 29, 2019, 2018 and
2017, respectively.

During the year ended February 28, 2019 the Company reviewed its estimates of the future economic life of certain intangible assets. As a result of this review,
the  Company  accelerated  the  rate  of  amortization  of  certain  intangible  assets  to  better  reflect  their  expected  future  value.  Consistent  with  the  treatment  of  a
change in estimate, the new rate of amortization of intangible assets will be applied to future periods.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

At February 28, 2019, annual amortization of intangible assets, based upon the Company’s existing intangible assets and current useful lives, is estimated to be
the following:

2020
2021
2022
2023
2024
Thereafter
Total

  $

  $

706,177 
594,229 
490,060 
411,607 
345,642 
1,629,542 
4,177,257 

NOTE 14 – COSTS ASSOCIATED WITH COMPANY-OWNED STORE CLOSURES

Costs associated with Company-owned store closures at February 28, 2019, 2018 and 2017 were comprised of the following:

Loss on distribution of assets
Lease settlement costs

Total

NOTE 15 – SUBSEQUENT EVENTS

2019

2018

2017

  $

  $

81,981    $
145,000     

226,981    $

-    $
-     

-    $

- 
60,000 

60,000

On  May  28,  2019,  the  Company  announced  that  its  Board  of  Directors  has  declared  a  first  quarter  FY2020  cash  dividend  of  $0.12  per  common  share
outstanding. The cash dividend will be payable June 14, 2019 to shareholders of record at the close of business June 4, 2019.

In March 2019, the Company’s Compensation Committee awarded 270,000 restricted stock units to eligible employees of the Company. The awards vest over a
period of five to six years and have a grant date fair value of $2,536,100. Expense associated with these awards will be recognized over the vesting period.

NOTE 16 – IMMATERIAL REVISION OF PREVIOUSLY REPORTED INCOME TAXES AND DEFERRED TAX LIABILITIES

In the fourth quarter of FY 2017, the Company identified an immaterial error related to the overstatement of the income tax benefit and related deferred income
tax asset accounts that impacted the Company’s previously issued annual consolidated financial statements. The adjustment relates to the foreclosure upon the
interest in U-Swirl and the realization of U-Swirl deferred tax assets and refundable income taxes.

The Company determined that this error was not material to any of the Company’s prior annual consolidated financial statements and therefore, amendments of
previously filed reports were not required. As such, a revision for the correction is reflected in the February 28, 2017 financial information of the applicable prior
periods in this Form 10-K. The error resulted in corrections to beginning retained earnings, accrued liabilities and deferred tax assets of $(492,766), $192,233
and $(300,533), respectively, on the Consolidated Balance Sheet as of February 28, 2017.

NOTE 17 – ADOPTION OF ASU 2014-09, “REVENUE FROM CONTRACTS WITH CUSTOMERS” (“ASC 606”)

As  described  in  Note  1,  effective  March  1,  2018,  the  Company  adopted  ASC  606.  ASC  606  provides  that  revenues  are  to  be  recognized  when  control  of
promised goods or services is transferred to a customer in an amount that reflects the consideration expected to be received for those goods or services. This
new standard does not impact the Company's recognition of revenue from sales of confectionary items to our franchisees and others, or in our Company-owned
stores as those sales are recognized at the time of the underlying sale and are presented net of sales taxes and discounts. The standard also does not change
the recognition of royalties and marketing fees from franchised or licensed locations, which are based on a percent of sales and recognized at the time the sales
occur.  The  standard  does  change  the  timing  in  which  the  Company  recognizes  initial  fees  from  franchisees  and  licensees  for  new  franchise  locations  and
renewals that affect the term of the franchise agreement.

Initial Franchise Fees, License Fees, Transfer Fees and Renewal Fees

The  Company's  policy  for  recognizing  initial  franchise  and  renewal  fees  through  February  28,  2018,  was  to  recognize  initial  franchise  fees  upon  new  store
openings and renewals that impact the term of the franchise agreement upon renewal. In accordance with the new guidance, the initial franchise services are not
distinct  from  the  continuing  rights  or  services  offered  during  the  term  of  the  franchise  agreement,  and  will  be  treated  as  a  single  performance  obligation.
Beginning  March  1,  2018,  initial  franchise  fees  are  being  recognized  as  the  Company  satisfies  the  performance  obligation  over  the  term  of  the  franchise
agreement, which is generally 10-15 years.

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Gift Cards

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The  Company’s  franchisees  sell  gift  cards  which  do  not  have  either  expiration  dates,  or  non-usage  fees.  The  proceeds  from  the  sale  of  gift  cards  by  the
franchisees are accumulated by the Company and paid out to the franchisees upon customer redemption. The Company has historically accumulated gift card
liabilities  and  has  not  recognized  breakage  associated  with  the  gift  card  liability.  The  adoption  of  ASC  606  requires  the  use  of  the  “proportionate”  method  for
recognizing  breakage,  which  the  Company  has  not  historically  utilized.  Upon  adoption  of  ASC  606  the  Company  began  recognizing  breakage  from  gift  cards
when the gift card is redeemed by the customer or the Company determines the likelihood of the gift card being redeemed by the customer is remote (“gift card
breakage”). The determination of the gift card breakage rate is based upon Company-specific historical redemption patterns.

Impact to Prior Periods

The cumulative adjustment recorded upon adoption of ASC 606 consisted of net contract liabilities of approximately $1,022,720, a reduction in gift card liability of
$2,250,743 and approximately $302,094 of associated adjustments to the deferred tax balances which are recorded in deferred income taxes. The Company did
not record any contract assets. The following table outlines the adjustments to the consolidated financial statements made upon adoption of ASC 606 on March
1, 2018:

Increase in deferred revenue
Reduction in gift card liabilities
Adjustment to deferred income tax assets

Cumulative increase to retained earnings

Amount

(1,022,720)
2,250,743 
(302,094)

925,929 

  $

  $

The  Company  adopted  ASC  606  as  of  March  1,  2018,  using  the  modified  retrospective  method.  This  method  allows  the  new  standard  to  be  applied
retrospectively through a cumulative catch up adjustment recognized upon adoption. As a result, comparative information in the Company’s financial statements
has not been restated and continues to be reported under the accounting standards in effect for those periods.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The adoption of ASC 606 impacted the Company’s previously reported financial statements as follows:

Assets
Current Assets

Cash and cash equivalents
Accounts receivable, net
Notes receivable, current portion, net
Refundable income taxes
Inventories, net
Other
Total current assets

Property and Equipment, Net

Other Assets

Notes receivable, less current portion, net
Goodwill, net
Franchise rights, net
Intangible assets, net
Deferred income taxes
Other
Total other assets
Total Assets

Liabilities and Stockholders' Equity
Current Liabilities

Current maturities of long-term debt
Accounts payable
Accrued salaries and wages
Gift card liabilities
Other accrued expenses
Dividend payable
Deferred revenue
Total current liabilities

Long-Term Debt, Less Current Maturities
Deferred Revenue, Less Current Portion

Commitments and Contingencies

Stockholders' Equity
Preferred stock
Common stock
Additional paid-in capital
Retained earnings
Total stockholders' equity

  $

  $

  $

CONSOLIDATED BALANCE SHEET
AS OF FEBRUARY 28, 2018

Previously
Reported

Adjustments

Restated

6,072,984    $
3,897,334     
105,540     
342,863     
4,842,474     
310,173     
15,571,368     

6,166,240     

235,983     
1,046,944     
4,433,927     
587,377     
835,463     
63,333     
7,203,027     
28,940,635    $

1,352,893     
1,647,991     
644,005     
3,057,131     
325,034     
708,652     
471,910     
8,207,616     

1,176,416     
-     

-    $
-     
-     
-     
-     
-     
-     

-     

-     
-     
-     
-     
(302,094)    
-     
(302,094)    
(302,094)   $

-    $
-     
-     
(2,250,743)    
-     
-     
(143,445)    
(2,394,188)    

-     
1,166,165     

6,072,984 
3,897,334 
105,540 
342,863 
4,842,474 
310,173 
15,571,368 

6,166,240 

235,983 
1,046,944 
4,433,927 
587,377 
533,369 
63,333 
6,900,933 
28,638,541 

1,352,893 
1,647,991 
644,005 
806,388 
325,034 
708,652 
328,465 
5,813,428 

1,176,416 
1,166,165 

5,903     
6,131,147     
13,419,553     
19,556,603     

-     
-     
925,929     
925,929     

5,903 
6,131,147 
14,345,482 
20,482,532 

Total Liabilities and Stockholders' Equity

  $

28,940,635    $

(302,094)   $

28,638,541 

54

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The  following  table  contains  a  reconciliation  of  revenue  reported  for  the  current  period  and  revenue  had  the  Company  reported  under  the  prior  method  for
revenue recognition:

Franchise Fees contained within the Statement of Income:
Adjustment required to conform revenue to prior period method:
Comparable franchise fees:

  $

  $

335,028    $
(53,528)    
281,500    $

681,613    $
-     
681,613    $

324,718 
- 
324,718 

For the Years Ended February 28,
2018

2019

2017

On February 28, 2019, annual revenue expected to be recognized in the future, related to performance obligations that are not yet fully satisfied, are estimated
to be the following:

2020
2021
2022
2023
2024
Thereafter
Total

  $

  $

256,093 
204,071 
190,524 
176,394 
137,477 
388,013 
1,352,572 

NOTE 18 – DISAGGREGATION OF REVENUE

The following table presents disaggregated revenue by the method of recognition and segment:

For the Year Ended February 28, 2019

Revenues recognized over time under ASC 606:

Revenues recognized over time under ASC 606:
  $
Franchise fees

Revenues recognized at a point in time:

199,362    $

-    $

-    $

135,666    $

335,028 

  Franchising

    Manufacturing

    Retail

    U-Swirl

    Total

Factory sales
Retail sales
Royalty and marketing fees
Total

  $

  Franchising

    Manufacturing     Retail
-     
-     
5,156,930     
5,356,292    $

24,179,540     
-     
-     
24,179,540    $

    U-Swirl
-     
1,272,009     
-     
1,272,009    $

    Total
-     
2,112,245     
1,489,695     
3,737,606    $

24,179,540 
3,384,254 
6,646,625 
34,545,447 

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Table of Contents

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures and Changes in Internal Control Over Financial Reporting

Limitations on Controls and Procedures  — Because of their inherent limitations, disclosure controls and procedures and internal control over financial reporting
(collectively, “Control Systems”) may not prevent or detect all failures or misstatements of the type sought to be avoided by Control Systems. Also, projections of
any  evaluation  of  the  effectiveness  of  the  Company’s  Control  Systems  to  future  periods  are  subject  to  the  risk  that  such  controls  may  become  inadequate
because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the  policies  or  procedures  may  deteriorate.  Management,  including  the  Company’s
Chief Executive Officer (the “CEO”) and Chief Financial Officer (the “CFO”), does not expect that the Company’s Control Systems will prevent all errors or all
fraud. A Control System, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the Control
System are met. Further, the design of a Control System must reflect the fact that there are resource constraints, and the benefits of controls must be considered
relative  to  their  costs.  Because  of  the  inherent  limitations  in  all  Control  Systems,  no  evaluation  can  provide  absolute  assurance  that  all  control  issues  and
instances  of  fraud,  if  any,  within  the  Company  have  been  detected.  These  reports  by  management,  including  the  CEO  and  CFO,  on  the  effectiveness  of  the
Company’s Control Systems express only reasonable assurance of the conclusions reached.

Disclosure  Controls  and  Procedures   —  The  Company  maintains  disclosure  controls  and  procedures  (as  defined  in  Rules  13a-15(e)  and  15d-15(e)  under  the
Exchange Act), that are designed to ensure that material information relating to the Company is made known to the officers who certify the Company’s financial
reports  and  to  other  members  of  senior  management  and  the  Board  of  Directors.  These  disclosure  controls  and  procedures  are  designed  to  ensure  that
information required to be disclosed in the Company’s reports that are filed or submitted under the Exchange Act, are recorded, processed, summarized, and
reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures
designed  to  ensure  that  information  required  to  be  disclosed  by  an  issuer  in  the  reports  that  it  files  or  submits  under  the  Exchange  Act  is  accumulated  and
communicated to our management, including our principal executive and principal financial officers, or persons performing similar functions, as appropriate to
allow timely decisions regarding required disclosure.

Management, under the supervision and with the participation of the CEO and CFO, has evaluated the effectiveness, as of February 28, 2019, of the Company’s
disclosure controls and procedures. Based on that evaluation, the CEO and CFO have concluded that the Company’s disclosure controls and procedures were
effective as of February 28, 2019.

Management’s  Annual  Report  on  Internal  Control  over  Financial  Reporting  —  Management  is  responsible  for  establishing  and  maintaining  adequate  internal
control over financial reporting (as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act). The Company’s internal control over financial reporting is a
process designed under supervision of the Company’s principal executive officer and principal financial officer to provide reasonable assurance regarding the
reliability of financial reporting and preparation of the Company’s consolidated financial statements for external purposes in accordance with generally accepted
accounting principles. Management, with the participation of the CEO and CFO, has evaluated the effectiveness, as of February 28, 2018, of the Company’s
internal control over financial reporting. In making this evaluation, management used the criteria set forth by the Committee of Sponsoring Organizations of the
Treadway  Commission  in  its  publication  Internal  Control-Integrated  Framework  (2013).  Based  on  that  evaluation,  management  has  concluded  that  the
Company’s internal control over financial reporting was effective as of February 28, 2019.

Changes in Internal Control over Financial Reporting —There were no changes in the Company’s internal control over financial reporting that occurred during
the  quarter  ended  February  28,  2019  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over  financial
reporting.

ITEM 9B. OTHER INFORMATION

None.

56

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Table of Contents

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III.

The information required by this item is incorporated herein by reference from our Definitive Proxy Statement for our 2019 Annual Meeting of Stockholders, to be
filed no later than 120 days after February 28, 2019.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this item is incorporated herein by reference from our Definitive Proxy Statement for our 2019 Annual Meeting of Stockholders, to be
filed no later than 120 days after February 28, 2019.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Except  for  the  information  below,  the  information  required  by  this  item  is  incorporated  herein  by  reference  from  our  Definitive  Proxy  Statement  for  our  2019
Annual Meeting of Stockholders, to be filed no later than 120 days after February 28, 2019.

Securities Authorized for Issuance Under Equity Compensation Plans

The  following  table  provides  information  with  respect  to  the  Company’s  equity  compensation  plan,  as  of  February  28,  2019,  which  consists  solely  of  the
Company’s 2007 Equity Incentive Plan.

Number of securities to be
issued upon exercise of
outstanding options, warrants
and rights (1)
(a)

Weighted-average exercise
price of outstanding options,
warrants and rights  (1)
(b)

Number of securities
remaining available for future
issuance under equity
compensation plans
(excluding securities reflected
in column(a)) (2)
(c)

25,002

-0-
25,002

n/a

-0-
n/a

327,790

-0-
327,790

Plan category

Equity compensation plans approved
by security holders
Equity compensation plans not
approved by security holders
Total

(1) Awards outstanding under the 2007 Equity Incentive Plan as of February 28, 2019 consist of 25,002 unvested restricted stock units. The weighted-average
exercise price is calculated solely with respect to the outstanding stock options.   

(2)  Represents  shares  remaining  available  under  the  Company’s  2007  Equity  Incentive  Plan.  Shares  available  for  future  issuances  under  the  2007  Equity
Incentive Plan may be issued in the form of stock options, stock appreciation rights, restricted stock and stock units, performance shares and performance units,
and other stock- and cash-based awards.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item is incorporated herein by reference from our Definitive Proxy Statement for our 2019 Annual Meeting of Stockholders, to be
filed no later than 120 days after February 28, 2019.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

The information required by this item is incorporated herein by reference from our Definitive Proxy Statement for our 2019 Annual Meeting of Stockholders, to be
filed no later than 120 days after February 28, 2019.

57

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Table of Contents

PART IV.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

  (a)

The following documents are filed as part of this Annual Report:

1. Financial Statements

Reports of Independent Registered Public Accounting Firms
Consolidated Statements of Income
Consolidated Balance Sheets
Consolidated Statements of Changes in Stockholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

2.  Financial Statement Schedule

SCHEDULE II - Valuation and Qualifying Accounts

Page

33-34
35
36
37
38
39

Year Ended February 28, 2019
Valuation Allowance for Accounts and Notes
Receivable

Year Ended February 29, 2018
Valuation Allowance for Accounts and Notes
Receivable

Year Ended February 28, 2017
Valuation Allowance for Accounts and Notes
Receivable

Balance at
Beginning of Period

Additions Charged to
Costs & Exp.

Deductions

Balance at End of
Period

505,972

143,214

159,684

489,502

536,093

166,868

196,989

505,972

670,471

138,125

272,503

536,093

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Table of Contents

  3. Exhibits

Exhibit
Number

Description

Incorporated by Reference to

The following exhibits are filed with, or incorporated by reference, in this Annual Report.

3.1

3.2

3.3

4.1

  Amended and Restated Certificate of Incorporation of Rocky
Mountain Chocolate Factory, Inc., a Delaware corporation

  Exhibit 3.1 to the Current Report on Form 8-K filed on March 2, 2015

  Certificate of Designations of Series A Junior Participating
Preferred Stock, Par Value $0.001 Per Share, of Rocky
Mountain Chocolate Factory, Inc., a Delaware corporation

  Exhibit 3.2 to the Current Report on Form 8-K filed on March 2, 2015

  Amended and Restated Bylaws of Rocky Mountain
Chocolate Factory, Inc., a Delaware corporation

  Exhibit 3.3 to the Current Report on Form 8-K filed on March 2, 2015

  Description of Capital Stock

Filed herewith

10.1**

Form of Employment Agreement (Officers)

  Exhibit 10.1 to the Annual Report on Form 10-K for the fiscal year ended

February 28, 2007 (File No. 000-14749)

10.2

Form of Franchise Agreement for Rocky Mountain
Chocolate Factory

  Exhibit 10.1 to the Quarterly Report on Form 10-Q for the quarter ended

May 31, 2010 (File No. 000-14749)

10.3**

2007 Equity Incentive Plan (As Amended and Restated)

  Exhibit 10.1 to the Current Report on Form 8-K filed on August 9, 2013 (File

No. 000-14749)

10.4**

Form of Indemnification Agreement (Directors)

  Exhibit 10.7 to the Annual Report on Form 10-K for the fiscal year ended

February 28, 2007 (File No. 000-14749)

10.5**

Form of Indemnification Agreement (Officers)

  Exhibit 10.8 to the Annual Report on Form 10-K for the fiscal year ended

February 28, 2007 (File No. 000-14749)

10.6*

  Master License Agreement, dated August 17, 2009,

  Exhibit 10.3 to the Quarterly Report on Form 10-Q of the Registrant for the

between Kahala Franchise Corp. and Rocky Mountain
Chocolate Factory, Inc., a Colorado corporation

quarter ended August 31, 2009 (File No. 000-14749)

10.7

  Revolving Line of Credit Note, dated September 13, 2017,

  Exhibit 10.1 to the Quarterly Report on Form 10-Q for the quarter ended

between Rocky Mountain Chocolate Factory, Inc. and Wells
Fargo Bank, National Association

August 31, 2017

10.8

  Business Loan Agreement, dated August 2, 2013, between
Wells Fargo Bank and Rocky Mountain Chocolate Factory,
Inc., a Colorado corporation

  Exhibit 10.2 to the Quarterly Report on Form 10-Q for the quarter ended

August 31, 2013 (File No. 000-14749)

10.9

  Business Loan Agreement, dated December 27, 2013,

  Exhibit 99.3 to the Current Report on Form 8-K filed on January 22, 2014

between Wells Fargo Bank and Rocky Mountain Chocolate
Factory, Inc., a Colorado corporation

(File No. 000-14749)

10.10*

  Master License Agreement, dated April 27, 2012, between
RMCF Asia, Ltd. and Rocky Mountain Chocolate Factory,
Inc., a Colorado corporation

  Exhibit 10.1 to the Quarterly Report on Form 10-Q for the quarter ended

May 31, 2012 (File No. 000-14749)

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Table of Contents

Exhibit
Number

Description

10.11

10.12

10.13

10.14**

10.15**

21.1

23.1

23.2

31.1

  Voting Agreement, dated January 14, 2013, among U-Swirl,
Inc.,  Henry  Cartwright,  Ulderico  Conte,  Terry  Cartwright,
Inc.,  a  Colorado
Rocky  Mountain  Chocolate  Factory, 
corporation, and Aspen Leaf Yogurt, LLC

Incorporated by Reference to

  Exhibit 99.4 to the Current Report on Form 8-K filed January 14, 2013 (File

No. 000-14749)

Investor  Rights  Agreement,  dated  January  14,  2013,
between  U-Swirl,  Inc.  and  Rocky  Mountain  Chocolate
Factory, Inc., a Colorado corporation

  Exhibit 99.5 to the Current Report on Form 8-K filed January 14, 2013 (File

No. 000-14749)

Investor  Rights  Agreement,  dated  January  14,  2013
between U-Swirl, Inc. and Aspen Leaf Yogurt, LLC

  Second  Restated  Employment  Agreement,  dated  February
26, 2019, between Rocky Mountain Chocolate Factory, Inc.,
a Delaware corporation, and Bryan J. Merryman.

  Exhibit 99.6 to the Current Report on Form 8-K filed January 14, 2013 (File

No. 000-14749)

  Filed herewith

  Retirement  Separation  and  General  Release  Agreement,
dated  February  26,  2019,  between  Rocky  Mountain
Chocolate  Factory, 
Inc.,  a  Delaware  corporation,  and
Franklin E. Crail.

  Filed herewith

  Subsidiaries of the Registrant

  Filed herewith

  Consent of Independent Registered Public Accounting Firm   Filed herewith

  Consent of Independent Registered Public Accounting Firm   Filed herewith

  Certification  Pursuant  To  Section  302  of  the  Sarbanes-

  Filed herewith

Oxley Act of 2002

32.1

  Certification  Pursuant  To  Section  906  Of  The  Sarbanes-

  Furnished herewith

Oxley Act of 2002

101.INS

  XBRL Instance Document

  Filed herewith

101.SCH

  XBRL Taxonomy Extension Schema Document

  Filed herewith

101.CAL

  XBRL Taxonomy Extension Calculation Linkbase Document   Filed herewith

101.DEF

  XBRL Taxonomy Extension Definition Linkbase Document

  Filed herewith

101.LAB

  XBRL Taxonomy Extension Label Linkbase Document

  Filed herewith

101.PRE

  XBRL  Taxonomy  Extension  Presentation  Linkbase

  Filed herewith

Document

* Contains material that has been omitted pursuant to a request for confidential treatment and such material has been filed separately with the
SEC.

** Management contract or compensatory plan.

ITEM 16. FORM 10-K SUMMARY

None.

60

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Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.

Date: May 29, 2019   

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.  

 /s/ Bryan J. Merryman
BRYAN J. MERRYMAN 
Chief Executive Officer, Chief 
Financial Officer, Treasurer and 
Director

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and
in the capacities and on the dates indicated.

Date: May 29, 2019  

Date: May 29, 2019  

Date: May 29, 2019  

Date: May 29, 2019  

Date: May 29, 2019  

/s/ Bryan J. Merryman             
BRYAN J. MERRYMAN
Chief Executive Officer, Chief
Financial Officer, Treasurer and
Director
(Principal Executive, Financial
and Accounting Officer)

/s/ Brett P. Seabert            
Brett P. Seabert, Director

/s/ Clyde Wm. Engle             
CLYDE Wm. ENGLE, Director

/s/ Scott G. Capdevielle           
SCOTT G. CAPDEVIELLE, Director

/s/ Franklin E. Crail                   
FRANKLIN E. CRAIL, Director

61

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DESCRIPTION OF CAPITAL STOCK

Exhibit 4.1

  Rocky  Mountain  Chocolate  Factory,  Inc.  (the  “Company”)  is  incorporated  in  the  State  of  Delaware.  The  rights  of  stockholders  of  the  Company  are
generally  be  governed  by  Delaware  law  and  the  Company’s  amended  and  restated  certificate  of  incorporation  (the  “certificate  of  incorporation”),  certificate  of
designations of Series A Junior Participating Preferred Stock (the “certificate of designations”) and amended and restated bylaws (the “bylaws”). The following is
a summary of the material provisions of the certificate of incorporation, certificate of designations and bylaws. This summary is not complete and is qualified by
reference to Delaware statutory and common law and the full texts of the certificate of incorporation, certificate of designations and bylaws, copies of which are
filed with the Securities and Exchange Commission (“SEC”).

 General

  The  authorized  capital  stock  of  the  Company  consists  of  46,000,000  shares  of  common  stock,  $0.001  par  value  per  share,  and  250,000  shares  of

preferred stock, $0.001 par value per share.

Common Stock

  The  holders  of  common  stock  are  entitled  to  one  vote  per  share  on  all  matters  to  be  voted  on  by  the  common  stockholders.  The  holders  of  the
Company’s common stock are not entitled to cumulative voting in the election of directors. Therefore, holders of a majority of the shares voting for the election of
directors can elect all directors. Subject to preferences of any outstanding shares of preferred stock, the holders of common stock are entitled to receive ratably
any dividends the Board of Directors may declare out of funds legally available for the payment of dividends. If the Company is liquidated, dissolved or wound
up, the holders of common stock are entitled to share pro rata in all assets remaining after payment of, or provision for, the Company’s liabilities and liquidation
preferences of any outstanding shares of preferred stock. Holders of common stock have no pre-emptive rights or rights to convert their common stock into any
other securities. There are no redemption or sinking fund provisions applicable to the common stock.

Preferred Stock

 The Board of Directors has the authority, without further action by the stockholders, to issue up to 250,000 shares of preferred stock from time to time in
one or more series, of which 50,000 shares of preferred stock have been designated as “Series A Junior Participating Preferred Stock” as described below. The
Board of Directors also has the authority to fix the designations, voting powers, preferences, privileges, rights and limitations of any series of preferred stock,
including dividend rights, conversion rights, voting rights, terms of redemption and liquidation preferences, any or all of which may be greater than the rights of
the common stock. The Board of Directors, without stockholder approval, can issue preferred stock with voting, conversion or other rights that could adversely
affect  the  voting  power  and  other  rights  of  the  holders  of  common  stock.  The  issuance  of  preferred  stock  may  decrease  the  market  price  of  the  Company’s
common stock.

Series A Junior Participating Preferred Stock

The rights, preferences and privileges of the Series A Junior Participating Preferred Stock of the Company (the “Series A Preferred Stock”) are set forth

in the certificate of designations.

Pursuant to the rights of the Series A Preferred Stock, subject to the rights of holders of any shares of any series of preferred stock or other class of
capital stock ranking prior and superior, the holders of Series A Preferred Stock are entitled to receive, when, as and if declared by the Board of Directors out of
the assets of the Company legally available therefor, (i) quarterly dividends payable in cash on the last day of each fiscal quarter in each year, commencing on
the first dividend payment date after the first issuance of a share or fraction of a share of Series A Preferred Stock, in an amount of $0.01 per share less amount
of all cash dividends declared on the Series A Preferred Stock pursuant to the following clause (ii) since the immediately preceding dividend payment date or,
with respect to the first dividend payment date, since the first issuance of any share or fraction of a share of Series A Preferred Stock, and (ii) dividends payable
in cash on the payment date for each cash dividend declared on the common stock in an amount per share equal to 1,000 (as adjusted, the “Formula Number”)
multiplied times the cash dividends then to be paid on each share of common stock. In addition, if the Company shall pay any dividend or make any distribution
on the common stock payable in assets, securities or other forms of non-cash consideration (other than dividends or distributions solely in shares of common
stock), then, in each such case, the Company shall simultaneously pay or make on each outstanding share of Series A Preferred Stock a dividend or distribution
in like kind equal to the Formula Number then in effect multiplied times such dividend or distribution on each share of the common stock.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Holders of Series A Preferred Stock have the right to vote on all matters submitted to a vote of shareholders with each share of Series A Preferred Stock
entitled to the number of votes equal to the Formula Number multiplied by the maximum number of votes per share which any holder of common stock has with
respect to any matter. Except as otherwise provided by law, holders of Series A Preferred Stock and holders of common stock generally vote together as one
class on all matters submitted to a vote of shareholders. Holders of Series A Preferred Stock are entitled to certain voting rights with respect to directors of the
Company if the payment of six quarterly dividends are in default.

Unless otherwise provided in the rights attaching to a designated series of preferred stock, the Series A Preferred Stock rank junior to any other series of

preferred stock as to the payment of dividends and distribution of assets on liquidation, dissolution or winding up, and rank senior to the common stock.

Upon  any  liquidation,  dissolution  or  winding  up  of  the  Company,  no  distributions  shall  be  made  to  holders  of  shares  ranking  junior  to  the  Series  A
Preferred  Stock  unless,  prior  thereto,  the  holders  of  Series  A  Preferred  Stock  shall  have  received  an  amount  equal  to  accrued  and  unpaid  dividends  and
distributions, whether or not declared, to the date of such payment, plus an amount equal to the greater of (1) $1.00 per share or (2) an aggregate amount per
share  equal  to  the  Formula  Amount  multiplied  by  the  aggregate  amount  to  be  distributed  per  share  to  holders  of  common  stock  or  to  the  holders  of  shares
ranking  on  parity  with  the  Series  A  Preferred  Stock,  except  distributions  made  ratably  on  the  Series  A  Preferred  Stock  and  all  other  such  parity  shares  in
proportion to the total amount to which the holders of all such shares are entitled upon such liquidation, dissolution or winding up.

If the Company enters into any consolidation, merger, combination or other transaction in which shares of common stock are exchanged for or changed
into cash, other securities and/or any other property, then any Series A Preferred Stock issued and outstanding shall at the same time be similarly exchanged or
changed in an amount per share equal to Formula Amount multiplied by the aggregate amount of cash, securities and/or other property, as the case may be,
into which or for which each share of common stock is changed or exchanged.

The  Series  A  Preferred  Stock  is  not  redeemable,  provided  that  the  Company  may  purchase  or  otherwise  acquire  outstanding  shares  of  Series  A
Preferred Stock in the open market or by offer to any holder or holders of shares of Series A Preferred Stock. The Series A Preferred Stock shall not be subject
to or entitled to the operation of a retirement or sinking fund.

Rights Plan

On  March  1,  2015,  the  Company  and  Computershare  Trust  Company,  N.A.  (the  “Rights  Agent”),  entered  into  a  Rights  Agreement  (the  “Rights
Agreement”).  The  following  summary  of  the  principal  terms  of  the  Rights  Agreement  is  a  general  description  only.  It  does  not  purport  to  be  complete  and  is
qualified in its entirety by reference to the Rights Agreement, a copy of which has been filed with the SEC.

On March 1, 2015, the Board of Directors authorized and declared a dividend of one Right (a “Right”) for each outstanding share of common stock. The
dividend  was  paid  on  March  1,  2015  (the  “Record  Date”)  to  the  holders  of  record  of  common  stock  at  the  close  of  business  on  that  date.  In  addition,  the
Company has authorized the issuance of one Right with respect to each share of common stock that shall become outstanding between the Record Date and the
earliest  of  the  Distribution  Date,  the  Redemption  Date  and  the  Final  Expiration  Date  (as  such  terms  are  hereinafter  defined).  When  exercisable,  each  Right
entitles the registered holder to purchase from the Company one one-thousandth of a share of Series A Junior Participating Preferred Stock, par value $0.001
per  share,  of  the  Company  (the  “Series  A  Junior  Participating  Preferred  Stock”),  at  a  price  of  $30  per  one  one-thousandth  of  a  share  of  Series  A  Junior
Participating Preferred Stock (the “Purchase Price”), subject to adjustment.

-2-

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Until the earlier to occur of (i) 10 days following a public announcement that a person or group of affiliated or associated persons (an “Acquiring Person”)
has acquired beneficial ownership of 15 percent or more of the outstanding common stock and (ii) 10 business days (or such later date as may be determined by
action  of  the  Board  of  Directors  prior  to  such  time  as  any  person  or  group  of  affiliated  or  associated  persons  becomes  an  Acquiring  Person)  following  the
commencement of, or first public announcement of an intention to commence, a tender offer or exchange offer the consummation of which would result in the
beneficial ownership by a person or group of affiliated or associated persons of 15 percent or more of the outstanding common stock (the earlier of such dates
being  herein  referred  to  as  the  “Distribution  Date”),  the  Rights  will  be  evidenced,  with  respect  to  any  of  the  common  stock  certificates  outstanding  as  of  the
Record Date, by such common stock certificate with a copy of the Summary of Rights attached thereto. No person who is the beneficial owner of 15 percent or
more of the common stock on the date of the Rights Agreement shall be deemed to be an Acquiring Person unless and until such person becomes the beneficial
owner  of  any  additional  common  stock  and,  immediately  after  the  acquisition  of  such  additional  shares,  is  the  beneficial  owner  of  15  percent  or  more  of  the
common stock.

The Rights Agreement provides that, until the Distribution Date (or earlier redemption or expiration of the Rights), the Rights will be transferred with and
only with the common stock. Until the Distribution Date (or earlier redemption or expiration of the Rights), new common stock certificates issued after the Record
Date, upon transfer or new issuance of common stock, will contain a notation incorporating the Rights Agreement by reference. Until the Distribution Date (or
earlier  redemption  or  expiration  of  the  Rights),  the  surrender  for  transfer  of  any  certificates  for  common  stock  outstanding  on  or  after  the  Record  Date,  even
without such notation or a copy of the Summary of Rights being attached thereto, will also constitute the transfer of the Rights associated with the common stock
represented by such certificate. As soon as practicable following the Distribution Date, separate certificates evidencing the Rights (the “Right Certificates”) will be
mailed to holders of record of the common stock as of the close of business on the Distribution Date and such separate Right Certificates alone will evidence the
Rights.

The  Rights  are  not  exercisable  until  the  Distribution  Date.  The  Rights  will  expire  on  March  1,  2025  (the  “Final  Expiration  Date”),  unless  the  Final

Expiration Date is extended or unless the Rights are earlier redeemed or exchanged by the Company, in each case, as described below.

The Purchase Price payable, and the number of Series A Junior Participating Preferred Stock or other securities or property issuable, upon exercise of
the Rights are subject to adjustment from time to time to prevent dilution (i) in the event of a stock dividend on, or a subdivision, combination or reclassification
of,  the  Series  A  Junior  Participating  Preferred  Stock,  (ii)  upon  the  grant  to  holders  of  the  Series  A  Junior  Participating  Preferred  Stock  of  certain  rights  or
warrants to subscribe for or purchase Series A Junior Participating Preferred Stock at a price, or securities convertible into Series A Junior Participating Preferred
Stock with a conversion price, less than the then current market price of the Series A Junior Participating Preferred Stock or (iii) upon the distribution to holders
of the Series A Junior Participating Preferred Stock of evidences of indebtedness or assets (excluding regular periodic cash dividends paid out of earnings or
retained earnings or dividends payable in Series A Junior Participating Preferred Stock) or of subscription rights or warrants (other than those referred to above).

The  number  of  outstanding  Rights  and  the  number  of  one  one-thousandth  of  a  share  of  Series  A  Junior  Participating  Preferred  Stock  issuable  upon
exercise  of  each  Right  are  also  subject  to  adjustment  in  the  event  of  a  stock  split  of  the  common  stock  or  a  stock  dividend  on  the  common  stock  payable  in
shares of common stock or subdivisions, consolidations or combinations of the common stock occurring, in any such case, prior to the Distribution Date.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
Series A Junior Participating Preferred Stock purchasable upon exercise of the Rights will not be subject to redemption by the Company. Each share of
Series A Junior Participating Preferred Stock will be entitled to a minimum preferential quarterly dividend payment of $0.01 per share but will be entitled to an
aggregate  dividend  of  1,000  multiplied  times  the  dividend  declared  per  share  of  common  stock.  In  the  event  of  liquidation,  the  holder  of  the  Series  A  Junior
Participating Preferred Stock will be entitled to a minimum preferential liquidation payment of $1.00 per share but will be entitled to an aggregate payment of
1,000 multiplied times the payment made per share of common stock. Each share of Series A Junior Participating Preferred Stock will have 1,000 votes, voting
together with the common stock. Finally, in the event of any merger, consolidation or other transaction in which shares of common stock are exchanged, each
share of Series A Junior Participating Preferred Stock will be entitled to receive 1,000 multiplied times the amount received per share of common stock. These
rights are protected by customary antidilution provisions.

Because of the nature of the Series A Junior Participating Preferred Stock dividend, liquidation and voting rights, the value of the one one-hundredth
interest  in  a  share  of  Series  A  Junior  Participating  Preferred  Stock  purchasable  upon  exercise  of  each  Right  should  approximate  the  value  of  one  share  of
common stock.

In  the  event  that  any  person  or  group  of  affiliated  or  associated  persons  becomes  an  Acquiring  Person,  proper  provision  shall  be  made  so  that  each
holder of a Right, other than Rights beneficially owned by the Acquiring Person (which will thereafter be null and void and nontransferable), will thereafter have
the right to receive upon exercise that number of shares of common stock having a market value of two times the exercise price of the Right. In the event that the
Company is acquired in a merger or other business combination transaction or 50 percent or more of its consolidated assets or earning power are sold after a
person or group of affiliated or associated persons has become an Acquiring Person, proper provision will be made so that each holder of a Right will thereafter
have  the  right  to  receive,  upon  the  exercise  thereof  at  the  then  current  exercise  price  of  the  Right,  that  number  of  shares  of  common  stock  of  the  acquiring
company which at the time of such transaction will have a market value of two times the exercise price of the Right.

At any time after any person or group of affiliated or associated persons becomes an Acquiring Person and prior to the acquisition by such person or
group of 50 percent or more of the outstanding shares of common stock, the Board of Directors may exchange the Rights (other than Rights owned by such
person or group which will have become null and void and nontransferable), in whole or in part, at an exchange ratio of one share of common stock, or one one-
hundredth  of  a  share  of  Series  A  Junior  Participating  Preferred  Stock  (or  of  a  share  of  a  class  or  series  of  the  Company’s  preferred  stock  having  equivalent
rights, preferences and privileges), per Right (subject to adjustment).

With certain exceptions, no adjustment in the Purchase Price will be required until cumulative adjustments require an adjustment of at least one percent
in such Purchase Price. The Company may, but shall not be required to, issue fractions of a share of Series A Junior Participating Preferred Stock (other than
one one-hundredth of a share of Series A Junior Participating Preferred Stock or any integral multiple thereof, which may, at the election of the Company, be
evidenced  by  depositary  receipts)  and  in  lieu  thereof,  an  adjustment  in  cash  will  be  made  based  on  the  market  price  of  the  Series  A  Junior  Participating
Preferred Stock on the last trading day prior to the date of exercise.

At any time prior to the close of business on the tenth day following a public announcement that an Acquiring Person has become such an Acquiring
Person, the Board of Directors may redeem the Rights in whole, but not in part, at a price of $0.01 per Right (the “Redemption Price”). The redemption of the
Rights may be made effective at such time, on such basis and with such conditions as the Board of Directors in its sole discretion may establish. The time at
which the Rights are redeemed by the Company is herein referred to as the “Redemption Date.” Immediately upon any redemption of the Rights, the right to
exercise the Rights will terminate and the only right thereafter of the holders of Rights will be to receive the Redemption Price.

At any time prior to the Distribution Date and subject to the last sentence of this paragraph, the terms of the Rights may be amended by the Board of
Directors without the consent of the holders of the Rights, including without limitation an amendment to lower certain thresholds described above to not less than
the greater of (i) the sum of 0.001 percent and the largest percentage of the outstanding shares of common stock then known by the Company to be beneficially
owned  by  any  person  or  group  of  affiliated  or  associated  persons  and  (ii)  10  percent.  From  and  after  the  Distribution  Date  and  subject  to  applicable  law,  the
terms of the Rights may be amended by the Board of Directors of the Company without the consent of the holders of the Rights to, among other things, make
any other provisions in regard to matters under the Rights Agreement that the Company may deem necessary or desirable and that shall not adversely affect
the interests of the holders of the Rights (other than an Acquiring Person or an affiliate or associate of an Acquiring Person). The terms of the Rights may not be
amended to (i) reduce the Redemption Price (except as required by antidilution provisions) or (ii) provide for an earlier Final Expiration Date.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
Until a Right is exercised, the holder thereof, as such, will have no rights as a stockholder of the Company, including, without limitation, the right to vote

or to receive dividends.

The  Series  A  Junior  Participating  Preferred  Stock  ranks,  with  respect  to  the  payment  of  dividends  and  as  to  distributions  of  assets  upon  liquidation,
dissolution  or  winding  up  of  the  Company,  junior  to  all  other  series  of  preferred  stock  of  the  Company,  unless  the  Board  of  Directors  of  the  Company  shall
specifically  determine  otherwise  in  fixing  the  powers,  preferences  and  relative,  participating,  optional  and  other  special  rights  of  the  shares  of  any  such  other
series and the qualifications, limitations and restrictions thereof.

As  of  March  1,  2015,  there  were  6,022,031  shares  of  common  stock  issued  and  outstanding,  and  an  aggregate  of  an  additional  315,653  shares  of
common stock reserved for issuance under the Company’s equity plans. One Right was distributed to holders of common stock for each share of common stock
owned of record by them on March 1, 2015. One Right will be issued with respect to each share of common stock that shall become outstanding between the
Record Date and the earliest of the Distribution Date, the Redemption Date and the Final Expiration Date. In certain circumstances, the Company may issue
Rights with respect to shares of common stock issued following the Distribution Date and prior to the earlier of the Redemption Date and the Final Expiration
Date. The Board of Directors initially reserved for issuance upon exercise of the Rights 50,000 Series A Junior Participating Preferred Stock, which number is
subject to adjustment from time to time in accordance with the Rights Agreement.

The Rights approved by the Board of Directors are designed to protect and maximize the value of the outstanding equity interests in the Company in the
event of an unsolicited attempt by an acquirer to take over the Company in a manner or on terms not approved by the Board of Directors. Takeover attempts
frequently  include  coercive  tactics  to  deprive  the  Board  of  Directors  and  the  Company’s  stockholders  of  any  real  opportunity  to  determine  the  destiny  of  the
Company. The Rights have been declared by the Board of Directors in order to deter such tactics, including a gradual accumulation of shares in the open market
of  15%  or  greater  position  to  be  followed  by  a  merger  or  a  partial  or  two-tier  tender  offer  that  does  not  treat  all  stockholders  equally.  These  tactics  unfairly
pressure stockholders, squeeze them out of their investment without giving them any real choice and deprive them of the full value of their shares.

The Rights are not intended to prevent a takeover of the Company and will not do so. Subject to the restrictions described above, the Rights may be
redeemed by the Company at $0.01 per Right at any time prior to the Distribution Date. Accordingly, the Rights should not interfere with any merger or business
combination approved by the Board of Directors.

However, the Rights may have the effect of rendering more difficult or discouraging an acquisition of the Company deemed undesirable by the Board of
Directors. The Rights may cause substantial dilution to a person or group that attempts to acquire the Company on terms or in a manner not approved by the
Board of Directors, except pursuant to an offer conditioned upon the negation, purchase or redemption of the Rights.

Issuance of the Rights does not in any way weaken the financial strength of the Company or interfere with its business plans. The issuance of the Rights
themselves has no dilutive effect, will not affect reported earnings per share, should not be taxable to the Company or to its stockholders, and will not change
the  way  in  which  the  Company’s  shares  are  presently  traded.  The  Board  of  Directors  believes  that  the  Rights  represent  a  sound  and  reasonable  means  of
addressing the complex issues of corporate policy created by the current takeover environment.

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Board of Directors

The Board of Directors is not classified.

Preemptive Rights

Under  Delaware  law,  a  stockholder  is  not  entitled  to  pre-emptive  rights  to  subscribe  for  additional  issuances  of  common  stock  or  any  other  class  of
series of common stock or any security convertible into such stock in proportion to the shares that are owned unless there is a provision to the contrary in the
certificate of incorporation. The certificate of incorporation does not provide that stockholders are entitled to pre-emptive rights.

Anti-Takeover Effects of Certain Provisions of the Certificate of Incorporation, the Bylaws and Delaware Law

 Provisions of the certificate of incorporation, the bylaws and Delaware law could have the effect of delaying or preventing a third party from acquiring the
Company, even if the acquisition would benefit stockholders. These provisions may delay, defer or prevent a tender offer or takeover attempt of the Company
that a stockholder might consider in the stockholder’s best interest, including those attempts that might result in a premium over the market price for the shares
held by its stockholders. These provisions are intended to enhance the likelihood of continuity and stability in the composition of the Board of Directors and in the
policies formulated by the Board of Directors and to reduce the Company’s vulnerability to an unsolicited proposal for a takeover that does not contemplate the
acquisition of all of the Company’s outstanding shares, or an unsolicited proposal for the Company’s restructuring or sale of all or part of its business. See also
“—Rights Plan.”

Authorized but Unissued Shares of Common Stock and Preferred Stock

  The  Company’s  authorized  but  unissued  shares  of  common  stock  and  preferred  stock  are  available  for  the  Board  of  Directors  to  issue  without
stockholder  approval.  As  noted  above,  the  Board  of  Directors,  without  stockholder  approval,  has  the  authority  under  the  certificate  of  incorporation  to  issue
preferred stock with rights superior to the rights of the holders of common stock. As a result, preferred stock could be issued quickly, could adversely affect the
rights  of  holders  of  common  stock  and  could  be  issued  with  terms  calculated  to  delay  or  prevent  a  change  of  control  or  make  removal  of  management  more
difficult.  The  Company  may  use  the  additional  authorized  shares  of  common  or  preferred  stock  for  a  variety  of  corporate  purposes,  including  future  public
offerings to raise additional capital, corporate acquisitions and employee benefit plans. The existence of authorized but unissued shares of common stock and
preferred stock could render more difficult or discourage an attempt to obtain control of the Company by means of a proxy contest, tender offer, merger or other
transaction.

 Stockholder Action; Special Meetings of Stockholders

 The certificate of incorporation provides that any action required or permitted to be taken by stockholders at an annual meeting or special meeting of the
stockholders may only be taken at an annual or special meeting before which it is properly brought, and not by written consent without a meeting. The certificate
of incorporation also provides that special meetings of stockholders may be called only by Board of Directors or by the chairman of the Board of Directors.

Advance Notice Requirements for Stockholders Proposals and Director Nominations

 The bylaws provide that stockholders seeking to bring business before a meeting of stockholders, or to nominate candidates for election as directors at a
meeting of stockholders, must provide the Company with timely written notice of their proposal. The bylaws also specify requirements as to the form and content
of  a  stockholder’s  notice.  These  provisions  may  preclude  stockholders  from  bringing  matters  before  an  annual  meeting  of  stockholders  or  from  making
nominations for directors at an annual meeting of stockholders.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amendment to the Certificate of Incorporation and  the Bylaws

 The certificate of incorporation may generally be amended by a majority of its stockholders, except with respect to provisions regarding the Board of
Directors and stockholder meetings, which may only be amended upon approval of holders of at least 66-2/3% of the Company’s outstanding voting stock. The
bylaws  may  generally  be  amended  by  the  Board  of  Directors  or  by  stockholders  upon  approval  of  holders  of  at  least  66-2/3%  of  the  Company’s  outstanding
voting stock.

Forum Selection

 The certificate of incorporation provides that, unless the Company consents in writing to the selection of an alternative forum, the Court of Chancery of
the State of Delaware shall be the sole and exclusive forum for (i) any derivative action or proceeding brought on the Company’s behalf, (ii) any action asserting
a claim of breach of a fiduciary duty, (iii) any action asserting a claim against the Company arising pursuant to the Delaware General Corporation Law (“DGCL”),
the certificate of incorporation or the bylaws or (iv) any action asserting a claim against the Company that is governed by the internal affairs doctrine. Any person
or entity purchasing or otherwise acquiring any interest in shares of capital stock of the Company shall be deemed to have notice of and consented to this forum
selection provision. Although the Company has included a choice of forum clause in the certificate of incorporation, it is possible that a court could rule that such
clause is inapplicable or unenforceable.

Litigation Costs

The bylaws provide that, to the fullest extent permitted by law, in the event that (i) any current or prior stockholder of the Company or anyone on their
behalf (“Claiming Party”) initiates or asserts any claim or counterclaim (“Claim”) or joins, offers substantial assistance to, or has a direct financial interest in any
Claim against the Company and/or any director, officer, employee or affiliate, and (ii) the Claiming Party (or the third party that received substantial assistance
from  the  Claiming  Party  or  in  whose  Claim  the  Claiming  Party  had  a  direct  financial  interest)  does  not  obtain  a  judgment  on  the  merits  that  substantially
achieves, in substance and amount, the full remedy sought, then each Claiming Party shall be obligated jointly and severally to reimburse the Company and any
such director, officer, employee or affiliate, the greatest amount permitted by law of all fees, costs and expenses of every kind and description (including but not
limited to, all reasonable attorneys’ fees and other litigation expenses) that the parties may incur in connection with such Claim.

This  fee-shifting  bylaw  is  not  limited  to  specific  types  of  actions,  but  is  rather  potentially  applicable  to  the  fullest  extent  permitted  by  law.  There  are
several types of remedies that a Claiming Party may seek in connection with an action or proceeding against the Company , including declaratory or injunctive
relief,  or  monetary  damages.  If  a  Claiming  Party  is  not  successful  in  obtaining  a  judgment  that  achieves  in  substance,  such  as  in  the  case  of  a  Claim  for
declaratory  or  injunctive  relief,  or  amount,  such  as  in  the  case  of  a  Claim  for  monetary  damages,  the  Company’s  and  its  directors’,  officers’,  employees’  and
affiliates’ litigation expenses may be shifted to the Claiming Party.

Fee-shifting bylaws are relatively new and untested. The case law and potential legislative action on fee-shifting bylaws are evolving and there exists
considerable  uncertainty  regarding  the  validity  of,  and  potential  judicial  and  legislative  responses  to,  such  bylaws.  For  example,  it  is  unclear  whether  the
Company’s ability to invoke this fee-shifting bylaw in connection with Claims under the federal securities laws would be pre-empted by federal law. Similarly, it is
unclear how courts might apply the standard that a Claiming Party must obtain a judgment that substantially achieves, in substance and amount, the full remedy
sought. The application of this fee-shifting bylaw in connection with such Claims, if any, will depend in part on future developments of the law. There can be no
assurance that the Company will or will not invoke this fee-shifting bylaw in any particular dispute, including any Claims under federal securities laws.

If a current or prior stockholder that brings any Claim is unable to obtain the required judgment, the attorneys’ fees and other litigation expenses that
might be shifted to a Claiming Party are potentially significant. This fee-shifting bylaw, therefore, may dissuade or discourage current or prior stockholders (and
their attorneys) from initiating lawsuits or claims against the Company or its directors, officers, employees or affiliates, including Claims that that may otherwise
be in the best interests of stockholders of the Company as a whole.  In addition, it may impact the fees, contingency or otherwise, required by potential plaintiffs’
attorneys to represent the Company’s stockholders or otherwise discourage plaintiffs’ attorneys from representing the Company’s stockholders at all. As a result,
this fee-shifting bylaw may limit the ability of stockholders to affect the management and direction of the Company, particularly through litigation or the threat of
litigation.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
Delaware Anti-Takeover Statute

The Company is subject to the provisions of Section 203 of the DGCL, an anti-takeover law. Subject to exceptions, the statute prohibits a publicly-held
Delaware corporation from engaging in a “business combination” with an “interested stockholder” for a period of three years after the date of the transaction in
which the person became an interested stockholder, unless:

•

•

•

prior  to  such  date,  the  Board  of  Directors  of  the  corporation  approved  either  the  business  combination  or  the  transaction  which  resulted  in  the
stockholder becoming an interested stockholder;

upon consummation of the transaction which resulted in the stockholder becoming an interested stockholder, the interested stockholder owned at
least  85%  of  the  voting  stock  of  the  corporation  outstanding  at  the  time  the  transaction  commenced  (excluding  for  purposes  of  determining  the
number  of  shares  outstanding,  those  shares  owned  by  (1)  persons  who  are  directors  and  also  officers  and  (2)  employee  stock  plans  in  which
employee  participants  do  not  have  the  right  to  determine  confidentially  whether  shares  held  subject  to  the  plan  will  be  tendered  in  a  tender  or
exchange offer); or

on  or  after  such  date,  the  business  combination  is  approved  by  the  Board  of  Directors  and  authorized  at  an  annual  or  special  meeting  of
stockholders  and  not  by  written  consent,  by  the  affirmative  vote  of  at  least  66-2/3%  of  the  outstanding  voting  stock  which  is  not  owned  by  the
interested stockholder.

 For purposes of Section 203, a “business combination” includes a merger, asset sale or other transaction resulting in a financial benefit to the interested
stockholder, with an “interested stockholder” being defined as a person who, together with affiliates and associates, owns, or within three years prior to the date
of determination whether the person is an “interested stockholder,” did own, 15% or more of the corporation’s voting stock.

Transfer Agent

 The transfer agent for the common stock is Computershare Trust Company, N.A., 350 Indiana Street, Suite 750, Golden, Colorado 80401.

Nasdaq Global Market Listing

 The common stock is listed on the Nasdaq Global Market under the trading symbol “RMCF.”

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SECOND RESTATED EMPLOYMENT AGREEMENT

Exhibit 10.14

This Second Restated Employment Agreement (“Agreement”), dated as of February 26, 2019 is between Rocky Mountain Chocolate Factory, Inc., a Delaware
corporation (“Employer”), and Bryan J. Merryman (“Employee”).

R E C I T A L S:

A.     Employee is employed by Employer, and Employer and Employee have entered into a written agreement dated as of May 21, 1999 (the “Prior

Agreement”), to specify the terms and conditions of Employee’s employment with Employer.

B.     Employee has been promoted to the position of President and Chief Executive Officer of the Company, and Employer and Employee desire to

replace the Prior Agreement with this Agreement.

C.          Employer  considers  the  maintenance  of  a  sound  management  team  essential  to  protecting  and  enhancing  its  best  interests  and  those  of  its

stockholders, and Employee is a key executive of Employer and an integral member of its management team.

NOW, THEREFORE, in consideration of Employee’s past and future employment with Employer and other good and valuable consideration, the parties

agree as follows:

SECTION  1.     Employment.  Employer  hereby  employs  Employee,  and  Employee  hereby  accepts  employment,  upon  the  terms  and  subject  to  the

conditions hereinafter set forth.

SECTION 2.   Duties. Employee shall be employed as President and Chief Executive Officer of the Company, or such other position to which he may be
appointed by the Board of Directors. Employee agrees to devote his full time and best efforts to the performance of the duties attendant to his executive position
with Employer.

SECTION  3.     Term.  The  initial  term  of  employment  of  Employee  hereunder  shall  commence  on  the  date  of  this  Agreement  (the  “Commencement
Date”)  and  continue  until  the  first  anniversary  of  the  Commencement  Date,  unless  earlier  terminated  pursuant  to  Section  6  or  Section  10.  The  term  of
employment  of  Employee  hereunder  will  be  automatically  extended  on  a  month-to-month  basis  after  the  end  of  the  initial  term  unless  either  Employer  or
Employee shall give the other written notice of its election not to renew this Agreement at least 30 days prior to the end of the initial one-year term or at least 20
days prior to the end of any calendar month thereafter.

SECTION 4.      Compensation and Benefits. In consideration for the services of Employee hereunder, Employer shall compensate Employee as follows:

(a)       Base Salary. Until the termination of Employee’s employment hereunder, Employer shall pay Employee, semi-monthly in arrears, a base
salary at an annual rate of not less than $355,000 (as it may be increased from time to time, the “Base Salary”). The Base Salary as then in effect may not be
decreased at any time during the term of Employee’s employment hereunder and shall be reviewed annually by Employer. Any increase in the Base Salary shall
be in the sole discretion of the Compensation Committee of the Board of Directors of the Company.

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(b)       Management Incentive Bonus. Employee shall be eligible to receive from Employer such annual incentive bonuses as may be determined

by the Compensation Committee of the Board of Directors or as may be provided in incentive bonus plans adopted from time to time by Employer.

( c )       Vacation. Employee shall be entitled to 15 days of paid vacation per year at the reasonable and mutual convenience of Employer and
Employee. Unless otherwise approved by the Compensation Committee of the Board of Directors of the Company, accrued vacation not taken in any calendar
year shall not be carried forward or used in any subsequent calendar year.

( d )        Insurance Benefits. Employer shall provide accident, health, dental, disability and life insurance for Employee under the group accident,

health, dental, disability and life insurance plans maintained by Employer for its full-time, salaried employees.

SECTION  5.    Expenses.  The  parties  anticipate  that  in  connection  with  the  services  to  be  performed  by  Employee  pursuant  to  the  terms  of  this
Agreement,  Employee  will  be  required  to  make  payments  for  travel,  entertainment  of  business  associates  and  similar  expenses.  Employer  shall  reimburse
Employee for all reasonable expenses of types authorized by Employer and incurred by Employee in the performance of his duties hereunder. Employee shall
comply with such budget limitations and approval and reporting requirements with respect to expenses as Employer may establish from time to time.

SECTION 6.      Termination.

( a )         General.  Employee’s  employment  hereunder  shall  commence  on  the  Commencement  Date  and  continue  until  the  end  of  the  term

specified in Section 3, except that the employment of Employee hereunder shall terminate prior to such time in accordance with the following:

event of Employee’s Disability, upon 30 days’ notice to Employee.

(i)     Death or Disability . Upon the death of Employee during the term of his employment hereunder or, at the option of Employer, in the

(ii)     For Cause. For “Cause” immediately upon written notice by Employer to Employee. A termination shall be for Cause if

(1)     Employee commits a criminal act involving moral turpitude;

willful misconduct resulting in a material loss or detriment to Employer; or

(2)     Employee commits a material breach of any of the covenants, terms and provisions hereof or an act of gross negligence or

duties as an officer of Employer, and such failure is not cured within 20 days after he receives notice of such failure from Employer.

(3)     Employee fails on a continuing basis, in the judgment of the Board of Directors of the Company, adequately to perform his

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(iii)     Without Cause. Without Cause upon notice by Employer to Employee. Without limiting the foregoing, for purposes of Section 6(b)
(ii)  Employee’s  employment  hereunder  shall  be  deemed  to  have  been  terminated  by  Employer  without  Cause  pursuant  to  this  Section  6(a)(iii)  (a)  upon  the
expiration of the term of Employee’s employment specified in Section 3, if Employer has given the notice of nonrenewal contemplated by the last sentence of
Section 3, or (b) if Employee’s employment is Constructively Terminated by Employer.

(b)         Severance Pay and Bonuses .

( i )     Termination  Upon  Death  or  Disability .  Employee  shall  not  be  entitled  to  any  severance  pay  or  other  compensation  upon
termination of his employment hereunder pursuant to Section 6(a)(i) except for the following (which shall be paid promptly after termination, except as specified
in subsection (4) below):

(1)     his Base Salary accrued but unpaid as of the date of termination;

termination;

(2)          unpaid  expense  reimbursements  under  Section  5  for  expenses  incurred  in  accordance  with  the  terms  hereof  prior  to

and procedures then in effect; and

(3)     compensation for accrued, unused vacation as of the date of termination, determined in accordance with Employer’s policies

(4)     any bonus to which Employee would have been entitled for the Bonus Period if he were still employed hereunder on the last
day of the Bonus Period. Any such bonus shall be paid to Employee (or to his estate, as the case may be) at the same time bonuses are paid in respect of the
Bonus Period to other employees of Employer entitled to receive bonuses for the Bonus Period. In the event the determination of Employee’s bonus in respect of
the  Bonus  Period  involves  any  subjective  assessment,  such  assessment  shall  be  made  in  a  manner  most  favorable  to  Employee.  The  term  “Bonus  Period”
means the full fiscal year or other applicable bonus period during which Employee’s employment hereunder was terminated (or during which Employee became
Disabled, in the event of a termination for Disability).

( i i )    Termination  Without  Cause,  Separation  Payment s.  In  the  event  Employee’s  employment  hereunder  is  terminated  pursuant  to
Section 6(a)(iii), Employer shall pay Employee Separation Payments as Employee’s sole remedy in connection with such termination. “Separation Payments” are
payments made at the monthly rate of Employee’s Base Salary in effect immediately preceding the date of termination. Separation Payments shall be made for
12  months  after  the  date  of  termination  (the  “Separation  Payment  Period”)  and  shall  be  paid  by  Employer  in  equal  monthly  payments  in  arrears.  Subject  to
Section  11(p),  Separation  Payments  shall  be  reduced  by  the  amount  of  any  personal  services  income  earned  by  Employee  from  other  sources  during  the
Separation Payment Period. Separation Payments shall be made for the number of months specified above without regard to the number of months remaining in
the term of this Agreement. Notwithstanding the foregoing, Employer’s obligation to make, and Employee’s right to receive, Separation Payments shall terminate
immediately upon any violation by Employee of any covenant contained in Section 8 or 9 hereof. Employer shall also promptly pay Employee the following:

(1)     his Base Salary accrued but unpaid as of the date of termination;

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termination; and

and procedures then in effect.

(2)          unpaid  expense  reimbursements  under  Section  5  for  expenses  incurred  in  accordance  with  the  terms  hereof  prior  to

(3)     compensation for accrued, unused vacation as of the date of termination, determined in accordance with Employer’s policies

This Section 6(b)(ii) is subject to the provisions of Section 10(j) dealing with the coordination of payments in the event of a Change In Control.

(iii)    Termination For Cause, Voluntary Termination . Employee shall not be entitled to Separation Payments or any other severance pay
or other compensation upon termination of his employment hereunder pursuant to Section 6(a)(ii), or upon Employee’s voluntary termination of his employment
hereunder, except for the following (which shall be paid promptly after termination):

(1)     his Base Salary accrued but unpaid as of the date of termination;

(2)          unpaid  expense  reimbursements  under  Section  5  for  expenses  incurred  in  accordance  with  the  terms  hereof  prior  to

termination; and

and procedures then in effect.

(3)     compensation for accrued, unused vacation as of the date of termination, determined in accordance with Employer’s policies

( c )         Acceleration  of  Restricted  Stock  Units .  In  the  event  Employee’s  employment  hereunder  is  terminated  pursuant  to  Section  6(a)(iii),
subject to Section 11(p), all Restricted Stock Units granted to Employee under the Equity Incentive Plan and outstanding at the time of such termination shall be
fully  vested  and  shall  thereafter  be  settled  in  accordance  with  the  terms  thereof  and  the  applicable  provisions  of  the  Equity  Incentive  Plan.  The  Board  of
Directors or the Compensation Committee of the Board of Directors of the Company shall take such action as shall be necessary to authorize and provide for the
foregoing.

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SECTION 7.     Inventions; Assignment.

(a)         Inventions Defined. All rights to discoveries, inventions, improvements, designs, work product and innovations (including without limitation
all  data  and  records  pertaining  thereto)  that  relate  to  the  business  of  Employer,  whether  or  not  specifically  within  Employee’s  duties  or  responsibilities  and
whether  or  not  patentable,  copyrightable  or  reduced  to  writing,  that  Employee  may  discover,  invent,  create  or  originate  during  the  term  of  his  employment
hereunder  or  otherwise,  and  for  a  period  of  six  months  thereafter,  either  alone  or  with  others  and  whether  or  not  during  working  hours  or  by  the  use  of  the
facilities of Employer (“Inventions”), shall be the exclusive property of Employer. Employee shall promptly disclose all Inventions to Employer, shall execute at
the request of Employer any assignments or other documents Employer may deem necessary to protect or perfect its rights therein, and shall assist Employer,
at Employer’s expense, in obtaining, defending and enforcing Employer’s rights therein. Employee hereby appoints Employer as his attorney-in-fact to execute
on his behalf any assignments or other documents deemed necessary by Employer to protect or perfect its rights to any Inventions.

(b)         Covenant to Assign and Cooperate . Without limiting the generality of the foregoing, Employee shall assign and transfer, and does hereby
assign  and  transfer,  to  Employer  the  world-wide  right,  title  and  interest  of  Employee  in  the  Inventions.  Employee  agrees  that  Employer  may  file  copyright
registrations and apply for and receive patents (including without limitation Letters Patent in the United States) for the Inventions in Employer’s name in such
countries as may be determined solely by Employer. Employee shall communicate to Employer all facts known to Employee relating to the Inventions and shall
cooperate with Employer’s reasonable requests in connection with vesting title to the Inventions and related copyrights and patents exclusively in Employer and
in connection with obtaining, maintaining, protecting and enforcing Employer’s exclusive copyrights and patent rights in the Inventions.

( c )         Successors and Assigns .  Employee’s  obligations  under  this  Section  7  shall  inure  to  the  benefit  of  Employer  and  its  successors  and
assigns and shall survive the expiration of the term of this Agreement for such time as may be necessary to protect the proprietary rights of Employer in the
Inventions.

( d )         Consideration  and  Expenses .  Employee  shall  perform  his  obligations  under  this  Section  7  at  Employer’s  expense,  but  without  any

additional or special compensation therefor.

SECTION 8.     Confidential Information.

(a)       Acknowledgment of Proprietary Interest. Employee acknowledges that all Confidential Information is a valuable, special and unique asset
of  Employer’s  business,  access  to  and  knowledge  of  which  are  essential  to  the  performance  of  Employee’s  duties  hereunder.  Employee  acknowledges  the
proprietary interest of Employer in all Confidential Information. Employee agrees that all Confidential Information learned by Employee during his employment
with  Employer  or  otherwise,  whether  developed  by  Employee  alone  or  in  conjunction  with  others  or  otherwise,  is  and  shall  remain  the  exclusive  property  of
Employer.  Employee  further  acknowledges  and  agrees  that  his  disclosure  of  any  Confidential  Information  will  result  in  irreparable  injury  and  damage  to
Employer.

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(b)       Confidential Information Defined. “Confidential Information” means all confidential and proprietary information of Employer, written, oral or
computerized, as it may exist from time to time, including without limitation(i) information derived from reports, investigations, experiments, research and work in
progress, (ii) methods of operation, (iii) market data,(iv) proprietary computer programs and codes, (v) drawings, designs, plans and proposals, (vi) marketing and
sales programs, (vii) franchisee and supplier lists and any other information about Employer’s relationships with others, (viii) historical financial information and
financial projections, (ix) pricing, product rotation and similar formulae and policies, (x) all other concepts, ideas, materials and information prepared or performed
for or by Employer and (xi) all information related to the business, products, purchases or sales of Employer or any of its franchisees, suppliers and customers,
other than information that is made publicly available by Employer.

(c)         Covenant Not To Divulge Confidential Information . Employer is entitled to prevent the disclosure of Confidential Information. As a portion
of the consideration for the employment of Employee and for the compensation being paid to Employee by Employer, Employee agrees at all times during the
term of his employment hereunder and thereafter to hold in strict confidence and not to disclose or allow to be disclosed to any person, firm or corporation, other
than to persons engaged by Employer to further the business of Employer, and not to use except in the pursuit of the business of Employer, the Confidential
Information, without the prior written consent of Employer. This Section 8 shall survive and continue in full force and effect in accordance with its terms after, and
will not be deemed to be terminated by, any termination of this Agreement or of Employee’s employment with Employer for any reason.

( d )        Return  of  Materials  at  Termination .  In  the  event  of  any  termination  or  cessation  of  his  employment  with  Employer  for  any  reason,
Employee shall promptly deliver to Employer all property of Employer, including without limitation all documents, data and other information containing, derived
from or otherwise pertaining to Confidential Information. Employee shall not take or retain any property of Employer, including without limitation any documents,
data  or  other  information,  or  any  reproduction  or  excerpt  thereof,  containing,  derived  from  or  pertaining  to  any  Confidential  Information.  The  obligation  of
confidentiality set forth in this Section 8 shall continue notwithstanding Employee’s delivery of such documents, data and information to Employer.

SECTION 9.     Noncompetition.

(a)        Covenant Not To Compete . Employee acknowledges that during the term of his employment Employer has agreed to provide to him, and
he  shall  receive  from  Employer,  special  training  and  knowledge,  including  without  limitation  the  Confidential  Information.  Employee  acknowledges  that  the
Confidential Information is valuable to Employer and, therefore, its protection and maintenance constitutes a legitimate interest to be protected by Employer by
the enforcement of the covenant not to compete contained in this Section 9. Employee also acknowledges that such covenant not to compete is ancillary to other
enforceable agreements of the parties, including without limitation the agreements regarding Confidential Information in Section 8 and the agreements regarding
the payment of Separation Payments and other severance pay and of the Termination Payment in Section 10, respectively. Therefore, during the term of this
Agreement  and  for  a  period  of  two  years  (unless  extended  pursuant  to  the  terms  of  this  Section  9)  after  termination  of  Employee’s  employment  hereunder
(including, without limitation, a Triggering Termination as defined in Section 10), Employee shall not directly or indirectly

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(i)    engage, alone or as a shareholder, partner, member, manager, director, officer, employee of or consultant to any other business
organization  that  engages  or  is  planning  to  engage,  anywhere  in  the  United  States  or  Canada  or  in  any  other  geographic  area  in  or  with  respect  to  which
Employee has any duties or responsibilities during the term of his employment with Employer, in any business activities that relate to the manufacture or retail
sale of chocolate candy, including but not limited to the sale through franchisees (the “Designated Industry”); or

any such relationship with any competitor of Employer.

(ii)   solicit or encourage any director, officer, employee of or consultant to Employer to end his relationship with Employer or commence

Notwithstanding  the  foregoing,  (1)  Employee’s  noncompetition  obligations  hereunder  shall  not  preclude  Employee  from  owning  less  than  five  percent  of  the
voting  power  or  economic  interest  in  any  publicly  traded  corporation  conducting  business  activities  in  the  Designated  Industry  and  (2)  an  entity  shall  not  be
deemed  to  be  engaged  in  the  Designated  Industry  unless  its  revenue  from  the  manufacture  and/or  retail  sale  of  chocolate  candy  (including  sales  through
franchisees)  represents  25%  or  more  of  its  total  revenue  for  its  full  fiscal  quarter  immediately  preceding  the  date  of  termination  of  Employee’s  employment
hereunder (or the date of his association with such entity, if earlier) or any of the eight immediately subsequent fiscal quarters of such entity.

( b )        Extension of Duration; Survival. If Employee violates any covenant contained in this Section 9, Employer shall not, as a result of such
violation or the time involved in obtaining legal or equitable relief therefor, be deprived of the benefit of the full period of any such covenant. Accordingly, the
covenants of Employee contained in this Section 9 shall be deemed to have the duration specified in Section 9(a), which period shall be extended by a number
of days equal to the sum of (i) the total number of days Employee is in violation of any of the covenants contained in this Section 9 prior to the commencement
of  any  litigation  relating  thereto  and  (ii)  the  total  number  of  days  the  parties  are  involved  in  such  litigation,  through  the  date  of  entry  by  a  court  of  competent
jurisdiction  of  a  final  judgment  enforcing  the  covenants  of  Employee  in  this  Section  9.  This  Section  9  shall  survive  and  continue  in  full  force  and  effect  in
accordance with its terms after, and will not be deemed to be terminated by, any termination of this Agreement or of Employee’s employment with Employer for
any reason.

( c )       Severability. If at any time the provisions of this Section 9 are determined to be invalid or unenforceable by reason of being vague or
unreasonable as to area, duration or scope of activity, this Section 9 shall be considered divisible and shall be immediately amended to only such area, duration
and  scope  of  activity  as  shall  be  determined  to  be  reasonable  and  enforceable  by  the  court  or  other  body  having  jurisdiction  over  the  matter,  and  Employee
agrees that this Section 9 as so amended shall be valid and binding as though any invalid or unenforceable provision had not been included herein.

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SECTION 10.   Termination of Employment in Connection With a Change In Control .

( a )        Applicability. Employer recognizes that the possibility of a Change In Control of Employer may result in the departure or distraction of
management to the detriment of Employer and its stockholders, and Employer has determined that appropriate steps should be taken to reinforce and encourage
the  continued  attention  and  dedication  of  key  members  of  Employer’s  management  team,  including  Employee,  to  their  assigned  duties.  Accordingly,  the
provisions of this Section 10 shall apply in lieu of all conflicting provisions in this Agreement in the event Employee’s employment with Employer is terminated in
a Triggering Termination. Each of the following events constitutes a “Triggering Termination” when Employee’s employment with Employer is:

Employee’s initial or any renewal term of employment specified in Section 3, within the 12-month period following a Change In Control;

(i)        terminated  by  Employer  or  Employee  for  any  reason  other  than  death,  or  for  no  reason,  or  terminated  upon  the  expiration  of

Employee’s initial or any renewal term of employment specified in Section 3, during an Applicable Period;

(ii)    terminated by Employer for any reason other than the commission of a felony by Employee, or terminated upon the expiration of

(iii)    Constructively Terminated by Employer during an Applicable Period; or

(iv)    terminated in an Agreement Termination pursuant to this Section 10(a)(iv).

(1)     An “Agreement Termination” shall occur when Employee’s employment hereunder is terminated by Employee in anticipation
of a Change In Control to the extent that his continued employment with Employer is not pursuant to the terms of this Agreement (other than as provided herein
with  respect  to  an  Agreement  Termination)  and  thereafter  is  only  on  an  at-will  basis.  Employee’s  determination  to  effect  an  Agreement  Termination  must  be
based on a good faith judgment of Employee and any two or more Concurring Persons, in light of the circumstances as then known or understood by them, that
a Change In Control is going to occur within five business days, but it is not required as a condition to such good faith judgment that:

for Employee’s requirement to obtain the concurrence or approval of Concurring Persons);

(I)     Employee or any Concurring Person conduct any investigation or consult with any other person or group (except only

(II)    no condition remains to be satisfied before the Change In Control can occur; or

(III)   the Board of Directors of Employer has taken any action to approve or facilitate the Change In Control.

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is not made regarding the propriety of Employee’s effecting an Agreement Termination.

(2)     The concurrence or approval of the Concurring Persons is limited to the occurrence and timing of the Change In Control and

(3)     In consideration of the right to effect an Agreement Termination and receive the Termination Payment, Employee agrees
that,  upon  (and  notwithstanding)  his  exercise  of  such  right,  he  shall  continue,  without  interruption  until  such  Change  In  Control  occurs  (unless  his  at-will
employment with Employer is sooner terminated or Constructively Terminated by Employer, as described in Sections 10(a)(ii) and (iii), or Employee dies or his
employment with Employer is terminated due to Disability), to devote his full time and best efforts as an at-will employee of Employer to the performance of the
same  duties  that  he  performed  for  Employer,  holding  the  same  office  or  position  with  Employer  as  he  held  before  the  Agreement  Termination.  Employee’s
obligation set forth in the preceding sentence is referred to herein as the “Continued Performance Obligation.”

(4)     Employee shall have no obligation to comply with Section 8(d) until he has no further Continued Performance Obligation. If
the  anticipated  Change  In  Control  does  not  occur  within  ten  business  days  following  the  exercise  of  his  right  to  effect  an  Agreement  Termination,  then  such
Agreement  Termination  shall  be  void  and  ineffective,  and  Employee’s  employment  under  all  the  terms  of  this  Agreement  (including  without  limitation  his
compensation and benefits, duties, position and rights regarding any other actual or expected Change In Control) shall be deemed to have continued without
interruption.

after receipt by Employee of written notice from Employer of such failure, then

(5)    If Employee fails to satisfy his Continued Performance Obligation, and such failure continues for more than one business day

terminated his employment hereunder before a Change In Control; and

(I)        such  Agreement  Termination  shall  be  void  and  ineffective,  and  Employee  shall  be  deemed  to  have  voluntarily

(II)    Employee shall not be eligible to receive the Termination Payment or a Gross Up Payment.

(b)         Termination Payment.

(i)     Amount.

“Termination Payment) in an amount equal to 2.99 times the sum of the following items:

(1)     Upon the occurrence of a Triggering Termination, Employee shall become entitled to receive a termination payment (the

at any time during Employee’s employment with Employer; and

(I)     Employee’s annualized base compensation determined by using the highest annual base compensation rate in effect

(II)    two times the Target Bonus that would be payable to Employee by Employer for the bonus period in which the Change
In Control occurred; provided that the amount determined under this Section 10(b)(i)(l)(II) shall not be less than 25% of the amount determined under Section
10(b)(i)(l)(I);

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(2) following the date of the Triggering Termination:

(2)     In addition to the Termination Payment, Employer shall promptly pay the following amounts described in this Section 10(b)(i)

(I)     Employee’s Base Salary accrued but unpaid as of the date of the Triggering Termination;

date of the Triggering Termination;

(II)    reimbursement under Section 5 for unpaid expenses incurred in the performance of his duties hereunder prior to the

(III)   any other benefit accrued but unpaid as of the date of the Triggering Termination; and

(IV)    a  lump  sum  cash  payment  in  the  amount  of  $18,000,  which  represents  the  estimated  cost  to  Employee  of  obtaining
accident, health, dental, disability and life insurance coverage for the 18-month period following the expiration of his continuation (COBRA) rights; provided that
this  Section  10(b)(i)(2)(IV)  shall  be  applied  without  regard  to,  and  the  amount  payable  under  this  Section  10(b)(i)(2)(IV)  is  in  addition  to,  any  continuation
(COBRA) rights or conversion rights under any plan provided by Employer, which rights are not affected by any provision hereof.

( i i )    Time  for  Payment;  Interest.  Except  as  otherwise  provided  in  Section  10(j)  and  subject  to  Section  11(p),  Employer  shall  pay  the
Termination Payment to Employee for 12 months after the date of termination in equal monthly payments in arrears. Employer’s obligation to pay to Employee
any amounts under this Section 10, including without limitation the Termination Payment and any Gross Up Payment due under Section 10(d), shall bear interest
at the rate of 18% per annum or, if different, the maximum rate allowed by law until paid by Employer, and all accrued and unpaid interest shall bear interest at
the same rate, all of which interest shall be compounded daily.

transfer or otherwise effect payment on behalf of Employer to satisfy Employer’s obligations to pay all amounts due to Employee under this Section 10.

( i i i )    Payment  Authority.  Any  officer  of  Employer  (other  than  Employee)  is  authorized  to  issue  and  execute  a  check,  initiate  a  wire

( i v )    Termination.  Employer’s  obligation  to  pay  the  Termination  Payment  shall  not  be  affected  by  the  manner  in  which  Employee’s
employment hereunder is terminated. Without limiting the generality of the foregoing, Employer shall be obligated to pay the Termination Payment and any Gross
Up  Payment  regardless  of  whether  Employee’s  termination  of  employment  is  voluntary,  involuntary,  for  cause,  without  cause,  in  violation  of  any  employment
agreement or other agreement in effect at the time of the Change In Control (except as provided in Section 10(a)(iv)(5)(I) with respect to Employee’s failure to
satisfy his Continued Performance Obligation in the event of an Agreement Termination) or due to Employee’s retirement or Disability. Employee’s notice of his
termination of employment hereunder in connection with a Change In Control may be made by any means and to any officer of Employer (other than Employee).

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( c )       Change In Control. A “Change In Control” means a change in control of Employer after the date of this Agreement in any one of the
following circumstances: (i) there shall have occurred an event that would be required to be reported in response to Item 6(e) of Schedule 14A of Regulation 14A
(or in response to any similar item on any similar schedule or form) promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”),
whether or not Employer is then subject to such reporting requirement; (ii) any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange Act)
(an  “Acquiring  Person”)  shall  have  become  the  “beneficial  owner”  (as  defined  in  Rule  13d-3  under  the  Exchange  Act),  directly  or  indirectly,  of  securities  of
Employer representing 20% or more of the combined voting power of Employer’s then outstanding voting securities (a “Share Acquisition”); (iii) Employer is a
party to a merger, consolidation, sale of assets or other reorganization, or a proxy contest, as a consequence of which members of the Board of Directors in
office  immediately  prior  to  such  transaction  or  event  constitute  less  than  a  majority  of  the  Board  of  Directors  thereafter;  or  (iv)  during  any  period  of  two
consecutive years, individuals who at the beginning of such period constituted the Board of Directors (including for this purpose any new director whose election
or nomination for election by Employer’s stockholders was approved by a vote of at least two-thirds of the directors then still in office who were directors at the
beginning of such period) cease for any reason to constitute at least a majority of the Board of Directors; provided, however, that an event described in clause (i)
or  (ii)  shall  not  be  deemed  a  Change  In  Control  if  such  event  is  approved,  prior  to  its  occurrence  or  within  60  days  thereafter  by  at  least  two-thirds  of  the
members of the Board of Directors in office immediately prior to such occurrence. In addition to the foregoing, a Change In Control shall be deemed to have
occurred if, after the occurrence of a Share Acquisition that has been approved by a two-thirds vote of the Board as contemplated in the proviso to the preceding
sentence, the Acquiring Person shall have become the beneficial owner, directly or indirectly, of securities of Employer representing an additional 5% or more of
the combined voting power of Employer’s then outstanding voting securities (a “Subsequent Share Acquisition”) without the approval prior thereto or within 60
days thereafter of at least two-thirds of the members of the Board of Directors who were in office immediately prior to such Subsequent Share Acquisition and
were  not  appointed,  nominated  or  recommended  by,  and  do  not  otherwise  represent  the  interests  of,  the  Acquiring  Person  on  the  Board.  Each  subsequent
acquisition by an Acquiring Person of securities of Employer representing an additional 5% or more of the combined voting power of Employer’s then outstanding
voting securities shall also constitute a Subsequent Share Acquisition (and a Change In Control unless approved as contemplated by the preceding sentence) if
the  approvals  contemplated  by  this  paragraph  were  given  with  respect  to  the  initial  Share  Acquisition  and  all  prior  Subsequent  Share  Acquisitions  by  such
Acquiring Person. The Board approvals contemplated by the two preceding sentences and by the proviso to the first sentence of this paragraph may contain
such conditions as the members of the Board granting such approval may deem advisable and appropriate, the subsequent failure or violation of which shall
result in the rescission of such approval and cause a Change In Control to be deemed to have occurred as of the date of the Share Acquisition or Subsequent
Share Acquisition, as the case may be. Notwithstanding the foregoing, a Change In Control shall not be deemed to have occurred for purposes of clause (ii) of
the first sentence of this paragraph with respect to any Acquiring Person meeting the requirements of clauses (i) and (ii) of Rule 13d-l(b)(1) promulgated under
the Exchange Act.

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(d)         Gross Up Payment.

( i )    Excess  Parachute  Payment.  If  Employee  incurs  the  tax  (the  “Excise  Tax”)  imposed  by  Section  4999  of  the  Code  on  “excess
parachute payments” within the meaning of Section 280G(b)(1) of the Code as the result of any payments or distributions by Employer to or for the benefit of
Employee  (whether  paid  or  payable  or  distributed  or  distributable  pursuant  to  the  terms  of  this  Agreement  or  otherwise)  or  as  a  result  of  the  acceleration  of
vesting of Options, Restricted Stock Units or other rights (collectively, the “Payments”), Employer shall pay to Employee an amount (the “Gross Up Payment”)
such that the net amount retained by Employee, after deduction of (1) any Excise Tax owed upon any Payments (other than payments provided by this Section
10(d)(i)) and (2) any federal, state and local income and employment taxes owed (together with penalties and interest) and Excise Tax owed, upon the payments
provided by this Section 10(d)(i), shall be equal to the amount of the Payments (other than payments provided by this Section 10(d)(i)).

(ii)     Applicable Rates. For purposes of determining the Gross Up Payment amount, Employee shall be deemed:

(1)    to pay federal income taxes at the highest marginal rate of federal income taxation applicable to individual taxpayers in the
calendar year in which the Change In Control occurs (which rate shall be adjusted as necessary to take into account the effect of any reduction in deductions,
exemptions or credits otherwise available to Employee had the Gross Up Payment not been received);

(2)     to pay additional employment taxes as a result of the receipt of the Gross Up Payment in an amount equal to the highest
marginal rate of employment taxes applicable to wages; provided that if any employment tax is applied only up to a specified maximum amount of wages, such
limit shall be taken into account for purposes of such calculation; and

on the date of the Change In Control, net of the maximum reduction in federal income taxes that could be obtained from deduction of such state and local taxes.

(3)     to pay state and local income taxes at the highest marginal rates of taxation in the state and locality of Employee’s residence

(iii)    Determination of Gross Up Payment Amount. The determination of the Gross Up Payment amount shall be made, at Employer’s
expense,  by  Grant  Thornton  LLP  or  another  nationally  recognized  public  accounting  firm  selected  by  Employer  and  reasonably  acceptable  to  Employee  (in
either  case,  the  “Accountants”).  If  the  Excise  Tax  amount  payable  by  Employee,  based  upon  a  “Determination,”  is  different  from  the  Excise  Tax  amount
computed by the Accountants for purposes of determining the Gross Up Payment amount, then appropriate adjustments to the Gross Up Payment amount shall
be made in the manner provided in Section 10(d)(iv). For purposes of the calculations and determinations under this Section 10(d)(iii), the Accountants may rely
on reasonable, good faith interpretations concerning the application of Sections 280G and 4999 of the Code. For purposes of determining the Gross Up Payment
amount prior to any Determination of the Excise Tax amount, the following assumptions shall be utilized:

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Section 10(b)(i)(2)(IV), and the Gross Up Payment, shall be treated as Parachute Payments;

(1)        that  portion  of  the  Termination  Payment  that  is  attributable  to  the  items  described  in  Sections  10(b)(i)(1)(I)  and  (II)  and

Parachute Payment;

(2)          no  portion  of  any  payment  made  pursuant  to  Sections  10(b)(i)(2)(I),  (II)  or  (III)  or  Section  11(c)  shall  be  treated  as  a

(3)     the amount payable to Employee pursuant to Section 10(k) shall be

(I)     deemed to be equal to 15% of the amount determined under Section 10(b)(i)(1)(I);

(II)    deemed to have been paid immediately following the Change In Control;

as a result of the receipt of the payment described in Section 10(k); and

(III)   deemed to include the additional amount payable under Section 10(k), if any, for additional taxes payable by Employee

(IV)   treated 100% as a Parachute Payment;

(4)          it  shall  be  assumed  that  all  of  the  payments  that  could  potentially  be  made  to  Employee  pursuant  to  the  Consulting
Agreement  shall  be  made,  and  all  of  such  payments  shall  be  treated  as  Parachute  Payments;  provided  that  nothing  in  this  Section  10(d)(iii)(4)  shall  limit  or
reduce the payment of any amount similar to the Gross Up Payment under the Consulting Agreement; and

manner consistent with Treasury Regulation Section 1.280G-1, Q/A-24, as applicable.

(5)   acceleration of vesting, if any, of any Options, Restricted Stock Units, or other equity-based awards shall be determined in a

(iv)    Time For Payment. Subject to Section 11(p), Employer shall pay the estimated Gross Up Payment amount in cash to Employee on
or within 10 business days of the date that the related Excise Tax is required to be remitted to the relevant taxing authorities. Employee and Employer agree to
reasonably cooperate in the determination of the actual Gross Up Payment amount. Further, Employee and Employer agree to make such adjustments to the
estimated Gross Up Payment amount as may be necessary to equal the actual Gross Up Payment amount based upon a Determination, which in the case of
Employee shall refer to refunds of prior overpayments and in the case of Employer shall refer to makeup of prior underpayments.

( e )         Term. Notwithstanding the provisions of Section 3, if a Change In Control occurs prior to the date on which Employee’s employment
hereunder is terminated pursuant to Section 3, Sections 10, 11 and 12 shall continue in effect until the date of termination pursuant to Section 3 or the date that
is 12 months after the date of the Change In Control, whichever is later.

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( f )         Consulting Agreement. To preserve a sound and vital management team for the Company during the period immediately following a
Change  In  Control,  Employee  agrees  that,  in  the  event  of  a  Triggering  Termination,  Employee  shall  enter  into  a  Consulting  Agreement  (the  “Consulting
Agreement”)  in  the  form  attached  hereto  as Exhibit A  if  requested  by  the  Board  of  Directors  of  the  Company  within  30  days  after  the  Change  In  Control.  If
Employee breaches his obligation under the preceding sentence by declining to enter into a Consulting Agreement, as liquidated damages for such breach and
not  as  a  penalty,  Employee  shall  pay  to  Employer  the  amount  that  Employee  otherwise  would  have  received  as  compensation  from  Employer  under  the
Consulting Agreement assuming Employee fully performed his obligations thereunder.

(g)        No Duty to Mitigate Damages . Employee’s rights and privileges under this Section 10 shall be considered severance pay in consideration
of his past service and his continued service to Employer from the Commencement Date, and his entitlement thereto shall neither be governed by any duty to
mitigate his damages by seeking further employment nor offset by any compensation that he may receive from future employment.

( h )        No  Right  To  Continued  Employment.  This  Section  10  shall  not  give  Employee  any  right  of  continued  employment  or  any  right  to

compensation or benefits from Employer except the rights specifically stated herein.

( i )       Exercise of Stock Options. Employee may hold options (“Options”) issued under the Equity Incentive Plan. Employer shall take no action
to facilitate a transaction involving a Change In Control unless it has taken such action as may be necessary to ensure that Employee has the opportunity to
exercise all Options he may then hold, at a time and in a manner that shall give Employee the opportunity to sell or exchange the securities of Employer acquired
upon  exercise  of  his  Options,  if  any  (the  “Acquired  Securities”),  at  the  earliest  time  and  in  the  most  advantageous  manner  any  holder  of  the  same  class  of
securities  as  the  Acquired  Securities  is  able  to  sell  or  exchange  such  securities  in  connection  with  such  Change  In  Control.  Employer  acknowledges  that  its
covenants  in  the  preceding  sentence  (the  “Covenants”)  are  reasonable  and  necessary  in  order  to  protect  the  legitimate  interests  of  Employer  in  maintaining
Employee as one of its employees and that any violation of the Covenants by Employer would result in irreparable injuries to Employee, and Employer therefore
acknowledges that in the event of any violation of the Covenants by Employer or its directors, officers or employees, or any of their respective agents, Employee
shall  be  entitled  to  obtain  from  any  court  of  competent  jurisdiction  temporary,  preliminary  and  permanent  injunctive  relief  in  order  to  (i)  obtain  specific
performance  of  the  Covenants,  (ii)  obtain  specific  performance  of  the  exercise  of  his  Options  and  the  sale  or  exchange  of  the  Acquired  Securities  in  the
advantageous  manner  contemplated  above  or  (iii)  prevent  violation  of  the  Covenants;  provided  that  nothing  in  this  Agreement  shall  be  deemed  to  prejudice
Employee’s rights to damages for violation of the Covenants.

(j)          Coordination With Separation Payments.

(i)      After the termination of Employee’s employment hereunder:

(1)     if Employee is entitled to receive Separation Payments; and

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(2)     Employee subsequently becomes entitled to receive a Termination Payment, then

amount of the remaining Separation Payments) shall be made in equal monthly installments over the remaining portion of the Separation Payment Period.

(ii)          The  payment  dates  of  all  unpaid  Separation  Payments  shall  remain  unchanged  and  the  Termination  Payment  (reduced  by  the

( k )     Outplacement  Services.  If  Employee  becomes  entitled  to  receive  a  Termination  Payment  under  this  Section  10,  Employer  agrees  to
reimburse  Employee  for  any  outplacement  consulting  fees  and  expenses  incurred  by  Employee  during  any  Applicable  Period  and  during  the  two-year  period
following  the  Change  In  Control;  provided  that  the  aggregate  amount  reimbursed  by  Employer  shall  not  exceed  15%  of  Employee’s  Base  Salary  in  effect
immediately  prior  to  the  Triggering  Termination.  In  addition  and  as  to  each  reimbursement  payment,  to  the  extent  that  any  reimbursement  under  this  Section
10(k) is subject to federal, state or local income taxes, Employer shall pay Employee an additional amount such that the net amount retained by Employee, after
deduction  of  any  federal,  state  and  local  income  tax  on  the  reimbursement  and  such  additional  amount,  shall  be  equal  to  the  reimbursement  payment.  All
amounts under this Section 10(k) shall be paid by Employer within 15 days after Employee’s presentation to Employer of any statements of such amounts and
thereafter shall bear interest at the rate of 18% per annum or, if different, the maximum rate allowed by law until paid by Employer, and all accrued and unpaid
interest shall bear interest at the same rate, all of which interest shall be compounded daily.

SECTION 11.   General.

( a )        Notices.  Except  as  provided  in  Section  10(b)(iv),  all  notices  and  other  communications  hereunder  shall  be  in  writing  or  by  written
telecommunication,  and  shall  be  deemed  to  have  been  duly  given  if  delivered  personally  or  if  mailed  by  certified  mail,  return  receipt  requested  or  by  written
telecommunication, to the relevant address set forth below, or to such other address as the recipient of such notice or communication shall have specified to the
other party in accordance with this Section 11(a):

If to Employer, to:

with a copy to:

Rocky Mountain Chocolate Factory, Inc.
265 Turner Drive
Durango, Colorado 81301
Attention: President
Facsimile Number: (970) 382-7366

If to Employee, to:

[Address]

Perkins Coie LLP
1900 Sixteenth Street, Suite 1400
Denver, CO 80202-5255
Attention: Sonny Allison
Facsimile Number: (303) 291-2414
Email: SAllison@perkinscoie.com

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(b)        Withholding; No Offset . All payments required to be made to Employee by Employer shall be subject to the withholding of such amounts,
if any, relating to federal, state and local taxes as may be required by law. No payments under Section 10 shall be subject to offset or reduction attributable to
any amount Employee may owe to Employer or any other person.

( c )         Legal and Accounting Costs. Employer shall pay all attorney’ and accountant’ fees and costs incurred by Employee as a result of any
breach by Employer of its obligations under this Agreement, including without limitation all such costs incurred in contesting or disputing any determination made
by Employer under Section 10 or in connection with any tax audit or proceeding to the extent attributable to the application of Section 4999 of the Code to any
payment under Section 10. Subject to Section 11(p), reimbursements of such costs shall be made by Employer within 15 days after Employee’s presentation to
Employer of any statements of such costs and thereafter shall bear interest at the rate of 18% per annum or, if different, the maximum rate allowed by law until
paid by Employer, and all accrued and unpaid interest shall bear interest at the same rate, all of which interest shall be compounded daily.

( d )         Equitable Remedies. Each of the parties hereto acknowledges and agrees that upon any breach by Employee of his obligations under
any  of  Sections  7,  8  and  9,  Employer  shall  have  no  adequate  remedy  at  law  and  accordingly  shall  be  entitled  to  specific  performance  and  other  appropriate
injunctive and equitable relief.

( e )        Severability. If any provision of this Agreement is held to be illegal, invalid or unenforceable, such provision shall be fully severable, and
this  Agreement  shall  be  construed  and  enforced  as  if  such  illegal,  invalid  or  unenforceable  provision  never  comprised  a  part  hereof,  and  the  remaining
provisions hereof shall remain in full force and effect and shall not be affected by the illegal, invalid or unenforceable provision or by its severance herefrom.
Furthermore, in lieu of such illegal, invalid or unenforceable provision, there shall be added automatically as part of this Agreement a provision as similar in its
terms to such illegal, invalid or unenforceable provision as may be possible and be legal, valid and enforceable.

( f )         Waivers.  No  delay  or  omission  by  either  party  in  exercising  any  right,  power  or  privilege  hereunder  shall  impair  such  right,  power  or
privilege,  nor  shall  any  single  or  partial  exercise  of  any  such  right,  power  or  privilege  preclude  any  further  exercise  thereof  or  the  exercise  of  any  other  right,
power or privilege.

( g )       Counterparts. This Agreement may be executed in multiple counterparts, each of which shall be deemed an original, and all of which

together shall constitute one and the same instrument.

(h)         Captions. The captions in this Agreement are for convenience of reference only and shall not limit or otherwise affect any of the terms or

provisions hereof.

(

i

)          Reference  to  Agreement.  Use  of  the  words  “herein,”  “hereof,”  “hereto,”  “hereunder”  and  the  like  in  this  Agreement  refer  to  this

Agreement only as a whole and not to any particular section or subsection of this Agreement, unless otherwise noted.

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( j )          Binding  Agreement.  This  Agreement  shall  be  binding  upon  and  inure  to  the  benefit  of  the  parties  and  shall  be  enforceable  by  the
personal  representatives  and  heirs  of  Employee  and  the  successors  and  assigns  of  Employer.  This  Agreement  may  be  assigned  by  Employer  to  a  legal
successor-in-interest of Employer or to a wholly owned subsidiary to which substantially all the business and operations of Employer are transferred. If Employee
dies while any amounts would still be payable to him hereunder, such amounts shall be paid to Employee’s estate. This Agreement is not otherwise assignable
by Employee or Employer.

( k )         Entire  Agreement.  This  Agreement  contains  the  entire  understanding  of  the  parties,  and  supersedes  all  prior  agreements  and

understandings, relating to the subject matter hereof and may not be amended except by a written instrument hereafter signed by each of the parties hereto.

( l )         Governing Law. This Agreement and the performance hereof shall be construed and governed in accordance with the laws of the State

of Colorado, without regard to its choice of law principles.

(m)       Gender and Number . The masculine gender shall be deemed to denote the feminine or neuter genders, the singular to denote the plural,

and the plural to denote the singular, where the context so permits.

( n )       Assistance in Litigation. During the term of this Agreement and for a period of two years thereafter, Employee shall, upon reasonable
notice,  furnish  such  information  and  proper  assistance  to  Employer  as  may  reasonably  be  required  by  Employer  in  connection  with  any  litigation  in  which
Employer  is,  or  may  become,  a  party  and  with  respect  to  which  Employee’s  particular  knowledge  or  experience  would  be  useful.  Employer  shall  reimburse
Employee for all reasonable out-of-pocket expenses incurred by Employee in rendering such assistance. The provisions of this Section 11(n) shall continue in
effect notwithstanding termination of Employee’s employment hereunder for any reason.

(o)        Legal Fees. Employer shall pay and be responsible for all legal fees, costs of litigation and other expenses that Employee may incur as a
result of Employer’s failure to perform under this Agreement or as a result of Employer, any Acquiring Person or any affiliate of Employer seeking to terminate this
Agreement other than in accordance with the terms hereof or contesting the validity or enforceability of this Agreement.

( p )        Section  409A.  The  parties  intend  that  this  Agreement  and  the  payments  and  other  benefits  provided  hereunder  be  exempt  from  the
requirements of Section 409A to the maximum extent possible, whether pursuant to the short-term deferral exception described in Treasury Regulation Section
1.409A-1(b)(4)  or  otherwise.  To  the  extent  Section  409A  is  applicable  to  this  Agreement  (and  such  payments  and  benefits),  the  parties  intend  that  this
Agreement  (and  such  payments  and  benefits)  comply  with  the  deferral,  payout  and  other  limitations  and  restrictions  imposed  under  Section  409A.
Notwithstanding any other provision of this Agreement to the contrary, this Agreement shall be interpreted, operated and administered in a manner consistent
with such intentions. Without limiting the generality of the foregoing, and notwithstanding any other provision of this Agreement to the contrary:

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(i)       with respect to any payments and benefits under this Agreement to which Section 409A applies, all references in this Agreement to
the  termination  of  Employee’s  employment  are  intended  to  mean  Employee’s  “separation  from  service,”  within  the  meaning  of  Code
Section 409A(a)(2)(A)(i);

(ii)        if Employee is a “specified employee,” within the meaning of Code Section 409A(a)(2)(B)(i), then to the extent necessary to avoid
subjecting  Executive  to  the  imposition  of  any  additional  tax  under  Code  Section  409A,  amounts  that  would  otherwise  be  payable  under  this
Agreement  during  the  six-month  period  immediately  following  Executive's  “separation  from  service,”  within  the  meaning  of  Code
Section 409A(a)(2)(A)(i), shall not be paid to Executive during such period, but shall instead be accumulated and paid to Executive (or, in the
event of Executive’s death, Executive's estate) in a lump sum on the first business day following the earlier of (A) the later of the date that is six
months after Executive’s separation from service or the 18-month anniversary of the Commencement Date or (B) Executive’s death;

(iii)      to the extent required by Section 409A, each reimbursement or in-kind benefit provided under this Agreement will be provided in
accordance with the following: (A) the amount of expenses eligible for reimbursement, or in-kind benefits provided, during each calendar year
cannot affect the expenses eligible for reimbursement, or in-kind benefits to be provided, in any other calendar year; (B) any reimbursement of
an eligible expense will be paid to Employee on or before the last day of the calendar year following the calendar year in which the expense
was  incurred;  and  (C)  any  right  to  reimbursements  or  in-kind  benefits  under  this  Agreement  will  not  be  subject  to  liquidation  or  exchange  for
another benefit;

(iv)            in  the  event  Employee  becomes  entitled  to  a  tax  gross-up  payment  under  this  Agreement  (including,  without  limitation,  an
adjustment to the estimated Gross Up Payment amount is necessary pursuant to Section 10(d)(iv) based upon a Determination), the tax gross-
up payment shall be made by Employer no later than the end of Employee’s taxable year in which Employer remits the related taxes; and

(v)         each payment provided under this Agreement shall be treated as a separate payment. 

The  Company  makes  no  representations  or  warranties  to  Employee  with  respect  to  any  tax,  economic  or  legal  consequences  of  this  Agreement  or  any
payments  or  other  benefits  provided  hereunder,  including  without  limitation  under  Section  409A,  and  no  provision  of  this  Agreement  shall  be  interpreted  or
construed to transfer any liability for failure to comply with Section 409A from Employee or any other individual to the Company or any of its affiliates. Employee,
by executing this Agreement, shall be deemed to have waived any claim against the Company and its affiliates with respect to any such tax, economic or legal
consequences.

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SECTION 12.   Definitions. As used in this Agreement, the following terms will have the following meanings:

(a)         Accountants has the meaning ascribed to it in Section 10(d)(iii).

(b)         Acquired Securities has the meaning ascribed to it in Section 10(i).

(c)         Acquiring Person  has the meaning ascribed to it in Section 10(c).

(d)         Agreement has the meaning ascribed to it in the introductory paragraph of this document.

( e )         Agreement  Termination  has  the  meaning  ascribed  to  it  in  Section  10(a)(iv)(1).  References  in  this  Agreement  to  termination  of

Employee’s employment with Employer, in any form, shall be deemed to include (whether or not so expressed) an Agreement Termination.

(f)          Applicable Period means, with respect to any Change In Control, the period of 90 days immediately preceding the Change In Control.

(g)         Base Salary has the meaning ascribed to it in Section 4(a).

(h)         Cause has the meaning ascribed to it in Section 6(a)(ii).

(i)          Change In Control has the meaning ascribed to it in Section 10(c).

(j)          Code means the Internal Revenue Code of 1986, as amended.

(k)         Commencement Date has the meaning ascribed to it in Section 3.

(l)         A  Concurring Person is an individual who is the Chairman of the Board of Directors of the Company or a member of the Compensation
Committee  of  the  Board  of  Directors  of  the  Company  (or,  if  no  Compensation  Committee  exists,  or  there  are  fewer  than  two  members  of  the  Compensation
Committee, a nonemployee member of the Board of Directors of the Company) at the time in question.

(m)        Confidential Information has the meaning ascribed to it in Section 8(b).

( n )         Constructively  Terminated  with  respect  to  an  Employee’s  employment  with  Employer  will  be  deemed  to  have  occurred  if  Employer,

without the consent of Employee,

position held by Employee with Employer at any time during Employee’s employment with Employer;

(i)     demotes Employee to a lesser position, either in title or responsibility (whether or not there is a change in title), than the highest

(ii)   decreases Employee’s compensation below the highest level in effect at any time during Employee’s employment with Employer or
reduces Employee’s benefits and perquisites below the highest levels in effect at any time during Employee’s employment with Employer (other than as a result
of any amendment or termination of any employee or group or other executive benefit plan, which amendment or termination is applicable to all executives of
Employer);

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Employer on the first day of an Applicable Period; or

(iii)    requires Employee to relocate to a principal place of business more than 25 miles from the principal place of business occupied by

clauses (i), (ii) or (iii) above or otherwise impose any additional burdens or obligations on, or diminish any rights of, Employee.

(iv)        requests  or  proposes  to  amend  this  Agreement,  if  the  proposed  amendment  would  have  any  of  the  effects  contemplated  by

Notwithstanding any provision in this Agreement to the contrary, Employee’s employment shall not be treated as Constructively Terminated by Employer unless
(i) Employee notifies Employer in writing of the existence of the condition which Employee believes constitutes a Constructive Termination within 90 days of the
initial existence of such condition (which notice specifically identifies such condition), (ii) Employer fails to remedy such condition within 30 days after the date on
which  it  receives  such  notice  (the  “Remedial  Period”),  and  (iii)  Employee  actually  terminates  employment  within  30  days  after  the  expiration  of  the  Remedial
Period.

(o)         Consulting Agreement has the meaning ascribed to it in Section 10(f).

(p)         Continued Performance Obligation has the meaning ascribed to it in Section 10(a)(iv)(3).

(q)         Covenants has the meaning ascribed to it in Section 10(i).

(r)         Designated Industry has the meaning ascribed to it in Section 9(a)(i)(1).

(s)         Determination has the meaning ascribed to such term in Section 1313(a) of the Code.

( t )         Disability  with  respect  to  Employee  shall  be  deemed  to  have  occurred  whenever  Employee  is  rendered  unable  to  engage  in  any
substantial gainful activity by reason of any medically determinable physical or mental impairment that can be expected to result in death or that has lasted or
can be expected to last for a continuing period of not less than 12 months. In the case of any dispute, the determination of Disability will be made by a licensed
physician selected by Employer, which physician’s decision will be final and binding.

(u)         Employee has the meaning ascribed to it in the introductory paragraph of this Agreement.

(v)         Employer has the meaning ascribed to it in the introductory paragraph of this Agreement.

( w )        Equity Incentive Plan means the Rocky Mountain Chocolate Factory, Inc. 2007 Equity Incentive Plan, as amended from time to time,

and any successor plan.

(x)         Exchange Act has the meaning ascribed to it in Section 10(c).

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(y)         Excise Tax has the meaning ascribed to it in Section 10(d)(i).

(z)         Gross Up Payment has the meaning ascribed to it in Section 10(d)(i).

(aa)       Inventions has the meaning ascribed to it in Section 7(a).

(bb)       Options has the meaning ascribed to it in Section 10(i).

(cc)      Parachute Payments has the meaning ascribed to it in Section 280G(b)(2) of the Code.

(dd)       Payments has the meaning ascribed to it in Section 10(d)(i).

(ee)       Section 409A means Section 409A of the Code and any official guidance and regulations issued thereunder.

(ff)        Separation Payment Period has the meaning ascribed to it in Section 6(b)(ii).

(gg)       Separation Payments has the meaning ascribed to it in Section 6(b)(ii).

(hh)       Share Acquisition has the meaning ascribed to it in Section 10(c).

(ii)         Subsequent Share Acquisition has the meaning ascribed to it in Section 10(c).

(jj)        Target Bonus means, with respect to each Employee, the dollar amount that is equal to the established percentage of such Employee’s
Base  Salary  that  would  be  paid  to  Employee  under  any  incentive  bonus  plan  of  Employer  assuming  the  measurement  criteria  contained  in  such  plan  with
respect to Employee were achieved for the bonus period in which the Change In Control occurred.

(kk)      Termination Payment has the meaning ascribed to it in Section 10(b)(i)(1).

(ll)         Triggering Termination has the meaning ascribed to it in Section 10(a).

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EXECUTED as of the date and year first above written.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.  

By:

/s/ Scott G. Capdevielle

Name: Scott G. Capdevielle  

Title: Director and Chairman of the Compensation

Committee 

of the Rocky Mountain Chocolate Factory, Inc. 
Board of Directors

EMPLOYEE

By:

/s/ Bryan J. Merryman
Bryan J. Merryman

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Exhibit A

CONSULTING AGREEMENT

This Consulting Agreement (“Agreement”), dated as of ___________, ___ (“Effective Date”), is between Rocky Mountain Chocolate Factory, Inc., a Delaware
corporation (the “Company”), and Bryan J. Merryman (“Consultant”).

A.     Consultant was formerly employed by the Company as an executive officer.

R E C I T A L S:

B.     Consultant and the Company previously entered into an Employment Agreement, dated as of ____________ (“Employment Agreement”), under

which Consultant is obligated to enter into this Agreement at the request of the Board of Directors of the Company under certain circumstances.

C.     The Board of Directors of the Company has requested that Consultant enter into this Agreement and Consultant is willing to do so.

NOW, THEREFORE, for and in consideration of the mutual promises contained in this Agreement, and on the terms and subject to the conditions set

forth in this Agreement, the parties agree as follows:

SECTION  1.     Duties. The Company retains Consultant to provide, and Consultant agrees to render, such consulting and advisory services as may be
requested from time to time by the Company’s Board of Directors. Consultant agrees to devote his attention, skills and best efforts to the performance of his
duties under this Agreement. Consultant shall not be obligated, however, to devote more than 30 hours per month to the discharge of his responsibilities under
this Agreement. Consultant shall be an independent contractor, not an employee of the Company, during the term of this Agreement.

SECTION  2.    Term. The term for providing consulting services under this Agreement commences on the Effective Date and continues, unless earlier

terminated pursuant to Section 5, until 180 days after the date of the Change In Control, as defined in the Employment Agreement.

SECTION  3.    Compensation. In consideration for the services provided by Consultant, the Company shall pay to Consultant an amount equal to one-
half of his annual base compensation considered for purposes of Section 10(b)(i)(l)(I) of the Employment Agreement, which amount shall be paid in six equal
monthly installments, with the first installment due and payable on the Effective Date.

SECTION  4.    Expenses. The parties anticipate that Consultant, in connection with the services to be performed by him under this Agreement, will incur
expenses for travel, lodging and similar items. The Company shall advance the estimated amount of such expenses to Consultant and shall, within 15 days after
Consultant’s presentation to the Company of reasonable documentation the actual expenses, reimburse Consultant for all expenses incurred by Consultant in
the performance of his duties under this Agreement that have not been so advanced.

A-1

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SECTION 5.     Early Termination.

(a)         Events of Early Termination . This Agreement may terminate prior to the expiration of the term specified in Section 2 as follows:

(i)     Death. Upon the death of Consultant during the term hereof.

termination shall be for Cause if:

( i i )     For  Cause.  For  “Cause”  immediately  upon  written  notice  by  the  Company  to  Consultant.  For  purposes  of  this  Agreement,  a

(I)     Consultant commits an unlawful or criminal act involving moral turpitude; or

(II)      Consultant  (A)  fails  to  obey  lawful  and  proper  written  directions  delivered  to  Consultant  by  the  Company’s  Board  of
Directors; or (B) commits a material breach of any of the covenants, terms and provisions of this Agreement and such failure or breach continues uncured for
more than 30 days after receipt by Consultant of written notice from the Company of such failure or breach.

(b)        Payments Upon Early Termination . Consultant shall not be entitled to any compensation upon termination of this Agreement pursuant to
this  Section  5  except  for  his  compensation  accrued  but  unpaid  as  of  the  date  of  such  termination  and  unpaid  expense  reimbursements  under  Section  4  for
expenses incurred in accordance with the terms hereof prior to such termination.

SECTION 6.     General.

( a )         Notices. All notices and other communications hereunder shall be in writing or by written telecommunication and shall be deemed to
have been duly given if delivered personally or if mailed by certified mail, return receipt requested or by written telecommunication, to the relevant address set
forth  below,  or  to  such  other  address  as  the  recipient  of  such  notice  or  communication  shall  have  specified  to  the  other  party  hereto  in  accordance  with  this
Section 6(a):

If to the Company, to:

with a copy to:

Rocky Mountain Chocolate Factory, Inc.
265 Turner Drive
Durango, Colorado 81301
Attention: President
Facsimile Number: (970) 382-7366

If to Consultant, to:

[Insert Address as of Effective Date]

Perkins Coie LLP
1900 Sixteenth Street, Suite 1400
Denver, CO 80202-5255
Attention: Sonny Allison
Facsimile Number: (303) 291-2414

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
( b )        Severability. If any provision of this Agreement is held to be illegal, invalid or unenforceable, such provision shall be fully severable, and
this  Agreement  shall  be  construed  and  enforced  as  if  such  illegal,  invalid  or  unenforceable  provision  never  comprised  a  part  hereof,  and  the  remaining
provisions hereof shall remain in full force and effect and shall not be affected by the illegal, invalid or unenforceable provision or by its severance herefrom.
Furthermore, in lieu of such illegal, invalid or unenforceable provision, there shall be added automatically as part of this Agreement a provision as similar in its
terms to such illegal, invalid or unenforceable provision as may be possible and be legal, valid and enforceable.

(c)         Waivers. No delay or omission by either party hereto in exercising any right, power or privilege hereunder shall impair such right, power
or privilege, nor shall any single or partial exercise of any such right, power or privilege preclude any further exercise thereof or the exercise of any other right,
power or privilege.

( d )       Counterparts. This Agreement may be executed in multiple counterparts, each of which shall be deemed an original, and all of which

together shall constitute one and the same instrument.

(e)         Captions. The captions in this Agreement are for convenience of reference only and shall not limit or otherwise affect any of the terms or

provisions hereof.

( f )        Reference to Agreement. Use of the words “hereof,” “hereto,” “hereunder” and the like in this Agreement refer to this Agreement as a

whole and not to any particular section or subsection of this Agreement, unless otherwise noted.

( g )         Binding  Agreement.  This  Agreement  shall  be  binding  upon  and  inure  to  the  benefit  of  the  parties  and  shall  be  enforceable  by  the
personal  representatives  and  heirs  of  Consultant  and  the  successors  of  the  Company.  If  Consultant  dies  while  any  amounts  would  still  be  payable  to  him
hereunder, such amounts shall be paid to Consultant’s estate. This Agreement is not otherwise assignable by Consultant or by the Company.

(

h

)         Entire  Agreement.  This  Agreement  contains  the  entire  understanding  of  the  parties,  supersedes  all  prior  agreements  and

understandings relating to the subject matter hereof and may not be amended except by a written instrument hereafter signed by each of the parties hereto.

( i )         Governing Law. This Agreement and the performance hereof shall be construed and governed in accordance with the laws of the State

of Colorado, without regard to its choice of law principles.

( j )          Gender  and  Number .  The  masculine  gender  shall  be  deemed  to  denote  the  feminine  or  neuter  genders,  the  singular  to  denote  the

plural, and the
plural to denote the singular, where the context so permits.

( k )      Section  409A.  The  parties  intend  that  this  Agreement  and  the  payments  and  other  benefits  provided  hereunder  be  exempt  from  the
requirements  of  Section  409A  of  the  Internal  Revenue  Code  of  1986,  as  amended,  and  any  official  guidance  and  regulations  issued  thereunder  (collectively,
“Section  409A”)  to  the  maximum  extent  possible.  To  the  extent  Section  409A  is  applicable  to  this  Agreement  (and  such  payments  and  benefits),  the  parties
intend that this Agreement (and such payments and benefits) comply with the deferral, payout and other limitations and restrictions imposed under Section 409A.
Notwithstanding any other provision of this Agreement to the contrary, this Agreement shall be interpreted, operated and administered in a manner consistent
with  such  intentions.  Without  limiting  the  generality  of  the  foregoing,  and  notwithstanding  any  other  provision  of  this  Agreement  to  the  contrary,  to  the  extent
required by Section 409A, each reimbursement or in-kind benefit provided under this Agreement will be provided in accordance with the following: (i) the amount
of expenses eligible for reimbursement, or in-kind benefits provided, during each calendar year cannot affect the expenses eligible for reimbursement, or in-kind
benefits  to  be  provided,  in  any  other  calendar  year;  (ii)  any  reimbursement  of  an  eligible  expense  will  be  paid  to  Employee  on  or  before  the  last  day  of  the
calendar year following the calendar year in which the expense was incurred; and (iii) any right to reimbursements or in-kind benefits under this Agreement will
not be subject to liquidation or exchange for another benefit.

[Signature Page Follows]

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXECUTED as of the date and year first above written.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.  

By:

Name:  

Title:

CONSULTANT

By:

Bryan J. Merryman

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RETIREMENT SEPARATION AND GENERAL RELEASE AGREEMENT

Exhibit 10.15

This  RETIREMENT  SEPARATION  AND  GENERAL  RELEASE  AGREEMENT  (this  “ Agreement”),  effective  as  of  the  latest  date  of  the  Parties’  (as
defined below) signatures below (the “Effective Date ”), is by and between Rocky Mountain Chocolate Factory, Inc., a Delaware corporation (the “ Company”),
and Franklin E. Crail (“Employee”) (each a “ Party” and collectively the “Parties”).

1 .    Retirement  and  Separation  From  Employment .  Employee  acknowledges  and  agrees  that  Employee’s  employment  with  the  Company  ended
effective  February  26,  2019  (the  “Retirement  Date”)  upon  Employee’s  retirement  from  the  Company,  and  after  that  date,  Employee  shall  have  no  role  or
relationship with the Company, other than as a member of the Company’s board of directors (the “Board”).

2.     Consideration by the Company .

(a)     Acceleration of Equity Awards. Provided that Employee executes this Agreement, complies with Employee’s obligations as set forth herein, and
does not revoke Employee’s ADEA Release (as defined below), the Company will accelerate the vesting of the 5,834 restricted stock units originally granted to
Employee  on  April  18,  2013,  pursuant  to,  and  subject  to  the  terms  and  conditions  of,  the  Company’s  Amended  and  Restated  2007  Equity  Incentive  Plan,  as
amended to date, that have not vested as of the Retirement Date (the “Unvested RSUs”). Except as modified above, the original terms of the Unvested RSUs
will remain in full force and effect.

( b )     Supplemental Health Insurance Policy . Provided that Employee executes this Agreement, complies with Employee’s obligations as set forth
herein, and does not revoke Employee’s ADEA Release, then, for so long as Employee continues to serve on the Board, the Company will pay the premium on
(or reimburse Employee for the premium paid by Employee on) a Medicare supplemental insurance policy covering Employee and selected by Employee (the
“Supplemental Health Insurance Policy” and, together with the Unvested RSUs, the “ Retirement Payment”).

( c )      Acknowledgments. Employee acknowledges and agrees that the Retirement Payment exceeds any payment, benefit, or other thing of value
to  which  Employee  might  otherwise  be  entitled  under  any  policy,  plan,  or  procedure  of  the  Company  or  pursuant  to  any  prior  agreement  or  contract  with  the
Company. Employee acknowledges and agrees that the payments set forth in Sections 2(a)  and (b) constitute the entirety of the benefits of any nature due to
Employee by the Company or any of its affiliates. For the avoidance of doubt, Employee specifically acknowledges and agrees that Employee does not dispute
the  wages  that  have  been  paid  to  Employee  and  that,  other  as  set  forth  herein,  no  other  compensation,  salary,  bonus  payments,  severance  payments,
commissions,  equity,  debt,  or  option  grants,  or  any  other  amounts  are  due  and  owing  to  Employee  from  the  Company,  either  in  connection  with  Employee’s
employment or otherwise, or pursuant to any other agreement or letter, except as set forth in this Agreement.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
3.     General Release and Agreement Not to Sue .

(a)     In exchange for the Retirement Payment, Employee (defined for the purpose of this  Section 3 to include Employee and Employee’s agents,
representatives,  attorneys,  assigns,  heirs,  executors,  and  administrators)  fully  and  unconditionally  releases  (i)  the  Company  and  its  past,  present,  and  future
parents, divisions, subsidiaries, partnerships, affiliates, and other related entities (whether or not they are wholly owned), (ii) the past, present, and future owners,
trustees, fiduciaries, administrators, shareholders, directors, officers, partners, agents, representatives, members, employees, and attorneys of each entity listed
in  subpart  (i)  above,  and  (iii)  the  predecessors,  successors,  and  assigns  of  each  entity  listed  in  subparts  (i)  and  (ii)  above)  ((i),  (ii)  and  (iii),  collectively,  the
“Released Parties”) from, and agrees not to bring any action, proceeding or suit against any of the Released Parties regarding, any and all known or unknown
claims,  causes  of  action,  liabilities,  damages,  fees,  or  remunerations  of  any  sort,  arising  or  that  may  have  arisen  out  of  or  in  connection  with  Employee’s
employment with or termination of employment from the Company at any time up to and including the Effective Date, including but not limited to:

(i)     claims for violation of any written or unwritten contract, agreement, policy, benefit plan, retirement or pension plan, equity incentive or option
plan, severance plan, or covenant of any kind, or failure to pay wages, bonuses, employee benefits, other compensation, attorneys’ fees, damages, or
any  other  remuneration  (including  any  equity,  ownership  interest,  management  fee,  carried  interest,  partnership  interest,  distributions,  dividends  or
participation or ownership in any business venture related to the Released Parties); and/or

(ii)     claims for discrimination, harassment, or retaliation on the basis of any characteristic protected under law, including, but not limited, to race,

color, national origin, sex, sexual orientation, religion, disability, marital or parental status, age, union activity or other protected activity; and/or

(iii)    claims for violation of, or denial of protection or benefits under, any statute, ordinance, executive order, or regulation, including but not limited
to claims under Title VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, the Civil Rights Act of 1866, the Age Discrimination in Employment
Act  of  1967  (“ADEA”),  the  Older  Workers  Benefit  Protection  Act,  the  Americans  with  Disabilities  Act,  the  Fair  Labor  Standards  Act,  the  Family  and
Medical Leave Act, the Workers’ Adjustment and Retraining Notification, the Employee Retirement Income Security Act of 1974, the Equal Pay Act, the
Family and Medical Leave Act, the National Labor Relations Act, the Rehabilitation Act of 1973, the Pregnancy Discrimination Act, Sections 1981 through
1988  of  Title  42  of  the  United  States  Code,  the  Genetic  Information  Nondiscrimination  Act,  or  any  other  federal,  state  or  local  statute,  ordinance,  or
regulation regarding employment, termination of employment, or discrimination in employment; and/or

(iv)    claims for violation of any public policy or common law of any state relating to employment or personal injury, including but not limited to claims

for wrongful discharge, defamation, invasion of privacy, infliction of emotional distress, negligence, interference with contract.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
(b)     Without limiting the foregoing, Employee hereby acknowledges that the release of claims in this  Section 3 includes all claims Employee has or
may have against the Released Parties, whether known or unknown, that can be lawfully released. Employee realizes and acknowledges that Employee may
have sustained losses that are presently unknown and unsuspected, and that such losses may give rise to additional losses and expenses in the future which are
not now anticipated. Nevertheless, Employee, being fully aware of the situation, does nevertheless intend to release, acquit, and forever discharge Employee’s
claims as described above. Employee fully understands that if the facts with respect to this Agreement are found hereafter to be other than or different from the
facts now believed by Employee to be true, Employee expressly accepts and assumes the risk of such possible difference in fact and agrees that this Agreement
shall be and remain effective, notwithstanding any such difference. This Agreement is executed voluntarily by Employee with full knowledge of its significance
and legal effect.

(c)    Employee affirms that, as of the Effective Date, Employee has not instituted any action or proceeding covered by this  Section 3 against any of
the  Released  Parties.  Nothing  in  the  foregoing  shall  prohibit  Employee  from  filing  a  charge  with  an  administrative  agency  (such  as  the  Equal  Employment
Opportunity Commission or the National Labor Relations Board) or from filing a claim that Employee cannot waive by law; however, Employee waives the right to
recover any damages awarded in any such proceeding or in any proceeding instituted on Employee’s behalf by an administrative agency or other individual or
entity regarding Employee’s employment with, or separation from, the Company, other than with respect to any claim to any financial incentive or other award
made  available  under  existing  law  for  whistleblowing  or  similar  conduct.  For  the  avoidance  of  doubt,  Employee  waives  the  right  to  recover  any  damages  or
payments from any of the Released Parties in any proceeding instituted by an agency or other individual or entity regarding Employee’s employment with, or
separation from, the Company, including, without limitation, the Colorado Department of Labor and Employment.

(d)     Employee knowingly and voluntarily waives any and all rights or benefits that Employee may now have, or in the future might have, under the

provisions of California Civil Code Section 1542, which provides as follows:

A  GENERAL  RELEASE  DOES  NOT  EXTEND  TO  CLAIMS  THAT  THE  CREDITOR  OR  RELEASING  PARTY  DOES  NOT
KNOW  OR  SUSPECT  TO  EXIST  IN  HIS  OR  HER  FAVOR  AT  THE  TIME  OF  EXECUTING  THE  RELEASE  AND  THAT  IF
KNOWN BY HIM OR HER WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR
RELEASED PARTY.

4 .   Confidentiality. Employee acknowledges and agrees that Employee will keep the terms, amount, and facts of, and any discussions leading up to,
this  Agreement  STRICTLY  AND  COMPLETELY  CONFIDENTIAL,  and  that  Employee  will  not  communicate  or  otherwise  disclose  to  any  employee  of  the
Company (past, present, or future), or to any member of the general public, the terms, amounts, copies, or fact of this Agreement, except as may be required by
law or compulsory process; provided, however, that Employee may make such disclosures to Employee’s spouse, tax/financial advisors or legal counsel as long
as they agree to keep the information confidential. If asked about any of such matters, Employee’s response shall be that Employee may not discuss any of such
matters.  In  the  event  of  a  breach  of  the  confidentiality  provisions  set  forth  in  this  paragraph  of  the  Agreement  by  Employee,  the  Company  may  suspend  any
payments due under this Agreement pending the outcome of litigation regarding such claimed breach of this Agreement by Employee. The Parties agree that this
paragraph is a material inducement to the Company entering into this Agreement. Additionally, the Parties agree that a breach of this paragraph by Employee will
cause the Company irreparable harm and that the Company may enforce this paragraph without posting a bond.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
5 .     Non-Admission/Inadmissibility as Evidence.  This  Agreement  does  not  constitute  an  admission  that  any  action  taken  by  any  of  the  Released
Parties with respect to Employee was wrongful, unlawful, or susceptible of inflicting any damages or injury on Employee, and the Released Parties specifically
deny any wrongdoing. This Agreement is entered into solely to resolve fully all matters related to or arising out of Employee’s employment with and separation
from the Company, and neither this Agreement nor testimony regarding its execution or implementation may be admitted or used as evidence in a subsequent
proceeding of any kind, except one alleging a breach of this Agreement.

6 .     Severability; Waiver. The provisions of this Agreement shall be severable such that the invalidity of any provision shall not affect the validity of
other provisions; provided, however, that if a court or other binding authority holds that any portion of the release in  Section 3 is illegal, void or unenforceable,
Employee agrees to promptly execute a release and agreement that is legal and enforceable. The Company’s failure to insist upon strict compliance with any
provision of this Agreement, or its failure to assert any right that it may have hereunder, will not be considered a waiver of such provision or right or any other
provision of or right under this Agreement.

7 .     Governing Law; Venue; Jurisdiction . This Agreement is made and entered into in the State of Colorado and in all respects will be interpreted,
enforced,  and  governed  by  the  laws  of  the  State  of  Colorado,  and  construed  in  accordance  therewith,  without  giving  effect  to  principles  of  conflicts  of  laws.
Employee hereby irrevocably waives Employee’s rights, if any, to have the laws of any other state other than the State of Colorado apply to this Agreement or
Employee’s employment with the Company. Employee expressly agrees to submit to the exclusive jurisdiction and exclusive venue of courts located in the State
of  Colorado  in  connection  with  any  litigation  which  may  be  brought  with  respect  to  a  dispute  between  the  Parties,  regardless  of  where  Employee  resides  or
where Employee performed services for the Company. Employee hereby irrevocably waives Employee’s rights, if any, to have any disputes between the Parties
decided in any jurisdiction or venue other than a court in the State of Colorado. Employee hereby waives, to the fullest extent permitted by applicable law, any
objection  which  Employee  now  or  hereafter  may  have  to  personal  jurisdiction  or  to  the  laying  of  venue  of  any  such  suit,  action  or  proceeding,  and  Employee
agrees not to plead or claim the same. Employee further irrevocably covenants not to sue the Company in any jurisdiction or venue other than a court in the
State of Colorado.

8.    Entire Agreement. This Agreement represents the entire agreement and understanding concerning Employee’s separation from the Company, and
this  Agreement  supersedes  and  replaces  any  and  all  prior  agreements,  understandings,  discussions,  negotiations,  or  proposals  concerning  Employee’s
separation from the Company. In deciding to sign this Agreement, Employee has not relied on any express or implied promise, statement, or representation by
the Company, whether oral or written, except as set forth herein.

9.    Important Notice Regarding Release of Claims Under the  ADEA. Without in any way limiting the generality or scope of the Release of Claims set
forth  in Section  3,  Employee  hereby  acknowledges  that  Employee  knowingly  and  voluntarily  enters  into  this  Agreement  with  the  purpose  of  waiving  and
releasing any age discrimination claims he may have under the ADEA, and acknowledges and agrees that:

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
(a)     This Agreement is written in a manner in which Employee fully understands;

(b)     Employee specifically waives any rights or claims arising under the ADEA, other than any rights or claims under the ADEA that may arise after

the date this Agreement is executed;

(c)          The  rights  and  claims  waived  in  this  Agreement  are  in  exchange  for  consideration  over  and  above  anything  to  which  Employee  is  already

entitled;

so;

(d)     Employee has been advised in writing to consult with an attorney prior to executing this Agreement, and has, in fact had an opportunity to do

(e)     Employee has been given a period of up to at least twenty-one (21) days, if desired, within which to consider this Agreement; and

(f)     Once executed, the Employee has a period of seven (7) days within which he can revoke this Agreement (“ Revocation  Period”),  and  the
Agreement shall not be effective until the Revocation Period has been exhausted. If Employee chooses to revoke this Agreement, he must do so in writing, and
the revocation must be addressed and delivered to Bryan J. Merryman, Rocky Mountain Chocolate Factory, Inc., 265 Turner Drive, Durango, Colorado 81303,
and  that  written  notice  must  be  received  by  the  Company  no  later  than  the  eighth  day  after  Employee  executes  this  Agreement.  If  Employee  revokes  the
Agreement, Employee will not be entitled to any of the consideration provided in Section 2 of this Agreement.

(g)     Any changes made to this Agreement, whether material or immaterial, will not restart the running of this 21-day period.

1 0 .   Return of Payments.  Employee  acknowledges,  understands,  and  agrees  that  the  purpose  of  this  Agreement  is  to  assure  the  Released  Parties
that,  in  return  for  the  payments  made  pursuant  to  this  Agreement,  the  Released  Parties  will  not  be  put  to  the  expense  and  inconvenience  of  defending  any
claim, charge, or lawsuit that has been released by Employee in this Agreement. Therefore, Employee agrees that in the event Employee files a claim against
any of the Released Parties that has been released and discharged in this Agreement, the Company will have the right to recoup any portion of the Retirement
Payment, or the value thereof, except that, notwithstanding the foregoing, Employee shall not be subject to forfeiture of the Retirement Payment for challenges to
the validity of the release of claims under the ADEA or OWBPA. For the avoidance of doubt, nothing in this Section 10 or this Agreement shall prohibit Employee
from challenging the validity of the release of claims under the ADEA or OWBPA, or is intended to impose any condition precedent, any penalty, or any other
limitation adversely affecting the right of Employee to challenge validity of the release of claims under the ADEA or OWBPA.

11.  Survivorship; Assignability; Third Party Beneficiaries. Employee agrees that this Agreement will be binding upon Employee’s heirs, executors,
assigns, administrators, and other legal representatives, and is made for the benefit of the Released Parties. The Company may assign this Agreement and its
rights  and  obligations  under  this  Agreement  to  any  successor  to  any  of  the  Company’s  relevant  assets,  whether  by  merger,  consolidation,  reorganization,
reincorporation, sale of assets or stock, or otherwise. Employee understands and agrees that this Agreement is executed by the Company, on its own behalf and
on behalf of each of its subsidiaries, affiliates, successors, or assignees; that Employee’s obligations under this Agreement shall apply equally to each of the
Released Parties; and that any of the Released Parties may enforce this Agreement in their own name as if they were parties to this Agreement.

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12.  Taxes. The Company makes no representations with regard to the effect on Employee’s federal, state, or local income tax liability with regard to the
Retirement  Payment  and  any  other  payments  or  benefits  being  provided  to  Employee.  Employee  hereby  assumes  full  and  sole  responsibility  for  payment  of
taxes  due,  if  any,  on  the  consideration  tendered  herein  and  further  agrees  to  defend,  indemnify,  and  hold  the  Company  harmless  from  and  against  any  loss,
liability, obligation, action, cause of action, claims, demands, or other expenses of any nature whatsoever, relating to, in connection with, or arising out of the
payment of said taxes and interest, and/or penalties imposed, arising out of any such tax.

13.   No Strict Construction. Each Party hereby agrees and acknowledges that it has had full opportunity to consult with counsel and tax advisors of its
selection  in  connection  with  the  preparation  and  negotiation  of  this  Agreement.  The  Parties  hereto  jointly  participated  in  the  negotiation  and  drafting  of  this
Agreement. The language used in this Agreement shall be deemed to be the language chosen by both Parties hereto to express their collective mutual intent.
This Agreement shall be construed as if drafted jointly by the Parties, and no rule of strict construction shall be applied against any Party.

1 4 .   Counterparts;  Delivery  by  Electronic  Means .  Employee  agrees  that  this  Agreement  may  be  signed  and  delivered  by  PDF  or  other  electronic
means,  and  may  be  executed  in  counterparts,  each  of  which  shall  be  deemed  to  be  an  original  and  all  of  which,  when  taken  together,  shall  constitute  one
instrument.

15.   Knowing and Voluntary Waiver. Employee acknowledges that (i) Employee has carefully read this Agreement and fully understands its meaning;
(ii)  Employee  had  the  opportunity  to  take  up  to  twenty-one  (21)  days  after  receiving  this  Agreement  to  decide  whether  to  sign  it;  (iii)  the  Company  is  herein
advising  Employee,  in  writing,  to  consult  with  an  attorney  before  signing  it;  (iv)  Employee  is  signing  this  Agreement,  knowingly,  voluntarily,  and  without  any
coercion  or  duress;  (v)  Employee  has  been  given  seven  (7)  days  to  revoke  the  ADEA  Release  following  execution  of  this  Agreement;  and  (vi)  everything
Employee  is  receiving  for  signing  this  Agreement  is  described  in  the  Agreement  itself,  and  no  other  promises  or  representations  have  been  made  to  cause
Employee to sign it.

[The remainder of this page is intentionally left blank .]

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
EMPLOYEE ACKNOWLEDGES THAT EMPLOYEE HAS READ THIS ENTIRE AGREEMENT CAREFULLY, AS THIS AGREEMENT INCLUDES A RELEASE
OF ALL KNOWN AND UNKNOWN CLAIMS (AS ALLOWED BY LAW) WHICH EMPLOYEE MAY HAVE AGAINST THE RELEASED PARTIES, INCLUDING
CLAIMS PURSUANT TO THE ADEA.

ACCEPTED AND AGREED:

/s/ Franklin E. Crail                
FRANKLIN E. CRAIL

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

/s/ Bryan J. Merryman

By:
Bryan J. Merryman, Chief Operating Officer,
Chief Financial Officer, Treasurer

Date: March 4, 2019                

Date: March 4, 2019               

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 21.1

Subsidiary
Rocky Mountain Chocolate Factory, Inc.

Jurisdiction of Incorporation
Colorado

SUBSIDIARIES OF THE REGISTRANT

Aspen Leaf Yogurt, LLC

U-Swirl, Inc. (1)

U-Swirl International, Inc.

Colorado

Nevada

Nevada

(1)

As of February 28, 2019, Rocky Mountain Chocolate Factory, Inc. holds a 46% interest in U-Swirl, Inc.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (File Nos. 333-206534, 333-145986, and 333-191729) of Rocky
Mountain  Chocolate  Factory,  Inc.  (the  "Company")  of  our  report  dated  May  8,  2019  relating  to  the  consolidated  financial  statements  for  the  fiscal  year  ended
February 28, 2019, which appears in this Annual Report on Form 10-K.

Exhibit 23.1

/s/ Plante & Moran PLLC
Denver, Colorado

May 29, 2019

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT PUBLIC ACCOUNTING FIRM

Exhibit 23.2

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (File Nos. 333-206534, 333-145986, and 333-191729) of Rocky
Mountain Chocolate Factory, Inc. of our report dated May 15, 2018 relating to the consolidated financial statements for the fiscal year ended February 28, 2018,
which appears in this Annual Report on Form 10-K.

/s/ EKS&H LLLP
Denver, Colorado

May 29, 2019

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
Exhibit 31.1

CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Bryan J. Merryman, certify that:

1.

I have reviewed this Annual Report on Form 10-K of Rocky Mountain Chocolate Factory, Inc.;

2. Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact  necessary  to  make  the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial

condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant
and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;
Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;
Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The  registrant's  other  certifying  officer(s)  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the

registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a)

b)

All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are  reasonably
likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control
over financial reporting.

Date: May 29, 2019

/s/ Bryan J. Merryman

Bryan J. Merryman, Chief Executive Officer, Chief Financial Officer, Treasurer
and Director
(Principal Executive and Financial Officer)

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
(18 U.S.C. SECTION 1350)

Exhibit 32.1

In connection with the Annual Report of Rocky Mountain Chocolate Factory, Inc. (the "Company") on Form 10-K for the fiscal year ended February 28,
2019 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), the undersigned certifies pursuant to 18 U.S.C. 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

(1)

(2)

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the
Company.

Dated: May 29, 2019  

/s/ Bryan J. Merryman                      
Bryan J. Merryman, Chief Executive Officer, Chief Financial Officer,
Treasurer and Director
(Principal Executive and Financial Officer)

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.