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Rocky Mountain Chocolate Factory

rmcf · NASDAQ Consumer Defensive
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FY2022 Annual Report · Rocky Mountain Chocolate Factory
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(Mark One)
☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended February 28, 2023
OR

For the transition period from __________ to __________

Commission file number: 001-36865

Rocky Mountain Chocolate Factory, Inc.
(Exact name of registrant as specified in its charter)

Delaware
(State or Other Jurisdiction of Incorporation or Organization)

47-1535633
(I.R.S. Employer Identification No.)

265 Turner Drive
Durango, CO 81303
(Address of principal executive offices, including ZIP code)

(970) 259-0554
(Registrant’s telephone number, including area code)

Securities Registered Pursuant To Section 12(b) Of The Act:

Title of each class

Trading
Symbol(s)

Name of each exchange on which registered

Common Stock, $0.001 par value per share

RMCF

The Nasdaq Global Market

Securities Registered Pursuant To Section 12(g) Of The Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐  No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒

Indicate  by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities  Exchange Act  of  1934  during  the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§
232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange
Act. (Check one):

Large accelerated filer                    ☐
Non-accelerated filer                    ☒

Accelerated filer                            
Smaller reporting company          
Emerging growth company                  

☐
☒
☐

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
           
 
Table of Contents

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or  revised
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial
reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☐

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the
correction of an error to previously issued financial statements. ☐

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the
registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).         Yes ☐ No ☒

The aggregate market value of the registrant’s common stock (based on the closing price as quoted on the Nasdaq Global Market on August 31, 2022, the last business day
of  the  registrant’s  most  recently  completed  second  fiscal  quarter)  held  by  non-affiliates  was  $36,755,278.  For  purposes  of  this  calculation,  shares  of  common  stock
beneficially owned by each executive officer and director and by holders of more than 10% of the registrant’s outstanding common stock have been excluded since those
persons may under certain circumstances be deemed to be affiliates of the registrant. This determination of affiliate status is not necessarily a conclusive determination for
other purposes.

As of May 19, 2023, there were 6,283,450 shares of the registrant’s common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement in connection with the 2023 Annual Meeting of Stockholders (the “Proxy Statement”) are incorporated by reference in
Part III of this Annual Report on Form 10-K. The Proxy Statement will be filed with the Securities and Exchange Commission within 120 days of the registrant’s fiscal year
ended February 28, 2023.

 
 
 
 
 
 
 
 
 
 
 
ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
FORM 10-K

TABLE OF CONTENTS

Table of Contents

PART I.

ITEM 1. BUSINESS
ITEM 1A. RISK FACTORS
ITEM 1B. UNRESOLVED STAFF COMMENTS
ITEM 2. PROPERTIES
ITEM 3. LEGAL PROCEEDINGS
ITEM 4. MINE SAFETY DISCLOSURES

PART II.

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY
SECURITIES
ITEM 6. RESERVED
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
ITEM 9A.  CONTROLS AND PROCEDURES
ITEM 9B. OTHER INFORMATION
ITEM 9C.  DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

PART III.

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
ITEM 11. EXECUTIVE COMPENSATION
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

PART IV.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES
ITEM 16. FORM 10-K SUMMARY

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Cautionary Note Regarding Forward-Looking Statements

This Annual Report on Form 10-K (“Annual Report”) contains statements of our expectations, intentions, plans and beliefs that constitute “forward-looking statements”
within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”),
and  are  intended  to  come  within  the  safe  harbor  protection  provided  by  those  sections.  All  statements  other  than  statements  of  historical  fact  are  “forward-looking
statements,”  including,  but  not  limited  to,  any  projections  of  earnings,  revenue  or  other  financial  items;  any  statements  of  the  plans,  strategies  and  objectives  of
management,  including  for  future  operations,  or  capital  expenditures;  any  statements  concerning  proposed  new  products,  services,  or  developments;  any  statements
regarding future economic conditions or performance; any statements of belief or expectation; and any statements of assumptions underlying any of the foregoing or other
future events. Forward-looking statements may include, among others, words such as “will,” “may,” “would,” “could,” “might,” “likely,” “objective,” “predict,” “project,”
“drive,”  “seek,”  “aim,”  “target,”  “outlook,”  “continue”  “intend,”  “believe,”  “expect,”  “anticipate,”  “should,”  “plan,”  “estimate,”  “potential,”  or  similar  expressions.
Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected, anticipated, or implied. Although it is
not possible to predict or identify all such risks and uncertainties, they include, but are not limited to, the factors discussed in Item 1A. “Risk Factors” of Part I of this
Annual  Report  and  as  described  elsewhere  in  this Annual  Report. All  forward-looking  statements  are  expressly  qualified  in  their  entirety  by  these  and  other  cautionary
statements that we make from time to time in our other SEC filings and public communications. You should evaluate forward-looking statements in the context of these
risks and uncertainties and are cautioned not to place undue reliance on such statements. Forward-looking statements in this Annual Report are made only as of the date
hereof, and we undertake no obligation to update or revise any forward-looking statement except as may be required by law.

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Our Company

PART I.

ITEM 1. BUSINESS

Rocky Mountain Chocolate Factory, Inc., a Delaware corporation, and its subsidiaries (collectively, the “Company,” “Rocky Mountain,” “we,” “us,” or “our”), including its
operating  subsidiary  with  the  same  name,  Rocky  Mountain  Chocolate  Factory,  Inc.,  a  Colorado  corporation  (“RMCF”),  is  an  international  franchisor,  confectionery
manufacturer and retail operator. Founded in 1981, we are headquartered in Durango, Colorado and manufacture an extensive line of premium chocolate candies and other
confectionery  products.  Our  revenues  and  profitability  are  derived  principally  from  our  franchised/licensed  system  of  retail  stores  that  feature  chocolate  and  other
confectionary  products. We  also  sell  our  candy  in  select  locations  outside  of  our  system  of  retail  stores. As  of  February  28,  2023,  there  was  one  Company-owned,  111
licensee-owned and 157 franchised Rocky Mountain Chocolate Factory stores operating in 37 states, Panama, and the Philippines.

In fiscal year (“FY”) 2023, approximately half (50%) of the products sold at Rocky Mountain Chocolate Factory stores were prepared on premises. We believe that in-store
preparation of products creates a special store ambiance, and the aroma and sight of products being made attracts foot traffic and assures customers that products are fresh.

Our  principal  competitive  strengths  lie  in  our  brand  name  recognition,  our  reputation  for  the  quality,  variety  and  taste  of  our  products,  the  ambiance  of  our  stores,  our
expertise in the manufacture of chocolate candy products and the merchandising and marketing of confectionary products, and the control and training infrastructures we
have implemented to ensure consistent customer service and execution of successful practices and techniques at our stores.

We believe our manufacturing expertise and reputation for quality has facilitated the sale of select products through specialty markets. We are currently selling our products
in a select number of specialty markets, including wholesale, fundraising, corporate sales, mail order, private label and internet sales (collectively “Omni-channel”).

Our  consolidated  revenues  in  FY  2023  were  primarily  derived  from  three  principal  sources:  (i)  sales  to  franchisees  and  other  third  parties  of  chocolates  and  other
confectionery products manufactured by us (77%-76%-80% in 2023, 2022 and 2021 respectively); (ii) sales at Company-owned stores of chocolates and other confectionery
products (including products manufactured by us) (3%-4%-4%), and (iii) the collection of initial franchise, royalties and marketing fees from franchisees (20%-20%-16%).
For FY 2023, nearly all of our revenues were derived from domestic sources, with less than 1% derived from international sources. As described below, the Company sold
its frozen yogurt business subsequent to the end of FY 2023.

Sale of Frozen Yogurt Business

On May 1, 2023, subsequent to the end of fiscal year 2023, the Company completed the sale of substantially all of the assets of its wholly-owned subsidiary and frozen
yogurt business, U-Swirl International, Inc. (“U-Swirl”). The aggregate sale price of U-Swirl was $2.75 million, consisting of (i) $1.75 million in cash and (ii) $1.0 million
evidenced by a three-year secured promissory note. The business divestiture of the U-Swirl segment was preceded by a separate sale of the Company’s three owned U-Swirl
locations on February 24, 2023. With the sale of our frozen yogurt segment on May 1, 2023, we continue to focus on our confectionery business to further enhance our
competitive position and operating margin, simplify our business model, and deliver sustainable value to our stockholders. The consolidated financial statements present the
historical  financial  results  of  the  former  U-Swirl  segment  as  discontinued  operations  for  all  periods  presented.  See  Note  20  of  the  Notes  to  Consolidated  Financial
Statements included in Item 8, “Financial Statements and Supplementary Data“, of this Annual Report for information on this divestiture.

Business Strategy

Our updated long term strategic objective is to build upon the solid market position of our brand and high-quality products to create a world-class experience for consumers
of premium chocolate products, whether in premium confection stores operated by our franchisees or by us, or purchased from us through a variety of other channels. We
intend to lead this effort through the delivery of an exceptional store experience and development of category leadership through innovation. To accomplish this objective,
we will employ a business strategy that includes the elements set forth below.

Product Quality and Variety

We maintain the gourmet taste and quality of our chocolate candies by using the finest chocolate and other wholesome ingredients. We use our proprietary recipes, primarily
developed by our master candy makers. A typical Rocky Mountain Chocolate Factory store offers up to 100 of our chocolate candies throughout the year and as many as
200,  including  many  packaged  candies,  during  the  holiday  seasons.  Individual  stores  also  offer  numerous  varieties  of  gourmet  caramel  apples  as  well  as  other  products
prepared in the store from Company recipes. We have enhanced our product development and innovation capabilities through the Company’s recent hiring of its first ever
R&D Director.

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Store Atmosphere and Ambiance

We  seek  to  establish  a  fun,  enjoyable  and  inviting  atmosphere  in  each  of  our  store  locations.  Unlike  most  other  confectionery  stores,  each  Rocky  Mountain  Chocolate
Factory store prepares numerous products, including caramel apples, in the store. In-store preparation is designed to be both fun and entertaining for customers. We believe
the  in-store  preparation  and  aroma  of  our  products  enhances  the  ambiance  at  Rocky  Mountain  Chocolate  Factory  stores,  is  fun  and  entertaining  for  our  customers  and
conveys  an  image  of  freshness  and  homemade  quality. The  Company  has  been,  and  is  committed  to,  deploying  increased  headquarter  resources  to  our  store  network  to
further improve the store experience and enhance profitability, all while maintaining brand standards.

Site Selection

Careful  selection  of  a  new  retail  site  is  critical  to  the  success  of  our  stores.  We  consider  many  factors  in  identifying  suitable  sites,  including  tenant  mix,  visibility,
attractiveness, accessibility, level of foot traffic and occupancy costs. Final site selection occurs only after our senior management has approved the site.

Increase Same Store Retail Sales at Existing Rocky Mountain Chocolate Factory Stores

We  seek  to  increase  profitability  of  our  store  system  by  increasing  sales  at  existing  store  locations  through  a  combination  of  offering  the  optimal  product  assortment  to
stores, improving order fulfillment, facilitating increased product availability to stores through streamlined logistics, and providing Company personnel to help franchised
locations improve their sales and profitability. We recognize that a 10% system-wide increase in revenues from our existing store base would be the equivalent of opening
15 new stores.

Changes in system-wide domestic same store retail sales at Rocky Mountain Chocolate Factory locations are as follows:

FY 2019 compared to FY 2018
FY 2020 compared to FY 2019
FY 2021 compared to FY 2020
FY 2022 compared to FY 2021
FY 2023 compared to FY 2022

1.0%
0.5%
(24.8)%
62.4%
0.5%

Same store sales declined during FY 2021 primarily as a result of nearly all of the franchise stores being directly and negatively impacted by public health measures taken in
response to COVID-19, with nearly all locations experiencing reduced operations as a result of, among other things, modified business hours and store and mall closures.
This decline was offset by a same store sales increase during FY 2022 when store operations resumed normal operations following the initial impacts of COVID-19.

We are working towards a full rebranding of our offerings, as well as a redesign of our stores, both of which, we believe, will improve the store experience and have a
positive impact on same store sales.

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Increased System-Wide Annual Unit Volume (“AUV”)

A critical part of success in selling new franchises is the attractiveness of store level economics, which include robust and expanding system-wide annual sales. For FY 2023
our AUV was approximately $574,000, which represents a 31% increase from the FY 2020 AUV of $437,000. We look to build upon this momentum and our goal is to
achieve system-wide AUV of $800,000 by fiscal year 2028.

Enhanced Operating Efficiencies

We have added highly experienced manufacturing and supply chain talent in order to bring sustained operating efficiencies to the factory. In addition to such actions and
investing in new and more efficient factory equipment, we are rationalizing our portfolio of products and streamlining production lines to both reduce labor needs as well as
improve product quality and consistency. We seek to achieve $1.2MM in annual operating cost improvements at our current level of production by the middle of fiscal year
2025, and achieve a 30% factory gross margin by fiscal year 2028.

Expansion Strategy

We are continually exploring opportunities to grow our brand and expand our business. Key elements of our expansion strategy are set forth below.

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Unit Growth

We continue to pursue unit growth opportunities in locations where we have traditionally been successful, by improving and expanding our retail store concepts and product
portfolio, and by targeting high pedestrian traffic environments.

High Traffic Environments

We  currently  establish  franchised  stores  in  the  following  environments:  regional  centers,  outlet  centers,  tourist  areas,  street  fronts,  airports,  other  entertainment-oriented
environments and festival and community centers. We have established business relationships with most of the major developers in the United States and believe that these
relationships provide us with the opportunity to take advantage of attractive sites in new and existing real estate environments.

Multi-unit Operators

We have traditionally focused our franchise marketing efforts largely on single unit operators. By further enhancing our brand strength, product offering, and strong store
experience, coupled with enhanced economics, we seek going forward to appeal more, and market to, multi-unit operators looking to expand their portfolio of franchised
opportunities into a premium chocolate franchise concept.

Expanded Omni-channel Selling Efforts

We have acquired new sales and marketing talent, as well as developed new third party relationships, to facilitate the sale and distribution of Rocky Mountain Chocolate
Factory products to channels outside of the franchisee network.

Rocky Mountain Chocolate Factory Name Recognition and New Market Penetration

We believe the visibility of our stores and the high foot traffic at many of our locations has generated strong name recognition of Rocky Mountain Chocolate Factory and
demand for our franchises. The Rocky Mountain Chocolate Factory system currently is concentrated in the western and Rocky Mountain region of the United States, but
growth has generated a gradual easterly momentum as new stores have been opened in the eastern half of the country. We believe this growth has further increased our name
recognition and demand for our franchises. We believe that distribution of Rocky Mountain Chocolate Factory products through our Omni-channel business also increases
name recognition and brand awareness in areas of the country in which we have not previously had a significant presence and we believe it will also improve and benefit
our entire store system.

We  seek  to  establish  a  fun,  enjoyable  and  inviting  atmosphere  in  each  of  our  store  locations.  Unlike  many  other  confectionery  stores,  each  Rocky  Mountain  Chocolate
Factory store prepares numerous products, including caramel apples, in the store. In FY 2023, an average of approximately half of the revenues of franchised stores were
generated by sales of products prepared on premises. In-store preparation is designed to be both fun and entertaining for customers and we believe the in-store preparation
and aroma of our products enhance the ambiance at Rocky Mountain Chocolate Factory stores, is fun and entertaining for our customers and conveys an image of freshness
and homemade quality.

The average store size is approximately 1,000 square feet, approximately 650 square feet of which is selling space. Most stores are open seven days a week.

In  January  2007,  we  began  testing  co-branded  locations,  such  as  the  co-branded  stores  with  Cold  Stone  Creamery.  Co-branding  a  location  is  a  vehicle  to  exploit  retail
environments  that  would  not  typically  support  a  stand-alone  Rocky  Mountain  Chocolate  Factory  store.  Co-branding  can  also  be  used  to  more  efficiently  manage  rent
structure, payroll and other operating costs in environments that have not historically supported stand-alone Rocky Mountain Chocolate Factory stores. As of February 28,
2023, Cold Stone Creamery franchisees operated 101 co-branded locations, our U-Swirl franchisees operated 10 co-branded locations.

International units in operation were as follows on February 28, 2023:

Rocky Mountain Chocolate Factory
The Republic of Panama
The Republic of the Philippines

Total

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Products and Packaging

We  produce  approximately  400  chocolate  candies  and  other  confectionery  products  using  proprietary  recipes  developed  primarily  by  our  master  candy  makers.  These
products include many varieties of clusters, caramels, creams, toffees, mints and truffles. These products are offered for sale and also configured into approximately 250
varieties of packaged assortments. During the Christmas, Easter and Valentine's Day holiday seasons, we may make as many as 90 items, including many candies offered in
packages, that are specially designed for such holidays. A typical Rocky Mountain Chocolate Factory store offers up to 100 of these approximately 400 chocolate candies
and other confectionery products throughout the year and up to an additional 90 during the holiday seasons. Individual stores also offer more than 15 varieties of caramel
apples and other products prepared in the store. In FY 2023, approximately 49% of the revenues of Rocky Mountain Chocolate Factory stores are generated by products
manufactured at our factory, 48% by products made in individual stores using our recipes and ingredients purchased from us or approved suppliers and the remaining 3% by
products such as ice cream, coffee and other sundries purchased from approved suppliers.

In FY 2023, approximately 15% of our factory sales resulted from the sale of products outside of our system of franchised and licensed locations, which we refer to as
Omni-channel customers, compared with 17% of our factory sales resulting from Omni-channel customers in FY 2022. See Item 1A “Risk Factors—Risks Related to Our
Company  and  Strategy—Our  Sales  to  Omni-channel  Customers,  Customers  Outside  Our  System  of  Franchised  Stores,  Are  Concentrated  Among  a  Small  Number  of
Customers.” These products are produced using the same quality ingredients and manufacturing processes as the products sold in our network of retail stores.

We  use  the  finest  chocolates,  nutmeats  and  other  wholesome  ingredients  in  our  candies  and  continually  strive  to  offer  new  confectionery  items  in  order  to  maintain  the
excitement  and  appeal  of  our  products.  We  develop  special  packaging  for  the  Christmas,  Valentine's  Day  and  Easter  holidays,  and  customers  can  have  their  purchases
packaged in decorative boxes and fancy tins throughout the year.

Chocolate candies that we manufacture are sold at prices ranging from $21.95 to $33.30 per pound, with an average price of $26.96 per pound. Franchisees set their own
retail prices, though we do recommend prices for all of our products.

Operating Environment

Rocky Mountain Chocolate Factory

We currently establish Rocky Mountain Chocolate Factory stores in six primary environments: outlet centers, festival and community centers, regional centers, tourist areas,
street fronts, airports and other entertainment-oriented shopping centers. Each of these environments has a number of attractive features, including high levels of foot traffic.
Rocky Mountain Chocolate Factory domestic franchise locations in operation as of February 28, 2023, include:

Outlet Centers
Festival/Community Centers
Regional Centers
Tourist Areas
Street Fronts
Airports
Other

Outlet Centers

20.9%
20.3%
18.9%
17.6%
10.5%
5.9%
5.9%

As  of  February  28,  2023,  there  were  approximately  32  Rocky  Mountain  Chocolate  Factory  stores  in  outlet  centers.  We  have  established  business  relationships  with  a
number  of  the  major  outlet  center  developers  in  the  United  States.  Although  not  all  factory  outlet  centers  provide  desirable  locations  for  our  stores,  we  believe  our
relationships with these developers will provide us with the opportunity to take advantage of attractive sites in new and existing outlet centers.

Festival and Community Centers

As of February 28, 2023, there were approximately 31 Rocky Mountain Chocolate Factory stores in festival and community centers. Festival and community centers offer
retail shopping outside of traditional regional and outlet center shopping.

Regional Centers

As  of  February  28,  2023,  there  were  Rocky  Mountain  Chocolate  Factory  stores  in  approximately  29  regional  centers,  including  a  location  in  the  Mall  of America  in
Bloomington, Minnesota. Although they often provide favorable levels of foot traffic, regional centers typically involve more expensive rent structures and competing food
and beverage concepts.

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Tourist Areas, Street Fronts, Airports and Other Entertainment-Oriented Shopping Centers

As of February 28, 2023, there were approximately 27 Rocky Mountain Chocolate Factory stores in locations considered to be tourist areas. Tourist areas are very attractive
locations because they offer high levels of foot traffic and favorable customer spending characteristics, and greatly increase our visibility and name recognition. We believe
there are a number of other environments that have the characteristics necessary for the successful operation of Rocky Mountain Chocolate Factory stores such as airports
and casinos. As of February 28, 2023, there were 9 franchised Rocky Mountain Chocolate Factory stores at airport locations.

Franchising Program

General

We continue to attract qualified and experienced franchisees, whom we consider to be a vital part of the Company’s continued growth. We believe our relationship with our
franchisees is fundamental to the performance of our brand and we strive to maintain a collaborative relationship with our franchisees. Our franchising philosophy is one of
service  and  commitment  to  our  franchise  system  and  we  continuously  seek  to  improve  our  franchise  support  services.  Our  concept  has  been  rated  as  an  outstanding
franchise opportunity by publications and organizations rating such opportunities. The Rocky Mountain Chocolate Factory concept has frequently been ranked in the Top
500 Franchises by Entrepreneur Magazine. As of February 28, 2023, there were 157 franchised stores in the Rocky Mountain Chocolate Factory system.

Franchisee Sourcing and Selection

The  majority  of  new  franchises  are  awarded  to  persons  referred  to  us  by  existing  franchisees,  to  interested  consumers  who  have  visited  one  of  our  domestic  franchise
locations and to existing franchisees. We also advertise for new franchisees in national and regional newspapers and online as suitable potential store locations come to our
attention.  We  are  exploring  the  use  of  third  party  franchise  lead  generators  to  supplement  our  efforts.  Franchisees  are  currently  approved  by  a  committee  of  the  senior
executive team based on the applicant's net worth and liquidity, business acumen and prior experience with franchising and/or fast moving consumer goods (“FMCG”),
together with an assessment of work ethic and personality compatibility with our operating philosophy.

International Franchising and Licensing

International growth is generally achieved through entry into a Master License Agreement covering specific countries, with a licensee that meets minimum qualifications to
develop  Rocky  Mountain  Chocolate  Factory  in  that  country.  License  agreements  are  generally  entered  into  for  a  period  of  3-10  years  and  allow  the  licensee  exclusive
development rights in a country. Generally, we require an initial license fee and commitment to a development schedule. Active international license agreements in place
include the following:

● In  October  2014,  we  entered  into  a  Licensing  Agreement  in  the  Republic  of  the  Philippines.  As  of  February  28,  2023,  three  units  were  operating  under  the

agreement.

● In May 2017, we entered into a Licensing Agreement in the Republic of Panama. As of February 28, 2023, one unit was operating under the agreement.

Co-Branding

In August 2009, we entered into a Master License Agreement with Kahala Franchise Corp. Under the terms of the agreement, select current and future Cold Stone Creamery
franchise  stores  are  co-branded  with  both  the  Rocky  Mountain  Chocolate  Factory  and  the  Cold  Stone  Creamery  brands.  Locations  developed  or  modified  under  the
agreement are subject to the approval of both parties. Locations developed or modified under the agreement will remain franchisees of Cold Stone Creamery and will be
licensed to offer the Rocky Mountain Chocolate Factory brand. As of February 28, 2023, Cold Stone Creamery franchisees operated 101 stores under this agreement.

Additionally, we allow U-Swirl brands to offer Rocky Mountain Chocolate Factory products under terms similar to other co-branding agreements. As of February 28, 2023,
there were 10 U-Swirl cafés offering Rocky Mountain Chocolate Factory products.

Training and Support

Each domestic franchisee owner/operator and each store manager for a domestic franchisee is required to complete a comprehensive training program in store operations
and management. We have established a training center at our Durango headquarters in the form of a full-sized replica of a properly configured and merchandised Rocky
Mountain  Chocolate  Factory  store.  Topics  covered  in  the  training  course  include  our  philosophy  of  store  operation  and  management,  customer  service,  merchandising,
pricing,  cooking,  inventory  and  cost  control,  quality  standards,  record  keeping,  labor  scheduling  and  personnel  management.  Training  is  based  on  standard  operating
policies  and  procedures  contained  in  an  operations  manual  provided  to  all  franchisees,  which  the  franchisee  is  required  to  follow  by  terms  of  the  franchise  agreement.
Additionally, and importantly, trainees are provided with a complete orientation to our operations by working in key factory operational areas and by meeting with members
of our senior management.

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Our operating objectives include providing knowledge and expertise in merchandising, marketing and customer service to all front-line store level employees to maximize
their skills and ensure that they are fully versed in our proven techniques.

We provide ongoing support to franchisees through our field consultants, who maintain regular and frequent communication with the stores by phone and by site visits. The
field consultants also review and discuss store operating results with the franchisee and provide advice and guidance in improving store profitability and in developing and
executing store marketing and merchandising programs.

Quality Standards and Control

The franchise agreements for Rocky Mountain Chocolate Factory brand franchisees require compliance with our procedures of operation and food quality specifications and
permit audits and inspections by us.

Operating  standards  for  Rocky  Mountain  Chocolate  Factory  brand  stores  are  set  forth  in  operating  manuals.  These  manuals  cover  general  operations,  factory  ordering,
merchandising,  advertising  and  accounting  procedures.  Through  their  regular  visits  to  franchised  stores,  our  field  consultants  audit  performance  and  adherence  to  our
standards. We have the right to terminate any franchise agreement for non‑compliance with our operating standards. Products sold at the stores and ingredients used in the
preparation of products approved for on-site preparation must be purchased from us or from approved suppliers.

The Franchise Agreement: Terms and Conditions

The domestic offer and sales of our franchise concepts are made pursuant to the respective franchise disclosure document prepared in accordance with federal and state laws
and regulations. States that regulate the sale and operation of franchises require a franchisor to register or file certain notices with the state authorities prior to offering and
selling franchises in those states.

Under the current form of our domestic franchise agreements, franchisees pay us (i) an initial franchise fee for each store, (ii) royalties based on monthly gross sales, and
(iii) a marketing fee based on monthly gross sales. Franchisees are generally granted exclusive territory with respect to the operation of their stores only in the immediate
vicinity  of  their  stores.  Chocolate  products  not  made  on  premises  by  franchisees  must  be  purchased  from  us  or  approved  suppliers.  The  franchise  agreements  require
franchisees  to  comply  with  our  procedures  of  operation  and  food  quality  specifications,  to  permit  inspections  and  audits  by  us  and  to  remodel  stores  to  conform  with
standards  then  in  effect.  We  may  terminate  the  franchise  agreement  upon  the  failure  of  the  franchisee  to  comply  with  the  conditions  of  the  agreement  and  upon  the
occurrence of certain events, such as insolvency or bankruptcy of the franchisee or the commission by the franchisee of any unlawful or deceptive practice, which in our
judgment is likely to adversely affect the system. Our ability to terminate franchise agreements pursuant to such provisions is subject to applicable bankruptcy and state
laws and regulations. See “Regulation” below for additional information.

The agreements prohibit the transfer or assignment of any interest in a franchise without our prior written consent. The agreements also give us a right of first refusal to
purchase any interest in a franchise if a proposed transfer would result in a change of control of that franchise. The refusal right, if exercised, would allow us to purchase the
interest proposed to be transferred under the same terms and conditions and for the same price as offered by the proposed transferee.

The term of each franchise agreement is ten years, and franchisees have the right to renew for one additional ten-year term.

Franchise Financing

We do not typically provide prospective franchisees with financing for their stores for new or existing franchises, but we have developed relationships with several sources
of franchisee financing to whom we will refer franchisees. Typically, franchisees have obtained their own sources of such financing and have not required our assistance. In
the normal course of business, we extend credit to customers, primarily franchisees that satisfy pre-defined credit criteria, for inventory and other operational costs.

In select instances, we have provided limited financing to franchisees. As a result, as of February 28, 2023, we have approximately $200,000 of notes receivable as a result
of financing our franchisees. When we finance franchisees the notes are secured by the assets financed.

Company Store Operations

As of February 28, 2023, there was one Company-owned Rocky Mountain Chocolate Factory store. Our flagship store, located in Durango, Colorado, (“Flagship Store”)
provides a training ground for Company personnel and a controllable testing ground for new products and promotions, operating and training methods and merchandising
techniques, which may then be incorporated into the franchise store operations.

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Manufacturing Operations

General

We manufacture our chocolate candies at our manufacturing facility in Durango, Colorado. All products are produced consistent with our philosophy of using the finest
high-quality ingredients to achieve our marketing motto of “The Peak of Perfection in Handmade Chocolates®.”

We have always believed that we should control the manufacturing of our own chocolate products. By controlling manufacturing, we can better maintain our high product
quality  standards,  offer  unique  proprietary  products,  manage  costs,  control  production  and  shipment  schedules  and  potentially  pursue  new  or  under-utilized  distribution
channels.

Manufacturing Processes

The manufacturing process primarily involves cooking or preparing candy centers, including nuts, caramel, peanut butter, creams and jellies, and then coating them with
chocolate or other toppings. All of these processes are conducted in carefully controlled temperature ranges, and we employ strict quality control procedures at every stage
of the manufacturing process. We use a combination of manual and automated processes at our factory. Although we believe that it is currently preferable to perform certain
manufacturing processes, such as the dipping of some large pieces by hand, automation increases the speed and efficiency of the manufacturing process. We have from time
to time automated certain processes formerly performed by hand where it has become cost-effective for us to do so without compromising product quality or appearance.

We also seek to ensure the freshness of products sold in Rocky Mountain Chocolate Factory stores with frequent shipments. Most Rocky Mountain Chocolate Factory stores
do not have significant space for the storage of inventory, and we encourage franchisees and store managers to order only the quantities that they can reasonably expect to
sell within approximately two to four weeks. For these reasons, we generally do not have a significant backlog of orders.

The manufacture and sale of consumer food products is highly regulated. In the U.S., our activities are subject to regulation by various government agencies, including the
Food and Drug Administration (“FDA”), the Department of Agriculture, the Federal Trade Commission, the Department of Commerce and the Environmental Protection
Agency, as well as various state and local agencies. Similar agencies also regulate our businesses outside of the U.S.

The  Company  has  a  product  quality  and  safety  program. This  program  is  integral  to  our  supply  chain  platform  and  is  intended  to  ensure  that  all  products  we  purchase,
manufacture and distribute are safe, are of high quality and comply with applicable laws and regulations. Through our product quality and safety program, we evaluate our
supply chain including ingredients, packaging, processes, products, distribution and the environment to determine where product quality and safety controls are necessary.
We follow the FDA mandated Hazard Analysis and Risk-based Preventive Controls which includes a 12 step process to determine risks based on individual processes. To
support  this  hazard  analysis  model,  and  in  accordance  with  private  and  federal  mandated  requirements,  we  also  adhere  to  all  good  manufacturing  practices  ("GMPs")
including several supporting policies and procedures that ensure all risks identified are in control. Various government agencies and third-party firms, as well as our quality
assurance staff, conduct audits of all facilities that manufacture our products to ensure effectiveness and compliance with our program and applicable laws and regulations.

Ingredients

The principal ingredients used in our products are chocolate, nuts, sugar, corn syrup, cream and butter. The factory receives shipments of ingredients daily. To ensure the
consistency  of  our  products,  we  buy  ingredients  from  a  limited  number  of  reliable  suppliers.  In  order  to  ensure  a  continuous  supply  of  chocolate  and  certain  nuts,  we
frequently enter into purchase contracts of between six to eighteen months for these products. Because prices for these products may fluctuate, we may benefit if prices rise
during the terms of these contracts, but we may be required to pay above-market prices if prices fall. We have one or more alternative sources for most essential ingredients
and  therefore  believe  that  the  loss  of  any  one  supplier  would  not  have  a  material  adverse  effect  on  our  business  or  results  of  operations.  We  currently  purchase  small
amounts of finished candy from third parties on a private label basis for sale in Rocky Mountain Chocolate Factory stores. As a result of recent macro-economic inflationary
trends and disruptions to the global supply chain, we have experienced and may continue to experience higher raw material, labor, and freight costs.

Trucking Operations

We operate eight trucks and ship a substantial portion of our products from the factory on our own fleet. Our trucking operations enable us to deliver our products to the
stores quickly and cost-effectively. In addition, we back-haul our own ingredients and supplies, as well as products from third parties, on return trips, which helps achieve
even greater efficiencies and cost savings.

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Marketing

General

We rely primarily on in-store promotion and point-of-purchase materials to promote the sale of our products. The monthly marketing fees collected from franchisees are
used by us to develop new packaging and in-store promotion and point-of-purchase materials, and to create and update our local store marketing guides and materials.

We  focus  on  local  store  marketing  efforts  by  providing  customizable  marketing  materials,  including  advertisements,  coupons,  flyers  and  brochures  generated  by  our  in-
house Creative Services department. The department works directly with franchisees to implement local store marketing programs.

We have not historically, and do not intend to, engage in national traditional media advertising in the near future. Consistent with our commitment to community support,
we seek opportunities to participate in local and regional events, sponsorships and charitable causes. This support leverages low-cost, high return publicity opportunities for
mutual gain partnerships.

Internet and Social Media

We’ve initiated a robust program to leverage the marketing benefits of various social media outlets. These lower-cost marketing opportunities leverage the positive feedback
of  our  customers,  expanding  brand  awareness  through  a  customer’s  network  of  contacts.  Complementary  to  local  store  marketing  efforts,  these  networks  also  provide  a
medium  for  us  to  communicate  regularly  and  authentically  with  customers.  When  possible,  we  work  to  facilitate  direct  relationships  between  our  franchisees  and  their
customers. We use social media as a tool to build brand recognition, increase repeat exposure, and enhance dialogue with consumers about their preferences and needs. The
majority  of  stores  have  location-specific  Facebook®  and  Instagram®  accounts  dedicated  to  helping  customers  interact  directly  with  their  local  store.  Proceeds  from  the
monthly marketing fees collected from franchisees are used by us to facilitate and assist stores in managing their online presence consistent with our brand and marketing
efforts.

Competition

The retailing of confectionery products is highly competitive. We and our franchisees compete with numerous businesses that offer products similar to those offered by our
stores.  Many  of  these  competitors  have  greater  name  recognition  and  financial,  marketing  and  other  resources  than  us.  In  addition,  there  is  intense  competition  among
retailers for attractive commercial real estate sites suitable for Rocky Mountain Chocolate Factory stores, store personnel and qualified franchisees.

We believe that our principal competitive strengths lie in our name recognition and our reputation for the quality, value, variety and taste of our products and the ambiance
of our stores; our knowledge and experience in applying criteria for the selection of new store locations; our expertise in merchandising and marketing of chocolate and
other candy products; and the control and training infrastructures we have implemented to ensure execution of successful practices and techniques at our store locations. In
addition, by controlling the manufacturing of our own chocolate products, we can better maintain our high product quality standards for those products, offer proprietary
products, manage costs, control production and shipment schedules and pursue new or under-utilized distribution channels.

Trade Name and Trademarks

The trade name “Rocky Mountain Chocolate Factory®,” the phrases, “The Peak of Perfection in Handmade Chocolates®“, “America's Chocolatier®“ as well as all other
trademarks, service marks, symbols, slogans, emblems, logos and designs used in the Rocky Mountain Chocolate Factory system, are our proprietary rights. We believe all
of the foregoing are of material importance to our business. The trademark “Rocky Mountain Chocolate Factory” is registered in the United States and Canada. Applications
to register the Rocky Mountain Chocolate Factory trademark have been filed and/or obtained in certain foreign countries.

We  have  not  attempted  to  obtain  patent  protection  for  the  proprietary  recipes  developed  by  our  master  candy-maker  and  instead  rely  upon  our  ability  to  maintain  the
confidentiality of those recipes.

Environmental Matters

We are not aware of any federal, state, local or international environmental laws or regulations that we expect to materially affect our earnings or competitive position or
result in material capital expenditures. However, we cannot predict the effect of possible future environmental legislation or regulations on our operations. During FY 2023,
we had no material environmental compliance-related capital expenditures, and no such material expenditures are anticipated in FY 2024.

Seasonal Factors

Our sales and earnings are seasonal, with significantly higher sales and earnings occurring during key holidays, such as Christmas, Easter and Valentine's Day, and the U.S.
summer vacation season than at other times of the year, which may cause fluctuations in our quarterly results of operations. In addition, quarterly results have been, and in
the future are likely to be, affected by the timing of new store openings, the sale of franchises and the timing of purchases by customers outside our network of franchised
locations. Because of the seasonality of our business, results for any quarter are not necessarily indicative of the results that may be achieved in other quarters or for a full
fiscal year.

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Regulation

Company-owned and franchised Rocky Mountain Chocolate Factory stores are subject to licensing and regulation by the health, sanitation, safety, building and fire agencies
in the state or municipality where located. Difficulties or failures in obtaining the required licensing or approvals could delay or prevent the opening of new stores. New
stores must also comply with landlord and developer criteria.

Many  states  have  laws  regulating  franchise  operations,  including  registration  and  disclosure  requirements  in  the  offer  and  sale  of  franchises. We  are  also  subject  to  the
Federal Trade Commission regulations relating to disclosure requirements in the sale of franchises and ongoing disclosure obligations.

Additionally,  certain  states  have  enacted  and  others  may  enact  laws  and  regulations  governing  the  termination  or  non-renewal  of  franchises  and  other  aspects  of  the
franchise relationship that are intended to protect franchisees, including among other things, limitation on the duration and scope of non-competition provisions applicable
to  franchisees. Although  these  laws  and  regulations,  and  related  court  decisions,  may  limit  our  ability  to  terminate  franchises  and  alter  franchise  agreements,  we  do  not
believe that such laws or decisions will have a material adverse effect on our franchise operations. However, the laws applicable to franchise operations and relationships
continue to develop, and we are unable to predict the effect on our intended operations of additional requirements or restrictions that may be enacted or of court decisions
that may be adverse to franchisors.

Federal and state environmental regulations have not had a material impact on our operations but more stringent and varied requirements of local governmental bodies with
respect to zoning, land use and environmental factors could delay the construction of new stores, increase our capital expenditures and thereby decrease our earnings and
negatively impact our competitive position.

Companies engaged in the manufacturing, packaging and distribution of food products are subject to extensive regulation by various governmental agencies. A finding of
failure to comply with one or more regulations could result in the imposition of sanctions, including the closing of all or a portion of our facilities for an indeterminate
period  of  time.  Our  product  labeling  is  subject  to  and  complies  with  the  Nutrition  Labeling  and  Education Act  of  1990  and  the  Food Allergen  Labeling  and  Consumer
Protection Act of 2004.

We  provide  a  limited  amount  of  trucking  services  to  third  parties,  to  fill  available  space  on  our  trucks.  Our  trucking  operations  are  subject  to  various  federal  and  state
regulations,  including  regulations  of  the  Federal  Highway Administration  and  other  federal  and  state  agencies  applicable  to  motor  carriers,  safety  requirements  of  the
Department  of  Transportation  relating  to  interstate  transportation  and  federal,  state  and  Canadian  provincial  regulations  governing  matters  such  as  vehicle  weight  and
dimensions.

We believe that we are operating in substantial compliance with all applicable laws and regulations.

Human Capital

On  February  28,  2023,  we  employed  approximately  158  people,  including  136  full-time  employees,  in  the  United  States.  Most  employees,  with  the  exception  of  store
management, factory management and corporate management, are paid on an hourly basis. We also employ some individuals on a temporary basis during peak periods of
store and factory operations. We seek to ensure that participatory management processes, mutual respect and professionalism and high-performance expectations for the
employees exist throughout the organization. We believe that we provide working conditions, wages and benefits that compare favorably with those of our competitors. Our
employees are not covered by a collective bargaining agreement. We consider our employee relations to be good.

The Company’s franchisees are independent business owners, their employees are not the Company’s employees and therefore are not included in our employee count.

Labor and Supply Chain

As a result of recent macroeconomic inflationary trends and disruptions to the global supply chain, we have experienced and expect to continue experiencing higher raw
material,  labor,  and  freight  costs. We  have  seen  labor  and  logistics  challenges,  which  we  believe  have  contributed  to  lower  factory,  retail,  and  e-commerce  sales  of  our
products  due  to  the  availability  of  material,  labor,  and  freight.  In  addition,  we  could  experience  additional  lost  sales  opportunities  if  our  products  are  not  available  for
purchase as a result of continued disruptions in our supply chain relating to an inability to obtain ingredients or packaging, labor challenges at our logistics providers or our
manufacturing facility, or if we or our franchisees experience delays in stocking our products. For additional information, see Item 1A. “Risk Factors” - The Availability and
Price of Principal Ingredients Used in Our Products Are Subject to Factors Beyond Our Control.“Item 7. Management’s Discussion and Analysis of Financial Condition
and Results of Operations” for a discussion of recent business developments.

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Our principal executive offices are located at 265 Turner Drive, Durango, Colorado 81303, and our telephone number is (970) 259-0554. We have operations throughout the
Unites Stated, Panama and the Philippines. Our website address is www.rmcf.com. Information contained on or accessible through our websites is neither a part of this
Annual Report nor incorporated by reference herein.

Ethics and Governance

We have adopted the Rocky Mountain Chocolate Factory Code of Conduct, which qualifies as a code of ethics under Item 406 of Regulation S-K. The code applies to all of
our  employees,  officers,  including  our  principal  executive  officer,  principal  financial  officer,  principal  accounting  officer  or  controller,  and  persons  performing  similar
functions,  and  directors.  Our  Code  of  Conduct  is  available  free  of  charge  on  our  website  at  https://ir.rmcf.com/corporate-governance/governance-documents.  We  will
disclose any waiver we grant to an executive officer or director under our code of ethics, or certain amendments to the Code of Conduct, on our website.

In  addition,  we  have  adopted  Code  of  Ethics  for  Senior  Financial  Officers,  charters  for  each  of  the  Board’s  four  standing  committees  and  the Whistleblower/Complaint
Procedures for Accounting and Auditing Matters. All of these materials are available on our web site at https://ir.rmcf.com/corporate-governance/governance-documents. 

Available Information

The Internet address of our website is www.rmcf.com. Additional websites specific to our franchise opportunities and investor relations are www.sweetfranchise.com and
https://ir.rmcf.com, respectively.

We file or furnish annual, quarterly and current reports, proxy statements and other information with the United States Securities and Exchange Commission (“SEC”). We
make available free of charge, through our Internet website, our Annual Report, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to those
reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after we electronically file such material with, or furnish
it to, the SEC. The SEC also maintains a website that contains these reports, proxy and information statements and other information that can be accessed, free of charge, at
www.sec.gov. The contents of our websites are not incorporated into, and should not be considered a part of, this Annual Report.

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Risks Specific to Our Company and the Industry in Which We Operate

ITEM 1A. RISK FACTORS

Our Sales To Omni-Channel Customers, Customers Outside Our System Of Franchised Stores, Are Concentrated Among A Small Number Of Customers.

The Company has historically sold its product to relatively few customers outside its network of franchised and licensed locations (Omni-channel customers).

During FY 2023 our sales to Omni-channel customers were approximately $3.5 million or 11.5% of our total revenue. Of this amount, approximately 77% or $2.7 million
was the result of sales to three customers.

The Divestiture Of Our U-Swirl Business May Have Material Adverse Effects On Our Financial Condition, Results Of Operations Or Cash Flows.

In May 2023, subsequent to our fiscal year-end, we announced that we had completed the sale of substantially all of the assets of U-Swirl, our wholly-owned subsidiary and
frozen yogurt business. The consummation of the sale of the U-Swirl business involves risks, including retention of uncertain contingent liabilities related to the divested
business  and  risks  associated  with  the  collection  of  notes  receivable  contemplated  in  the  sale,  any  of  which  could  result  in  a  material  adverse  effect  to  our  financial
condition, results of operations or cash flows. We cannot be certain that we will be successful in managing these or any other significant risks that we encounter as a result
of divesting the U-Swirl business.

Our Growth Is Dependent Upon Attracting And Retaining Qualified Franchisees And Their Ability To Operate Their Franchised Stores Successfully.

Our continued growth and success are dependent in part upon our ability to attract, retain and contract with qualified franchisees. Our growth is dependent upon the ability
of franchisees to operate their stores successfully, promote and develop our store concepts, and maintain our reputation for an enjoyable in-store experience and high-quality
products. Although  we  have  established  criteria  to  evaluate  prospective  franchisees  and  have  been  successful  in  attracting  franchisees,  there  can  be  no  assurance  that
franchisees will be able to operate successfully in their franchise areas in a manner consistent with our concepts and standards. As a result, we may realize a reduction in
number of units in operation or fail to achieve our opening targets.

Increases In Costs Could Adversely Affect Our Operations.

Inflationary factors such as increases in the costs of ingredients, energy and labor directly affect our operations. Most of our leases provide for cost-of-living adjustments
and require us to pay taxes, insurance and maintenance expenses, all of which are subject to inflation. Additionally, our future lease costs for new facilities may reflect
potentially escalating costs of real estate and construction. There is no assurance that we will be able to pass on our increased costs to our customers or that our customers
will continue to purchase at historical levels in the event that we pass along cost increases in the form of higher prices. If we are unable to pass along cost increases we may
realize a decrease in gross margin on products we sell and produce.

Price  Increases  May  Not  Be  Sufficient  To  Offset  Cost  Increases And  Maintain  Profitability  Or  May  Result  In  Sales  Volume  Declines Associated  With  Pricing
Elasticity.

We  may  be  able  to  pass  some  or  all  raw  materials,  energy  and  other  input  cost  increases  to  customers  by  increasing  the  selling  prices  of  our  products,  however,  higher
product prices may also result in a reduction in sales volume and/or consumption. If we are not able to increase our selling prices sufficiently, or in a timely manner, to
offset increased raw material, energy or other input costs, including packaging, direct labor, overhead and employee benefits, or if our sales volume decreases significantly,
there could be a negative impact on our financial condition and results of operations.

Our Expansion Plans Are Dependent On The Availability Of Suitable Sites For Franchised Stores At Reasonable Occupancy Costs.

Our expansion plans are critically dependent on our ability to obtain suitable sites for franchised stores at reasonable occupancy costs for our franchised stores in high foot
traffic retail environments. There is no assurance that we will be able to obtain suitable locations for our franchised stores in this environment at a cost that will allow such
stores to be economically viable.

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Same Store Sales Have Fluctuated and Will Continue to Fluctuate on a Regular Basis.

Our same store sales, defined as year-over-year sales for a store that has been open for at least one year, have fluctuated significantly in the past on an annual and quarterly
basis and are expected to continue to fluctuate in the future. During the past five fiscal years, same store sales results at Rocky Mountain Chocolate Factory franchise stores
have fluctuated as follows: (a) from (24.8%) to 62.4% for annual fiscal year comparisons; and (b) from (29.3%) to 58.5% for quarterly comparisons. Sustained declines in
same store sales or significant same store sales declines in any single period could have a material adverse effect on our results of operations. Same store sales declined
during FY 2021 and established the large negative percentage changes reflected above, primarily as a result of nearly all of the franchise stores being directly and negatively
impacted by public health measures taken in response to COVID-19, with nearly all locations experiencing reduced operations as a result of, among other things, modified
business hours and store and mall closures. Same store sales increased during FY 2022 and established the large positive percentage changes reflected above, primarily as a
result of nearly all of the franchise stores being directly and positively impacted by a resurgence in consumer demand following the relaxing of many public health measures
taken in response to COVID-19. If same store sales decline, we may experience a decrease in demand for products we sell and a decrease in revenue from royalty and
marketing fees.

Higher Labor Costs, Increased Competition For Qualified Team Members And Ensuring Adequate Staffing Increases The Cost Of Doing Business. Additionally,
Changes  In  Employment  And  Labor  Laws,  Including  Health  Care  Legislation  And  Minimum  Wage  Increases,  Could  Increase  Costs  For  Our  System-Wide
Operations.

Our success depends in part on our and our franchisees’ ability to recruit, motivate, train and retain a qualified workforce to work in our stores in an intensely competitive
environment. We and our franchisees have experienced, and could continue to experience, a shortage of labor for stores positions due to job market trends and conditions,
which could decrease the pool of available qualified talent for key functions. Our ability to attract and retain hourly employees in our stores and factory has been impacted
by  these  trends  and  conditions,  and  we  expect  staffing  and  labor  challenges  to  continue  into  2024.  Increased  costs  associated  with  recruiting,  motivating  and  retaining
qualified employees to work in the Company-owned stores, franchised stores and our factory have had, and may in the future have, a negative impact on our Company-
owned store and factory margins and the margins of franchised stores. Competition for qualified drivers for both our stores and supply-chain function also continues to
increase as more companies compete for drivers or enter the delivery space, including third party aggregators. Additionally, economic actions, such as boycotts, protests,
work stoppages or campaigns by labor organizations, could adversely affect us (including our ability to recruit and retain talent) or our franchisees and suppliers. Social
media may be used to foster negative perceptions of employment with our Company in particular or in our industry generally, and to promote strikes or boycotts.

We  are  also  subject  to  federal,  state  and  foreign  laws  governing  such  matters  as  minimum  wage  requirements,  overtime  compensation,  benefits,  working  conditions,
citizenship requirements and discrimination and family and medical leave and employee related litigation. Labor costs and labor-related benefits are primary components in
the cost of operation. Labor shortages, increased employee turnover and health care mandates could increase our system-wide labor costs.

A significant number of hourly personnel are paid at rates at or above the federal and state minimum wage requirements. Accordingly, the enactment of additional state or
local  minimum  wage  increases  above  federal  wage  rates  or  regulations  related  to  exempt  employees  has  increased  and  could  continue  to  increase  labor  costs  for  our
domestic system-wide operations. A significant increase in the federal minimum wage requirement could adversely impact our financial condition and results of operations.

The Seasonality Of Our Sales And New Store Openings Can Have A Significant Impact On Our Financial Results From Quarter To Quarter.

Our sales and earnings are seasonal, with significantly higher sales and earnings occurring during key holidays and summer vacation season than at other times of the year,
which causes fluctuations in our quarterly results of operations. In addition, quarterly results have been, and in the future are likely to be, affected by the timing of new store
openings and the sale of franchises. Because of the seasonality of our business and the impact of new store openings and sales of franchises, results for any quarter are not
necessarily indicative of the results that may be achieved in other quarters or for a full fiscal year.

The Retailing Of Confectionery Products Is Highly Competitive And Many Of Our Competitors Have Competitive Advantages Over Us.

The  retailing  of  confectionery  products  is  highly  competitive.  We  and  our  franchisees  compete  with  numerous  businesses  that  offer  similar  products.  Many  of  these
competitors have greater name recognition and financial, marketing and other resources than we do. In addition, there is intense competition among retailers for real estate
sites, store personnel and qualified franchisees. Competitive market conditions could have a material adverse effect on us and our results of operations and our ability to
expand successfully.

Changes In Consumer Tastes And Trends Could Have A Material Adverse Effect On Our Operations.

The sale of our products is affected by changes in consumer tastes and health concerns, including views regarding the consumption of chocolate. Numerous other factors
that we cannot control, such as economic conditions, demographic trends, traffic patterns and weather conditions, influence the sale of our products. Changes in any of these
factors could have a material adverse effect on us and our results of operations.

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We Are Subject To Federal, State And Local Regulations.

We  are  subject  to  regulation  by  the  Federal Trade  Commission  and  must  comply  with  certain  state  laws  governing  the  offer,  sale  and  termination  of  franchises  and  the
refusal to renew franchises. Many state laws also regulate substantive aspects of the franchisor-franchisee relationship by, for example, requiring the franchisor to deal with
its  franchisees  in  good  faith,  prohibiting  interference  with  the  right  of  free  association  among  franchisees  and  regulating  discrimination  among  franchisees  in  charges,
royalties or fees. Franchise laws continue to develop and change, and changes in such laws could impose additional costs and burdens on franchisors. Our failure to obtain
approvals to sell franchises and the adoption of new franchise laws, or changes in existing laws, could have a material adverse effect on us and our results of operations.

Each  of  our  Company-owned  and  franchised  stores  is  subject  to  licensing  and  regulation  by  the  health,  sanitation,  safety,  building  and  fire  agencies  in  the  state  or
municipality where located. Difficulties or failures in obtaining required licenses or approvals from such agencies could delay or prevent the opening of a new store. We and
our franchisees are also subject to laws governing our relationships with employees, including minimum wage requirements, overtime, working and safety conditions and
citizenship  requirements.  Because  a  significant  number  of  our  employees  are  paid  at  rates  related  to  the  state  minimum  wage,  increases  in  the  minimum  wage  would
increase our labor costs. The failure to obtain required licenses or approvals, or an increase in the minimum wage rate, employee benefits costs (including costs associated
with mandated health insurance coverage) or other costs associated with employees, could have a material adverse effect on us and our results of operations.

Companies engaged in the manufacturing, packaging and distribution of food products are subject to extensive regulation by various governmental agencies. A finding of
failure to comply with one or more regulations could result in the imposition of sanctions, including the closing of all or a portion of our facilities for an indeterminate
period of time, and could have a material adverse effect on us and our results of operations.

Information  Technology  System  Failures,  Breaches  Of  Our  Network  Security  Or  Inability  To  Upgrade  Or  Expand  Our  Technological  Capabilities  Could
Interrupt Our Operations And Adversely Affect Our Business.

We  and  our  franchisees  rely  on  our  computer  systems  and  network  infrastructure  across  our  operations,  including  point-of-sale  processing  at  our  stores.  Our  and  our
franchisees’ operations depend upon our and our franchisees’ ability to protect our computer equipment and systems against damage from physical theft, fire, power loss,
telecommunications failure or other catastrophic events, as well as from internal and external cybersecurity breaches, viruses and other disruptive problems. Any damage or
failure of our computer systems or network infrastructure that causes an interruption in our operations could have a material adverse effect on our business and subject us or
our franchisees to litigation or to actions by regulatory authorities. Furthermore, the importance of such information technology systems and networks increased in FY 2021
and continued into FY 2022 and FY 2023 due to many of our employees working remotely as a result of the COVID-19 pandemic.

A party who is able to compromise the security measures on our networks or the security of our infrastructure could, among other things, misappropriate our proprietary
information  and  the  personal  information  of  our  customers  and  employees,  cause  interruptions  or  malfunctions  in  our  or  our  franchisee’s  operations,  cause  delays  or
interruptions to our ability to operate, cause us to breach our legal, regulatory or contractual obligations, create an inability to access or rely upon critical business records or
cause other disruptions in our operations. These breaches may result from human errors, equipment failure, fraud, or malice on the part of employees or third parties.

We expend financial resources to protect against such threats and may be required to further expend financial resources to alleviate problems caused by physical, electronic,
and cyber security breaches. As techniques used to breach security are growing in frequency and sophistication and are generally not recognized until launched against a
target, regardless of our expenditures and protection efforts, we may not be able to implement security measures in a timely manner or, if and when implemented, these
measures could be circumvented. Any breaches that may occur could expose us to an increased risk of lawsuits, loss of existing or potential future customers, harm to our
reputation and increases in our security costs, which could have a material adverse effect on our financial performance and operating results.

In the event of a breach resulting in loss of data, such as personally identifiable information or other such data protected by data privacy or other laws, we may be liable for
damages, fines and penalties for such losses under applicable regulatory frameworks despite not handling the data. Further, the regulatory framework around data custody,
data privacy and breaches varies by jurisdiction and is an evolving area of law. We may not be able to limit our liability or damages in the event of such a loss.

We  are  also  continuing  to  expand,  upgrade  and  develop  our  information  technology  capabilities,  including  our  point-of-sale  systems,  as  well  as  the  adoption  of  cloud
services for e-mail, intranet, and file storage. If we are unable to successfully upgrade or expand our technological capabilities, we may not be able to take advantage of
market  opportunities,  manage  our  costs  and  transactional  data  effectively,  satisfy  customer  requirements,  execute  our  business  plan  or  respond  to  competitive  pressures.
Additionally, unforeseen problems with our point-of-sale system may affect our operational abilities and internal controls and we may incur additional costs in connection
with such upgrades and expansion.

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If We, Our Business Partners, Or Our Franchisees Are Unable To Protect Our Customers’ Data, We Could Be Exposed To Data Loss, Litigation, Liability And
Reputational Damage.

In connection with credit and debit card sales, we and our franchisees transmit confidential credit and debit card information by way of secure private retail networks. A
number of retailers have experienced actual or potential security breaches in which credit and debit card information may have been stolen. Although we and our franchisees
use private networks, third parties may have the technology or know-how to breach the security of the customer information transmitted in connection with credit and debit
card  sales,  and  our  and  our  franchisees’  security  measures  and  those  of  our  and  our  franchisees’  technology  vendors  may  not  effectively  prohibit  others  from  obtaining
improper access to this information. If a person were able to circumvent these security measures, he or she could destroy or steal valuable information or disrupt our and our
franchisees’  operations. Any  security  breach  could  expose  us  and  our  franchisees  to  risks  of  data  loss  and  liability  and  could  seriously  disrupt  our  and  our  franchisees’
operations and any resulting negative publicity could significantly harm our reputation. We may also be subject to lawsuits or other proceedings in the future relating to
these types of incidents. Proceedings related to the theft of credit and debit card information may be brought by payment card providers, banks, and credit unions that issue
cards, cardholders (either individually or as part of a class action lawsuit), and federal and state regulators. Any such proceedings could harm our reputation, distract our
management team members from running our business and cause us to incur significant unplanned liabilities, losses and expenses.

We also sell and accept for payment gift cards, and our customer loyalty program provides rewards that can be redeemed for purchases. Like credit and debit cards, gift
cards, and rewards earned by our customers are vulnerable to theft, whether physical or electronic. We believe that, due to their electronic nature, rewards earned through
our customer loyalty program are primarily vulnerable to hacking. Customers affected by any loss of data or funds could litigate against us, and security breaches or even
unsuccessful attempts at hacking could harm our reputation, and guarding against or responding to hacks could require significant time and resources.

We also receive and maintain certain personal information about our customers, including information received through our marketing programs, franchisees and business
partners. Our collection, storage, handling, use, disclosure and security of this information is regulated by U.S. federal, state and local and foreign laws and regulations. If
our security and information systems are compromised or our employees fail to comply with these laws and regulations and this information is obtained by unauthorized
persons or used inappropriately, it could adversely affect our reputation, as well as the results of operations, and could result in litigation against us or the imposition of
penalties. In addition, our ability to accept credit and debit cards as payment in our stores and online depends on us maintaining our compliance status with standards set by
the PCI Security Standards Council. These standards, set by a consortium of the major credit card companies, require certain levels of system security and procedures to
protect our customers’ credit and debit card information as well as other personal information. Privacy and information security laws and regulations change over time, and
compliance with those changes may result in cost increases due to necessary system and process changes.

We Are Subject To Periodic Litigation, Which Could Result In Unexpected Expenses Of Time And Resources.

From time to time, we are called upon to defend ourselves against lawsuits relating to our business. Due to the inherent uncertainties of litigation, we cannot accurately
predict the ultimate outcome of any such proceedings. An unfavorable outcome in any current or future legal proceedings could have an adverse impact on our business, and
financial results. In addition, any significant litigation in the future, regardless of its merits, could divert management's attention from our operations and result in substantial
legal fees. Any litigation could result in substantial costs and a diversion of management's attention and resources that are needed to successfully run our business.

Changes In Health Benefit Claims And Healthcare Reform Legislation Could Have A Material Adverse Effect On Our Operations.

We  accrue  for  costs  to  provide  self-insured  benefits  for  our  employee  health  benefits  program.  We  accrue  for  self-insured  health  benefits  based  on  historical  claims
experience and we maintain insurance coverage to prevent financial losses from catastrophic health benefit claims. We monitor pending and enacted legislation in an effort
to evaluate the effects of such legislation upon our business. Our financial position or results of operations could be materially adversely impacted should we experience a
material increase in claims costs or a change in healthcare legislation that impacts our business.

Our Expansion Into New Markets May Present Increased Risks Due To Our Unfamiliarity With Those Areas And Our Target Customers’ Unfamiliarity With Our
Brands.

Consumers in any new markets we enter will not be familiar with our brands, and we will need to build brand awareness in those markets through significant investments in
advertising and promotional activity.  We may find it more difficult in new markets to secure desirable locations and to hire, motivate and keep qualified employees.

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Issues Or Concerns Related To The Quality And Safety Of Our Products, Ingredients Or Packaging Could Cause A Product Recall And/Or Result In Harm To
The Company’s Reputation, Negatively Impacting Our Results Of Operations.

In order to sell our products, we need to maintain a good reputation with our customers and consumers. Issues related to the quality and safety of our products, ingredients
or packaging could jeopardize our Company’s image and reputation. Negative publicity related to these types of concerns, or related to product contamination or product
tampering,  whether  valid  or  not,  could  decrease  demand  for  our  products  or  cause  production  and  delivery  disruptions.  We  may  need  to  recall  products  if  any  of  our
products become unfit for consumption. In addition, we could potentially be subject to litigation or government actions, which could result in payments of fines or damages.
Costs associated with these potential actions could negatively affect our results of operations.

Our Financial Results May Be Adversely Impacted By The Failure To Successfully Execute Or Integrate Acquisitions, Divestitures And Joint Ventures.

From time to time, we may evaluate potential acquisitions, divestitures or joint ventures that align with our strategic objectives. The success of such activity depends, in
part, upon our ability to identify suitable buyers, sellers or business partners; perform effective assessments prior to contract execution; negotiate contract terms; and, if
applicable,  obtain  government  approval.  These  activities  may  present  certain  financial,  managerial,  staffing  and  talent,  and  operational  risks,  including  diversion  of
management’s attention from existing core businesses; difficulties integrating or separating businesses from existing operations; and challenges presented by acquisitions or
joint ventures which may not achieve sales levels and profitability that justify the investments made. If the acquisitions, divestitures or joint ventures are not successfully
implemented or completed, there could be a negative impact on our results of operations.

Provisions In Our Organizational Documents, As Well As Provisions Of Delaware Law, Could Make It More Difficult Or Costly For A Third Party To Acquire Us,
Even If Doing So Would Benefit Our Stockholders, And Could Limit Attempts To Make Changes In Our Management. 

Our amended and restated certificate of incorporation and bylaws, as well as Delaware law, contain provisions that could make it more difficult for a third party to acquire
us without the consent of our Board of Directors. These provisions include the following:

● Authorize the issuance of “blank check” preferred stock, which is preferred stock with voting or other rights or preferences that could impede a takeover attempt

and that the Board of Directors can create and issue without prior stockholder approval;

● Establish  advance  notice  requirements  for  submitting  nominations  for  election  to  the  Board  of  Directors  and  for  proposing  matters  that  can  be  acted  upon  by

stockholders at a meeting;

● Prohibit stockholder actions by written consent, which means all stockholder actions must be taken at a meeting of our stockholders; and
● Require super-majority voting to amend some provisions in our certificate of incorporation and to amend our bylaws.

Although we believe all of these provisions will make a higher third-party bid more likely by requiring potential acquirers to negotiate with the Board of Directors, these
provisions will apply even if an initial offer may be considered beneficial by some stockholders and therefore could delay and/or prevent a deemed beneficial offer from
being considered. These provisions could also discourage proxy contests and make it more difficult for our stockholders to elect directors and take other corporate actions,
which  may  prevent  a  change  of  control  or  changes  in  our  management  that  a  stockholder  might  consider  favorable.  In  addition,  Section  203  of  the  Delaware  General
Corporation Law may discourage, delay, or prevent a change in control of us. Any delay or prevention of a change of control or change in management that stockholders
might otherwise consider to be favorable could cause the market price of our common stock to decline.

Our Common Stock Price May Be Volatile Or May Decline Regardless Of Our Operating Performance.

Volatility in the market price of our common stock may prevent you from being able to sell your shares at or above the price you paid for such shares. Many factors, which
are outside our control, may cause the market price of our common stock to fluctuate significantly, including those described elsewhere in this “Risk Factors” section and
this Annual Report, as well as the following:

● Our operating and financial performance and prospects;
● Our quarterly or annual earnings or those of other companies in our industry compared to market expectations;
● Conditions that impact demand at our stores and for our products;
● Future announcements concerning our business or our competitors’ businesses;
● The public’s reaction to our press releases, other public announcements and filings with the SEC;
● The size of our public float, and the trading volume of our common stock;
● Coverage by or changes in financial estimates by securities analysts or failure to meet their expectations;
● Market and industry perception of our success, or lack thereof, in pursuing our growth strategy;
● Strategic actions by us or our competitors, such as acquisitions or restructurings;
● Changes in laws or regulations which adversely affect our industry or us;
● Changes in accounting standards, policies, guidance, interpretations or principles;
● Changes in senior management or key personnel;

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● Issuances, exchanges or sales, or expected issuances, exchanges or sales of our capital stock;
● Changes in our dividend policy;
● Adverse resolution of new or pending litigation against us; and
● Changes  in  general  market,  economic  and  political  conditions  in  the  United  States  and  global  economies  or  financial  markets,  including  those  resulting  from

natural disasters, terrorist attacks, pandemics, public health crises, acts of war and responses to such events.

As a result, volatility in the market price of our common stock may prevent investors from being able to sell their common stock at or above the price they paid for such
shares. These broad market and industry factors may materially reduce the market price of our common stock, regardless of our operating performance. In addition, price
volatility may be greater if the public float and trading volume of our common stock is low. As a result, you may suffer a loss on your investment.

Risks Related to the Economy

Global Or Regional Health Pandemics Or Epidemics Could Negatively Impact Our Business Operations, Financial Performance And Results Of Operations.

Our  business  and  financial  results  could  be  negatively  impacted  by  pandemics  or  epidemics.  The  severity,  magnitude  and  duration  of  global  or  regional  pandemics  or
epidemics  are  uncertain  and  hard  to  predict.  COVID-19  significantly  impacted  economic  activity  and  markets  around  the  world,  and  resulted  in  broader  supply,
transportation and labor disruptions resulting in inflation and generally higher operating costs in our business. Relatedly, commodity and transportation costs have become
more volatile and generally increased since the COVID-19 pandemic, as have supply chain disruptions, and transportation and labor shortages. Additionally, government or
regulatory responses to pandemics could negatively impact our business. Mandatory lockdowns or other restrictions on operations in some countries temporarily disrupted
our ability to distribute our products in some markets. Resumption, continuation or expansion of these disruptions could materially adversely impact our operations and
results.

These  and  other  impacts  of  global  or  regional  health  pandemics  or  epidemics  could  have  the  effect  of  heightening  many  of  the  other  risks  described  in  the  risk  factors
presented in this filing, including but not limited to those relating to our reputation, brands, consumer preferences, supply chain, product sales, pricing actions, results of
operations or financial condition. We might not be able to predict or respond to all impacts on a timely basis to prevent near- or long-term adverse impacts to our results.
The ultimate impact of these disruptions also depends on events beyond our knowledge or control, including the duration and severity of other pandemics or epidemics and
actions taken by parties other than us to respond to them. Any of these disruptions could have a negative impact on our business operations, financial performance, results of
operations and stock price, and this impact could be material.

General Economic Conditions Could Have A Material Adverse Effect On Our Business, Results Of Operations And Liquidity Or Our Franchisees, With Adverse
Consequences To Us.

Consumer  purchases  of  discretionary  items,  including  our  products,  often  decline  during  weak  economic  periods  where  disposable  income  is  adversely  affected.  Our
performance  is  subject  to  factors  that  affect  worldwide  economic  conditions,  including  employment,  consumer  debt,  reductions  in  net  worth  based  on  severe  market
declines, residential real estate and mortgage markets, taxation, fuel and energy prices, interest rates, consumer confidence, public health, the value of the U.S. dollar versus
foreign  currencies  and  other  macroeconomic  factors.  These  factors  may  cause  consumers  to  purchase  products  from  lower  priced  competitors  or  to  defer  purchases  of
discretionary products altogether.

Economic weakness could have a material effect on our results of operations, liquidity and capital resources. It could also impact our ability to fund growth and/or result in
us becoming more reliant on external financing, the availability and terms of which may be uncertain. In addition, a weak economic environment may exacerbate the other
risks noted below.

We rely in large part on our franchisees and the manner in which they operate their stores to develop and promote our business. It is possible that additional franchisees
could file for bankruptcy, become delinquent in their payments to us, or simply shut down which could have a significant adverse impact on our business due to loss of
factory sales and loss or delay in payments of royalties, contributions to our marketing fund and other fees. Additionally, the availability of credit to our small business
franchisees may be curtailed due to tighter credit conditions in the marketplace, and as a result could delay or preclude franchisees from making required store upgrades.

Although  we  have  developed,  and  continue  to  develop,  evolving  criteria  to  evaluate  and  screen  prospective  developers  and  franchisees,  we  cannot  be  certain  that  the
developers and franchisees we select will have the business acumen or financial resources necessary to open and operate successful franchises in their franchise areas, and
state  franchise  laws  may  limit  our  ability  to  terminate  or  modify  these  franchise  arrangements.  Moreover,  franchisees  may  not  successfully  operate  stores  in  a  manner
consistent with our standards and requirements, or may not hire and train qualified managers and other store personnel. The failure of developers and franchisees to open
and  operate  franchises  successfully  could  have  a  material  adverse  effect  on  us,  our  reputation,  our  brand  and  our  ability  to  attract  prospective  franchisees  and  could
materially adversely affect our business, financial condition, results of operations and cash flows.

We Currently, And May In The Future, Have Assets Held At Financial Institutions That May Exceed The Insurance Coverage Offered By The Federal Deposit
Insurance Corporation (“FDIC”), The Loss Of Which Would Have A Severe Negative Affect On Our Operations And Liquidity.

We may maintain our cash assets at financial institutions in the U.S. in amounts that may be in excess of the FDIC insurance limit of $250,000. In the event of a failure or
liquidity issues at any of the financial institutions where we maintain our deposits or other assets, we may incur a loss to the extent such loss exceeds the FDIC insurance
limitation, which could have a material adverse effect upon our liquidity, financial condition and our results of operations. Similarly, if our customers or partners experience
liquidity issues as a result of financial institution defaults or non-performance where they hold cash assets, their ability to pay us may become impaired and could have a
material adverse effect on our results of operations, including the collection of accounts receivable and cash flows.

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The Financial Performance Of Our Franchisees Can Negatively Impact Our Business.

Risks Related to Our Franchisees

Our financial results are dependent in part upon the operational and financial success of our franchisees. Franchisees purchase product from us and we receive royalties,
franchise  fees,  contributions  to  our  marketing  fund,  and  other  fees  from  our  franchisees.  We  have  established  operational  standards  and  guidelines  for  our  franchisees;
however, we have limited control over how our franchisees’ businesses are run. While we are responsible for ensuring the success of our entire system of stores and for
taking a longer-term view with respect to system improvements, our franchisees have individual business strategies and objectives, which might conflict with our interests.
Our franchisees may not be able to secure adequate financing to open or continue operating their Rocky Mountain Chocolate Factory stores. If they incur too much debt or
if  economic  or  sales  trends  deteriorate  such  that  they  are  unable  to  repay  existing  debt,  our  franchisees  could  experience  financial  distress  or  even  bankruptcy.  If  a
significant number of franchisees become financially distressed, it could harm our operating results through reduced royalty revenues and the impact on our profitability
could be greater than the percentage decrease in the royalty revenues. This would reduce our royalty revenues and could negatively impact margins, since we may not be
able to reduce fixed costs which we continue to incur.

We Have Limited Control With Respect To The Operations Of Our Franchisees, Which Could Have A Negative Impact On Our Business.

Franchisees  are  independent  business  operators  and  are  not  our  employees,  and  we  do  not  exercise  control  over  the  day-to-day  operations  of  their  stores.  We  provide
training and support to franchisees, and set and monitor operational standards, but the quality of franchised stores may be diminished by any number of factors beyond our
control.  Consequently,  franchisees  may  not  successfully  operate  stores  in  a  manner  consistent  with  our  standards  and  requirements,  or  may  not  hire  and  train  qualified
managers and other store personnel. If franchisees do not operate to our expectations, our image and reputation, and the image and reputation of other franchisees, may
suffer  materially  and  system-wide  sales  could  decline  significantly,  which  would  reduce  our  royalty  revenues,  and  the  impact  on  profitability  could  be  greater  than  the
percentage decrease in royalties and fees.

A Significant Shift By Franchisees From Company-Manufactured Products To Products Produced By Third Parties Could Adversely Affect Our Operations.

In FY 2023, approximately 49% of franchised stores' revenues are generated by sales of products manufactured by and purchased from us, 48% by sales of products made in
the stores with ingredients purchased from us or approved suppliers and 3% by sales of products purchased from approved suppliers for resale in the stores. Franchisees'
sales of products manufactured by us generate higher revenues to us than sales of store-made or other products. We have seen a significant increase in system-wide sales of
store-made and other products, which has led to a decrease in purchases from us and has had an adverse effect on our revenues. If this trend continues, it could further
adversely  affect  our  total  revenues  and  results  of  operations.  Such  a  decrease  could  result  from  franchisees'  decisions  to  sell  more  store-made  products  or  products
purchased from approved third party suppliers.

Risks Related to Our Supply Chain

Increase In Ingredient And Other Operating Costs, Including Those Caused By Weather And Food Safety, Could Adversely Affect Our Results Of Operations.

Our Company-owned and franchised stores could also be harmed by supply chain interruptions including those caused by factors beyond our control or the control of our
suppliers. However, prolonged disruption in the supply of products from or to our manufacturing facility due to weather, natural disasters, food safety incidents, regulatory
compliance, labor dispute or interruption of service by carriers could increase costs, limit the availability of ingredients critical to our store operations and have a significant
impact on results. Increasing weather volatility or other long-term changes in global weather patterns could have a significant impact on the price or availability of some of
our ingredients, energy and other materials throughout our supply chain. In particular, adverse weather or cocoa beans or nuts shortages could disrupt the supply of key
ingredients to our and our franchisees’ stores. Insolvency of key suppliers could also cause similar business interruptions and negatively impact our business.

Disruption To Our Manufacturing Facility Or Supply Chain Could Impair Our Ability To Produce Or Deliver Finished Products, Resulting In A Negative Impact
On Our Results Of Operations.

All of our manufacturing operations are located in Durango, Colorado. Disruption to our manufacturing facility or to our supply chain could result from a number of factors,
including  natural  disasters,  pandemics,  outbreak  of  disease,  weather,  fire  or  explosion,  terrorism  or  other  acts  of  violence,  labor  strikes  or  other  labor  activities,
unavailability of raw or packaging materials, and operational and/or financial instability of key suppliers and other vendors or service providers. We believe that we take
adequate precautions to mitigate the impact of possible disruptions. We have strategies and plans in place to manage disruptive events if they were to occur. However, if we
are unable, or find that it is not financially feasible, to effectively plan for or mitigate the potential impacts of such disruptive events on our manufacturing facility or supply
chain, our financial condition and results of operations could be negatively impacted.

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ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

Our manufacturing operations and corporate headquarters are located at 265 Turner Drive, Durango, Colorado 81303, which is a 53,000 square foot manufacturing facility
that we own. During FY 2023, our manufacturing operations produced approximately 1.69 million pounds of chocolate candies, which was a decrease of approximately
9.9%  from  the  approximately  1.88  million  pounds  produced  in  FY  2022.  We  believe  our  manufacturing  facility  has  the  capacity  to  produce  approximately  5.3  million
pounds per year, subject to certain assumptions about product mix, which we believe is sufficient for our current operating needs. In addition to our manufacturing facility,
we own a two-acre parcel adjacent to our manufacturing facility to ensure the availability of adequate space to expand as volume demands.

As of February 28, 2023, the Company had obligations for one non-cancelable lease for our Flagship Store having an expiration date of January 31, 2026, which contains an
optional ten-year renewal right. We do not deem this store lease to be material in relation to our overall operations.

For  information  as  to  the  amount  of  our  rental  obligations  under  leases  on  both  Company-owned  and  franchised  stores,  see  Note  10  “Leasing  Arrangements”  to  our
consolidated financial statements included in Item 8 of this Annual Report.

Item 1.  Legal Proceedings

ITEM 3. LEGAL PROCEEDINGS

The information set forth in Note 1 to the consolidated financial statements under the caption “Subsequent Events” appearing in Item 1 of Part I of the Company’s Quarterly
Report on Form 10-Q for the quarterly period ended November 30, 2022, is incorporated by reference herein.

The Company is a party to various other legal proceedings arising in the ordinary course of business from time to time. Management believes that the resolution of these
matters will not have a material adverse effect on the Company’s financial position, results of operations or cash flows.

ITEM 4. MINE SAFETY DISCLOSURES

Not Applicable.

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ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY
SECURITIES

PART II.

Market Information

Our shares of common stock trade on the Nasdaq Global Market tier of The Nasdaq Stock Market under the trading symbol “RMCF.”

Holders

On May 19, 2023, there were approximately 430 record holders of our common stock. This figure does not include an estimate of the number of beneficial holders whose
shares are held of record by banks, broker or other nominees.

Dividends

Although we have previously paid cash dividends on our common stock, we have no present intention to pay cash dividends on our common stock. Any determination to
pay  dividends  to  holders  of  our  common  stock  will  be  at  the  discretion  of  our  board  of  directors  and  will  depend  upon  many  factors,  including  our  financial  condition,
results of operations, projections, liquidity, earnings, legal requirements, restrictions in our existing and any future debt and other factors that our board of directors deems
relevant.

ITEM 6. RESERVED

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This Management’s Discussion and Analysis (“MD&A”) is intended to assist in an understanding of our financial condition and should be read in conjunction with our
Consolidated Financial Statements and accompanying Notes included in Item 8 of this Annual Report. The following discussion contains forward-looking statements that
reflect  our  plans,  estimates  and  beliefs,  and  involve  risks  and  uncertainties.  Our  actual  results  may  differ  materially  from  those  anticipated  in  these  forward-looking
statements as a result of various factors, including those discussed elsewhere in this Annual Report, particularly in Item 1A. “Risk Factors.”

Overview

Rocky Mountain Chocolate Factory, Inc., a Delaware corporation, and its subsidiaries (including its operating subsidiary with the same name, Rocky Mountain Chocolate
Factory, Inc., a Colorado corporation (“RMCF”) (referred to as the “Company,” “we,” “us,” or “our”) is an international franchisor, confectionery manufacturer and retail
operator. Founded in 1981, we are headquartered in Durango, Colorado and manufacture an extensive line of premium chocolate candies and other confectionery products.
Our revenues and profitability are derived principally from our franchised/licensed system of retail stores that feature chocolate and other confectionary products. We also
sell our candy in select locations outside of our system of retail stores and license the use of our brand with certain consumer products. As of February 28, 2023, there was
one Company-owned, 111 licensee-owned and 157 franchised Rocky Mountain Chocolate Factory stores operating in 37 states, Panama, and the Philippines.

On May 1, 2023, subsequent to the end of FY 2023, the Company completed the sale of substantially all of the assets of its wholly-owned subsidiary and frozen yogurt
business,  U-Swirl  International,  Inc.  (“U-Swirl”).  The  aggregate  sale  price  of  U-Swirl  was  $2.75  million,  consisting  of  (i)  $1.75  million  in  cash  and  (ii)  $1.0  million
evidenced by a three-year secured promissory note. The business divestiture of the U-Swirl segment was preceded by a separate sale of the Company’s three owned U-Swirl
locations on February 24, 2023. The consolidated financial statements present the historical financial results of the former U-Swirl segment as discontinued operations for
all periods presented. See Note 20 of the Notes to Consolidated Financial Statements included in Item 8, “Financial Statements and Supplementary Data“, of this Annual
Report for information on this divestiture.

With the sale of our frozen yogurt segment on May 1, 2023, we continue to focus on our confectionery business to further enhance our competitive position and operating
margin, simplify our business model, and deliver sustainable value to our stockholders.

Current Trends Affecting Our Business and Outlook

As a result of recent macroeconomic inflationary trends and disruptions to the global supply chain, we have experienced and expect to continue experiencing higher raw
material,  labor,  and  freight  costs. We  have  seen  labor  and  logistics  challenges,  which  we  believe  have  contributed  to  lower  factory,  retail  and  e-commerce  sales  of  our
products  due  to  the  availability  of  material,  labor  and  freight.  In  addition,  we  could  experience  additional  lost  sale  opportunities  if  our  products  are  not  available  for
purchase as a result of continued disruptions in our supply chain relating to an inability to obtain ingredients or packaging, labor challenges at our logistics providers or our
manufacturing facility, or if we or our franchisees experience delays in stocking our products.

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During FY 2023 and FY 2022, the Company incurred substantial costs associated with a stockholder’s contested solicitation of proxies in connection with our 2022 and
2021  annual  meeting  of  stockholders.  During  FY  2023,  the  Company  incurred  approximately  $4.1  million  of  costs  associated  with  the  contested  solicitation  of  proxies,
compared  with  $1.7  million  incurred  in  FY  2022.  These  costs  are  recognized  as  general  and  administrative  expense  in  the  Consolidated  Statement  of  Operations.
Additionally,  as  a  result  of  the  contested  solicitation  of  proxies  and  the  resulting  changes  to  the  composition  of  the  Company’s  Board  of  Directors,  at  the  2021  annual
meeting of stockholders, the Company incurred $1.1 million of accrued severance costs and accelerated restricted stock unit expense during FY 2023 and incurred $1.9
million of accrued severance costs and accelerated restricted stock unit expense during FY 2022. These costs were incurred associated with the retirement of the Company’s
former CEO and the retirement of the Company’s former Senior Vice President – Sales and Marketing.

We  are  subject  to  seasonal  fluctuations  in  sales  because  of  key  holidays  and  the  location  of  our  franchisees,  which  have  traditionally  been  located  in  resort  or  tourist
locations, and the nature of the products we sell, which are highly seasonal. Historically, the strongest sales of our products have occurred during key holidays and summer
vacation seasons. Additionally, quarterly results have been, and in the future are likely to be, affected by the timing of new store openings and sales of franchises. Because
of the seasonality of our business and the impact of new store openings and sales of franchises, results for any quarter are not necessarily indicative of results that may be
achieved in other quarters or for a full fiscal year.

The  most  important  factors  in  continued  growth  in  our  earnings  are  our  ability  to  increase  the  sales  of  premium  chocolate  products  manufactured  in  our  manufacturing
facility,  the  ability  to  manufacture  more  efficiently,  supporting  our  franchisees  in  increasing  the  frequency  and  average  value  of  customer  transactions,  ongoing  online
revenue growth, and unit growth.

Our ability to successfully achieve expansion of our franchise systems depends on many factors not within our control including the availability of suitable sites for new
store establishment and the availability of qualified franchisees to support such expansion.

Efforts to reverse the decline in same store pounds purchased from the factory by franchised stores and to increase total factory sales depend on many factors, including new
store openings, competition, the receptivity of our franchise system to our product introductions and promotional programs. During FY 2023, same store pounds purchased
from our manufacturing facility by franchised and co-branded licensed stores increased by approximately 3.9% in the first quarter, declined by approximately 15.4% in the
second quarter, increased by approximately 5.7% in the third quarter, declined approximately 8.0% in the fourth quarter, and declined 3.3% overall in FY 2023 as compared
to the same periods in FY 2022.

Termination of Strategic Partnership with Edible Arrangements

On  November  1,  2022,  the  Company  sent  a  formal  notice  to  Edible Arrangements®,  LLC  and  its  affiliates  (“Edible”)  terminating  the  strategic  alliance  and  ecommerce
agreements with Edible. Prior to such termination, the Company sold its confectionary products in Edible’s store locations and ecommerce platform. On November 1, 2022,
the Company sent a formal notice to Edible terminating the Exclusive Supplier Operating Agreement, dated December 20, 2019 (“Exclusive Supplier Agreement”), by and
between the Company and Edible, and the Ecommerce Licensing Agreement, dated March 16, 2020 (“Licensing Agreement”), by and between the Company and Edible.
Subsequent  to  the  termination  of  the  Supplier Agreement  and  Licensing Agreement,  the  Company  has  no  remaining  material  obligations  under  the  Strategic Alliance
Agreement,  dated  as  of  December  20,  2019,  by  and  among  the  Company,  Farids  &  Co.  LLC  and  Edible Arrangements;  the  Common  Stock  Purchase  Warrant,  dated
December 20, 2019, issued to Edible; and the Indemnification Letter Agreement, dated March 16, 2020, by and between the Company and Edible.

Results of Continuing Operations

Fiscal 2023 Compared To Fiscal 2022

Results Summary

Basic loss per share increased from a net loss from continuing operations of $(0.08) per share in FY 2022 to a net loss from continuing operations of $(0.88) per share in FY
2023. Revenues increased by 3.2% from $29.5 million for FY 2022 to $30.4 million for FY 2023. Operating loss increased from an operating loss of $695,000 in FY 2022
to an operating loss of $4.9 million in FY 2023. Net loss from continuing operations increased from a net loss of $500,000 in FY 2022 to a net loss of $6.0 million in FY
2023.

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REVENUES

($'s in thousands)

Factory sales
Retail sales
Franchise fees
Royalty and marketing fees
Total

Factory Sales

For the Year Ended
February 28,

2023

2022

$
Change

%
Change

  $

  $

23,372.1    $
1,084.8     
204.7     
5,770.8     
30,432.4    $

22,374.2    $
1,160.3     
179.7     
5,774.4     
29,488.6    $

997.9     
(75.5)    
25.0     
(3.6)    
943.8     

4.5%
(6.5)%
13.9%
(0.1)%
3.2%

The increase in factory sales for FY 2023 compared to FY 2022 was primarily due to an 6.8%, $1.3 million, increase in sales of product to our network of franchised and
licensed retail stores partially offset by a 6.8%, $257,000, decrease in shipments of product to customers outside our network of franchised retail stores.

In FY 2023, same store pounds purchased by franchisees and licensees declined 3.3% compared to the prior fiscal year. We continue to add new products and focus our
existing product lines in an effort to increase same store pounds purchased by existing locations.

Retail Sales

Retail sales at Company-owned stores decreased by 6.5% from $1.2 million in FY 2022 to $1.1 million in FY 2023. This was the result of an increase in same store sales,
more than offset by the sale of one Company-owned store during the year. In November 2022 the Company sold a Rocky Mountain Chocolate Factory Company-owned
store located in Peoria, Illinois, to a franchisee. As a result of this sale of a Company owned location, the Company operated only its Flagship Store in Durango, CO on
February 28, 2023. During FY 2023 sales at the Company’s Flagship Store increased 13.6% to $886,000 compared to $846,000 during FY 2022.

Royalties, Marketing Fees and Franchise Fees

Royalty and marketing fees were approximately unchanged during FY 2023 compared to FY 2022. Same-store sales at all domestic franchise locations increased by 0.5%
during FY 2023, when compared to FY 2022.

The increase in franchise fee revenue during FY 2023 compared to FY 2022 was primarily the result of store closures and the acceleration of unrecognized franchise fee
revenue.

COSTS AND EXPENSES

Cost of Sales

($'s in thousands)

Cost of sales - factory
Cost of sales - retail
Franchise costs
Sales and marketing
General and administrative
Retail operating
Total

Gross Margin

($'s in thousands)

Factory gross margin
Retail gross margin
Total

For the Year Ended
February 28,

2023

2022

 $
Change

%
Change

  $

  $

  $

  $

20,023.4    $
431.9     
1,825.8     
2,060.2     
10,325.7     
537.5     
35,204.5    $

18,153.8    $
456.9     
1,915.0     
1,474.8     
7,456.3     
606.9     
30,063.7    $

1,869.6     
(25.0)    
(89.2)    
585.4     
2,869.4     
(69.4)    
5,140.8     

10.3%
(5.5)%
(4.7)%
39.7%
38.5%
(11.4)%
17.1%

For the Year Ended
February 28,

2023

2022

$
Change

%
Change

3,348.7    $
652.9     
4,001.6    $

4,220.4    $
703.4     
4,923.8    $

(871.7)    
(50.5)    
(922.2)    

(20.7)%
(7.2)%
(18.7)%

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Gross Margin

(Percent)
Factory gross margin
Retail gross margin
Total

Adjusted Gross Margin
(a non-GAAP measure)
($'s in thousands)

Factory gross margin
Plus: depreciation and amortization
Factory adjusted gross margin (non-GAAP measure)
Retail gross margin
Total Adjusted Gross Margin (non-GAAP measure)

Factory adjusted gross margin (non-GAAP measure)
Retail gross margin
Total Adjusted Gross Margin (non-GAAP measure)

Non-GAAP Measures

For the Year Ended
February 28,

2023

2022

%
Change

%
Change

14.3%   
60.2%   
16.4%   

18.9%   
60.6%   
20.9%   

(4.6)%   
(0.4)%   
(4.5)%   

(24.3)%
(0.7)%
(21.5)%

For the Year Ended
February 28,

2023

2022

$
Change

%
Change

  $

  $

3,348.7 
646.4 
3,995.1 
652.9 
4,648.0 

  $

  $

17.1%   
60.2%   
19.0%   

4,220.4 
620.8 
4,841.2 
703.4 
5,544.6 

  $

  $

21.6%   
60.6%   
23.6%   

(871.7)
25.6 
(846.1)
(50.5)
(896.6)

(4.5)%   
(0.4)%   
(4.6)%   

(20.7)%
4.1%
(17.5)%
(7.2)%
(16.2)%

(20.8)%
(0.7)%
(19.5)%

In  addition  to  the  results  provided  in  accordance  with  U.S.  GAAP,  we  provide  certain  non-GAAP  measures,  which  present  results  on  an  adjusted  basis.  These  are
supplemental measures of performance that are not required by or presented in accordance with U.S. GAAP. Adjusted gross margin and factory adjusted gross margin are
non-GAAP measures. Adjusted gross margin is equal to the sum of our factory adjusted gross margin plus our retail gross margin calculated in accordance with GAAP.
Factory adjusted gross margin is equal to factory gross margin plus depreciation and amortization expense. We believe adjusted gross margin and factory adjusted gross
margin are helpful in understanding our past performance as a supplement to gross margin, factory gross margin and other performance measures calculated in conformity
with GAAP. We believe that adjusted gross margin and factory adjusted gross margin are useful to investors because they provide a measure of operating performance and
our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin and factory adjusted gross margin rather than
gross margin and factory gross margin to make incremental pricing decisions. Adjusted gross margin and factory adjusted gross margin have limitations as analytical tools
because  they  exclude  the  impact  of  depreciation  and  amortization  expense  and  you  should  not  consider  it  in  isolation  or  as  a  substitute  for  any  measure  reported  under
GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations,
we use adjusted gross margin and factory adjusted gross margin as measures of performance only in conjunction with GAAP measures of performance such as gross margin
and factory gross margin.

Cost of Sales and Gross Margin

Factory gross margins decreased to 14.3% in FY 2023 compared to a gross margin of 18.9% during FY 2022, due primarily to a 9.9% decrease in production volume and a
$386,000 increase in expense associated with obsolete inventory. The decrease in production volume was primarily due to a 6.2% decrease in shipments of manufactured
items. Additionally, production volume decreased and expense incurred associated with obsolete inventory increased as a result of the Company undertaking an aggressive
effort  to  rationalize  the  products  it  offers  and  reduce  total  inventory  levels. Total  inventory  decreased  by  15.3%  at  February  28,  2023,  compared  with  the  inventory  on
February 28, 2022.

Retail gross margins decreased from 60.6% during FY 2022, to 60.2% during FY 2023. The decrease in retail gross margins was primarily the result of an increase in the
costs of raw materials.

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Franchise Costs

The decrease in franchise costs in FY 2023 compared to FY 2022 was due primarily to a decrease in professional fees, the result of litigation with our former licensee in
Canada incurred during the prior year, with no comparable legal expense in the current year. As a percentage of total royalty and marketing fees and franchise fee revenue,
franchise costs decreased to 30.6% in FY 2023 from 32.2% in FY 2022. This decrease as a percentage of royalty, marketing and franchise fees is primarily a result of higher
royalty fees partially offset by higher costs.

Sales and Marketing

The increase in sales and marketing costs during FY 2023 compared to FY 2022 was due to an increase in equity compensation costs and contract labor associated with the
retirement of our former Senior Vice President of Sales and Marketing, and an increase in advertising costs.

General and Administrative

The increase in general and administrative costs during FY 2023, compared to FY 2022, was due primarily to costs associated with a stockholder’s contested solicitation of
proxies  in  connection  with  our  2022  annual  meeting  of  stockholders.  During  FY  2023,  the  Company  incurred  approximately  $4.1  million  of  costs  associated  with  the
contested  solicitation  of  proxies,  compared  with  $1.7  million  of  costs  associated  with  a  contested  solicitation  of  proxies  during  FY  2022.  The  Company  also  incurred
increased professional fees related to legal support for our Board of Directors and legal costs associated with compensation arrangements for our former Chief Executive
Officer and Chief Financial Officer and legal and professional costs associated with the search for, and appointment of, a new Chief Executive Officer and a new Chief
Financial  Officer. Additionally,  due  to  a  stockholder’s  contested  solicitation  of  proxies  in  connection  with  our  2021  annual  meeting  of  stockholders,  the  Company  had
become contingently liable for certain change in control severance payments to our former Senior Vice President of Sales and Marketing if a triggering termination was to
occur. As a result of our former Senior Vice President - Sales and Marketing’s retirement in September 2022, the Company incurred $1.1 million of associated severance
costs. As a percentage of total revenues, general and administrative expenses increased to 33.9% during FY 2023, compared to 25.3% during FY 2022.

Retail Operating Expenses

Retail operating expenses decreased 11.4% during FY 2023 compared to FY 2022. Retail operating expenses, as a percentage of retail sales, decreased from 52.3% during
FY 2022 to 49.5% in FY 2023. This decrease is primarily the result of the sale of a Company-owned location. In November 2022 the Company sold a Rocky Mountain
Chocolate  Factory  Company-owned  store  located  in  Peoria,  Illinois,  to  a  franchisee.  The  result  is  that  as  of  February  28,  2023,  the  company  operated  only  one  Rocky
Mountain Chocolate Factory Company-owned location.

Depreciation and Amortization

Depreciation and amortization, exclusive of depreciation and amortization included in cost of sales, was $119,000 during FY 2023, it was approximately unchanged from
$119,000 incurred during FY 2022. Depreciation and amortization included in cost of sales increased 4.1% from $621,000 during FY 2022 to $646,000 during FY 2023.
This increase was the result of investment in equipment.

Other Income (Expense)

Other income was $16,500 during FY 2023, compared to other income of $178,000 during FY 2022. Net interest income was $16,500 during FY 2023, compared to interest
income of $11,000 during FY 2022.

The Company recognized a gain on insurance recovery of $167,100 during FY 2022, compared with no similar amounts recognized during FY 2023.

Income Tax Expense

During FY 2023, we incurred an income tax expense of $614,000 on a loss from continuing operations before income taxes of $4.9 million compared to an income tax
benefit of $17,000 realized on a loss from continuing operations before income taxes of $517,000 during FY 2022. The FY 2023 expense was the result of recording a full
valuation allowance on our deferred income tax assets. See Note 14 to the financial statements for a description of income taxes, deferred tax assets, and associated reserves.

Fiscal 2022 Compared To Fiscal 2021

Results Summary

Basic earnings per share from continuing operations decreased from a net loss from continuing operations of $(0.07) per share in FY 2021 to a net loss from continuing
operations of $(0.08) per share in FY 2022. Revenues increased 35.5% from $21.8 million for FY 2021 to $29.5 million for FY 2022. Operating loss decreased from an
operating loss of $(2.7) million in FY 2021 to an operating loss of $(695,000) in FY 2022. Net loss from continuing operations increased from a net loss of $(410,000) in
FY 2021 to a net loss of $(500,000) in FY 2022. The increase in revenue was due primarily to the impacts from the COVID-19 pandemic during FY 2021, including its
impact on our operation and the operations of our franchised, licensed and Company-owned locations. During FY 2022, many of the disruptions experienced as a result of
the  COVID-19  pandemic  were  no  longer  impacting  our  network  of  franchised  and  licensed  retail  stores  and  many  of  our  locations  had  returned  to,  or  exceeded,  pre-
pandemic levels. These increases were partially offset by the costs associated with the contested solicitation of proxies incurred during FY 2022 with no comparable costs in
FY 2021. The decrease in loss from operations and net loss was due primarily to recovery from the COVID-19 pandemic and the associated impact on revenue during FY
2021 partially offset by the costs associated with the contested solicitation of proxies and the associated accrued severance and stock compensation costs during FY 2022.

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REVENUES

($'s in thousands)

Factory sales
Retail sales
Franchise fees
Royalty and marketing fees
Total

Factory Sales

For the Year Ended
February 28,

2022

2021

$
Change

%
Change

  $

  $

22,374.2    $
1,160.3     
179.7     
5,774.4     
29,488.6    $

17,321.0    $
896.8     
178.1     
3,367.3     
21,763.2    $

5,053.2     
263.5     
1.6     
2,407.1     
7,725.4     

29.2%
29.4%
0.9%
71.5%
35.5%

The increase in factory sales for FY 2022 compared to FY 2021 was primarily due to a 70.0% increase in sales of product to our network of franchised and licensed retail
stores  partially  offset  by  a  40.7%  decrease  in  shipments  of  product  to  customers  outside  our  network  of  franchised  retail  stores.  Purchases  by  the  Company’s  largest
customer, Edible, during FY 2022 were approximately $1.7 million, or 5.3% of the Company’s revenues, compared to $3.5 million, or 15.1% of the Company’s revenues
during  FY  2021.  The  increase  in  sales  of  product  to  our  network  of  franchised  and  licensed  retail  stores  was  primarily  the  result  of  the  COVID-19  pandemic  and  the
associated public health measures in place during FY 2021, which significantly reduced traffic in our stores. During FY 2022 most of the disruptions experienced as a result
of the COVID-19 pandemic were no longer impacting our network of franchised and licensed retail stores and many of our locations had returned to, or exceeded, pre-
pandemic  levels.  During  FY  2022,  certain  disagreements  arose  between  RMCF  and  Edible  related  to  the  strategic  alliance  and  ecommerce  agreements  resulting  in
termination of the agreements in FY 2023, as described herein.  There can be no assurance historical revenue levels will be indicative of future revenues. Same store pounds
purchased  by  domestic  franchise  and  licensed  locations  increased  11.7%  during  FY  2022  when  compared  to  FY  2020  (the  most  recent  comparable  period  prior  to  the
business disruptions of COVID-19).

Retail Sales

The increase in retail sales for FY 2022 compared to FY 2021 was primarily due to all of our Company-owned stores being open during FY 2022 compared to the closure or
limited operations of all of our Company-owned stores for much of FY 2021. The closure or limited operations of our Company-owned stores in the prior year period was
the  result  of  the  COVID-19  pandemic  and  the  associated  public  health  measures  in  place  during  FY  2021. As  of  February  28,  2022  most  Company-owned  stores  had
resumed full operations following COVID-19 related closure.

Royalties, Marketing Fees and Franchise Fees

The  increase  in  royalty  and  marketing  fees  during  FY  2022  compared  to  FY  2021  was  primarily  due  to  the  majority  of  our  franchise  locations  having  resumed  normal
operations during FY 2022, due to the relaxing of restrictions related to the COVID-19 pandemic and the associated public health measures in place during FY 2021 as well
as the rollout of vaccines at the beginning of FY 2022. Nearly all of our franchised locations experienced reduced operations and periods of full closure during FY 2021.
Same  store  sales  at  domestic  franchise  locations  increased  23.6%  in  FY  2022  when  compared  to  FY  2020  (the  most  recent  comparable  period  prior  to  the  business
disruptions of COVID-19).

Franchise fees were approximately unchanged during FY 2022 compared to FY 2021.

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COSTS AND EXPENSES

Cost of Sales

($'s in thousands)

Cost of sales - factory
Cost of sales - retail
Franchise costs
Sales and marketing
General and administrative
Retail operating
Total

Gross Margin

($'s in thousands)

Factory gross margin
Retail gross margin
Total

Gross Margin

(Percent)
Factory gross margin
Retail gross margin
Total

Adjusted Gross Margin
(a non-GAAP measure)
($'s in thousands)

Factory gross margin
Plus: depreciation and amortization
Factory adjusted gross margin (non-GAAP measure)
Retail gross margin
Total Adjusted Gross Margin (non-GAAP measure)

Factory adjusted gross margin (non-GAAP measure)
Retail gross margin
Total Adjusted Gross Margin (non-GAAP measure)

Non-GAAP Measures

  $

  $

  $

  $

  $

  $

For the Year Ended
February 28,

2022

2021

 $
Change

%
Change

18,153.8    $
456.9     
1,915.0     
1,474.8     
7,456.3     
606.9     
30,063.7    $

15,473.8    $
324.7     
1,443.8     
1,623.2     
4,938.1     
478.6     
24,282.2    $

2,680.0     
132.2     
471.2     
(148.4)    
2,518.2     
128.3     
5,781.5     

17.3%
40.7%
32.6%
(9.1)%
51.0%
26.8%
23.8%

For the Year Ended
February 28,

2022

2021

$
Change

%
Change

4,220.4    $
703.4     
4,923.8    $

1,847.2    $
572.1     
2,419.3    $

2,373.2     
131.3     
2,504.5     

128.5%
23.0%
103.5%

For the Year Ended
February 28,

2022

2021

%
Change

%
Change

18.9%   
60.6%   
20.9%   

10.7%   
63.8%   
13.3%   

8.2%    
(3.2)%   
7.6%    

76.6%
(5.0)%
57.1%

For the Year Ended
February 28,

2022

2021

$
Change

%
Change

4,220.4 
620.8 
4,841.2 
703.4 
5,544.6 

  $

  $

21.6%   
60.6%   
23.6%   

1,847.2 
625.5 
2,472.7 
572.1 
3,044.8 

  $

  $

14.3%   
63.8%   
16.7%   

2,373.2 
(4.7)
2,368.5 
131.3 
2,499.8 

7.3%    
(3.2)%   
6.9%    

128.5%
(0.8)%
95.8%
23.0%
82.1%

51.0%
(5.0)%
41.3%

In  addition  to  the  results  provided  in  accordance  with  U.S.  GAAP,  we  provide  certain  non-GAAP  measures,  which  present  results  on  an  adjusted  basis.  These  are
supplemental measures of performance that are not required by or presented in accordance with U.S. GAAP. Adjusted gross margin and factory adjusted gross margin are
non-GAAP measures. Adjusted gross margin is equal to the sum of our factory adjusted gross margin plus our retail gross margin calculated in accordance with GAAP.
Factory adjusted gross margin is equal to factory gross margin plus depreciation and amortization expense. We believe adjusted gross margin and factory adjusted gross
margin are helpful in understanding our past performance as a supplement to gross margin, factory gross margin and other performance measures calculated in conformity
with GAAP. We believe that adjusted gross margin and factory adjusted gross margin are useful to investors because they provide a measure of operating performance and
our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin and factory adjusted gross margin rather than
gross margin and factory gross margin to make incremental pricing decisions. Adjusted gross margin and factory adjusted gross margin have limitations as analytical tools
because  they  exclude  the  impact  of  depreciation  and  amortization  expense  and  you  should  not  consider  it  in  isolation  or  as  a  substitute  for  any  measure  reported  under
GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations,
we use adjusted gross margin and factory adjusted gross margin as measures of performance only in conjunction with GAAP measures of performance such as gross margin
and factory gross margin.

28

 
 
 
 
 
     
 
     
 
 
 
 
   
   
 
 
   
   
   
 
 
     
       
       
       
 
   
   
   
   
   
 
 
     
 
     
 
 
 
 
   
   
 
 
   
   
   
 
 
     
       
       
       
 
   
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
     
 
     
 
     
 
   
   
   
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
     
 
     
 
     
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
     
 
     
 
     
 
     
 
   
   
   
 
 
 
Table of Contents

Cost of Sales and Gross Margin

Factory gross margins increased to 18.9% in FY 2022 compared to a gross margin of 10.7% during FY 2021, due primarily to a 27.4% increase in production volume,
higher average sell prices, and the impacts of Employee Retention Credits in FY 2022 compared to FY 2021, partially offset by increased costs of materials and labor. The
increase in production volume was in response to a 29.2% increase in factory sales, primarily due to a resumption of normal factory operations during FY 2022 compared to
significantly reduced operations during FY 2021. Operations during FY 2021 were lower than historical levels as a result of the impacts of the COVID-19 pandemic. As a
result of the decrease in production volume, factory fixed costs, including idle labor, did not decrease proportionate to factory revenue during FY 2021. During FY 2021 the
Company  incurred  approximately  $280,000  of  production  labor  costs  associated  with  paying  employees  who  abided  by  local  stay  at  home  orders  related  to  COVID-19
public health measures. This excess capacity cost, in the form of idle labor, was included in cost of sales.

Retail gross margins decreased from 63.8% during FY 2021 to 60.6% during FY 2022. The decrease in retail gross margins was primarily the result of higher costs.

Franchise Costs

The  increase  in  franchise  costs  in  FY  2022  compared  to  FY  2021  was  due  primarily  to  an  increase  in  professional  fees,  the  result  of  litigation  with  IC,  our  licensee  in
Canada. As  a  percentage  of  total  royalty  and  marketing  fees  and  franchise  fee  revenue,  franchise  costs  decreased  to  32.2%  in  FY  2022  from  40.7%  in  FY  2021.  This
decrease as a percentage of royalty, marketing and franchise fees is primarily a result of higher royalty fees partially offset by higher costs.

Sales and Marketing

The decrease in sales and marketing costs during FY 2022 compared to FY 2021 was primarily due to a decrease in online advertising costs.

General and Administrative

The increase in general and administrative costs during FY 2022 compared to FY 2021 is primarily due to costs associated with a stockholder’s contested solicitation of
proxies in connection with our 2021 annual meeting of stockholders and the compensation costs associated with the letter agreement between the Company and our former
Chief Executive Officer and Chief Financial Officer. These increases were partially offset by a decrease in bad debt expense during FY 2022 compared to FY 2021 and an
absence of impairment expense related to certain intangible assets during FY 2022 compared with impairment expense of $533,000 incurred during FY 2021. During FY
2022,  the  Company  incurred  approximately  $1.7  million  of  costs  associated  with  the  contested  solicitation  of  proxies  and  $2.0  million  in  change  in  control  severance
expense, compared with no comparable costs incurred in FY 2021. As a percentage of total revenues, general and administrative expenses increased to 25.3% in FY 2022
compared to 22.7% in FY 2021.

Retail Operating Expenses

The increase in retail operating expenses during FY 2022 compared to FY 2021 was a result of the re-opening of all of our Company-owned stores so that all stores were
open  during  FY  2022  compared  to  the  closure  or  limited  operation  of  all  of  our  Company-owned  stores  for  much  of  FY  2021. The  closure  or  limited  operation  of  our
Company-owned stores was the result of COVID-19 and the associated public health measures in place during the FY 2021. Retail operating expenses, as a percentage of
retail sales, decreased from 53.4% during FY 2021 to 52.3% in FY 2022. This decrease is primarily the result of higher retail sales partially offset by higher retail operating
expenses.

Depreciation and Amortization

Depreciation and amortization, exclusive of depreciation and amortization included in cost of sales, was $119,000 during FY 2022, a decrease of 21.9% from $153,000
incurred during FY 2021. This decrease was the result of certain assets becoming fully depreciated. Depreciation and amortization included in cost of sales decreased 0.8%
from  $626,000  during  FY  2021  to  $621,000  during  FY  2022. This  decrease  was  the  result  of  certain  assets  becoming  fully  depreciated,  partially  offset  by  depreciation
related to new assets acquired.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Other Income (Expense)

Other income decreased to $178,000 during FY 2022 compared to other income of $1.6 million during FY 2021. This change was primarily the result of debt forgiveness
income during FY 2021 with no comparable amounts realized during FY 2022. Net interest income was $11,000 in FY 2022 compared to net interest expense of $77,000
during FY 2021. This change was primarily the result of the Company’s increased debt as a result of measures taken during the three months ended May 31, 2020 to ensure
adequate liquidity during the COVID-19 pandemic. During FY 2021, the Company borrowed $3.4 million from its line of credit and borrowed $1.4 million of loans under
the Paycheck Protection Program. The line of credit was paid in full and Paycheck Protection Program loans were fully forgiven during FY 2021.

The  Company  recognized  a  gain  on  insurance  recovery  of  $167,100  during  FY  2022,  compared  with  $210,500  recognized  during  FY  2021.  The  Company  recognized
forgiveness of debt of $1.4 million during FY 2021, with no comparable amount recognized during FY 2022.

Income Tax Expense

We realized $17,000 of income tax benefit in FY 2022 on a loss before income taxes of $517,000, compared to an income tax benefit of $745,000 realized in FY 2021 on a
loss  before  income  taxes  of  $1.2  million.  The  income  tax  benefit  in  FY  2021  was  primarily  the  result  of  debt  forgiveness  income  being  realized  in  FY  2021  with  no
associated income tax expense and the revaluation of a portion of deferred tax assets as a result of the Company realizing a taxable loss during FY 2021 that can be carried
back  to  prior  periods  with  a  higher  effective  income  tax  rate.  The  low  effective  income  tax  rate  in  FY  2022  was  primarily  the  result  of  differences  in  the  valuation  of
restricted stock awards and the realization of $155,000 of employee retention credits that reduced the loss that could be carried back to prior periods.

Liquidity and Capital Resources

As of February 28, 2023, working capital was $6.2 million compared with $9.7 million as of February 28, 2022. The decrease in working capital was due primarily to a
strategic reduction of inventory on hand commensurate with the current product assortments actively marketed by us and our franchisees. We have historically generated
excess operating cash flow.

Cash and cash equivalent balances decreased from $7.6 million as of February 28, 2022 to $4.7 million as of February 28, 2023 as a result of cash used by operating and
investing activities. Our current ratio was 2.2 to 1.0 on February 28, 2023 compared to 2.8 to 1.0 on February 28, 2022. We monitor current and anticipated future levels of
cash and cash equivalents in relation to anticipated operating, financing and investing requirements.

During FY 2023, we had a consolidated net loss of $5.7 million. Operating activities used cash of $2.1 million, with the principal adjustment to reconcile net income to net
cash provided by operating activities being expense associated with establishing a full reserve of deferred tax assets of $722,000, depreciation and amortization of $765,000,
provision  for  obsolete  inventory  of  $732,000  and  stock  compensation  expense  of  $651,000.  During  FY  2022,  we  had  a  consolidated  net  loss  of  $342,000.  Operating
activities  provided  cash  of  $2.9  million,  with  the  principal  adjustment  to  reconcile  net  income  to  net  cash  provided  by  operating  activities  being  an  increase  in  accrued
liabilities of $1.3 million, depreciation and amortization of $740,000 and stock compensation expense of $1.1 million.

During FY 2023, investing activities used cash of $768,000, primarily due to the purchases of property and equipment of $1.0 million, partially offset by investing cash flow
from  discontinued  operations  of  $197,000.  In  comparison,  investing  activities  used  cash  of  $605,000  during  FY  2022  primarily  due  to  the  purchases  of  property  and
equipment of $941,000, partially offset by proceeds received from an insurance recovery of $206,000.

There  were  no  cash  flows  from  financing  activities  during  FY  2023  compared  to  financing  activities  using  $299,000  during  the  prior  year. The  change  in  cash  used  in
financing activities was primarily due to the net settlement of restricted stock units in the prior year with no similar activity in the current year.

Revolving Credit Line

The  Company  has  a  $5.0  million  credit  line  for  general  corporate  and  working  capital  purposes,  of  which  $5.0  million  was  available  for  borrowing  (subject  to  certain
borrowing base limitations) as of February 28, 2023. The credit line is secured by substantially all of the Company’s assets, except retail store assets. Interest on borrowings
is at SOFR plus 2.37% (6.92% on February 28, 2023). Additionally, the line of credit is subject to various financial ratio and leverage covenants. On February 28, 2023, the
Company was in compliance with all such covenants. The credit line is subject to renewal in September 2023 and the Company believes it is likely to be renewed on terms
similar to the current terms.

Contractual Obligations

The table below presents significant contractual obligations of the Company at February 28, 2023.
(Amounts in thousands)

Contractual Obligations
Operating leases
Purchase contracts
Other long-term obligations
Total

Total

Less than 1
year

2-3 Years

4-5 years

More Than 5
years

  $

  $

1,883    $
384     
709     
2,976    $

30

426    $
384     
335     
1,145    $

785    $
-     
342     
1,127    $

282    $
-     
32     
314    $

390 
- 
- 
390 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
   
   
 
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The Company made an average of $766,000 per year in capital expenditures during FY 2021 to FY 2023. For FY 2024 the Company anticipates making approximately $2.8
million in capital expenditures. The planned increase is the result of expected investment in machinery and equipment to replace equipment that has reached the end of its
useful life.

Impact of Inflation

Inflationary factors such as increases in the costs of ingredients and labor directly affect the Company's operations. Most of the Company's leases provide for cost-of-living
adjustments and require it to pay taxes, insurance and maintenance expenses, all of which are subject to inflation. Additionally, the Company’s future lease cost for new
facilities  may  include  potentially  escalating  costs  of  real  estate  and  construction. There  is  no  assurance  that  the  Company  will  be  able  to  pass  on  increased  costs  to  its
customers.

Depreciation expense is based on the historical cost to the Company of its fixed assets, and is therefore potentially less than it would be if it were based on the current
replacement cost. While property and equipment acquired in prior years will ultimately have to be replaced at higher prices, it is expected that replacement will be a gradual
process over many years.

Critical Accounting Estimates

Our  discussion  and  analysis  of  our  financial  condition  and  results  of  operations  are  based  upon  our  consolidated  financial  statements,  which  have  been  prepared  in
accordance with accounting principles generally accepted in the United States of America. The preparation of our consolidated financial statements requires us to make
estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and the related disclosures. Estimates and assumptions include, but are
not  limited  to,  the  carrying  value  of  accounts  and  notes  receivable  from  franchisees,  inventories,  the  useful  lives  of  fixed  assets,  goodwill,  and  other  intangible  assets,
income taxes, contingencies and litigation. We base our estimates on analyses, which form the basis for making judgments about the carrying values of assets and liabilities
that are not readily apparent from other sources. Actual results may differ from these estimates.

We believe that the following represent our critical estimates and assumptions used in the preparation of our consolidated financial statements, although not all inclusive.

Accounts and Notes Receivable - In the normal course of business, we extend credit to customers, primarily franchisees, that satisfy pre-defined credit criteria. We believe
that  we  have  a  limited  concentration  of  credit  risk  primarily  because  our  receivables  are  secured  by  the  assets  of  the  franchisees  to  which  we  ordinarily  extend  credit,
including, but not limited to, their franchise rights and inventories. An allowance for doubtful accounts is determined through analysis of the aging of accounts receivable,
assessments of collectability based on historical trends, and an evaluation of the impact of current and projected economic conditions. The process by which we perform our
analysis  is  conducted  on  a  customer  by  customer,  or  franchisee  by  franchisee,  basis  and  takes  into  account,  among  other  relevant  factors,  sales  history,  outstanding
receivables,  customer  financial  strength,  as  well  as  customer  specific  and  geographic  market  factors  relevant  to  projected  performance.  The  Company  monitors  the
collectability of its accounts receivable on an ongoing basis by assessing the creditworthiness of its customers and evaluating the impact of reasonably likely changes in
economic conditions that may impact credit risks. Estimates with regard to the collectability of accounts receivable are reasonably likely to change in the future.

During the three years ended February 28, 2023, 2022 and 2021 we recorded expense of $(173,600), $0, and $1,257,010, respectively for potential uncollectible accounts.
Write-offs of uncollectible accounts net of recoveries were $45,517, $471,118 and $441,776, respectively, over the same period. The provision for uncollectible accounts is
recognized as general and administrative expense in the Statements of Income. Over the past three fiscal years, the allowances for doubtful notes and accounts have ranged
from 27.1% to 43.4% of gross receivables.

Revenue Recognition - We recognize revenue on sales of products to franchisees and other customers at the time of delivery. Beginning in FY 2019, upon adoption of ASC
606, the Company began recognizing franchise fees and license fees over the term of the associated agreement, which is generally a period of 10 years. Prior to FY 2019,
franchise fee revenue was recognized upon opening of the franchise store, or upon execution of an international license agreement. We recognize a marketing and promotion
fee of one percent (1%) of the Rocky Mountain Chocolate Factory stores’ gross retail sales and a royalty fee based on gross retail sales. The Company recognizes no royalty
on franchised stores’ retail sales of products purchased from the Company’s manufacturing facility and recognizes a ten percent (10%) royalty on all other sales of product
sold at franchise locations including products made in the store.

Inventories - Our inventories are stated at the lower of cost or net realizable value and are reduced for slow-moving, excess, discontinued and shelf-life expired inventories.
Our estimate for such reduction is based on our review of inventories on hand compared to estimated future usage and demand for our products. Such review encompasses
not only potentially perishable inventories but also specialty packaging, much of it specific to certain holiday seasons. If actual future usage and demand for our products
are less favorable than those projected by our review, further inventory adjustments may be required. We closely monitor our inventory, both perishable and non-perishable,
and related shelf and product lives. Historically we have experienced low levels of obsolete inventory or returns of products that have exceeded their shelf life. Over the
three  fiscal  years  ended  February  28,  2023,  2022,  and  2021,  the  Company  recorded  expense  of  $732,499,  $384,473  and  $251,926,  respectively,  for  potential  inventory
losses, or an average of approximately 2.4% of total cost of sales for that three year period.

31

 
 
 
 
 
 
 
 
 
 
 
 
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Goodwill – Goodwill consists of the excess of purchase price over the fair market value of acquired assets and liabilities. Effective March 1, 2002, under ASC Topic 350, all
goodwill with indefinite lives is no longer subject to amortization. ASC Topic 350 requires that an impairment test be conducted annually or in the event of an impairment
indicator. Our testing and impairment are described in Note 7 to the financial statements.

Other  accounting  estimates  inherent  in  the  preparation  of  our  consolidated  financial  statements  include  estimates  associated  with  its  evaluation  of  the  recoverability  of
deferred tax assets, as well as those used in the determination of liabilities related to litigation and taxation. Various assumptions and other factors underlie the determination
of  these  significant  estimates.  The  process  of  determining  significant  estimates  is  fact  specific  and  takes  into  account  factors  such  as  historical  experience,  current  and
expected  economic  conditions,  and  product  mix.  The  Company  constantly  re-evaluates  these  significant  factors  and  makes  adjustments  where  facts  and  circumstances
dictate. Historically, actual results have not significantly deviated from those determined using the estimates described above.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As a smaller reporting company, we are not required to provide the information required by this Item.

32

 
 
 
 
 
Table of Contents

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm (Plante & Moran, PLLC, Cleveland, Ohio, PCAOB ID No. 166)

Consolidated Statements of Operations

Consolidated Balance Sheets

Consolidated Statements of Changes in Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

33

Page

34

35

36

37

38

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

To the Stockholders and Board of Directors
Rocky Mountain Chocolate Factory, Inc.

Opinion on the Financial Statements

Report of Independent Registered Public Accounting Firm

We have audited the accompanying consolidated balance sheets of Rocky Mountain Chocolate Factory, Inc.  (the “Company”) as of February 28, 2023 and 2022, the related
consolidated statements of operations, changes in stockholders' equity, and cash flows for each of the years in the three-year period ended February 28, 2023, and the related
notes (collectively referred to as the “financial statements”). In our opinion, the financial statements referred to above present fairly, in all material respects, the financial
position of the Company as of February 28, 2023 and 2022, and the results of its operations and its cash flows for each of the years in the three-year period ended February
28, 2023, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

The Company's management is responsible for these financial statements. Our responsibility is to express an opinion on the Company’s financial statements based on our
audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent
with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an
audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal control over financial reporting but not for
the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures
that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also
included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements.
We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

Critical audit matters are matters arising from the current period audit of the financial statements that were communicated or required to be communicated to the audit
committee and that: (1) relate to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, subjective, or complex
judgments. We determined that there are no critical audit matters.

/s/ PLANTE & MORAN, PLLC

We have served as the Company’s auditor since 2004.

Cleveland, Ohio

May 30, 2023

34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Revenues
Sales
Franchise and royalty fees
Total Revenue

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE YEARS ENDED FEBRUARY 28,
2022

2021

2023

  $

24,456,910    $
5,975,442     
30,432,352     

23,534,470    $
5,954,078     
29,488,548     

18,217,794 
3,545,387 
21,763,181 

15,798,557 
1,443,807 
1,623,173 
4,938,095 
478,561 

152,921 
57,100 
24,492,214 

Costs and Expenses
Cost of sales
Franchise costs
Sales and marketing
General and administrative
Retail operating
Depreciation and amortization, exclusive of depreciation and amortization expense of

$646,394, $620,798, and $625,526, respectively, included in cost of sales

Costs associated with Company-owned store closures
Total costs and expenses

20,455,373     
1,825,783     
2,060,215     
10,325,633     
537,482     

118,869     
-     
35,323,355     

18,610,739     
1,914,944     
1,474,807     
7,456,314     
606,889     

119,377     
-     
30,183,070     

Loss from Operations

Other Income (Expense)
Interest expense
Interest income
Gain on insurance recovery
Paycheck Protection Program
Other income (expense), net

Loss Before Income Taxes

Income Tax Provision

(4,891,003)    

(694,522)    

(2,729,033)

(10,431)    
26,921     
-     
-     
16,490     

-     
10,870     
167,123     
-     
177,993     

(93,897)
16,982 
210,464 
1,440,267 
1,573,816 

(4,874,513)    

(516,529)    

(1,155,217)

613,843     

(16,812)    

(745,495)

Net Loss from Continuing Operations

(5,488,356)    

(499,717)    

(409,722)

Earnings (loss) from discontinued operations, net of tax

(192,422)    

158,020     

(490,055)

Consolidated Net Loss

Basic Loss per Common Share

Loss from continuing operations
Earnings (loss) from discontinued operations
Net Earnings

Diluted Loss per Common Share

Loss from continuing operations
Earnings (loss) from discontinued operations
Net Earnings

Weighted Average Common Shares Outstanding - Basic
Dilutive Effect of Employee Stock Awards
Weighted Average Common Shares Outstanding - Diluted

  $

  $

  $

  $

  $

(5,680,778)   $

(341,697)   $

(899,777)

(0.88)   $
(0.03)    
(0.91)   $

(0.88)   $
(0.03)    
(0.91)   $

(0.08)   $
0.02     
(0.06)   $

(0.08)   $
0.02    $
(0.06)   $

(0.07)
(0.08)
(0.15)

(0.07)
(0.08)
(0.15)

6,226,279     
-     
6,226,279     

6,140,687     
-     
6,140,687     

6,067,461 
- 
6,067,461 

The accompanying notes are an integral part of these consolidated financial statements.

35

  
 
 
 
 
 
 
 
   
   
 
     
       
       
 
   
   
 
     
       
       
 
     
       
       
 
   
   
   
   
   
   
   
   
 
     
       
       
 
   
 
     
       
       
 
     
       
       
 
   
   
   
   
   
 
     
       
       
 
   
 
     
       
       
 
   
 
     
       
       
 
   
 
     
       
       
 
   
 
     
       
       
 
 
     
       
       
 
     
       
       
 
   
 
     
       
       
 
     
       
       
 
   
 
     
       
       
 
   
   
   
 
 
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Assets
Current Assets

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

AS OF FEBRUARY 28,

2023

2022

Cash and cash equivalents
Accounts receivable, less allowance for doubtful accounts of $666,315 and $804,815, respectively
Notes receivable, current portion, less current portion of the valuation allowance of $35,173 and $47,228,

  $

4,717,068    $
2,055,694     

respectively

Refundable income taxes
Inventories
Other
Current assets held for sale
Total current assets

Property and Equipment, Net
Other Assets

Notes receivable, less current portion and valuation allowance of $38,778 and $65,059, respectively
Goodwill, net
Intangible assets, net
Deferred income taxes
Lease right of use asset
Other
Long-term assets held for sale
Total other assets

Total Assets
Liabilities and Stockholders' Equity
Current Liabilities

Accounts payable
Accrued salaries and wages
Gift card liabilities
Other accrued expenses
Contract liabilities
Lease liability
Current liabilities held for sale
Total current liabilities

Lease Liability, Less Current Portion
Contract Liabilities, Less Current Portion
Long-term liabilities - held for sale
Commitments and Contingencies
Stockholders' Equity

Preferred stock, $.001 par value per share; 250,000 authorized; -0- shares issued and outstanding
Common stock, $.001 par value, 46,000,000 shares authorized, 6,257,137 shares and 6,186,356 shares issued and

outstanding, respectively

Additional paid-in capital
Retained earnings
Total stockholders' equity

Total Liabilities and Stockholders' Equity

  $

  $

  $

The accompanying notes are an integral part of these consolidated financial statements.

36

23,698     
344,885     
3,639,780     
340,847     
83,004     
11,204,976     
5,710,739     

94,076     
575,608     
265,927     

2,355,601     
14,054     
1,765,846     
5,071,112     
21,986,827    $

2,189,760    $
978,606     
592,932     
162,346     
161,137     
746,506     
178,939     
5,010,226     
1,640,017     
782,278     
184,142     

7,587,374 
1,905,836 

8,680 
736,528 
4,297,883 
334,801 
126,864 
14,997,966 
5,451,188 

- 
729,701 
294,832 
722,163 
1,771,034 
28,087 
2,885,790 
6,431,607 
26,880,761 

1,496,008 
2,076,118 
574,883 
224,256 
171,327 
595,897 
173,243 
5,311,732 
1,218,256 
791,245 
159,602 

-     

- 

6,257     
9,457,875     
4,906,032     
14,370,164     
21,986,827    $

6,186 
8,806,930 
10,586,810 
19,399,926 
26,880,761 

 
 
 
 
 
 
 
 
 
   
 
     
       
 
     
       
 
   
   
   
   
   
   
   
   
     
       
 
   
   
   
   
     
   
   
   
   
     
       
 
     
       
 
   
   
   
   
   
   
   
   
   
   
      
        
 
     
       
 
   
   
   
   
   
 
 
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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

FOR THE YEARS ENDED FEBRUARY 28,
2022

2023

2021

Common Stock

Balance at beginning of year
Issuance of common stock, vesting of restricted stock units and other, net of shares withheld
Equity compensation, restricted stock units, net of shares withheld
Balance at end of year

$

Additional Paid-In Capital

Balance at beginning of year
Issuance of common stock, vesting of restricted stock units and other, net of shares withheld
Equity compensation, restricted stock units, net of shares withheld
Balance at end of year

Retained Earnings

Balance at beginning of year
Net (loss) income attributable to RMCF stockholders
Cash dividends declared
Redemption of outstanding preferred stock purchase rights
Balance at end of year

Total Stockholders' Equity

Common Shares

6,186  $
-   
71   
6,257   

8,806,930   
-   
650,945   
9,457,875   

10,586,810   
(5,680,778)  
-   
-   
4,906,032   

6,074  $
9   
103   
6,186   

7,971,712   
46,601   
788,617   
8,806,930   

10,989,783   
(341,697)  
-   
(61,276)  
10,586,810   

6,020 
- 
54 
6,074 

7,459,931 
- 
511,781 
7,971,712 

11,889,560 
(899,777)
- 
- 
10,989,783 

14,370,164   

19,399,926   

18,967,569 

Balance at beginning of year
Issuance of common stock, vesting of restricted stock units and other, net of shares withheld
Equity compensation, restricted stock units, net of shares withheld
Balance at end of year

6,186,356   
-   
70,781   
6,257,137   

6,074,293   
9,000   
103,063   
6,186,356   

6,019,532 
- 
54,761 
6,074,293 

The accompanying notes are an integral part of these consolidated financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED FEBRUARY 28,
2022

2023

2021

Cash Flows From Operating Activities

Net (Loss) Income
Less: Net (Loss) Income from discontinued operations, net of tax
Net (Loss) Income from continuing operations
Adjustments to reconcile net income (loss) to net cash provided by operating activities:

  $

Depreciation and amortization
Provision for obsolete inventory
Provision for loss on accounts and notes receivable
Asset impairment and store closure losses
Loss (gain) on sale or disposal of property and equipment
Forgiveness of Paycheck Protection Program
Expense recorded for stock compensation
Deferred income taxes

Changes in operating assets and liabilities:

Accounts receivable
Refundable income taxes
Inventories
Other current assets
Accounts payable
Accrued liabilities
Contract liabilities

Net cash (used in) provided by operating activities of continuing operations
Net cash provided by operating activities of discontinued operations
Net cash (used in) provided by operating activities

Cash Flows from Investing Activities
Addition to notes receivable
Proceeds received on notes receivable
Purchase of intangible assets
Proceeds from insurance recovery
Proceeds from the sale or distribution of assets
Purchases of property and equipment
(Increase) decrease in other assets
Net cash used in by investing activities of continuing operations
Net cash provided by investing activities of discontinued operations
Net cash used in investing activities

Cash Flows from Financing Activities

Repurchase of common stock through net settlement of restricted stock units
Proceeds from Paycheck Protection Program
Dividends paid and redemption of outstanding preferred stock purchase rights
Net cash (used in) provided by financing activities of continuing operations
Net cash provided by financing activities of discontinued operations
Net cash provided by (used in) financing activities

(5,680,778)   $
(192,422)    
(5,488,356)    

765,263     
732,499     
(277,000)    
84,183     
11,958     
-     
651,016     
722,163     

82,050     
391,643     
(70,069)    
(7,246)    
661,111     
(1,163,216)    
5,384     
(2,898,617)    
796,126     
(2,102,491)    

(64,621)    
62,411     
-     
-     
27,289     
(1,000,015)    
10,000     
(964,936)    
197,121     
(767,815)    

-     
-     
-     
-     
-     
-     

(341,697)   $
158,020     
(499,717)    

740,175     
384,473     
-     
-     
(159,129)    
-     
1,073,115     
(267,576)    

46,311     
37,999     
(581,433)    
(122,647)    
200,557     
1,332,993     
26,321     
2,211,442     
646,712     
2,858,154     

-     
109,809     
-     
206,336     
2,693     
(941,327)    
(10,000)    
(632,489)    
27,491     
(604,998)    

(237,785)    
-     
(61,276)    
(299,061)    
-     
(299,061)    

(899,777)
(490,055)
(409,722)

778,447 
262,156 
1,241,762 
533,343 
(368,037)
(1,429,500)
511,835 
(496,491)

954,454 
(356,208)
(634,458)
196,088 
(815,094)
24,105 
(19,042)
(26,362)
93,708 
67,346 

- 
73,699 
(99,048)
304,962 
- 
(149,517)
(207,761)
(77,665)
6,671 
(70,994)

- 
1,429,500 
(722,344)
707,156 
107,700 
814,856 

Net Increase (Decrease) in Cash and Cash Equivalents

(2,870,306)    

1,954,095     

811,208 

Cash and Cash Equivalents, Beginning of Period

7,587,374     

5,633,279     

4,822,071 

Cash and Cash Equivalents, End of Period

  $

4,717,068    $

7,587,374    $

5,633,279 

The accompanying notes are an integral part of these consolidated financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of Operations

The  accompanying  consolidated  financial  statements  include  the  accounts  of  Rocky  Mountain  Chocolate  Factory,  Inc.,  a  Delaware  corporation,  its  wholly-owned
subsidiaries, Rocky Mountain Chocolate Factory, Inc. (a Colorado corporation), Aspen Leaf Yogurt, LLC (“ALY”), U-Swirl International, Inc. (“U-Swirl”), and U-Swirl,
Inc. (“SWRL”) (collectively, the “Company” or “RMCF”).

The Company is an international franchisor, confectionery manufacturer and retail operator. Founded in 1981, the Company is headquartered in Durango, Colorado and
manufactures an extensive line of premium chocolate candies and other confectionery products. The Company also sells its candy in select locations outside of its system of
retail stores.

On February 24, 2023 the Company entered into an agreement to sell its three Company-owned U-Swirl locations. Separately, on May 1, 2023, subsequent to the 2023
fiscal year end, the Company entered into an agreement to sell its franchise rights and intangible assets related to U-Swirl and associated brands. As a result, the activities of
the Company’s U-Swirl subsidiary that have historically been reported in the U-Swirl segment have been reported as discontinued operations. See Note 20 –Discontinued
Operations in the Notes to Consolidated Financial Statements for additional information regarding the Company's discontinued operations, including net sales, operating
earnings and total assets by segment. The Company’s financial statements reflect continuing operations only, unless otherwise noted.

The Company’s revenues are currently derived from three principal sources: sales to franchisees and others of chocolates and other confectionery products manufactured by
the  Company;  the  collection  of  initial  franchise  fees  and  royalties  from  franchisees’  sales;  and  sales  at  Company-owned  stores  of  chocolates  and  other  confectionery
products.

In FY 2020 and early FY 2021 we entered into a long-term strategic alliance and ecommerce agreements, respectively, with Edible Arrangements®, LLC and its affiliates
(“Edible”), whereby it was intended that we would become the exclusive provider of certain branded chocolate products to Edible, its affiliates and its franchisees. Under
the strategic alliance, Rocky Mountain Chocolate Factory branded products were intended to be available for purchase both on Edible’s website as well as through over
1,000  franchised  Edible  locations  nationwide.  In  addition,  due  to  Edible’s  significant  e-commerce  expertise  and  scale,  we  have  also  executed  an  ecommerce  licensing
agreement  with  Edible,  whereby  Edible  was  expected  to  sell  a  wide  variety  of  chocolates,  candies  and  other  confectionery  products  produced  by  the  Company  or  its
franchisees through Edible’s websites. During FY 2022 certain disagreements arose between RMCF and Edible related to the strategic alliance and ecommerce agreements.
    On  November  1,  2022,  the  Company  sent  a  formal  notice  to  Edible,  terminating  the  Exclusive  Supplier  Operating Agreement,  dated  December  20,  2019  (“Exclusive
Supplier  Agreement”),  by  and  between  the  Company  and  Edible,  and  the  Ecommerce  Licensing  Agreement,  dated  March  16,  2020  (“Licensing  Agreement”),  by  and
between the Company and Edible. Subsequent to the termination of the Supplier Agreement and Licensing Agreement, the Company has no remaining material obligations
under the Strategic Alliance Agreement, dated as of December 20, 2019, by and among the Company, Farids & Co. LLC and Edible; the Common Stock Purchase Warrant,
dated  December  20,  2019,  issued  to  Edible;  and  the  Indemnification  Letter Agreement,  dated  March  16,  2020,  by  and  between  the  Company  and  Edible.  Purchases  by
Edible during FY 2023, 2022 and 2021 were approximately $557,000, $1.7 million and $3.5 million, or 1.8%, 5.8% and 16.1% of the Company’s revenues, respectively.

The following table summarizes the number of stores operating under the Rocky Mountain Chocolate Factory brand at February 28, 2023:

Stores Open
at

Stores Open
at

2/28/2022    

Opened

Closed

Sold

2/28/2023    

Sold, Not Yet
Open

Total

Rocky Mountain Chocolate Factory

Company-owned stores
Franchise stores - Domestic stores and kiosks    
International license stores
Cold Stone Creamery - co-branded
U-Swirl - co-branded

Total

2     
154     
5     
97     
9     
267     

-     
(7)    
(1)    
(3)    
(1)    

(1)    
1     
-     
-     
-     

1     
153     
4     
101     
10     
269     

-     
6     
1     
-     
-     
7     

1 
159 
5 
101 
10 
276 

-     
5     
-     
7     
2     

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Consolidation

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

Management accounts for the activities of the Company and its subsidiaries, and the accompanying consolidated financial statements include the accounts of the Company
and its subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.

Cash Equivalents

The Company considers all highly liquid instruments purchased with an original maturity of three months or less to be cash equivalents. The Company continually monitors
its positions with, and the credit quality of, the financial institutions with which it invests. As of the balance sheet date, and periodically throughout the year, the Company
has maintained balances in various operating accounts in excess of federally insured limits. This amount was approximately $4.2 million on February 28, 2023.

Accounts and Notes Receivable

In the normal course of business, the Company extends credit to customers, primarily franchisees that satisfy pre-defined credit criteria. The Company believes that it has a
limited concentration of credit risk primarily because its receivables are secured by the assets of the franchisees to which the Company ordinarily extends credit, including,
but not limited to, their franchise rights and inventories. An allowance for doubtful accounts is determined through analysis of the aging of accounts receivable, assessments
of collectability based on historical trends, and an evaluation of the impact of current and projected economic conditions. The process by which the Company performs its
analysis  is  conducted  on  a  customer  by  customer,  or  franchisee  by  franchisee,  basis  and  takes  into  account,  among  other  relevant  factors,  sales  history,  outstanding
receivables,  customer  financial  strength,  as  well  as  customer  specific  and  geographic  market  factors  relevant  to  projected  performance.  The  Company  monitors  the
collectability of its accounts receivable on an ongoing basis by assessing the credit worthiness of its customers and evaluating the impact of reasonably likely changes in
economic  conditions  that  may  impact  credit  risks.  Estimates  with  regard  to  the  collectability  of  accounts  receivable  are  reasonably  likely  to  change  in  the  future.  On
February 28, 2023, the Company had $191,725 of notes receivable outstanding and an allowance for doubtful accounts of $73,951 associated with these notes, compared to
$120,967 of notes receivable outstanding and an allowance for doubtful accounts of $112,287 on February 28, 2022. The notes require monthly payments and bear interest
rates ranging from 4.5% to 7.0%. The notes mature through December 2027 and all of the notes receivable are secured by the assets of the location. The Company may
experience the failure of its wholesale customers, including its franchisees, to whom it extends credit to pay amounts owed to the Company on time, or at all. As of March 1
2021, the Company had $1,952,147 of accounts receivable.

Inventories

Inventories are stated at the lower of cost or net realizable value, which is adjusted for obsolete, damaged and excess inventories to the lower of cost or net realizable value
based on actual differences. The inventory value is determined through analysis of items held in inventory, and, if the recorded value is higher than the net realizable value,
the Company records an expense to reduce inventory to its actual net realizable value. The process by which the Company performs its analysis is conducted on an item by
item basis and takes into account, among other relevant factors, net realizable value, sales history and future sales potential. Cost is determined using the first-in, first-out
method.

Property and Equipment and Other Assets

Property and equipment are recorded at cost. Depreciation and amortization are computed using the straight-line method based upon the estimated useful life of the asset,
which ranges from five to thirty-nine years. Leasehold improvements are amortized on the straight-line method over the lives of the respective leases or the service lives of
the improvements, whichever is shorter.

The  Company  reviews  its  long-lived  assets  through  analysis  of  estimated  fair  value,  including  identifiable  intangible  assets,  whenever  events  or  changes  indicate  the
carrying amount of such assets may not be recoverable.

Income Taxes

The Company provides for income taxes pursuant to the liability method. The liability method requires recognition of deferred income taxes based on temporary differences
between financial reporting and income tax basis of assets and liabilities, using current enacted income tax rates and regulations. These differences will result in taxable
income  or  deductions  in  future  years  when  the  reported  amount  of  the  asset  or  liability  is  recovered  or  settled,  respectively.  Considerable  judgment  is  required  in
determining when these events may occur and whether recovery of an asset, including the utilization of a net operating loss or other carryforward prior to its expiration, is
more  likely  than  not.  The  Company  has  recorded  a  deferred  tax  asset  related  to  historical  U-Swirl  losses  and  has  determined  that  these  losses  are  restricted  due  to  a
limitation  on  the  deductibility  of  future  losses  in  accordance  with  Section  382  of  the  Internal  Revenue  Code  as  a  result  of  the  foreclosure  transaction.  The  Company's
temporary differences are listed in Note 14.

Gift Card Breakage

The Company and its franchisees sell gift cards that are redeemable for product in stores. The Company manages the gift card program, and therefore collects all funds from
the activation of gift cards and reimburses franchisees for the redemption of gift cards in their stores. A liability for unredeemed gift cards is included in current liabilities in
our balance sheets.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

There are no expiration dates on the Company’s gift cards, and the Company does not charge any service fees. While the Company’s franchisees continue to honor all gift
cards  presented  for  payment,  the  Company  may  determine  the  likelihood  of  redemption  to  be  remote  for  certain  cards  due  to  long  periods  of  inactivity.  The  Company
recognizes  breakage  from  gift  cards  when  the  gift  card  is  redeemed  by  the  customer  or  the  Company  determines  the  likelihood  of  the  gift  card  being  redeemed  by  the
customer is remote (“gift card breakage”). The determination of the gift card breakage rate is based upon Company-specific historical redemption patterns. Accrued gift card
liability was $592,932 and $574,883 at February 28, 2023 and February 28, 2022, respectively. The Company recognized breakage of $59,754 and $89,525 during FY 2023
and FY 2022, respectively.

Goodwill

Goodwill arose primarily from two transaction types. The first type was the purchase of various retail stores, either individually or as a group, for which the purchase price
was  in  excess  of  the  fair  value  of  the  assets  acquired.  The  second  type  was  from  business  acquisitions,  where  the  fair  value  of  the  consideration  given  for  acquisition
exceeded the fair value of the identified assets net of liabilities.

The Company performs a goodwill impairment test on an annual basis or more frequently when events or circumstances indicate that the carrying value of a reporting unit
more likely than not exceeds its fair value. The recoverability of goodwill is evaluated through a comparison of the fair value of each of the Company’s reporting units with
its  carrying  value. To  the  extent  that  a  reporting  unit’s  carrying  value  exceeds  the  implied  fair  value  of  its  goodwill,  an  impairment  loss  is  recognized. The  Company’s
goodwill is further described in Note 7 to the financial statements.

Intangible Assets

Intangible  assets  represent  non-physical  assets  that  create  future  economic  value  and  are  primarily  composed  of  packaging  design,  store  design,  trademarks  and  non-
competition agreements. Intangible assets are amortized on a straight line bases over a period ranging from 3 years to 20 years based on the expected future economic value
of the intangible asset. Intangible assets are recorded at their cost. The Company performs intangible asset impairment testing on an annual basis or more frequently when
events or circumstances indicate that the carrying value of a reporting unit more likely than not exceeds its fair value. The Company’s intangible assets are further described
in Note 7 to the financial statements.

Insurance and Self-Insurance Reserves

The  Company  uses  a  combination  of  insurance  and  self-insurance  plans  to  provide  for  the  potential  liabilities  for  workers’  compensation,  general  liability,  property
insurance, director and officers’ liability insurance, vehicle liability and employee health care benefits. Liabilities associated with the risks that are retained by the Company
are  estimated,  in  part,  by  considering  historical  claims  experience,  demographic  factors,  severity  factors  and  other  assumptions.  While  the  Company  believes  that  its
assumptions are appropriate, the estimated accruals for these liabilities could be significantly affected if future occurrences and claims differ from these assumptions and
historical trends.

Sales

The Company has performance obligations to sell products to franchisees and other customers, and revenue is recognized at a point in time. Control is transferred when the
order has been shipped to a customer, utilizing a third party, or at the time of delivery when shipped on the Company’s trucks. Revenue is measured based on the amount of
consideration that is expected to be received by the Company for providing goods or services under a contract with a customer. Sales of products to franchisees and other
customers are made at standard prices, without any bargain sales of equipment or supplies. Sales of products at retail stores are recognized at the time of sale.

Rebates

Rebates received from purveyors that supply products to the Company’s franchisees are included in franchise royalties and fees. Product rebates are recognized in the period
in which they are earned. Rebates related to Company-owned locations are offset against operating costs.

Shipping Fees

Shipping fees charged to customers by the Company’s trucking department are reported as sales. Shipping costs incurred by the Company for inventory are reported as cost
of sales or inventory.

Franchise and Royalty Fees

The Company recognizes franchise fees over the term of the associated franchise agreement, which is generally a period of 10 years. In addition to the initial franchise fee,
the Company also recognizes a marketing and promotion fee of one percent (1%) of franchised stores’ gross retail sales and a royalty fee based on gross retail sales. The
Company  recognizes  no  royalty  on  franchised  stores’  retail  sales  of  products  purchased  from  the  Company’s  manufacturing  facility  and  recognizes  a  ten  percent  (10%)
royalty on all other sales of product made in store and sold at franchise locations

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Use of Estimates

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

In preparing consolidated financial statements in conformity with accounting principles generally accepted in the United States of America, management is required to make
estimates  and  assumptions  that  affect  the  reported  amounts  of  assets,  liabilities,  and  the  disclosure  of  contingent  assets  and  liabilities,  at  the  date  of  the  consolidated
financial statements, and revenues and expenses during the reporting period. Actual results could differ from those estimates.

Stock-Based Compensation

On February 28, 2023, the Company had one stock-based compensation plan, the Company’s 2007 Equity Incentive Plan (as amended and restated), for employees and non-
employee directors which authorized the granting of equity awards.

The Company recognized $651,016, $1,073,115, and $511,835 related to equity-based compensation expense during the years ended February 28, 2023, 2022 and 2021,
respectively. Compensation costs related to share-based compensation are generally recognized over the vesting period.

During FY 2023, the Company granted 34,200 restricted stock units to non-employee directors with a grant date fair value of $194,940. During FY 2022, the Company
granted 26,058 restricted stock units to non-employee directors with a grant date fair value of $221,496. There were no stock options granted to employees during FY 2023
or FY 2022. The restricted stock unit grants generally vest 17% to 20% annually, or 5% per quarter over a period of five to six years. The Company recognized $651,016 of
consolidated stock-based compensation expense related to restricted stock unit grants and stock option grants during FY 2023 compared with $1,026,505 in FY 2022 and
$511,835 in FY 2021. The total unrecognized stock-based compensation expense of non-vested, non-forfeited shares granted, as of February 28, 2023 was $628,966, which
is expected to be recognized over the weighted average period of 1.7 years.

The Company did not issue any unrestricted shares of stock to non-employee directors during the year ended February 28, 2023, compared to 9,000 shares issued during the
year ended February 28, 2022 and no shares issued during the year ended February 29, 2021. In connection with these non-employee director stock issuances, the Company
recognized $0, $46,610 and $0 of stock-based compensation expense during year ended February 28 or 29, 2023, 2022 and 2021, respectively.

During FY 2023, the Company issued 36,144 stock options and issued up to 94,892 performance-based restricted stock units subject to vesting based on the achievement of
performance goals. These issuances were made to the Company’s new Chief Executive Officer and Chief Financial Officer as a part of the incentive compensation structure
for Mr. Sarlls and Mr. Arroyo. The stock options were issued with an aggregate grant date fair value of $77,267 or $2.14 per share. The performance-based restricted stock
units were issued with an aggregate grant date fair value of $298,582 or $6.29 per share, based upon a target issuance of 47,446 shares. The stock options granted vest with
respect  to  one-third  of  the  shares  on  the  last  day  of  the  Company’s  current  fiscal  year  ending  February  28,  2023,  and  vest  as  to  remaining  shares  in  equal  quarterly
increments  on  the  last  day  of  each  quarter  until  the  final  vesting  on  February  28,  2025. The  performance-based  restricted  stock  units  will  vest  following  the  end  of  the
Company’s fiscal year ending February 2025 with respect to the target number of performance-based restricted stock units if the Company achieves an annualized total
shareholder return of 12.5% during the performance period, subject to continued service through the end of the performance period. The Compensation Committee has the
discretion  to  determine  the  number  of  performance-based  restricted  stock  units  between  0-200%  of  the  target  number  that  will  vest  based  on  the  achievement  of
performance below or above the target performance goal.

During  FY  2023  and  FY  2022  the  Company  accelerated  12,499  and  66,667,  respectively,  of  restricted  stock  units  and  recognized  accelerated  expense  of  $95,156  and
$525,000, respectively. These restricted stock units were scheduled to vest through March 2025. The acceleration of the restricted stock units was the result of agreements
entered into by the Company and former executives of the Company. See Notes 1, 12 and 19 for additional information on costs associated with the contested solicitation of
proxies, change in control severance payments, and the acceleration of restricted stock unit vesting.

Earnings Per Share

Basic earnings per share is computed as net earnings divided by the weighted average number of common shares outstanding during each year. Diluted earnings per share
reflects the potential dilution that could occur from common shares issuable through stock options and restricted stock units. Following the expiration of all outstanding
options during FY 2017, no stock options were excluded from diluted shares.

The weighted-average number of shares outstanding used in the computation of diluted earnings per share does not include outstanding common shares issuable if their
effect would be anti-dilutive. During the year ended February 28, 2023, 960,677 shares of common stock warrants and 137,294 shares of unvested restricted stock units
were excluded from the computation of diluted earnings per share because their effect would have been anti-dilutive. During the year ended February 28, 2022, 960,677
shares of common stock warrants and 147,422 shares of unvested restricted stock units were excluded from the computation of diluted earnings per share because their
effect would have been anti-dilutive. During the year ended February 28, 2021, 960,677 shares of common stock reserved for issuance under warrants and 217,103 shares of
unvested restricted stock units were excluded from the computation of diluted earnings per share because their effect would have been anti-dilutive.

42

 
 
 
 
 
 
 
 
 
 
 
 
 
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Advertising and Promotional Expenses

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

The  Company  expenses  advertising  costs  as  incurred.  Total  advertising  expenses  for  RMCF  amounted  to  $577,984,  $210,103,  and  $265,285  for  the  fiscal  years  ended
February 28, 2023, 2022 and 2021, respectively.

Fair Value of Financial Instruments

The Company’s financial instruments consist of cash and cash equivalents, trade receivables, payables, notes payable and notes receivable. The fair value of all instruments
approximates the carrying value, because of the relatively short maturity of these instruments. All of the Company’s financial instruments are classified as level 1 and level
2 assets within the fair value hierarchy. The Company does not have any financial instruments classified as level 3 assets.

Recent Accounting Pronouncements

Except for the recent accounting pronouncements described below, other recent accounting pronouncements are not expected to have a material impact on our consolidated
financial statements.

In June 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2016-13, Financial Instruments - Credit Losses (Topic
326):  Measurement  of  Credit  Losses  on  Financial  Instruments.  ASU  2016-13  significantly  changes  the  impairment  model  for  most  financial  assets  and  certain  other
instruments. ASU  2016-13  will  require  immediate  recognition  of  estimated  credit  losses  expected  to  occur  over  the  remaining  life  of  many  financial  assets,  which  will
generally result in earlier recognition of allowances for credit losses on loans and other financial instruments and affect the carrying value of accounts receivable. ASU
2016-13 is effective for the Company's fiscal year beginning March 1, 2023, and subsequent interim periods. The Company is currently evaluating the impact the adoption
of ASU 2016-13 will have on the Company's consolidated financial statements.

Subsequent Events

Except as described below, management evaluated all activity of the Company through the issue date of the financial statements and concluded that no subsequent events
have occurred that would require recognition or disclosure in the financial statements.

On May 1, 2023, subsequent to the end of fiscal year 2023, the Company completed the sale of substantially all of the assets of its wholly-owned subsidiary and frozen
yogurt business, U-Swirl International, Inc. (“U-Swirl”). The aggregate sale price of U-Swirl was $2.75 million, consisting of (i) $1.75 million in cash and (ii) $1.0 million
evidenced by a three-year secured promissory note. The business divestiture of the U-Swirl segment was preceded by a separate sale of the Company’s three owned U-Swirl
locations on February 24, 2023. With the sale of our frozen yogurt segment on May 1, 2023, we continue to focus on our confectionery business to further enhance our
competitive position and operating margin, simplify our business model, and deliver sustainable value to our stockholders. The consolidated financial statements present the
historical  financial  results  of  the  former  U-Swirl  segment  as  discontinued  operations  for  all  periods  presented.  See  Note  20  of  the  Notes  to  Consolidated  Financial
Statements included in Item 8, “Financial Statements and Supplementary Data“, of this Annual Report for information on this divestiture.

On  May  8,  2023  the  Company  announced  that  Gregory  L.  Pope,  Senior Vice  President  –  Franchise  Development,  retired  effective  as  of  May  3,  2023  (the  “Retirement
Date”). In connection with his retirement, the Company and Mr. Pope entered into a retirement agreement and general release (the “Retirement Agreement”) that provides
(i)  Mr.  Pope  will  provide  consulting  services  to  the  Company,  as  an  independent  contractor,  until  December  31,  2023,  for  a  monthly  consulting  fee  of  $22,000,  (ii)  a
retirement bonus of twenty-six equal bi-weekly payments of $12,500 (less tax withholding) payable beginning November 2023, (iii) for accelerated vesting of 8,332 non-
vested restricted stock units as of the Retirement Date, (iv) payment of the cost of Mr. Pope’s COBRA premiums for up to 18 months, and (v) reimbursement of Mr. Pope’s
legal fees incurred in connection with the Retirement Agreement (not to exceed $7,500). In addition, the Retirement Agreement includes covenants related to cooperation,
solicitation  and  employment,  as  well  as  customary  release  of  claims  and  non-disparagement  provisions  in  favor  of  the  Company,  and  a  non-disparagement  provision  in
favor of Mr. Pope.

NOTE 2 - SUPPLEMENTAL CASH FLOW INFORMATION

For the three years ended February 28:

Cash paid (received) for:

Interest
Income taxes

2023

2022

2021

  $

25,000    $
(547,763)    

5,202    $
240,890     

76,803 
(21,021)

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

NOTE 3 –REVENUE FROM CONTRACTS WITH CUSTOMERS

The Company recognizes revenue from contracts with its customers in accordance with Accounting Standards Codification® (“ASC”) 606, which provides that revenues
are recognized when control of promised goods or services is transferred to a customer in an amount that reflects the consideration expected to be received for those goods
or services. The Company generally receives a fee associated with the Franchise Agreement or License Agreement (collectively “Customer Contracts”) at the time that the
Customer Contract is entered. These Customer Contracts have a term of up to 20 years, however the majority of Customer Contracts have a term of 10 years. During the
term of the Customer Contract, the Company is obligated to many performance obligations that the Company has not determined are distinct. The resulting treatment of
revenue from Customer Contracts is that the revenue is recognized proportionately over the life of the Customer Contract.

Initial Franchise Fees, License Fees, Transfer Fees and Renewal Fees

The  initial  franchise  services  are  not  distinct  from  the  continuing  rights  or  services  offered  during  the  term  of  the  franchise  agreement,  and  are  treated  as  a  single
performance obligation. Initial franchise fees are being recognized as the Company satisfies the performance obligation over the term of the franchise agreement, which is
generally 10 years.

The following table summarizes contract liabilities as of February 28, 2023 and February 28, 2022:

Contract liabilities at the beginning of the year:
Revenue recognized
Contract fees received
Amortized gain on the financed sale of equipment
Contract liabilities at the end of the year:

Twelve Months Ended
February 28:

2023

2022

  $

  $

962,572    $
(204,657)    
185,500     
-     
943,415    $

958,177 
(179,678)
206,000 
(21,927)
962,572 

At February 28, 2023, annual revenue expected to be recognized in the future, related to performance obligations that are not yet fully satisfied, are estimated to be the
following:

2024
2025
2026
2027
2028
Thereafter
Total

Gift Cards

  $

  $

161,137 
146,194 
133,309 
119,878 
92,340 
290,557 
943,415 

The Company’s franchisees sell gift cards, which do not have expiration dates or non-usage fees. The proceeds from the sale of gift cards by the franchisees are accumulated
by  the  Company  and  paid  out  to  the  franchisees  upon  customer  redemption.  ASC  606  requires  the  use  of  the  “proportionate”  method  for  recognizing  breakage.  The
Company recognizes breakage from gift cards when the gift card is redeemed by the customer or the Company determines the likelihood of the gift card being redeemed by
the customer is remote (“gift card breakage”). The determination of the gift card breakage rate is based upon Company-specific historical redemption patterns.

Factory Sales of Confectionary Items, Retail Sales and Royalty and Marketing Fees

Confectionary items sold to the Company’s franchisees, others and its Company-owned stores’ sales are recognized at the time of the underlying sale, based on the terms of
the sale and when ownership of the inventory is transferred, and are presented net of sales taxes and discounts. Royalties and marketing fees from franchised or licensed
locations, which are based on a percent of sales are recognized at the time the sales occur.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

NOTE 4 – DISAGGREGATION OF REVENUE         

The following table presents disaggregated revenue by the method of recognition and segment:

For the Year Ended February 28, 2023

Revenues recognized over time:

Franchise fees

Revenues recognized at a point in time:

  Franchising
  $

204,657    $

    Manufacturing

Factory sales
Retail sales
Royalty and marketing fees
Total

  $

  Franchising

    Manufacturing
-     
-     
5,770,785     
5,975,442    $

23,372,133     
-     
-     
23,372,133    $

    Retail
-    $

    Retail

For the Year Ended February 28, 2022

Revenues recognized over time:

Franchise fees

Revenues recognized at a point in time:

  Franchising
  $

179,678    $

    Manufacturing

Factory sales
Retail sales
Royalty and marketing fees
Total

  $

  Franchising

    Manufacturing
-     
-     
5,774,400     
5,954,078    $

22,374,175     
-     
-     
22,374,175    $

    Retail
-    $

    Retail

For the Year Ended February 28, 2021

Revenues recognized over time:

Franchise fees

Revenues recognized at a point in time:

Factory sales
Retail sales
Royalty and marketing fees
Total

NOTE 5 - INVENTORIES

  Franchising
  $

178,042    $

    Manufacturing

  Franchising

    Manufacturing
-     
-     
3,367,345     
3,545,387    $

17,321,001     
-     
-     
17,321,001    $

  $

    Retail
-    $

    Retail

    Total
-    $

204,657 

    Total
-     
1,084,777     
-     
1,084,777    $

23,372,133 
1,084,777 
5,770,785 
30,432,352 

    Total
-    $

179,678 

    Total
-     
1,160,295     
-     
1,160,295    $

22,374,175 
1,160,295 
5,774,400 
29,488,548 

    Total
-    $

178,042 

    Total
-     
896,793     
-     
896,793    $

17,321,001 
896,793 
3,367,345 
21,763,181 

Inventories consist of the following at February 28:

Ingredients and supplies
Finished candy
Reserve for slow moving inventory
Total inventories

2023

2022

2,481,510    $
1,567,887     
(409,617)    
3,639,780    $

2,753,068 
2,168,084 
(623,269)
4,297,883 

  $

  $

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

NOTE 6 - PROPERTY AND EQUIPMENT, NET

Property and equipment consists of the following at February 28:

Land
Building
Machinery and equipment
Furniture and fixtures
Leasehold improvements
Transportation equipment

Less accumulated depreciation
Property and equipment, net

  $

2023

2022

513,618    $
5,151,886     
10,152,211     
512,172     
134,010     
476,376     
16,940,273     

513,618 
5,148,854 
9,582,157 
533,836 
169,683 
479,701 
16,427,849 

  $

(11,229,534)    
5,710,739    $

(10,976,661)
5,451,188 

Depreciation  expense  related  to  property  and  equipment  totaled  $736,358,  $710,804,  and  $751,396  during  the  fiscal  years  ended  February  28,  2023,  2022  and  2021,
respectively.

NOTE 7 – GOODWILL AND INTANGIBLE ASSETS

Goodwill and intangible assets consist of the following at February 28:

Intangible assets subject to amortization

Store design
Packaging licenses
Packaging design
Trademark/Non-competition agreements

Total
Goodwill and intangible assets not subject to amortization

Franchising segment

Company stores goodwill
Franchising goodwill

Manufacturing segment-goodwill
Trademark

Total

Amortization Period
(in Years)

Gross Carrying
Value

Accumulated
Amortization    

Gross Carrying
Value

Accumulated
Amortization  

2023

2022

  10
3 -
  10
5 -

     $
5     

20     

394,826    $
120,830     
430,973     
259,339     

259,314    $
120,830     
430,973     
128,924     

394,826    $
120,830     
430,973     
259,339     

240,409 
120,830 
430,973 
118,924 

1,205,968     

940,041     

1,205,968     

911,136 

    $

360,972     
97,318     
97,318     
20,000     
575,608     

     $

515,065     
97,318     
97,318     
20,000     
729,701     

Total Goodwill and Intangible Assets

    $

1,781,576    $

940,041    $

1,935,669    $

911,136 

Changes to goodwill during the fiscal year ended February 28, 2023 consist of the following:

Balance as of February 28, 2022
Goodwill
Impairment losses
Goodwill written off related to sales of Company-owned stores
Balance as of February 28, 2023

  Retail Segment

  $

  $

515,065 
(84,183)
(69,910)
360,972 

Amortization expense related to intangible assets totaled $28,905, $29,371, and $27,051 during the fiscal years ended February 28, 2023, 2022 and 2021, respectively.

At  February  28,  2023,  annual  amortization  of  intangible  assets,  based  upon  the  Company’s  existing  intangible  assets  and  current  useful  lives,  is  estimated  to  be  the
following:

2024
2025
2026
2027
2028
Thereafter
Total

28,030 
27,405 
27,405 
27,405 
27,405 
128,277 
265,927 

  $

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

NOTE 8 – IMPAIRMENT OF LONG-LIVED AND INTANGIBLE ASSETS

We assess the potential impairment of our long-lived assets on an annual basis or whenever events or changes in circumstances indicate the carrying value of the assets or
asset group may not be recoverable. During FY 2023 and FY 2021 these tests indicated the impairment of certain long-lived assets. During FY 2021, due to the significant
impact of the COVID-19 pandemic on our operations, we recorded $533,000 of expenses associated with the testing of long-lived asset impairment. During FY 2023 we
recorded $84,000 of expense associated with the testing of our long-lived assets as a result of the reduction in the number of Company-owned stores in operation and the
resulting impairment of goodwill associated with the retail segment. This expense is presented within general and administrative expense on the Consolidated Statements of
Operations.

The assessment of our goodwill, trademark and long-lived asset fair values includes many assumptions that are subject to risk and uncertainties. The primary assumptions,
which are all Level 3 inputs of the fair value hierarchy (inputs to the valuation methodology that are unobservable and significant to the fair value measurement), used in
our impairment testing consist of:

● Expected future cash flows from the operation of our Company-owned store.
● Forecasted future royalty revenue, marketing revenue and associated expenses.
● The projected rate of royalty savings on trademarks.
● Our cost of capital.

During FY 2023, 2022, and 2021, costs associated with the impairment of goodwill and long-lived assets consist of the following:

Company store goodwill impairment
Trademark intangible asset impairment
Company-owned store impairment of long-lived assets

Total

2023

2022

2021

  $

  $

84,183    $
-     
-     

84,183    $

0    $
-     
-     

0    $

317,243 
159,000 
57,100 

533,343 

NOTE 9 –NOTES PAYABLE AND REVOLVING CREDIT LINE

Paycheck Protection Program

During FY 2021 the Company received promissory notes pursuant to the Paycheck Protection Program (“PPP”), under the recently enacted Coronavirus Aid, Relief, and
Economic Security Act (“CARES Act”) administered by the U.S. Small Business Administration (the “SBA Loans”). The Company received total proceeds of $1.4 million
from SBA Loans. During FY 2021, approximately $1.4 million, representing all of the original loan proceeds, was forgiven by the SBA.

The amount of loan proceeds eligible for forgiveness was based on a formula based on a number of factors, including the amount of loan proceeds used by the Company
during the period after the loan origination for certain purposes, including payroll costs, interest on certain mortgage obligations, rent payments on certain leases, and certain
qualified utility payments, provided that, among other things, at least 60-75% of the loan amount is used for eligible payroll costs, the employer maintaining or rehiring
employees and maintaining salaries at a certain level. In accordance with the requirements of the CARES Act and the PPP, the Company believes it has used the proceeds
from the SBA Loans for qualifying expenses.

Revolving Credit Line

The  Company  has  a  $5.0  million  credit  line  for  general  corporate  and  working  capital  purposes,  of  which  $5.0  million  was  available  for  borrowing  (subject  to  certain
borrowing base limitations) as of February 28, 2023. The credit line is secured by substantially all of the Company’s assets, except retail store assets. Interest on borrowings
is at SOFR plus 2.37% (6.92% at February 28, 2023). Additionally, the line of credit is subject to various financial ratio and leverage covenants. At February 28, 2023, the
Company was in compliance with all such covenants. The credit line is subject to renewal in September 2023.

NOTE 10 - STOCK COMPENSATION PLANS

In FY 2021, stockholders approved an amendment and restatement of the 2007 Equity Incentive Plan (as amended and restated, the “2007 Plan”). The 2007 Plan allows
awards of stock options, stock appreciation rights, stock awards, restricted stock and stock units, performance shares and performance units, and other stock- or cash-based
awards.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

The following table summarizes stock awards under the 2007 Plan as of February 28, 2023:

Original share authorization:
Prior plan shares authorized and incorporated in the 2007 Plan:
Additional shares authorized through 2007 Plan amendments:
Available for award:
Cancelled/forfeited:
Shares awarded as unrestricted shares, stock options or restricted stock units:

Shares available for award:

300,000 
85,340 
600,000 
985,340 
244,647 
(1,066,781)

163,206 

Information with respect to restricted stock unit awards outstanding under the 2007 Plan at February 28, 2023, and changes for the three years then ended was as follows:

Outstanding non-vested restricted stock units at beginning of year:

Granted
Vested
Cancelled/forfeited

Outstanding non-vested restricted stock units as of February 28:

Weighted average grant date fair value
Weighted average remaining vesting period (in years)

  $

Twelve Months Ended
February 28:
2022

2023

2021

105,978     
129,092     
(70,782)    
(10,157)    
154,131     

5.23    $
1.73     

209,450     
26,058     
(127,130)    
(2,400)    
105,978     

9.33    $
2.26     

Information with respect to stock option awards outstanding under the 2007 Plan at February 28, 2023, and changes for the three years then ended was as follows:

Outstanding stock options at beginning of year:

Granted
Exercised
Cancelled/forfeited

Outstanding stock options as of February 28 or 29:

Weighted average exercise price
Weighted average remaining contractual term (in years)

NOTE 11 – LEASING ARRANGEMENTS

Twelve Months Ended
February 28:
2022

2023

2021

-     
36,144     
-     
-     
36,144     

6.49     
9.26     

-     
-     
-     
-     
-     

n/a     
n/a     

265,555 
- 
(54,761)
(1,344)
209,450 

9.40 
3.68 

- 
- 
- 
- 
- 

n/a 
n/a 

The Company conducts its retail operations in facilities leased under non-cancelable operating leases of up to ten years. Certain leases contain renewal options for between
five and ten additional years at increased monthly rentals. Some of the leases provide for contingent rentals based on sales in excess of predetermined base levels.

The Company acts as primary lessee of some franchised store premises, which the Company then subleases to franchisees, but the majority of existing franchised locations
are leased by the franchisee directly.

In some instances, the Company has leased space for its Company-owned locations that are now occupied by franchisees. When the Company-owned location was sold or
transferred, the store was subleased to the franchisee who is responsible for the monthly rent and other obligations under the lease.

The following is a schedule of lease expense for all retail operating leases for the three years ended February 28:

Minimum rentals
Less sublease rentals
Contingent rentals

2023

2022

2021

  $

  $

106,203    $
(39,186)    
30,600     
97,617    $

48

136,125    $
(60,254)    
22,800     
98,671    $

189,696 
(113,515)
10,800 
86,981 

 
 
   
   
   
   
   
   
 
     
 
   
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
   
   
   
 
     
       
       
 
   
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
   
   
   
 
     
       
       
 
   
   
  
 
 
 
 
 
 
 
 
   
   
 
   
   
 
 
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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

The Company also leases trucking equipment and warehouse space in support of its manufacturing operations. Expense associated with trucking and warehouse leases is
included in cost of sales on the consolidated statements of operations.

The following is a schedule of lease expense for trucking equipment operating leases for the three years ended February 28:

2023

351,738 

2022

2021

270,767 

340,731 

As of February 28, 2023 and 2022 the Company was party to nine leasing arrangements for its retail operations, manufacturing facility, franchisees subleases, and trucking
equipment as described above.

ASU 2016-02 Leases (Topic 842) allows, as a practical expedient, the retention of the classification of existing leases as operating or financing. All of the Company’s leases
are classified as operating leases and that classification has been retained upon adoption. The Company does not believe the utilization of this practical expedient has a
material impact on lease classifications.

The amount of the ‘Right of Use Asset’ and ‘Lease Liability’ recorded in the Consolidated Balance Sheets upon the adoption of ASU 2016-02 was $3.3 million. The lease
liability  reflects  the  present  value  of  the  Company’s  estimated  future  minimum  lease  payments  over  the  life  of  its  leases. This  includes  known  escalations  and  renewal
option  periods  reasonably  assured  of  being  exercised.  Typically,  renewal  options  are  considered  reasonably  assured  of  being  exercised  if  the  sales  performance  of  the
location  remains  strong.  Therefore,  the  ‘Right  of  Use Asset’  and  ‘Lease  Liability’  include  an  assumption  on  renewal  options  that  have  not  yet  been  exercised  by  the
Company, and are not currently a future obligation. The Company has separated non-lease components from lease components in the recognition of the ‘Right of Use Asset’
and ‘Lease Liability’ except in instances where such costs were not practical to separate. To the extent that occupancy costs, such as site maintenance, are included in the
‘Right  of  Use Asset’  and  ‘Lease  Liability,’  the  impact  is  immaterial.  For  franchised  locations,  the  related  occupancy  costs  including  property  taxes,  insurance  and  site
maintenance are generally required to be paid by the franchisees as part of the franchise arrangement. In addition, the Company is the lessee under non-store related leases
such  as  storage  facilities  and  trucking  equipment.  For  leases  where  the  implicit  rate  is  not  readily  determinable,  the  Company  uses  an  incremental  borrowing  rate  to
calculate  the  lease  liability  that  represents  an  estimate  of  the  interest  rate  the  Company  would  incur  to  borrow  on  a  collateralized  basis  over  the  term  of  a  lease.  The
weighted  average  discount  rate  used  for  operating  leases  was  3.4%,  3.1%,  and  3.4%  as  of  February  28,  2023,  2022  and  2021,  respectively.  The  total  estimated  future
minimum lease payments is $2.6 million.

As of February 28, 2023, maturities of lease liabilities for the Company’s operating leases were as follows:

FYE 24
FYE 25
FYE 26
FYE 27
FYE 28
Thereafter
Total

Less: Imputed interest
Present value of lease liabilities:

  $

  $

  $

760,952 
611,988 
514,346 
242,558 
71,671 
390,450 
2,591,965 

(205,442)
2,386,523 

The weighted average lease term at February 28, 2023, 2022, and 2021 was 5.5 years, 6.7 years and 6.9 years, respectively.

The following is a schedule of cash paid for lease liabilities for the three years ended February 28:

Cash paid for amounts included in the measurement of lease
liabilities

2023

2022

2021

572,079     

563,264     

530,137 

During  the  years  ended  February  28,  2023,  2022,  and  2021  the  Company  entered  into  new  leases  representing  a  future  lease  liability  of  $1,472,667,  $588,475,  and  $0,
respectively.

The Company did not have any leases categorized as finance leases as of February 28, 2023 or February 28, 2022.

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
     
 
   
 
 
 
 
 
   
   
 
   
 
 
 
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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

NOTE 12 – COMMITMENTS AND CONTINGENCIES

Employment Agreement Payments upon a Change in Control

We have entered into employment agreements with certain of our former executives which contain, among other things, "change in control" severance provisions.

The employment agreement of Mr. Dudley generally provides that, if the Company or the executive terminates the executive's employment under circumstances constituting
a "triggering termination," the executive will be entitled to receive, among other benefits, 2.99 times the sum of (i) the executive's annual salary using the highest annual
base compensation rate in effect at any time during employment and (ii) the greater of (a) two times the bonus that would be payable to the executive for the bonus period in
which the change in control occurred or (b) 25% of the amount described in clause (i). The employment agreement of Mr. Dudley also provided for a payment of $18,000,
which  represents  the  estimated  cost  to  the  executive  of  obtaining  accident,  health,  dental,  disability,  and  life  insurance  coverage  for  the  18-month  period  following  the
expiration of COBRA coverage.

A “change in control,” as used in the agreement for Mr. Dudley, generally means a change in the control of the Company following any number of events, but specifically, a
proxy contest in which our Board of Directors prior to the transaction constitutes less than a majority of our Board of Directors after the transaction or the members of our
Board of Directors during any consecutive two-year period who at the beginning of such period constituted the Board of Directors cease to be the majority of the Board of
Directors at the conclusion of that period. We have determined that a change in control has taken place on October 6, 2021. A “triggering termination” generally occurs
when an executive is terminated during a specified period preceding a change in control of us, or if the executive or the Company terminates the executive’s employment
under  circumstances  constituting  a  triggering  termination  during  a  specified  period  after  a  change  in  control.  A  triggering  termination  may  also  include  a  voluntary
termination under certain scenarios.

In connection with Mr. Dudley’s retirement, Mr. Dudley and the Company entered into a Separation Agreement and General Release (the “Separation Agreement”), dated
September 30, 2022 (the “Effective Date”). Under the Separation Agreement, Mr. Dudley retired from the Company on the Effective Date and will be entitled, subject to the
terms  and  conditions  therein,  to  the  following  payments  and  separation  benefits:  (i)  a  cash  separation  payment  amount  in  accordance  with  Mr.  Dudley’s  employment
agreement; (ii) acceleration of vesting of Mr. Dudley’s 12,499 unvested restricted stock units as of the Effective Date; (iii) an additional cash severance payment of $70,000;
and (iv) Mr. Dudley has agreed to provide consulting services to the Company through December 31, 2022, to the extent requested by the Company, for which he will
receive a cash payment of $56,250. In addition, the Separation Agreement includes covenants related to cooperation, solicitation, and employment, as well as the customary
release of claims and non-disparagement provisions in favor of the Company.

Mr. Sarlls’ employment agreement provides for the following upon “change in control”: If Mr. Sarlls’ employment is involuntarily terminated without cause or if he resigns
for good reason on or within 2 years following consummation of a change in control, the cash severance amount (15 months of base salary) which would otherwise be
payable on the regular payroll schedule over a 15-month period following separation (if severance were due outside the change in control context) will be accelerated and
paid in a lump sum promptly following separation. Mr. Sarlls’ agreement incorporates by reference the change in control definition set forth in Treasury Regulation Section
1.409A-3(i)(5).

Mr. Arroyo’s employment agreement provides for the following upon “change in control”: If Mr. Arroyo’s employment is involuntarily terminated without cause or if he
resigns for good reason on or within 2 years following consummation of a change in control, the cash severance amount (9 months of base salary) which would otherwise
be payable on the regular payroll schedule over a 9-month period following separation (if severance were due outside the change in control context) will be accelerated and
paid  in  a  lump  sum  promptly  following  separation.  Mr. Arroyo’s  agreement  incorporates  by  reference  the  change  in  control  definition  set  forth  in  Treasury  Regulation
Section 1.409A-3(i)(5).

50

  
 
 
 
 
 
 
 
 
 
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Purchase contracts

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

The Company frequently enters into purchase contracts of between six to eighteen months for chocolate and certain nuts. These contracts permit the Company to purchase
the specified commodity at a fixed price on an as-needed basis during the term of the contract. Because prices for these products may fluctuate, the Company may benefit if
prices rise during the terms of these contracts, but it may be required to pay above-market prices if prices fall and it is unable to renegotiate the terms of the contract. As of
February  28,  2023,  the  Company  was  contracted  for  approximately  $384,000  of  raw  materials  under  such  agreements. The  Company  has  designated  these  contracts  as
normal under the normal purchase and sale exception under the accounting standards for derivatives. These contracts are not entered into for speculative purposes.

Litigation

From time to time, the Company is involved in litigation relating to claims arising out of its operations. The Company records accruals for outstanding legal matters when it
believes it is probable that a loss will be incurred and the amount can be reasonably estimated.  At February 28, 2023, the Company was not a party to any legal proceedings
that were expected, individually or in the aggregate, to have a material adverse effect on our business, financial condition or operating results.

NOTE 13 – STOCKHOLDERS’ EQUITY

Redemption of Preferred Stock Purchase Rights

On October 2, 2021, the Board of Directors approved the redemption of all the outstanding preferred stock purchase rights (the “Rights”) granted pursuant to the Rights
Agreement,  dated  March  1,  2015,  between  the  Company  and  Computershare Trust  Company,  N.A.,  as  Rights Agent  (as  amended,  the  “Rights Agreement”),  commonly
referred to as a “poison pill.” Immediately upon the action of the Board of Directors to approve the redemption of the Rights, the right to exercise the Rights terminated,
which effectively terminated the Rights Agreement. Pursuant to the Rights Agreement, the Rights were redeemed at a redemption price of $0.01 per Right. As a result, the
Company paid an aggregate amount of $61,276 to stockholders in October 2021 to redeem the Rights.

Warrants

In consideration of Edible entering into the exclusive supplier agreement and the performance of its obligations therein, on December 20, 2019, the Company issued Edible
a warrant (the “Warrant”) to purchase up to 960,677 shares of the Company’s common stock (the “Warrant Shares”) at an exercise price of $8.76 per share. The Warrant
Shares vest in annual tranches in varying amounts following each contract year under the exclusive supplier agreement, subject to, and only upon, Edible’s achievement of
certain revenue thresholds on an annual or cumulative five-year basis in connection with its performance under the exclusive supplier agreement. The Warrant expires six
months after the final and conclusive determination of revenue thresholds for the fifth contract year and the cumulative revenue determination in accordance with the terms
of the Warrant. As of February 28, 2023, no warrants have vested and subsequent to the termination by the Company of the Exclusive Supplier Agreement on November 1,
2022, the Company has no remaining material obligations under the Warrant.

The  Company  determined  that  the  grant  date  fair  value  of  the  warrants  was  de  minimis  and  did  not  record  any  amount  in  consideration  of  the  warrants. The  Company
utilized a Monte Carlo model for purposes of determining the grant date fair value.

NOTE 14 - INCOME TAXES

Income tax expense (benefit) is comprised of the following for the years ended February 28:

Current

Federal
State
Total Current

Deferred

Federal
State
Total Deferred
Total

2023

2022

2021

(116,792)   $
8,472     
(108,320)    

621,841     
100,322     
722,163     
613,843    $

  $

  $

51

204,058    $
46,704     
250,762     

(231,430)    
(36,144)    
(267,574)    
(16,812)   $

(294,368)
44,643 
(249,725)

(425,580)
(70,190)
(495,770)
(745,495)

 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
   
   
 
     
       
       
 
   
   
 
     
       
       
 
     
       
       
 
   
   
   
 
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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

A reconciliation of the statutory federal income tax rate and the effective rate as a percentage of pretax income is as follows for the years ended February 28:

Statutory rate
State income taxes, net of federal benefit
Paycheck Protection Program debt forgiveness
Work opportunity tax credits
Equity compensation tax expense
Compensation and benefits permanent differences
Other
Valuation allowance
Impact of CARES act
Effective tax rate

2023

2022

2021

21.0%    
2.9%    
0.0%    
0.0%    
(0.7)%   
(3.2)%   
0.7%    
(33.3)%   
0.0%    
(12.6)%   

21.0%    
3.8%    
0.0%    
(1.2)%   
(8.2)%   
(1.9)%   
0.1%    
0.0%    
(10.3)%   
3.3%    

21.0%
4.3%
28.7%
0.3%
(2.5)%
0.0%
0.6%
0.0%
12.1%
64.5%

During FY 2023 the Company’s effective tax rate resulted in recognition of income tax expense despite incurring a pretax loss. During FY 2023 income tax expense was
primarily the result of expense associated with an increase in reserves for deferred tax assets. Management evaluated recent losses before income taxes and determined that
it is no longer more likely than not that our deferred income taxes are fully realizable. Because of this determination, the Company reserved for approximately $1.6 million
of deferred tax assets. As of February 28, 2023, the Company has a full valuation allowance against its deferred tax assets.

During  FY  2022  the  low  effective  income  tax  rate  was  primarily  the  result  of  permanent  differences  between  the  Company’s  expenses  as  valued  for  financial  reporting
purposes versus for income tax purposes. These differences were primarily valuation of restricted stock units and the period of recognition for employee retention credits.
During FY 2021 the Company’s effective tax rate resulted in recognition of an income tax benefit as a result of a pretax loss being recognized for the year.

The effective income tax rate for the year ended February 28, 2021 was a result of debt forgiveness income being realized with no associated income tax expense and the
revaluation of a portion of deferred tax assets as a result of the Company realizing a taxable loss during FY 2021 that can be carried back to prior periods with a higher
effective income tax rate.

The components of deferred income taxes at February 28 are as follows:

Deferred Tax Assets

Allowance for doubtful accounts and notes
Inventories
Accrued compensation
Loss provisions and deferred income
Self-insurance accrual
Amortization
Restructuring charges
Accumulated net losses
Valuation allowance
Net deferred tax assets

Deferred Tax Liabilities

Depreciation and amortization
Prepaid expenses
Deferred Tax Liabilities

Net deferred tax assets

2023

2022

182,031    $
100,725     
158,652     
340,652     
24,098     
-     
98,693     
1,669,288     
(1,721,306)    
852,833    $

(771,593)    
(81,240)    
(852,833)    

225,515 
153,262 
429,076 
379,069 
27,049 
- 
98,693 
445,560 
(98,693)
1,659,531 

(860,318)
(77,050)
(937,368)

-    $

722,163 

  $

  $

  $

The following table summarizes deferred income tax valuation allowances as of February 28:

Valuation allowance at beginning of period

Tax expense realized by valuation allowance

Valuation allowance at end of period

2023

2022

98,693    $
1,622,613     
1,721,306    $

98,693 
- 
98,693 

  $

  $

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

Under  the  recently  enacted  CARES Act  a  net  operating  loss  (“NOL”)  arising  during  the  Company’s  fiscal  year  2021  can  be  carried  back  for  five  years  to  offset  the
Company’s taxable income for fiscal years 2016-2020. This five-year period spans Federal effective tax rates for the Company ranging from 21% to 34%, the result of the
Tax Cuts and Jobs Act enacted during the Company’s fiscal year ended February 28, 2018. During FY 2022 the Company filed returns necessary to carry back FY 2021
losses to offset the Company’s taxable income in prior years. As a result, approximately $317,000 was included in refundable income taxes at February 28, 2022.

The Company’s deferred tax assets are valued at the current federally enacted rate of 21%. The loss carryback provisions of the CARES Act will enable the Company to
offset taxable income from prior years when federally enacted tax rates were higher than 21%. As a result, the Company incurred a gain associated with the revaluation of
the Company’s deferred tax assets in the amount of $148,000 during FY 2021.

In December 2020 the Consolidated Appropriations Act, 2021 (bill) inclusive of additional coronavirus aid was signed into law. Among the many provisions of the bill,
expenses  related  to  the  receipt  of  paychecks  protection  program  funds  (“PPP”)  that  were  previously  determined  to  be  non-deductible  by  the  Internal  Revenue  Service
(“IRS”)  may  now  be  deducted  for  federal  income  tax  purposes.  As  a  result,  the  Company  realized  debt  forgiveness  income  of  $1.4  million  during  FY  2021  with  no
associated income taxes.

The Company files income tax returns in the U.S. federal and various state taxing jurisdictions. With few exceptions, the Company is no longer subject to U.S. federal and
state tax examinations in its major tax jurisdictions for periods before FY 2018.

Realization of the Company's deferred tax assets is dependent upon the Company generating sufficient taxable income, in the appropriate tax jurisdictions, in future years,
to obtain benefit from the reversal of net deductible temporary differences. The amount of deferred tax assets considered realizable is subject to adjustment in future periods
if estimates of future taxable income are changed. A valuation allowance to reduce the carrying amount of deferred income tax assets is established when it is more likely
than not that we will not realize some portion or all of the tax benefit of our deferred income tax assets. We evaluate, on a quarterly basis, whether it is more likely than not
that  our  deferred  income  tax  assets  are  realizable  based  upon  recent  past  financial  performance,  tax  reporting  positions,  and  expectations  of  future  taxable  income. The
determination of deferred tax assets is subject to estimates and assumptions. We periodically evaluate our deferred tax assets to determine if our assumptions and estimates
should change.

During  FY  2023,  FY  2022,  and  FY  2021,  the  Company  incurred  significant  losses  before  income  taxes,  primarily  as  a  result  of  substantial  costs  associated  with  a
stockholder’s contested solicitation of proxies in connection with our 2022 and 2021 annual meetings of stockholders. Management evaluated recent losses before income
taxes and determined that it is no longer more likely than not that our deferred income taxes are fully realizable. Because of this determination, the Company reserved for
approximately $1.6 million of deferred tax assets. As of February 28, 2023, the Company has a full valuation allowance against its deferred tax assets.

The Company accounts for uncertainty in income taxes by recognizing the tax benefit from an uncertain tax position only if it is more likely than not that the tax position
will  be  sustained  on  examination  by  the  taxing  authorities,  based  on  the  technical  merits  of  the  position.  The  Company  measures  the  tax  benefits  recognized  in  the
consolidated financial statements from such a position based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate resolution. The
application of income tax law is inherently complex. As such, the Company is required to make judgments regarding income tax exposures. Interpretations of and guidance
surrounding income tax law and regulations change over time and may result in changes to the Company's judgments which can materially affect amounts recognized in the
balance sheets and statements of operations. The result of the assessment of the Company's tax positions did not have an impact on the consolidated financial statements for
the years ended February 28, 2023 or 2022. The Company does not have any significant unrecognized tax benefits and does not anticipate a significant increase or decrease
in  unrecognized  tax  benefits  within  the  next  twelve  months.  Amounts  are  recognized  for  income  tax  related  interest  and  penalties  as  a  component  of  general  and
administrative expense in the statement of income and are immaterial for years ended February 28, 2023 and 2022.

The  Company’s  subsidiaries,  SWRL,  along  with  U-Swirl  had  a  history  of  net  operating  losses  prior  to  the  company’s  acquisition  of  them  and  thus  the  Company  has  a
related net operating loss carry forward. In accordance with Section 382 of the Internal Revenue Code, deductibility of SWRL’s and U-Swirl’s Federal net operating loss
carryovers may be subject to annual limitation in the event of a change in control. The Company has performed a preliminary evaluation as to whether a change in control
has  taken  place,  and  has  concluded  that  there  was  a  change  of  control  with  respect  to  the  net  operating  losses  of  U-Swirl  when  the  Company  acquired  its  controlling
ownership interest. The initial limitations will continue to limit deductibility of SWRL’s and U-Swirl’s net operating loss carryovers, but the annual loss limitation will be
deductible to RMCF and U-Swirl International Inc. upon the filing of joint tax returns in FY 2017 and future years.

The Company estimates that the potential future tax deductions of U-Swirl’s Federal net operating losses, limited by section 382, to be approximately $1,811,000 with a
resulting deferred tax asset of approximately $445,000. U-Swirl’s Federal net operating loss carryovers will expire at various dates beginning in 2026.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

Income tax provision (benefit) allocated to continuing operations and discontinued operations for the years ended February 28, 2023, 2022 and 2021 was as follows:

Continuing operations
Discontinued operations
Total tax provision (benefit)

NOTE 15 - EMPLOYEE BENEFIT PLAN

2023

2022

2021

  $

  $

613,843    $
618,308     
1,232,151    $

(16,812)   $
52,194     
35,382    $

(745,495)
(146,419)
(891,914)

The Company has a 401(k) plan called the Rocky Mountain Chocolate Factory, Inc. 401(k) Plan. Eligible participants are permitted to make contributions up to statutory
limits. The Company makes a matching contribution, which vests ratably over a 3-year period, and is 25% of the employee’s contribution up to a maximum of 1.5% of the
employee’s  compensation.  During  the  years  ended  February  28,  2023,  2022  and  2021,  the  Company’s  contribution  was  approximately  $68,000,  $67,000,  and  $62,000,
respectively, to the plan.

NOTE 16 - OPERATING SEGMENTS

The Company classifies its business interests into four reportable segments: Rocky Mountain Chocolate Factory, Inc. Franchising, Manufacturing, Retail Stores, and Other,
which is the basis upon which the Company’s chief operating decision maker evaluates the Company’s performance. The accounting policies of the segments are the same
as those described in the summary of significant accounting policies in Note 1 to these consolidated financial statements. The Company evaluates performance and allocates
resources  based  on  operating  contribution,  which  excludes  unallocated  corporate  general  and  administrative  costs  and  income  tax  expense  or  benefit.  The  Company’s
reportable  segments  are  strategic  businesses  that  utilize  common  merchandising,  distribution,  and  marketing  functions,  as  well  as  common  information  systems  and
corporate administration. All inter-segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the
differences in products and services:

FY 2023
Total revenues
Intersegment revenues
Revenue from external customers
Segment profit (loss)
Total assets
Capital expenditures
Total depreciation & amortization

FY 2022
Total revenues
Intersegment revenues
Revenue from external customers
Segment profit (loss)
Total assets
Capital expenditures
Total depreciation & amortization

FY 2021
Total revenues
Intersegment revenues
Revenue from external customers
Segment profit (loss)
Total assets
Capital expenditures
Total depreciation & amortization

  $

  $

  $

  $

  $

  $

Franchising

    Manufacturing

Retail

Other

Total

5,980,945    $
(5,503)    
5,975,442     
2,601,485     
1,245,331     
17,129     
34,301    $

24,628,317    $
(1,256,184)    
23,372,133     
2,832,307     
9,792,491     
899,219     
652,405    $

1,084,777    $
-     
1,084,777     
130,880     
442,977     
5,413     
5,845    $

-    $
-     
-     
(10,439,185)    
10,506,028     
78,254     
72,712    $

31,694,039 
(1,261,687)
30,432,352 
(4,874,513)
21,986,827 
1,000,015 
765,263 

Franchising

    Manufacturing

Retail

Other

Total

5,959,624    $
(5,546)    
5,954,078     
2,862,263     
1,160,343     
1,832     
36,625    $

23,442,371    $
(1,068,196)    
22,374,175     
3,863,460     
10,023,716     
797,178     
627,071    $

1,160,295    $
-     
1,160,295     
75,962     
625,850     
3,688     
5,635    $

-    $
-     
-     
(7,318,214)    
15,070,852     
138,629     
70,844    $

30,562,290 
(1,073,742)
29,488,548 
(516,529)
26,880,761 
941,327 
740,175 

Franchising

    Manufacturing

Retail

Other

Total

3,549,055    $
(3,668)    
3,545,387     
846,039     
1,338,990     
150     
42,579    $

18,316,165    $
(995,164)    
17,321,001     
1,422,491     
9,330,194     
103,003     
642,806    $

54

896,793    $
-     
896,793     
(309,799)    
634,124     
4,505     
14,150    $

-    $
-     
-     
(3,113,948)    
13,647,844     
41,859     
78,912    $

22,762,013 
(998,832)
21,763,181 
(1,155,217)
24,951,152 
149,517 
778,447 

 
 
 
 
   
   
 
   
  
 
 
   
 
 
 
 
 
   
   
   
 
   
   
   
   
   
 
 
   
   
   
 
   
   
   
   
   
 
 
   
   
   
 
   
   
   
   
   
 
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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

NOTE 17 – SUMMARIZED QUARTERLY DATA (UNAUDITED)

Following is a summary of the quarterly results of operations for the fiscal years ended February 28, 2023 and 2022:

2023
Total revenue
Gross margin
Net (loss) income from continuing operations
Net (loss) income from discontinued operations
Net (loss) income
Basic earnings (loss) per share
Earnings (loss) from continuing operations
Earnings (loss) from discontinued operations
Net Earnings
Diluted earnings (loss) per share
Earnings (loss) from continuing operations
Earnings (loss) from discontinued operations
Net Earnings

2022
Total revenue
Gross margin
Net (loss) income from continuing operations
Net (loss) income from discontinued operations
Net (loss) income
Basic earnings (loss) per share
Earnings (loss) from continuing operations
Earnings (loss) from discontinued operations
Net Earnings
Diluted earnings (loss) per share
Earnings (loss) from continuing operations
Earnings (loss) from discontinued operations
Net Earnings

Fiscal Quarter

First
6,902,198    $
881,699     
(285,767)    
170,826     
(114,941)   $

Second

Third

Fourth

6,557,356    $
1,181,806     
(3,152,491)    
(488,695)     
(3,641,186)   $

8,825,093    $
1,859,186     
(196,157)    
(15,822)    
(211,979)   $

8,147,705    $
78,846     
(1,853,941)    
141,269     
(1,712,672)   $

Total
30,432,352 
4,001,537 
(5,488,356)
(192,422)
(5,680,778)

(0.05)   $
0.03     
(0.02)   $

(0.05)   $
0.03     
(0.02)   $

Fiscal Quarter

(0.51)   $
(.08)    
(0.59)   $

(0.51)   $
(.08)    
(0.59)   $

(0.03)   $
-     
(0.03)   $

(0.03)   $
-     
(0.03)   $

(0.29)   $
0.02     
(0.27)   $

(0.29)   $
0.02     
(0.27)   $

(0.88)
(.03)
(0.91)

(0.88)
(.03)
(0.91)

First
6,757,428    $
925,141     
447,820     
131,985     
579,805    $

Second

Third

Fourth

7,033,474    $
1,519,680     
84,272     
112661     
196,933    $

7,902,033    $
1,580,543     
(1,413,010)    
(64,636)    
(1,477,646)   $

7,795,613    $
898,367     
381,201     
(21,990)    
359,211    $

Total
29,488,548 
4,923,731 
(499,717)
158,020 
(341,697)

0.07    $
0.02     
0.09    $

0.07    $
0.02     
0.09    $

0.01    $
0.02     
0.03    $

0.01    $
0.02     
0.03    $

(0.23)   $
(0.01)    
(0.24)   $

(0.23)   $
(0.01)    
(0.24)   $

0.06    $
-     
0.06    $

0.06    $
-     
0.06    $

(0.08)
0.02 
(0.06)

(0.08)
0.02 
(0.06)

  $

  $

  $

  $

  $

  $

  $

  $

  $

  $

  $

  $

NOTE 18 – COSTS ASSOCIATED WITH COMPANY-OWNED STORE CLOSURES

Costs associated with Company-owned store asset disposals at February 28, 2023, 2022 and 2021 were comprised of the following:

Loss on distribution of assets

Total

2023

2022

2021

  $

  $

-    $

-    $

-    $

-    $

57,100 

57,100 

NOTE 19 – CONTESTED SOLICITATION OF PROXIES AND CHANGE IN CONTROL PAYMENTS

Contested Solicitation of Proxies

During  FY  2023  and  FY  2022,  the  Company  incurred  substantial  costs  associated  with  a  contested  solicitation  of  proxies  in  connection  with  its  2022  and  2021  annual
meeting of stockholders. During FY 2023, the Company incurred approximately $4.1 million of costs associated with the contested solicitation of proxies, compared with
$1.7  million  of  costs  incurred  during  FY  2022  and  no  comparable  costs  during  FY  2021.  These  costs  are  recognized  as  general  and  administrative  expense  in  the
Consolidated Statement of Operations.

Employment Agreement Payments upon a Change in Control

As  described  above  in  Note  12,  we  have  entered  into  employment  agreements  with  certain  of  our  executives,  which  contain,  among  other  things,  "change  in  control"
severance provisions.

55

  
 
 
 
 
 
   
 
   
 
   
 
 
 
   
   
   
   
 
   
   
   
     
       
       
       
       
 
   
     
       
       
       
       
 
   
 
 
 
   
 
   
 
   
 
 
 
   
   
   
   
 
   
   
   
     
       
       
       
       
 
   
     
       
       
       
       
 
   
  
 
 
 
 
 
   
   
 
 
     
       
       
 
  
 
 
 
 
 
 
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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

In  connection  with  Mr.  Dudley’s  retirement  in  FY  2023,  Mr.  Dudley  and  the  Company  entered  into  a  Separation  Agreement  and  General  Release  (the  “Separation
Agreement”), dated September 30, 2022 (the “Effective Date”). Under the Separation Agreement, Mr. Dudley retired from the Company on the Effective Date and will be
entitled,  subject  to  the  terms  and  conditions  therein,  to  the  following  payments  and  separation  benefits:  (i)  a  cash  separation  payment  amount  in  accordance  with  Mr.
Dudley’s  employment  agreement;  (ii)  acceleration  of  vesting  of  Mr.  Dudley’s  12,499  unvested  restricted  stock  units  as  of  the  Effective  Date;  (iii)  an  additional  cash
severance payment of $70,000; and (iv) Mr. Dudley has agreed to provide consulting services to the Company through December 31, 2022, to the extent requested by the
Company,  for  which  he  will  receive  a  cash  payment  of  $56,250.  In  addition,  the  Separation  Agreement  includes  covenants  related  to  cooperation,  solicitation,  and
employment,  as  well  as  the  customary  release  of  claims  and  non-disparagement  provisions  in  favor  of  the  Company.  As  of  February  28,  2023  all  of  the  Company’s
obligations under the Separation Agreement were satisfied.

During FY 2022 Bryan J. Merryman agreed to voluntarily step down as President and Chief Executive Officer (“CEO”) of the Company upon the hiring of a new President
and CEO for the Company. On May 5, 2022 the Company concluded its search for a new CEO with the announcement that Robert Sarlls will succeed Mr. Merryman as the
Company’s CEO beginning on May 9, 2022.

In connection therewith, the Company and Mr. Merryman entered into a letter agreement dated November 8, 2021 (the “Letter Agreement”), effective November 3, 2021
(the “Effective Date”), amending that certain Second Restated Employment Agreement, dated as of February 26, 2019, by and between the Company and Mr. Merryman
(the  “Current  Employment  agreement”).  Pursuant  to  the  Letter Agreement,  among  other  things,  Mr.  Merryman  agreed  to  (i)  continue  as  Chief  Financial  Officer  of  the
Company,  and  (ii)  until  the  Company  hires  a  new  President  and  CEO,  as  the  interim  President  and  CEO  of  the  Company.  Except  as  specifically  set  forth  in  the  Letter
Agreement,  all  the  terms  and  provisions  of  the  Current  Employment Agreement  remain  unmodified  and  in  full  force  and  effect.  In  addition,  on  November  3,  2021,  the
Compensation Committee of the Board of Directors recommended, and the Board of Directors unanimously approved, the acceleration of vesting of approximately 66,667
unvested restricted stock units previously granted to Mr. Merryman, such that the restricted stock units are fully vested as of November 3, 2021 (the “RSU Acceleration”).
On July 7, 2022 Mr. Merryman retired from the Company and all of the Company’s obligations under the Letter Agreement and the Current Employment Agreement were
satisfied.

As a result of these Agreements the Company incurred the following costs during FY 2023 and FY 2022:

Severance compensation:
Accelerated restricted stock unit compensation expense:
Consulting Services:

Total

  $

  $

2023

2022

928,938    $
95,156     
56,250     

1,344,813 
525,000 
- 

1,080,344    $

1,869,813 

These costs are recognized as general and administrative expense in the Consolidated Statement of Operations.

NOTE 20 – DISCONTINUED OPERATIONS

On February 24, 2023 and May 1, 2023 the Company entered into agreements to sell: 1) All operating assets and inventory associated with the Company’s three U-Swirl
Company-owned locations, and 2) All franchise rights and intangible assets associated with the franchise operations of U-Swirl, respectively. As a result of these asset sales,
the  activities  of  the  Company’s  subsidiary,  U-Swirl,  which  were  previously  recorded  to  the  U-Swirl  operating  segment  are  reported  as  discontinued  operations  in  the
Consolidated  Statement  of  Operations,  Consolidated  Balance  Sheet  and  Consolidated  Statement  of  Cash  flows  for  all  periods  presented. The  majority  of  the  assets  and
liabilities of U-Swirl met the accounting criteria to be classified as held for sale and were aggregated and reported on separate lines of the respective statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

The  following  table  discloses  the  results  of  operations  of  the  businesses  reported  as  discontinued  operations  for  the  years  ended  February  28,  2023,  2022  and  2021,
respectively:

FOR THE YEARS ENDED FEBRUARY 28,
2022

2023

2021

Total Revenue
Cost of sales
Operating Expenses
Other income (expense), net
Earnings (loss) from discontinued operations before income taxes
Income tax provision (benefit)
Earnings (loss) from discontinued operations, net of tax

  $

  $

3,128,368    $
654,353     
2,048,129     
-     
425,886     
618,308     
(192,422)   $

2,854,031    $
556,933     
2,087,021     
(137)    
210,214     
52,194     
158,020    $

1,717,524 
320,068 
2,142,310 
(108,380)
(636,474)
(146,419)
(490,055)

The following table reflects the summary of assets and liabilities held for sale for U-Swirl as of February 28, 2023 and 2022, respectively:

Accounts and notes receivable, net
Inventory, net
Other
Current assets held for sale

Property and equipment, net
Franchise rights, net
Intangible assets, net
Deferred income taxes
Other
Long-term assets held for sale

Total Assets Held for Sale

Accounts payable
Accrued compensation
Accrued liabilities
Contract liabilities
Current liabilities held for sale

Contract liabilities, less current portion
Long term liabilities held for sale

Total Liabilities Held for Sale

AS OF FEBRUARY 28,

2023

2022

75,914    $
6,067     
1,023     
83,004     

-     
1,708,336     
48,095     
-     
9,415     
1,765,846     
1,848,850     

125,802     
11,205     
11,981     
29,951     
178,939     

184,142     
184,142     
363,081    $

62,078 
56,319 
8,467 
126,864 

48,702 
2,078,066 
58,853 
666,108 
34,061 
2,885,790 
3,012,654 

83,909 
49,312 
15,388 
24,634 
173,243 

159,602 
159,602 
332,845 

  $

  $

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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures and Changes in Internal Control Over Financial Reporting

Disclosure Controls and Procedures — The Company maintains disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange
Act), that are designed to ensure that material information relating to the Company is made known to the officers who certify the Company’s financial reports and to other
members of senior management and the Board of Directors. These disclosure controls and procedures are designed to ensure that information required to be disclosed in
the Company’s reports that are filed or submitted under the Exchange Act, are recorded, processed, summarized, and reported within the time periods specified in the
SEC’s  rules  and  forms.    Disclosure  controls  and  procedures  include,  without  limitation,  controls  and  procedures  designed  to  ensure  that  information  required  to  be
disclosed  in  the  reports  that  the  Company  files  or  submits  under  the  Exchange  Act  is  accumulated  and  communicated  to  our  management,  including  our  principal
executive and principal financial officer, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Management, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, has conducted an evaluation (pursuant to Rule
13a-15(b) of the Exchange Act), as of February 28, 2023, of the Company’s disclosure controls and procedures.  Based on that evaluation, our Chief Executive Officer
and  Chief  Financial  Officer  have  concluded  that  the  Company’s  disclosure  controls  and  procedures  were  not  effective  as  of  February  28,  2023,  due  to  the  material
weaknesses in our internal controls over financial reporting described below.

Management’s Annual Report on Internal Control over Financial Reporting — Management is responsible for establishing and maintaining adequate internal control over
financial reporting (as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act).  The Company’s internal control over financial reporting is a process designed
under  supervision  of  the  Company’s  principal  executive  officer  and  principal  financial  officer  to  provide  reasonable  assurance  regarding  the  reliability  of  financial
reporting  and  preparation  of  the  Company’s  consolidated  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting  principles.
Management,  with  the  participation  of  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  has  evaluated  the  effectiveness,  as  of  February  28,  2023,  of  the
Company’s internal control over financial reporting. In making this evaluation, management used the criteria set forth by the Committee of Sponsoring Organizations of
the Treadway Commission in its publication Internal Control-Integrated Framework (2013). Based on that evaluation, management concluded that the Company’s internal
control over financial reporting was not effective as of February 28, 2023, due to a material weakness in our internal controls resulting from our finance department not
being able to process and account for complex, non-routine transactions in accordance with GAAP. Management concluded that we lack a sufficient number of trained
professionals with technical accounting expertise to process and account for complex and non-routine transactions. A material weakness is a deficiency, or combination of
deficiencies,  in  internal  control  over  financial  reporting,  such  that  there  is  a  reasonable  possibility  that  a  material  misstatement  of  our  annual  or  interim  financial
statements will not be prevented or detected on a timely basis. Notwithstanding the material weakness identified above, management has concluded that our consolidated
financial statements included in this Annual Report fairly present in all material respects the financial condition, results of operations and cash flows of the Company in
accordance with GAAP for each of the periods presented therein.

In order to remediate this matter, we plan to retain the assistance of an accounting expert to assist in the accounting and reporting of complex, non-routine transactions.
We will consider the material weakness to be fully remediated once the applicable controls operate for a sufficient period of time and our management has concluded,
through testing, that these controls are operating effectively.

Under the applicable SEC rules, we are not required to include an attestation report of our independent registered public accounting firm, Plante & Moran, PLLC, on the
Company’s internal control over financial reporting.

Changes in Internal Control over Financial Reporting —There were no changes in our internal control over financial reporting that occurred during the quarter ended
February 28, 2023, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

ITEM 9B. OTHER INFORMATION

None.

ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

Not Applicable.

58

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III.

The information required by this item is incorporated herein by reference from our Definitive Proxy Statement for our 2023 Annual Meeting of Stockholders, to be filed no
later than 120 days after February 28, 2023.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this item is incorporated herein by reference from our Definitive Proxy Statement for our 2023 Annual Meeting of Stockholders, to be filed no
later than 120 days after February 28, 2023.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Except  for  the  information  below,  the  information  required  by  this  item  is  incorporated  herein  by  reference  from  our  Definitive  Proxy  Statement  for  our  2023 Annual
Meeting of Stockholders, to be filed no later than 120 days after February 28, 2023.

Equity Compensation Plan Information

The following table provides information with respect to the Company’s equity compensation plan, as of February 28, 2023, which consists solely of the Company’s

2007 Equity Incentive Plan:

Plan category
Equity compensation plans approved by the Company’s
stockholders
Equity compensation plans not approved by the
Company’s stockholders
Total

Number of securities to be
issued upon exercise of
outstanding options,
warrants and rights (1)

Weighted-average
exercise price of
outstanding options,
warrants and rights (1)

Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
column(a)) (2)

154,131   

-0-   
154,131   

n/a   

-0-   
n/a   

163,206 

-0- 
163,206 

(1) Awards outstanding under the 2007 Equity Incentive Plan as of February 28, 2023 consist of 154,131 unvested restricted stock units.

(2) Represents shares remaining available under the Company’s 2007 Equity Incentive Plan. Shares available for future issuances under the 2007 Equity Incentive Plan
may be issued in the form of stock options, stock appreciation rights, restricted stock and stock units, performance shares and performance units, and other stock
and cash based awards.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item is incorporated herein by reference from our Definitive Proxy Statement for our 2023 Annual Meeting of Stockholders, to be filed no
later than 120 days after February 28, 2023.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item is incorporated herein by reference from our Definitive Proxy Statement for our 2023 Annual Meeting of Stockholders, to be filed no
later than 120 days after February 28, 2023.

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PART IV.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)

The following documents are filed as part of this Annual Report:

1.

Financial Statements

Report of Independent Registered Public Accounting Firm (PCAOB ID No. 166)
Consolidated Statements of Operations
Consolidated Balance Sheets
Consolidated Statements of Changes in Stockholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

Page

34
35
36
37
38
39

2.

Financial Statement Schedule

Schedule II

Valuation and Qualifying Accounts

Year Ended February 28, 2023
Valuation Allowance for Accounts and Notes
Receivable

Year Ended February 28, 2022
Valuation Allowance for Accounts and Notes
Receivable

Year Ended February 28, 2021
Valuation Allowance for Accounts and Notes
Receivable

Balance at
Beginning of Period

Additions Charged to
Costs & Exp.

Deductions

Balance at End of
Period

983,022     

(173,600)    

45,517     

763,905 

1,454,140     

-     

471,118     

983,022 

638,907     

1,257,010     

441,777     

1,454,140 

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
     
       
       
       
 
   
 
     
       
       
       
 
     
       
       
       
 
   
 
     
       
       
       
 
     
       
       
       
 
   
 
2.1

3.1

3.2

4.1**

10.1**

10.2

10.3**

Table of Contents

3. Exhibits

The exhibits listed on the Exhibit Index are filed as part of this Form 10-K.

EXHIBIT INDEX

Exhibit Number

Description

Asset  Purchase  Agreement,  dated  May  1,  2023,  by  and
among  U-Swirl 
a  Nevada
International, 
corporation,  U  Swirl,  LLC,  a  Delaware  limited  liability
company, and Rocky Mountain Chocolate Factory, Inc., a
Delaware corporation

Inc., 

Incorporated by Reference or
Filed/Furnished Herewith

Exhibit 2.1 to the Current Report on Form 8-K filed on May 4, 2023 (File
No. 001-36865)

Amended  and  Restated  Certificate  of  Incorporation  of
Rocky  Mountain  Chocolate  Factory,  Inc.,  a  Delaware
corporation

Exhibit  3.1  to  the  Current  Report  on  Form  8-K12G3  filed  on  March  2,
2015 (File No. 001-36865)

Second  Amended  and  Restated  Bylaws  of  Rocky
Mountain Chocolate Factory, Inc.

Exhibit 3.1 to the Current Report on Form 8-K filed on December 10, 2019
(File No. 001-36865)

Description of Securities

Filed herewith.

Form of Employment Agreement (Officers)

Exhibit 10.1 to the Annual Report on Form 10-K for the fiscal year ended
February 28, 2007 (File No. 000-14749)

Form  of  Franchise  Agreement  for  Rocky  Mountain
Chocolate Factory

Exhibit  10.1  to  the  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended
May 31, 2010 (File No. 000-14749)

Rocky  Mountain  Chocolate  Factory,  Inc.  2007  Equity
Incentive Plan (as Amended and Restated)

Exhibit  10.1  to  the  Current  Report  on  Form  8-K  filed  on  September  18,
2020 (File No. 001-36865)

10.4**

Form of Indemnification Agreement (Directors)

Exhibit 10.7 to the Annual Report on Form 10-K for the fiscal year ended
February 28, 2007 (File No. 000-14749)

10.5**

Form of Indemnification Agreement (Officers)

Exhibit 10.8 to the Annual Report on Form 10-K for the fiscal year ended
February 28, 2007 (File No. 000-14749)

10.6*

10.7

10.8

10.9

Master  License  Agreement,  dated  August  17,  2009,
between  Kahala  Franchise  Corp.  and  Rocky  Mountain
Chocolate Factory, Inc., a Colorado corporation

Exhibit 10.3 to the Quarterly Report on Form 10-Q of the Registrant for the
quarter ended August 31, 2009 (File No. 000-14749)

Credit Agreement, dated October 13, 2021, between Wells
Fargo  Bank,  National  Association  and  Rocky  Mountain
Chocolate Factory, Inc.

Exhibit 10.3 to the Current Report on Form 8-K filed on October 6, 2022
(File No. 001-36865)

First Amendment  to  Credit Agreement,  dated  September
26,  2022,  between  Wells  Fargo  Bank,  National
Association and Rocky Mountain Chocolate Factory, Inc.

Exhibit 10.1 to the Current Report on Form 8-K filed on October 6, 2022
(File No. 001-36865)

  Revolving  Line  of  Credit  Note,  dated  September  26,  2022,
between Wells Fargo Bank, National Association and Rocky
Mountain Chocolate Factory, Inc.

Exhibit 10.2 to the Current Report on Form 8-K filed on October 6, 2022
(File No. 001-36865)

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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10.10†

10.11**

10.12**

10.13**

10.14

10.15

10.16

21.1

23.1

31.1

31.2

32.1

Settlement  and  Release Agreement,  dated  December  14,
2022, between Bradley L. Radoff, Andrew T. Berger, AB
Value  Management  LLC,  Mary  Bradley  and  Rocky
Mountain Chocolate Factory, Inc.

Exhibit  10.1  to  the  Current  Report  on  Form  8-K  filed  on  December  16,
2022 (File No. 001-36865)

Offer  Letter,  dated  May  3,  2022,  between  Rocky
Mountain Chocolate Factory, Inc. and Robert J. Sarlls.

Exhibit 10.1 to the Current Report on Form 8-K filed on May 6, 2022 (File
No. 001-36865)

Retirement Agreement and General Release, dated May 3,
2023, between Rocky Mountain Chocolate Factory, Inc., a
Delaware Corporation, and Gregory L. Pope

Exhibit 10.1 to the Current Report on Form 8-K filed on May 8, 2023 (File
No. 001-36865)

Offer  Letter,  dated  July  15,  2022,  between  Rocky
Mountain Chocolate Factory, Inc. and Allen Arroyo

Exhibit  10.1  to  the  Current  Report  on  Form  8-K  filed  on  July  21,  2022
(File No. 001-36865)

Secured  Promissory  Note,  dated  May  1,  2023,  by  and
between  U  Swirl,  LLC,  a  Delaware  limited  liability
company,  and  U-Swirl  International,  Inc.,  a  Nevada
corporation 

Security  Agreement,  dated  May  1,  2023,  by  and  among
U-Swirl  International,  Inc.,  a  Nevada  corporation,  Bob
Partners X, LLC, a Delaware limited liability company, U
Swirl,  LLC,  a  Delaware  limited  liability  company,  U
Swirl  Franchising  LLC,  a  Delaware  limited  liability
company, and U Swirl Gift Card LLC

Pledge Agreement, dated May 1, 2023, by and among, U
Swirl,  LLC,  a  Delaware  limited  liability  company,  U-
Swirl  International,  Inc.,  a  Nevada  corporation,  Bob
Partners  X,  LLC,  a  Delaware  limited  liability  company,
and certain persons named therein

Exhibit 10.1 to the Current Report on Form 8-K filed on May 4, 2023 (File
No. 001-36865)

Exhibit 10.2 to the Current Report on Form 8-K filed on May 4, 2023 (File
No. 001-36865)

Exhibit 10.3 to the Current Report on Form 8-K filed on May 4, 2023 (File
No. 001-36865)

Subsidiaries of the Registrant

Filed herewith.

Consent  of  Independent  Registered  Public  Accounting
Firm

Filed herewith.

Certification  Pursuant  To  Section  302  of  the  Sarbanes-
Oxley Act of 2002

Filed herewith.

Certification  Pursuant  To  Section  302  of  the  Sarbanes-
Oxley Act of 2002

Filed herewith.

Certification  Pursuant  To  Section  906  Of  The  Sarbanes-
Oxley Act of 2002

Furnished herewith.

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101.INS

Inline XBRL Instance Document (the Instance Document
does  not  appear  in  the  Interactive  Data  File  because  its
XBRL  tags  are  embedded  within  the  Inline  XBRL
document) (1)

Filed herewith.

101.SCH

Inline XBRL Taxonomy Extension Schema (1)

Filed herewith.

101.CAL

Inline  XBRL  Taxonomy  Extension  Calculation  Linkbase
(1)

Filed herewith.

101.DEF

Inline XBRL Taxonomy Extension Definition Linkbase(1)  

Filed herewith.

101.LAB

Inline XBRL Taxonomy Extension Label Linkbase (1)

Filed herewith.

101.PRE

Inline XBRL Taxonomy Extension Presentation Linkbase
(1)

Filed herewith.

104

*

**

(1)

Cover  Page  Interactive  Data  File  (embedded  within  the
Inline XBRL document and contained in Exhibit 101)

Filed herewith.

Contains material that has been omitted pursuant to a request for confidential treatment and such material has been filed separately with the SEC.

Management contract or compensatory plan required to be filed as an exhibit pursuant to Item 15(c) of Form 10-K.

These interactive data files shall not be deemed filed for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, or Section 18 of
the Securities Exchange Act of 1937, as amended, or otherwise subject to liability under those sections.

ITEM 16. FORM 10-K SUMMARY

Not applicable.

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SIGNATURES

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange Act  of  1934,  the  registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the
undersigned, thereunto duly authorized.

 Date: May 30, 2023

 ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

/s/ Allen Arroyo                           
 ALLEN ARROYO
 Chief Financial Officer

Pursuant  to  the  requirements  of  the  Securities  Exchange Act  of  1934,  this  report  has  been  signed  below  by  the  following  persons  on  behalf  of  the  registrant  and  in  the
capacities and on the dates indicated.

 Date: May 30, 2023                                                      

Date: May 30, 2023                                                      

Date: May 30, 2023                                                      

Date: May 30, 2023    

Date: May 30, 2023    

Date: May 30, 2023    

/s/ Robert J. Sarlls                                    
 ROBERT J. SARLLS
 Chief Executive Officer, and Director
(Principal Executive Officer)

/s/ Allen Arroyo                  
ALLEN ARROYO
Chief Financial Officer
(Principal Financial and
Accounting Officer)

/s/ Jeffrey R. Geygan                           
JEFFREY R. GEYGAN, Chair of Board

/s/ Starlette B. Johnson                           
STARLETTE B. JOHNSON, Director

/s/ Mark Riegel                                              
MARK RIEGEL, Director

/s/ Brett P. Seabert                           
BRETT P. SEABERT, Director

64

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DESCRIPTION OF CAPITAL STOCK

Exhibit 4.1

Rocky Mountain Chocolate Factory, Inc. (the “Company”) is incorporated in the State of Delaware and has one class of securities registered under Section 12 of
the  Securities  Exchange  Act  of  1934,  as  amended  (the  “Exchange  Act”),  which  is  our  common  stock,  $0.001  par  value  per  share  (“Common  Stock”).  The  rights  of
stockholders  of  the  Company  are  generally  governed  by  Delaware  law  and  the  Company’s  amended  and  restated  certificate  of  incorporation  (the  “Certificate  of
Incorporation”) and Second Amended and Restated Bylaws (the “Bylaws”). The following is a summary of the material provisions of the Certificate of Incorporation and
Bylaws. This  summary  is  not  complete  and  is  qualified  by  reference  to  the  full  texts  of  the  Certificate  of  Incorporation  and  Bylaws,  copies  of  which  are  filed  with  the
Securities and Exchange Commission (“SEC”), as well as applicable provisions of the Delaware General Corporation Law (“DGCL”).

General

The authorized capital stock of the Company consists of 46,000,000 shares of Common Stock, and 250,000 shares of preferred stock, $0.001 par value per share

(“Preferred Stock”).

Common Stock

The holders of Common Stock are entitled to one vote per share on all matters to be voted on by the common stockholders, including the election of directors.
Except as provided by the terms of any outstanding Preferred Stock, our common stockholders will possess exclusive voting power. The holders of Common Stock are not
entitled to cumulative voting in the election of directors. Directors will be elected by a plurality of the votes cast in the election of directors at a duly called meeting at which
a quorum is present. The affirmative vote of a majority of the votes cast at a duly called meeting at which a quorum is present shall be sufficient to approve all other matters
which may properly come before the meeting, unless more than a majority of the votes cast is required by law or the Certificate of Incorporation.

Subject  to  preferences  of  any  outstanding  shares  of  Preferred  Stock,  the  holders  of  Common  Stock  are  entitled  to  receive  ratably  any  dividends  our  Board  of
Directors (“Board of Directors”) may declare out of funds legally available for the payment of dividends. If the Company is liquidated, dissolved or wound up, the holders
of  Common  Stock  are  entitled  to  share  pro  rata  in  all  assets  remaining  after  payment  of,  or  provision  for,  the  Company’s  liabilities  and  liquidation  preferences  of  any
outstanding  shares  of  Preferred  Stock.  Holders  of  our  Common  Stock  have  no  preemptive,  subscription,  redemption,  sinking  fund  or  conversion  rights.  The  rights,
preferences and privileges of holders of our Common Stock are subject to, and may be adversely affected by, the rights of the holders of shares of any series of Preferred
Stock which we may designate and issue in the future.

Preferred Stock

The  Board  of  Directors  has  the  authority,  subject  to  limitations  prescribed  by  law,  without  further  action  by  the  stockholders,  to  issue  up  to  250,000  shares  of
Preferred  Stock  from  time  to  time  in  one  or  more  series  and  to  establish  the  number  of  shares  to  be  included  in  each  such  series. The  Board  of  Directors  also  has  the
authority to fix the designations, voting powers, preferences, privileges, rights and limitations of any series of Preferred Stock, including dividend rights, conversion rights,
voting rights, terms of redemption and liquidation preferences, any or all of which may be greater than the rights of the Common Stock. The Board of Directors, without
stockholder  approval,  can  issue  Preferred  Stock  with  voting,  conversion  or  other  rights  that  could  adversely  affect  the  voting  power  and  other  rights  of  the  holders  of
Common Stock. The issuance of Preferred Stock may decrease the market price of the Company’s Common Stock.

Board of Directors

The Board of Directors is not classified and each of our directors is elected annually. Our Certificate of Incorporation provides that the number of directors may be
fixed  only  by  the  resolution  of  the  Board  of  Directors.  Subject  to  the  rights  of  the  holders  of  any  outstanding  Preferred  Stock,  any  vacancy  in  the  Board  of  Directors
(including a vacancy caused by an increase in the number of directors) may be filled solely by resolution adopted by a majority of our directors then in office, whether or
not such majority constitutes less than a quorum, or by a single remaining director. Subject to the rights of holders of any outstanding Preferred Stock to elect directors or to
remove directors so elected, a director may be removed only by the affirmative vote of the holders of at least a majority of the voting power of the outstanding capital stock
entitled to vote in the election of directors, voting as a single class.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Special Meetings of Stockholders

Subject to the rights of holders of any outstanding Preferred Stock, special meetings of stockholders may be called only (a) pursuant to a resolution approved by a
majority of the Board of Directors, (b) by the chairman of the Board of Directors, or (c) by holders of at least 25% of all the shares entitled to vote at the meeting, provided
that such holders have continuously held at least 25% of all the shares entitled to vote at the meeting for a period of two years prior to such special meeting.

No Stockholder Action by Written Consent

The Certificate of Incorporation provides that stockholders may not take action by written consent in lieu of a meeting.

Advance Notice Requirements for Stockholder Proposals and Director Nominations

Except as provided in Rule 14a-8 of the Exchange Act and under the “Proxy Access” heading below, a stockholder who intends to propose business or nominate
candidates  for  election  as  directors  at  an  annual  or  special  meeting  of  the  stockholders  of  the  Company  must  comply  with  the  notice,  informational  requirements  and
procedures set forth in our Certificate of Incorporation and Bylaws. For the notice to be timely in connection with an annual meeting, such notice must be received by the
Secretary of the Company at the principal executive offices of the Company not less than 45 nor more than 75 days prior to the one-year anniversary of the date on which
the Company first mailed its proxy materials or a notice of availability of proxy materials (whichever is earlier) for the preceding year’s annual meeting. However, in the
event that the next annual meeting of stockholders is convened more than 30 days prior to or delayed by more than 30 days after the one-year anniversary of the date of the
prior year’s annual meeting, notice by the stockholder to be timely must be received by the Secretary of the Company at the principal executive offices of the Company not
later than the close of business on the later of the (i) 90th day prior to the next annual meeting or (ii) 10th day following the date on which public announcement of the date
of the next annual meeting of stockholders is first made. To nominate a nominee for election to the Board of Directors at a special meeting at which directors are to be
elected, a stockholder’s notice must be received by the Secretary of the Company at the principal executive offices of the Company not later than the close of business on
the later of the 90th day prior to such special meeting or the 10th day following the day on which public announcement is first made of the date of the special meeting and
of the nominees proposed by the Board of Directors to be elected at such meeting.

Proxy Access

A qualifying stockholder, or a group of up to 20 such stockholders, owning at least 3% of the Company’s outstanding Common Stock throughout the three-year
period preceding and including the date of submission of a director nomination notice, and who continues to own at least 3% of the Company’s outstanding Common Stock
through the date of an annual meeting, may generally be able to nominate and include in the Company’s proxy materials for an annual meeting of stockholders, qualifying
director nominees constituting up to the greater of one nominee or 25% of the total number of directors of the Company on the last day on which a director nomination
notice  may  be  submitted  pursuant  to  the  Bylaws;  provided  that  the  qualifying  stockholder(s)  and  director  nominee(s)  satisfy  the  eligibility,  procedural  and  other
requirements  specified  in  the  Bylaws,  including  that  notice  of  a  nomination  be  delivered  to  the  Company  not  less  than  120  days  or  more  than  150  days  before  the  first
anniversary of the date that the Company first sent its proxy statement or a notice of availability of proxy materials (whichever is earlier) to stockholders for the prior year’s
annual meeting.

Amendment to the Certificate of Incorporation and the Bylaws

The Certificate of Incorporation may generally be amended by the affirmative vote of a majority of the holders of the outstanding stock entitled to vote, except with
respect  to  provisions  regarding  (i)  the  (a)  Board  of  Directors,  (b)  stockholder  meetings,  and  (c)  the  alteration,  amendment,  or  repeal  of  the  Certificate  of  Incorporation,
which may only be amended upon approval of holders of at least 66-2/3% of the voting power of all of the Company’s then-outstanding shares then entitled to vote in the
election of directors, and (ii) the limitation of director liability and indemnification, which may only be amended by the affirmative vote of the holders of at least 80% of the
voting power of the Company’s then-outstanding shares then entitled to vote in the election of directors. The Bylaws may generally be amended by the Board of Directors
or by stockholders upon approval of holders of at least 66-2/3% of the voting power of all of the Company’s then-outstanding voting stock.

Limitations on Business Combinations with Interested Stockholders

We are also subject to Section 203 of the Delaware General Corporation Law which, subject to exceptions, prohibits a Delaware corporation from engaging in any

business combination with any “interested stockholder” for a period of three years following the date that a stockholder became an interested stockholder, unless:

• prior to that date, the Board of Directors approved either the business combination or the transaction which resulted in the stockholder becoming an interested
stockholder;

• upon consummation of the transaction that resulted in the stockholder becoming an interested stockholder, the interested stockholder owned at least 85% of the
voting stock outstanding at the time the transaction commenced, excluding for purposes of determining the voting stock outstanding (but not the outstanding voting
stock  owned  by  the  interested  stockholder)  (a)  shares  owned  by  persons  who  are  directors  and  also  officers,  and  (b)  shares  owned  by  employee  stock  plans  in
which employee participants do not have the right to determine confidentially whether shares held subject to the plan will be tendered in a tender or exchange
offer; or

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
• on or following that date the business combination is approved by the Board of Directors and authorized at an annual or special meeting of stockholders, by the
affirmative vote of at least 66-2/3% of the outstanding voting stock that is not owned by the interested stockholder.

The term “interested stockholder” is defined generally as any person who is the owner of 15% or more of the Company’s outstanding voting stock or any person
who is an affiliate or associate of the Company and was the owner of 15% or more of the Company’s outstanding voting stock at any time within the three-year period
immediately prior to the date on which it is sought to be determined whether such person is an interested stockholder, and the affiliates and associates of such person.

Anti-Takeover Effects of Various Provisions

Certain  provisions  of  the  DGCL,  our  Certificate  of  Incorporation  and  our  Bylaws  summarized  above  may  have  an  anti-takeover  effect  and  could  make  the
following transactions more difficult: acquisition of the Company by means of a tender offer; acquisition of the Company by means of a proxy contest or otherwise; or
removal of the Company’s incumbent officers and directors. It is possible that these provisions could make it more difficult to accomplish or could deter transactions that
stockholders may otherwise consider to be in their best interest or in the best interests of the Company, including transactions that might result in a premium over the market
price for shares of our Common Stock.          

Transfer Agent

The transfer agent for the Common Stock is Computershare Trust Company, N.A. Its address is c/o Computer Investor Services, 150 Royall St., Suite 101, Canton,

MA 02021 or P.O. Box 43078, Providence, RI 02940-3078 and its telephone number is (800) 962-4284.

Nasdaq Global Market Listing

Our Common Stock is listed on the Nasdaq Global Market under the trading symbol “RMCF.”

 
 
 
 
 
 
 
 
 
 
 
Subsidiary
Rocky Mountain Chocolate Factory, Inc.
U-Swirl International, Inc.

Jurisdiction of Incorporation
Colorado
Nevada

SUBSIDIARIES OF THE REGISTRANT

Exhibit 21.1

 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Rocky Mountain Chocolate Factory, Inc.’s Registration Statements on Form S-8 (File Nos. 333-249485, 333-206534, 333-
145986, and 333-191729) of our report dated May 30, 2023 relating to the consolidated financial statements as of February 28, 2023 and February 28, 2022 and for each of
the three years ended February 28, 2023, which appears in this Annual Report on Form10-K.

Exhibit 23.1

/s/ Plante & Moran, PLLC

Cleveland, Ohio
May 30, 2023

 
 
 
 
 
 
 
 
Exhibit 31.1

CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Robert J. Sarlls, certify that:

1.         I have reviewed this Annual Report on Form 10-K of Rocky Mountain Chocolate Factory, Inc.;

2.         Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.                  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the  financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.         The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,  particularly
during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;
Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent  fiscal
quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.         The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's
auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a)

b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and
Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant's  internal  control  over
financial reporting.

Date: May 30, 2023

/s/ Robert J. Sarlls
Robert J. Sarlls, Chief Executive Officer
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2

CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Allen Arroyo, certify that:

1.         I have reviewed this Annual Report on Form 10-K of Rocky Mountain Chocolate Factory, Inc.;

2.         Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.                  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the  financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.         The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,  particularly
during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;
Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent  fiscal
quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.         The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's
auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a)

b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and
Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant's  internal  control  over
financial reporting.

Date: May 30, 2023

/s/ Allen Arroyo
Allen Arroyo, Chief Financial Officer
(Principal Financial Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
(18 U.S.C. SECTION 1350)

Exhibit 32.1

In connection with the Annual Report of Rocky Mountain Chocolate Factory, Inc. (the "Company") on Form 10-K for the fiscal year ended February 28, 2023 as
filed with the Securities and Exchange Commission on the date hereof (the "Report"), we, Robert Sarlls, Chief Executive Officer, and Allen Arroyo, Chief Financial Officer,
of the Company certify, in our capacity as such, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to our knowledge:

(1)         The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2)         The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: May 30, 2023

Date: May 30, 2023

/s/ Robert Sarlls
Robert Sarlls, Chief Executive Officer and Director (Principal Executive Officer)

/s/ Allen Arroyo
Allen Arroyo, Chief Financial Officer (Principal Financial Officer)

The foregoing certification is being furnished solely to accompany the Report pursuant to 18 U.S.C. Section 1350, and is not being filed for purposes of Section 18 of the
Exchange  Act,  and  is  not  to  be  incorporated  by  reference  into  any  filing  of  the  Company,  whether  made  before  or  after  the  date  hereof,  regardless  of  any  general
incorporation language in such filing.

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in
typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and will be retained by the Company and
furnished to the Securities and Exchange Commission or its staff upon request.