Quarterlytics / Consumer Cyclical / Auto - Dealerships / Rush Enterprises

Rush Enterprises

rusha · NASDAQ Consumer Cyclical
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Ticker rusha
Exchange NASDAQ
Sector Consumer Cyclical
Industry Auto - Dealerships
Employees 5001-10,000
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FY2019 Annual Report · Rush Enterprises
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C.  20549 

FORM 10-K 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) 
OF THE SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended December 31, 2019 

Commission file number 0-20797 

RUSH ENTERPRISES, INC. 
(Exact name of registrant as specified in its charter) 

             Texas 

                   74-1733016 

(State or other jurisdiction of incorporation or organization) 

 (I.R.S. Employer Identification No.) 

                       555 IH 35 South, New Braunfels, TX   
                      (Address of principal executive offices)  

          78130 

                                   (Zip Code) 

Registrant’s telephone number, including area code:  (830) 302-5200 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 

Trading Symbol(s) 

Name of each exchange on which registered 

Class A Common Stock, $0.01 par value 

Class B Common Stock, $0.01 par value 

RUSHA 

RUSHB 

NASDAQ Global Select Market 

NASDAQ Global Select Market 

Securities registered pursuant to Section 12(g) of the Act: 
None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  

Yes  

No  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.

Yes  

No  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and 
(2) has been subject to such filing requirements for the past 90 days.  

Yes  

No  

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically,  every  Interactive  Data  File  required  to  be  submitted 
pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit 
such files).   

Yes                     No  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting 
company,  or  an  emerging  growth  company.    See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting 
company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer        Accelerated filer  

        Non-accelerated filer      Smaller Reporting company  

        Emerging growth company  

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for 

complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

 
 
 
 
 
 
 
 
 
 
       
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                                                                          
 
 
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   

Yes  

No  

The  aggregate  market  value  of  common  stock  held  by  non-affiliates  of  the  registrant  as  of  June  28,  2019  was  approximately 
$1,193,177,826 based upon the last sales price on June 28, 2019 on The NASDAQ Global Select MarketSM of $36.52 for the registrant’s 
Class A Common Stock and $36.91 for the registrant’s Class B Common Stock.  Shares of Common Stock held by each executive officer 
and director and by each shareholder affiliated with a director or an executive officer have been excluded from this calculation because 
such persons may be deemed to be affiliates.  This determination of affiliate status is not necessarily a conclusive determination for other 
purposes. 

The registrant had 28,042,484 shares Class A Common Stock and 8,210,581 shares of Class B Common Stock outstanding on February 

12, 2020. 

DOCUMENTS INCORPORATED BY REFERENCE 
Portions of registrant’s definitive proxy statement for the registrant’s 2020 Annual Meeting of Shareholders, to be filed with the 
Securities and Exchange Commission not later than 120 days after December 31, 2019, are incorporated by reference into Part 
III of this Form 10-K. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. 

Index to Form 10-K 

Year ended December 31, 2019 

Item 1 
Item 1A 
Item 1B 
Item 2 
Item 3 
Item 4 

Item 5 

Item 6 
Item 7 

Item 7A 
Item 8 
Item 9 

Item 9A 
Item 9B 

Item 10 
Item 11 
Item 12 

Item 13 
Item 14 

Business 
Risk Factors 
Unresolved Staff Comments 
Properties 
Legal Proceedings 
Mine Safety Disclosures 

Part I 

Part II 

Market for Registrant’s Common Equity, Related Shareholder Matters  
and Issuer Purchases of Equity Securities       
Selected Financial Data       
Management’s Discussion and Analysis of Financial Condition and Results 
of Operations 
Quantitative and Qualitative Disclosures about Market Risk 
Financial Statements and Supplementary Data       
Changes in and Disagreements with Accountants on Accounting and 
Financial Disclosure 
Controls and Procedures       
Other Information       

Part III 

Directors, Executive Officers and Corporate Governance       
Executive Compensation       
Security Ownership of Certain Beneficial Owners and Management  
and Related Shareholder Matters       
Certain Relationships and Related Transactions, and Director Independence      
Principal Accountant Fees and Services       

Item 15 
Item 16 

Exhibits, Financial Statement Schedules       
Form 10-K Summary       

Part IV 

        Page No. 

                  1 
17 
24 
        24 
24 
24 

25 
27 

28 
39    
40 

73 
73 
75 

75 
75 

75 
75 
75 

76 
79 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE REGARDING FORWARD-LOOKING STATEMENTS 

Certain statements contained in this Form 10-K (or otherwise made by the Company or on the Company’s behalf 
from time to time in other reports, filings with the Securities and Exchange Commission (“SEC”), news releases, 
conferences, website postings or otherwise) that are not statements of historical fact constitute “forward-looking 
statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities 
Act of 1933, as amended (the “Securities Act”), and Section 21E of the Exchange Act of 1934, as amended (the 
“Exchange Act”), notwithstanding that such statements are not specifically identified. Forward-looking statements 
include  statements  about  the  Company’s  financial  position,  business  strategy  and  plans  and  objectives  of 
management of the Company for future operations.  These forward-looking statements reflect the best judgments of 
the  Company about the future  events and trends  based on the  beliefs of  the  Company’s management as well as 
assumptions made by and information currently available to the Company’s management.  Use of the words “may,” 
“should,” “continue,” “plan,” “potential,” “anticipate,” “believe,” “estimate,” “expect” and “intend” and words 
or  phrases  of  similar  import,  as  they  relate  to  the  Company  or  its  subsidiaries  or  Company  management,  are 
intended  to  identify  forward-looking  statements  but  are  not  the  exclusive  means  of  identifying  such  statements.  
Forward-looking statements reflect our current view of the Company with respect to future events and are subject 
to risks and uncertainties that could cause actual results to differ materially from those in such statements. Please 
read Item 1A. “Risk Factors” for a discussion of certain of those risks. Other unknown or unpredictable factors 
could also have a material adverse effect on future results.  Although the Company believes that its expectations are 
reasonable as of the date of this Form 10-K, it can give no assurance that such expectations will prove to be correct. 
The Company does not intend to update or revise any forward-looking statements unless securities laws require it 
to do so, and the Company undertakes no obligation to publicly release any revisions to forward-looking statements, 
whether because of new information, future events or otherwise. 

NOTE REGARDING TRADEMARKS COMMONLY USED IN THE COMPANY’S FILINGS 

Peterbilt® is a registered trademark of Peterbilt Motors Company. PACCAR® is a registered trademark of PACCAR, 
Inc. PacLease® is a registered trademark of PACCAR Leasing Corporation.  Navistar® is a registered trademark 
of  Navistar  International  Corporation.  International®  is  a  registered  trademark  of  Navistar  International 
Transportation Corp. Idealease is a registered trademark of Idealease, Inc. aka Idealease of North America, Inc. 
Blue Bird® is a registered trademark of Blue Bird Investment Corporation. IC Bus® is a registered trademark of IC 
Bus, LLC. FUSO® is a registered trademark of Mitsubishi Fuso Truck and Bus Corporation.  Hino® is a registered 
trademark  of  Hino  Motors,  Ltd.  Isuzu®  is  a  registered  trademark  of  Isuzu  Motors  Limited.  Ford  Motor  Credit 
Company®  is  a  registered  trademark  of  Ford  Motor  Company.  Ford®  is  a  registered  trademark  of  Ford  Motor 
Company.  SAP® is a registered trademark of SAP Aktiengesellschaft.  This report contains additional trade names 
or trademarks of other companies.  Our use of such trade names or trademarks should not imply any endorsement 
or relationship with such companies.     

Item 1.  Business 

PART I 

References herein to “the Company,” “Rush Enterprises,” “we,” “our” or “us” mean Rush Enterprises, Inc., 

a Texas corporation, and its subsidiaries unless the context requires otherwise.  

Access to Company Information 

We electronically file annual reports, quarterly reports, proxy statements and other reports and information 
statements with the SEC.  You may read and copy any of the materials that we have filed with the SEC at the SEC’s 
Public Reference Room at 100 F Street NE, Washington, DC 20549. You may obtain information about the Public 
Reference Room by calling the SEC at 1-800-SEC-0330.  Our filings are also available to you on the SEC’s website 
at www.sec.gov.  

We make certain of our SEC filings available, free of charge, through our website, including annual reports 
on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to these reports.  
These  filings  are  available  as  soon  as  reasonably  practicable  after  such  material  is  electronically  filed  with,  or 
furnished to, the SEC.  Our website address is www.rushenterprises.com.  The information contained on our website, 
or on other websites linked to our website, is not incorporated into this report or otherwise made part of this report. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
General 

Rush Enterprises, Inc. was incorporated in Texas in 1965 and consists of one reportable segment, the Truck 
Segment, and conducts business through its subsidiaries.  Our principal offices are located at 555 IH 35 South, Suite 
500, New Braunfels, Texas 78130. 

We are a full-service, integrated retailer of commercial vehicles and related services.  The Truck Segment 
includes the  Company’s operation  of a  network of commercial vehicle dealerships under the name  “Rush Truck 
Centers.”  Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, 
Ford, Isuzu, FUSO, IC Bus or Blue Bird.  Through our strategically located network of Rush Truck Centers, we 
provide one-stop service for the needs of our commercial vehicle customers, including retail sales of new and used 
commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance 
products. 

  Our Rush Truck Centers are principally located in high traffic areas throughout the United States.  Since 
commencing operations as a Peterbilt heavy-duty truck dealer in 1966, we have grown to operate over 100 Rush 
Truck Centers in 22 states.  In 2019, we purchased a 50% equity interest in an entity in Canada, Rush Truck Centres 
of Canada Limited, which currently owns and operates 14 International locations in Ontario, Canada. 

  Our  business  strategy  consists  of  providing  solutions  to  the  commercial  vehicle  industry  through  our 
network of commercial vehicle dealerships. We offer an integrated approach to meeting customer needs by providing 
service, parts and collision repairs in addition to new and used commercial vehicle sales and leasing, plus financial 
services, vehicle upfitting, CNG fuel systems and vehicle telematics products. We intend to continue to implement 
our business  strategy, reinforce customer loyalty and  remain a  market leader by continuing  to develop our Rush 
Truck Centers as we expand our product offerings and extend our dealership network through strategic acquisitions 
of new locations and opening new dealerships to enable us to better serve our customers. 

  Rush  Truck  Centers.    Our  Rush  Truck  Centers  are  located  in  Alabama,  Arizona,  California,  Colorado, 
Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, New Mexico, North Carolina, Ohio, 
Oklahoma, Pennsylvania, Tennessee, Texas, Utah and Virginia.  The  following chart reflects  our  franchises and 
parts, service and collision repair operations by location as of February 26, 2020: 

Rush Truck Center Location  Commercial Vehicle Franchise(s)  

Truck 
Sales 

Parts 
and 
Service 

Collision 
Center 

Alabama 
     Birmingham 
     Mobile 
Arizona 
     Flagstaff 
     Phoenix 
     Tucson 
     Yuma 

California 
     Fontana Heavy-Duty 
     Fontana Medium-Duty 
     Fontana Vocational 
     Long Beach 
     Ceres 
     Pico Rivera  
     San Diego  
     Sylmar 
     Whittier 
Colorado 
     Colorado Springs 
     Denver  
     Greeley 
     Pueblo 

None 
Peterbilt 

Peterbilt 
Peterbilt, Hino 
Peterbilt, Hino 
Peterbilt 

Peterbilt 
Peterbilt, Hino, Isuzu 
None 
Peterbilt 
Ford 
Peterbilt 
Peterbilt, Hino, Ford 
Peterbilt 
Ford, Isuzu 

Peterbilt 
Peterbilt, Ford, Isuzu 
Peterbilt 
Peterbilt 

5 

Yes 
Yes 

No 
Yes 
Yes 
Yes 

Yes 
Yes 
No 
No 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

No 
Yes 

No 
Yes 
No 
No 

Yes 
No 
No 
No 
No 
Yes 
No 
No 
No 

No 
Yes 
No 
No 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Truck Center Location 

Commercial Vehicle Franchise(s) 

Truck 
Sales 

Parts 
and 
Service 

Collision 
Center 

Florida 
     Haines City 
     Jacksonville 
     Jacksonville East 
     Lake City 
     Miami 
     Orlando Heavy-Duty 
     Orlando Light & Medium-Duty 
     Orlando North 
     Orlando South 
     Tampa 

Peterbilt 
Peterbilt, Hino 
Peterbilt 
Peterbilt 
None 
Peterbilt, Isuzu 
Ford 
Isuzu 
Isuzu 
Peterbilt 

Georgia 
     Atlanta 
     Atlanta Bus Center 
     Augusta 
     Blackshear 
     Columbus 
     Doraville 
     Gainesville 
     Macon 
     Smyrna 
     Tifton 
     Valdosta 

Idaho 
     Boise 
     Idaho Falls 
     Lewiston 
     Twin Falls 

Illinois 
     Bloomington 
     Carol Stream 
     Champaign 
     Chicago 
     Effingham 
     Huntley 
     Joliet 
     Quincy 
     Springfield 
Indiana 
     Gary 
     Indianapolis 
Kansas 
     Kansas City 
Kentucky 
     Bowling Green 
Missouri 
     St. Peters 
     St. Louis 
Nevada 
     Las Vegas 
New Mexico 
     Albuquerque 
     Farmington 
     Las Cruces 

International, Hino, Isuzu, IC Bus 
IC Bus 
International, IC Bus 
International, IC Bus 
International, Isuzu, IC Bus 
International, Hino, Isuzu, IC Bus 
International, IC Bus 
International 
International, Hino, Isuzu, IC Bus 
International, IC Bus 
International 

International, Hino, IC Bus 
International, IC Bus 
International 
International 

International, Hino 
International 
International 
International 
International 
International 
International 
International 
International 

International 
International 

Hino, Isuzu 

Peterbilt 

International 
International 

Peterbilt 

Peterbilt 
Peterbilt 
Peterbilt 

6 

Yes 
Yes 
Yes 
Yes 
No 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 

Yes 

Yes 
Yes 

Yes 

Yes 
No 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 

Yes 

Yes 
Yes 

Yes 

Yes 
Yes 
Yes 

Yes 
No 
No 
No 
No 
No 
No 
No 
No 
No 

No 
Yes 
No 
No 
No 
No 
No 
No 
No 
No 
No 

Yes 
Yes 
No 
No 

No 
No 
Yes 
Yes 
Yes 
No 
No 
No 
Yes 

No 
Yes 

No 

No 

No 
No 

No 

Yes 
No 
No  

 
 
 
 
 
 
 
 
 
 
 
 
 
           
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Truck Center Location 

Commercial Vehicle Franchise(s) 

Truck 
Sales 

Parts 
and 
Service 

Collision 
Center 

North Carolina 
     Asheville 
     Charlotte 
     Hickory 
Ohio 
     Akron 
     Cincinnati 

     Cleveland 
     Columbus 
     Dayton 
     Lima 
Oklahoma 
     Ardmore 
     Oklahoma City 
     Tulsa  
Pennsylvania 
     Greencastle 
Tennessee 
     Memphis 
     Nashville  
Texas 
      Abilene 
      Amarillo 
      Austin 

      Austin North 
      Beaumont 
      Brownsville 
     College Station 
     Corpus Christi 

     Cotulla 
     Dalhart 
     Dallas Heavy-Duty 

     Dallas Medium-Duty 

     Dallas Light & Medium-Duty 
     El Paso 
     Fort Worth 

     Houston 
     Houston Bus Center 
     Houston Medium-Duty 
     Laredo 

     Lubbock 
     Lufkin 

     Odessa 
     Pharr 

International 
International, Hino, Isuzu 
International 

International, IC Bus 
International, IC Bus, Isuzu, Ford, 
FUSO 
International, IC Bus 
International, IC Bus, Isuzu(1) 
International, IC Bus, Isuzu 
International, IC Bus 

Peterbilt 
Peterbilt, Hino, Ford, Isuzu 
Peterbilt, Hino 

None 

None 
Peterbilt 

Peterbilt 
Peterbilt 
Peterbilt, Hino, Isuzu, Blue Bird, Micro 
Bird, Elkhart 
Peterbilt 
Peterbilt 
Peterbilt, Elkhart 
Peterbilt 
Peterbilt, Hino, Isuzu, Blue Bird, 
Elkhart 
Peterbilt 
Peterbilt 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Hino, 
Blue Bird, Micro Bird, Elkhart 
Ford, Isuzu 
Peterbilt, Hino, Isuzu 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Hino 
Blue Bird, Micro Bird, Elkhart 
Peterbilt, Hino 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 

Peterbilt 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt 
Peterbilt, Hino, Blue Bird, Micro Bird, 
Elkhart 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 

Yes 
Yes 
Yes 

No 
Yes 
Yes 
Yes 
Yes 

No 
No 
Yes 

Yes 

Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 

Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 
Yes 

No 
Yes 
No 

No 

Yes 
No 
No 
No 
No 

No 
Yes 
Yes 

No 

No 
Yes 

No 
No 
No 

No 
No 
No 
No 
No 

No 
No 
Yes 

No 

No 
Yes 
No 

Yes 
No 
No 
Yes 

No 
Yes 

No 
Yes 

(1)  Our Isuzu franchise is operated out of our Rush Truck Leasing - Columbus location. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Truck Center Location 
     San Antonio 

     San Antonio Bus 

     Sealy 

     Texarkana 

     Tyler 

     Victoria 
     Waco 

Utah 
     Ogden 
     Salt Lake City 
     Springville 
     St. George 
Virginia 
     Chester  
     Fredericksburg 
     Richmond 

Commercial Vehicle Franchise(s) 
Peterbilt, Hino, Blue Bird, Micro Bird, 
Elkhart 

Blue Bird, Micro Bird, Elkhart 
Peterbilt, Isuzu, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Hino, Isuzu,  
Blue Bird, Micro Bird, Elkhart 

Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt 
Peterbilt, Hino, Isuzu,  
Blue Bird, Micro Bird, Elkhart 

International, IC Bus 
International, IC Bus, FUSO 
International, FUSO 
International, FUSO 

International, Hino 
International 
International 

Truck 
Sales 
Yes 

Parts 
and 
Service 
Yes 

Collision 
Center 
Yes 

Yes 

Yes 

Yes 

Yes 

Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 

Yes 

Yes 

Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

No 

No 

No 

No 
No 

No 
Yes 
No 
No 

No 
No 
Yes 

Leasing and Rental Services.  Through certain of our Rush Truck Centers and several stand-alone Rush 
Truck Leasing Centers, we provide a broad line of product selections for lease or rent, including Class 4, Class 5, 
Class 6, Class 7 and Class 8 trucks, heavy-duty cranes and refuse vehicles.  Our lease and rental fleets are offered 
on a daily, monthly or long-term basis. Substantially all of our long-term leases also contain a service provision, 
whereby  we  agree  to  service  the  vehicle  through  the  life  of  the  lease.    The  following  chart  reflects  our  leasing 
franchises by location: 

Rush Truck Leasing 
Location 

Franchise 

Standalone or in a  
Rush Truck Center 

Alabama 
    Birmingham 
Arizona 
    Phoenix 
California 
    Fontana  
    Pico Rivera  
    San Diego 
    Sylmar 
Colorado 
     Denver  
Florida 
    Orlando 
    Tampa 
    Jacksonville 
Georgia 
    Macon 
Idaho 
    Boise 
    Idaho Falls 
Illinois 
    Carol Stream 
    Chicago 
    Effingham 
    Huntley 
    Joliet 
    Springfield 

PacLease 

In RTC 

PacLease 

Standalone 

PacLease 
PacLease 
PacLease 
PacLease 

Standalone 
Standalone 
Standalone 
In RTC 

PacLease 

Standalone 

PacLease 
PacLease 
PacLease 

Idealease 

Idealease 
Idealease 

Idealease 
Idealease 
Idealease 
Idealease 
Idealease 
Idealease 
8 

Standalone 
In RTC 
Standalone 

In RTC 

In RTC 
In RTC 

In RTC 
In RTC 
In RTC 
In RTC 
In RTC 
In RTC 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Truck Leasing 
Location 

Indiana 
    Indianapolis 
    Gary 
Missouri 
    St. Louis 
    St. Peters 
New Mexico 
    Albuquerque 
Nevada 
    Las Vegas 
North Carolina 
    Charlotte 
Ohio 
    Cincinnati 
    Cleveland 
    Columbus 
    Dayton 
Oklahoma 
    Oklahoma City 
Tennessee 
    Nashville 
Texas 
    Austin 
    El Paso 
    Fort Worth 
    Houston 
    Houston NW 
    Odessa 
    San Antonio 
    Tyler 
Virginia 
    Richmond 
    Norfolk 
Utah 
    Salt Lake City 

Franchise 

Idealease 
Idealease 

Idealease 
Idealease 

Standalone or in a 
Rush Truck Center 

In RTC 
In RTC 

In RTC 
In RTC 

PacLease 

Standalone 

PacLease 

Standalone 

Idealease 

Idealease 
Idealease 
Idealease 
Idealease 

PacLease 

PacLease 

PacLease 
PacLease 
PacLease 
PacLease 
PacLease 
PacLease 
PacLease 
PacLease 

Idealease 
Idealease 

Standalone 

Standalone 
Standalone 
In RTC 
In RTC 

In RTC 

In RTC 

Standalone 
In RTC 
Standalone 
Standalone 
In RTC 
Standalone 
In RTC 
Standalone 

Standalone 
Standalone 

Idealease 

Standalone 

In addition to the locations in the above table, Rush Truck Leasing also provides full-service maintenance 

on customers’ vehicles at several of our customers’ facilities. 

Financial and Insurance Products.  At our Rush Truck  Centers,  we offer third-party  financing to assist 
customers in purchasing new and used commercial vehicles. Additionally, we sell, as agent through our insurance 
agency, a complete line of property and casualty insurance, including collision and liability insurance on commercial 
vehicles, cargo insurance and credit life insurance. 

Other  Businesses.    Perfection  Equipment  offers  installation  of  equipment,  equipment  repair,  parts 
installation, and paint and body repair at our location in Oklahoma City.  Perfection Equipment specializes in up-
fitting trucks used by oilfield service providers and other specialized service providers. 

World Wide Tires stores operate in two locations in Texas.  World Wide Tires primarily sells tires for use 

on commercial vehicles. 

Custom Vehicle Solutions operates at locations in Denton, Texas and Greencastle, Pennsylvania.  Custom 
Vehicle  Solutions  provides  new  vehicle  pre-delivery  inspections,  truck  modifications,  natural  gas  fuel  system 
installations, body and chassis upfitting and component installation. 

The House  of Trucks operates at locations in  Miami, Florida, Dallas, Texas and Chicago, Illinois.  The 
House of Trucks sells used commercial vehicles, new and used trailers and offers third-party financing and insurance 
products. 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Momentum Fuel Technologies manufactures compressed natural gas fuel systems and related component 

parts for commercial vehicles at its facility in Roanoke, Texas. 

Industry 

  See  Part  II,  Item  7,  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of 

Operations – Industry” for a description of our industry and the markets in which we operate. 

Our Business Strategy 

Operating Strategy.  Our strategy is to operate an integrated nationwide dealership network that provides 

service solutions to the commercial vehicle industry. Our strategy includes the following key elements: 

•  Management by Dealership Units. At each of our dealerships, we operate one or more of the following 
departments: new commercial vehicle sales, used commercial vehicle sales, financial services, parts, 
service  or  collision  center.  Our  general  managers  measure  and  manage  the  operations  of  each 
dealership according to the specific departments operating at that location. We believe that this system 
enhances the profitability of all aspects of a dealership and increases our overall operating margins. 
Operating goals for each department at each of our dealerships are established annually and managers 
are rewarded for performance relative to these goals. 

•  One-Stop Centers. We have developed our larger commercial vehicle dealerships as “one-stop centers” 
that offer an integrated approach to meeting customer needs.  We provide service, including collision 
repairs,  parts,  new  and  used  commercial  vehicles  sales,  leasing  and  rental,  plus  financial  services 
including  finance  and  insurance.    We  believe  that  this  full-service  strategy  also  helps  to  mitigate 
cyclical economic fluctuations because our parts, service and collision center operations (referred to 
herein collectively as “Aftermarket Products and Services”) at our dealerships generally tend to be less 
volatile than our new and used commercial vehicle sales. 

•  Aftermarket Products and Services. Our aftermarket capabilities include a wide range of services and 
products, including a  fleet  of  mobile  service  units,  mobile technicians  who  work in our  customers’ 
facilities,  vehicle  telematics  support,  a  proprietary  line  of  parts  and  accessories,  factory-certified 
service for assembly services for specialized bodies and equipment.  We believe that offering a variety 
of  Aftermarket  Products  and  Services  at  our  dealerships  and  other  locations  allows  us  to  meet  the 
expanding needs of our customers.  We continually strive to leverage our dealership facilities to offer 
more products and services to our customers. 

•  Branding Program. We employ a branding program at all of our dealerships through distinctive signage 
and  uniform  marketing  programs  to  take  advantage  of  our  existing  name  recognition  and  to 
communicate the standardized high quality of our products and reliability of our services throughout 
our dealership network. 

Growth Strategy.  Through our strategic expansion and acquisition initiatives, we have grown to operate a 
large, multistate, full-service network of commercial vehicle dealerships. We also own a 50% equity interest in an 
entity in Canada that owns and operates 14 International locations in Ontario, Canada, with an option to purchase 
the remaining 50%.  As described below, we intend to continue to grow our business by expanding our product and 
service offerings, through acquisitions in new geographic areas and by opening new locations to enable us to better 
serve our customers. 

•  Expansion of Product and Service Offerings. We intend to continue to expand our product lines within 
our  existing  locations  by  adding  product  categories  and  service  capabilities  that  are  both 
complementary to our existing product lines and well suited to our operating model.  We will continue 
to take advantage of technological advances that will provide us with the opportunity to offer vehicle 
owners more aftermarket options and the ability to maximize the performance of vehicles in their fleets 
using telematics and other technologies. 

•  Expansion  Into  New  Geographic  Areas.  We  plan  to  continue  to  expand  our  dealership  network  by 
acquiring  existing  dealerships  or  opening  new  locations  in  areas  where  we  do  not  already  have 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
locations.  We believe the geographic diversity of our Rush Truck Center network has significantly 
expanded our customer base while reducing the effects of local economic cycles.  

•  Open New Rush Truck Centers in Existing Areas of Operation. We continually evaluate opportunities 
to increase our market presence by adding new Rush Truck Centers within our current franchises’ areas 
of operation.   

Management of Our Dealerships 

Rush Truck Centers 

Our Rush Truck Centers are responsible for sales of new and used commercial vehicles, as well as related 

parts and services.  

Aftermarket  Products  and  Services.    Revenues  from  Aftermarket  Products  and  Services  accounted  for 
approximately  $1,762.5 million,  or  30.3%,  of  our  total  revenues  for  2019,  and  64.9%  of  our  gross  profit.    Our 
Aftermarket  Products  and  Services  enable  our  commercial  vehicle  sales  function  and  are  a  source  of  recurring 
revenue.  Rush Truck Centers carry a wide variety of commercial vehicle parts in inventory.  Certain Rush Truck 
Centers also feature fully equipped service and collision center facilities, the combination and configuration of which 
varies by location, capable of handling a broad range of repairs on most commercial vehicles.  Each Rush Truck 
Center with a service department is a warranty service center for the commercial vehicle manufacturers represented 
at that location, if any, and  most  are  also authorized  service centers  for other vehicle  component  manufacturers, 
including Cummins, Eaton, Caterpillar and Allison.  We also have mobile service technicians and technicians who 
staff our customers’ facilities upon request. 

Our service departments perform warranty and non-warranty repairs on commercial vehicles.  The cost of 
warranty work is generally reimbursed by the applicable manufacturer at retail commercial rates.  Warranty-related 
parts and service revenues accounted  for approximately $135.8 million, or 2.3%, of our total revenues for 2019.  
Additionally, we provide a wide array of services, including assembly services for specialized commercial vehicle 
bodies and commercial vehicle mounted equipment.  Our goal is to provide our customers with any service that they 
need related to their commercial vehicles. 

As part of our leasing and rental operations, we also enter into contracts to provide full-service maintenance 
on certain customers’ vehicles.  We had 1,084 vehicles under contract maintenance as of December 31, 2019, and 
1,094 vehicles under contract maintenance as of December 31, 2018.  The full-service maintenance revenues and 
retail service revenues are included as Aftermarket Products and Services revenues on our Consolidated Statements 
of Income.     

New  Commercial  Vehicle  Sales.   New  commercial  vehicle  sales  represent  the  largest  portion  of  our 
revenues, accounting for approximately $3,427.3 million, or 59.0%, of our total revenues in 2019.  Of this total, new 
Class 8 heavy-duty truck sales accounted for approximately $2,192.3 million, or 37.7%, of our total revenues for 
2019, and 64.0% of our new commercial vehicle revenues for 2019. 

Our Rush Truck Centers that  sell new and used Class 8 heavy-duty trucks manufactured by Peterbilt or 
International  may  also  sell  medium-duty  and  light-duty  commercial  vehicles.    Certain  Rush  Truck  Centers  sell 
medium-duty  commercial  vehicles  manufactured  by  Peterbilt,  Hino,  Isuzu,  Ford,  International  or  FUSO,  buses 
manufactured by Blue Bird, IC Bus or Elkhart and light-duty commercial vehicles manufactured by Ford (see Part 
I, Item 1, “General – Rush Truck Centers” for information on which brands we sell at each Rush Truck Center).  
New  medium-duty  commercial  vehicle  sales,  excluding  new  bus  sales,  accounted  for  approximately  $1,003.6 
million, or 17.3%, of our total revenues for 2019, and 29.3% of our new commercial vehicle revenues for 2019.  
New light-duty commercial vehicle sales accounted for approximately $90.6 million, or 1.6%, of our total revenues 
for 2019, and 2.6% of our new commercial vehicle revenues for 2019.  New bus sales accounted for approximately 
$120.4 million, or 2.1%, of our total revenues for 2019, and 3.5% of our new commercial vehicle revenues for 2019. 

A significant portion of our new commercial vehicle sales are to customers with large fleets of commercial 
vehicles.  Because of the size and geographic scope of our Rush Truck Center network, our strong relationships with 
our fleet customers and our ability to manage large quantities of used commercial vehicle trade-ins, we are able to 
successfully market and sell to fleet customers nationwide.  We believe that we have a competitive advantage over 
many dealerships because we can absorb multi-unit trade-ins often associated with fleet sales and effectively disperse 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
the  used commercial  vehicles for resale  throughout our dealership  network.  We  believe that  the  broad range of 
products and services we offer to purchasers of commercial vehicles at the time of purchase and post-purchase results 
in a high level of customer loyalty.  

Used  Commercial  Vehicle  Sales.   Used  commercial  vehicle  sales  accounted  for  approximately 
$330.3 million, or 5.7%, of our total revenues for 2019.  We sell used commercial vehicles at most of our Rush 
Truck  Centers  and  also  at  our  non-franchised  used  commercial  vehicle  facilities.    We  believe  that  we  are  well 
positioned to market used commercial vehicles due to our ability to recondition them for resale utilizing the service 
and  collision  center  departments  of  our  Rush  Truck  Centers  and  our  ability  to  move  used  commercial  vehicles 
between  our  dealerships  as  customer  demand  warrants.  The  majority  of  our  used  commercial  vehicle  inventory 
consists of commercial vehicles taken as trade-ins from new commercial vehicle customers or retired from our lease 
and rental  fleet, but  we also supplement our  used  commercial vehicle inventory by purchasing used commercial 
vehicles from third parties for resale, as market conditions warrant. 

Vehicle  Leasing  and  Rental.   Vehicle  leasing  and  rental  revenues  accounted  for  approximately 
$247.5 million, or 4.3%, of our total revenues for 2019.  At our Rush Truck Leasing locations, we engage in full-
service commercial vehicle leasing through PacLease and Idealease.  Rental vehicles are also generally serviced at 
our  facilities.    We  had  8,506  vehicles  in  our  lease  and  rental  fleet,  including  cranes,  as  of  December 31,  2019, 
compared to 8,092 vehicles as of December 31, 2018.  Generally, we sell commercial vehicles that have been retired 
from our lease and rental fleet through our used commercial vehicles sales operations.  Historically, we have realized 
gains on the sale of used lease and rental commercial vehicles. 

New and Used Commercial Vehicle Financing and Insurance.  The sale of financial and insurance products 
accounted for approximately $24.4 million, or 0.4%, of our total revenues for 2019.  Finance and insurance revenues 
have minimal direct costs and therefore, contribute a disproportionate share to our operating profits.   

Many of our Rush Truck Centers have personnel responsible for arranging third-party financing for our 
product offerings.  Generally, commercial vehicle finance contracts involve an installment contract, which is secured 
by the commercial vehicle financed, and require a down payment, with the remaining balance generally financed 
over a two-year to seven-year period. The majority of these finance contracts are sold to third parties without recourse 
to us.  We provide an allowance for repossession losses and early repayment penalties that we may incur under these 
finance contracts.   

We sell, as agent, a complete line of property and casualty insurance to commercial vehicle owners.  Our 
agency, which operates at locations around the United States outside of our Rush Truck Centers, is licensed to sell 
commercial vehicle liability, collision and comprehensive, workers’ compensation, cargo, and credit life insurance 
coverage offered by a number of leading insurance companies.   Our renewal rate in 2019 was approximately 77%.  
We also have licensed insurance agents at several Rush Truck Centers. 

Sales and Marketing 

Our established history of operations in the commercial vehicle business has resulted in a strong customer 
base that is diverse in terms of geography, industry and scale of operations.  Our customers include regional and 
national  truck  fleets,  corporations,  local  and  state  governments  and  owner-operators.    During  2019,  no  single 
customer accounted for  more  than  10% of our sales by  dollar volume.   We generally promote our products  and 
related services through direct customer contact by our sales personnel and advertising. 

Facility Management 

Personnel.  Each of our facilities is typically managed by a general manager who oversees the operations, 
personnel and the financial performance of the location, subject to the direction of a regional manager and personnel 
at our corporate headquarters.  Additionally, each full-service Rush Truck Center is typically staffed by department 
managers, sales representatives and other employees, as appropriate, given the services offered.  The sales staff of 
each Rush Truck Center is compensated on a salary plus commission, or a commission only basis, while department 
managers receive a combination of salary and performance bonus.  We believe that our employees are among the 
highest paid in the industry, which enables us to attract and retain qualified personnel. 

Compliance with Policies and Procedures.  Each Rush Truck Center is audited regularly for compliance 
with  corporate  policies  and  procedures.    These  internal  audits  objectively  measure  dealership  performance  with 
respect to corporate expectations in the management and administration of sales, commercial vehicle inventory, parts 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
inventory, parts sales, service sales, collision center sales, corporate policy compliance and environmental and safety 
compliance matters. 

Purchasing and Suppliers.  Because of our size, we benefit from volume purchases at favorable prices that 
permit us to achieve a competitive pricing position in the industry. We purchase our commercial vehicle inventory 
and proprietary parts and accessories directly from the applicable vehicle manufacturer, wholesale distributors, or 
other sources that provide the most favorable pricing.  Most purchasing commitments are negotiated by personnel 
at our corporate headquarters. Historically, we have been able to negotiate favorable pricing levels and terms, which 
enable us to offer competitive prices for our products. 

Commercial Vehicle Inventory Management.  We utilize our management information systems to monitor 
the inventory level of commercial vehicles at each of our dealerships and transfer new and used commercial vehicle 
inventory among Rush Truck Centers as needed. 

Parts Distribution and Inventory Management.  We utilize a parts inventory distribution and management 
system that allows for the prompt transfer of parts inventory among various Rush Truck Centers. The transfer of 
inventory reduces delays in delivery, helps maximize inventory turns and assists in controlling problems created by 
overstock and understock situations. Our network is linked to our major suppliers for purposes of ordering parts and 
managing parts inventory levels.  Automated reordering and communication systems allow us to maintain proper 
parts  inventory  levels  and  permit  us  to  have  parts  inventory  delivered  to  our  locations,  or  directly  to  customers, 
typically within 24 hours of an order being placed. 

Recent Acquisitions, Dispositions and Equity Method Investment 

On October 31, 2019, we, along with our joint venture partner, sold substantially all of the assets of Central 
California Truck & Trailer Sales, LLC (“CCTTS”).  The transaction was valued at approximately $12.7 million, 
with the purchase price paid in cash. 

On May 6, 2019, we acquired certain assets of Stover Sales, Inc., which included real estate and a used 
truck dealership in Jacksonville, Florida, along with commercial vehicle and parts inventory.  The transaction was 
valued at approximately $2.3 million, with the purchase price paid in cash. 

On February 25, 2019, we acquired a 50% equity interest in Rush Truck Centres of Canada Limited (“RTC 
Canada”), which acquired the operating assets of Tallman Group, the largest International Truck dealer in Canada.  
RTC Canada currently operates a network of 14 International Truck full-service dealerships throughout the Province 
of Ontario.  We were also granted a call option in the purchase agreement that provides us with the right to acquire 
the remaining 50% equity interest in RTC Canada until the close of business on February 25, 2024.   

On February 11, 2019, we acquired certain assets of Country Ford Trucks, which included real estate and 
a Ford truck franchise in Ceres, California, along with commercial vehicle and parts inventory.  The transaction was 
valued at approximately $7.9 million, with the purchase price paid in cash. 

Competition 

There  is,  and  will  continue  to  be,  significant  competition  both  within  our  current  markets  and  in  new 
markets  we  may  enter.  We  anticipate  that  competition  between  us  and  other  dealership  groups  will  continue  to 
increase in our current markets and on a national level based on the following: 

• 

• 

• 

• 

the ability to keep customers’ vehicles operational, which is dependent on the accessibility of 
dealership locations; 

the  number  of  dealership  locations  representing  the  manufacturers  that  we  represent  and  other 
manufacturers, which impacts manufacturers’ ability to provide more consistent, higher quality service 
in a timely manner across their dealership networks; 

price, value, quality and design of the products sold; and 

our attention to customer service (including technical service). 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our dealerships compete with dealerships representing other manufacturers, including commercial vehicles 
manufactured by Mack, Freightliner, Kenworth and Volvo.  We believe that our dealerships are able to compete 
with other franchised dealerships, independent service centers, parts wholesalers, commercial vehicle wholesalers, 
rental service companies and industrial auctioneers in distributing our products and providing service because of the 
following:  the  overall  quality  and  reputation  of  the  products  we  sell;  the  “Rush”  brand  name  recognition  and 
reputation for quality service; the geographic scope of our dealership network; the breadth of commercial vehicles 
offered in our dealership network; and our ability to provide comprehensive Aftermarket Products and Services, as 
well as financing, insurance and other customer services. 

Dealership Agreements 

Peterbilt.  We have entered into nonexclusive dealership agreements with Peterbilt that authorize us to act 
as a dealer of Peterbilt heavy- and medium-duty trucks. Our Peterbilt areas of responsibility currently encompass 
areas in the states of Alabama, Arizona, California, Colorado, Florida, Kentucky, New Mexico, Nevada, Oklahoma, 
Tennessee  and  Texas.  These  dealership  agreements  currently  have  terms  expiring  between  November  2021  and 
September  2022.    Our  dealership  agreements  with  Peterbilt  may  be  terminated  by  Peterbilt  in  the  event  that  the 
aggregate voting power of the estate of W. Marvin Rush, W.M. “Rusty” Rush, other members of the Rush family 
and certain executives of the Company decreases below 22%.  Sales of new Peterbilt commercial vehicles accounted 
for approximately 36.4% of our total revenues for 2019. 

International.  We have entered into nonexclusive dealership agreements with Navistar that authorize us to 
act as a dealer of International heavy- and medium-duty trucks and, in certain markets, IC buses. Our Navistar areas 
of  responsibility  currently  encompass  areas  in  the  states  of  Georgia,  Idaho,  Illinois,  Indiana,  Missouri,  North 
Carolina, Ohio, Utah and Virginia.  These dealership agreements currently have terms expiring between May 2020 
and January 2024. Sales of new International commercial vehicles accounted for approximately 11.0% of our total 
revenues for 2019. 

Other Commercial Vehicle Suppliers.  In addition to our dealership agreements with Peterbilt and Navistar, 
various Rush Truck Centers have entered into dealership agreements with other commercial vehicle manufacturers, 
including Blue Bird, Micro Bird and FUSO, which currently have terms expiring between February 2020 and August 
2024  and  Ford,  Hino  and  Isuzu,  which  have  perpetual  terms.    Sales  of  new  non-Peterbilt  and  non-International 
commercial vehicles accounted for approximately 11.7% of our total revenues for 2019.   

All of our dealership agreements impose certain operational obligations and financial requirements upon us 
and the relevant dealerships.  In addition, each of our dealership agreements requires the consent of the relevant 
manufacturer for the sale or transfer of a franchise. 

Any termination or nonrenewal of our dealership agreements must follow certain guidelines established by 
both state and federal legislation designed to protect motor vehicle dealers from arbitrary termination or nonrenewal 
of  franchise  agreements.  The  federal  Automobile  Dealers  Day  in  Court  Act  and  certain  other  similar  state  laws 
generally provide that the termination or nonrenewal of a motor vehicle dealership agreement must be done in “good 
faith” and upon a showing of “good cause” by the manufacturer for such termination or nonrenewal, as such terms 
have been defined by statute and interpreted in case law.   

Floor Plan Financing 

Most  of  our  commercial  vehicle  inventory  purchases  are  made  on  terms  requiring  payment  to  the 
manufacturer within 15 days or less from the date the commercial vehicles are invoiced from the factory.  We finance 
the majority of all new commercial vehicle inventory and the loan value of our used commercial vehicle inventory 
under our credit agreement with BMO Harris Bank N.A. (“BMO Harris”) (the “Floor Plan Credit Agreement”).  The 
Floor Plan Credit Agreement includes an aggregate loan commitment of $1.0 billion.  Borrowings under the Floor 
Plan Credit Agreement bear interest at an annual rate equal to (A) the greater of (i) zero and (ii) one month LIBOR 
rate, determined on the last day of the prior month, plus (B) 1.25% and are payable monthly.  Loans under the Floor 
Plan Credit Agreement for the purchase  of used commercial vehicle inventory  are  limited to $150.0 million and 
loans for working capital purposes are limited to $200.0 million.  The Floor Plan Credit Agreement expires June 30, 
2022, although BMO Harris has the right to terminate at any time upon 360 days written notice and we may terminate 
at any time, subject to specified limited exceptions.  On December 31, 2019, we had approximately $846.8 million 
outstanding under the Floor Plan Credit Agreement.  The average daily outstanding borrowings under the Floor Plan 
Credit Agreement were $857.8 million during the twelve months ended December 31, 2019.  We utilize our excess 

14 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
cash on hand to pay down our outstanding borrowings under the Floor Plan Credit Agreement, and the resulting 
interest earned is recognized as an offset to our gross interest expense under the Floor Plan Credit Agreement. 

In  June  2012,  we  entered  into  a  wholesale  financing  agreement  with  Ford  Motor  Credit  Company  that 
provides for the financing of, and is collateralized by, our Ford new vehicle inventory.  This wholesale financing 
agreement  bears  interest  at  a  rate  of  Prime  plus  150 basis  points  minus  certain  incentives  and  rebates.    As  of 
December  31,  2019,  the  interest  rate  on  the  wholesale  financing  agreement  was  6.25%  before  considering  the 
applicable incentives that we are qualified to receive. As of December 31, 2019, we had an outstanding balance of 
approximately $115.0 million under the Ford Motor Credit Company wholesale financing agreement. 

Product Warranties 

The manufacturers we represent provide retail purchasers of their products with a limited warranty against 
defects in materials and workmanship, excluding certain specified components that are separately warranted by the 
suppliers of such components.  We provide a warranty on our proprietary line of parts and related service and the 
fuel systems manufactured by Momentum Fuel Technologies.  We also provide an extended warranty beyond the 
manufacturer’s warranty on new Blue Bird school buses that we sell in Texas, as required by state law.   

We  generally  sell  used  commercial  vehicles  in  “as  is”  condition  without  a  manufacturer’s  warranty, 
although manufacturers sometimes will provide a limited warranty on their used products if such products have been 
properly reconditioned prior to resale or if the manufacturer’s warranty on such product is transferable and has not 
expired.    Although  we  do  not  provide  any  warranty  on  used  commercial  vehicles,  we  offer  for  sale  third-party 
warranties. 

Trademarks 

The trademarks and trade names of the manufacturers we represent, which are used in connection with our 
marketing  and  sales  efforts,  are  subject  to  limited  licenses  included  in  our  dealership  agreements  with  each 
manufacturer. The licenses are for the same periods as our dealership agreements. These trademarks and trade names 
are widely recognized and are important in the marketing of our products. Each licensor engages in a continuous 
program  of  trademark  and  trade  name  protection.    We  hold  registered  trademarks  from  the  U.S.  Patent  and 
Trademark Office for the  following names used in this document: “Rush Enterprises,”  “Rush Truck Center” and 
“Momentum Fuel Technologies.” 

Employees 

On December 31, 2019, we had 7,244 employees.   

We have entered into collective bargaining  agreements covering certain employees in  Chicago, Illinois, 
which will expire on May 8, 2021, Joliet, Illinois, which will expire on May 7, 2022 and Carol Stream, Illinois, 
which will expire on May 6, 2023. 

There  have  been  no  strikes,  work  stoppages  or  slowdowns  during  the  negotiations  of  the  foregoing 
collective bargaining agreements or at any time in the Company’s history, although no assurances can be given that 
such actions will not occur. 

Seasonality 

Our Truck Segment is moderately seasonal. Seasonal effects on new commercial vehicle sales related to 
the seasonal purchasing patterns of any single customer type are mitigated by the diverse geographic locations of 
our dealerships and our diverse customer base, including regional and national fleets, local and state governments, 
corporations  and  owner-operators.  However,  commercial  vehicle  Aftermarket  Products  and  Services  operations 
historically have experienced higher sales volumes in the second and third quarters.  

Backlog 

On December 31, 2019, our backlog of commercial vehicle orders was approximately $1,236.5 million, 
compared to a backlog of commercial vehicle orders of approximately $1,934.9 million on December 31, 2018.  Our 
backlog is determined quarterly by multiplying the number of new commercial vehicles for each particular type of 
commercial vehicle ordered by a customer at our Rush Truck Centers by the recent average selling price for that 

15 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
type of commercial vehicle.  We include only confirmed orders in our backlog.  However, such orders are subject to 
cancellation.  In the event of order cancellation, we have no contractual right to the total revenues reflected in our 
backlog.  The delivery time for a custom-ordered commercial vehicle varies depending on the truck specifications 
and demand for the particular model ordered.  We sell the majority of our new heavy-duty commercial vehicles by 
customer special order and we sell the majority of our medium- and light-duty commercial vehicles out of inventory.  
Orders from a number of our major fleet customers are included in our backlog as of December 31, 2019, and we 
expect to fill the majority of our backlog orders during 2020. 

Environmental Standards and Other Governmental Regulations 

We  are  subject  to  federal,  state  and  local  environmental  laws  and  regulations  governing  the  following:  
discharges into the air and water; the operation and removal of underground and aboveground storage tanks; the use, 
handling, storage and disposal of hazardous substances, petroleum and other  materials; and the investigation and 
remediation of environmental impacts.  As with commercial vehicle dealerships generally, and vehicle service, parts 
and  collision  center  operations  in  particular,  our  business  involves  the  generation,  use,  storage,  handling  and 
contracting for recycling or disposal of hazardous materials or wastes and other environmentally sensitive materials.  
We have incurred, and will continue to incur, capital and operating expenditures and other costs in complying with 
such laws and regulations. 

Our operations involving the use, handling, storage and disposal of hazardous and nonhazardous materials 
are subject to the requirements of the federal Resource Conservation and Recovery Act, or RCRA, and comparable 
state statutes.  Pursuant to these laws, federal and state environmental agencies have established approved methods 
for handling, storage, treatment, transportation and disposal of regulated substances with which we must comply.  
Our business also involves the operation and use of aboveground and underground storage tanks.  These storage 
tanks are subject to periodic testing, containment, upgrading and removal under RCRA and comparable state statutes.  
Furthermore, investigation or remediation may be necessary in the event of leaks or other discharges from current 
or former underground or aboveground storage tanks. 

We may also have liability in connection with materials that were sent to third-party recycling, treatment, 
or disposal facilities under the federal Comprehensive Environmental Response, Compensation and Liability Act, 
or CERCLA, and  comparable  state  statutes.  These statutes impose  liability  for investigation and  remediation of 
environmental  impacts  without  regard  to  fault  or  the  legality  of  the  conduct  that  contributed  to  the  impacts.  
Responsible parties under these statutes may include the owner or operator of the site where impacts occurred and 
companies that disposed, or arranged for the disposal, of the hazardous substances released at these sites.  These 
responsible  parties  also  may  be  liable  for  damages  to  natural  resources.    In  addition,  it  is  not  uncommon  for 
neighboring  landowners  and  other  third  parties  to  file  claims  for  personal  injury  and  property  damage  allegedly 
caused by the release of hazardous substances or other materials into the environment. 

The federal Clean Water Act and comparable state statutes require containment of potential discharges of 
oil or hazardous substances, and require preparation of spill contingency plans.  Water quality protection programs 
govern certain discharges from some of our operations.  Similarly, the federal Clean Air Act and comparable state 
statutes regulate emissions of various air emissions through permitting programs and the imposition of standards and 
other requirements.  

The Environmental Protection Agency (“EPA”) and the National Highway Traffic Safety Administration 
(“NHTSA”), on behalf of the U.S. Department of Transportation, issued rules associated with reducing greenhouse 
gas (“GHG”) emissions and improving the fuel efficiency of medium and heavy-duty trucks and buses for model 
years 2021 through 2027.  We do not believe that these rules will negatively impact our business, however, future 
legislation or other new regulations that may be adopted to address GHG emissions or fuel efficiency standards may 
negatively  impact  our  business.   Additional  regulations  could  result  in  increased  compliance  costs,  additional 
operating restrictions or changes in demand for our products and services, which could have a material adverse effect 
on our business, financial condition and results of operations. 

We do not believe that  we currently have any material environmental liabilities or that compliance  with 
environmental  laws  and  regulations  will  have  a  material  adverse  effect  on  our  results  of  operations,  financial 
condition or cash flows.  However, soil and groundwater impacts are known to exist at some of our dealerships.  
Further,  environmental  laws  and  regulations  are  complex  and  subject  to  change.  In  addition,  in  connection  with 
acquisitions,  it  is  possible  that  we  will  assume  or  become  subject  to  new  or  unforeseen  environmental  costs  or 
liabilities,  some  of  which  may  be  material.  In  connection  with  our  dispositions,  or  prior  dispositions  made  by 
companies  we  acquire,  we  may  retain  exposure  for  environmental  costs  and  liabilities,  some  of  which  may  be 

16 

 
 
 
 
 
 
 
 
 
 
 
material. Compliance with current or amended, or new or more stringent, laws or regulations, stricter interpretations 
of existing laws or the future discovery of environmental conditions could require additional expenditures by us, and 
those expenditures could be material. 

Item 1A.  Risk Factors  

An investment in our common stock is subject to certain risks inherent to our business.  In addition to the 
other information contained in this Form 10-K, we recommend that you carefully consider the following risk factors 
in  evaluating  our  business.    If  any  of  the  following  risks  actually  occur,  our  financial  condition  and  results  of 
operations  could  be  materially  adversely  affected.  If  this  were  to  happen,  the  value  of  our  common  stock  could 
decline significantly, and you could lose all or part of your investment.  This report is qualified in its entirety by 
these risk factors. 

Risks Related to Our Business 

We are dependent upon PACCAR for the supply of Peterbilt trucks and parts, the sale of which generates the majority 
of our revenues. 

At certain Rush Truck Centers, we operate as a dealer of Peterbilt trucks and parts pursuant to dealership 
agreements with Peterbilt, a division of PACCAR.  We have no control over the management or operation of Peterbilt 
or PACCAR.  During 2019, the majority of our revenues resulted from sales of trucks purchased from Peterbilt and 
parts purchased from PACCAR Parts. Due to our dependence on PACCAR and Peterbilt, we believe that our long-
term success depends, in large part, on the following: 

• 

• 

our ability to maintain our dealership agreements with Peterbilt; 

the manufacture and delivery of competitively-priced, technologically current, high quality Peterbilt trucks 
in quantities sufficient to meet our requirements; 

• 

the overall success of PACCAR and Peterbilt; 

•  PACCAR’s continuation of its Peterbilt division; and 

• 

the  maintenance  of  goodwill  associated  with  the  Peterbilt  brand,  which  can  be  adversely  affected  by 
decisions made by PACCAR, Peterbilt and the owners of other Peterbilt dealerships. 

A  negative  change  in  any  of  the  preceding,  or  a  change  in  control  of  PACCAR,  could  have  a  material 
adverse effect on our operations, revenues and profitability.  On January 30, 2020, Navistar disclosed that it received 
an unsolicited proposal from Traton SE (“Traton”), a subsidiary of Volkswagen Group, to acquire Navistar. At this 
time,  we  do  not  know  whether  Navistar’s  board  of  directors  will  accept  Traton’s  proposal  and  if  so,  whether 
Navistar’s  shareholders  will  approve  the  sale.  Assuming  Traton’s  proposal  is  accepted  by  Navistar’s  required 
constituents and approved by regulatory authorities, we cannot predict how new ownership of Navistar might affect 
our  business;  provided,  however,  that  at  this  time,  our  senior  management  is  not  aware  of  any  circumstances 
associated  with  the  proposed  sale  that  would  result  in  a  material  adverse  effect  on  our  operations,  revenues  or 
profitability.   

We are dependent upon Navistar for the supply of International trucks and parts and IC buses and parts, the sale of 
which generate a significant portion of our revenues. 

At certain Rush Truck Centers, we operate as a dealer of International trucks and parts and IC buses and 
parts pursuant to dealership agreements with International and IC Bus, each of which are divisions of Navistar. We 
have no control over the management or operation of International, IC Bus or Navistar.  During 2019, a significant 
portion of our revenues resulted from sales of trucks purchased from International, buses purchased from IC Bus 
and parts purchased from Navistar. Due to our dependence on Navistar, International and IC Bus, we believe that 
our long-term success depends, in large part, on the following: 

• 

our ability to maintain our dealership agreements with International and IC Bus; 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
• 

• 

• 

the manufacture and delivery of competitively-priced, technologically current, high quality International 
trucks and IC buses in quantities sufficient to meet our requirements; 

the overall success of Navistar; and 

the maintenance of goodwill associated with the International and IC Bus brands, which can be adversely 
affected by decisions made by Navistar and the owners of other International and IC Bus dealerships. 

A negative change in any of the preceding, or a change in control of Navistar, could have a material adverse 

effect on our operations, revenues and profitability. 

Our  dealership  agreements  may  be  terminable  upon  a  change  of  control  and  we  cannot  control  whether  our 
controlling shareholder and management maintain their current ownership positions. 

We have entered into nonexclusive dealership agreements with Peterbilt that authorize us to act as a dealer 
of  Peterbilt  trucks.  Peterbilt may  terminate  our  dealership  agreements  in  the  event  of  a  change  of  control  of  the 
Company or if we violate any number of provisions in the dealership agreements. Under our Peterbilt dealership 
agreements, the following constitute a change of control: (i) with respect to the election of directors, the aggregate 
voting power held  by  the  estate  of W. Marvin Rush, W. M. “Rusty” Rush,  James Thor, Scott  Anderson, Derrek 
Weaver, Steven Keller and  Corey  Lowe, along  with certain other persons  who no longer  work  for the company 
(collectively,  the  “Dealer  Principals”)  decreases  below  22%  (the  estate  of  W.  Marvin  Rush  and  such  persons, 
excluding those who no longer work for the company, controlled 40.2% of the aggregate voting power with respect 
to the election of directors as of December 31, 2019); or (ii) any person or entity other than the Dealer Principals 
and  their  respective  associates,  or  any  person  or  entity  who  has  been  approved  in  writing  by  PACCAR,  owns 
common stock with a greater percentage of the voting power with respect to the election of our directors than the 
Dealer Principals and their respective associates, in the aggregate, or any person other than W. M. “Rusty” Rush, 
Robin M. Rush or any person who has been approved in writing by PACCAR holds the office of Chairman of the 
Board, President or Chief Executive Officer of the Company. We have no control over the transfer or disposition by 
the estate of W. Marvin Rush or W.M. “Rusty” Rush, or his estate, of their common stock. If the estate of W. Marvin 
Rush or W.M. “Rusty” Rush were to sell their Class B Common Stock or bequest their Class B Common Stock to a 
person or entity other than the Dealer Principals, or if their estates are required to liquidate their Class B Common 
Stock that they own, directly or indirectly, to pay estate taxes or otherwise, the change of control provisions of the 
Peterbilt dealership agreements may be triggered, which would give Peterbilt the right to terminate our dealership 
agreements. If our dealership agreements with Peterbilt are terminated, we will lose the right to purchase Peterbilt 
products and operate as an authorized Peterbilt dealer, which would have a material adverse effect on our operations, 
revenues and profitability. 

Our dealership agreements are non-exclusive and have relatively short terms which could result in nonrenewal or 
imposition of less favorable terms upon renewal. 

Our dealership agreements generally do not provide us with exclusive dealerships in any of the areas of 
responsibility assigned in each dealer agreement.  The manufacturers we represent could elect to create additional 
dealers in our areas of responsibility in the future, subject to restrictions imposed by state laws. While dealership 
agreements  typically  restrict  dealers  from  operating  franchised  sales  or  service  facilities  outside  their  areas  of 
responsibility,  such  agreements  do  not  restrict  sales  or  marketing  activity  outside  the  areas  of  responsibility.  
Accordingly, we engage in sales and other marketing activities outside our assigned areas of responsibility and other 
dealers engage in similar activities within our areas of responsibility. 

Our  dealership  agreements  with  the  manufacturers  we  represent  have  current  terms  expiring  between 
February 2020 and August 2024.  Upon expiration of each agreement, we must negotiate a renewal.  Management 
expects  that,  consistent  with  in  some  cases  decades  of  past  practice,  each  of  our  dealership  agreements  will  be 
renewed or otherwise extended before its termination date, provided that we do not breach any of the material terms 
of such agreement.     

Management attempts to mitigate the risk that any manufacturer would not renew a dealership agreement 
by providing superior  representation of each brand  that  we  represent in each of our areas  of responsibility.  We 
deliver superior representation to our manufacturers by continuously investing substantial capital into our dealership 
locations, marketing and personnel.  Senior members of our management team also communicate with management 
of the manufacturers that  we represent on a regular basis, which  we believe allows us to identify any potentially 
problematic issues as early as possible so that we can begin working on mutually agreeable solutions.  In addition to 

18 

 
 
 
 
 
 
 
 
 
the proactive steps that  management takes, the risks that our dealership agreements will not be renewed are also 
mitigated by dealer protection laws that exist in each of the states that our dealerships are located.  Many of these 
state dealer franchise laws restrict manufacturers’ ability to refuse to renew dealership agreements or to impose new 
terms upon renewal.  However, to the extent such laws did allow for nonrenewal or the imposition of new terms, the 
relatively  short  terms  would  give  manufacturers  the  opportunity  to  exercise  such  rights.    Any  nonrenewal  or 
imposition of less favorable terms upon renewal could have an adverse impact on our business and in the case of the 
Peterbilt or Navistar dealership agreements, would have an adverse impact on our business. 

If state dealer laws are repealed or weakened, our dealerships will be more susceptible to termination, nonrenewal 
or renegotiation of their dealership agreements. 

We depend on our vehicle dealership agreements for a substantial portion of our revenues and profitability. 
State dealer laws generally provide that a manufacturer may not terminate or refuse to renew a dealership agreement 
unless  it  has  first  provided  the  dealer  with  written  notice  setting  forth  good  cause  and  stating  the  grounds  for 
termination or nonrenewal.  Vehicle manufacturers’ lobbying efforts may lead to the repeal or revision of state motor 
vehicle  dealer  laws.  If  motor  vehicle  dealer  laws  are  repealed  or  amended  in  the  states  in  which  we  operate 
dealerships, the  manufacturers  we  represent  may be  able  to  terminate  our  vehicle dealership agreements  without 
providing advance notice, an opportunity to cure or a showing of good cause. Without the protection of state dealer 
laws, or if such laws are weakened, we will be subject to higher risk of termination or nonrenewal of our vehicle 
dealership  agreements.  Termination  or  nonrenewal  of  our  vehicle  dealership  agreements  would  have  a  material 
adverse effect on our operations, revenues and profitability. 

We may be required to obtain additional financing to maintain adequate inventory levels. 

Our business requires new and used commercial vehicle inventories held for sale to be maintained at dealer 
locations  in  order  to  facilitate  immediate  sales  to  customers  on  demand.  We  generally  purchase  new  and  used 
commercial  vehicle  inventories  with  the  assistance  of  floor  plan  financing  agreements.    Our  primary  floor  plan 
financing agreement, the Floor Plan Credit Agreement, expires on June 30, 2022, and may be terminated without 
cause upon 120 days’ notice.  In the event that our floor plan financing becomes insufficient to satisfy our future 
requirements or our floor plan providers are unable to continue to extend credit under our floor plan agreements, we 
would need to obtain similar  financing from other sources. There is no assurance that such  additional  floor plan 
financing or alternate financing could be obtained on commercially reasonable terms. 

Changes in interest rates could have a material adverse effect on our profitability.  

Our Floor Plan Credit Agreement and some of our other debt are subject to variable interest rates. Therefore, 
our interest expense would rise with any increase in interest rates. Currently, our outstanding borrowings under our 
Floor Plan Credit Agreement and certain other loan agreements are borrowed at LIBOR plus an applicable margin. 
The  U.K.  Financial  Conduct  Authority  has  announced  that  it  intends  to  stop  persuading  or  compelling  banks  to 
submit  LIBOR  rates  after  2021.  It  is  unclear  how  increased  regulatory  oversight  and  changes  in  the  method  for 
determining LIBOR may affect our results of operations or financial conditions. At this time, it is not possible to 
predict the effect of any such changes, any establishment of alternative reference rates or any other reforms to LIBOR 
that may be enacted in the United Kingdom or elsewhere, including the potential impact to our Floor Plan Credit 
Agreement. However, any rise in interest rates generally may also have the effect of depressing demand in the interest 
rate sensitive  aspects  of our  business, particularly  new and used commercial vehicle  sales, because  many of  our 
customers finance such purchases. As a result, a rise in interest rates may have the effect of simultaneously increasing 
our costs and reducing our revenues, which could materially affect our business, financial condition and results of 
operations. See “Quantitative and Qualitative Disclosures about Market Risk” for a discussion regarding our interest 
rate sensitivity.  

Impairment in the carrying value of goodwill and other indefinite-lived intangible assets could negatively affect 
our operating results. 

We  have  a  substantial  amount  of  goodwill  on  our  balance  sheet  as  a  result  of  acquisitions  we  have 
completed.    Approximately  99%  of  this  goodwill  is  concentrated  in  our  Truck  Segment.  The  carrying  value  of 
goodwill represents the fair value of an acquired business in excess of identifiable assets and liabilities as of the 
acquisition  date.    Goodwill  is  not  amortized,  but  instead  is  evaluated  for  impairment  at  least  annually,  or  more 
frequently  if  potential  interim  indicators  exist  that  could  result  in  impairment.    In  testing  for  impairment,  if  the 
carrying value of a reporting unit exceeds its current fair value as determined based on the discounted future cash 
flows of the reporting unit, the goodwill is considered impaired and is reduced to fair value via a non-cash charge to 

19 

 
 
 
 
 
 
 
  
 
  
 
  
earnings.  Events and conditions that could result in impairment include weak economic activity, adverse changes 
in the regulatory environment, any matters that impact the ability of the manufacturers we represent to provide us 
with commercial vehicles or parts, issues with our franchise rights, or other factors leading to reductions in expected 
long-term sales or profitability.  Determination of the fair value of a reporting unit includes developing estimates 
that are highly subjective and incorporate calculations that are sensitive to minor changes in underlying assumptions.  
Changes  in  these  assumptions  or  a  change  in  the  Company’s  reportable  segments  could  result  in  an  impairment 
charge in the future, which could have a significant adverse impact on our reported earnings.   See “Management’s 
Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  —  Critical  Accounting  Policies  and 
Estimates — Goodwill” for more information regarding the potential impact of changes in assumptions. 

Our business is subject to a number of economic risks.  

New and used commercial vehicle retail sales tend to experience periods of decline when general economic 
conditions worsen. We may experience sustained periods of decreased commercial vehicle sales in the future.  Any 
decline or change of this type could materially affect our business, financial condition and results of operations.  In 
addition, adverse regional economic and competitive conditions in the geographic markets in which we operate could 
materially adversely affect our business, financial condition and results of operations. Our commercial vehicle sales 
volume therefore may differ from industry sales fluctuations. 

Economic conditions and the other factors described above also may materially adversely impact our sales 

of parts and repair services, and finance and insurance products. 

We  depend  on  relationships  with  the  manufacturers  we  represent  and  component  suppliers  for  sales  incentives, 
discounts and similar programs which are material to our operations. 

We depend on the  manufacturers  we represent and component suppliers  for sales incentives, discounts, 
warranties and other programs that are intended to promote the sales of their commercial vehicles or our use of their 
components in the vehicles we sell. Most of the incentives and discounts are individually negotiated and not always 
the same as those made available to commercial vehicle manufacturers or our competitors. These incentives and 
discounts are material to our operations. A reduction or discontinuation of a commercial vehicle manufacturer’s or 
component supplier’s incentive program could have a material adverse effect on our profitability. 

We are dependent on the ongoing success of the manufacturers we represent and adverse conditions affecting the 
manufacturers we represent may negatively impact our revenues and profitability.  

The success of each of our dealerships is dependent on the manufacturers represented at each dealership.  
Our ability to sell new vehicles that satisfy our customers’ demands and replacement parts is dependent on the ability 
of the manufacturers we represent to produce and deliver new vehicles and replacement parts to our dealerships. 
Additionally, our dealerships perform warranty work for vehicles under manufacturer product warranties, which are 
billed to the  appropriate  vehicle  manufacturer or component  supplier as opposed to invoicing our  customer. We 
generally have significant receivables from vehicle manufacturers and component suppliers for warranty and service 
work performed for our customers. In addition, we rely on vehicle manufacturers and component suppliers to varying 
extents for product training, marketing materials, and other items for our stores. Our business, results of operations, 
and financial condition could be materially adversely affected as a result of any event that has a material adverse 
effect on the vehicle manufacturers or component suppliers we represent.  

The manufacturers we represent may be adversely impacted by economic downturns, significant declines 
in the sales of their new vehicles, labor strikes or similar disruptions (including within their major suppliers), rising 
raw materials costs, rising employee benefit costs, adverse  publicity that  may reduce consumer demand for their 
products (including due to bankruptcy), product defects, vehicle recall campaigns, litigation, poor product mix or 
unappealing vehicle design, governmental laws and regulations, or other adverse events.  Our results of operations, 
financial condition or cash flows could be adversely affected if one or more of the manufacturers we represent are 
impacted by any of the foregoing adverse events. 

Actions  taken  in  response  to  continued  operational  losses  by  manufacturers  we  represent,  including 
bankruptcy  or  reorganizations,  could  have  a  material  adverse  effect  on  our  sales  volumes  and  profitability.  In 
addition, such actions could lead to the impairment of one or more of our franchise rights, inventories, fixed assets 
and other related assets, which in turn could have a material adverse effect on our financial condition and results of 
operations.    Actions  taken  in  response  to  continued  operational  losses  by  manufacturers  we  represent,  including 

20 

 
 
 
 
 
 
 
 
 
bankruptcy or reorganizations, could also eliminate or reduce such manufacturers’ indemnification obligations to 
our dealerships, which could increase our risk in products liability actions.  

The dollar amount of our backlog, as stated at any given time, is not necessarily indicative of our future earnings. 

As  of  December  31,  2019,  our  backlog  of  new  commercial  vehicle  orders  was  approximately 
$1,236.5 million. Our backlog is determined quarterly by multiplying the number of new commercial vehicles for 
each particular type of commercial vehicle ordered by a customer at our Rush Truck Centers by the recent average 
selling price for that type of commercial vehicle.  We only include confirmed orders in our backlog.  However, such 
orders are subject to cancellation.  In the event of order cancellation, we have no contractual right to the total revenues 
reflected in our backlog.   

Reductions  in  backlog  due  to  cancellation  by  a  customer  or  for  other  reasons  will  adversely  affect, 
potentially to a material extent, the revenue and profit we actually receive from orders projected in our backlog. If 
we were to experience significant cancellations of orders in our backlog, our financial condition could be adversely 
affected. 

Our  growth  strategies  may  be  unsuccessful  if  we  are  unable  to  successfully  execute  our  strategic  initiatives  or 
identify and complete future acquisitions. 

Over the past few years, we have spent significant resources and efforts attempting to grow and enhance 
our Aftermarket Products and Services business and increase profitability through new business process management 
initiatives.  These efforts require timely and continued investment in technology, facilities, personnel and financial 
and  management systems and controls.  We may  not be successful in implementing all  of the  processes that  are 
necessary to support any of our growth initiatives, which could result in our expenses increasing disproportionately 
to our incremental revenues, causing our operating margins and profitability to be adversely affected. 

Historically, we have achieved a significant portion of our growth through acquisitions and we will continue 
to consider potential acquisitions on a selective basis.  There can be no assurance that we will be able to identify 
suitable acquisition opportunities in the future or that we will be able to consummate any such transactions on terms 
and conditions acceptable to us.  Moreover, there can be no assurance that we will obtain manufacturers’ consents 
to acquisitions of additional franchises. 

Our  dealerships  are  subject  to  federal,  state  and  local  environmental  regulations  that  may  result  in  claims  and 
liabilities, which could be material. 

We  are  subject  to  federal,  state  and  local  environmental  laws  and  regulations  governing  the  following: 
discharges into the air and water; the operation and removal of underground and aboveground storage tanks; the use, 
handling, storage and disposal of hazardous substances, petroleum and other  materials; and the investigation and 
remediation of contamination.  As with commercial vehicle dealerships generally, and service, parts and collision 
center  operations  in  particular,  our  business  involves  the  generation,  use,  storage,  handling  and  contracting  for 
recycling or disposal of  hazardous  materials or  wastes and  other environmentally sensitive  materials.    Any  non-
compliance with these laws and regulations could result in significant fines, penalties and remediation costs which 
could adversely affect our results of operations, financial condition or cash flows.  

We may also have liability in connection with materials that were sent to third party recycling, treatment, 
or disposal facilities under federal and state statutes.  Applicable laws may make us responsible for liability relating 
to  the  investigation  and  remediation  of  contamination  without  regard  to  fault  or  the  legality  of  the  conduct  that 
contributed to the contamination. In connection with our acquisitions, it is possible that we will assume or become 
subject to new or unforeseen environmental costs or liabilities, some of which may be material. In connection with 
dispositions of businesses, or dispositions previously made by companies we acquire, we may retain exposure for 
environmental costs and liabilities, some of which may be material.   

Further, environmental laws and regulations are complex and subject to change. Compliance with current 
or  amended,  or  new  or  more  stringent,  laws  or  regulations,  stricter  interpretations  of  existing  laws  or  the  future 
discovery of environmental conditions could require additional expenditures by us which could materially adversely 
affect our results of operations, financial condition or cash flows. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Disruptions to our information technology systems and breaches in data or system security could adversely affect 
our business.  

We  rely  upon  our  information  technology  systems  to  manage  all  aspects  of  our  business,  including 
processing  and  recording  sales  to,  and  payments  from,  customers,  managing  inventory,  communicating  with 
manufacturers  and  vendors,  processing  employee  payroll  and  benefits  and  financial  reporting.  Any  inability  to 
manage  these  systems,  including  with  respect  to  matters  related  to  system  and  data  security,  privacy,  reliability, 
compliance, performance and access, as well as any inability of these systems to fulfill their intended purpose within 
our business, could have an adverse effect on our business. In addition, in the ordinary course of business, we collect 
and store sensitive data and information, including our proprietary business information and that of our customers, 
suppliers and business partners, as well as personally identifiable information about our employees and customers. 
Despite  the  security  measures  we  have  in  place,  our  facilities  and  systems,  and  those  of  our  third-party  service 
providers, could be vulnerable to cyberattacks and other security breaches, computer viruses, lost or misplaced data, 
programming errors, human errors or other events, and such incidents can remain undetected for a period of time 
despite our best efforts to detect and respond to them in a timely manner. We routinely monitor our systems for 
cyber threats and have processes in place to detect and remediate vulnerabilities. Nevertheless, we have experienced 
occasional cyberattacks and attempted breaches, including phishing emails and ransomware infections. We detected 
and remediated all of these incidents, all of which we categorized as “commodity threats,” or general attacks common 
to companies connected to the internet and communicating via email. No known leakage of financial, technical or 
customer  data  occurred  and  none  of  the  incidents  had  a  material  adverse  effect  on  our  business,  operations, 
reputation, or consolidated results of operations or consolidated financial condition. 

Any  cyberattack,  security  breach  or  other  event  resulting  in  the  misappropriation,  loss,  or  other 
unauthorized disclosure of confidential information of personal identifiable information of employees or customers, 
whether by us directly or our third-party service providers, could adversely affect our business operations, sales, 
reputation  with  current  and  potential  customers,  associates  or  vendors  and  employees  and  result  in  litigation  or 
regulatory actions, all of which could have a material adverse effect on our business and reputation. 

We are exposed to a variety of claims relating to our business and the liability associated with such claims may 
exceed the level of our insurance coverage. 

In  the  course  of  our  business,  we  are  exposed  to  claims  for  personal  injury,  death  or  property  damage 
resulting from: (i) our customers’ use of commercial vehicles that we sell, service, lease or rent; (ii) our customers’ 
purchase of other products that we design, manufacture, sell or install, such as commercial vehicle parts, custom 
vehicle  modifications  and  CNG  fuel  tank  systems;  and  (iii)  injuries  caused  by  motor  vehicle  accidents  that  our 
service or delivery personnel are involved in. In addition, we have employees who work remotely from time to time 
at  certain  customers’  locations  that  are  considered  inherently  dangerous,  such  as  oil  or  gas  well  drilling  sites, 
commercial construction sites and manufacturing facilities. We could also be subject to potential litigation associated 
with compliance with various laws and governmental regulations at the federal, state or local levels, such as those 
relating to vehicle and highway safety, health and workplace safety, security and employment-related claims. 

We carry comprehensive liability insurance, subject to deductibles, at levels we believe are sufficient to 
cover existing and future claims. However, we may be exposed to claims for which coverage is not afforded or the 
damages exceed the limits of our insurance coverage or multiple claims causing us to incur significant out-of-pocket 
costs before reaching the deductible amount, all of which could adversely affect our financial condition and results 
of  operations.  In  addition,  the  cost  of  such  insurance  policies  may  increase  significantly  upon  renewal  of  those 
policies as a result of general rate increases for the type of insurance we carry as well as our historical experience 
and experience  in our industry. Although  we  have  not experienced any  material  losses that  were  not covered by 
insurance, our existing or future claims may exceed the coverage level of our insurance, and such insurance may not 
continue to be available on economically reasonable terms, or at all. If we are required to pay significantly higher 
premiums for insurance, are not able to maintain insurance coverage at affordable rates or if we must pay amounts 
in  excess  of  claims  covered  by  our  insurance,  we  could  experience  higher  costs  that  could  adversely  affect  our 
financial condition and results of operations. 

Technological advances in the commercial vehicle industry, including drivetrain electrification or other alternative 
fuel technologies, in the long-term could have a material adverse effect on our business. 

The  commercial  vehicle  industry  is  predicted  to  experience  change  over  the  long-term.   Technological 
advances, including with respect to drivetrain electrification or other alternative fuel technologies, could potentially 
have a material adverse effect on our parts and service business, as such vehicles are currently being described as 

22 

 
 
 
 
 
 
 
 
 
potentially requiring less service and having fewer parts.  The effect of these technological advances on our business 
is  uncertain,  as  there  are  many  factors  that  are  unknowable  at  this  time,  including  when  such  vehicles  may  be 
commercially  available at  price points that  would lead to  their  widespread adoption.  Similarly, although  we are 
aware of ongoing efforts to facilitate the development of driverless commercial vehicles, the eventual timing of the 
availability  of  driverless  commercial  vehicles  is  uncertain  due  to  regulatory  requirements  and  additional 
technological  requirements.   The  effect  of  driverless  commercial  vehicles  on  the  commercial  vehicle  industry  is 
uncertain  and  could  include  changes  in  the  level  of  new  and  used  commercial  vehicles  sales,  the  price  of  new 
commercial vehicles, and the role of franchised dealers, any of which could materially adversely affect our business, 
financial condition and results of operations.   

Natural disasters and adverse weather events can disrupt our business.  

 Some  of  our  dealerships  are  located  in  regions  of  the  United  States  where  natural  disasters  and  severe 
weather events (such as hurricanes, earthquakes, fires, floods, tornadoes and hail storms) may disrupt our operations, 
which may adversely impact our business, results of operations, financial condition and cash flows. In addition to 
business interruption, our business is subject to substantial risk of property loss due to the significant concentration 
of property at dealership locations. Although we have substantial insurance to cover this risk, we may be exposed to 
uninsured or underinsured losses that could have a material adverse effect on our business, financial condition, results 
of operations or cash flows.  

Risks Related to Our Common Stock 

We are controlled by two shareholders and their affiliates. 

Collectively, t he estate of W. Marvin Rush a n d  W. M. “Rusty” Rush and their affiliates own approximately 
0.7%  of  our  issued  and  outstanding  shares  of  Class A  Common  Stock  and  45.9% of  our  issued  and  outstanding 
Class B Common Stock.  The estate of W. Marvin Rush and W.M. “Rusty” Rush collectively control approximately 
37.4% of the aggregate voting power of our outstanding shares and voting power, which is substantially more than 
any  other  person  or  group.  The  interests  of  the  estate  of  W.  Marvin  Rush  and  W.M.  “Rusty”  Rush  may  not  be 
consistent with the interests of all shareholders, or each other.  As a result of such ownership, the estate of W. Marvin 
Rush and W.M. “Rusty” Rush have the power to effectively control the Company, including the election of directors, 
the determination of matters requiring shareholder approval and other matters pertaining to corporate governance.  

Our dealership agreements could discourage another company from acquiring us. 

O ur  dealership  agreements  with  Peterbilt  impose  ownership  requirements  on  certain  officers  of  the 
Company.  All of our dealership agreements include restrictions on the sale or transfer of the underlying franchises. 
These ownership requirements and restrictions may prevent or deter prospective acquirers from acquiring control of 
us and, therefore, may adversely impact the value of our common stock.  

Additionally, W. Marvin Rush and W.M. “Rusty” Rush granted Peterbilt a right of first refusal to purchase 
their respective shares of common stock in the event that they desire to transfer in excess of 100,000 shares in any 
12-month period to any person other than an immediate family member, an associate or another Dealer Principal.  
However, in the case of the estate of W. Marvin Rush, certain shares of his Class B Common Stock of the Company 
are exempt from his rights of first refusal agreement.  These rights of first refusal, the number of shares owned by 
the  estate  of  W.  Marvin  Rush  and  W.M.  “Rusty”  Rush  and  their  affiliates,  the  requirement  in  our  dealership 
agreements that the Dealer Principals retain a controlling interest in us and the restrictions on the sale or transfer of 
our franchises contained in our dealer agreements, combined with the ability of the Board of Directors to issue shares 
of preferred stock without further vote or action by the shareholders, may discourage, delay or prevent a change in 
control without further action by our shareholders, which could adversely affect the market price of our common 
stock or prevent or delay a merger or acquisition that our shareholders may consider favorable.  

Actions by our shareholders or prospective shareholders that would violate any of the above restrictions on 
our dealership agreements are generally outside of our control. If we are unable to renegotiate these restrictions, we 
may be forced to terminate or sell one or more of our dealerships, which could have a material adverse effect on us. 
These restrictions may also inhibit our ability to raise required capital or to issue our stock as consideration for future 
acquisitions. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Class A Common Stock has limited voting power. 

Each share of Class A Common Stock ranks substantially equal to each share of Class B Common Stock 
with respect to receipt of any dividends or distributions declared on shares of common stock and the right to receive 
proceeds on liquidation or dissolution of us after payment of our indebtedness and liquidation preference payments 
to holders of any preferred shares. However, holders of Class A Common Stock have 1/20th of one vote per share 
on all matters requiring a shareholder vote, while holders of Class B Common Stock have one full vote per share. 

Our Class B Common Stock has a low average daily trading volume.  As a result, sales of our Class B Common 
Stock could cause the market price of our Class B Common Stock to drop, and it may be difficult for a stockholder 
to liquidate its position in our Class B Common Stock quickly without adversely affecting the market price of such 
shares. 

The volume of trading in our Class B Common Stock varies greatly and may often be light.  As of December 
31, 2019, the three-month average daily trading volume of our Class B Common Stock was approximately 7,600 
shares, with twenty-seven days having a trading volume below 5,000 shares.  If any large shareholder were to begin 
selling  shares  in  the  market,  the  added  available  supply  of  shares  could  cause  the  market  price  of  our  Class  B 
Common Stock to drop.  In addition, the lack of a robust resale market may require a shareholder to sell a large 
number of shares of our Class B Common Stock in increments over time to mitigate any adverse impact of the sales 
on the market price of our Class B Common Stock. 

Item 1B.  Unresolved Staff Comments 

None. 

Item 2.  Properties 

Our corporate headquarters are located in New Braunfels, Texas.  As of December 2019, we also own or 
lease numerous facilities used in our operations in the following states:  Alabama, Arizona, California, Colorado, 
Florida,  Georgia,  Idaho,  Illinois,  Indiana,  Kansas,  Kentucky,  Missouri,  New  Mexico,  Nebraska,  Nevada,  North 
Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah and Virginia.   

We lease a hangar in New Braunfels, Texas for the corporate aircraft.  We also own and operate a guest 

ranch of approximately 9,500 acres near Cotulla, Texas, which is used for client development purposes. 

Item 3.  Legal Proceedings  

From time  to time,  we  are involved in litigation arising out of our operations in the  ordinary course  of 
business.  We  maintain  liability  insurance,  including  product  liability  coverage,  in  amounts  deemed  adequate  by 
management. To date, aggregate costs to us for claims, including product liability actions, have not been material. 
However, an uninsured or partially insured claim, or claim for which indemnification is not available, could have a 
material adverse effect on our financial condition or results of operations. We believe that there are no claims or 
litigation pending, the outcome of which could have a material adverse effect on our financial position or results of 
operations. However, due to the inherent uncertainty of litigation, there can be no assurance that the resolution of 
any particular claim or proceeding would not have a material adverse effect on our financial condition or results of 
operations for the fiscal period in which such resolution occurred. 

Item 4.  Mine Safety Disclosures 

Not applicable. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II 

Item 5.  Market for Registrant’s Common Equity, Related Shareholder Matters, and Issuer Purchases of Equity 

Securities 

Our  common  stock  trades  on  The  NASDAQ  Global  Select  MarketSM  under  the  symbols  RUSHA  and 
RUSHB. During 2019, our Board of Directors approved four quarterly cash dividends on all outstanding shares of 
common stock totaling $0.50 per share.  We expect to continue paying cash dividends on a quarterly basis.  However, 
there is no assurance as to the payment of future dividends because the declaration and payment of such dividends 
is subject to the business judgment of our Board of Directors and will depend on historic and projected earnings, 
capital  requirements, covenant compliance, financial  conditions  and such other factors as the  Board of Directors 
deems relevant. 

The following table sets forth the high and low sales prices for our Class A Common Stock and Class B 
Common Stock for the fiscal periods indicated and as quoted on The NASDAQ Global Select MarketSM and dividends 
declared. 

2019 

2018 

  Dividends 
Declared 

High 

Low 

Dividends 
Declared 

  High 

Low 

Class A Common Stock 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Class B Common Stock 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

$ 

$ 

$ 

$ 

.12 
.12 
.13 
.13 

.12 
.12 
.13 
.13 

  44.28  $ 
45.99   
41.92 
  49.27 

 33.81 
 34.72 
  33.73 
 34.81 

 44.43  $ 
 45.51 
43.85  
 48.50 

   35.03 
 35.52 
  35.20 
 36.68 

$ 

$ 

−  $ 
− 
.12 
.12 

  55.40  $ 
46.66   
46.22 
  39.92 

 39.58 
 37.95 
  38.73 
 31.53 

−  $ 
− 
.12 
.12 

 52.76  $ 
 46.75 
46.99  
 40.38 

   37.23 
 36.61 
  39.45 
 32.35 

As  of  February  10,  2020,  there  were  approximately  20  record  holders  of  Class  A  Common  Stock  and 

approximately 27 record holders of Class B Common Stock. 

As of December 31, 2019, we have not sold any securities in the last three years that were not registered 

under the Securities Act. 

A summary of our stock repurchase activity for the fourth quarter of 2019 is as follows: 

Period 

October 1 – October 31, 2019 
November 1 – November 30, 2019 
December 1 – December 31, 2019 
Total 

Total 
Number of 
Shares 
Purchased 
(1)(2)(3) 

82,145 
10,609 
10,808 
103,562 

Average 
Price Paid 
Per Share 
(1) 

$    38.02  (4) 
    42.83  (5) 
46.98  (6) 

Total Number of 
Shares Purchased 
as Part of  
Publicly 
Announced Plans 
or Programs (2) 

82,145 
10,609 
10,808 
103,562 

Approximate 
Dollar Value of 
Shares that May 
Yet be Purchased 
Under the Plans 
or Programs (3) 

$       26,809,509 
26,354,772 
99,491,935 

(1) 

(2) 
(3) 

The calculation of the average price paid per share does not give effect to any fees, commissions or other 
costs associated with the repurchase of such shares. 
The shares represent Class A and Class B Common Stock repurchased by us.  

  We repurchased shares in 2019 under a stock repurchase program announced on October 31, 2018, which 
authorized the repurchase of up to $150.0 million of our shares of Class A Common Stock and/or Class B 
Common Stock.  This plan was terminated effective November 30, 2019; we repurchased $123.6 million 
shares of our Class A and Class B Common Stock under the plan prior to its termination.  On December 3, 
2019,  we  announced  the  approval  of  a  new  stock  repurchase  program  authorizing  management  to 
repurchase, from time to time, up to an aggregate of $100.0 million of our shares of Class A Common 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
  
Stock and/or Class B Common Stock.  The current stock repurchase program expires on December 31, 
2020, and may be suspended or discontinued at any time.  

(4) 

  Represents 60,132 shares of Class A Common Stock at an average price paid per share of $37.73 and 

22,013 shares of Class B Common Stock at an average price paid per share of $38.80. 

(5) 
(6) 

  Represents 10,609 shares of Class B Common Stock at an average price paid per share of $42.83. 
  Represents 10,808 shares of Class B Common Stock at an average price paid per share of $46.98. 

Information regarding our equity compensation plans is incorporated by reference from Item 12, “Security 
Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters,” of this annual report 
on Form 10-K and should be considered an integral part of this Item 5.  

Performance Graph 

The  following  graph  shows  the  cumulative  5-Year  total  return  as  of  December 31,  2019,  of  a  $100 
investment in the Company’s common stock made on December 31, 2014 (with dividends reinvested), as compared 
with similar investments based on (i) the cumulative total returns of the S&P 500 Index (with dividends reinvested) 
and  (ii) the  cumulative  total  returns  of  a  market-weighted  Peer  Group  Index  composed  of  the  common  stock  of 
PACCAR,  Inc.,  Werner  Enterprises,  Inc.,  Penske  Automotive  Group,  Inc.  and  Lithia  Motors,  Inc.,  assuming 
reinvestment of dividends. The market-weighted Peer Group Index values were calculated from the beginning of the 
performance period. The historical stock price performance shown below is not necessarily indicative of future stock 
price performance. 

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Rush Enterprises, Inc., the S&P 500 Index,
and a Peer Group

$200

$180

$160

$140

$120
$100

$80

$60

$40

$20

$0

12/14

12/15

12/16

12/17

12/18

12/19

Rush Enterprises, Inc.

S&P 500

Peer Group

*$100 invested on 12/31/14 in stock or index, including reinvestment of dividends.
Fiscal year ending December 31.

Copyright© 2020 Standard & Poor's, a division of S&P Global. All rights reserved.

Rush Enterprises, Inc. 
S&P 500 
Peer Group 

2014 
$   100.00 
100.00 
100.00 

2015 
$   72.73 
101.38 
78.29 

2016 

$    104.25 
113.51 
101.99 

2017 
$   164.46 
138.29 
116.40 

2018 
$   117.08 
132.23 
96.60 

2019 
$   155.90 
173.86 
140.79 

December 31, 

The foregoing performance graph shall not be deemed “soliciting material” or to be “filed” with the SEC 
for purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities under that Section, and shall 
not  be  deemed  to  be  incorporated  by  reference  into  any  filing  of  the  Company  under  the  Securities  Act  or  the 
Exchange Act. The stock price performance included in this graph is not necessarily indicative of future stock price 
performance. 

26 

 
 
   
 
 
 
 
 
 
  
 
Item 6.  Selected Financial Data 

The  information  below  was  derived  from  the  audited  consolidated  financial  statements  included  in  this 
report  and  reports  we  have  previously  filed  with  the  SEC.  This  information  should  be  read  together  with  those 
consolidated financial statements and the notes to those consolidated financial statements. These historical results 
are not necessarily indicative of the results to be expected in the future. The selected financial data presented below 
may not be comparable between periods in all material respects or indicative of our future financial position or results 
of  operations  due  primarily  to  acquisitions  which  occurred  during  the  periods  presented.  See  Note  15  to  the 
Company’s  Consolidated  Financial  Statements  for  a  discussion  of  such  acquisitions.    The  selected  financial  data 
presented below should be read in conjunction with our other financial information included elsewhere herein. 

SUMMARY OF INCOME STATEMENT DATA 
Revenues 
  New and used commercial vehicle sales 
  Aftermarket products and services sales 
  Lease and rental 
  Finance and insurance 
  Other 
    Total revenues 
Cost of products sold 
Gross profit 
Selling, general and administrative  
Depreciation and amortization  
(Loss) gain on sale of assets 
Operating income  
Other income 
Interest expense, net 
Income before income taxes 
Provision (benefit) for income taxes 
Net income 

Net income per common share: 
Basic 
Diluted 

2019 

$  3,757,584 
1,762,510 
247,549 
24,443 
    17,761 
5,809,847 
4,784,219 
1,025,628 
753,749 
    55,372 
    (102) 
216,405 
1,925 
28,807 
189,523 
    47,940 
$     141,583 

Year Ended December 31, 
2017 

2016 

2018 

(in thousands, except per share amounts) 

  $  3,558,637 
1,670,052 
238,238 
20,535 
    18,728 
5,506,190 
4,527,921 
978,269 
705,226 
    70,489 
    297 
202,851 
− 
19,682 
183,169 
    44,107 
  $     139,062 

  $  2,993,015 
1,471,266 
217,356 
17,988 
    14,257 
4,713,882 
3,883,946 
829,936 
631,053 
    50,069 
    (105) 
148,709 
− 
12,310 
136,399 
    (35,730) 
  $     172,129 

  $  2,640,019 
1,332,356 
208,154 
18,582 
    15,503 
4,214,614 
3,496,602 
718,012 
587,778 
    51,261 
    1,755 
80,728 
− 
14,279 
66,449 
    25,867 
  $       40,582 

2015 

  $  3,360,808 
1,382,447 
199,867 
21,150 
    15,461 
4,979,733 
4,194,786 
784,947 
619,268 
    43,859 
    (544) 
121,276 
− 
13,473 
107,803 
    41,750 
  $       66,053 

 $  3.86   
 $  3.77 

 $  3.55   
 $  3.45 

 $  4.34   
 $  4.20 

 $  1.02   
 $  1.00 

 $  1.64   
 $  1.61 

Cash dividends declared per share 

 $  0.50 

 $  0.24 

− 

− 

− 

Weighted average shares outstanding: 
   Basic 
   Diluted 

36,659 
37,571 

39,223 
40,293 

39,627 
40,980 

39,938 
40,603 

40,271 
41,093 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OPERATING DATA 
Unit vehicle sales − 
  New vehicles 
  Used vehicles 
    Total unit vehicles sales 
Commercial vehicle lease and rental units  

2019 

Year Ended December 31, 
2017 

2018 

2016 

2015 

31,675 
7,741 
39,416 
8,506 

29,776 
8,021 
37,797 
8,092 

25,696 
7,060 
32,756 
7,993 

23,627 
7,008 
30,635 
7,841 

29,780 
7,922 
37,702 
7,800 

2019 

2018 

December 31, 
2017 
(in thousands) 

2016 

2015 

BALANCE SHEET DATA 
Working capital 
Inventories 
Total assets 

$   205,162 
1,326,080 
3,407,329 

  $   194,649 
1,339,923 
3,201,350 

  $   202,891 
1,033,294 
2,890,139 

  $   118,318 
840,304 
2,603,047 

Floor plan notes payable 
Long-term debt, including current portion 
Finance lease obligations, including current portion 
Total shareholders’ equity 

996,336 
627,678 
92,370 
1,159,493 

1,023,019 
601,173 
69,114 
1,066,928 

778,561 
611,528 
83,141 
1,040,373 

646,945 
604,003 
84,493 
862,825 

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 

$   79,549 
1,061,198 
2,852,008 

854,758 
647,755 
83,765 
844,897 

Overview 

We  are  a  full-service,  integrated  retailer  of  commercial  vehicles  and  related  services.    We  operate  one 
segment - the Truck Segment.  The Truck Segment operates a network of commercial vehicle dealerships primarily 
under the name “Rush Truck Centers.”  Most Rush Truck Centers are a franchised dealer for commercial vehicles 
manufactured by Peterbilt, International, Hino, Ford, Isuzu, FUSO, IC Bus or Blue Bird.  Through our strategically 
located  network  of  Rush  Truck  Centers,  we  provide  one-stop  service  for  the  needs  of  our  commercial  vehicle 
customers.  We offer an integrated approach to meeting customer needs by providing service, parts and collision 
repair in addition to new and used commercial vehicle sales and leasing, insurance and financial services, vehicle 
upfitting, CNG fuel systems and vehicle telematics products.  

Our goal is to continue to serve as the premier service solutions provider to the end-users of commercial 
vehicles.  Our  strategic  efforts  to  achieve  this  goal  include  continuously  expanding  our  portfolio  of  Aftermarket 
Products  and  Services,  broadening  the  diversity  of  our  commercial  vehicle  product  offerings  and  extending  our 
network of Rush Truck Centers.  Our commitment to provide innovative solutions to service our customers’ needs 
continues to drive our strong Aftermarket Products and Services revenues.   

Our Aftermarket Products and Services include a wide range of capabilities and products such as providing 
parts, service and collision repairs at certain of our Rush Truck Centers, a fleet of mobile service units, technicians 
who  work  in  our  customers’  facilities,  a  proprietary  line  of  commercial  vehicle  parts  and  accessories,  vehicle 
upfitting, a broad range of diagnostic and analysis capabilities, a suite of telematics products and assembly services 
for specialized bodies and equipment.  Aftermarket Products and Services accounted for 64.9% of our total gross 
profits in 2019. 

Summary of 2019 

Our results of operations for the year ended December 31, 2019 are summarized below as follows: 

• 

• 

Our gross revenues totaled $5,809.8 million in 2019, a 5.5% increase from gross revenues of $5,506.2 
million in 2018.   

Gross profit increased $47.4 million, or 4.8%, in 2019, compared to 2018.  Gross profit as a percentage 
of sales decreased to 17.7% in 2019, from 17.8% in 2018.   

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
• 

• 

• 

• 

• 

Our  2019  new  Class  8  heavy-duty  unit  sales,  which  accounted  for  5.3%  of  the  total  U.S.  market, 
increased 2.2% in 2019, compared to 2018.   

Our 2019 new Class 4-7 medium-duty unit sales, including buses, which accounted for 5.4% of the 
total  U.S.  market,  increased  11.7%  in  2019,  compared  to  2018.    New  light-duty  truck  unit  sales 
increased 2.7% in 2019, compared to 2018. 

Aftermarket Products and Services revenues increased $92.5 million, or 5.5%, to $1,762.5 million in 
2019, compared to $1,670.1 million in 2018.   

Selling, General and Administrative expenses increased $48.5 million, or 6.9%, to $753.7 million in 
2019, compared to $705.2 million in 2018. 

On February 25, 2019, we acquired 50% of the equity interest in RTC Canada, which acquired the 
operating assets of Tallman Group, the largest International Truck dealer in Canada.  RTC Canada 
currently  operates  a  network  of  14  International  Truck  full-service  dealerships  throughout  the 
Province of Ontario.  We have a call option to purchase the remaining 50% equity interest that expires 
on February 25, 2024. 

2020 Outlook 

According  to  A.C.T.  Research  Co.,  LLC  (“A.C.T.  Research”),  a  commercial  vehicle  industry  data  and 
forecasting service provider, new U. S. Class 8 truck retail sales are estimated to total 190,000 truck units in 2020, 
a 32.5% decrease compared to 281,440 units sold in 2019.  We expect our market share of new Class 8 truck sales 
to range between 6.0% and 6.5% in 2020.  This market share percentage would result in the sale of approximately 
11,400 to 12,350 of new Class 8 trucks in 2020, based on A.C.T. Research’s current U.S. retail sales estimate of 
190,000 units.   

According to A.C.T. Research, new U. S. Class 4 through 7 commercial vehicle retail sales are estimated 
to total 253,400 units in 2020, a 5.1% decrease compared to 266,977 units sold in 2019.  We expect our market share 
of new Class 4 through 7 commercial vehicle sales to range between 5.1% and 5.5% in 2020.  This market share 
percentage would result in the sale of approximately 13,000 to 14,000 of new Class 4 through 7 commercial vehicles 
in 2020, based on A.C.T. Research’s current U.S. retail sales estimates of 253,400 units.   

  We  expect  to  sell  approximately  2,200  light-duty  vehicles  and  approximately  7,900  to  8,300  used 
commercial vehicles in 2020.  We expect lease and rental revenue to increase 5% to 10% during 2020, compared to 
2019. 

We continue to make progress on our strategic initiatives to increase our Aftermarket Products and Services 
revenues.  We believe our Aftermarket Products and Services revenues will increase 1% to 3% in 2020, compared 
to 2019. 

Key Performance Indicator 

  Absorption  Ratio.  Management  uses  several  performance  metrics  to  evaluate  the  performance  of  our 
commercial vehicle dealerships and considers Rush Truck Centers’ “absorption ratio” to be of critical importance.  
Absorption ratio is calculated by dividing the gross profit from the parts, service and collision center departments 
by the overhead expenses of all of a dealership’s departments, except for the selling expenses of the new and used 
commercial vehicle departments and carrying costs of new and used commercial vehicle inventory.  When 100% 
absorption is achieved, all of the gross profit from the sale of a commercial vehicle, after sales commissions and 
inventory carrying costs, directly impacts operating profit.  Our commercial vehicle dealerships achieved a 120.2% 
absorption ratio for the year ended December 31, 2019 and 122.4% absorption ratio for the year ended December 
31, 2018. 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Critical Accounting Policies and Estimates 

Our  discussion  and  analysis  of  our  financial  condition  and  results  of  operations  are  based  on  our 
consolidated financial statements, which have been prepared in accordance with U.S. generally accepted accounting 
principles. The preparation of these consolidated financial statements requires us to make estimates and assumptions 
that affect the reported amounts of assets and liabilities at the date of the consolidated financial statements and the 
reported amounts of revenues and expenses during the reporting period. There can be no assurance that actual results 
will  not  differ  from  those  estimates.  We  believe  the  following  accounting  policies  affect  our  more  significant 
judgments and estimates used in the preparation of our consolidated financial statements. 

Inventories 

Inventories  are  stated  at  the  lower  of  cost  or  net  realizable  value.    Cost  is  determined  by  specific 
identification of new and used commercial vehicle inventory and by the first-in, first-out method for tires, parts and 
accessories.  As the market value of our inventory typically declines over time, reserves are established based on 
historical loss experience and market trends.  These reserves are charged to cost of sales and reduce the carrying 
value of our inventory on hand.  An allowance is provided when it is anticipated that cost will exceed net realizable 
value less a reasonable profit margin. 

  Goodwill 

Goodwill is tested for impairment by reporting unit utilizing a two-step process at least annually, or more 
frequently when events or changes in circumstances indicate that the asset might be impaired.  The first step requires 
us to compare the fair value of the reporting unit (we consider our Truck Segment to be a reporting unit for purposes 
of this analysis), which is the same as the segment, to the respective carrying value.  If the fair value of the reporting 
unit exceeds its carrying value, the goodwill is not considered impaired.  If the carrying value is greater than the fair 
value,  there  is  an  indication  that  impairment  may  exist  and  a  second  step  is required.   In  the  second  step  of  the 
analysis, the implied fair value of the goodwill is calculated as the excess of the fair value of a reporting unit over 
the fair values assigned to its assets and liabilities.  If the implied fair value of goodwill is less than the carrying 
value of the reporting unit’s goodwill, the difference is recognized as an impairment loss. 

We determine the fair value of our reporting unit using the discounted cash flow method.  The discounted 
cash  flow  method uses various assumptions and estimates  regarding revenue  growth rates,  future  gross  margins, 
future selling, general and administrative expenses and an estimated weighted average cost of capital.  The analysis 
is based upon available information regarding expected future cash flows of each reporting unit discounted at rates 
consistent with the cost of capital specific to the reporting unit.  This type of analysis contains uncertainties because 
it requires us to make assumptions and to apply judgment regarding our knowledge of  our industry, information 
provided by industry analysts and our current business strategy in light of present industry and economic conditions.  
If any of these assumptions change, or fail to materialize, the resulting decline in our estimated fair value could result 
in a material impairment charge to the goodwill associated with the reporting unit.   

We do not believe there is a reasonable likelihood that there will be a material change in the future estimates 
or assumptions we used to test for impairment losses on goodwill.  However, if actual results are not consistent with 
our estimates or assumptions, or certain events occur that might adversely affect the reported value of goodwill in 
the future, we may be exposed to an impairment charge that could be material.   

Goodwill  was tested for impairment during the fourth quarter of 2019 and no impairment was required.  
The fair value of our reporting unit exceeded the carrying value of its net assets.  As a result, we were not required 
to conduct the second step of the impairment test.  We do not believe our reporting unit is at risk of failing step one 
of the impairment test.   

Insurance Accruals 

We  are  partially  self-insured  for  a  portion  of  the  claims  related  to  our  property  and  casualty  insurance 
programs, which requires us to make estimates regarding expected losses to be incurred.  We engage a third-party 
administrator to assess any open claims and  we adjust our accrual accordingly on a periodic  basis.  We are also 
partially  self-insured  for  a  portion  of  the  claims  related  to  our  workers’  compensation  and  medical  insurance 
programs.  We use actuarial information provided from third-party administrators to calculate an accrual for claims 
incurred, but not reported, and for the remaining portion of claims that have been reported.   

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes  in  the  frequency,  severity  and  development  of  existing  claims  could  influence  our  reserve  for 
claims and financial position, results of operations and cash flows.  We do not believe there is a reasonable likelihood 
that there will be a material change in the estimates or assumptions we used to calculate our self-insured liabilities.  
However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains 
that could be material.   

  Accounting for Income Taxes 

  Management’s judgment is required to determine the provisions for income taxes and to determine whether 
deferred tax assets will be realized in full or in part.  Deferred income tax assets and liabilities are measured using 
enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected 
to be recovered or settled.  When it is more likely than not that all or some portion of specific deferred income tax 
assets will not be realized, a valuation allowance must be established for the amount of deferred income tax assets 
that  are  determined  not  to  be  realizable.    Accordingly,  the  facts  and  financial  circumstances  impacting  deferred 
income  tax  assets  are  reviewed  quarterly  and  management’s  judgment  is  applied  to  determine  the  amount  of 
valuation allowance required, if any, in any given period.  

  Our income tax returns are periodically audited by tax authorities.  These audits include questions regarding 
our tax filing positions, including the timing and amount of deductions.  In evaluating the exposures associated with 
our various tax filing positions, we adjust our liability for unrecognized tax benefits and income tax provision in the 
period  in  which  an  uncertain  tax  position  is  effectively  settled,  the  statute  of  limitations  expires  for  the  relevant 
taxing authority to examine the tax position or when more information becomes available. 

  Our liability for unrecognized tax benefits contains uncertainties because management is required to make 
assumptions  and  to  apply  judgment  to  estimate  the  exposures  associated  with  our  various  filing  positions.    Our 
effective income tax rate is also affected by changes in tax law, the level of earnings and the results of tax audits.  
Although we believe that the judgments and estimates are reasonable, actual results could differ, and we may be 
exposed to losses or gains that could be material.  An unfavorable tax settlement would generally require use of our 
cash and result in an increase in our effective income tax rate in the period of resolution.  A favorable tax settlement 
would be recognized as a reduction in our effective income tax rate in the period of resolution.  Our income tax 
expense includes the impact of reserve provisions and changes to reserves that we consider appropriate, as well as 
related interest.   

Revenue Recognition  

  Effective January 1, 2018, we adopted ASU 2014-09, “Revenue from Contracts with Customers (“Topic 
606”),” using the modified retrospective transition method.  This standard applies to all contracts with customers, 
except  for  contracts  that  are  within  the  scope  of  other  standards,  such  as  leases,  insurance,  collaboration 
arrangements and financial instruments.  Under Topic 606, we recognize revenue when our customer obtains control 
of promised goods or services, in an amount that reflects the consideration which we expect to receive in exchange 
for those goods or services.  To determine revenue recognition for arrangements that we determine are within the 
scope of Topic 606, we perform the following five steps: (i) identify the contract with a customer; (ii) identify the 
performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to 
the  performance  obligations  in  the  contract;  and  (v)  recognize  revenue  when  (or  as)  we  satisfy  a  performance 
obligation.  We only apply the five-step model to contracts when it is probable that we will collect the consideration 
we are entitled to in exchange for the goods or services we transfer to the customer.  At contract inception, once the 
contract is determined to be within the scope of Topic 606, we assess the goods or services promised within each 
contract  and determine those  that are performance obligations.  We  then assess  whether each promised  good or 
service is distinct and recognize as revenue the amount of the transaction price that is allocated to the respective 
performance obligation when (or as) the performance obligation is satisfied.   

New Accounting Standards 

In June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-13, “Financial 
Instruments - Credit Losses (“Topic 326”),” which modifies the measurement of expected credit losses of certain 
financial  instruments.  Credit  losses  on  trade  and  other  receivables,  held-to-maturity  debt  securities,  and  other 
instruments will reflect the Company's current estimate of the expected credit losses and will generally result in the 
earlier recognition of allowance for losses. The new guidance is effective for fiscal years, and interim periods within 
those fiscal years, beginning after December 15, 2019, with early adoption permitted. We are currently evaluating the 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
  
impact of, and approach to, adopting this new accounting guidance, and we do not expect the adoption of this standard 
to have a material impact on our consolidated financial statements. 

Results of Operations 

The following discussion and analysis includes our historical results of operations for 2019, 2018 and 2017.  

The following table sets forth for the years indicated certain financial data as a percentage of total revenues: 

Year Ended December 31, 
2018 

2017 

2019 

New and used commercial vehicle sales 
Aftermarket Products and Services sales 
Lease and rental  
Finance and insurance 
Other 
Total revenues 
Cost of products sold 
Gross profit 
Selling, general and administrative  
Depreciation and amortization 
Gain (loss) on sale of assets 
Operating income  
Other income  
Interest expense, net 
Income from continuing operations before income taxes  
Provision (benefit) for income taxes 
Net income  

64.7 % 
30.3 
4.3 
0.4 
0.3 
100.0 
82.3 
17.7 
13.0 
1.0 
0.0 
3.7 
0.0 
0.5 
3.2 
0.8 
2.4 % 

64.6 % 
30.3 
4.3 
0.4 
0.4 
100.0 
82.2 
17.8 
12.8 
1.3 
0.0 
3.7 
0.0 
0.4 
3.3 
0.8 
2.5 % 

63.5 % 
31.2 
4.6 
0.4 
0.3 
100.0 
82.4 
17.6 
13.4 
1.0 
0.0 
3.2 
0.0 
0.3 
2.9  
(0.8)  

3.7 % 

The following table sets forth the unit sales and revenue for new heavy-duty, new medium-duty, new 
light-duty and used commercial vehicles and the absorption ratio for the years indicated (revenue in millions): 

Vehicle unit sales: 
New heavy-duty vehicles 
New medium-duty vehicles 
New light-duty vehicles 
  Total new vehicle unit sales 

2019 

2018 

2017 

% Change 

2019 
vs 
2018 

2018 
vs 
2017 

14,986 
14,470 
2,219 
31,675 

14,666 
12,949 
2,161 
29,776 

13,083 
10,952 
1,661 
25,696 

2.2% 
11.7% 
2.7% 
6.4% 

12.1% 
18.2% 
30.1% 
15.9% 

Used vehicles sales 

7,741 

8,021 

7,060 

-3.5% 

13.6% 

Vehicle revenue: 
New heavy-duty vehicles 
New medium-duty vehicles 
New light-duty vehicles 
  Total new vehicle revenue 

$  2,192.3  $   2,120.5  $   1,817.3 
      806.5 
      971.3 
  1,124.0 
64.0 
86.7 
90.6 
 $  3,406.9  $   3,178.5  $   2,687.8 

3.4% 
15.7% 
4.5% 
7.2% 

16.7% 
20.4% 
35.5% 
18.3% 

Used vehicle revenue 

$     330.3  $      360.1  $      291.5 

-8.3% 

23.5% 

Other vehicle revenue:(1) 

$       20.4  $        20.0  $        13.7 

2.0% 

46.0% 

Dealership absorption ratio: 

120.2% 

122.4% 

121.0% 

-1.8% 

1.2% 

(1)  Includes sales of truck bodies, trailers and other new equipment. 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table sets forth for the periods indicated the percent of gross profit by revenue source: 

Gross Profit: 
New and used commercial vehicle sales 
Aftermarket Products and Services sales 
Lease and rental  
Finance and insurance 
Other 
Total gross profit 

Industry 

2019 

2018 

2017 

      27.0 % 
      64.9  
        4.0  
        2.4  
        1.7  
    100.0 % 

      28.4 % 
      63.4  
        4.2  
        2.1  
        1.9  
    100.0 % 

      27.3 % 
      64.7  
        4.1  
        2.2  
        1.7  
    100.0 % 

We operate in the commercial vehicle market. There has historically been a high correlation between new 
product sales in the commercial vehicle market and the rate of change in U.S. industrial production and the U.S. 
gross domestic product. 

Heavy-Duty Truck Market 

T he U.S. retail heavy-duty  truck market is affected by a number of factors, including general economic 
conditions, fuel prices, other methods of transportation, environmental and other government regulation, interest rate 
fluctuations and customer business cycles. Unit sales of new commercial vehicles have historically been subject to 
substantial  cyclical  variation  based  on  general  economic  conditions.    According  to  data  published  by  A.C.T. 
Research, over the last 10 years, total U.S. retail sales of new Class 8 trucks have ranged from a low of approximately 
97,000 in 2009 to a high of approximately 281,440 in 2019.  Class 8 trucks are defined by the American Automobile 
Association as trucks with a minimum gross vehicle weight rating above 33,000 pounds.   

Typically,  Class 8  trucks  are  assembled  by  manufacturers  utilizing  certain  components  that  may  be 
manufactured  by  other  companies,  including  engines,  transmissions,  axles,  wheels  and  other  components.  As 
commercial vehicles and certain commercial vehicle components have become increasingly complex, the ability to 
provide service for commercial vehicles has become an increasingly competitive factor in the industry. The ability 
to provide such service requires a significant capital investment in diagnostic and other equipment, parts inventory 
and  highly  trained  service  personnel.  EPA  and  Department  of  Transportation  regulatory  guidelines  for  service 
processes,  including  collision  center,  paint  work  and  waste  disposal,  require  sophisticated  equipment  to  ensure 
compliance  with  environmental  and  safety  standards.  Differentiation  between  commercial  vehicle  dealers  has 
become less dependent on price competition and is increasingly based on a dealer’s ability to offer a wide variety of 
services  to  their  clients  in  a  timely  manner  to  minimize  vehicle  downtime.  Such  services  include  the  following: 
efficient, conveniently located and easily accessible commercial vehicle service centers with an adequate supply of 
replacement parts; financing for commercial vehicle purchases; leasing and rental programs; and the ability to accept 
multiple  unit  trade-ins  related  to  large  fleet  purchases.  We  believe  our  one-stop  center  concept  and  the  size  and 
geographic diversity of our dealership network gives us a competitive advantage in providing these services. 

A.C.T. Research currently estimates approximately 190,000 new Class 8 trucks will be sold in the United 
States in 2020, compared to approximately 281,440 new Class 8 trucks sold in 2019.  A.C.T. Research currently 
forecasts sales of new Class 8 trucks in the U.S. to be approximately 193,000 in 2021. 

Medium-Duty Truck Market 

Many  of  our  Rush  Truck  Centers  sell  medium-duty  commercial  vehicles  manufactured  by  Peterbilt, 
International,  Hino,  Ford,  FUSO  or  Isuzu,  and  provide  parts  and  service  for  medium-duty  commercial  vehicles.  
Medium-duty  commercial  vehicles  are  principally  used  in  short-haul,  local  markets  as  delivery  vehicles;  they 
typically operate locally and generally do not leave their service areas overnight.  We also sell light-duty vehicles 
(Class 3 and under) at several of our Ford dealerships. 

A.C.T. Research currently forecasts sales of new Class 4 through 7 commercial vehicles in the U.S. to be 
approximately 253,400 units in 2020, compared to 266,977 units in 2019.  A.C.T. Research currently forecasts sales 
of new Class 4 through 7 commercial vehicles in the U.S. to be approximately 252,800 in 2021.   

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2019 Compared to Year Ended December 31, 2018 

Revenues 

Total revenues increased $303.7 million, or 5.5%, in 2019, compared to 2018.   

Our Aftermarket Products and Services revenues increased $92.5 million, or 5.5%, in 2019, compared to 
2018.  This increase was primarily due to continued growth of our all-makes parts product offerings, investment in 
internal and customer-facing technologies and increases to our aftermarket sales force.  

Our revenues from sales of new and used commercial vehicles increased $198.9 million, or 5.6%, in 2019, 
compared to 2018.  Our commercial vehicle sales increased steadily in the first three quarters of 2019 primarily due 
to a healthy economy and strong activity across the market segments that we support, and in particular, our vocational 
customers. 

We sold 14,986 new heavy-duty trucks in 2019, a 2.2% increase compared to 14,666 new heavy-duty trucks 
in  2018.    Our  new  heavy-duty  truck  sales  in  2019  increased  due  to  strong  activity  across  the  industries  that  we 
support.  Our share of the new U.S. Class 8 commercial vehicle sales market decreased to approximately 5.3% in 
2019, from 5.7% in 2018.  In a robust Class 8 truck market, our market share historically declines.  

We sold 14,470 new medium-duty commercial vehicles, including 1,272 buses, in 2019, an 11.7% increase 
compared to 12,949  new  medium-duty commercial  vehicles, including 1,453 buses,  in 2018.  This increase  was 
primarily the result of the wide range of medium-duty commercial vehicles we offer, as well as strong growth in the 
market segments on which we focus, and in particular, construction.  In 2019, we achieved a 5.4% share of the Class 
4 through 7 commercial vehicle market in the U.S.   

We sold 2,219 new light-duty vehicles in 2019, a 2.7% increase compared to 2,161 new light-duty vehicles 

in 2018.   

  We sold 7,741 used commercial vehicles in 2019, a 3.5% decrease compared to 8,021 used commercial 

vehicles in 2018.   

Commercial vehicle lease and rental revenues increased $9.3 million, or 3.9%, in 2019, compared to 2018. 
This increase was primarily related to increased utilization of the rental fleet and the increase in the number of units 
in the lease in rental fleet compared to 2018.     

  Finance and insurance revenues increased $3.9 million, or 19.0%, in 2019, compared to 2018.  We expect 
finance and insurance revenue to fluctuate proportionately with our new and used commercial vehicle sales in 2020.  
Finance and insurance revenues have limited direct costs and, therefore, contribute a disproportionate share of our 
operating profits. 

  Other  revenues  decreased  $1.0  million,  or  5.2%  in  2019,  compared  to  2018.    Other  revenues  consist 

primarily of document fees related to commercial vehicle sales. 

Gross Profit 

  Gross profit increased $47.4 million, or 4.8%, in 2019, compared to 2018.  Gross profit as a percentage of 

sales decreased to 17.7% in 2019, from 17.8% in 2018.  

  Gross margins from our Aftermarket Products and Services operations increased to 37.7% in 2019, from 
37.1% in 2018.   Gross profit for Aftermarket Products and Services increased to $665.2  million in 2019, from 
$620.4  million  in  2018.    Historically,  parts  operations’  gross  margins  range  from  27%  to  29%  and  service  and 
collision center operations range from 66% to 68%.  Gross profits from parts sales represented 59.3% of total gross 
profit for Aftermarket Products and Services operations in 2019 and 58.4% in 2018. Service and collision center 
operations represented 40.7% of total gross profit for Aftermarket Products and Services operations in 2019 and 
41.6% 2018.  We expect blended gross margins on Aftermarket Products and Services operations to range  from 
37.0% to 38.0% in 2020. 

Gross margins on new heavy-duty truck sales increased to 8.1% in 2019, from 7.9% in 2018.  In 2020, we 

expect overall gross margins from new heavy-duty truck sales of approximately 7.0% to 8.0%.   

34 

 
 
 
 
 
 
 
  
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
Gross margins on new medium-duty commercial vehicle sales decreased to 5.7% in 2019, from 
5.9%  in  2018.    For  2020,  we  expect  overall  gross  margins  from  new  medium-duty  commercial  vehicle  sales  of 
approximately 5.0% to 6.0%, but this will largely depend upon the mix of purchasers and types of vehicles sold.   

  Gross margins on used commercial vehicle sales decreased to 8.9% in 2019, from 12.0% in 2018.  This 
decrease  is  primarily  due  to  increased  supply  of  quality  used  commercial  vehicles  as  a  result  of  increased  new 
commercial  vehicle  sales.    We  expect  margins  on  used  commercial  vehicles  to  range  between  8.0%  and  10.0% 
during 2020.   

Gross margins from commercial vehicle lease and rental sales decreased to 16.7% in 2019, from 17.2% in 
2018.  We expect gross margins from lease and rental sales of approximately 16.5% to 17.5% during 2020.  Our 
policy is to depreciate our lease and rental fleet using a straight-line method over each customer’s contractual lease 
term.  The lease unit is depreciated to a residual value that approximates fair value at the expiration of the lease term.  
This policy results in us realizing reasonable gross margins while the unit is in service and a corresponding gain or 
loss on sale when the unit is sold at the end of the lease term. 

  Finance  and  insurance  revenues  and  other  revenues,  as  described  above,  have  limited  direct  costs  and, 

therefore, contribute a disproportionate share of gross profit.   

Selling, General and Administrative Expenses 

  Selling,  General  and  Administrative  (“SG&A”)  expenses  increased  $48.5  million,  or  6.9%,  in  2019, 
compared to 2018.  This increase is primarily related to increased commissions resulting from increased sales of 
commercial vehicles and Aftermarket Products and Services.  SG&A expenses as a percentage of total revenues 
increased to 13.0% in 2019, from 12.8% in 2018.  Annual SG&A expenses as a percentage of total revenues have 
ranged from 12.4% to 13.9% over the last five years. In general, when new and used commercial vehicle revenues 
increase as a percentage of total revenues, SG&A expenses as a percentage of total revenues will be at the lower end 
of this range.  For 2020, we expect SG&A expenses as a percentage of total revenues to range from 13.5% to 14.0% 
and the selling portion of SG&A expenses to be approximately 25.0% to 30.0% of new and used commercial vehicle 
gross profit.   

Depreciation and Amortization Expense 

Depreciation and amortization expense decreased $15.1 million, or  21.4%, in 2019, compared to 2018.  
This decrease is primarily related to the additional amortization expense related to the replacement of our enterprise 
resource planning software platform components in 2018. 

Interest Expense, Net 

  Net interest expense increased $9.1 million, or 46.4%, in 2019, compared to 2018.  This increase is a result 
of  increased  inventory  levels  throughout  2019,  compared  to  2018.      We  expect  net  interest  expense  in  2020  to 
decrease, but the amount of the decrease will depend on inventory levels, interest rate fluctuations and the amount 
of cash available to make prepayments on our floor plan arrangements. 

Income before Income Taxes 

Income before income taxes increased $6.4 million, or 3.5%, in 2019, compared to 2018, as a result of the 

factors described above.   

Income Taxes  

Income tax expense increased $3.8 million, or 8.7%, in 2019, compared to 2018, as a result of the factors 

described above.  

We provided for taxes at a 25.3% effective rate in 2019, compared to an effective rate of 24.2% in 2018.  

We expect our effective tax rate to be approximately 25.0% to 26.0% of pretax income in 2020.   

35 

 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
Year Ended December 31, 2018 Compared to Year Ended December 31, 2017  

For a discussion of information on the year ended December 31, 2017, refer to Part II Item 7 in the 2018 

Annual Report on Form 10-K. https://www.sec.gov/Archives/edgar/data/1012019/000143774919003282/rusha20181231_10k.htm 

Liquidity and Capital Resources 

Our short-term cash requirements are primarily for working capital, inventory financing, the renovation and 
expansion  of  existing  facilities  and  the  construction  or  purchase  of  new  facilities.    Historically,  these  cash 
requirements have been met through the retention of profits, borrowings under our floor plan arrangements and bank 
financings.  As of December 31, 2019, we had working capital of approximately $205.2 million, including $181.6 
million in cash, available to fund our operations.  We believe that these funds, together with expected cash flows 
from operations, are sufficient to meet our operating requirements for at least the next twelve months.  From time to 
time,  we  utilize  our  excess  cash  on  hand  to  pay  down  our  outstanding  borrowings  under  our  Floor  Plan  Credit 
Agreement with BMO Harris, and the resulting interest earned is recognized as an offset to our gross interest expense 
under the Floor Plan Credit Agreement. 

We have a secured line of credit that provides for a maximum borrowing of $17.5 million.  There were no 
advances outstanding under this secured line of credit on December 31, 2019, however, $11.6 million was pledged 
to  secure  various  letters  of  credit  related  to  self-insurance  products,  leaving  $5.9  million  available  for  future 
borrowings as of December 31, 2019.   

We have a working capital facility (“the Working Capital Facility”) with BMO Harris that includes up to 
$100 million of revolving credit loans available to us for working capital, capital expenditures and other general 
corporate purposes.  The amount of the borrowings under the Working Capital Facility are subject to borrowing base 
limitations based on the value of our eligible parts inventory and company vehicles.  The Working Capital Facility 
includes a $20 million letter of credit sublimit.  Borrowings under the Working Capital Facility bear interest at rates 
based on LIBOR or the Base Rate (as such terms are defined in the Working Capital Facility), plus an applicable 
margin determined based on outstanding borrowing under the Working Capital Facility.  In addition, we are required 
to pay a commitment fee on the amount unused under the Working Capital Facility. The Working Capital Facility 
expires on the earlier of (i) March 21, 2020 and (ii) the date on which all commitments under the Working Capital 
Facility shall have terminated, whether as a result of the occurrence of the Commitment Termination Date (as defined 
in  the  Working  Capital  Facility)  or  otherwise.    There  were  no  advances  outstanding  under  the  Working  Capital 
Facility as of December 31, 2019. 

Our long-term real estate debt, floor plan financing agreements and the Working Capital Facility require 
us to satisfy various financial ratios such as the debt-to-worth ratio, leverage ratio and the fixed charge coverage 
ratio and certain requirements for tangible net worth and GAAP net worth.  As of December 31, 2019, we were in 
compliance with all debt covenants related to debt secured by real estate, lease and rental units, our floor plan credit 
agreements and the Working Capital Facility.  We do not anticipate any breach of the covenants in the foreseeable 
future.   

We expect to purchase or lease commercial vehicles worth approximately $180.0 million to $190.0 million 
for our leasing operations during 2020, depending on customer demand, all of which will be financed.  We also 
expect to make capital expenditures for recurring items such as computers, shop tools and equipment and vehicles 
of approximately $30.0 million to $35.0 million during 2020.  

During the fourth quarter of 2019, we paid a cash dividend of $4.7 million.  Additionally, on February 11, 
2020, our Board of Directors declared a cash dividend of $0.13 per share of Class A and Class B Common Stock, 
to be paid on March 17, 2020, to all shareholders of record as of February 25, 2020.  The total dividend disbursement 
is  estimated  at  approximately  $4.7  million.    We  expect  to  continue  paying  cash  dividends  on  a  quarterly  basis.  
However, there  is no assurance as to future dividends  because  the declaration and payment of such dividends is 
subject to the business judgment of our Board of Directors and will depend on historic and projected earnings, capital 
requirements, covenant compliance and financial conditions and such other factors as our Board of Directors deem 
relevant. 

On  November  26,  2019,  our  Board  of  Directors  approved  a  stock  repurchase  program  authorizing 
management to repurchase, from time to time, up to an aggregate of $100.0 million of our shares of Class A Common 
Stock  and/or  Class  B  Common  Stock.    Repurchases,  if  any,  will  be  made  at  times  and  in  amounts  as  we  deem 

36 

 
 
 
 
   
 
 
 
 
 
appropriate and may be  made through open  market transactions at prevailing  market  prices,  privately negotiated 
transactions or by other means in accordance with federal securities laws. The actual timing, number and value of 
repurchases under the stock repurchase program will be determined by management at its discretion and will depend 
on a number of factors, including market conditions, stock price and other factors, including those related to the 
ownership requirements of our dealership agreements with Peterbilt.  As of December 31, 2019, we had repurchased 
$0.5  million  of  our  shares  of  common  stock  under  the  stock  repurchase  program.   The  current  stock  repurchase 
program expires on December 31, 2020, and may be suspended or discontinued at any time.  

We anticipate funding the capital expenditures for the improvement and expansion of existing facilities and 
recurring expenses through our operating cash flows. We have the ability to fund the construction or purchase of 
new facilities through our operating cash flows or by financing. 

We have no other material commitments for capital expenditures as of December 31, 2019. However, we 
will  continue  to  purchase  vehicles  for  our  lease  and  rental  division  and  authorize  capital  expenditures  for 
improvement and expansion of our existing dealership facilities and construction or purchase of new facilities based 
on market opportunities.   

Cash Flows 

Cash and cash equivalents increased by $49.9 million during the year ended December 31, 2019, compared 
to the year ended December 31, 2018, and increased by $7.2 million during the year ended December 31, 2018, 
compared to the year ended December 31, 2017.  The major components of these changes are discussed below.   

Cash Flows from Operating Activities 

  Cash  flows  from  operating  activities  include  net  income  adjusted  for  non-cash  items  and  the  effects  of 
changes in working capital.  During 2019, operating activities resulted in net cash provided by operations of $421.3 
million.  Net cash provided by operating activities primarily consisted of $141.6 million in net income, as well as 
non-cash  adjustments  related  to  depreciation  and  amortization  of  $175.5  million,  deferred  income  tax  of  $23.0 
million and stock-based compensation of $19.0 million.  Cash used in operating activities included an aggregate of 
$62.1  million  net  change  in  operating  assets  and  liabilities.    Included  in  the  net  change  in  operating  assets  and 
liabilities were cash inflows of $19.8 million from a decrease in accounts receivable, $81.7 million from a decrease 
in inventory and $6.5 million from the increase in customer deposits, which were offset by cash outflows of $10.5 
million from the decreases in accounts payable and accrued liabilities, $26.6 million from the net payments on floor 
plan (trade) and $7.9 million from the increase in other current assets.  The majority of commercial vehicle inventory 
is financed through our floor plan credit agreements.   

  During 2018, operating activities resulted in net cash provided by operations of $215.4 million.  Net cash 
provided by operating activities primarily consisted of $139.1 million in net income, as well as non-cash adjustments 
related  to  depreciation  and  amortization  of  $185.1  million,  deferred  income  tax  of  $6.0  million  and  stock-based 
compensation of $18.1 million.  Cash used in operating activities included an aggregate of $132.6 million net change 
in operating assets and liabilities.  Included in the net change in operating assets and liabilities were cash inflows of 
$76.6 million from the net increase in borrowings on floor plan (trade), $42.8 million from the increases in accounts 
payable  and  accrued  liabilities,  $8.8  million  from  the  increase  in  customer  deposits  and  $1.9  million  from  the 
decrease in other current assets, which were offset by cash outflows of $ 7.7 million from an increase in accounts 
receivable and $255.0 million from the increase in inventory.   

In  June  2012,  we  entered  into  a  wholesale  financing  agreement  with  Ford  Motor  Credit  Company  that 
provides for the financing of, and is collateralized by, our Ford new vehicle inventory.  This wholesale financing 
agreement  bears  interest  at  a  rate  of  Prime  plus  150 basis  points  minus  certain  incentives  and  rebates.    As  of 
December  31,  2019,  the  interest  rate  on  the  wholesale  financing  agreement  was  6.25%  before  considering  the 
applicable incentives that we are qualified to receive. As of December 31, 2019, we had an outstanding balance of 
approximately $115.0 million under the Ford Motor Credit Company wholesale financing agreement. 

Cash Flows from Investing Activities 

  During 2019, cash used in investing activities was $320.5 million.  Cash flows used in investing activities 
consist primarily of cash used for capital expenditures.  Capital expenditures totaled $293.5 million during 2019 and 
consisted primarily of purchases of property and equipment, improvements to our existing dealership facilities and 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$209.3 million for purchases of rental and lease vehicles for the rental and leasing operations, which were directly 
offset by borrowings of long-term debt.  Business acquisitions of $10.2 million consisted of the purchase of a Ford 
dealership  in  Ceres,  California,  and  a  used  truck  dealership  in  Jacksonville,  Florida,  including  the  real  estate 
associated with each dealership.  In addition, we purchased 50% of the equity interest in RTC Canada for $22.5 
million, which is treated as an equity method investment.   

  During 2018, cash used in investing activities was $227.2 million.  Cash flows used in investing activities 
consist primarily of cash used for capital expenditures.  Capital expenditures totaled $238.3 million during 2018 and 
consisted primarily of purchases of property and equipment, improvements to our existing dealership facilities and 
$157.4 million for purchases of rental and lease vehicles for the rental and leasing operations, which were directly 
offset by borrowings of long-term debt.   

Cash Flows from Financing Activities 

Cash flows provided by (used in) financing activities include borrowings and repayments of long-term debt 
and net payments of floor plan notes payable.  During 2019, our financing activities resulted in net cash used in 
financing of $50.9 million.  The cash outflows consisted primarily of $191.9 million used for principal repayments 
of long-term debt and capital lease obligations, $135.0 million for payments on a line of credit, $104,000 from net 
payments on floor plan notes payable (non-trade), and $58.2 million  used to purchase 1,264,032 shares of  Rush 
Class A common stock and 275,554 shares of Rush Class B common stock during 2019.  Additionally, during 2019, 
we paid cash dividends of $18.3 million.  These cash outflows were partially offset by borrowings of $210.0 million 
of long-term debt for the purchase of additional units  for our rental and leasing operations, $135.0 million  from 
draws on a line of credit and $8.2 million from the issuance of shares related to equity compensation plans.   

During 2018, net cash provided by financing activities  was $19.1 million.  The cash outflows consisted 
primarily of $179.5 million used for principal repayments of long-term debt and capital lease obligations and $120.6 
million  used to purchase 2,857,580 shares of Rush  Class  A  common stock and 405,606 shares of  Rush Class B 
common stock during 2018.  Additionally, during 2018, we paid cash dividends of $9.3 million.  These cash outflows 
were partially offset by borrowings of $156.8 million of long-term debt for the purchase of additional units for our 
rental and leasing operations, $167.8 million from net draws on floor plan notes payable (non-trade) and $3.9 million 
from the issuance of shares related to equity compensation plans.   

Most  of  our  commercial  vehicle  inventory  purchases  are  made  on  terms  requiring  payment  to  the 
manufacturer within 15 days or less from the date the commercial vehicles are invoiced from the factory.  We finance 
the majority of all new commercial vehicle inventory and the loan value of our used commercial vehicle inventory 
under the Floor Plan Credit Agreement.  The Floor Plan Credit Agreement includes an aggregate loan commitment 
of $1.0 billion.  Borrowings under the Floor Plan Credit Agreement bear interest at an annual rate equal to (A) the 
greater of (i) zero and (ii) one month LIBOR rate, determined on the last day of the prior month, plus (B) 1.25% and 
are payable monthly.  Loans under the Floor Plan Credit Agreement for the purchase of used commercial vehicle 
inventory are limited to $150.0 million and loans for working capital purposes are limited to $200.0 million.  The 
Floor Plan Credit Agreement expires June 30, 2022, although BMO Harris has the right to terminate at any time 
upon  360  days  written  notice  and  we  may  terminate  at  any  time,  subject  to  specified  limited  exceptions.    On 
December 31, 2019, we had approximately $846.8 million outstanding under the Floor Plan Credit Agreement.  The 
average daily outstanding borrowings under the Floor Plan Credit Agreement were $857.8 million during the year 
ended December 31, 2019.  We utilize our excess cash on hand to pay down our outstanding borrowings under the 
Floor Plan Credit Agreement, and the resulting interest earned is recognized as an offset to our gross interest expense 
under the Floor Plan Credit Agreement. 

Navistar  Financial  Corporation  and  Peterbilt  offer  trade  terms  that  provide  an  interest-free  inventory 
stocking period for certain new commercial vehicles.  This interest-free period is generally 15 to 60 days.  If the 
commercial vehicle is not sold within the interest-free period, we then finance the commercial vehicle under the 
Floor Plan Credit Agreement.   

Cyclicality 

Our  business  is  dependent  on  a  number  of  factors  including  general  economic  conditions,  fuel  prices, 
interest rate fluctuations, credit availability, environmental and other government regulations and customer business 
cycles. Unit sales of new commercial vehicles have historically been subject to substantial cyclical variation based 
on these general economic conditions. According to data published by A.C.T. Research, in recent years, total U.S. 
retail sales of new Class 8 commercial vehicles have ranged from a low of approximately 97,000 in 2009, to a high 

38 

 
 
 
 
 
 
 
 
 
 
 
of approximately 281,440 in 2019.  Through geographic expansion, concentration on higher margin Aftermarket 
Products and Services and diversification of our customer base, we have attempted to reduce the negative impact of 
adverse general economic conditions or cyclical trends affecting the Class 8 commercial vehicle industry on our 
earnings. 

Off-Balance Sheet Arrangements 

Other than operating leases entered into prior to the adoption of ASU No. 2016-02, “Leases (“Topic 842”)” 
on  January  1,  2019,  we  do  not  have  any  obligation  under  any  transaction,  agreement  or  other  contractual 
arrangement to which an entity unconsolidated with the Company is a party, that has or is reasonably likely to have 
a  material  effect  on  our  financial  condition,  changes  in  financial  condition,  revenues  or  expenses,  results  of 
operations, liquidity, capital expenditures or capital resources that is material to investors. 

Contractual Obligations   

We  have  certain  contractual  obligations  that  will  impact  both  our  short  and  long-term  liquidity.  As  of 

December 31, 2019, such obligations were as follows (in thousands): 

Contractual Obligations 

Long-term debt obligations (1) 
Finance lease obligations(2) 
Operating lease obligations(2) 
Floor plan debt obligation 
Interest obligations (3)   
Purchase obligations (4) 
Total 

Total 

3-5 
years 

More than 
5 years 

Less than 1 
year 

Payments Due by Period 
1-3 
years 
(in thousands) 
$   627,678  $   189,265  $  242,894  $ 162,477  $     33,042 
13,678 
25,643 
− 
716 
− 
 $214,314  $     73,079 

37,929 
20,815 
− 
27,072 
− 
$1,890,306  $ 1,274,203  $  328,710 

104,281 
74,510 
996,336 
87,501 
− 

26,670 
11,471 
996,336 
50,461 
− 

26,004 
16,581 
− 
9,252 
− 

Refer to Note 8 of Notes to Consolidated Financial Statements. 
(1) 
Refer to Note 10 of Notes to Consolidated Financial Statements.  Amounts include interest. 
(2) 
(3) 
In computing interest expense, we used our weighted average interest rate outstanding on fixed rate debt to 
estimate our interest expense on fixed rate debt.  We used our weighted average variable interest rate on outstanding 
variable rate debt as of December 31, 2019, and added 0.25 percent per year to estimate our interest expense on 
variable rate debt. 
(4) 

The Company does not have any material purchase obligations at December 31, 2019. 

Item 7A. Quantitative and Qualitative Disclosures about Market Risk 

  Market risk represents the risk of loss that may impact the financial position, results of operations, or cash 
flows  of  the  Company  due  to  adverse  changes  in  financial  market  prices,  including  interest  rate  risk,  and  other 
relevant market rate or price risks. 

  We are exposed to market risk through interest rates related to our floor plan financing agreements, the 
Working Capital Facility, variable rate real estate debt and discount rates related to finance sales.  The majority of 
floor plan debt and variable rate real estate debt is based on LIBOR.  As of December 31, 2019, we had floor plan 
borrowings of $996.3 million and variable interest rate real estate debt of approximately $58.4 million.  Assuming 
an increase or decrease in LIBOR of 100 basis points, annual interest expense could correspondingly increase or 
decrease by approximately $10.5 million.   

39 

 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 8.  Financial Statements and Supplementary Data 

Report of Independent Registered Public Accounting Firm 

Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting 

Consolidated Balance Sheets as of December 31, 2019 and 2018 

Consolidated Statements of Income for the Years Ended December 31, 2019, 2018 and 2017 

Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2019, 2018 and 2017 

Consolidated Statements of Shareholders’ Equity for the Years Ended December 31, 2019, 2018 and 2017   

Consolidated Statements of Cash Flows for the Years Ended December 31, 2019, 2018 and 2017 

Notes to Consolidated Financial Statements   

41 

74 

42 

43 

44 

45 

46 

47 

40 

 
 
 
 
 
 
 
      
 
 
 
 
 
 
 
 
 
      
 
 
      
 
       
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

The Shareholders and the Board of Directors of Rush Enterprises, Inc.  

Opinion on the Financial Statements  

We have audited the accompanying consolidated balance sheets of Rush Enterprises, Inc. and subsidiaries (the 
Company) as of December 31, 2019 and 2018, and the related consolidated statements of income, comprehensive 
income, shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2019, and 
the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated 
financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2019 
and 2018, and the results of its operations and its cash flows for each of the three years in the period ended December 
31, 2019, in conformity with U.S. generally accepted accounting principles.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the Company’s internal control over financial reporting as of December 31, 2019, based on criteria 
established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (2013 Framework), and our report dated February 26, 2020, expressed an unqualified opinion 
thereon. 

Basis for Opinion 

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an 
opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered with the 
PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities 
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.  

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those 
risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the 
financial statements. Our audits also included evaluating the accounting principles used and significant estimates made 
by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits 
provide a reasonable basis for our opinion.  

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current period audit of the financial 
statements that was communicated or required to be communicated to the audit committee and that: (1) relates to 
accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, 
subjective, or complex judgments. The communication of the critical audit matter does not alter in any way our opinion 
on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter 
below, providing a separate opinion on the critical audit matter or on the account or disclosures to which it relates.  

  New and Used Commercial Vehicle Inventory Reserves 

Description of the 
Matter 

  At December 31, 2019, the Company’s new and used commercial vehicle inventory balance is $1 
billion, which is net of management’s estimate of inventory reserves. As described in Note 6 to 
the consolidated financial statements, management adjusts the value of its inventory to net 
realizable value to the extent it determines inventory cost cannot be recovered. Management 
estimates future demand and sales prices to calculate the inventory reserves and to make 

41 

 
 
 
 
 
 
 
 
 
corresponding adjustments to the carrying value of these inventories to reflect the lower of cost or 
net realizable value.   

Auditing management’s estimate of the inventory excess reserves involved auditor subjective 
judgment because the estimate is sensitive to changes in management’s assumptions for forecasted 
product demand and future sales prices. 

How We 
Addressed the 
Matter in Our 
Audit 

  We evaluated and tested the design and operating effectiveness of controls over the Company’s 

processes to estimate the inventory reserves, which included management’s review of the 
underlying significant assumptions.  

Our substantive audit procedures included, among others, evaluating the significant assumptions 
described above, and we tested the completeness and accuracy of underlying data used in the 
estimation calculations and evaluating significant assumptions.  We also compared the cost of on-
hand inventories to customer demand forecasts and historical sales. We assessed the historical 
accuracy of management’s estimates and performed sensitivity analyses of significant 
assumptions to evaluate the changes in the inventory reserves that would result from changes in 
the assumptions. 

/s/ Ernst & Young LLP 

We have served as the Company’s auditor since 2002. 

San Antonio, Texas 
February 26, 2020 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
(In Thousands, Except Shares and Per Share Amounts) 

Assets 
Current assets: 
  Cash and cash equivalents 
  Accounts receivable, net 
  Note receivable affiliate 

Inventories, net 

    Prepaid expenses and other 
    Assets held for sale 
Total current assets 
Property and equipment, net 
Operating lease right-of-use assets, net 
Goodwill, net 
Other assets, net 

Total assets 

Liabilities and shareholders’ equity 
Current liabilities: 
  Floor plan notes payable 
  Current maturities of long-term debt 
  Current maturities of finance lease obligations 
    Current maturities of operating lease obligations 
  Trade accounts payable 
  Customer deposits 
  Accrued expenses 
Total current liabilities 
Long-term debt, net of current maturities 
Finance lease obligations, net of current maturities 
Operating lease obligations, net of current maturities 
Other long-term liabilities 
Deferred income taxes, net 
Shareholders’ equity: 
  Preferred stock, par value $.01 per share; 1,000,000 shares 
authorized; 0 shares outstanding in 2019 and 2018 

  Common stock, par value $.01 per share; 60,000,000 Class A 

shares and 20,000,000 Class B shares authorized; 27,953,648 
Class A shares and 8,240,486 Class B shares outstanding in 
2019; and 28,709,636 Class A shares and 8,290,277 Class B 
shares outstanding in 2018 

  Additional paid-in capital 
  Treasury stock, at cost: 5,055,783 Class A shares and 5,306,341 Class B 
        shares in 2019 and 3,791,751 Class A shares and 5,030,787 Class B 
        shares in 2018 
  Retained earnings 
    Accumulated other comprehensive income 
Total shareholders’ equity 

December 31, 
2019 

December 31, 
2018 

$          181,620 
  183,704 
– 
  1,326,080 
20,728 
419 
1,712,551 
  1,279,931 
57,197 
292,142 
65,508 

$          131,726 
  190,650 
12,885 
  1,339,923 
10,491 
2,269 
1,687,944 
  1,184,053 
– 
291,391 
37,962 

$      3,407,329 

$      3,201,350 

$       996,336 
  189,265 
22,892 
10,114 
  133,697 
42,695 
112,390 
  1,507,389 
  438,413 
69,478 
47,555 
20,704 
  164,297 

$       1,023,019 
  161,955 
19,631 
– 
  127,451 
36,183 
125,056 
  1,493,295 
  439,218 
49,483 
– 
11,118 
  141,308 

–      

– 

465 
397,267 

(304,129) 
  1,065,553 
337 
  1,159,493 

458 
370,025 

(245,842) 
  942,287 
– 
  1,066,928 

Total liabilities and shareholders’ equity 

$     3,407,329 

$     3,201,350 

The accompanying notes are an integral part of these consolidated financial statements. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF INCOME 
(In Thousands, Except Per Share Amounts) 

Revenues 
  New and used commercial vehicle sales 
  Aftermarket products and services sales 
  Lease and rental 
  Finance and insurance 
  Other 
    Total revenue 
Cost of products sold 
  New and used commercial vehicle sales 
  Aftermarket products and services sales 
  Lease and rental 
    Total cost of products sold 
Gross profit 
Selling, general and administrative 
Depreciation and amortization 
(Loss) gain on sale of assets 
Operating income 
Other income 
Interest income (expense): 

Interest income 
Interest expense 

    Total interest expense, net 
Income before taxes 
Income tax provision (benefit) 

Net income  

Earnings per common share 
Basic 
Diluted 

2019 

Year Ended December 31, 
2018 

2017 

$   3,757,584 
1,762,510 
247,549 
24,443 
17,761 
5,809,847 

$    3,558,637 
1,670,052 
238,238 
20,535 
18,728 
5,506,190 

$   2,993,015 
1,471,266 
217,356 
17,988 
14,257 
4,713,882 

3,480,682 
1,097,337 
206,200 
4,784,219 
1,025,628 
753,749 
55,372 
(102) 
216,405 
1,925 

1,680 
(30,487) 
28,807 
189,523 
47,940 

3,280,966 
1,049,684 
197,271 
4,527,921 
978,269 
705,226 
70,489 
297 
202,851 
− 

1,376 
(21,058) 
19,682 
183,169 
44,107 

2,766,461 
934,394 
183,091 
3,883,946 
829,936 
631,053 
50,069 
(105) 
148,709 
− 

891 
(13,201) 
12,310 
136,399 
(35,730) 

$     141,583 

$     139,062 

$      172,129 

$     3.86 
$     3.77  

$     3.55 
$     3.45  

$     4.34 
$     4.20  

Dividends declared per common share 

$     0.50 

$     0.24 

− 

The accompanying notes are an integral part of these consolidated financial statements. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(In Thousands) 

Year Ended December 31, 
2018 

2019 

2017 

Net income 

$    141,583 

  $    139,062 

  $    172,129 

Other comprehensive income net of tax and net of 

reclassification adjustments: 

   Change in fair value of available-for-sale securities 
   Change in currency translation 

– 

337 

– 

– 

286 
– 

Comprehensive income 

$    141,920 

  $    139,062 

  $    172,415 

The accompanying notes are an integral part of these consolidated financial statements. 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 
(In Thousands) 

Common Stock 
Shares 
 Outstanding 
Class A         Class B 

$0.01 
Par 
Value 

Additional 
Paid-In 
Capital 

Treasury 
Stock 

Retained 
Earnings 

Accumulated 
Other 
Comprehensive 
Income (Loss) 

Total 

Balance, December 31, 2016 

30,007 

9,245 

$ 438 

$309,127 

$   (86,882) 

$  640,428 

   $          (286) 

$  862,825 

Stock options exercised and stock 

awards 

1,219 

– 

12 

22,355 

Stock-based compensation related 

to stock options, restricted 
shares and employee stock 
purchase plan 

Vesting of restricted share awards 
Issuance of common stock under 
employee stock purchase plan 

Common stock repurchases 
Other comprehensive income  
Net income 

– 
7 

112 
– 
– 
– 

– 
199 

– 
(975) 
– 
– 

– 
3 

1 
– 
– 
– 

15,606 
(1,518) 

2,474 
– 
– 
– 

– 

– 
– 

– 

– 
– 
– 

– 
(33,800) 
– 
– 

– 
– 
172,129 

– 

– 
– 
– 

– 
286 
– 

22,367 

15,606 
(1,515) 

2,475 
(33,800) 
286 
172,129 

Balance, December 31, 2017 

31,345 

8,469 

$ 454 

$348,044 

$ (120,682) 

$  812,557 

   $               – 

$1,040,373 

Stock options exercised and stock 

awards  

Stock-based compensation related 

to stock options, restricted 
shares and employee stock 
purchase plan 

Vesting of restricted share awards 
Issuance of common stock under 
employee stock purchase plan 

Common stock repurchases 
Cash dividends declared on Class 

A common stock 

Cash dividends declared on Class 

B common stock 

Net income 

138 

– 

– 
– 

84 
(2,857) 

– 
227 

– 
(406) 

1 

– 
2 

1 
– 

2,742 

18,059 
(1,749) 

– 

– 
– 

2,929 
– 

– 
(125,160) 

– 

– 

– 

– 

– 

– 

– 
– 
– 

– 

(7,324) 

(2,008) 
139,062 

– 

– 
– 
– 

– 

– 

2,743 

18,059 
(1,747) 

2,930 
(125,160) 

(7,324) 

(2,008) 
139,062 

Balance, December 31, 2018 

28,710 

8,290 

$ 458 

$370,025 

$ (245,842) 

$  942,287 

   $               – 

$1,066,928 

Stock options exercised and stock 

awards  

Stock-based compensation related 

to stock options, restricted 
shares and employee stock 
purchase plan 

Vesting of restricted share awards 
Issuance of common stock under 
employee stock purchase plan 

Common stock repurchases 
Cash dividends declared on Class 

A common stock 

Cash dividends declared on Class 

B common stock 

Other comprehensive income (loss) 
Net income 

391 

– 

4 

7,585 

– 
– 

117 
(1,264) 

– 
226 

– 
(276) 

– 
– 

– 
– 

– 
2 

1 
– 

– 
– 

19,005 
(2,834) 

3,486 
– 

– 
(58,287) 

– 
– 

– 
– 

– 

– 
– 

– 

– 
– 
– 

– 

(14,037) 

(4,280) 
– 
141,583 

– 

– 
– 
– 

– 

337 
– 

7,589 

19,005 
(2,832) 

3,487 
(58,287) 

(14,037) 

(4,280) 
337 
141,583 

Balance, December 31, 2019 

27,954 

8,240 

$ 465 

$397,267 

$ (304,129) 

$1,065,553 

   $            337 

$1,159,493 

The accompanying notes are an integral part of these consolidated financial statements. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In Thousands) 

Cash flows from operating activities: 
  Net income  
  Adjustments to reconcile net income to net cash provided by 

operating activities 

Depreciation and amortization 
Loss (gain) on sale of property and equipment, net 
Stock-based compensation expense related to employee stock 

              options and employee stock purchases 

Provision (benefit) for deferred income tax expense 
Change in accounts receivable, net 
Change in inventories 
Change in prepaid expenses and other, net 
Change in trade accounts payable 

           (Payments) draws on floor plan notes payable – trade, net 

Change in customer deposits 
Change in accrued expenses 

           Other, net 

Net cash provided by operating activities 

Cash flows from investing activities: 
  Acquisition of property and equipment 
  Proceeds from the sale of property and equipment 
  Business acquisitions 
  Purchase of equity method investment and call option 
    Proceeds from the sale of available for sale securities 
  Other 

Net cash used in investing activities 

Cash flows from financing activities: 

(Payments) draws on floor plan notes payable – non-trade, net 

  Proceeds from long-term debt 
  Principal payments on long-term debt 
  Principal payments on finance lease obligations 
    Draws on line of credit 
    Payments on line of credit 
    Proceeds from issuance of shares relating to employee stock options 
        and employee stock purchases 
    Payments of cash dividends 
  Common stock repurchased 
    Debt issuance costs 

Net cash (used in) provided by financing activities 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents, beginning of year 

Year Ended December 31, 
2018 

2019 

2017 

$  141,583 

$  139,062 

$  172,129 

175,484 
102 

19,005 
22,989 
19,831 
81,722 
(10,237) 
2,241 
(26,579) 

6,512   

   (12,757) 
1,376 
421,272 

(293,493) 
2,310 
(10,168) 
(22,499) 
− 
    3,394 
(320,456) 

(104) 
210,043 
(183,538) 
(8,331) 
135,000 
(135,000) 

8,244 
(18,317) 
(58,188) 
(731) 
(50,922) 
49,894 
131,726 

185,122 
(297) 

18,059 
5,997 
(7,746) 
(255,040) 
1,907 
18,490 
76,646 
8,833   

   24,331 
− 
215,364 

(238,260) 
6,325 
− 
− 
6,375 
    (1,683) 
(227,243) 

167,812 
156,751 
(167,106) 
(12,429) 
− 
− 

3,926 
(9,332) 
(120,558) 
− 
19,064 
7,185 
124,541 

157,951 
105 

15,606 
(62,203) 
(29,424) 
(147,453) 
(3,383) 
8,964 
19,355 
8,932   

   12,158 
− 
152,737 

(209,917) 
3,968 
(2,180) 
− 
325 
    1,241 
(206,563) 

112,261 
152,563 
(145,038) 
(12,449) 
− 
− 

23,327 
− 
(33,800) 
(523) 
96,341 
42,515 
82,026 

Cash and cash equivalents, end of year 

$  181,620 

$  131,726 

$  124,541 

Supplemental disclosure of cash flow information: 
  Cash paid during the year for: 

Interest 
Income taxes paid, net 

   Noncash investing and financing activities: 
      Assets acquired under finance leases 
      Common stock repurchased 
      Guaranty agreement 

$     57,373      
$     42,440        

$     42,752      
$     28,674        

$     34,149    
$     31,323       

$     44,904 
$            99 
$       5,025 

$       4,914 
− 
− 

$     15,205 
− 
− 

The accompanying notes are an integral part of these consolidated financial statements. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

1. 

ORGANIZATION AND OPERATIONS: 

Rush  Enterprises,  Inc.  (the  “Company”)  was  incorporated  in  1965  under  the  laws  of  the  State  of  Texas.    The  Company 
operates a network of commercial vehicle dealerships that primarily sell commercial vehicles manufactured by Peterbilt, 
International,  Hino,  Ford,  Isuzu,  FUSO,  IC  Bus  or  Blue  Bird.   Through  its  strategically  located  network  of  Rush  Truck 
Centers, the Company provides one-stop service for the needs of its commercial vehicle customers, including retail sales of 
new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and 
insurance products. 

2. 

SIGNIFICANT ACCOUNTING POLICIES: 

Principles of Consolidation 

The  consolidated  financial  statements  presented  herein  include  the  accounts  of  Rush  Enterprises,  Inc.  together  with  its 
consolidated subsidiaries.  All significant inter-company balances and transactions have been eliminated in consolidation.   

Estimates in Financial Statements 

The  preparation  of  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  requires 
management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of 
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses 
during the reporting period. Actual results may differ from those estimates. 

Cash and Cash Equivalents 

Cash and cash equivalents generally consist of cash and other money market instruments. The Company considers all highly 
liquid investments with an original maturity of ninety days or less to be cash equivalents. 

Allowance for Doubtful Receivables and Repossession Losses 

The  Company  provides  an  allowance  for  doubtful  receivables  and  repossession  losses  after  considering  historical  loss 
experience and other factors that might affect the collection of accounts receivable and the ability of customers to meet their 
obligations on finance contracts sold by the Company. 

Inventories 

Inventories are stated at the lower of cost or net realizable value.  Cost is determined by specific identification of new and 
used commercial vehicle inventory and by the first-in, first-out method for tires, parts and accessories.  As the market value 
of the Company’s inventory typically declines over time, reserves are established based on historical loss experience and 
market trends.  These reserves are charged to cost of sales and reduce the carrying value of the Company’s inventory on 
hand.  An allowance  is provided when  it  is anticipated that  cost  will exceed net  realizable value less a  reasonable profit 
margin. 

Property and Equipment 

Property and equipment are stated at cost and depreciated over their estimated useful lives. Leasehold improvements are 
amortized over the useful life of the improvement, or the term of the lease, whichever is shorter. Provision for depreciation 
of property and equipment is calculated primarily on a straight-line basis. The Company capitalizes interest on borrowings 
during the active construction period of major capital projects. Capitalized interest, when incurred, is added to the cost of 
underlying  assets  and  is  amortized  over  the  estimated  useful  life  of  such  assets.  The  Company  capitalized  interest  of 
approximately $387,800 related to major capital projects during 2019.  The cost, accumulated depreciation and amortization 
and estimated useful lives of certain of the Company’s assets are summarized as follows (in thousands): 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Land 
Buildings and improvements 
Leasehold improvements 
Machinery and shop equipment 
Furniture, fixtures and computers 
Transportation equipment 
Lease and rental vehicles 
Construction in progress 
Accumulated depreciation and amortization 

2019 
$      137,416 
  474,106 
34,350 
82,594 
73,846 
99,127 
  968,121 
  16,874 
  (606,503) 

2018 
$      134,873 
  434,049 
27,165 
73,578 
67,330 
92,385 
  914,708 
  16,310 
  (576,345) 

Total 

$  1,279,931 

$  1,184,053 

  Estimated Life 

(Years) 
– 
10 – 39 
  2 – 39 
  5 – 20 
  3 – 15 
  3 – 15 
  1 –  8 

The Company recorded depreciation expense of $158.7 million and amortization expense of $16.8 million for the year ended 
December 31, 2019, depreciation expense of $149.1 million and amortization expense of $36.0 million for the year ended 
December 31, 2018, depreciation expense of $140.3 million and amortization expense of $17.6 million for the year ended 
December 31, 2017.   

As of December 31, 2019, the Company had $85.8 million in lease and rental vehicles under various finance leases included 
in  property  and  equipment,  net  of  accumulated  amortization  of  $43.0  million.    The  Company  recorded  depreciation and 
amortization expense of $120.1 million related to lease and rental vehicles in lease and rental cost of products sold for the 
year ended December 31, 2019, $114.6 million for the year ended December 31, 2018 and $107.9 million for the year ended 
December 31, 2017. 

Goodwill  

Goodwill is the excess of the purchase price over the fair value of identifiable net assets acquired in business combinations 
accounted for under the purchase method.  The Company tests goodwill for impairment annually during the fourth quarter, 
or  when  indications  of  potential  impairment  exist.  These  indicators  would  include  a  significant  change  in  operating 
performance, or a planned sale or disposition of a significant portion of the business, among other factors. The Company 
tests  for  goodwill  impairment  utilizing  a  fair  value  approach  at  the  reporting  unit  level.    The  Company  has  deemed  its 
reporting unit to be the Truck Segment, as all components of the Truck Segment are similar. 

The impairment test for goodwill involves comparing  the  fair value of a reporting unit to its carrying amount, including 
goodwill. If the carrying amount of the reporting unit exceeds its fair value, a second step is required to measure the goodwill 
impairment loss. The second step includes hypothetically valuing all the tangible and intangible assets of the reporting unit 
as if the reporting unit had been acquired in a business combination and comparing the hypothetical implied fair value of the 
reporting unit’s goodwill to the carrying amount of that goodwill. If the carrying amount of the reporting unit’s goodwill 
exceeds the hypothetical implied fair value of the goodwill, the Company would recognize an impairment loss in an amount 
equal to the excess, not to exceed the carrying amount. The Company determines the fair values calculated in an impairment 
test using the discounted cash flow method, which requires assumptions and estimates regarding future revenue, expenses 
and cash flow  projections.  The  analysis is based  upon available  information regarding  expected  future cash flows of  its 
reporting unit discounted at rates consistent with the cost of capital specific to the reporting unit. 

No impairment write down was required in the fourth quarter of 2019.  However, the Company cannot predict the occurrence 
of certain events that might adversely affect the reported value of goodwill in the future.   

The following table sets forth the change in the carrying amount of goodwill for the Company for the years ended December 
31, 2019 and 2018 (in thousands):  

Balance December 31, 2018 
Acquisitions 
Balance December 31, 2019 

$   291,391   

751 
$   292,142 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Assets  

ERP Platform 

The total capitalized costs of the Company’s SAP enterprise resource planning software platform (“ERP Platform”) of $8.9 
million are recorded on the Consolidated Balance Sheet in Other Assets.  Amortization expense relating to the ERP Platform, 
which is recognized in depreciation and amortization expense in the Consolidated Statements of Income and Comprehensive 
Income, was $1.9 million for the year ended December 31, 2019 and $21.7 million for the year ended December 31, 2018.  
The Company estimates that amortization expense relating to the ERP Platform will be approximately $1.9 million for each 
of the next five years.   

In  the  first  quarter  of  2018,  as  part  of  an  assessment  that  involved  a  technical  feasibility  study  of  the  then  current  ERP 
Platform, the Company determined that a majority of the components of this ERP Platform would require replacement earlier 
than  originally  anticipated;  in  prior  disclosures,  the  Company  had  referred  to  the  ERP  Platform  separately  as  the  SAP 
enterprise  software  and  SAP  dealership  management  system.    In  accordance  with  Accounting  Standards  Codification 
(“ASC”) Topic 350-40, in the first quarter of 2018, the  Company adjusted the useful life of these components that  were 
replaced so that the respective net book values of the components were fully amortized upon replacement in May 2018.  The 
Company amortized the remaining net book value of the components that were replaced on a straight-line basis in February 
2018 through May 2018. The Company recorded amortization expense of $19.9 million in 2018 related to the components 
of the ERP Platform that were replaced.  The ERP Platform asset and related amortization are reflected in the Truck Segment. 

Franchise Rights 

The Company’s only significant identifiable intangible assets, other than goodwill, are rights under franchise agreements 
with manufacturers.  The fair value of the franchise right is determined at the acquisition date by discounting the projected 
cash flows specific to each acquisition. The carrying value of the Company’s manufacturer franchise rights was $7.0 million 
at December 31, 2019 and December 31, 2018, and is included in Other Assets on the accompanying Consolidated Balance 
Sheet. The Company has determined that manufacturer franchise rights have an indefinite life, as there are no economic or 
other factors that limit their useful lives and they are expected to generate cash flows indefinitely due to the historically long 
lives of the manufacturers’ brand names. Furthermore, to the extent that any agreements evidencing manufacturer franchise 
rights have expiration dates, the Company expects that it will be able to renew those agreements in the ordinary course of 
business. Accordingly, the Company does not amortize manufacturer franchise rights.  

Due  to  the  fact  that  manufacturer  franchise  rights  are  specific  to  geographic  region,  the  Company  has  determined  that 
evaluating  and  including  all  locations  acquired  in  the  geographic  region  is  the  appropriate  level  for  purposes  of  testing 
franchise rights for impairment.  Management reviews indefinite-lived manufacturer franchise rights for impairment annually 
during  the  fourth  quarter,  or  more  often  if  events  or  circumstances  indicate  that  an  impairment  may  have  occurred. The 
Company  is  subject  to  financial  statement  risk  to  the  extent  that  manufacturer  franchise  rights  become  impaired  due  to 
decreases in the fair market value of its individual franchises. 

The significant estimates and assumptions used by management in assessing the recoverability of manufacturer franchise 
rights include estimated future cash flows, present value discount rate and other factors. Any changes in these estimates or 
assumptions could result in an impairment charge. The estimates of future cash flows, based on reasonable and supportable 
assumptions and projections, require management’s subjective judgment. Depending on the assumptions and estimates used, 
the  estimated  future  cash  flows  projected  in  the  evaluations  of  manufacturer  franchise  rights  can  vary  within  a  range  of 
outcomes. 

No impairment write down was required in the period presented.  The Company cannot predict the occurrence of certain 
events that might adversely affect the reported value of manufacturer franchise rights in the future. 

Equity Method Investment and Call Option 

On February 25, 2019, the Company acquired a 50% equity interest in RTC Canada, which acquired the operating assets of 
Tallman Group, the largest International Truck dealer in Canada.  The Company was also granted a call option in the purchase 
agreement that provides the Company with the right to acquire the remaining 50% equity interest in RTC Canada until the 
close of business on February 25, 2024.  The value of the Company’s call option was $3.6 million as of December 31, 2019 
and is reported in Other Assets on the Consolidated Balance Sheet.  

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
On April 25, 2019, the Company entered into a Guaranty Agreement (“Guaranty”) with Bank of Montreal (“BMO”), pursuant 
to which the Company agreed to guaranty up to CAD250 million (the “Guaranty Cap”) of certain credit facilities entered 
into by and between Tallman Truck Centre Limited (“TTCL”) and BMO.  The Company owned a 50% equity interest in 
TTCL, which was the sole owner of RTC Canada.  Later in 2019, RTC Canada and TTCL were amalgamated into RTC 
Canada.  Interest, fees and expenses incurred by BMO to enforce its rights with respect to the guaranteed obligations and its 
rights against the Company under the Guaranty are not subject to the Guaranty Cap.  In exchange for the Guaranty, RTC 
Canada is receiving a reduced rate of interest on its credit facilities with BMO.  The Guaranty was valued at $5.1 million as 
of  December  31,  2019  and  is  included  in  the  investment  in  RTC  Canada.    As  of  December  31,  2019,  the  Company’s 
investment in RTC Canada is $25.7 million. The Company’s equity income in RTC Canada is included in Other income on 
the Consolidated Statements of Income. 

Income Taxes 

Management’s  judgment is required to determine  the provisions  for income taxes and to determine  whether deferred tax 
assets  will be realized in full  or in part.  Deferred income  tax assets and liabilities are  measured using enacted tax rates 
expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  
When it is more likely than not that all or some portion of specific deferred income tax assets will not be realized, a valuation 
allowance  must  be  established  for  the  amount  of  deferred  income  tax  assets  that  are  determined  not  to  be  realizable.  
Accordingly,  the  facts  and  financial  circumstances  impacting  deferred  income  tax  assets  are  reviewed  quarterly  and 
management’s judgment is applied to determine the amount of valuation allowance required, if any, in any given period.  

In determining its provision for income taxes, the Company uses an annual effective income tax rate based on annual income, 
permanent  differences  between  book  and  tax  income,  and  statutory  income  tax  rates.  The  effective  income  tax  rate  also 
reflects its assessment of the ultimate outcome of tax audits. The Company adjusts its annual effective income tax rate as 
additional information on outcomes or events becomes available. Discrete events such as audit settlements or changes in tax 
laws are recognized in the period in which they occur.  

The Company’s income tax returns are periodically audited by tax authorities.  These audits include questions regarding the 
Company’s tax filing positions, including the timing and amount of deductions.  In evaluating the exposures associated with 
its various tax filing positions, the Company adjusts its liability for unrecognized tax benefits and income tax provision in 
the period in which an uncertain tax position is effectively settled, the statute of limitations expires for the relevant taxing 
authority to examine the tax position or when more information becomes available. 

The  Company’s  liability  for  unrecognized  tax  benefits  contains  uncertainties  because  management  is  required  to  make 
assumptions and to apply judgment to estimate the exposures associated with its various filing positions.  The Company’s 
effective income tax rate is also affected by changes in tax law, the level of earnings and the results of tax audits.  Although 
the Company believes that the judgments and estimates are reasonable, actual results could differ, and the Company may be 
exposed  to  losses  or  gains  that  could  be  material.    An  unfavorable  tax  settlement  would  generally  require  use  of  the 
Company’s  cash  and  result  in  an  increase  in  its  effective  income  tax  rate  in  the  period  of  resolution.    A  favorable  tax 
settlement would be recognized as a reduction in the Company’s effective income tax rate in the period of resolution.  The 
Company’s  income  tax  expense  includes  the  impact  of  reserve  provisions  and  changes  to  reserves  that  it  considers 
appropriate, as well as related interest.   

Revenue Recognition Policies 

Effective January 1, 2018, the Company adopted ASU 2014-09, “Revenue from Contracts with Customers (“Topic 606”),” 
using the modified retrospective transition method.  This standard applies to all contracts with customers, except for contracts 
that  are  within  the  scope  of  other  standards,  such  as  leases,  insurance,  collaboration  arrangements  and  financial 
instruments.  Under Topic 606, the Company recognizes revenue when its customer obtains control of promised goods or 
services, in an amount that reflects the consideration which the Company expects to receive in exchange for those goods or 
services.  To determine revenue recognition for arrangements that the Company determines are within the scope of Topic 
606, the Company performs the following five steps: (i) identify the contract with a customer; (ii) identify the performance 
obligations  in  the  contract;  (iii)  determine  the  transaction  price;  (iv)  allocate  the  transaction  price  to  the  performance 
obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation.  The 
Company only applies the five-step model to contracts when it is probable that it will collect the consideration it is entitled 
to in exchange for the goods or services it transfers to the customer.  At contract inception, once the contract is determined 
to  be  within  the  scope  of  Topic  606,  the  Company  assesses  the  goods  or  services  promised  within  each  contract  and 
determines those that are performance obligations.  The Company then assesses whether each promised good or service is 

51 

 
 
 
 
 
 
 
 
 
distinct and recognize as revenue the amount of the transaction price that is allocated to the respective performance obligation 
when (or as) the performance obligation is satisfied.  For a complete discussion of accounting for revenue, see Note 19 – 
Revenue of the Notes to Consolidated Financial Statements. 

Cost of Sales 

For the Company’s new and used commercial vehicle operations, cost of sales consists primarily of the Company’s actual 
purchase  price,  plus  make-ready  expenses,  less  any  applicable  manufacturers’  incentives.    For  the  Company’s  parts 
operations,  cost  of  sales  consists  primarily  of  the  Company’s  actual  purchase  price,  less  any  applicable  manufacturers’ 
incentives.  For the Company’s service and collision center operations, technician labor cost is the primary component of 
cost  of  sales.  For  the  Company’s  rental  and  leasing  operations,  cost  of  sales  consists  primarily  of  depreciation  and 
amortization, rent, maintenance costs, license costs and interest expense on the lease and rental fleet owned and leased by 
the Company.  There are no costs of sales associated with the Company’s finance and insurance revenue or other revenue. 

Leases 

The  Company  leases  commercial  vehicles  and  real  estate  under  finance  and  operating  leases.  The  Company  determines 
whether an arrangement is a lease at its inception.  For leases with terms greater than twelve months, the Company records 
a lease asset and liability at the present value of lease payments over the term. Many of the Company’s leases include renewal 
options and termination options that are factored into its determination of lease payments when appropriate.   

When available, the Company uses the rate implicit in the lease to discount lease payments to present value; however, most 
of  its  leases  do  not  provide  a  readily  determinable  implicit  rate.  Therefore,  the  Company  must  estimate  its  incremental 
borrowing rate to discount the lease payments based on information available at lease commencement.  

The Company leases commercial vehicles that the Company owns to customers.   Lease and rental revenue is recognized 
over the period of the related lease or rental agreement.  Variable rental revenue is recognized when it is earned.   

Taxes Assessed by a Governmental Authority  

The Company accounts for sales taxes assessed by a governmental authority that are directly imposed on a revenue-producing 
transaction on a net (excluded from revenues) basis.  

Selling, General and Administrative Expenses 

Selling, general and administrative expenses consist primarily of incentive based compensation for sales, finance and general 
management personnel, salaries for administrative personnel and expenses for rent, marketing, insurance, utilities, research 
and development and other general operating purposes. 

Stock Based Compensation 

The  Company  applies  the  provisions  of  ASC  topic  718-10,  “Compensation  –  Stock  Compensation,”  which  requires  the 
measurement and recognition of compensation expense for all share-based payment awards made to employees and directors, 
including grants of  employee stock options, restricted stock units,  restricted stock awards and employee  stock purchases 
under the Employee Stock Purchase Plan, based on estimated fair values.  

The Company uses the Black-Scholes option-pricing model to estimate the fair value of share-based payment awards on the 
date of grant.  The value of the portion of the award that is ultimately expected to vest is recognized as expense over the 
requisite service periods.  

Compensation expense for all share-based payment awards is recognized using the straight-line single-option method.  Stock-
based  compensation  expense  is  recognized  based  on  awards  expected  to  vest.    Accordingly,  stock  based  compensation 
expense has been reduced for estimated forfeitures.  Forfeitures are estimated at the time of grant and revised, if necessary, 
in subsequent periods if actual forfeitures differ from those estimates.   

The Company’s determination of  fair  value of  share-based payment awards on the  date  of grant  using an option-pricing 
model is affected by the Company’s stock price as well as assumptions regarding a number of highly complex and subjective 
variables.  These variables include the Company’s expected stock price volatility over the term of the awards and actual and 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
projected stock option exercise behaviors.  Option-pricing models were developed for use in estimating the value of traded 
options that have no vesting or hedging restrictions and are fully transferable.  Because the Company’s stock options have 
characteristics that are significantly different from traded options and because changes in the subjective assumptions can 
materially affect the estimated value, in management’s opinion, the existing valuation models may not provide an accurate 
measure of the fair value that value may not be indicative of the fair value observed in a market transaction between a willing 
buyer and a willing seller. 

The following table reflects the weighted-average fair value of stock options granted during each period using the Black-
Scholes option valuation model with the following weighted-average assumptions used: 

Expected stock volatility 
Weighted-average stock volatility 
Expected dividend yield 
Risk-free interest rate 
Expected life (years) 
Weighted-average fair value of 

stock options granted 

2019 
31.29% 
31.29% 
  1.13% 
  2.45% 

2018 
31.68% 
31.68% 
  0.00% 
  2.69% 

2017 
33.54% 
33.54% 
  0.00% 
  2.17% 

         6.0 

         6.0 

         6.0 

$ 12.56 

$ 15.46 

$ 12.33 

The Company computes its historical stock price volatility in accordance with ASC Topic 718-10.   The risk-free interest 
rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of 
grant.  The dividend yield assumption is based on the Company’s history and expectation of dividend payouts.  The expected 
life of stock options represents the weighted-average period the stock options are expected to remain outstanding. 

Advertising Costs 

Advertising costs are expensed as incurred.  Advertising and marketing expense was $11.5 million for 2019, $10.4 million 
for 2018 and $9.5 million for 2017.  Advertising and marketing expense is included in selling, general and administrative 
expense.  

Accounting for Internal Use Software 

The Company’s accounting policy with respect to accounting for computer software developed or obtained for internal use 
is consistent with ASC topic 350-40, which provides guidance on accounting for the costs of computer software developed 
or obtained for internal use and identifies characteristics of internal-use software.  The Company has capitalized software 
costs, including capitalized interest, of approximately $8.9 million at December 31, 2019, net of accumulated amortization 
of $10.2 million, and had $10.8 million, net of accumulated amortization of $8.3 million at December 31, 2018.   

Insurance 

The Company is partially self-insured for a portion of the claims related to its property and casualty insurance programs.  
Accordingly,  the  Company  is  required  to  estimate  expected  losses  to  be  incurred.    The  Company  engages  a  third-party 
administrator to assess any open claims and the Company adjusts its accrual accordingly on an annual basis.  The Company 
is also partially self-insured for a portion of the claims related to its worker’s compensation and medical insurance programs.  
The Company uses actuarial information provided from third-party administrators to calculate an accrual for claims incurred, 
but not reported, and for the remaining portion of claims that have been reported.   

Fair Value Measurements 

The Company has various financial instruments that it must measure at fair value on a recurring basis.  See Note 9 – Financial 
Instruments and Fair Value of the Notes to Consolidated Financial Statements, for further information. The Company also 
applies the provisions of fair value measurement to various nonrecurring measurements for its financial and nonfinancial 
assets and liabilities. 

Applicable accounting standards define fair value as the price that would be received to sell an asset or paid to transfer a 
liability  in  an  orderly  transaction  between  market  participants  at  the  measurement  date  (an  exit  price).  The  Company 
measures its assets and liabilities using inputs from the following three levels of the fair value hierarchy: 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Level 1 inputs are unadjusted quoted prices in active markets for identical assets or liabilities that the Company has the ability 
to access at the measurement date. 

Level 2 inputs include quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar 
assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability 
(i.e., interest rates, yield curves, etc.), and inputs that are derived principally from or corroborated by observable market data 
by correlation or other means (market corroborated inputs). 

Level 3 includes unobservable inputs that reflect the Company’s assumptions about what factors market participants would 
use in pricing the asset or liability. The Company develops these inputs based on the best information available, including 
its own data. 

Acquisitions 

The Company uses the acquisition method of accounting for the recognition of assets acquired and liabilities assumed through 
acquisitions at their estimated fair values as of the date of acquisition. Any excess consideration transferred over the estimated 
fair values of the identifiable net assets acquired is recorded as goodwill. While the Company uses its best estimates and 
assumptions to measure the fair value of the identifiable assets acquired and liabilities assumed at the acquisition date, the 
estimates are inherently uncertain and subject to refinement. As a result, during the  measurement period, which is not to 
exceed one  year  from the  date of acquisition, any changes in  the estimated  fair  values  of the  net assets recorded for the 
acquisitions will result in an adjustment to goodwill. Upon the conclusion of the measurement period or final determination 
of the values of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the 
Consolidated Statements of Income. 

 New Accounting Pronouncements 

In June 2016, the FASB issued ASU No. 2016-13, "Financial Instruments - Credit Losses (Topic 326)," which modifies the 
measurement of expected credit losses of certain financial instruments. Credit losses on trade and other receivables, held-to-
maturity debt securities, and other instruments will reflect the Company's current estimate of the expected credit losses and 
will generally result in the earlier recognition of allowance for losses. The new guidance is effective for fiscal years beginning 
after December 15, 2019, including interim periods within those fiscal years. The Company will adopt the standard effective 
January 1, 2020.  The Company is currently evaluating the impact of and approach to adopting this new accounting guidance 
and does not expect the adoption of this standard to have a material impact on its consolidated financial statements. 

3. 

SUPPLIER CONCENTRATION: 

Major Suppliers and Dealership Agreements 

The  Company  has  entered  into  dealership  agreements  with  various  manufacturers  of  commercial  vehicles  and  buses 
(“Manufacturers”). These agreements are nonexclusive agreements that allow the Company to stock, sell at retail and service 
commercial  vehicles  and  sell  parts from the  Manufacturers in the  Company’s defined  market. The  agreements allow the 
Company to use the Manufacturers’ names, trade symbols and intellectual property and expire as follows: 

Manufacturer 
Peterbilt 
International 
Isuzu 
Hino 
Ford 
FUSO 
Blue Bird 
IC Bus 

Expiration Dates 

  November 2021 through September 2022 

May 2020 through January 2024 
Indefinite 
Indefinite 
Indefinite 
February 2020 through August 2023 
August 2024 
May 2020 through December 2022 

These agreements, as well as agreements with various other Manufacturers, impose a number of restrictions and obligations 
on the Company, including restrictions on a change in control of the Company and the maintenance of certain required levels 
of  working  capital.  Violation  of  these  restrictions  could  result  in  the  loss  of  the  Company’s  right  to  purchase  the 
Manufacturers’ products and use the Manufacturers’ trademarks.  

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company purchases its new Peterbilt vehicles from Peterbilt and most of the parts sold at its Peterbilt dealerships from 
PACCAR, Inc, the parent company of Peterbilt, at prevailing prices charged to all franchised dealers.  Sales of new Peterbilt 
trucks accounted for approximately 61.6% of the Company’s new vehicle sales revenue for the year ended December 31, 
2019,  62.5%  of  the  Company’s  new  vehicle  sales  revenue  for  the  year  ended  December 31,  2018,  and  65.2%  of  the 
Company’s new vehicle sales revenue for the year ended December 31, 2017. 

Primary Lenders 

The  Company  purchases  its  new  and  used  commercial  vehicle  inventories  with  the  assistance  of  floor  plan  financing 
programs as described in Note 7 to these Notes to Consolidated Financial Statements.  The Company’s floor plan financing 
agreements provide that the occurrence of certain events will be considered events of default.  In the event that the Company’s 
floor plan financing becomes insufficient, or its relationship with any of its current primary lenders terminates, the Company 
would need to obtain similar financing from other sources. Management believes it can obtain additional floor plan financing 
or alternative financing if necessary.  

The Company also acquires lease and rental vehicles with the assistance of financing agreements with PACCAR Leasing 
Company, Bank of America and Wells Fargo.  The financing agreements are secured by a lien on the acquired vehicle.  The 
terms of the financing agreements are similar to the corresponding lease agreements with the Company’s customers.   

Concentrations of Credit Risks 

Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of 
cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with what it considers 
to  be  quality  financial  institutions  based  on  periodic  assessments  of  such  institutions.    The  Company’s  cash  and  cash 
equivalents may be uninsured or in deposit accounts that exceed the Federal Deposit Insurance Corporation insurance limit.  

The  Company  controls  credit  risk  through  credit  approvals  and  by  selling  a  majority  of  its  trade  receivables,  other  than 
vehicle accounts receivable, without recourse.  Concentrations of credit risk with respect to trade receivables are reduced 
because a large number of geographically diverse customers make up the Company’s customer base; however, substantially 
all of the Company’s business is concentrated in the United States commercial vehicle markets and related aftermarkets.  

The Company generally sells finance contracts it enters into with customers to finance the purchase of commercial vehicles 
to  third  parties.    These  finance  contracts  are  sold  by  the  Company  both  with  and  without  recourse.    A  majority  of  the 
Company’s finance contracts are sold without recourse. The Company provides an allowance for doubtful receivables and a 
reserve for repossession losses related to finance contracts sold with recourse.  Historically, the Company’s allowances and 
reserves have covered losses inherent in these receivables. 

4. 

ACCOUNTS RECEIVABLE: 

The Company’s accounts receivable, net, consisted of the following (in thousands): 

Trade accounts receivable from sale of vehicles 
Trade receivables other than vehicles 
Warranty claims 
Other accounts receivable 
Less allowance for bad debt and warranty claims 

Total 

December 31, 

2019 

2018 

$  82,991 
68,376 
  16,819 
  16,942 
(1,424) 

  $  100,013 
60,716 
  10,427 
  20,910 
(1,416) 

$  183,704 

  $  190,650 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5. 

INVENTORIES: 

The Company’s inventories, net, consisted of the following (in thousands): 

New commercial vehicles 
Used commercial vehicles 
Parts and accessories 
Other 
Less allowance 

Total 

6.  

VALUATION ACCOUNTS: 

Valuation and allowance accounts include the following (in thousands): 

December 31, 

2019 

2018 

$       967,785 
84,610 
  273,185 
17,763 
(17,263) 

$       976,464 
96,126 
  259,396 
19,573 
(11,636) 

$   1,326,080 

$   1,339,923 

2019 
Reserve for accounts receivable 
Reserve for warranty receivables 
Reserve for parts inventory  
Reserve for commercial vehicle inventory 

2018 
Reserve for accounts receivable 
Reserve for warranty receivables 
Reserve for parts inventory  
Reserve for commercial vehicle inventory 

2017 
Reserve for accounts receivable 
Reserve for warranty receivables 
Reserve for parts inventory  
Reserve for commercial vehicle inventory 

Balance 
Beginning 
 of Year 

Net 
Charged to 
Costs and 
Expenses 

Net Write-
Offs 

Balance  
End 
 of Year 

$        987 
429 
7,050 
4,587 

$      2,065 
1,661 
4,460 
12,489 

$      (2,038) 
(1,680) 
(3,849) 
(7,474) 

$        1,014 
410 
7,661 
9,602 

$        616 
210 
6,230 
5,953 

$        2,183 
2,031 
2,744 
3,550 

$      (1,812) 
(1,812) 
(1,924) 
(4,916) 

$         987 
429 
7,050 
4,587 

$         549 
114 
4,885 
5,102 

$           625 
713 
1,414 
5,997 

$      (558) 
(617) 
(69) 
(5,146) 

$         616 
210 
6,230 
5,953 

Allowance for Doubtful Receivables 

The Company sells a majority of its customer accounts receivable on a non-recourse basis to a third-party that is responsible 
for qualifying the customer for credit at the point of sale.  If the third-party approves the customer for credit, then the third-
party assumes all credit risk related to the transaction.  For accounts receivable that the Company does not sell or that are 
sold  with  recourse  to  the  Company,  an  allowance  for  doubtful  receivables  is  provided  after  considering  historical  loss 
experience and other factors that might affect the collection of such accounts receivable. 

The Company provides an allowance for uncollectible warranty receivables. The Company evaluates the collectability of its 
warranty  claims  receivable  based  on  a  combination  of  factors,  including  aging  and  correspondence  with  the  applicable 
manufacturer.  Management  reviews  the  warranty  claims  receivable  aging  and  adjusts  the  allowance  based  on  historical 
experience. The Company records charge-offs related to warranty receivables after it is determined that a receivable will not 
be fully collected.   

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Inventory 

The Company provides a reserve for obsolete and slow moving parts. The reserve is reviewed and, if necessary, adjustments 
are made on a quarterly basis. The Company relies on historical information to support its reserve. Once the inventory is 
written down, the Company does not reverse any reserve balance until the inventory is sold.  

The valuation for new and used commercial vehicle inventory is based on specific identification. A detail of new and used 
commercial  vehicle inventory is reviewed and, if  necessary, adjustments to the  value  of  specific  vehicles are  made  on a 
quarterly basis.  

7. 

FLOOR PLAN NOTES PAYABLE AND LINES OF CREDIT: 

Floor Plan Notes Payable  

Floor  plan  notes  are  financing  agreements  to  facilitate  the  Company’s  purchase  of  new  and  used  commercial  vehicle 
inventory.  These notes are collateralized by the inventory purchased and accounts receivable arising from the sale thereof. 
The Company’s Floor Plan Credit Agreement provides for a loan commitment of up to $1.0 billion and has the interest rate 
benchmarked to LIBOR, as defined in the agreement.  The interest rate under the Company’s Floor Plan Credit Agreement 
is the one month LIBOR rate plus 1.25%.  The interest rate applicable to the Company’s Floor Plan Credit Agreement was 
approximately 2.95% at December 31, 2019.  The Company utilizes its excess cash on hand to pay down its outstanding 
borrowings  under  its  Floor  Plan  Credit  Agreement,  and  the  resulting  interest  earned  is  recognized  as  an  offset  to  the 
Company’s  gross  interest  expense  under  the  Floor  Plan  Credit  Agreement.    The  Company  is  required  to  pay  a  monthly 
working capital fee equal to 0.16% per annum multiplied by the amount of voluntary prepayments of new and used inventory 
loans.   

The Company finances substantially all of the purchase price of its new commercial vehicle inventory and the loan value of 
its  used  commercial  vehicle  inventory  under  its  Floor  Plan  Credit  Agreement,  under  which  BMO  Harris  pays  the 
manufacturer directly with respect to new commercial vehicles.  Amounts borrowed under the Company’s Floor Plan Credit 
Agreement are due when the related commercial vehicle inventory (collateral) is sold and the sales proceeds are collected by 
the Company.  The Company’s Floor Plan Credit Agreement expires June 30, 2022, although BMO Harris has the right to 
terminate the Floor Plan Credit Agreement at any time upon 360 days written notice and the Company may terminate at any 
time,  subject  to  specified  limited  exceptions.  On  December  31,  2019,  the  Company  had  approximately  $846.8  million 
outstanding under its Floor Plan Credit Agreement. 

In June 2012, the Company entered into a wholesale financing agreement with Ford Motor Credit Company that provides 
for the financing of, and is collateralized by, the Company’s new Ford vehicle inventory.  This wholesale financing agreement 
bears interest at a rate of Prime plus 150 basis points minus certain incentives and rebates.  As of December 31, 2019, the 
interest rate on the wholesale financing agreement was 6.25% before considering the applicable incentives that the Company 
is qualified to receive. On December 31, 2019, the Company had an outstanding balance of approximately $115.0 million 
under the Ford Motor Credit Company wholesale financing agreement. 

The Company’s weighted average interest rate for floor plan notes payable was 2.6% for the year ended December 31, 2019, 
and 1.9% for the year ended December 31, 2018, which is net of interest related to prepayments of new and used inventory 
loans.   

Assets pledged as collateral were as follows (in thousands): 

Inventories, new and used vehicles at cost based on specific identification,  
   net of allowance 
Vehicle sale related accounts receivable 

Total 

December 31, 

2019 

2018 

$    1,042,794 
74,907 

$    1,068,003 
100,013 

$    1,117,701 

$    1,168,016 

Floor plan notes payable related to vehicles 

 $      996,336 

 $    1,023,019 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Lines of Credit 

The Company has a secured line of credit that provides for a maximum borrowing of $17.5 million.  There were no advances 
outstanding under this secured line of credit at December 31, 2019; however, $12.3 million was pledged to secure various 
letters of credit related to self-insurance products, leaving $5.2 million available for future borrowings as of December 31, 
2019.   

The Company’s Working Capital Facility with BMO Harris includes up to $100.0 million of revolving credit loans available 
to it for working capital, capital expenditures and other general corporate purposes.  The amount of the borrowings under the 
Working  Capital  Facility  are  subject  to  borrowing  base  limitations  based  on  the  value  of  the  Company’s  eligible  parts 
inventory and company vehicles.  The Working Capital Facility includes a $20 million letter of credit sublimit.  Borrowings 
under the Working Capital Facility bear interest at rates based on LIBOR or the Base Rate (as such terms are defined in the 
Working Capital Facility), plus an applicable margin determined based on outstanding borrowing under the Working Capital 
Facility.  In addition, the Company is required to pay a commitment fee on the amount unused under the Working Capital 
Facility. The Working Capital Facility expires on the earlier of (i) March 21, 2020 and (ii) the date on which all commitments 
under  the  Working  Capital  Facility  shall  have  terminated,  whether  as  a  result  of  the  occurrence  of  the  Commitment 
Termination Date (as defined in the Working Capital Facility) or otherwise.  There were no advances outstanding under the 
Working Capital Facility as of December 31, 2019. 

8.  

LONG-TERM DEBT: 

Long-term debt was comprised of the following (in thousands): 

Variable interest rate term notes 
Fixed interest rate term notes 

Total debt 

Less: current maturities 

December 31, 

2019 

2018 

$    58,416 
569,262 

$    80,355 
520,818 

627,678  

601,173  

 (189,265) 

 (161,955) 

Total long-term debt, net of current maturities 

$ 438,413  

$ 439,218  

As of December 31, 2019, long-term debt maturities were as follows (in thousands): 

  2020 
  2021 
  2022 
  2023 
  2024 
  Thereafter 

  Total 

  189,265 
127,557 
  115,337 
  96,053 
  66,424 
33,042 

$   627,678  

The interest rates on the Company’s variable interest rate notes are based on various LIBOR benchmark rates.  The interest 
rates on  the notes ranged from approximately 3.3% to 3.7%  on December 31, 2019.  Payments on  the  notes range  from 
approximately $5,330 to $125,833 per month, plus interest.  Maturities of these notes range from June 2020 to June 2025. 

The Company’s fixed interest rate notes had interest rates that ranged from approximately 3.0% to 7.6% on December 31, 
2019.  Payments on the notes range from $255 to $72,315 per month.  Maturities of these notes range from January 2020 to 
May 2029. 

The proceeds from the issuance of the notes were used primarily to acquire land, buildings and improvements and vehicles 
for the Company’s lease and rental fleet.  The notes are secured by the assets acquired with the proceeds of such notes. 

The Company’s long-term real estate debt agreements, floor plan financing arrangements and the Working Capital Facility 
require  the  Company  to  satisfy  various  financial  ratios  such  as  the  debt  to  worth  ratio,  leverage  ratio,  the  fixed  charge 
coverage ratio and certain requirements for tangible net worth and GAAP net worth.  As of December 31, 2019, the Company 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
                               
 
 
was in compliance with all debt covenants.  The Company does not anticipate any breach of the covenants in the foreseeable 
future.   

9. 

FINANCIAL INSTRUMENTS AND FAIR VALUE: 

The Company measures certain financial assets and liabilities at fair value on a recurring basis.  Financial instruments consist 
primarily of cash, accounts receivable, accounts payable and floor plan notes payable.  The carrying values of the Company’s 
financial instruments approximate fair value due either to their short-term nature or existence of variable interest rates, which 
approximate  market  rates.  Certain  methods  and  assumptions  were  used  by  the  Company  in  estimating  the  fair  value  of 
financial  instruments  at  December  31,  2019,  and  2018.    The  carrying  value  of  current  assets  and  current  liabilities 
approximates the fair value due to the short maturity of these items. 

The fair value of the Company’s long-term debt is based on secondary market indicators.  Because the Company’s debt is 
not  quoted,  estimates  are  based  on  each  obligation’s  characteristics,  including  remaining  maturities,  interest  rate,  credit 
rating, collateral and liquidity.  Accordingly, the Company concluded that the valuation measurement inputs of its long-term 
debt represent, at its lowest level, current market interest rates available to the Company for similar debt and the Company’s 
current credit standing.  The Company has categorized such debt within Level 2 of the hierarchy framework.  The carrying 
amount approximates fair value. 

10. 

LEASES: 

In  February  2016,  the  FASB  issued  ASU  No.  2016-02,  “Leases  (“Topic  842”),”  which  was  intended  to  increase  the 
transparency and comparability among organizations by recognizing lease assets and lease liabilities on the balance sheet 
and disclosing key information about leasing arrangements.  The standard requires lessees to record assets and liabilities on 
the balance sheet for all leases with terms longer than twelve months.  Leases are classified as either finance or operating, 
with classification affecting the pattern of expense recognition in the income statement.  

A lease is classified as a finance lease if any of the following conditions exist on the date of lease commencement: 

• 

• 

• 
• 

• 

• 

The lease transfers ownership of the underlying asset to the lessee by the end of the lease 
term. 
The lease provides the lessee an option to purchase the underlying asset, and that option is 
reasonably certain to be exercised. 
The lease term is for the major part of the remaining economic life of the underlying asset. 
The present value of the lease payments equals or exceeds substantially all of the fair value 
of the underlying asset. 
The underlying asset is of such a specialized nature that only the lessee can use it without 
major modifications.   
The lessor expects to have no alternative use for the leased asset at the end of the lease. 

The Company adopted Topic 842 on January 1, 2019.  The Company applied a modified retrospective transition approach 
for all leases existing at, or entered into after, January 1, 2019. The Consolidated Financial Statements for the year ended 
December 31, 2019 are presented under the new standard, while the comparative years ended December 31, 2018 and 2017 
are not adjusted and continue to be reported in accordance with the Company’s historical accounting policy.  The Company 
applied  the  practical  expedients  permitted  within  Topic  842,  which  among  other  things,  allows  it  to  retain  its  existing 
assessment of whether an arrangement is, or contains, a lease and whether such lease is classified as an operating or finance 
lease. The Company made an accounting policy election that keeps leases with an initial term of twelve months or less off 
of  the  balance  sheet  and  results  in  recognizing  those  lease  payments  in  the  Consolidated  Statements  of  Income  and 
Comprehensive Income on a straight-line basis over the lease term.   

The  Company  leases  commercial  vehicles  and  real  estate  under  finance  and  operating  leases.  The  Company  determines 
whether an arrangement is a lease at its inception.  For leases with terms greater than twelve months, the Company records 
the related asset and obligation at the present value of lease payments over the term. Many of the Company’s leases include 
renewal options and/or termination options that are factored into its determination of lease payments when appropriate.  The 
Company has elected not to account for lease and nonlease components as a single combined lease component as lessee. 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
When available, the Company uses the rate implicit in the lease to discount lease payments to present value; however, most 
of  its  leases  do  not  provide  a  readily  determinable  implicit  rate.  Therefore,  the  Company  must  estimate  its  incremental 
borrowing rate to discount the lease payments based on information available at lease commencement.  

Lease of Vehicles as Lessee 

The Company leases commercial vehicles as the lessee under finance leases and operating leases.  The lease terms vary from 
one month to ten years. Commercial vehicle finance leases continue to be reported on the Consolidated Balance Sheet, while 
operating leases were added to the Consolidated Balance Sheet in 2019 with the adoption of Topic 842.  These vehicles are 
then subleased or rented by the Company to customers under various agreements.  The Company received sublease income 
under non-cancelable subleases of $24.0 million for the year ended December 31, 2019. 

The Company usually guarantees the residual value of vehicles under operating lease and finance lease arrangements.  At 
December  31,  2019,  the  Company  guaranteed  commercial  vehicle  residual  values  of  approximately  $49.2  million  under 
operating lease and finance lease arrangements. 

Lease of Facilities as Lessee 

The Company’s facility leases are classified as operating leases and primarily reflect its use of dealership facilities and office 
space.  The lease terms vary from one year to 88 years, some of which include options to extend the lease term, and some of 
which include options to terminate the lease within one year. The Company considers these options in determining the lease 
term used to establish its right-of-use assets and lease liabilities. 

Components of lease cost are as follows (in thousands): 

Component 

Classification 

  Twelve Months 

 Ended 
December 31, 
2019 

Operating lease cost 
Finance lease cost – amortization of right-of-use 
assets 
Finance lease cost – interest on lease liabilities 

Short-term lease cost 

  SG&A expense 
  Lease and rental cost of products sold 
  Lease and rental cost of products sold 
  SG&A expense 

  $ 

13,633 

14,312 

3,372 

594 

Supplemental  cash  flow  information  and  non-cash  activity  related  to  operating  and  finance  leases  are  as  follows  (in 

thousands): 

Twelve Months 
 Ended 
December 31, 
 2019 

Operating cash flow information: 

Cash paid for amounts included in the measurement of lease liabilities 

Financing cash flow information: 

Cash paid for amounts included in the measurement of lease liabilities 

  $ 

  $ 

Non-cash activity: 
Operating lease right-of-use assets obtained in exchange for lease obligations    $ 

17,005 

8,331 

57,197 

Weighted-average remaining lease term and discount rate for operating and finance leases as of December 31, 2019 are as 
follows: 

Weighted-average remaining lease term 

Weighted-average discount rate 

70 months 

4.6% 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Maturities of lease liabilities by fiscal year for finance leases and operating leases as of December 31, 2019 are 
as follows (in thousands): 

2020 

2021 

2022 

2023 

2024 

2025 and beyond 

Total lease payments 

Less: Imputed interest 

Present value of lease liabilities 

Finance 
Leases 

Operating 
Leases 

$

26,670  $

20,865   

17,064   

12,341   

13,663   

13,678   

$

$

104,281  $

(11,911) 

92,370  $

11,471 

10,960 

9,855 

8,363 

8,218 

25,643 

74,510 

(16,841) 

57,669 

Lease of Vehicles as Lessor  

The Company leases commercial vehicles that the Company owns to customers primarily over periods of one to ten years.  
The Company applied the practical expedient permitted within Topic 842 that allows it not to separate lease and nonlease 
components. Nonlease components typically consist of maintenance and licensing for the commercial vehicle.  The variable 
nonlease  components  are  generally  based  on  mileage.    Some  leases  contain  an  option  for  the  lessee  to  purchase  the 
commercial vehicle. 

The Company’s policy is to depreciate its lease and rental fleet using a straight-line method over each customer’s contractual 
lease term.  The lease unit is depreciated to a residual value that approximates fair value at the expiration of the lease term.  
This policy results in the Company realizing reasonable gross margins while the unit is in service and a corresponding gain 
or loss on sale when the unit is sold at the end of the lease term. 

Sales-type leases are recognized by the Company as lease receivables. The lessee obtains control of the underlying asset and 
the Company recognizes sales revenue upon lease commencement.  The receivable for sales-type leases at December 31, 
2019 in the amount of $5.6 million is reflected in Other Assets on the Consolidated Balance Sheet.   

Minimum rental payments to be received for non-cancelable leases and subleases in effect as of December 31, 2019, are as 
follows (in thousands): 

2020 

2021 

2022 

2023 

2024 

Thereafter 

Total 

$

     129,595 

102,574 

78,244 

56,089 

34,524 

19,555 

$

420,581 

Rental income during the year ended December 31, 2019, and 2018, consisted of the following (in thousands):  

 2019 

2018 

215,288  $ 

206,528 

32,261 

31,710 

247,549  $ 

238,238 

Minimum rental 
payments 
Nonlease payments 

 Total  

$ 

$ 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of December 31, 2018, minimum lease payments under non-cancelable finance leases and operating leases by period 
were expected to be as follows (in thousands): 

2019 

2020 

2021 

2022 

2023 

Thereafter 

Total lease payments 
Less: Imputed interest 

Present value of lease liabilities 

Finance 
Leases 

Operating 
Leases 

$ 

22,033  $ 

19,113   

14,894   

11,062   

5,095   

2,963   

75,160  $ 
(6,046)   

69,114   

$ 

$ 

12,295 

10,466 

8,190 

7,078 

5,196 

22,463 

65,688 

11. 

SHARE BASED COMPENSATION AND EMPLOYEE BENEFIT PLANS:  

Employee Stock Purchase Plan 

The Company’s 2004 Employee Stock Purchase Plan, as amended and restated (the “Employee Stock Purchase Plan”) allows 
eligible employees to contribute up to $10,625 of their base earnings every six months toward the semi-annual purchase of 
the Company’s Class A Common Stock. The employee’s purchase price is 85% of the lesser of the closing price of the Class 
A Common Stock on the first business day or the last business day of the semi-annual offering period, as reported by The 
NASDAQ Global Select Market.  Employees may purchase shares having a fair market value of up to $25,000 (measured as 
of the first day of each semi-annual offering period) for each calendar year.  Under the Employee Stock Purchase Plan, there 
are approximately 213,600 shares remaining of the 1,400,000 shares of the Company’s Class A Common Stock that were 
reserved for issuance.  The Company issued 117,283 shares under the Employee Stock Purchase Plan during the year ended 
December  31,  2019  and  84,192  shares  during  the  year  ended  December  31,  2018.    Of  the  7,244  employees  eligible  to 
participate, approximately 1,637 elected to participate in the plan as of December 31, 2019. 

Non-Employee Director Stock Option Plan 

The Rush Enterprises, Inc. 2006 Non-Employee Director Stock Option Plan, as amended and restated (the “Director Plan”), 
reserved 500,000 shares of Class A Common Stock for issuance upon exercise of any awards granted under the plan.  The 
Director  Plan  is  designed  to  attract  and  retain  highly  qualified  non-employee  directors.    Currently,  each  non-employee 
director receives a grant of the Company’s Class A Common Stock, or up to 40% cash, equivalent to a compensation value 
of $125,000.  In 2019, three non-employee directors received a grant of 3,171 shares of the Company’s Class A Common 
Stock, two non-employee directors received a grant of 1,903 shares of the Company’s Class A Common Stock and $50,000 
cash, for total compensation equivalent to $125,000 each.  In 2019, one director who was appointed to the Company’s Board 
of Directors in October of 2019 received 1,056 shares of the Company’s Class A Common Stock and $18,750 cash, for total 
compensation equivalent to $62,500.  In 2018, two non-employee directors received a grant of 2,926 shares of the Company’s 
Class A Common Stock, one non-employee director received a grant of 2,048 shares of the Company’s Class A Common 
Stock and $37,500 cash and two non-employee director received a grant of 1,756 shares of the Company’s Class A Common 
Stock  and  $50,000  cash,  for  total  compensation  equivalent  to  $125,000  each.    Under  the  Director  Plan,  there  are 
approximately 126,000 shares remaining for issuance of the 500,000 shares of the Company’s Class A Common Stock that 
were reserved for issuance.  The Company granted 14,375 shares of Class A Common Stock under the Director Plan during 
the year ended December 31, 2019 and 11,412 shares of Class A Common Stock under the Director Plan during the year 
ended December 31, 2018.   

Employee Incentive Plans 

In  May  2007,  the  Board  of  Directors  and  shareholders  adopted  the  Rush  Enterprises,  Inc.  2007  Long-Term                                                                                                                         
Incentive Plan (the “2007 Incentive Plan”). The 2007 Incentive Plan provides for the grant of stock options (which may be 
nonqualified stock options or incentive stock options for tax purposes), stock appreciation rights issued independent of or in 
tandem with such options (“SARs”), restricted stock awards and performance awards.  The 2007 Incentive Plan was amended 
and restated on May 20, 2014 and again on May 16, 2017 to increase the number of shares available for issuance under the 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
plan to 7,800,000 shares of Class A Common Stock and 2,200,000 shares of Class B Common Stock and to make certain 
other changes intended to bring the 2007 Incentive Plan into conformance with current best practices. 

The aggregate number of shares of common stock subject to stock options or SARs that may be granted to any one participant 
in any year under the 2007 Incentive Plan is 100,000 shares of Class A Common Stock or 100,000 shares of Class B Common 
Stock.  Each option granted pursuant to the 2007 Incentive Plan has a ten year term from the grant date and vests in three 
equal annual installments beginning on the third anniversary of the grant date.  The Company has 7,800,000 shares of Class 
A Common Stock and 2,200,000 shares of Class B Common Stock reserved for issuance under the Company’s 2007 Incentive 
Plan.  As of December 31, 2019, approximately 1,316,000 shares of Class A Common Stock and 444,000 shares of Class B 
Common Stock are available for issuance under the Company’s 2007 Incentive Plan.  The Company issues new shares of its 
Class  A  or  Class  B  Common  Stock  upon  the  exercise  of  stock  options  or  vesting  of  restricted  stock  units  and  upon  the 
issuance of restricted stock awards. During the year ended December 31, 2019, the Company granted to employees 482,663 
options to purchase Class A Common Stock and 317,590 restricted Class B Common Stock awards under the 2007 Incentive 
Plan.    Restricted  stock  awards  are  issued  when  granted,  but  are  subject  to  vesting  requirements.    During  the  year  ended 
December 31, 2018, the Company granted to employees 459,663 options to purchase Class A Common Stock and 306,590 
restricted Class B Common Stock units under the 2007 Incentive Plan.   

Valuation and Expense Information  

Stock-based  compensation  expense  related  to  stock  options,  restricted  stock  awards,  restricted  stock  units  and  employee 
stock purchases was $19.0 million for the year ended December 31, 2019, $18.1 million for the year ended December 31, 
2018, and $15.6 million for the year ended December 31, 2017.  Cash received from options exercised and shares purchased 
under all share-based payment arrangements was $11.1 million for the year ended December 31, 2019, $5.7 million for the 
year ended December 31, 2018, and $24.8 million for the year ended December 31, 2017. 

A summary of the Company’s stock option activity and related information for the year ended December 31, 2019, follows: 

Options 

Balance of Outstanding Options at January 1, 2019 
Granted 
Exercised 
Forfeited 

Shares 

2,984,280 
482,663 
     (375,950) 
      (23,333) 

  Weighted 
Average 
Exercise 
Price 

  Weighted 
Average 
Remaining 
Contractual 
  Life (in Years) 

Aggregate 
Intrinsic 
Value 

$     27.63   
41.15 
20.19 
33.84 

Balance of Outstanding Options at December 31, 2019 

3,067,660 

$    30.62   

Expected to vest after December 31, 2019 

Vested and exercisable at December 31, 2019 

1,778,219 

1,259,505 

$    34.70 

$    24.65 

5.96 

7.64 

3.55 

$ 48,712,030 

$ 20,984,383 

$ 27,521,030 

The aggregate intrinsic value in the preceding table represents the total pretax intrinsic value, based on the closing price on 
December 31, 2019, of the Company’s Class A Common Stock of $46.50.  The total intrinsic value of options exercised was 
$8.7 million during the year ended December 31, 2019, $2.7 million during the year ended December 31, 2018, and $25.0 
million during the year ended December 31, 2017. 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A summary of the status of the number of shares underlying Company’s non-vested stock options as of December 31, 2019, 
and changes during the year ended December 31, 2019, is as follows: 

Non-vested Shares 

    Non-vested at January 1, 2019 
  Granted 
  Vested 
  Forfeited 

Number of 
Shares 

1,796,356 
482,663 
(447,531) 
        (23,333) 

Weighted 
Average 
Grant Date 
Fair Value 

$     11.74    

12.56 
11.12 
11.92           

    Non-vested at December 31, 2019 

1,808,155 

$     12.11    

The total fair value of vested options was $5.0 million during the year ended December 31, 2019, $5.7 million during the 
year ended December 31, 2018, and $6.3 million during the year ended December 31, 2017.  The weighted-average grant 
date fair value of options granted was $12.56 per share during the year ended December 31, 2019, $15.46 per share during 
the year ended December 31, 2018, and $12.33 per share during the year ended December 31, 2017. 

Stock Awards 

The Company granted restricted stock awards to certain of its employees under the 2007 Incentive Plan and unrestricted 
stock awards to its non-employee directors under the Director Plan during the year ended December 31, 2019. The restricted 
stock awards and previously granted restricted stock units granted to employees vest in three equal installments on the first, 
second and third anniversary of the grant date and are forfeited in the event the recipient’s employment or relationship with 
the Company is terminated prior to vesting, except as a result of retirement or under certain circumstances associated with a 
change of control or involuntary termination, as further described in the Company’s executive transition plan.  The fair value 
of the restricted stock awards and restricted stock unit awards granted to the Company’s employees is amortized to expense 
on a straight-line basis over the restricted stock’s vesting period.  The shares granted to non-employee directors are expensed 
on the grant date.   

The following table presents a summary of the Company’s non-vested restricted stock awards and restricted stock unit awards 
outstanding at December 31, 2019: 

Stock Awards and Units 

Shares 

Outstanding non-vested shares at January 1, 2019 
Granted 
Vested 
Outstanding non-vested at December 31, 2019 
Expected to vest after December 31, 2019 

573,134 
330,909 
(293,615) 
610,428 
609,419 

Weighted 
Average 
Remaining 
Contractual 
Life (in Years) 

Aggregate 
Intrinsic 
Value 

  Weighted 
Average 

  Grant Date 
Fair Value 

$    34.07    
40.36 
30.32 
$    39.06    

8.6 
8.6 

$27,896,560 
$27,850,441 

The total fair value of the shares issued upon the vesting of stock awards and restricted stock unit awards during the year 
ended December 31, 2019 was $9.0 million.  The weighted-average grant date fair value of stock awards and units granted 
was $40.36 per share during the year ended December 31, 2019, $40.46 per share during the year ended December 31, 2018 
and $31.37 per share during the year ended December 31, 2017. 

As  of  December  31,  2019,  the  Company  had  $8.4  million  of  unrecognized  compensation  expense  related  to  non-vested 
employee  stock  options  to  be  recognized  over  a  weighted-average  period  of  2.2  years  and  $8.3  million  of  unrecognized 
compensation cost related to non-vested restricted stock awards and restricted stock unit awards to be recognized  over a 
weighted-average period of 1.3 years. 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Defined Contribution Plan 

The Company has a defined contribution plan (the “Rush 401k Plan”), which is available to all Company employees. Each 
employee who has completed 30 days of continuous service is entitled to enter the Rush 401k Plan on the first day of the 
following month. Participating employees may contribute from 1% to 50% of total gross compensation. However, certain 
highly compensated employees are limited to a maximum contribution of 15% of total gross compensation.  For the first 
10% of an employee’s contribution, the Company contributes an amount equal to 20% of the employees’ contributions for 
those employees with less than five years of service and an amount equal to 40% of the employees’ contributions for those 
employees  with  more  than  five  years  of  service.    The  Company  incurred  expenses  related  to  the  Rush  401k  Plan  of 
approximately $9.4 million during the  year ended December 31, 2019, $8.9 million during the  year ended December 31, 
2018 and $7.0 million during the year ended December 31, 2017. 

Deferred Compensation Plan 

On November 6, 2010, the Board of Directors of the Company adopted the Rush Enterprises, Inc. Deferred Compensation 
Plan (the “Deferred Compensation Plan”) pursuant to which selected employees and directors may elect to defer a portion 
of  their  annual  compensation. The  Deferred Compensation Plan also  provides the Company  with the  discretion  to  make 
matching contributions to participants’ accounts.  The Company established a rabbi trust to finance obligations under the 
Deferred Compensation Plan with corporate-owned variable life insurance contracts. Participants are 100% vested in their 
respective deferrals and the earnings thereon.  The first deferral election period began on January 1, 2011.  The Company’s 
liability related to the Deferred Compensation Plan was $15.6 million on December 31, 2019 and $11.1 million on December 
31, 2018.  The related cash surrender value of the life insurance contracts was $10.6 million on December 31, 2019 and $8.9 
million on December 31, 2018. 

The Company currently does not provide any post-retirement benefits nor does it provide any post-employment benefits. 

12. 

EARNINGS PER SHARE: 

Basic earnings per share (“EPS”) were computed by dividing income from continuing operations by the weighted average 
number of shares of common stock outstanding during the period. Diluted EPS differs from basic EPS due to the assumed 
conversions of potentially dilutive options, restricted shares awards and restricted stock unit awards that were outstanding 
during the period.  

Each share of Class A Common Stock ranks equal to each share of Class B Common Stock with respect to receipt of any 
dividends or distributions declared on shares of common stock and the right to receive proceeds on liquidation or dissolution 
of the Company after payment of its indebtedness and liquidation preference payments to holders of any preferred shares. 
However, holders of Class A Common Stock have 1/20th of one vote per share on all matters requiring a shareholder vote, 
while holders of Class B Common Stock have one full vote per share.   

The following is a reconciliation of the numerators and the denominators of the basic and diluted per share computations for 
income from continuing operations (in thousands, except per share amounts): 

Numerator- 
  Numerator for basic and diluted earnings per share − 
Net income available to common shareholders 

Denominator- 
  Denominator for basic earnings per share –  
       weighted average shares 
  Effect of dilutive securities− 
       Employee and director stock options and restricted share awards 
  Denominator for diluted earnings per share − adjusted weighted 

average shares outstanding and assumed conversions 

Basic earnings per common share 
Diluted earnings per common share and common share equivalents 

2019 

2018 

2017 

    $141,583 

    $139,062 

    $ 172,129 

36,659 

39,223 

39,627 

912 

1,070 

1,353 

37,571 
$        3.86 
$        3.77 

40,293 
$        3.55 
$        3.45 

40,980 
$        4.34 
$        4.20 

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Options to purchase shares of common stock that were outstanding for the years ended December 31, 2019, 2018 and 2017 
that were not included in the computation of diluted earnings per share because the effect would have been anti-dilutive are 
as follows (in thousands): 

Anti-dilutive options – weighted average 

2019 

1,108 

2018 

513 

2017 

449 

13. 

INCOME TAXES: 

The tax provisions are summarized as follows (in thousands): 

Current provision − 
  Federal 
  State 

Deferred provision − 
  Federal 
  State 

Provision (benefit) for income taxes 

Year Ended December 31, 
2018 

2019 

2017 

$ 

$ 

20,303  $ 
4,648 
24,951 

20,925 
2,064 
22,989 
47,940  $ 

31,819  $ 
6,291 
38,110 

22,443     
4,030 
26,473 

6,082 
(85) 
5,997 
44,107  $ 

(64,821) 
2,618 
(62,203) 
(35,730) 

A reconciliation of taxes based on the federal statutory rates and the provisions (benefits) for income taxes are summarized 
as follows (in thousands): 

Income taxes at the federal statutory rate 
State income taxes, net of federal benefit 
Tax effect of permanent differences 
Revaluation of deferred taxes 
Other, net 
Provision (benefit) for income taxes 

Year Ended December 31, 
  2018 

  2019 

$ 

$ 

39,530  $ 
5,303 
1,562 
− 
1,545 
47,940  $ 

38,469  $ 
4,913 
596 
− 
129 
44,107  $ 

  2017 

47,749 
3,246 
(4,097) 
(82,862) 
234 
(35,730) 

The components of income taxes recorded in other comprehensive income and paid in capital consisted of the following (in 
thousands): 

Income tax expense related to components of other 
comprehensive income: 
Change in fair value of available-for-sale securities 
Total 

Paid in capital – stock based compensation 

Year Ended December 31, 

2019 

2018 

2017 

$ 

$ 

− 
−  $ 

−  $ 

− 
−  $ 

−  $ 

183 
183 

− 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following summarizes the components of net deferred income tax liabilities included in the balance sheet (in thousands): 

 Deferred income tax (assets) liabilities: 

   Inventory 
   Accounts receivable 
   Finance lease obligations 
   Finance and operating leases  
   Stock options 
   Accrued liabilities 
   State net operating loss carry forward 
   State tax credit 

        Other 
        Difference between book and tax basis- Operating lease assets 
        Difference between book and tax basis- Depreciation and amortization 

        Valuation allowance 
Net deferred income tax liability 

December 31, 

2019 

2018 

$ 

$ 

(5,086)  $ 
(140) 
(21,618) 
(12,726) 
(8,749) 
(2,989) 
(2,381) 
(196) 
(3,817) 
12,628 
209,250 
164,176 
121 
164,297  $ 

 (4,076) 
 (231) 
(16,202) 
− 
(9,026) 
(2,481) 
(2,463) 
(312) 
(3,276) 
− 
179,325 
141,258 
50 
141,308 

On December 22, 2017, the Tax Act was enacted.  The Tax Act included, among other items, a reduction of the U.S. federal 
corporate tax rate from 35% to 21% effective January 1, 2018. The Tax Act made broad and complex changes to the U.S. 
tax  code,  some  of  which  affected  the  Company’s  2017  year  end  results.  Staff  Accounting  Bulletin  No.  118  (SAB  118) 
provided guidance that allowed registrants to provide a reasonable estimate of the Tax Act in their financial statements and 
adjust the reported impact in a measurement period not to exceed one year.  We applied the guidance in SAB 118 when 
accounting for the enactment-date effects of the Tax Act in 2017 and throughout 2018.  

At December 31, 2017, the Company recognized a net tax benefit of $82.9 million, which was included as a component of 
income tax expense.  The benefit recorded was primarily a result of the remeasurement of the Company’s deferred tax assets 
and liabilities at the rate in which they will reverse. Upon further analysis of certain aspects of the Tax Act and refinement 
of the Company’s calculations during the 12 months ended December 31, 2018, the Company adjusted its provisional amount 
by less than $100,000, which is included as a component of income tax expense from continuing operations.  

As of December 31, 2019, the Company  had approximately  $48.3  million in state net operating loss  carry  forwards  that 
expire from 2019 to 2039, which result in a deferred tax asset of $2.3 million. The Company has evaluated whether its state 
net operating losses are realizable and has recorded a valuation allowance of $121,000 against them. The valuation allowance 
increased $71,000 over the prior year ending December 31, 2018. 

The  Company  had  unrecognized  income  tax  benefits  totaling  $3.0  million  as  a  component  of  accrued  liabilities  as  of 
December 31, 2019, and $2.4 million at December 31, 2018, the total of which, if recognized, would impact the Company’s 
effective tax rate.  An unfavorable settlement would require a charge to income tax expense and a favorable resolution would 
be recognized as a reduction to income tax expense.  The Company recognizes interest accrued related to unrecognized tax 
benefits  in  income  tax  expense.    During  the  years  ended  December  31,  2019,  2018  and  2017,  the  Company  recognized 
approximately $5,220, $(27,450), and $21,050 in interest expense (income). No amounts were accrued for penalties. The 
Company had approximately $144,000, $139,000 and $166,000 for the payment of interest accrued as of December 31, 2019, 
2018 and 2017, respectively.  

The Company does not anticipate a significant change in the amount of unrecognized tax benefits in the next 12 months. As 
of  December  31,  2019,  the  tax  years  ended  December  31,  2016  through  2019  remained  subject  to  audit  by  federal  tax 
authorities and the tax years ended December 31, 2015 through 2019, remained subject to audit by state tax authorities. 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A reconciliation of the change in the unrecognized tax benefits is as follows (in thousands): 

Unrecognized tax benefits at beginning of period 
Gross increases – tax positions in current year 
Reductions due to lapse of statute of limitations 
Unrecognized tax benefits at end of period 

2019 

2018 

2017 

$ 

$ 

2,389  $ 
1,188 
(570) 
3,007  $ 

2,555  $ 
504 
(670) 
2,389  $ 

2,401 
619 
(465) 
2,555 

Undistributed  earnings  of  certain  of  the  Company’s  foreign  subsidiaries  amounted  to  approximately  $1.3  million  at 
December 2019. Those earnings are considered to be indefinitely reinvested and accordingly, no provision for state, local 
and  foreign  withholding  income  taxes  has  been  provided  thereon.    Upon  repatriation  of  those  earnings,  in  the  form  of 
dividends or otherwise, the Company may be subject to state and local taxes, and/or withholding taxes payable to the various 
foreign countries. The Company expects to be able to take a 100% dividend received deduction to offset any U.S. federal 
income tax liability on the undistributed earnings.     

14. 

COMMITMENTS AND CONTINGENCIES: 

From time to time, the Company is involved in litigation arising out of its operations in the ordinary course of business. The 
Company maintains liability insurance, including product liability coverage, in amounts deemed adequate by management. 
To date, aggregate costs to the Company for claims, including product liability actions, have not been material. However, an 
uninsured or partially insured claim, or claim for which indemnification is not available, could have a material adverse effect 
on the Company’s financial condition or results of operations. The Company believes that there are no claims or litigation 
pending, the outcome of which could have a material adverse effect on its financial position or results of operations. However, 
due to the inherent uncertainty of litigation, there can be no assurance that the resolution of any particular claim or proceeding 
would not have a material adverse effect on the Company’s financial condition or results of operations for the fiscal period 
in which such resolution occurred. 

15. 

ACQUISITIONS, DISPOSITIONS AND EQUITY METHOD INVESTMENT:   

On October 31, 2019, the Company and its joint venture partner sold substantially all of the assets of Central California 
Truck & Trailer Sales, LLC (“CCTTS”).  The transaction was valued at approximately $12.7 million , with the purchase 
price paid in cash. 

On  May 6, 2019, the Company acquired certain assets of Stover Sales, Inc.,  which included real  estate and a used  truck 
dealership  in  Jacksonville,  Florida,  along  with  commercial  vehicle  and  parts  inventory.    The  transaction  was  valued  at 
approximately $2.3 million, with the purchase price paid in cash. 

On February 25, 2019, the Company acquired 50% of the equity interest in RTC Canada, which acquired the operating assets 
of  Tallman  Group,  the  largest  International  Truck  dealer  in  Canada.    RTC  Canada  currently  operates  a  network  of  14 
International Truck full-service dealerships throughout the Province of Ontario.  The Company does not consolidate RTC 
Canada.    RTC  Canada  is  accounted  for  as  an  equity  method  investment.    As  of  December  31,  2019,  the  Company’s 
investment in RTC Canada is $25.7 million and is reported in Other Assets on the Consolidated Balance Sheet. 

On February 11, 2019, the Company acquired certain assets of Country Ford Trucks, which included real estate and a Ford 
truck  franchise  in  Ceres,  California,  along  with  commercial  vehicle  and  parts  inventory.    The  transaction  was  valued  at 
approximately $7.9 million, with the purchase price paid in cash. 

On December 14, 2017, the Company acquired certain assets of Transwest San Diego, LLC, which included a Ford truck 
franchise in San Diego, California.  The transaction was valued at approximately $2.2 million, with the purchase price paid 
in cash. 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16. 

UNAUDITED QUARTERLY FINANCIAL DATA:   

(In thousands, except per share amounts.) 

2019 

Revenues 
Gross profit 
Operating income 
Income before income taxes 
Net income 

Earnings per share:  
   Basic 
   Diluted 

2018 

Revenues 
Gross profit 
Operating income 
Income before income taxes 
Net income 

Earnings per share:  
   Basic 
   Diluted 

First 
Quarter    

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

    1,348,317  $ 
256,916 
56,867 
49,558 
         37,104  $ 

   1,544,561  $ 
269,506 
61,792 
54,410 
       41,621     $ 

   1,599,265  $ 
264,768 
58,323 
52,210 
        39,104  $ 

1,317,704 
234,438 
39,423 
33,345 
23,754 

             1.01  $ 
             0.98  $ 

           1.13  $ 
           1.10  $ 

            1.07  $ 
            1.05  $ 

0.65 
0.64 

    1,240,781  $ 
226,995 
32,389 
28,083 
         21,039  $ 

   1,348,831  $ 
243,377 
43,426 
38,932 
       29,389     $ 

   1,376,136  $ 
249,057 
58,649 
54,181 
        41,665  $ 

1,540,442 
258,840 
68,387 
61,973 
46,969 

             0.53  $ 
             0.51  $ 

           0.75  $ 
           0.72  $ 

            1.06  $ 
            1.03  $ 

1.22 
1.20 

$ 

$ 

$ 
$ 

$ 

$ 

$ 
$ 

17. 

SEGMENTS: 

The  Company  currently  has  one  reportable  business  segment  -  the  Truck  Segment.    The  Truck  Segment  includes  the 
Company’s operation of a nationwide network of commercial vehicle dealerships that provide an integrated one-stop source 
for the commercial vehicle needs of its customers, including retail sales of new and used commercial vehicles; aftermarket 
parts, service and collision center facilities; and a wide array of financial services, including the financing of new and used 
commercial vehicle purchases, insurance products and truck leasing and rentals.  The commercial vehicle dealerships are 
deemed a single reporting unit because they have similar economic characteristics.  The Company’s chief operating decision 
maker considers the entire Truck Segment, not individual dealerships or departments within its dealerships, when making 
decisions about resources to be allocated to the segment and assessing its performance.  

The Company also has revenues attributable to three other operating segments.  These segments include a retail tire company, 
an insurance agency and a guest ranch operation and are included in the All Other column below. None of these segments 
has ever met any of the quantitative thresholds for determining reportable segments. 

The accounting policies of the segments are the same as those described in the summary of significant accounting policies. 
The Company evaluates performance based on income before income taxes, not including extraordinary items. 

The Company accounts for intersegment sales and transfers as if the sales or transfers were to third parties, that is, at current 
market prices. There were no material intersegment sales during the years ended December 31, 2019, 2018 or 2017. 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  contains  summarized  information  about  reportable  segment  revenue,  segment  income  or  loss  from 
continuing operations and segment assets for the periods ended December 31, 2019, 2018 and 2017 (in thousands): 

2019 
Revenues from external customers 
Interest income 
Interest expense 
Depreciation and amortization 
Segment operating income (loss) 
Segment income from continuing 
   operations before taxes 
Segment assets 
Goodwill 
Expenditures for segment assets 

2018 
Revenues from external customers 
Interest income 
Interest expense 
Depreciation and amortization 
Segment operating income 
Segment income (loss) from continuing 
   operations before taxes 
Segment assets 
Goodwill 
Expenditures for segment assets 
2017 
Revenues from external customers 
Interest income 
Interest expense 
Depreciation and amortization 
Segment operating income (loss) 
Segment income (loss) from continuing 
   operations before taxes 
Segment assets 
Goodwill 
Expenditures for segment assets 

$ 

$ 

Truck 
Segment 

All 
Other 

  5,794,155  $ 
1,680 
30,201 
55,036 
216,691 

     15,692  $ 
–      
286 
336 
(286) 

188,122 
  3,369,517 
289,582 
292,980 

1,401 
37,812 
2,560 
513 

Totals 

  5,809,847 
1,680 
30,487 
55,372 
216,405 

189,523 
3,407,329 
292,142 
293,493 

  5,488,787  $ 
1,376 
20,850 
70,170 
202,725 

     17,403  $ 
–      
208 
319 
126 

  5,506,190 
1,376 
21,058 
70,489 
202,851 

183,251 
  3,166,174 
288,831 
238,229 

(82) 
35,176 
2,560 
31 

183,169 
3,201,350 
291,391 
238,260 

$ 

  4,698,035  $ 

891 
13,024 
49,634 
149,338 

137,205 
  2,855,001 
288,831 
209,852 

     15,847  $ 
–      
177 
435 
(629) 

  4,713,882 
891 
13,201 
50,069 
148,709 

(806) 
35,138 
2,560 
65 

136,399 
2,890,139 
291,391 
209,917 

18. 

RELATED PARTY TRANSACTIONS: 

The Company had entered into a loan and security agreement with CCTTS, a related party.  The fifth amendment to the loan 
and security agreement provided for advances up to $17.0 million to finance commercial vehicle inventory and bore interest 
at the three month LIBOR rate plus 4.0%.  Principal amounts advanced under the loan agreement were due when the related 
commercial vehicle inventory was sold by CCTTS and the interest was payable monthly.  The Company and its joint venture 
partner sold substantially all of the assets of CCTTS on October 31, 2019.  The Company did not have a receivable from 
CCTTS under the loan agreement as of December 31, 2019, and had a $12.9 million receivable as of December 31, 2018.   

19. 

REVENUE: 

The  Company’s  revenues  are  primarily  generated  from  the  sale  of  finished  products  to  customers.  Those  sales 
predominantly contain a single delivery element and revenue for such sales is recognized when the customer obtains control, 
which is typically when the finished product is delivered to the customer.  The Company’s material revenue streams have 
been  identified  as  the  following:  the  sale  of  new  and  used  commercial  vehicles,  arrangement  of  associated  commercial 
vehicle financing and insurance contracts, the performance of commercial vehicle repair services and the sale of commercial 
vehicle  parts.    Taxes  collected  from  customers  relating  to  product  sales  and  remitted  to  governmental  authorities  are 
excluded from revenues.   

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes the Company’s disaggregated revenue by revenue source for the years ended December 
31, 2019 and December 31, 2018 (in thousands): 

Commercial vehicle sales revenue 
Parts revenue 
Commercial vehicle repair service 
Finance revenue  
Insurance revenue 
Other revenue 

Year Ended 
December 31, 2019 

Year Ended 
December 31, 2018 

$        3,757,584 
993,288 
769,222 
14,618 
9,825 
17,761 

$       3,558,637 
937,241 
732,811 
10,795 
9,740 
18,728 

 Total  

$       5,562,298 

$       5,267,952 

All of the Company's performance obligations and associated revenues are generally transferred to customers at a point in time.  
The Company does not have any material contract assets or contract liabilities on the Balance Sheet as of December 31, 2019. 
Revenues related to commercial vehicle sales, parts sales, commercial vehicle repair service, finance and the majority of other 
revenues are related to the Truck Segment.  

For the sale of new and used commercial vehicles, revenue is recognized at a point in time when control is transferred to the 
customer, which is when delivery of the commercial vehicle occurs.  Revenue is measured as the amount of consideration the 
Company expects to receive in exchange for transferring the commercial vehicle.  When control is transferred to the customer, 
the Company has an unconditional right to payment and a receivable is recorded for any consideration not received.   

The Company controls the commercial vehicle before it is transferred to the customer and it obtains all of the remaining benefits 
from the commercial vehicle relating to the sale, ability to pledge the asset or hold the asset.  The Company is a principal in all 
commercial vehicle transactions.  The Company retains inventory risk, determines the selling price to the customer and delivers 
the commercial vehicle to the customer.  The Company generally pays a commission to internal sales representatives for the 
sale of a commercial vehicle.  The Company will continue to expense the commission and recognize it concurrently with the 
respective commercial vehicle sale revenue upon delivery of the commercial vehicle to a customer. 

Revenue from the sale of parts is recognized when the Company transfers control of the goods to the customer and consideration 
has been received in the form of cash or a receivable from the customer.  The Company provides its customers the right to 
return  certain  eligible  parts,  estimates  the  expected  returns  based  on  an  analysis  of  historical  experience  and  records  an 
allowance for estimated returns, which has historically not been material. 

Revenue from the sale of commercial vehicle repair service is recognized when the service performed by the Company on a 
customer’s vehicle is complete and the customer accepts the repair.  Because the Company does not have an enforceable right 
to  payment  while  the  repair  is  being  performed,  revenue  is  recognized  when  the  repair  is  complete.    After  a  customer’s 
acceptance, the Company has no remaining obligations to transfer goods or services to the customer and consideration has been 
received in the form of cash or a receivable from the customer.   

Any  remaining  performance  obligations  represent  service  orders  for  which  work  has  not  been  completed.  The  Company’s 
service contracts are predominantly short-term in nature with a contract term of one month or less. For those contracts, the 
Company has utilized the practical expedient in Topic 606 exempting the Company from disclosure of the transaction price 
allocated to remaining performance obligations if the performance obligation is part of a contract that has an original expected 
duration of one year or less. 

The Company receives commissions from third-party lenders for arranging customer financing for the purchase of commercial 
vehicles.  The receipt of such commissions is deemed to be a single performance obligation that is satisfied when a financing 
agreement is executed and accepted by the financing provider. Once the contract has been accepted by the financing provider, 
the  Company’s  performance  obligation  has  been  satisfied  and  the  Company  generally  has  no  further  obligations  under  the 
contract.  The  Company  is  the  agent  in  this  transaction,  as  it  does  not  have  control  over  the  acceptance  of  the  customer’s 
financing arrangement by the financing provider. Consideration paid to the Company by the financing provider is based on the 
agreement between the Company and the financing provider. 

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company receives commissions from third-party insurance companies for arranging insurance coverage for customers.  
The receipt of such commissions is deemed to be a single performance obligation that is satisfied when the insurance coverage 
is bound.  The Company has no further obligations under the contract. The Company is the agent in this transaction because it 
does not have control over the insurance coverage provided by the insurance carrier.  Consideration paid to the Company by 
the insurance provider is based on the agreement between the Company and the insurance provider. 

The Company records revenues from finance and insurance products at the net commission amount, which includes estimates 
of chargebacks that can occur if the underlying contract is not fulfilled.  Chargeback amounts for commissions from financing 
companies  are  estimated  assuming  financing  contracts  are  terminated  before  the  customer  has  made  six  monthly 
payments.  Chargeback amounts for commissions from insurance companies are estimated assuming insurance contracts are 
terminated before the underlying insurance contractual term has expired. Chargeback reserve amounts are based on historical 
chargebacks and have historically been immaterial.  The Company does not have any right to retrospective commissions based 
on future profitability of finance and insurance contracts arranged. 

Other revenue is mostly documentation fees that are charged to customers in connection with the sale of a commercial vehicle 
and recognized as other revenue when a truck is sold.  The Company recognizes the documentation fees at the point in time 
when the commercial vehicle is delivered to the customer. 

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

Item 9A.  Controls and Procedures 

Evaluation of Disclosure Controls and Procedures 

In accordance with Exchange Act Rules 13a-15 and 15d-15, the Company carried out an evaluation, under the supervision 
and  with  the  participation  of  management,  including  its  Chief  Executive  Officer  and  Chief  Financial  Officer,  of  the 
effectiveness  of  its  disclosure  controls  and  procedures  as  of  the  end  of  the  period  covered  by  this  report.  Based  on  that 
evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that its disclosure controls and 
procedures were effective as of December 31, 2019, to ensure that information required to be disclosed in its reports filed or 
submitted under the Exchange Act is (1) recorded, processed, summarized and reported within the time periods specified in 
the  Securities  and  Exchange  Commission’s  rules  and  forms  and  (2)  accumulated  and  communicated  to  the  Company’s 
management, including its Chief Executive  Officer and Chief Financial  Officer, as appropriate to allow timely decisions 
regarding required disclosure. 

Changes in Internal Control Over Financial Reporting 

There were no changes in the Company’s internal control over financial reporting during the quarter ended December 31, 
2019, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial 
reporting.  

Management’s Annual Report on Internal Control over Financial Reporting 

The  Company’s  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial 
reporting  for  the  Company.    The  Company’s  internal  control  over  financial  reporting  is  a  process  designed  under  the 
supervision  of  the  Company’s  President  and  Chief  Executive  Officer  and  Chief  Financial  Officer  to  provide  reasonable 
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  the  Company’s  financial  statements  for 
external purposes in accordance with generally accepted accounting principles.  

As of December 31, 2019, management assessed the effectiveness of the Company’s internal control over financial reporting 
based  on  the  criteria  for  effective  internal  control  over  financial  reporting  established  in  “Internal  Control  –  Integrated 
Framework,”  issued  by  the  Committee  of  Sponsoring  Organizations  (COSO)  of  the  Treadway  Commission  (2013 
Framework). Based on the assessment, management determined that the Company maintained effective internal control over 
financial reporting as of December 31, 2019, based on those criteria.  

Ernst & Young LLP, the independent registered public accounting firm that audited the consolidated financial statements of 
the  Company  included  in  this  annual  report  on  Form 10-K,  has  issued  an  attestation  report  on  the  effectiveness  of  the 
Company’s internal control over financial reporting as of December 31, 2019. The report, which expresses an unqualified 
opinion on the effectiveness of the Company’s internal control over financial reporting as of December 31, 2019, is included 
in this Item 9A under the heading “Attestation Report of Independent Registered Public Accounting Firm.”  

73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm  

The Shareholders and Board of Directors of Rush Enterprises, Inc.  

Opinion on Internal Control over Financial Reporting 

We have audited Rush Enterprises, Inc. and subsidiaries’ internal control over financial reporting as of December 31, 
2019, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our opinion, Rush Enterprises, 
Inc. and subsidiaries (the Company) maintained, in all material respects, effective internal control over financial 
reporting as of December 31, 2019, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the consolidated balance sheets of the Company as of December 31, 2019 and 2018, the related 
consolidated statements of income, comprehensive income, shareholders’ equity, and cash flows for each of the three 
years in the period ended December 31, 2019, and the related notes and our report dated February 26, 2020, expressed an 
unqualified opinion thereon. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s 
Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the 
Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with 
the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was 
maintained in all material respects.  

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a 
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the 
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that 
our audit provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies 
and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material effect on the 
financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 

74 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

/s/ Ernst & Young LLP 

San Antonio, Texas 
February 26, 2020 

Item 9B.  Other Information 

None. 

Item 10.  Directors, Executive Officers and Corporate Governance 

PART III 

The information called for by Item 10 of Form 10-K is incorporated herein by reference to such information included in the 
Company’s Proxy Statement for the 2020 Annual Meeting of Shareholders. 

Item 11.  Executive Compensation 

The information called for by Item 11 of Form 10-K is incorporated herein by reference to such information included in the 
Company’s Proxy Statement for the 2020 Annual Meeting of Shareholders. 

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters 

The information called for by Item 12 of Form 10-K, other than the equity compensation plan information set forth below, 
is incorporated herein by reference to such information included in the Company’s Proxy Statement for the 2020 Annual 
Meeting of Shareholders. 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 

The information called for by Item 13 of Form 10-K is incorporated herein by reference to such information included in the 
Company’s Proxy Statement for the 2020 Annual Meeting of Shareholders. 

Item 14.  Principal Accountant Fees and Services 

The information called for by Item 14 of Form 10-K is incorporated herein by reference to such information included in the 
Company’s Proxy Statement for the 2020 Annual Meeting of Shareholders. 

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 15.  Exhibits, Financial Statement Schedules  

(a)(1) Financial Statements 

PART IV 

Included in Item 8 of Part II of this annual report on Form 10-K are the following:  

Report of Independent Registered Public Accounting Firm; 
Consolidated Balance Sheets as of December 31, 2019, and 2018; 
Consolidated Statements of Income for the years ended December 31, 2019, 2018, and 2017; 
Consolidated Statements of Comprehensive Income for the years ended December 31, 2019, 2018, and 2017; 
Consolidated Statements of Shareholders’ Equity for the years ended December 31, 2019, 2018, and 2017; 
Consolidated Statements of Cash Flows for the years ended December 31, 2019, 2018, and 2017; and 
Notes to Consolidated Financial Statements. 

(a)(2) Financial Statement Schedules 

These schedules are omitted as the required information is inapplicable or the information is presented in the consolidated 
financial statements or related notes. 

(a)(3) Exhibits 

Index to Exhibits: 

Exhibit 
No.   

3.1 

3.2 

4.1 

4.2 

4.3* 

10.1 

10.2 

10.3+ 

Identification of Exhibit 

Restated  Articles  of  Incorporation  of  Rush  Enterprises,  Inc.  (incorporated  herein  by  reference  to 
Exhibit 3.1 of the Company’s Quarterly Report on Form 10-Q (File No. 000-20797) for the quarter 
ended June 30, 2008) 
https://www.sec.gov/Archives/edgar/data/1012019/000110465908051789/a08-18770_1ex3d1.htm 

Rush Enterprises, Inc. Amended and Restated Bylaws (incorporated herein by reference to Exhibit 
3.1 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed May 21, 2013) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774913006455/rusha20130517_8kex3-1.htm 
Specimen of certificate representing Common Stock (now Class B Common Stock), $.01 par value, of 
Rush Enterprises, Inc. (incorporated herein by reference to Exhibit 4.1 of the Company’s Registration 
Statement No. 333-03346 on Form S-1 filed April 10, 1996) 
https://www.sec.gov/Archives/edgar/data/1012019/0000950129-96-000812-index.html 

Specimen  of  certificate  representing  Class  A  Common  Stock,  $.01  par  value,  of  the  Registrant 
(incorporated herein by reference to Exhibit 4.1 of the Company’s Registration Statement on       Form 
8-A filed July 9, 2002) 
https://www.sec.gov/Archives/edgar/data/1012019/000091205702026743/a2083861zex-4_1.htm 

Description of the Registrant’s Securities Registered Pursuant to Section 12 of the Securities Exchange 
Act of 1934 

Right of First Refusal dated December 19, 2012 between Peterbilt Motors Company and W. Marvin 
Rush (incorporated herein by reference to Exhibit 10.2 of the Company’s Current Report on Form 8-K 
(File No. 000-20797) filed December 20, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774912013051/ex10-2.htm 

Right of First Refusal dated December 19, 2012 between Peterbilt Motors Company and W.M. “Rusty” 
Rush (incorporated herein by reference to Exhibit 10.3 of the Company’s Current Report on Form 8-K 
(File No. 000-20797) filed December 20, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774912013051/ex10-3.htm 

Rush Enterprises, Inc. 2004 Employee Stock Purchase Plan, as amended (as Amended and Restated 
Effective February 23, 2016) (incorporated  herein  by  reference  to  Exhibit  10.5  of  the  Company’s 
Form 10-K (File No. 000-20797) for the year ended December 31, 2016) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774917003534/ex10-5.htm 

76 

 
 
 
 
 
 
 
 
 
 
 
 
10.4+ 

10.5+ 

10.6+ 

10.7+ 

10.8+ 

10.9+ 

10.10+ 

10.11+ 

10.12+ 

10.13+ 

10.14+ 

10.15 

10.16 

Rush  Enterprises,  Inc.  Amended  and  Restated  2006  Non-Employee  Director  Stock  Plan 
(incorporated  herein  by  reference  to  Exhibit  10.10  of  the  Company’s  Form  10-K  (File  No.  000-
20797) for the year ended December 31, 2010) 
https://www.sec.gov/Archives/edgar/data/1012019/000095012311024520/c13928exv10w10.htm 

Form of Rush Enterprises, Inc. 2006 Non-Employee Director Stock Option Agreement (incorporated 
herein by reference to Exhibit 4.4 of the Company’s Registration Statement No. 333-138556 on Form 
S-8 filed November 9, 2006) 
https://www.sec.gov/Archives/edgar/data/1012019/000110465906073551/a06-23617_2ex4d4.htm 

Form  of  Rush  Enterprises,  Inc.  2006  Non-Employee  Director  Stock  Plan  Restricted  Stock  Unit 
Award Agreement (incorporated herein by reference to Exhibit 10.1 of the Company’s Form 10-Q 
(File No. 000-20797) for the quarter ended June 30, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774912008036/ex10-1.htm 

Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan (incorporated herein 
by reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K (File No. 000-20797) 
filed May 22, 2017) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774917009809/ex10-1.htm 

Form of Rush Enterprises, Inc. 2007 Long-Term Incentive Plan Restricted Stock Unit Agreement 
(incorporated herein by reference to Exhibit 10.1 of the Company’s Current  Report on Form 8-K 
(File No. 000-20797) filed March 14, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000119312512114188/d315042dex101.htm 

Form  of  Rush  Enterprises,  Inc.  2007  Long-Term  Incentive  Plan  Stock  Option  Agreement 
(incorporated herein by reference to Exhibit 4.4 of the Company’s Form S-8 (File No. 333-144821) 
filed July 24, 2007) 
https://www.sec.gov/Archives/edgar/data/1012019/000110465907055737/a07-20147_1ex4d4.htm 

Form of Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan Stock Option 
Agreement (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report on 
Form 8-K (File No. 000-20797) filed March 8, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919004483/ex_137075.htm 

Form of Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan Restricted 
Stock Award Agreement (incorporated herein by reference to Exhibit 10.2 of the Company’s Current 
Report on Form 8-K (File No. 000-20797) filed March 8, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919004483/ex_137076.htm 

Rush Enterprises, Inc. Deferred Compensation Plan (incorporated herein by reference to Exhibit 10.1 
of the Company’s Current Report on Form 8-K (File No. 000-20797) filed November 12, 2010) 
https://www.sec.gov/Archives/edgar/data/1012019/000095012310104889/c08447exv10w1.htm 

Form of Indemnity Agreement (incorporated herein by reference to Exhibit 10.1 of the Company’s 
Current Report on Form 8-K (File No. 000-20797) filed January 7, 2015) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774915000385/ex10-1.htm 

Rush Enterprises, Inc. Executive Transition Plan (as Amended and Restated Effective as of February 
20, 2018) (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report on Form 
8-K (File No. 000-20797) filed February 26, 2018) 
https://www.sec.gov/Archives/edgar/data/1012019/000110465908047652/a08-20031_1ex10d1.htm 

Form of dealer agreement between Peterbilt Motors Company and Rush Truck Centers (incorporated 
herein by reference to Exhibit 10.18 of the Company’s Form 10-K (File No. 000-20797) for the year 
ended December 31, 1999) 
https://www.sec.gov/Archives/edgar/data/1012019/000095013400002832/0000950134-00-002832.txt 

Amended and Restated Amendment to Dealer Sales and Service Agreements, dated December 19, 
2012, by and among Peterbilt Motors Company, a division of PACCAR, Inc., Rush Enterprises, Inc. 
and the subsidiaries of Rush Enterprises, Inc. named a party therein (incorporated herein by reference 
to Exhibit 10.1 of the Company's Form 8-K (File No. 000-20797) filed December 20, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774912013051/ex10-1.htm 

77 

 
 
 
 
 
 
 
 
10.17 

10.18 

10.19 

10.20 

10.21 

10.22 

10.23 

10.24 

21.1* 

23.1* 

31.1* 

31.2* 

32.1++ 

32.2++ 

Guaranty Agreement, dated December 31, 2010, by Rush Enterprises, Inc. and each other Guarantor 
party thereto in favor of General Electric Capital Corporation. (incorporated herein by reference to 
Exhibit 10.2 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed January 6, 
2011) 
https://www.sec.gov/Archives/edgar/data/1012019/000095012311001052/c10658exv10w2.htm 

Credit Agreement, dated as of March 21, 2017 by and among the Company, the Lenders signatory 
thereto and BMO Harris Bank N.A., as Administrative Agent incorporated herein by reference to 
Exhibit  10.1  of  the  Company's  Form  8-K  (File  No.  000-20797)  filed  March  27,  2017) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774917005336/ex10-1.htm 

First Amendment to Credit Agreement, dated as of April 25, 2019 by and among the Company, the 
Lenders signatory thereto and BMO Harris Bank N.A., as Administrative Agent (incorporated herein 
by reference to Exhibit 10.2 of the Company’s Current Report on Form 8-K (File No. 000-20797) 
filed May 1, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919008424/ex_142493.htm 

Security Agreement, dated as of March 21, 2017, made by the Company in favor of BMO Harris 
Bank  N.A.,  as  Administrative  Agent  incorporated  herein  by  reference  to  Exhibit  10.2  of  the 
Company's Form 8-K (File No. 000-20797) filed March 27, 2017) 
 https://www.sec.gov/Archives/edgar/data/1012019/000143774917005336/ex10-2.htm 

Intercreditor Agreement,  dated as of March 21, 2017, by and among BMO Harris Bank N.A., as 
Administrative Agent under the Credit Agreement, BMO Harris Bank N.A., as Administrative Agent 
and Collateral Agent under the Third Amended and Restated Credit Agreement, dated as of July 7, 
2016, and the Company incorporated herein by reference to Exhibit 10.3 of the Company's Form 8-
K (File No. 000-20797) filed March 27, 2017) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774917005336/ex10-3.htm 

Fourth  Amended  and  Restated  Credit  Agreement,  dated  as  of  April  25,  2019  by  and  among  the 
Company, the Lenders signatory thereto and BMO Harris Bank N.A., as Administrative Agent and 
Collateral Agent (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report 
on Form 8-K (File No. 000-20797) filed May 1, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919008424/ex_142492.htm 

First  Amendment  to Fourth  Amended and Restated Credit Agreement, dated as of June 28,  2019, by and among  the 
Company, the  Lenders signatory thereto and BMO Harris Bank N.A., as Administrative Agent and Collateral  Agent. 
(incorporated herein by reference to Exhibit 10.1 of the Company’s Quarterly Report on Form 10-Q (File No. 000
filed August 9, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919016186/ex_153546.htm 

Guaranty  Agreement,  dated  as  of  April  25,  2019  between  Rush  and  the  Bank  of  Montreal 
(incorporated herein by reference to Exhibit 10.3 of the Company’s Current  Report on Form 8-K 
(File No. 000-20797) filed May 1, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919008424/ex_142494.htm 

Subsidiaries of the Company 

Consent of Ernst & Young LLP 

Certification of President and Chief Executive Officer pursuant to Rules 13a-14(a) and 15d-14(a), as 
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Certification  of  Chief  Financial  Officer  pursuant  to  Rules  13a-14(a)  and  15d-14(a),  as  adopted 
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Certification  Pursuant  to  18  U.S.C.  Section  1350,  as  Adopted  Pursuant  to  Section  906  of  the 
Sarbanes-Oxley Act of 2002 

Certification  Pursuant  to  18  U.S.C.  Section  1350,  as  Adopted  Pursuant  to  Section  906  of  the 
Sarbanes-Oxley Act of 2002 

101.SCH* 
101.CAL* 

Inline XBRL Taxonomy Extension Schema Document. 
Inline XBRL Taxonomy Extension Calculation Linkbase Document. 

78 

 
 
 
 
 
 
 
 
  
101.DEF* 
101.LAB* 
101.PRE* 
104 

Inline XBRL Taxonomy Extension Definition Linkbase Document. 
Inline XBRL Taxonomy Extension Label Linkbase Document 
Inline XBRL Taxonomy Extension Presentation Linkbase Document 
Cover Page Interactive Data File (formatted as iXBRL and contained in Exhibit 101) 

* 
+ 
++ 

Filed herewith. 
Management contract or compensatory plan or arrangement. 
This exhibit shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 
1934, or otherwise subject to the liability of that section, and shall not be deemed to be incorporated by 
reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934.  

Item 16.  Form 10-K Summary  

Intentionally left blank.  

79 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the 
Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

RUSH ENTERPRISES, INC. 

By:     /s/   W. M.”RUSTY” RUSH 
W. M. “Rusty” Rush 
President, Chief Executive Officer and 
Chairman of the Board 

Date:  February 26, 2020 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below 

by the following persons on behalf of the registrant and in the capacities on the dates indicated: 

Signature 

Capacity 

Date 

/s/ W. M. “RUSTY” RUSH 
W. M. “Rusty” Rush 

President, Chief Executive Officer and 
Chairman of the Board  
(Principal Executive Officer) 

February 26, 2020 

/s/ STEVEN L. KELLER   
Steven L. Keller 

Chief Financial Officer and Treasurer 
(Principal Financial and Accounting Officer) 

February 26, 2020 

February 26, 2020 

February 26, 2020 

February 26, 2020 

February 26, 2020 

February 26, 2020 

February 26, 2020 

/s/ THOMAS A. AKIN 
Thomas A. Akin 

Director  

/s/ JAMES C. UNDERWOOD 
James C. Underwood 

Director  

/s/ RAYMOND J. CHESS  
Raymond J. Chess 

Director  

/s/ DR. KENNON GUGLIELMO   Director   
Dr. Kennon Guglielmo 

/s/ WILLIAM H. CARY 
William H. Cary   

Director  

/s/ ELAINE MENDOZA   
Elaine Mendoza   

Director  

80 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
    
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 4.3 

DESCRIPTION OF THE REGISTRANT’S SECURITIES REGISTERED PURSUANT TO 
 SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934 

Description of Common Stock 

Rush Enterprises, Inc. (“Rush,”  the  “Corporation,”  “we,”  “us”  or  “our”) has  two classes of securities registered 
under  Section  12  of  the  Securities  Exchange  Act  of  1934,  as  amended:  (i)  Class  A  Common  Stock;  and  (ii)  Class  B 
Common Stock.  The following description of our Class A Common Stock and Class B Common Stock is only a summary 
and is qualified in its entirety by reference to our Restated Articles of Incorporation (the “Articles”), our Amended and 
Restated Bylaws (the “Bylaws”) and applicable provisions of the Texas Business Organizations Code (“TBOC”).   

Authorized Capital Stock 

The total number of shares of all classes of stock which we are authorized to issue is 81,000,000 shares, divided 
into the following:  (i) 1,000,000 shares of preferred stock, par value $.01 per share (“Preferred Stock”), (ii) 60,000,000 
shares of Class A Common Stock, par value $.01 per share and (iii) 20,000,000 shares of Class B Common Stock, par 
value $.01 per share.  The issued and outstanding shares of Class A Common Stock and Class B Common Stock are fully 
paid and non-assessable.  

Voting Rights 

Subject to any preferential rights of any series of Preferred Stock: (i) the holders of Class A Common Stock are 
entitled to one-twentieth (1/20th) of one vote per share on all proposals presented to the shareholders; and (ii) the holders 
of Class B Common Stock are entitled to one vote per share on all proposals presented to the shareholders.  The holders 
of Class A Common Stock and Class B Common Stock will vote together as a single class on all matters presented to the 
shareholders for approval, except as might otherwise be required by Texas law.  There is no cumulative voting with respect 
to the election of directors or upon any other matter.  Neither the Class A Common Stock nor the Class B Common Stock 
is convertible into shares of another class of common stock or any other security. 

Dividends and Other Distribution Rights 

Subject to any preferential rights of any series of Preferred Stock, dividends may be paid on Class A Common Stock 
and Class B Common Stock as and when declared by our board of directors out of any funds of the Corporation legally 
available for the payment thereof.   Each share of Class A Common Stock and Class B Common Stock will be equal in 
respect to dividends and other distributions declared on the common stock of the Corporation, except that: (i) if declared, 
a dividend or distribution in shares of Class A Common Stock will be paid in Class A Common Stock; and (ii) if declared, 
a dividend or distribution in shares of Class B Common Stock will be paid in Class B Common Stock.  The number of 
shares so paid as a dividend or distribution on each share of Class A Common Stock or Class B Common Stock shall be 
equal, although the class of the shares so paid shall differ depending on whether the recipient of the dividend is a holder 
of a share of Class A Common Stock or Class B Common Stock. 

Liquidation Rights 

Subject to any preferential rights of any series of Preferred Stock, in the event of any liquidation, dissolution or 
winding-up of the Corporation, the holders of Class A Common Stock and Class B Common Stock will share ratably with 
respect to any assets legally available for distribution to the Corporation’s shareholders. 

Other Rights 

There are no sinking fund or redemption provisions associated with the Preferred Stock, Class A Common Stock or 
Class B Common Stock.  There are no preemptive rights associated with the Preferred Stock, Class A Common Stock or 
Class B Common Stock. 

81 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Certain Anti-Takeover Provisions of our Articles and Bylaws 

Certain provisions of our Articles and Bylaws could have the effect of delaying, deferring or preventing a change 
in control of the Corporation.  For example, the Articles and Bylaws include certain provisions that: (i) authorize our board 
of directors to issue shares of Preferred Stock without further vote or action by the holders of Class A Common Stock or 
Class  B  Common  Stock;  (ii)  establish  advance  notice  procedures  and  other  requirements  for  shareholders  to  submit 
nominations of candidates for election to our board of directors and other shareholder proposals; (iii) limit the ability of 
shareholders to call special meetings; (iv) provide that the number of directors on the board of directors shall be determined 
by the board of directors; and (v) provide vacancies on the board of directors may be filly by a majority of the remaining 
directors though less than a quorum.  The Corporation does not have a super-majority voting standard or a staggered board 
of the directors.    

Listing 

Our securities are traded on The NASDAQ Global Select MarketSM under the trading symbols: (i) RUSHA; and (ii) 

RUSH B. 

82 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUBSIDIARIES OF THE COMPANY 

EXHIBIT 21.1 

Rush Truck Centers of Alabama, Inc. 

Name 

State of 
Incorporation 
Delaware 

Rush Truck Centers of Arizona, Inc. 

Delaware 

Rush Medium Duty Truck Centers of 
California, Inc. 
Rush Truck Centers of California, Inc. 

 Delaware 

Delaware 

 Rush Medium Duty Truck Centers of 
Colorado, Inc. 

Delaware 

Rush Truck Centers of Colorado, Inc. 

Delaware 

Rush Truck Centers of Florida, Inc. 

Delaware 

83 

Names Under Which Subsidiary Does Business 

Rush Truck Center, Mobile 
Rush Peterbilt Truck Center, Mobile 
Rush Truck Center, Phoenix 
Rush Peterbilt Truck Center, Phoenix 
Rush Truck Center, Flagstaff 
Rush Peterbilt Truck Center, Flagstaff 
Rush Truck Center, Tucson 
Rush Peterbilt Truck Center, Tucson 
Rush Truck Center, Yuma 
Rush Peterbilt Truck Center, Yuma 
Rush Truck Center, Modesto 

Rush Peterbilt Truck Center, Pico Rivera 
Rush Truck Center, Pico Rivera 
Rush Peterbilt Truck Center, Fontana 
Rush Truck Center, Fontana  
Rush Peterbilt Truck Center, Fontana Medium Duty 
Rush Isuzu Trucks, Fontana 
Rush Medium Duty Truck Center, Fontana 
Rush Towing Systems, Fontana 
Rush Truck Center, Fontana Used Trucks 
Rush Truck Center, Fontana Vocational Service 
Rush Truck Center, Long Beach 
Rush Peterbilt Truck Center, Long Beach 
Rush Truck Center, Sylmar 
Rush Peterbilt Truck Center, Sylmar 
Rush Truck Center, San Diego 
Rush Peterbilt Truck Center, San Diego 
Rush Truck Center, Whittier 
Rush Isuzu Trucks, Whittier 
Rush Peterbilt Truck Center, Whittier 
Rush Peterbilt Truck Center, Los Angeles 
Rush Truck Center, Los Angeles 
Rush Truck Center, Fontana Collision Center 
Rush Medium Duty Truck Center, Denver 
Rush Medium Duty Ford Trucks, Denver 
Rush Towing Systems, Denver 
Rush Peterbilt Truck Center, Denver 
Rush Truck Center, Denver  
Rush Peterbilt Truck Center, Greeley 
Rush Truck Center, Greeley 
Rush Peterbilt Truck Center, Pueblo 
Rush Truck Center, Pueblo 
Rush Truck Center, Colorado Springs 
Rush Peterbilt Truck Center, Colorado Springs 
Rush Isuzu Trucks, Denver 
Rush Isuzu Trucks, Orlando 
Rush Truck Center, Orlando 
Rush Isuzu Truck Center, Orlando 
Rush Peterbilt Truck Center, Orlando 
Rush Truck Center, Orlando Light & Medium Duty 

 
 
 
 
 
 
 
 
 
 
Rush Isuzu Trucks, Orlando North 
Rush Truck Center, Orlando North 
Rush Truck Center, Orlando South 
Rush Peterbilt Truck Center, Orlando South 
Rush Truck Center, Orlando Used Trucks 
Rush Truck Center, Haines City 
Rush Peterbilt Truck Center, Haines City 
Rush Truck Center, Tampa 
Rush Peterbilt Truck Center, Tampa 
Rush Truck Center, Jacksonville 
Rush Peterbilt Truck Center, Jacksonville 
Rush Truck Center, Jacksonville East 
Rush Peterbilt Truck Center, Jacksonville East 
Rush Truck Center, Lake City 
Rush Peterbilt Truck Center, Lake City 
Rush Truck Center 
House of Trucks, Miami 
Rush Medium Duty Truck Center, Atlanta 
Rush Isuzu Trucks, Atlanta 
Rush Truck Center, Atlanta 
Rush Bus Center, Atlanta 
Rush Truck Center, Atlanta Collision Center 
Rush Truck Center, Doraville 
Rush Isuzu Trucks, Doraville 
Rush Truck Center, Smyrna 
Rush Truck Center, Tifton  
Rush Bus Center, Tifton 
Rush Truck Center, Columbus 
Rush Truck Center, Gainesville 
Rush Truck Center, Augusta 
Rush Truck Center, Blackshear 
Rush Truck Center, Macon 
Rush Truck Center, Valdosta 
Rush International Truck Center, Boise 
Rush International Truck Center, Idaho Falls 
Rush International Truck Center, Lewiston 
Rush International Truck Center, Twin Falls 
Rush Truck Center, Boise 
Rush Truck Center, Idaho Falls 
Rush Truck Center, Lewiston 
Rush Truck Center, Twin Falls 
Rush Truck Center, Bloomington 
Rush Truck Center, Carol Stream 
Rush Truck Center, Champaign 
Rush Truck Center, Chicago 
Rush Truck Center, Effingham 
Rush Truck Center, Huntley 
Rush Truck Center, Joliet 
Rush Truck Center, Quincy 
Rush Truck Center, Springfield  
House of Trucks, Willowbrook 
Rush Truck Center, Gary 
Rush Truck Center, Indianapolis 
Rush Truck Center, Kansas City 
Rush Truck Center, Bowling Green 
Rush Truck Center, St. Peters 
Rush Truck Center, St. Louis 
Rush Truck Center, Omaha 

Rush Truck Centers of Georgia, Inc. 

Delaware 

Rush Truck Centers of Idaho, Inc. 

Delaware 

Rush Truck Centers of Illinois, Inc. 

Delaware 

Rush Truck Centers of Indiana, Inc. 

Delaware 

Rush Truck Centers of Kansas, Inc. 
Rush Truck Centers of Kentucky, Inc. 
Rush Truck Centers of Missouri, Inc. 

Delaware 
Delaware 
Delaware 

Rush Truck Centers of Nebraska, Inc. 

Delaware 

84 

 
 
 
Rush Truck Centers of Nevada, Inc. 

Delaware 

Rush Truck Centers of New Mexico, Inc. 

Delaware 

Rush Truck Centers of North Carolina, Inc. 

Delaware 

Rush Truck Centers of Ohio, Inc. 

Delaware 

Rush Truck Centers of Oklahoma, Inc. 

Delaware 

Rush Truck Centers of Pennsylvania, Inc. 

Delaware 

Rush Truck Centers of Tennessee, Inc. 

Delaware 

Rush Truck Centers of Texas, L.P. 

Texas 

Rush Truck Center, Las Vegas 
Rush Peterbilt Truck Center, Las Vegas 
Rush Truck Center, Albuquerque 
Rush Peterbilt Truck Center, Albuquerque 
Rush Truck Center, Farmington 
Rush Peterbilt Truck Center, Farmington 
Rush Truck Center, Las Cruces 
Rush Peterbilt Truck Center, Las Cruces  
Rush International Truck Center, Charlotte 
Rush Isuzu Trucks, Charlotte 
Rush Truck Center, Charlotte 
Rush Truck Center, Charlotte Collision Center 
Rush Truck Center, Hickory 
Rush Truck Center, Asheville 
Rush Truck Center, Akron  
Rush Truck Center, Cincinnati  
Rush Isuzu Trucks, Cincinnati  
Rush Truck Center, Cleveland  
Rush Truck Center, Columbus 
Rush Truck Center, Columbus West  
Rush Isuzu Trucks, Columbus West  
Rush Truck Center, Dayton  
Rush Isuzu Trucks, Dayton  
Rush Truck Center, Lima  
Rush Bus Center, Cincinnati  
Rush Bus Center, Akron  
Rush Bus Center, Cleveland  
Rush Bus Center, Columbus 
Rush Bus Center, Dayton  
Rush Bus Center, Lima  
Rush Peterbilt Truck Center, Ardmore 
Rush Peterbilt Truck Center, Oklahoma City 
Rush Peterbilt Truck Center, Tulsa 
Rush Truck Center, Ardmore 
Rush Truck Center, Oklahoma City 
Rush Truck Center, Tulsa 
Rush Isuzu Trucks, Oklahoma City 
Rush Used Truck Center, Tulsa 
Rush Truck Rigging 
Perfection Equipment 
Perfection Truck Parts & Equipment, Oklahoma City 
Perfection Crane Repair 
Custom Vehicle Solutions 
Rush Truck Center, Greencastle 
Rush Truck Center, Nashville 
Rush Peterbilt Truck Center, Nashville 
Rush Towing Systems, Nashville 
Rush Truck Center, Memphis 
Custom Vehicle Solutions 
Rig Tough Used Trucks, Dallas 
Rush Bus Center, Austin 
Rush Bus Center, Corpus Christi 
Rush Bus Center, Dallas 
Rush Bus Center, Dallas, Number 2 
Rush Bus Center, Fort Worth 
Rush Bus Center, Houston 
Rush Bus Center, Laredo  
Rush Bus Center, Lufkin 

85 

 
 
 
Rush Bus Center, Pharr 
Rush Bus Center, San Antonio 
Rush Bus Center, San Antonio, Number 2 
Rush Bus Center, Sealy 
Rush Bus Center, Selma 
Rush Bus Center, Texarkana 
Rush Bus Center, Tyler 
Rush Bus Center, Waco 
Rush Isuzu Trucks, Austin 
Rush Isuzu Trucks, College Station 
Rush Isuzu Trucks, Corpus Christi 
Rush Isuzu Trucks, Dallas 
Rush Isuzu Trucks, El Paso 
Rush Isuzu Trucks, Sealy 
Rush Isuzu Trucks, Waco 
Rush Medium Duty Truck Center, Dallas 
Rush Medium Duty Truck Center, Waco 
Rush Peterbilt Truck Center, Abilene 
Rush Peterbilt Truck Center, Amarillo 
Rush Peterbilt Truck Center, Austin 
Rush Peterbilt Truck Center, Beaumont 
Rush Peterbilt Truck Center, Brownsville 
Rush Peterbilt Truck Center, College Station 
Rush Peterbilt Truck Center, Corpus Christi 
Rush Peterbilt Truck Center, Cotulla 
Rush Peterbilt Truck Center, Dalhart 
Rush Peterbilt Truck Center, Dallas 
Rush Peterbilt Truck Center, Dallas South 
Rush Peterbilt Truck Center, El Paso 
Rush Peterbilt Truck Center, Fort Worth 
Rush Peterbilt Truck Center, Houston 
Rush Peterbilt Truck Center, Houston Northwest 
Rush Peterbilt Truck Center, Laredo 
Rush Peterbilt Truck Center, Lubbock 
Rush Peterbilt Truck Center, Lufkin 
Rush Peterbilt Truck Center, Odessa 
Rush Peterbilt Truck Center, Pharr 
Rush Peterbilt Truck Center, San Antonio 
Rush Peterbilt Truck Center, Sealy 
Rush Peterbilt Truck Center, Texarkana 
Rush Peterbilt Truck Center, Tyler 
Rush Peterbilt Truck Center, Victoria 
Rush Peterbilt Truck Center, Waco 
Rush Refuse Systems 
Rush Towing Systems, Houston 
Rush Towing Systems, San Antonio 
Rush Truck Center, Abilene 
Rush Truck Center, Amarillo 
Rush Truck Center, Austin 
Rush Truck Center, Austin North 
Rush Truck Center, Beaumont 
Rush Truck Center, Bryan 
Rush Truck Center, Brownsville 
Rush Truck Center, College Station 
Rush Truck Center, Corpus Christi 
Rush Truck Center, Cotulla 
Rush Truck Center, Dalhart 
Rush Truck Center, Dallas 

86 

 
 
 
Rush Truck Centers of Utah, Inc. 

Delaware 

Rush Truck Centers of Virginia, Inc. 

Delaware 

Rush Truck Leasing, Inc. 

Delaware 

Rush Truck Center, Dallas Medium Duty 
Rush Truck Center, Dallas Light and Medium Duty 
Rush Truck Center, Dallas South 
Rush Truck Center, Denton 
Rush Truck Center, El Paso 
Rush Truck Center, Fort Worth 
Rush Truck Center, Houston 
Rush Truck Center, Houston Medium Duty 
Rush Truck Center, Houston Northwest 
Rush Truck Center, Laredo 
Rush Truck Center, Lubbock 
Rush Truck Center, Lufkin 
Rush Truck Center, Odessa 
Rush Truck Center, Pharr 
Rush Truck Center, San Antonio 
Rush Truck Center, Sealy 
Rush Truck Center, Texarkana 
Rush Truck Center, Tyler 
Rush Truck Center, Victoria 
Rush Truck Center, Waco 
Rush Crane and Refuse Systems International 
World Wide Tires 
House of Trucks, Dallas 
Rush International Truck Center, Salt Lake City 
Rush International Truck Center, Springville 
Rush International Truck Center, St. George 
Rush International Truck Center, Ogden 
Rush Truck Center, Salt Lake City 
Rush Truck Center, Springville 
Rush Truck Center, St. George 
Rush Truck Center, Ogden 
Rush Truck Center, Farr West 
Rush Truck Center, Richmond 
Rush Truck Center, Chester 
Rush Truck Center, Fredericksburg 
Rush Crane Systems 
Rush Idealease, Charlotte 
Rush Refuse Systems 
Augusta Idealease 
Asheville Idealease 
Boise Idealease 
Champaign Idealease 
Charlotte Idealease 
Chicago Idealease  
Cincinnati Idealease  
Cleveland Idealease 
Columbus Idealease 
Dayton Idealease  
Effingham Idealease 
Hickory Idealease 
Indianapolis Idealease 
Indy Idealease 
Lima Idealease  
Macon Idealease 
Norfolk Idealease 
Quincy Idealease 
Richmond Idealease 
Salt Lake City Idealease 

87 

 
 
 
Advance Premium Finance, Inc. 
AiRush, Inc. 
Associated Acceptance, Inc. 

Associated Acceptance of Florida, Inc. 
Associated Acceptance of Georgia, Inc. 
Associated Acceptance of Illinois, Inc. 
Associated Acceptance of Oklahoma, Inc. 
Commercial Fleet Technologies, Inc. 
Idealease of Chicago LLC 
International General Agency, Inc. 
Los Cuernos, Inc. 
Natural Gas Fuel Systems, Inc. 
Rig Tough, Inc. 
RTC Central San Antonio, Inc. 
RTC Nevada, LLC 
Rush Accessories Corporation 
Rush Administrative Services, Inc. 
Rushcare, Inc. 
Rushco, Inc. 
Rush Truck Centers do Brasil Participacoes 
LTDA 
Rush Logistics, Inc. 
Rush Real Estate Holdings, Inc. 
Rush Retail Centers, Inc. 
Rushtex, Inc. 
Truck & Trailer Finance, Inc. 
1187394B.C. Ltd. 

California 
Delaware 
Texas 

Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Illinois 
Texas 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 

Brazil 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Canada 

Springfield Idealease 
St. Louis Idealease 
None 
None 
Automotive Industry Insurance  
Associated Truck Insurance Services 
Rush Truck Insurance Services 
None 
None 
None 
None 
Partsriver, Inc. 
None 
None 
Los Cuernos Ranch 
Momentum Fuel Technologies 
Rush Truck Center, Birmingham 
None 
None 
Chrome Country 
None 
None 
None 

None 
None 
None 
None 
None 
None 
None 

88 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 23.1 

Consent of Independent Registered Public Accounting Firm 

We consent to the incorporation by reference in the following Registration Statements:            

1.  Form S-8 No. 333-219878 pertaining to the Rush Enterprises, Inc. Amended and Restated 2007 Long-

Term Incentive Plan, 

2.  Form S-8 No. 333-198080 pertaining to the Rush Enterprises, Inc. 2007 Long-Term Incentive Plan, 
3.  Form S-8 No. 333-170732 pertaining to the Rush Enterprises, Inc. Deferred Compensation Plan, 
4.  Form S-8 No. 333-168231 pertaining to the Rush Enterprises, Inc. 2007 Long-Term Incentive Plan, 
5.  Form S-8 No. 333-138556 pertaining to the Rush Enterprises, Inc. 2006 Non-Employee Director Stock 

Option Plan, and 

6.  Form S-8 No. 333-121355 pertaining to the Rush Enterprises, Inc. Long-Term Incentive Plan, the Rush 

Enterprises, Inc. 2004 Employee Stock Purchase Plan and Certain Non-Plan Options 

of our reports dated February 26, 2020, with respect to the consolidated financial statements of Rush 
Enterprises, Inc. and subsidiaries and the effectiveness of internal control over financial reporting of Rush 
Enterprises, Inc. and subsidiaries, included in this Annual Report (Form 10-K) of Rush Enterprises, Inc. for 
the year ended December 31, 2019. 

/s/ Ernst & Young LLP 

San Antonio, Texas 
February 26, 2020 

89 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.1 

I, W. M. “Rusty” Rush, certify that: 

CERTIFICATION 

1. 

I have reviewed this annual report on Form 10-K of Rush Enterprises, Inc.; 

2. 
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit 
to state a material fact necessary to make the statements made, in light of the circumstances under which such 
statements were made, not misleading with respect to the period covered by this report;  

3. 
Based on  my  knowledge, the financial statements, and  other financial information included in this 
report, fairly present in all material respects the financial condition, results of operations and cash flows of the 
registrant as of, and for, the periods presented in this report;  

4. 
The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal 
control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant 
and have: 

a) 

designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, particularly during 
the period in which this report is being prepared; 

b) 

designed such internal control over financial reporting, or caused such internal control over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles;  

c) 

evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of 
the end of the period covered by this report based on such evaluation; and 

d) 

disclosed in this report any change in the registrant’s internal control over financial reporting 
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case 
of an annual report) that  has materially affected, or is reasonably likely to materially affect, the registrant’s 
internal control over financial reporting; and 

5. 
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  registrant’s 
board of directors (or persons performing the equivalent functions):  

a) 

all  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, 
process, summarize and report financial information; and 

b) 

any fraud, whether or not material, that involves management or other employees who have 

a significant role in the registrant’s internal control over financial reporting. 

Date: February 26, 2020 

By:  /S/ W. M. “RUSTY” RUSH 

W. M. “Rusty” Rush 

President, Chief Executive Officer and 
Chairman of the Board 
(Principal Executive Officer) 

90 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION 

EXHIBIT 31.2 

I, Steven L. Keller, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Rush Enterprises, Inc.; 

2. 
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit 
to state a material fact necessary to make the statements made, in light of the circumstances under which such 
statements were made, not misleading with respect to the period covered by this report;  

3. 
Based on  my  knowledge, the financial statements, and  other financial information included in this 
report, fairly present in all material respects the financial condition, results of operations and cash flows of the 
registrant as of, and for, the periods presented in this report;  

4. 
The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal 
control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant 
and have: 

a) 

designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, particularly during 
the period in which this report is being prepared; 

b) 

designed such internal control over financial reporting, or caused such internal control over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles;  

c) 

evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of 
the end of the period covered by this report based on such evaluation; and 

d) 

disclosed in this report any change in the registrant’s internal control over financial reporting 
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case 
of an annual report) that  has materially affected, or is reasonably likely to materially affect, the registrant’s 
internal control over financial reporting; and 

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of 
5. 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  registrant’s 
board of directors (or persons performing the equivalent functions):  

a) 

all  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, 
process, summarize and report financial information; and 

b) 

any fraud, whether or not material, that involves management or other employees who have 

a significant role in the registrant’s internal control over financial reporting. 

Date: February 26, 2020 

By:  /S/ STEVEN L. KELLER 

Steven L. Keller 
Chief Financial Officer and Treasurer 
(Principal Financial and Accounting Officer) 

91 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.1 

In connection with this annual report of Rush Enterprises, Inc. (the “Company”) on Form 10-K for the 
year ended December 31, 2019 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”),  I,  W.  M.  “Rusty”  Rush,  President,  Chief  Executive  Officer  and  Chairman  of  the  Board  of  the 
Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002, that: 

1. 
Exchange Act of 1934; and 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities 

2. 
condition and results of operations of the Company. 

The information contained in the Report fairly presents, in all material respects, the financial 

By:         /S/ W. M. “RUSTY” RUSH   
Name:    W. M. “Rusty” Rush 
Title:      President, Chief Executive Officer and 

Chairman of the Board 

Date:      February 26, 2020 

92 

 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.2 

In connection with this annual report of Rush Enterprises, Inc. (the “Company”) on Form 10-K for the 
year ended December 31, 2019 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”), I, Steven L. Keller, Chief Financial Officer and Treasurer of the Company, certify, pursuant to 18 
U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that: 

1. 
Exchange Act of 1934; and 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities 

2. 
condition and results of operations of the Company. 

The information contained in the Report fairly presents, in all material respects, the financial 

By:      /S/ STEVEN L. KELLER  
Name:  Steven L. Keller 
Title:   Chief Financial Officer and 
            Treasurer 
Date:   February 26, 2020 

93