Quarterlytics / Consumer Cyclical / Auto - Dealerships / Rush Enterprises

Rush Enterprises

rusha · NASDAQ Consumer Cyclical
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Ticker rusha
Exchange NASDAQ
Sector Consumer Cyclical
Industry Auto - Dealerships
Employees 5001-10,000
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FY2023 Annual Report · Rush Enterprises
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Table of Contents

(Mark One)

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☑ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2023

☐ TRANSITION REPORT PURSANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number 0-20797

RUSH ENTERPRISES, INC.
(Exact name of registrant as specified in its charter)

Texas
(State or other jurisdiction of incorporation or
organization)

74-1733016

(I.R.S. Employer Identification No.)

555 IH 35 South, New Braunfels, TX
(Address of principal executive offices)

78130
(Zip Code)

Registrant’s telephone number, including area code: (830) 302-5200

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Class A Common Stock, $0.01 par value
Class B Common Stock, $0.01 par value

Trading Symbol(s)
RUSHA
RUSHB

Name of each exchange on which registered
NASDAQ Global Select Market
NASDAQ Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes ☑

No ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.

Yes ☐

No ☑

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes ☑

No ☐

Indicate by check mark whether the registrant has submitted electronically, every Interactive Data File required to be submitted pursuant to Rule 405 of

Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or
an  emerging  growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and  “emerging  growth
company” in Rule 12b-2 of the Exchange Act.

Yes ☑

No ☐

Large Accelerated
Filer
Non-Accelerated Filer ☐

☑

Accelerated Filer

☐

Smaller Reporting Company ☐
Emerging Growth Company ☐

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any

new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark if the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control
over  financial  reporting  under  Section  404(b)  of  the  Sarbanes-Oxley  Act  (15  U.S.C.  7262(b))  by  the  registered  public  accounting  firm  that  prepared  or
issued its audit report. ☑

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in

the filing reflect the correction of an error to previously issued financial statements. ☐

Indicate  by  check  mark  whether  any  of  those  error  corrections  are  restatements  that  required  a  recovery  analysis  of  incentive-based  compensation

received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes ☐

No ☑

The aggregate market value of common stock held by non-affiliates of the registrant as of June 30, 2023 was approximately $3,362,424,057 based
upon the last sales price on June 30, 2023, on The NASDAQ Global Select MarketSM of $40.49 for the registrant’s Class A common stock and $45.37 for
the registrant’s Class B common stock. Shares of common stock held by each executive officer and director and by each shareholder affiliated with a
director or an executive officer have been excluded from this calculation because such persons may be deemed to be affiliates. This determination of
affiliate status is not necessarily a conclusive determination for other purposes.

The registrant had 61,517,252 shares Class A common stock and 16,364,153 shares of Class B common stock outstanding on February 14, 2024.

DOCUMENTS INCORPORATED BY REFERENCE
Portions of registrant’s definitive proxy statement for the registrant’s 2024 Annual Meeting of Shareholders, to be filed with the Securities and
Exchange Commission not later than 120 days after December 31, 2023, are incorporated by reference into Part III of this Form 10-K.

 
 
 
 
 
 
 
 
 
 
 
Table of Contents

RUSH ENTERPRISES, INC.

Index to Form 10-K

Year ended December 31, 2023

Part I

Part II

Business
Risk Factors
Unresolved Staff Comments
Cybersecurity
Properties
Legal Proceedings
Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures about Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

Part III

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Part IV

Item 1
Item 1A
Item 1B
Item 1C
Item 2
Item 3
Item 4

Item 5
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B

Item 10
Item 11
Item 12
Item 13
Item 14

Item 15
Item 16

Exhibits, Financial Statement Schedules
Form 10-K Summary

Page No.

1
18
27
27
27
27
28

28
31
32
43
44
76
76
78

78
78
78
78
78

79
82

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain statements contained in this Form 10-K (or otherwise made by the Company or on the Company’s behalf from time to time in other reports, filings
with the Securities and Exchange Commission (“SEC”), news releases, conferences, website postings or otherwise) that are not statements of historical fact
constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of
1933,  as  amended  (the  “Securities Act”),  and  Section  21E  of  the  Exchange  Act  of  1934,  as  amended  (the  “Exchange Act”),  notwithstanding  that  such
statements are not specifically identified. Forward-looking statements include statements about the Company’s  financial  position,  business  strategy  and
plans and objectives of management of the Company for future operations. These forward-looking statements reflect the best judgments of the Company
about the future events and trends based on the beliefs of the Company’s management as well as assumptions made by and information currently available
to  the  Company’s  management.  Use  of  the  words  “may,”  “should,”  “continue,”  “plan,”  “potential,”  “anticipate,”  “believe,”  “estimate,”  “expect”  and
“intend”  and  words  or  phrases  of  similar  import,  as  they  relate  to  the  Company  or  its  subsidiaries  or  Company  management,  are  intended  to  identify
forward-looking  statements  but  are  not  the  exclusive  means  of  identifying  such  statements.  Forward-looking  statements  reflect  our  current  view  of  the
Company  with  respect  to  future  events  and  are  subject  to  risks  and  uncertainties  that  could  cause  actual  results  to  differ  materially  from  those  in  such
statements.  Please  read  Item  1A.  “Risk Factors”  for  a  discussion  of  certain  of  those  risks.  Other  unknown  or  unpredictable  factors  could  also  have  a
material adverse effect on future results. Although the Company believes that its expectations are reasonable as of the date of this Form 10-K, it can give
no  assurance  that  such  expectations  will  prove  to  be  correct.  The  Company  does  not  intend  to  update  or  revise  any  forward-looking  statements  unless
securities  laws  require  it  to  do  so,  and  the  Company  undertakes  no  obligation  to  publicly  release  any  revisions  to  forward-looking  statements,  whether
because of new information, future events or otherwise.

NOTE REGARDING TRADEMARKS COMMONLY USED IN THE COMPANY’S FILINGS

Peterbilt®  is  a  registered  trademark  of  Peterbilt  Motors  Company.  PACCAR®  is  a  registered  trademark  of  PACCAR,  Inc.  PacLease®  is  a
registered trademark of PACCAR Leasing Corporation. Navistar® is a registered trademark of Navistar International, Inc. International® is a registered
trademark  of  Navistar,  Inc.  Idealease  is  a  registered  trademark  of  Idealease,  Inc.  aka  Idealease  of  North  America,  Inc.  Blue  Bird®  is  a  registered
trademark of Blue Bird Investment Corporation. IC Bus® is a registered trademark of IC Bus, LLC. Hino® is a registered trademark of Hino Motors, Ltd.
Isuzu®  is  a  registered  trademark  of  Isuzu  Motors  Limited.  Ford®  is  a  registered  trademark  of  Ford  Motor  Company.  Dennis  Eagle®  is  a  registered
trademark of Dennis Eagle Limited. Cummins® is a registered trademark of Cummins, Inc. This report contains additional trade names or trademarks of
other companies. Our use of such trade names or trademarks should not imply any endorsement or relationship with such companies.

 
 
 
 
 
 
 
Table of Contents

PART I

Item 1.  Business

References  herein  to  “the  Company,”  “Rush  Enterprises,”  “we,”  “our”  or  “us”  mean  Rush  Enterprises,  Inc.,  a  Texas  corporation,  and  its

subsidiaries unless the context requires otherwise.

Access to Company Information

We electronically file annual reports, quarterly reports, proxy statements and other reports and information statements with the SEC. You may read
and copy any of the materials that we have filed with the SEC at the SEC’s Public Reference Room at 100 F Street NE, Washington, DC 20549. You may
obtain information about the Public Reference Room by calling the SEC at 1-800-SEC-0330. Our filings are also available to you on the SEC’s website at
www.sec.gov.

We make certain of our SEC filings available, free of charge, through our website, including annual reports on Form 10-K, quarterly reports on
Form  10-Q,  current  reports  on  Form  8-K  and  all  amendments  to  these  reports.  These  filings  are  available  as  soon  as  reasonably  practicable  after  such
material is electronically filed with, or furnished to, the SEC. Our website address is www.rushenterprises.com. The information contained on our website,
or on other websites linked to our website, is not incorporated into this report or otherwise made part of this report.

General

Rush  Enterprises,  Inc.  was  incorporated  in  Texas  in  1965  and  consists  of  one  reportable  segment,  the  Truck  Segment,  and  conducts  business

through its subsidiaries. Our principal offices are located at 555 IH 35 South, Suite 500, New Braunfels, Texas 78130.

We are a full-service, integrated retailer of commercial vehicles and related services. The Truck Segment includes our operation of a network of
commercial vehicle dealerships under the name “Rush Truck Centers.” Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt,
International, Hino, Ford, Isuzu, IC Bus, Blue Bird and Dennis Eagle. Through our strategically located network of Rush Truck Centers, we provide one-
stop service for the needs of our commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service
and repair facilities, financing, leasing and rental, and insurance products.

Our  Rush  Truck  Centers  are  principally  located  in  high  traffic  areas  throughout  the  United  States  and  Ontario,  Canada.  Since  commencing
operations  as  a  Peterbilt  heavy-duty  truck  dealer  in  1966,  we  have  grown  to  operate  over  125  franchised  Rush  Truck  Centers  in  23  states.  In  2019,  we
purchased a 50% equity interest in an entity in Canada, Rush Truck Centres of Canada Limited (“RTC Canada”) and on May 2, 2022, we purchased an
additional  30%  equity  interest  in  RTC  Canada  that  increased  our  equity  interest  to  80%.  RTC  Canada  currently  owns  and  operates  14  International
dealership  locations  in  Ontario.  Prior  to  acquiring  the  additional  30%,  we  accounted  for  the  equity  interest  in  RTC  Canada  using  the  equity  method  of
accounting. Now, the operating results of RTC Canada are consolidated in the Consolidated Statements of Operations, the Statements of Comprehensive
Income, the Consolidated Balance Sheets and commercial vehicle unit sales data as of May 2, 2022. 

Our business strategy consists of providing solutions to the commercial vehicle industry through our network of commercial vehicle dealerships.
We  offer  an  integrated  approach  to  meeting  customer  needs  by  providing  service,  parts  and  collision  repairs  in  addition  to  new  and  used  commercial
vehicle  sales  and  leasing,  plus  financial  services,  vehicle  upfitting,  CNG  fuel  systems  through  our  joint  venture  with  Cummins  and  vehicle  telematics
products. We intend to continue to implement our business strategy, reinforce customer loyalty and remain a market leader by continuing to develop our
Rush Truck Centers as we expand our product offerings and extend our dealership network through strategic acquisitions of new locations and opening new
dealerships in our existing areas of operation to enable us to better serve our customers.

1

 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Rush Truck Centers. Our Rush Truck Centers are located in Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois,
Indiana, Kansas, Kentucky, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Virginia and Ontario,
Canada. The following chart reflects our franchises and parts, service and collision repair operations by location as of February 15, 2024:

Rush Truck Center Location

Commercial Vehicle
Franchise(s)

Truck
Sales

Parts
and
Service

Collision
Center

Alabama
     Birmingham
     Mobile
Arizona
     Flagstaff
     Phoenix
     Phoenix East
     Tucson
     Yuma
Arkansas
     Jonesboro
     Lowell
     North Little Rock
     Russellville
California
     Ceres
     Fontana Heavy-Duty
     Fontana Medium-Duty
     Fontana Vocational
     Long Beach
     Los Angeles
     San Diego
     Sylmar
     Ventura
     Victorville
     Whittier
Colorado
     Colorado Springs
     Denver
     Greeley
     Pueblo
Florida
     Haines City
     Jacksonville
     Jacksonville East
     Lake City
     Miami
     Orlando Heavy-Duty
     Orlando Light & Medium-Duty
     Orlando North
     Orlando South
     Tampa
Georgia
     Atlanta
     Atlanta Bus Center
     Augusta
     Columbus
     Doraville
     Gainesville
     Macon
     Smyrna
     Tifton
     Valdosta

None
Peterbilt

Peterbilt
Peterbilt, Hino
Peterbilt
Peterbilt, Hino
Peterbilt

International, IC Bus
International, Isuzu, IC Bus, Dennis Eagle
International, IC Bus, Dennis Eagle
International, IC Bus, Dennis Eagle

Ford
Peterbilt
Peterbilt, Hino, Isuzu
None
Peterbilt
Peterbilt
Peterbilt, Hino, Ford
Peterbilt
Peterbilt
Peterbilt
Ford, Isuzu

Peterbilt
Peterbilt, Ford, Isuzu
Peterbilt
Peterbilt

Peterbilt
Peterbilt, Hino
Peterbilt
Peterbilt
None
Peterbilt, Isuzu
Ford
Isuzu
Isuzu
Peterbilt

International, Hino, Isuzu, IC Bus
IC Bus
International, IC Bus
International, Isuzu, IC Bus
International, Hino, Isuzu, IC Bus
International, IC Bus
International
International, Hino, Isuzu, IC Bus
International, IC Bus
International

2

Yes
Yes

No
Yes
No
Yes
Yes

No
Yes
Yes
Yes

Yes
Yes
Yes
No
No
Yes
Yes
Yes
No
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes

Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

No
Yes

No
Yes
No
No
No

No
Yes
Yes
No

No
Yes
No
No
No
Yes
No
No
No
No
No

No
Yes
No
No

Yes
No
No
No
No
No
No
No
No
No

No
Yes
No
No
No
No
No
No
No
No

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Rush Truck Center Location

Idaho
     Boise
     Idaho Falls
     Lewiston
     Twin Falls
Illinois
     Bloomington
     Carol Stream
     Champaign
     Chicago
     Chicago Light and Medium Duty
     Effingham
     Elk Grove
     Huntley
     Joliet
     Pontoon Beach
     Quincy
     Springfield
Indiana
     Gary
     Indianapolis
Kansas
     Olathe
     Salina
     Topeka
     Wichita
Kentucky
     Bowling Green
Missouri
     Cape Girardeau
     Jefferson City
     Joplin
     Kansas City
     Kansas City Used Trucks
     St. Joseph
     St. Peters
     Springfield
Nevada
     Las Vegas
New Mexico
     Albuquerque
     Farmington
     Las Cruces
North Carolina
     Asheville
     Charlotte
     Hickory
Ohio
     Akron
     Cincinnati
     Cleveland
     Columbus
     Dayton
     Lima

Commercial Vehicle
Franchise(s)

International, Hino, IC Bus
International, IC Bus
International
International

International, Hino
International
International
International
Ford
International
Hino, Isuzu
International
International
International, Dennis Eagle
International
International

International
International

Hino, Isuzu, Dennis Eagle
International, Dennis Eagle
International, Dennis Eagle
International, Dennis Eagle

Peterbilt

International, Dennis Eagle
International, Dennis Eagle
International, Dennis Eagle
International, Dennis Eagle
None
International, Dennis Eagle
International, Dennis Eagle
International, Isuzu, Dennis Eagle

Peterbilt

Peterbilt
Peterbilt
Peterbilt

International
International, Hino, Isuzu
International

International, IC Bus
International, IC Bus, Isuzu, Ford
International, IC Bus
International, IC Bus, Isuzu(1)
International, IC Bus, Isuzu
International, IC Bus

Truck
Sales

Parts
and
Service

Collision
Center

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes

Yes
Yes
Yes
Yes

Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes

Yes
No
Yes

Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes

Yes
Yes
Yes
Yes

Yes

Yes
Yes
Yes
Yes
No
Yes
Yes
Yes

Yes

Yes
Yes
Yes

Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
No
No

No
No
Yes
Yes
No
Yes
No
No
No
No
No
Yes

No
Yes

No
No
No
No

No

No
No
No
Yes
No
No
No
No

No

Yes
No
No

No
Yes
No

No
Yes
No
No
No
No

(1) Our Isuzu franchise is operated out of our Rush Truck Leasing - Columbus location.

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Rush Truck Center Location

Oklahoma
     Ardmore
     Oklahoma City
     Tulsa
Pennsylvania
     Greencastle
Tennessee
     Memphis
     Memphis Used Trucks
     Nashville
Texas
      Abilene
      Amarillo
      Arlington
      Austin

      Austin North
      Beaumont
      Brownsville
      College Station
      Corpus Christi
     Cotulla
     Dalhart
     Dallas Heavy-Duty
     Dallas Medium-Duty
     Dallas Light & Medium-Duty
     Dallas South
     Dallas TRP
     El Paso
     Fort Worth
     Houston
     Houston Medium-Duty
     Laredo
     Lubbock
     Lufkin
     Odessa
     Pharr
     San Antonio
     Sealy
     Texarkana

     Tyler
     Victoria
     Waco

     Wichita Falls

Commercial Vehicle
Franchise(s)

Peterbilt
Peterbilt, Hino, Ford, Isuzu
Peterbilt, Hino

None

International, Isuzu, Dennis Eagle
None
Peterbilt

Peterbilt
Peterbilt
Peterbilt, Blue Bird, Micro Bird, Elkhart
Peterbilt, Hino, Isuzu, Blue Bird, Micro Bird,
Elkhart
Peterbilt
Peterbilt
Peterbilt, Elkhart
Peterbilt
Peterbilt, Hino, Isuzu, Blue Bird, Elkhart
Peterbilt
Peterbilt
Peterbilt, Blue Bird, Micro Bird, Elkhart
Peterbilt, Hino, Blue Bird, Micro Bird, Elkhart
Ford, Isuzu
Peterbilt
None
Peterbilt, Hino, Isuzu
Peterbilt, Blue Bird, Micro Bird, Elkhart
Peterbilt, Hino, Blue Bird, Micro Bird, Elkhart
Peterbilt, Hino
Peterbilt, Blue Bird, Micro Bird, Elkhart
Peterbilt
Peterbilt, Blue Bird, Micro Bird, Elkhart
Peterbilt
Peterbilt, Hino, Blue Bird, Micro Bird, Elkhart
Peterbilt, Hino, Blue Bird, Micro Bird, Elkhart
Peterbilt, Isuzu, Blue Bird, Micro Bird, Elkhart
Peterbilt, Hino, Isuzu, Blue Bird, Micro Bird,
Elkhart
Peterbilt, Blue Bird, Micro Bird, Elkhart
Peterbilt
Peterbilt, Hino, Isuzu, Blue Bird, Micro Bird,
Elkhart
Peterbilt, Blue Bird, Micro Bird

4

Truck
Sales

Parts
and
Service

Collision
Center

Yes
Yes
Yes

Yes

Yes
Yes
Yes

Yes
Yes
Yes
Yes

No
Yes
Yes
Yes
Yes
No
No
Yes
Yes
Yes
No
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes

Yes

Yes
Yes
Yes

Yes

Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes

Yes

No
Yes
Yes

No

Yes
No
Yes

No
No
No
No

No
No
No
No
No
No
No
Yes
No
No
No
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
Yes
No
No

No
No
No

No

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Rush Truck Center Location

Utah
     Ogden
     Salt Lake City
     Springville
     St. George
Virginia
     Chester
     Richmond
Ontario, Canada
     Belleville
     Cornwall
     Kemptville
     Kingston
     Markham
     Mississauga
     Oshawa
     Ottawa East
     Ottawa West
     Pembroke
     Sault Saint Marie
     St. Catharines
     Sudbury
     Timmins

Commercial Vehicle
Franchise(s)

International, IC Bus
International, IC Bus
International
International

International, Hino
International

International, IC Bus
None
International, IC Bus
International, IC Bus
International, IC Bus
International, IC Bus
International, IC Bus
International, IC Bus
None
International, IC Bus
International, IC Bus
International, IC Bus
International, IC Bus
International, IC Bus

Truck
Sales

Parts
and
Service

Collision
Center

Yes
Yes
Yes
Yes

Yes
Yes

Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

No
Yes
No
No

No
Yes

No
No
Yes
No
No
No
No
No
No
No
No
No
No
No

Leasing and Rental Services.  Through  certain  of  our  Rush  Truck  Centers  and  several  stand-alone  Rush  Truck  Leasing  locations,  we  provide  a
broad line of product selections for lease or rent, including Class 4 through Class 8 commercial vehicles, heavy-duty cranes and refuse vehicles. Our lease
and rental fleets are offered to customers on a daily, monthly or long-term basis. Substantially all of our long-term leases also contain a service provision,
whereby we agree to service the vehicle through the life of the lease. The following chart reflects our leasing brands by location:

Rush Truck Leasing
Location

Alabama
    Birmingham
Arizona
    Phoenix
Arkansas
    North Little Rock
    Lowell
California
    Fontana
    Pico Rivera
    San Diego
    Sylmar
Colorado
     Denver
Florida
    Orlando
    Tampa
    Jacksonville
Georgia
    Augusta
    Macon
Idaho
    Boise

Standalone or in a
Rush Truck Center

In RTC

Standalone

In RTC
Standalone

Standalone
Standalone
Standalone
In RTC

Standalone

Standalone
In RTC
Standalone

In RTC
In RTC

In RTC

Brand

PacLease

PacLease

Idealease
Idealease

PacLease
PacLease
PacLease
PacLease

PacLease

PacLease
PacLease
PacLease

Idealease
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Rush Truck Leasing
Location

Illinois
    Carol Stream
    Chicago
    Effingham
    Huntley
    Joliet
    Springfield
Indiana
    Indianapolis
    Gary
Kansas
    Kansas City
    Salina
    Wichita
Missouri
    Joplin
    St. Peters
    Springfield
New Mexico
    Albuquerque
Nevada
    Las Vegas
North Carolina
    Asheville
    Charlotte
Ohio
    Cincinnati
    Cleveland
    Columbus
    Dayton
Oklahoma
    Oklahoma City
Tennessee
    Memphis
    Nashville
Texas
    Austin
    El Paso
    Arlington
    Houston
    Houston NW
    Odessa
    San Antonio
    Tyler
Virginia
    Richmond
    Norfolk
Utah
    Salt Lake City
Ontario, Canada
    Markham
    Mississauga
    Ottawa
    St. Catharines
    Sudbury

Brand

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PacLease

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PacLease

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Standalone or in a
Rush Truck Center

In RTC
In RTC
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In RTC
In RTC

Standalone
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In RTC
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In RTC

In RTC

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In RTC
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In RTC
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In RTC
In RTC

In addition to the locations in the above table, Rush Truck Leasing also provides full-service maintenance on customers’ vehicles at several of our

customers’ facilities.

Financial and Insurance Products.  At  our  Rush  Truck  Centers,  we  offer  third‑party  financing  to  assist  customers  in  purchasing  new  and  used
commercial vehicles. Additionally, we sell, as agent through our insurance agency, a complete line of property and casualty insurance, including collision
and liability insurance on commercial vehicles, cargo insurance and credit life insurance.

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Other Businesses.  Perfection  Equipment  offers  installation  of  equipment,  equipment  repair,  parts  installation,  and  paint  and  body  repair  at  our

location in Oklahoma City. Perfection Equipment specializes in up-fitting trucks used by oilfield service providers and other specialized service providers.

Custom Vehicle Solutions operates at locations in Denton, Texas and Greencastle, Pennsylvania. Custom Vehicle Solutions provides new vehicle

pre-delivery inspections, truck modifications, natural gas fuel system installations, body and chassis upfitting and component installation.

The House of Trucks operates at locations in Dallas, Texas and Chicago, Illinois. The House of Trucks sells used commercial vehicles, new and

used trailers and offers third-party financing and insurance products.

Our World Wide Tires store operates in Houston, Texas. World Wide Tires primarily sells tires for use on commercial vehicles.

Effective January 2022, we sold 50% of our equity interest in Momentum Fuel Technologies to a subsidiary of Cummins, Inc. and we are now
operating the business, Cummins Clean Fuel Technologies, as a joint venture with Cummins. The joint venture manufactures compressed natural gas fuel
systems and related component parts for commercial vehicles at its facility in Roanoke, Texas.

Industry

See Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Industry” for a description of our

industry and the markets in which we operate.

Our Business Strategy

Operating Strategy. Our strategy is to operate an integrated dealership network that provides service solutions to the commercial vehicle industry

throughout the United States and Ontario, Canada. Our strategy includes the following key elements:

● Management by Dealership Units. At each of our dealerships, we operate one or more of the following departments: new commercial vehicle
sales, used commercial vehicle sales, financial services, part sales, service, or a collision center. Our general managers measure and manage
the operations of each dealership according to the specific departments operating at that location. We believe that this system enhances the
profitability of all aspects of a dealership and increases our overall operating margins. Operating goals for each department at each of our
dealerships are established annually and managers are rewarded for performance relative to these goals.

● One-Stop Centers. We have developed our larger commercial vehicle dealerships as “one-stop centers” that offer an integrated approach to
meeting customer needs. We provide service, including collision repairs, parts, new and used commercial vehicles sales, leasing and rental,
plus  financial  services  including  finance  and  insurance.  We  believe  that  this  full-service  strategy  helps  to  mitigate  cyclical  economic
fluctuations because our parts, service and collision center operations (referred to herein collectively as “Aftermarket Products and Services”)
at our dealerships generally tend to be less volatile than our new and used commercial vehicle sales.

● Aftermarket Products and Services. Our aftermarket capabilities include a wide range of services and products, including a fleet of mobile
service  units,  mobile  technicians  who  work  in  our  customers’  facilities,  technology  solutions,  including  vehicle  telematics  support,  a
proprietary line of parts and accessories, and factory-certified service for assembly services for specialized bodies and equipment. We believe
that offering a variety of Aftermarket Products and Services at our dealerships and other locations allows us to meet the expanding needs of
our customers. We continually strive to leverage our dealership network to offer more products and services to our customers.

● Branding Program. We employ a branding program at all of our dealerships through distinctive signage and uniform marketing programs to
take  advantage  of  our  existing  name  recognition  and  to  communicate  the  standardized  high  quality  of  our  products  and  reliability  of  our
services throughout our dealership network.

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Growth Strategy.  Through  our  strategic  expansion  and  acquisition  initiatives,  we  have  grown  to  operate  a  large,  multistate/international,  full-
service network of commercial vehicle dealerships. As described below, we intend to continue to grow our business by expanding our product and service
offerings through acquisitions in new geographic areas and by opening new locations to enable us to better serve our customers.

● Expansion  of  Product  and  Service  Offerings.  We  intend  to  continue  to  expand  our  product  lines  within  our  existing  locations  by  adding
product categories and service capabilities that are both complementary to our existing product lines and well suited to our operating model.
We  will  continue  to  take  advantage  of  technological  advances  that  will  provide  us  with  the  opportunity  to  offer  vehicle  owners  more
aftermarket options and the ability to maximize the performance of vehicles in their fleets using telematics and other technologies.

● Expansion Into New Geographic Areas. We plan to continue to expand our dealership network by acquiring existing dealerships or opening
new locations in areas where we do not already have locations. We believe the geographic diversity of our Rush Truck Center network has
significantly expanded our customer base while reducing the effects of local economic cycles.

● Open  New  Rush  Truck  Centers  in  Existing  Areas  of  Operation.  We  continually  evaluate  opportunities  to  increase  our  market  presence  by

adding new Rush Truck Centers within our current franchises’ areas of operation.

Management of Our Dealerships

Rush Truck Centers

Our Rush Truck Centers are responsible for sales of new and used commercial vehicles, as well as related Aftermarket Products and Services.

Aftermarket Products and Services. Revenues from Aftermarket Products and Services accounted for approximately $2,562.0 million, or 32.3%,
of our total revenues for 2023, and 59.5% of our gross profit. Rush Truck Centers carry a wide variety of commercial vehicle parts in inventory. Certain
Rush  Truck  Centers  also  feature  fully  equipped  service  and  collision  center  facilities,  the  combination  and  configuration  of  which  varies  by  location,
capable of handling a broad range of repairs on most commercial vehicles. Each Rush Truck Center with a service department is a warranty service center
for  the  commercial  vehicle  manufacturers  represented  at  that  location,  if  any,  and  most  are  also  authorized  service  centers  for  other  vehicle  component
manufacturers,  including  Cummins,  Eaton,  Caterpillar  and  Allison.  We  also  have  mobile  service  technicians  and  technicians  who  staff  our  customers’
facilities upon request.

Our service departments perform warranty and non-warranty repairs on commercial vehicles. The cost of warranty work is generally reimbursed
by  the  applicable  manufacturer  at  retail  commercial  rates.  Warranty-related  parts  and  service  revenues  accounted  for  approximately  $168.1  million,  or
2.1%, of our total revenues for 2023. Additionally, we provide a wide array of services, including assembly services for specialized commercial vehicle
bodies  and  commercial  vehicle  mounted  equipment.  Our  goal  is  to  provide  our  customers  with  any  service  that  they  need  related  to  their  commercial
vehicles.

We also enter into contracts to provide full-service maintenance on certain customers’ vehicles. We had 3,246 vehicles under contract maintenance
as of December 31, 2023. The full-service maintenance revenues and retail service revenues are included as Aftermarket Products and Services revenues on
our Consolidated Statements of Income.

New  Commercial  Vehicle  Sales.      New  commercial  vehicle  sales  represent  the  largest  portion  of  our  revenues,  accounting  for  approximately
$4,543.3 million, or 57.3%, of our total revenues in 2023. Of this total, new Class 8 heavy-duty truck sales accounted for approximately $3,083.1 million,
or 38.9%, of our total revenues for 2023, and 67.9% of our new commercial vehicle revenues for 2023.

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Our Rush Truck Centers that sell new and used Class 8 heavy-duty trucks manufactured by Peterbilt, International or Dennis Eagle may also sell
medium-duty  and  light-duty  commercial  vehicles.  Certain  Rush  Truck  Centers  sell  medium-duty  commercial  vehicles  manufactured  by  Peterbilt,  Hino,
Isuzu, Ford, International or Dennis Eagle, buses manufactured by Blue Bird, IC Bus or Elkhart and light-duty commercial vehicles manufactured by Ford
(see Part I, Item 1, “General – Rush Truck Centers” for information on which brands we sell at each Rush Truck Center). New medium-duty commercial
vehicle  sales,  excluding  new  bus  sales,  accounted  for  approximately  $1,119.7  million,  or  14.1%,  of  our  total  revenues  for  2023,  and  24.6%  of  our  new
commercial vehicle revenues for 2023. New bus sales accounted for approximately $192.3 million, or 2.4%, of our total revenues for 2023, and 4.2% of
our new commercial vehicle revenues for 2023. New light-duty commercial vehicle sales accounted for approximately $108.8 million, or 1.4%, of our total
revenues for 2023, and 2.4% of our new commercial vehicle revenues for 2023.

A  significant  portion  of  our  new  commercial  vehicle  sales  are  to  customers  with  large  fleets  of  commercial  vehicles.  Because  of  the  size  and
geographic scope of our Rush Truck Center network, our strong relationships with our fleet customers and our ability to manage large quantities of used
commercial vehicle trade-ins, we are able to successfully market and sell to fleet customers nationwide. We believe that we have a competitive advantage
over many dealerships because we can absorb multi-unit trade-ins often associated with fleet sales and effectively disperse the used commercial vehicles
for resale throughout our dealership network. We believe that the broad range of products and services we offer to purchasers of commercial vehicles at the
time of purchase and post-purchase results in a high level of customer loyalty.

Used Commercial Vehicle Sales.  Used commercial vehicle sales accounted for approximately $414.7 million, or 5.2%, of our total revenues for
2023. We sell used commercial vehicles at most of our Rush Truck Centers and also at our non-franchised used commercial vehicle facilities. We believe
that we are well positioned to market used commercial vehicles due to our ability to recondition them for resale utilizing the service and collision center
departments  of  our  Rush  Truck  Centers  and  our  ability  to  move  used  commercial  vehicles  between  our  dealerships  as  customer  demand  warrants.  The
majority of our used commercial vehicle inventory consists of commercial vehicles taken as trade-ins from new commercial vehicle customers or retired
from our lease and rental fleet, but we also supplement our used commercial vehicle inventory by purchasing used commercial vehicles from third parties
for resale, as market conditions warrant.

Vehicle Leasing and Rental.   Vehicle leasing and rental revenues accounted for approximately $353.8 million, or 4.5%, of our total revenues for
2023.  At  our  Rush  Truck  Leasing  locations,  we  engage  in  full-service  commercial  vehicle  leasing  and  rental  through  our  PacLease  and  Idealease
franchises. As of December 31, 2023, we had 10,463 commercial vehicles in our lease and rental fleet. Generally, we sell commercial vehicles that have
been retired from our lease and rental fleet through our used commercial vehicles sales operations. Historically, we have realized gains on the sale of used
lease and rental fleet inventory.

New  and  Used  Commercial  Vehicle  Financing  and  Insurance.    The  sale  of  financial  and  insurance  products  accounted  for  approximately
$24.3  million,  or  0.3%,  of  our  total  revenues  for  2023.  Finance  and  insurance  revenues  have  minimal  direct  costs  and  therefore,  contribute  a
disproportionate share to our operating profits.

Many of our Rush Truck Centers have personnel responsible for arranging third-party financing for our product offerings. Generally, commercial
vehicle  finance  contracts  involve  an  installment  contract,  which  is  secured  by  the  commercial  vehicle  financed  and  requires  a  down  payment,  with  the
remaining balance generally financed over a two-year to seven-year period. Most of these finance contracts are sold to third parties without recourse to us.
We provide an allowance for repossession losses and early repayment penalties that we may incur under these finance contracts.

We sell, as an agent, a complete line of property and casualty insurance to commercial vehicle owners. Our agency, which operates at locations
around the United States outside of our Rush Truck Centers, is licensed to sell commercial vehicle liability, collision, workers’ compensation, cargo, and
credit life insurance coverage offered by several leading insurance companies. Our renewal rate in 2023 was approximately 81%. We also have licensed
insurance agents at several of our Rush Truck Centers.

Human Capital Management

On December 31, 2023, we employed 7,860 people in the U.S. and 649 people in Canada. Of these employees, less than 1.4% of our workforce
was  classified  as  part-time.  We  do  not  regularly  use  independent  contractors  in  our  business  operations.  We  strive  to  provide  our  employees  with  the
security  of  long-term  employment,  competitive  compensation  and  benefits,  a  consistent  work  schedule  and  opportunities  to  improve  their  skills  and
advance within the Company.

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Core Values. Our core values define our culture and reflect who we are and the way we interact with our customers, suppliers, co-workers and

shareholders. Our core values are productivity, fairness, excellence and a positive attitude and are described below.

● Productivity means constantly striving toward efficiency and success in all interactions and activities while working with a common purpose and

sense of urgency.

● Fairness characterizes our honesty, integrity, truthfulness, dependability and reliability in everything we do.

● Excellence means doing it better than everyone else does. Our excellence is reflected in our first-class facilities, quality products and services,

motivated and talented employees, superior results for the customer and consistency throughout our organization.

● Positive attitude means approaching every day with excitement and passion for our work and dedication to our customers with positive intensity.

Each of these core values is embodied in our code of conduct, which we call our Rush Driving Principles. Employees are required to complete
training on the Rush Driving Principles and certify that they have read and understand such principles on an annual basis. We believe that our core values
are the foundation of a strong and ethical culture that is a strength for us, and we intend to continue building upon that culture to improve performance
across our business.

Employee Recruitment. We strive to attract the best talent from a variety of sources to meet the current and future needs of our business. We have
established relationships with multiple trade schools and universities across the country that we utilize as a source for entry-level talent. Additionally, we
believe it is incumbent upon all our managers to continuously monitor their local markets for experienced individuals who might be successful additions to
our organization.

Compensation Programs and Employee Benefits. Our compensation programs are designed to provide a compensation package that will attract,
retain, motivate and reward employees who must operate in a highly competitive, fast-paced environment. In general, our compensation programs consist
of a base salary or hourly rate, commissions for employees in front-line customer facing roles, cash performance bonuses for certain employees, equity
incentive awards for senior leaders, vacation leave, sick leave and other forms of paid time off.

We are committed to fair pay. In 2020, the Company established a minimum hourly wage of $15.00 an hour. Our employees receive a base level of

monthly or hourly compensation that we believe is commensurate with their expertise, skills, knowledge, experience and location.

We provide our full-time employees with comprehensive benefit options that allow our employees and their families to live healthier and more
secure  lives.  Some  examples  of  the  wide-ranging  benefits  we  offer  include:  medical  insurance,  prescription  drug  benefits,  dental  insurance,  vision
insurance,  hospital  indemnity  insurance,  accident  insurance,  critical  illness  insurance,  smoking  cessation  assistance,  life  insurance,  disability  insurance,
health savings accounts and flexible spending accounts.

We also provide our employees with an opportunity to participate in the ownership of the Company by offering an employee stock purchase plan
that allows employees to contribute a portion of their base earnings every six months toward the semi-annual purchase of the Company’s Class A common
stock. Employees participating in the stock purchase plan receive a 15% discount on the purchase price of the stock, with such discount based on lesser of
the closing price of the Class A common stock on the first business day or the last business day of the semi-annual offering period. In addition, we provide
our employees with an opportunity to save for retirement by participating in our 401k plan, which has a Company-matching component that is based on
years of service.

Talent Development. Our talent development programs supply our employees and leaders with tools and experiences to foster learning, employee
engagement,  leadership  development,  talent  management,  and  employee  development.  Career  development  is  fostered  through  education,  learning
opportunities, succession planning, performance management, and training. Programs are designed to facilitate the development and advancement of talent
from within our organization to enable us to continuously fill our ranks with qualified employees for critical positions in the organization.

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Our Rush Foundational Leader Program is focused on developing key management and leadership skills. The Rush Foundational Leader Program
consists of a series of courses ranging from basic management skills, including promoting a culture of diversity and inclusion, to more advanced leadership
concepts  and  skills  that  are  designed  for  managers  throughout  our  organization.  As  a  continuation  of  our  leadership  development  initiatives,  we  have
implemented  our  High  Impact  Leadership  series,  which  focuses  on  building  more  advanced  leadership  skills  such  as  motivating  employees  through
meaningful  feedback  and  inclusive  leadership  and  communication.  We  also  have  a  New  Graduate  Program  that  identifies  and  recruits  new  talent  from
universities  across  the  country  and  provides  on-the-job  training  for  them  to  fill  various  roles  within  our  dealership  network.  In  addition,  we  have
established  a  program  called  Growing  Resilient  Outstanding  Women  (“GROW”),  which  enables  women  to  continue  their  professional  development
through educational opportunities, mentoring and networking.

To enhance and develop the technical skills of entry-level service and body shop technicians, we established a formal mentorship program lead by
experienced service and body shop technicians who serve as mentors to newly hired, entry level service and body shop technicians. We believe that this
program increases the technicians’ likelihood of career success. This formal mentorship program also helps us identify top performers and we believe it
improves employee performance and retention for participants in the program.

Employee  Experience.  We  conduct  an  annual  comprehensive  employee  engagement  survey  designed  to  measure  organizational  culture  and
engagement. The purpose of the survey is to monitor overall employee engagement with the goal of identifying actions that can be taken to continuously
improve our employee engagement, which we believe leads to increased employee retention. Data collected in each annual employee engagement survey is
maintained and used to track our progress against our internal goals. Additionally, we use onboarding and exit survey feedback to monitor and improve
engagement  and  retention.  We  have  formal  “listening  groups”  that  provide  additional  engagement  channels  for  feedback  from  our  dealerships  to  senior
management throughout the year. One of these groups is the Field Leadership Advisory Group (FLAG). FLAG consists of field employees nominated and
selected  for  their  valuable  experience.  They  provide  regular  feedback  to  executives  to  ensure  that  issues  they  are  facing  are  handled  in  an  efficient  and
consistent manner and with the customer in mind.

Another  aspect  of  the  employee  experience  is  our  reward  and  recognition  program,  called  STAR.  Managers  and  employees  may  nominate  a

colleague for superior work, outstanding effort, and demonstration of our company’s core values.

Management continually monitors employee turnover data, which is supplemented with additional data from exit surveys to assist in determining
the  reasons  for  voluntary  employee  terminations.  In  2023,  our  overall  turnover  rate  for  U.S.  and  Canada  was  25.1%,  compared  to  28.6%  in  2022.  The
turnover rate of our technicians is also monitored closely by management, as the retention of skilled technicians is critical to the success of the Company.
Demand for technicians across the country is very high, and turnover in this role is also traditionally high for commercial vehicle dealers. In 2023, our
turnover rate for U.S. and Canada technicians was 33.6%, compared to 36.7% in 2022.

Ethics and Compliance. We are committed to the highest standards of corporate conduct. We maintain an Ethics and Compliance Program that is
designed to meet external requirements, as well as our core values and code of conduct embodied in the Rush Driving Principles. A central component of
our Ethics and Compliance Program is the continuous training and education of our employees on general ethics and compliance training topics. We also
regularly reinforce our commitment to ethics and integrity in communications with our employees.

Health and Safety. Promoting a safe and healthy workplace is our highest priority and is embodied in our core values. We utilize a mixture of
leading  and  lagging  indicators  to  assess  the  health  and  safety  performance  of  our  operations.  Lagging  indicators  include  the  OSHA  Total  Recordable
Incident  Rate  ("TRIR")  and  the  Lost  Time  (or  Lost  Workday)  Incident  Rate  ("LTIR")  based  upon  the  number  of  incidents  per  100  employees  (or  per
200,000  work  hours).  Leading  indicators  include  training  completion  rates,  tracking  of  local  safety  committee  meeting  minutes,  and  recording  of  near
misses, as well as other proactive actions taken to ensure employee safety. In 2023, we had a TRIR of 3.68, compared to 4.03 in 2022 and a LTIR of .57 in
2023, compared to 0.72 in 2022.

Labor Relations. We  have  entered  into  collective  bargaining  agreements  covering  certain  employees  in  Chicago,  Illinois,  which  will  expire  on
May 10, 2025, Joliet, Illinois, which will expire on May 3, 2026 and Carol Stream, Illinois, which will expire on May 2, 2027. We have the ratified terms
of  an  agreement  covering  certain  employees  in  Chicago  LMD,  which  once  formalized,  will  expire  on  May  6,  2028.  There  have  been  no  strikes,  work
stoppages or slowdowns during the negotiations of the foregoing collective bargaining agreements or at any time in the Company’s history, although no
assurances can be given that such actions will not occur. We believe that our relations with the labor unions that represent these employees are generally
good.

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Sales and Marketing

Our  established  history  of  operations  in  the  commercial  vehicle  business  has  resulted  in  a  strong  customer  base  that  is  diverse  in  terms  of
geography, industry and scale of operations. Our customers include national and regional truck fleets, corporations, local and state governments and owner-
operators. During 2023, no single customer accounted for more than 10% of our sales by dollar volume. We generally promote our products and related
services through direct customer contact by our sales personnel and advertising.

Facility Management

Personnel. Each of our facilities is typically managed by a general manager who oversees the operations, personnel and the financial performance
of  the  location,  subject  to  the  direction  of  a  regional  manager  and  personnel  at  our  corporate  headquarters.  Additionally,  each  full-service  Rush  Truck
Center is typically staffed by department managers, sales representatives and other employees, as appropriate, given the services offered. The sales staff of
each Rush Truck Center is compensated on a salary plus commission, or a commission only basis, while department managers receive a combination of
salary and performance bonus. We believe that our employees are among the highest paid in the industry, which enables us to attract and retain qualified
personnel.

Compliance with Policies and Procedures. Each Rush Truck Center is audited regularly for compliance with corporate policies and procedures.
These internal audits objectively measure dealership performance with respect to corporate expectations in the management and administration of sales,
commercial vehicle inventory, parts inventory, parts sales, service sales, collision center sales, corporate policy compliance and environmental and safety
compliance matters.

Purchasing and Suppliers. Because of our size and the corresponding cost savings we provide, we benefit from volume purchases at favorable
prices that permit us to achieve a competitive pricing position in the industry. We purchase our commercial vehicle inventory and proprietary parts and
accessories  directly  from  the  applicable  vehicle  manufacturer,  wholesale  distributors,  or  other  sources  that  provide  the  most  favorable  pricing.  Most
purchasing commitments are negotiated by personnel at our corporate headquarters. Historically, we have been able to negotiate favorable pricing levels
and terms, which enable us to offer competitive prices for our products.

Commercial  Vehicle  Inventory  Management.  We  utilize  our  management  information  systems  to  monitor  the  inventory  level  of  commercial

vehicles at each of our dealerships and transfer new and used commercial vehicle inventory among Rush Truck Centers as needed.

Parts  Distribution  and  Inventory  Management.  We  utilize  a  parts  inventory  distribution  and  management  system  that  allows  for  the  prompt
transfer of parts inventory among various Rush Truck Centers. The transfer of inventory reduces delays in delivery, helps maximize inventory turns and
assists in reducing overstock and understock. Our network is linked to our major suppliers for purposes of ordering parts and managing parts inventory
levels.  Automated  reordering  and  communication  systems  allow  us  to  maintain  proper  parts  inventory  levels  and  permit  us  to  have  parts  inventory
delivered to our locations, or directly to customers, typically within 24 hours of an order being placed.

Recent Acquisitions

On December 4, 2023, we acquired certain assets of Freeway Ford Truck Sales, Inc., which included real estate and a Ford commercial vehicle
franchise  in  Chicago,  Illinois,  along  with  commercial  vehicle  and  parts  inventory.  The  transaction  was  valued  at  approximately  $16.3  million,  with  the
purchase price paid in cash.

On February 25, 2019, we acquired 50% of the equity interest in RTC Canada, which acquired the operating assets of Tallman Group, the largest
International Truck dealer in Canada. On May 2, 2022, we acquired an additional 30% equity interest for approximately $20.0 million. Prior to acquiring
our additional equity interest, we accounted for the equity interest in RTC Canada using the equity method of accounting. Subsequent to the Company’s
acquisition of the additional 30% equity interest on May 2, 2022, the operating results of RTC Canada are consolidated in the Consolidated Statements of
Income, the Consolidated Statements of Comprehensive Income and the Consolidated Balance Sheets.

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See Note 15 – Acquisitions in the Notes to the Financial Statements for further discussion.

Competition

There is, and will continue to be, significant competition both within our current markets and in new markets we may enter. We anticipate that

competition between us and other dealership groups will continue to increase in our current markets and on a national level based on the following:

● the ability to keep customers’ vehicles operational, which is dependent on the accessibility of dealership locations and the ability to attract and

retain service technicians;

● the  number  of  dealership  locations  representing  the  manufacturers  that  we  represent  and  other  manufacturers,  which  impacts

manufacturers’ ability to provide more consistent, higher quality service in a timely manner across their dealership networks;

● price, value, quality and design of the products sold; and

● our attention to customer service (including technical service).

Our dealerships compete with dealerships representing other manufacturers, including commercial vehicles manufactured by Mack, Freightliner,
Kenworth and Volvo. We believe that our dealerships are able to compete with other franchised dealerships, independent service centers, parts wholesalers,
commercial  vehicle  wholesalers,  rental  service  companies  and  industrial  auctioneers  in  distributing  our  products  and  providing  service  because  of  the
following: the overall quality and reputation of the products we sell; the “Rush” brand name recognition and reputation for quality service; the geographic
scope  of  our  dealership  network;  the  breadth  of  commercial  vehicles  offered  in  our  dealership  network;  and  our  ability  to  provide  comprehensive
Aftermarket Products and Services, as well as financing, insurance and other customer services.

Dealership Agreements

Peterbilt.  We  have  entered  into  nonexclusive  dealership  agreements  with  Peterbilt  that  authorize  us  to  act  as  a  dealer  of  Peterbilt  heavy-  and
medium-duty  trucks.  Our  Peterbilt  areas  of  responsibility  currently  encompass  areas  in  the  states  of  Alabama,  Arizona,  California,  Colorado,  Florida,
Kentucky, Nevada, New Mexico, Oklahoma, Tennessee and Texas. These dealership agreements currently have terms expiring in July 2024. Our dealership
agreements  with  Peterbilt  may  be  terminated  by  Peterbilt  in  the  event  that  the  aggregate  voting  power  of  W.M.  “Rusty”  Rush,  and  certain  current  and
former  executives  of  the  Company  decreases  below  22%.  Sales  of  new  Peterbilt  commercial  vehicles  accounted  for  approximately  29.1%  of  our  total
revenues for 2023.

International. We have entered into nonexclusive dealership agreements with Navistar that authorize us to act as a dealer of International heavy-
and  medium-duty  trucks  and,  in  certain  markets,  IC  buses.  Our  Navistar  areas  of  responsibility  currently  encompass  areas  in  the  states  of  Arkansas,
Georgia, Idaho, Illinois, Indiana, Kansas, Missouri, North Carolina, Ohio, Tennessee, Utah and Virginia. These dealership agreements currently have terms
expiring between May 2025 and January 2029. Sales of new International commercial vehicles accounted for approximately 16.4% of our total revenues
for 2023.

Other  Commercial  Vehicle  Suppliers.  In  addition  to  our  dealership  agreements  with  Peterbilt  and  Navistar,  various  Rush  Truck  Centers  have
entered into dealership agreements with other commercial vehicle manufacturers, including Blue Bird, and Micro Bird, which currently have terms expiring
between March 2024 and May 2029 and Ford, Hino, Isuzu and Dennis Eagle which have perpetual terms. Sales of new non‑Peterbilt and non-International
commercial vehicles accounted for approximately 8.5% of our total revenues for 2023.

Our  dealership  agreements  impose  certain  operational  obligations  and  financial  requirements  upon  us  and  the  relevant  dealerships.  In  addition,

each of our dealership agreements requires the consent of the relevant manufacturer for the sale or transfer of a franchise.

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Any  termination  or  nonrenewal  of  our  dealership  agreements  must  follow  certain  guidelines  established  by  both  state  and  federal  legislation
designed to protect motor vehicle dealers from arbitrary termination or nonrenewal of franchise agreements. The federal Automobile Dealers Day in Court
Act  and  certain  other  similar  state  laws  generally  provide  that  the  termination  or  nonrenewal  of  a  motor  vehicle  dealership  agreement  must  be  done  in
“good faith” and upon a showing of “good cause” by the manufacturer for such termination or nonrenewal, as such terms have been defined by statute and
interpreted in case law.

Floor Plan Financing

Most of our commercial vehicle purchases are made on terms requiring payment to the manufacturer within 15 to 60 days or less from the date the
commercial vehicles are invoiced from the factory. Navistar Financial Corporation and Peterbilt offer trade terms that provide an interest-free inventory
stocking period for certain new commercial vehicles. This interest-free period is generally 15 to 60 days. If the commercial vehicle is not sold within the
interest-free period, we finance the commercial vehicle under the Floor Plan Credit Agreement. On September 14, 2021, we entered into our floor plan
credit  agreement  with  BMO  Harris  Bank  N.A.  (“BMO  Harris”)  (the  “Floor  Plan  Credit  Agreement”)  and  the  lenders  signatory  thereto.  The  Floor  Plan
Credit Agreement includes an aggregate loan commitment of $1.0 billion. Prior to June 1, 2023, borrowings under the Floor Plan Credit Agreement bore
interest at an annual rate equal to (A) the greater of (i) zero and (ii) one month London Interbank Offered Rate (“LIBOR”), determined on the last day of
the prior month, plus (B) 1.10% and were payable monthly. On May 31, 2023, we entered into the First Amendment to the Floor Plan Credit Agreement
that  changed  the  benchmark  interest  rate  to  Term  secured  overnight  financing  rate  (“SOFR”),  as  defined  in  the  amendment.  Effective  June  1,  2023,
borrowings under the Floor Plan Credit Agreement bear interest per annum, payable monthly, at (A) the greater of (i) zero and (ii) Term SOFR, plus (B)
1.20%. Borrowings under the Floor Plan Credit Agreement for the purchase of used inventory are limited to $150.0 million and loans for working capital
purposes are limited to $200.0 million. The Floor Plan Credit Agreement expires September 14, 2026, although BMO Harris has the right to terminate at
any  time  upon  360  days  written  notice  and  we  may  terminate  at  any  time,  subject  to  specified  limited  exceptions.  On  December  31,  2023,  we  had
approximately $984.4 million outstanding under the Floor Plan Credit Agreement. The average daily outstanding borrowings under the Floor Plan Credit
Agreement were $870.1 million during the year ended December 31, 2023. We utilize our excess cash on hand to pay down our outstanding borrowings
under the Floor Plan Credit Agreement, and the resulting interest earned is recognized as an offset to our gross interest expense under the Floor Plan Credit
Agreement.

On July 15, 2022, RTC Canada entered into that certain Amended and Restated BMO Wholesale Financing and Security Agreement (the “RTC
Canada Floor Plan Agreement”) with Bank of Montreal (“BMO”). Pursuant to the terms of the Agreement, BMO agreed to make up to $116.7 million
CAD of revolving credit loans to finance RTC Canada’s purchase of new and used vehicle inventory. Loans to purchase used vehicle inventory are limited
to twenty percent (20%) of the credit limit available at such time. RTC Canada may borrow, repay and reborrow loans from time to time until the maturity
date, provided, however, that the outstanding principal amount on any date shall not exceed the credit limits set forth above with respect to new and used
vehicles. Prior to June 1, 2023, advances under the RTC Canada Floor Plan Agreement bore interest per annum, payable on the first business day of each
calendar month, at the Canadian Offered Dollar Rate (“CDOR”), plus 0.90% and in the case of an advance required to be made in USD dollars, at LIBOR,
plus 1.10%. On June 1, 2023, RTC Canada entered into the First Amendment to the RTC Canada Floor Plan Agreement that changed the interest rate in the
case of an advance required to be made in USD dollars to Term SOFR, as defined in the first amendment. Effective June 1, 2023, advances required to be
made  in  USD  dollars  under  the  RTC  Canada  Floor  Plan  Agreement  bear  interest  per  annum,  payable  monthly,  at  Term  SOFR,  plus  1.20%.  The  RTC
Canada Floor Plan Agreement expires September 14, 2026. On December 31, 2023, we had approximately $55.9 million CAD outstanding under the RTC
Canada Floor Plan Agreement. We utilize our excess cash on hand to pay down our outstanding borrowings under the Floor Plan Credit Agreement, and the
resulting interest earned is recognized as an offset to our gross interest expense under the Floor Plan Credit Agreement.

Lease and Rental Fleet Financing

On September 14, 2021, we entered into a credit agreement (“WF Credit Agreement”) with the lenders signatory thereto (the “WF Lenders”) and
Wells  Fargo  Bank,  National  Association  (“WF”),  as  Administrative  Agent  (in  such  capacity,  the  “WF  Agent”).  Pursuant  to  the  terms  of  the  WF  Credit
Agreement  (as  amended),  the  WF  Lenders  have  agreed  to  make  up  to  $175.0  million  of  revolving  credit  loans  for  certain  of  our  capital  expenditures,
including commercial vehicle purchases for our Idealease leasing and rental fleet, and general working capital needs. We expect to use the revolving credit
loans available under the WF Credit Agreement primarily for the purpose of purchasing commercial vehicles for our Idealease lease and rental fleet. We
may borrow, repay and reborrow amounts pursuant to the WF Credit Agreement from time to time until the maturity date. Borrowings under the WF Credit
Agreement bear interest per annum, payable on each interest payment date, as defined in the WF Credit Agreement, at (A) the daily SOFR plus (i) 1.25%
or (ii) 1.5%, depending on our consolidated leverage ratio or (B) on or after the term SOFR transition date, the term SOFR plus (i) 1.25% or (ii) 1.5%,
depending on our consolidated leverage ratio. The WF Credit Agreement expires on September 14, 2026, although, upon the occurrence and during the
continuance of an event of default, the WF Agent has the right to, or upon the request of the required lenders must, terminate the commitments and declare
all outstanding principal and interest due and payable. We may terminate the commitments at any time. On December 31, 2023, we had approximately
$100.2 million outstanding under the WF Credit Agreement.

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On  November  1,  2023,  the  Company  entered  into  that  certain  Amended  and  Restated  Inventory  Financing  and  Purchase  Money  Security
Agreement with PACCAR Leasing Company (“PLC”), a division of PACCAR Financial Corp. (the “PLC Agreement”). Pursuant to the terms of the PLC
Agreement, PLC agreed to make up to $300.0 million of revolving credit loans to finance certain of our capital expenditures, including commercial vehicle
purchases and other equipment to be leased or rented through our PacLease franchises. We may borrow, repay and reborrow amounts pursuant to the PLC
Agreement from time to time until the maturity date, provided, however, that the outstanding principal amount on any date shall not exceed the borrowing
base. In addition, we must maintain a minimum balance of $190.0 million. Advances under the PLC Agreement bear interest per annum, payable on the
fifth day of the following month, at our option, at either (A) the prime rate, minus 1.95%, provided that the floating rate of interest is subject to a floor of
0%, or (B) a fixed rate, to be determined between us and PLC in each instance of borrowing at a fixed rate. The PLC Agreement expires on December 1,
2025,  although  either  party  has  the  right  to  terminate  the  PLC  Agreement  at  any  time  upon  180  days  written  notice.  On  December  31,  2023,  we  had
approximately $265.0 million outstanding under the PLC Agreement.

On May 31, 2022, RTC Canada entered into that certain BMO Revolving Lease and Rental Credit Agreement (the “RTC Canada Revolving Credit
Agreement”)  with  BMO.  Pursuant  to  the  terms  of  the  RTC  Canada  Revolving  Credit  Agreement,  BMO  agreed  to  make  up  to  $120.0  million  CAD  of
revolving credit loans to finance certain of RTC Canada’s capital expenditures, including commercial vehicle purchases and other equipment to be leased or
rented through RTC Canada’s Idealease franchise, with an additional $20.0 million CAD available upon the request of RTC Canada and consent of BMO.
Advances under the RTC Canada Revolving Credit Agreement bear interest per annum, payable on the first business day of each calendar month, at the
CDOR,  plus  1.35%.  The  RTC  Canada  Revolving  Credit  Agreement  expires  September  14,  2026.  On  December  31,  2023,  we  had  approximately  $64.7
million CAD outstanding under the RTC Canada Revolving Credit Agreement.

Product Warranties

The manufacturers we represent provide retail purchasers of their products with a limited warranty against defects in materials and workmanship,
excluding certain specified components that are separately warranted by the suppliers of such components. We provide a warranty on our proprietary line of
parts  and  related  service  and  the  fuel  systems  manufactured  by  our  joint  venture  entity,  Cummins  Clean  Fuel  Technologies,  and  that  were  previously
manufactured  by  Momentum  Fuel  Technologies.  We  also  provide  an  extended  warranty  beyond  the  manufacturer’s  warranty  on  new  Blue  Bird  school
buses that we sell in Texas, as required by state law.

We  generally  sell  used  commercial  vehicles  in  “as  is”  condition  without  a  manufacturer’s  warranty,  although  manufacturers  sometimes  will
provide a limited warranty on their used products if such products have been properly reconditioned prior to resale or if the manufacturer’s warranty on
such  product  is  transferable  and  has  not  expired.  Although  we  do  not  provide  any  warranty  on  used  commercial  vehicles,  we  offer  for  sale  third-party
warranties.

Trademarks

The trademarks and trade names of the manufacturers we represent, which are used in connection with our marketing and sales efforts, are subject
to limited licenses included in our dealership agreements with each manufacturer. The licenses are for the same periods as our dealership agreements. These
trademarks and trade names are widely recognized and are important in the marketing of our products. Each licensor engages in a continuous program of
trademark  and  trade  name  protection.  We  hold  registered  trademarks  from  the  U.S.  Patent  and  Trademark  Office  for  the  following  names  used  in  this
document: “Rush Enterprises” and “Rush Truck Center.”

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Seasonality

Our Truck Segment is moderately seasonal. Seasonal effects on new commercial vehicle sales related to the seasonal purchasing patterns of any
single customer type are mitigated by the diverse geographic locations of our dealerships and our diverse customer base, including regional and national
fleets,  local  and  state  governments,  corporations  and  owner-operators.  However,  Aftermarket  Products  and  Services  operations  historically  have
experienced higher sales volumes in the second and third quarters.

Backlog

On  December  31,  2023,  our  backlog  of  commercial  vehicle  orders  was  approximately  $3,733.4  million,  compared  to  a  backlog  of  commercial
vehicle  orders  of  approximately  $4,216.0  million  on  December  31,  2022.  Our  backlog  is  determined  quarterly  by  multiplying  the  number  of  new
commercial  vehicles  for  each  commercial  vehicle  ordered  by  a  customer  at  our  Rush  Truck  Centers  by  the  recent  average  selling  price  for  that  type  of
commercial vehicle. We include only confirmed orders in our backlog. However, such orders are subject to cancellation. In the event of order cancellations,
we have no contractual right to the total revenues reflected in our backlog. The delivery time for a custom-ordered commercial vehicle varies depending on
the truck specifications, the demand for the particular model ordered and the status of the supply chain with respect to truck bodies and component parts.
We  sell  the  majority  of  our  new  heavy-duty  commercial  vehicles  by  customer  special  order  and  we  sell  the  majority  of  our  medium-  and  light-duty
commercial vehicles out of inventory. Orders from a number of our major fleet customers are included in our backlog as of December 31, 2023, and we
expect to fill the majority of our backlog orders during 2024, assuming that the manufacturers we represent can meet their current production schedule.
Given the potential for industry headwinds in the coming months caused by lower spot rates and high interest rates, which could negatively impact industry
demand for new commercial vehicles moving forward, we believe that the longer it takes to fill our backlog, the greater the risk that a significant amount of
commercial vehicle orders currently reflected in our backlog could be cancelled. In addition, given the current regulatory uncertainty in connection with the
California Air Resources Board’s (“CARB”) enforcement of its rules and regulations, we believe that certain commercial vehicle orders currently reflected
in our backlog could be canceled with respect to customers that intend to operate such vehicles in California.

Environmental Standards and Other Governmental Regulations

We  are  subject  to  federal,  state  and  local  environmental  laws  and  regulations  governing  the  following:  discharges  into  the  air  and  water;  the
operation  and  removal  of  underground  and  aboveground  storage  tanks;  the  use,  handling,  storage  and  disposal  of  hazardous  substances,  petroleum  and
other materials; and the investigation and remediation of environmental impacts. As with commercial vehicle dealerships generally, and vehicle service,
parts and collision center operations in particular, our business involves the generation, use, storage, handling and contracting for recycling or disposal of
hazardous  materials  or  wastes  and  other  environmentally  sensitive  materials.  We  have  incurred,  and  will  continue  to  incur,  capital  and  operating
expenditures and other costs in complying with such laws and regulations.

Our operations involving the use, handling, storage and disposal of hazardous and nonhazardous materials are subject to the requirements of the
federal  Resource  Conservation  and  Recovery  Act,  or  RCRA,  and  comparable  state  statutes.  Pursuant  to  these  laws,  federal  and  state  environmental
agencies  have  established  approved  methods  for  handling,  storage,  treatment,  transportation  and  disposal  of  regulated  substances  with  which  we  must
comply.  Our  business  also  involves  the  operation  and  use  of  aboveground  and  underground  storage  tanks.  These  storage  tanks  are  subject  to  periodic
testing, containment, upgrading and removal under RCRA and comparable state statutes. Furthermore, investigation or remediation may be necessary in the
event of leaks or other discharges from current or former underground or aboveground storage tanks.

We may also have liability in connection with materials that were sent to third‑party recycling, treatment, or disposal facilities under the federal
Comprehensive Environmental Response, Compensation and Liability Act, or CERCLA, and comparable state statutes. These statutes impose liability for
investigation and remediation of environmental impacts without regard to fault or the legality of the conduct that contributed to the impacts. Responsible
parties under these statutes may include the owner or operator of the site where impacts occurred and companies that disposed, or arranged for the disposal,
of  the  hazardous  substances  released  at  these  sites.  These  responsible  parties  also  may  be  liable  for  damages  to  natural  resources.  In  addition,  it  is  not
uncommon for neighboring landowners and other third parties to file claims for personal injury and property damage allegedly caused by the release of
hazardous substances or other materials into the environment.

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The federal Clean Water Act and comparable state statutes require containment of potential discharges of oil or hazardous substances and require
preparation  of  spill  contingency  plans.  Water  quality  protection  programs  govern  certain  discharges  from  some  of  our  operations.  Similarly,  the  federal
Clean Air Act and comparable state statutes regulate emissions of various air emissions through permitting programs and the imposition of standards and
other requirements.

The  Environmental  Protection  Agency  (“EPA”)  and  the  National  Highway  Traffic  Safety  Administration  (“NHTSA”),  on  behalf  of  the  U.S.
Department of Transportation, issued rules associated with reducing greenhouse gas (“GHG”) emissions and improving the fuel efficiency of medium and
heavy-duty trucks and buses for current model years through 2027.  In addition, in August 2021, the President of the United States issued an executive
order intended to increase fuel efficiency, further reduce GHG emissions and speed up the development of “zero-emission” vehicles. The executive order
calls  for  the  EPA  and  the  Secretary  of  Transportation  to  adopt  new  rules  and  regulations  for  commercial  vehicles  starting  as  early  as  model  year  2027.
Similarly, in June 2020, CARB adopted a final rule that is intended to phase out the sale of internal combustion engine commercial vehicles over time by
requiring  a  certain  percentage  of  each  manufacturer’s  commercial  vehicles  sold  within  the  state  to  be  “zero-emission  vehicles,”  or  “near-zero  emission
vehicles,”  starting  in  model  year  2024.  In  July  2023,  CARB  and  various  manufacturers  of  heavy-duty  commercial  vehicles  and  engines,  including
PACCAR, Navistar, Ford, Hino, Isuzu and Cummins, entered into the Clean Truck Partnership, whereby the manufacturers agreed to comply with CARB’s
emission  requirements  where  applicable,  regardless  of  whether  any  entity  challenges  CARB’s  rule-making  authority,  and  CARB  agreed  to  work  with
manufacturers to provide reasonable lead time to meet CARB’s requirements and before imposing new regulations. In addition, CARB agreed to align its
nitrogen oxide emissions rules with the EPA’s, which go into effect starting in model year 2027, and modify certain of its 2024 nitrogen oxide emissions
regulations,  currently  in  effect,  with  respect  to  which  manufacturers  may  provide  certain  offsets  to  meet  CARB's  emission  targets  in  exchange  for  the
ability to sell legacy engines. Since July 2020, a group of seventeen U.S. states and the District of Columbia have entered into a joint memorandum of
understanding that adopts at least a portion of CARB’s emissions regulations and commits each of them to work together to advance and accelerate the
market for electric Class 3 through 8 commercial vehicles. Six of the states are states where we operate new commercial vehicle dealerships: California,
Colorado, Nevada, New Mexico, North Carolina and Virginia. The signatories to the memorandum all agreed on a goal of ensuring that 100% of new Class
3 through 8 commercial vehicles are zero emission by 2050, with an interim target of 30% zero emission vehicles by 2030. Attaining these goals would
likely require the adoption of new laws and regulations and we cannot predict at this time whether such laws and regulations would have an adverse impact
on our business. Additional regulations, or CARB’s enforcement of its existing regulations, could result in increased compliance costs, additional operating
restrictions or changes in demand for our products and services, which could have a material adverse effect on our business, financial condition and results
of operations.

We do not believe that we currently have any material environmental liabilities or that compliance with environmental laws and regulations will
have a material adverse effect on our results of operations, financial condition or cash flows. However, soil and groundwater impacts are known to exist at
some of our dealerships. Further, environmental laws and regulations are complex and subject to change. In addition, in connection with acquisitions, it is
possible that we will assume or become subject to new or unforeseen environmental costs or liabilities, some of which may be material. In connection with
our dispositions, or prior dispositions made by companies we acquire, we may retain exposure for environmental costs and liabilities, some of which may
be  material.  Compliance  with  current  or  amended,  or  new  or  more  stringent,  laws  or  regulations,  stricter  interpretations  of  existing  laws  or  the  future
discovery  of  environmental  conditions  could  require  additional  expenditures  by  us,  which  could  materially  adversely  affect  our  results  of  operations,
financial condition or cash flows. In addition, such laws could affect demand for the products that we sell.

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Item 1A.  Risk Factors

An investment in our common stock is subject to certain risks inherent to our business. In addition to the other information contained in this Form
10-K,  we  recommend  that  you  carefully  consider  the  following  risk  factors  in  evaluating  our  business.  If  any  of  the  following  risks  actually  occur,  our
financial condition and results of operations could be materially adversely affected. If this were to happen, the value of our common stock could decline
significantly, and you could lose all or part of your investment. This report is qualified in its entirety by these risk factors.

Risks Related to Our Business Operations

We are dependent upon PACCAR for the supply of Peterbilt trucks and parts, the sale of which generates the majority of our revenues.

At certain Rush Truck Centers, we operate as a dealer of Peterbilt trucks and parts pursuant to dealership agreements with Peterbilt, a division of
PACCAR. We have no control over the management or operation of Peterbilt or PACCAR. During 2023, the majority of our revenues resulted from sales of
trucks purchased from Peterbilt and parts purchased from PACCAR Parts. Due to our dependence on PACCAR and Peterbilt, we believe that our long-term
success depends, in large part, on the following:

● our ability to maintain our dealership agreements with Peterbilt;

● the  manufacture  and  delivery  of  competitively  priced,  technologically  current,  emissions-compliant,  high-quality  Peterbilt  trucks  in  quantities

sufficient to meet our requirements;

● the overall success of PACCAR and Peterbilt;

● PACCAR’s continuation of its Peterbilt division; and

● the maintenance of goodwill associated with the Peterbilt brand, which can be adversely affected by decisions made by PACCAR, Peterbilt and

the owners of other Peterbilt dealerships.

A negative change in any of the preceding, or a change in control of PACCAR, could have a material adverse effect on our operations, revenues

and profitability. 

We are dependent upon Navistar for the supply of International trucks and parts and IC buses and parts, the sale of which generate a significant portion of
our revenues.

At certain Rush Truck Centers, we operate as a dealer of International trucks and parts and IC buses and parts pursuant to dealership agreements
with International and IC Bus, each of which are divisions of Navistar. We have no control over the management or operation of International, IC Bus or
Navistar. During 2023, a significant portion of our revenues resulted from sales of trucks purchased from International, buses purchased from IC Bus and
parts purchased from Navistar. Due to our dependence on Navistar, International and IC Bus, we believe that our long-term success depends, in large part,
on the following:

● our ability to maintain our dealership agreements with International and IC Bus;

● the manufacture and delivery of competitively priced, technologically current, emissions-compliant, high-quality International trucks and IC buses

in quantities sufficient to meet our requirements;

● the overall success of Navistar; and

● the maintenance of goodwill associated with the International and IC Bus brands, which can be adversely affected by decisions made by Navistar

and the owners of other International and IC Bus dealerships.

A negative change in any of the preceding, or a change in control of Navistar, could have a material adverse effect on our operations, revenues and

profitability. 

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Our  dealership  agreements  may  be  terminable  upon  a  change  of  control,  and  we  cannot  control  whether  our  controlling  shareholder  and  management
maintain their current ownership positions.

We  have  entered  into  nonexclusive  dealership  agreements  with  Peterbilt  that  authorize  us  to  act  as  a  dealer  of  Peterbilt  trucks.  Peterbilt  may
terminate  our  dealership  agreements  in  the  event  of  a  change  of  control  of  the  Company  or  if  we  violate  any  number  of  provisions  in  the  dealership
agreements.  Under  our  Peterbilt  dealership  agreements,  the  following  constitute  a  change  of  control:  (i)  with  respect  to  the  election  of  directors,  the
aggregate voting power held by W.M. “Rusty” Rush, Scott Anderson, Steven Keller, Corey Lowe, Jody Pollard, Jason Wilder, Michael Goldstone, Mike
Eppes and Michael McRoberts, along with certain other persons who no longer work for the Company (collectively, the “Dealer Principals”) decreases
below 22% (the Dealer Principals, excluding those who no longer work for the Company, controlled approximately 41.6% of the aggregate voting power
with  respect  to  the  election  of  directors  as  of  December  31,  2023);  or  (ii)  any  person  or  entity  other  than  the  Dealer  Principals  and  their  respective
associates, or any person or entity who has been approved in writing by PACCAR, owns common stock with a greater percentage of the voting power with
respect to the election of our directors than the Dealer Principals and their respective associates, in the aggregate, or any person other than Mr. Rush or any
person  who  has  been  approved  in  writing  by  PACCAR,  holds  the  office  of  Chairman  of  the  Board  and  the  President  or  Chief  Executive  Officer  of  the
Company. We have no control over the transfer or disposition of Mr. Rush’s, or his estate’s, common stock. If Mr. Rush were to sell his Class B common
stock or bequest his Class B common stock to a person or entity other than the Dealer Principals, or if his estate is required to liquidate its Class B common
stock that it owns, directly or indirectly, to pay estate taxes or otherwise, the change of control provisions of the Peterbilt dealership agreements may be
triggered, which would give Peterbilt the right to terminate our dealership agreements. If our dealership agreements with Peterbilt are terminated, we will
lose the right to purchase Peterbilt products and operate as an authorized Peterbilt dealer, which would have a material adverse effect on our operations,
revenues and profitability.

Our dealership agreements are non-exclusive and have relatively short terms, which could result in nonrenewal or imposition of less favorable terms upon
renewal.

Our  dealership  agreements  generally  do  not  provide  us  with  exclusive  dealerships  in  any  of  the  areas  of  responsibility  assigned  in  each  dealer
agreement.  The  manufacturers  we  represent  could  elect  to  create  additional  dealers  in  our  areas  of  responsibility  in  the  future,  subject  to  restrictions
imposed  by  state  laws.  While  dealership  agreements  typically  restrict  dealers  from  operating  franchised  sales  or  service  facilities  outside  their  areas  of
responsibility,  such  agreements  do  not  restrict  sales  or  marketing  activity  outside  the  areas  of  responsibility.  Accordingly,  we  engage  in  sales  and  other
marketing activities outside our assigned areas of responsibility and other dealers engage in similar activities within our areas of responsibility.

Our dealership agreements with the manufacturers we represent have current terms expiring between March 2024 and May 2029. Upon expiration
of each agreement, we must negotiate a renewal. Management expects that, consistent with in some cases decades of past practice, each of our dealership
agreements will be renewed or otherwise extended before its termination date, provided that we do not breach any of the material terms of such agreement.

Management attempts to mitigate the risk that any manufacturer would not renew a dealership agreement by providing superior representation of
each  brand  that  we  represent  in  each  of  our  areas  of  responsibility.  We  deliver  superior  representation  to  our  manufacturers  by  continuously  investing
substantial capital into our dealership locations, marketing and personnel. Senior members of our management team also communicate with management of
the manufacturers that we represent on a regular basis, which we believe allows us to identify any potentially problematic issues as early as possible so that
we can begin working on mutually agreeable solutions. In addition to the proactive steps that management takes, the risks that our dealership agreements
will not be renewed are also mitigated by dealer protection laws that exist in each of the states that our dealerships are located. Many of these state dealer
franchise laws restrict manufacturers’ ability to refuse to renew dealership agreements or to impose new terms upon renewal. However, to the extent such
laws did allow for nonrenewal or the imposition of new terms, the relatively short terms would give manufacturers the opportunity to exercise such rights.
Any  nonrenewal  or  imposition  of  less  favorable  terms  upon  renewal  could  have  an  adverse  impact  on  our  business  and  in  the  case  of  the  Peterbilt  or
Navistar dealership agreements, would have an adverse impact on our business.

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Our growth strategies may be unsuccessful if we are unable to successfully execute our strategic initiatives or identify and complete future acquisitions.

Over the past few years, we have spent significant resources and efforts attempting to grow and enhance our Aftermarket Products and Services
business  and  increase  profitability  through  new  business  process  management  initiatives.    These  efforts  require  timely  and  continued  investment  in
technology, facilities, personnel and financial and management systems and controls.  We may not be successful in implementing all of the processes that
are  necessary  to  support  any  of  our  growth  initiatives,  which  could  result  in  our  expenses  increasing  disproportionately  to  our  incremental  revenues,
causing our operating margins and profitability to be adversely affected.

Historically, we have achieved a significant portion of our growth through acquisitions, and we will continue to consider potential acquisitions on
a  selective  basis.    There  can  be  no  assurance  that  we  will  be  able  to  identify  suitable  acquisition  opportunities  in  the  future  or  that  we  will  be  able  to
consummate  any  such  transactions  on  terms  and  conditions  acceptable  to  us.    Moreover,  there  can  be  no  assurance  that  we  will  obtain  manufacturers’
consents to acquisitions of additional franchises.

In  the  long-term,  technological  advances  in  the  commercial  vehicle  industry,  including  drivetrain  electrification  or  other  alternative  fuel  technologies,
could have a material adverse effect on our business.

The commercial vehicle industry is predicted to experience change over the long-term. We see these changes beginning to occur, as certain of the
manufacturers we represent now have vehicles with electric drivetrains available for purchase. Technological advances, including with respect to drivetrain
electrification or other alternative fuel technologies, could potentially have a material adverse effect on our parts and service business, as such vehicles are
currently being described as potentially requiring less service and having fewer parts.  The effect of these technological advances on our business is still
uncertain, as there are many factors that are unknowable at this time, including when the infrastructure to support widespread adoption of such vehicles will
be in place and when such vehicles may be commercially available at price points that would lead to their widespread adoption. Regardless of where the
industry goes with respect to alternative fuel vehicles, we believe that, due to the geographic reach of our dealership network, relationships with both the
manufacturers we represent and our customers and our access to capital, we are well-positioned to serve our customers’ evolving needs.

Similarly, although we are aware of ongoing efforts to facilitate the development of autonomous commercial vehicles, the eventual timing of the
availability  of  autonomous  commercial  vehicles  is  uncertain  due  to  regulatory  requirements  and  additional  technological  requirements.  The  effect  of
autonomous  commercial  vehicles  on  the  commercial  vehicle  industry  is  uncertain  and  could  include  changes  in  the  level  of  new  and  used  commercial
vehicles  sales,  the  price  of  new  commercial  vehicles,  and  the  role  of  franchised  dealers,  any  of  which  could  materially  adversely  affect  our  business,
financial condition and results of operations. 

Climate change concerns may impact our business in the future; natural disasters and adverse weather events can disrupt our business.  

The concerns over climate change may impact our business in the future. Our current business model depends on our ability to sell, and provide
services to, commercial vehicles primarily powered by diesel and gasoline internal combustion engines, which result in greenhouse gas emissions. While
the manufacturers we represent have made substantial progress in reducing the amount of greenhouse gas emissions that result from internal combustion
engines, it is widely accepted that alternative fuel vehicles are necessary to address climate change. Reductions in the sale and use of commercial vehicles
powered by internal combustion engines creates risks to our historical business operations and we cannot predict the future costs to our business resulting
from these developments. However, we also believe that an industry transition away from internal combustion engines presents significant opportunities for
us. Due in large part to the geographic reach of our dealership network, relationships with both the manufacturers we represent and our customers and our
access  to  capital,  we  believe  we  are  well-positioned  to  serve  our  customers’  evolving  needs  and  help  them  reduce  their  greenhouse  gas  emissions  by
helping them integrate more alternative fuel vehicles into their fleets and providing various services related thereto.

Scientific evidence suggests that a warming climate potentially results in an environment more prone to natural disasters, such as hurricanes and
flooding.  Some  of  our  dealerships  are  located  in  regions  of  the  United  States  where  natural  disasters  and  severe  weather  events  (such  as  hurricanes,
earthquakes, fires, floods, tornadoes and hailstorms) may disrupt our operations, which may adversely impact our business, results of operations, financial
condition and cash flows. In addition to business interruption, our business is subject to substantial risk of property loss due to the significant concentration
of property at dealership locations. Although our vehicle inventory is insured, we self-insure our property insurance with respect to the real property and
personal property (other than our vehicle inventory) that we own. Thus, we may be exposed to property losses that could have a material adverse effect on
our business, financial condition, results of operations or cash flows, although we believe that such a material adverse effect would be unlikely.

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Risks Related to Financial and Economic Matters

We may be required to obtain additional financing to maintain adequate inventory levels.

Our  business  requires  new  and  used  commercial  vehicle  inventories  held  for  sale  to  be  maintained  at  dealer  locations  in  order  to  facilitate
immediate sales to customers on demand. We generally purchase new and used commercial vehicle inventories with the assistance of floor plan financing
agreements. Our primary floor plan financing agreement, the Floor Plan Credit Agreement, expires on September 14, 2026, and may be terminated without
cause upon 360 days’ notice. In the event that our floor plan financing becomes insufficient to satisfy our future requirements or our floor plan providers
are  unable  to  continue  to  extend  credit  under  our  floor  plan  agreements,  we  would  need  to  obtain  similar  financing  from  other  sources.  There  is  no
assurance that such additional floor plan financing or alternate financing could be obtained on commercially reasonable terms.

Changes in interest rates could have a negative adverse effect on our profitability. 

Our  Floor  Plan  Credit  Agreement,  RTC  Canada  Floor  Plan  Agreement,  WF  Credit  Agreement,  PLC  Agreement  and  RTC  Canada  Revolving
Credit  Agreement  are  each  subject  to  variable  interest  rates.  Therefore,  our  interest  expense  rises  when  interest  rates  increase.  In  addition,  any  rise  in
interest  rates  generally  may  also  have  the  effect  of  depressing  demand  in  the  interest  rate  sensitive  aspects  of  our  business,  particularly  new  and  used
commercial vehicle sales, because many of our customers finance such purchases. As a result, a rise in interest rates may have the effect of simultaneously
increasing our costs and reducing our revenues, which could negatively affect our business, financial condition and results of operations. See “Quantitative
and Qualitative Disclosures about Market Risk” for a discussion regarding our interest rate sensitivity.

The dollar amount of our backlog, as stated at any given time, is not necessarily indicative of our future earnings.

As  of  December  31,  2023,  our  backlog  of  new  commercial  vehicle  orders  was  approximately  $3,733.4  million.  Our  backlog  is  determined
quarterly by multiplying the number of new commercial vehicles for each particular type of commercial vehicle ordered by a customer at our Rush Truck
Centers by the recent average selling price for that type of commercial vehicle. We only include confirmed orders in our backlog. However, such orders are
subject to cancellation. In the event of order cancellation, we have no contractual right to the total revenues reflected in our backlog.

Reductions in backlog due to cancellation by a customer or for other reasons will adversely affect, potentially to a material extent, the revenue and
profit we actually receive from orders projected in our backlog. If we were to experience significant cancellations of orders in our backlog, our financial
condition could be adversely affected.

Given the potential for industry headwinds in the coming months caused by low spot rates and high interest rates, which could negatively impact
industry demand for new commercial vehicles moving forward, we believe that the longer it takes to fill our backlog, the greater the risk that a significant
amount  of  commercial  vehicle  orders  currently  reflected  in  our  backlog  could  be  cancelled.  In  addition,  given  the  current  regulatory  uncertainty  in
connection with CARB’s rules and regulations, we believe that certain commercial vehicle orders currently reflected in our backlog could be cancelled with
respect to customers that intend to operate such vehicles in California.  

Impairment in the carrying value of goodwill and other indefinite-lived intangible assets could negatively affect our operating results.

We have a substantial amount of goodwill on our balance sheet as a result of acquisitions we have completed. Approximately 99% of this goodwill
is concentrated in our Truck Segment. The carrying value of goodwill represents the fair value of an acquired business in excess of identifiable assets and
liabilities as of the acquisition date. Goodwill is not amortized, but instead is evaluated for impairment at least annually, or more frequently if potential
interim indicators exist that could result in impairment. In testing for impairment, if the carrying value of a reporting unit exceeds its current fair value as
determined based on the discounted future cash flows of the reporting unit, the goodwill is considered impaired and is reduced to fair value via a non-cash
charge to earnings. Events and conditions that could result in impairment include weak economic activity, adverse changes in the regulatory environment,
any matters that impact the ability of the manufacturers we represent to provide us with commercial vehicles or parts, issues with our franchise rights, or
other  factors  leading  to  reductions  in  expected  long-term  sales  or  profitability.  Determination  of  the  fair  value  of  a  reporting  unit  includes  developing
estimates  that  are  highly  subjective  and  incorporate  calculations  that  are  sensitive  to  minor  changes  in  underlying  assumptions.  Changes  in  these
assumptions or a change in the Company’s reportable segments could result in an impairment charge in the future, which could have a significant adverse
impact on our reported earnings.  See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Critical Accounting
Policies and Estimates — Goodwill” for more information regarding the potential impact of changes in assumptions.

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Our business is subject to a number of economic risks.

New  and  used  commercial  vehicle  retail  sales  tend  to  experience  periods  of  decline  when  general  economic  conditions  worsen.  We  may
experience sustained periods of decreased commercial vehicle sales in the future. Any decline or change of this type could materially affect our business,
financial condition and results of operations. In addition, adverse regional economic and competitive conditions in the geographic markets in which we
operate could materially adversely affect our business, financial condition and results of operations. Our commercial vehicle sales volume therefore may
differ from industry sales fluctuations.

Economic conditions and the other factors described above also may materially adversely impact our sales of parts and repair services, and finance

and insurance products.

We depend on relationships with the manufacturers we represent and component suppliers for sales incentives, discounts and similar programs which are
material to our operations.

We  depend  on  the  manufacturers  we  represent  and  component  suppliers  for  sales  incentives,  discounts,  warranties  and  other  programs  that  are
intended to promote the sales of their commercial vehicles or our use of their components in the vehicles we sell. Most of the incentives and discounts are
individually negotiated and not always the same as those made available to commercial vehicle manufacturers or our competitors. These incentives and
discounts are material to our operations. A reduction or discontinuation of a commercial vehicle manufacturer’s or component supplier’s incentive program
could have a material adverse effect on our profitability.

We  are  dependent  on  the  ongoing  success  of  the  manufacturers  we  represent  and  adverse  conditions  affecting  the  manufacturers  we  represent  may
negatively impact our revenues and profitability. 

The  success  of  each  of  our  dealerships  is  dependent  on  the  manufacturers  represented  at  each  dealership.  Our  ability  to  sell  new  vehicles  that
satisfy our customers’ demands and replacement parts is dependent on the ability of the manufacturers we represent to produce and deliver new vehicles
and replacement parts to our dealerships. Additionally, our dealerships perform warranty work for vehicles under manufacturer product warranties, which
are billed to the appropriate vehicle manufacturer or component supplier as opposed to invoicing our customer. We generally have significant receivables
from  vehicle  manufacturers  and  component  suppliers  for  warranty  and  service  work  performed  for  our  customers.  In  addition,  we  rely  on  vehicle
manufacturers and component suppliers to varying extents for product training, marketing materials, and other items for our stores. Our business, results of
operations,  and  financial  condition  could  be  materially  adversely  affected  as  a  result  of  any  event  that  has  a  material  adverse  effect  on  the  vehicle
manufacturers or component suppliers we represent.

The manufacturers we represent may be adversely impacted by economic downturns, significant declines in the sales of their new vehicles, the
ability to manufacture or supply vehicles that comply with applicable emissions requirements, labor strikes or similar disruptions (including within their
major  suppliers),  rising  raw  materials  costs,  rising  employee  benefit  costs,  adverse  publicity  that  may  reduce  consumer  demand  for  their  products
(including due to bankruptcy), product defects, vehicle recall campaigns, litigation, poor product mix or unappealing vehicle design, governmental laws
and  regulations,  or  other  adverse  events.  Our  results  of  operations,  financial  condition  or  cash  flows  could  be  adversely  affected  if  one  or  more  of  the
manufacturers we represent are impacted by any of the foregoing adverse events.

Actions taken in response to continued operational losses by manufacturers we represent, including bankruptcy or reorganizations, could have a
material adverse effect on our sales volumes and profitability. In addition, such actions could lead to the impairment of one or more of our franchise rights,
inventories, fixed assets and other related assets, which in turn could have a material adverse effect on our financial condition and results of operations.
Actions taken in response to continued operational losses by manufacturers we represent, including bankruptcy or reorganizations, could also eliminate or
reduce such manufacturers’ indemnification obligations to our dealerships, which could increase our risk in products liability actions.

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Risks Related to Legal and Regulatory Matters

If state dealer laws are repealed or weakened, our dealerships will be more susceptible to termination, nonrenewal or renegotiation of their dealership
agreements.

We depend on our vehicle dealership agreements for a substantial portion of our revenues and profitability. State dealer laws generally provide that
a manufacturer may not terminate or refuse to renew a dealership agreement unless it has first provided the dealer with written notice setting forth good
cause  and  stating  the  grounds  for  termination  or  nonrenewal.  Vehicle  manufacturers’  lobbying  efforts  may  lead  to  the  repeal  or  revision  of  state  motor
vehicle dealer laws. If motor vehicle dealer laws are repealed or amended in the states in which we operate dealerships, the manufacturers we represent
may be able to terminate our vehicle dealership agreements without providing advance notice, an opportunity to cure or a showing of good cause. Without
the protection of state dealer laws, or if such laws are weakened, we will be subject to higher risk of termination or nonrenewal of our vehicle dealership
agreements.  Termination  or  nonrenewal  of  our  vehicle  dealership  agreements  would  have  a  material  adverse  effect  on  our  operations,  revenues  and
profitability.

The  commercial  vehicles  that  we  sell  are  subject  to  federal  and  state  regulations  focused  on  reducing  engine  emissions  and  we  are  dependent  on  the
manufacturers that we represent to produce or supply engines that comply with such regulations.

Laws and regulations intended to achieve the goal of significantly reducing engine emissions associated with the operation of commercial vehicles
are complex and subject to change. For example, in August 2021, the President of the United States issued an executive order intended to increase fuel
efficiency,  further  reduce  GHG  emissions  and  speed  up  the  development  of  “zero-emission”  vehicles.  The  executive  order  calls  for  the  EPA  and  the
Secretary  of  Transportation  to  adopt  new  rules  and  regulations  for  commercial  vehicles  starting  as  early  as  model  year  2027.  Similarly,  in  June  2020,
CARB adopted a final rule that is intended to phase out the sale of diesel-powered commercial vehicles over time by requiring a certain percentage of each
manufacturer’s commercial vehicles sold within the state to be “zero-emission vehicles,” or “near-zero emission vehicles,” starting in model year 2024. In
July  2023,  CARB  and  various  manufacturers  of  heavy-duty  commercial  vehicles  and  engines,  including  PACCAR,  Navistar,  Ford,  Hino,  Isuzu  and
Cummins, entered into the Clean Truck Partnership, whereby the manufacturers agreed to comply with CARB’s emission requirements where applicable,
regardless of whether any entity challenges CARB’s rule-making authority, and CARB agreed to work with manufacturers to provide reasonable lead time
to meet CARB’s requirements and before imposing new regulations. In addition, CARB agreed to align its nitrogen oxide emissions rules with the EPA’s,
which go into effect starting in model year 2027, and modify certain of its 2024 nitrogen oxide emissions regulations, currently in effect, with respect to
which manufacturers may provide certain offsets to meet CARB's emmision targets in exhange for the ability to sell legacy engines.

Since July 2020, a group of seventeen U.S. states and the District of Columbia entered into a joint memorandum of understanding that adopts at
least  a  portion  of  CARB’s  emissions  regulations  and  commits  each  of  them  to  work  together  to  advance  and  accelerate  the  market  for  electric  Class  3
through 8 commercial vehicles. Six of the states that signed are states where we sell new commercial vehicles: California, Colorado, New Mexico, North
Carolina and Virginia. The signatories to the memorandum all agreed on a goal of ensuring that 100% of new Class 3 through 8 commercial vehicles are
zero emission by 2050, with an interim target of 30% zero emission vehicles by 2030. Attaining these goals would likely require the adoption of new laws
and regulations and we cannot predict at this time whether such laws and regulations would have an adverse impact on our business.

In  addition,  engine  emissions  rules  and  regulations  could  affect  demand  for  the  products  that  we  sell  in  certain  markets.  For  example,  there  is
currently  uncertainty  regarding  CARB’s  regulations  that  became  effective  January  1,  2024.  The  regulations  require  a  certain  percentage  of  each
manufacturer’s  commercial  vehicles  that  are  sold  in  California  to  be  “zero-emission  vehicles,”  or  “near-zero  emission  vehicles,”  starting  in  model  year
2024. There are currently multiple lawsuits pending where plaintiffs are challenging CARB’s rules on the basis that, amongst other things, such rules are
preempted by other federal laws and that the EPA exceeded its authority in granting a waiver allowing CARB’s rules to take effect. We are working with
the manufacturers we represent to understand the potential limitations on the sale of certain new commercial vehicles within California going forward, and
the potential limitations that may apply to our customers that may operate model year 2024 and later commercial vehicles within California. While we do
not currently believe that any reduction in the number of new commercial vehicles that we may be able to sell due to CARB’s rules and regulations would
have a material adverse effect on our results in 2024, our success going forward depends on the ability of our manufacturers to successfully supply new
commercial vehicles that comply with existing and future emissions rules and regulations in each of the markets in which we operate.

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Disruptions to our information technology systems and breaches in data or system security could adversely affect our business.

We  rely  upon  our  information  technology  systems  to  manage  all  aspects  of  our  business,  including  processing  and  recording  sales  to,  and
payments from, customers, managing inventory, communicating with manufacturers and vendors, processing employee payroll and benefits and financial
reporting.  Any  inability  to  manage  these  systems,  including  with  respect  to  matters  related  to  system  and  data  security,  privacy,  reliability,  compliance,
performance and access, as well as any inability of these systems to fulfill their intended purpose within our business, could have an adverse effect on our
business. In addition, in the ordinary course of business, we collect and store sensitive data and information, including our proprietary business information
and that of our customers, suppliers and business partners, as well as personally identifiable information about our employees and customers.

We  take  an  enterprise-wide  approach  to  cybersecurity,  using  established  processes  for  assessing,  identifying,  and  managing  risks  from
cybersecurity threats. We have implemented various measures across our organization to manage our cybersecurity risks, including implementing systems
to  identify,  prevent,  detect,  investigate,  resolve,  and  recover  from  cyber  security  attacks.  All  employees  participate  in  our  security  awareness  training
program, and additional training is required for various roles within the organization. Employees are trained and encouraged to identify and report security
concerns,  and  cybersecurity  is  engrained  in  our  culture.  Our  cybersecurity  risk  management  program  leverages  the  Center  for  Internet  Security  Critical
Security Framework to provide a structured methodology to help ensure the confidentiality, integrity, and availability of our systems and data. We regularly
assess cybersecurity risks and monitor our systems for vulnerabilities. We conduct regular reviews and tests of our systems and our cybersecurity program,
both internally and using consultants and external auditors. These tests include, but are not limited to, vulnerability testing, penetration testing, tabletop
exercises, systems recovery tests, assessments, and other activities to assess the readiness and effectiveness of our cybersecurity controls and protections.
However, despite the security measures we have in place, our facilities and systems, and those of our third-party service providers, could be vulnerable to
cyberattacks and other security breaches, computer viruses, lost or misplaced data, programming errors, human errors or other events, and such incidents
can remain undetected for a period of time despite our best efforts to detect and respond to them in a timely manner.

We  have,  from  time  to  time,  experienced  threats  to  our  data  and  systems,  including  malware,  ransomware  and  computer  virus  attacks.  As
discussed  above,  we  are  continuously  developing  and  enhancing  our  controls,  processes,  and  practices  designed  to  protect  our  systems,  computers,
software, data, and networks from attack, damage, or unauthorized access. This continued development and enhancement requires us to expend significant
additional resources. However, we may not anticipate or combat all types of future attacks until after they have been launched. If any of these breaches of
security  occur,  we  will  be  required  to  expend  additional  capital  and  other  resources,  including  costs  to  deploy  additional  personnel  and  protection
technologies, train employees and engage third-party experts and consultants.

Any  cyberattack,  security  breach  or  other  event  resulting  in  the  misappropriation,  loss,  or  other  unauthorized  disclosure  of  confidential
information of personal identifiable information of employees or customers, whether by us directly or our third-party service providers, could adversely
affect  our  business  operations,  sales,  reputation  with  current  and  potential  customers,  associates  or  vendors  and  employees  and  result  in  litigation  or
regulatory actions, all of which could have a material adverse effect on our business and reputation.

We are exposed to a variety of claims relating to our business and the liability associated with such claims may exceed the level of our insurance coverage.

In the course of our business, we are exposed to claims for personal injury, death or property damage resulting from: (i) our customers’ use of
commercial vehicles that we sell, service, lease or rent; (ii) our customers’ purchase of other products that we design, manufacture, sell or install, such as
commercial  vehicle  parts,  custom  vehicle  modifications  and  CNG  fuel  systems;  and  (iii)  injuries  caused  by  motor  vehicle  accidents  that  our  service  or
delivery  personnel  are  involved  in.  In  addition,  we  have  employees  who  work  remotely  from  time  to  time  at  certain  customers’  locations  that  are
considered inherently dangerous, such as oil or gas well drilling sites, commercial construction sites and manufacturing facilities. We could also be subject
to potential litigation associated with compliance with various laws and governmental regulations at the federal, state or local levels, such as those relating
to vehicle and highway safety, health and workplace safety, security and employment-related claims.

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We  utilize  a  captive  insurance  company  to  manage  our  auto  and  general  commercial  liability  insurance,  which  we  supplement  with  excess
insurance coverage. We self-insure our property insurance with respect to the real property that we own and our personal property (excluding our vehicle
inventory, which is insured). We also maintain various insurance policies with third-party insurers, each of which are subject to deductibles with high dollar
amounts. We may be exposed to claims for which coverage is not afforded or the damages exceed the limits of our insurance coverage or multiple claims
causing us to incur significant out-of-pocket costs before reaching the deductible amount, all of which could adversely affect our financial condition and
results of operations. In addition, the cost of third-party insurance policies may increase significantly upon renewal of those policies as a result of general
rate increases for the type of insurance we carry as well as our historical experience and experience in our industry. Although we have not experienced any
material losses that were not covered by insurance, our existing or future claims may exceed the coverage level of our insurance, and such insurance may
not continue to be available on economically reasonable terms, or at all. If we are required to pay significantly higher premiums for insurance, are not able
to maintain insurance coverage at affordable rates or if we must pay amounts in excess of claims covered by our insurance, we could experience higher
costs that could adversely affect our financial condition and results of operations. In fact, due to the rising costs of premiums over the last couple of years,
we have been generally increasing our use of self-insurance programs and increasing the amounts of our deductibles.

Our dealerships are subject to federal, state and local environmental regulations that may result in claims and liabilities, which could be material.

We  are  subject  to  federal,  state  and  local  environmental  laws  and  regulations  governing  the  following:  discharges  into  the  air  and  water;  the
operation  and  removal  of  underground  and  aboveground  storage  tanks;  the  use,  handling,  storage  and  disposal  of  hazardous  substances,  petroleum  and
other materials; and the investigation and remediation of contamination. As with commercial vehicle dealerships generally, and service, parts and collision
center operations in particular, our business involves the generation, use, storage, handling and contracting for recycling or disposal of hazardous materials
or wastes and other environmentally sensitive materials. Any non-compliance with these laws and regulations could result in significant fines, penalties and
remediation costs which could adversely affect our results of operations, financial condition or cash flows.

We may also have liability in connection with materials that were sent to third party recycling, treatment, or disposal facilities under federal and
state statutes. Applicable laws may make us responsible for liability relating to the investigation and remediation of contamination without regard to fault
or the legality of the conduct that contributed to the contamination. In connection with our acquisitions, it is possible that we will assume or become subject
to  new  or  unforeseen  environmental  costs  or  liabilities,  some  of  which  may  be  material.  In  connection  with  dispositions  of  businesses,  or  dispositions
previously made by companies we acquire, we may retain exposure for environmental costs and liabilities, some of which may be material. In addition,
compliance  with  current  or  amended,  or  new  or  more  stringent,  laws  or  regulations,  stricter  interpretations  of  existing  laws  or  the  future  discovery  of
environmental conditions could require additional expenditures by us which could materially adversely affect our results of operations, financial condition
or cash flows.

We have operations in Canada. As a result, we may incur losses from the impact of foreign currency fluctuations and have higher costs than we otherwise
would have due to the need to comply with foreign laws.

Our  operations  in  Canada  are  subject  to  the  risks  normally  associated  with  international  operations.  These  include:  (i)  the  need  to  convert
currencies,  which  could  result  in  a  gain  or  loss  depending  on  fluctuations  in  exchange  rates;  and  (ii)  the  need  to  comply  with  Canadian  laws  and
regulations, as well as U.S. laws and regulations, applicable to our operations in Canada. Changes in such laws or regulations, or any material failure to
comply with any applicable laws or regulations, could increase our costs, affect our reputation, limit our business and otherwise impact our operations in
adverse ways. In addition, laws or regulations or the interpretations thereof can conflict among jurisdictions, and compliance in one jurisdiction could result
in legal or reputational risks in another jurisdiction.

Risks Related to Our Common Stock

We are controlled by one shareholder and his affiliate.

Collectively, Mr. Rush and his affiliate own approximately 0.3% of our issued and outstanding shares of Class A common stock and 43.7% of our
issued  and  outstanding  Class  B  common  stock.  Mr.  Rush  collectively  controls  approximately  36.6%  of  the  aggregate  voting  power  of  our  outstanding
shares, which is substantially more than any other person or group. The interests of Mr. Rush may not be consistent with the interests of all shareholders.
As a result of such ownership, Mr. Rush has the ability to exercise substantial control over the Company, including with respect to the election of directors,
the determination of matters requiring shareholder approval and other matters pertaining to corporate governance.

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Our dealership agreements could discourage another company from acquiring us.

Our dealership agreements with Peterbilt impose ownership requirements on certain officers of the Company. All of our dealership agreements
include restrictions on the sale or transfer of the underlying franchises. These ownership requirements and restrictions may prevent or deter prospective
acquirers from acquiring control of us and, therefore, may adversely impact the value of our common stock.

Additionally, the number of shares owned by Mr. Rush and his affiliate, the requirement in our dealership agreements that the Dealer Principals
retain a controlling interest in us, the restrictions on who may serve as Chairman of the Board and President or Chief Executive Officer of the Company,
and the restrictions on the sale or transfer of our franchises contained in our dealer agreements, combined with the ability of the Board of Directors to issue
shares of preferred stock without further vote or action by the shareholders, may discourage, delay or prevent a change in control without further action by
our shareholders, which could adversely affect the market price of our common stock or prevent or delay a merger or acquisition that our shareholders may
consider favorable.

Actions  by  our  shareholders  or  prospective  shareholders  that  would  violate  any  of  the  above  restrictions  on  our  dealership  agreements  are
generally outside of our control. If we are unable to renegotiate these restrictions, we may be forced to terminate or sell one or more of our dealerships,
which  could  have  a  material  adverse  effect  on  us.  These  restrictions  may  also  inhibit  our  ability  to  raise  required  capital  or  to  issue  our  stock  as
consideration for future acquisitions.

Our Class A common stock has limited voting power.

Each share of Class A common stock ranks substantially equal to each share of Class B common stock with respect to receipt of any dividends or
distributions declared on shares of common stock and the right to receive proceeds on liquidation or dissolution of us after payment of our indebtedness
and liquidation preference payments to holders of any preferred shares. However, holders of Class A common stock have 1/20th of one vote per share on all
matters requiring a shareholder vote, while holders of Class B common stock have one full vote per share.

Our Class B common stock has a low average daily trading volume. As a result, sales of our Class B common stock could cause the market price of our
Class B common stock to drop, and it may be difficult for a stockholder to liquidate its position in our Class B common stock quickly without adversely
affecting the market price of such shares.

The volume of trading in our Class B common stock varies greatly and may often be light. As of December 31, 2023, the three-month average
daily trading volume of our Class B common stock was approximately 20,330 shares, with five days having a trading volume below 10,000 shares. If any
large shareholder were to begin selling shares in the market, the added available supply of shares could cause the market price of our Class B common
stock to drop. In addition, the lack of a robust resale market may require a shareholder to sell a large number of shares of our Class B common stock in
increments over time to mitigate any adverse impact of the sales on the market price of our Class B common stock.

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Item 1B.  Unresolved Staff Comments

None.

Item 1C.  Cybersecurity

We  take  an  enterprise-wide  approach  to  cybersecurity,  using  established  processes  for  assessing,  identifying,  and  managing  risks  from
cybersecurity threats. We have implemented various measures across our organization to manage our cybersecurity risks, including implementing systems
to  identify,  prevent,  detect,  investigate,  resolve  and  recover  from  cyber  security  attacks.  All  employees  participate  in  our  security  awareness  training
program, and additional training is required for various roles within the organization. Employees are trained and encouraged to identify and report security
concerns, and cybersecurity is engrained in our culture.

Our  cybersecurity  risk  management  program  leverages  the  Center  for  Internet  Security  Critical  Security  Framework  to  provide  a  structured
methodology to help ensure the confidentiality, integrity and availability of our systems and data. We regularly assess cybersecurity risks and monitor our
systems for vulnerabilities. We conduct regular reviews and tests of our systems and our cybersecurity program, both internally and using consultants and
external  auditors.  These  tests  include,  but  are  not  limited  to,  vulnerability  testing,  penetration  testing,  tabletop  exercises,  systems  recovery  tests,
assessments and other activities to assess the readiness and effectiveness of our cybersecurity controls and protections.

Our Information Security program is led by our Chief Information Officer (“CIO”), who reports to our Chief Operating Officer (“COO”). Our CIO
works  with  our  Chief  Privacy  Officer  (“CPO”)  to  address  cybersecurity  and  data  privacy  risks  and  concerns.  The  Information  Security  Governance
Committee (“ISGC”), composed of executives from various corporate functions, oversees our cybersecurity policy and strategy. Our Board of Directors
(the “Board”) oversees our enterprise risk management activities in general, including cybersecurity risks. The Audit Committee of the Board has been
designated  with  specific  oversight  responsibility  with  respect  to  cybersecurity  and  data  privacy  risk  management.  The  Board  receives  a  comprehensive
update on the status of risks related to cybersecurity annually and periodic updates on particular matters. The COO and the ISGC meet with the CIO and
CPO on a regular basis to review and monitor our cybersecurity risks and mitigation efforts. We engage external assessors, consultants, and auditors to
assist  us  in  evaluating  and  enhancing  our  cybersecurity  risk  management  processes.  We  also  have  processes  to  oversee  and  identify  such  risks  from
cybersecurity threats associated with our use of third-party service providers.

While  we  have  not  experienced  a  material  breach,  our  systems  are  frequently  the  target  of  cyber  security  attacks  intending  to  steal,  misuse,  or
destroy data, to impact our ability to do business, or otherwise negatively impact us. If we did experience a significant disruption in service, theft of data, or
other significant attack, it could result in legal claims or proceedings, liability under federal and state laws that protect the privacy of personal information,
regulatory penalties, remediation costs, increased cybersecurity costs, loss of revenue or customers, damage to our reputation or competitive position, or
other harm to our business. For more information regarding the risks we face from cybersecurity threats, please see “Risk Factors.”

Item 2.  Properties

Our  corporate  headquarters  are  located  in  New  Braunfels,  Texas.  As  of  December  2023,  we  also  own  or  lease  numerous  facilities  used  in  our
operations  in  the  following  locations:  Alabama,  Arizona,  Arkansas,  California,  Colorado,  Florida,  Georgia,  Idaho,  Illinois,  Indiana,  Kansas,  Kentucky,
Missouri, New Mexico, Nevada, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Virginia and Ontario, Canada.

We lease a hangar in New Braunfels, Texas for our corporate aircraft. We also own and operate a guest ranch of approximately 10,950 acres near

Cotulla, Texas, which is used for client development purposes.

Item 3.  Legal Proceedings

From time to time, we are involved in litigation arising out of our operations in the ordinary course of business. We maintain liability insurance,
including product liability coverage, in amounts deemed adequate by management. However, an uninsured or partially insured claim, or claim for which
indemnification  is  not  available,  could  have  a  material  adverse  effect  on  our  financial  condition  or  results  of  operations.  As  of  December  31,  2023,  we
believe that there are no pending claims or litigation, individually or in the aggregate, that are reasonably likely to have a material adverse effect on our
financial  position  or  results  of  operations.  However,  due  to  the  inherent  uncertainty  of  litigation,  there  can  be  no  assurance  that  the  resolution  of  any
particular claim or proceeding would not have a material adverse effect on our financial condition or results of operations for the fiscal period in which
such resolution occurred.

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Item 4.  Mine Safety Disclosures

Not applicable.

PART II

Item 5.  Market for Registrant’s Common Equity, Related Shareholder Matters, and Issuer Purchases of Equity Securities

Our  common  stock  trades  on  The  NASDAQ  Global  Select  MarketSM  under  the  symbols  RUSHA  and  RUSHB.  During  2023,  our  Board  of
Directors approved four quarterly cash dividends on all outstanding shares of common stock totaling $0.62 per share. We expect to continue paying cash
dividends on a quarterly basis. However, there is no assurance as to the payment of future dividends because the declaration and payment of such dividends
is  subject  to  the  business  judgment  of  our  Board  of  Directors  and  will  depend  on  historic  and  projected  earnings,  capital  requirements,  covenant
compliance, financial conditions and such other factors as the Board of Directors deems relevant.

The  following  table  sets  forth  the  high  and  low  sales  prices  for  our  Class  A  common  stock  and  Class  B  common  stock  for  the  fiscal  periods

indicated and as quoted on The NASDAQ Global Select MarketSM and dividends declared.

Dividends
Declared

2023

High

Low

Dividends
Declared

2022

High

Low

Class A Common Stock

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Class B Common Stock

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

  $

  $

.14    $
.14     
.17     
.17     

.14    $
.14     
.17     
.17     

41.47    $
41.32     
46.30     
50.42     

43.73    $
45.93     
50.05     
53.11     

33.44    $
33.37     
38.85     
34.68     

35.43    $
36.57     
42.54     
39.81     

.13    $
.13     
.14     
.14     

.13    $
.13     
.14     
.14     

40.59    $
36.25     
35.33     
36.71     

38.67    $
35.17     
40.01     
38.84     

31.56 
31.15 
28.48 
29.43 

29.82 
29.45 
31.25 
32.31 

As of February 2, 2024, there were approximately 18 record holders of Class A common stock and approximately 18 record holders of Class B
common stock. On August 28, 2023, we effected a three-for-two stock split with respect to both our Class A and Class B common stock in the form of a
Stock Dividend. The foregoing stock prices and the following share amounts have been adjusted to give retroactive effect to the stock split for all periods
presented.

As of December 31, 2023, we have not sold any securities in the last three years that were not registered under the Securities Act.

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A summary of our stock repurchase activity for the fourth quarter of 2023 is as follows:

Period
October 1 – October 31, 2023
November 1 – November 30, 2023
December 1 – December 31, 2023
Total

Total
Number of
Shares
Purchased
(1)(2)(3)

Average
Price Paid
Per Share
(1)

Total Number
of Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs (2)

Approximate
Dollar Value of
Shares that May
Yet be
Purchased
Under
the Plans or
Programs (3)

555,284    $
341,834     
1,553,738     
2,450,856     

39.77(4)      
37.92(5)      
43.49(6)      

555,284    $
341,834     
1,553,738     
2,450,856     

12,972,149 
500 
82,420,519 

(1)

(2)
(3)

(4)

(5)

(6)

The calculation of the average price paid per share does not give effect to any fees, commissions or other costs associated with the repurchase of
such shares.
The shares represent Class A and Class B common stock repurchased by us.
We  repurchased  shares  in  2023  under  a  stock  repurchase  program  announced  on  December  2,  2022,  which  authorized  the  repurchase  of  up  to
$150.0 million of our shares of Class A common stock and/or Class B common stock. This plan was terminated effective December 3, 2023; we
repurchased $150.0 million shares of our Class A and Class B common stock under the plan prior to its termination. On December 6, 2023, we
announced the approval of a new stock repurchase program, effective December 5, 2023, authorizing management to repurchase, from time to
time, up to an aggregate of $150.0 million of our shares of Class A common stock and/or Class B common stock.
Represents 456,837 shares of Class A common stock at an average price paid per share of $38.76 and 98,447 shares of Class B common stock at
an average price paid per share of $44.45.
Represents 315,220 shares of Class A common stock at an average price paid per share of $37.52 and 26,614 shares of Class B common stock at
an average price paid per share of $42.57.
Represents 53,566 shares of Class A common stock at an average price paid per share of $41.63 and 1,500,172 shares of Class B common stock at
an average price paid per share of $43.56.

Information  regarding  our  equity  compensation  plans  is  incorporated  by  reference  from  Item  12,  “Security  Ownership  of  Certain  Beneficial

Owners and Management and Related Shareholder Matters,” of this annual report on Form 10-K and should be considered an integral part of this Item 5.

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Performance Graph

          The graph below matches the cumulative 5-Year total return of holders of Rush Enterprises, Inc.'s common stock with the cumulative total returns of
the S&P 500 index and a customized peer group of four companies that includes: Lithia Motors Inc, Paccar Inc, Penske Automotive Group Inc and Werner
Enterprises Inc. The graph assumes that the value of the investment in our common stock, in each index, and in the peer group (including reinvestment of
dividends) was $100 on December 31, 2018, and tracks it through December 31, 2023.

Rush Enterprises, Inc.
S&P 500
Peer Group

12/18

12/19

12/20

12/21

12/22

12/23

100.00     
100.00     
100.00     

133.16     
131.49     
150.22     

174.24     
155.68     
182.27     

244.67     
200.37     
208.38     

246.21     
164.08     
219.78     

357.00 
207.21 
332.47 

The stock price performance included in this graph is not necessarily indicative of future stock price performance.

The  foregoing  performance  graph  shall  not  be  deemed  “soliciting  material”  or  to  be  “filed”  with  the  SEC  for  purposes  of  Section  18  of  the
Exchange  Act,  or  otherwise  subject  to  the  liabilities  under  that  Section,  and  shall  not  be  deemed  to  be  incorporated  by  reference  into  any  filing  of  the
Company under the Securities Act or the Exchange Act. The stock price performance included in this graph is not necessarily indicative of future stock
price performance.

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Item 6.  Selected Financial Data

The information below was derived from the audited consolidated financial statements included in this report and reports we have previously filed
with  the  SEC.  This  information  should  be  read  together  with  those  consolidated  financial  statements  and  the  notes  to  those  consolidated  financial
statements. These historical results are not necessarily indicative of the results to be expected in the future. The selected financial data presented below may
not be comparable between periods in all material respects or indicative of our future financial position or results of operations due primarily to acquisitions
which occurred during the periods presented. See Note 15 to the Company’s Consolidated Financial Statements for a discussion of such acquisitions. The
selected financial data presented below should be read in conjunction with our other financial information included elsewhere herein.

SUMMARY OF INCOME STATEMENT DATA
Revenues

New and used commercial vehicle sales
Aftermarket products and services sales
Lease and rental
Finance and insurance
Other

Total revenues
Cost of products sold
Gross profit
Selling, general and administrative
Depreciation and amortization
Gain (loss) on sale of assets
Operating income
Other income
Interest expense, net
Income before income taxes
Provision (benefit) for income taxes
Net Income
Less: Noncontrolling interest
Net Income attributable to Rush Enterprises

Net income per common share:
Basic
Diluted

Cash dividends declared per share

Weighted average shares outstanding:

Basic
Diluted

2023

Year Ended December 31,
2022
(in thousands, except per share amounts)

2021

4,957,969    $
2,562,141     
353,780     
24,271     
26,863     
7,925,024     
6,331,934     
1,593,090     
1,021,722     
59,830     
843     
512,381     
2,597     
52,917     
462,061     
114,000     
348,061     
1,006     
347,055    $

4.28    $
4.15    $

0.62    $

4,351,370    $
2,372,439     
322,257     
29,741     
25,863     
7,101,670     
5,614,511     
1,487,159     
927,836     
55,665     
2,455     
506,113     
22,338     
19,124     
509,327     
117,242     
392,085     
703     
391,382    $

4.71    $
4.57    $

0.53    $

3,039,953 
1,793,363 
247,234 
27,964 
17,628 
5,126,142 
4,033,844 
1,092,298 
731,340 
53,354 
1,432 
309,036 
6,417 
1,770 
313,683 
72,268 
241,415 
− 
241,415 

2.88 
2.78 

0.49 

81,089     
83,720     

83,100     
85,727     

83,838 
86,817 

  $

  $

  $
  $

  $

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OPERATING DATA
Unit vehicle sales −
New vehicles
Used vehicles

Total unit vehicles sales

Commercial vehicle lease and rental units

BALANCE SHEET DATA
Working capital
Inventories
Total assets

Floor plan notes payable
Long-term debt, including current portion
Finance lease obligations, including current portion
Total shareholders’ equity

2023

Year Ended December 31,
2022

2021

32,569     
7,117     
39,686     
10,463     

29,842     
7,078     
36,920     
10,326     

23,259 
7,527 
30,786 
8,914 

2023

  (in thousands)

Year Ended December 31,
2022

2021

  $

586,994    $
1,801,447     
4,364,241     

1,139,744     
414,002     
133,736     
1,890,416     

439,069    $
1,429,429     
3,821,066     

933,203     
275,433     
122,692     
1,763,022     

320,950 
1,020,136 
3,119,977 

630,731 
334,926 
116,530 
1,466,749 

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

We are a full-service, integrated retailer of commercial vehicles and related services. We operate one segment - the Truck Segment. The Truck
Segment operates a network of commercial vehicle dealerships primarily under the name “Rush Truck Centers.” Most Rush Truck Centers are a franchised
dealer for commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, Dennis Eagle, IC Bus or Blue Bird. Through our strategically
located network of Rush Truck Centers, we provide one-stop service for the needs of our commercial vehicle customers. We offer an integrated approach to
meeting customer needs by providing service, parts and collision repair (collectively, “Aftermarket Products and Services”) in addition to new and used
commercial vehicle sales and leasing, insurance and financial services, vehicle upfitting, CNG fuel systems and vehicle telematics products. 

Our goal is to continue to serve as the premier service solutions provider to the end-users of commercial vehicles. Our strategic efforts to achieve
this goal include continuously expanding our portfolio of Aftermarket Products and Services, broadening the diversity of our commercial vehicle product
offerings and extending our network of Rush Truck Centers. Our commitment to provide innovative solutions to service our customers’ needs continues to
drive our strong Aftermarket Products and Services revenues.

Our Aftermarket Products and Services include a wide range of capabilities and products such as providing parts, service and collision repairs at
certain  of  our  Rush  Truck  Centers,  a  fleet  of  mobile  service  units,  technicians  who  work  in  our  customers’  facilities,  a  proprietary  line  of  commercial
vehicle parts and accessories, vehicle upfitting, a broad range of diagnostic and analysis capabilities, a suite of telematics products and assembly services
for specialized bodies and equipment. Aftermarket Products and Services accounted for 59.5% of our total gross profits in 2023.

Stock Split

On July 25, 2023, the Board of Directors of the Company declared a 3-for-2 stock split of the Company’s Class A common stock and Class B
common stock, which was effected in the form of a stock dividend. On August 28, 2023, the Company distributed one additional share of stock for every
two shares of Class A common stock, par value $0.01 per share, and Class B common stock, par value $0.01 per share, held by shareholders of record as of
August 7, 2023. All share and per share data in this Form 10-K have been adjusted and restated to reflect the stock split as if it occurred on the first day of
the earliest period presented.

Summary of 2023

Our results of operations for the year ended December 31, 2023 are summarized below as follows:

● Our gross revenues totaled $7,925.0 million, a 11.6% increase from gross revenues of $7,101.7 million in 2022.

● Gross profit increased $105.9 million, or 7.1%, compared to 2022. Gross profit as a percentage of sales decreased to 20.1% in 2023, from

20.9% in 2022.

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● Our new Class 8 heavy-duty unit sales increased 4.0%, compared to 2022, which accounted for 6.2% of the total U.S. market and 2.0% of the

total Canadian market.

● Our new Class 4 through 7 medium-duty unit sales increased 20.3%, compared to 2022, including buses, which accounted for 5.1% of the

total U.S. market and 2.9% of the total Canadian market.

● New light-duty truck unit sales decreased 9.4% in 2023, compared to 2022.

● Used truck unit sales increased 0.6% in 2023, compared to 2022.

● Aftermarket Products and Services revenues increased $189.7 million, or 8.0% to $2,562.1 million, compared to $2,372.4 million in 2022.

● Lease and rental revenues increased $31.5 million, or 9.8%, to $353.8 million, compared to 2022.

● Selling, General and Administrative (“SG&A”) expenses increased $93.9 million, or 10.1%, to $1,021.7 million, compared to $927.8 million

in 2022.

● Net interest expense increased $33.8 million, or 176.7%, in 2023, compared to 2022.

2024 Outlook

According  to  A.C.T.  Research  Co.,  LLC  (“A.C.T.  Research”),  a  commercial  vehicle  industry  data  and  forecasting  service  provider,  new  U.  S.
Class 8 truck retail sales are estimated to total 214,300 truck units in 2024, a 21.1% decrease compared to 271,607 units sold in 2023. We expect our U.S.
market share of new Class 8 truck sales to range between 6.3% and 6.8% in 2024. This market share percentage would result in the sale of approximately
13,500 to 14,500 new Class 8 trucks in 2024. We expect to sell approximately 650 additional new Class 8 trucks in Canada in 2024.

According to A.C.T. Research, new U. S. Class 4 through 7 commercial vehicle retail sales are estimated to total 254,250 units in 2024, a 0.6%
increase compared to 252,649 units sold in 2023. We expect our U.S. market share of new Class 4 through 7 commercial vehicle sales to range between
4.8%  and  5.3%  in  2024.  This  market  share  percentage  would  result  in  the  sale  of  approximately  12,200  to  13,400  new  Class  4  through  7  commercial
vehicles in 2024. We expect to sell approximately 350 additional new Class 5 through 7 commercial vehicles in Canada in 2024.

We expect to sell approximately 1,800 to 2,000 light-duty vehicles and approximately 6,500 to 7,500 used commercial vehicles in 2024.

We expect lease and rental revenue to increase approximately 3% during 2024, compared to 2023.

We believe our Aftermarket Products and Services revenues will increase 1% to 5% in 2024, compared to 2023. In 2024, we expect demand for
Aftermarket  Products  and  Services  in  the  first  half  of  the  year  to  be  consistent  with  demand  in  the  second  half  of  2023.  We  expect  that  challenging
economic  conditions  that  are  currently  affecting  many  of  our  customers,  including  high  interest  rates  and  low  freight  rates,  will  continue  to  negatively
impact our Aftermarket Product and Services revenues through the first half of 2024. However, we are hopeful that the current freight recession may begin
to ease by late summer, which we believe could provide a tailwind to the aftermarket industry in the second half of 2024. During 2024, we will continue to
focus on our strategic initiatives, including supporting large national account customers and expanding our service technician workforce.

We expect that retail sales of new Class 8 trucks will decline compared to 2023, as pent-up demand in the market from the last few years has now
been largely met. Production of new Class 4 through 7 vehicles currently continues to increase and we believe that demand will likely be consistent with
2023,  though  delivery  delays  by  truck  body  upfitters  due  to  supply  issues  could  negatively  impact  the  timing  of  deliveries.  In  addition,  we  continue  to
monitor inflation, interest rates and freight rates, which may negatively impact consumer spending and capital expenditures across a variety of industries
we support.

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Key Performance Indicator

Absorption Ratio. Management uses several performance metrics to evaluate the performance of our commercial vehicle dealerships and considers
Rush  Truck  Centers’  “absorption  ratio”  to  be  of  critical  importance.  Absorption  ratio  is  calculated  by  dividing  the  gross  profit  from  our  Aftermarket
Products  and  Services  departments  by  the  overhead  expenses  of  all  of  a  dealership’s  departments,  except  for  the  selling  expenses  of  the  new  and  used
commercial vehicle departments and carrying costs of new and used commercial vehicle inventory. When 100% absorption is achieved, all of the gross
profit  from  the  sale  of  a  commercial  vehicle,  after  sales  commissions  and  inventory  carrying  costs,  directly  impacts  operating  profit.  Our  commercial
vehicle dealerships achieved a 135.3% absorption ratio for the year ended December 31, 2023, and 136.6% absorption ratio for the year ended December
31, 2022.

Critical Accounting Policies and Estimates

Our discussion and analysis of our financial condition and results of operations are based on our consolidated financial statements, which have
been prepared in accordance with U.S. generally accepted accounting principles. The preparation of these consolidated financial statements requires us to
make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  at  the  date  of  the  consolidated  financial  statements  and  the
reported amounts of revenues and expenses during the reporting period. There can be no assurance that actual results will not differ from those estimates.
We  believe  the  following  accounting  policies  affect  our  more  significant  judgments  and  estimates  used  in  the  preparation  of  our  consolidated  financial
statements.

The Company’s significant accounting policies are disclosed in Note 2 of the Notes to Consolidated Financial Statements.

Inventory Reserves

Inventories are stated at the lower of cost or net realizable value. Cost is determined by specific identification of new and used commercial vehicle
inventory and by the first-in, first-out method for tires, parts and accessories. As the market value of our inventory typically declines over time, reserves are
established based on historical loss experience and market trends. These reserves are charged to cost of sales and reduce the carrying value of our inventory
on hand. An allowance is provided when it is anticipated that cost will exceed net realizable value.

Purchase Price Allocation, Intangible Assets and Goodwill

Purchase price allocation for business combinations and asset acquisitions requires the use of accounting estimates and judgments to allocate the
purchase price to the identifiable tangible and intangible assets acquired and liabilities assumed based on their respective fair values. We determine whether
substantially all the fair value of the gross assets acquired is concentrated in a single identifiable asset or a group of similar identifiable assets. If so, the
single asset or group of assets, as applicable, is not a business. If not, we determine whether the single asset or group of assets, as applicable, meets the
definition of a business.

In connection with our business combinations, we record certain intangible assets, including franchise rights. We periodically review the estimated
useful lives and fair values of our identifiable intangible assets, taking into consideration any events or circumstances that might result in a diminished fair
value or revised useful life.

The excess purchase price over the fair value of assets acquired is recorded as goodwill. We assess goodwill for impairment annually in the fourth
quarter,  or  whenever  events  or  changes  in  circumstances  indicate  an  impairment  may  have  occurred.  If  impaired,  the  carrying  values  of  the  assets  are
written down to fair value using Level 3 inputs. See Note 2 – Significant Accounting Policies for further discussion of Level 3 fair value.

Accounting for Income Taxes

Management’s judgment is required to determine the provisions for income taxes and to determine whether deferred tax assets will be realized in
full or in part. Deferred income tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which
those temporary differences are expected to be recovered or settled. When it is more likely than not that all or some portion of specific deferred income tax
assets will not be realized, a valuation allowance must be established for the amount of deferred income tax assets that are determined not to be realizable.
Accordingly, the facts and financial circumstances impacting deferred income tax assets are reviewed quarterly and management’s judgment is applied to
determine the amount of valuation allowance required, if any, in any given period.

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Our income tax returns are periodically audited by tax authorities. These audits include questions regarding our tax filing positions, including the
timing and amount of deductions. In evaluating the exposures associated with our various tax filing positions, we adjust our liability for unrecognized tax
benefits and income tax provision in the period in which an uncertain tax position is effectively settled, the statute of limitations expires for the relevant
taxing authority to examine the tax position or when more information becomes available.

Our liability for unrecognized tax benefits contains uncertainties because management is required to make assumptions and to apply judgment to
estimate the exposures associated with our various filing positions. Our effective income tax rate is also affected by changes in tax law, the level of earnings
and the results of tax audits. Although we believe that the judgments and estimates are reasonable, actual results could differ, and we may be exposed to
losses  or  gains  that  could  be  material.  An  unfavorable  tax  settlement  would  generally  require  use  of  our  cash  and  result  in  an  increase  in  our  effective
income tax rate in the period of resolution. A favorable tax settlement would be recognized as a reduction in our effective income tax rate in the period of
resolution.  Our  income  tax  expense  includes  the  impact  of  reserve  provisions  and  changes  to  reserves  that  we  consider  appropriate,  as  well  as  related
interest.

Results of Operations

The following discussion and analysis includes our historical results of operations for 2023, 2022 and 2021. The following table sets forth for the

years indicated certain financial data as a percentage of total revenues:

Revenue
New and used commercial vehicle sales
Aftermarket Products and Services sales
Lease and rental
Finance and insurance
Other
Total revenues
Cost of products sold
Gross profit
Selling, general and administrative
Depreciation and amortization
Gain (loss) on sale of assets
Operating income
Other income
Interest expense, net
Income from continuing operations before income taxes
Provision for income taxes
Net income
Net income attributable to noncontrolling interest
Net income attributable to Rush Enterprises, Inc.

2023

Year Ended December 31,
2022

2021

62.6%   
32.3 
4.5 
0.3 
0.3 
100.0 
79.9 
20.1 
12.9 
0.7 
0.0 
6.5 
0.0 
0.7 
5.8 
1.4 
4.4 
0.0 
4.4%   

61.3%   
33.4 
4.5 
0.4 
0.4 
100.0 
79.1 
20.9 
13.1 
0.7 
0.0 
7.1 
0.3 
0.2 
7.2 
1.7 
5.5 
0.0 
5.5%   

59.3%
35.0 
4.8 
0.6 
0.3 
100.0 
78.7 
21.3 
14.3 
1.0 
0.0 
6.0 
0.1 
0.0 
6.1 
1.4 
4.7 
0.0 
4.7%

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The following table sets forth the unit sales and revenue for new heavy-duty, new medium-duty, new light-duty and used commercial vehicles and

the absorption ratio for the years indicated (revenue in millions):

% Change

2023
vs
2022

2022
vs
2021

4.0%    
20.3 
(9.4)
9.1%    

51.8%
5.2 
18.4 
28.3%

0.6%    

(6.0)%

13.5%    
36.8 
4.6 
19.2%    

63.4%
11.9 
31.0 
45.4%

28.5%

79.5%

5.2%

Vehicle unit sales:
New heavy-duty vehicles
New medium-duty vehicles
New light-duty vehicles

Total new vehicle unit sales

Used vehicles sales

Vehicle revenue:
New heavy-duty vehicles
New medium-duty vehicles
New light-duty vehicles

Total new vehicle revenue

Used vehicle revenue

Other vehicle revenue:(1)

  $

  $

  $

  $

2023

2022

2021

17,457 
13,264 
1,848 
32,569 

7,117 

16,778 
11,025 
2,039 
29,842 

7,078 

3,083.1 
1,312.0 
108.8 
4,503.9 

  $

  $

2,715.3 
959.1 
104.0 
3,778.4 

  $

  $

11,052 
10,485 
1,722 
23,259 

7,527 

1,661.9 
857.1 
79.4 
2,598.4 

414.7 

  $

552.9 

  $

430.4 

(25.0)%   

39.4 

  $

20.1 

  $

11.2 

96.0%    

Dealership absorption ratio:

135.3%   

136.6%   

129.8%   

(1.0)%   

(1) Includes sales of truck bodies, trailers and other new equipment.

The following table sets forth for the periods indicated the percent of gross profit by revenue source:

Gross Profit:
New and used commercial vehicle sales
Aftermarket products and services sales
Lease and rental
Finance and insurance
Other
Total gross profit

Industry

2023

2022

2021

30.4%   
59.8 
6.6 
1.5 
1.7 
100.0%   

27.9%   
61.7 
6.7 
2.0 
1.7 
100.0%   

27.7%
62.7 
5.4 
2.6 
1.6 
100.0%

We operate in the commercial vehicle market. There has historically been a high correlation between new product sales in the commercial vehicle

market and the rate of change in U.S. industrial production and the U.S. gross domestic product.

Heavy-Duty Truck Market

The U.S. retail heavy-duty truck market is affected by a number of factors, including general economic conditions, fuel prices, other methods of
transportation,  environmental  and  other  government  regulation,  interest  rate  fluctuations  and  customer  business  cycles.  According  to  data  published  by
A.C.T. Research, total U.S. retail sales of new Class 8 trucks in the last ten years have ranged from a low of approximately 187,600 in 2013 to a high of
approximately 281,440 in 2019. Class 8 trucks are defined by the American Automobile Association as trucks with a minimum gross vehicle weight rating
above 33,000 pounds.

Typically, Class 8 trucks are assembled by manufacturers utilizing certain components that may be manufactured by other companies, including
engines,  transmissions,  axles,  wheels  and  other  components.  As  commercial  vehicles  and  certain  commercial  vehicle  components  have  become
increasingly complex, the ability to provide service for commercial vehicles has become an increasingly competitive factor in the industry. The ability to
provide such service requires a significant capital investment in diagnostic and other equipment, parts inventory and highly trained service personnel. EPA
and  Department  of  Transportation  regulatory  guidelines  for  service  processes,  including  collision  center,  paint  work  and  waste  disposal,  require
sophisticated equipment to ensure compliance with environmental and safety standards. Differentiation between commercial vehicle dealers has become
less dependent on price competition and is increasingly based on a dealer’s ability to offer a wide variety of services to their clients in a timely manner to
minimize vehicle downtime. Such services include the following: efficient, conveniently located and easily accessible commercial vehicle service centers
with an adequate supply of replacement parts and other aftermarket products and services; financing for commercial vehicle purchases; leasing and rental
programs;  and  the  ability  to  accept  multiple  unit  trade-ins  related  to  large  fleet  purchases.  We  believe  our  one-stop  center  concept  and  the  size  and
geographic diversity of our dealership network gives us a competitive advantage in providing these services.

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A.C.T.  Research  currently  estimates  approximately  214,300  new  Class  8  trucks  will  be  sold  in  the  United  States  in  2024,  compared  to
approximately 271,607 new Class 8 trucks sold in 2023. A.C.T. Research currently forecasts sales of new Class 8 trucks in the U.S. to be approximately
249,000 in 2025.

Medium-Duty Truck Market

Many  of  our  Rush  Truck  Centers  sell  medium-duty  commercial  vehicles  manufactured  by  Peterbilt,  International,  Hino,  Ford  or  Isuzu,  and
provide parts and service for medium-duty commercial vehicles. Medium-duty commercial vehicles are principally used in short‑haul markets as delivery
vehicles;  they  typically  operate  locally  and  generally  do  not  leave  their  service  areas  overnight.  We  also  sell  light-duty  vehicles  (Class  3  and  under)  at
several of our Ford dealerships.

A.C.T. Research currently forecasts sales of new Class 4 through 7 commercial vehicles in the U.S. to be approximately 254,250 units in 2024,
compared  to  252,649  units  in  2023.  A.C.T.  Research  currently  forecasts  sales  of  new  Class  4  through  7  commercial  vehicles  in  the  U.S.  to  be
approximately 268,750 in 2025.

Year Ended December 31, 2023 Compared to Year Ended December 31, 2022

Revenues

Total revenues increased $823.4 million, or 11.6%, in 2023, compared to 2022.

Our Aftermarket Products and Services revenues increased $189.7 million, or 8.0%, in 2023, compared to 2022. The increase in Aftermarket Parts
and  Services  revenues  was  primarily  related  to  healthy  demand  for  products  and  services  during  the  first  six  months  of  2023  and  also  related  to  the
consolidation of RTC Canada into our operating results for the full year in 2023.

Our revenues from sales of new and used commercial vehicles increased $606.6 million, or 13.9%, in 2023, compared to 2022. The increase in
new commercial vehicle revenues was primarily a result of strong demand and increased production of commercial vehicles from the manufacturers we
represent.

We sold 17,457 new Class 8 trucks in 2023, a 4.0% increase compared to 16,778 new heavy-duty trucks in 2022. Our share of the new U.S. Class
8 commercial vehicle sales market decreased to approximately 6.2% in 2023, from 6.3% in 2022. Our share of the new Canada Class 8 truck market was
approximately 2.0% in 2023. The increase in new Class 8 truck sales was primarily a result of strong demand and increased production of commercial
vehicles from the manufacturers we represent.

We sold 13,264 new medium-duty commercial vehicles, including 1,564 buses, in 2023, a 20.3% increase compared to 11,025 new medium-duty
commercial vehicles, including 1,237 buses, in 2022. In 2023, we achieved a 5.1% share of the Class 4 through 7 commercial vehicle market in the U.S.,
compared to 4.6% in 2022. Our share of the Canada medium-duty commercial vehicles market was approximately 2.9% in 2023. The increase in our Class
4  through  7  commercial  vehicle  sales  in  2023  was  primarily  a  result  of  strong  demand  and  increased  production  of  commercial  vehicles  from  the
manufacturers we represent.

We sold 1,848 new light-duty vehicles in 2023, a 9.4% decrease compared to 2,039 new light-duty vehicles in 2022.

We  sold  7,117  used  commercial  vehicles  in  2023,  an  0.6%  increase  compared  to  7,078  used  commercial  vehicles  in  2022.  We  expect  used
commercial  vehicle  demand  to  remain  at  current  levels.  We  expect  that  the  rate  at  which  used  commercial  vehicles  are  depreciating  will  continue  to
decrease and that valuations will stabilize during 2024.

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Commercial vehicle lease and rental revenues increased $31.5 million, or 9.8%, in 2023, compared to 2022. This increase in commercial vehicle

lease and rental revenues was primarily a result of strong demand for lease commercial vehicles.

Finance  and  insurance  revenues  decreased  $5.5  million,  or  18.4%,  in  2023,  compared  to  2022.  This  decrease  is  primarily  due  to  the  mix  of
purchasers of commercial vehicles.  During 2023, most of our sales were to larger fleets, which usually arrange their own financing and insurance. We are
more likely to provide financing to owner-operators and smaller fleets, which comprised a smaller percentage of commercial vehicle sales during 2023.
Finance and insurance revenues have limited direct costs and, therefore, contribute a disproportionate share of our operating profits.

Other revenues increased $1.0 million, or 3.9% in 2023, compared to 2022. Other revenues consist primarily of the gains related to the disposition

of our lease and rental fleet and document fees related to commercial vehicle sales.

Gross Profit

Gross profit increased $105.9 million, or 7.1%, compared to 2022. Gross profit as a percentage of sales decreased to 20.1% in 2023, from 20.9%
in 2022. This decrease in gross profit as a percentage of sales was a result of a change in our product sales mix. Commercial vehicle sales, a lower margin
revenue item, increased as a percentage of total revenues to 62.6% in 2023, from 61.3% in 2022. Aftermarket Products and Services revenues, a higher
margin revenue item, decreased as a percentage of total revenues to 32.3% in 2023, from 33.4% in 2022.

Gross  margins  from  our  Aftermarket  Products  and  Services  operations  decreased  to  37.2%  in  2023,  from  38.6%  in  2022.  This  decrease  is
primarily related to continued stabilization of parts pricing and softening demand due to difficult economic conditions impacting many of our customers,
especially our over-the-road customers. Gross profit for Aftermarket Products and Services increased to $952.8 million in 2023, from $916.8 million in
2022. This increase is primarily related strong parts and service demand in the first six months of 2023 and also related to the consolidation of RTC Canada
into our operating results for twelve months in 2023. Historically, parts operations’ gross margins range from 28% to 30% and service and collision center
operations range from 66% to 68%. Gross profits from parts sales represented 59.5% of total gross profit for Aftermarket Products and Services operations
in  2023  and  62.8%  in  2022.  Service  and  collision  center  operations  represented  40.5%  of  total  gross  profit  for  Aftermarket  Products  and  Services
operations in 2023 and 37.2% 2022. We expect blended gross margins on Aftermarket Products and Services operations to range from 36.0% to 38.0% in
2024.

Gross margins on new Class 8 truck sales decreased to 9.7% in 2023, from 9.9% in 2022. In 2024, we expect overall gross margins from new

heavy-duty truck sales of approximately 8.5% to 9.5%.

Gross margins on new Class 4 through 7 commercial vehicle sales increased to 9.0% in 2023, from 8.1% in 2022. This increase was primarily due
to the mix of purchasers during 2023. For 2024, we expect overall gross margins from new medium-duty commercial vehicle sales of approximately 8.0%
to 9.0%, but this will largely depend upon the mix of purchasers and types of vehicles sold.

Gross margins on used commercial vehicle sales increased to 12.4% in 2023, from 9.9% in 2022. This increase was primarily due to the strategic
inventory management of our used commercial vehicle inventory. We expect margins on used commercial vehicles to range between 8.0% and 10.0% in
2024.

Gross margins from commercial vehicle lease and rental sales decreased to 29.9% in 2023, from 31.2% in 2022. This decrease is primarily related
to a decrease in rental utilization rates and increased maintenance costs for the lease and rental fleet. We expect gross margins from lease and rental sales of
approximately  29.0%  to  31.0%  during  2024.  Our  policy  is  to  depreciate  our  lease  and  rental  fleet  using  a  straight-line  method  over  each  customer’s
contractual lease term. The lease unit is depreciated to a residual value that approximates fair value at the expiration of the lease term. This policy results in
us realizing reasonable gross margins while the unit is in service and a corresponding gain or loss on sale when the unit is sold at the end of the lease term.

Finance  and  insurance  revenues  and  other  revenues,  as  described  above,  have  limited  direct  costs  and,  therefore,  contribute  a  disproportionate

share of gross profit.

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Selling, General and Administrative Expenses

SG&A  expenses  increased  $93.9  million,  or  10.1%,  in  2023,  compared  to  2022.  This  increase  primarily  resulted  from  increased  personnel
expense,  increased  selling  expense  and  the  consolidation  of  RTC  Canada  into  our  operating  results  for  twelve  months  in  2023.  SG&A  expenses  as  a
percentage of total revenues decreased to 12.9% in 2023, from 13.0% in 2022. Annual SG&A expenses as a percentage of total revenues have ranged from
approximately  12.4%  to  14.4%  over  the  last  five  years.  In  general,  when  new  and  used  commercial  vehicle  revenues  increase  as  a  percentage  of  total
revenues, SG&A expenses as a percentage of total revenues will be at the lower end of this range. For 2024, we expect SG&A expenses as a percentage of
total revenues to range from 13.0% to 14.0%. For 2024, we expect the selling portion of SG&A expenses to be approximately 25.0% to 30.0% of new and
used commercial vehicle gross profit.

Depreciation and Amortization Expense

Depreciation and amortization expense increased $4.2 million, or 7.5%, in 2023, compared to 2022.

Interest Expense, Net

Net interest expense increased $33.8 million, or 176.7%, in 2023, compared to 2022. This increase in interest expense is a result of the increase in
inventory levels and rising interest rates on our variable rate debt compared to 2022. We expect net interest expense in 2024, compared to 2023, to increase
due to interest related to our working capital lines of credit and floor plan debt, but the amount of the increase will depend on inventory levels, interest rate
fluctuations and the amount of cash available to make prepayments on our floor plan arrangements.

Income before Income Taxes

Income before income taxes decreased $47.3 million, or 9.3%, in 2023, compared to 2022, as a result of the factors described above.

Income Taxes

Income tax expense decreased $3.2 million, or 2.8%, in 2023, compared to 2022, as a result of the factors described above. We provided for taxes

at a 24.7% effective rate in 2023 and 23.0% in 2022. We expect our effective tax rate to be approximately 24.0% to 25.0% of pretax income in 2024.

Year Ended December 31, 2022 Compared to Year Ended December 31, 2021

For a discussion of information on the year ended December 31, 2022, refer to Part II Item 7 in the 2022 Annual Report on Form 10-K. Inline

XBRL Viewer (sec.gov)

Liquidity and Capital Resources

Our short-term cash requirements are primarily for working capital, inventory financing, the renovation and expansion of existing facilities and the
construction or purchase of new facilities. Historically, these cash requirements have been met through the retention of profits, borrowings under our floor
plan arrangements and bank financings. As of December 31, 2023, we had working capital of approximately $587.0 million, including $183.7 million in
cash, available to fund our operations. We believe that these funds, together with expected cash flows from operations, are sufficient to meet our operating
requirements for at least the next twelve months. From time to time, we utilize our excess cash on hand to pay down our outstanding borrowings under our
various credit agreements. The resulting interest earned on the Floor Plan Credit Agreement is recognized as an offset to our interest expense.

We continually evaluate our liquidity and capital resources based upon: (i) our cash and cash equivalents on hand; (ii) the funds that we expect to
generate  through  future  operations;  (iii)  current  and  expected  borrowing  availability  under  our  secured  line  of  credit,  working  capital  lines  of  credit
available under certain of our credit agreements and our Floor Plan Credit Agreement; and (iv) the potential impact of our capital allocation strategy and
any contemplated or pending future transactions, including, but not limited to, acquisitions, equity repurchases, dividends, or other capital expenditures. We
believe  we  will  have  sufficient  liquidity  to  meet  our  debt  service  and  working  capital  requirements,  commitments  and  contingencies,  debt  repayments,
acquisitions, capital expenditures and any operating requirements for at least the next twelve months.

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We have a line of credit that provides for a maximum borrowing of $20.0 million. There were no advances outstanding under this secured line of
credit  as  of  December  31,  2023,  however,  $17.9  million  was  pledged  to  secure  various  letters  of  credit  related  to  self-insurance  products,  leaving  $2.1
million available for future borrowings as of December 31, 2023.

Our floor plan financing agreements and the WF Credit Agreement require us to satisfy various financial ratios such as the leverage ratio, the asset
coverage ratio and the fixed charge coverage ratio. As of December 31, 2023, we were in compliance with all debt covenants related to debt secured by
lease and rental units, our floor plan credit agreements and the WF Credit Agreement. We do not anticipate any breach of the covenants in the foreseeable
future.

We expect to purchase or lease commercial vehicles worth approximately $200.0 million to $225.0 million for our leasing operations during 2024,
depending  on  customer  demand.  We  also  expect  to  make  capital  expenditures  for  the  purchase  of  recurring  items  such  as  computers,  shop  tools  and
equipment and company vehicles of approximately $35.0 million to $40.0 million during 2024.

During the fourth quarter of 2023, we paid a cash dividend of $13.5 million. Additionally, on February 13, 2024, our Board of Directors declared a
cash dividend of $0.17 per share of Class A and Class B common stock, to be paid on March 18, 2024, to all shareholders of record as of February 27,
2024. The total dividend disbursement is estimated to be approximately $13.2 million. We expect to continue paying cash dividends on a quarterly basis.
However, there is no assurance as to future dividends because the declaration and payment of such dividends is subject to the business judgment of our
Board of Directors and will depend on historic and projected earnings, capital requirements, covenant compliance and financial conditions and such other
factors as our Board of Directors deem relevant.

On  December  5,  2023,  we  announced  that  our  Board  of  Directors  approved  a  new  stock  repurchase  program  authorizing  management  to
repurchase, from time to time, up to an aggregate of $150.0 million of our shares of Class A common stock and/or Class B common stock. In connection
with the adoption of the new stock repurchase plan, we terminated the prior stock repurchase plan, which was scheduled to expire on December 31, 2023.
Repurchases, if any, will be made at times and in amounts as we deem appropriate and may be made through open market transactions at prevailing market
prices, privately negotiated transactions or by other means in accordance with federal securities laws. The actual timing, number and value of repurchases
under  the  stock  repurchase  program  will  be  determined  by  management  at  its  discretion  and  will  depend  on  a  number  of  factors,  including  market
conditions,  stock  price  and  other  factors,  including  those  related  to  the  ownership  requirements  of  our  dealership  agreements  with  Peterbilt.  As  of
December  31,  2023,  we  had  repurchased  $65.3  million  of  our  shares  of  common  stock  under  the  current  stock  repurchase  program.  The  current  stock
repurchase program expires on December 31, 2024, and may be suspended or discontinued at any time.

We  anticipate  funding  the  capital  expenditures  for  the  improvement  and  expansion  of  existing  facilities  and  recurring  expenses  through  our

operating cash flows. We have the ability to fund the construction or purchase of new facilities through our operating cash flows or by financing.

We have no other material commitments for capital expenditures as of December 31, 2023. However, we will continue to purchase vehicles for
our lease and rental operations and authorize capital expenditures for the improvement or expansion of our existing dealership facilities and construction or
purchase of new facilities based on market opportunities.

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Cash Flows

The following table summarizes our cash flows for the periods indicated (in thousands):

Net cash provided by (used in):

Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash

Net (decrease) increase in cash

Cash Flows from Operating Activities

2023

Year Ended December 31,
2022

2021

  $

  $

295,713    $
(387,030)    
73,962     
36     
(17,319)   $

294,400    $
(240,930)    
(690)    
118     
52,898    $

422,346 
(432,905)
(153,343)
− 
(163,902)

Cash flows from operating activities include net income adjusted for non-cash items and the effects of changes in working capital. During 2023,
operating activities resulted in net cash provided by operations of $295.7 million. Net cash provided by operating activities primarily consisted of $348.1
million in net income, as well as non-cash adjustments related to depreciation and amortization of $221.1 million, provision for deferred income tax of $7.6
million and stock-based compensation of $30.4 million. Cash used in operating activities included an aggregate of $310.6 million net change in operating
assets and liabilities. Included in the net change in operating assets and liabilities were primarily the result of $28.8 million from the decrease in customer
deposits  and  $7.2  million  from  the  decrease  in  accrued  liabilities  which  were  offset  primarily  by  cash  outflows  of  $38.3  million  from  an  increase  in
accounts receivable, $10.6 million from the decrease in accounts payable and $297.7 million from an increase in inventory. The majority of commercial
vehicle inventory is financed through our floor plan credit agreements.

During 2022, operating activities resulted in net cash provided by operations of $294.4 million. Net cash provided by operating activities primarily
consisted of $392.1 million in net income, as well as non-cash adjustments related to depreciation and amortization of $199.1 million, deferred income tax
of $4.3 million and stock-based compensation of $25.3 million. Cash used in operating activities included an aggregate of $304.5 million net change in
operating assets and liabilities. Included in the net change in operating assets and liabilities were primarily the result of $31.4 million from the increase in
accounts  payable,  $34.1  million  from  the  increase  in  customer  deposits  and  $32.8  million  from  the  increase  in  accrued  liabilities  which  were  offset
primarily by cash outflows of $74.6 million from an increase in accounts receivable and $324.5 million from an increase in inventory.

Cash Flows from Investing Activities

During 2023, cash used in investing activities totaled $387.0 million. Cash flows used in investing activities consist primarily of cash used for
capital expenditures and business acquisitions. Cash used for business acquisitions was $16.1 million during the year ended December 31,2023. See Note
15  of  the  Notes  to  Consolidated  Financial  Statements  for  a  detailed  discussion  of  the  business  acquisitions.  Capital  expenditures  totaled  $368.9  million
during  2023  and  consisted  primarily  of  purchases  of  property  and  equipment,  improvements  to  our  existing  dealership  facilities  and  $263.9  million  for
purchases of rental and lease vehicles for the rental and leasing operations.

During 2022, cash used in investing activities totaled $240.9 million. Cash flows used in investing activities consist primarily of cash used for
capital expenditures and business acquisitions. Cash used for business acquisitions was $20.8 million during the year ended December 31, 2022. See Note
15  of  the  Notes  to  Consolidated  Financial  Statements  for  a  detailed  discussion  of  the  business  acquisitions.  Capital  expenditures  totaled  $243.1  million
during  2022  and  consisted  primarily  of  purchases  of  property  and  equipment,  improvements  to  our  existing  dealership  facilities  and  $168.5  million  for
purchases of rental and lease vehicles for the rental and leasing operations.

Cash Flows from Financing Activities

Cash flows used in financing activities include borrowings and repayments of long-term debt and net payments of floor plan notes payable. During
2023, our financing activities resulted in net cash received in financing of $74.0 million. The cash outflows consisted primarily of $1,309.3 million used for
principal  repayments  of  long-term  debt  and  finance  lease  obligations  and  $7.0  million  for  taxes  paid  related  to  net  share  settlement  of  equity  awards.
Additionally, during 2023, we paid cash dividends of $50.6 million and used $211.8 million to repurchase shares of Rush Class A common stock and Rush
Class B common stock. These cash outflows were partially offset by $205.5 million from net draws on floor plan notes payable (non-trade), borrowings of
$1,429.1 million of long-term debt and $18.1 million from the issuance of shares related to equity compensation plans.

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During 2022, our financing activities resulted in net cash used in financing of $0.7 million. The cash outflows consisted primarily of $1,099.2
million  used  for  principal  repayments  of  long-term  debt  and  capital  lease  obligations  during  2022  and  $8.7  million  for  taxes  paid  related  to  net  share
settlement of equity awards. Additionally, during 2022, we paid cash dividends of $44.6 million and used $93.7 million to repurchase shares of Rush Class
A common stock and Rush Class B common stock. These cash outflows were partially offset by $273.9 million from net draws on floor plan notes payable
(non-trade), borrowings of $958.3 million of long-term debt and $13.3 million from the issuance of shares related to equity compensation plans.

On  September  14,  2021,  we  entered  into  the  WF  Credit  Agreement  with  the  WF  lenders  and  the  WF  Agent.  Pursuant  to  the  terms  of  the  WF
Credit Agreement (as amended), the WF Lenders have agreed to make up to $175.0 million of revolving credit loans for certain of our capital expenditures,
including commercial vehicle purchases for our Idealease leasing and rental fleet, and general working capital needs. We expect to use the revolving credit
loans available under the WF Credit Agreement primarily for the purpose of purchasing commercial vehicles for our Idealease lease and rental fleet. We
may borrow, repay and reborrow amounts pursuant to the WF Credit Agreement from time to time until the maturity date. Borrowings under the WF Credit
Agreement bear interest per annum, payable on each interest payment date, as defined in the WF Credit Agreement, at (A) the daily SOFR plus (i) 1.25%
or (ii) 1.5%, depending on our consolidated leverage ratio or (B) on or after the term SOFR transition date, the term SOFR plus (i) 1.25% or (ii) 1.5%,
depending on our consolidated leverage ratio. The WF Credit Agreement expires on September 14, 2026, although, upon the occurrence and during the
continuance of an event of default, the WF Agent has the right to, or upon the request of the required lenders must, terminate the commitments and declare
all outstanding principal and interest due and payable. We may terminate the commitments at any time. On December 31, 2023, we had approximately
$100.2 million outstanding under the WF Credit Agreement.

On  November  1,  2023,  we  entered  into  the  PLC  Agreement.  Pursuant  to  the  terms  of  the  PLC  Agreement,  PLC  agreed  to  make  up  to  $300.0
million of revolving credit loans to finance certain of our capital expenditures, including commercial vehicle purchases and other equipment to be leased or
rented through our PacLease franchises. We may borrow, repay and reborrow amounts pursuant to the PLC Agreement from time to time until the maturity
date, provided, however, that the outstanding principal amount on any date shall not exceed the borrowing base. In addition, we must maintain a minimum
balance of $190.0 million. Advances under the PLC Agreement bear interest per annum, payable on the fifth day of the following month, at our option, at
either (A) the prime rate, minus 1.95%, provided that the floating rate of interest is subject to a floor of 0%, or (B) a fixed rate, to be determined between us
and PLC in each instance of borrowing at a fixed rate. The PLC Agreement expires on December 1, 2025, although either party has the right to terminate
the PLC Agreement at any time upon 180 days written notice. On December 31, 2023, we had approximately $265.0 million outstanding under the PLC
Agreement.

Most of our commercial vehicle purchases are made on terms requiring payment to the manufacturer within 15 to 60 days or less from the date the
commercial vehicles are invoiced from the factory. Navistar Financial Corporation and Peterbilt offer trade terms that provide an interest-free inventory
stocking period for certain new commercial vehicles. This interest-free period is generally 15 to 60 days. If the commercial vehicle is not sold within the
interest-free period, we finance the commercial vehicle under the Floor Plan Credit Agreement. On September 14, 2021, we entered into Floor Plan Credit
Agreement with BMO Harris and the lenders signatory thereto. The Floor Plan Credit Agreement includes an aggregate loan commitment of $1.0 billion.
Prior to June 1, 2023, borrowings under the Floor Plan Credit Agreement bore interest at an annual rate equal to (A) the greater of (i) zero and (ii) one
month  LIBOR,  determined  on  the  last  day  of  the  prior  month,  plus  (B)  1.10%  and  were  payable  monthly.  On  May  31,  2023,  we  entered  into  the  First
Amendment to the Floor Plan Credit Agreement that changed the benchmark interest rate to Term SOFR, as defined in the amendment. Effective June 1,
2023, borrowings under the Floor Plan Credit Agreement bear interest per annum, payable monthly, at (A) the greater of (i) zero and (ii) Term SOFR, plus
(B)  1.20%.  Borrowings  under  the  Floor  Plan  Credit  Agreement  for  the  purchase  of  used  inventory  are  limited  to  $150.0  million  and  loans  for  working
capital  purposes  are  limited  to  $200.0  million.  The  Floor  Plan  Credit  Agreement  expires  September  14,  2026,  although  BMO  Harris  has  the  right  to
terminate at any time upon 360 days written notice and we may terminate at any time, subject to specified limited exceptions. On December 31, 2023, we
had  approximately  $984.4  million  outstanding  under  the  Floor  Plan  Credit  Agreement.  The  average  daily  outstanding  borrowings  under  the  Floor  Plan
Credit  Agreement  were  $870.1  million  during  the  twelve  months  ended  December  31,  2023.  We  utilize  our  excess  cash  on  hand  to  pay  down  our
outstanding borrowings under the Floor Plan Credit Agreement, and the resulting interest earned is recognized as an offset to our gross interest expense
under the Floor Plan Credit Agreement.

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On May 31, 2022, RTC Canada entered into the RTC Canada Revolving Credit Agreement with BMO. Pursuant to the terms of the RTC Canada
Revolving  Credit  Agreement,  BMO  agreed  to  make  up  to  $120.0  million  CAD  of  revolving  credit  loans  to  finance  certain  of  RTC  Canada’s  capital
expenditures,  including  commercial  vehicle  purchases  and  other  equipment  to  be  leased  or  rented  through  RTC  Canada’s  Idealease  franchise,  with  an
additional $20.0 million available upon the request of RTC Canada and consent of BMO. Advances under the RTC Canada Revolving Credit Agreement
bear interest per annum, payable on the first business day of each calendar month, at CDOR, plus 1.35%. The RTC Canada Revolving Credit Agreement
expires  September  14,  2026.  On  December  31,  2023,  we  had  approximately  $64.7  million  CAD  outstanding  under  the  RTC  Canada  Revolving  Credit
Agreement.

On July 15, 2022, RTC Canada entered into the RTC Canada Floor Plan Agreement with BMO. Pursuant to the terms of the Agreement, BMO
agreed  to  make  up  to  $116.7  million  CAD  of  revolving  credit  loans  to  finance  RTC  Canada’s  purchase  of  new  and  used  vehicle  inventory.  Loans  to
purchase  used  vehicle  inventory  are  limited  to  twenty  percent  (20%)  of  the  credit  limit  available  at  such  time.  RTC  Canada  may  borrow,  repay  and
reborrow loans from time to time until the maturity date, provided, however, that the outstanding principal amount on any date shall not exceed the credit
limits set forth above with respect to new and used vehicles. Prior to June 1, 2023, advances under the RTC Canada Floor Plan Agreement bore interest per
annum, payable on the first business day of each calendar month, at CDOR, plus 0.90% and in the case of an advance required to be made in USD dollars,
at LIBOR, plus 1.10%. On June 1, 2023, RTC Canada entered into the First Amendment to the RTC Canada Floor Plan Agreement that changed the interest
rate in the case of an advance required to be made in USD dollars to Term SOFR, as defined in the amendment. Effective June 1, 2023, advances required
to be made in USD dollars under the RTC Canada Floor Plan Agreement bear interest per annum, payable monthly, at Term SOFR, plus 1.20%. The RTC
Canada Floor Plan Agreement expires September 14, 2026. On December 31, 2023, we had approximately $55.9 million CAD outstanding under the RTC
Canada Floor Plan Agreement. We utilize our excess cash on hand to pay down our outstanding borrowings under the Floor Plan Credit Agreement, and the
resulting interest earned is recognized as an offset to our gross interest expense under the Floor Plan Credit Agreement.

Navistar Financial Corporation and Peterbilt offer trade terms that provide an interest-free inventory stocking period for certain new commercial
vehicles.  This  interest-free  period  is  generally  15  to  60  days.  If  the  commercial  vehicle  is  not  sold  within  the  interest-free  period,  we  then  finance  the
commercial vehicle under the Floor Plan Credit Agreement.

Cyclicality

Our business is dependent on a number of factors including general economic conditions, fuel prices, interest rate fluctuations, freight rates, credit
availability, environmental and other government regulations and customer business cycles. Unit sales of new commercial vehicles have historically been
subject to substantial cyclical variation based on these general economic conditions. According to data published by A.C.T. Research, total U.S. retail sales
of  new  Class  8  commercial  vehicles  have  ranged  from  a  low  of  approximately  187,600  in  2013,  to  a  high  of  approximately  281,440  in  2019.  Through
geographic expansion, concentration on higher margin Aftermarket Products and Services and diversification of our customer base, we have attempted to
reduce the negative impact of adverse general economic conditions or cyclical trends affecting the Class 8 commercial vehicle industry on our earnings.

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

Market risk represents the risk of loss that may impact the financial position, results of operations, or cash flows of the Company due to adverse

changes in financial market prices, including interest rate risk, and other relevant market rate or price risks.

We  are  exposed  to  market  risk  through  interest  rates  related  to  our  floor  plan  financing  agreements,  the  WF  Credit  Agreement,  the  PLC
Agreement, the RTC Canada Revolving Credit Agreement and discount rates related to finance sales. Our floor plan debt is based on SOFR and CDOR, the
WF Credit Agreement is based on SOFR, the RTC Canada Revolving Credit Agreement is based on CDOR and the PLC Agreement is based on the prime
rate.  As  of  December  31,  2023,  we  had  outstanding  floor  plan  borrowings  and  lease  and  rental  fleet  borrowings  in  the  aggregate  amount  of  $1,553.7
million. Assuming an increase or decrease in SOFR, CDOR or the prime rate of 100 basis points, annual interest expense could correspondingly increase or
decrease by approximately $15.5 million.

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Item 8.  Financial Statements and Supplementary Data

Report of Independent Registered Public Accounting Firm (PCAOB ID: 42)

Consolidated Balance Sheets as of December 31, 2023 and 2022

Consolidated Statements of Income for the Years Ended December 31, 2023, 2022 and 2021

Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2023, 2022 and 2021

Consolidated Statements of Shareholders’ Equity for the Years Ended December 31, 2023, 2022 and 2021

Consolidated Statements of Cash Flows for the Years Ended December 31, 2023, 2022 and 2021

Notes to Consolidated Financial Statements

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45

47

48

49

50

51

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Report of Independent Registered Public Accounting Firm

To the Shareholders and the Board of Directors of Rush Enterprises, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Rush Enterprises, Inc. and subsidiaries (the Company) as of December 31, 2023 and
2022,  and  the  related  consolidated  statements  of  income,  comprehensive  income,  shareholders’  equity  and  cash  flows  for  each  of  the  three  years  in  the
period ended December 31, 2023, and the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated
financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2023 and 2022, and the results of its
operations and its cash flows for each of the three years in the period ended December 31, 2023, in conformity with U.S. generally accepted accounting
principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company’s
internal control over financial reporting as of December 31, 2023, based on criteria established in Internal Control—Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (2013 framework), and our report dated February 23, 2024 expressed an unqualified
opinion thereon.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing
procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the
financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  financial  statements  that  was  communicated  or
required  to  be  communicated  to  the  audit  committee  and  that:  (1)  relates  to  accounts  or  disclosures  that  are  material  to  the  financial  statements  and
(2) involved our especially challenging, subjective or complex judgments. The communication of the critical audit matter does not alter in any way our
opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate
opinion on the critical audit matter or on the accounts or disclosures to which it relates.

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Description of the
Matter

  Used Commercial Vehicle Inventory Reserves
  At December 31, 2023, the Company’s used commercial vehicle inventory balance is approximately $45 million, which is net of
management’s estimate of used commercial vehicle inventory reserves in the amount of approximately $5 million. As described
in Note 6 to the consolidated financial statements, management adjusts the value of its inventory to net realizable value to the
extent it determines inventory cost cannot be recovered. Management estimates future demand and sales prices to calculate the
used commercial vehicle inventory reserves and to make corresponding adjustments to the carrying value of these inventories to
reflect the lower of cost or net realizable value.

Auditing management’s estimate of the used commercial vehicle inventory reserves involved auditor subjective judgment
because the estimate is sensitive to changes in management’s assumptions for forecasted product demand and future sales
prices.

How We
Addressed the
Matter in Our
Audit

  We evaluated and tested the design and operating effectiveness of controls over the Company’s processes to estimate the used

commercial vehicle inventory reserve, which included management’s review of the underlying significant assumptions.

Our substantive audit procedures included, among others, evaluating the significant assumptions described above, and we tested
the completeness and accuracy of underlying data used in the estimation calculations. We also compared the cost of on-hand
used commercial vehicle inventories to customer demand forecasts and historical sales. We assessed the historical accuracy of
management’s estimates and performed sensitivity analyses of significant assumptions to evaluate the changes in the used
commercial vehicle inventory reserves that would result from changes in the assumptions.

/s/ Ernst & Young LLP

We have served as the Company’s auditor since 2002.

San Antonio, Texas

February 23, 2024

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RUSH ENTERPRISES, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In Thousands, Except Shares and Per Share Amounts)

December 31,
2023

December 31,
2022

Assets
Current assets:

Cash, cash equivalents and restricted cash
Accounts receivable, net
Inventories, net
Prepaid expenses and other

Total current assets
Property and equipment, net
Operating lease right-of-use assets, net
Goodwill, net
Other assets, net
Total assets

Liabilities and shareholders’ equity
Current liabilities:

Floor plan notes payable
Current maturities of finance lease obligations
Current maturities of operating lease obligations
Trade accounts payable
Customer deposits
Accrued expenses
Total current liabilities
Long-term debt
Finance lease obligations, net of current maturities
Operating lease obligations, net of current maturities
Other long-term liabilities
Deferred income taxes, net
Shareholders’ equity:

Preferred stock, par value $.01 per share; 1,000,000 shares authorized; 0 shares outstanding in 2023 and
2022
Common stock, par value $.01 per share; 105,000,000 Class A shares and 35,000,000 Class B shares
authorized; 61,461,281 Class A shares and 16,364,158 Class B shares outstanding in 2023; and
63,518,042 Class A shares and 18,124,627 Class B shares outstanding in 2022

Additional paid-in capital
Treasury stock, at cost: 1,092,142 Class A shares and 1,731,157 Class B shares in 2023; and 1,626,777

Class A shares and 1,112,446 Class B shares in 2022

Retained earnings
Accumulated other comprehensive (loss)

Total Rush Enterprises, Inc. shareholders’ equity

Noncontrolling interest
Total shareholders’ equity

Total liabilities and shareholders’ equity

  $

  $

  $

  $

183,725    $
259,353     
1,801,447     
15,779     
2,260,304     
1,488,086     
120,162     
420,708     
74,981     
4,364,241    $

1,139,744    $
36,119     
17,438     
162,134     
145,326     
172,549     
1,673,310     
414,002     
97,617     
104,514     
24,811     
159,571     

201,044 
220,651 
1,429,429 
16,619 
1,867,743 
1,368,594 
102,685 
416,363 
65,681 
3,821,066 

933,203 
29,209 
15,003 
171,717 
116,240 
163,302 
1,428,674 
275,433 
93,483 
89,029 
19,455 
151,970 

−     

− 

806     
542,046     

(119,835)    
1,450,025     
(2,163)    
1,870,879     
19,537     
1,890,416     
4,364,241    $

572 
500,642 

(130,930)
1,378,337 
(4,130)
1,744,491 
18,531 
1,763,022 
3,821,066 

The accompanying notes are an integral part of these consolidated financial statements.

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Revenues

New and used commercial vehicle sales
Aftermarket products and services sales
Lease and rental sales
Finance and insurance
Other
Total revenue

Cost of products sold

New and used commercial vehicle sales
Aftermarket products and services sales
Lease and rental sales
Total cost of products sold

Gross profit
Selling, general and administrative
Depreciation and amortization
Gain on sale of assets
Operating income
Other income
Interest income (expense):

Interest income
Interest expense
Total interest expense, net

RUSH ENTERPRISES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
(In Thousands, Except Per Share Amounts)

2023

Year Ended December 31,
2022

2021

4,957,969    $
2,562,141     
353,780     
24,271     
26,863     
7,925,024     

4,474,616     
1,609,383     
247,935     
6,331,934     
1,593,090     
1,021,722     
59,830     
843     
512,381     
2,597     

777     
(53,694)    
(52,917)    
462,061     
114,000     
348,061     
1,006     
347,055    $

4.28    $
4.15    $

0.62    $

4,351,370    $
2,372,439     
322,257     
29,741     
25,863     
7,101,670     

3,937,091     
1,455,616     
221,804     
5,614,511     
1,487,159     
927,836     
55,665     
2,455     
506,113     
22,338     

639     
(19,763)    
(19,124)    
509,327     
117,242     
392,085     
703     
391,382    $

4.71    $
4.57    $

0.49    $

3,039,953 
1,793,363 
247,234 
27,964 
17,628 
5,126,142 

2,736,502 
1,109,249 
188,093 
4,033,844 
1,092,298 
731,340 
53,354 
1,432 
309,036 
6,417 

657 
(2,427)
(1,770)
313,683 
72,268 
241,415 
- 
241,415 

2.88 
2.78 

0.27 

  $

  $

  $
  $

  $

Income before taxes
Income tax provision
Net income
Less: Net income attributable to noncontrolling interest
Net income attributable to Rush Enterprises, Inc.

Net income attributable to Rush Enterprises, Inc. per share of common stock:
Basic
Diluted

Dividends declared per common share

The accompanying notes are an integral part of these consolidated financial statements.

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RUSH ENTERPRISES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In Thousands)

Net income
Other comprehensive income (loss), net of tax:

2023

2022

2021

  $

348,061    $

392,085    $

241,415 

Foreign currency translation
Reclassification of currency translation related to equity method accounting

Other comprehensive income (loss) attributable to Rush Enterprises, Inc.
Comprehensive income
Less: Comprehensive income attributable to noncontrolling interest
Comprehensive income attributable to Rush Enterprises, Inc.

  $

  $

1,967     
-     
1,967     
350,028    $
1,006     
349,022    $

(4,316)    
(601)    
(4,917)    
387,168    $
703     
386,465    $

(82)
- 
(82)
241,333 
- 
241,333 

The accompanying notes are an integral part of these consolidated financial statements.

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Balance, December 31, 2020
Stock options exercised and stock

awards

Stock-based compensation related
to stock options, restricted
shares and employee stock
purchase plan

Vesting of restricted share awards    
Issuance of common stock under

employee stock purchase plan    

Common stock repurchases
Cash dividends declared on Class

A common stock

Cash dividends declared on Class

B common stock

Other comprehensive income
Net income
Balance, December 31, 2021
Stock options exercised and stock

awards

Stock-based compensation related
to stock options, restricted
shares and employee stock
purchase plan

Vesting of restricted share awards    
Issuance of common stock under

employee stock purchase plan    

Common stock repurchases
Cash dividends declared on Class

A common stock

Cash dividends declared on Class

B common stock

Reclassification of foreign

currency translation related to
equity method

Foreign currency translation

adjustment

Noncontrolling interest equity
Net income
Balance, December 31, 2022
Stock options exercised and stock

awards

Stock-based compensation related
to stock options, restricted
shares and employee stock
purchase plan

Vesting of restricted share awards    
Issuance of common stock under

employee stock purchase plan    

Common stock repurchases
Retirement of treasury shares and

par value adjustment

Cash dividends declared on Class

A common stock

Cash dividends declared on Class

B common stock

Foreign currency translation

adjustment

Net income
Balance, December 31, 2023

RUSH ENTERPRISES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(In Thousands)

Common Stock
Shares
Outstanding
Class A Class B

$0.01
Par
  Value

Additional
Paid -In
    Capital

Treasury
Stock

Retained
  Earnings  

  Accumulated

Other
Comprehensive
  Income (Loss)  

Total
Rush
Enterprises,
Inc.
Shareholders’
Equity

Noncontrolling
Interest

Total
Shareholders’
Equity

63,756     

18,705 

  $

551    $ 437,646 

  $

(2,879)   $

831,850 

  $

869 

  $

1,268,037 

– 

  $

1,268,037 

1,176     

– 

8     

14,157 

–     
–     

– 
520 

224     
(494)    

– 
(627)    

–     
–     

– 
– 

–     
3     

1     
–     

–     
–     

22,246 
(7,447)    

4,148 
– 

– 
– 

64,662     

18,598 

  $

563    $ 470,750 

  $

585     

– 

4     

8,029 

–     
–     

– 
457 

201     
(1,930)    

– 
(930)    

–     

–     

–     

– 

– 

– 

–     
3     

2     
–     

–     

–     

–     

25,315 
(8,669)    

5,217 
– 

– 

– 

– 

– 

– 
– 

– 

(34,054)    

– 

– 
– 

– 
– 

(31,816)    

– 
– 

(9,867)    
– 
241,415 
(36,933)   $ 1,031,582 

  $

– 

– 
– 

– 
– 

(34,207)    

(10,420)    

– 

– 
– 

– 

(93,997)    

– 

– 

– 

– 

– 
– 

– 
– 

– 

14,165 

22,246 
(7,444)  

4,149 
(34,054)  

(31,816)  

– 
(82)    
– 
787 

  $

(9,867)  
(82)  

241,415 
1,466,749 

– 

– 
– 

– 
– 

– 

– 

8,033 

25,315 
(8,666)  

5,219 
(93,997)  

(34,207)  

(10,420)  

– 

– 
– 

– 
– 

– 

– 
– 
– 
– 

– 

– 
– 

– 
– 

– 

– 

– 

14,165 

22,246 
(7,444)

4,149 
(34,054)

(31,816)

(9,867)
(82)
241,415 
1,466,749 

8,033 

  $

25,315 
(8,666)

5,219 
(93,997)

(34,207)

(10,420)

(601)

– 

(601)    

(601)  

–     
–     
–     
63,518     

– 
– 
– 
18,125 

  $

–     
–     
–     

– 
– 
– 
572    $ 500,642 

– 
– 
391,382 
  $ (130,930)   $ 1,378,337 

– 
– 
– 

  $

(4,316)    
– 
– 
(4,130)   $

(4,316)  

– 
391,382 
1,744,491 

  $

– 
17,828 
703 
18,531 

  $

(4,316)
17,828 
392,085 
1,763,022 

822     

– 

6     

12,120 

–     
–     

– 
421 

209     
(3,088)    

– 
(2,182)    

–     
3     

1     
–     

30,354 
(7,018)    

5,951 
– 

– 

– 
– 

– 

(213,425)    

– 

– 
– 

– 
– 

–     

–     

–     

– 

– 

– 

224     

(3)    

224,520 

(224,744)    

–     

–     

– 

– 

– 

– 

(38,727)    

(11,896)    

– 

– 
– 

– 
– 

– 

– 

12,126 

30,354 
(7,015)  

5,952 
(213,425)  

(3)  

(38,727)  

(11,896)  

– 

– 
– 

– 
– 

– 

– 

12,126 

30,354 
(7,015)

5,952 
(213,425)

(3)

(38,727)

(11,896)

–     
–     
61,461     

– 
– 
16,364 

  $

–     
–     

– 
– 
806    $ 542,046 

– 
347,055 
  $ (119,835)   $ 1,450,025 

– 
– 

  $

1,967 
– 
(2,163)   $

1,967 
347,055 
1,870,879 

  $

– 
1,006 
19,537 

  $

1,967 
348,061 
1,890,416 

The accompanying notes are an integral part of these consolidated financial statements.

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Table of Contents

RUSH ENTERPRISES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In Thousands)

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by operating activities

  $

Depreciation and amortization
Gain on sale of property and equipment, net
Gain on joint venture transaction
Gain on business acquisition
Stock-based compensation expense related to employee stock options and

employee stock purchases

Provision for deferred income tax expense
Change in accounts receivable, net
Change in inventories
Change in prepaid expenses and other, net
Change in trade accounts payable
Change in customer deposits
Change in accrued expenses
Other, net

Net cash provided by operating activities

Cash flows from investing activities:

Acquisition of property and equipment
Proceeds from the sale of property and equipment
Business disposition
Business acquisitions, net of cash
Other

Net cash used in investing activities

Cash flows from financing activities:

stock purchases

Taxes paid related to net share settlement of equity awards
Payments of cash dividends
Common stock repurchased

Net cash provided by (used in) financing activities

Net (decrease) increase in cash, cash equivalents and restricted cash
Effect of exchange rate on cash
Cash, cash equivalents and restricted cash, beginning of year
Cash, cash equivalents and restricted cash, end of year
Supplemental disclosure of cash flow information:

Cash paid during the year for:

Interest
Income taxes paid, net

Noncash investing and financing activities:
Assets acquired under finance leases

  $

  $
  $

  $

2023

Year Ended December 31,
2022

2021

348,061    $

392,085    $

241,415 

221,141     
(843)    
-     
-     

30,354     
7,601     
(38,307)    
(297,678)    
862     
(10,629)    
28,803     
7,198     
(850)    
295,713     

(368,881)    
2,212     
-     
(16,050)    
(4,311)    
(387,030)    

199,149     
(2,467)    
(12,500)    
(6,958)    

25,315     
4,261     
(74,607)    
(324,508)    
1,340     
31,438     
34,121     
32,789     
(5,058)    
294,400     

(243,060)    
7,124     
27,500     
(20,762)    
(11,732)    
(240,930)    

18,077     
(7,017)    
(50,582)    
(211,778)    
73,962     
(17,355)    
36     
201,044     
183,725    $

13,255     
(8,669)    
(44,556)    
(93,709)    
(690)    
52,780     
118     
148,146     
201,044    $

169,497 
(1,432)
- 
- 

22,246 
14,034 
32,312 
(33,572)
(252)
12,053 
2,993 
(31,337)
(5,611)
422,346 

(167,177)
3,447 
- 
(269,332)
157 
(432,905)

118,945 
260,336 
(455,064)
(13,774)

18,313 
(7,443)
(41,060)
(33,596)
(153,343)
(163,902)
- 
312,048 
148,146 

56,427    $
106,872    $

21,694    $
102,038    $

22,224 
101,987 

43,330    $

33,654    $

29,044 

Draws on floor plan notes payable – non-trade, net
Proceeds from long-term debt
Principal payments on long-term debt
Principal payments on finance lease obligations
Proceeds from issuance of shares relating to employee stock options and employee

205,487     
1,429,083     
(1,291,615)    
(17,693)    

273,906     
958,328     
(1,084,465)    
(14,780)    

The accompanying notes are an integral part of these consolidated financial statements.

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Table of Contents

RUSH ENTERPRISES, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.

ORGANIZATION AND OPERATIONS:

Rush Enterprises, Inc. (the “Company”) was incorporated in 1965 under the laws of the State of Texas. The Company operates a network of commercial
vehicle dealerships that primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird or Dennis Eagle.
Through its strategically located network of Rush Truck Centers, the Company provides one-stop service for the needs of its commercial vehicle customers,
including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance
products.

Restricted Cash

Restricted  cash  consists  of  deposits  for  the  statutory  restriction  on  cash  related  to  the  Company’s  captive  insurance  company  of  $2.8  million  as  of
December 31, 2023.

Stock Split

On July 25, 2023, the Board of Directors of the Company declared a 3-for-2 stock split of the Company’s Class A common stock and Class B common
stock, which was effected in the form of a stock dividend. On August 28, 2023, the Company distributed one additional share of stock for every two shares
of Class A common stock, par value $0.01 per share, and Class B common stock, par value $0.01 per share, held by shareholders of record as of August 7,
2023. All share and per share data in this Form 10-K have been adjusted and restated to reflect the stock split as if it occurred on the first day of the earliest
period presented.

Authorized Shares

On  May  16,  2023,  the  Company’s  shareholders  approved  the  Certificate  of  Amendment  to  the  Restated  Articles  of  Incorporation  of  the  Company  to
increase  the  number  of  authorized  shares  of  Class  A  Common  Stock  from  60,000,000  to  105,000,000  and  Class  B  Common  Stock  from  20,000,000  to
35,000,000.

Treasury Stock Retirement

During the third quarter of 2023, the Company retired 3,052,899 shares of Class A common stock and 1,445,515 shares of Class B common stock. The
Company  recorded  the  retirement  directly  against  retained  earnings  based  on  the  Company’s  policy  election.  The  Company  accounts  for  treasury  stock
using the cost method. There was no effect on the Company’s overall equity position due to the retirement of the treasury shares.

Foreign Currency Transactions

The functional currency of the Company’s foreign subsidiary, Rush Truck Centres of Canada Limited (“RTC Canada”), is the local currency, the Canadian
dollar. Results of operations for RTC Canada are translated to USD using the average exchange rate on a monthly basis during each quarter. The assets and
liabilities  of  RTC  Canada  are  translated  into  USD  using  the  exchange  rate  in  effect  on  the  balance  sheet  date.  The  related  translation  adjustments  are
recorded as a separate component of the Company’s Consolidated Statements of Shareholders’ Equity in accumulated other comprehensive income (loss).

2.

SIGNIFICANT ACCOUNTING POLICIES:

Principles of Consolidation

The  consolidated  financial  statements  presented  herein  include  the  accounts  of  Rush  Enterprises,  Inc.  together  with  its  consolidated  subsidiaries.  All
significant inter-company balances and transactions have been eliminated in consolidation.

Estimates in Financial Statements

The preparation of the Company’s financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management
to  make  certain  estimates  and  assumptions.  These  estimates  and  assumptions  affect  the  reported  amounts  of  assets  and  liabilities,  the  disclosures  of
contingent assets and liabilities at the balance sheet date and the amounts of revenues and expenses recognized during the reporting period. Management
analyzes  the  Company’s  estimates  based  on  historical  experience  and  other  assumptions  that  are  believed  to  be  reasonable  under  the  circumstances,
however, actual results could differ materially from such estimates.

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Cash, Cash Equivalents and Restricted Cash

Cash and cash equivalents generally consist of cash and other money market instruments. The Company considers all highly liquid investments with an
original  maturity  of  ninety  days  or  less  to  be  cash  equivalents.  Restricted  cash  consists  of  deposits  for  the  statutory  restriction  on  cash  related  to  the
Company’s captive insurance company.

Allowance for Credit Losses and Repossession Losses

The  Company  maintains  an  allowance  for  credit  losses  based  on  the  probability  of  default,  its  historical  rate  of  losses,  aging  and  current  economic
conditions.  Accounts  receivables  consist  primarily  of  commercial  vehicle  sales  receivables,  manufacturers’  receivables,  leasing  and  parts  and  service
receivables and other trade receivables. The Company writes off account balances when it has exhausted reasonable collection efforts and determined that
the likelihood of collection is remote. These write-offs are charged against the allowance for credit losses.

The Company provides an allowance for repossession losses after considering historical loss experience and other factors that might affect the ability of
customers to meet their obligations on finance contracts sold by the Company when the Company has a potential liability.

Inventories

Inventories  are  stated  at  the  lower  of  cost  or  net  realizable  value.  Cost  is  determined  by  specific  identification  of  new  and  used  commercial  vehicle
inventory and by the first-in, first-out method for tires, parts and accessories. As the market value of the Company’s inventory typically declines over time,
reserves are established based on historical loss experience and market trends. These reserves are charged to cost of sales and reduce the carrying value of
the Company’s inventory on hand. An allowance is provided when it is anticipated that cost will exceed net realizable value.

Property and Equipment

Property and equipment are stated at cost and depreciated over their estimated useful lives. Leasehold improvements are amortized over the useful life of
the improvement, or the term of the lease, whichever is shorter. Provision for depreciation of property and equipment is calculated primarily on a straight-
line  basis.  The  Company  capitalizes  interest  on  borrowings  during  the  active  construction  period  of  major  capital  projects.  Capitalized  interest,  when
incurred, is added to the cost of the underlying assets and is amortized over the estimated useful life of such assets. In 2023, the Company capitalized $0.7
million  in  interest.  The  cost,  accumulated  depreciation  and  amortization  and  estimated  useful  lives  of  the  Company’s  property  and  equipment  are
summarized as follows (in thousands):

Land
Buildings and improvements
Leasehold improvements
Machinery and shop equipment
Furniture, fixtures and computers
Transportation equipment
Lease and rental vehicles
Construction in progress
Accumulated depreciation and amortization

  $

2023

2022

172,396    $
591,992     
43,088     
105,544     
111,242     
135,425     
1,155,767     
31,037     
(858,405)    

162,641     
570,595     
42,236     
96,584     
98,609     
116,327     
1,067,006     
14,585     
(799,989)    

Estimated Life
(Years)

10  – 39
2  – 39
5  – 20
3  – 15
3  – 15
1  – 8

Total

  $

1,488,086    $

1,368,594     

The  Company  recorded  depreciation  expense  of  $194.1  million  and  amortization  expense  of  $27.0  million  for  the  year  ended  December  31,  2023,
depreciation  expense  of  $177.1  million  and  amortization  expense  of  $22.1  million  for  the  year  ended  December  31,  2022,  and  depreciation  expense  of
$148.3 million and amortization expense of $21.2 million for the year ended December 31, 2021.

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As of December 31, 2023, the Company had $125.7 million in lease and rental vehicles under various finance leases included in property and equipment,
net  of  accumulated  amortization  of  $58.9  million.  The  Company  recorded  depreciation  and  amortization  expense  of  $161.3  million  related  to  lease  and
rental vehicles in lease and rental cost of products sold for the year ended December 31, 2023, $143.5 million for the year ended December 31, 2022 and
$116.1 million for the year ended December 31, 2021.

Purchase Price Allocation, Intangible Assets and Goodwill

The  Company  uses  the  acquisition  method  of  accounting  for  the  recognition  of  assets  acquired  and  liabilities  assumed  through  acquisitions  at  their
estimated  fair  values  as  of  the  date  of  acquisition.  The  purchase  price  allocation  for  business  combinations  and  asset  acquisitions  requires  the  use  of
accounting estimates and judgments to allocate the purchase price to the identifiable tangible and intangible assets acquired and liabilities assumed based
on their respective fair values. As a result, during the measurement period, which is not to exceed one year from the date of acquisition, any changes in the
estimated fair values of the net assets recorded for the acquisitions will result in an adjustment to goodwill. Upon the conclusion of the measurement period
or  final  determination  of  the  values  of  assets  acquired  or  liabilities  assumed,  whichever  comes  first,  any  subsequent  adjustments  are  recorded  in  the
Consolidated Statements of Income.

The Company determines whether substantially all the fair value of the gross assets acquired are concentrated in a single identifiable asset or a group of
similar identifiable assets. If so, the single asset or group of assets, as applicable, is not a business. If not, the Company determines whether the single asset
or group of assets, as applicable, meets the definition of a business.

In connection with the Company’s business combinations, it records certain intangible assets, including franchise rights. The Company periodically reviews
the estimated useful lives and fair values of its identifiable intangible assets, taking into consideration any events or circumstances that might result in a
diminished fair value or revised useful life. See Note 15 – Acquisitions in the Notes to the Financial Statements for further discussion.

Goodwill represents the excess, at the date of acquisition, of the purchase price of an acquired business over the fair value of the net tangible and intangible
assets  acquired.  In  addition  to  goodwill,  the  Company  recognizes  separately  identifiable  intangible  assets  for  rights  under  franchise  agreements  with
manufacturers.

The fair value of the intangible franchise right is determined at the acquisition date by discounting the projected cash flows specific to each acquisition. The
carrying value of the Company’s manufacturer franchise rights was $12.3 million as of December 31, 2023 and December 31, 2022, and is included in
Other Assets on the accompanying Consolidated Balance Sheet. The Company has determined that manufacturer franchise rights have an indefinite life, as
there are no economic or other factors that limit their useful lives and they are expected to generate cash flows indefinitely due to the historically long lives
of  the  manufacturers’  brand  names.  Furthermore,  to  the  extent  that  any  agreements  evidencing  manufacturer  franchise  rights  have  expiration  dates,  the
Company  expects  that  it  will  be  able  to  renew  those  agreements  in  the  ordinary  course  of  business.  Accordingly,  the  Company  does  not  amortize
manufacturer franchise rights.

Due  to  the  fact  that  manufacturer  franchise  rights  are  specific  to  a  geographic  region,  the  Company  has  determined  that  evaluating  and  including  all
locations  acquired  in  the  geographic  region  is  the  appropriate  level  for  purposes  of  testing  franchise  rights  for  impairment.  The  Company  is  subject  to
financial  statement  risk  to  the  extent  that  manufacturer  franchise  rights  become  impaired  due  to  decreases  in  the  fair  market  value  of  its  individual
franchises.

The  Company  assesses  goodwill  and  intangible  franchise  rights  for  impairment  annually  in  the  fourth  quarter,  or  whenever  events  or  changes  in
circumstances indicate an impairment may have occurred. If impaired, the carrying values of the assets are written down to fair value using Level 3 inputs.
See Fair Value Measurements below for further discussion of Level 3 fair value inputs.

For the annual goodwill and intangible franchise rights impairment assessment conducted in the fourth quarter of 2023, the Company elected to perform a
qualitative  assessment  and  determined  that  it  was  not  more-likely-than-not  that  the  fair  values  of  the  Company’s  reporting  units  were  less  than  their
carrying values.

No impairments of goodwill or intangible franchise rights were recorded during the years ended December 31, 2023, 2022 and 2021. 

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The following table sets forth the change in the carrying amount of goodwill for the Company for the year ended December 31, 2023 (in thousands):

Balance December 31, 2022
Acquisitions during 2023
Currency translation
Balance December 31, 2023

Equity Method Investments

  $

  $

416,363 
3,250 
1,095 
420,708 

On February 25, 2019, the Company acquired 50% of the equity interest in RTC Canada, which acquired the operating assets of Tallman Group, the largest
International Truck dealer in Canada. Prior to acquiring an additional 30% equity interest on May 2, 2022, for approximately $20.0 million, the Company
accounted for the equity interest in RTC Canada using the equity method of accounting. Subsequent to the Company’s acquisition of the additional 30%
equity interest on May 2, 2022, operations of RTC Canada are included in the accompanying consolidated financial statements.  Income (loss) related to the
20%  equity  owner  of  RTC  Canada  is  reflected  in  the  accompanying  consolidated  financial  statements  as  a  noncontrolling  interest.  See  Note  15  –
Acquisitions in the Notes to the Financial Statements for further discussion.

On January 3, 2022, a subsidiary of Cummins, Inc. acquired a 50% equity interest in Natural Gas Fuel Systems, LLC (“NGFS”) from the Company for
$27.5 million. NGFS previously conducted business as Momentum Fuel Technologies. The $12.5 million gain realized on the transaction is included in
Other income on the Consolidated Statements of Income for the year ended December 31, 2022. The Company is accounting for the business as a joint
venture and recognizes the investment using the equity method. The Company’s equity income in NGFS is included in the line item Other income on the
Consolidated Statements of Income.

Income Taxes

Management’s judgment is required to determine the provisions for income taxes and to determine whether deferred tax assets will be realized in full or in
part.  Deferred  income  tax  assets  and  liabilities  are  measured  using  enacted  tax  rates  expected  to  apply  to  taxable  income  in  the  years  in  which  those
temporary differences are expected to be recovered or settled. When it is more likely than not that all or some portion of specific deferred income tax assets
will  not  be  realized,  a  valuation  allowance  must  be  established  for  the  amount  of  deferred  income  tax  assets  that  are  determined  not  to  be  realizable.
Accordingly, the facts and financial circumstances impacting deferred income tax assets are reviewed quarterly and management’s judgment is applied to
determine the amount of valuation allowance required, if any, in any given period.

In  determining  its  provision  for  income  taxes,  the  Company  uses  an  annual  effective  income  tax  rate  based  on  annual  income,  permanent  differences
between  book  and  tax  income,  and  statutory  income  tax  rates.  The  effective  income  tax  rate  also  reflects  its  assessment  of  the  ultimate  outcome  of  tax
audits. The Company adjusts its annual effective income tax rate as additional information on outcomes or events becomes available. Discrete events such
as audit settlements or changes in tax laws are recognized in the period in which they occur.

The Company’s income tax returns are periodically audited by tax authorities. These audits include questions regarding the Company’s tax filing positions,
including the timing and amount of deductions. In evaluating the exposures associated with its various tax filing positions, the Company adjusts its liability
for  unrecognized  tax  benefits  and  income  tax  provision  in  the  period  in  which  an  uncertain  tax  position  is  effectively  settled,  the  statute  of  limitations
expires for the relevant taxing authority to examine the tax position or when more information becomes available.

The Company’s liability for unrecognized tax benefits contains uncertainties because management is required to make assumptions and to apply judgment
to estimate the exposures associated with its various filing positions. The Company’s effective income tax rate is also affected by changes in tax law, the
level of earnings and the results of tax audits. Although the Company believes that the judgments and estimates are reasonable, actual results could differ,
and the Company may be exposed to losses or gains that could be material. An unfavorable tax settlement would generally require use of the Company’s
cash and result in an increase in its effective income tax rate in the period of resolution. A favorable tax settlement would be recognized as a reduction in
the  Company’s  effective  income  tax  rate  in  the  period  of  resolution.  The  Company’s  income  tax  expense  includes  the  impact  of  reserve  provisions  and
changes to reserves that it considers appropriate, as well as related interest.

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Revenue Recognition Policies

The Company recognizes revenue when its customer obtains control of promised goods or services, in an amount that reflects the consideration which the
Company expects to receive in exchange for those goods or services.  To determine revenue recognition for arrangements that the Company determines are
within the scope of ASU 2014-09, “Revenue from Contracts with Customers (“Topic 606”), the Company performs the following five steps: (i) identify the
contract with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to
the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation.  The Company only
applies the five-step model to contracts when it is probable that it will collect the consideration it is entitled to in exchange for the goods or services it
transfers to the customer.  At contract inception, once the contract is determined to be within the scope of Topic 606, the Company assesses the goods or
services promised within each contract and determines those that are performance obligations. The Company then assesses whether each promised good or
service is distinct and recognize as revenue the amount of the transaction price that is allocated to the respective performance obligation when (or as) the
performance obligation is satisfied.  For a complete discussion of accounting for revenue, see Note 17 – Revenue of the Notes to Consolidated Financial
Statements.

Rental and Lease Sales

The Company leases commercial vehicles that the Company owns to customers. Lease and rental revenue is recognized over the period of the related lease
or rental agreement. Variable rental revenue is recognized when it is earned.

Cost of Sales

For the Company’s new and used commercial vehicle operations, cost of sales consists primarily of the Company’s actual purchase price, plus make-ready
expenses,  less  any  applicable  manufacturers’  incentives.  For  the  Company’s  parts  operations,  cost  of  sales  consists  primarily  of  the  Company’s  actual
purchase  price,  less  any  applicable  manufacturers’  incentives.  For  the  Company’s  service  and  collision  center  operations,  technician  labor  cost  is  the
primary component of cost of sales. For the Company’s rental and leasing operations, cost of sales consists primarily of depreciation and amortization, rent,
maintenance costs, license costs and interest expense considered direct and incremental on the lease and rental fleet owned and leased by the Company.
There are no costs of sales associated with the Company’s finance and insurance revenue or other revenue.

Leases

The Company leases commercial vehicles and real estate under finance and operating leases. The Company determines whether an arrangement is a lease
at its inception. For leases with terms greater than twelve months, the Company records a lease asset and liability at the present value of lease payments
over the term. Many of the Company’s leases include renewal options and termination options that are factored into its determination of lease payments
when appropriate.

When available, the Company uses the rate implicit in the lease to discount lease payments to present value; however, most of its leases do not provide a
readily  determinable  implicit  rate.  Therefore,  the  Company  must  estimate  its  incremental  borrowing  rate  to  discount  the  lease  payments  based  on
information available at lease commencement.

Taxes Assessed by a Governmental Authority

The  Company  accounts  for  sales  taxes  assessed  by  a  governmental  authority  that  are  directly  imposed  on  a  revenue-producing  transaction  on  a  net
(excluded from revenues) basis.

Selling, General and Administrative Expenses

Selling,  general  and  administrative  expenses  consist  primarily  of  incentive-based  compensation  for  sales,  finance  and  general  management  personnel,
salaries for administrative personnel and expenses for rent, marketing, insurance, utilities and other general operating purposes.

Stock Based Compensation

The Company applies the provisions of ASC topic 718-10, “Compensation – Stock Compensation,” which requires the measurement and recognition of
compensation expense for all share-based payment awards made to employees and directors, including grants of employee stock options, restricted stock
units, restricted stock awards and employee stock purchases under the Employee Stock Purchase Plan, based on estimated fair values.

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The Company uses the Black-Scholes option-pricing model to estimate the fair value of share-based payment awards on the date of grant. The value of the
portion of the award that is ultimately expected to vest is recognized as an expense over the requisite service periods.

Compensation expense for all share-based payment awards is recognized using the straight-line single-option method. Stock-based compensation expense
is recognized based on awards expected to vest. Accordingly, stock-based compensation expense has been reduced for estimated forfeitures. Forfeitures are
estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

The  Company  determines  the  fair  value  of  share-based  payment  awards  on  the  date  of  grant  using  an  option-pricing  model  that  is  affected  by  the
Company’s stock price, as well as assumptions regarding a number of subjective variables. These variables include the Company’s expected stock price
volatility over the term of the awards and actual and projected stock option exercise behaviors. Option-pricing models were developed for use in estimating
the value of traded options that have no vesting or hedging restrictions and are fully transferable. Because the Company’s stock options have characteristics
that  are  significantly  different  from  traded  options  and  because  changes  in  the  subjective  assumptions  can  materially  affect  the  estimated  value,  in
management’s  opinion,  the  existing  valuation  models  may  not  provide  an  accurate  measure  of  fair  value  and  it  may  not  be  indicative  of  the  fair  value
observed in a market transaction between a willing buyer and a willing seller.

The following table reflects the weighted-average fair value of stock options granted during each period using the Black-Scholes option valuation model
with the following weighted-average assumptions used:

Weighted-average stock volatility
Expected dividend yield
Risk-free interest rate
Expected life (years)
Weighted-average fair value of stock options granted

  $

2023

2022

2021

34.60%   
1.54%   
3.58%   
6.0 
11.82 

  $

34.97%   
1.44%   
2.13%   
6.0 
11.21 

  $

36.03%
1.65%
1.07%
6.0 
9.85 

The  Company  computes  its  historical  stock  price  volatility  in  accordance  with  ASC  Topic  718-10.  The  risk-free  interest  rate  for  periods  within  the
contractual  life  of  the  option  is  based  on  the  U.S.  Treasury  yield  curve  in  effect  at  the  time  of  grant.  The  dividend  yield  assumption  is  based  on  the
Company’s history and expectation of dividend payouts. The expected life of stock options represents the weighted-average period the stock options are
expected to remain outstanding.

Advertising Costs

Advertising costs are expensed as incurred. Advertising and marketing expense was $10.0 million for 2023, $8.7 million for 2022 and $7.5 million for
2021. Advertising and marketing expense is included in selling, general and administrative expense.

Accounting for Internal Use Software

The Company’s accounting policy with respect to accounting for computer software developed or obtained for internal use is consistent with ASC topic
350-40 (Internal  Use  Software),  which  provides  guidance  on  accounting  for  the  costs  of  computer  software  developed  or  obtained  for  internal  use  and
identifies  characteristics  of  internal-use  software.    The  Company  has  capitalized  software  costs,  including  capitalized  interest,  of  approximately  $3.0
million as of December 31, 2023, net of accumulated amortization of $16.0 million, and had $4.2 million as of December 31, 2022, net of accumulated
amortization of $14.9 million. 

Insurance

The Company utilizes a captive insurance company to manage its auto and general commercial liability insurance, which the Company supplements with
excess  insurance  coverage  at  a  level  management  believes  is  sufficient.  The  Company  is  partially  self-insured  for  a  portion  of  the  claims  related  to  its
worker’s  compensation,  medical  insurance  and  vehicle  inventory.  The  Company  uses  actuarial  information  provided  from  third-party  administrators  to
calculate an accrual for claims incurred, but not reported, and for the remaining portion of claims that have been reported.  The Company is fully self-
insured for claims related to its real and personal property (except for its vehicle inventor, as noted above). 

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Fair Value Measurements

The Company has various financial instruments that it must measure at fair value on a recurring basis. See Note 9 – Financial Instruments and Fair Value of
the Notes to Consolidated Financial Statements, for further information. The Company also applies the provisions of fair value measurement to various
nonrecurring measurements for its financial and nonfinancial assets and liabilities.

Applicable accounting standards define fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction
between market participants at the measurement date (an exit price). The Company measures its assets and liabilities using inputs from the following three
levels of the fair value hierarchy:

Level 1 inputs are unadjusted quoted prices in active markets for identical assets or liabilities that the Company has the ability to access at the measurement
date.

Level 2 inputs include quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets
that are not active, inputs other than quoted prices that are observable for the asset or liability (i.e., interest rates, yield curves, etc.), and inputs that are
derived principally from or corroborated by observable market data by correlation or other means (market corroborated inputs).

Level  3  includes  unobservable  inputs  that  reflect  the  Company’s  assumptions  about  what  factors  market  participants  would  use  in  pricing  the  asset  or
liability. The Company develops these inputs based on the best information available, including its own data.

Recent Accounting Pronouncements

In  November  2023,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  updated  accounting  guidance  related  to  annual  and  interim  segment
disclosures. The updated accounting guidance, among other things, requires disclosure of certain significant segment expenses. The Company will adopt
the  updated  accounting  guidance  in  its  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2024.  The  Company  is  currently  evaluating  the
impact the adoption of the new accounting guidance will have on its segment disclosures in Note 16.

In December 2023, the FASB issued updated accounting guidance related to income tax disclosures. The updated accounting guidance, among other things,
requires  additional  disclosure  primarily  related  to  the  income  tax  rate  reconciliation  and  income  taxes  paid.  The  Company  will  adopt  the  updated
accounting  guidance  in  its  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2025.  The  Company  is  currently  evaluating  the  impact  the
adoption of the new accounting guidance will have on its income tax disclosures in Note 13.

3.

SUPPLIER CONCENTRATION:

Major Suppliers and Dealership Agreements

The Company has entered into dealership agreements with various manufacturers of commercial vehicles and buses (“Manufacturers”). These agreements
are nonexclusive agreements that allow the Company to stock, sell at retail and service commercial vehicles and sell parts from the Manufacturers in the
Company’s defined area of responsibility. The agreements allow the Company to use the Manufacturers’ names, trade symbols and intellectual property
and expire as follows:

Manufacturer
Peterbilt
International
Isuzu
Hino
Ford
Blue Bird
IC Bus
Dennis Eagle

Expiration Dates
July 2024
May 2025 through January 2029
Indefinite
Indefinite
Indefinite
August 2024
May 2025 through December 2027
Indefinite

These agreements, as well as agreements with various other Manufacturers, impose a number of restrictions and obligations on the Company, including
restrictions on a change in control of the Company and the maintenance of certain required levels of working capital. Violation of these restrictions could
result in the loss of the Company’s right to purchase the Manufacturers’ products and use the Manufacturers’ trademarks.

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The  Company  purchases  its  new  Peterbilt  vehicles  from  Peterbilt  and  most  of  the  parts  sold  at  its  Peterbilt  dealerships  from  PACCAR,  Inc,  the  parent
company of Peterbilt, at prevailing prices charged to all franchised dealers. Sales of new Peterbilt commercial vehicles accounted for approximately 50.7%
of the Company’s new vehicle sales revenue for the year ended December 31, 2023, 59.6% of the Company’s new vehicle sales revenue for the year ended
December 31, 2022, and 62.5% of the Company’s new vehicle sales revenue for the year ended December 31, 2021.

Primary Lenders

The Company purchases its new and used commercial vehicle inventories with the assistance of floor plan financing programs as described in Note 7 to
these Notes to Consolidated Financial Statements. The Company finances the majority of all new commercial vehicle inventory and the loan value of its
used commercial vehicle inventory under the Floor Plan Credit Agreement with BMO Harris. The Floor Plan Credit Agreement includes an aggregate loan
commitment of $1.0 billion. The Company’s floor plan financing agreements provide that the occurrence of certain events will be considered events of
default. In the event that the Company’s floor plan financing becomes insufficient, or its relationship with any of its current primary lenders terminates, the
Company  would  need  to  obtain  similar  financing  from  other  sources.  Management  believes  it  can  obtain  additional  floor  plan  financing  or  alternative
financing if necessary.

From time to time, the Company uses the WF Credit Agreement to finance its Idealease lease and rental fleet vehicles and for other working capital needs.
Pursuant to the terms of the WF Credit Agreement, the WF Lenders have agreed to make up to $175.0 million of revolving credit loans for certain of the
Company’s capital expenditures, including commercial vehicle purchases for the Company’s Idealease lease and rental fleet, and general working capital
needs.  The  Company  expects  to  use  the  revolving  credit  loans  available  under  the  WF  Credit  Agreement  primarily  for  the  purpose  of  purchasing
commercial vehicles for the Company’s Idealease lease, rental fleet and other working capital needs.

The Company uses the PLC Agreement to finance its PacLease lease and rental fleet vehicles. Pursuant to the terms of the PLC Agreement, PLC agreed to
make  up  to  $300.0  million  of  revolving  credit  loans  to  finance  commercial  vehicle  purchases  and  other  equipment  to  be  leased  or  rented  through  the
Company’s PacLease franchises.

RTC Canada uses the RTC Canada Revolving Credit Agreement to finance its Idealease lease and rental fleet vehicles. Pursuant to the terms of the RTC
Canada Revolving Credit Agreement, BMO agreed to make up to $120.0 million CAD of revolving credit loans to finance certain of RTC Canada’s capital
expenditures,  including  commercial  vehicle  purchases  and  other  equipment  to  be  leased  or  rented  through  RTC  Canada’s  Idealease  franchise,  with  an
additional $20.0 million available upon the request of RTC Canada and consent of BMO.

RTC Canada uses the RTC Canada Floor Plan Agreement to finance its new and used vehicle inventory. Pursuant to the terms of the RTC Canada Floor
Plan Agreement, BMO agreed to make up to $116.7 million CAD of revolving credit loans to finance RTC Canada’s purchase of new and used vehicle
inventory.

Concentrations of Credit Risks

Financial  instruments  that  potentially  subject  the  Company  to  significant  concentrations  of  credit  risk  consist  principally  of  cash,  cash  equivalents,
restricted cash, and accounts receivable. The Company places its cash, cash equivalents and restricted cash with what it considers to be quality financial
institutions based on periodic assessments of such institutions. The Company’s cash, cash equivalents and restricted cash may be uninsured or in deposit
accounts that exceed the Federal Deposit Insurance Corporation insurance limit.

The Company controls credit risk through credit approvals and by selling a majority of its trade receivables, other than vehicle accounts receivable, without
recourse. Concentrations of credit risk with respect to trade receivables are reduced because a large number of geographically diverse customers make up
the Company’s customer base; however, substantially all of the Company’s business is concentrated in the United States commercial vehicle markets and
related aftermarkets.

The Company generally sells finance contracts it enters into with customers to finance the purchase of commercial vehicles to third parties. These finance
contracts are sold by the Company both with and without recourse. A majority of the Company’s finance contracts are sold without recourse. The Company
provides  an  allowance  for  doubtful  receivables  and  a  reserve  for  repossession  losses  related  to  finance  contracts  sold  with  recourse.  Historically,  the
Company’s allowances and reserves have covered losses inherent in these receivables.

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4.

ACCOUNTS RECEIVABLE:

The Company’s accounts receivable, net, consisted of the following (in thousands):

Trade accounts receivable from sale of vehicles
Trade receivables other than vehicles
Warranty claims
Other accounts receivable
Less allowance for credit losses

Total

Accounts receivable as of January 1, 2022 was $140.2 million.

5.

INVENTORIES:

The Company’s inventories, net, consisted of the following (in thousands):

New commercial vehicles
Used commercial vehicles
Parts and accessories
Other
Less allowance

Total

6.

VALUATION ACCOUNTS:

Valuation and allowance accounts include the following (in thousands):

  $

  $

  $

December 31,

2023

2022

119,575    $
98,555     
21,395     
23,633     
(3,805)    

259,353    $

83,159 
96,978 
13,060 
29,776 
(2,322)

220,651 

December 31,

2023

2022

1,388,687    $
47,036     
353,992     
33,100     
(21,368)    

955,485 
86,306 
369,562 
34,564 
(16,488)

  $

1,801,447    $

1,429,429 

2023
Reserve for parts inventory
Reserve for commercial vehicle inventory

2022
Reserve for parts inventory
Reserve for commercial vehicle inventory

2021
Reserve for parts inventory
Reserve for commercial vehicle inventory

Inventory

Balance
Beginning
of Year

Net
Charged to
Costs and
Expenses

Net Write-
Offs

Balance
End
of Year

  $

  $

  $

9,423    $
7,065     

6,274    $
11,191     

(6,532)   $
(6,053)    

9,165 
12,203 

7,460    $
919     

7,378    $
13,653     

(5,415)   $
(7,507)    

9,315    $
6,075     

3,520    $
(536)    

(5,375)   $
(4,620)    

9,423 
7,065 

7,460 
919 

The Company provides a reserve for obsolete and slow moving parts. The reserve is reviewed and, if necessary, adjustments are made on a quarterly basis.
The Company relies on historical information to support its reserve. Once the inventory is written down, the Company does not reverse any reserve balance
until the inventory is sold.

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The valuation for new and used commercial vehicle inventory is based on specific identification. A detail of new and used commercial vehicle inventory is
reviewed and, if necessary, adjustments to the value of specific vehicles are made on a quarterly basis.

Accounts Receivable and Allowance for Credit Losses

The  Company  establishes  an  allowance  for  credit  losses  to  present  the  net  amount  of  accounts  receivable  expected  to  be  collected.  Under  Accounting
Standards Topic 326, Financial Instruments – Credit Losses, the Company is required to remeasure expected credit losses for financial instruments held on
the reporting date based on historical experience, current conditions and reasonable forecasts.

Accounts receivable consists primarily of commercial vehicle sales receivables, manufacturers’ receivables and leasing, parts and service sales receivables
and other trade receivables. The Company maintains an allowance for credit losses based on the probability of default, its historical rate of losses, aging
and current economic conditions. The Company writes off account balances when it has exhausted reasonable collection efforts and determined that the
likelihood of collection is remote. These write-offs are charged against the allowance for credit losses.

The following table summarizes the changes in the allowance for credit losses (in thousands):

Balance
December 31,
2022

Provision for
the Year
Ended
December 31,
2023

Write offs
Against
Allowance,
net of
Recoveries

Balance
December 31,
2023

  $

  $

160    $
573     
1,589     
-     
2,322    $

-    $
2,576     
3,212     
1,066     
6,854    $

(58)   $
(2,185)    
(3,141)    
13     
(5,371)   $

102 
964 
1,660 
1,079 
3,805 

Commercial vehicle receivables
Manufacturers’ receivables
Leasing, parts and service receivables
Other receivables
Total

7.

FLOOR PLAN NOTES PAYABLE AND LINES OF CREDIT:

Floor Plan Notes Payable

Floor  plan  notes  are  financing  agreements  to  facilitate  the  Company’s  purchase  of  new  and  used  commercial  vehicle  inventory.  These  notes  are
collateralized by the inventory purchased, and accounts receivable arising from the sale thereof. The Company’s Floor Plan Credit Agreement provides for
a loan commitment of up to $1.0 billion. The interest rate under the Company’s Floor Plan Credit Agreement is the one month SOFR plus 1.20%. The
effective interest rate applicable to the Company’s Floor Plan Credit Agreement was approximately 6.54% as of December 31, 2023. The Company utilizes
its excess cash on hand to pay down its outstanding borrowings under its Floor Plan Credit Agreement, and the resulting interest earned is recognized as an
offset to the Company’s gross interest expense under the Floor Plan Credit Agreement.

The  Company’s  RTC  Canada  Floor  Plan  Agreement  provides  for  a  loan  commitment  of  up  to  $116.7  million  CAD  Loans  to  purchase  used  vehicle
inventory are limited to twenty percent (20%) of the credit limit available at such time. RTC Canada may borrow, repay and reborrow loans from time to
time until the maturity date, provided, however, that the outstanding principal amount on any date shall not exceed the credit limits set forth above with
respect to new and used vehicles. Advances under the RTC Canada Floor Plan Agreement bear interest per annum, payable on the first business day of each
calendar month, at Term SOFR (as defined in the agreement), plus 1.20%.

The Company finances substantially all of the purchase price of its new commercial vehicle inventory and the loan value of its used commercial vehicle
inventory  under  its  Floor  Plan  Credit  Agreement  and  RTC  Canada  Floor  Plan  Agreement,  under  which  BMO  Harris  and  BMO  pay  the  manufacturer
directly  with  respect  to  new  commercial  vehicles.  Amounts  borrowed  under  the  Company’s  Floor  Plan  Credit  Agreement  and  RTC  Canada  Floor  Plan
Agreement are due when the related commercial vehicle inventory (collateral) is sold. The Company’s Floor Plan Credit Agreement expires September 14,
2026, although BMO Harris has the right to terminate the Floor Plan Credit Agreement at any time upon 360 days written notice and the Company may
terminate at any time, subject to specified limited exceptions. On December 31, 2023, the Company had approximately $984.4 million outstanding under
its Floor Plan Credit Agreement. The Company’s RTC Canada Floor Plan Agreement expires September 14, 2026. On December 31, 2023, the Company
had approximately $55.9 million CAD outstanding under the RTC Canada Floor Plan Agreement.

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The Company’s weighted average interest rate for floor plan notes payable was 3.3% for the year ended December 31, 2023, and 1.6% for the year ended
December 31, 2022, which is net of interest related to prepayments of new and used inventory loans.

Assets pledged as collateral were as follows (in thousands):

Inventories, new and used vehicles at cost based on specific identification, net of allowance   $
Vehicle sale-related accounts receivable
Total

  $

1,423,521    $
119,575     
1,543,096    $

1,034,727 
83,158 
1,117,885 

Floor plan notes payable related to vehicles

  $

1,139,744    $

933,203 

December 31,

2023

2022

Lines of Credit

The Company has a line of credit that provides for a maximum borrowing of $20.0 million. There were no advances outstanding under this secured line of
credit  as  of  December  31,  2023;  however,  $17.9  million  was  pledged  to  secure  various  letters  of  credit  related  to  self-insurance  products,  leaving  $2.1
million available for future borrowings as of December 31, 2023.

8.

LONG-TERM DEBT:

Long-term debt was comprised of the following variable interest rate term notes (in thousands):

Total long-term debt, net of current maturities

As of December 31, 2023, long-term debt maturities were as follows (in thousands):

2024
2025
2026
2027
2028
Thereafter
Total

December 31,

2023

2022

  $

414,002    $

275,433 

  $

  $

- 
265,000 
149,002 
- 
- 
- 
414,002 

On September 14, 2021, the Company entered into the WF Credit Agreement with the WF Lenders and the WF Agent. Pursuant to the terms of the WF
Credit Agreement (as amended), the WF Lenders have agreed to make up to $175.0 million of revolving credit loans for certain of the Company’s capital
expenditures, including commercial vehicle purchases for the Company’s Idealease lease and rental fleet, and general working capital needs. Borrowings
under the WF Credit Agreement bear interest per annum, payable on each interest payment date, as defined in the WF Credit Agreement, at (A) SOFR plus
(i) 1.25% or (ii) 1.5%, depending on the Company’s consolidated leverage ratio or (B) on or after the term SOFR transition date, the term SOFR plus (i)
1.25% or (ii) 1.5%, depending on the Company’s consolidated leverage ratio. The WF Credit Agreement expires on September 14, 2026, although, upon
the occurrence and during the continuance of an event of default, the WF Agent has the right to, or upon the request of the required lenders must, terminate
the  commitments  and  declare  all  outstanding  principal  and  interest  due  and  payable.  The  Company  may  terminate  the  commitments  at  any  time.  The
Company expects to use the revolving credit loans available under the WF Credit Agreement primarily for the purpose of purchasing commercial vehicles
for the Company’s Idealease lease and rental fleet.

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On November 1, 2023, the Company entered into the PLC Agreement. Pursuant to the terms of the PLC Agreement, PLC agreed to make up to $300.0
million of revolving credit loans to finance certain of the Company’s capital expenditures, including commercial vehicle purchases and other equipment to
be leased or rented through the Company’s PacLease franchises. Advances under the PLC Agreement bear interest per annum, payable on the fifth day of
the following month, at the Company’s option, at either (A) the prime rate, minus 1.55%, provided that the floating rate of interest is subject to a floor of
0%, or (B) a fixed rate, to be determined between the Company and PLC in each instance of borrowing at a fixed rate. The PLC Agreement expires on
December 1, 2025, although either party has the right to terminate the PLC Agreement at any time upon 180 days written notice.

On May 31, 2022, RTC Canada entered into the RTC Canada Revolving Credit Agreement. Pursuant to the terms of the RTC Canada Revolving Credit
Agreement, BMO agreed to make up to $120.0 million CAD of revolving credit loans to finance certain of RTC Canada’s capital expenditures, including
commercial  vehicle  purchases  and  other  equipment  to  be  leased  or  rented  through  RTC  Canada’s  Idealease  franchise,  with  an  additional  $20.0  million
available upon the request of RTC Canada and consent of BMO. Advances under the RTC Canada Revolving Credit Agreement bear interest per annum,
payable on the first business day of each calendar month, at CDOR, plus 1.35%. The RTC Canada Revolving Credit Agreement expires September 14,
2026.

The  interest  associated  with  the  WF  Credit  Agreement,  the  PLC  Agreement  and  the  RTC  Canada  Revolving  Credit  Agreement  is  recorded  in  interest
expense on the Consolidated Statement of Income. The WF Credit Agreement, PLC Agreement and RTC Canada Revolving Credit Agreement are general
borrowing facilities, whereas prior to these credit agreements, interest expense associated with the Company’s lease and rental fleet was recorded in cost of
sales as the borrowings were directly related to each lease and rental vehicle.

The Company’s floor plan financing agreements and the WF Credit Agreement require the Company to satisfy various financial ratios such as the leverage
ratio,  the  asset  coverage  ratio  and  the  fixed  charge  coverage  ratio.  As  of  December  31,  2023,  the  Company  was  in  compliance  with  all  debt  covenants
related to its floor plan credit agreements and the WF Credit Agreement. The Company does not anticipate any breach of the covenants in the foreseeable
future.

9.

FINANCIAL INSTRUMENTS AND FAIR VALUE:

The Company measures certain financial assets and liabilities at fair value on a recurring basis. Financial instruments consist primarily of cash, accounts
receivable, accounts payable and floor plan notes payable. The carrying values of the Company’s financial instruments approximate fair value due either to
their short-term nature or existence of variable interest rates, which approximate market rates. Certain methods and assumptions were used by the Company
in  estimating  the  fair  value  of  financial  instruments  as  of  December  31,  2023,  and  2022.  The  carrying  value  of  current  assets  and  current  liabilities
approximates the fair value due to the short maturity of these items.

The fair value of the Company’s long-term debt is based on secondary market indicators. Because the Company’s debt is not quoted, estimates are based on
each obligation’s characteristics, including remaining maturities, interest rate, credit rating, collateral and liquidity. Accordingly, the Company concluded
that the valuation measurement inputs of its long-term debt represent, at its lowest level, current market interest rates available to the Company for similar
debt and the Company’s current credit standing. The Company has categorized such debt within Level 2 of the hierarchy framework. The carrying amount
approximates fair value.

10.

LEASES:

In February 2016, the FASB issued ASU No. 2016-02, “Leases (“Topic 842”),” which was intended to increase the transparency and comparability among
organizations by recognizing lease assets and lease liabilities on the balance sheet and disclosing key information about leasing arrangements. The standard
requires  lessees  to  record  assets  and  liabilities  on  the  balance  sheet  for  all  leases  with  terms  longer  than  twelve  months.  Leases  are  classified  as  either
finance or operating, with classification affecting the pattern of expense recognition in the income statement.

A lease is classified as a finance lease if any of the following conditions exist on the date of lease commencement:

● The lease transfers ownership of the underlying asset to the lessee by the end of the lease term.
● The lease provides the lessee an option to purchase the underlying asset, and that option is reasonably certain to be exercised.

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● The lease term is for the major part of the remaining economic life of the underlying asset.
● The present value of the lease payments equals or exceeds substantially all of the fair value of the underlying asset.
● The underlying asset is of such a specialized nature that only the lessee can use it without major modifications.
● The lessor expects to have no alternative use for the leased asset at the end of the lease.

The Company applied the practical expedients permitted under Topic 842, which among other things, allowed it to retain its existing assessment of whether
an  arrangement  is,  or  contains,  a  lease  and  whether  such  lease  is  classified  as  an  operating  or  finance  lease.  The  Company  made  an  accounting  policy
election  that  keeps  leases  with  an  initial  term  of  twelve  months  or  less  off  of  the  balance  sheet  and  results  in  recognizing  those  lease  payments  in  the
Consolidated Statements of Income and Comprehensive Income on a straight-line basis over the lease term.

The Company leases certain commercial vehicles and real estate under finance and operating leases. The Company determines whether an arrangement is a
lease at its inception. For leases with terms greater than twelve months, the Company records the related asset and obligation at the present value of lease
payments over the term. Many of the Company’s leases include renewal options and/or termination options that are factored into its determination of lease
payments when appropriate. The Company has elected not to account for lease and nonlease components as a single combined lease component as lessee.
When available, the Company uses the rate implicit in the lease to discount lease payments to present value; however, most of its leases do not provide a
readily  determinable  implicit  rate.  Therefore,  the  Company  must  estimate  its  incremental  borrowing  rate  to  discount  the  lease  payments  based  on
information available at lease commencement.

Lease of Vehicles as Lessee

The  Company  leases  commercial  vehicles  as  the  lessee  under  finance  leases  and  operating  leases.  The  lease  terms  vary  from  one  year  to  ten  years.
Commercial vehicle finance leases have always been reported on the Consolidated Balance Sheet, while operating leases were added to the Consolidated
Balance Sheet in 2019 with the adoption of Topic 842. These vehicles are then subleased or rented by the Company to customers under various agreements.
The Company received sublease income under non-cancelable subleases of $50.0 million for the year ended December 31, 2023, and $41.7 million for the
year ended December 31, 2022.

The  Company  usually  guarantees  the  residual  value  of  vehicles  under  operating  lease  and  finance  lease  arrangements.  As  of  December  31,  2023,  the
Company guaranteed commercial vehicle residual values of approximately $72.3 million under operating lease and finance lease arrangements.

Lease of Facilities as Lessee

The Company’s facility leases are classified as operating and finance leases and primarily reflect its use of dealership facilities and office space. The lease
terms vary from one year to 83 years, some of which include options to extend the lease term, and some of which include options to terminate the lease
within one year. The Company considers these options in determining the lease term used to establish its right-of-use assets and lease liabilities.

The  Company  leases  facilities  in  Ontario,  Canada  from  entities  owned  by  the  noncontrolling  interest  holder  of  RTC  Canada.  In  2023,  the  Company
recorded approximately $2.1 million in operating lease expense related to these leases.

Lease Costs and Supplemental Information

Components of lease cost are as follows (in thousands):

Component
Operating lease cost
Operating lease cost
Finance lease cost – amortization of right-of-use assets
Finance lease cost – interest on lease liabilities
Short-term lease cost

  Classification
  SG&A expense
  Lease and rental cost of products sold
  Lease and rental cost of products sold
  Lease and rental cost of products sold
  SG&A expense

64

  $

Year Ended

December 31,
2023

December 31,
2022

14,924    $
5,981     
24,655     
5,454     
191     

11,288 
6,081 
20,135 
4,783 
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Supplemental cash flow information and non-cash activity related to operating and finance leases are as follows (in thousands):

Operating cash flow information:
Cash paid for amounts included in the measurement of lease liabilities
Financing cash flow information:
Cash paid for amounts included in the measurement of lease liabilities
Non-cash activity:
Operating lease right-of-use assets obtained in exchange for lease obligations

Year Ended

December 31,
2023

December 31,
2022

  $

  $

  $

26,359    $

17,693    $

40,093    $

21,874 

14,780 

54,385 

Weighted-average remaining lease term and discount rate for operating and finance leases as of December 31, 2023 are as follows:

Weighted-average remaining lease term (in months)
Weighted-average discount rate

Finance Leases

  Operating Leases  
106 
4.8%

39 
4.3%   

Maturities of lease liabilities by fiscal year for finance leases and operating leases as of December 31, 2023 are as follows (in thousands):

2024
2025
2026
2027
2028
2029 and beyond
Total lease payments
Less: Imputed interest
Present value of lease liabilities

Lease of Vehicles as Lessor

Finance
Leases

Operating
Leases

41,189    $
34,172     
26,904     
18,587     
14,961     
12,730     
148,543    $
(14,807)    
133,736    $

23,359 
19,282 
18,578 
17,730 
15,502 
60,158 
154,609 
(32,658)
121,951 

  $

  $

  $

The  Company  leases  commercial  vehicles  that  the  Company  owns  to  customers  primarily  over  periods  of  one  to  ten  years.  The  Company  applied  the
practical  expedient  permitted  within  Topic  842  that  allows  it  not  to  separate  lease  and  nonlease  components.  Nonlease  components  typically  consist  of
maintenance and licensing for the commercial vehicle. The variable nonlease components are generally based on mileage. Some leases contain an option
for the lessee to purchase the commercial vehicle.

The Company’s policy is to depreciate its lease and rental fleet using a straight-line method over each customer’s contractual lease term. The lease unit is
depreciated to a residual value that approximates fair value at the expiration of the lease term. This policy results in the Company realizing reasonable gross
margins while the unit is in service and a corresponding gain or loss on sale when the unit is sold at the end of the lease term.

Sales-type leases are recognized by the Company as lease receivables. The lessee obtains control of the underlying asset and the Company recognizes sales
revenue  upon  lease  commencement.  The  receivable  for  sales-type  leases  as  of  December  31,  2023,  in  the  amount  of  $8.4  million  is  reflected  in  Other
Assets on the Consolidated Balance Sheet.

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Minimum rental revenue to be received for non-cancelable leases and subleases in effect as of December 31, 2023, are as follows (in thousands):

2024
2025
2026
2027
2028
Thereafter
Total

  $

  $

174,835 
140,135 
105,495 
75,672 
44,081 
25,405 
565,623 

Rental income during the year ended December 31, 2023, and 2022, consisted of the following (in thousands):

Minimum rental payments
Nonlease payments
Total

2023

2022

  $

  $

306,897    $
46,883     
353,780    $

278,330 
43,927 
322,257 

11.

SHARE BASED COMPENSATION AND EMPLOYEE BENEFIT PLANS:

Employee Stock Purchase Plan

The  Company’s  2004  Employee  Stock  Purchase  Plan,  as  amended  and  restated  (the  “Employee  Stock  Purchase  Plan”),  allows  eligible  employees  to
contribute  up  to  $10,625  of  their  base  earnings  every  six  months  toward  the  semi-annual  purchase  of  the  Company’s  Class  A  common  stock.  The
employee’s purchase price is 85% of the lesser of the closing price of the Class A common stock on the first business day or the last business day of the
semi-annual  offering  period,  as  reported  by  The  NASDAQ  Global  Select  Market.  Employees  may  purchase  shares  having  a  fair  market  value  of  up  to
$25,000 (measured as of the first day of each semi-annual offering period) for each calendar year. On May 16, 2023, the Company’s shareholders approved
the amendment and restatement of the Employee Stock Purchase Plan to increase the number of shares of Class A Common Stock authorized for issuance
thereunder by 600,000 shares. Under the Employee Stock Purchase Plan, there are approximately 1,082,000 shares remaining of the 4,650,000 shares of the
Company’s Class A common Stock that were reserved for issuance. The Company issued 208,854 shares under the Employee Stock Purchase Plan during
the  year  ended  December  31,  2023  and  201,173  shares  during  the  year  ended  December  31,  2022.  Of  the  7,860  employees  eligible  to  participate,
approximately 2,242 elected to participate in the plan as of December 31, 2023.

Non-Employee Director Stock Option Plan

The Rush Enterprises, Inc. 2006 Non-Employee Director Stock Option Plan, as amended and restated (the “Director Plan”), reserved 1,125,000 shares of
Class A common stock for issuance upon exercise of any awards granted under the plan. The Director Plan is designed to attract and retain highly qualified
non-employee directors. Currently, each non-employee director receives a grant of the Company’s Class A common stock equivalent to a compensation
value  of  $750,000;  provided  however,  that  directors  may  elect  to  receive  up  to  40%  of  the  value  of  such  grant  in  cash.  In  2023,  three  non-employee
directors each received a grant of 4,116 shares of the Company’s Class A common stock, two non-employee directors each received a grant of 2,469 shares
of the Company’s Class A common stock and $58,000 cash and one non-employee director received a grant of 2,880 shares of the Company’s Class A
common  stock  and  $43,500  cash,  for  total  compensation  equivalent  to  $145,000  each.  One  director  who  was  appointed  to  the  Company’s  Board  of
Directors in October of 2023 received 1,501 shares of the Company’s Class A common stock, for total compensation equivalent to $72,500. In 2022, three
non-employee directors each received a grant of 2,757 shares of the Company’s Class A common stock, two non-employee directors each received a grant
of  1,654  shares  of  the  Company’s  Class  A  common  stock  and  $58,000  cash  and  one  non-employee  director  received  a  grant  of  1,930  shares  of  the
Company’s Class A common stock and $43,500 cash, for total compensation equivalent to $145,000 each. Under the Director Plan, there are approximately
180,298 shares remaining for issuance of the 1,125,000 shares of the Company’s Class A common stock that were reserved for issuance. The Company
granted 21,667 shares of Class A common stock under the Director Plan during the year ended December 31, 2023 and 20,264 shares of Class A common
stock under the Director Plan during the year ended December 31, 2022.

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Employee Incentive Plans

In May 2007, the Board of Directors and shareholders adopted the Rush Enterprises, Inc. 2007 Long-Term Incentive Plan (the “2007 Incentive Plan”). The
2007 Incentive Plan provides for the grant of stock options (which may be nonqualified stock options or incentive stock options for tax purposes), stock
appreciation rights issued independent of or in tandem with such options (“SARs”), restricted stock awards and performance awards. The 2007 Incentive
Plan was amended and restated on May 20, 2014, May 16, 2017, May 12, 2020 and May 16, 2023. The number of shares available for issuance under the
plan include 21,600,000 shares of Class A common stock and 9,000,000 shares of Class B common stock.

The aggregate number of shares of common stock subject to stock options or SARs that may be granted to any one participant in any year under the 2007
Incentive Plan is 150,000 shares of Class A common stock or 150,000 shares of Class B common stock. Each option granted pursuant to the 2007 Incentive
Plan has a 150,000-year term from the grant date and vests in three equal annual installments beginning on the third anniversary of the grant date. The
Company  has  three  shares  of  Class  A  common  stock  and  9,000,000  shares  of  Class  B  common  stock  reserved  for  issuance  under  the  Company’s  2007
Incentive Plan. As of December 31, 2023, approximately 3,684,518 shares of Class A common stock and 2,681,701 shares of Class B common stock are
available  for  issuance  under  the  Company’s  2007  Incentive  Plan.  The  Company  issues  new  shares  of  its  Class  A  or  Class  B  common  stock  upon  the
exercise of stock options or vesting of restricted stock awards. During the year ended December 31, 2023, the Company granted to employees 790,673
options to purchase Class A common stock and 551,138 restricted Class B common stock awards under the 2007 Incentive Plan. During the year ended
December  31,  2022,  the  Company  granted  to  employees  767,850  options  to  purchase  Class  A  common  stock  and  531,900  shares  of  restricted  Class  B
common stock awards under the 2007 Incentive Plan. Restricted stock awards are issued when granted but are subject to vesting requirements.

Valuation and Expense Information

Stock-based compensation expense related to stock options, restricted stock awards and employee stock purchases was $30.4 million for the year ended
December 31, 2023, $25.3 million for the year ended December 31, 2022, and $22.2 million for the year ended December 31, 2021. Cash received from
options  exercised  and  shares  purchased  under  all  share-based  payment  arrangements  was  $18.0  million  for  the  year  ended  December  31,  2023,  $13.3
million for the year ended December 31, 2022, and $18.3 million for the year ended December 31, 2021.

The following table presents a summary of the Company’s stock option activity and related information for the year ended December 31, 2023:

Options

Shares

    Weighted
Average
Exercise
Price

    Weighted
Average
Remaining
    Contractual
    Life (in Years)    

    Aggregate
Intrinsic
Value

Balance of Outstanding Options at January 1, 2023
Granted
Exercised
Forfeited
Balance of Outstanding Options at December 31, 2023
Expected to vest after December 31, 2023
Vested and exercisable at December 31, 2023

5,872,862    $
790,673     
(800,988)    
(40,249)    
5,822,298    $
3,268,970    $
2,520,629    $

20.13     
35.04     
15.06     
31.12     
22.76     
28.47     
15.18     

5.8    $ 160,233,514 
71,368,515 
7.5    $
88,341,805 
3.7    $

The aggregate intrinsic value in the preceding table represents the total pretax intrinsic value, based on the closing price of the Company’s Class A common
stock on December 31, 2023, which was $50.30. The total intrinsic value of options exercised was $19.8 million during the year ended December 31, 2023,
$11.6 million during the year ended December 31, 2022, and $23.4 million during the year ended December 31, 2021.

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The  following  table  presents  a  summary  of  the  status  of  the  number  of  shares  underlying  the  Company’s  non-vested  stock  options  as  of  December  31,
2023, and changes during the year ended December 31, 2023:

Non-vested Shares

Non-vested at January 1, 2023
Granted
Vested
Forfeited

Non-vested at December 31, 2023

Number of
Shares

Weighted
Average
Grant Date
Fair Value

3,600,568    $
790,673     
(1,049,321)    
(40,249)    

3,301,671    $

7.35 
11.82 
5.56 
9.93 

8.95 

The total fair value of vested options was $5.8 million during the year ended December 31, 2023, $5.9 million during the year ended December 31, 2022,
and $5.0 million during the year ended December 31, 2021. The weighted-average grant date fair value of options granted was $11.82 per share during the
year ended December 31, 2023, $11.21 per share during the year ended December 31, 2022, and $9.85 per share during the year ended December 31, 2021.

Stock Awards

The Company granted restricted stock awards to certain of its employees under the 2007 Incentive Plan and unrestricted stock awards to its non-employee
directors  under  the  Director  Plan  during  the  year  ended  December  31,  2023.  The  restricted  stock  awards  granted  to  employees  vest  in  three  equal
installments on the first, second and third anniversary of the grant date and are forfeited in the event the recipient’s employment or relationship with the
Company is terminated prior to vesting, except as a result of retirement or under certain circumstances associated with a change of control or involuntary
termination,  as  further  described  in  the  Company’s  executive  transition  plan.  The  fair  value  of  the  restricted  stock  awards  granted  to  the  Company’s
employees  is  amortized  to  expense  on  a  straight-line  basis  over  the  restricted  stock’s  vesting  period.  The  shares  granted  to  non-employee  directors  are
expensed on the grant date.

The following table presents a summary of the Company’s non-vested restricted stock awards at December 31, 2023:

Stock Awards and Units

Outstanding non-vested shares at January 1, 2023
Granted
Vested
Forfeited
Outstanding non-vested at December 31, 2023
Expected to vest after December 31, 2023

    Weighted
Average

    Remaining     Aggregate
Intrinsic
    Contractual
Value
    Life (in Years)   

Shares

    Weighted
Average
    Grant Date  
Fair Value  

1,128,981     
572,804     
(627,393)    
‒     
1,074,392     
1,071,636     

     $

8.6    $
8.6    $

56,921,288     
56,775,267     

27.92 
36.97 
24.67 
‒ 
34.64 
34.64 

The total fair value of the shares issued upon the vesting of restricted and unrestricted stock awards during the year ended December 31, 2023 was $15.5
million. The weighted-average grant date fair value of stock awards granted was $36.97 per share during the year ended December 31, 2023, $36.97 per
share during the year ended December 31, 2022 and $29.91 per share during the year ended December 31, 2021.

As  of  December  31,  2023,  the  Company  had  $11.2  million  of  unrecognized  compensation  expense  related  to  non-vested  employee  stock  options  to  be
recognized over a weighted-average period of 2.2 years and $12.2 million of unrecognized compensation cost related to non-vested restricted stock awards
to be recognized over a weighted-average period of 12.2 years.

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Defined Contribution Plan

The Company has a defined contribution plan (the “Rush 401k Plan”) that is available to all U.S. based employees. Each employee who has completed 30
days of continuous service is entitled to enter the Rush 401k Plan on the first day of the following month. Participating employees may contribute from 1%
to 1% of their total gross compensation. However, certain highly compensated employees are limited to a maximum contribution of 15% of total gross
compensation.  The  Company’s  policy  is  for  the  first  10%  of  an  employee’s  contribution,  the  Company  contributes  an  amount  equal  to  20%  of  the
employees’ contributions for those employees with less than five years of service and an amount equal to 40% of the employees’ contributions for those
employees with more than five years of service. The Company incurred expenses related to the Rush 401k Plan of approximately $13.3 million during the
year ended December 31, 2023, $12.1 million during the year ended December 31, 2022, and $8.2 million during the year ended December 31, 2021.

Deferred Compensation Plan

On  November  6,  2010,  the  Board  of  Directors  of  the  Company  adopted  the  Rush  Enterprises,  Inc.  Deferred  Compensation  Plan  (the  “Deferred
Compensation  Plan”)  pursuant  to  which  certain  employees  and  directors  may  elect  to  defer  a  portion  of  their  annual  compensation.  The  Deferred
Compensation  Plan  was  amended  and  restated  effective  May  18,  2021,  in  order  to  bring  the  plan  into  conformance  with  current  “best”  practices.  The
Company established a rabbi trust to finance obligations under the Deferred Compensation Plan with corporate-owned variable life insurance contracts.
Participants  are  100%  vested  in  their  respective  deferrals  and  the  earnings  thereon.  The  first  deferral  election  period  began  on  January  1,  2011.  The
Company’s liability related to the Deferred Compensation Plan was $24.8 million on December 31, 2023, and $19.4 million on December 31, 2022. The
related cash surrender value of the life insurance contracts was $18.0 million on December 31, 2023, and $13.0 million on December 31, 2022.

The Company currently does not provide any post-retirement benefits nor does it provide any post-employment benefits.

12.

EARNINGS PER SHARE:

Basic earnings per share (“EPS”) were computed by dividing income from continuing operations by the weighted average number of shares of common
stock outstanding during the period. Diluted EPS differs from basic EPS due to the assumed conversions of potentially dilutive options, restricted shares
awards and restricted stock unit awards that were outstanding during the period.

Each share of Class A common stock ranks equal to each share of Class B common stock with respect to receipt of any dividends or distributions declared
on shares of common stock and the right to receive proceeds on liquidation or dissolution of the Company after payment of its indebtedness and liquidation
preference  payments  to  holders  of  any  preferred  shares.  However,  holders  of  Class A  common  stock  have  1/20th  of  one  vote  per  share  on  all  matters
requiring a shareholder vote, while holders of Class B common stock have one full vote per share.

The  following  is  a  reconciliation  of  the  numerators  and  the  denominators  of  the  basic  and  diluted  per  share  computations  for  income  from  continuing
operations (in thousands, except per share amounts):

Numerator-

Numerator for basic and diluted earnings per share − Net income available to

common shareholders

Denominator-

2023

2022

2021

  $

347,055    $

391,382    $

241,415 

Denominator for basic earnings per share – weighted average shares outstanding
Effect of dilutive securities − Employee and director stock options and restricted

share awards

Denominator for diluted earnings per share − adjusted weighted average shares

outstanding and assumed conversions

Basic earnings per common share
Diluted earnings per common share and common share equivalents

  $
  $

81,089     

83,100     

2,631     

2,627     

83,720     
4.28    $
4.15    $

85,727     
4.71    $
4.57    $

83,838 

2,979 

86,817 
2.88 
2.78 

Options to purchase shares of common stock that were outstanding for the years ended December 31, 2023, 2022 and 2021 that were not included in the
computation of diluted earnings per share because the effect would have been anti-dilutive are as follows (in thousands):

Anti-dilutive options – weighted average

1,282     

1,271     

655 

2023

2022

2021

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13.

INCOME TAXES:

The tax provisions are summarized as follows (in thousands):

Income before income taxes:

Domestic
Foreign
Total

Current provision

Federal
State
Foreign
Total

Deferred provision (benefit)

Federal
State
Foreign
Total

Provision for income taxes

2023

Year Ended December 31,
2022

2021

455,288    $
6,773     
462,061     

87,270    $
16,864     
2,265     
106,399     

7,617     
505     
(521)    
7,601     
114,000    $

502,141    $
7,186     
509,327     

93,942    $
16,516     
2,523     
112,981     

7,975     
(565)    
(3,149)    
4,261     
117,242    $

307,260 
6,423 
313,683 

47,475 
10,759 
- 
58,234 

13,809 
(631)
856 
14,034 
72,268 

  $

  $

  $

A reconciliation of taxes based on the federal statutory rates and the provisions (benefits) for income taxes are summarized as follows (in thousands):

2023

Amount

Rate

Year Ended December 31,
2022

Amount

Rate

2021

Amount

Rate

  $

97,032     

Income taxes at the federal statutory rate
State income taxes, net of federal benefit
(a)
Tax effect of permanent differences
Foreign tax rate differential
Other, net
Provision for income taxes
(a) State taxes in Texas, California and Illinois made up the majority (greater than 50 percent) of the tax effect in this category        

14,120     
1,357     
266     
1,225     
114,000     

12,708     
(488)    
(2134)    
197     
117,242     

3.1 
0.3 
0.0 
0.3 
24.7%  $

106,959     

21.0%  $

  $

21.0%  $

65,694     

2.5 
(0.1)    
(0.4)    
0.0 
23.0%  $

7,874     
(2502)    
(313)    
1,515     
72,268     

21.0%

2.5 
(0.8)
(0.1)
0.5 
23.1%

The following summarizes the components of net deferred income tax liabilities included in the balance sheet (in thousands):

Deferred income tax (assets) liabilities:

Inventory
Accounts receivable
Vehicle finance lease obligations
Finance and operating leases - Liability
Stock options
Accrued liabilities
State net operating loss carry forward
State tax credit
Other
Finance and operating leases - Asset
Fixed assets and intangibles
Net deferred income tax liability

70

December 31,

2023

2022

(5,215)   $
(436)    
(31,178)    
(29,446)    
(8,785)    
(4,653)    
(1,111)    
(34)    
(6,167)    
29,031     
217,565     
159,571    $

(4,710)
(430)
(28,514)
(25,283)
(7,525)
(3,632)
(1,268)
(77)
(5,519)
24,989 
203,939 
151,970 

  $

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As of December 31, 2023, the Company had approximately $26.9 million in state net operating loss carry forwards that expire from 2023 to 2042, which
result in a deferred tax asset of approximately $1.1 million. The Company has concluded that its state net operating losses are more likely than not to be
realized and has not recorded a valuation allowance against them.

The Company had unrecognized income tax benefits totaling $6.7 million as a component of accrued liabilities as of December 31, 2023, and $5.3 million
as of December 31, 2022, the total of which, if recognized, would impact the Company’s effective tax rate. An unfavorable settlement would require a
charge  to  income  tax  expense  and  a  favorable  resolution  would  be  recognized  as  a  reduction  to  income  tax  expense.  The  Company  recognizes  interest
accrued related to unrecognized tax benefits in income tax expense. During the years ended December 31, 2023, 2022 and 2021, the Company recognized
approximately $86,200, $86,200, and $129,660 in interest expense. No amounts were accrued for penalties. The Company had approximately $389,000,
$389,000 and $279,000 of interest accrued as of December 31, 2023, 2022 and 2021, respectively.

Undistributed earnings of certain of the Company’s foreign subsidiaries amounted to approximately $22.9 million at December 2023 and $18.9 million at
December 2022. Those earnings are considered to be indefinitely reinvested. Upon repatriation of those earnings in the form of dividends or otherwise, the
Company may be subject to state and local taxes, and/or withholding taxes payable to the various foreign countries. The Company expects to be able to
take a 100% dividends received deduction to offset any U.S. federal income tax liability on the distribution of untaxed earnings and profits.

The Company does not anticipate a significant change in the amount of unrecognized tax benefits in the next 12 months. As of December 31, 2023, the tax
years ended December 31, 2020 through 2023 remained subject to audit by federal tax authorities and the tax years ended December 31, 2019 through
2023, remained subject to audit by state tax authorities.

The table below presents the reconciliation of the change in the unrecognized tax benefits (in thousands):

Unrecognized tax benefits at beginning of period
Gross increases – tax positions in current year
Reductions due to lapse of statute of limitations
Unrecognized tax benefits at end of period

2023

2022

2021

  $

  $

5,377    $
2,582     
(1,188)    
6,771    $

4,309    $
2,025     
(957)    
5,377    $

3,306 
1,512 
(509)
4,309 

14.

COMMITMENTS AND CONTINGENCIES:

From time to time, the Company is involved in litigation arising out of its operations in the ordinary course of business. The Company maintains liability
insurance,  through  self-insurance  and  third-party  excess  insurance,  including  product  liability  coverage,  in  amounts  deemed  adequate  by  management.
However,  an  uninsured  or  partially  insured  claim,  or  claim  for  which  indemnification  is  not  available,  could  have  a  material  adverse  effect  on  the
Company’s financial condition or results of operations. As of December 31, 2023, the Company believes that there are no pending claims or litigation,
individually or in the aggregate, that are reasonably likely to have a material adverse effect on its financial position or results of operations. However, due
to  the  inherent  uncertainty  of  litigation,  there  can  be  no  assurance  that  the  resolution  of  any  particular  claim  or  proceeding  would  not  have  a  material
adverse effect on the Company’s financial condition or results of operations for the fiscal period in which such resolution occurred.

15.

ACQUISITIONS:

All of the following acquisitions, unless otherwise noted, were considered business combinations accounted for under ASC 805 “Business Combinations.”
Pro forma information is not included in accordance with ASC 805 since no acquisitions were considered material individually or in the aggregate.

On December 4, 2023, the Company acquired certain assets of Freeway Ford Truck Sales, Inc., which included real estate and a Ford commercial vehicle
franchise  in  Chicago,  Illinois,  along  with  commercial  vehicle  and  parts  inventory.  The  transaction  was  valued  at  approximately  $16.3  million,  with  the
purchase price paid in cash.

On November 7, 2022, the Company acquired certain assets of Scheppers International Truck Center, Inc., which included real estate and an International
truck franchise in Jefferson City, Missouri, along with commercial vehicle and parts inventory. The transaction was valued at approximately $6.8 million,
with the purchase price paid in cash.

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On May 2, 2022, the Company completed the acquisition of an additional 30% equity interest in RTC Canada, resulting in an 80% controlling interest in
RTC Canada. The acquisition was accounted for as an acquisition achieved in stages under ASC 805, Business Combinations. The acquisition-date fair
value  of  the  previous  50%  equity  interest  was  $50  million,  resulting  in  a  gain  of  $7.0  million  included  in  the  line  item  Other  income  (expense)  on  the
Consolidated  Statements  of  Income  in  the  year  ended  December  31,  2022.  The  Company  also  recognized  a  reversal  of  deferred  tax  liabilities  of  $7.0
million and $0.6 million related to reclassification of the foreign currency translation adjustment related to the remeasurement of the Company’s previous
equity method investment in RTC Canada.

As of May 2, 2022, the Company established a noncontrolling interest related to the minority holders. The fair value of the 20% noncontrolling interest in
RTC Canada is estimated to be $17.8 million. The fair value of the noncontrolling interest was estimated using a combination of the income approach and a
market approach. Since RTC Canada is a private company, the fair value measurement is based on significant inputs that are not observable in the market
and thus represents a Level 3 measurement as defined in ASC 820, Fair Value Measurement. The fair value estimates are based on: (i) a discount rate of
11%; (ii) a terminal value based on a long-term sustainable growth rate of 3%; (iii) financial multiples of companies in the same industry as RTC Canada;
and (iv) adjustments because of the lack of control or lack of marketability that market participants would consider when estimating the fair value of the
noncontrolling interest in RTC Canada.

The purchase price was allocated based on the fair values of the assets and liabilities at the date of acquisition as follows (in thousands):

Cash
Accounts receivable
Inventory
Property and equipment, including real estate
Floor plan notes payable
Trade payables
Customer deposits
Accrued liabilities
Notes payable
Goodwill
Franchise rights
Other
Equity investment in RTC Canada
Noncontrolling interest
Gain on equity method investment
Total

  $

  $

4,310 
19,072 
56,255 
80,196 
(30,501)
(19,978)
(1,980)
(7,875)
(69,545)
44,174 
3,906 
3,422 
(37,309)
(17,828)
(6,958)
19,361 

The  goodwill  of  $44.2  million  for  the  RTC  Canada  acquisition  is  primarily  attributable  to  the  synergies  expected  to  arise  after  obtaining  a  controlling
interest in the entity.

Prior to May 2, 2022, the Company accounted for its 50% equity interest in RTC Canada as an equity-method investment. Subsequent to the Company’s
acquisition  of  the  additional  50%  equity  interest  on  May  2,  2022,  operations  of  RTC  Canada  are  included  in  the  accompanying  consolidated  financial
statements.

16.

SEGMENTS:

The Company currently has one reportable business segment - the Truck Segment. The Truck Segment includes the Company’s operation of a nationwide
network of commercial vehicle dealerships that provide an integrated one-stop source for the commercial vehicle needs of its customers, including retail
sales of new and used commercial vehicles; aftermarket parts sales, service and collision center facilities; and financial services, including the financing of
new and used commercial vehicle purchases, insurance products and truck leasing and rentals. The commercial vehicle dealerships are deemed a single
reporting unit because they have similar economic characteristics. The Company’s chief operating decision maker considers the entire Truck Segment, not
individual  dealerships  or  departments  within  its  dealerships,  when  making  decisions  about  resources  to  be  allocated  to  the  segment  and  assessing  its
performance.

The Company also has revenues attributable to three other operating segments. These segments include a retail tire company, an insurance agency and a
guest  ranch  operation  and  are  included  in  the  All  Other  column  below.  None  of  these  segments  has  ever  met  any  of  the  quantitative  thresholds  for
determining  reportable  segments.  The  accounting  policies  of  the  segments  are  the  same  as  those  described  in  the  summary  of  significant  accounting
policies. The Company evaluates performance based on operating income.

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There were no material intersegment sales during the years ended December 31, 2023, 2022 or 2021.

The following table contains summarized information about reportable segment revenue, segment income or loss from continuing operations and segment
assets for the periods ended December 31, 2023, 2022 and 2021 (in thousands):

Truck
Segment

All
Other

Totals

  $

  $

  $

2023
Revenues from external customers
Interest income
Interest expense
Depreciation and amortization
Segment operating income
Segment income from continuing operations before taxes
Segment assets
Goodwill
Expenditures for segment assets

2022
Revenues from external customers
Interest income
Interest expense
Depreciation and amortization
Segment operating income
Segment income from continuing operations before taxes
Segment assets
Goodwill
Expenditures for segment assets

2021
Revenues from external customers
Interest income
Interest expense
Depreciation and amortization
Segment operating income
Segment income from continuing operations before taxes
Segment assets
Goodwill
Expenditures for segment assets

7,909,230    $
777     
53,694     
59,373     
512,375     
462,055     
4,308,264     
418,148     
367,942     

7,084,847    $
639     
19,763     
55,354     
505,415     
508,629     
3,769,007     
413,803     
242,503     

5,109,070    $
657     
2,119     
53,096     
307,394     
312,350     
3,068,365     
367,771     
163,624     

15,794    $
–     
–     
457     
6     
6     
55,977     
2,560     
939     

16,821    $
–     
–     
311     
698     
698     
52,059     
2,560     
557     

17,072    $
–     
308     
258     
1,642     
1,333     
51,612     
2,560     
3,553     

7,925,024 
777 
53,694 
59,830 
512,381 
462,061 
4,364,241 
420,708 
368,881 

7,101,668 
639 
19,763 
55,665 
506,113 
509,327 
3,821,066 
416,363 
243,060 

5,126,142 
657 
2,427 
53,354 
309,036 
313,683 
3,119,977 
370,331 
167,177 

17.

REVENUE:

The  Company’s  revenues  are  primarily  generated  from  the  sale  of  finished  products  to  customers.  Those  sales  predominantly  contain  a  single  delivery
element  and  revenue  from  such  sales  is  recognized  when  the  customer  obtains  control,  which  is  typically  when  the  finished  product  is  delivered  to  the
customer. The Company’s material revenue streams have been identified as the following: the sale of new and used commercial vehicles, arrangement of
associated commercial vehicle financing and insurance contracts, the performance of commercial vehicle repair services and the sale of commercial vehicle
parts. Taxes collected from customers relating to product sales and remitted to governmental authorities are excluded from revenues.

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The  following  table  summarizes  the  Company’s  disaggregated  revenue  by  revenue  source,  excluding  lease  and  rental  revenue,  for  the  years  ended
December 31, 2023, December 31, 2022 and December 31, 2021 (in thousands):

Commercial vehicle sales revenue
Parts revenue
Commercial vehicle repair service revenue
Finance revenue
Insurance revenue
Other revenue
Total

  $

  $

2023

2022

2021

4,957,969    $
1,493,903     
1,068,238     
11,665     
12,606     
26,863     
7,571,244    $

4,351,370    $
1,436,981     
935,458     
16,992     
12,749     
25,863     
6,779,413    $

3,039,953 
1,059,382 
733,981 
16,385 
11,579 
17,628 
4,878,908 

All of the Company's performance obligations are generally transferred to customers at a point in time. The Company did not have any material contract
assets  or  contract  liabilities  on  the  balance  sheet  as  of  December  31,  2023,  or  December  31,  2022.  Revenues  related  to  commercial  vehicle  sales,  parts
sales, commercial vehicle repair service, finance and the majority of other revenues are related to the Truck Segment.

For the sale of new and used commercial vehicles, revenue is recognized at a point in time when control is transferred to the customer, which is when
delivery  of  the  commercial  vehicle  occurs.  Revenue  is  measured  as  the  amount  of  consideration  the  Company  expects  to  receive  in  exchange  for
transferring the commercial vehicle. When control is transferred to the customer, the Company has an unconditional right to payment and a receivable is
recorded for any consideration not received.

The  Company  controls  the  commercial  vehicle  before  it  is  transferred  to  the  customer  and  it  obtains  all  of  the  remaining  benefits  from  the  commercial
vehicle relating to the sale, ability to pledge the asset or hold the asset. The Company is a principal in all commercial vehicle transactions. The Company
retains inventory risk, determines the selling price to the customer and delivers the commercial vehicle to the customer. The Company generally pays a
commission to internal sales representatives for the sale of a commercial vehicle. The Company will continue to expense the commission and recognize it
concurrently with the respective commercial vehicle sale revenue upon delivery of the commercial vehicle to a customer.

Revenue from the sale of parts is recognized when the Company transfers control of the goods to the customer and consideration has been received in the
form of cash or a receivable from the customer. The Company provides its customers the right to return certain eligible parts, estimates the expected returns
based on an analysis of historical experience and records an allowance for estimated returns, which has historically not been material.

Revenue from the sale of commercial vehicle repair service is recognized when the service performed by the Company on a customer’s vehicle is complete
and the customer accepts the repair. Because the Company does not have an enforceable right to payment while the repair is being performed, revenue is
recognized  when  the  repair  is  complete.  After  a  customer’s  acceptance,  the  Company  has  no  remaining  obligations  to  transfer  goods  or  services  to  the
customer and consideration has been received in the form of cash or a receivable from the customer.

Any  remaining  performance  obligations  represent  service  orders  for  which  work  has  not  been  completed.  The  Company’s  service  contracts  are
predominantly short-term in nature with a contract term of one month or less. For those contracts, the Company has utilized the practical expedient in Topic
606 exempting the Company from disclosure of the transaction price allocated to remaining performance obligations if the performance obligation is part
of a contract that has an original expected duration of one year or less.

The  Company  receives  commissions  from  third-party  lenders  for  arranging  customer  financing  for  the  purchase  of  commercial  vehicles.  The  receipt  of
such commissions is deemed to be a single performance obligation that is satisfied when a financing agreement is executed and accepted by the financing
provider.  Once  the  contract  has  been  accepted  by  the  financing  provider,  the  Company’s  performance  obligation  has  been  satisfied  and  the  Company
generally has no further obligations under the contract. The Company is the agent in this transaction, as it does not have control over the acceptance of the
customer’s  financing  arrangement  by  the  financing  provider.  Consideration  paid  to  the  Company  by  the  financing  provider  is  based  on  the  agreement
between the Company and the financing provider.

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The  Company  receives  commissions  from  third-party  insurance  companies  for  arranging  insurance  coverage  for  customers.  The  receipt  of  such
commissions  is  deemed  to  be  a  single  performance  obligation  that  is  satisfied  when  the  insurance  coverage  is  bound.  The  Company  has  no  further
obligations under the contract. The Company is the agent in this transaction because it does not have control over the insurance coverage provided by the
insurance  carrier.  Consideration  paid  to  the  Company  by  the  insurance  provider  is  based  on  the  agreement  between  the  Company  and  the  insurance
provider.

The Company records revenues from finance and insurance products at the net commission amount, which includes estimates of chargebacks that can occur
if the underlying contract is not fulfilled.  Chargeback amounts for commissions from financing companies are estimated assuming financing contracts are
terminated before the customer has made six monthly payments.  Chargeback amounts for commissions from insurance companies are estimated assuming
insurance  contracts  are  terminated  before  the  underlying  insurance  contractual  term  has  expired.  Chargeback  reserve  amounts  are  based  on  historical
chargebacks and have historically been immaterial.  The Company does not have any right to retrospective commissions based on future profitability of
finance and insurance contracts arranged.

Other revenue consists mostly of documentation fees that are charged to customers in connection with the sale of a commercial vehicle and recognized as
other revenue when a truck is sold. The Company recognizes the documentation fees at the point in time when the commercial vehicle is delivered to the
customer.

18.

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS):

The following table shows the components of accumulated other comprehensive income (loss) (in thousands):

Balance as of December 31, 2021
Reclassification of currency translation related to equity
Foreign currency translation adjustment
Balance as of December 31, 2022
Foreign currency translation adjustment
Balance as of December 31, 2023

  $

  $

787 
(601)
(4,316)
(4,130)
1,967 
(2,163)

The functional currency of the Company’s foreign subsidiary, RTC Canada, is its local currency. Results of operations of RTC Canada are translated in
USD  using  the  average  exchange  rates  on  a  monthly  basis  during  the  year.  The  assets  and  liabilities  of  RTC  Canada  are  translated  into  USD  using  the
exchange  rates  in  effect  on  the  balance  sheet  date.  The  related  translation  adjustments  are  recorded  in  a  separate  component  of  stockholders'  equity  in
accumulated other comprehensive loss and the statement of comprehensive income.

The Company reclassified the foreign currency translation adjustment related to its previously held equity investment in RTC Canada into net income upon
its acquisition of a majority equity interest according to ASC 830-30, Foreign Currency Matters.

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Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A.  Controls and Procedures

Evaluation of Disclosure Controls and Procedures

In accordance with Exchange Act Rules 13a-15 and 15d-15, the Company carried out an evaluation, under the supervision and with the participation of
management, including its Chief Executive Officer and Chief Financial Officer, of the effectiveness of its disclosure controls and procedures as of the end
of  the  period  covered  by  this  report.  Based  on  that  evaluation,  the  Company’s  Chief  Executive  Officer  and  Chief  Financial  Officer  concluded  that  its
disclosure  controls  and  procedures  were  effective  as  of  December  31,  2023,  to  ensure  that  information  required  to  be  disclosed  in  its  reports  filed  or
submitted under the Exchange Act is (1) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange
Commission’s rules and forms and (2) accumulated and communicated to the Company’s management, including its Chief Executive Officer and Chief
Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

There  were  no  changes  in  the  Company’s  internal  control  over  financial  reporting  during  the  quarter  ended  December  31,  2023,  that  have  materially
affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Management’s Annual Report on Internal Control over Financial Reporting

The  Company’s  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting  for  the  Company.  The
Company’s internal control over financial reporting is a process designed under the supervision of the Company’s President and Chief Executive Officer
and Chief Financial Officer to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the Company’s financial
statements for external purposes in accordance with generally accepted accounting principles.

As  of  December  31,  2023,  management  assessed  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  based  on  the  criteria  for
effective  internal  control  over  financial  reporting  established  in  “Internal  Control  –  Integrated  Framework,”  issued  by  the  Committee  of  Sponsoring
Organizations (COSO) of the Treadway Commission (2013 Framework). Based on the assessment, management determined that the Company maintained
effective internal control over financial reporting as of December 31, 2023, based on those criteria.

Ernst & Young LLP, the independent registered public accounting firm that audited the consolidated financial statements of the Company included in this
annual report on Form 10-K, has issued an attestation report on the effectiveness of the Company’s internal control over financial reporting as of December
31,  2023.  The  report,  which  expresses  an  unqualified  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of
December 31, 2023, is included in this Item 9A.

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Report of Independent Registered Public Accounting Firm

To the Shareholders and the Board of Directors of Rush Enterprises, Inc.

Opinion on Internal Control Over Financial Reporting

We have audited Rush Enterprises, Inc. and subsidiaries’ internal control over financial reporting as of December 31, 2023, based on criteria established in
Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (2013  framework)  (the
COSO criteria). In our opinion, Rush Enterprises, Inc. and subsidiaries (the Company) maintained, in all material respects, effective internal control over
financial reporting as of December 31, 2023, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated
balance sheets of the Company as of December 31, 2023 and 2022, the related consolidated statements of income, comprehensive income, shareholders’
equity and cash flows for each of the three years in the period ended December 31, 2023, and the related notes and our report dated February 23, 2024
expressed an unqualified opinion thereon.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of
internal control over financial reporting included in the accompanying Management’s Annual Report on Internal Control over Financial Reporting. Our
responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public  accounting  firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether effective internal control over financial reporting was maintained in all material respects.

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control Over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the  company  are
being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding
prevention  or  timely  detection  of  unauthorized  acquisition,  use  or  disposition  of  the  company’s  assets  that  could  have  a  material  effect  on  the  financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of
compliance with the policies or procedures may deteriorate.

/s/ Ernst & Young LLP

San Antonio, Texas

February 23, 2024

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Item 9B.  Other Information

None.

Item 10.  Directors, Executive Officers and Corporate Governance

PART III

The information called for by Item 10 of Form 10-K is incorporated herein by reference to such information included in the Company’s Proxy Statement
for the 2024 Annual Meeting of Shareholders.

Item 11.  Executive Compensation

The information called for by Item 11 of Form 10-K is incorporated herein by reference to such information included in the Company’s Proxy Statement
for the 2024 Annual Meeting of Shareholders.

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters

The  information  called  for  by  Item  12  of  Form  10-K,  other  than  the  equity  compensation  plan  information  set  forth  herein,  is  incorporated  herein  by
reference to such information included in the Company’s Proxy Statement for the 2024 Annual Meeting of Shareholders.

Item 13.  Certain Relationships and Related Transactions, and Director Independence

The information called for by Item 13 of Form 10-K is incorporated herein by reference to such information included in the Company’s Proxy Statement
for the 2024 Annual Meeting of Shareholders.

Item 14.  Principal Accountant Fees and Services

The information called for by Item 14 of Form 10-K is incorporated herein by reference to such information included in the Company’s Proxy Statement
for the 2024 Annual Meeting of Shareholders.

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Item 15.  Exhibits, Financial Statement Schedules

(a)(1) Financial Statements

PART IV

Included in Item 8 of Part II of this annual report on Form 10-K are the following:

Report of Independent Registered Public Accounting Firm;
Consolidated Balance Sheets as of December 31, 2023, and 2022;
Consolidated Statements of Income for the years ended December 31, 2023, 2022, and 2021;
Consolidated Statements of Comprehensive Income for the years ended December 31, 2023, 2022, and 2021;
Consolidated Statements of Shareholders’ Equity for the years ended December 31, 2023, 2022, and 2021;
Consolidated Statements of Cash Flows for the years ended December 31, 2023, 2022, and 2021; and
Notes to Consolidated Financial Statements.

(a)(2) Financial Statement Schedules

These schedules are omitted as the required information is inapplicable or the information is presented in the consolidated financial statements or related
notes.

(a)(3) Exhibits

Index to Exhibits:

  Exhibit
No.
3.1

3.2

3.3

3.4

4.1

4.2

4.3

Identification of Exhibit

Restated Articles of Incorporation of Rush Enterprises, Inc. (incorporated herein by reference to Exhibit 3.1 of the Company’s Quarterly
Report on Form 10-Q (File No. 000-20797) for the quarter ended June 30, 2008)

Certificate of Amendment to the Restated Articles of Incorporation of Rush Enterprises, Inc. (incorporated herein by reference to Exhibit
3.2 of the Company’s Quarterly Report on Form 10-Q (File No. 000-20797) for the quarter ended June 30, 2023)

Rush Enterprises, Inc. Amended and Restated Bylaws (incorporated herein by reference to Exhibit 3.1 of the Company’s Current Report
on Form 8-K (File No. 000-20797) filed May 21, 2013)

First  Amendment  to  Amended  and  Restated  Bylaws  of  Rush  Enterprises,  Inc.  (incorporated  herein  by  reference  to  Exhibit  3.1  of  the
Company’s Current Report on Form 8-K (File No. 000-20797) filed May 24, 2021)

Specimen  of  certificate  representing  Common  Stock  (now  Class  B  common  stock),  $.01  par  value,  of  Rush  Enterprises,  Inc.
(incorporated herein by reference to Exhibit 4.1 of the Company’s Registration Statement No. 333-03346 on Form S-1 filed April 10,
1996)

Specimen  of  certificate  representing  Class  A  common  stock,  $.01  par  value,  of  the  Registrant  (incorporated  herein  by  reference  to
Exhibit 4.1 of the Company’s Registration Statement on Form 8-A filed July 9, 2002)

Description of the Registrant’s Securities Registered Pursuant to Section 12 of the Securities Exchange Act of 1934 (incorporated herein
by reference to Exhibit 4.5 of the Company’s Form S-8 filed November 30, 2023

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

10.1+

10.2+

10.3+

10.4+

Rush Enterprises, Inc. Amended and Restated 2004 Employee Stock Purchase Plan (incorporated herein by reference to Exhibit 10.2 of
the Company’s Current Report on Form 8-K (File No. 000-20797) filed May 22, 2023)

Rush  Enterprises,  Inc.  Amended  and  Restated  2006  Non-Employee  Director  Stock  Plan  (incorporated  herein  by  reference  to  Exhibit
10.10 of the Company’s Form 10-K (File No. 000-20797) for the year ended December 31, 2010)

Form of Rush Enterprises, Inc. 2006 Non-Employee Director Stock Option Agreement (incorporated herein by reference to Exhibit 4.4
of the Company’s Registration Statement No. 333-138556 on Form S-8 filed November 9, 2006)

Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan (incorporated herein by reference to Exhibit 10.1 of the
Company’s Current Report on Form 8-K (File No. 000-20797) filed May 22, 2023)

10.5+*

Form of Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan Stock Option Award Agreement

10.6+*

Form of Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan Restricted Stock Award Agreement

10.7+

10.8+

10.9+

10.10+

10.11

10.12

Rush  Enterprises,  Inc.  Deferred  Compensation  Plan  (Amended  and  Restated  Effective  as  of  May  18,  2021)  (incorporated  herein  by
reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed May 24, 2021)

Form of Indemnity Agreement (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K (File
No. 000-20797) filed January 7, 2015)

Rush Enterprises, Inc. Executive Transition Plan (as Amended and Restated Effective as of February 20, 2018) (incorporated herein by
reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed February 26, 2018)

First  Amendment  to  Rush  Enterprises,  Inc.  Amended  and  Restated  Executive  Transition  Plan  (incorporated  herein  by  reference  to
Exhibit 10.2 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed February 22, 2021)

Form  of  dealer  agreement  between  Peterbilt  Motors  Company  and  Rush  Truck  Centers  (incorporated  herein  by  reference  to  Exhibit
10.18 of the Company’s Form 10-K (File No. 000-20797) for the year ended December 31, 1999)

Amended  and  Restated  Amendment  to  Dealer  Sales  and  Service  Agreements,  dated  July  6,  2023.  by  and  among  Peterbilt  Motors
Company,  a  division  of  PACCAR,  Inc.,  Rush  Enterprises,  Inc.  and  the  subsidiaries  of  Rush  Enterprises,  Inc.  named  a  party  therein
(incorporated herein by reference to Exhibit 10.3 of the Company's Quarterly Report on Form 10-Q (File No. 000-20797) for the quarter
ended September 30, 2023)

80

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22

10.23

10.24

Fifth Amended and Restated Credit Agreement, dated as of September 14, 2021 by and among Rush Enterprises, Inc., the subsidiaries of
Rush  party  thereto  as  borrowers,  the  Lenders  signatory  thereto  and  BMO  Harris  Bank  N.A.,  as  Administrative  Agent  and  Collateral
Agent  (incorporated  herein  by  reference  to  Exhibit  10.1  of  the  Company’s  Current  Report  on  Form  8-K  (File  No.  000-20797)  filed
September 20, 2021)

First Amendment to Fifth Amended and Restated Credit Agreement, dated as of May 31, 2023, by and among the Company and certain
of its subsidiaries, the Lenders signatory thereto and BMO Harris Bank N.A., as administrative agent and collateral agent for the Lenders
(incorporated  herein  by  reference  to  Exhibit  10.1  of  the  Company’s  Current  Report  on  Form  8-K  (File  No.  000-20797)  filed  June  6,
2023)

Credit  Agreement,  dated  as  of  September  14,  2021  by  and  among  Rush  Enterprises,  Inc.,  the  subsidiaries  of  Rush  party  thereto  as
borrowers, the Lenders signatory thereto and Wells Fargo Bank, National Association, as Administrative Agent (incorporated herein by
reference to Exhibit 10.2 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed September 20, 2021)

Guaranty Agreement, dated December 31, 2010, by Rush Enterprises, Inc. and each other Guarantor party thereto in favor of General
Electric Capital Corporation. (incorporated herein by reference to Exhibit 10.2 of the Company’s Current Report on Form 8-K (File No.
000-20797) filed January 6, 2011)

First  Amendment  to  Credit  Agreement,  dated  as  of  November  30,  2022  by  and  among  Rush  Enterprises,  Inc.  and  certain  of  its
subsidiaries,  the  Lenders  party  thereto  and  Wells  Fargo  Bank,  National  Association,  as  Administrative  Agent  (incorporated  herein  by
reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed December 2, 2022)

Second  Amendment  to  Credit  Agreement,  dated  as  of  December  22,  2023  by  and  among  Rush  Enterprises,  Inc.  and  certain  of  its
subsidiaries,  the  Lenders  party  thereto  and  Wells  Fargo  Bank,  National  Association,  as  Administrative  Agent  (incorporated  herein  by
reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed December 22, 2023)

Collateral Agreement, dated as of September 14, 2021, executed by Rush Enterprises, Inc. and the subsidiaries of Rush party thereto as
borrowers  in  favor  of  Wells  Fargo  Bank,  National  Association,  as  Administrative  Agent  (incorporated  herein  by  reference  to  Exhibit
10.3 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed September 20, 2021)

Guaranty  Agreement,  dated  as  of  September  14,  2021,  executed  by  Rush  Enterprises,  Inc.  in  favor  of  Wells  Fargo  Bank,  National
Association, as Administrative Agent (incorporated herein by reference to Exhibit 10.4 of the Company’s Current Report on Form 8-K
(File No. 000-20797) filed September 20, 2021)

Second Amended and Restated Inventory Financing and Purchase Money Security Agreement, dated as of November 1, 2023 by and
between Rush Truck Leasing, Inc. and PACCAR Leasing Company (incorporated herein by reference to Exhibit 10.1 of the Company’s
Current Report on Form 8-K (File No. 000-20797) filed November 6, 2023)

$300.0 million Promissory Note dated November 1, 2023 (incorporated by reference to Exhibit 10.2 of the Company’s Current Report
on Form 8-K (File No. 000-20797) filed November 6, 2023)

Corporate Guarantee dated November 1, 2002, issued by Rush Enterprises, Inc. in favor of PACCAR Leasing Company (incorporated
herein by reference to Exhibit 10.3 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed October 7, 2021)

Bank of Montreal Revolving Lease and Rental Credit Agreement, dated May 31, 2022 between Rush Truck Centres of Canada Limited
and Bank of Montreal (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K (File No. 000-
20797) filed June 6, 2022)

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

10.25

10.26

10.27

21.1*

23.1*

31.1*

31.2*

First  Amended  and  Restated  BMO  Wholesale  Financing  and  Security  Agreement,  dated  as  of  July  15,  2022,  between  Rush  Truck
Centres of Canada Limited and Bank of Montreal (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report on
Form 8-K (File No. 000-20797) filed July 21, 2022)

First Amendment to First Amended and Restated BMO Wholesale Financing and Security Agreement, dated as of May 31, 2023, by and
among RTC-Canada and BMO (incorporated herein by reference to Exhibit 10.2 of the Company’s Current Report on Form 8-K (File
No. 000-20797) filed June 6, 2023)

Amended  and  Restated  Guaranty  Agreement,  dated  as  of  July  15,  2022,  between  Rush  Enterprises,  Inc.  and  Bank  of  Montreal
(incorporated herein by reference to Exhibit 10.2 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed July 21,
2022)

Subsidiaries of the Company

Consent of Ernst & Young LLP

Certification of President and Chief Executive Officer pursuant to Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of
the Sarbanes-Oxley Act of 2002

Certification of Chief Financial Officer pursuant to Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-
Oxley Act of 2002

32.1++

Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

32.2++

Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

97.1*

Rush Enterprises, Inc. Clawback Policy

101.INS

XBRL Instance Document – The instance document does not appear in the Interactive Data File because its XBRL tags are embedded
within the inline XBRL document

101.SCH*

Inline XBRL Taxonomy Extension Schema Document.

101.CAL*

Inline XBRL Taxonomy Extension Calculation Linkbase Document.

101.DEF*

Inline XBRL Taxonomy Extension Definition Linkbase Document.

101.LAB*

Inline XBRL Taxonomy Extension Label Linkbase Document

101.PRE*

Inline XBRL Taxonomy Extension Presentation Linkbase Document

104

Cover Page Interactive Data File (formatted as iXBRL and contained in Exhibit 101)

*
+
++

Filed herewith.
Management contract or compensatory plan or arrangement.
This  exhibit  shall  not  be  deemed  “filed”  for  purposes  of  Section  18  of  the  Securities  Exchange  Act  of  1934,  or  otherwise  subject  to  the
liability  of  that  section,  and  shall  not  be  deemed  to  be  incorporated  by  reference  into  any  filing  under  the  Securities  Act  of  1933  or  the
Securities Exchange Act of 1934.

Item 16.  Form 10-K Summary

Intentionally left blank.

82

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed

on its behalf by the undersigned, thereunto duly authorized.

RUSH ENTERPRISES, INC.

By:     /s/ W. M.”RUSTY” RUSH
W. M. “Rusty” Rush
President, Chief Executive Officer and
Chairman of the Board

 Date: February 23, 2024

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the

registrant and in the capacities on the dates indicated:

Signature

Capacity

Date

/s/ W. M. “RUSTY” RUSH
W. M. “Rusty” Rush

/s/ STEVEN L. KELLER
Steven L. Keller

/s/ MICHAEL MCROBERTS
Michael McRoberts

/s/ THOMAS A. AKIN
Thomas A. Akin

/s/ RAYMOND J. CHESS
Raymond J. Chess

/s/ DR. KENNON GUGLIELMO
Dr. Kennon Guglielmo

/s/ WILLIAM H. CARY
William H. Cary

/s/ ELAINE MENDOZA
Elaine Mendoza

/s/ TROY A. CLARKE
Troy A. Clarke

/s/ AMY BOERGER
Amy Boerger

President, Chief Executive Officer and
Chairman of the Board
(Principal Executive Officer)

Chief Financial Officer and Treasurer
(Principal Financial and Accounting Officer)

February 23, 2024

February 23, 2024

Chief Operating Officer and Director

February 23, 2024

Director

Director

Director

Director

Director

Director

Director

83

February 23, 2024

February 23, 2024

February 23, 2024

February 23, 2024

February 23, 2024

February 23, 2024

February 23, 2024

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 10.5

RUSH ENTERPRISES, INC. AMENDED AND RESTATED 2007 LONG-TERM INCENTIVE PLAN

FORM OF STOCK OPTION AGREEMENT

STOCK OPTION AGREEMENT (“Agreement”) dated as of the Grant Date (the “Grant Date”) set forth on Schedule I hereto, between RUSH
ENTERPRISES, INC., a Texas corporation (the “Company”), and the employee of the Company or of a Subsidiary identified on Schedule I  hereto  (the
“Employee”).

On  the  Grant  Date  the  Company  granted  to  the  Employee  the  option  or  options  hereinafter  described  pursuant  to,  and  subject  to  and  upon  the
terms and conditions set forth in, the Rush Enterprises, Inc. 2007 Amended and Restated Long-Term Incentive Plan (as amended, restated, supplemented or
modified from time to time, the “Plan”), and promptly thereafter notified the Employee of the grant of such option or options. Capitalized terms used but
not defined in this Agreement have the meanings ascribed to such terms in the Plan.

NOW,  THEREFORE,  in  consideration  of  the  mutual  covenants  hereinafter  set  forth  and  for  other  good  and  valuable  consideration,  the  parties

hereto hereby agree as follows:

1.    Grant of Option.

(a)    On the Grant Date, the Company granted to the Employee, as a matter of separate agreement and not in lieu of salary or any other
compensation  for  services,  the  right  and  option  to  purchase  all  or  any  whole  number  of  the  aggregate  number  of  Shares  set  forth  on  Schedule I  hereto
(herein, the “Option Shares”), on the terms and conditions herein set forth.

(b)    To the extent set forth in Schedule I hereto, the right and option to purchase the Option Shares are intended to be an ISO.  To the
extent such right and option to purchase the Option Shares is not identified on Schedule I hereto as being intended to be an ISO, such right and option will
be considered a non-statutory option.  In addition, to the extent that a right and option to purchase the Option Shares intended to be an ISO does not qualify
as an ISO, such right and option, to the extent that it does not so qualify, shall be converted to a non-statutory option.

(c)    The ISOs and non-statutory stock options granted to the Employee hereunder are each referred to as an “Option” and collectively

referred to as the “Options”.

2.    Terms.

(a)    Exercise Price.  The exercise price per Option Share subject to an Option granted hereunder shall be the per share amount set forth
in Schedule I hereto for such Option (the “Exercise Price”).  With respect to any Option, the Exercise Price shall not be less than the Fair Market Value per
Share as of the Grant Date.

(b)    Vesting.    Subject  to  the  provisions  of  Section 4  of  this  Agreement  and  the  Plan,  the  Option  or  Options  granted  hereunder  shall
become vested and exercisable as to the portions of the aggregate number of Option Shares covered by such Option as set forth on Schedule I hereto on and
after each of the related dates during the term of such Option set forth on Schedule I hereto.

(c)    Term and Conditions of Exercise.  An Option granted hereunder shall be exercisable in whole at any time or in part from time to
time during the term of such Option as to all or any of the Option Shares then purchasable under such Option, but not as to less than the minimum number
of  Option  Shares  stated  on  Schedule  I  hereto  with  respect  to  such  Option  (or  the  Option  Shares  then  purchasable  under  the  Option  if  less  than  such
minimum) at any one time; provided that if there is a SAR (as defined in the Plan) outstanding which relates to any of the shares purchasable under such
Option, then the number of shares so purchasable shall be reduced by the number of Option Shares in respect of which the SAR has been exercised.

- 1 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The term of the Option or Options subject hereto shall be for the number of years from the Grant Date set forth on Schedule I hereto with respect

to such Option or such shorter period of time as is described in Section 4.  In no event shall the term of the Option exceed ten years from the Grant Date.

Except as provided in Section 4, an Option granted hereunder shall not be exercisable unless the Employee shall, at the time of exercise, be an
employee of the Company or of a Subsidiary.  The holder of such Option shall have none of the rights of a shareholder with respect to the Option Shares
subject to such Option until such Option Shares are transferred to the holder upon the exercise of such Option.

3.    Restrictions on Transfer.  An Option granted hereunder shall not be assignable or transferrable by the Employee except by will or by the
laws  of  descent  and  distribution,  and  subject  to  Section 4(a),  such  Option  is  exercisable,  during  the  Employee’s  lifetime,  only  by  the  Employee.    The
designation of a beneficiary by the Employee shall not constitute a transfer.  More particularly (but without limiting the generality of the foregoing), such
Option may not be assigned, transferred (except as aforesaid), pledged or encumbered in any way (whether by operation of law or otherwise) and shall not
be subject to execution, attachment or similar process.  In the event of any attempted assignment, transfer, pledge, encumbrance or other disposition of such
Option contrary to the provisions hereof, or the levy of any attachment or similar process upon such Option, such Option shall be null and void and of no
further effect.

4.    Status of Option Upon Certain Events.  If the Employee’s employment shall terminate prior to the complete exercise of an Option granted
hereunder, then such Option shall thereafter be exercisable solely to the extent provided in paragraphs (a) through (c) of this Section 4; provided, however,
that (i) such Option may not be exercised after the scheduled expiration date and (ii) if the Employee’s employment terminates for any reason other than as
contemplated by paragraphs (a) through (c) of this Section 4, the Option shall remain exercisable for a period of 30 days following such termination (but in
no event shall such period extend beyond the scheduled expiration of such Option) at which time such Option shall immediately terminate and be forfeited,
but only for the number of Option Shares for which such Option shall have vested as provided on Schedule I hereto as of the date of such termination.

(a)    Death or Disability or Retirement.  If Employee’s employment terminates due to his or her death, Disability or Retirement (defined
as  termination  by  the  Employee  of  the  Employee’s  employment  relationship  with  the  Company  after  10  years  of  employment  with  the  Company  and
attaining the age of 60), an Option granted hereunder (unless previously terminated) may be exercised as follows:  (i) in the case of Employee’s death, in
full for the aggregate number of Option Shares covered thereby by the legatee or legatees of such Option under the Employee’s last will, or by the personal
representatives or distributees of the Employee, at any time within a period of one year after the Employee’s death, but in no event after the expiration of
such Option set forth in Section 2(c); (ii) in the case of Disability, in full for the aggregate number of Option Shares covered thereby by the Employee or by
the  personal  representatives  of  the  Employee  if  the  Employee  is  unable  to  act  for  himself  or  herself,  at  any  time  within  a  period  of  one  year  after  the
Employee’s termination date, but in no event after the expiration of such Option set forth in Section 2(c) herein; and (iii) in the case of Retirement, for so
long as the Employee does not become employed by a “competitor” of the Company subsequent to such retirement, the Option shall continue to vest and
become exercisable pursuant to the Vesting Schedule set forth on Schedule I hereto, but in no event shall the Option be exercisable after the expiration of
the Option set forth in Section 2(c) herein.  A determination as to whether the Employee has become employed by a “competitor,” and the definition of
“competitor,” shall be made by the Committee in its sole discretion.  In the event Employee becomes employed by a “competitor,” then the Option can be
exercised within 90 days of the date such employment occurs for the number of Option Shares for which such Option shall have vested on such date, but in
no event shall the Option be exercisable after the expiration of the Option set forth in Section 2(c) herein.  If an ISO is exercised more than three months
after the Employee’s Retirement and the Employee has not died or incurred a Disability, such Option will be converted to a non-statutory option.

- 2 -

 
 
 
 
 
 
 
(b)    Termination with Cause.  If the Employee’s employment with the Company or a Subsidiary shall be terminated by the Company or
such Subsidiary for Cause (as defined in the Plan) prior to the exercise of any part of the Option or Options granted hereunder, then such Option or Options
held by the Employee shall immediately terminate and be forfeited unless the Committee, in its sole discretion, shall otherwise determine.

(c)    Change in Employment.  The Option or Options granted hereunder shall not be affected by any change of employment (or by any
temporary leave of absence approved by the Committee or by the Board itself), so long as the Employee continues to be in the employ of the Company or
of a Subsidiary.

5.    Adjustments.  The Employee acknowledges that the Option is subject to modification and termination in certain events as provided in this
Agreement  and  Sections  4.3  and  15  of  the  Plan.  Upon  the  occurrence  of  an  event  described  in  Section  4.3  or  Section  15  of  the  Plan,  any  and  all  new,
substituted  or  additional  securities  or  other  property  to  which  a  holder  of  a  Share  issuable  in  settlement  of  the  Option  would  be  entitled  shall  be
immediately subject to the Agreement and included within the meaning of the term “Shares” for all purposes of the Option. The Employee shall be notified
of such adjustments and such adjustments shall be binding upon the Company and the Employee.

6.    Payment; Method of Exercise. Payment of the purchase price of the Option Shares subject to an Option granted hereunder may be made
(i)  in  any  combination  of  cash  or  whole  Shares  already  owned  by  the  Employee  or  (ii)  in  Shares  withheld  by  the  Company  from  the  Option  Shares
otherwise issuable to the Employee as a result of the exercise of such Option (“cashless exercise”).  Subject to the terms and conditions of this Agreement,
such Option may be exercised by execution and delivery of a written notice of exercise (the “Notice of Exercise”) in the form authorized by the Company,
which may be electronic or written.  Such notice shall (a) state the election to exercise such Option, the number of Option Shares in respect of which it is
being exercised and the manner of payment for such Option Shares and (b) be signed (or digitally signed or authenticated) by the person or persons so
exercising  such  Option  and,  in  the  event  such  Option  is  being  exercised  pursuant  to  Section  4  by  any  person  or  persons  other  than  the  Employee,
accompanied by appropriate proof of the right of such person or persons to exercise such Option.  If the Option being exercised is an ISO and non-statutory
options  have  also  been  granted  to  the  Employee  hereunder,  such  notice  shall  also  identify  whether  the  Option  being  exercised  is  an  ISO  and,  if  so,  the
number of Option Shares to be purchased pursuant to such exercise.  Such notice shall either (i) elect cashless exercise or be accompanied by payment of
the full purchase price of such Option Shares, in which event the Company shall issue to or on behalf of the Employee (or any other person or persons
exercising the Option) the purchased Shares, or (ii) fix a date (not more than 10 business days from the date of such notice) for the payment of the full
purchase price of such Option Shares at the Company’s principal office, against delivery of the purchased Shares.  Cash payments of the purchase price
shall, in case of clause (i) or (ii) above, be made by cash or check payable to the order of the Company.  Share payments (valued at Fair Market Value on
the date of exercise, as determined by the Committee), shall be made by delivery of stock certificates in negotiable form.  All cash and Share payments
shall, in either case, be delivered to the Company at its principal office, attention of the Secretary.  Shares withheld pursuant to a cashless exercise election
shall be valued at Fair Market Value on the date of exercise, as determined by the Committee.  If certificates representing Shares are used to pay all or part
of  the  purchase  price  of  an  Option  granted  hereunder,  a  replacement  certificate  shall  be  delivered  by  the  Company  representing  the  number  of  Shares
delivered but not so used, and an additional certificate shall be delivered representing the additional Shares to which the holder of such Option is entitled as
a result of the exercise of such Option.  As soon as practical after the exercise date, the Company shall issue to or on behalf of the Employee (or any other
person or persons exercising the Option) the purchased Shares (in certificated form or as evidenced by an appropriate entry on the books of the Company or
a duly authorized transfer agent of the Company), subject to the appropriate legends and/or stop transfer instructions.  All Shares issued as provided herein
will be fully paid and nonassessable.

- 3 -

 
 
 
 
 
 
7.        Administration.    The  Committee  shall  have  the  power  to  interpret  the  Plan  and  this  Agreement,  and  to  adopt  such  rules  for  the
administration, interpretation and application of the Plan as are consistent therewith and to interpret or revoke any such rules.  All actions taken and all
interpretations and determinations made by the Committee shall be final and binding upon the Employee, the Company and all other interested persons.

8.    Tax Withholding and Advice.

(a)    In General.  The Employee acknowledges that, regardless of any action taken by the Company, the ultimate liability for all income
tax, social insurance, payroll tax, fringe benefits tax, payment on account or other tax-related items related to the Employee’s participation in the Plan and
legally applicable to the Employee or deemed by the Company in its discretion to be an appropriate charge to the Employee even if legally applicable to the
Company  (“Tax-Related  Items”),  is  and  remains  the  Employee’s  responsibility  and  may  exceed  the  amount  actually  withheld  by  the  Company.    The
Employee  further  acknowledges  that  the  Company  (i)  makes  no  representations  or  undertakings  regarding  the  treatment  of  any  Tax-Related  Items  in
connection with any aspect of an Option, including, but not limited to, the grant, vesting or exercise of an Option, the subsequent sale of Shares acquired
pursuant to such exercise and the receipt of any dividends; and (ii) do not commit to and are under no obligation to structure the terms of the grant or any
aspect of an Option to reduce or eliminate the Employee’s liability for Tax-Related Items or achieve any particular tax result.  Further, if the Employee is
subject  to  Tax-Related  Items  in  more  than  one  jurisdiction  between  the  Grant  Date  and  the  date  of  any  relevant  taxable  or  tax  withholding  event,  as
applicable, the Employee acknowledges that the Company may be required to withhold or account for Tax-Related Items in more than one jurisdiction.

(b)    Withholding of Taxes.  Prior to the relevant taxable or tax withholding event, as applicable, the Employee agrees to make adequate
arrangements satisfactory to the Company to satisfy all Tax-Related Items.  In this regard, the Employee authorizes the Company, or its agents, at their
discretion, to satisfy the obligations with regard to all Tax-Related Items by one or a combination of the following:

(i)    withholding from the Employee’s wages or other cash compensation paid to the Employee by the Company;

Market Value equal to the Tax-Related Items obligations, as determined by the Company as of the date on which the Tax-Related Items obligations arise;

(ii)    withholding a number of whole Shares otherwise deliverable to the Employee upon exercise of the Option having a Fair

or through a mandatory sale arranged by the Company (on the Employee’s behalf pursuant to this authorization) without further consent; or

(iii)    withholding from the proceeds of the sale of Shares acquired upon exercise of the Option, either through a voluntary sale

(iv)    direct payment from the Employee.

Depending  on  the  withholding  method,  the  Company  may  withhold  or  account  for  Tax-Related  Items  by  considering  applicable  statutory
withholding amounts or other applicable withholding rates, including maximum applicable rates, in which case the Employee will receive a refund of any
over-withheld amount in cash and will have no entitlement to the Share equivalent.  If the obligation for Tax-Related Items is satisfied by withholding in
Shares, for tax purposes, the Employee is deemed to have been issued the full number of Shares subject to the exercised Option, notwithstanding that a
number of the Shares are held back solely for the purpose of paying the Tax-Related Items.

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(c)    Tax Advice.  The Employee represents, warrants and acknowledges that the Company has made no warranties or representations to
the Employee with respect to the income tax, social contributions or other tax consequences of the transactions contemplated by this Award Agreement,
and  the  Employee  is  in  no  manner  relying  on  the  Company  or  the  Company’s  representatives  for  an  assessment  of  such  tax  consequences.    THE
EMPLOYEE  UNDERSTANDS  THAT  THE  TAX  AND  SOCIAL  SECURITY  LAWS  AND  REGULATIONS  ARE  SUBJECT  TO  CHANGE.    THE
EMPLOYEE  IS  HEREBY  ADVISED  TO  CONSULT  WITH  HIS  OR  HER  OWN  PERSONAL  TAX,  LEGAL  AND  FINANCIAL  ADVISORS
REGARDING  THE  PARTICIPANT’S  PARTICIPATION  IN  THE  PLAN  BEFORE  TAKING  ANY  ACTION  RELATED  TO  THE  PLAN.  NOTHING
STATED  HEREIN  IS  INTENDED  OR  WRITTEN  TO  BE  USED,  AND  CANNOT  BE  USED,  FOR  THE  PURPOSE  OF  AVOIDING  TAXPAYER
PENALTIES.

9.    Reserves, Etc.  Shares delivered upon the exercise of an Option granted hereunder shall, in the discretion of the Board or the Committee, be
either  Shares  heretofore  or  hereafter  authorized  and  then  unissued,  or  previously  issued  Shares  heretofore  or  hereafter  acquired  through  purchase  in  the
open  market  or  otherwise,  or  some  of  each.    The  Company  shall  be  under  no  obligation  to  reserve  or  to  retain  in  its  treasury  any  particular  number  of
Shares  at  any  time,  and  no  particular  Shares,  whether  unissued  or  held  as  treasury  Shares,  shall  be  identified  as  those  covered  by  an  Option  granted
hereunder.

10.    No Right to Continued Employment.  Nothing in this Agreement or in the Plan shall confer upon the Employee any right to continue in the
employ  of  the  Company  or  shall  interfere  with  or  restrict  in  any  way  the  rights  of  the  Company,  which  are  hereby  expressly  reserved,  to  discharge  the
Employee at any time for any reason whatsoever, with or without cause and with or without notice.

11.    Restrictions on Exercise of the Option and Issuance of Shares. The exercise of the Option and issuance of Shares upon such exercise
shall be subject to compliance with all applicable requirements of U.S. federal, state or foreign law with respect to such securities. No Shares may be issued
hereunder  if  the  issuance  of  such  Shares  would  constitute  a  violation  of  any  applicable  U.S.  federal,  state  or  foreign  securities  laws  or  other  laws  or
regulations or the requirements of any stock exchange or market system upon which the Shares may then be listed. The inability of the Company to obtain
from any regulatory body having jurisdiction the authority, if any, deemed by the Company’s legal counsel to be necessary to the lawful issuance of any
Shares subject to the Option shall relieve the Company of any liability in respect of the failure to issue such Shares as to which such requisite authority
shall not have been obtained. As a condition to the exercise of the Option, the Company may require the Employee to satisfy any qualifications that may be
necessary or appropriate, to evidence compliance with any applicable law or regulation and to make any representation or warranty with respect thereto as
may  be  requested  by  the  Company.  Further,  regardless  of  whether  the  transfer  or  issuance  of  the  Shares  to  be  issued  pursuant  to  the  Option  has  been
registered  under  the  Securities  Act  or  has  been  registered  or  qualified  under  the  securities  laws  of  any  State,  the  Company  may  impose  additional
restrictions upon the sale, pledge, or other transfer of the Shares (including the placement of appropriate legends on stock certificates and the issuance of
stop-transfer instructions to the Company’s transfer agent) if, in the judgment of the Company and the Company’s counsel, such restrictions are necessary
in order to achieve compliance with the provisions of the Securities Act, the securities laws of any State, or any other law.

12.    Entire Agreement; Amendment.  This Agreement together with the Plan constitutes the entire agreement between the parties with respect
to the subject matter hereof.  Any term or provision of this Agreement may be waived at any time by the party which is entitled to the benefits thereof,
except that any waiver of any term or condition of this Agreement must be in writing.

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The Committee shall have the authority to amend this Agreement to include any provision which, at the time of such amendment, is authorized
under the terms of the Plan; however, an Option granted hereunder may not be revoked or altered in a manner unfavorable to the holder without the written
consent of the holder.

13.    Governing Law.  The laws of the State of Texas shall govern the interpretation, validity and performance of the terms of this Agreement
regardless of the law that might be applied under principles of conflict of laws. For purposes of litigating any dispute that arises under this grant or this
Award the parties hereby submit to and consent to the jurisdiction of the State of Texas.

14.    Mandatory Mediation and Arbitration Procedure. By execution of this Agreement and acceptance of this Award, which is a voluntary
benefit  provided  to  the  Employee  by  the  Company,  the  Employee  waives  the  Employee’s  right  to  a  jury  trial  in  state  or  federal  court  and  agrees  that
disputes arising under this Agreement must first be submitted for non-binding mediation before a neutral third party. If a dispute remains unresolved at the
conclusion of the mediation process, either party may submit the dispute for resolution by final binding arbitration. The arbitrator shall have the authority to
allow  for  appropriate  discovery  and  exchange  of  information  prior  to  a  hearing,  including  (but  not  limited  to)  production  of  documents,  information
requests,  depositions,  and  subpoenas.  By  execution  of  this  Agreement,  however,  the  Employee  does  not  waive  the  Employee’s  right  to  any  normally
available remedies the Employee may have in connection with any claim the Employee may bring against the Company, as an arbitrator can award any
normal remedies the Employee could get in a court proceeding. By execution of this Agreement, the Employee represents that, to the extent the Employee
considered  necessary,  the  Employee  has  sought,  at  the  Employee’s  own  expense,  counsel  regarding  the  terms  of  this  Agreement  and  the  waiver
contemplated in this Section 14. If this arbitration provision is found inapplicable, then either party may file suit and each party agrees that any suit, action,
or proceeding arising out of or relating to this Agreement shall be brought in the United States District Court for the Western District of Texas (or should
such court lack jurisdiction to hear such action, suit or proceeding, in a Texas State court in Bexar County, Texas) and that the parties shall submit to the
jurisdiction of such court. The parties irrevocably waive, to the fullest extent permitted by law, any objection a party may have to the laying of venue for
any such suit, action or proceeding brought in such court. THE PARTIES ALSO EXPRESSLY WAIVE ANY RIGHT THEY HAVE OR MAY HAVE TO
A JURY TRIAL OF ANY SUCH SUIT, ACTION OR PROCEEDING.

15.    Further  Instruments  and  Imposition  of  Other  Requirements.  The  parties  agree  to  execute  such  further  instruments  and  to  take  such
further action as may be reasonably necessary to carry out the purposes and intent of this Agreement. The Company reserves the right to impose other
requirements on the Employee’s participation in the Plan, on the Option and on any Shares acquired under the Plan, to the extent the Company determines
it is necessary or advisable in order to comply with local law or facilitate the administration of the Plan.

16.    Successors.  This Agreement shall be binding upon and inure to the benefit of the successors, assigns and heirs of the respective parties.

17.    Acceleration of Retirement Eligibility.  Notwithstanding the terms of Section 4(a), the Committee in its sole discretion may at any time

accelerate the date an Employee is eligible to Retire.

- 6 -

 
 
 
 
 
 
 
 
18.    Notices.  All notices or other communications made or given in connection with this Agreement shall be in writing and shall be deemed to
have been duly given when delivered or mailed by registered or certified mail, return receipt requested, to those listed below at their following respective
addresses or at such other address as each may specify by notice to the others:

To the Employee:

As set forth in Schedule I

To the Company:

Rush Enterprises, Inc.
555 IH-35 South, Suite 500
New Braunfels, TX 78130
Attn: Compensation Committee

19.    Authorization to Release Necessary Personal Information.

The Employee hereby explicitly and unambiguously consents to the collection, use and transfer, in electronic or other form, of the Employee’s
personal  data  as  described  in  this  Agreement  and  any  other  Option  grant  materials  (“Data”)  by  and  among,  as  applicable,  the  Company  and  its
Subsidiaries for the exclusive purpose of implementing, administering and managing the Employee’s participation in the Plan.

The Employee understands that the Company may hold certain personal information about the Employee, including, but not limited to, the
Employee’s name, home address and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job
title, any Shares or directorships held in the Company, details of all Options or any other entitlement to Shares awarded, canceled, exercised, vested,
unvested or outstanding in the Employee’s favor, for the exclusive purpose of implementing, administering and managing the Plan.

20.    Waiver.  The failure of a party to insist upon strict adherence to any term of this Agreement on any occasion shall not be considered a

waiver thereof or deprive that party of the right thereafter to insist upon strict adherence to that term or any other term of this Agreement.

21.    Compliance.

(a)    Conformity to Securities Laws. The Employee acknowledges that the Plan and this Agreement are intended to conform to the extent
necessary with all provisions of the Securities Act and the Exchange Act and any and all regulations and rules promulgated by the Securities and Exchange
Commission thereunder, and State securities laws and regulations. Notwithstanding anything herein to the contrary, the Plan shall be administered, and the
Option is granted and may be exercised, only in such a manner as to conform to such laws, rules and regulations. To the extent permitted by applicable law,
the Plan and this Award Agreement shall be deemed amended to the extent necessary to conform to such laws, rules and regulations.

- 7 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
(b)    Section 409A. Notwithstanding any other provision of the Plan, this Agreement, and the Plan shall be interpreted in accordance
with, and incorporate the terms and conditions required by, Section 409A of the Code (with any Department of Treasury regulations and other interpretive
guidance issued thereunder, including without limitation any such regulations or other guidance that may be issued after the date hereof (“Section 409A”)).
The Company reserves the right, to the extent the Company deems necessary or advisable in its sole discretion, to unilaterally amend or modify the Plan or
this Agreement or adopt other policies and procedures (including amendments, policies and procedures with retroactive effect), or take any other actions,
including  amendments  or  actions  that  would  result  in  a  reduction  in  benefits  payable  under  the  Option,  as  the  Committee  determines  are  necessary  or
appropriate to ensure that this Option qualifies for exemption from, or complies with the requirements of, Section 409A or mitigate any additional tax,
interest  and/or  penalties  or  other  adverse  tax  consequences  that  may  apply  under  Section  409A;  provided,  however,  that  the  Company  makes  no
representation  that  the  Option  will  be  exempt  from,  or  will  comply  with,  Section  409A,  and  makes  no  undertakings  to  preclude  Section  409A  from
applying to the Option or to ensure that it complies with Section 409A.

(c)    Limitations Applicable to Section 16 Persons.  Notwithstanding any other provision of the Plan or this Agreement, if the Employee
is  subject  to  Section  16  of  the  Exchange  Act,  the  Plan  and  this  Agreement  shall  be  subject  to  any  additional  limitations  set  forth  in  any  applicable
exemptive  rule  under  Section  16  of  the  Exchange  Act  (including  any  amendment  to  Rule  16b-3  of  the  Exchange  Act)  that  are  requirements  for  the
application of such exemptive rule.  To the extent permitted by applicable law, this Agreement shall be deemed amended to the extent necessary to conform
to such applicable exemptive rule.

22.        Construction.    Titles  are  provided  herein  for  convenience  only  and  are  not  to  serve  as  a  basis  for  interpretation  on  construction  of  the
Agreement.    The  singular  form  shall  include  the  plural,  when  the  context  so  indicates.    In  the  event  of  an  inconsistency  between  the  terms  of  this
Agreement and the terms of Schedule I hereto, the terms of Schedule I shall prevail.  In the event of an inconsistency between the terms of this Agreement
(including Schedule I) and the terms of the Plan, the terms of the Plan shall prevail.

23.    Clawback. By your signature below, you hereby acknowledge and agree that (a) the Options and the Shares issuable upon the exercise of the
Option shall be subject to the clawback provisions contained in Section 14.3 of the Plan, and (b) you have received a copy of, read, understand and accept
the terms of the Company’s Clawback Policy (as amended and restated October 23, 2023), as such policy is attached hereto as Exhibit A.

24.    Electronic Delivery. The Company may, in its sole discretion, decide to deliver any documents related to current or future participation in
the Plan by electronic means. The Employee hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through
an online or electronic system established and maintained by the Company or a third party designated by the Company.

{Signature Page Follows.}

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IN  WITNESS  WHEREOF,  the  Company  has  caused  this  Agreement  to  be  duly  executed  by  its  officer  thereunto  duly  authorized,  and  the

Employee has hereunto set his or her signature, all as of the Grant Date.

RUSH ENTERPRISES, INC.

By:

  EMPLOYEE

  By:

Print Name:

W.M. “Rusty” Rush

  Print Name:

.

Title:

Chief Executive Officer and President

- 9 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT A

Rush Enterprises, Inc. Clawback Policy

As Amended and Restated October 23, 2023

I.    Adoption. This Rush Enterprises, Inc. Clawback Policy (the “Policy”) is hereby adopted by the Board of Directors (the “Board”) of Rush Enterprises,
Inc.  (the  “Company”)  on  October  23,  2023.  This  Policy  amends  and  restates  the  Company’s  Clawback  Policy  dated  February  15,  2021  (the  “Prior
Policy”).

II.    Administration. The Policy will be administered by the non-management members of the Board or a committee thereof, or, if so delegated by the
non-management members of the Board, by the Compensation Committee of the Board (as applicable, the “Administrator”). The Administrator shall have
full  and  final  authority  to  make  all  determinations  under  the  Policy,  including  without  limitation  whether  the  Policy  applies  and  if  so,  the  amount  of
compensation to be repaid or forfeited by a Covered Individual. All determinations and decisions made by the Administrator pursuant to the provisions of
this Policy shall be final, conclusive and binding on all persons, including the Company, its subsidiaries, its stockholders and employees.

III.    Definitions. As used in this Policy, the following definitions shall apply:

A.“        Accounting  Restatement”  means  an  accounting  restatement  of  the  Company’s  financial  statements  due  to  the  Company’s  material
noncompliance with any financial reporting requirement under the federal securities laws, including any required accounting restatement to correct an error
in previously issued financial statements that is material to the previously issued financial statements, or that would result in a material misstatement if the
error were corrected in the current period or left uncorrected in the current period.

For  purposes  of  the  policy,  an  Accounting  Restatement  shall  not  be  deemed  to  occur  in  the  event  of  a  revision  of  the  Company’s  financial
statements due to an out-of-period adjustment (i.e., when the error is immaterial to the previously issued financial statements and the correction of the error
is  also  immaterial  to  the  current  period)  or  a  retrospective  (i)  application  of  a  change  in  accounting  principles,  (ii)  revision  to  reportable  segment
information due to a change in the structure of the Company’s internal organization, (iii) reclassification due to a discontinued operation, (iv) application of
a  change  in  reporting  entity,  such  as  from  a  reorganization  of  entities  under  common  control,  or  (v)  revision  for  stock  splits,  reverse  stock  splits,  stock
dividends, or other changes in capital structure.

B.“    Administrator” has the meaning set forth in Section II hereof.

C.“    Applicable Period” means the three (3) completed fiscal years immediately preceding the date on which the Company is required to prepare
an Accounting Restatement, as well as any transition period (that results from a change in the Company’s fiscal year) within or immediately following
those three completed fiscal years (except that a transition period that comprises a period of at least nine (9) months shall count as a completed fiscal year).
The  “date  on  which  the  Company  is  required  to  prepare  an  Accounting  Restatement”  is  the  earlier  to  occur  of  (i)  the  date  the  Board  concludes,  or
reasonably should have concluded, that the Company is required to prepare an Accounting Restatement or (ii) the date a court, regulator or other legally
authorized body directs the Company to prepare an Accounting Restatement, in each case, regardless of if or when the restated financial statements are
filed.

D.“    Board” has the meaning set forth in Section I hereof.

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E.“    Code” means the Internal Revenue Code of 1986, as amended.

F.“    Company” has the meaning set forth in Section I hereof.

G.“    Covered Compensation” means any Incentive-Based Compensation granted, vested, or paid to a Covered Individual at any time during the
performance period for the Incentive-Based Compensation and that was received (i) on or after the Effective Date, (ii) after the person became a Covered
Individual, and (iii) at a time that the Company had a class of securities listed on a U.S. national securities exchange. For purposes of the policy, Incentive-
Based Compensation is deemed “received” in the Company’s fiscal period during which the Financial Reporting Measure specified in or otherwise relating
to the Incentive-Based Compensation award is attained, even if the grant, vesting, or payment of the Incentive-Based Compensation occurs after the end of
that period.

H.“    Covered Individual” means any Executive Officer and any Other Covered Employee.

I.“    Erroneously Awarded Compensation” means the amount of Covered Compensation granted, vested, or paid to a person during the fiscal
period  when  the  applicable  Financial  Reporting  Measure  relating  to  such  Covered  Compensation  was  attained  that  exceeds  the  amount  of  Covered
Compensation that otherwise would have been granted, vested, or paid to the person had such amount been determined based on the applicable Accounting
Restatement,  computed  without  regard  to  any  taxes  paid  (i.e.,  on  a  pre-tax  basis).  For  Covered  Compensation  based  on  stock  price  or  total  stockholder
return,  where  the  amount  of  Erroneously  Awarded  Compensation  is  not  subject  to  mathematical  recalculation  directly  from  the  information  in  an
Accounting  Restatement,  the  Administrator  will  determine  the  amount  of  such  Covered  Compensation  that  constitutes  Erroneously  Awarded
Compensation, if any, based on a reasonable estimate of the effect of the Accounting Restatement on the stock price or total stockholder return upon which
the  Covered  Compensation  was  granted,  vested,  or  paid  and  the  Administrator  shall  maintain  documentation  of  such  determination  and  provide  such
documentation to Nasdaq.

J.“    Exchange Act” has the meaning set forth in Section V.F.

K.“    Executive Officer” means those persons who are designated by the Board as an “officer” of the Company as such term is defined in Rule

16a-1(f) under the Exchange Act. Both current and former Executive Officers are subject to the Policy in accordance with its terms.

L.“    Financial Reporting Measures” means measures that are determined and presented in accordance with the accounting principles used in
preparing the Company’s financial statements, and any measures that are derived wholly or in part from such measures. Stock price and total shareholder
return are also financial reporting measures. A financial reporting measure need not be presented within the financial statements or included in a filing with
the Securities and Exchange Commission.

M.“    Incentive-Based Compensation” means any compensation that is granted, earned, or vested based wholly or in part upon the attainment of
a Financial Reporting Measure. For purposes of this Policy, “Incentive-Based Compensation” shall also be deemed to include any amounts which were
determined based on (or were otherwise calculated by reference to) Incentive-Based Compensation (including, without limitation, any amounts under any
long-term disability, life insurance, or supplemental retirement or severance plan or agreement or any notional account that is based on Incentive-Based
Compensation, as well as any earnings accrued thereon).

A-2

 
 
 
 
 
 
 
 
 
 
 
N.“    Nasdaq” has the meaning set forth in Section V.F.

O.“    Other Covered Employee” means any employee of the Company or any subsidiary of the Company who (i) is not an Executive Officer and
(ii)  is  or  becomes  a  participant  in  the  Company’s  equity  incentive  plan  (currently  the  Rush  Enterprises,  Inc.  Amended  and  Restated  2007  Long-Term
Incentive Plan) on or after the Effective Date. A person who is or becomes an Other Covered Employee will cease to be an Other Covered Employee on the
earlier of (x) the date that is three (3) years after the date such person ceases to be a participant in the Company’s equity incentive plan or (y) the date that is
three years following the date that such person ceases to be an employee of the Company or any subsidiary of the Company.

IV.    Coverage. The Policy will apply to all Covered Individuals.

V.    Recoupment Upon Restatement of Financial Statements.

A.    In the event of an Accounting Restatement, any Erroneously Awarded Compensation received by an Executive Officer during the Applicable
Period prior to the Accounting Restatement (i) that is then-outstanding but has not yet been paid shall be automatically and immediately forfeited and (ii)
that has been paid to an Executive Officer shall be subject to reasonably prompt repayment to the Company. The Administrator must pursue (and shall not
have  the  discretion  to  waive)  the  forfeiture  and/or  repayment  of  such  Erroneously  Awarded  Compensation  received  by  an  Executive  Officer,  except  as
provided in Section V.D. below.

B.        If,  in  the  event  of  an  Accounting  Restatement,  the  Administrator  determines  that  an  Other  Covered  Employee’s  fraud  or  intentional
misconduct  directly  related  to  such  Accounting  Restatement,  then,  unless  otherwise  determined  by  the  Administrator  in  its  discretion,  any  Erroneously
Awarded  Compensation  received  by  such  Other  Covered  Employee  during  the  Applicable  Period  prior  to  the  Accounting  Restatement  (i)  that  is  then-
outstanding but has not yet been paid shall be automatically and immediately forfeited and (ii) that has been paid to the Other Covered Employee shall be
subject to reasonably prompt repayment to the Company.

C.    In the event that the Administrator determines that any person shall repay any Erroneously Awarded Compensation pursuant to this Section V,
the Administrator shall provide written notice to such person by email or certified mail to the physical address on file with the Company for such person,
and the person shall satisfy such repayment in a manner and on such terms as required by the Administrator, and the Company shall be entitled to set off
the  repayment  amount  against  any  amount  owed  to  the  person  by  the  Company,  to  require  the  forfeiture  of  any  award  granted  by  the  Company  to  the
person, or to take any and all necessary actions to reasonably promptly recoup the repayment amount from the person, in each case, to the fullest extent
permitted under applicable law, including, without limitation, Section 409A of the Code. If the Administrator does not specify a repayment timing in the
written notice described above, the applicable person shall be required to repay the Erroneously Awarded Compensation to the Company by wire, cash, or
cashier’s check no later than thirty (30) days after receipt of such notice.

D.        Notwithstanding  the  foregoing,  the  Administrator  may  determine  not  to  pursue  the  forfeiture  and/or  recovery  of  Erroneously  Awarded
Compensation from any Covered Individual if the Administrator determines that such forfeiture and/or recovery would be impracticable due to any of the
following circumstances: (i) the direct expense paid to a third party to assist in enforcing the Policy would exceed the amount to be recovered (following
reasonable attempts by the Company to recover such Erroneously Awarded Compensation, the documentation of such attempts, and the provision of such
documentation to the Nasdaq); or (ii) recovery would likely cause any otherwise tax-qualified retirement plan, under which benefits are broadly available to
employees, to fail to meet the requirements of Sections 401(a)(13) or 411(a) of the Code.

A-3

 
 
 
 
 
 
 
 
 
 
E.    Notwithstanding anything in this Section V to the contrary, the Company has no obligation to seek recoupment of amounts that are granted,
vested, or earned based solely upon the occurrence or non-occurrence of non-financial events. Such exempt compensation includes, without limitation, base
salary;  time-vesting  awards;  compensation  awarded  on  the  basis  of  the  achievement  of  metrics  that  are  not  Financial  Reporting  Measures;  and
compensation  awarded  solely  at  the  discretion  of  the  Administrator,  the  Board,  or  a  group  composed  entirely  of  independent  members  of  the  Board;
provided that such amounts are in no way contingent on, and were not in any way granted on the basis of, the achievement of any Financial Reporting
Measure.

F.    The provisions of this Section V applicable to Executive Officers are intended to comply with Section 10D of the Securities Exchange Act of
1934, as amended (the “Exchange Act”) and Listing Rule 5608 of The Nasdaq Stock Market LLC (“Nasdaq”). This Section V shall be interpreted in a
manner that satisfies such requirements and the Policy shall be operated accordingly. If any provision of the Policy would otherwise frustrate or conflict
with this intent, the provision shall be interpreted and deemed amended so as to avoid such conflict.

VI.    Recoupment Upon Misconduct. If the Administrator determines that any Covered Individual has engaged in embezzlement, fraud, theft or any other
financial misconduct, the Administrator may require, to the extent and to the amount determined in the Administrator’s sole discretion: (a) cancellation,
rescission or repayment of any Incentive-Based Compensation (whether cash or equity related) granted to, earned by, or paid to the Covered Individual and
(b) cancellation or rescission of outstanding equity awards (whether vested or unvested) and repayment of any gains realized on the exercise, settlement or
sale of equity awards received by such Covered Individual, in either case, which has been granted or paid to or earned or realized by the Covered Individual
at  any  time  during  the  three-consecutive-year  period  ending  on  the  date  on  which  such  embezzlement,  fraud,  theft  or  any  other  financial  misconduct  is
discovered.

VII.        No  Indemnification  for  Executive  Officers.  Notwithstanding  the  terms  of  any  indemnification  agreement,  insurance  policy  or  contractual
arrangement  with  an  Executive  Officer  that  may  be  interpreted  to  the  contrary,  the  Company  shall  not  indemnify  any  Executive  Officer  (or,  for  the
avoidance of doubt, former Executive Officer) against the loss of any Erroneously Awarded Compensation.

VIII.    Effective Date. This Policy shall be effective as of October [ ], 2023.

IX.    No Limitation on Other Rights. The rights of the Company under the Policy to seek forfeiture or reimbursement are in addition to, and not in lieu
of,  any  rights  of  recoupment,  or  remedies  or  rights  other  than  recoupment,  that  may  be  available  to  the  Company  pursuant  to  the  terms  of  any  law,
government regulation, or stock exchange listing requirement or any other policy, plan, or agreement of the Company; provided, however, that any amounts
recouped under any other policy that would be recoupable under the Policy shall count toward any required recoupment under the Policy and vice versa.

X.    Sarbanes-Oxley. Notwithstanding anything herein to the contrary, the Company’s Chief Executive Officer and Chief Financial Officer remain subject
to the recoupment requirements of Section 304 of the Sarbanes-Oxley Act of 2002 (“SOX”). If any such recoupment under Section 304 of SOX occurs, the
amounts payable by the Chief Executive Officer and Chief Financial Officer under SOX will be offset against any amount owed to the Company under this
Policy.

A-4

 
 
 
 
 
 
 
 
 
XI.    Full Enforcement. The provisions in the Policy are intended to be applied to the fullest extent of the law. To the extent that any provision of the
Policy  is  found  to  be  unenforceable  or  invalid  under  any  applicable  law,  such  provision  will  be  applied  to  the  maximum  extent  permitted  and  shall
automatically  be  deemed  amended  in  a  manner  consistent  with  its  objectives  to  the  extent  necessary  to  conform  to  applicable  law.  The  invalidity  or
unenforceability of any provision of the Policy shall not affect the validity or enforceability of any other provision of the Policy.

XII.    Prior Policy. The Policy replaces the Prior Policy. Any Performance-Based Incentive Compensation (as defined in the Prior Policy) that is received
by a Covered Individual before the Effective Date shall be subject to the terms of the Prior Policy.

XIII.    Incorporation into Plans and Award Agreements. From and after the adoption of this Policy, each award agreement or other document setting
forth the terms and conditions of any grant of Incentive Compensation to a Covered Individual shall include a provision incorporating the requirements of
the Policy.

A-5

 
 
 
 
 
RUSH ENTERPRISES, INC. AMENDED AND RESTATED 2007 LONG-TERM
INCENTIVE PLAN

FORM OF RESTRICTED STOCK AWARD AGREEMENT

Exhibit 10.6

Employee:
Grant Date:
Number of Shares of Restricted Stock:
Vesting Schedule/Restricted Period:

[                                                                        ]
[                                      ]
[                                      ]
[                                      ]

1.    Grant of Restricted Stock Award. Rush Enterprises, Inc. (the “Company”), pursuant to the Rush Enterprises, Inc. Amended and Restated 2007
Long-Term  Incentive  Plan  (as  amended,  restated,  supplemented  or  modified  from  time  to  time,  the  “Plan”),  hereby  awards  to  you,  the  above-named
Employee,  effective  as  of  the  Grant  Date  set  forth  above  (the  “Grant Date”),  as  a  matter  of  separate  inducement  but  not  in  lieu  of  any  salary  or  other
compensation for your services for the Company, an award (the “Award”) consisting of the number of shares of restricted stock set forth set forth above
(the  “Restricted  Shares”),  on  the  terms  and  conditions  set  forth  in  this  Agreement  and  the  Plan.  All  of  the  Restricted  Shares  will  be  subject  to  the
prohibition  on  the  transfer  of  the  Restricted  Shares  and  the  obligations  to  forfeit  the  Restricted  Shares  to  the  Company  as  set  forth  in  Section 3  of  this
Agreement (“Forfeiture Restrictions”).

2.    Issuance of Shares; Ownership.

(a)    Issuance of Shares. Effective as of the Grant Date, the Committee or its designated representative shall cause a number of Shares
equal to the number of Restricted Shares to be issued and registered in the Employee’s name, subject to the conditions and restrictions set forth in this
Restricted Stock Award Agreement (this “Award Agreement”) and the Plan. Such issuance and registration shall be evidenced by an entry on the registry
books of the Company and, until the applicable Restricted Shares have vested, the Restricted Shares shall remain subject to the conditions and restrictions
set forth in this Restricted Stock Award Agreement and the Plan (the “Transfer and Forfeiture Restrictions”). The Employee shall not be entitled to release
of such Transfer and Forfeiture Restrictions for any portion of the Restricted Shares unless and until the related Restricted Shares have vested pursuant to
Section 3 of this Award Agreement. In the event the Restricted Shares are forfeited in full or in part, the Employee hereby consents to the relinquishment of
the forfeited Restricted Shares issued and registered in the Employee’s name to the Company at that time.

(b)    Ownership of Shares. Subject to the restrictions set forth in the Plan and this Agreement, the Participant shall possess all incidents
of ownership of the shares of Restricted Stock, including, without limitation, (i) the right to vote such shares of Restricted Stock, and (ii) subject to Section
2(c), the right to receive dividends with respect to such shares of Restricted Stock of (but only to the extent declared and paid to holders of shares by the
Company  in  its  sole  discretion),  provided,  however,  that  any  such  dividends  shall  be  treated,  to  the  extent  required  by  applicable  law,  as  additional
compensation for tax purposes if paid on the shares Restricted Stock.

(c)    Dividends. Any dividends with respect to the Restricted Stock (whether such dividends are paid in cash, stock or other property): (i)
shall  be  subject  to  the  same  Transfer  and  Forfeiture  Restrictions  as  the  Restricted  Stock  with  respect  to  which  they  are  issued;  (ii)  shall  herein  be
encompassed within the term “Restricted Stock”; (iii) may be held by the Company for the Participant prior to vesting; and (iv) if so held by the Company,
shall be paid or otherwise released to the Participant, without interest, promptly after the vesting of the Restricted Stock with respect to which they were
issued.

 
 
 
 
 
 
 
 
 
 
 
3.    Vesting and Forfeiture of Restricted Shares.

(a)    Lapse of Forfeiture Restrictions. Subject to Section 3(b)  and  Section 3(c),  The  Restricted  Shares  will  vest  and  the  Transfer  and
Forfeiture Restrictions will lapse on the date(s) provided in Vesting Schedule/Restricted Period set forth above; provided, however, that the Employee must
be in continuous employment or service from the Grant Date through each applicable vesting date in order for the Restricted Shares to vest on such date.

(b)    Death, Disability or Retirement. If the Employee’s employment terminates due to his or her death, Disability or Retirement (defined
as termination by the Employee of the Employee’s employment relationship with the Company or any of its Subsidiaries after 10 years of employment with
the Company and attaining the age of 60), the Transfer and Forfeiture Restrictions on the Restricted Shares granted hereunder (unless previously terminated
pursuant  to  Section  3(c))  will  lapse  pursuant  to  the  following:  (i)  in  the  case  of  termination  due  to  death  or  Disability,  the  Transfer  and  Forfeiture
Restrictions will lapse with respect to 100% of the Restricted Shares immediately upon termination; or (ii) in the case of termination due to Retirement, for
so long as Employee does not become employed by a “competitor” of the Company, the Employee shall be deemed to be continuing to provide services to
the  Company  following  the  Employee’s  termination  and  the  Transfer  and  Forfeiture  Restrictions  shall  continue  to  lapse  pursuant  to  Section 3(a)  or,  if
applicable, Section 3(c). A determination as to whether the Employee has become employed by a “competitor,” and the definition of “competitor,” shall be
made by the Committee, in its sole discretion. In the event Employee becomes employed by a “competitor,” then Employee’s continuous, eligible service to
the  Company  will  be  deemed  to  terminate  on  the  date  Employee  is  employed  by  a  “competitor”  and  the  Employee  will  immediately  forfeit  all  then
unvested Restricted Shares subject to this Award shall, for no consideration, forfeit any right to any unvested Restricted Shares subject to this Award.

Restricted Shares, if any, that are unvested and outstanding as of immediately prior to such Change in Control.

(c)    Change of Control. If a Change of Control occurs the Transfer and Forfeiture Restrictions will lapse with respect to 100% of the

(d)    Forfeiture of Restricted Shares. If the Employee ceases to be employed by or provide services to the Company and its Subsidiaries
prior  to  the  date  that  the  Transfer  and  Forfeiture  Restrictions  lapse  (the  “Restriction  Lapse  Date”)  for  any  reason  other  than  the  Employee’s  death  or
Disability, or if Employee (or Employee’s estate) initiates a legal proceeding against the Company other than pursuant to the terms of Section 5(b), then the
Employee (or the Employee’s estate, as applicable) shall, for no consideration, forfeit any right to any unvested Restricted Shares subject to this Award.
Notwithstanding the foregoing, the Committee or its designee may, in the Committee’s or the designee’s sole and absolute discretion, as applicable, provide
for  the  acceleration  of  the  vesting  of  the  Restricted  Shares,  eliminate  or  make  less  restrictive  any  restrictions  contained  in  this  Agreement,  waive  any
restriction or other provision of the Plan or this Agreement or otherwise amend or modify this Agreement in any manner that is either (i) not adverse to
Employee, or (ii) consented to by Employee.

- 2 -

 
 
 
 
 
 
 
4.    Effect of the Plan. The Restricted Shares awarded to Employee are subject to all of the terms and conditions of the Plan, which terms and
conditions  are  incorporated  herein  for  all  purposes,  and  of  this  Agreement  together  with  all  rules  and  determinations  from  time  to  time  issued  by  the
Committee and by the Board pursuant to the Plan. The Company hereby reserves the right to amend, modify, restate, supplement or terminate the Plan
without the consent of Employee, so long as such amendment, modification, restatement or supplement does not materially reduce the rights and benefits
available to Employee hereunder, and this Award will be subject, without further action by the Company or Employee, to such amendment, modification,
restatement or supplement unless provided otherwise therein. The Company further reserves the right to amend, modify, restate, supplement or terminate
the Plan and this Agreement without the consent of Employee in order to comply with any applicable law, regulation, or Company policy, including any
law, regulation, or policy that could require forfeiture of this Award or cancellation of any stock issued pursuant to this Award. Capitalized terms used but
not defined in this Agreement have the meanings ascribed to such terms in the Plan.

5.    Restrictions. Employee hereby accepts the Award of Restricted Shares and agrees with respect thereto as follows:

Shares vest as described in Section 3.

(a)    No Transfer. The Restricted Shares shall not be sold, pledged, assigned, transferred, or encumbered prior to the time the Restricted

(b)        Mandatory  Mediation  and  Arbitration  Procedure.  By  execution  of  this  Agreement  and  acceptance  of  this  Award,  which  is  a
voluntary benefit provided to the Employee by the Company, the Employee waives the Employee’s right to a jury trial in state or federal court and agrees
that disputes arising under this Agreement must first be submitted for non-binding mediation before a neutral third party. If a dispute remains unresolved at
the  conclusion  of  the  mediation  process,  either  party  may  submit  the  dispute  for  resolution  by  final  binding  arbitration.  The  arbitrator  shall  have  the
authority  to  allow  for  appropriate  discovery  and  exchange  of  information  prior  to  a  hearing,  including  (but  not  limited  to)  production  of  documents,
information requests, depositions, and subpoenas. By execution of this Agreement, however, the Employee does not waive the Employee’s right to any
normally  available  remedies  the  Employee  may  have  in  connection  with  any  claim  the  Employee  may  bring  against  the  Company,  as  an  arbitrator  can
award any normal remedies the Employee could get in a court proceeding. By execution of this Agreement, the Employee represents that, to the extent the
Employee considered necessary, the Employee has sought, at the Employee’s own expense, counsel regarding the terms of this Agreement and the waiver
contemplated in this Section 5(b).  If  this  arbitration  provision  is  found  inapplicable,  then  either  party  may  file  suit  and  each  party  agrees  that  any  suit,
action, or proceeding arising out of or relating to this Agreement shall be brought in the United States District Court for the Western District of Texas (or
should such court lack jurisdiction to hear such action, suit or proceeding, in a Texas State court in Bexar County, Texas) and that the parties shall submit to
the jurisdiction of such court. The parties irrevocably waive, to the fullest extent permitted by law, any objection a party may have to the laying of venue
for any such suit, action or proceeding brought in such court. THE PARTIES ALSO EXPRESSLY WAIVE ANY RIGHT THEY HAVE OR MAY HAVE
TO A JURY TRIAL OF ANY SUCH SUIT, ACTION OR PROCEEDING.

6.    Tax Withholding.  The  Company  may  require  Employee  to  pay  to  the  Company  an  amount  the  Company  deems  appropriate  to  satisfy  its
current or future obligation to withhold federal, state or local income or other taxes that you incur as a result of the Award. With respect to any required tax
withholding,  you  may:  (a)  direct  the  Company  to  withhold  from  the  Shares  to  be  issued  to  you  under  this  Agreement  a  sufficient  number  of  Shares  to
satisfy such withholding, which determination will be based on the Shares’ Fair Market Value at the time such determination is made; (b) deliver to the
Company a number of Shares sufficient to satisfy such withholding, based on the Shares’ Fair Market Value at the time such determination is made; (c)
direct the Company to withhold from your wages or other cash compensation paid to you by the Company; or (d) deliver cash to the Company sufficient to
satisfy such withholding obligations. If you desire to elect to use the stock withholding option described in subparagraph (a), you must make the election at
the  time  and  in  the  manner  the  Company  prescribes.  The  Company,  in  its  discretion,  may  deny  your  request  to  satisfy  tax  withholding  using  a  method
described under subparagraph (a) or (b). In the event the Company determines that the aggregate Fair Market Value of the Shares withheld as payment of
any tax withholding is insufficient to discharge its tax withholding obligation, then you must pay to the Company, in cash, the amount of that deficiency
immediately upon the Company’s request

- 3 -

 
 
 
 
 
 
 
7.    Tax Advice.  Employee  acknowledges  that  the  tax  consequences  associated  with  the  Award  are  complex  and  that  the  Company  has  urged
Employee to review with Employee’s own tax advisors the federal, state, and local tax consequences of this Award. Employee is relying solely on such
advisors and not on any statements or representations of the Company or any of its agents. Employee understands that Employee (and not the Company)
shall be responsible for Employee’s own tax liability that may arise as a result of this Agreement.

8.    Section 83(b) Election. If the Employee makes an election under Section 83(b) of the Code to be taxed with respect to the Restricted Shares as
of the date of transfer of the Restricted Shares rather than as of the date or dates upon which the Participant would otherwise be taxable under Section 83(a)
of the Code, the Employee hereby agrees to deliver a copy of such election to the Company promptly after filing such election with the Internal Revenue
Service.

9.    Sale of Securities. Any Shares awarded hereunder may not be sold or otherwise disposed of in any manner that would constitute a violation of
any applicable federal or state securities laws or any provisions of the Company’s Insider Trading Policy. You agree that (a) the Company may refuse to
cause  the  transfer  of  such  Shares  to  be  registered  on  the  stock  register  of  the  Company  if  such  proposed  transfer  would  in  the  opinion  of  counsel
satisfactory to the Company constitute a violation of any applicable federal or state securities law and (b) the Company may give related instructions to the
transfer agent, if any, to stop registration of the transfer of such Shares.

10.    Governing Law.  The laws of the State of Texas shall govern the interpretation, validity and performance of the terms of this Agreement

regardless of the law that might be applied under principles of conflict of laws.

11.    Authorization to Release Necessary Personal Information.

The Employee hereby explicitly and unambiguously consents to the collection, use and transfer, in electronic or other form, of the Employee’s
personal  data  as  described  in  this  Agreement  and  any  other  Award  grant  materials  (“Data”)  by  and  among,  as  applicable,  the  Company  and  its
Subsidiaries for the exclusive purpose of implementing, administering and managing the Employee’s participation in the Plan.

The Employee understands that the Company may hold certain personal information about the Employee, including, but not limited to, the
Employee’s name, home address and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job
title, any Shares or directorships held in the Company, details of all Restricted Shares or any other entitlement to Shares awarded, canceled, exercised,
vested, unvested or outstanding in the Employee’s favor, for the exclusive purpose of implementing, administering and managing the Plan.

12.    Community Interest of Spouse. The community interest, if any, of any spouse of Employee in any of the Restricted Shares shall be subject to
all of the terms, conditions and restrictions of this Agreement and the Plan, and shall be forfeited and surrendered to the Company upon the occurrence of
any of the events requiring Employee’s interest in such Restricted Shares to be so forfeited and surrendered pursuant to this Agreement.

- 4 -

 
 
 
 
 
 
 
 
 
 
13.    Compliance.

(a)    Conformity to Securities Laws. The Employee acknowledges that the Plan and this Agreement are intended to conform to the extent
necessary with all provisions of the Securities Act and the Exchange Act and any and all regulations and rules promulgated by the Securities and Exchange
Commission thereunder, and State securities laws and regulations. Notwithstanding anything herein to the contrary, the Plan shall be administered, and the
Award is granted only in such a manner as to conform to such laws, rules and regulations. To the extent permitted by applicable law, the Plan and this
Agreement shall be deemed amended to the extent necessary to conform to such laws, rules and regulations.

(b)    Limitations Applicable to Section 16 Persons.  Notwithstanding any other provision of the Plan or this Agreement, if the Employee
is  subject  to  Section  16  of  the  Exchange  Act,  the  Plan  and  this  Agreement  shall  be  subject  to  any  additional  limitations  set  forth  in  any  applicable
exemptive  rule  under  Section  16  of  the  Exchange  Act  (including  any  amendment  to  Rule  16b-3  of  the  Exchange  Act)  that  are  requirements  for  the
application of such exemptive rule.  To the extent permitted by applicable law, this Agreement shall be deemed amended to the extent necessary to conform
to such applicable exemptive rule.

14.        Clawback.  By  your  signature  below,  you  hereby  acknowledge  and  agree  that  (a)  the  Restricted  Shares  shall  be  subject  to  the  clawback
provisions contained in Section 14.3 of the Plan, and (b) you have received a copy of, read, understand and accept the terms of the Company’s Clawback
Policy (as amended and restated October 23, 2023), as such policy is attached hereto as Exhibit A.

15.    Electronic Delivery. The Company may, in its sole discretion, decide to deliver any documents related to current or future participation in the
Plan by electronic means. The Employee hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through an
online or electronic system established and maintained by the Company or a third party designated by the Company.

16.    Binding Effect. This Agreement shall be binding upon and inure to the benefit of any successors to the Company and all persons lawfully

claiming under Employee.

{Signature Page Follows}

- 5 -

 
 
 
 
 
 
 
 
 
EMPLOYEE ACKNOWLEDGES AND AGREES THAT NOTHING IN THIS AGREEMENT OR THE PLAN CONFERS UPON EMPLOYEE
ANY  RIGHT  WITH  RESPECT  TO  FUTURE  AWARDS  OR  CONTINUATION  OF  EMPLOYEE’S  EMPLOYMENT  WITH  OR  SERVICE  TO  THE
COMPANY. Employee acknowledges receipt of a copy of the Plan, represents that he or she is familiar with the terms and provisions thereof, and hereby
accepts this Award subject to all of the terms and provisions hereof and thereof. Employee has reviewed this Agreement and the Plan in their entirety, has
had an opportunity to obtain the advice of counsel prior to executing this Agreement, and fully understands all provisions of this Agreement and the Plan.

RUSH ENTERPRISES, INC.

  EMPLOYEE

By:
Print Name:
Title:
Address:

W.M. “Rusty” Rush
Chief Executive Officer and President
555 IH 35 South, Suite 500
New Braunfels, Texas 78130

  By:
  Print Name:

.

Address:

Date:

______________ __, 20__

- 6 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT A

Rush Enterprises, Inc. Clawback Policy

As Amended and Restated October 23, 2023

I.    Adoption. This Rush Enterprises, Inc. Clawback Policy (the “Policy”) is hereby adopted by the Board of Directors (the “Board”) of Rush Enterprises,
Inc.  (the  “Company”)  on  October  23,  2023.  This  Policy  amends  and  restates  the  Company’s  Clawback  Policy  dated  February  15,  2021  (the  “Prior
Policy”).

II.    Administration. The Policy will be administered by the non-management members of the Board or a committee thereof, or, if so delegated by the
non-management members of the Board, by the Compensation Committee of the Board (as applicable, the “Administrator”). The Administrator shall have
full  and  final  authority  to  make  all  determinations  under  the  Policy,  including  without  limitation  whether  the  Policy  applies  and  if  so,  the  amount  of
compensation to be repaid or forfeited by a Covered Individual. All determinations and decisions made by the Administrator pursuant to the provisions of
this Policy shall be final, conclusive and binding on all persons, including the Company, its subsidiaries, its stockholders and employees.

III.    Definitions. As used in this Policy, the following definitions shall apply:

A.“        Accounting  Restatement”  means  an  accounting  restatement  of  the  Company’s  financial  statements  due  to  the  Company’s  material
noncompliance with any financial reporting requirement under the federal securities laws, including any required accounting restatement to correct an error
in previously issued financial statements that is material to the previously issued financial statements, or that would result in a material misstatement if the
error were corrected in the current period or left uncorrected in the current period.

For  purposes  of  the  policy,  an  Accounting  Restatement  shall  not  be  deemed  to  occur  in  the  event  of  a  revision  of  the  Company’s  financial
statements due to an out-of-period adjustment (i.e., when the error is immaterial to the previously issued financial statements and the correction of the error
is  also  immaterial  to  the  current  period)  or  a  retrospective  (i)  application  of  a  change  in  accounting  principles,  (ii)  revision  to  reportable  segment
information due to a change in the structure of the Company’s internal organization, (iii) reclassification due to a discontinued operation, (iv) application of
a  change  in  reporting  entity,  such  as  from  a  reorganization  of  entities  under  common  control,  or  (v)  revision  for  stock  splits,  reverse  stock  splits,  stock
dividends, or other changes in capital structure.

B.“    Administrator” has the meaning set forth in Section II hereof.

C.“    Applicable Period” means the three (3) completed fiscal years immediately preceding the date on which the Company is required to prepare
an Accounting Restatement, as well as any transition period (that results from a change in the Company’s fiscal year) within or immediately following
those three completed fiscal years (except that a transition period that comprises a period of at least nine (9) months shall count as a completed fiscal year).
The  “date  on  which  the  Company  is  required  to  prepare  an  Accounting  Restatement”  is  the  earlier  to  occur  of  (i)  the  date  the  Board  concludes,  or
reasonably should have concluded, that the Company is required to prepare an Accounting Restatement or (ii) the date a court, regulator or other legally
authorized body directs the Company to prepare an Accounting Restatement, in each case, regardless of if or when the restated financial statements are
filed.

A-1

 
 
 
 
 
 
 
 
 
 
 
 
 
D.“    Board” has the meaning set forth in Section I hereof.

E.“    Code” means the Internal Revenue Code of 1986, as amended.

F.“    Company” has the meaning set forth in Section I hereof.

G.“    Covered Compensation” means any Incentive-Based Compensation granted, vested, or paid to a Covered Individual at any time during the
performance period for the Incentive-Based Compensation and that was received (i) on or after the Effective Date, (ii) after the person became a Covered
Individual, and (iii) at a time that the Company had a class of securities listed on a U.S. national securities exchange. For purposes of the policy, Incentive-
Based Compensation is deemed “received” in the Company’s fiscal period during which the Financial Reporting Measure specified in or otherwise relating
to the Incentive-Based Compensation award is attained, even if the grant, vesting, or payment of the Incentive-Based Compensation occurs after the end of
that period.

H.“    Covered Individual” means any Executive Officer and any Other Covered Employee.

I.“    Erroneously Awarded Compensation” means the amount of Covered Compensation granted, vested, or paid to a person during the fiscal
period  when  the  applicable  Financial  Reporting  Measure  relating  to  such  Covered  Compensation  was  attained  that  exceeds  the  amount  of  Covered
Compensation that otherwise would have been granted, vested, or paid to the person had such amount been determined based on the applicable Accounting
Restatement,  computed  without  regard  to  any  taxes  paid  (i.e.,  on  a  pre-tax  basis).  For  Covered  Compensation  based  on  stock  price  or  total  stockholder
return,  where  the  amount  of  Erroneously  Awarded  Compensation  is  not  subject  to  mathematical  recalculation  directly  from  the  information  in  an
Accounting  Restatement,  the  Administrator  will  determine  the  amount  of  such  Covered  Compensation  that  constitutes  Erroneously  Awarded
Compensation, if any, based on a reasonable estimate of the effect of the Accounting Restatement on the stock price or total stockholder return upon which
the  Covered  Compensation  was  granted,  vested,  or  paid  and  the  Administrator  shall  maintain  documentation  of  such  determination  and  provide  such
documentation to Nasdaq.

J.“    Exchange Act” has the meaning set forth in Section V.F.

K.“    Executive Officer” means those persons who are designated by the Board as an “officer” of the Company as such term is defined in Rule

16a-1(f) under the Exchange Act. Both current and former Executive Officers are subject to the Policy in accordance with its terms.

L.“    Financial Reporting Measures” means measures that are determined and presented in accordance with the accounting principles used in
preparing the Company’s financial statements, and any measures that are derived wholly or in part from such measures. Stock price and total shareholder
return are also financial reporting measures. A financial reporting measure need not be presented within the financial statements or included in a filing with
the Securities and Exchange Commission.

M.“    Incentive-Based Compensation” means any compensation that is granted, earned, or vested based wholly or in part upon the attainment of
a Financial Reporting Measure. For purposes of this Policy, “Incentive-Based Compensation” shall also be deemed to include any amounts which were
determined based on (or were otherwise calculated by reference to) Incentive-Based Compensation (including, without limitation, any amounts under any
long-term disability, life insurance, or supplemental retirement or severance plan or agreement or any notional account that is based on Incentive-Based
Compensation, as well as any earnings accrued thereon).

A-2

 
 
 
 
 
 
 
 
 
 
 
 
N.“    Nasdaq” has the meaning set forth in Section V.F.

O.“    Other Covered Employee” means any employee of the Company or any subsidiary of the Company who (i) is not an Executive Officer and
(ii)  is  or  becomes  a  participant  in  the  Company’s  equity  incentive  plan  (currently  the  Rush  Enterprises,  Inc.  Amended  and  Restated  2007  Long-Term
Incentive Plan) on or after the Effective Date. A person who is or becomes an Other Covered Employee will cease to be an Other Covered Employee on the
earlier of (x) the date that is three (3) years after the date such person ceases to be a participant in the Company’s equity incentive plan or (y) the date that is
three years following the date that such person ceases to be an employee of the Company or any subsidiary of the Company.

IV.    Coverage. The Policy will apply to all Covered Individuals.

V.    Recoupment Upon Restatement of Financial Statements.

A.    In the event of an Accounting Restatement, any Erroneously Awarded Compensation received by an Executive Officer during the Applicable
Period prior to the Accounting Restatement (i) that is then-outstanding but has not yet been paid shall be automatically and immediately forfeited and (ii)
that has been paid to an Executive Officer shall be subject to reasonably prompt repayment to the Company. The Administrator must pursue (and shall not
have  the  discretion  to  waive)  the  forfeiture  and/or  repayment  of  such  Erroneously  Awarded  Compensation  received  by  an  Executive  Officer,  except  as
provided in Section V.D. below.

B.        If,  in  the  event  of  an  Accounting  Restatement,  the  Administrator  determines  that  an  Other  Covered  Employee’s  fraud  or  intentional
misconduct  directly  related  to  such  Accounting  Restatement,  then,  unless  otherwise  determined  by  the  Administrator  in  its  discretion,  any  Erroneously
Awarded  Compensation  received  by  such  Other  Covered  Employee  during  the  Applicable  Period  prior  to  the  Accounting  Restatement  (i)  that  is  then-
outstanding but has not yet been paid shall be automatically and immediately forfeited and (ii) that has been paid to the Other Covered Employee shall be
subject to reasonably prompt repayment to the Company.

C.    In the event that the Administrator determines that any person shall repay any Erroneously Awarded Compensation pursuant to this Section V,
the Administrator shall provide written notice to such person by email or certified mail to the physical address on file with the Company for such person,
and the person shall satisfy such repayment in a manner and on such terms as required by the Administrator, and the Company shall be entitled to set off
the  repayment  amount  against  any  amount  owed  to  the  person  by  the  Company,  to  require  the  forfeiture  of  any  award  granted  by  the  Company  to  the
person, or to take any and all necessary actions to reasonably promptly recoup the repayment amount from the person, in each case, to the fullest extent
permitted under applicable law, including, without limitation, Section 409A of the Code. If the Administrator does not specify a repayment timing in the
written notice described above, the applicable person shall be required to repay the Erroneously Awarded Compensation to the Company by wire, cash, or
cashier’s check no later than thirty (30) days after receipt of such notice.

A-3

 
 
 
 
 
 
 
 
 
D.        Notwithstanding  the  foregoing,  the  Administrator  may  determine  not  to  pursue  the  forfeiture  and/or  recovery  of  Erroneously  Awarded
Compensation from any Covered Individual if the Administrator determines that such forfeiture and/or recovery would be impracticable due to any of the
following circumstances: (i) the direct expense paid to a third party to assist in enforcing the Policy would exceed the amount to be recovered (following
reasonable attempts by the Company to recover such Erroneously Awarded Compensation, the documentation of such attempts, and the provision of such
documentation to the Nasdaq); or (ii) recovery would likely cause any otherwise tax-qualified retirement plan, under which benefits are broadly available to
employees, to fail to meet the requirements of Sections 401(a)(13) or 411(a) of the Code.

E.    Notwithstanding anything in this Section V to the contrary, the Company has no obligation to seek recoupment of amounts that are granted,
vested, or earned based solely upon the occurrence or non-occurrence of non-financial events. Such exempt compensation includes, without limitation, base
salary;  time-vesting  awards;  compensation  awarded  on  the  basis  of  the  achievement  of  metrics  that  are  not  Financial  Reporting  Measures;  and
compensation  awarded  solely  at  the  discretion  of  the  Administrator,  the  Board,  or  a  group  composed  entirely  of  independent  members  of  the  Board;
provided that such amounts are in no way contingent on, and were not in any way granted on the basis of, the achievement of any Financial Reporting
Measure.

F.    The provisions of this Section V applicable to Executive Officers are intended to comply with Section 10D of the Securities Exchange Act of
1934, as amended (the “Exchange Act”) and Listing Rule 5608 of The Nasdaq Stock Market LLC (“Nasdaq”). This Section V shall be interpreted in a
manner that satisfies such requirements and the Policy shall be operated accordingly. If any provision of the Policy would otherwise frustrate or conflict
with this intent, the provision shall be interpreted and deemed amended so as to avoid such conflict.

VI.    Recoupment Upon Misconduct. If the Administrator determines that any Covered Individual has engaged in embezzlement, fraud, theft or any other
financial misconduct, the Administrator may require, to the extent and to the amount determined in the Administrator’s sole discretion: (a) cancellation,
rescission or repayment of any Incentive-Based Compensation (whether cash or equity related) granted to, earned by, or paid to the Covered Individual and
(b) cancellation or rescission of outstanding equity awards (whether vested or unvested) and repayment of any gains realized on the exercise, settlement or
sale of equity awards received by such Covered Individual, in either case, which has been granted or paid to or earned or realized by the Covered Individual
at  any  time  during  the  three-consecutive-year  period  ending  on  the  date  on  which  such  embezzlement,  fraud,  theft  or  any  other  financial  misconduct  is
discovered.

VII.        No  Indemnification  for  Executive  Officers.  Notwithstanding  the  terms  of  any  indemnification  agreement,  insurance  policy  or  contractual
arrangement  with  an  Executive  Officer  that  may  be  interpreted  to  the  contrary,  the  Company  shall  not  indemnify  any  Executive  Officer  (or,  for  the
avoidance of doubt, former Executive Officer) against the loss of any Erroneously Awarded Compensation.

VIII.    Effective Date. This Policy shall be effective as of October 2, 2023.

IX.    No Limitation on Other Rights. The rights of the Company under the Policy to seek forfeiture or reimbursement are in addition to, and not in lieu
of,  any  rights  of  recoupment,  or  remedies  or  rights  other  than  recoupment,  that  may  be  available  to  the  Company  pursuant  to  the  terms  of  any  law,
government regulation, or stock exchange listing requirement or any other policy, plan, or agreement of the Company; provided, however, that any amounts
recouped under any other policy that would be recoupable under the Policy shall count toward any required recoupment under the Policy and vice versa.

A-4

 
 
 
 
 
 
 
 
 
X.    Sarbanes-Oxley. Notwithstanding anything herein to the contrary, the Company’s Chief Executive Officer and Chief Financial Officer remain subject
to the recoupment requirements of Section 304 of the Sarbanes-Oxley Act of 2002 (“SOX”). If any such recoupment under Section 304 of SOX occurs, the
amounts payable by the Chief Executive Officer and Chief Financial Officer under SOX will be offset against any amount owed to the Company under this
Policy.

XI.    Full Enforcement. The provisions in the Policy are intended to be applied to the fullest extent of the law. To the extent that any provision of the
Policy  is  found  to  be  unenforceable  or  invalid  under  any  applicable  law,  such  provision  will  be  applied  to  the  maximum  extent  permitted  and  shall
automatically  be  deemed  amended  in  a  manner  consistent  with  its  objectives  to  the  extent  necessary  to  conform  to  applicable  law.  The  invalidity  or
unenforceability of any provision of the Policy shall not affect the validity or enforceability of any other provision of the Policy.

XII.    Prior Policy. The Policy replaces the Prior Policy. Any Performance-Based Incentive Compensation (as defined in the Prior Policy) that is received
by a Covered Individual before the Effective Date shall be subject to the terms of the Prior Policy.

XIII.    Incorporation into Plans and Award Agreements. From and after the adoption of this Policy, each award agreement or other document setting
forth the terms and conditions of any grant of Incentive Compensation to a Covered Individual shall include a provision incorporating the requirements of
the Policy.

A-5

 
 
 
 
 
 
SUBSIDIARIES OF THE COMPANY

EXHIBIT 21.1

Rush Truck Centers of Alabama, Inc.

Name

Rush Truck Centers of Arizona, Inc.

State of 
Incorporation

Delaware

Delaware

Rush Truck Centers of Arkansas, Inc.

Delaware

Rush Medium Duty Truck Centers of California, Inc.
Rush Truck Centers of California, Inc.

 Delaware
Delaware

 Rush Medium Duty Truck Centers of Colorado, Inc.

Delaware

Names Under Which Subsidiary Does Business

Rush Truck Center, Mobile
Rush Peterbilt Truck Center, Mobile
Rush Truck Center, Flagstaff
Rush Peterbilt Truck Center, Flagstaff
Rush Truck Center, Phoenix
Rush Peterbilt Truck Center, Phoenix
Rush Truck Center, Phoenix East
Rush Peterbilt Truck Center, Phoenix East
Rush Truck Center, Tucson
Rush Peterbilt Truck Center, Tucson
Rush Truck Center, Yuma
Rush Peterbilt Truck Center, Yuma
Rush Truck Center, Jonesboro
Rush Truck Center, Lowell
Rush Isuzu Trucks, Springdale
Rush Truck Center, North Little Rock
Rush Truck Center, Russellville
Rush Truck Center, Ceres
Rush Truck Center, Fontana
Rush Peterbilt Truck Center, Fontana
Rush Truck Center, Fontana Collision Center
Rush Medium Duty Truck Center, Fontana
Rush Peterbilt Medium Duty Truck Center, Fontana
Rush Isuzu Trucks, Fontana
Rush Towing Systems, Fontana
Rush Truck Center, Fontana Used Trucks
Rush Truck Center, Fontana Vocational Service
Rush Truck Center, Long Beach
Rush Peterbilt Truck Center, Long Beach
Rush Peterbilt Truck Center, Pico Rivera
Rush Truck Center, Pico Rivera
Rush Peterbilt Truck Center, Los Angeles
Rush Truck Center, Los Angeles
Rush Truck Center, Otay Mesa
Rush Peterbilt Truck Center, Otay Mesa
Rush Truck Center, San Diego
Rush Peterbilt Truck Center, San Diego
Rush Truck Center, Sylmar
Rush Peterbilt Truck Center, Sylmar
Rush Truck Center, Ventura
Rush Peterbilt Truck Center, Ventura
Rush Truck Center, Victorville
Rush Peterbilt Truck Center, Victorville
Rush Truck Center, Whittier
Rush Isuzu Trucks, Whittier
Rush Peterbilt Truck Center, Whittier
Rush Medium Duty Truck Center, Denver
Rush Medium Duty Ford Trucks, Denver
Rush Towing Systems, Denver

 
 
 
 
 
Rush Truck Centers of Colorado, Inc.

Delaware

Rush Truck Centers of Florida, Inc.

Delaware

Rush Truck Centers of Georgia, Inc.

Delaware

Rush Truck Centers of Idaho, Inc.

Delaware

Rush Truck Center, Colorado Springs
Rush Peterbilt Truck Center, Colorado Springs
Rush Truck Center, Denver
Rush Peterbilt Truck Center, Denver
Rush Isuzu Trucks, Denver
Rush Truck Center, Greeley
Rush Peterbilt Truck Center, Greeley
Rush Truck Center, Pueblo
Rush Peterbilt Truck Center, Pueblo
Rush Truck Center, Haines City
Rush Peterbilt Truck Center, Haines City
Rush Truck Center, Jacksonville
Rush Peterbilt Truck Center, Jacksonville
Rush Truck Center, Jacksonville East
Rush Peterbilt Truck Center, Jacksonville East
Rush Truck Center, Lake City
Rush Peterbilt Truck Center, Lake City
Rush Truck Center, Miami
Rush Truck Center, Miami Northwest
Rush Truck Center, Orlando
Rush Peterbilt Truck Center, Orlando
Rush Isuzu Trucks, Orlando
Rush Isuzu Truck Center, Orlando
Rush Truck Center, Orlando Light & Medium Duty
Rush Truck Center, Orlando North
Rush Isuzu Trucks, Orlando North
Rush Truck Center, Orlando South
Rush Peterbilt Truck Center, Orlando South
Rush Truck Center, Orlando Used Trucks
Rush Truck Center, Tampa
Rush Peterbilt Truck Center, Tampa
Rush Bus Center, Atlanta
Rush Truck Center, Atlanta Collision Center
Rush Truck Center, Atlanta
Rush Isuzu Trucks, Atlanta
Rush Medium Duty Truck Center, Atlanta
Rush Truck Center, Augusta
Rush Truck Center, Columbus
Rush Truck Center, Doraville
Rush Isuzu Trucks, Doraville
Rush Truck Center, Gainesville
Rush Truck Center, Macon
Rush Truck Center, Smyrna
Rush Truck Center, Tifton
Rush Bus Center, Tifton
Rush Truck Center, Valdosta
Rush International Truck Center, Boise
Rush Truck Center, Boise
Rush International Truck Center, Idaho Falls
Rush Truck Center, Idaho Falls
Rush International Truck Center, Lewiston
Rush Truck Center, Lewiston
Rush International Truck Center, Twin Falls
Rush Truck Center, Twin Falls

 
 
 
 
Rush Truck Centers of Illinois, Inc.

Delaware

Rush Truck Centers of Indiana, Inc.

Rush Truck Centers of Kansas, Inc.

Rush Truck Centers of Kentucky, Inc.
Rush Truck Centers of Missouri, Inc.

Rush Truck Centers of Nebraska, Inc.

Rush Truck Centers of Nevada, Inc.

Rush Truck Centers of New Mexico, Inc.

Delaware

Delaware

Delaware
Delaware

Delaware

Delaware

Delaware

Rush Truck Centers of North Carolina, Inc.

Delaware

Rush Truck Centers of Ohio, Inc.

Delaware

House of Trucks, Willowbrook
Rush Truck Center, Bloomington
Rush Truck Center, Carol Stream
Rush Truck Center, Champaign
Rush Truck Center, Chicago
Rush Truck Center, Chicago Light and Medium Duty
Rush Truck Center, Effingham
Rush Truck Center, Elk Grove
Rush Truck Center, Huntley
Rush Truck Center, Joliet
Rush Truck Center, Quincy
Rush Truck Center, Pontoon Beach
Rush Truck Center, Springfield
Rush Truck Center, Gary
Rush Truck Center, Indianapolis
Rush Truck Center, Olathe
Rush Truck Center, Salina
Rush Truck Center, Topeka
Rush Truck Center, Wichita
Rush Truck Center, Bowling Green
Rush Truck Center, Cape Girardeau
Rush Truck Center, Jefferson City
Rush Truck Center, Joplin
Rush Truck Center, Kansas City
Rush Truck Center, Kansas City Used Truck
Rush Truck Center, St. Joseph
Rush Truck Center, St. Peters
Rush Truck Center, Springfield
Rush Truck Center, West Plains
Rush Truck Center, Grand Island
Rush Truck Center, North Platte
Rush Truck Center, Las Vegas
Rush Peterbilt Truck Center, Las Vegas
Rush Truck Center, Albuquerque
Rush Peterbilt Truck Center, Albuquerque
Rush Truck Center, Farmington
Rush Peterbilt Truck Center, Farmington
Rush Truck Center, Las Cruces
Rush Peterbilt Truck Center, Las Cruces
Rush Truck Center, Asheville
Rush Truck Center, Charlotte
Rush International Truck Center, Charlotte
Rush Isuzu Trucks, Charlotte
Rush Truck Center, Charlotte Collision Center
Rush Truck Center, Hickory
Rush Truck Center, Akron
Rush Bus Center, Akron
Rush Truck Center, Cincinnati
Rush Bus Center, Cincinnati
Rush Isuzu Trucks, Cincinnati
Rush Truck Center, Cleveland
Rush Bus Center, Cleveland
Rush Truck Center, Columbus
Rush Bus Center, Columbus
Rush Truck Center, Dayton
Rush Bus Center, Dayton
Rush Isuzu Trucks, Dayton
Rush Truck Center, Lima
Rush Bus Center, Lima

 
 
 
 
Rush Truck Centers of Oklahoma, Inc.

Delaware

Rush Truck Centers of Pennsylvania, Inc.

Rush Truck Centers of Tennessee, Inc.

Delaware

Delaware

Perfection Equipment
Perfection Truck Parts & Equipment, Oklahoma City
Perfection Crane Repair
Rush Truck Center, Ardmore
Rush Peterbilt Truck Center, Ardmore
Rush Truck Center, Oklahoma City
Rush Peterbilt Truck Center, Oklahoma City
Rush Isuzu Trucks, Oklahoma City
Rush Truck Center, Tulsa
Rush Peterbilt Truck Center, Tulsa
Rush Truck Rigging
Rush Used Truck Center, Tulsa
Custom Vehicle Solutions
Rush Truck Center, Greencastle
Rush Truck Center, Memphis
Rush Truck Center, Memphis Collision Center
Rush Truck Center, Memphis West
Rush Truck Center, Nashville
Rush Peterbilt Truck Center, Nashville
Rush Towing Systems, Nashville

 
 
 
 
Rush Truck Centers of Texas, L.P.

Texas

Custom Vehicle Solutions
Rig Tough Used Trucks, Dallas
House of Trucks, Dallas
Rush Crane and Refuse Systems International
Rush Truck Center, Abilene
Rush Peterbilt Truck Center, Abilene
Rush Truck Center, Amarillo
Rush Peterbilt Truck Center, Amarillo
Rush Truck Center, Arlington
Rush Peterbilt Truck Center, Arlington
Rush Bus Center, Arlington
Rush Truck Center, Austin
Rush Peterbilt Truck Center, Austin
Rush Isuzu Trucks, Austin
Rush Bus Center, Austin
Rush Truck Center, Austin North
Rush Peterbilt Truck Center, Austin North
Rush Truck Center, Beaumont
Rush Peterbilt Truck Center, Beaumont
Rush Truck Center, Brownsville
Rush Peterbilt Truck Center, Brownsville
Rush Truck Center, Bryan
Rush Truck Center, College Station
Rush Peterbilt Truck Center, College Station
Rush Isuzu Trucks, College Station
Rush Truck Center, Corpus Christi
Rush Peterbilt Truck Center, Corpus Christi
Rush Isuzu Trucks, Corpus Christi
Rush Bus Center, Corpus Christi
Rush Truck Center, Cotulla
Rush Peterbilt Truck Center, Cotulla
Rush Truck Center, Dalhart
Rush Peterbilt Truck Center, Dalhart
Rush Truck Center, Dallas
Rush Peterbilt Truck Center, Dallas
Rush Medium Duty Truck Center, Dallas
Rush Isuzu Trucks, Dallas
Rush Bus Center, Dallas
Rush Bus Center, Dallas #2
Rush Truck Center, Dallas Light and Medium Duty
Rush Truck Center, Dallas Medium Duty
Rush Truck Center, Dallas South
Rush Truck Center, Dallas TRP
Rush Peterbilt Truck Center, Dallas South
Rush Truck Center, Denton
Rush Truck Center, El Paso
Rush Peterbilt Truck Center, El Paso
Rush Isuzu Trucks, El Paso
Rush Truck Center, Fort Worth
Rush Peterbilt Truck Center, Fort Worth
Rush Bus Center, Fort Worth
Rush Truck Center, Houston
Rush Peterbilt Truck Center, Houston
Rush Bus Center, Houston
Rush Towing Systems, Houston
Rush Truck Center, Houston Used Trucks
Rush Truck Center, Houston Medium Duty
Rush Truck Center, Houston Northwest
Rush Peterbilt Truck Center, Houston Northwest
Rush Truck Center, Laredo
Rush Peterbilt Truck Center, Laredo
Rush Bus Center, Laredo
Rush Truck Center, Lubbock
Rush Peterbilt Truck Center, Lubbock
Rush Truck Center, Lufkin
Rush Peterbilt Truck Center, Lufkin
Rush Bus Center, Lufkin
Rush Truck Center, Odessa
Rush Peterbilt Truck Center, Odessa
Rush Truck Center, Pharr
Rush Peterbilt Truck Center, Pharr
Rush Bus Center, Pharr
Rush Truck Center, San Antonio
Rush Peterbilt Truck Center, San Antonio

 
 
Rush Bus Center, San Antonio
Rush Refuse Systems
Rush Towing Systems, San Antonio
Rush Truck Center, Sealy
Rush Peterbilt Truck Center, Sealy
Rush Isuzu Trucks, Sealy
Rush Bus Center, Sealy
Rush Truck Center, Texarkana
Rush Peterbilt Truck Center, Texarkana
Rush Bus Center, Texarkana
Rush Truck Center, Tyler
Rush Peterbilt Truck Center, Tyler
Rush Bus Center, Tyler
Rush Truck Center, Victoria
Rush Peterbilt Truck Center, Victoria
Rush Truck Center, Waco
Rush Medium Duty Truck Center, Waco
Rush Peterbilt Truck Center, Waco
Rush Isuzu Trucks, Waco
Rush Bus Center, Waco
Rush Truck Center, Wichita Falls
Rush Bus Center, Wichita Falls
Rush Peterbilt Truck Center, Wichita Falls
World Wide Tires

 
 
Rush Truck Centers of Utah, Inc.

Delaware

Rush Truck Centers of Virginia, Inc.

Rush Truck Leasing, Inc.

Delaware

Delaware

Rush Truck Centres of Canada Limited

Ontario, Canada

Rush International Truck Center, Ogden
Rush Truck Center, Ogden
Rush Truck Center, Farr West
Rush International Truck Center, Salt Lake City
Rush Truck Center, Salt Lake City
Rush International Truck Center, Springville
Rush Truck Center, Springville
Rush International Truck Center, St. George
Rush Truck Center, St. George
Rush Truck Center, Chester
Rush Truck Center, Richmond
Rush Crane Systems
Rush Idealease, Charlotte
Rush Refuse Systems
Augusta Idealease
Asheville Idealease
Boise Idealease
Champaign Idealease
Charlotte Idealease
Chicago Idealease
Cincinnati Idealease
Cleveland Idealease
Columbus Idealease
Dayton Idealease
Effingham Idealease
Hickory Idealease
Indianapolis Idealease
Indy Idealease
Joplin Idealease
Kansas City Idealease
Lima Idealease
Lowell Idealease
Macon Idealease
Memphis Idealease
Norfolk Idealease
North Little Rock Idealease
Quincy Idealease
Richmond Idealease
Salina Idealease
Salt Lake City Idealease
Springfield Idealease
St. Louis Idealease
Wichita Idealease
Rush Truck Centres, Belleville
Rush Truck Centres, Cornwall
Rush Truck Centres, Kemptville
Rush Truck Centres, Kemptville Collision Centre
Rush Truck Centres, Kingston
Rush Truck Centres, Markham
Rush Isuzu Trucks, Markham
Rush Truck Centres, Mississauga
Rush Truck Centres, Oshawa
Rush Truck Centres, Ottawa East
Rush Truck Centres, Ottawa West
Rush Truck Centres, Pembroke
Rush Truck Centres, Sault Ste. Marie
Rush Truck Centres, St. Catharines
Rush Truck Centres, Sudbury
Rush Truck Centres, Timmins
Rush Truck Leasing, Belleville Idealease
Rush Truck Leasing, Kemptville Idealease
Rush Truck Leasing, Kingston Idealease
Rush Truck Leasing, Markham Idealease
Rush Truck Leasing, Mississauga Idealease
Rush Truck Leasing, Oshawa Idealease
Rush Truck Leasing, Ottawa Idealease
Rush Truck Leasing, St. Catharines Idealease
Rush Truck Leasing, Sudbury Idealease
Rush Truck Leasing, Timmins Idealease

 
 
 
 
Advance Premium Finance, Inc.
AiRush, Inc.
Associated Acceptance, Inc.

Associated Acceptance of Florida, Inc.
Associated Acceptance of Georgia, Inc.
Associated Acceptance of Illinois, Inc.
Associated Acceptance of Oklahoma, Inc.
Brauntex Indemnity Company
Commercial Fleet Technologies, Inc.
Idealease of Chicago LLC
International General Agency, Inc.
Los Cuernos, Inc.
Rig Tough, Inc.
RTC Nevada, LLC
Rush Accessories Corporation
Rush Administrative Services, Inc.
Rush Momentum Holdings, Inc.
Rushcare, Inc.
Rushco, Inc.
Rush Logistics, Inc.
Rush Real Estate Holdings, Inc.
Rush Retail Centers, Inc.
Rushtex, Inc.
Truck & Trailer Finance, Inc.
1187394B.C. Ltd.

California
Delaware
Texas

Delaware
Delaware
Delaware
Delaware
Texas
Delaware
Illinois
Texas
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Canada

None
None
Automotive Industry Insurance
Associated Truck Insurance Services
Rush Truck Insurance Services
None
None
None
None
None
Partsriver, Inc.
None
None
Los Cuernos Ranch
Rush Truck Center, Birmingham
None
Chrome Country
None
None
None
None
None
None
None
None
None
None

 
 
 
 
EXHIBIT 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the following Registration Statements:

1. Form S-8 No. 333-242488 pertaining to the Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan and Rush Enterprises, Inc.

Amended and Restated 2004 Employee Stock Purchase Plan,

2. Form S-8 No. 333-219878 pertaining to the Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan,
3. Form S-8 No. 333-198080 pertaining to the Rush Enterprises, Inc. 2007 Long-Term Incentive Plan,
4. Form S-8 No. 333-170732 pertaining to the Rush Enterprises, Inc. Deferred Compensation Plan,
5. Form S-8 No. 333-138556 pertaining to the Rush Enterprises, Inc. 2006 Non-Employee Director Stock Plan, and
6. Form S-8 No. 333-275820 pertaining to the Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan and Rush Enterprises, Inc.

Amended and Restated 2004 Employee Stock Purchase Plan.

of our reports dated February 23, 2024, with respect to the consolidated financial statements of Rush Enterprises, Inc. and subsidiaries and the effectiveness
of internal control over financial reporting of Rush Enterprises, Inc. and subsidiaries, included in this Annual Report (Form 10-K) of Rush Enterprises, Inc.
for the year ended December 31, 2023.

/s/ Ernst & Young LLP

San Antonio, Texas
February 23, 2024

 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.1

I, W. M. “Rusty” Rush, certify that:

1.         I have reviewed this annual report on Form 10-K of Rush Enterprises, Inc.;

CERTIFICATION

2.         Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.         Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.         The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)         designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision,
to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;

b)         designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes
in accordance with generally accepted accounting principles;

c)         evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)         disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most
recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5.         The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

a)                  all  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are

reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b)         any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal

control over financial reporting.

Date: February 23, 2024

By: /S/ W. M. “RUSTY” RUSH
  W. M. “Rusty” Rush

President, Chief Executive Officer and
Chairman of the Board
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.2

I, Steven L. Keller, certify that:

1.         I have reviewed this annual report on Form 10-K of Rush Enterprises, Inc.;

CERTIFICATION

2.         Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.         Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.         The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)         designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision,
to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;

b)        designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes
in accordance with generally accepted accounting principles;

c)           evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)         disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most
recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5.         The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

a)                  all  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are

reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b)         any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal

control over financial reporting.

Date: February 23, 2024

By: /S/ STEVEN L. KELLER

Steven L. Keller
Chief Financial Officer and Treasurer
(Principal Financial and Accounting Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.1

In connection with this annual report of Rush Enterprises, Inc. (the “Company”) on Form 10-K for the year ended December 31, 2023 as filed
with the Securities and Exchange Commission on the date hereof (the “Report”), I, W. M. “Rusty” Rush, President, Chief Executive Officer and Chairman
of the Board of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.         The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2.         The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the
Company.

/S/ W. M. “RUSTY” RUSH

By:
Name: W. M. “Rusty” Rush
Title: President, Chief Executive Officer and

Chairman of the Board

Date: February 23, 2024

 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.2

In connection with this annual report of Rush Enterprises, Inc. (the “Company”) on Form 10-K for the year ended December 31, 2023 as filed
with the Securities and Exchange Commission on the date hereof (the “Report”), I, Steven L. Keller, Chief Financial Officer and Treasurer of the Company,
certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.         The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2.         The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the
Company.

/S/ STEVEN L. KELLER          

By:
Name: Steven L. Keller
Title: Chief Financial Officer and

Treasurer
Date: February 23, 2024

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Enterprises, Inc. Clawback Policy

As Amended and Restated October 23, 2023

Exhibit 97.1

I.    Adoption. This Rush Enterprises, Inc. Clawback Policy (the “Policy”) is hereby adopted by the Board of Directors (the “Board”) of Rush Enterprises,
Inc.  (the  “Company”)  on  October  23,  2023.  This  Policy  amends  and  restates  the  Company’s  Clawback  Policy  dated  February  15,  2021  (the  “Prior
Policy”).

II.    Administration. The Policy will be administered by the non-management members of the Board or a committee thereof, or, if so delegated by the
non-management members of the Board, by the Compensation Committee of the Board (as applicable, the “Administrator”). The Administrator shall have
full  and  final  authority  to  make  all  determinations  under  the  Policy,  including  without  limitation  whether  the  Policy  applies  and  if  so,  the  amount  of
compensation to be repaid or forfeited by a Covered Individual. All determinations and decisions made by the Administrator pursuant to the provisions of
this Policy shall be final, conclusive and binding on all persons, including the Company, its subsidiaries, its stockholders and employees.

III.    Definitions. As used in this Policy, the following definitions shall apply:

A.“        Accounting  Restatement”  means  an  accounting  restatement  of  the  Company’s  financial  statements  due  to  the  Company’s  material
noncompliance with any financial reporting requirement under the federal securities laws, including any required accounting restatement to correct an error
in previously issued financial statements that is material to the previously issued financial statements, or that would result in a material misstatement if the
error were corrected in the current period or left uncorrected in the current period.

For  purposes  of  the  policy,  an  Accounting  Restatement  shall  not  be  deemed  to  occur  in  the  event  of  a  revision  of  the  Company’s  financial
statements due to an out-of-period adjustment (i.e., when the error is immaterial to the previously issued financial statements and the correction of the error
is  also  immaterial  to  the  current  period)  or  a  retrospective  (i)  application  of  a  change  in  accounting  principles,  (ii)  revision  to  reportable  segment
information due to a change in the structure of the Company’s internal organization, (iii) reclassification due to a discontinued operation, (iv) application of
a  change  in  reporting  entity,  such  as  from  a  reorganization  of  entities  under  common  control,  or  (v)  revision  for  stock  splits,  reverse  stock  splits,  stock
dividends, or other changes in capital structure.

B.“    Administrator” has the meaning set forth in Section II hereof.

C.“    Applicable Period” means the three (3) completed fiscal years immediately preceding the date on which the Company is required to prepare
an Accounting Restatement, as well as any transition period (that results from a change in the Company’s fiscal year) within or immediately following
those three completed fiscal years (except that a transition period that comprises a period of at least nine (9) months shall count as a completed fiscal year).
The  “date  on  which  the  Company  is  required  to  prepare  an  Accounting  Restatement”  is  the  earlier  to  occur  of  (i)  the  date  the  Board  concludes,  or
reasonably should have concluded, that the Company is required to prepare an Accounting Restatement or (ii) the date a court, regulator or other legally
authorized body directs the Company to prepare an Accounting Restatement, in each case, regardless of if or when the restated financial statements are
filed.

D.“    Board” has the meaning set forth in Section I hereof.

E.“    Code” means the Internal Revenue Code of 1986, as amended.

 
 
 
 
 
 
 
 
 
 
 
 
 
F.“    Company” has the meaning set forth in Section I hereof.

G.“    Covered Compensation” means any Incentive-Based Compensation granted, vested, or paid to a Covered Individual at any time during the
performance period for the Incentive-Based Compensation and that was received (i) on or after the Effective Date, (ii) after the person became a Covered
Individual, and (iii) at a time that the Company had a class of securities listed on a U.S. national securities exchange. For purposes of the policy, Incentive-
Based Compensation is deemed “received” in the Company’s fiscal period during which the Financial Reporting Measure specified in or otherwise relating
to the Incentive-Based Compensation award is attained, even if the grant, vesting, or payment of the Incentive-Based Compensation occurs after the end of
that period.

H.“    Covered Individual” means any Executive Officer and any Other Covered Employee.

I.“    Erroneously Awarded Compensation” means the amount of Covered Compensation granted, vested, or paid to a person during the fiscal
period  when  the  applicable  Financial  Reporting  Measure  relating  to  such  Covered  Compensation  was  attained  that  exceeds  the  amount  of  Covered
Compensation that otherwise would have been granted, vested, or paid to the person had such amount been determined based on the applicable Accounting
Restatement,  computed  without  regard  to  any  taxes  paid  (i.e.,  on  a  pre-tax  basis).  For  Covered  Compensation  based  on  stock  price  or  total  stockholder
return,  where  the  amount  of  Erroneously  Awarded  Compensation  is  not  subject  to  mathematical  recalculation  directly  from  the  information  in  an
Accounting  Restatement,  the  Administrator  will  determine  the  amount  of  such  Covered  Compensation  that  constitutes  Erroneously  Awarded
Compensation, if any, based on a reasonable estimate of the effect of the Accounting Restatement on the stock price or total stockholder return upon which
the  Covered  Compensation  was  granted,  vested,  or  paid  and  the  Administrator  shall  maintain  documentation  of  such  determination  and  provide  such
documentation to Nasdaq.

J.“    Exchange Act” has the meaning set forth in Section V.F.

K.“    Executive Officer” means those persons who are designated by the Board as an “officer” of the Company as such term is defined in Rule

16a-1(f) under the Exchange Act. Both current and former Executive Officers are subject to the Policy in accordance with its terms.

L.“    Financial Reporting Measures” means measures that are determined and presented in accordance with the accounting principles used in
preparing the Company’s financial statements, and any measures that are derived wholly or in part from such measures. Stock price and total shareholder
return are also financial reporting measures. A financial reporting measure need not be presented within the financial statements or included in a filing with
the Securities and Exchange Commission.

M.“    Incentive-Based Compensation” means any compensation that is granted, earned, or vested based wholly or in part upon the attainment of
a Financial Reporting Measure. For purposes of this Policy, “Incentive-Based Compensation” shall also be deemed to include any amounts which were
determined based on (or were otherwise calculated by reference to) Incentive-Based Compensation (including, without limitation, any amounts under any
long-term disability, life insurance, or supplemental retirement or severance plan or agreement or any notional account that is based on Incentive-Based
Compensation, as well as any earnings accrued thereon).

N.“    Nasdaq” has the meaning set forth in Section V.F.

 
 
 
 
 
 
 
 
 
 
 
 
O.“    Other Covered Employee” means any employee of the Company or any subsidiary of the Company who (i) is not an Executive Officer and
(ii)  is  or  becomes  a  participant  in  the  Company’s  equity  incentive  plan  (currently  the  Rush  Enterprises,  Inc.  Amended  and  Restated  2007  Long-Term
Incentive Plan) on or after the Effective Date. A person who is or becomes an Other Covered Employee will cease to be an Other Covered Employee on the
earlier of (x) the date that is three (3) years after the date such person ceases to be a participant in the Company’s equity incentive plan or (y) the date that is
three years following the date that such person ceases to be an employee of the Company or any subsidiary of the Company.

IV.    Coverage. The Policy will apply to all Covered Individuals.

V.    Recoupment Upon Restatement of Financial Statements.

A.    In the event of an Accounting Restatement, any Erroneously Awarded Compensation received by an Executive Officer during the Applicable
Period prior to the Accounting Restatement (i) that is then-outstanding but has not yet been paid shall be automatically and immediately forfeited and (ii)
that has been paid to an Executive Officer shall be subject to reasonably prompt repayment to the Company. The Administrator must pursue (and shall not
have  the  discretion  to  waive)  the  forfeiture  and/or  repayment  of  such  Erroneously  Awarded  Compensation  received  by  an  Executive  Officer,  except  as
provided in Section V.D. below.

B.        If,  in  the  event  of  an  Accounting  Restatement,  the  Administrator  determines  that  an  Other  Covered  Employee’s  fraud  or  intentional
misconduct  directly  related  to  such  Accounting  Restatement,  then,  unless  otherwise  determined  by  the  Administrator  in  its  discretion,  any  Erroneously
Awarded  Compensation  received  by  such  Other  Covered  Employee  during  the  Applicable  Period  prior  to  the  Accounting  Restatement  (i)  that  is  then-
outstanding but has not yet been paid shall be automatically and immediately forfeited and (ii) that has been paid to the Other Covered Employee shall be
subject to reasonably prompt repayment to the Company.

C.    In the event that the Administrator determines that any person shall repay any Erroneously Awarded Compensation pursuant to this Section V,
the Administrator shall provide written notice to such person by email or certified mail to the physical address on file with the Company for such person,
and the person shall satisfy such repayment in a manner and on such terms as required by the Administrator, and the Company shall be entitled to set off
the  repayment  amount  against  any  amount  owed  to  the  person  by  the  Company,  to  require  the  forfeiture  of  any  award  granted  by  the  Company  to  the
person, or to take any and all necessary actions to reasonably promptly recoup the repayment amount from the person, in each case, to the fullest extent
permitted under applicable law, including, without limitation, Section 409A of the Code. If the Administrator does not specify a repayment timing in the
written notice described above, the applicable person shall be required to repay the Erroneously Awarded Compensation to the Company by wire, cash, or
cashier’s check no later than thirty (30) days after receipt of such notice.

D.        Notwithstanding  the  foregoing,  the  Administrator  may  determine  not  to  pursue  the  forfeiture  and/or  recovery  of  Erroneously  Awarded
Compensation from any Covered Individual if the Administrator determines that such forfeiture and/or recovery would be impracticable due to any of the
following circumstances: (i) the direct expense paid to a third party to assist in enforcing the Policy would exceed the amount to be recovered (following
reasonable attempts by the Company to recover such Erroneously Awarded Compensation, the documentation of such attempts, and the provision of such
documentation to the Nasdaq); or (ii) recovery would likely cause any otherwise tax-qualified retirement plan, under which benefits are broadly available to
employees, to fail to meet the requirements of Sections 401(a)(13) or 411(a) of the Code.

 
 
 
 
 
 
 
 
 
 
E.    Notwithstanding anything in this Section V to the contrary, the Company has no obligation to seek recoupment of amounts that are granted,
vested, or earned based solely upon the occurrence or non-occurrence of non-financial events. Such exempt compensation includes, without limitation, base
salary;  time-vesting  awards;  compensation  awarded  on  the  basis  of  the  achievement  of  metrics  that  are  not  Financial  Reporting  Measures;  and
compensation  awarded  solely  at  the  discretion  of  the  Administrator,  the  Board,  or  a  group  composed  entirely  of  independent  members  of  the  Board;
provided that such amounts are in no way contingent on, and were not in any way granted on the basis of, the achievement of any Financial Reporting
Measure.

F.    The provisions of this Section V applicable to Executive Officers are intended to comply with Section 10D of the Securities Exchange Act of
1934, as amended (the “Exchange Act”) and Listing Rule 5608 of The Nasdaq Stock Market LLC (“Nasdaq”). This Section V shall be interpreted in a
manner that satisfies such requirements and the Policy shall be operated accordingly. If any provision of the Policy would otherwise frustrate or conflict
with this intent, the provision shall be interpreted and deemed amended so as to avoid such conflict.

VI.    Recoupment Upon Misconduct. If the Administrator determines that any Covered Individual has engaged in embezzlement, fraud, theft or any other
financial misconduct, the Administrator may require, to the extent and to the amount determined in the Administrator’s sole discretion: (a) cancellation,
rescission or repayment of any Incentive-Based Compensation (whether cash or equity related) granted to, earned by, or paid to the Covered Individual and
(b) cancellation or rescission of outstanding equity awards (whether vested or unvested) and repayment of any gains realized on the exercise, settlement or
sale of equity awards received by such Covered Individual, in either case, which has been granted or paid to or earned or realized by the Covered Individual
at  any  time  during  the  three-consecutive-year  period  ending  on  the  date  on  which  such  embezzlement,  fraud,  theft  or  any  other  financial  misconduct  is
discovered.

VII.        No  Indemnification  for  Executive  Officers.  Notwithstanding  the  terms  of  any  indemnification  agreement,  insurance  policy  or  contractual
arrangement  with  an  Executive  Officer  that  may  be  interpreted  to  the  contrary,  the  Company  shall  not  indemnify  any  Executive  Officer  (or,  for  the
avoidance of doubt, former Executive Officer) against the loss of any Erroneously Awarded Compensation.

VIII.    Effective Date. This Policy shall be effective as of October [ ], 2023.

IX.    No Limitation on Other Rights. The rights of the Company under the Policy to seek forfeiture or reimbursement are in addition to, and not in lieu
of,  any  rights  of  recoupment,  or  remedies  or  rights  other  than  recoupment,  that  may  be  available  to  the  Company  pursuant  to  the  terms  of  any  law,
government regulation, or stock exchange listing requirement or any other policy, plan, or agreement of the Company; provided, however, that any amounts
recouped under any other policy that would be recoupable under the Policy shall count toward any required recoupment under the Policy and vice versa.

X.    Sarbanes-Oxley. Notwithstanding anything herein to the contrary, the Company’s Chief Executive Officer and Chief Financial Officer remain subject
to the recoupment requirements of Section 304 of the Sarbanes-Oxley Act of 2002 (“SOX”). If any such recoupment under Section 304 of SOX occurs, the
amounts payable by the Chief Executive Officer and Chief Financial Officer under SOX will be offset against any amount owed to the Company under this
Policy.

XI.    Full Enforcement. The provisions in the Policy are intended to be applied to the fullest extent of the law. To the extent that any provision of the
Policy  is  found  to  be  unenforceable  or  invalid  under  any  applicable  law,  such  provision  will  be  applied  to  the  maximum  extent  permitted  and  shall
automatically  be  deemed  amended  in  a  manner  consistent  with  its  objectives  to  the  extent  necessary  to  conform  to  applicable  law.  The  invalidity  or
unenforceability of any provision of the Policy shall not affect the validity or enforceability of any other provision of the Policy.

 
 
 
 
 
 
 
 
 
 
 
XII.    Prior Policy. The Policy replaces the Prior Policy. Any Performance-Based Incentive Compensation (as defined in the Prior Policy) that is received
by a Covered Individual before the Effective Date shall be subject to the terms of the Prior Policy.

XIII.    Incorporation into Plans and Award Agreements. From and after the adoption of this Policy, each award agreement or other document setting
forth the terms and conditions of any grant of Incentive Compensation to a Covered Individual shall include a provision incorporating the requirements of
the Policy.