Quarterlytics / Consumer Cyclical / Auto - Dealerships / Rush Enterprises

Rush Enterprises

rusha · NASDAQ Consumer Cyclical
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Ticker rusha
Exchange NASDAQ
Sector Consumer Cyclical
Industry Auto - Dealerships
Employees 5001-10,000
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FY2020 Annual Report · Rush Enterprises
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C.  20549 

FORM 10-K 

(Mark One) 

  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended December 31, 2020 

  TRANSITION REPORT PURSANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from        to  

Commission file number 0-20797 

RUSH ENTERPRISES, INC. 
(Exact name of registrant as specified in its charter) 

             Texas 

                   74-1733016 

(State or other jurisdiction of incorporation or organization) 

 (I.R.S. Employer Identification No.) 

                       555 IH 35 South, New Braunfels, TX   
                      (Address of principal executive offices)  

          78130 

                                   (Zip Code) 

Registrant’s telephone number, including area code:  (830) 302-5200 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 

Trading Symbol(s) 

Name of each exchange on which registered 

Class A Common Stock, $0.01 par value 

Class B Common Stock, $0.01 par value 

RUSHA 

RUSHB 

NASDAQ Global Select Market 

NASDAQ Global Select Market 

Securities registered pursuant to Section 12(g) of the Act: 
None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  

Yes  

No  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.

Yes  

No  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and 
(2) has been subject to such filing requirements for the past 90 days.  

Yes  

No 

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically,  every  Interactive  Data  File  required  to  be  submitted 
pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit 
such files).   

Yes                     No  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting 
company,  or  an  emerging  growth  company.    See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting 
company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer        Accelerated filer  

        Non-accelerated filer Smaller Reporting company  

        Emerging growth company  

 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                                                                          
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for 

complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

Indicate by check mark if the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its 
internal  control  over  financial  reporting  under  Section  404(b)  of the  Sarbanes-Oxley  Act  (15  U.S.C.  7262(b))  by  the  registered  public 
accounting firm that prepared or issued its audit report.  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   

Yes  

No 

The  aggregate  market  value  of  common  stock  held  by  non-affiliates  of  the  registrant  as  of  June  30,  2020  was  approximately 
$1,308,563,538 based upon the last sales price on June 30, 2020 on The NASDAQ Global Select MarketSM of $27.64 for the registrant’s 
Class A Common Stock and $23.77 for the registrant’s Class B Common Stock.  Shares of Common Stock held by each executive officer 
and director and by each shareholder affiliated with a director or an executive officer have been excluded from this calculation because 
such persons may be deemed to be affiliates.  This determination of affiliate status is not necessarily a conclusive determination for other 
purposes. 

The  registrant  had  42,677,577  shares  Class  A  Common  Stock  and  12,397,082  shares  of  Class  B  Common  Stock  outstanding  on 

February 16, 2021. 

DOCUMENTS INCORPORATED BY REFERENCE 
Portions of registrant’s definitive proxy statement for the registrant’s 2021 Annual Meeting of Shareholders, to be filed with the 
Securities and Exchange Commission not later than 120 days after December 31, 2020, are incorporated by reference into Part 
III of this Form 10-K. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. 

Index to Form 10-K 

Year ended December 31, 2020 

Item 1 
Item 1A 
Item 1B 
Item 2 
Item 3 
Item 4 

Item 5 

Item 6 
Item 7 

Item 7A 
Item 8 
Item 9 

Item 9A 
Item 9B 

Item 10 
Item 11 
Item 12 

Item 13 
Item 14 

Business 
Risk Factors 
Unresolved Staff Comments 
Properties 
Legal Proceedings 
Mine Safety Disclosures 

Part I 

Part II 

Market for Registrant’s Common Equity, Related Shareholder Matters  
and Issuer Purchases of Equity Securities       
Selected Financial Data       
Management’s Discussion and Analysis of Financial Condition and Results 
of Operations 
Quantitative and Qualitative Disclosures about Market Risk 
Financial Statements and Supplementary Data       
Changes in and Disagreements with Accountants on Accounting and 
Financial Disclosure 
Controls and Procedures       
Other Information       

Part III 

Directors, Executive Officers and Corporate Governance       
Executive Compensation       
Security Ownership of Certain Beneficial Owners and Management  
and Related Shareholder Matters       
Certain Relationships and Related Transactions, and Director Independence      
Principal Accountant Fees and Services       

Item 15 
Item 16 

Exhibits, Financial Statement Schedules       
Form 10-K Summary       

Part IV 

        Page No. 

                  1 
18 
27 
        27 
27 
27 

28 
30 

31 
44    
45 

78 
78 
80 

80 
80 

80 
80 
80 

81 
84 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE REGARDING FORWARD-LOOKING STATEMENTS 

Certain statements contained in this Form 10-K (or otherwise made by the Company or on the Company’s behalf 
from time to time in other reports, filings with the Securities and Exchange Commission (“SEC”), news releases, 
conferences, website postings or otherwise) that are not statements of historical fact constitute “forward-looking 
statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities 
Act of 1933, as amended (the “Securities Act”), and Section 21E of the Exchange Act of 1934, as amended (the 
“Exchange Act”), notwithstanding that such statements are not specifically identified. Forward-looking statements 
include  statements  about  the  Company’s  financial  position,  business  strategy  and  plans  and  objectives  of 
management of the Company for future operations.  These forward-looking statements reflect the best judgments of 
the Company about the  future events and trends  based on the  beliefs of  the Company’s  management  as  well as 
assumptions made by and information currently available to the Company’s management.  Use of the words “may,” 
“should,” “continue,” “plan,” “potential,” “anticipate,” “believe,” “estimate,” “expect” and “intend” and words 
or  phrases  of  similar  import,  as  they  relate  to  the  Company  or  its  subsidiaries  or  Company  management,  are 
intended  to  identify  forward-looking  statements  but  are  not  the  exclusive  means  of  identifying  such  statements.  
Forward-looking statements reflect our current view of the Company with respect to future events and are subject 
to risks and uncertainties that could cause actual results to differ materially from those in such statements. Please 
read Item 1A. “Risk Factors” for a discussion of certain of those risks. Other unknown or unpredictable factors 
could also have a material adverse effect on future results.  Although the Company believes that its expectations are 
reasonable as of the date of this Form 10-K, it can give no assurance that such expectations will prove to be correct. 
The Company does not intend to update or revise any forward-looking statements unless securities laws require it 
to do so, and the Company undertakes no obligation to publicly release any revisions to forward-looking statements, 
whether because of new information, future events or otherwise. 

NOTE REGARDING TRADEMARKS COMMONLY USED IN THE COMPANY’S FILINGS 

Peterbilt® is a registered trademark of Peterbilt Motors Company. PACCAR® is a registered trademark of PACCAR, 
Inc. PacLease® is a registered trademark of PACCAR Leasing Corporation.  Navistar® is a registered trademark 
of  Navistar  International  Corporation.  International®  is  a  registered  trademark  of  Navistar  International 
Transportation Corp. Idealease is a registered trademark of Idealease, Inc. aka Idealease of North America, Inc. 
Blue Bird® is a registered trademark of Blue Bird Investment Corporation. IC Bus® is a registered trademark of IC 
Bus, LLC. Hino® is a registered trademark of Hino Motors, Ltd. Isuzu® is a registered trademark of Isuzu Motors 
Limited. Ford Motor Credit Company® is a registered trademark of Ford Motor Company. Ford® is a registered 
trademark of Ford Motor Company.  SAP® is a registered trademark of SAP Aktiengesellschaft.  This report contains 
additional trade names or trademarks of other companies.  Our use of such trade names or trademarks should not 
imply any endorsement or relationship with such companies.     

Item 1.  Business 

PART I 

References herein to “the Company,” “Rush Enterprises,” “we,” “our” or “us” mean Rush Enterprises, Inc., 

a Texas corporation, and its subsidiaries unless the context requires otherwise.  

Access to Company Information 

We electronically file annual reports, quarterly reports, proxy statements and other reports and information 
statements with the SEC.  You may read and copy any of the materials that we have filed with the SEC at the SEC’s 
Public Reference Room at 100 F Street NE, Washington, DC 20549. You may obtain information about the Public 
Reference Room by calling the SEC at 1-800-SEC-0330.  Our filings are also available to you on the SEC’s website 
at www.sec.gov.  

We make certain of our SEC filings available, free of charge, through our website, including annual reports 
on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to these reports.  
These  filings  are  available  as  soon  as  reasonably  practicable  after  such  material  is  electronically  filed  with,  or 
furnished to, the SEC.  Our website address is www.rushenterprises.com.  The information contained on our website, 
or on other websites linked to our website, is not incorporated into this report or otherwise made part of this report. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General 

Rush Enterprises, Inc. was incorporated in Texas in 1965 and consists of one reportable segment, the Truck 
Segment, and conducts business through its subsidiaries.  Our principal offices are located at 555 IH 35 South, Suite 
500, New Braunfels, Texas 78130. 

We are a full-service, integrated retailer of commercial vehicles and related services.  The Truck Segment 
includes the Company’s operation of a network of commercial  vehicle  dealerships under  the name “Rush  Truck 
Centers.”  Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, 
Ford, Isuzu, IC Bus or Blue Bird.  Through our strategically located network of Rush Truck Centers, we provide 
one-stop  service  for  the  needs  of  our  commercial  vehicle  customers,  including  retail  sales  of  new  and  used 
commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance 
products. 

  Our Rush Truck Centers are principally located in high traffic areas throughout the United States.  Since 
commencing operations as a Peterbilt heavy-duty truck dealer in 1966, we have grown to operate over 100 Rush 
Truck Centers in 22 states.  In 2019, we purchased a 50% equity interest in an entity in Canada, Rush Truck Centres 
of  Canada  Limited  (“RTC  Canada”),  which  currently  owns  and  operates  14  International  locations  in  Ontario, 
Canada. 

  Our  business  strategy  consists  of  providing  solutions  to  the  commercial  vehicle  industry  through  our 
network of commercial vehicle dealerships. We offer an integrated approach to meeting customer needs by providing 
service, parts and collision repairs in addition to new and used commercial vehicle sales and leasing, plus financial 
services, vehicle upfitting, CNG fuel systems and vehicle telematics products. We intend to continue to implement 
our business strategy, reinforce  customer loyalty  and  remain a market leader  by  continuing to develop our Rush 
Truck Centers as we expand our product offerings and extend our dealership network through strategic acquisitions 
of  new  locations  and  opening  new  dealerships  in  existing  areas  of  operations  to  enable  us  to  better  serve  our 
customers. 

  Rush  Truck  Centers.    Our  Rush  Truck  Centers  are  located  in  Alabama,  Arizona,  California,  Colorado, 
Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, New Mexico, North Carolina, Ohio, 
Oklahoma, Pennsylvania, Tennessee, Texas, Utah  and  Virginia.   The following chart  reflects our franchises and 
parts, service and collision repair operations by location as of February 15, 2021: 

Rush Truck Center Location  Commercial Vehicle Franchise(s)  

Alabama 
     Birmingham 
     Mobile 
Arizona 
     Flagstaff 
     Phoenix 
     Phoenix East 
     Tucson 
     Yuma 

California 
     Fontana Heavy-Duty 
     Fontana Medium-Duty 
     Fontana Vocational 
     Long Beach 
     Ceres 
     Pico Rivera  
     San Diego  
     Sylmar 
     Whittier 

None 
Peterbilt 

Peterbilt 
Peterbilt, Hino 
Peterbilt 
Peterbilt, Hino 
Peterbilt 

Peterbilt 
Peterbilt, Hino, Isuzu 
None 
Peterbilt 
Ford 
Peterbilt 
Peterbilt, Hino, Ford 
Peterbilt 
Ford, Isuzu 

5 

Truck 
Sales 

Parts 
and 
Service 

Collision 
Center 

Yes 
Yes 

No 
Yes 
No 
Yes 
Yes 

Yes 
Yes 
No 
No 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

No 
Yes 

No 
Yes 
No 
No 
No 

Yes 
No 
No 
No 
No 
Yes 
No 
No 
No 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Truck Center Location 

Commercial Vehicle Franchise(s) 

Truck 
Sales 

Parts 
and 
Service 

Collision 
Center 

Colorado 
     Colorado Springs 
     Denver  
     Greeley 
     Pueblo 

Florida 
     Haines City 
     Jacksonville 
     Jacksonville East 
     Lake City 
     Miami 
     Orlando Heavy-Duty 
     Orlando Light & Medium-Duty 
     Orlando North 
     Orlando South 
     Tampa 

Georgia 
     Atlanta 
     Atlanta Bus Center 
     Augusta 
     Columbus 
     Doraville 
     Gainesville 
     Macon 
     Smyrna 
     Tifton 
     Valdosta 

Idaho 
     Boise 
     Idaho Falls 
     Lewiston 
     Twin Falls 

Illinois 
     Bloomington 
     Carol Stream 
     Champaign 
     Chicago 
     Effingham 
     Huntley 
     Joliet 
     Quincy 
     Springfield 
Indiana 
     Gary 
     Indianapolis 
Kansas 
     Kansas City 
Kentucky 
     Bowling Green 
Missouri 
     St. Peters 
     St. Louis 
Nevada 
     Las Vegas 
New Mexico 
     Albuquerque 
     Farmington 
     Las Cruces 

Peterbilt 
Peterbilt, Ford, Isuzu 
Peterbilt 
Peterbilt 

Peterbilt 
Peterbilt, Hino 
Peterbilt 
Peterbilt 
None 
Peterbilt, Isuzu 
Ford 
Isuzu 
Isuzu 
Peterbilt 

International, Hino, Isuzu, IC Bus 
IC Bus 
International, IC Bus 
International, Isuzu, IC Bus 
International, Hino, Isuzu, IC Bus 
International, IC Bus 
International 
International, Hino, Isuzu, IC Bus 
International, IC Bus 
International 

International, Hino, IC Bus 
International, IC Bus 
International 
International 

International, Hino 
International 
International 
International 
International 
International 
International 
International 
International 

International 
International 

Hino, Isuzu 

Peterbilt 

International 
International 

Peterbilt 

Peterbilt 
Peterbilt 
Peterbilt 

6 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
No 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 

Yes 

Yes 
Yes 

Yes 

Yes 
No 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 

Yes 

Yes 
Yes 

Yes 

Yes 
Yes 
Yes 

No 
Yes 
No 
No 

Yes 
No 
No 
No 
No 
No 
No 
No 
No 
No 

No 
Yes 
No 
No 
No 
No 
No 
No 
No 
No 

Yes 
Yes 
No 
No 

No 
No 
Yes 
Yes 
Yes 
No 
No 
No 
Yes 

No 
Yes 

No 

No 

No 
No 

No 

Yes 
No 
No  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
           
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Truck Center Location 

Commercial Vehicle Franchise(s) 

Truck 
Sales 

Parts 
and 
Service 

Collision 
Center 

North Carolina 
     Asheville 
     Charlotte 
     Hickory 
Ohio 
     Akron 
     Cincinnati 
     Cleveland 
     Columbus 
     Dayton 
     Lima 
Oklahoma 
     Ardmore 
     Oklahoma City 
     Tulsa  
Pennsylvania 
     Greencastle 
Tennessee 
     Memphis 
     Nashville  
Texas 
      Abilene 
      Amarillo 
      Arlington 

      Austin 

      Austin North 
      Beaumont 
      Brownsville 
     College Station 
     Corpus Christi 

     Cotulla 
     Dalhart 
     Dallas Heavy-Duty 

     Dallas Medium-Duty 

     Dallas Light & Medium-Duty 
     Dallas South 
     El Paso 
     Fort Worth 

     Houston 

     Houston Medium-Duty 
     Laredo 

     Lubbock 
     Lufkin 

     Odessa 
     Pharr 

International 
International, Hino, Isuzu 
International 

International, IC Bus 
International, IC Bus, Isuzu, Ford 
International, IC Bus 
International, IC Bus, Isuzu(1) 
International, IC Bus, Isuzu 
International, IC Bus 

Peterbilt 
Peterbilt, Hino, Ford, Isuzu 
Peterbilt, Hino 

None 

None 
Peterbilt 

Peterbilt 
Peterbilt 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Hino, Isuzu, Blue Bird, Micro 
Bird, Elkhart 
Peterbilt 
Peterbilt 
Peterbilt, Elkhart 
Peterbilt 
Peterbilt, Hino, Isuzu, Blue Bird, 
Elkhart 
Peterbilt 
Peterbilt 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Hino, 
Blue Bird, Micro Bird, Elkhart 
Ford, Isuzu 
Peterbilt 
Peterbilt, Hino, Isuzu 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Hino, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Hino 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 

Peterbilt 
Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt 
Peterbilt, Hino, Blue Bird, Micro Bird, 
Elkhart 

Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 

Yes 
Yes 

Yes 

Yes 

No 
Yes 
Yes 
Yes 
Yes 

No 
No 
Yes 

Yes 

Yes 
Yes 
Yes 
Yes 

Yes 

Yes 
Yes 

Yes 
Yes 

Yes 
Yes 

Yes 
Yes 
Yes 

Yes 
Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 
Yes 
Yes 
Yes 

Yes 
Yes 
Yes 

Yes 

Yes 
Yes 
Yes 
Yes 

Yes 

Yes 
Yes 

Yes 
Yes 

Yes 
Yes 

No 
Yes 
No 

No 
Yes 
No 
No 
No 
No 

No 
Yes 
Yes 

No 

No 
Yes 

No 
No 
No 

No 

No 
No 
No 
No 
No 

No 
No 
Yes 

No 

No 
No 
Yes 
No 

Yes 

No 
Yes 

No 
Yes 

No 
Yes 

(1)  Our Isuzu franchise is operated out of our Rush Truck Leasing - Columbus location. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Truck Center Location 
     San Antonio 

     Sealy 

     Texarkana 

     Tyler 

     Victoria 
     Waco 

Utah 
     Ogden 
     Salt Lake City 
     Springville 
     St. George 
Virginia 
     Chester  
     Richmond 

Commercial Vehicle Franchise(s) 
Peterbilt, Hino, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Isuzu, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt, Hino, Isuzu,  
Blue Bird, Micro Bird, Elkhart 

Peterbilt, Blue Bird, Micro Bird, 
Elkhart 
Peterbilt 
Peterbilt, Hino, Isuzu,  
Blue Bird, Micro Bird, Elkhart 

International, IC Bus 
International, IC Bus 
International 
International 

International, Hino 
International 

Truck 
Sales 
Yes 

Parts 
and 
Service 
Yes 

Collision 
Center 
Yes 

Yes 

Yes 

Yes 

Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

Yes 

Yes 

Yes 

Yes 
Yes 

Yes 
Yes 
Yes 
Yes 

Yes 
Yes 

No 

No 

No 

No 
No 

No 
Yes 
No 
No 

No 
Yes 

Leasing and Rental Services.  Through certain of our Rush Truck Centers and several stand-alone Rush 
Truck Leasing locations, we provide a broad line of product selections for lease or rent, including Class 4 through 
Class 8  commercial  vehicles,  heavy-duty  cranes  and  refuse  vehicles.    Our  lease  and  rental  fleets  are  offered  to 
customers on a daily, monthly or long-term basis. Substantially all of our long-term leases also contain a service 
provision, whereby we agree to service the vehicle through the life of the lease.  The following chart reflects our 
leasing franchises by location: 

Rush Truck Leasing 
Location 

Franchise 

Standalone or in a  
Rush Truck Center 

Alabama 
    Birmingham 
Arizona 
    Phoenix 
California 
    Fontana  
    Pico Rivera  
    San Diego 
    Sylmar 
Colorado 
     Denver  
Florida 
    Orlando 
    Tampa 
    Jacksonville 
Georgia 
    Macon 
Idaho 
    Boise 
    Idaho Falls 
Illinois 
    Carol Stream 
    Chicago 
    Effingham 
    Huntley 
    Joliet 
    Springfield 

PacLease 

In RTC 

PacLease 

Standalone 

PacLease 
PacLease 
PacLease 
PacLease 

Standalone 
Standalone 
Standalone 
In RTC 

PacLease 

Standalone 

Standalone 
In RTC 
Standalone 

In RTC 

In RTC 
In RTC 

In RTC 
In RTC 
In RTC 
In RTC 
In RTC 
In RTC 

PacLease 
PacLease 
PacLease 

Idealease 

Idealease 
Idealease 

Idealease 
Idealease 
Idealease 
Idealease 
Idealease 
Idealease 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rush Truck Leasing 
Location 

Indiana 
    Indianapolis 
    Gary 
Missouri 
    St. Louis 
    St. Peters 
New Mexico 
    Albuquerque 
Nevada 
    Las Vegas 
North Carolina 
    Charlotte 
Ohio 
    Cincinnati 
    Cleveland 
    Columbus 
    Dayton 
Oklahoma 
    Oklahoma City 
Tennessee 
    Nashville 
Texas 
    Austin 
    El Paso 
    Arlington 
    Houston 
    Houston NW 
    Odessa 
    San Antonio 
    Tyler 
Virginia 
    Richmond 
    Norfolk 
Utah 
    Salt Lake City 

Franchise 

Idealease 
Idealease 

Idealease 
Idealease 

Standalone or in a 
Rush Truck Center 

In RTC 
In RTC 

In RTC 
In RTC 

PacLease 

Standalone 

PacLease 

Standalone 

Idealease 

Idealease 
Idealease 
Idealease 
Idealease 

PacLease 

PacLease 

PacLease 
PacLease 
PacLease 
PacLease 
PacLease 
PacLease 
PacLease 
PacLease 

Idealease 
Idealease 

Standalone 

Standalone 
Standalone 
Standalone 
In RTC 

In RTC 

In RTC 

Standalone 
In RTC 
In RTC 
Standalone 
In RTC 
Standalone 
In RTC 
Standalone 

Standalone 
Standalone 

Idealease 

Standalone 

In addition to the locations in the above table, Rush Truck Leasing also provides full-service maintenance 

on customers’ vehicles at several of our customers’ facilities. 

Financial and Insurance Products.  At our Rush Truck Centers, we offer  third-party financing to  assist 
customers in purchasing new and used commercial vehicles. Additionally, we sell, as agent through our insurance 
agency, a complete line of property and casualty insurance, including collision and liability insurance on commercial 
vehicles, cargo insurance and credit life insurance. 

Other  Businesses.    Perfection  Equipment  offers  installation  of  equipment,  equipment  repair,  parts 
installation, and paint and body repair at our location in Oklahoma City.  Perfection Equipment specializes in up-
fitting trucks used by oilfield service providers and other specialized service providers. 

Momentum Fuel Technologies manufactures compressed natural gas fuel systems and related component 

parts for commercial vehicles at its facility in Roanoke, Texas. 

Custom Vehicle Solutions operates at locations in Denton, Texas and Greencastle, Pennsylvania.  Custom 
Vehicle  Solutions  provides  new  vehicle  pre-delivery  inspections,  truck  modifications,  natural  gas  fuel  system 
installations, body and chassis upfitting and component installation. 

The House of Trucks operates at locations in  Miami, Florida, Dallas,  Texas and Chicago, Illinois.  The 
House of Trucks sells used commercial vehicles, new and used trailers and offers third-party financing and insurance 
products. 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
World Wide Tires stores operate in two locations in Texas.  World Wide Tires primarily sells tires for use 

on commercial vehicles. 

Industry 

  See  Part  II,  Item  7,  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of 

Operations – Industry” for a description of our industry and the markets in which we operate. 

Our Business Strategy 

Operating Strategy.  Our strategy is to operate an integrated nationwide dealership network that provides 

service solutions to the commercial vehicle industry. Our strategy includes the following key elements: 

  Management by Dealership Units. At each of our dealerships, we operate one or more of the following 
departments: new commercial vehicle sales, used commercial vehicle sales, financial services, parts, 
service  or  a  collision  center.  Our  general  managers  measure  and  manage  the  operations  of  each 
dealership according to the specific departments operating at that location. We believe that this system 
enhances the profitability of all aspects of a dealership and increases our overall operating margins. 
Operating goals for each department at each of our dealerships are established annually and managers 
are rewarded for performance relative to these goals. 

  One-Stop Centers. We have developed our larger commercial vehicle dealerships as “one-stop centers” 
that offer an integrated approach to meeting customer needs.  We provide service, including collision 
repairs,  parts,  new  and  used  commercial  vehicles  sales,  leasing  and  rental,  plus  financial  services 
including finance and insurance.  We believe that this full-service strategy helps to mitigate cyclical 
economic  fluctuations  because  our  parts,  service  and  collision  center  operations  (referred  to  herein 
collectively  as  “Aftermarket  Products  and  Services”)  at  our  dealerships  generally  tend  to  be  less 
volatile than our new and used commercial vehicle sales. 

  Aftermarket Products and Services. Our aftermarket capabilities include a wide range of services and 
products, including a fleet of mobile service units,  mobile  technicians who  work in  our customers’ 
facilities, technology solutions, including vehicle telematics support, a  proprietary line  of  parts and 
accessories, and factory-certified service for assembly services for specialized bodies and equipment.  
We believe that offering a variety of Aftermarket Products and Services at our dealerships and other 
locations allows us to meet the expanding needs of our customers.  We continually strive to leverage 
our dealership network to offer more products and services to our customers. 

  Branding Program. We employ a branding program at all of our dealerships through distinctive signage 
and  uniform  marketing  programs  to  take  advantage  of  our  existing  name  recognition  and  to 
communicate the standardized high quality of our products and reliability of our services throughout 
our dealership network. 

Growth Strategy.  Through our strategic expansion and acquisition initiatives, we have grown to operate a 
large, multistate, full-service network of commercial vehicle dealerships. We also own a 50% equity interest in RTC 
Canada that owns and operates 14 International locations in Ontario, Canada. We have an option to purchase the 
remaining 50% through February 25, 2024.  As described below, we intend to continue to grow our business by 
expanding our  product  and  service  offerings,  through  acquisitions  in  new  geographic  areas  and by opening new 
locations to enable us to better serve our customers. 

  Expansion of Product and Service Offerings. We intend to continue to expand our product lines within 
our  existing  locations  by  adding  product  categories  and  service  capabilities  that  are  both 
complementary to our existing product lines and well suited to our operating model.  We will continue 
to take advantage of technological advances that will provide us with the opportunity to offer vehicle 
owners more aftermarket options and the ability to maximize the performance of vehicles in their fleets 
using telematics and other technologies. 

  Expansion  Into  New  Geographic  Areas.  We  plan  to  continue  to  expand our  dealership  network  by 
acquiring  existing  dealerships  or  opening  new  locations  in  areas  where  we  do  not  already  have 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
locations.  We believe the geographic diversity of our Rush Truck Center network has significantly 
expanded our customer base while reducing the effects of local economic cycles.  

  Open New Rush Truck Centers in Existing Areas of Operation. We continually evaluate opportunities 
to increase our market presence by adding new Rush Truck Centers within our current franchises’ areas 
of operation.   

Management of Our Dealerships 

Rush Truck Centers 

Our Rush Truck Centers are responsible for sales of new and used commercial vehicles, as well as related 

parts and services.  

Aftermarket  Products  and  Services.    Revenues  from  Aftermarket  Products  and  Services  accounted  for 
approximately $1,600.5 million, or 33.8%, of our total revenues for 2020, and 66.7% of our gross profit.  Rush Truck 
Centers carry a wide variety of commercial vehicle parts in inventory.  Certain Rush Truck Centers also feature fully 
equipped  service  and  collision  center  facilities,  the  combination  and  configuration  of  which  varies  by  location, 
capable of handling a broad range of repairs on most commercial vehicles.  Each Rush Truck Center with a service 
department is a warranty service center for the commercial vehicle manufacturers represented at that location, if any, 
and most are also authorized service centers for other vehicle component manufacturers, including Cummins, Eaton, 
Caterpillar and Allison.  We also have mobile service technicians and technicians who staff our customers’ facilities 
upon request. 

Our service departments perform warranty and non-warranty repairs on commercial vehicles.  The cost of 
warranty work is generally reimbursed by the applicable manufacturer at retail commercial rates.  Warranty-related 
parts and service revenues accounted for approximately $127.1 million, or 2.7%, of our total revenues for 2020.  
Additionally, we provide a wide array of services, including assembly services for specialized commercial vehicle 
bodies and commercial vehicle mounted equipment.  Our goal is to provide our customers with any service that they 
need related to their commercial vehicles. 

As part of our leasing and rental operations, we also enter into contracts to provide full-service maintenance 
on certain customers’ vehicles.  We had 1,407 vehicles under contract maintenance as of December 31, 2020.  The 
full-service maintenance revenues and retail service revenues are included as Aftermarket Products and Services 
revenues on our Consolidated Statements of Income.     

New  Commercial  Vehicle  Sales.   New  commercial  vehicle  sales  represent  the  largest  portion  of  our 
revenues, accounting for approximately $2,571.8 million, or 54.3%, of our total revenues in 2020.  Of this total, new 
Class 8 heavy-duty truck sales accounted for approximately $1,587.9 million, or 33.5%, of our total revenues for 
2020, and 61.7% of our new commercial vehicle revenues for 2020. 

Our Rush Truck Centers that sell new and used Class 8 heavy-duty trucks manufactured by Peterbilt or 
International  may  also  sell  medium-duty  and  light-duty  commercial  vehicles.    Certain  Rush  Truck  Centers  sell 
medium-duty  commercial  vehicles  manufactured  by  Peterbilt,  Hino,  Isuzu,  Ford,  or  International,  buses 
manufactured by Blue Bird, IC Bus or Elkhart and light-duty commercial vehicles manufactured by Ford (see Part 
I, Item 1, “General – Rush Truck Centers” for information on which brands we sell at each Rush Truck Center).  
New medium-duty commercial vehicle sales, excluding new bus sales, accounted for approximately $811.4 million, 
or 17.1%, of our total revenues for 2020, and 31.5% of our new commercial vehicle revenues for 2020.  New light-
duty commercial vehicle sales accounted for approximately $50.1 million, or 1.1%, of our total revenues for 2020, 
and  1.9%  of  our  new  commercial  vehicle  revenues  for  2020.    New  bus  sales  accounted  for  approximately 
$108.3 million, or 2.3%, of our total revenues for 2020, and 4.2% of our new commercial vehicle revenues for 2020. 

A significant portion of our new commercial vehicle sales are to customers with large fleets of commercial 
vehicles.  Because of the size and geographic scope of our Rush Truck Center network, our strong relationships with 
our fleet customers and our ability to manage large quantities of used commercial vehicle trade-ins, we are able to 
successfully market and sell to fleet customers nationwide.  We believe that we have a competitive advantage over 
many dealerships because we can absorb multi-unit trade-ins often associated with fleet sales and effectively disperse 
the used commercial vehicles for resale throughout  our dealership network.    We believe  that the broad range of 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
products and services we offer to purchasers of commercial vehicles at the time of purchase and post-purchase results 
in a high level of customer loyalty.  

Used  Commercial  Vehicle  Sales.   Used  commercial  vehicle  sales  accounted  for  approximately 
$291.5 million, or 6.2%, of our total revenues for 2020.  We sell used commercial vehicles at most of our Rush 
Truck  Centers  and  also  at  our  non-franchised  used  commercial  vehicle  facilities.    We  believe  that  we  are  well 
positioned to market used commercial vehicles due to our ability to recondition them for resale utilizing the service 
and  collision  center  departments  of  our  Rush  Truck  Centers  and  our  ability  to  move  used  commercial  vehicles 
between  our  dealerships  as  customer  demand  warrants.  The  majority  of  our  used  commercial  vehicle  inventory 
consists of commercial vehicles taken as trade-ins from new commercial vehicle customers or retired from our lease 
and rental fleet, but we also supplement our used commercial vehicle inventory  by purchasing used commercial 
vehicles from third parties for resale, as market conditions warrant. 

Vehicle  Leasing  and  Rental.   Vehicle  leasing  and  rental  revenues  accounted  for  approximately 
$236.2 million, or 5.0%, of our total revenues for 2020.  At our Rush Truck Leasing locations, we engage in full-
service commercial vehicle leasing through PacLease and Idealease.  Rental vehicles are also generally serviced at 
our  facilities.    We  had  8,104  vehicles  in  our  lease  and  rental  fleet,  including  cranes,  as  of  December 31,  2020.  
Generally,  we  sell  commercial  vehicles  that  have  been  retired  from  our  lease  and  rental  fleet  through  our  used 
commercial  vehicles  sales  operations.    Historically,  we  have  realized  gains  on  the  sale  of  used  lease  and  rental 
commercial vehicles. 

New and Used Commercial Vehicle Financing and Insurance.  The sale of financial and insurance products 
accounted for approximately $21.9 million, or 0.5%, of our total revenues for 2020.  Finance and insurance revenues 
have minimal direct costs and therefore, contribute a disproportionate share to our operating profits.   

Many of our Rush Truck Centers have personnel responsible for arranging third-party financing for our 
product offerings.  Generally, commercial vehicle finance contracts involve an installment contract, which is secured 
by the commercial vehicle financed and requires a down payment, with the remaining balance generally financed 
over a two-year to seven-year period. The majority of these finance contracts are sold to third parties without recourse 
to us.  We provide an allowance for repossession losses and early repayment penalties that we may incur under these 
finance contracts.   

We sell, as agent, a complete line of property and casualty insurance to commercial vehicle owners.  Our 
agency, which operates at locations around the United States outside of our Rush Truck Centers, is licensed to sell 
commercial vehicle liability, collision and comprehensive, workers’ compensation, cargo, and credit life insurance 
coverage offered by a number of leading insurance companies.   Our renewal rate in 2020 was approximately 79%.  
We also have licensed insurance agents at several Rush Truck Centers. 

Human Capital Management 

On December 31, 2020, the company  employed  6,307 people. Of  these employees,  less  than 1% of the 
workforce was classified as part-time. We do not regularly use independent contractors in our business operations. 
We  strive  to  provide  our  employees  with  the  security  of  long-term  employment,  competitive  compensation  and 
benefits and opportunities to improve their skills and advance within the Company.  

Core Values. Our core values define our culture and reflect who we are and the way we interact with our 
customers,  suppliers,  co-workers  and  shareholders.  Our  core  values  are  Productivity,  Fairness,  Excellence  and 
Positive Attitude. 

  Productivity means constantly striving toward efficiency and success in all interactions and activities while 

working with a common purpose and sense of urgency. 

  Fairness characterizes our honesty, integrity, truthfulness, dependability and reliability in everything we 

do. 

  Excellence means doing it better than everyone else does. Excellence is reflected in our first-class facilities, 
quality  products  and  services,  motivated  and  talented  employees,  superior  results  for  the  customer  and 
consistency throughout our organization. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Positive Attitude means approaching every day with excitement and passion for the work and dedication to 

our customers with positive intensity. 

Each of these core values is embodied in our code of conduct, which we call our Rush Driving Principles. 
Employees are required to train  and certify to these  Rush  Driving Principles  annually. We  believe  that  our  core 
values are the foundation of a strong culture that is a strength for us, and we intend to continue building upon that 
culture to improve performance across our business. 

Employee Recruitment. We strive to attract the best talent from a variety of sources to meet the current and 
future needs of our business. We have established relationships with multiple trade schools and universities across 
the country, which we utilize as a source for entry-level talent.  Additionally, we believe it is incumbent upon all our 
managers to continuously monitor their local markets for experienced individuals who might be successful additions 
to our organization.   

Compensation Programs and Employee Benefits. Our compensation programs are designed to provide a 
compensation  package  that  will  attract,  retain,  motivate  and  reward  employees  who  must  operate  in  a  highly 
competitive, fast-paced environment. In general, our compensation programs consist of a base salary or hourly rate, 
commissions for employees in front-line customer facing roles, cash performance bonuses for certain employees, 
equity incentive awards for senior leaders, vacation leave, sick leave and other forms of paid time off. 

We are committed to fair pay. In 2020, the Company established a minimum hourly wage of $15.00 an 
hour.  Our employees receive a base level of monthly or hourly compensation that we believe is commensurate with 
their expertise, skills, knowledge and experience.  

We provide our full-time employees with comprehensive benefit options that allow our employees and their 
families to live healthier and more secure lives. Some examples of our wide-ranging benefits offered are: Medical 
insurance,  prescription  drug  benefits,  dental  insurance,  vision  insurance,  hospital  indemnity  insurance,  accident 
insurance, critical illness insurance, smoking cessation assistance program, life insurance, disability insurance, health 
savings accounts and flexible spending accounts. 

Training  and  Development.    Our  training  and  development  programs  are  designed  to  facilitate  the 
development and advancement of talent from within our organization to ensure we continuously fill our ranks with 
qualified  employees  for  critical  positions  in  the  organization.  Members  of  our  Learning  and  Development  team 
collaborate with employees from our various operations teams to identify our strategic training needs and prioritize 
the development of appropriate training content.  

Our Rush Foundational Leader Program is focused on developing key management and leadership skills.  
The Rush Foundational Leader  Program consists  of  a series  of  courses ranging from basic management  skills to 
more advanced leadership concepts and skills that are designed for managers throughout our organization. We also 
have a New Graduate Management Trainee Program that identifies and recruits new talent from universities across 
the country and provides on-the-job training for them to fill various roles within our dealership network. Employees 
in the New Graduate Management Trainee Program work as full-time employees for three, two-month periods at a 
Rush Truck Center. Program participants gain experience in the areas of new and used vehicle sales, parts operations 
and service operations to provide them with a working knowledge of all aspects of our dealership operations. When 
participants  complete  the  New  Graduate  Management  Trainee  Program,  they  are  equipped  with  the  knowledge 
needed to contribute to the successful operations of our dealerships. 

To enhance and develop the technical skills of entry-level service and body shop technicians to increase 
their likelihood of success in their chosen careers, we established a formal mentorship program lead by experienced 
service  and  body  shop  technicians  who  serve  as  mentors  to  newly  hired,  entry  level  service  and  body  shop 
technicians.  This  formal  mentorship  program  also  helps  us  identify  top  performers  and  we  believe  it  improves 
employee performance and retention for participants in the program. 

Ethics and Compliance. We are committed to the highest standards of corporate conduct. We maintain an 
Ethics and Compliance Program that is designed to meet external requirements, as well as our core values and code 
of conduct embodied in the Rush Driving Principles. A central component of our Ethics and Compliance Program 
is the continuous training and education of our employees on general ethics and compliance training topics. We also 
regularly reinforce our commitment to ethics and integrity in communications with our employees. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Employee Engagement and Retention.  We conduct an annual comprehensive employee engagement survey 
designed  to  measure  organizational  culture  and  engagement.  The  purpose  of  the  survey  is  to  monitor  overall 
employee engagement with the goal of identifying actions that can be taken to continuously improve our employee 
engagement and lead to increased employee retention. Data collected in each annual employee engagement survey 
is maintained and used to track our progress against our internal goals. 

Management  continually  monitors  employee  turnover  data,  which  is  supplemented  with  additional  data 
from exit surveys to assist in  determining the  reasons for voluntary employee  terminations.  In  2020, our  overall 
turnover  rate  was  42.62%,  which  is  significantly  higher  than  normal  because  of  involuntary  reductions  in  our 
workforce that were made at the onset of the COVID-19 pandemic.  The turnover rate of our service and body shop 
technicians is also monitored closely by management, as the retention of skilled service and body shop technicians 
is critical to the success of the Company. Demand for service and body shop technicians across the country is very 
high, and turnover in this role is also traditionally high for commercial vehicle dealers. In 2020, our turnover rate 
for service and body shop technicians was 39.24%.  

Health and Safety. Promoting a safe and healthy workplace is our highest priority and is embodied in our 
core values. We utilize a mixture of leading and lagging indicators to assess the health and safety performance of 
our operations. Lagging indicators include the OSHA Total Recordable Incident Rate ("TRIR") and the Lost Time 
(or Lost Workday) Incident Rate ("LTIR") based upon the number of incidents per 100 employees (or per 200,000 
work  hours).  Leading  indicators  include  training  completion  rates,  tracking  of  local  safety  committee  meeting 
minutes, and recording of near misses, as well as other proactive actions taken to ensure employee safety. In 2020, 
we had a TRIR of 4.44, a LTIR of 0.41. 

Refer to “The COVID-19 Pandemic and Its Impact on Our Business" included in Item 7, "Management’s 
Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations"  for  information  on  Human  Capital 
Management actions taken by the Company in response to the COVID-19 pandemic. 

Labor Relations.  We have entered into collective bargaining agreements covering certain employees in 
Chicago, Illinois, which will expire on May 8, 2021, Joliet, Illinois, which will expire on May 7, 2022 and Carol 
Stream, Illinois, which will expire on May 6, 2023. There have been no strikes, work stoppages or slowdowns during 
the negotiations of the foregoing collective bargaining agreements or at any time in the Company’s history, although 
no assurances can be given that such actions will not occur. We believe that our relations with the labor unions that 
represent these employees are generally good. 

Sales and Marketing 

Our established history of operations in the commercial vehicle business has resulted in a strong customer 
base that is diverse in terms of geography, industry and scale of operations.  Our customers include regional and 
national  truck  fleets,  corporations,  local  and  state  governments  and  owner-operators.    During  2020,  no  single 
customer accounted for more than 10% of our  sales by dollar  volume.  We  generally  promote  our  products  and 
related services through direct customer contact by our sales personnel and advertising. 

Facility Management 

Personnel.  Each of our facilities is typically managed by a general manager who oversees the operations, 
personnel and the financial performance of the location, subject to the direction of a regional manager and personnel 
at our corporate headquarters.  Additionally, each full-service Rush Truck Center is typically staffed by department 
managers, sales representatives and other employees, as appropriate, given the services offered.  The sales staff of 
each Rush Truck Center is compensated on a salary plus commission, or a commission only basis, while department 
managers receive a combination of salary and performance bonus.  We believe that our employees are among the 
highest paid in the industry, which enables us to attract and retain qualified personnel. 

Compliance with Policies and Procedures.  Each Rush Truck Center is audited regularly for compliance 
with  corporate  policies  and  procedures.    These  internal  audits  objectively  measure  dealership  performance  with 
respect to corporate expectations in the management and administration of sales, commercial vehicle inventory, parts 
inventory, parts sales, service sales, collision center sales, corporate policy compliance and environmental and safety 
compliance matters. 

Purchasing and Suppliers.  Because of our size, we benefit from volume purchases at favorable prices that 
permit us to achieve a competitive pricing position in the industry. We purchase our commercial vehicle inventory 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
and proprietary parts and accessories directly from the applicable vehicle manufacturer, wholesale distributors, or 
other sources that provide the most favorable pricing.  Most purchasing commitments are negotiated by personnel 
at our corporate headquarters. Historically, we have been able to negotiate favorable pricing levels and terms, which 
enable us to offer competitive prices for our products. 

Commercial Vehicle Inventory Management.  We utilize our management information systems to monitor 
the inventory level of commercial vehicles at each of our dealerships and transfer new and used commercial vehicle 
inventory among Rush Truck Centers as needed. 

Parts Distribution and Inventory Management.  We utilize a parts inventory distribution and management 
system that allows for the prompt transfer of parts inventory among various Rush Truck Centers. The transfer of 
inventory reduces delays in delivery, helps maximize inventory turns and assists in controlling problems created by 
overstock and understock situations. Our network is linked to our major suppliers for purposes of ordering parts and 
managing parts inventory levels.  Automated reordering and communication systems allow us to maintain proper 
parts  inventory  levels  and  permit  us  to  have  parts  inventory  delivered  to  our  locations,  or  directly  to  customers, 
typically within 24 hours of an order being placed. 

Recent Acquisitions, Dispositions and Equity Method Investment 

On October 31, 2019, we, along with our joint venture partner, sold substantially all of the assets of Central 
California  Truck  &  Trailer  Sales,  LLC.    The  transaction  was  valued  at  approximately  $12.7  million,  with  the 
purchase price paid in cash. 

On May 6, 2019, we acquired certain assets of Stover Sales, Inc., which included real estate and a used 
truck dealership in Jacksonville, Florida, along with commercial vehicle and parts inventory.  The transaction was 
valued at approximately $2.3 million, with the purchase price paid in cash. 

On February 25, 2019, we acquired a 50% equity interest in RTC Canada, which acquired the operating 
assets of Tallman Group, the largest International Truck dealer in Canada.  RTC Canada currently operates a network 
of 14 International Truck full-service dealerships throughout the Province of Ontario.  We were also granted a call 
option in the purchase agreement that provides us with the right to acquire the remaining 50% equity interest in RTC 
Canada until the close of business on February 25, 2024.   

On February 11, 2019, we acquired certain assets of Country Ford Trucks, which included real estate and 
a Ford truck franchise in Ceres, California, along with commercial vehicle and parts inventory.  The transaction was 
valued at approximately $7.9 million, with the purchase price paid in cash. 

Competition 

There  is,  and  will  continue  to  be,  significant  competition  both  within  our  current  markets  and  in  new 
markets  we  may  enter.  We  anticipate  that  competition  between  us  and  other  dealership  groups  will  continue  to 
increase in our current markets and on a national level based on the following: 

 

 

 

 

the ability to keep customers’ vehicles operational, which is dependent on the accessibility of 
dealership locations; 

the  number  of  dealership  locations  representing  the  manufacturers  that  we  represent  and  other 
manufacturers, which impacts manufacturers’ ability to provide more consistent, higher quality service 
in a timely manner across their dealership networks; 

price, value, quality and design of the products sold; and 

our attention to customer service (including technical service). 

Our dealerships compete with dealerships representing other manufacturers, including commercial vehicles 
manufactured by Mack, Freightliner, Kenworth and Volvo.  We believe that our dealerships are able to compete 
with other franchised dealerships, independent service centers, parts wholesalers, commercial vehicle wholesalers, 
rental service companies and industrial auctioneers in distributing our products and providing service because of the 
following:  the  overall  quality  and  reputation  of  the  products  we  sell;  the  “Rush”  brand  name  recognition  and 
reputation for quality service; the geographic scope of our dealership network; the breadth of commercial vehicles 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
offered in our dealership network; and our ability to provide comprehensive Aftermarket Products and Services, as 
well as financing, insurance and other customer services. 

Dealership Agreements 

Peterbilt.  We have entered into nonexclusive dealership agreements with Peterbilt that authorize us to act 
as a dealer of Peterbilt heavy- and medium-duty trucks. Our Peterbilt areas of responsibility currently encompass 
areas in the states of Alabama, Arizona, California, Colorado, Florida, Kentucky, New Mexico, Nevada, Oklahoma, 
Tennessee  and  Texas.  These  dealership  agreements  currently  have  terms  expiring  between  November  2021  and 
September  2022.    Our  dealership  agreements  with  Peterbilt  may  be  terminated  by  Peterbilt  in  the  event  that  the 
aggregate voting power of the estate of W. Marvin Rush, W.M. “Rusty” Rush, other members of the Rush family 
and certain executives of the Company decreases below 22%.  Sales of new Peterbilt commercial vehicles accounted 
for approximately 32.1% of our total revenues for 2020. 

International.  We have entered into nonexclusive dealership agreements with Navistar that authorize us to 
act as a dealer of International heavy- and medium-duty trucks and, in certain markets, IC buses. Our Navistar areas 
of  responsibility  currently  encompass  areas  in  the  states  of  Georgia,  Idaho,  Illinois,  Indiana,  Missouri,  North 
Carolina, Ohio, Utah and Virginia.  These dealership agreements currently have terms expiring between March 2021 
and  May  2025.  Sales  of  new  International  commercial  vehicles  accounted  for  approximately  12.3%  of  our  total 
revenues for 2020. 

Other Commercial Vehicle Suppliers.  In addition to our dealership agreements with Peterbilt and Navistar, 
various Rush Truck Centers have entered into dealership agreements with other commercial vehicle manufacturers, 
including Blue Bird, and Micro Bird, which currently have terms expiring between March 2021 and August 2024 
and Ford, Hino and Isuzu, which have perpetual terms.  Sales of new non-Peterbilt and non-International commercial 
vehicles accounted for approximately 9.9% of our total revenues for 2020.   

All of our dealership agreements impose certain operational obligations and financial requirements upon us 
and the relevant dealerships.  In addition, each of our dealership agreements requires the consent of the relevant 
manufacturer for the sale or transfer of a franchise. 

Any termination or nonrenewal of our dealership agreements must follow certain guidelines established by 
both state and federal legislation designed to protect motor vehicle dealers from arbitrary termination or nonrenewal 
of  franchise  agreements.  The  federal  Automobile  Dealers  Day  in  Court  Act  and  certain  other  similar  state  laws 
generally provide that the termination or nonrenewal of a motor vehicle dealership agreement must be done in “good 
faith” and upon a showing of “good cause” by the manufacturer for such termination or nonrenewal, as such terms 
have been defined by statute and interpreted in case law.   

Floor Plan Financing 

Most  of  our  commercial  vehicle  inventory  purchases  are  made  on  terms  requiring  payment  to  the 
manufacturer within 15 days or less from the date the commercial vehicles are invoiced from the factory.  We finance 
the majority of all new commercial vehicle inventory and the loan value of our used commercial vehicle inventory 
under our credit agreement with BMO Harris Bank N.A. (“BMO Harris”) (the “Floor Plan Credit Agreement”).  The 
Floor Plan Credit Agreement includes an aggregate loan commitment of $1.0 billion.  Borrowings under the Floor 
Plan Credit Agreement bear interest at an annual rate equal to (A) the greater of (i) zero and (ii) one month London 
Inter-Bank Offer Rate (“LIBOR”) rate, determined on the last day of the prior month, plus (B) 1.25% and are payable 
monthly.  Loans under the Floor Plan Credit Agreement for the purchase of used commercial vehicle inventory are 
limited to $150.0 million and loans for working capital purposes are limited to $200.0 million.  The Floor Plan Credit 
Agreement expires June 30, 2022, although BMO Harris has the right to terminate at any time upon 360 days written 
notice and we may terminate at any time, subject to specified limited exceptions.  On December 31, 2020, we had 
approximately $451.5 million outstanding under the Floor Plan Credit Agreement.  The average daily outstanding 
borrowings under the Floor Plan Credit Agreement were $600.1 million during the twelve months ended December 
31, 2020.  We utilize our excess cash on hand to pay down our outstanding borrowings under the Floor Plan Credit 
Agreement, and the resulting interest earned is recognized as an offset to our gross interest expense under the Floor 
Plan Credit Agreement. 

16 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Product Warranties 

The manufacturers we represent provide retail purchasers of their products with a limited warranty against 
defects in materials and workmanship, excluding certain specified components that are separately warranted by the 
suppliers of such components.  We provide a warranty on our proprietary line of parts and related service and the 
fuel systems manufactured by Momentum Fuel Technologies.  We also provide an extended warranty beyond the 
manufacturer’s warranty on new Blue Bird school buses that we sell in Texas, as required by state law.   

We  generally  sell  used  commercial  vehicles  in  “as  is”  condition  without  a  manufacturer’s  warranty, 
although manufacturers sometimes will provide a limited warranty on their used products if such products have been 
properly reconditioned prior to resale or if the manufacturer’s warranty on such product is transferable and has not 
expired.    Although  we  do  not  provide  any  warranty  on  used  commercial  vehicles,  we  offer  for  sale  third-party 
warranties. 

Trademarks 

The trademarks and trade names of the manufacturers we represent, which are used in connection with our 
marketing  and  sales  efforts,  are  subject  to  limited  licenses  included  in  our  dealership  agreements  with  each 
manufacturer. The licenses are for the same periods as our dealership agreements. These trademarks and trade names 
are widely recognized and are important in the marketing of our products. Each licensor engages in a continuous 
program  of  trademark  and  trade  name  protection.    We  hold  registered  trademarks  from  the  U.S.  Patent  and 
Trademark Office for the following names used in this document: “Rush Enterprises,” “Rush Truck Center” and 
“Momentum Fuel Technologies.” 

Seasonality 

Our Truck Segment is moderately seasonal. Seasonal effects on new commercial vehicle sales related to 
the seasonal purchasing patterns of any single customer type are mitigated by the diverse geographic locations of 
our dealerships and our diverse customer base, including regional and national fleets, local and state governments, 
corporations  and  owner-operators.  However,  commercial  vehicle  Aftermarket  Products  and  Services  operations 
historically have experienced higher sales volumes in the second and third quarters.  

Backlog 

On December 31, 2020, our backlog of commercial vehicle orders was approximately $1,247.2 million, 
compared to a backlog of commercial vehicle orders of approximately $1,236.5 million on December 31, 2019.  Our 
backlog is determined quarterly by multiplying the number of new commercial vehicles for each particular type of 
commercial vehicle ordered by a customer at our Rush Truck Centers by the recent average selling price for that 
type of commercial vehicle.  We include only confirmed orders in our backlog.  However, such orders are subject to 
cancellation.  In the event of order cancellation, we have no contractual right to the total revenues reflected in our 
backlog.  The delivery time for a custom-ordered commercial vehicle varies depending on the truck specifications 
and demand for the particular model ordered.  We sell the majority of our new heavy-duty commercial vehicles by 
customer special order and we sell the majority of our medium- and light-duty commercial vehicles out of inventory.  
Orders from a number of our major fleet customers are included in our backlog as of December 31, 2020, and we 
expect to fill the majority of our backlog orders during 2021. 

Environmental Standards and Other Governmental Regulations 

We  are  subject  to  federal,  state  and  local  environmental  laws  and  regulations  governing  the  following:  
discharges into the air and water; the operation and removal of underground and aboveground storage tanks; the use, 
handling, storage and disposal of hazardous substances, petroleum and other materials; and the investigation and 
remediation of environmental impacts.  As with commercial vehicle dealerships generally, and vehicle service, parts 
and  collision  center  operations  in  particular,  our  business  involves  the  generation,  use,  storage,  handling  and 
contracting for recycling or disposal of hazardous materials or wastes and other environmentally sensitive materials.  
We have incurred, and will continue to incur, capital and operating expenditures and other costs in complying with 
such laws and regulations. 

Our operations involving the use, handling, storage and disposal of hazardous and nonhazardous materials 
are subject to the requirements of the federal Resource Conservation and Recovery Act, or RCRA, and comparable 
state statutes.  Pursuant to these laws, federal and state environmental agencies have established approved methods 

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for handling, storage, treatment, transportation and disposal of regulated substances with which we must comply.  
Our business also involves the operation and use of aboveground and underground storage tanks.  These storage 
tanks are subject to periodic testing, containment, upgrading and removal under RCRA and comparable state statutes.  
Furthermore, investigation or remediation may be necessary in the event of leaks or other discharges from current 
or former underground or aboveground storage tanks. 

We may also have liability in connection with materials that were sent to third-party recycling, treatment, 
or disposal facilities under the federal Comprehensive Environmental Response, Compensation and Liability Act, 
or CERCLA, and comparable state statutes.   These statutes  impose  liability  for  investigation and remediation of 
environmental  impacts  without  regard  to  fault  or  the  legality  of  the  conduct  that  contributed  to  the  impacts.  
Responsible parties under these statutes may include the owner or operator of the site where impacts occurred and 
companies that disposed, or arranged for the disposal, of the hazardous substances released at these sites.  These 
responsible  parties  also  may  be  liable  for  damages  to  natural  resources.    In  addition,  it  is  not  uncommon  for 
neighboring  landowners  and other  third parties  to  file  claims  for  personal  injury  and  property  damage  allegedly 
caused by the release of hazardous substances or other materials into the environment. 

The federal Clean Water Act and comparable state statutes require containment of potential discharges of 
oil or hazardous substances, and require preparation of spill contingency plans.  Water quality protection programs 
govern certain discharges from some of our operations.  Similarly, the federal Clean Air Act and comparable state 
statutes regulate emissions of various air emissions through permitting programs and the imposition of standards and 
other requirements.  

The Environmental Protection Agency (“EPA”) and the National Highway Traffic Safety Administration 
(“NHTSA”), on behalf of the U.S. Department of Transportation, issued rules associated with reducing greenhouse 
gas (“GHG”) emissions and improving the fuel efficiency of medium and heavy-duty trucks and buses for model 
years 2021 through 2027.  We do not believe that these rules will negatively impact our business, however, future 
legislation or other new regulations that may be adopted to address GHG emissions or fuel efficiency standards may 
negatively  impact  our  business.   Additional  regulations  could  result  in  increased  compliance  costs,  additional 
operating restrictions or changes in demand for our products and services, which could have a material adverse effect 
on our business, financial condition and results of operations. 

We do not believe that we currently have any material environmental liabilities or that compliance with 
environmental  laws  and  regulations  will  have  a  material  adverse  effect  on  our  results  of  operations,  financial 
condition or cash flows.  However, soil and groundwater impacts are known to exist at some of our dealerships.  
Further,  environmental  laws  and  regulations  are  complex and  subject  to  change.  In  addition,  in  connection  with 
acquisitions,  it  is  possible  that  we  will  assume  or  become  subject  to  new  or  unforeseen  environmental  costs  or 
liabilities,  some  of  which  may  be  material.  In  connection  with  our  dispositions,  or  prior  dispositions  made  by 
companies  we  acquire,  we  may  retain  exposure  for  environmental  costs  and  liabilities,  some  of  which  may  be 
material. Compliance with current or amended, or new or more stringent, laws or regulations, stricter interpretations 
of existing laws or the future discovery of environmental conditions could require additional expenditures by us, and 
those expenditures could be material. 

Item 1A.  Risk Factors  

An investment in our common stock is subject to certain risks inherent to our business.  In addition to the 
other information contained in this Form 10-K, we recommend that you carefully consider the following risk factors 
in  evaluating  our  business.    If  any  of  the  following  risks  actually  occur,  our  financial  condition  and  results  of 
operations  could  be  materially  adversely  affected.  If  this  were  to  happen,  the  value of our  common  stock  could 
decline significantly, and you could lose all or part of your investment.  This report is qualified in its entirety by 
these risk factors. 

Risks Related to Our Business 

We are dependent upon PACCAR for the supply of Peterbilt trucks and parts, the sale of which generates the majority 
of our revenues. 

At certain Rush Truck Centers, we operate as a dealer of Peterbilt trucks and parts pursuant to dealership 
agreements with Peterbilt, a division of PACCAR. We have no control over the management or operation of Peterbilt 
or PACCAR. During 2020, the majority of our revenues resulted from sales of trucks purchased from Peterbilt and 

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parts purchased from PACCAR Parts. Due to our dependence on PACCAR and Peterbilt, we believe that our long-
term success depends, in large part, on the following: 

   ●  our ability to maintain our dealership agreements with Peterbilt; 

● 

the manufacture and delivery of competitively-priced, technologically current, high-quality Peterbilt 
trucks in quantities sufficient to meet our requirements; 

● 

the overall success of PACCAR and Peterbilt; 

●  PACCAR’s continuation of its Peterbilt division; and 

● 

the maintenance of goodwill associated with the Peterbilt brand, which can be adversely affected by 
decisions made by PACCAR, Peterbilt and the owners of other Peterbilt dealerships. 

A  negative  change  in  any  of the  preceding,  or  a  change  in  control  of  PACCAR,  could  have  a  material 

adverse effect on our operations, revenues and profitability.  

We are dependent upon Navistar for the supply of International trucks and parts and IC buses and parts, the sale of 
which generate a significant portion of our revenues. 

At certain Rush Truck Centers, we operate as a dealer of International trucks and parts and IC buses and 
parts pursuant to dealership agreements with International and IC Bus, each of which are divisions of Navistar. We 
have no control over the management or operation of International, IC Bus or Navistar. During 2020, a significant 
portion of our revenues resulted from sales of trucks purchased from International, buses purchased from IC Bus 
and parts purchased from Navistar. Due to our dependence on Navistar, International and IC Bus, we believe that 
our long-term success depends, in large part, on the following: 

●  our ability to maintain our dealership agreements with International and IC Bus; 

● 

the manufacture and delivery of competitively-priced, technologically current, high-quality 
International trucks and IC buses in quantities sufficient to meet our requirements; 

● 

the overall success of Navistar; and 

● 

the maintenance of goodwill associated with the International and IC Bus brands, which can be 
adversely affected by decisions made by Navistar and the owners of other International and IC Bus 
dealerships. 

A negative change in any of the preceding, or a change in control of Navistar, could have a material adverse 
effect on our operations, revenues and profitability. On November 7, 2020, Navistar and Traton SE (“Traton”), a 
subsidiary of Volkswagen  AG, disclosed that they entered into  a definitive  merger agreement pursuant to  which 
Traton will purchase all of Navistar’s outstanding stock. The transaction is expected to close in mid-2021 and is 
subject to shareholder and regulatory approvals. Assuming the transaction is accepted by Navistar’s shareholders 
and approved by regulatory authorities, we cannot predict how new ownership of Navistar might affect our business; 
provided, however, that at this time, our senior management is not aware of any circumstances associated with the 
proposed sale that would result in a material adverse effect on our operations, revenues or profitability. 

Our  dealership  agreements  may  be  terminable  upon  a  change  of  control  and  we  cannot  control  whether  our 
controlling shareholder and management maintain their current ownership positions. 

We have entered into nonexclusive dealership agreements with Peterbilt that authorize us to act as a dealer 
of  Peterbilt  trucks.  Peterbilt may  terminate  our  dealership  agreements  in  the event  of  a  change  of  control  of the 
Company or if we violate any number of provisions in the dealership agreements. Under our Peterbilt dealership 
agreements, the following constitute a change of control: (i) with respect to the election of directors, the aggregate 
voting power held by the estate of W. Marvin  Rush,  W. M.  “Rusty” Rush,  James  Thor, Scott Anderson,  Derrek 
Weaver, Steven Keller and Corey Lowe, along with certain  other persons who  no  longer  work  for the company 
(collectively,  the  “Dealer  Principals”)  decreases  below  22%  (the  estate  of  W.  Marvin  Rush  and  such  persons, 
excluding those who no longer work for the company, controlled 39.11% of the aggregate voting power with respect 
to the election of directors as of December 31, 2020); or (ii) any person or entity other than the Dealer Principals 

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and  their  respective  associates,  or  any  person  or  entity  who  has  been  approved  in  writing  by  PACCAR,  owns 
common stock with a greater percentage of the voting power with respect to the election of our directors than the 
Dealer Principals and their respective associates, in the aggregate, or any person other than W. M. “Rusty” Rush, 
Robin M. Rush or any person who has been approved in writing by PACCAR holds the office of Chairman of the 
Board, President or Chief Executive Officer of the Company. We have no control over the transfer or disposition by 
the estate of W. Marvin Rush or W.M. “Rusty” Rush, or his estate, of their common stock. If the estate of W. Marvin 
Rush or W.M. “Rusty” Rush were to sell their Class B Common Stock or bequest their Class B Common Stock to a 
person or entity other than the Dealer Principals, or if their estates are required to liquidate their Class B Common 
Stock that they own, directly or indirectly, to pay estate taxes or otherwise, the change of control provisions of the 
Peterbilt dealership agreements may be triggered, which would give Peterbilt the right to terminate our dealership 
agreements. If our dealership agreements with Peterbilt are terminated, we will lose the right to purchase Peterbilt 
products and operate as an authorized Peterbilt dealer, which would have a material adverse effect on our operations, 
revenues and profitability. 

Our dealership agreements are non-exclusive and have relatively short terms which could result in nonrenewal or 
imposition of less favorable terms upon renewal. 

Our dealership agreements generally do not provide us with exclusive dealerships in any of the areas of 
responsibility assigned in each dealer agreement. The manufacturers we represent could elect to create additional 
dealers in our areas of responsibility in the future, subject to restrictions imposed by state laws. While dealership 
agreements  typically  restrict  dealers  from  operating  franchised  sales  or  service  facilities  outside  their  areas  of 
responsibility,  such  agreements  do  not  restrict  sales  or  marketing  activity  outside  the  areas  of  responsibility. 
Accordingly, we engage in sales and other marketing activities outside our assigned areas of responsibility and other 
dealers engage in similar activities within our areas of responsibility. 

Our dealership agreements with the manufacturers we represent have current terms expiring between March 
2021 and May 2025. Upon expiration of each agreement, we must negotiate a renewal. Management expects that, 
consistent  with  in  some  cases  decades  of  past  practice,  each  of  our  dealership  agreements  will  be  renewed  or 
otherwise extended before its termination date, provided that we do not breach any of the material terms of such 
agreement. 

Management attempts to mitigate the risk that any manufacturer would not renew a dealership agreement 
by providing superior representation of each brand that we represent in each of our areas of responsibility. We deliver 
superior  representation  to  our  manufacturers  by  continuously  investing  substantial  capital  into  our  dealership 
locations, marketing and personnel. Senior members of our management team also communicate with management 
of the manufacturers that we represent on a regular basis, which we believe allows us to identify any potentially 
problematic issues as early as possible so that we can begin working on mutually agreeable solutions. In addition to 
the proactive steps that management takes, the risks that our dealership agreements will not be renewed are also 
mitigated by dealer protection laws that exist in each of the states that our dealerships are located. Many of these 
state dealer franchise laws restrict manufacturers’ ability to refuse to renew dealership agreements or to impose new 
terms upon renewal. However, to the extent such laws did allow for nonrenewal or the imposition of new terms, the 
relatively  short  terms  would  give  manufacturers  the  opportunity  to  exercise  such  rights.  Any  nonrenewal  or 
imposition of less favorable terms upon renewal could have an adverse impact on our business and in the case of the 
Peterbilt or Navistar dealership agreements, would have an adverse impact on our business. 

If state dealer laws are repealed or weakened, our dealerships will be more susceptible to termination, nonrenewal 
or renegotiation of their dealership agreements. 

We depend on our vehicle dealership agreements for a substantial portion of our revenues and profitability. 
State dealer laws generally provide that a manufacturer may not terminate or refuse to renew a dealership agreement 
unless  it  has  first  provided  the  dealer  with  written  notice  setting  forth  good  cause  and  stating  the  grounds  for 
termination or nonrenewal. Vehicle manufacturers’ lobbying efforts may lead to the repeal or revision of state motor 
vehicle  dealer  laws.  If  motor  vehicle  dealer  laws  are  repealed  or  amended  in  the  states  in  which  we  operate 
dealerships, the manufacturers we  represent  may be able  to terminate our vehicle dealership  agreements  without 
providing advance notice, an opportunity to cure or a showing of good cause. Without the protection of state dealer 
laws, or if such laws are weakened, we will be subject to higher risk of termination or nonrenewal of our vehicle 
dealership  agreements.  Termination  or  nonrenewal  of  our  vehicle  dealership  agreements  would  have  a  material 
adverse effect on our operations, revenues and profitability. 

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We may be required to obtain additional financing to maintain adequate inventory levels. 

Our business requires new and used commercial vehicle inventories held for sale to be maintained at dealer 
locations  in  order  to  facilitate  immediate  sales  to  customers  on  demand.  We  generally  purchase  new  and  used 
commercial  vehicle  inventories  with  the  assistance  of  floor  plan  financing  agreements.  Our  primary  floor  plan 
financing agreement, the Floor Plan Credit Agreement, expires on June 30, 2022, and may be terminated without 
cause upon 360 days’ notice. In the event that our floor plan financing becomes insufficient to satisfy our future 
requirements or our floor plan providers are unable to continue to extend credit under our floor plan agreements, we 
would need to obtain similar financing from other sources. There  is no  assurance  that  such additional floor plan 
financing or alternate financing could be obtained on commercially reasonable terms. 

Changes in interest rates could have a material adverse effect on our profitability.  

Our Floor Plan Credit Agreement and some of our other debt are subject to variable interest rates. Therefore, 
our interest expense would rise with any increase in interest rates. Currently, our outstanding borrowings under our 
Floor Plan Credit Agreement and certain other loan agreements are borrowed at LIBOR plus an applicable margin. 
The  U.K.  Financial  Conduct  Authority  has  announced  that  it  intends  to  stop  persuading  or  compelling  banks  to 
submit  LIBOR  rates  after  2021.  However,  it  is  anticipated  at  this  time  that  LIBOR  quotes  will  be  available  for 
existing credit agreements until mid-2023, which would mean that our Floor Plan Credit Agreement would not be 
impacted by the end of LIBOR, since it expires on June 30, 2022. Currently, it appears that the Secured Overnight 
Funding Rate (“SOFR”) will replace LIBOR in the majority of credit agreements which currently use LIBOR. It is 
unclear how increased regulatory oversight and changes in the method for determining benchmark interest rates may 
affect our results of operations or financial conditions. At this time, it is not possible to predict the effect of any such 
changes, any establishment of alternative reference rates such as SOFR, or any other reforms to benchmark interest 
rates that may be enacted in the United Kingdom  or elsewhere, including the potential  impact  to our Floor Plan 
Credit Agreement. However, any rise in interest rates generally may also have the effect of depressing demand in 
the interest rate sensitive aspects of our business, particularly new and used commercial vehicle sales, because many 
of our customers finance such purchases. As a result, a rise in interest rates may have the effect of simultaneously 
increasing our costs and reducing our revenues, which could materially affect our business, financial condition and 
results of operations. See “Quantitative and Qualitative Disclosures about Market Risk” for a discussion regarding 
our interest rate sensitivity. 

COVID-19 has disrupted, and may continue to disrupt, our business, which could adversely affect our financial 
performance.  

In March 2020, the World Health Organization made the assessment that COVID-19 could be characterized 
as a pandemic, and the President of the United States declared the COVID-19 outbreak a national emergency. The 
COVID-19 pandemic adversely impacted our financial performance in 2020. While our Rush Truck Centers have 
remained operational throughout the COVID-19 pandemic and have been classified as “essential businesses,” the 
pandemic is a fluid and evolving situation and we cannot anticipate whether we may be forced to close any of our 
locations due to potential restrictions imposed by a governmental authority in one of the jurisdictions that we operate 
or due to a COVID-19 outbreak at one of our locations that forces us to close such affected dealership. In addition, 
all of the commercial vehicle manufacturers that we represent were forced to suspend manufacturing operations at 
certain plants, and while all of the plants are currently operating, we cannot predict with any certainty whether such 
plants may be forced to suspend operations again at some point in the future due to COVID-19.  

Although  the  COVID-19  pandemic  had  a  significant  negative  impact  on  our  business  in  2020,  the 
magnitude of the impact for 2021 cannot be predicted at this time due to numerous uncertainties, the effectiveness 
of  actions  taken  to  contain  the  spread  of  the  disease  and  other  unintended  consequences.  Some  of  the  potential 
impacts to our business that we believe are directly related to the COVID-19 pandemic and that we are currently 
monitoring include, but are not limited to: 

  The impact that the pandemic will have on customer demand. For example, our parts and service business 
was severely impacted in the second quarter of 2020 as a result of orders from state and local governments 
to shut down a wide range of businesses that we support, but has since recovered gradually as those shut 
down orders expired or were rescinded;  

  The impact that the pandemic will have on our workforce availability. For example, in the fourth quarter 
of 2020, as the number of COVID-19 cases increased throughout the country, we experienced our highest 
levels of pandemic-related employee absenteeism, which directly impacted our ability to serve customers;  

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  The impact that the pandemic will have on the supply chains of the commercial vehicle manufacturers and 
parts  manufacturers  that  we  represent.  For  example,  production  shutdowns  in  2020  for  some  of  the 
manufacturers  we  represent  led  to  supply  constraints,  which  negatively  impacted  our  results  for  2020. 
Currently,  the  commercial  vehicle  manufacturers  that  we  represent  are  attempting  to  increase  build 
capacity, but there is concern that component manufacturers’ supply chain issues, particularly with respect 
to microchip manufacturers, may limit certain of our commercial vehicle manufacturers’ ability to meet 
demand throughout the year; and 

  The impact of the pandemic on global capital markets, which depending on future developments, could 

impact our capital resources and liquidity in the future. 

The potential impacts that we list above, and other impacts of the COVID-19 pandemic, are likely to also have the 
effect of heightening many of the other risk factors described herein.  

Impairment in the carrying value of goodwill and other indefinite-lived intangible assets could negatively affect 
our operating results. 

We  have  a  substantial  amount  of  goodwill  on  our  balance  sheet  as  a  result  of  acquisitions  we  have 
completed.  Approximately  99%  of  this  goodwill  is  concentrated  in  our  Truck  Segment.  The  carrying  value  of 
goodwill represents the fair value of an acquired business in excess of identifiable assets and liabilities as of the 
acquisition  date.  Goodwill  is  not  amortized,  but  instead  is  evaluated  for  impairment  at  least  annually,  or  more 
frequently  if  potential  interim  indicators  exist  that  could  result  in  impairment.  In  testing  for  impairment,  if  the 
carrying value of a reporting unit exceeds its current fair value as determined based on the discounted future cash 
flows of the reporting unit, the goodwill is considered impaired and is reduced to fair value via a non-cash charge to 
earnings. Events and conditions that could result in impairment include weak economic activity, adverse changes in 
the regulatory environment, any matters that impact the ability of the manufacturers we represent to provide us with 
commercial vehicles or parts, issues with our franchise rights, or other factors leading to reductions in expected long-
term sales or profitability. Determination of the fair value of a reporting unit includes developing estimates that are 
highly  subjective  and  incorporate  calculations  that  are  sensitive  to  minor  changes  in  underlying  assumptions. 
Changes  in  these  assumptions  or  a  change  in  the  Company’s  reportable  segments  could  result  in  an  impairment 
charge in the future, which could have a significant adverse impact on our reported earnings.  See “Management’s 
Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  —  Critical  Accounting  Policies  and 
Estimates — Goodwill” for more information regarding the potential impact of changes in assumptions. 

Our business is subject to a number of economic risks. 

New and used commercial vehicle retail sales tend to experience periods of decline when general economic 
conditions worsen. We may experience sustained periods of decreased commercial vehicle sales in the future. Any 
decline or change of this type could materially affect our business, financial condition and results of operations. In 
addition, adverse regional economic and competitive conditions in the geographic markets in which we operate could 
materially adversely affect our business, financial condition and results of operations. Our commercial vehicle sales 
volume therefore may differ from industry sales fluctuations. 

Economic conditions and the other factors described above also may materially adversely impact our sales 

of parts and repair services, and finance and insurance products. 

We  depend  on  relationships  with the  manufacturers  we  represent  and  component suppliers  for  sales  incentives, 
discounts and similar programs which are material to our operations. 

We depend on the manufacturers we represent  and  component  suppliers  for sales incentives, discounts, 
warranties and other programs that are intended to promote the sales of their commercial vehicles or our use of their 
components in the vehicles we sell. Most of the incentives and discounts are individually negotiated and not always 
the same as those made available to commercial vehicle manufacturers or our competitors. These incentives and 
discounts are material to our operations. A reduction or discontinuation of a commercial vehicle manufacturer’s or 
component supplier’s incentive program could have a material adverse effect on our profitability. 

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We are dependent on the ongoing success of the manufacturers we represent and adverse conditions affecting the 
manufacturers we represent may negatively impact our revenues and profitability.  

The success of each of our dealerships is dependent on the manufacturers represented at each dealership. 
Our ability to sell new vehicles that satisfy our customers’ demands and replacement parts is dependent on the ability 
of the manufacturers we represent to produce and deliver new vehicles and replacement parts to our dealerships. 
Additionally, our dealerships perform warranty work for vehicles under manufacturer product warranties, which are 
billed to the appropriate  vehicle manufacturer or  component  supplier as  opposed to  invoicing  our  customer. We 
generally have significant receivables from vehicle manufacturers and component suppliers for warranty and service 
work performed for our customers. In addition, we rely on vehicle manufacturers and component suppliers to varying 
extents for product training, marketing materials, and other items for our stores. Our business, results of operations, 
and financial condition could be materially adversely affected as a result of any event that has a material adverse 
effect on the vehicle manufacturers or component suppliers we represent. 

The manufacturers we represent may be adversely impacted by economic downturns, significant declines 
in the sales of their new vehicles, labor strikes or similar disruptions (including within their major suppliers), rising 
raw materials costs, rising employee benefit costs, adverse publicity that may reduce consumer demand for their 
products (including due to bankruptcy), product defects, vehicle recall campaigns, litigation, poor product mix or 
unappealing vehicle design, governmental laws and regulations, or other adverse events. Our results of operations, 
financial condition or cash flows could be adversely affected if one or more of the manufacturers we represent are 
impacted by any of the foregoing adverse events. 

Actions  taken  in  response  to  continued  operational  losses  by  manufacturers  we  represent,  including 
bankruptcy  or  reorganizations,  could  have  a  material  adverse  effect  on  our  sales  volumes  and  profitability.  In 
addition, such actions could lead to the impairment of one or more of our franchise rights, inventories, fixed assets 
and other related assets, which in turn could have a material adverse effect on our financial condition and results of 
operations.  Actions  taken  in  response  to  continued  operational  losses  by  manufacturers  we  represent,  including 
bankruptcy or reorganizations, could also eliminate or reduce such manufacturers’ indemnification obligations to 
our dealerships, which could increase our risk in products liability actions. 

The dollar amount of our backlog, as stated at any given time, is not necessarily indicative of our future earnings. 

As  of  December  31,  2020,  our  backlog  of  new  commercial  vehicle  orders  was  approximately 
$1,247.2 million. Our backlog is determined quarterly by multiplying the number of new commercial vehicles for 
each particular type of commercial vehicle ordered by a customer at our Rush Truck Centers by the recent average 
selling price for that type of commercial vehicle. We only include confirmed orders in our backlog. However, such 
orders are subject to cancellation. In the event of order cancellation, we have no contractual right to the total revenues 
reflected in our backlog. 

Reductions  in  backlog  due  to  cancellation  by  a  customer  or  for  other  reasons  will  adversely  affect, 
potentially to a material extent, the revenue and profit we actually receive from orders projected in our backlog. If 
we were to experience significant cancellations of orders in our backlog, our financial condition could be adversely 
affected. 

Our  growth  strategies  may  be  unsuccessful  if  we  are  unable  to successfully  execute  our  strategic  initiatives 
or identify and complete future acquisitions. 

Over the past few years, we have spent significant resources and efforts attempting to grow and enhance 
our Aftermarket Products and Services business and increase profitability through new business process management 
initiatives.  These efforts require timely and continued investment in technology, facilities, personnel and financial 
and management systems and controls.  We may  not  be successful in  implementing  all of the  processes  that are 
necessary to support any of our growth initiatives, which could result in our expenses increasing disproportionately 
to our incremental revenues, causing our operating margins and profitability to be adversely affected. 

Historically, we have achieved a significant portion of our growth through acquisitions and we will continue 
to consider potential acquisitions on a selective basis.  There can be no assurance that we will be able to identify 
suitable acquisition opportunities in the future or that we will be able to consummate any such transactions on terms 
and conditions acceptable to us.  Moreover, there can be no assurance that we will obtain manufacturers’ consents 
to acquisitions of additional franchises. 

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In the long-term, technological advances in the commercial vehicle industry, including drivetrain electrification or 
other alternative fuel technologies, could have a material adverse effect on our business. 

The  commercial  vehicle  industry  is  predicted  to  experience  change  over  the  long-term. We  see  these 
changes beginning to occur, as certain of the manufacturers we represent now have vehicles with electric drivetrains 
available  for  purchase.  Technological  advances,  including  with  respect  to  drivetrain  electrification  or  other 
alternative fuel technologies, could potentially have a material adverse effect on our parts and service business, as 
such vehicles are currently being described as potentially requiring less service and having fewer parts.  The effect 
of these technological advances on our business is still uncertain, as there are many factors that are unknowable at 
this time, including when the infrastructure to support widespread adoption of such vehicles will be in place and 
when  such  vehicles  may  be  commercially  available  at  price  points  that  would  lead  to  their  widespread 
adoption. Regardless of where the industry goes with respect to alternative fuel vehicles, we believe that, due to the 
geographic  reach  of  our  dealership  network,  relationships  with  both  the  manufacturers  we  represent  and  our 
customers and our access to capital, we are well-positioned to serve our customers’ evolving needs. 

Similarly,  although  we  are  aware  of  ongoing  efforts  to  facilitate  the  development  of  autonomous 
commercial vehicles, the eventual timing of the availability of autonomous commercial vehicles is uncertain due to 
regulatory requirements and additional technological requirements.  The effect of autonomous commercial vehicles 
on the commercial vehicle industry is uncertain and could include changes in the level of new and used commercial 
vehicles sales, the price of new commercial vehicles, and the role of franchised dealers, any of which could materially 
adversely affect our business, financial condition and results of operations.  

Our  dealerships  are  subject  to  federal,  state  and  local  environmental  regulations  that  may  result  in  claims  and 
liabilities, which could be material. 

We  are  subject  to  federal,  state  and  local  environmental  laws  and  regulations  governing  the  following: 
discharges into the air and water; the operation and removal of underground and aboveground storage tanks; the use, 
handling, storage and disposal of hazardous substances, petroleum and other materials; and the investigation and 
remediation of contamination. As with commercial vehicle dealerships generally, and service, parts and collision 
center  operations  in  particular,  our  business  involves  the  generation,  use,  storage,  handling  and  contracting  for 
recycling  or  disposal  of  hazardous  materials  or  wastes  and  other  environmentally  sensitive  materials.  Any  non-
compliance with these laws and regulations could result in significant fines, penalties and remediation costs which 
could adversely affect our results of operations, financial condition or cash flows. 

We may also have liability in connection with materials that were sent to third party recycling, treatment, 
or disposal facilities under federal and state statutes. Applicable laws may make us responsible for liability relating 
to  the  investigation  and  remediation  of  contamination  without  regard  to  fault  or  the  legality  of  the  conduct  that 
contributed to the contamination. In connection with our acquisitions, it is possible that we will assume or become 
subject to new or unforeseen environmental costs or liabilities, some of which may be material. In connection with 
dispositions of businesses, or dispositions previously made by companies we acquire, we may retain exposure for 
environmental costs and liabilities, some of which may be material. 

Further, environmental laws and regulations are complex and subject to change. For example, in July 2020, 
a group of fifteen U.S. states and the District of Columbia entered into a joint memorandum of understanding that 
commits  each  of  them  to  work  together  to  advance  and  accelerate  the  market  for  electric  Class  3  through  8 
commercial vehicles. Three of the states that signed are states where we sell new commercial vehicles: California, 
Colorado and North Carolina. The signatories to the memorandum all agreed on a goal of ensuring that 100% of new 
Class 3 through 8 commercial vehicles are zero emission, with an interim target of 30% zero emission by 2030. 
Attaining these goals would likely require the adoption of new laws and regulations and we cannot predict at this 
time whether such laws and regulations would have an adverse impact on our business. Compliance with current or 
amended,  or  new  or  more  stringent,  laws  or  regulations,  stricter  interpretations  of  existing  laws  or  the  future 
discovery of environmental conditions could require additional expenditures by us which could materially adversely 
affect our results of operations, financial condition or cash flows. In addition, such laws could affect demand for the 
products that we sell. 

Disruptions to our information technology systems and breaches in data or system security could adversely affect 
our business. 

We  rely  upon  our  information  technology  systems  to  manage  all  aspects  of  our  business,  including 
processing  and  recording  sales  to,  and  payments  from,  customers,  managing  inventory,  communicating  with 

24 

 
 
 
  
 
 
  
  
  
  
  
manufacturers  and  vendors,  processing  employee  payroll  and  benefits  and  financial  reporting.  Any  inability  to 
manage these  systems,  including  with  respect  to  matters  related  to  system  and  data  security,  privacy,  reliability, 
compliance, performance and access, as well as any inability of these systems to fulfill their intended purpose within 
our business, could have an adverse effect on our business. In addition, in the ordinary course of business, we collect 
and store sensitive data and information, including our proprietary business information and that of our customers, 
suppliers and business partners, as well as personally identifiable information about our employees and customers. 
Despite  the  security  measures  we  have  in  place,  our  facilities  and  systems,  and  those  of  our  third-party  service 
providers, could be vulnerable to cyberattacks and other security breaches, computer viruses, lost or misplaced data, 
programming errors, human errors or other events, and such incidents can remain undetected for a period of time 
despite our best efforts to detect and respond to them in a timely manner. We routinely monitor our systems for 
cyber threats and have processes in place to detect and remediate vulnerabilities. Nevertheless, we have experienced 
occasional cyberattacks and attempted breaches, including phishing emails and ransomware infections. We detected 
and remediated all of these incidents, all of which we categorized as “commodity threats,” or general attacks common 
to companies connected to the internet and communicating via email. No known leakage of financial, technical or 
customer  data  occurred  and  none  of  the  incidents  had  a  material  adverse  effect  on  our  business,  operations, 
reputation, or consolidated results of operations or consolidated financial condition. 

Any  cyberattack,  security  breach  or  other  event  resulting  in  the  misappropriation,  loss,  or  other 
unauthorized disclosure of confidential information of personal identifiable information of employees or customers, 
whether by us directly or our third-party service providers, could adversely affect our business operations, sales, 
reputation  with  current  and  potential  customers,  associates  or  vendors  and  employees  and  result  in  litigation  or 
regulatory actions, all of which could have a material adverse effect on our business and reputation. 

We are exposed to a variety of claims relating to our business and the liability associated with such claims may 
exceed the level of our insurance coverage. 

In  the  course  of  our  business,  we  are  exposed  to  claims  for  personal  injury,  death  or  property  damage 
resulting from: (i) our customers’ use of commercial vehicles that we sell, service, lease or rent; (ii) our customers’ 
purchase of other products that we design, manufacture, sell or install, such as commercial vehicle parts, custom 
vehicle  modifications  and  CNG  fuel  tank  systems;  and  (iii)  injuries  caused  by  motor  vehicle  accidents  that  our 
service or delivery personnel are involved in. In addition, we have employees who work remotely from time to time 
at  certain  customers’  locations  that  are  considered  inherently  dangerous,  such  as  oil  or  gas  well  drilling  sites, 
commercial construction sites and manufacturing facilities. We could also be subject to potential litigation associated 
with compliance with various laws and governmental regulations at the federal, state or local levels, such as those 
relating to vehicle and highway safety, health and workplace safety, security and employment-related claims. 

We carry comprehensive liability insurance, subject to deductibles, at levels we believe are sufficient to 
cover existing and future claims. However, we may be exposed to claims for which coverage is not afforded or the 
damages exceed the limits of our insurance coverage or multiple claims causing us to incur significant out-of-pocket 
costs before reaching the deductible amount, all of which could adversely affect our financial condition and results 
of  operations.  In  addition,  the  cost  of  such  insurance  policies  may  increase  significantly  upon  renewal  of  those 
policies as a result of general rate increases for the type of insurance we carry as well as our historical experience 
and experience in our industry. Although we have  not experienced  any material losses that  were not covered by 
insurance, our existing or future claims may exceed the coverage level of our insurance, and such insurance may not 
continue to be available on economically reasonable terms, or at all. If we are required to pay significantly higher 
premiums for insurance, are not able to maintain insurance coverage at affordable rates or if we must pay amounts 
in  excess  of  claims  covered  by  our  insurance,  we  could  experience  higher  costs  that  could  adversely  affect  our 
financial condition and results of operations. 

Climate change concerns may impact our business in the future; natural disasters and adverse weather events can 
disrupt our business.   

The  concerns  over  climate  change  may  impact  our  business  in  the  future.  Our  current  business  model 
depends on our ability to sell, and provide services to, commercial vehicles primarily powered by diesel and gasoline 
internal combustion engines, which result in greenhouse gas emissions. While the manufacturers we represent have 
made substantial progress in reducing the amount of greenhouse gas emissions that result from internal combustion 
engines, it is widely accepted that alternative fuel vehicles are necessary to address climate change. Reductions in 
the  sale  and  use  of  commercial  vehicles  powered  by  internal  combustion  engines  creates  risks  to  our  historical 
business  operations  and  we  cannot  predict  the  future  costs  to  our  business  resulting  from  these  developments. 
However, we also believe that an industry transition away from internal combustion engines presents significant 

25 

 
 
 
  
  
  
  
   
 
opportunities for us. Due in large part to the geographic reach of our dealership network, relationships with both the 
manufacturers we represent and our customers and our access to capital, we believe we are well-positioned to serve 
our customers’ evolving needs and help them reduce their greenhouse gas emissions by helping them integrate more 
alternative fuel vehicles into their fleets and providing various services related thereto. 

Scientific evidence suggests that a warming climate potentially results in an environment more prone to 
natural disasters, such as hurricanes and flooding. To date, we have seen increases in our cost to insure against such 
risks, which costs could continue to  increase should  this  trend continue.   Some  of  our dealerships  are  located in 
regions of the United States where natural disasters  and severe  weather  events (such as hurricanes, earthquakes, 
fires,  floods,  tornadoes  and  hail  storms)  may  disrupt  our  operations,  which  may  adversely  impact  our  business, 
results of operations, financial condition and cash flows. In addition to business interruption, our business is subject 
to substantial risk of property loss due to the significant concentration of property at dealership locations. Although 
we have substantial insurance to cover this risk, we may be exposed to uninsured or underinsured losses that could 
have a material adverse effect on our business, financial condition, results of operations or cash flows. 

Risks Related to Our Common Stock 

We are controlled by two shareholders and their affiliates. 

Collectively, the estate of W. Marvin Rush and W. M. “Rusty” Rush and their affiliates own approximately 
0.6%  of  our  issued  and  outstanding  shares  of  Class A  Common  Stock  and  45.8% of our  issued  and  outstanding 
Class B Common Stock. The estate of W. Marvin Rush and W.M. “Rusty” Rush collectively control approximately 
36.3% of the aggregate voting power of our outstanding shares, which is substantially more than any other person 
or group. The interests of the estate of W. Marvin Rush and W.M. “Rusty” Rush may not be consistent with the 
interests of all shareholders, or each other. As a result of such ownership, the estate of W. Marvin Rush and W.M. 
“Rusty”  Rush  have  the  power  to  effectively  control  the  Company,  including  the  election  of  directors,  the 
determination of matters requiring shareholder approval and other matters pertaining to corporate governance. 

Our dealership agreements could discourage another company from acquiring us. 

Our  dealership  agreements  with  Peterbilt  impose  ownership  requirements  on  certain  officers  of  the 
Company. All of our dealership agreements include restrictions on the sale or transfer of the underlying franchises. 
These ownership requirements and restrictions may prevent or deter prospective acquirers from acquiring control of 
us and, therefore, may adversely impact the value of our common stock. 

Additionally, W. Marvin Rush and W.M. “Rusty” Rush granted Peterbilt a right of first refusal to purchase 
their respective shares of common stock in the event that they desire to transfer in excess of 100,000 shares in any 
12-month period to any person other than an immediate family member, an associate or another Dealer Principal. 
However, in the case of the estate of W. Marvin Rush, certain shares of his Class B Common Stock of the Company 
are exempt from his rights of first refusal agreement. These rights of first refusal, the number of shares owned by 
the  estate  of  W.  Marvin  Rush  and  W.M.  “Rusty”  Rush  and  their  affiliates,  the  requirement  in  our  dealership 
agreements that the Dealer Principals retain a controlling interest in us and the restrictions on the sale or transfer of 
our franchises contained in our dealer agreements, combined with the ability of the Board of Directors to issue shares 
of preferred stock without further vote or action by the shareholders, may discourage, delay or prevent a change in 
control without further action by our shareholders, which could adversely affect the market price of our common 
stock or prevent or delay a merger or acquisition that our shareholders may consider favorable. 

Actions by our shareholders or prospective shareholders that would violate any of the above restrictions on 
our dealership agreements are generally outside of our control. If we are unable to renegotiate these restrictions, we 
may be forced to terminate or sell one or more of our dealerships, which could have a material adverse effect on us. 
These restrictions may also inhibit our ability to raise required capital or to issue our stock as consideration for future 
acquisitions. 

Class A Common Stock has limited voting power. 

Each share of Class A Common Stock ranks substantially equal to each share of Class B Common Stock 
with respect to receipt of any dividends or distributions declared on shares of common stock and the right to receive 
proceeds on liquidation or dissolution of us after payment of our indebtedness and liquidation preference payments 
to holders of any preferred shares. However, holders of Class A Common Stock have 1/20th of one vote per share 
on all matters requiring a shareholder vote, while holders of Class B Common Stock have one full vote per share. 

26 

 
 
 
 
  
  
  
  
  
  
  
  
  
Our Class B Common Stock has a low average daily  trading volume. As  a  result,  sales of our  Class B Common 
Stock could cause the market price of our Class B Common Stock to drop, and it may be difficult for a stockholder 
to liquidate its position in our Class B Common Stock quickly without adversely affecting the market price of such 
shares. 

The volume of trading in our Class B Common Stock varies greatly and may often be light. As of December 
31, 2020, the three-month average daily trading volume of our Class B Common Stock was approximately 12,400 
shares, with twenty-one days having a trading volume below 7,500 shares. If any large shareholder were to begin 
selling  shares  in  the  market,  the  added  available  supply  of  shares  could  cause  the  market  price  of  our  Class  B 
Common Stock to drop. In addition, the lack of a robust  resale market  may require  a shareholder to  sell a  large 
number of shares of our Class B Common Stock in increments over time to mitigate any adverse impact of the sales 
on the market price of our Class B Common Stock. 

Item 1B.  Unresolved Staff Comments 

None. 

Item 2.  Properties 

Our corporate headquarters are located in New Braunfels, Texas.  As of December 2020, we also own or 
lease numerous facilities used in our operations in the following states:  Alabama, Arizona, California, Colorado, 
Florida,  Georgia,  Idaho,  Illinois,  Indiana,  Kansas,  Kentucky,  Missouri,  New  Mexico,  Nebraska,  Nevada,  North 
Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah and Virginia.   

We lease a hangar in New Braunfels, Texas for the corporate aircraft.  We also own and operate a guest 

ranch of approximately 9,500 acres near Cotulla, Texas, which is used for client development purposes. 

Item 3.  Legal Proceedings  

From time to time, we are  involved  in litigation  arising out  of  our operations in the ordinary course of 
business.  We  maintain  liability  insurance,  including  product  liability  coverage,  in  amounts  deemed  adequate  by 
management. To date, aggregate costs to us for claims, including product liability actions, have not been material. 
However, an uninsured or partially insured claim, or claim for which indemnification is not available, could have a 
material adverse effect on our financial condition or results of operations. We believe that there are no claims or 
litigation pending, the outcome of which could have a material adverse effect on our financial position or results of 
operations. However, due to the inherent uncertainty of litigation, there can be no assurance that the resolution of 
any particular claim or proceeding would not have a material adverse effect on our financial condition or results of 
operations for the fiscal period in which such resolution occurred. 

Item 4.  Mine Safety Disclosures 

Not applicable. 

27 

 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II 

Item 5.  Market for Registrant’s Common Equity, Related Shareholder Matters, and Issuer Purchases of Equity 

Securities 

Our  common  stock  trades  on  The  NASDAQ  Global  Select  MarketSM  under  the  symbols  RUSHA  and 
RUSHB. During 2020, our Board of Directors approved four quarterly cash dividends on all outstanding shares of 
common stock totaling $0.54 per share.  We expect to continue paying cash dividends on a quarterly basis.  However, 
there is no assurance as to the payment of future dividends because the declaration and payment of such dividends 
is subject to the business judgment of our Board of Directors and will depend on historic and projected earnings, 
capital requirements, covenant compliance,  financial conditions and  such other factors  as  the Board of Directors 
deems relevant. 

The following table sets forth the high and low sales prices for our Class A Common Stock and Class B 
Common Stock for the fiscal periods indicated and as quoted on The NASDAQ Global Select MarketSM and dividends 
declared. 

2020 

2019 

  Dividends 
Declared 

High 

Low 

  Dividends 
Declared 

  High 

Low 

Class A Common Stock 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Class B Common Stock 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

$ 

$ 

$ 

$ 

.09 
.09 
.09 
.14 

.09 
.09 
.09 
.14 

  31.22  $ 
31.23   
34.65 
  43.08 

 18.17  $ 
 18.85 
  26.45 
 33.37 

.08  $ 
.08 
.09 
.09 

  29.52  $ 
30.66  
27.95 
  32.85 

 22.54 
 23.15 
  22.49 
 23.21 

 32.11  $ 
 27.30 
29.90  
 38.38 

   14.43  $ 
 17.40 
  22.09 
 28.67 

.08  $ 
.08 
.09 
.09 

 29.62  $ 
 30.34 
29.23  
 32.33 

   23.35 
 23.68 
  23.47 
 24.45 

As  of  February  5,  2021,  there  were  approximately  18  record  holders  of  Class  A  Common  Stock  and 
approximately 26 record holders of Class B Common Stock.  On October 12, 2020, we effected a three-for-two stock 
split with respect to both our Class A and Class B Common Stock in the form of a stock dividend.  The foregoing 
stock prices and the following share amounts have been adjusted to give retroactive effect to the stock split for all 
periods presented. 

As of December 31, 2020, we have not sold any securities in the last three years that were not registered 

under the Securities Act. 

A summary of our stock repurchase activity for the fourth quarter of 2020 is as follows: 

Total 
Number of 
Shares 
Purchased 
(1)(2)(3) 

9,972 
500 
48,408 
58,880 

Average 
Price Paid 
Per Share 
(1) 

$    30.93  (4) 
    31.95  (5) 
    37.80  (6) 

Total Number 
of Shares 
Purchased as 
Part of Publicly 
Announced 
Plans or 
Programs (2) 

9,972 
500 
48,408 
58,880 

Approximate 
Dollar Value of 
Shares that May 
Yet be 
Purchased Under 
the Plans or 
Programs (3) 

$       76,532,409 
76,516,419 
98,168,939 

Period 

October 1 – October 31, 2020 
November 1 – November 30, 2020 
December 1 – December 31, 2020 
Total 

(1) 

(2) 

The calculation of the average price paid per share does not give effect to any fees, commissions or other 
costs associated with the repurchase of such shares. 
The shares represent Class A and Class B Common Stock repurchased by us.  

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
   
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
(3) 

  We repurchased shares in 2020 under a stock repurchase program announced on December 3, 2019, 

which authorized the repurchase of up to $100.0 million of our shares of Class A Common Stock and/or 
Class B Common Stock.  This plan was terminated effective December 3, 2020; we repurchased $23.5 
million shares of our Class A and Class B Common Stock under the plan prior to its termination.  On 
December 8, 2020, we announced the approval of a new stock repurchase program authorizing 
management to repurchase, from time to time, up to an aggregate of $100.0 million of our shares of Class 
A Common Stock and/or Class B Common Stock.   
Represents 9,972 shares of Class B Common Stock at an average price paid per share of $30.93. 

  Represents 500 shares of Class B Common Stock at an average price paid per share of $31.95. 
  Represents  10,335  shares  of Class  A  Common  Stock  at  an  average price  paid  per  share  of  $39.66  and 

38,073 shares of Class B Common Stock at an average price paid per share of $37.29. 

(4) 
(5) 
(6) 

Information regarding our equity compensation plans is incorporated by reference from Item 12, “Security 
Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters,” of this annual report 
on Form 10-K and should be considered an integral part of this Item 5.  

Performance Graph 

The  following  graph  shows  the  cumulative  5-Year  total  return  as  of  December 31,  2020,  of  a  $100 
investment in the Company’s common stock made on December 31, 2015 (with dividends reinvested), as compared 
with similar investments based on (i) the cumulative total returns of the S&P 500 Index (with dividends reinvested) 
and  (ii) the  cumulative  total  returns  of  a  market-weighted Peer  Group  Index  composed  of  the  common  stock  of 
PACCAR,  Inc.,  Werner  Enterprises,  Inc.,  Penske  Automotive  Group,  Inc.  and  Lithia  Motors,  Inc.,  assuming 
reinvestment of dividends. The market-weighted Peer Group Index values were calculated from the beginning of the 
performance period. The historical stock price performance shown below is not necessarily indicative of future stock 
price performance. 

COMPARISON OF 5 YEAR CUMULATIVE TOTAL 
RETURN*
Among Rush Enterprises, Inc., the S&P 500 Index,
and a Peer Group

$300

$250

$200

$150

$100

$50

$0

12/15

12/16

12/17

12/18

12/19

12/20

Rush Enterprises, Inc.

S&P 500

Peer Group

*$100 invested on 12/31/15 in stock or index, including reinvestment of dividends.
Fiscal year ending December 31.

Copyright© 2021 Standard & Poor's, a division of S&P Global. All rights reserved.

29 

 
 
 
     
 
 
  
 
 
Rush Enterprises, Inc. 
S&P 500 
Peer Group 

2015 
$   100.00 
100.00 
100.00 

2016 
$   143.34 
111.96 
130.27 

2017 
$   226.12 
136.40 
148.68 

2018 
$   160.98 
130.42 
123.39 

2019 
$   214.36 
171.49 
179.84 

2020 
$   280.50 
203.04 
216.55 

December 31, 

The foregoing performance graph shall not be deemed “soliciting material” or to be “filed” with the SEC 
for purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities under that Section, and shall 
not  be  deemed  to  be  incorporated  by  reference  into  any  filing  of  the  Company  under  the  Securities  Act  or  the 
Exchange Act. The stock price performance included in this graph is not necessarily indicative of future stock price 
performance. 

Item 6.  Selected Financial Data 

The  information  below  was  derived  from  the  audited  consolidated  financial  statements  included  in  this 
report  and  reports  we  have  previously  filed  with  the  SEC.  This  information  should  be  read  together  with  those 
consolidated financial statements and the notes to those consolidated financial statements. These historical results 
are not necessarily indicative of the results to be expected in the future. The selected financial data presented below 
may not be comparable between periods in all material respects or indicative of our future financial position or results 
of  operations  due  primarily  to  acquisitions  which  occurred  during  the  periods  presented.  See  Note  15  to  the 
Company’s  Consolidated  Financial  Statements  for  a  discussion  of  such  acquisitions.    The  selected  financial  data 
presented below should be read in conjunction with our other financial information included elsewhere herein. 

SUMMARY OF INCOME STATEMENT DATA 
Revenues 
  New and used commercial vehicle sales 
  Aftermarket products and services sales 
  Lease and rental 
  Finance and insurance 
  Other 
    Total revenues 
Cost of products sold 
Gross profit 
Selling, general and administrative  
Depreciation and amortization  
Gain (loss) on sale of assets 
Operating income  
Other income 
Interest expense, net 
Income before income taxes 
Provision (benefit) for income taxes 
Net income 

Net income per common share: 
Basic 
Diluted 

2020 

$  2,863,309 
1,600,445 
236,223 
21,949 
    14,014 
4,735,940 
3,860,473 
875,467 
665,258 
    57,456 
    1,852 
154,605 
6,132 
9,014 
151,723 
    36,836 
$     114,887 

Year Ended December 31, 
2018 

2017 

2019 

(in thousands, except per share amounts) 

  $  3,757,584 
1,762,510 
247,549 
24,443 
    17,761 
5,809,847 
4,784,219 
1,025,628 
753,749 
    55,372 
    (102) 
216,405 
1,925 
28,807 
189,523 
    47,940 
  $     141,583 

  $  3,558,637 
1,670,052 
238,238 
20,535 
    18,728 
5,506,190 
4,527,921 
978,269 
705,226 
    70,489 
    297 
202,851 
− 
19,682 
183,169 
    44,107 
  $     139,062 

  $  2,993,015 
1,471,266 
217,356 
17,988 
    14,257 
4,713,882 
3,883,946 
829,936 
631,053 
    50,069 
    (105) 
148,709 
− 
12,310 
136,399 
    (35,730) 
  $     172,129 

2016 

  $  2,640,019 
1,332,356 
208,154 
18,582 
    15,503 
4,214,614 
3,496,602 
718,012 
587,778 
    51,261 
    1,755 
80,728 
− 
14,279 
66,449 
    25,867 
  $       40,582 

 $  2.09   
 $  2.04 

 $  2.57   
 $  2.51 

 $  2.36   
 $  2.30 

 $  2.89   
 $  2.80 

 $  0.68   
 $  0.67 

Cash dividends declared per share 

 $  0.41 

 $  0.34 

 $  0.16 

− 

− 

Weighted average shares outstanding: 
   Basic 
   Diluted 

54,866 
56,242 

54,988 
56,356 

58,835 
60,440 

59,441 
61,470 

59,907 
60,905 

30 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OPERATING DATA 
Unit vehicle sales − 
  New vehicles 
  Used vehicles 
    Total unit vehicles sales 
Commercial vehicle lease and rental units  

BALANCE SHEET DATA 
Working capital 
Inventories 
Total assets 

2020 

Year Ended December 31, 
2018 

2019 

2017 

2016 

23,113 
7,400 
30,513 
8,104 

31,675 
7,741 
39,416 
8,506 

29,776 
8,021 
37,797 
8,092 

25,696 
7,060 
32,756 
7,993 

23,627 
7,008 
30,635 
7,841 

2020 

2019 

December 31, 
2018 
(in thousands) 

2017 

2016 

$   330,932 
858,291 
2,985,393 

  $   205,162 
1,326,080 
3,407,329 

  $   194,649 
1,339,923 
3,201,350 

  $   202,891 
1,033,294 
2,890,139 

  $   118,318 
840,304 
2,603,047 

Floor plan notes payable 
Long-term debt, including current portion 
Finance lease obligations, including current portion 
Total shareholders’ equity 

511,786 
529,654 
117,113 
1,268,037 

996,336 
627,678 
92,370 
1,159,493 

1,023,019 
601,173 
69,114 
1,066,928 

778,561 
611,528 
83,141 
1,040,373 

646,945 
604,003 
84,493 
862,825 

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Overview 

We  are  a  full-service,  integrated  retailer  of  commercial  vehicles  and  related  services.    We  operate  one 
segment - the Truck Segment.  The Truck Segment operates a network of commercial vehicle dealerships primarily 
under the name “Rush Truck Centers.”  Most Rush Truck Centers are a franchised dealer for commercial vehicles 
manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus or Blue Bird.  Through our strategically located 
network of Rush Truck Centers, we provide one-stop service for the needs of our commercial vehicle customers.  
We  offer  an  integrated  approach  to  meeting  customer  needs  by  providing  service,  parts  and  collision  repair 
(collectively,  “Aftermarket  Products  and  Services”)  in  addition  to  new  and  used  commercial  vehicle  sales  and 
leasing, insurance and financial services, vehicle upfitting, CNG fuel systems and vehicle telematics products.  

Our goal is to continue to serve as the premier service solutions provider to the end-users of commercial 
vehicles.  Our  strategic  efforts  to  achieve  this  goal  include  continuously  expanding  our  portfolio  of  Aftermarket 
Products  and  Services,  broadening  the  diversity  of  our  commercial  vehicle  product  offerings  and  extending  our 
network of Rush Truck Centers.  Our commitment to provide innovative solutions to service our customers’ needs 
continues to drive our strong Aftermarket Products and Services revenues.   

Our Aftermarket Products and Services include a wide range of capabilities and products such as providing 
parts, service and collision repairs at certain of our Rush Truck Centers, a fleet of mobile service units, technicians 
who  work  in  our  customers’  facilities,  a  proprietary  line  of  commercial  vehicle  parts  and  accessories,  vehicle 
upfitting, a broad range of diagnostic and analysis capabilities, a suite of telematics products and assembly services 
for specialized bodies and equipment.  Aftermarket Products and Services accounted for 66.7% of our total gross 
profits in 2020. 

Stock Split 

On September 15, 2020, our Board of Directors declared a 3-for-2 stock split of our Class A common stock 
and Class B common stock, to be effected in the form of a stock dividend. On October 12, 2020, we distributed one 
additional share of stock for every two shares of Class A common stock, par value $0.01 per share, and Class B 
common stock, par value $0.01 per share, held by shareholders of record as of September 28, 2020.  All share and 
per share data in this Form 10-K have been adjusted and restated to reflect the stock split as if it occurred on the first 
day of the earliest period presented. 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The COVID-19 Pandemic and Its Impact on Our Business 

Rush  Truck  Centers  are  classified  as  “essential  businesses”  and  our  dealership  network  has  remained 
operational since the beginning of the COVID-19 pandemic, although some hours of operation have been modified.  
Despite our dealerships remaining open, the COVID-19 pandemic had a significant negative impact on our revenues 
for 2020.  We expect that the negative impact of the COVID-19 pandemic on our revenues, and business in general, 
will be substantial for the foreseeable future.  However, based on current market conditions and the steps we have 
taken to reduce expenses, we continue to believe the worst of the pandemic’s effect on our business may be behind 
us. 

We  are  monitoring  and  complying  with  CDC  guidelines  for  limiting  the  spread  of  COVID-19  and 
complying with all applicable federal, state and local executive orders.  We also provide employees who are unable 
to work as a direct result of COVID-19 with up to two weeks of additional sick leave despite the fact that we are 
generally not legally obligated to do so.  We are also providing our employees with an additional four hours of paid 
time off if they choose to obtain a COVID-19 vaccination.  In accordance with CDC guidelines, we have mandated 
that all employees stay at least 6 feet away from each other and our customers.  In addition, we are requiring all our 
employees  to  wear  face  coverings,  regardless  of  whether  state  or  local  laws  require  face  coverings,  and  we  are 
cleaning and disinfecting our facilities on a regular basis.  We are also providing curbside parts pick-up, online parts 
ordering  and  web-based  vehicle  service  communication  to  reduce  in-person  interactions.    Our  service  teams  are 
minimizing contact with customers and taking extra precautions to keep high-touch areas on customer vehicles clean 
and disinfected.   

Commercial Vehicle Sales 

All of the commercial vehicle manufacturers that we represent have resumed operations and their plants are 
currently producing vehicles.  Supply chain delays related to manufacturing components may limit the commercial 
vehicle industry’s ability to meet commercial vehicle sales demand throughout 2021. 

Aftermarket Products and Services 

With respect to our Aftermarket Products and Services, with only a few minor exceptions, our parts supply 
chain has remained uninterrupted to-date.   We believe that the  investments  we have  made  over the  years  in our 
aftermarket  strategic  initiatives  have  enabled  us  to  mitigate  the  impact  of  the  COVID-19  pandemic  on  our 
Aftermarket Products and Service business. 

Rental and Leasing Operations 

With respect to our rental and leasing operations, we allowed certain credit-worthy customers that serve 
industries that have been dramatically impacted by the COVID-19 pandemic to skip up to three months of lease 
payments and either extended the lease term by three months or increased the remaining payments to keep the same 
lease term.  These customers have resumed payments.  

Liquidity  

As  of December  31,  2020,  our  total  net  liquidity  was  approximately $417.2  million,  including  $312.0 
million in cash and $105.2 million available under our various credit agreements, excluding our floor plan credit 
agreements.  Our working capital facility (“the Working Capital Facility”) with BMO Harris Bank N.A. (“BMO 
Harris”) includes up to $100.0 million of revolving credit loans that are available to us for working capital, capital 
expenditures and other general corporate purposes.  We currently have no outstanding draws on this line of credit.  
We continue to believe that we are well positioned to navigate the economic challenges that may lie ahead as a result 
  For  further  discussion  of  our  liquidity,  see  the Liquidity  and  Capital 
of  the  COVID-19  pandemic. 
Resources discussion set forth herein. 

Summary of 2020 

Our results of operations for the year ended December 31, 2020 are summarized below as follows: 

 

Our  gross  revenues  totaled  $4,735.9  million  in  2020,  an  18.5%  decrease  from  gross  revenues  of 
$5,809.8 million in 2019, largely as a result of decreased commercial vehicle sales and the impact of 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
the COVID-19 pandemic.   

 

 

 

 

 

 

Gross  profit  decreased  $150.2  million,  or  14.6%,  in  2020,  compared  to  2019.    Gross  profit  as  a 
percentage of sales increased to 18.5% in 2020, from 17.7% in 2019.   

Our  2020  new  Class  8  heavy-duty  unit  sales,  which  accounted  for  5.5%  of  the  total  U.S.  market, 
decreased 28.8% in 2020, compared to 2019.   

Our 2020 new Class 4-7 medium-duty unit sales, including buses, which accounted for 4.9% of the 
total  U.S.  market,  decreased  21.8%  in  2020,  compared  to  2019.    New  light-duty  truck  unit  sales 
decreased 49.0% in 2020, compared to 2019. 

Aftermarket Products and Services revenues decreased $162.1 million, or 9.2%, to $1,600.4 million 
in 2020, compared to $1,762.5 million in 2019, largely as a result of the impact of the COVID-19 
pandemic.   

Lease and rental revenues decreased $11.3 million, or 4.6%, to $236.2 million in 2020, compared to 
$247.5 million in 2019, largely as a result of the impact of the COVID-19 pandemic. 

Selling, General and Administrative expenses decreased $88.5 million, or 11.7%, to $665.3 million 
in 2020, compared to $753.7 million in 2019. 

2021 Outlook 

According  to  A.C.T.  Research  Co.,  LLC  (“A.C.T.  Research”),  a  commercial  vehicle  industry  data  and 
forecasting service provider, new U. S. Class 8 truck retail sales are estimated to total 243,000 truck units in 2021, 
a 24.2% increase compared to 195,687 units sold in 2020.  We expect our market share of new Class 8 truck sales 
to range between 5.5% and 6.0% in 2021.  This market share percentage would result in the sale of approximately 
12,500 to 13,500 of new Class 8 trucks in 2021, based on A.C.T. Research’s current U.S. retail sales estimate of 
243,000 units.   

According to A.C.T. Research, new U. S. Class 4 through 7 commercial vehicle retail sales are estimated 
to total 249,500 units in 2021, a 7.5% increase compared to 232,042 units sold in 2020.  We expect our market share 
of new Class 4 through 7 commercial vehicle sales to range between 4.7% and 5.3% in 2021.  This market share 
percentage would result in the sale of approximately 11,200 to 12,500 of new Class 4 through 7 commercial vehicles 
in 2021, based on A.C.T. Research’s current U.S. retail sales estimates of 249,500 units.   

  We  expect  to  sell  approximately  1,600  light-duty  vehicles  and  approximately  7,000  to  7,500  used 
commercial vehicles in 2021.  We expect lease and rental revenue to increase 6% to 9% during 2021, compared to 
2020. 

We continue to make progress on our strategic initiatives to increase our Aftermarket Products and Services 
revenues.  We believe our Aftermarket Products and Services revenues will increase 8% to 10% in 2021, compared 
to 2020. 

Key Performance Indicator 

  Absorption  Ratio.  Management  uses  several  performance  metrics  to  evaluate  the  performance  of  our 
commercial vehicle dealerships and considers Rush Truck Centers’ “absorption ratio” to be of critical importance.  
Absorption ratio is calculated by dividing the gross profit from the parts, service and collision center departments 
by the overhead expenses of all of a dealership’s departments, except for the selling expenses of the new and used 
commercial vehicle departments and carrying costs of new and used commercial vehicle inventory.  When 100% 
absorption is achieved, all of the gross profit from the sale of a commercial vehicle, after sales commissions and 
inventory carrying costs, directly impacts operating profit.  Our commercial vehicle dealerships achieved a 118.7% 
absorption ratio for the year ended December 31, 2020 and 120.2% absorption ratio for the year ended December 
31, 2019. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Critical Accounting Policies and Estimates 

Our  discussion  and  analysis  of  our  financial  condition  and  results  of  operations  are  based  on  our 
consolidated financial statements, which have been prepared in accordance with U.S. generally accepted accounting 
principles. The preparation of these consolidated financial statements requires us to make estimates and assumptions 
that affect the reported amounts of assets and liabilities at the date of the consolidated financial statements and the 
reported amounts of revenues and expenses during the reporting period. There can be no assurance that actual results 
will  not  differ  from  those  estimates.  We  believe  the  following  accounting  policies  affect  our  more  significant 
judgments and estimates used in the preparation of our consolidated financial statements. 

Inventories 

Inventories  are  stated  at  the  lower  of  cost  or  net  realizable  value.    Cost  is  determined  by  specific 
identification of new and used commercial vehicle inventory and by the first-in, first-out method for tires, parts and 
accessories.  As the market value of our inventory typically declines over time, reserves are established based on 
historical loss experience and market trends.  These reserves are charged to cost of sales and reduce the carrying 
value of our inventory on hand.  An allowance is provided when it is anticipated that cost will exceed net realizable 
value less a reasonable profit margin. 

  Goodwill 

Goodwill is tested for impairment by reporting unit utilizing a two-step process at least annually, or more 
frequently when events or changes in circumstances indicate that the asset might be impaired.  The first step requires 
us to compare the fair value of the reporting unit (we consider our Truck Segment to be a reporting unit for purposes 
of this analysis), which is the same as the segment, to the respective carrying value.  If the fair value of the reporting 
unit exceeds its carrying value, the goodwill is not considered impaired.  If the carrying value is greater than the fair 
value,  there  is an  indication  that  impairment  may  exist  and  a  second  step  is required.   In  the  second  step  of the 
analysis, the implied fair value of the goodwill is calculated as the excess of the fair value of a reporting unit over 
the fair values assigned to its assets and liabilities.  If the implied fair value of goodwill is less than the carrying 
value of the reporting unit’s goodwill, the difference is recognized as an impairment loss. 

We determine the fair value of our reporting unit using the discounted cash flow method.  The discounted 
cash flow method uses various assumptions and estimates regarding  revenue growth rates, future gross  margins, 
future selling, general and administrative expenses and an estimated weighted average cost of capital.  The analysis 
is based upon available information regarding expected future cash flows of each reporting unit discounted at rates 
consistent with the cost of capital specific to the reporting unit.  This type of analysis contains uncertainties because 
it requires us to make assumptions and to apply judgment regarding our knowledge of our industry, information 
provided by industry analysts and our current business strategy in light of present industry and economic conditions.  
If any of these assumptions change, or fail to materialize, the resulting decline in our estimated fair value could result 
in a material impairment charge to the goodwill associated with the reporting unit.   

We do not believe there is a reasonable likelihood that there will be a material change in the future estimates 
or assumptions we used to test for impairment losses on goodwill.  However, if actual results are not consistent with 
our estimates or assumptions, or certain events occur that might adversely affect the reported value of goodwill in 
the future, we may be exposed to an impairment charge that could be material.   

Goodwill was tested for impairment during the fourth quarter of 2020 and no impairment was required.  
The fair value of our reporting unit exceeded the carrying value of its net assets.  As a result, we were not required 
to conduct the second step of the impairment test.  We do not believe our reporting unit is at risk of failing step one 
of the impairment test.   

Insurance Accruals 

We  are  partially  self-insured  for  a  portion  of  the  claims  related  to  our  property  and  casualty  insurance 
programs, which requires us to make estimates regarding expected losses to be incurred.  We engage a third-party 
administrator to assess any  open claims  and  we  adjust our  accrual accordingly  on  a periodic basis.   We are also 
partially  self-insured  for  a  portion  of  the  claims  related  to  our  workers’  compensation  and  medical  insurance 
programs.  We use actuarial information provided from third-party administrators to calculate an accrual for claims 
incurred, but not reported, and for the remaining portion of claims that have been reported.   

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes  in  the  frequency,  severity  and  development  of  existing  claims  could  influence  our  reserve  for 
claims and financial position, results of operations and cash flows.  We do not believe there is a reasonable likelihood 
that there will be a material change in the estimates or assumptions we used to calculate our self-insured liabilities.  
However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains 
that could be material.   

  Accounting for Income Taxes 

  Management’s judgment is required to determine the provisions for income taxes and to determine whether 
deferred tax assets will be realized in full or in part.  Deferred income tax assets and liabilities are measured using 
enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected 
to be recovered or settled.  When it is more likely than not that all or some portion of specific deferred income tax 
assets will not be realized, a valuation allowance must be established for the amount of deferred income tax assets 
that  are  determined  not  to  be  realizable.    Accordingly,  the  facts  and  financial  circumstances  impacting  deferred 
income  tax  assets  are  reviewed  quarterly  and  management’s  judgment  is  applied  to  determine  the  amount  of 
valuation allowance required, if any, in any given period.  

  Our income tax returns are periodically audited by tax authorities.  These audits include questions regarding 
our tax filing positions, including the timing and amount of deductions.  In evaluating the exposures associated with 
our various tax filing positions, we adjust our liability for unrecognized tax benefits and income tax provision in the 
period  in  which  an  uncertain tax  position  is  effectively  settled,  the  statute of  limitations  expires  for  the  relevant 
taxing authority to examine the tax position or when more information becomes available. 

  Our liability for unrecognized tax benefits contains uncertainties because management is required to make 
assumptions  and  to  apply  judgment  to  estimate  the  exposures  associated  with  our  various  filing  positions.    Our 
effective income tax rate is also affected by changes in tax law, the level of earnings and the results of tax audits.  
Although we believe that the judgments and estimates are reasonable, actual results could differ, and we may be 
exposed to losses or gains that could be material.  An unfavorable tax settlement would generally require use of our 
cash and result in an increase in our effective income tax rate in the period of resolution.  A favorable tax settlement 
would be recognized as a reduction in our effective income tax rate in the period of resolution.  Our income tax 
expense includes the impact of reserve provisions and changes to reserves that we consider appropriate, as well as 
related interest.   

Revenue Recognition  

  Effective January 1, 2018, we adopted ASU 2014-09, “Revenue from Contracts with Customers (“Topic 
606”),” using the modified retrospective transition method.  This standard applies to all contracts with customers, 
except  for  contracts  that  are  within  the  scope  of  other  standards,  such  as  leases,  insurance,  collaboration 
arrangements and financial instruments.  Under Topic 606, we recognize revenue when our customer obtains control 
of promised goods or services, in an amount that reflects the consideration which we expect to receive in exchange 
for those goods or services.  To determine revenue recognition for arrangements that we determine are within the 
scope of Topic 606, we perform the following five steps: (i) identify the contract with a customer; (ii) identify the 
performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to 
the  performance  obligations  in  the  contract;  and  (v)  recognize  revenue  when  (or  as)  we  satisfy  a  performance 
obligation.  We only apply the five-step model to contracts when it is probable that we will collect the consideration 
we are entitled to in exchange for the goods or services we transfer to the customer.  At contract inception, once the 
contract is determined to be within the scope of Topic 606, we assess the goods or services promised within each 
contract and determine those that  are  performance obligations.   We then assess  whether  each  promised  good or 
service is distinct and recognize as revenue the amount of the transaction price that is allocated to the respective 
performance obligation when (or as) the performance obligation is satisfied.   

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
Results of Operations 

The following discussion and analysis includes our historical results of operations for 2020, 2019 and 2018.  

The following table sets forth for the years indicated certain financial data as a percentage of total revenues: 

Year Ended December 31, 
2019 

2020 

2018 

New and used commercial vehicle sales 
Aftermarket Products and Services sales 
Lease and rental  
Finance and insurance 
Other 
Total revenues 
Cost of products sold 
Gross profit 
Selling, general and administrative  
Depreciation and amortization 
Gain (loss) on sale of assets 
Operating income  
Other income  
Interest expense, net 
Income from continuing operations before income taxes  
Provision (benefit) for income taxes 
Net income  

60.5 % 
33.8 
5.0 
0.4 
0.3 
100.0 
81.5 
18.5 
14.0 
1.2 
0.0 
3.3 
0.1 
0.2 
3.2 
0.8 
2.4 % 

64.7 % 
30.3 
4.3 
0.4 
0.3 
100.0 
82.3 
17.7 
13.0 
1.0 
0.0 
3.7 
0.0 
0.5 
3.2 
0.8 
2.4 % 

64.6 % 
30.3 
4.3 
0.4 
0.4 
100.0 
82.2 
17.8 
12.8 
1.3 
0.0 
3.7 
0.0 
0.4 
3.3  
0.8  
2.5 % 

The following table sets forth the unit sales and revenue for new heavy-duty, new medium-duty, new 
light-duty and used commercial vehicles and the absorption ratio for the years indicated (revenue in millions): 

Vehicle unit sales: 
New heavy-duty vehicles 
New medium-duty vehicles 
New light-duty vehicles 
  Total new vehicle unit sales 

2020 

2019 

2018 

% Change 

2020 
vs 
2019 

2019 
vs 
2018 

10,670 
11,311 
1,132 
23,113 

14,986 
14,470 
2,219 
31,675 

14,666 
12,949 
2,161 
29,776 

-28.8% 
-21.8% 
-49.0% 
-27.0% 

2.2% 
11.7% 
2.7% 
6.4% 

Used vehicles sales 

7,400 

7,741 

8,021 

-4.4% 

-3.5% 

Vehicle revenue: 
New heavy-duty vehicles 
New medium-duty vehicles 
New light-duty vehicles 
  Total new vehicle revenue 

$  1,587.9  $  2,192.3  $   2,120.5 
      971.3 
  1,124.0 
86.7 
90.6 
 $  3,406.9  $   3,178.5 

  919.7 
50.1 
 $  2,557.7 

-27.6% 
-18.2% 
-44.7% 
-24.9% 

3.4% 
15.7% 
4.5% 
7.2% 

Used vehicle revenue 

$     291.5  $     330.3  $      360.1 

-11.7% 

-8.3% 

Other vehicle revenue:(1) 

$       14.1  $       20.4  $        20.0 

-30.9% 

2.0% 

Dealership absorption ratio: 

118.7% 

120.2% 

122.4% 

-1.2% 

-1.8% 

(1)  Includes sales of truck bodies, trailers and other new equipment. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table sets forth for the periods indicated the percent of gross profit by revenue source: 

Gross Profit: 
New and used commercial vehicle sales 
Aftermarket Products and Services sales 
Lease and rental  
Finance and insurance 
Other 
Total gross profit 

Industry 

2020 

2019 

2018 

      25.3 % 
      66.7  
        3.9  
        2.5  
        1.6  
    100.0 % 

      27.0 % 
      64.9  
        4.0  
        2.4  
        1.7  
    100.0 % 

      28.4 % 
      63.4  
        4.2  
        2.1  
        1.9  
    100.0 % 

We operate in the commercial vehicle market. There has historically been a high correlation between new 
product sales in the commercial vehicle market and the rate of change in U.S. industrial production and the U.S. 
gross domestic product. 

Heavy-Duty Truck Market 

T he U.S. retail heavy-duty truck market is affected by a number of factors, including general economic 
conditions, fuel prices, other methods of transportation, environmental and other government regulation, interest rate 
fluctuations and customer business cycles.  According to data published by A.C.T. Research, over the last 10 years, 
total U.S. retail sales of new Class 8 trucks have ranged from a low of approximately 110,000 in 2010 to a high of 
approximately 281,440 in 2019.  Class 8 trucks are defined by the American Automobile Association as trucks with 
a minimum gross vehicle weight rating above 33,000 pounds.   

Typically,  Class 8  trucks  are  assembled  by  manufacturers  utilizing  certain  components  that  may  be 
manufactured  by  other  companies,  including  engines,  transmissions,  axles,  wheels  and  other  components.  As 
commercial vehicles and certain commercial vehicle components have become increasingly complex, the ability to 
provide service for commercial vehicles has become an increasingly competitive factor in the industry. The ability 
to provide such service requires a significant capital investment in diagnostic and other equipment, parts inventory 
and  highly  trained  service  personnel.  EPA  and  Department  of  Transportation  regulatory  guidelines  for  service 
processes,  including  collision  center,  paint  work  and  waste  disposal,  require  sophisticated  equipment  to  ensure 
compliance  with  environmental  and  safety  standards.  Differentiation  between  commercial  vehicle  dealers  has 
become less dependent on price competition and is increasingly based on a dealer’s ability to offer a wide variety of 
services  to  their  clients  in  a timely  manner  to minimize  vehicle  downtime.  Such  services  include  the following: 
efficient, conveniently located and easily accessible commercial vehicle service centers with an adequate supply of 
replacement parts; financing for commercial vehicle purchases; leasing and rental programs; and the ability to accept 
multiple  unit  trade-ins  related  to  large fleet  purchases.  We believe  our  one-stop  center  concept  and  the size  and 
geographic diversity of our dealership network gives us a competitive advantage in providing these services. 

A.C.T. Research currently estimates approximately 243,000 new Class 8 trucks will be sold in the United 
States in 2021, compared to approximately 195,687 new Class 8 trucks sold in 2020.  A.C.T. Research currently 
forecasts sales of new Class 8 trucks in the U.S. to be approximately 275,000 in 2022. 

Medium-Duty Truck Market 

Many  of  our  Rush  Truck  Centers  sell  medium-duty  commercial  vehicles  manufactured  by  Peterbilt, 
International, Hino, Ford or Isuzu, and provide parts and service for medium-duty commercial vehicles.  Medium-
duty commercial vehicles are principally used in short-haul, local markets as delivery vehicles; they typically operate 
locally and generally do not leave their service areas overnight.  We also sell light-duty vehicles (Class 3 and under) 
at several of our Ford dealerships. 

A.C.T. Research currently forecasts sales of new Class 4 through 7 commercial vehicles in the U.S. to be 
approximately 249,500 units in 2021, compared to 232,042 units in 2020.  A.C.T. Research currently forecasts sales 
of new Class 4 through 7 commercial vehicles in the U.S. to be approximately 257,000 in 2022.   

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2020 Compared to Year Ended December 31, 2019 

Revenues 

Total  revenues  decreased  $1,073.9 million,  or  18.5%,  in  2020,  compared  to  2019.    This  decline  was 
primarily due to a substantial decrease in new commercial vehicle sales resulting from the anticipated downturn in 
demand for new commercial vehicles due to the record to near-record sales of commercial vehicles in 2018 and 
2019 and the effects of the COVID-19 pandemic. 

Our Aftermarket Products and Services revenues decreased $162.1 million, or 9.2%, in 2020, compared to 
2019.  This decline was primarily due to weak demand from the energy sector and the effects of the COVID-19 
pandemic.   

Our revenues from sales of new and used commercial vehicles decreased $894.3 million, or 23.8%, in 2020, 

compared to 2019.  This decline was a result of the anticipated downturn in new commercial vehicle sales. 

We sold 10,670 new heavy-duty trucks in 2020, a 28.8% decrease compared to 14,986 new heavy-duty 
trucks in 2019.  Our share of the new U.S. Class 8 commercial vehicle sales market increased to approximately 5.5% 
in 2020, from 5.3% in 2019.   

We sold 11,311 new medium-duty commercial vehicles, including 1,097 buses, in 2020, a 21.8% decrease 
compared to 14,470 new medium-duty commercial vehicles, including 1,272 buses, in 2019.  In 2020, we achieved 
a 4.9% share of the Class 4 through 7 commercial vehicle market in the U.S., compared to 5.4% in 2019.   

We sold 1,132 new light-duty vehicles in 2020, a 49.0% decrease compared to 2,219 new light-duty vehicles 

in 2019.   

  We sold 7,400 used commercial vehicles in 2020, a 4.4% decrease compared to 7,741 used commercial 

vehicles in 2019. 

Commercial vehicle lease and rental revenues decreased $11.3 million, or 4.6%, in 2020, compared to 2019. 
This  decrease  is  primarily  related  to  the  decrease  in  size  and  utilization  of  the  rental  fleet,  especially  during 
lockdowns put in place by state governments during the onset of the COVID-19 pandemic.   

  Finance and insurance revenues decreased $2.5 million, or 10.2%, in 2020, compared to 2019.  Finance and 
insurance  revenues  have  limited  direct  costs  and,  therefore,  contribute  a  disproportionate  share  of  our  operating 
profits. 

  Other  revenues  decreased  $3.7  million,  or  21.1%  in  2020,  compared  to  2019.    Other  revenues  consist 

primarily of document fees related to commercial vehicle sales. 

Gross Profit 

  Gross profit decreased $150.2 million, or 14.6%, in 2020, compared to 2019.  This decline was a result of 
both the COVID-19 pandemic and the anticipated downturn in demand for new commercial vehicles resulting from 
record to near-record sales of commercial vehicles in 2018 and 2019.  Gross profit as a percentage of sales increased 
to 18.5% in 2020, from 17.7% in 2019. This increase in gross profit as a percentage of sales is a result of a change 
in our product sales mix.  Commercial vehicle sales, a lower margin revenue item, decreased as a percentage of total 
revenues to 60.5% in 2020, from 64.7% in 2019.  Aftermarket Products and Services revenues, a higher margin 
revenue item, increased as a percentage of total revenues to 33.8% in 2020, from 30.3% in 2019.   

  Gross margins from our Aftermarket Products and Services operations decreased to 36.5% in 2020, from 
37.7% in 2019.   This decrease is primarily related  to the decrease  in parts rebates  from parts suppliers  and  the 
increase in inventory obsolescence reserves in 2020. Gross profit for Aftermarket Products and Services decreased 
to $583.9 million in 2020, from $665.2 million in 2019.  This decrease in gross profit is consistent with the decrease 
in Aftermarket Products and Services revenues, primarily due to weak demand from the energy sector and the effects 
of the COVID-19 pandemic.  Historically, parts operations’ gross margins range from 27% to 29% and service and 
collision center operations range from 66% to 68%.  Gross profits from parts sales represented 59.4% of total gross 
profit for Aftermarket Products and Services operations in 2020 and 59.3% in 2019. Service and collision center 

38 

 
 
 
 
 
 
  
 
  
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
operations represented 40.6% of total gross profit for Aftermarket Products and Services operations in 2020 and 
40.7% 2019.  We expect blended gross margins on Aftermarket Products and Services operations to range from 
36.0% to 37.0% in 2021. 

Gross margins on new heavy-duty truck sales increased to 8.2% in 2020, from 8.1% in 2019.  In 2021, we 

expect overall gross margins from new heavy-duty truck sales of approximately 7.5% to 8.0%.   

Gross margins on new medium-duty commercial vehicle sales increased to 6.3% in 2020, from 5.7% in 
2019.  For 2021, we expect overall gross margins from new medium-duty commercial vehicle sales of approximately 
5.5% to 6.3%, but this will largely depend upon the mix of purchasers and types of vehicles sold.   

  Gross margins on used commercial vehicle sales  increased to 9.9% in  2020, from  8.9% in  2019.   This 
increase is due to the unanticipated increased demand for used commercial vehicles resulting from the COVID-19 
pandemic.  We expect margins on used commercial vehicles to range between 9.0% and 10.0% during 2021.   

Gross margins from commercial vehicle lease and rental sales decreased to 14.3% in 2020, from 16.7% in 
2019.  This decrease is primarily related to decreased rental fleet utilization.  We expect gross margins from lease 
and rental sales of approximately 16.5% to 17.0% during 2021.  Our policy is to depreciate our lease and rental fleet 
using a straight-line method over each customer’s contractual lease term.  The lease unit is depreciated to a residual 
value that approximates fair value at the expiration of the lease term.  This policy results in us realizing reasonable 
gross margins while the unit is in service and a corresponding gain or loss on sale when the unit is sold at the end of 
the lease term. 

  Finance  and  insurance  revenues  and  other  revenues,  as  described  above,  have  limited  direct  costs  and, 

therefore, contribute a disproportionate share of gross profit.   

Selling, General and Administrative Expenses 

  Selling,  General  and  Administrative  (“SG&A”)  expenses  decreased  $88.5  million,  or  11.7%,  in  2020, 
compared to 2019.  This decrease resulted from expense reductions that began in the fourth quarter of 2019 due to 
the anticipated downturn in demand for new commercial vehicles and subsequent expense reductions necessitated 
by the COVID-19 pandemic and decreased selling expense, compared to 2020.  SG&A expenses as a percentage of 
total revenues increased to 14.0% in 2020, from 13.0% in 2019.  Annual SG&A expenses as a percentage of total 
revenues have ranged from 12.4% to 14.0% over the last five years.  In general, when new and used commercial 
vehicle revenues decrease as a percentage of total revenues, SG&A expenses as a percentage of total revenues will 
be at the higher end of this range.  For 2021, we expect SG&A expenses as a percentage of total revenues to range 
from  13.0%  to  14.0%,  due  to  the  increase  in  revenues  from  sales  of  new  and  used  commercial  vehicle  and 
Aftermarket Products and Services.  For 2021, we expect the selling portion of SG&A expenses to be approximately 
25.0% to 30.0% of new and used commercial vehicle gross profit.   

Depreciation and Amortization Expense 

Depreciation and amortization expense increased $2.1 million, or 3.8%, in 2020, compared to 2019.   

Interest Expense, Net 

  Net  interest  expense  decreased  $19.8 million,  or  68.7%,  in  2020,  compared  to 2019.    This  decrease  in 
interest expense is a result of the decrease in inventory levels and lower floor plan interest rates in 2020, compared 
to 2019.  We expect net interest expense in 2021 to decrease, but the amount of the decrease will depend on inventory 
levels,  interest  rate  fluctuations  and  the  amount  of  cash  available  to  make  prepayments  on  our  floor  plan 
arrangements. 

Income before Income Taxes 

Income before income taxes decreased $37.8 million, or 19.9%, in 2020, compared to 2019, as a result of 

the factors described above.   

39 

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income Taxes  

Income tax expense decreased $11.1 million, or 23.2%, in 2020, compared to 2019, as a result of the factors 

described above.  

We provided for taxes at a 24.3% effective rate in 2020, compared to an effective rate of 25.3% in 2019.  

We expect our effective tax rate to be approximately 24.0% to 25.5% of pretax income in 2021.   

Year Ended December 31, 2019 Compared to Year Ended December 31, 2018  

For a discussion of information on the year ended December 31, 2019, refer to Part II Item 7 in the 2019 

Annual Report on Form 10-K.  https://www.sec.gov/ix?doc=/Archives/edgar/data/1012019/000143774920003589/rusha20191119_10k.htm 

Liquidity and Capital Resources 

Our short-term cash requirements are primarily for working capital, inventory financing, the renovation and 
expansion  of  existing  facilities  and  the  construction  or  purchase  of  new  facilities.    Historically,  these  cash 
requirements have been met through the retention of profits, borrowings under our floor plan arrangements and bank 
financings.  As of December 31, 2020, we had working capital of approximately $330.9 million, including $312.0 
million in cash, available to fund our operations.  From time to time, we utilize our excess cash on hand to pay down 
our outstanding borrowings under our floor plan credit agreement with BMO Harris Bank N.A. (“BMO Harris”) (the 
“Floor Plan Credit Agreement”), and the resulting  interest earned is recognized  as  an offset to  our  gross interest 
expense under the Floor Plan Credit Agreement.  

We continually evaluate our liquidity and capital resources based upon (i) our cash and cash equivalents on 
hand,  (ii)  the  funds  that  we  expect  to  generate  through  future  operations,  (iii)  current  and  expected  borrowing 
availability under our secured line of credit, our Working Capital Facility and our Floor Plan Credit Agreement, and 
(iv)  the  potential  impact  of  our  capital  allocation  strategy  and  any  contemplated  or  pending  future  transactions, 
including, but not limited to, acquisitions, equity repurchases, dividends, or other capital expenditures. We believe 
we  will  have  sufficient  liquidity  to  meet  our  debt  service  and  working  capital  requirements,  commitments  and 
contingencies, debt repayments, acquisitions, capital expenditures and any operating requirements for at least the 
next twelve months. 

We have a secured line of credit that provides for a maximum borrowing of $17.5 million.  There were no 
advances outstanding under this secured line of credit at December 31, 2020, however, $12.3 million was pledged 
to  secure  various  letters  of  credit  related  to  self-insurance  products,  leaving  $5.2  million  available  for  future 
borrowings as of December 31, 2020.   

The Working Capital Facility with BMO Harris  includes  up to $100.0 million  of  revolving credit loans 
available to us for working capital, capital expenditures and other general corporate purposes.  The amount of the 
borrowings under the Working Capital Facility are subject to borrowing base limitations based on the value of our 
eligible parts inventory and company vehicles.  The Working Capital Facility includes a $20 million letter of credit 
sublimit.  Borrowings under the Working Capital Facility bear interest at rates based on LIBOR or the Base Rate (as 
such terms are defined in the Working Capital Facility), plus an applicable margin determined based on outstanding 
borrowing under the Working Capital Facility.  In addition, we are required to pay a commitment fee on the amount 
unused under the Working Capital Facility.  The Working Capital Facility expires on the earlier of (i) June 30, 2022 
and (ii) the date on which all commitments under the Working Capital Facility shall have terminated, whether as a 
result  of  the  occurrence  of  the  Commitment  Termination  Date  (as  defined  in  the  Working  Capital  Facility)  or 
otherwise.  There were no advances outstanding under the Working Capital Facility as of December 31, 2020. 

Our long-term real estate debt, floor plan financing agreements and the Working Capital Facility require 
us to satisfy various financial ratios such as the debt-to-worth ratio, leverage ratio and the fixed charge coverage 
ratio and certain requirements for tangible net worth and Generally Accepted Accounting Principles (“GAAP”) net 
worth.  As of December 31, 2020, we were in compliance with all debt covenants related to debt secured by real 
estate, lease and rental units, our floor plan credit agreements and the Working Capital Facility.  We do not anticipate 
any breach of the covenants in the foreseeable future. 

We expect to purchase or lease commercial vehicles worth approximately $150.0 million to $180.0 million 
for our leasing operations during 2021, depending on customer demand, all of which will be financed.  We also 

40 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
expect to make capital expenditures for recurring items such as computers, shop tools and equipment and vehicles 
of approximately $30.0 million to $35.0 million during 2021.  

During the fourth quarter of 2020, we paid a cash dividend of $7.6 million.  Additionally, on February 10,  
2021, our Board of Directors declared a cash dividend of $0.18 per share of Class A and Class B Common Stock, 
to be paid on March 16, 2021, to all shareholders of record as of February 25, 2021.  The total dividend disbursement 
is estimated at approximately $10.1 million.  We  expect  to  continue paying cash dividends  on a  quarterly basis.  
However, there is no assurance as to  future dividends  because  the declaration and  payment  of  such  dividends is 
subject to the business judgment of our Board of Directors and will depend on historic and projected earnings, capital 
requirements, covenant compliance and financial conditions and such other factors as our Board of Directors deem 
relevant. 

On December 8, 2020, we announced that our Board of Directors approved a new stock repurchase program 
authorizing management to repurchase, from time to time, up to an aggregate of $100.0 million of our shares of 
Class A Common Stock and/or Class B Common Stock.  In connection with the adoption of the new stock repurchase 
plan,  we  terminated  the  prior  stock  repurchase  plan,  which  was  scheduled  to  expire  on  December  31,  2020.  
Repurchases, if any, will be made at times and in amounts as we deem appropriate and may be made through open 
market transactions at prevailing market prices, privately negotiated transactions or by other means in accordance 
with federal securities laws. The actual timing, number and value of repurchases under the stock repurchase program 
will  be  determined  by  management  at  its  discretion  and  will  depend  on  a  number  of  factors,  including  market 
conditions, stock price and other factors, including those related to the ownership requirements of our dealership 
agreements with Peterbilt.  As of December 31, 2020, we had repurchased $1.8 million of our shares of common 
stock under the current stock repurchase program.  The current stock repurchase program expires on December 31, 
2021, and may be suspended or discontinued at any time.  

We anticipate funding the capital expenditures for the improvement and expansion of existing facilities and 
recurring expenses through our operating cash flows. We have the ability to fund the construction or purchase of 
new facilities through our operating cash flows or by financing. 

We have no other material commitments for capital expenditures as of December 31, 2020. However, we 
will  continue  to  purchase  vehicles  for  our  lease  and  rental  operations  and  authorize  capital  expenditures  for  the 
improvement or expansion of our existing dealership facilities and construction or purchase of new facilities based 
on market opportunities.   

Cash Flows 

Cash and cash equivalents increased by $130.4 million during the year ended December 31, 2020, compared 
to the year ended December 31, 2019, and increased by $49.9 million during the year ended December 31, 2019, 
compared to the year ended December 31, 2018.  The major components of these changes are discussed below.   

Cash Flows from Operating Activities 

  Cash  flows  from  operating  activities  include  net  income  adjusted  for  non-cash  items  and  the  effects  of 
changes in working capital.  During 2020, operating activities resulted in net cash provided by operations of $763.0 
million.  Net cash provided by operating activities primarily consisted of $114.9 million in net income, as well as 
non-cash  adjustments  related  to  depreciation  and  amortization  of  $177.3  million,  deferred  income  tax  of  $37.9 
million and stock-based compensation of $19.4 million.  Cash used in operating activities included an aggregate of 
$495.9 million net change in operating assets and  liabilities.   Included in  the net change in operating  assets and 
liabilities were cash inflows of $11.2 million from a decrease in accounts receivable, $536.7 million from a decrease 
in inventory, $5.8 million from the  decrease in other current  assets, $31.5 million from the  increase in customer 
deposits and $49.0 million from the increase in  accrued liabilities,  which were  offset by  cash  outflows  of $23.3 
million from the decreases in accounts payable and $115.0 million from the net payments on floor plan (trade).  The 
majority of commercial vehicle inventory is financed through our floor plan credit agreements.   

  During 2019, operating activities resulted in net cash provided by operations of $421.3 million.  Net cash 
provided by operating activities primarily consisted of $141.6 million in net income, as well as non-cash adjustments 
related to depreciation and amortization of $175.5 million, deferred income tax of $23.0 million and stock-based 
compensation of $19.0 million.  Cash used in operating activities included an aggregate of $62.1 million net change 
in operating assets and liabilities.  Included in the net change in operating assets and liabilities were cash inflows of 
$19.8 million from a decrease in accounts receivable, $81.7 million from a decrease in inventory and $6.5 million 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
from the increase in customer deposits, which were offset by cash outflows of $10.5 million from the decreases in 
accounts payable and accrued liabilities, $26.6 million from the net payments on floor plan (trade) and $7.9 million 
from the increase in other current assets.   

Cash Flows from Investing Activities 

  During 2020, cash used in investing activities totaled $127.5 million.  Cash flows used in investing activities 
consist primarily of cash used for capital expenditures.  Capital expenditures totaled $136.2 million during 2020 and 
consisted primarily of purchases of property and equipment, improvements to our existing dealership facilities and 
$93.0 million for purchases of rental and lease vehicles for the rental and leasing operations, which were directly 
offset by borrowings of long-term debt.   

  During 2019, cash used in investing activities totaled $320.5 million.  Cash flows used in investing activities 
consist primarily of cash used for capital expenditures.  Capital expenditures totaled $293.5 million during 2019 and 
consisted primarily of purchases of property and equipment, improvements to our existing dealership facilities and 
$209.3 million for purchases of rental and lease vehicles for the rental and leasing operations, which were directly 
offset by borrowings of long-term debt.  Business acquisitions of $10.2 million consisted of the purchase of a Ford 
dealership  in  Ceres,  California,  and  a  used  truck  dealership  in  Jacksonville,  Florida,  including  the  real  estate 
associated with each dealership.  In addition, we purchased 50% of the equity interest in RTC Canada for $22.5 
million, which is treated as an equity method investment.   

Cash Flows from Financing Activities 

Cash flows provided by (used in) financing activities include borrowings and repayments of long-term debt 
and net payments of floor plan notes payable.  During 2020, our financing activities resulted in net cash used in 
financing of $505.1 million.  The cash outflows consisted primarily of $266.5 million used for principal repayments 
of long-term debt and capital lease obligations, $369.6 million from net payments on floor plan notes payable (non-
trade), and $24.9 million used to purchase 843,020 shares of Rush Class A common stock and 225,444 shares of 
Rush Class B common stock during 2020.  Additionally,  during 2020, we paid  cash dividends of $22.5 million.  
These cash outflows were partially offset by borrowings of $157.3 million of long-term debt for the purchase of 
additional units for our rental and leasing operations and $21.0 million from the issuance of shares related to equity 
compensation plans.   

During 2019, our financing activities  resulted  in net cash used in financing of $50.9  million.   The  cash 
outflows consisted primarily of $191.9 million used for principal repayments of long-term debt and capital lease 
obligations, $135.0 million for payments on a line of credit, $104,000 from net payments on floor plan notes payable 
(non-trade), and $58.2 million used to purchase 1,264,032 shares of Rush Class A common stock and 275,554 shares 
of Rush Class B common stock during 2019.  Additionally, during 2019, we paid cash dividends of $18.3 million.  
These cash outflows were partially offset by borrowings of $210.0 million of long-term debt for the purchase of 
additional units for our rental and leasing operations, $135.0 million from draws on a line of credit and $8.2 million 
from the issuance of shares related to equity compensation plans.   

Most  of  our  commercial  vehicle  inventory  purchases  are  made  on  terms  requiring  payment  to  the 
manufacturer within 15 days or less from the date the commercial vehicles are invoiced from the factory.  We finance 
the majority of all new commercial vehicle inventory and the loan value of our used commercial vehicle inventory 
under the Floor Plan Credit Agreement.  The Floor Plan Credit Agreement includes an aggregate loan commitment 
of $1.0 billion.  Borrowings under the Floor Plan Credit Agreement bear interest at an annual rate equal to (A) the 
greater of (i) zero and (ii) one month LIBOR rate, determined on the last day of the prior month, plus (B) 1.25% and 
are payable monthly.  Loans under the Floor Plan Credit Agreement for the purchase of used commercial vehicle 
inventory are limited to $150.0 million and loans for working capital purposes are limited to $200.0 million.  The 
Floor Plan Credit Agreement expires June 30, 2022, although BMO Harris has the right to terminate at any time 
upon  360  days  written  notice  and  we  may  terminate  at  any  time,  subject  to  specified  limited  exceptions.    On 
December 31, 2020, we had approximately $451.5 million outstanding under the Floor Plan Credit Agreement.  The 
average daily outstanding borrowings under the Floor Plan Credit Agreement were $600.1 million during the year 
ended December 31, 2020.  We utilize our excess cash on hand to pay down our outstanding borrowings under the 
Floor Plan Credit Agreement, and the resulting interest earned is recognized as an offset to our gross interest expense 
under the Floor Plan Credit Agreement. 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Navistar  Financial  Corporation  and  Peterbilt  offer  trade  terms  that  provide  an  interest-free  inventory 
stocking period for certain new commercial vehicles.  This interest-free period is generally 15 to 60 days.  If the 
commercial vehicle is not sold within the interest-free period, we then finance the commercial vehicle under the 
Floor Plan Credit Agreement.   

Cyclicality 

Our  business  is  dependent  on  a  number  of  factors  including  general  economic  conditions,  fuel  prices, 
interest rate fluctuations, credit availability, environmental and other government regulations and customer business 
cycles. Unit sales of new commercial vehicles have historically been subject to substantial cyclical variation based 
on these general economic conditions. According to data published by A.C.T. Research, in recent years, total U.S. 
retail sales of new Class 8 commercial vehicles have ranged from a low of approximately 110,000 in 2010, to a high 
of approximately 281,440 in 2019.  Through geographic expansion, concentration on higher margin Aftermarket 
Products and Services and diversification of our customer base, we have attempted to reduce the negative impact of 
adverse general economic conditions or cyclical trends affecting the Class 8 commercial vehicle industry on our 
earnings. 

Off-Balance Sheet Arrangements 

Other than operating leases entered into prior to the adoption of ASU No. 2016-02, “Leases (“Topic 842”)” 
on  January  1,  2019,  we  do  not  have  any  obligation  under  any  transaction,  agreement  or  other  contractual 
arrangement to which an entity unconsolidated with the Company is a party, that has or is reasonably likely to have, 
a  material  effect  on  our  financial  condition,  changes  in  financial  condition,  revenues  or  expenses,  results  of 
operations, liquidity, capital expenditures or capital resources that is material to investors. 

Contractual Obligations   

We  have  certain  contractual  obligations  that  will  impact  both  our  short  and  long-term  liquidity.  As  of 

December 31, 2020, such obligations were as follows (in thousands): 

Contractual Obligations 

Long-term debt obligations (1) 
Finance lease obligations(2) 
Operating lease obligations(2) 
Floor plan debt obligation 
Interest obligations (3)   
Purchase obligations (4) 
Total 

Total 

3-5 
years 

More than 
5 years 

Less than 1 
year 

Payments Due by Period 
1-3 
years 
(in thousands) 
$   529,654  $   141,672  $  232,656  $ 128,694  $     26,632 
16,931 
28,573 
− 
555 
− 
 $190,210  $     72,691 

47,267 
21,223 
− 
21,911 
− 
$ 724,889  $  323,057 

134,411 
78,927 
511,786 
56,069 
− 
$1,310,847 

31,579 
13,055 
511,786 
26,797 
− 

38,634 
16,076 
− 
6,806 
− 

Refer to Note 8 of Notes to Consolidated Financial Statements. 
(1) 
Refer to Note 10 of Notes to Consolidated Financial Statements.  Amounts include interest. 
(2) 
(3) 
In computing interest expense, we used our weighted average interest rate outstanding on fixed rate debt to 
estimate our interest expense on fixed rate debt.  We used our weighted average variable interest rate on outstanding 
variable rate debt as of December 31, 2020, and added 0.25 percent per year to estimate our interest expense on 
variable rate debt. 
(4) 

The Company does not have any material purchase obligations as of December 31, 2020. 

43 

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7A. Quantitative and Qualitative Disclosures about Market Risk 

  Market risk represents the risk of loss that may impact the financial position, results of operations, or cash 
flows  of  the  Company  due  to  adverse  changes  in  financial  market  prices,  including  interest  rate  risk,  and  other 
relevant market rate or price risks. 

  We are exposed to market risk through interest rates related to our floor plan financing agreements, the 
Working Capital Facility, variable rate real estate debt and discount rates related to finance sales.  The majority of 
our floor plan debt and variable rate real estate debt is based on LIBOR.  As of December 31, 2020, we had floor 
plan  borrowings  of  $511.8  million  and  variable  interest  rate  real  estate  debt  of  approximately  $41.0  million.  
Assuming an increase or decrease in LIBOR of 100 basis  points, annual interest expense could correspondingly 
increase or decrease by approximately $5.5 million.   

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 8.  Financial Statements and Supplementary Data 

Report of Independent Registered Public Accounting Firm 

Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting 

Consolidated Balance Sheets as of December 31, 2020 and 2019 

Consolidated Statements of Income for the Years Ended December 31, 2020, 2019 and 2018 

Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2020, 2019 and 2018 

Consolidated Statements of Shareholders’ Equity for the Years Ended December 31, 2020, 2019 and 2018   

Consolidated Statements of Cash Flows for the Years Ended December 31, 2020, 2019 and 2018 

Notes to Consolidated Financial Statements   

46 

79 

48 

49 

50 

51 

52 

53 

45 

 
 
 
 
 
 
 
 
      
 
 
 
 
 
 
 
 
 
      
 
 
      
 
       
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

The Shareholders and the Board of Directors of Rush Enterprises, Inc.  

Opinion on the Financial Statements  

We have audited the accompanying consolidated balance sheets of Rush Enterprises, Inc. and subsidiaries (the 
Company) as of December 31, 2020 and 2019, and the related consolidated statements of income, comprehensive 
income, shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2020, and 
the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated 
financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2020 
and 2019, and the results of its operations and its cash flows for each of the three years in the period ended December 
31, 2020, in conformity with U.S. generally accepted accounting principles.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the Company’s internal control over financial reporting as of December 31, 2020, based on criteria 
established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (2013 Framework), and our report dated February 24, 2021, expressed an unqualified opinion 
thereon. 

Basis for Opinion 

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an 
opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered with the 
PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities 
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.  

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those 
risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the 
financial statements. Our audits also included evaluating the accounting principles used and significant estimates made 
by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits 
provide a reasonable basis for our opinion.  

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current period audit of the financial 
statements that was communicated or required to be communicated to the audit committee and that: (1) relates to 
accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, 
subjective, or complex judgments. The communication of the critical audit matter does not alter in any way our opinion 
on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter 
below, providing a separate opinion on the critical audit matter or on the account or disclosures to which it relates.  

  New and Used Commercial Vehicle Inventory Reserves 

Description of the 
Matter 

  At December 31, 2020, the Company’s new and used commercial vehicle inventory balance is 

approximately $613.0 million, which is net of management’s estimate of inventory reserves. As 
described in Note 6 to the consolidated financial statements, management adjusts the value of its 
inventory to net realizable value to the extent it determines inventory cost cannot be recovered. 
Management estimates future demand and sales prices to calculate the inventory reserves and to 

46 

 
 
 
 
 
 
 
 
 
 
make corresponding adjustments to the carrying value of these inventories to reflect the lower of 
cost or net realizable value.   

Auditing management’s estimate of the inventory excess reserves involved auditor subjective 
judgment because the estimate is sensitive to changes in management’s assumptions for forecasted 
product demand and future sales prices. 

How We 
Addressed the 
Matter in Our 
Audit 

  We evaluated and tested the design and operating effectiveness of controls over the Company’s 

processes to estimate the inventory reserves, which included management’s review of the 
underlying significant assumptions.  

Our substantive audit procedures included, among others, evaluating the significant assumptions 
described above, and we tested the completeness and accuracy of underlying data used in the 
estimation calculations and evaluating significant assumptions.  We also compared the cost of on-
hand inventories to customer demand forecasts and historical sales. We assessed the historical 
accuracy of management’s estimates and performed sensitivity analyses of significant 
assumptions to evaluate the changes in the inventory reserves that would result from changes in 
the assumptions. 

/s/ Ernst & Young LLP 

We have served as the Company’s auditor since 2002. 

San Antonio, Texas 
February 24, 2021 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
(In Thousands, Except Shares and Per Share Amounts) 

Assets 
Current assets: 
  Cash and cash equivalents 
  Accounts receivable, net 

Inventories, net 

    Prepaid expenses and other 
    Assets held for sale 
Total current assets 
Property and equipment, net 
Operating lease right-of-use assets, net 
Goodwill, net 
Other assets, net 

Total assets 

Liabilities and shareholders’ equity 
Current liabilities: 
  Floor plan notes payable 
  Current maturities of long-term debt 
  Current maturities of finance lease obligations 
    Current maturities of operating lease obligations 
  Trade accounts payable 
  Customer deposits 
  Accrued expenses 
Total current liabilities 
Long-term debt, net of current maturities 
Finance lease obligations, net of current maturities 
Operating lease obligations, net of current maturities 
Other long-term liabilities 
Deferred income taxes, net 
Shareholders’ equity: 
  Preferred stock, par value $.01 per share; 1,000,000 shares 
authorized; 0 shares outstanding in 2020 and 2019 

  Common stock, par value $.01 per share; 60,000,000 Class A 

shares and 20,000,000 Class B shares authorized; 42,503,925 
Class A shares and 12,470,308 Class B shares outstanding in 
2020; and 41,930,472 Class A shares and 12,360,729 Class B 
shares outstanding in 2019 

  Additional paid-in capital 
  Treasury stock, at cost: 10,335 Class A shares and 73,437 Class B 
        shares in 2020 and 7,583,674 Class A shares and 7,959,511 Class B 
        shares in 2019 
  Retained earnings 
    Accumulated other comprehensive income 
Total shareholders’ equity 

December 31, 
2020 

December 31, 
2019 

$          312,048 
  172,481 
  858,291 
14,906 
 – 
1,357,726 
  1,203,719 
60,577 
292,142 
71,229 

$          181,620 
  183,704 
  1,326,080 
20,728 
419 
1,712,551 
  1,279,931 
57,197 
292,142 
65,508 

$      2,985,393 

$      3,407,329 

$       511,786 
  141,672 
26,373 
10,196 
  110,728 
74,209 
151,830 
  1,026,794 
  387,982 
90,740 
51,155 
34,246 
126,439 

$       996,336 
  189,265 
22,892 
10,114 
  133,697 
42,695 
112,390 
  1,507,389 
  438,413 
69,478 
47,555 
20,704 
  164,297 

– 

– 

551 
437,646 

(2,879) 
  831,850 
869 
  1,268,037 

465 
397,267 

(304,129) 
  1,065,553 
337 
  1,159,493 

Total liabilities and shareholders’ equity 

$     2,985,393 

$     3,407,329 

The accompanying notes are an integral part of these consolidated financial statements. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF INCOME 
(In Thousands, Except Per Share Amounts) 

Revenues 
  New and used commercial vehicle sales 
  Aftermarket products and services sales 
  Lease and rental 
  Finance and insurance 
  Other 
    Total revenue 
Cost of products sold 
  New and used commercial vehicle sales 
  Aftermarket products and services sales 
  Lease and rental 
    Total cost of products sold 
Gross profit 
Selling, general and administrative 
Depreciation and amortization 
Gain (loss) on sale of assets 
Operating income 
Other income 
Interest income (expense): 

Interest income 
Interest expense 

    Total interest expense, net 
Income before taxes 
Income tax provision 

Net income  

Earnings per common share 
Basic 
Diluted 

2020 

Year Ended December 31, 
2019 

2018 

$   2,863,309 
1,600,445 
236,223 
21,949 
14,014 
4,735,940 

$   3,757,584 
1,762,510 
247,549 
24,443 
17,761 
5,809,847 

$    3,558,637 
1,670,052 
238,238 
20,535 
18,728 
5,506,190 

2,641,487 
1,016,574 
202,412 
3,860,473 
875,467 
665,258 
57,456 
1,852 
154,605 
6,132 

713 
(9,727) 
9,014 
151,723 
36,836 

3,480,682 
1,097,337 
206,200 
4,784,219 
1,025,628 
753,749 
55,372 
(102) 
216,405 
1,925 

1,680 
(30,487) 
28,807 
189,523 
47,940 

3,280,966 
1,049,684 
197,271 
4,527,921 
978,269 
705,226 
70,489 
297 
202,851 
− 

1,376 
(21,058) 
19,682 
183,169 
44,107 

$     114,887 

$     141,583 

$     139,062 

$     2.09 
$     2.04  

$     2.57 
$     2.51  

$     2.36 
$     2.30  

Dividends declared per common share 

$     0.41 

$     0.34 

$     0.16 

The accompanying notes are an integral part of these consolidated financial statements. 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(In Thousands) 

Year Ended December 31, 
2019 

2020 

2018 

Net income 

$    114,887 

  $    141,583 

  $    139,062 

Other comprehensive income net of tax and net of 

reclassification adjustments: 
   Change in currency translation 

Comprehensive income 

532 

337 

– 

$    115,419 

  $    141,920 

  $    139,062 

The accompanying notes are an integral part of these consolidated financial statements. 

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 
(In Thousands) 

Common Stock 
Shares 
 Outstanding 
Class A         Class B 

$0.01 
Par 
Value 

Additional 
Paid-In 
Capital 

Treasury 
Stock 

Retained 
Earnings 

Accumulated 
Other 
Comprehensive 
Income 

Total 

47,017 

12,703 

$ 454 

$348,044 

$ (120,682) 

$  812,557 

   $               – 

$1,040,373 

207 

– 

1 

2,742 

– 
– 

126 
(4,285) 

– 

– 
– 

– 
340 

– 
(608) 

– 

– 
– 

– 
2 

1 
– 

– 

– 
– 

18,059 
(1,749) 

2,929 
– 

– 
(125,160) 

– 

– 
– 

– 

– 
– 

(7,324) 

(2,008) 
139,062 

43,065 

12,435 

$ 458 

$370,025 

$ (245,842) 

$  942,287 

   $               – 

$1,066,928 

586 

– 

4 

7,585 

– 

– 
– 

– 

– 
– 

– 

– 
– 
– 

– 

– 

– 
– 
– 

– 

– 
– 

175 
(1,896) 

– 

– 
– 
– 

– 
339 

– 
(414) 

– 

– 
– 
– 

– 
2 

1 
– 

– 

– 
– 
– 

19,005 
(2,834) 

3,486 
– 

– 
(58,287) 

– 

– 
– 
– 

– 

– 
– 
– 

(14,037) 

(4,280) 
– 
141,583 

– 

– 
– 
– 

– 

– 

– 
– 

2,743 

18,059 
(1,747) 

2,930 
(125,160) 

(7,324) 

(2,008) 
139,062 

– 

– 
– 
– 

– 

– 

– 
337 
– 

7,589 

19,005 
(2,832) 

3,487 
(58,287) 

(14,037) 

(4,280) 
337 
141,583 

Balance, December 31, 2017 
Stock options exercised and stock 

awards  

Stock-based compensation related 

to stock options, restricted 
shares and employee stock 
purchase plan 

Vesting of restricted share awards 
Issuance of common stock under 
employee stock purchase plan 

Common stock repurchases 
Cash dividends declared on Class 

A common stock 

Cash dividends declared on Class 

B common stock 

Net income 

Balance, December 31, 2018 
Stock options exercised and stock 

awards  

Stock-based compensation related 

to stock options, restricted 
shares and employee stock 
purchase plan 

Vesting of restricted share awards 
Issuance of common stock under 
employee stock purchase plan 

Common stock repurchases 
Cash dividends declared on Class 

A common stock 

Cash dividends declared on Class 

B common stock 

Other comprehensive income 
Net income 

Balance, December 31, 2019 
Stock options exercised and stock 

41,930 

12,360 

$ 465 

$397,267 

$ (304,129) 

$1,065,553 

   $            337 

$1,159,493 

awards  

1,247 

– 

10 

19,582 

Stock-based compensation related 

to stock options, restricted 
shares and employee stock 
purchase plan 

Vesting of restricted share awards 
Issuance of common stock under 
employee stock purchase plan 

Common stock repurchases 
Cancellation of treasury stock 
Cash dividends declared on Class 

A common stock 

Cash dividends declared on Class 

B common stock 

Other comprehensive income 
Net income 

– 
– 

177 
(843) 

(7) 

– 

– 
– 
– 

– 
339 

– 
(225) 
(4) 

– 

– 
– 
– 

– 
2 

2 
– 

72 

– 

– 
– 
– 

19,356 
(2,459) 

3,900 
– 

– 

– 

– 
– 
– 

– 

– 
– 

– 
(24,807) 
326,057 

– 

– 
– 
– 

– 

– 
– 

– 
– 

(326,129) 

(17,062) 

(5,399) 
– 
114,887 

– 

– 
– 

– 
– 

– 

– 

– 
532 
– 

19,592 

19,356 
(2,457) 

3,902 
(24,807) 
– 
– 

(17,062) 

(5,399) 
532 
114,887 

Balance, December 31, 2020 

42,504 

12,470 

$ 551 

$437,646 

$   (2,879) 

$ 831,850 

   $         869 

$1,268,037 

The accompanying notes are an integral part of these consolidated financial statements. 
51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In Thousands) 

Cash flows from operating activities: 
  Net income  
  Adjustments to reconcile net income to net cash provided by 

operating activities 

Depreciation and amortization 
(Gain) loss on sale of property and equipment, net 
Stock-based compensation expense related to employee stock 

              options and employee stock purchases 

(Benefit) provision for deferred income tax expense 
Change in accounts receivable, net 
Change in inventories 
Change in prepaid expenses and other, net 
Change in trade accounts payable 

           (Payments) draws on floor plan notes payable – trade, net 

Change in customer deposits 
Change in accrued expenses 

           Other, net 

Net cash provided by operating activities 

Cash flows from investing activities: 
  Acquisition of property and equipment 
  Proceeds from the sale of property and equipment 
  Business acquisitions 
  Purchase of equity method investment and call option 
    Proceeds from the sale of available for sale securities 
  Other 

Net cash used in investing activities 

Cash flows from financing activities: 

(Payments) draws on floor plan notes payable – non-trade, net 

  Proceeds from long-term debt 
  Principal payments on long-term debt 
  Principal payments on finance lease obligations 
    Draws on line of credit 
    Payments on line of credit 
    Proceeds from issuance of shares relating to employee stock options 
        and employee stock purchases 
    Payments of cash dividends 
  Common stock repurchased 
    Debt issuance costs 

Net cash (used in) provided by financing activities 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents, beginning of year 

Year Ended December 31, 
2019 

2018 

2020 

$  114,887 

$  141,583 

$  139,062 

177,347 
(1,852) 

19,356 
(37,858) 
11,223 
536,682 
5,822 
(23,336) 
(114,958) 
31,514   
   48,974 
(4,819) 
762,982 

(136,200) 
5,783 
− 
− 
− 
    2,960 
(127,457) 

(369,592) 
157,255 
(255,279) 
(11,192) 
− 
− 

21,037 
(22,461) 
(24,865) 
− 
(505,097) 
130,428 
181,620 

175,484 
102 

19,005 
22,989 
19,831 
81,722 
(10,237) 
2,241 
(26,579) 

6,512   

   (12,757) 
1,376 
421,272 

(293,493) 
2,310 
(10,168) 
(22,499) 
− 
    3,394 
(320,456) 

(104) 
210,043 
(183,538) 
(8,331) 
135,000 
(135,000) 

8,244 
(18,317) 
(58,188) 
(731) 
(50,922) 
49,894 
131,726 

185,122 
(297) 

18,059 
5,997 
(7,746) 
(255,040) 
1,907 
18,490 
76,646 
8,833   

   24,331 
− 
215,364 

(238,260) 
6,325 
− 
− 
6,375 
    (1,683) 
(227,243) 

167,812 
156,751 
(167,106) 
(12,429) 
− 
− 

3,926 
(9,332) 
(120,558) 
− 
19,064 
7,185 
124,541 

Cash and cash equivalents, end of year 

$  312,048 

$  181,620 

$  131,726 

Supplemental disclosure of cash flow information: 
  Cash paid during the year for: 

Interest 
Income taxes paid, net 

   Noncash investing and financing activities: 
      Assets acquired under finance leases 
      Guaranty agreement 

$     38,806      
$     36,364        

$     57,373      
$     42,440        

$     42,752    
$     28,674       

$     49,523 
− 

$     44,904 
$       5,025 

$       4,914 
− 

The accompanying notes are an integral part of these consolidated financial statements. 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RUSH ENTERPRISES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

1. 

ORGANIZATION AND OPERATIONS: 

Rush  Enterprises,  Inc.  (the  “Company”)  was  incorporated  in  1965  under  the  laws  of  the  State  of  Texas.    The  Company 
operates a network of commercial vehicle dealerships that  primarily sell commercial vehicles manufactured by Peterbilt, 
International, Hino, Ford, Isuzu, IC Bus or Blue Bird.  Through its strategically located network of Rush Truck Centers, the 
Company provides one-stop service for the needs of its commercial vehicle customers, including retail sales of new and used 
commercial  vehicles,  aftermarket  parts  sales,  service  and  repair  facilities,  financing,  leasing  and  rental,  and  insurance 
products. 

Stock Split 

On September 15, 2020, the Board of Directors of the Company declared a 3-for-2 stock split of the Company’s Class A 
common stock and Class B common stock, to be effected in the form of a stock dividend.  On October 12, 2020, the Company 
distributed one additional share of stock for every two shares of Class A common stock, par value $0.01 per share, and Class 
B common stock, par value $0.01 per share, held by shareholders of record as of September 28, 2020.  All share and per 
share data in this Form 10-K have been adjusted and restated to reflect the stock split as if it occurred on the first day of the 
earliest period presented.  

COVID-19 Risks and Uncertainties 

In March 2020, the World Health Organization made the assessment that COVID-19 could be characterized as a pandemic, 
and the President of the United States declared the COVID-19 outbreak a national emergency.  The Company’s nationwide 
network of commercial vehicle dealerships are classified as “essential businesses” and have remained operational across the 
Company’s dealership network.  Despite the dealerships remaining open, the COVID-19 pandemic had a significant negative 
impact on the Company’s financial results during the year ended December 31, 2020.  The Company is unable to predict the 
impact that the COVID-19 pandemic will have on its future business and operating results due to numerous uncertainties, 
including the duration and severity of the outbreak. 

2. 

SIGNIFICANT ACCOUNTING POLICIES: 

Principles of Consolidation 

The  consolidated  financial  statements  presented  herein  include  the  accounts  of  Rush  Enterprises,  Inc.  together  with  its 
consolidated subsidiaries.  All significant inter-company balances and transactions have been eliminated in consolidation.  

Estimates in Financial Statements 

The  preparation  of  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  requires 
management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of 
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses 
during the reporting period. Actual results may differ from those estimates. 

Cash and Cash Equivalents 

Cash and cash equivalents generally consist of cash and other money market instruments. The Company considers all highly 
liquid investments with an original maturity of ninety days or less to be cash equivalents. 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Allowance for Credit Losses and Repossession Losses 

The Company maintains an allowance for credit losses based on the probability of default, its historical rate of losses, aging 
and  current  economic  conditions.  Accounts  receivable  consists  primarily  of  commercial  vehicle  sales  receivables, 
manufacturers’ receivables, leasing and parts and service receivables and other trade receivables.  The Company writes off 
account  balances  when  it  has  exhausted  reasonable  collection  efforts  and  determined  that  the  likelihood  of  collection  is 
remote.  These write-offs are charged against the allowance for credit losses. 

The Company provides an allowance for repossession losses after considering historical loss experience and other factors 
that  might  affect  the  ability  of  customers  to  meet  their  obligations  on  finance  contracts  sold  by  the  Company  when  the 
Company has a potential liability. 

Inventories 

Inventories are stated at the lower of cost or net realizable value.  Cost is determined by specific identification of new and 
used commercial vehicle inventory and by the first-in, first-out method for tires, parts and accessories.  As the market value 
of the Company’s inventory typically declines over time, reserves are established based on historical loss experience and 
market trends.  These reserves are charged to cost of sales and reduce the carrying value of the Company’s inventory on 
hand.   An allowance is provided when  it is anticipated that  cost  will exceed  net  realizable value less  a reasonable  profit 
margin. 

Property and Equipment 

Property and equipment are stated at cost and depreciated over their estimated useful lives. Leasehold improvements are 
amortized over the useful life of the improvement, or the term of the lease, whichever is shorter. Provision for depreciation 
of property and equipment is calculated primarily on a straight-line basis. The Company capitalizes interest on borrowings 
during the active construction period of major capital projects. Capitalized interest, when incurred, is added to the cost of 
underlying assets and is amortized over the estimated useful life of such assets. The Company recorded capitalized interest 
of  approximately  $163,500  related  to  major  capital  projects  during  2020.    The  cost,  accumulated  depreciation  and 
amortization and estimated useful lives of certain of the Company’s property and equipment are summarized as follows (in 
thousands): 

Land 
Buildings and improvements 
Leasehold improvements 
Machinery and shop equipment 
Furniture, fixtures and computers 
Transportation equipment 
Lease and rental vehicles 
Construction in progress 
Accumulated depreciation and amortization 

2020 
$      136,024 
  495,808 
38,767 
87,090 
81,834 
96,319 
  905,465 
  2,989 
  (640,577) 

2019 
$      137,416 
  474,106 
34,350 
82,594 
73,846 
99,127 
  968,121 
  16,874 
  (606,503) 

Total 

$  1,203,719 

$  1,279,931 

  Estimated Life 

(Years) 
– 
10 – 39 
  2 – 39 
  5 – 20 
  3 – 15 
  3 – 15 
  1 –  8 

The Company recorded depreciation expense of $157.8 million and amortization expense of $19.5 million for the year ended 
December 31, 2020, depreciation expense of $158.7 million and amortization expense of $16.8 million for the year ended 
December 31, 2019, and depreciation expense of $149.1 million and amortization expense of $36.0 million for the year ended 
December 31, 2018.   

As of December 31, 2020, the Company had $109.5 million in lease and rental vehicles under various finance leases included 
in  property  and  equipment, net  of  accumulated  amortization  of  $40.2 million.    The  Company  recorded depreciation and 
amortization expense of $119.9 million related to lease and rental vehicles in lease and rental cost of products sold for the 
year ended December 31, 2020, $120.1 million for the year ended December 31, 2019 and $114.6 million for the year ended 
December 31, 2018. 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodwill  

Goodwill is the excess of the purchase price over the fair value of identifiable net assets acquired in business combinations 
accounted for under the purchase method.  The Company tests goodwill for impairment annually during the fourth quarter, 
or  when  indications  of  potential  impairment  exist.  These  indicators  would  include  a  significant  change  in  operating 
performance, or a planned sale or disposition of a significant portion of the business, among other factors. The Company 
tests  for  goodwill  impairment  utilizing  a  fair  value  approach  at  the  reporting  unit  level.    The  Company  has  deemed  its 
reporting unit to be the Truck Segment, as all components of the Truck Segment are similar. 

The impairment test for goodwill involves comparing the fair  value of  a reporting  unit  to  its carrying amount, including 
goodwill. If the carrying amount of the reporting unit exceeds its fair value, a second step is required to measure the goodwill 
impairment loss. The second step includes hypothetically valuing all the tangible and intangible assets of the reporting unit 
as if the reporting unit had been acquired in a business combination and comparing the hypothetical implied fair value of the 
reporting unit’s goodwill to the carrying amount of that goodwill. If the carrying amount of the reporting unit’s goodwill 
exceeds the hypothetical implied fair value of the goodwill, the Company would recognize an impairment loss in an amount 
equal to the excess, not to exceed the carrying amount. The Company determines the fair values calculated in an impairment 
test using the discounted cash flow method, which requires assumptions and estimates regarding future revenue, expenses 
and cash flow projections.  The  analysis is based  upon available information  regarding expected  future cash flows of its 
reporting unit discounted at rates consistent with the cost of capital specific to the reporting unit. 

No impairment write down was required in the fourth quarter of 2020.  However, the Company cannot predict the occurrence 
of certain events that might adversely affect the reported value of goodwill in the future.   

The carrying amount of goodwill for the Company for the years ended December 31, 2020 and 2019 was $292.1 million.  

Other Assets  

ERP Platform 

The total capitalized costs of the Company’s SAP enterprise resource planning software platform (“the ERP Platform”) of 
$7.0 million are recorded on the Consolidated Balance Sheet in Other Assets.  Amortization expense relating to the ERP 
Platform,  which  is  recognized  in  depreciation  and  amortization  expense  in  the  Consolidated  Statements  of  Income  and 
Comprehensive  Income,  was  $1.9  million  for  the  year  ended  December  31,  2020  and  $1.9  million  for  the  year  ended 
December 31, 2019.  The Company estimates that amortization expense relating to the ERP Platform will be approximately 
$1.2 million for each of the next five years.   

In  the  first  quarter  of  2018,  as  part  of  an  assessment  that  involved  a  technical  feasibility  study  of  the  then  current  ERP 
Platform, the Company determined that a majority of the components of this ERP Platform would require replacement earlier 
than  originally  anticipated;  in  prior  disclosures,  the  Company  had  referred  to  the  ERP  Platform  separately  as  the  SAP 
enterprise  software  and  SAP  dealership  management  system.    In  accordance  with  Accounting  Standards  Codification 
(“ASC”) Topic 350-40, in the first quarter of 2018, the Company adjusted the useful life of these components that were 
replaced so that the respective net book values of the components were fully amortized upon replacement in May 2018.  The 
Company amortized the remaining net book value of the components that were replaced on a straight-line basis in February 
2018 through May 2018. The Company recorded amortization expense of $19.9 million in 2018 related to the components 
of the ERP Platform that were replaced.  The ERP Platform asset and related amortization are reflected in the Truck Segment. 

Franchise Rights 

The Company’s only significant identifiable intangible assets, other than goodwill, are rights under franchise agreements 
with manufacturers.  The fair value of the franchise right is determined at the acquisition date by discounting the projected 
cash flows specific to each acquisition. The carrying value of the Company’s manufacturer franchise rights was $7.0 million 
at December 31, 2020 and 2019, and is included in Other Assets on the accompanying Consolidated Balance Sheet. The 
Company has determined that manufacturer franchise rights have an indefinite life, as there are no economic or other factors 
that limit their useful lives and they are expected to generate cash flows indefinitely due to the historically long lives of the 
manufacturers’ brand names. Furthermore, to the extent that any agreements evidencing manufacturer franchise rights have 

55 

 
 
 
 
 
 
 
 
 
expiration dates, the Company expects that it will be able  to renew those agreements in the ordinary course of business. 
Accordingly, the Company does not amortize manufacturer franchise rights.  

Due to the fact that manufacturer franchise  rights are  specific to a  geographic  region, the Company  has determined that 
evaluating  and  including  all  locations  acquired  in  the  geographic  region  is  the  appropriate  level  for  purposes  of  testing 
franchise rights for impairment.  Management reviews indefinite-lived manufacturer franchise rights for impairment annually 
during  the fourth  quarter, or more  often  if  events  or  circumstances  indicate  that  an  impairment  may  have  occurred. The 
Company  is  subject  to  financial  statement  risk  to  the  extent  that  manufacturer  franchise  rights  become  impaired  due  to 
decreases in the fair market value of its individual franchises. 

The significant estimates and assumptions used by management in assessing the recoverability of manufacturer franchise 
rights include estimated future cash flows, present value discount rate and other factors. Any changes in these estimates or 
assumptions could result in an impairment charge. The estimates of future cash flows, based on reasonable and supportable 
assumptions and projections, require management’s subjective judgment. Depending on the assumptions and estimates used, 
the  estimated  future  cash  flows  projected  in  the  evaluations  of  manufacturer  franchise  rights  can  vary  within  a  range  of 
outcomes. 

No impairment write-down was required in the period presented.  The Company cannot predict the occurrence of certain 
events that might adversely affect the reported value of manufacturer franchise rights in the future. 

Equity Method Investment and Call Option 

On February 25, 2019, the Company acquired 50% of the equity interest in Rush Truck Centres of Canada Limited (“RTC 
Canada”), which acquired the operating assets of Tallman Group, the largest International Truck dealer in Canada.  The 
Company was also granted a call option in the purchase agreement that provides the Company with the right to acquire the 
remaining 50% equity interest in RTC Canada until the close of business on February 25, 2024.   The value of the Company’s 
call option was $3.6 million as of December 31, 2020, and is reported in Other Assets on the Consolidated Balance Sheet.   

On  April  25,  2019,  the  Company  entered  into  a  Guaranty  Agreement  (“Guaranty”)  with  Bank  of  Montreal  (“BMO”), 
pursuant to which the Company agreed to guaranty up to CAD250 million (the “Guaranty Cap”) of certain credit facilities 
entered into by and between Tallman Truck Centre  Limited (“TTCL”)  and  BMO.   The Company owned a 50% equity 
interest in TTCL, which was the sole owner of RTC Canada.  Later in 2019, RTC Canada and TTCL were amalgamated 
into  RTC  Canada.    Interest,  fees  and  expenses  incurred  by  BMO  to  enforce  its  rights  with  respect  to  the  guaranteed 
obligations and its rights against the Company under the Guaranty are not subject to the Guaranty Cap.  In exchange for the 
Guaranty, RTC Canada is receiving a reduced rate of interest on its credit facilities with BMO.  The Guaranty was valued 
at $5.2 million as of December 31, 2020 and $5.1 million as of December 31, 2019, and is included in the investment in 
RTC Canada.  As of December 31, 2020, the  Company’s  investment  in  RTC Canada  is $32.0 million.  The Company’s 
equity income in RTC Canada is included in Other income on the Consolidated Statements of Income. 

Income Taxes 

Management’s judgment is required to determine the provisions for income taxes and to determine whether deferred tax 
assets will be realized in full or in part.  Deferred income tax assets and liabilities are measured using enacted tax rates 
expected to apply to taxable income in the years  in which those temporary differences  are expected to  be recovered or 
settled.  When it is more likely than not that all or some portion of specific deferred income tax assets will not be realized, 
a  valuation  allowance  must  be  established  for  the  amount  of  deferred  income  tax  assets  that  are  determined  not  to  be 
realizable.  Accordingly, the facts and financial circumstances impacting deferred income tax assets are reviewed quarterly 
and management’s judgment is applied to determine the amount of valuation allowance required, if any, in any given period.  

In determining its provision for income taxes, the Company uses an annual effective income tax rate based on annual income, 
permanent  differences  between  book  and  tax  income,  and statutory  income  tax  rates.  The  effective  income tax  rate also 
reflects its assessment of the ultimate outcome of tax audits. The Company adjusts its annual effective income tax rate as 
additional information on outcomes or events becomes available. Discrete events such as audit settlements or changes in tax 
laws are recognized in the period in which they occur.  

The Company’s income tax returns are periodically audited by tax authorities.  These audits include questions regarding the 
Company’s tax filing positions, including the timing and amount of deductions.  In evaluating the exposures associated with 

56 

 
 
 
 
 
 
 
 
 
 
 
 
its various tax filing positions, the Company adjusts its liability for unrecognized tax benefits and income tax provision in 
the period in which an uncertain tax position is effectively settled, the statute of limitations expires for the relevant taxing 
authority to examine the tax position or when more information becomes available. 

The  Company’s  liability  for  unrecognized  tax  benefits  contains  uncertainties  because  management  is  required  to  make 
assumptions and to apply judgment to estimate the exposures associated with its various filing positions.  The Company’s 
effective income tax rate is also affected by changes in tax law, the level of earnings and the results of tax audits.  Although 
the Company believes that the judgments and estimates are reasonable, actual results could differ, and the Company may be 
exposed  to  losses  or  gains  that  could  be  material.    An  unfavorable  tax  settlement  would  generally  require  use  of  the 
Company’s  cash  and  result  in  an  increase  in  its  effective  income  tax  rate  in  the  period  of  resolution.    A  favorable  tax 
settlement would be recognized as a reduction in the Company’s effective income tax rate in the period of resolution.  The 
Company’s  income  tax  expense  includes  the  impact  of  reserve  provisions  and  changes  to  reserves  that  it  considers 
appropriate, as well as related interest.   

Revenue Recognition Policies 

Effective January 1, 2018, the Company adopted ASU 2014-09, “Revenue from Contracts with Customers (“Topic 606”),” 
using the modified retrospective transition method.  This standard applies to all contracts with customers, except for contracts 
that  are  within  the  scope  of  other  standards,  such  as  leases,  insurance,  collaboration  arrangements  and  financial 
instruments.  Under Topic 606, the Company recognizes revenue when its customer obtains control of promised goods or 
services, in an amount that reflects the consideration which the Company expects to receive in exchange for those goods or 
services.  To determine revenue recognition for arrangements that the Company determines are within the scope of Topic 
606, the Company performs the following five steps: (i) identify the contract with a customer; (ii) identify the performance 
obligations  in  the  contract;  (iii)  determine  the  transaction  price;  (iv)  allocate  the  transaction  price  to  the  performance 
obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation.  The 
Company only applies the five-step model to contracts when it is probable that it will collect the consideration it is entitled 
to in exchange for the goods or services it transfers to the customer.  At contract inception, once the contract is determined 
to  be  within  the  scope  of  Topic  606,  the  Company  assesses  the  goods  or  services  promised  within  each  contract  and 
determines those that are performance obligations.  The Company then assesses whether each promised good or service is 
distinct and recognize as revenue the amount of the transaction price that is allocated to the respective performance obligation 
when (or as) the performance obligation is satisfied.  For a complete discussion of accounting for revenue, see Note 18 – 
Revenue of the Notes to Consolidated Financial Statements. 

Cost of Sales 

For the Company’s new and used commercial vehicle operations, cost of sales consists primarily of the Company’s actual 
purchase  price,  plus  make-ready  expenses,  less  any  applicable  manufacturers’  incentives.    For  the  Company’s  parts 
operations,  cost  of  sales  consists  primarily  of  the  Company’s  actual  purchase  price,  less  any  applicable  manufacturers’ 
incentives.  For the Company’s service and collision center operations, technician labor cost is the primary component of 
cost  of  sales.  For  the  Company’s  rental  and  leasing  operations,  cost  of  sales  consists  primarily  of  depreciation  and 
amortization, rent, maintenance costs, license costs and interest expense on the lease and rental fleet owned and leased by 
the Company.  There are no costs of sales associated with the Company’s finance and insurance revenue or other revenue. 

Leases 

The  Company  leases  commercial  vehicles  and  real  estate  under  finance  and  operating  leases.  The  Company  determines 
whether an arrangement is a lease at its inception.  For leases with terms greater than twelve months, the Company records 
a lease asset and liability at the present value of lease payments over the term. Many of the Company’s leases include renewal 
options and termination options that are factored into its determination of lease payments when appropriate.   

When available, the Company uses the rate implicit in the lease to discount lease payments to present value; however, most 
of  its  leases  do  not  provide  a  readily  determinable  implicit  rate.  Therefore,  the  Company  must  estimate  its  incremental 
borrowing rate to discount the lease payments based on information available at lease commencement.  

The Company leases commercial vehicles that the Company owns to customers.   Lease and rental revenue is recognized 
over the period of the related lease or rental agreement.  Variable rental revenue is recognized when it is earned.   

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Taxes Assessed by a Governmental Authority  

The Company accounts for sales taxes assessed by a governmental authority that are directly imposed on a revenue-producing 
transaction on a net (excluded from revenues) basis.  

Selling, General and Administrative Expenses 

Selling, general and administrative expenses consist primarily of incentive based compensation for sales, finance and general 
management personnel, salaries for administrative personnel and expenses for rent, marketing, insurance, utilities, research 
and development and other general operating purposes. 

Stock Based Compensation 

The  Company  applies  the  provisions  of  ASC  topic  718-10,  “Compensation  –  Stock  Compensation,”  which  requires  the 
measurement and recognition of compensation expense for all share-based payment awards made to employees and directors, 
including grants of employee stock options, restricted  stock units,  restricted  stock  awards and  employee  stock purchases 
under the Employee Stock Purchase Plan, based on estimated fair values.  

The Company uses the Black-Scholes option-pricing model to estimate the fair value of share-based payment awards on the 
date of grant.  The value of the portion of the award that is ultimately expected to vest is recognized as expense over the 
requisite service periods.  

Compensation expense for all share-based payment awards is recognized using the straight-line single-option method.  Stock-
based  compensation  expense  is  recognized  based  on  awards  expected  to  vest.    Accordingly,  stock  based  compensation 
expense has been reduced for estimated forfeitures.  Forfeitures are estimated at the time of grant and revised, if necessary, 
in subsequent periods if actual forfeitures differ from those estimates.   

The Company determines the fair value of share-based payment awards on the date of grant using an option-pricing model 
that is affected by the Company’s stock price, as well as assumptions regarding a number of highly complex and subjective 
variables.  These variables include the Company’s expected stock price volatility over the term of the awards and actual and 
projected stock option exercise behaviors.  Option-pricing models were developed for use in estimating the value of traded 
options that have no vesting or hedging restrictions and are fully transferable.  Because the Company’s stock options have 
characteristics that are significantly different from traded options and because changes in the subjective assumptions can 
materially affect the estimated value, in management’s opinion, the existing valuation models may not provide an accurate 
measure of fair value and it may not be indicative of the fair value observed in a market transaction between a willing buyer 
and a willing seller. 

The following table reflects the weighted-average fair value of stock options granted during each period using the Black-
Scholes option valuation model with the following weighted-average assumptions used: 

Expected stock volatility 
Weighted-average stock volatility 
Expected dividend yield 
Risk-free interest rate 
Expected life (years) 
Weighted-average fair value of 

stock options granted 

2020 
33.11% 
33.11% 
  1.20% 
  0.80% 

2019 
31.29% 
31.29% 
  1.13% 
  2.45% 

2018 
31.68% 
31.68% 
  0.00% 
  2.69% 

         6.0 

         6.0 

         6.0 

$ 6.36 

$ 8.37 

$ 10.31 

The Company computes its historical stock price volatility in accordance with ASC Topic 718-10.   The risk-free interest 
rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of 
grant.  The dividend yield assumption is based on the Company’s history and expectation of dividend payouts.  The expected 
life of stock options represents the weighted-average period the stock options are expected to remain outstanding. 

58 

 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
Advertising Costs 

Advertising costs are expensed as incurred.  Advertising and marketing expense was $7.9 million for 2020, $11.5 million for 
2019  and  $10.4 million  for 2018.    Advertising  and  marketing  expense  is  included  in  selling,  general  and  administrative 
expense.  

Accounting for Internal Use Software 

The Company’s accounting policy with respect to accounting for computer software developed or obtained for internal use 
is consistent with ASC topic 350-40, which provides guidance on accounting for the costs of computer software developed 
or obtained for internal use and identifies characteristics of internal-use software.  The Company has capitalized software 
costs, including capitalized interest, of approximately $7.0 million as of December 31, 2020, net of accumulated amortization 
of $12.1 million, and had $8.9 million as of December 31, 2019, net of accumulated amortization of $10.2 million.   

Insurance 

The Company is partially self-insured for a portion of the claims related to its property and casualty insurance programs.  
Accordingly,  the  Company  is  required  to  estimate  expected  losses  to  be  incurred.    The  Company  engages  a  third-party 
administrator to assess any open claims and the Company adjusts its accrual accordingly on an annual basis.  The Company 
is also partially self-insured for a portion of the claims related to its worker’s compensation and medical insurance programs.  
The Company uses actuarial information provided from third-party administrators to calculate an accrual for claims incurred, 
but not reported, and for the remaining portion of claims that have been reported.   

Fair Value Measurements 

The Company has various financial instruments that it must measure at fair value on a recurring basis.  See Note 9 – Financial 
Instruments and Fair Value of the Notes to Consolidated Financial Statements, for further information. The Company also 
applies the provisions of fair value measurement to various nonrecurring measurements for its financial and nonfinancial 
assets and liabilities. 

Applicable accounting standards define fair value as the price that would be received to sell an asset or paid to transfer a 
liability  in  an  orderly  transaction  between  market  participants  at  the  measurement  date  (an  exit  price).  The  Company 
measures its assets and liabilities using inputs from the following three levels of the fair value hierarchy: 

Level 1 inputs are unadjusted quoted prices in active markets for identical assets or liabilities that the Company has the ability 
to access at the measurement date. 

Level 2 inputs include quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar 
assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability 
(i.e., interest rates, yield curves, etc.), and inputs that are derived principally from or corroborated by observable market data 
by correlation or other means (market corroborated inputs). 

Level 3 includes unobservable inputs that reflect the Company’s assumptions about what factors market participants would 
use in pricing the asset or liability. The Company develops these inputs based on the best information available, including 
its own data. 

Acquisitions 

The Company uses the acquisition method of accounting for the recognition of assets acquired and liabilities assumed through 
acquisitions at their estimated fair values as of the date of acquisition. Any excess consideration transferred over the estimated 
fair values of the identifiable net assets acquired is recorded as goodwill. While the Company uses its best estimates and 
assumptions to measure the fair value of the identifiable assets acquired and liabilities assumed at the acquisition date, the 
estimates are inherently uncertain and subject to refinement. As a result, during the measurement period, which is not to 
exceed one year from the date of acquisition, any  changes in  the  estimated fair  values  of  the net  assets recorded for the 
acquisitions will result in an adjustment to goodwill. Upon the conclusion of the measurement period or final determination 
of the values of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the 
Consolidated Statements of Income. 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Recent Accounting Pronouncements 

In June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-13, "Financial Instruments - Credit 
Losses (Topic 326)," which modified the measurement of expected credit losses of certain financial instruments. Credit losses 
on trade and other receivables, held-to-maturity debt securities, and other instruments reflect the Company's current estimate 
of the expected credit losses and generally results in the earlier recognition of allowance for losses. The Company adopted 
the standard effective January 1, 2020.  The adoption of this standard  did not  have  a material impact on the Company’s 
consolidated financial statements. 

In March 2020, the FASB issued ASU 2020-04, “Reference Rate Reform (Topic 848),” which provides temporary optional 
guidance  to  ease  the  potential  financial  reporting  burden  of  the  expected  market  transition  away  from  LIBOR.  The  new 
guidance provides optional expedients and exceptions for applying U.S. GAAP to contract modifications, hedge accounting, 
and other transactions affected by reference rate reform if certain criteria are met through December 31, 2022. The Company 
is currently evaluating the effect this standard will have on its financial position, results of operations and related disclosures. 

3. 

SUPPLIER CONCENTRATION: 

Major Suppliers and Dealership Agreements 

The  Company  has  entered  into  dealership  agreements  with  various  manufacturers  of  commercial  vehicles  and  buses 
(“Manufacturers”). These agreements are nonexclusive agreements that allow the Company to stock, sell at retail and service 
commercial vehicles and sell  parts from the Manufacturers in the  Company’s  defined market. The agreements  allow  the 
Company to use the Manufacturers’ names, trade symbols and intellectual property and expire as follows: 

Manufacturer 
Peterbilt 
International 
Isuzu 
Hino 
Ford 
Blue Bird 
IC Bus 

Expiration Dates 

  November 2021 through September 2022 

March 2021 through May 2025 
Indefinite 
Indefinite 
Indefinite 
August 2024 
March 2021 through May 2025 

These agreements, as well as agreements with various other Manufacturers, impose a number of restrictions and obligations 
on the Company, including restrictions on a change in control of the Company and the maintenance of certain required levels 
of  working  capital.  Violation  of  these  restrictions  could  result  in  the  loss  of  the  Company’s  right  to  purchase  the 
Manufacturers’ products and use the Manufacturers’ trademarks.  

The Company purchases its new Peterbilt vehicles from Peterbilt and most of the parts sold at its Peterbilt dealerships from 
PACCAR, Inc, the parent company of Peterbilt, at prevailing prices charged to all franchised dealers.  Sales of new Peterbilt 
trucks accounted for approximately 59.0% of the Company’s new vehicle sales revenue for the year ended December 31, 
2020,  61.6%  of  the  Company’s  new  vehicle  sales  revenue  for  the  year  ended  December 31,  2019,  and  62.5%  of  the 
Company’s new vehicle sales revenue for the year ended December 31, 2018. 

Primary Lenders 

The  Company  purchases  its  new  and  used  commercial  vehicle  inventories  with  the  assistance  of  floor  plan  financing 
programs as described in Note 7 to these Notes to Consolidated Financial Statements.  The Company’s floor plan financing 
agreements provide that the occurrence of certain events will be considered events of default.  In the event that the Company’s 
floor plan financing becomes insufficient, or its relationship with any of its current primary lenders terminates, the Company 
would need to obtain similar financing from other sources. Management believes it can obtain additional floor plan financing 
or alternative financing if necessary.  

The Company also acquires lease and rental vehicles with the assistance of financing agreements with PACCAR Leasing 
Company and Bank of America.  The financing agreements are secured by a lien on the acquired vehicle.  The terms of the 
financing agreements are similar to the corresponding lease agreements with the Company’s customers.   

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Concentrations of Credit Risks 

Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of 
cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with what it considers 
to  be  quality  financial  institutions  based  on  periodic  assessments  of  such  institutions.    The  Company’s  cash  and  cash 
equivalents may be uninsured or in deposit accounts that exceed the Federal Deposit Insurance Corporation insurance limit.  

The  Company  controls  credit  risk  through  credit  approvals  and  by  selling  a  majority  of  its  trade  receivables,  other  than 
vehicle accounts receivable, without recourse.  Concentrations of credit risk with respect to trade receivables are reduced 
because a large number of geographically diverse customers make up the Company’s customer base; however, substantially 
all of the Company’s business is concentrated in the United States commercial vehicle markets and related aftermarkets.  

The Company generally sells finance contracts it enters into with customers to finance the purchase of commercial vehicles 
to  third  parties.    These  finance  contracts  are  sold  by  the  Company  both  with  and  without  recourse.    A  majority  of  the 
Company’s finance contracts are sold without recourse. The Company provides an allowance for doubtful receivables and a 
reserve for repossession losses related to finance contracts sold with recourse.  Historically, the Company’s allowances and 
reserves have covered losses inherent in these receivables. 

4. 

ACCOUNTS RECEIVABLE: 

The Company’s accounts receivable, net, consisted of the following (in thousands): 

Trade accounts receivable from sale of vehicles 
Trade receivables other than vehicles 
Warranty claims 
Other accounts receivable 
Less allowance for credit losses 

Total 

5. 

INVENTORIES: 

The Company’s inventories, net, consisted of the following (in thousands): 

New commercial vehicles 
Used commercial vehicles 
Parts and accessories 
Other 
Less allowance 

Total 

December 31, 

2020 

2019 

$    82,338 
58,689 
9,032 
  24,027 
(1,605) 

  $    82,991 
68,376 
  16,819 
  16,942 
(1,424) 

$  172,481 

  $  183,704 

December 31, 

2020 

2019 

$       563,097 
56,214 
  238,195 
16,175 
(15,390) 

$       967,785 
84,610 
  273,185 
17,763 
(17,263) 

$      858,291 

$   1,326,080 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6.  

VALUATION ACCOUNTS: 

Valuation and allowance accounts include the following (in thousands): 

Balance 
Beginning 
 of Year 

Net 
Charged to 
Costs and 
Expenses 

Net Write-
Offs 

Balance  
End 
 of Year 

2020 
Reserve for parts inventory  
Reserve for commercial vehicle inventory 

$     7,661 
9,602 

$      4,501  $    (2,847)  $      9,315 
6,075 

(13,125) 

9,598 

2019 
Reserve for accounts receivable 
Reserve for warranty receivables 
Reserve for parts inventory  
Reserve for commercial vehicle inventory 

2018 
Reserve for accounts receivable 
Reserve for warranty receivables 
Reserve for parts inventory  
Reserve for commercial vehicle inventory 

$        987 
429 
7,050 
4,587 

$      2,065  $    (2,038) 
(1,680) 
(3,849) 
(7,474) 

1,661 
4,460 
12,489 

$      1,014 
410 
7,661 
9,602 

$        616  $      2,183 
2,031 
2,744 
3,550 

210 
6,230 
5,953 

$    (1,812) 
(1,812) 
(1,924) 
(4,916) 

$         987 
429 
7,050 
4,587 

Accounts Receivable and Allowance for Credit Losses 

The  Company  adopted  Topic  326  on  January  1,  2020.    The  Company  did  not  recognize  an  adjustment  to  the  beginning 
balance of retained earnings because the new accounting standard did not have a material impact on its consolidated financial 
statements.    The  Company  establishes  an  allowance  for  credit  losses  to  present  the  net  amount  of  accounts  receivable 
expected  to  be  collected.    Under  Topic  326,  the  Company  is  required  to  remeasure  expected  credit  losses  for  financial 
instruments held on the reporting date based on historical experience, current conditions and reasonable forecasts. 

Accounts receivable consists primarily of commercial vehicle sales receivables, manufacturers’ receivables and leasing, parts 
and service sales receivables and other trade receivables.  The Company maintains an allowance for credit losses based on 
the probability of default, its historical rate of losses, aging and current economic conditions. The Company’s assessment of 
future losses in 2020 considered the impact of the COVID-19 pandemic on forecasted economic trends.  The Company writes 
off account balances when it has exhausted reasonable collection efforts and determined that the likelihood of collection is 
remote.  These write-offs are charged against the allowance for credit losses. 

The following table summarizes the changes in the allowance for credit losses (in thousands): 

Balance 
December 31, 
2019 

Provision for 
the Year 
Ended 
December 31, 
2020 

Write offs 
Against 
Allowance, net 
of Recoveries 

Balance 
December 31, 
2020 

Commercial vehicle receivables 
Manufacturers’ receivables 
Leasing, parts and service receivables 
Other receivables 
Total 

$ 

$ 

11  $ 
410 
989 
14 
1,424  $ 

161  $ 

1,169 
1,852 
21 
3,203  $ 

−  $ 

(1,443) 
(1,563) 
(16) 
(3,022)  $ 

172 
136 
1,278 
19 
1,605 

Inventory 

The Company provides a reserve for obsolete and slow moving parts. The reserve is reviewed and, if necessary, adjustments 
are made on a quarterly basis. The Company relies on historical information to support its reserve. Once the inventory is 
written down, the Company does not reverse any reserve balance until the inventory is sold.  

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The valuation for new and used commercial vehicle inventory is based on specific identification. A detail of new and used 
commercial vehicle inventory is reviewed and,  if  necessary, adjustments  to the  value of specific  vehicles  are made on a 
quarterly basis.  

7. 

FLOOR PLAN NOTES PAYABLE AND LINES OF CREDIT: 

Floor Plan Notes Payable  

Floor  plan  notes  are  financing  agreements  to  facilitate  the  Company’s  purchase  of  new  and  used  commercial  vehicle 
inventory.  These notes are collateralized by the inventory purchased and accounts receivable arising from the sale thereof. 
The Company’s Floor Plan Credit Agreement provides for a loan commitment of up to $1.0 billion and has the interest rate 
benchmarked to LIBOR, as defined in the agreement.  The interest rate under the Company’s Floor Plan Credit Agreement 
is  the  one  month  LIBOR  rate  plus  1.25%.    The  effective  interest  rate  applicable  to  the  Company’s  Floor  Plan  Credit 
Agreement was approximately 1.4% as of December 31, 2020.  The Company utilizes its excess cash on hand to pay down 
its outstanding borrowings under its Floor Plan Credit Agreement, and the resulting interest earned is recognized as an offset 
to the Company’s gross interest expense under the Floor Plan Credit Agreement.  The Company is required to pay a monthly 
working capital fee equal to 0.16% per annum multiplied by the amount of voluntary prepayments of new and used inventory 
loans.   

The Company finances substantially all of the purchase price of its new commercial vehicle inventory and the loan value of 
its  used  commercial  vehicle  inventory  under  its  Floor  Plan  Credit  Agreement,  under  which  BMO  Harris  pays  the 
manufacturer directly with respect to new commercial vehicles.  Amounts borrowed under the Company’s Floor Plan Credit 
Agreement are due when the related commercial vehicle inventory (collateral) is sold and the sales proceeds are collected by 
the Company.  The Company’s Floor Plan Credit Agreement expires June 30, 2022, although BMO Harris has the right to 
terminate the Floor Plan Credit Agreement at any time upon 360 days written notice and the Company may terminate at any 
time,  subject  to  specified  limited  exceptions.  On  December  31,  2020,  the  Company  had  approximately  $451.5  million 
outstanding under its Floor Plan Credit Agreement. 

In June 2012, the Company entered into a wholesale financing agreement with Ford Motor Credit Company that provides 
for the financing of, and is collateralized by, the Company’s new Ford vehicle inventory.  This wholesale financing agreement 
bore interest at a rate of Prime plus 150 basis points minus certain incentives and rebates.  As of December 31, 2020, the 
Company had did not have an outstanding balance under the Ford Motor Credit Company wholesale financing agreement. 

The Company’s weighted average interest rate for floor plan notes payable was 1.2% for the year ended December 31, 2020, 
and 2.6% for the year ended December 31, 2019, which is net of interest related to prepayments of new and used inventory 
loans.   

Assets pledged as collateral were as follows (in thousands): 

Inventories, new and used vehicles at cost based on specific identification,  
   net of allowance 
Vehicle sale related accounts receivable 

Total 

December 31, 

2020 

2019 

$      613,236 
82,338 

$    1,042,794 
82,991 

$      695,574 

$    1,125,785 

Floor plan notes payable related to vehicles 

 $      511,786 

 $      996,336 

Lines of Credit 

The Company has a secured line of credit that provides for a maximum borrowing of $17.5 million.  There were no advances 
outstanding under this secured line of credit at December 31, 2020; however, $12.3 million was pledged to secure various 
letters of credit related to self-insurance products, leaving $5.2 million available for future borrowings as of December 31, 
2020.   
The Company’s Working Capital Facility with BMO Harris includes up to $100.0 million of revolving credit loans available 
to it for working capital, capital expenditures and other general corporate purposes.  The amount of the borrowings under the 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Working  Capital  Facility  are  subject  to  borrowing  base  limitations  based  on  the  value  of  the  Company’s  eligible  parts 
inventory and company vehicles.  The Working Capital Facility includes a $20 million letter of credit sublimit.  Borrowings 
under the Working Capital Facility bear interest at rates based on LIBOR or the Base Rate (as such terms are defined in the 
Working Capital Facility), plus an applicable margin determined based on outstanding borrowing under the Working Capital 
Facility.  In addition, the Company is required to pay a commitment fee on the amount unused under the Working Capital 
Facility. The Working Capital Facility expires on the earlier of (i) June 30, 2022 and (ii) the date on which all commitments 
under  the  Working  Capital  Facility  shall  have  terminated,  whether  as  a  result  of  the  occurrence  of  the  Commitment 
Termination Date (as defined in the Working Capital Facility) or otherwise.  There were no advances outstanding under the 
Working Capital Facility as of December 31, 2020. 

8.  

LONG-TERM DEBT: 

Long-term debt was comprised of the following (in thousands): 

Variable interest rate term notes 
Fixed interest rate term notes 

Total debt 

Less: current maturities 

December 31, 

2020 

2019 

$     40,975 
488,679 

$     58,416 
569,262 

529,654  

627,678  

 (141,672) 

 (189,265) 

Total long-term debt, net of current maturities 

$   387,982  

$   438,413  

As of December 31, 2020, long-term debt maturities were as follows (in thousands): 

  2021 
  2022 
  2023 
  2024 
  2025 
  Thereafter 

  Total 

141,672 
  125,511 
  107,145 
  81,916 
  46,778 
26,632 

$   529,654  

The interest rates on the Company’s variable interest rate notes are based on various LIBOR and Prime benchmark rates.  
The interest rates on the notes ranged from approximately 1.6% to 3.5% on December 31, 2020.  Payments on the notes 
range from approximately $5,330 to $522,636 per month, plus interest.  Maturities of these notes range from October 2022 
to October 2025. 

The Company’s fixed interest rate notes had interest rates that ranged from approximately 2.0% to 6.19% on December 31, 
2020.  Payments on the notes range from $254 to $72,316 per month.  Maturities of these notes range from January 2021 to 
May 2029. 

The  proceeds  from  the  issuance  of  the  notes  were  used  primarily  to  acquire  land,  buildings  and  related  property 
improvements, in addition to vehicles for the Company’s lease and rental fleet.  The notes are secured by the assets acquired 
with the proceeds of such notes. 

The Company’s long-term real estate debt agreements, floor plan financing arrangements and the Working Capital Facility 
require  the  Company  to  satisfy  various  financial  ratios  such  as  the  debt  to  worth  ratio,  leverage  ratio,  the  fixed  charge 
coverage ratio and certain requirements for tangible net worth and GAAP net worth.  As of December 31, 2020, the Company 
was in compliance with all debt covenants.  The Company does not anticipate any breach of the covenants in the foreseeable 
future.   

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
                               
 
 
 
 
 
 
9. 

FINANCIAL INSTRUMENTS AND FAIR VALUE: 

The Company measures certain financial assets and liabilities at fair value on a recurring basis.  Financial instruments consist 
primarily of cash, accounts receivable, accounts payable and floor plan notes payable.  The carrying values of the Company’s 
financial instruments approximate fair value due either to their short-term nature or existence of variable interest rates, which 
approximate  market  rates.  Certain  methods  and  assumptions  were  used  by  the  Company  in  estimating  the  fair  value  of 
financial  instruments  as  of  December  31,  2020,  and  2019.    The  carrying  value  of  current  assets  and  current  liabilities 
approximates the fair value due to the short maturity of these items. 

The fair value of the Company’s long-term debt is based on secondary market indicators.  Because the Company’s debt is 
not  quoted,  estimates  are  based  on  each  obligation’s  characteristics,  including  remaining  maturities,  interest  rate,  credit 
rating, collateral and liquidity.  Accordingly, the Company concluded that the valuation measurement inputs of its long-term 
debt represent, at its lowest level, current market interest rates available to the Company for similar debt and the Company’s 
current credit standing.  The Company has categorized such debt within Level 2 of the hierarchy framework.  The carrying 
amount approximates fair value. 

10. 

LEASES: 

In  February  2016,  the  FASB  issued  ASU  No.  2016-02,  “Leases  (“Topic  842”),”  which  was  intended  to  increase  the 
transparency and comparability among organizations by recognizing lease assets and lease liabilities on the balance sheet 
and disclosing key information about leasing arrangements.  The standard requires lessees to record assets and liabilities on 
the balance sheet for all leases with terms longer than twelve months.  Leases are classified as either finance or operating, 
with classification affecting the pattern of expense recognition in the income statement.  

A lease is classified as a finance lease if any of the following conditions exist on the date of lease commencement: 

 

 

 
 

 

 

The lease transfers ownership of the underlying asset to the lessee by the end of the lease 
term. 
The lease provides the lessee an option to purchase the underlying asset, and that option is 
reasonably certain to be exercised. 
The lease term is for the major part of the remaining economic life of the underlying asset. 
The present value of the lease payments equals or exceeds substantially all of the fair value 
of the underlying asset. 
The underlying asset is of such a specialized nature that only the lessee can use it without 
major modifications.   
The lessor expects to have no alternative use for the leased asset at the end of the lease. 

The Company adopted Topic 842 on January 1, 2019.  The Company applied a modified retrospective transition approach 
for all leases existing at, or entered into after, January 1, 2019. The Consolidated Financial Statements for the year ended 
December  31,  2020  and  December  31,  2019  are  presented  under  the  new  standard,  while  the  comparative  year  ended 
December 31, 2018 is not adjusted and continues to be reported in accordance with the Company’s historical accounting 
policy.  The Company applied the practical expedients permitted within Topic 842, which among other things, allowed it to 
retain its existing assessment of whether an arrangement is, or contains, a lease and whether such lease is classified as an 
operating or finance lease. The Company made an accounting policy election that keeps leases with an initial term of twelve 
months or less off of the balance sheet and results in recognizing those lease payments in the Consolidated Statements of 
Income and Comprehensive Income on a straight-line basis over the lease term.   

The  Company  leases  commercial  vehicles  and  real  estate  under  finance  and  operating  leases.  The  Company  determines 
whether an arrangement is a lease at its inception.  For leases with terms greater than twelve months, the Company records 
the related asset and obligation at the present value of lease payments over the term. Many of the Company’s leases include 
renewal options and/or termination options that are factored into its determination of lease payments when appropriate.  The 
Company has elected not to account for lease and nonlease components as a single combined lease component as lessee. 
When available, the Company uses the rate implicit in the lease to discount lease payments to present value; however, most 
of  its  leases  do  not  provide  a  readily  determinable  implicit  rate.  Therefore,  the  Company  must  estimate  its  incremental 
borrowing rate to discount the lease payments based on information available at lease commencement.  

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Lease of Vehicles as Lessee 

The Company leases commercial vehicles as the lessee under finance leases and operating leases.  The lease terms vary from 
one month to ten years. Commercial vehicle finance leases continue to be reported on the Consolidated Balance Sheet, while 
operating leases were added to the Consolidated Balance Sheet in 2019 with the adoption of Topic 842.  These vehicles are 
then subleased or rented by the Company to customers under various agreements.  The Company received sublease income 
under non-cancelable subleases of $26.9 million for the year ended December 31, 2020 and $24.0 million for the year ended 
December 31, 2019. 

The Company usually guarantees the residual value of vehicles under operating lease and finance lease arrangements.  As of 
December  31, 2020,  the  Company  guaranteed  commercial  vehicle  residual  values  of  approximately $59.5  million  under 
operating lease and finance lease arrangements. 

Lease of Facilities as Lessee 

The  Company’s  facility  leases  are  classified  as  operating  and  finance  leases  and  primarily  reflect  its  use  of  dealership 
facilities and office space.  The lease terms vary from one year to 83 years, some of which include options to extend the lease 
term, and some of which include options to terminate the lease within one year. The Company considers these options in 
determining the lease term used to establish its right-of-use assets and lease liabilities. 

Lease costs and Supplemental Information  

Components of lease cost are as follows (in thousands): 

Component 

Classification 

Twelve Months Ended 

December 31, 
 2020 

December 31, 
2019 

Operating lease cost 
Operating lease cost 
Finance lease cost – amortization of right-of-use assets 
Finance lease cost – interest on lease liabilities 
Short-term lease cost 

 SG&A expense 
 Lease and rental cost of products 
 Lease and rental cost of products 
 Lease and rental cost of products 
 SG&A expense 

$ 

9,986  $ 
4,654 
16,791 
4,678 
     66 

9,479 
4,154 
14,312 
3,372 
594 

Supplemental  cash  flow  information  and  non-cash  activity  related  to  operating  and  finance  leases  are  as  follows  (in 

thousands): 

Operating cash flow information: 

Cash paid for amounts included in the measurement of lease liabilities 

Financing cash flow information: 

Cash paid for amounts included in the measurement of lease liabilities 

Non-cash activity: 
Operating lease right-of-use assets obtained in exchange for lease 
obligations 

Twelve Months Ended 

  December 31, 

 2020 

December 31, 
 2019 

$ 

$ 

$ 

19,318  $ 

17,005 

11,192  $ 

8,331 

16,545  $ 

57,197 

Weighted-average remaining lease term and discount rate for operating and finance leases as of December 31, 2020 are as 
follows: 

Weighted-average remaining lease term 
Weighted-average discount rate 

68 months 
5.3% 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Maturities of lease liabilities by fiscal year for finance leases and operating leases as of December 31, 2020 are 
as follows (in thousands): 

2021 

2022 

2023 

2024 

2025 

2026 and beyond 

Total lease payments 

Less: Imputed interest 

Present value of lease liabilities 

Finance 
Leases 

Operating 
Leases 

$

31,579  $ 

25,714   

21,553   

22,797   

15,837   

16,931   

$

$

134,411  $ 

(17,298) 

117,113  $ 

13,055 

11,333 

9,890 

9,835 

6,242 

28,572 

78,927 

(17,576) 

61,351 

Lease of Vehicles as Lessor  

The Company leases commercial vehicles that the Company owns to customers primarily over periods of one to ten years.  
The Company applied the practical expedient permitted within Topic 842 that allows it not to separate lease and nonlease 
components. Nonlease components typically consist of maintenance and licensing for the commercial vehicle.  The variable 
nonlease  components  are  generally  based  on  mileage.    Some  leases  contain  an  option  for  the  lessee  to  purchase  the 
commercial vehicle. 

The Company’s policy is to depreciate its lease and rental fleet using a straight-line method over each customer’s contractual 
lease term.  The lease unit is depreciated to a residual value that approximates fair value at the expiration of the lease term.  
This policy results in the Company realizing reasonable gross margins while the unit is in service and a corresponding gain 
or loss on sale when the unit is sold at the end of the lease term. 

Sales-type leases are recognized by the Company as lease receivables. The lessee obtains control of the underlying asset and 
the Company recognizes sales revenue upon lease commencement.  The receivable for sales-type leases as of December 31, 
2020 in the amount of $5.6 million is reflected in Other Assets on the Consolidated Balance Sheet.   

Minimum rental payments to be received for non-cancelable leases and subleases in effect as of December 31, 2020, are as 
follows (in thousands): 

2021 

2022 

2023 

2024 

2025 

Thereafter 

Total 

$

     130,063 

105,791 

82,312 

57,813 

32,112 

17,927 

$

426,018 

Rental income during the year ended December 31, 2020, and 2019, consisted of the following (in thousands):  

 2020 

2019 

205,640  $ 

215,288 

30,583 

32,261 

236,223  $ 

247,549 

Minimum rental 

Nonlease payments 

 Total  

$ 

$ 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11. 

SHARE BASED COMPENSATION AND EMPLOYEE BENEFIT PLANS:  

Employee Stock Purchase Plan 

The Company’s 2004 Employee Stock Purchase Plan, as amended and restated (the “Employee Stock Purchase Plan”) 
allows eligible employees to contribute up to $10,625 of their base earnings every six months toward the semi-annual 
purchase of the Company’s Class A Common Stock. The employee’s purchase price is 85% of the lesser of the closing 
price of the Class A Common Stock on the first business day or the last business day of the semi-annual offering period, 
as reported by The NASDAQ Global Select Market.  Employees may purchase shares having a fair market value of up 
to $25,000 (measured as of the first day of each semi-annual offering period) for each calendar year.  On May 12, 2020, 
the Company’s shareholders approved the amendment and restatement of the Employee Stock Purchase Plan to increase 
the  number  of  shares  of  Class  A  Common  Stock  authorized  for  issuance  thereunder  by  600,000  shares.    Under  the 
Employee  Stock  Purchase  Plan,  there  are  approximately  743,716  shares  remaining  of  the  2,700,000  shares  of  the 
Company’s Class A Common Stock that were reserved for issuance.    The Company  issued  176,807 shares  under the 
Employee  Stock  Purchase  Plan  during  the year  ended  December 31,  2020  and  175,925  shares  during  the  year  ended 
December 31, 2019.  Of the 6,307 employees eligible to participate, approximately 1,650 elected to participate in the plan 
as of December 31, 2020. 

Non-Employee Director Stock Option Plan 

The Rush Enterprises, Inc. 2006 Non-Employee Director Stock Option Plan, as amended and restated (the “Director Plan”), 
reserved 750,000 shares of Class A Common Stock for issuance upon exercise of any awards granted under the plan.  The 
Director  Plan  is  designed  to  attract  and  retain  highly  qualified  non-employee  directors.    Currently,  each  non-employee 
director receives a grant of the Company’s Class A Common Stock, or up to 40% cash, equivalent to a compensation value 
of $125,000.  In 2020, three non-employee directors received a grant of 5,235 shares of the Company’s Class A Common 
Stock and three non-employee directors received a grant of 3,141 shares of the Company’s Class A  Common Stock and 
$50,000 cash, for total compensation equivalent to $125,000 each.  In 2019, three non-employee directors received a grant 
of 4,756 shares of the Company’s Class A Common Stock, two non-employee directors received a grant of 2,854 shares of 
the Company’s Class A Common Stock and $50,000 cash, for total compensation equivalent to $125,000 each.  In 2019, one 
director who was appointed to the Company’s Board of Directors in October of 2019 received 1,584 shares of the Company’s 
Class A Common Stock and $18,750 cash, for total compensation equivalent to $62,500.  Under the Director Plan, there are 
approximately 163,878 shares remaining for issuance of the 750,000 shares of the Company’s Class A Common Stock that 
were reserved for issuance.  The Company granted 25,128 shares of Class A Common Stock under the Director Plan during 
the year ended December 31, 2020 and 21,560 shares of Class A Common Stock under the Director Plan during the year 
ended December 31, 2019.   

Employee Incentive Plans 

In  May  2007,  the  Board  of  Directors  and  shareholders  adopted  the  Rush  Enterprises,  Inc.  2007  Long-Term                                                                                                                   
Incentive Plan (the “2007 Incentive Plan”). The 2007 Incentive Plan provides for the grant of stock options (which may be 
nonqualified stock options or incentive stock options for tax purposes), stock appreciation rights issued independent of or in 
tandem with such options (“SARs”), restricted stock awards and performance awards.  The 2007 Incentive Plan was amended 
and restated on May 20, 2014, May 16, 2017 and again on May 12, 2020 to increase the number of shares available for 
issuance under the plan to 13,200,000 shares of Class A Common Stock and 4,800,000 shares of Class B Common Stock 
and to make certain other changes intended to bring the 2007 Incentive Plan into conformance with current best practices. 

The aggregate number of shares of common stock subject to stock options or SARs that may be granted to any one participant 
in any year under the 2007 Incentive Plan is 150,000 shares of Class A Common Stock or 150,000 shares of Class B Common 
Stock.  Each option granted pursuant to the 2007 Incentive Plan has a ten year term from the grant date and vests in three 
equal annual installments beginning on the third anniversary of the grant date.  The Company has 13,200,000 shares of Class 
A Common Stock and 4,800,000 shares of Class B Common Stock reserved for issuance under the Company’s 2007 Incentive 
Plan.  As of December 31, 2020, approximately 2,736,479 shares of Class A Common Stock and 1,648,275 shares of Class 
B Common Stock are available for issuance under the Company’s 2007 Incentive Plan.  The Company issues new shares of 
its Class A or Class B Common Stock upon the exercise of stock options or vesting of restricted stock units and upon the 
issuance of restricted stock awards. During the year ended December 31, 2020, the Company granted to employees 753,600 
options to purchase Class A Common Stock and 518,400 restricted Class B Common Stock awards under the 2007 Incentive 
Plan.    Restricted  stock  awards  are  issued  when  granted,  but  are  subject  to  vesting  requirements.   During  the  year  ended 

68 

 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2019, the Company granted to employees 723,995 options to purchase Class A Common Stock and 476,385 
restricted Class B Common Stock awards under the 2007 Incentive Plan. 

Valuation and Expense Information  

Stock-based  compensation  expense  related  to  stock  options,  restricted  stock  awards,  restricted  stock  units  and  employee 
stock purchases was $19.4 million for the year ended December 31, 2020, $19.0 million for the year ended December 31, 
2019, and $18.1 million for the year ended December 31, 2018.  Cash received from options exercised and shares purchased 
under all share-based payment arrangements was $23.5 million for the year ended December 31, 2020, $11.1 million for the 
year ended December 31, 2019, and $5.7 million for the year ended December 31, 2018. 

The following table presents a summary of the Company’s stock option activity and related information for the year ended 
December 31, 2020: 

Options 

Balance of Outstanding Options at January 1, 2020 
Granted 
Exercised 
Forfeited 

Shares 

4,601,438 
753,600 
   (1,221,594) 
     (52,500) 

  Weighted 
Average 
Exercise 
Price 

Weighted 
Average 
Remaining 
Contractual 
  Life (in Years) 

Aggregate 
Intrinsic 
Value 

$    20.41   
22.28 
16.04 
24.63 

Balance of Outstanding Options at December 31, 2020 

4,080,944 

$    22.01   

Expected to vest after December 31, 2020 

2,705,026 

$    24.31 

Vested and exercisable at December 31, 2020 

1,343,187 

$    17.31 

6.4 

7.7 

3.8 

$ 79,205,864 

$ 46,284,768 

$ 32,378,174 

The aggregate intrinsic value in the preceding table represents the total pretax intrinsic value, based on the closing price of 
the Company’s Class A Common Stock on December  31, 2020,  which  was $41.42.  The total  intrinsic  value of options 
exercised was $20.8 million during the year ended December 31, 2020, $8.7 million during the year ended December 31, 
2019, and $2.7 million during the year ended December 31, 2018. 

The following table presents a summary of the status of the number of shares underlying Company’s non-vested stock options 
as of December 31, 2020, and changes during the year ended December 31, 2020: 

Non-vested Shares 

    Non-vested at January 1, 2020 
  Granted 
  Vested 
  Forfeited 

Number of 
Shares 

2,712,147 
753,600 
(675,490) 
        (52,500) 

Weighted 
Average 
Grant Date 
Fair Value 

$      8.07    

6.36 
6.69 
7.91           

    Non-vested at December 31, 2020 

2,737,757 

$     7.95    

The total fair value of vested options was $4.5 million during the year ended December 31, 2020, $5.0 million during the 
year ended December 31, 2019, and $5.7 million during the year ended December 31, 2018.  The weighted-average grant 
date fair value of options granted was $6.36 per share during the year ended December 31, 2020, $8.37 per share during the 
year ended December 31, 2019, and $10.31 per share during the year ended December 31, 2018. 

Stock Awards 

The Company granted restricted stock awards to certain of its employees under the 2007 Incentive Plan and unrestricted 
stock awards to its non-employee directors under the Director Plan during the year ended December 31, 2020. The restricted 
stock awards and previously granted restricted stock units granted to employees vest in three equal installments on the first, 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
second and third anniversary of the grant date and are forfeited in the event the recipient’s employment or relationship with 
the Company is terminated prior to vesting, except as a result of retirement or under certain circumstances associated with a 
change of control or involuntary termination, as further described in the Company’s executive transition plan.  The fair value 
of the restricted stock awards and restricted stock unit awards granted to the Company’s employees is amortized to expense 
on a straight-line basis over the restricted stock’s vesting period.  The shares granted to non-employee directors are expensed 
on the grant date.   

The following table presents a summary of the Company’s non-vested restricted stock awards and restricted stock unit awards 
outstanding at December 31, 2020: 

Stock Awards and Units 

Shares 

Outstanding non-vested shares at January 1, 2020 
Granted 
Vested 
Outstanding non-vested at December 31, 2020 
Expected to vest after December 31, 2020 

915,604 
543,528 
(471,404) 
987,728 
986,332 

Weighted 
Average 
Remaining 
Contractual 
Life (in Years) 

Aggregate 
Intrinsic 
Value 

  Weighted 
Average 

  Grant Date 
Fair Value 

$    26.04    
21.98 
25.04 
$    24.28   

8.6 
8.6 

$37,425,013 
$37,372,147 

The total fair value of the shares issued upon the vesting of restricted and unrestricted stock awards and restricted stock unit 
awards during the year ended December 31, 2020 was $11.8 million.  The weighted-average grant date fair value of stock 
awards and units granted was $21.98 per share during the year ended December 31, 2020, $26.91 per share during the year 
ended December 31, 2019 and $26.97 per share during the year ended December 31, 2018. 

As  of  December  31,  2020,  the  Company  had  $8.0  million  of  unrecognized  compensation  expense  related  to  non-vested 
employee  stock  options  to  be recognized  over  a  weighted-average  period  of 2.1  years  and  $7.8  million  of  unrecognized 
compensation cost related to non-vested restricted stock  awards  and restricted stock unit awards to  be recognized over a 
weighted-average period of 1.3 years. 

 Defined Contribution Plan 

The Company has a defined contribution plan (the “Rush 401k Plan”), which is available to all Company employees. Each 
employee who has completed 30 days of continuous service is entitled to enter the Rush 401k Plan on the first day of the 
following  month.  Participating  employees  may  contribute  from  1%  to  50%  of  their  total  gross  compensation.  However, 
certain highly compensated employees are limited to a maximum contribution of 15% of total gross compensation.  Effective 
February 1, 2012, for the first 10% of an employee’s contribution, the Company contributed an amount equal to 20% of the 
employees’  contributions  for  those  employees  with  less  than  five  years  of  service  and  an  amount  equal  to  40%  of  the 
employees’ contributions for those employees with more than five years of service.  Effective June 16, 2020, for the first 
10% of an employee’s contribution, the Company contributed an amount equal to 5% of the employees’ contributions for 
those employees with less than five years of service and an amount equal to 10% of the employees’ contributions for those 
employees  with  more  than  five  years  of  service.    The  Company  incurred  expenses  related  to  the  Rush  401k  Plan  of 
approximately $6.0 million during the year ended December 31, 2020, $9.4 million during the year ended December 31, 
2019 and $8.9 million during the year ended December 31, 2018. 

Deferred Compensation Plan 

On November 6, 2010, the Board of Directors of the Company adopted the Rush Enterprises, Inc. Deferred Compensation 
Plan (the “Deferred Compensation Plan”) pursuant to which certain employees and directors may elect to defer a portion of 
their  annual  compensation.  The  Deferred  Compensation  Plan  also  provides  the  Company  with  the  discretion  to  make 
matching contributions to participants’ accounts.  The Company established a rabbi trust to finance obligations under the 
Deferred Compensation Plan with corporate-owned variable life insurance contracts. Participants are 100% vested in their 
respective deferrals and the earnings thereon.  The first deferral election period began on January 1, 2011.  The Company’s 
liability related to the Deferred Compensation Plan was $19.5 million on December 31, 2020 and $15.6 million on December 
31, 2019.  The related cash surrender value of the life insurance contracts was $11.5 million on December 31, 2020 and $10.6 
million on December 31, 2019. 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company currently does not provide any post-retirement benefits nor does it provide any post-employment benefits. 

12. 

EARNINGS PER SHARE: 

Basic earnings per share (“EPS”) were computed by dividing income from continuing operations by the weighted average 
number of shares of common stock outstanding during the period. Diluted EPS differs from basic EPS due to the assumed 
conversions of potentially dilutive options, restricted shares awards and restricted stock unit awards that were outstanding 
during the period.  

Each share of Class A Common Stock ranks equal to each share of Class B Common Stock with respect to receipt of any 
dividends or distributions declared on shares of common stock and the right to receive proceeds on liquidation or dissolution 
of the Company after payment of its indebtedness and liquidation preference payments to holders of any preferred shares. 
However, holders of Class A Common Stock have 1/20th of one vote per share on all matters requiring a shareholder vote, 
while holders of Class B Common Stock have one full vote per share.   

The following is a reconciliation of the numerators and the denominators of the basic and diluted per share computations for 
income from continuing operations (in thousands, except per share amounts): 

Numerator- 
  Numerator for basic and diluted earnings per share − 
Net income available to common shareholders 

Denominator- 
  Denominator for basic earnings per share –  
       weighted average shares 
  Effect of dilutive securities− 
       Employee and director stock options and restricted share awards 
  Denominator for diluted earnings per share − adjusted weighted 

average shares outstanding and assumed conversions 

Basic earnings per common share 
Diluted earnings per common share and common share equivalents 

2020 

2019 

2018 

    $114,887 

    $141,583 

    $139,062 

54,866 

54,988 

58,835 

1,376 

1,368 

1,605 

56,242 
$        2.09 
$        2.04 

56,356 
$        2.57 
$        2.51 

60,440 
$        2.36 
$        2.30 

Options to purchase shares of common stock that were outstanding for the years ended December 31, 2020, 2019 and 2018 
that were not included in the computation of diluted earnings per share because the effect would have been anti-dilutive are 
as follows (in thousands): 

Anti-dilutive options – weighted average 

2020 

1,349 

2019 

1,663 

2018 

769 

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13. 

INCOME TAXES: 

The tax provisions are summarized as follows (in thousands): 

Income before income taxes: 
   Domestic 
   Foreign 
       Total 

Current provision  
  Federal 
  State 
       Total 
Deferred provision  
  Federal 
  State 
    Foreign 
       Total 
Provision (benefit) for income taxes 

$ 

$ 

Year Ended December 31, 
2019 

2020 

2018 

146,055  $ 
5,668 
151,723 

188,174  $ 
1,349 
189,523 

183,169 
− 
183,169 

67,988  $ 
6,706 
74,694 

(37,683) 
(1,254) 
1,079 
(37,858) 

$ 

36,836  $ 

20,303  $ 
4,648 
24,951 

20,925 
2,064 
− 
22,989 
47,940  $ 

31,819 
6,291 
38,110 

6,082 
(85) 
− 
5,997 
44,107 

A reconciliation of taxes based on the federal statutory rates and the provisions (benefits) for income taxes are summarized 
as follows (in thousands): 

Income taxes at the federal statutory rate 
State income taxes, net of federal benefit 
Tax effect of permanent differences 
Foreign tax rate differential 
Other, net 
Provision (benefit) for income taxes 

  2020 

Year Ended December 31, 
  2019 

  2018 

$ 

$ 

31,862  $ 
4,487 
283 
(111) 
315 
36,836  $ 

39,530  $ 
5,303 
1,562 
− 
1,545 
47,940  $ 

38,469 
4,913 
596 
− 
129 
44,107 

The following summarizes the components of net deferred income tax liabilities included in the balance sheet (in thousands): 

 Deferred income tax (assets) liabilities: 

   Inventory 
   Accounts receivable 
   Finance lease obligations 
   Finance and operating leases  
   Stock options 
   Accrued liabilities 
   State net operating loss carry forward 
   State tax credit 

        Other 
        Difference between book and tax basis- Operating lease assets 
        Difference between book and tax basis- Depreciation and amortization 

        Valuation allowance 
Net deferred income tax liability 

December 31, 

2020 

2019 

$ 

(4,329)  $ 
(168) 
(27,522) 
(13,607) 
(7,463) 
(7,680) 
(1,101) 
(193) 
(3,302) 
13,444 
178,360 
126,439 
− 

$ 

126,439  $ 

(5,086) 
(140) 
(21,618) 
(12,726) 
(8,749) 
(2,989) 
(2,381) 
(196) 
(3,817) 
12,628 
209,250 
164,176 
121 
164,297 

As of December 31, 2020, the Company had approximately $22.8  million in  state  net operating  loss carry forwards that 
expire from 2020 to 2039, which result in a deferred tax asset of $1.1 million. The Company has evaluated whether its state 

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
net  operating  losses  are  realizable  and  has  not  recorded  a  valuation  allowance  against  them.  The  valuation  allowance 
decreased $121,000 over the prior year ending December 31, 2019. 

The  Company  had  unrecognized  income  tax  benefits  totaling  $3.3  million  as  a  component  of  accrued  liabilities  as  of 
December 31, 2020, and $3.0 million at December 31, 2019, the total of which, if recognized, would impact the Company’s 
effective tax rate.  An unfavorable settlement would require a charge to income tax expense and a favorable resolution would 
be recognized as a reduction to income tax expense.  The Company recognizes interest accrued related to unrecognized tax 
benefits  in  income  tax  expense.    During  the  years  ended  December  31,  2020,  2019  and  2018,  the  Company  recognized 
approximately  $6,150,  $5,220,  and $(27,450)  in  interest  expense  (income).  No  amounts  were  accrued  for  penalties.  The 
Company had approximately $150,000, $144,000 and $139,000 of interest accrued as of December 31, 2020, 2019 and 2018, 
respectively.  

Undistributed  earnings  of  certain  of  the  Company’s  foreign  subsidiaries  amounted  to  approximately  $7.0  million  at 
December 2020. Those earnings are considered to be indefinitely reinvested.  Upon repatriation of those earnings in the form 
of dividends or otherwise, the Company may be subject to state and local taxes, and/or withholding taxes payable to the 
various foreign countries. The Company expects to be able to take a 100% dividends received deduction to offset any U.S. 
federal income tax liability on the undistributed earnings.     

The Company does not anticipate a significant change in the amount of unrecognized tax benefits in the next 12 months. As 
of  December  31,  2020,  the  tax  years  ended  December  31,  2017  through  2020  remained  subject  to  audit  by  federal  tax 
authorities and the tax years ended December 31, 2016 through 2020, remained subject to audit by state tax authorities. 

The table below presents the reconciliation of the change in the unrecognized tax benefits (in thousands): 

Unrecognized tax benefits at beginning of period 
Gross increases – tax positions in current year 
Reductions due to lapse of statute of limitations 
Unrecognized tax benefits at end of period 

2020 

2019 

2018 

$ 

$ 

3,007  $ 
651 
(353) 
3,306  $ 

2,389  $ 
1,188 
(570) 
3,007  $ 

2,555 
504 
(670) 
2,389 

14. 

COMMITMENTS AND CONTINGENCIES: 

From time to time, the Company is involved in litigation arising out of its operations in the ordinary course of business. The 
Company maintains liability insurance, including product liability coverage, in amounts deemed adequate by management. 
To date, aggregate costs to the Company for claims, including product liability actions, have not been material. However, an 
uninsured or partially insured claim, or claim for which indemnification is not available, could have a material adverse effect 
on the Company’s financial condition or results of operations. The Company believes that there are no claims or litigation 
pending, the outcome of which could have a material adverse effect on its financial position or results of operations. However, 
due to the inherent uncertainty of litigation, there can be no assurance that the resolution of any particular claim or proceeding 
would not have a material adverse effect on the Company’s financial condition or results of operations for the fiscal period 
in which such resolution occurred. 

15. 

ACQUISITIONS, DISPOSITIONS AND EQUITY METHOD INVESTMENT:   

On October 31, 2019, the Company and its joint venture partner sold substantially all of the assets of  Central California 
Truck & Trailer Sales, LLC.  The transaction was valued at approximately $12.7 million, with the purchase price paid in 
cash. 

On May 6, 2019, the Company acquired certain  assets  of Stover  Sales,  Inc., which  included real  estate  and  a  used truck 
dealership  in  Jacksonville,  Florida,  along  with  commercial  vehicle  and  parts  inventory.    The  transaction  was  valued  at 
approximately $2.3 million, with the purchase price paid in cash. 

On February 25, 2019, the Company acquired 50% of the equity interest in RTC Canada, which acquired the operating assets 
of  Tallman  Group,  the  largest  International  Truck  dealer  in  Canada.    RTC  Canada  currently  operates  a  network  of  14 
International Truck full-service dealerships throughout the Province of Ontario.  The Company does not consolidate RTC 
Canada.    RTC  Canada  is  accounted  for  as  an  equity  method  investment.    As  of  December  31,  2020,  the  Company’s 
investment in RTC Canada is $32.0 million and is reported in Other Assets on the Consolidated Balance Sheet. 

73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On February 11, 2019, the Company acquired certain assets of Country Ford Trucks, which included real estate and a Ford 
truck  franchise  in  Ceres,  California,  along  with  commercial  vehicle  and  parts  inventory.    The  transaction  was  valued  at 
approximately $7.9 million, with the purchase price paid in cash. 

16. 

UNAUDITED QUARTERLY FINANCIAL DATA:   

(In thousands, except per share amounts.) 

2020 

Revenues 
Gross profit 
Operating income 
Income before income taxes 
Net income 

Earnings per share:  
   Basic 
   Diluted 

2019 

Revenues 
Gross profit 
Operating income 
Income before income taxes 
Net income 

Earnings per share:  
   Basic 
   Diluted 

First 
Quarter    

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

    1,286,663  $ 
234,501 
35,197 
31,669 
         23,107  $ 

   1,002,512  $ 
192,331 
23,001 
22,512 
       16,816     $ 

   1,178,568  $ 
212,452 
42,868 
43,928 
        33,939  $ 

1,268,197 
236,183 
53,539 
53,614 
41,025 

             0.42  $ 
             0.41  $ 

           0.31  $ 
           0.30  $ 

            0.62  $ 
            0.60  $ 

0.74 
0.72 

    1,348,317  $ 
256,916 
56,867 
49,558 
         37,104  $ 

   1,544,561  $ 
269,506 
61,792 
54,410 
       41,621     $ 

   1,599,265  $ 
264,768 
58,323 
52,210 
        39,104  $ 

1,317,704 
234,438 
39,423 
33,345 
23,754 

             0.67  $ 
             0.65  $ 

           0.75  $ 
           0.74  $ 

            0.71  $ 
            0.70  $ 

0.43 
0.42 

$ 

$ 

$ 
$ 

$ 

$ 

$ 
$ 

17. 

SEGMENTS: 

The  Company  currently  has  one  reportable  business  segment  -  the  Truck  Segment.    The  Truck  Segment  includes  the 
Company’s operation of a nationwide network of commercial vehicle dealerships that provide an integrated one-stop source 
for the commercial vehicle needs of its customers, including retail sales of new and used commercial vehicles; aftermarket 
parts,  service  and  collision  center  facilities;  and  financial  services,  including  the  financing  of  new  and used  commercial 
vehicle purchases, insurance products and truck leasing and rentals.  The commercial vehicle dealerships are deemed a single 
reporting unit because they have similar economic characteristics.  The Company’s chief operating decision maker considers 
the entire Truck Segment, not individual dealerships or departments within its dealerships, when making decisions about 
resources to be allocated to the segment and assessing its performance.  

The Company also has revenues attributable to three other operating segments.  These segments include a retail tire company, 
an insurance agency and a guest ranch operation and are included in the All Other column below. None of these segments 
has ever met any of the quantitative thresholds for determining reportable segments. 

The accounting policies of the segments are the same as those described in the summary of significant accounting policies. 
The Company evaluates performance based on operating income. 

The Company accounts for intersegment sales and transfers as if the sales or transfers were to third parties, that is, at current 
market prices. There were no material intersegment sales during the years ended December 31, 2020, 2019 or 2018. 

74 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  contains  summarized  information  about  reportable  segment  revenue,  segment  income  or  loss  from 
continuing operations and segment assets for the periods ended December 31, 2020, 2019 and 2018 (in thousands): 

2020 
Revenues from external customers 
Interest income 
Interest expense 
Depreciation and amortization 
Segment operating income  
Segment income from continuing 
   operations before taxes 
Segment assets 
Goodwill 
Expenditures for segment assets 

2019 
Revenues from external customers 
Interest income 
Interest expense 
Depreciation and amortization 
Segment operating income (loss) 
Segment income from continuing 
   operations before taxes 
Segment assets 
Goodwill 
Expenditures for segment assets 
2018 
Revenues from external customers 
Interest income 
Interest expense 
Depreciation and amortization 
Segment operating income 
Segment income (loss) from continuing 
   operations before taxes 
Segment assets 
Goodwill 
Expenditures for segment assets 

Truck 
Segment 

All 
Other 

$ 

  4,721,058  $ 

713 
9,444 
57,162 
153,841 

151,222 
  2,939,390 
289,582 
135,956 

     14,882  $ 
–      
283 
294 
764 

501 
46,003 
2,560 
244 

Totals 

  4,735,940 
713 
9,727 
57,456 
154,605 

151,723 
2,985,393 
292,142 
136,200 

$ 

$ 

  5,794,155  $ 
1,680 
30,201 
55,036 
216,691 

     15,692  $ 
–      
286 
336 
(286) 

  5,809,847 
1,680 
30,487 
55,372 
216,405 

188,122 
  3,369,517 
289,582 
292,980 

1,401 
37,812 
2,560 
513 

189,523 
3,407,329 
292,142 
293,493 

  5,488,787  $ 
1,376 
20,850 
70,170 
202,725 

     17,403  $ 
–      
208 
319 
126 

  5,506,190 
1,376 
21,058 
70,489 
202,851 

183,251 
  3,166,174 
288,831 
238,229 

(82) 
35,176 
2,560 
31 

183,169 
3,201,350 
291,391 
238,260 

18. 

REVENUE: 

The Company’s revenues are primarily generated from the sale of finished products to customers. Those sales predominantly 
contain  a  single  delivery  element  and  revenue  for  such  sales  is  recognized  when  the  customer  obtains  control,  which  is 
typically  when  the  finished  product  is  delivered  to  the  customer.    The  Company’s  material  revenue  streams  have  been 
identified as the following: the sale of new and used commercial vehicles, arrangement of associated commercial vehicle 
financing and insurance contracts, the performance of commercial vehicle repair services and the sale of commercial vehicle 
parts.    Taxes  collected  from  customers  relating  to  product  sales  and  remitted  to  governmental  authorities  are  excluded 
from revenues.   

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes the Company’s disaggregated revenue by revenue source for the years ended December 31, 
2020, December 31, 2019 and December 31, 2018 (in thousands): 

Commercial vehicle sales revenue 
Parts revenue 
Commercial vehicle repair service 
Finance revenue  
Insurance revenue 
Other revenue 

2020 

2019 

2018 

$        2,863,309 
911,102 
689,343 
12,047 
9,902 
14,014 

$        3,757,584 
993,288 
769,222 
14,618 
9,825 
17,761 

$        3,558,637 
937,241 
732,811 
10,795 
9,740 
18,728 

 Total  

$       4,499,717 

$        5,562,298 

$       5,267,952 

All of the Company's performance obligations are generally transferred to customers at a point in time.  The Company does 
not have any material contract assets or contract liabilities on the balance sheet as of December 31, 2020 or December 31, 
2019.  Revenues related to commercial vehicle sales, parts sales, commercial vehicle repair service, finance and the majority 
of other revenues are related to the Truck Segment. 

For the sale of new and used commercial vehicles, revenue is recognized at a point in time when control is transferred to the 
customer, which is when delivery of the commercial vehicle occurs.  Revenue is measured as the amount of consideration 
the Company expects to receive in exchange for transferring the commercial vehicle.  When control is transferred to the 
customer, the Company has an unconditional right to payment and a receivable is recorded for any consideration not received.   

The Company controls the commercial vehicle before it is transferred to the customer and it obtains all of the remaining 
benefits from the commercial vehicle relating to the sale, ability to pledge the asset or hold the asset.  The Company is a 
principal in all commercial vehicle transactions.  The Company retains inventory risk, determines the selling price to the 
customer and delivers the commercial vehicle to the customer.  The Company generally pays a commission to internal sales 
representatives for the sale of a commercial vehicle.  The Company will continue to expense the commission and recognize 
it concurrently with the respective commercial vehicle sale revenue upon delivery of the commercial vehicle to a customer. 

Revenue  from  the  sale  of  parts  is  recognized  when  the  Company  transfers  control  of  the  goods  to  the  customer  and 
consideration has been received in the form of cash or a receivable from the customer.  The Company provides its customers 
the right to return certain eligible parts, estimates the expected  returns  based  on  an  analysis of  historical experience  and 
records an allowance for estimated returns, which has historically not been material. 

Revenue from the sale of commercial vehicle repair service is recognized when the service performed by the Company on a 
customer’s vehicle is complete and the customer accepts the repair.  Because the Company does not have an enforceable 
right to payment while the repair is being performed, revenue is recognized when the repair is complete.  After a customer’s 
acceptance, the Company has no remaining obligations to transfer goods or services to the customer and consideration has 
been received in the form of cash or a receivable from the customer.   

Any remaining performance obligations represent service orders for which work has not been completed. The Company’s 
service contracts are predominantly short-term in nature with a contract term of one month or less. For those contracts, the 
Company has utilized the practical expedient in Topic 606 exempting the Company from disclosure of the transaction price 
allocated to remaining performance obligations if the performance obligation is part of a contract that has an original expected 
duration of one year or less. 

The  Company  receives  commissions  from  third-party  lenders  for  arranging  customer  financing  for  the  purchase  of 
commercial vehicles.  The receipt of such commissions is deemed to be a single performance obligation that is satisfied when 
a  financing  agreement  is  executed  and  accepted  by  the  financing  provider.  Once  the  contract  has  been  accepted  by  the 
financing provider, the Company’s performance  obligation  has  been satisfied and the  Company generally has  no  further 
obligations under the contract. The Company is the agent in this transaction, as it does not have control over the acceptance 
of the customer’s financing arrangement by the financing provider. Consideration paid to the Company by the financing 
provider is based on the agreement between the Company and the financing provider. 

76 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company receives commissions from third-party insurance companies for arranging insurance coverage for customers.  
The receipt of such commissions is deemed to be a single performance obligation that is satisfied when the insurance coverage 
is bound.  The Company has no further obligations under the contract. The Company is the agent in this transaction because 
it does not have control over the insurance coverage provided by the insurance carrier.  Consideration paid to the Company 
by the insurance provider is based on the agreement between the Company and the insurance provider. 

The Company records revenues from finance and insurance products at the net commission amount, which includes estimates 
of chargebacks that can occur if the underlying contract is not fulfilled.  Chargeback amounts for commissions from financing 
companies  are  estimated  assuming  financing  contracts  are  terminated  before  the  customer  has  made  six  monthly 
payments.  Chargeback amounts for commissions from insurance companies are estimated assuming insurance contracts are 
terminated before the underlying insurance contractual term has expired. Chargeback reserve amounts are based on historical 
chargebacks and have historically been immaterial.  The Company does not have any right to retrospective commissions 
based on future profitability of finance and insurance contracts arranged. 

Other revenue is mostly documentation fees that are charged to customers in connection with the sale of a commercial vehicle 
and recognized as other revenue when a truck is sold.  The Company recognizes the documentation fees at the point in time 
when the commercial vehicle is delivered to the customer. 

19. 

ACCUMULATED OTHER COMPREHENSIVE INCOME: 

The following table shows the components of accumulated other comprehensive income (in thousands): 

Balance as of December 31, 2019 
Foreign currency translation adjustment 
Balance as of December 31, 2020 

$ 

$ 

337 
532 
869 

The equity method investment in RTC Canada was valued using the exchange rate of one US Dollar to 1.27 Canadian dollars 
as of December 31, 2020.  The adjustment is reflected in Other Assets on the Consolidated Balance Sheet. 

77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

Item 9A.  Controls and Procedures 

Evaluation of Disclosure Controls and Procedures 

In accordance with Exchange Act Rules 13a-15 and 15d-15, the Company carried out an evaluation, under the supervision 
and  with  the  participation  of  management,  including  its  Chief  Executive  Officer  and  Chief  Financial  Officer,  of  the 
effectiveness  of  its  disclosure  controls  and  procedures  as  of  the  end  of  the  period  covered  by  this  report.  Based  on  that 
evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that its disclosure controls and 
procedures were effective as of December 31, 2020, to ensure that information required to be disclosed in its reports filed or 
submitted under the Exchange Act is (1) recorded, processed, summarized and reported within the time periods specified in 
the  Securities  and  Exchange  Commission’s  rules  and  forms  and  (2)  accumulated  and  communicated  to  the  Company’s 
management, including its Chief Executive Officer  and Chief  Financial Officer, as appropriate to  allow  timely  decisions 
regarding required disclosure. 

Changes in Internal Control Over Financial Reporting 

There were no changes in the Company’s internal control over financial reporting during the quarter ended December 31, 
2020, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial 
reporting.  

Management’s Annual Report on Internal Control over Financial Reporting 

The  Company’s  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial 
reporting  for  the  Company.    The  Company’s  internal  control  over  financial  reporting  is  a  process  designed  under  the 
supervision  of  the  Company’s  President  and  Chief  Executive  Officer  and  Chief  Financial  Officer  to  provide  reasonable 
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  the  Company’s  financial  statements  for 
external purposes in accordance with generally accepted accounting principles.  

As of December 31, 2020, management assessed the effectiveness of the Company’s internal control over financial reporting 
based  on  the  criteria  for  effective  internal  control  over  financial  reporting  established  in  “Internal  Control  –  Integrated 
Framework,”  issued  by  the  Committee  of  Sponsoring  Organizations  (COSO)  of  the  Treadway  Commission  (2013 
Framework). Based on the assessment, management determined that the Company maintained effective internal control over 
financial reporting as of December 31, 2020, based on those criteria.  

Ernst & Young LLP, the independent registered public accounting firm that audited the consolidated financial statements of 
the  Company  included  in  this  annual  report  on  Form 10-K,  has  issued  an  attestation  report  on  the  effectiveness  of  the 
Company’s internal control over financial reporting as of December 31, 2020. The report, which expresses an unqualified 
opinion on the effectiveness of the Company’s internal control over financial reporting as of December 31, 2020, is included 
in this Item 9A under the heading “Attestation Report of Independent Registered Public Accounting Firm.”  

78 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm  

The Shareholders and Board of Directors of Rush Enterprises, Inc.  

Opinion on Internal Control over Financial Reporting 

We have audited Rush Enterprises, Inc. and subsidiaries’ internal control over financial reporting as of December 31, 
2020, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our opinion, Rush Enterprises, 
Inc. and subsidiaries (the Company) maintained, in all material respects, effective internal control over financial 
reporting as of December 31, 2020, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the consolidated balance sheets of the Company as of December 31, 2020 and 2019, the related 
consolidated statements of income, comprehensive income, shareholders’ equity, and cash flows for each of the three 
years in the period ended December 31, 2020, and the related notes and our report dated February 24, 2021, expressed an 
unqualified opinion thereon. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s 
Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the 
Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with 
the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was 
maintained in all material respects.  

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a 
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the 
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that 
our audit provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies 
and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material effect on the 
financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

79 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
/s/ Ernst & Young LLP 

San Antonio, Texas 
February 24, 2021 

Item 9B.  Other Information 

None. 

Item 10.  Directors, Executive Officers and Corporate Governance 

PART III 

The information called for by Item 10 of Form 10-K is incorporated herein by reference to such information included in the 
Company’s Proxy Statement for the 2021 Annual Meeting of Shareholders. 

Item 11.  Executive Compensation 

The information called for by Item 11 of Form 10-K is incorporated herein by reference to such information included in the 
Company’s Proxy Statement for the 2021 Annual Meeting of Shareholders. 

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters 

The information called for by Item 12 of Form 10-K, other than the equity compensation plan information set forth below, 
is incorporated herein by reference to such information included in the Company’s Proxy Statement for the 2021 Annual 
Meeting of Shareholders. 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 

The information called for by Item 13 of Form 10-K is incorporated herein by reference to such information included in the 
Company’s Proxy Statement for the 2021 Annual Meeting of Shareholders. 

Item 14.  Principal Accountant Fees and Services 

The information called for by Item 14 of Form 10-K is incorporated herein by reference to such information included in the 
Company’s Proxy Statement for the 2021 Annual Meeting of Shareholders. 

80 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 15.  Exhibits, Financial Statement Schedules  

(a)(1) Financial Statements 

PART IV 

Included in Item 8 of Part II of this annual report on Form 10-K are the following:  

Report of Independent Registered Public Accounting Firm; 
Consolidated Balance Sheets as of December 31, 2020, and 2019; 
Consolidated Statements of Income for the years ended December 31, 2020, 2019, and 2018; 
Consolidated Statements of Comprehensive Income for the years ended December 31, 2020, 2019, and 2018; 
Consolidated Statements of Shareholders’ Equity for the years ended December 31, 2020, 2019, and 2018; 
Consolidated Statements of Cash Flows for the years ended December 31, 2020, 2019, and 2018; and 
Notes to Consolidated Financial Statements. 

(a)(2) Financial Statement Schedules 

These schedules are omitted as the required information is inapplicable or the information is presented in the consolidated 
financial statements or related notes. 

(a)(3) Exhibits 

Index to Exhibits: 

Exhibit 
No.   

3.1 

3.2 

4.1 

4.2 

4.3 

10.1 

10.2 

Identification of Exhibit 

Restated  Articles  of  Incorporation  of  Rush  Enterprises,  Inc.  (incorporated  herein  by  reference  to 
Exhibit 3.1 of the Company’s Quarterly Report on Form 10-Q (File No. 000-20797) for the quarter 
ended June 30, 2008) 
https://www.sec.gov/Archives/edgar/data/1012019/000110465908051789/a08-18770_1ex3d1.htm 

Rush Enterprises, Inc. Amended and Restated Bylaws (incorporated herein by reference to Exhibit 
3.1 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed May 21, 2013) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774913006455/rusha20130517_8kex3-1.htm 
Specimen of certificate representing Common Stock (now Class B Common Stock), $.01 par value, of 
Rush Enterprises, Inc. (incorporated herein by reference to Exhibit 4.1 of the Company’s Registration 
Statement No. 333-03346 on Form S-1 filed April 10, 1996) 
https://www.sec.gov/Archives/edgar/data/1012019/0000950129-96-000812-index.html 

Specimen  of  certificate  representing  Class  A  Common  Stock,  $.01  par  value,  of  the  Registrant 
(incorporated herein by reference to Exhibit 4.1 of the Company’s Registration Statement on Form 8-
A filed July 9, 2002) 
https://www.sec.gov/Archives/edgar/data/1012019/000091205702026743/a2083861zex-4_1.htm 

Description of the Registrant’s Securities Registered Pursuant to Section 12 of the Securities Exchange 
Act  of  1934  (incorporated  herein  by  reference  to  Exhibit  4.3  of  the  Company’s  Form  10-K  filed 
February 26, 2020 (File No. 000-20797) for the year ended December 31, 2019) 
ex_174053.htm (sec.gov) 

Right of First Refusal dated December 19, 2012 between Peterbilt Motors Company and W. Marvin 
Rush (incorporated herein by reference to Exhibit 10.2 of the Company’s Current Report on Form 8-K 
(File No. 000-20797) filed December 20, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774912013051/ex10-2.htm 

Right of First Refusal dated December 19, 2012 between Peterbilt Motors Company and W.M. “Rusty” 
Rush (incorporated herein by reference to Exhibit 10.3 of the Company’s Current Report on Form 8-K 
(File No. 000-20797) filed December 20, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774912013051/ex10-3.htm 

81 

 
 
 
 
 
 
 
 
 
 
 
 
 
10.3+ 

10.4+ 

10.5+ 

10.6+ 

10.7+ 

10.8+ 

10.9+ 

10.10+ 

10.11+ 

10.12+ 

10.13+ 

10.14+ 

10.15 

Rush  Enterprises, Inc.  2004  Employee  Stock  Purchase  Plan  (Amended  and  Restated  on  May  12, 
2020) (incorporated herein by reference to Exhibit 10.2 of the Company’s Current Report on Form 
8-K (File No. 000-20797) filed May 15, 2020) 
ex_186990.htm (sec.gov) 

Rush  Enterprises,  Inc.  Amended  and  Restated  2006  Non-Employee  Director  Stock  Plan 
(incorporated  herein  by  reference  to  Exhibit  10.10  of  the  Company’s  Form  10-K  (File  No.  000-
20797) for the year ended December 31, 2010) 
https://www.sec.gov/Archives/edgar/data/1012019/000095012311024520/c13928exv10w10.htm 

Form of Rush Enterprises, Inc. 2006 Non-Employee Director Stock Option Agreement (incorporated 
herein by reference to Exhibit 4.4 of the Company’s Registration Statement No. 333-138556 on Form 
S-8 filed November 9, 2006) 
https://www.sec.gov/Archives/edgar/data/1012019/000110465906073551/a06-23617_2ex4d4.htm 

Form  of  Rush  Enterprises,  Inc.  2006  Non-Employee  Director  Stock  Plan  Restricted  Stock  Unit 
Award Agreement (incorporated herein by reference to Exhibit 10.1 of the Company’s Form 10-Q 
(File No. 000-20797) for the quarter ended June 30, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774912008036/ex10-1.htm 

Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan (incorporated herein 
by reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K (File No. 000-20797) 
filed May 15, 2020) 
ex_186989.htm (sec.gov) 

Form of Rush Enterprises, Inc. 2007 Long-Term Incentive Plan Restricted Stock Unit Agreement 
(incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report on Form 8-K 
(File No. 000-20797) filed March 14, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000119312512114188/d315042dex101.htm 

Form  of  Rush  Enterprises,  Inc.  2007  Long-Term  Incentive  Plan  Stock  Option  Agreement 
(incorporated herein by reference to Exhibit 4.4 of the Company’s Form S-8 (File No. 333-144821) 
filed July 24, 2007) 
https://www.sec.gov/Archives/edgar/data/1012019/000110465907055737/a07-20147_1ex4d4.htm 

Form of Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan Stock Option 
Agreement (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report on 
Form 8-K (File No. 000-20797) filed March 8, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919004483/ex_137075.htm 

Form of Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan Restricted 
Stock Award Agreement (incorporated herein by reference to Exhibit 10.2 of the Company’s Current 
Report on Form 8-K (File No. 000-20797) filed March 8, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919004483/ex_137076.htm 

Rush Enterprises, Inc. Deferred Compensation Plan (incorporated herein by reference to Exhibit 10.1 
of the Company’s Current Report on Form 8-K (File No. 000-20797) filed November 12, 2010) 
https://www.sec.gov/Archives/edgar/data/1012019/000095012310104889/c08447exv10w1.htm 

Form of Indemnity Agreement (incorporated herein by reference to Exhibit 10.1 of the Company’s 
Current Report on Form 8-K (File No. 000-20797) filed January 7, 2015) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774915000385/ex10-1.htm 

Rush Enterprises, Inc. Executive Transition Plan (as Amended and Restated Effective as of February 
20, 2018) (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report on Form 
8-K (File No. 000-20797) filed February 26, 2018) 
https://www.sec.gov/Archives/edgar/data/1012019/000110465908047652/a08-20031_1ex10d1.htm 

Form of dealer agreement between Peterbilt Motors Company and Rush Truck Centers (incorporated 
herein by reference to Exhibit 10.18 of the Company’s Form 10-K (File No. 000-20797) for the year 
ended December 31, 1999) 
https://www.sec.gov/Archives/edgar/data/1012019/000095013400002832/0000950134-00-002832.txt 

82 

 
 
 
 
 
 
 
10.16 

10.17 

10.18 

10.19 

10.20 

10.21 

10.22 

10.23 

10.24 

10.25 

Amended and Restated Amendment to Dealer Sales and Service Agreements, dated December 19, 
2012, by and among Peterbilt Motors Company, a division of PACCAR, Inc., Rush Enterprises, Inc. 
and the subsidiaries of Rush Enterprises, Inc. named a party therein (incorporated herein by reference 
to Exhibit 10.1 of the Company's Form 8-K (File No. 000-20797) filed December 20, 2012) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774912013051/ex10-1.htm 

Guaranty Agreement, dated December 31, 2010, by Rush Enterprises, Inc. and each other Guarantor 
party thereto in favor of General Electric Capital Corporation. (incorporated herein by reference to 
Exhibit 10.2 of the Company’s Current Report on Form 8-K (File No. 000-20797) filed January 6, 
2011) 
https://www.sec.gov/Archives/edgar/data/1012019/000095012311001052/c10658exv10w2.htm 

Credit Agreement, dated as of March 21, 2017 by and among the Company, the Lenders signatory 
thereto and BMO Harris Bank N.A., as Administrative Agent incorporated herein by reference to 
Exhibit  10.1  of  the  Company's  Form  8-K  (File  No.  000-20797)  filed  March  27,  2017) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774917005336/ex10-1.htm 

First Amendment to Credit Agreement, dated as of April 25, 2019 by and among the Company, the 
Lenders signatory thereto and BMO Harris Bank N.A., as Administrative Agent (incorporated herein 
by reference to Exhibit 10.2 of the Company’s Current Report on Form 8-K (File No. 000-20797) 
filed May 1, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919008424/ex_142493.htm 

Second Amendment and Joinder to Credit Agreement, dated as of March 19, 2020 by and among the 
Company,  the  Lenders  signatory  thereto  and  BMO  Harris  Bank  N.A.,  as  Administrative  Agent 
(incorporated herein by reference  to Exhibit 10.1 of the Company’s Current Report on Form 8-K 
(File No. 000-20797) filed March 25, 2020) 
ex_178665.htm (sec.gov) 

Security Agreement, dated as of March 21, 2017, made by the Company in favor of BMO Harris 
Bank  N.A.,  as  Administrative  Agent  incorporated  herein  by  reference  to  Exhibit  10.2  of  the 
Company's Form 8-K (File No. 000-20797) filed March 27, 2017) 
 https://www.sec.gov/Archives/edgar/data/1012019/000143774917005336/ex10-2.htm 

Intercreditor Agreement,  dated as of  March  21,  2017, by  and among  BMO  Harris  Bank  N.A., as 
Administrative Agent under the Credit Agreement, BMO Harris Bank N.A., as Administrative Agent 
and Collateral Agent under the Third Amended and Restated Credit Agreement, dated as of July 7, 
2016, and the Company incorporated herein by reference to Exhibit 10.3 of the Company's Form 8-
K (File No. 000-20797) filed March 27, 2017) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774917005336/ex10-3.htm 

Fourth  Amended  and  Restated  Credit  Agreement,  dated  as  of  April  25,  2019  by  and  among  the 
Company, the Lenders signatory thereto and BMO Harris Bank N.A., as Administrative Agent and 
Collateral Agent (incorporated herein by reference to Exhibit 10.1 of the Company’s Current Report 
on Form 8-K (File No. 000-20797) filed May 1, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919008424/ex_142492.htm 

First Amendment to Fourth Amended  and  Restated  Credit  Agreement, dated  as of  June  28, 2019, by and  among the 
Company, the Lenders signatory thereto and BMO Harris Bank N.A., as Administrative Agent and Collateral Agent. 
(incorporated herein by reference to Exhibit 10.1 of the Company’s Quarterly Report on Form 10-Q 
(File No. 000-20797) filed August 9, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919016186/ex_153546.htm 

Consent  and  Third  Amendment  to  Credit  Agreement,  dated  April  17,  2020    by  and  among  the 
Company,  the  Lenders  signatory  thereto  and  BMO  Harris  Bank  N.A.,  as  Administrative  Agent 
(incorporated herein by reference to Exhibit 10.0 of the Company’s Quarterly Report on From 10-Q 
(File No. 000-20797) filed August 7, 2020) 
ex_197438.htm (sec.gov) 

83 

 
 
 
 
 
 
 
 
 
 
  
10.26 

21.1* 

23.1* 

31.1* 

31.2* 

32.1++ 

32.2++ 

101.INS 

101.SCH* 
101.CAL* 
101.DEF* 
101.LAB* 
101.PRE* 
104 

Guaranty  Agreement,  dated  as  of  April  25,  2019  between  Rush  and  the  Bank  of  Montreal 
(incorporated herein by reference to Exhibit 10.3 of the Company’s Current Report on Form 8-K 
(File No. 000-20797) filed May 1, 2019) 
https://www.sec.gov/Archives/edgar/data/1012019/000143774919008424/ex_142494.htm 

Subsidiaries of the Company 

Consent of Ernst & Young LLP 

Certification of President and Chief Executive Officer pursuant to Rules 13a-14(a) and 15d-14(a), as 
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Certification  of  Chief  Financial  Officer  pursuant  to  Rules  13a-14(a)  and  15d-14(a),  as  adopted 
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Certification  Pursuant  to  18  U.S.C.  Section  1350,  as  Adopted  Pursuant  to  Section  906  of  the 
Sarbanes-Oxley Act of 2002 

Certification  Pursuant  to  18  U.S.C.  Section  1350,  as  Adopted  Pursuant  to  Section  906  of  the 
Sarbanes-Oxley Act of 2002 

XBRL  Instance  Document – The  instance document  does  not  appear  in  the  Interactive Data  File 
because its XBRL tags are embedded within the inline XBRL document 
Inline XBRL Taxonomy Extension Schema Document. 
Inline XBRL Taxonomy Extension Calculation Linkbase Document. 
Inline XBRL Taxonomy Extension Definition Linkbase Document. 
Inline XBRL Taxonomy Extension Label Linkbase Document 
Inline XBRL Taxonomy Extension Presentation Linkbase Document 
Cover Page Interactive Data File (formatted as iXBRL and contained in Exhibit 101) 

* 
+ 
++ 

Filed herewith. 
Management contract or compensatory plan or arrangement. 
This exhibit shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 
1934, or otherwise subject to the liability of that section, and shall not be deemed to be incorporated by 
reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934.  

Item 16.  Form 10-K Summary  

Intentionally left blank.  

84 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the 
Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

RUSH ENTERPRISES, INC. 

By:     /s/   W. M.”RUSTY” RUSH 
W. M. “Rusty” Rush 
President, Chief Executive Officer and 
Chairman of the Board 

Date:  February 24, 2021 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below 

by the following persons on behalf of the registrant and in the capacities on the dates indicated: 

Signature 

Capacity 

Date 

/s/ W. M. “RUSTY” RUSH 
W. M. “Rusty” Rush 

President, Chief Executive Officer and 
Chairman of the Board  
(Principal Executive Officer) 

February 24, 2021 

/s/ STEVEN L. KELLER   
Steven L. Keller 

Chief Financial Officer and Treasurer 
(Principal Financial and Accounting Officer) 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

/s/ THOMAS A. AKIN 
Thomas A. Akin 

Director  

/s/ JAMES C. UNDERWOOD 
James C. Underwood 

Director  

/s/ RAYMOND J. CHESS  
Raymond J. Chess 

Director  

/s/ DR. KENNON GUGLIELMO   Director   
Dr. Kennon Guglielmo 

/s/ WILLIAM H. CARY 
William H. Cary   

Director  

/s/ ELAINE MENDOZA 
Elaine Mendoza   

Director  

85 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
    
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUBSIDIARIES OF THE COMPANY 

EXHIBIT 21.1 

Rush Truck Centers of Alabama, Inc. 

Name 

State of 
Incorporation 
Delaware 

Rush Truck Centers of Arizona, Inc. 

Delaware 

Rush Medium Duty Truck Centers of 
California, Inc. 
Rush Truck Centers of California, Inc. 

 Delaware 

Delaware 

 Rush Medium Duty Truck Centers of 
Colorado, Inc. 

Delaware 

Rush Truck Centers of Colorado, Inc. 

Delaware 

Rush Truck Centers of Florida, Inc. 

Delaware 

86 

Names Under Which Subsidiary Does Business 

Rush Truck Center, Mobile 
Rush Peterbilt Truck Center, Mobile 
Rush Truck Center, Phoenix 
Rush Peterbilt Truck Center, Phoenix 
Rush Truck Center, Phoenix East 
Rush Peterbilt Truck Center, Phoenix East 
Rush Truck Center, Flagstaff 
Rush Peterbilt Truck Center, Flagstaff 
Rush Truck Center, Tucson 
Rush Peterbilt Truck Center, Tucson 
Rush Truck Center, Yuma 
Rush Peterbilt Truck Center, Yuma 
Rush Truck Center, Ceres 

Rush Peterbilt Truck Center, Pico Rivera 
Rush Truck Center, Pico Rivera 
Rush Peterbilt Truck Center, Fontana 
Rush Truck Center, Fontana  
Rush Peterbilt Truck Center, Fontana Medium Duty 
Rush Isuzu Trucks, Fontana 
Rush Medium Duty Truck Center, Fontana 
Rush Towing Systems, Fontana 
Rush Truck Center, Fontana Used Trucks 
Rush Truck Center, Fontana Vocational Service 
Rush Truck Center, Long Beach 
Rush Peterbilt Truck Center, Long Beach 
Rush Truck Center, Sylmar 
Rush Peterbilt Truck Center, Sylmar 
Rush Truck Center, San Diego 
Rush Peterbilt Truck Center, San Diego 
Rush Truck Center, Whittier 
Rush Isuzu Trucks, Whittier 
Rush Peterbilt Truck Center, Whittier 
Rush Peterbilt Truck Center, Los Angeles 
Rush Truck Center, Los Angeles 
Rush Truck Center, Fontana Collision Center 
Rush Medium Duty Truck Center, Denver 
Rush Medium Duty Ford Trucks, Denver 
Rush Towing Systems, Denver 
Rush Peterbilt Truck Center, Denver 
Rush Truck Center, Denver  
Rush Peterbilt Truck Center, Greeley 
Rush Truck Center, Greeley 
Rush Peterbilt Truck Center, Pueblo 
Rush Truck Center, Pueblo 
Rush Truck Center, Colorado Springs 
Rush Peterbilt Truck Center, Colorado Springs 
Rush Isuzu Trucks, Denver 
Rush Isuzu Trucks, Orlando 
Rush Truck Center, Orlando 
Rush Isuzu Truck Center, Orlando 

 
 
 
 
 
 
 
 
 
 
Rush Peterbilt Truck Center, Orlando 
Rush Truck Center, Orlando Light & Medium Duty 
Rush Isuzu Trucks, Orlando North 
Rush Truck Center, Orlando North 
Rush Truck Center, Orlando South 
Rush Peterbilt Truck Center, Orlando South 
Rush Truck Center, Orlando Used Trucks 
Rush Truck Center, Haines City 
Rush Peterbilt Truck Center, Haines City 
Rush Truck Center, Tampa 
Rush Peterbilt Truck Center, Tampa 
Rush Truck Center, Jacksonville 
Rush Peterbilt Truck Center, Jacksonville 
Rush Truck Center, Jacksonville East 
Rush Peterbilt Truck Center, Jacksonville East 
Rush Truck Center, Lake City 
Rush Peterbilt Truck Center, Lake City 
Rush Truck Center, Miami 
House of Trucks, Miami 
Rush Medium Duty Truck Center, Atlanta 
Rush Isuzu Trucks, Atlanta 
Rush Truck Center, Atlanta 
Rush Bus Center, Atlanta 
Rush Truck Center, Atlanta Collision Center 
Rush Truck Center, Doraville 
Rush Isuzu Trucks, Doraville 
Rush Truck Center, Smyrna 
Rush Truck Center, Tifton  
Rush Bus Center, Tifton 
Rush Truck Center, Columbus 
Rush Truck Center, Gainesville 
Rush Truck Center, Augusta 
Rush Truck Center, Macon 
Rush Truck Center, Valdosta 
Rush International Truck Center, Boise 
Rush International Truck Center, Idaho Falls 
Rush International Truck Center, Lewiston 
Rush International Truck Center, Twin Falls 
Rush Truck Center, Boise 
Rush Truck Center, Idaho Falls 
Rush Truck Center, Lewiston 
Rush Truck Center, Twin Falls 
Rush Truck Center, Bloomington 
Rush Truck Center, Carol Stream 
Rush Truck Center, Champaign 
Rush Truck Center, Chicago 
Rush Truck Center, Effingham 
Rush Truck Center, Huntley 
Rush Truck Center, Joliet 
Rush Truck Center, Quincy 
Rush Truck Center, Springfield  
House of Trucks, Willowbrook 
Rush Truck Center, Gary 
Rush Truck Center, Indianapolis 
Rush Truck Center, Kansas City 
Rush Truck Center, Bowling Green 
Rush Truck Center, St. Peters 

Rush Truck Centers of Georgia, Inc. 

Delaware 

Rush Truck Centers of Idaho, Inc. 

Delaware 

Rush Truck Centers of Illinois, Inc. 

Delaware 

Rush Truck Centers of Indiana, Inc. 

Delaware 

Rush Truck Centers of Kansas, Inc. 
Rush Truck Centers of Kentucky, Inc. 
Rush Truck Centers of Missouri, Inc. 

Delaware 
Delaware 
Delaware 

87 

 
 
 
 
Rush Truck Centers of Nebraska, Inc. 
Rush Truck Centers of Nevada, Inc. 

Delaware 
Delaware 

Rush Truck Centers of New Mexico, Inc. 

Delaware 

Rush Truck Centers of North Carolina, Inc. 

Delaware 

Rush Truck Centers of Ohio, Inc. 

Delaware 

Rush Truck Centers of Oklahoma, Inc. 

Delaware 

Rush Truck Centers of Pennsylvania, Inc. 

Delaware 

Rush Truck Centers of Tennessee, Inc. 

Delaware 

Rush Truck Centers of Texas, L.P. 

Texas 

88 

Rush Truck Center, St. Louis 
Rush Truck Center, Omaha 
Rush Truck Center, Las Vegas 
Rush Peterbilt Truck Center, Las Vegas 
Rush Truck Center, Albuquerque 
Rush Peterbilt Truck Center, Albuquerque 
Rush Truck Center, Farmington 
Rush Peterbilt Truck Center, Farmington 
Rush Truck Center, Las Cruces 
Rush Peterbilt Truck Center, Las Cruces  
Rush International Truck Center, Charlotte 
Rush Isuzu Trucks, Charlotte 
Rush Truck Center, Charlotte 
Rush Truck Center, Charlotte Collision Center 
Rush Truck Center, Hickory 
Rush Truck Center, Asheville 
Rush Truck Center, Akron  
Rush Truck Center, Cincinnati  
Rush Isuzu Trucks, Cincinnati  
Rush Truck Center, Cleveland  
Rush Truck Center, Columbus 
Rush Truck Center, Columbus West  
Rush Isuzu Trucks, Columbus West  
Rush Truck Center, Dayton  
Rush Isuzu Trucks, Dayton  
Rush Truck Center, Lima  
Rush Bus Center, Cincinnati  
Rush Bus Center, Akron  
Rush Bus Center, Cleveland  
Rush Bus Center, Columbus 
Rush Bus Center, Dayton  
Rush Bus Center, Lima  
Rush Peterbilt Truck Center, Ardmore 
Rush Peterbilt Truck Center, Oklahoma City 
Rush Peterbilt Truck Center, Tulsa 
Rush Truck Center, Ardmore 
Rush Truck Center, Oklahoma City 
Rush Truck Center, Tulsa 
Rush Isuzu Trucks, Oklahoma City 
Rush Used Truck Center, Tulsa 
Rush Truck Rigging 
Perfection Equipment 
Perfection Truck Parts & Equipment, Oklahoma City 
Perfection Crane Repair 
Custom Vehicle Solutions 
Rush Truck Center, Greencastle 
Rush Truck Center, Nashville 
Rush Peterbilt Truck Center, Nashville 
Rush Towing Systems, Nashville 
Rush Truck Center, Memphis 
Custom Vehicle Solutions 
Rig Tough Used Trucks, Dallas 
Rush Bus Center, Arlington 
Rush Bus Center, Austin 
Rush Bus Center, Corpus Christi 
Rush Bus Center, Dallas 
Rush Bus Center, Fort Worth 

 
 
 
 
Rush Bus Center, Houston 
Rush Bus Center, Laredo  
Rush Bus Center, Lufkin 
Rush Bus Center, Pharr 
Rush Bus Center, San Antonio 
Rush Bus Center, Sealy 
Rush Bus Center, Texarkana 
Rush Bus Center, Tyler 
Rush Bus Center, Waco 
Rush Isuzu Trucks, Austin 
Rush Isuzu Trucks, College Station 
Rush Isuzu Trucks, Corpus Christi 
Rush Isuzu Trucks, Dallas 
Rush Isuzu Trucks, El Paso 
Rush Isuzu Trucks, Sealy 
Rush Isuzu Trucks, Waco 
Rush Medium Duty Truck Center, Dallas 
Rush Medium Duty Truck Center, Waco 
Rush Peterbilt Truck Center, Abilene 
Rush Peterbilt Truck Center, Amarillo 
Rush Peterbilt Truck Center, Arlington 
Rush Peterbilt Truck Center, Austin 
Rush Peterbilt Truck Center, Beaumont 
Rush Peterbilt Truck Center, Brownsville 
Rush Peterbilt Truck Center, College Station 
Rush Peterbilt Truck Center, Corpus Christi 
Rush Peterbilt Truck Center, Cotulla 
Rush Peterbilt Truck Center, Dalhart 
Rush Peterbilt Truck Center, Dallas 
Rush Peterbilt Truck Center, Dallas South 
Rush Peterbilt Truck Center, El Paso 
Rush Peterbilt Truck Center, Fort Worth 
Rush Peterbilt Truck Center, Houston 
Rush Peterbilt Truck Center, Houston Northwest 
Rush Peterbilt Truck Center, Laredo 
Rush Peterbilt Truck Center, Lubbock 
Rush Peterbilt Truck Center, Lufkin 
Rush Peterbilt Truck Center, Odessa 
Rush Peterbilt Truck Center, Pharr 
Rush Peterbilt Truck Center, San Antonio 
Rush Peterbilt Truck Center, Sealy 
Rush Peterbilt Truck Center, Texarkana 
Rush Peterbilt Truck Center, Tyler 
Rush Peterbilt Truck Center, Victoria 
Rush Peterbilt Truck Center, Waco 
Rush Refuse Systems 
Rush Towing Systems, Houston 
Rush Towing Systems, San Antonio 
Rush Truck Center, Abilene 
Rush Truck Center, Amarillo 
Rush Truck Center, Arlington 
Rush Truck Center, Austin 
Rush Truck Center, Austin North 
Rush Truck Center, Beaumont 
Rush Truck Center, Bryan 
Rush Truck Center, Brownsville 
Rush Truck Center, College Station 

89 

 
 
 
 
Rush Truck Center, Corpus Christi 
Rush Truck Center, Cotulla 
Rush Truck Center, Dalhart 
Rush Truck Center, Dallas 
Rush Truck Center, Dallas Medium Duty 
Rush Truck Center, Dallas Light and Medium Duty 
Rush Truck Center, Dallas South 
Rush Truck Center, Denton 
Rush Truck Center, El Paso 
Rush Truck Center, Fort Worth 
Rush Truck Center, Houston 
Rush Truck Center, Houston Medium Duty 
Rush Truck Center, Houston Northwest 
Rush Truck Center, Laredo 
Rush Truck Center, Lubbock 
Rush Truck Center, Lufkin 
Rush Truck Center, Odessa 
Rush Truck Center, Pharr 
Rush Truck Center, San Antonio 
Rush Truck Center, Sealy 
Rush Truck Center, Texarkana 
Rush Truck Center, Tyler 
Rush Truck Center, Victoria 
Rush Truck Center, Waco 
Rush Crane and Refuse Systems International 
World Wide Tires 
House of Trucks, Dallas 
Rush International Truck Center, Salt Lake City 
Rush International Truck Center, Springville 
Rush International Truck Center, St. George 
Rush International Truck Center, Ogden 
Rush Truck Center, Salt Lake City 
Rush Truck Center, Springville 
Rush Truck Center, St. George 
Rush Truck Center, Ogden 
Rush Truck Center, Farr West 
Rush Truck Center, Richmond 
Rush Truck Center, Chester 

Rush Crane Systems 
Rush Idealease, Charlotte 
Rush Refuse Systems 
Augusta Idealease 
Asheville Idealease 
Boise Idealease 
Champaign Idealease 
Charlotte Idealease 
Chicago Idealease  
Cincinnati Idealease  
Cleveland Idealease 
Columbus Idealease 
Dayton Idealease  
Effingham Idealease 
Hickory Idealease 
Indianapolis Idealease 
Indy Idealease 
Lima Idealease  

90 

Rush Truck Centers of Utah, Inc. 

Delaware 

Rush Truck Centers of Virginia, Inc. 

Delaware 

Rush Truck Leasing, Inc. 

Delaware 

 
 
 
 
 
Advance Premium Finance, Inc. 
AiRush, Inc. 
Associated Acceptance, Inc. 

Associated Acceptance of Florida, Inc. 
Associated Acceptance of Georgia, Inc. 
Associated Acceptance of Illinois, Inc. 
Associated Acceptance of Oklahoma, Inc. 
Commercial Fleet Technologies, Inc. 
Idealease of Chicago LLC 
International General Agency, Inc. 
Los Cuernos, Inc. 
Natural Gas Fuel Systems, Inc. 
Rig Tough, Inc. 
RTC Central San Antonio, Inc. 
RTC Nevada, LLC 
Rush Accessories Corporation 
Rush Administrative Services, Inc. 
Rushcare, Inc. 
Rushco, Inc. 
Rush Logistics, Inc. 
Rush Real Estate Holdings, Inc. 
Rush Retail Centers, Inc. 
Rushtex, Inc. 
Truck & Trailer Finance, Inc. 
1187394B.C. Ltd. 

California 
Delaware 
Texas 

Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Illinois 
Texas 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Delaware 
Canada 

Macon Idealease 
Norfolk Idealease 
Quincy Idealease 
Richmond Idealease 
Salt Lake City Idealease 
Springfield Idealease 
St. Louis Idealease 
None 
None 
Automotive Industry Insurance  
Associated Truck Insurance Services 
Rush Truck Insurance Services 
None 
None 
None 
None 
Partsriver, Inc. 
None 
None 
Los Cuernos Ranch 
Momentum Fuel Technologies 
Rush Truck Center, Birmingham 
None 
None 
Chrome Country 
None 
None 
None 
None 
None 
None 
None 
None 
None 

91 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 23.1 

Consent of Independent Registered Public Accounting Firm 

We consent to the incorporation by reference in the following Registration Statements:            

1.  Form S-8 No. 333-242488 pertaining to the Rush Enterprises, Inc. Amended and Restated 2007 Long-

Term Incentive Plan and Rush Enterprises, Inc. Amended and Restated 2004 Employee Stock Purchase 
Plan, 

2.  Form S-8 No. 333-219878 pertaining to the Rush Enterprises, Inc. Amended and Restated 2007 Long-

Term Incentive Plan, 

3.  Form S-8 No. 333-198080 pertaining to the Rush Enterprises, Inc. 2007 Long-Term Incentive Plan, 
4.  Form S-8 No. 333-170732 pertaining to the Rush Enterprises, Inc. Deferred Compensation Plan, 
5.  Form S-8 No. 333-138556 pertaining to the Rush Enterprises, Inc. 2006 Non-Employee Director Stock 

Plan, and 

6.  Form S-8 No. 333-121355 pertaining to the Rush Enterprises, Inc. Long-Term Incentive Plan, the Rush 

Enterprises, Inc. 2004 Employee Stock Purchase Plan and Certain Non-Plan Options 

of  our  reports  dated  February  24,  2021,  with  respect  to  the  consolidated  financial  statements  of  Rush 
Enterprises,  Inc.  and  subsidiaries  and  the  effectiveness  of  internal  control  over  financial  reporting  of  Rush 
Enterprises, Inc. and subsidiaries, included in this Annual Report (Form 10-K) of Rush Enterprises, Inc. for the 
year ended December 31, 2020. 

/s/ Ernst & Young LLP 

San Antonio, Texas 
February 24, 2021 

92 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.1 

I, W. M. “Rusty” Rush, certify that: 

CERTIFICATION 

1. 

I have reviewed this annual report on Form 10-K of Rush Enterprises, Inc.; 

2. 
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit 
to state a material fact necessary to make the statements made, in light of the circumstances under which such 
statements were made, not misleading with respect to the period covered by this report;  

3. 
Based on my knowledge, the financial statements,  and  other financial information  included  in  this 
report, fairly present in all material respects the financial condition, results of operations and cash flows of the 
registrant as of, and for, the periods presented in this report;  

4. 
The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal 
control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant 
and have: 

a) 

designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, particularly during 
the period in which this report is being prepared; 

b) 

designed such internal control over financial reporting, or caused such internal control over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles;  

c) 

evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of 
the end of the period covered by this report based on such evaluation; and 

d) 

disclosed in this report any change in the registrant’s internal control over financial reporting 
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case 
of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s 
internal control over financial reporting; and 

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of 
5. 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  registrant’s 
board of directors (or persons performing the equivalent functions):  

a) 

all  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, 
process, summarize and report financial information; and 

b) 

any fraud, whether or not material, that involves management or other employees who have 

a significant role in the registrant’s internal control over financial reporting. 

Date: February 24, 2021 

By:  /S/ W. M. “RUSTY” RUSH 

W. M. “Rusty” Rush 

President, Chief Executive Officer and 
Chairman of the Board 
(Principal Executive Officer) 

93 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION 

EXHIBIT 31.2 

I, Steven L. Keller, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Rush Enterprises, Inc.; 

2. 
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit 
to state a material fact necessary to make the statements made, in light of the circumstances under which such 
statements were made, not misleading with respect to the period covered by this report;  

3. 
Based on my knowledge, the financial statements,  and  other financial information  included  in  this 
report, fairly present in all material respects the financial condition, results of operations and cash flows of the 
registrant as of, and for, the periods presented in this report;  

4. 
The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal 
control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant 
and have: 

a) 

designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, particularly during 
the period in which this report is being prepared; 

b) 

designed such internal control over financial reporting, or caused such internal control over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles;  

c) 

evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of 
the end of the period covered by this report based on such evaluation; and 

d) 

disclosed in this report any change in the registrant’s internal control over financial reporting 
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case 
of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s 
internal control over financial reporting; and 

5. 
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  registrant’s 
board of directors (or persons performing the equivalent functions):  

a) 

all  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, 
process, summarize and report financial information; and 

b) 

any fraud, whether or not material, that involves management or other employees who have 

a significant role in the registrant’s internal control over financial reporting. 

Date: February 24, 2021 

By:  /S/ STEVEN L. KELLER 

Steven L. Keller 
Chief Financial Officer and Treasurer 
(Principal Financial and Accounting Officer) 

94 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.1 

In connection with this annual report of Rush Enterprises, Inc. (the “Company”) on Form 10-K for the 
year ended December 31, 2020 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”),  I,  W.  M.  “Rusty”  Rush,  President,  Chief  Executive  Officer  and  Chairman  of  the  Board  of  the 
Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002, that: 

1. 
Exchange Act of 1934; and 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities 

2. 
condition and results of operations of the Company. 

The information contained in the Report fairly presents, in all material respects, the financial 

By:         /S/ W. M. “RUSTY” RUSH   
Name:    W. M. “Rusty” Rush 
Title:      President, Chief Executive Officer and 

Chairman of the Board 

Date:      February 24, 2021 

95 

 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.2 

In connection with this annual report of Rush Enterprises, Inc. (the “Company”) on Form 10-K for the 
year ended December 31, 2020 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”), I, Steven L. Keller, Chief Financial Officer and Treasurer of the Company, certify, pursuant to 18 
U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that: 

1. 
Exchange Act of 1934; and 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities 

2. 
condition and results of operations of the Company. 

The information contained in the Report fairly presents, in all material respects, the financial 

By:      /S/ STEVEN L. KELLER  
Name:  Steven L. Keller 
Title:   Chief Financial Officer and 
            Treasurer 
Date:   February 24, 2021 

96