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Safeguard Scientifics

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FY2015 Annual Report · Safeguard Scientifics
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The UK’s leader in 
replacement 
windows and doors
2015 ANNUAL REPORT

UK PLC

SAFESTYLE UK MARKET POSITION

9.46%
MARKET 
SHARE

“Market share increased for 
the 11th consecutive year as 
Safestyle UK consolidates its 
position as market leader.”

Strategic Report

Governance

32
34
38

Directors’ report
Remuneration report
Independent auditors report

Financial Statements

40
41
42
43
44

Consolidated income statement
Consolidated statement of financial position
Consolidated statement of changes in equity
Consolidated statement of cash flows
Notes to the financial statements

3

4
5
6
7
8
10
12
14
16

18
19
20
21
22
24
26

28
29
30
31

Satisfied customers

2015 financial & operational highlights
The group at a glance
Ÿ Trustworthy
Ÿ
Ÿ Market leaders
Ÿ Market dynamics
Our business cycle
Great value product range
Chairman’s statement
CEO statement
Our route to outperform the market
Strategic process
Ÿ Growing the power of the brand
Ÿ Product range and unbeatable value
Ÿ Manufacturing improvements
Ÿ Digital technology
Financial review
Principal risks and uncertainties
Board of Directors
Focussed and committed
Ÿ The Safestyle team
Ÿ Growing talent for the future
Ÿ Here to help
Ÿ Corporate social responsibility

P2 - Safestyle UK PLC Annual Report and Accounts 2015

2015 FINANCIAL & OPERATIONAL HIGHLIGHTS

+9.5%

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* Excludes costs relating to admission fees and historic tax settlement. Reported figures shown on page 40

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P3 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
 
 
 
THE GROUP AT A GLANCE - TRUSTWORTHY

A STRONG REPUTATION

“Quality product and quality service. We 
had two bay windows installed, very 
pleased with the overall service from the 
first visit from the representative, the 
professional and obliging fitters and the 
after service facility. I have no hesitation to 
recommend this company to any 
prospective purchaser of windows and 
doors. The quality of the windows and 
service is highly recommended.”

Mr Peck, Burton-upon-Trent, January 2016

Safestyle UK is 
proud to be rated 
as the top double 
glazing and 
conservatory 
company by 
reviewers on 
reviewcentre.com 

P4 - Safestyle UK PLC Annual Report and Accounts 2015

THE GROUP AT A GLANCE - SATISFIED CUSTOMERS

speaking from experience

87% of our customers would 
recommend us, placing 
Safestyle number one for 
double glazing according to the 
independent Review Centre* 
* as at Feb 17, 2016

FANTASTIC JOB

“People have commented in the street how good it looks, a neighbour of ours is 
having the same thing done. So quiet when the traffic is going by outside, fantastic.”

Mr & Mrs Baldwin, Knaresborough, June 2015

P5 - Safestyle UK PLC Annual Report and Accounts 2015

THE GROUP AT A GLANCE -  MARKET LEADERS

Safestyle is the market leader in the UK replacement windows and door 
market, providing high quality, energy efficient products with expert 
installation and a fully serviced 10 year guarantee. The UK domestic consumer 
market is serviced through 34 sales branches and 12 distribution depots. 

Number one
in England and Wales 
since 2012

Market share 
growth 
accelerated
9.46% in 2015

60,134 
installations 
in 2015
that’s 164 improved 
homes every day

Manufacturing 
excellence
centre in Barnsley

New premium 
ranges 
and replacement 
conservatories giving 
growth potential

Consistent and 
progressive 
growth  
in revenue and profits

Regional map 
of installations 
within last 
three years, 
each dot 
represents a 
postcode with 
at least one 
Safestyle UK 
installation

P6 - Safestyle UK PLC Annual Report and Accounts 2015

THE GROUP AT A GLANCE -  MARKET DYNAMICS

In a highly fragmented market Safestyle offers consumers 
compelling reasons to choose us as a provider.

1

2

3

4

5

Great value

Unrivalled finance options

Attractive range of products

High quality service

Strong reputation

MARKET 
SHARE

60%

Local companies
Often small and including 
some general builders 
rather than specialists

Safestyle UK
Focussed and highly 
competitive

9.5%

National brands
With a wider home 
improvement focus

10.5%

Regional providers
With a limited geographic 
reach and lower 
efficiencies of scale

20%

Board of Directors estimates of market share

P7 - Safestyle UK PLC Annual Report and Accounts 2015

THE GROUP AT A GLANCE - OUR BUSINESS CYCLE

Lead generation

Ÿ Brand development

Ÿ Focussed campaigning via 
TV, digital and  canvassing

Sales opportunities

Ÿ Great value range of 
products and credit 
options

Ÿ Strong reputation 

and trust

Safestyle aims to be 
recognised as the UK’s 
number one 
replacement window 
and door company.

Surveying & contracting

Ÿ Ensuring compliance with 

regulation and best practice

Ÿ Preparing for manufacturing 

and installation

P8 - Safestyle UK PLC Annual Report and Accounts 2015

THE GROUP AT A GLANCE - OUR BUSINESS CYCLE

Aftercare & loyalty

Ÿ No quibble ten year 

insurance backed guarantee

Ÿ National aftercare 
maintenance team

Bespoke manufacturing

Ÿ Manufacturing excellence 

centre in Barnsley

Ÿ High efficiency and significant 

economies of scale

Expert installation

Ÿ Specialist BTEC 

qualifications or training 
for all installation teams

Ÿ Highly commended 
service leading to 
industry leading 
testimonials and  
reviews

P9 - Safestyle UK PLC Annual Report and Accounts 2015

GREAT VALUE PRODUCT RANGE

EcoDiamond
WINDOWS

A-Rated energy efficient windows

EcoDiamond
UPVC DOORS

Traditional panel doors with modern features

EcoDiamond
BI-FOLD DOORS

Transforming living spaces

P10 - Safestyle UK PLC Annual Report and Accounts 2015

EcoDiamond

REPLACEMENT CONSERVATORIES

A modern conservatory to be used all year round

PREMIUM PRODUCT RANGE

GuardDoor

COMPOSITE DOOR RANGE

TM

HERITAGE

WINDOWS

Pavilion

CONSERVATORY REPLACEMENT RANGE

Inspire

BI-FOLD      DOORS

High specification, 
high security doors, 
very popular range.

Beautiful windows, hand 
crafted finish. Great option 
for period homes.

Luxury high performance 
conservatory upgrades.

Class leading energy 
efficiency, striking modern 
looks and appeal.

P11 - Safestyle UK PLC Annual Report and Accounts 2015

CHAIRMAN’S STATEMENT

The Group has again delivered record 
revenue, market share and profit. Revenue 
increased 9.5% to £148.9m (2014: £136.0m).

I am pleased to report the Group's results for the year ended 31 
December 2015.

Summary of Financial Performance
The Group has again delivered record revenue, market share and profit. 
Revenue increased 9.5% to £148.9m (2014: £136.0m), delivering profit 
before tax of £17.6m, up 7.3% (2014: £16.4m).   Earnings per share 
increased 7.9% to 17.8p (2014: 16.5p).

As expected, after a slower first half in terms of profit growth, we 
delivered significant growth in the second half as a number of initiatives 
began to bear fruit. This included further refinements to our advertising 
and online strategies, the delivery of our enhanced range of consumer 
finance offerings, and the launch of our conservatory refurbishment 
programme. In the second half, revenue was up 12% and profit before 
tax up 13%, very creditable results in a market that, in overall terms, 
contracted in the period.

Market Share
FENSA data reported a 6.6% contraction in the overall market in 2015. 
However, Safestyle UK has continued to grow and to gain market share, 
which increased to 9.46% for the year to 31 December 2015, up from 
8.48% a year earlier.  

Factory Expansion Plans
Since 2008, the Group has delivered sustained growth, with installations 
up from 40,700 in 2008 to 60,134 in 2015. Throughout this period, we 
have invested in our manufacturing facilities, with total expenditure on 
fixed assets, excluding freehold properties, of £6.2 million in the last five 
years.

Steve
Halbert

P12 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
To ensure we continue to capture manufacturing 
efficiencies and have the capacity to handle further 
increase in demand for our products, the Board has 
approved the development of further manufacturing 
space and an additional glass furnace, adjacent to our 
existing freehold facilities at Wombwell, South 
Yorkshire. The Group owns the adjoining site, on which 
we have planning permission to construct a 5,750 sq m 
factory extension. We expect to increase our production 
capacity by up to 50% when fully operational, and by up 
to 100% once we have fully utilised all available space.

We have committed up to £7.25m for this project, with 
expenditure commencing in Q2 2016 and the facilities 
operational by Q3 2017.  The investment will be funded 
from current cash resources through 2016 and the first 
half of 2017.

Balance Sheet, Final Dividend and Special Dividend
The business continues to be highly cash generative, 
with 2015 cash conversion (the ratio of net cash inflow 
from operating activities, before taxation to underlying 
EBITDA,) at 95%, compared with 88% for 2014. As a 
consequence, our balance sheet remains strong and the 
business had £16.5m net cash at 31 December 2015, an 
increase of £8.0m in the year.

The Board recommends, subject to approval at the 
Annual General Meeting to be held on 19 May 2016, a 
final dividend of 6.8p per share payable to ordinary 
shareholders registered on 17 June 2016.  Together with 
our interim dividend already paid of 3.4p per share, this 
takes total proposed distributions up to 10.2p per share, 
representing cover of circa 1.78x.

The Board has also considered the levels of resources it 
needs for its future plans. Our policy is to maintain cash 
resources for investment in manufacturing and other 
operating facilities, and to maintain a buffer in the event 
of a sustained period of market regression. This is 
reflected in our historic dividend cover. We also seek to 

have sufficient flexibility in our funding structure to 
take advantage of strategic growth opportunities that 
may from time to time become available.

The Board is committed to returning excess capital to 
shareholders where our cash resources are materially in 
excess of investment requirements. In keeping with our 
capital allocation policy and taking into account the 
Group's current financial strength, our anticipated 
trading performance, our known and anticipated 
investment plans, and the level of cash available, the 
Board is proposing that cash amounting to £5.5m (6.8p 
per share) will be returned to shareholders in the form 
of a special dividend, payable at the same time as the 
final dividend, to shareholders registered on 17 June 
2016.

Looking Ahead
We expect to continue to deliver market out 
performance, gaining market share and growing in 
absolute terms. This reflects the compelling nature of 
our proposition from financial, aesthetic and energy 
efficiency perspectives. We have a suite of products that 
represent excellent value, we have invested heavily in 
technology to enhance the customer proposition, and 
we have an outstanding leadership team which drives 
excellent performance.

So far this year to date, I am pleased to report that order 
intake has been significantly ahead of the same period 
in 2015 and the Board looks forward to further progress 
in 2016.

I would like to thank our many stakeholders, and 
especially our employees, for their commitment and 
contribution to our continued success.

RS Halbert, Chairman, 17 March 2016

P13 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
CEO STATEMENT

In 2015 Safestyle's market share increased 
for the eleventh consecutive year to 9.46% 
(from 8.48% in 2014) consolidating our 
sector leading position. 

I am pleased to report that Safestyle UK enjoyed a record year in 2015 
and I would like to formally express my thanks to all our people for their 
dedicated hard work and loyalty.

Business Review
In 2015 Safestyle's market share increased for the eleventh consecutive 
year to 9.46% (from 8.48% in 2014) consolidating our sector leading 
position.  During the period we carried out a record 60,134 installations 
(up 4.4% on 2014) consisting of 279,453 window and door frames. Our 
average frame sales price excluding VAT increased by 5.4% to £531 and 
our average installed order value increased from £2,806 to £2,963. This 
strong operational performance resulted in increased revenue up 9.5% 
to £148.9m and profit before tax up 7.3% from £16.4m in 2014 to £17.6m 
in 2015. 

We continued to expand our sales branch network in the South of 
England with new branch openings in Watford in February 2015 and in 
Guildford on 1 January 2016. In addition we also responded to increased 
demand throughout the rest of the country by opening new sales 
branches in Newcastle and Stockport. During 2016 we will seek to 
expand our sales branch network in line with strategy by identifying 
locations in which we are relatively underrepresented in relation to our 
target customer base. We added an installation depot in Stevenage in the 
last quarter of 2015 and now have a network of 12 installation depots. 

Leads generated from our digital activities and direct response channels 
accounted for 37% of all business in 2015, a significant increase on the 
31% in 2014. Lead generation from door canvassing remains an 
important part of the marketing mix and although the value of business 
from this source remained constant in 2015 it reduced to under 50% as a 
proportion of the total. Our continuing increased investment in direct 

Steve 
Birmingham

P14 - Safestyle UK PLC Annual Report and Accounts 2015

and digital marketing will be a key factor in gaining 
market share and reducing average lead generation 
costs. 

From 1 July 2015 we enhanced our consumer finance 
offer which resulted in a significant step up in order 
intake. This growth came with additional subsidy costs 
which we have sought to recover with an increase in 
our prices from 1 January 2016. Early indications are 
that despite this price increase we expect to maintain 
our market leading price and value proposition.

Manufacturing Expansion Plan
As part of our five year asset replacement plan during 
2015 we invested in a new machining and cutting centre 
at our Wombwell manufacturing facility. In addition, in 
February 2016 we committed to constructing a new 
5,750 sq m factory adjacent to our existing freehold 
facilities in Wombwell, South Yorkshire. Construction of 
the new factory is expected to commence in the second 
half of 2016 and be completed in the first half of 2017. 
On completion this factory will house a new glass 
toughening furnace replacing the current furnace which 
is 12 years old and the glass manufacturing process. 
This will bring the manufacturing of both the frames 
and double glazed units to a single site which will 
reduce handling and increase efficiency. The remaining 
increased manufacturing area in the new factory will 
allow us to extend and optimise our manufacturing 
operations, improve our product quality and provide 
sufficient capacity for the foreseeable future. On 
vacation it is intended to use the current glass 
manufacturing factory for the manufacture of non 
standard and specialist bought in items. 

Product Development
In April 2015 we launched our conservatory upgrade 
product to an initial eight selected sales branches. 
Following proof of concept we then rolled out the 
product to all our sales branches.  Order intake in the 
second half of 2015 and in the first two months of 2016 
has continued to gain momentum and suggests that our 

target number of installed conservatory upgrades of 
450 in 2016 will be comfortably met.  

At the beginning of 2016 we launched our Heritage 
range of PVCu windows and doors, which are intended 
to reproduce the authentic look of traditional timber, 
our Inspire aluminium bi-folding doors and in spring 
2016 we will be launching three new coloured PVCu 
frames to enhance our product offering. The Board 
believes that as more customers look to replace their 
existing double glazed PVCu products an increased 
variety of options will be an important factor in their 
decision making process. 

Outlook
During 2016 we will continue our drive to grow market 
share and expand our sales branch network. We will 
continue to invest in our manufacturing equipment and 
will commence a major expansion of our factory. We 
have established a solid foundation following our entry 
into the conservatory refurbishment market in 2015 and 
expect growth in this exciting area to accelerate in 2016.

Our robust cash generation and strong financial 
position will enable the Group to make the substantial 
investment in its infrastructure outlined without 
compromising returns to our shareholders. 
Furthermore we will maintain sufficient flexibility to 
take advantage of any strategic opportunity to enhance 
our market leading position should any such 
opportunity arise. We believe that our enhanced range 
of energy efficient products, compelling consumer 
finance options and value proposition will continue to 
drive growth in a highly fragmented market.

The Group again delivered record results in 2015 and it 
is our intention to continue our successful progress in 
2016. Early indications for the first two months of 2016 
are very encouraging and we have started the year well.

S.J. Birmingham FCA, CEO, 17 March 2016

P15 - Safestyle UK PLC Annual Report and Accounts 2015

STRATEGIC PROGRESS

1

2

3

Strengthen       
the brand

Grow the 
product range

Ÿ Better lead volume
Ÿ Better sales 
conversion

Ÿ Higher ROI from 

marketing

Ÿ New premium and 

value ranges

Ÿ Wider selection of 
modern colours
Ÿ Enhances brand 

appeal

Ÿ Creates cross selling 

opportunities

Compelling 
consumer 
finance offers

Ÿ Industry leading 
finance options
Ÿ Two years interest 

free popular
Ÿ Competitive 
advantage.

2 INTEREST FREE

YEARS

P16 - Safestyle UK PLC Annual Report and Accounts 2015

OUR ROUTE TO OUTPERFORM THE MARKET

4

5

6

Expand territory 
and awareness

Trusted 
quality

Efficiency and 
effectiveness

Ÿ Factory expansion 
and remodelling
Ÿ Digital processes 
to aid sales and 
financing

Ÿ Grow brand and 

operations in South 
and South East

Ÿ Returns are 

increasing in 
Midlands and 
North

Ÿ Scalable and 

organic route to 
growth

Ÿ Continued 

investment on 
quality products and 
services
Ÿ Customer 

satisfaction ratings 
are industry leading

(independent consumer site 
reviewcentre.com rates Safestyle as 
their number one with more than 
double the number of 5 star reviews 
than second ranked company)

Ranked No.1

P17 - Safestyle UK PLC Annual Report and Accounts 2015

STRATEGIC PROGRESS

Growing the power of the Safestyle brand

Safestyle has been driving a process of brand 
evolution since late 2011. Extensive market 
research programmes were commissioned to look 
at what potential customers wanted and how 
Safestyle measured up. The simple truth was that 
Safestyle’s customers were experiencing a far better 
service and product than they were expecting - 
Safestyle was under selling itself. Safestyle has 
invested in improving the brand values in its TV 
and online advertising without sacrificing its call to 
action and value proposition.

A strong brand and digital performance means higher returns

Headline results have improved 
dramatically.

A stronger Safestyle brand means that more of our potential 
customers are looking for Safestyle by name. Further 
research has found that these brand focussed enquirers are:

Orders from direct 
response advertising 
up 34% year on year

Cost efficiency 
improved 16% 
year on year

36.5% more likely to 
arrange a sales visit

35.7% more 
likely to buy

10.6% increase in 
average order amount

34%

16%

36.5%

35.7%

10.6%

Overall these brand responders are worth more than double the value of general enquirers. By continuing 
to grow the power of the Safestyle brand it is believed that there is the potential for significant growth in 
both volume and contribution.

P18 - Safestyle UK PLC Annual Report and Accounts 2015

STRATEGIC PROGRESS

Strengthening the Safestyle product range to give unbeatable value and choice

Safestyle now offers a significantly expanded range of value and premium options whilst retaining focus on 
what is does best – expertly and efficiently transforming homes with high quality service and bespoke 
manufactured and fitted products.

Pavilion

CONSERVATORY REPLACEMENT RANGE

Conservatory replacements and upgrades were introduced to the range in 
2015 in a phased roll out and are already showing  promising levels of 
customer demand and sales potential. Customers benefit from being able to 
use their upgraded conservatories all year round. Three roofing options are 
available with the top of the range Safestyle Pavilion offering a part solid roof 
which offers a true transformation of the living area.

Expanding our range in 2016

Inspire

BI-FOLD      DOORS

New Inspire Aluminium Bi-folding doors
Ÿ Class leading energy efficiency
Ÿ Striking modern looks and appeal

HERITAGE

WINDOWS

New Heritage Windows
Ÿ Beautiful windows with a traditional hand crafted finish
Ÿ Great option for period homes and conservation areas

EcoDiamond
WINDOWS

New modern colour options for core window ranges
Ÿ Moving from three to six colour options
Ÿ Adding anthracite grey, black and cream to the range

P19 - Safestyle UK PLC Annual Report and Accounts 2015

STRATEGIC PROGRESS

Building on our manufacturing excellence

In order to support Safestyle’s long term growth 
strategy and new product introduction the Group is 
investing £7.25 million to extend its manufacturing 
facility and upgrade and expand its production lines. 
The investment will provide a facility capable of 
supporting the Group’s growth for the foreseeable 
future as well as delivering efficiency and product 
quality improvements.

The project includes the building of a 5,750 m2 
extension on land owned by the Group adjacent to 
the current factory and the purchase of a ‘state of the 
art’ glass toughening furnace and a high speed glass 
production line. It will also involve some re-
organisation of the production flow and the creation 
of additional space for new product introductions. 

P20 - Safestyle UK PLC Annual Report and Accounts 2015

STRATEGIC PROGRESS

Using digital technology to drive growth

Safestyle is investing in digital technology to 
improve the efficiency of core business 
processes. Sales applications have been 
developed in the second half of 2015 to enhance 
the sales presentation and help customers see 
our offering more clearly. This will include 
presentations, styles and option selection. 

Online processes are being developed with the 
ability to complete credit applications at point 
of sale rather than relying on applications being 
handled via central support teams.  This 
investment will improve our customer 
experience and is expected to result in better 
lead conversion.

P21 - Safestyle UK PLC Annual Report and Accounts 2015

FINANCIAL REVIEW

Gross profit increased by 10% in the year to 
£54.5 million (2014: £49.7 million), with 
gross margin higher at 36.6% (2014: 36.5%).

Revenue
Revenue for the year was £148.9 million, an increase of 9.5% over 2014.  
The key factors underpinning this growth were:

Ÿ 31.6% growth in order value generated from direct response channels
Ÿ 4.4% growth in the volume of frames installed from 267,642 to 279,453
Ÿ

5.4% growth in average unit price from £504 to £531
5.6% growth in average order value from £2,806 to £2,963

Ÿ

The introduction in April and phased rollout of our conservatory 
upgrade product resulted in 108 installations and added £0.9 million to 
revenue for the period.

The further enhancement of our consumer finance offer has been a key 
driver of sales during the year.  This reflects our strategy of using finance 
to generate incremental business and has resulted in the elimination of 
all products that had previously earned the Group introductory 
commissions.

Gross margin
Gross profit increased by 9.7% in the year to £54.5 million (2014: £49.7 
million), with gross margin higher at 36.6% (2014: 36.5%).  The gross 
margin improvement was driven by a higher average sales price and a 
continued reduction in the proportion of sales being generated by door 
canvass operations but was impacted, particularly in the second half, 
following the decision to further enhance our consumer finance offer.

Average sales prices increased from £504 per unit in 2014 to £531 in 2015 
while the proportion of sales generated by door canvass operations 
reduced from 52% in 2014 to 47% in 2015.

Mike 
Robinson

P22 - Safestyle UK PLC Annual Report and Accounts 2015

The Group received £2.5 million during the year from 
the exercise of warrants issued on IPO.

Capital expenditure in the period was £1.6 million (2014: 
£1.6 million). The majority of this investment was part 
of our 5 year asset upgrade plan for our manufacturing 
facility.

Dividends
The Board is proposing a final dividend of 6.8 pence per 
share subject to approval by shareholders at the AGM.  
The dividend will be paid on 11 July 2016 to 
shareholders on the register at close of business on 17 
June 2016.

The Board has also considered its priorities for the use 
of cash and proposes to pay a special dividend to 
shareholders.  The special dividend will be £6.8p per 
share and will be paid at the same time as the 2015 final 
dividend.

MJ Robinson, CFO, 17 March 2016

The additional subsidies paid for the enhanced finance 
offer resulted in a reduction in the gross margin from 
37.2% in the first half of the year to 36.0% in the second 
half.  A price increase was implemented from the 
beginning of 2016 with the aim of increasing gross 
margin back to around 37%.

Other operating expenses
Other operating expenses for 2015 were £37.0 million 
(2014: £33.3 million), an increase of 11%.  Marketing 
costs were the biggest contributor to the increase with 
an additional £1.7 million being invested in TV and 
online advertising.  This represented an 18% increase in 
cost but this resulted in a 32% increase in the value of 
orders generated.

Other major cost areas including salaries, fleet and 
property costs increased at a slower rate than sales.

EBITDA and PBT
Underlying EBITDA before share-based payments was 
£19.1 million for the year (2014: £17.8 million), an 
increase of £1.3 million.  PBT was £1.2 million higher at 
£17.6 million, and after adjusting for share-based 
payments was 7.1% higher than last year at £18.0 million 
(2014: £16.8 million).

The earnings per share were 17.8p for the year, up from 
16.5p in 2014. The current year figure was impacted by 
the exercise of warrants.  Diluted earnings per share 
increased from 15.9p in 2014 to 17.3p for the period.  The 
basis for these calculations is detailed in note 8.  
Underlying EPS was 18.4p versus 17.0p in 2014.

Cash
Strong operating cash flow resulted in the Group 
increasing its cash balance from £8.5 million at 31 
December 2014 to £16.5 million as at 31 December 2015 
while paying £7.5 million in dividends in the year.

P23 - Safestyle UK PLC Annual Report and Accounts 2015

PRINCIPAL RISKS AND UNCERTAINTIES

The following sets out the Group's risk management processes and the principal risks and uncertainties that the board 
consider to be material and that may have a significant impact on the Group's financial performance. 

The Board has ultimate responsibility for setting the Group's risk appetite and for effective management of risk.  An annual 
assessment of key risks is performed by senior management and presented to the Board.  A risk register is maintained and 
regularly reviewed by the senior management team.  All risks are scored by taking into consideration the likelihood of the 
event occurring and the impact of that event.  Once the risks have been assessed appropriate mitigation actions are 
determined for each key risk identified. Summarised below are the key risks that have been identified and that could have a 
material impact on the Group's performance.

Risk

Description

Mitigation

Regulatory

The Group operates in a heavily regulated sector, 
including consumer protection and consumer credit 
regulations. Should the Group be found liable for 
breaches of these regulations or any others the 
business could face severe financial or existential 
consequences.

The Group has programmes of appropriate training to 
ensure legal compliance and minimise mistakes.  This is 
backed up with comprehensive record keeping and 
audit trails.  The Group also ensures that the process is 
quality checked by head office with each customer.

Reputation with 
customer base

As a retail brand, the Company's future success will be 
significantly affected by its reputation with its customer 
base. Should the Company's reputation suffer, fairly or 
otherwise, future performance could be significantly 
impaired.

The Group operates a rigorous customer complaints 
process in order to identify issues early and put 
corrective actions in place.  The Group is accredited to 
ISO 10002 Customer Satisfaction and Complaints 
Handling.

Market and 
competition

The Group operates in a competitive market which is 
very exposed to the UK's economic performance and 
general consumer confidence. 

The Group has historically taken market share in tough 
market conditions and is well placed to compete 
effectively against the competition.

IT and data 
security

The Group is very dependent on its IT systems and 
infrastructure to ensure effective operations and 
customer service.  A major disruption to the system 
would impact performance significantly.  The Group's 
operations are subject to a number of laws relating to 
data privacy and breach of this legislation could result 
in the Group being subjected to legal proceedings. 

The Group maintains tight access controls over its data 
and IT systems and has regular reviews to agree 
priorities and plans.  Particular focus is given to the 
plans and infrastructure required to ensure adequate 
disaster recovery processes and procedures are in 
place.

Reliance on key 
equipment

The Group relies upon certain key manufacturing 
equipment.  Although most of the manufacturing 
equipment has back-up capacity there are some 
machines that have no in-house back-up.  In the event 
of significant downtime on these machines there is a 
risk of short term disruption and increased costs.

The Group has an experienced maintenance team 
onsite and operates a preventative maintenance 
programme on all key equipment.  For the machines 
identified the Group has sourced suppliers capable of 
manufacturing the required products and has a 
documented disaster recovery process in place to 
minimise the impact on performance.

P24 - Safestyle UK PLC Annual Report and Accounts 2015

Risk

Description

Mitigation

Reliance on key 
suppliers

The Group relies upon certain key suppliers which, if 
relationships with such suppliers are not maintained, 
could in the short term disrupt the Group's business, in 
particular in respect of the suppliers of PVCu to the 
manufacturing plant.  Although alternative suppliers 
are readily available to provide the supplies required by 
the Group, any disruption to supply or transition 
between suppliers may adversely impact the Group's 
performance.

The Group maintains strong working relationships with 
key suppliers through regular review meetings.  In 
addition robust contractual arrangements are 
maintained and supplier performance is monitored 
against agreed standards.  In the event of significant 
disruption to supply alternative suppliers have been 
identified and a documented disaster recovery process 
is in place to minimise the impact on performance.

Health & safety

The Group's operations take place in a diverse range of 
operating environments.  These operations require 
ongoing management of health and safety risks in order 
to ensure a safe working environment for our 
employees and others we engage with.  A failure to 
manage these risks may give rise to significant 
potential liabilities.

The Group maintains detailed health and safety 
procedures and processes which are managed by a 
team of dedicated health and safety professionals.  The 
team support and advise operational management and 
run a programme of site reviews and audits.  Health 
and safety performance is reviewed regularly by the 
board.

Dependence on 
key personnel

The Group has a relatively small management team and 
the loss of any key individual or the inability to attract 
appropriate personnel could impact on its ability to 
execute its business strategy successfully and provide 
quality services to its customers, which could 
negatively impact upon the Group's future 
performance.

The Group maintains competitive and attractive 
employment terms and conditions, fully empowering 
key individuals and allowing them to maximize their 
job satisfaction. The Group incentivizes key 
management through performance related pay in the 
short term and through share options for medium and 
long term retention.

Self-Employed 
Individuals

The Group uses the services of a large number of self-
employed individuals for marketing, sales, surveying 
and installation purposes. These individuals are 
engaged on standard form agreements stating that the 
act as self-employed commercial agents. There is a risk 
of potential claims for employee or worker status, 
resulting in additional cost for the Group.

The Group undertakes on-going reviews of the terms 
on which self-employed individuals are engaged and 
historically this has not been an issue for the Group. 
The Group ensures that all self –employed individuals 
are registered for income tax purposes and an 
increasing proportion is now VAT registered.

Factory 
expansion

The Group is about to embark on a major expansion of 
its manufacturing facilities. This involves the 
construction of 5,750m² expansion, the purchase and 
installation of a new glass toughening furnace and the 
reorganisation of the production flow. This will increase 
the risk of disruption and could result in increased 
costs.

A dedicated, experienced project manager has been 
appointed to lead the team responsible for successful  
delivery of the project. A detailed project plan has been 
produced and approved by the board as well as a robust 
contingency plan. Weekly project meetings will take 
place to monitor progress and take away necessary 
actions and the board will be updated each month. 

P25 - Safestyle UK PLC Annual Report and Accounts 2015

BOARD OF DIRECTORS

Christopher John Davies, BA (Oxon), Non-Executive Director, aged 62
Chris joined the Safestyle UK Board in December 2013. In addition to the 
customary duties and responsibilities of a Non-Executive Director, he is 
Chairman of the Remuneration Committee. A former FTSE 250 CEO at SIG plc, 
Chris has extensive Board, commercial and operational experience from his 
successful executive career in the construction, manufacturing and support 
services sectors. 

Stephen John Birmingham FCA, Chief Executive Officer, aged 57
Steve joined Safestyle UK in 1999 as Group Operations Director, becoming 
Managing Director in 2007 and subsequently Chief Executive Officer on the 
company's IPO. Steve takes overall responsibility for the business' day to day 
operations and oversees implementation of the Group’s long and short term 
plans in accordance with its strategy. Steve has over 30 years experience of the 
replacement window industry in senior management positions.

SENIOR MANAGEMENT

Kiz Misra, Sales Director, aged 51
Kiz is responsible for all areas of sales and 
marketing. He joined Safestyle UK when the 
business was established in 1993 and worked his 
way up to become Sales Director in 1999. Along 
with day to day responsibility for sales he leads the 
expansion of Safestyle UK’s sales branch network.

David Clarke, Operations Director,
Pre Installations, aged 53
Dave became Operations Director in 2009 and is 
responsible for pre installations operations and 
transport. He joined Safestyle UK in 2004 and has 
over 20 years experience in senior logistics, sales 
and operational roles.

P26 - Safestyle UK PLC Annual Report and Accounts 2015

BOARD OF DIRECTORS

Robert Stephen Halbert BA, FCA, Non-Executive Chairman, aged 58
Steve has been Chairman of Safestyle UK since December 2013. In his role as 
Chairman, he is responsible for the proper operation of the Board and its 
committees, compliance with the Company's code of corporate governance and, 
working closely with the CEO, for ensuring the business regularly reviews its 
strategic plans. Steve is Chairman of the Audit and Nominations Committees. In 
addition, Steve is Chairman of Alcumus Group Limited and AIM quoted NAHL 
Group plc.

Michael John Robinson FCMA, Chief Financial Officer, aged 54
Mike joined Safestyle UK in 2008 and has over 30 years experience in operational 
finance roles in a range of manufacturing and distribution businesses. As CFO 
Mike is responsible for the financial control, planning and reporting for the 
Group. He also has responsibility for the Group’s IT function. Mike has 20 years 
board level experience mainly within privately owned SMEs. He also spent 13 
years with RR Donnelley, a Fortune 500 company, where he held a succession of 
finance and commercial roles including 3 years as UK Finance Director.

SENIOR MANAGEMENT

Mark Scaife, Operations Director,
Manufacturing, aged 47
Mark leads all areas of manufacturing with full 
day to day responsibility for the manufacturing 
site and its strategic development. He joined 
Safestyle UK as Operations Director in 2008 with 
a background of senior manufacturing roles.
He is a Lean Six Sigma practitioner and program 
deployment champion.

Phil O’Malley, Operations Director,
Installations, aged 43
Phil was appointed Operations Director in 2009 
having joined Safestyle UK’s installation 
management team in 2001. He has responsibility for 
all aspects of installation including surveys, our 
installation network and teams, quality control and 
after-sales care. Phil has 20 years experience in the 
building and installation industry.

P27 - Safestyle UK PLC Annual Report and Accounts 2015

FOCUSSED AND COMMITTED

That’s Safestyle team work

The latest survey of our manufacturing teams in Barnsley had an overwhelming 99% response rate. Particular 
highlights were about making improvements, team-work, engagement and confidence in future growth.

Such levels of team engagement help underpin Safestyle's drive to improve the efficiencies and quality of 
manufacturing output. Providing a high quality product at the right price is central to Safestyle's winning 
customer proposition and leads to significant competitive advantage.

“The focus on involving 
everyone in 
improvements is good.”

“Our continuous 
improvement programme 
is an appropriate way of 
managing the business.”

87%AGREE OR STRONGLY AGREE 

92%AGREE OR STRONGLY AGREE 

“I feel comfortable 
asking for help from 
my team.” 

90%AGREE OR STRONGLY AGREE 

“I understand the 
direction the 
company is taking.”

“I understand how my 
job contributes to the 
aims of the business.” 

“I fully expect the 
company to continue 
to grow and develop.”  

89%AGREE OR STRONGLY AGREE 

98%AGREE OR STRONGLY AGREE 

98%AGREE OR STRONGLY AGREE 

P28 - Safestyle UK PLC Annual Report and Accounts 2015

FOCUSSED AND COMMITTED

Growing talent for the future

Safestyle is a leading employer in the local community surrounding its manufacturing site near Barnsley. 
Through a highly popular apprentice scheme it gives local talent a chance to develop their skills and careers.  
In return Safestyle gains highly committed team members who share its passion for the future.  

“I’ve learnt a lot 
of life skills..... 
things that will 
help me going 
forward in life” 

Dan McGann - Second Line Support Engineer
Safestyle put me through various training 
courses that will help me in my job and gave me 
the foundation to work in an IT department as 
well.  I gained an NVQ in IT and I've also got 
several certificates from training programmes.
I've learnt a lot of life skills more than anything 
- things that will help me going forward in life.

David Longford  - Quality Engineer
I've worked for Safestyle for six years – it's been a 
great opportunity to develop my skills and develop 
me as a person. I chose an apprenticeship scheme 
over further education mainly due to the fact that I 
find through personal experience I learn better by 
actually being hands on and on the job experience. 
You get to meet a range of people, different 
backgrounds, different skill sets and I've got a lot 
more confidence... I believe I've grown up a lot 
more as a person. You work your way up and you 
feel as though you've achieved something. I would 
highly recommend Safestyle as a place to work.

“You work your 
way up and 
you feel as 
though you’ve 
achieved 
something” 

P29 - Safestyle UK PLC Annual Report and Accounts 2015

FOCUSSED AND COMMITTED

Here to help

Safestyle prides itself on the quality of aftercare it provides for customers. Everything Safestyle installs is 
covered by a no nonsense 10 year insurance backed guarantee which is supported by a dedicated team of 
helpline advisors and a nationwide network of maintenance engineers. Clair Harker joined Safestyle two and a 
half years ago as a Helpline Advisor.  When asked about her role, here's what she had to say....

Clair Harker - Services Helpline Adviser for 2.5 years at Safestyle
I really like my job. People say to me - “but you have to deal with customers!” and they look at the negative 
side of it. But to me I look at it that they're only ringing in because they want help which they're going to get 
from us. If there's an issue and you can get it sorted for them then you feel like you've helped them and it's 
really rewarding. Working in Customer Service has taught me to listen to people. You speak to the customers 
in way that you would like to be spoken to if you rang somewhere. You put 
yourself in their position, you would want to be treated professionally and 
with respect. You need to let them know that you're here to help. The job can 
be tiring but the team are very supportive, it's a good, strong team.    

“When they 
called me up to 
the office to say 
you’ve got the job, 
that was the best 
part and I've not 
looked back” 

Last year I finished an NVQ in Customer Services. Because of my job role I 
thought that the more experience I have, the more I'll be able to help our 
customers. In the past when a customer had asked something that I wasn't 
100% sure about I'd have to put them on hold but having completed the 
NVQ I can address that problem there and then. It's given me a lot more 
confidence and it really helps with the job I'm doing. I'm looking to do Level 
2 later this year and then I'll be going for the NVQ in Business.

My best memory of working at Safestyle is passing my three month probation period. When they called me up 
to the office to say you've got the job, that was the best part and I've not looked back. I have a team leader and 
when she's away, things come to me. It's a demanding role because as well as the job itself you also have to 
look after  individuals who will be handling queries on guarantees, repairs, feedback and sales so you need to 
have a good knowledge of both the product as well as the process. But that's where I see myself in ten years 
time, as a Team Leader. 

P30 - Safestyle UK PLC Annual Report and Accounts 2015

CORPORATE SOCIAL RESPONSIBILITY

What happens to the old windows and doors that Safestyle replaces?

In short, Safestyle recycles as much as possible. 
Each installation team is responsible for removing 
all the old windows and doors, all building debris 
and packaging from our customer's houses and 
taking it back to the local installation depot. The 
waste is subjected to an initial break-down and 
sorting within the depot site with timber, glass, 
metal, rubble and brickwork all being separated 
and placed into dedicated recycling skips. Smaller 
plastic items are also recycled locally but larger 
PVCu window frames and doors are returned to 
the central manufacturing site's dedicated 
recycling centre. Safestyle is committed to market 
leading recycling efficiency and bringing down the 
proportion of waste sent to landfill to an absolute 
minimum. 

This long term commitment has 
brought down the proportion of 
installation waste being non-
recycled to just 5% - reducing landfill 
costs, helping our environment and 
making good business sense.

5%

SENT TO 
LANDFILL

95%

OF WASTE 
RECYCLED

Supporting our communities

Safestyle is committed to playing an active role in supporting its staff and their communities. The Group is 
a proud corporate supporter and donor for Bluebell Wood Children's Hospice. It's a cause that really means 
something to our people - Bluebell Wood are based nearby our manufacturing facility and offer care and 
support to children with a shortened life expectancy - both in their homes or at their hospice. Across the 
country our people have always been keen to volunteer and raise funds for good causes.  So, it's natural 
that Safestyle makes a contribution by supporting these individuals and teams by encouraging 
participation and helping with fund raising.

Safestyle proudly supports the following charities.

P31 - Safestyle UK PLC Annual Report and Accounts 2015

DIRECTORS’ REPORT

The Directors present their annual report and audited financial 
statements of the Group for the year ended 31 December 2015

Registered office
The registered office of Safestyle UK plc is 47 Esplanade, St Helier, Jersey, JE1 0BD.

Principal activities
Safestyle UK plc is an AIM listed company.  The Group's principal activities are the sale, manufacture and 
installation of replacement PVCu windows and doors for the UK homeowner market.

Business review
The Chairman's statement, the Chief Executive's statement and the Financial review on pages 12, 14 & 22 report 
on the Group's performance during the year and future developments.

Dividends
The directors propose a final dividend of 6.8p per share and a special dividend of 6.8p per share.

Governance
As an AIM listed company, Safestyle UK plc is not required to comply with, nor has it chosen to voluntary 
adopt, the provisions of the 2012 or 2014 UK Corporate Governance Code. However, the Board recognises the 
importance and value of good corporate governance and accordingly has selected those elements of the 2012 
UK Corporate Governance Code that they consider relevant and appropriate to the Group.  An overview of the 
Group's corporate governance procedures is given below.

The Board
The Group is controlled through a Board of Directors which at 31 December 2015 comprised a non-executive 
chairman, two executive directors and a non-executive director.  Both the non-executive chairman and the 
non-executive director are considered to be independent and bring a wide range of experience and provide a 
strong balance to the executive directors.  The Board meets at least 9 times a year and is responsible, amongst 
other things, for business strategy, approval of interim and annual financial results, approval of annual 
budgets, approval of major capital expenditure and the framework of internal controls.

Audit Committee
The Chairman of the Audit Committee is Steve Halbert with Chris Davies as the other non-executive member. 
The Committee has primary responsibility for monitoring the quality of internal controls, ensuring that the 
financial performance of the Company are properly measured and reported on and reviewing reports from the 
Company's auditors relating to the Company's accounting and internal controls, in all cases having due regard 
to the interests of Shareholders. The Audit Committee meets at least twice a year.

Remuneration Committee
The Chairman of the Remuneration Committee is Chris Davies with Steve Halbert as the other non-executive 
member. The Committee reviews the performance of the executive directors and determines their terms and 
conditions of service, including their remuneration and the grant of options.  The Remuneration Committee 
meets at least once a year.

Nomination Committee
The Chairman of the Nomination Committee is Steve Halbert with Chris Davies as the other non-executive 
member.  The Committee identifies and nominates for the approval of the Board candidates to fill board 
vacancies as and when they arise. The Nomination Committee meets at least once a year.

Shareholder communication
The Board is committed to maintaining good communication with both institutional and private investors.  
Dialogue with fund managers, institutional investors and analysts to discuss performance and future 
prospects is actively pursued.  The Annual General Meeting provides an opportunity for shareholders to 
address questions to the Chairman and the Board directly.

Risk management and internal controls
The Board has overall responsibility for the Group's system of internal controls and for reviewing the 
effectiveness of this system. It should be recognised that such a system is designed to manage rather than 
eliminate the risk of failure to achieve the business objectives and can only provide reasonable, and not 
absolute, assurances against material misstatement or loss.

P32 - Safestyle UK PLC Annual Report and Accounts 2015

FOR THE YEAR ENDED 31 DECEMBER 2015

Directors' indemnities and insurance
Safestyle UK plc indemnifies its officers and officers of its subsidiary companies against liabilities arising from 
the conduct of the Group's business, to the extent permitted by law, by the placing of directors' and officers' 
insurance. The insurance policy indemnifies individual directors' and officers' personal legal liability and cost 
for claims arising out of actions taken in connection with Group business.

Directors' responsibilities
The directors are responsible for preparing the financial statements in accordance with applicable law and 
IFRS as adopted by the EU.

Company law requires the directors to prepare financial statements for each financial year which give a true 
and fair view of the state of affairs of the Company and of the profit or loss of the Company for that year.  In 
preparing those financial statements, the directors are required to:
Ÿ
Ÿ make judgements and estimates that are reasonable and prudent;
Ÿ
Ÿ prepare the financial statements on the going concern basis (unless it is inappropriate to presume that the 

state whether they have been prepared in accordance with IFRSs as adopted by the EU; and 

select suitable accounting policies and then apply them consistently;

Group will continue in business).

The directors are responsible for keeping proper accounting records that disclose with reasonable accuracy at 
any time the financial position of the Company and to enable them to ensure that the financial statements 
comply with the Companies (Jersey) Law 1991. They are also responsible for safeguarding the assets of the 
Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

Substantial shareholdings
As at 5th March the Company has been advised of the following interests in more than 3% of its ordinary share 
capital.

Name 
Miton Asset Management Limited 
River & Mercantile Asset Management 
Investec Asset Management 
AXA Investment Managers UK 
Steve Birmingham 
Artemis Fund Managers Ltd 
Hargreave Hale   
Henderson Global Investors 
Standard Life Investments 
Kiran Misra 

Number 
10,855,027 
7,934,017 
5,020,456 
4,300,000 
3,933,889 
3,557,755 
3,364,537 
3,300,000 
2,934,590 
2,418,889 

%
13.53%
9.89%
6.26%
5.36%
4.90%
4.43%
4.19%
4.11%
3.66%
3.01%

Going concern 
As highlighted in the financial review the Group is very cash generative with cash at 31 December 2015 of £16.5 
million. The directors have prepared a cash flow forecast covering a period extending beyond 12 months from 
the date of these financial statements. After taking account of anticipated overhead costs and revenue, the 
directors are confident that sufficient funds are in place to support the going concern status of the Group.

Auditors
The Board has decided to put forward a resolution to reappoint KPMG LLP as auditors at the forthcoming 
AGM of the Company.

Statement of disclosure of information to auditors
As at the date this report was signed, so far as each of the Directors is aware, there is no relevant information 
of which the auditor is unaware and each Director has taken all steps that he ought to have taken as a Director 
in order to make himself aware of any relevant audit information and to establish that the auditor is aware of 
that information.

Approved by the Board of Directors and signed on behalf of the Board on 17th March 2016
Mike Robinson, Company secretary

P33 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT

2015 Remuneration
The table below details the elements of remuneration receivable by each Director for the financial year ended 
31 December 2015 and the total remuneration receivable by each Director for that financial year and for the 
financial year ended 31 December 2014.

2015

Salary
and fees
£’000

Benefits
£’000

Annual 
bonus
£’000

LTIP
£’000¹

Pension
£’000

Total 
remuneration 
2015 - £’000

Total 
remuneration 
2014 - £’000

Executive Directors

S J Birmingham

M J Robinson

Non-Executive

C J Davies

R S Halbert

175

153

46

71

17

12

-

-

107

93

-

-

-

-

-

-

14

12

-

-

312

270

46

71

262

238

45

70

¹No LTIP awards vested by reference to performance in 2015.  The options granted to S J Birmingham 
and M J Robinson on 5 December 2013 vested on 5 December 2015, as referred to on page 35.  

Individual elements of remuneration

Base salary and fees
The annualised base salaries for 2015 and 2016 are as set out below:

2015 base salary
£’000

2016 base salary
£’000

% increase

S J Birmingham

M J Robinson

175

153

179

156

2.1%

2.1%

Details of the aggregate fees paid to the Non-Executive Directors' fees for 2015 and 2016 are as set out below:

2015 fees
£’000

2016 fees
£’000

% increase

117

120

2.1%

Benefits
The benefits figures for each of the Executive Directors are as set out below:

2015

Company car or 
cash allowance
£’000

Fuel benefit
£’000

Private Medical 
Insurance
£’000

Total 2015
£’000

S J Birmingham

M J Robinson

11

7

5

4

1

1

17

12

Total 
2014
£’000

13

8

Annual incentive plan

For the financial year ended 31 December 2015, each Executive Director had a maximum cash bonus 
opportunity equal to 100% of base salary.  70% of the opportunity was dependent on Earnings Before Interest, 
Tax Depreciation and Amortisation (EBITDA) performance, with the remaining 30% of the opportunity 
dependent on strategic and personal objectives.  The following tables set out the bonuses earned by the 
Executive Directors for 2015 and how these reflect EBITDA performance for the year and performance against 
the strategic and personal objectives.

P34 - Safestyle UK PLC Annual Report and Accounts 2015

ANNUAL REPORT 2015

EBITDA

Performance target 

Actual performance

Bonus earned by each 
Executive Director
(% of salary)

Plan performance 
(35% of salary): 
EBITDA¹ of £18.75m 

EBITDA of £19.1m 41%

¹For the purposes of the annual incentive plan, EBITDA is stated before share based payments

Strategic and personal objectives
The strategic and personal objectives for both S J Birmingham and M J Robinson were selected by the 
Committee taking into account the financial, operational and strategic priorities of the Group.  The bonuses 
earned by reference to the strategic and personal objectives were as follows.  

Director

Performance metric

Bonus 
opportunity
(% of salary)

Performance achieved

Bonus earned 
(% of salary)

S J Birmingham

M J Robinson

Metrics relating to matters including: 
increased geographic penetration of the 
UK, the successful launch of the 
Company's conservatory refurbishment 
product and the development of 
enhanced quality procedures across all 
the Group's functions.  

Metrics relating to matters including: 
effective control of marketing spend; 
the development of a cost effective 
scaffolding strategy; and the 
development of the Group's technology 
processes to enhance operational 
efficiencies.

30%

The performance 
metrics were 
assessed by the 
Committee and 
determined to be 
satisfied in part 
such that 67% of the 
maximum 
opportunity was 
earned.  

20%
(i.e. 30% x 
67%)

20%
(i.e. 30% x 
67%)

Accordingly, the overall bonuses earned by the Executive Directors were as follows. 

Bonus earned
(percentage of salary)

Bonus earned 
(£’000)

61%

61%

107

93

S J Birmingham

M J Robinson

Long term incentives

Awards vested during the financial year
No long term incentive awards vested in respect of performance during the financial year.  On 5 December 2015, 
the following options held by the Executive Directors under the Safestyle UK Plc Share Option Plan vested.  

Director

Date of grant

Exercise price

Number of shares 
under option¹

S J Birmingham

5 December 2013

M J Robinson

5 December 2013

£1.00

£1.00

583,333

972,222

¹Each option vested on 5 December 2015 and had not been exercised at the date of this report.  

P35 - Safestyle UK PLC Annual Report and Accounts 2015

DIRECTORS’ REMUNERATION REPORT

Awards granted during the financial year
The following options were granted during the year under the Safestyle UK plc 2015 Executive Share Option Plan

Director

Date of 
grant

Type of award

Percentage 
of salary

Number 
of shares

Exercise 
price

% of award 
vesting at 
threshold

Performance 
period

S J Birmingham

M J Robinson

1 April 
2015

Market value 
share option

100%

97,902

85,594

£1.7875

50%

1 January 2015 – 
31 December 2017

The vesting of each option is subject to the satisfaction of performance conditions based on stretching 
Earnings per Share (EPS) growth targets.  The targets are as follows.  

Average EPS growth 
per annum (%)

Percentage of option vesting¹

10%

5%

100%

50%

¹For average EPS growth between threshold and maximum, vesting will be calculated on a straight line interpolation.

Payments made to former Directors during the year and payments for loss of office during the year
No payments were made to former directors during the year, and no payments for loss of office were 
made during the year.

Statement of Directors' shareholding and share interests
There is no Executive Director shareholding guideline in place.  The interests of the Directors and 
their immediate families in the Company's ordinary shares as at 31 December 2014 and at 31 
December 2015 were as follows.

Executive Directors

S J Birmingham

M J Robinson

Non-Executive

C J Davies

R S Halbert

31 December 2015
Number

31 December 2014
Number

3,933,889

25,000

131,000

100,000

3,888,889

25,000

120,000

100,000

The interests of each Executive Director of the Company as at 31 December 2015 in the Company's 
share schemes were as follows:

Director

Plan

Date of 
grant

Exercise 
price

Options 
held at 31 
December 
2014

Options 
granted 
in the 
period

Options 
exercised 
in the 
period

Options 
lapsed in 
the 
period

Options held at 
31 December 
2015 and status

S J 
Birmingham

M J 
Robinson

Safestyle UK Plc 
Share Option Plan

5 December 
2013

Safestyle UK Plc 
2015 Executive 
Share Option Plan

1 April 
2015

Safestyle UK Plc 
Share Option Plan

5 December 
2013

Safestyle UK Plc 
2015 Executive 
Share Option Plan

1 April 
2015

£1.00

583,333

-

£1.7875

-

97,902

£1.00

972,222

-

£1.7875

-

85,594

¹Vested but unexercised    ²Unvested subject to performance conditions

-

-

-

-

-

-

-

-

583,333¹

97,902²

972,222¹

85,594²

P36 - Safestyle UK PLC Annual Report and Accounts 2015

CONTINUED

Implementation of Directors' Remuneration Policy for the financial year commencing 1 January 2016
Information on how the Company intends to implement the Directors' Remuneration Policy for the financial 
year commencing on 1 January 2016 is set out below.

Salary/fees 
Each Executive Director was awarded an increase of 2.1% to base salary, with effect from 1 January 2016, in line 
with the percentage increase in base salary awarded to the wider workforce. Similarly, the Non-Executive 
Directors were awarded a 2.1% increase in their fees with effect from 1 January 2016.  

Annual incentive plan
The Executive Directors' annual bonus structure for 2016 will remain the same as in 2015.  Each Executive 
Director will have an annual bonus opportunity of up to 100% of base salary based on delivering against 
stretching EBITDA targets (as regards 70% of the opportunity) and a range of strategic and personal objectives 
(as regards the remaining 30%) to provide a balanced scorecard approach to measuring and rewarding 
management performance during the year.  As with the 2015 annual incentive plan, EBITDA will be before 
share based payments.  

For delivering on plan, the EBITDA element of the annual cash incentive will deliver 50% of the potential 
linked to EBITDA (i.e. 35% of salary). The strategic and personal objectives will be tailored to each individual 
and will focus around key performance metrics in the 2016 plan such as operating cost efficiencies, 
achievement of key milestones, developing the commercial strategy in respect of branding and the sales 
channel mix, strengthening the senior management team, enhancing manufacturing facilities and improving 
quality of products and service provided to customers. Maximum vesting of the potential linked to EBITDA (i.e. 
70% of salary) will be realised upon achieving EBITDA stretch performance in excess of our Plan which will be 
disclosed retrospectively in the 2016 Annual Report on Remuneration.

Share Options
The Company adopted the Safestyle UK plc 2015 Executive Share Option Plan (ESOP) in 2015 in order to make 
annual share awards to selected individuals. 

Under the ESOP, market value options (i.e. options with an exercise price equal to the market value of a share 
at the date of grant) can be granted.  Options granted to Executive Directors vest subject to the achievement of 
performance conditions measured over a three year period.  It is intended that options to be granted in 2016 
will be at the level of 100% of base salary and subject to the achievement of stretching EPS performance 
conditions measured over the period from 1 January 2016 to 31 December 2018.  The EPS performance 
conditions and vesting schedule proposed for options to be granted in 2016 is the same as for the options 
granted in 2015. 

Consideration by the Directors of matters relating to Directors' remuneration
The Remuneration Committee is composed of the Company's independent Non-Executive Directors, C J 
Davies (Chairman) and R S Halbert.  Executive Directors only attend meetings by invitation.
The Committee's key responsibilities are:
reviewing the on-going appropriateness and relevance of remuneration policy;
Ÿ
reviewing and approving the remuneration packages of the Executive Directors;
Ÿ
Ÿ monitoring the level and structure of remuneration of the senior management; and
Ÿ production of the annual report on the Directors' remuneration.

Advisors
During the financial year, the Committee received independent advice from Deloitte LLP.  Deloitte is a founder 
member of the Remuneration Consultants Group and voluntarily operates under its code of conduct in its 
dealings with the Committee.  

Directors' Remuneration Report voting at the 2015 AGM
The table below sets out the voting outcome at the Company's AGM held on 21 May 2015 in respect of the 
resolution to approve the Directors' Remuneration Report contained in the Company's 2015 Annual Report and 
Accounts.  

Votes for

% for

Votes 
against

% against

Total votes 
cast

Votes withheld 
(abstentions)

Approval of Directors 
Remuneration report

53,304,911

100%

-

-

53,304,911

24,472,866

Approval
This Report was approved by the Board on 16 March 2016 and signed on its behalf by:

C J Davies, Chairman of the Remuneration Committee, 17 March 2016

P37 - Safestyle UK PLC Annual Report and Accounts 2015

INDEPENDENT AUDITOR’S REPORT

Independent auditor's report to the members of Safestyle UK plc

We have audited the group financial statements of Safestyle UK plc for the year ended 31 December 2015 which 
comprise Consolidated Statement of Comprehensive Income, the Consolidated Statement of Financial 
Position, the Consolidated Statement of Changes in Equity, the Consolidated Statement of Cash Flows and the 
related notes.  The financial reporting framework that has been applied in their preparation is applicable law 
and International Financial Reporting Standards as adopted by the EU.

This report is made solely to the company's members, as a body, in accordance with Article 113A of the 
Companies (Jersey) Law 1991.  Our audit work has been undertaken so that we might state to the company's 
members those matters we are required to state to them in an auditor's report and for no other purpose.  To 
the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company's members as a body, for our audit work, for this report, or for the opinions we 
have formed.  

Respective responsibilities of directors and auditors

As explained more fully in the Statement of Directors' Responsibilities set out on page 33, the directors are 
responsible for the preparation of financial statements which give a true and fair view.  Our responsibility is to 
audit, and express an opinion on, the financial statements in accordance with applicable law and International 
Standards on Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices 
Board's Ethical Standards for Auditors.

Scope of the audit of the financial statements

An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient 
to give reasonable assurance that the financial statements are free from material misstatement, whether 
caused by fraud or error.  This includes an assessment of:  whether the accounting policies are appropriate to 
the group's circumstances and have been consistently applied and adequately disclosed; the reasonableness of 
significant accounting estimates made by the directors; and the overall presentation of the financial 
statements.  

In addition we read all the financial and non-financial information in the Annual Report to identify material 
inconsistencies with the audited financial statements and to identify any information that is apparently 
materially incorrect based on, or materially inconsistent with, the knowledge acquired by us in the course of 
performing the audit.  If we become aware of any apparent material misstatements or inconsistencies we 
consider the implications for our report.

P38 - Safestyle UK PLC Annual Report and Accounts 2015

Independent auditor's report to the members of Safestyle UK plc (continued)

Opinion on financial statements

In our opinion the financial statements:
Ÿ give a true and fair view, in accordance with International Financial Reporting Standards as adopted by the 
EU of the state of the group's affairs as at 31 December 2015 and of its profit for the year then ended; and

Ÿ have been properly prepared in accordance with the Companies (Jersey) Law 1991.

Matters on which we are required to report by exception

We have nothing to report in respect of the following matters where the Companies (Jersey) Law 1991 requires 
us to report to you if, in our opinion:
Ÿ proper accounting records have not been kept by the company; or

Ÿ proper returns adequate for our audit have not been received from branches not visited by us; or

Ÿ

the company financial statements are not in agreement with the accounting records and returns; or

Ÿ we have not received all the information and explanations we require for our audit.

Ian Beaumont (Senior Statutory Auditor)

for and on behalf of KPMG LLP
Chartered Accountants
1 Sovereign Square
Sovereign Street
Leeds
LS1 4DA

17 March 2016

P39 - Safestyle UK PLC Annual Report and Accounts 2015

PRIMARY STATEMENTS

Consolidated statement of comprehensive income for the 
year ended 31 December 2015

Revenue
Cost of sales

Gross profit
Other operating expenses

Operating profit

EBITDA before equity settled share based payments

Equity settled share based payments charges

Depreciation and amortisation

Operating profit

Finance income

Finance costs

Profit for the year

Taxation

Profit after taxation

Other comprehensive income

Note

2,5

2015

£000

148,902
(94,384)

54,518
(37,033)

2014

£000 

136,012
(86,323)

49,689
(33,339)

6

17,485

16,350

19,060

(443)

17,759

(363)

(1,132)

(1,046)

17,485

16,350

96

(18)

97

(44)

17,563

16,403

(3,603)

(3,572)

13,960

12,831

-

-

11

12

Total comprehensive income for the period attributable to equity shareholders

13,960

12,831

Earnings Per Share

Basic (pence per share)

Diluted (pence per share)

17.8p

17.3p 

16.5p

15.9p

All operations were continuing throughout all periods.

P40 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
CONTINUED

Consolidated statement of financial position as at 31 December 2015

Assets
Intangible assets - Trademarks
Intangible assets - Goodwill
Intangible assets - Software
Property, plant and equipment
Deferred tax asset

Non-current assets

Inventories
Trade and other receivables
Cash and cash equivalents

Current assets

Total assets

Equity
Called up share capital
Share premium account
Profit and loss account
Common control transaction reserve

Total equity

Liabilities
Trade and other payables
Financial liabilities
Corporation tax liabilities
Provision for liabilities and charges

Current liabilities

Financial liabilities
Provision for liabilities and charges

Non-current liabilities

Total liabilities

Total equity and liabilities

Note

13
13
13
14
15

16
17
18

19

20
21

22

21
22

2015

£000

504
20,758
609
7,492
1,241

2014

£000

504
20,758
492
7,153
340

30,604

29,247

1,500
3,858
16,485

1,463
3,314
8,457

21,843

13,234

52,447

42,481

803
79,440
24,278
(66,527)

778
77,000
16,537
(66,527)

37,994

27,788

10,159
108
1,746
668

12,681

70
1,702

1,772

10,317
96
1,589
690

12,692

179
1,822

2,001

14,453

14,693

52,447

42,481

The financial statements were approved by the Board of Directors and authorised for issue on 17 March and were signed 
on their behalf by:

Steve Birmingham
Chief Executive Officer

P41 - Safestyle UK PLC Annual Report and Accounts 2015

 
PRIMARY STATEMENTS

Consolidated statement of changes in equity for the 
year ended 31 December 2015

Share capital

Share 
premium

Profit and 
loss account

Balance at 1 January 2014

£000
778

£000
77,000

Total comprehensive income for the year
Transactions with owners recorded directly in equity:
Equity settled share based payment transactions
Deferred tax assets expense taken to reserves
Dividends

-

-
-
-

-

-
-
-

£000
9,793

12,831

363
239
(6,689)

Common 
control 
transaction 
reserve

£000
(66,527)

-

-
-
-

Total equity

£000
21,044

12,831

363
239
(6,689)

Balance at 31 December 2014

778

77,000

16,537

(66,527)

27,788

Total comprehensive income for the year
Transactions with owners recorded directly in equity:
Issue of shares (see note 19)
Equity settled share based payment transactions
Deferred tax assets expense taken to reserves
Dividends

25
-
-
-

13,960

-
443
808
(7,470)

2,440
-
-
-

13,960

2,465
443
808
(7,470)

-
-
-
-

Balance at 31 December 2015

803

79,440

24,278

(66,527)

37,994

P42 - Safestyle UK PLC Annual Report and Accounts 2015

CONTINUED

Consolidated statement of cash flows for the year ended 31 December 2015

Cash flows from operating activities
Profit for the year

Adjustments for:

Depreciation of plant, property and equipment
Amortisation of intangible fixed assets
Finance income
Finance expense
Profit on sale of plant, property and equipment
Equity settled share based payments
Tax expense

Increase in inventories
Increase in trade and other receivables
Decrease in trade and other payables
Decrease in provisions

Hire purchase interest paid
Other interest paid

Taxation paid
Net cash from operating activities

Cash flows from investing activities
Acquisition of property, plant and equipment
Interest received
Proceeds from sale of property, plant and equipment
Acquisition of intangible fixed assets
Net cash outflow from investing activities

Cash flows from financing activities
Proceeds from the issue of ordinary shares
Payment of hire purchase and finance leases
Dividends paid
Net cash outflow from financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at start of year

Cash and cash equivalents at end of year

2015

£000

2014

£000

13,960

12,831

957
175
(96)
18
-
443
3,603
19,060
(36)
(544)
(160)
(142)
(882)
(17)
(1)
(18)
(3,540)
14,620

(1,343)
96
-
(243)
(1,490)

2,465
(97)
(7,470)
(5,102)

8,028
8,457

16,485

907
139
(97)
44
(35)
363
3,572
17,724
(114)
(921)
(1,035)
(23)
(2,093)
(43)
(1)
(44)
(3,900)
11,687

(1,573)
97
159
(182)
(1,499)

-
(279)
(6,689)
(6,968)

3,220
5,237

8,457

P43 - Safestyle UK PLC Annual Report and Accounts 2015

NOTES TO THE FINANCIAL STATEMENTS

General information

The financial statements set out herein are in respect of Safestyle UK plc and its subsidiaries (the Group) for the year 
ended 31 December 2015.

Safestyle UK plc is a public listed company incorporated in Jersey. The company's shares are traded on AIM. The company 
is required under AIM rule 19 to provide shareholders with audited consolidated financial statements.  The registered 
office address of the Safestyle UK plc is 47 Esplanade, St Helier, Jersey JE1 0BD.

The company is not required to present parent company information.

1 

Basis of preparation 

The Group's financial statements for the year ended 31 December 2015 (“financial statements”)  have been prepared on a 
going concern basis under the historical cost convention and are in accordance with International Financial Reporting 
Standards (IFRSs) as adopted by the EU and the International Financial Reporting Standards Interpretations Committee 
interpretations issued by the International Accounting Standards Board (“IASB”) that are effective or issued and early 
adopted as at the time of preparing these financial statements. 

Safestyle UK plc was incorporated on 8 November 2013. On 3 December 2013 Safestyle UK plc acquired Style Group 
Holdings through a share for share exchange. This was accounted for as a common control transaction. The result of this 
is that the financial statements of Style Group Holdings have been included in the group consolidated financial statement 
of Safestyle UK plc at their book value at the IFRS transition date of 1 January 2010 with the assumption that the group 
was in existence for all the periods presented. The excess of the cost at the time of acquisition over its book value has been 
recorded as a common control transaction reserve.

The preparation of financial statements requires Management to exercise its judgement in the process of applying 
accounting policies.  The areas involving a higher degree of judgement or complexity, or areas where assumptions and 
estimates are significant to these financial statements are disclosed in note 4.

(a) New and amended standards adopted by the Group

The Group has adopted the following new standards and amendments for the first time. Unless otherwise stated, they 
have not had a material impact on the financial statements.
Ÿ Defined Benefit Plans: Employee Contributions – Amendments to IAS 19
Ÿ Annual improvement cycles 2010 – 2012 and 2011 – 2013

(b) New standards, amendments and interpretations issued but not effective and not early adopted 

At the date of approval of these financial statements, the following standards, amendments and interpretations which 
have not been applied in these financial statements were in issue but not yet effective (and in some cases have not yet 
been adopted by the EU): 
Ÿ Annual improvement cycles 2012 – 2014 
Ÿ Amendments to IFRS 11: Accounting for Acquisitions of Interests in Joint Operations (mandatory for year ending 31 

December 2016).

Ÿ Amendments to IAS 16 and IAS 38: Clarification of Acceptable Methods of Depreciation and Amortisation 
Ÿ Amendments to IAS 16 and IAS 41: Bearer plants (mandatory for year ending 31 December 2016)
Ÿ Amendments to IAS 27: Equity method in separate financial statements (mandatory for year ending 31 December 2016).
Ÿ Disclosure Initiative – Amendments to IAS 1

The Group is currently considering the implication of these standards, however it is anticipated the impact of these 
standards on the financial position and performance of the Group will be minimal and effects will principally relate to 
amendment and extension of current disclosures.
The Board is aware of the effective dates and will continue to review the potential impact on the financial statements.

Basis of consolidation
Subsidiaries are entities that the Company has power over, exposure or rights to variable returns and an ability to use its 
power to affect those returns.  In assessing control, potential voting rights that are currently exercisable or convertible are 
taken into account.  The financial statements of subsidiaries are included in the consolidated financial statements from 
the date that control commences until the date control ceases.

Intragroup transactions and balances are eliminated on consolidation.

P44 - Safestyle UK PLC Annual Report and Accounts 2015

CONTINUED

2 

Summary of significant accounting policies

Going concern
The Group has performed very strongly over recent years and this is highlighted on page 2 of the report. The Group has 
considerable financial resources and has prepared forecasts that show the Group is expected to continue to trade 
strongly and as a consequence, the directors believe that the Group is well placed to manage its business risks 
successfully. 

The assessment of the Group's ability to execute its strategy by funding future working capital requirements involves 
judgement. The Directors monitor future cash requirements to assess Group's ability to meet these funding 
requirements.

The Directors have a reasonable expectation that the Group has adequate resources to continue in operational 
existence for the foreseeable future.  Thus they continue to adopt the going concern basis of accounting in preparing the 
annual financial statements. 

Foreign currencies

(a) 

Functional and presentational currency

Items included in the financial statements are measured using the currency of the primary economic environment in 
which the Company operates (“the functional currency”) which is UK Sterling (£).  The financial statements are 
presented in UK Sterling (£), which is the Company's presentational currency.

(b) 

Transactions and balances

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the 
dates of the transactions.  Foreign exchange gains and losses resulting from the settlement of such transactions and 
from the translation at year-end exchange rates of monetary assets and liabilities denominated in foreign currencies are 
recognised in net profit or loss in the statement of comprehensive income.

Non monetary items that are measured in terms of historical cost in a foreign currency are not retranslated.

Revenue recognition
Revenue is recognised at the fair value of the consideration received or receivable for the sale of goods and services in 
the ordinary course of business and is shown net of Value Added Tax.  The Group primarily earns revenues from the 
sale, design, manufacture and installation of domestic double-glazed replacement windows and doors.  Product sales 
revenues and survey fees are recognised once the goods have been installed. Where the customer decides not to 
proceed with installation outside the cooling off period, the survey fees are recognised at this point due to them being 
non-refundable. The Group receives commissions for introducing finance products to customers. These commissions 
are recognised on installation. Revenue from maintenance is recognised on completion of the work carried out.

Employee benefits
Obligations for contributions to defined contribution pension plans are recognised as an expense in the income 
statement when they are due.

Goodwill
Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash-generating units and is 
not amortised but is tested annually for impairment. 

Intangible fixed assets
Intangible assets that are acquired by the Company are stated at cost less accumulated amortisation and less 
accumulated impairment losses. The trademark is considered to have an indefinite useful life because there is no 
foreseeable limit to the period over which the asset is expected to generate net cash inflows for the business. The 
trademark is not amortised but is tested annually to determine whether there is any indication of impairment. 

Other intangible assets that are acquired by the Group, which have finite useful lives, are measured at cost less 
accumulated amortisation and accumulated impairment losses.

Amortisation of other intangibles is done on a straight-line basis over the estimated useful economic lives of the 
particular asset categories as follows:

Software development    

 25% on cost

P45 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
NOTES TO THE FINANCIAL STATEMENTS

2 

Summary of significant accounting policies (continued)

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment losses.  Cost 
includes the original purchase price of the asset and the costs attributable to bringing the asset to its working condition 
for its intended use.  Depreciation is charged so as to write off the costs of assets over their estimated useful lives, on the 
following basis:

Leasehold improvements   
Plant and machinery 
Office and computer equipment 
Motor vehicles 

25% on cost
15% on cost
20% to 33.3% on cost
25% reducing balance

Assets in the course of construction are not depreciated.

The gain or loss arising on the disposal of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in the statement of comprehensive income.

Impairment
The carrying amounts of the Group's assets, other than inventories and deferred tax assets are reviewed at each balance 
sheet date to determine whether there is any indication of impairment. If any such indication exists, the asset's 
recoverable amount is estimated.

For goodwill, assets that have an indefinite useful life and intangible assets that are not yet available for use, the 
recoverable amount is estimated at each balance sheet date. 

An impairment loss is recognised whenever the carrying amount of an asset or its cash generating unit exceeds its 
recoverable amount. Impairment losses are recognised in the income statement.

Impairment losses recognised (not relating to other intangible assets specifically) are allocated first to reduce the 
carrying amount of any goodwill allocated to the cash-generating unit and then, to reduce the carrying amount of the 
other assets in the unit on a pro rata basis.  A cash-generating unit is the group of assets identified on acquisition that 
generate cash inflows that are largely independent of the cash inflows from other assets or groups of assets.

The recoverable amount of assets or the cash-generating unit is the greater of their fair value less costs to sell and value 
in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre tax 
discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. For 
an asset that does not generate largely independent cash inflows, the recoverable amount is determined for the cash-
generating unit to which the asset belongs.

An impairment loss in respect of goodwill is not reversed. In respect of other assets, an impairment loss is reversed if 
there has been a change in the estimates used to determine the recoverable amount.

An impairment loss is reversed only to the extent that the asset's carrying amount does not exceed the carrying amount 
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Inventories
Inventories are stated at the lower of cost and net realisable value. Work in progress comprises direct materials, labour 
costs, site overheads and other attributable overheads. 

Bank and other borrowing 
Interest bearing borrowings, bank and other borrowings are carried at amortised cost. Finance charges, including issue 
costs are charged to the income statement using an effective interest rate method.

Provisions
A provision is recognised in the balance sheet if, as a result of a past event, the Group has a present legal or constructive 
obligation that can be estimated reliably, and it is probable that an outflow of economic benefits will be required to 
settle the obligation. Provisions are determined by discounting the expected future cash flows at a pre-tax rate that 
reflects current market assessments of the time value of money and the risks specific to the liability.

A provision for warranties is recognised when the underlying products are sold, based on historical service call data and 
a weighting of possible outcomes against their associated probabilities.

Financial instruments
Financial assets and financial liabilities are recognised in the consolidated statement of financial position when the 
Group becomes party to the contractual provisions of the instrument. Financial assets are de-recognised when the 
contractual rights to the cash flows from the financial asset expire or when the contractual rights to those assets are 
transferred. Financial liabilities are de-recognised when the obligation specified in the contract is discharged, cancelled 
or expired.

P46 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
CONTINUED

2 

Summary of significant accounting policies (continued)

Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its 
liabilities. Equity instruments issued by the Group are recorded at the proceeds received, net of direct issue costs.

Trade receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method less provision for impairment. Appropriate provisions for estimated irrecoverable amounts are 
recognised in the statement of comprehensive income when there is objective evidence that the assets are impaired. 
Interest income is recognised by applying the effective interest rate, except for short term receivables when the 
recognition of interest would be immaterial.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand, demand deposits, and other short-term highly liquid investments 
that are readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

Trade and other payables
Trade payables are initially measured at their fair value and are subsequently measured at their amortised cost using 
the effective interest rate method; this method allocates interest expense over the relevant period by applying the 
“effective interest rate” to the carrying amount of the liability.

Financial liabilities – Non-current borrowings
Borrowings, including advances received from related parties are initially recognised at the fair value of the 
consideration received less directly attributable transaction costs. After initial recognition, interest bearing loans and 
borrowings are subsequently measured at amortised cost using the effective interest method.

Taxation
Income tax on the profit or loss for the year comprises current and deferred tax. Income tax is recognised in the income 
statement except to the extent that it relates to items recognised directly in equity, in which case it is recognised in 
equity.

Deferred tax is recognised using the balance sheet method, providing for temporary differences between the carrying 
amounts of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes. Deferred 
tax is not recognised for the following temporary differences: the initial recognition of goodwill, the initial recognition 
of assets or liabilities in a transaction that is not a business combination and that affects neither accounting nor taxable 
profit, and differences relating to investments in subsidiaries and jointly controlled entities to the extent that they 
probably will not reverse in the foreseeable future. The amount of deferred tax provided is based on the carrying 
amount of assets and liabilities, using the prevailing tax rates. The deferred tax balance has not been discounted.

Current tax is the expected tax payable on the taxable income for the year, using prevailing tax rates enacted or 
substantively enacted at the reporting date, and any adjustment to tax payable in respect of previous years.

Leases
Assets financed by means of a finance lease are treated as if they had been purchased outright and the corresponding 
liability to the leasing company is included as an obligation under finance leases. Depreciation on such assets is charged 
to the income statement, in accordance with the stated accounting policy, over the shorter of the lease term or the asset 
life. The finance element of payments to leasing companies are calculated so as to achieve a constant rate of interest on 
the remaining balance over the lease term, and charged to the income statement accordingly. 

Amounts payable under operating leases are charged to operating expenses on a straight line accruals basis over the 
lease term.

Share Options and Warrants
The grant-date fair value of share-based payment awards granted to employees is recognised as an employee expense, 
with a corresponding increase in equity, over the period that the employees become unconditionally entitled to the 
awards. The amount recognised as an expense is adjusted to reflect the number of awards for which the related service 
is expected to be met, such that the amount ultimately recognised as an expense is based on the number of awards that 
meet the related service condition at the vesting date. For share-based payment awards with non-vesting conditions, the 
grant-date fair value of the share-based payment is measured to reflect such conditions and there is no true-up for 
differences between expected and actual outcomes.

For share based transactions with parties other than employees, the fair value of the goods or services received and the 
length of the vesting period is estimated. An expense is recognised for the fair value of the goods or services over the 
specified vesting period or service with a corresponding increase in equity.

Dividends
Dividends are only recognised as a liability to the extent that they are declared prior to the year end.

P47 - Safestyle UK PLC Annual Report and Accounts 2015

 
NOTES TO THE FINANCIAL STATEMENTS

3 

Financial risk management

Financial risk management
Group's activities expose it to a variety of financial risks: market risk, credit risk and liquidity risk.  Group's overall risk 
management programme focuses on the unpredictability of financial markets and seeks to minimise potential adverse 
effects on its financial performance.

Risk management is carried out by the Board of Directors.  They identify and evaluate financial risks in close co-
operation with key employees.

3.1.1 

Market risk

Market risk is the risk of loss that may arise from changes in market factors such as commodity prices, interest rates 
and foreign exchange rates.

3.1.2 

Credit risk

Credit risk is the financial loss to Group if a customer or counterparty to financial instruments fails to meet its 
contractual obligation.  Credit risk arise from Group's cash and cash equivalents and receivables balances.

3.1.3 

Liquidity risk

Liquidity risk is the risk that Group will not be able to meet its financial obligations as they fall due.  This risk relates to 
Group's prudent liquidity risk management and implies maintaining sufficient cash.  The Board monitors forecasts of 
Group's liquidity and cash and cash equivalents on the basis of expected cash flow.

Capital risk management
Group is funded principally by equity although short term loans have been utilised during the review period of this 
financial statements.  The components of shareholders' equity are as follows:
Ÿ The share capital and the share premium account arising on the issue of shares.
Ÿ The retained surplus/deficit reflecting financial result incurred to date.

Group's objective when managing capital is to maintain adequate financial flexibility to preserve its ability to meet 
financial obligations, both current and long term.  The capital structure of Group is managed and adjusted to reflect 
changes in economic circumstances.

Group funds its expenditures on commitments from existing cash and cash equivalent balances, primarily received 
from issuances of shareholders' equity.  There are no externally imposed capital requirements.

Financing decisions are made by the Board of Directors based on forecasts of the expected timing and level of capital 
and operating expenditure required to meet Group's commitments and development plans.

Fair value estimation
The carrying value less impairment provision of trade receivables and payables are assumed to approximate their fair 
values because of the short term nature of such assets and the effect of discounting liabilities is negligible.

4 

Accounting estimates and judgements

Details of the Group's significant accounting judgements and critical accounting estimates are set out in these financial 
statements and include:

Recoverability of trade receivables
The assessment of whether trade receivables are recoverable requires judgement.  An allowance for impairment is made 
where there is an identified loss event which, based on previous experience, is evidence of a reduction in the 
recoverability of the cash flows.  Further details can be found in note 18.

Warranty provisions
The Group gives guarantees against all its products, which in the majority of cases covers a period of 10 years.  The level 
of provision required to cover the expected future costs of rectifying faults and the future rate of product failure arising 
within the guarantee period requires judgement.

P48 - Safestyle UK PLC Annual Report and Accounts 2015

CONTINUED

5 

Segmental information

The Directors consider that there are no identifiable business segments that are engaged in providing individual 
products or services or a group of related products and services that are subject to risks and returns that are different to 
the core business.  The information reported to the Group's board of directors for the purposes of resource allocation 
and assessment of performance is based wholly on the overall activities of the Group.  The Group has therefore 
determined that it has only one reportable segment under IFRS8, which is “the sale, design, manufacture, installation 
and maintenance of domestic, double-glazed, replacement windows and doors”.  The Group's revenue and results and 
assets for this one reportable segment can be determined by reference to the Group's statement of comprehensive 
income and statement of financial position.

The Group's carries out all of its activities in the UK and as such only has a single geographic segment.

During the periods of the financial statements, no customer generated more than 10 per cent of total revenue.  

6 

Expenses and auditor's remuneration

Included in profit are the following:
Depreciation of plant, property and equipment:

Owned assets
Leased assets
Amortisation of Intangibles Assets

(Profit)/loss on disposal of plant, property and equipment
Operating lease rentals:

Hire of plant and machinery
Rent payable on land and buildings

Auditor's remuneration:

Audit of financial statements relating to subsidiaries
Audit of financial statements relating to parent
Other services relating to taxation   

2015
£000

881
76
175
-

2,746
1,109

54
40
7

2014
£000

683
224
139
(35)

2,762
1,008

54
43
7

The operating lease rentals disclosed above for plant and machinery relate to daily contract hire and therefore there is 
no corresponding lease commitment. 

7 

Dividends 

The aggregate amount of dividends paid comprises:

Final dividend paid of £0.062 (2014: £0.055) per ordinary share
Interim dividend paid of £0.034 (2014: £0.031) per ordinary share

2015

£000

4,822
2,648
7,470

2014

£000

4,278
2,411
6,689

A final dividend of 6.8p per ordinary share and a special dividend of 6.8 p per ordinary share are proposed by the Board 
subject to approval at the AGM.

P49 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

8 

Earnings per share

Basic earnings per ordinary share (pence)
Diluted earnings per ordinary share (pence)

Note: Earnings per share

2015

17.8
17.3

2014

16.5
15.9

a) Basic earnings per share
The calculation of basic earnings per share has been based on the following profit attributable to ordinary shareholders 
and weighted-average number of shares outstanding.

i) Profit attributable to ordinary shareholders (basic)

Profit attributable to ordinary shareholders
ii) Weighted-average number of ordinary shares (basic)

In issue during the year

2015
£000
13,960

2014
£000
12,831

No of shares
‘000
78,283

No of shares
‘000
77,778

b) Diluted earnings per share
The calculation of diluted earnings per share has been based on the following profit attributable to ordinary shareholders 
and weighted-average number of ordinary shares outstanding after adjustment for the effects of all dilutive potential 
ordinary shares.

i) Profit attributable to ordinary shareholders (diluted)

Profit attributable to ordinary shareholders

ii) Weighted-average number of ordinary shares (diluted)

Weighted-average number of ordinary shares (basic)
Effect of conversion of share options and warrants

2015
£000
13,960

2014
£000
12,831

No of shares
‘000
78,283
2,435

No of shares
‘000
77,778
2,843

80,718

80,621

The average market value of the Company's shares for the purpose of calculating the dilutive effect of share options was 
based on quoted market prices for the period during which the options were outstanding.

P50 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
 
CONTINUED

9 

Key management remuneration

Key management personnel, as disclosed under IAS24 (Related Party Disclosures), have been identified as the Board of 
Directors and other senior operational management. Detailed disclosures of individual remuneration, pension entitlements 
and share options, for the Directors who served during the year, are given in the Directors' remuneration report on pages 34 
to 39. A summary of key management remuneration is as follows:

Salary, bonus and other benefits
Pensions
Share based payments

Total remuneration

10 

Staff numbers and costs

2015
£000
1,528
62
332

1,922

2014
£000
1,380
13
310

1,703

The average monthly number of persons (including directors) employed by the group during the year analysed by category, 
were as follows:

2015
Number
346
38
292
676

2014
£000
1,380
13
310
1,703

2015
£000
16,853
1,564
493
443
19,353

2015
£000
1
17

18

2014
£000
16,105
1,471
352
363
18,291

2014
£000
1
43

44

Manufacturing
Sales and distribution
Administration 

The aggregate payroll costs
Wages and salaries
Social security costs
Other pension costs
Share based payments expenses

The analysis of Directors' remuneration is shown in the Directors report on page 36.
No Directors were accruing benefits under money purchase pension schemes (2014: nil).

11 

Finance costs

Bank interest payable
On finance leases and hire purchase contracts

P51 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

12 

Taxation

Recognised in the statement of comprehensive income

Current tax

Current tax on income for the period
Adjustments in respect of prior periods

Total current tax

Deferred tax

Origination and reversal of timing differences
Effect of change in tax rate
Adjustments in respect of prior periods

Total deferred tax (see note 15)

Total tax expense  

The current year tax charge is split into the following:
Underlying tax charge

Total tax expense  

Reconciliation of effective tax rate 

Current tax reconciliation

Profit for the year
Total tax expense
Profit excluding tax

Expected tax charge based on the standard rate of corporation tax in the 
UK of 20.25% (2014: 21.50%)

Effects of:

Expenses not deductible for tax purposes
Adjustments to tax charge in respect of prior periods
Effect of change in tax rate

Total tax expense

2015
£000

3,696
-

3,696

(87)
1
(7)

(93)

2014
£000

3,610
(56)

3,554

7
(6)
17

18

3,603

3,572

3,603

3,603

2015
£000

13,960
3,603
17,563

3,572

3,572

2014
£000

12,831
3,572
16,403

3,557

3,527

52
(7)
1
3,603

90
(39)
(6)
3,572

Reductions in the UK corporation tax rate from 23% to 21% (effective from 1 April 2014) and 20% (effective from 1 April 2015) 
were substantively enacted on 2 July 2013. Further reductions to 19% (effective from 1 April 2017) and to 18% (effective 1 
April 2020) were substantively enacted on 26 October 2015. This will reduce the company's future current tax charge 
accordingly. The deferred tax asset at 31 December 2015 has been calculated based on these rates.

13 

Intangible assets

Goodwill

Trademark

Software

£000

£000

£000

Assets under the course 
of construction
£000

Cost
At 1 January 2015
Additions
Transfer from tangibles
Disposals
Transfer
At 31 December 2015

Amortisation
At 1 January 2015
Charge for the year
Transfer from tangibles
Disposals
At 31 December 2015

20,758
-
-
-
-
20,758

-
-
-
-
-

NBV at 31 December 2014
NBV at 31 December 2015

20,758
20,758

504
-
-
-
-
504

-
-
-
-
-

504
504

947
118
503
(273)
63
1,358

455
175
544
(273)
901

492
457

P52 - Safestyle UK PLC Annual Report and Accounts 2015

-
215
-
-
(63)
152

-
-
-
-
-

-
152

Total

£000

22,209
333
503
(273)
-
22,772

455
175
544
(273)
901

21,754
21,871

CONTINUED

13 

Intangible assets (continued)

The goodwill is allocated to one cash generating unit (“CGU”) being Style Group Holdings Ltd.  Management have performed 
impairment reviews on the carrying value of the goodwill at 31 December 2015 and 31 December 2014.  The recoverable 
amount of the CGU has been determined from value in use calculations based on cash flow projections covering a three year 
period to 31 December 2018 which are then taken into perpetuity.  The assessment was performed on a value in use basis 
using a 12% discount rate and the following year's budget as approved by the Board and extrapolated forwards using steady 
growth rate of 5% for the following 2 years. The key assumptions underpinning these forecasts are based on historic growth 
rates, prices and costs adjusted for up to date information. Management does not currently believe that any reasonably 
possible change in the key assumptions on which assessments of recoverable amounts have been based would cause the 
carrying amount of goodwill to exceed its recoverable amount.

The trademark represents the Safestyle trademark which was acquired in 2010. The trademark is considered to have an 
indefinite useful life because there is no foreseeable limit to the period over which the asset is expected to generate net cash 
inflows for the business. The trademark is not amortised but is tested annually to determine whether there is any indication 
of impairment and is included in the review above.

14 

Plant, property and equipment 

Freehold 
property

Leasehold 
improvement

Plant and 
machinery

Office and 
computer 
equipment

Motor 
vehicles

Assets under 
the course of 
construction

Total

£000

£000

£000

£000

£000

£000

£000

Cost
At 1 January 2015
Additions
Transfer to intangibles
Transfer to tangibles
Disposals
At 31 December 2015

Depreciation
At 1 January 2015
Charge for the year
Transfer to intangibles
Disposals
At 31 December 2015

4,029
-
-
-
-
4,029

81
81
-
-
162

NBV at 31 December 2014
NBV at 31 December 2015

3,948
3,867

28
-
-
-
-
28

12
5
-
-
17

16
11

5,530
419
-
826
-
6,775

3,807
685
-
-
4,492

1,723
2,283

3,559
123
(503)
-
-
3,179

3,218
168
(544)
-
2,842

341
337

128
-
-
-
-
128

55
18
-
-
73

73
55

1,054
801
(90)
(826)
-
939

-
-
-
-
-

1,054
939

Included within the net book value are assets under finance leases and hire purchase contracts as follows:

Plant & machinery
Motor vehicles
Computer equipment

The depreciation charged on these assets was £187,000 (2014: £224,000).

15 

Deferred taxation asset

Balance at beginning of period
Credit/(Debit) to the income statement for the period
Transfer to reserves
Balance at end of period

The deferred tax asset provided in the financial statements at 20% (2014: 20%) is as follows:

Share based payments
Capital allowances in excess of depreciation

P53 - Safestyle UK PLC Annual Report and Accounts 2015

2015
£000
356
53
-
409

2015
£000

340
93
808
1,241

1,278
(37)
1,241

14,328
1,343
(593)
-
-
15,078

7,173
957
(544)
-
7,586

7,155
7,492

2014
£000
525
69
31
625

2014
£000

120
(19)
239
340

326
14
340

 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

16 

Inventories

Raw materials and consumables
Work in progress
Finished Goods

The above amounts are stated net of inventory provisions.

17 

Trade and other receivables

Trade receivables (net of provisions)
Other receivables
Prepayments and accrued income

2015
£000

1,104
62
334
1,500

2015
£000

1,373
303
2,182
3,858

2014
£000

1,104
53
306
1,463

2014
£000

1,112
186
2,016
3,314

Contractual payment terms with the Group's customers are typically zero days.  Payment is due upon installation and in the 
event of a customer default, a trade receivable arises. The above receivables are shown net of the following provisions for 
doubtful debts.

Opening provision against trade receivables
Provision created in year
Expensed in year
Closing provision for trade receivables

2015
£000

139
(125)
153
167

2014
£000

206
(155)
88
139

Included in the above analysis of receivables are the following amounts which are past due and for which we have not made 
any specific provision:

Past due receivables
< 1 month overdue
1-2 months overdue
2-3 months overdue
>3 months overdue
Total overdue receivables

2015
£000

167
120
62
925
1,274

2014
£000

108
145
93
746
1,092

The balance over 3 months old represents debt accumulated over a number of years. The Directors are comfortable that this 
is recoverable as the majority is secured with a charge over the customers' property. In the year ended 31 December 2015 
there were £503,000 of receivables under such orders (2014: £503,000) and a further £46,000 pending (2014: £16,000).

The Directors believe that the carrying value of trade and other receivables represents their fair value.  In determining the 
recoverability of trade receivables the Group considers any change in the credit quality of the receivable from the date credit 
was granted up to the reporting date.  For details on the Group's credit risk management policies, refer to note 23.

18 

Cash and cash equivalents

Cash and cash equivalents
Balance at end of period

2015
£000

16,485
16,485

2014
£000

8,457
8,457

All of the Group's cash and cash equivalents are at floating interest rates and is denominated in UK Sterling (£).  The 
Directors consider that the carrying value of cash and cash equivalents approximates to their fair value.  For details of the 
Group's credit risk management policies, refer to note 23.

P54 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONTINUED

19 

Share capital

Authorised 
77,777,777 Ordinary Shares @ 1p each
97,223 Ordinary Shares @ 1p each on 17 July 2015
2,367,143 Ordinary Shares @ 1p each on 22 October 2015

Allotted, issued and fully paid
77,777,777 Ordinary Shares @ 1p each
97,223 Ordinary Shares @ 1p each on 17 July 2015
2,367,143 Ordinary Shares @ 1p each on 22 October 2015

2015
£000

2014
£000

778
1
24
803

778
1
24
803

778
-
-
778

778
-
-
778

During the year 97,223 ordinary shares of £0.01 each were issued relating to the 2013 LTIP scheme at an exercise price of 
£1.00 per share, settled in cash. £972 was credited to share capital and £96,251 was credited to the share premium account.  

During the year 2,367,143 ordinary shares of £0.01 each were issued on exercise of warrants granted to Zeus Capital in lieu 
of flotation fees, at an exercise price of £1.00 per share, settled in cash. £23,671 was credited to share capital and £2,343,472 
was credited to the share premium account.

20 

Trade and other payables

Trade payables
Other taxation and social security costs
Other payables
Accruals and deferred income

Obligations under finance leases and hire purchase are secured on the related assets.

21 

Financial liabilities

Current liabilities
Obligations under finance lease and hire purchase contracts

Non-current liabilities
Obligations under finance lease and hire purchase contracts

Total secured financial liabilities

2015
£000

2,838
1,645
2,596
3,080
10,159

2014
£000

3,479
1,952
2,504
2,382
10,317

2015
£000

2014
£000

108

108

70
70

178

96

96

179
179

275

The Group has finance leases and hire purchase contracts for some of its plant and machinery, motor vehicles and 
computer equipment. Future minimum lease payments under finance leases and hire purchase contracts are as follows:

Due within one year
Due between one and two years
Due between two and five years

Future minimum lease 
payment

Interest payable on leases

Present value of 
minimum lease payments

2015
£000
120
81
-
201

2014
£000
112
122
79
313

2015
£000
12
11
-
23

2014
£000
16
13
9
38

2015
£000
108
70
-
178

2014
£000
96
109
70
275

The fair value of minimum lease payments is not considered by the Directors to be significantly different to the above 
analysis.

The effective interest rate on finance leases is 3.77% (2014: 3.32%).

P55 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

22 

Provisions for liabilities and charges

The group gives guarantees against all its products, which in the majority of cases covers a period of 10 years.  Provision is 
made for the expected future costs of rectifying faults arising within the guarantee period and then discounted at 7% to a net 
present value.

Product guarantees

Balance at beginning of year
Utilised in year
Provided in year 

Balance at end of year

Current
Non current

Balance at end of year

23 

Financial instruments  

2015
£000

2,512
(1,211)
1,069

2,370

668
1,702

2,370

2014
£000

2,535
(1,277)
1,254

2,512

690
1,822

2,512

The Group is exposed to the risks that arise from its use of financial instruments.  This note describes the objectives, policies 
and processes of the Group for managing those risks and the methods used to measure them.  Further quantitative 
information in respect of these risks is presented throughout these financial statements.

Capital risk management

The Group manages its capital to ensure that it will be able to continue as a going concern while maximising the return to 
stakeholders.  The Group is funded principally by equity although loans have been utilised during the review period of this 
financial statements.  As at 31 December 2015, no loans were outstanding (31 December 2014: £nil).  The capital structure of 
the Group consists of equity, comprising issued share capital.  The Group has no externally imposed capital requirements.

In order to maintain or adjust the capital structure, the Group may return capital to shareholders or issue new shares.

Principal financial instruments

The principal financial instruments used by the Group, from which financial instrument risk arises are as follows:
Ÿ 
Ÿ 
Ÿ 
The carrying value of these financial instruments is considered to approximate to their fair value.

Trade and other receivables
Trade and other payables
Cash and cash equivalents

Financial assets
At the reporting date, the Group held the following financial assets:

Trade receivables
Other receivables
Cash and cash equivalents

2015
£000

1,373
303
16,485
18,161

Financial liabilities
At the reporting date, the Group held the following financial liabilities, all of which were classified as other financial 
liabilities:

Trade payables
Other payables

P56 - Safestyle UK PLC Annual Report and Accounts 2015

2015
£000

2,838
2,441

5,279

2014
£000

1,112
186
8,457
9,755

2014
£000

3,479
2,504

5,983

 
 
 
 
 
CONTINUED

23 

Financial instruments (continued)

Market risk
The Group's is not materially exposed to changes in foreign currency exchange rates or interest rate movements.

Credit risk
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the 
Group.  Credit risk arises principally from the Group's cash balances and trade and other receivables.  The concentration of 
the Group's credit risk is considered by counterparty.

The Group gives careful consideration to which organisation it uses for its banking services in order to minimise credit risk.   
The Group has a significant concentration of cash held in accounts with one large bank in the UK, an institution with an A 
credit rating (long term, as assessed by Moody's).  The amounts of cash held on deposit with that bank at each reporting date 
can be seen in the financial assets table above.  All of the cash and cash equivalents held with that bank at each reporting 
date were denominated in UK Sterling.

The nature of the Group's business and current stage of its development are such that individual customers can comprise a 
significant proportion of its trade and other receivables at any point in time.  The Group mitigates the associated risk by 
close monitoring of the debtor ledger.

At 31 December 2015, the Group's trade receivables balance was £1,373k (31 December 2014: £1,112k). The carrying amount of 
financial assets recorded in the financial statements represents the Group's maximum exposure to credit risk without taking 
account of the value of any collateral obtained.  In the Directors' opinion, there has been some impairment of trade 
receivables during the year in the trade receivable provisions table in note 18.

An allowance for impairment is made where there is an identified loss event which, based on previous experience, is 
evidence of a reduction in the recoverability of the cash flows.  The Board of Directors considers the above measures to be 
sufficient to control the credit risk exposure.

Trade receivables totalling £503k (31 December 2014: £503k) are secured by charges against the debtor's property.

Liquidity risk management
Liquidity risk is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.  Ultimate 
responsibility for liquidity risk management rests with the Board of Directors.  The Board manages liquidity risk by regularly 
reviewing the Group's cash requirements by reference to short term cash flow forecasts and medium term working capital 
projections.

At 31 December 2015, the Group had £16,485k (31 December 2014: £8,457k) of cash reserves.

Foreign currency risk management
Historically, the Group's exposure to foreign currency risk has been limited, all of its invoicing and the majority of its 
payments are in UK Sterling.  There are no balances held in foreign currencies at each reporting date and it has made no 
payments in foreign currencies other than US dollar and Euro.  Accordingly, the Board has not presented any sensitivity 
analysis in this area as it is immaterial.

Maturity of financial assets and liabilities
All of the Group's non derivative financial liabilities and its financial assets at each reporting date are either payable or 
receivable within one year.

P57 - Safestyle UK PLC Annual Report and Accounts 2015

NOTES TO THE FINANCIAL STATEMENTS

24 

Commitments

The group had annual commitment under non-cancellable operating leases as follows:

Motor vehicles:

Expiring within one year
Expiring between two and five years
Expiring after five years

Plant and machinery:

Expiring within one year
Expiring between two and five years
Expiring after five years

Land and buildings:

Expiring within one year
Expiring between two and five years
Expiring after five years

2015
£000

2,366
743
-

128
122
-

1,073
3,683
1,990
10,105

2014
£000

2,278
2,804
-

121
140
-

1,069
3,564
1,647
11,623

During the period ended 31 December 2015, the Group entered into contracts to purchase property, plant and equipment for 
£nil (2014: £78,000). These commitments are expected to be settled in the following financial year.

25 

Pension costs

The charge for the period amounts to £493,000 (2014: £352,000) and relates to contributions paid into a money purchase 
scheme in the period. 

26 

Group Companies

Safestyle UK plc holds more than 20% of the share capital of the following companies:

Style Group Holdings Limited
Style Group Limited*
HPAS Limited*

Windowstyle UK Limited*
Safestyle UK Limited*
Style Group Europe Limited*
*Owned Indirectly

Principal activity

Country of 
incorporation

Class of 
shares

% held 
by parent

Holding company
Holding company
Home improvements and 
double glazing contractors
Dormant
Dormant
Dormant

England and Wales
England and Wales
England and Wales

Ordinary
Ordinary
Ordinary

England and Wales
England and Wales
England and Wales

Ordinary
Ordinary
Ordinary

100
100
100

100
100
100

27 
During the year ended 31 December 2015 there were no related party transactions, other than transactions with subsidiaries.

Related party transactions 

During the year, Safestyle UK plc charged management charges to subsidiaries of £1,450k (2014: £1,450k) and received 
dividends of £7,000k (2014: £10,000k). At the year-end total amounts receivable from subsidiaries were £4,697k (2014: 
£2,179k).

Transactions with key management personnel are shown in note 9.

28 
Safestyle UK plc is quoted on the stock exchange (AIM) and ultimate control is exercised by the shareholders.

Ultimate controlling party

P58 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
 
 
 
CONTINUED

29 

Share Based Payments

At 31 December 2015 the Group had the following share based payment arrangements:

LTIPS
The Group operates an equity-settled LTIP remuneration scheme for directors and certain management (“LTIP 2013”). The 
only vesting conditions attached to the LTIP 2013 scheme are that the individual must remain an employee of the Group for 
a minimum period. On 1 April 2015, a further 595,866 options were granted (“LTIP 2015”). The LTIP 2015 scheme requires a 
combination of specific performance based criteria and remaining an employee for a minimum period.

The number of share options in existence during the year were as follows:

2015

2014

Number of share 
options

Weighted average 
exercise price

Number of share 
options

Weighted average 
exercise price

Outstanding at start of period
Granted during the year
Issued in the year
Outstanding at end of period
Exercisable at end of period

4,083,333
595,866
(97,223)
4,581,976
3,986,110

£1.00
£1.79
£1.00
£1.10
£1.00

4,083,333
-

4,083,333
-

£1.00
-

£1.00
-

Options are valued using the Black-Scholes option pricing model.  The following information is relevant in the 
determination of the fair value of the options granted during the period.

Grant date
Vesting date
Lapsing date

Risk free interest rate
Expected volatility
Expected option life (in years)
Weighted average share price after adjusting for PV of dividends
Weighted average exercise price
Weighted average fair value of options granted
Dividend Yield
Remaining contractual life

LTIP2015
01/04/2015
01/04/2018
01/04/2025

LTIP2013
05/12/2013
05/12/2015
05/12/2018

1.28%
43.13%
6.50
£1.80
£1.79
44.78p
5.20%
9.76

1.19%
38.90%
3.50
£0.77
£1.00
15.93p
8.00%
3.44

At the grant date there was limited share price history for the company on which to calculate volatility. Volatility was 
therefore estimated using both Safestyle and companies classified in the 'Home Improvement Retailers' subsector on the 
London Stock Exchange.

P59 - Safestyle UK PLC Annual Report and Accounts 2015

 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

29 

Share Based Payments (continued)

SAYE
On 1 April 2015 the company launched a new share save (SAYE) scheme (“SAYE 2015”) in addition to the existing scheme 
(“SAYE 2014”) for employees. Both schemes allow employees to acquire a certain number of shares at a discount of 20% of 
the share price prior to the invitation to join the scheme, using amounts saved under a 'Save As You Earn' savings contract.

2015

2014

Number of share 
options

Weighted average 
exercise price

Number of share 
options

Weighted average 
exercise price

Outstanding at start of period
Granted during the year
Lapsed during the period
Outstanding at end of period
Exercisable at end of period

262,598
211,657
(21,795)
452,460
-

£1.31
£1.43
£1.31
£1.37
-

262,598
-
262,598
-

£1.31
-
£1.31
-

Options are valued using the Black-Scholes option pricing model.  The following information is relevant in the 
determination of the fair value of the options granted during the year.

Grant date
Vesting date
Lapsing date

Risk free interest rate
Expected volatility
Expected option life (in years)
Weighted average share price after adjusting for PV of dividends
Weighted average exercise price
Weighted average fair value of options granted
Dividend Yield
Remaining contractual life

SAYE2015
01/04/2015
01/05/2018
01/11/2018

SAYE2014
27/03/2014
01/05/2017
01/11/2017

0.76%
33.54%
3.35
£1.80
£1.43
41.52p
5.20%
3.34

1.31%
40.04%
3.35
£1.57
£1.31
58.40p
8.00%
2.34

At the grant date there was limited share price history for the company on which to calculate volatility. Volatility was 
therefore estimated using both Safestyle and companies classified in the 'Home Improvement Retailers' subsector on the 
London Stock Exchange.

The total share-based expense comprises:

Equity settled - LTIP
Equity settled - SAYE

2015
£000
369
74

443

2014
£000
325
38

363

P60 - Safestyle UK PLC Annual Report and Accounts 2015