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Saferoads Holdings Limited

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FY2015 Annual Report · Saferoads Holdings Limited
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ANNUAL REPORT 2015

SAFEROADS HOLDINGS LIMITED
ABN 81 116 668 538

Innovative Road Safety Solutions

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2

CONTENTS

Chairman’s overview  ...............................................................................................................................................  4

Chief Executive Officer’s Review of Operations and Activities   ................................................................................ 6

The Year in Review.................................................................................................................................................... 8

Directors’ Report ...................................................................................................................................................... 12

Auditor’s Independence Declaration ....................................................................................................................... 18

Corporate Governance Statement........................................................................................................................... 19

Financial Statements ............................................................................................................................................... 20

Notes to the Financial Statements........................................................................................................................... 24

Directors’ Declaration .............................................................................................................................................. 43

Independent Auditor’s Report .................................................................................................................................. 44

ASX Additional Information ...................................................................................................................................... 46

Corporate Directory ................................................................................................................................................. 47

Saferoads specialises in providing innovative road safety solutions.

Headquartered in Drouin, Victoria, and with representation across Australia and New Zealand, the company 
services State Government Departments, local councils and road construction and equipment hire companies with 
a broad range of products and services designed to direct, protect, inform and illuminate all road users.

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CHAIRMAN’S OVERVIEW

Dear Shareholder,

O P E R A T I O N S   O V E R V I E W
On  behalf  of  the  board  I  am  pleased  to  report  a  positive  annual  EBIT  (Earnings  Before  Interest  and  Tax)  of  $0.35 
million  compared  with  an  EBIT  (loss)  of  $0.75  million  for  the  previous  financial  year. This  $1.1  million  turnaround  is 
good progress but there is much more to be done to provide an acceptable result for shareholders. This 2015 result is 
consistent with the guidance provided in the Company’s market update in May.  

Revenue  for  the  year  from  Product  sales  and  rentals  was  up  7%  or  $0.86  million  however  revenue  from  the  now 
discontinued Civil Services operation was down $2 million. The overall revenue for the year was down $1.14 million.  
Further cost rationalization over the financial year also realized total savings of over $1.5 million or 24% in expenses 
(excluding finance costs and depreciation).  The growth in ongoing higher margin products revenues and the further cost 
savings have allowed the Company to achieve this positive EBIT for the year.

In terms of bottom line after tax results, the second half was an encouraging profit of $0.08 million and combined with 
the first half loss of $0.15 million the overall annual result was an after tax loss of $0.07 million. 

Finance  cost  reductions  have  been  considerable  with  the  annualized  debt  servicing  costs  now  approximately  $0.25 
million  compared  to  an  actual  cost  of  $0.53  million  in  2014.  This  is  the  outcome  of  our  reduced  bank  debt  levels 
combined  with  the  restructuring  of  our  bank  debt  made  possible  by  that  debt  reduction. This  is  a  clear  and  tangible 
reward for shareholders resulting directly from the oversubscribed 12 cent Share Entitlement Offer in December 2014. 

We continued our disciplined management of costs and structure to ensure we are as efficient and productive as we can 
be.  We have progressively restructured our core sales force to drive efficiency, accountability and results and a focus 
on continuous improvement in everything we do.  It is pleasing that this has paid off, particularly in the second half of the 
financial year, where we secured two major concrete temporary barrier projects, and now allows us to go into the new 
financial year with the ability to achieve even better results.

The table below summarizes the transformation over the past three financial years:

Revenue

Gross profit 

EBIT

Profit/(loss) before tax

Core bank debt *

2013

$’000
24,324

8,049 

(1,300)

(1,917)

(5,600)

Year ending 30 June

2014

$’000
16,273

6,082

(749)

(1,283)

(5,000)

2015

$’000

15,134

5,327

353

(90)

(3,000)

*  excludes Plant & equipment hire purchase liabilities

B A L A N C E   S H E E T   A N D   D E B T   M A N A G E M E N T
Our balance sheet continues to improve and we have maintained adequate cash reserves to support the current working 
capital needs of the business as well as provide basic funding for our product innovation projects.   

In 2015 bank debt continued to be a key focus and it was reduced by a further $2.0 million (or 40%) from $5.0 million to 
$3.0 million at 30 June 2015.  This was achieved mainly through the $1.25 million raised from the December 2014 Share 
Entitlement Issue as well as the proceeds from the sale of our remaining non-core Civil Services assets.

We have secured a three year extension to our banking facilities and terminated an overly expensive fixed rate loan in 
favor of a more conventional variable rate facility without harsh covenant measures.

S T R A T E G I C   O P P O R T U N I T I E S
Having finally achieved an underlying positive earnings base in 2015, we continue the strong focus on sales and profit 
growth.

We have a number of strategic objectives for the year. A major initiative we have enacted is a series of short secondments 
to the USA for our CEO, Mr Darren Hotchkin, to further activate and accelerate sales opportunities in North America. 
This will be done by selecting and partnering with established road safety businesses to add our patented products to 

4

their product offerings to economically access the very significant markets for our products in North America. The main 
products selected are our patented and exclusively licensed products being Ironman Hybrid, Omni bollards, Safepole 
and our Variable Messaging Sign (“VMS”) technology, which are ideally suited to the huge markets in North America.

We are very pleased with the expansion of our Public Lighting business from Victoria into Western Australia during FY 
2015 and in the coming years we plan to expand into the northern States of New South Wales and Queensland.  

The  development  and  rollout  of  new  products  continues,  with  a  new  fully  flexible  road-sign,  with  a  number  of  local 
government  authorities  showing  interest.  Also,  we  have  introduced  our  unique  temporary  workzone  rumble-strip  to 
various  State  road  authorities  who  are  all  keen  to  find  a  solution  to  reinforce  speed  restrictions  in  designated  road 
workzones.

We  have  been  unable  to  secure  an  acceptable  sale  of  our  Rental  barrier  business,  incorporating  our  Ironman  Hybrid 
assets.  We will now focus on pursuing an aggressive expansion of our Rental business, most likely including additions 
to our existing fleet of barriers.  We are confident that the exclusive approvals we have from the National Panel and State 
Road Authorities for this free-standing Ironman Hybrid places us in a very competitive position in the broader temporary 
barrier market. 

A C K N O W L E D G M E N T S
I would like to acknowledge the ongoing efforts and dedication of our staff who have continued to work tirelessly in what 
has finally been a year where we demonstrated we could achieve positive results.  We now have a business model that 
is driven to succeed and I look forward to their continued assistance in taking the business further forward into a new 
growth phase. 

I also wish to acknowledge the significant dedication and contribution from my fellow directors and senior management 
team over the past year.  Their expertise, clear thinking, industry insight and hard work has contributed to our ability to 
execute the turnaround in what is still a difficult trading environment.

I sincerely thank all our shareholders for their ongoing patience and continued support, particularly those who contributed 
strongly to the December Share Entitlement Offer. This really did enable some significant change for the business by 
allowing us to neutralise our poor debt equity position and allow us to better focus on growth opportunities to create 
greater  security  for  the  future.  While  it  is  early  days,  and  the  trading  environment,  particularly  in  Australia,  is  still 
challenging, I can assure you all that the directors, management and staff are focused on substantially improving the 
financial performance and sustainability of the company.

David Ashmore 
Chairman of the Board 

5

 
CHIEF EXECUTIVE OFFICER’S REVIEW 
OF OPERATIONS AND ACTIVITIES

P E R F O R M A N C E   D U R I N G   2 0 1 4   -   2 0 1 5

I am very pleased to report that the Company has achieved a positive EBIT for the past financial year, a significant 
milestone on the back of the three past years of significant losses.

The Company generated annual operating revenues of $15.1 million (FY2014: $16.3 million) and an EBIT of $0.3 
million (FY2014: $0.7 million loss).  Further efficiencies in our cost base were achieved during the year with a $1.5 
million (or 24%) reduction in personnel and non-personnel costs as we continued to streamline our business model.  
A  renegotiated  extension  to  our  bank  facility  following  the  December  2014  Share  Entitlement  Issue  produced  a 
significant  reduction  in  financing  costs  in  the  second  half  of  the  year  and  this  and  other  cost  reduction  initiatives 
enabled us to achieve an operating profit before tax in the second half. 

Whilst overall sales volumes were down, this was largely due to the impact of the orderly wind down of our non-
profitable Civil Services offering during the year.  All contracts have now been concluded, surplus assets sold and 
relevant  staff  paid  out  (provided  for  in  FY2014)  during  the  past  year.    Excluding  this  portfolio,  ongoing  revenue 
streams actually increased overall by 7%.

In particular, our Temporary barriers portfolio grew revenue 42% on the back of three significant contracts (two in WA 
and one in NSW) for our exclusively licensed concrete barrier solution, the T-LOKTM barrier.

Additionally, our rental barrier portfolio revenue increased 29% on the back of the launch of our new IronmanTM Hybrid 
steel and concrete temporary barrier solution.  Customers are increasingly seeing the benefits of this new portable 
barrier solution, and the interest will only continue to grow as we secured the final regulatory approvals during the 
year to be the only free-standing portable steel barrier in the Australian market today.

Our Public Lighting portfolio continued to strengthen with increased market penetration in Victoria on the back of our 
ever-reliable ability to deliver to our customers’ needs.  We also secured our first sale into the WA market during the 
year.

Sales of our exclusively licensed Omni-stopTM bollard continued to rise during the year as we are seeing a number of 
urban planners and designers specifying this world-class solution into their plans where there are traffic/pedestrian 
interfaces.  Being the only crash-tested energy absorbing bollard in Australia, it is increasingly being seen as the 
ideal safety device.  It is also being utilised by property construction companies for urban developments which require 
crane-bay access and which separates workers from regular traffic flows flexibly and safely.

L O O K I N G   A H E A D

There is continuing pressure on all levels of government to minimise expenditure and the road infrastructure sectors 
of government are no exception.

This  creates  challenges  for  our  business  to  source  or  develop  cost  efficient  road  safety  solutions  that  can  fit  in 
with constrained government budgets and still provide a high quality solution and, most importantly, provide a high 
standard of safety for our urban streets and highways.

Some  of  these  initiatives  include  our  new  low  maintenance  flexible  sign  for  councils  who  spend  thousands  of 
ratepayers’ dollars per year on repairing damaged and vandalised signs.  The Tubthumpa flexible sign is targeting 
this segment with, what we believe, will save local government authorities significant maintenance expenditure and 
initial trials have been quite successful in demonstrating the sign’s durability.

Our Public Lighting portfolio is currently developing a solar lighting offering to support local councils who come under 
increasing  public  pressure  to  provide  safer  environments  around  recreational  parklands,  sporting  complexes  and 
community  hubs.    Solar  solutions  are  energy  efficient  and  don’t  require  the  invasive  civil  works  required  to  install 
traditional power sources to light poles, particularly in public open spaces where linking the pole to a power source can 
be a costly exercise.

On the topic of solar, we have brought out a new portable solar light tower and portable arrow board for workzones.  
These  clean  energy  products  are  far  more  energy  efficient,  both  in  fuel  use  and  noise  levels  and  we  have  seen 
interest from some of the major equipment hire companies.

With our Electronic Traffic Systems, we will be rolling out a new (Australian developed) technology platform for our 
VMS (Variable Messaging Sign) products. The new cloud-based programme will provide a more secure and stable 
platform for the management of VMS assets, as well as giving our customer an easy to use and efficient web-based 
programme to change messages and the ability to manage their fleet using any desktop or mobile device.

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This  is  on  the  back  of  the  second  year  of  our  Zone  Care  technical  support  program.    The  Zone  Care  Package 
provides  expert  technical  support  and  additional  hardware  service  options,  with  most  issues  resolved  in  a  single 
call, providing our customers with complete business assurance.  The Zone Care package has been well received 
by our VMS customer base.  These innovative solutions assist in maintaining our leading position in this industry on 
technical functionality and after sales customer care.

We will be relocating to a new-build head office and distribution warehouse in Pakenham on the south eastern fringe 
of metro-Melbourne during October/November.  After being based in the Warragul/Drouin area since the company 
was founded in 1992, it is time to move closer to Melbourne to take advantage of various synergies and savings 
including consolidation from two sites to a single site, reduced freight and travel costs and access to a broader talent 
pool for recruitment.  We have entered into a 10 year lease commencing 1 October 2015, and believe the relocation 
will provide a fresh new look for the business.   

In the latter part of the financial year, in reviewing various growth opportunities for the business, the Board analysed 
various overseas market opportunities.  This is on the back of the fact that the Australian market continues to be 
constrained by limitations in government spending on road infrastructure.  The Board determined the area of focus 
will be North America (in particular, USA and Canada).  With some of the international relationships developed from 
recent industry trade shows such as Intertraffic and International Road Federation (IRF), there were a number of 
compelling reasons to investigate this, including that the USA is the largest market in the world for our type of products.  
The USA and Canada also have the same or similar road safety standards and a similar road safety culture.

To this end, I have commenced a 3 month secondment to California to establish relationships and gain interest in our 
products in the USA and Canada.  The main products we are focussing on will be the Ironman Hybrid barrier, Omni-
stop bollard, Tubthumpa flexible signage and Variable Messaging Sign (VMS) products.

This will allow us to determine interest first-hand in our products with a view to establishing a presence in USA and/
or Canada if the demand warrants it.  It also allows us to identify any other product offerings in the US which may be 
suitable for Australian conditions.

Whilst we start commercialising some of our recent product innovations such as Ironman Hybrid and the Tubthumpa 
flexible sign, we still remain focussed on developing new products and solutions, one being solar public lighting.  

Finally,  I  would  like  to  acknowledge  the  support  of  my  fellow  Directors,  Senior  Management  Team  and  our  staff, 
who have continued to work tirelessly to achieve a positive result for the business for FY2015, and which should set 
ourselves up to now enable the business to continue to grow for the foreseeable future.

Darren Hotchkin 
Chief Executive Officer 

7

THE YEAR IN REVIEW

The following section provides some insight into the types of activities Saferoads has been involved with over the 
past financial year and how our innovative solutions have provided (or will provide) value to our customers.

I N N O V A T I O N

Tubthumpa flexible sign 

The Tubthumpa is the latest in flexible signage from Saferoads. 
Extensively tested and unparalleled in durability, the Tubthumpa 
has an integrated sign face to stop the never ending problem 
of signs being damaged through vehicle impacts.  Australian 
designed and manufactured, the Tubthumpa can be used in many 
different applications. A number of local councils are currently 
trialling this innovative solution, and initial feedback has been 
positive.

Not just a Keep Left sign, it is a flexible 
advertising board and post all in one.

Roadquake temporary portable rumble strips

In response to finding additional safety solutions for regional road workzones, Saferoads has secured the exclusive 
rights to a new temporary portable rumble strip product which has been extensively tested in the United States.  This 
very unique product is currently being assessed by the NSW Roads & Maritime Services. 
With the monotony of country open road driving, where driver attention spans can be tested, there have been recent 
incidents where drivers have not slowed down through open road workzones, even allowing for traditional roadworks 
signage, causing risk to roadside workers and drivers.  Essentially, this product increases road user awareness by 
alerting drivers via sound and vibration and is an additional safety measure to slow vehicles down as they approach 
roadside workzones.

Initial test sites have proven positive in slowing vehicles down and we anticipate state road authorities to recommend 
road maintenance companies take up this traffic management safety solution for open road works.  

8

S E R V I C E

Public Lighting - Victoria

One of Saferoads’ major Public Lighting customers, Morton 
Power Services, is a client focused organisation, delivering 
capabilities in the construction and maintenance of overhead 
and underground electricity distribution networks, including the 
installation of street lighting and their maintenance.  Saferoads 
commenced working with Morton Power Services in 2012 and 
has worked together with them in the growth of their business 
to see them become a major Victorian electrical contractor in 
the residential subdivision development industry.  Saferoads has 
become their sole supplier of both standard and decorative light 
poles and lanterns and is proud to partner with this business in 
providing a seamless public lighting solution.

Principal, John Morton says: “Morton Power Services is proud to have 
built a strong business relationship over the years with Saferoads who 
supply us with quality public lighting products.”

“The Saferoads staff are a customer driven team with a 
“can do” attitude and provide us with excellent customer 
service, timely and reliable information and competitive 
rates. We appreciate the commitment Saferoads makes to 
our business.”

T-LOK barriers on Pacific Highway Upgrade Project – New South Wales

The Pacific Highway upgrade is one of the largest road infrastructure projects in NSW. It connects Sydney and 
Brisbane, and is a major contributor to Australia’s economic activity.

Following our T-LOK concrete barrier approval in New South Wales, Saferoads has commenced working with 
contractors on this major upgrade project to provide both supply and logistics solutions for the installation of more 
than six kilometres of T-LOK temporary concrete barriers.  We have also provided additional workzone safety 
solutions including variable message signs (VMS), traffic 
calming devices and site safety escape ladders.

9

THE YEAR IN REVIEW

S O L U T I O N S - F O C U S S E D

Ironman Hybrid barrier – Western Australia

R.J. Vincent & Co. (RJV) is one of Western Australia’s leading 
and most respected civil engineering contractors and are well 
known for offering their clients innovative and cost-effective 
solutions based on the latest technology.

During the construction of a filter lane to a new development in 
Western Australia, RJV used Saferoads’ new Ironman Hybrid Barrier 
System to provide physical protection to its workers and contractors 
from the busy 80km/h Mandurah road traffic.

Installation of 250 metres of Ironman Hybrid Barriers and end 
treatments was completed efficiently during a night shift operation with 
minimal disruption, and without any anchoring along the length of the 
barriers.

The ability to carry an aggregate 100 metres of 
barriers on a semi-trailer helped transport and 
logistics costs, especially with the project being
out of the Perth metropolitan area. 

Omni-stopTM bollards - Victoria

In the construction of CBD towers it is necessary to create 
loading bays for the delivery of building materials to the site.  
Providing a safe protected area for the workforce within 1.2 
metres of flowing traffic is of paramount importance. Equally, 
the safety of pedestrians, cyclists and motorists passing the 
site must be addressed appropriately. The issue that continually 
arises on these sites is that of minimal available space to provide 
a protective barrier that will prevent an errant vehicle penetrating 
into the work zone whilst at the same time ensuring that the 
impacting driver is not injured.

The Omni-StopTM  bollards are also utilised where 
the road width is too restricted to allow for the use 
of concrete barriers, with mesh screens placed 
behind them, preventing workers from stepping 
back into traffic.

Alan Saunders, Traffic Transport & Parking Associate at 
professional infrastructure and environmental services 
company, Cardno, has identified that using the Omni-StopTM 
energy absorbing bollards provides protection with a minimum 
of space. Protecting the exposed blunt end of concrete barriers, 
the Omni-StopTM bollard requires less space than plastic water-
filled barriers or other crash cushions.  This means that deliveries 
by semi-trailer trucks that require wider berth access to the site 
can manoeuvre into position with less disruption for traffic, thereby 
improving productivity and safety.  

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Q U A L I T Y

Separation kerb - Queensland

As a leading commercial business within the Department 
of Transport and Main Roads, RoadTek is a major provider 
of transport infrastructure solutions throughout Queensland.  
RoadTek is instrumental in the delivery and maintenance of 
projects that make up the state’s extensive road and bridge 
network and specialise in delivering technically difficult and hard to 
scope projects for both state and local governments.

When given the challenge of providing an 
appropriate solution for a busy Brisbane 
intersection incorporating a designated bike lane, 
Saferoads’ separation kerb was the ideal solution.

Cinar Kunduz, Project Manager at RoadTek, is very happy with the 
Saferoads separation kerb solution that directs vehicles to turn correctly 
and not cut corners and keeps vehicles away from a designated bike lane 
on a high traffic volume sweeping bend.

Rubber dig-in guidepost – Western Australia

Under an Integrated Services Arrangement (ISA) awarded by 
Main Roads WA, Leighton Contractors, in a joint venture with 
Opus International Consultants, are delivering improvement 
and maintenance services for the Wheatbelt regional road 
network in Western Australia.

They are able to take multiple hits by traffic 
before needing replacing and are easy for 
the maintenance crews to remove when 
conducting road shoulder grading. 

Leighton Opus are currently using between 3,000 and 5,000 rubber mounted guideposts per year, depending 
on the relevant maintenance programs.  According to one of their maintenance managers, the Rubber Dig-in 
guideposts are favoured because they are reasonably lightweight and therefore easy for maintenance crews to 
carry on their maintenance vehicles.  

11

 
DIRECTORS’ REPORT

Your Directors submit their report for the year ended 30 June 2015.

DIRECTORS

David Ashmore   

Non-Executive Chairman 

Appointed 22 November 2012

Darren Hotchkin 

Executive Director (CEO) 

Appointed 21 October 2005

David Cleland 

Non-Executive Director   

Appointed 1 December 2010

DIRECTOR PROFILES

David Ashmore (Age 63) (FCA GAICD F.FIN) 
Non-Executive Director 
(Appointed Non-Executive Chairman 19 August 2013)
David Ashmore was appointed to the Board on 22 November 2012 and was re-elected at the November 2013 AGM. 
He  was  appointed  Chairman  of  the  Board  on  19 August  2013.  He  is  a  member  of  the  Remuneration  Committee 
(appointed Chairman of this Committee on 19 August 2013) and the Audit and Risk Committee (as Chairman up to 
19 August 2013).
David is a career Chartered Accountant with 40 years of professional public practice experience focussed on audit, 
finance,  due  diligence,  risk  and  governance  advisory.  David  has  worked  with  many  dynamic  private  and  public 
companies where his experience has assisted them understanding their underlying financial position, their financial 
management  issues  and  business  growth  challenges.  Those  challenges  typically  included  the  development 
of  sustainable  executive  management  structures  and  business  value  building  initiatives.  He  also  has  significant 
experience with the identification and management of financial and business risks and the development of structured 
business decision making protocols.
David has considerable experience in a leadership and a chairman role through his work on numerous Audit Committee 
appointments and as a Senior Partner, Board Member and Practice Leader. He is a Fellow of the Institute Chartered 
Accountants in Australia, a Graduate member of the Australian Institute of Company Directors and a Fellow of the 
Financial Services Institute of Australia.
Directorships of other listed companies during the preceding three years: iSonea Limited

Darren Hotchkin (Age 51) 
Executive Director/Chief Executive Officer
Darren Hotchkin was appointed to the Board on 21 October 2005 as Managing Director. On 7 February 2011 he 
stepped aside as Managing Director but remained on the Board as a Non-Executive Director and was re-elected at 
the October 2011 and November 2013 AGM’s. He was appointed acting Chief Executive Officer on 10 April 2012 and 
formal Chief Executive Officer on 30 June 2012.
Darren is the founder of Saferoads. He has a background in the automotive industry where he owned and operated 
several businesses. In 1992 he founded the company now trading as our wholly-owned subsidiary, Saferoads Pty 
Ltd, to commercialise his invention of a rubber guide post, manufactured from recycled car tyres.
As Chief Executive Officer, Darren’s key contribution to the business is in the strategic development of the Company’s 
product  range  and  manufacturing  processes  as  well  as  in  business  development.  He  continues  to  be  active  in 
Research and Development and in seeking to effectively expand the Company’s product base through international 
research of products which have the potential to find a sustainable place in the Australian market. Darren is also an 
eagerly sought-after international expert speaker on road safety barriers, having recently presented at the International 
Road Federation conference in Portland, USA.
Darren has not served as a Director of any other listed companies during the preceding three years.

12

 
 
 
 
David Cleland (Age 70) (Dip.ME GAICD FIE (retired)) 
Non-Executive Director
David Cleland was appointed to the Board on 1 December 2010 and was re-elected at the October 2011 AGM. He 
was appointed acting Chief Executive Officer on 28 November 2011, handing over the role to Darren Hotchkin on 10 
April 2012. He is a member of the Audit and Risk Committee (becoming Chairman of this Committee on 19 August 
2013) and the Remuneration Committee.
David is a mechanical engineer with extensive experience as Chief Executive Officer of companies manufacturing 
and distributing industrial products. His career includes manufacturing experience (including lean manufacturing), 
brand management, product research and development, outsourcing and company mergers and acquisitions. He 
was formerly an inaugural trust member of the Greater Metropolitan Cemeteries Trust and is a Director of a privately 
owned company.
David has not served as a Director of any other listed companies during the preceding three years.

COMPANY SECRETARIES

Sonia Joksimovic 
(appointed 10 August 2015)

Sonia joined Saferoads on 10 August 2015, and is employed by Boardroom Pty Ltd, the company which manages 
Saferoads’ share registry.  Sonia is an experienced Chartered Secretary with over 8 years’ experience across listed 
small caps, unlisted and private companies, specializing in governance and compliance matters.

Elissa Hansen 
(appointed 10 October 2013, resigned 10 August 2015)
Elissa was Company Secretary of Saferoads from 10 October 2013 to 10 August 2015 where she was employed 
by Boardroom Pty Ltd, the company which manages Saferoads’ share registry.  Elissa is an experienced Chartered 
Secretary  with  over  15  years’  experience  advising  management  and  boards  on  investor  relations,  governance, 
compliance and other corporate issues.

KEY MANAGEMENT PROFILES

Peter Fearns 
Chief Financial Officer
Peter  joined  Saferoads  in  December  2011.  He  has  over  15  years’  experience  managing  finance  functions  in  the 
information  technology,  infrastructure  and  professional  services  sectors,  covering  both  public  listed  and  private 
companies.

He was Group Financial Controller of ASX listed UXC Limited. His most recent appointment was Chief Financial Officer 
of a national privately-owned urban planning and property advisory business.

Peter holds a Bachelor of Business (Accounting) and is a CPA.

INTEREST IN SHARES

As at the date of this report, Directors’ interests in the shares of the Company are: 

NAME
David Ashmore

Darren Hotchkin

David Cleland

SHARES

1,159,911

7,479,885

408,610

DIVIDENDS
No interim or final dividend was paid or declared for the financial year ended 30 June 2015.

No interim or final dividend was declared or paid for the financial year ended 30 June 2014.

13

DIRECTORS’ REPORT

PRINCIPAL ACTIVITIES
The principal activity of the Group continued to be the provision of road safety products and solutions primarily to 
end users.
Products and services the Company provides includes flexible guide posts and signage; rubber-based traffic calming 
products including separation kerbing and wheel stops; variable messaging sign boards; decorative and standard 
street and major road light poles; permanent and temporary crash cushions including bollards and safety barriers.
In all its activities, the Company remains focused on providing innovative products and materials that protect the 
safety of all road users – motorists, road construction workers and pedestrians.

REVIEW AND RESULTS OF OPERATIONS
A review of the operations and activities of the Company during the financial period and the results of these operations 
is set out in the Chairman’s Overview and Chief Executive Officer’s Review of Operations and Activities.

SIGNIFICANT CHANGES IN STATE OF AFFAIRS
During  the  2014-15  year,  there  has  been  no  significant  change  in  the  Company’s  state  of  affairs  other  than  as 
disclosed in this financial report.

SIGNIFICANT EVENTS AFTER REPORTING DATE
There has been no matter or circumstance, which has arisen since 30 June 2015 that has significantly affected or 
may significantly affect the operations  of the consolidated entity or the results of those operations  or the state of 
affairs of the consolidated entity.

LIKELY DEVELOPMENTS AND EXPECTED RESULTS
Likely developments in the operations of the entity and the expected results of these operations have been set out in 
the Chairman’s Overview and the Chief Executive Officer’s Review of Operations and Activities.

INDEMNIFICATION AND INSURANCE OF DIRECTORS AND OFFICERS
During the year, Directors’ and Officers’ insurance premiums were paid for any person who was a Director and/or 
Officer of the Company. 

ENVIRONMENTAL REGULATION AND PERFORMANCE
The  Company’s  operations  are  not  regulated  by  any  significant  environmental  regulations  under  a  law  of  the 
Commonwealth or of a state or territory. In respect of its own activities, the Company is not a major emitter of green 
house gases and falls well below the reporting thresholds set by the National Greenhouse and Energy Reporting Act 
2007.

OPTIONS
At the date of this report there were no un-issued shares of the company under option. 

DIRECTORS’ MEETINGS

The number of meetings of Directors (including meetings of committees of Directors) held during the year, and the 
numbers of meeting attended by each Director, were as follows:

Names

Directors

Audit & Risk

Remuneration / Nomination

Eligible

Attended

Eligible

Attended

Eligible

Attended

Mr D Ashmore

Mr D Hotchkin

Mr D Cleland

12

12

12

12

11

12

4

-

4

4

-

4

2

-

2

2

-

2

AUDITOR’S INDEPENDENCE DECLARATION
The attached independence declaration has been obtained from the Company’s auditors, Grant Thornton.

14

REMUNERATION REPORT
The  Company’s  remuneration  policy  is  to  ensure  that  the  level  of  remuneration  paid  to  key  personnel  is  market 
competitive and will help to attract and retain the skills and expertise required. To determine what is a competitive 
level of remuneration the Company refers to the Australian Institute of Management Salary Survey and to information 
provided by other professional organisations.

REMUNERATION OF DIRECTORS AND KEY MANAGEMENT PERSONNEL

NON-EXECUTIVE DIRECTORS
Total remuneration for non-executive Directors for 2014-15 was $140,000. Their remuneration packages comprised 
only fixed Directors’ fees plus statutory superannuation (where applicable) and were within the limits set out in the 
Company’s constitution. Currently this limit is set at $350,000 per annum, and can only be changed at a general 
meeting.

EXECUTIVE DIRECTOR
The remuneration package for Mr Darren Hotchkin, Chief Executive Officer, comprised a total full-time equivalent 
salary package of $109,500, inclusive of superannuation. Mr Hotchkin’s actual working hours varied during the year 
which resulted in his base salary being adjusted from the previous year.

KEY MANAGEMENT PERSONNEL

Key  Management  Personnel  (“KMP”)  is  defined  by  AASB  124  -  Related  Party  Disclosures.  Only  Directors  and 
Executive Management that have the authority and responsibility for planning, directing and controlling the activities 
of Saferoads, directly or indirectly and are responsible for the entity’s governance are classified as KMP.

PERFORMANCE-BASED REMUNERATION

Performance-based remuneration (bonus incentives) for Key management personnel (apart from Mr Hotchkin) for 
the year ended 30 June 2015 was based on the Company performance (PBT) exceeding budget. As the Company 
did not exceed budgeted PBT for FY2015, there was no performance-based remuneration (bonus incentives) paid or 
payable to key management personnel for the year.

A summary of Company performance for the past five financial years is below.

EPS (cents)

2015

(0.2)

2014

(3.6)

2013

(5.3)

2012

(35.5)

2011

2.9

Net profit/(loss) ($)

(72,228)

(930,978)

(1,388,899)

(9,219,362)

747,672

Share price ($)

$0.10

$0.13

$0.06

$0.09

$0.22

EMPLOYMENT CONTRACTS

Executive  employment  agreements  have  been  entered  into  with  the  Chief  Executive  Officer,  the  Chief  Financial 
Officer, and other Key Management Personnel as disclosed. These agreements are of a standard form containing 
provisions of confidentiality and restraint of trade usually required in such agreements. Payments to be made on ter-
mination of an executive employment contract have been clearly detailed and are limited to payout of accrued leave 
entitlements and up to three months’ salary as redundancy or termination pay.

15

 
DIRECTORS’ REPORT

REMUNERATION OF DIRECTORS AND KEY MANAGEMENT PERSONNEL
30 June 2015

Short Term

Salaries & 
Fees

Fringe 
Benefits

Cash 
Bonus

Termination 
Payment

Super-
annuation

$

$

$

$

$

Long 
Term

Long 
Service 
Leave
$

Total

Perfor-
mance 
Related

Share 
Based 
Payment

Options

$

$

%

Non 
Executive 
Directors
D Ashmore
D Cleland
Executive 
Director
D Hotchkin
Executives
P Fearns
Total

45,000
60,000

100,000

170,000
375,000

-
-

-

-
-

-
-

-

-
-

-
-

-

-
-

35,000
-

9,500

-
-

-

16,150
60,650

2,833
2,833

-
-

-

-
-

80,000
60,000

109,500

188,983
438,483

-
-

-

-
-

* Key management personnel is defined as those persons having authority and responsibility for planning, directing and controlling the activities 
of the entity, directly or indirectly.  As a result of an internal restructure, Messrs Williams, McMaster, Webb and/or their successors no longer 
meet the definition of Key Management Personnel for 2015 and are therefore not disclosed as such.

REMUNERATION OF DIRECTORS AND KEY MANAGEMENT PERSONNEL
30 June 2014

Short Term

Salaries & 
Fees

Fringe 
Benefits

Cash 
Bonus

Termination 
Payment

Super-
annuation

$

$

$

$

$

Long 
Term

Long 
Service 
Leave
$

Total

Perfor-
mance 
Related

Share 
Based 
Payment

Options

$

$

%

Non 
Executive 
Directors
D Ashmore
D Cleland
G Bertuch*
Executive 
Director
D Hotchkin
Executives
P Fearns
P Williams
C McMaster
H Webb
P Rogers*
Total

70,175
60,000
12,204

188,576

170,000
153,062
144,254
170,000
85,000
1,053,271

-
-
-

-

-
16,938
25,746
-
-
42,684

-
-
-

-

-
-
-
-
-
-

-
-
-

-

-
-
-
-
41,678
41,678

6,491
-
1,129

-
-
-

14,218

3,848

15,725
15,725
15,604
15,725
9,274
93,891

2,833
2,833
2,833
2,833
-
15,180

-
-
-

-

76,666
60,000
13,333

206,642

188,558
-
188,558
-
188,437
-
135,952
-
-
135,952
- 1,246,704

-
-
-

-

-
-
-
-
-

* departed during the year 

16

SHAREHOLDINGS OF KEY MANAGEMENT PERSONNEL

Shares held in Saferoads Holdings Limited:

Balance at 
1 July 2014

Acquired
through 
On-Market 
trade

Acquired
through Entitle-
ment Issue and 
Shortfall take-up

Sold

Balance at 
30 June 2015

5,292,775

260,000

120,500

10,000

5,683,275

50,000

60,622

-

-

2,137,110

839,289

288,110

8,000

110,622

3,272,509

-

-

-

-

-

7,479,885

1,159,911

408,610

18,000

9,066,406

Balance at 
1 July 2013

Acquired
through 
On-Market 
trade

20,000

5,192,775

-

69,500

-

-

-

-

-

-

100,000

260,000

51,000

10,000

-

-

118,928

-

5,282,275

539,928

Sold

Other*

Balance at 
30 June 2014

-

-

-

-

-

-

-

-

-

-

(20,000)

-

-

-

-

-

-

-

-

-

5,292,775

260,000

120,500

10,000

-

-

118,928

-

(20,000)

5,802,203

Directors
D Hotchkin

D Ashmore

D Cleland

Executives
P Fearns

Total

Directors
G Bertuch* 

D Hotchkin

D Ashmore

D Cleland

Executives
P Fearns

P Williams

C McMaster

H Webb

P Rogers

Total

* up to resignation date

All equity transactions with Key Management Personnel have been entered into under terms and conditions no more 
favourable than those the entity would have adopted if dealing at arm’s length.

Signed in accordance with a resolution of Directors.

David Ashmore 
Director
Drouin
26 August 2015

17

AUDITOR’S INDEPENDENCE DECLARATION

The Rialto, Level 30 
525 Collins St 
Melbourne Victoria  3000 

Correspondence to:  
GPO Box 4736 
Melbourne Victoria 3001 

T +61 3 8320 2222
F +61 3 8320 2200
E info.vic@au.gt.com
W www.grantthornton.com.au 

Auditor’s Independence Declaration 
To the Directors of Saferoads Holdings Limited 

In accordance with the requirements of section 307C of the Corporations Act 2001, as lead 
auditor for the audit of Saferoads Holdings Limited for the year ended 30 June 2014, I 
declare that, to the best of my knowledge and belief, there have been: 

a 

b 

no contraventions of the auditor independence requirements of the Corporations Act 
2001 in relation to the audit; and 

no contraventions of any applicable code of professional conduct in relation to the 
audit. 

GRANT THORNTON AUDIT PTY LTD 
Chartered Accountants 

M. A. Cunningham 
Partner - Audit & Assurance 

Melbourne, 27 August 2014 

Grant Thornton Audit Pty Ltd ACN 130 913 594 
a subsidiary or related entity of Grant Thornton Australia Ltd ABN 41 127 556 389

‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the 
context requires. Grant Thornton Australia Ltd is a member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. GTIL and each member firm 
is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and 
are not liable for one another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 556 389 and its 
Australian subsidiaries and related entities. GTIL is not an Australian related entity to Grant Thornton Australia Limited. 

18

Liability limited by a scheme approved under Professional Standards Legislation. Liability is limited in those States where a current 
scheme applies. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE GOVERNANCE STATEMENT

The Board of Directors of Saferoads Holdings Limited is responsible for the corporate governance of the Saferoads 
group.  The  Board  has  considered  the  ASX  Corporate  Governance  Principles  and  Recommendations  (“ASX 
Governance Principles”) and reports on compliance with these Principles.

The Board’s objective is to ensure investor confidence in the Company and its operations given its size, stage of 
development and complexity.

The Company’s Corporate Governance Charter is located on the Company’s website (www.saferoads.com.au) under 
the Investor Relations icon.  

The Board advises that it complies with the ASX Corporate Governance Principles set out on the Company’s website 
(www.saferoads.com.au) under the Investor Relations icon.

19

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DIRECTORS DECLARATION

43

INDEPENDENT AUDITOR’S REPORT

44

45

ASX ADDITIONAL INFORMATION
The shareholder information set out below was applicable as at 31 August 2015.  At this date the Company had on 
issue 36,400,000 ordinary shares in the company held by 654 shareholders.

S U B S T A N T I A L   S H A R E H O L D E R S

Holder name 

MR DARREN JOHN HOTCHKIN & MRS JENNIFER ANN HOTCHKIN 
RUMINATOR PTY LTD and related entities
MR DUNCAN FRANCIS SMITH

MR STEVEN DI FABRIZIO

T W E N T Y   L A R G E S T   S H A R E H O L D E R S

No. of ordinary shares in which interest 
is held

7,479,885
4,376,335
2,265,984

1,821,226

No. of shares

% Held

7,479,885

20.55

3,028,601
2,265,984
1,804,409
1,496,264
1,159,911

901,131
844,522
785,000
538,687
503,212
490,000
434,000
425,000
408,610
400,000
350,000
279,925
251,094
247,771
24,094,006

8.32
6.22
4.96
4.11
3.19

2.48
2.32
2.16
1.48
1.38
1.35
1.19
1.17
1.12
1.10
0.96
0.77
0.69
0.68
66.19

%
0.18
1.61
2.39
16.52
79.30
100.00

Name
MR DARREN JOHN HOTCHKIN & MRS JENNIFER ANN HOTCHKIN 
RUMINATOR PTY LTD
MR DUNCAN FRANCIS SMITH
NLKM PTY LTD  
CAON PTY LTD 
MR DAVID ALBERT McCLURE ASHMORE & MRS NOLA JOY ASHMORE 
WAVET FUND NO. 2 PTY LTD
CONTEMPLATOR PTY LTD  
MR GLENN SCOTT WADSWORTH & MR RICKI MARK WADSWORTH
ATKONE PTY LTD
STITCHING PTY LTD 
KOONUNG NOMINEES PTY LTD
MR ROSS GEORGE YANNIS
CIMTECK SUPER PTY LTD  
LIVINGSTONE SERVICES PTY LTD 
MR PHILIP BOMFORD
MR DANIEL FORBES SPILLMAN
ROADWORX GROUP PTY LTD
WIGRAM INVESTMENTS PTY LTD
MR BRUCE ALLAN HEAD & MRS BETH ALISON HEAD

D I S T R I B U T I O N   O F   S H A R E H O L D I N G S

Holdings Ranges
1-1,000
1,001-5,000
5,001-10,000
10,001-100,000
100,001-and over

Holders
120
193
106
183
52
654

Total Units
67,352
584,588
870,049
6,012,762
28,865,249
36,400,000

The number of shareholders’ holdings less than a marketable parcel is 243.

V O T I N G   R I G H T S
All ordinary shares carry one vote per share.

N U M B E R   O F   O R D I N A R Y   S H A R E S   S U B J E C T   T O   E S C R O W

Nil.

46

Solicitors
Maddocks
140 William Street
Melbourne VIC 3000

Bankers
Commonwealth Bank of Australia
Warragul VIC 3820

Auditors
Grant Thornton
The Rialto, Level 30
525 Collins Street
Melbourne VIC 3000

ASX Code
SRH

CORPORATE DIRECTORY

Directors 
David Ashmore (Chairman) 
Darren Hotchkin (Chief Executive Officer)  
David Cleland 

Company Secretary 
Sonia Joksimovic 

Registered Office 
39 Weerong Road 
PO Box 340 
Drouin VIC 3818 
Telephone: 
Facsimile: 

03 5625 6600 
03 5625 4986 

Share Registry  
Boardroom Pty Limited   
Level 12, 225 George Street
Sydney NSW 2000 

GPO Box 3993 
Sydney NSW 2001 

Telephone
   Within Australia:           1300 737 760
   Outside of Australia:    +61 2 9290 9600 
Facsimile: 

             1300 653 459

ISO CERTIFICATIONS:

PROFESSIONAL AFFILIATIONS:

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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