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FY2022 Annual Report · Saga
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SAGA PLC
ANNUAL REPORT 
AND ACCOUNTS 2022

SAGA’S PURPOSE IS TO 
DELIVER EXCEPTIONAL 
EXPERIENCES EVERY DAY, 
WHILE BEING A DRIVER 
OF POSITIVE CHANGE 
IN OUR MARKETS AND 
COMMUNITIES. 

At the heart of our business model is the 
drive to understand our customers’ 
wants and needs so that we can provide 
them with the products they want and 
the exceptional experience they deserve.

Our vision is to help lead and create a UK 
where older people are valued for their 
experience and have greater confidence, 
contribution and connections.

Contents

Strategic Report

2 
4 
6 
10 
12 
14 
16 
18 
23 
36 
53 
55 
56 

Saga at a glance 
Chairman’s Statement
Group Chief Executive Officer’s Statement
Key performance indicators 
Market review 
Purpose and business model
Engaging with stakeholders
Our strategy
Environmental, Social and Governance (ESG)
Group Chief Financial Officer’s Review
Principal risks and uncertainties (PRUs)
Viability Statement
Key disclosure statements 

Governance
Corporate Governance Statement

58 
60 
61 
65 
66 
67 
69 
70 
72 
74 
77 
82 

Chairman’s introduction to governance
Application of UK Corporate Governance Code
Governance in action 
Governance statements 
Board leadership and Company purpose 
Division of responsibilities
Composition, succession and evaluation
Board of Directors
Nomination Committee Report
Audit, risk and internal control
Audit Committee Report
Risk Committee Report

Directors’ Remuneration Report

85 
88 
90 
94 

Annual Statement
Remuneration at a glance
Directors’ Remuneration Policy
Annual Report on Remuneration

107  Directors’ Report

111 

Statements of responsibilities

112 

 Independent Auditor’s Report to  
the Members of Saga plc 

Financial statements
Consolidated financial statements

121 
122 
123 
124 
125 
126 

Consolidated income statement
Consolidated statement of comprehensive income
Consolidated statement of financial position
Consolidated statement of changes in equity 
Consolidated statement of cash flows
Notes to the consolidated financial statements

Company financial statements of Saga plc

193 
194 
195 

Balance sheet
Statement of changes in equity
Notes to the Company financial statements

Additional information

Alternative Performance Measures Glossary

201 
202  Glossary 
204  Shareholder information

Alternative Performance Measures

In addition to statutory performance measures, the Group also measures performance using Alternative Performance Measures. These are reconciled 
to statutory measures of performance on page 47 of the Group Chief Financial Officer’s Review and defined in full on page 201.

TRANSFORMING 
SAGA

We have made strong progress against our turnaround 
strategy, unlocking the potential that exists within Saga. 
In 2021/22 our Insurance business performed resiliently, 
delivering the second year of policy growth after several 
years of decline. In Travel, we resumed operations, 
delivered a strong pipeline of Cruise bookings for 
2022/23 and began the restructure of our Tour 
Operations business.

During the year, we also launched our new brand approach, 
showcased by three new television adverts, proudly 
celebrating our audience and focusing on their attitude, 
rather than age.

In order to convert the foundations laid into sustainable 
growth, we are further evolving our strategic approach, 
focused on maximising our existing businesses, reducing 
our debt and developing new businesses in a capital-light 
way and creating ‘The Superbrand’ for older people.

See our new television advert here

See our CEO presenting our growth plan

2

Saga at a glance

TRANSFORMING SAGA, 
BUILDING OUR FUTURE 

Our purpose is to deliver exceptional experiences every day, while 
being a driver of positive change in our markets and communities.

We aim to build exceptional insight that runs 
throughout our businesses, allowing us to 
understand our customers, the ageing 
process and life stages better than anyone 
else. Everything we do for our customers, 
and indeed each other, is simple, personal 
and special.

Our values
Our values represent who we are and 
how we work, brought to life every day 
by our colleagues. We believe that every 
interaction, in whatever form that takes, 
should reflect these values. 

Throughout 2021/22, we delivered against our 
turnaround strategy, focused on five strategic 
priorities:

1

2

3

4

5

People and culture step change

Data, digital and brand transformation

Optimising our businesses 

Driving simplicity and efficiency

Reducing our debt

We are now well-placed to return the business 
to sustainable long-term growth and will focus 
on three key areas to do so:

1

2

3

Maximising our existing businesses

Step-changing our ability to scale while 
reducing debt 

Creating ‘The Superbrand’ for older people

This will continue to be underpinned by our 
commitment to high Environmental, Social and 
Governance standards.

Precision pace
Always owning and making things happen 
We agree clear goals and plans, we move quickly  
and boldly, and we act and take ownership.

Empathy
Always aware of others
We understand and acknowledge how someone  
else is feeling and their experience, and we  
walk in their shoes.

Curiosity
Always asking why
We are open minded, always seeking new insights and 
learning about our customers, markets, competitors 
and each other, and we welcome and provide challenge.

Collaboration
Always one team, the Saga team
We are one team, working together, valuing  
inclusivity and difference.

Saga plc Annual Report and Accounts 2022Our businesses
Saga’s businesses all focus on the specific needs and wishes of our unique customer group. 

Insurance

Travel

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Saga’s Insurance business remains the largest part 
of the Group and comprises:

•  Retail Broking, which includes principally motor, 
home, private medical and travel insurance; and
•  Underwriting, representing the Group’s in-house 

underwriter, Acromas Insurance Company Limited 
(AICL), which sits on the panel of insurers and 
underwrites 70% of Saga’s motor insurance 
policies.

Highlights for 2021/22
•  Second year of policy growth following several 

years in decline, supported by increased customer 
retention.

•  Launch of our enhanced Saga Plus three-year 

fixed-price motor and home insurance.

•  AICL policies, in relation to the Saga motor book, 
returned to growth for the first time since 2012.

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The Travel business, where Saga began, has always 
been at the heart of the brand and consists of:

•  Cruise, offering boutique ocean and river cruises; 

and

•  Tour Operations, offering package holidays 

including escorted tours, special interest trips 
and hotel stays.

Highlights for 2021/22
•  Travel business successfully resumed operations 

in June 2021. 

•  Cruise business delivered strong load factor and 
per diems, despite travel restrictions in place.
•  Strong Cruise bookings into 2022/23 with load 
factor of 73% and per diem of £319 at 20 March 
2022.

•  Began the restructure of Tour Operations, to 

deliver growth and create a lower-cost, more agile, 
customer-focused business.

Underlying (Loss)/Profit Before Tax1

(£79.3m)

Underlying Profit Before Tax1

£120.5m

2021/22

2020/21

2019/20

£120.5m

2021/22

(£79.3m)

£134.6m

£130.8m

2020/21

(£78.5m)

2019/20

£19.8m

Read more on pages 39-42

Read more on pages 43-44

Other Businesses

The Group’s Other 
Businesses include:

•  Saga Personal Finance, 

offering equity release and 
savings products;
•  Saga Magazine; and
•  MetroMail, our in-house 
mailing and printing 
business.

Highlights for 2021/22
•  Offered all shareholders 

a complimentary 
subscription to the digital 
magazine.

•  Launch of Saga Lifetime 

Mortgage and Easy Access 
Cash ISA.

Underlying Profit Before Tax1

£1.8m

2020/21 – £2.8m
2019/20 – £4.6m 

Read more on page 44

1  Refer to Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
4

Chairman’s Statement

EMERGING STRONGER 
FROM THE PANDEMIC

We are emerging from the 
pandemic stronger than 
we were when it began and 
we are positioning Saga 
for sustainable growth. 
An exciting future lies ahead.

I am pleased with the progress we made last 
year despite the considerable challenges of the 
external environment.

Although it has clearly been a particularly 
difficult period for our Tour Operations business 
and our cruise ships were only able to start 
sailing with guests in late June and, even then, 
with significant restrictions on the number 
of berths we were able to fill, we made good 
progress throughout the year with our 
turnaround strategy. Saga’s Retail Broking 
business achieved a second consecutive year 
of motor and home policy growth following 
several years of decline and our Cruise 
business secured a very encouraging level 
of bookings for 2022/23.

Reasons to invest in Saga
Our investment case is designed to create value for shareholders by returning the 
business to sustainable long-term growth and reducing debt.

How we are different
Saga focuses on people over 50, the 
fastest growing, most affluent and 
influential segment in the UK. Our 
deep customer insight gives us a 
unique view into our customers’ 
lives. We exist to create exceptional 
experiences for these customers 
every day, while being a driver for 
positive change in our markets and 
communities.

The model works
We offer differentiated products 
and services, underpinned by a 
trusted brand. Our business model 
is capital-efficient and highly cash 
generative, providing flexibility to 
balance investment in our brand and 
businesses with debt reduction and 
delivery of long-term returns to 
shareholders.

Read more on page 14

Confidence in future delivery
We have a clear and compelling 
strategy, focused on building on the 
foundations laid over the past two 
years under our turnaround plan. 
We are now focused on returning 
the business to growth through 
maximising our existing businesses, 
reducing debt while step-changing 
our ability to scale and positioning 
Saga as ‘The Superbrand’ for older 
people. This will create a truly 
customer-orientated experience 
and continue to drive longer and 
deeper relationships with our 
customers.

Saga plc Annual Report and Accounts 20225

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In April 2020, to protect the Group’s financial 
position in light of the pandemic, the Board 
announced that it had suspended dividend 
payments to shareholders and that it did not 
expect to renew them until 2024 at the earliest. 
With this in mind, no dividend is proposed for 
the 2021/22 financial year. We are very aware 
of the importance of an annual dividend to many 
of our shareholders and will look to reinstate 
payments when it is appropriate to do so.

The continued disruption caused by the 
pandemic has highlighted the financial and 
operational resilience of Saga and the value of 
a diversified business. I am very pleased with the 
performance of our leadership team and our 
achievements, despite the external challenges 
we have faced. I am confident that we are 
emerging from the pandemic stronger than 
we were when it began. We have made good 
progress with our strategy and I am confident 
that our new growth plan will, in the long term, 
benefit all our stakeholders.

Finally, I would like to extend my thanks to 
everyone at Saga for the resilience they have 
shown throughout what has been another 
extraordinary year. Our colleagues have worked 
hard with dedication and determination to 
provide our customers with the very best 
support and service.

Sir Roger De Haan 
Non-Executive Chairman

22 March 2022

As a result of the turbulence being experienced 
by the travel industry, we are making significant 
changes to our Tour Operations business in 
order to create a lower-cost, more agile and 
digitally-led operation, focused on the evolving 
needs of our customers. These changes will 
place us in a better position as our customer 
demand rebuilds and will help us in facing any 
further external challenges, such as the current 
war in Ukraine.

During the year, we prepared ourselves for the 
new regulatory changes in the insurance 
industry that came into force in January 2022. 
We also strengthened our systems and senior 
management teams and we are now retaining 
more of our customers at the point of policy 
renewal. We are now placing far greater focus 
on cross-selling our policies to our customers.

As a result of raising new capital in 2020 and the 
successful issue of our new bond last July, the 
Company is in a much stronger financial position 
and we have ended the year with lower net debt 
and more cash on our balance sheet.

The culture across Saga has continued to 
develop with colleagues reporting that they 
were feeling more engaged and supported than 
before. We announced the introduction of 
Grandparents’ Leave, the first initiative of its 
kind amongst major UK employers. This is part 
of our work to challenge perceptions of ageing 
which is a central part of our new Environmental, 
Social and Governance (ESG) strategy.

Saga has always had a strong sense of purpose 
and has embraced our ESG responsibilities 
with enthusiasm. We have a diverse range of 
ESG initiatives and are currently engaged in 
developing a new and more ambitious plan 
that will have even greater impact. 

Shareholder returns
As a shareholder myself, I fully understand that 
some investors could be frustrated by the 
current share price. I would like to assure you 
that the Board is very focused on creating 
long-term sustainable growth in the value of 
Saga. I believe that, with our strengthened team 
and the growth strategy we now have in place, 
we will be successful.

“I would like to extend my thanks to 
everyone at Saga for the resilience they 
have shown throughout what has been 
another extraordinary year.”

Saga plc Annual Report and Accounts 2022 
 
 
 
6

Group Chief Executive Officer’s Statement

POSITIONING SAGA 
FOR GROWTH

“Against a backdrop of 
external headwinds, we are 
proud of what we have 
achieved and acknowledge 
that none of this would 
have been possible without 
our colleagues’ hard work 
and dedication.”

Euan Sutherland 
Group Chief Executive Officer

See our CEO discussing 
our progress

We were determined to emerge 
stronger from the pandemic than 
we went in and, in spite of the 
challenges of 2021/22, I am pleased 
that we have done so, and are now 
positioning the business for growth. 

A year of transformation
During 2021/22, we continued to make strong 
progress against our turnaround strategy, 
enhancing our capability in Insurance and 
delivering another year of positive momentum, 
successfully resuming Cruise operations and 
beginning the restructure of our Tour 
Operations business. All of this was achieved 
while delivering a new brand campaign aimed 
at changing the perceptions of Saga.

Saga plc Annual Report and Accounts 20227

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Underlying (Loss)/
Profit Before Tax1

(£6.7m)

2020/21 – £17.1m
2019/20 – £109.9m

Loss Before Tax

(£23.5m)

2020/21 – (£61.2m)
2019/20 – (£312.8m)

Available Cash1

£186.6m

2020/21 – £75.4m
2019/20 – £40.9m

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While 2021/22 was a challenging year, we have 
taken a number of key steps that will return 
Saga to sustainable growth.

Strong strategic progress
I am pleased with the progress we have made 
against our turnaround strategy, Transforming 
Saga – Experience is Everything. Our brand 
relaunch means we have delivered on our promise 
to create a refreshed, contemporary and relevant 
brand which is at the heart of all our work to 
deliver the best possible experience for our 
customers. To do this, we were focused on 
delivery under each of the following five pillars.

People and culture step change
Our people and culture transformation continued 
to be key, acknowledging that our colleagues are 
pivotal to the success of our business.

To foster a culture where colleagues feel like 
they belong, we continued to focus on diversity, 
equity and inclusion through events such as 
our Women in Leadership conference and 
introducing guest speakers for Black History 
Month, Men’s Health Month, LGBTQi+ and 
National Menopause Day.

Colleague wellbeing also continued to be a focus, 
with support provided through additional 
holiday entitlements, financial aid for those in 
need and increased emphasis on mental health. 
We also introduced a new colleague recognition 
scheme, the ‘Saga Spotlight Awards’, designed 
to celebrate the achievements of colleagues 
who showcase our values of precision pace, 
empathy, curiosity and collaboration.

In January 2022, we were proud to be the first 
business of our kind to introduce Grandparents’ 
Leave, offering colleagues one week of paid 
leave per annum following the birth of a new 
grandchild. This new benefit reflects our belief 
in the value of experience in the workplace, 
alongside a recognition of the role of 
grandparents to their families and society.

Our colleagues are the 
core of our business
This year, we remained 
committed to fostering a 
culture where colleagues feel 
like they belong, are heard and 
recognised for the value they 
bring to the business. Through 
the provision of additional 
holiday entitlements, increased 
diversity, equity and inclusion 
focus and new colleague reward 
and recognition schemes, we 
are creating a culture that we 
can all be proud of.

Our robust performance
Against the backdrop of the COVID-19 
pandemic, the Group reported an Underlying 
Loss Before Tax1 of £6.7m. While we reported 
a robust performance within Insurance, this 
reflects suspension of the Travel business for 
much of the first half of the year and the ongoing 
impact of the pandemic once operations were 
able to resume. After allowing for one-off 
extraneous items, the Group reported a loss 
before tax of £23.5m.

During 2021/22, we made strong progress 
in strengthening the Insurance business 
and ensuring that we continued to deliver 
exceptional experiences for our customers.

The Retail Broking business delivered a second 
year of positive momentum with 1.4% growth 
in motor and home policies after several years 
in decline, supported by increased customer 
retention.

Our in-house underwriter, Acromas Insurance 
Company Limited (AICL), reported positive 
momentum following action taken to strengthen 
our pricing capability and expand our footprint. 
AICL policies in force in relation to the Saga 
book, at 31 January 2022, were 3% ahead of 
the prior period, the first year of policy growth 
since 2012.

Throughout 2021/22, our Travel business 
continued to be impacted by the pandemic. 
Our Cruise business remained suspended until 
27 June 2021, at which point, we were able to 
resume sailing within the UK with a limited 
number of guests on board. Once UK 
restrictions were lifted in the summer and we 
were able to commence international sailing, 
we continued to navigate local restrictions at 
our ports of call, amending itineraries and 
reducing capacity as necessary.

In spite of these headwinds, customer demand 
remained strong, and for the year ended 
31 January 2022, we delivered positive EBITDA 
and cash generation in the second half with 
a load factor of 68% and per diem of £299. 

Looking to our Tour Operations business, our 
customers have been cautious about returning 
to this form of travel, with the need to move 
through airports and mix with a greater range 
of people. As such, we have taken a number of 
steps to amend our product set and ensure that 
we are well-positioned to offer customers the 
holidays they want today. We are confident that 
this will help return the business to growth as 
customer demand rebuilds. 

The Group’s performance was underpinned by 
our strong financial position following actions 
taken in 2021, with Available Cash at 31 January 
2022 of £186.6m, and an undrawn revolving 
credit facility of £100.0m.

1  Refer to Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
8

Group Chief Executive Officer’s Statement continued

Overall colleague 
engagement

7.7 out of 10

2020/21 – 7.3 

Customer net 
promoter score (NPS)

49

2020/21 – 44
2019/20 – 38

Following the further progress made over the 
past year, we continue to receive positive 
feedback from colleagues which is reflected 
through an increase in our overall colleague 
engagement. The score from our latest survey 
was 7.7 out of 10, an increase of 0.4 from the 
same point last year.

Data, digital and brand transformation
As part of our data, digital and brand 
transformation, in October 2021, we relaunched 
our brand, showcased through three new 
television adverts and the relaunch of our 
websites and social media accounts. The 
‘Experience is Everything’ campaign is aimed at 
reflecting the attitude of our customers rather 
than their age and represents a multi-year 
initiative designed to transform the views 
of Saga over the longer term.

Our progress to date across the data, digital 
and brand space continues to be recognised 
by our customers through a number of means, 
including an increased net promoter score of 49 
and more widely though an award nomination for 
magazine ‘cover of the year’ and wins in seven 
categories at the Consumer Intelligence Awards. 

In February 2022, although after the end of 
the financial year, we were pleased to announce 
the acquisition of The Big Window Consulting 
Limited (the Big Window), a specialist research 
and insight business focused on understanding 
older consumers. Having the Big Window as part 
of the Saga Group allows us to strengthen our 
insight and understanding of our consumers and 
ensure we are delivering the products and 
services that they want.

Optimising our businesses

Insurance

Within Retail Broking, we increased motor and 
home policies in force by 1.4%, representing the 
second year of growth following several years 
in decline. Customer retention improved by 
2.3ppts to 82.8%, supported by increased 
uptake of our three-year fixed-price products 
which now account for 47% of our motor and 
home book. Motor and home margins per policy 
remained stable at £74 and the proportion 
of customers who came to us directly, rather 
than through price-comparison websites also 
remained stable, at 59%.

Our Underwriting business, AICL, reported 
an Underlying Profit Before Tax2 of £54.1m, 
supported by £42.1m of reserve releases and 
a current year combined operating ratio 
(excluding reserve releases) of 96.3%. Over the 
past two years, we have significantly enhanced 
our Underwriting capability, strengthening the 
team and implementing new pricing models 
which have allowed us to expand the range of 
business we underwrite, further supporting 
the Retail Broking business.

In January 2022, the new pricing rules arising 
from the Financial Conduct Authority market 
study came into effect. Experience to date 
for home insurance is broadly in line with 
expectations, while motor insurance pricing 
has remained highly competitive. 

While we expect the new pricing rules to reduce 
motor and home profits, it is however too early 
to quantify the longer-term impact. We remain 
of the view that we are well-positioned to 
operate in a market that is focused more on 
propositions and service, alongside price.

In the second half of 2021/22, we launched Saga 
Plus, our enhanced three-year fixed-price cover 
with added extras including our claims promise, 
onward taxi travel, legal and key cover as standard.

More recently, we were rated as the number 
one insurance brand in the UK for customer 
satisfaction and the third highest sector-wide, 
by The Institute of Customer Service. 

We were also pleased to welcome Steve Kingshott 
in November 2021 who was appointed as CEO of 
Insurance. Steve has a wealth of experience in the 
insurance industry, most recently from Tesco, and 
has hit the ground running in terms of optimising 
our Insurance businesses.

Travel

2021/22 was a pivotal year for the Travel 
business as our Cruise operation successfully 
restarted in the summer following 15 months 
of suspension and we began the restructure 
of our Tour Operations business. 

Throughout this time, customer safety was our 
first priority, ensuring that we were able to 
operate in a way which not only kept customers 
safe, but also gave them peace of mind. I am 
incredibly proud of the environment we have 
created and the demand we have subsequently 
seen for our offering.

In July 2021, our newest ocean cruise ship, 
Spirit of Adventure, was officially named and 
sailed her inaugural cruise. With both ocean 
cruise ships now back in service and operating 
our established health and safety protocols, we 
are receiving exceptionally positive feedback 
from our customers. Our guest satisfaction 
score from resumption, up until 31 January 
2022 was 9.1 out of 10.

Since we resumed Cruise operations on 26 June 
2021 and up until 31 January 2022, we completed 
31 successful sailings on board our two ships and 
we, and our guests, are learning to live with 
COVID-19 restrictions. While it was disappointing 
for those of our customers that were affected, 
we are pleased that only one sailing has been 
meaningfully impacted, with a cruise to the 
Caribbean (which took place after the financial 
year end) curtailed following a limited outbreak, 
due to the strict protocols at those ports.

2  Refer to Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022S
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9

We began the restructure of our Tour Operations 
business, adopting a new operating model. To 
maximise the efficiency within touring and create a 
lower-cost, more agile business, we have combined 
the operations of Saga Holidays and Titan Travel. In 
addition, the management of our river cruise 
operation has moved across to ocean cruise.

In order to build on our progress to date and 
convert the foundations already laid into 
sustainable growth, we are further evolving 
our strategic approach. This will see us focus 
on three strategic priorities, all of which are 
co-dependent and aligned in approach to 
maximise shareholder value:

Net debt

£729.0m

2020/21 – £760.2m
2019/20 – £593.9m

These actions place us in a strong position 
as travel restrictions ease and customer 
demand rebuilds.

Driving simplicity and efficiency
In order to deliver against our strategy, it is 
essential that we continually look for 
opportunities to simplify our business and 
maximise our efficiency.

We continued the rationalisation of our office 
space and reduced the number of offices in use 
from 11 to seven. We plan to reduce this even 
further with three more currently for sale.

For the period of Travel suspension in the 
early part of the year, we initially provided an 
indicative cost range of £7–9m per month 
across both the Cruise and Tour Operations 
businesses. As a result of tight cost control, we 
were pleased to report costs below this range, 
at £5.9m per month.

From a customer perspective, we introduced 
functionality to allow our Travel guests to 
provide their feedback digitally, enabling faster 
and deeper insight into customer satisfaction. 
We also launched a mid-term adjustment 
rebroking process in Insurance which provides 
customers with greater flexibility when making 
a policy change mid-way through their term.

Reducing our debt
Throughout 2021/22, despite the impact of 
the pandemic, our focus on debt reduction 
and strengthening our financial position 
remained at the forefront of our thinking. 

In July 2021, we completed a series of financing 
transactions which provided us with greater 
flexibility through less-restrictive terms and ample 
liquidity to support the business through any 
ongoing period of uncertainty. These included the 
issue of a new five-year £250.0m bond and use of 
the proceeds to repay our £70.0m term loan and 
£100.0m of our existing bond, with the remainder 
held as Available Cash3. 

At 31 January 2022, our net debt was £729.0m, 
£31.2m lower than at 31 January 2021, reflecting 
resilient cash generation within Retail Broking 
and the restart of the Cruise business which 
were only partially offset by support provided 
to Tour Operations and debt servicing costs.

Our growth plan
In 2020, we announced our strategy to 
transform Saga and since then, we have 
continued to deliver against each of those 
five strategic priorities.

1. Maximise our existing businesses 

Through specific growth plans for each, a 
franchise structure to enable focus, growth, 
accountability and efficiency, and the delivery 
of a common brand purpose.

2. Step-change our ability to scale while 
reducing debt 

Grow existing businesses while reducing debt 
and develop new businesses through innovation 
in a capital-light way.

3. Create ‘The Superbrand’ for older people 

Deliver a step-change in brand perception and 
loyalty through focus on four areas:

•  Commercialising and growing our database.
•   Building exceptional insights, supported by 

the acquisition of data and insights business, 
the Big Window.

•  Delivering a brand re-positioning where 

‘Experience is Everything’.

•  Creating a content platform where we reach 

millions of customers every day.

  Read more on page 22

Well-positioned for the future
Following the disruption caused by the pandemic 
over the past two years, we are emerging 
stronger than we went in. 

Whilst mindful of the headwinds as we enter 
2022/23, I am confident that we have the right 
strategy, structure and team in place to unlock 
the potential that exists within Saga and create 
long-term sustainable growth for our 
shareholders.

Finally, I would like to thank all of our colleagues 
for their continued commitment throughout 
what has been another challenging year. Against 
a backdrop of external headwinds, we are proud 
of what we have achieved and acknowledge that 
none of this would have been possible without 
their hard work and dedication. 

Euan Sutherland 
Group Chief Executive Officer

22 March 2022

3  Refer to Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
10

Key performance indicators

During the financial year, 
the following key 
performance indicators 
(KPIs) were used to 
assess the financial and 
operational performance 
of the business against 
its strategy.

Financial KPIs

Underlying (Loss)/Profit 
Before Tax1

Purpose and definition
Underlying (Loss)/Profit Before Tax1 is the 
Group’s primary KPI and a meaningful 
representation of the Group’s underlying 
trading performance. It represents profit 
before tax excluding items which are not 
expected to recur. Refer to page 201 for 
full definition and explanation.

Performance
Reduction of £23.8m in comparison to 
2020/21, largely as a result of higher 
marketing costs, the impact of increased 
motor claims frequency as miles driven 
returned closer to normal levels and lower 
renewal margins in private medical 
insurance.

Available Operating Cash Flow1

Purpose and definition
Available Operating Cash Flow1 represents 
net cash flow from operating activities 
which is not subject to regulatory 
restriction, after capital expenditure but 
before tax, interest, restructuring costs, 
proceeds from the disposal of businesses 
and other non-trading items. Refer to page 
201 for full definition and explanation. 

Performance
Significant increase in Available Operating 
Cash Flow due to positive Cruise cash flow 
following the restart of operations, 
actions taken to reduce the support 
required by Tour Operations and a higher 
AICL dividend, only partially offset by 
increased capital expenditure and lower 
Trading EBITDA1.

£75.8m

2021/22

£75.8m

(£6.7m)

2021/22

(£6.7m)

2020/21

2019/20

£17.1m

2020/21

£3.4m

£109.9m

2019/20

£92.7m

2

3

4

2

3

5

Insurance Underlying  
Profit Before Tax1

Purpose and definition
Insurance Underlying Profit Before 
Tax1 is the primary KPI of the Insurance 
business and a subset of Underlying 
(Loss)/Profit Before Tax1, reflecting only 
the performance of that business.

Performance
10% reduction in comparison to 2020/21 
due to lower renewal margins in private 
medical insurance, increased motor 
claims frequency, television advertising 
costs and the movement in the written-
to-earned adjustment. Refer to pages 
39-42 of the Group Chief Financial 
Officer’s Review for full details.

Net debt

Purpose and definition
Net debt represents the sum of the 
carrying value of the Group’s debt 
facilities, less the amount of Available 
Cash1 it holds. Refer to page 49 of the 
Group Chief Financial Officer’s Review 
for a full breakdown.

Performance
Net debt reduced by £31m compared with 
31 January 2021 due to the underlying 
performance of the Insurance business 
and the restart of the Cruise business 
which are offset in part by capital 
expenditure, interest payments and 
support provided to Tour Operations. 
Refer to pages 48-49 of the Group Chief 
Financial Officer’s Review for full details.

£120.5m

£729.0m

2021/22

2020/21

2019/20

3

£120.5m

2021/22

£134.6m

2020/21

£729.0m

£760.2m

£130.8m

2019/20

£593.9m

5

References to our 
turnaround strategy

1

2

3

4

5

People and culture 
step change

Data, digital and brand 
transformation

Optimising our businesses

Driving simplicity 
and efficiency

Reducing our debt

2022 Bonus KPIs

1  Refer to Alternative Performance Measures Glossary on page 201 for definition and explanation

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Non-financial KPIs

Insurance

Cruise

Motor and home retention

Load factor

Per diem

Purpose and definition
Motor and home retention is a key 
indicator of performance within the 
Insurance business and represents the 
proportion of motor and home customers 
that choose to remain with Saga when 
their policy is due for renewal.

Performance
Motor and home retention 2.3ppts ahead 
of 2020/21, supported by increased 
uptake of our three-year fixed-price 
product which now represents 47% of 
all motor and home policies in force.

Purpose and definition
Load factor is the most sensitive driver 
of Cruise profit before tax and represents 
the booked proportion of the total 
capacity across our two cruise ships. 
It is calculated by dividing the number 
of berths booked by the total berths 
available.

Performance2
Load factor of 68% for 2021/22, 
reflecting imposed capacity restrictions. 
Strong booked load factor for 2022/23 
of 73% as at 20 March 2022.

Purpose and definition
Per diem provides an indication of pricing 
within the Cruise business and reflects 
the average revenue charged per guest 
per night on board our ocean cruise ships. 

Performance2
£299 per diem for 2021/22, and £319 
for 2022/23 (at 20 March 2022) reflect 
enhancements made to the Cruise 
offering.

82.8%

2021/22

2020/21

2019/20

3

82.8%

80.5%

75.1%

68%

2021/22

73%

2022/23

£299

2021/22

£319

2022/23

3

Customers

Colleague engagement3,4

Customer net promoter 
score (NPS)

Purpose and definition
Customer NPS represents the willingness 
of customers to recommend Saga 
products and services to others. It is 
measured by customer survey responses, 
weighted by business unit.

Performance
Customer NPS increased 5pts to 49, 
reflecting improvements within our 
Insurance and Personal Finance 
businesses.

Overall

Values

Purpose and definition
Our overall colleague engagement metric 
provides an indication of how committed and 
enthusiastic colleagues are towards both 
Saga and their work. It is measured through 
responses to regular colleague surveys 
hosted by an independent third party.

Performance
Overall colleague engagement increased 
to 7.7 from our initial score of 7.0 in 
September 2020, with improvements 
arising from enhancements to our 
performance reviews, increased standard 
leave entitlements, removal of eligibility 
criteria from our family policies and providing 
colleagues with regular strategy updates. 

Purpose and definition
Our values-based colleague engagement 
metric provides an indication of how engaged 
colleagues are with our four values of 
precision pace, empathy, curiosity and 
collaboration. It is measured as part of the 
overall regular colleague engagement surveys 
hosted by an independent third party.

Performance
The overall values score increased to 7.8 from 
our initial score of 7.4 in February 2021, which 
is when we launched our values. In order to 
embed our values after the launch, we hosted 
a values experience workshop for all colleagues 
and launched the Saga Spotlight Awards, our 
values-led colleague recognition programme.

7.7 out of 10

7.8 out of 10

49

Nov 2021

7.7

Nov 2021

44

Feb 2021

7.3

Feb 2021

7.8

7.4

38

Sep 2020

7.0

1

49

2021/22

2020/21

2019/20

2

2  No comparative data has been provided for Cruise load factor and per diems as operations were suspended for much of 2020/21, with the offering prior to that not 

comparable with our two current ships

3  Note that the last colleague engagement survey was conducted in November 2021, with the next survey due in April 2022

4  During 2020/21, Saga appointed a new third-party survey provider. As such, there is no comparable data available prior to February 2021

Saga plc Annual Report and Accounts 2022 
 
 
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Market review

DELIVERING EXCEPTIONAL 
EXPERIENCES 
IN CHALLENGING MARKETS

The Saga customer
Our customers are the core of our business. It is this focus 
that drives us to constantly evolve our in-depth understanding of 
their behaviours and sentiments, allowing us to deliver products they 
desire with the unprecedented service that they deserve.

Saga predominantly operates in the insurance and travel markets which both face significant 
competition for customers, particularly in the context of highly commoditised products and 
an evolving digital landscape. We aim to deliver differentiating products specifically tailored to 
meet the needs of our customers which, within Insurance, includes our unique Saga Plus 
product, offering fixed-price1 motor and home insurance for three years, and within Travel, 
includes cruises on board our luxury mid-sized ocean ships and purpose-built river ships.

Saga operates in a highly attractive market with significant  
opportunity for growth

There were...

…representing 

25.9m

individuals in the UK aged  
over 50 during 20212

38%

of the total UK population2 

…which is only 
expected to grow

9%

increase expected  
in the UK over 50 
population by 20312

…but people over 55 
represent

62%

of total wealth in the UK3 

1.5m

Saga customers at  
31 January 2021 

60%

increase in internet 
usage among 65-74 
year-olds
(from 2011 to 2019)4

1  Customer premiums are fixed over three years subject to no claims being made, no new convictions and no changes to insurance premium tax, address, 

vehicle or drivers. Policyholders may cancel the policy at any time without any obligation to renew

2  Office for National Statistics – 2018-based principal projections

3  Office for National Statistics – Total individual wealth, including private pension wealth, by age band, April 2016-March 2018

4  Office for National Statistics – Recent internet users, UK, 2011 and 2019

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Regulatory and legislative developments

Background
Our Retail Broking and Personal 
Finance businesses are regulated by 
the Financial Conduct Authority (FCA), 
with the Underwriting business 
regulated by the Gibraltar Financial 
Services Commission operating under 
the Solvency II Directive. The Tour 
Operations business is regulated by the 
Civil Aviation Authority and is a member 
of the Association of British Travel 
Agents (ABTA), the International Air 
Transport Association and the 
Federation of Tour Operators trade 
bodies. The Cruise business is 
regulated by the Maritime and 
Coastguard Agency (MCA) and is 
a member of the UK Chamber of 
Shipping and ABTA. Saga also operates 
processes and procedures to comply 

with other regulations and legislation 
that apply to its businesses including, 
but not limited to, the Data Protection 
Act 2018, UK General Data Protection 
Regulation, the Bribery Act 2020, the 
Equality Act 2010 and health and  
safety legislation.

Developments during the year
During 2021, Saga completed the work 
required to meet the FCA requirements 
for general insurance pricing practices to 
address the difference between new 
business and renewal pricing for motor 
and home policies, which came into effect 
on 1 January 2022. We believe these 
changes are positive for consumers as 
 a whole and will encourage more focus  
on service and claims handling as  
prices become more aligned across  
the industry.

Macroeconomic conditions

COVID-19 pandemic
2021 began with significant COVID-19 
restrictions in place across most of the 
UK. These restrictions began to be 
lifted in March, with most activities 
resuming by the summer. During this 
period, our colleagues continued to 
operate largely from home, and service 
delivery in the Insurance business 
continued as usual with minimal 
disruption under our remote working 
model rolled out in 2020.

Our Cruise business was not able to 
operate for the first half of 2021 due 
to the pandemic. Cruises returned to 
service with Spirit of Discovery’s first 
cruise on 27 June 2021, followed a 
month later by Spirit of Adventure on 
26 July 2021. Preparations for return to 
service began at full pace in April 2021 
with the crew vaccination programme 
to ensure that 100% of crew were 
vaccinated before our guests were 
invited back on board.

Working closely with regulators, new 
COVID-19 protocols were designed, 
implemented and certified by Lloyds 
Register, with both ships gaining the 
Shield+ accreditation. All crew 
members were trained in these 
procedures as well as our standard 
safety and emergency response 
training. Following successful sea trials, 
the MCA certified the ships to operate 
with guests on board. 

In November 2021, a further COVID-19 
variant, Omicron, was discovered in the 
UK, leading to record levels of cases. 
While this didn’t result in significant 
restrictions, it did have an impact on 
absenteeism in all industries. Our 
Insurance business suffered a short-
term diminution in contact centre 
service levels, which was addressed 
through increased recruitment and 
productivity measures. The Cruise 
business was already testing all guests 
and crew prior to, and at key points 
during, each cruise. These measures 
will continue to remain in force for 
as long as necessary to protect our 
guests.

Political uncertainty
Although starting after the end of our 
financial year, the Russian invasion of 
Ukraine on 24 February 2022 has 
created heightened economic and 
political uncertainty throughout the 
world. Whilst the situation continues to 
unfold, a number of potential risks have 
been identified that could impact our 
ability to deliver on our strategy that 
will require close monitoring and an 
agile management response should the 
situation continue to escalate. The key 
risks at the time of writing include 
increasing inflationary pressures 
caused by rising commodity prices, 
such as oil, food and metals that all 
affect either our costs of supply, 

In December 2021, the FCA published its 
second consultation paper ‘A New 
Consumer Duty’, which incorporates new 
consumer protection standards in retail 
financial services, designed to improve 
overall customer outcomes and to 
encourage firms to ‘get it right first time’. 
It will be supported by a set of rules and 
required customer outcomes. These new 
rules are expected to be finalised in July 
2022, with the implementation period 
running until April 2023. Saga is well-
positioned to meet these new standards, 
building upon customer-orientated 
working practices already embedded 
and operating to good effect.

household spending patterns or both. 
There is also the potential disruption of 
global stock markets, which combined 
with the inflationary impacts, may drive 
investors towards a more cautious 
outlook and reduced spending. We will 
respond to these changes as necessary, 
whilst maintaining our focus on the 
customer and delivering optimal 
performance under whatever 
circumstances prevail over the  
coming year.

Recruitment and retention
During the latter half of 2021, UK 
companies started to suffer high levels 
of resignations, commonly referred to 
as the ‘Great Resignation’. These 
attrition rates, noted by external 
experts as being the highest since 
2009, have affected all financial 
services firms, including Saga. 
In response, we have enhanced our 
recruitment, induction and onboarding 
processes, continuing to build on our 
strong colleague engagement, and 
reviewed and responded to key themes 
among our leavers, to identify 
opportunities for further improvement. 
This work will continue into 2022 and 
will be closely monitored to ensure our 
response remains effective.

Saga plc Annual Report and Accounts 2022 
 
 
14

Purpose and business model

CREATING VALUE USING  
OUR DISTINCT STRENGTHS

Our strengths

Our diverse business

Our colleagues and culture 
Our colleagues remain integral to our brand 
as they deliver exceptional experiences for our 
customers every day. Focus on our people, and 
the culture in which they work, is therefore a key 
priority. Through investing in, and constantly 
developing this culture, we encourage 
colleagues to do the best work of their lives 
which in turn, benefits our customers.

Our brand 
The strength of the Saga brand is a key 
differentiator in the highly competitive markets 
that we operate in. The relaunch of the brand 
in 2021 was aimed at reflecting the attitudes 
and mindsets of our customers rather than 
just their age. This will allow Saga to appeal 
to a wider customer base than ever before, 
supporting our direct marketing model and 
driving customer loyalty.

Our customers and insight
Our customers are the core of our business. 
Everything we do is aimed at creating 
exceptional experiences for them every day. 
It is this focus that drives us to gather an 
in-depth understanding of their behaviours 
and sentiments to allow us to develop products 
tailored specifically for this unique group.

Supplier partnerships 
Our supplier relationships are paramount to our 
business model, providing specialist expertise, 
knowledge and capital that support us in 
delivering the best possible outcome for our 
customers.

Proprietary data and technology 
We are always looking to enhance our systems 
capabilities and strengthen our ability to 
capture insight at every opportunity with both 
our existing and potential customers. This 
approach allows us to create bespoke offerings 
to suit the specific needs of our customers.

Financial resilience 
Insurance operations remain the largest part 
of the Group, converting much of its profit 
after tax into cash. Against the continued 
backdrop of the COVID-19 pandemic, the Group 
has demonstrated that it is able to maintain 
financial resilience through proactive actions 
taken, responding to the developing landscape 
in an agile manner.

Our businesses are entrepreneurial and autonomous, whilst 
leveraging our core intellectual property to build deep and 
long-lasting relationships with our customers.

Travel
What we do
We provide our customers 
with luxury travel experiences 
through ocean and river cruises, 
escorted tours, special interest 
trips and hotel stays.

How we add value 
•  In ocean cruise, we offer 

an all-inclusive experience 
including our VIP chauffeur 
service, all drinks and meals, 
balcony cabins as standard 
and selected excursions. 
•  We maintain the highest 
level of health and safety 
standards on board our 
cruise ships, recognised 
through the award of the 
Lloyd’s Shield+ accreditation.

•  Customers benefit from 

peace of mind through the 
inclusion of travel insurance 
and our price promise 
guarantee.

Marketplace and position 
We are one of the leading travel 
businesses serving people over 
50 in the UK, founded on our 
exceptional insight into our 
customers’ evolving needs.

Key competitors: 
Royal Caribbean, Carnival, 
TUI and On the Beach

Guests travelled
31k 

2020/21 – 15k

Insurance
What we do
We provide our customers with 
tailored insurance products, 
principally motor, home, private 
medical and travel insurance. 

How we add value 
•  We develop differentiated 

products, such as our Saga 
Plus three-year fixed-price 
and COVID-19 inclusive travel 
products to offer customers 
additional peace of mind.
•  To ensure that customers 
receive the best price, we 
use a combination of our 
own in-house underwriter 
and a third-party panel of 
underwriters.

•  We focus on acquiring our 

customers directly, reducing 
the cost of acquisition.

Marketplace and position 
We are the UK’s specialist in 
insurance products for people 
over 50 in the UK.

Key competitors: 
Admiral, Direct Line, Hastings, 
LV, RSA and Aviva 

Motor and home  
policies in force 
1.6m

2020/21 – 1.5m

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Our diverse business

Our purpose is to deliver exceptional experiences every day, whilst 
being a driver of positive change in our markets and communities.

At our heart and in our heritage, we are a capital-light, direct-to-customer marketing, 
content and distribution business with long-term customer relationships.

15

Creating value

  Customers

At Saga, delivering for our customers 
is what motivates us. Our distinct 
customer group knows what good looks 
like and it’s those expectations that we 
aim to surpass. Through our unique 
insight, we create differentiated 
products, coupled with exceptional 
service to create longer and deeper 
relationships with our customers.

Customer NPS 
49 

2020/21 – 44

  Partners and suppliers
Our carefully selected partners and 
suppliers support our ability to deliver 
exceptional products and services 
for our customers. We aim to select 
partners and suppliers that 
complement our in-house ability 
through specialist skills, knowledge 
or capital, or whose interests align 
to those of our customers. In turn, 
our partners and suppliers benefit 
from access to the expertise of our 
colleagues, our brand and our deep 
customer insight.

  Colleagues

  Shareholders

We recognise that our colleagues are 
key to our success. It is important that 
colleagues feel committed to Saga 
and engaged in their work to deliver 
exceptional experiences for our 
customers. We continue to invest in 
creating a diverse and inclusive culture 
so colleagues feel supported, are 
recognised and rewarded appropriately 
and have an opportunity to learn and 
grow with Saga.

Saga aims to deliver long-term value for 
shareholders by optimising our core 
businesses, returning to sustainable 
growth and reducing our debt.

In order to protect the Group’s financial 
position in light of the COVID-19 
pandemic, the Board announced in April 
2020 that it had suspended dividend 
payments to shareholders. The Board 
does not expect to pay dividends until 
2024 at the earliest.

Colleague engagement 
7.7 out of 10

February 2021 – 7.3

  Community

Saga is committed to driving positive 
change within our communities through 
volunteer programmes, charitable 
giving, and minimising the 
environmental impact of our 
operations. We are proud to both 
represent and advocate for people 
over 50 in the UK.

Colleague volunteering 
3,283 hours

2020/21 – 301 hours1

Further information

Read more on Travel on  
pages 3 and 20

Read more on Insurance on  
pages 3 and 20

Other Businesses
What we do
The Group’s Other Businesses 
provide customers with 
personal finance products, 
including equity release and 
savings accounts and media 
content through the Saga 
Magazine, offering 
entertainment and insight into 
a range of topics. We also 
operate an in-house mailing 
and printing business.

How we add value 
•  We complement our in-house 
expertise by partnering with 
third parties to deliver 
personal finance products 
that meet the needs of our 
customers.

•  Saga Magazine delivers 
eclectic and interesting 
articles each month, keeping 
our subscribers up to date on 
the latest topics. 

Personal finance customers
32k

2020/21 – 32k

Paid magazine subscribers 
162k

2020/21 – 174k

1  Colleague volunteer hours during 2020/21 were significantly impacted by the effect of COVID-19 lockdowns in the UK

Saga plc Annual Report and Accounts 2022 
 
 
16

Engaging with stakeholders

UNDERSTANDING 
OUR STAKEHOLDERS

  Customers

Our customers remain at the heart of 
our brand. Engaging new customers and 
building and maintaining the loyalty of our 
existing customers is key to our success.

  Colleagues

Our colleagues remain integral to the 
brand and it is key that we create a 
welcoming and supportive culture, 
allowing our colleagues to do the best 
work of their lives.

  Communities

Part of Saga’s purpose is to be a driver  
of positive change within our communities. 
We seek to understand and carefully 
consider the impact of every decision 
we make.

What matters to them 
•  Products and services that 
are specifically tailored to 
their needs.

•  Exceptional customer service 

and great value for money across 
all our products and services.
•  Ease of interaction and clear 

communication through every 
step of the journey.

How we engage
We aim to maintain an honest 
dialogue with our customers 
through customer telephone 
support, social media, the Saga 
Magazine and our customer panel. 
We track customer satisfaction 

What matters to them 
•  A culture where they feel they 
belong and are valued for the 
characteristics that make them 
individual.

•  Communication that is regular, 

clear and open and allows 
colleagues to speak up and 
be heard.

•  Receiving fair reward and 

recognition.

How we engage
We aim to create an exciting 
culture where colleagues feel able 
to do the best work of their lives. 
We have open and honest two-way 

What matters to them 
•  Maintaining open 

communications with us, 
ensuring that members of the 
community are aware of our 
strategy, as well as any impact 
to them.

•  Opportunity to share what 
matters to them and how 
we may be able to support.
•  Ability to share knowledge and 
skills between our colleagues 
and the wider community.

How we engage
Quarterly meetings are hosted 
by our Group CEO and CPO with 
key members of the wider team. 

within each business area via a 
number of metrics including net 
promoter score (NPS), which forms 
part of the balanced scorecard for 
our executive annual bonuses. 

How the Board is kept informed
The Board receives regular reports 
from management based on 
customer insights and feedback, 
and reviews NPS scores. 
Customer-facing colleagues are 
also invited to Board meetings to 
present details of customer 
experiences.

communication with our colleagues 
through a number of channels, 
further detail of which is provided 
on page 25. 

How the Board is kept informed
Our nominated ‘People Champion’ 
is Eva Eisenschimmel, one of our 
Non-Executive Directors, who 
regularly attends our People 
Committee meetings. The Board is 
also kept informed through regular 
updates from our Chief People 
Officer (CPO) on colleague 
engagement, feedback from our 
Saga Spirit Survey and progress 
against our people strategy.

A business update is provided 
at each meeting, giving our 
community stakeholders the 
opportunity to ask questions 
and engage with us on key topics. 
This has been particularly helpful 
during the major refurbishment 
of our Enbrook headquarters 
in Folkestone. 

How the Board is kept informed
Our CEO and CPO attend each 
meeting, enabling them to directly 
provide feedback to the Board.

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  Partners and suppliers

Our partners and suppliers play a vital 
role in helping us to deliver exceptional 
experiences every day for our customers. 
We aim to build mutually beneficial, long-
term relationships with all key suppliers. 

  Shareholders

Saga is committed to creating long-term 
sustainable value for our shareholders. 
We aim to treat all shareholders fairly, 
providing them with opportunities to 
express their views.

  Regulators

Maintaining strong relationships with 
our regulators is crucial as they set the 
framework within which we operate.

What matters to them 
•  Stable relationships allowing 
them to achieve their own 
strategic goals.

•  Frequent and transparent 
two-way communication.
•  Promotion of innovation, 

including new technologies, 
to simplify, standardise and 
automate wherever possible.

How we engage
The Supplier Relationship 
Management and Supplier Risk 
Management Policies govern 
the relationships with our supply 
chain, providing a formal framework 
within which we operate. 

This ensures regular, appropriate 
and mutually beneficial 
communication for both parties, 
continuously improving the way we 
work together. The business units 
and functional areas are responsible 
for the management and control 
of supplier relationships. 

How the Board is kept informed
The Risk Committee is kept 
informed of any changes to supplier 
risk management through the 
Executive Leadership Risk 
Committee and by hearing from our 
Chief Risk and Compliance Officer.

What matters to them 
•  Active engagement with the 
Group CEO, Group Chief 
Financial Officer (CFO) and 
Investor Relations (IR) Team.

•  Regular communications 

providing updates on the Group’s 
financial performance and 
progress against our strategy.

How we engage
We have frequent communication 
with shareholders through results 
announcements, press releases, 
updates to the corporate website, 
one-on-one meetings and group 
events. 

How the Board is kept informed
An IR report is reviewed at each 
Board meeting, providing an update 
on shareholder engagement and 
feedback received. Our Non-
Executive Chairman, Group CEO 
and Group CFO meet with our 
shareholders on a regular basis, 
assisted by our Head of IR. In addition, 
the Chair of the Remuneration 
Committee meets with shareholders 
throughout the year and provides the 
Board with any feedback. The Annual 
General Meeting also provides an 
opportunity for the Board to meet 
shareholders and answer any 
questions they may have.

How the Board is kept informed
All material areas are overseen by 
the Risk Committee and escalated 
to the Board if necessary. 

What matters to them 
•  Proactive and transparent 

communication.

•  Protection of our customers and 

the markets we operate in.

•  Increasing the trust of the public 

and encouraging market 
competition.

How we engage
Regulator relationships are 
maintained at subsidiary level and 
monitored by the respective audit, 
risk and compliance committees.

Saga plc Annual Report and Accounts 2022 
 
 
18

Our strategy

DELIVERY AGAINST OUR 
TURNAROUND STRATEGY 

1

People and culture step change

Our people and culture transformation underpinned the success of our turnaround 
strategy. After laying the foundations in 2020, we took great strides in 2021 towards 
creating a culture where colleagues feel welcome and can always be themselves as part 
of a supportive and empathetic team.

Objective
Reset and launch Saga’s new purpose, 
values and leadership behaviours to 
engage colleagues in the true Saga 
spirit and create a culture to deliver 
and maintain Saga’s transformation.

KPI

7.7

Overall colleague  
engagement

Related risks
•  Capability
•  Regulatory landscape
•  Environmental, Social and 

Governance (ESG)

Progress in 2021/22
Culture and engagement
•  Record levels of colleague 

engagement, scoring 7.7 out of 10 
with a participation rate of 93%.
•  Increased awareness of diversity, 
equity and inclusion through our 
Women in Leadership event and 
guest speakers for Men’s Health 
Month, Black History Month and 
Menopause Day, among others.
•  Increased engagement with our 

values, demonstrated through our 
Saga Spirit Survey, scoring 7.8 out 
of 10.

Working@Saga
•  Won 2021 Hybrid Working Award in 
the Workplace Customer Success 
Awards.

•  Introduction of Grandparents’ Leave, 
offering up to one week’s leave per 
year for the birth of a new grandchild.

Perform Learn Grow
•  Continued to support the 

development of female talent through 
partnership with the 30% Club.

•  Continued focus on wellbeing 
through additional holiday 
entitlements and the provision of 
financial support for those in need.

Reward and recognition
•  Launched new values-led recognition 

programme. 

•  Launched new reward framework for 

frontline colleagues, focused on 
providing exceptional experiences for 
customers.

Grandparents’ Leave
“I was so happy to hear that Saga was giving 
grandparents paid leave. I think the bond 
you get early on with your grandchild is 
lovely and the extra time to spend with your 
daughter which you don’t in real life often have. 
I remember how important it was to have my 
grandparents around so the fact that Saga 
has given me this time off means so much 
to me. It’s nice to know that I have the full 
support of my employer in looking after my 
family. I really would encourage everyone who 
has the opportunity to take Grandparents’ 
Leave. It’s been the best experience.”

Shelley Whittam 
(Saga colleague)

See more of 
Shelley’s story

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2

Data, digital and brand transformation

2021 was a transformational year for our brand, which we relaunched through our 
‘Experience is Everything’ campaign, aimed at reflecting the attitude of our customers rather 
than their age. 

•  Migrated marketing data from 
multiple legacy systems to new 
modern infrastructure, enabling 
faster analytics.

•  Launched ‘Experienced Voices’, an 
online panel of 6,000 customers 
providing valuable insight into what 
they think of our products and 
services, alongside what matters 
most to them.

Objective
Transform the digital experience for our 
customers, focusing on a faster, easier 
and simpler service. Develop data 
solutions to create a single customer view. 
Enhance brand awareness and optimise 
marketing through the relaunch of our 
new Saga brand. 

KPI

49

Customer NPS

Related risks
•  Cybercrime
•  Saga brand and relevance
•  Fraud and financial crime
•  Breach of Data Protection Act 2018/

UK General Data Protection 
Regulation

Progress in 2021/22
•  Relaunched the Saga brand with a 

new identity and national ‘Experience 
is Everything’ marketing campaign.
•  Websites redesigned, incorporating 

the new brand identity, easier 
navigation for mobile devices and 
improved accessibility.

•  Launched digital version of the Saga 
Magazine, including complimentary 
digital subscription for all 
shareholders.

•  Developed the Saga app to include 
more products and added webchat 
functionality.

•  NPS of 49, 5pts higher than 
31 January 2021, reflecting 
improvements within our Insurance 
and Personal Finance businesses.

See our new 
television advert

‘Experience is Everything’
We are delighted with the positive feedback 
received in relation to our brand campaign 
aimed at reflecting the attitude of our 
customers rather than their age.

“ Shows people over 50 are still active, participating in what 
life has to offer. Age is not a barrier to living a full life. 
Shows that Saga respects this world view of older people.” 
Female, 68

“ As a 70 year-old, I appreciate positive attitudes to being 
older. This advert does it very well.” 
Female, 70 

“ A new company logo which is more modern and the style 
of advertising is also certainly different to what I 
expected.” 
Male, 50 

Saga plc Annual Report and Accounts 2022 
 
 
20

Our strategy continued

3

Optimising our businesses

We are focused on optimising our core businesses to ensure they are the best they can be 
for both our customers and our colleagues. We aim to maximise value creation and efficiency 
in order to return to long-term sustainable growth.

Objective
Re-establish Saga through exceptional 
service and by building differentiated 
propositions for our customers. 
Strengthen the foundations of our core 
businesses by simplifying processes 
and addressing customer concerns 
while keeping costs down. 

Related risks
•  COVID-19 pandemic
•  Cybercrime
•  Delivery and execution
•  Regulatory landscape
•  Operational resilience
•  Environmental, Social and 

Governance (ESG)
•  Third-party suppliers
•  Fraud and financial crime
•  Insurance risk

Optimising Insurance

Optimising Travel

Progress in 2021/22
•  Delivered second year of positive 

momentum across motor and home:
 – Policies in force increased 1.4%.
 – 2.3ppt improvement in customer 

retention to 82.8%.

Progress in 2021/22
•  Successful resumption of operations 
following easing of travel restrictions.

•  Implemented robust COVID-19 

protocols to ensure the safety of 
colleagues and guests.

 – Gross margin per policy remained 

•  Cruise generated positive EBITDA 

stable at £74.

 – Growth in three-year fixed-price 

products, representing 47% of the 
book (vs. 35% in 2020/21).
•  Launch of Saga Plus, our enhanced 
three-year fixed-price cover with 
more features as standard.

•  Successful implementation of, and 

adjustment to, changes arising from 
the FCA market study.

•  AICL policies in force increased 3% 

year on year, growth for the first time 
since 2012.

•  Ranked highest UK insurer by The 
Institute of Customer Service.

and cash in the second half through 
load factor of 68% and per diem of 
£299.

•  Secured Cruise bookings for 

2022/23 of 73% load factor and 
£319 per diem at 20 March 2022.

•  Achieved exceptional levels of 

customer satisfaction within Cruise 
of 9.1 out of 10.

•   Extension of our river cruise 

proposition to include two new 
purpose-built river vessels, Spirit of 
the Rhine and Spirit of the Danube.

“Returning to Saga car 
insurance after five-year break, 
competitive premium, three-
year fixed-premium and good 
coverage makes a compelling 
package, plus online system 
easy to navigate.”

Mr Packham  
(motor insurance customer)

“Excellent cover for three years 
– I needed to change my 
building and contents insurance 
as my existing insurer was 
acting unreasonably, hiking the 
new premium to stupid levels 
and wasn’t prepared to 
negotiate. I found that the Saga 
Plus cover offers everything I 
need and I like the idea of a 
fixed premium for three years, 
thus avoiding the annual hassle 
over premium increases.”

Mr Wisbey  
(home insurance customer)

Saga plc Annual Report and Accounts 20224

Driving simplicity and efficiency

We aim to transform Saga into a leaner, simpler and more efficient business, laying the 
foundations for future growth.

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Progress in 2021/22
•  Enhancements launched in Insurance 
including the mid-term adjustment 
rebroke process and launch of the 
new motor price-comparison 
website product. 

•  Number of offices reduced from 
11 to seven, with a further three 
currently for sale. 

•  Completion of Enbrook 

refurbishment, creating a 
collaborative hub for colleagues.

•  During the period of Travel 

suspension, kept burn costs to a 
minimum (£5.9m per month), and 
below the guided range of £7–9m.
•  Launched consistent, automated 

measurement of customer 
satisfaction and NPS, providing 
up-to-date insight on our customers’ 
experience.

Objective
Maximise efficiency by continuing to 
reduce cost and complexity across the 
Group.

KPI
Number of offices reduced from

11 to 7

(with a further three currently for sale)

Related risks
•  Delivery and execution
•  Third-party suppliers
•  Breach of Data Protection Act 2018/

UK General Data Protection 
Regulation

5

Reducing our debt

The reduction of debt continues to be a key priority for Saga.

Objective
Continue to reduce debt, taking action 
to strengthen the balance sheet and 
maintain financial resilience.

Progress in 2021/22
•  Net debt reduced by £31m to £729m, 

from £760m at 31 January 2021.

•  Issuance of £250m fixed-rate 

KPI

£729m

Net debt at 31 January 2022

Related risks
•  COVID-19 pandemic
•  Insurance risk

unsecured bond allowed repayment 
of £70m covenanted term loan and 
tender of £100m of existing bond, 
while providing ample liquidity and 
greater flexibility.

•  Completed disposal of property, 
generating £4.5m of net sales 
proceeds.

•  Worked closely with lenders in order 
to manage the remaining ship and 
bank debt covenants, allowing 
flexibility through the ongoing 
disruption arising from COVID-19.
•  Leverage ratio (excluding Cruise) 

of 3.0x, well within the covenant of 
4.25x associated with the revolving 
credit facility.

Saga plc Annual Report and Accounts 2022 
 
 
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Saga plc Annual Report and Accounts 2022

Our strategy continued

OUR GROWTH PLAN 
MOVING FORWARD

In order to build on our progress to date and convert the 
foundations already laid into sustainable growth, we are further 
evolving our strategic approach.

Our growth plan

1

Maximise our existing 
businesses 

Specific growth plans for each business, enabling 
growth, accountability, efficiency and the delivery 
of a common brand purpose

Insurance 
Move from reset to growth, focused on optimising 
our products and broadening the range, build 
customer relationship marketing capability, shift 
distribution from price-comparison websites to 
direct and refocus our product sourcing approach.

Cruise
Build ocean cruise into an exceptional experience 
every day, whilst maximising our returns.

Build a river cruise proposition that mirrors ocean.

Holidays
Create a market-leading, more digital holidays 
business from a low-cost operating platform to 
accelerate growth and modernise the business.

Personal Finance
Attract new customers, accelerate growth within 
existing equity release and savings products and 
add new products to deepen our customer 
relationships.

Step-change  
our ability to  
scale while 
reducing debt

2

•  Grow existing businesses while reducing 

debt.

•  Develop new businesses through innovation, 

in a capital-light way.

Superbrand’  
for older people

3 Create ‘The 

•  Address the current brand polarisation.
•  Commercialise and grow our database.
•  Build exceptional insights, driven by the 

acquisition of The Big Window Consulting 
Limited.

•  Deliver a brand re-positioning where 

‘Experience is Everything’.

•  Create a content platform where we reach 

millions of customers every day.

Environmental, Social and Governance (ESG)

DELIVERING AGAINST 
OUR ESG COMMITMENTS

Saga has always been a purpose-led business, so embracing ESG 
responsibilities lies within our DNA.

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Overview
Saga exists to deliver exceptional experiences 
for our customers every day, while being a 
driver of positive change in our markets and 
communities. We have a diverse range of 
ESG initiatives and are proud of what we 
have achieved to date. At the same time, 
we recognise that we need to do more and 
are currently engaged in the detailed work 
necessary to achieve a reset that will deliver an 
approach to ESG with greater scale, ambition 
– and importantly, impact. This report shows 
the direction of travel for that approach, which 
will be unveiled within the next 12 months, 
alongside the work carried out this year.

1  Office for National Statistics – 2018-based principal projections

2  Maximising the longevity dividend – ILC Partners Programme

At the heart of our new approach will be a focus 
on reducing our environmental impact, with a 
particular emphasis on our Cruise business where 
our two new ships are based on significantly more 
modern and efficient technology than our previous 
ships. Building on this successful fleet renewal, we 
have engaged V.Ships, a leading independent ship 
management company, to help us assess what 
more we can do in this area.

We are more advanced with regards to the S in 
ESG. Our Group business strategy has seen us 
working to reset Saga and its operations. At its 
heart, this strategy requires us to work harder, 
every day, to understand the lives and needs of 
people in our markets and then deliver for them. 
Central to our approach to transforming our 
business, is a focus on our people and the step-
changes being made to strengthen our culture of 
customer delivery. Our enhanced ESG focus in this 
area will be clearly tied to this strategic approach, 
to our customers and to our colleagues.

Our distinct customer group is one of the most 
experienced in society; however, all our work has 
shown that they can face an uphill battle to get 
their voices heard, to be represented in society, 
and to overcome the prejudices people have about 
ageing. People aged over 50 are the fastest 
growing demographic in the UK: 28.2 million 
people1 will be over the age of 50 by 2031 and 63p2 
of every £1 will be spent by people over 65 in 2040. 
But despite the significance of this group, age is 
often left out of the national conversation.

We are determined to play our part in tackling 
what we see as a hidden area in the 
discrimination debate at a time when so much 
good work is being done to address issues 
around race, gender and disability. Saga is now 
focused on challenging perceptions of ageing 
and, specifically, on becoming the Champions of 
Experience in the Workplace. This will be the 
focal point of our work within the Social element 
of ESG and lead our wider strategic reset. This 
will, of course, be underpinned by best-in-class 
governance and by the detailed work necessary 
to ensure we are meeting and, where we can, 
exceeding all our environmental responsibilities 
and ensuring our businesses help lead the 
debates in their sectors.

Saga plc Annual Report and Accounts 2022 
 
 
2021/22 in review
The past 12 months have seen Saga deliver 
against its ESG commitments, in spite of the 
operational challenges posed by COVID-19. 
We are proud of the progress we are making 
and the way in which consideration of our 
ESG responsibilities is becoming more firmly 
embedded in how we work and the decisions 
we make. We set out the detail on the 
following pages.

“People are living longer than ever 
before; they are working longer; they 
are helping their families; they are 
contributing to society. We know our 
customers do not feel old – they feel 
as if they are experienced. They have 
lived full lives, have so much to give, 
and fully intend to make the most of 
each and every day. Our new brand 
strategy champions are what we are 
calling ‘Generation Experience’ – the 
discerning, sharp and savvy over-
50s who represent over a third of 
the UK population.”

24

ESG continued

While we work on the details of our ESG 
strategy, including targets against which we can 
be held to account, our direction of travel has 
been clearly set this year by two moments.

In October 2021, we relaunched our brand with 
a campaign focused on changing the way people 
think about age and showing the more positive 
side of getting older. Euan Sutherland, our 
Group Chief Executive Officer (CEO), 
encapsulated our approach at the launch with 
these words: “People are living longer than ever 
before; they are working longer; they are helping 
their families; they are contributing to society. 
We know our customers do not feel old – they 
feel as if they are experienced. They have lived 
full lives, have so much to give, and fully intend to 
make the most of each and every day. Our new 
brand strategy champions are what we are 
calling ‘Generation Experience’ – the discerning, 
sharp and savvy over-50s who represent over a 
third of the UK population.”

The second moment was the launch of our new 
colleague benefit, a week of paid leave on the 
birth of a grandchild. This move, the first of 
its kind for a major UK business, has been 
welcomed by our colleagues and we were 
delighted when it sparked a national 
conversation. The new benefit reflects our belief 
in the value of experience in the workplace, 
alongside a recognition of the role of 
grandparents to their families and society. It was 
launched following extensive consultation with 
colleagues, as well as research involving 2,500 
people over 50. That research showed that a 
quarter of working grandparents said they 
found it ‘difficult’ to balance work with childcare 
commitments, showing the value of policies that 
start to address this challenge.

We have been heartened by the responses to 
both of these moves from customers, 
colleagues, the media and wider society. As we 
said when we launched our brand, it’s time for 
businesses and organisations of all sizes to have 
a conversation about age. As a purpose-led 
business with more than 70 years’ experience, 
it’s one that we think Saga is ideally placed to 
lead. We look forward to putting the necessary 
rigour and reporting approach behind this 
thinking, and our wider ESG strategy and 
updating in next year’s Annual Report and 
Accounts.

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Social
In the past 12 months, we have implemented a number of fundamental changes to the way 
we operate, including embedding flexible and remote ways of working for all our colleagues 
and have widened our engagement with our communities.

Hybrid working
As a result of the COVID-19 pandemic, like many 
other businesses, Saga has moved towards a 
hybrid way of working. Our new model is a blend 
of home-based working, with the flexibility to 
work from our London office or from Enbrook, 
our main hub in Kent, which has undergone a 
radical transformation over the past 18 months. 
The hub is used to meet, collaborate, socialise 
and celebrate – moving away from desk-based 
working, marking a big transformation to the 
way we all work.

Following building renovations, we started 
welcoming colleagues back to the Enbrook hub 
in summer 2021, slowly and carefully, as part of a 
pilot programme, and in line with government 
guidance.

Colleague engagement
Saga Spirit Survey
In 2021, we carried out regular pulse surveys, 
intended to provide us with more frequent 
feedback from colleagues, allowing managers to 
take action quicker. In 2021, we received our 
highest response rate of 93%, and have seen 
a significant improvement in our overall 
colleague engagement and health and wellbeing 
scores, with them both increasing from 7.3 in 
February 2021 to 7.7 in November 2021. The key 
actions taken in 2021 centred around the 
following:

Growth – career path: Resetting performance 
reviews, enabling a better conversation between 
colleagues and managers; speaking to managers 
to help them develop their teams; creating 
personal development plans.

Reward: Launching our new values-led 
recognition programme; increasing the 
standard annual leave allowance to 25 days for 
all colleagues; removing eligibility criteria from 
our family policies; reviewing base salaries in our 
Insurance Operations area.

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Overall colleague 
engagement

7.7 out of 10

February 2021 – 7.3

Participation 
in colleague 
engagement surveys

93%

February 2021 – 92%

Strategy, purpose and values: Launching an 
Exceptional Welcome experience for all new 
colleagues; taking every colleague through a 
Values Experience Workshop; actively engaging 
in community events; using colleague forums, 
Tell Euan About sessions and interviews to 
communicate our plans with colleagues.

Health and wellbeing: Training 350 managers 
on our colleague support framework; running a 
30-Day Challenge to encourage colleagues to 
form healthy new habits; celebrating diversity, 
equity and inclusion (DE&I) through speaker 
events and DE&I training for leaders; 
implementing policy changes that better 
support colleagues.

Workplace
Our internal communications platform, 
Workplace, keeps colleagues informed and 
connected via a single, mobile-first channel. 
Workplace has transformed our colleague 
communications, enabling every colleague to be 
part of the conversation, to share their feedback 
and ideas, and for their voices to be heard, 
building an open culture.

Saga plc Annual Report and Accounts 2022 
 
 
26

ESG continued

Accelerating change for 
colleagues and customers
Our Claims Customer Operations saw 
significant improvement in their overall 
engagement score, increasing from 7.2 in 
February to 8.1 in November 2021. 

In this short time, management introduced 
actions including a new reward scheme, an 
improved induction programme and piloted 
our Working@Saga programme. Alongside 
these, two customer focused initiatives 
were launched, ‘Time to be Exceptional’ 
and ‘Say Yes to Exceptional’, giving colleagues 
the time to deliver our purpose and live our 
values, empowering them to take ownership 
of saying ‘yes’ to our customers to deliver 
better outcomes. 

People Committee and  
Colleague Forums
We remain committed to creating ongoing 
conversations with our colleagues, allowing 
them to have their say through multiple 
channels including the People Committee and 
our Colleague Forums.

The People Committee
•  Chaired by our Chief People Officer.
•  Attended by 10 Lead Colleague Ambassadors 

from across the Group.

•  Typically meets during the first week of every 

month (quarterly as a minimum).

The Colleague Forums
•  Chaired by the Executive Leadership Team 
(ELT) member of the business unit/function.
•  Lead Colleague Ambassador(s) for the unit/

function also attends.

•  Meets during the third week of every month.
•  The Lead Colleague Ambassador(s) for the 
business unit/function are responsible for 
feeding back to the People Committee.

The People Committee

10 Lead Colleague Ambassadors from across the business

Colleague Forums

Insurance

People and 
Property

Technology

Travel

Finance and 
Professional 
Services

Strategy, Brand 
and Customer

Risk

Saga plc Annual Report and Accounts 202227

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Diversity, equity and inclusion (DE&I)
We are committed to a culture which gives 
everyone the opportunity to be their exceptional 
self, by building a diverse and inclusive 
environment where all our colleagues feel like 
they belong.

In 2020, we appointed our first Diversity, 
Inclusion and Belonging Manager to help 
establish a clear strategic and tactical approach. 
We have since brought in a Head of DE&I to 
further lead in this space. The change of title, to 
include the term ‘equity’, is itself an evolution of 
the inclusion agenda and a better alignment to 
the latest external thinking.

In 2021, the focus has been on taking the 
DE&I agenda forwards, step-changing the 
conversation we have with colleagues and 
bringing changes to the business which support 
greater inclusion.

We are also a committed member of the UK 
Government’s Disability Confident scheme and 
remain supportive of the employment and 
advancement of disabled persons in the UK.

Gender pay gap
At Saga, we’ve made it our mission to create a 
working environment that’s inclusive and equal 
for all and has our values at the heart of 
everything that we do. We welcome the 
opportunity to explore our gender pay gap each 
year, and we have firm commitments in place to 
drive improvements. 

These include our commitment to equal pay for 
equal work, gender balanced shortlists for all 
roles, and continued upskilling of leaders in 
DE&I. A full update on our gender pay gap and 
our commitments can be found in our annual 
gender pay review published on our website 
(www.saga.co.uk/gender-pay-review).

Our gender diversity3

Board4

Senior management5

Other colleagues6

 Male  

 Female 

57%
43%

 Male 

 Female 

68%
32%

 Male 

 Female  

57%
43%

Board4

Senior management5

Other colleagues6

All

Male

Female

Actual

4

34

2,189

2,227

%

57%

68%

57%

57%

Actual

3

16

1,653

1,672

%

43%

32%

43%

43%

Total

7

50

3,842

3,899

3  Headcount numbers reflect our colleagues in our UK offices and crew on board our ships as at 31 January 2022

4  Directors of the Company, including Executive and Non-Executive

5  All business unit directors and colleagues with strategic input and influence

6  All Saga colleagues (excluding Board and senior management)

Saga plc Annual Report and Accounts 2022 
 
 
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ESG continued

key focus areas5

We have five key focus areas for our DE&I work and here are 
the highlights of what we delivered under each during 2021:

Saga culture 
Levelling the playing 
field through an 
inclusive culture 
We held DE&I 
upskilling sessions 
for all senior 
colleagues, 
covering 
unconscious bias, 
the role of leaders 
in driving change, 
recruitment and 
more.

Saga talent 
Diversity of thought 
helps us stay 
relevant, expand 
our reach and 
create a sustainable 
talent pool  
In 2021, we actively 
championed the 
development of 
female colleagues 
with more than ever 
taking part in the 
30% Club.

#BeYou at Saga 
Building a 
reputation as an 
employer of choice 
for diverse talent 
via engagement and 
communications 
We delivered an 
annual cycle of 
broadcasts, 
celebrating key 
dates and events 
with colleagues and 
continued to hold 
our Inclusion 
Forums.

Data and insights 
Bringing 
transparency and 
accountability 
through regular 
reviews and 
measuring of data 
and impact 
We collate our 
colleague data 
to ensure that we 
can measure the 
success of our 
DE&I agenda. 

Force for change 
Ensuring our brand 
is inclusive and can 
be a positive 
advocate for a 
diverse society 
We became the 
first major UK 
employer to offer 
paid Grandparents’ 
Leave.

We enhanced our 
family friendly 
policies and 
associated paid 
leave, introduced a 
Menopause Policy, 
Pregnancy Loss 
Policy and additional 
paid leave to support 
the premature birth 
of a baby.

How the Board monitors culture and how this links to strategy
The Board regularly reviews a range of information to actively monitor culture. The table below 
shows the key sources of data the Board tracks, with a view to take action, where adjustments or 
remedial action are needed.

Cultural priorities

Promoting 
integrity and 
openness

Being 
responsive to  
the views of 
stakeholders

Culture 
aligned 
to purpose 
and values

Valuing 
DE&I

Culture 
aligned 
to strategy

Cultural identifier

Colleague Saga Spirit Survey data

People Committee and Colleague 
Forums feedback

Colleague listening groups

Speak Up reports

Progress on DE&I

Gender pay gap progress

Health and safety performance

Internal Audit reports and findings

Environmental targets

Saga plc Annual Report and Accounts 2022S
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29

Communities

During 2021, we worked closely with the communities where our colleagues live and work, with a summary of that activity 
provided below.

£184k

of value donated to the 
community through our office 
furniture giveaway

£38k

raised by colleagues and 
customers for good causes

3community meetings held  

during the year

These meetings were hosted by our 
Group CEO, Euan Sutherland. The 
meetings enable us to have an open 
forum where we can give a business 
update and understand the current 
needs of the community and where 
we may be able to support. By 
collaborating, we can help address 
some of the issues affecting our 
local community.

12volunteer days per year now 

offered to uniformed volunteers

Increased the number of volunteer 
days for colleagues performing 
public service roles, recognising  
the importance of these roles 
within our community.

123families of our Filipino crew 

supported with educational 
bursaries

We extended our long-running 
scheme, helping the children and 
siblings of our crew members in the 
Philippines. We also provided 
financial support to crew whose 
properties were damaged or 
destroyed by Typhoon Rai.

Delivering vaccinations
Saga’s Thanet office was used by 
the NHS as a COVID-19 vaccination 
centre, delivering thousands of 
vaccinations each day.

£206k

charitable donations made by 
Saga 

3,283

volunteer hours given by 
colleagues

Saga plc Annual Report and Accounts 2022 
 
 
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ESG continued

Environment
In the past 12 months, as well as strengthening our reporting, we have increased 
our understanding of our environmental and social impact and introduced hybrid 
and electric vehicles in the fleet used to transfer guests to and from their holiday.

programme which delivers communications and 
training to colleagues in order to encourage 
them to reduce energy, water use and waste, 
and to minimise travel. 

We used external campaigns such as Plastic 
Free July, World Environment Day and Recycling 
Week to maximise these communications and 
provide tips and share best practice around our 
buildings and at home. Saga purchases 97% of 
its electricity from a 100% renewable supply 
from Haven Power, demonstrating that we are 
making efforts to reduce our climate impact 
through the purchase of electricity generated 
from cleaner sources. Scope 3 categories 
include business travel, fuel-and-energy related 
activities and working from home emissions.

Energy and Carbon Statement
This statement has been prepared in 
accordance with our regulatory obligation to 
report Greenhouse Gas (GHG) emissions 
pursuant to the Companies (Directors’ Report) 
and Limited Liability Partnerships (Energy and 
Carbon Report) Regulations 2018 which 
implement the Government’s policy on 
Streamlined Energy and Carbon Reporting. 

Emissions summary
During the reporting period 1 February 2021 to 
31 January 2022, our measured Scope 1 and 2 
emissions (location-based) totalled 82,374 
tCO2e and reported Scope 3 emissions totalled 
2,385 tCO2e.
Overall, our Scope 1 and 2 emissions have 
increased by 118% compared to 2020/21. 
This can largely be attributed to an increase 
in marine fuel consumption by our cruise ships 
as COVID-19 travel restrictions were lifted. 
We have been continuing to optimise our office 
buildings for the past three years, looking to 
maximise their energy efficiency. The past year 
has seen a large increase in energy savings, 
amounting to an approximate 942 tCO2e 
reduction in emissions. These savings have 
been achieved through increasing the number 
of building management system control 
interventions, related to plant schedules and 
optimising heating and cooling plant on our key 
assets. We also have a colleague engagement 

Greenhouse gas emissions in tonnes of carbon dioxide (tCO2e)

Emissions scope

Scope 1

Scope 2 (location-based)

Scope 2 (market-based)7

Total Scope 1 and 2 (location-based)
Scope 1 and 2 tCO2e per £m trading EBITDA8
Scope 3

Total Scope 1, 2 and 3 (location-based)

2021/22 emissions

2020/21 emissions

80,993

1,381

3

82,374

1,263

2,385

84,759

36,187

1,654

8

37,841

481

1,333

39,173

7  Emissions from the consumption of electricity outside the UK and emissions from the purchased electricity are calculated using the market-based approach, 

using supplier-specific emission factors and are reported in tCO2e

8  2020/21 emissions have been verified to ISO 14604-3 standard by our sustainability partner, Carbon Intelligence. Our 2021/22 emissions will be verified in the 

coming quarter

Saga plc Annual Report and Accounts 202231

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Other GHG emissions
During the reporting period, our Scope 1 and 2 
methane emissions totalled 35.2 tCH4 and 
Scope 3 totalled 0.1 tCH4. Of this, 82% 
originates from marine fuel (Scope 1), 15% is 
from electricity (Scope 2) and 3% is from 
natural gas (Scope 1). Our nitrous oxide Scope 1 
and 2 emissions totalled 1,074.0 tN2O and Scope 
3 totalled 0.1 tN2O. Of this, 99% is from marine 
fuel (Scope 1). 

Emissions scope

Scope 1

Scope 2

Scope 3

2021/22 emissions9

tCH4
30.0

5.2

0.1

tN20
1,065.1

8.9

0.1

Total Scope 1, 2 and 3

35.3

1,074.1

Energy summary
During the year, our total fuel and electricity 
consumption was 343,035,924 kWh, compared 
with 152,664,244 in 2020/21. The split between 
fuel and electricity consumption is displayed 
below.

Energy usage

Electricity 

Fuels10

2021/22 
kWh

2020/21 
kWh

6,508,366

7,092,329

336,527,558

145,571,915

Total energy

343,035,924

152,664,244

Assumptions and estimations 
In some instances, where data is missing, values 
have been estimated using either an extrapolation 
of available data from the reporting period or data 
from 2020/21 as a proxy. 

Methodology
We quantify and report our organisational 
GHG emissions in alignment with the World 
Resources Institute’s Greenhouse Gas Protocol 
Corporate Accounting and Reporting Standard 
and in alignment with the Scope 2 Guidance. 
We consolidate our organisational boundary 
according to the operational control approach, 
which includes emissions from Saga plc. We 
have adopted a materiality threshold of 5% for 
GHG reporting purposes. The GHG sources 
that constituted our operational boundary for 
the year are:

•  Scope 1: Natural gas combustion within boilers, 
marine fuel combustion within ships, road fuel 
combustion within vehicles, fuel combustion 
within non-road mobile machinery, and fugitive 
refrigerants from air-conditioning equipment.
•  Scope 2: Purchased electricity consumption 

for our own use.

•  Scope 3: Business travel from grey fleet, 

taxis, rail and hotel stays; transmission and 
distribution losses associated with electricity 
consumption; and working from home 
emissions. 

The Scope 2 Guidance requires that we quantify 
and report Scope 2 emissions in accordance 
with two different methodologies (dual 
reporting):

•  The location-based method, using average 
emissions factors for the country in which 
the reported operations take place.

•  The market-based method, which uses the 

actual emissions factors of the energy 
procured.

As in previous years, Scope 3 business travel 
emissions from air have been identified, but not 
included in our disclosure due to a lack of 
accurate data. For the first time, rail and hotel 
stays were included in Scope 3 business travel 
emissions as accurate data could be obtained. 
Emissions from energy paid for in service 
charges have been excluded due to lack of data 
and immateriality.

9  Reporting on our wider GHG emissions was introduced for 2021/22 and therefore no comparable data is available for 2020/21

10  Fuels comprise natural gas, diesel, petrol, marine fuel oil, marine gas oil and refrigerants

Saga plc Annual Report and Accounts 2022 
 
 
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ESG continued

Waste diverted 
from landfill

52 tonnes

(through donation  
of office furniture)

Carbon Disclosure Project (CDP)
Saga made the decision in 2015 to respond to 
the CDP Climate Change Questionnaire to better 
understand and manage our climate-related 
impacts, risks and opportunities. In 2021, 
Saga scored a ‘B’ which is categorised as the 
management category. This is a reduction from 
an ‘A-’ in 2020 and reflects a change in the CDP 
rating system to consider the maturity of 
businesses making voluntary CDP disclosures. 
For example, the number of businesses achieving 
an ‘A’ rating decreased from 280 in 2020 to 200 
in 2021.

Cruise
During 2021, our ocean ships only operated 
from the end of June and July, for Spirit of 
Discovery and Spirit of Adventure respectively. 
This contributed to the reduction in our Scope 1 
emissions. Marine fuel represented 92% of our 
Scope 1 carbon emissions with the ships also 
generating an additional 2% Scope 1 fugitive 
carbon emissions. In terms of other Scope 1 
GHG emissions, our ships represent 99% of 
Saga’s CH4 and N20 emissions.
Following their return to service, we 
commenced a study to assess our operational 
practices on board with the aim of further 
reducing our carbon footprint and identifying 
opportunities to deliver efficiency-enhancing 
modifications to our vessels. We are planning to 
install shore power connections on board both 
ocean cruise ships in the next three years, which 
will reduce the vessels’ emissions while docked 

in ports which are able to provide shore power. 
Further to this, we plan to build on the 
reductions already made by removing all 
non-essential single-use plastics on board by 
the end of 2023 and will establish targets for 
garbage volume reduction and recycling.

The emissions per guest have increased from 
2.91 tCO2e in 2019/20 to 3.53 tCO2e in 2021/22. 
This increase is a result of UK Government 
COVID-19 restrictions which limited our ships to 
operating initially at no more than 50% capacity 
on their return to service during summer 2021. 
Whilst our guest numbers were limited, fuel 
consumption was largely unchanged, resulting 
in a higher consumption being recorded on a 
per guest basis.

Supply chain
We surveyed our top suppliers to determine 
both their current and planned approach to ESG 
and developed a focused questionnaire to 
support the formal procurement process for 
large contracts. Supplier contractual obligations 
to deliver on ESG commitments made in the 
tender process will be introduced as 
appropriate.

For 2022, we will expand the baselining of ESG 
within our supply chain and develop required 
standards aligned to our new supplier 
relationship management banding.

Head office refurbishment
We completed the second phase of our Enbrook 
hub refurbishment, which included better air 
quality intake at lower power consumption and 
the replacement of all lights with LEDs, 
improving the building’s environmental 
performance. We donated redundant office 
furniture to charities and community projects, 
diverting 52 tonnes of waste from landfill and 
avoiding 44 tonnes of CO2e.
With a focus on recycling and a zero to landfill policy, 
we have collected 100 tonnes of waste from our 
sites, of which 79 tonnes were recycled and the 
residual diverted to an energy-from-waste facility.

Period

2020

2021

Total

General 
waste

Recycling

34.1

21.2

55.3

78.3

79.3

157.6

Total 
waste 
generated

112.4

100.5

212.9

Green Fleet
We introduced a Green Fleet Car Scheme 
meaning that, from October 2021, our company 
car scheme only offers three types of vehicle – 
full battery electrical vehicles, plug-in hybrid 
vehicles or non-plug-in hybrid vehicles. By 2024, 
once all existing company car drivers have 
renewed their vehicle, all will have moved to 
the scheme.

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Task Force on Climate-Related Financial Disclosures

The Task Force on Climate-Related Financial 
Disclosures (TCFD) has become part of the 
regulatory framework in many jurisdictions. 
The TCFD’s 11 disclosure recommendations 
span four different areas: governance, strategy, 
risk management, and metrics and targets.

In accordance with Listing Rule 9.8.6 (8), we 
are disclosing our alignment with the TCFD 
recommendations. We are continuously 
improving and aligning our internal processes 
and public disclosures with the TCFD and this 
following section sets out our progress against 
the four pillars of the TCFD framework.

This is Saga’s first annual TCFD report. 
In the past 12 months, we have established 
an appropriate governance approach for 
overseeing climate-related risks and 
opportunities and have identified the risks 
facing Saga as articulated below.

We will focus in the next reporting cycle on 
reviewing our metrics and targets, further 
assessing the impact of these on our strategy 
and assessing the effectiveness of the key 
management actions to mitigate risks. We will 
explain how we have complied with the 
recommendations in our 2023 Annual Report 
and Accounts.

Governance 
Our Board of Directors has responsibility over 
our risk management framework, including 
climate-related risk, monitoring the 
effectiveness of the Group’s risk management 
and control systems. The Board established the 
Risk and Audit Committees, each composed of 
three independent Non-Executive Directors, to 
oversee the principal risks, tolerance thresholds 
and control framework.

The Risk Committee meets to discuss the Group’s 
overall risk tolerance, strategy and ability to detect 
new risks, including those related to climate change, 
which is reflected as one of Saga’s principal risks. 
The Committee Chair reports recommendations 
to the Board, together with an annual report 
outlining principal risks and uncertainties, how they 
are identified, and mitigating actions. Also reporting 
to the Board, the Audit Committee monitors the 
integrity of the Group’s financial statements as well 
as working with the Risk Committee to oversee the 
efficacy of internal control systems. The Board 
commits to including climate-related risk formally 
on the Board agenda including an oversight of 
emissions performance, embedding climate 
resilience and risk management, as well as oversight 
of the wider ESG strategy as it develops. We 
recognise that the responsibility for ESG, including 
financial risks associated with climate change, is the 
responsibility of all Board members.

Strategy
We engaged our Travel and Insurance 
businesses separately to provide a 
comprehensive and robust analysis to identify 
and assess climate-related risks and the 
resilience of our businesses to manage the links 
between our climate-related risks and 
opportunities and our business strategy. We will 
be setting targets for our overall emissions 
reduction during 2022, with a commitment to 
reduce our contribution to climate change. This 
is a key management control for some of our 
climate-related risks, such as our reputational, 
energy and market risks.

Initial assessment of the climate-related risks 
and opportunities for both our Insurance and 
Travel businesses were determined over three 
different time horizons: short, medium and 
long-term. Short-term risks and opportunities 
are articulated below, with the full TCFD report 
articulating medium and longer-term risks and 
opportunities available on our corporate 
website (www.corporate.saga.co.uk/about-us/
environmental-social-and-governance).

Short-term risks and opportunities
At the Group level, our business faces several 
short-term transition risks: 

1.  Our Travel business will face short-term 
risks including increased fuel costs and 
financial strain on Saga’s key third-party 
partners (such as airlines) as carbon taxation 
is used to drive climate transition, 
particularly on fossil-based fuels. 

2.  Direct and indirect carbon pricing and cost 

pass-on within the supply chain could reduce 
Saga’s financial returns as upstream supply 
materials costs increase, specifically on 
energy and fuel-intensive materials. 

3.  Saga’s market valuation may be impacted by 
investors challenging Saga’s commitment to, 
or progress on, climate-change 
commitments.

In the short-term, as a Group, we have the 
following climate-related opportunities:

1.  The Travel business can achieve a high ESG 

profile by responding to customers’ interest 
in climate-related issues and by 
demonstrating a responsible and sustainable 
approach to ESG. This has the potential to 
enable increased investment capacity 
through new green financing opportunities. 

Saga plc Annual Report and Accounts 2022 
 
 
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ESG continued

2.  For our ships, and our operations 

specifically, we can achieve increased 
climate leadership as well as a reduction in 
our carbon footprint by collaborating with 
new low carbon partners and exploring and 
taking advantage of fuel-efficient 
technologies.

3.  We can reduce our exposure to the rising 
price of carbon by reducing our carbon 
footprint and our contribution to climate 
change through, for example, utilising 
technology to optimise fuel consumption on 
our ships; implementing energy efficient air 
handling in our Enbrook office hub; and 
changing our colleague car scheme to hybrid 
or electric cars only.

Risk management
We carried out engagement workshops to hear 
from internal stakeholders across the business 
units and functions to identify and review 
potential climate impacts on the Group. We also 
consulted with external climate risk experts, 
Carbon Intelligence, to better understand 
sector-wide climate-related risks and 
opportunities. To progress our alignment to the 
TCFD framework, we will be developing our 
climate risk appetite during 2022 to determine 
the level to which we will accept, mitigate, 
transfer or control our climate-related risks. 

Metrics and targets 
We understand the critical importance of 
delivering sustainable growth and we have taken 
steps to measure our current impact on the 
environment and set targets to mitigate this. 
Our Energy and Carbon Statement has been 
prepared in accordance with our regulatory 
obligation to report greenhouse gas (GHG) 
emissions which can be found on page 30. 
To ensure transparency and accuracy, we also 
commit to having our carbon footprint verified 
by a third party and our 2021 CDP report 
can be found on our corporate website 
(www.corporate.saga.co.uk/media/1498/
saga-cdp-submission-2021.pdf). 

During the reporting period 1 February 2021 to 
31 January 2022, our measured Scope 1 and 2 
emissions (location-based) totalled 82,374 
tCO2e and reported Scope 3 emissions totalled 
2,385 tCO2e. 
Saga acknowledges that climate risk and climate 
strategy are interrelated and should be 
managed in unison to control our emissions.

We will be setting clear targets for our carbon 
and GHG emissions, aligned to our business 
strategy. While year on year our Scope 1 and 2 
emissions have increased by 118%, this can 
largely be attributed to an increase in marine 
fuel consumption by Saga’s cruise ships as travel 
restrictions due to COVID-19 have been lifted, 
causing travel to significantly increase.

2021/22 GHG emissions progress (Scope 1, 2 and 3 tCO2e)

102,582

104,622

84,759

39,173

2018/19

2019/20

2020/21

2021/22

 Scope 1

 Scope 2

 Scope 3

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35

Governance
Saga has always taken governance seriously and continued to do so over the past 12 months. 
As we develop our ESG strategy in detail, we will consider all governance implications. 

All colleagues are trained annually to ensure 
their understanding of the risks and the 
appropriate action to be taken if they encounter 
any activity of concern. 

Modern slavery, human rights  
and labour standards 
Saga conducts business in an ethical and 
transparent way. Policies to support recognised 
human rights principles include those on 
non-discrimination, health, safety and wellbeing 
and environmental issues. Our Modern Slavery 
Statement can be found on our corporate 
website (www.corporate.saga.co.uk/media/1418/
modern-slavery-and-human-trafficking-
statement-2021.pdf) alongside our Labour 
Standards Policy (www.corporate.saga.co.uk/
media/1507/labour-standards-policy-final.pdf). 

Responsible investments
Our approach to investments continues to 
ensure robust ESG factors are considered when 
making investments. Saga’s subsidiary boards 
consider investment decisions, including 
requiring external investment managers to 
consider ESG risk factors and report on ESG 
metrics where appropriate, and the plc Board 
considers and approves all material investments.

ESG Task Force
Governance is at the heart of our sustainability 
ambitions and, while recognising that there was 
more that needed to be done to speed up our 
approach on ESG, we moved to adapt our 
internal governance and oversight of this area 
and to increase the number of people involved. 
Our Environmental Committee, which met 
frequently, was replaced with an ESG Task 
Force, led by the strategy function. 

The Task Force reports into the Executive 
Leadership Risk Committee and has 
responsibility for setting the priorities on 
which Saga should focus to deliver an approach 
to ESG with great scale, ambition and impact. 
Pulling in expertise and representation from 
across the Group, the Task Force will be 
overseen by Paula Kerrigan, Saga’s new Chief 
Strategy and Innovation Officer and Helen 
Webb, Saga’s Chief Risk and Compliance Officer. 
Euan Sutherland, Saga’s Group CEO is the ESG 
representative on the Board.

Risk management
Our risk management framework has been 
designed in conjunction with external risk 
expertise to bring together best practice risk 
management standards and draw upon risk 
standards and professional body guidance. 
These standards, frameworks and guidelines 
support specific design considerations of our 
risk framework, which can be found on page 75.

The Risk Committee considers the Group’s overall 
risk tolerance, including climate-related risks, 
ensuring that Saga’s exposure to environmental 
and climate-related risks is clearly articulated, 
monitored and mitigated as part of the Group’s 
overall risk management approach.

Anti-bribery and corruption
The Group values its reputation for financial 
probity and integrity and recognises that it has 
a primary duty to protect its customers from all 
financial crime, including bribery and corruption. 
The Group takes a zero-tolerance approach to 
incidents involving bribery and corruption and 
has a policy which lays out clear guidance for the 
appropriate assessment of any risk of bribery 
and corruption across all businesses. 

Saga plc Annual Report and Accounts 2022 
 
 
36

Group Chief Financial Officer’s Review

A RESILIENT BUSINESS, 
ON COURSE FOR GROWTH

The Travel result sits between the base case and 
downside scenarios we modelled, consistent 
with an environment that remained constantly 
challenging but, where for the Cruise business, 
we were able to restart trading in mid-year. 
Cruise was EBITDA positive for the second half, 
and cash positive for the full year, which we 
believe puts us in a much better position than 
many of our, often much larger, competitors. 
The higher loss of the Cruise business compared 
with the prior year was mainly due to increased 
financing costs following delivery of our second 
ship in October 2020 and return to service 
costs in the first part of 2021, partially offset by 
much improved results following the resumption 
of trading from the end of June.

Insurance results were in line with expectations, 
and while profit was lower than in the prior year, 
this was in part due to increased marketing 
investment as we returned to television 
advertising in the later part of the year. Given 
the timing of the spend, as well as the lead time 
in translating improved brand awareness and 
consideration into hard sales, the benefits of 
almost all of this spend will be in future years.

More generally however, the business is in a 
much stronger position than it was three years 
ago, with a second year of policy growth in the 
core motor and home products, and at stable 
margins.

The reported loss before tax for 2021/22 of 
£23.5m was materially better than the £61.2m 
loss in the prior year, mainly due to significantly 
lower restructuring costs, as well as the £59.8m 
goodwill impairment included in the 2020/21 
results.

Looking to the future, 2022/23 should see 
improved performance, but we are still 
navigating external challenges. This is especially 
the case for Travel, where customer confidence 
is improving but is still impacted by COVID-19 
uncertainty. For Tour Operations, we are aiming 
to achieve break even after two years of heavy 
losses, and clearly our ambition is to achieve 
a much better performance in the future. 
Similarly for Cruise, the current year will 
see some impact from COVID-19 in terms of 
itinerary disruption, the cost of the measures 
we are taking to protect customers and the earn 
through of customer discounts offered in 2020. 

James Quin 
Group Chief Financial 
Officer

Underlying (Loss)/
Profit Before Tax1

(£6.7m)

2021 – £17.1m

Loss before tax

(£23.5m)

2021 – (£61.2m)

“The past 12 months have been 
a time of considerable progress, 
and I would like to thank everyone 
in the Finance Team and all our 
other stakeholders.”

While Saga is in much better shape than it was 
12 months ago, results for 2021/22 reflect the 
ongoing impact of the COVID-19 pandemic on 
our Travel operations, with an Underlying Loss 
Before Tax1 in the Travel business of £79.3m, in 
line with the previous year. As a result, we 
reported an Underlying Loss Before Tax1 of 
£6.7m and an overall loss before tax of £23.5m.

The Underlying Loss Before Tax1 of £6.7m 
compares to a profit of £17.1m in the previous 
year, with the change mainly relating to higher 
marketing costs, as well as the impact of 
increased motor insurance claims frequency as 
miles driven returned closer to normal levels 
and other smaller factors such as lower private 
medical insurance profitability. 

1  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 202237

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However, Cruise demand continues to be strong 
and price increases should largely offset the 
impact of inflation on our costs. In Retail 
Broking, a very competitive motor market and 
regulatory changes equalising new business 
and renewals pricing will adversely impact 
profitability but this should reduce over time 
as customers see less need to shop around on 
renewal, and with more focus on product and 
service quality.

Overall, these factors make providing specific 
earning guidance very challenging for this year, 
but at a minimum we expect a return to positive 
profit contribution, with growth in sales and 
profits in future years from 2022/23 levels.

In terms of our financial position, this was a year 
of real progress. Despite the Underlying and 
reported loss before tax, we generated positive 
Available Operating Cash Flow2 of £75.8m, 
compared with £3.4m in the prior year, and net 
debt reduced from £760.2m to £729.0m. The 
2021/22 year benefited from positive working 
capital movements in Cruise, as the business 
recommenced trading, compared with 
significant cash injections into the Travel 
businesses in the prior year. 

Available Operating Cash Flow2, excluding 
Travel, was £89.4m compared with £92.3m in 
the prior year, which again demonstrates how 
important it has been for the Group to have a 
fully operational Insurance business throughout 
the pandemic. 

In July 2021, we concluded the issuance of a new 
five-year £250m fixed-rate unsecured bond, 
with the proceeds used to repay £100m of 
existing bonds and to repay in full the £70m 
term loan. After costs, these transactions 
increased Available Cash2 by £76m. As a result, 
we have more than enough liquidity to cope with 
potential short-term risks as we emerge from 
the pandemic; we have no corporate debt 
maturities until 2024 and the bonds offer us 
much better flexibility than bank debt. Reducing 
debt remains a priority and we will restart 
repayments of ship debt from June 2022.

The past 12 months have been a time of 
considerable progress, and I would like to thank 
everyone in the Finance Team and all our other 
stakeholders, who have worked long hours in 
helping us navigate some choppy waters. Our 
goal now is to capitalise on Saga’s opportunities, 
while keeping a tight focus on downside risks.

Operating performance
Group income statement

£m

Revenue3

Underlying (Loss)/Profit Before Tax2

Total Retail Broking (earned)

Underwriting

Total Insurance

Travel

Other Businesses and Central Costs

Net finance costs4

Total Underlying (Loss)/Profit Before Tax2

Net fair value (losses)/gains on derivatives

(Impairment)/profit on disposal of assets

Restructuring costs

Charge on closure of defined benefit pension scheme

Foreign exchange gains on river cruise ship leases

Costs incurred for ship debt holiday

Net profit on disposal of businesses

Impairment of Travel goodwill

Loss before tax

Tax expense

Loss after tax

Basic earnings per share:

Underlying (Loss)/Earnings Per Share2

Loss per share

12m to 
Jan 2022

Change

12m to 
Jan 2021

377.2

11.7%

337.6

66.4

54.1

120.5

(79.3)

(29.3)

(18.6)

(6.7)

(2.7)

(4.3)

(6.3)

(2.0)

0.9

(2.4)

– 

– 

(23.5)

(4.5)

(28.0)

(12.5%)

(7.8%)

(10.5%)

(1.0%)

(30.8%)

(12.0%)

(139.2%)

61.6%

31.8%

58.7%

75.9

58.7

134.6

(78.5)

(22.4)

(16.6)

17.1

1.7

2.0

(30.8)

–

–

–

8.6

(59.8)

(61.2)

(6.6)

(67.8)

(11.1p)

(20.1p)

(184.1%)

70.0%

13.2p

(67.0p)

2  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

3  Revenue is stated net of ceded reinsurance premiums earned on business underwritten by the Group of £123.7m (2021: £142.8m)

4  Net finance costs exclude Cruise finance costs, net fair value (losses)/gains on derivatives and IAS 19R pension interest costs

Saga plc Annual Report and Accounts 2022 
 
 
38

Group Chief Financial Officer’s Review continued

Underlying Basic (Loss)/
Profit Per Share5

(11.1p)

2021 – 13.2p

Basic loss per share

(20.1p)

2021 – (67.0p)

The Group’s business model is based on 
providing high-quality and differentiated 
products to its target demographic, 
predominantly focused on insurance and travel. 
The Insurance business operates mainly as a 
broker, sourcing underwriting capacity from 
selected third-party insurance companies, and, 
for motor and home, also from the Group’s 
in-house underwriter. Travel is composed of 
Tour Operations and Cruise. Other Businesses 
comprises Saga Personal Finance, Saga 
Publishing and MetroMail, a mailing and 
printing business.

Revenue 
Revenue increased by 11.7% to £377.2m (2021: 
£337.6m) due to the restart of the Travel 
business in the second half of the year, partially 
offset by lower Retail Broking revenues, largely 
as a result of the sale of the Bennetts business 
in August 2020.

Underlying (Loss)/Profit Before Tax5
Underlying Profit Before Tax5 decreased from 
£17.1m to an Underlying Loss Before Tax5 of 
£6.7m. This was partly due to a reduction in 
Retail Broking profitability, mainly as a result 
of lower renewal margins in private medical 
insurance (PMI) and increased television 
advertising spend to support the relaunch 
of the brand in the Other Businesses and 
Central Costs segment.

Net finance costs in the year were £18.6m 
(2021: £16.6m), which excludes finance costs 
that are included within the Travel division of 
£19.5m (2021: £13.6m). The increase of 12.0% 
was largely due to the higher bond interest 
costs following the completion of the new bond 
issue in July 2021. This was partially offset by 
a reduction in bank debt interest costs due to 
a lower level of bank debt in the current year 
compared with the prior year.

Loss before tax
Loss before tax for the year of £23.5m includes 
a £2.7m fair value loss on derivatives de-
designated in the year due to the suspension 
of Travel operations, £6.3m of restructuring 
costs, mainly relating to the Tour Operations 
business, a £2.0m charge due to the closure of 
the defined benefit pension scheme and £2.4m 
of costs incurred on the ship debt holiday, 
partially offset by £0.9m foreign exchange gains 
on river cruise ship leases.

The loss before tax for 2021/22 also includes 
a net impairment of assets of £4.3m that 
represents £10.2m and £0.5m of impairments 
and loss on disposals of software and property, 
plant and equipment respectively, mainly relating 
to the Tour Operations business, £1.0m of 
impairments on assets held for sale, a £7.1m 
profit on disposal of assets, after costs of £0.1m, 
in relation to a sale of property and a £0.3m gain 
on a lease modification within right-of-use assets.

The prior year includes a £59.8m impairment to 
Travel goodwill and £30.8m of restructuring 
costs, offset by an £8.6m profit on the disposal 
of non-core businesses, £2.0m net gains on the 
disposal of assets and a £1.7m fair value gain on 
derivatives de-designated in the prior year.

Tax expense
The Group’s tax charge for the year was £4.5m 
(2021: £6.6m), representing a tax effective 
rate of negative 19.1% (2021: negative 471.4%), 
excluding the goodwill impairment charge. 
In both the current and prior years, the 
difference between the Group’s tax effective 
rate and the standard rate of corporation tax 
of 19%, is mainly due to the Group’s Cruise 
business entering the tonnage tax regime 
on 1 February 2020. 

There was an adjustment in the current year for 
the under provision of prior-year tax of £1.0m 
(2021: £1.6m under provision) and the impact of 
the change in the tax rate on opening deferred 
tax balances of £2.6m credit (2021: £1.7m credit). 

Earnings per share
The Group’s Underlying Basic Loss Per Share5 
was 11.1p (2021: Profit 13.2p). The Group’s 
reported basic loss per share was 20.1p (2021: 
loss of 67.0p). 

5  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 202239

Insurance

Insurance, which comprises Retail Broking and Insurance Underwriting, performed well 
in the year, generating strong cash flow.

Retail Broking
The Retail Broking business 
provides tailored insurance 
products and services, 
principally motor, home, private 
medical and travel insurance. 

Its role is to price the policies and source the 
lowest cost of risk, whether through the panel 
of motor and home underwriters or through 
solus arrangements for private medical and 
travel insurance. 

The Group’s in-house insurer, Acromas 
Insurance Company Limited (AICL), sits on the 
motor and home panels and competes for that 
business with other panel members on equal 
terms. AICL offers its underwriting capacity 
on the home panel through a coinsurance deal 
with a third party, and so the Group takes no 
underwriting risk for that product. Even if 
underwritten by a third party, the product is 
presented as a Saga product and the Group 
manages the customer relationship.

Gross written 
premiums
£563.6m

2021 – £581.5m 

Retail Broking 
written revenue
£183.7m

2021 – £192.3m

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Total

373.4

208.1

581.5

102.5

11.1

25.2

53.5

192.3

185.5

12m to Jan 2022

12m to Jan 2021

Motor 
Broking

Home 
Broking

Other 
Broking

Total

Change

Motor 
Broking

Home  
Broking

Other 
Broking

105.0

205.5

310.5

43.2

6.6

11.0

27.4

88.2

85.6

153.2

96.5

354.7

(5.0%)

131.3

151.9

–

3.4

208.9

0.4% 204.6

153.2

29.0

3.2

10.9

17.1

60.2

60.2

563.6

105.4

9.8

21.9

99.9

33.2

–

–

2.1

(3.1%)

335.9

2.8%

(11.7%)

(13.1%)

(4.5%)

37.6

8.1

14.5

31.3

91.5

46.6

(12.9%)

35.3

35.6

183.7

181.4

(2.2%)

88.8

90.2

3.5

93.7

36.2

–

–

4.4

40.6

36.5

–

151.9

28.7

3.0

10.7

17.8

60.2

60.2

£m

Gross written premiums (GWP):

Brokered

Underwritten

GWP

Broker revenue

Instalment revenue

Add-on revenue

Other revenue

Written revenue

Written gross profit

Marketing expenses

Written gross profit after 
marketing expenses

(17.5)

(7.1)

(3.6)

(28.2)

(8.5%)

(17.3)

(6.0)

(2.7)

(26.0)

68.1

53.1

32.0

153.2

(3.9%)

71.5

54.2

33.8

159.5

Other operating expenses

(38.0)

(27.9)

(20.7)

(86.6)

(1.1%)

(40.1)

(26.3)

(19.3)

(85.7)

Written Underlying PBT6

Written to earned adjustment

Earned Underlying PBT

Saga-branded policies in force 

Third-party panel share7

30.1

(0.2)

29.9

884k

30.1%

25.2

–

25.2

11.3

–

11.3

66.6

(9.8%)

(0.2) (109.5%)

66.4

(12.5%)

31.4

2.1

33.5

27.9

–

27.9

14.5

–

14.5

73.8

2.1

75.9

682k

129k

1,695k

2.6%

867k

677k

108k

1,652k

(0.3ppt) 30.4%

6  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

7  Third-party underwriter’s share of the motor panel for Saga-branded policies

Saga plc Annual Report and Accounts 2022 
 
 
40

Group Chief Financial Officer’s Review continued

Retail Broking written 
Underlying Profit 
Before Tax8
£66.6m

2021 – £73.8m 

Retail Broking Underlying Profit Before Tax8 
on a written basis (which excludes the impact 
of the written to earned adjustment) reduced to 
£66.6m from £73.8m, and on an earned basis 
(which includes the impact of the written to 
earned adjustment), reduced to £66.4m 
from £75.9m.

Retail Broking earned 
Underlying Profit 
Before Tax8
£66.4m

2021 – £75.9m 

Retail Broking written 
gross profit (after 
marketing expenses)
£153.2m

2021 – £159.5m

The written to earned adjustment of negative 
£0.2m in the current year compares with a 
£2.1m positive adjustment in the prior year. 
The prior year broking result benefited from 
price reductions implemented by AICL in 2019 
that improved broking margins, but with these 
improvements partially deferred during 
2019/20 and earned during the 2020/21 
financial year.

A key metric for the Retail Broking business is 
written gross profit, after deducting marketing 
expenses, but before overheads. This reduced 
from £159.5m in the prior year to £153.2m in 
the current financial year due to the sale of 
Bennetts in August 2020. Excluding Bennetts, 
written gross profit after marketing expenses 
increased by £0.3m, due to a £3.2m 
improvement in motor, offset by a £1.1m 
reduction in home and a £1.8m reduction in 
other broking. 

For Saga-branded motor and home insurance, in 
terms of the total gross margin after marketing 
expenses, new business profits reduced by 
£6.2m, while there was a £8.3m improvement 
in renewal profits. 

The reduction in new business profits is due to 
investment in television advertising and lower 
motor new business margins due to competitive 
market conditions. The increase in renewal 
profits is principally due to a 5% increase in 
motor renewal policies, coupled with higher 
renewal margins driven by the continued growth 
of our three-year fixed-price products. The 
higher renewal margins were, in part, due to low 
net rate inflation during the year compared with 
the inflation assumptions built into three-year 
fixed-price pricing.

The average gross margin per policy for 
Saga-branded motor and home combined, 
calculated as written gross profit less marketing 
expenses divided by the number of policies sold, 
was £74.2 in the year, compared with £73.8 in 
the prior year.

While Retail Broking earnings have reduced year 
on year, the Insurance business has shown good 
progress in the past 12 months:

•  Saga-branded motor and home policies in 

force increased by 1.4% in the year.
•  Sustained improvement in customer 

retention to 82.8% across motor and home, 
which was 2.3ppts higher than the prior year 
and 7.7ppts higher than 2019/20.

•  755k three-year fixed-price policies were 
sold in the year; 47% of total motor and 
home policies in force, with 57% of direct 
new business taking the product.

•  Direct new business sales for motor and 

home were 59% of the total, stable on the 
prior year but around 9ppts higher than in 
the 2018/19 year.

Written profit and gross margin per policy for 
motor and home are stated after allowing for 
deferral of part of the revenues from three-year 
fixed-price policies, which is then recognised in 
profit or loss when the option to renew those 
policies at a predetermined fixed price is 
exercised or lapses, recognising inflation risk 
inherent in this product. As at 31 January 2022, 
£8.7m (2021: £9.9m) of income had been 
deferred in relation to three-year fixed-price 
policies, £7.3m (2021: £5.0m) of which related 
to income written in the year to 31 January 
2022. The reduction in the amount deferred is 
due to new three-year fixed-price sales during 
the 2021/22 year being lower than in 2019/20, 
the year the product was launched, with the 
latter group of policies having all now passed the 
second renewal. The reduction in the number of 
three-year fixed-price policies within the first 
and second renewal was partially offset by 
higher assumed inflation assumptions.

Motor Broking
Gross written premiums decreased by 7.6% due 
to the sale of the Bennetts business on 7 August 
2020, therefore the current year results include 
no trading results for Bennetts compared with 
six months’ worth included in the prior year.

Excluding Bennetts, gross written premiums 
decreased by 0.3%. This reduction is due to 
lower average premiums per policy, partially 
offset by a 1.3% increase in the number of core 
Saga-branded policies. Gross written premiums 
from business underwritten by AICL increased 
0.4% to £205.5m (2021: £204.6m), partly due 
to a 0.3ppt decrease in third-party panel share 
to 30.1% (2021: 30.4%). Other revenue declined 
by £3.9m, due primarily to the sale of Bennetts.

Written gross profit minus marketing expenses 
was £68.1m (2021: £71.5m), contributing £72.8/
policy (2021: £66.9/policy). Excluding Bennetts 
results from the prior year, motor written gross 
profit minus marketing expenses for 2021 was 
£65.0m, contributing £70.3/policy. 

The increase in written gross profits excluding 
Bennetts is mainly due to a 5% increase in 
motor renewal policies and higher renewal 
margins on the three-year fixed-price product, 
partially offset by investment in television 
advertising of £3.0m and competitive new 
business market conditions. 

8  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 202241

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Home Broking
Gross written premiums increased by 0.9% due 
to a 0.3% increase in average premiums and a 
0.6% increase in core policies.

Written gross profit minus marketing expenses 
was £53.1m (2021: £54.2m), and on a per policy 
basis this was £76.2/policy (2021: £78.2/policy). 
The decrease is due to £1.6m of television 
advertising spend compared with zero in the 
prior year.

Other Broking
The Other Insurance Broking business primarily 
comprises PMI and travel insurance.

Gross written premiums increased 6.6% as a 
result of higher sales of travel insurance, with 
policies in force increasing from 50k in the prior 
year to 77k as a result of increased customer 
confidence in the travel outlook and fewer 
restrictions on travel than in the prior year.

Gross profits after marketing costs relating to 
travel insurance products increased by £1.0m.

Sales for the PMI product were stable; however, 
gross profit after marketing costs was £6.0m 
lower. This reduction is a result of pricing 
changes that have reduced renewal margins, 
alongside a lower profit share which is in line 
with expectations as claims have risen post 
COVID-19 lockdowns.

Profitability of the Group’s claims management 
and credit hire businesses were adversely 
impacted during the prior year due to lower 
claims volumes as a result of reduced repair 
activity during the COVID-19 lockdown, as well 
as the exit from a claims handling contract for 
a third party. This has again continued into this 
year due to a further COVID-19 lockdown, but 
was more than offset by better-than-expected 
recovery against previously written down credit 
hire debt.

Underwriting

£m

Net earned premium

Other revenue

Revenue

Claims costs

Reserve releases

Other cost of sales

Gross profit

Operating expenses

Investment return

Quota share net cost

Underlying Profit Before Tax10

Reported loss ratio

Expense ratio

Reported COR

Current year COR

Number of earned policies

Policies in force – Saga motor

12m to Jan 2022

12m to Jan 2021

Reported

Quota 
share Underlying9

Change

Reported

a

b

c

d

e

f

51.5

33.2

84.7

(44.3)

18.3

(3.9)

(29.9)

54.8

(4.2)

3.5

–

54.1

(b+c)/a

(d+f)/a

(e+f)/a

(e+f-c)/a

30.7%

9.6%

40.3%

61.9%

(110.0)

161.5

(11.9%)

28.8

(81.2)

87.7

(23.8)

12.7

76.6

(4.6)

6.9

(4.3)

2.0

–

4.4

540.0%

165.9

(9.0%)

(132.0)

42.1

(16.6)

(106.5)

59.4

(11.1)

7.8

(2.0)

54.1

54.2%

16.7%

70.9%

96.3%

711k

629k

4.6%

12.0%

6.7%

10.1%

(7.0%)

(4.7%)

(6.0%)

31.0%

(7.8%)

(1.0ppt)

1.1ppt

0.1ppt

4.9ppt

(6.9%)

3.5%

54.7

19.7

74.4

(42.2)

30.6

(4.9)

(16.5)

57.9

(2.9)

3.7

–

58.7

15.6%

10.5%

26.1%

67.2%

Quota 
share Underlying9

(128.7)

183.4

20.7

(1.0)

(108.0)

182.4

96.1

(7.0)

12.9

(138.3)

37.6

(17.8)

102.0

(118.5)

(6.0)

7.7

(4.6)

2.9

–

63.9

(10.6)

8.3

(2.9)

58.7

55.2%

15.6%

70.8%

91.4%

764k

608k

9  Underlying within Insurance Underwriting shows the commercial position of the business by removing the impact of the proportional line-item accounting of 

the quota share reinsurance arrangements

10  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
42

Group Chief Financial Officer’s Review continued

Underwriting 
Underlying Profit 
Before Tax12
£54.1m

2021 – £58.7m 

Current year COR
96.3%

2021 – 91.4% 

Prior year reserve 
releases
£42.1m

2021 – £37.6m

£m

Motor insurance

Home insurance

Other insurance

The Group’s in-house underwriter, AICL, 
continues to play an important role on the 
motor panel, providing a significant source of 
competitively priced underwriting. AICL also 
underwrites a portion of the home panel, 
although all home underwriting risk is passed 
to third-party insurance and reinsurance 
providers. AICL also has excess of loss and 
funds-withheld quota share reinsurance 
arrangements in place relating to its motor 
underwriting line of business, which transfer 
a significant proportion of motor insurance risk 
to third-party reinsurers.

Excluding the impact of the quota share 
reinsurance arrangements11, net earned 
premiums decreased by 11.9% to £161.5m (2021: 
£183.4m) reflecting a 6.9% reduction in the 
number of earned policies underwritten by AICL 
coupled with a 5.4% decrease in average earned 
premiums. The reduction in the number of 
earned policies was mainly due to lower volumes 
on non-Saga panels.

Also excluding the impact of the quota share 
arrangement11, AICL saw an increase in the 
current year underlying combined operating 
ratio (COR) to 96.3% (2021: 91.4%). The prior 
year benefited from significantly reduced motor 
claims frequencies due to customers driving 
fewer miles during COVID-19 lockdowns. While 
this was also a factor in the first three months of 
2021/22, motor claims experience for the latter 
nine months of the 2021/22 year was broadly in 
line with pricing assumptions. 

Prior year reserve releases of £42.1m (2021: 
£37.6m) have resulted in an underlying reported 
COR of 70.9% (2021: 70.8%). The Group retains 
an economic interest in motor reserve 
development with reserve releases on other 
lines typically having limited net impact on AICL 
profit. Reserve releases for the past two years 
can be analysed as follows:

12m to Jan 2022

12m to Jan 2021

Reported Quota share Underlying11

Change

Reported Quota share Underlying11

16.0

–

2.3

18.3

(26.5)

0.1 

2.6

(23.8)

42.5

(0.1)

(0.3)

42.1

28.1

(0.4)

2.9

12.0%

30.6

(8.6)

–

1.6

(7.0)

36.7

(0.4)

1.3

37.6

Excluding the impact of the quota share 
arrangement11, the investment return decreased 
by £0.5m to £7.8m (2021: £8.3m) due to a 
reduced investment portfolio and lower 
reinvestment yields.

Reserve releases reflect continued favourable 
experience on large bodily injury claims relating 
to prior accident years. In addition, part of the 
additional component of reserve margin for the 
increased uncertainty over claims development 
held in respect of the 2020/21 accident year has 
been released in the current year.

While the Group remains prudently reserved 
and expects to see ongoing reserve releases in 
2022/23, these are expected to be at a lower 
level than in 2021/22. Beyond 2022/23, the 
Group is targeting a reported combined ratio, 
before the quota share reinsurance 
arrangements11, of around 97%, in line with 
previous expectations. 

11  Underlying within Insurance Underwriting shows the true commercial position of the business by removing the impact of the proportional line-item accounting 

of the quota share reinsurance arrangements

12  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022S
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43

Travel

12m to Jan 2022

12m to Jan 2021

Cruise

18.9

(13.9)

(7.1)

(7.3)

0.2

(13.5)

(41.6)

Total 
Travel

51.6

(16.5)

(14.9)

(33.7)

0.2

(13.6)

(78.5)

3,150

2,716

6 

61 

83%

241 

13

6 

61 

83%

241 

Travel Underlying 
Loss Before Tax13
(£79.3m)

2021 – (£78.5m) 

Average revenue 
per passenger
£3,055

2021 – £2,716

£m

Revenue

Gross loss

Marketing expenses

Other operating expenses

Investment return

Finance costs

Underlying Loss Before Tax13

Tour 
Operations

12.2

(0.5)

(8.7)

(21.7)

–

(0.7)

(31.6)

Cruise

82.5

(7.7)

(12.1)

(9.2)

0.1 

(18.8)

(47.7)

Total 
Travel

94.7

(8.2)

(20.8)

(30.9)

Change

83.5%

50.3%

(39.6%)

8.3%

0.1 

(50.0%)

(19.5)

(79.3)

(43.4%)

(1.0%)

Average revenue per passenger (£)

1,356

3,750

3,055

12.5%

Tour Operations passengers (’000)

9

Cruise passengers (’000)

Cruise passenger days (’000)

Load factor

Per diem (£)

22

274

68%

299

9

22

274

68%

299

(30.8%)

266.7%

349.2%

(15.0ppt)

24.1% 

Tour 
Operations

32.7

(2.6)

(7.8)

(26.4)

–

(0.1)

(36.9)

2,515

13

The Group’s Travel businesses were suspended 
in mid-March 2020 following government 
restrictions introduced as a result of the 
COVID-19 pandemic. The Cruise business 
resumed on 27 June 2021 with the first sailing 
of Spirit of Discovery, and Spirit of Adventure’s 
inaugural cruise on 26 July 2021. The Cruise 
business operated Spirit of Discovery in UK 
waters through July with a government-
enforced load factor restriction of 50%. This 
was removed from the end of July. In the second 
half, the Cruise business operated without 
interruption but in a continually changing 
environment that resulted in late itinerary 
changes for our customers and load factor 
restrictions at various ports in Europe. The Tour 
Operations business commenced a small 
number of UK-based holidays in June 2021 and 
international holidays, tours and river cruises, 
focused within Europe, commenced in 
September 2021, albeit with very low volumes 
due to ongoing COVID-19 travel restrictions. 

Marketing expenses have increased by £5.9m to 
£20.8m (2021: £14.9m) to support the restart 
of operations and a return to a normalised 
trading in 2022/23, especially in Cruise. Other 
operating expenses have decreased by £2.8m 
as a result of actions taken after the decision to 
suspend operations in the prior year to downsize 
the overhead cost base whilst operations were 
paused. The overheads cost base has begun to 
scale up to support the return to service, but 
not to the same levels as before.

A significant number of changes have been made 
to how the Travel businesses operate to provide 
peace of mind and ensure the safety of 
customers and colleagues, including the 
requirement that all guests must be fully 
vaccinated against COVID-19, which means two 
doses plus a booster from 1 February 2022, 
at least 14 days before departure.

The Tour Operations business (comprising 
Saga Holidays and Titan Travel) continues to 
be significantly impacted by COVID-19, with 
passenger volumes well below pre-2019 levels. 
We are responding to these challenges by 
combining the operations of Saga Holidays and 
Titan to position ourselves for growth and 
create a lower-cost, more agile and dynamic 
operation which is focused on the changing 
needs of our customers.

This will maximise efficiency in touring, where 
the product offerings are highly complementary, 
and we will create a new hotel stay proposition 
to be launched later in 2022. Management of 
our river cruise operation is being transferred 
to our Cruise team, who have a demonstrable 
track record of operating cruise ships 
successfully, both in terms of customer service 
and commercial outcomes.

These actions place us in a strong position as 
travel restrictions ease and customer demand 
builds during 2022.

13  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
44

Group Chief Financial Officer’s Review continued

Forward Travel sales 
Cruise bookings for 2022/23 are higher than 
the same point two years ago by 46% and 9ppt 
for revenue and load factor respectively due to 
high levels of pent-up demand for cruises and 
completion of the cruise transformation 
programme, with per diems also 15% higher 
than at the same point two years ago. 

Tour Operations bookings for 2022/23 are 
below the same point two years ago by 30% and 
35% for revenue and passengers respectively. 
This is due to continued customer caution in 
relation to overseas travel. 

£m

Cruise revenue (£m)

Load factor

Per diems (£)

Saga Holidays and Titan combined revenue (£m)

Saga Holidays and Titan combined passengers (’000)

Other Businesses and Central Costs

Current-year departures

20 March 
2022

160.5

73%

319

131.9

53.8

Change

45.6%

9ppts

14.7%

(29.9%)

(35.3%)

22 March 
2020

110.2

64%

278

188.1

83.1

£m

Revenue:

Personal Finance

Healthcare

Media and printing

Other

Total revenue

Gross profit

Operating expenses

IAS 19R pension charge

Net finance costs

Underlying Profit/(Loss) Before Tax14

12m to Jan 2022

12m to Jan 2021

Other 
Businesses

Central 
Costs

Total

Change

Other 
Businesses

Central 
Costs

5.9

–

9.9

–

15.8

5.7

(3.9)

–

–

1.8

– 

–

–

1.5

1.5

3.4

(32.9)

(1.6)

(18.6)

(49.7)

5.9

–

9.9

1.5

17.3

9.1

(1.7%)

(100.0%)

8.8%

(25.0%)

(3.9%)

(2.2%)

(36.8)

(26.5%)

(1.6)

(18.6)

(47.9)

38.5%

(12.0%)

(22.8%)

6.0

0.9

9.1

–

16.0

5.6

(2.8)

–

–

2.8

–

–

–

2.0

2.0

3.7

(26.3)

(2.6)

(16.6)

(41.8)

Total

6.0

0.9

9.1

2.0

18.0

9.3

(29.1)

(2.6)

(16.6)

(39.0)

Other Business and 
Central Costs 
Underlying Loss 
Before Tax14
(£47.9m)

2021 – (£39.0m)

The Group’s Other Businesses include Saga 
Personal Finance, the Saga Publishing business 
and MetroMail, a mailing and printing business. 

Underlying Profit Before Tax14 for Other 
Businesses combined is broadly in line with 
the prior year, with the prior year benefiting 
from one month’s worth of trading from the 
Healthcare business that was divested in 
March 2020.

Central operating expenses increased to 
£32.9m (2021: £26.3m). Administration costs, 
adjusted for transfers to local business units, 
were flat on the prior year, but net costs 
increased by £6.6m due to lower Group 
recharges to the Travel division and a £3.2m 
increase in central marketing costs.

This latter increase was due to the Group’s 
rebranding exercise as well as production and 
other setup costs relating to the television 
advertising campaign launched in October 2021.

Net finance costs in the year were £18.6m 
(2021: £16.6m), which excludes finance costs 
that are included within the Travel division of 
£19.5m (2021: £13.6m). The increase was largely 
due to higher bond interest costs following the 
completion of the new bond issue in July 2021. 
This was partially offset by a reduction in bank 
debt interest costs following the repayment of 
all drawn bank facilities in July 2021.

14  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
45

Available Operating 
Cash Flow15 
(excluding Travel)
£89.4m

2021 – £92.3m 

Available Operating 
Cash Flow15
£75.8m

2021 – £3.4m

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Cash flow and liquidity

Available Operating Cash Flow15
Available Operating Cash Flow15 is made up of 
the cash flows of unrestricted businesses and 
the dividends paid by restricted companies, less 
any cash injections to those businesses. 
Unrestricted businesses include Retail Broking 
(excluding specific ring-fenced funds to satisfy 
FCA regulatory requirements), Other 
Businesses and Central Costs, and the Group’s 
Cruise business. Restricted businesses include 
AICL and Tour Operations.

Excluding cash transfers to and from the Travel 
business, Group cash flows demonstrated 
considerable resilience in the year, with an 
Available Operating Cash Flow15 of £89.4m 
compared with £92.3m in the prior year. Trading 
EBITDA15 for unrestricted businesses reduced 
by £19.9m, partly due to reduced renewal 
margins in PMI within the Retail Broking 
segment and increased television advertising 
spend to support the brand. This was largely 
offset by an increase in working capital inflows 
from £7.0m to £15.2m, mainly due to the Retail 
Broking segment and a £10.5m increase in 
dividends paid by AICL.

Since the Group’s Travel businesses were 
suspended in March 2020, the Group has 
provided additional liquidity into the Travel 
businesses to meet supplier and other trading 
payments, and to enable repayment of customer 
refunds where requested.

For Tour Operations, which now operates as a 
ring-fenced fund, the Group provided £36.4m of 
cash to the business to cover trading cash flows 
in the current year.

This is a reduction of £27.7m when compared 
with the £64.1m funded in 2020/21, which is 
mainly due to the establishment of the stand-
alone ring fence in 2020 as well as high level of 
supplier payments in the prior year. At 31 
January 2022, the Tour Operations ring-fenced 
business held cash of £32.4m, of which £23.4m 
is held in trust. In the second half of the year, the 
Group agreed with the Civil Aviation Authority 
to hold a minimum of £5.6m of cash outside of 
trust within the ring-fenced businesses.

During the year, the Cruise business reported 
an operating cash inflow of £22.8m (2021: cash 
outflow £24.8m), with an increase in advance 
customer receipts of £28.5m (2021: reduction 
of £8.1m), offset by net trading costs of £2.7m 
(2021: £25.7m) and capital expenditure of 
£3.0m (2021: net inflow of £9.0m). Net of 
interest costs of £15.2m (2021: £8.6m), the 
Cruise business reported net cash inflow of 
£7.6m for 2021/22 compared to a net outflow 
of £33.4m in the prior year. 

The improvement compared with the prior year 
is a result of the Cruise business resuming 
operations in the latter part of the first half, 
enabling the business to start collecting 
payments on the cruises that sailed in the 
second half of the year and the beginning of 
2022.

As a result of the reduction in cash injections to 
the Travel business in the year when compared 
with the prior year, Available Operating Cash 
Flow15 increased from an inflow of £3.4m in the 
prior year to £75.8m in the current year.

15  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
46

Group Chief Financial Officer’s Review continued

£m

Retail Broking Trading EBITDA

Other Businesses and Central Costs Trading EBITDA

Trading EBITDA from unrestricted businesses16,17 

Dividends paid by Underwriting business

Working capital and non-cash items18

Capital expenditure funded with Available Cash16

Available Operating Cash Flow before cash injections to Travel operations16

Cash injection into Tour Operations business

Cruise Available Operating Cash Flow

Available Operating Cash Flow16

Restructuring costs paid

Interest and financing costs

Business and property disposals

Tax receipts

Other payments

Change in cash flow from operations

Net proceeds from capital raise

Change in bond debt

Change in bank debt

Cash at 1 February

Available Cash at 31 January16

12m to 
Jan 2022

Change

12m to 
Jan 2021

73.2

(21.5)

51.7

35.0

15.2

(12.5)

89.4

(36.4)

22.8

75.8

(1.7)

(42.4)

4.5 

5.7

(10.7)

31.2

–

150.0 

(70.0)

75.4 

186.6

(10%)

(115%)

(28%)

43%

117%

(16%)

(3%)

43%

192%

2,129%

93%

(55%)

(85%)

104%

(5%)

229%

(100%)

100%

13% 

84% 

147%

81.6

(10.0)

71.6

24.5

7.0

(10.8)

92.3

(64.1)

(24.8)

3.4

(23.0)

(27.3)

30.1

2.8

(10.2)

(24.2)

138.7

–

(80.0)

40.9 

75.4

Available Cash 
at 31 January16
£186.6m

2021 – £75.4m

Other cash flow movements
Non-operating cash flow movements in the prior 
year include significant cash costs relating to 
the restructuring activities undertaken in the 
first half of the prior year, which principally 
relate to redundancy costs.

Interest and financing costs increased due to 
the financing costs relating to the Spirit of 
Adventure debt facility which was drawn down at 
the end of September 2020, combined with an 
increase in debt issue costs relating to the fees 
associated with the new bond issue, the tender 
of the existing bond and the amendments to 
the existing revolving credit facility (RCF), along 
with the second ship debt holiday being more 
expensive than the first one in the prior year.

Business and property disposals relate to 
the cash received from the sale of property 
in the current year and from the sale of the 
Healthcare, Bennetts and Destinology 
businesses in the prior year, net of related 
sale costs and expenses.

The Group continued to make the agreed 
payments to the defined benefit pension fund as 
part of the deficit recovery plan of £4.2m (2021: 
£4.8m), with the prior year including a portion of 
the sales proceeds relating to the Healthcare 
and Bennetts businesses paid into the fund. 
These are included within other payments.

During the year, the Group agreed with the FCA 
to hold an additional restricted cash balance of 
£5.0m on a temporary basis. This was funded 
from Available Cash16 and is included within 
other payments. The Group expects to be able 
to release this amount from restricted cash in 
the first half of 2022.

In June 2021, the Group issued a five-year 
£250m fixed-rate unsecured bond. The 
proceeds of the bond were used to fund the 
settlement of £100m of the existing bond and 
to repay in full the £70m term loan. The balance 
of the proceeds, together with the Available 
Cash16 brought forward from the prior year, 
and the undrawn RCF provides the Group with 
significant free liquidity to support operations 
in the event of a re-emergence of COVID-19 in 
2022 or 2023.

16  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

17  Trading EBITDA includes the line-item impact of IFRS 16 with the corresponding impact to net finance costs included in net cash flows used in financing 

activities

18  Adjusted to exclude IAS 19R pension current service costs

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Reconciliation between operating and reported metrics 
Available Operating Cash Flow19 reconciles to net cash flows from operating activities as follows: 

£m

Net cash flow from operating activities (reported)

Exclude cash impact of:

Trading of restricted divisions

Non-trading costs

Interest paid

Tax paid

Cash released paid to restricted divisions

Include capital expenditure funded from Available Cash19

Include capital expenditure disposal proceeds

Include net impact of Spirit of Adventure purchase cash flows

Less non-cash net liabilities disposed as part of business disposals

Available Operating Cash Flow19

47

12m to 
Jan 2022

12m to 
Jan 2021

46.5

(78.4)

0.8

3.6

34.2

4.6

43.2

(1.4)

(12.5)

–

–

–

75.8

73.8

21.6

24.1

10.7

130.2

(26.8)

(10.8)

6.9

(5.2)

(12.5)

3.4

Trading EBITDA19 reconciles to Underlying (Loss)/Profit Before Tax19 as follows:

£m

Retail Broking Trading EBITDA

Underwriting Trading EBITDA

Tour Operations Trading EBITDA

Cruise Trading EBITDA

Other Businesses and Central Costs Trading EBITDA

Trading EBITDA19

Depreciation and amortisation (excluding acquired intangibles)

Pension charge IAS 19R

Net finance costs (including Cruise) 

Underlying (Loss)/Profit Before Tax19

12m to 
Jan 2022

Change

12m to 
Jan 2021

73.2

54.3

(28.1)

(12.7)

(21.5)

65.2

(32.2)

(1.6)

(38.1)

(17.2%)

(6.7)

(139.2%)

81.6

59.2

(32.6)

(19.5)

(10.0)

78.7

(28.8)

(2.6)

(30.2)

17.1

Adjusted Trading EBITDA19 is used in the Group’s leverage calculation and is calculated as follows:

£m

Trading EBITDA19

Less Trading EBITDA of disposed companies not disclosed below Underlying Profit 
Before Tax19

Impact of IFRS 16 ‘Leases’

Spirit of Discovery and Spirit of Adventure Trading EBITDA20

Adjusted Trading EBITDA19

12m to 
Jan 2022

Change

12m to 
Jan 2021

65.2

(17.2%)

78.7

–

(3.1)

11.5

(1.6)

(3.0)

18.7

73.6

(20.7%)

92.8

19  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

20  EBITDA includes central Cruise overheads

Saga plc Annual Report and Accounts 2022 
 
 
48

Group Chief Financial Officer’s Review continued

Balance sheet

Goodwill
At 31 January 2022, the carrying value of 
the Group’s goodwill asset totalled £718.6m 
(31 January 2021: £718.6m) and is wholly 
attributable to the Insurance business. 
The Group performed its annual impairment 
review of the goodwill asset and the results 
demonstrated sufficient headroom against 
the carrying value of the asset in both 
management’s base case and reasonable 
worst-case (RWC) scenarios, and so has 
concluded that no impairment is required. 
During the prior year, the Group wrote down the 
£59.8m goodwill asset attributable to its Travel 
businesses, the impairment review for which was 
affected adversely by the uncertain outlook for 
the Travel business at that point in time due to 
impact of COVID-19.

Carrying value of ocean cruise ships
At 31 January 2022, the carrying value of the 
Group’s ocean cruise ships totalled £621.3m 
(31 January 2021: £635.0m). Due to the 
continued impact of the COVID-19 pandemic 
on the Travel business and the continued 

uncertainty in the outlook for the Travel 
industry, the Group carried out an impairment 
review of both of its vessels. The results of the 
review showed that there was headroom in both 
the central and stress test scenarios for both 
Spirit of Discovery and Spirit of Adventure, with 
no impairment required. Please refer to Note 
2.6 on page 142 for further details of the review 
that was undertaken.

Investment portfolio
The majority of the Group’s financial assets are 
held by its underwriting entity and represent 
premium income received and invested to settle 
claims and to meet regulatory capital 
requirements. 

The amount held in invested funds decreased by 
£28.9m to £330.2m (31 January 2021: £359.1m) 
due to payment of £35.0m of dividends from 
AICL in the year. At 31 January 2022, 98% of the 
financial assets held by the Group were invested 
with counterparties with a risk rating of BBB or 
above, which is in line with the prior year and 
reflects the relatively stable credit risk rating 
of the Group’s investment holdings.

£m

At 31 January 2022

Underwriting investment portfolio:

Deposits with financial institutions

Debt securities

Money market funds

Loan funds

Total invested funds

Hedging derivative assets

Total financial assets

£m

At 31 January 2021

Underwriting investment portfolio:

Deposits with financial institutions

Debt securities

Money market funds

Loan funds

Total invested funds

Hedging derivative assets

Total financial assets

AAA

AA

A

BBB

Unrated

Total

Credit risk rating

–

20.2

29.2

–

49.4

–

49.4

–

94.4

–

–

94.4

–

94.4

14.0

68.0

–

–

82.0

1.8

83.8

–

98.2

–

–

98.2

0.1

98.3

Credit risk rating

–

–

–

6.2

6.2

–

6.2

14.0

280.8

29.2

6.2

330.2

1.9

332.1

AAA

AA

–

23.1 

66.8 

–

89.9 

–

89.9 

24.2 

73.9 

–

–

98.1 

–

98.1 

A

–

71.5 

–

–

71.5 

0.2 

71.7 

BBB

Unrated

Total

–

93.4 

–

–

93.4 

0.5 

93.9 

–

–

–

6.2 

6.2 

–

6.2 

24.2 

261.9 

66.8 

6.2 

359.1 

0.7 

359.8 

Saga plc Annual Report and Accounts 202249

Insurance reserves
Analysis of insurance contract liabilities at 31 January 2022 and 31 January 2021 is as follows:

£m

Reported claims

Incurred but not reported22

Claims handling provision

Total claims outstanding

Unearned premiums

Total

At 31 January 2022

At 31 January 2021

Gross

211.3

73.6

7.9

292.8

93.9

386.7

Reinsurance 
assets21

(55.8)

(3.3)

–

(59.1)

(6.3)

(65.4)

Net

155.5

70.3

7.9

233.7

87.6

321.3

Gross

228.6 

92.6 

8.3 

329.5 

96.8 

426.3 

Reinsurance 
assets21

(57.8)

(7.4)

–

(65.2)

(6.4)

(71.6)

Net

170.8 

85.2 

8.3 

264.3 

90.4 

354.7 

Net debt
£729.0m

2021 – £760.2m 

Leverage ratio

3.0x

2021 – 2.7x

The Group’s total insurance contract liabilities, net 
of reinsurance assets, have decreased by £33.4m 
in the year to 31 January 2022 from the previous 
year end, primarily due to a £15.3m reduction in 
reported net claims reserves, coupled with a 
£14.9m decrease in net incurred but not reported 
claims reserves. The reduction in net incurred but 
not reported claims reserves is due to reserve 
releases that reflect continued favourable 
experience on large bodily injury claims relating 
to prior accident years. In addition, part of the 
additional component of reserve margin held in 
respect of the 2020/21 accident year has been 
released in the current year.

Financing
At 31 January 2022, the Group’s net debt was 
£729.0m, which is £31.2m lower than at the 
beginning of the financial year. 

The Group issued a new five-year £250m 5.5% 
fixed-rate unsecured bond in July 2021. The 
proceeds of the bond were used to fund the 
settlement of £100m of the existing outstanding 
unsecured 3.375% bond and to repay in full the 
£70m term loan. After transaction costs, these 

actions increased the Group’s Available Cash23 by 
£76m. As at 31 January 2022, the £100m RCF 
remained undrawn and available to the Group, and 
the maturity of the facility has been extended to 
May 2025. The terms also include a requirement 
to repay the RCF on 1 March 2024 if the remaining 
£150m of the 3.375% bond notes have not been 
redeemed prior to this date. 

Excluding the impact of debt and earnings 
relating to the ocean cruise ships, the Group’s 
leverage ratio was 3.0x as at 31 January 2022 
(31 January 2021: 2.7x), well within the 4.25x 
covenant applicable to the Group’s RCF.

No repayments were made on the ship loans 
during the year, with the Group agreeing a 
second debt holiday with its lenders in March 
2021, as part of a package of proposals to 
support the wider cruise industry. The second 
debt holiday allowed for payments due in the 
year to 31 March 2022 to be deferred for a 
period of up to five years from the original 
repayment date. The Group intends to resume 
ship loan debt repayments after March 2022, 
with the first payment due in June 2022.

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Maturity 
date24

31 January 
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31 January 
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£m

5.5% Corporate bond

3.375% Corporate bond

Term loan

Revolving credit facility

Spirit of Discovery ship loan

Spirit of Adventure ship loan

Less Available Cash23,26

Net debt

July 2026

May 2024

n/a

May 202525 

June 2031

September 2032

250.0 

150.0 

–

–

234.8 

280.8 

(186.6)

729.0

–

250.0 

70.0 

–

234.8 

280.8 

(75.4)

760.2 

31 January 
2022

31 January 
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729.0

(515.6)

4.7

218.1

760.2 

(515.6)

2.3 

246.9 

Adjusted Net Debt23 is used in the Group’s leverage calculation and reconciles to net debt as follows:

£m

Net debt

Exclude ship loans

Exclude Cruise Available Cash

Adjusted Net Debt23

21  Excludes funds-withheld quota share arrangement (please refer to Note 28 for further detail)

22  Includes amounts for reported claims that are expected to become periodical payment orders

23  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

24  Maturity date represents the date that the principal must be repaid, other than the ship loans, which are repaid in instalments over the next 12 years

25  The terms also include a requirement to repay the RCF on 1 March 2024 if the remaining £150m of the 3.375% bond notes have not been redeemed prior to this date

26  Refer to Note 25 of the financial statements for information as to how this reconciles to a statutory measure of cash

Saga plc Annual Report and Accounts 2022 
 
 
50

Group Chief Financial Officer’s Review continued

Pensions
The Group’s defined benefit pension scheme deficit, as measured on an IAS 19R basis improved by £5.4m to a £1.1m surplus at 
31 January 2022 (£4.3m deficit as at 31 January 2021).

£m

Fair value of scheme assets 

Present value of defined benefit obligation 

Defined benefit scheme surplus/(deficit)

The present value of defined benefit obligations 
decreased by £4.6m to £410.9m, primarily due 
to a 70bps increase in the discount rate based 
on high-quality bond yields, that was partially 
offset by a 100bps increase in RPI inflation, the 
fair value of scheme assets increased by £0.8m 
to £412.0m. The increase in asset values has 
been largely driven by employer contributions 
of £8.2m into the scheme including a £4.2m 
deficit funding contribution in February 2021, 
partially offset by a decrease in asset values, 
largely driven by the increase in interest rates 
in the year.

During the year, the pension Trustees and the 
Group concluded the triennial valuation of the 
scheme at 31 January 2020. The Company and 
Trustees agreed to a new deficit recovery plan 
totalling £39.0m over the next seven years, with 
the first payment of £4.2m paid in February 
2021 and subsequent payments of £5.8m due 
each February thereafter until February 2027.

In July 2021, following the completion of a review 
of the Group’s pension arrangements, a 
consultation process with active members was 
launched. With effect from 31 October 2021, 
the Group closed both its existing schemes to 
future accrual, the Saga Pension Scheme (its 
defined benefit plan) and the Saga Workplace 
Pension Plan (its defined contribution plan). 
In their place, the Group introduced a new 
defined contribution pension scheme 
arrangement that is operated as a Master Trust. 
This move will reduce the risk of further deficits 
developing in the future on the defined benefit 
scheme, while moving to a new scheme for all 
colleagues. Upon closure of the scheme in 
October 2021, a one-off charge of £2.5m was 
made to the income statement that crystallised 
from the rebasing of liability valuation 
assumptions from active to deferred members.

Net assets
Since 31 January 2021, total assets have 
increased by £89.7m, which was offset by an 
increase in total liabilities of £117.5m, resulting 
in an overall decrease in net assets of £27.8m.

The increase in total assets is primarily due to 
an increase in cash and short-term deposits as 
the financing transaction completed in the first 
half of the year resulted in an increase in 
Available Cash27 of £76m and an increase of 

31 January 
2022

31 January 
2021

412.0

(410.9)

1.1

411.2 

(415.5)

(4.3)

right-of-use assets of £33.2m following delivery 
of the Spirit of the Rhine river cruise ship.

The increase in total liabilities reflects a 
£109.6m increase in financial liabilities, which 
was due to an increase in gross debt from the 
receipt of the £250m new bond proceeds offset 
by repayment of £100m of the existing bond and 
the full £70m of the outstanding term loan, 
along with a £30.9m increase in lease liabilities 
following the delivery of the Spirit of the Rhine 
river cruise ship. There was also an increase in 
contract liabilities of £32.4m and trade and 
other payables of £24.6m following the restart 
of Travel operations in the year, offset by a 
£39.6m reduction in insurance contract 
liabilities driven by favourable claims frequency.

Impact of COVID-19 and going concern
The impact of COVID-19 over the past two years 
has increased the level of uncertainty and 
earnings volatility for the Group, as it has done 
for many businesses, and particularly for the 
Group’s Travel business. Since the start of the 
pandemic in the first half of 2020, the Group 
has increased the frequency and depth of its 
long-term financial forecasting and scenario 
modelling to allow the Directors to take 
appropriate action to ensure the ongoing 
liquidity and solvency of the business.

Over this period, the Group has undertaken 
a series of transactions to restructure its 
operations and capital structure. The Group’s 
balance sheet has been strengthened to allow 
it to withstand a further period of uncertainty 
that may be faced in 2022 and beyond. The most 
notable of these transactions was the raising 
of £139m of net proceeds from the issuance of 
new equity shares in September 2020, followed 
by the issuance of a new £250m unsecured 
fixed-rate five-year bond in July 2021. These 
actions allowed the Group to fully repay its 
senior secured bank debt facilities, bolster 
Available Cash27 reserves, which were £187m 
at 31 January 2022, increase financial flexibility 
and extend the maturity profile of Group debt. 
On its ship debt facilities, the Group deferred 
a number of capital repayments and there is a 
covenant testing holiday on these facilities until 
31 July 2022.

27  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 202251

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The Group successfully recommenced 
operations in its Travel business during 2021, 
with UK-only cruises and holidays operating 
from July 2021, and a return to international 
cruises from the end of August 2021 and 
international tours from September 2021. 
The Travel business has continued to operate 
since, despite the increased disruption from 
the emergence of the Omicron variant in 
November 2021.

The Group announced at the end of January 
2022 its plans to restructure the operations 
of its Travel business. The Saga Holidays and 
Titan Travel operations are being combined 
to maximise efficiency in touring, where the 
product offerings are highly complementary, 
and to create a new hotel stay proposition to 
be launched later in 2022. The river cruise 
product is now being managed by the Cruise 
management team, who have a demonstrable 
track record of operating the ocean cruise 
product successfully in a COVID-safe 
environment. These actions place the Travel 
business in a strong position as travel 
restrictions ease and customer demand 
continues to recover.

As in the prior year, the Insurance business’ 
ability to trade continues to be largely 
unaffected by COVID-19, with resilient earnings 
in the Retail Broking business and some positive 
impacts on motor claims frequency during the 
first half of 2021 when the UK population was 
in lockdown. The Insurance business has also 
successfully implemented changes to pricing 
in line with the requirement of the regulations 
imposed by the FCA following its market study 
into insurance pricing, which came into force 
on 1 January 2022.

In the latest round of long-term financial 
forecasting, the Group updated its modelling 
assumptions to reflect on:

•  In the base case, which represents the 
Group’s central plan and best estimate 
outlook, Cruise continues to see some impact 
of COVID-19 in the first half of 2022/23, 

with reduced load factors and higher return 
to service costs, but then largely returns to 
normal operation thereafter. The Tour 
Operations business is targeting to break 
even in 2022/23 and then return to pre- 
pandemic contribution levels from 2023/24, 
with a lower overhead cost base following 
completion of the recently announced 
restructuring plans. Insurance plans include 
an estimate of the impact of the FCA market 
study on customer pricing, which is expected 
to have an adverse impact on profit before tax 
for 2022/23 and 2023/24.

•  In the RWC, which represents the Group’s 

severe, but plausible, downside scenario, Cruise 
assumes a layup of both ships for a further 
two-month period during 2022/23 due to 
further potential travel restrictions, and with 
suppressed load factors for the remainder of 
2022/23 and 2023/24, capped at 75% and 80% 
for each year respectively. Tour Operations also 
sees a much slower recovery from 2023/24 
onwards than in the base case. Insurance is 
assumed to be impacted by a number of 
downside risks, including a more conservative 
outlook for the impact of the FCA market study 
compared to base case assumptions.

The Group has made an initial assessment of 
the potential impact that the Russia-Ukraine 
conflict could have on its outlook, and potential 
downsides are considered to be limited to 
short-term reductions to Travel bookings and 
inflationary pressures that are sufficiently 
covered by the assumptions within the base 
case and RWC.

The Group has concluded discussions with its 
Cruise lenders to amend the covenants on the 
two ship debt facilities as set out in the table 
below. This is to ensure we have significant 
headroom against all scenarios modelled. 
As part of the modelling, the Group considered 
its compliance with the maintenance covenants 
attached to its banking facilities, which are 
summarised in the following table at each 
of the required testing dates:

31 July 2022

31 January 2023

31 July 2023

31 January 2024

31 July 2024 onwards

Ship debt facilities

EBITDA  
to debt  
repayment 
(minimum)

EBITDA  
to cash 
 interest 
(minimum)

Net debt  
to EBITDA 
(leverage) 
(maximum)

1.0x

1.0x

1.0x

1.0x

1.2x

1.7x

2.0x

2.0x

2.0x

2.0x

3.75x

3.75x

3.00x

3.00x

3.00x

RCF

EBITDA  
to cash  
interest 
(interest  
cover) 
(minimum)

2.0x

2.5x

3.5x

3.5x

3.5x

Cruise  
intercompany  
debt cap 
(maximum)

£115m

£115m

£115m

£115m

£115m

Saga plc Annual Report and Accounts 2022 
 
 
52

Group Chief Financial Officer’s Review continued

Dividends and financial  
priorities for 2022/23

Dividends
Given the Group’s priority of reducing net debt, 
the Board of Directors does not recommend 
payment of a final dividend for the 2021/22 
financial year, nor would this currently be 
permissible during the period of the ship debt 
repayment holiday.

Financial priorities for 2022/23
The Group’s financial priorities for the current 
financial year are to reduce net debt, build on 
the already positive load factor and per diems in 
Cruise, complete the restructure of the Tour 
Operations business, and to continue progress 
in execution of its Insurance strategy. Given the 
continued uncertainty arising from COVID-19, 
the Group is not providing any earnings 
guidance for the 2022/23 financial year but 
would expect a return to profit in both the base 
case and RWC scenarios.

James Quin 
Group Chief Financial Officer

22 March 2022

Under the terms of the ship debt facilities, 
dividends remain restricted until the ship 
debt principal repayments that were deferred 
as part of the ship debt repayment holiday 
are fully repaid.

Under the terms of the RCF, dividends also 
remain restricted if leverage (excluding 
the Cruise debt) is above 3.0x and the Group 
remains subject to a minimum liquidity 
requirement of £40m, which can be met either 
through cash or undrawn and committed 
facilities (such as the RCF itself). The terms also 
include a requirement to repay the RCF on 
1 March 2024 if the remaining £150m of bond 
notes that are due to mature in May 2024 have 
not been redeemed prior to this date. The RCF 
is expected to remain undrawn in both scenarios 
for the foreseeable future, and it can be 
cancelled with immediate effect at any point, 
which would remove all covenants attached to it. 

The new unsecured bond that is due to mature in 
July 2026 includes an event-based fixed charge 
covenant ratio, of 2.0x EBITDA, which must be 
satisfied if, and when, the Group intends to issue 
new debt. The Group has no plans to issue any new 
debt. The definition of this covenant is comparable 
to the interest cover covenant within the RCF.

In both the scenarios modelled, the Group expects 
to be able to operate within its debt covenants and 
to maintain ample Available Cash28 reserves until 
at least September 2023, being 18 months from 
the date of signing the financial statements, which 
more than accommodates the minimum 12-month 
assessment period for going concern. The 
Directors therefore have a reasonable 
expectation that the Group will continue to trade 
through the continued COVID-19 disruption and 
will have sufficient liquidity for at least the next 12 
months, and accordingly have prepared the 
financial statements on a going concern basis.

28  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022S
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53

Principal risks and uncertainties (PRUs)

The PRUs shown below are the principal risks facing the Company, including those that would 
threaten its business model, future performance, solvency or liquidity.

The table also includes the mitigating actions being taken to manage these risks. The risk exposure outlook denotes the anticipated 
future direction of each risk after mitigation, which is influenced by known key external or internal factors. Saga takes a ‘bottom-up’ 
and ‘top-down’ approach to developing and reviewing its PRUs, which occurs at least twice a year with oversight from the Executive 
Leadership Team (ELT) and the Board. Each PRU has been aligned to the most relevant strategic priorities.

Key for link to strategy

 Maximise our existing businesses

 Create ‘The Superbrand’ for older people

  Step-change our ability to scale while 
reducing debt

 Threat to business model

Risk

Mitigation

Risk 
exposure 
outlook

Link to 
growth plan

Macroeconomic uncertainty
Heightened economic uncertainty arising 
from the Russian invasion of Ukraine 
leading to higher-than-expected inflation, 
delays in the supply chain, increased risk 
or decrease in demand for Saga’s 
travel products. 

COVID-19 pandemic
Continuation of COVID-19, or emergence 
of variants thereof, threatens the financial 
resilience of the Group or viability of the 
Travel business. 

Cybercrime
Cyber security breach resulting in system 
lockdown, ransom demands and/or 
compromise of confidential and/or 
personal data.

Delivery and execution
Key business change initiatives fail to be 
delivered effectively, or at all, due to one, 
or a combination of, the following: 

•  Resource capability or capacity. 
•  Unexpected business as usual risk issues.
•  New regulation.
•  Material defects in the delivery. 

Capability
Our strategy and purpose have created 
a new demand for capability to deliver 
the five-year plan, which requires new 
investment, leadership commitment and 
learning culture. There is a risk that this 
step-change is not achieved.

Saga brand and relevance
The Saga brand and its products do not 
appeal sufficiently to our target customer 
group resulting in loss of appeal and 
market share.

Ongoing monitoring of the risks with agility to 
adapt quickly to changes in market conditions; 
strong cash position.

Worsening 
(externally 
driven)

Group-wide

Completion of capital restructuring and 
continuation of remote working capability that is 
now integrated into our hybrid working model.

Improving

Group-wide

Continued investment in industry-leading tools and 
technologies to mitigate cyber attacks, industry 
benchmarking and external penetration tests. 

Worsening 
(externally 
driven)

Group-wide

Continued programme of colleague awareness 
to identify and prevent cyber threats and 
decommissioning of legacy systems, reducing 
our footprint of potential system targets.

Robust project governance covering how 
significant changes are prioritised and delivered, 
with close oversight from the ELT and Board with 
2nd and 3rd line assurance conducted for the 
change initiatives carrying the greatest risk.

Improving

Group-wide

Increased focus on talent management, 
recruitment and succession planning. Reset 
learning programme and embedding a new 
reward framework that drives colleague 
performance and aligns to delivering fair 
customer outcomes.

Following the brand relaunch in 2021, we 
acquired The Big Window Consulting Limited, 
an agency that specialises in understanding our 
target consumer demographic. This allows us 
to prioritise products and services that most 
appeal to our customers, with specific focus 
on identification and resolution of pain points 
throughout the customer journey.

Worsening 
(externally 
driven)

Group-wide

Improving

Group-wide

Saga plc Annual Report and Accounts 2022 
 
 
54

Principal risks and uncertainties (PRUs) continued

Risk

Mitigation

Regulatory landscape
Risk of customer harm because of our 
actions/in-action or failure to implement 
regulatory change correctly.

Operational resilience
Failure in critical services or operations 
and inability to recover within defined 
parameters, made more complex by 
remote working arrangements.

Successful delivery of Financial Conduct 
Authority (FCA) changes. Continued focus on 
effective risk management aligned to our values 
and strategy alongside 1st line control testing 
within trading entities. Horizon scanning reports 
produced to identify upcoming regulatory 
changes and necessary action.

Enhancements to technology and infrastructure, 
including replacement of legacy platform through 
which colleagues access our systems. Delivery of 
an Operational Resilience programme to meet 
FCA requirements. Change governance ensures 
system changes are delivered within risk appetite.

Environmental, Social and Governance (ESG)
Failure to keep pace with increasing 
regulation around carbon emissions, 
coupled with industry and societal 
pressure causes reputational or 
financial damage.

New cruise ships built in line with latest 
regulations and can operate to near-zero sulphur 
oxide and nitrogen oxide exhaust emissions. 
Our ESG strategy will be fully developed and 
integrated into our risk framework during 2022.

Third-party suppliers
Reputational impact, business 
interruption and financial losses arising 
from the failure of key third parties to 
deliver to required standards.

Fraud and financial crime
Increased risk of internal or external 
fraud and financial crime driven by 
remote working and macroeconomic 
conditions.

Insurance risk
Exposure to reserving, premium and large 
or catastrophic claims risk through our 
underwriter, Acromas Insurance 
Company Limited. This may lead to 
insufficient claims reserves, higher losses 
than anticipated due to large or 
catastrophic loss events or premiums 
being insufficient to cover claims and 
other costs arising.

Third-party risk management ensures an 
appropriate risk-based approach for selecting 
third-party partners, for overseeing their 
performance and for their operational and 
financial resilience.

2nd and 3rd line assurance reviews conducted 
with no significant issues identified. Ongoing 
monitoring of claims fraud in place, reinforced by 
colleague awareness communications. Operation 
of effective internal controls subject to regular 
testing and oversight.

Saga’s Speak Up process enhanced, with regular 
data monitoring in place.

The use of coinsurance and reinsurance across 
underwritten business. Ensuring claims reserves 
are set with sufficient margin to cover 
uncertainty. Investment in advanced analytics 
across pricing and claims.

Improving

Insurance

Breach of Data Protection Act 2018/UK General Data Protection Regulation
Prioritisation of projects to improve effective 
Failure to understand data privacy 
data management, coupled with simplification of 
regulation and take reasonable steps to 
our technology estate and strengthening of our 
ensure personal data can be managed in 
Data Privacy Team and capabilities.
line with customer expectations.

Stable

Group-wide

Risk 
exposure 
outlook

Stable

Link to 
growth plan

Group-wide

Stable

Stable

Stable

Stable

Group-wide

Group-wide

Group-wide

Insurance 
and Personal 
Finance

Saga plc Annual Report and Accounts 202255

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Viability Statement

The Directors have considered the viability 
of the Group over the five-year period to 
January 2027. The COVID-19 pandemic and the 
war between Russia and Ukraine continues to 
create uncertainty in the outlook for many 
businesses, and in particular, within the travel 
sector. The Directors and Executive Leadership 
Team remain focused on protecting the Group 
and have taken actions to strengthen the 
Group’s financial position to help it mitigate the 
continued uncertainty. The going concern 
disclosure on pages 50-52 provides detail on 
the actions that the Directors have taken over 
the past year and the key assumptions that 
underpin the Group’s scenario modelling.

On the assumption that the travel industry 
continues to recover during 2022, the 
Directors have a reasonable expectation that 
the Group will be able to continue in 
operation and meet its liabilities as they fall 
due over the next five years. The Directors 
recognise that uncertainty increases over 
time and therefore future outcomes cannot 
be guaranteed. The Directors have 
determined the five-year period to January 
2027 to be an appropriate period over which 
to assess the Group’s viability, as this period:

a)  is consistent with the planning horizon over 
which the Directors normally consider the 
future performance, capital and solvency 
requirements of the business;

b)  includes the maturity of both unsecured 

bonds in 2024 and 2026; and

c)  includes fuller consideration of a range of 
potential risks, including the potential 
ongoing impact of the COVID-19 pandemic.

In making this statement, the Directors have 
considered the resilience of the Group, 
taking account of its current position, the 
principal risks facing the business in severe, 
but plausible, scenarios and the effect of any 
mitigating actions. The Directors have 
considered each of the Group’s principal 
risks and uncertainties (PRUs) detailed on 
pages 53-54 and the potential impact of 
these risks on the business model, future 
performance, solvency and liquidity over the 
period. The Directors have also taken into 
account the availability of the Group’s debt 
facilities, which are considered to be 
sufficient to meet the Group’s needs.

The list of PRUs, derived from a robust review 
of risks, was reviewed by risk owners, Finance 
and the Risk function, to consider which risks 
might threaten the Group’s ongoing viability. 
The PRUs have been considered, and severe, 
but plausible, outcomes for each have 
been identified, with an estimate of the 
potential financial impact of each quantified. 
Assessments of the potential financial impact 
were derived from both internal calculations 
and examples of similar incidents in the 
public domain. In assessing the viability of 
the Group, the Directors have considered 
appropriate management actions that may 
be taken in order to manage the solvency 
of the Group in the event of severe, but 
plausible, downside scenarios. The 
assessment assumes that the Group is able 
to repay the £150m bond that matures in 
May 2024, but that it would need to partially 
refinance the £250m bond when it matures 
in July 2026.

The three largest sensitivities in terms of 
financial impact were identified as the 
following:

1.  The continued impact of COVID-19 on the 

Travel business.

2.  The impact of further regulation across the 
business, incorporating climate change 
considerations.

3.  A failure to deliver on the Insurance 

strategy – Insurance has continued to 
perform in line with expectations and 
continues to demonstrate good progress. 
Nonetheless, the business continues to 
navigate a period of significant change.

In scenarios beyond those considered in 
relation to going concern, such as a need to 
layup both ocean cruise ships for a period 
longer than four months during 2022/23, 
with more severe load factor suppression, 
and with longer delays to countries reopening 
their borders to foreign travel, the Group 
would likely need to take further mitigating 
actions to ensure its continued compliance 
with debt facility agreements. While such 
scenarios are considered remote, such 
mitigating actions would likely include further 
renegotiation with the Group’s lenders to 
relax debt covenants or consideration of 
alternative funding options.

As set out in the Audit Committee Report on 
pages 77-81, the Directors have reviewed and 
discussed the rationale and conclusions of 
management’s viability testing.

Saga plc Annual Report and Accounts 2022 
 
 
56

Key disclosure statements

Non-financial information statement
An overview of our approach to environmental, colleague, social, human rights, anti-corruption and anti-bribery matters 
can be found in the table below. Details of our business model can be found on pages 14-15, and our principal risks and 
uncertainties are on pages 53-54. 

Our approach and key policies 

Environmental matters 

Outcomes of policies  
and impacts of activities

More information

Our Environmental Social and Governance (ESG) Policy 
sets out our intention to minimise the impact of our 
operations on the environment, comply with relevant 
environmental legislation and monitor and, where 
applicable, report our usage of all types of energy.

•  Total Scope 1 and 2 

(location-based) 2021/22 
emissions at 82,374 tCO2e 
compared with 37,841 tCO2e 
in 2021/22.

To ensure that environmental matters are given 
sufficient focus, and to allow us to set an ESG strategy 
with great scale, ambition and impact, we set up an 
ESG Task Force, which reports into the Executive 
Leadership Risk Committee. 

Colleagues

Our colleagues are core to our business and their wellbeing 
is of utmost importance to us. We have a Health, Safety and 
Wellbeing Policy which sets out a clear set of principles and 
commitments which apply to all colleagues, contractors 
and members of the public.

•  We aim to be ‘Champions 

of Experience in the 
Workplace’.

•  43% of our colleagues 

are female.

We aim to be an inclusive employer with increased 
awareness of diversity, equity and inclusion (DE&I) 
which is set out in our Equal Opportunities Policy. 

See pages 30-34 for more 
information on environmental 
matters.

Read more about environmental 
matters on our corporate website 
(www.corporate.saga.co.uk/
about-us/environmental-social-and-
governance/).

Colleagues are one of our key 
stakeholders, as set out on pages 
16-17. Our culture is described on 
page 14. 

Read more about our colleagues 
and associated policies within the 
ESG section of our corporate 
website (www.corporate.saga.
co.uk/about-us/environmental-
social-and-governance/).

Social matters

Part of Saga’s purpose is to be a driver of positive change 
within our communities. We seek to understand and 
carefully consider the impact of every decision we make. 
We ensure we have an open dialogue with the community 
and they are aware of our strategy, as well as any impact 
to them.

Respect for human rights

Saga supports the rights of all people as set out in the 
Universal Declaration of Human Rights. Our Labour 
Standards Policy sets out our human rights principles 
which are adopted across the Group alongside our 
commitments to working responsibly and with integrity. 

Our Modern Slavery Statement also provides further 
detail on risk, due diligence, policies, training and audit 
in that area.

Anti-bribery and anti-corruption

Saga takes a zero-tolerance approach to bribery and 
corruption. There is an Anti-Bribery and Corruption Policy 
in place which lays out clear guidance for the appropriate 
assessment of any risk of bribery and corruption across 
all businesses. This is enforced by mandatory training 
for all colleagues.

•  There we no fines, 

penalties or settlements 
for corruption reported 
in 2021/22.

•  94% completion of 
mandatory training.

•  £206k charitable donations 

made by Saga.

•  3,283 hours volunteered 

by colleagues.

•  Our Thanet office was used 
by the NHS as a COVID-19 
vaccination centre.

Read more about our engagement 
with the communities on page 16 of 
this report and on our corporate 
website (www.corporate.saga.
co.uk/about-us/environmental-
social-and-governance/).

•  No incidents of human 

rights violations or modern 
slavery were identified in 
2021/22.

Our Labour Standards Policy can 
be found on our corporate website 
(www.corporate.saga.co.uk/
media/1507/labour-standards-
policy-final.pdf) alongside our 
Modern Slavery Statement (www.
corporate.saga.co.uk/modern-
slavery-statement/).

Read more about anti-bribery and 
corruption on page 35.

Further information, including our 
Anti-bribery and Corruption Policy 
can be found on our corporate 
website (www.corporate.saga.
co.uk/about-us/environmental-
social-and-governance/).

Saga plc Annual Report and Accounts 2022S
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57

Section 172(1) statement

Duty to promote the success of the Company
The Directors have had regard for the matters set out in Section 172(1)(a)–(f) of the Companies Act 2006 (S172(1)) when 
performing their duty under Section 172. The Directors consider that they have acted in good faith in the way that would be 
most likely to promote the success of the Company for the benefit of its members as a whole, while also having regard to the 
S172(1) matters referred to below.

A description of how the Board engages with its key stakeholders can be found on pages 16-17 and the principal decisions 
made by the Board during 2021, how stakeholders were considered and the likely consequences of these decisions over the 
longer-term are set out on pages 63-64. Further information on how S172(1) has been applied by the Board can be found in the 
table below.

S72(1) matter

Further information incorporated into this statement by reference

Likely consequences of any 
decision in the long term

Our strategy  
Pages 18-21

Nomination Committee Report  

 Pages 72-73

Environmental, Social and Governance (ESG)  

Audit Committee Report  

 Pages 33-34 

 Pages 77-81

Group Chief Financial Officer’s Review 

Risk Committee Report  

 Pages 36-52 

Principal risks and uncertainties (PRUs) 

 Pages 53-54

Chairman’s introduction to governance 

 Page 59

 Pages 82-84

Annual Statement 
 Pages 85-87

The interests of the 
Company’s employees

Chairman’s Statement  

 Pages 4-5

Environmental, Social and Governance 

 Pages 25-28 

Group Chief Executive Officer’s Statement 

Chairman’s introduction to governance 

 Pages 6-9

 Page 59 

Purpose and business model  

Governance in action  

 Pages 14-15

Our strategy  
 Pages 18-21

 Page 61

Purpose and business model  

Governance in action  

 Pages 14-15

 Page 61

Environmental, Social and Governance 

Risk Committee Report  

 Pages 23-35

 Pages 82-84

Purpose and business model  

Board leadership and Company purpose 

 Page 15

 Page 66

Environmental, Social and Governance (ESG)  

Division of responsibilities  

 Pages 29-34

 Pages 67-68

Group Chief Executive Officer’s Statement 

Environmental, Social and Governance 

 Pages 6-9 

Our strategy  

 Pages 18-21 

Chairman’s Statement  

 Page 5

Chairman’s introduction to governance 

 Page 59

 Pages 23-35 

Governance statements  

 Page 65

Board leadership and Company purpose 

 Page 66

The need to foster the 
Company’s business 
relationships with suppliers, 
customers and others

Impact of the Company’s 
operations on the community 
and environment

The Company’s reputation for 
high standards of business 
conduct

The need to act fairly as 
between members of the 
Company

This Strategic Report is presented to inform members of the Company and help them assess how the Directors have 
performed their duty under Section 172. It has been approved by the Board and signed on its behalf by

Euan Sutherland 
Group Chief Executive Officer

22 March 2022

Saga plc Annual Report and Accounts 2022 
 
 
58

Corporate Governance Statement
Chairman’s introduction to governance

“The prolonged 
uncertainty around the 
COVID-19 pandemic 
affected all of our 
stakeholders as well 
as our business. The 
Board called additional 
meetings to review the 
strategy required to 
be successful in this 
challenging period.”

OUR GOVERNANCE 
STRUCTURE  
IS WELL PLACED TO 
RETURN THE BUSINESS 
TO GROWTH

Saga plc Annual Report and Accounts 2022i

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59

Dear shareholder,
It was important that, in another challenging year, our 
governance structure supported the Company with its 
turnaround strategy. It did and we are now well-placed to 
return the business to growth.

Changes to Board and Committee composition
There were no changes to our Board or Committee 
membership during the year and I am pleased to confirm that 
Eva Eisenschimmel, Julie Hopes and Gareth Hoskin were 
reappointed for a further three-year term. In addition to the 
value they bring to the plc Board, they play an important role 
in acting as our People Champion, chairing Saga Services 
Limited (SSL), our Retail Broking business, and Acromas 
Insurance Company Limited (AICL), Saga’s Underwriting 
business, respectively. 

The Company complies with the UK Corporate Governance 
Code 2018 (the Code) requirement that at least half of its 
Board members, excluding the Chairman, are Independent 
Non-Executive Directors.

The Nomination Committee continued to assess the skills 
we needed. As the Company has a strategy for growth 
and business diversification, it is considering the skills that 
will be required. It is recognised that this will require an 
entrepreneurial mindset and marketing, data and digital 
experience.

Board focus and decisions
The prolonged uncertainty around the COVID-19 pandemic 
affected all of our stakeholders as well as our business. The 
Board called additional meetings to review the strategy 
required to be successful in this challenging period.

The Board considered how and when Cruise operations could 
resume safely in line with changing government advice in the 
UK and local requirements in the countries which would be 
visited. It was important that the Group maintained flexibility 
around its financing arrangements. The Board considered 
and approved the extension of the deferral of payments of its 
ship debt and approved the steps which resulted in issuing a 
new five-year £250m fixed-rate unsecured bond. The Board 
considered and approved the triennial valuation of the 
Group’s pension scheme and, following a consultation with 
colleagues, took the decision to replace the existing schemes 
with a new defined contribution pension scheme that is 
operated as a Master Trust. It considered this to be a fair 
and equitable result for colleagues.

Considerable time was spent discussing a strategy that 
would allow us to optimise our businesses as we emerge 
from the COVID-19 pandemic.

Risk management
The Audit and Risk Committees continued to play an 
important role in overseeing our financial reporting 
processes and internal controls and in monitoring the 
Group’s overall risk strategy.

People and remuneration
Eva Eisenschimmel, our Remuneration Committee Chair, 
attended our People Committee meetings twice during the 
year in order to explain the Board’s approach to reward and 
to hear what our colleagues thought of Saga’s culture, 

working environment, communication, learning and 
development initiatives, rewards and benefits. This allowed 
Eva to relate these views to the Board. Our Audit Committee 
Chair, Gareth Hoskin, also acted as our Speak Up Champion 
and ensured that colleagues felt that they could speak freely 
and see that, where needed, action was taken as a result.

Our Remuneration Policy was last approved at our Annual 
General Meeting (AGM) in June 2020. At the 2021 AGM, 
we received a vote of 77.72% in favour of our Annual Report 
on Remuneration. However, we were keen to understand 
the reasons for those who had voted against it and Eva 
contacted those shareholders and listened to their 
reasons for doing so. Following this valuable exchange, 
the Remuneration Committee concluded that the main 
points raised had been considered when the relevant 
bonus decisions were approved and, whenever possible, 
had been taken into account in setting targets.

Environmental, Social and Governance (ESG)
Our ESG Task Force continued to develop our ESG strategy. 
Representatives of the Task Force attended Board meetings 
on three occasions to discuss it. Many of their initiatives have 
started, as described on pages 23-35, and I am pleased 
with the progress we are making. The Board recognises that 
we need to do even more and we are currently engaged in 
developing a new plan that will be more ambitious and have 
greater impact.

Board and Committee evaluation
During the year, we completed an evaluation of the Board 
and its Committees. It concluded that the Board had 
effectively tracked progress against the turnaround strategy 
and that there was an improved focus on understanding our 
customers. Looking forward, the Board’s focus will be on 
monitoring delivery of the growth strategy in all businesses.

Shareholder engagement and our 2022 AGM
The Board was keen to take steps to engage further with our 
retail shareholders. During the year and for the first time, we 
arranged a live presentation, via the Investor Meet Company 
platform, which allowed all shareholders to question our 
Group Chief Executive Officer and Group Chief Financial 
Officer. This provided valuable insights which were reported 
to the Board. Our plan is to do the same this year.

Our AGM will be held on 5 July 2022 at our offices at 
Enbrook Park, Folkestone. Full details will be set out in the 
Notice of AGM in due course. I am looking forward to inviting 
shareholders to attend in person for the first time since 2019 
and, as ever, welcome comments from our shareholders at 
any time.

Sir Roger De Haan 
Non-Executive Chairman

22 March 2022

Saga plc Annual Report and Accounts 2022 
 
 
60

Corporate Governance Statement
Application of UK Corporate Governance Code

The Code can be found on the 
Financial Reporting Council’s website 
(www.frc.org.uk).

For full details of how Saga has complied 
with the Code, please view our compliance 
schedule on our corporate website 
(www.corporate.saga.co.uk/about-us/
governance/).

Full details of the governance framework 
supporting delivery of our strategy can 
also be found on our corporate website 
together with the documents listed below 
(www.corporate.saga.co.uk/about-us/
governance/).

•  Articles of Association of the Company
•  Matters reserved for the Board 
•  Committee Terms of Reference
•  Division of duties of the Chairman, 
Group CEO and responsibilities of 
the Senior Independent Director

•  Remuneration Policy
•  Votes cast at our AGM

Saga seeks to comply with the principles set out in the UK 
Corporate Governance Code (the Code) to promote good 
corporate governance which supports the long-term 
sustainable success of the Group.

The five themes covered by the Code, their supporting 
provisions, and how Saga has applied the Principles and 
Provisions of the Code throughout the year, are set out on 
the following pages in the Corporate Governance Statement, 
with additional information contained in the Strategic Report.

The Board believes that, during 2021/22, the Company was in 
full compliance with all applicable Principles and Provisions of 
the Code, save that:

•  Provision 3: While the Non-Executive Chairman did meet 

with some shareholders during the year, as he is a 
significant shareholder in the business, it was determined 
that it would be more appropriate for the Group Chief 
Executive Officer (CEO) and Group Chief Financial Officer 
(CFO) to engage with major shareholders.

•  Provision 9 (taking the circumstances set out in Provision 
10 into account): Due to his shareholding in the Company, 
the Non-Executive Chairman was not considered 
independent on appointment. Taking into account Roger 
De Haan’s history with the Saga brand and business, his 
proposed time commitment, the terms of the Relationship 
Agreement between him and the Company, and his letter 
of appointment, the appointment was deemed to be in the 
best interests of the Company. Shareholders supported 
this when they voted in favour of his appointment at the 
2021 Annual General Meeting (AGM).

Read more: 

 Environmental, Social and Governance (ESG), pages 23-35

 Principal risks and uncertainties (PRUs), pages 53-54

 Key disclosure statements, pages 56-57

 Board leadership and Company purpose, page 66

 Division of responsibilities, pages 67-68

 Composition, succession and evaluation, page 69

 Nomination Committee Report, pages 72-73

 Audit, risk and internal control, pages 74-76

 Audit Committee Report, pages 77-81

 Risk Committee Report, pages 82-84

 Directors’ Remuneration Report, pages 85-106

Saga plc Annual Report and Accounts 202261

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Governance in action

MAKING PROGRESS 
AGAINST OUR STRATEGY

The Board considered progress against 
our strategy at each Board meeting. 
These meetings play an important role in 
allowing for robust debate and challenge 
on elements of performance and specific 
projects. The Chairman, Group CEO 
and Group Company Secretary agree 
standing agenda items throughout the 
year, such as the Group CEO Report, 
Group CFO Report and management 
accounts, trading updates for business 
units, health and safety matters and 
financial performance. Specific agenda 
items are then added to facilitate 
discussion around strategic priorities.

Key stakeholder groups

Customers

Partners and suppliers

Colleagues

Shareholders

Communities

Regulators

How governance links to our strategic priorities

People and culture  
step change

1

Data, digital and brand 
transformation

2

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Our Chief Customer Officer, Brand 
and Insight Director, Insight 
Consultant and Data and Analytics 
Director discussed the following 
with the Board:

•  How the revitalised brand had 

transitioned to seeing the world 
from our customers’ perspective.

•  The findings of a customer 

research panel, called ‘Experienced 
Voices’ and how customer focus 
groups provided insight into 
customer preferences and ensured 
that the new brand image and tone 
of voice was right.

•  The plan to reinforce the brand 

through brand immersion sessions 
for colleagues.

The Board asked whether the 
profile of the research panel 
statistically matched the profile of 
our customers and noted that there 
were sufficient participants to 
match various cohorts of 
customers.

Impact on stakeholders:
Better understanding of our 
customers and improved customer 
experience.

Improving our shareholders’ digital 
journey.

The Board heard directly from the 
Chief People Officer and discussed 
how:

•  the Company’s purpose and 

values (precision pace, empathy, 
curiosity and collaboration) could 
be embedded and how culture 
should be measured;

•  results of colleague surveys should 
be interpreted; for example, how 
the positive colleague feedback 
reconciled with the high colleague 
turnover of contact centre roles. 
The Board concluded that scores 
would be even higher if all issues 
were resolved;

•  colleague insight was helpful in 

identifying focus areas such as the 
need to focus on diversity, equity 
and inclusion and positively 
encourage retention and 
recruitment of older colleagues; 
and

•  the People Committee and 

Colleague Forums played an 
important role in providing 
valuable insight into the views of 
the wider workforce.

The Board also approved an award 
of Free Shares to eligible colleagues 
under the Share Incentive Plan (SIP). 
This was approved for the seventh 
year running. 

Impact on stakeholders:
Ensuring we deliver the best 
experiences for our colleagues 
and customers and creating an 
inclusive culture.

Delivery of long-term shareholder 
value.

Saga plc Annual Report and Accounts 2022 
 
 
62

Corporate Governance Statement
Governance in action continued

Optimising our  
businesses

3

Driving simplicity  
and efficiency

4

Reducing our debt

5

The Board approved steps to 
ensure maximum financial flexibility, 
including:

•  agreement of a further payment 

deferral and covenant waiver until 
31 March 2022 in respect of the 
two ship debt facilities; 

•  the issuance of a new five-year 
£250m fixed-rate unsecured 
bond in July 2021, with the 
proceeds used to repay £100m 
of existing bonds and the £70m 
term loan in full; and

•  disposals of property, generating 

£4.5m of net sales proceeds.

Impact on stakeholders:
Strengthening and protecting 
Saga’s ability to adapt in 
a challenging environment.

The Board:

•  considered the most effective 
operating model for the Group 
to drive accountability and an 
entrepreneurial mindset in the 
businesses;

•  discussed the proposal to 

restructure our Tour Operations 
business to deliver growth and 
create a lower-cost, more agile, 
customer-focused business;

•  continued to adopt a cost-

conscious approach, ensuring 
that costs were reduced where 
possible;

•  further simplified the Group’s 

structure, processes and policies; 
and

•  revisited the template used for 
Board reporting to ensure key 
messages, decisions required, and 
recommended actions were clear. 

Impact on stakeholders:
Providing clarity.

Making Saga easier to do business 
with.

Creating long-term value.

Compliance with law and regulation 
which protects customers.

Our business CEOs, Operations 
Directors, Customer Proposition 
and Distribution Director of 
Insurance, Strategy Director and 
CEO of The Big Window Consulting 
Limited (the Big Window) attended 
meetings to provide strategic 
business updates, present growth 
plans and discuss:

•  the Executive Leadership Team’s 

consideration of ‘customer 
moments’ e.g. how a solo 
traveller’s journey at Saga 
compared to competitors’, to 
identify how we could improve;
•  opportunities to strengthen the 
relationship with our customers;

•  the impact of the Financial 

Conduct Authority (FCA) general 
insurance pricing practices 
market study and what action 
would be necessary;

•  how to reinvigorate the Tour 

Operations business and offer 
a high-quality, differentiated 
product portfolio with aspirational 
holidays tailored specifically for 
our customers; and

•  how the data insight work of the 
Big Window allowed us to really 
understand what our customers 
want, so that this could be linked 
to product and service offerings. 

Impact on stakeholders:
Creating exceptional experiences 
for our customers.

Compliance with regulatory 
requirements.

Delivering shareholder value.

Providing exceptional service levels 
and development of new products 
and services.

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Key Board decisions and Section 172(1) considerations during the year
The following examples show how Board decisions were made after considering the matters set out in Section 172(1) of the 
Companies Act 2006.

Impact of the 
COVID-19 
pandemic

The ongoing uncertainty around the COVID-19 pandemic affected not just our business but all of our 
stakeholders. The Board played a vital role in managing the situation and called additional meetings to 
consider action that was necessary to navigate through this difficult time. 

Stakeholder considerations:
•  The uncertainty customers faced and resulting anxiety caused by confusion around travel rules. 
The Board thought carefully about how to protect our customers and communicate changes. The 
Board heard how customer support initiatives were provided in Insurance, for example, by offering 
flexible cover during changes of circumstance or financial support in cases of hardship and access 
to additional services including mental wellbeing support. In addition, the Acromas Insurance 
Company Limited (AICL) board authorised support for customers through providing access to the 
fraud helpline and maintaining price cuts for longer. Saga also provided complimentary copies of the 
Saga Magazine and gave access to a GP helpline for our vulnerable customers.

•  There was recognition that colleagues needed to be supported in ways of working and with their 

mental wellbeing.

•  Impact on suppliers was considered as part of the Risk Committee’s review of supplier risk 

management.

•  It was important to keep regulators informed and work with them to demonstrate how customers 

would be protected.

•  Shareholders’ needs were considered when we planned our AGM. The safety of this stakeholder 

group was paramount, so the Board decided to hold our 2021 AGM virtually. The Board also 
recognised that the world will be a different place as we emerge from the COVID-19 pandemic, 
and a proposal to change our Articles of Association to allow for hybrid meetings in the future 
was presented and approved at our 2021 AGM as a result.

The Board carefully considered how Cruise operations could resume safely, in line with changing 
government advice in the UK and according to local requirements in the countries which would be 
visited. Initially, cruising commenced around the UK with international travel following in August 2021. 
Careful monitoring of the impact of the changing situation on bookings, per diems and load factors 
took place so that the long-term impact on revenue could be considered.

Stakeholder considerations:
•  The Board considered the options around vaccination requirements for our guests and crew 

members. This was a difficult decision which involved considering differing views and the resulting 
reputational impact, but ultimately the Board determined that the safety of guests was paramount 
and that both guests and crew should be fully vaccinated.

•  Care was taken to ensure that the steps taken to vaccinate the crew did not impact on local 

communities’ vaccination programmes.

•  The Board heard how contact centre colleagues were under pressure to move guests to new 

itineraries and discussed the steps needed to support colleague wellbeing. 

Our ESG Task Force continued to provide the momentum needed to develop an ESG strategy which 
supported delivery of the Group’s overall strategic direction.

Stakeholder considerations:
•  The Board noted and considered how:

 – customers were increasingly concerned with ESG matters such as climate change; 
 – significant work was undertaken with local communities;
 – colleagues were keen for Saga to do the right thing;
 – shareholders expect that ESG will be at the forefront of our minds as we work to deliver our 

strategy; and

 – the Financial Stability Board had created a Task Force on Climate-Related Financial Disclosures 

to improve and increase reporting of climate-related financial information. 

It was agreed that the ESG strategy would need to include factors such as how to make use of 
emerging technologies, particularly on the ocean ships and river vessels, and the impact of colleagues 
working from home. 

Resumption 
of cruising

Environmental, 
Social and 
Governance 
(ESG)

Saga plc Annual Report and Accounts 2022 
 
 
64

Corporate Governance Statement
Governance in action continued

Pension 
consultation

During the year, the triennial valuation exercise with the pension scheme Trustees took place and the 
Board considered and approved this. In addition, the decision was made to review the Group pension 
schemes which, following consultation with colleagues, resulted in the closure of the existing schemes 
and the introduction of a new defined contribution pension scheme that is operated as a Master Trust.

Bank covenants, 
ship debt holiday 
and bond 
refinancing

Stakeholder considerations:
•  The valuation exercise is carried out every three years to comply with the scheme rules and 
regulatory requirements with active involvement from the pensions regulator. The Board 
concluded that the overall valuation outcome was in line with expectations, particularly given 
the impact of COVID-19.

•  Engagement with the pension scheme Trustees was followed by a colleague consultation. 

Feedback from both of these stakeholder groups was then carefully considered and a 
recommendation was made to the Board to move the future pension provision for all colleagues 
to an Aviva Master Trust.

•  The Board heard how the review had considered the impact on vulnerable colleagues and asked 
the Chief People Officer to summarise how colleagues had viewed the proposed changes. They 
heard how the level of engagement throughout the consultation had been monitored and was good. 
Some disappointment had been voiced at the start of the consultation but most colleagues 
understood how the world had changed and understood the need for the move.

•  The Board decided that the decision to close the existing scheme was necessary in the interests 
of equity for all colleagues, while noting that it may have a detrimental effect for a minority of 
colleagues.

It was important that the Group maintained flexibility around its financing arrangements. The Board 
considered and approved the extension of the deferral of payments in relation to the ship debt 
facilities so that no capital repayments would be made from April 2021 to the end of March 2022. 

In June 2021, the Board approved the steps which resulted in an issuance of a new five-year £250m 
fixed-rate unsecured bond in July 2021, with the proceeds used to repay £100m of the existing bond 
and repay the £70m term loan in full.

Board members recognised that this was a challenging decision as it required judgement around the 
possible restart date for Travel operations. Given the uncertainties caused by the COVID-19 
pandemic, this was difficult to predict. The Board concluded that it was important to have sufficient 
headroom should the period of Travel suspension continue.

Stakeholder considerations:
•  It was noted that the proposed bond arrangements would provide flexibility and would mean that 
refinancing would not be necessary until 2024; however, the impact to the Group, over the term 
of the bond facility, needed careful consideration.

•  In conclusion, it was agreed that the proposed covenant package was reasonable, did not add 

onerous conditions, would not affect delivery of the Company’s strategy and, taking all 
stakeholders’ views into account, would materially benefit Saga.

•  The positive impact of the transaction was noted as follows:

 – The move away from covenants that had to be tested every six months would be a significant 

improvement.

 – The terms allowed for refinancing of ship debt if cruising was delayed, protecting Saga’s financial 

position and therefore minimising the impact on customers and suppliers.

•  The downside of the arrangement was noted as being bound by fixed terms for five years and the 

cost to put the arrangement in place but the Board concluded that the transaction provided more 
benefit than not.

•  Throughout the negotiations, the Board recognised that any new debt position would need to 

include consideration of regulatory requirements and communication.

Saga plc Annual Report and Accounts 202265

Governance statements

Key statements

Compliance 
Statement

Viability 
Statement

Going concern

Fair, balanced 
and 
understandable

The Board is committed to high standards of corporate governance and manages Saga’s operations 
in accordance with the UK Corporate Governance Code 2018 (the Code). A full version of the Code 
can be found on the Financial Reporting Council’s (FRC) website (www.frc.org.uk). The Company 
applied the Principles and complied with the relevant Provisions of the Code throughout the year 
(with two exceptions) as set out and explained on page 60.

The Viability Statement can be found in the Strategic Report on page 55.

The going concern basis of preparation can be found in Note 2.1 of the financial statements on 
pages 126-127.

In accordance with the Code, the Board has established arrangements to evaluate whether the 
information presented in the Annual Report and Accounts is fair, balanced and understandable. 
Having taken advice from the Audit Committee, the Board considers that the Annual Report and 
Accounts, taken as a whole, is fair, balanced and understandable and provide the information 
necessary for shareholders to assess the Company’s position and performance, business model 
and strategy.

Assessment 
of risk

Through the risk management process detailed on pages 74-75, the Board can confirm that it has 
carried out a robust assessment of the emerging and principal risks facing the Company, including those 
which would threaten our business model, future performance, solvency or liquidity and reputation. 

Statement 
of review

The risk management process detailed on pages 74-75 was in place for the year under review and 
up to the date of approval of this report.

The Board recognises the importance of appropriate systems of internal control and risk management. 
The Group operates a three lines of defence risk management framework overseen and monitored by 
the Risk Committee (see pages 82-84) and Audit Committee (see pages 77-81). Work conducted by 2nd 
and 3rd lines, whilst identifying some areas for improvement, provided reasonable assurance that the 
systems of risk management and internal control were broadly effective.

Section 172(1)

The Section 172(1) statement can be found in the Strategic Report on page 57.

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Saga plc Annual Report and Accounts 2022 
 
 
66

Corporate Governance Statement
Board leadership and Company purpose

The Board is responsible for setting Saga’s 
strategy, providing overall direction for 
management, and setting Saga’s purpose, 
values and standards. Board members play a 
key role in promoting our culture and 
ensuring that actions taken are for the 
benefit of all stakeholders.

The Board considers the balance of interests between 
stakeholders including shareholders, customers, colleagues 
and the communities in which Saga operates. See pages 16-17 
for details of the Board’s role in stakeholder engagement, 
which supports Directors’ duties under Section 172(1) of the 
Companies Act 2006.

All Directors, members of the Executive Leadership Team 
(ELT) and persons discharging managerial responsibilities 
receive training on an ongoing basis.

Our Board
The Board reviewed the document which sets out matters 
which are reserved for the Board on 20 September 2021 and 
took the opportunity to strengthen the messaging around 
the need to ensure strategy is aligned with the Group’s 
culture and the references to our Speak Up process where 
colleagues can raise any matters of concern. The governance 
structure also sets our delegated authority limits clearly. 

Reserved matters include:

•  the strategic direction of the Group, including objectives, 

budgets and forecasts;

•  any decision which may have a material impact on the 

Group including, but not limited to, financial, operational, 
strategic or reputational;

•  any change to, commencement or cessation of, any of 

Saga’s activities;

•  approval of Saga’s material regulatory, financial and 

operational policies;

•  changes relating to Saga’s capital, corporate, management 

or control structures;

•  material capital or operating expenditure outside pre-

determined tolerances or beyond the delegated 
authorities;

•  major capital projects (including post-investment 

reviews which were not considered in detail by the Audit 
or Risk Committees or where the Board decides a full 
review is required);

•  projects or investments that have a financial cost 

greater than the amount set out in the relevant delegated 
authority limits;

•  any contract which is material strategically, or by reason 
of size, not in the ordinary course of business, or outside 
agreed budgetary limits; and

•  joint ventures and material arrangements with customers 

or suppliers.

Shareholder engagement
The Board actively monitors the views of our shareholders 
and seeks their feedback on the Company’s performance 
against strategy. Full details of how we engage with our 
shareholders can be found in the Strategic Report 
on pages 16-17. In addition, the Board hears from our 
corporate brokers, who attend meetings to provide 
feedback directly and an Investor Relations report is 
tabled at each Board meeting.

We are mindful that we have a significant number of retail 
shareholders, a number of which are also customers and 
we take steps to engage with this group by sending them 
a summary of our results. A live presentation was held in 
September 2021 via the Investor Meet Company platform 
which allowed all shareholders to ask our Group CEO and 
Group CFO any questions they had.

During the year, a review of our share registration services 
took place and the decision was made to move to Equiniti 
Group who became our registrar with effect from 31 January 
2022. We took the opportunity to ask those shareholders who 
currently receive paper copies of shareholder communication 
if they would like to receive such communication electronically. 
This has a number of advantages, including increasing the 
speed of communication, minimising our impact on the 
environment and reducing print and distribution costs. 

AGM
The AGM will be held on 5 July 2022 at 11.00am at Enbrook 
Park, Sandgate, Folkestone, Kent CT20 3SE. Full details and 
an explanation of business to be considered at the meeting 
will be provided in the Notice of AGM. A copy will be available 
on Saga’s website in due course (www.corporate.saga.co.uk).

Saga plc Annual Report and Accounts 202267

Division of responsibilities

Our governance framework
During the year, it was important that our governance framework continued to support the ongoing challenges caused by the 
uncertainty of the COVID-19 pandemic and the increased regulation in the businesses in which we operate. 

In order to ensure that we remained responsive to the changing situation and to cope with the increase in the frequency of 
Board meetings, we assessed how we could ensure our governance was straightforward and supported our purpose. 

As a result, we introduced sub-committees to our Executive Leadership Risk Committee – a Data Governance Committee 
and Cyber Security Forum. Our Environmental Committee was also rebranded as an Environmental, Social and Governance 
(ESG) Task Force. Our Group CEO is the ESG representative on the Board and ESG strategy is also discussed at Board 
meetings.

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Board Committees
Nomination Committee
Responsible for reviewing Board 
composition and diversity, proposing 
new Board appointments and 
monitoring the Board’s succession 
needs.

 See pages 72-73

Audit Committee
Responsible for monitoring the integrity 
of the financial statements, reviewing 
the Group’s framework of internal 
controls and maintaining the external 
auditor relationship.

 See pages 77-81

Risk Committee
Responsible for monitoring the Group’s 
risk management framework and ability 
to identify and manage new and 
emerging risks and deal with any 
material breaches of risk limits. 

 See pages 82-84

Remuneration Committee
Responsible for Remuneration Policy, 
performance-linked pay schemes and 
share-based incentive plans.

 See pages 85-106

Board 
Committees

Board

Executive 
Leadership 
Risk 
Committee

Executive 
Leadership 
Team 
Committee

Board
•  Approval of strategic direction and 

ensuring its successful implementation.
•  Overall leadership and management of 

the Group, including setting the 
Group’s values and standards.
•  Approval of the Group’s Speak Up 

Policy and discussing an annual report 
presented by the Non-Executive 
Director nominated as Speak Up 
Champion.

•  Encouraging innovation to meet the 
needs of our stakeholders, including 
colleagues, customers and shareholders.

•  Ensuring compliance with statutory 

and regulatory obligations.

•  Maintaining sound systems of internal 

controls and risk management.

•  Assessing potential impact of decisions.

Disclosure Committee
•  Responsible for determining the treatment 

of material information and identifying 
inside information for the purpose of 
maintaining the Company’s project 
(insider) lists.

Executive Leadership Risk Committee  
(reports to the Risk Committee via the Chief Risk and Compliance Officer)

•  Consider the Group’s approach to risk management.
•  Manage risk and conduct, review Group Risk and Internal Audit and compliance 

plans, and report potential or actual breaches of regulation or policy to the Board.

•  Link principal risks and uncertainties to strategy.
•  Oversee Cyber Security Forum, Data Governance Committee and ESG Task Force.

Executive Leadership Team 
(ELT) Committee 
(reports to the Board via the Group CEO 
and Group CFO)

•  Develop and recommend strategy 
to the Board, and then execute it.

•  Set the Group’s business principles, 
and develop and implement values, 
behaviours and standards.

•  Ensure customers are treated fairly, 
in line with the Saga brand values.

•  Review and monitor brand and 
customer key performance 
indicators, trading and marketing 
performance.

•  Review financial forecasts and 
performance of the Group.

•  Discuss and agree major divisional 
issues and Group-wide resource 
allocation decisions.

•  Review material projects and capital 

expenditure proposals before 
consideration by the Board.

•  Review and discuss talent 

management and succession 
planning (prior to consideration by 
the Nomination Committee).

•  Review and monitor culture, 

diversity, equity and inclusion and 
colleague engagement metrics.

Cyber Security Forum
•  Drive cyber security improvements, 
protect information assets whilst 
limiting Saga’s exposure to cyber risk.
•  Meet industry best practices, agree 
policy and embed a positive cyber 
security culture.

Data Governance Committee
•  Provide clear guidance on how Saga 
uses data and oversight of continued 
validity and purpose of data stored 
on systems.

•  Support initiatives to improve 

data quality.

ESG Task Force
•  Develop and monitor an ESG strategy 

and identify priority areas.

•  Monitor the impact of agreed targets.

Saga plc Annual Report and Accounts 2022 
 
 
68

Corporate Governance Statement
Division of responsibilities continued

Independent Non-Executive Directors and 
Board composition
We continue to comply with the Code recommendation 
that at least half of our Board, excluding the Chairman, are 
Non-Executive Directors whom the Board considers to be 
independent. The Board considers Eva Eisenschimmel, 
Julie Hopes, Gareth Hoskin and Orna NiChionna to be 
independent Non-Executive Directors, free from any 
business or other relationships that could materially 
interfere with the exercise of their independent judgement 
or objective challenge of management.

We recognised that our Non-Executive Chairman was not 
considered independent on appointment and this was 
carefully considered at that time. Taking into account 
Roger De Haan’s history with the Saga brand and business, 
his proposed time commitment, and the terms of the 
Relationship Agreement and his letter of appointment, 
the Directors supported the appointment, concluding 
that it was in the best interests of the Company. This was 
supported by shareholders, who voted to appoint 
Roger at our 2021 AGM. 

Composition, succession and evaluation, page 69 

Board of Directors, pages 70-71 

Member

Role

During the year, the Board held six scheduled meetings and 
seven ad hoc meetings, for which individual attendance is set 
out below. The additional meetings were necessary due to 
the challenging external conditions and it was not always 
possible to have all Directors in attendance. All Directors 
also attended three strategy sessions. Sufficient time is 
provided, periodically, for the Non-Executive Chairman to 
meet privately with the Senior Independent Director and the 
Independent Non-Executive Directors to discuss any matters 
arising. For information on what the Board did during the 
year, see pages 61-64.

Board responsibilities – allocation of time

People and culture 

c.15%

Strategy, including data,
digital and brand 
transformation  
Optimising our 
businesses 
Driving simplicity 
and efficiency  
Reducing our debt   

Oversight of risk 
management 
Environmental, Social 
and Governance  

c.30%

c.30%

c.10%
c.5%

c.5%

c.5%

Maximum
possible
meetings

Attendance

Roger De Haan

Euan Sutherland

James Quin

Non-Executive Chairman (leadership, Board governance, sets the agenda and 
facilitates open Board discussions, performance and shareholder engagement) 

Group Chief Executive Officer (Group performance and develops strategy for 
Board approval) 

Group Chief Financial Officer (Group financial performance, including creation 
of the budget and five-year plans for recommendation to the Board) 

13

13

13

13

13

12

Independent Non-Executive Directors

Role

Maximum
possible
meetings

Attendance

Orna NiChionna (Senior Independent 
Director)

Eva Eisenschimmel (People Champion)

Julie Hopes

Gareth Hoskin (Speak Up Champion)

Participate in, assess, challenge and monitor Executive 
Directors’ delivery of the strategy (within risk and 
governance structures), financial controls and integrity of 
financial statements, and Board diversity. Evaluate and 
appraise the performance of the Non-Executive Chairman, 
Executive Directors and senior management.

13

13

13

13

13

12

13

13

Members of the ELT, senior colleagues and external advisers 
are also invited to attend Board meetings, to present items 
of business and provide insight into key strategic issues.

The Group Company Secretary attends each meeting, 
assists the Chairman of the Board and Committee Chairs 
in planning for each meeting and ensures that Board and 
Committee members receive information and papers in 
a timely manner.

Saga plc Annual Report and Accounts 2022i

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69

Composition, succession and evaluation

The members of the Board
The Board has considered the independence of character, 
integrity, differences of approach and experience of all the 
Directors and considers its overall size and composition to 
be appropriate.

The skills and experience of our individual members, particularly 
in the areas of insurance, financial services, customer service, 
brand management, strategy and risk management, are 
fundamental to the pursuit of our objectives. In addition, the 
external experience of members of the Board in a variety of 
sectors and markets is invaluable to Saga.

Our Non-Executive Directors provide objective, rigorous and 
constructive challenge to management and met regularly 
without the Executive Directors. The Senior Independent 
Director acts as a sounding board for the Non-Executive 
Chairman and led an appraisal of his performance.

Annual re-election
All Directors are required to stand for annual re-election at 
the Company’s AGM. The Board’s view is that each of the 
Directors standing for re-election should be re-appointed. 
We believe that they have the skills required for the Board 
to discharge its responsibilities, as outlined in each of their 
biographies set out on pages 70-71. The details of the specific 
reasons why each Director’s contribution continues to be 

important to the Company’s long-term sustainable success 
will be included in our Notice of AGM.

Diversity, equity and inclusion (DE&I)
The Group has a DE&I Policy, and, during the year, forums 
were held on topics relating to DE&I which provided valuable 
insight around how colleagues felt relating to matters such 
as age, ethnicity and gender. The Board recognises that it 
is important to consider, not just the skills required for the 
Board, but also the need to have an inclusive approach for 
all colleagues.

 Environmental, Social and Governance (ESG), pages 23-35

 Nomination Committee Report, pages 72-73

Gender on the Board and in senior management
The Board recognises the need to develop a diverse pipeline in 
succession planning. The Company currently has three women on 
its Board (43%) and seven in total across the combined Board and 
Senior Management (44%). We met the target set out in the 
Hampton-Alexander review as more than 33% of Board members 
identified as female. We are also committed to appointing at least 
one Board member from an ethnic minority background.

Board

Senior management1

(n) Male %

(n) Female % Total

4

5

57%

56%

3

4

43%

44%

7

9

Evaluation of the Board, Committees and Directors
The Board effectiveness and developmental review was conducted internally this year. This focused on matters of strategic 
importance and areas highlighted for development in the 2020/21 evaluation. We also used the evaluation to seek views on 
the effectiveness of the Board Committees and the performance of the Non-Executive Chairman. 

The Senior Independent Director and the other Non-Executive Directors also appraised the Non-Executive Chairman’s 
performance and the Non-Executive Directors had regular meetings with the Non-Executive Chairman at which their 
performance was discussed. 

Action taken as a result of the 2020/21 evaluation
The findings from last year’s evaluation were helpful in 
identifying areas for development. As a result, we:

•  dedicated time to ensuring we provide exceptional 

experiences for our customers;

•  focused on ensuring that foundations were in place for the 

Group to begin to deliver sustainable growth; and

•  reviewed our risk management procedures to check these 

were effective and embedded sufficiently.

Process for the 2021/22 Board and Committee evaluation
•  Nomination Committee members discussed how best 

•  Directors and Board/Committee members and attendees 

to conduct the evaluation of the Board in terms 
of composition.

completed the questionnaire on an anonymous basis.
•  Report produced and discussed with the Chairman and 

•  A set of questions was drafted by the Group Company 

Committee Chairs.

Secretary and agreed with the Chairman with input from 
the Senior Independent Director. 

•  Findings discussed at Board meeting.
•  Action plan prepared.

Areas of focus for 2021/22
Questions for this year’s review were focused on the following:

•  How effective we are at focusing on strategy and monitoring 

the key aspects of Company operations.

•  How well we monitor performance against our strategic goals.
•  How well we understand what our customers need and their 

perception of Saga.

Conclusions and development plan for 2022/23
The review concluded that the Board had effectively tracked 
progress against the turnaround strategy and that there was 
an improved focus on understanding our customers. 

The development plan for 2022/23 includes how:

•  we will monitor delivery of the growth strategy in all businesses;

•  Whether we discuss the right things, at the right time, and 

in sufficient detail. 

•  How well the Board collaborates, works with precision pace, 

is curious and shows empathy, in line with Saga’s values.

•  How well the Board monitors risk and ensures the Company 

is not too risk averse.

•  the Board will continue to actively adopt and demonstrate 

the Company’s values; and

•  data will be used to provide valuable insight into our 

customers and develop new products and services that truly 
differentiate Saga.

1  Senior management, for this purpose, is the Executive Leadership Team or the first layer of management below Board level, including the Group Company Secretary

Saga plc Annual Report and Accounts 2022 
 
 
70

Corporate Governance Statement
Board of Directors

Composition of the Board

1

Roger De Haan
Non-Executive Chairman

Appointed 5 October 2020

Euan Sutherland
Group Chief Executive 
Officer

James Quin
Group Chief Financial Officer

Appointed 1 January 2019

2

4

  Non-Executive Directors

  Executive Directors

  Non-Executive Chairman

Key

 Audit Committee

  Executive Leadership Team 
Committee

 Nomination Committee

 Remuneration Committee

 Risk Committee

 Committee Chair

Key strengths and experience

•  Fellow of the Institute of 

Chartered Accountants in 
England and Wales.
•  Seasoned insurance 

executive with over 29 
years of senior leadership 
experience.

•  Experience in delivering 
corporate strategy, 
investor communications 
and internal/external 
analysis and reporting.

•  Extensive strategic, 

investor and operational 
finance experience within 
the insurance industry.

•  Previous senior roles 

include: UK CFO, Global Life 
CFO and Head of Investor 
Relations at Zurich 
Insurance Group; Partner 
at PwC and Managing 
Director at Citigroup Global 
Markets.

Key strengths and experience

•  Experienced business 

leader and board director 
with extensive experience in 
travel and financial services 
industries.

•  Significant history with 

Saga having worked here 
for 39 years, including over 
20 years as Chairman and 
Chief Executive.

•  Instrumental in transforming 
Saga from a specialist tour 
operator to one that offered 
its own cruises and expanded 
the business to cover 
publishing, insurance and 
financial services, creating 
the Saga brand.

•  Knighted in the 2014 New 
Year Honours List for 
services to education and 
to charity in Kent and 
overseas.

Other roles

Director of Folkestone 
Harbour companies, Creative 
Folkestone and Friends of 
Folkestone Academy; Trustee 
of Roger De Haan Charitable 
Trust; and Trustee and 
governor of The King’s 
School, Canterbury.

Appointed 6 January 2020

Key strengths and experience

•  Significant experience in 
leading major consumer-
facing businesses through 
periods of change to deliver 
a more efficient 
organisation.

•  Leadership, senior 

operational experience and 
marketing specialist.
•  Corporate strategy 

creation, branding, large 
workforce direction and 
motivation.

•  Implementing strategy 
focused on customer 
insight, digital innovation 
and wholesale expansion.

•  Previous senior roles 

include: CEO of Superdry 
plc, the global digital brand, 
and The Co-op Group; 
Group COO & CEO UK at 
Kingfisher plc; and 
background in global 
fast-moving consumer 
goods (FMCG) brands 
including Mars and Coca-
Cola.

Other roles

Non-Executive Director and 
member of the Audit and 
Nomination Committees of 
Britvic plc (appointed 
February 2016).

Saga plc Annual Report and Accounts 202271

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Orna NiChionna
Senior Independent Non-
Executive Director

Appointed 31 March 2017 
(Senior Independent 
Director) and 29 May 2014 
(Non-Executive Director)

Key strengths and experience

•  Substantial experience as 
advisor to retailers on 
strategy and operations. 
•  Significant experience in plc 
governance and leadership.

•  Previous roles include: 
Senior Independent 
Director of Royal Mail plc, 
HMV plc, Northern Foods 
plc and Bupa; Non-
Executive Director of Bank 
of Ireland UK Holdings plc 
and Bristol & West plc; 
Chair of Founders 
Intelligence Limited; Deputy 
Chair of the National Trust; 
Trustee of Sir John Soane’s 
Museum; and former 
Partner at McKinsey & 
Company.

Other roles

Non-Executive Director and 
Chair of the Remuneration 
Committee at Burberry 
Group plc (appointed 
January 2018); and Trustee 
of the Institute of Fiscal 
Studies (appointed July 
2020).

Eva Eisenschimmel
Independent Non-Executive 
Director and People 
Champion

Appointed 1 January 2019

Key strengths and experience

•  Over 30 years of 

Julie Hopes
Independent Non-Executive 
Director, Chair of Saga 
Services Limited and Saga 
Personal Finance Limited

Gareth Hoskin
Independent Non-Executive 
Director, Chair of Acromas 
Insurance Company Limited 
and Speak Up Champion

Appointed 1 October 2018

Appointed 11 March 2019

Key strengths and experience

Key strengths and experience

experience as a brand and 
marketing professional.
•  Extensive experience in 

•  Associate with the 

Chartered Institute of 
Bankers.

•  Over 20 years’ experience 
in insurance, in a variety of 
roles.

customer relations and all 
aspects of human 
resources and people 
strategy.

•  Previous roles include: 

Non-Executive Director 
(and a member of the Audit, 
Nomination, Remuneration 
and Risk Committees) of 
Virgin Money plc; Managing 
Director of Marketing, 
Brands and Culture at 
Lloyds Banking Group plc; 
Chief Customer Officer at 
Regus plc; Chief People and 
Brand Officer at EDF 
Energy; and senior 
positions at Allied Domecq 
and British Airways.

Other roles

Group Chief Risk Officer 
(appointed May 2021) at 
Lowell (previously Chief of 
Staff appointed February 
2016).

•  Wealth of insurance 

•  Chartered Accountant with 

experience coupled with 
over 20 years in a variety of 
roles, specialising in general 
insurance and 
predominantly in personal 
lines.

recent and relevant 
financial experience and 
competence in accounting 
(Institute of Chartered 
Accountants in England and 
Wales).

•  Previous roles include: main 
Board Director and CEO 
International, and finance, 
retail marketing and HR 
roles in Legal & General; 
accountant at PwC; and 
Trustee, Non-Executive 
Director and Chair of the 
Audit and Risk Committee 
at Diabetes UK.

Other roles

Audit Chair and Senior 
Independent Director at 
Leeds Building Society 
(appointed November 2015).

•  Highly customer-focused, 

with a breadth of functional, 
membership and affinity 
experience and a track 
record of driving growth.

•  Previous roles include: 

Chair of Police Mutual and 
its Remuneration 
Committee; Non-Executive 
Director and Chair of the 
Risk Committee of Co-
operative Insurance; a 
variety of roles at RSA and 
Tesco Bank; and CEO of The 
Conservation Volunteers, a 
UK community volunteering 
charity.

Other roles

Deputy Chair, Senior 
Independent Non-Executive 
Director and Remuneration 
Committee Chair of West 
Bromwich Building Society 
(appointed April 2016); and 
Non-Executive Director 
(appointed August 2021) and 
Chair of the Risk Committee 
(appointed December 2021) 
of MS Amlin Underwriting 
Limited.

Saga plc Annual Report and Accounts 2022 
 
 
72

Corporate Governance Statement
Nomination Committee Report

Orna NiChionna 
Chair, Nomination Committee

The Committee’s responsibilities
•  Review the structure, size and composition 
(including the need for a progressive review 
of membership) of the Board.

•  Consider how to develop a diverse pipeline in 
succession planning and talent development 
of Executive Directors and senior executives.
•  Evaluate the independence, experience, diversity 

and knowledge of the Board.

•  Identify and nominate candidates to fill Board 

and Committee vacancies.

•  Review Board performance evaluation results 

in relation to Board composition.

The Committee’s Terms of Reference were reviewed 
during the year (approved by the Board on 
20 September 2021) and are available on our corporate 
website (www.corporate.saga.co.uk/about-us/
governance).

What we did during the year
Time spent on matters

Board composition 

c.30%

Succession planning and 
talent management 

c.30%

Diversity, equity and 
inclusion 

Board evaluation 

c.30%

c.10%

Committee composition and attendance

Members (majority are
independent Non-
Executive Directors)

Member
since

Max.
possible
meetings Attendance

Orna NiChionna (Chair) 29 May 14

Roger De Haan

Eva Eisenschimmel

Julie Hopes

Gareth Hoskin

5 Oct 20

4 Apr 19

10 Sep 20

10 Sep 20

4

4

4

4

4

4

4

3

4

4

Committee evaluation
An evaluation of the Committee’s effectiveness took place 
during the year, as part of the Board effectiveness review 
(for details see page 69).

The review indicated that the Committee had rightly 
focused on matters concerning diversity, equity and 
inclusion during the year and had made significant progress 
in these areas. Going forward, it was agreed that the 
Committee should encourage greater ethnic diversity 
at both Committee and Board level.

Dear shareholder,
This year continued to be challenging in light of the ongoing 
impact of the COVID-19 pandemic. The Committee’s primary 
focus was to ensure that the Board and its Committees have 
the right balance of skills, experience and diversity needed 
to deliver the strategy during this time.

The Committee continued to focus on the succession 
planning and talent development of our executive and 
senior leadership teams which has involved working closely 
with the Remuneration Committee. 

As we look forward to the skills needed on our future Board, our 
priority over the next three years will be to address the current 
lack of ethnic diversity on our Board while maintaining our depth 
and breadth of experience in the functional and sectoral areas 
of most importance to the Group.

Board composition
There were no changes to Board composition during the 
year. Nevertheless, the Committee continued to assess the 
skills, diversity and capacity required at both the Board and 
individual Committee levels. As reported in last year’s 
Committee report, the appointment of Roger De Haan 
brought significant experience of the travel industry and 
addressed the gap in this area on our Board.

The Committee worked to identify current or future skills 
gaps and to confirm Committee membership based on the 
experience and skills of each Director against each 
Committee’s remit. We also considered the UK Corporate 
Governance Code 2018 (the Code), guidance from the 
Financial Reporting Council (FRC) and best practice.

Towards the year end, the Committee started to discuss 
what skills will be required to support the successful 
execution of the Group’s evolving strategy. In this phase, 
the Board would benefit from members who bring deep 
entrepreneurial expertise and experience of digital content 
management and distribution in consumer-facing businesses. 

Saga plc Annual Report and Accounts 2022i

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73

The Committee’s succession planning over the coming year 
will take this thinking into account.

In last year’s report, we confirmed that Euan Sutherland had 
assumed the responsibilities of Interim CEO of Insurance 
until a suitable replacement was appointed.

The search for a successor (led by the Saga Services Limited 
(SSL) and Acromas Insurance Company Limited (AICL) 
nomination committees) resulted in the appointment of 
Steve Kingshott who joined Saga on 8 November 2021. 
As this was a key role within the Group, the Committee was 
consulted throughout the process and kept fully updated 
on the progress of the search and subsequent appointment.

Independence and election of Directors
After the year end, but prior to publication of this Annual Report 
and Accounts, the Committee considered the profiles of the 
Directors, each Director’s independence, contribution and time 
commitment necessary to perform their duties and 
recommended to the Board that all should be put forward for 
election at the 2022 Annual General Meeting (AGM). In addition, 
the Committee undertook a detailed review of the proposal to 
re-appoint Julie Hopes, Eva Eisenschimmel and Gareth Hoskin 
as Non-Executive Directors when they were proposed for 
re-appointment after serving their initial three-year terms. 
Individuals did not participate in the discussion when their own 
re-appointment was being considered.

The Code requires that at least half of the Board, excluding 
the Chairman, are considered to be independent Non- 
Executive Directors. As of 31 January 2022, four out of seven 
(57%) Board members were independent Non-Executive 
Directors, with other members being the Non-Executive 
Chairman and two Executive Directors. 

Succession planning and talent development 
During the year, the Committee received an update from the 
Group Chief Executive Officer (CEO) and the Chief People 
Officer on how talent management was approached, including 
new processes and frameworks that had been put in place 
to ensure successful delivery of the strategy. This required 
intense focus on skills and cultural change in an organisation 
that is considerably more streamlined than previously.

In addition, the Committee considered an updated approach 
to evaluate performance, talent and succession and how 
a diverse and high-quality pipeline would be created. The 
Committee is committed to oversee and seek assurance on 
how management is developing its future leaders and their 
commitments to driving greater female representation at 
more senior levels.

I attended (with Julie Hopes and Eva Eisenschimmel as the 
other female Board members) a Women in Leadership event, 
the main purpose of which was to bring together colleagues 
working in partnership (as mentors and mentees) with the 
30% Club (for more details of this initiative see page 28), and 
female senior executives to provide a forum for networking, 
mentoring and support. 

Diversity, equity and inclusion (DE&I)
Both the Board and Committee continued to focus on DE&I 
across the Group. Saga believes diversity is wider than gender 
and ethnicity and strongly supports full cognitive diversity, 
which encompasses all elements of cultural differences. 
Committee members considered a detailed report which 
informed the strategy to achieve a diverse and equitable 
environment and create a culture which was more inclusive. 

We heard how colleagues had been upskilled with training on 
unconscious bias, with a focus on practical steps within the 
recruitment process to create a more inclusive environment 
and how key event speakers being invited to present to 
colleagues had led to more meaningful discussions around 
how colleagues could feel a greater sense of belonging.

The Committee was pleased to receive an update regarding the 
focus on ‘Age Allyship’ and how Saga had become the first major 
UK firm to offer a week’s paid leave for new grandparents. 

The Financial Conduct Authority (FCA) consultation on a change 
to the Listing Rules which would require data to be published on 
Board and Executive Committee diversity was also considered. 
Simultaneously, the SSL remuneration and nomination 
committees reviewed the FCA, Prudential Regulation Authority 
and the Bank of England joint discussion paper on accelerating 
DE&I in the regulated sector.

The Company has an Equal Opportunities Policy in place, which 
includes practical steps to promote a working environment in 
which all colleagues are treated equally. This policy applies to 
the Group, including the Board of Directors, and is linked to 
Company strategy and communicated to all colleagues. All 
colleagues must report any breaches, whether actual or 
perceived, to their line manager or to the People Team.

While the policy does not currently set specific targets, the 
Committee concluded that the steps being taken to obtain and 
measure data and the resulting insight will assist in developing 
meaningful targets. Diversity is considered as part of the 
appointment process, with reference to diversity of 
perspective, including gender, social and ethnic backgrounds; 
the need for gender balance in senior management; and the 
need to develop a diverse pipeline in succession planning.

The Board currently has a 43% gender balance of women 
and 44% in the first layer of management below Board level. 
Details of gender balance of those in the senior management 
and their direct reports can be found on pages 27 and 69.

Board evaluation
Committee members discussed the proposal for the Board 
evaluation and identified areas of focus. These included 
whether there were sufficient levels of reporting to fully 
understand the customer experience and monitor customer 
satisfaction; Board dynamics as the Group emerged from 
the COVID-19 pandemic; and risk management. Committee 
members also concluded that it was important to ascertain 
whether the Board was setting the right cultural tone, in line 
with the Group’s values.

All Directors and the Group Company Secretary were asked to 
complete a questionnaire about the dynamics of the Board and 
how well Board meetings supported discussion of the strategy 
and its delivery. The evaluation report prepared by the Group 
Company Secretary was discussed and this confirmed that 
the Board dynamics were strong and had led to high-quality 
discussion and appropriate levels of challenge. It was recognised 
that it was important that the Board continue to actively adopt 
and demonstrate the Company’s values. 

Orna NiChionna 
Chair, Nomination Committee

Saga plc Annual Report and Accounts 2022 
 
 
74

Corporate Governance Statement
Audit, risk and internal control

Board assessment of risk management 
and internal control
Our Board has ultimate responsibility for the Group’s risk 
management and internal control, and for the Company’s 
risk culture. Our Board is also responsible for reviewing the 
effectiveness of risk management and control systems, 
ensuring that: 

•  there is an ongoing systematic process for identifying, 

evaluating and managing the emerging and principal risks 
faced by the Company;

•  this system was in place for the year under review and up 

to the date of approval of this Annual Report and Accounts;

•  the system is regularly reviewed by our Board; and
•  the system accords with the Financial Reporting Council 
(FRC) guidance on risk management, internal control and 
related financial and business reporting.

During 2021, risk management activity continued to focus 
on protecting our financial and operational resilience and 
continuing to support the delivery of fair outcomes to 
customers. Our risk framework was further refined to 
support this work and to provide the foundation for delivering 
our strategy. Improvements in risk culture, internal control 
effectiveness, risk governance and incident management 
were all made during the year supported by new roles 
created within the business to improve the quality of risk 
incident root cause analysis and remediation in response to 
operational risk events.

Our subsidiary boards and Executive Leadership Team (ELT) 
had access to more timely and comprehensive risk reporting 
throughout the year, facilitated, in part, through a new risk 
system launched in the second quarter of 2021. This has 
encouraged risks and incidents to be captured promptly and 
allowed associated mitigating actions to be more effectively 
tracked to address both immediate issues arising and root 
causes, with priority towards driving the right outcomes 
for customers.

Our governance framework
Effective risk management and control is achieved through application of the ‘three lines of defence’ model as follows: 

GOVERNING BODY
Accountability to stakeholders for organisational oversight

Governing body roles: integrity, leadership and transparency

MANAGEMENT 
Actions (including managing risk) to  
achieve organisational objectives

INTERNAL AUDIT
Independent assurance

1st line roles

2nd line roles

3rd line roles

Provision of products/
services to clients and  
managing risk

Expertise, support, 
monitoring and challenge 
on risk-related matters

Independent and objective 
assurance and advice on all 
matters related to the 
achievement of objectives

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Risk strategy and plan
The Group’s risk strategy and plan is aligned with the 
Company’s overarching strategy and is considered and 
approved annually. 

Risk framework processes
Risk governance – The main consideration within risk 
governance is the Board management of risk and subsequent 
delegation to risk committees and other governance forums. 
This ensures that risk is managed effectively and that there is 
appropriate oversight through reporting and accountability 
defined within each committee’s Terms of Reference and 
through the application of the Senior Managers and 
Certification Regime. Additionally, the suite of Saga risk 
policies, including, but not limited to, conduct risk, incident 
management and internal control, define our risk 
management framework and high-level expectations of 
the 1st and 2nd line in respect of risk management activity.

Incident management – The 1st line business areas are 
responsible for raising any risk incidents identified in a timely 
manner, conducting appropriate root cause analysis to 
prevent recurrence, and resolving incidents promptly. 
The 2nd line oversees this activity to ensure fair customer 
outcomes, and that the process is managed in line with policy.

Risk and control registers – Each operating company and 
Group function is responsible for identifying and managing its 
risks and associated key controls, which are captured on risk 
and control registers and scored using a risk scoring matrix 
that rates risk against both likelihood and severity. Key 
controls are subject to design and operational effectiveness 
testing by the business and validated through periodic 2nd line 
assurance reviews, with action taken where controls are found 
to be ineffective. Our risk registers help to identify the top 
risks facing the various business units, which in turn inform 
our principal risks and uncertainties (PRUs).

Saga plc Annual Report and Accounts 2022 
 
i

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Our risk framework

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Purpose  
and vision 

Our purpose is to deliver exceptional experiences every day, whilst being  
a driver for positive change in our markets and communities 

Growth plan 
priorities

Maximise our existing 
businesses

Step-change our ability to  
scale while reducing debt

Create ‘The Superbrand’  
for older people

STRATEGIC

OPERATIONAL

INSURANCE

LIQUIDITY

CREDIT

MARKET

REPUTATIONAL

Types of risk

Conduct risk 
framework

Environmental, 
Social and 
Governance 
(ESG)

Risk framework 
processes

Specific conduct policy, appetite, maturity assessment, training and metrics  
form part of the framework
Customers central to our behaviours and subsequent decision-making
Risk language is clear, simple and understood by all

Specific ESG strategy, policy, appetite, maturity assessment, training and metrics covering 
each of the three elements of Environment, Social and Governance with climate being 
specifically prominent.

Risk governance and accountability

Incident management 

Risk registers 

Control assurance

Risk appetites 

Top risks

Emerging risk management 

Adequacy of resources (including Threshold 
Condition 2.4, Solvency II and wind-down plans)

Risk reporting, 
monitoring, oversight  
and measurement 

Risk culture

Operates across all aspects of the above framework and aligns to our purpose of creating 
exceptional experiences every day

Risk appetites – Refers to the type and amount of risk that 
we are willing to take to achieve our strategic objectives.

Board-approved risk appetites exist for all primary risk types 
including strategic, operational, insurance, liquidity, credit, 
market and reputational risk, with a further subdivision of 
operational risk to ensure our subsidiary boards and our plc 
Board has visibility and oversight of all the key areas of risk 
and, in particular, to ensure we promptly respond to any 
risks moving towards, or already out of, appetite. Our risk 
appetites support the formation of our strategy and our 
decision-making.

PRUs – The PRUs are informed by the detailed functional/
entity risk registers and top risk assessments and are linked 
back to the relevant strategic objectives. This gives visibility 
to management of the most significant risks which may 
impede our ability to achieve our strategic objectives. 

Risk maturity – Each operating entity is assessed 
periodically against our risk maturity framework in both the 
1st and 2nd lines of defence, with actions agreed for any areas 
where there is a desire to move further up the risk maturity 
scale, which are tracked through to completion. 

Process feedback
Outputs from the risk management cycle are fed back to 
our risk committees and boards by exception to ensure 
the risk framework remains effective and supports the 
strategy, business model and decision-making processes 
of the Company. 

Saga plc Annual Report and Accounts 2022 
 
 
 
 
 
 
 
 
76

Corporate Governance Statement
Audit, risk and internal control continued

The Group has a management structure with documented 
levels for the authorisation of business transactions and clear 
bank mandates to control the approval of payments. Control 
of the Group’s cash resources is operated by a centralised 
Treasury function.

Internal management reporting and external statutory 
reporting timetables and delivery requirements are well-
established and documented. Control of these is maintained 
centrally and communicated regularly.

The Group maintains IT systems to record and consolidate all 
its financial transactions. These ledger systems are used to 
produce the information for the monthly management 
accounts and for the annual statutory financial statements. 
The trading subsidiaries within the Group prepare their 
accounts either under Financial Reporting Standard (FRS) 
101 or UK-adopted International Financial Reporting 
Standards (IFRS).

The accounts production process ensures that there is a 
clear audit trail from the output of the Group’s financial 
reporting systems, through the mapping and consolidation 
processes, to the Group’s financial statements.

Statement of review
As a result of its consideration and contribution to risk 
management and internal control activities, the Board is 
satisfied that there is an appropriate framework for 
identifying, evaluating and managing the Group’s risks and 
internal controls and, up to the date of the approval of this 
Annual Report and Accounts, it is regularly reviewed. The 
Board’s statement of review of the effectiveness of Saga’s 
risk management and internal control systems is set out 
on page 65.

Our risk management framework and systems are designed 
to manage, rather than eliminate risk, and operate to 
facilitate the achievement of our business objectives within 
our stated risk appetites.

There has been regular reporting to the Audit and Risk 
Committees throughout the year on the improvements 
to the design of the risk framework, which is now complete 
as we enter the 2022/23 financial year.

Independent process assurance
Saga’s Internal Audit function provides independent 
assurance of the effectiveness of the risk management 
procedures at both Group and business levels.

Internal Audit acts as the 3rd line of defence within Saga’s risk 
management framework. The objective of Internal Audit is to 
help protect the assets, reputation and sustainability of the 
organisation by providing independent, reliable, valued and 
timely assurance to the Board and ELT. To preserve the 
independence of Internal Audit, the Internal Audit Director’s 
primary reporting line is to the Chair of the Audit Committee, 
and the Internal Audit Team is prohibited from performing 
operational duties for the business.

All activities of the Group fall within the remit of Internal 
Audit, and there are no restrictions on the scope of Internal 
Audit’s work. Internal Audit fulfils its role and responsibilities 
by delivering the annual risk-based audit plan. Each audit 
provides an opinion on the control environment and details of 
any issues found. Internal Audit works with the businesses to 
agree the remedial actions necessary to improve the control 
environment, and these are tracked to completion. The 
Internal Audit Director submits reports to, and/or attends, 
board and audit committee meetings for the subsidiary Saga 
businesses, as well as meetings of the plc Audit and Risk 
Committees.

Financial reporting
The Group maintains a control environment that is regularly 
reviewed by the Board. The principal elements of the control 
environment include comprehensive management and 
financial reporting systems and processes, defined operating 
controls and authorisation limits, regular Board meetings, 
clear subsidiary board and operating structures, and an 
Internal Audit function.

Internal control and risk management systems relating to the 
financial reporting process and the process for preparing 
consolidated accounts ensure the accuracy and timeliness 
of internal and external financial reporting.

The Group undertakes an annual strategy process which 
updates the plan for the next five years and produces a 
detailed budget for the next financial year. Detailed 
reforecasts are performed by each area of the Group 
regularly and are consolidated to provide an updated view 
of the Group’s expected performance and position for the 
current year. Each reforecast covers the income statement, 
cash flow and balance sheet positions, phased on a monthly 
basis through to the end of the financial year.

Regular weekly and monthly reporting cycles allow 
management to assess performance and identify risks 
and opportunities at the earliest possible time. Trading 
performance is formally reviewed on a weekly basis by 
the management of the trading subsidiaries and the ELT. 
Performance is reported to the Board at each Board meeting 
and is assessed against budget and the latest forecast.

Saga plc Annual Report and Accounts 2022Audit Committee Report

Gareth Hoskin 
Chair, Audit Committee

The Committee’s responsibilities
•  Consider integrity of the financial statements.
•  Review the adequacy and effectiveness of the 

Company’s internal financial controls and other 
internal control systems.

•  Monitor the effectiveness of the Company’s 

Internal Audit function, Finance function and the 
external auditor.

•  Review the Internal Audit work plan.
•  Review the Group’s annual and half-yearly financial 

statements and accounting policies.

•  Review and approve key judgements and estimates 
used as a basis for preparing the Group’s financial 
statements.

•  Approve the remuneration and terms of engagement, 

and determine the independence of the external auditor.

•  Monitor the scope of the annual audit and the extent 
of non-audit work undertaken by the external auditor.

•  Provide recommendations on the fair, balanced and 
understandable assessment, going concern basis of 
preparation and viability statements.

•  Ensure that whistleblowing (Speak Up) and anti-fraud 

systems are in place and are monitored.

The Committee’s Terms of Reference were reviewed 
during the year (approved by the Board on 
20 September 2021) and are available on our corporate 
website (www.corporate.saga.co.uk/about-us/
governance).

77

What we did during the year
Time spent on matters

Financial statements 
(including key judgements 
and estimates) 

c.40%

Internal financial
controls 

Internal audit 

External audit 

Speak Up 

c.10%

c.25%

c.20%

c.5%

Committee composition and attendance

Members (all are 
independent Non-
Executive Directors)

Member
since

Max.
possible
meetings

Attendance

Gareth Hoskin (Chair)

4 Apr 19

Julie Hopes

Orna NiChionna

31 Dec 20

29 May 14

7

7

7

7

6

7

The Board is satisfied that Gareth Hoskin has recent and 
relevant financial experience and competence in 
accounting, reflected by his professional qualification as a 
chartered accountant and relevant experience during his 
career. The Board is also satisfied that the Committee 
members possess an appropriate level of independence 
and offer a depth of financial and commercial experience 
across various industries, including the sectors in which the 
Company operates. The Board of Directors’ biographies on 
pages 70-71 contain details of each Committee member’s 
skills and experience.

Committee evaluation
An evaluation of the Committee’s effectiveness took place 
during the year, as part of the Board effectiveness review 
(for details, see page 69). The review concluded that the 
Committee was focused on material issues and that the 
external auditor provided good challenge and helpful 
external market perspectives. Respondents confirmed that 
the Committee was well supported by the Internal Audit 
function and that financial controls were considered to be 
sound. For 2022/23, it was agreed that the planning 
process should be reviewed to ensure an optimum audit 
process between subsidiaries and the Company.

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Corporate Governance Statement
Audit Committee Report continued

Dear shareholder,
During 2021/22, we continued to demonstrate financial and 
operational resilience as the uncertainty of COVID-19 
continued, progressing our Group strategy to further 
optimise our business and reduce debt.

The Committee continues to provide support to the Board 
and independent scrutiny of the Group’s financial reporting 
and internal controls in its businesses as colleagues continue 
to work largely from home, maintaining colleague safety with 
minimum interruption to business for customers. There was 
continued focus on improving the financial flexibility of the 
Group by strengthening the balance sheet and improving the 
Group’s liquidity. 

The Group completed the issuance of a new fixed-rate 
guaranteed unsecured bond, enabling the Group to repay in 
full its existing term loan and make amendments to the 
covenants on its existing revolving credit facilities, which 
remain undrawn and are expected to remain undrawn for the 
foreseeable future. The Group also reached agreement to 
amend covenants on its cruise ship debt facilities to 
accommodate the eventuality of a prolonged further period 
of disruption due to COVID-19.

The Committee receives regular updates on the external 
regulatory landscape and continues to review and analyse 
emerging uncertainties to ensure strategic alignment with 
current developments.

Reporting
Interim and full year results
The interim and full year results were reviewed and 
challenged, together with the appropriateness and 
application of key accounting policies and areas of significant 
judgement and how these were made. KPMG provided 
reports throughout the year, with focus on areas identified 
as having significant audit risk.

Letter from the Financial Reporting Council (FRC)
On 13 December 2021, the Group received a letter from 
the FRC requesting further information on certain matters 
covered in the Annual Report and Accounts for the financial 
year ended 31 January 2021. The letter requested 
information regarding:

•  the accounting for cash flow hedges in connection with 

the purchase of the ocean cruise ships;

•  river cruise lease contract modifications; and
•  the impairment review and useful economic lives of the 

ocean cruise ships, with particular regard to what climate 
change considerations had been made when setting these 
judgements and estimates.

The letter also listed a number of minor observations around 
various other aspects of the Group’s disclosure that 
management has taken into consideration when drafting 
the accounts for 2021/22.

The Committee heard how management had responded to 
the FRC’s information request on 21 December 2021 and has 
since received a response from the FRC in January 2022, 
thanking the Group for the additional information and 
confirming that the matter has now been closed.

Significant issues
Consideration of the financial implications and ongoing 
impact of COVID-19 on liquidity, going concern and 
viability
The Committee reviewed and challenged the assessment 
that management made, including the appropriateness of 
the underlying forecast assumptions used in the base and 
reasonable worst-case scenarios and the mitigating actions 
that management would take. 

 Note 2.1 of the financial statements, pages 126-127

 Viability Statement, page 55

  Independent Auditor’s Report to the Members of Saga plc, 
pages 112-120

Valuation of insurance contract liabilities
The analysis and justification prepared by management in 
support of the reserves for outstanding claims, including 
consideration of an independent valuation prepared by PwC 
and analysis prepared by the Group’s external auditor, was 
reviewed. The analysis and justification were reviewed and 
challenged initially by the Acromas Insurance Company Limited 
(AICL) reserving and audit committees, following which, it was 
also then reviewed and challenged by the Committee.

 Note 28 of the financial statements, pages 178-181

  Independent Auditor’s Report to the Members of Saga plc, 
pages 112-120

Valuation of goodwill
The Committee considered the recoverability of goodwill 
and discussed with management the basis of its impairment 
assessment. The key items considered were the 
appropriateness of underlying forecast cash flows and potential 
stresses to those cash flows, and the selection of an appropriate 
discount rate and terminal growth rate, including the sensitivity 
of the assessment to changes in those rates within a reasonable 
range. The review concluded that no impairment of the carrying 
value of goodwill was necessary.

 Note 16a of the financial statements, pages 157-158

  Independent Auditor’s Report to the Members of Saga plc, 
pages 112-120

Valuation of the parent company’s investment in 
subsidiaries
The Committee evaluated the recoverability of the carrying 
value of the investment in subsidiaries held on the balance sheet 
of the Company. The Committee reviewed and challenged 
management’s internal valuation of the Group. The Committee 
also considered alternative valuation data based on market data 
provided by brokers. The review confirmed that no impairment 
was required, nor was it appropriate to reverse any previous 
impairments at this stage.

  Notes 1.2 and 2 of the Company financial statements, pages 197-198

  Independent Auditor’s Report to the Members of Saga plc, 
pages 112-120

Saga plc Annual Report and Accounts 2022i

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79

Valuation of cruise ships
The Committee reviewed indicators of impairment and 
resultant impairment reviews of the Group’s cruise ships. 
The key items considered were the appropriateness of 
underlying forecast cash flows and potential stresses to 
those cash flows, including, in particular, the impact of 
COVID-19 on the resumption of cruising, their useful 
economic lives and residual values, and the appropriateness 
of these in light of climate change regulations, and the 
selection of an appropriate discount rate.

•  the report was clear and presented a balanced view 
of successes, challenges, opportunities and risks;

•  key messages were prominent and an appropriate level 
of key performance indicators (KPIs) were disclosed;

•  business segments, significant issues and key judgements 
reporting was consistent with disclosures in the financial 
statements; and

•  definitions provided were explained and Alternative 

Performance Measures were reconciled with the closest 
IFRS measure in the financial statements.

The Committee also considered the sensitivity of the 
assessment to changes in that rate within a reasonable 
range.

 Note 17 of the financial statements, pages 159-161

  Independent Auditor’s Report to the Members of Saga plc, 
pages 112-120

Carrying value of other material assets
The Committee reviewed indicators of impairment and 
resultant impairment reviews of the Group’s other items of 
property, plant and equipment and software intangibles. For 
land and buildings, the Committee considered whether any 
buildings recognised as held for sale at the balance sheet 
date still met the necessary criteria as per IFRS 5, and for 
those that did, challenged the basis of the updated valuations 
obtained. The Committee also considered assets held in 
relation to the Tour Operations business, and took the 
decision to write down to nil the carrying value of those 
assets no longer deemed to be recoverable as part of the 
reorganisation of the Tour Operations business.

Defined benefit pension scheme
During the year, the Group’s defined benefit pension scheme 
was valued in accordance with IAS 19 ‘Employee Benefits’ by 
the Group’s pension scheme advisers and it was concluded 
that the scheme had moved from a £4.3m deficit to a £1.1m 
surplus. The Committee supported the Group’s proposal to 
consult with members to propose the scheme be closed to 
future accruals and in its place, launch a new defined 
contribution pension scheme arrangement for all colleagues 
operated by Aviva as a Master Trust. Following a consultation 
process, the defined benefit pension scheme was closed to 
future accruals, further reducing the risk of future deficits 
developing and moving to a fairer scheme for all colleagues. 

 Note 27 of the financial statements, pages 174-177

The Committee considered the internal control observations 
identified by the Group’s external auditor as part of the audit 
and management attended Committee meetings to provide 
context and assurance regarding appropriate actions. The 
Committee was satisfied that the key accounting policy 
choices and judgements were appropriate and provided a 
true and fair view of the Company’s financial performance 
and position.

Fair, balanced and understandable 
We advised the Board that we supported the statement 
(see page 65) that this Annual Report and Accounts, taken as 
a whole, is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the 
Group’s position and performance, business model and 
strategy. This was following consideration of whether:

Going concern and viability
The going concern basis of preparation disclosure note is set 
out on pages 126-127 and the Viability Statement, and the 
methodology for assessing the Group’s ongoing viability, are 
set out on page 55.

Our review took account of the Company’s current position 
and principal risks and uncertainties (PRUs) (as reviewed and 
refreshed by the Risk Committee and detailed on pages 
53-54) and the methodology used to provide an assessment 
of ongoing viability over the five-year period of review. We 
considered the relevant assessment time horizon, severe, 
but plausible, potential outcomes and the appropriateness of 
the scenarios modelled. In particular, we considered the 
continued impact that the COVID-19 pandemic could have on 
the Group’s financial performance and position, and how this 
could affect both the viability of the Group and the going 
concern basis of preparation that underpins the Group’s 
financial statements. Based on this review, we confirmed to 
the Board that we considered that it was reasonable for the 
Directors to continue to prepare the financial statements on 
a going concern basis and make the Viability Statement on 
page 55.

Audit and control 
Internal controls
The Committee reviewed the outcome of the audits of key 
financial controls included in the Internal Audit work plan. The 
Group Finance Director also provided an update on accounting 
issues and key aspects of financial controls at each meeting. In 
August 2021, we received an update on the work which had 
been progressed by a 1st line Financial Control Working Forum 
which had been established to improve working practices 
following the results of a key financial controls audit carried out 
in the first quarter. The Committee continued to receive 
updates on the implications of IFRS 17, regulatory update 
sessions with KPMG and to be briefed on progress made with 
the Group’s preparatory work on its adoption, ahead of its 
application in the financial year ending 31 January 2024.

Financial crime and Speak Up reporting 
Policies covering financial crime (including anti-bribery, 
anti-corruption, anti-fraud, anti-money laundering and 
treasury sanctions and asset freezing) were reviewed and 
approved. We reviewed existing Speak Up processes and 
policy against best practice to ensure continued integrity 
and effectiveness and to encourage colleague engagement. 
I am responsible for ensuring the integrity, independence 
and effectiveness of the Company’s Speak Up Policy and 
procedures. Since the year end, the Committee has reviewed 
all reported incidents and concluded that these had been 
handled appropriately, with no material issues identified. 

Saga plc Annual Report and Accounts 2022 
 
 
80

Corporate Governance Statement
Audit Committee Report continued

Internal Audit
We approved the Internal Audit work plan and considered the 
internal audits conducted throughout the year. Following a 
tender process, and in line with the Chartered Institute 
of Internal Auditors (CIIA) Standards, PwC carried out an 
External Quality Assessment (EQA). The results were 
presented to the Committee during the year and concluded 
that Internal Audit met the needs of its key stakeholders and 
was ahead of its peers in this regard. The Committee noted 
that a longer-term strategy to include the target operating 
model (TOM) had been designed as a result of the EQA. The 
audit plan was refreshed for the second half of the year, with 
progress being appropriately reported by the Internal Audit 
Director and amendments to the audit plan being approved 
by the Committee. We were satisfied that the Internal Audit 
function, a team of eight people with a broad range of skills, 
when combined with the use of external resource for 
specialised audits, had appropriate resources. The Internal 
Audit Director attended Committee meetings and provided 
regular reports on the progress of the Internal Audit plan. 

The Committee monitored whether the Internal Audit 
function was independent of management and so able to 
exercise independent judgement throughout the year and 
was satisfied that this was the case.

A quality assurance and improvement programme, as 
required by the CIIA was considered. The Committee 
concluded that the Internal Audit function complied with 
the CIIA’s definition of internal auditing, the core principles 
of the Professional Practice of Internal Auditing and the Code 
of Ethics. The Committee (in co-operation with the Risk 
Committee), monitored the work of the Risk, Compliance 
and Internal Audit functions to ensure that their activities 
complemented each other appropriately. KPIs included 
whether actions were closed within agreed timeframes 
and satisfaction survey response rates. We approved the 
Internal Audit Charter, which is available on our corporate 
website (www.corporate.saga.co.uk/about-us/governance).

Work conducted over the year was risk-based and covered 
both financial and non-financial controls. A selection is 
shown below:

•  Pricing (AICL): Review of the design of the revised pricing 
framework, including pricing strategy and practices and 
embedding of the new TOM.

•  Customer journeys (Saga Services Limited (SSL), claims 
and customers in vulnerable circumstances): Review of 
the customer journey in various business areas.
•  Cloud migration (Group): Review of readiness and 

planning for cloud migration, including the logical migration 
path and cost-benefit analysis.

•  Treasury and cash management (Group): Management 

of working capital to meet short-term debts and long-term 
growth plans. 

Where improvements were identified, an action plan was 
agreed with management and appropriately tracked. Internal 
Audit also presented their annual year end review of the 
effectiveness of the risk management and controls 
framework. They found it reasonable for the Committee to 
conclude that, whilst areas for improvement were identified, 
the internal risk and control environment is broadly effective. 
The Chief Risk and Compliance Officer also presented 
findings of the 2nd line annual review of the control framework 
and reported the same conclusion. 

 Audit, risk and internal control, pages 74-76

 Risk Committee Report, pages 82-84

Subsidiary audit committees
I have regular meetings with the independent Non-
Executive Directors who chair the SSL, Saga Personal 
Finance Limited and AICL audit, risk and compliance 
committees to ensure an appropriate level of oversight and 
enable a sufficient level of transparency. Minutes from these 
meetings were also noted at each Committee meeting. 

External audit
KPMG was appointed as the Company’s external auditor 
for the financial year ended 31 January 2018 (following 
a competitive tender process in 2016/17) and has been 
re-appointed annually since then. The current audit partner, 
Stuart Crisp, has been in place since its appointment. 
The audit partner is due to be rotated after completion 
of the January 2022 year-end reporting process. 

Audit planning
KPMG presented an audit plan for the financial year, together 
with an outline of its risk assessments, materiality thresholds 
and planned approach. The key aspects of the plan are set 
out in the Independent Auditor’s Report to the Members of 
Saga plc on pages 112-120.

The Committee considered the audit scope, materiality and 
coverage, areas of audit focus and KPMG’s planned response 
to identified significant audit risks, taking size, complexity 
and susceptibility to fraud and error into account. We also 
considered and approved KPMG’s engagement terms and 
fee proposal for 2021/22.

Saga plc Annual Report and Accounts 202281

The evaluation concluded that the external auditor had run 
the audit process well, retained a high level of independence 
and had challenged the key accounting judgements and 
estimates rigorously and fairly. Respondents said that the 
planning of the audit had improved because of feedback 
provided in the previous year, particularly in the Insurance 
and Travel businesses. The conclusion was that there was an 
opportunity to improve communication and the efficiency 
of the audit overall. Overall, the audit was judged to be 
high-quality.

The Committee is satisfied that the audit continues to be 
effective and provides independent and objective challenge 
to management. A recommendation was made to the Board 
for the re-appointment of KPMG as the Company’s auditor 
at the forthcoming AGM.

Gareth Hoskin 
Chair, Audit Committee

Auditor independence and non-audit services
During the year, the Committee met twice with the external 
auditor without members of management being present.

The challenge, independence and objectivity of KPMG was 
monitored continuously by the Committee and independence 
was confirmed by the auditor throughout the year in letters 
addressed to the Committee.

In accordance with the Revised Ethical Standard issued 
by the FRC in 2016, the Committee has adopted a robust 
Auditor Independence Policy on non-audit fees and 
employment of former employees of the external auditor. 
The policy includes a list of non-audit services for which we 
are satisfied that the external auditor can carry out those 
services without affecting its independence as external 
auditor. There are clear approval levels where the Committee 
Chair (or the whole Committee) is required to authorise 
assignments. Competitive tendering is used for substantial 
work. The Auditor Independence Policy was reviewed on 
20 August 2021. 

The audit fees payable to KPMG in respect of the year ended 
31 January 2022 were £1.8m (2021: £1.7m) and non-audit 
service fees incurred were £0.2m (2021: £0.8m), the latter 
being incurred for work to review the Group’s interim results 
and essential reporting to our banks and travel industry 
regulators. This equates to a non-audit to audit fee ratio 
of 0.1 (2021: 0.5). A summary of fees paid to the external 
auditor is set out in Note 4a to the consolidated financial 
statements on page 149. KPMG has discontinued the 
provision of non-audit services to the current and recent 
members of the FTSE 350 index that they audit, other than 
those required by law or closely related to the audit.

Audit quality and effectiveness of external auditor
The following were considered when assessing the 
effectiveness of KPMG:

•  Our perception of KPMG’s understanding and insight into 

the Group’s business model.

•  How key areas of judgement were approached by KPMG, 

the extent of challenge and the quality of reporting.
•  The content of (and management’s responsiveness to) 

KPMG’s management letter.

•  Feedback from management following completion of an 
evaluation survey on the audit process (including audit 
scope, audit communication, independence and 
objectivity).

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Saga plc Annual Report and Accounts 2022 
 
 
82

Corporate Governance Statement
Risk Committee Report

What we did during the year
Time spent on matters

Managing and reporting c.35%

Risk strategy, policy
and appetite 

Compliance 

In-depth reviews 

c.20%

c.15%

c.30%

Committee composition and attendance

Members (all are 
independent Non-
Executive Directors)

Julie Hopes (Chair)

Orna NiChionna

Gareth Hoskin

Member
since

4 Apr 19

29 May 14

4 Apr 19

Max.
possible
meetings

Attendance

4

4

4

4

4

4

Committee evaluation
An evaluation of the Committee’s effectiveness took place 
during the year, as part of the Board effectiveness review 
(for details, see page 69).

The review indicated that there was a healthy level of 
challenge and robust discussion around risk management 
and that key regulatory developments and PRUs were 
adequately discussed. The focus for 2022/23 will be on 
ensuring that discussions around risk in business areas 
were brought to the Committee at the appropriate time 
to support delivery of the strategy.

Julie Hopes 
Chair, Risk Committee

The Committee’s responsibilities
•  Review and advise the Board on the Group’s overall 

risk appetite, tolerance and strategy and risk 
assessment processes. 

•  Oversee and advise the Board on current risk 

exposure and future risk strategy.

•  Monitor the effectiveness of the Group’s risk 

management and internal control systems and 
conduct risk management procedures.

•  Monitor principal risks and uncertainties (PRUs).
•  Consider the Group’s capability to identify and 

manage new, and emerging, risk.

•  Provide qualitative and quantitative advice to the 
Remuneration Committee on risk weightings.

•  Review material breaches of risk limits and adequacy 

of action.

The Committee’s Terms of Reference were reviewed 
during the year (approved by the Board on 
20 September 2021) and are available on our corporate 
website (www.corporate.saga.co.uk/about-us/
governance).

Dear shareholder,
It has been another important and challenging year for the 
Risk Committee. During the year, we considered the risks 
and interdependencies within the Group and reviewed and 
discussed emerging and principal risks and uncertainties, 
aiming to ensure that these remained aligned with the 
Group’s strategy. 

A significant amount of time was dedicated to oversight of 
our regulated entities and regulator relationships. The 
Committee held robust discussion on the expectations of our 
regulators, including the Financial Conduct Authority (FCA). 
We discussed readiness for regulatory developments 
including the general insurance pricing practices market 
study and new requirements in relation to operational 
resilience and consumer duty.

We also considered the areas that should be the subject of 
detailed review, taking into account the external regulatory 
and macroeconomic landscape. The Committee conducted 
deep-dive analyses into topics including operational 
resilience and supplier risk management.

Management and reporting
The Committee considered the rationale behind the 
selection of PRUs, as well as the risk and conduct risk 
monitoring plans for each business. The Group’s PRUs were 
reviewed and refreshed regularly during the year, ensuring 
that new and emerging risks and opportunities were 
captured and remained at the forefront of the Group’s 
strategic planning.

The impacts of the COVID-19 pandemic on business 
operations and sustainability of the balance sheet remained 
a key area of focus. 

Saga plc Annual Report and Accounts 202283

The Committee also discussed emerging trends in key areas 
including data protection risk and cyber risk. Risks relevant 
to our business transformation programme, including culture 
and capability, were also considered. This included the 
organisational design of the Group’s Risk function.

We reviewed and recommended approval of the Group risk 
appetites and risk framework policy during the year. The 
Committee oversaw the application of key risk indicators and 
alert limits for risk appetites, to ensure that any breaches 
of agreed appetite would be appropriately escalated.

The Committee reviewed the risks relating to the 
performance of each business and those arising from 
incidents in relation to control failures or weaknesses. 
We discussed these incidents in the context of the risk 
framework to identify causes, necessary actions, lessons 
learnt and monitoring requirements. All business Chief 
Executive Officers certified compliance with the risk 
management framework at the year end.

The Committee continued to receive reports on, and provide 
oversight of, risk matters including those pertaining to climate 
risk, through the Committee’s oversight of the PRUs, as well 
as through subsidiary risk governance committees, who 
escalated material points for consideration to the Committee.

Risk management and internal controls
In co-ordination with the Audit Committee, we discussed the 
effectiveness of the Group risk management framework and 
internal control systems, including reference to all material 
financial, operational and compliance controls. The 
Committee concluded that the internal risk and control 
environment was effective, with controls to mitigate key risks 
operating effectively. The Group will continue to take action 
to enhance the customer experience, strengthen supplier 
risk management processes, embed management actions 
and enhance capability and capacity across the businesses.

We recommended to the Board that the appropriate 
statements could be made regarding robust assessment 
of emerging and principal risks facing the Group and the 
review of the effectiveness of the risk management process 
(see pages 74-75). 

Risk strategy, policy and appetite
The risk reporting framework continued to provide a holistic 
approach linked to the Company’s strategy and business 
model. The Committee recognised the strength of our brand 
and the economic resilience of our customer demographic 
while appropriately considering opportunities and threats.

Changes and additions to the PRUs were scrutinised in line 
with the agreed strategy and business model and the results 
of this review are shown in the Strategic Report on pages 
53-54. These formed the basis of the scenario testing used 
to produce the Viability Statement (see page 55). Our risk 
management processes are described on pages 74-76.

These are designed to manage, rather than eliminate, the risk 
of failure to achieve business objectives and can only provide 
reasonable and not absolute assurance against material 
misstatement or loss.

The Committee also reviewed the Group’s five-year plan 
from a risk management perspective. We considered 
conduct risk and how our decisions and behaviour could 
impact our customers, or affect our reputation with 
stakeholders, including shareholders and regulators. 
Business actions were reviewed against risk appetite and 
tolerance, and we concluded that where scenarios were 
outside of risk appetite, the probability of occurrence was 
low and that mitigating actions were appropriate. The 
Committee remains satisfied that suitable controls are in 
place, meaning that the risk of significant failure across the 
business model is considered unlikely.

The Committee is focused on a continued robust response 
as we emerge from the COVID-19 pandemic and ongoing 
resilient trading in our Insurance business alongside the need 
for financial flexibility as uncertainty caused by the pandemic 
continues in our Travel business.

We are also focused on delivery of good regulatory outcomes 
in key areas such as compliance with the general insurance 
pricing practices market study. Furthermore, a process of 
ongoing improvement continues in supplier risk management, 
with the Committee continuing to oversee and review action 
outcomes in this area. As a Committee, we are acutely aware 
of the need for the organisation to focus on the risks 
associated with larger suppliers and those that carry 
reputational risk, as well as their role in delivering robust 
operational resilience. The Group has continued to refine 
its governance framework, including a system of delegated 
authorities that allows the Committee to focus on the 
material issues which are escalated to it.

In-depth reviews
During the year, the Committee conducted in-depth reviews 
into key topics relevant to the Group’s strategy. 

Operational resilience
The Committee considered the expectation from the 
Group’s regulators for robust operational resilience, 
including a focus on both preventing incidents and practising 
response activities in preparation for potential failures, 
should they occur. The focus of the Committee was on 
readiness for implementation of new rules on operational 
resilience from March 2022. We considered the various 
dimensions of operational resilience readiness, including 
strategy, governance, the need for a transformation 
programme and implementation of an appropriate 
operating model.

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Saga plc Annual Report and Accounts 2022 
 
 
84

Corporate Governance Statement
Risk Committee Report continued

The Committee reviewed the Group’s operational resilience 
readiness plans, and provided feedback on the proposed 
timeline, third-party support and process map. We discussed 
criteria for the screening of important business services and 
considered the involvement of internal and external suppliers 
in operational readiness. The Committee made 
recommendations on the appropriate governance structures 
for the project and on the suitable levels of adviser support.

Supplier risk management
The Committee received a detailed report on the findings of 
a third-party supplier assurance review conducted by the 2nd 
and 3rd lines of defence, based on industry best practice. We 
noted the performance of key supplier controls, including 
contract governance, due diligence, data security and audits. 
We also supported key actions agreed with management, 
including improved oversight through a procurement forum, 
alongside implementation of a procurement framework.

We supported recommendations for strengthening the 
Group procurement function and requested further action, 
including a gap analysis of third-party supplier management, 
by the internal audit function. 

COVID-19 pandemic
The Committee continued to review the Group’s ongoing 
response to the COVID-19 pandemic, including the various 
lockdown scenarios set out by the UK Government. Through 
ongoing engagement with regulators, including the FCA, Saga 
was focused on protecting our customers. More recently, 
the Committee considered the necessary steps to emerge 
stronger from the impact of the COVID-19 pandemic as 
the Travel business resumed operations.

Conflicts of interest management
The Committee reviewed potential conflicts of interest that 
could arise from the Group’s organisational structure, 
including cross-entity directorships, and noted regulatory 
expectations in this area. The Committee supported ongoing 
further action to ensure a robust level of protection from 
conflicts, including training for the leadership team, 
strengthening the policy, and an improved process for 
identifying, documenting and mitigating potential conflicts.

Risk function design
The Committee discussed the increasing demands and 
expectations of regulators on risk management and 
supported a review of the design of the 2nd line function, 
to ensure sufficient capacity exists to facilitate strong risk 
management and good business and key stakeholder 
partnerships. 

Julie Hopes 
Chair, Risk Committee

Saga plc Annual Report and Accounts 2022Directors’ Remuneration Report
Annual Statement

Eva Eisenschimmel 
Chair, Remuneration Committee

The Committee’s responsibilities
•  Set and monitor the Remuneration Policy for senior 
executives, considering relevant legal and regulatory 
requirements and all relevant factors to ensure 
alignment with delivery of value over the long term.

•  Determine and monitor remuneration packages 

for Executive Directors, the Chairman and 
senior management.

•  Work with the Nomination Committee regarding 

85

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What we did during the year
Time spent on matters

Remuneration Policy 

c.15%

Regulatory 
developments  

Senior management 
remuneration 

Share schemes 

c.10%

c.30%

c.25%

Colleague compensation 
and benefits structure   c.20%

Committee composition and attendance

Members (all are 
independent Non-
Executive Directors)

Eva Eisenschimmel 
(Chair)

Julie Hopes

Member
since

4 Apr 19

4 Apr 19

29 May 14

Max.
possible
meetings

Attendance

7

7

7

7

7

6

workforce structure, reward incentives and conditions. 

Orna NiChionna

•  Review workforce remuneration and incentive 
programmes to encourage desirable culture, 
behaviour and responsible risk-taking.
•  Determine all aspects of share-based 

incentive arrangements.

•  Review and administer employee share schemes.
•  Set key performance indicators (KPIs) for the 
Annual Bonus Plan and long-term incentives.

Contents
Annual Statement

Remuneration at a glance

Pages 85-87

Pages 88-89

Directors’ Remuneration Policy

Pages 90-93

Annual Report on Remuneration

Pages 94-106

Single total figure of remuneration

Page 94

•  Prepare a Directors’ Remuneration Report annually.

Annual bonus outcomes

Scheme interests awarded

Directors’ shareholdings

Wider workforce pay policies

Shareholder voting at the Annual 
General Meeting (AGM)

Service contracts and letters 
of appointments

Compliance with UK Corporate 
Governance Code

The Committee’s Terms of Reference were reviewed 
during the year (approved by the Board on 
20 September 2021) and are available on our 
corporate website (www.corporate.saga.co.uk/
about-us/governance).

Committee evaluation
An evaluation of the Committee’s effectiveness took 
place during the year as part of the Board effectiveness 
review (see page 69).

The review indicated that the Committee members 
had the right balance of skills, discharged their key 
responsibilities effectively and were ably supported by 
its remuneration consultants. The focus for 2022/23 
will include further consideration of the impact of 
policies and practices on all colleagues.

Page 95

Page 98

Page 99

Page 100

Page 104

Page 104

Pages 105-106

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Saga plc Annual Report and Accounts 2022 
 
 
86

Directors’ Remuneration Report
Annual Statement continued

Dear shareholder,
I am pleased to present to you the Directors’ Remuneration 
Report for the year ended 31 January 2022 which has been 
approved by both the Remuneration Committee (the 
Committee) and the Board.

Rising to the challenges
As referenced in the Strategic Report, this year has 
continued to be challenging for society given the continued 
effects of the COVID-19 pandemic. Despite these pressures, 
I am pleased to say that the Company is in a much stronger 
position than a year ago.

Our Leadership Team has made significant progress, 
delivering robust performance, and has worked intensively to 
ensure that the execution of our strategy stayed on course. 
Our Insurance Broking and Underwriting businesses, the 
mainstays of our business, have performed with resilience, 
meeting our expectations in all key areas.

In 2021, both our ocean ships were able to begin sailing with 
fewer restrictions and achieved satisfactory levels of 
occupancy. We also began a phased resumption of our Tour 
Operations. While we have taken fewer customers on holiday 
than in previous times, we are encouraged by the loyalty of 
our guests, the signs of returning confidence in overseas 
travel for next year and the continued relaxation of COVID-19 
travel restrictions.

In summary, our Leadership Team has faced into a range of 
competing challenges with skill and dedication, enabling us to 
be agile in our response to COVID-19, while at the same time 
delivering on our strategy and building the foundations for 
future growth.

Company performance in 2021/22 
The implementation of our strategy (as outlined on pages 
18-21) has been measured against the key performance 
indicators (KPIs) set out below:

•  Underlying Profit Before Tax1 decreased by £23.8m to 

a Loss of (£6.7m).

•  Available Operating Cash Flow1 increased to £75.8m.
•  Insurance Underlying Profit Before Tax1 decreased 10% 

to £120.5m.

•  Net debt improved to £729.0m. 
•  Motor and home retention of 82.8%, 2.3ppts ahead 

of 2020/21.

•  Cruise load factor of 68% for 2021/22 and as at 

30 January 2022, 74% for 2022/23.

•  Cruise per diem was £299 for 2021/22 and as at 

30 January 2022, £317 for 2022/23.

•  Customer net promoter score (NPS) increased to 49.
•  Overall colleague engagement increased to 7.7 out of 10.
•  Colleague engagement with our values of 7.8 out of 10. 

Changes to the Board
There were no changes to the Board during the year.

Salary increases for 2021/22
Euan Sutherland was awarded an inflationary salary increase 
of 1.5% for the financial year 2021/22 aligned with the 
all-colleague increase. In line with the disclosure in the 2021 
Director’s Remuneration Report, James Quin did not receive 
an inflationary increase and, instead, his salary was increased 
from £370,000 to £430,000, effective 1 January 2021. 

2021/22 bonus
In April 2021, targets were set for the 2021/22 annual bonus, 
taking into account the turbulent trading outlook and the 
Company’s business plan. The specific targets are shown 
on pages 96-97, together with the degree of achievement 
for each.

The Committee considered the level of bonuses achieved in 
respect of the targets set for 2021/22 and noted that the 
measures and targets had been carefully selected to reflect 
the challenging outlook for the business at the time. The 
annual bonus measures selected were set out in last year’s 
Directors’ Remuneration Report and were specifically 
tailored to the key areas which required strong performance 
during this period of extended uncertainty. The management 
team have delivered strongly against these measures and 
targets. Noting that Government support was not sought 
or used, the Committee judged it was appropriate to award 
a bonus payout in line with the achievement of the bonus 
targets which had been set.

Page 95 sets out the calculation for the 2021/22 bonus which 
paid out at between 85% and 87% of maximum for 
the Executive Directors.

Euan Sutherland will receive a bonus of £909,937. 
James Quin will receive a bonus of £465,636. In line with 
our approved Policy, all bonus awards are paid one-third in 
deferred shares and two-thirds in cash.

2019 long-term incentive plan (LTIP) vesting
James Quin was granted the 2019 LTIP on 12 August 2019 in 
line with the Company’s normal LTIP cycle. Euan Sutherland 
joined part-way through the Company’s normal LTIP cycle 
and was therefore granted a pro-rata award on 6 January 
2020.

It is currently anticipated that the return on capital employed 
(ROCE) performance condition will result in no proportion of 
the award vesting (25% of the award). No proportion of the 
LTIP award is currently expected to vest in respect of the 
total shareholder return (TSR) performance of the Company 
over this performance period (25% of the award). 
Performance against the remainder of the LTIP award, which 
relates to operational and strategic metrics, is expected to 
result in 20% of this proportion of the award vesting (50% 
of the award). This is expected to lead to an overall vesting 
of 10% for the 2019 LTIP award (on 12 August 2022 for 
James and on 6 January 2023 for Euan).

1  Refer to Alternative Performance Measures Glossary on page 201 for definition and explanation

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Remuneration Policy (the Policy)
Our current Policy was approved by shareholders at the 
2020 AGM with a vote of 97.98%. Changes were made at 
that time to bring the Policy in line with 2018 UK Corporate 
Governance Code and best practice. We have been reviewing 
the appropriateness and alignment of our current Policy in 
light of the evolving business strategy and, in particular, the 
growth strategy, following a period where the foundations for 
growth have been our focus. We are currently engaging with 
major shareholders to determine whether to bring forward 
a new Policy in 2022, which would be a year ahead of the 
normal three-year renewal period.

What we achieved during the year – matters 
discussed, decisions made and actions taken
•  Approved Executive Director and Executive Leadership 

Team salary increases for 2021/22.

•  Approved the business and personal metrics for the 

2021/22 annual bonus. Details of the personal objectives 
for the Executive Directors can be found on pages 96-97.
•  Made grants in April 2021 under the Restricted Share Plan 

(RSP) for the Executive and Senior Leadership Teams.
•  Recommended that the Board approve the award of Free 

Shares to all eligible colleagues in November 2021.

•  Reviewed the governance and processes of the four Saga 
Share Plans in operation and confirmed that they met the 
necessary standards and were well communicated.
•  Reviewed the proposal to revisit the pension scheme 
design for all colleagues, including the closure of the 
defined benefit scheme.

•  Considered the Environmental, Social and Governance 

agenda, reviewed progress against the actions to reduce 
our gender pay gap and discussed the wider diversity, 
equity and inclusion (DE&I) strategy.

•  Noted the voting results on our Remuneration Report 

at the 2021 AGM and consulted with the largest 
shareholders who voted against the resolution to seek 
clarity on the reasons for this.

•  Reviewed the 2021 gender pay report.
•  Conducted a mid-year review of executives’ personal 

objectives and agreed the timeline and approach to setting 
objectives for 2022/23.

•  Discussed how the Committee would review wider 
workforce pay and ensure alignment of incentives 
throughout the Company with its culture and strategy.

Wider workforce considerations
In making decisions on executive pay, the Committee 
considers wider workforce remuneration and conditions, 
as outlined on pages 100-101. We continue to be as focused 
on our colleagues as we are on our customers and we review 
our reward, benefits and careers package to ensure we 
remain competitive in the market. We continue to engage 
with colleagues on executive reward matters through our 
People Committee, which I attend regularly. Details of our 
People Committee can be found on page 26.

As part of our commitment to fairness, this report contains 
details of the pay and conditions of our wider workforce, the 
cascade of incentives throughout our business and our 
Group Chief Executive Officer to colleague pay ratio. Details 
of Saga’s gender pay report can be found on our website 
(www.saga.co.uk/gender-pay-review).

Shareholder consultation and looking ahead
The Committee consulted with shareholders at various 
points throughout the year as appropriate. At the 2021 AGM, 
shareholders supported the Directors’ Remuneration Report 
with a voting outcome of 77.72%. Whilst I am pleased that the 
majority of shareholders supported the resolution, it was 
important to us to understand the reasons behind the votes 
against it. 

In the week after the AGM, I wrote to the largest 
shareholders who voted against the resolution to understand 
the reasons for their vote. The Remuneration Committee 
appreciates and values time taken by shareholders who 
expressed their views and understands that these were 
primarily connected to the payment of formulaic bonuses in 
respect of 2020/21, when taking into account the range of 
challenges experienced by the Company, our customers and 
shareholders during the year.

Following this valuable exchange with shareholders, the 
Committee determined that the points raised were items 
which had been considered when the relevant bonus 
decisions were made and, where possible, had also been 
taken into account in the setting of targets. In addition, the 
Committee considered bonuses in the broader context of 
the business and our stakeholders when determining the 
level of bonus awards and will continue to do so each year. 
We did not, therefore, consider the voting outcome to be 
indicative of a structural or systemic problem with the bonus 
design, nor the Policy as a whole. The Committee will 
continue its constructive dialogue with shareholders and 
seek to incorporate this feedback into its future 
remuneration decisions.

Conclusion
I hope you find the information contained in this report 
helpful, thoughtful and clear.

I welcome any feedback from the Company’s 
shareholders, and you can contact me at any time at 
eva.eisenschimmel@saga.co.uk if you have any questions 
or comments on this report. 

Eva Eisenschimmel 
Chair, Remuneration Committee

Saga plc Annual Report and Accounts 2022 
 
 
88

Directors’ Remuneration Report
Remuneration at a glance

Remuneration in the Group

Total spend  
on pay

£118.3m

2020/21 – £130.3m
2019/20 – £125.6m

CEO pay ratio to the  
median employee

76:1

2020/21 – 76:1
2019/20 – 41:1

General increase  
for all employees

1.5%

2020/21 – 1.5%
2019/20 – 2.0%

2021/22 Annual bonus and 2019 long-term incentive plan (LTIP) outcomes

For 2021/22, the Group Chief Executive Officer (CEO) and Group Chief Financial Officer (CFO) had a maximum bonus 
opportunity of 150% of salary and 125% of salary respectively. The overall bonus outcome is set out in the table below. 
No discretion was applied to the formulaic outcome. Further details are set out on pages 96-97 in the Annual Report 
on Remuneration. 

Performance condition

Weighting

Threshold 
(20% payout)

Target 
(50% payout)

Maximum 
(100% payout)

Outcome achieved  
(% of award)

2021/22 
Annual  
bonus 
outcome

Insurance Underlying  
Profit Before Tax1

Saga Services Limited 
retention

21%

14%

2021/22 Cruise load factor

3.5%

2021/22 Cruise per diem

3.5%

2022/23 Cruise load factor 
(at 30 January 2022)

2022/23 Cruise per diem 
(at 30 January 2022)

Net debt

3.5%

3.5%

21%

Personal objectives

30%

Total

100%

100%

52%

–

100%

100%

100%

85%

CEO: 96%

CFO: 100%

CEO: 85.4%

CFO: 86.6%

The chart below shows the outcome of the 2019 LTIP awards, for the performance period ended 31 January 2022.

2019 LTIP 
outcome

Relative total shareholder 
return

25%

Return on capital employed

25%

Operational and strategic 
measures

Total

50%

100%

–

–

20%

CEO: 10%

CFO: 10%

1  Refer to Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 202289

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2021/22 Total single figure remuneration

Euan Sutherland
Group CEO 
£

2,386,456

2,118,471

James Quin
Group CFO 
£

1,300,079

1,118,544

Salary

Benefits

Pension

Bonus paid in cash

Bonus deferred in shares2

Restricted Share Plan (RSP)2

2021/22

2020/21

2021/22

2020/21

710,500 700,000

430,000 374,583

12,889

13,641

42,630

42,000

606,625

581,887

303,312 290,943

710,500 490,000

13,143

13,035

25,800

31,108

310,424 306,212

155,212

153,106

365,500 240,500

Total

2,386,456 2,118,471

1,300,079 1,118,544

2021 RSP awards granted

On 30 April 2021, the second RSP award was granted to the CEO and CFO. Details of the award are set out below.

Director

Group CEO 
Euan Sutherland

Group CFO 
James Quin

Basis of award

Date of grant

Number of  
shares granted

Face value  
per share3

Total face value  
of award

100% of salary

30 April 2021

184,258

£3.8560

£710,500

85% of salary

30 April 2021

94,787

£3.8560

£365,500

Shareholding of the Executive Directors

The table sets out the shareholdings of the Executive Directors at 31 January 2022. Further detail is set out on page 99.

Director

Group CEO 
Euan Sutherland

Group CFO 
James Quin

Shareholding  
requirement 
(% of salary)

Shares owned  
outright 
(% of salary)4,5

Shares subject to 
continued 
employment 
(% of salary)5,6

250%

200%

31%

10%

100%

94%

2  Deferred bonus and RSP awards both vest after three years 

3  Represents the share price on the day prior to grant

4  Represents actual shares owned at 31 January 2022

5  Based on a closing share price of £2.848p at 30 January 2022 and the year-end salaries of the Executive Directors

6  Represents unvested RSP awards and annual bonus deferred share awards, as well as LTIP awards in the two-year holding period (included on a net 

of tax basis) 

Saga plc Annual Report and Accounts 2022 
 
 
90

Directors’ Remuneration Report
Directors’ Remuneration Policy

Summary of current Remuneration Policy and implementation in 2022/23
The current Remuneration Policy (the Policy) was approved by shareholders at the Company’s AGM on 22 June 2020.

A summary of the Policy is provided below and the full version can also be found on our corporate website 
(www.corporate.saga.co.uk/about-us/governance) or from the Group Company Secretary at Saga’s registered office.

Key elements of the Policy and time horizon
The graphic below illustrates the time horizon for each of the key elements of our Policy:

Financial year

Base salary

Benefits and pension

Annual bonus – cash

Annual bonus – deferred shares

Restricted Share Plan (RSP)

Shareholding requirement

All-colleague share plan

Chairman and Non-Executive Director fees

Key  

2022/23

2023/24

2024/25

2025/26

2026/27



















   
(Ongoing)

Performance period:  

Vesting period: 

Holding period: 

Details of each of these elements and their implementation are included in the table below, which provides the following 
information:

•  A summary of the key elements of the Policy.
•  The operation of the Policy in 2021/22 and its proposed operation in 2022/23.

Policy element

Summary of the Policy

Operation in 2021/22

Proposed operation in 2022/23

Base salary
Provides a base level of 
remuneration to support 
recruitment and retention of 
Executive Directors with the 
necessary experience and 
expertise to deliver the 
Group’s strategy.

Benefits
Provides a market-standard 
level of benefits.

Salaries are set on 
appointment and reviewed 
annually. When determining 
an appropriate level of salary, 
the Committee considers: 

•  pay increases to other 

colleagues;

•  remuneration practices 

within the Group;

•  any change in scope, role 

or responsibilities;

•  the general performance 
of the Group and each 
individual;

•  the experience of the 
relevant Director; and

•  the economic environment.

Benefits may include family 
private health cover, death in 
service life assurance, a car 
allowance, subsistence 
expenses and discounts in 
line with other colleagues.

Executive Directors received a 
2.5% increase in salary, in line 
with the wider workforce.

As a result, the salaries for the 
Executive Directors are: 

•  Euan Sutherland: £728,262
•  James Quin: £440,750

Euan Sutherland received 
a salary increase of 1.5%, 
consistent with other 
colleagues.

Having delayed the increase 
in the previous year, James 
Quin’s salary increased from 
£370,000 to £430,000, 
effective 1 January 2021. 

Salaries for the Executive 
Directors were: 

•  Euan Sutherland: £710,500
•  James Quin: £430,000

Standard benefits provided. No change.

Saga plc Annual Report and Accounts 2022i

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91

Policy element

Summary of the Policy

Operation in 2021/22

Proposed operation in 2022/23

Pension 
Provides a fair level of pension 
provision for all colleagues.

Bonus
The Annual Bonus Plan 
provides a significant 
incentive to the Executive 
Directors, linked to 
achievement in delivering 
goals that are closely aligned 
with the Company’s strategy 
and the creation of value for 
shareholders. 

In particular, the Annual 
Bonus Plan supports the 
Company’s objectives, 
allowing the setting of annual 
targets based on the 
business’ strategic objectives 
at that time, meaning that a 
wider range of performance 
metrics can be used that are 
relevant.

Restricted Share Plan 
(RSP) 
Awards are designed to 
incentivise the Executive 
Directors over the longer 
term to successfully 
implement the Company’s 
strategy.

Directors may participate in a 
defined contribution scheme. 
Maximum pension 
contributions for Executive 
Directors are aligned with 
those of the wider workforce 
(6% of salary).

Awards are granted annually 
with performance measured 
over one financial year. 

The Remuneration 
Committee will determine the 
maximum participation in the 
Annual Bonus Plan for each 
year, which will not exceed 
150% of salary.

70% of awards will be linked 
to financial measures. 
Specific measures, targets 
and weightings may vary from 
year to year. 

At least one-third of the 
bonus will be deferred into 
shares vesting after three 
years. 

Payout range is as follows 
(% of maximum payout):

•  Threshold: up to 20%
•  Target: 50%
•  Maximum: 100%

Malus and clawback 
arrangements apply. 

Good/bad leaver provisions 
apply.

Awards of nil-cost options are 
granted annually up to a 
maximum of 100% of salary. 

RSP awards do not have any 
performance conditions but 
are subject to an underpin on 
vesting.

Awards vest after three years 
and are subject to a further 
two-year holding period, 
during which time shares may 
not be sold other than for tax.

Executive Directors received 
the following: 

No change.

•  Euan Sutherland: 6% of 

salary 

•  James Quin: 6% of salary

Maximum bonus 
opportunities were: 

•  Euan Sutherland: 150% of 

salary

The maximum opportunities 
for Executive Directors are 
unchanged and are as follows:

•  Euan Sutherland: 150% of 

•  James Quin: 125% of salary

salary

Performance measures and 
weightings for the bonus were 
as follows: 

•  Insurance Underlying Profit 

Before Tax1: 21%

•  Saga Services Limited 
(SSL) retention: 14%

•  2021/22 Cruise load factor 

and per diem: 7%

•  2022/23 Cruise load factor 

•  James Quin: 125% of salary

The current intention is to set 
performance measures and 
weightings for the 2022/23 
bonus as follows:

•  Group Underlying Profit 

Before Tax: 17.5%

•  Net debt: 17.5%
•  SSL retention: 17.5%
•  Cruise load factor and per 

and per diem: 7%

diems: 17.5%

•  Net debt: 21%
•  Personal objectives: 30%

•  Personal objectives: 30%

The Committee is of the view 
that targets for the 2022/23 
annual bonus are currently 
commercially sensitive and 
these targets will be disclosed 
retrospectively in the 2023 
Directors’ Remuneration 
Report.

The RSP awards were made 
at the normal levels:

No change.

•  Euan Sutherland: 100% of 

salary

•  James Quin: 85% of salary

The Committee will review 
share price performance on 
vesting to determine whether 
any windfall gains were made.

1  Refer to Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
92

Directors’ Remuneration Report
Remuneration Policy continued

Policy element

Summary of the Policy

Operation in 2021/22

Proposed operation in 2022/23

Shareholding requirement 
To ensure Executive 
Directors’ interests are 
aligned with shareholders 
over the long term.

All-colleague share plan 
The Company operates a 
HM Revenue and Customs 
Share Incentive Plan (SIP).

Chairman and Non-
Executive Director fees 
Monetary incentives for the 
Chairman and Non-Executive 
Directors. 

The Remuneration 
Committee sets formal 
shareholding guidelines that 
will encourage the Executive 
Directors to build up over a 
five-year period, and then 
subsequently hold, a 
shareholding equivalent to 
a percentage of salary.

Shares that are kept in the 
plan for five years will be 
exempt from income tax 
and national insurance on 
their value. 

•  Euan Sutherland: 250% of 

No change.

salary

•  James Quin: 200% of 

salary

Saga continued to operate 
the SIP for all colleagues in 
2021, with a Free Share 
award of £300 made in 
November 2021 to all eligible 
full-time colleagues.

Saga will continue to provide all 
colleagues with the 
opportunity to participate in 
colleague equity arrangements.

The fees for Non-Executive 
Directors are set at broadly 
the median of the comparator 
group. In general, the level of 
fee increase for the Non-
Executive Directors will be 
set, taking account of any 
change in responsibility and 
considering the general rise 
in salaries across the UK 
workforce.

Fees for 2021/22 were as 
follows (Roger De Haan 
waived his fee for 2021):

•  Roger De Haan: Nil
•  Board member fee: 

£63,672

•  Committee Chair fee: 

£10,000

•  Senior Independent 

Director fee: £40,000

No change to Non-Executive 
Directors or Senior 
Independent Director fee. 
Roger De Haan waived his fee 
up to October 2022.

Illustration of application of the Policy 
The chart below shows an estimate of the remuneration that could be received by Executive Directors under the Policy and is 
based on the normal RSP award level, rather than the lower initial award.

Figures shown (£’000)

3,000

2,500

2,000

1,500

1,000

500

0

£2,606

£2,059

28%

£2,823

13%

26%

£1,513

35%

48%

27%

42%

34%

52%

38%

30%

28%

Fixed

Bonus

RSP

Share price growth

£855

44%

56%

£1,131

33%

24%

43%

£1,406

27%

39%

£1,520

12%

25%

31%

34%

32%

Minimum

Target

Maximum

Maximum
(with 50% share
price growth)

Minimum

Target

Maximum

Maximum
(with 50% share
price growth)

Euan Sutherland
Group CEO

James Quin
Group CFO

Saga plc Annual Report and Accounts 202293

Assumptions used in determining the level of payout under given scenarios are as follows:

Element 

Minimum

Target

Maximum

Fixed elements

Base salary for 2021/22. 

Benefits paid for 2021/22 annualised for full year equivalent figures. 

Pension in line with policy at 6% of salary.

Maximum with 50%  
share price growth 

Annual bonus

Nil.

50% of the maximum 
opportunity.

100% of the maximum 
opportunity.

100% of the maximum 
opportunity.

Restricted Shares

100% vesting of 
Restricted Shares. 

100% vesting of 
Restricted Shares.

100% vesting of 
Restricted Shares.

100% vesting of 
Restricted Shares plus 
the increase in value 
from 50% share price 
growth.

Award levels are 100% 
of salary for the CEO, 
85% of salary for the 
CFO.

Award levels are 100% 
of salary for the CEO, 
85% of salary for the 
CFO.

Award levels are 100% 
of salary for the CEO, 
85% of salary for the 
CFO.

Award levels are 100% 
of salary for the CEO, 
85% of salary for the 
CFO.

Scenario charts show minimum, target and maximum scenarios in accordance with the regulations, as well as the impact of 
a 50% share price growth on the long-term incentives for the maximum scenario. All scenarios do not account for dividend 
equivalents on Deferred Bonus Plan (DBP) shares or RSP shares.

Loss of office policy 
The Committee will honour Executive Directors’ contractual entitlements. Service contracts do not contain liquidated 
damages clauses. If a contract is to be terminated, the Committee will determine such mitigation as it considers fair and 
reasonable in each case. There are no contractual arrangements that would guarantee a pension with limited, or no, 
abatement on severance or early retirement. There is no agreement between the Company and its Directors or other 
colleagues, providing for compensation for loss of office or employment that occurs due to a takeover bid. The Committee 
reserves the right to make additional payments, where such payments are made in good faith in discharge of an existing legal 
obligation (or by way of damages for breach of such an obligation); or by way of settlement or compromise of any claim arising 
in connection with the termination of an Executive Director’s office or employment.

  To see the full policy on loss of office, please see page 104 of the 2021 Annual Report and Accounts which is available on our corporate website 
(www.corporate.saga.co.uk).

Recruitment and promotion policy 
The Company’s principle is that the remuneration of any new recruit will be assessed in line with the same principles as for 
the Executive Directors. The Committee is mindful that it wishes to avoid paying more than it considers necessary to secure 
a preferred candidate with the appropriate calibre and experience needed for the role. In setting the remuneration for new 
recruits, the Committee will have regard to guidelines and shareholder sentiment regarding one-off or enhanced short-term 
or long-term incentive payments as well as giving consideration to the appropriateness of any performance measures 
associated with an award.

Where an existing colleague is promoted to the Board, the Policy would apply from the date of promotion but there would 
be no retrospective application of the Policy in relation to subsisting incentive awards or remuneration arrangements. 
Accordingly, prevailing elements of the remuneration package for an existing colleague would be honoured and form part of 
the ongoing remuneration of the person concerned. These would be disclosed to shareholders in the Directors’ Remuneration 
Report for the relevant financial year.

The Company’s policy when setting fees for the appointment of a new Chairman or Non-Executive Director is to apply the 
policy which applies to current Non-Executive Directors.

  To see the full policy on recruitment and promotion, please see pages 107-108 of the 2021 Annual Report and Accounts which is available on our 
corporate website (www.corporate.saga.co.uk).

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Saga plc Annual Report and Accounts 2022 
 
 
94

Directors’ Remuneration Report
Annual Report on Remuneration

2021/22 Actual performance and remuneration outcomes
Single total figure of remuneration for Executive Directors for the 2021/22 financial year (audited)
The table below sets out the single total figure of remuneration and breakdown for each Director in respect of the 2021/22 
financial year. Comparative figures for the 2020/21 financial year have also been provided. Figures provided have been 
calculated in accordance with Schedule 8 of The Large and Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008, as amended in 2013.

Salary 
£

Taxable 
benefits 
£

Pension 
£

Other 
£

Total 
fixed 
£

Period

Bonus1 
£

RSP2 
£

LTIP3 
£

Total 
variable 
£

Single 
figure 
£

2021/22

710,500

12,889

42,630

– 766,019 909,937

710,500

– 1,620,437 2,386,456

2020/21 700,000

13,641

42,000

–

755,641 872,830 490,000

– 1,362,830 2,118,471

2021/22 430,000

13,143

25,800

– 468,943 465,636 365,500

2020/21 374,583

13,035

31,108

2021/22

2020/21

Nil

Nil

2021/22

73,672

2020/21

73,672

2021/22

176,511

2020/21

178,216

2021/22

137,344

2020/21

133,447

2021/22

113,672

2020/21

102,710

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

418,726

459,318 240,500

Nil

Nil

73,672

73,672

176,511

178,216

137,344

133,447

113,672

102,710

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

831,136 1,300,079

699,818 1,118,544

Nil

Nil

–

–

–

–

–

–

–

–

Nil

Nil

73,672

73,672

176,511

178,216

137,344

133,447

113,672

102,710

Euan Sutherland
(Group CEO)

James Quin
(Group CFO)

Roger De Haan
(Non-Executive 
Chairman)

Eva Eisenschimmel
(Non-Executive Director, 
Remuneration 
Committee Chair)

Julie Hopes4
(Non-Executive Director, 
Risk Committee Chair, 
Chair of SSL and SPF)

Gareth Hoskin5
(Non-Executive Director, 
Audit Committee Chair, 
Chair of AICL)

Orna NiChionna
(Senior Independent 
Non-Executive Director, 
Nomination Committee 
Chair)

1  A third of the bonus award is deferred into shares vesting after three years

2  The face value on grant of the RSP awards is shown in the table above as there are no performance conditions other than underpins tested on vesting. 

The RSP award vests after three years

3 

In 2020/21 and 2021/22, none of the Executive Directors had an LTIP award which was eligible to vest in the year

Saga plc Annual Report and Accounts 202295

How we performed in 2021/22
Bonus (audited in conjunction with details on page 150)
The details of the performance conditions and outcomes against the targets for the annual bonus in respect of the 2021/22 
financial year are shown in the table below. No discretion was applied to the formulaic outcome.

Weighting 
(based on 100% 
max)

Threshold 
performance 
required

50% Target 
performance 
required

Maximum 
performance 
required

Actual 
performance

Annual bonus 
value for 
threshold and 
maximum 
performance 
(% of max)

Percentage 
of maximum 
performance 
achieved

Actual annual bonus value 
achieved (% of salary)4

Euan 
Sutherland

James Quin

Performance condition

Insurance Underlying 
Profit Before Tax5

Saga Services Limited 
retention

2021/22 Cruise 
load factor

2021/22 Cruise 
per diem

2022/23 Cruise 
load factor  
(at 30 January 2022)

2022/23 Cruise 
per diem  
(at 30 January 2022)

21%

£108m

£113m

£120m

£120.5m

14%

82%

83%

84%

83%

3.5%

75%

79%

85%

68%

3.5%

£290

£292

£295

£299

3.5%

60%

64%

70%

74%

3.5%

£285

£287

£290

£317

Net debt

21%

£810m

£760m

£720m

£729m

Personal objectives

Total

Total calculated (£)

Total payable (£)

30%

100%

20%
100%

20%
100%

20%
100%

20%
100%

20%
100%

20%
100%

20%
100%

0%
100%

100%

31.5%

26.3%

52%

10.9%

9.1%

–

–

–

100%

5.3%

4.4%

100%

5.3%

4.4%

100%

5.3%

4.4%

85%

26.8%

22.3%

43.1%

37.5%

128.1%

108.3%

£909,937

£465,636

£909,937

£465,636

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4  The annual bonus percentage achieved for each Executive Director is based on their maximum bonus potential and shown as a percentage of annual salary

5  Refer to Alternative Performance Measures (APM) Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
96

Directors’ Remuneration Report
Annual Report on Remuneration continued

Individual performance assessment
The Remuneration Committee assessed Executive Directors on their individual performance in the year against four key 
areas: people, growth, risk and customer advocacy (financial resilience has been used as an alternative to customer advocacy 
for the CFO). This underpins the leadership responsibility to create a risk-aware and responsible culture, and to ensure that 
a robust risk framework was embedded across the Group.

Details of the individual’s achievements are set out in the table below.

Objectives overview

Committee assessment and basis of achievement for 2021/22

Euan Sutherland – Maximum: 30% of overall bonus. Achievement: 28.75% of overall bonus.

People 
•  Maintain colleague 

engagement

•  Launch of Saga values
•  Working@Saga future 
vision and strategy

Growth
•  Deliver the Group-wide 

change priorities

•  Insurance market study 

improvements and Travel 
exceptional experiences 
plan

•  Deliver improved and 
consistent database 
visibility and reporting
•  New brand identity and 

•  Maintained strong colleague engagement across Saga: 93% participation in most recent 

colleague engagement survey, scoring 7.7 out of 10, 0.4 higher than in February 2021.

•  Successful launch of the values and feedback that we are living them scored 7.8 out of 10 in the 

most recent colleague engagement survey.

•  The renovation of our Enbrook hub was completed on time and to budget.
•  The most recent Saga Spirit Survey showed increased colleague support for Working@ Saga 

initiatives, with 94.5% of respondents preferring a form of hybrid working.

•  We are operating our hybrid model, with all colleagues enabled to work from home, with the 
provision of a renovated Enbrook hub along with continued operations at satellite offices 
enabling collaborative working.

•  We published our colleague technology vision and are on track with the delivery of IT to enable 

Working@Saga, such as the A/V solution and Microsoft Teams integration.

•  We have delivered a reduction in our estate, moving towards a hybrid way of working.

•  The Group Change Programme has been delivered. There has been a significant step-change 

in delivery of programmes across the Group in 2022.

•  Insurance market study product development was completed on time. The Financial Conduct 
Authority (FCA) commented positively on Saga’s readiness versus others in the market. The 
operational service requirements for launch were met and the service levels are within 
planned parameters. The Travel team has specified and delivered the exceptional experiences 
plan in Cruise and has made good progress towards completing the reset of Tour Operations 
to deliver exceptional experiences for 2022.

•  Full database marketing effectiveness audit completed and standardised monthly database 

reporting now in place. Marketing Effectiveness Programme launched as a result, leading to a 
series of initiatives completed to improve marketing investment efficiencies across the Group. 

tone of voice

•  New identity rolled out across marketing, key service documentation, digital experience, 

internal communications and buildings.

•  Strategic brand platform, Experience is Everything, launched, including full colleague launch, 

media launch, and integrated marketing campaign.

Risk
•  Role model and promote 

a risk culture

•  Step-change the pace at 
which incidents/issues 
and root causes are 
identified

Customer advocacy
•  Vulnerable customer 

group project

•  Increase net promoter 

score (NPS)

•  Insurance contact centre 

remuneration

•  Improving trend in speed of reporting and closing incidents across Saga.
•  Effective management of top risks.
•  Timely and effective closure of audit actions.
•  Maintenance of effective risk management system.
•  Promoting a Speak Up/listening culture.

•  Vulnerability policies in place.
•  System redesigned to align recording of vulnerability triggers and needs across the Group, 

consistent with FCA categories.

•  Colleague training delivered.
•  Vulnerability records continued to improve steadily month on month. Customer satisfaction 
and NPS for customers in vulnerable circumstances are consistently higher compared with 
customers with no vulnerability flag.

•  According to an independent review by PwC, Saga has done more to alter its approach to people 
in vulnerable circumstances than other companies, particularly regarding defining vulnerable 
customers, customer segmentation, recording of vulnerabilities and colleague training.

•  Increased NPS of 49.
•  Completed review and implementation of new structure for base pay in our contact centre to 

continue to improve alignment to customer outcomes.

Saga plc Annual Report and Accounts 202297

Objectives overview

Committee assessment and basis of achievement for 2021/22

James Quin – Maximum: 30% of overall bonus. Achievement: 30% of overall bonus.

People
•  Maintain colleague 

engagement

•  Launch of Saga values
•  Working@Saga future 
vision and strategy 

Growth
•  Deliver the Group-wide 

change priorities

•  Performance monitoring 

for strategic and 
financial plans

•  Pension consultation
•  Insurance market study 

improvements and Travel 
exceptional experiences 
plan

Risk
•  Role model and promote 

a risk culture

•  Step-change the pace at 
which incidents/issues 
and root causes are 
identified

Financial resilience
•  Financial resilience
•  Strategic management 

of stakeholders

•  Increase NPS

•  Maintained strong colleague engagement across Saga: 93% participation in most recent 

colleague engagement survey, scoring 7.7 out of 10, 0.4 higher than in February 2021.

•  Successful launch of the values and feedback that we are living them scored 7.8 out of 10 in the 

most recent colleague engagement survey.

•  The renovation of our Enbrook hub was completed on time and on budget.
•  The most recent Saga Spirit Survey showed increased colleague support for Working@ Saga 

initiatives, with 94.5% of respondents preferring a form of hybrid working.

•  We are operating our hybrid model, with all colleagues enabled to work from home, with the 

provision of a renovated Enbrook hub along with the continued operations at satellite offices, 
enabling collaborative working.

•  We published our colleague technology vision and are on track with the delivery of IT to enable 

Working@Saga, such as the A/V solution and Microsoft Teams integration.

•  We have delivered a reduction in our estate, moving towards a hybrid way of working.

•  The Group Change Programme has been delivered. There has been a significant step-change 

in delivery of programmes across the Group in 2021.

•  Robust forecasts throughout 2021, promptly reflecting the changing and more challenging 

travel environment and enabling the right discussions around tactical and strategic changes 
(e.g. costs and Travel reset).

•  Cash forecasts in line with plan despite challenges, highlighting that the right actions were 

taken throughout the year.

•  Insurance on track across all KPIs, highlighting the right set of trading responses to 

challenging market environment.

•  In-year finance transformation actions completed.
•  Much-improved planning process and monthly reporting.
•  Defined benefit pension scheme closed and new defined contribution scheme in place. Positive 
engagement with Trustees through the process and consultation generally well-received by 
colleagues with strong engagement throughout.

•  Insurance market study product development was completed on time. The FCA commented 

positively on Saga’s readiness versus others in the market. The operational service 
requirements for launch were met and the service levels are within planned parameters. 
The Travel team has specified and delivered the exceptional experiences plan in Cruise and 
has made good progress towards completing the reset of the Tour Operations to deliver 
exceptional experiences for 2022.

•  Improving trend in speed of reporting and closing incidents across Saga.
•  Effective management of top risks.
•  Timely and effective closure of audit actions.
•  Maintenance of effective risk management system.
•  Promoting a Speak Up/listening culture.

•  Stress tests have withstood challenging external travel environment and have operated 

effectively as an early warning system, supported by robust in-year forecasts.

•  Enhanced financial flexibility that enables the Group to approach 2022/23 with much 

greater confidence.

•  Pension valuation completed.
•  Maintained positive relationships with the banks and regulators.
•  Increased NPS of 49.

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Saga plc Annual Report and Accounts 2022 
 
 
98

Directors’ Remuneration Report
Annual Report on Remuneration continued

Long-term incentives vesting in respect of 2021/22 performance
The following table details the 2019 LTIP that is due to vest on 9 August 2022. For more details on how we performed against 
the specific conditions of the award, please see ‘Remuneration at a glance’ on page 88.

Name

Face value  
of award  
(% of salary)

Shares 
awarded6

Value of award 
at grant  
(£)

End of 
performance 
period

Proportion of 
award vesting as 
percentage of 
maximum

Date of  
vesting

No. of shares 
vesting

Value of the 
award 
attributable to 
share price 
growth (£)

Value of award 
vesting (£)9

Euan Sutherland

100%

99,1137

700,000

James Quin

200%

121,5668

740,000

31 January 
2022

6 January 
2023

31 January 
2022

12 August 
2022

10%

9,911

10%

12,156

–

–

28,227

34,620

Long-term incentives (audited)

Name

Award type

Basis on which 
award made

Face value of 
award (% of 
salary)

Shares awarded

Percentage of 
award vesting at 
threshold 
performance

Maximum 
percentage of 
face value that 
could vest (%) Performance conditions

Euan Sutherland

2019 LTIP

Annual

100%10

99,11311

25%

100% •  Organisational and strategic 

James Quin

2020 RSP

2021 RSP

2019 LTIP

Annual

Annual

Annual

70% 

100%

198,83111

184,25811

measures: 50% 
•  Comparative total 

shareholder return (TSR): 
25%

•  Return on capital employed 

(ROCE): 25%

No performance conditions

No performance conditions

200%12

121,56611

25%

100% •  Organisational and strategic 

2020 RSP

2021 RSP

Annual

Annual

65%

85%

97,58911

94,78711

measures: 50% 

•  Comparative TSR: 25%
•  ROCE: 25%

No performance conditions

No performance conditions

6  Number of shares awarded post consolidation

7  Share price used to calculate award for Euan Sutherland was re-calculated post consolidation exercise in 2020. The original Saga mid-market quote (MMQ) on 

2 January 2020 was 0.5170, post consolidation the equivalent share price was 706.26p

8  Share price used to calculate award for James Quin was re-calculated post consolidation exercise in 2020. The original Saga MMQ on 9 August 2019 was 

0.4456, post consolidation the equivalent share price was 608.72p

9  Share price used to calculate award taken as MMQ on 31 January 2022 was 284.8p

10  100% LTIP agreed on recruitment on the same terms as the 2019 LTIP scheme; the award was officially made on 6 January 2020

11  Post consolidation number of shares

12  As part of James Quin’s recruitment, it was agreed he would be awarded a 200% of salary one-off award. Following this, his LTIP returned to 150% of salary in 

line with the Remuneration Policy 

Saga plc Annual Report and Accounts 2022i

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Directors’ share interests (audited)
The following table and chart set out the equity interests held by the Executive and Non-Executive Directors:

Unvested nil-cost options held

Shares 
counting 
towards 
shareholder 
requirements15

LTIP nil-cost 
options 
subject to 
performance 
conditions

RSP nil-cost 
options not 
subject to 
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Beneficially  
owned

Deferred 
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nil-cost 
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performance 
conditions

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unexercised 
nil-cost 
options 
held

Unvested SIP 
shares not 
subject to 
performance 
conditions

Shareholding 
requirement 
met?

Other 
awards

Director

Shareholding 
requirement
(% salary)13

Current 
shareholding 
(% salary)

Executive Directors

Euan Sutherland

James Quin

250%

200%

131%

104%

325,842

77,598

99,113 383,089

84,896

156,838

14,825

121,566

192,376

75,173

Non-Executive Directors14

Roger De Haan

Eva Eisenschimmel

Julie Hopes

Gareth Hoskin

Orna NiChionna

–

–

–

–

–

–

–

–

–

–

– 37,196,970

–

–

–

–

4,288

4,419

19,018

3,027

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

212

212

–

–

–

–

–

No

No

n/a

n/a

n/a

n/a

n/a

Executive Directors are required to build up their shareholdings over a reasonable amount of time, which would normally be 
five years, and then subsequently hold a shareholding equivalent to a percentage of base salary. The number of shares in 
which current Directors had a beneficial interest, and details of long-term incentive interests at 31 January 2022 are set 
out below:

Euan Sutherland
(% of salary)

Shareholding 
requirement

Current shareholding 15 
(as per table above)

Value of/gain on interests over shares 
(i.e. unvested awards subject to 
performance conditions)

52,530 shares

623,683 shares

325,842 shares

0%

50%

100%

150%

200%

250%

300%

James Quin
(% of salary)

Shareholding 
requirement

Current shareholding 15  
(as per table above)

301,966 shares

156,838 shares

Value of/gain on interests over shares 
(i.e. unvested awards subject to 
performance conditions)

64,430 shares

0%

50%

100%

150%

200%

250%

300%

Taxable benefits
The taxable benefits for all Executive Directors are in line with our Company policies. Both Euan Sutherland and 
James Quin receive private medical insurance and a company car.

Pension entitlements
Pension contributions for all Executive Directors are aligned with that of the majority of colleagues (6% of salary).

13  Shareholding requirements are those that were in existence throughout the course of the year and at 31 January 2022

14  Values not calculated for Non-Executive Directors as they are not subject to shareholding requirements

15  The number of shares counting towards the shareholding requirement is calculated by summing beneficially owned shares with unvested nil-cost options 

which are not subject to performance conditions, on a net of tax basis as well as any vested but unexercised options on a net of tax basis. The MMQ share price 
of 2.848p as at 31 January 2022 has been used for the purpose of calculating the current shareholding (i.e. value of beneficially owned shares and value of/gain 
on interests over shares) as a percentage of salary. Unvested LTIP shares and options do not count towards satisfaction of the shareholding guidelines

Saga plc Annual Report and Accounts 2022  
  
 
 
 
100

Directors’ Remuneration Report
Annual Report on Remuneration continued

Payments for loss of office (audited)
There were no payments for loss of office in 2021/22.

Payments to past directors (audited)
As previously disclosed in the 2021 Annual Report and Accounts, Cheryl Agius, the former CEO of Insurance stepped down 
from the Board of Directors, due to personal reasons. Her leaving arrangements, which were fully disclosed in the 2021 
Annual Report and Accounts, included buyout awards in respect of long-term incentives forfeited from her previous employer. 
These awards, which were granted on 1 June 2020 and pro-rated to reflect the period from the award date to the termination 
date, will vest at their normal vesting dates subject to the terms of the buyout agreement.

During the period ending 31 January 2022, element 1 of the buyout award vested on 16 April 2021. The table below sets out 
the number of shares vested for the former CEO of Insurance. The second and final element of the buyout award is scheduled 
to vest on 16 April 2022 and the number of shares vesting will be disclosed in next year’s Annual Report and Accounts.

Award

Buyout element 1

Awarded

Maximum

Pro-rated number of 
Saga shares subject to 
the option

Legal & General  
Performance Share 
Plan (PSP) 
performance

Number of Saga 
shares vesting

Value of Saga shares  
vesting (£)16

11,911

19,212

24.2%

4,649

13,116

Fees retained for external non-executive directorships
Executive Directors may hold positions in other companies as non-executive directors and retain the fees.

Euan Sutherland is a Non-Executive Director of Britvic plc for which he receives a fee of £59,825 per annum. 
James Quin does not hold any external directorships.

Governance of remuneration
Wider workforce
For the Committee to review the wider workforce pay, policies and incentives, reports are regularly considered at 
Remuneration Committee meetings, setting out key details of remuneration throughout the Company. Alongside its review 
of the wider workforce remuneration, the Committee considers the approach applied to the Executive Directors and senior 
management. In particular, the Committee is focused on ensuring the approach to the remuneration of the Executive 
Directors and senior management is consistent with that applied to the wider workforce.

The table summarises some of the key workforce reward elements that are regularly discussed by the Committee:

Bonus

Other incentive schemes

Base pay

National living wage

RSP

Free Shares and Share Incentive 
Plan (SIP)

Pension

Bonus schemes contain both financial and personal measures. A universal financial 
scorecard is used for all colleagues at Saga, including Executive Directors. Malus and 
clawback are in place for the colleagues in our Senior Leadership Team (SLT).

Incentive arrangements that are paid more frequently are also operated in our 
contact centres. These incentive schemes are reviewed regularly to ensure best 
practice and market alignment. The method of calculation and frequency of payment 
varies, depending on business area and product.

All colleagues received an increase of 1.5% of base pay in 2021.

Saga continues to be committed to paying 20p above national living wage for all 
UK colleagues.

RSP awards are granted across senior leadership at Saga. Eligible colleagues received 
an RSP grant in 2021, ranging from 20% to 50% of salary.

We want all colleagues at Saga to feel invested in the Company’s success, hence we 
gave each full-time colleague £300 of Free Shares in 2021. We also continue to 
promote our SIP, which enables colleagues to purchase shares through payroll.

Following a 90-day consultation period, Saga closed both the defined benefit scheme 
and the existing defined contribution scheme on 31 October 2021. From 1 November 
2021, Saga operated a single defined contribution Master Trust arrangement with 
Aviva; at 31 January 2022 there were 2,220 colleagues in this scheme.

16  The value for element 1 of the buyout award is based on the Company’s share price of 2.82p being the share price on 20 January 2022

Saga plc Annual Report and Accounts 2022i

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101

The Committee Chair engages regularly with the People Committee, gaining regular feedback and sharing executive 
remuneration. Feedback from this engagement is shared with the Remuneration Committee. Further details of the People 
Committee can be found on page 26.

Competitive pay and cascades of incentives

Number of 
colleagues17

Range bonus 
(% of salary)

1

1

6

37

161

1,677

2,016

150%

125%

100%

40-80%

10-40%

2.5-7.5%

n/a

Maximum 
proportion of 
bonus payable 
in cash

Minimum 
proportion of 
bonus 
deferrable in 
shares

Range of RSP 
award 
(% of salary)

67%

67%

67%

100%

100%

100%

n/a

33%

33%

33%

–18

–

–

n/a

100%

85%

50%

20-40%

n/a

n/a

n/a

SIP

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Organisational level

Group CEO

Group CFO

Executive Leadership Team

Senior Leadership Team

Senior Management Team

Other bonused colleagues

Other non-bonused colleagues

Pay comparisons
CEO ratio

Our CEO to average colleague pay ratio for 2021/22 is 76:1. To give context to this ratio, we included a chart below which 
tracks the CEO to average colleague pay ratio since 2014/15 alongside Saga’s TSR performance since the Company was listed. 
We also show this against the performance of the FTSE 250 during the same time span.

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150

100

50

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258:1

Saga TSR

FTSE 250 TSR

CEO average employee pay ratio

116:1

78:1

40:1

48:1

41:1

76:1

76:1

Jan-14

Jan-15

Jan-16

Jan-17

Jan-18

Jan-19

Jan-20

Jan-21

Jan-22

The Remuneration Committee considers that the FTSE 250 is the appropriate index because the Company has been a 
long-standing member of this index since the Initial Public Offering (IPO) and has strong aspirations to re-join in the future. 
This graph has been calculated in accordance with the Listing Rules.

It should be noted that the Company listed on 23 May 2014 and therefore only has a listed share price for the period of 
23 May 2014 to 31 January 2022.

In summary, there has been significant volatility in Group CEO pay, and we believe that this is caused by the factors set out 
below. Please note that, before 2020/21, pay for Lance Batchelor (former Group CEO) has been used for this calculation.

•  Our Group CEO’s pay is made up of a higher proportion of incentive pay than that of our colleagues, in line with the 

expectations of our shareholders and accepted market practice for senior executive roles. This introduces a higher degree 
of variability in pay each year, which in turn affects the ratio.

•  The value of long-term incentives which measure performance over three years is disclosed in the year they vest, which 

increases the Group CEO’s pay in that year, again impacting the ratio for that year.

•  Long-term incentives are provided in shares, and therefore any movement in share price over the three years magnifies the 

impact of a long-term incentive award vesting in a year.

•  We recognise that the ratio is driven by the different structure of pay for our Group CEO versus that of our colleagues, as 
well as the make-up of our workforce. This ratio varies between businesses in the same sector. What is important from our 
perspective is that this ratio is influenced only by the differences in structure, and not by divergence in fixed pay between 
the Group CEO and wider workforce.

Where the structure of remuneration is similar, as for the Executive Leadership Team (ELT) and the Group CEO, the ratio is 
much more stable over time.

17  Colleagues at 31 January 2022

18  Colleagues in the SLT within Insurance also receive one-third of their bonus in deferrable shares

Saga plc Annual Report and Accounts 2022 
 
 
 
 
 
 
 
102

Directors’ Remuneration Report
Annual Report on Remuneration continued

Colleague and Executive Committee ratios

The table below sets out the total remuneration received by the Group CEO using the methodology applied to the single total 
figure of remuneration. The Remuneration Committee believes that the remuneration payable in its earlier years, as a private 
company, to the Executive Chairman does not bear comparative value to that which has been, and will be paid to, the Group 
CEO and has therefore chosen only to disclose remuneration for the Group CEO:

Group Chief Executive Officer

2015/16

2016/17

2017/18

2018/19

2019/20

2020/21

2021/22

Total single figure

Annual bonus payment 
level achieved 
(percentage of 
maximum opportunity) 

LTIP vesting level 
achieved (percentage 
of maximum 
opportunity) 

Ratio of CEO single 
total remuneration 
figure to all 
colleagues21,22

Ratio of single total 
remuneration figure 
shown to executive 
members

£1,600,287

£2,490,617

£1,025,14619

£1,191,743

£1,062,887

£2,118,471

£2,386,456

78.6%

67.5%

–

35.1%

33.6%

83.1%

85.4%

n/a20

65.6%

26.0%

–

–

n/a22

10%

Option used

25th percentile

Median

75th percentile

n/a

78:1

n/a

2:1

Option B21

Option B21

Option B21

Option B21

Option B21

n/a

116:1

n/a

4:1

8:1

40:123

33:1

3:1

59:1

48.124

36.1

3:1

46:1

41:125

29:1

2:1

97:1

76:126

55:1

4:1

103:1

76:127

55:1

3:1

The colleague pay figures used to calculate the ratio are as follows:

2021/22

Salary

Total pay

25th percentile

£19,978

£23,094

Median

£26,317

£31,494

75th percentile

£36,058

£43,584

19  For 2017/18, the final value of the 2015 LTIP award at vesting date is shown and has been restated from the 2017/18 Annual Report and Accounts. The share 

price at vesting date of 30 June 2018 was 125.6p

20  No LTIP awards eligible to vest for the Group CEO in post during 2015/16 and 2020/21

21  For the colleague ratio, Saga has chosen to use Option B, identifying colleagues using our gender pay gap data. This was the preferred option due to the 
availability of data for our many UK-based, overseas and part-time colleagues for whom single total figure data is difficult to calculate. Figures have been 
completed for 2017/18, 2018/19, 2019/20, 2020/21 and 2021/22 using the April gender pay gap data for that year. In order to mitigate any anomalies, 
11 individuals have been identified at each percentile point from the gender pay gap data, and the median of pay in the year up to 31 January 2018, 2019, 2020, 
2021 and 2022 for these colleagues calculated in line with the single total figure methodology. For colleagues who participate in a defined benefit pension 
scheme, the value of the pension for the purposes of total pay has been estimated based on the individual’s accrual rate and length of service

22  The median ratios shown for 2015/16 and 2016/17 have been recalculated to allow a comparison to the 2017/18, 2018/19, 2019/20, 2020/21 and 2021/22 

figures which have been calculated in line with the methodology prescribed by the regulations

23  The fall in the ratio in 2017/18 is due to the forfeiture of bonus by the Group CEO and the relatively low payout on the LTIP. This reflects the fact that 

shareholders want executives to have a higher proportion of pay at risk and this is reflected in the volatility in the chart. The percentage change in Group CEO 
remuneration set out in the table on page 103 shows that year-on-year, when the volatility of payouts from equity-based awards is excluded, the changes in 
remuneration for the Group CEO and average colleague are broadly in line. This demonstrates that the underlying compensation ratio is not increasing year 
on year

24  The increase in ratio for 2018/19 is due to the Group CEO receiving a bonus in 2018/19. This increase has remained low due to a relatively low bonus and 

LTIP payout

25  The fall in ratio for 2019/20 is due to the rebalancing of base pay and commission in our contact centres

26  The increase in ratio in 2020/21 is due to the relatively high bonus payout in 2020/21 and RSP award granted to the Group CEO in 2020/21

27  No change in ratio in 2021/22 due to similar payout in bonus

Saga plc Annual Report and Accounts 2022i

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Annual percentage change in remuneration of Directors and other colleagues

The following table sets out the change in the remuneration paid to each Director from 2019/20 to 2020/21 and then to 
2021/22, compared with the average percentage change for other colleagues.

The percentage change for each Directors’ remuneration in the table below is based on the figures in the single total figure 
table on page 94.

Average colleague pay has been calculated using the following elements:

•  Annual salary: base salary and standard monthly allowances.
•  Taxable benefits: car allowance and private medical insurance premiums.
•  Annual bonus: company bonus, management bonus, commission and incentive payments.

Euan Sutherland

James Quin

Roger De Haan

Eva Eisenschimmel

Julie Hopes

Gareth Hoskin

Orna NiChionna

Average per colleague

% increase/(decrease) in remuneration in 2020/21 
compared with previous year (2019/20)

% increase/(decrease) in remuneration in 2021/22 
compared with previous year (2020/21)

Salary/fees Taxable benefits

Annual bonus

Salary/fees Taxable benefits

Annual bonus

0%

1.2%

n/a

15.7%30

41.7%31

9.3%32

9.6%33

3.2%34

9.3%

(48.9%)29

25.2%

48.7%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2.7%

67.8%

1.5%

14.8%

n/a

–

(1.0%)31

2.9%32

10.7%33

4.1%34

(5.5%)28

4.7%

n/a

n/a

n/a

n/a

n/a

4.3%

1.4%

n/a

n/a

n/a

n/a

n/a

6.6%

5.4%

Relative importance of the spend on pay
The table below sets out the relative importance of spend on pay in the 2021/22 and 2020/21 financial years, compared with 
other disbursements. All figures provided are taken from the relevant Company accounts.

Profit distributed by way of dividend

Total tax contributions35

Overall spend on pay including Executive Directors

Disbursements from 
profit in 2021/22  
financial year £m

Disbursements from 
profit in 2020/21  
financial year £m

–

22.9

118.3

0.1

31.1

130.3

Percentage change

(100.0%)

(26.4%)

(9.2%)

Advisers to the Remuneration Committee
During the financial year, PwC advised the Remuneration Committee on all aspects of the Remuneration Policy (the Policy) 
for Executive Directors and members of the ELT.

PwC is a member of the Remuneration Consultants Group and the voluntary code of conduct of that body is designed to 
ensure objective and independent advice is given to remuneration committees. Other PwC teams provide certain non-audit 
services to the Company in areas of tax and consulting. The Committee is satisfied that no conflicts of interest exist in the 
provision of these services and that the advice provided is independent and objective. Fees of £83,750 (2021: £109,000) were 
provided to PwC during the year in respect of remuneration advice received. The decrease from the prior year is due to the 
additional support in relation to the renewal of Remuneration Policy.

The Committee receives support from Jane Storm (Chief People Officer (CPO)) and Vicki Haynes (Group Company 
Secretary).

28  The decrease in taxable benefits for Euan Sutherland is due to his move to a reduced cost electric vehicle for which he also pays a capital contribution

29  The decrease in taxable benefits for James Quin is due to his move to a reduced cost electric vehicle

30  Increase in salary for Eva Eisenschimmel in 2020/21 is due to becoming Chair of the Remuneration Committee on 1 February 2020

31 

Increase in salary for Julie Hopes in 2020/21 is due to becoming Chair of the Saga Personal Finance (SPF) Board on 1 February 2020 and assuming the position 
of Risk Committee Chair on 31 December 2020. Decrease in salary in 2021/22 is due to the reduction in the fee for the Chair of SPF role on 1 January 2021 
following a review of the role

32  Increase in salary for Gareth Hoskin in 2020/21 and 2021/22 is due to becoming Chair of the Audit Committee on 22 June 2020

33  Increase in salary for Orna NiChionna in 2020/21 and 2021/22 is due to increasing responsibilities as Senior Independent Director on 5 October 2020

34  Average salary per colleague increased due to a combination of the annual salary increase, Company restructuring which altered our colleague base and 

the impacts of the COVID-19 pandemic

35  Total tax contributions include corporation tax, national insurance contributions, VAT and air passenger duty 

Saga plc Annual Report and Accounts 2022 
 
 
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Directors’ Remuneration Report
Annual Report on Remuneration continued

Shareholder voting
The current Directors’ Remuneration Policy was approved by shareholders at the AGM held on 22 June 2020.  
Outlined below are the voting outcomes for this, and in respect of, approving the Directors’ Remuneration Report.

Results of shareholder voting at the Company’s Annual General Meetings

Votes  
for

% of  
votes cast

Votes  
against

% of  
votes cast

Votes  
cast

% of issued 
share capital 
voted

61,831,919

77.72

17,725,106

22.28 79,600,002

56.81%

Votes  
withheld

42,977

609,404,573

97.98

12,534,190

2.02 647,040,963

57.67% 25,102,200

Resolution

To approve the 
Directors’ 
Remuneration Report36

To approve the 
Directors’ 
Remuneration Policy37

Service contracts and letters of appointments
The Remuneration Committee’s policy for setting notice periods is that normally they will be a maximum of 12 months. The 
Remuneration Committee may, in exceptional circumstances arising on recruitment, allow a longer period, which would in any 
event reduce to 12 months following the first year of employment. The Non-Executive Directors of the Company do not have 
service contracts and are appointed by letters of appointment. Each independent Non-Executive Director’s term of office 
runs for a three-year period. The Company follows the Code’s recommendation that all Directors be subject to annual 
re-appointment by shareholders.

Executive Directors

Notice periods

Name

Date appointed

Nature of contract

From Company

From Director

Compensation 
provisions for early 
termination

Euan Sutherland

6 January 2020

James Quin

1 January 2019

Rolling

Rolling

12 months

12 months

12 months

12 months

None

None

Non-Executive Directors

Name

Original appointment

Orna NiChionna

29 May 2014

Julie Hopes

1 October 2018

Eva Eisenschimmel

1 January 2019

Gareth Hoskin

11 March 2019

Appointment of  
current term

29 May 2020

1 October 2021

1 January 2022

11 March 2022

Arrangement

Notice period/unexpired 
term at AGM

Letter of appointment

3 months/11 months

Letter of appointment

3 months/28 months

Letter of appointment

3 months/30 months

Letter of appointment

3 months/32 months

The Board allows Executive Directors to accept appropriate outside Non-Executive Director appointments provided the 
aggregate commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain 
fees paid for these services, which will be subject to approval by the Board.

Consideration of employment conditions elsewhere in the Group
Each year, prior to reviewing the remuneration of the Executive Directors and the members of the ELT, the Remuneration 
Committee considers a report prepared by the Chief People Officer (CPO) detailing base pay and share schemes practice 
across the Company. The report provides an overview of how colleague pay compares to the market and any material changes 
during the year and includes detailed analysis of basic pay and variable pay changes within the UK.

While the Company does not directly consult with colleagues as part of the process of reviewing executive pay and formulating 
the Policy, the Company does receive an update and feedback from the broader colleague population on an annual basis using 
an engagement survey which includes a number of questions relating to remuneration. The Company does not use 
remuneration comparison measurements.

The Group aims to provide a remuneration package for all colleagues that is market-competitive and operates the same core 
structure as for the Executive Directors. The Group operates colleague share and variable pay plans, with pension provisions 
provided for all Executive Directors and colleagues. In addition, any salary increases for Executive Directors are expected to 
be generally in line with those for UK-based colleagues. The Committee annually publishes a section on fairness, diversity, 
equity and inclusion and wider workforce considerations as part of the Directors’ Remuneration Report.

36  The vote to approve the Director’s Remuneration Report was at the 2021 AGM

37  The vote to approve the Director’s Remuneration Policy was at the 2020 AGM, therefore the votes cast were prior to the share consolidation 

Saga plc Annual Report and Accounts 2022105

Consideration of shareholder views
The Remuneration Committee takes the views of the shareholders seriously and these views are taken into account in shaping 
remuneration policy and practice. Shareholder views are considered when evaluating and setting remuneration strategy and 
the Remuneration Committee welcomes an open dialogue with its shareholders on all aspects of remuneration. The 
Committee consulted its major shareholders and the main shareholder representative bodies, Investment Association, 
Institutional Shareholder Services and Glass Lewis, prior to proposing the Policy. The Committee is grateful for the time 
taken to consider the proposals and provide feedback. At the end of the consultation, the majority of shareholders consulted 
indicated they were supportive of the Policy.

Compliance with UK Corporate Governance Code (the Code)
The following table sets out how the Policy aligns with the Code, whose objective is to ensure that the remuneration operated 
by the Company is aligned with all stakeholder interests including those of shareholders:

Key remuneration element of the Code

Alignment with the Policy

Five-year period between the date of 
grant and realisation for equity 
incentives

The RSP meets this requirement through the implementation of the two-year 
post-vesting holding period.

Phased release of equity awards

The RSP meets this requirement as awards are made in an annual cycle.

Discretion to override formulaic 
outcomes

Included in the terms and conditions of the Annual Bonus Plan and the RSP.

Post-cessation shareholding 
requirement

The Policy contains a full in-employment requirement for two years following 
cessation of employment.

Pension alignment

Extended malus and clawback

The pension contribution for all Executive Directors is aligned with the majority of 
colleagues at 6% of salary.

The malus and clawback provisions align with the Financial Reporting Council’s Board 
Effectiveness Guidance.

Provision 40 element

How the Policy aligns

Clarity – remuneration arrangements 
should be transparent and promote 
effective engagement with 
shareholders and the workforce.

Simplicity – remuneration structures 
should avoid complexity and their 
rationale and operation should be 
easy to understand.

The Annual Bonus Plan performance conditions are based on the core strategic 
objectives and therefore, there is a clear link to all stakeholders between their 
delivery and reward provided to management. 

The RSP provides annual grants of shares which have to be retained for the longer-
term to ensure a focus on sustainable performance. This provides complete clarity of 
the alignment of the interests of management and shareholders.

The performance conditions for the Annual Bonus Plan are based on the Company’s 
strategic objectives. This alignment of reward with the delivery of key markers of the 
success of the implementation of the strategy ensures simplicity.

RSPs are a simple mechanism and avoid the setting of long-term performance 
conditions which tend to inherently make remuneration more complex.

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Directors’ Remuneration Report
Annual Report on Remuneration continued

How the Policy aligns

The Policy includes: 

•  setting defined limits on the maximum awards which can be earned; 
•  requiring the deferral of a substantial proportion of the incentives in shares for a 

material period of time; 

•  aligning the performance conditions with the strategy of the Company; 
•  ensuring a focus on long-term sustainable performance through the RSP; and
•  ensuring there is sufficient flexibility to adjust payments through malus and 
clawback and an overriding discretion to depart from formulaic outcomes. 

These elements mitigate against the risk of target-based incentives by: 

•  limiting the maximum value that can be earned; 
•  deferring the value in shares for the long term which helps ensure that the 

performance earning the award was sustainable and thereby discouraging short-
term behaviours; 

•  aligning any reward to the agreed strategy of the Company; 
•  the use of an RSP which supports a focus on the sustainability of the performance 

over the longer term; 

•  reducing the awards, or cancelling them, if the behaviours giving rise to the awards 

are inappropriate; and

•  reducing the awards, or cancelling them, if it appears that the criteria on which the 

award was based do not reflect the underlying performance of the Company.

The Policy clearly sets out the range of values, limits and discretions in respect of the 
remuneration of management.

The introduction of an RSP increased the predictability of the rewards received by 
management.

The Policy clearly sets out the range of values and discretions in respect of the 
remuneration of management.

The introduction of an RSP increased the predictability of the rewards received by 
Executive Directors, and the bonus plan, being based on annual targets, operates 
over a more predictable time cycle compared with traditional LTIP schemes, thereby 
allowing the Remuneration Committee to more effectively ensure desirable 
remuneration outcomes. The Committee’s overriding discretion to depart from 
formulaic outcomes ensures there is no reward for poor performance.

The bonus plan drives behaviours consistent with Saga’s strategy. 

The RSP drives behaviours consistent with the Company’s purpose and values which 
are focused on the long-term future of the business throughout the business cycle.

Provision 40 element

Risk – remuneration arrangements 
should ensure reputational and other 
risks from excessive rewards, and 
behavioural risks that can arise from 
target-based incentive plans, are 
identified and mitigated.

Predictability – the range of possible 
values of rewards to individual 
Directors and any other limits or 
discretions should be identified 
and explained at the time of approving 
the Policy.

Proportionality – the link between 
individual awards, the delivery of 
strategy and the long-term 
performance of the Company should 
be clear. Outcomes should not reward 
poor performance.

Alignment to culture – incentive 
schemes should drive behaviours 
consistent with Company purpose, 
values and strategy.

Eva Eisenschimmel 
Chair, Remuneration Committee

22 March 2022

This report has been prepared in accordance with Schedule 8 of The Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 as amended in 2013, 2018 and 2019, the Provisions of the current Code and the 
Listing Rules.

Saga plc Annual Report and Accounts 2022i

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Directors’ Report

Management Report
The Directors’ Report, together with the Strategic Report, set out on pages 1 to 57 form the Management Report for the 
purposes of Disclosure Guidance and Transparency Rule (DTR) 4.1.5R (the Management Report).

Statutory information contained elsewhere in the Annual Report
Information required to be part of this Directors’ Report can be found elsewhere in the Annual Report and Accounts as 
indicated in the table below and is incorporated into this report by reference.

Information

Location in Annual Report

Likely future developments in the business of the Company or its subsidiaries

Environmental, Social and Governance including Task Force on Climate-Related 
Financial Disclosures

Greenhouse gas emissions

Suppliers, customers and others in a business relationship engagement

Colleagues (employment of disabled persons, workforce engagement and policies)

Corporate Governance Statement

Directors’ details (including changes made during the year)

Related-party transactions

Diversity

Share capital

Employee share schemes (including long-term incentive schemes)

Pages 1-57

Pages 23-35

Pages 30-32

Pages 16-17

Pages 25-28 and 56

Pages 58-84

Pages 59 and 69-73

Not applicable

Pages 27, 28, 69 and 73

Note 33 on page 186

Note 36 on pages 188-189

Financial instruments: information on the Group’s financial instruments and 
risk management objectives and policies, including our policy for hedging

Notes 2, 3, 7, 8, 19 and 20 on 
pages 126-148, 150 and 163-172

Statements of responsibilities

Additional information

Page 111

Pages 201-204

Disclosure table pursuant to Listing Rule (LR) 9.8.4C
The following table provides references to where the information required by LR 9.8.4C R is disclosed:

Listing Rule

Listing Rule requirement 

Disclosure

9.8.4(1)

9.8.4(2)

9.8.4(4)

9.8.4(5)

9.8.4(6)

9.8.4(7)

9.8.4(8)

9.8.4(9)

9.8.4(10)

9.8.4(11)

Interest capitalised by the Group and any related tax relief

Note 17 on pages 159-161

Unaudited financial information (LR 9.2.18R)

Group Chief Financial Officer’s Review, 
pages 36-52

Long-term incentive schemes (LR 9.4.3R)

Directors’ Remuneration Report, pages 85-106

Directors’ waivers of emoluments 

Directors’ Remuneration Report, pages 85-106

Directors’ waivers of future emoluments

Directors’ Remuneration Report, pages 85-106

Non-pre-emptive issues of equity for cash

Directors’ Report on page 110

Non-pre-emptive issues of equity for cash by any unlisted 
major subsidiary undertaking

Parent company participation in a placing by a listed 
subsidiary 

Contract of significance in which a Director is, or was, 
materially interested

Contract of significance between the Company  
(or one of its subsidiaries) and a controlling shareholder

Not applicable

Not applicable

Not applicable

Not applicable

9.8.4(12)

Waiver of dividends by a shareholder

9.8.4(13)

Waiver of future dividends by a shareholder

9.8.4(14)

Board statement in respect of relationship agreement  
with a controlling shareholder

Directors’ Report on page 110 (under paragraph 
‘Rights attaching to shares’)

Directors’ Report on page 110 (under paragraph 
‘Rights attaching to shares’)

Not applicable. See Directors’ Report on page 
108 (under ‘Relationship agreement with 
Director shareholder’)

Saga plc Annual Report and Accounts 2022 
 
 
108

Directors’ Report continued

Results and dividends
The Group made a loss after taxation of £28.0m for the 
financial year ended 31 January 2022. The Board did not pay 
an interim dividend. The Board of Directors is not in a 
position to recommend the payment of a final dividend for 
the 2021/22 financial year.

The Directors intend to resume dividend payments in the 
future, when further progress has been made with 
deleveraging and when current limitations, particularly in 
relation to the ship debt, have been removed. Any decision to 
declare and pay dividends is made at the discretion of the 
Directors and depends on, among other things, applicable 
law, regulation, restrictions, the Group’s financial position, 
regulatory capital requirements, working capital 
requirements, finance costs, general economic conditions 
and other factors the Directors deem significant from time 
to time.

Political donations
No political donations were made during the year.

Directors’ interests
A list of the Directors, their interests in the long-term 
performance share plan, contracts and ordinary share 
capital of the Company are given in the Directors’ 
Remuneration Report on pages 85-106.

Relationship agreement with Director shareholder
Any person who exercises or controls, on their own or 
together with any person with whom they are acting in 
concert, 30% or more of the votes able to be cast at general 
meetings of a company are known as a ‘controlling 
shareholder’ under the Listing Rules. The Listing Rules 
require companies with controlling shareholders to enter 
into an agreement which is intended to ensure that the 
controlling shareholders comply with certain independence 
provisions stated in the Listing Rules.

The Board confirms that, in accordance with the Listing 
Rules, there are no controlling shareholders in the Company. 
However, the Company entered into a relationship 
agreement with Roger De Haan on 10 September 2020 
(the Relationship Agreement) as Roger De Haan holds 
37,196,970 shares of 15p each (constituting 26.5% of issued 
share capital as of 31 January 2022). The Relationship 
Agreement regulates the relationship between the 
Company and Roger De Haan and contains undertakings 
that transactions and arrangements will be conducted on 
an arm’s-length basis and on normal commercial terms. 
It also provides that dilutions caused by new issuances 
of shares shall be disregarded when determining investor 
rights under its terms.

Rules on appointment and replacement 
of Directors
A Director may be appointed by ordinary resolution of the 
shareholders in a general meeting following nomination by 
the Board or a member (or members) entitled to vote at such 
a meeting. In addition, the Directors may appoint a Director 
to fill a vacancy, or as an additional Director, provided that 
the individual retires at the next Annual General Meeting 
(AGM). A Director may be removed by the Company in 
certain circumstances set out in the Company’s Articles of 
Association or by an ordinary resolution of the Company. 
The Relationship Agreement between the Company and 
Roger De Haan provides for the nomination for appointment 
(and removal or re-nomination) to the Board of one Non-
Executive Director for as long as he holds at least the higher 
of (i) 10% or more of the issued ordinary share capital of the 
Company and (ii) the percentage of the issued ordinary share 
capital of the Company represented by 60% of the investor’s 
holding of ordinary shares immediately following the capital 
raise which took place in October 2020.

All Directors will seek re-election at the AGM in accordance 
with the Company’s Articles of Association and the 
recommendations of the UK Corporate Governance Code.

Directors’ indemnities
At the date of this report, indemnities are in force under 
which the Company has agreed to indemnify the Directors, 
to the extent permitted by law and the Company’s Articles of 
Association, in respect of all losses arising out of, or in 
connection with, the execution of their powers, duties and 
responsibilities, as Directors of the Company or any of its 
subsidiaries. No amount was paid under any of these 
indemnities during the year.

Change of control – significant agreements
There are some arrangements which give rights to third 
parties to terminate agreements upon a change of control 
of the Company, including following a takeover bid, for 
example insurance, commercial contracts and distribution 
agreements. There are a number of contracts and 
arrangements throughout the Group for which the legal risk 
arising out of a change of control is managed as part of the 
contractual governance process. 

The Group’s corporate debt is unsecured and in place for 
general purposes. It consists of a £150m seven-year public 
listed bond at 3.375%, due to expire in May 2024, and a 
£250m five-year public listed bond at 5.50%, due to expire in 
July 2026. The Group also has available an undrawn £100m 
revolving credit facility, expiring in May 2025 (expiry date 
subject to repayment of the May 2024 bond).

Saga plc Annual Report and Accounts 2022i

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109

Twelve-year Export Credit Agency backed funding is in place 
to finance 80% of the cost of the Group’s two ocean cruise 
ships. The first of these facilities was drawn on completion 
of the build of Spirit of Discovery and is secured by way of 
a charge over the asset. The second facility was drawn on 
completion of the build of Spirit of Adventure and is also 
secured by way of a charge over the asset. The Company 
has provided a guarantee for the ship debt. The Group also 
secured a debt holiday and covenant waiver for the ship debt 
up to 31 March 2022.

In the event of a change of control, the facilities would either 
require repayment or renegotiation. If the ship financing is 
terminated, significant break fees may be incurred. Further 
details on banking facilities are shown in Note 30 to the 
consolidated financial statements on pages 182-183.

The rules of the Company’s employee share plans generally 
provide for the accelerated vesting and/or release of share 
awards in the event of a change of control of the Company.

The Company does not have any agreements with colleagues 
(including Directors) which would pay compensation in the 
event of a change of control.

Conflict of interest
Each Director is obliged to disclose any potential or actual 
conflict of interest in accordance with the Company’s 
Conflict of Interest Policy. The policy is subject to review and 
declarations are made on an annual basis. Directors are also 
required to update any changes to declarations as they 
occur. Internal controls are in place to ensure that any 
related-party transactions are conducted on an arm’s-
length basis.

Share capital and interests in voting rights
The Company’s share capital (including movements during 
the year) is set out on page 186. On 12 November 2021, 
235,044 ordinary shares of 15p each were issued and 
transferred into an Employee Benefit Trust to satisfy 
employee incentive arrangements. At the date of this report, 
the Company’s issued share capital comprised a single class 
of share capital which is divided into ordinary shares of 15p 
each. As of 31 January 2022, 140,337,271 ordinary shares of 
15p each had been issued, fully paid up and quoted on the 
London Stock Exchange (LSE).

On 16 November 2021, Roger De Haan purchased 341,415 
ordinary shares of 15p each, and holds a total of 37,196,970 
shares, constituting 26.5% of the Company’s issued share 
capital at the date of signing of this report1.

In accordance with Disclosure and Transparency Rule (DTR) 
5.1, the Company must disclose where it has been notified of 
the interests in the Company’s total voting rights. The 
obligation to notify sits with the shareholder, and the 
Company must report on the notifications received, as at the 
end of the reporting year and also the date of signing of the 
Annual Report and Accounts.

Since the date of disclosure to the Company, the interest of 
any person may have increased or decreased. There is no 
requirement to notify the Company of any increase or 
decrease unless the holding passes a notifiable threshold in 
accordance with DTR 5.1.

Information regarding other interests in voting rights 
provided to the Company pursuant to the Financial Conduct 
Authority DTRs is published on the Company’s corporate 
website and via a Regulatory Information Service. The 
following table summarises shareholders who hold over 
3% of the Company’s issued share capital (based on 
Section 793 requests):

Name

Chelverton Asset 
Management

Ordinary 
shares of 
15p each

Percentage 
of capital 
held

Nature of 
holding

5,077,884

3.62%

Indirect

Roger De Haan

37,196,970

26.51%

Indirect

In accordance with DTR 5.1, the Company had been notified 
of the following interests in the Company’s total voting rights 
as of 31 January 2022. The Company is aware that, of the list 
below, only Roger De Haan holds over 3%. The Company has 
not been formally notified of a change in holdings by any other 
shareholder mentioned and is obliged to disclose actual 
notifications received. 

Percentage 
of capital as 
disclosed  
to the 
Company

Ordinary 
shares of 
15p each

Nature of 
holding

3,738,311

4.99%

Indirect

7,440,083

9.98%

Indirect

3,685,489

4.93%

Direct

Name

Majedie Asset 
Management Limited 

Artemis Investment 
Management LLP 

Royal London Asset 
Management Limited 

Pelham Capital Ltd 

3,324,508

BlackRock, Inc.

Pictet Asset 
Management Ltd

3,735,633

3,737,656

4.44% Contract 
for 
Difference

4.99%

4.99%

Indirect

Direct

Roger De Haan

36,855,5551

26.31%1

Indirect

Mário Nuno dos 
Santos Ferreira

2,244,000

3.00%

Direct 
(0.2%) 
Indirect 
(2.8%)

1  Roger De Haan now holds 37,196,970 shares, constituting 26.5% of the Company’s issued share capital but was not required to notify the Company under 

DTR 5.1 as the share purchase did not cross a reportable threshold. The Company is aware that some shareholdings referenced above may have been diluted 
as a result of the capital raise that took place on 5 October 2020 and new share issues to satisfy employee benefit schemes. The number of shares quoted are 
disclosed post the consolidation which took place on 13 October 2020. Where disclosures were made prior to share consolidation, the number of shares has 
been restated to post-consolidation numbers

Saga plc Annual Report and Accounts 2022 
 
 
110

Directors’ Report continued

Authority to allot/purchase own shares
A shareholders’ resolution was passed at the AGM on 
14 June 2021 which authorised the Company to make 
market purchases within the meaning of Section 693(4) 
of the Companies Act 2006 (the Act) (up to £2,101,533, 
representing 10% of the aggregate nominal share capital 
of the Company following admission). This is subject to a 
minimum price of 15p and a maximum price of the higher 
of 105% of the average mid-market quotations for five 
business days prior to purchase or the price of the last 
individual trade and highest current individual bid as 
derived from the LSE trading system.

The Company did not exercise this authority during the 
year, and it will expire at the forthcoming AGM. A special 
resolution to authorise the Company to make market 
purchases representing 10% of current nominal share 
capital will be proposed at the 2022 AGM. The authority 
to repurchase the Company’s ordinary shares in the 
market will be limited to £2,105,059 and will set out the 
minimum and maximum price which would be paid.

The Directors of the Company were also granted authority 
at the 2021 AGM to allot relevant securities up to a nominal 
amount of £7,005,111. This authority was exercised during the 
year for the issue of 235,044 ordinary shares for transfer 
into an employee benefit trust to satisfy employee incentive 
arrangements. This authority will apply until the conclusion of 
the 2022 AGM, at which shareholders will be asked to grant 
the Directors authority (for the purposes of Section 551 of 
the Act) to allot relevant securities: (i) up to an aggregate 
nominal amount of £7,009,847; and (ii) comprising equity 
securities (as defined in the Act) up to an aggregate nominal 
amount of £14,019,693 (after deducting from such limit any 
relevant securities issued under (i) in connection with a rights 
issue). These amounts will apply until the conclusion of the 
AGM to be held in 2023, or, if earlier, 31 July 2023.

Special resolutions will also be proposed to give the 
Directors authority to make non-pre-emptive issues wholly 
for cash in connection with rights issues and otherwise up to 
an aggregate nominal amount of £1,052,529 and to make 
non-pre-emptive issues wholly for cash in connection with 
acquisitions or specified capital investments up to an 
aggregate amount of £1,052,529.

Rights attaching to shares
The Company has a single class of ordinary shares in issue. 
The rights attached to the shares are governed by applicable 
law and the Company’s Articles of Association which are 
available on our corporate website (www.corporate.saga.
co.uk/about-us/governance).

Ordinary shareholders have the right to receive notice, 
attend and vote at general meetings; and to receive a copy of 
the Company’s Annual Report and Accounts and a dividend 
when approved and paid. On a show of hands, each 
shareholder present in person, or by proxy (or an authorised 
representative of a corporate shareholder), shall have one 
vote. In the event of a poll, one vote is attached to each share 
held. No shareholder owns shares with special rights as to 
control. The Notice of AGM (Notice) states deadlines for 
exercising voting rights and for appointing a proxy or proxies.

The Saga Employee Benefit Trust (the Trust) is an Employee 
Benefit Trust which holds property (the Trust Fund) including 
inter-alia money, and ordinary shares in the Company, 

in trust in favour or for the benefit of colleagues of the Saga 
Group. The Trustee of the Trust has the power to exercise 
the rights and powers incidental to, and to act in relation to, 
the Trust Fund in such manner as the Trustee in its absolute 
discretion thinks fit. The Trustee has waived its rights to 
dividends on ordinary shares held by the Trust. Details of 
employee share schemes are set out in Note 36 to the 
consolidated financial statements.

Restrictions on the transfer of shares
Pursuant to the relationship agreement dated 10 September 
2020, Roger De Haan was limited in the transfer of his shares 
prior to 5 October 2021 (12 months from the date of 
admission) without the written consent of the Company. 
Other than this arrangement, or where imposed by law or 
regulation, or where the Listing Rules require certain 
persons to obtain clearance before dealing, there are no 
restrictions regarding the transfer of shares in the Company. 
The Company is not aware of any further agreement which 
would result in a restriction on the transfer of shares or 
voting rights.

Articles of Association
Any amendment to the Company’s Articles of Association 
may only be made by passing a special resolution of the 
shareholders of the Company. The Company last approved 
its Articles of Association by special resolution at the AGM 
held on 14 June 2021.

Research and development
The Group does not undertake any material activities in the 
field of research and development.

Branches outside the UK
The Company does not have any branches outside the UK.

Post-balance sheet events
There were no post-balance sheet events.

Auditor
KPMG LLP has confirmed its willingness to continue in 
office as auditor of the Company and resolutions for its 
re-appointment and for the Audit Committee to determine 
its remuneration will be proposed at the forthcoming AGM.

Annual General Meeting
The AGM will be held on 5 July 2022 at 11.00am at Enbrook 
Park, Sandgate, Folkestone, Kent CT20 3SE. The Notice 
of AGM will be available on our corporate website 
(www.corporate.saga.co.uk) in due course.

By order of the Board

Victoria Haynes 
Group Company Secretary

22 March 2022

Saga plc (Company no. 08804263)

Saga plc Annual Report and Accounts 2022i

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111

Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic Report, Directors’ 
Report, Directors’ Remuneration Report and Corporate 
Governance Statement that comply with that law and those 
regulations. 

Disclosure of information to the auditor
Having made the requisite enquiries, so far as each of the 
Directors is aware, there is no relevant audit information (as 
defined by section 418(3) of the Act) of which the Company’s 
auditor is unaware and the Directors have taken all the steps 
they ought to have taken as Directors to make themselves 
aware of any relevant audit information and to ensure that 
the Company’s auditor is aware of that information.

Maintenance of website
The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Company’s website. Legislation in the UK governing 
the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions.

Directors’ responsibility statement
Each of the Directors, who were in office at the date of this 
report, whose names and responsibilities are listed on pages 
70-71, confirm that, to the best of their knowledge:

•  the financial statements, prepared in accordance with the 
applicable set of accounting standards, give a true and fair 
view of the assets, liabilities, financial position and profit or 
loss of the Company and the undertakings included in the 
consolidation taken as a whole; and

•  the Management Report includes a fair review of the 

development and performance of the business and the 
position of the issuer, and the undertakings included in the 
consolidation taken as a whole, together with a description 
of the principal risks and uncertainties that they face. 

By order of the Board

Victoria Haynes 
Group Company Secretary 

22 March 2022

Saga plc (Company no. 08804263)

Statements of responsibilities

Directors’ responsibilities
The Directors are responsible for preparing the Annual 
Report and Accounts and the Group and parent company 
financial statements in accordance with applicable laws and 
regulations.

Company law requires the Directors to prepare Group and 
parent company financial statements for each financial year. 
Under that law, they are required to prepare the Group 
financial statements in accordance with UK-adopted 
international accounting standards and in conformity with 
the requirements of the Companies Act 2006 (the Act) and 
have elected to prepare the parent company financial 
statements in accordance with UK accounting standards, 
including Financial Reporting Standard (FRS) 101 (Reduced 
Disclosure Framework).

Under company law, the Directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
parent company and of their profit or loss for that period 
(see Governance statements on page 65). In preparing each 
of the Group and parent company financial statements, 
the Directors are required to: 

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and estimates that are reasonable, 

relevant, reliable and prudent;

•  for the Group financial statements, state whether they 
have been prepared in accordance with UK-adopted 
international accounting standards;

•  for the parent company financial statements, state 

whether applicable UK accounting standards have been 
followed, subject to any material departures disclosed and 
explained in the parent company financial statements;

•  assess the Group and parent company’s ability to continue 

as a going concern, disclosing, as applicable, matters 
related to going concern; and

•  use the going concern basis of accounting unless they 

either intend to liquidate the Group or the parent company 
or to cease operations or have no realistic alternative but 
to do so.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the parent company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the 
parent company and enable them to ensure that its financial 
statements comply with the Act. They are also responsible 
for such internal control as they determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error, 
and have general responsibility for taking such steps as are 
reasonably open to them to safeguard the assets of the 
Group and to prevent and detect fraud and other 
irregularities.

Saga plc Annual Report and Accounts 2022 
 
 
112

Independent Auditor’s Report to the Members of Saga plc

1 Our opinion is unmodified
We have audited the financial statements of Saga plc 
(“the Company”) for the year ended 31 January 2022 which 
comprise the Consolidated Income Statement, Consolidated 
Statement of Comprehensive Income, Consolidated 
Statement of Financial Position, Consolidated Statement 
of Changes in Equity and Consolidated Statement of Cash 
flows, the Parent Company Balance Sheet, Parent Company 
Statement of Changes in Equity, and the related notes, 
including the accounting policies in note 2 to the Group 
financial statements and note 1 to the Parent Company 
financial statements. 

In our opinion: 

•  the financial statements give a true and fair view of the 

state of the Group’s and of the Parent Company’s affairs 
as at 31 January 2022 and of the Group’s loss for the year 
then ended; 

•  the Group financial statements have been properly 

prepared in accordance with UK adopted international 
accounting standards; 

•  the Parent Company financial statements have been 
properly prepared in accordance with UK accounting 
standards, including FRS 101 Reduced Disclosure 
Framework; and 

•  the financial statements have been prepared in 

accordance with the requirements of the Companies 
Act 2006.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We believe that the 
audit evidence we have obtained is a sufficient and 
appropriate basis for our opinion. Our audit opinion is 
consistent with our report to the Audit Committee.

We were first appointed as auditor by the shareholders on 
22 June 2017. The period of total uninterrupted engagement 
is for the 5 financial years ended 31 January 2022. We have 
fulfilled our ethical responsibilities under, and we remain 
independent of the Group in accordance with, UK ethical 
requirements including the FRC Ethical Standard as applied 
to listed public interest entities. No non-audit services 
prohibited by that standard were provided.

Overview

Materiality: Group 
financial statements 
as a whole 

Coverage 

Key audit matter 

Recurring risks 

£3.5m (2021: £3.5m)

4.7% (2021: 3.7%) of normalised profit 
before tax

98% (2021: 95%) of total profits and 
losses that made up the Group loss 
before tax 

vs 2021

Valuation of claims outstanding 
– IBNR (gross and net)

Recoverability of Group 
Goodwill and the Parent 
Company’s investment in 
subsidiaries

Recoverability of the carrying 
value of cruise ships

2 Key audit matters: our assessment of risks 
of material misstatement
Key audit matters are those matters that, in our professional 
judgement, were of most significance in the audit of the 
financial statements and include the most significant 
assessed risks of material misstatement (whether or not 
due to fraud) identified by us, including those which had the 
greatest effect on: the overall audit strategy; the allocation 
of resources in the audit; and directing the efforts of the 
engagement team. We summarise below the key audit 
matters, in decreasing order of audit significance, in arriving 
at our audit opinion above, together with our key audit 
procedures to address those matters and our findings from 
those procedures in order that the Company’s members, as 
a body, may better understand the process by which we 
arrived at our audit opinion. These matters were addressed, 
and our findings are based on procedures undertaken, in the 
context of, and solely for the purpose of, our audit of the 
financial statements as a whole, and in forming our opinion 
thereon, and consequently are incidental to that opinion, and 
we do not provide a separate opinion on these matters.

Saga plc Annual Report and Accounts 2022Area

The risk

Valuation of claims 
outstanding – IBNR 
(gross and net)

Claims outstanding – IBNR 
is only a portion of the 
Claims outstanding (Gross 
£292.8 million, 2021: 
£329.5 million; Net £100.7 
million, 2021: £117.2 million) 

Refer to pages 77-81 (Audit 
Committee Report), note 
2.3.r on page 136 
(accounting policies); note 
2.6 on pages 140-143 
(significant accounting 
judgements, estimates and 
assumptions), note 28 on 
pages 178–181 (financial 
disclosures).

Subjective valuation:

Valuation of claims outstanding – incurred but not 
reported (‘IBNR’) is highly judgemental and requires 
a number of assumptions to be made that have high 
estimation uncertainty and can have material impacts 
on the valuation. Further, valuation of these liabilities 
involves selection of appropriate methods and involves 
complex calculations.

Key assumptions include development patterns and 
estimates of the frequency and severity of claims used 
to value the liabilities, particularly those relating to the 
amount and timing of IBNR claims. 

The inherent risks of material misstatement relating to 
the valuation of claims outstanding has been impacted 
by the COVID-19 pandemic and current economic 
conditions. We expect that recent data used to 
determine the assumptions for setting reserve 
estimates are affected by COVID-19 and therefore 
management have to consider the extent to which this 
influences the choice of the assumptions.

Certain areas of the claims outstanding – IBNR balance 
contains greater uncertainty, for example, large bodily 
injury (‘BI’) claims exhibit greater variability and are 
more long-tailed than the damage classes.

In particular, the allowance made for the likelihood of 
a claim to settle as a Periodic Payment Order (‘PPO’) 
rather than a lump sum is uncertain and has a high 
reserving risk. 

Similar estimates are required in establishing the 
reinsurers’ share of claims outstanding, in particular 
the share of IBNR claims. 

• 

A margin is added to the actuarial best estimate (‘ABE’) 
of claims outstanding to make allowance for risks and 
uncertainties that are not specifically allowed for in 
establishing the ABE. The appropriate margin to 
recognise is a subjective judgement and estimate taken 
by the directors, based on the perceived uncertainty 
and potential for volatility in the underlying claims, 
which has also been impacted by COVID-19.

Data capture:

The valuation of these reserves depends on complete 
and accurate data about the volume, amount and 
pattern of current and historical claims since they are 
used to form expectations about future claims. If the 
data used in calculating IBNR, or for forming judgements 
over key assumptions, is not complete and accurate, 
then material impacts on the valuation of claims 
outstanding may arise.

The effect of these matters is that, as part of our risk 
assessment, we determined that the valuation of claims 
outstanding has a high degree of estimation uncertainty, 
with a potential range of reasonable outcomes greater 
than our materiality for the financial statements as a 
whole, and possibly many times that amount.

In the audit for the year ended 31 January 2021 we 
included within the valuation of claims outstanding – 
large BI case reserves, as part of this key audit matter. 
We continue to perform procedures over case reserving 
for large BI claims. However, we have re-assessed that 
the estimation uncertainty in relation to this element of 
the reserves for claims outstanding is lower, therefore 
we have not assessed this as one of the most significant 
risks in our current year audit and, therefore, it is not 
separately identified in our report this year.

113

Our response

Our procedures included:

•  Control design, implementation and operating 

effectiveness: Testing the design, implementation and 
operating effectiveness of key controls over the 
completeness and accuracy of claims and premiums data 
used in the calculation of the IBNR claims (including both 
current and prior year case reserve data) . The controls 
included reconciliations between data in the actuarial 
reserving systems and data in the policy administration 
systems.

We involved our actuarial specialists to perform the following 
procedures:

•  Evaluate the work of the independent and internal 

actuaries: We evaluated the work of the independent and 
internal actuaries by analysing the results of reserving 
reports issued by them and further assessed the 
competence and the appropriateness of the methodology 
and the conclusions of the internal actuaries.
•  Benchmarking assumptions and methodology: 

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Through critical assessment of the actuarial reports 
and supporting documentation, including the use of 
benchmarking against market data and through 
discussion with the actuaries, we analysed and challenged 
the reserving methodology as well as the key assumptions 
used – including claims frequency, claims severity, claims 
inflation, development patterns, PPO propensities, 
allowances for subrogation and the impact of legislative 
and process developments and considered the need for 
additional allowances as a result of the ongoing effects of 
COVID-19.
Independent re-performance in respect of the 
actuarial best estimate: We used our own modelling tools 
to re-project ultimate losses for substantially all perils and 
compared this to the Group’s estimates.

•  Margin evaluation: We evaluated the appropriateness 
of the Group recommended margin held at year end. In 
order to do this, we assessed the directors’ approach, and 
supporting analysis for margin to be held, having regard to 
additional allowances that continue to be held this year for 
what is considered ongoing uncertainty in the notification 
and development of claims brought about as a result of 
COVID-19 that may not yet be reflected in the data and 
assumptions used in developing the ABE. We evaluated 
the directors’ assumptions and judgement in measuring 
and unwinding of an element of the additional COVID-19 
margin in the current year and plan for future periods. 
We then further considered the relative strength of the 
margin held against peers and versus the prior period in 
order to be satisfied that no additional prudence had been 
recognised in the level of overall reserves held including 
margin.

Additionally, we performed the following procedures:

•  Data comparisons: We agreed the relevant financial and 
non-financial claims and premiums data recorded in the 
claims and premiums administration systems to the data 
used in the actuarial reserving calculations, to assess the 
integrity of the data used by the internal actuaries in their 
actuarial reserving process and in our own reprojections 
and assessed that the output of the actuarial re-
projections reconciled with the reported balance in the 
financial statements. 

•  Evaluate application of reinsurance contracts: We also 
assessed the risk transfer elements by inspecting the 
reinsurance contracts, and recalculated a sample of 
reinsurance recoveries recorded, including reinsurance 
recoveries related to IBNR, against the terms of relevant 
reinsurance contracts.

•  Assessing transparency: We assessed whether the 
Group’s disclosures about the degree of estimation 
uncertainty and the sensitivity of the balance to changes 
in key assumptions reflected the risks inherent in the 
valuation of claims outstanding.

Our findings: 

Overall we found the resulting estimate of the amount 
recognised for claims outstanding – IBNR to be mildly 
cautious (2021 finding: cautious). We found the disclosures 
of of the sensitivities to changes in key assumptions and 
estimate as inputs to the valuation to be proportionate 
(2021: proportionate). 

Saga plc Annual Report and Accounts 2022 
 
 
114

Independent Auditor’s Report to the Members of Saga plc continued

Area

The risk

Recoverability of Group 
goodwill and the Parent 
Company’s investment 
in subsidiaries

(Group goodwill: £718.6 
million, 2021: £718.6 million; 
Parent Company’s 
investment in subsidiaries: 
£552.3 million, 2021: 
£552.3 million)

Refer to pages 77–81 (Audit 
Committee Report), note 
2.3.h on pages 131-132 
(accounting policies), note 
2.6 on pages 140–143 
(significant accounting 
judgements, estimates and 
assumptions), and notes 14 
and 16 on pages 155 and 
157-158 (financial 
disclosures).

Forecast-based valuation:

Insurance goodwill in the Group and the carrying amount 
of the Parent Company’s investment in subsidiaries are 
significant and at risk of irrecoverability if forecast 
business performance for the Group’s Insurance, Cruise 
and Tour Operations businesses, in particular, were to 
fall significantly short of business plans. 

The estimated recoverable amount of goodwill in relation 
to the Insurance business and the Parent Company’s 
investment in subsidiaries are subjective due to the 
inherent uncertainty involved in forecasting and 
discounting future cash flows and auditor judgement 
is required to assess whether the directors’ overall 
estimate, taking into account the below assumptions, 
falls within an acceptable range. Current economic 
conditions and the outlook for geo-political uncertainty 
and the impact that this has on the speed at which the 
Group’s Travel businesses can recover also have a 
significant impact on estimation uncertainty.

The assessment of the recoverability of these assets 
involves a high degree of subjectivity around 
assumptions due to the supporting calculations of Value 
in Use (‘VIU’) being reliant on expectations of future 
performance. Multiple inputs into the VIU calculations, 
such as weighted average cost of capital (‘WACC’) and 
terminal growth rates are at risk of manipulation in 
order to demonstrate that the value of an underlying 
intangible assets is not impaired.

The risk premium in relation to these assets is impacted 
by uncertainty in the economic outlook as a result of 
the ongoing impact of COVID-19 and therefore there 
is risk of impairments to goodwill and investments in 
subsidiaries at the Parent Company level if the share 
price does not recover; and particularly if the Group is 
not able to deliver at or ahead of plan in 2022/23, and 
years to come.

The effect of these matters is that, as part of our risk 
assessment, we determined that the valuation of Group 
goodwill and the Parent Company’s investment in 
subsidiaries has a high degree of estimation uncertainty, 
with a potential range of reasonable outcomes greater 
than our materiality for the financial statements as a 
whole, and possibly many times that amount.

Our response

Our procedures included:

•  Control design and implementation: We evaluated the 
design and implementation of the Group’s impairment 
assessment procedures, including those controls over the 
approvals of business plans.

•  Historical comparisons: We assessed the 

reasonableness of cash flow projections against historical 
performance.

•  Our sector experience: We evaluated and challenged the 
assumptions used in cash flow forecasts using our sector 
knowledge and experience.

•  Benchmarking assumptions: We compared the Group’s 
and the Parent Company’s assumptions to externally 
derived data in relation to key inputs such as WACC and 
terminal growth rates, with the support of our valuation 
specialists.

•  Comparing valuations: We compared the recoverable 

amount of each significant Cash Generating Unit (‘CGU’) 
by reference to VIU relative to the carrying value and 
evaluated the outcome against comparator industry 
multiples; and, for the Parent Company’s investment 
in subsidiaries, we compared the sum of the VIUs for 
all of the Group’s CGUs to the carrying value, market 
capitalisation and implied multiples of the Group’s 
businesses; and corroborated reasons for any significant 
differences.

•  Sensitivity analysis: We used our analytical tools to 
assess the sensitivity of the goodwill headroom and 
concluded on the appropriateness of the valuation of 
goodwill and the carrying value of the Parent Company’s 
investment in subsidiaries. This included considering 
the ongoing impact of COVID-19 on key assumptions 
underlying the business plans and changes therein.
•  Assessing transparency: We assessed whether the 

Group disclosures about the sensitivity of the outcome 
of the impairment assessment to changes in key 
assumptions reflects the risks inherent in the valuation 
of goodwill and in the carrying value of the Parent 
Company’s investment in subsidiaries.

We performed the tests above rather than seeking to rely 
on any of the Group’s controls because the nature of the 
balance is such that we would expect to obtain audit evidence 
primarily through the detailed procedures described.

Our findings: 

We found that the resulting estimates over the recoverable 
amount of Group goodwill and of the Parent Company’s 
investment in subsidiaries to be balanced (2021 finding: 
balanced). We found the disclosures of the sensitivities of 
goodwill headroom and the carrying value of the Parent 
Company’s investment in subsidiaries to changes in key 
assumptions, to be proportionate (2021: proportionate).

Saga plc Annual Report and Accounts 2022Area

The risk

Recoverability of the 
carrying value of cruise 
ships

(Cruise ships: £621.3 
million, 2021: £635.0 
million) 

Refer to pages 77–81 (Audit 
Committee Report), note 
2.3h and 2.3i on pages 
131-132 (accounting 
policies), note 2.6 on pages 
140–143 (significant 
accounting judgements, 
estimates and 
assumptions) and note 17 
on pages 159-161 (financial 
disclosures).

Forecast-based valuation:

The estimated recoverable amount of the Group’s cruise 
ships is subjective due to the inherent uncertainty 
involved in forecasting and discounting future cash flows. 

The carrying amount of the cruise ships is at risk of 
irrecoverability if the trading in Cruise was to be 
significantly impacted beyond that assumed in the latest 
business plan forecasts approved or if the speed at 
which the business is expected to recover fell short of 
expectations.

Further, there are multiple inputs into the estimate of 
VIU, such as the per ship cash flows, estimated useful life 
and residual value of the cruise ships, WACC and the 
annual growth rate, that are at risk of manipulation in 
order to demonstrate that the value of cruise ships 
assets is not impaired.

The effect of these matters is that we determined that 
the recoverability of the carrying value of cruise ships 
has a high degree of estimation uncertainty, with a 
potential range of reasonable outcomes greater than 
our materiality for the financial statements as a whole, 
and possibly many times that amount.

115

Our response

Our procedures included:

•  Control design and implementation: We evaluated the 
design and implementation of the Group’s controls over 
the impairment assessment procedures, including those 
over the cash flow forecasts applied to the cruise ships.

•  Valuation expertise: We worked with our valuation 

specialists to independently develop a discount rate range 
considered appropriate using market data for comparable 
assets, adjusted by risk factors specific to the asset.

•  Benchmarking assumptions: We challenged the forecast 
cash flow and growth assumptions for the cruise ship 
assets, including comparison of the estimated useful life, 
residual values and annual growth rates to external 
sources.

•  Reperformance: We considered the appropriateness of, 
and assessed the integrity of, the VIU models applied by 
the Group for impairment testing by performing 
recalculations and validation tests of the model.

We compared the forecast cash flows and capital 
expenditure contained in the VIU models to the Board 
approved five-year plan.

•  Sensitivity analysis: We assessed the sensitivity of the 
recoverability of the carrying value of cruise ships and 
concluded on the appropriateness of no impairment 
being recognised by considering the ongoing impact of 
COVID-19 on key assumptions including annual load 
factors, discount rates, price of fuel and the speed at 
which cruising is assumed to return to pre-COVID levels. 

•  Assessing transparency: We assessed whether the 

Group disclosures around the valuation of cruise ships and 
the sensitivity to changes in key assumptions reflects the 
risks inherent in the valuation of cruise ship assets.

We performed the tests above rather than seeking to rely 
on any of the Group’s controls because the nature of the 
balance is such that we would expect to obtain audit evidence 
primarily through the detailed procedures described.

Our findings: 

We found that the resulting estimates over the recoverable 
amount of the cruise ships to be mildly optimistic (2021: 
optimistic). 

We found the disclosures of the management judgements 
and the sensitivities of headroom to changes in key 
assumptions, to be proportionate (2021: proportionate).

In the prior year we reported a key audit matter in respect of the going concern and disclosures due to the unprecedented 
level of uncertainty as a result of COVID-19 and its impact on the Group. Following the developments during the year, the 
nature of these uncertainties has changed. We continue to perform procedures over going concern that we have included 
in section 5 of our report, however we no longer consider the going concern basis of preparation to be a separate key 
audit matter.

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Independent Auditor’s Report to the Members of Saga plc continued

3 Our application of materiality and an overview 
of the scope of our audit
Materiality for the Group financial statements as a whole was 
set at £3.5m (2021: £3.5m), determined with reference to a 
benchmark of Group profit before tax, averaged over the last 
four years after normalising for the fluctuations in the results 
as a result of COVID-19, goodwill and other impairment 
charges recognised in prior years, and other non-recurring 
transactions within FY22, as disclosed in notes 3, 17, and 27b, 
of £15m (2021: £65.0m), which represents 4.7% (2021: 3.7%). 

Average of normalised 
profit before tax

Group materiality

£74.7m (2021: £95.0m)

£3.5m (2021: £3.5m)

£3.5m
Whole financial statements materiality 
(2021: £3.5m)

£2.3m
Performance materiality (2021: £2.3m) 

£0.6m-£2.8m (2021: £0.6m-£2.6m)
Range of materiality at 9 components
(2021: 8 components)

£0.17m
Misstatements reported to the 
audit committee (2021: £0.14m)

Profit before tax
Group materiality

Materiality for the Parent Company financial statements as 
a whole was set at £2.2m (2021: £2.2m), which represents 
0.3% of net assets of £695.0m (2021: 0.3% of net assets 
of £713m). 

In line with our audit methodology, our procedures on 
individual account balances and disclosures were performed 
to a lower threshold, performance materiality, so as to 
reduce to an acceptable level the risk that individually 
immaterial misstatements in individual account balances 
add up to a material amount across the financial statements 
as a whole. 

Performance materiality for both the Group and Parent 
Company was set at 65% (2021: 65%) of materiality for the 
financial statements as a whole, which equates to £2.3m 
(2021: £2.3m) and £1.4m (2021: £1.4m). We applied this 
percentage in our determination of performance materiality 
based on the level of control deficiencies and changes in key 
senior management during the prior period.

We agreed to report to the Audit Committee any corrected 
or uncorrected identified misstatements exceeding £0.17m 
(2021: £0.14m), in addition to other identified misstatements 
that warranted reporting on qualitative grounds.

The scope of the audit work performed was predominately 
substantive as we placed limited reliance upon the Group’s 
internal control over financial reporting.

Of the Group’s 9 (2021: 8) reporting components, we 
subjected 4 (2021: 4) to full scope audits for Group purposes 
and 5 (2021: 4) to specified risk-focused audit procedures. 
The latter were not individually financially significant enough 
to require a full scope audit for Group purposes but did 
present specific individual risks that needed to be addressed. 
For the residual components, we conducted reviews of 
financial information (including enquiry) at an aggregated 
Group level to re-examine our assessment that there were 
no significant risks of material misstatement within these. 

The Group team instructed component auditors as to the 
significant areas to be covered, including the relevant risks 
detailed above and the information to be reported back. The 
Group team approved the component materiality, which 
ranged from £0.4m to £2.8m (2021: £0.6m to £2.6m), having 
regard to the mix of size and risk profile of the Group across 
the components. The work on 2 of the 9 components (2021: 2 
of the 8 components) was performed by component auditors 
and the rest, including the audit of the Parent Company, was 
performed by the Group team.

The group team performed procedures on the items 
excluded from normalised group profit before tax. 

Whilst it would be conventional practice to visit the 
component teams, the continued impact of the COVID-19 
restrictions on travel resulted in a greater degree of reliance 
on the use of video and telephone conference meetings with 
all component auditors. During these video and telephone 
conference meetings, an assessment was made of audit risk 
and strategy, the findings reported to the Group audit team 
were discussed in more detail, key working papers were 
inspected, and any further work required by the Group audit 
team was then performed by the component auditor.

These components within the scope of our work accounted 
for the following percentages of the Group’s results:

Group revenue

Group profits and losses that 
made up the Group loss before tax

2%

3%

97%

(2021: 96%)

93%

93%

Group total assets

5%

5%

99%
(2021: 99%)

94%

94%

13%

15%

98%

(2021: 95%)

81%

85%

Full scope for Group audit
purposes 2022
Specified risk-focused audit 
procedures 2022
Full scope for Group audit 
purposes 2021
Specified risk-focused audit 
procedures 2021
Residual components

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117

4 The impact of climate change on our audit
In planning our audit, we performed a risk assessment, 
including enquiries of management, to determine how the 
impact of commitments made by the Group in respect of 
reducing carbon emissions, as well as the physical risks of 
climate change, and transition risks faced by the Group’s 
customer base, could impact on the financial statements 
and our audit. We held discussions with our own climate 
change professionals to challenge our risk assessment. 

Through the procedures we performed, we did not identify 
any material impact of climate change on the Group’s 
material accounting estimates and there was no significant 
impact of this assessment on our key audit matters for the 
year ended 31 January 2022.

The insurance business within the Group predominantly 
brokers and underwrites motor and home insurance risks. 
Climate change may result in an increase in the frequency 
and severity of climate related events, leading to higher 
insurance pay-outs. However, the short-term nature of the 
Group’s insurance contracts means that the impact of losses 
from such events for the year ended 31 January 2022 is 
already recorded within the Group’s insurance contract 
liabilities at the balance sheet date. The Group considers 
this loss experience in evaluating individual risk exposures, 
and the setting of insurance premium rates for both new 
policies and the periodic renewal of its existing insurance 
underwriting portfolio. The Group expects any increase in 
the frequency and severity of climate-related events to be 
reflected in future market premium rates. 

Also, in relation to the insurance business, climate risk is an 
issue which is expected to evolve further over the medium 
to long term, rather than have instant incremental impacts 
on the insurance outlook, and therefore we assessed no 
significant impact at year-end on insurance goodwill, 
particularly given the headroom in the most recent 
impairment tests performed.

The cruise business within the Group owns cruise ship assets 
which meet all current regulatory standards regarding 
emissions and climate change targets. While there will likely 
be technology advances in years to come that, when 
developed, will require the Group to look to incur incremental 
cost to modify the engines on these cruise ships to meet 
lower emissions standards, the cost to incur such changes 
would likely extend the operating life of these vessels. Given 
this and the fact that this technology is yet to be developed, 
we assessed the risk of climate change to the carrying 
amount of the cruise ship assets at the balance sheet date 
to be not significant.

We have also read the disclosures of climate related 
information in the front half of the annual report and 
accounts as set out on pages 30-34 and considered 
consistency with the financial statements and our audit 
knowledge. We have not been engaged to provide assurance 
over the accuracy of these disclosures.

5 Going concern
The directors have prepared the financial statements on the 
going concern basis as they do not intend to liquidate the Group 
or the Parent Company or to cease their operations, as they 
have concluded that the Group’s and the Parent Company’s 
financial position means that this is realistic. They have also 
concluded that there are no material uncertainties that could 
have cast significant doubt over their ability to continue as a 
going concern for at least a year from the date of approval of the 
financial statements (“the going concern period”). 

We used our knowledge of the Group and Parent Company, its 
industry, and the general economic environment in which it 
operates to identify the inherent risks to its business model and 
analysed how those risks might affect the Group and Parent 
Company’s financial resources or ability to continue operations 
over the going concern period. The risks that were considered 
most likely to adversely affect the Group’s and Parent 
Company’s available financial resources over this period were: 

•  the length of time that the impact of COVID-19 will 

continue to disrupt the Group’s Travel operations and 
constrain its ability to recover, given the current 
restrictions imposed worldwide in respect of the freedom 
of movement and travel;

•  the financial and operational resilience of the Group’s 

Insurance business and its ability to deliver its business 
plan in light of heightened levels of regulatory change and 
ongoing uncertainty from the pandemic; and

•  the consequential impact on the Group’s ability to meet 

the terms of its ship debt and Group bank debt covenants.

Our conclusions based on this work:

•  we consider that the directors’ use of the going concern 
basis of accounting in the preparation of the financial 
statements is appropriate;

•  we have not identified, and concur with the directors’ 
assessment that there is not, a material uncertainty 
related to events or conditions that, individually or 
collectively, may cast significant doubt on the Group’s or 
Parent Company’s ability to continue as a going concern 
for the going concern period;

•  we have nothing material to add or draw attention to in 
relation to the directors’ statement in note 2.1 to the 
financial statements on the use of the going concern basis 
of accounting with no material uncertainties that may cast 
significant doubt over the Group and Parent Company’s 
use of that basis for the going concern period, and we 
found the going concern disclosure in note 2.1 to be 
acceptable; and

•  the related statement under the Listing Rules set out on 

page 65 is materially consistent with the financial 
statements and our audit knowledge.

However, as we cannot predict all future events or conditions 
and as subsequent events may result in outcomes that are 
inconsistent with judgements that were reasonable at the time 
they were made, the above conclusions are not a guarantee that 
the Group or the Parent Company will continue in operation.

Saga plc Annual Report and Accounts 2022 
 
 
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Independent Auditor’s Report to the Members of Saga plc continued

6 Fraud and breaches of laws and regulations – 
ability to detect
Identifying and responding to risks of material 
misstatement due to fraud
To identify risks of material misstatement due to fraud 
(“fraud risks”) we assessed events or conditions that could 
indicate an incentive or pressure to commit fraud or provide 
an opportunity to commit fraud. Our risk assessment 
procedures included:

•  enquiring of directors, the Audit Committee, the Internal 

Audit Director, the Chief Risk Officer and inspection of key 
policies and papers provided to those charged with 
governance as to the Group’s high-level policies and 
procedures to prevent and detect fraud, including the 
Group’s channel for “whistleblowing” and the process for 
engaging local management to identify fraud risks specific 
to their business units, as well as whether they have 
knowledge of any actual, suspected, or alleged fraud;

•  reading Board, Audit and Risk Committee minutes and in 
the case of Audit and Risk Committee meetings for the 
Group, attendance of the external audit partner at these 
meetings;

•  considering remuneration incentive schemes and 
performance targets for directors and senior 
management;

•  using analytical procedures to identify any usual or 

unexpected relationships; and

•  reading broker reports and other public information to 

identify third-party expectations and concerns.

We communicated identified fraud risks throughout the 
audit team and remained alert to any indications of fraud 
throughout the audit. This included communication from the 
group to component audit teams of relevant fraud risks 
identified at the Group level and request to component audit 
teams to report to the group audit team any instances of 
fraud that could give rise to a material misstatement at 
Group.

As required by auditing standards and taking into account 
possible pressures to meet profit targets, we perform 
procedures to address the risk of management override of 
controls, in particular the risk that Group and component 
management may be in a position to make inappropriate 
accounting entries. On this audit we do not believe there is a 
fraud risk related to revenue recognition because revenue is 
not complex in nature and there is no significant management 
judgement or estimation involved in recording the revenue 
transactions.

We also identified fraud risks related to inappropriate 
assessment of the recoverability of Group goodwill, the 
recoverability of the carrying value of cruise ships and the 
valuation of claims outstanding – IBNR, in response to 
possible pressures to meet profit targets. 

In determining the audit procedures to address the identified 
fraud risks, we took into account the results of our evaluation 
and testing of the operating effectiveness of the Group-wide 
fraud risk management controls. Further detail in respect of 
the procedures performed over the recoverability of Group 
goodwill, the recoverability of the carrying value of cruise 
ships and the valuation of claims outstanding – IBNR, 

including how we have used specialists to assist in our 
challenge of management is set out in the key audit matter 
disclosures in section 2 of this report. 

To address the pervasive risk as it relates to management 
override, we also performed procedures including:

•  identifying journal entries to test for all in scope 

components, based on risk criteria and comparing the 
identified entries to supporting documentation. These 
included those posted by senior management, those 
including specific words based on our risk criteria, those 
journals which were unbalanced, those posted to unusual 
accounts, those posted at the end of the period and/or 
post-closing entries with little or no description and 
unusual journal entries posted to either cash or 
borrowings; and 

•  assessing significant accounting estimates for bias.

Identifying and responding to risks of material 
misstatement due to non-compliance with laws and 
regulations
We identified areas of laws and regulations that could 
reasonably be expected to have a material effect on the 
financial statements from our general commercial and sector 
experience, and through discussion with the directors and 
other management (as required by auditing standards), and 
from inspection of the Group’s regulatory and legal 
correspondence and discussed with the directors and other 
members of management the policies and procedures 
regarding compliance with laws and regulations. 

As the Group is regulated, our assessment of risks involved 
gaining an understanding of the control environment 
including the entity’s procedures for complying with 
regulatory requirements.

We communicated identified laws and regulations throughout 
our team and remained alert to any indications of non-
compliance throughout the audit. This included 
communication from the group to full-scope component 
audit teams of relevant laws and regulations identified at the 
Group level, and a request for full scope component auditors 
to report to the group team any instances of non-compliance 
with laws and regulations that could give rise to a material 
misstatement at Group. 

The potential effect of these laws and regulations on the 
financial statements varies considerably.

Firstly, the Group is subject to laws and regulations that 
directly affect the financial statements including financial 
reporting legislation (including related companies’ 
legislation), distributable profits legislation, taxation 
legislation and pension legislation and we assessed the extent 
of compliance with these laws and regulations as part of our 
procedures on the related financial statement items. 

Secondly, the Group is subject to many other laws and 
regulations where the consequences of non-compliance 
could have a material effect on amounts or disclosures in the 
financial statements, for instance through the imposition of 
fines or litigation or the loss of the Group’s license to 
operate. We identified the following areas as those most likely 
to have such an effect: regulatory capital, regulatory 
compliance and liquidity, and certain aspects of company 
legislation recognising the financial and regulated nature of 

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119

the Group’s activities and its legal form, with the Insurance 
business regulated primarily by the Financial Conduct 
Authority (‘FCA’) and the Gibraltar Financial Services 
Commission (‘GFSC’), with the Travel business regulated by 
the Civil Aviation Authority (‘CAA’). The Travel businesses are 
members of the Association of British Travel Agents (‘ABTA’), 
the International Air Transport Association (‘IATA’) and the 
Federation of Tour Operators (‘FTO’). These are well-
recognised UK trade bodies with codes of conduct which 
members are required to adhere to. All parts of Saga 
operate procedures to comply with other key regulations and 
legislation including but not limited to the Data Protection 
Act 2018, UK General Data Protection Regulation, the 
Bribery Act 2010, the Equality Act 2010 and Health and 
Safety legislation. Auditing standards limit the required audit 
procedures to identify non-compliance with these laws and 
regulations to enquiry of the directors and other 
management and inspection of regulatory and legal 
correspondence, if any. Therefore, if a breach of operational 
regulations is not disclosed to us or evident from relevant 
correspondence, an audit will not detect that breach.

Context of the ability of the audit to detect fraud or 
breaches of law or regulation
Owing to the inherent limitations of an audit, there is an 
unavoidable risk that we may not have detected some 
material misstatements in the financial statements, even 
though we have properly planned and performed our audit in 
accordance with auditing standards. For example, the further 
removed non-compliance with laws and regulations is from 
the events and transactions reflected in the financial 
statements, the less likely the inherently limited procedures 
required by auditing standards would identify it. 

In addition, as with any audit, there remained a higher risk 
of non-detection of fraud, as these may involve collusion, 
forgery, intentional omissions, misrepresentations, or the 
override of internal controls. Our audit procedures are 
designed to detect material misstatement. We are not 
responsible for preventing non-compliance or fraud and 
cannot be expected to detect non-compliance with all laws 
and regulations.

7 We have nothing to report on the other 
information in the Annual Report
The directors are responsible for the other information 
presented in the Annual Report together with the financial 
statements. Our opinion on the financial statements does 
not cover the other information and, accordingly, we do 
not express an audit opinion or, except as explicitly stated 
below, any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, 
in doing so, consider whether, based on our financial 
statements audit work, the information therein is materially 
misstated or inconsistent with the financial statements or 
our audit knowledge. Based solely on that work we have not 
identified material misstatements in the other information.

Strategic report and directors’ report
Based solely on our work on the other information:

•  we have not identified material misstatements in the 

strategic report and the directors’ report;

•  in our opinion the information given in those reports for the 
financial year is consistent with the financial statements; 
and

•  in our opinion those reports have been prepared in 

accordance with the Companies Act 2006.

Directors’ remuneration report
In our opinion the part of the Directors’ Remuneration 
Report to be audited has been properly prepared in 
accordance with the Companies Act 2006.

Disclosures of emerging and principal risks and 
longer-term viability
We are required to perform procedures to identify whether 
there is a material inconsistency between the directors’ 
disclosures in respect of emerging and principal risks and the 
viability statement, and the financial statements and our 
audit knowledge. 

Based on those procedures, we have nothing material to add 
or draw attention to in relation to:

•  the directors’ confirmation within the viability statement 

on page 55 that they have carried out a robust assessment 
of the emerging and principal risks facing the Group, 
including those that would threaten its business model, 
future performance, solvency and liquidity; 

•  the Principal Risks and Uncertainties disclosures 

describing these risks and how emerging risks are 
identified, and explaining how they are being managed and 
mitigated; and 

•  the directors’ explanation in the viability statement of how 
they have assessed the prospects of the Group, over what 
period they have done so and why they considered that 
period to be appropriate, and their statement as to 
whether they have a reasonable expectation that the 
Group will be able to continue in operation and meet its 
liabilities as they fall due over the period of their 
assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions.

We are also required to review the viability statement, set 
out on page 55 under the Listing Rules. Based on the above 
procedures, we have concluded that the above disclosures 
are materially consistent with the financial statements and 
our audit knowledge.

Our work is limited to assessing these matters in the context 
of only the knowledge acquired during our financial 
statements audit. As we cannot predict all future events or 
conditions and as subsequent events may result in outcomes 
that are inconsistent with judgements that were reasonable 
at the time they were made, the absence of anything to 
report on these statements is not a guarantee as to the 
Group’s and Parent Company’s longer-term viability.

Saga plc Annual Report and Accounts 2022 
 
 
120

Independent Auditor’s Report to the Members of Saga plc continued

Corporate governance disclosures
We are required to perform procedures to identify whether 
there is a material inconsistency between the directors’ 
corporate governance disclosures and the financial 
statements and our audit knowledge.

Based on those procedures, we have concluded that each 
of the following is materially consistent with the financial 
statements and our audit knowledge: 

•  the directors’ statement that they consider that the annual 
report and financial statements taken as a whole is fair, 
balanced and understandable, and provides the 
information necessary for shareholders to assess the 
Group’s position and performance, business model and 
strategy; 

•  the section of the annual report describing the work of the 
Audit Committee, including the significant issues that the 
Audit Committee considered in relation to the financial 
statements, and how these issues were addressed; and
•  the section of the annual report that describes the review 
of the effectiveness of the Group’s risk management and 
internal control systems.

We are required to review the part of the Corporate 
Governance Statement relating to the Group’s compliance 
with the provisions of the UK Corporate Governance Code 
specified by the Listing Rules for our review. We have nothing 
to report in this respect.

8 We have nothing to report on the other matters 
on which we are required to report by exception
Under the Companies Act 2006, we are required to report 
to you if, in our opinion: 

•  adequate accounting records have not been kept by the 
Parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or 
•  the Parent Company financial statements and the part of 

the directors’ remuneration report to be audited are not in 
agreement with the accounting records and returns; or 
•  certain disclosures of directors’ remuneration specified by 

law are not made; or 

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and 
to issue our opinion in an auditor’s report. Reasonable 
assurance is a high level of assurance, but does not guarantee 
that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are 
considered material if, individually or in aggregate, they could 
reasonably be expected to influence the economic decisions 
of users taken on the basis of the financial statements. 

A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities. 

10 The purpose of our audit work and to whom we 
owe our responsibilities
This report is made solely to the Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006 and the terms of our engagement 
by the company. Our audit work has been undertaken so 
that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s 
report, and the further matters we are required to state to 
them in accordance with the terms agreed with the company, 
and for no other purpose. To the fullest extent permitted by 
law, we do not accept or assume responsibility to anyone 
other than the Company and the Company’s members, as a 
body, for our audit work, for this report, or for the opinions 
we have formed. 

Stuart Crisp 
(Senior Statutory Auditor) for and on  
behalf of KPMG LLP, Statutory Auditor  
Chartered Accountants  
15 Canada Square, London 
E14 5GL 

•  we have not received all the information and explanations 

22 March 2022 

we require for our audit. 

We have nothing to report in these respects.

9 Respective responsibilities
Directors’ responsibilities
As explained more fully in their statement set out on page 111, 
the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give a 
true and fair view; such internal control as they determine is 
necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to 
fraud or error; assessing the Group and Parent Company’s 
ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern; and using the 
going concern basis of accounting unless they either intend 
to liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so. 

Saga plc Annual Report and Accounts 2022Consolidated income statement
for the year ended 31 January 2022

Gross earned premiums

Earned premiums ceded to reinsurers

Net earned premiums

Other revenue

Total revenue

Gross claims incurred

Reinsurers’ share of claims incurred

Net claims incurred

Decrease in credit loss allowance

Other cost of sales

Total cost of sales

Gross profit

Administrative and selling expenses

Impairment of assets

Gain on lease modification

Net profit on disposal of assets held for sale and businesses

Net (loss)/profit on disposal of property, plant and equipment, right-of-use assets 
and software

Investment income

Finance costs

Finance income

Loss before tax 

Tax expense

Loss for the year

Attributable to:

Equity holders of the parent

Loss per share:

Basic 

Diluted 

121

2021 
£m

221.7

(142.8)

78.9

258.7

337.6

(117.6)1

99.41

(18.2)

5.5

(87.5)

(100.2)

237.4

(224.2)

(65.0)

3.2

8.6

6.6

0.7

2022 
£m

203.0

(123.8)

79.2

298.0

377.2

(94.6)

63.3

(31.3)

8.3

(120.3)

(143.3)

233.9

(212.8)

(11.2)

0.3

7.2

(0.4)

0.3

(40.8)

(30.2)

–

(23.5)

(4.5)

(28.0)

1.7

(61.2)

(6.6)

(67.8)

(28.0)

(67.8)

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3

3

3

3

3

28

28

28

20

3

4

5

18

38, 13

15, 17, 18

6

7

8

10

12

12

(20.1p)

(20.1p)

(67.0p)

(67.0p)

The Notes on pages 126-192 form an integral part of these consolidated financial statements.

1  Gross claims incurred and reinsurers’ share of claims incurred for the year ended 31 January 2021 have been restated due to an incorrect allocation between 

these classifications. Gross claims incurred have decreased by £13.8m and reinsurers’ share of claims incurred has decreased by £13.8m

Saga plc Annual Report and Accounts 2022 
 
 
122

Consolidated statement of comprehensive income
for the year ended 31 January 2022

Loss for the year

Other comprehensive income

Note

2022 
£m

2021 
£m

(28.0)

(67.8)

Other comprehensive income to be reclassified to income statement in subsequent years

Net gains on hedging instruments during the year

Recycling of previous gains to income statement on matured hedges

19

19

Total net gains on cash flow hedges

Associated tax effect

Net (losses)/gains on fair value financial assets during the year

Recycling of previous losses to income statement on fair value financial assets during the year

Total net (losses)/gains on fair value financial assets during the year

Associated tax effect

2.1

(1.2)

0.9

0.3

(10.3)

0.1

(10.2)

2.1

22.3

(2.5)

19.8

(3.5)

3.2

–

3.2

(0.8)

Total other comprehensive (losses)/gains with recycling to income statement

(6.9)

18.7

Other comprehensive income not to be reclassified to income statement in 
subsequent years

Remeasurement gains/(losses) on defined benefit plan

Associated tax effect 

27

4.8

(1.2)

(1.2)

0.2

Total other comprehensive gains/(losses) without recycling to income statement

3.6

(1.0)

Total other comprehensive (losses)/gains

Total comprehensive losses for the year

Attributable to:

Equity holders of the parent

The Notes on pages 126-192 form an integral part of these consolidated financial statements.

(3.3)

17.7

(31.3)

(50.1)

(31.3)

(50.1)

Saga plc Annual Report and Accounts 2022i

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Note

2022 
£m

2021 
£m

14

15

27

17

18

19

10

28

22

23

24

25

17, 38

27

28

31

19

10

29

26

33

718.6

47.1

1.1

646.5

36.0

332.1

4.3

12.3

65.4

6.3

169.5

23.4

226.9

12.9

718.6

56.6

–

660.2

2.8

359.8

3.1

12.5

71.6

3.5

183.1

22.4

101.6

16.9

2,302.4

2,212.7

–

386.7

6.7

936.2

5.6

114.6

199.7

4.3

426.3

11.7

826.6

5.8

82.2

175.1

1,649.5

1,532.0

21.1

648.3

(22.4)

7.4

(0.8)

(0.7)

21.0

648.3

0.2

5.8

7.3

(1.9)

652.9

680.7

2,302.4

2,212.7

Consolidated statement of financial position
as at 31 January 2022

Assets

Goodwill

Intangible assets

Retirement benefit scheme surplus

Property, plant and equipment

Right-of-use assets

Financial assets

Current tax assets

Deferred tax assets

Reinsurance assets

Inventories

Trade and other receivables

Trust accounts

Cash and short-term deposits

Assets held for sale

Total assets

Liabilities

Retirement benefit scheme obligations

Gross insurance contract liabilities

Provisions

Financial liabilities

Deferred tax liabilities

Contract liabilities

Trade and other payables

Total liabilities

Equity

Issued capital

Share premium

Retained earnings

Share-based payment reserve

Fair value reserve

Hedging reserve

Total equity

Total equity and liabilities

The Notes on pages 126-192 form an integral part of these consolidated financial statements.

Signed for and on behalf of the Board on 22 March 2022 by

E A Sutherland 
Group Chief Executive Officer 

J B Quin 
Group Chief Financial Officer

Saga plc Annual Report and Accounts 2022 
 
 
 
 
124

Consolidated statement of changes in equity
for the year ended 31 January 2022

Attributable to the equity holders of the parent

Issued 
capital 
£m

21.0

Share 
premium  
£m

648.3

Retained 
earnings  
£m

Share-based 
payment 
reserve  
£m

Fair value 
reserve 
£m

Hedging 
reserve  
£m

648.3

(22.4)

At 1 February 2021

Loss for the year

Other comprehensive income/(losses) 
excluding recycling

Recycling of previous losses/(gains) to 
income statement

Total comprehensive (losses)/income

Issue of share capital (Note 33)

Share-based payment charge (Note 36)

Exercise of share options

At 31 January 2022

At 1 February 2020

Loss for the year

Other comprehensive (losses)/income 
excluding recycling

Recycling of previous gains to income 
statement

Total comprehensive (losses)/income

Recognition of non-financial asset from 
hedging reserve (Note 19)

Dividends paid (Note 11)

–

–

–

–

0.1

–

–

21.1

–

–

–

–

–

–

–

11.2

519.3

–

–

–

–

–

–

–

–

–

–

–

–

Issue of share capital (Note 33)

9.8

140.6

Transaction costs associated with issue 
of share capital

Share-based payment charge (Note 36)

Exercise of share options

At 31 January 2021

–

–

–

(11.6)

–

–

21.0

648.3

0.2

(28.0)

3.6

–

(24.4)

–

–

1.8

65.4

(67.8)

(1.0)

–

(68.8)

–

(0.1)

–

–

–

3.7

0.2

5.8

–

–

–

–

–

3.4

(1.8)

7.4

7.8

–

–

–

–

–

–

–

–

2.4

(4.4)

5.8

The Notes on pages 126-192 form an integral part of these consolidated financial statements.

7.3

–

(8.2)

0.1

(8.1)

–

–

–

(1.9)

–

3.3

(2.1)

1.2

–

–

–

Total  
£m

680.7

(28.0)

(1.3)

(2.0)

(31.3)

0.1

3.4

–

(0.8)

(0.7)

652.9

4.9

–

2.4

–

2.4

–

–

–

–

–

–

(20.4)

588.2

–

(67.8)

18.4

19.8

(2.1)

16.3

2.2

–

–

–

–

–

(2.1)

(50.1)

2.2

(0.1)

150.4

(11.6)

2.4

(0.7)

7.3

(1.9)

680.7

Saga plc Annual Report and Accounts 2022Consolidated statement of cash flows
for the year ended 31 January 2022

Loss before tax 

Depreciation, impairment and loss on disposal, of property, plant and equipment, 
and right-of-use assets

Amortisation and impairment of intangible assets, and loss on disposal of software

Impairment of assets held for sale

Gain on lease modification

Share-based payment transactions

Profit on disposal of assets held for sale

Loss on disposal of subsidiaries

Finance costs

Finance income

Interest income from investments

Increase in trust accounts

Movements in other assets and liabilities

Interest received

Interest paid

Income tax paid

Net cash flows from/(used in) operating activities

Investing activities

Proceeds from sale of property, plant and equipment, and right-of-use assets

Net proceeds from disposal of assets held for sale

Purchase of and payments for the construction of property, plant and equipment and 
intangible assets

Net disposal of financial assets

Disposal of subsidiaries, net of cash in businesses disposed of

Net cash flows used in investing activities

Financing activities

Payment of principal portion of lease liabilities 

Proceeds from borrowings

Repayment of borrowings

Debt issue costs

Proceeds from issue of share capital

Transaction costs associated with issue of share capital

Dividends paid 

Net cash flows from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at the start of the year

Cash and cash equivalents at the end of the year

The Notes on pages 126-192 form an integral part of these consolidated financial statements.

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2021 
£m

(61.2)

14.9

72.5

–

(3.2)

2.4

(12.2)

3.6

30.2

(1.7)

(0.7)

(22.4)

(66.5)

(44.3)

0.7

(24.1)

(10.7)

(78.4)

8.3

–

(285.1)

41.9

23.1

2022 
£m

(23.5)

22.2

20.6

1.0

(0.3)

3.4

(7.2)

–

40.8

–

(0.3)

(1.0)

29.3

85.0

0.3

(34.2)

(4.6)

46.5

0.3

10.2

(18.9)

(18.9)

–

(27.3)

(211.8)

(3.6)

250.0

(170.0)

(6.8)

–

–

–

69.6

88.8

166.9

255.7

(4.0)

330.8

(130.0)

(17.4)

150.3

(11.6)

(0.1)

318.0

27.8

139.1

166.9

Note

38

38

7

8

38

13

32

32

32

32

33

25

Saga plc Annual Report and Accounts 2022 
 
 
126

Notes to the financial statements

1 Corporate Information
Saga plc (the Company) is a public limited company 
incorporated and domiciled in the United Kingdom under 
the Companies Act 2006 (registration number 08804263). 
The Company is registered in England and its registered office 
is located at Enbrook Park, Folkestone, Kent CT20 3SE.

Saga offers a wide range of products and services to its 
customer base, which includes general insurance products, 
package and cruise holidays, personal finance products and 
a monthly subscription magazine.

2.1 Basis of preparation
The consolidated financial statements of the Group have 
been prepared in accordance with UK-adopted international 
accounting standards.

The consolidated financial statements have been prepared 
on a going concern basis and on a historical cost basis except 
as otherwise stated. The Group has reviewed the 
appropriateness of the going concern basis in preparing the 
financial statements, particularly in light of the COVID-19 
pandemic, details of which are included below. Based on 
those assumptions, the Directors have concluded that it 
remains appropriate to adopt the going concern basis in 
preparing the financial statements.

The Group’s consolidated financial statements are presented 
in pounds sterling, which is also the parent company’s 
functional currency, and all values are rounded to the nearest 
hundred thousand (£m), except when otherwise indicated. 
Each company in the Group determines its own functional 
currency and items included in the financial statements of 
each entity are measured using that functional currency.

The preparation of financial statements in compliance with 
UK-adopted international accounting standards requires the 
use of certain critical accounting estimates. It also requires 
Group management to exercise judgement in applying the 
Group’s accounting policies. The areas where significant 
judgements and estimates have been made in preparing 
the financial statements and their effect are disclosed in 
Note 2.6.

The principal accounting policies adopted, which have been 
applied consistently, unless otherwise stated, are set out in 
Note 2.3 below.

Going concern 
The Directors have considered the appropriateness of the 
going concern basis of preparation for the financial 
statements prepared to 31 January 2022 and in doing so 
have considered a range of possible scenarios that factor in 
the potential ongoing impact of the COVID-19 pandemic and 
other key risks and uncertainties. 

The Group’s business activities, together with the factors 
likely to affect its future development and performance, its 
exposure to risk and its management of these risks, details of 
its financial instruments and derivative activities, and details 
of other financial and non-financial liabilities, are described 
throughout the annual report (see (i) Principal risks and 
uncertainties (PRUs) on pages 53 and 54; (ii) Group Chief 
Financial Officer’s Review on pages 36–52; (iii) Audit, 

risk and internal control on pages 74-76; (iv) Audit Committee 
Report on pages 77-81; (v) Risk Committee Report on pages 
82-84; and (vi) Notes on pages 126-192). The Directors 
believe that the Group is well placed to successfully manage 
its business risks.

The impact of COVID-19 over the past two years has 
increased the level of uncertainty and earnings volatility 
for the Group, as it has done for many businesses, and 
particularly for the Group’s Travel business. Since the start 
of the pandemic in the first half of 2020, the Group has 
increased the frequency and depth of its long-term financial 
forecasting and scenario modelling to allow the Directors to 
take appropriate action to ensure the ongoing liquidity and 
solvency of the business.

Over this period, the Group has undertaken a series of 
transactions to restructure its operations and capital 
structure. The Group’s balance sheet has been strengthened 
to allow it to withstand a further period of uncertainty that 
may be faced in 2022 and beyond. The most notable of these 
transactions was the raising of £138.7m of net proceeds from 
the issuance of new equity shares in September 2020, 
followed by the issuance of a new £250.0m unsecured 
fixed-rate five-year bond in July 2021. These actions allowed 
the Group to fully repay its senior secured bank debt 
facilities, bolster Available Cash2 reserves, which were 
£186.6m at 31 January 2022, increase financial flexibility and 
extend the maturity profile of Group debt. On its ship debt 
facilities, the Group deferred a number of capital repayments 
and there is a covenant testing holiday on these facilities until 
31 July 2022.

The Group successfully recommenced operations in its 
Travel business during 2021, with UK-only cruises and 
holidays operating from July 2021, and a return to 
international cruises from the end of August 2021 and 
international tours from September 2021. The Travel 
business has continued to operate since, despite the 
increased disruption from the emergence of the Omicron 
variant in November 2021.

The Group announced at the end of January 2022 its plans 
to restructure the operations of its Travel business. The Saga 
Holidays and Titan Travel operations are being combined to 
maximise efficiency in touring, where the product offerings 
are highly complementary, and to create a new hotel stay 
proposition to be launched later in 2022. The river cruise 
product is now being managed by the Cruise management 
team, who have a demonstrable track record of operating 
the ocean cruise product successfully in a COVID-safe 
environment. These actions place the Travel business in a 
strong position as travel restrictions ease and customer 
demand continues to recover. 

As in the prior year, the Insurance business’ ability to trade 
continues to be largely unaffected by COVID-19, with resilient 
earnings in the Retail Broking business and some positive 
impacts on motor claims frequency during the first half of 
2021 when the UK population was in lockdown. The Insurance 
business has also successfully implemented changes to 
pricing in line with the requirement of the regulations 
imposed by the FCA following its market study into insurance 
pricing, which came into force on 1 January 2022. 

2  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022i

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127

In the latest round of long-term financial forecasting, the 
Group updated its modelling assumptions to reflect:

•  In the base case, which represents the Group’s central plan 
and best estimate outlook, Cruise continues to see some 
impact of COVID-19 in the first half of 2022/23, with reduced 
load factors and higher return to service costs, but then largely 
returns to normal operation thereafter. The Tour Operations 
business is targeting to break even in 2022/23 and then return 
to pre-pandemic contribution levels from 2023/24, with a 
lower overhead cost base following completion of the recently 
announced restructuring plans. Insurance plans include an 
estimate of the impact of the FCA market study on customer 
pricing, which is expected to have an adverse impact on profit 
before tax for 2022/23 and 2023/24.

•  In the reasonable worst-case (RWC), which represents the 
Group’s severe, but plausible, downside scenario, Cruise 
assumes a layup of both ships for a further two-month 
period during 2022/23 due to further potential travel 
restrictions, and with suppressed load factors for the 
remainder of 2022/23 and 2023/24, capped at 75% and 

80% for each year respectively. Tour Operations also sees 
a much slower recovery from 2023/24 onwards than in the 
base case. Insurance is assumed to be impacted by a 
number of downside risks, including a more conservative 
outlook for the impact of the FCA market study compared 
with base case assumptions.

The Group has made an initial assessment of the potential 
impact that the Russia-Ukraine conflict could have on its 
outlook, and potential downsides are considered to be 
limited to short-term reductions to Travel bookings and 
inflationary pressures that are sufficiently covered by the 
assumptions within the base case and RWC. 

The Group concluded discussions with its Cruise lenders to 
amend the covenants on the two ship debt facilities as set out 
in the table below. This is to ensure we have significant 
headroom against all scenarios modelled. As part of the 
modelling, the Group considered its compliance with the 
maintenance covenants attached to its banking facilities, 
which are summarised in the following table at each of the 
required testing dates:

31 July 2022

31 January 2023

31 July 2023

31 January 2024

31 July 2024 onwards

Ship debt facilities

EBITDA  
to debt  
repayment 
(minimum)

EBITDA  
to cash 
 interest 
(minimum)

Net debt  
to EBITDA 
‘leverage’ 
(maximum)

1.0x 

1.0x 

1.0x 

1.0x 

1.2x

1.7x

2.0x

2.0x

2.0x

2.0x

3.75x

3.75x

3.00x

3.00x

3.00x

RCF

EBITDA  
to cash  
interest 
‘interest  
cover’ 
(minimum)

2.0x

2.5x

3.5x

3.5x

3.5x

Cruise  
intercompany  
debt cap 
(maximum)

£115m

£115m

£115m

£115m

£115m

Under the terms of the ship debt facilities, dividends remain 
restricted until the ship debt principal repayments that were 
deferred as part of the ship debt repayment holiday are fully 
repaid. Under the terms of the revolving credit facility (RCF), 
dividends also remain restricted if leverage is above 3.0x 
(excluding Cruise debt) and the Group remains subject to a 
minimum liquidity requirement of £40.0m, which can be met 
either through cash or undrawn and committed facilities (such 
as the RCF itself). The terms also include a requirement to 
repay the RCF on 1 March 2024 if the remaining £150.0m of 
bond notes that are due to mature in May 2024 have not been 
redeemed prior to this date. The RCF is expected to remain 
undrawn in both scenarios for the foreseeable future, and it can 
be cancelled with immediate effect at any point, which would 
remove all covenants attached to it.

The new unsecured bond that is due to mature in July 2026 
includes an event-based fixed charge covenant ratio, of 2.0x 
EBITDA, which must be satisfied if, and when, the Group intends 
to issue new debt. The Group has no current plans to issue any 
new debt. The definition of this covenant is comparable to the 
interest cover covenant within the RCF.

In both scenarios modelled, the Group expects to be able to 
operate within all of its debt covenants and to maintain sufficient 
liquidity until at least September 2023, being 18 months from the 
date of signing the financial statements, which more than 
accommodates the minimum 12-month assessment period for 
going concern. The Directors therefore have a reasonable 
expectation that the Group will continue to trade through the 

continued COVID-19 disruption and will have sufficient liquidity 
for at least the next 12 months, and accordingly have prepared 
the financial statements on a going concern basis.

2.2 Basis of consolidation
The consolidated financial statements incorporate the financial 
statements of the Company and entities controlled by the 
Company (its subsidiaries) made up to 31 January each year. 
Control is achieved when the Group is exposed, or has rights, to 
variable returns from its involvement with an investee entity and 
has the ability to affect those returns through its power over the 
investee entity. The existence and effect of potential voting rights 
that are currently exercisable or convertible are considered when 
assessing whether the Group controls another entity.

Subsidiary companies are consolidated using the acquisition 
method.

Subsidiaries are fully consolidated from the date of 
acquisition, being the date on which the Group obtained 
control, and continue to be consolidated until the date when 
such control ceases.

In preparing these consolidated financial statements, any 
intra-group receivables, payables, income and expenses arising 
from intra-group trading are eliminated. Where accounting 
policies used in individual financial statements of a subsidiary 
company differ from Group policies, adjustments are made to 
bring these policies in line with Group policies.

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2.2 Basis of consolidation continued

The results of subsidiaries acquired, or disposed of, during 
the year are included in the consolidated income statement 
from the effective date of acquisition or up to the effective 
date of disposal, as appropriate. Where a subsidiary which 
constituted a separate major line of business is disposed of, 
it is disclosed as a discontinued operation.

A change in the ownership interest of a subsidiary, without 
a loss of control, is accounted for as an equity transaction.

If the Group loses control over a subsidiary, it derecognises 
the related assets (including goodwill), liabilities, non-
controlling interest and other components of equity while 
any resultant gain or loss is recognised in profit or loss. 
Any investment retained is recognised at fair value.

2.3 Summary of significant 
accounting policies

a. Revenue recognition
Revenue represents amounts receivable from the sale or 
supply of goods and services provided to customers in the 
ordinary course of business and is recognised to the extent 
that it is probable that the future economic benefits will flow 
to the Group and the revenue can be reliably measured, 
regardless of when payment is received. The recognition 
policies for the Group’s various revenue streams by segment 
are as follows:

i) Insurance
The amounts received from customers for insurance policies 
comprise three main elements: the premium charged to the 
customer in respect of the insurance cover (gross premium); 
insurance premium tax (IPT); and an arrangement fee where 
applicable (only applied to policies that are brokered via a 
panel). The gross premium itself comprises two elements: 
the premium charged by the underwriter of each policy (net 
premium), which may be provided by the Group’s in-house 
underwriter or by a third-party underwriter, plus any 
adjustment to the net premium that is applied by the 
Group’s broker during the broking service (street pricing 
adjustment).

In addition, where the customer pays in instalments, the 
Group may charge interest on the outstanding balance. The 
Group may also charge additional fee income for mid-term 
cancellations and adjustments made to policies mid-term.

IPT is excluded from all revenue recognised by the Group.

For 12-month insurance policies with no option to fix the 
premium at renewal (annual policies):
For insurance policies underwritten by the Group, the gross 
insurance premium is recognised on a straight-line time-
apportioned basis over the period of cover. The portion of 
the premium ceded to reinsurers is also recognised on a 
straight-line time-apportioned basis over the period of cover 
as a reduction to revenue. This recognition basis is in line with 
the requirements of IFRS 4.

For insurance policies not underwritten by the Group, the 
portion of the gross premium that is retained by the Group, 
otherwise referred to as the street pricing adjustment, is 
recognised on the cover start date of each policy. The 
portion of the gross premium charged by the third-party 

underwriter, otherwise referred to as the net premium, 
is not recognised as revenue in the income statement. This 
recognition basis is in line with the requirements of IFRS 15.

For 12-month insurance policies with the option to fix the 
premium over three years (three-year fixed-price policies):
For three-year fixed-price policies, the option to fix the 
premium at the first and second renewal points is deemed to 
be a separate performance obligation as defined by IFRS 15. 
The Group therefore defers a portion of the gross premium 
received in the first year of cover into years two and three, 
and a portion of the gross premium received in the second 
year of cover into year three, to coincide with when the 
option has been exercised by the customer and so deemed 
to be fulfilled by the Group. The carrying value of the revenue 
deferred is recognised within contract liabilities in the 
statement of financial position.

If a customer cancels a three-year fixed-price policy mid-
term or chooses not to renew in the second or third years, 
any brought forward income deferral is recognised in the 
income statement at the point the cover ends, being the 
point that the Group is released from the obligation to fix the 
price at renewal.

The Group uses a cost-plus methodology to approximate 
a standalone selling price of the option to fix the customer 
price at renewal, by reference to an actuarial estimate of 
the premium that it would cost the Group to transfer the 
obligation to fix to a third party, plus an appropriate 
profit margin.

The gross premium that is allocated to each of the three 
policy years is then measured as the gross premium charged 
in each year, less any income deferred to subsequent policy 
years for the option to fix, plus any brought forward income 
deferred from earlier policy years. The accounting in each 
policy year then follows the same principles as described 
above for annual policies.

Where there is a switch of underwriter between the Group 
and a third-party underwriter at either of the renewal points 
within the three-year price-fix, the Group applies the relevant 
accounting policy for the subsequent policy year in line with 
either of the two methods as described for annual policies.

Management considers the definition of performance 
obligations for three-year fixed-price policies to be a 
significant area of judgement.

All insurance policies (both three-year fixed-price policies 
and annual policies): 
For all insurance policies, the arrangement fee that is 
charged in respect of the broking service is recognised on, 
or before, the cover start date of each policy on the date 
that each policy is arranged, being the point at which the 
performance obligation to broker the policy is fulfilled. It is 
measured by reference to the explicit price charged to 
customers for this service. Management considers the 
revenue recognition treatment of the arrangement fee to 
be a significant area of judgement.

Gross premiums received in advance of the cover start date 
of a policy are treated as advance receipts and included as 
contract liabilities in the statement of financial position.

Premiums in respect of insurance policies underwritten 
by the Group that have a period of unexpired risk at the 
reporting date, and which relate to the period after the 
reporting date, are treated as unearned and included in 

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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gross insurance contract liabilities in the statement of 
financial position. The portion of those unearned premiums 
ceded to excess of loss reinsurers is recognised as a 
reinsurance asset on the face of the statement of financial 
position. The portion of those unearned premiums ceded to 
quota share reinsurers is recognised as an asset netted off 
against reinsurance premiums withheld within trade 
payables, since there is a right of set-off within the contract.

Subsequent changes to premiums mid-term are recognised 
on the effective date of the mid-term adjustment. For those 
policies that are underwritten by the Group, these changes 
are recognised on a straight-line time-apportioned basis over 
the period of cover remaining on the policy. Reduction in 
premiums from mid-term cancellations are recognised on 
the effective date of the cancellation. Any fee income charged 
for a mid-term cancellation or adjustment is recognised on 
the date the adjustment is made, being the point that the 
mid-term service is fulfilled.

Income from credit provided to customers to facilitate 
payment of their insurance premiums by instalments over 
the life of their policy is treated as part of the revenue from 
insurance operations and recognised over the period of the 
policy in proportion to the outstanding premium balance.

Profit commissions due under coinsurance or reinsurance 
arrangements are recognised and valued in accordance with 
the contractual terms to which they are subject, when it is 
highly probable that a significant reversal of revenue will not 
occur, and on the same basis, where appropriate, as the 
related reinsured liabilities.

For revenue earned from credit hire and repair services for 
non-fault claims (credit hire and credit repair), the Group 
initially recognises the revenue at fair value, which is based on 
a historical assessment of debt recovery and discount levels. 
Credit hire revenue is recognised from the date that a vehicle 
is placed on hire equally over the duration of the hire. Credit 
repair revenue represents income from the recovery of the 
costs of repair of customers’ vehicles. Credit repair revenue 
is recognised when the work has been completed. Late 
payment penalties afforded under the terms of the 
Association of British Insurers General Terms of Agreement 
(ABI GTA) are recognised as they become payable by the 
insurance company.

ii) Travel
Revenue from Tour Operations and Cruise, where the Group 
does not operate the cruise ship, is recognised in line with the 
performance obligations that are included in a package 
holiday, namely the provision of flights, accommodation, 
transfers and travel insurance. Revenue is recognised as and 
when each performance obligation is satisfied, which is 
deemed to be when each service to the customer takes 
place. The standalone selling price of each performance 
obligation is estimated as the cost to provide each obligation 
plus a profit margin appropriate to the nature of each 
service. The price charged to each customer is then 
apportioned to each performance obligation based on the 
relative estimated standalone selling prices, in line with the 
requirements of IFRS 15.

For Tour Operations, revenue in relation to flights and flight 
upgrades is recognised on the date of each flight; revenue in 
relation to accommodation is recognised over the duration of 
the holiday; revenue in relation to transfers is recognised on 
the date that the transfers occur before and after each 

holiday; and revenue in respect of travel insurance (which is 
underwritten by a third-party underwriter) is recognised on 
the cover start date of the insurance.

Revenue in respect of Cruise holidays where the Group 
operates the cruise ship is also recognised in line with the 
performance obligations, being the cruise itself, flights 
(where applicable), travel insurance and transfers. The 
portion of revenue allocated to the cruise itself is recognised 
on a per diem basis over the duration of the cruise in line with 
when the performance obligation is satisfied. The portion of 
revenue allocated to flights and flight upgrades (where 
applicable) and transfers is recognised on the date that each 
trip is fulfilled, which is consistent with the approach adopted 
by the Tour Operations business. Revenue from travel 
insurance for cruising holidays is recognised at the cover 
start date of the policy, which is usually at the point the 
customer makes a booking.

An element of revenue which represents the non-refundable 
deposit received at the time of booking is recognised in the 
income statement immediately in line with the prevailing rate 
of cancellations.

Revenue from sales in resort, for example for optional 
excursions, or on board a cruise ship operated by the Group, 
for example bar sales or optional excursions, is recognised as 
it is earned.

Revenue from tour operations and cruising holidays received 
in advance of when each performance obligation is satisfied is 
included as deferred revenue within contract liabilities in the 
statement of financial position.

iii) Other Businesses and Central Costs
Personal finance
Revenue from personal finance products is recognised when 
the customer contracts with the provider of the relevant 
personal finance product where the revenue comprises a 
one-off payment by the provider of the product.

Where the personal finance product is one that delivers a 
recurring income stream, the present value of the future 
expected revenue to be received is recognised when the 
customer contracts with the provider of the relevant 
personal finance product, and it is highly probable that a 
significant reversal of revenue recognised will not occur. For 
the Saga savings product, commissions are earned over the 
duration of the contract in line with the contractual amount 
due to the Company.

Magazine subscriptions
Magazine subscription revenue is recognised on a straight-
line basis over the period of the subscription. Revenue 
generated from advertising within the magazine is recognised 
when the magazine is provided to the customer.

The element of subscriptions and advertising revenue 
relating to the period after the reporting date is recognised 
as deferred revenue within contract liabilities in the 
statement of financial position.

Printing and mailing
Revenue from printing and mailing services is recognised in 
line with the performance obligations within customer 
contracts.

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2.3 Summary of significant 
accounting policies continued
b. Cost recognition
i) Insurance acquisition costs
Acquisition costs arising from the selling or renewing of 
insurance policies underwritten by the Group are recognised 
on a straight-line time-apportioned basis over the period of 
the policy in which the related revenues are earned. The 
proportion of acquisition costs relating to premiums treated 
as unearned at the reporting date are deferred and included 
as other receivables in the statement of financial position.

Incremental costs of obtaining an insurance contract not 
underwritten by the Group, namely fees charged by 
price-comparison websites, are recognised as an asset within 
trade and other receivables on the face of the statement of 
financial position. Such costs are amortised in line with the 
pattern of revenue for the related insurance contract, which 
incorporates the propensity for that contract to renew in 
future periods based on the prevailing rate of renewal for 
these types of contract. If the expected amortisation period 
is one year or less, then incremental costs are expensed 
when incurred.

ii) Claims costs
Claims costs incurred in respect of insurance policies 
underwritten by the Group include estimates for claims made 
for losses reported as occurring during the period together 
with the related handling costs, any adjustments to claims 
outstanding from previous periods, and an estimate for the cost 
of claims incurred during the period but not reported as at the 
reporting date. The portion of costs recovered from 
reinsurance is recognised as a reduction to those costs in the 
same period in which the costs are recognised. 

Further detail is provided in Note 28.

iii) Finance costs
Finance costs comprise interest paid and payable that is 
calculated using the effective interest rate (EIR) method, and 
it is recognised in the income statement as it accrues. 
Accrued interest is included within the carrying value of the 
interest-bearing financial liability in the statement of financial 
position. Finance costs also include debt issue costs that 
were initially recognised in the statement of financial position 
and amortised over the life of the debt, debt issue costs in 
respect of renegotiating existing facilities that are 
immediately recognised in the income statement and net fair 
value losses on derivative financial instruments.

iv) All other expenses
All other expenses are recognised in the income statement 
as they are incurred.

c. Recognition of other income statement items
i) Interest income
Investment income in the form of interest is recognised in the 
income statement as it accrues and is calculated using the 
EIR method. Interest income is earned by the Group on both 
assets held at fair value through profit or loss, and assets 
held at fair value through other comprehensive income. Fees 
and commissions which are an integral part of the effective 
yield of the financial asset or liability are recognised as an 
adjustment to the EIR of the instrument.

ii) Dividend income
Income in the form of dividends is recognised when the right 
to receive payment is established. For listed securities, this is 
the date that the security is listed as ex-dividend.

iii) Gains and losses on financial investments at fair value
Realised and unrealised gains and losses on financial 
investments are recorded as investment income in the 
income statement, and represent net fair value gains and 
losses arising from changes in fair value during the year.

d. Taxes
i) Current income tax
Income tax assets and liabilities for the current period are 
measured at the amount expected to be recovered from, or 
paid to, the taxation authorities. The tax rates and tax laws 
used to compute the amount are those that are enacted or 
substantively enacted at the reporting date. Current income 
tax assets and liabilities also include adjustments in respect 
of tax expected to be payable or recoverable in respect of 
previous periods. Current income tax relating to items 
recognised in other comprehensive income (OCI) and 
directly in equity is recognised in OCI or equity and not in the 
income statement.

ii) Deferred tax
Deferred tax is provided on temporary differences between 
the tax bases of assets and liabilities and their carrying 
amounts for financial reporting purposes at the 
reporting date.

Deferred tax liabilities are recognised for all taxable 
temporary differences and deferred tax assets are 
recognised to the extent that it is probable that taxable 
profit will be available against which the deductible 
temporary differences and the carry forward of unused tax 
credits and unused tax losses can be utilised.

The carrying amount of deferred tax assets is reviewed at 
each reporting date and reduced to the extent that it is no 
longer probable that sufficient taxable profit will be available 
to allow all, or part of, the deferred tax asset to be utilised. 
Unrecognised deferred tax assets are reassessed at each 
reporting date and are recognised to the extent that it has 
become probable that future taxable profits will allow the 
deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax 
rates that are expected to apply in the year when the asset is 
realised or the liability is settled, based on tax rates (and tax 
laws) that have been enacted or substantively enacted at the 
reporting date. Deferred tax is charged or credited in the 
income statement, except when it relates to items charged 
or credited in other comprehensive income or equity, in 
which case the deferred tax is recognised in other 
comprehensive income or equity as appropriate.

Deferred tax assets and deferred tax liabilities are offset if a 
legally enforceable right exists to set-off current tax assets 
against current tax liabilities and the deferred taxes relate to 
the same taxable entity and the same taxation authority.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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e. Foreign currencies
Transactions in foreign currencies are initially recorded by 
the Group at their respective functional currency spot rate 
at the date that the transaction first qualifies for recognition. 
Monetary assets and liabilities denominated in foreign 
currencies are retranslated at the functional currency spot 
rate of exchange prevalent at the reporting date. 

f. Intangible assets
Intangible assets acquired are measured on initial 
recognition at cost and subsequent to initial recognition, are 
carried at cost less any accumulated amortisation and 
accumulated impairment losses. The cost of intangible assets 
acquired in a business combination is their fair value at the 
date of acquisition. Internally generated intangibles, 
excluding internally developed software, are not capitalised 
and the related expenditure is reflected in the income 
statement in the period in which the expenditure is incurred.

The useful lives of intangible assets and goodwill are assessed 
as either finite or indefinite. Estimated useful lives are as 
follows:

Goodwill 

Software 

Indefinite

3-10 years

Intangible assets with finite lives are amortised over their 
useful economic life on a basis appropriate to the 
consumption of the asset and are assessed for impairment 
whenever there is an indication that the intangible asset may 
be impaired. The amortisation period and the amortisation 
method for an intangible asset with a finite useful life are 
reviewed at least at the end of each reporting period. 
Changes in the expected useful life or the expected pattern 
of consumption of future economic benefits embodied in the 
asset are considered to modify the amortisation period or 
method, as appropriate, and are treated as changes in 
accounting estimates. The amortisation expense on 
intangible assets with finite lives is recognised in the income 
statement in the expense category that is consistent with the 
function of the intangible assets.

Goodwill and intangible assets with indefinite useful lives 
are not amortised but are tested for impairment at least 
annually, either individually or at the cash generating unit 
(CGU) level. Where the carrying value of the asset exceeds 
the recoverable amount, an impairment loss is recognised 
in the income statement immediately. The assessment of 
indefinite life is reviewed annually to determine whether 
the indefinite life continues to be supportable. If not, the 
change in useful life from indefinite to finite is made on a 
prospective basis.

Gains or losses arising from derecognition of an intangible 
asset are measured as the difference between the net 
disposal proceeds and the carrying amount of the asset and 
are recognised in the income statement when the asset is 
derecognised.

g. Business combinations and goodwill
Business combinations are accounted for using the 
acquisition method. The cost of an acquisition is measured as 
the aggregate of the consideration transferred measured at 
acquisition date at fair value and the amount of any non-
controlling interests in the acquiree. For each business 
combination, the Group elects whether to measure the 
non-controlling interests in the acquiree at fair value or at the 
proportionate share of the acquiree’s identifiable net assets.

When the Group acquires a business, it assesses the financial 
and non-financial assets and liabilities assumed for 
appropriate classification and designation in accordance with 
the contractual terms, economic circumstances and 
pertinent conditions as at the acquisition date.

Any contingent consideration to be transferred by the 
acquirer will be recognised at fair value at the acquisition 
date. Contingent consideration classified as an asset or 
liability that is a financial instrument within the scope of IFRS 
9 ‘Financial Instruments’ is measured at fair value with the 
changes in fair value recognised in the income statement.

Any excess of the cost of acquisition over the fair values of 
the identifiable assets and liabilities is recognised as goodwill. 
If the cost of acquisition is less than the fair values of the 
identifiable assets and liabilities of the acquired business, the 
difference is recognised directly in the income statement in 
the year of acquisition.

Acquisition-related costs are expensed as incurred and 
included in administrative expenses.

After initial recognition, goodwill is measured at cost less any 
accumulated impairment losses. Goodwill is allocated to 
CGUs at the point of acquisition and is reviewed at least 
annually for impairment.

h. Impairment of non-financial assets
Goodwill and intangible assets that have an indefinite useful 
life are not subject to amortisation and are tested annually 
for impairment, or more frequently if events or changes in 
circumstances indicate that they might be impaired. If such 
an indication exists, the recoverable amount is estimated and 
compared with the carrying amount. If the recoverable 
amount is less than the carrying amount, the asset is 
considered impaired and is written down to its recoverable 
amount and the impairment loss is recognised immediately in 
the income statement. 

Other assets are tested for impairment whenever events or 
changes in circumstances indicate that the carrying amount 
may not be recoverable. If there is any indication that an 
asset may be impaired, a recoverable amount is estimated 
for the individual asset. If it is not possible to estimate the 
recoverable amount of the individual asset, the recoverable 
amount is determined of the CGU to which the asset belongs.

For impairment testing, assets are grouped together into the 
smallest group of assets that generate cash inflows from 
continuing use that are largely independent of the cash 
inflows of other assets or CGUs. Goodwill arising from a 
business combination is allocated to CGUs or groups of 
CGUs that are expected to benefit from the synergies of the 
combination.

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2.3 Summary of significant 
accounting policies continued

h. Impairment of non-financial assets continued
Recoverable amount is calculated as the higher of fair value 
less costs to sell, and value-in-use. In assessing value-in-use, 
estimated future cash flows are discounted to their present 
value using a pre-tax discount rate that reflects current 
market assessments of the time value of money and the risks 
specific to the asset. In determining fair value less costs of 
disposal, recent market transactions are taken into account. 
If no such transactions can be identified, an appropriate 
valuation model is used. These calculations are corroborated 
by valuation multiples, quoted share prices for publicly 
traded companies or other available fair value indicators. 
The Group bases its value-in-use calculations on detailed 
budgets, plans and long-term growth assumptions, which are 
prepared separately for each of the Group’s CGUs to which 
individual assets are allocated.

i. Property, plant and equipment
Property, plant and equipment are stated at cost, net of 
accumulated depreciation and impairment losses. Where an 
item of property, plant and equipment comprises major 
components having different useful lives, they are accounted 
for separately.

Assets in the course of construction at the statement of 
financial position date are classified separately. These assets 
are transferred to other asset categories when they become 
available for their intended use.

Depreciation is charged to the income statement on a 
straight-line basis so as to write-off the depreciable amount 
of property, plant and equipment over their estimated useful 
lives. The depreciable amount is the cost of an asset less its 
residual value. Land and assets in the course of construction 
are not depreciated. Estimated useful lives are as follows:

Buildings, properties and related fixtures:

Buildings 

Fixtures and fittings 

Cruise ships 

Computers 

50 years

3-20 years

30 years

3-6 years

Plant, vehicles and other equipment  

3-10 years

Costs relating to cruise ship mandatory dry-dockings are 
capitalised and depreciated over the period up to the next 
dry-docking, where appropriate. The International 
Convention for the Safety of Life at Sea regulations stipulate 
that ships have to be dry-docked twice in an interval of five 
years, with the interval between consecutive dry-dockings 
being not less than two years and not more than three years. 
All other repairs and maintenance costs are recognised in 
the income statement as incurred.

An item of property, plant and equipment is derecognised 
upon disposal, or when no future economic benefits are 
expected from its use or disposal. Any gain or loss arising on 
derecognition of an asset (calculated as the difference 
between the net disposal proceeds and the carrying amount 
of the asset) is included in the income statement when the 
asset is derecognised.

Estimated residual values and useful lives are reviewed annually. 

In relation to the annual review of estimated residual values 
and useful lives of ocean cruise ships, potential environmental 
regulatory changes are also considered. The shipping 
industry has made a commitment to reduce CO2 emissions 
by 40% by 2030 (from a 2008 baseline), and the UK 
Government has made commitments to reach net zero 
emissions by 2050. The EEXI (carbon design/technical 
efficiency indicator) and CII (in-service/operational carbon 
intensity efficiency indicator) regulations are being 
introduced internationally to enable the industry to meet the 
2030 target, and the Group’s ocean cruise ships will exceed 
the requirements of these regulations on implementation in 
2023. The end of their useful economic lives of 30 years will 
have been reached by 2049 in the case of Spirit of Discovery 
and 2051 in the case of Spirit of Adventure.

j. Non-current assets held for sale
The Group classifies non-current assets as held for sale if 
their carrying amount will be recovered principally through a 
sale transaction rather than through continuing use. To be 
classified as held for sale, an asset must be available for 
immediate sale in its present condition subject only to terms 
that are usual and customary for the sale of such assets, and 
the sale must be highly probable. A sale is considered to be 
highly probable when management is committed to a plan to 
sell an asset and an active programme to locate a buyer and 
complete the plan has been initiated at a price that is 
reasonable in relation to its current fair value, and there is an 
expectation that the sale will be completed within one year 
from the date of classification. Non-current assets classified 
as held for sale are carried on the Group’s statement of 
financial position at the lower of their carrying amount and 
fair value less costs to sell.

Property, plant and equipment and intangible assets, once 
classified as held for sale, are not depreciated or amortised.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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k. Financial instruments
i) Financial assets
On initial recognition, a financial asset is classified as either amortised cost, fair value through other comprehensive income 
(FVOCI); or fair value through profit or loss (FVTPL). The classification of financial assets is based on the business model in 
which a financial asset is managed, and its contractual cash flow characteristics. Derivatives embedded in contracts where 
the host is a financial asset in the scope of the standard are never separated. Instead, the hybrid financial instrument as a 
whole is assessed for classification.

Initial recognition

Subsequent measurement

These assets are subsequently measured at 
amortised cost using the EIR method. The 
amortised cost is reduced by any impairment 
losses (see (ii) below). Interest income, foreign 
exchange gains and losses and impairments are 
recognised in profit or loss as they are incurred. 
Any gain or loss on derecognition is recognised 
in profit or loss immediately.

Debt instruments are subsequently measured at 
fair value. Interest income calculated using the 
EIR method, foreign exchange gains and losses 
and impairments are recognised in profit or loss. 
Other net gains and losses are recognised in 
OCI. On derecognition, gains and losses 
accumulated in OCI are recycled to profit or 
loss.

Equity investments are measured at fair value. 
Dividends are recognised as income in profit or 
loss unless the dividend clearly represents a 
recovery of part of the cost of the investment. 
Other net gains and losses are recognised in OCI 
and are never reclassified to profit or loss.

These assets are subsequently measured at fair 
value. Net gains and losses, including any interest 
or dividend income, are recognised in profit or 
loss, unless such instrument is designated in a 
hedging relationship (see (vi) below).

Amortised cost

FVOCI

FVTPL

A financial asset is measured at amortised cost 
(plus any directly attributable transaction costs) 
if it meets both of the following conditions and is not 
elected to be designated as FVTPL:

•  It is held within a business model whose objective 
is to hold assets to collect contractual cash flows.
•  Its contractual terms give rise on specified dates 
to cash flows that are solely payments of principal 
and interest on the principal amount outstanding.

The Group classifies trade receivables, other 
receivables and deposits with financial institutions 
as held at amortised cost.

A debt investment is measured at FVOCI (plus any 
directly attributable transaction costs) if it meets 
both of the following conditions and is not elected 
to be designated as FVTPL:

•  It is held within a business model whose objective 
is achieved by both collecting contractual cash 
flows and selling financial assets.

•  Its contractual terms give rise on specified dates 
to cash flows that are solely payments of principal 
and interest on the principal amount outstanding.

On initial recognition of an equity investment that is 
not held for trading, the Group may irrevocably 
elect to present subsequent changes in the 
investment’s fair value in OCI. This election is made 
on an investment-by-investment basis.

The Group classifies debt securities as FVOCI.

All financial assets not classified as amortised cost 
or FVOCI as described above are classified as 
FVTPL and held at fair value. This includes all 
derivative financial assets.

On initial recognition, the Group may irrevocably 
elect to designate a financial asset that otherwise 
meets the requirements to be measured at 
amortised cost or FVOCI as FVTPL if doing so 
eliminates, or significantly reduces, an accounting 
mismatch that would otherwise arise. This election 
is made on an individual instrument basis. 

The Group classifies loan funds, money market 
funds and foreign exchange forward contracts not 
designated in a hedging relationship, as FVTPL.

Derecognition
A financial asset is derecognised when the rights to receive cash flows from the asset have expired or when the Group has 
transferred substantially all the risks and rewards relating to the asset to a third party.

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2.3 Summary of significant 
accounting policies continued

k. Financial instruments continued
ii) Impairment of financial assets
The expected credit loss (ECL) impairment model applies to 
financial assets measured at amortised cost and debt 
investments at FVOCI.

The Group measures loss allowances at an amount equal to 
12-month ECLs, except for the following, which are measured 
as lifetime ECLs:

•  Debt securities that are determined to have high credit 

risk at the reporting date.

•  Other debt securities and bank balances for which credit 
risk has increased significantly since initial recognition.
•  Trade receivables and contract assets that result from 

transactions within the scope of IFRS 15.

When determining whether the credit risk of a financial asset 
has increased significantly since initial recognition and when 
estimating ECLs, the Group considers reasonable and 
supportable information that is relevant and available without 
undue cost or effort. This includes both quantitative and 
qualitative information and analysis, based on the Group’s 
historical experience and informed credit assessment and 
including forward-looking information.

The Group considers a debt security to have low credit risk 
when its credit risk rating is equivalent to the definition of 
‘investment grade’. The Group considers this to be BBB- or 
higher as per credit-rating scales.

Measurement of ECLs
ECLs are measured as a probability-weighted estimate of 
credit losses. Credit losses are measured as the probability 
of default in conjunction with the present value of the Group’s 
exposure. Loss allowances for ECLs on financial assets 
measured at amortised cost are deducted from the gross 
carrying amount of the assets, with a corresponding charge 
to the income statement. For debt instruments measured at 
FVOCI, the loss allowance for debt investments at FVOCI is 
recognised in profit or loss and reduces the fair value loss, or 
increases the fair value gain, otherwise recognised in the 
statement of other comprehensive income.

iii) Financial liabilities
Initial recognition and measurement
All financial liabilities are classified as financial liabilities at 
amortised cost on initial recognition except for derivatives, 
which are classified at FVTPL, the gains or losses for which 
are recognised through OCI if the instrument is designated 
as a hedging instrument in an effective cash flow hedge.

All financial liabilities are recognised initially at fair value and, 
in the case of loans and borrowings, net of directly 
attributable transaction costs.

The Group’s financial liabilities include trade and other 
payables, loans and borrowings, derivative financial 
instruments and lease liabilities.

Subsequent measurement
After initial recognition, interest-bearing loans and 
borrowings and other payables are subsequently measured 
at amortised cost using the EIR method. Amortised cost is 
calculated by taking into account any discount or premium on 
acquisition and fees or costs that are an integral part of the 
EIR. The EIR amortisation is included in finance costs in the 
income statement.

Derecognition
A financial liability is derecognised when the obligation under 
the liability is discharged, cancelled or expires.

When an existing financial liability is replaced by another from 
the same lender on substantially different terms, or the 
terms of an existing liability are substantially modified, such 
an exchange or modification is treated as a derecognition of 
the original liability and the recognition of a new liability. The 
difference in the respective carrying amounts is recognised 
in the income statement.

iv) Derivatives
Derivatives are measured at fair value both initially and 
subsequently to initial recognition. All changes in fair value of 
non-designated derivatives are recognised in the income 
statement immediately. Changes in fair value of derivatives 
designated as cash flow hedges are initially recognised in OCI 
until such a point that they are recycled to profit or loss in 
the same period as the hedged item is recognised in profit or 
loss, or immediately if the hedged item is no longer expected 
to occur.

Derivatives are presented as assets when the fair values are 
positive and as liabilities when the fair values are negative. 
A derivative is presented as a non-current asset or a 
non-current liability if the remaining maturity of the 
instrument is more than 12 months and it is not expected 
to be realised or settled within 12 months.

v) Fair values
The Group measures all financial instruments at fair value at 
each reporting date, other than those instruments measured 
at amortised cost.

Fair value is the price that would be required to sell an asset 
or to transfer a liability in an orderly transaction between 
market participants at the measurement date. The fair value 
measurement is based on the presumption that the 
transaction to sell the asset or transfer the liability takes 
place either in the principal market accessible by the Group 
for the asset or liability or, in the absence of a principal 
market, in the most advantageous market accessible by the 
Group for the asset or liability.

The fair values are quoted market bid prices where there is 
an active market, or are based on valuation techniques when 
there is no active market or the instruments are unlisted. 
Valuation techniques include the use of recent arm’s length 
market transactions, discounted cash flow analysis and other 
commonly used valuation techniques.

For assets and liabilities that are recognised in the financial 
statements on a recurring basis, the Group determines 
whether transfers have occurred between levels in the 
hierarchy by reassessing categorisation at the end of each 
reporting period.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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vi) Hedge accounting
The Group designates certain derivative financial 
instruments as cash flow hedges of certain forecast 
transactions. These transactions are highly probable to 
occur and present an exposure to variations in cash flows 
that could ultimately affect amounts determined in profit 
or loss.

The Group has elected to adopt the general hedge 
accounting model in IFRS 9. This requires the Group to 
ensure that hedge accounting relationships are aligned with 
its risk management objectives and strategy and to apply a 
qualitative and forward-looking approach to assessing hedge 
effectiveness.

The Group uses forward foreign exchange and commodity 
swap contracts to hedge the variability in cash flows arising 
from changes in foreign currency rates and oil prices 
respectively. For foreign exchange contracts, the Group 
designates the fair value change of the full forward price as 
the hedging instrument in cash flow hedging relationships. 
For commodity hedging, the Group designates the fair value 
change of the benchmark oil price. The effective portion of 
changes in fair value of hedging instruments is accumulated 
in a cash flow hedge reserve as a separate component of 
equity. Any ineffective portion of the fair value gain or loss is 
recognised immediately within the income statement.

When a hedging instrument no longer meets the criteria for 
hedge accounting (through maturity, sale, or other 
termination), hedge accounting is discontinued prospectively. 
If the hedged forecast transaction is still expected to occur, 
the associated cumulative gain or loss remains in the hedging 
reserve and is recognised in accordance with the above 
policy when the hedged forecast transaction occurs. If the 
hedged forecast transaction is no longer expected to occur, 
the cumulative unrealised gain or loss is recognised in the 
income statement immediately.

l. Leases
The Group leases various river cruise ships, buildings, 
equipment and vehicles. The contract length of the lease 
varies considerably and may include extension or termination 
options as described below.

At the inception of a contract, the Group assesses whether a 
contract is, or contains, a lease. A contract is, or contains, a 
lease if the contract conveys the right to control the use of an 
identified asset for a period of time in exchange for 
consideration. To assess whether a contract conveys the 
right to control the use of an identified asset, the Group 
assesses whether: the contract involves the use of an 
identified asset; the Group has the right to obtain 
substantially all of the economic benefits from use of the 
asset throughout the period of use and the Group has the 
right to direct the use of the asset.

Leases are initially recognised as a right-of-use asset and a 
corresponding lease liability at the date at which the leased 
asset is available for use by the Group. The lease liability is 
initially measured at the present value of the lease payments 
that are not paid at the commencement date. Where it is 
reasonably certain that an extension option will be triggered in 
a contract, lease payments to be made in respect of the option 
will be included in the measurement of the lease liability.

The lease payments are discounted using the interest rate 
implicit in the lease. If that rate cannot be readily determined, 
which is generally the case for leases in the Group, the 
Group’s incremental borrowing rate is used. This is the rate 
that the Group would have to pay to borrow the funds 
necessary to obtain an asset of similar value to the right-of-
use asset, in a similar economic environment, with similar 
terms, security and conditions.

Lease payments are allocated between principal and finance 
cost. The finance cost is charged to the income statement 
over the lease period using the EIR method and the lease 
liability is measured at amortised cost using the EIR method.

Right-of-use assets are initially measured at cost, comprising 
the present value of future lease payments plus any initial 
direct costs and restoration costs. Right-of-use assets are 
depreciated over the lease term on a straight-line basis 
except for the Group’s river cruise ships. The unit of 
production method is used to depreciate river cruise ships in 
order to accurately reflect the usage of the asset, which is 
seasonal.

Payments associated with short-term leases of equipment 
and all leases of low-value assets are expensed in profit or 
loss as incurred in line with the exemption allowed under 
paragraph 6 of IFRS 16. Short-term leases are leases with a 
lease term of 12 months or less without a purchase option. 
Low-value assets comprise IT equipment and small items of 
office furniture.

Extension and termination options are included in a number of 
property and river cruise ship leases across the Group. These 
are used to maximise operational flexibility in terms of 
managing the assets used in the Group’s operations. The 
majority of extension and termination options held are 
exercisable only by the Group and not by the respective lessor.

The Group remeasures the lease liability (and makes a 
corresponding adjustment to the related right-of-use asset) 
whenever:

•  the lease term has changed or there is a significant event 
or change in circumstances resulting in a change in the 
assessment of exercise of a purchase option, in which case 
the lease liability is remeasured by discounting the revised 
lease payments using a revised discount rate; or

•  a lease contract is modified and the lease modification is 
not accounted for as a separate lease, in which case the 
lease liability is remeasured based on the lease term of the 
modified lease by discounting the revised lease payments 
using a revised discount rate at the effective date of the 
modification.

m. Borrowing costs
Borrowing costs directly attributable to the acquisition, 
construction or production of an asset that necessarily takes 
a substantial period of time to get ready for its intended use 
or sale are capitalised as part of the cost of the respective 
asset. All other borrowing costs are expensed in the period in 
which they occur.

Borrowing costs consist of interest and fees that an entity 
incurs in connection with the borrowing of funds.

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2.3 Summary of significant 
accounting policies continued

n. Cash and short-term deposits
Cash and short-term deposits in the statement of financial 
position comprise cash at bank and in hand, and short-term 
deposits with a maturity of three months or less from their 
inception date.

For the purpose of the consolidated statement of cash flows, 
cash and cash equivalents consist of cash, short-term 
deposits as defined above and short-term highly liquid 
investments (including money market funds) with original 
maturities of three months or less that are subject to an 
insignificant risk of change in value, net of outstanding 
bank overdrafts.

o. Trust accounts
All customer monies received in advance in relation to Air 
Travel Organiser’s Licence (ATOL) licensable bookings are 
held in trust accounts until after the customer has travelled, 
when the Group has fulfilled all its performance obligations 
with customers.

The trust arrangement is governed by a deed between the 
Group, the Civil Aviation Authority Air Travel Trustees and an 
independent Trustee, PT Trustees Limited, which determines 
the inflows and outflows from the accounts. The Group does 
not use advance receipts from customers in its Tour 
Operations business to fund its business operations.

p. Trade and other receivables
Trade and other receivables are initially recognised at fair 
value and subsequently measured at amortised cost. Loss 
allowances are measured as lifetime ECLs. 

q. Inventories
Inventories are stated at the lower of cost and net realisable 
value. Costs include all costs incurred in bringing each product 
to its present location and condition. Net realisable value is 
based on estimated selling price less any further costs 
expected to be incurred prior to completion and disposal.

r. Insurance contract liabilities
Insurance contract liabilities include an outstanding claims 
provision, a provision for unearned premiums and, if required, 
a provision for premium deficiency.

Outstanding claims provision
The provision for outstanding claims is set on an individual 
claim basis and is based on the ultimate cost of all claims 
notified but not settled, less amounts already paid by the 
reporting date, together with a provision for related claims 
handling costs. The provision also includes the estimated 
cost of claims incurred but not reported at the statement of 
financial position date, which is estimated using actuarial 
methods. The outstanding claims provision is not discounted 
for the time value of money, with the exception of claims 
settled as periodical payment orders (PPOs).

The amount of any anticipated reinsurance, salvage or 
subrogation recoveries is separately identified and reported 
within reinsurance assets and insurance contract liabilities 
respectively.

Differences between the provisions at the reporting date and 
settlements and provisions in the following year (known as 
run-off deviations) are recognised in the income statement 
as they arise.

Provision for unearned premiums
The provision for unearned premiums represents the portion 
of premiums received or receivable that relates to risks that 
have not yet expired at the reporting date. The provision is 
recognised when contracts are entered into and premiums 
are charged, and is recognised in the income statement as 
premium income over the term of the contract on a straight-
line basis.

Provision for premium deficiency
At each reporting date, the Group reviews its unexpired risks 
and a liability adequacy test is performed to determine 
whether there is any overall excess of expected claims and 
deferred acquisition costs over unearned premiums. This 
calculation uses current estimates of future contractual cash 
flows after taking account of the investment return expected 
to arise on assets relating to the relevant insurance technical 
provisions. If these estimates show that the carrying amount 
of the unearned premiums (less related deferred acquisition 
costs) is inadequate, the deficiency is recognised in the 
income statement by setting up a provision for premium 
deficiency. The deferred acquisition costs are written off 
before any provision is made.

s. Reinsurance assets
Contracts entered into by the Group with reinsurers under 
which the Group is compensated for losses on insurance 
contracts issued, are classified as reinsurance contracts. 
A contract is only accounted for as a reinsurance contract 
where there is significant insurance risk transfer between 
the insurer and reinsurer.

Reinsurance assets include balances due from reinsurance 
companies for ceded insurance liabilities under excess of loss 
cover. Amounts recoverable from reinsurers are estimated in 
a consistent manner with the outstanding claims provisions 
in accordance with the relevant reinsurance contract.

The Group assesses its reinsurance assets for impairment at 
each statement of financial position date. For assets that are 
directly exposed to long-tail PPO liabilities, a general 
provision for impairment is provided, calculated on a 
wholesale basis by reference to published credit rating 
default curves. For all other reinsurance assets, the carrying 
value is written down to its recoverable amount only if there 
is objective evidence of impairment.

For the funds-withheld quota share agreement in motor 
insurance, the obligation to pay funds and the right to receive 
reimbursement for incurred claims are presented on a net 
basis because there is a legally enforceable right to offset 
these amounts and there is an intention to settle on a net 
basis or realise both the asset and settle the liability 
simultaneously. The reinsurance assets recognised under 
these agreements are therefore recognised as an offset 
against premium ceded under the same agreement, within 
trade and other payables.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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t. Share-based payments
The Group provides benefits to employees (including 
Executive Directors) in the form of share-based payment 
transactions, whereby employees render services as 
consideration for equity instruments (equity-settled 
transactions). The cost of equity-settled transactions is 
measured by reference to the fair value on the grant date and 
is recognised as an expense over the relevant vesting period, 
ending on the date on which the employee becomes fully 
entitled to the award.

Fair values of share-based payment transactions are 
calculated using Black-Scholes and Monte-Carlo modelling 
techniques. In valuing equity-settled transactions, 
assessment is made of any vesting conditions to categorise 
these into market performance conditions, non-market 
performance conditions and service conditions.

Where the equity-settled transactions have market 
performance conditions (that is, performance which is directly 
or indirectly linked to the share price), the fair value of the award 
is assessed at the time of grant and is not changed, regardless 
of the actual level of vesting achieved, except where the 
employee ceases to be employed prior to the vesting date.

For service conditions and non-market performance 
conditions, the fair value of the award is assessed at the time 
of grant and is reassessed at each reporting date to reflect 
updated expectations for the level of vesting. No expense is 
recognised for awards that ultimately do not vest.

At each reporting date prior to vesting, the cumulative 
expense is calculated, representing the extent to which the 
vesting period has expired and, in the case of non-market 
conditions, the best estimate of the number of equity 
instruments that will ultimately vest or, in the case of 
instruments subject to market conditions, the fair value on 
grant adjusted only for leavers. The movement in the 
cumulative expense since the previous reporting date is 
recognised in the income statement, with the corresponding 
increase in share-based payments reserve.

Upon vesting of an equity instrument, the cumulative cost in 
the share-based payments reserve is reclassified to retained 
earnings in equity.

The dilutive effect of outstanding options is reflected as 
additional share dilution in the computation of diluted (loss)/ 
earnings per share.

u. Retirement benefit schemes
During the year, the Group operated a defined benefit 
pension plan that requires contributions to be made to 
separately administered funds. The cost of providing benefits 
under the defined benefit plan is determined separately using 
the projected unit credit valuation method.

Actuarial gains and losses arising in the year are credited/
charged to OCI and comprise the effects of changes in 
actuarial assumptions and experience adjustments due to 
differences between the previous actuarial assumptions and 
what has actually occurred. In particular, the difference 
between the interest income and the actual return on plan 
assets is recognised in OCI.

Other movements in the net surplus or deficit, which include 
the current service cost, any past service cost and the effect 
of any curtailment or settlements, are recognised in the 

income statement. Past service costs are recognised in the 
income statement on the earlier of the date of plan 
curtailment and the date that the Group recognises 
restructuring-related costs. The interest cost, less interest 
income on assets held in the plans, is also charged to the 
income statement.

The defined benefit schemes are funded, with assets of the 
schemes held separately from those of the Group, in 
separate Trustee-administered funds. Scheme assets are 
measured using market values and scheme liabilities are 
measured using the projected unit actuarial method and are 
discounted at the current rate of return on a high-quality 
corporate bond of equivalent term and currency to the 
liability. Full actuarial valuations are obtained at least 
triennially and are updated at each reporting date. The 
resulting defined benefit asset or liability is presented 
separately on the face of the statement of financial position. 
The value of a pension benefit asset is restricted to the 
amount that may be recovered, either through reduced 
contributions, or agreed refunds from the scheme.

For defined contribution schemes, the amounts charged 
to the income statement are the contributions payable in 
the year.

v. Provisions
Provisions are recognised when the Group has a present 
obligation (legal or constructive) as a result of a past event, 
and it is probable that an outflow of resources embodying 
economic benefits will be required to settle the obligation 
and a reliable estimate can be made of the amount of the 
obligation. The expense relating to any provision is presented 
in the income statement net of any reimbursement. If the 
effect of the time value of money is material, provisions are 
discounted using a current pre-tax rate that reflects the 
risks specific to the liability. Where discounting is used, the 
increase in the provision due to the passage of time is 
recognised as a finance cost.

A provision is recognised for onerous contracts in which the 
unavoidable costs of meeting the obligations under the 
contract exceed the economic benefits expected to be 
received under it. The unavoidable costs reflect the least net 
cost of exiting the contract, which is the lower of the cost of 
fulfilling it and any compensation or penalties arising from 
failure to fulfil it.

w. Trade and other payables
Trade and other payables are initially recognised at fair value 
and subsequently measured at amortised cost. They 
represent liabilities to pay for goods or services that have 
been received or supplied in the normal course of business, 
invoiced by the supplier before the year end, but for which 
payment has not yet been made.

x. Equity
The Group has ordinary shares that are classified as equity. 
Incremental external costs that are directly attributable to 
the issue of these shares are recognised in equity, net of tax. 

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2.4 Standards issued but not 
yet effective
The following is a list of standards and amendments to 
standards that are in issue but are not effective or adopted 
as at 31 January 2022. Except where separately disclosed, 
these standards are yet to be endorsed by the UK 
Endorsement Board. 

a. IFRS 17 ‘Insurance Contracts’
IFRS 17 is a comprehensive new accounting standard that 
applies to all insurance and reinsurance contracts covering 
the principles of recognition and measurement, financial 
statement presentation and disclosure. It was issued in 
May 2017 and establishes a principles-based accounting 
approach for insurance contracts that will replace IFRS 4 
‘Insurance Contracts’. ‘Amendments to IFRS 17’ was issued 
in June 2020 and amends IFRS 17 to address concerns and 
implementation challenges that were identified after IFRS 17 
‘Insurance Contracts’ was published. The standard is 
effective for annual reporting periods beginning on or after 
1 January 2023, so it becomes effective for the Group from 
1 February 2023. It is expected to have a material impact 
on the Group’s financial statements as it represents a 
significant change to current insurance and reinsurance 
accounting requirements.

The Group has been undertaking a multi-year project to 
prepare for the adoption of the new standard and has now 
largely concluded the technical analysis required to appraise 
the impact that this will have on the Group’s financial 
statements. As a general insurer only, the Group is expecting to 
be able to apply the simplified premium allocation approach 
permitted by the standard, instead of the more complex 
general measurement model. As such, the recognition and 
measurement of premium income is expected to remain largely 
unchanged from current accounting. The only potential 
significant change to earnings that is expected is the need to 
accelerate any anticipated future losses from unexpired risks 
from the new onerous contract assessment required under the 
new standard, although the Group does not anticipate that 
there will be the need to recognise any significant level of such 
onerous contract losses.

The recognition and measurement of insurance contract 
liabilities in relation to coverage provided before the 
statement of financial position date, now referred to as the 
liability for incurred claims, is likely to change significantly 
under the new standard. The Group expects to more closely 
align its measurement of the actuarial best estimate of claims 
liabilities for financial reporting to the principles of Solvency 
II, with a change to the application of discounting and the 
derivation of an appropriate discount rate in line with the 
requirements of the new standard. The derivation of the 
reserve margin held for uncertainty above the actuarial best 
estimate, now referred to as the risk adjustment, will also 
change, and will be based on selecting an appropriate 
confidence interval using the expected loss distribution for 
outstanding claims.

The Group is still assessing whether to exercise the option 
to expense acquisition costs immediately and the option to 
recognise discount rate movements through OCI. The Group 
intends to finalise its view of these, and the approach to all of 
the key judgements and estimates, towards the end of the 
calendar year 2022.

The standard is also expected to have a significant impact 
on the presentation of the Group’s financial statements, 
particularly the Group’s income statement, where the 
description of line items will change, and the recognition of 
certain transactions will be reflected within different line items 
to the ones they are now. The standard will also require new, 
and changes to existing, disclosure notes in relation to 
insurance and reinsurance contracts.

b. Classification of liabilities as current or 
non-current (amendments to IAS 1)
The amendments aim to promote consistency in applying the 
requirements by helping companies determine whether, in the 
statement of financial position, debt and other liabilities with an 
uncertain settlement date should be classified as current (due 
or potentially due to be settled within one year) or non-current. 
The amendments are effective for annual periods beginning on 
or after 1 January 2023 and are not likely to have a material 
effect on the Group’s financial statements.

c. Reference to the Conceptual Framework 
(amendments to IFRS 3)
The amendments update an outdated reference to the 
Conceptual Framework in IFRS 3 without significantly 
changing the requirements in the standard. The amendment 
is effective for annual reporting periods beginning on or after 
1 January 2022 and apply prospectively. The amendment will 
have no effect on the Group’s financial statements.

d. Property, plant and equipment – proceeds before 
intended use (amendments to IAS 16)
The amendments prohibit deducting from the cost of an item 
of property, plant and equipment, any proceeds from selling 
items produced while bringing that asset to the location 
and condition necessary for it to be capable of operating 
in the manner intended by management. Instead, an entity 
recognises the proceeds from selling such items, and 
the cost of producing those items, in profit or loss. The 
amendments are effective for annual reporting periods 
beginning on or after 1 January 2022. The amendments 
are not expected to have a material impact on the Group’s 
financial statements.

e. Onerous contracts – cost of fulfilling a contract 
(amendments to IAS 37)
The amendments specify that the “cost of fulfilling” a 
contract comprises the “costs that relate directly to the 
contract”. Costs that relate directly to a contract can either 
be incremental costs of fulfilling that contract (examples 
would be direct labour and materials) or an allocation of other 
costs that relate directly to fulfilling contracts (an example 
would be the allocation of the depreciation charge for an 
item of property, plant and equipment used in fulfilling 
the contract). The amendments are effective for annual 
reporting periods beginning on or after 1 January 2022. 
The amendments are not expected to have a material 
impact on the Group’s financial statements.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022139

2.5 First time adoption of new 
standards and amendments
The Group has adopted ‘Interest rate benchmark reform – 
phase 2 (amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and 
IFRS 16)’ during the year. These amendments, issued in 
August 2020, introduce a practical expedient for 
modifications required by the reform, clarify that hedge 
accounting is not discontinued solely because of the inter-
bank offered rate (IBOR) reform, and introduce disclosures 
that allow users to understand the nature and extent of risks 
arising from the IBOR reform to which the entity is exposed, 
how the entity manages those risks, the entity’s progress in 
transitioning from IBORs to alternative benchmark rates and 
how the entity is managing this transition. The amendments 
are effective for annual reporting periods beginning on or 
after 1 January 2021.

In the UK, the London Interbank Offered Rate (LIBOR) was 
replaced by the Sterling Overnight Index Average (SONIA) 
from the end of 2021. SONIA is based on actual transactions 
and reflects the average of the interest rates that banks pay 
to borrow pounds sterling overnight from other financial 
institutions and other institutional investors. The 
amendments have not had a material impact on the Group’s 
financial statements.

Subsequent to these amendments being adopted:

(a)  interest payable on the Group’s RCF, if drawn down, is 

incurred at a variable rate of SONIA plus a bank margin 
which is linked to the Group’s leverage ratio (Note 30);

(b)  interest payable on the Group’s cruise ship debt deferrals 
is incurred at a variable rate of SONIA plus a bank margin 
(Note 30); and

(c)  interest return on floating rate investments held by the 
Group’s insurance underwriting business is linked to 
SONIA (Note 19).

The adoption of these amendments has had no impact on the 
Group’s hedge accounting. In addition, no additional risks 
have arisen from the IBOR reform which the Group would be 
exposed to.

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f. Annual improvements to IFRS 2018-2020
Makes minor amendments to the following standards: IFRS 1, 
IFRS 9, IFRS 16 and IAS 41. The amendments are effective for 
annual reporting periods beginning on or after 1 January 
2022. The amendments will have no effect on the Group’s 
financial statements.

g. Disclosure of accounting policies (amendments to 
IAS 1 and IFRS Practice Statement 2)
The amendments require that an entity discloses its material 
accounting policies, instead of its significant accounting 
policies. Further amendments explain how an entity can 
identify a material accounting policy. The amendments are 
effective for annual reporting periods beginning on or after 
1 January 2023. The amendments are not expected to have 
a material impact on the Group’s financial statements.

h. Definition of accounting estimates (amendments 
to IAS 8)
The amendments replace the definition of a change in 
accounting estimates with a definition of accounting 
estimates. Under the new definition, accounting estimates 
are “monetary amounts in financial statements that are 
subject to measurement uncertainty”. The amendments 
clarify that a change in accounting estimate that results from 
new information or new developments is not the correction 
of an error. The amendments are effective for annual 
reporting periods beginning on or after 1 January 2023. The 
amendments are not expected to have a material impact on 
the Group’s financial statements.

i. COVID-19-related rent concessions beyond 
30 June 2021 (amendment to IFRS 16)
The amendment extends, by one year, the May 2020 
amendment that provides lessees with an exemption from 
assessing whether a COVID-19-related rent concession is a 
lease modification. The amendment is effective for annual 
reporting periods beginning on or after 1 April 2021. The 
amendment has been endorsed by the UK Endorsement 
Board. The Group does not intend to take advantage of the 
exemption available under this amendment. The amendment 
will have no effect on the Group’s financial statements.

j. Deferred tax related to assets and liabilities 
arising from a single transaction (amendments 
to IAS 12)
The amendments clarify that the initial recognition 
exemption does not apply to transactions in which equal 
amounts of deductible and taxable temporary differences 
arise on initial recognition. They will typically apply to 
transactions such as leases of lessees and will require the 
recognition of additional deferred tax assets and liabilities. 
The amendments are effective for annual reporting periods 
beginning on or after 1 January 2023. The amendments are 
not expected to have a material impact on the Group’s 
financial statements.

Saga plc Annual Report and Accounts 2022 
 
 
140

2.6 Significant accounting judgements, estimates and assumptions
The preparation of financial statements requires the Group to select accounting policies and make estimates and 
assumptions that affect items reported in the primary consolidated financial statements and Notes to the consolidated 
financial statements.

The major areas of judgement used as part of accounting policy application are summarised below:

Significant judgements
Acc. policy

Items involving judgement

Critical accounting judgement

2.3a

Revenue recognition – 
identification of 
performance obligations 
within insurance contracts 
not underwritten by the 
Group

2.3ai, 2.3r  
and 2.3s

Classification of insurance 
contracts

Identification of performance obligations within insurance contracts with 
customers. In particular, management has exercised judgement in defining 
separate performance obligations as part of the Group’s insurance broking 
services, namely:

•  the option to fix the customer’s premium at renewal for three-year fixed- 

price insurance policies, which results in the deferral of a portion of revenue 
from policy years one and two to policy years two and three; and

•  the arrangement of each insurance policy at the point the insurance cover is 
arranged, as separate from the premium charged in respect of the insurance 
cover, which occurs on, or before, the cover start date of each policy and 
results in a portion of revenue being recognised a number of days in advance 
of the cover start date.

Please refer to Note 2.3a for further information on the Group’s performance 
obligations relating to revenue recognition.

Management has exercised judgement in defining which insurance policies that 
it arranges and underwrites constitute an insurance policy that is subject to 
the accounting principles of IFRS 4. This assessment is based on whether 
significant insurance risk is transferred under each insurance contract and also 
includes the assessment of reinsurance contracts that the Group enters into.

Policies that are arranged, and not underwritten, by the Group, primarily a 
portion of the motor and home insurance panels, private medical insurance and 
travel insurance, are not deemed to constitute insurance policies as defined by 
IFRS 4, and so they are accounted for in line with the principles of IFRS 15.

Policies that are both arranged and underwritten by the Group, primarily a 
portion of the motor and home insurance panels, are deemed to constitute 
insurance policies as defined by IFRS 4 and so are accounted for in line with the 
requirements of that standard.

The Group’s excess of loss and funds-withheld quota share reinsurance 
arrangements relating to its motor underwriting line of business are deemed 
to transfer significant insurance risk to the reinsurer, and so they are also 
accounted for in line with the requirements of IFRS 4.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022141

Acc. policy

Items involving judgement

Critical accounting judgement

2.3h

Impairment testing of 
goodwill and other major 
classes of assets

2.3r

Insurance contract liabilities

Following the continued impact of the COVID-19 pandemic on the Group’s 
operations, particularly in Travel, management concluded that indicators of 
impairment exist and conducted impairment reviews at 31 January 2022, 
31 July 2021 and 31 January 2021 of the Group’s two cruise ships, Spirit of 
Discovery and Spirit of Adventure. Management has considered a range of 
scenarios and used its judgement to conclude that no impairment was 
necessary. Please refer to Note 17a for further detail.

Given the delay in taking delivery of the river cruise ship, Spirit of the Rhine, 
along with the ongoing adverse impacts of the COVID-19 pandemic on the 
wider travel industry, management concluded that indicators of impairment 
exist and deemed it necessary to conduct an impairment review of the vessel at 
31 January 2022. Management has considered a range of scenarios and used 
its judgement to conclude that no impairment was necessary. Please refer to 
Note 18a for further detail.

The Group determines whether goodwill needs to be impaired on an annual 
basis, or more frequently as required. In the year to 31 January 2022, 
management did not deem it necessary to impair goodwill. In the year to 
31 January 2021, management deemed it necessary to impair the goodwill 
allocated to the Cruise and Tour Operations CGUs in full.

Following the continued impact of the COVID-19 pandemic on the travel 
industry, management decided to restructure the Group’s Tour Operations 
CGU. In light of this exercise, management has exercised its judgement in 
relation to the impairment of software assets and performed an impairment 
review of software assets used by the Tour Operations business.

In the year to 31 January 2021, in light of the Group’s decision to vacate most of 
its properties, management exercised its judgement in relation to the 
impairment of the freehold land and buildings.

In the year to 31 January 2022, in light of the Group obtaining updated freehold 
property market valuation reports, management exercised its judgement in 
relation to the impairment of the assets held for sale. Please refer to Note 38 
for further detail.

In the year to 31 January 2021, in relation to the Destinology business, 
management also exercised its judgement in relation to the impairment of 
property, plant and equipment and right-of-use assets.

Judgement as to areas of uncertainty that may give rise to claims costs in 
excess of the actuarial best estimate of claims incurred, and the level of 
additional reserve margin to recognise in the financial statements above 
that estimate.

In the years to 31 January 2022 and 31 January 2021, the Group considered 
the additional latency risk to claims cost development caused by the impact of 
COVID-19 and recognised an additional claims reserve above actuarial best 
estimate to cover this specific risk.

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Saga plc Annual Report and Accounts 2022 
 
 
142

2.6 Significant accounting judgements, estimates and assumptions continued

Significant estimates
All estimates are based on management’s knowledge of current facts and circumstances, assumptions based on that 
knowledge and predictions of future events and actions. Actual results may therefore differ from those estimates.

The table below sets out those items the Group considers susceptible to changes in critical estimates and assumptions 
together with the relevant accounting policy.

Acc. policy

Items involving estimation

Sources of estimation uncertainty

2.3ai

Revenue recognition – 
three-year fixed-price 
insurance policies

The standalone selling price of the option to fix within the Group’s three-year 
fixed-price insurance policies has been estimated using the expected cost plus 
a margin approach as set out in paragraph 79 (b) of IFRS 15.

2.3f and 2.3i Useful economic lives and 

residual values of software, 
intangible assets and ocean 
cruise ships

2.3h

Goodwill impairment testing

2.3h

Impairment of ocean and 
river cruise ships

An allowance has also been made for the likelihood that the option will be 
exercised by factoring in the expected rate of renewal at the first and second 
renewal dates. The amount of revenue deferred upon initial recognition is 
therefore reduced to the extent that it is estimated that customers will not 
exercise the option because they either decide not to renew, or they make a 
claim that releases the Group from its obligation to fix the customer price.

The useful economic lives and residual values of software assets classified as 
intangible assets (Note 15), and ocean cruise ship assets classified as property, 
plant and equipment (Note 17) are assessed upon the capitalisation of each 
asset and at each reporting date and are based upon the expected 
consumption of future economic benefits of the asset.

The Group determines whether goodwill needs to be impaired on an annual 
basis, or more frequently as required. This requires an estimation of the 
value-in-use of the CGUs to which goodwill is allocated. The value-in-use 
calculation requires the Group to estimate the future cash flows expected to 
arise from the CGUs, discounted at a suitably risk-adjusted rate to calculate 
present value.

In the prior year, the outcome of the impairment reviews concluded that an 
impairment charge of £59.8m be recognised against the Group’s Cruise and 
Tour Operations CGUs, effectively writing them down to nil. This was due to 
increased estimation uncertainty in the Tour Operations and Cruise CGUs in 
light of the COVID-19 pandemic.

Sensitivity analysis was undertaken to determine the effect of changing the 
discount rate, the terminal value and future cash flows on the present value 
calculation, which is shown in Note 16a on pages 157-158.

Following the continued impact of the COVID-19 pandemic on the Group’s 
operations, management conducted impairment reviews at 31 January 2022, 
31 July 2021 and 31 January 2021 of the Group’s two ocean cruise ships, Spirit 
of Discovery and Spirit of Adventure. Based on these impairment reviews, 
and looking at the probability of a range of outcomes, the Group remains 
comfortable that there is headroom over and above the carrying value of the 
two ocean cruise ship assets, and therefore concluded that no impairment 
charges were necessary.

Sensitivity analysis was undertaken to determine the effect of changing the 
residual value, load factor and useful economic life on the present value 
calculation, which is shown in Note 17a on pages 160-161.

At 31 January 2022, management conducted an impairment review of its river 
cruise ship, Spirit of the Rhine. Based on this review, the Group is comfortable 
that there is sufficient headroom over and above the carrying value of the river 
cruise ship asset, and therefore concluded that no impairment charge was 
necessary.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022143

Acc. policy

Items involving estimation

Sources of estimation uncertainty

2.3r

Valuation of insurance 
contract liabilities

2.3u

Valuation of pension benefit 
obligation

For insurance contracts, estimates have to be made for the expected cost of 
claims known but not yet settled (case reserves) and for the expected cost of 
claims incurred but not yet reported (IBNR), as at the reporting date. It can 
take a significant period of time before the ultimate claims cost can be 
established with certainty.

The ultimate cost of outstanding claims is estimated by using a range of 
standard actuarial claims projection techniques, such as the Chain-Ladder 
and Bornhuetter-Ferguson methods. The main assumption underlying these 
techniques is that past claims development experience can be used to project 
future claims development and hence ultimate claims costs. As such, these 
methods extrapolate the development of paid and incurred losses, average 
costs per claim and claim numbers based on the observed development of 
earlier years. Historical claims development is primarily analysed by accident 
year, geographical area, significant business line and peril. Additional qualitative 
judgement is used to assess the extent to which past trends may not apply in 
the future (e.g. to reflect one-off occurrences, changes in external or market 
factors such as public attitudes to claiming, economic conditions, levels of 
claims inflation, judicial decisions and legislation, as well as internal factors such 
as portfolio mix, policy features and claims handling procedures) in order to 
arrive at the best estimate of the ultimate cost of claims.

The ultimate cost of claims is not discounted, except for those in respect of 
PPOs, which have been discounted at -1.5% for the year ended 31 January 
2022 (2021: -1.5%). The valuation of these claims involves making assumptions 
about the rate of inflation and the expected rate of return on assets to 
determine the discount rate. Due to the size of PPO claims, the ultimate cost 
is highly sensitive to changes in these assumptions. The assumptions are 
reviewed at each reporting date, and the sensitivity of this assumption is shown 
in Note 20d on pages 171-172.

In calculating the level of reserve margin to recognise above the actuarial best 
estimate of incurred claims, the Group considered an array of risks (including 
cost inflation) to future claims experience, and estimated the financial impact 
that those risks could have, to derive an appropriate level of margin to hold. 
This included an assessment of the magnitude of the claims latency risk due 
to the impact of the COVID-19 pandemic.

The cost of defined benefit pension plans and the present value of the pension 
obligation are determined using actuarial valuations. Actuarial valuations 
involve making assumptions about discount rates, expected rates of return on 
assets, future salary increases, mortality rates and future pension increases. 
Due to the complexity of the valuation, the underlying assumptions and its 
long-term nature, a defined benefit obligation is highly sensitive to changes 
in these assumptions. All assumptions are reviewed at each reporting date.

All significant assumptions and estimates involved in arriving at the valuation 
of the pension scheme obligation are set out in Note 27 on page 176.

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Saga plc Annual Report and Accounts 2022 
 
 
144

3 Segmental information
For management purposes, the Group is organised into business units based on their products and services. The Group has 
three reportable operating segments as follows:

•  Insurance: comprises the provision of general insurance products. Revenue is derived primarily from insurance premiums 

and broking revenues. This segment is further analysed into four product sub-segments:

 – Retail broking, consisting of:

•  Motor Broking
•  Home Broking
•  Other Broking

 – Underwriting.

The Group classifies the CGU at its lowest level to be at the Insurance segment level.

•  Travel: comprises the operation and delivery of package tours and cruise holiday products. The Group owns and operates 
two ocean cruise ships. All other holiday products are packaged together with third-party supplied accommodation, flights 
and other transport arrangements.

•  Other Businesses and Central Costs: comprises the Group’s other businesses and its central cost base. The other 

businesses include the financial services product offering, a monthly subscription magazine and the Group’s mailing and 
printing business.

Segment performance is evaluated using the Group’s key performance measure of Underlying (Loss)/Profit Before Tax3. 
Items not allocated to a segment relate to transactions that do not form part of the ongoing segment performance or which 
are managed at a Group level. 

Transfer prices between operating segments are set on an arm’s length basis in a manner similar to transactions with third 
parties. Segment income, expenses and results include transfers between business segments which are then eliminated on 
consolidation.

Goodwill, corporate bonds and bank loans are not allocated to segments as they are managed on a Group basis.

3  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022145

Under-
writing 
£m

Total 
£m

84.7

265.2

Travel 
£m

94.7

(29.9)

(32.2)

(102.9)

54.8

233.0

(8.2)

Other 
Businesses 
and Central 
Costs 
£m

Adjustments 
£m

Total  
£m

21.5

(8.2)

13.3

(4.2)

377.2

–

(143.3)

(4.2)

233.9

(115.9)

(54.9)

(46.2)

4.2

(212.8)

(4.2)

(1.0)

–

–

–

3.5

–

(1.0)

(9.7)

–

–

(0.1)

3.5

–

–

–

0.1

0.1

(22.2)

(94.8)

(0.5)

0.3

7.2

(0.4)

(3.3)

(18.6)

(48.2)

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–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(11.2)

0.3

7.2

(0.4)

0.3

(40.8)

(23.5)

(23.5)

2.7

11.5

6.3

(7.2)

(0.9)

2.4

2.0

(6.7)

319.6

652.9

2022

Revenue

Cost of sales

Gross profit/(loss)

Administrative and selling 
expenses

Impairment of assets

Gain on lease modification

Net profit on disposal of 
assets held for sale

Net (loss)/profit on disposal 
of software and right-of-use 
assets

Investment income/(loss)

Finance costs

Motor 
broking 
£m

Home 
broking 
£m

85.0

(2.6)

82.4

60.2

–

60.2

Insurance

Other 
insurance 
broking 
£m

35.3

0.3

35.6

(52.4)

(35.0)

(24.3)

–

–

–

(0.1)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Profit/(loss) before tax

29.9

25.2

11.3

53.1

119.5

Reconciliation to 
Underlying Profit/(Loss) 
Before Tax4

Profit/(loss) before tax 

29.9

25.2

11.3

53.1

119.5

(94.8)

(48.2)

Net fair value loss on 
derivative financial 
instruments

Impairment/loss on disposal 
of assets

Restructuring costs

Net profit on disposal of 
assets held for sale

Foreign exchange movement 
on lease liabilities

Costs incurred for cruise 
ship loan holiday

Charge on closure of defined 
benefit pension scheme

Underlying Profit/(Loss) 
Before Tax4

Total assets less liabilities

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1.0

–

–

–

–

–

–

1.0

–

–

–

–

–

2.7

9.8

3.9

–

(0.9)

–

–

–

0.7

2.4

(7.2)

–

2.4

2.0

29.9

25.2

11.3

54.1

120.5

261.7

(79.3)

(63.2)

(47.9)

134.8

All revenue is generated solely in the UK.

4  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
146

3 Segmental information continued

2021

Revenue

Cost of sales

Gross profit/(loss)

Administrative and selling 
expenses

Impairment of assets

Gain on lease modification

Net (loss)/profit on disposal 
of businesses

Net profit/(loss) on disposal 
of property, plant and 
equipment, right-of-use 
assets and software

Investment income/(loss)

Finance costs

Finance income

Motor 
broking 
£m

Home 
broking 
£m

92.7

(2.7)

60.2

–

90.0

60.2

Insurance

Other 
insurance 
broking 
£m

Under-
writing 
£m

Total 
£m

40.7

(4.2)

36.5

74.4

268.0

(16.5)

(23.4)

57.9

244.6

Other 
Businesses 
and Central 
Costs 
£m

22.6

(8.7)

13.9

Travel 
£m

51.6

(68.1)

(16.5)

Adjustments 
£m

Total  
£m

(4.6)

337.6

–

(100.2)

(4.6)

237.4

(56.5)

(32.3)

(22.0)

(2.9)

(113.7)

(64.4)

(50.7)

4.6

(224.2)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

3.7

–

–

–

–

–

–

3.7

–

–

(0.2)

–

(5.0)

3.2

(1.7)

10.3

6.8

0.2

(13.6)

1.7

(0.2)

(3.2)

(16.6)

–

(59.8)

(65.0)

–

–

–

–

–

–

3.2

8.6

6.6

0.7

(30.2)

1.7

Profit/(loss) before tax

33.5

27.9

14.5

58.7

134.6

(87.7)

(48.3)

(59.8)

(61.2)

Reconciliation to 
Underlying Profit/(Loss) 
Before Tax5

Profit/(loss) before tax 

33.5

27.9

14.5

58.7

134.6

(87.7)

(48.3)

(59.8)

(61.2)

Net fair value gain on 
derivative financial 
instruments

Impairment of goodwill

(Profit) on disposal/
impairment of assets

Restructuring costs

Net loss/(profit) on disposal 
of businesses

Underlying Profit/(Loss) 
Before Tax5

Total assets less liabilities

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(1.7)

–

(3.8)

13.0

–

–

1.8

17.8

1.7

(10.3)

33.5

27.9

14.5

58.7

134.6

284.4

(78.5)

19.3

(39.0)

(18.0)

All revenue is generated solely in the UK.

Total assets less liabilities detailed as adjustments relates to the following unallocated items:

Goodwill (Note 14)

Group bonds and bank loans 

–

59.8

–

–

–

–

(1.7)

59.8

(2.0)

30.8

(8.6)

17.1

395.0

680.7

2022 
£m

718.6

2021 
£m

718.6

(399.0)

(323.6)

319.6

395.0

5  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022a) Disaggregation of revenue

Major product lines

Gross earned premium on insurance underwritten 
by the Group

Less: ceded to reinsurers

Net revenue on:

Motor broking

Home broking

Other broking

Underwriting

Tour Operations

Cruise

Personal Finance

Media

Other

Major product lines

Gross earned premium on insurance underwritten 
by the Group

Less: ceded to reinsurers

Net revenue on:

Motor broking

Home broking

Other broking

Underwriting

Tour Operations

Cruise

Personal Finance

Healthcare

Media

Other

Insurance

2022

Earned 
premium on 
insurance 
underwritten 
by the Group 
£m

Other 
revenue 
£m

Total 
insurance 
£m

Travel 
£m

Other 
Businesses 
and Central 
Costs 
£m

203.0

(123.8)

26.7

–

1.0

51.5

203.0

(123.8)

85.0

60.2

35.3

84.7

58.3

60.2

34.3

33.2

12.2

82.5

79.2

186.0

265.2

94.7

Insurance

2021

5.9

9.9

1.5

17.3

Earned 
premium on 
insurance 
underwritten 
by the Group 
£m

Other 
revenue 
£m

Total 
insurance 
£m

Travel 
£m

Other 
Businesses 
and Central 
Costs 
£m

221.7

(142.8)

23.2

–

1.1

54.6

221.7

(142.8)

92.7

60.2

40.7

74.4

69.5

60.2

39.6

19.8

32.7

18.9

6.0

0.9

9.1

2.0

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Total  
£m

203.0

(123.8)

85.0

60.2

35.3

84.7

12.2

82.5

5.9

9.9

1.5

377.2

Total  
£m

221.7

(142.8)

92.7

60.2

40.7

74.4

32.7

18.9

6.0

0.9

9.1

2.0

Included in insurance broking other revenue is instalment interest income on premium financing of £9.8m (2021: £11.1m).

78.9

189.1

268.0

51.6

18.0

337.6

Saga plc Annual Report and Accounts 2022 
 
 
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3 Segmental information continued

b) Contract balances
The following table provides information about contract assets and contract liabilities from contracts with customers as 
accounted for under IFRS 15 (the amounts stated here do not include amounts accounted for under IFRS 4):

Contract cost assets (Note 23)

Contract liabilities (Note 29)

2022 
£m

2.6

114.6

2021 
£m

2.9

82.2

The contract cost assets relate to commissions paid to price-comparison websites to acquire new business policies not 
underwritten by the Group.

Management expects that incremental commission fees paid to price-comparison websites as a result of obtaining insurance 
contracts are recoverable. The Group has therefore capitalised them as contract assets amounting to £1.7m for the year 
ended 31 January 2022 (2021: £4.5m). These fees are amortised over the period of the expected renewal cycle. In the year to 
31 January 2022, the amount of amortisation was £2.0m (2021: £4.2m) and there was no impairment loss in relation to the 
costs capitalised.

Applying the practical expedient in paragraph 94 of IFRS 15, the Group recognises the incremental costs of obtaining 
contracts as an expense when incurred if the amortisation period of the assets that the Group otherwise would have 
recognised is one year or less.

The contract liabilities relate to the deferral of revenue for performance obligations not satisfied as at 31 January 2022 and 
the advance consideration received from customers for holidays or cruises booked but not travelled, and insurance premiums 
received in advance of the cover start date. There was no revenue recognised in the current reporting year that related to 
performance obligations that were satisfied in a prior year.

Significant changes in the contract assets and the contract liabilities during the year are as follows:

Balance as at 1 February

Released to the income statement in the period

Additional contract balances incurred during the period

Amounts refunded to customers

Disposed of with subsidiary undertakings

Balance as at 31 January

2022

2021

Contract 
cost assets 
£m

Contract 
liabilities 
£m

Contract 
cost assets 
£m

Contract 
liabilities 
£m

2.9

(2.0)

1.7

–

–

2.6

82.2

(66.6)

148.6

(49.6)

–

114.6

2.6

(4.2)

4.5

–

–

2.9

153.2

(86.2)

149.9

(133.1)

(1.6)

82.2

c) Transaction price allocated to the remaining performance obligations
The transaction price allocated to three-year fixed-price insurance policy renewal options, where the remaining performance 
obligations are not expected to be satisfied within the next 12 months, is £0.7m (2021: £1.0m). This is expected to be 
recognised as revenue in the subsequent one to three years.

The transaction price allocated to customer contracts within the Travel segment, where the remaining performance 
obligations are not expected to be satisfied within the next 12 months, is £0.8m (2021: £14.3m). This is expected to be 
recognised as revenue in the subsequent one to two years.

The Group applies the practical expedient in paragraph 121 of IFRS 15 and does not disclose information about remaining 
performance obligations that have original expected durations of one year or less.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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4 Administrative and selling expenses

Staff costs (excluding restructuring costs)

Marketing and fulfilment costs

Short-term lease rentals

Auditors’ remuneration

Other administrative costs

Amounts ceded under reinsurance contracts

Depreciation – property, plant and equipment (Note 17)

Depreciation – right-of-use assets (Note 18)

Amortisation of intangible assets (Note 15)

Restructuring costs

a. Auditors’ remuneration

Audit of the parent company and consolidated financial statements

Audit of subsidiary financial statements

Audit-related assurance services

Total auditors’ remuneration

149

2021 
£m

90.1

41.4

0.2

1.8

60.0

(7.7)

3.8

1.5

11.8

21.3

2022 
£m

85.8

49.6

0.1

2.1

64.7

(6.9)

2.2

0.7

9.7

4.8

212.8

224.2

2022 
£m

0.8

1.1

0.2

2.1

2021 
£m

0.6

1.0

0.2

1.8

In the prior year, in addition to the auditors’ remuneration disclosed above, a further £0.6m was paid by the Group in relation 
to corporate finance services provided. These costs were expensed against the share premium reserve as part of the 
transaction costs associated with the issue of share capital during the prior year.

5 Impairment of assets

a) Impairments during the year ended 31 January 2022
As explained in Note 16b, following the continued impact of the COVID-19 pandemic on the travel industry, management 
decided to restructure the Group’s Tour Operations CGU. As a result of this restructuring exercise, management performed 
an impairment review of software assets used by the Tour Operations business. The outcome of the impairment review 
concluded that an impairment charge of £9.4m (Note 15) be recognised against the Group’s software assets as at 31 January 
2022. Furthermore, the Group concluded that an impairment charge of £0.5m (Note 15) to software assets was required in 
the Group’s Central Costs business unit.

In addition, following management’s decision to restructure the Group’s Tour Operations CGU, the Group impaired property, 
plant and equipment in its Tour Operations CGU by £0.3m (Note 17).

In light of the Group obtaining updated freehold property market valuation reports, management impaired assets held for 
sale by £1.0m (Note 38).

b) Impairments during the year ended 31 January 2021
During the year ended 31 January 2021, the Group impaired the carrying value of the goodwill balance allocated to the Tour 
Operations CGU by £15.0m and the Cruise CGU by £44.8m. 

During the year ended 31 January 2021, in light of the Group’s decision to vacate most of its properties, it estimated the 
recoverable amount based on the fair value less costs to sell of each property the Group planned to dispose of. The outcome 
of the impairment reviews concluded that an impairment charge of £4.5m be recognised against the Group’s freehold land 
and buildings assets as at 31 January 2021 (Note 17). These properties were subsequently transferred to assets held for 
sale (Note 38).

In addition, during the year ended 31 January 2021, the Group impaired property, plant and equipment and software in its 
Central Costs division by £0.4m and £0.1m respectively, and also impaired property, plant and equipment and right-of-use 
assets in its Destinology business by £0.1m and £0.1m respectively. 

Saga plc Annual Report and Accounts 2022 
 
 
150

6 Investment income

Interest income recognised using the EIR method

Gains on assets measured at FVTPL

Amounts ceded under reinsurance contracts

7 Finance costs

Interest and charges on debt and borrowings

Net fair value loss on derivative financial instruments

Net interest and finance charges payable on lease liabilities

8 Finance income

Net fair value gain on derivative financial instruments 

9 Directors and employees
Amounts charged to the income statement for the year are as follows:

Wages and salaries

Social security costs

Pension costs (Note 27)

Total staff costs

2022 
£m

4.4

0.2

(4.3)

0.3

2022 
£m

37.4

2.7

0.7

40.8

2022 
£m

–

–

2021 
£m

5.0

0.3

(4.6)

0.7

2021 
£m

29.4

–

0.8

30.2

2021 
£m

1.7

1.7

2022 
£m

97.0

9.3

12.0

2021 
(restated) 
£m

107.56

11.6

11.2

118.3

130.3

Staff costs (including restructuring and redundancy costs) of £27.7m (2021: £18.9m6) and £90.6m (2021: £111.4m) have been 
allocated to cost of sales and to administrative and selling expenses respectively. Staff costs above exclude share-based 
payment charges of £3.4m (2021: £2.4m). Further detail on share-based payments can be found in Note 36.

Average monthly number of employees:

Insurance

Travel

Other Businesses and Central Costs

Total employee numbers

2022 
£m

1,519

1,705

552

3,776

2021 
£m

1,509

1,001

697

3,207

The average employee numbers for Travel have increased due to the adverse impacts of the COVID-19 pandemic on 
headcount in the prior year starting to reverse in the year ended 31 January 2022. In addition, the Group took delivery of its 
second new ship, Spirit of Adventure, in September 2020, and therefore average headcount for the year prior year did not 
represent a full year’s worth of crewing for this vessel.

6  Wages and salaries costs for the year ended 31 January 2021 have been restated to £107.5m (from £102.5m previously reported) to reflect the inclusion of 

crew costs relating to the Group’s Cruise ships which were previously omitted in error

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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Directors’ remuneration
The information required by the Companies Act 2006 and the Listing Rules of the FCA is contained on pages 85-106 in the 
Directors’ Remuneration Report.

Compensation of key management personnel of the Group
Key management personnel are defined as those persons having authority and responsibility for planning, directing and 
controlling the activities of the Group and comprise the Directors of the Company and the Chief Executive Officers of the 
major businesses within the trading segments.

The amounts recognised as an expense during the financial year in respect of key management personnel are as follows:

Short-term benefits

Termination costs

Share-based payments

10 Tax
The major components of the income tax expense are:

Consolidated income statement

Current income tax

Current income tax charge

Adjustments in respect of previous years

Deferred tax

Relating to origination and reversal of temporary differences

Effect of tax rate change on opening balance

Adjustments in respect of previous years

Tax expense in the income statement

Reconciliation of tax expense to loss before tax multiplied by the UK corporation tax rate:

Loss before tax

Tax at rate of 19.0% (2021: 19.0%) 

Adjustments in respect of previous years

Effect of tax rate change on opening balance

Expenses not deductible for tax purposes:

Impairment of goodwill

Other non-deductible expenses/non-taxed income

Effect of Cruise business entering tonnage tax regime

Tax expense in the income statement

2022 
£m

6.0

0.3

1.0

7.3

2021 
£m

6.6

0.4

0.4

7.4

2022 
£m

2021 
£m

3.4

(0.1)

3.3

2.7

(2.6)

1.1

1.2

4.5

2022 
£m

(23.5)

(4.5)

1.0

(2.6)

–

1.5

9.1

4.5

3.5

(3.7)

(0.2)

3.2

(1.7)

5.3

6.8

6.6

2021 
£m

(61.2)

(11.6)

1.6

(1.7)

11.4

(0.5)

7.4

6.6

The Group’s tax expense for the year was £4.5m (2021: £6.6m expense) representing a tax effective rate of negative 19.1% 
before the impairment of goodwill and associated deferred tax (2021: negative 471.4%). In both the current and prior years, 
the difference between the Group’s tax effective rate and the standard rate of corporation tax of 19%, is mainly due to the 
Group’s Cruise business entering the tonnage tax regime on 1 February 2020.

Saga plc Annual Report and Accounts 2022 
 
 
152

10 Tax continued

Adjustments in respect of previous years include a charge for the under-provision of tax charge in prior years of £1.0m (2021: 
£1.6m under-provision charge) and the impact of the change in the tax rate on opening deferred tax balances of £2.6m credit 
(2021: £1.7m credit).

No tax charge or credit arose in the prior year on the disposal of the Bennetts, Destinology and Healthcare businesses.

Deferred tax

Consolidated statement  
of financial position

Consolidated 
income statement

Excess of depreciation over capital allowances

Retirement benefit scheme liabilities

Short-term temporary differences:

– Designated hedges recognised through OCI

– Share-based payment reserve

– General bad debt provision

– Capitalised borrowing costs

– IFRS 16 transition adjustments

– Other

Deferred tax charge

Net deferred tax assets

Deferred tax is reflected in the statement of financial position as follows:

2022 
£m

4.4

(0.3)

0.5

1.6

1.6

(2.8)

1.4

0.3

2021 
£m

3.9

0.8

0.2

1.0

2.8

(2.2)

1.7

(1.5)

6.7

6.7

Deferred tax assets 

Deferred tax liabilities

Net deferred tax assets

Reconciliation of net deferred tax assets

At 1 February

Tax charge recognised in the income statement 

Tax charge recognised in other comprehensive income

Tax charge recognised directly into the hedging reserve

At 31 January

2022 
£m

(0.5)

(0.1)

–

0.6

1.2

0.6

0.3

(0.9)

1.2

2022 
£m

12.3

(5.6)

6.7

2022 
£m

6.7

(1.2)

1.2

–

6.7

2021 
£m

4.6

0.3

–

0.2

1.1

0.7

0.2

(0.3)

6.8

2021 
£m

12.5

(5.8)

6.7

2021 
£m

18.1

(6.8)

(4.1)

(0.5)

6.7

On 3 March 2021, it was announced that the corporation tax rate will increase from 19% to 25% from 1 April 2023. This increase 
was substantively enacted on 24 May 2021. As a result, the closing deferred tax balances at the statement of financial position date 
have been reflected at 25%. Net deferred tax assets/(liabilities) are expected to be normally settled in more than 12 months.

11 Dividends
Given the restrictions on the declaration of dividends described below, the Board of Directors does not recommend the 
payment of a final dividend for the 2021/22 financial year (2021: nil pence per share).

For the current and prior year, no interim or final dividends were declared or paid during the year. Dividend equivalents of £nil 
have been paid during the year (2021: £0.1m). Dividend equivalents paid in the prior year relate to previously declared 
dividends which only become payable when certain share options are exercised.

The distributable reserves of Saga plc are £18.1m as at 31 January 2022, which are equal to the retained earnings reserve. 
If necessary, its subsidiary companies hold significant reserves from which a dividend can be paid. Subsidiary distributable 
reserves are available immediately, with the exception of companies within the Tour Operations and Underwriting segments, 
which require regulatory approval before any dividends can be declared and paid. Under the terms of the ship debt facilities, 
dividends remain restricted until the ship debt principal repayments that were deferred as part of the ship debt repayment 
holiday are fully repaid (Note 30). In addition, under the terms of the RCF, dividends also remain restricted while leverage is 
above 3.0x (excluding Cruise debt). The Group maintained sufficient headroom under the RCF covenant during the year.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022153

12 Loss per share
Basic loss per share is calculated by dividing the loss after tax for the year attributable to ordinary equity holders of the parent 
by the weighted average number of ordinary shares outstanding during the period. Diluted loss per share is calculated by also 
including the weighted average number of ordinary shares that would be issued on conversion of all potentially dilutive options.

There have been no other transactions involving ordinary shares or potential ordinary shares between the reporting date and 
the date of authorisation of these financial statements.

The calculation of basic and diluted loss per share is as follows:

Loss attributable to ordinary equity holders 

Weighted average number of ordinary shares 

Ordinary shares as at 1 February 

Long-term incentive plan (LTIP) share options exercised

Issue of shares – 5 October 2020 (Note 33)

First Firm Placing

Second Firm Placing

Placing and Open Offer

Share consolidation – 13 October 2020 (Note 33)

Ordinary shares as at 31 January

2022 
£m

(28.0)

m

139.4

0.1

–

–

–

–

139.5

2021 
(restated) 
£m

(67.8)

m

1,119.4

–

224.4

124.2

623.3

(1,951.9)

139.47

Weighted average number of ordinary shares for basic loss per share and diluted loss per share

139.5

101.2

Basic loss per share

Diluted loss per share

The table below reconciles between basic loss per share and Underlying Basic (Loss)/Earnings Per Share8:

Basic loss per share

Adjusted for:

Derivative losses/(gains)

Impairment, and loss/(profit) on disposal, of assets

Impairment of goodwill and associated deferred tax

Net profit on disposal of businesses

Charge on closure of defined benefit pension scheme

Foreign exchange movement on lease liabilities

Costs incurred for cruise ship loan holiday

Restructuring costs

Underlying Basic (Loss)/Earnings Per Share8

(20.1p)

(67.0p)

(20.1p)

(67.0p)

2022

2021

(20.1p)

(67.0p)

1.4p

2.3p

–

–

1.1p

(0.5p)

1.3p

3.4p

(11.1p)

(1.9p)

(2.2p)

59.1p

(8.5p)

–

–

–

33.7p

13.2p

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139.9m total reported previously. Options relating to these shares had not been exercised as at 31 January 2021 and therefore should not have been included 
in the total ordinary shares previously reported at this date

8  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
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13 Business combinations and disposals

a) Acquisitions 
There were no business acquisitions in the years ended 31 January 2022 and 31 January 2021.

b) Disposals during the year ended 31 January 2022
There were no business disposals in the year ended 31 January 2022.

c) Disposals during the year ended 31 January 2021
i) Healthcare business
During the year ended 31 January 2020, the Group made the decision to exit healthcare and initiated an active programme 
to locate a buyer for its Healthcare operation. Having met the requirements of IFRS 5, the associated assets and liabilities 
were consequently presented as a held for sale disposal group in the statement of financial position as at 31 January 2020. 
The disposal group did not meet the requirements of IFRS 5 to be classified as a discontinued operation. 

On 3 March 2020, the Group reached agreement for the sale of its Country Cousins and Patricia White’s branded healthcare 
businesses to Limerston Capital LLP for an enterprise value of £14.0m. Country Cousins and Patricia White’s were introductory 
care agencies, and represented two of the three divisions comprising the Group’s Healthcare business. The remaining division, 
Saga Care at Home, was sold on 31 May 2020 to a third-party care provider, Care By Us, for a nominal sum of £1. This completed 
the Group’s exit from healthcare.

Details of the sale of the Healthcare business operation are as follows:

Cash consideration received (net of transaction costs)

Cash and short-term deposits disposed of as part of the transaction

Carrying value of net assets disposed

Gain on disposal before tax

Tax expense on gain

Gain on disposal after tax

2021 
£m

12.8

(1.4)

(1.0)

10.4

–

10.4

ii) Bennetts
During the year ended 31 January 2020, the Group made the decision to initiate an active programme to locate a buyer for its 
insurance biking brand within the Insurance segment, Bennetts Motorcycling Services Limited (Bennetts). Having met the 
requirements of IFRS 5, the associated assets and liabilities were consequently presented as a held for sale disposal group in 
the statement of financial position as at 31 January 2020. The disposal group did not meet the requirements of IFRS 5 to be 
classified as a discontinued operation. 

On 17 February 2020, the Group announced that it had reached agreement for the sale of Bennetts for an enterprise value 
of £26m to Atlanta Investment Holdings C Limited (Atlanta). Atlanta is part of The Ardonagh Group, one of the largest 
independent insurance brokers in the UK. Completion was subject to receiving regulatory approval and other closing conditions.

On 7 August 2020, the disposal of Bennetts to Atlanta was completed following the receipt of regulatory approvals, 
generating net disposal proceeds of £24.0m.

Details of the sale of Bennetts are as follows:

Cash consideration received (net of transaction costs)

Cash and short-term deposits disposed of as part of the transaction

Carrying value of net assets disposed

Gain on disposal before tax

Tax expense on gain

Gain on disposal after tax

2021 
£m

24.0

(9.5)

(12.7)

1.8

–

1.8

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022155

iii) Destinology
During the year ended 31 January 2021, the Group made the decision to initiate an active programme to locate a buyer for its 
Travel segment business, Destinology. On 20 October 2020, the Group announced that it had sold Destinology Limited to 
Brooklyn Travel Limited for a nominal sum of £1. Net transaction costs of £0.2m were incurred in relation to the disposal.

Details of the sale of Destinology are as follows:

Cash consideration received (net of transaction costs)

Cash and short-term deposits disposed of as part of the transaction

Expense of non-cash items relating to disposal

Carrying value of net liabilities disposed

Loss on disposal before tax

Tax expense on gain

Loss on disposal after tax

2021 
£m

(0.2)

(1.6)

(1.0)

0.2

(2.6)

–

(2.6)

(iv) Other
During the year ended 31 January 2021, transaction costs of £1.0m were incurred in relation to other business disposals that 
did not complete.

14 Goodwill

Cost

At 1 February 2020

At 31 January 2021 and 31 January 2022

Impairment

At 1 February 2020

Charge for the prior year (Note 16a)

At 31 January 2021 and 31 January 2022

Net book value

At 31 January 2022

At 31 January 2021

Goodwill deductible for tax purposes amounts to £nil (2021: £nil).

Goodwill 
£m

1,471.4

1,471.4

693.0

59.8

752.8

718.6

718.6

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Saga plc Annual Report and Accounts 2022 
 
 
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15 Intangible assets

Cost

At 1 February 2020

Additions and internally developed software

Disposals

Brands  
£m

Customer 
relationships  
£m

Software  
£m

Total  
£m

12.7

–

–

7.4

–

–

Disposed of with subsidiary undertakings

(12.7)

(7.4)

At 31 January 2021

Additions and internally developed software

Disposals

At 31 January 2022

Amortisation and impairment

At 1 February 2020

Amortisation

Impairment of assets (Note 16b)

Disposals

–

–

–

–

12.7

–

–

–

–

–

–

–

7.4

–

–

–

Disposed of with subsidiary undertakings

(12.7)

(7.4)

At 31 January 2021

Amortisation

Impairment of assets (Note 16b)

Disposals

At 31 January 2022

Net book value

At 31 January 2022

At 31 January 2021

–

–

–

–

–

–

–

–

–

–

–

–

–

–

144.4

13.2

(1.2)

(4.8)

151.6

11.2

(53.9)

108.9

87.3

12.4

0.1

(1.0)

(3.8)

95.0

10.6

9.9

(53.7)

61.8

164.5

13.2

(1.2)

(24.9)

151.6

11.2

(53.9)

108.9

107.4

12.4

0.1

(1.0)

(23.9)

95.0

10.6

9.9

(53.7)

61.8

47.1

47.1

56.6

56.6

The net book value of software at 31 January 2022 includes internally generated software of £26.0m (2021: £28.7m) relating 
to the Group’s Guidewire platform. Software additions in the year include internally generated software of £0.2m (2021: 
£3.1m) relating to the Group’s Guidewire platform. Guidewire is the Group’s insurance broking, policy administration and 
billing platform. The Guidewire platform has an expected useful economic life of 10 years, with six years of phase one 
expenditure remaining at 31 January 2022. Implementation and the commencement of amortisation of the Guidewire 
platform is on a phased basis, based on product re-platforming, and began in the year ended 31 January 2019. 

The net book value of software at 31 January 2022 also includes internally generated software of £2.3m (2021: £10.3m) 
relating to the Group’s Tigerbay platform. Software additions in the year include internally generated software of £1.6m 
(2021: £3.4m) relating to the Group’s Tigerbay platform. Tigerbay is the Group’s travel booking reservation platform. The 
Tigerbay platform has an expected useful economic life of 10 years, with seven years of phase one expenditure remaining at 
31 January 2022. Implementation and the commencement of amortisation of the Tigerbay platform is on a phased basis, 
based on product re-platforming, and began in the year ended 31 January 2020.

As explained in Note 16b, following the continued impact of the COVID-19 pandemic on the travel industry, management 
decided to restructure the Group’s Tour Operations business. As a result of this restructuring exercise, management 
performed an impairment review of software assets used by the Tour Operations business. The outcome of the impairment 
review concluded that an impairment charge of £9.4m be recognised against the Group’s software assets as at 31 January 
2022, all of which related to the Tigerbay platform. In addition, the Group concluded that an impairment charge of £0.5m to 
software assets was required in the Group’s Central Costs division.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022The amortisation charge for the year is analysed as follows:

Cost of sales

Administrative and selling expenses (Note 4)

157

2022 
£m

0.9

9.7

10.6

2021 
£m

0.6

11.8

12.4

During the year, the Group disposed of assets with a net book value of £0.2m (2021: £0.2m). The loss arising on disposal was 
£0.1m (2021: £0.2m loss).

During the prior year, borrowing costs of £1.1m were capitalised in software within intangible assets. The capitalisation rate 
used to determine the amount of borrowing costs to be capitalised was the weighted average interest rate applicable to the 
Group’s general borrowings during the prior year, being 4.0%.

16 Impairment of intangible assets

a) Goodwill
Goodwill acquired through business combinations has been allocated to CGUs for the purpose of impairment testing. The 
carrying value of goodwill by CGU is as follows:

Insurance

2022 
£m

718.6

718.6

2021 
£m

718.6

718.6

The Group tests all goodwill balances for impairment at least annually, and twice-yearly if there exist indicators of impairment 
at the interim reporting date of 31 July. The Group has duly tested the Insurance CGU goodwill balance for impairment as at 
31 January 2022. In the prior year, due to the impact of the COVID-19 pandemic on the Group’s earnings, the Group tested 
goodwill for impairment as at 31 July 2020 and 31 January 2021. The impairment test compares the recoverable amount of 
each CGU to the carrying value of its net assets including the value of the allocated goodwill. The Group now only has goodwill 
allocated to its Insurance CGU, following the write-off in full of goodwill allocated to its Tour Operations and Cruise CGUs as 
at 31 July 2020.

The recoverable amount of the Insurance CGU has been determined based on a value-in-use calculation using cash flow 
projections from the Group’s latest five-year financial forecasts to 2026/27, which are derived using past experience of the 
Group’s trading, combined with the anticipated impact of changes in macroeconomic and regulatory factors. A terminal value 
has been calculated using the Gordon Growth Model based on the fifth year of those projections and an annual growth rate of 
2.0% (January 2021: 2.0%) as the expected long-term average growth rate of the UK economy. The cash flows have then been 
discounted to present value using a suitably risk-adjusted discount rate based on a market-participant view of the cost of 
capital and debt relevant to the insurance industry. 

As at 31 January 2022, the pre-tax discount rate used for the Insurance CGU was 11.5% (2021: 9.8%). The Group’s five-year 
financial forecasts incorporate the modelled impact of the publication of the FCA’s findings from its market study into general 
insurance pricing and the impact this will likely have on new business pricing and retention rates. As per IAS 36.44, 
incremental cash flows directly attributable to growth initiatives not yet enacted at the balance sheet date have then also 
been removed for the purpose of the value-in-use calculation.

Furthermore, the Group also considered an array of stress tests, both in terms of adverse impacts to the cash flow 
projections and to the discount rate. For the cash flow stress tests, the impact of a more prudent outlook for the impact of 
the FCA market study, further impact to travel insurance sales from COVID-19 disruption and further net rate pressures 
were assumed, in combination with a more cautious terminal growth rate of 1.5% reflecting a more conservative outlook for 
growth in the UK economy. For the discount rate stress test, the Group applied risk premia of c.+1.5ppt.

After considering the impact of cash flow and discount rate stresses to the recoverable amount, the Group remains 
comfortable that there remains headroom over and above the carrying value of the net assets including goodwill allocated 
to the Insurance CGU. This was the case at both the 31 January 2022 and 31 January 2021 testing points. 

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Saga plc Annual Report and Accounts 2022 
 
 
158

16 Impairment of intangible assets continued

a) Goodwill continued
In the prior year, as a result of the continued uncertainty and adverse impact of the COVID-19 pandemic on the travel 
industry, the Group determined that the recoverable amounts of the goodwill allocated to the Tour Operations and Cruise 
CGUs were below their respective carrying values and took the decision to impair in full the £59.8m goodwill allocated to Tour 
Operations and Cruise in the Group’s July 2020 interim results. Whilst the outlook for the travel industry has improved since 
then, characterised by an improvement in industry betas and cost of debt levels, goodwill impairments are irreversible.

The headroom for the Insurance CGU against the brought forward carrying value is as follows:

Headroom/(deficit) £m

Central scenario

Cash flow stress  
test scenario

Discount rate stress  
test scenario

31 January 
2022

31 January 
2021

31 January 
2022

31 January 
2021

31 January 
2022

31 January 
2021

Insurance

146.3

216.4

89.7

72.4

(10.2)

108.0

The headroom calculated is most sensitive to the discount rate and terminal growth rate assumed, or to changes in the 
projected cash flow of the CGU. A quantitative sensitivity analysis for each of these as at 31 January 2022, and its impact on 
the headroom against the brought forward goodwill carrying value, is as follows:

Insurance

Pre-tax discount rate

Terminal growth rate

Cash flow (annual)

+1.0ppt 
£m

(136.6)

–1.0ppt 
£m

120.5

+1.0ppt 
£m

89.4

–1.0ppt 
£m

(113.1)

+1.0ppt 
£m

69.6

–1.0ppt 
£m

(121.4)

Given these headroom numbers, the Directors consider that there is no reasonable possible change in the key assumptions 
made in their impairment assessment that would give rise to an impairment.

b) Other intangible assets
Separately identifiable intangible assets are valued and their appropriate useful lives established at the time of acquisition. 
The carrying values of these assets and their remaining useful lives are reviewed annually for indicators of impairment. 

Following the continued impact of the COVID-19 pandemic on the travel industry, management decided to restructure the 
Group’s Tour Operations CGU. As a result of this restructuring exercise, management performed an impairment review of 
software assets used by the Tour Operations business. The outcome of the impairment review concluded that an impairment 
charge of £9.4m (Note 15) be recognised against the Group’s software assets as at 31 January 2022. In addition, the Group 
concluded that an impairment charge of £0.5m (Note 15) against software assets was required in the Group’s Central 
Costs division.

In the prior year the Group concluded that an impairment charge of £0.1m to software assets was required in the Group’s 
Central Costs division.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 202217 Property, plant and equipment

Freehold 
land and 
buildings 
£m

Long 
leasehold 
land and 
buildings  
£m

Cruise 
ships  
£m

Assets in the 
course of 
construction  
£m

Plant and 
equipment  
£m

Cost

At 1 February 2020

Additions

Disposals

Disposed of with subsidiary undertakings

Transfer of asset class

39.8

–

–

–

–

Reclassification to assets held for sale (Note 38)

(24.4)

9.5

–

(0.1)

(0.2)

–

–

384.6

–

(80.7)

–

72.8

271.6

–

–

344.4

(344.4)

–

At 31 January 2021

Additions

Disposals

Transfer of asset class

Reclassification from assets held for sale (Note 38)

Reclassification to assets held for sale (Note 38)

At 31 January 2022

Depreciation and impairment

At 1 February 2020

Provided during the year

Impairment of assets

Disposals

Disposed of with subsidiary undertakings

Transfer of asset class

Reclassification to assets held for sale (Note 38)

At 31 January 2021

Provided during the year

Impairment of assets

Disposals

Transfer of asset class

Reclassification from assets held for sale (Note 38)

Reclassification to assets held for sale (Note 38)

At 31 January 2022

Net book value

At 31 January 2022

At 31 January 2021

15.4

–

(0.1)

–

3.8

(4.0)

15.1

4.6

0.7

4.5

(0.1)

–

–

(7.5)

2.2

0.2

0.2

–

–

0.8

(1.0)

2.4

12.7

13.2

The depreciation charge for the year is analysed as follows:

Cost of sales

Administrative and selling expenses (Note 4)

9.2

648.3

–

–

0.3

–

–

2.7

–

(0.5)

–

–

9.5

650.5

5.6

0.2

0.1

(0.1)

(0.3)

–

–

5.5

0.1

–

–

0.3

–

–

5.9

80.7

8.3

–

(75.7)

–

–

–

13.3

16.1

–

–

(0.2)

–

–

29.2

3.6

621.3

3.7

635.0

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Total  
£m

575.7

274.0

(92.8)

(1.2)

3.2

(24.4)

734.5

7.1

(19.0)

(1.1)

3.8

(4.0)

69.0

2.4

(12.0)

(1.0)

3.2

–

61.6

4.4

(18.9)

(0.9)

–

–

46.2

721.3

59.8

4.3

0.4

(12.1)

(0.6)

1.5

–

53.3

2.9

0.1

(18.4)

(0.6)

–

–

37.3

150.7

13.5

5.0

(88.0)

(0.9)

1.5

(7.5)

74.3

19.3

0.3

(18.4)

(0.5)

0.8

(1.0)

74.8

8.9

646.5

8.3

660.2

2022 
£m

17.1

2.2

19.3

2021 
£m

9.7

3.8

13.5

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

During the year, the Group disposed of assets with a net book value of £0.6m (2021: £4.8m). The loss arising on disposal was 
£0.4m (2021: £7.2m profit).

During the prior year, borrowing costs of £2.1m were capitalised in property, plant and equipment. The capitalisation rate 
used to determine the amount of borrowing costs capitalised was the weighted average interest rate applicable to the 
Group’s general borrowings during the prior year, being 4.0%.

Saga plc Annual Report and Accounts 2022 
 
 
160

17 Property, plant and equipment continued

a) Impairment review of property, plant and equipment
Due to the continued impact of the COVID-19 pandemic on the Group’s operations, with the suspension of the Cruise 
businesses between March 2020 and June 2021 and an ongoing impact on the level of customer demand, management 
concluded that there continued to exist indicators of impairment for both of its ocean cruise ships, Spirit of Discovery and 
Spirit of Adventure. Management therefore conducted impairment reviews at 31 January 2022 for both vessels, following 
previous reviews conducted at 31 July 2021 and 31 January 2021.

The recoverable amount of each cruise ship was determined based on a value-in-use calculation using cash flow projections 
from the Group’s five-year financial forecasts to 2026/27 and applying a constant annual growth rate of 2% thereafter for 
subsequent periods until the end of the ship’s useful economic life of 30 years, at which point a residual value of 15% of original 
cost has been assumed. This has then been discounted back to present value using a suitably risk-adjusted discount rate. The 
underlying forecast cash flows were updated for the latest impact of the COVID-19 pandemic. In addition, a stress test of the 
potential adverse medium-term impact that the pandemic may have on demand for cruises was also considered, by assuming 
the need for a further two-month layup of both ships during April and May 2022, and with load factors capped at 75% for the 
remainder of 2022/23 and at 80% for the duration of 2023/24. The annual growth rate beyond the fifth year of management 
forecasts was also reduced to 1.5% in the stress test scenario, reflecting a more cautious outlook for long-term growth in the 
UK economy.

Potential environmental regulatory changes have also been considered as part of this assessment. The shipping industry has 
made a commitment to reduce CO2 emissions by 40% by 2030 (from a 2008 baseline), and the UK Government has made 
commitments to reach net zero emissions by 2050. The EEXI/CII regulations are being introduced internationally to enable 
the industry to meet the 2030 target, and both of Saga’s cruise ships will exceed the requirements of these regulations on 
implementation in 2023. The end of their useful economic lives of 30 years will have been reached by 2049 in the case of 
Spirit of Discovery and 2051 in the case of Spirit of Adventure.

The Group has not factored in any potential fuel modifications that may occur in the future into the cash flow forecasts used 
for the impairment assessment of either ship. Whilst alternative fuels may present a viable route to decarbonisation for the 
Cruise business, there are significant upstream supply challenges which will need to be resolved before these become viable 
for deployment. The main engines currently installed in the Group’s ocean cruise ships are capable of being modified for use 
with certain alternative fuels. Being new vessels, the design and specification of the Group’s cruise ships was guided by a 
desire to maximise efficiency through deployment of the most up-to-date technology. Their hull design maximises fuel 
efficiency, on board technology minimises fuel consumption and catalytic converters reduce carbon emissions. Additionally, 
the Group is planning to retro-fit shore power connections to both vessels, allowing them to use clean energy where available 
in ports of call and has commenced a study to evaluate other emerging technologies. The capital expenditure required for the 
shore power connections has been included in the forecast cash flows used in the assessment.

There is also currently no technological alternative to either oil or gas to power large vessels and it is not clear if such 
technology will ever be commercially viable, or in what time-frame this might be achieved.

The cash flows were discounted to present value using a pre-tax discount rate of 9.9% (January 2021: 11.8%) for both vessels. 
As at 31 January 2022, the headroom for each of the ships against the carrying value was as follows:

Spirit of Discovery

Spirit of Adventure

Headroom £m

Central scenario

RWC stress test scenario

119.2

71.0

83.3

34.5

The headroom calculated is most sensitive to the discount rate and the load factor assumed within the forecast cash flows. 
Given both ships are relatively new, and so have relatively long remaining useful lives, the headroom is not sensitive to either 
changes in the useful economic life or the residual value of the vessel due to the degree of discounting that is applied in the 
impairment calculation. A quantitative sensitivity analysis has been set out below to illustrate the impact that changes in key 
assumptions within the value-in-use calculation would bring about on the calculated headroom as at 31 January 2022:

Spirit of Discovery

Spirit of Adventure

Discount rate

Residual value

Load factor

Useful economic life

+1.0ppt 
£m

(34.8)

(36.1)

–1.0ppt 
£m

40.4

42.1

+5% 
£m

0.2

0.2

-5% 
£m

(0.2)

(0.2)

+1% 
£m

11.1

11.5

-1% 
£m

(13.3)

(14.2)

+5 years 
£m

-5 years 
£m

16.6

15.4

(23.9)

(22.2)

Based on these impairment tests, and looking at the likelihood of a range of outcomes, the Group is satisfied that there was 
headroom over and above the carrying values of both Spirit of Discovery and Spirit of Adventure. Given the headroom in the 
test for both vessels and the degree of caution already adopted in the RWC stress scenario, the Directors concluded that no 
impairment of either vessel was necessary, and that there would need to be a reasonably significant change in the key 
assumptions for this to be the case.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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161

In the prior year, as a result of the Group planning to vacate most of its properties (Note 38), management concluded that this 
constituted an indicator of impairment and duly conducted an impairment review of the Group’s freehold land and buildings as 
at 31 January 2021, with the exception of the main Head Office building which was not intended to be vacated. In relation to 
these freehold properties, value-in-use was negligible and so the Group obtained market valuations to determine the fair 
value of each building. The outcome of these impairment reviews concluded that an impairment charge totalling £5.0m should 
be recognised against the Group’s assets as at 31 January 2021. At 31 January 2021, the Group reclassified freehold land and 
buildings with a net book value of £16.9m to assets held for sale (Note 38).

During the current year, the Group declassified one of the properties classified as held for sale at 31 January 2021, to 
property, plant and equipment since it was no longer being actively marketed for disposal (Note 38). The carrying value of this 
property as at 31 January 2021 was £3.0m. 

18 Right-of-use assets

Cost

At 1 February 2020

Additions

Disposals

Disposed of with subsidiary undertakings

Transfer of asset class

Effect of modification of lease terms

Other movements

At 31 January 2021

Additions

Disposals

Transfer of asset class

Effect of modification of lease terms

At 31 January 2022

Depreciation and impairment

At 1 February 2020

Provided during the year

Impairment of assets

Disposals

Disposed of with subsidiary undertakings

Transfer of asset class

Effect of modification of lease terms

Other movements

At 31 January 2021

Provided during the year

Disposals

Transfer of asset class

Effect of modification of lease terms

At 31 January 2022

Net book value

At 31 January 2022

At 31 January 2021

Long 
leasehold 
land and 
buildings  
£m

13.5

–

(1.9)

(1.1)

–

(8.4)

–

2.1

1.3

(0.7)

4.0

(5.1)

1.6

3.6

0.7

0.1

(1.5)

(0.6)

–

(0.7)

–

1.6

0.1

(0.7)

4.1

(5.0)

0.1

River 
cruise 
ships 
£m

29.4

–

–

–

–

(29.4)

–

–

33.5

–

–

–

33.5

18.4

0.9

–

–

–

–

(19.3)

–

–

0.7

–

–

–

0.7

Plant and 
equipment  
£m

8.3

0.8

(0.5)

–

(3.2)

–

0.5

5.9

1.0

(1.2)

0.9

–

6.6

3.5

1.5

–

(0.4)

–

(1.5)

–

0.5

3.6

1.5

(0.4)

0.2

–

4.9

Total  
£m

51.2

0.8

(2.4)

(1.1)

(3.2)

(37.8)

0.5

8.0

35.8

(1.9)

4.9

(5.1)

41.7

25.5

3.1

0.1

(1.9)

(0.6)

(1.5)

(20.0)

0.5

5.2

2.3

(1.1)

4.3

(5.0)

5.7

1.5

32.8

1.7

36.0

0.5

–

2.3

2.8

Saga plc Annual Report and Accounts 2022 
 
 
162

18 Right-of-use assets continued

The depreciation charge for the year is analysed as follows:

Cost of sales

Administrative and selling expenses (Note 4)

2022 
£m

1.6

0.7

2.3

2021 
£m

1.6

1.5

3.1

During the year, the Group disposed of assets with a net book value of £0.8m (2021: £0.5m). The profit arising on disposal was 
£0.1m (2021: £0.4m loss). 

The total cash outflow for leases amounted to £4.4m (2021: £5.0m).

In the year ended 31 January 2021, modification of lease terms relating to river cruise ships resulted from the impact of the 
COVID-19 pandemic on the Travel business. The Group entered into multi-year agreements to lease the use of river cruise vessels 
to operate its river cruise tours. As such, the Group recognised a right-of-use asset and corresponding lease liability when those 
lease agreements became effective. From March 2020, the Group suspended its Travel operations, including its river cruise tours, 
as a result of the restrictions placed on international travel from the impact of the COVID-19 pandemic. The Group then 
subsequently curtailed its river cruise agreements during the financial year, and accordingly derecognised the right-of-use assets 
held on the statement of financial position in respect of those agreements. The Group also derecognised the corresponding lease 
liabilities, which contributed to a reduction in lease liabilities during the financial year ended 31 January 2021 (Note 37a). Lease 
agreements that were modified in the year ended 31 January 2021, also ended within the same financial year.

River cruise ship additions in the year ended 31 January 2022 relate to the river cruise vessel, Spirit of the Rhine (Note 37a).

In the year ended 31 January 2021, modification of lease terms relating to long leasehold land and buildings resulted from 
the Group’s decision to initiate an active programme to locate buyers for a number of its freehold properties (Note 38) due 
to a relationship existing between the use of one of these freehold properties and the use of one of the long leasehold land 
buildings. In addition, the modification of lease terms relating to long leasehold land and buildings resulted in a gain of £3.2m 
being reported in the income statement in the prior year.

In the year ended 31 January 2022, the modification of lease terms relating to long leasehold land and buildings resulted in 
a gain of £0.3m being reported in the income statement in the prior year.

a) Impairment review of right-of-use assets
During the year, the Group took delivery of the river cruise ship, Spirit of the Rhine, under a 10-year lease. The ship’s first 
cruise season was initially planned to commence on 1 April 2021, but due to the impact of the COVID-19 pandemic, the start 
of the first season was delayed for several months. The Group did not therefore take control of the asset until the ship’s 
inaugural cruise took place in September 2021, at which point a right-of-use asset was recognised and corresponding lease 
liability was capitalised on the statement of financial position.

Given the carrying value of the asset is quantitatively material to the Group, combined with the ongoing adverse impacts of 
the COVID-19 pandemic on the wider travel industry, which constitute an indicator of impairment, management deemed it 
necessary to conduct an impairment review on Spirit of the Rhine at 31 January 2022.

The recoverable amount of the vessel was determined based on a value-in-use calculation using cash flow projections from the Group’s 
five-year financial forecasts to 2026/27 and applying a constant annual growth rate of 2% thereafter for subsequent periods until the 
end of the ship’s useful economic life of 10 years. This has then been discounted back to present value using a suitably risk-adjusted 
discount rate. The underlying forecast cash flows were updated for the latest impact of the COVID-19 pandemic. In addition, a stress 
test of the potential adverse medium-term impact that the pandemic may have on demand for river cruises was also considered, by 
assuming the need for a two-month layup of the vessel in April and May 2022, and with load factors capped at 75% for the remainder 
of 2022/23 and at 80% for the duration of 2023/24. The annual growth rate beyond the fifth year of management forecasts was also 
reduced to 1.5% in the stress test scenario, reflecting a more cautious outlook for long-term growth in the UK economy.

The cash flows were discounted to present value using a pre-tax discount rate of 5.2%, which effectively represents a 
market-participant’s view of the pre-tax cost of debt of the river cruise business. This is because by the very nature of how the 
carrying value of the right-of-use asset arises as the present value of future lease payments at the inception of the lease, a 
market-participant would expect to finance such an asset purely with debt. As at 31 January 2022, the headroom for the ship 
against its carrying value was as follows:

Spirit of the Rhine

Headroom £m

Central scenario

RWC stress test scenario

7.9

6.5

Based on these impairment tests, and looking at the likelihood of a range of outcomes, the Group is satisfied that there was 
headroom over and above the carrying value of Spirit of the Rhine. Management considered that there was no reasonable 
possible change in the key assumptions made in its impairment assessment that would give rise to an impairment of the 
carrying value of this vessel.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 202219 Financial assets and financial liabilities

a) Financial assets

FVTPL

Foreign exchange forward contracts

Loan funds

Money market funds

FVTPL designated in a hedging relationship

Foreign exchange forward contracts

Fuel oil swaps

FVOCI

Debt securities

Amortised cost

Deposits with financial institutions 

Total financial assets

Current

Non-current

Total financial assets (as above and presented on the face of the statement of financial position)

Trade receivables (Note 23)

Other receivables (Note 23)

Cash and short-term deposits (Note 25)

Total financial assets (including cash and short-term deposits, trade and other receivables)

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£m

0.6

6.2

66.8

73.6

0.1

–

0.1

2022 
£m

0.4

6.2

29.2

35.8

0.3

1.2

1.5

280.8

280.8

261.9

261.9

14.0

14.0

24.2

24.2

332.1

359.8

110.0

222.1

332.1

2022 
£m

332.1

112.2

17.3

226.9

688.5

105.2

254.6

359.8

2021 
£m

359.8

117.7

33.0

101.6

612.1

Debt securities, loan funds, money market funds and deposits with financial institutions relate to monies held by the Group’s 
Insurance business, are subject to contractual restrictions and are not readily available to be used for other purposes within 
the Group.

Debt securities, where the contractual cash flows are solely principal and interest, and the objective of the Group’s business 
model is achieved both by collecting contractual cash flows and selling financial assets, are classified as FVOCI. On disposal 
of these debt securities, any related balance within the fair value reserve is reclassified to other gains/(losses) within profit 
or loss.

Deposits with financial institutions, where the contractual cash flows are solely principal and interest and the objective of 
the Group’s business model is achieved by holding the asset in order to collect contractual cash flows, are classified as 
measured at amortised cost. The fair values of financial assets held at amortised cost are not materially different from their 
carrying amounts.

Interest return on floating rate investments held by the Group’s insurance underwriting business was linked to LIBOR. The 
Group adopted ‘Interest rate benchmark reform – phase 2 (amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16)’ during 
the year (Note 2.5). In the UK, LIBOR was replaced by SONIA from the end of 2021. Subsequent to these amendments being 
adopted, interest return on floating rate investments held by the Group’s insurance underwriting business is linked to SONIA.

Saga plc Annual Report and Accounts 2022 
 
 
164

19 Financial assets and financial liabilities continued

b) Financial liabilities

FVTPL

Foreign exchange forward contracts

FVTPL designated in a hedging relationship

Foreign exchange forward contracts

Fuel oil swaps

Amortised cost

Bonds and bank loans (Note 30)

Lease liabilities

Bank overdrafts

Total financial liabilities

Current

Non-current

Total financial liabilities (as above and presented on the face of the statement of financial position)

Trade payables (Note 26)

Other payables (Note 26)

Total financial liabilities (including trade and other payables)

2022 
£m

2021 
£m

1.3

1.3

2.7

–

2.7

896.5

35.3

0.4

1.3

1.3

2.1

0.2

2.3

817.1

4.4

1.5

932.2

823.0

936.2

826.6

56.1

880.1

936.2

2022 
£m

936.2

124.8

8.1

1,069.1

10.4

816.2

826.6

2021 
£m

826.6

115.5

5.1

947.2

Except for the Group’s bonds, the fair values of financial liabilities held at amortised cost are not materially different from 
their carrying amounts, since the interest payable on those liabilities is close to current market rates. The fair value of the 
Group’s bonds (Note 30) at 31 January 2022 is £382.5m (2021: £226.8m). 

All financial assets that are measured at FVTPL are mandatorily measured at FVTPL and all financial liabilities that are 
measured at FVTPL meet the definition of held for trading.

c) Fair values
Financial instruments held at fair value are valued using quoted market prices or other valuation techniques.

Valuation techniques include net present value and discounted cash flow models, and comparison to similar instruments for 
which market observable prices exist. Assumptions and market observable inputs used in valuation techniques include foreign 
currency exchange rates and future oil prices.

The objective of using valuation techniques is to arrive at a fair value determination that reflects the price of the financial 
instrument at the reporting date, which would have been determined by market participants acting at arm’s length.

Observable prices are those that have been seen either from counterparties or from market pricing sources, including 
Bloomberg. The use of these depends upon the liquidity of the relevant market.

Financial instruments held at fair value have been categorised into a fair value measurement hierarchy as follows:

i) Level 1
These are valuation techniques that are based entirely on quoted market prices in an actively traded market and are the most 
reliable. All money market funds, loan funds and debt securities are categorised as Level 1 as the fair value is obtained directly 
from the quoted active market price.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022165

ii) Level 2
These are valuation techniques for which all significant inputs are taken from observable market data. These include valuation 
models used to calculate the present value of expected future cash flows and may be employed either when no active market 
exists or when there are quoted prices available for similar instruments in active markets.

The models incorporate various inputs including the credit quality of counterparties, interest rate curves and forward rate 
curves of the underlying instrument.

All the derivative financial instruments are categorised as Level 2 as the fair values are obtained from the counterparty, 
brokers or valued using observable inputs. Where material, credit valuation adjustment (CVA)/debit valuation adjustment 
(DVA) risk adjustment is factored into the fair values of these instruments. As at 31 January 2022, the marked-to-market 
values of derivative assets are net of a credit valuation adjustment attributable to derivative counterparty default risk.

The fair values are periodically reviewed by the Group’s Treasury Committees.

iii) Level 3
These are valuation techniques for which any one or more significant inputs are not based on observable market data.

The following tables provide the quantitative fair value hierarchy of the Group’s financial assets and financial liabilities that 
are held at fair value:

At 31 January 2022

At 31 January 2021

Level 1 
£m

Level 2 
£m

Level 3 
£m

Total 
£m

Level 1 
£m

Level 2 
£m

Level 3 
£m

Total 
£m

–

–

6.2

280.8

29.2

–

–

0.7

1.2

–

–

–

4.0

–

–

–

–

–

–

–

–

0.7

1.2

6.2

280.8

29.2

–

–

6.2

261.9

66.8

4.0

–

–

–

0.7

–

–

–

–

3.4

0.2

–

–

–

–

–

–

–

0.7

–

6.2

261.9

66.8

3.4

0.2

Financial assets measured at fair value

Foreign exchange forwards 

Fuel oil swaps

Loan funds

Debt securities 

Money market funds

Financial liabilities measured at fair value

Foreign exchange forwards 

Fuel oil swaps

Financial assets for which fair values are 
disclosed

Deposits with institutions

–

14.0

–

14.0

–

24.2

–

24.2

Financial liabilities for which fair values are 
disclosed

Bonds and bank loans

Lease liabilities

Bank overdrafts

–

–

–

879.0

35.3

0.4

–

–

–

879.0

35.3

0.4

–

–

–

793.9

4.4

1.5

–

–

–

793.9

4.4

1.5

There have been no transfers between Level 1 and Level 2 and no non-recurring fair value measurements of assets and 
liabilities during the year (2021: none). The Group’s policy is to recognise transfers into, and out of, fair value hierarchy levels 
as at the end of the reporting period.

The values of the debt securities, money market funds and loan funds are based upon publicly available market prices.

Foreign exchange forwards are valued using current spot and forward rates discounted to present value. They are also 
adjusted for counterparty credit risk using credit default swap (CDS) curves. Fuel oil swaps are valued with reference to the 
valuations provided by third parties, which use current Platts index rates, discounted to present value.

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Saga plc Annual Report and Accounts 2022 
 
 
 
166

19 Financial assets and financial liabilities continued

d) Cash flow hedges
i) Forward currency risk
During the year ended 31 January 2022, the Group designated 298 foreign exchange forward currency contracts as hedges 
of highly probable foreign currency cash expenses in future periods. These contracts are entered into to minimise the 
Group’s exposure to foreign exchange risk.

Designated in the year

At 31 Jan 2022

At 31 Jan 2021

Foreign currency cash flow hedging instruments

Volume

Euro (EUR)

US dollar (USD)

Other currencies

Total

78

58

162

298

£m

(0.8)

0.2

–

(0.6)

Volume

133

86

212

431

£m

(2.5)

0.1

–

(2.4)

Volume

92

82

113

287

£m

(0.7)

(1.2)

(0.1)

(2.0)

Hedging instruments for other currencies are in respect of Australian dollars, Canadian dollars, Swiss francs, Japanese yen, 
New Zealand dollars, Norwegian krone, Thai baht, Chinese yuan, Danish krona and South African rand.

ii) Commodity price risk
The Group uses derivative financial instruments to mitigate the risk of adverse changes in the price of fuel. The Group enters 
into fixed price contracts (swaps) in the management of its fuel price exposures. These contracts are expected to reduce the 
volatility attributable to price fluctuations of fuel and are designated as cash flow hedges. Hedging the price volatility of 
forecast fuel purchases is in accordance with the risk management strategy outlined by the Board of Directors.

Commodity cash flow hedging instruments

Hedging instruments

Volume

36

£m

1.6

Volume

36

£m

1.2

Volume

22

£m

(0.2)

Designated in the year

At 31 Jan 2022

At 31 Jan 2021

iii) Hedge maturity profile
The table below summarises the present value of the highly probable forecast cash flows that have been designated in a 
hedging relationship as at 31 January 2022. These cash flows are expected to become determined in profit or loss in the same 
period in which the cash flows occur.

Determination period

1 February 2022 to 31 July 2022

1 August 2022 to 31 January 2023

1 February 2023 to 31 July 2023

1 August 2023 to 31 January 2024

Total

EUR 
£m

22.1

15.6

12.5

10.0

60.2

USD 
£m

17.0

16.5

1.4

0.7

35.6

Other 
currencies 
£m

Currency 
hedges 
£m

Fuel 
hedges 
£m

2.5

3.8

0.6

0.2

7.1

41.6

35.9

14.5

10.9

102.9

0.8

0.4

–

–

1.2

Total 
£m

42.4

36.3

14.5

10.9

104.1

During the year, the Group recognised net gains of £2.1m (2021: £6.0m gains) on cash flow hedging instruments through OCI 
into the hedging reserve. Additionally, the Group recognised net gains of £nil (2021: £16.3m gains) through OCI into the 
hedging reserve, in relation to the specific hedging instrument for the acquisition of two new ships. The overall net gains were 
£2.1m (2021: £22.3m gains). The Group has recognised £nil gains (2021: £nil) through the income statement in respect of the 
ineffective portion of hedges measured during the year.

During the year, the Group has de-designated 96 foreign currency forward contracts, with a transaction value of £18.8m, 
where forecast cash flows are no longer expected to occur with a sufficiently high degree of certainty to meet the 
requirements of IFRS 9. The accumulated gains in relation to these contracts of £0.7m have been reclassified from the 
hedging reserve into profit or loss during the year. The Group has not de-designated any fuel oil swaps during the year. During 
the year, the Group recognised a £1.2m gain (2021: £2.5m gain) through the income statement in respect of matured hedges 
which have been recycled from OCI. In the prior year the Group also recognised a £2.7m loss in property, plant and 
equipment, in respect of matured hedges which have been recognised directly from the hedging reserve.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022167

20 Financial risk management objectives and policies
The Group’s principal financial liabilities comprise loans and borrowings, and trade and other payables. The main purpose of 
the loans and borrowings financial liabilities is to finance the Group’s operations and to provide guarantees to support its 
operations. The Group’s principal financial assets include debt securities, deposits with financial institutions, money market 
funds, loan funds, and trade and other receivables, and cash and short-term deposits. The Group also enters into derivative 
transactions such as foreign exchange forward contracts, fuel and gas oil swaps and interest rate swaps to manage its 
exposures to various risks.

The Group is exposed to market risk, credit risk, liquidity risk, insurance risk and operational risk. The Group’s senior 
management oversees these risks, supported by the Group Treasury function and Treasury Committees within the key areas 
of the Group that advise on financial risks and the appropriate financial risk governance framework for the Group. These 
functions and Committees ensure that the Group’s financial risks are governed by appropriate policies and procedures and 
that financial risks are identified, measured and managed in accordance with the Group’s policies and risk objectives. All 
derivative activities are for risk management purposes and are carried out by the Group’s Treasury function. It is the Group’s 
policy that no trading in derivatives for speculative purposes may be undertaken.

The Group manages concentration risk on its financial assets through a policy of diversification that is outlined in the Group 
Treasury Policy and approved by the Board. The policy defines the exposure limit by asset class and to third-party institutions 
based on the credit ratings of the individual counterparties, combined with the views of the Board. On a monthly basis, 
exposure to each asset class and counterparty is calculated and reported, and compliance with the policy is monitored.

The Board of Directors reviews and agrees policies for managing each of these risks, which are summarised below.

a) Market risk
Market risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate due to changes in market 
prices. The Group is exposed to the following market risk factors:

•  Foreign currency risk
•  Commodity price risk
•  Equity prices
•  Interest rate risk

The Group has policies and limits approved by the Board for managing the market risk exposure. These set out the principles 
that the business should adhere to for managing market risk and establishing the maximum limits that the Group is willing to 
accept considering strategy, risk appetite and capital resources. The Group has the ability to monitor market risk exposure 
on a daily basis and has established limits for each component of market risk.

The Group uses derivatives for hedging its exposure to foreign currency and fuel oil price risks. The market risk policy 
explicitly prohibits the use of derivatives for speculative purposes. For risk exposures that the Group hedges and for which 
the Group applies hedge accounting, ineffectiveness may arise if the timing of the forecast transaction changes from what 
was originally estimated, or if there are changes in the credit risk of the derivative counterparty. Hedge effectiveness is 
determined at the inception of the hedge relationship, and through periodic prospective effectiveness assessments, to 
ensure that an economic relationship exists between the hedged item and hedging instrument. The hedge ratio of the hedging 
relationship is the same as that resulting from the quantity of the hedged item that the Group actually hedges and the 
quantity of the hedging instrument that the Group actually uses to hedge that quantity of hedged item.

Equity exposures are managed within allocation parameters agreed by the Board and with reference to agreed benchmarks.

i) Foreign currency risk
Foreign currency risk is the risk that the fair value of future cash flows of a financial asset or liability will fluctuate because of 
changes in foreign exchange rates. The Group’s exposure to the risk of changes in foreign exchange rates relates primarily 
to the Group’s operating activities (when revenue or expense is denominated in a different currency from the Group’s 
functional currency).

The Group uses foreign exchange forward contracts to manage the majority of its transaction exposures. The foreign 
exchange forward contracts, some of which are formally designated as hedging instruments, are entered into for periods 
consistent with the foreign currency exposure of the underlying transactions, generally from one to 24 months. The foreign 
exchange forward contracts vary with the level of expected foreign currency sales and purchases.

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Saga plc Annual Report and Accounts 2022 
 
 
168

20 Financial risk management objectives and policies continued

a) Market risk continued
i) Foreign currency risk continued
The following table demonstrates the sensitivity of the fair value of forward exchange contracts to a 5% change in US dollar 
and Euro exchange rates, with all other variables held constant. The Group’s exposure to foreign currency changes for all 
other currencies is not material. The impact is shown net of tax at the current rate.

2022

2021

Sensitivity of +/– 5% forex 
rate change in

Effect on the fair value of 
forward exchange 
contracts

Effect on profit after tax 
and equity

EUR

USD

EUR 

USD

+/– £3.5m

+/– £2.1m

+/– £3.5m

+/– £2.5m

+/– £0.7m

+/– £0.4m

+/– £1.4m

+/– £0.5m

To the extent that forward exchange contracts are held as part of effective hedging relationships, any change to the fair value 
of the instrument will be offset by an equal and opposite change to the cost of the hedged item, resulting in no effect on profit 
after tax and equity.

ii) Commodity price risk
The Group is affected by the price volatility of certain commodities. Its operating activities require the ongoing purchase of 
fuel and gas oil to sail its cruise ships and therefore require a continuous supply of fuel and gas oil. The volatility in the price of 
fuel and gas oil has led to the decision to enter into commodity fuel and gas oil swap contracts. These contracts are expected 
to reduce the volatility attributable to price fluctuations of fuel and gas oil. Managing the price volatility of forecast oil 
purchases is in accordance with the risk management strategy outlined by the Board of Directors.

The Group manages the purchase price using forward commodity purchase contracts based on future forecast fuel oil requirements.

The following table shows the sensitivity of the fair value of fuel oil swaps to changes in the underlying fuel oil price (US dollar) 
with all other variables held constant. The impact is shown net of tax at the current rate.

2022

2021

Sensitivity of +/– 5% rate 
change in

Effect on profit after tax 
and equity

USD – Fuel oil price

+/– £0.0m

USD – Fuel oil price

+/– £0.0m

iii) Interest rate risk
Interest rate risk arises primarily from medium and long-term investments in fixed interest securities. The market value of 
these investments is affected by the movement in interest rates. This is managed by a policy of holding the majority of 
investments to maturity by closely matching asset and liability duration.

It is also ensured that the investment portfolio has a diversified range of investments such that there is a combination of fixed 
and floating rate securities, as well as other types of investment such as Retail Price Index (RPI) linked securities.

Interest rate risk also arises in respect of the Group’s borrowings where the interest rate attaching to those borrowings is 
not fixed. Where the Group perceives there to be a significant interest rate risk, it manages its exposure to such risks by 
purchasing interest rate caps to limit the risk.

The following table shows the sensitivity of financial assets and liabilities to changes in, SONIA as at 31 January 2022, and 
LIBOR as at 31 January 2021 (Note 2.5). The impact is shown net of tax at the current rate.

2022

2021

Sensitivity of +/– 1% 
rate change in

Effect on profit after tax 
and equity

SONIA

+/– £0.6m

LIBOR 

+/– £0.2m

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022169

b) Credit risk
Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, 
leading to a financial loss. The Group is exposed to credit risk in relation to its financial and reinsurance assets, outstanding 
derivatives, and trade and other receivables. The Group assesses its counterparty exposure in relation to the investment of 
surplus cash, fuel oil and foreign currency contracts, and undrawn credit facilities. The Group primarily uses published credit 
ratings to assess counterparty strength and therefore define the credit limit for each counterparty in accordance with 
approved treasury policies.

The credit risk in respect of trade and other receivables is generally limited as payment from customers is generally required 
before services are provided. At 31 January 2022, the maximum exposure to credit risk for trade receivables by operating 
segment was as follows:

Insurance

Travel

Other Businesses and Central Costs

2022 
£m

42.6

2.3

2.3

47.2

2021 
£m

39.9

2.2

5.2

47.3

The variance between the quantum of the maximum exposure to credit risk for trade receivables (above) and total of trade 
receivables presented in ‘Trade and other receivables’ (Note 23) primarily relates to insurance instalment gross premium 
debtors due from customers, for which a corresponding related creditor exists with third-party insurers for the net premium. 
In the event of payment obligation default by a customer no longer on risk, the impairment of the debtor balance by the Group 
would lead to a corresponding reduction in the related creditor with, or refund of net premium from, the third-party insurer. 
In the event of payment obligation default by a customer remaining on risk, the impairment of the debtor balance by the 
Group would not lead to a corresponding reduction in the related creditor with, or refund of net premium from, the third-
party insurer, and the Group would bear the credit risk relating to the debtor balance.

The Group uses an allowance matrix to measure the ECLs of trade receivables from individual customers, which comprise a 
very large number of small balances. The loss allowance required for these receivables is calculated in line with the simplified 
method for trade receivables per IFRS 9, whereby lifetime ECLs are recognised irrelevant of the credit risk. The loss 
allowance is based on a combination of: (i) aged debtor analysis; (ii) historical experience of write-offs for each receivable; 
(iii) any specific indicators of credit deterioration observed; and (iv) management judgement. Loss rates are based on the 
probability of a receivable progressing through successive stages of delinquency to write-off. Financial assets are written off 
when there is no reasonable expectation of recovery, such as a debtor failing to engage in a repayment plan with the Group.

On that basis, the loss allowance as at 31 January 2022 and 31 January 2021 was determined as follows for trade receivables:

31 January 2022

Expected loss rate

Gross carrying amount – trade receivables 
(Note 23)

Current

1%

< 30 
days

13%

30-60 
days

4%

61-90 
days

6%

91-120 
days

4%

> 120 
days

39%

Total 

£101.7m

£1.2m

£0.5m

£0.4m

£0.4m £10.7m £114.9m

Loss allowance (Note 23)

£0.6m £0.2m £0.0m £0.0m £0.0m

£4.2m £5.0m

31 January 2021

Expected loss rate

Gross carrying amount – trade receivables 
(Note 23)

Current

0%

< 30 
days

25%

30-60 
days

38%

61-90 
days

29%

91-120 
days

22%

> 120 
days

63%

Total 

£107.5m

£1.6m

£0.8m

£0.7m

£0.9m £20.1m £131.6m

Loss allowance (Note 23)

£0.1m £0.4m £0.3m £0.2m £0.2m £12.7m £13.9m

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Saga plc Annual Report and Accounts 2022 
 
 
170

20 Financial risk management objectives and policies continued

b) Credit risk continued
The loss allowance for trade receivables reconciles to the opening allowances as follows:

Opening loss allowance at 1 February

Decrease in loan loss allowance recognised in profit or loss during the year

Receivables written off during the year as uncollectable

Unused amount reversed

Closing loss allowance at 31 January

2022 
£m

13.9

(8.3)

(0.5)

(0.1)

5.0

2021 
£m

21.2

(5.5)

(1.7)

(0.1)

13.9

The Group’s loss allowance has reduced during the current year following the outsourcing of the Insurance segment’s credit 
hire business during the period.

Credit risk in relation to deposits, debt securities and derivative counterparties is managed by the Group’s Treasury function 
in accordance with the Group’s policy. Investments of surplus funds are made only with approved counterparties and within 
credit limits assigned to each counterparty. Counterparty credit limits are reviewed on a regular basis and updated 
throughout the year subject to approval by the Board. The limits are set to minimise the concentration of risks and therefore 
mitigate financial loss through any potential counterparty failure.

The Group is exposed to the risk of default on the reinsurance arrangements in its insurance business when amounts 
recoverable under those arrangements become due. The Group has entered into a funds-withheld quota share reinsurance 
contract to reduce its exposure to credit risk. Credit risk in respect of reinsurance arrangements is assessed at the time of 
entering into a reinsurance contract. The Group’s reinsurance programme is only placed with reinsurers which meet the 
Group’s financial strength criteria.

The Group’s maximum exposure to credit risk for the components of the statement of financial position at 31 January 2022 
and 31 January 2021 is the gross carrying amount except for derivative financial instruments. The Group’s maximum exposure 
for financial guarantees and financial derivative instruments is noted under liquidity risk. None of the financial assets were 
impaired at the reporting date.

The Group’s financial assets and reinsurance assets are analysed by Moody’s credit risk rating as follows:

Ratings analysis
31 January 2022 
£m

Debt securities

Money market funds

Deposits with financial institutions

Derivative assets

Loan funds

Reinsurance assets

Total

31 January 2021 
£m

Debt securities

Money market funds

Deposits with financial institutions

Derivative assets

Loan funds

Reinsurance assets

Total

AAA

20.2

29.2

–

–

–

49.4

–

49.4

AAA

23.1

66.8

–

–

–

89.9

–

89.9

AA

94.4

–

–

–

–

94.4

36.3

130.7

AA

73.9

–

24.2

–

–

98.1

39.7

137.8

A

68.0

–

14.0

1.8

–

83.8

29.1

112.9

A

71.5

–

–

0.2

–

71.7

31.9

103.6

BBB

98.2

–

–

0.1

–

98.3

–

98.3

BBB

93.4

–

–

0.5

–

93.9

–

93.9

Unrated

–

–

–

–

6.2

6.2

–

6.2

Unrated

–

–

–

–

6.2

6.2

–

6.2

Total

280.8

29.2

14.0

1.9

6.2

332.1

65.4

397.5

Total

261.9

66.8

24.2

0.7

6.2

359.8

71.6

431.4

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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c) Liquidity risk
Liquidity risk is the risk that the Group, although solvent, either does not have available sufficient financial resources to enable 
it to meet its obligations as they fall due or can secure them only at excessive cost. The Group’s approach to managing 
liquidity risk is to evaluate current and expected liquidity requirements to ensure that it maintains sufficient reserves of cash 
or availability on its RCF. The Group manages its obligations to pay claims to policyholders as they fall due by matching the 
maturity of investments to the expected maturity of claims payments.

The table below analyses the maturity of the Group’s financial liabilities and insurance contract liabilities on contractual 
payments. The analysis of non-derivative financial liabilities is based on the remaining period at the reporting date to the 
contractual maturity date. The analysis of claims outstanding is based on the expected dates on which the claims will be 
settled and is before discounting, gross of reinsurance.

31 January 2022 
£m

Bonds and bank loans

Interest on bonds and bank loans

Insurance contract liabilities

Derivative liabilities

31 January 2021 
£m

Bonds and bank loans9

Interest on bonds and bank loans

Insurance contract liabilities

Derivative liabilities

On demand

Less than 
1 year

46.4

32.7

88.0

3.7

–

–

–

–

–

1 to 2 
years

62.2

31.3

50.1

0.3

2 to 5 
years

572.0

65.4

76.8

–

Over 
5 years

235.0

20.0

115.9

–

Total

915.6

149.4

330.8

4.0

170.8

143.9

714.2

370.9

1,399.8

On demand

Less than 
1 year

–

–

–

–

–

–

27.4

88.9

2.1

118.4

1 to 2 
years

46.4

26.5

64.3

1.5

2 to 5 
years

500.1

46.9

92.7

–

Over 
5 years

289.1

27.9

144.8

–

Total

835.6

128.7

390.7

3.6

138.7

639.7

461.8

1,358.6

d) Insurance risk
Insurance risk arises from the inherent uncertainties as to the occurrence, cost and timing of insured events that could lead 
to significant individual or aggregated claims in terms of quantity or value. This could be for a number of reasons, including 
weather-related events, large individual claims, changes in claimant behaviour patterns such as increased levels of fraudulent 
activities, the use of PPOs, prospective or retrospective legislative changes, unresponsive and inaccurate pricing or reserving 
methodologies and the deterioration in the Group’s ability to effectively and efficiently handle claims while delivering excellent 
customer service.

The Group manages insurance risk within its risk management framework as set out by the Board. The key policies and 
processes of mitigating these risks have been implemented, which include underwriting partnership arrangements, 
reinsurance excess of loss contracts, pricing policies and claims management, and administration policies.

i) Underwriting and pricing risk
The Group primarily underwrites motor insurance for private cars in the UK. The book consists of a large number of individual 
risks which are widely spread geographically, which helps to minimise concentration risk. The Group has controls in place to 
restrict access to its products to only those risks that it wishes to underwrite.

The Group has management information to allow it to monitor underwriting performance on a continuous basis and the ability 
to make pricing and underwriting changes quickly. The Group undertakes detailed statistical analysis of underwriting 
experience for each rating factor and combination of rating factors, to enable it to adjust pricing for emerging trends.

ii) Reserving risk
Reserving risk is the risk that insufficient funds have been set aside to settle claims as they fall due. The Group undertakes 
regular internal actuarial reviews and commissions external actuarial reviews at least once a year. These reviews estimate the 
future liabilities in order to consider the adequacy of the provisions.

Claims which are subject to PPOs are a significant source of uncertainty in the claim’s reserves. Cash flow projections are 
undertaken for PPO claims to estimate the gross and net of reinsurance provisions required. PPO provisions are discounted 
to reflect expectations of future investment returns and cost inflation.

In the year to 31 January 2022, the Group considered the additional latency risk to claims cost development caused by the 
impact of the COVID-19 pandemic and recognised an additional claims reserve above actuarial best estimate to cover this 
specific risk. The latency risk provision in relation to the COVID-19 pandemic has been reduced since 31 January 2021 
reflective of the improvement in the COVID-19 outlook.

9 

In March 2021, the Group reached agreement of a one-year extension to the debt deferral on its cruise ship facilities (Note 30). This has resulted in the debt 
repayments on the cruise ship facilities within the bonds and bank loans profile disclosed above being amended for this one-year deferral

Saga plc Annual Report and Accounts 2022 
 
 
172

20 Financial risk management objectives and policies continued

d) Insurance risk continued
iii) Reinsurance
The Group purchases reinsurance to reduce the impact of individual large losses or accumulations from a single catastrophic 
event. During 2018, the Group entered into a funds-withheld quota share reinsurance contract that reinsures 80% of the 
Group’s motor claims risks limited by a loss ratio cap of 130%, effective from 1 February 2019. Prior to this, the Group had a 
funds-withheld quota share reinsurance contract in place that reinsured 75% of the Group’s motor claims risks limited by a loss 
ratio cap of 120%. The Group also purchases individual excess of loss protections for the motor portfolio to limit the impact of 
a single large claim. Similar protections are in place for all years for which the Group has underwritten motor business.

Reinsurance recoveries on individual excess of loss protections can take many years to collect, particularly if a claim is subject 
to a PPO. This means that the Group has exposure to reinsurance credit risk for many years. Reinsurers are therefore 
required to have strong credit ratings and their financial health is regularly monitored.

iv) Sensitivities
The following table demonstrates the impact on profit and loss and equity of a five-percentage point variation in the recorded 
loss ratio at 31 January 2022 and 31 January 2021. The impact of a 5% change in claims outstanding is also shown at the same 
dates. The impact is shown net of reinsurance and tax at the current rate. The impact to the statement of financial position as 
at 31 January 2022 and 31 January 2021 of a 0.25% percentage point change in discount rate for PPOs is also shown.

Impact of a five-percentage point change in loss ratio 

Impact of 5% change in claims outstanding

2022

2021

+/– £3.3m +/– £3.2m

+/– £4.1m +/– £4.6m

Impact of a 0.25 percentage point change in discount rate for PPOs

+/– £2.2m +/– £3.2m

e) Operational risk
Effective operational risk management requires the Group to identify, assess, manage, monitor, report and mitigate all areas 
of exposure. The Group operates across a range of segments and operational risk is inherent in all of the Group’s products 
and services, arising from the operation of assets, from external events and dependencies, and from internal processes 
and systems.

The Group manages its operational risk through the risk management framework agreed by the Board, and through the use 
of risk management tools which, together, ensure that operational risks are identified, managed and mitigated to the level 
accepted, and that contingency processes and disaster recovery plans are in place. Regular reporting is undertaken to 
segment boards and includes details of new and emerging risks, as well as monitoring of existing risks. Testing of contingency 
processes and disaster recovery plans is undertaken to ensure the effectiveness of these processes. The resilience of the 
Group’s disaster recovery plans was demonstrated during the COVID-19 lockdown. The Group was able to quickly move 
office-based colleagues to working from home arrangements, ensuring that it was able to continue to support existing and 
new customers through the contact centre and support functions.

All of the Group’s operations are dependent on: the proper functioning of its IT and communication systems; its properties and 
other infrastructure assets; the need to adequately maintain and protect customer and employee data and other information; 
and the ability of the Group to attract and retain colleagues. Specific areas of operational risk by segment include:

i) Insurance
The Insurance segment is required to comply with various operational regulatory requirements, primarily in the UK but also 
within Gibraltar for its Underwriting business. To the extent that significant external events could increase the incidence of 
claims, these would place additional strain on the claims handling function but any financial impact of such an event is 
considered to be an insurance risk.

ii) Travel
The Travel segment operates two cruise ships, which are the Group’s largest trading assets. Risk to the operation of these 
cruise ships arises from the impact of mechanical or other malfunction, non-compliance with regulatory requirements, and 
from global weather and socio-economic events. The tour holidays operated by the segment are also affected by global 
weather and socio-economic events which impact either the Group directly, or its suppliers. The Travel segment is in 
operation with multiple suppliers which minimises the impact of any socio-economic events affecting its suppliers. The 
COVID-19 pandemic has created an unprecedented challenge for the Group and a high level of uncertainty for all companies. 
Further detail relating to this is provided within the basis of preparation and going concern sections in Note 2.1 on 
pages 126-127.

iii) Other Businesses and Central Costs
The financial services business is required to comply with various operational regulatory requirements in the UK.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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21 Interests in unconsolidated structured entities
A structured entity is defined as an entity that has been designed so that voting or similar rights are not the dominant factor 
in deciding who controls the entity, such as when any voting rights relate to the administrative tasks only and the relevant 
activities are directed by means of contractual agreements. The Group has interests in unconsolidated structured entities in 
the form of investment funds comprising:

•  bank loan funds; and
•  money market funds.

The nature and purpose of the bank loan funds are to diversify the investment portfolio and enhance the overall yield, whilst 
maintaining an acceptable level of risk for the portfolio as a whole.

Bank loan funds invest in secured loans to companies rated below investment grade.

The nature and purpose of the money market funds is to provide maximum security and liquidity for the funds invested whilst 
also providing an adequate return. The money market funds used by the Group are all members of the Institutional Money 
Market Funds Association. They are thus required to maintain specified liquidity and diversification characteristics of their 
underlying portfolios, which comprise investment grade investments in financial institutions.

The Group invests in unconsolidated structured entities as part of its investment activities. The Group does not sponsor any 
of the unconsolidated structured entities.

At 31 January 2022, the Group’s total interest in unconsolidated structured entities was £35.4m analysed as follows:

Loan funds

Money market funds

Carrying 
value 
£m

Interest 
income 
£m

Fair value 
gains 
£m

6.2

29.2

0.2

–

–

–

These investments are typically managed under credit risk management as described in Note 20. The Group’s maximum 
exposure to loss on the interests presented above is the carrying amount of the Group’s investments. No further loss can be 
made by the Group in relation to these investments. For this reason, the total assets of the entities are not considered 
meaningful for the purposes of understanding the related risks and so have not been presented.

22 Inventories

Raw materials

Technical stocks

Finished goods

2022 
£m

0.3

2.3

3.7

6.3

2021 
£m

0.2

1.5

1.8

3.5

Technical stocks are spare parts for the Group’s ocean cruise ships. Finished stocks primarily relate to ocean cruise ship fuel, 
food, bar and sundry stocks.

23 Trade and other receivables

Trade receivables (Note 20b) 

Loss allowance (Note 20b)

Other receivables

Prepayments

Contract cost assets (Note 3b)

Deferred acquisition costs

Other taxes and social security costs

2022 
£m

114.9

(5.0)

109.9

17.3

16.8

2.6

18.2

4.7

2021 
£m

131.6

(13.9)

117.7

33.0

11.4

2.9

15.1

3.0

169.5

183.1

An explanation of how the Group manages and measures the credit risk of trade receivables can be found in Note 20b. The 
Group expects trade and other receivables to be normally settled within 12 months. Due to the short-term nature of the 
current receivables, their carrying amount is considered to be the same as their fair value.

Saga plc Annual Report and Accounts 2022 
 
 
174

24 Trust accounts
The Civil Aviation Authority (CAA) and Association of British Travel Agents (ABTA) regulated the Travel business conducted 
by the Group in the UK during the year. To comply with its regulatory obligations, the Group is required to arrange financial 
security to protect customer monies, in addition to making ATOL Protection Contributions, which the Group pays into the 
Air Travel Trust Fund.

From 25 September 2020, the Group changed its method of customer protection for ATOL licensable bookings from 
financial security bonds to paying customer monies into trust (Trust Accounting). Under Trust Accounting, all monies the 
Group receives from customers in respect of ATOL licensable holiday packages sold, are held in trust until such time as the 
Group has fulfilled all its obligations to the customer. The trust is administered and controlled by an independent Trustee, 
PT Trustees Limited. Interest arising from the funds held on trust belongs to the Group.

With the introduction of Trust Accounting during the prior year, the Group is no longer required to hold financial security 
bonds in relation to ATOL bookings. In relation to ABTA bookings a bonding requirement still exists (Note 37c).

25 Cash and cash equivalents

Cash at bank and in hand

Short-term deposits

Cash and short-term deposits

Money market funds

Bank overdraft

2022 
£m

174.6

52.3

226.9

29.2

(0.4)

2021 
£m

94.4

7.2

101.6

66.8

(1.5)

Cash and cash equivalents in the cash flow statement

255.7

166.9

Included within cash and cash equivalents are amounts held by the Group’s Travel and Insurance businesses, which are 
subject to contractual or regulatory restrictions (Note 35). These amounts held are not readily available to be used for other 
purposes within the Group and total £69.1m (2021: £91.5m). Available Cash10 excludes these amounts and any amounts held 
by disposal groups.

Cash at bank earns interest at floating rates based on daily bank deposit rates. Short-term deposits are made for varying 
periods of between one day and three months, depending on the immediate cash requirements of the Group, and earn 
interest at the respective short-term deposit rates.

The bank overdraft is subject to a guarantee in favour of the Group’s bankers and is limited to the amount drawn. The bank 
overdraft is repayable on demand.

26 Trade and other payables

Trade payables

Other payables

Other taxes and social security costs

Assets in the course of construction

Accruals

2022 
£m

124.8

5.8

9.4

3.8

55.9

199.7

2021 
£m

115.5

5.1

8.4

4.4

41.7

175.1

All trade and other payables are current in nature. The carrying amounts of trade and other payables are considered to be the 
same as their fair values, due to their short-term nature.

27 Retirement benefit schemes
The Group operates retirement benefit schemes for the employees of the Group consisting of defined contribution plans and 
a defined benefit plan.

a) Defined contribution plans
There are three defined contribution schemes in the Group at 31 January 2022 (2021: two). The total charge for the year in 
respect of the defined contribution schemes was £4.5m (2021: £3.2m).

The assets of these schemes are held separately from those of the Group in funds under the control of Trustees.

10  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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b) Defined benefit plan
The Group operated a funded defined benefit scheme, the Saga Pension Scheme, which was closed to future accrual on 
31 October 2021 (see below). From 1 November 2021, members moved from active to deferred status, with future indexation 
of deferred pensions before retirement measured by reference to the Consumer Price Index (CPI). During the year, a net 
expense of £2.0m was recognised as a past service cost (within administrative and selling expenses) relating to the closure. 
The assets of the scheme are held separately from those of the Group in independently administered funds.

The scheme is governed by the employment laws of the UK. The level of benefits provided depends on the member’s length 
of service and average salary whilst a member of the scheme. The scheme requires contributions to be made to a separately 
administered fund which is governed by a Board of Trustees and consists of an equal number of employer and employee 
representatives. The Board of Trustees is responsible for the administration of the plan assets and for the definition of the 
investment strategy.

The long-term investment objectives of the Trustees and the Group are to limit the risk of the assets failing to meet the 
liabilities of the scheme over the long term, and to maximise returns consistent with an acceptable level of risk so to control 
the long-term costs of the scheme. To meet those objectives, the scheme’s assets are invested in different categories of 
assets, with different maturities designed to match liabilities as they fall due. The investment strategy will continue to evolve 
over time and is expected to match the liability profile increasingly closely. The pension liability is exposed to inflation rate 
risks and changes in the life expectancy of members. As the plan assets include investments in quoted equities, the Group is 
exposed to equity market risk. The Group has provided super security to the Trustees of the scheme, which ranks before any 
liabilities under the senior facilities agreement (as detailed in Note 30). The value of the security has been increased from 
being capped at £32.5m, to being capped at £47.5m, under the latest triennial valuation of the scheme as at 31 January 2020, 
which was completed early in the current year.

The fair value of the assets and present value of the obligations of the Saga defined benefit scheme are as follows:

Fair value of scheme assets

Present value of defined benefit obligation

Defined benefit scheme asset/(liability)

2022 
£m

412.0

(410.9)

1.1

2021 
£m

411.2

(415.5)

(4.3)

The present values of the defined benefit obligation, the related current service cost and any past service costs have been 
measured using the projected unit credit valuation method.

The following table summarises the components of the net benefit expense recognised in the income statement, OCI and 
amounts recognised in the statement of financial position for the scheme for the year ended 31 January 2022:

At 1 February 2021

Pension cost charge to income statement

Current service cost paid in cash during the period

Non-cash current service cost uplift

Total current service cost

Past service costs

Net interest

Included in income statement

Benefits paid

Return on plan assets (excluding amounts included in net interest expense)

Actuarial changes arising from changes in demographic assumptions

Actuarial changes arising from changes in financial assumptions

Experience adjustments

Sub-total included in other comprehensive income

Total contributions by employer

At 31 January 2022

Fair value of 
scheme 
assets 
£m

Defined 
benefit 
obligation 
£m

Defined 
benefit 
scheme 
(liability)/
surplus 
£m

411.2

(415.5)

(4.3)

–

–

–

–

5.9

5.9

(7.5)

(5.8)

–

–

–

(13.3)

8.2

(3.9)

(1.6)

(5.5)

(2.0)

(5.9)

(13.4)

7.5

–

(5.3)

16.2

(0.3)

18.1

(0.1)

412.0

(410.9)

(3.9)

(1.6)

(5.5)

(2.0)

–

(7.5)

–

(5.8)

(5.3)

16.2

(0.3)

4.8

8.1

1.1

Saga plc Annual Report and Accounts 2022 
 
 
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27 Retirement benefit schemes continued

b. Defined benefit plan continued
The following table summarises the components of the net benefit expense recognised in the income statement, OCI and 
amounts recognised in the statement of financial position for the scheme for the year ended 31 January 2021:

At 1 February 2020

Pension cost charge to income statement

Current service cost paid in cash during the period

Non-cash current service cost uplift

Total current service cost

Net interest

Included in income statement

Benefits paid

Return on plan assets (excluding amounts included in net interest expense)

Actuarial changes arising from changes in demographic assumptions

Actuarial changes arising from changes in financial assumptions

Experience adjustments

Sub-total included in other comprehensive income

Total contributions by employer

At 31 January 2021

The major categories of assets in the Saga scheme are as follows:

Equities

Bonds

Property and alternatives

Hedge funds

Insured annuities

Cash and other

Total

Fair value of 
scheme 
assets 
£m

Defined 
benefit 
obligation 
£m

Defined 
benefit 
scheme 
liability 
£m

372.3

(377.8)

(5.5)

–

–

–

6.3

6.3

(9.6)

31.5

–

–

–

21.9

10.7

411.2

(5.4)

(2.6)

(8.0)

(6.3)

(14.3)

9.6

–

6.2

(24.7)

(14.2)

(23.1)

(0.3)

(415.5)

2022 
£m

50.2

159.4

58.4

133.5

5.3

5.2

412.0

(5.4)

(2.6)

(8.0)

–

(8.0)

–

31.5

6.2

(24.7)

(14.2)

(1.2)

10.4

(4.3)

2021 
£m

51.7

203.0

39.6

99.8

6.1

11.0

411.2

Equities and bonds are all quoted in active markets, whilst property and hedge funds are not. The impact of COVID-19 over 
the past two years has increased the level of uncertainty and volatility in global financial markets and these continue to react 
to the pandemic. The COVID-19 pandemic continues to be an unprecedented event and the eventual impact on the global 
economy and markets will largely depend on the scale and duration of the outbreak and related variants. Whilst the ultimate 
extent of the effect of this on the asset portfolio is not possible to quantify at this time, management has used the latest 
available fund pricing data to derive the valuations of assets which are not quoted in active markets.

The principal assumptions used in determining pension benefit obligations for the Saga scheme are shown below:

Real rate of increase in salaries

Real rate of increase of pensions in payment

Real rate of increase of pensions in deferment

Discount rate – pensioner

Discount rate – non-pensioner

Inflation – pensioner

Inflation – non-pensioner

Life expectancy of a member retiring in 20 years’ time – Male

Life expectancy of a member retiring in 20 years’ time – Female

2022

–

3.45%

3.30%

2.20%

2.15%

3.80%

3.60%

2021

2.60%

2.70%

2.55%

1.35%

1.45%

2.80%

2.60%

27.8 yrs

27.2 yrs

29.5 yrs

29.0 yrs

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022177

In the current year, management decided to take a more prudent approach to the derivation of the inflation rate assumption, 
aligning this to the most recent Trustees’ valuation by removing the inflation risk premium applied previously. The impact of 
this change in assumption was a £19.0m uplift in the defined benefit obligation as at 31 January 2022.

Mortality assumptions are set using standard tables based on specific experience, where available, and allow for future 
mortality improvements. The Saga scheme assumption is that a member currently aged 60 will live on average for a further 
26.2 years if they are male and on average for a further 28.0 years if they are female.

A quantitative sensitivity analysis for significant assumptions as at 31 January 2022 and their impact on the scheme liabilities 
is as follows:

Assumptions

Sensitivity

Impact £m

Discount rate

+/– 0.25%

Future inflation

Life expectancy

+/– 0.25%

+/– 1 year

Increase

Decrease

Increase

Decrease

Increase

Decrease

(23.3)

25.2

11.9

(10.3)

14.4

(14.0)

Note: a positive impact represents an increase in the net defined benefit liability.

The sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. When 
calculating the sensitivity of the defined benefit obligation to significant actuarial assumptions, the same method has been 
applied as when calculating the pension liability recognised within the statement of financial position. The methods and types 
of assumption used in preparing the sensitivity analysis did not change compared to the prior period.

The expected contribution, in respect of the accrual of benefits, payable to the Saga scheme for the next financial year is £nil 
and the average duration of the defined benefit plan obligation at the end of the reporting period is 22 to 23 years. Formal 
actuarial valuations take place every three years for the scheme. The assumptions adopted for actuarial valuations are 
determined by the Trustees and are agreed with the Group, and are normally more prudent than the assumptions adopted 
for IAS 19 purposes, which are best estimate. Where a funding deficit is identified, the Group and the Trustees may agree a 
deficit recovery plan to pay additional contributions above those needed to fund the scheme.

The Group’s latest triennial valuation of the Saga Scheme defined benefit plan as at 31 January 2020 was completed during 
the year. Saga plc, and certain guarantor subsidiaries in the Group, have provided a super security to the Trustees of the Saga 
Scheme, which ranks before any liabilities under the Group’s bank facilities. The value of the security has been increased from 
being capped at £32.5m, to being capped at £47.5m under the latest triennial valuation. Further to this valuation, a recovery 
plan is in place for the scheme. Under an agreed deficit recovery plan totalling £39.0m, the Group made an additional 
payment of £4.2m during the year ended 31 January 2022 and will make annual payments of £5.8m totalling a further £34.8m 
over the next six financial years, with the last payment being made on 29 February 2027. The total expected contributions in 
the year ending 31 January 2023 are £5.8m and entirely relate to the £5.8m additional payment.

The Group has also agreed to pay additional amounts into an Escrow account should asset returns fall below an agreed level 
over set periods of time. Dependent upon the level of return on the scheme’s assets between 31 January 2020 and 31 January 
2027, any amount in the Escrow account will be released to either the Group or the scheme by 30 June 2027.

The International Financial Reporting Interpretations Committee (IFRIC) has published an interpretation of IAS 19 (IFRIC 14) 
which is effective for accounting years commencing on or after 1 January 2008. It concerns the treatment of surpluses and 
the impact of statutory funding requirements. Having taken external legal advice with regard to the rights of the Group under 
the Trust deeds and rules, management is comfortable that the Group has an unconditional right to a refund of a surplus.

c. Pension consultation
In July 2021, following the completion of a review of the Group’s pension arrangements, a consultation process with active 
members was launched. The consultation process concluded during October, and with effect from 31 October 2021, the 
Group closed both its existing schemes to future accrual: the Saga Pension Scheme (its defined benefit plan) and the Saga 
Workplace Pension Plan (its defined contribution plan). In their place, the Group launched a new defined contribution pension 
scheme arrangement, operated as a Master Trust. This move served to reduce the risk of further deficits developing in the 
future on the defined benefit scheme, whilst moving to a fairer scheme for all colleagues.

As a result of the Saga Pension Scheme closure, a £2.0m net expense has crystallised in the income statement as a past 
service cost. This expense was driven by a £2.5m debit from an increase in scheme liabilities due to all members becoming 
deferred members upon closure. This was offset by a £0.5m credit from the removal of the ill-health benefit post closure.

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Saga plc Annual Report and Accounts 2022 
 
 
178

28 Insurance contract liabilities and reinsurance assets
The analysis of gross and net insurance liabilities is as follows:

Gross

Claims outstanding

Provision for unearned premiums

Total gross liabilities

Recoverable from reinsurers

Claims outstanding

Provision for unearned premiums

2022 
£m

2021 
£m

292.8

93.9

386.7

2022 
£m

59.1

6.3

329.5

96.8

426.3

2021 
£m

65.2

6.4

Total reinsurers’ share of insurance liabilities (as presented on the face of the statement of 
financial position)

65.4

71.6

Amounts recoverable under funds-withheld quota share agreements recognised within trade payables:

– Claims outstanding

– Provision for unearned premiums

Total reinsurers’ share of insurance liabilities after funds-withheld quota share

Analysed as:

Claims outstanding

Provision for unearned premiums

Total reinsurers’ share of insurance liabilities after funds-withheld quota share

Net

Claims outstanding

Provision for unearned premiums

Total net insurance liabilities

Amounts recoverable under funds-withheld quota share agreements recognised within trade payables:

– Claims outstanding

– Provision for unearned premiums

Total net insurance liabilities after funds-withheld quota share

Analysed as:

Claims outstanding

Provision for unearned premiums

Total net insurance liabilities after funds-withheld quota share

133.0

50.7

249.1

192.1

57.0

249.1

2022 
£m

233.7

87.6

321.3

(133.0)

(50.7)

137.6

147.1

55.9

274.6

212.3

62.3

274.6

2021 
£m

264.3

90.4

354.7

(147.1)

(55.9)

151.7

100.7

36.9

137.6

117.2

34.5

151.7

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022Reconciliation of movements in claims outstanding

Gross claims outstanding at 1 February

Less: reinsurance claims outstanding 

Net claims outstanding at 1 February

Gross claims incurred

Less: reinsurance recoveries

Net claims incurred

Gross claims paid

Less: received from reinsurance

Net claims paid 

Gross claims outstanding at 31 January

Less: reinsurance claims outstanding 

Net claims outstanding at 31 January

Reconciliation of movements in the provision for net unearned premiums

Gross unearned premiums at 1 February

Less: unearned reinsurance premiums 

Net unearned premiums at 1 February

Gross premiums written 

Less: outward reinsurance premium 

Net premiums written

Gross premiums earned 

Less reinsurance premium earned 

Net premiums earned (Note 3a)

Gross unearned premiums at 31 January

Less: unearned reinsurance premiums 

Net unearned premiums at 31 January

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2022 
£m

2021 
£m

329.5

352.111

(212.3)

(203.0)11

117.2

149.1

94.6

(63.3)

31.3

117.611

(99.4)11

18.2

(131.3)

(140.2)

83.5

(47.8)

90.1

(50.1)

292.8

(192.1)

100.7

2022 
£m

96.8

(62.3)

34.5

200.1

(118.5)

81.6

329.5

(212.3)

117.2

2021 
£m

105.3

(70.8)

34.5

213.2

(134.3)

78.9

(203.0)

(221.7)

123.8

(79.2)

93.9

(57.0)

36.9

142.8

(78.9)

96.8

(62.3)

34.5

The net cost of purchasing reinsurance in 2022 was £7.7m (2021: £7.8m).

The insurance liabilities presented here, and on the face of the Group’s statement of financial position, are based on an Ogden 
discount rate of –0.25%.

a) Discounting
Claims outstanding provisions are calculated on an undiscounted basis, with the exception of PPOs made by the courts as 
part of a bodily injury claim settlement. Claims outstanding provisions for PPOs are discounted at a rate of –1.5% (2021: 
–1.5%) representing the Group’s view on long-term carer wage inflation, less the expected return on holding the invested 
financial assets associated with these claims.

The value of claims outstanding before discounting was £330.8m (2021: £390.7m) gross of reinsurance and £109.2m (2021: 
£133.4m) net of reinsurance.

The period between the statement of financial position date and the estimated final payment date was calculated using Ogden 
life expectancy tables, with appropriate adjustments where necessary for impaired life. The average life expectancy from PPO 
settlement date to the final PPO payment was 38 years (2021: 37 years) and the rate of investment return used to determine 
the discounted value of claims provisions was 2.0% (2021: 2.0%). 

11  Gross claims incurred and reinsurers’ share of claims incurred for the year ended 31 January 2021 have been restated due to an incorrect allocation between 
these classifications. Gross claims incurred have decreased by £13.8m and reinsurers’ share of claims incurred has decreased by £13.8m. As a result of these 
changes, gross claims outstanding at 1 February 2020 have increased by £13.8m and reinsurance claims outstanding at 1 February 2020 have increased by 
£13.8m

Saga plc Annual Report and Accounts 2022 
 
 
Analysis of 
claims 
incurred

Accident 
year

2013 and 
earlier

2014

2015

2016

2017

2018

2019

2020

2021

2022

Claims 
handling 
costs

180

28 Insurance contract liabilities and reinsurance assets continued

b) Analysis of claims incurred: claims development tables
The following tables detail the Group’s initial estimate of ultimate gross and net claims incurred over the past 10 years and the 
re-estimation at subsequent financial period ends.

The following table (re-presented) analyses the gross incurred claims (before deducting reinsurance recoveries) on an 
accident year basis:

Financial year ended 31 January

2013 
£m

2014 
£m

2015 
£m

2016 
£m

2017 
£m

2018 
£m

2019 
£m

2020 
£m

2021 
£m

2022 
£m

Total 
£m

Gross 
claims 
out- 
standing 
£m

Claims 
paid 
£m

279.0 

(48.7)

(51.7)

(43.5)

(51.0)

(28.2)

(15.7)

(11.9)

287.1

(15.1)

(21.6)

(14.3)

(8.4)

(9.8)

231.6

12.9

(12.2)

(14.0)

(16.5)

250.0

2.2

204.2

(11.0)

(1.7)

(33.1)

(13.7)

(3.2)

(8.6)

(7.3)

(9.5)

(9.7)

(3.7)

(8.5)

(1.9)

(1.5)

n/a

n/a

35.2

(0.2) 210.8 (196.2)

(1.2)

183.5

(178.0)

(9.7)

189.2

(171.6)

(14.6)

(2.2)

162.5

(154.6)

196.9

5.4

(10.9)

(10.8)

(7.0)

173.6

(157.3)

185.4

4.5

182.4

(1.5)

9.1

(9.6)

(9.9)

178.8 (140.0)

181.6

(142.4)

142.9

(15.0)

127.9

(84.8)

136.6

136.6

(69.9)

14.6 

5.5 

17.6 

7.9 

16.3 

38.8 

39.2 

43.1 

66.7 

279.0  238.4 

164.8 

197.8 

128.9 

133.6 

102.0 

135.5 

101.3 

80.3 

284.9 

17.5 

17.2 

18.0 

21.4 

20.6 

20.8 

18.0 

16.7 

16.3 

14.3 

296.5  255.6 

182.8  219.2 

149.5 

154.4 

120.0 

152.2 

117.6 

94.6 

7.9 

292.8 

Favourable claims development over the year has resulted in a £56.3m (2021: £41.7m (re-presented)) reduction in the gross 
claims incurred in respect of prior years.

The analysis of gross incurred claims (before deducting reinsurance recoveries) on an accident year basis above has been 
re-presented due to errors in the allocation of claims across accident years, gross claims incurred in respect of PPOs and 
claims handling costs in the table previously reported for the year ended 31 January 2021.

Due to the value of individual PPO claims incurred, these are fully recoverable under excess of loss reinsurance and therefore 
this amendment has had no impact on net assets or net claims incurred in each financial year. For the financial year ended 
31 January 2021, gross claims incurred have decreased by £13.8m, with a corresponding decrease to the reinsurers’ share 
of gross claims incurred.

The re-presented development of the associated loss ratios on the same basis is as follows:

Accident year

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2013 
£m

2014 
£m

2015 
£m

2016 
£m

2017 
£m

2018 
£m

2019 
£m

2020 
£m

2021 
£m

2022 
£m

Financial year ended 31 January

78%

75% 68% 64% 60%

57% 56% 55%

54%

54%

76%

72%

70%

67% 63%

61% 58%

57% 56% 56%

73%

77%

70% 66%

61% 58% 55% 55%

78%

75% 65% 62% 62% 59%

70% 69% 65%

61% 56% 56%

76%

78%

74%

78% 80%

70%

79%

78% 82%

67%

75%

78%

64% 58%

67%

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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Analysis of 
claims 
incurred

Accident 
year

2013 and 
earlier

2014

2015

2016

2017

2018

2019

2020

2021

2022

Claims 
handling 
costs

181

The following table (re-presented) analyses the net incurred claims (after deducting reinsurance recoveries) on an accident 
year basis:

Financial year ended 31 January

2013 
£m

2014 
£m

2015 
£m

2016 
£m

2017 
£m

2018 
£m

201912
£m

202012
£m

202112
£m

2022 
£m

Total 
£m

Net 
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out- 
standing 
£m

Claims 
paid 
£m

(2.3)

n/a

n/a

14.8

269.6 

(57.0)

(43.1)

(49.4)

(42.9)

(25.5)

(17.2)

(10.4)

276.8 

(14.7)

(23.4)

219.1 

5.3 

(11.0)

(9.2)

(9.8)

(10.9)

(11.1)

(16.4)

220.9 

3.2 

(15.1)

(22.5)

94.0 

1.5 

78.8 

(3.8)

(0.8)

72.3 

(2.6)

(5.0)

(9.1)

(1.9)

(1.6)

(0.2)

55.9 

(7.3)

(3.8)

(7.9)

(5.8)

(3.6)

(2.7)

(0.1)

0.6 

41.8 

269.6 

219.8 

161.3

153.4 

34.1

18.8 

0.7

25.1 

11.2 

–  200.6 

(192.7)

(1.0)

173.8 

(168.7)

(4.6)

167.0 

(159.4)

85.7 

72.0 

(77.1)

(67.2)

70.0 

(58.9)

55.1 

(48.1)

36.9 

(28.2)

43.7 

(26.5)

(0.5)

(1.7)

(2.0)

(1.4)

(4.9)

43.7 

25.3 

7.9 

5.1 

7.6 

8.6 

4.8 

11.1 

7.0 

8.7 

17.2 

92.8 

7.9 

100.7 

17.4 

17.2 

18.0 

21.5 

11.5 

287.0 237.0 

179.3 

174.9 

45.6

10.5 

29.3 

8.9 

9.6

5.713 

7.013 

30.8 

18.2 

6.0 

31.3 

The re-presented development of the associated loss ratios on the same basis is as follows:

Accident year

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2013 
£m

2014 
£m

2015 
£m

2016 
£m

2017 
£m

2018 
£m

2019 
£m

2020 
£m

2021 
£m

2022 
£m

Financial year ended 31 January

76%

72%

75%

67% 62% 58% 56% 55%

54% 53% 53%

71% 65% 62% 59% 56% 55%

54%

54%

67% 69% 66% 63% 58% 56%

54% 53%

70%

71% 66% 59% 56%

54% 53%

56% 56%

54% 53%

51%

51%

66% 65% 64% 62% 60%

71%

71%

71% 69%

63% 64% 62%

53%

47%

55%

Favourable claims development over the year has resulted in a £18.4m (2021: £30.6m) reduction in the net claims incurred in 
respect of prior years.

12  Net claims incurred by financial year have been amended and re-presented due to an incorrect allocation of claims across accident years

13  Claims handling costs for financial years ended 31 January 2020 and 31 January 2021 have been amended to correctly incorporate claims handling costs 

borne by companies across the Group

Saga plc Annual Report and Accounts 2022 
 
 
182

29 Contract liabilities

Deferred revenue (Note 3b)

Current

Non-current

2022 
£m

114.6

114.6

113.0

1.6

114.6

2021 
£m

82.2

82.2

66.9

15.3

82.2

Deferred revenue comprises amounts received within the Travel segment for holidays and cruises with departure dates after 
the reporting date, and insurance premiums and sales revenues received in the Insurance segment in respect of insurance 
policies which commence after the reporting date, and represents the performance obligations not yet satisfied as at 
31 January 2022. Contract liabilities have increased on the prior year due to the partial reversal in the current year of the 
adverse impact of the COVID-19 pandemic on the Travel business which occurred in the year ended 31 January 2021.

30 Loans and borrowings

Bonds

Bank loan

Ship loans

Revolving credit facility

Accrued interest payable

Less: deferred issue costs

2022 
£m

400.0

–

515.6

–

5.9

921.5

(25.0)

896.5

2021 
£m

250.0

70.0

515.6

–

8.3

843.9

(26.8)

817.1

Term loan, RCF and bonds
As at 31 January 2021, the Group’s financing facilities consisted of a £250.0m seven-year senior unsecured bond (repayable 
May 2024), a £200.0m five-year term loan facility (repayable May 2023) and a £100.0m five-year RCF (expiry in May 2023). 
The bond is listed on the Irish Stock Exchange.

In March 2021, the Group reached agreement with its banks to amend covenants on the term loan and RCF. Subsequently, 
these were amended again in June 2021, when the Group announced a series of financing transactions intended to improve 
its financial flexibility by increasing available liquidity, extending debt maturities and providing greater headroom against 
covenants. On 2 July 2021, the Group completed the offering of a new £250.0m five-year senior unsecured bond and 
tendered £100.0m of the existing seven-year £250.0m senior unsecured 2024 bond. The new bond is guaranteed by Saga 
Services Limited and Saga Mid Co Limited. The proceeds of the new bond offering were used by the Group to repay in full its 
existing £70.0m term loan, to fund the settlement of £100.0m of its existing outstanding unsecured 2024 bond and for 
general corporate purposes.

As part of the above transactions, the Group also announced that it had reached agreement with its banks to amend the 
covenants on its RCF. The covenants within the Group’s RCF were amended as follows:

•  Increase in the leverage ratio (excluding Cruise debt) covenant at 31 July 2022 and 31 January 2023 from 3.00x to 3.75x.
•  Reduction in the Group interest cover covenant at 31 January 2022 from 1.5x to 1.25x, at 31 July 2022 from 3.5x to 2.0x and 

at 31 January 2023 from 3.5x to 2.5x.

In addition, the following amendments were also made:

•  Dividends remain restricted while leverage (excluding Cruise debt) is above 3.0x.
•  The Group remains subject to a minimum liquidity requirement of £40.0m, which can be met either through cash or 

undrawn and committed facilities.

•  The maximum amount of liquidity that can be used to fund the Cruise business was increased from £55.0m to £115.0m.
•  The RCF maturity was extended to 31 May 2025. A requirement to repay the RCF on 1 March 2024 if the existing 2024 

bond has not been redeemed prior to this date.

Interest on the 2024 bond is incurred at an annual interest rate of 3.375%. Interest on the 2026 bond is incurred at an annual 
interest rate of 5.5%. Interest on the term loan and RCF was incurred at a variable rate of LIBOR plus a bank margin which is 
linked to the Group’s leverage ratio.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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The Group adopted ‘Interest rate benchmark reform – phase 2 (amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16)’ 
during the year (Note 2.5). In the UK, LIBOR was replaced by SONIA from the end of 2021. The Group took the decision to 
transition to SONIA from LIBOR at the time it reached agreement with its banks to amend the covenants on its RCF (see 
above). Subsequent to these amendments being adopted, interest payable on the Group’s RCF, if drawn down, is incurred at 
a variable rate of SONIA plus a bank margin which is linked to the Group’s leverage ratio.

At 31 January 2022, the Group’s financing facilities consist of a £150.0m seven-year senior unsecured bond (repayable May 
2024), a £250.0m five-year senior unsecured bond (repayable July 2026) and a £100.0m five-year RCF (expiry in May 2025). 
The bonds are listed on the Irish Stock Exchange.

At 31 January 2022, the Group had drawn £nil of its £100.0m RCF and since the May 2017 refinancing, the £200.0m five-year 
term loan has been repaid in full.

Accrued interest payable on the Group’s term loan, RCF and bonds at 31 January 2022 is £2.8m (2021: £5.1m).

Cruise ship loans
In June 2019, the Group drew down the financing for its cruise ship, Spirit of Discovery, of £245.0m. The financing for Spirit of 
Discovery represents a 12-year fixed-rate sterling loan, backed by an export credit guarantee. The initial loan was repayable in 
24 broadly equal instalments, with the first payment of £10.2m paid in December 2019. This financing is secured against Spirit 
of Discovery cruise ship asset.

The Board announced on 22 June 2020 that it had secured a debt holiday and covenant waiver for the Group’s ship facilities. 
The Group’s lenders agreed to a deferral of £32.1m in principal payments under the ship facilities that were due up to 
31 March 2021. These deferred amounts were to be paid between June 2021 and December 2024 for Spirit of Discovery and 
between September 2021 and March 2025 for Spirit of Adventure, and interest remains payable.

On 29 September 2020, the Group drew down the financing for its new cruise ship, Spirit of Adventure, of £280.8m. The 
financing for Spirit of Adventure represents a 12-year fixed-rate sterling loan, backed by an export credit guarantee. The loan 
is repayable in 24 broadly equal instalments, with the first payment originally due six months after delivery in March 2021, but 
initially deferred to September 2021 as a result of the debt holiday described above. This financing is secured against Spirit of 
Adventure cruise ship asset.

In March 2021, the Group reached agreement of a one-year extension to the debt deferral on its cruise ship facilities. As part 
of an industry-wide package of measures to support the cruise industry, an extension of the existing debt deferral was agreed 
to 31 March 2022. The key terms of this deferral are:

•  all principal payments to 31 March 2022 (£51.8m) are deferred and repaid over five years;
•  all financial covenants until 31 March 2022 are waived;
•  dividends remain restricted while the deferred principal is outstanding; and
•  the Group is now subject to a minimum liquidity requirement of £40.0 million, which can be met through either cash or 

undrawn and committed facilities.

After the year end, the Group concluded discussions with its Cruise lenders to amend the covenants on the two ship debt 
facilities as follows:

•  Reduction in the EBITDA to debt repayment ratio from 1.2x to 1.0x for the periods from 31 July 2022 to 31 January 2024.
•  Reduction in the EBITDA to cash interest ratio from 2.0x to 1.7x as at 31 July 2022.

Please refer to Note 2.1 for further detail.

Interest on the Spirit of Discovery ship loan is incurred at an effective annual interest rate of 4.31% (including arrangement 
and commitment fees). Interest on the Spirit of Adventure ship loan is incurred at an effective annual interest rate of 3.30% 
(including arrangement and commitment fees).

Interest on the Group’s cruise ship debt deferrals was incurred at a variable rate of LIBOR plus a bank margin. As noted 
above, the Group adopted ‘Interest rate benchmark reform – phase 2 (amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and 
IFRS 16)’ during the year (Note 2.5). In the UK, LIBOR was replaced by SONIA from the end of 2021. Subsequent to these 
amendments being adopted, interest payable on the Group’s cruise ship debt deferrals is incurred at a variable rate of SONIA 
plus a bank margin. Amendments to the cruise ship debt facilities were executed in December 2021.

Accrued interest payable on the Group’s Cruise ship loans at 31 January 2022 is £3.1m (2021: £3.2m).

Total debt and finance costs
At 31 January 2022, debt issue costs were £25.0m (2021: £26.8m). The movement in the year represents an increase 
following the issuance of the 2026 bond in July 2021, being more than offset by expense amortisation for the period.

During the year, the Group charged £37.4m (2021: £29.4m) to the income statement in respect of fees and interest 
associated with the bonds, term loan, ship loans and RCF. In addition, finance costs recognised in the income statement 
include £0.7m (2021: £0.8m) relating to interest and finance charges on lease liabilities and net fair value losses on derivatives 
are £2.7m (2021: £nil). The Group has complied with the financial covenants of its borrowing facilities during the current year 
and prior year.

Saga plc Annual Report and Accounts 2022 
 
 
184

31 Provisions

At 1 February 2020

Utilised during the year

Released unutilised during the year

Charge for the year

At 31 January 2021

Utilised during the year

Released unutilised during the year

Charge for the year

At 31 January 2022

Current

Non-current

At 31 January 2022

Current

Non-current

At 31 January 2021

PMI 
£m

3.7

(2.8)

–

4.0

4.9

(4.8)

–

0.7

0.8

PMI 
£m

0.8

–

0.8

PMI 
£m

4.9

–

4.9

Other 
£m

4.0

(1.2)

(1.1)

5.1

6.8

(8.5)

(0.4)

8.0

5.9

Other 
£m

5.6

0.3

5.9

Other 
£m

6.2

0.6

6.8

Total 
£m

7.7

(4.0)

(1.1)

9.1

11.7

(13.3)

(0.4)

8.7

6.7

Total 
£m

6.4

0.3

6.7

Total 
£m

11.1

0.6

11.7

The COVID-19 pandemic continues to lead to a high level of disruption to private medical inpatient appointments, with 
appointments and operations initially being delayed and rescheduled. In the current year, a provision has been recognised 
relating to the underwriting performance of the private medical insurance (PMI) product due to the higher level of claims 
incurred during the year and the liability to the underwriter that this gives rise to. In the prior year, delayed appointments had 
a favourable impact on the underwriting performance of PMI, resulting in a profit share due from the underwriter. Due to the 
Group’s public commitment to not profit from the impacts of COVID-19, a provision to offset this profit share was made 
during the prior year.

Other provisions primarily comprise: provisions for the return of insurance commission in respect of policies cancelled 
mid-term after the reporting date or as a result of being cancelled during the statutory cooling-off period after the reporting 
date; credit hire and repair claims handling and litigation costs on income booked as at the reporting date; fleet insurance at 
the estimated cost of settling all outstanding incidents at the reporting date; customer remediation relating to areas where 
there is likely to be a requirement to remedy various errors that have had an adverse impact on customer outcomes; and an 
employer liability provision relating to various Group-related, self-funded insurance arrangements.

All provisions are expected to be fully utilised over the next 12 months with the exception of the fleet insurance, credit hire and 
repair claims handling and litigation costs, and employer liability provisions. The timing of fleet insurance costs is uncertain 
and will depend upon the nature of each incident. The costs of debt recovery on credit hire and repair claims handling and 
litigation costs are uncertain and will depend upon the nature and timing of each claim. The settlement cash outflows from the 
employer liability provision depend on the timing of the settlement of claims.

These items are reviewed and updated annually.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022 
185

32 Reconciliation of liabilities arising from financing activities
The following tables analyse the cash and non-cash movements for liabilities arising from financing activities:

Lease liabilities (Note 37)

Bank loans (Note 30)

Ship loans (Note 30)

Bonds (Note 30)

Deferred issue costs (Note 30)

Lease liabilities (Note 37)

Bank loans (Note 30)

Ship loans (Note 30)

Revolving credit facility (Note 30)

Bonds (Note 30)

Deferred issue costs (Note 30)

Non-cash changes

New leases 
and lease 
modifications 
(Note 18) 
£m

33.5

–

–

–

–

2021 
£m

4.4

70.0

515.6

250.0

(26.8)

Cash flows 
£m

(3.6)

(70.0)

–

150.0

(6.8)

Other 
£m

–

–

–

–

2022 
£m

34.3

–

515.6

400.0

8.6

(25.0)

Non-cash changes

New leases 
and lease 
modifications 
(Note 18) 
£m

(20.2)

–

–

–

–

–

2020 
£m

28.6

140.0

234.8

10.0

250.0

(14.2)

Cash flows 
£m

(4.0)

(70.0)

280.8

(10.0)

–

(17.4)

Other 
£m

–

–

–

–

–

4.8

2021 
£m

4.4

70.0

515.6

–

250.0

(26.8)

Included within ‘Other’ is the amortisation of deferred issue costs of £8.6m (2021: £4.8m).

Cash flows relating to bank loans comprise repayment of borrowings of £70.0m (2021: £70.0m).

In the current year, cash flows relating to bonds comprise proceeds from borrowings of £250.0m, relating to a new five-year 
senior unsecured bond, less repayment of borrowings of £100.0m, relating to the existing seven-year senior unsecured 
2024 bond.

In the prior year, cash flows relating to ship loans comprise proceeds from borrowings of £280.8m.

In the prior year, cash flows relating to the RCF comprise proceeds from borrowings of £50.0m less repayment of borrowings 
of £60.0m.

Accrued interest payable on the loans, RCF and bonds above is disclosed in Note 30.

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186

33 Called up share capital

Allotted, called up and fully paid

At 1 February 2020

Issue of shares – 5 October 2020

First Firm Placing

Second Firm Placing

Placing and Open Offer

Sub-total before share consolidation

Share consolidation – 13 October 2020

Issue of shares – 18 November 2020

At 31 January 2021

Issue of shares – 12 November 2021

At 31 January 2022

Ordinary shares

Nominal 
value 
£

Value 
£m

Number

1,122,003,328

0.01

224,400,000

124,183,026

623,335,182

971,918,208

0.01

0.01

0.01

0.01

11.2

2.2

1.2

6.3

9.7

2,093,921,536

0.01

20.9

(1,954,326,767)

507,458

140,102,227

235,044

140,337,271

0.15

0.15

0.15

0.15

0.1

21.0

0.1

21.1

On 30 August 2020, the Group announced that it was at the advanced stage of a prospective £150.0m equity capital raise 
in order to strengthen its statement of financial position, improve liquidity and support the execution of its strategic plan. 
The prospective £150.0m equity raise was launched on 10 September 2020, structured as a Firm Placing and Open Offer.

The Group’s Firm Placing was made up of two firm placings, both of which involved issuing shares to the Chairman, Roger 
De Haan. The First Firm Placing resulted in Roger De Haan subscribing for 224,400,000 new ordinary shares at a price of 27p 
per ordinary share. The Second Firm Placing resulted in Roger De Haan subscribing for 124,183,026 new ordinary shares at 
12p per ordinary share (the Offer Price as if he were participating in the Open Offer as a qualifying shareholder). The Firm 
Placing was inter-conditional with the Placing and Open Offer.

Under the Placing and Open Offer, the Company invited its shareholders to subscribe to the issue of 623,335,182 ordinary 
shares at an issue price of 12p per ordinary share on the basis of five new shares for every nine ordinary shares held. In 
addition to the Firm Placing described above, Roger De Haan subscribed for 204,250,307 new shares in the Placing and 
Open Offer, and, as a result, from admission held 26.4% of the enlarged share capital of the Company.

Under the Firm Placing and Open Offer, on 5 October 2020 the Company issued 971,918,208 new ordinary shares, raising 
£150.3m of funds which were utilised to repay part of the Group’s term loan and repay in full the drawn RCF, with the balance 
of the proceeds raised increasing Available Cash14. The issue was fully subscribed.

The share premium arising on the issue of the new ordinary shares was £140.6m. Transaction costs associated with the issue 
of the share capital of £11.6m were deducted from share premium.

On 13 October 2020, the Company undertook a consolidation of its shares, whereby for every 15 ordinary shares held of 1p 
nominal value, shareholders received one new consolidated share of 15p nominal value.

On 18 November 2020, Saga plc issued 507,458 new ordinary shares of 15p each, with a value of £0.1m, for transfer into an 
Employee Benefit Trust (EBT) to satisfy employee incentive arrangements.

On 12 November 2021, Saga plc issued 235,044 new ordinary shares of 15p each, with a value of £0.1m, for transfer into an 
EBT to satisfy employee incentive arrangements.

14  Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022187

34 Reserves

Share-based payment reserve
Prior to vesting, the share-based payment reserve is used to recognise the value of equity-settled share-based payments 
provided to employees, including key management personnel, as part of their remuneration. More detail is provided in 
Note 36.

Fair value reserve
The fair value reserve comprises the unrealised gains or losses of FVOCI assets pending subsequent recognition in profit or 
loss once the investment is derecognised.

Hedging reserve
The hedging reserve comprises the effective portion of the cumulative net change in the fair value of hedging instruments 
used in cash flow hedges pending subsequent recognition in: (a) profit or loss as the hedged cash flows or items affect profit 
or loss; or (b) the statement of financial position as the hedged cash flows or items affect property, plant and equipment.

35 Capital management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to 
provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce 
the cost of capital.

For the purposes of the Group’s capital management, capital comprises total equity of £652.9m (2021: £680.7m) as shown on 
the consolidated statement of financial position. The Group operates in a number of regulated markets and includes 
subsidiaries which are required to comply with specific requirements in respect of capital or other resources.

The Group’s financial services businesses are regulated primarily by the Financial Services Commission (FSC) in Gibraltar and 
by the FCA in the UK; and the cash requirements of its Travel businesses are regulated by the CAA in the UK. It is the Group’s 
policy to comply with the requirements of these regulators in respect of capital adequacy or other similar tests at all times.

The Group’s regulated Underwriting business is based in Gibraltar and regulated by the FSC. The Underwriting business is 
required to ensure that it has a sufficient level of capitalisation in accordance with Solvency II.

The Group (and its subsidiaries) has complied with externally-imposed capital requirements during the year. (The amounts 
set out in the following three paragraphs are provisional and unaudited.)

The Group monitored its ability to comply with the requirements of Solvency II throughout the year to 31 January 2022, 
having previously received approval from the FSC for the Undertaking of Specific Parameters when applying the standard 
formula to measure capital requirements for this business under Solvency II rules. Under Solvency II, AICL remained well 
capitalised, and at 31 January 2022 available capital was £115.1m against a Solvency Capital Requirement of £54.1m, giving 
213% coverage. As at 31 January 2021, available capital was £123.9m against a Solvency Capital Requirement of £77.0m, 
giving 161% coverage. 

The Group’s regulated Insurance distribution business is based in the UK and regulated by the FCA. Due to the nature of the 
business, the capital requirements are significantly less than the Underwriting business but the Group is required to comply 
with the Adequate Resources requirements of Threshold Condition 2.4 of the FCA Handbook. The Group undertakes a 
rigorous assessment against the requirements of this Condition on an annual basis and, as a consequence of this, calculates 
and holds an appropriate amount of capital in respect of the insurance distribution business. The Minimum Regulatory Capital 
requirement of this business at 31 January 2022 was £11.7m (2021: £5.3m).

The regulated Travel businesses are required to comply with a main test based on liquidity. The CAA liquidity test is a 
requirement to hold at least 70% of advanced customer receipts in cash on the last day of each month. The Group monitors 
its compliance with this test on a monthly basis including forward-looking compliance using budgets and forecasts. As at 
31 January 2022 and 31 January 2021, the Travel businesses had sufficient coverage against this covenant.

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Saga plc Annual Report and Accounts 2022 
 
 
188

36 Share-based payments
The Group has granted a number of different equity-based awards to employees and customers which it has determined to 
be share-based payments:

a. Share options and Free Shares offer granted at the time of the IPO
•  On 29 May 2014, nil cost options over 13,132,410 shares were granted to certain Directors and employees with no exercise 

price and no service or performance vesting conditions. There are no cash settlement alternatives.

•  Eligible customers and employees who acquired their shares under the Customer or Employee Offers in the Prospectus 
received one bonus share for every 20 shares they acquired and held continuously for one year to 29 May 2015. As these 
were bonus shares, there was no exercise price and no cash settlement alternative.

b. Restricted Share Plan (RSP) 
•  The RSP is a discretionary executive share plan under which the Board may grant options over shares in Saga plc. 
•  On 9 April 2021, nil cost options over 713,343 shares were issued under the RSP to certain Directors and other senior 

employees which vest and become exercisable on the third anniversary of the grant date, subject to continuing 
employment.

c. Long-term incentive plan (LTIP) 
•  The LTIP is a discretionary executive share plan under which the Board may, within certain limits and subject to applicable 

performance conditions, grant options over shares in Saga plc. 

•  Up to 31 January 2017, these options are 50% linked to a non-market vesting condition, earnings per share, and 50% linked 

to a market vesting condition, total shareholder return (TSR). 

•  From 1 February 2017 to 31 January 2018, these options were 60% linked to non-market vesting conditions (30% linked to 
basic earnings per share and 30% linked to organic earnings per share) and 40% linked to a market vesting condition, TSR. 

•  From 1 February 2018, these options were 60% linked to non-market vesting conditions (30% linked to organic earnings 
per share and 30% linked to return on capital employed (ROCE)) and 40% linked to a market vesting condition, TSR. 
•  From 1 February 2019, these options are 75% linked to non-market vesting conditions (50% linked to operational and 

strategic measures and 25% linked to ROCE) and 25% linked to a market vesting condition, TSR.

d. Deferred Bonus Plan (DBP) 
•  On 29 April 2021, nil cost options over 236,815 shares were issued under the DBP to the Executive Directors reflecting 

their deferred bonus in respect of 2020/21, which vest and become exercisable on the third anniversary of the grant date. 
Under the DBP scheme, executives receive two-thirds of the bonus award in cash and one-third in the form of rights to 
shares of the Company.

e. Other share options
•  On 2 December 2015, nil cost options over 99,552 shares were issued to the Chief Marketing Officer at the time which 

were to vest on the second anniversary of his appointment, subject to continuing employment. Following the cessation of his 
employment, the vesting period was extended to 1 May 2020.

f. Employee Free Shares
•  On 16 November 2021, 212,326 shares were awarded to eligible employees on the seventh anniversary of the IPO and allocated 

at nil cost; these shares become beneficially owned over a three-year period from allocation, subject to continuing service.

Each employee share option converts into one ordinary share of the Company on exercise. No amounts are paid or payable 
by the recipient on receipt of the option. The options carry neither rights to dividends nor voting rights. Options may be 
exercised at any time from the date of vesting to the date of their expiry. With the exception of share options granted at the 
time of the IPO, if an employee ceases to be employed by the Group, the option rights will be forfeited, except in limited 
circumstances that are approved by the Board on a case-by-case basis.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022189

The table below summarises the movements in the number of share options outstanding for the Group and their weighted 
average exercise price:

At 1 February 2021

8,437

812,967

841,235

130,740

6,636

409,929 2,209,944

IPO options

RSP

LTIP

DBP

Other 
options

Employee 
Free Shares

Total

Granted

Forfeited

Exercised

–

–

–

713,343 

–

236,815

–

212,326

1,162,484

(163,972)

(221,230)

–

(6,636)

(37,256)

(429,094)

–

(1,802)

(2,053)

–

–

(24,433)

(28,288)

560,566 2,915,046

At 31 January 2022

8,437

1,362,338

618,203

365,502

Exercise price

£nil

£nil

£nil

£nil

£nil

£nil

£nil

Exercisable at 31 January 2022

8,437

–

9,783

3,115

–

71,034

92,369

Average remaining contractual life

0.0 years

1.9 years

0.7 years

1.8 years 0.0 years

1.8 years

1.4 years

Average fair value at grant

£27.75

£3.25

£6.96

£4.10

£30.33

£6.09

£5.14

The average fair values at grant date have been restated to reflect the impact of the share consolidation.

The weighted average share price at the date of exercise for share options exercised during the year ended 31 January 2022 
was £3.85 (2021: £2.42).

The following information is relevant in the determination of the fair value of options granted during the year under the 
equity-settled and cash-settled share-based remuneration schemes operated by the Group.

Model used

Expected life of share option

Weighted average share price (£)

RSP

DBP

Employee 
Free Shares

Black-
Scholes

Black-
Scholes

Black-
Scholes

3 years

3 years

3 years

£3.86

£3.71

£2.87

As at 31 January 2022, the Group did not hold any liability in relation to cash-settled share-based remuneration that had 
vested by the end of the year.

As only limited historical data for the Group’s share price is available, the Group has estimated the Company’s share price 
volatility as an average of the volatilities of its TSR comparator group over a historical period commensurate with the 
expected life of the award immediately prior to the date of the grant.

For future valuations, at a date when sufficient Saga share price data becomes available, the Group intends to estimate the 
Company volatility directly from this data.

The total amount charged to the income statement in the year ended 31 January 2022 is £3.4m (2021: £2.4m). This has been 
charged to administrative and selling expenses.

The Group did not enter into any share-based payment transactions with parties other than employees during the current period.

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Saga plc Annual Report and Accounts 2022 
 
 
190

37 Commitments and contingencies

a) Lease commitments
The Group leases various river cruise ships, offices, warehouses, equipment and vehicles. The contract lengths of the leases 
vary considerably and may include extension or termination options. Where it is reasonably certain that an extension option 
will be triggered in a contract, lease payments to be made in respect of the option are included in the measurement of the 
lease liability. Future minimum lease payments under lease contracts, together with the present values of the net minimum 
lease payments, are as follows:

Within one year 

Between one and five years

After five years

Total minimum lease payments

Less amounts representing finance charges 

Present value of minimum lease payments

2022 
£m

5.4

19.5

18.0

42.9

(7.6)

35.3

2021 
£m

2.3

2.2

0.1

4.6

(0.2)

4.4

Please refer to Note 18 for further details on modification of lease terms during the prior year.

As at 31 January 2022, the value of lease liabilities contracted for, but not provided for, in the financial statements in respect 
of right-of-use assets amounted to £42.5m (2021: £92.7m). As at 31 January 2021, these lease commitments relate to the 
river cruise vessels, Spirit of the Rhine and Spirit of the Danube. As at 31 January 2022, these lease commitments relate to 
the river cruise vessel, Spirit of the Danube. 

b) Commitments
As at 31 January 2022, the capital amount contracted for, but not provided for, in the financial statements in respect of 
property, plant and equipment, amounted to £nil (2021: £nil). 

c) Contingent liabilities
The CAA and ABTA regulate the Group’s UK Tour Operations business. ABTA requires the Group to put in place bonds to 
provide customer protection. At 31 January 2022, the Group had £19.4m (2021: £21.0m) of tour operating-related bonds 
in place.

38 Assets held for sale
At the end of the year ended 31 January 2021, the Group made the decision to initiate an active programme to locate buyers 
for a number of its freehold properties. Immediately before the classification of the properties to be held for sale, their 
recoverable amounts were ascertained and this resulted in an impairment charge of £4.5m being recognised against the 
Group’s freehold land and buildings assets (Note 17a). At the point of reclassification to held for sale, the carrying values 
of £16.9m were considered to be equal to, or below, fair value less costs to sell, and hence no revaluation at the point of 
reclassification was required. These properties are presented within the Insurance segment of the Group, and as at 
31 January 2021 were being actively marketed and the disposals were expected to be completed within 12 months of 
the end of the financial year. No gains or losses were recognised with respect to the properties.

During the year, the Group declassified one of the properties classified as held for sale at 31 January 2021, to property, plant 
and equipment since it was no longer being actively marketed for disposal. The carrying value of this property as at 31 January 
2021 was £3.0m. Other than this one property, there have been no changes in relation to the Group’s intention to sell any of 
the properties classified as held for sale at 31 January 2021, and so the held for sale designation is considered to remain 
appropriate for the remaining properties as at 31 January 2022.

During the year, the Group disposed of a property classified as held for sale in the period. Cash consideration received 
(net of transaction costs) was £10.2m and the carrying value of the property at the date of disposal was £3.0m. Profit arising 
on disposal was £7.2m.

Management conducted an impairment review of the freehold property assets held for sale as at 31 January 2022. In relation 
to these freehold properties, value-in-use continued to be negligible and so the Group obtained updated market valuations 
to determine the fair value of each building. The outcome of these impairment reviews concluded that an impairment 
charge totalling £1.0m should be recognised against the Group’s property assets held for sale as at 31 January 2022. 
As at 31 January 2022, the carrying values of the properties classified as held for sale, totalling £12.9m, are representative 
of either each property’s fair value or historic cost, whichever is lower.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022i

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191

39 Subsidiaries
The entities listed below are subsidiaries of the Company or Group. All of the undertakings are wholly owned and included 
within the consolidated financial statements. The registered office address for all entities registered in England is Enbrook 
Park, Sandgate, Folkestone, Kent CT20 3SE, United Kingdom. The registered office address of Acromas Insurance Company 
Limited is 57/63 Line Wall Road, Gibraltar. The registered office address of Saga Cruises GmbH is Industriegebiet Süd, 26871, 
Papenburg, Niedersachsen, Germany. The registered office address of Saffron Maritime Limited is Aspire Corporate 
Services Limited, PO Box 191, Elizabeth House, Ruettes Brayes, St Peter Port, Guernsey, GY1 4HW.

Company name

Saga Personal Finance Limited

Saga Services Limited

Country of 
registration

England

England

Nature of business

Delivery of regulated investment products

Regulated Insurance distribution

Acromas Insurance Company Limited

Gibraltar

Insurance underwriting

CHMC Limited15

PEC Services Limited15

ST&H Limited

Titan Transport (UK) Limited

Titan Travel (UK) Limited

Titan Travel Group Limited

Titan Transport Limited (formerly Saga Transport Limited)

Saga Cruises Limited

Saga Cruises IV Limited

Saga Cruises V Limited

Saga Cruises VI Limited

Saga Cruises GmbH

Saga Crewing Services Limited

Saffron Maritime Limited

MetroMail Limited15

Saga Mid Co Limited

Saga Publishing Limited15

Saga Membership Limited15

Driveline Group Limited

CHMC Holdings Limited

Saga Group Limited

Saga Leisure Limited

ST&H Group Limited 

Confident Services Limited

Driveline Europe Limited

Driveline Travel Limited

Enbrook Cruises Limited

Saga Cruises I Limited

Saga Flights.com Limited 

Saga Healthcare Limited

Saga Holidays Limited

Saga Properties Limited

Saga Radio (North West) Limited 

Saga Shipping Company Limited

Spirit of Adventure Limited

ST&H Transport Limited 

Titan Aviation Limited

Titan Travel Holdings Limited

Titan Travel Limited

England

England

England

England

England

England

England

England

England

England

England

Germany

England

Guernsey 

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

England

Motor accident management

Repairer of automotive vehicles

Tour operating

Tour operating

Tour operating

Tour operating

Tour operating

Cruising

Cruising

Cruising

Cruising

Cruising

Cruising

Cruising

Mailing house

Debt service provider

Publishing

Customer loyalty scheme

Holding company

Holding company

Holding company

Holding company

Holding company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

Dormant company

15  These subsidiaries will take advantage of the audit exemption set out within section 479A of the Companies Act 2006 for the year ended 31 January 2022. 

As required, Saga plc, the ultimate parent undertaking and controlling party of the Group, guarantees all outstanding liabilities to which these subsidiary 
companies are subject at the end of the financial year, until they are satisfied in full. This is in accordance with Section 479C of the Companies Act 2006. 
The guarantee is enforceable against Saga plc as the ultimate parent undertaking, by any person to whom the subsidiary companies listed above are liable 
in respect of those liabilities

Saga plc Annual Report and Accounts 2022 
 
 
192

40 Related party transactions
On 6 April 2021, the Company entered into a working capital facility agreement with Roger De Haan, the Non-Executive 
Chairman of Saga plc, to allow the Company to draw down up to £10.0m with 20 days’ notice to fund the short-term liquidity 
needs of its Cruise business. The agreement allowed the Company to select a loan period of one, two, three or six months, or 
any other period agreed with Roger De Haan. Interest on the working capital facility agreement would be incurred at a variable 
rate of LIBOR plus a bank margin that is linked to the Group’s leverage ratio. Interest would accrue on the facility and be 
payable on the last day of the period of the loan. The facility was set to mature on 9 May 2023, at which point any outstanding 
amounts, including interest, must be repaid.

As explained in Note 30, in June 2021, the Group announced a number of financing transactions intended to improve its 
financial flexibility by increasing available liquidity, extending debt maturities and providing greater headroom against 
covenants. Following the completion of these transactions, the working capital facility agreement with Roger De Haan was 
subsequently cancelled with effect from July 2021.

41 Events after the reporting period
After the year end, the Group concluded discussions with its Cruise lenders to amend the covenants on the two ship debt 
facilities as follows:

•  Reduction in the EBITDA to debt repayment ratio from 1.2x to 1.0x for the periods from 31 July 2022 to 31 January 2024.
•  Reduction in the EBITDA to cash interest ratio from 2.0x to 1.7x as at 31 July 2022.

Please refer to Note 30 for further details relating to the Group’s cruise ship debt facilities.

Notes to the financial statements continuedSaga plc Annual Report and Accounts 2022Company financial statements of Saga plc 
Balance sheet

Non-current assets

Investment in subsidiaries

Current assets

Debtors – amounts falling due after more than one year

Debtors – amounts falling due within one year

Cash and short-term deposits

Creditors – amounts falling due within one year

Net current assets

Creditors – amounts falling due after more than one year

Net assets

Capital and reserves

Called up share capital

Share premium account

Profit and loss reserve

Share-based payment reserve

Total shareholders’ funds

193

Note

2022 
£m

2021 
£m

2

3

3

4

5

6

552.3

552.3

501.8

3.0

38.0

542.8

(3.9)

538.9

412.5

2.2

0.1

414.8

(4.8)

410.0

(396.2)

(248.9)

695.0

713.4

21.1

648.3

18.1

7.5

695.0

21.0

648.3

38.2

5.9

713.4

The Company has not presented its own profit and loss account as permitted by section 408(3) of the Companies Act 2006 
(the Act). The loss included in the financial statements of the Company, determined in accordance with the Act, was £21.9m 
(2021: £14.2m).

Company number: 08804263

The Notes on pages 195-200 form an integral part of these financial statements.

Signed for and on behalf of the Board on 22 March 2022 by

E A Sutherland 
Group Chief Executive Officer 

J B Quin 
Group Chief Financial Officer

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Saga plc Annual Report and Accounts 2022 
 
 
 
 
194

Company financial statements of Saga plc 
Statement of changes in equity

At 1 February 2020

Loss for the financial year

Dividends paid

Issue of share capital (Note 6)

Transaction costs associated with issue of share capital

Share-based payment charge

Exercise of share options

At 31 January 2021

Loss for the financial year

Issue of share capital (Note 6)

Share-based payment charge

Exercise of share options

At 31 January 2022

Called up 
share 
capital 
£m

11.2

–

–

9.8

–

–

–

Share 
premium 
account 
£m

519.3

–

–

140.6

(11.6)

–

–

21.0

648.3

–

0.1

–

–

–

–

–

–

21.1

648.3

Retained 
earnings 
£m

Share-based 
payment 
reserve 
£m

48.8

(14.2)

(0.1)

–

–

–

3.7

38.2

(21.9)

–

–

1.8

18.1

8.0

–

–

–

–

2.3

(4.4)

5.9

–

–

3.4

(1.8)

7.5

Total 
equity 
£m

587.3

(14.2)

(0.1)

150.4

(11.6)

2.3

(0.7)

713.4

(21.9)

0.1

3.4

–

695.0

The Notes on pages 195-200 form an integral part of these financial statements.

Saga plc Annual Report and Accounts 2022i

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195

Notes to the Company financial statements

1.1 Accounting policies

a) Accounting convention
These financial statements were prepared in accordance with Financial Reporting Standard 101 ‘Reduced Disclosure 
Framework’ (FRS 101). 

In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements 
of UK-adopted international accounting standards, but makes amendments where necessary in order to comply with 
Companies Act 2006 (the Act) and has set out below where advantage of the FRS 101 disclosure exemptions has been taken.

The financial statements are prepared under the historical cost convention, as modified by derivative financial assets and 
financial liabilities measured at fair value through profit or loss, and in accordance with the Companies Act 2006, and are 
prepared on a going concern basis (please refer to Note 2.1 of the Saga plc consolidated accounts on pages 126-127 for an 
assessment of the going concern basis for the Group and the Company).

The Company’s financial statements are presented in sterling and all values are rounded to the nearest hundred thousand 
(£’m) except when otherwise indicated.

The accounting policies which follow set out those policies which apply in preparing the financial statements for the year 
ended 31 January 2022.

The Company has taken advantage of the following disclosure exemptions under FRS 101:

•  The requirements of IFRS 7 ‘Financial Instruments: Disclosures’.
•  The requirement in paragraph 38 of IAS 1 ‘Presentation of Financial Statements’ to present comparative information 

in respect of paragraph 79(a)(iv) of IAS 1.

•  The requirements of paragraphs 10(d), 10(f), 16, 38A, 38B-D, 40A-D, 111 and 134-136 of IAS 1 ‘Presentation of 

Financial Statements’.

•  The requirements of IAS 7 ‘Statement of Cash Flows’.
•  The requirements of paragraphs 30 and 31 of IAS 8 ‘Accounting Policies, Changes in Accounting Estimates and Errors’.
•  The requirements of paragraphs 17 and 18A of IAS 24 ‘Related Party Disclosures’.
•  The requirements in IAS 24 ‘Related Party Disclosures’ to disclose related party transactions entered into between 
two or more members of a group, provided that any subsidiary which is a party to the transaction is wholly owned by 
such a member.

•  The requirements of paragraphs 45(b) and 46-52 of IFRS 2 ‘Share-based Payment’.

b) Investments in subsidiaries
Investments in subsidiaries are accounted for at the lower of cost less impairment and net realisable value and reviewed for 
impairment when events or changes in circumstances indicate the carrying value may not be recoverable.

c) Debtors
Trade and other debtors are initially recognised at fair value and, where the time value of money is material, subsequently 
measured at amortised cost using the effective interest rate (EIR) method. Provision for impairment is made using the 
simplified approach set out in IFRS 9, whereby no credit loss allowance is recognised on initial recognition, and then at each 
subsequent reporting date the loss allowance will be the present value of the expected cash flow shortfalls over the remaining 
life of the debtors (i.e. lifetime expected credit losses (ECLs)). Balances are written off when the probability of recovery is 
assessed as being remote.

Amounts due from Group undertakings are classified as debtors. They have no fixed date of payment and are payable on 
demand. The amounts due from Group undertakings are disclosed at amortised cost.

d) Deferred tax
Deferred tax is provided on temporary differences between the tax bases of assets and liabilities and their carrying amounts 
for financial reporting purposes at the reporting date.

Deferred tax liabilities are recognised for all taxable temporary differences and deferred tax assets are recognised to the 
extent that it is probable that taxable profit will be available against which the deductible temporary differences, and the carry 
forward of unused tax credits and unused tax losses, can be utilised.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is no longer 
probable that sufficient taxable profit will be available to allow all or part of the deferred tax asset to be utilised. Unrecognised 
deferred tax assets are reassessed at each reporting date and are recognised to the extent that it has become probable that 
future taxable profits will allow the deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the year when the asset is 
realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the 
reporting date. Deferred tax is charged or credited in the income statement, except when it relates to items charged or 
credited in other comprehensive income (OCI), in which case the deferred tax is dealt with in the OCI.

Saga plc Annual Report and Accounts 2022 
 
 
196

1.1 Accounting policies continued

Deferred tax assets and deferred tax liabilities are offset if a legally enforceable right exists to set off current tax assets 
against current tax liabilities and the deferred taxes relate to the same taxable entity and the same taxation authority.

e) Share-based payments
The Company provides benefits to employees (including Directors) of Saga plc and its subsidiary undertakings, in the form of 
share-based payment transactions, whereby employees render services as consideration for equity instruments 
(equity-settled transactions). The cost of equity-settled transactions is measured by reference to the fair value on the grant 
date and is recognised as an expense over the relevant vesting period, ending on the date on which the employee becomes 
fully entitled to the award.

Fair values of share-based payment transactions are calculated using Black-Scholes modelling techniques.

In valuing equity-settled transactions, assessment is made of any vesting conditions to categorise these into market 
performance conditions, non-market performance conditions and service conditions.

Where the equity-settled transactions have market performance conditions (that is, performance which is directly or 
indirectly linked to the share price), the fair value of the award is assessed at the time of grant and is not changed, regardless 
of the actual level of vesting achieved, except where the employee ceases to be employed prior to the vesting date.

For service conditions and non-market performance conditions, the fair value of the award is assessed at the time of grant 
and is reassessed at each reporting date to reflect updated expectations for the level of vesting. No expense is recognised for 
awards that ultimately do not vest.

At each reporting date prior to vesting, the cumulative expense is calculated, representing the extent to which the vesting 
period has expired and, in the case of non-market conditions, the best estimate of the number of equity instruments that will 
ultimately vest or, in the case of instruments subject to market conditions, the fair value on grant adjusted only for leavers. 
The movement in the cumulative expense since the previous reporting date is recognised in the income statement, with the 
corresponding increase in share-based payments reserve.

Upon vesting of an equity instrument, the cumulative cost in the share-based payments reserve is reclassified to reserves.

f) Financial instruments
i) Financial assets 
On initial recognition, a financial asset is classified as either amortised cost, fair value through other comprehensive income 
(FVOCI) or fair value through profit and loss (FVTPL). The classification of financial assets is based on the business model in 
which a financial asset is managed, and its contractual cash flow characteristics. 

The Company measures all financial assets at fair value at each reporting date, other than those instruments measured at 
amortised cost.

The Company’s financial assets at amortised cost include amounts due from Group undertakings. The Company does not 
hold any financial assets classified as FVOCI or FVTPL.

Financial assets at amortised cost
Initial recognition and measurement
A financial asset is classified at amortised cost if it meets both of the following conditions and is not elected to be designated 
as FVTPL:

•  It is held within a business model whose objective is to hold assets to collect contractual cash flows.
•  Its contractual terms give rise on specified dates to cash flows that are solely payments of principal and interest on the 

principal amount outstanding.

Subsequent measurement
These assets are subsequently measured at amortised cost using the EIR method. The amortised cost is reduced by 
impairment losses (see (ii) below). Impairment losses are recognised in profit or loss as they are incurred. Any gain or loss on 
derecognition is recognised in profit or loss immediately.

Derecognition
A financial asset is derecognised when the rights to receive cash flows from the asset have expired or when the Company has 
transferred substantially all the risks and rewards relating to the asset to a third party.

ii) Impairment of financial assets
The expected credit loss (ECL) impairment model applies to financial assets measured at amortised cost and debt 
investments at FVOCI.

The Company measures loss allowances at an amount equal to 12-month ECLs, except for trade receivables and contract 
assets that result from transactions within the scope of IFRS 15.

Notes to the Company financial statements continuedSaga plc Annual Report and Accounts 2022197

When determining whether the credit risk of a financial asset has increased significantly since initial recognition and when 
estimating ECLs, the Company considers reasonable and supportable information that is relevant and available without undue 
cost or effort. This includes both quantitative and qualitative information and analysis, based on the Company’s historical 
experience and informed credit assessment and including forward-looking information. 

Measurement of ECLs
ECLs are measured as a probability-weighted estimate of credit losses. Credit losses are measured as the probability of default in 
conjunction with the present value of the Group’s exposure. Loss allowances for ECLs on financial assets measured at amortised 
cost are deducted from the gross carrying amount of the assets, with a corresponding charge to the income statement. 

iii) Financial liabilities 
Initial recognition and measurement
All financial liabilities are classified as financial liabilities at amortised cost on initial recognition.

All financial liabilities are recognised initially at fair value and, in the case of loans and borrowings, net of directly attributable 
transaction costs.

The Company’s financial liabilities comprise loans and borrowings.

Subsequent measurement
After initial recognition, interest-bearing loans and borrowings and other payables are subsequently measured at amortised 
cost using the EIR method. Amortised cost is calculated by taking into account any discount or premium on acquisition and 
fees or costs that are an integral part of the EIR. The EIR amortisation is included in finance costs in the income statement.

Derecognition
A financial liability is derecognised when the obligation under the liability is discharged or cancelled or expires.

When an existing financial liability is replaced by another from the same lender on substantially different terms, or the terms of 
an existing liability are substantially modified, such an exchange or modification is treated as a derecognition of the original liability 
and the recognition of a new liability. The difference in the respective carrying amounts is recognised in the income statement.

g) Audit remuneration
Amounts receivable by the Company’s auditor and its associates in respect of services to the Company and its associates, 
other than the audit of the Company’s financial statements, have not been disclosed as the information is required instead to 
be disclosed on a consolidated basis in the consolidated financial statements.

1.2 Significant accounting judgements, estimates and assumptions
The preparation of financial statements requires the Company to select accounting policies and make estimates and assumptions 
that affect items reported in the primary Company financial statements and Notes to the Company financial statements.

Significant estimates
All estimates are based on management’s knowledge of current facts and circumstances, assumptions based on that 
knowledge and predictions of future events and actions. Actual results may therefore differ from those estimates.

The table below sets out those items the Company considers susceptible to changes in critical estimates and assumptions 
together with the relevant accounting policy.

Acc. policy

Items involving estimation

Sources of estimation uncertainty

1.1b

Investment in subsidiaries 
impairment testing

The Company determines whether investment in subsidiaries needs to be 
impaired when indicators of impairment exist. This requires an estimation of 
the value-in-use of the subsidiaries owned by the Company. The value-in-use 
calculation requires the Company to estimate the future cash flows expected 
to arise from the subsidiaries, discounted at a suitably risk-adjusted rate in 
order to calculate present value.

Sensitivity analysis has been undertaken to determine the effect of changing 
the discount rate, the terminal value and future cash flows on the present value 
calculation, which is shown in Note 2 on page 198.

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Saga plc Annual Report and Accounts 2022 
 
 
198

2 Investment in subsidiaries

Cost

At 1 February 2020

At 31 January 2021 and 31 January 2022

Amounts provided for

At 1 February 2020

At 31 January 2021 and 31 January 2022

Net book value

At 31 January 2022

At 31 January 2021

£m

4,132.7

4,132.7

3,580.4

3,580.4

552.3

552.3

See Note 39 to the consolidated financial statements for a list of the Company’s investments.

Management has tested the investment in subsidiaries balance for impairment at 31 January 2022 due to the net assets of 
the Company being in excess of its market capitalisation; thus constituting an indicator of impairment. The impairment test 
compares the recoverable amount of investment to its carrying value.

The recoverable amount of the investment has been determined based on a sum-of-the-parts valuation, by deriving a value-in-
use for each of the Group’s businesses, using cash flow projections from the Group’s Board-approved five-year plan to 
2026/27. Terminal values have been included using 2.0% as the expected long-term average growth rate of the UK economy, 
and calculated using the Gordon Growth Model. The cash flows have then been discounted to present value using a suitably 
risk-adjusted discount rate derived from the Group’s weighted average cost of capital, and risk adjusted for each of the 
Group’s businesses based on relative industry betas and cost of debt levels. The recoverable amount is the value-in-use, being 
the sum of the value-in-use of the Group’s cash generating units and the present value of central costs less the market value 
of external debt and the net assets of the Company (excluding the carrying value of the investment in subsidiaries).

In the current year, the recoverable amount when compared against the carrying value of the investment in subsidiaries 
resulted in headroom of £487.7m in a central scenario. When considering an array of stress tests to the Group’s projected 
cash flows in line with the reasonable worst-case (RWC) assumptions outlined in Note 2.1 of the Saga plc consolidated 
accounts on pages 126-127, combined with a lower terminal growth rate of 1.5%, the level of headroom reduced to £129.1m. 
Management therefore concluded that it is not necessary to impair the investment in subsidiaries, nor would it be appropriate 
to reverse any impairment already recognised in previous years at this point.

The surplus calculated is most sensitive to the discount rate and terminal growth rate assumed. A quantitative sensitivity 
analysis for each of these as at 31 January 2022 and its impact on the headroom against the carrying value of investment in 
subsidiaries is as follows:

Impact

3 Debtors

Amounts falling due after more than one year

Amounts due from Group undertakings

Amounts falling due within one year

Deferred tax asset

Other debtors

Pre-tax discount rate

Terminal growth rate

+1.0ppt 
£m

(220.7)

–1.0ppt 
£m

286.4

+1.0ppt 
£m

221.3

–1.0ppt 
£m

(171.2)

2022 
£m

2021 
£m

501.8

501.8

2022 
£m

1.7

1.3

3.0

412.5

412.5

2021 
£m

1.0

1.2

2.2

Notes to the Company financial statements continuedSaga plc Annual Report and Accounts 2022i

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4 Creditors – amounts falling due in less than one year

Other creditors

Accrued interest payable

5 Creditors – amounts falling due in more than one year

Bonds

Unamortised issue costs

199

2022 
£m

2.0

1.9

3.9

2021 
£m

3.0

1.8

4.8

2022 
£m

2021 
£m

400.0

250.0

(3.8)

(1.1)

396.2

248.9

Please refer to Note 30 of the Saga plc consolidated accounts on pages 182-183 for further details relating to the bonds.

6 Called up share capital

Allotted, called up and fully paid

At 1 February 2020

Issue of shares – 5 October 2020

First Firm Placing

Second Firm Placing

Placing and Open Offer

Sub-total before share consolidation

Share consolidation – 13 October 2020

Issue of shares – 18 November 2020

At 31 January 2021

Issue of shares – 12 November 2021

At 31 January 2022

Ordinary shares

Nominal 
value 
£

Value 
£m

Number

1,122,003,328

0.01

224,400,000

124,183,026

623,335,182

971,918,208

0.01

0.01

0.01

0.01

11.2

2.2

1.2

6.3

9.7

2,093,921,536

0.01

20.9

(1,954,326,767)

507,458

140,102,227

235,044

140,337,271

0.15

0.15

0.15

0.15

0.1

21.0

0.1

21.1

On 30 August 2020, the Company announced that it was at the advanced stage of a prospective £150.0m equity capital raise in 
order to strengthen the Group’s statement of financial position, improve liquidity and support the execution of its strategy plan. 
The prospective £150.0m equity raise was launched on 10 September 2020, structured as a Firm Placing and Open Offer.

Under the Firm Placing and Open Offer, on 5 October 2020 the Company issued 971,918,208 new ordinary shares, raising 
£150.3m of funds which were utilised to repay part of the Group’s term loan and repay in full the drawn revolving credit 
facility, with the balance of the proceeds raised increasing Available Cash16. The issue was fully subscribed.

The share premium arising on the issue of the new ordinary shares was £140.6m. Transaction costs associated with the issue 
of the share capital of £11.6m were deducted from share premium.

On 13 October 2020, the Company undertook a consolidation of its shares, whereby for every 15 ordinary shares held of 1p 
nominal value, shareholders received one new consolidated share of 15p nominal value.

On 18 November 2020, Saga plc issued 507,458 new ordinary shares of 15p each, with a value of £0.1m, for transfer into an 
Employee Benefit Trust (EBT) to satisfy employee incentive arrangements.

On 12 November 2021, Saga plc issued 235,044 new ordinary shares of 15p each, with a value of £0.1m, for transfer into an 
EBT to satisfy employee incentive arrangements.

Please refer to Note 33 of the Saga plc consolidated accounts on page 186 for further details on the movements in share 
capital during the prior year.

16   Refer to the Alternative Performance Measures Glossary on page 201 for definition and explanation

Saga plc Annual Report and Accounts 2022 
 
 
200

7 Commitments
The Company has provided guarantees for the Group’s bonds, term loan, ship debt, RCF and bank overdraft (please refer to 
Notes 25 and 30 of the Saga plc consolidated accounts on pages 174, and 182-183, respectively for further details).

Notes to the Company financial statements continuedSaga plc Annual Report and Accounts 2022Alternative Performance Measures Glossary

201

Underlying Basic (Loss)/Earnings Per Share
Underlying Basic (Loss)/Earnings Per Share represents basic 
loss per share excluding the post-tax effect of unrealised fair 
value gains and losses on derivatives, the net profit on 
disposal of assets, impairment of the carrying value of assets 
including goodwill, charge on closure of defined benefit 
pension scheme, foreign exchange gains on river cruise ship 
leases, costs incurred for ship debt holiday and restructuring 
costs. This measure is reconciled to the statutory basic loss 
per share in Note 12 to the accounts on page 153.

This measure is linked to the Group’s key performance 
indicator Underlying (Loss)/Profit Before Tax and represents 
what management considers to be the underlying 
shareholder value generated in the year.

Available Cash
Available Cash represents cash held by subsidiaries within 
the Group that is not subject to regulatory restrictions, net 
of any overdrafts held by those subsidiaries. This measure is 
reconciled to the statutory measure of cash in Note 25 to the 
accounts on page 174.

Available Operating Cash Flow
Available Operating Cash Flow is net cash flow from 
operating activities after capital expenditure but before tax, 
interest paid, restructuring costs, proceeds from business 
and property disposals and other non-trading items, which 
is available to be used by the Group as it chooses and is not 
subject to regulatory restriction. It is reconciled to statutory 
net cash flow from operating activities within the Group Chief 
Financial Officer’s Review on page 47.

Adjusted Net Debt
Adjusted Net Debt is the sum of the carrying values of the 
Group’s debt facilities less the amount of Available Cash it 
holds but excludes the ship debt and the Cruise business 
Available Cash. It is linked to the covenant on the Group’s 
RCF, being the numerator in the Group’s leverage ratio 
calculation, and is analysed further within the Group Chief 
Financial Officer’s Review on page 49.

The Group uses a number of Alternative Performance 
Measures (APMs), which are not required or commonly 
reported under International Financial Reporting Standards, 
the Generally Accepted Accounting Principles (GAAP) under 
which the Group prepares its financial statements, but which 
are used by the Group to help the user of the accounts 
better understand the financial performance and position 
of the business.

Definitions for the primary APMs used in this report are set 
out below. APMs are usually derived from financial statement 
line items and are calculated using consistent accounting 
policies to those applied in the financial statements, unless 
otherwise stated.

APMs may not necessarily be defined in a consistent manner 
to similar APMs used by the Group’s competitors. They 
should be considered as a supplement, rather than a 
substitute, for GAAP measures.

Underlying (Loss)/Profit Before Tax
Underlying (Loss)/Profit Before Tax represents the loss 
before tax excluding unrealised fair value gains and losses on 
derivatives, the net profit on disposal of assets, impairment 
of the carrying value of assets including goodwill, charge on 
closure of defined benefit pension scheme, foreign exchange 
gains on river cruise ship leases, costs incurred for ship debt 
holiday and restructuring costs. It is reconciled to statutory 
loss before tax within the Group Chief Financial Officer’s 
Review on page 36.

This measure is the Group’s key performance indicator and 
is useful for presenting the Group’s underlying trading 
performance, as it excludes non-cash technical accounting 
adjustments and one-off financial impacts that are not 
expected to recur.

Trading EBITDA/Adjusted Trading EBITDA
Trading EBITDA is defined as earnings before interest 
payable, tax, depreciation and amortisation, and excludes the 
amortisation of acquired intangibles, non-trading costs and 
impairments. Adjusted Trading EBITDA also excludes the 
impact of IFRS 16 and the Trading EBITDA relating to the two 
cruise ships, Spirit of Discovery and Spirit of Adventure in 
line with the covenant on the Group’s revolving credit facility 
(RCF). It is reconciled to Underlying (Loss)/Profit Before Tax 
within the Group Chief Financial Officer’s Review on page 47. 
Underlying (Loss)/Profit Before Tax is reconciled to statutory 
loss before tax within the Group Chief Financial Officer’s 
Review on page 38.

This measure is linked to the covenant on the Group’s RCF, 
being the denominator in the Group’s leverage ratio calculation.

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Glossary

ABTA (Association of British Travel Agents) the trade association 
for tour operators and travel agents in the UK 

Accident year the financial year in which an insurance loss occurs

Add-on an insurance policy that is actively marketed and sold as an 
addition to a core policy

AGM (Annual General Meeting) to be held at 11.00am on 5 July 
2022 at Enbrook Park, Sandgate, Folkestone, Kent CT20 3SE

AICL (Acromas Insurance Company Limited) the Group’s 
underwriting business

ATOL (Air Travel Organiser’s Licence) government-run financial 
protection scheme operated by the Civil Aviation Authority

Beta measures the market risk of the Company excluding the 
impact of debt

Board Saga plc Board of Directors

CAA (Civil Aviation Authority) one of the bodies that regulates the 
Group’s Travel business, responsible for the management of the Air 
Travel Organisers Licence (ATOL) scheme

CDP (Carbon Disclosure Project) charity that manages 
companies’ disclosure of their environmental impacts

CEO (Chief Executive Officer) Euan Sutherland for the 2021/22 
financial year

CFO (Chief Financial Officer) James Quin for the 2021/22 financial 
year

CGU (cash generating unit) group of assets that generate cash 
inflows

CIIA (Chartered Institute of Internal Auditors) body representing 
internal auditors in the UK

Claims frequency the number of claims incurred divided by the 
number of policies earned in a given period

Claims reserves accounting provisions that have been set to meet 
outstanding insurance claims, incurred but not reported and 
associated claims handling costs

Code the UK Corporate Governance Code published by the UK 
Financial Reporting Council setting out guidance in the form of 
principles and provisions to address the principal aspects of 
corporate governance

Companies Act the UK Companies Act 2006, as amended from 
time to time

Company Saga plc

COR (combined operating ratio) the ratio of the claims costs and 
expenses incurred to underwrite insurance (numerator), to the 
revenue earned by Acromas Insurance Company Limited (AICL) 
(denominator) in a given period. Can otherwise be calculated as the 
sum of the loss ratio and expense ratio

DTRs (Disclosure and Transparency Rules) rules published by the 
UK Financial Conduct Authority (FCA) relating to the disclosure of 
information by a company listed in the UK

Earned premium insurance premiums that are recognised in the 
income statement over the period of cover to which the premiums 
relate, deferred on a 365ths basis

Earnings per share represents underlying shareholder value 
generated in a given period 

EBITDA earnings before interest, tax, depreciation and 
amortisation of acquired intangibles, non-trading costs and 
impairments

EBT (Employee Benefit Trust) trust established to hold assets to 
provide benefits for employees 

ECL (expected credit loss) impairment model applied to financial 
assets

EIR (effective interest rate) method used to calculate interest 
paid and payable

ELT (Executive Leadership Team) the first layer of management 
below Board level

EQA (External Quality Assessment) an assessment carried out by 
PwC under the Chartered Institute of Internal Auditors Standards

ESG (Environmental, Social and Governance) central factors in 
measuring the sustainability and societal impact of the business

Executive Director of Saga plc (unless otherwise stated)

Expense ratio the ratio of expenses incurred to underwrite 
insurance (numerator) to the revenue earned by Acromas 
Insurance Company Limited (AICL) (denominator) in a given period

FCA (Financial Conduct Authority) the independent UK body that 
regulates the financial services industry, including general insurance

FRC (Financial Reporting Council) the independent body that 
regulates auditors, accountants and actuaries in the UK

FRS (Financial Reporting Standard) accounting standards issued 
by the International Financial Reporting Standards Foundation

FSC (Financial Services Commission) regulator for the non-bank 
financial services sector and global business

FTO (Federation of Tour Operators) body that regulates the 
Group’s Tour Operations business

FVOCI (fair value through other comprehensive income) one of 
three classification categories for financial assets under IFRS 9

FVTPL (fair value through profit and loss) one of three 
classification categories for financial assets under IFRS 9

GAAP (Generally Accepted Accounting Principles) a common set 
of accounting principles, standards and procedures issued by the 
Financial Accounting Standards Board

Core policy an insurance policy that is actively marketed and sold 
on its own, irrespective of any add-ons purchased

GFSC (Gibraltar Financial Services Commission) independent 
Gibraltar body that regulates the Group’s Underwriting business

Cruise passenger days the total number of days passengers have 
travelled on a ship, or ships, in a given period

GHG (greenhouse gas) a type of gas for which Saga provides 
annual reporting on its emissions

Cruise passengers the number of passengers that have travelled 
on a Saga cruise in a given period

DBP (Deferred Bonus Plan) reward scheme used to incentivise 
colleagues over the longer term, ensuring alignment with Company 
goals

DE&I (diversity, equity and inclusion) the agenda under which 
Saga is committed to creating an inclusive culture where all 
colleagues can bring their full and authentic selves to work

Group the Saga plc group

GWP (gross written premiums) the total premium charged to 
customers for a core insurance product, excluding insurance 
premium tax but before the deduction of any outward reinsurance 
premiums, measured with reference to the cover start date of the 
policy

Holidays passengers the number of passengers that have travelled 
on a Saga or Titan holiday in a given period

Discontinued operations operations divested or those that have 
been classified as held for sale

IAS (International Accounting Standards) accounting standards 
issued by the International Accounting Standards Committee

Saga plc Annual Report and Accounts 2022i

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203

IATA (International Air Transport Associations) trade association 
of the world’s airlines

PBT (profit before tax) one of the Group’s primary key 
performance indicators

IBNR (incurred but not reported) a claims reserve provided to 
meet the estimated cost of claims that have occurred, but have not 
yet been reported to the insurer 

IBOR (inter-bank offered rate) a group of widely accepted interest 
rate benchmarks 

IFRS (International Financial Reporting Standards) accounting 
standards issued by the International Accounting Standards Board

Interest cover the ratio of total net cash interest to Adjusted 
Trading EBITDA

IPO (Initial Public Offering) the first sale of shares by a previously 
unlisted company to investors on a securities exchange 

IPT (insurance premium tax) tax payable on general insurance 
premiums in the UK

IR (Investor Relations) team responsible for facilitating 
communication between Saga plc and its shareholders

Per diem the total amount of Cruise revenue earned per passenger 
per day

PMI (private medical insurance) one of the products offered 
within the Groups Retail Broking business

Policies in force the number of core insurance policies in force at 
any given time

PPO (periodic payment order) a court order prescribing 
settlement of an insurance claim through regular payments

PRUs (principal risks and uncertainties) the most significant risks 
threatening Saga plc

RCF (revolving credit facility) the facility that Saga has in place 
with its lending banks, allowing draw down of funds up to £100m

Reinsurance contractual arrangements where an insurer transfers 
part, or all, of the insurance risk written to another insurer, in 
exchange for a share of the customer premium

KPI (key performance indicator) quantifiable measure used to 
evaluate performance

ROCE (return on capital employed) a financial ratio used as a 
performance condition under the legacy long-term incentive plan

Leverage ratio the ratio of Adjusted Net Debt to Adjusted Trading 
EBITDA

LIBOR (London inter-bank offered rate) benchmark interest rate 
estimated from London banks

Listing Rules a set of mandatory regulations of the UK Financial 
Conduct Authority applicable to a company listed on the London 
Stock Exchange

Load factor the total number of Cruise passengers booked in 
proportion to the total cruise ship capacity

Loss ratio a ratio of the claims costs (numerator) to the net earned 
premium (denominator) in a given period

LSE (London Stock Exchange) the stock exchange upon which 
Saga plc is listed

LTIP (long-term incentive plan) reward scheme used to incentivise 
colleagues over the longer term, ensuring alignment with Company 
goals

Malus an arrangement that permits the forfeiture of unvested 
remuneration awards in circumstances the Company considers 
appropriate

MCA (Maritime and Coastguard Agency) executive agency of the 
UK working to prevent the loss of lives

Mental Health First Aider a specialist group of first aiders within 
Saga plc, focused on mental health

Net claims the cost of claims incurred in the period less any claims 
costs recovered under reinsurance contracts and after the release 
of any claims reserves

Net earned premium earned premium net of any outward earned 
reinsurance premium paid

Net interest expense finance costs less finance income

NPS (net promoter score) represents the willingness of 
customers to recommend Saga products and services to others

OCI (other comprehensive income) revenues, expenses, gains and 
losses under International Financial Reporting Standards that are 
excluded from the income statement

Ogden discount rate the discount rate set by the relevant 
government bodies, the Lord Chancellor and Scottish Ministers, 
and used to calculate lump sum awards in bodily injury cases

Open Offer the offer that took place in October 2020 as part of 
the capital raise, allowing qualifying shareholders to subscribe for 
new shares at a ratio of five new shares for every nine existing 
shares held

RSP (Restricted Share Plan) share scheme, and corresponding 
share awards used to incentivise colleagues over the longer term, 
ensuring alignment with Company goals

RWC (reasonable worst-case) the Group’s severe, but plausible, 
downside scenario

Shareholder Reference a unique reference code issued to 
investors of Saga plc

SIP (Share Incentive Plan) a plan available to all colleagues allowing 
them to purchase shares in Saga plc through a monthly payroll 
deduction 

SLT (Senior Leadership Team) the second layer of management 
below Board level

SMT (Saga Management Team) the third layer of management 
below Board level

Solvency capital/Solvency II insurance regulations designed to 
harmonise European Union insurance regulation. Primarily this 
concerns the amount of capital that European insurance companies 
must hold under a measure of capital and risk

SONIA (Sterling Overnight Index Average) a replacement for the 
London inter-bank offered rate, introduced in the UK in 2021

Speak Up a policy which allows colleagues to raise any matters of 
concern within the workplace

SSL (Saga Services Limited) the Group’s Retail Broking Business
tCO2e tonnes of carbon dioxide equivalent, a measure that allows 
comparison of the emissions of other greenhouse gases relative to 
one unit of CO2
Tell Euan About a communications forum allowing colleagues to 
interact with the Group Chief Executive Officer 

TOM (target operating model) description of the desired 
operating model for Saga plc

TSR (total shareholder return) the theoretical growth in value of a 
shareholding over a period, by reference to the beginning and 
ending share price, assuming that dividends, including special 
dividends, are reinvested to purchase additional units of the equity

Unearned premium an amount of insurance premium that has 
been written but not yet earned

Working@Saga a collaborative initiative to design, refit and 
repurpose our office space to support new ways of working

Saga plc Annual Report and Accounts 2022 
 
 
204

Shareholder information

Financial calendar
2022 Annual General Meeting – 5 July 2022

Shareholder information online
The Company will publish annual reports, notices of 
shareholder meetings and other documents which we are 
required to send to shareholders (shareholder information) 
on our website. Consenting shareholders will be notified 
either by post or email, if preferred, each time the Company 
publishes shareholder information. This allows us to increase 
the speed of communication, reduce our impact on the 
environment and keep costs to a minimum.

You can change your communication preference using Equiniti 
(EQ)’s Shareview Portfolio (accessed via www.sagashareholder.
co.uk) or by contacting EQ. To register, you will need your 
Shareholder Reference and Activation Code. You can find your 
Activation Code on the introductory communications from 
EQ and your Shareholder Reference can be found on most 
documentation, including your share certificate.

You can also manage your shareholding online via Shareview 
Portfolio. It is free to use, secure, easy to administer and 
allows you to update your UK bank account details, send your 
voting instructions in advance of general meetings, keep your 
contact details up to date and buy and sell shares easily.

Shareholder fraud
Shareholders are advised to be wary of any unsolicited advice 
or offers, whether over the telephone, through the post or by 
email. If any such unsolicited communication is received, 
please check that the company or person contacting you is 
properly authorised by the Financial Conduct Authority 
(FCA) before getting involved. Fraudsters use persuasive and 
high-pressure tactics to lure investors into scams. They may 
offer to sell shares that turn out to be worthless or non-
existent, or to buy shares at an inflated price in return for an 
upfront payment. While high profits are promised, if you buy 
or sell shares in this way, you may lose your money. For more 
information, or if you are approached by fraudsters, please 
visit the FCA website (www.fca.org.uk/consumers/scams), 
where you can report and find out more about investment 
scams. You can also call the FCA Consumer Helpline on 0800 
1116768. If you have already paid money to share fraudsters, 
you should contact Action Fraud on 0300 123 2040.

Advisers
Joint corporate brokers
Investec Bank plc 
30 Gresham Street 
London EC2V 7QP

Numis Securities Ltd 
The London Stock Exchange Building 
10 Paternoster Square 
London EC4M 7LT

Media relations advisers 
Headland Consultancy 
Cannon Green 
1 Suffolk Green 
London EC4R 0AX

Independent auditors 
KPMG LLP 
15 Canada Square 
Canary Wharf 
London E14 5GL 

Legal advisers 
Herbert Smith Freehills LLP 
Exchange House 
Primrose Street 
London EC2A 2EG 

Registrars 
Equiniti Group

For shareholder enquiries, please contact: 

Equiniti Group 
Aspect House 
Spencer Road 
Lancing 
West Sussex BN99 6DA

+44 (0) 371 384 2640

Please use the country code when calling from outside the 
UK. Lines are open 8.30am to 5.30pm (UK time), Monday 
to Friday (excluding public holidays in England and Wales).

customer@equiniti.com

Information for shareholders
Information for shareholders is provided on the 
internet as part of the Group’s corporate website  
(www.corporate.saga.co.uk/investors).

Registered office
Saga plc 
Enbrook Park 
Sandgate 
Folkestone 
Kent CT20 3SE

Registered in England. Company Number: 08804263 

Corporate websites
Information made available on the Group’s websites does 
not, and is not intended to, form part of this Annual Report 
and Accounts.

Saga plc Annual Report and Accounts 2022Forward-looking statements
This Annual Report and Accounts contains certain forward-
looking statements with respect to Saga’s expectations, 
including strategy, management objectives, future 
developments and financial position and performance. 
These statements are subject to assumptions, risks and 
uncertainties, many of which relate to factors that are 
beyond Saga’s ability to control and which could cause actual 
results and performance to differ materially from those 
expressed or implied by these forward-looking statements. 
Any forward-looking statements made are based upon 
the knowledge and information available to Directors on 
the date of this Annual Report and Accounts and are subject 
to change without notice. Shareholders are cautioned not 
to place undue reliance on the forward-looking statements. 
Nothing in this Annual Report and Accounts should be 
construed as a profit estimate or forecast.

Designed and produced by Friend  
www.friendstudio.com

This report has been printed on 
Amadeus Silk which is FSC® certified 
and made from 100% Elemental 
Chlorine Free (ECF) pulp. 

The mill and printer are both certified 
to ISO 14001 environmental 
management system. The report was 
printed using vegetable-based inks 
by a CarbonNeutral® printer.

This publication is produced by a 
CarbonNeutral® company and Carbon 
Balanced with World Land Trust.

Balancing is delivered by World Land 
Trust, an international conservation 
charity, who offset carbon emissions 
through the purchase and preservation 
of high conservation value land. 

Through protecting standing forests, 
under threat of clearance, carbon is 
locked in that would otherwise be 
released. These protected forests are 
then able to continue absorbing carbon 
from the atmosphere, referred to as 
REDD (Reduced Emissions from 
Deforestation and forest Degradation). 
This is now recognised as one of the 
most cost-effective and swiftest ways 
to arrest the rise in atmospheric CO2 
and global warming effects. Additional 
to the carbon benefits is the flora and 
fauna this land preserves, including a 
number of species identified at risk of 
extinction on the IUCN Red List of 
Threatened Species.

CBP00019082504183028

SAGA PLC
Enbrook Park
Sandgate
Folkestone
Kent
CT20 3SE