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SDL plc

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FY2017 Annual Report · SDL plc
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A N N U A L   R E P O R T 
2 0 1 7

 SDL Annual Report  |  i

More information available online:
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A N N U A L   R E P O R T 
2 0 1 7

 T A B L E   O F   C O N T E N T S

S T R A T E G I C   R E P O R T

SDL at a Glance 
Chairman’s Introduction
Chief Executive Officer’s Review

02 
06 
08 
15  Driving Transformation Across Industries 
The Future States of Content
25 
39 
Betting on the Future
49  Our Growth Strategy
59  Our Offerings
75  Our Leadership
78 
91 
94 
97 
101 

Chief Financial Officer’s Review
Principal Risks and Uncertainties
People Strategy
Corporate Responsibility
Environment

G O V E R N A N C E

Chairman’s Introduction
Board of Directors 

106 
108 
112  Directors’ Report
Corporate Governance Report
116 
Audit Committee Report
121 
126  Nomination Committee Report
128  Directors’ Remuneration Report
131 
139 
150 

Remuneration Policy Report
Annual Report on Remuneration
Statement of Directors’ Responsibilities in Respect  
of the Annual Report and the Financial Statements

F I N A N C I A L   S T A T E M E N T S

154 
160 
207 
219 
220 

Independent Auditor’s Report 
Consolidated Financial Statements and Related Notes 
Company Financial Statements and Related Notes 
Five Year Group Summary 
Corporate Information 

 SDL Annual Report | 1

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
S D L   A T   A 
G L A N C E

Financial KPI’s

Group  
Revenue 
£287.7m
2016: £289.9m

Group Profit  
Before Tax  
£29.9m
2016: Loss £15.8m

Net  
Cash 
£22.7m
2016: £21.3m

Revenue from  
Continuing Operations
£285.7m
2016: £264.7m

Adjusted Profit Before 
Tax & Amortisation 
£22.0m
2016: £27.0m

Continuing  
Adjusted EPS 
16.40p
2016: 26.58p

Dividend  
Per Share 
6.2p
2016: 6.2p

Business Segments

Language Services

Language Technologies

Global Content Technologies 

Revenue

Adjusted PBTA

£184.5m

£9.4m

(2016: £165.3m)

(2016: £18.8m)

£48.6m

£5.0m

(2016: £45.4m)

(2016: £4.4m)

£52.6m

£7.6m

(2016: £54.0m)

(2016: £3.8m)

Revenue by Geography

Revenue by Industry

12.1%

36.0%

7.1% 5.8%

UK 

USA

Germany

Netherlands

Rest of World

High-Tech

Life Sciences

Retail/Travel

SMB/Partners/Other

4%

Automotive/Manufacturing

Financial Services

Government & Defence

3%

29%

28%

12%

12%

12%

Adjusted Profit Before Tax & Amortisation is profit before tax, amortisation and exceptional items. Continuing Adjusted EPS relates to earnings per 
share from Continuing Operations. Adjusted earnings is profit after tax before amortisation of intangibles and exceptional items (net of tax) and 
before tax exceptional items.

2  |  SDL Annual Report

Success With SDLGrowth Strategy

Over last 25 years, we have successfully achieved growth by 
delivering service excellence with technology innovation. Looking 
forward to the next 25 years, we will continue to build on our 
foundation and expand market share in our key verticals by offering 
premium solutions that deliver more value to our investors by 
decreasing costs through operational efficiencies.

Reach
With our combination of 
services, technologies and 
global footprint

Scale
SDL is the global leader in 
managing and translating 
content

91

patents

38

countries

54

offices

150

language pairs

1,200+

in-house linguists

2bn

words professionally 
translated

300bn

words machine  
translated

3,700

employees

9,700

freelance  
translators

Impact
We attract and support the 
world’s top brands to achieve 
their global ambitions in the 
digital world

1,500

enterprise customers

93k

social media followers

275k

App store downloads

13.7m

website visitors

93%

retention rate

259

install  
base wins

 SDL Annual Report  |  3

28%

 S T R A T E G I C   R E P O R T

06  Chairman’s Introduction

08  Chief Executive Officer’s Review

15  Driving Transformation Across Industries 

25  The Future States of Content

39  Betting on the Future

49  Our Growth Strategy

59  Our Offerings

75  Our Leadership

78  Chief Financial Officer’s Review

91  Principal Risks and Uncertainties

94  People Strategy

97  Corporate Responsibility

  101  Environment

 SDL Annual Report | 5

  
 
 
 
 
 
 
 
 
 
 
 
Chairman’s Introduction

C H A I R M A N ’ S   I N T R O D U C T I O N
David Clayton

If we purely look at the financial results 
for 2017, it would be all too simple 
to describe the year as disappointing 
in terms of our performance. Of 
course, we are rightly judged by the 
financial results and the outcome 
has been below the expectations of 
our shareholders, the Board and the 
employees at SDL. The impact of our 
financial underperformance has been 
felt throughout the company.

However, there are also other ways to  
interpret our performance in 2017. On our  
other measures of progress, I believe we can 
describe 2017 as an important year in the 
achievement of our strategic goals. As I wrote in 
the interim statement earlier this year, we have 
been undertaking a business transformation 
with considerable skill and resilience. Although 
the year has exposed some shortcomings in 
terms of both our infrastructure and our delivery 
capabilities – only being partially through their 
transformation – we have not allowed  
short-term issues to de-rail us from our  
long-term goals.

Although those short-term issues have 
been frustrating for all of us, I believe 
that, on reflection, they have not caused 
us to defer any of the strategic moves 
we had planned. 2017 demonstrated 
that, with the right focus, SDL can drive 
its top line. We have continued the 
rollout of our automation programme 
(“Helix”) on time and according to our 
plans. We have successfully completed 
the divestment of non-core assets. We 
have completed the restructuring of our 
content management businesses and 
we have successfully delivered against 
our customer engagement plans, as our 
growth in revenue demonstrates.

We made considerable investment in our 
own back office infrastructure during 2017 
in order to improve delivery capabilities 
through our language network offices. We 
ended 2017 in a far better place in terms 
of our business readiness than we were at 
this time last year. 

6  |  SDL Annual Report

The Board is recommending a maintained 
dividend of 6.2p per share, reflecting the 
strength of our balance sheet and our confidence 
in the prospects and opportunities for SDL.

have shown through 2017 suggests a good 
understanding of the opportunity available to SDL. 
We look forward to delivering on the confidence 
you have shown in us.

Finally, I am and my Board colleagues are acutely 
aware of the commitment of Adolfo Hernandez, 
his executive team and all the employees of SDL to 
achieving our strategic goals. We are committed 
to improving our processes, modernising our 
systems and becoming more efficient with greater 
automation and believe that the rewards for 
that commitment will come as we deliver the full 
potential of our business. 

We begin 2018 with our market opportunity 
remaining as attractive as ever. Our business 
is better prepared to take advantage of those 
opportunities than has previously been the case. 
While there is still much work to be done, the Board 
has confidence in our strategy and leadership to 
ensure that SDL continues to progress in 2018, 
towards achieving our long-term goals.

In the year ahead, we will maintain our attention 
on our market offerings, especially in Language 
Technologies. Our market leading position 
in translation productivity solutions, when 
combined with our offerings in neural machine 
learning solutions give us a unique opportunity 
to transform our market with the application of 
Artificial Intelligence to the ever-growing volume 
of content to be translated. 

SDL will continue to review strategically sound 
acquisitions that may help us accelerate the 
delivery of our plans in the future, and market 
commentators often talk about consolidation 
within the highly fragmented Language Services 
market. However, knowing just how fragmented 
this market is, and the fact that content 
providers favour multi-vendor solutions, we 
believe that the benefits of consolidation for 
scale alone are doubtful and difficult to achieve. 
At SDL, we believe we can also contribute to 
this necessary market consolidation through 
our establishment of market standards in 
technology, such as we have already achieved 
with SDL Trados. 

Whilst our financial performance has been 
frustrating to our shareholders amongst others, 
the consistency that those core shareholders 

David Clayton
Chairman

CEO’s Review

C H I E F   E X E C U T I V E   O F F I C E R ’ S   R E V I E W
Adolfo Hernandez

2017 was a period of operational heavy-
lifting and it is frustrating that, as we 
drove our transformation, we were not 
able to perform consistently in financial 
terms in all areas of the business. 

has a sound strategy and a substantial market 
opportunity to pursue, as we describe below. In 
retaining our ambition and long-term goals, we 
are nevertheless highly cognisant of the need 
to balance growth, investment and profitability 
through this period of transformation.

However, in those cases where we 
underperformed, we initiated detailed recovery 
plans and furthermore we continue to modernise 
our business systems, processes and structure to 
create a more robust and forecastable business. 
More positively, SDL took a number of significant 
steps forward in 2017, most notably the major 
investment in our automation programme 
(“Helix”), the divestment of non-core businesses, 
the launch of neural Machine Translation and 
the growth of our premium verticals which 
have done well in both top line and margin. In 
order to capitalise on the growth opportunities, 
SDL increased investment in developing our 
premium solutions in fast-growing verticals, 
such as Life Sciences and Marketing Solutions 
which we believe is key to our future success. 
Whilst we faced some challenges in our financial 
performance, I remain convinced that SDL 

Market Opportunity
Our enterprise customers know that it is 
content that drives their own customers’ 
digital journeys. However, they face a set of 
increasing challenges in managing the right 
content across many formats, channels, 
repositories, markets and languages, whilst also 
delivering to higher consumer expectations 
and internal requirements for measurement 
and compliance. Managing content on a global 
scale, across multiple languages requires a 
new approach, a ‘Global Content Operating 
Model’, which combines technology, processes 
and services across the entire content supply 
chain, from creation through to translation and 
delivery. However, this can only be achieved by 
technology playing a greater part, leveraging 
smart workflows, light but enterprise-grade 
cloud solutions, Artificial Intelligence, security 
and local teams all over the world working as 
part of a global team serving global customers.

SDL starts from a position of strength. We are 
already able to demonstrate the positive benefits 
of using a full suite of our solutions. According 
to a recent Forrester Consulting study on “The 
Total Economic Impact of SDL Tridion DX Content 
Management and Language Technology and 
Services”, customers can expect a three year 
return on investment of 112%, as well as ‘ease 
of expansion, improved quality and improved 
consistency of sites.’

SDL is already serving over 1,500 enterprise 
customers at scale. We are one of the largest 
language service providers (LSPs) globally, 
delivering complex projects in hundreds of 
languages across our Worldwide network. 
We are the market leaders in translation 
management workflow software and  
translation productivity software, with 71% 
market penetration in the worldwide  
translator community. 

We are also leaders in technical content and 
web content management software, enabling 
customers to store, manage and distribute 
their global content. Finally, we are innovators 
in Machine Translation and Natural Language 
Processing. In total, the markets in which we 
operate today are worth approximately  
£17 billion and they continue to grow. 

Our clients are at different stages in their 
understanding of these emerging operating 
models. The adoption and maturation of 
Global Content Operating Models will be a 
multi-year process, alongside the broader 
digital transformation agenda. SDL too must 
advance its offering, as we go on to describe. 
Nevertheless, there is a clear opportunity for us 
to lead these changes in our industry. 

Business Strategy
SDL’s vision is to be the leader in global content 
creation, translation and delivery, enabling our 
customers’ digital transformation efforts. We 
believe this will create significant value for our 
shareholders in the long term. Since 2016, we 
have been working on strengthening a number 
of the pillars of our strategy. 

The first pillar is to create the most advanced, 
global localisation and content services delivery 
business in the industry. To achieve this, SDL has 
been investing in its automation programme, 
whereby its Helix platform has been designed to 
reduce significantly the administrative overhead 
associated with project management and 
the translation process. This programme will 
also provide other business benefits including 
greater data insights and follow-the-sun 
delivery. SDL expects to exploit the first major 
benefits of our automation programme in the 
second half of 2018 and expects to see ongoing 
improvements in future years. This platform 
will be the foundation upon which we will be 
building more offerings and intelligence, in order 
for us scale efficiently.

£17bn

The markets in which we operate 
today are worth approximately  
£17 billion and they continue to grow

 SDL Annual Report  |  9

CEO’s Review

Our goal is a modern, global 
business platform that is scalable, 
flexible and cost effective.

Secondly, we continue to invest in our 
technology products and have an exciting 
roadmap for the future. The key elements 
of this roadmap include convergence of our 
technology products, a migration to cloud-first 
architectures, deeper integrations with the 
content supply chain ecosystem and continued 
investment in Artificial Intelligence, leveraging 
our neural Natural Language Processing 
technology. SDL is uniquely positioned in the 
ecosystem, being a market leading supplier 
of both content management and language 
translation technologies, including translator 
productivity tools, client-side translation 
management software and Machine Translation. 
We believe our next-generation platforms will be 
transformative for the way we deliver services 
and how the industry operates. 

Thirdly, we will continue to build Premium 
Solutions. These solutions leverage our services 
platform and our existing product portfolio but 
are tailored for specific industry requirements. 
They provide an opportunity to add a higher 
level of value, differentiate and build deep 
client relationships. In 2017, we focused on 
developing our Life Sciences and Marketing 
Solutions verticals. We also developed a Secure 
Translation Supply Chain solution for clients 
who require their content to be secured during 

the translation process, which is of particular 
importance as the European Union’s General 
Data Protection Regulation (GDPR) comes into 
force in May 2018 and we deepen and broaden 
these relationships, particularly within the 
financial services vertical. 

Finally, enabled by many of the changes 
introduced in 2016 and 2017, SDL can now focus 
on optimising our corporate operations. We 
are improving processes, systems and Business 
Intelligence across the organisation and continue 
to seek opportunities for streamlining. Our goal 
is a modern, global business platform that is 
scalable, flexible and cost effective. 

We have a number of priorities and actions for 
2018. We are focusing on the successful roll-
out of our automation programme into our 
Language Services business. We will continue 
to make improvements to our operations and 
sales processes, with a particular focus on 
account management and software sales. We 
are investing in our technology convergence 
programmes and next-generation platforms  
and we will expand our channel strategy to 
deliver new go-to-market solutions with key 
partners. At the same time, we will be seeking  
to balance investment and profitability, as well  
as cash generation.

10  |  SDL Annual Report

Language Services
SDL’s Language Services business delivered 
a respectable revenue performance in 2017, 
driven by our push into industry verticals such 
as Life Sciences and Marketing Solutions. Both 
of these premium verticals have substantial 
further opportunity, focusing on the specialised 
requirements of their customers, which include 
the clinical and regulatory labelling markets 
in Life Sciences and delivering culturally 
relevant ‘transcreation’ at scale in Marketing 
Solutions. In 2018, we will continue to focus on 
broadening and deepening our existing customer 
base, extending our account management 
programmes and focus on new growth 
opportunities in our target verticals. We have 
strengthened our operational capabilities in Asia 
in order to exploit the high growth opportunities 
in the region and make sure that as we win new 
customers, we also generate attractive margins. 

As expected, gross margins in the Language 
Services business recovered well in the second 
half of 2017 compared to the first half, as we 
took actions around a small number of customer 
contracts and drove our internal productivity key 
performance indicators, which include reducing 
external freelancer spend and increasing the use 
of post-edited Machine Translation. At the end 
of 2017, SDL had 1,200+ internal linguists, which 
enabled us to provide a differentiated service in 
the market.

Building on the foundations established in 2017, 
productivity and automation are at the centre 
of our focus for 2018. Our aims are to increase 
our capabilities for service delivery, reduce time 
spent by our translators and project managers 
on cumbersome administration, efficiently 
deliver our new premium services and continue 
to extend our coverage to newly in-demand 
languages. 

Language Technologies
In Language Technologies, we made good 
progress in the year with our key technology 
themes of cloud, convergence and connectors. 
We continue to work on unifying our core 
technology capabilities in SDL Language 
Cloud. By enabling a cloud-first approach, our 
technologies can be used in our existing product 
portfolio and form the basis of new innovations 
for specific market verticals. For example, 
our launch of SDL Multilingual Submission 
Management for Life Sciences is based on 
SDL Trados Groupshare. The cloud-based SDL 
Managed Translation (“Mantra”) solution saw 
strong growth, and we significantly increased the 

number of connectors shipped with our Language 
Technologies products – to more than 100 – 
enabling the deployment of solutions that make it 
easy for SDL clients to connect their content with 
SDL’s translation services. 

Our Translation Productivity offerings continued 
to grow across all markets at a robust pace. The 
innovative SDL Trados Studio 2017, which focuses 
on enhancing translation productivity, improving 
leverage of translation assets and simplifying 
popular tasks, had its most successful release 
ever with the fastest upgrade uptake compared 
to any previous version. The new features of a 
much expanded SDL Trados GroupShare, now 
featuring online editing capabilities, have received 
positive market feedback and put us in an 
excellent position to accelerate adoption of this 
collaboration technology.

Following our decision to invest in Neural Machine 
Translation (“NMT”), we successfully launched 
the neural version of SDL Enterprise Translation 
Server, combining increased quality with scalability 
and security. Our research and innovation in 
neural technologies also enabled us to explore 
new opportunities in the broader field of Natural 
Language Processing and we demonstrated the 
concept of a Copywriting Assistant at our SDL 
Connect customer event. We also launched 
the brand “Hai” regrouping our current and 
future AI products and solutions as we expect to 
continuously innovate in this field.

2bn

2 billion words 
professionally translated 
each year

1,200+

More than 1,200 in-
country, in-house linguists

90%

90% enterprise software 
customer retention rate

550+

Over 550 universities have 
signed up to be academic 
partners with SDL

 SDL Annual Report  |  11

CEO’s Review

Global Content Technologies 
Having stabilised this business unit during 
2016 and 2017, SDL has now turned to offer 
customers an integrated approach to the 
content management landscape. The numerous 
integrations with other solutions in the market 
and the combination with our language solutions 
offering provide a further point of differentiation 
in many of these markets, as will our Natural 
Language Processing technology. 

In 2017, SDL announced the launch of SDL 
Tridion DX, which integrates our flagship Web 
Content Management product (now SDL Tridion 
Sites) and SDL Knowledge Center (now SDL 
Tridion Docs) to enable content publishing for all 
audiences across the entire customer journey, 
pre- and post-sale, in any location, language and 
at any touchpoint. Both marketing and in-depth 
product content can be created, managed and 
delivered to eliminate the disconnects that 
characterise digital experiences (“DX”) today and 
provide a consistent brand experience. 

For the aerospace and defence industry, we 
added multi-language support to SDL Contenta 
Publishing Suite, and SDL XPP 9.2 now features 
an elegant mechanism for streamlining the 
production of PDFs for Universal Accessibility. 
In 2017, we focused on our partner channel 
to scale our growth, resulting in partner 
contribution in 80% of all SDL Tridion Docs 
revenue. We also added new resell or OEM 
partners in all core SDL regions and delivered 
our first Machine Translation platform solution in 
cooperation with Amazon Marketplace. 

Financial Performance
In a year of a root and branch transformation, 
I am pleased to see the business growing; SDL 
delivered total revenue growth from Continuing 
Operations of 7.9% to £285.7m. This growth was 
driven by an 11.6% increase in our Language 
Services business, 7.0% increase in our Language 
Technologies business. We also saw a 2.6% 
decrease in our Global Content Technologies 
business. Particularly pleasing was the strength 
of our Premium Services revenues, which grew 
78% to £40.1m and accounted for 22% of our 
Language Services revenue. 

Throughout 2017, we sought to balance 
investment in our transformation and profitability. 
All three of our businesses operated profitably. 
However, the level of Group profit we were able 
to report was reduced by a temporary decline in 
Language Services gross margins in the first half  
of the year and, in our technology businesses, by 
a faster than expected shift to subscription licence 
fees and some licence deal slippage. Adjusted 
PBTA from Continuing Operations was £22.0m 
(margin(2) 7.7%) (2016: £27.0m, margin(2): 10.2%). 
Group profit before tax was £29.9m (2016: loss 
£15.8m).

At the end of the year we announced a 
restructuring programme to reduce costs, 
particularly in the areas of general and 
administrative costs. Exceptional charges of £5.7m 
(2016: £13.1m) were recognised in 2017, £3.0m 
(2016: £10.8m) relating to Continuing Operations. 

The Group finished the year with cash balances of 
£22.7m (2016: £21.3m) and no debt (2016: £nil). 

Our Customers
Our mission is to enable organisations to establish 
a personal connection with customers worldwide. 
I’m proud to say we help 79 of the top 100 brands 
do just that. By eliminating language as a barrier 
to communication, our customers are delivering 
products simultaneously into multiple markets and 
geographies faster than ever before, launching 
global campaigns that resonate with each distinct 
local market, all while streamlining content and 
localisation operations to gain efficiencies and win 
in today’s digital world. 

This year, we focused on understanding our 
customers better and helping them optimise 
their content supply chains. We launched 
SDL Ideas to capture user feedback through 
the SDL Community and our Voice of the 
Customer program gives customers a direct 
line of feedback into the organisation. Moving 
forward, we will continue to focus on gaining a 
deeper understanding of customers’ challenges, 
addressing how we can improve, and supporting 
their advancement through adoption of SDL 
products and services.

(1) Adjusted PBTA is profit before tax, amortisation and 
exceptional items.

(2) Margin represents the percentage of the relevant profit 
figure divided by the relevant revenue figure

12  |  SDL Annual Report

Y E A R   P L A N

2017

2018

2019

Complete divestments

Exploit benefits of 
Helix automation  
programme 

AI innovations

Optimise organisation 
and team

Ongoing organisational 
improvements

Automated processes  
and actionable insights

Monitor new go-to-
market strategy

Continue to optimise 
sales processes

Ongoing operational 
efficiencies

Increase quality of 
revenues

Revenue growth from 
premium verticals 
(especially Life Science 
and Marketing)

Software focus

Channel build out

Convergence and next-
generation platforms, 
including AI

New premium  
verticals

Drive cross-selling

Channel strategy

Managed Services  
strategy

Extend leadership 
in MT and premium 
verticals (Life Science 
and Marketing)

Continue to review 
uses of cash, including 
acquisitions

Implement MT 
commercial strategy

Transformation  
programme: 
implementation  
and quick wins

Technology 
convergence

Maintain cash 
stewardship

Build scalable platform 
for sustainable revenue 
and EPS growth

Complete

Well underway

Started

 SDL Annual Report | 13
 SDL Annual Report  |  13

CEO’s Review

To enhance our value proposition to our 
customer base in a large number of industries,  
we aligned our go-to-market strategy by vertical, 
focusing on our key target accounts where 
we have a right to win. Going forward, we will 
deepen our expertise in key vertical markets, 
continue to expand our footprint within existing 
accounts and grow our presence in each market.

Leveraging our connector strategy, we continue 
to help organisations integrate their content 
management systems with our translation 
management tools and services. As shown in 
our Global Content Operating Model, the tighter 
the integration between the people, processes 
and technology involved, the greater the 
benefit. Our global and local expertise, coupled 
with our technology and services, will enable 
us to guide customers through each stage of 
the Global Content Operating Model to deliver 
transformative business results.

Looking Forward 
As expected, we enter 2018 with another packed 
agenda. We will be automating our Language 
Services business with our Helix programme and 
we expect to see the benefits of productivity 
and margin gains in the second half of the year. 
We will continue to focus on sustainable sales 
growth, through account management and 
extending our premium solutions strategy. In 
our technology businesses, we have a number of 
key launches and we will continue to make the 
investment required to modernise our platforms 
and products. Operationally, we are focused 
on improving our infrastructure and Business 
Intelligence, and we will monitor the cost base 
and drive efficiencies where we can. We have 
a sound strategy to take SDL forward and a 
significant market opportunity to pursue. We are 
highly cognisant of the need to balance growth, 
investment and profitability through this period 
of transformation.

Adolfo Hernandez
Chief Executive Officer
6 March 2018

14  |  SDL Annual Report

D R I V I N G   T R A N S F O R M A T I O N 
A C R O S S   I N D U S T R I E S

Automotive
Manufacturing
Life Sciences
Travel, Leisure and Hospitality
Government
Aerospace and Defence
Finance
Retail
Consumer Electronics
High-Tech
Universities
Software

 SDL Annual Report  |  15

S D L   P O W E R S   7 9   O F   T H E    
T O P   1 0 0   B R A N D S ,   I N C L U D I N G :

SDL at a glance:

Top 15

automotive companies

11/12

of the top financial 
services companies

Top 11

consumer electronics 
companies

7/8

of the top banking 
companies

18/20

of the top aerospace 
and defence leaders 

16  |  SDL Annual Report

Top 14

IT/software companies

51/68

of the top manufacturing 
companies

Top 3

life sciences companies

27/36

of the top eCommerce/
retail companies

(Source: Interbrand 100 Best Global Brands 2017)

45

45 patents and over 200+ peer-reviewed 

scientific publications through our 10+ years 

of research in machine learning

30 billion words 

machine translated 

per month

30bn

116m

116 million words 

professionally 

translated 

per month

1,200+

1,236 in-country, in house 

linguists and 9,700 

freelance translators

350+

More than 350 

software testers

550

550 universities use SDL 

technology to prepare 

students for future careers

70%

Trados has 70% total market 

penetration chosen by over 

225,000 translators & localisation 

project managers worldwide

92%

92% language services 

customer retention

31%

31% savings in content 

development costs

With SDL, automobile 
manufacturers can accelerate  
into the future

With SDL, manufacturing companies 
can maximise service efficiency and 
customer satisfaction

Our Customers include:

Automotive innovation is moving forward 
at breakneck speed. From advanced driver-
assistance systems to fully autonomous driving, 
and human-machine interface interaction with 
over-the-air updates, the industry is facing its 
most significant transition since its inception 
more than a century ago. Each innovation places 
new demands on digital content, and requires 
the industry to adopt new software and services 
best practices for agile content creation and 
delivery on a global scale.

Today, SDL enables the top 15 automotive 
companies in the world to manage multilingual 
marketing, product and service content across 
all digital channels and touchpoints, as well 
as globally distributed dealers and after-sales 
organisations. For example, Chrysler partners 
with Tweddle Litho and SDL to manage the 
translation of manuals for every new make 
or model. Together, Tweddle Litho and SDL 
reduced translation costs by over 35%, improved 
the productivity of the translation process by 
more than 40% and substantially improved the 
quality of content provided to Chrysler’s global 
customers and dealers.

Manufacturing companies have been disrupted 
by new players with advanced technologies and 
service-oriented business models enabled by 
agility and digitalisation. Customer experience, 
product support and after-sales experiences 
have merged, requiring manufacturers to 
transform, adopting software best practices 
for agile content delivery on a global scale. For 
today’s manufacturer, SDL can support digital 
and content transformation, with comprehensive 
digital content management and delivery to meet 
the needs of the entire value chain: customers, 
operators, sales, marketing, after-sales and retail. 

KONE is one of the world’s largest producers of 
‘people-moving’ equipment and in 2016, for the 
sixth year in a row, KONE was featured on Forbes’ 
list of the World’s Most Innovative Companies. 
KONE migrated its 50 regional websites in more 
than 30 languages around the world to SDL 
Tridion Sites. Today, about 100 people within 
KONE’s marketing, communications and global 
development groups use SDL’s web content 
management and localisation technologies. With 
a simple to-use, centralised system, a streamlined 
process for content localisation and the ability to 
easily reuse content, KONE can rapidly feature 
the latest product information in the correct 
language on its sites, and in a consistent way, 
updating multiple sites at once. “Because we are 
quickly delivering up-to-date content localised 
to the visitor’s market, we are attracting more 
qualified prospects and customers to our sites. As 
a result, we increased our onsite conversion rate 
to almost 20% in the first three months of our new 
sites being live,” explains a key member of the 
Online Marketing & Communications Solutions 
department at KONE.

Our Customers include:

 SDL Annual Report  |  17

Driving Transformation Across Industries

With SDL, Life Sciences organisations can bring 
new medical products to market rapidly

The Life Sciences industry needs to balance 
innovation and global expansion with the heavy 
demands of regulatory compliance and quality. 
Information and content are critical elements 
of each stage of the value chain, from clinical 
development through to commercialisation. 
For example, digitalising the patient experience 
creates comprehensive, omnichannel 
interactions that improve diagnoses, treatments 
and quality of life. 

SDL technology and translation services help Life 
Sciences organisations make fast and measurable 
improvements in the way they manage global 
multilingual content in a timely, compliant and 
cost-effective manner.

Waters Corporation, an innovator in the field of 
analytical chemistry, selected SDL Tridion Docs to 
streamline its content creation and management 
process, drive content reuse and promote 
standardisation of its documentation to deliver a 
better customer experience.

“By facilitating content reuse, we can confidently 
distribute timely documentation to all our 
customers, delivering a better service to them, 
and we can be sure it says exactly the same 
thing in all publications. From the start, the 
intention was to extend SDL structured content 
management solution to other departments 
across the business to support our content 
management ecosystem. We are seeing 
noticeable improvements on our source language 
development. We are exactly where we wanted 
to be and it seems we are well-poised for the next 
phase of production.”
Joshua Steen, Principal Technical Writer and 
Tools Specialist, Waters Corporation

Our Customers include:

Customer Story: RCI

As a division of Wyndham Worldwide, RCI is the world’s largest vacation 
exchange company, opening up a world of travel opportunities to create a 
lifetime of memories for its members. To ensure that it could communicate 
with all its traveller customers worldwide, it approached SDL in 2016 to 
localise its key marketing documentation, including its Endless Vacation (EV) 
Magazine, which can be received as a hard copy or downloaded online. SDL 
is handling a variety of web, marketing and legal content across 16 languages 
for RCI, translating over 1.2 million words and saving significant costs along 
the way. EV magazine was translated into 14 languages, reaching over a 
quarter of a million customers across at least 25 countries, supporting both 
direct and digital engagement for RCI.

18  |  SDL Annual Report

With SDL, travel brands can 
double their web traffic

With SDL, governments can 
better serve their citizens

Travel, leisure and hospitality organisations 
are on their own grand voyage of digital 
transformation. Content provides the backbone 
to digital connections and experiences, delivering 
information, entertainment and inspiration to 
today’s consumers about travel: from suppliers, 
distributors or retailers. 

With today’s rapid pace of technology and 
innovation, experiences and expectations are 
pushing boundaries even further across web, 
apps, chatbots, voice-activated assistance, 
augmented reality and other touchpoints. SDL 
helps travel, leisure and hospitality companies 
deliver highly personalised content to global 
travellers, while substantially reducing the cost 
of this process by automating the content supply 
chain. The results are impressive.

As the largest airline in Japan, All Nippon 
Airways (ANA) implemented SDL WorldServer 
to centralise the localisation process for its 
websites, launching 25 websites, across 46 
countries in 12 languages. In 2017, ANA’s 
customer loyalty increased, highlighted by 
a 150% boost in the number of overseas 
customers signing up to the ANA Mileage Club. 
Outside Japan, its audience has risen to over 1.3 
million unique website visitors per month, with 
over 80% choosing to view content in languages 
other than Japanese. 

Taiwan’s flagship airline, China Airlines, had 
similar results, doubling its site traffic after 
relaunching its brand new website in 11 
languages with SDL.

Our Customers include:

Government agencies exist to deliver services 
and digital content to citizens. But in today’s 
world, citizens expect a modern experience, with 
self-service access to content in their preferred 
language. Whether it’s paying taxes, renewing 
licenses or applying for benefits, governments 
now need to deliver their content in multiple 
languages to address citizen’s needs, build public 
trust and improve citizens’ satisfaction. With SDL, 
government bodies and local councils can deliver 
on the multitude of content types and languages 
required to support the growing multicultural 
societies we live in today. 

The Government of Greenland, for example, 
serves inhabitants that speak Greenlandic. 
However, many of the country’s senior 
government officials are Danish. With SDL, the 
Government of Greenland can now localise 
large volumes of content consistently and 
efficiently. The results have been staggering: 
each translator has almost doubled their average 
translation output, and as a team they translate 
over 5 million words annually. The impact on 
understanding is priceless. 

For the European Commission, translation 
is a legal obligation. All member states’ 
languages are officially recognised by the 
European Union. In practice, this means that all 
published documents must be translated into 
the member states’ languages. This presents 
formidable translation challenges. In 2016, 
the European Commission worked with SDL to 
translate 2,270,000 pages, using 1,550 in-house 
translators and 450+ assistants. In addition, 
650,000 pages were outsourced to freelancers.

“With SDL in particular, what we appreciated 
was the awareness for the particular context 
that we are working in, in an organisation like 
the Commission, and the responsiveness for our 
particular needs.”
Alfons de Vuyst, Head of sector “Operational 
Support”, European Commission

Our Customers include:

 SDL Annual Report  |  19

Driving Transformation Across Industries

With SDL, aerospace and 
defence companies can improve 
operations and reduce costs

With SDL, finance organisations 
can capitalise on global market 
opportunities faster

The aerospace and defence industry operates 
on getting the right information at the right time 
in order to make mission critical decisions. The 
ultimate goal is to reduce the maintenance costs 
of such an immense amount of content while 
maximising their availability. The level of complexity 
that S1000D – an international specification for 
technical publications widely adopted across 
aerospace and defence markets – presents has 
led 8 of the top 10 aerospace and defence leaders 
to rely on SDL to manage, publish, and translate 
technical documentation for over 25 years.

For an industry that has been traditionally 
adverse to change, the pressure to innovate for 
finance related companies has never carried so 
much weight. There is not only the requirement 
to adopt change but lead it. Today, financial 
services organisations strive to surpass the 
very best digital experience a consumer has 
ever had to deliver growth and revenue. At 
the same time they need to address emerging 
digital technologies, changing consumer needs, 
new competitive forces and complex regulatory 
environments.

“SDL’s technology has become the cornerstone of 
the Standard NAVSEA Integrated Publishing Process 
(SNIPP),” said Ron Stonecypher, Technical Data 
Manager, Naval Surface Warfare Centre, Panama 
City Division, and U.S. Navy. “SNIPP manages 
technical data for every hull in the U.S. Navy’s fleet, 
and the NESL Programme, created with SDL, helps 
us achieve our strategic rationalisation, reduction 
and centralisation goals.”

Our Customers include:

With SDL, insurers, banks and financial service 
organisations can meet regulatory compliance, 
reduce exposure to financial penalties, all while 
reaching and capturing global audience faster. 
Trusted by 7 of the top 8 banking companies, 
SDL combines the best of digital content 
management, Machine Translation, language 
technology and services delivery so financial 
organisations can capitalise on global market 
opportunities faster than ever before. 

The Virgin Money website managed its content 
using SDL Tridion Sites for several years. Virgin 
Money then underwent a significant rebrand. Its 
website was a key component of this process. 
“For my team, this was more important than 
a rebrand – it was a rebuild. The tone and 
functionality of the website had to change,” said 
a spokesperson at Virgin Money. “We could only 
undertake such a project on a stable and well-
architected platform, so we moved to the latest 
version of SDL Tridion Sites.”

Our Customers include:

8 of the top 10 aerospace 
and defence leaders rely 
on SDL to manage, publish, 
and translate technical 
documentation

20  |  SDL Annual Report

Customer Story: Under Armour

Original poetry commissioned by Under Armour 
to honor trailblazing female athletes as part 
of its ‘Unlike Any’ campaign and tying into the 
2018 Winter Olympics, was adapted into nine 
languages for use across more than 20 countries 
in just three weeks by SDL Marketing Solutions.

Leading spoken word artists were paired with 
six Under Armour athletes and commissioned 
to write and perform poetry crafted for and 
inspired by each. The poetry that resulted 

spanned a range of stylistic techniques and 
forms, including open prose, classic poetic 
rhyming couplets, alliterative formats and 
stream of consciousness associations. Each 
poem was then assigned to an in-market native 
copywriter handpicked from the SDL roster 
against their ability to craft poetic content.

To be truly authentic in appeal and reach, SDL 
was briefed not just to translate but adapt each 
piece of content as part of its transcreation 
process – for nine different languages. Edits 
were then produced by SDL in over 70 different 
formats to run across every customer touchpoint 
including cinema, social media, e-commerce and 
retail environment.

With SDL, retail companies  
can drive global digital experience

Branding matters when eCommerce and retail 
sites are involved. On a website, the brand can 
inspire trust, spur awareness, and drive the 
customer experience. Content and local nuances 
can determine how a customer engages and feels 
about that brand, so understanding customers’ 
behaviour and acting on this knowledge is seen 
as a key to brand-building. But what happens 
when a 30-year-old brand is disrupted?

Unilever faced a significant challenge in how to 
roll out its new identity to not only its 169,000 
employees in 190 countries, but also its third 
party agencies worldwide, ensuring consistent 
use in all communication going forward – from 
business cards to product packaging. Using SDL’s 
BluePrinting technology, the web team were able 
to ensure that regardless of the page content, 
the same brand would be represented, despite 
the fact that the website included more than one 
hundred pages of content over multiple layers. 

A change in one section is instantly cascaded 
across to all other relevant sections of the site. 
The new logo officially went live and the first of 
Unilever’s advertisements were available just a 
few days later, using the new logo guidelines. In 
the first three months alone of the site going live, 
it had 40,000 unique visitors.

Our Customers include:

 SDL Annual Report  |  21

Driving Transformation Across Industries

Customer Story: GoPro

When GoPro introduced the Hero5 camera they 
knew it was going to be a game changer in the 
industry. While GoPro had sold their products 
internationally for years, the Hero5 was going to 
be their first product with a localised interface. 
On top of that the Hero5 was introducing a bold 
new feature: voice-recognition capabilities. This 
was a major new feature and it had to work. That 
meant the camera had to recognise commands 
spoken by people of different ages, gender and 
even with different accents. To support the 
launch of the camera GoPro also had 50 videos 
that needed to be localised into 10 languages. 
GoPro needed an agile, adaptable partner.  
They chose SDL.

To get the desired results GoPro and SDL 
worked as a team. Together they defined what 
needed to be tested, the best methodologies 
to follow and documented opportunities for 
future process improvement as they were 
discovered. This teamwork approach facilitated 
being able to complete all the work within the 
aggressive timeframe as well as guaranteeing 
that future projects would go even smoother. 
Then testing began. At SDL’s secure facility in 
Colorado the SDL Testing Team used its database 

of linguistic testers to organise more than 
150 testers with 27 accents to test a total 
of 88,000 combined commands. Regarding 
the educational videos, the SDL Media 
Production Team localised 50 videos into 10 
languages in only two weeks. 

The team also performed linguistic, 
functional, and internationalisation testing of 
the GoPro apps on multiple environments, 
platforms and devices, as well as end-to-end 
testing. In spite of the tight schedule, the 
launch was successful. 

Looking back, Sonia Oliveira, Sr. Director of 
Globalisation at GoPro couldn’t believe how 
much GoPro and SDL were able to accomplish 
in just six months. “I am proud of what we did 
because, again, you can’t do that by yourself. 
I needed a partner and that’s where SDL came 
into play. They were an extension of my team, 
I relied on them for multiple initiatives and to 
support us on multiple fronts. I never doubted 
that we could pull it off. And the fact that we 
did it is simply awesome.”

Customer Story: Huawei

“SDL’s consultants first worked alongside the local frontline teams to gain an understanding 
of Huawei’s products. This gave them the opportunity to easily communicate with sales and 
marketing managers. They quickly became part of the marketing team in implementing frontline 
marketing strategies – providing precision marketing through a series of specialised and 
localised marketing tools and content strategies, thereby driving sales in the local market.”

Qian Jinsong, Senior Manager, Huawei Enterprise BG Sales and Marketing

22  |  SDL Annual Report

With SDL, consumer electronics 
companies can launch new 
products with peace of mind

With SDL, High-Tech 
companies can become 
world-class operators

In the fast-paced consumer electronics industry, 
your latest product launch can determine 
the future of your business. However today, 
many consumer electronics organisations are 
faced with rapid growth with limited resources 
and minimal infrastructure to support global 
launches. They need an agile, adaptable partner 
to support not only the design and testing of the 
product, but also, the marketing and post-sales 
experience for the consumer.

SDL enables consumer electronic companies to 
create, translate and deliver localised content 
globally to not only support product launches but 
also drive day-to-day customer engagement and 
digital experiences. 

With a kick-off date that fell in the middle of the 
summer holiday season, Canon was challenged 
to create over 500 localised video outputs 
quickly. Although SDL had been working with 
Canon on the creative localisation of videos for 
close to five years, this segment of the project 
was the largest volume of work within such a 
tight time frame. SDL pulled in its Media Services 
department, a part of SDL Marketing Solutions, 
two project management offices as well as 27 
dedicated, in-house translation teams. By the 
end of the month, all goals had been met.  
Today, Canon and SDL are discussing how SDL 
can best support Canon’s localisation strategy 
going forward.

For High-Tech companies, a global presence 
and reputation are essential for driving revenue 
streams. Few rely exclusively on domestic 
markets for revenue. To compete effectively and 
establish a global brand, High-Tech companies 
need to become world-class operators. SDL helps 
High-Tech companies to build up their local 
organisational capabilities whilst tapping into the 
complex network of global resources to deliver, 
market and support product launches in the 
customer’s language.

Oki Electric Industry needed to coordinate a UK 
based project management team, a Mumbai 
engineering team, and 17 language teams 
to translate over one million words in three 
months. SDL identified internal resources who 
could perform necessary tasks for Oki, and 
the Mumbai engineering team was brought 
on. SDL identified, extracted and translated 
core terminology before beginning translation. 
Meanwhile, SDL engineers streamlined file 
transfer, preparation, content reuse and delivery 
by linking SDL Tridion Sites to SDL Worldserver. 

Worldwide, 90 SDL employees worked together 
from engineering and project teams to complete 
in-country translation, with a re-use rate of 70% 
and cost savings via SDL Worldserver. 

Our Customers include:

Our Customers include:

 SDL Annual Report  |  23

Driving Transformation Across Industries

With SDL, universities can  
prepare their students for a  
future in translation

With SDL, software 
companies can launch  
global products faster

Competition among universities is intensifying, 
the number of students is declining, and 
university selection criteria are becoming 
increasingly rigorous. Under these 
circumstances, universities urgently need to find 
new ways of appealing to students. 

In the School of World Englishes at Chukyo 
University, the “SDL Academic Programme” was 
launched as a centrepiece for lectures in the 
World Englishes & Business curriculum, using SDL 
Trados Studio translation support software. It is 
the first initiative in Japan to enable students to 
learn the essential skills required of translators.

“We’ve received so many applications that we 
now have to carefully select our students.” says 
Professor Nakagawa.

Since the inception of the SDL Academic Partner 
programme, over 550 universities have signed 
up to teach SDL translation technology to their 
students to prepare them for a professional 
career in translation.

For software companies with global aspirations, 
sim-shipping localised product releases not 
only extends the revenue potential, but also 
increases customer satisfaction. In today’s 
agile development environment, not only do 
companies need to address the complexities 
of software internationalisation, but the 
accompanying technical documentation 
needs to be localised on time as well. Poorly 
internationalised strings, inexperienced 
translators unfamiliar with standard software 
interface terminology, and a lack of resources to 
test localised products, can prevent companies 
from realising profits from sim-shipped launches.

SDL can help software companies create, localise 
and accurately deliver both marketing and 
technical product content to support product 
launches and ongoing engagement, taking the 
complexity out of going global and enabling a 
seamless customer journey. 

With over a dozen regularly updated products, 
ISAGRI’s translation team needed to keep up 
with a growing business and an ever-increasing 
translation workload. SDL Passolo’s translation 
memory and automated version control features 
ensure that translations remain consistent. 
Updating and compiling the software is 
automated, which avoids risk of human error. 
Finally, the check function provides a way to 
easily find and fix a wide range of common 
localisation and technical errors. Thanks to SDL 
Passolo, ISAGRI is able to ensure their software 
remains error-free in every language while 
spending less time on the process as a whole.

Our Customers include:

We’ve received so 
many applications  
that we now have  
to carefully select  
our students.

24  |  SDL Annual Report

1 | Content Will Create Itself

2 | Content Will Be Agile

3 | Content Will Organise Itself

4 | Content Will Be Secure

5 | Content Will Be Your Best Sales Person

 SDL Annual Report  |  25

INTRODUCTION

26  |  SDL Annual Report

Self-creating and organising content may seem 
like something out of a science fiction movie,  
but advances in artificial intelligence (AI) make 
this and other exciting developments a reality  
for brands.

To prepare for the future, we must look at 
the ways that AI and ML (Machine Learning) 
can impact how you securely create, manage, 
translate and deliver content to global audiences.

Companies will need to adopt the latest 
advances in technology while understanding 
how and what content customers consume. 
To capture a market in motion and to meet 

Success With SDLthe speed and volume of future content 
requirements necessitates rapid course 
corrections and technological solutions. It is 
simply humanly impossible to do it all. 

Here at SDL, we see a future where AI will be 
one the most powerful tools in your content 
arsenal – one that will give you an edge over the 
competition, a way to meet the demands of a 
global audience, the key to complying with  
even the most stringent security requirements 
and regulations.

SDL’s Five Future States of Content are based on 
15 years of experience having researched and 
developed machine learning, translation and 
content management technologies which has 
resulted in nearly 50 patents and 200+ peer-
reviewed industry papers. With the experience 
of having worked with the largest of the largest 
global enterprises and the expertise of our 
researchers, we believe we have unparalleled 
insight into the ways AI and ML are set to 
transform how organisations manage content 
creation, translation and delivery in the future.

 SDL Annual Report  |  27

CONTENT WILL
CREATE ITSELF

THE DEMAND FOR CONTENT IS 
TOO HIGH TO KEEP PACE WITH

Why Content Will Create Itself
In his book “The Grand Design”, world-famous 
physicist Stephen Hawking argues that the 
universe can create itself out of nothing. But can 
the same be said about content? Can content 
create itself and if it can, how will that change 
our world going forward? Before we answer that, 
let’s take a look at some facts. 

Today
It’s pretty clear that creating content is one 
of the most time-intensive components of 
marketing. Companies who deliver more content 
are rewarded. Effective content drives sales, 
generates leads and boosts brand awareness.

Content creators develop product collateral, 
campaign content, emails, websites, 
whitepapers, brochures, videos and social 
content. Many marketers identify both a lack 
of bandwidth to create content (51%), and 
producing enough content (50%) among the 
top challenges they face (LinkedIn Technology 
Marketing Group). Imagine, for any given 
campaign from creation to review to design, the 
average whitepaper takes up to eight weeks, 
brochure three, web page two, press release one 
and blog post a few days.

The amount of effort and complexity increases 
with every new language supported, channel 
adopted and product added.

Each piece of content needs to be amplified 
across channels. A single piece of content may 
be distributed and promoted on paid, free 
and owned mediums, across multiple social 
channels and in numerous targeted emails. Each 
touchpoint and channel often requires its own 
content in support of an event, product launch, 
message, campaign or promotion.

Content That Creates Itself Drives 
Revenue 
Demand Metric estimates that a content 
marketing campaign costs 62% less to launch 
and maintain and generates three times as many 
leads than any other form of marketing. This 
explains why so many companies place such a 
premium on content marketing while moving 
away from more traditional forms of advertising.

According to a recent Harvard Business School 
study, personalisation can reduce acquisition 
costs by as much as 50% and lift revenues by 
5-15%. This opportunity also comes with high 
content requirements: tailoring the online 
experience based on personally relevant content 
means more content.

Ultimately, if content could create itself, it 
would drive revenue, achieving a level of 
personalisation that would capture your 
customer’s attention and drive growth. 

28  |  SDL Annual Report

Success With SDLAdvice to Companies
In every organisation, content datapoints that 
can be used to generate personalised, localised 
content are stored in multiple repositories. In 
fact, Forrester reports that only 29% have a 
direct integration between their web content 
management system (WCMS) and their 
translation management system (TMS). 

Fragmented content creates not only a barrier 
to personalisation, but also to automation. To 
prepare for the future, organisations need to 
connect their content supply chains so that it is 
machine ready and ready for automation.

The Future is Now
In an era with excess information, relevancy 
quickly determines the signal from the noise 
for the customer. AI presents the promise of 
enabling customers to follow that signal at 
every stage of the purchase journey without 
distraction.

Last autumn, celebrating 15 years of delivering 
AI, MT and natural language processing 
(NLP), SDL unveiled Hai, a linguistic artificial 
intelligence. 

Hai helps create, translate and deliver content in 
a variety of ways. For example:

• 

It can suggest words and translations to 
translators based on what has already been 
translated in the past.

• 

• 

• 

It will enable a copywriting assistant that can help 
write email headers based on an analysis of past 
campaign results. 
It will be able to tag and structure technical help 
content for consumption and dissemination by 
chatbots. 
In the future, our Hai platform holds the potential 
to analyse a company’s multilingual content and 
derive better insights for global business.

Marketing Maths

1

6

5

8

1 piece of  
original content

6 related pieces of 
derivative content

produced for 
5 channels

translated into 
8 languages

280

makes 280 pieces  
of content

 SDL Annual Report  |  29

CONTENT WILL 
ORGANISE ITSELF

THE AMOUNT OF CONTENT IS TOO  
OVERWHELMING TO MANAGE

Why Content Will Organise Itself
Self-organisation may seem like an impossible 
future, but consider a flock of migrating birds. 
Individual elements that synchronise or diverge 
to meet specific objectives, without top-down 
leadership, already exist in nature. 

Patterns emerge solely from the interactions 
among the individuals in the system, locally 
attuned to one another but still aware of the 
global system in which they operate.

Today
To understand how content can organise 
itself, we must first understand how content is 
organised today. Because people excel where 
machines have traditionally done poorly – 
things like understanding nuance, context and 
prioritisation – humans decide what to write and 
what content should be translated to increase 
reach and impact. This is how every customer 
journey is born. 

The most successful customer journeys deliver 
the biggest rewards. Effective customer 
journeys, which in the digital era are built on 
content, not only potentially increase customer 
satisfaction by 20%, but they lift revenue by up 
to 15% and lower the cost of serving customers 
by as much as 20%.

But humans can manage prioritisation and 
nuance only when journeys are straightforward 
or linear. The modern digital journey is highly 
complex. Customers dive into content on 
multiple channels following their own path 
and engaging with unexpected touchpoints 
before making a purchase decision. With every 
touchpoint, every language, every product, 
the level of complexity moves beyond human 
capability to manage it all.

Tomorrow
With the advances in machine learning, 
artificial intelligence can search through all the 
content about a topic on every channel, derive 
themes and concepts, build taxonomies and 
tag content with metadata. 

By doing so, content organised into topics 
can reconfigure based on audience data and 
behaviour to boost impact, while automatically 
translating the most sought-after content to 
increase reach and to optimise the customer 
journey.

Advice to Customers
As content management becomes more 
complex, it is essential to let go of highly 
controlled top-down leadership and move 
towards more self-organising systems. Our own 
research confirms that 31% of organisations 
are already working on AI and machine 
learning initiatives. 

30  |  SDL Annual Report

Success With SDLIt is no longer a question of “if” but “when” 
the machines come. No matter how mature 
your organisation is with artificial intelligence, 
preparing for this future is an urgent 
requirement. 

According to a recent study, 60% felt that 
difficulties integrating AI technology were an 
obstacle while 54% pointed to training staff. 
With an infinite amount of content to create 
and deliver, organisations need to focus on 
acquiring the new skills needed to work with AI 
technologies for content. 

Working with a partner familiar with these 
technologies may be one of the best ways to 
futureproof your organisation.

The Future is Now
Hai is a linguistic AI that processes and 
understands content faster than thousands of 
humans combined. 

Using this technology, creating taxonomies for all 
of a company’s content is possible:

•  Summarising and tagging content to facilitate 

better search results through a content 
management system.
Improving metadata and SEO.

• 
•  Enabling other enterprise systems to 

automatically discover existing content.
•  Maximising reuse and return on already 

invested content creation efforts.

SDL’s researchers have already developed 
topic modelling algorithms to understand and 
generate a taxonomy of topics from billions of 
unannotated, unstructured content sources.

In the future, content will be able to understand 
the customer’s journey and self-organise 
to deliver the most relevant content to the 
customer. 

It will always be in the customer’s language 
whether translated instantaneously by machines, 
or automatically sent to translation by a system 
that understands what content is in the most 
demand in each marketplace.

Effective Customer Journeys

20% Can increase customer 

satisfaction by 20% 

15% Can lift revenue by  

up to 15% 

20%

Can lower the cost of 
serving customers by as 
much as 20%

 SDL Annual Report  |  31

CONTENT WILL  
BE AGILE

THE WATERFALL METHODOLOGY HAS DRIED-UP

How Content Will Be Agile
Some non-digital brands, like General Electric 
(GE) and Cheerios, are lauded for their online 
content – GE for its stunning Instagram account 
and Cheerios for its #howtodad YouTube ads. 
These types of efforts have made organisations 
fully aware that their products matter less to 
consumers than the content that promotes it. 

And that the content had better be relevant. 
74% of online consumers get frustrated with 
websites when the content displayed has 
nothing to do with their interests. But how do 
you tailor content to handle every permutation 
and interest profile? You need a raindrop, not a 
waterfall.

Today
Managing product supply chains has evolved to 
a science for large organisations. Rather than 
holding vast stores of raw materials and paying 
to have stock sitting in warehouses, organisations 
now manage supply chains on a just-in-time 
basis to reduce costs. As technology has changed 
products, it has also changed how supply chains 
are managed.

Content supply chain management theory 
parallels the evolution of product supply chain 
theory. In the same way that raw materials were 
once warehoused to collect dust until needed, 

content is often still stored in a repository until a 
project is complete. The creation, translation and 
delivery of content occurs sequentially in that 
order and is rife with inefficiency.

Advice to Companies
It’s almost unfair to bet on the future of agile 
content since the future is already here. But 
it’s essential that organisations prepare by 
understanding that they need to manage their 
content supply chains as diligently as they do 
product supply chains. 

In the most advanced companies, this is already 
happening. Traditionally, translation projects 
could not begin prior to having all components of 
a project in place. Modern content supply chain 
management will embrace agile methodologies 
with continual content updates that include 
translation and delivery rather than keeping 
content warehoused. 

Central to the idea of agile methodologies is 
iteration – that is, content and code is updated 
frequently and kept perpetually ready to launch. 
To create content with an agile approach 
however, you need to componentize it into 
droplets to allow for just-in-time delivery, 
rather than managing a waterfall of content too 
unwieldy to deliver effectively. 

32  |  SDL Annual Report

Success With SDLThe Future is Now
To prepare for an agile future means that 
content creation, translation and delivery must 
also shift. 

For translation, the shift is about more than 
automation. We’ve already done that. It entails a 
fundamental change in our relationship with the 
translators themselves. 

SDL researchers have been embedding machine 
learning throughout the entire translation supply 
chain to boost translator productivity and to 
allow customers to send work through the Cloud:

•  SDL UpLIFT optimises translation memory 
by matching translations with fragments 
to continually improve on and speed up 
translation processes. 

• 

In addition, to deliver the content 
continuously, SDL Tridion Sites and Docs 
componentise content by default, making it 
easy to customise the content experience 
for the user. It also has direct integrations 
with our translation management systems to 
make localised web content easy to manage 
and deliver.

Effective Customer Journeys

215m pieces of content are 

created every minute

96%

47%

of B2B buyers want content 
with more input from 
industry thought leaders

of buyers viewed 3-5 
pieces of content before 
engaging with a sales rep

It’s essential that 
organisations understand 
that they need to manage 
their content supply chains 
as diligently as they do 
their product supply chains. 

 SDL Annual Report  |  33

CONTENT WILL BE 
YOUR BEST SALES 
PERSON

THE CUSTOMER DECIDES BEFORE THEY EVER 
TALK TO YOUR SALESPERSON

Why Content Will Become Your 
Best Seller
Generating revenue is the lifeline of any 
enterprise. And salespeople were once the heart 
that kept the machine moving. 

As companies embrace digital transformation, 
the guiding force that identifies customer 
challenges, leads them through their options and 
facilitates purchase has changed. Content – not 
salespeople – gets customers to buy. 

That doesn’t mean that salespeople are 
irrelevant. In fact, the best salespeople will 
take advantage of content and use it to achieve 
higher sales than ever before.

According to a recent study, 78% of salespeople 
who sell using social channels hit their revenue 
goals in the past year versus 38% of non-social 
sellers.

Social channels are more than just glorified email 
systems. They are complex content platforms 
that deliver content that attracts customers. If 
selling on social channels yields better results for 
sales, it can be assumed that the right content 
on the right channels increases a customer’s 
likelihood to buy.

Content Increases Reach
Shifting sales focus on content, rather than 
selling, increases an organisation’s reach. While 
salespeople spend just one-third of their day 
actually talking to prospects, content never 
stops. And the data suggests that this is how 
customers like it. 

At the awareness phase, 81% want someone 
OTHER than a salesperson to educate them. And 
while your average salesperson can speak one, 
maybe two languages, your content is easily 
translatable into as many languages as you need, 
instantly increasing your reach. 

Translate it into 21 languages and you’ve already 
accessed 90% of the online audience.

Content Increases Impact
In addition to extending your reach, content 
boosts your impact. 

All content is essentially data, which can be 
analysed to understand what kind of information 
customers are downloading, the kinds of 
questions they are asking, and how far along 
they are on their path to purchase. 

With this data, you can optimise your message, 
understand which channels to maximise 
engagement, and deploy effective account-based 
marketing tactics to convert prospects into 
customers.

34  |  SDL Annual Report

Success With SDLThis reduces the cost of localising the entire site 
and improves the customer journey, enabling 
customers to find the content they need quickly. 

Coupled with our premium services for 
multimedia, content authoring and transcreation, 
companies can deliver even more impactful 
content, successfully driving customers through 
the digital experience towards higher sales.

At the awareness phase, 
81% want someone other 
than a salesperson to 
educate them.12

Advice to Companies
With so many benefits, it should come as 
no surprise that content will be your top 
salesperson. 

While it won’t replace that human touch, it does 
mean that organisations will need to manage and 
optimise their content supply chains carefully 
to reach their sales goals. As a result, the 
creation, translation and delivery of content will 
become as much of a priority to sales leaders as 
incentivising and training sales teams.

The Future is Now
At SDL, our experts in content management and 
language solutions have combined expertise 
and technologies to solve content supply chain 
management issues that prevent companies 
from selling more. 

79 of the top 100 brands in the world rely on SDL 
to extend their reach and make their content 
understandable in every marketplace. 

With SDL’s content management technologies, 
organisations increase their impact by presenting 
customers with only relevant content that 
matters to them based on their online behaviour.

For example, our technologies allow taxonomies 
and visitor locations to be used to automatically 
display the most relevant content based on 
visitor data, behaviour and location. 

 SDL Annual Report  |  35

CONTENT WILL 
BE SECURE

CONTENT IS YOUR BIGGEST SECURITY RISK

Content Will Be Secure
Upcoming legislation, including Europe’s General 
Data Protection Regulation (GDPR), means that 
businesses will need absolute control of customer 
information. 

As of May 2018, they will need to provide 
transparency, a full audit trail and complete data 
custody. But companies outside Europe are failing 
to prepare, and we expect some big brands to be 
quickly hit with fines of up to 4% of revenues.

In order to organise and secure high volumes 
of data in 2018, brands will turn to on-premises 
or secure cloud ML technologies to translate, 
analyse and automate their content supply 
chains.

Today
When so many people are involved, privacy and 
accountability become secondary concerns. As 
futurist David Brin once so aptly stated, “When 
it comes to privacy and accountability, people 
always demand the former for themselves and the 
latter for everyone else.”

Today, rising concerns about data breaches have 
resulted in legislation to protect consumers. 
Despite these concerns, over 200 million people 
visit Google Translate daily to translate their 
content, some of whom are sharing out extremely 
sensitive information to the public domain.

It was recently revealed that a few simple 
searches on translate.com, a free translation 
website, yielded an astonishing variety of 
sensitive information like plans for workforce 
reductions, passwords, termination letters and a 
staff performance report of a global investment 
bank complete with names, emails, phone 
numbers and other highly sensitive data. 

Advice to Companies
With the rising concerns about data security, it 
is likely that more legislation will be passed. And 
yet, few are prepared. A recent survey revealed 
that three out of four companies are unprepared 
for GDPR. Of those who know what GDPR is, only: 

•  49% had a framework in place for compliance.

•  38% weren’t sure what the biggest challenge 

was when it comes to compliance. 

•  32% perceived managing data stored 

across different parts of the organisation 
as the biggest hurdle, followed by a lack 
of understanding of GDPR’s impact (21%), 
and identifying who within the organisation 
shoulders the responsibility (10%).

IT departments should have already begun 
reviewing everything from the security of 
internal translation solutions (rather than online 
translation tools), to the privacy and security 
of structured data running through enterprise 
resource planning systems and other applications. 

36  |  SDL Annual Report

Success With SDLRegardless, all companies should build privacy 
by default into their content operating models 
or partner with a company that can help you 
protect your organisation from expensive data 
breaches.

The Future is Now
SDL offers Secure Translation Solutions, which 
provide a cost-effective, easily deployable and 
scalable environment where companies can 
control how and by whom their data is accessed 
using their on-premises technology solution or 
SDL’s Language Delivery Service. 

By leveraging our secure translation supply chain, 
organisations remove the risk of non-compliance 
by maintaining a complete audit trail in a central 
location, integrating with any content repository, 
and defining and controlling how and by whom 
data is accessed. 

In addition, SDL offers customers the option 
of an on-premises secure Machine Translation 
solution.

SDL Enterprise Translation Server (ETS) can be 
deployed on-premises or private cloud, enabling 
organisations to deter employees from exposing 
sensitive data to free web-based MT services. 
Developed for and used by governments for 
over 15 years, SDL ETS is now a trusted and 
enterprise-grade commercial product.

EXAMPLE OF A 
DATA BREACH

It was recently revealed 
that a few simple searches 
on translate.com, a free 
translation website, yielded 
an astonishing variety 
of sensitive information 
like plans for workforce 
reductions, passwords, 
termination letters and a 
staff performance report of 
a global investment bank 
complete with names, 
emails, phone numbers and 
other highly sensitive data.

 SDL Annual Report  |  37

SDL Thought Leadership

THE FUTURE IS NOW

In many ways, the future is here already. Digital 
content is a way of life. Cutting through the 
content chatter is a matter of clicking or swiping. 
But for a company aiming to connect to a 
consumer, it’s much harder. The parameters of 
effective marketing and sales have undergone 
a paradigm shift in the past ten years and are in 
the middle of another one with AI’s expanding 
capabilities. 

For a company to connect with a customer 
requires many more touchpoints and different 
kinds of personalised content. This is where 
we see AI being the ally we all need to help 
organise, create, translate and secure content. 
This process, with the help of AI, will allow for 
greater agility and the ability to turn-on-a-dime 
when market forces require a course correction.

Every new block is set on the one before, 
building a more powerful and effective 
tool. From neural Machine Translation and 
translation memory to content management to 
an AI copywriting assistant – the future states of 
content are just on the horizon. 

38  |  SDL Annual Report
38  |  SDL Annual Report

Success With SDLB E T T I N G   O N   
T H E   F U T U R E

 SDL Annual Report  |  39
 SDL Annual Report  |  39

Betting on the Future

MANUAL

OPTIMISED

To capture a market in motion and to meet the speed and volume of content

the future necessitates, rapid course corrections and technological solutions. 

AUTOMATED

Efficient supply chains are achieved by 
implementing a global content operating 
model customised to the organisations 
needs on the following dimensions.

As organisations mature, they will be able to create 

efficient global content operating models that 

automate the supply chain, lead to competitive 

advantage and drive the digital experience.

Global/Local Strategy

Organisational Alignment

Product Cycles

Governance Policy

Automation Threshold

Relevancy and 
Personalisation  

Global Content 
Operating Model

The Content 
Supply Chain

x

x

x

x

x

Not enough creators

Too much content

Not enough time

Customer does not 
want to be sold to

Security risks

To dominate a digital world, 
companies will need to manage 
and secure their content supply 
chains effectively.

Most organisations overcome 
the following challenges with 
manual processes.

40  |  SDL Annual Report

The Five 

Future States 

of Content

Content will create itself

Content will be agile

Content will organise itself

Content will be secure

Content will be your best sales person

MANUAL

OPTIMISED

To capture a market in motion and to meet the speed and volume of content
the future necessitates, rapid course corrections and technological solutions. 

AUTOMATED

Efficient supply chains are achieved by 

implementing a global content operating 

model customised to the organisations 

needs on the following dimensions.

As organisations mature, they will be able to create 
efficient global content operating models that 
automate the supply chain, lead to competitive 
advantage and drive the digital experience.

The Content 

Supply Chain

x

x

x

x

x

Not enough creators

Too much content

Not enough time

Customer does not 

want to be sold to

Security risks

To dominate a digital world, 

companies will need to manage 

and secure their content supply 

chains effectively.

Most organisations overcome 

the following challenges with 

manual processes.

Global/Local Strategy

Organisational Alignment

Product Cycles

Governance Policy

Automation Threshold

Relevancy and 

Personalisation  

Global Content 

Operating Model

The Five 
Future States 
of Content

Content will create itself

Content will be agile

Content will organise itself

Content will be secure

Content will be your best sales person

H O W   W I L L   C O M P A N I E S 
D O M I N A T E   T H E    D I G I T A L 
P L A Y I N G   F I E L D   I N   T H E 
F U T U R E ?

 SDL Annual Report  |  41

Betting on the Future

B U I L D I N G   T H E   C O N T E N T   S U P P L Y 
C H A I N   O F   T H E   F U T U R E 

Why are so many companies struggling today to 
deliver what customers want and expect? We’ve 
all seen the power of the digital world transform 
the way we interact. Which is why, for many, 
the answer lies in the digital transformation 
of their business. In fact, 87% of companies 
believe digital transformation is a competitive 
opportunity. However, this is only one part of the 
solution. Because in the digital world, content 
is currency. From the very first search result 
through to purchase and post-sale support, 
customers choose their own interactions, 
channels and touchpoints with many detours 
along the way. 

At SDL, we believe in a future where there are no 
barriers to communication, where customers can 
communicate seamlessly with companies across 
their entire journey. But this vision demands the 
right combination of technology and processes 
for the content supply chain from creation, 
through translation and delivery. But to manage 
this content on a global scale across channels in 
multiple languages requires a new approach.

The Content Supply Chain

Create and Manage

All companies create content 
in support of their customers. 
Once created, this content 
must be properly managed for 
both governance and longevity. 
Content derivatives grow when 
new formats, channels and 
languages are introduced.

Translate and Localise

Once content is created, it 
must be translated in support 
of global markets. It is crucial to 
provide the right cultural nuance 
and relevance or the customer 
experience will fail. Companies 
must learn to leverage 
technology and services that are 
best suited for the content.

Publish and Deliver

Finally, companies must 
deliver content efficiently 
and consistently across all 
touchpoints in a customer’s 
journey. Increasingly this 
delivery must be simultaneous 
across all markets which 
requires significant coordination 
across the business. This 
sophistication mandates that 
existing technology investments 
be intelligently integrated across 
the entire content supply chain.

42  |  SDL Annual Report
42  |  SDL Annual Report

Integrate the Content Supply Chain

Business

Customers

Create

Translate

Deliver

Most companies currently solve the challenges 
of their content supply chain through manual – 
and highly inefficient – solutions. For instance, 
they hire more agencies to create content and 
more LSPs to translate content. But even the 
best agency creatives and translators can only 
produce limited amounts of content each day 
and still guarantee quality. Considering that 
content demands only continue to outpace 
human capability to produce it, the demand for 
technological solutions to scale only grows. 

Every organisation has a content supply chain, 
but only 19% of enterprises have a Global 
Content Operating Model. Without one, 
enterprises face difficult challenges: 

Not enough

•  Content creators to meet customer  

content demands

•  Time required to produce high  

quality content

Too much

•  Generic one-size-fits-all content that is 

irrelevant to customers

•  Content that’s difficult to organise efficiently

Overly complex

•  Too hard to maintain security and privacy 

compliance

•  Too difficult to localise into multiple 

languages (92% of companies face translation 
challenges as they translate content into 
different languages)

Next Billion Users 
Further, as we look to serve enterprises seeking access to the ‘next billion users’ and a massive 
increase in languages addressed in Asia and Africa, our in-country Language Offices will play a 
pivotal strategic advantage in developing local supply chains to manage quality and lower costs. 
In 2018, we will also be reviewing options for serving Asian markets via multi-language centres.

 SDL Annual Report  |  43

G L O B A L   C O N T E N T   
O P E R A T I N G   M O D E L

Global Content Maturity 
Through Transformation
SDL’s Global Content Operating Model 
(GCOM) provides organisations with a 
comprehensive strategic approach to 
managing content across departments 
by unifying platforms and processes. 
Before you can apply a comprehensive 
strategy to your global content, you 
must first assess your current state of 
affairs in the context of what you want 
to achieve. Digital content demands the 
right combination of technology and 
processes across the entire customer 
experience. Each company matures at 
its own pace by developing proficiencies 
that optimise the customer experience 
across the content supply chain through 
digital transformation.

Ad-Hoc
In the Ad-Hoc phase, a company still 
lacks processes that bring together 
the creation, translation and delivery 
of its content. Each activity is new 
and undocumented, with different 
departments responsible for each step.

Repeatable
At the Repeatable phase, companies 
respond to the need for better customer 
journeys by aligning creation, translation 
and delivery of content. Many activities 
remain manual, so as demands increase, 
the company is not yet equipped to scale, 
lacking efficiency and the technology to 
support more content.

Managed
In the Managed phase, companies 
introduce extensive automation, 
which helps them integrate content 
creation, translation and delivery 
workflows. While their internal 
processes are now in hand, these 
companies are not capable of 
delivering true personalisation or 
exceptional customer experiences.

Optimised
Once a company has optimised its 
Global Content Operating Model, 
content drives experiences that 
meet customer expectations thanks 
to extensive integrations across the 
entire technology stack. Supporting 
budgets and dedicated roles ensure 
company-wide involvement. 
Customer and content data is 
gathered for insights and to prepare 
for emerging artificial intelligence 
assistance.

Autonomous
The company employs everything 
learned from previous phases, 
building on existing processes, 
technology and skill sets to realise 
a fully Autonomous Global Content 
Operating Model. Day-to-day 
operations for creating and delivering 
global content are managed by 
artificial intelligence powered by 
machine learning.

44  |  SDL Annual Report
44  |  SDL Annual Report

Success With SDLtranslate

create

deliver

create

translate

deliver

create

translate

deliver

translate

c

r

e

a

t

e

deliver

create – translate – deliver

 SDL Annual Report  |  45
 SDL Annual Report  |  45

Betting on the Future

P R E P A R I N G   F O R   T O M O R R O W   Y I E L D S 
B E N E F I T S   T O   O R G A N I S A T I O N S   T O D A Y

Forrester Consulting interviewed companies from 
various industries, using SDL Tridion DX and SDL 
Language Technology and Services, to investigate 
the performance of these integrated technologies to 
enable better digital experiences (DX) on a global scale. 
The results of the Total Economic Impact (TEI) Study 
quantify the benefits of implementing a Global Content 
Operating Model using SDL solutions.

Digital Experience

Improved Customer 
Engagement 
• 25% web traffic growth
• $1.2M in incremental profit

Cost Savings

Content Management 
Systems 
• $2.4 million savings

Translation Management 
Systems
• $1.1 million savings

Efficiency Gains

Content Management Efficiency 
• 70% content gain 
• 42% content efficiency
• $3.5M savings

Translation Efficiency
• 14% project manager efficiency 
• 23% reviewer efficiency 
• $110K savings

Abraham Lincoln was once quoted as saying: 
“Give me six hours to chop down a tree and I 
will spend the first four sharpening the axe.” 
While it’s true that preparing a global content 
operating model for the future will yield results, 
real, tangible benefits can be realised today. 

According to a recent Forrester Consulting 
report, organisations can expect a three year 
ROI of 112% with payback in 15 months*. In 
addition, improved customer engagement, 
efficiency gains and cost savings are added 
benefits SDL customers have already achieved. 

*Source: The Total Economic Impact of SDL Tridion DX Content Management 
and Language Technology & Services, Forrester Consulting, January 2018

46  |  SDL Annual Report
46  |  SDL Annual Report

Success With SDLOver the last 25 years, SDL has been preparing 
for the convergence of content, language, 
and artificial intelligence by making strategic 
investments into our technology stack. 
These technologies form the ecosystem of 
complementary products, technologies and 
services that 79 of the top 100 brands rely on 
today. As our technology continues to develop 
and our machine learning capabilities continue 
to evolve, SDL has the potential to redefine the 
content supply chain of the future. 

To understand this potential, one must first 
understand how platforms generate value in 
the first place. The most successful platforms 
facilitate an exchange between parties that 
would not have otherwise happened. For 
instance, fintech platforms like Square process 
credit card transactions between merchants 
to the cardholder’s bank. But they are just one 
piece of the ecosystem which includes card 
issuers, merchants and individuals who charge 
for their services. 

Content is currency in the digital world. SDL 
technologies facilitate interactions between 
content creators, translators and their 
customers so that customers get the content 
they want when they want it. Without this type 
of platform, customers are not engaged and 
brands do not drive their revenue streams.

While our competitors have solutions in one, 
perhaps two dimensions of the content supply 
chain, only SDL has the experience, global 
workforce, and technological solutions to 
deliver efficiencies in all three dimensions: 
creation, translation, and delivery. To continue 
to build the global content operating model 
of the future, breadth and depth in all three 
dimensions is required and this is precisely what 
SDL has accomplished and will continue  
to achieve.

Customer Story: DNV-GL

DNV GL is a global quality assurance and risk management company, operating in more 
than 100 countries. With 90% of contracts coming through the website, the ability to 
effectively manage content and communications with customers online, in the local 
language and device of choice was key to facilitating continuous growth. However, a 
mix of legacy content management systems and processes meant that it was difficult to 
maintain a consistent brand identity across all languages and digital touchpoints. DNV 
GL needed to find a way of scaling its brand and content, while giving local marketing 
teams the freedom to create local, culturally relevant and highly personal customer 
experiences. 

The only way of achieving this level of engagement was by consolidating its five 
disparate CMS investments onto SDL Tridion Sites, a highly scalable web content 
management platform. This enabled DNV GL – through SDL’s BluePrinting capabilities 
– to centrally manage all global websites from a single platform. Now content is 
dynamically assembled based on a taxonomy-based approach, ensuring visitors always 
see the latest content while website management efforts are reduced to a minimum. 

“SDL’s microsite solution lets us easily launch and reuse microsites. You can create a 
new site at the click of a button, and we have recently used this to create a dedicated 
microsite for our annual report,” Anders Øvreberg, Digital Communications Manager 
at DNV GL said. “This enables us to move away from the massive paper publication we 
historically ship, showing our customers how we innovate in this space towards a digital 
and more sustainable future.”

 SDL Annual Report  |  47

Betting on the Future

D R I V I N G   G R O W T H   T H R O U G H   A S S E T 
R E - U S E   A N D   M A X I M I S A T I O N

Our capacity for growth can be articulated by the size of the markets in which we operate, currently 
valued at £17.6 bn, and the strategy by which we can address the opportunity.

Market Size  
2017*

Forecast Growth  
2016-18F

I

S
E
C
V
R
E
S

Y
G
O
L
O
N
H
C
E
T

Language Services (Standard)

£7 – 8.4bn

0 – 5%

Language Services (Premium)

£6.6 – 8.1bn

10 – 15%

Translation Management Systems

£42 – 55m

5 – 10%

Translation Productivity

£57.5 – 63.3m

Machine Translation

£336m

c15%

c20%

Web Content Management

£1.5 – 1.6bn

10 – 15%

Technical Content Management

£175 – 231m

3 – 5%

Total Market Size

£17.6bn

4 – 5%

48  |  SDL Annual Report
48  |  SDL Annual Report

O U R   G R O W T H 
S T R A T E G Y

SDL is committed to being the leader in 
content management, translation and 
delivery, helping our customers transform 
their businesses to capture their global 
aspirations at speed and scale. Achieving 
this requires continuous innovation in our 
technology portfolio and services offerings – 
which we have demonstrated for the last 25 
years – and will continue to invest in to unlock 
great opportunities for growth.

 SDL Annual Report  |  49

Our Growth Strategy

T E C H N O L O G Y   I N N O V A T I O N

Integration to the Ecosystem 
Broken content supply chains lead to fragmented 
experiences for customers, and inefficiencies of 
internal operations. 

Helping our customers link their entire content 
supply chain together based on the Global 
Content Operating Model allows organisations 
to evolve from ad-hoc siloed processes to 
connected and optimised ones. Our connector 
strategy makes it easier for companies to 
translate, localise and deliver content and data 
with direct integrations to the most popular and 
demanding systems and applications within their 
business application ecosystem, including ECM, 
CRM, DAM, WCM, and file systems.

Our robust integration platform allows you to 
adopt integrations pre-written for 3rd-party 
applications or SDL products, or even create your 
own custom integrations using our APIs.

•  Digital Experience: For companies looking to 
deliver content that reaches global audience 
more efficiently, SDL integrates with leading 
web content management (WCM) systems 
including Adobe Experience Manager, 
Sitecore and SDL Tridion Sites to provide 
best-in-class translations for all customer-
facing digital content. 

•  Commerce: For companies looking to grow 

their revenue through online sales, SDL helps 
translate and localise e-commerce content 
in platforms like Salesforce Commerce Cloud 
and SAP Hybris – from individual product 
SKUs to longer product descriptions and 
multimedia content – improving worldwide 
engagement and online conversions. 
•  Support: Following a sale, the customer 
journey continues with support staff and 
online systems. SDL helps eliminate the 
language barrier between companies and 
their customers by enabling automatic 
translation of content in forums and support 
documentation and the conversations in chat 
tools like Salesforce Live Agent.

Building a Technology Platform for Global Content Innovation

Translation 
Productivity

Technical Content 
Management

Translation 
Connectors

Translation 
Workflow

Web Content 
Management

Rich Media 
Management

2000

2005

2010

2015

2020

Translation 
Memory

Terminology 
Recognition

Security

Neural 
Machine 
Translation

Software/service  
localisation

Statistical Machine 
Translation

50  |  SDL Annual Report

Customer Story: Amway

Amway, the world’s largest direct selling company, offers entrepreneurs around the world 
an exceptional business partnership opportunity and consumers everywhere access to 
exclusive products in nutrition, beauty and home goods. Founded in 1959, Amway has 
grown from an idea into an $8.8 billion business with loyal customers worldwide. 

Providing customers across more than 100 countries and territories with the best possible 
experience every time they engage with the brand – no matter their location or the 
language they speak – was a significant challenge for the company’s translation teams. 
Given frequent enhancements across the business and the need to constantly introduce 
new information, in real-time across the globe, Amway needed a cloud-based solution 
that could significantly reduce translation times – while also improving quality. SDL’s 
cloud-based translation management solution provides Amway’s localisation teams 
with the ability to centrally manage, automate and regulate large volumes of translation 
projects – delivering superior results while maintaining costs and budgets.

Cloud First 
To deliver the most innovative solutions to the 
market faster and lead customer satisfaction, 
SDL is focusing on a cloud-first strategy across 
our entire portfolio of content and language 
technologies. 95% of businesses now operate on 
a public, private or hybrid cloud platform.  
By migrating to a cloud-first strategy, SDL better 
serves customers, increases scalability, and 
reduces maintenance costs. 

Throughout the entire content supply chain, the 
ability to access the latest technologies through 
the cloud results in happier customers. When 
content is created in another enterprise system, 
integration with other content sources via the 
cloud enables more efficient translation and 
delivery of that content. When content needs to 
be translated, requests can be made in the cloud 
directly to linguistic teams, allowing customers to 
be serviced faster and more efficiently.

For translators working on projects, cloud 
access allows projects and assets to be accessed 
effortlessly. Translation management / memories 
in the cloud enable both linguists to collaborate 
across timezones and companies maintain 
consistency and reuse more content across all 
their lines of business. For instance a translation 

memory established for technical documentation 
can be leveraged when marketing collaterals are 
created for the same product, thereby reducing 
costs and maintaining consistent terminology 
across how the product is marketed, sold, and 
supported post-sale around the world. 

For project managers and linguists, a secure cloud 
platform facilitates the ability to coordinate our 
account management efforts for global accounts 
and their teams located around the world.

Happier customers aside, enabling a cloud-first 
strategy also results in having a common view 
of data and enables us to get better insights 
about the translation process as a whole in 
multiple contexts. When systems remain 
disparate and fragmented, it’s impossible to 
detect behavioural trends and innovate creative 
solutions to bottlenecks in the process, resulting 
in inefficiencies that could otherwise be avoided.

 SDL Annual Report  |  51

Integrations with 100+ 
vendors in the content 
supply chain ecosystem 

AI Enabled
Artificial intelligence is deeply embedded in SDL’s 
culture and DNA, with over 15 years of research 
and development in Machine Translation (MT). 
This year, we introduced Hai, SDL’s linguistic AI 
platform specialised in natural language processing 
(NLP), natural language generation and natural 
language understanding. As an AI with mastery 
of all things language related, Hai currently 
helps translators, and in the future will also 
assist writers, and project managers intelligently 
create and deliver content. The difference in our 
approach to AI is that we believe the efficacy of 
any intelligence is strongly correlated to how we 
teach the machine to learn. While unsupervised 
machine learning presents great potential, it can 
also lead to inadvertently funny results or make 
our worst science fiction nightmares come true. 
For a linguistic AI like Hai, having an in-house 
network of professional linguists is crucial so that 
the AI learns continuously which improves the 
quality of its output. Having AI technology is not 
enough. In order to truly enable AI, we need to 
teach it as well.

Today, Hai is already providing intelligent 
capabilities to a variety of SDL products, 
including our entire portfolio of enterprise 
Machine Translation (MT) solutions with neural 
MT capabilities available on-premises, on 
Amazon AWS, and in the cloud, and powers the 
AdaptiveMT feature within SDL Trados Studio so 
that the machine can gather translator feedback, 
learn and then deliver better subsequent 
translation recommendations. Going forward, 
Hai will lend a helping hand across the full SDL 
product portfolio, removing the inefficiencies of 
routing content tasks, freeing writers, translators, 
and project managers to use their time where it 
matters most. This in turn will help businesses 
scale, personalise and deliver better content, 
deeper customer connections and greater 
understanding on a global scale.

52  |  SDL Annual Report

S E R V I C E   E X C E L L E N C E

From its inception, the translation industry has 
been stunted by human limitations and manual 
processes. The explosion of digital content 
demands productivity increases in order to keep 
up with the speed that customers demand digital 
interactions. SDL translates content into 150+ 
languages. This presents SDL with opportunities 
for growth, in particular through automation, 
data mining, and AI-driven innovation. Our 
objective is to build the most effective and 
efficient Language Services operation. This serves 
to reduce costs and accelerate our ability to 
localise content for our customers allowing us 
to boost customer satisfaction and outpace the 
competition. 

In-House Linguists

With 1200+ linguists in 38 countries, SDL has 
extensive direct experience and expertise in the 
nuances about individual markets around the 
world. Our language consultants advise leading 
brands on best practices for how to advance 
their operations in the context of their Global 
Content Operating Model. Our regional expertise 
also plays a pivotal role in product development 
and market launch strategies – ensuring market 
messages, content and collateral will resonate 
with each distinct local market. 

1200+

SDL has 1200+ in-house 
linguists in 38 countries

9,700

SDL has over 9,700 
freelance translators in 
our external network

150+

SDL translates content  
into more than 150 
languages

Freelancer Network

With thousands of translation projects coming 
in each day that need to be executed and 
completed by tens of thousands of resources 
globally, automation is paramount to delivering 
results. In addition to our in-house linguists, 
SDL has over 9,700 freelance translators in our 
external network, enabling elastic capacity. 
To integrate them fully into our service 
delivery operations, this year we launched SDL 
Workzone. This new portal provides freelancers 
with an automated on-boarding process and 
self-service access to their end-to-end workflow. 
For the freelancer community, this increased 
automation leads to higher satisfaction and 
increased loyalty. For SDL, we can scale and 
streamline the operation of managing a global 
network of freelancers.

62% of brands 
reported they have 
5 or more content 
repositories, while 
36 percent have 
10 or more, to 
serve up digital 
experiences.

 SDL Annual Report  |  53

Customer Story: MarkLogic

As the leading operational and transactional enterprise NoSQL database 
provider, MarkLogic Corporation is expanding its collaboration with SDL to 
provide MarkLogic customers across the globe with a deeper understanding 
of its next-generation database platform technology. MarkLogic relies 
on SDL for its high quality, flexibility and very timely translation services. 
By leveraging SDL tools, along with rigorous adherence to best practices, 
MarkLogic has achieved significantly higher translation quality.

Technology-Enabled Services
On average, 49% of content being translated 
each year is brand new content. To support this 
scale and volume, 94% of organisations agree 
that translation technology is vital to managing 
the growing translation demand. Computer 
assisted translation (CAT) tools like SDL Trados 
Studio help make translators more productive, 
especially when coupled with the use of 
translation management systems like SDL TMS 
and SDL WorldServer to speed up translation of 
content previously encountered and simplify the 
re-use of quality work. 

Additionally, Machine Translation solutions 
like SDL ETS and SDL BeGlobal are essential to 
meet the increased translation demand at scale 
and speed. While 61% of respondents agree 
that Machine Translation is essential to coping 
with increasing translation demands, only 28% 
of companies use it today. With over 15 years 
of experience in deploying scalable Machine 
Translation solutions in private and government 
sectors, SDL is well positioned to help enterprises 
address their growing content translation 
requirements. 

Since 2003, SDL has also used our MT in house 
with human post editing. With the latest 
technology innovations, including neural MT, 
we not only commercialise that as part of our 
technology offering, but utilise it in house within 
our service operations. Although we have been 
using MT with post editing for many years, 
we continue to be early adopters of the latest 
innovations in MT, like neural MT within our 
service operations. 

49%

49% of content being  
translated each year is brand 
new content

94%

94% agree that translation 
technology is vital to 
managing the growing 
translation demand

28%

only 28% of companies use 
Machine Translation today

61%

61% agree that Machine 
Translation is essential to  
coping with increasing 
translation demands

54  |  SDL Annual Report

Success With SDLAutomating the Entire Translation  
Supply Chain
For a business that receives thousands of jobs 
per day from our clients, resulting in hundreds 
of thousands of tasks to be completed by 
our project managers, linguists, testers and 
DTP engineers, automation of administrative 
overhead and processes, and security of how 
files are shared and transfered across the entire 
translation supply chain is paramount. 

To modernise these processes, we are using 
agile development methodologies and a business 
process management platform to automate 
workflows while continuously rolling out new 
functionality and enhancements. Enabling our 
linguists to spend more time translating and 
less time managing the administrative overhead 
for projects (e.g. transferring files, calculating 
costs, finding relevant assets etc.) is a priority. 
By reducing our administrative tasks through our 
upgraded infrastructure, we will boost linguistic 
utilisation and improve our profit margins. 

We aim to become the most automated and 
scalable Language Services Provider in the 
market, with the right global footprint, skills and 
supply chain.

For many of our customers, specific industry 
requirements require a more tailored solution 
to address their content globalisation needs. 
This often requires customisations or additional 
consulting work on top of off-the-shelf products 
and services. Our strategy around Premium 
Solutions is to deliver higher value-add solutions, 
leveraging our technology portfolio and services 
platform that differentiate us against the 
competition and enable us to build long term 
customer relationships. 

What our freelance  
partners say:

“To work with SDL is always 
a pleasure: they are nice 
people to talk to, their 
project teams are highly 
skilled, very professional and 
cooperative”
US – Freelancer working  
with SDL since 2002

“Even though I work from my 
home office some 400km 
from the main office, I feel 
part of their in-house team”
TN – Freelancer working  
with SDL since 2008

“Working with SDL is 
smooth, rewarding 
and stimulating, 
making them an ideal 
partner for a freelance 
translator”
AB – Freelancer working  
with SDL since 2010

 SDL Annual Report  |  55

Our Growth Strategy

P R E M I U M   S O L U T I O N S

Marketing Solutions
Creating compelling global brand content has always been a tough challenge 
as it requires a deep understanding of local markets. Traditionally, brands 
have had to employ a broad roster of agencies to originate channel-specific 
content, and then juggle the additional mix of agencies to adapt and deliver 
it globally – leading to inefficiencies and inconsistencies as represented 
across channels and borders. While this fragmented model may have suited 
broadcast marketing of old, today’s multichannel digital communications and 
engagement needs a new approach. 

As a single global implementation partner, SDL Marketing Solutions is 
uniquely able to address these needs by working with specialist origination 
agencies to manage, adapt and deliver all of a company’s global content 
across any and every channel worldwide, while ensuring global brand 
governance. 

•  Cultural insights and consultation to resonate with a global audience 

through creative ideas, concepts and campaigns

•  Voice-over (VO) production

Transcreation as an added layer to traditional translation, where they weave 
emotional brand messaging into long-copy content.

Customer Stories: OKI

As part of a 2017 brand awareness and repositioning campaign, Oki Europe 
selected SDL Marketing Solutions for their Cultural Consultation, Content 
Creation (Mastering), Transcreation, Versioning & Media Fulfilment services. 
Oki selected SDL for these new services based on their geographic in-market 
footprint & single source content creation, adaptation and fulfillment.

Pamela Ghosal, EMEA Brand & Marketing Communications General 
Manager commented, “Working closely with Oki’s preferred creative agency 
SDL Marketing Solutions helped to significantly reduce many moving parts 
from that of a fragmented creative agency, translation, and fulfilment 
supplier mix – delivering a great brand result and cost competitive solution”

56  |  SDL Annual Report

Customer Stories: Philips Healthcare

Philips Healthcare uses SDL Passolo for its 
software localisation. SDL translators are 
often sent screenshots or brought on site to 
directly validate the software’s translation. 
This approach largely serves the company’s 
purposes, but for this project it needed to 
conduct localisation and verifications quicker, at 
a lower cost and with less involvement from its 
internal resources. It also needed to maintain 
standards of high-quality localisation.

According to Curt Freeman, a senior software 
engineer responsible for localisation within 
the Emergency Care Solutions division at 
Philips Healthcare, “It’s a time-consuming and 
painstaking process to pick and catalog the 
right screenshots for review when working with 
a device you’re not yet fluent in yourself. While 
it’s valuable to work side-by-side with expert 
translators from SDL, bringing them in-house is 
not always practical and can be expensive. And 
whether we’re sending screenshots or working 
with in-house translators, time and costs can 
quickly add up when we run into technical issues 
with the device being validated.”

78%

increase in 
Premium Services 
revenue in 2017

Regulatory Labelling Solution for Life Sciences
Operating in one of the most demanding and highly regulated environments, pharmaceutical 
organisations face the constant challenge of filing, updating and maintaining medicinal product 
information globally. 

High standards demanded by local regulatory agencies during the submissions process – which 
varies by country – puts enormous pressure on firms to ensure every element of their application 
is flawless. Formatting and translation errors can delay timelines by weeks or even months. In 
2017, we launched SDL Multilingual Submission Management (MSM), a web-based platform that 
enables biopharmaceutical firms to globally automate the submission of multilingual marketing 
authorisation applications to regulatory authorities across 100+ languages and markets. 

SDL MSM enables these organisations to overcome all the multilingual challenges associated with 
regulatory labelling and submission, providing the industry’s first dedicated platform for centrally 
managing this process globally. Based on market validated technologies that have helped many 
pharmaceutical organisations manage their global regulatory labelling submissions for the past 
decade, SDL MSM also combines a rich set of features that make it simple to manage the complete 
submission process from a single dashboard.

 SDL Annual Report  |  57
 SDL Annual Report  |  57

Our Growth Strategy

Secure Translation Supply Chain for Regulated Industries

Companies facing industry regulations – including 
next year’s GDPR – need to identify, control 
and protect the storage of sensitive customer 
information. One document alone can involve 
up to 150 individuals in the translation supply 
chain. Multiply this by thousands of documents 
and it becomes difficult – and costly – to comply 
with data regulations. This year, we introduced 
SDL Secure Translation Supply Chain, a secure 
vendor-agnostic managed solution offering full 
data custody across the translation supply chain. 

Designed for regulated businesses (ISO 27001), 
it provides complete visibility, control and 
compliance across global translation supply 
chains, reducing exposure to data breaches. SDL 

Secure Translation Supply Chain solves this issue, 
giving companies total jurisdictional control of data 
within a secure hosted environment that regulates 
every step in the translation supply chain. From 
a document’s creation, translation, through the 
review cycle to publishing, every step is securely 
orchestrated through SDL’s workflows, providing 
traceability across the document’s journey. 

One of Europe’s largest financial institutions 
has already deployed SDL Secure Translation 
Supply Chain, applying the solution’s translation 
memories, terminology databases, and processes 
to automate every translation step.

Moving forward, we will continue to offer 
repeatable premium solutions across our target 
industries.

Customer Story: Wurth

The success of the Würth Group as a leading global supplier of assembly and 
fastening materials can be largely attributed to the high quality of its products 
and services. As a global group, the Würth Group is operating more than 400 
companies in approximately 80 countries around the world. Customer proximity 
is ensured by having over 67,000 employees – with customers ranging from 
small workshops to global industrial companies. The Würth Group entered into a 
partnership with SDL with the aim of improving consistency across its online shops 
and ensuring the information in each shop is sufficiently detailed and up to date.

Würth opted to implement a central product information management (PIM) 
system to form the basis of the eCommerce platforms that are consistent all 
around the world. The product databases alone contained approximately 1.1 
million words. “At this point, we decided to make a change and enlist the help of 
a partner that we can rely on to manage the entire translation process,” explains 
Stefan Kreß. In SDL, they found a partner to develop and implement a stringent 
localisation model.

Within the first year, the master data for ten languages and marketing content 
for six languages have been localised. This corresponds to a translation volume 
of approximately ten million words. Terminology management is in place for 17 
languages, and 11 companies now have fully localised online shops.

58  |  SDL Annual Report

RISE O

O U R   O F F E R I N G S

 SDL Annual Report  |  59

S O F T W A R E   A N D   S E R V I C E S   F O R 
H U M A N   U N D E R S T A N D I N G

T r a n s lation Services

Life Sciences

g
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ti
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Language Con s u l ti n g

Financial Serv i c e s

To optimise the Global Content Operating 
Model, SDL has connected an integrated 
ecosystem of cloud first, AI enabled technologies 
like Hai. Hai is already powering some of 
our offerings in the content management, 
translation management and productivity, and 
Machine Translation space. But technology 
alone is not enough. To manage the unique 
globalisation needs for our customers, we 

continue to offer traditional translation services, 
media production services, product testing and 
language consulting. Specific industries require 
complex solutions to handle their complex 
needs and we are meeting that challenge by 
building bespoke, premium solutions designed 
to meet the needs for Life Sciences, marketing 
and financial services customers.

60  |  SDL Annual Report
60  |  SDL Annual Report

 
 
 
 
 
Language Services

Offerings

What it Does

Buyer Persona

Pricing Model

Target Market

n
o
i
t
a
s
i
l
a
c
o
L

• SDL Language
   Translation
• SDL Language Testing
• SDL Language
   Consulting
• SDL Language Media
   Production

Localise any content 
into any language 
quickly by leveraging a 
global network of 
professional linguistic 
experts

• Marketing
• Product Development
• Localisation
• Other Lines of 
   Business (e.g. HR,
   Legal, Finance)

Paid per word or per 
value, normally under 
multi-year framework 
agreements

Small, medium, and 
large enterprises

Language Technology

Offerings

What it Does

Buyer Persona

Pricing Model

Target Market

• SDL TMS
• SDL Managed
   Translation
• SDL WorldServer

n
o
i
t
a
l
s
n
a
r
T

t
n
e
m
e
g
a
n
a
M

Centralise and 
streamline translation 
operations for lower 
costs, higher-quality 
and greater efficiency.

• Localisation

Perpetual and SaaS, 
priced per word basis 

Medium to large 
enterprises with a 
global market 
presence 

• SDL ETS
• SDL BeGlobal

• SDL Trados Studio
• SDL MultiTerm
• SDL GroupShare
• SDL Passolo

Provides secure 
instant, scalable 
translation of content, 
based on machine 
learning trained on 
enterprise-specific 
content

Enables translators to 
keep up with global 
content demands by 
accelerating translation 
speed while enhancing 
quality and consistency

Perpetual and SaaS, 
priced per word basis 

Medium to large 
enterprises with a 
global market 
presence 

• Localisation
• Translators

Perpetual

Enterprise, 
government, LSPs 
and Translators

Content Management Technology 

Offerings

What it Does

Buyer Persona

Pricing Model

Target Market

• SDL Tridion Sites

• SDL Tridion Docs
• SDL Contenta 
• SDL XPP

Effectively manage 
complex global web 
content across 
mutliple websites, 
channels, and 
languages

Create, translate and 
review structured 
content for product 
documentation and 
automatically publish 
to any channel

• Marketing

Perpetual and SaaS 

• Product Development

Perpetual and SaaS 

Medium to large 
enterprises with a 
global market 
presence 

Medium to large 
enterprises with a 
global market 
presence 

n
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 SDL Annual Report  |  61
 SDL Annual Report  |  61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Offerings

C O N N E C T I N G   T H E 
D I G I T A L   E X P E R I E N C E 
W I T H   G L O B A L   
C O N T E N T   T E C H N O L O G I E S

In the digital world, content is currency. We’ve all seen the 
power of the digital world transform the way we interact 
with customers. From that very first search result through to 
purchase and post-sale support, the customers choose their 
own moments, channels and touchpoints with many detours 
along the way. The right content drives the customer 
journey and unifies each and every customer touchpoint. 
But to manage this content on a global scale across channels 
in multiple languages requires a new approach. It demands 
the right combination of technology and processes across 
the entire content supply chain from creation, through 
translation and delivery.

SDL Tridion DX helps organisations redefine digital experiences 
by managing the entire content lifecycle from pre-sale, 
sale, through post-sale by combining the best of Web 
Content Management (SDL Tridion Sites) and Structured 
Content Management (SDL Tridion Docs). This eliminates 
the disconnects that characterize most disparate digital 
experiences today when visitors engage with marketing 
content on one website, try to buy products online via another 
website, and search for support and product information 
via a completely separate experience. With SDL Tridion DX, 
global organisations can easily create, manage and publish 
both marketing and in-depth product content to all audiences, 
regardless of location, language or channel.

62  |  SDL Annual Report

Web Content Management
SDL Tridion Sites is a web content management 
solution that enables marketers to deliver 
contextual content and digital experiences 
locally, across multi-channels and touchpoints 
on a global scale. As part of the SDL Tridion DX 
content creation and delivery environment, this 
powerful web content management solution 
helps organisations deliver a consistent brand 
experience and continuous digital journey 
to help forge emotional connections with 
customers and yield higher conversion rates.

Structured Content Management
SDL Tridion Docs is a DITA-based structured 
content management system that enables 
product teams to create, deliver and manage 
in-depth quality product content and 
documentation at scale. When combined with 
SDL Tridion Sites as part of SDL Tridion DX, 
this powerful structured content management 
solution can open up product content to all 
digital channels while improving time to market, 
quality and consistency of information to 
customers.

96%

88%

of customers agree SDL 
Tridion Sites provides 
superior web localisation 
capabilities

of SDL Tridion Sites customers 
derive additional business 
value from its component 
based approach

74%

of SDL Tridion Docs 
customers saw a ROI  
in 12-18 months 

94%

of customers agree  
SDL Tridion Docs increases 
content quality and improves 
documentation consistency

Customer Story: Ruckus

SDL’s Structured Content Management System, SDL Tridion Docs, was 
successfully transitioned from Brocade to Broadcom and finally ARRIS, to 
continue to deliver timely technical documentation to support new product 
releases globally across the three businesses, offering a wider range of product 
service across content management and translation services. 

“SDL Tridion Docs is great, and whenever we interact with the team, they are 
really helpful and good to work with. When we had to do a clone of our SDL 
system during a significant business change, it went really smoothly sticking to a 
tight schedule. I can’t recommend the solution and the SDL team enough.”
Ryan Shubert 
Document Control Specialist 
Ruckus (an ARRIS company) 

 SDL Annual Report  |  63

Our Offerings

O V E R C O M I N G   C O M P L E X I T Y 
B Y   S T R E A M L I N I N G   T H E 
T R A N S L A T I O N   W O R K F L O W

Success in the global marketplace requires enterprises be viewed as an 
international company doing business globally, not a foreign company 
trying to extend their reach into remote markets. Organisations with such 
global aspirations must ensure their content and collateral be translated 
and delivered quickly to local markets without sacrificing quality. In 
order to achieve these two competing priorities, companies invest in 
automation to manage and streamline the process. 

Our translation management systems effectively centralise, streamline 
and manage translation operations for lower translation costs, higher-
quality translations and more efficient processes. Providing companies 
with centralised linguistic data such as translation memory and 
terminology, enables quick reuse of translator effort across all content. 
This approach has a dramatic impact on time, cost, and quality.

More than 200 of top 
global companies depend 
on SDL Translation 
Management to 
optimise their translation 
programmes

64  |  SDL Annual Report

Translation Management 
Integrations 
SDL provides a wide range of out of the box 
solutions that make it easier for customers 
to get their content translated with any SDL 
Translation Management offering. Over 100 
integrations are available to the world’s 
most widely used web content management, 
ecommerce, support, collaboration system and 
more. Integrations are available as out of the 
box integrations or SDL also has a host of API/
SDK that allows companies to develop their own 
integration with our technology. 

Translation Management
SDL Translation Management System (TMS) 
is built for midsized and large enterprises 
seeking control over the translation process 
without costly administrative overhead. It allows 
companies to manage all translation projects 
centrally, focused on lowering costs.

SDL Managed Translation, which is built on top 
of SDL TMS, is an online dashboard that provides 
a modern, intuitive interface for users to submit 
and manage their localisation projects. SDL 
Managed Translation leverages the power, 
functionality and scalability of SDL TMS without 
exposing any complexity to end-users.

SDL WorldServer is an enterprise-class 
translation management system that accelerates 
the localisation process for any content – 
from websites to documents to software. It 
enables companies to effectively integrate their 
translation operations across in-house content 
repositories, focused on customised workflows.

 SDL Annual Report  |  65

Our Offerings

G O I N G   G L O B A L   W I T H   A   L O C A L , 
H U M A N   A P P R O A C H

When organisations need to make their content 
relevant for global audiences, they translate it. 
However, 90% of companies face translation 
challenges, including lack of standardisation, 
inability to scale, and lack of understanding of 
customer needs at the local level. 

SDL is uniquely positioned to help global 
organisations address these challenges, as the 
only Language Services provider to employ more 
than 1,200 in-house linguists – native speakers 
who live in-country and work from network 
offices. More than just linguistic experts, they are 
local residents who are well-versed in the ever-
changing nuances of their language and culture. 
They also help to recruit, select and manage 
top freelance talent within each region. SDL 
augments its in-house translators with more than 
9,700 freelance resources to help scale for peak 
requirements and provide additional subject 
matter knowledge. 

Translation Services
Translation is about more than converting text 
into another language. SDL Translation Services 
provide professional translation to any type 
of content, contributing essential linguistic, 
cultural and subject matter expertise to the 
transformation of those words. Specialisations 
are available for Software Localisation, 
Documentation Localisation and Website 
Localisation. Each offering combines technology 
with localisation engineering expertise and 
translation services to help organisations reach 
new markets faster and more effectively.

Transcreation
Many organisations develop their marketing 
material centrally, and then translate it for a 
set of target markets. While this approach is 
fine for technical or general documentation, it 
can pose a real challenge for marketing content 

– particularly taglines and slogans. Straight 
translations of this type of emotional messaging 
can fall flat with some audiences. Or, worse, 
lead to serious brand damage. At SDL, we offer 
transcreation services that rely on in-country, 
specialised translators who are highly skilled at 
transforming your messages so they resonate 
with the local audience and culture, preserving 
the nuance of your content so it has the impact 
intended.

Media Production
SDL Media Production provides the services to 
deploy video assets in other countries in a cost-
effective manner by using the best methodology 
possible. One of the most valuable assets a 
company has is their existing video library. 
Forbes predicts that 59% of company decision 
makers would rather watch a video than read an 
article or website. SDL offers voiceover, dubbing, 
subtitling and video graphic localisation and 
customises solutions to meet clients’ specific 
content, quality and budget requirements.

Testing
SDL Testing offers a variety of services designed 
to ensure the localised version of a client device, 
software, application, documentation or website 
meets the language and cultural expectations of 
the target market. Language ambiguity, cultural 
differences or even something as simple as the 
physical expansion of a phrase that naturally 
occurs when translating into some languages 
can impede client adaptation or acceptance in 
a new market. By testing the localised version, 
SDL helps the customer fix potential problems 
that might annoy or discourage customers. SDL 
maintains secure facilities to ensure the safety 
and privacy of the software/devices or services 
being tested.

66  |  SDL Annual Report

Interpretation
Interpretation facilitates conversations between 
parties who do not speak the same language. 
Professional interpreters listen to conversation 
in one language and communicate that content 
in another. SDL Interpretation Services provide 
simultaneous interpretation, consecutive 
interpretation and whisper interpretation, 
creating in-the-moment understanding between 
individuals who speak different languages.

Language Consulting
With 25+ years of experience helping the 
world’s leading brands, SDL Language Consulting 
partners with customers to help them improve 
their localisation processes and implement best 
practices, thereby reducing both the cost and 
time it takes to complete a project. Available 
services includes author training, source 
material analysis, asset identification and clean 
up, and software analysis. 

1,200+

1,200+ in-house  
linguists

9,700

9,700 freelance 
translators

2bn

2 billion words 
professionally  
translated each year

 SDL Annual Report  |  67

D E L I V E R I N G   T H E   H U M A N 
T O U C H   A T   T H E   S P E E D   
O F   M A C H I N E S

Although the concepts of Artificial Intelligence 
(AI) and Machine Learning (ML) have been 
around for decades, it is only in the last few years 
that advances in algorithms and the availability 
of data and computing power have been truly 
sufficient to start delivering on the promises 
of these revolutionary technologies. With the 
rise of chatbots and other AI technologies that 
enable brands to personally engage at scale, the 
demand for secure, practical, and high-quality 
Machine Translation solutions to build more 
powerful personalised on-demand content will 
continue to grow.

Machine Translation
With over 15 years’ experience in delivering 
enterprise-class Machine Translation (MT), 
SDL provides MT solutions that offer not only 
the scalability, flexibility, and privacy that 
companies need, but also significant quality 
improvements from Neural MT (NMT). We are 
making significant headway in our NMT research, 
and continuing to expand our production ready 
NMT product offerings as well as our customer 
deployments.

SDL Enterprise Translation Server (ETS) 
addresses the increasing needs that enterprises 
and government agencies have for a secure 
on-premises or private cloud MT solution. It 
continues to be the preferred MT product by 
agencies that operate under stringent data 
privacy and security policies. First released in 
2004, SDL ETS is now in its 6th generation and 
is not only quick to deploy and intuitive to use, 
but can be tuned for the specific content that 
an organisation is trying to translate and easily 
scale to large deployments. This year, we also 
introduced SDL ETS for AWS Marketplace, 
offering on-demand enterprise-grade MT for 
time-sensitive projects that require instant 
translation for large volumes of content. 

SDL BeGlobal is a cloud-based Machine 
Translation solution designed for enabling real-
time global communication. Customers expect 
immediate and ongoing multichannel interactions 
with brands, regardless of their language. As 
demand for global content explodes, SDL BeGlobal 
provides a cost-effective, secure way to enable 
instant localisation of user forums, chat, email, 
blogs and support content, enabling organisations 
to connect in almost real-time speed with their 
customers around the world.

Linguistic AI
Hai is SDL’s linguistic AI that processes and 
understands content faster than thousands of 
humans combined. Hai is already making many 
of SDL’s products smarter including our entire 
portfolio of enterprise Machine Translation 
solutions with neural MT capabilities available 
on-premises, on Amazon AWS, in the cloud, and 
all the AdaptiveMT capabilities within SDL Trados. 
Going forward, Hai will lend a helping hand across 
the full SDL product portfolio, removing the 
inefficiencies of routing content tasks, freeing 
writers, translators, content and project managers 
to use their time where it matters most.

49

200

SDL has 49 patents 
for Machine 
Translation

SDL publishes 
200+ scientific 
publications

300bn

300 billion words 
machine translated 
each year

68  |  SDL Annual Report

What is Machine Learning?
Machine Learning is the means by which a 
computer algorithm learns patterns and draws 
an inference from data without being specifically  
programmed to do so. This self-learning process 
can be helpful when solving extremely complex 
problems. Furthermore, ‘Deep Learning’, based 
on large Neural Networks, is enabling deeper 
extraction of patterns. Thanks to Deep Learning 
and Neural Networks, Artificial Intelligence 
research has made rapid progress in a wide 
variety of domains in recent years, from speech 
recognition and image classification to genomics 
and drug discovery. 

What is Machine Translation?
Machine Translation is a Natural Language 
Processing application, and has been widely 
recognised as being some of the toughest 
problems in the AI field because language patterns 
are extremely complex, varied, steeped in idioms 
and cultural context – and always evolving. SDL is 
a pioneer in Machine Translation and has been a 
leader in Statistical Machine Translation (SMT) for 
many years. Over the last two years, SDL has been 
investing in Neural Machine Translation (NMT), 
leveraging our key Machine Learning assets of AI 
talent, algorithms and data.

What is Neural MT?
Neural MT uses deep neural networks that are 
capable of translating not just phrases, but an 
entire sentence at a time. Neural MT represents a 
giant leap in the evolution of Machine Translation, 
as it delivers sharp increases in overall quality 
and fluency, particularly for difficult languages 
like Chinese, Korean and Japanese, to and from 
English, when compared to rules-based or 
statistical methods. Progress with NMT is also 
much more rapid as quality improvements that 
used to take years are now possible in months. 

Prior to adoption of NMT, it was normal to deliver 
annual percentage performance improvements 
(as measured by numeric quality scores) in single 
digits. The early results with NMT are an order of 
magnitude larger: 30% quality increase on average 
across the languages we focused on. In some 
languages, it is even immediately as high as 100%. 
We expect that as we develop new means to tune 
and enhance these NMT models and link them to 
other SDL innovations such as Adaptive MT, we will 
see compelling and exciting new possibilities that 
open up many new enterprise use cases.

Though we are still some distance from achieving 
across-the-board and comprehensive equivalency 
to human quality, the natural fluency that NMT 
translation can deliver is greatly preferred by 
human readers and post-editors. This suggests 
that NMT has a bright future, even in the most 
demanding professional translation scenarios, 
where quality requirements are the highest. 

Artificial  
Intelligence
•  Natural Language Processing
•  Computer Vision
•  Robotics
•  Knowledge Systems

Natural Language 
Processing
•  Machine Translation
•  Speech Recognition
•  Language Modelling
•  Summarisation
•  Question Answering
•  Dialogue Systems
•  Parsing
•  Tagging

Machine  
Translation
•  Rule-based
•  Traditional SMT
•  Neural MT

 SDL Annual Report  |  69

H A R M O N I S I N G   T R A N S L A T O R 
P R O D U C T I V I T Y   A N D 
M A C H I N E   S C A L A B I L I T Y

Machines will continue to deliver better 
and better quality translations with every 
technological innovation but nothing will ever 
replace human translators to convey the most 
important messages. By the same token, human 
translators can never scale to meet the content 
demands of the digital world. Philosophically, 
we don’t believe organisations have to choose, 
because with SDL, they can have both the quality 
of professional linguists and the scale of Machine 
Translation technologies with the entire range of 
quality, schedule and cost variables in between.

Translation Productivity
SDL’s suite of intelligent translation productivity 
products enables translators and businesses 
to keep up with global content demands by 
focusing on accelerating content translation 
while enhancing quality and consistency. The 
market’s leading computer aided translation 
(CAT) environment, SDL Trados Studio, is 
scalable to include powerful translation memory, 
terminology management, centralised sharing 
of assets in real time, query management, 
collaborative review and trainable Machine 
Translation capabilities – helping language 
professionals work faster, more easily and more 
accurately with dispersed teams.

SDL Trados Studio is the complete translation 
environment for language professionals who 
want to edit, review and manage translation 
projects as well as corporate terminology. 
We are also optimistic about the growing 
productivity benefits that will be enabled by 
combining our Adaptive MT technology with 
NMT and the transformational momentum it 
could provide to the translation productivity 
tools market.

SDL GroupShare is collaboration platform 
enabling translation teams to work together on 
shared assets, ensuring efficiency, enhanced 
security and data protection, increased quality 
and consistency, and better ways of working. 
SDL GroupShare balances the power of flexible 
collaboration with the advantage of central 
control and security.

SDL MultiTerm is a terminology management 
system that provides one central location to 
store and manage terminology. SDL MultiTerm’s 
approach to terminology management goes 
beyond the traditional dictionary method 
of listing terms as separate entities. It has a 
concept-based approach to terminology meaning 
that all terms related to the same concept or 
idea are contained under the same entry. 

70  |  SDL Annual Report

Customer Story: showroom privé

As one of the largest online retailers in Europe selling designer fashion to over  
20 million members via private flash sales, ShowroomPrivé is successfully handling 
the ever increasing translation demands of the business by doubling its translation 
capacity while reducing department costs and thanks to SDL Trados Studio. 

ShowroomPrivé doubled the number of time-limited sales it offers daily, while 
simultaneously growing its online presence from one French website to seven other 
European languages. With each daily sale containing approximately 150 products 
and 5,500 words of translation, a significant modification was required to meet the 
growing requirements of the business. The ShowroomPrivé team introduced SDL’s 
translation productivity software to deliver fast, simple extraction of regularly used 
terminology. As a result, there was an impressive boost in translation speed, with 
typical ready-to-wear sales content (averaging 5,500 words) translated in minutes. 
The quality, consistency and tone of voice of translation also improved significantly 
in all languages across the website resulting in a better customer experience. This 
simultaneously increasing team productivity, while helping ShowroomPrivé reduce 
translation costs.

This provides translators the flexibility and 
linguistic sophistication they require when 
leveraging terms while they work.

SDL Passolo is a software localisation tool that 
is customisable to the users’ needs; requiring 
no programmeming experience. The application 
offers the tools required to localise all the 
elements contained in the software, including 
strings, menus, dialogs, bitmaps, and icons, 
without requiring access to the source files or 
the development environment used for creating 
the software. It also provides automatic test 
functions, interfaces with translation memories, 
and enables end users to work in a WYSIWYG 
(What You See Is What You Get) mode. Should 
the length of a text string change as a result of 
the translation (i.e. become longer or shorter), 
any necessary layout modifications to dialogs 
and forms can be made directly within the 
application, saving significant developer time.

#1

The number 1  
computer aided 
translation (CAT) tool

71%

with 71% market 
penetration

240+

apps available to extend 
translation productivity, 
terminology management, 
and software localisation 
tool usage

 SDL Annual Report  |  71

Our Offerings

72  |  SDL Annual Report

D E L I V E R I N G   T H E   R I G H T 
I N F O R M A T I O N   F O R   M I S S I O N 
C R I T I C A L   D E C I S I O N S

Aerospace & Defence (A&D) companies work with complex systems where 
structured content and data reuse is an imperative. The S1000D tech data 
specification has been widely adopted world-wide by both military and civil/
commercial A&D programmes – it embodies the principals of content reuse 
and prescribes interactive electronic content delivery.

A&D Publishing Solutions 
SDL Contenta Publishing Suite for S1000D 
is a complete, integrated, industry-proven 
publishing solution for technical content, with 
functionality optimised for each step of the 
publishing and delivery process. Designed for 
aerospace and defence companies with support 
for the S1000D specification, it manages millions 
of pages of complex technical documents and 
delivers critical information so that maintenance 
professionals can meet mission objectives, 
reduce mean time to repair (MTTR), and keep 
assets deployed.

SDL LiveContent S1000D provides technicians 
in the field with accurate information in an 
interactive viewer so they can quickly access the 
content they need, and is offered as part of the 
SDL Contenta Publishing Suite. This Interactive 
Electronic Technical Publication (IETP) capability 
delivers virtually live content, giving users the 
latest content in the format they want, when 
they need it most.

A&D Print Automation
SDL XPP is an adaptive publishing engine for 
high-quality, high-volume and high-speed print 
and PDF deliverables for complex documents. 
It automates the composition, pagination and 
publishing of XML data and many other data 
sources, into formats such as PostScript, Adobe 
Acrobat PDF and ePub. By providing the tools to 
automate manual processes, SDL XPP ensures 
rapid turnaround, smooth input of text and 
graphics from multiple sources and quality 
output in a variety of languages with consistent 
branding.

When used as part of the SDL Contenta 
Publishing Suite, S1000D compliant PDFs can 
be created simultaneously with S1000D IETPs 
providing for true multi-channel delivery with 
unparalleled scalability and performance.

SDL Powers 8 of 
the Top 10 Global 
Aerospace and 
Defence Companies

To power its SNIPP (Standard NAVSEA Integrated Publishing Process), the US Navy chose SDL Contenta 
S1000D, a commercial off-the-shelf (COTS) Common Source Data Base (CSDB) that supports content 
authored to the S1000D specification and legacy navy MIL standards. It complemented this with SDL XML 
Professional Publisher software, which automates the composition and pagination of XML or other source 
data for output in PostScript or PDF.

SDL Contenta S1000D automates the creation of Data Module Code (DMC). It also provides “drag and 
drop” uploading, multi-channel publishing capabilities and simple, web-based interfaces that help 
gain control over the complexities of S1000D. The software contains an automated workflow that can 
distinguish between work in progress and approved or published content, and provide status updates 
throughout the editorial and publishing process. 

Within SDL Contenta S1000D, the navy can build a database of all components that go into any piece 
of equipment, such as a helicopter. This makes it possible to dynamically assemble all the maintenance 
procedures and technical details for that helicopter.

 SDL Annual Report  |  73

 
Our Offerings

P R O F E S S I O N A L   S E R V I C E S

Technology is only as effective as the 
expertise of the people who install, 
develop and operate it. SDL is dedicated 
to supporting customers using SDL 
products through the post-sale process 
with a full range of services from 
engagement support, a full curriculum 
of courses to support all SDL products 
and levels of expertise, certification 
and support from an active end-user 
community. 

Professional Services
SDL Professional Services assists customers 
with a variety of services engagement from 
new initiative inception all the way through 
operational deployment and iterative 
improvements for all SDL technologies. With 
our network of experts around the world, SDL 
customers are supported in their timezones 
with the necessary expertise and insight needed 
to maintain, execute and optimise their global 
content supply chains.

Training
SDL offers a variety of training options to support 
various experience levels and learning channel 
preferences, including: 
•  On-premises classroom training
•  Classroom training at an SDL  
Approved Training Centre

•  eLearning
•  Certification programmes for  
professional career growth

Certification
SDL Certification provides a recognised standard 
of excellence in SDL software knowledge. It 
acknowledges individuals for their subject mastery 
and expertise in a specific SDL product, and also 
enables organisations to document the skills of 
each worker. Certification is available for: 
•  Translators 
•  Project Managers 
• 

IT developers and web technology 
professionals 

SDL Community 
SDL Community is open to everyone using SDL 
products and provides a supportive environment 
for users of SDL products to share best practices 
and learn from experts and peers. It provides 
access to webinars, discussions and knowledge 
sharing as well as the opportunity to interact with 
others who face the same business challenges. 

SDL is dedicated to supporting 
customers using SDL products 
through the post-sale process

74  |  SDL Annual Report

O U R   L E A D E R S H I P

Adolfo Hernandez
Chief Executive Officer 

Adolfo joined SDL in April 2016 as CEO. Prior to this, he was CEO at private 
equity-backed Acision (Xura) for two years, where a successful exit was 
delivered by way of a merger. Before that, he was EVP and President of 
the Global Software, Services & Solution Group at Alcatel-Lucent with 
responsibility for sales and operations, and has also held numerous executive 
positions at Sun Microsystems and IBM.

Dominic Lavelle
Chief Financial Officer 

Dominic joined SDL in November 2013 and is a qualified Chartered 
Accountant. Previously, Dominic has held CFO roles within a number of 
private and publicly traded companies including Mothercare plc, Alfred 
McAlpine plc, Allders plc and Oasis plc where his roles have encompassed 
commercial, operational and strategic responsibilities.

Xenia Walters
Interim Chief Financial Officer

Xenia was appointed as Interim CFO in June 2017 and is responsible for our 
financial and legal operations. Prior to joining SDL, Xenia held CFO roles 
at a number of private equity backed companies and was Group Financial 
Controller and UK CFO at Regus plc. Xenia is a Chartered Accountant, having 
qualified with Price Waterhouse in 1995. Xenia holds a BSc in Economics from 
Birmingham University and a MBA from Henley Management School.

 SDL Annual Report  |  75

SDL Leadership

Peggy Chen
Chief Marketing Officer

Peggy joined SDL in 2014 and is currently Chief Marketing Officer with 
responsibility for communicating the strategic direction of our brand, 
products and services across all channels in support of customer 
acquisition and retention. Prior to SDL, Peggy was at Oracle where 
she drove go-to-market strategies leading Product Marketing and 
Product Management teams. Peggy holds a Bachelors and Masters of 
Engineering in Electrical Engineering and Computer Science from the 
Massachusetts Institute of Technology.

Thomas Labarthe
Chief Revenue Officer

Thomas joined SDL in 2016 and is currently Chief Revenue Officer, 
with responsibility for our commercial, sales and project management 
operations across all our language and content offerings. Previously, 
Thomas was EVP of Business and Corporate Development at SDL, 
overseeing AI, Incubation, Strategy & M&A. Prior to SDL, Thomas was 
Managing Director at Lookout, leading commercial and sales operations in 
Europe. He has also held several leadership positions at Alcatel-Lucent.

Maria Schnell
SVP Global Language Offices

Following Silke Zschweigert’s departure, Maria Schnell, who has been a 
senior member of SDL’s Language Delivery Team for 10 years, will now 
be a full member of the Executive Team. Maria Schnell joined SDL in 2006 
and is currently SVP of the Global Language Offices with responsibility for 
driving quality, efficiency and customer satisfaction in our Language Services 
operations. At SDL, she quickly rose through the ranks leading sales, pre-sales, 
professional services, and operations in both regional and global roles. Prior 
to coming to SDL, Maria received her degree in translation from Heidelberg 
University for Spanish and Portuguese translation. She also served in an 
account and project management capacities in the market research industry.

Massimo Ghislandi
EVP Translation Productivity 

Massimo joined SDL in 2006 is currently Executive Vice President of 
Translation Productivity with responsibility for sales and marketing 
of the industry’s leading CAT tool for translators, SDL Trados. Prior 
to this, Massimo spent a decade in various marketing positions at 
Wandel Goltermann, ITT Cannon and Avery Dennison. 

76  |  SDL Annual Report

Azad Ootam
Chief Transformation Officer

Azad joined SDL in June 2016 as Chief Transformation Officer with 
responsibility for transforming SDL’s operational infrastructure as 
well as designing and implementing SDL’s automation  programme 
to modernise the language service operations. Prior to this, Azad 
was Head of Business Operations at Royal Mail Group, and involved 
in its restructure and transformation in advance of the company’s 
privatisation. His career has been committed to transforming 
organisations with a straightforward and respectful approach.

Roddy Temperley
Chief HR Officer

Roddy joined SDL in 2014 and is committed to engaging SDL’s 
workforce by providing the right environment, opportunities and 
culture that enable people to thrive. Having previously lead global 
human resources teams at Credit Suisse, SAP and PeopleSoft, Roddy is 
well equipped to develop creative and effective people programmes 
and solutions that drive SDL’s culture and environment.

Jim Saunders
Chief Product Officer

Jim joined SDL as Chief Product Offer in 2017 from Xura, and has 
responsibility for SDL’s entire portfolio of software solutions and 
leading the innovation across our content and language offerings. 
Prior to this he was Executive Vice President of Engineering at 
Xura with responsibility for a delivery organisation with 700+ 
employees worldwide. Jim holds a B.Sc in computer science from 
the University of Essex.

Betsy Fallon
EVP Global Client Services and Professional Services

Betsy joined SDL in 2008 and is currently Executive Vice President 
of Global Client Services and Progressional Services, ensuring her 
colleagues are committed to enhancing the customer experience and 
creating programmes and services that drive customer success and 
satisfaction. Prior to joining SDL Betsy held senior leadership roles in 
marketing and customer development at Context Media and Idiom 
Technologies. Betsy holds an MS in Organisational Development from 
the University of Miami.

 SDL Annual Report  |  77

CFO’s Review

I N T E R I M   C H I E F   F I N A N C I A L   
O F F I C E R ’ S   R E V I E W
Xenia Walters

Despite some positive progress in the year, 
SDL’s financial performance was below our 
expectations in 2017. There were two primary 
reasons for this. In the first half, gross margins 
in the Language Services business were below 
target, principally the result of a small number 
of less profitable contracts in Asia. We took 
action and Language Services gross margins 
improved in the second half. The second driver 
of our underperformance was the slippage of 
a number of technology deals, plus a faster 
than forecast shift from perpetual deals to 
SaaS which has the impact of re-phasing 
revenues from the current year to future years. 
Since I joined as interim CFO in June, I have 
been focusing on simplifying, standardising 
and automating core processes, improving 
the quality and timeliness of management 
information, cost discipline and cash 
management. This work continues into 2018. 

Measuring Our Performance 
The Board reviews a number of operational Key 
Performance Indicators (KPIs) to monitor and assess 
performance of the Group’s Continuing Operations. 
Each of the KPIs also helps the Board assess progress 
against its strategic objectives.

In addition to the opposite, the Board also monitors 
financial KPIs, being Revenue, Gross Profit, Adjusted 
PBTA and Free Cash Flow, in each case from 
Continuing Operations, are the most meaningful 
indicators of medium and long term business 
performance.  

Specifically, these KPIs exclude the impact of 
exceptional costs, acquisition-related amortisation 
and profits or losses relating to the Non-Core 
businesses. Such items arise from events which are 
exceptional by their incidence or size, and while 
they may generate substantial income statement 
amounts, do not relate to ongoing operational 
performance that underpins long-term value 
generation.   

Free Cash Flow is defined as being cash generated 
from operations after interest costs, maintenance 
capital expenditure and capitalised Research and 
Development (R&D) expenditure. Maintenance 
capital expenditure is the recurring level of capital 
expenditure required for the business to operate in 
its current form in the medium term and excludes 
non-recurring investment in capitalised system and 
infrastructure costs.

The revenue basis for RRR and premium revenue 
is calculated in line with Generally Accepted 
Accounting Principles (“GAAP”). The remaining 
strategic KPIs set out above have no direct reference 
to any GAAP measure and hence cannot be 
reconciled to the Group’s financial statements. ARR 
is an annualised measure of contracts at a point in 
time and hence cannot be reconciled into revenue 
recognised during the year.

When we reset the business in August 2017 we 
focused our priorities on profitable growth and 
cash generation. The second half performance 
shows we are delivering on that plan

(1) This comparative has been restated to include revenue from existing customers’ Life Sciences divisions, previously recorded in 
other industry sectors

(2) This definition has been refined to exclude time of central translation management teams and more accurately reflect the 
utilisation of linguists time exclusively. The comparative has been restated in line with this definition.

(3) The month end linguistic utilisation KPI has been added in the year to monitor progress of the Group’s operational efficiency 
initiatives including Helix.  

 SDL Annual Report  |  79

Additional KPIsKPIDefinition20172016Technology Annual Recurring Revenue (ARR) at Constant currency using Dec 17 rates for both periodsAnnual recurring revenue from contracts in force at the year end which includes term licence fees, SaaS licence , support and maintenance and hosting. ARR is stated at constant currency, current and prior period balances being translated at December 17 rates£63.4m£60.5mLanguage Services Repeat Revenue Rate (RRR)Current year Language Services revenue earned from prior year customers as a percentage of current year Language Services revenue; the difference between RRR and total revenue Language Services is Language Services revenue from new customers93%93%Premium revenue Revenue from Life Sciences and Marketing Solutions £40.1m£22.5m(1)Number of Upsell dealsNumber of incremental sales of existing products to existing customers213176Number of Cross-Sell dealsNumber of incremental sales of new products to existing customers4652Machine Translation Wins Number of new Machine Translation contracts5338Wins in Life SciencesNumber of new Life Sciences contracts 258Linguistic utilisation  (FY avg)Average percentage of time in house linguists spend on billable work across the financial year51.7%50.0%(2)Linguistic utilisation  (December exit rate)(3)Percentage of time in house linguists spend on billable work in December 53.1%50.2%CFO’s Review

(1) Profit before tax, amortisation of acquired intangibles and profit/(loss) on disposal of Discontinued Operations.

Overview 
Revenue from Continuing Operations increased 7.9% to £285.7m (2016: £264.7m); however the Group 
delivered an Adjusted PBTA from Continuing Operations of £22.0m which was 18.5% lower than the 
previous year and an increase in profit before taxation to £29.9m (2016: £15.8m loss). At 31 December 
2017, the Group had net cash of £22.7m and no debt (2016: £21.3m). The Board has recommended a 
dividend of 6.2p (2016: 6.2p).

80  |  SDL Annual Report

Financial Information 2017 £m2016 £mLanguage Services 184.5165.3Language Technologies 48.645.4Global Content Technologies 52.654.0Revenues from Continuing Operations285.7264.7Revenues from Discontinued Operations 2.025.2Total group revenues287.7289.9Gross profit from Continuing Operations149.0144.0Gross profit margin from Continuing Operations (%)52.2%54.4%Administrative expenses excluding amortisation and exceptional items from Continuing Operations(127.0)(117.0)Segmented Adjusted PBTALanguage Services 9.518.8Language Technologies 4.94.4Global Content Technologies 7.63.8Adjusted PBTA from Continuing Operations £m22.027.0Adjusted PBTA margin from Continuing Operations (%)7.7%10.2%Exceptional items (5.7)(13.1)Adjusted PBTA from Discontinued Operations(3.0)(3.5)Group PBTA (1)13.310.4Amortisation of acquired intangibles(4.0)(5.2)Profit / (loss) on disposal of Discontinued Operations20.6(21.0)Profit/(loss) before taxation 29.9(15.8)Taxation charge(1.4)(2.3)Profit / (loss) after taxation 28.5(18.1)Revenue 
Revenue from Continuing Operations of £285.7m was 7.9% higher year-on-year (2016: £264.7m). This 
growth was driven by an 11.6% increase in Language Service revenues, a 7.0% increase in Language 
Technologies revenues offset by a 2.6% decline in Global Content Technologies revenues.

Our Annual Recurring Revenue (ARR) for our technology businesses grew 4.8% to £63.4m. 

Revenue Diversity
The Group continues to benefit from a diverse mix of regions, industry verticals and customers, limiting 
the Group’s exposure to adverse economic conditions in certain countries and sectors. Customer 
concentration is broadly in line with the prior year, with the 10 largest customers contributing 26% (2016: 
24%) of revenue in 2017. No single customer contributes more than 5% of Group revenue. 

Geographical analysis of our external revenues (total Group) by destination is as follows:

Gross Profit Margin 
The Group’s Gross Profit margin from Continuing Operations of 52.2% was 2.2% lower year-on-year 
due to the contraction in Language Services margin in H1 2017.  This was driven by a number of factors 
including increased specialist freelancer costs arising from the complexity and language mix of work 
received, dilutive customer contracts in Asia and strategic investments in building out premium verticals.  
These factors had a dilutive effect on the Language Services gross profit margin reducing it from 44.2% in 
2016 to 41.1% this year. 

The Gross Profit margin within Language Services improved from 39.3% in H1 to 42.9% in H2 and 41.1% 
FY 2017 (2016: 44.2%)(1). This improvement was driven by a reduction in the use of external linguists and 
improved productivity from our internal operations. 

The Gross Profit margin within Language Technologies improved from 75.3% in 2016 to 78.4% in 2017 
driven by the improved profitability of our Professional Services team. 

The Gross Profit margin within Global Content Technologies reduced to 66.6% (2016: 68.1%) as a result of 
a shift towards SaaS licence deals and a lower value of perpetual licence deals in 2017 £4.1m compared 
to 2016: £8.8m.

(1) 2016 gross profit has been restated to show the cross charge between Language Services and Language Technology for use of 
Machine Translation software in administrative expenses as opposed to Cost of Sales

 SDL Annual Report  |  81

Geographical Analysis of our External Revenues (Total Group) by Destination 2017 £m2017 %2016 £m2016 %UK37.112.9%39.813.7%USA 109.838.2%113.939.3%Germany 19.96.9%20.37.0%Netherlands 19.66.8%19.06.6%Rest of World 101.335.2%96.933.4%Group revenues287.7100%289.9100%CFO’s Review

Administrative Expenses 
Administrative expenses from Continuing Operations excluding amortisation and exceptional items 
increased by £10.0m to £127.0m (2016: £117.0m).

The Group’s adjusted administrative costs from Continuing Operations increased by £10.0m at reported 
rates and by £5.3m at constant currency.(1) The major increases were driven by headcount and additional 
infrastructure costs. 

Staff costs make up a large proportion of this cost base accounting for approximately 70-80% of total 
administrative expenses.  This percentage flexes in line with movements in variable staff compensation.

An analysis of adjusted Administrative expenses for the Continuing Operations is set out below 

(1) Constant currency movements are calculated by applying 2017 monthly exchange rates to the 2016 monthly 
results. Average rates for the year for the Group’s two principal foreign currencies are set out on page 86.

82  |  SDL Annual Report

Administrative Expenses – £m20172016Administrative expenses of Continuing Operations   134.0133.0Amortisation of intangible assets (4.0)(5.2)Exceptional items (3.0)(10.8)Adjusted Administrative expenses of Continuing Operations127.0117.0Adjusted Administrative Expenses for the Continuing Operations – £m20172016ChangeDirect costs40.540.30.2Shared costs86.576.79.8Total costs127.0117.010.0Research and Development26.425.90.5Sales and Marketing46.040.25.8General Administration54.650.93.7Total cost by type127.0117.010.0Language Services66.454.212.2Language Technologies33.229.83.4Global Content Technologies27.433.0(5.6)Total costs by segment127.0117.010.0Administrative headcount for Continuing Operations (number)1,1681,049119Direct headcount64362815Shared headcount525421104Research and Development (“R&D”) costs of 
£26.4m (2016: £25.9m) exclude £2.5m of R&D 
expenditure capitalised in the year. 

Sales and Marketing of £46.0m (2016: £40.2m) 
includes direct costs for specific sales teams (e.g. 
product specific teams)  as well as general sales 
and marketing costs which are allocated across 
the segments.

General Administration expenses of £54.6m 
(2016: £50.9m) encompass all of our Group, 
regional and local support functions.  

Shared costs of £86.5m (2016: £76.7m) are 
group, regional and local costs of operating 
our global footprint.  It includes property costs, 
corporate functions and regional and local costs 
which support our segment operations. The 
absolute year-on-year increase of £9.8m is due 
to changes in the organisational structure which 
is driving less siloed working and more cross-
functional and business segment collaboration. 

These costs are allocated on a revenue or 
headcount based methodology and is consistent 
with previous years. The allocation methodology 
results in better performing segments bearing 
more of the shared costs if we allocate on a 
revenue basis. This has a slight distorting effect 
at the operating profit level, which is why we 
tend to focus on gross margin as the more 
relevant indicator of profitability in Language 
Services in 2017.

Management will be exercising strong cost 
control in 2018 to streamline the operating 
model, but maintaining adequate levels of spend 
in R&D and sales capabilities to ensure that we 
can execute our strategy and grow sales over 
the medium to long term.  In addition, a review 
of cost allocations is being undertaken in the 
first half of this year to improve the visibility 
and accountability of costs and derive divisional 
profitability that better reflects the performance 
of each of our segments. 

Research and Development Costs
R&D costs of £28.9m includes £26.4 m (2016: 
£25.9m) expensed within administrative costs 
and £2.5m (2016: £nil) capitalised on the 
balance sheet capitalised R&D costs are to be 
amortised over the expected useful lives of 
the development projects concerned, being 
approximately 3 years (see note 9).

The Group has invested in its development 
processes and governance during the year. 

The Group now operates the SAFe methodology 
across its development streams and, as a 
consequence, development work is now carried 
out on an agile basis.  The strengthening of 
these processes and governance means that 
the Group is able to demonstrate technical and 
commercial feasibility of development activities 
and consequently is now required to capitalise 
development spend under IAS 38 ‘Intangible 
assets’.  

These processes have been rolled out by product 
family over the year on a product by product 
basis. The majority of product families have only 
begun capitalisation of costs during the latter 
part of 2017 and the amount capitalised this 
year is only a proportion of the amount expected 
to be capitalised on a full year basis. The Group 
expects to capitalise approximately £6-8m per 
annum in future years.

Adjusted Profit Before Tax and 
Amortisation (PBTA) 
Adjusted PBTA from Continuing Operations 
reduced by 18.5% to £22.0m (2016: £27.0m). 
Adjusted PBTA from Continuing Operations  
excludes £2.5m of R&D expenditure which has 
been capitalised in the year. 

The Adjusted PBTA margin from Continuing 
Operations for the year declined from 10.2% to 
7.7%, with the H2 margin of 9.5% improving over 
H1 of 5.7%.

Performance by Segment 
Language Services 

The business contributed FY17 revenue of 
£184.5m (2016: £165.3m) which represented an 
11.6% year-on-year increase and equates to 65% 
of Revenues from Continuing Operations. After 
charging £66.4m (2016: £54.2m) of direct and 
shared administrative costs, segment Adjusted 
PBTA was £9.5m (2016: £18.8m). The increase 
in administrative costs was mainly driven by a 
£10.1m increase in the allocation of shared costs 
to the Language Services segment. This increased 
allocation in shared costs has impacted the 
relative performance of this segment.

On a constant currency basis, revenue growth 
was 7.1% and RRR was maintained at 93% (2016: 
93%) with new business accounting for 7%. 

Revenues in premium verticals increased from 
£22.5m to £40.1m, led by the Life Sciences 
vertical.

 SDL Annual Report  |  83

CFO’s Review

Revenues in the Americas have grown year-on-
year by 20.6% to £74.3m, Asia has grown by 
28.5% to £25.7m whilst trading in EMEA has 
been flat on last year due to some customers 
operating lower activity cycles.  We continue to 
maintain a broad customer base with the top 
30 customers representing 55.2% of Language 
Services revenues (2016: 51.4%).

Segment Adjusted PBTA margin reduced from 
11.4% in 2016 to 5.1% in 2017. The contraction 
in margin in H1 2017 was driven by a number of 
factors including:

• 

Increased specialist freelancer costs arising 
from the complexity and language mix of 
work received 

•  Dilutive customer contracts in Asia
•  Strategic investments in building out 

premium verticals

Significant work was undertaken in the 
second half of 2017 to isolate and tackle the 
underperformance and address the operational 
inefficiencies experienced in the first half of 
2017. Improved controls around the use of 
external freelancers, transition to off shore 
project managers, increased use of Machine 
Translation (adoption rates rising from 
14.3% in 2016 to 30.2% by the end of 2017) 
increased linguistic utilisation (rising to 53.1% 
in December 2017 versus 50.2% in December 
2016) and renegotiation of contracts, where 
required have improved Language Services 
gross margins from 39.3% in the first half to 
42.9% in the second half.

The Group has also made good progress with its 
automation programme, Helix. 

This investment will continue in 2018 and will 
deliver increased productivity and improved 
margin from H2 2018 onwards.

Language Technologies 

The business contributed FY17 revenue of 
£48.6m (2016: £45.4m) which represented a 
7.0% year-on-year increase and equates to 17% 
of Revenues from Continuing Operations. After 
charging £33.2m (2016: £29.8m) of direct and 
shared administrative costs, segment Adjusted 
PBTA was £4.9m (2016: £4.4m). 

On a constant currency basis, revenue growth 
was 1.6% and ARR increased 13.2% to £25.9m 
(2016: £22.9m)

The revenue growth was driven by a 16.6% 
increase in Translation Management, 13.3% 
increase in Translation Productivity partially 
offset by a 20.7% decrease in Machine 
Translation revenues. 

Translation Management revenues experienced 
a 20.1% year-on-year growth in SaaS software 
licence sales and a 35.1% increase in professional 
services work. 

Translation Productivity delivered another strong 
year with FY17 revenue growth of 13.5%. The 
launch of SDL Trados Studio 2017, SDL MultiTerm 
2017 at the end of last year delivered a step 
change in translation memory productivity 
with our ground-breaking upLIFT technology.  
In addition, our Adaptive MT technology is 
directly accessible with the SDL Trados Studio 
interface. These 2017 releases have confirmed 
our competitive advantage and driven increased 
revenues in our Corporate and Language Service 
Providers (LSP) markets.

Machine Translation revenues contracted 
20.7% on 2016 and this was in part driven 
by deal slippages in our Government sector.  
Development of our Neural MT capability has 
continued throughout the year and results 
show significant improvements in translation 
effectiveness.  This, together with marketing and 
sales enablement programmes, has improved 
our competitive position and our sales pipeline 
has strengthened markedly during the year. 
These Neural MT/AI developments will also 
increase the operational effectiveness of our 
Language Services business and will assist other 
SDL product developments. 

Segment Adjusted PBTA margin increased 
0.4% to 10.1% (2016: 9.7%) primarily driven 
by capitalisation of R&D spend offset by the 
performance of our Machine Translation 
business.

Global Content Technologies 

The business contributed FY17 revenue of 
£52.6m (2016: £54.0m) which represented a 
2.6% year-on-year decrease and equates to 18% 
of Revenues from Continuing Operations.  After 
charging £27.4m (2016: £33.0m) of direct and 
shared administrative costs, segment Adjusted 
PBTA was £7.6m (2016: £3.8m). 

On a constant currency basis, revenue declined 
7.4% and ARR stayed flat at £37.5m.  This 
decrease was primarily driven by deal slippage at 
the year end.  

84  |  SDL Annual Report

Revenues from Technical Content Management products (Knowledge Centre and Contenta) reduced 
8.1% year-on-year as a consequence of strong perpetual licence sales in the prior year. Web Content 
Management software revenue grew 1.5% in 2017, but declined 2.1% on a constant currency basis.  
There has been a shift from perpetual licence deals to SaaS.  The revenue recognition treatment for SaaS 
results in revenue being recognised over the term of the contract therefore building future revenue 
streams.  

Segment Adjusted PBTA increased to £7.6m in FY17 (2016: £3.8m). Actions taken to right-size sales and 
marketing resources together with improved performance from the Professional Services team and the 
capitalisation of R&D spend has improved the profitability of the business in the current year.

Discontinued Non-Core Business 

During 2017, the Group disposed of the Fredhopper and Social Intelligence businesses in March and 
May 2017 respectively.  A profit on disposal of £20.6m and net cash proceeds of £22.2m was reported in 
relation to the sale of these businesses.

Exceptional Items  

Exceptional items amounted to £5.7m (2016: £13.1m), of which £2.7m (2016: £2.3m) was in relation to 
Discontinued Operations and £3.0m (2016: £10.8m) for Continuing Operations.  The reorganisation is 
focused on streamlining operations to deliver a more scalable and efficient operating model.

During 2016, the Group began to restructure the business under the new leadership team focusing on 
improving the customer experience, systems and processes and implementing changes to the Group’s 
organisational structure including investment in premium verticals, namely Life Sciences and Marketing 
Solutions. 

Following the Group’s performance in H1 2017,  the Group began a further restructuring programme and 
this programme will be completed in 2018.  Redundancy costs associated with this programme amounted 
to £2.1m in 2017. Further restructuring costs will be incurred in FY18 and the expectation is for these to 
have a cash impact of approximately £4m.

Other exceptional items of £0.9m primarily related to dual running costs associated with relocation of 
the Group’s two principal UK offices in Maidenhead and Sheffield. Business-as-usual severance costs and 
property relocations have been charged to the income statement in administrative expenses.

 SDL Annual Report  |  85

 Exceptional Items – £m  2017 2016 Redundancy and other staff costs2.14.2Strategy development-2.8Relaunch of SDL-2.1Other exceptional items0.91.7Continuing Operations3.010.8Redundancy and other staff costs0.82.3Other exceptional items1.9-Discontinued Operations2.72.3Group exceptional items5.713.1CFO’s Review

Depreciation and Amortisation 
Depreciation and amortisation expense decreased by £1.8m to £6.9m. (2016: £8.7m).   

Intangible assets include software and customer relationships arising from acquisitions and are amortised 
over periods of between 5 and 10 years. Their carrying value is reviewed annually for signs of impairment. 
The intangible asset amortisation charge in FY17 was £4.0m (2016: £5.2m). Depreciation of £2.9m (2016: 
£3.5m) relate to property, plant and equipment.  

Going forward, amortisation on R&D and internally generated intangibles (for example, Helix) will be 
reported as amortisation but not added back in arriving at Adjusted PBTA.

Group Profit Before Tax
The Group profit before tax rose to £29.9m driven by the £20.6m gain on sale of the Fredhopper  
and Social intelligence businesses (2016 – loss of £15.8m, driven by the £21.0m loss on sale of the 
Campaign business).

Taxation 
The tax charge for the year amounted to £1.4m (2016: £2.3m).

86  |  SDL Annual Report

Taxation – £m20172016Adjusted tax charge on Continuing Operations6.67.4Tax charge / (credit) relating to Discontinued Operations0.2(0.4)Exceptional credit(4.6)(3.7)Deferred tax arising on amortisation charge(0.8)(1.0)Tax charge1.42.3Continuing Operations adjusted effective tax rate29.7%27.3%Recognised tax losses 10.47.1Depreciation and Amortisation – £m 20172016Depreciation 2.93.5Amortisation of acquired intangibles4.05.2Group depreciation and amortisation 6.98.7The Adjusted tax charge on Continuing Operations amounted to £6.6m and represents an effective tax 
rate of 29.7%.  This charge is expected to reduce going forward as the reduction in the US Federal tax rate 
from 35% to 21% takes effect.

The exceptional credit of £4.6m has arisen from the recognition of previously unrecognised tax losses 
of £10.1m and tax credits associated with exceptional items charged to operating profit of £0.6m offset 
by a £2.8m transition tax charge arising from the US tax reform enacted in December 2017 and a £3.3m 
charge associated with the downwards revaluation of the Group’s US deferred tax asset following the 
reduction of the US federal tax rate from 35% to 21%. The recognition of historical US tax losses in the 
year has been facilitated by the completion of s382 exercises which have confirmed the availability of 
these historical losses. 

We exited the year with recognised carried forward tax losses of £10.4m (2016: £7.1m) 

The Group effective current tax rate going forward is expected to be in the region of 25% to 27%.

Earnings Per Share

Basic Adjusted EPS was 18.9p (2016: 26.6p) and basic EPS was 34.8p (2016: loss per share 22.3p).  
Fully diluted Adjusted EPS was 18.8p (2016: 26.3p) and diluted earnings per share was 34.7p  
(2016: loss per share 22.1p).

 SDL Annual Report  |  87

Earnings Per Share (p)20172016Basic 34.8p(22.3)pDiluted 34.7p(22.1)pAdjusted Earnings Per Share from Continuing Operations (p)2017 2016 Basic 18.9p26.6pDiluted 18.8p 26.3pCFO’s Review

(1) Adjusted PBTDA –  profit before tax, depreciation, amortisation and exceptional items 

(2) Adjusted operating cash flow is cash generated from Continuing Operations before exceptional items and income tax paid. 

Net cash at 31 December was £22.7m compared 
to £21.3m at 31 December 2016.

Adjusted operating cash flow from Continuing 
Operations before tax was £14.2m (2016: 
£34.0m) with  a £10.7m working capital outflow 
(2016: £3.5m inflow) principally due to the 
reduced accrual of variable compensation plan 
pay outs  in respect of 2017 performance.

Capital expenditure of £15.9m includes 
payments for investment capital expenditure 
(£10.4m), maintenance capital expenditure 
(£3.0m) and R&D (£2.5m). These capitalised 
R&D costs are regarded as normal spending by 

the business and included within the definition 
of Free Cash Flow.  Routine maintenance capital 
expenditure of £3.0m (2016: £2.3m) represents 
1% of revenues. We expect maintenance capital 
expenditure in FY18 to be within our target of  
1% of revenue, excluding capitalised R&D.

Investment capital expenditure of £10.4m 
includes £5.9m on our centralised Language 
Service delivery platform, Helix, which will allow 
us to drive scale and efficiency improvements.  In 
addition, we incurred £3.1m in property relocation 
costs for our Head Office in Maidenhead, UK and 
EMEA Regional Head Office in Sheffield, UK and 
£1.4m on other IT related capex. 

88  |  SDL Annual Report

Net Cash and Cash Flow – £m20172016Adjusted PBTA from Continuing Operations22.027.0Depreciation 2.93.5 Adjusted PBTDA(1) from Continuing Operations24.930.5Working capital and share based payments charge from  continued operations(10.7)3.5Adjusted operating cash flow(2) from Continuing Operations14.234.0Maintenance capital expenditure (3.0)(2.3) Capitalised R&D costs(2.5)-Taxation (2.9)(6.5)Interest-(0.1)Free cash flow from Continuing Operations5.8 25.1Exceptional items (7.0)(11.0)Investment capital expenditure(10.4)-Cash consumed from Discontinued Operations (3.7)(4.4)Disposal proceeds 22.2(1.6)Dividends paid (5.1)(2.5)Other financing activities 1.2(4.1)FX on cash (1.6)2.6Net cash flow 1.44.1Opening net cash at 1 January 21.317.2Closing net cash at 31 December 22.721.3Tax of £2.9m (2016: £6.5m) primarily relate to 
tax paid in our European entities. Last year’s 
comparable tax payment was high due to a 
number of catch-up adjustments and 2017 tax 
payments were impacted by the high level of 
exceptional charges in 2016.

Trade and other payables of £78.3m (2016: 
£88.5m) include deferred income of £37.6m  
(2016: £36.5m). Accruals of £21.0m (2016: 
£34.5m) were lower than prior year primarily 
due to lower accruals in respect of our variable 
compensation plans. 

The cash impact of exceptional items amounted 
to £7.0m (2016: £11.0m).  This includes £3.4m of 
severance payments and £2.7m in relation to the 
discontinued businesses. The latter also consumed 
working capital of £3.7m in the first half of the 
year (2016: £4.4m). 

Funding and Capital Structure 

The Group had cash balances at the year-end 
of £22.7m with no external borrowings (2016: 
£21.3m cash and no year end external borrowings).
As a result, no interest costs were incurred in FY17 
or 2016. 

The net cash impact from the disposal of the 
Fredhopper and Social Intelligence businesses was 
an inflow of £22.2m. 

Dividends of £5.1m paid in the year (2016: £2.5m) 
comprised the dividend for 2016 of 6.2p.

Other financing activities includes the sale of own 
shares of £1.2m (2016: £0.7m) and repayment of 
borrowings in 2016 of £4.8m (2017:  £nil) 

Balance Sheet

SDL continues to maintain a strong balance sheet 
and has no debt.  Net assets at 31 December 2017 
were £189.1m compared to £168.7m at  
31 December 2016. 

Non current assets increased to £175.6m (2016: 
£167.6m) principally due to the capitalisation of 
Helix costs (£5.9m), fit-out costs for our Head 
Office in Maidenhead and Regional Head Office in 
Sheffield (£3.1m) and capitalised R&D (£2.5m).

Working capital 

Trade and other receivables at 31 December 
2017 were £82.7m, which is ahead of last 
year (2016: £81.0m) and reflects the increase 
revenues year-on-year. Our average DSO (Days 
Sales Outstanding) has improved from 68 days to 
64 days with the second half of 2017 delivering 
strong collections.  The bad debt provision of 
£1.7m at 31 December 2017 was similar to last 
year’s provision of £1.5m.

The Group has a £25m committed revolving  
credit facility, expiring in August 2020. The 
agreement also includes a £25m uncommitted 
Accordian facility. 

Pricing of this borrowing facility is between 1.15% 
and 1.9% above LIBOR dependent upon the ratio of 
the Group’s total net debt to its Adjusted EBITDA 
(as defined by the Facility Agreement). Under the 
credit facility agreement, SDL is subject to certain 
financial covenants which are required to be tested 
quarterly. The Group was in compliance with the 
terms of all its facilities, including the financial 
covenants at 31 December 2017 and throughout 
the year and expects to remain in compliance with 
the terms going forward.

Derivatives and Other Financial Instruments 

The Group has cash and short-term deposits of 
varying durations to fund its working capital needs 
and other financial assets and liabilities such 
as trade receivables and trade payables arising 
directly from its operations. The Group’s policy is 
that no active trading in financial instruments will 
be undertaken within the operating units and all 
decisions on use of financial instruments will be 
taken at Group level under the direction of the 
Chief Financial Officer. 

Foreign Currency Exchange Impact 

The Group’s results are impacted by movements 
in foreign currencies. During 2017 key individual 
currency exchange rates have moved, as shown in 
the following table.

(1) Calculated as simple average of month end rates across the year

 SDL Annual Report  |  89

Depreciation and amortisation Average exchange rate (1)ChangeBalance sheet rateChange2017201620172016USD1.291.37(5.8%)1.341.229.8%Euro1.151.23(7.2%)1.131.17(3.9%)CFO’s Review

For most of 2017, sterling was weaker than the 
2016 US dollar (“USD”) and the Euro and Euro 
aligned currencies average exchange rates.  
However, sterling strengthened against USD 
towards end of the year.  

When comparing 2017 and 2016, changes in 
currency exchange rates had a net favourable 
impact of £12.2m on revenue and £0.6m on 
adjusted PBTA.  

This mix of currency movements in the second half 
are estimated to have had a negative impact on 
the group’s PBTA results amounting to £1-1.5m.  

New Accounting Standards
On 1 January 2018, the Group will adopt IFRS 
15 – Revenue recognition.  The Group is well 
progressed in its detailed exercise to assess 
and quantify the impact of this standard on the 
reported results.  

There are two primary impacts arising from the 
adoption of this standard, namely

•  Term licence revenue will be recognised on 
delivery, after appropriate deductions for 
services such as support and maintenance and 
hosting which are amortised over the term 
of the contract.  The estimated impact of this 
would be to increase 2017 revenues by £1.7m. 

•  Sales commission costs are capitalised and 

amortised to match the revenue stream.  The 
estimated impact of this change of treatment 
will be to decrease 2017 costs by £0.5m.

Accordingly, the estimated impact of adopting 
IFRS 15 on the Group’s 2017 results would have 
been to increase reported profit by £2.2m.

The impact of profitability on the group’s 
future results will be driven by the mix of sales 
going forward (proportion of perpetual/ term 
vs SaaS) and the contractual period of new 
deals (impacting the amortisation period of 
commissions).

Dividend 
A dividend for the year ended 31 December 2017 
of 6.2p per share (2016: 6.2 p) will be proposed 
at the Annual General Meeting on 26 April 2018.  
SDL PLC has distributable reserves of £63.6m at 
31 December 2017.

Going Concern Statement 
The Group’s business activities, performance 
and position, together with the factors likely 
to affect its future development, are set out in 
the Strategic Report. The Board is responsible 
for determining the nature and extent of the 
principal risks it is willing to take in achieving 
its strategic objectives. The processes in place 
for assessment, management and monitoring 
of risks are described in the 2017 Annual 
Report. Details of the financial risk management 
objectives and policies of the Group are given in 
the 2017 Annual Report. 

The Directors believe that the Group is well 
placed to manage its business risks successfully. 
The Board’s assessment of prospects and 
stress test scenarios, together with its review 
of principal risks and the effectiveness of 
risk management procedures, show that the 
Group has adequate resources to continue in 
operational existence for the foreseeable future. 
Accordingly, the Directors continue to adopt the 
going concern basis for the preparation of the 
financial statements. In forming their view, the 
Directors have considered the Group’s prospects 
for a period exceeding 12 months from the date 
when the financial statements are approved.

Xenia Walters
Interim Chief Financial Officer
6 March 2018

90  |  SDL Annual Report

P R I N C I P A L   R I S K S   &   U N C E R T A I N T I E S

The Board is responsible for setting the levels of acceptable risk and they participate in regularly reviewing 
the risks and controls to ensure that the appropriate mitigations are in place. Whilst the Board retains 
overall responsibility, the Audit Committee, Executive Committee and all employees have a part to play. 
Managing risk is embedded in our culture and how we conduct our day-to-day business activities. 

Approach to Managing Risk 
The Board has performed a robust assessment of the principal risks facing the group, reviewing those that 
would threaten the business model, future performance and the Group’s strategic objectives. 

The Group’s risk management process is built around the risk register. Throughout the year the Board, via 
the Audit and Executive Committees, reviews and evaluates the major risks faced by the Group and the 
controls and mitigation plans in place. 

The Risk Register is reviewed and updated by the Executive Committee with risks added, amended or 
removed as appropriate and relevant mitigation strategies identified. The development of mitigation 
plans and actions to manage these risks is delegated to the Executive Committee and other senior 
management. The Executive Committee and their teams are also responsible for the identification, 
evaluation and management of local risks. 

Alongside this, the Audit Committee review the controls framework and the effectiveness of the 
mitigations identified to manage the risks.

The Group faces many risks and uncertainties and the system is designed to manage and provide 
reasonable assurance against material misstatement or loss. No risk management process can fully 
eliminate risk but the Board believes that it has an effective framework that will recognise, minimise and 
mitigate the effect of the risk should it occur. Set out over the following pages are the principal risks and 
uncertainties which we believe could adversely affect the SDL Group. This list is not exhaustive and the 
list will change as something that seems immaterial today assumes greater importance tomorrow. In the 
following section, we outline those items we currently consider to be our most important risks.

 SDL Annual Report  |  91

Risk FrameworkBoardAudit CommitteeExecutive CommitteeSets strategic objective &agrees acceptable risk profileMonitors risk management policiesand procedures against strategicobjectivesRegular review of operational and strategic risk:Identification/ analysis/ evaluation/ mitigationDelegates authorityReceives and reviews risk registerReporting to the Board and the Audit Committee.Approves Group policies andproceduresPerforms detailed reviews of financial and other risks as appropriateChallenges and assesses riskregisterPrincipal Risks and Uncertainties

Strategic Risks

Description

Risk

Mitigation

Acquisition strategy

Stakeholder expectations are 
not realised. Fall in market 
value.

Risk analysis and due diligence carried out for each 
acquisition. Contribution to group results from each 
acquisition is identified including understanding of risk to 
projected results.

Competition strategy 
– services

Operating model does not 
support growth ambition. 
Services business fails 
to sustain competitive 
advantage.

The Delivery function continues to embed its global 
operating model which provides enhanced governance, 
process harmonisation, efficiencies and scalability. 
Investment and development of technology into the 
translation process continues to keep SDL competitively 
positioned.

Competition strategy  
– technology

SDL is unable to clearly 
identify or deploy or sustain 
competitive advantage, 
including product 
development.

Business product development and Product Marketing 
oversee competitive positioning. Prioritised product 
development based on strategic roadmaps. Reviews 
of anticipated return on investment are being further 
enhanced. Product integration continues where appropriate.

Operational Risks

Description

Risk

Mitigation

Human Resources

Company dependent upon 
the ability and experience of 
certain key employees in key 
functions.

People Strategy, aligned to the business strategy was 
launched in Q1. Alongside is Learning Zones by function.

Talent review and succession plans in place and regularly 
reviewed.

Information security 
(including cyber)

Legislation/client 
requirements: fail to respond 
to emerging security 
legislation &/or client’s 
requirements.

Data privacy and protection 
– financial loss, disruption 
or damage to the Group’s 
reputation from failure of 
its information technology 
systems.

Transformation and 
control

Planned returns from 
investment in systems not 
realised.

In Q2 the CFO began a long-term leave of absence and an 
interim CFO was appointed.

Central security team established and permanent security 
lead in position.

Programme of laptop encryption throughout 2017 and 
ongoing, plus enforced installation of security updates.

Formal certification schemes are maintained and include 
internal and external validation of compliance e.g. ISO27001 
certification. 

Secure Translation Environment being deployed – provides 
enhanced security options to customers.

Established Security Sales Support function to provide 
earlier security engagement in the sales process and identify 
and escalate contract security risk.

The Compliance Team provides direction around data and 
Data Protection, and our response to GDPR

Program steering/project management meet regularly. 
Benefits tracking is a core part of these meetings.

Definition and deployment of control frameworks is 
ongoing.

Continuation of initiatives to enhance the supporting control 
environment across key business processes. (Helix & Hai.)

92  |  SDL Annual Report

Financial Risks

Description

Risk

Mitigation

Currency movements

Brexit and 
the Economic 
environment

Taxation

Trading patterns and/or 
intercompany trading/loan 
patterns expose the Group 
to foreign exchange risk.

Potential changes to 
tax, trading and other 
arrangements with European 
countries/authorities.

Decline in demand from key 
customers and verticals.

Assessment by tax 
authorities results 
in disallowance of 
intercompany or other 
charges.

Periodic reporting and review of Group currency exposures.

Controlled program of intercompany balance settlement in 
place to minimise balance sheet exposures.

Global nature of SDL’s presence. Ongoing dividend 
repatriation to the UK.

Continued review of latest information on Brexit available.

Location of the Group’s assets worldwide is kept under 
review.

Formal agreements in place.

All intercompany transactions take place at arm’s length.

Viability Statement
In accordance with provision C.2.2 of the 2016 
revision of the UK Corporate Governance Code, 
the Directors have assessed the prospects of the 
Group over a longer period than the 12 months 
required by the ‘Going Concern’ provision.

The Board conducted this review for a period 
of three years, taking into account the Group’s 
current position and the potential impact of the 
principal risks and uncertainties set out above.

Based on this assessment, the directors confirm 
that they have a reasonable expectation that the 
company will be able to continue in operation 
and meet its liabilities as they fall due over the 
period to December 2020.

This is the period focussed on by the Board 
during the strategic planning process and the 
Group’s customers do not typically contract 
for a term in excess of this period. Whilst the 
directors have no reason to believe the Group 
will not be viable over a longer period, given the 
inherent uncertainty involved the Board believes 
this presents users of the Annual Report with 
a reasonable degree of confidence while still 
providing a longer-term perspective.

The Board also considers the ability of the 
Group to raise finance and deploy capital. The 
results take account of the availability and likely 
effectiveness of the mitigating actions that 
could be taken to avoid or reduce the impact or 
occurrence of the underlying risks.

The review has considered all the principal 
risks identified by the Group and although not 
considered principal risks, the following were 
focussed on for enhanced stress testing: Group’s 
cash flows and debt requirements, banking 
covenant headroom and dividend cover over the 
period. These metrics are subject to sensitivity 
analysis which involves flexing a number of the 
main assumptions underlying the forecast both 
individually and in unison.

The Group’s wide geographical and sector 
diversification helps minimise the risk of 
serious business interruption or catastrophic 
reputational damage. Furthermore, our business 
model is structured so that the Group is not 
overly reliant on a small customer base. Our 
largest customer constitutes only 5% of Group 
sales and our top 20 clients account for less than 
41% of Group sales. 

 SDL Annual Report  |  93

People Strategy

3,647

2017: 
3,647 employees  
in 38 countries

3,580

2016: 
3,580 employees  
in 38 countries

3,504

2015: 
3,504 employees  
in 38 countries

P E O P L E   S T R A T E G Y

Digital transformation is reshaping the way 
we all work and think. As we start to realise 
our vision and evolve our strategy to support 
our customer’s own content and digital 
revolution – by creating the most automated 
localisation and content services delivery 
platform, investing in technology products 
and infrastructure, and building out our 
premium solutions – we are also evolving our 
people strategy to create a dynamic working 
environment where all our employees can 
thrive worldwide. An environment built on 
understanding, transparency, trust and respect.

94  |  SDL Annual Report

To execute on our strategy with speed and 
precision, we are creating a culture where we 
can adapt and react quickly to whatever the 
future may throw at us. It will be our continued 
investment in our people, who are inspired to 
perform at their very best, that will enable our 
success. To deliver on that, our People Strategy 
is focused into five pillars: Leadership, Alignment, 
Growth & Enablement, Recognition, and 
Employee Experience.

1  |  Leadership
To enable all employees to be more agile, 
adaptable and successful, we have dedicated 
programmes around executive coaching, 
talent review and succession management, 
and leadership development programmes, to 
empower our managers to lead and guide our 
business forward with confidence and clarity.

2  |  Alignment
To ensure all parts of the organisation are 
aligned and delivering against our corporate 
strategy, we have built and cascaded objectives 
and balanced scorecards from the top to each 
department to promote line-of-sight between 
what the work teams are doing and desired 
results, ensuring accountability and joint success 
across at each level.

3  |  Growth and Enablement
By continuing to inject new talent into the 
organisation and provide continuous learning 
opportunities to all our employees, delivered 
through our internal MyLX platform, we 
can embrace new skills, encourage career 
development and create a stronger workforce. 
Within the community, the SDL University 
Partner  programme supports universities 
and lecturers in the teaching of translation 
worldwide and offers training, free certification  
programmes, software and advice to students 
that are on-the-way to becoming language 
professionals.

The  programme continues to see growth, with 
over 500 universities and education partners 
worldwide in 76 countries. SDL Research 
now offers annual summer internships for 
outstanding Ph.D. students in the field of 
Machine Learning and Natural Language 
Processing. Previous interns joined SDL 
Research from competitive  programmes at top 
universities such as Carnegie Mellon University, 
University of Southern California, John Hopkins 
University, University of Cambridge, Heidelberg 
University and University of Sheffield.

4  |  Recognition
Recognition is at the core of our business, 
acknowledging our employees contributions 
and success stories across the organisation. This 
has a positive impact on how employees value 
their relationship with SDL, and their loyalty and 
dedication to the business. We have employee 
recognition and award  programmes in place 
to credit achievements. Our formal awards  
programme recognises individuals for outstanding 
performance at our annual meetings – with our 
over 250 nominations received last year.

5  |  Employee Experience
Continuing to foster productive and positive 
work environments is a priority for us at SDL – 
ones that breed collaboration and engagement, 
enabling employees to perform at their best. This 
year we improved the facilities for Maidenhead, 
Granada and Sheffield, providing more modern 
and stimulating office environments for our 
employees. We will continue to invest in 
revitalising physical work spaces over time. In 
addition, we have several initiatives underway 
aimed at streamlining our supporting IT 
infrastructure and making processes more 
efficient.

Regarding our culture, based on insight gained 
from regular Employee Focus Group Workshops 
and prior Employee Engagement Surveys, we have 
learned that SDL is praised for having a flexible, 
open and friendly culture which offers challenges 
and opportunities for professional growth.

We have also received constructive feedback 
that employees desire more work/life balance 
and recognition, which is now being addressed 
through our People Roadmap, an outgrowth of 
our People Strategy. 

One way we will address the work/life balance 
needs of our employees is by introducing Agile 
Work Practices across SDL. Built on the philosophy 
that as long as business results are achieved and 
the job lends itself to an agile work arrangement, 
SDL is less concerned with the schedule or location 
where work is accomplished. Agile working – part-
time work, job sharing, flexi-time and flexi-place 
– can help SDL manage its business and serve 
clients more effectively, capitalise on the diversity 
of our people, provide employees with options for 
balancing work/life, and improve productivity and 
employee engagement. 

 SDL Annual Report  |  95

People Strategy

Equality and Diversity

Being a diverse and inclusive employer is a 
fundamental part of our business, driven by our 
strategy, required by our customers and led from 
the top. The future of our business depends on 
our ability to provide innovative and intelligent 
content management and localisation solutions 
to our customers, which can only happen if we 
recognise and harness the most diverse range 
of ideas, perspectives, thinking, knowledge, 
experiences and skills, from across the different 
cultures and backgrounds within SDL. This 
diversity also contributes to greater team 
synergy, innovation and productivity within and 
across internal teams.

We are both a multinational and a multicultural 
company and employ people from across 38 
countries, with 68 nationalities working across 
boundaries to achieve goals, and setting a 
positive tone for our organisation. Having a 
diverse workforce not only helps us meet our 
values in today’s “glocal” business climate but, 
by the very nature of our business of creating, 
translating, managing and delivering localised 
and culturally relevant content, which can be 
understood by all, we can better understand the 
needs of all our stakeholders. 

We believe in treating all employees equally 
and offering equal opportunities in all aspects 
of employment and advancement, regardless 
of race, nationality, gender, age, marital 
status, sexual orientation, disability, religion 
or political beliefs. Under no circumstance will 
discrimination be tolerated due to any of these 
things either directly or implied.

Today, across the SDL Group we employ close 
to equal numbers of men and women, with 

52%

Overall the SDL Group 
employ 52.2% women

49%

49.2% of the 61 senior 
executives are women

55%

55% of Top Talents 
identified were women

slightly more women (52.2%). 4 of our 10 Executive 
Committee members are women and nearly half 
(49.2%) of the 61 senior executives at the next level 
are women. We continually monitor our pipeline 
of talent, with a focus on growing and developing 
women for more senior roles. At SDL, one of the 
ways that we achieve this is through our annual 
Talent Review & Succession Management practice. 
For 2017, we are happy to report that over half (55%) 
of Top Talents identified were women. 

Another important element of diversity is related 
to disabled persons. Our policy at SDL is to always 
consider employment applications from disabled or 
handicapped persons where that person can perform 
the job requirements. Where existing employees 
become disabled, it is the Group’s policy, wherever 
practicable, to provide continuing employment under 
normal terms and conditions and disabled people 
are afforded the same training and development 
opportunities for personal growth as other 
employees within the organisation.

We know we will thrive with a level playing field for 
everyone, across genders, disabilities and ethnic 
minorities and will continue to do more to achieve 
parity across SDL.

Whistleblowing Policy
A whistleblowing policy is in place which enables 
employees to bring matters of concern to the 
attention of the Senior Independent Director 
in confidence. The Board are reviewing the 
current procedures and practices for dealing with 
whistleblowing claims to ensure that potential issues 
are captured and addressed as early as possible.

SDL Values
Our commitment is to ensure we continue to foster 
a collaborative, productive and positive approach 
to work, and create an ethical workplace where we 
take time to understand each other and reflect SDL’S 
values of:

Passion: We love information, language, 
communication, understanding and connecting 
humans across the world.
Proactivity: We tackle problems head on, adapt to 
the latest technologies and embrace new ways of 
doing business.
Authenticity: We are confident in our abilities due to 
years of success, feel good about accomplishments 
and always stay true to ourselves.
Collaboration: We are team players, engaging each 
other, hands on with the work and in it together with 
our partners and customers.

96  |  SDL Annual Report

C O R P O R A T E   R E S P O N S I B I L I T Y

Projects in 2017 included:
Hatua Likoni (Hatua) – Hatua provides 
secondary and university scholarship funding 
to the poorest children in Likoni, a desperately 
impoverished suburb of Mombasa, Kenya. 
Having established a very thorough vetting 
process to select those intelligent but most 
in need and determined youngsters, the 
programme also provides the children with 
mentoring and vocational training through both 
school and university and requires the scholars 
to help those less able in their spare time. In 
addition to the specific scholarships, Hatua has 
also established a library and IT centre for the 
general use of the local school children enabling 
them to supplement their school studies. The 
Foundation has worked with Hatua since the 
establishment of the programme and 2017 saw 
the number of scholars rise to over 250 with 
the first University graduates to pass through 
the full system. The specific funding in 2017 is 
enabling Hatua to open an additional library 
and IT centre as a precursor to establishing a 
second scholarship community in a neighbouring 
municipality.

Microloan Foundation (MLF) – having enabled 
MLF to establish operations in Zimbabwe in 2016 
the SDL Foundation provided further funding 
during 2017 to support the opening of the first 
loan office together with supporting loan officers. 
MLF has chosen its first rural location having 
determined that the inhabitants of the area 
score very low on the established Poverty Index 
MLF uses to establish which families are most in 
need of support. MLF specifically steers clear of 
urban areas where pay day lending is the norm 
and has introduced mobile banking technology 
for security and to enable the female recipients 
of the loans to manage their micro businesses 
and eventually start saving money for future 
expansion but also to fund their children’s’ 
educations. 

SDL Foundation
SDL Foundation partners with charities and 
charitable causes to support projects in 
disadvantaged communities across the world 
by helping them to become self-sufficient. Our 
guiding principal is to enrich communities by 
providing a hand-up, not a handout. Recipients 
of SDL Foundation funds must demonstrate 
an ability to better their communities’ 
futures through income generating activities 
or educational and vocational training that 
pays sustainable dividends in the long-term. 
The SDL Foundation also requires high levels 
of governance from the causes it supports. 
Recipients provide regular reporting to ensure 
that the charities can quantify the success of 
their projects and that all funding is making an 
impact where it is intended. 

The SDL Foundation also continues to be 
closely allied to SDL’s broader corporate social 
responsibility (CSR) programme to enhance 
employee engagement with charitable causes 
close to and relevant to their local offices. 
The SDL Foundation provides funding to the 
offices and individuals / groups of individuals to 
enable them to participate in local fund raising, 
construction, mentoring and social activities. 

The SDL 
Foundation enables 
the recipients 
of its funding to 
better their own 
and their family’s 
futures through 
income generating 
activities

 SDL Annual Report  |  97

Corporate Responsibility

Bead for Life (BfL) – having established itself as 
a successful provider of funding to impoverished 
women in Uganda through ox plough and 
business start-up schemes, BfL have sought to 
use these skill sets and processes to educate 
other charitable causes to enable them to 
benefit from BfL’s success. As a result the SDL 
Foundation has been able to provide funding 
to BfL to enable business training to some 
80 women in Uganda and to also provide the 
funding for BfL to run a number of courses 
for smaller charities so they can pass on the 
knowledge. BfL’s aim is to ensure some 1 million 
women across Africa receive this training over 
the next 10 years. A number of the SDL offices 
continued to participate in selling BfL products to 
help further fund the programmes.

Princes Trust (the Trust) – for many years the 
Trust has funded educational and vocational 
training to 16 to 22 years olds in the UK, enabling 
hundreds of thousands of youngsters to obtain 
a skill and get into full time employment. An 
essential part of this training is the drafting 
and completion of a supportive CV. During 
2017, a number of SDLs Maidenhead and 
Sheffield employees participated in the CV 
training courses that the Trust provides to these 
youngsters. The annual funding that the SDL 
Foundation has provided as part of the Trust’s 
Technology Leadership Group enables courses 
like the CV training to provide valuable support 
to the participants’ future employment chances. 

Translators without Borders (TwB) – TwB 
operates a system for translators around the 
world to provide essential translation services 
relating to natural disasters and similar  
instances where multi lingual / cultural forces 
are often at odds and translation or localisation 
is needed to enable the donated resources 
/ equipment to be used effectively. The SDL 
Foundation is a Gold Standard funder of TwB and 
through this a number of SDL’s own translators 
and those in SDL’s external translator community 
have given their time pro bono for this valuable 
emergency work. 

Employee Engagement
Employee engagement in charitable projects 
benefitting the less well-off especially those 
in their local communities has always been a 
key objective of the SDL Foundation. The SDL 
Foundation’s success is largely driven by our 
employee’s enthusiasm for volunteering and we 
support their enthusiasm by providing additional 

vacation days off to support charitable causes 
that are meaningful to SDL’s employees. We are 
proud that our employees have enhanced the 
communities in which they live and operate by: 

Housing the Poor

•  Give and Gain – this worldwide organisation 
facilitates a broad range of projects such as 
construction, renovation, food provision etc. 
to the needy in local communities. 8 SDL 
offices and over 100 SDL employees supplied 
the energy and manpower to carry out these 
projects, while the SDL Foundation funded 
the purchase of construction materials and 
other supplies to enable the work to be 
carried out. 

Feeding the Hungry

•  SDL Finland held a Baking Day to celebrate 

SDL’s 25th birthday and to raise money for a 
local charity organisation called Hope, which 
helps families with limited means.

•  SDL Colorado purchased and prepared food 
for the Boulder Homeless Shelter residents’ 
dinner. They also stocked shelves with food 
and filled food bags with donations to needy 
families at a local food pantry.

•  SDL India Office, Bangalore CSR team 

donated goods and sponsored a meal at the 
Shree Sharada Educational & Charitable Trust 
which is a home for under privileged kids in 
Malalakshmipuram, Bangalore. 

Healing the Sick

•  Montreal Office raised $2,500 to support 
the Canadian Cancer society. It also took 
participated in a Big Bike event to raise 
money and awareness for the Heart & Stroke 
foundation and raised nearly $1000.

•  SDL Munich and Lepizig raised €1100 for2 

projects benefiting BaanGerda, an orphanage 
for children with AIDS in Thailand.

•  SDL Maidenhead colleagues raised over 

£750 for Macmillan Cancer Support UK and 
Children in Need. 

Building Communities

•  Stuttgart and Munich offices volunteered at 
a local primary school in a special class for 
refugee children and organised a BBQ party 
with the kids for their families.

98  |  SDL Annual Report

To commemorate 25 years of 
business, 8 SDL offices and over 100 
employees worldwide pledged their 
support to a ‘Give and Gain’ day, 
which is organised by the Prince’s 
Responsible Businesses Network to 
connect businesses with the local 
communities in which they operate. 
SDL employees including Melania 
Duma and Florentina Caputa 
(pictured here) helped to create a 
cheerful space for refugee children 
at a local kindergarten as part of this 
one-day event.

The SDL Foundation’s success is largely 
driven by our employee’s enthusiasm 
for volunteering

•  Bucharest helped enhance a permanent 
shelter for the elderly and handicapped.

•  Budapest, Hradec Kralove and Cluj have 

been involved in projects dedicated to help 
disadvantaged children in shelters, primary 
schools and kindergartens.

•  SDL Munich and Leipzig enabled families in 
Bosnia to start a business and become self-
sufficient. 

•  SDL China taught tips, played games, drew 
pictures and wrote essays for the Korean 
Culture Educational & Charitable Activity. 

•  SDL San Jose packed 252 bags of groceries 
that were distributed to students in need 
at local schools through the ‘Sunnyvale 
Community Services’ agency. They also 
partnered with the Family Giving Tree 
Back-to-School Drive to supply materials for 
children going back to school. 

•  Cluj supported abandoned young men 

•  Cluj taught mathematics to the children in 

Cutus village.

•  SDL Munich prepared an herb garden 
for young refugees through GreenCity 
Gardening. 

Helping the Environment

•  SDL Portugal team members participated in 
a full-day initiative at a local beach that was 
part of a Natural Reserve. Together with 50 
people from other companies, 200kg of litter 
were gathered and removed from the beach. 
The SDL team also cleared ground, planted 
autochthonous trees, and applied techniques 
for controlling invasive species through 
an initiative organized by GRACE. The 
volunteering day was covered by national TV.

•  SDL Los Angeles also participated in a Beach 

Clean-up.

who have spent their lives in state care by 
participating in a local charity marathon for 
Blythswood Romania – the Daniel Centre.

Bringing Smiles to Children

•  SDL Colorado sorted clothing for children and 
families facing difficult life challenges such 
as abuse and neglect, crisis situations, and 
poverty at A Precious Child.

•  SDL’s Wakefield office prepared backpacks 

and school supplies for the Boys & Girls Club.

•  SDL Cluj painted and arranged kindergarten 
classrooms and arranged activities for 
children coming from the poorest community 
near Cluj, where people live near the city’s 
landfill. 

•  SDL Thailand repaired and improved facilities 
for the Phorn Sawan Foster Home, Chiangdao 
Day-care Centres. They also donated pre-
loved computers to provincial schools, 
provided daily lunch + packet milk for young 
children of migrant workers in Chiangdao for 
3 months.

100  |  SDL Annual Report

Success With SDLE N V I R O N M E N T

As a socially responsible organisation we 
recognise the importance of reducing our 
environmental impact wherever possible. 
Currently, three of our major sites, including 
the UK Head Office in Maidenhead, are ISO 
14001:2015 certified. Whilst energy use is not a 
material spend to our operations, we recognise 
the importance of implementing reductions. Our 
compliance with the Energy Savings Opportunity 
Scheme aided the discovery of c. 1.75 GWh of 
energy savings per year across our UK portfolio. 

To enhance our environmental leadership, 
we pledge to limit our contribution to climate 
change by managing and counteracting our 
greenhouse gas emissions. We acknowledge our 
role in restricting global warming to < 2°C from 
pre-industrial levels in accordance with the Paris 
agreement (COP 21), and are investigating the 
adoption of long-term Science Based Targets 
across our global operations. We remain 
committed to being open and transparent in our 
activity and will continue to disclose the details 
of our response to climate change via CDP. 

13%

Emissions from building 
energy consumption 
have decreased by 13%

7%

Natural gas use has 
decreased by 7%

10%

Natural electricity use 
has decreased by 10%

44%

44% decrease in the 
emissions from staff 
commuting

Global Footprint 
SDL retained Carbon Clear to measure the 
organisational carbon footprint with the 
following objectives: 

•  Calculate a detailed carbon footprint for the 9 

main office locations 

•  Enable SDL to comply with Mandatory 
Greenhouse Gas Reporting regulations. 

This summary provides details of the carbon 
footprint for SDL’s global operations based on 
a sample of sites, including UK Head Office in 
Maidenhead and eight other major locations, 
in total accounting for >74% of global revenue. 
The footprint covers the period of the 12 months 
ending 31 December 2017 and is presented 
alongside the data for the previous period (2016) 
for comparison. The footprint was calculated 
by Carbon Clear using data provided by SDL 
and was conducted in line with the ISO-14064-
1:2006 standard for organisational carbon foot 
printing with no material emissions excluded. 
This footprint has been uplifted for all of SDL’s 
remaining offices based on floor area, full time 
employee (“FTE”) and revenue, dependant on 
KPI, to give figures for SDL’s global operations.

The results show that GHG emissions in the 
period were 20,866 tCO2e, comprised of the 
following; 

Scope 1 &2 – Combustion of fuels & operation of 
facilities 

•  Direct Emissions (Scope 1) were 1,130 tCO2e 

• 

or 5% of the total. 
Indirect Emissions (Scope 2) were 3,484 
tCO2e or 17% of the total. 

Scope 3 – Additional Activity Data Reported 

•  Other, Indirect Emissions (Scope 3) were 

16,252 tCO2e or 78% of the total. 

 SDL Annual Report  |  101

Environment

The table below displays the year on year analysis for SDL’s global footprint.

Year on Year Comparison of Global Carbon Footprint 2017 vs. 2016

Type of Emissions

Activity

Direct (Scope 1)

Gas

Pool cars and company cars

Diesel consumption

Refrigerant loss

Subtotal

Indirect energy (Scope 2)

Purchased electricity

Subtotal

Indirect other (Scope 3)

Business travel

Commuting

Additional upstream activities

Other

Subtotal

2016 
tonnes CO2e

2017 
tonnes CO2e

Percentage 
change

829

568

0.03

71

 1,469

 3,852 

 3,852 

 4,793

 5,635

 2,279

 2,768

767

362

0.07

0

1,130

3,484

3,484

6,068

 3,167

 2,404

 4,613

15,475

16,252

-7%

-36%

233%

-100%

-23%

-10%

-10%

27%

-44%

5%

67%

5%

Total Emissions (t CO2e)

20,796

20,866

0.3%

Year on Year Analysis 
When compared with 2016, the total footprint has increased by 0.3% (70 tCO2e). The movement in 
emissions year on year is summarised below: 

•  Emissions from building energy consumption have decreased by 13% (707 tCO2e). Natural gas and 

electricity use have decreased by 7% (62 tCO2e) and 10% (368 tCO2e) respectively. Improvements in 
electricity efficiency at our Maidenhead, Amsterdam, Superior and Sheffield sites, in particular, are the 
main drivers of this decrease.

•  There has been a significant decrease in the emissions from staff commuting (44% reduction, 2,468 
tCO2e). It is noted that this year, the commuting survey was issued to all employees worldwide, 
increasing the total number and diversity of respondents. This increase in sample size has increased 
the accuracy of commuting calculations. 

•  Emissions from business travel have increased significantly by 27% (1,275 tCO2e). This can be 

attributed to a 32% (1,409 tCO2e) increase in air travel (carbon intensive), attributable to two events 
held in Europe this year. Other methods of business travel (cars, rail, coach) have decreased. We 
expect emissions from business travel to decrease over 2018. 
In conjunction with the increase in business travel, emissions associated with hotel stays have 
increased by 84% (1,979 tCO2e).

• 

102  |  SDL Annual Report

Year on Year Comparison of Global Emissions by Activity

2016

2017

2

)
e
O
C
t
(

s
n
o
i
s
s
i

m
E

l

a
t
o
T

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

Commuting

Business 
Travel

Electricity

Additional 
Upstream 
Activities

Other

Natural gas 
and fuels

Refrigerants

Year on Year Intensity Metrics 
The intensity in terms or carbon per £m revenue 
has fallen by 2.3% and carbon per FTE has 
fallen by 0.5%, indicating increased efficiencies. 
The decrease in carbon intensity reflects both 

increased revenue in 2017 and the more 
efficient use of resources in our facilities which 
have countered our increased business travel 
related emissions. 

Emissions Intensity Changes Against FTE and Revenue 2016 vs 2017

Description

Staff (FTE)

tCO2e/FTE

Revenue (£m)

tCO2e /£m

2017

2016

% Change

3,647

3,580

1.9%

5.7

5.8

-1.7%

285.7

264.7

7.9%

73.0

78.6

-7.1%

This Strategic Report is approved by the Board of Directors and signed on its behalf by

Adolfo Hernandez
Director
6 March 2018

 SDL Annual Report  |  103

 
 
 G O V E R N A N C E

  106  Chairman’s Introduction

  108  Board of Directors 

  112  Directors’ Report

  116  Corporate Governance Report

  121  Audit Committee Report

  126  Nomination Committee Report

  128  Directors’ Remuneration Report

  131  Remuneration Policy Report

  139  Annual Report on Remuneration

  150 

Statement of Directors’ Responsibilities in Respect  
  of the Annual Report and the Financial Statements

 SDL Annual Report  |  105

  
C H A I R M A N ’ S   I N T R O D U C T I O N
David Clayton

Dear Shareholder 
Good corporate governance is an essential 
element in building and managing a sustainable 
successful business. The Board is committed 
to maintaining the highest standards of 
corporate governance in its management of 
the affairs of SDL and its accountability to all 
its stakeholders. The Board does not reduce 
corporate governance to compliance with 
checklists and codes; governance does not exist 
in isolation. The Board needs to understand 
the business to be able to review strategy, 
determine our approach to risk and to respond 
to events. During the year, the Board received 
presentations on a number of areas of the 
business from senior management to ensure 
it was fully aware of the Group’s performance, 
the market environment and progress against 
strategic KPIs.

Culture 
We, the Board, are responsible for ensuring 
that our activities reflect the culture we wish to 
instil in our colleagues and other stakeholders 
and drive the right behaviours. We have a 
responsibility to ensure that our colleagues do 
the right things in the right way by setting the 
tone from the top and leading by example. 

These values are recognised across the SDL 
Group and are embedded in our culture. They 
ensure that every colleague at SDL across the 
world understands what is important – about 
how we work together as a team and how 
customers are at the centre of what we do. The 
values are supported by our Code of Conduct 

(which was reviewed and refreshed in 
2017) which sets out the standards that 
are required across the Group and further 
emphasises the need to do things in the 
right way. 

SDL has implemented steps within its 
procurement team to ensure that we only 
work with suppliers who abide by our 
global Code of Conduct or adhere to similar 
principals and ethical guidelines. SDL has 
adopted a risk based approach to Modern 
Slavery and identified high risk territories 
where SDL has ensured that employees 
have completed the relevant training and 
are aware on how to identify unethical 
behaviour. SDL has a Whistle Blowing 
Policy and a dedicated Ethics Compliance 
team which investigate all claims of 
unethical behaviour. 

SDL undertakes a zero-tolerance approach 
to Modern Slavery within its global 
organisation and supply chain. SDL 
launched its Global Code of Conduct in 
January 2017 which detailed its ethical 
conduct requirements for all employees, 
contractors and suppliers. This was 
followed up with mandatory training for 
all employees and contractors and SDL has 
over a 95% completion and success rate. 

106  |  SDL Annual Report

Success With SDLSuccession Planning 
Board and senior management succession and 
refreshing and selecting the right individuals 
from a diverse talent pool are key issues for the 
Board. They ensure a continuous level of quality 
in management, avoid instability by helping 
mitigate the risks which may be associated 
with unforeseen events, such as the departure 
of a key individual, and in promoting diversity. 
During the year, the Board reviewed succession 
planning for the Board and Executive Committee 
to ensure we have an appropriate pipeline of 
talent both now and for the future. 

Risk Management 
The Board remains focused on ensuring that 
the Group’s risk management and internal 
control systems are effective in underpinning 
robust decision-making on major activities. 
The Board has continued to debate and 
develop its understanding of risk, risk appetite 
and tolerance, risk testing and how we can 
maximise our opportunities. As we move 
forward, the Board’s challenge will be to 
oversee the integration of these systems 
with the Group’s strategic priorities as they 
continue to evolve. Protecting the Group from 
operational and reputational risk is an essential 
part of the Board’s role. Supported by the 
Audit Committee, we have continued to drive 
a better understanding of the risks we face, 
further developed and tested our tolerance on 
risk and ensured our Group risk map continues 
to reflect the Group’s strategic objectives and 
opportunities.

Diversity and Inclusion 
The Board believes it is important to have 
an appropriate balance of experience, skills, 
knowledge and backgrounds on the Board and at 
senior management level. This is vital for bringing 
both the expertise required and to enable 
different perspectives to be brought to the Board 
and Committee discussions. The combination of 
these factors means that the Board benefits from 
a diverse range of competencies and thoughts, 
which promotes a dynamic environment for 
decision-making. 

We are committed to having a diverse Board 
and senior management team as this diversity 
improves our performance. We understand and 

support the requirement for gender diversity 
target although our overriding principle will 
continue to be to make appointments on the 
basis of merit relative to a number of different 
criteria including diversity of gender, background 
and personal attributes, alongside the 
appropriate skill set, experience and expertise, 
future appointments to the Board must also 
complement the balance of skills that the 
Board already possesses. The Board recognises 
the need to create the conditions that foster 
talent and encourage all colleagues to achieve 
their full career potential in the Group. As part 
of our overall approach to human resource 
management we encourage colleague diversity 
and aspire to be an inclusive organisation. 

Engaging with Shareholders 
Meaningful engagement with shareholders is 
one of the key aspects of corporate governance. 
I and my fellow Directors welcome open, 
meaningful discussions with shareholders, 
particularly with regard to governance, strategy, 
succession planning and remuneration. The 
Board also receives regular reports on investor 
relations activities and, in particular, on 
shareholder sentiment and feedback. The Board 
continues to believe that ongoing engagement 
with shareholders and other stakeholders is vital 
to ensuring their views and perspectives are fully 
understood and taken into consideration.  
This will remain a key focus for the Board in 
2018. At the Company’s forthcoming Annual 
General Meeting (AGM), all Directors who are 
able to attend will be available, as usual, to  
meet with shareholders to discuss any issues 
they may have. 

Conclusion 
During a challenging year, I have greatly valued 
the diverse and complementary range of skills 
and experience of my fellow Board members.  
All of our discussions and debates have taken 
place within a culture of openness, mutual trust 
and respect.

David Clayton
Chairman
6 March 2018

 SDL Annual Report  |  107

Board of Directors

B O A R D   O F   D I R E C T O R S

David Clayton
Non-Executive Chairman 
Tenure: 8 years (appointed December 2009)
Board Committees: Nomination 

David Clayton joined SDL as a Non-Executive Director in December 
2009 and has served as Senior Independent Director and, for 9 
months through 2015/2016, interim Executive Chairman.

After a career in senior executive roles at a number of international 
technology companies he joined BZW where, after its merger with 
CSFB in 1997, he was Managing Director and Head of European 
Technology Research until 2004. David Clayton joined The Sage 
Group plc Board in June 2004 as a Non-Executive Director and 
took up an executive role as Director of Strategy and Corporate 
Development from October 2007 to February 2012. He is currently 
Chairman of Forensic and Compliance Systems, a Non-Executive 
Director of SwiftPage Inc and Chairman of the Board of Trustees of 
the charity Changing Faces.

Xenia Walters
Interim Chief Financial Officer
Tenure: 1 year (appointed as Interim CFO in June 2017)

Xenia Walters was appointed Interim Group CFO from 
June 2017.

Prior to joining the Group, Xenia held CFO roles within 
a number of private equity backed companies and was 
Group Financial Controller and UK CFO at Regus plc. Xenia 
is a Chartered Accountant, having qualified with Price 
Waterhouse in 1995. Xenia holds a BSc in Economics 
from Birmingham University and a MBA from Henley 
Management School. 

108  |  SDL Annual Report

Adolfo Hernandez 
Chief Executive Officer
Tenure: 2 years (appointed April 2016)

Adolfo Hernandez joined the Board of SDL as Chief Executive 
Officer on 18 April 2016. Prior to joining SDL, he was CEO of 
Acision Limited from July 2013 to August 2015, a privately 
held mobile communications software company specialising in 
messaging systems, prior to its merger with Comverse Inc in 
2015 to form Xura Inc. Before that Adolfo spent four years at 
Alcatel-Lucent, with his most recent position being Executive 
Vice President, Global Software Services and Solutions. Adolfo 
has also held senior management roles at Sun Microsystems 
Inc and spent nine years with IBM in London and Munich where 
he held a variety of sales leadership positions in the areas of 
eBusiness and Open Systems.

Dominic Lavelle
Chief Financial Officer 
Tenure: 4 years (appointed November 2013)

Dominic Lavelle is a qualified Chartered Accountant 
who joined SDL in November 2013. Previously, Dominic 
has held CFO roles within a number of private and 
publicly traded companies including Mothercare plc, 
Alfred McAlpine plc, Allders plc and Oasis plc where his 
roles have encompassed commercial, operational and 
strategic responsibilities.

 SDL Annual Report  |  109

Board of Directors

B O A R D   O F   D I R E C T O R S

Mandy Gradden 
Non-Executive Director – independent
Tenure: 6 years (appointed January 2012)
Board Committees: Remuneration and Chairman of Audit

Mandy Gradden is an experienced corporate CFO with more than 
20 years’ financial and senior management experience. She is 
CFO of the FTSE 250 information company Ascential plc. Previous 
roles include: CFO of the private-equity owned Torex, the retail 
technology firm; CFO at the FTSE 250 business and technology 
consultancy, Detica; Director of Corporate Development at 
Telewest Communications; and Group Financial Controller at 
Dalgety. She began her career at Price Waterhouse, where, in 
1992, she qualified as a Chartered Accountant.

Glenn Collinson
Non-Executive Director – independent
Tenure: 3 years (appointed June 2014)
Board Committees: Audit, Nomination and Chairman of 
Remuneration 

In 1998 Glenn Collinson co-founded Cambridge Silicon Radio (CSR plc) 
as a start-up project and was a member of the board of Directors that 
managed the growth of CSR through its listing as a public company in 
2004 and up until 2007, serving first as Marketing Director and then 
as Sales Director. Prior to CSR plc, he held positions including Senior 
Engineer and then Marketing Manager at Cambridge Consultants Ltd 
and held positions as a Design Engineer and Marketing Manager at 
Texas Instruments. He is a member of the Institution of Engineering 
and Technology and holds a B.Sc. in Physics and a M.Sc. in Electronics 
from Durham University, as well as a MBA from Cranfield University. 
Mr Collinson currently holds other Non-Executive Director positions 
within the technology sector.

110  |  SDL Annual Report

Christopher Humphrey 
Non-Executive Director – independent
Tenure: 2 years (appointed June 2016)
Board Committees: Audit and Remuneration 

Christopher Humphrey is a qualified accountant and has 
over 25 years’ experience managing engineering and 
technology companies. He is a Non-Executive Director and 
Chairman of the Audit Committee of Vitec Group plc. He 
is also the Senior Independent Director and Chairman of 
the Audit Committee of Aveva Group plc and Chairman of 
Eckoh plc. Christopher was Group Chief Executive Officer 
of Anite plc from 2008 until 2015 and Group Finance 
Director between 2003 and 2008. Prior to joining Anite 
he was Group Finance Director at Critchley Group plc and 
held senior positions in finance at Conoco and Eurotherm 
International plc. Between 2011 and 2012 he was a 
Non-Executive Director of Alterian plc. Christopher has 
a BA (Hons) in Economics, is a Chartered Management 
Accountant, a Fellow of CIMA and has an MBA from 
Cranfield School of Management.

Alan McWalter
Non-executive Director – Senior Independent Director
Tenure: 4 years (appointed March 2014)
Board Committees: Audit, Remuneration and Chairman  
of Nomination

Alan McWalter is the Chairman of Churchill China plc,  
Belfield Group and Newmarket Promotions. He has 
previously held Chairmanship and Non-Executive roles 
with numerous quoted and private companies. He was an 
Executive Director of Marks & Spencer and Kingfisher Group 
companies and in his earlier career held both marketing 
and general management appointments with Thomson 
Consumer Electronics and Spillers Foods having started his 
career with Unilever.

 SDL Annual Report  |  111

Directors’ Report

D I R E C T O R S ’   R E P O R T

The Directors present their report, together 
with the audited accounts for the year ended 31 
December 2017.

Other information which forms part of the 
directors’ report can be found below and by 
reference to the following sections:
•  Strategic Report
•  Board of Directors
•  Governance 
•  Financial Statements

General Information
SDL PLC is the ultimate parent company of the 
SDL Group which operates internationally. SDL 
PLC is registered in England and Wales (company 
number 2675207). The principal activities of the 
Group and its subsidiaries are described in the 
Strategic report on pages 2-103.

Responsibility Statement
As required under the Disclosure and 
Transparency Rules (“DTR”), a statement made 
by the Board regarding the preparation of the 
financial statements is set out following this 
report which also provides details regarding 
the disclosure of information to the Company’s 
auditor and management’s report on internal 
control over financial information.

Going Concern 
In line with UK Corporate Governance Code 
requirements, the Directors have made enquiries 
concerning the potential of the business to 
continue as a going concern. 

The Strategic report on pages 2-103 considers 
the Group’s activities and outlines the 
developments taking place in the markets for our 
products and services. 

Strategic, operational and financial risks plus 
actions taken for their mitigation are set out on 
pages 91-93.

The Group has a £25m committed revolving 
credit facility with HSBC plc, expiring in August 
2020. The agreement also includes a £25m 
uncommitted Accordian facility. The Group had 
no borrowings at 31 December 2017.  

After reviewing performance in 2017, the Group’s 
budget, forecasts and three year plans (to 2020), 
the Directors have a reasonable expectation that 
the Group has adequate resources to continue in 
operational existence for the foreseeable future. 
Given this expectation they have continued to 
adopt the going concern basis in preparing the 
financial statements.

Corporate Governance Statement
The Company’s statement on corporate 
governance can be found on page 116. The 
Corporate Governance report forms part of this 
Directors’ report and is incorporated into it by 
cross-reference.

Strategic Report
The Strategic Report is set out on pages 2-103 
and is incorporated into this Directors’ Report by 
cross-reference.

Directors
Brief biographical details of the Directors who 
have served during the year, and up to the date 
of this report, are set out on pages 108-111. 
Directors are subject to annual re-election. 

Powers

The powers of the Directors are set out in the 
Company’s Articles of Association, plus those 
granted by special resolution at the AGM dated 
27 April 2017 governing shares issuance.

Interests in contracts

As at the date of this report, there is no contract 
or arrangement with the Company or any of 
its subsidiaries that is significant in relation to 
the business of the Group as a whole in which a 
Direc-tor of the Company is materially interested.

Indemnification

The Company has entered into deeds of 
indemnity with each of its current Directors 
to the extent permitted by law and the 
Company’s articles of association, in respect 
of all losses arising out of, or in connection 
with, the execution of their powers, duties and 
responsibilities, as Directors of the Company or 
any of its subsidiaries. These indemnities are 
Qualifying Third-Party indemnity provisions as 
defined in section 234 of the Companies Act 

112  |  SDL Annual Report

2006 and copies are available for inspection at the 
registered office of the Company during business 
hours.

Remuneration

Particulars of Directors’ remuneration are 
shown in the Directors’ Remuneration Report. 
Details of service contracts and how a change 
of control will affect the service contracts of the 
Executive Directors are also summarised within 
the Directors’ Remuneration Report. Executive 
Directors’ contracts do not provide for extended 
notice periods or compensation in the event of 
termination or a change of control.

Annual General Meeting
Our 2018 AGM will be held at 9:30am on Thursday 
26 April 2018 at DLA Piper UK LLP, 1 London Wall, 
London EC2Y 5EA. The notice of the 2018 AGM 
will be made available to shareholders and will 
also be published on the Group website www.sdl.
com /About Us / Investor Relations / AGM.

Results and Dividends
The Group’s Consolidated Income Statement 
appears on page 160 and note 3 shows the 
contribution to revenue and profits made by the 
different segments of the Group’s business. The 
Group’s profit (Continuing Operations PBTA before 
exceptional items) for the year was £22.0m (2016: 
£27.0m). The Directors are recommending that 
shareholders declare a final dividend of 6.2 pence 
per ordinary share in respect of the year ended 
31 December 2017. If approved, the final dividend 
will be paid on 8 June 2018 to shareholders on the 
Register of Members at close of business on 11 
May 2018.

Employee Share Schemes and The 
SDL Employee Benefit Trust (the 
Trust)
The Company operates a number of employee 
share schemes. Under one of those schemes, 
ordinary shares may be held by trustees on behalf 
of employees. Employees are not entitled to 
exercise directly any voting or other control rights 
in respect of any shares held by such trustees.  
The trustees may not vote any shares in which 
they hold the beneficial interest. However, 
where the trustees are holding shares in a 
nominee capacity, the trustees must act on any 
voting instructions received from the underlying 
beneficial owner of such shares.

Details of issues and purchases of the Company’s 
shares made in the year to 31 December 2017 

by the Trust are to be found in note 19 to the 
accounts. Since 31 December 2016, no shares 
have been purchased by the Trust to satisfy 
employee awards under The SDL Retention Share 
Plan. As at 31 December 2017 the Trust holds 
zero shares.

All employees, who meet the necessary service 
criteria, in Canada, the Netherlands, the UK 
and the USA including Executive Directors may 
participate in the Company’s UK or International 
Sharesave plan.

Employees also hold outstanding share options 
under discretionary schemes, see note 19 to the 
accounts. 

All of the Company’s share plans contain 
provisions relating to a change of control. 
Outstanding awards and options would normally 
vest and become exercisable on a change 
of control, subject to the satisfaction of any 
performance conditions at that time.

Share Capital and Control 
As at 6 March 2018 the Company’s issued share 
capital comprised a single class of ordinary 
shares. Details of the structure of the Company’s 
capital and the rights and obligations attached to 
those shares are given in note 18 to the accounts.  

Each share carries the right to one vote at general 
meetings of the Company and ordinary rights to 
dividends. The rights and obligations attached to 
the shares are more fully set out in the Articles 
of Association of the Company. There are no 
restrictions on the transfer of securities of the 
Company other than the following:

•  Certain restrictions may, from time to time, 
be imposed by laws and regulations (such as 
in-sider trading laws).

•  Pursuant to the Listing Rules of the Financial 
Conduct Authority, the Company requires 
certain employees to seek the Company’s 
permission to deal in the Company’s ordinary 
shares. 

The Company is not aware of any agreements 
between shareholders that may result in 
restrictions on the transfer of shares and/or 
voting rights. There are no shareholdings which 
carry special rights relating to control of the 
Company. 

The agreements between the Company and its 
Directors for compensation for loss of office are 
given in the Directors Remuneration Report on 
page 137.

 SDL Annual Report  |  113

Directors’ Report

Substantial Shareholdings
All persons with a significant holding, along with the value of that holding are given in the table below 
(share price at 14 February 2018; 420 pence)

Substantial Shareholdings

Holding at 
14 February 2018

% of issued  
share capital

Value of Holding  
(£000)

Schroder Investment Mgt

12,003,615

14.58

Artemis Investment Mgt

Aberforth Partners

River and Mercantile Asset Mgt

RGM Capital

AXA Investment Mgrs

Legal & General Investment Mgt

Majedie Asset Mgt

8,012,519

6,927,674

6,143,214

4,760,184

3,315,495

3,040,882

2,843,310

9.73

8.42

7.46

5.78

4.03

3.69

3.45

£50,415

£33,653

£29,096

£25,801

£19,993

£13,925

£12,772

£11,942

Employees
Information regarding our employees and their involvement within the business, including the Company’s 
policy towards discrimination and diversity can be found on page 94-100. 

Our employment policies are developed to reflect local legal, cultural and employment requirements. 
We ensure that there are equal opportunities for all employees, irrespective of age, gender, ethnicity, 
race, religion, sexual orientation or disability. Applications for employment from disabled persons are 
treated equally where the requirements of the job may be adequately carried out by a disabled person. 
Where existing employees become disabled it is our policy, wherever practicable, to provide continuing 
employment under normal terms and conditions and to provide retraining if necessary.

We have an inclusive environment where colleagues are treated with dignity and respect. By encouraging 
diversity, and employing people with different experiences, backgrounds and talent, we aim to reflect 
the customers and communities we serve and strengthen and grow as a business. Our selection, training, 
development and promotion policies ensure equal opportunities for all colleagues, regardless of factors 
such as gender, marital status, race, age, sexual preference and orientation, colour, creed, ethnic origin, 
religion or belief, disability (including colleagues who become disabled during service). All decisions are 
based on merit.

We are working continually to improve the communication channels we use to engage, consult, inform 
and connect with colleagues, both to enable awareness of the financial and economic factors affecting 
the Group’s performance and to ensure our colleagues’ voices are heard. Our colleagues’ feedback is 
important to us and we recognise that to drive our business forward we must respond to their feedback 
to ensure they are engaged in the decisions we make for the business.

We encourage the involvement of our employees and significant matters are communicated through 
regular updates from: the Chief Executive Officer; Site Leaders; management meetings; the Group’s 
intranet; a periodic digital magazine; discussion forums and informal briefings. Employee involvement is 
an essential element of the business.  

114  |  SDL Annual Report

Health and Safety
The Chief Financial Officer has ultimate 
responsibility for Health and Safety. 

A Health and Safety Committee, chaired by the 
Chief Financial Officer, meets regularly to discuss 
health and safety policy and review activities. 
Each location in the Group has a Site Leader, 
responsible for day-to-day health and safety 
activities. Specific tasks are delegated to local 
managers and suitably trained individuals within 
the organisation.

SDL’s policy on Health & Safety includes the 
following:

•  To provide information, training and 

supervision as is necessary to ensure health 
and safety at work;

•  To provide and maintain safe equipment;
•  To comply with statutory requirements for 
health, safety and welfare in each global 
office;

•  To maintain safe and healthy working 

conditions; and

•  To review and revise this policy as necessary 

at regular intervals.

No ‘Reporting of Injuries, Diseases and 
Dangerous Occurences’ reports were submitted 
to the Health and Safety Executive (2016: zero).

Contractual Relationships
There are no individual contracts which are 
considered to be significant or critical to the 
overall business of the Group. 

Political and Charitable Donations
During the year no political donations were 
made. Charitable donations amounting to £nil 
(2016: £3,066) were made to external charities 
and £195,000 (2016: £205,527) was committed 
to The SDL Foundation. 

Disclosure of Relevant Audit 
Information
So far as the Directors who are in office at the 
time of the approval of this report are aware, 
there is no relevant audit information (namely, 

information needed by the Company’s auditors 
in connection with the preparation of their 
auditors’ report) of which the auditor is unaware. 
Each Director has taken all the steps a director 
might reasonably be expected to have taken to 
be aware of relevant audit information and to 
establish that the company’s auditor is aware of 
that information.

Information Presented in Other 
Sections of the Annual Report
Other information which is required to be 
included in a Directors’ Report can be found in 
other sections of the Annual Report, as described 
below. All of the information presented in these 
sections is incorporated by reference into this 
Directors’ Report and is deemed to form part of 
this report. 

•  Commentary on the likely future 

developments in the business of the Group is 
included in the Strategic Report. 

•  A description of the Group’s financial risk 

management and its exposure to risks arising 
are set out in note 23 to the accounts. 
•  Particulars of events occurring after the 

• 

• 

balance sheet date are described in notes 25 
to the accounts and discussed in the Strategic 
Report. 
Information concerning Directors’ contractual 
arrangements and entitlements under share 
based remuneration arrangements is given in 
the Directors’ Remuneration Report.
Information concerning the employment 
of disabled persons and the involvement 
of employees in the business is given in 
‘Employees’ 

•  Disclosures concerning greenhouse gas 

emissions are contained in the Environment 
section of the Strategic report on pages 101-
103.

By order of the Board

Adolfo Hernandez 
Director 
6 March 2018

 SDL Annual Report  |  115

Corporate Governance Report

C O R P O R A T E   G O V E R N A N C E   R E P O R T

UK Corporate Governance Code Compliance 

The Board confirms that throughout the year ended 31 December 2017 the Company applied the main 
principles and complied with the relevant provisions set out in the UK Corporate Governance Code (Code) 
issued by the Financial Reporting Council (FRC) in April 2016. The Code can be found on the FRC website 
at: www.frc.org.uk. 

Leadership – Governance Framework

The Board is responsible for the risk management and internal control systems and for reviewing their 
effectiveness.  In addition the Board and Executive management team operate within a wider governance 
framework. This ensures that decisions are taken at the right level of the business by the people best 
placed to take them. The framework allows us to run our business whilst maintaining high standards of 
governance that support our aim of trust and transparency. Having delegated the detailed operation 
of the business to the CEO and CFO, the Board holds them to account for their responsibilities. In order 
to do this effectively, the Board operates through a number of Committees, each made up entirely of 
members of the Board. Each Committee meets separately to the Board during the year, providing time to 
focus in depth on the particular key matters of audit, remuneration and nominations.

The Board confirms that it has reviewed the effectiveness of the Group’s system of internal control for 
the period and that these procedures accord with the ‘Guidance on Risk Management, Internal Control 
and Related Financial and Business reporting’ published by the FRC.

The framework

Board

Board Committees

Executive  
Management Team

Operating Businesses

Audit

Nomination

Remuneration

116  |  SDL Annual Report

The Board
The Board, led by the Chairman, is accountable 
to shareholders for managing the Group in a way 
which promotes the long-term and sustainable 
success of the Company for the benefit of 
shareholders as a whole. To support our role in 
determining the strategic objectives and policies 
of the Group, we have a well-defined corporate 
governance framework. The Board provides 
entrepreneurial leadership within a framework 
of prudent and effective controls for risk 
assessment and management. 

A key responsibility is to ensure that 
management maintains a system of internal 
control that provides assurance of effective and 
efficient operations, internal financial controls 
and compliance with laws and regulations.

Matters Reserved for the Board
The Board is the decision-making body for those 
matters that are considered of significance to 
the Group owing to their strategic, financial or 
reputational implications or consequences. To 
retain control of these key decisions, certain 
matters have been identified that only the Board 
may approve and there is a formal schedule of 
powers reserved to the Board. These include 
approval of:

• 
• 

the Company’s strategic and operating plans;
the type and degree of risk that the Group 
is willing to take in order to meet strategic 
objectives;
long-term plans and budgets;

• 
•  financial results, viability statement and 

governance;

•  material contracts;
•  capital and liquidity matters; and 
•  major acquisitions, mergers and disposals.

Specific responsibilities have been delegated 
to the Board Committees, each of which is 
responsible for reviewing and dealing with 
matters within its own terms of reference. 
Each Committee reports to, and has its terms 
of reference approved by, the Board. The 
Committee papers and minutes are, where 
appropriate, shared with all Directors. 

Board Meetings
A planned programme of work is established 
to ensure all matters are covered and to allow 

sufficient time for debate and challenge.  
The Board receives and considers papers and 
presentations from the Executive Directors on 
relevant topics and Executive management 
team members are regularly invited to attend 
meetings for specific items. This enables 
the Non-Executive Directors to engage with 
colleagues from across the Group. Effective 
review and decision-making is supported by 
providing the Board with accurate, timely 
information, including input from advisers 
where necessary. Board meetings are structured 
around the following areas: strategic; financial; 
operational including risk and internal controls; 
and corporate governance matters. 

During the year, the Board and its Committees 
continued to focus on delivering the Company’s 
transformation strategy. A two-day strategy 
meeting was held in September which included 
in-depth discussions of strategic matters and a 
number of presentations by senior management. 

A forward agenda for the Board is maintained, 
setting out items for consideration periodically in 
the future. This provides context for the current 
meeting agenda, setting out when items will be 
tabled for consideration through the annual cycle 
of events.

Division of Responsibilities
The responsibilities of the Chairman, CEO, SID 
and other Directors are clearly defined and no 
individual has unrestricted powers of decision. 
The Chairman is responsible for the leadership of 
the Board, while the responsibility for the day to 
day management of SDL has been delegated to 
the CEO. 

The CEO is supported by the Executive 
Management team which is responsible for 
making and implementing operational decisions 
and for making recommendations to the Board.

Board Committees
There are three Board Committees: Audit, 
Remuneration and Nomination. Members are 
appointed by the Board upon recommendation 
of the Nomination Committee which reviews 
regularly the composition of the Board and its 
Committees. Only members of the Committees 
are entitled to attend their meetings, but others 
may attend by invitation. Memberships are as 
follows:

 SDL Annual Report  |  117

Corporate Governance Report

•  The Audit Committee consists of Mandy Gradden (who chairs the Committee), Glenn Collinson, Alan 
McWalter and Christopher Humphrey all of whom are independent Non- Executive Directors. The 
Board is satisfied that all members of the Committee have recent and relevant financial experience. 
The Committee meets at least three times a year.

•  The Nomination Committee consists of Alan McWalter (who chairs the Committee), David Clayton, 

Glenn Collinson and Christopher Humphrey, ensuring that a majority of the Committee’s members are 
independent Non-Executive Directors. 

•  The Remuneration Committee consists of Glenn Collinson (who chairs the Committee), Mandy 

Gradden, Christopher Humphrey and Alan McWalter, all of whom are independent Non-Executive 
Directors.

All Board committees operate within defined terms of reference and sufficient resources are made 
available to them to undertake their duties. The terms of reference of the Board committees are available 
on the website (www.sdl.com) and by request from the Company Secretary. 

Directors’ Attendance at Meetings
The attendance of individual Directors at the regular meetings of the Board and its Committees in the 
year is set out below, with the number of meetings each was eligible to attend shown in brackets. 
Directors who are unable to attend meetings will receive the papers and any comments will be reported 
to the relevant meeting. Directors have attended a number of ad hoc meetings during the year in  
addition to the regular Board meetings and have contributed to discussions outside of the regular 
meeting calendar.

The Nominations Committee assesses the external commitments of Board members to ensure that they 
each have sufficient time and energy to devote to their role with SDL. 

(1) Chris Batterham resigned as a director on 27 April 2017.

(2) Dominic Lavelle is on leave of absence (from 15 June 2017). Xenia Walters, Interim CFO, attended Board meetings by invitation.

(3) Attended by invitation

The Chairman met with the Non-Executive Directors, without the Executive Directors present, during the 
financial year. Issues discussed at these meetings included Board composition, financial and management 
performance and acquisition strategy.

118  |  SDL Annual Report

DirectorBoardAudit  committeeNomination committeeRemuneration committeeDavid Clayton, Chairman11(11)3(3)(3)2(2)5(5)(3)Chris Batterham(1), NED2(3)1(1)(3)--Glenn Collinson, NED11(11)3(3)2(2)5(5)Mandy Gradden, NED11(11)3(3)-5(5)Adolfo Hernandez, CEO11(11)3(3)(3)-2(2)(3)Christopher Humphrey, NED11(11)3(3)2(2)5(5)Dominic Lavelle(2), CFO4(4)1(1)(3)-1(1)(3)Xenia Walters(2), Interim CFO7(7)(3)2(2)(3)-1(1)(3)Alan McWalter, SID11(11)3(3)2(2)5(5)Independence
Independent Non-Executive Directors form the 
majority of the Board and are appointed for an 
initial three-year term, subject to annual re-
election by shareholders at the Annual General 
Meeting. The Board considers each of its current 
Non-Executive Directors to be independent in 
character and judgement, providing objective 
challenge to management in order to support 
the ultimate good of the Group and that there 
are no business or other relationships likely 
to affect, or which could appear to effect, the 
judgement of the Non-Executive Directors.

Effectiveness 
Non-Executive Directors are expected to commit 
sufficient time to their role and all Directors are 
expected to attend each Board and Committee 
meeting for which they are members. As stated 
above, if a Director is unable to attend a meeting 
because of exceptional circumstances, he or 
she still has access to the papers and other 
relevant information and has the opportunity to 
discuss with the relevant Chair or the Company 
Secretary any matters he or she wishes to raise 
or follow up.

The Board is satisfied that the Chairman and 
each of the Non-Executive Directors are able 
to devote sufficient time to the Company’s 
business. Non-Executive Directors are advised on 
appointment of the time required to fulfil their 
role. The Board is satisfied that the number of 
appointments held by each Director in addition 
to their position with SDL is appropriate to allow 
them to fulfil their obligations to the Group.

Induction and Development
Led by the Chairman, a comprehensive induction 
programme is tailored for each new Director 
prior to their appointment to the Board. The 
programme is tailored for the individual, taking 
account of their existing knowledge, specific 
areas of expertise and proposed Committee 
appointments.

On-going development opportunities for all 
Directors are provided as required. Any training 
will take account of an individual’s skill sets and 
be designed to meet the needs of each Director 
as well as the collective requirements of the 
Board and its Committees. During the year, the 
Group provided an induction programme for 
Xenia Walters, Interim Chief Financial Officer. 
Meetings were arranged with the Chairman, 

Diversity
Balance of Non-Executive Directors

Executive Directors

Non-Executive Directors

Chairman

Length of tenure

Gender split at Board level

0-4 years

5-9 years

>9 years

Male

Female

Gender split at Executive Management level

Male

Female

Gender split at Employee level

Male

Female

 SDL Annual Report  |  119

Corporate Governance Report

Chief Executive and Senior Independent 
Director, as well as senior members of the 
executive management team to ensure she 
gained a thorough overview and understanding 
of the business. In addition, she has visited 
principal offices worldwide.

The Board also receive regular reports on 
shareholder sentiment following investor 
roadshows and conferences. Non-Executive 
Directors are invited to attend shareholder 
meetings and analyst presentations. 

Information and Support
All Directors are supplied with information 
in an appropriate format. They each have 
access to the advice and services of the 
Company Secretary and are able to arrange 
for independent professional advice at 
the Company’s expense where they judge 
it is necessary in order to discharge their 
responsibilities as Directors. In addition, a 
Directors’ and Officers’ Liability Insurance policy 
is maintained for all of our Directors and each 
Director has the benefit of a Deed of Indemnity.

Directors receive papers and other relevant 
information on the business to be conducted at 
each Board or Committee in advance. Directors 
also have direct access to senior management 
if they require additional information on 
discussion items.

Evaluation
The Board, individual Directors and the Board’s 
main Committees are reviewed annually, with 
this year’s review being carried out internally. 
No issues have arisen that are required to be 
addressed but the Board’s discussion of the 
review’s output will help to shape the future 
development of the Group’s risk profile.

Evaluations are structured to promote debate 
on issues that are relevant and assist in 
identifying any potential for improvement 
in the Company’s processes. The 2017 
evaluation consisted of a detailed questionnaire 
focussing on the operation of the Board and its 
Committees. 

The Non-Executive Directors, led by the 
Senior Independent director, met to review 
the performance of the Chairman. It was 
agreed that the Chairman continues to show 
effectiveness in leadership. The performance 
of the other Executive Directors is appraised 

by the Chairman. The Chairman appraises the 
performance of the Non-Executive Directors, 
identifying any development opportunities or 
training needs.

Election of Directors
In accordance with best practice and the UK 
Corporate Governance Code, all Directors 
will submit themselves for re-election at the 
forthcoming AGM. 

Investor Relations
The Board encourages and conducts constructive 
dialogue with institutional and private investors 
to enable clear communication of the Company’s 
objectives and to understand what is important 
to shareholders. 

During the year, activities were undertaken to 
engage with our institutional shareholders: 

• 

• 

• 

the Chairman, SID, Chairman of the 
Remuneration Committee, CEO and CFO 
held meetings throughout the year with 
institutional shareholders; 
investor roadshows and Capital Market days 
were organised and conferences attended in 
the UK and North America; 
institutional shareholders were invited to 
attend the Company’s full-year and half-year 
results roadshows; and

•  other presentations were made to 

institutional investors and analysts to enable 
them to gain a greater understanding of 
important aspects of the Group’s business

The outcome of all shareholder interactions are 
reported to the Board to ensure that all Non-
Executive Directors develop an understanding 
of the view of major shareholders. All Non-
Executive Directors are able to attend scheduled 
meetings with major shareholders.

Annual General Meeting
The 2017 AGM was held on Thursday 27 April 
2017. All directors attended and were available 
to answer questions. Voting on all resolutions 
was by poll, allowing shareholders to vote by 
proxy if they could not attend. The results of 
voting were published on our website at  
www.sdl.com.

The 2018 AGM will be held on Thursday 26 April 
2018 at 9:30am at DLA Piper’s offices in London. 
Full details are included in the Notice of Meeting.

120  |  SDL Annual Report

A U D I T   C O M M I T T E E   R E P O R T

Dear Shareholder 

On behalf of the Board, I am pleased to present this year’s Audit Committee report. The 
Committee has continued to play a key role within the governance framework to support 
the Board in matters relating to financial reporting, internal control and risk management. 
2017 has been another busy year for the Committee, undertaking our principal 
responsibilities. Some of this year’s highlights include the following:

•  overseeing the continued development of the Group’s risk management and internal 
controls framework, including the enhancement of the risk, controls and assurance 
model aiming to align the approach to risk and further embed the risk management 
culture across the Group; 
reviews of specific principal risk areas, and potential impacts arising from Brexit; 
• 
•  a review of the Group’s IT general controls and information security risks and the 

ongoing implementation of the technology transformation project which continues to 
strengthen controls in these areas; 

•  monitoring key compliance activities in the Group, including in the areas of data privacy, 
anti-bribery, modern slavery and fraud and in respect of the Group’s whistleblowing 
arrangements; 
review and consideration of tax regulations, disclosures and new reporting 
requirements;

• 

• 

•  assessment of the going concern and viability statements and the underlying models 
and assumptions, prior to consideration by the Board oversight of the Group’s foreign 
exchange exposures and the Group’s mitigating controls;
received regular reports on the Group’s implementation of IFRS 15 and capitalisation of 
R&D costs; and 
in addition to the matters specifically reviewed during Audit Committee meetings, the 
Board as a whole have also reviewed the Group’s forecasting processes. 

• 

In 2018 these areas will remain a key focus. We will also continue to oversee the 
implementation of some new and significant accounting standards, namely IFRS 15 
‘Revenue from contracts with customers’; and IFRS 16 ‘Leases’, as further described in 
Note 2 to the financial statements.

Mandy Gradden
Audit Committee Chairman
6 March 2018

 SDL Annual Report  |  121

Audit Committee Report

Composition and Governance
The Audit Committee is comprised of four Non-
Executive Directors all of whom are considered 
independent. Both Mandy Gradden and 
Christopher Humphrey are chartered accountants. 
Mandy Gradden currently serves as Chief Financial 
Officer of Ascential plc. The Board considers both 
Mandy Gradden and Christopher Humphrey, who 
is Chairman of the Audit Committee for Vitec 
Group plc and Aveva Group plc, to have relevant 
financial experience in accordance with the UK 
Corporate Governance Code. 

All Committee members have significant current 
executive experience in various industries. This 
range and depth of financial and commercial 
experience enables them to deal effectively with 
the matters they are required to address and to 
challenge management when necessary. 

The Company Secretary is secretary to the 
Committee. 

The Board evaluates the membership of the 
Committee on an annual basis.

Chief Financial Officer, Chairman, Chief Executive 
Officer, senior representatives of the external 
auditor KPMG, and other senior management 
attend meetings by invitation. If the presence 
of any attendee is inappropriate or might 
compromise discussion, then the Committee 
would either not invite the attendee concerned 
or request that they not attend that part of the 
meeting.

The Chairman of the Committee reports to the 
Board and meets with the external auditor, 
without executive management present to 
discuss matters relating to its remit and any issues 
relating to the audit. Mandy Gradden also meets 
with the Chief Financial Officer and the external 
auditor outside of formal meetings to ensure that 
any areas for discussion are dealt with on a  
timely basis.

The Committee undertakes its duties in 
accordance with its terms of reference which 
were reviewed during the year to ensure that 
they remained fit for purpose and in line with 
best practice guidelines. The terms of reference 
are available on the Company’s website.

Only the members of the Committee have the 
right to attend Committee meetings, however the 

As part of the formal annual Board evaluation, the 
Committee’s effectiveness was subject to review.

The Committee met three times during the year ended 31 December 2017. Since the end of the year, the 
Committee has met once (1 March 2018) and all members attended.

122  |  SDL Annual Report

Audit Committee membership and attendanceNumber of scheduled  meetings eligible to attendNumber of meetings  attendedMandy Gradden33Glenn Collinson33Christopher Humphrey33Alan McWalter 33Outside of the formal meetings, the Chairman meets regularly with the external auditor, the Chief 
Financial Officer and other senior management.

 SDL Annual Report  |  123

Audit Committee meetings and key activitiesCommittee meeting dateKey Agenda Items1 March 2017Annual results• Significant accounting issues, key judgements & estimates, viability statement• External auditor’s report• Review of preliminary results and draft announcementDraft annual reportReview of the future changes to accounting standards including IFRS15Review proposed Modern Slavery Act statementRisk Review28 July 2017Interim results• Significant accounting issues, key judgements & estimates, viability statement• External auditor’s report• Review of preliminary results and draft announcementReview of findings from internal audit site visitsReview of effectiveness of external audit23 November 2017External auditor Audit Strategy reportTreasury/Foreign exchange reviewGroup Tax matters Compliance update including: Data Privacy and GDPR; Whistleblowing;  Modern SlaveryRisk review including: Detailed papers on information security, cyber and  shadow IT, BrexitAnnual review of internal controlsReview of internal audit structure/approach 1 March 2018Annual results• Significant accounting issues, key judgements & estimates, viability statement• External auditor’s report• Review of preliminary results and draft announcementDraft annual reportRisk register review Review of risk management assurance processesAudit Committee Report

Significant Judgements
The significant judgements considered by the 
Committee in relation to the 2017 accounts 
were:

Carrying value of goodwill

The Committee reviewed management’s process 
for testing goodwill for potential impairment 
and ensuring appropriate sensitivity disclosure. 
This included challenging the key assumptions: 
revenue growth rates, forecasting accuracy, cash 
flow projections and discount rates. 

This is an area of focus for the Committee given 
the materiality of the Group’s goodwill balances 
(£142.1m at 31 December 2017 (£146.7m 
at 31 December 2016)). No impairment has 
been identified for 2017 (2016: no impairment 
identified). See notes 9 and 11 to the financial 
statements for further information.

The judgements continue to relate primarily to 
the assumptions underlying the calculation of the 
value in use of the business. 

The Committee continue to monitor the 
application of the Group’s revenue recognition 
policy (which recognises difference category 
of revenue: Services, Licence and Professional 
Services and is set out in note 2 to the financial 
statements) and received reports from 
management on the processes in place to 
confirm consistent application of the policy. 
The Committee also received reports from the 
external auditor on its findings over perpetual 
licence revenue recognition.

The Committee discussed and challenged 
management’s reports, satisfying itself that 
a consistent approach had been applied to 
determine revenue recognised in 2017.

In addition, the Committee received progress 
updates for the project to implement the 
forthcoming revenue standard, IFRS 15. The 
implementation activities and impact of the 
adoption of this standard on the Group’s 
results are explained in note 1 to the financial 
statement. The standard is being fully adopted in 
2018 on a full retrospective basis. 

The Committee received detailed reporting 
including consideration of: 

2018 will be the first year of reporting under  
IFRS 15.

• 

the historical accuracy of management’s 
forecasts 

•  benchmarking data supporting key 
assumptions e.g. revenue growth 

•  sensitivity analysis in relation to possible 

• 

• 

changes to key assumptions and their impact 
on valuation 
the overall group value in use calculation 
in comparison with the groups externally 
determined to market capitalisation 
the adequacy of the groups disclosures in 
respect of impairment testing including 
whether the disclosures properly reflect the 
risks inherent in the key assumptions and 
the requirements of relevant accounting 
standards.

Technology revenue recognition – perpetual 
licences

There is a key area of judgement in the timing of 
this recognition and resulting deferred revenue 
on licenced software and related services. This 
judgement could materially affect the timing and 
quantum of revenue and profit recognised in 
each period.  Assessment of whether the Group’s 
revenue recognition policies are appropriate and 
consistently applied continues to be a key focus 
given the ongoing transition in business model to 
selling software as a service. 

Internal Control and Risk 
Management 
On behalf of the Board, the Committee monitors 
and reviews the Company’s internal control 
and risk management systems. This includes 
all material controls: financial, operational and 
compliance.

Reviews carried out by the Committee during the 
year included:

•  Principal risks – the ongoing assessment 

of each risk and management actions and 
mitigations in place. Presentations were 
received from the executive management 
team on selected principal risks and other 
topics.

•  Compliance Team – reviewed and considered 
the effectiveness of adherence to policies and 
any incidents relating to Code of Conduct, 
Data Protection, Anti-Bribery and Corruption, 
Anti-Money Laundering and Whistleblowing.
Internal Audit and controls – received 
reports from management on internal 
control and monitored the implementation 
of management actions to address identified 
control weaknesses. 

• 

124  |  SDL Annual Report

•  Whistleblowing – the suitability of the policy 
and associated processes and requested 
a management review of alternative 
arrangements for capture and escalation 
of any incidents, and disclosure to the 
Committee. The Committee is notified of all 
matters raised, including financial reporting, 
alleged fraud, bribery or corruption.
•  Tax risk – received and considered 

presentation from management on the key 
drivers of the Group’s effective tax rate, the 
status of the Group’s tax compliance filings 
and ongoing tax enquiries and audits, the 
Group’s principal tax risks and how these 
were being managed.

•  Foreign exchange – received and considered 
presentations from management on the 
Group currency cash flows, net earnings 
exposures and mitigating controls. 

Internal Audit
The effectiveness of the internal audit, headed 
up by the Group Finance Director, is reviewed 
by the Committee on an annual basis. The 
Committee considers and evaluates the level 
of resource, skills and experience to ensure it 
is appropriate to provide the required level of 
assurance over the principal risks, processes and 
controls throughout the Group.

The Committee approved the scope and 
plan of the Internal Audit at the beginning of 
the financial year and monitors progress at 
subsequent updates. 

In 2017 the Committee concluded that the Group 
would be best served by having a dedicated 
internal audit function. This recommendation 
was accepted by the Board. The Committee 
continues to monitor the implementation of this 
recommendation.

External Auditor and Independence
KPMG were appointed as SDL’s external auditor 
in 2010 following a tender process. The current 
audit partner is Simon Haydn-Jones and he has 
been in the role since 2014.

The Committee reviews and makes a 
recommendation to the Board with regard to 
the re-appointment of the external auditor. In 
making this recommendation, the Committee 
considers KPMG’s effectiveness, independence, 
objectivity and scepticism on an ongoing basis 
during the year, through its own observations 

and interactions with the external auditor. The 
audit committee meet the external auditor both 
formally and informally throughout the year to 
discuss, amongst other things, materiality, audit 
strategy and audit findings. Having regard to the:

•  experience and expertise of the auditor in 

• 

• 
• 

• 

• 

• 

their direct communication with, and support 
to, the Committee;
 content, quality of insights and added value 
of their reports;
 completion of the agreed external audit plan;
 robustness and perceptiveness of the 
external auditor in their handling of key 
accounting and audit judgements;
 the interaction between management 
and the auditor, including ensuring that 
management dedicates sufficient time to the 
audit process;
 provision of non-audit services as set out 
below; and
 review and consideration of the results of 
management’s evaluation of the effectiveness 
of the external auditor.

The Committee recommended to the Board the 
reappointment of KPMG at the 2018 AGM.

The process for approving all non-audit work 
provided by our external auditor is overseen 
by the Committee in order to safeguard the 
objectivity and independence of the auditor. 
KPMG currently provides an interim review to 
the Group the cost of which is less than £0.1m.

From June 2016, EU regulations prohibit the 
provision of certain non-audit services by the 
external auditor and introduce a cap on non-
audit fees. The regulations require the Group to 
cap the level of non-audit fees paid to its external 
auditor at 70% of the average audit fees paid in 
the previous three consecutive financial years. 

As a consequence, tax advisory / compliance 
work was put out to tender and the contract 
awarded to BDO. No material non-audit work is 
provided by our external auditor.

In 2017, KPMG received total fees of £0.5m 
(2016: £1.1m) consisting of £0.4m of Group audit 
fees (2016: £0.5m) and £0.1m for non-audit and 
audit related services (2016: £0.6m).

Fees paid to KPMG are set out in Note 4 to the 
financial statements.

 SDL Annual Report  |  125

Nomination Committee Report

N O M I N A T I O N   C O M M I T T E E   R E P O R T

Dear Shareholder 

The main issues considered by the Committee during the year were the appointment of 
Xenia Walters as Interim CFO in June 2017 and succession planning for senior management. 

The Committee has continued to keep under review the succession planning arrangements 
for the Executive Directors and Executive Management, together with the adequacy of 
the pipeline of talent. We recognise that good succession planning contributes to the 
delivery of the Group’s strategy by ensuring the desired mix of skills and experience of 
Board members and senior management now and in the future. An in-depth review was 
conducted during the year of the Group’s talent management approach and succession 
pipeline and this will continue to be a focus during 2018.

Nomination Committee Responsibilities 

The responsibilities of the Nomination Committee include: 

• 

• 

• 

• 

• 

 review of the structure, size and composition (including skills, knowledge, experience, and 
diversity) of the Board and its Committees and making recommendations to the Board 
regarding any changes; 

 identification and nomination of candidates for appointment to the Board; 

 review of succession over the longer term for Directors and senior management; 

 keeping under review the time commitment expected from the Chairman and Non-executive 
Directors; and 

 ensuring an effectiveness review is conducted annually of the Board, its Committees and 
Directors. 

The Committee’s terms of reference are available at www.sdl.com

126  |  SDL Annual Report

Nominations Committee membership and attendance Number of scheduled  meetings eligible to attendNumber of meetings  attendedAlan McWalter 22David Clayton22Glenn Collinson22Christopher Humphrey22Nomination Committee Activities 

During 2017, the Committee considered, amongst other matters, the following: 

•  selecting and recommending Xenia Walters as an Interim CFO; 

•  succession planning for Executive Directors, Non-executive Directors and the Executive 

Management; 

• 

• 

reviewing the results of the annual performance evaluation of the Committee; and 

reviewing the Committee’s terms of reference. 

Board Appointments Process 

When considering the recruitment of a new Director, the Committee adopts a formal, rigorous 
and transparent procedure with due regard to diversity, including gender. Prior to making an 
appointment, the Committee will evaluate the balance of skills, knowledge, independence, 
experience and diversity on the Board and, in light of this evaluation, will prepare a full description 
of the role and capabilities required. In identifying suitable candidates, the Committee: 

•  uses open advertising or the services of external advisers to facilitate the search; 

•  considers candidates from different genders and a wide range of backgrounds; 

•  considers candidates on merit and against objective criteria ensuring that appointees have 
sufficient time to devote to the position, in light of other potential significant positions; and 

•  engages from time-to-time with the Group’s major shareholders on future skills requirements 

and ideas for potential candidates. 

Where the Committee appoints external advisers to facilitate the search, it ensures that the 
firm selected has signed up to the relevant industry codes (for example, on diversity) and has no 
connection with the Company.

Alan McWalter
Nomination Committee Chairman
6 March 2018

 SDL Annual Report  |  127

Directors’ Remuneration Report

D I R E C T O R S ’   R E M U N E R A T I O N   R E P O R T

This report covers the activities of the Remuneration Committee for the year ended 31 December 
2017 and sets out the remuneration policy and remuneration details for Executive and Non-
Executive Directors. Below is the Annual Statement from the Chair of the Remuneration 
Committee followed by the Remuneration Policy and the Annual Report on Remuneration.

Our Remuneration Policy, set out on pages 131 to 138 was approved in a binding vote at 
the Annual General Meeting on 28 April 2016 at the same time as separate resolutions to 
approve a new Long Term Incentive Plan (LTIP) and a new Deferred Share Bonus Plan. The 
Remuneration Policy will continue to apply in 2018 as it has throughout 2017. The Annual Report 
on Remuneration (set out on pages 139 to 149) describes how this policy will be implemented in 
2018, together with details of remuneration paid in the 2017 financial year. This report together 
with the Annual Statement will be subject to a single advisory shareholder vote at the 2018 AGM.

Annual Statement

Dear Shareholder,

I am pleased to present, on behalf of the Board, the Directors’ Remuneration Report for the 
year ended 31 December 2017, which summarises the Group’s performance and the resulting 
remuneration for the year.

Performance and Remuneration for 2017

Summary of 2017 performance

2017 was a year of continuing transformation for the Group and it was frustrating that the 
business was not able to perform consistently in financial terms in all areas. In particular, the 
financial results were impacted by weak gross margins in Language Services in the first half and 
software deal slippage towards the end of the period. As a result, whereas the Group’s sales were 
broadly in line, the profit based measures were below expectations.

Executive Directors’ annual bonus

The 2017 annual bonus was based on stretching profit based and revenue targets as well as the 
achievement of personal objectives. The profit based performance threshold was not achieved 
and no bonus was therefore accrued for this element of the bonus plan. Although the revenue 
performance threshold was exceeded and several of the personal objectives were achieved, the 
Committee and Board decided, as allowed for under the executive bonus plan, that the Group’s 
overall performance did not justify the payment of these bonus elements.

Therefore no bonus payments were made to the Executive Directors in respect of performance  
in 2017.

Full details of the measures, targets and bonus outcomes are set out on pages 142 to 143 of the 
Annual Report on Remuneration.

128  |  SDL Annual Report

Executive Directors’ long-term incentives

The CFO was granted a Long Term Incentive Plan (LTIP) award on 17 April 2015. This award reached 
the end of its performance period on 31 December 2017 and was subject to a Total Shareholder 
Return (“TSR”) condition and an Earnings per Share (“EPS”) underpinning condition. The TSR 
performance was below the threshold of meeting the FTSE 250 Index (excluding Investment Trusts) 
over the three year period.

Therefore, the LTIP awards subject to performance ending in the 2017 financial year will lapse in full.

The Board is satisfied that the bonus and long term incentive outcomes are reflective of the 
Company’s performance over their respective periods.

Implementation of Policy in 2018

Executive Directors’ salary

The CEO’s salary will be increased by 2.8% effective 1 January 2018. This compares to the average 
salary increase for employees across the UK workforce of 2.8%.

Executive Directors’ annual bonus

The maximum annual bonus for 2018 will be 150% of salary for the CEO and 112.5% of salary for the 
CFO (which, for the latter, is lower than applied in 2017). The financial performance measures used 
will continue to be based on the achievement of targeted levels of revenue and profit before tax, 
amortisation and exceptional items. These will continue to operate alongside a scorecard of personal 
objectives. 83.3% of the executive directors’ maximum possible bonus (or 125% of salary for the CEO 
and 87.5% of salary for the CFO) will be based on the financial measures and the remaining 16.7% 
of maximum possible bonus (or 25% of salary for both the CEO and CFO) will be based on personal 
objectives. The profit and revenue elements shall have a weighting of 41.67% each and 16.67% will 
be based on personal objectives. 

Executive Directors’ long-term incentives

It is proposed that LTIP awards are granted to the CEO and CFO in line with the approved 
remuneration policy. The Committee is considering the grant level (subject to the policy caps) and 
further details of the grant will be set out in a separate RNS announcement.

The 2018 LTIP performance measures will be, as in 2017, 50% based on EPS growth and 50% based 
on relative TSR, both measured independently. 

A two-year holding period applies to vested LTIP awards and robust recovery and withholding 
provisions operate.

The Board is satisfied that the policy continues to provide a good balance between appropriately 
stretching targets and potential rewards.

 SDL Annual Report  |  129

Directors’ Remuneration Report

Board changes

We announced in June 2017 that the CFO, Dominic Lavelle, was taking a temporary leave of 
absence to undergo treatment for a medical condition. Xenia Walters has joined SDL on an interim 
basis in order to cover Dominic’s responsibilities as Interim CFO. Xenia has not joined the Board 
but attends all Board meetings.

Shareholder views

As the 2016 Remuneration Policy has a three year life, a new policy will be submitted for 
shareholder approval in 2019. The Remuneration Committee will therefore review directors’ 
remuneration during 2018 and will take on board investors’ views when putting together the new 
policy. If you have any comments in the meantime, please feel free to contact me through the 
Company Secretary at ppickering@sdl.com.

The advisory vote on the remuneration-related resolution received the support of 93% of 
shareholders at the AGM on 27 April 2017. 

On behalf of the Committee, I thank shareholders for their support last year and hope you will be 
able to support the advisory vote on our remuneration report at the 2018 AGM.

Glenn Collinson
Remuneration Committee Chairman
6 March 2018

130  |  SDL Annual Report

R E M U N E R A T I O N   P O L I C Y   R E P O R T

This part of the directors’ remuneration report sets out a summary of the remuneration policy 
which was approved by shareholders at the AGM on 28 April 2016. The policy took formal effect 
from the date of approval and is intended to apply until the 2019 AGM. A full version of the 
original shareholder approved policy can be found in the Annual Report for the year ended 31 
December 2015 available on our website at www.sdl.com/about/investors/

Details of how the Company intends to implement the Policy in 2018 are provided in the Annual 
Report on Remuneration section starting on page 139.

Remuneration Policy Objectives

The objective of the remuneration policy is to provide remuneration packages to each Executive 
Director that will:

•  Align rewards with the interests of shareholders;

•  Motivate and encourage superior performance;

•  Allow the Group to retain the talent needed to execute its business strategy;

•  Enable the Group to be competitive when recruiting appropriately skilled and experienced 

management; and

•  Ensure that the overall package for each Director is linked to strategic objectives of the Group.

The Remuneration Policy for Directors

Our policy is designed to offer competitive, but not excessive, remuneration structured so that 
there is a significant weighting towards performance-based elements. A significant proportion of 
our variable pay is delivered in shares with deferral and holding periods being mandatory, and 
with appropriate recovery and withholding provisions in place to safeguard against overpayments 
in the event of certain negative events occurring. The table below provides a full summary of the 
policy elements for the Company’s Directors.

A full version of the original shareholder approved 
policy can be found in the Annual Report for the year 
ended 31 December 2015 available on our website at 
sdl.com/investors

Remuneration Policy Report

Element 

Purpose & link to strategy

Operation

Maximum Opportunity

Framework Used to Assess Performance

Base salary

Essential to recruit and retain 
executives of a high calibre.
Reflects an individual’s 
experience, role and 
performance.

Salaries are paid monthly. They are reviewed annually and normally 
fixed for 12 months commencing 1 January.

In deciding appropriate levels, the Committee takes into account:

•  The role, experience, responsibility and performance (individual and 

There is no prescribed maximum.

The Committee reviews the salaries of Executive Directors each year taking due 

account of all the factors described in how the salary policy operates.

Group);

•  increases applied to the broader workforce; and
•  relevant market information for similar roles in broadly similar UK 

listed companies and companies of a similar size.

Periodic account of practice in comparable companies in terms of size 
and complexity will be taken (e.g. comparable technology sector peers 
and pan-sector companies of a broadly similar size).

The Committee considers the impact of any salary increase on the total 
remuneration package prior to awarding any increases.

Benefits

To provide competitive benefits 
to help recruit and retain 
executives.

Benefits include:

•  Car or car allowance
•  Private medical insurance
•  Life assurance
•  Health insurance

Executive Directors are also eligible to participate in the all-employee 
HMRC approved share schemes on the same basis as other employees.

Any reasonable business related expenses (including tax thereon) can 
be reimbursed if determined to be a taxable benefit. Relocation or 
related expenses may be offered including tax equalisation to ensure 
the executive is no better or worse off.

Executive Directors may be offered other benefits if considered 
appropriate and reasonable by the Committee.

Generally, the Committee is guided by 

average increases across the workforce. 

However, higher increases (in percentage of 

salary terms) may be awarded on occasion, 

for example (but not limited to):

•  where an individual is promoted or has 

been recruited on a below market rate,

•  in relation to a change in size, scale 

or scope of an individual’s role or 

responsibilities or in the size or 

complexity of the business or where 

salaries have fallen significantly below 

mid-market levels.

There is no prescribed maximum as costs 

Not applicable

may vary in accordance with market 

conditions.

HMRC tax-approved limits will apply to all 

employee share schemes.

To provide retirement benefits 
in line with the overall 
Company policy

Directors are eligible to receive employer contributions to the 
Company’s pension plan (which is a defined contribution plan) or a 
salary supplement in lieu of pension benefits or a mixture of both.

12% of salary p.a.

Not applicable

To motivate executives and 
incentivise the achievement 
of annual financial and/or 
strategic business targets. 
To ensure further alignment 
with shareholders through the 
retention of deferred equity.

Bonus payment is determined by the Committee after the year end, 
based on performance against targets set prior to the start of the year. 
Targets are reviewed annually.

Bonuses up to 100% of salary will be payable in cash. Any bonus earned 
in excess of 100% of salary will normally be deferred in shares. Deferred 
shares vest after two years subject to continued employment but no 
further performance targets.

A dividend equivalent provision allows the Committee to pay dividend 
equivalents on deferred shares (in cash or shares) up to the date of 
vesting. This may assume the reinvestment of dividends on a cumulative 
basis.

Bonus payments, including deferred bonus awards, are subject 
to recovery and withholding provisions in the event of financial 
misstatement, error or gross misconduct.

Participation in the bonus plan, and all bonus payments, are at the 
discretion of the Committee.

The maximum award under the annual 

Performance metrics are selected annually based on the Company’s strategic 

bonus scheme is 150% of salary.

objectives. The bonus will be based on the achievement of an appropriate mix of 

challenging financial, strategic or personal targets. Measures and weightings may 

change each year to reflect any year-on-year changes to business priorities.

Financial measures will represent the majority of bonus, with clearly defined non- 

financial targets representing the balance (if any).

For financial metrics, a sliding scale of targets is normally set by the Committee, 

taking into account factors such as the business outlook for the year.

•  Nothing is payable for performance below a minimum level of performance.

•  Up to 25% of this part of the bonus is payable for meeting a demanding target 

with maximum bonus payable for achieving a more demanding target.

•  Where non-financial targets operate, it may not always be practicable to set 

targets on a graduated scale. Where these operate, not more than 25% will be 

payable for achieving the threshold target.

The metrics, and proportion of bonus that can be earned against each metric, will 

be disclosed in the Annual Remuneration Report each year for the following year.

The calculation of the annual bonuses from the actual performance achieved 

against each bonus target will be described retrospectively each year in the Annual 

Remuneration Report.

Pension

Annual bonus

132  |  SDL Annual Report

Element 

Purpose & link to strategy

Operation

Maximum Opportunity

Framework Used to Assess Performance

Base salary

Essential to recruit and retain 

Salaries are paid monthly. They are reviewed annually and normally 

There is no prescribed maximum.

executives of a high calibre.

fixed for 12 months commencing 1 January.

Reflects an individual’s 

experience, role and 

performance.

In deciding appropriate levels, the Committee takes into account:

•  The role, experience, responsibility and performance (individual and 

Group);

•  increases applied to the broader workforce; and

•  relevant market information for similar roles in broadly similar UK 

listed companies and companies of a similar size.

Periodic account of practice in comparable companies in terms of size 

and complexity will be taken (e.g. comparable technology sector peers 

and pan-sector companies of a broadly similar size).

The Committee considers the impact of any salary increase on the total 

remuneration package prior to awarding any increases.

Generally, the Committee is guided by 
average increases across the workforce. 
However, higher increases (in percentage of 
salary terms) may be awarded on occasion, 
for example (but not limited to):

•  where an individual is promoted or has 
been recruited on a below market rate,

•  in relation to a change in size, scale 
or scope of an individual’s role or 
responsibilities or in the size or 
complexity of the business or where 
salaries have fallen significantly below 
mid-market levels.

The Committee reviews the salaries of Executive Directors each year taking due 
account of all the factors described in how the salary policy operates.

Benefits

To provide competitive benefits 

Benefits include:

to help recruit and retain 

executives.

•  Car or car allowance

•  Private medical insurance

•  Life assurance

•  Health insurance

There is no prescribed maximum as costs 
may vary in accordance with market 
conditions.

HMRC tax-approved limits will apply to all 
employee share schemes.

Not applicable

Pension

To provide retirement benefits 

Directors are eligible to receive employer contributions to the 

12% of salary p.a.

Not applicable

in line with the overall 

Company policy

Company’s pension plan (which is a defined contribution plan) or a 

salary supplement in lieu of pension benefits or a mixture of both.

Annual bonus

To motivate executives and 

incentivise the achievement 

of annual financial and/or 

strategic business targets. 

To ensure further alignment 

with shareholders through the 

retention of deferred equity.

The maximum award under the annual 
bonus scheme is 150% of salary.

Performance metrics are selected annually based on the Company’s strategic 
objectives. The bonus will be based on the achievement of an appropriate mix of 
challenging financial, strategic or personal targets. Measures and weightings may 
change each year to reflect any year-on-year changes to business priorities.

Financial measures will represent the majority of bonus, with clearly defined non- 
financial targets representing the balance (if any).

For financial metrics, a sliding scale of targets is normally set by the Committee, 
taking into account factors such as the business outlook for the year.

•  Nothing is payable for performance below a minimum level of performance.
•  Up to 25% of this part of the bonus is payable for meeting a demanding target 

with maximum bonus payable for achieving a more demanding target.

•  Where non-financial targets operate, it may not always be practicable to set 

targets on a graduated scale. Where these operate, not more than 25% will be 
payable for achieving the threshold target.

The metrics, and proportion of bonus that can be earned against each metric, will 
be disclosed in the Annual Remuneration Report each year for the following year.

The calculation of the annual bonuses from the actual performance achieved 
against each bonus target will be described retrospectively each year in the Annual 
Remuneration Report.

 SDL Annual Report  |  133

Executive Directors are also eligible to participate in the all-employee 

HMRC approved share schemes on the same basis as other employees.

Any reasonable business related expenses (including tax thereon) can 

be reimbursed if determined to be a taxable benefit. Relocation or 

related expenses may be offered including tax equalisation to ensure 

the executive is no better or worse off.

Executive Directors may be offered other benefits if considered 

appropriate and reasonable by the Committee.

Bonus payment is determined by the Committee after the year end, 

based on performance against targets set prior to the start of the year. 

Targets are reviewed annually.

Bonuses up to 100% of salary will be payable in cash. Any bonus earned 

in excess of 100% of salary will normally be deferred in shares. Deferred 

shares vest after two years subject to continued employment but no 

further performance targets.

A dividend equivalent provision allows the Committee to pay dividend 

equivalents on deferred shares (in cash or shares) up to the date of 

vesting. This may assume the reinvestment of dividends on a cumulative 

basis.

Bonus payments, including deferred bonus awards, are subject 

to recovery and withholding provisions in the event of financial 

misstatement, error or gross misconduct.

Participation in the bonus plan, and all bonus payments, are at the 

discretion of the Committee.

Remuneration Policy Report

Element 

Purpose & link to strategy

Operation

Maximum Opportunity

Framework Used to Assess Performance

2016 Long- Term 
Incentive Plan

Incentivises selected 
employees and Executive 
Directors to achieve 
successful execution of 
business strategy over the 
longer term.

Provides long-term retention.

Aligns the interests of the 
Executives and shareholders.

Awards are normally granted annually in the form of nil cost options, conditional 
share or forfeitable share awards. Participation and individual award levels will be 
determined annually at the discretion of the Committee within the policy.

Award levels will be subject to the individual limit and will take into account 
matters such as market practice, overall remuneration, the performance of the 
Company and the Executive being granted the award.

Awards normally vest after three years subject to the achievement of stretching 
performance conditions and continued employment.

Awards are subject to recovery and withholding provisions in the event of 
financial misstatement, error or gross misconduct.

A holding period will apply under which all participants are required to retain 
their net of tax vested awards for two years post vesting.

A dividend equivalent provision allows the Committee to pay dividend 
equivalents, at the Committee’s discretion, on vested awards (in cash or shares) 
up to the point of exercise or sale (but no later than the expiry of the holding 
period). This may assume the reinvestment of dividends on a cumulative basis.

2011 Long Term 
Incentive Plan

To motivate and incentivise 
delivery of sustained 
performance linked to the 
Company’s strategy; aligning 
Executive Directors’ interests 
with those of shareholders.

The Company will make no future grants under this plan if this remuneration 
policy and the 2016 LTIP are approved by shareholders at the 2016 AGM.

Awards of share-based incentives are made annually, vesting over 3 years. 
Vesting is subject to comparative Total Shareholder Return and Earnings 
per Share targets. The Remuneration Committee has discretion to decide 
whether and to what extent targets have been met, and if an exceptional event 
occurs that causes the Committee to consider that the targets are no longer 
appropriate, the Committee may adjust them.

Non-Executive 
Chairman and 
Non-Executive 
Directors’ fees

To attract and retain a high 
quality Chairman and
experienced Non-Executive 
Directors.

The Non-Executive Chairman receives a single fee covering all his duties. 
The Non- executive Directors receive a basic fee and additional fees payable 
for chairing the Audit, Nomination and Remuneration Committees and for 
performing the Senior Independent Director role.

The Chairman and Non-executive Directors shall be entitled to have reimbursed 
all expenses that they reasonably incur in the performance of their duties, 
including those expenses that have been deemed to be taxable benefits by 
HMRC (or equivalent body). This includes any personal tax that may become due 
on those expenses.

The level of fees of the Non-Executive Directors reflects the time commitment 
and responsibility of their respective roles. Their fees are reviewed from time to 
time against broadly similar UK listed companies and companies of a similar size.

In exceptional circumstances, additional fees may be payable to reflect a 
substantial increase in time commitment of the Non-Executive Chairman and 
Directors.

Executive Directors are expected to build and maintain a holding of shares 
to the value of at least 200% of base salary after five years from the latter of 
appointment date or approval date of this policy.

Share ownership 
guidelines

To align the interests 
of management and 
shareholders and promote 
a long- term approach to 
performance.

Notes

1. 

In exceptional circumstances, the Committee may in its 
discretion allow participants to sell, transfer, assign or 
dispose of some or all of these awards before the end of 
the holding period.

2.  The Committee is made aware of pay structures across 
the wider Group when setting the remuneration policy 
for Executive Directors. The Committee considers the 
general basic salary increase for the broader employee 
population when determining the annual salary review 
for the Executive Directors. Overall, the remuneration 
policy for the Executive Directors is more heavily 

134  |  SDL Annual Report

The maximum annual 

A combination of financial performance (amongst EPS growth, EBITDA to cash conversion, cash flow, return 

award that can be made 

on invested capital or any other of the Company’s Key Performance Indicators which may change during 

in any given financial year 

the policy window) and relative total shareholder return may be used to ensure that rewards are linked to 

is 250% of salary for the 

long-term shareholder value creation. The financial metrics chosen from the above list each year will be 

those considered by the Committee at the time of each grant to be most likely to support the Company’s 

Chief Executive Officer 

and 150% of salary for 

other Executive Directors.

long-term growth strategy.

The use of TSR aligns with the Company’s focus on shareholder value creation and rewards management 

for outperformance of sector peers. At least one third of an award will be subject to a relative TSR measure 

each year. No part of the award subject to relative TSR will pay out until the return is at least equal to the 

median of the peer group.

Where EPS growth is used it will continue to be based on profit after share based payment charges to 

executives and employees are deducted.

Performance below the threshold target will result in zero vesting for each performance measure. No more 

than 25% of the award vests for achieving threshold performance. 100% of the award vests for maximum 

performance. There is no opportunity to retest.

In determining the target range for a financial metric, the Committee ensures it is challenging by taking into 

account current and anticipated trading conditions, the long-term business plan and external expectations.

Performance periods will normally start from the beginning of the financial year in which the award is 

made. See Note 1.

Maximum award of 150% 

Performance period is 3 years.

of salary

TSR – must at least match that of the FTSE 250 index over the performance period.

EPS – must increase by at least inflation + 3% per annum during the performance period by reference to 

the Consumer Prices Index.

There is no prescribed 

Neither the Non-Executive Chairman nor the Non-Executive Directors are eligible for any performance 

related remuneration.

maximum, however, 

any increase to fees 

will be considered in 

light of the expected 

time commitment in 

performing the roles, 

increases received by 

the wider workforce 

and market rates in 

comparable companies.

Not applicable

Not applicable

Element 

Purpose & link to strategy

Operation

Maximum Opportunity

Framework Used to Assess Performance

The maximum annual 
award that can be made 
in any given financial year 
is 250% of salary for the 
Chief Executive Officer 
and 150% of salary for 
other Executive Directors.

2011 Long Term 

Incentive Plan

To motivate and incentivise 

The Company will make no future grants under this plan if this remuneration 

delivery of sustained 

policy and the 2016 LTIP are approved by shareholders at the 2016 AGM.

Maximum award of 150% 
of salary

There is no prescribed 
maximum, however, 
any increase to fees 
will be considered in 
light of the expected 
time commitment in 
performing the roles, 
increases received by 
the wider workforce 
and market rates in 
comparable companies.

2016 Long- Term 

Incentive Plan

Incentivises selected 

Awards are normally granted annually in the form of nil cost options, conditional 

employees and Executive 

share or forfeitable share awards. Participation and individual award levels will be 

Aligns the interests of the 

performance conditions and continued employment.

Directors to achieve 

successful execution of 

business strategy over the 

longer term.

Provides long-term retention.

Executives and shareholders.

determined annually at the discretion of the Committee within the policy.

Award levels will be subject to the individual limit and will take into account 

matters such as market practice, overall remuneration, the performance of the 

Company and the Executive being granted the award.

Awards normally vest after three years subject to the achievement of stretching 

Awards are subject to recovery and withholding provisions in the event of 

financial misstatement, error or gross misconduct.

A holding period will apply under which all participants are required to retain 

their net of tax vested awards for two years post vesting.

A dividend equivalent provision allows the Committee to pay dividend 

equivalents, at the Committee’s discretion, on vested awards (in cash or shares) 

up to the point of exercise or sale (but no later than the expiry of the holding 

period). This may assume the reinvestment of dividends on a cumulative basis.

performance linked to the 

Company’s strategy; aligning 

Executive Directors’ interests 

with those of shareholders.

Awards of share-based incentives are made annually, vesting over 3 years. 

Vesting is subject to comparative Total Shareholder Return and Earnings 

per Share targets. The Remuneration Committee has discretion to decide 

whether and to what extent targets have been met, and if an exceptional event 

occurs that causes the Committee to consider that the targets are no longer 

appropriate, the Committee may adjust them.

Non-Executive 

Chairman and 

Non-Executive 

Directors’ fees

To attract and retain a high 

The Non-Executive Chairman receives a single fee covering all his duties. 

quality Chairman and

The Non- executive Directors receive a basic fee and additional fees payable 

experienced Non-Executive 

for chairing the Audit, Nomination and Remuneration Committees and for 

Directors.

performing the Senior Independent Director role.

The Chairman and Non-executive Directors shall be entitled to have reimbursed 

all expenses that they reasonably incur in the performance of their duties, 

including those expenses that have been deemed to be taxable benefits by 

HMRC (or equivalent body). This includes any personal tax that may become due 

on those expenses.

The level of fees of the Non-Executive Directors reflects the time commitment 

and responsibility of their respective roles. Their fees are reviewed from time to 

time against broadly similar UK listed companies and companies of a similar size.

In exceptional circumstances, additional fees may be payable to reflect a 

substantial increase in time commitment of the Non-Executive Chairman and 

Directors.

A combination of financial performance (amongst EPS growth, EBITDA to cash conversion, cash flow, return 
on invested capital or any other of the Company’s Key Performance Indicators which may change during 
the policy window) and relative total shareholder return may be used to ensure that rewards are linked to 
long-term shareholder value creation. The financial metrics chosen from the above list each year will be 
those considered by the Committee at the time of each grant to be most likely to support the Company’s 
long-term growth strategy.

The use of TSR aligns with the Company’s focus on shareholder value creation and rewards management 
for outperformance of sector peers. At least one third of an award will be subject to a relative TSR measure 
each year. No part of the award subject to relative TSR will pay out until the return is at least equal to the 
median of the peer group.

Where EPS growth is used it will continue to be based on profit after share based payment charges to 
executives and employees are deducted.

Performance below the threshold target will result in zero vesting for each performance measure. No more 
than 25% of the award vests for achieving threshold performance. 100% of the award vests for maximum 
performance. There is no opportunity to retest.

In determining the target range for a financial metric, the Committee ensures it is challenging by taking into 
account current and anticipated trading conditions, the long-term business plan and external expectations.

Performance periods will normally start from the beginning of the financial year in which the award is 
made. See Note 1.

Performance period is 3 years.

TSR – must at least match that of the FTSE 250 index over the performance period.

EPS – must increase by at least inflation + 3% per annum during the performance period by reference to 
the Consumer Prices Index.

Neither the Non-Executive Chairman nor the Non-Executive Directors are eligible for any performance 
related remuneration.

Share ownership 

guidelines

To align the interests 

of management and 

Executive Directors are expected to build and maintain a holding of shares 

to the value of at least 200% of base salary after five years from the latter of 

shareholders and promote 

appointment date or approval date of this policy.

Not applicable

Not applicable

a long- term approach to 

performance.

weighted towards variable pay than for other employees. 
This ensures that there is a clear link between the value 
created for shareholders and the remuneration received 
by the Executive Directors given it is the Executive 
Directors who are considered to have the greatest 
potential to influence Company value creation.

3.  For the avoidance of doubt, in approving the Policy 

Report, authority is given to the Company to honour 
any commitments entered into with current or former 
Directors that have been disclosed previously to 
shareholders, for example the 2011 Long-Term Incentive 
Plan approved by Shareholders at the AGM on 20 April 
2011.

 SDL Annual Report  |  135

Remuneration Policy Report

Bonus Plan and LTIP Discretions
The Committee will operate the annual bonus 
plan and LTIP according to their respective 
rules and in accordance with the Listing Rules 
and HMRC rules, where relevant. A copy of 
the LTIP rules is available on request from the 
Company Secretary. The Committee, consistent 
with market practice, retains discretion over a 
number of areas relating to the operation and 
administration of these plans. These include (but 
are not limited to) the following (albeit the level 
of award is restricted as set out in the policy 
table above):

Who participates in the plans;
•  The timing of grant of award and/or payment;
•  The size of an award and/or a payment;
•  Discretion relating to the measurement of 
performance in the event of a change of 
control or reconstruction;

•  Determination of a good leaver (in addition 

to any specified categories) for incentive plan 
purposes based on the rules of each plan and 
the appropriate treatment chosen;

•  Adjustments required in certain 

circumstances (e.g. rights issues, corporate 
restructuring, on a change of control and 
special dividends); and

•  The ability to adjust existing performance 

conditions for exceptional events, including 
any M&A activity so that they can still fulfil 
their original purpose whilst being no less 
stretching.

Recruitment and Promotion Policy
The remuneration package for a new Director 
will be established in accordance with the 
Company’s approved policy subject to such 
modifications as are set out below.

Salary levels for Executive Directors will be set in 
accordance with the Company’s remuneration 
policy, taking into account the experience 
and calibre of the individual and their existing 
remuneration package. Where it is appropriate 
to offer a lower salary initially, a series of 
increases to the desired salary positioning may 
be made over subsequent years subject to 
individual performance and development in the 

role. Benefits will generally be provided in line 
with the approved policy, with relocation or 
other related expenses provided for if necessary. 
A pension contribution or cash in lieu of up to 12 
per cent of salary may be provided.

The structure of variable pay elements will be 
in accordance with the Company’s approved 
policy detailed above. The maximum variable 
pay opportunity will be as set out in the 
remuneration policy table, being 150% of salary 
under the annual bonus plan and awards with 
a face value of up to 250% of salary under the 
LTIP for a CEO role and 150% of salary for other 
Executive Directors. Different performance 
measures may be set initially for the annual 
bonus in the year of joining, taking into account 
the responsibilities of the individual, and the 
point in the financial year that he or she joined 
the Board. The bonus will be pro-rated to reflect 
the proportion of the financial year served. An 
LTIP award can be made shortly following an 
appointment (assuming the Company is not in a 
close period).

In the case of external recruitment, if it is 
necessary to buy out incentive pay or benefit 
arrangements (which would be forfeited on 
leaving the previous employer), this may be 
provided, taking into account the form (cash or 
shares), timing and expected value (i.e. likelihood 
of meeting any existing performance criteria) of 
the remuneration being forfeited. Replacement 
share awards, if used, may be granted using the 
Company’s existing share plans to the extent 
possible, although awards may also be granted 
outside of these schemes if necessary and as 
permitted under the LSE Listing Rules. The aim 
of any such award would be to ensure that, as 
far as possible, the expected value and structure 
of the award will be no more generous than the 
amount forfeited.

In the case of an internal recruitment, any 
outstanding variable pay awarded in relation 
to the previous role will be allowed to pay out 
according to its terms of grant or adjusted as 
considered desirable to reflect the new role.

Fees for a new Chairman or Non-Executive 
Director will be set in line with the approved 
policy.

136  |  SDL Annual Report

Service Contracts and Payments 
for Loss of Office
The Company’s policy is to have service contracts 
for Executive Directors that continue indefinitely 
unless determined by their notice period. Under 
the Executive Directors’ service contracts and, 
in line with the policy for new appointments, no 
more than 12 months’ notice of termination of 
employment is required by either party. Service 
contracts are available for inspection at the 
Company’s registered office.

All Non-Executive Directors have letters of 
appointment with the Company for an initial 
period of three years, subject to annual re-
appointment at the AGM. Appointments may 
be terminated with three months’ notice. 
The appointment letters for the Chairman 
and Non-Executive Directors provide that no 
compensation is payable on termination, other 
than accrued fees and expenses. Letters of 
appointment are available for inspection at the 
Company’s registered office.

In accordance with the terms of the UK 
Corporate Governance Code all Directors submit 
themselves for re-election at the Annual General 
Meeting each year.

For Executive Directors, the Company may, in 
its absolute discretion, at any time after notice 
is served by either party, terminate a Directors’ 
contract with immediate effect by paying 
an amount equal to base salary for the then 
unexpired period of notice plus the fair value of 
contractual benefits subject to the deduction  
of tax.

An Executive Director’s service contract may be 
terminated without notice for certain events 
such as gross misconduct or a serious breach of 
contract. No payment or compensation beyond 
salary (and the value of holiday entitlement) 
accrued up to the date of termination will be 
made if such an event occurs.

There are no special provisions relating to 
change of control. The policy on termination is 
that the Group does not make payments beyond 
its contractual obligations and the Committee 
ensures that there are no unjustified payments 
for failure.

Any statutory payments required by law will  
be made.

Treatment of Incentives
There is no automatic or contractual right 
to a bonus payment. At the discretion of 
the Committee, for certain good leaver 
circumstances (such as death, illness, injury, 
disability, redundancy, retirement, his employing 
company ceasing to be a Group Company or the 
undertaking business or division for which he 
or she works being sold out of the Company’s 
Group, or any other circumstances at the 
discretion Committee), a pro rata bonus may 
become payable at the normal payment date 
for the period of employment and based on full 
year performance. Should the Committee decide 
to make a payment in such circumstances, the 
rationale would be fully disclosed in the Annual 
Report on Remuneration.

The treatment of share-based incentives 
previously granted to an Executive Director will 
be determined based on the plan rules. The 
default treatment will be for outstanding awards 
to lapse on cessation of employment. However, 
an executive will be treated as a ‘good leaver’ 
under certain circumstances such as death, 
illness, injury, disability, redundancy, retirement, 
his employing company ceasing to be a Group 
Company or the undertaking business or division 
for which he or she works being sold out of the 
Company’s Group, or any other circumstances at 
the discretion Committee.

Under the Deferred Share Bonus Plan, if treated 
as a good leaver, awards will normally vest on 
the original vesting date and will not be normally 
be subject to a pro rata reduction (unless the 
Committee determines otherwise).

 Under the LTIP, if treated as a good leaver, 
awards will vest at the normal vesting date 
subject to the extent to which performance 
targets have been achieved.

The number of LTIP awards that would normally 
vest will be reduced pro-rata to reflect the 
proportion of the three year performance period 
actually elapsed unless the Committee at its 
discretion determines otherwise.

Vested awards that remain subject to a holding 
period are not forfeitable.

 SDL Annual Report  |  137

Remuneration Policy Report

How Shareholder Views are Taken 
into Account
The Remuneration Committee is committed to 
ensuring an open dialogue with our shareholders 
and therefore, where changes are being made 
to the remuneration policy or where there is 
a material change in the way we operate our 
policy, we will consult with major shareholders in 
advance. The Remuneration Committee adopted 
such an approach in putting together this revised 
policy by consulting the Company’s largest 
shareholders and shareholder advisory bodies 
beforehand.

In addition, the Committee considers 
shareholder feedback received in relation to the 
AGM each year and guidance from shareholder 
representative bodies more generally.

Consideration of Employment 
Conditions Elsewhere in the Group
Whilst the Committee does not consult directly 
with employees on the Directors’ Remuneration 
Policy, the Committee does receive periodic 
updates regarding salary increases and 
remuneration arrangements across the Group. 
This is borne in mind when determining the 
remuneration policy for the Executive Directors.

External Non-Executive Director 
Appointments
Executive Directors are permitted to serve as 
Non-executive Directors of other companies 
where there is no competition with the 
Company’s business activities and where these 
duties do not interfere with the individual’s 
ability to perform his duties for the Company.

A full version of the original shareholder approved 
policy can be found in the Annual Report for the year 
ended 31 December 2015 available on our website at 
sdl.com/investors

A N N U A L   R E P O R T   
O N   R E M U N E R A T I O N

This Annual Report on Remuneration (together with the Remuneration Committee Chair’s Annual 
Statement) will be put to a single advisory shareholder vote at the 2018 AGM.

The information below includes details of how we intend to operate our policy in 2018 and of the pay 
outcomes in respect of the 2017 financial year. 

Implementation of Remuneration Policy in 2018

The CEO’s salary has been increased by 2.8% which is in line with the average 2018 salary increase for  
UK employees.

Pension and benefits

The CEO and CFO will receive a company pension contribution of 12% of basic salary. Benefits will be 
provided in line with the approved remuneration policy.

Annual bonus

The maximum bonus opportunity for 2018 is capped at 150% of base salary for the CEO and 112.5% of 
base salary for the CFO. Any bonus payable in excess of 100% of salary will be deferred in shares which 
will vest after two years, subject to continued employment.

The metrics and their weightings for the year ending 31 December 2018 are:

Metrics / Weightings

Adjusted profit before tax, amortisation and exceptionals

Revenue

Personal objectives

Total (% of salary)

CEO

62.5%

62.5%

25.0%

150%

CFO

46.875%

46.875%

18.75%

112.5

 SDL Annual Report  |  139

Annual Report on Remuneration

No bonus will become payable if profit before tax, amortisation and exceptionals is below a  
profit threshold.

The targets themselves are deemed to be commercially sensitive and have not been disclosed 
prospectively. However, full retrospective disclosure of the targets and performance against them 
will be provided in next year’s remuneration report.

Long-term incentives

It is proposed that LTIP awards are granted to the CEO and CFO in line with the approved 
remuneration policy. The Committee is considering the grant level (subject to the policy caps) and 
further details of the grant will be set out in the RNS announcement at the time of grant, which 
will be before the Annual General Meeting.

Half of the awards will be subject to EPS growth targets and the other half subject to a relative 
Total Shareholder Return measure against the constituents of the FTSE Small Cap (excluding 
Investment Trusts). Each element will be assessed independently of the other. Performance will 
be measured over the three-year period ending 31 December 2020 and the Committee will set 
appropriately stretching targets in light of internal and external forecasts.

To the extent they vest, awards will be subject to a post-vesting holding period of two years. This 
requires Executive Directors to hold on to the net of tax number of vested awards for a period of 
two years following vesting.

Non-Executive Director fees

The fees for the Chairman and Non-Executive Directors will be as follows:
Chairman – £110,000
Basic fee for other Non-Executive Directors – £50,000
Supplementary fee for chairing the Audit Committee – £5,000
Supplementary fee for chairing the Remuneration Committee – £8,000
Supplementary fee for chairing the Nomination Committee – £5,000
Supplementary fee for performing the Senior Independent Director role – £3,000.

140  |  SDL Annual Report

Single Total Remuneration Figure for Directors

Information subject to audit

The following table presents a single total remuneration figure for 2017 for the Executive and Non-
Executive Directors.

Fixed Pay

Pay for Performance

Salary/  
Fees 
£000’s

Benefits(1) 
£000’s

Pension(5) 
£000’s

Annual 
Bonus 
£000’s

LTIP 
£000’s

Total 
Remuneration 
£000’s

Chairman 

David Clayton

Executive Directors

Adolfo Hernandez

Dominic Lavelle(2)

Xenia Walters(3)

Non–Executive Directors

Chris Batterham(4)

Mandy Gradden

Alan McWalter

Glenn Collinson

Christopher Humphrey

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

110.0

255.0

500.0

352.6

233.0

310.0

231.0

-

15.0

43.8

55.0

52.5

58.0

54.8

58.0

54.8

50.0

28.3

-

6.0

22.0

15.2

13.0

12.6

-

-

60.0

42.3

28.0

37.2

-

163.0

-

472.3

-

-

-

-

-

-

110.0

424.0

582.0

882.4

274.0

350.3

365.7

1,075.8

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

231.0

0.0

15.0

43.8

55.0

52.5

58.0

54.8

58.0

54.8

50.0

28.3

(1) Taxable benefits for the year included: Car allowance, private medical insurance, life assurance and health insurance.

(2) Salary includes statutory sick pay and paid holidays. 

(3) Xenia Walters was appointed, on a contract basis, as Interim CFO on 15 June 2017 to cover Dominic Lavelle’s extended leave of 
absence. Whilst not formally appointed to the Board, she attends Board meetings in her role of CFO.

(4) Chris Batterham did not seek re-election at the AGM on 27 April 2017 and stepped down from the Board on that date.

(5) 2017 pension contributions were paid into the Company pension scheme.

 SDL Annual Report  |  141

Annual Report on Remuneration

The following shows the details of payments to Dominic Lavelle during his temporary leave of absence in 2017;

Status

Dates

Company sick pay

Monday 19 June to 15 September

Statutory Sick Pay

16 September to 19 November 2017  
(8 weeks and 2 days £750.54)

Pay

Full pay

£89.35 per week

Returned to work

20 November – part-time

2 days per week  

Dominic Lavelle remained a member of the SDL Group Personal Pension Plan during his temporary leave of absence.

2017 Annual Bonus

Performance versus targets

The maximum annual bonus for the Executive Directors for 2017 was 150% of salary. The annual bonus 
was based on a mix of company financial performance targets, split between revenue achievement,  
profit before tax, amortisation and exceptional items (PBTA) achievement and personal objectives.  
The profit based performance threshold was not achieved and no bonus was therefore accrued for this 
element of the bonus. Although the revenue threshold target was exceeded and some of the personal 
objectives were achieved the Committee decided that the Group’s overall performance did not justify 
these bonus payments. As a result no bonuses were payable to executive directors for performance over 
financial year 2017. 

Details of performance versus each of the financial targets and personal objectives are provided in the 
tables below for completeness:

Measure

Weighting  
CEO

Weighting  
CFO

Threshold

Target

Stretch

Actual

Revenue (£m)

41.67%

43.75%

£279.3m

£294m

£323.4m

£285.7m

PBTA (£m)

41.67%

43.75%

£28.8m

£30m

£34.5m

£19.5m(1)

Personal 
Objectives

16.67%

12.5%

Objectives relating to services recurring revenue, life science wins 
and marketing solutions and linguistic utilisation were achieved, 
resulting in partial achievement of the personal objectives bonus 
category.

(1) The target used for 2017 PBTA of £19.5m is the figure before the accounting change to capitalise R&D, i.e. using the same basis 
as when the target was set at the beginning of the year.

LTIP vesting for performance ending in 2017 

The 2015 awards were eligible to vest subject to TSR measured relative to the FTSE 250 Index with an EPS 
growth target underpin measured relative to the Consumer Price Index. The performance period for the 
awards was measured over the three financial years ending 31 December 2017.

•  TSR – No part of this award was eligible to vest if performance was below the Index, with 25 per 

cent eligible to vest for achieving performance in line with the Index, and 100 per cent vesting for 
performance at 2 x the Index performance, with straight line vesting in between; or

•  EPS – No part of this award was eligible to vest if EPS did not increase by at least inflation + 3% per 
annum during the performance period (with inflation measured by reference to the Consumer  
Prices Index).

142  |  SDL Annual Report

If one or both of the minimum levels of performance were not achieved the awards would lapse. 

The outcome was as follows and, as a result, the award lapsed:

TSR measure

FTSE 250 index return

Maximum – Out performance of Index by 100%

SDL actual performance

Performance

Level of vesting

40.6%

81.3%

32%

0%

0%

0%

Because the TSR measure resulted in zero vesting, the overall level of vesting of the 2015 LTIP award was 
also zero:

2015 LTIP vesting – 
Dominic Lavelle

17 April 2015

% vesting

Number of awards 
vesting

Value of awards 
vesting (000s)

Number of awards

62,957

0%

0

£0

2017 LTIP granted in the year

Basis of 
award 
granted

Shares 
awarded

Face value 
of awards 
£000's

Maximum 
vesting

Adolfo 
Hernandez

250% of 
salary

Dominic 
Lavelle

125% of 
salary

222,025

1,250

100%

68,828

388

100%

Percentage 
vesting for 
threshold 
performance

25%

25%

Vesting period

Awards will vest on 
the third anniversary 
of grant subject to 
continued employment 
and achievement 
of performance 
conditions measured 
over the three financial 
years ending 31 
December 2019.

Awards were granted as nil-cost options on 18 April 2017 and will vest subject to a relative TSR measure 
against the constituents of the FTSE SmallCap Index (excluding investment trusts) and EPS growth 
targets each with an equal weighting. These targets will be assessed independently of each other. The 
performance period for the award is the three financial years ending December 2019.

•  TSR (50%) – No part of this award vests if performance is below the median of the comparator group, 
25 per cent vests for achieving performance at the median, with 100 per cent vesting for TSR ranking 
at or above the upper quartile of the comparator group with straight line vesting in between.

•  EPS (50%) – If EPS as disclosed in the Company’s accounts for FY 2019 is less then 30p, no part of this 
award vests, 25 per cent vests for EPS of 30p, with 100 per cent vesting for EPS of 42p or higher, with 
straight line vesting in between.

Vested awards will be subject to a post vesting holding period of two years. This requires Executive 
Directors to hold on to the net of tax number of vested awards for a period of two years following vesting.

 SDL Annual Report  |  143

Annual Report on Remuneration

Annual Bonus Deferral Plan shares granted in the year

Awards under the plan were granted as nil-cost options on 1 March 2017 and will normally be eligible to 
vest in two years from grant subject to continuous employment. The awards were as follows:

Shares awarded

Face value of awards 
£000's

-

8,052

-

£40.3

Adolfo Hernandez

Dominic Lavelle

Information subject to audit

Outstanding Long-Term Incentive Plan awards

Details of the nil cost option awards, not yet vested and exercised, made under the LTIP are disclosed in 
the table below:

Director

Award  
grant date 

Share 
price at 
grant 
(pence)

As at  
1 Jan  
2017

Granted 
during 
year

Lapsed 
during 
year

Exercised 
during 
year

As at  
31 Dec 
2017

Earliest 
date  
shares 
can be 
acquired

Latest 
date 
shares 
can be 
acquired

Adolfo  
Hernandez

8 Jun 
2016(3)

419

298,329

-

Dominic  
Lavelle

18 Apr 
2017(3)

17 Apr 
2014(1)

17 Apr 
2015(2)

8 Jun 
2016(3)

18 Apr 
2017(3)

562.5

-

222,025

333.5

83,958

444.75

62,957

419

92,482

-

-

-

562.5

-

68,828

-

-

-

-

-

-

-

-

298,329

8 Jun 
2021

8 Jun 
2026

222,025

18 Apr 
2022

18 Apr 
2027

83,958

 -

7 Apr 
2017

7 Apr  
2024

-

-

-

62,957

17 Apr 
2018

17 Apr 
2025

92,482

8 Jun 
2021

8 Jun 
2026

68,828

18 Apr 
2022

18 Apr 
2027

(1) The 2014 award vested in full in the year as the performance conditions were met in full. This was described in the 2016 Annual 
Report on Remuneration.

(2) The 2015 awards are eligible to vest subject to a relative TSR measure measured against the FTSE 250 Index and an EPS growth 
target measured relative to the Consumer Price Index. The performance period for the awards will be measured over the three 
financial years ending 31 December 2017.

•  TSR – No part of this award vests if performance is below the Index, 25 per cent vests for achieving performance in line with the 

Index, with 100 per cent vesting for performance 2 x the Index performance with straight line vesting in between.

•  EPS – must increase by at least inflation + 3% per annum during the performance period (with inflation measured by reference to 

the Consumer Prices Index).

If one or both of these minimum levels of performance are not achieved the awards will lapse.

As set out on page 142, the TSR criterion attached to the 17 April 2015 awards was not met and therefore these will not vest in 2018.

(3) Awards granted on 8 June 2016 and 18 April 2017 will vest subject to a relative TSR measure against the constituents of the FTSE 
SmallCap Index (excluding investment trusts) and EPS growth targets. These targets will be assessed independently of each other.  
The performance period for the award is the three financial years ending 31 December 2018 and 2019 respectively.

144  |  SDL Annual Report

•  TSR: No part of these awards vest if performance is below the median of the comparator group, 25 per cent vests for achieving 
performance at the median, with 100 per cent vesting for TSR ranking at or above the upper quartile of the comparator group 
with straight line vesting in between.

•  EPS: 2016 awards: If EPS as disclosed in the Company’s accounts for FY 2018 is less then 27p, no part of the award vests, 25 per 

cent vests for EPS of 27p, with 100 per cent vesting for EPS of 39p or higher, with straight line vesting in between. 

2017 awards: If EPS as disclosed in the Company’s accounts for FY 2019 is less then 30p, no part of this award vests, 25 per cent 
vests for EPS of 30p, with 100 per cent vesting for EPS of 42p or higher, with straight line vesting in between. 

Awards granted since 2016 will be subject to a post vesting holding period of two years. This requires Executive Directors to hold on 
to the net of tax number of vested awards for a period of two years following vesting.

Information subject to audit

Directors’ interest in shares

Executive Directors are subject to a share ownership guideline. Executive Directors are expected to 
accumulate a holding of Ordinary Shares in the Company to the value of 200 per cent of their salary.  
Until the guideline is met, the Executive Directors are required to retain 50 per cent of shares acquired 
under the Company’s share plans (after allowing for tax and national insurance liabilities).

The interests of the Directors in the share capital of SDL PLC at 31 December 2017 are set out below.

Name of director

Owned  
(number of shares)

LTIP awards  
(nil cost options)(1) 
(number of shares)

Deferred bonus 
share awards 
(nil cost options)(2) 
(number of shares) 

Total 
(number of 
shares) 

% of salary 
held under 
Shareholding 
Policy

31.12.16 31.12.17 Unvested

Vested

Unvested

Vested

31.12.17

31.12.17

Executive Directors 

Adolfo 
Hernandez

50,000

120,000

520,354

Dominic Lavelle

45,000

82,970

224,267

Xenia Walters(4)

-

10,490

Non-Executive Directors 

David Clayton

113,950

133,950

Glenn Collinson

12,000

36,500

Mandy Gradden

7,500

7,500

Alan McWalter

-

-

Christopher 
Humphrey

15,000

15,000

Chris Batterham(3)  100,000

100,000

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

8,052

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

640,354

105%

315,289

117%

10,490

133,950

36,500

7,500

-

15,000

100,000

n/a

n/a

n/a

n/a

n/a

n/a

(1) LTIP awards are granted in the form of nil-cost options subject to performance – further details can be found in the 
Outstanding Long-Term Incentive Plan awards table on page 142.

(2) Deferred bonus awards are granted in the form of nil-cost options and will normally be eligible to vest after two years from 
grant subject to continuous employment.

(3) Chris Batterham stepped down from the Board on 27 April 2017 – shareholding is at date of leaving.

(4) Xenia Walters joined SDL on 15 June 2017 as Interim Chief Financial Officer on a contract basis.

 SDL Annual Report  |  145

 
Annual Report on Remuneration

There has been no change in the interests of the current Directors between 31 December 2017 and  
6 March 2018.

In assessing compliance against the share ownership guideline, the Committee looks at the value of the 
shareholding at the year end and may take into account the price at the time shares have been purchased 
or acquired. The figures above have been calculated using the share price as at 31 December 2017, 439p.

During the year, Adolfo Hernandez purchased: 50,000 shares at a price of 528.33p and 20,000 shares at a 
price of 496.38 pence.

Payments for loss of office and payments to past directors

No payments for loss of office or to past Directors have been made during the year.

Information not subject to audit 

Details of directors’ service contracts and letters of appointment

Details of the service contracts and letters of appointment in place at 31 December 2017 are as follows:

Name

David Clayton

Adolfo Hernandez

Dominic Lavelle

Glenn Collinson

Mandy Gradden

Christopher Humphrey

 Alan McWalter

Contract date

Notice period (months)

1 July 2013

18 April 2016

18 November 2013

1 June 2014

30 January 2012

8 June 2016

1 March 2014

3

12

12

3

3

3

3

Relative importance of spend on pay

The following table sets out the percentage change in dividends and overall spend of employee pay in the 
2017 financial year compared with the prior year.

Relative importance of spend on pay

2016 £m

2017 £m

% change

Dividends

Total return to shareholders

2.5

2.5

5.1

5.1

Employee remuneration costs

156.5

151.4

104.0

104.0

-3.2

Percentage change in CEO pay

The table below shows the percentage year on year change in the value of salary, benefits and annual 
bonus for the Chief Executive between the current and previous year compared to that of the average 
employee on a full time equivalent basis.

146  |  SDL Annual Report

Percentage change in CEO pay

Chief Executive

2016 £000’s

2017 £000’s

% change

Salary

Benefits

Bonus

*552.6

  **500.0

21.2

635.3

22.0

-

-9.5

3.8

n/a

Full time equivalent average UK employee (1)

2016 £000’s

2017 £000’s

% change

Salary

Benefits

Bonus

51.9

1.9

10.3

49.4

1.7

-

-4.8

-10.5

n/a

*Adolfo Hernandez and David Clayton, **Adolfo Hernandez

(1) There are 473 UK employees at 31 December 2017 (31 December 2016: 408), of which 33 (2016: 26) were part time. 

Performance graph and single figure history

The following graph shows the Company’s TSR performance over the last nine financial years against the 
FTSE 250 Index (excluding investment trusts) and the FTSE SmallCap Index (excluding investment trusts). 
These indices have been chosen as they include companies of a broadly comparable size to SDL PLC.

Total Shareholder Return

Source: Datastream (Thomson Reuters)

450

400

350

300

250

200

150

100

50

0

)
d
e
s
a
b
e
R
(

)
£
(
e
u
a
V

l

31 Dec 
2008

31 Dec 
2009

31 Dec 
2010

31 Dec 
2011

31 Dec 
2012

31 Dec 
2013

31 Dec 
2014

31 Dec 
2015

31 Dec 
2016

31 Dec 
2017

SDL

FTSE 250 Index excluding investment trusts

FTSE SmallCap Index excluding investment 
trusts

This graph shows the value, by 31 December 2017, of £100 
invested in SDL on 31 December 2008, compared with the 
value of £100 invested in the FTSE 250 Index excluding 
investment trusts and FTSE SmallCap Index excluding 
investment trusts on the same date.

 SDL Annual Report  |  147

 
 
Annual Report on Remuneration

The table below shows the total remuneration figure for the CEO and Executive Chairmen roles over the 
same nine year period. The total remuneration figure includes the annual bonus and LTIP awards with 
performance periods ending in or shortly after the relevant year ends.

2009

2010

2011

2012

2013

2014

2015(2)

2016

2017

914

954

1,200

729

597

1,285

1,911

1,252

582

CEO single total figure 
of remuneration 
(£000’s)

Bonus payout (%)

40

44

47

24

LTIP vesting (%)

100

100

100

71.5

-

-

53

-

-

(1)2013 = 0%
2014 = 46%
2015 = 21%

84

n/a

-

n/a

(1) Vesting percentages of Mark Lancaster’s outstanding LTIP awards at time of resignation.

(2) The 2015 and 2016 figures include the values of the Executive Chairman’s single figure of remuneration.

Membership of the Remuneration Committee

The Code requires that the Remuneration Committee comprises a minimum of three non-executives. 
The Committee is chaired by Glenn Collinson. The other Committee members are Mandy Gradden, Alan 
McWalter and Christopher Humphrey.

The Remuneration Committee members have no personal financial interest, other than as shareholders, 
in matters to be decided, no potential conflicts of interests arising from cross directorships and no day to 
day involvement in running the business. The Non-Executive Directors are not eligible for pensions and do 
not participate in the Group’s bonus or share schemes.

The Remuneration Committee determines and agrees with the Board, within formal terms of reference, 
the framework and policy of Directors’ and senior management’s remuneration and its cost to the Group. 
The Committee considers the performance of the Executive Directors as a prelude to recommending their 
annual remuneration, bonus awards and share awards to the Board for final approval.

The Committee met 5 times during the year. At those meetings basic salaries of Executive Directors 
and senior managers were reviewed, the targets and quantum of annual performance related bonuses 
for Directors were also agreed, as were awards granted under the Group’s Long-Term Incentive Plan 
(‘LTIP’). The meetings also approved the payment of the 2016 performance related bonus, dealt with the 
vesting of the shares awarded in 2014 under the LTIP scheme and agreed the arrangements in relation to 
Dominic Lavelle’s leave of absence. 

148  |  SDL Annual Report

 The Committee also receives advice from several sources, namely:

•  The Chairman, who attends the Remuneration Committee by invitation or when required and the 

Company Secretary, who attends meetings as Secretary to the Remuneration Committee. The Chief 
Executive attends the meetings upon invitation. No individual takes part in discussions relating to their 
own remuneration and benefits.

•  New Bridge Street (NBS) (a trading name of Aon plc) was appointed by the Remuneration Committee 
in 2016 to act as independent advisor to the Committee. Other than the provision of these services, 
NBS (nor any other part Aon plc) has no other connection with the Company and the Committee 
is satisfied that New Bridge Street’s advice is objective and independent. NBS is a signatory to the 
Remuneration Consultants Group Code of Conduct and any advice received is governed by that code. 
During the year, total fees charged by NBS were £25,900.

External appointments

Executive Directors are permitted, where appropriate and with Board approval, to take Non-executive 
Directorships with other organisations in order to broaden their knowledge and experience in other 
markets and countries. Fees received by the Directors in their capacity as Directors of these companies 
are retained, reflecting the personal responsibility they undertake in these roles. Neither of the Executive 
Directors currently holds an appointment of this nature. 

Statement of shareholder voting at the AGM

At last year’s AGM held on 27 April 2017, the Directors’ Remuneration Report received the following 
votes from shareholders:

Annual Report on Remuneration

For

Against

Abstentions

Total

Total number of votes

% of votes cast

67,245,496

4,998437

225

72,243,933

93.08

6.92

n/a

Glenn Collinson
Remuneration Committee Chairman
6 March 2018

 SDL Annual Report  |  149

S T A T E M E N T   O F   D I R E C T O R S ’  
R E S P O N S I B I L I T I E S 
in Respect of the Annual Report and  
the Financial Statements  

The directors are responsible for preparing the Annual Report and the Group and parent Company 
financial statements in accordance with applicable law and regulations.  

Company law requires the directors to prepare Group and parent Company financial statements 
for each financial year. Under that law they are required to prepare the Group financial statements 
in accordance with International Financial Reporting Standards as adopted by the European Union 
(IFRSs as adopted by the EU) and applicable law and have elected to prepare the parent Company 
financial statements in accordance with UK accounting standards, including FRS 101 Reduced 
Disclosure Framework.  

Under company law the directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of affairs of the Group and parent Company 
and of their profit or loss for that period.  In preparing each of the Group and parent Company 
financial statements, the directors are required to:  

•  select suitable accounting policies and then apply them consistently;  

•  make judgements and estimates that are reasonable, relevant, reliable and prudent;  

• 

• 

for the Group financial statements, state whether they have been prepared in accordance with 
IFRSs as adopted by the EU;  

for the parent Company financial statements, state whether applicable UK accounting 
standards have been followed, subject to any material departures disclosed and explained in 
the parent company financial statements;   

•  assess the Group and parent Company’s ability to continue as a going concern, disclosing, as 

applicable, matters related to going concern; and  

•  use the going concern basis of accounting unless they either intend to liquidate the Group or 
the parent Company or to cease operations, or have no realistic alternative but to do so.  

The directors are responsible for keeping adequate accounting records that are sufficient to show 
and explain the parent Company’s transactions and disclose with reasonable accuracy at any 
time the financial position of the parent Company and enable them to ensure that its financial 
statements comply with the Companies Act 2006. They are responsible for such internal control as 
they determine is necessary to enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error, and have general responsibility for taking 
such steps as are reasonably open to them to safeguard the assets of the Group and to prevent 
and detect fraud and other irregularities.  

150  |  SDL Annual Report

Under applicable law and regulations, the directors are also responsible for preparing a Strategic 
Report, Directors’ Report, Directors’ Remuneration Report and Corporate Governance Statement 
that complies with that law and those regulations.  

The directors are responsible for the maintenance and integrity of the corporate and financial 
information included on the company’s website.  Legislation in the UK governing the preparation 
and dissemination of financial statements may differ from legislation in other jurisdictions.  

Responsibility statement of the directors in respect of the annual financial report

We confirm that to the best of our knowledge:  

• 

• 

the financial statements, prepared in accordance with the applicable set of accounting 
standards, give a true and fair view of the assets, liabilities, financial position and profit or loss 
of the company and the undertakings included in the consolidation taken as a whole; and  

the strategic report includes a fair review of the development and performance of the business 
and the position of the issuer and the undertakings included in the consolidation taken as a 
whole, together with a description of the principal risks and uncertainties that they face.  

We consider the annual report and accounts, taken as a whole, is fair, balanced and 
understandable and provides the information necessary for shareholders to assess the group’s 
position and performance, business model and strategy. 

Adolfo Hernandez
Director
6 March 2018

 SDL Annual Report  |  151

 F I N A N C I A L   S T A T E M E N T S

  154 

Independent Auditor’s Report 

  160  Consolidated Financial Statements and Related Notes 

  207  Company Financial Statements and Related Notes 

  219 

Five Year Group Summary 

  220  Corporate Information 

 SDL Annual Report  |  153

 Independent 
auditor’s report

to the members of SDL plc  

1. Our opinion is unmodified

We have audited the financial statements of SDL
plc (“the Company”) for the year ended 31
December 2017 which comprise the Consolidated
Income Statement, Consolidated Statement of
Comprehensive Income, Consolidated Statement of
Financial Position, Consolidated Statement of
Changes in Equity, Consolidated Statement of Cash
Flows, Company Balance Sheet, Company
Statement of Changes in Equity, and the related
notes, including the accounting policies in note 2 to
the consolidated financial statements and note 1 to
the parent company financial statements.

In our opinion:

— the financial statements give a true and fair
view of the state of the Group’s and of the 
parent Company’s affairs as at 31 December 
2017 and of the Group’s profit for the year then 
ended;  

— the Group financial statements have been 
properly prepared in accordance with 
International Financial Reporting Standards as 
adopted by the European Union;  

— the parent Company financial statements have 
been properly prepared in accordance with UK 
accounting standards, including FRS 101 
Reduced Disclosure Framework; and  

— the financial statements have been prepared in 
accordance with the requirements of the 
Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS 
Regulation. 

Basis for opinion  

We conducted our audit in accordance with 
International Standards on Auditing (UK) (“ISAs 
(UK)”) and applicable law.  Our responsibilities are 
described below.  We believe that the audit 
evidence we have obtained is a sufficient and 
appropriate basis for our opinion.  Our audit opinion 
is consistent with our report to the audit 
committee.  

We were appointed as auditor by the shareholders on 23 
April 2010.  The period of total uninterrupted engagement 
is for the eight financial years ended 31 December 2017.  
We have fulfilled our ethical responsibilities under, and 
we remain independent of the Group in accordance with, 
UK ethical requirements including the FRC Ethical 
Standard as applied to listed public interest entities.  No 
non-audit services prohibited by that standard were 
provided.  

Overview

Materiality: group 
financial 
statements as a 
whole

£0.87m (2016: £1.0m)

4.8% (2016: 4.6%) of continuing
profit before tax and exceptional 
items

Coverage

96% (2016: 87%) of group 
absolute profit before tax*

Risks of material misstatement

vs 2016

Recurring risks

Recoverability of group 
goodwill and of parent’s 
investment in subsidiaries 

Group and parent: 
Perpetual licence revenue

* This is the total profits and losses as a percentage of
the total profits and losses that made up Group profit
before tax

2. Key audit matters: our assessment of risks of material misstatement

Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the financial
statements and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified
by us, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and
directing the efforts of the engagement team.  We summarise below the key audit matters (unchanged from 2016), in
decreasing order of audit significance, in arriving at our audit opinion above, together with our key audit procedures to address
those matters and, as required for public interest entities, our results from those procedures.  These matters were addressed,
and our results are based on procedures undertaken, in the context of, and solely for the purpose of, our audit of the financial
statements as a whole, and in forming our opinion thereon, and consequently are incidental to that opinion, and we do not
provide a separate opinion on these matters.

The risk

Our response

Recoverability of group goodwill 
and of parent’s investment in 
subsidiaries 

(Group goodwill: £142.1 million; 
2016: £146.7 million; Parent 
investment in subsidiaries: £222.6 
million, 2016: £222.6 million)

Refer to page 124 (Audit 
Committee Report), page 166 
(accounting policy) and page 193 
(financial disclosures).

The risk of recoverability of group 
goodwill and of the parent’s investment 
in subsidiaries has increased due to the 
group’s lower than originally expected 
financial results in 2017.

Forecast-based valuation

Goodwill in the group and the carrying 
amount of the parent company’s 
investments in subsidiaries are 
assessed for recoverability using a 
discounted cash flow model to calculate 
value in use (VIU). Due to the inherent 
uncertainty involved in forecasting and 
discounting future cash flows for a VIU 
model, this is one of the key 
judgemental areas that our audit 
concentrates on.

Our procedures included: 

- Benchmarking assumptions: In considering 
the reasonableness of key external inputs, 
such as projected long term economic 
growth and discount rates, we compared the 
input assumptions to externally derived data. 
We utilised our internal valuation specialists 
to assist in the consideration of external 
benchmarks;

-

Sensitivity analysis: We performed sensitivity 
analysis which considered reasonably 
possible changes in assumptions and their 
impact on the valuation;

- Historical comparisons: We considered the 

historical accuracy of the Directors’ 
forecasts;

- Assessing transparency: We assessed the 
adequacy of the Group’s disclosures in 
respect of impairment testing and whether 
the disclosures about the sensitivity of the 
outcome of the impairment assessment to 
changes in key assumptions properly reflect 
the risks inherent in the key assumptions 
and meet the requirements of relevant 
accounting standards;

- We assessed the adequacy of the parent 
company’s disclosures in respect of the 
investment in subsidiaries.

Our results

- The results of our testing were satisfactory 
and we consider the carrying value of goodwill 
in the group and the parent company’s 
investment in subsidiaries to be acceptable
(2016: acceptable).

 SDL Annual Report  |  155

Independent Auditors Report

2. Key audit matters: our assessment of risks of material misstatement (continued)

Group and Parent: 
Perpetual licence revenue

Group: (£15.9 million; 2016: £21.3 
million)

Refer to page 124 (Audit 
Committee Report), page 166 
(accounting policy) and page 175 
(financial disclosures).

Parent: (£1.1 million; 2016: £1.8 
million)

Refer to page 210 (accounting 
policy).

The risk

Our response

Subjective estimate

Our procedures included: 

-

Perpetual licence revenue recognition is 
considered a significant audit risk as 
there can be significant judgement 
required in allocating the consideration 
receivable to each element of the 
contract, which requires estimation of 
the fair value of the delivered and 
undelivered elements of the contract. 

This judgement could materially affect 
the timing and quantum of revenue and 
profit recognised in each period.

Tests of details: We inspected those
contracts contributing the highest levels of
perpetual licence revenue. We considered
the appropriateness of the Directors’
judgements in determining the fair value of
each element of the selected contracts by
reference to standalone selling prices, day
rates for consultancy and training, support
and maintenance rates and renewal rates;

- Where appropriate, we agreed elements of
the selected contracts that have been
delivered to proof of delivery;

- Assessing transparency: We assessed the

adequacy of the Group and Parent’s
disclosures in respect of perpetual licence
revenue.

Our results

- We found the Group and Parent’s perpetual
licence revenue to be acceptable (2016:
acceptable).

3. Our application of materiality and an overview

of the scope of our audit

Continuing profit before tax and 
exceptional items
£18.0m (2016: £21.8m)

Materiality for the group financial statements as a 
whole was set at £0.87m (2016: £1.0m), 
determined with reference to a benchmark of 
continuing profit before tax normalised to exclude 
exceptional items as disclosed in note 4, of which 
it represents 4.8% (2016: 4.6%).

Materiality for the parent company financial 
statements as a whole was set at £0.6m (2016:
£0.8m), determined with reference to a 
benchmark of company total assets, of which it 
represents 0.17% (2016: 0.23%).

Group Materiality
£0.87m (2016: £1.0m)

£0.87m
Whole financial
statements materiality
(2016: £1.0m)

£0.7m
Range of materiality at 13 
components (£0.1m-£0.7m) 
(2016: £0.12m to £0.8m)

We agreed to report to the Audit Committee any 
corrected or uncorrected identified misstatements 
exceeding £0.04m (2016: £0.05m), in addition to 
other identified misstatements that warranted 
reporting on qualitative grounds.

Continuing profit before tax
and exceptional items
Group materiality

£0.04m
Misstatements reported to the 
audit committee (2016: 
£0.05m)

Of the group's 64 (2016: 71) reporting 
components, we subjected eight (2016: ten) to full 
scope audits for group purposes and six (2016: 
five) to specified risk-focused audit procedures. 
This includes specified procedures performed over 
exceptional items. The latter were not individually 
financially significant enough to require a full scope 
audit for group purposes, but did present specific 
individual risks that needed to be addressed. The 
components within the scope of our work 
accounted for the percentages illustrated opposite.

The remaining 6% (2016: 10%) of total group 
revenue, 4% (2016: 13%) of absolute group profit 
before tax and 4% (2016: 10%) of total group 
assets is represented by 50 (2016: 56) reporting 
components, none of which individually 
represented more than 1% (2016: 3%) of any of 
total group revenue, group profit before tax or total 
group assets.

The Group team instructed component auditors as 
to the significant areas to be covered, including 
the relevant risks detailed above and the 
information to be reported back. The Group team 
approved the component materialities, which 
ranged from £0.1m to £0.7m (2016: £0.12m to
£0.8m), having regard to the mix of size and risk 
profile of the Group across the components.

The Group team visited seven component 
locations in the US, UK, the Netherlands and 
Republic of Ireland (2016: nine components in the 
US, UK and the Netherlands), to assess the audit 
risk and strategy. Video and telephone conference 
meetings were also held with these component 
auditors and all others that were not physically 
visited. At these visits and meetings, the findings 
reported to the Group team were discussed in 
more detail, and any further work required by the 
Group team was then performed by the 
component auditor.

The work on seven of the 14 components (2016: 
seven of the 15 components) was performed by 
component auditors and the rest, including the 
audit of the parent company, was performed by 
the Group team.

Group revenue

Absolute  group profit 
before tax

18

11

94%

(2016 90%)

79

76

2

4

96%

(2016 87%)

83

94

Group total assets 

8

5

96%

(2016 90%)

85

88

Full scope for group audit purposes 2017

Specified risk-focused audit procedures 2017

Full scope for group audit purposes 2016

Specified risk-focused audit procedures 2016

Residual components

Independent Auditors Report

4. We have nothing to report on going concern

Disclosures of principal risks and longer-term viability  

We are required to report to you if:

— we have anything material to add or draw attention to
in relation to the directors’ statement in note 2 to the 
financial statements on the use of the going concern 
basis of accounting with no material uncertainties that 
may cast significant doubt over the Group and 
Company’s use of that basis for a period of at least 
twelve months from the date of approval of the 
financial statements; or  

— if the related statement under the Listing Rules set out 
on page 112 is materially inconsistent with our audit 
knowledge.  

We have nothing to report in these respects. 

5. We have nothing to report on the other information in

the Annual Report

The directors are responsible for the other information
presented in the Annual Report together with the financial
statements.  Our opinion on the financial statements does
not cover the other information and, accordingly, we do not
express an audit opinion or, except as explicitly stated
below, any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in
doing so, consider whether, based on our financial
statements audit work, the information therein is materially
misstated or inconsistent with the financial statements or
our audit knowledge.  Based solely on that work we have
not identified material misstatements in the other
information.

Strategic report and directors’ report

Based solely on our work on the other information:

— we have not identified material misstatements in the

strategic report and the directors’ report;  

— in our opinion the information given in those reports 
for the financial year is consistent with the financial 
statements; and  

— in our opinion those reports have been prepared in 

accordance with the Companies Act 2006.  

Directors’ remuneration report  

In our opinion the part of the Directors’ Remuneration 
Report to be audited has been properly prepared in 
accordance with the Companies Act 2006.  

Based on the knowledge we acquired during our financial 
statements audit, we have nothing material to add or 
draw attention to in relation to:  

— the directors’ confirmation within the Viability 

Statement (page 93) that they have carried out a 
robust assessment of the principal risks facing the 
Group, including those that would threaten its 
business model, future performance, solvency and 
liquidity; 

— the Principal Risks and Uncertainties disclosures 

describing these risks and explaining how they are 
being managed and mitigated; and  

— the directors’ explanation in the Viability Statement of 
how they have assessed the prospects of the Group, 
over what period they have done so and why they 
considered that period to be appropriate, and their 
statement as to whether they have a reasonable 
expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over 
the period of their assessment, including any related 
disclosures drawing attention to any necessary 
qualifications or assumptions.  

Under the Listing Rules we are required to review the 
Viability Statement.  We have nothing to report in this 
respect.  

Corporate governance disclosures  

We are required to report to you if:

— we have identified material inconsistencies between 
the knowledge we acquired during our financial 
statements audit and the directors’ statement that 
they consider that the annual report and financial 
statements taken as a whole is fair, balanced and 
understandable and provides the information 
necessary for shareholders to assess the Group’s 
position and performance, business model and 
strategy; or  

— the section of the annual report describing the work 
of the Audit Committee does not appropriately 
address matters communicated by us to the Audit 
Committee.

We are required to report to you if the Corporate 
Governance Statement does not properly disclose a 
departure from the eleven provisions of the UK 
Corporate Governance Code specified by the Listing 
Rules for our review.  

We have nothing to report in these respects.  

158  |  SDL Annual Report

6. We have nothing to report on the other matters on
which we are required to report by exception

Under the Companies Act 2006, we are required to report
to you if, in our opinion:

— adequate accounting records have not been kept by the
parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or  

— the parent Company financial statements and the part 

of the Directors’ Remuneration Report to be audited 
are not in agreement with the accounting records and 
returns; or  

— certain disclosures of directors’ remuneration specified 

by law are not made; or  

— we have not received all the information and 

explanations we require for our audit.  

We have nothing to report in these respects. 

7. Respective responsibilities

Directors’ responsibilities

As explained more fully in their statement set out on page 
150, the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give 
a true and fair view; such internal control as they determine 
is necessary to enable the preparation of financial 
statements that are free from material misstatement, 
whether due to fraud or error; assessing the Group and 
parent Company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern; 
and using the going concern basis of accounting unless they 
either intend to liquidate the Group or the parent Company 
or to cease operations, or have no realistic alternative but to 
do so.

Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or other 
irregularities (see below), or error, and to issue our opinion in 
an auditor’s report.  Reasonable assurance is a high level of 
assurance, but does not guarantee that an audit conducted 
in accordance with ISAs (UK) will always detect a material 
misstatement when it exists.  Misstatements can arise from 
fraud, other irregularities or error and are considered 
material if, individually or in aggregate, they could 
reasonably be expected to influence the economic decisions 
of users taken on the basis of the financial statements.
A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities.

Irregularities – ability to detect

Our audit aimed to detect non-compliance with relevant laws 
and regulations (irregularities) that could have a material effect 
on the financial statements. In planning and performing our 
audit, we considered the impact of laws and regulations in the 
specific areas of anti-bribery and corruption, employment law 
and data protection, recognising the broad geographical spread 
and nature of the group’s operations. We identified these 
areas through discussion with the directors and other 
management (as required by auditing standards), and from 
inspection of the group’s regulatory and legal correspondence. 
In addition we had regard to laws and regulations in other areas 
including financial reporting, and company and taxation 
legislation.

We considered the extent of compliance with those laws and 
regulations that directly affect the financial statements, being 
anti-bribery and corruption, employment law and data 
protection, as part of our procedures on the related financial 
statement items. For the remaining laws and regulations, we 
made enquiries of directors and other management (as 
required by auditing standards), and inspected correspondence 
with regulatory and licensing authorities, as well as legal 
correspondence.

We communicated identified laws and regulations throughout 
our team and remained alert to any indications of non-
compliance throughout the audit. This included discussions 
with component teams with a request to report on any 
indications of potential existence of irregularities in these area, 
or other areas directly identified by the component team.

As with any audit, there remained a higher risk of non-detection 
of irregularities, as these may involve collusion, forgery, 
intentional omissions, misrepresentations, or the override of 
internal controls.

8. The purpose of our audit work and to whom we owe our

responsibilities

This report is made solely to the Company’s members, as a
body, in accordance with Chapter 3 of Part 16 of the
Companies Act 2006.  Our audit work has been undertaken
so that we might state to the Company’s members those
matters we are required to state to them in an auditor’s
report and for no other purpose.  To the fullest extent
permitted by law, we do not accept or assume
responsibility to anyone other than the Company and the
Company’s members, as a body, for our audit work, for this
report, or for the opinions we have formed.

Simon Haydn-Jones (Senior Statutory Auditor)  

for and on behalf of KPMG LLP, Statutory Auditor  

Chartered Accountants  

Arlington Business Park

Reading 

RG7 4SD

6 March 2018

 SDL Annual Report  |  159

Consolidated Financial Statements and Related Notes 

C O N S O L I D A T E D   I N C O M E   S T A T E M E N T 
for the Year Ended 31 December 2017

Sale of goods

Rendering of services

Revenue

Cost of sales

Gross profit

2017
Continuing
£m

2017  
Discontin-
ued £m

Notes

26.4

259.3

 3

285.7

1.6

0.4

2.0

Total
£m

28.0

259.7

287.7

2016
Continuing
£m

2016 
Discontin-
ued £m

23.3

241.4

264.7

17.1

8.1

25.2

Total
£m

40.4

249.5

289.9

 (136.7)

 (1.9)

 (138.6)

 (120.7)

 (10.8)

 (131.5)

149.0

0.1

149.1

144.0

14.4

158.4

Administrative expenses

 4

 (134.0)

 (5.8)

 (139.8)

 (133.0)

 (20.2)

 (153.2)

Operating profit / (loss)

Operating profit / (loss) before tax, 
amortisation and exceptional items

Amortisation of intangible assets

Exceptional items

Operating profit / (loss)

Profit / (loss) on disposal of Non-Core 
business

Finance cost

Profit/(loss) before tax

Profit / (loss) before tax, amortisation and 
exceptional items

Amortisation of intangible assets

Exceptional items

Profit/(loss) before tax

Tax (charge) / credit (including exceptional 
credit of £4.6m relating to Continuing 
Operations, 2016; £nil)

Profit / (loss) for the year attributable to 
equity holders of the parent

Earnings per ordinary share – basic (pence)

Earnings per ordinary share – diluted 
(pence)

 4

 4

 3

-

4

 4

 5

 7

7

15.0

22.0

(4.0)

(3.0)

15.0

 -

 -

15.0

22.0

(4.0)

(3.0)

15.0

(1.2)

(5.7)

(3.0)

 -

(2.7)

(5.7)

20.6

 -

14.9

17.6

 -

(2.7)

14.9

(0.2)

9.3

19.0

(4.0)

(5.7)

9.3

20.6

 -

29.9

39.6

(4.0)

(5.7)

29.9

(1.4)

11.0

27.0

(5.2)

(10.8)

11.0

 -

-

11.0

27.0

(5.2)

(10.8)

11.0

(2.7)

(5.8)

(3.5)

-

(2.3)

(5.8)

5.2

23.5

(5.2)

(13.1)

5.2

(21.0)

(21.0)

 -

-

(26.8)

(15.8)

(24.5)

2.5

-

(5.2)

(2.3)

(13.1)

(26.8)

(15.8)

0.4

(2.3)

13.8

14.7

28.5

8.3

(26.4)

(18.1)

16.9

16.8

17.9

17.9

34.8

34.7

10.2

10.1

(32.5)

(22.3)

(32.2)

(22.1)

Adjusted earnings per ordinary share (basic and diluted) are shown in note 7.

160  |  SDL Annual Report

 
 
 
 
 
 
 
 
C O N S O L I D A T E D   S T A T E M E N T   
O F   C O M P R E H E N S I V E   I N C O M E 
for the Year Ended 31 December 2017

Profit / (Loss) for the period

Currency translation differences on foreign operations

Currency translation differences on foreign currency quasi equity 
loans to foreign subsidiaries

Notes

2017 £m

2016 £m

28.5

2.0

(7.8)

 (18.1)

 21.7

 (0.5)

Income tax credit / (charge) on currency translation differences on 
foreign currency quasi equity loans to foreign subsidiaries

 5

1.3

 (0.2)

Other comprehensive (Expense) / Income

Total comprehensive income

(4.5)

24.0

 21.0

 2.9

All the total comprehensive income is attributable to equity holders of the parent Company. Currency 
translation differences on foreign operations including quasi equity loans and their related tax impacts 
may all be reclassified to the Income Statement upon disposal of that operation. 

 SDL Annual Report  |  161

 
 
 
 
 
Consolidated Financial Statements and Related Notes 

C O N S O L I D A T E D   S T A T E M E N T   
O F   F I N A N C I A L   P O S I T I O N 
at 31 December 2017

Notes

2017 £m

2016 £m

 8

 9

 5

 12

 13

 14

 17

 15

 16

 5

 17

 18

9.6

152.9

11.2

1.9

175.6

82.7

2.6

22.7

-

108.0

283.6

(78.3)

(10.6)

(1.6)

-

(90.5)

(0.7)

 -

(0.4)

(2.9)

(4.0)

5.3

151.9

8.4

2.0

167.6

81.0

0.9

21.3

7.1

110.3

277.9

(88.5)

(7.4)

(1.1)

(7.4)

(104.4)

(1.6)

-

(1.1)

(2.1)

(4.8)

(94.5)

(109.2)

189.1

168.7

 0.8

100.7

63.1

24.5

189.1

 0.8

99.2

39.7

29.0

168.7

Assets

Non current assets

Property, plant and equipment

Intangible assets

Deferred tax asset

Rent and other deposits

Current assets

Trade and other receivables

Corporation tax

Cash and cash equivalents

Assets held for sale

Total assets

Current liabilities

Trade and other payables

Current tax liabilities

Provisions 

Liabilities held for sale

Non current liabilities

Other payables

Loans and overdraft

Deferred tax liability

Provisions

Total liabilities

Net assets

Equity

Share capital

Share premium account

Retained earnings

Foreign exchange differences 

Total equity

Approved by the Board of Directors on 6 March 2018

Adolfo Hernandez
Director

162  |  SDL Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I D A T E D   S T A T E M E N T 
O F   C H A N G E S   I N   E Q U I T Y 
for the Year Ended 31 December 2017

Share
 Capital
£m

 Share
 Premium
 Account
£m

Retained 
Earnings
£m

 Foreign 
Exchange 
Differences
£m

At 1 January 2016

Loss for the period

Other comprehensive income

Total comprehensive income

Deferred income taxation on share 
based payments* (Note 5)

Arising on share issues*

Dividend paid*

Share based payments*

 0.8

98.5

-

-

-

-

-

-

-

-

-

-

-

0.7

-

-

At 31 December 2016

 0.8

99.2

59.6

(18.1)

-

(18.1)

(0.2)

-

(2.5)

0.9

39.7

29.0

168.7

Share
 Capital
£m

 Share
 Premium
 Account
£m

Retained 
Earnings
£m

 Foreign 
Exchange 
Differences
£m

At 1 January 2017

 0.8

99.2

Profit for the period

Other comprehensive income

Total comprehensive income

Deferred income taxation on share 
based payments* (Note 5)

Arising on share issues*

Dividend paid*

Share based payments*

-

-

-

-

-

-

-

-

-

-

-

1.5

-

-

At 31 December 2017

 0.8

100.7

39.7

28.5

-

28.5

(0.2)

-

(5.1)

0.2

63.1

*These amounts relate to transactions with owners of the Company recognised directly in equity.

The amounts above are all attributable to equity holders of the parent company

 Total
£m

166.9

(18.1)

21.0

2.9

(0.2)

0.7

(2.5)

0.9

 Total
£m

168.7

28.5

(4.5)

24.0

(0.2)

1.5

(5.1)

0.2

8.0

-

21.0

21.0

-

-

-

-

29.0

-

(4.5)

(4.5)

-

-

-

-

24.5

189.1

 SDL Annual Report  |  163

 
 
Consolidated Financial Statements and Related Notes 

C O N S O L I D A T E D   S T A T E M E N T   
O F   C A S H   F L O W S 
for the Year Ended 31 December 2017

Notes

2017 £m

2016 £m

Profit / (loss) for the year

Tax expense

Profit / (loss) before tax

Depreciation of property, plant and equipment

Amortisation of intangible assets

(Profit) / loss on disposal of Discontinued Operations

Share based payments

Increase in trade and other receivables

(Decrease) / Increase in trade and other payables

Foreign exchange loss / (gain)

Income tax paid

Cash generated from operations

 8

 9

Cash generated from Continuing Operations before exceptional items

Cash absorbed by Discontinued Operations

Cash outflow from exceptional items

Cash generated from operations

Cash flows from investing activities

Payments to acquire property, plant & equipment

Payments to acquire intangible assets

Receipts / (payments) on disposal of Discontinued Operations

3

Net cash flows from investing activities

Cash flows from financing activities

Net proceeds from issue of ordinary share capital

Repayment of borrowings

Dividends paid

Interest paid

Net cash flows from financing activities

Increase in cash and cash equivalents 

Movement in cash and cash equivalents

Cash and cash equivalents at the start of year

Increase in cash and cash equivalents

Effect of exchange rates on cash and cash equivalents

Cash and cash equivalents at end of year

 20

164  |  SDL Annual Report

28.5

1.4

29.9

2.9

4.0

(20.6)

0.2

(1.7)

(11.4)

0.2

(2.9)

0.6

11.3

(3.7)

(7.0)

0.6

(6.3)

(9.6)

22.2

6.3

1.2

-

(5.1)

-

(3.9)

3.0

21.3

3.0

(1.6)

22.7

 (18.1)

 2.3

 (15.8)

 3.5

 5.2

 21.0

 0.9

 (11.8)

17.4

 (1.8)    

 (6.5)

 12.1

27.5

(4.4)

(11.0)

12.1

 (2.3)

 -

(1.6)

 (3.9)

 0.7

 (4.8)

 (2.5)

 (0.1)

 (6.7)

 1.5

17.2

 1.5

 2.6

 21.3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S   T O   T H E   A C C O U N T S 
for the Year Ended 31 December 2017

1  |  Corporate Information
The consolidated financial statements of SDL plc 
(the ‘Group’) for the year ended 31 December 
2017 were authorised for issue in accordance 
with a resolution of the Directors on 6 March 
2018. SDL plc is a public limited company 
incorporated and domiciled in England whose 
shares are publicly traded on the London 
Stock Exchange. The consolidated financial 
statements of SDL plc and its subsidiaries have 
been prepared in accordance with International 
Financial Reporting Standards (as adopted by the 
European Union).

The principal activities of the Group are 
described in Note 3.

2  |  Accounting Policies
Basis of accounting

The consolidated financial statements of SDL 
plc and its subsidiaries have been prepared 
in accordance with International Financial 
Reporting Standards as adopted by the EU as 
relevant to the financial statements of SDL plc. 
The Company has elected to prepare its parent 
company financial statements in accordance with 
FRS 101 and these are presented on pages 207 
to 218. The consolidated financial statements 
are prepared on a historical cost basis, except for 
derivative financial instruments that have been 
measured at fair value.

The consolidated financial statements are 
presented in UK sterling and all values are 
rounded to the nearest hundred thousand 
except where otherwise indicated. 

Going Concern

In line with UK Corporate Governance Code 
requirements the Directors have made enquiries 
concerning the potential of the business to 
continue as a going concern. Enquiries included 
a review of performance in 2017, 2018 annual 
plans, the Group’s 3 year long term plan, a 
review of working capital including the liquidity 
position, financial covenant compliance and 
a review of current cash levels. The group 
continues to be cash generating and is debt free 
with no concerns over future cash requirements. 
As a result, the Directors have a reasonable 
expectation that the group has adequate 
resources to continue in operational existence 
for a 12 month period from the date of approval 

of these accounts. Given this expectation, they 
have continued to adopt the going concern basis 
in preparing the financial statements.

Changes in accounting policy

The accounting policies adopted are consistent 
with those of the previous financial year. 

Basis of preparation of consolidated financial 
statements

The consolidated financial statements include 
the results of the Company and all its subsidiaries 
for the full year or, in the case of disposal, from 
the date control is transferred from the Group. 
Subsidiaries are entities controlled by the Group. 
The Group controls an entity when it is exposed 
to, or has rights to, variable returns from its 
involvement with the entity and has the ability to 
affect those returns through its power over the 
entity. 

Business combinations

The Group has elected not to apply IFRS 3 
retrospectively to business combinations that 
took place before the date of 1 January 2004. 
As a result, goodwill recognised as an asset at 
31 December 2003 is recorded at its carrying 
amount and is not amortised. The purchase 
method of accounting is used to account for the 
acquisition of subsidiaries by the Group. The 
cost of an acquisition is measured as the fair 
value of the assets, equity instruments issued 
and liabilities incurred or assumed at the date 
of exchange. Identifiable assets and liabilities 
acquired and contingent liabilities assumed in 
a business combination are measured initially 
at their fair values at the acquisition date, 
irrespective of the extent of any non-controlling 
interest. The excess of the cost of acquisition 
over the fair value of the Group’s share of the 
identifiable net assets acquired is recorded as 
goodwill. Transaction costs are expensed as 
incurred. If the cost of acquisition is less than 
the fair value of the net assets of the subsidiary 
acquired, the difference is recognised directly 
in the income statement. If the business 
combination allows for a provision of deferred or 
contingent consideration, this will be provided in 
the accounts at the fair value. Any changes to the 
fair value of deferred or contingent consideration 
are recognised in income statement. If the 
business combination allows for deferred 
compensation this will be recognised in the 
income statement over the service period.

 SDL Annual Report  |  165

Consolidated Financial Statements and Related Notes

Intangible assets: Goodwill 

Following initial recognition, goodwill is 
measured at cost less any accumulated 
impairment losses. Goodwill is reviewed for 
impairment annually or more frequently if 
events or changes in circumstances indicate 
that the carrying value may be impaired. As 
at the acquisition date, any goodwill acquired 
is allocated to each of the cash generating 
units (CGUs) expected to benefit from the 
combination’s synergies. 

A CGU is the smallest identifiable group of 
assets that generate cash inflows that are largely 
independent of the cash inflows from other 
assets. For the purpose of impairment testing, 
CGUs, to which goodwill has been allocated, are 
aggregated so that the level at which impairment 
is tested reflects the lowest level at which 
goodwill is monitored for internal reporting 
purposes. This is usually the relevant operating 
segment within the Group.

Impairment is determined by assessing the 
recoverable amount of the CGU or group of 
CGUs, to which the goodwill relates. Where 
the recoverable amount of the CGU or group 
of CGUs is less than the carrying amount, an 
impairment loss is recognised. 

Goodwill arising on acquisitions pre 1 January 
2004 was capitalised and amortised over its 
useful economic life, which was presumed to be 
8 years. Any goodwill remaining on the balance 
sheet at 1 January 2004 is not amortised after 
1 January 2004, but is also subject to annual 
impairment reviews.

Intangible assets: Other

Intangible assets acquired separately are 
capitalised at cost and from a business 
acquisition are capitalised at fair value as 
at the date of acquisition. Following initial 
recognition, intangible assets are held at cost 
less accumulated amortisation and provision for 
impairment. Intangible assets are amortised on 
a straight-line basis over their useful economic 
lives, which are reassessed annually together 
with any assessment of residual value. The useful 
lives of these intangible assets are assessed over 
the expected period that benefits accrue to the 
Group. Amortisation is charged as a separate line 
item on the income statement. 

Customer relationship intangible assets are 
amortised on a straight-line basis over their 
estimated useful life of between 5 and 7 years. 
Intellectual property and Software assets are 

amortised on a straight-line basis over their 
estimated useful life of between 5 and 10 years.

Intangible assets: Impairment of assets

An impairment loss is recognised for the amount 
by which the asset’s carrying amount exceeds its 
recoverable amount. The recoverable amount 
is the higher of an asset’s fair value less costs 
to sell and its value in use, where value in use is 
calculated as the present value of the future cash 
flows expected to be derived from the asset. For 
the purpose of assessing impairment, assets are 
grouped at the lowest levels for which there are 
separately identifiable cash flows (CGUs).

Property, plant and equipment 

Property, plant and equipment are stated 
at historical cost less depreciation and any 
impairment in value.  Historical cost includes 
the expenditure that is directly attributable to 
the acquisition of the assets. All other repairs 
and maintenance are charged to the income 
statement during the financial period in which 
they are incurred. Depreciation is provided to 
write off the cost less the estimated residual 
value based on prices at the balance sheet date 
of property, plant and equipment over their 
estimated useful economic lives as follows:

Useful economic lives and residual values are 
assessed annually.

An item of property, plant and equipment is 
derecognised upon disposal or when no future 
economic benefits are expected to arise from 
the continued use of the asset. Any gain or loss 
arising on derecognising the asset (calculated 
as the difference between the net disposal 
proceeds and the carrying amount of the item) is 
included in the income statement in the year the 
item is derecognised.

Revenue

Revenue is recognised to the extent that it is 
probable that the economic benefits will flow 
to the Group and the revenue can be measured 
reliably. The following specific recognition 
criteria must also be met before revenue is 
recognised:

166  |  SDL Annual Report

Leasehold improvementsThe lower of ten years or the lease term straight lineComputer equipment4-5 years straight lineFixtures and fittings20% reducing balance•  Multi element arrangements

For multiple element arrangements, revenue 
is allocated to each element based on fair 
value regardless of any separate prices 
stated within the contract. The portion 
of the revenue allocated to an element is 
recognised when the revenue recognition 
criteria for that element have been met.

•  Rendering of services

Revenue on service contracts is recognised 
only when their outcomes can be foreseen 
with reasonable certainty and is based on 
the percentage stage of completion of the 
contracts, calculated on the basis of costs 
incurred. Accrued and deferred revenue 
arising on contracts is included in trade 
receivables as accrued income and in trade 
and other payables as deferred income as 
appropriate. 

Support and maintenance contracts are 
invoiced in advance and normally run for 
periods of 12 months with automatic renewal 
on the anniversary date. Revenue in respect 
of support and maintenance contracts is 
recognised evenly over the contract period.

Managed services (hosting) fees are 
recognised over the term of the hosting 
contract on a straight-line basis.

Professional services and consulting 
revenue, where provided on a ‘time and 
expense’ basis, is recognised as the service 
is performed and on a percentage of 
completion basis where provided on a fixed 
price basis.

•  Sale of goods

Revenue from the sale of goods is recognised 
when the significant risks and rewards of 
ownership of the goods have passed to the 
buyer, usually on delivery of the goods.

Revenue on software licenses and upgrades 
is recognised on delivery, when there are no 
significant vendor obligations remaining and 
the collection of the resulting receivable is 
considered probable. In circumstances where 
a considerable future vendor obligation exists 
as part of a software licence and related 
services contract, revenue is recognised over 
the period that the obligation exists per the 
contract.

Foreign currencies

Transactions in foreign currencies are recorded 
using the rate of exchange ruling at the date of 

the transaction. Monetary assets and liabilities 
denominated in foreign currencies are translated 
using the rate of exchange ruling at the balance 
sheet date and the gains or losses on translation 
are included in the income statement. The 
assets and liabilities of overseas subsidiaries and 
branches are translated at the closing exchange 
rate. Income statements of such undertakings 
are translated at the average rate of exchange 
during the year. Gains and losses arising on 
these translations are recognised in Other 
Comprehensive Income and accumulated in a 
separate component of equity. As permitted by 
IFRS 1, SDL has elected to deem the cumulative 
amount of exchange differences arising on 
translation of the net investments in subsidiaries 
at 1 January 2004 to be nil.

Non-monetary assets and liabilities that are 
measured in terms of historical cost in a foreign 
currency are translated using the exchange rate 
at the date of the transaction.

Intra-company loans for which settlement 
is neither planned nor likely to occur in the 
foreseeable future are defined as quasi-equity 
loans. Currency translation differences on 
retranslation of these loans at the balance 
sheet date are recognised in the Statement 
of Comprehensive Income. On disposal, the 
associated currency translation differences are 
reclassified from equity to the income statement 
on disposal of the net investment in the 
subsidiary.

Hedge accounting

Where the Group uses derivative financial 
instruments such as foreign currency and 
interest rate contracts to hedge its risks 
associated with interest rate and foreign 
currency fluctuations, such derivative financial 
instruments are stated at fair value. The fair 
value of forward exchange contracts is calculated 
by reference to current forward exchange rates 
for contracts with similar maturity profiles. The 
fair value of interest rate contracts is determined 
by reference to market values for similar 
instruments. Where derivatives do not qualify 
for hedge accounting, any gains or losses arising 
from changes in fair value are taken directly to 
the income statement for the period.

Borrowing costs

Borrowing costs are recognised as an expense 
in the period in which they are incurred, unless 
they relate to capitalised assets.

 SDL Annual Report  |  167

Consolidated Financial Statements and Related Notes

Leases

Finance leases, which transfer to the Group 
substantially all the risks and benefits incidental 
to ownership of the leased item, are capitalised 
at the inception of the lease at the fair value of 
the leased asset or, if lower, at the present value 
of the minimum lease payments. Lease payments 
are apportioned between the finance charges and 
reduction of the lease liability so as to achieve 
a constant rate of interest on the remaining 
balance of the liability. Finance charges are 
recognised directly within the Income Statement.

Leases where the lessor retains substantially all 
the risks and benefits of ownership of the asset 
are classified as operating leases. Operating lease 
payments are recognised as an expense in the 
income statement on a straight-line basis over 
the lease term.

Incentives received from landlord

The aggregate benefit of incentives is recognised 
as a credit to the income statement over the life 
of the lease on a straight-line basis.

Pension cost

The company contributes to a group personal 
pension scheme for qualifying employees 
whereby it makes defined contributions to 
independently administered personal pension 
schemes. The company does not control any of 
the assets or have any ongoing liabilities with 
regard to the performance of and payments 
from these individual personal schemes. SDL 
Global Solutions (Ireland) Limited operates a 
separate defined contribution scheme whose 
assets are held separately from the company. The 
pension cost charge for both schemes represents 
contributions payable during the period. 

Provisions

Provisions are recognised when the Group has 
a present obligation (legal or constructive) as 
a result of a past event, it is probable that an 
outflow of resources embodying economic 
benefits will be required to settle the obligation 
and a reliable estimate can be made of the 
amount of the obligation. If the effect of the 
time value of money is material, provisions are 
discounted using a current pre-tax rate that 
reflects, where appropriate, the risks specific 
to the liability. Where discounting is used, the 
increase in the provision due to the passage of 
time is recognised as a finance cost.

Financial instruments

•  Non-derivative financial instruments

Non-derivative financial instruments 
comprise investments in equity and debt 
securities, trade and other receivables, cash 
and cash equivalents, loans and borrowings, 
and trade and other payables.

•  Trade and other receivables

Trade and other receivables are recognised 
initially at fair value. Subsequent to initial 
recognition they are measured at amortised 
cost using the effective interest method, less 
any impairment losses.

•  Trade and other payables

Trade and other payables are recognised 
initially at fair value. Subsequent to initial 
recognition they are measured at amortised 
cost using the effective interest method.

•  Cash and cash equivalents

Cash and cash equivalents comprise cash 
balances and call deposits. Bank overdrafts 
that are repayable on demand and form 
an integral part of the Group’s cash 
management are included as a component 
of cash and cash equivalents for the purpose 
only of the cash flow statement.

• 

Interest-bearing borrowings
Interest-bearing borrowings are recognised 
initially at fair value less attributable 
transaction costs. Subsequent to initial 
recognition, interest-bearing borrowings are 
stated at amortised cost using the effective 
interest method. 

Derecognition of financial assets and liabilities

A financial asset or liability is generally 
derecognised when the contract that gives rise 
to it is settled, sold, cancelled or expires.

Where an existing financial liability is replaced by 
another from the same lender on substantially 
different terms, or the terms of an existing 
liability are substantially modified, such as 
exchange or modification, it is treated as a 
derecognition of the original liability and the 
recognition of the new liability, such that the 
difference in the respective carrying amounts 
together with any costs or fees incurred are 
recognised in the income statement. 

Taxation

The charge for current taxation is based on the 
results for the year as adjusted for items which 
are non-assessable or disallowed, based on tax 
rates that are enacted or substantively enacted 
at the balance sheet date. 

168  |  SDL Annual Report

Deferred income tax is provided, using the 
liability method, on temporary differences at 
the balance sheet date between the tax bases of 
assets and liabilities and their carrying amounts 
for financial reporting purposes.

Deferred income tax liabilities are recognised for 
all taxable temporary differences except:

•  where the deferred income tax liability 
arises from the initial recognition of an 
asset or liability in a transaction that is not a 
business combination and, at the time of the 
transaction, affects neither the accounting 
profit or loss nor taxable profit or loss; and

• 

in respect of taxable temporary differences 
associated with investments in subsidiaries, 
where the timing of the reversal of the 
temporary differences can be controlled and 
it is probable that the temporary differences 
will not reverse in the foreseeable future.

Deferred income tax assets are recognised for all 
deductible temporary differences, carry-forward 
of unused tax assets and unused tax losses, to 
the extent that it is probable that taxable profit 
will be available against which the deductible 
temporary differences, and the carry-forward of 
unused tax assets and unused tax losses can be 
utilised, except:

•  where the deferred income tax asset relating 
to the deductible temporary difference 
arises from the initial recognition of an 
asset or liability in a transaction that is not a 
business combination and, at the time of the 
transaction, affects neither the accounting 
profit or loss nor taxable profit or loss; and

• 

in respect of deductible temporary 
differences associated with investments in 
subsidiaries, deferred tax assets are only 
recognised to the extent that it is probable 
that the temporary differences will reverse 
in the foreseeable future and taxable profit 
will be available against which the temporary 
differences can be utilised.

The carrying amount of deferred income tax 
assets is reviewed at each balance sheet date 
and reduced to the extent that it is no longer 
probable that sufficient taxable profit will be 
available to allow all or part of the deferred 
income tax asset to be utilised.

In the United Kingdom, the Group is entitled 
to a tax deduction for amounts treated as 
remuneration on exercise of certain employee 

share options. As explained under ‘Share 
based payments’ below, a remuneration 
expense is recorded in the consolidated income 
statement over the period from the grant date 
to the vesting date of the relevant options. 
As there is a temporary difference between 
the accounting and tax bases, a deferred tax 
asset may be recorded. The deferred tax asset 
arising on share option awards is calculated as 
the estimated amount of tax deduction to be 
obtained in the future (based on the Group’s 
share price at the balance sheet date) pro-rated 
to the extent that the services of the employee 
have been rendered over the vesting period. 
If this amount exceeds the cumulative amount 
of the remuneration expense at the statutory 
rate, the excess is recorded directly in equity, 
against retained earnings. Similarly, current tax 
relief in excess of the cumulative amount of the 
remuneration expense at the statutory rate is 
also recorded in retained earnings. 

Deferred income tax assets and liabilities are 
measured at the tax rates that are expected to 
apply to the year when the asset is realised or 
the liability is settled, based on tax rates (and tax 
laws) that have been enacted or substantively 
enacted at the balance sheet date.

Income tax relating to items recognised directly 
in equity is recognised in equity and not in the 
income statement.

Revenues, expenses and assets are recognised 
net of the amount of VAT except:

•  where the VAT incurred on a purchase of 

goods and services is not recoverable from 
the taxation authority, in which case the VAT 
is recognised as part of the cost of acquisition 
of the asset or as part of the expense item as 
applicable; and

• 

trade receivables and payables are stated 
with the amount of VAT included.

The net amount of VAT recoverable from, or 
payable to, the taxation authority is included as 
part of receivables or payables in the balance 
sheet.

Share based payments

Employees (including Directors) of the Group 
receive remuneration in the form of share-based 
payment transactions, whereby employees 
render services in exchange for shares or rights 
over shares (‘Equity-settled transactions’).

 SDL Annual Report  |  169

Consolidated Financial Statements and Related Notes

The cost of equity-settled transactions with 
employees is measured by reference to the fair 
value at the date at which they are granted and 
is recognised as an expense over the vesting 
period, which ends on the date on which the 
relevant employees become fully entitled to 
the award. Fair value is determined by using 
an appropriate option pricing model. In valuing 
equity-settled transactions, no account is taken 
of any vesting conditions, other than conditions 
linked to the price of the shares of the company 
(market conditions). The volatility in the models 
is calculated by reference to historical share price.

The cost of equity-settled transactions is 
recognised, together with a corresponding 
increase in equity, on a cumulative straight 
line basis over the term from the date of grant 
to the date on which the relevant employees 
become entitled to the award (‘vesting date’). 
The cumulative expense recognised for equity 
settled transactions at each reporting date until 
the vesting date reflects the number of awards 
that, in the opinion of the Directors of the Group 
at that date, are expected to vest. 

No expense is recognised for awards that do not 
ultimately vest, except for awards where vesting 
is conditional upon a market condition, which are 
treated as vesting irrespective of whether or not 
the market condition is satisfied, provided that all 
other performance conditions are satisfied.

Where the terms of an equity-settled award 
are modified, as a minimum an expense is 
recognised as if the terms had not been modified. 
In addition, an expense is recognised over the 
remainder of the vesting period for any increase 
in the fair value of the transaction as a result 
of the modification, as measured at the date of 
modification.

Where an equity-settled award is cancelled, 
it is treated as if it had vested on the date of 
cancellation, and any expense not yet recognised 
for the award is recognised immediately. 
However, if a new award is substituted for 
the cancelled award, and designated as a 
replacement award on the date that it is granted, 
the cancelled and new awards are treated as if 
they were a modification of the original award, as 
described in the previous paragraph.

The Group has taken advantage of the transitional 
provisions of IFRS 2 in respect of equity-settled 
awards and has applied IFRS 2 only to equity-
settled awards granted after 7 November 2002 
that had not vested at 1 January 2005.

National Insurance on Share Option Grants: 
the anticipated National Insurance charge on 
gains made by employees over the period from 
date of grant of the option to the end of the 
performance period is provided.

Research and development costs

Research costs are expensed as incurred. 
Development expenditure is capitalised when 
its future recoverability can reasonably be 
regarded as assured and technical feasibility 
and commercial viability can be demonstrated. 
Where these criteria are not met the expenditure 
is expensed to the income statement. Following 
the initial capitalisation of the development 
expenditure the cost model is applied, 
requiring the asset to be carried at cost less any 
accumulated amortisation and accumulated 
impairment losses. Any expenditure capitalised 
is amortised over the period of expected future 
economic benefit from the related project. For 
capitalised development costs on balance sheet 
at 31 December 2017 this period is 3 to 5 years.

The carrying value of development costs is 
reviewed for impairment annually when the 
asset is not yet in use or more frequently when 
an indicator of impairment arises during the 
reporting year indicating that the carrying value 
may not be recoverable.

Development costs that are subject to 
amortisation are reviewed for impairment 
whenever events or changes in circumstances 
indicate that the carrying amount may not be 
recoverable. 

Exceptional Items

Exceptional items are those items that in 
management’s judgement should be disclosed 
separately by virtue of their size, nature or 
incidence to provide a better understanding 
of the financial performance of the Group. In 
determining whether an event or transaction is 
exceptional, management considers qualitative 
as well as quantitative factors such as frequency 
or predictability of occurrence. Exceptional items 
include significant costs of restructuring and 
other costs that are considered to be exceptional 
in nature.

Segment reporting

Segment results are those reported to the Chief 
Operating Decision Maker for the purpose of 

170  |  SDL Annual Report

making decisions about allocating resources to segments and assessing performance. These results 
include items directly attributable to a segment as well as those that can be allocated on a  
reasonable basis. 

New standards and interpretations not applied

A number of new standards and amendments to standards are effective for annual periods beginning 
after 1 January 2017 and earlier application is permitted; however the Group has not early adopted the 
following new or amended standards in preparing these consolidated financial statements.

IFRS 15 – Revenue from contracts with customers

IFRS 15 establishes a comprehensive framework for determining whether, how much and when revenue 
is recognised. It replaces existing revenue recognition guidance, including IAS 18 Revenue, IAS 11 
Construction Contracts and IFRIC 13 Customer Loyalty Programmes. IFRS 15 is effective for annual periods 
beginning on or after 1 January 2018, with early adoption permitted.

The Group is well progressed in its assessment of the impact of the adoption of IFRS 15 on its 
consolidated financial statements. The Group will make opening balance sheet adjustments arising 
from changes to the revenue recognition treatment of term licences and the capitalisation of certain 
commission costs. Whilst the Group’s IFRS 15 transition is not yet complete, the estimated impact of the 
restatement on its 2017 accounts, when the standard is adopted from 1 January 2018, is approximately 

£’m, DR/(CR)

Term licences

Capitalised commission

Total impact

Balance sheet as at
31 December 2016

Income Statement
2017

Balance sheet as at
31 December 2017

1.4

2.4

3.8

(1.7)

(0.5)

(2.2)

3.1

2.9

6.0

The Group’s Language Services contracts provide for the Group to be reimbursed for work as it is 
undertaken. Accordingly the Group will continue to recognise revenue over time, on a percentage of 
completion basis. The Group’s professional services work is carried out either on a time and materials 
basis, with revenue recognised at a point in time as work is performed or on a fixed price basis where 
revenue is recognised over time, on a percentage of completion basis.

The Group’s software licences are either perpetual, term or Software as a Service (SaaS) in nature. 

Under IFRS 15, revenue on perpetual and term licences, where there is no significant future vendor 
obligation, is recognised on delivery, less an allowance for future performance obligations. SaaS, support 
and maintenance and hosting contracts have material ongoing future performance obligations associated 
with them and hence revenue will be recognised over time. These policies are in line with the Group’s 
current accounting policies with the exception of the treatment of term licences. 

Term licences

In circumstances where a considerable future vendor obligation exists as part of a software licence and 
related services contract, SDL currently recognise revenue over the period that the obligation exists per 
the contract. Under IFRS 15, the provision of a licence over a period of time is not, in itself, considered 
an additional obligation on the vendor and therefore revenue for the licence element of such contracts 
will be recognised in full on delivery to the customer. The support and maintenance element of these 
contracts will be carved out and recognised over the support and maintenance and hosting (if applicable) 
service periods. The approximate impact on 2017 as the comparative period in the 2018 accounts will be 
to create a net accrued income balance sheet position of around £1.4m at 31 December 2016 and around 
£3.1m at 31 December 2017 and increase 2017 revenues by around £1.7m.

 SDL Annual Report  |  171

Consolidated Financial Statements and Related Notes

Commissions

IFRS 15 requires the deferral of direct costs 
relating to the sale of goods or services to be 
recognised in line with the revenue for those 
contracts. The Group has determined that 
these direct costs will be recognised over the 
contracted term of the contract, as additional 
renewal commissions are payable for future 
contract extensions. The estimated impact on 
the Group’s 2017 reported numbers, as the 
comparative period in the 2018 accounts, will 
be to create capitalised contract costs on the 
balance sheet of approximately £2.4m at 31 
December 2016 and approximately £2.9m at 
31 December 2017 and decrease 2017 income 
statement commission costs by approximately 
£0.5m. 

Transition plan

The Group has advanced the transition project 
during the year in order to quantify the amounts 
disclosed above and to develop systems and 
processes to appropriately recognise 2018 
revenues and costs under the new standard. 
This project has included a cross functional team 
reviewing existing contracts across the Group. 

The Group will use the retrospective adoption 
approach under which the Group will apply 
all of the requirements of IFRS 15 to each 
comparative period presented and adjust the 
2017 comparatives within the 2018 consolidated 
financial statements 

The following new standards are not expected to 
have a material impact on the Group’s financial 
statements:

• 

IFRS 9 Financial Instruments, effective for 
periods beginning on or after 1 January 2018
The actual impact of adopting IFRS9 on the 
Group’s consolidated financial statements 
in 2018 is not known and cannot be reliably 
estimated because it will be dependent on 
the financial instruments that the Group 
holds and economic conditions at that 
time as well as accounting elections and 
judgements that it will make in the future. 
However, given current financial instruments 
in place it is not expected to have a significant 
impact on SDL’s financial statements.

• 

IFRS 16 Leases, effective for periods 
beginning on or after 1 January 2019
IFRS 16 introduces a single, on-balance 
sheet accounting model for lessees. A lessee 
recognises a right-of-use asset representing 
its right to use the underlying asset and a 

lease liability representing its obligation to 
make lease payments.

The group has started an initial assessment 
to identify the impact which is not expected 
to be significant on SDL’s Profit After Tax. Due 
to presentational differences internal EBITDA 
measures will be impacted and the recording 
of leases will make a significant adjustment to 
the balance sheet position.

• 

IFRIC Interpretation 22 Foreign Currency 
Transactions and Advance Consideration, 
effective for periods beginning on or after 1 
January 2018.

•  Amendments to IAS 40 Investment Property, 
effective for periods beginning on or after 1 
January 2018.

•  Applying IFRS 9 Financial Instruments with 

IFRS 4 Insurance Contracts – Amendments to 
IFRS 4, effective for periods beginning on or 
after 1 January 2018.

•  Annual Improvements to IFRSs – 2014-2016 
Cycle, effective for periods beginning on or 
after 1 January 2018.

•  Classification and Measurement of Share-

based Payment Transactions – Amendments 
to IFRS 2, effective for periods beginning on 
or after 1 January 2018.

Significant critical accounting judgements, 
estimates and assumptions

Judgements

The preparation of the Group’s consolidated 
financial statements requires management to 
make judgements, estimates and assumptions 
that affect the reported amounts of revenues, 
expenses, assets and liabilities, and the 
disclosure of contingent liabilities, at the end 
of the reporting period. However, uncertainty 
about these estimates and assumptions could 
result in outcomes that require a material 
adjustment to the carrying amount of the asset 
or liability affected in future periods.

In the process of applying the Group’s 
accounting policies, management has made 
the following judgements, which have the most 
significant effect on the amounts recognised in 
the consolidated financial statements:

Revenue – perpetual licence revenue
Perpetual licence revenue includes licenced 
software and related services. Where software 
is sold as a perpetual licence, revenue is 
typically recognised on delivery. Support and 

172  |  SDL Annual Report

maintenance and other services generally 
form part of the contract and the revenue 
is recognised as the services are performed. 
In these cases often significant judgement 
is required in allocating the consideration 
receivable to each element of the contract, 
which requires estimation of the fair value of 
the delivered and undelivered elements of the 
contract. This judgement could materially affect 
the timing and quantum of revenue and profit 
recognised in each period. Perpetual licence 
revenue in the year amounted to £15.9m in 2017 
(2016: £21.3m). 

Estimates and assumptions

The key assumptions and estimates concerning 
the future and other key sources of estimation 
uncertainty at the reporting date, that have 
significant risk of causing a material adjustment 
to the carrying amounts of assets and liabilities 
within the next financial year are discussed 
below:

Impairment
The determination of whether or not goodwill 
has been impaired requires an estimate to be 
made of the value in use of the cash generating 
unit or group of cash generating units to which 
goodwill has been allocated. The value in use 
calculation includes estimates about the future 
financial performance of the cash generating 
units, management’s estimates of discount 
rates, long-term operating margins and long-
term growth rates (note 11). If the results of 
the cash generating unit in a future period are 
materially adverse to the estimates used for the 
impairment testing, an impairment charge may 
be triggered.

Other estimates and assumptions

Revenue – rendering of services
Management makes estimates of the total 
costs that will be incurred by SDL on a contract 
by contract basis. Management reviews the 
estimate of total costs on each contract on 
an ongoing basis to ensure that the revenue 
recognised accurately reflects the proportion 
of the work done at the balance sheet date. All 
contracts are of short term nature. The majority 
of services work is invoiced on completion 
and the amount of year end work in progress 
amounted to £10.9m (2016: £12.8m).

Capitalised development costs
Development costs are capitalised from 
the point when its future recoverability can 
reasonably be regarded as assured and technical 

feasibility and commercial viability can be 
demonstrated. Significant Judgement is required 
to determine when, in the development process, 
these milestones have been met. Capitalised 
development costs at 31 December 2017 
amounted to £2.5m (2016: £nil). 

Taxes
Uncertainties exist with respect to the 
interpretation of complex tax regulations, 
including transfer pricing, and the amount and 
timing of future taxable income. Given the 
nature of the Group’s operating model, the wide 
range of international business relationships and 
the long-term nature and complexity of existing 
contractual agreements, differences arising 
between the actual results and the assumptions 
made, or future changes to such assumptions, 
could necessitate future adjustments to 
tax income and expense already recorded. 
Differences of interpretation may arise on a  
wide variety of issues depending on the 
conditions prevailing in the respective Group 
company’s domicile. 

Deferred tax assets are recognised for all unused 
tax losses to the extent that it is probable that 
taxable profit will be available against which the 
losses can be utilised. Management judgement 
is required to determine the amount of deferred 
tax assets that can be recognised, based upon 
the likely timing and the level of future taxable 
profits together with future tax planning 
strategies. Further details on taxes are disclosed 
in Note 5.

3  |  Segment Information 
The Group operates in the global content 
management and language translation 
industries. For management purposes, the Group 
is organised into business units based on the 
nature of their products and services. The Group 
had four operating segments as follows:

•  The Language Services segment is the 
provision of a translation service for 
customers’ multilingual content in multiple 
languages.

•  The Language Technologies segment is the 
sale of enterprise, desktop and statistical 
Machine Translation technologies together 
with associated consultancy services. 
•  The Global Content Technologies segment 
is content management and knowledge 
management technologies together with 
associated consultancy services.

 SDL Annual Report  |  173

Consolidated Financial Statements and Related Notes

•  The Non-Core Businesses segment includes the sale of campaign management, social media 
monitoring and marketing analytic and Fredhopper technologies together with associated  
consultancy services.

The Chief Operating Decision Maker, being the Group’s Chief Executive Officer, monitors the results 
of the operating segments separately for the purpose of making decisions about resource allocation 
and performance assessment prior to charges for tax, amortisation, exceptionals and profits/losses on 
disposal of business.

Total 
Revenue
£m

Depreciation
£m

Segment  
Adjusted PBTA
£m

184.5

48.6

52.6

2.0

287.7

1.7

0.7

0.5

-

2.9

9.5

4.9

7.6 

(3.0)

19.0

20.6

(9.7)

29.9

 Total 
Revenue
£m

Depreciation
£m

Segment  
Adjusted PBTA
£m

165.3

45.4

54.0

25.2

289.9

2.0

0.5

0.5

0.5

3.5

18.8

4.4

3.8

(3.5)

23.5

(21.0)

(18.3)

(15.8)

Year ended 31 December 2017

Language Services

Language Technologies

Global Content Technologies

Non-Core Businesses

Total

Profit on disposal

Amortisation and exceptional items

Profit before taxation

Year ended 31 December 2016

Language Services

Language Technologies

Global Content Technologies

Non-Core Businesses

Total

Loss on disposal

Amortisation and exceptional items

Loss before taxation

174  |  SDL Annual Report

 
 
Goodwill and intangibles recognised on consolidation are included in the country which initially acquired 
the business giving rise to the recognition of goodwill and intangibles.

 SDL Annual Report  |  175

Geographical analysis of continuing external revenues by country of domicile2017 £m2016 £mUK59.659.6USA99.692.9Republic of Ireland27.926.5Netherlands13.4 23.7Canada13.217.2 Belgium16.416.4Germany16.215.5Rest of World41.438.1287.7289.9Geographical analysis of continuing external revenues by destination2017 £m2016 £mUK37.139.8USA109.8113.9Netherlands19.619.0Canada12.613.3Belgium4.75.4Germany19.9 20.3Rest of World84.078.2287.7289.9Geographical analysis of non-current assets excluding deferred tax and rent deposits2017 £m2016 £mUK45.140.8USA64.862.9Rest of World52.653.5162.5157.2Consolidated Financial Statements and Related Notes

Discontinued Operations

The board announced its decision to sell the Non-Core Businesses, which represents a separate major line 
of business, in January 2016. The results of the Non-Core Businesses segment continue to be disclosed 
as Discontinued Operations in this year’s financial statements and prior periods show the results of 
discontinued operation separately from Continuing Operations.

The Group completed the sale of its Fredhopper and Social Intelligence businesses during the period. 

Following the impairment charged against the Group’s Non-Core segment in 2015, the proceeds of the 
Non-Core disposals were expected to be in line with the net book value of the related net assets and 
accordingly no impairment losses were recognised on classification of these operations as held for sale at 
31 December 2016. As the disposal of the group’s discontinued businesses completed, there was a gain 
or loss on disposal arising from the difference between the consideration received and the carrying value 
of assets in each business, including the allocation of goodwill to each business. Goodwill allocated to 
each business being disposed of is based upon the goodwill arising in the original business combination 
reduced by specific impairments recorded in prior periods. 

The sale of the Fredhopper business resulted in a gain on disposal of £21.3m and the sale of the Social 
Intelligence business resulted in a £0.7m loss on disposal in the period. 

*Restated to align with working capital methodology in 2017

Net cash used in investing activities includes the cash impact of the sale of businesses as set out below.

176  |  SDL Annual Report

Cash Flows generated from / (used in)  Discontinued Operations2017 £m2016 £m restated*Profit / (Loss) for the year14.7(26.4)Tax charge / (credit)0.2(0.4)Profit / (Loss) before tax14.9(26.8)(Profit) / Loss on disposal of Discontinued Operations(20.6)21.0Movements in working capital2.01.4Net cash generated from operating activities(3.7)(4.4)Net cash generated from / (used in) investing activities22.2(1.6)Net cash flows for the period18.5(6.0)Effect of disposal on the financial position of the group2017 £mIntangible assets3.8Trade and other receivables2.7Deferred income and other payables(4.9)Net assets1.6Net cash inflow22.2Profit on disposal of Discontinued Operations20.64  |  Other Revenue and Expenses

The net foreign exchange losses above arose due to movements in foreign currencies between the time 
of the original transaction and the realisation of the cash collection or spend, and the retranslation of 
foreign currency denominated intra-group balances. 

Research and development costs

Management continually review research and development expenditure to assess whether any costs 
meet the criteria for capitalisation. In addition to the amounts charged to the income statement the 
Group has capitalised £2.5m of research and development costs in the year. 

The Group has invested significantly in its development processes and governance during the year. The 
Group now operates the SAFe methodology (an industry standard approach developed by Computer 
Associates) across its development streams and, as a consequence, development work is now carried out 
on an agile basis. The strengthening of these processes and governance means that the Group is now able 
to demonstrate technical and commercial feasibility of certain development activities at an earlier stage 
of the development cycle and consequently meets the criteria for capitalisation under IAS 38

 SDL Annual Report  |  177

Group operating profit is stated after charging/(crediting)2017 £m2016 £mIncluded in administrative expenses:Research and development expenditure 26.425.9Bad debt charge0.20.2Depreciation of property, plant and equipment – owned assets2.93.5Amortisation of intangible assets4.05.2Operating lease rentals for plant and machinery0.10.2Operating lease rentals for land and buildings6.97.0Net foreign exchange losses0.51.8Share based payment charge0.21.5Auditor’s remuneration2017 £m2016 £mAudit of the Group financial statements0.40.4Other fees to auditors:• Local statutory audits for subsidiaries0.10.1• Taxation compliance services -0.4• Other services-0.2Consolidated Financial Statements and Related Notes

The Company operates a personal pension scheme for qualifying employees. Other Group companies 
contribute to defined contribution type arrangements for their qualifying members. The pension cost 
charge for the year represents contributions payable by the group to these schemes and amounted to 
£5.0m (2016: £4.8m).

178  |  SDL Annual Report

Staff costs2017 £m2016 £mWages and salaries127.0133.5Social security costs16.916.7Pension costs 5.04.8Expense of share based payments0.21.5149.1156.5The average number of employees during the year, including Executive Directors2017 Number2016 NumberAdministration and sales1,1731,234Production2,4742,3463,6473,580Exceptional Items2017 £m2016 £mContinuing OperationsRedundancy and other staff costs2.14.2Strategy development -2.8Relaunch of SDL-2.1Other exceptional items0.91.73.010.8Discontinued OperationsRedundancy and other staff costs0.82.3Other exceptional items1.9-2.72.35.713.12017
As a consequence of the disappointing financial 
results during 2017, the Group has commenced 
a significant restructuring programme to reduce 
costs. The programme will be completed in 
2018 and redundancy costs associated with this 
programme amounted to £2.1m in 2017. Normal 
trading redundancy costs are charged to the 
income statement as incurred.

Other exceptional costs of £0.9m primarily relate 
to dual running costs associated with relocation 
of the Group’s two principal UK offices. Costs 
associated with normal property relocations are 
charged to the income statement as incurred.

Discontinued exceptional relate to redundancy 
costs associated with employees that did not 
transfer with the Non-Core businesses (£0.8m) 
and professional fees and onerous lease charges 
associated with the disposals of the Non-Core 
businesses (£1.9m).

These costs, excluding the finalisation of the 
redundancy programme set out above in 
2018, are not expected to recur and have been 
separately disclosed in the income statement 
to provide a better guide to underlying business 
performance.

2016
The Group underwent a very significant 
reorganisation in 2015/6 including the 
departure of its then Chief Executive Officer in 
October 2015, the completion of the Group’s 
operational review in January 2016 (including the 
announcement of the disposal of the Non-Core 
businesses) and the appointment of a new Chief 
Executive Officer in April 2016. These events led 
to significant changes in senior personnel, the 
development of the new strategy, corporate 
rebranding and the reorganisation of operational 
and corporate structures. In addition the Group 
has incurred exceptional tax charges over the 
past two years.

In 2016, the Group incurred £13.1m of 
exceptional costs. These exceptional costs 
comprised:

•  Redundancy and retention costs due to the 
reorganisation of the Group in 2016 (£6.5m)

•  Professional fees and related charges 

associated with the strategy development 
(£2.8m)

•  Cost of relaunching SDL which included the 
costs of internal and external conferences 
to communicate our new strategy and the 
global relaunch of SDL’s brand and associated 
marketing collateral (£2.1m); and

•  Other exceptional costs includes provision 
for indirect tax liabilities and corporate 
consolidation exercises (£1.7m).

These significant exceptional costs incurred 
in 2016 were not expected to recur and 
therefore were separately disclosed in the 
income statement to provide a better guide to 
underlying business performance.

SDL is dedicated to 
supporting customers using 
SDL products through the 
post-sale process

 SDL Annual Report  |  179

Consolidated Financial Statements and Related Notes

5  |  Income Tax
(a) Income tax on profit:

An exceptional credit of £4.6m has been recognised in 2017. This credit has arisen from the recognition of 
previously unrecognised tax losses of £10.1m and tax credit associated with exceptional items charged to 
operating profit of £0.6m offset by a £2.8m transition tax charge arising from the US tax reform enacted 
in December 2017 and a £3.3m charge associated with the reduction in the value of the Group’s US 
deferred tax asset following the reduction of the US federal tax rate from 35% to 21%. The recognition of 
previously unrecognised tax losses in the year has been driven by the completion of s382 tax loss analyses 
in the US which have confirmed the availability of historic losses. Completion of these s382 analyses in 
2017 has removed the uncertainties that existed in the prior year, therefore driving recognition of these 
losses for the first time. 

180  |  SDL Annual Report

Consolidated income statement2017 £m2016 £mCurrent taxationUK Income tax chargeCurrent tax on income for the period-0.8Adjustments in respect of prior periods-(0.4)-0.4Foreign taxCurrent tax on income for the period5.65.3US transition tax charge2.8-Adjustments in respect of prior periods(0.2)0.68.25.9Total current taxation 8.26.3Deferred income taxationOrigination and reversal of temporary differences(6.8)(4.0)Total deferred income tax(6.8)(4.0)Tax expense (see (b) below)1.42.3A tax debit in respect of share based compensation for deferred taxation of £0.2m (2016: £0.2m debit) 
has been recognised in the statement of changes in equity in the year. 

 (b) Factors affecting tax charge:

The tax assessed on the profit on ordinary activities for the year is higher than the standard rate of 
income tax in the UK of 19.25% (2016: 20.0%). The differences are reconciled below:

Profit/(Loss) on ordinary activities before tax

Profit/(Loss)  on ordinary activities at standard rate of tax in the UK 19.25%  
(2016: 20.0%)

Expenses not deductible for tax purposes

Adjustments in respect of previous years

Recognition of tax losses brought forward previously not recognised

Utilisation of tax losses brought forward previously not recognised

Current tax losses not available for offset

US transition tax

Impact of reduction in US federal tax rate

Effect of overseas tax rates

Impact of disposal of sale of Non-Core businesses

Other

Tax expense (see (a) above)

Total  
2017 £m

 Total  
2016 £m

29.9

5.8

0.6

(0.4)

(6.2)

(0.5)

0.2

2.8

3.3

(2.1)

(3.7)

1.6

1.4

(15.8)

(3.2)

2.1

0.2

(2.9)

-

1.4

-

-

 (1.1)

 4.3

1.5

2.3

US deferred tax impacts set out in the table above have been calculated based on the US Federal rate 
of 35% applicable throughout the year. The impact of the US Federal rate reduction to 21% has been 
calculated by applying the 14% rate reduction to the closing US deferred tax asset.

 SDL Annual Report  |  181

Consolidated statement of other comprehensive income2017 £m2016 £mCurrent taxationUK income tax chargeIncome tax (credit) / charge on currency translation differences on foreign currency quasi equity loans to foreign subsidiaries(1.3)0.2Total current taxation (1.3)0.2Consolidated Financial Statements and Related Notes

(c) Factors that may affect future tax charges:

The US transition tax charge of £2.8m is the Group’s current best estimate of the liability arising from 
the deemed repatriation provisions of the US tax reform. The calculation of foreign earnings under US 
principles and the availability of foreign tax credits require detailed analysis to finalise the calculation of 
this liability. The Group’s unrecognised tax losses are principally comprised of further US losses whose 
existence has yet to be confirmed by s382 analyses.

The Group may claim a Schedule 23 tax credit in respect of certain share based compensation benefits. 
Due to the requirements of IAS 12, in conjunction with IFRS 2, the amount of benefit that can be 
recognised in the income statement has been restricted in the current year and may also be restricted in 
future periods. Any surplus tax credit is recorded in equity.

There are temporary differences which arise in relation to unremitted earnings of overseas subsidiaries. 
Since the Group is able to control dividend distributions from these companies it is unlikely that further 
UK tax on repatriation of these earnings will be payable in the foreseeable future. Consequently no 
deferred tax liability has been provided.

A reduction in the UK corporation tax rate from 20% to 19% (effective from 1 April 2017) was enacted 
on 26 October 2015. Further reductions to 18% (effective from 1 April 2020) and to 17% (effective 1 
April 2021) were enacted on 26 October 2015 and 6 September 2016 respectively. This will reduce the 
Company’s future current tax charge accordingly.

In common with other multinational organisations, there are a number of transactions that occur 
between the Group’s entities.  These transactions include charges for translation and professional 
services, management and support services and intellectual property fees.  The group operates in 38 
countries around the world and is subject to ongoing tax audits and reviews and is consequently exposed 
to potentially material, adverse tax outcomes. The group operates in line with local and global regulations 
and maintains provisions where any deviations from these regulations are identified. The nature of tax 
compliance is inherently subject to interpretation and actual outcomes and settlements may differ from 
the estimates recorded in these consolidated financial statements. The Group currently anticipates that 
the outcomes of these uncertainties will only be resolved in greater than one year.

(d) Deferred income tax:

The amounts recognised and unrecognised for deferred income tax are set out below:

Recognised  
2017 £m

Unrecognised 
2017 £m

Recognised  
2016 £m

 Unrecognised  
2016 £m

Depreciation in advance of capital allowances

Other short-term temporary differences

Tax losses

Net deferred income tax asset

0.6

(0.2)

10.4

10.8

-

-

1.0

1.0

0.4

(0.2)

7.1

7.3

-

-

34.7

34.7

Deferred tax assets have not been recognised where there is considered to be material uncertainty as to 
whether these losses will be available for offset against suitable taxable profits in future years. The Group 
has unrecognised tax losses in net terms of £1.0m (2016: £34.7m). These unrecognised losses principally 
relate to an uncompleted s382 analysis in the US and exclude the Group’s estimate of time barred losses 
and losses which are not realisable due to changes of trade. These losses, which will not be available for 
offset in future years, amount to £12.9m (2016: £18.6m). 

182  |  SDL Annual Report

Included within other short term temporary differences are deferred tax assets in respect of potential 
Schedule 23 tax benefits of £0.2m (2016: £0.5m) and a deferred tax liability in respect of business 
combination intangible assets of £1.3m (2016: £2.0m).

The Group has recognised deferred tax assets on losses of £10.4m (2016: £7.1m). The amounts 
recognised are based on the historical profitability and the forecast future taxable profits of the relevant 
entities. Recognised deferred tax assets principally relate to UK and US activities.

At 31 December 2017, the net deferred income tax position is represented by a deferred income tax asset 
of £11.2m (2016: £8.4m) and a deferred income tax liability of £0.4m (2016: £1.1m).

(e) Reconciliation of movement on deferred tax liability:

At 1 January

Retranslation of opening balances

Reversal of temporary differences arising on the amortisation of intangibles

Other temporary differences arising in the period

Write off of intangibles on disposal

Deferred tax liability at 31 December

(f) Reconciliation of movement on deferred tax asset:

At 1 January

Retranslation of opening balances

Recognition of previously unrecognised losses

US transition tax charge sheltered by US tax losses

US federal rate change

Tax loss utilised in the period

Temporary differences arising in the period

Deferred income tax asset arising on share based  
payments recorded in statement of changes in equity

Deferred tax asset at 31 December

 2017 £m

 2016 £m

1.1

-

(0.8)

0.1

-

0.4

3.1

0.2

(1.0)

(0.2)

(1.0)

1.1

 2017 £m

 2016 £m

8.4

(0.2)

10.1

(2.8)

(3.3)

(2.5)

1.7

(0.2)

11.2

6.0

0.6

4.0

-

-

(1.7)

(0.7)

0.2

8.4

The deferred tax asset of £11.2m (2016: £8.4m) and liability of £0.4m at 31 December 2017 (2016: 
£1.1m) have been calculated based on the rate of 19% which was enacted at the balance sheet date or 
local tax rates as applicable in overseas territories.

 SDL Annual Report  |  183

Consolidated Financial Statements and Related Notes

6  |  Dividends

Amounts recognised as distributions to equity holders in the year: Final 
dividend for the year ended 31 December 2016 was 6.2 pence per share. 
(Year ended 31 December 2015: 3.1 pence per share)

 2017 £m

 2016 £m

5.1

2.5

A final dividend for the year ended 31 December 2017 of 6.2 pence per share will be proposed at the 
Annual General Meeting and has not been included as a liability in the financial statements.

7  |  Earnings Per Share 
The calculation of basic earnings per ordinary share is based on a profit after tax of £28.5m (2016: loss 
of £18.1m) and 81,947,503 (2016: 81,373,409) ordinary shares, being the weighted average number of 
ordinary shares in issue during the period. 

The diluted earnings per ordinary share is calculated by including in the weighted average number of 
shares the dilutive effect of potential ordinary shares related to committed share options as described in 
note 19. For 2017, the diluted ordinary shares were based on 81,947,503 ordinary shares and 193,091 
additional potential ordinary.

The following reflects the income and share data used in the calculation of adjusted earnings per share 
computations before exceptional costs:

Continuing 
£m

Discontinued 
£m

2017  
£m

Continuing 
£m

Discontinued 
£m

 2016 
£m

Profit / (Loss) for the year

(Profit) / Loss on disposal of 
Non-Core business

Exceptional items charged 
within operating profit

Amortisation of intangible 
fixed assets

Less: tax benefit associated 
with the amortisation of 
intangible fixed assets.

Less: Exceptional tax credit 
(see Note 5a)

13.8

-

3.0

4.0

(0.8)

(4.6)

14.7

28.5

(20.6)

(20.6)

8.3

-

(26.4)

(18.1)

21.0

21.0

2.7

-

-

-

10.8

2.3

13.1

5.7

4.0

5.2

(0.8)

(1.0)

-

-

5.2

(1.0)

(4.6)

(1.6)

(0.3)

(1.9)

Adjusted profit for the year

15.4

(3.2)

12.2

21.7

(3.4)

18.3

Adjusted earnings per share is shown as the Directors believe that earnings before amortisation, 
exceptional costs and associated tax benefits is reflective of the underlying performance of the business.

184  |  SDL Annual Report

 2017
Number

 2016
Number

Weighted average number of ordinary shares for basic earnings per share

81,947,503

81,373,409

Effect of dilution resulting from share options

193,091

788,748

Weighted average number of ordinary shares adjusted for the effect of dilution

82,140,594

82,162,157

Adjusted earnings per ordinary 
share – basic (pence)

Adjusted earnings per ordinary 
share – diluted (pence)

Continuing  Discontinued

2017 

Continuing

Discontinued

 2016

18.9

(4.0)

14.9

26.6

(4.2)

22.4

18.8

(3.9)

14.9

26.3

(4.1)

22.2

There have been no material transactions involving ordinary shares or potential ordinary shares between 
the reporting date and the date of completion of the financial statements.

8  |  Property, Plant and Equipment

Cost

At 1 January 2016

Additions

Disposals

Disposals of Non-Core business

Assets classified as held for sale

Currency adjustment

At 1 January 2017

Additions

Disposals

Currency adjustment

At 31 December 2017

Leasehold 
Improvements
£m

Computer 
Equipment
£m

Fixtures & 
Fittings
£m

 Total
£m

2.7

-

(0.4)

-

-

0.3

2.6

3.5

(0.7)

0.1

5.5

26.5

1.9

(0.3)

(4.6)

(1.3)

4.5

26.7

2.4

(0.2)

1.0

29.9

3.2

0.1

(0.8)

-

(0.2)

0.2

2.5

0.5

(0.2)

-

2.8

32.4

2.0

(1.5)

(4.6)

(1.5)

5.0

31.8

6.4

(1.1)

1.1

38.2

 SDL Annual Report  |  185

Consolidated Financial Statements and Related Notes

Accumulated depreciation:

At 1 January 2016

Provided during the year

Disposals

Disposals of Non-Core business

Assets classified as held for sale

Currency adjustment

At 1 January 2017

Provided during the year

Disposals

Currency adjustment

Leasehold 
Improvements
£m

Computer 
Equipment
£m

Fixtures & 
Fittings
£m

(1.9)

(0.3)

0.4

-

-

(0.1)

(1.9)

(0.5)

0.7

-

(22.1)

(3.0)

0.4

4.2

1.2

(3.5)

(22.8)

(2.2)

0.2

(0.3)

(2.1)

(0.2)

0.7

-

0.2

(0.4)

(1.8)

(0.2)

0.2

-

 Total
£m

(26.1)

(3.5)

1.5

4.2

1.4

(4.0)

(26.5)

(2.9)

1.1

(0.3)

At 31 December 2017

(1.7)

(25.1)

(1.8)

(28.6)

New book value:

At 31 December 2017

At January 2017

3.8

0.7

4.8

3.9

1.0

0.7

9.6

5.3

186  |  SDL Annual Report

9  |  Intangible Assets

Customer 
Relationships 
£m

Intellectual 
Property 
£m

Goodwill  
£m

Capitalised 
R&D 
£m

Software 
Development 
£m

Total 
£m

Cost:

At 1 January 2016

20.3

Disposal of Non-Core business

(3.7)

Reclassification to assets held 
for sale

Currency adjustment

At 1 January 2017

Additions

-

2.0

18.6

-

Disposal of Non-Core business

(1.4)

Currency adjustment

At 31 December 2017

(0.6)

16.6

60.7

(7.6)

-

7.5

60.6

-

-

(1.4)

59.2

214.4

(16.9)

(3.8)

18.9

212.6

-

-

(4.6)

-

-

-

-

-

-

-

-

-

-

2.5

7.1

-

-

-

-

295.4

(28.2)

(3.8)

28.4

291.8

9.6

(1.4)

(6.6)

208.0

2.5

7.1

293.4

Amortisation and impairment:

At 1 January 2016

(16.3)

(50.1)

(65.9)

Provided during the year

(1.1)

Disposal of Non-Core business

2.1

Currency adjustment

(2.0)

(4.1)

4.2

(6.7)

-

-

-

At 1 January 2017

(17.3)

(56.7)

(65.9)

Provided during the year

(0.9)

(3.1)

Disposal of Non-Core business

Currency adjustment

1.4

0.6

-

1.4

-

-

-

At 31 December 2017

(16.2)

(58.4)

(65.9)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(132.3)

(5.2)

6.3

(8.7)

(139.9)

(4.0)

1.4

2.0

(140.5)

Net book value:

At 31 December 2017

At 1 January 2017

0.4

1.3

0.8

3.9

142.1

146.7

2.5

-

7.1

-

152.9

151.9

 SDL Annual Report  |  187

 
  
Consolidated Financial Statements and Related Notes

Customer relationships and intellectual property are amortised on a straight-line basis over their 
estimated useful lives of between 5 and 10 years. As from 1 January 2004, the date of transition to IFRS, 
goodwill is no longer amortised but is now subject to annual impairment testing (see note 11). 

Management continually review research and development expenditure to assess whether any costs 
meet the criteria for capitalisation. The Group has capitalised £2.5m of research and development costs 
in the year. 

The Group has invested significantly in its development processes and governance during the year. The 
Group now operates the SAFe methodology (an industry standard approach developed by Computer 
Associates) across its development streams and, as a consequence, development work is now carried out 
on an agile basis. The strengthening of these processes and governance means that the Group is now able 
to demonstrate technical and commercial feasibility of certain development activities at an earlier stage 
of the development cycle and consequently meets the criteria for capitalisation under IAS 38.

10  |  Investments in Subsidiaries 
Details of the investments in which the Group or Company holds more than 20% of the nominal value of 
ordinary share capital are as follows:

Registered
Address of  
business

Country of 
Incorporation

Holding

Proportion  
of Voting 
Rights

Primary  
nature of  
Business

Name of  
Company

Held directly:

SDL France SARL

SDL Software 
Technology (Shenzhen) 
Co Ltd

France

Ordinary 

100%

China

Ordinary

100%

36 avenue du Général de 
Gaulle, Paris 93170, France

Room 309, Floor 3, 
Resources-Tech-Building, 
Songping ShanRoad, 
High-Tech Industrial Park, 
Nanshan District, Shenzhen 
City, Guandong, PRC

SDL Poland Sp zoo

Ul. Fordonska 246, 85 766 
Bydgoszcz

Poland

Ordinary

100%

SDL do Brazil Global 
Solutions Ltda

Rua Barao do Trinfo 73, 
Rooms 63-67, Brooklin 
Paulista, Sao Paolo

Brazil

Ordinary

100%

SDL Nominees Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

SDL Global Holdings 
Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

SDL Multilingual  
Solutions Private Ltd

1319, 13th Floor, Bldg A1, 
Rupa Solitaire, Sector 1, 
Millenium Business Park, 
Mahape, Navi Mumbai, 400 
710, India

India

Ordinary

100%

188  |  SDL Annual Report

Language 
Services

Language 
Services and 
Technology

Language 
Services 

Language 
Services

Holding 
Company

Holding 
company

Language 
Services

 
 
 
Registered
Address of  
business

Country of 
Incorporation

Holding

Proportion  
of Voting 
Rights

Primary  
nature of  
Business

Name of  
Company

Held directly:

SDL Turkey Translation 
Services & Commerce 
Ltd

Camlica Street Muhurdar 
Cikmazi (cul de sac) No:2 
Beylerbeyi Uskudar 34676 
Istanbul

SDL Chile SA

SDL Portugal 
Unipessoal LDA

Avenida Holanda 00 Oficina 
1002 Providencia, Region 
Metropolitana, Santiago 
7510021 Chile

Rua Julio Dinis, no. 826, 4o 
Dt., freguesia Cedofeita, 
Ildefonso, Se, Nicolau, 
Vitoria, Porto, Portugal

Turkey

Ordinary

100%

Chile

Ordinary

100%

Portugal

Ordinary

100%

SDL Sheffield Limited

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Automated Language 
Processing Services Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Language 
Services

Language 
Services

Language 
Services

Language 
Services

Holding 
company

Bemoko Consulting 
Limi-ted

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Technology

SDL Tridion Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Technology

Interlingua Group Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Holding 
company

XyEnterprise Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Technology

Alterian Holdings Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Holding 
company

Alterian Technology Ltd New Globe House, Vanwall 

Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Technology

Intrepid Consultants 
Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Alpnet UK Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

Holding 
company

Holding 
company

 SDL Annual Report  |  189

 
 
 
Consolidated Financial Statements and Related Notes

Holding 
company

Holding 
company

Holding 
company

Holding 
company

Holding 
company

Name of  
Company

Held directly:

Computype Ltd

Mediasurface Ltd

SDL (Poole) Ltd

Registered
Address of  
business

Country of 
Incorporation

Holding

Proportion  
of Voting 
Rights

Primary  
nature of  
Business

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

SDL (Newbury) Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

SDL Minorities Ltd

New Globe House, Vanwall 
Business Park, Vanwall Road, 
Maidenhead, SL6 4UB

England & 
Wales

Ordinary

100%

SDL Sweden AB

Fatbursgatan 1, Stockholm, 
S-118 28 Sweden

Sweden

Ordinary

100%

Language 
Services

SDL Tridion AB

Fatbursgatan 1, Stockholm, 
S-118 28 Sweden

Sweden

Ordinary

100%

Technology

SDL Global Solutions 
(Ireland) Limited

La Vallee House, Upper 
Dargle Road, Bray, Co 
Wicklow

Ireland

Ordinary

100%

SDL Belgium NV

Vital Decosterstraat 44, 3000 
Leuven, Belgium

Belgium

Ordinary

100%

Language 
Services and 
Technology

Language 
Services

SDL Inc

201 Edgewater Drive,  
Wakefield, MA 01880-1296

United States  
of America

Ordinary

100%

Technology

SDL XyEnterprise LLC

201 Edgewater Drive,  
Wakefield, MA 01880-1296

United States  
of America

Ordinary

100%

Language 
Services and 
Technology

Language 
Services and 
Technology

Japan

Ordinary 

100%

Japan

Ordinary

100%

 Technology

SDL Japan KK

SDL Tridion K.K.

Nakameguro GT Tower 4f,  
2-1-1, Kamimeguro Meguro  
Tokyo 153-0051 Japan

Nakameguro GT Tower 4f,  
2-1-1, Kamimeguro Meguro  
Tokyo 153-0051 Japan

SDL Hellas MEPE

Philippou 6, Metamorfosi,  
Athens 144 51, Greece

Greece

Ordinary

100%

SDL Holdings BV

Hoogoorddreef 60, 1101 BE 
Amsterdam, The Netherlands

Netherlands

Ordinary

100%

Language 
Services

Holding 
Company

190  |  SDL Annual Report

 
 
 
Registered
Address of  
business

Country of 
Incorporation

Holding

Proportion  
of Voting 
Rights

Primary  
nature of  
Business

Name of  
Company

Held directly:

SDL Netherlands BV

Hoogoorddreef 60, 1101 BE 
Amsterdam, The Netherlands

Netherlands

Ordinary

100%

Language 
Services

SDL Media Manager BV Hoogoorddreef 60, 1101 BE 
Amsterdam, The Netherlands

Netherlands

Ordinary

100%

Technology

SDL Passolo GmbH

Waldburgstrasse 21, 70563, 
Stuttgart

Germany

Ordinary

100%

Technology 

SDL Multilingual 
Services GmbH & Co KG

Waldburgstrasse 21, 70563, 
Stuttgart

Germany

Ordinary

100%

Language 
Services

Trados GmbH

Waldburgstrasse 21, 70563, 
Stuttgart

Germany

Ordinary

100%

Technology

SDL MLS GmbH

Waldburgstrasse 21, 70563, 
Stuttgart

Germany

Ordinary

100%

SDL Multilingual 
Services Verwaltungs 
GmbH

Waldburgstrasse 21, 70563, 
Stuttgart

Germany

Ordinary

100%

SDL Italia Srl 
Unipersonale

Via Stradella 165, Roma 
00124, Italy

Italy 

Ordinary

100%

Software 
Documentation 
Localization Spain, S.L.

Avenida Constitucion, no 20 
Edificio La Piramide, Oficina 
206, 18012 Granada

SDL International 
(Canada) Inc

1155 Metcalfe St, Suite 1200, 
Montreal, Quebec, Canada,  
H3B 2V6

Spain 

Ordinary

100%

Canada

Ordinary

100%

138, Cecil Street, #15-00 Cecil 
Court, Singapore 069538

Singapore

Ordinary

100%

Holding 
Company

Holding 
Company

Language 
Services

Language 
Services

Language 
Services

Language 
Services

SDL Multi-Lingual 
Solutions (Singapore) 
PTE Ltd

Alterian Pte Ltd

138, Cecil Street, #15-00 Cecil 
Court, Singapore 069538

Singapore

Ordinary

100%

Technology

SDL Magyaror szaj 
szolgaltato Kft 

 Arboc u. 6 III., Budapest,  
H-1702

Hungary

Ordinary

100%

SDL CZ sro

Nerudova 198 Hradec Kralove  
500 02 Czech Republic

Czech Republic Ordinary

100%

SDL Traduceri SRL

Str. Mendeleev nr. 28-30, 
et. 3, Sector 1, cod postal 
010365, Bucharest, Romania 
J40/5123/2000

Romania

Ordinary

100%

SDL Zagreb doo

Bednjanska 14/II, 10 000 
Zagreb

Croatia

Ordinary

100%

Language 
Services

Language 
Services

Language 
Services

Language 
Services

 SDL Annual Report  |  191

 
 
 
Consolidated Financial Statements and Related Notes

Registered
Address of  
business

Country of 
Incorporation

Holding

Proportion  
of Voting 
Rights

Primary  
nature of  
Business

Name of  
Company

Held directly:

SDL doo Ljubljana

 Stegne 21C, Ljubljana

Slovenia

Ordinary

100%

Language 
Services

LLC SDL Ukraine

Business center SP Hall Office 
604, 28 A (letter G) Stepana 
Bandery avenue Kiev, Ukraine 
04073

Ukraine

Ordinary 

100%

Technology

SDL Tridion GmbH

Balanstrassse 49 81669 
Munich Germany

Germany

Ordinary

100%

Technology

SDL Tridion Hispania SL

Lopez de Hoyos 35, 1a Planta, 
28002 Madrid, Spain

Spain

Ordinary

100%

Technology

LLC SDL Rus

Ul Zastavskaya Street, 22, “A”, 
196084 St Petersburg, Russia

Russia

Ordinary

100%

Language 
Services

SDL Xopus BV

Koninginnegracht 12 B-13

Netherlands

Ordinary

100%

Technology

Language Weaver SRL

SDL Technologies India 
PVT Ltd

24 Constanta Street, fl. 
2-4, Cluj-Napoca Romania, 
400157, Romania

Building 4, Block A, 7th Floor, 
77 Town Centre, Yemalur 
Main Road, Off Old Airport 
Road, Bangalore – 560 037

SDL Technologies 
(Australia) Pty Ltd

Nexia Sydney Pty Ltd, Level 
16, 1 Market Street, Sydney, 
NSW 2000

Alterian do Brazil  
Software e Servicos Ltda

Avenida Presidente Wilson 
No. 231, 23rd andar, Rio de 
Janerio, Brasil

SDL Technologies 
(Vietnam) Co Ltd

14th Floor, REE Tower, No. 9 
Doan Van Bo Street, ward 12, 
district 4, Ho Chi Minh City

SDL Government Inc

Alterian Holdings Inc

Corporation Trust Center, 
1209 Orange Street, City of 
Wilmington, Country of New 
Castle

Corporation Trust Center, 
1209 Orange Street, City of 
Wilmington, Country of New 
Castle

Romania

Ordinary

100%

Technology

India

Ordinary

100%

Technology 

Australia

Ordinary

100%

Technology

Brazil

Ordinary

100%

Technology

Vietnam

Ordinary

100%

Technology

United States 
of America

Ordinary

100%

Technology

United States 
of America

Ordinary

100%

Holding 
company

The proportion of voting rights held is as shown above.

192  |  SDL Annual Report

 
 
 
11  |  Impairment Testing of Goodwill

The Group has goodwill that has been acquired 
through business combinations and does not 
hold any intangible assets that have indefinite 
lives ascribed to them. 

The approach of the Group is to test impairment 
at the cash generating unit level or group of 
cash generating units where these represent the 
lowest level at which goodwill is monitored for 
internal reporting purposes. 

The group’s CGUs during the year are unchanged 
from 2016 and are; Language Services, Language 
Technologies, Global Content Technologies and 
Non-Core Businesses which are consistent with 
the Group’s operating segments. Following the 
disposal of the discontinued businesses the 
group retains only three CGUs at 31 December 
2017; Language Services, Language Technologies 
and Global Content Technologies. The Group’s 
operating segments are disclosed in Note 3. 

Goodwill has been allocated for impairment 
testing purposes to these CGUs and full 
attribution of overheads and group costs has 
been made to each of the units in testing 
impairment. The valuation is performed on a 
value in-use basis and this is compared against 
the respective operating segments’ expected 
realisable value.

In order to evaluate the recoverable amounts 
relating to the operating segments, the following 
key information should be noted.

The recoverable amounts have been determined 
using the detailed projections from the 2018 
annual plan projected for a further four year 
period and subsequently into perpetuity, with a 
discount rate applied. 

The discount rate has been calculated as the 
weighted average cost of capital. Differential 
post-tax discount rates were used reflecting 
a different risk weighting based on relative 
maturity and size of the different cash 
generating units with 9.5% applied to Language 

Services (2016: 10.1%) and 10.5% to Language 
Technologies and Global Content Technologies 
(2016: Language Technologies and Global 
Content Technologies 11.1%, Non-Core 
businesses 14.0%). These discount rates reflect 
the relative maturity of the businesses and the 
risk associated with the respective operating 
segment forecasts. In aggregate, these discount 
rates approximate a group cost of capital of 
9.9% (2016: 10.8%). Pre-tax discount rates 
were 12.7% for Language Services, 13.4% for 
Language Technologies and 13.4% for Global 
Content Technologies (2016: 13.1% for Language 
Services, 15.2% for Language Technologies and 
Global Content Technologies). Budgets have 
been prepared at the cash generating unit level 
based on historical trends adjusted for expected 
future events. These individual budgets have 
been aggregated as the basis for the 2018 Group 
annual plan. 

This methodology places strong emphasis 
on early year cash flows and revenue growth 
assumptions in evaluating impairment. A 
common 2.0% perpetual growth rate has been 
used for all operating segments reflecting the 
relative maturity, penetration and profile of the 
operating segments (2016: 2.0%). Differential 
growth rates have been applied to the different 
operating segments for the budget. For 2019 and 
2020 a 5.0% growth rate has been applied in LS 
and CGU and 6.0% growth rate in LT and GCT. 

Thereafter growth rates have reverted to market 
growth estimates. These are 6.0% for Language 
Services, 6.5% for Language Technologies 
and 8.5% for Global Content Technologies 
(2016: post budget period growth rates – 6.0% 
for Language Services, 6.5% for Language 
Technologies and 8.0% for Global Content 
Technologies). 

As a result of this review, no impairment has 
been identified.

 SDL Annual Report  |  193

Consolidated Financial Statements and Related Notes

Sensitivity to changes in assumptions

Management has identified three key assumptions which could significantly impact the impairment 
test: post-tax discount rate, perpetuity growth rate and revenue growth applied to each year  
before perpetuity.

The change in the assumptions above required for the recoverable amount of the Global Content 
Technologies and Language Technologies operating segments to equal their carrying amounts are 
shown below:

*removal of the perpetuity rate entirely does not result in an impairment for the segment

Having performed its impairment test on the Language Services cash generating unit and having 
analysed the various sensitivities to this test, management believe that no reasonably possible change 
in any of the above key assumptions would cause the carrying value of the Language Services operating 
segment to exceed its recoverable amount.

Next impairment test

The next impairment tests will be performed at the 2018 year end. However, management continues 
to monitor the performance of its cash generating units closely and should it believe a significant event 
has occurred which deteriorates the forward operating prospects of the business it will bring forward 
these tests. 

194  |  SDL Annual Report

Carrying amount of goodwill allocated to operating segments2017 £m2016 £mLanguage Services21.121.1Language Technologies56.060.1 Global Content Technologies65.065.5142.1146.7Language  TechnologiesGlobal Content TechnologiesRecoverable amounts exceeds carrying amount£31.5m£25.2mReduction in revenue growth rate2.0%2.1%Increase in post-tax discount rate4.2%2.9%Reduction in perpetuity raten/a*n/a*12 Trade and Other Receivables (Current)

All amounts are due within one year. Trade receivables are non-interest bearing and on average have 
thirty to sixty day settlement terms. Accrued income is the value of unbilled work recognised on projects 
in accordance with the accounting policy outlined in Note 2.

As at 31 December 2017, trade receivables at nominal value of £1.7m (2016: £1.6m) were impaired and 
provided for. Movements in the provision for impairment of receivables were as follows:

As at 31 December, the ageing analysis of trade receivables, net of impairment, is as follows:

Total
£m

61.2

 59.1

 Not past due  
£m

 Past due
 <30 days
£m

 Past due
 30-60 days
 £m

 Past due
 >60 days
 £m

42.8

 43.2

11.5

 7.7

2.7

 2.5

4.2

 5.7

2017

2016

The Group typically operates with large multi national customers and hence credit risk is generally low. 
The majority of the impairment provision is recorded against amounts greater than 60 days in 2017 and 
2016. The Group’s collection history suggests no additional impairment provision is deemed necessary.

 SDL Annual Report  |  195

Trade and Other Receivables (Current)2017 £m2016 £mTrade receivables61.259.1Prepayments10.79.0Accrued income10.812.982.781.0Total £mAt 1 January 20161.5Charge for the year0.2Utilised in the year(0.1)Transfer to assets held for sale(0.2)Currency adjustment0.2At 31 December 20161.6Charge for the year0.2Utilised in the year(0.1)Currency adjustment- At 31 December 20171.7 
Consolidated Financial Statements and Related Notes

13  |  Cash and Cash Equivalents

Cash at bank and in hand

 2017 £m

 2016 £m

22.7

21.3

Where cash at bank and in hand earns interest, interest accrues at floating rates based on daily bank 
deposit rates. The fair value of cash and cash equivalents is £22.7m (2016: £21.3m). 

At 31 December 2017, the Group had available £25m (2016: £25m) of undrawn committed borrowing 
facilities and £25m (2016: £25m) of undrawn uncommitted borrowing facilities.

For the purposes of the cash flow statement, cash & cash equivalents comprise the amounts shown above.

14  |  Trade and Other Payables (Current)

The terms and conditions of the above financial liabilities are as follows:

Trade payables are non-interest bearing and are normally settled within 45 days;

Other taxes and social security costs are non-interest bearing and have an average term of 1 month;

Other payables, generally, are non-interest bearing and have an average term of 2 months. There are no 
longer any amounts payable under finance leases included within this balance (2016: £ nil).

15  |  Trade and Other Payables (Non-Current)

196  |  SDL Annual Report

Trade and Other Payables (Current)2017 £m2016 £mTrade payables8.17.2Other taxes and social security costs1.72.5Other payables 9.97.8Accruals21.034.5Deferred income37.636.578.388.5Trade and Other Payables (Non-Current)2017 £m2016 £mDeferred income0.71.60.71.616  |  Loans and Overdraft

On 3 August 2015, the Group signed a 5 year £25m revolving credit facility with HSBC plc, expiring on 2 
August 2020. The agreement includes the provision of a £25m Accordian (uncommitted) facility. At 31st 
December 2017 no amounts were drawn on the facility (2016: £Nil). 

Draw downs under the £25m revolving credit facility are repayable in one, three and six month 
instalments and amounts can be redrawn at any time as long as covenant and other conditions are met. 
Accordingly drawdowns under this facility have been categorised as non-current. The loan bears interest 
at LIBOR+ margin, the margin varying between 1.15% and 1.9% depending on the ratio of the Group’s 
total net debt to its adjusted earnings before interest, tax, depreciation and amortisation. The Company 
and a number of subsidiaries have entered into cross guarantee arrangements to secure the drawings 
under this facility.

17  |  Provisions

 At 1 January 2017

 Arising during the year

 Release during the year

 Utilised during the year

 At 31 December 2017

 Current 2017

 Non-current 2017

 Current 2016

 Non-current 2016

Property leases

 Property Leases
£m

 Tax related
£m

 Other
£m

0.6

1.6

-

(0.2)

2.0

0.8

1.2

2.0

0.3

0.3

0.6

2.5

0.2

(0.4)

-

2.3

0.6

1.7

2.3

0.7

1.8

2.5

0.1

0.2

-

(0.1)

0.2

0.2

-

0.2

0.1

-

0.1

Total
£m

3.2

2.0

(0.4)

(0.3)

4.5

1.6

2.9

4.5

1.1

2.1

3.2

The provision for property leases is in respect of leasehold premises, from which the Group no longer 
trades, but is liable to fulfil rent and other property commitments up to the lease expiry date and 
provision for dilapidation costs associated with the Group’s new UK property leases. Non current 
obligations are payable within a range of one to five years (£0.4m, 2016: £0.3m) and over 5 years (£0.8m, 
2016: £nil). Amounts provided are management’s best estimate of the likely future cash outflows.

 SDL Annual Report  |  197

 
 
 
 
Consolidated Financial Statements and Related Notes

Tax related

Tax provisions relate to indirect and payroll tax disputes in a number of locations around the world.  
The Group is appealing a number of assessments raised by local authorities and amounts will be paid 
following the completion of these appeals processes.  It is expected that these amounts will be payable 
within a range of 1 to 5 years.  Amounts provided are management’s best estimate of the likely future 
cash outflows.

Other

Other provisions relate to employee and legal claims lodged against the Group. These amounts are 
expected to be resolved in the next twelve months.

 Current obligations are expected to be payable within 1 year and non current liabilities are expected to 
be paid out after more than one year.

18  |  Share Capital

Allotted, called up and fully paid

Ordinary shares of 1p each

At 1 January

• Issued on exercise of share options

• Issued on exercise of LTIPS

• Issued as payment of contingent consideration

2017
Millions

2016
Millions

2017
£m

 2016
£m

81.5

0.4

0.3

0.1

81.3

0.2

-

-

0.8

0.8

-

-

-

-

-

-

• At 31 December

82.3

81.5

0.8

0.8

The following movements in the ordinary share capital of the company occurred during the year:

1.  120,287 ordinary shares of 1p each were allotted under the SDL Share Option Scheme (1999), SDL 
Share Option Scheme (2010) and earlier Unapproved Option Schemes at a price range of 278.92 
pence to 333.5 pence per share for an aggregate consideration of £380,555.

2.  303,515 ordinary shares of 1p each were allotted under the SDL Save As You Earn Schemes for an 

aggregate consideration of £773,343. 

3.  In March 2017 and December 2017 a total of 81,244 ordinary shares of 1p each were allotted to Gype 
BV as the second and final payment of the contingent consideration due as a result of the acquisition 
of Gype BV in 2015.

4.  283,500 ordinary shares of 1p each were allotted under the SDL LTIP 2011 Scheme.

The following movements in the ordinary share capital of the company occurred during 2016:

1.  12,492 ordinary shares of 1p each were allotted under the SDL Share Option Scheme (1999), SDL 
Share Option Scheme (2010) and earlier Unapproved Option Schemes at a price range of 278.92 
pence to 290.5 pence per share for an aggregate consideration of £35,182

2.  157,145 ordinary shares of 1p each were allotted under the SDL Save As You Earn Schemes for an 

aggregate consideration of £480,780. 

3.  In March 2016, 40,622 ordinary shares of 1p each were allotted to Gype BV as the first payment of the 

contingent consideration due as a result of the acquisition of Gype BV in 2015.

198  |  SDL Annual Report

19  |  Share-Based Payment Plans

Included within administrative expenses is a charge of £0.2m relating to the Group’s employee share 
schemes (2016: charge of £1.5m). Details of the Group’s employee share schemes are set out below.

SDL Share Option Scheme 

On 23 April 2010, following shareholder approval, the “SDL Share Option Scheme (2010)” was adopted. 
This replaced the “SDL Share Option Scheme (1999)” for which options are still exercisable. The SDL Share 
Option Scheme (2010) permits the granting of both options approved by HM Revenue and Customs 
within the statutory £30,000 limit and unapproved options, subject to performance conditions. From 
2010 onwards, all options have been granted in accordance with these rules.

The table below sets out the number and weighted average exercise prices (WAEP) of, and movements 
in, the SDL Share Options Scheme during the year:

2017
Number

 2017
 WAEP

2016
No.

Outstanding at the beginning of the year

1,095,351

Granted during the year

Forfeited during the year

Exercised during the year

Outstanding at the end of the year

Exercisable at 31 December 

-

(143,758)

(120,287) 

831,306

158,306

£3.99

n/a

£4.19

£3.17

£4.07

£3.08

769,085

457,500

(114,242)

(16,992)

1,095,351

128,593

 2016
WAEP

£3.87

£4.19

£4.23

£2.81

£3.99

£2.84

The weighted average share price at the date of exercise for the options exercised is £4.07 (2016: £3.99).

For the share options outstanding as at 31 December 2017, the weighted average remaining contractual 
life is 6.64 years (2016: 7.75 years). 

The fair value of equity settled share options granted under the SDL Share Option Scheme is estimated as 
at the date of grant using the Black Scholes model. The following table lists the inputs and key output to 
the model (there were no grants made in 2017):

Weighted average share price (pence)

Expected volatility

Expected option life

Expected dividends

Risk-free interest rate

 2017

 2016

n/a

n/a

n/a

n/a

n/a

399

36%

3 years

0.75%

0.45%

The weighted average fair value at grant date was £0.95 in 2016.

The range of exercise prices for options outstanding at the end of the year was £2.79-£4.45  
(2015: £2.79-£4.45).

 SDL Annual Report  |  199

Consolidated Financial Statements and Related Notes

Exercise  
Price

Date  
of Grant

Exercise  
Period

£2.51 – £3.00

28/02/08-02/03/09

10 years after grant date

£3.01 – £3.50

07/04/14

10 years after grant date

£4.01 – £4.50

17/04/15-08/06/16

10 years after grant date

Total

SDL Long Term Incentive Plans

2017
Number

81,306

77,000

673,000

831,306

2016
Number

128,593

168,758

798,000

1,095,351

The SDL Long Term Share Incentive Plan, which was approved by shareholders in April 2011 (“the 2011 
plan”), expired for the purposes of new awards in April 2016. No further awards could be made after the 
expiry date but existing awards will remain protected although they will only vest to the extent that the 
related performance conditions are met.  

The 2011 plan has been replaced with the SDL Long Term Share Incentive Plan (2016) (“the 2016 Plan”) 
which received approval from shareholders in April 2016. The 2016 Plan is broadly similar in construction. 
It has been updated to reflect current law and market practice and the proposed performance conditions 
are designed to be more closely aligned to the company’s current business strategy and objectives. The 
shares granted under the 2016 plan are dependent on either EPS or TSR performance conditions.

On 18 April 2017, 1,035,706 shares were granted under the 2016 Plan based on a market price of £5.63, 
with a performance period of three years from date of grant. 

The fair value of equity-settled shares granted under the SDL Long Term Incentive Plan is estimated as at 
the date of grant dependent on the performance criteria within the plan. The 2011 Plan uses a Monte-
Carlo model whereas the 2016 plan uses a different valuation methodology for each performance criteria 
as is considered most appropriate. This results in a Monte Carlo model being used for the grants issued 
with a TSR performance criteria and a Black Scholes model for the grants issued with an EPS performance 
criteria, taking into account the terms and conditions upon which the options were granted. The following 
table lists the key inputs to the model used in the year of grant:

Allotted, called up and fully paid

2017
Monte Carlo

2017
Black Scholes

2016
Monte Carlo

 2016
Black Scholes

Expected volatility

Weighted average fair value at grant 
date (pence)

26%

397

26%

545

36%

266

36%

403

Expected life

3 years

3 years

3 years

3 years

Expected dividends

Risk-free interest rate

1.10%

0.11%

1.10%

0.11%

0.75%

0.37%

0.75%

0.45%

200  |  SDL Annual Report

2017
Number

 2017
 WAEP

Outstanding at the beginning of the year

1,397,104

Granted during the year

Exercised during the year

Forfeited during the year

1,035,706

(283,500) 

(164,023)

Outstanding at the end of the year

1,985,287

Exercisable at 31 December 

288,411

£0.01

£0.01

£0.01

£0.01

£0.01

2016
No.

906,043

764,081

-

(273,020)

1,397,104

Nil

 2016
WAEP

£0.01

£0.01

£0.01

£0.01

£0.01

All LTIPs are exercisable at nil cost to the individual (with the exception of the 1p nominal value of each 
share awarded).

Retention Share Plan

In recognition of the fact that there would be three consecutive years in which the LTIP and Option 
awards are unlikely to meet the performance criteria required to vest, the Board approved, in 2013, a 
share-based discretionary award which was made to a small targeted group of executives (excluding 
Executive Directors). Awards are based on a percentage of salary and vest in equal tranches, any unvested 
portion of a tranche lapses. The Board believes that this Retention Share Plan (RSP) provided benefit to 
the Group by creating appropriate performance incentives and facilitated the long-term retention of 
employees who added significant value. The Remuneration Committee has the discretion to settle any 
awards that vest in cash or via shares.

The RSP was not approved by shareholders and therefore any shares required to satisfy vesting are  
either purchased by the Employee Benefit Trust or cash settled. The funding of the trust is by way of  
a loan to the trustees. 

No grants were made during 2017 (2016: nil).

Outstanding at the beginning of the year

Exercised during the year

Forfeited during the year

Outstanding at the end of the year

Exercisable at 31 December 

2017
Number

2016  
Number

63,712

275,714

(37,180) 

(160,368)

(11,000)

(51,634)

15,532

63,712

15,532

31,003

All RSPs are exercisable at nil cost to the individual (with the exception of the 1p nominal value of each 
share awarded).

 SDL Annual Report  |  201

Consolidated Financial Statements and Related Notes

20  |  Additional Cash Flow Information

Analysis of Group net debt

1 January  
2017 £m

Cash flow  
£m

Exchange 
differences £m

31 December 
2017 £m

Cash and cash equivalents

21.3

3.0

(1.6)

22.7

Cash and cash equivalents

Loans and overdrafts*

1 January  
2016 £m

Cash flow  
£m

Exchange 
differences £m

31 December 
2016 £m

17.2

(4.8)

12.4

1.5

4.8

6.3

2.6

-

2.6

21.3

-

21.3

*Loans and overdrafts are stated gross i.e. before the impact of a £0.2m arrangement fee prepayment

21  |  Commitments and Contingencies
The Group has entered into commercial leases on certain properties used as offices. The future minimum 
rentals payable under non-cancellable operating leases as at 31 December are as follows:

Within one year

After one year but not more 
than five years

More than five years

 Land and buildings
2016
2017
£m
£m

 Other

2017
£m

2016
£m

4.1

9.9

10.6

24.6

4.2

7.3

-

11.5

0.5

1.1

-

1.6

0.4

0.3

-

0.7

Total

2017
£m

4.6

11.0

10.6

26.2

2016
£m

4.6

7.6

-

12.2

The future minimum rentals receivable under non-cancellable operating leases as at 31 December 2017 
were £0.2m (2016: £0.2m). 

As detailed in note 5, the nature of global tax compliance in inherently subject to interpretation and 
hence additional liabilities or exposures could arise.

202  |  SDL Annual Report

 
22  |  Related Party Disclosures

£0.2m has been paid to XWFD Limited for CFO 
services, a company beneficially owned by Xenia 
Walters, the Group’s Interim CFO (2016: £nil). 

Full details of the Directors’ remuneration is 
included in the Directors’ Remuneration Report 
on pages 128 to 149.

Transactions between group companies, which 
are related parties, have been eliminated on 
consolidation and have not been included in 
this note. The key management personnel are 
the Executive Directors who have responsibility 
planning, directing and controlling the activities 
of the Group.

23  |  Financial Risk Management 
Objectives and Policies

An explanation of the Group’s financial risk 
management objectives, policies and strategies 
are set out in the Strategic Report on pages  
91 to 93.

Interest Rate Risk: Net cash has increased from 
£21.3m in 2016 to £22.7m in 2017. Borrowings 
were £nil at December 2017 (see note 16). The 
Group has access to a committed facility of 
£25m which bears interest at LIBOR+ margin 
when drawn, the margin varying between 1.15% 
and 1.9% depending on the ratio of the Group’s 
total net debt to its adjusted earnings before 
interest, tax, depreciation and amortisation. The 
Board remains of the opinion that operating with 
low levels of debt is appropriate in the current 
economic environment, whilst maintaining 
sufficient debt facility headroom to finance 
normal investment activities. 

To ensure adequate working capital the Group 
maintains cash deposits and these deposits are 
affected by any movements in rates of interest 
generally. These cash deposits are generally 

receiving interest income at LIBOR (or USD, EURO 
equivalent) plus a margin. The Group seeks to 
place all cash surplus to operational requirements 
in secure money market funds. To enhance 
the interest earning capacity of the Group, 
processes have been put in place to ensure that 
cash balances held by subsidiary companies 
are kept as low as operationally possible. With 
regard to relative interest rates, adequate cash is 
retained in key operating currencies to fund the 
operational needs of the Group. 

Due to the lack of debt within the group and the 
limited amount of cash surplus to operational 
requirements, there is no material sensitivity to a 
change in interest rates. 

Liquidity Risk: The Group’s objective is to 
optimise the funds currently available to it 
in order to maintain the lowest operational 
borrowing profile necessary. At the end of 2017, 
the Group had net cash of £22.7m with no loan 
balances. Underpinning this philosophy are 
processes to manage operating cash flow, with 
a focus on approvals policies for significant cash 
outlays and credit control. The Group’s existing 
loan facility expires on 2 August 2020.

Foreign Currency Risk: A significant amount of 
business is done with customers in both the USA 
and Continental Europe with approximately 50% 
of total invoicing done in US Dollar and 25% in 
Euro. The most significant sensitivity is to the 
US Dollar as illustrated below. This overseas 
client base gives rise to short-term debtors and 
cash balances in both US Dollars and Euros. 
Consequently, the movements in the US Dollar/
Sterling and Euro/Sterling exchange rates 
affect the Group Balance Sheet, as well as the 
Consolidated Income Statement. The Group seeks 
to manage this risk in the first instance by looking 
to a natural hedge between the Group non 
sterling revenues and costs and ensuring where 
possible currency needs in the USA are funded 

 SDL Annual Report  |  203

Compensation of key management personnel of the Group 2017 £m2016 £mShort term employee benefits1.31.5Post employment benefits0.10.1Total compensation paid to key management personnel1.41.6Consolidated Financial Statements and Related Notes

from the settlement of US Dollar denominated debtors. After a review of effectiveness the  
Group has not entered into any new US Dollar hedges since 2008. At the end of 2017, the Group has  
no hedges outstanding. 

In addition, the subsidiaries of the Group have exposure on the Balance Sheet to the movements in US 
Dollar/Sterling and Euro/Sterling exchange rates as a result of intangible assets held in non-functional 
currency. The Group has exposure on the balance sheet from the retranslation of the net assets of any 
non-sterling functional currency subsidiaries into UK Sterling for consolidation purposes. The subsidiaries 
within the Group that have intercompany loan and trading relationships held in non-functional currency 
can have an impact on net profitability where the intercompany relationships are not treated for 
accounting purposes as equity loans. 

The Income Statement for subsidiaries are also affected by movements in the US Dollar/Sterling and 
Euro/Sterling exchange rates when sales to customers in non functional currencies are converted to 
functional currencies at the date of the sales transaction, as this will vary from month to month. This 
is partially offset by the effect of retranslating US Dollar and Euro denominated costs into functional 
currency from month to month. 

The following table demonstrates the trading and translation sensitivity to a 1 percent change in the US 
Dollar exchange rate.

The following table demonstrates the trading and translation sensitivity to a 1 percent change in the Euro 
exchange rate

*Based on the Statement of Financial Position at 31 December

204  |  SDL Annual Report

Trading and translation sensitivity to a 1 percent change in the Euro exchange rate2017 £m2016 £mProfit before tax gain/(loss)+ 1%(0.6)(0.7)- 1%0.60.7Statement of Financial Position* increase/(decrease) in net assets+ 1%(0.4)(0.5)- 1%0.40.5Trading and translation sensitivity to a 1 percent change in the Euro exchange rate2017 £m2016 £mProfit before tax gain/(loss)+ 1%(0.3)(0.3)- 1%0.30.3Statement of Financial Position* increase/(decrease) in net assets+ 1%(0.8)(0.7)- 1%0.80.7Economic Conditions – Credit Control Risk: SDL continues to benefit from a diverse list of major clients of 
which no client contributes more than 5% of sales. The Group is however continuing to place emphasis on 
sound application of credit control processes given the continuing difficult macro-economic conditions. 
The Group has made provision against trade receivables to reflect specific collection risks identified.  

Capital Management: The Board monitors the total equity, cash and cash equivalents and borrowing 
balances in considering its retained capital and when and how a return of capital to shareholders is 
appropriate. The Group maintains a strong capital base so as to maintain employee, customer, market, 
investor and creditor confidence in the business and to ensure that it continues to operate as a going 
concern. The Board operates a progressive dividend policy whereby dividends are set based on the 
evolution of the Group’s profits. The Board is recommending a final dividend in respect of the year end 
ended 31 December 2017 of 6.2 pence per share. Neither the Company nor the Group is subject to 
externally imposed capital requirements.

24  |  Financial Instruments

Interest rate risk profile of financial assets and liabilities

The interest rate profile of the financial assets and liabilities of the Group as at 31 December is as follows:

Floating rate

Cash

Maturity of financial liabilities

 2017 £m

 2016 £m

0.8

0.9

The table below summarises the maturity profile of the Group’s financial liabilities at 31 December 2017:

The table below summarises the maturity profile of the Group’s financial liabilities at 31 December 2016:

The above tables exclude provisions and deferred income. 

The future contractual cash outflows related to the Group’s financial liabilities is not materially different 
from its carrying amount.

 SDL Annual Report  |  205

The maturity profile of the Group’s financial liabilities at 31 December 2017Less than 12 monthsOver 12 monthsTotalTrade and other payables 40.7-40.740.7-40.7The maturity profile of the Group’s financial liabilities at 31 December 2016Less than 12 monthsOver 12 monthsTotalTrade and other payables 52.0-52.052.0-52.0Consolidated Financial Statements and Related Notes

Borrowing facilities

The Group maintains a £25m facility with HSBC Bank PLC which expires on 2nd August 2020. The  
amount drawn at 31 December 2017 was £Nil (2016: £Nil). This facility includes an uncommitted 
accordion facility of £25m.

Draw downs under the £25m revolving credit facility are repayable in one, three and six month 
instalments and amounts can be redrawn at any time as long as covenant and other conditions 
are met. Accordingly drawdowns under this facility have been categorised as non-current. The 
loan bears interest at LIBOR+ margin, the margin varying between 1.15% and 1.9% depending on 
the ratio of the Group’s total net debt to its adjusted earnings before interest, tax, depreciation 
and amortisation. The Company and a number of subsidiaries have entered into cross guarantee 
arrangements to secure the drawings under this facility.

Credit risk

The maximum credit risk exposure related to financial assets is £69.9m (2016: £78.6m) 
represented by the carrying value of trade debtors and other receivables excluding prepayments 
and cash. 

Fair values of financial assets and liabilities

The carrying value of financial assets and liabilities approximate their fair value. Fair values of 
assets and liabilities are based on their carrying values. The Directors consider that there were no 
material differences between the book values and fair values of all the Group’s financial assets and 
liabilities at each year-end. The fair values have been calculated using the market interest rates 
where applicable. 

There are no hedging arrangements in place as at 31 December 2017 (2016: None). 

The interest rate risk on the borrowings at 31 December 2017 is directly linked to the 1, 3 month 
and 6 month LIBOR and is set out in note 16. The interest rates that the Group would pay under 
the facilities are linked directly to these LIBOR rates.

25  |  Events After the Statement of Financial Position Date
There are no known events occurring after the statement of financial position date that  
require disclosure. 

206  |  SDL Annual Report

C O M P A N Y   B A L A N C E   S H E E T 
At 31 December 2017

Notes

2017 £m

2016 £m

Fixed assets

Tangible assets

Intangible assets

Investment in subsidiaries

Current assets

Debtors

Cash at bank and in hand

Current liabilities

Creditors: amounts falling due within one year

Net current liabilities

Total assets less current liabilities 

Creditors: amounts falling due after more than one year

Other payables

Provisions for liabilities and charges

Capital and reserves

Called up share capital

Share premium account

Profit and loss account

Total equity

Approved by the Board of Directors on 6 March 2018

Adolfo Hernandez

Director

2

3

4

5

6

8

9

10

4.3

7.1

222.6

234.0

117.6

8.2

125.8

(186.9)

(186.9)

(61.1)

172.9

(0.1)

(0.9)

171.9

0.8

100.7

70.4

171.9

1.0

-

222.6

223.6

124.2

4.0

128.2

(154.2)

(154.2)

(26.0)

197.6

(0.1)

(0.3)

197.2

0.8

99.2

97.2

197.2

 SDL Annual Report  |  207

Company Financial Statements and Related Notes

C O M P A N Y   S T A T E M E N T   O F   
C H A N G E S   I N   E Q U I T Y 
For the Year Ended 31 December 2017

Share
 Capital
 £m

 Share
 Premium
 Account
 £m

 Income 
Statement
 £m

At 1 January 2016

 0.8

98.5

Profit for the period

Dividend Paid

Currency translation differences on net investments

Arising on share issues

Share based payments

 -

 -

 -

 -

 -

 -

 -

 -

0.7

 -

29.8

67.9

(2.5)

1.0

 -

1.0

 Total
 £m

129.1

67.9

(2.5)

1.0

0.7

1.0

At 1 January 2017

 0.8

99.2

97.2

197.2

Loss for the period

Dividend paid

Currency translation differences on net investments

Arising on share issues

Share based payments

 -

 -

 -

 -

 -

 -

 -

 -

1.5

 -

(22.3)

(22.3)

(5.1)

(5.1)

0.4

 -

0.2

0.4

1.5

0.2

At 31 December 2017

 0.8

100.7

70.4

171.9

At 31 December 2017 the company had distributable reserves of £63.6m (2016: £90.4m)

208  |  SDL Annual Report

N O T E S   T O   T H E   A C C O U N T S
For the Year Ended 31 December 2017

1  |  Accounting Policies
The principal accounting policies that have been 
consistently applied in arriving at the financial 
information set out in this report are:

Basis of preparation

The financial statements are prepared under the 
historical cost convention as modified for certain 
items which have been measured at fair value, 
namely financial instruments. These financial 
statements were prepared in accordance with 
Financial Reporting Standard 101 Reduced 
Disclosure Framework (“FRS 101”). The 
amendments to FRS 101 (2014/15 Cycle) issued 
in July 2015 and effective immediately have  
been applied.

In preparing these financial statements, the 
Company applies the recognition, measurement 
and disclosure requirements of International 
Financial Reporting Standards as adopted by the 
EU (“Adopted IFRSs”), but makes amendments 
where necessary in order to comply with 
Companies Act 2006 and has set out below 
where advantage of the FRS 101 disclosure 
exemptions has been taken. 

Under section s408 of the Companies Act 2006 
the company is exempt from the requirement to 
present its own profit and loss account. 

In these financial statements, the company has 
applied the exemptions available under FRS 101 
in respect of the following disclosures: 

•  a Cash Flow Statement and related notes; 
•  Comparative period reconciliations for share 
capital, tangible fixed assets and investments 
in subsidiaries; 

•  Disclosures in respect of transactions with 

wholly owned subsidiaries; 

•  Disclosures in respect of capital management; 
•  The effects of new but not yet effective IFRSs;
•  An additional balance sheet for the beginning 
of the earliest comparative period for the 
reclassification of items in the financial 
statements; and

•  Disclosures in respect of the compensation of 

Key Management Personnel.

As the consolidated financial statements include 
the equivalent disclosures, the Company has also 
taken the exemptions under FRS 101 available in 
respect of the following disclosures:

• 

IFRS 2 Share Based Payments in respect of 
group settled share based payments; and
•  Certain disclosures required by IFRS 13 Fair 
Value Measurement and the disclosures 
required by IFRS 7 Financial Instrument 
Disclosures.

•  The Company proposes to continue to use 

the reduced disclosure framework of FRS 101 
in its next financial statements. 

Fixed assets and depreciation

Fixed assets are stated at cost less accumulated 
depreciation and accumulated impairment 
losses.

Where parts of an item of fixed assets have 
different useful lives, they are accounted for as 
separate items of tangible fixed assets.

Depreciation is provided to write off the cost less 
the estimated residual value of tangible fixed 
assets over their estimated useful economic lives 
as follows:

Depreciation methods, useful lives and residual 
values are reviewed at each balance sheet date.

Foreign currencies

Transactions in foreign currencies are recorded 
using the rate of exchange ruling at the date of 
the transaction. Monetary assets and liabilities 
denominated in foreign currencies are translated 
using the rate of exchange ruling at the balance 
sheet date and the gains or losses on translation 
are included in the profit and loss account.

 SDL Annual Report  |  209

Leasehold improvementsThe lower of ten years or the lease term straight lineComputer equipment4-5 years straight lineFixtures & fittings20% reducing balanceMotor vehicles20% reducing balanceCompany Financial Statements and Related Notes

The currency translation differences on 
retranslation of the foreign branches at the 
balance sheet date are recognised directly in 
equity.

Financial instruments

The Company considers the use of forward 
foreign currency contracts and interest rate 
swaps to reduce exposure to foreign exchange 
and interest rates. Where such instruments are 
taken out, they are stated at fair value. Gains and 
losses arising from changes in fair value are taken 
to the profit and loss account in the period. 

Non derivative financial instruments comprise 
debtors, cash at bank and in hand, interest 
bearing loans and borrowings and creditors.

Debtors
Debtors are recognised initially at fair value. 
Subsequent to initial recognition they are 
measured at amortised cost using the effective 
interest method, less any impairment losses.

Creditors
Trade and other creditors are recognised initially 
at fair value. Subsequent to initial recognition 
they are measured at amortised cost using the 
effective interest method.

Interest bearing loans and borrowings
Interest bearing borrowings are recognised 
initially at fair value less attributable transaction 
costs. Subsequent to initial recognition, interest 
bearing borrowings are stated at amortised cost 
using the effective interest method, less any 
impairment losses.

Cash
Cash in bank represents cash in hand and 
deposits repayable with any qualifying institution.

Leases

Operating lease rentals are charged to the profit 
and loss account on a straight-line basis over 
the period of the lease. Operating lease income 
is credited to the profit and loss account on a 
straight-line basis over the period of the lease.

Incentives received from landlord

The aggregate benefit of incentives is recognised 
as a credit to the profit and loss account. The 
benefits of the incentives are allocated over the 
life of the lease on a straight line basis.

Pension cost

The Company contributes to a group personal 
pension scheme for qualifying employees whereby 
it makes defined contributions to independently 
administered personal pension schemes. The 
Company does not control any of the assets 
or have any ongoing liabilities with regard to 
the performance of and payments from these 
individual personal schemes. Obligations for 
contributions to defined contribution pension 
plans are recognised as an expense in the profit 
and loss account in the periods during which 
services are rendered by employees.

Research and development

Research costs are expensed as incurred. 
Development expenditure incurred on an 
individual project is capitalised when its future 
recoverability can reasonably be regarded as 
assured and technical feasibility and commercial 
viability can be demonstrated. Where these 
criteria are not met the expenditure is expensed 
to the income statement. 

Revenue

Revenue is recognised to the extent that it is 
probable that the economic benefits will flow to 
the Company and the revenue can be measured 
reliably. The following specific recognition criteria 
must also be met before revenue is recognised:

•  Rendering of services

Revenue on service contracts is recognised 
only when their outcomes can be foreseen 
with reasonable certainty and is based on 
the percentage stage of completion of the 
contracts, calculated on the basis of costs 
incurred. Accrued and deferred revenue arising 
on contracts is included in debtors as accrued 
income and creditors as deferred income as 
appropriate. 

Support and maintenance contracts are 
invoiced in advance and normally run for 
periods of 12 months with automatic renewal 
on the anniversary date. Revenue in respect 
of support and maintenance contracts is 
recognised evenly over the contract period.

Managed services (hosting) fees are 
recognised over the term of the hosting 
contract on a straight-line basis.

Professional services and consulting revenue, 
which is provided on a ‘time and expense’ 
basis, is recognised as the service is performed.

210  |  SDL Annual Report

For multiple element arrangements 
revenue is allocated to each element on 
fair value regardless of any separate prices 
stated within the contract. The portion 
of the revenue allocated to an element is 
recognised when the revenue recognition 
criteria for that element have been met.

•  Sale of goods

Revenue from the sale of goods is recognised 
when the significant risks and rewards of 
ownership of the goods have passed to the 
buyer, usually on delivery of the goods.

Revenue on software licenses and upgrades 
is recognised on delivery, when there are no 
significant vendor obligations remaining and 
the collection of the resulting receivable is 
considered probable. In circumstances where 
a considerable future vendor obligation exists 
as part of a software licence and related 
services contract, revenue is recognised over 
the period that the obligation exists per the 
contract.  

Taxation

The charge for current taxation is based on the 
results for the year as adjusted for items which 
are non-assessable or disallowed, based on tax 
rates that are enacted or substantively enacted 
at the balance sheet date. 

Deferred income tax is provided, using the 
liability method, on temporary differences at 
the balance sheet date between the tax bases of 
assets and liabilities and their carrying amounts 
for financial reporting purposes.

Deferred income tax liabilities are recognised for 
all taxable temporary differences except:

•  where the deferred income tax liability 
arises from the initial recognition of an 
asset or liability in a transaction that is not a 
business combination and, at the time of the 
transaction, affects neither the accounting 
profit or loss nor taxable profit or loss; and

• 

in respect of taxable temporary differences 
associated with investments in subsidiaries, 
where the timing of the reversal of the 
temporary differences can be controlled and 
it is probable that the temporary differences 
will not reverse in the foreseeable future.

Deferred income tax assets are recognised for all 
deductible temporary differences, carry-forward 
of unused tax assets and unused tax losses, to 
the extent that it is probable that taxable profit 
will be available against which the deductible 
temporary differences, and the carry-forward of 
unused tax assets and unused tax losses can be 
utilised, except:

•  where the deferred income tax asset relating 
to the deductible temporary difference 
arises from the initial recognition of an 
asset or liability in a transaction that is not a 
business combination and, at the time of the 
transaction, affects neither the accounting 
profit or loss nor taxable profit or loss; and

• 

in respect of deductible temporary 
differences associated with investments in 
subsidiaries, deferred tax assets are only 
recognised to the extent that it is probable 
that the temporary differences will reverse 
in the foreseeable future and taxable profit 
will be available against which the temporary 
differences can be utilised.

The carrying amount of deferred income tax 
assets is reviewed at each balance sheet date 
and reduced to the extent that it is no longer 
probable that sufficient taxable profit will be 
available to allow all or part of the deferred 
income tax asset to be utilised.

In the United Kingdom, the Company is entitled 
to a tax deduction for amounts treated as 
remuneration on exercise of certain employee 
share options. As explained under ‘Share based 
payments’ below, a remuneration expense is 
recorded in the income statement over the 
period from the grant date to the vesting date 
of the relevant options. As there is a temporary 
difference between the accounting and tax 
bases, a deferred tax asset may be recorded. The 
deferred tax asset arising on share option awards 
is calculated as the estimated amount of tax 
deduction to be obtained in the future (based on 
the Company’s share price at the balance sheet 
date) pro-rated to the extent that the services 
of the employee have been rendered over 
the vesting period. If this amount exceeds the 
cumulative amount of the remuneration expense 
at the statutory rate, the excess is recorded 
directly in equity, against retained earnings. 
Similarly, current tax relief in excess of the 
cumulative amount of the remuneration expense 
at the statutory rate is also recorded in profit and 
loss account. 

 SDL Annual Report  |  211

Company Financial Statements and Related Notes

Deferred income tax assets and liabilities are 
measured at the tax rates that are expected to 
apply to the year when the asset is realised or 
the liability is settled, based on tax rates (and tax 
laws) that have been enacted or substantively 
enacted at the balance sheet date.

that the Company will be required to settle 
that obligation. Provisions are measured at 
management’s best estimate of the expenditure 
required to settle the obligation at the balance 
sheet date and are discounted to net present 
value where this is deemed to be material.

Income tax relating to items recognised directly 
in equity is recognised in equity and not in the 
income statement.

Revenues, expenses and assets are recognised 
net of the amount of VAT except:

•  where the VAT incurred on a purchase of 

goods and services is not recoverable from 
the taxation authority, in which case the  
VAT is recognised as part of the cost of 
acquisition of the asset or as part of the 
expense item as applicable; and

• 

trade receivables and payables are stated 
with the amount of VAT included.

The net amount of VAT recoverable from, or 
payable to, the taxation authority is included  
as part of receivables or payables in the  
balance sheet.

Investments in subsidiaries 

Investments denominated in foreign currency 
are recorded using the rate of exchange at the 
date of acquisition. 

Investments in subsidiaries and associates are 
stated at cost less any provision for impairment 
in value. Investments are reviewed annually for 
evidence of impairment.

An impairment loss is recognised for the amount 
by which the asset’s carrying amount exceeds its 
recoverable amount. The recoverable amount 
is the higher of an asset’s fair value less costs 
to sell and its value in use, where value in use is 
calculated as the present value of the future cash 
flows expected to be derived from the asset. 
For the purpose of assessing impairment, assets 
are grouped at the lowest levels for which there 
are separately identifiable income streams (cash 
generating units).

Provisions

Provisions are recognised when the Company 
has a present obligation as a result of a past 
event and management believe it to be probable 

Share based payments

Employees (including Directors) of the company 
receive remuneration in the form of share-based 
payment transactions, whereby employees 
render services in exchange for shares or rights 
over shares (‘equity-settled transactions’).

Equity-settled transactions

Share-based payment arrangements in which 
the Company receives goods or services as 
consideration for its own equity instruments 
are accounted for as equity-settled share-
based payment transactions, regardless of how 
the equity instruments are obtained by the 
Company.

The grant date fair value of share-based 
payments awards granted to employees is 
recognised as an employee expense, with a 
corresponding increase in equity, over the period 
in which the employees become unconditionally 
entitled to the awards. The fair value of the 
awards granted is measured using an option 
valuation model, taking into account the terms 
and conditions upon which the awards were 
granted. The amount recognised as an expense is 
adjusted to reflect the actual number of awards 
for which the related service and non-market 
vesting conditions are expected to be met, such 
that the amount ultimately recognised as an 
expense is based on the number of awards that 
do meet the related service and non-market 
performance conditions at the vesting date. For 
share-based payment awards with non-vesting 
conditions, the grant date fair value of the 
share-based payment is measured to reflect such 
conditions and there is no true-up for differences 
between expected and actual outcomes.

The Company took advantage of the option 
available in IFRS 1 to apply IFRS 2 only to equity 
instruments that were granted after 7 November 
2002 and that had not vested by transition date.

Where the Company grants options over its own 
shares to the employees of its subsidiaries it 
recognises, in its individual financial statements, 
an increase in the cost of investment in its 

212  |  SDL Annual Report

subsidiaries equivalent to the equity-settled share-based payment charge recognised in its consolidated 
financial statements with the corresponding credit being recognised directly in equity. Amounts 
recharged to the subsidiary are recognised as a reduction in the cost of investment in subsidiary. 

Significant critical accounting judgements, estimates and assumptions

Revenue – perpetual licence technology revenue

Technology revenue includes licenced software and related services. Where software is sold as a 
perpetual licence, revenue is typically recognised on delivery. Support and maintenance and other 
services generally form part of the contract and the revenue is recognised as the services are performed. 
In these cases often significant judgement is required in allocating the consideration receivable to each 
element of the contract, which requires estimation of the fair value of the delivered and undelivered 
elements of the contract. This judgement could materially affect the timing and quantum of revenue and 
profit recognised in each period. Perpetual licence revenue in the year amounted to £1.1m in 2017  
(2016: £1.8m).

Impairment

The determination of whether or not investment balances have been impaired requires an estimate to 
be made of the value in use of the investment. The value in use calculation includes estimates about the 
future financial performance of the investment, management’s estimates of discount rates, long-term 
operating margins and long-term growth rates. If the results of the investment in a future period are 
materially adverse to the estimates used for the impairment testing, an impairment charge may  
be triggered.

2  |  Tangible Fixed Assets

 Leasehold 
Improvements
£m

 Computer 
Equipment
£m

 Fixtures  
& Fittings
£m

Total
£m

Cost

At 1 January 2017

Additions

Disposal

At 31 December 2017

Depreciation

At 1 January 2017

Provided during the year 

Disposal

At 31 December 2017

Net book value

At 31 December 2017

At 31 December 2016

0.6

1.9

(0.5)

2.0

(0.5)

(0.1)

0.5

(0.1)

1.9

 0.1

2.7

1.9

-

4.6

(1.9)

(0.4)

-

(2.3)

2.3

0.8

0.2

-

-

0.2

(0.1)

-

-

(0.1)

0.1

 0.1

3.5

3.8

(0.5)

6.8

(2.5)

(0.5)

0.5

(2.5)

4.3

1.0

 SDL Annual Report  |  213

 
Company Financial Statements and Related Notes

3  |  Intangible Fixed Assets

Cost

At 1 January 2017

Additions

At 31 December 2017

Amortisation

At 1 January 2017

Provided during the year 

At 31 December 2017

Net book value

At 31 December 2017

At 31 December 2016

Software 
development £m

 Total
£m

-

7.1

7.1

-

-

-

7.1

-

-

7.1

7.1

-

-

-

7.1

-

4  |  Investment in Subsidiaries
Details of the investments in which the Company holds more than 20% of the nominal value of ordinary 
share capital are given in note 10 of the Group financial statements.

5  |  Debtors

Debtors: Amounts falling due within one year

 2017 £m

 2016 £m

Trade debtors

Amounts owed by Group undertakings

Corporation Tax

Deferred tax asset

Prepayments

Accrued income

Rent and other deposits

214  |  SDL Annual Report

8.2

60.2

1.5

5.5

4.0

1.5

0.4

7.2

93.8

1.3

2.3

3.3

1.4

0.4

81.3

109.7

Cost£mAt 1 January 2017222.6At 31 December 2017222.6Debtors: Amounts falling due after more than one year

 2017 £m

 2016 £m

Amounts owed by Group undertakings

Total Debtors

36.3

117.6

14.5

124.2

Accrued income is the value of unbilled work recognised on projects per the accounting policy outlined  
in note 1.

The amounts recognised and unrecognised for deferred income tax are set out below:

 Recognised
2017 £m

 Unrecognised
2017 £m

Recognised
2016 £m

 Unrecognised
2016 £m

Depreciation in advance of capital 
allowances

Other short-term temporary differences

Share based payments

Tax losses

Net deferred income tax asset

0.6

0.1

0.5

4.3

5.5

-

-

-

-

-

 0.6

 0.1

 0.5

1.1

2.3

-

-

-

-

-

Reconciliation of movement on deferred tax asset

 2017 £m

 2016 £m

At 1 January

Temporary differences arising in the period

Deferred tax asset at 31 December

6  |  Creditors
Creditors: amounts falling due within one year

2.3

3.2

5.5

1.2

1.1

2.3

Creditors: amounts falling due within one year

 2017 £m

 2016 £m

Trade creditors

Amounts owed to Group undertakings

Other taxes and social security costs

Other creditors

Accruals

Deferred income

3.9

171.6

0.6

0.3

5.4

5.1

2.9

137.4

0.4

0.4

9.0

4.1

186.9

 154.2

 SDL Annual Report  |  215

Company Financial Statements and Related Notes

7  |  Interest Bearing Loans and Borrowings
On 3 August 2015, the Group signed a 5 year £25m revolving credit facility with HSBC plc, expiring on  
2 August 2020. The agreement includes the provision of a £25m Accordian (uncommitted) facility.  
At 31st December 2017 no amounts had been drawn under the facility (2016: £Nil). 

Draw downs under the £25m revolving credit facility are repayable in one, three and six month 
instalments and amounts can be redrawn at any time as long as covenant and other conditions are met. 
Accordingly drawdowns under this facility would be categorised as non-current. The loan bears interest  
at LIBOR+ margin, the margin varying between 1.15% and 1.9% depending on the ratio of the Group’s 
total net debt to its adjusted earnings before interest, tax, depreciation and amortisation. The Company 
and a number of subsidiaries have entered into cross guarantee arrangements to secure the drawings 
under this facility.

8  |  Creditors

Creditors: amounts falling due after more than one year

 2017 £m

 2016 £m

Other payables

Other creditors

9  |  Provisions for Liabilities and Charges

0.1

0.1

0.1

0.1

 2017 £m

 2016 £m

0.9

0.9

0.3

0.3

Property leases

Movement in provisions:

Property leases

Property leases

 Provision  
1 January 
2017
£m

 Arising  
during  
the year
£m

 Released 
during the 
year
£m

 Utilised 
during  
the year
£m

 Provision  
31 December 
2017
£m

 0.3

0.3

0.6

0.6

 -

-

 -

-

0.9

0.9

The provision for property leases is in respect of leasehold premises, from which the Company no longer 
trades, but is liable to fulfil rent and other property commitments up to the lease expiry dates and 
provision for dilapidation costs associated with the Company’s new UK property lease. Obligations are 
payable within a range of one to five years (£0.3m, 2016: £0.3m) and greater than 5 years (£0.6m, 2016: 
£nil). Amounts provided are management’s best estimate of the likely future cash outflows. The provision 
has been discounted using market interest rates.

216  |  SDL Annual Report

 
 
10  |  Share Capital

Allotted, called up and fully paid

2017  
millions

2016  
millions

2017  
£m

2016  
£m

Ordinary shares of 1p each

At 1 January

Issued on exercise of share options

Issued on exercise of LTIPS

Issued as payment of contingent 
consideration

At 31 December

81.5

0.4

0.3

0.1

82.3

81.3

0.2

-

-

0.8

0.8

-

-

-

-

-

-

81.5

0.8

0.8

The following movements in the ordinary share capital of the company occurred during the year:

1.  120,287 ordinary shares of 1p each were allotted under the SDL Share Option Scheme (1999), SDL 
Share Option Scheme (2010) and earlier Unapproved Option Schemes at a price range of 278.92 
pence to 333.5 pence per share for an aggregate consideration of £380,555.

2.  303,515 ordinary shares of 1p each were allotted under the SDL Save As You Earn Schemes for an 

aggregate consideration of £773,343. 

3.  In March 2017 and December 2017 a total of 81,244 ordinary shares of 1p each were allotted to Gype 
BV as the second and final payment of the contingent consideration due as a result of the acquisition 
of Gype BV in 2015.

4.  283,500 ordinary shares of 1p each were allocated under the SDL LTIP 2011 Scheme.

11  |  Commitments and Contingencies 
The future minimum rentals payable under non-cancellable operating leases as at 31 December are as 
follows:

Land and buildings

Within one year

After one year but not more than five years

More than five years

 2017 £m

 2016 £m

0.9

3.5

8.6

13.0

1.0

3.3

-

4.3

 SDL Annual Report  |  217

Company Financial Statements and Related Notes

12  |  Share Based Payment Plans
During 2017, the total share based payment charge amounted to £0.2m (2016: £1.3m). Of this 
amount, £nil (2016: £0.2m) has increased the cost of investment in subsidiaries as the relevant 
share based payments were granted to the employees of the subsidiaries. As the consolidated 
financial statements of SDL plc include the equivalent disclosures, the Company has also taken 
the exemptions under FRS 101 available in respect of disclosures relating to IFRS 2 Share Based 
Payments in respect of group settled share based payments 

13  |  Profit Attributable to Members of the Parent Company
The loss dealt with in the financial statements of the parent Company is £29.6m (2016: profit of 
£67.9m). No profit and loss account is presented for the Company as permitted by Section 408 of 
the Companies Act 2006. 

14  |  Post Balance Sheet Events
There are no known events occurring after the statement of financial position date that  
require disclosure. 

218  |  SDL Annual Report

F I V E   Y E A R   G R O U P   S U M M A R Y
For the Year Ended 31 December 2017

 IFRS
2017
£m

 IFRS
2016
£m

 IFRS
2015
£m

 IFRS
2014
£m

 IFRS
2013
£m

Turnover

287.7

289.9

266.9

260.4

266.1

Continuing turnover

285.7

264.7

240.5

Growth in Continuing revenue

Operating profit before tax, 
exceptional items and amortisation

Continuing operating profit 
before tax, exceptional items and 
amortisation

Operating profit / (loss)

Profit / (loss) before tax

Profit / (loss) after tax

8%

19.0

22.0

9.3

29.9

28.5

10%

23.5

n/a

20.7

n/a

n/a

n/a

n/a

21.5

13.3

27.0

24.3

n/a

n/a

5.2

(25.1)

(15.8)

(25.2)

(18.1)

(30.7)

9.7

9.4

6.6

(24.0)

(24.4)

(27.9)

Non current assets

175.6

167.6

177.0

210.0

218.6

Cash and cash equivalents

Current assets less current liabilities

Total assets less current liabilities

Equity interests

Average number of employees 
(thousand)

22.7

17.5

193.1

189.1

3.6

21.3

5.9

17.2

(0.6)

22.1

18.2

(8.7)

(17.9)

173.5

176.4

208.3

206.0

168.7

166.9

202.1

196.5

3.6

3.5

3.2

3.2

Earnings per share – basic

34.8p

(22.3)p

(37.9)p

8.0p

(34.8)p

n/a – not available

 SDL Annual Report  |  219

Company Information

C O M P A N Y   I N F O R M A T I O N

Directors
David Clayton (Chairman)
Adolfo Hernandez (Chief Executive Officer)
Dominic Lavelle (Chief Financial Officer)
Glenn Collinson
Amanda Gradden
Christopher Humphrey
Alan McWalter

Registrars
Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

Secretary
Pamela Pickering

Auditor
KPMG LLP
Arlington Business Park
Reading
RG7 4SD

Bankers
HSBC Bank PLC
Apex Plaza
Reading
RG1 1AX

Solicitors
DLA Piper 
3 Noble Street
London
EC2V 7EE

Stockbrokers
Investec Henderson Crosthwaite Corporate 
Finance (a division of Investec Bank (UK) Limited)
2 Gresham Street
London
EC2V 7QP
N+1 Singer Capital Markets Ltd
One Hanover Street
London
W1S 1YZ 

Registered Office
New Globe House
Vanwall Business Park
Vanwall Road         
Maidenhead 
Berkshire
SL6 4UB

Company Number
2675207

SDL (LSE:SDL) is the global innovator in language translation technology, services and content 
management. With more than 25 years of experience, SDL delivers transformative business 
results by enabling powerfully nuanced digital experiences with customers around the world.

Are you in the know? Find out why the top global brands use SDL at sdl.com and 
follow us on Twitter, LinkedIn and Facebook.

Copyright © 2018 SDL plc. All Rights Reserved. The SDL name and logo, and SDL product and service names are trademarks of SDL plc and/or its 
subsidiaries, some of which may be registered. Other company, product or service names are the property of their respective holders.

220  |  SDL Annual Report

SDL_Annual_Report_2017_EN_A4_160318