2017
Annual Report
Our Vision
Shutterstock is a global creative platform
empowering customers with compelling content,
innovative tools, and valuable services.
Dear Shareholders
We are proud of the progress we made in 2017 as
we evolve our business from a robust marketplace for
creators and consumers of media assets to a holistic
creative platform where Shutterstock’s customers,
contributors, and business partners come together
to leverage the content, tools and services we offer.
Momentum built throughout 2017 as our employees
focused on achieving key objectives across our
business, including the creation of new products,
services and features all designed to better serve
our customers.
We have already begun to see tangible results in
growth and retention of our user base -- we now
have more than 1.8 million active paying customers
contributing to our revenue and a global network of
more than 350,000 approved contributors making their
content available on our platform. At the end of 2017,
we had more than 170 million images and 9 million
video clips available for license.
In 2017, we achieved 12.7% revenue growth. While our
short-term profitability was impacted by some of the
investments we made in 2017, we are confident these
critical investments to transform our marketplace into
a platform and increase our efficiency will create long-
term positive financial results in 2018 and beyond.
Building a Creative Platform
We strive to provide our customers with compelling
content and innovative tools that sit at the heart of
our customers’ workflow and facilitate a seamless
process for our growing contributor network. We
remain focused on building out and extending our
platform, driving network effects in our contributor
and customer bases, and attracting and retaining
the necessary talent for the successful execution of
our business strategy.
We continued to attract exceptional content through
both our user-generated collection and distribution
agreements with companies such as the World Surf
League and the Associated Press.
We continued to drive innovation in our platform
via machine learning and artificial intelligence. Our
prototype of composition-aware search is just one
way these advancements are helping our customers
find images in new and unique ways. These advanced
search capabilities for our nearly 180 million images
combined with our Editor tool enables customers
to fully produce the creative content they need. We
focused on optimizing our customer experience and
the yield it produces and rigorously tested various
aspects of our customer experience to evaluate the
effects on lifetime value, product mix and engagement.
We added new partners who integrated Shutterstock into
their products through our application. Hubspot and Google
Slides are just two examples of the many partners that
placed our images, footage and editing tools at the heart of
their customer’s workflow. We plan to continue to invest in
making our images, video and music content available in
business applications everywhere and enabling businesses
to build on applications through our new developer portal.
2018 and Beyond
We will continue to execute our strategy in 2018 and
build on the momentum we created in 2017. We continue
to focus on our technology platform, new products, and
launching features and functionality for our growing
customer base. We are improving localization on our site,
in our content and in understanding customers’ local
content needs. We will continue to invest in our platform
and high growth opportunities that align with our core
business objectives.
Additionally, the strength of the talent joining
Shutterstock makes me excited for what we will
build in 2018 and beyond.
Thank you for your continued investment in Shutterstock
and joining me and the team on this journey. I am confident
the work we have done has put us on the right path and
I am excited for what is yet to come.
Jon Oringer
Founder and CEO
The Enterprise Customer
We are committed to providing our Enterprise
customers with the optimal variety of content and
services. In 2017, we acquired Flashstock Technology
and rebranded it as Shutterstock Custom - launching
a robust custom content creation service on our
platform. We believe Custom is a long-term opportunity
for us, and that we are well positioned to significantly
build on the customer and contributor communities
that Custom has today.
We continue to dimensionalize our business model
by expanding our geographic reach and presence, as
well as by continuing to grow content types beyond
still images, including video, music and editorial
content. We are receiving strong positive feedback
from customers who are increasingly making
multi-product purchases across our content types.
Revenue generated by our enterprise business grew
approximately 24% year-over-year and represented
approximately 33% of our total revenue in 2017.
In 2017, we covered 4,000 entertainment events and
approximately 2,400 sports events for our Editorial
offering. Today, we have a full Editorial offering on
our Enterprise platform and expect to launch a self-
service editorial product in 2018. While our Sports,
Entertainment, and News content is in its early stages,
we see a large opportunity for growing this product
in new customer-friendly ways.
Shutterstock Everywhere for Everyone
As we continue to expand our platform, we strive to
ensure that our content is available anywhere our
customer needs it and at attractive price points.
In our eCommerce Image offering, we are seeing solid
customer growth and our focus continues to be on
optimizing customer acquisition, consumption and
retention. Throughout 2017, we enhanced our ability
to attract new customers while also driving down
per-customer acquisition costs as compared to 2016.
Within our Motion offering, we launched our new
PremiumBeat website as well as a mobile app which
enables on-the-go music discovery. We have begun to
simplify our pricing structure as well as enhance our
portfolio of products, including through RocketStock,
which produces original state-of-the-art video packs,
industry-leading video effects elements, and high
quality After Effects templates.
Shutterstock by the numbers
We made significant progress across many of our key metrics in 2017.
1.8M
ACTIVE PAYING USERS
350K
APPROVED CONTRIBUTORS
172M
DOWNLOADS
$557M
REVENUE
170M
IMAGES ON SITE
$3.13
REVENUE PER DOWNLOAD
The Shutterstock business model
Our creative platform drives faster, more efficient content
discovery and creation for customers worldwide.
M U S I C
EDITOR
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1.8 MIL
SERVIC E S
GLOBAL CUS T O M E R C A R E
SHUTTERST O C K C U S T O M
Expanding our
custom business
Launched in June 2017, Shutterstock
Custom gives brands the power to produce
high-quality, on-brand content at scale.
Creative Trends report 2018
Every year, Shutterstock customers across the
world make billions of searches for images, footage,
and music. Our data and creative teams analyze this
search and download data to discover the biggest
year-over-year increases. With the information
gathered, plus expert knowledge from our content,
design, video, and music teams, we identify the trends
that will continue to grow throughout 2018.
Fantasy
Holographic Foil
New Minimalism
Space
Cactus
Natural Luxury
A Global March
Ancient Geometrics
Cryptocurrency
Punchy Pastels
Digital Crafts
Annual Revenue
Millions of Dollars
$557
$494
$425
$328
$236
$170
$120
$83
2010
2011
2012
2013
2014
2015
2016
2017
Paid Downloads
Millions
100
76
59
44
172
168
147
126
2010
2011
2012
2013
2014
2015
2016
2017
[THIS PAGE INTENTIONALLY LEFT BLANK]
U(cid:49)ITED STATTT ES
SECURITIES A(cid:49)D EXCHA(cid:49)GE COMMISSIO(cid:49)
WASHI(cid:49)GTO(cid:49), D.C. 20549
_________________________________________________________________
FORM 10-K
(Mark One)
A(cid:49)(cid:49)UAL REPORT PRR
URSUA(cid:49)T TO SECTIO(cid:49) 13 OR 15(d) OF THE SECURITIES EXCHA(cid:49)GE ACT OF 1934
For the fiscal year ended December 31, 2017
or
TRA(cid:49)SITIO(cid:49) REPORT PRR
URSUA(cid:49)T TO SECTIO(cid:49) 13 OR 15(d) OF THE SECURITIES EXCHA(cid:49)GE ACT OF 1934
Commission File (cid:49)umber: 001-35669
____________________________________________________________________________
For the transition period from ___ to ___
Shutterstock, Inc.
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
350 Fifth Avenue, 21st Floor
(cid:49)ew York, (cid:49)ew York
(Address of principal executive offices)
80-0812659
(I.R.S. Employer
Identification (cid:49)o.)
10118
(Zip Code)
(646) 710-3417
Registrant’s telephone number, including area code
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
(cid:49)ame of each exchange on which registered
Common Stock, $0.01 par value per share
(cid:49)ew York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: (cid:49)one
______________________________________________________________________________________
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes
(cid:49)o
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes
(cid:49)o
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes
(cid:49)o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted
and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and
post such files). Yes
(cid:49)o
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained,
to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
kk
Indicate by check mark whether the registrant is a large accelerated filer
ff
, an accelerated filer
ff
, a non-accelerated filer, or a smaller reporting company. See the definitions of
“large accelerated filer,
ff
” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer
ff
Accelerated filer
(cid:49)on-accelerated filer
(Do not check if a
smaller reporting company)
Smaller reporting company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes
(cid:49)o
As of June 30, 2017, the last business day of the registrant’s most recently completed second fiscal quarter, the aggregate market value of its voting and non-voting common
stock held by non-affiliates was approximately $813,552,338, based on the last reported sale price of the registrant’s common stock on that date. This calculation excludes the shares
of common stock held by executive officers, directors and stockholders whose ownership exceeded 10% of the outstanding common stock of the registrant at June 30, 2017. This
calculation does not reflect a determination that such persons are affiliates for any other purposes.
On February 16, 2018, 34,745,837 shares of the registrant’s common stock were outstanding.
____________________________________________________________________________
DOCUME(cid:49)TS I(cid:49)CORPORATED BY REFERE(cid:49)CE
The information required by Part III of this Annual Report on Form 10-K, to the extent not set forth herein, is incorporated herein by reference from the registrant’s definitive
proxy statement relating to the Annual Meeting of Stockholders to be held in 2018, which definitive proxy statement shall be filed with the Securities and Exchange Commission
within 120 days after the end of the fiscal year to which this Annual Report on Form 10-K relates. Except as expressly incorporated by reference, the registrant’s proxy statement shall
not be deemed to be part of this report.
Page
4
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F-1
Form 10-K
For the Fiscal Year Ended December 31, 2017
TABLE OF CO(cid:49)TE(cid:49)TS
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Item 5.
Item 6.
Item 7.
Business
Risk Factors
Unresolved Staff Cff
omments
Properties
Legal Proceedings
Mine Safety Disclosures
Part I
Part II
Market for Registrant’s Common Equity, Ryy
elated Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
Directors, Executive Officers and Corporate Governance
Executive Compensation
Part III
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions and Director Independence
Principal Accounting Fees and Services
Part IV
Exhibits, Financial Statement Schedules
Form 10-K Summary
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Item 15.
Item 16.
2
PART I
This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the
FORWARR
RD-LOOKI(cid:49)G STATEME(cid:49)TS
e
e brr
ot limited to, statements regarding futur
Securities Act of 1933, as amended, or the Securities Act, and SecSS tion 21E of the Securities Exchange Act of 1934, as amended,
or the Exchange Act, particularly in the discussions under the captions “Business,” “Risk Factors” and “Management’s
perations.” Examples of forward-looking statements include,
tt
Discussion and Analysis of Financial Condition and Results of O
O
but are nrr
rr
usiness, future rrr
esults of operations or financial condition, new or planned
features, products or services, or management strategies. You can identify these forward-looking statements by words such as
“may,” “will,” “would,” “should,” “could,” “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan” and other
similar expressions. However, nrr ot all forward-looking statements contain these words. These forward-looking statements
involve risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in our
forward-looking statements. Such risks and uncertainties include, among others, those discussed under the caption “Risk
Factors” of this Annual Report on Form 10-K, as well as in our consolidated financial statements, related notes, and the other
information appearing elsewhere in t
h the Securities and Exchange Commission, or the SEC.
Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. We do not
intend, and, except as required by law, we u
e
reflect actual
date of this report to
ndertake no obligation, to update any of our forward-looking statements after the
e
report and our other filings wit
vents or circumstances.
results or future err
histt
ww
e
rr
Unless the context otherwise indicates, references in this Annual Report on Form 10-K to the
e
terms “Shutterstock,”
, Ikk nc. and its subsidiaries. “Shutterstock,” “Offset,” “Bigstock,”
II
“the Company,” “we,” “our” and “us” refer to Shutterstock
“Rex Features,” “PremiumBeat” and “Webdam” and their logos are rrr
rr
egistered trademarks and ar
Shutterstock, Inc. or one of our subsidiaries. All other trademarks, service marks and trade names appearing in this Aii
Report on Form 10-K are trr he property of their respective owners.
e trr he property of
rr
nnual
3
Item 1. Business.
Overview
Shutterstock is a global technology company that offers an e-commerce platform for high-quality digital content, tools
and services to creative professionals. The digital content licensed by our customers includes: (a) imagery, cyy onsisting of
licensed photographs, vectors, illustrations and video clips that customers use in their visual communications, such as websites,
digital and print marketing materials, corporate communications, books, publications and video content; and (b) music,
consisting of high-quality music tracks and sound effects, which is often used to complement digital imagery. We aWW lso offer
digital asset management services through Webdam, our cloud-based digital asset management service. Webdam provides tools
for customers to better manage creative content and brand management assets.
WW
Our platform brings together users and contributors of creative content by providing a readily-searchable collection of
content that our customers may pay to license and incorporate into their work and by compensating contributors as their content
is licensed to our customers. For customers seeking specialized content, we also create custom, on-brand content through our
platform by matching our global contributor network against the unique needs of our customers. This model allows us to offer
cost-effective content that is in
customers a fast and scalable way to produce
processes we maintain to properly license content and the indemnification protections we provide allow individuals and
businesses of all sizes, including media agencies, publishers and creative service providers, to license creative content with the
confidence to utilize the licensed content to meet their unique commercial or editorial needs.
line with the visual footprint of their brand. The
ff
ff
We believe that our licensing model and e-commerce platform drive a high volume of download activity that in turn
provides a high volume of search, download and other customer behavioral data that enables us to continuously improve the
quality and accuracy of our proprietary search algorithms, including keyword and similar image identification, and encourages
the creation and contribution of new content to meet our customers’ needs. We enable users to search and discover content to
meet their unique needs by searching our collection and previewing our content at no cost prior to licensing.
Our Products
We offer licenses for a variety of content types, including current, archival and commissioned photographs, illustrations,
rovide our content under a royalty-free non-exclusive license and each
n vetted by a team of reviewers to ensure that it meets our standards of quality and
vector art, video clips and music tracks. Generally, we p
piece of content available for license has bee
can be appropriately licensed for commercial or editorial use. We provide several content offerings across our e-commerce
platform, as follows:
yy
ff
- Shutterstock is our flagship brand and the majority of our revenue is generated through the
Shutterstock
SS
shutterstock.com website. We cWW ontinuously work to expand the collection of photographs, vectors, illustrations and
video clips available on shutterstock.com to establish Shutterstock as a top source of high quality digital imagery for
multimedia producers world-wide.
Bigstock - Bigstock maintains a separate, extensive library of unique photographs, vectors, illustrations and video
clips that is specifically curated to meet the needs of independent creators and others seeking to incorporate cost-
effective digital imagery into their projects.
Offset - For high-impact use cases that require extraordinary imagery, oyy ur Offset brand provides authentic and
exceptional imagery, fyy eaturing work from top assignment photographers and illustrators from around the world, in
addition to work from established and respected collections such as (cid:49)ational Geographic® and The Licensing
Project™. Every image in the collection is hand-selected, chosen for its artistic distinction and narrative quality, ayy nd is
curated into specific categories such as lifestyle, food, travel and fashion.
ff
Shutterstock Custom - Shutterstock Custom is a complementary offering of Shutterstock’s creative platform that
fulfills marketers’ need to scale high-quality and unique branded content including photos, videos, GIFs, cinemagraphs
and 360° video. Shutterstock Custom is powered by the expertise and proprietary technology that we acquired through
our acquisition of Flashstock Technology, Iyy nc. (“Flashstock”) in 2017, and which we expect to grow in the future as
we continue our expansion in the market for custom content creation.
Shutterstock Editorial - Shutterstock Editorial provides editorial imagery, syy uch as entertainment, sports and news
images, to a broad range of customers from independent bloggers to traditional media outlets by providing a real-time
feed of editorial content and an extensive archive of photos and videos. We acquired Rex Features in 2015 and in the
past several years, we have entered into distribution agreements with a number of leading editorial image agencies and
industry partners, continuing our expansion into the market for editorial content.
•
•
•
•
•
4
•
Shutterstock Music - Shutterstock Music provides thousands of high-quality audio tracks and sound effects at
affordable prices, giving businesses, marketers, producers and filmmakers access to the audio content they need to
bring their ideas to life. We acquired PremiumBeat in 2015 to enhance the depth of our existing music library and the
ff
quality of our overall offering in the marketplace.
In addition to our content products, we also provide workflow tools and digital asset management services for enterprise
businesses:
•
Editor - Shutterstock Editor is a free in-browser cloud-based tool that provides
professionals to quickly size, edit and enhance content for immediate social media and other publishing.
a robust solution for creative
ff
WW
- Webdam provides tools to marketing and creative team
WW
• Webdam
Webdam’s products help organizations manage, search, distribute and collaborate on creative and other brand-building
activities to reach new audiences.
s through its digital asset management service.
On February 15, 2018, the Company entered into an asset purchase agreement to sell the Webdam business for an
aggregate purchase price of approximately $49.1 million. The purchase price, subject to adjustments typical for
transactions of this type, is payable in cash at closing, which is expected to occur on or about February 26, 2018.
Sales and Distribution Channels
We strive to offer simple, transparent purchase options that remove complexity from a customer’s workflow. The majority
of our licenses come through our e-commerce platform, with customers typically paying in advance or at the time of license.
This has historically resulted in favorable timing of cash flows relative to the time that revenue is recognized and contributor
r
royalties are earned and paid.
Customer sales are made through the following channels:
•
•
•
The majority of our customers purchase content directly through our web properties. E-commerce
E-commerce:
EE
customers have the flexibility to purchase a subscription plan that is paid on a monthly or annual basis or to purchase
content à la carte. These customers generally license content under our standard license, with additional licensing
options available to meet customers’ individual needs. E-commerce customers typically pay the full amount of the
purchase price in advance or at the time of license, generally with a credit card.
Enterprise: Our base of enterprise customers is mainly composed of creative professionals and large organizations
with unique content, licensing and workflow needs. Customers of this size benefit from dedicated sales, service and
research teams which provide a number of enhancements to their creative workflows including non-standard licensing
rights, multi-seat access, invoicing and the abilit
y to pay on credit terms, increased indemnification protection, multi-
ff
brand licensing packages and content licensed for use-cases outside of
those available on our e-commerce platform.
a
Other: Other sales channels include sales of Webdam’s digital asset management offerings which are made available
through annual software-as-a-service subscription plans, and content licensed outside of our e-commerce and
enterprise channels, including through application program interfaces that allow our content to be licensed through
third-party websites, applications and software.
Revenues generated from each of the sales channels are as follows (in thousands):
Year Ended December 31,
2017
2016
2015
2014
2013
$
$
347,998
$
328,378
$
303,998
$
263,053
$
186,047
23,066
149,969
15,970
109,900
11,251
59,902
5,016
204,509
30,688
318
557,111
$
494,317
$
425,149
$
327,971
$
235,515
E-Commerce
Enterprise
Other
Total Revenue
5
Our Customers
We serve a diverse array of customers across a variety of industries, organizationa
l sizes and geographies. For the year
ended December 31, 2017, more than 1.8 million customers in more than 150 countries licensed revenue-generating content,
with approximately 39%, 33% and 28% of revenue coming from customers in (cid:49)orth America, Europe and the rest of the world,
respectively. Our top 25 customers in the aggregate accounted for less than 5% of our revenue in 2017. Our customers are
classified among three categories, as follows:
d
• Marketing Agencies.
Marketing agencies incorporate licensed content in the work they produce for their clients’
MM
business communications. Whether providing graphic design, web design, interactive design, advertising, public
relations, communications or marketing services, our marketing agency users range from independent freelancers to
the largest global agencies.
• Media Professionals.
Media organizations and professionals incorporate licensed content into their work, which
MM
includes digital publications, newspapers, books, magazines, television and film, as well as to market their products
effectively. Our media users range from independent bloggers to multi-national publishing and broadcast
organizations.
•
Other Organizations. Organizations of all sizes utilize content for a wide range of internal- and external-use
communications such as websites, print and digital advertisements, annual reports, brochures, employee
communications, newsletters, email marketing campaigns and other presentations. These organizations range in size
and type of organization, from sole proprietors to large not-for-profit organizations and Fortune 500 companies.
Content Contributors and Content Review Process
Our collection of creative content is provided by a community of contributors from around the world and is vetted by our
proprietary technology and specialized team of reviewers to ensure that it meets our standards of quality and licensability.
Whether photographers, videographers, illustrators, designers or musicians, our community of more than 350,000 approved
contributors as of December 31, 2017 ranges from part-time enthusiasts to full-time professionals, and all of them must meet
ff
the content standards that our customers have come to expect from Shutterstock. Supplementing the content in our collection,
enabled by our acquisition of Flashstock, we launched Shutterstock Custom in 2017, which connects business customers with a
vast network of contributors from whom to request custom branded imagery to meet their most specific content needs. The
content contributed by our five highest-earning contributors was together responsible for less than 5% of downloads in 2017.
The breadth and quality of our content offerings are critical to our success, and we have created an easy-to-use online
account creation process, through which we enable contributors to create an account, become verified, submit content, and once
approved for submission, upload content onto our platform for licensing. We evaluate content submissions based on certain
technical and legal criteria to ensure we maintain the quality and integrity of our content library, iyy ncluding whether applicablea
releases have been obtained, whether third-party intellectual property is excluded and seeking to minimize other technical
concerns such as excess noise or focus issues. As of December 31, 2017, over 260 million images and video clips have been
submitted from verified contributor accounts. For each content submission that is not approved during the review process, we
notify the contributor by email with an explanation why the image was not published, including guidance on our standards and
insight into customers’ expectations; we believe that this feedback is valuable to contributors and enhances the quality of future
content submissions as well as our customers’ experience.
We use proprietary computer vision technology along with a trained team of reviewers to complete a comprehensive
evaluation of all content submissions. Our content review process is highly efficient, and our content review team strives to
evaluate and process images and video clips within 24 hours of submission to make them available for license on our sites,
while working to continually improve our process to reduce review time.
Contributors are required to add a descriptive title and up to 50 keywords to each image and video clip submitted. We
guide our contributors to provide terms that not only describe literally the objects in the image or clip, but also what is
conveyed conceptually and thematically. We provide technical keywording assistance to contributors through our suggested
keyword tools, which include a tool that leverages our proprietary computer vision technology to automatically suggest
keywords based on visually similar images. We have compiled a vast amount of data relating to the content in our collection,
including keywords and aggregated customer behavioral data, which combined with our proprietary computer vision and
artificial intelligence technology, dyy rives discovery of content through our search algorithms and search engine optimization
(SEO), therefore empowering customers to discover the content best suited for their needs.
Content accepted into our collection is added to our websites where it is available for search, selection, license and
download. Contributors are paid based on how many times their content has been licensed in the previous month. Contributors
may choose to remove their content from our collection at any time.
6
We provide different earnings structures to contributors based on content type and customers’ licensing needs:
•
•
Contributors of photographs, vectors and illustrations to our e-commerce platform typically earn a royalty
II
Images.
each time their images are licensed and the type of license obtained for the image downloaded. The exact amount
earned is determined by the type of license obtained and our published earnings schedule which is based on (i) the
contributor’s total historical earnings paid by us, which determines the contributor’s earnings tier; and (ii) the purchase
option under which the content was licensed. Contributors are able to earn more per download when images are
r
licensed under our custom licensing options or are licensed for editorial use only and, in these instances, can earn up to
50% of the sales price for a licensed image.
Video Clips and Music.
Contributors of video clips and music tracks also typically earn a royalty each time their
VV
video clips or music tracks are licensed. When a contributed video clip or music track is licensed, the contributor is
typically paid between 30% and 50% of the sales price per download.
In addition to content sourced through direct submission to our e-commerce platform, we also obtain all types of content
through exclusive distribution agreements with strategic partners or through the direct acquisition of content, content libraries
or archives. In certain cases, we enter into arrangements with contributors or strategic partners whereby we guarantee a
minimum royalty, uyy sually paid up-front, in exchange for exclusive rights to distribute content when we believe such exclusivity
provides us with a distinct competitive advantage. When we license content that has been obtained through direct acquisition,
we pay no royalties. In recent years, we have enhanced our content collection through the direct acquisition of content and
through entering into several such agreements and partnerships. We have also enhanced our collections and our content
acquisition capabilities through our acquisitions of PremiumBeat, Rex Features, The Picture Desk Limited, and Flashstock. We
continue to seek opportunities for direct acquisition and strategic partnerships to enhance our collection and provide customers
with relevant and high-quality content.
Technology and Infrastructure
Our technology is critical to our business and we have developed proprietary technology and a robust infrastructure to
ff
power our products and services. We believe that delivering intuitive, fast
technology platforms, is critical to our success.
t
and effective user experiences, supported by scalable
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We employ technology to support our public-facing websites and our back-office systems. In developing and enhancing
these sites and systems, we focus our internal development efforts on creating and enhancing specialized proprietary software
that is unique to our business and we leverage commercially available and open source technologies for our more generalized
needs.
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Our customer-facing software enables users to search the millions of digital images, vectors, illustrations, video clips and
music tracks available in our collection or request custom branded content and then select, organize, pay for, license and
download the content that suits their individual needs. Our proprietary search algorithms evolve automatically based on
behavioral data, with each search and download that a user performs on our platform providing our search engine with
additional information to improve search results in subsequent queries.
search technology that it powers to be an important proprietary asset that allows us to provide exceptional service to our
customers and enable our business.
We consider the data that we have collected and the
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We also continue to build and launch innovations to the customer experience. In 2016 we launched Shutterstock Editor to
further enhance the customer experience by providing users the ability to customize certain content without leaving their
browser, improving the customer’s workflow and eliminating time-consuming steps in the creative process, and we have
continued to improve the features, functionality and availability of this tool during 2017.
localization of our e-commerce platform across many countries and regions, allowing customers to search and make purchases
in a variety of languages and currencies.
We continue to invest in the
a
Another of our customer-facing software platforms is Webdam, which services a broad range of enterprise customers by
Webdam’s cloud-
offering a more seamless experience to enterprise users as they license, store and share digital assets through
based software platform.
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We have developed contributor-facing websites that enable individuals and creative professionals to become contributors,
upload and tag content, receive feedback on their submissions from our review team, see reports on earnings and payouts, and
participate in online discussion forums with other contributors, among other activities. We have also developed proprietary
tools to enable our contributors to improve their success on our websites, including our keyword trends tool that allows
contributors to see what terms customers are searching for and how those search terms are trending over time, which allows
contributors to anticipate demand and generate content that customers may want to license. Our contributor-facing websites are
powered by proprietary technology which supports a content review system that allows our review team to efficiently
and
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7
accurately review content submissions. Our combination of proprietary technology and large-scale datasets allows us to deliver
value to our users and enhance their experience on our platform, which drives and grows our marketplace.
We use a combination of internally-developed software and third-party applications that enable customer and contributor
support, intellectual property rights and license tracking, centralized invoicing and sales order processing, customer database
management, language translation and global contributor payouts, in addition to supporting the compliance, finance and
accounting functions.
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Our systems infrastructure is hosted by industry-leading third-party hosting providers that offer 24-hour monitoring, high-
speed network access, auxiliary power generators and back-up systems. In 2017, we made additional investments in our
infrastructure to improve our customer experience and to increase the velocity of product development by enabling developer
productivity, ayy nd expect this investment to continue in 2018 to the extent we believe such investments will improve the long-
term profitability of the business. Third-party public cloud hosting and enhancements to our code base have already enabled us
to add new product offerings to our platform with increased speed and experimentation. We believe continued use of public
cloud hosting will allow us to further diversify our product offerings, reach new customers and contributors around the world
e our developers to rapidly deploy new products, features and
and, by removing inhibitors related to our infrastructure, enabl
functionality. Further, by delivering an application programming interface (API) driven infrastructure, we believe that our
technology teams will be able to focus their resources on revenue-generating activities, rather than on operations and
maintenance. We maintain multiple production data centers to provide rapid content delivery to our customers and to support
business continuity in the event of an emergency. We hWW ave expanded our use of content delivery network solutions to help
enable our customers around the world to have sustained and reliable high-speed access to our content marketplace. (cid:49)etwork,
website, service and hardware-level monitoring, coupled with remote-content monitoring, allow our systems to maintain a high
level of uptime and availability with high-performance delivery.
a
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As we continue to grow our business, our technological needs continue to expand and therefore, we continually invest in
our technology to enhance existing products and services and to develop new products and services. We view our investments
in technology as integral to our long-term success and we intend to continue to investigate, develop and make increased capital
investments in technology and operational systems that support our current business and new areas of potential business
expansion.
Marketing and Customer Support
We reach new customers through a diverse set of performance and brand marketing channels including paid search, online
display advertising, print advertising, tradeshows, email marketing, direct mail, affiliate marketing, public relations, social
media and partnerships. We also use customer relationship management (CRM) marketing to grow the lifetime value of our
existing customers. Our marketing activities aim to raise awareness of our brands and attract paying customers to our websites
and our direct sales organization by promoting the key value propositions of our offerings: diverse and high-quality content,
intuitive and efficient interfaces and economical content options.
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As our marketing efforts attract additional paying customers and generate more revenue for us, our contributors are also
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able to receive increased earnings from us. Increasing contributor earnings helps attract more content submissions, which in
turn helps Shutterstock convert and retain even more paying customers. We believe the high degree of satisfaction that
customers have with our product drives word-of-mouth recommendations, which helps our marketing efforts attract an even
broader audience than we reach directly. Therefore, we believe our marketing efforts have a self-reinforcing network effect,
which powers the growth and success of our marketplace.
In addition to outbound marketing activities, our customer service teams assist users worldwide via email, chat and phone
in multiple languages, 24 hours a day.
Sales
The majority of our revenue is generated via self-serve e-commerce. We encourage our customers to take advantage of
our e-commerce platform’s comprehensive search capabilities, our credit card-based payment options and the immediate digital
delivery of licensed content. We believe the ability to search for, select, license and download content over the internet offersff
our users convenience and speed, and enables us to achieve greater economies of scale.
Direct communication with our customers, however, remains a significant component of our sales strategy and we are
able to address inbound sales inquiries and outbound sales leads and offer customized content and service packages to meet our
customers’ needs through the efforts of our global sales service team. We also have contractual arrangements with third-party
resellers to license digital content to customers, providing access to customers in markets where we do not have a significant
sales and marketing presence. Third-party resellers sell our products directly to end-user customers and remit a fixed
us based on the type of content plan sold.
amount to
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8
Product Rights and Intellectual Property
Product Rights and Indemnification
All of the content that we make available to customers on our websites is offered under perpetual, royalty-free licenses,
with the exception of certain custom, editorial, music, and other content with specific licensing requirements. Royalty-free
means that once a customer has licensed content from us, that customer may use the associated content in accordance with the
license terms in perpetuity without having to pay any ongoing royalties to us. Typically, cyy ontent from our library is licensed on
a non-exclusive basis, meaning that multiple customers can license the same image, video clip or music track under the
applicable Shutterstock license agreement. Custom content is one-of-a-kind branded content and licensed on an exclusive basis
to our customers to fulfill their specific use-cases. We do not typically require that contributors of content to our library provide
their content to us on an exclusive basis, with the exception of custom content and certain editorial, music and other content to
which we have exclusive distribution rights. However, once a contributor’s content is licensed through our platform, such
content is forever subject to the customer’s license even if the contributor removes the image from our marketplace, except in
periodic circumstances where content is removed due to concerns about third-party intellectual property rights.
Under our various license agreements, we expressly represent and warrant that unaltered content downloaded and used in
compliance with our license agreements and applicable law will not infringe any copyright, trademark or other intellectual
property right, violate any third party’s rights of privacy or publicity, vyy iolate any U.S. law, be d
efamatory or libelous, or be
pornographic or obscene. Provided that a customer has not breached the license agreement or any other agreement with us, we
will defend, indemnify, ayy nd hold a customer harmless from direct damages attributable to breaches of the express
representations and warranties provided in our license agreements. From time to time, we agree to customize our license
agreements with non-standard indemnification terms. Regardless of customization, indemnification only applies to claims for
damages attributable to our breach of the express representations and warranties provided in our license agreement and is
generally conditioned on our timely receipt of an indemnification claim and our right to assume the defense of such claim. Our
license agreements generally cap our indemnification obligations at amounts ranging from $10,000 to $250,000, with
exceptions for certain products for which our indemnification obligations may be uncapped. We maintain commercially
reasonable insurance intended to protect against the costs of intellectual property litigation and our indemnification obligations
under our license agreements.
w
Intellectual Property
We protect our intellectual property through a combination of patent, trademark, copyright and domain name
registrations, as well as trade secret protections.
We own a portfolio of trademarks, including “Shutterstock,” “Offset,” “Bigstock,” “Rex Features,” “PremiumBeat” and
“Webdam” and associated logos. We will pursue additional trademark registrations to the extent that we create any additional
material and registrable trademarks or logos. We are the registered owner of a variety of the shutterstock.com, bigstock.com,
offset.com, webdam.com, premiumbeat.com, and rexfeatures.com internet domain names and various other related domain
names. We have successfully recovered infringing domain names in the past and intend to continue to enforce our rights in the
future. We also own copyrights, including certain content in our websites, publications and designs, as well as patents,
including with respect to our display systems and search capabilities. These intellectual property rights are important to our
business and marketing efforts. The duration of the protection afforded to our intellectual property depends on the type of
property in question, the laws and regulations of the relevant jurisdiction and the terms of our license agreements with others.
With respect to our trademarks, trade names and patents, laws and rights are generally territorial in scope and limited to those
countries where a mark has been registered or protected. While trademark registrations may generally be maintained in effect
for as long as the mark is in use in the respective jurisdictions, there may be occasions where a mark or title is not registrable or
protectable or cannot be used in a particular country. In addition, a trademark registration may be canceled or invalidated if
challenged by others based on certain use requirements or other limited grounds. We believe the duration of our patents is
adequate, relative to the expected lives of our products.
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We protect our intellectual property rights by relying on federal, state, and common law rights, including registration, in
the United States and applicable foreign jurisdictions, as well as contractual restrictions. We enforce and protect our intellectual
property rights through litigation from time to time, and by controlling access to our intellectual property and proprietary
technology, in p
contractors, and vendors. In this way, we h
property as trade secrets. We further control the use of our proprietary technology and intellectual property through provisions
in our websites’ terms of use and license agreements.
art, by entering into confidentiality and proprietary rights agreements with our employees, consultants,
ave historically chosen to protect our software and other technological intellectual
yy
yy
9
Government Regulation
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The legal environment of the internet and online content is evolving rapidly in the United States and worldwide. The
development of new laws and regulations, the manner in which existing laws and regulations will be applied to the internet and
online content in general, and how the foregoing will relate to our business in particular, is unclear in many cases. For example,
there is uncertainty regarding how laws and regulations will apply in the online context and to different business models,
including with respect to such topics as privacy, data management and cyber-security, dyy efamation, e-commerce, pricing, credit
card fraud, advertising, taxation, sweepstakes, promotions, subscription-based billing, content regulation, quality of products
and services, internet neutrality, oyy utsourcing, and intellectual property ownership and infringement.
(cid:49)umerous laws have been adopted at the national and state level in the United States that could have an impact on online
commerce generally and on our business. These laws include, for example, the following:
•
•
•
•
•
The Digital Millennium Copyright Act (the “DMCA”) regulates digital material and created updated copyright
laws to address the unique challenges of regulating the use of digital content.
The Controlling the Assault of (cid:49)on-Solicited Pornography and Marketing Act of 2003 and similar laws adopted
by a number of states regulate the format, functionality and distribution of commercial solicitation e-mails, create
criminal penalties for unmarked sexually-oriented material, and control other online marketing practices.
The Children’s Online Privacy Protection Act and the Prosecutorial Remedies and Other Tools to End
Exploitation of Children Today Act of 2003 regulate the collection or use of information, and restrict the
distribution of certain materials, as related to certain protected age groups. In addition, the Protection of Children
From Sexual Predators Act of 1998 provides for reporting and other obligations by online service providers in the
area of child pornography.
TT
Federal and state regulatory agencies are accelerating the consideration, adoption and enforcement of rules and
guidelines concerning data security measures and reporting of cyberattacks and other security breaches of
r third parties.
personal data to affected individuals, regulatory agencies, law enforcement officials and othe
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The Federal Trade Commission Act and numerous state “mini-FTC” acts bar “deceptive” and “unfair” trade
practices, including in the contexts of online advertising and representations made in privacy policies and other
online representations. Federal and state regulatory agencies are also accelerating the consideration, adoption and
enforcement of rules, regulations and guidelines that govern online service providers’ data collection, processing,
retention, transfer and use policies and practices, including with respect to the disclosure of consumer data to third
parties such as direct marketers.
Many of these laws and regulations have international analogues that apply to our business, have become stricter over
time, and may continue to become stricter in the future.
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Given the broad spectrum of legal and regulatory uncertainties, we expect new laws and regulations to be adopted over
time that are likely to be applicable to the internet and to our activities. Any existing or new legislation applicable to
Shutterstock could expose us to substantial liability, iyy ncluding significant expenses necessary to comply with such laws and
regulations, to respond to regulatory inquiries or investigations, and to defend individual or class litigation. These events could
dampen growth in the use of the internet in general, and cause Shutterstock to divert significant resources and funds to
addressing these issues, and possibly require us to change our business practices.
We post privacy policies on our websites concerning our data collection, use and sharing practices. We have also
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d privacy policies, that our security measures are insufficient, or that
implemented, and continuously improve upon, various data security measures. Allegations that our policy disclosures are
inadequate or that we have failed to comply with our poste
we otherwise violated Federal Trade Commission or state requirements or other privacy-related laws and regulations, could
result in proceedings by governmental or regulatory bodies or private parties that could potentially harm our business, results of
operations and financial condition. In addition, there is a risk that privacy, data security and marketing laws may be interpreted
and applied differently in certain jurisdictions, in ways that are not consistent with our current practices, which could also
potentially harm our business, results of operations and financial condition. In this regard, there are a large number of
legislative and regulatory proposals before the United States Congress, various state legislative bodies, and government
agencies regarding privacy, syy ecurity, myy
predict whether or when such rules and regulations may be adopted, or how existing or new rules or regulations could be
interpreted by courts or agencies, however, it is possible that the foregoing could harm our business by, ayy mong other things,
decreasing user registrations and revenue, increasing the cost of compliance, impeding the development of new products or
services, and limiting potential sources of revenue such as online advertising. These adverse effects on our businesses could be
caused by, ayy mong other possible provisions, the required display of specific disclaimers, requirements to obtain consent from
arketing and other consumer issues that may affect our business. It is not possible to
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r
10
users for certain activities, costly security measures or other requirements before users can utilize our services. In addition, we
may be subject to claims of liability or responsibility for the actions of third parties with whom we interact or upon whom we
rely in relation to various services, including but not limited to vendors, payment processors and business partners. These third
parties may be vulnerable to violations of privacy laws, threats such as computer hacking, cyber-terrorism or other
unauthorized attempts to access, modify or delete our or our customers’ information or business assets that they service or
maintain on our behalf. Further, Shutterstock itself may be the target of cyberattacks or other unlawful or unauthorized efforts
to access, use, acquire or disclose information that we ourselves maintain, and such information may also be subject to
accidental loss, destruction or alteration.
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In addition, there is a significant increase in non-U.S. jurisdictions considering, adopting and enforcing existing and new
laws and regulations regarding a broad spectrum of data privacy, dyy ata management, data transfer/localization, marketing, anti-
spam, data security and other matters related to online businesses and e-commerce, including the European Union General Data
Protection Regulation (the “GDPR”), which will take effect May 25, 2018 and will govern how we can collect and process the
personal data of European Union citizens. (cid:49)on-U.S. laws and regulations are often more restrictive than those in the United
States and often have extraterritorial application. Due to the global nature of the internet, it is possible that the governments of
other states and countries might attempt to regulate our online activities such as digital transmissions, regulate our data privacy
and security measures, or prosecute us for alleged violations of their laws. We might violate such laws; such laws or their
interpretation or application may be modified; and new laws may be enacted in the future. Any such developments could harm
our business, operating results and financial condition. We may be subject to legal liability for our online services. The law
relating to the liability of providers of online services for activities of their users is currently unsettled both within the United
States and abroad. Claims may also be threatened against us for aiding and abetting, defamation, negligence, copyright or
trademark infringement, or other reasons based on the nature and content of information that we collect or use, or to or from
which we provide links or that may be posted online.
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In addition, from a taxation perspective, there are applicable and potential government regulatory matters that may impact
the Company:
•
On December 22, 2017, H.R.1 (commonly referred to as the Tax Cuts and Jobs Act of 2017 (the “TCJA”)) was signed
into law, rww epresenting a significant overhaul to the U.S. federal income tax code. The TCJA has a significant impact on
our financial statements for 2017 and will have a significant impact on our financial position and results of operations
in future years. We address our reasonable estimate of the impact of the provisions of the TCJA on our 2017 financial
statements throughout this document. We anticipate uncertainty regarding how these provisions are to be implemented.
The TCJA is also open to further interpretation and technical corrections in the U.S. and potential reaction from
foreign jurisdictions, which have already expressed reservations and concerns about certain provisions of the TCJA.
As we complete our analysis of the TCJA, we may refine our current estimate and make adjustments that could
materially change our estimate of the total income tax impact to the Company.
Competition
We compete to be an integral component of the creative process for our customers based on a number of factors including
ff
a
source new content; accessibility of content, distribution capabilities;
the quality, ryy elevance and breadth of content; ability to
ease and speed of search and fulfillment; content pricing models and practices; content licensing options and the degree to
which users are protected from legal risk; brand recognition and reputation; the effective use of current and emerging
technology; the global nature of the Company’s interfaces and marketing efforts, including the degree of localization; and
customer service. We also compete for contributors on the basis of several similar factors including ease and speed of the
upload and content review process; the volume of customers who license their submitted content; contributor commission
models and practices; the degree to which contributors are protected from legal risk; brand recognition and reputation; the
effective use of technology; the global nature of the Company’
s interfaces; and customer service.
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We also leverage, to the greatest extent possible, the global nature of our user interfaces and marketing efforts, including
local languages, currencies and payment methods and our effective use of current and emerging technology and marketing
channels to attract and retain customers and contributors. We believe that we benefit from a network effect between customers
and contributors: as we have grown, our broadening audience of paying users has attracted more content from contributors, and
the increasing selection of high-quality content has in turn helped to attract more
customers to our sites. The success of this
network effect is facilitated by the trust that users place in Shutterstock to maintain the quality and integrity of our branded
marketplace, and our commitment to seamless integration into users’ creative workflows.
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The industry in which we operate is intensely competitive and rapidly evolving, with low barriers to entry. Some of our
current and potential significant competitors include:
•
other online platforms that feature marketplaces for stock content or creative workflow tools such as Getty Images
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and their iStockphoto offering and AdobeStock;
11
•
•
•
•
•
•
•
specialized visual content companies that are established in
such as Visual China Group;
a
local, content or product-specific market segments,
providers of commercially licensable music such as Universal Music Publishing Group, Sony/ATV Music
Publishing, Warner Music Group, and EMI Music Publishing;
websites focused on image search and discovery such as Google Images;
websites for image hosting, art and related products such as Flickr;
other providers of cloud-based digital asset management tools;
social networking and social media services; and
commissioned photographers and photography agencies.
In addition, we compete with the alternative of creating one’s own content or choosing not to consume licensed content
due to price considerations or because the user is not aware of how to access licensed content.
Employees
As of December 31, 2017, our global workforce included 1,130 full-time employees. (cid:49)one of our employees in the
United States are covered by collective bargaining arrangements. In several foreign jurisdictions, including Germany, Cyy
and France, our employees may be subject to national collective bargaining agreements that set minimum salaries, benefits,
working conditions and/or termination requirements. We consider our employee relations to be satisfactory.
anada
Segments and Geographic Areas
Information about segment and geographic revenue is set forth in (cid:49)ote 14 of the (cid:49)otes to Consolidated Financial
Statements included in Part II, Item 8 of this Annual Report on Form 10-K. For a discussion of the risks attendant to foreign
operations, see the information in Part I, Item 1A of this Annual Report on Form 10-K under the heading “Risk Factors” under
the caption “Our international operations and our continued expansion internationally expose us to many risks.” For a
discussion of revenue, net income and total assets, see Part II, Item 8 of this Annual Report on Form 10-K.
ff
Seasonality
Our operating results may fluctuate from quarter to quarter as a result of a variety of factors. Our quarterly and
ff
annual
results may reflect the effects of intra-period trends in customer behavior. For example, we expect certain customers’ usage to
decrease during the fourth quarter of each calendar year due to the year-end holiday season, and to
increase in the first quarter
of each calendar year as many customers return to work. Additionally, byy ecause a significant portion of our revenue is derived
from repeat customers who have purchased subscription plans, our revenues have historically been less volatile than if we had
no subscription-based customers.
d
Corporate and Available Information
We launched our marketplace in 2003, and on October 5, 2012, we reorganized as Shutterstock, Inc., a Delaware
ff
company. We cWW ompleted our initial public offering, or
corporation, from Shutterstock Images LLC, a (cid:49)ew York limited liability
IPO, in October 2012, and completed a follow-on offering in Septembe
Stock Exchange under the symbol “SSTK”.
a
ff
r 2013. Our common stock is listed on the (cid:49)ew York
Our principal office is located in the Empire State Building at 350 Fifth Avenue, 21st Floor, (cid:49)ew York, (cid:49)ew York 10118,
and our telephone number is (646) 710-3417. Our primary website address is www.shutterstock.com. Our investor relations
website is located at http://investor.shutterstock.com. In accordance with the informational requirements of the Exchange Act,
we file reports, proxy and information statements and other information with the SEC. We make available free of charge on our
investor relations website under the heading “SEC Filings” our Annual Reports on Form 10-K, Quarterly Reports on Form 10-
Q, Current Reports on Form 8-K and amendments to those reports as soon as reasonably practicable after such materials are
electronically filed with (or furnished to) the SEC. Information contained on our websites is not incorporated by reference into
this Annual Report on Form 10-K. In addition, the public may read and copy materials we file with the SEC at the SEC’s Public
Reference Room at 100 F Street, (cid:49)E, Washington, DC 20549. The public may obtain information on the operation of the Public
Reference Room by calling the SEC at 1-800-SEC-0330. In addition, the SEC maintains a website, www.sec.gov, tvv hat includes
filings of and information about issuers that file electronically with the SEC.
12
Item 1A. Risk Factors.
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You should carefully consider the risks and uncertainties describe
d below, tww ogether with the financial and other
information contained in this Annual Report on Form 10-K. Our business may also be adversely affected by risks and
uncertainties not presently known to us or that we currently believe to be immaterial. If any of the following risks, such other
risks or the risks described elsewhere in t
entitled “Management’s
tt
his Annual Report on Form 10-K, including in the section
Discussion and Analysis of Financial Condition and Results of Operations”, actually occur, orr ur business, financial condition,
operating results, cash flow and prospects could be materially all
common stock to decline.
dversely affected. This could cause the trading price of our
“
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Risks Related to Our Business
The success of our business depends on our ability to continue to attract and retain customers of, and contributors to, our
online platform and marketplace for creative content in a cost-efficient manner. If c
with us, or if content contributors reduce or end their participation in our marketplace, our business will be harmed.
ustomers reduce or cease their spending
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The continued use of our platform by customers and contributors is critical to our success. Our future performance largely
depends on our ability to attract new, and retain existing, contributors and paying customers. We benefit from significant
network effects: our growing audience of paying users attracts more content from contributors, which increases our content
selection and in turn attracts additional paying customers, and therefore, we must regularly grow our customer base. Further,
we must also ensure that our current customers remain active purchasers of our products given that the majority of our revenue
is derived from customers who have purchased with us in the past. Our ability to attract new customers and contributors, and to
incentivize our customers to continue purchasing our products and our contributors to add new content to our marketplace
depends on several factors, including:
•
•
•
•
•
•
the scope of content available for licensing;
the effectiveness of our marketing efforts;
the features and functionality of our platform;
our current products and services and ability to expand our offerings;
our customers’ and contributors’ user experience in using our platform; and
the quality and accuracy of our search algorithms.
We spend a significant amount on marketing activities to acquire new customers and retain and engage existing
customers, and we expect our marketing expenses to continue to account for a significant portion of our operating
expenses. For example, in 2017, 2016 and 2015 our advertising costs, which have historically been the most significant
component of our marketing expenses, were approximately $76.6 million, $64.9 million and $53.0 million, respectively. If our
marketing activities prove less successful than anticipated in attracting new customers or retaining existing customers, we may
not be able to recover our marketing spend, we may not acquire new customers or our cost to acquire new customers may
increase, and our existing customers may reduce the frequency or size of their purchases from us. Further, a significant portion
of our marketing spend consists of search engine marketing and a major search engine operator could change its algorithms in a
manner that negatively affects our paid or non-paid search ranking, and competitive dynamics could impact the effectiveness of
search engine marketing or search engine optimization. If our marketing efforts to attract new paying customers or retain
existing paying customers are not successful, we may not accomplish cost-effective acquisition of customers.
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If we are unable to grow our customer and contributor base, or retain our existing contributors and paying customers, or
are unable to attract paying customers in a cost-effective manner, our financial performance, operating results and business may
be adversely affected.
The market in which we operate is highly competitive with low barriers to entry and if we do not compete effectively,ll our
operating results could suffer.
The industry in which we operate is intensely competitive and rapidly evolving, with low barriers to entry. We cWW ompete
and
with a wide and diverse array of companies, from significant media companies to individual content creators. Our current
potential domestic and international competitors range from large established companies to emerging start-ups across different
industries, including online marketplace and traditional stock content suppliers of current and archival creative and editorial
imagery, pyy hotography, syy tock footage, and music; specialized visual content companies in specific geographic segments;
providers of commercially licensable music; websites specializing in image search, recognition, discovery and consumption;
websites that host and store images, art and other related products; providers of cloud-based digital asset management tools;
social networking and social media services; and commissioned photographers and photography agencies.
d
13
We believe that the principal competitive factors in the creative content industry include: quality, ryy elevance and breadth of
content; the ability to source new content; content licensing options and the degree to which users are protected from legal risk;
the effective use of current and emerging technology; accessibility of content, distribution capability, and speed and ease of
search and fulfillment; brand recognition and reputation; customer service; and the global nature of a company’s interfaces and
marketing efforts, including local languages, currencies, and payment methods. If our competitors use their experience and
resources to provide an offering that is more attractive to customers across these categories, or if our competitors innovate and
provide products faster than we can, we may be unable to compete effectively and our business will be harmed.
Many of our competitors have or may obtain significantly greater financial, marketing or other resources or greater brand
awareness than we have. Some of these competitors may be able to respond more quickly to new or expanding technology and
devote more resources to product development, marketing or content acquisition than we can. Additionally, syy ome of these
competitors may acquire, invest in or partner with other competitors or leverage their own image-related competencies to enter
our market. While we believe that there are obstacles to creating a meaningful network effect between customers and
contributors, the barriers to creating a platform that allows for the licensing of digital content or provides workflow tools are
low. If competitors offer higher royalties, easier submission workflows, or less rigorous vetting processes or incentivize
contributors to distribute their content on an exclusive basis, contributors may choose to stop distributing new content with us
or remove their existing content from our collection. Further, as technology advances or other market dynamics make creating,
sourcing, archiving, indexing, reviewing, searching or delivering creative content easier or more affordable, our existing
potential competitors may also seek to develop new products, technologies or capabilities that could render many of the
products, services and content types that we offer obsolete or less competitive. For any of these reasons, we may not be able to
compete successfully against our current and future competitors.
and
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In addition, demand for our products and services is sensitive to price. Many external factors, including our technology
and personnel costs and our competitors’ pricing and marketing strategies, could significantly impact our pricing strategies and
we could fail to meet our customers’ pricing expectations. Increased competition and pricing pressures may result in reduced
sales, lower margins, losses or the failure of our product and services to maintain and grow their current market share, any of
which could harm our business.
If we cannot continue to innovate technologically or develop, market and offo er new products and services, or enhance
existing technology and products and services to meet customer requirements, our ability to grow our revenue could be
impaired.
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Our growth depends on our ability to innovate and add value to our existing e-commerce platform and to provide our
yy
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ell as the deployment of new features. For example, a video footage
customers and contributors with a scalable, high-performing technology infrastructure that can efficiently and reliably handle
increased customer and contributor usage globally, as w
clip represents significantly more data as compared to a still image, and if the proportion of our business related to video
footage licensing and our video footage library continue to grow, we w
ill need to expand and enhance our technological
capabilities to ingest, store and search video content in ways that are similar to our management of images. Without
improvements to our technology and infrastructure, our operations might suffer from unanticipated system disruptions, slow
application performance or unreliable service levels, any of which could negatively affect our reputation and abilit
y to attract
and retain customers and contributors. We are currently making, and plan to continue to make, significant investments to
support and enhance the technology and infrastructure supporting our customer and contributor facing websites and software
platforms and to evolve our information processes and computer systems to more efficiently run our business and remain
competitive. Our technology investments have increased, and may continue to increase, our operating costs and we may not
achieve the anticipated benefits, significant growth or increased market share from these investments for several years, if at all.
If we are unable to manage our investments successfully or in a cost efficient manner, our business and results of operations
may be harmed.
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Our growth also depends, in part, on our ability to develop new products and services and enhance existing products and
services. The process of developing new products and services and enhancing existing products and services is complex, costly
and uncertain and we may not execute successfully on our vision or strategy because of challenges such as product planning
and timing, technical hurdles, or a lack of resources. The success of our products depends on several factors, including our
ability to:
anticipate customers’ and contributors’ changing needs or emerging technological trends;
timely develop, complete and introduce innovative new products and enhancements;
differentiate our products from those of our competitors;
effectively
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market our products and gain market acceptance;
price our products competitively; and
•
•
•
•
•
14
•
provide timely, eyy ffective and
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accurate support to our customers and contributors.
We may be unable to successfully identify new product opportunities or enhancements, develop and bring new products
to market in a timely manner, or achieve market acceptance of our products. There can be no assurance that products and
technologies developed by others will not render our products or technologies obsolete or less competitive. If we are
unsuccessful in innovating our technology or in identifying new or enhancing our existing product offerings, our ability to
compete in the marketplace, to attract and retain customers and contributors and to grow our revenue could be impaired.
We face risks resulting from the digital content in our collection such as unforeseen costs related to infringement claims,
potential liability arising from indemnification claims and the inability to prevent misuse.
Our digital content is licensed from copyright owners such as photographers, illustrators, videographers and composers
who contribute content to our collection and, subject to our licenses with our contributors, we typically offer customers a
perpetual, royalty-free license to use the content for their editorial or commercial needs. Although we have implemented
measures to review the content that we accept into our collection, we cannot guarantee that each contributor holds the rights or
releases he or she claims or that such rights and releases are adequate, which in turn affects the licenses granted to our
customer. As a result, we and our customers have been, and in the future will likely be, subject to third-party claims, including
intellectual property infringement claims, related to our customers’ use of our content.
Under our license agreements with our contributors, our contributors represent and warrant that they have the right to
license content to us. Under our license agreements with our customers, we expressly represent and warrant that unaltered
content downloaded and used in compliance with our license agreements and applicable law will not infringe any copyright,
trademark or other intellectual property right, violate any third party’s rights of privacy or publicity, vyy iolate any U.S. law, beww
defamatory or libelous, or be pornographic or obscene. We oWW ffer our customers indemnification at amounts ranging from
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$10,000 to $250,000, with exceptions for certain products for which our indemnification obligations are uncapped, for direct
damages attributable to our breach of the express representations and warranties contained in our license agreements. However,
our contractual maximum liability may not be enforceable in all jurisdictions. The aggregate amount of capped indemnification
liability, or the amount of uncapped indemnification liability in individual instances, may be significant. Any customers who
seek indemnification claims from us may also discontinue use of our products and services, which could harm our business.
While we maintain insurance policies to cover potential intellectual property disputes, and have not historically incurred
y as a result of these indemnification obligations individually or in the aggregate, we have
any material financial liabilit
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incurred, and will expect to continue to incur, expenses related to such claims and related settlements, which may increase over
time. If a third-party infringement claim or series of claims is brought against us in excess of our insurance coverage or for
uninsured liabilities, our business could suffer. In addition, we may not be able to maintain insurance coverage at a reasonable
cost or in sufficient amounts or scope to protect us against all losses.
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Further, unauthorized parties have attempted, and may in the future attempt, to improperly use the digita
collection and such misuse of our content may result in lost revenue and increase our risk of litigation. While we have
proactively enforced our intellectual propert
and we rely on intellectual property laws and contractual restrictions to protect our rights and the digital content in our
collection. Certain countries may be very lax in enforcing intellectual property laws or have very onerous and time-consuming
requirements to enforce intellectual propert
Consequently, tyy hese intellectual property laws afford us only limited protection. We cannot guarantee that we will be able to
prevent the unauthorized use of our digital content or that we will be successful in stopping such use once it is detected.
y rights, preventing misuse or infringement of our content is inherently difficult
y rights. Litigation in those countries will likely be costly and ineffective.
l content in our
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Regardless of their merit, intellectual property and indemnification claims are time-consuming, expensive to litigate or
settle and cause significant diversion of management attention and could severely harm our financial condition and reputation,
and adversely affect our business.
Unless we increase market awareness of our brand and our existing and new products and services, our revenue may not
continue to grow.
We believe that the brand identity that we have developed has significantly contributed to the success of our products and
services and that our ability to attract and retain new customers and contributors depends in large part on our ability to increase
our brand awareness. We have and may continue to expend significant resources on advertising, marketing, and other brand-
building efforts to preserve and enhance customer and contributor awareness of our brand, products and services. For example,
in 2015, we launched Shutterstock Editorial to expand and grow our editorial content offering to a broad range of customers.
We have incurred and expect to incur significant costs in developing and marketing this product to obtain user acceptance and
we may not be successful in our efforts to increase awareness and market share of thi
achieve and maintain brand awareness and market share more quickly and effectively than we can.
s product. Our competitors may be able to
a
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15
Our brand may be impaired by a number of factors, including the effectiveness of our marketing campaigns, disruptions
in service due to technology, dyy ata privacy and security issues, and exploitation of our trademarks and other intellectual property
by others without our permission. Maintaining and enhancing our brand will depend largely on our ability to be a leading e-
commerce platform for high-quality digital content, tools and services for creative professionals and to continue to provide a
user experience that anticipates our customers’ needs. Additionally, oyy ur marketing campaigns or other efforts to increase our
brand awareness may not succeed in bringing new visitors to our platform or converting such visitors to paying customers or
contributors and may not be cost-effective. It is possible that, as our industry becomes increasingly competitive, maintaining
and enhancing our brand may become increasingly difficult and expensive and our efforts may not be successful.
We have experienced significant growth in recent periods and if we fail to effectivel
operating results may suffer.
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anage our growth, our business and
We have experienced significant growth and expect to continue to experience such growth. For example, our revenues
increased from $425.1 million in 2015 to $494.3 million in 2016 and to $557.1 million in 2017. The pace of this growth has
placed, and we expect that the pace of future growth will continue to place, significant demands on our management,
administrative, operational and financial infrastructure. Our success will depend in part on our ability to manage this growth
effectively. As our operations have grown in size, scope and complexity, we h
significant expenditures and allocate valuable management resources to improve and upgrade our technology, cyy ustomer service,
sales and marketing infrastructure and product offerings, including new product offerings, and to continue developing or
acquiring new and relevant content and product offerings. Continued rapid growth may also strain our ability to maintain
reliable operation of our e-commerce platform, enhance our operational, financial and management controls and reporting
systems and recruit, train and retain highly skilled personnel. If we fail to allocate limited resources effectively in our
organization as it grows and do not successfully implement improved technology and infrastructure, our business, operating
results and financial condition may suffer.
ave made and expect to continue to make
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We may not continue to grow our revenues at historical rates.
Our future profitability will depend in part on our continued ability to grow our revenues; however, we have seen a
deceleration in our growth rate, which may continue, and we may not even be able to grow at all. In future periods, our revenue
could grow more slowly than in recent periods or further decline for many reasons, including any increase in competition,
reduction in demand for our products, inability to introduce new products or enhance our existing product offerings, pricing
pressures, contraction of our overall market or our failure to capitalize on growth opportunities. In addition, while we plan to
manage our growth in a cost-effective manner, we expect expenses to increase in the near term, particularly as we continue to
make significant investments in our technology and operational infrastructure, continue to expand our operations globally and
develop new products and features for, and enhancements of, our existing products. A significant decrease in our historical rate
of growth may adversely impact our results of operations and financial condition. Further, if our growth rates decline, investors’
perceptions of our business may be adversely affected and the trading price of our common stock could decline.
Technological interruptions that impair aii
reputation and brand and adversely affect our results of operations.
ccess to our websites or the efficiency of our marketplace could damage our
The satisfactory performance, reliability and availability of our websites and our network infrastructure are critical to our
reputation, our ability to attract and retain customers and contributors to our platform and our ability to maintain adequate
customer service levels. Any system interruptions that result in the unavailability of our websites could result in negative
publicity, dyy amage our reputation and brand or adversely affect our results of operations.
may in the future experience temporary system interruptions for a variety of reasons, including security breaches and other
security incidents, viruses, telecommunication and other network failures, power failures, programming errors, data corruption,
denial-of-service attacks, or an overwhelming number of visitors trying to reach our websites during periods of strong demand.
Even a disruption as brief as a few minutes could have
a negative impact on our marketplace activities and could result in a loss
of revenue.
We have in the past experienced, and
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The internet infrastructure generally has also experienced a variety of outages and other delays as a result of damage to
portions of its infrastructure, and it could face outages and delays in the future. We rely upon third-party service providers, such
as co-location and cloud service providers, for our data centers and application hosting, and we are dependent on these third
parties to provide continuous power, cooling, internet connectivity and physical security for our servers, and our reliance on
these third-parties can be expected to increase as we expand our infrastructure in the future. In the
providers experience any interruption in operations or cease business for any reason, or if we are unable to agree on satisfactory
terms for continued hosting relationships, our business could be harmed and we could be forced to enter into a relationship with
other service providers or assume hosting responsibilities ourselves. Although our use of multiple production data centers
enables us to provide rapid content delivery to our customers and to support business continuity in the event of an emergency, ayy
system disruption at an active data center or third-party hosting service provider could result in a noticeable disruption and
event that these third-party
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16
performance degradation to our websites.
Because some of the causes of system interruptions may be outside of our control, we may not be able to remedy such
interruptions in a timely manner, or at all. In addition, we have entered into service level agreements with some of our larger
customers and strategic partners. Technological interruptions could result in a breach of such agreements and subject us to
considerable penalties and could cause our customers to believe our service is unreliable, causing our business, reputation and
financial condition harm.
Assertions by third parties of infringement of intellectual property rights related to our technology could result in significant
costs and substantially harm our business and operating results.
Internet, technology and media companies are frequently subject to litigation based on allegations of infringement,
misappropriation or other violations of intellectual property rights or rights related to their use of technology. Some internet,
technology and media companies, including some of our competitors, own large numbers of patents, copyrights, trademarks
and trade secrets, which they may use to assert claims against us. Our technology is critical to our business and we have
developed proprietary technology and a robust infrastructure to power our products and services. Third parties may in the
future assert that the technology we have developed infringes, misappropriates or otherwise violates their intellectual property
rights, and as we face increasing competition, the possibility of intellectual property rights claims against us grows. Such
litigation may involve patent holding companies or other adverse patent owners who have no relevant product revenue, and
therefore our own issued and pending patents may provide little or no deterrence to these patent owners in bringing intellectual
property rights claims against us. Existing laws and regulations are evolving and subject to different interpretations, and various
federal and state legislative or regulatory bodies may expand current or enact new laws or regulations. We cannot guarantee
that our technology is not infringing or violating any third-party intellectual property rights or rights related to use of
technology.
We cannot predict whether assertions of third-party intellectual property rights or any infringement or misappropriation or
other claims arising from such assertions will substantially harm our business and operating results. If we are forced to defend
against any infringement or misappropriation claims, whether they are with or without merit, are settled out of court, or are
determined in our favor, we may be required to expend significant time and financial resources on the defense of such claims.
Furthermore, an adverse outcome of a dispute may require us to pay damages, potentially including treble damages and
attorneys’ fees, if we are found to have willfully infringed a party’s intellectual property; expend additional development
resources to redesign our technology; enter into potentially unfavorable royalty or license agreements in order to obtain the
right to use necessary technologies, content, or materials; and to indemnify our partners and other third parties. Royalty or
licensing agreements, if required or desirable, may be unavailable on terms acceptable to us, or at all, and may require
significant royalty payments and other expenditures. In addition, any lawsuits regarding intellectual property rights, regardless
of their success, could be expensive to resolve and would divert the time and attention of our management and technical
personnel.
Our international operations and our continued expansion internationally expose us to many risks.
Revenues derived from customers outside of the United States comprise a significant portion of our revenues and we seek
to expand our international operations to attract customers and contributors in countries other than the United States as a critical
element of our business strategy. For each of the years ended December 31, 2017, 2016 and 2015, approximately two-thirds of
our revenue, respectively, wyy
as derived from customers located outside of the United States. While a significant portion of our
customers reside outside of the United States, we have limited experience operating as a company outside the United States. We
expect to continue to devote significant resources to international expansion through, for example, the possibility of
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establishing additional offices, hiring additional overseas personnel, entering into strategic arrangements with local partners,
and exploring acquisition opportunities. In addition, we expect to increase marketing for our foreign language offerings and to
further localize our collection and user experience for foreign markets. Our ability to expand our business and attract talented
employees, as well as customers and contributors, in an increasing number of international markets requires considerable
management attention and resources and is subject to the challenges of supporting a rapidly growing business in an
environment of multiple languages, cultures, customs, legal systems, alternative dispute systems, regulatory systems and
commercial infrastructures. If we fail to deploy, myy
suffer.
anage or oversee our international operations successfully
, oyy ur business may
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Additionally, eyy xpanding our international focus may subject us to risks that we have not faced before or increase risks that
we currently face, including risks associated with:
• modifying our technology and marketing and localizing our offerings for customers’ and contributors’
preferences, customs and language;
17
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•
•
•
•
•
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•
•
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•
•
legal, political or systemic restrictions on the ability of U.S. companies to do business in foreign countries,
including, among others, restrictions imposed by the U.S. Office of Foreign Assets Control (OFAC) on the ability
of U.S. companies to do business in certain specified foreign countries or with certain specified organizations and
individuals;
compliance with the U.S. Foreign Corrupt Practices Act, the U.K. Bribery Act and similar laws in other
jurisdictions;
compliance with foreign laws and regulations, including with respect to disclosure requirements, privacy,
consumer and data protection, marketing restrictions, human rights, rights of publicity, tyy echnology and content;
government regulation of e-commerce and other services and restrictive governmental actions on the distribution
of content, such as censorship;
disturbances in a specific country’s or region’s political, economic or military conditions, including potential
sanctions (e.g., significant civil, political and economic disturbances in Russia, Ukraine and the Crimean
peninsula);
lower levels of consumer spending in foreign countries or lack of adoption of the internet as a medium of
commerce;
longer payment cycles in some countries, increased credit risk, and higher levels of payment fraud;
reduced protection for intellectual property rights in certain countries;
enhanced difficulties of integrating any foreign acquisitions;
difficulty in staffing, developing, managing and overseeing foreign operations as a result of travel distance,
language and cultural differences as well as infrastructure, human resources and legal compliance costs;
difficulty enforcing contractual rights in our license agreements;
potential adverse foreign tax consequences, especially those that may result from the expected proactive global
development of greater efforts to identify, cyy apture and subject to income and transactional tax, e-commerce
revenue earned solely via the internet;
currency exchange fluctuations, hyperinflation, or devaluation;
strains on our financial and other systems to properly administer VATVV , withholdings, sales and other taxes; and
higher costs associated with doing business internationally.
These risks may make it impossible or prohibitively expensive to expand to new international markets, or delay entry into
such markets, which may affect our ability to grow our business. As international
services grow, cww ompetition is expected to intensify and local companies may have a substantial competitive advantage because
of their greater understanding of, and focus on, the local customer. If we do not effectively enter new international markets, our
competitive advantage may be harmed.
e-commerce and other online and web
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Further, the United Kingdom has begun the process of separation from the European Union (commonly referred to as
“Brexit”). In 2017, sales to customers in the United Kingdom accounted for approximately 9% of our total revenue and sales to
customers in Europe, including the United Kingdom, accounted for approximately 33% of our total revenue. Brexit may cause
volatility in exchange rates or otherwise affect the value of the British pound or other European countries’ currencies as
compared to one another or as compared to the U.S. dollar, and may have adverse effects on the UK or other European
economies. In addition, Brexit could lead to legal uncertainty and potentially divergent national laws and regulations, such as
those related to data privacy, as t
he United Kingdom determines which E.U. laws to reject, replace or replicate.
yy
We are subject to foreign exchange risk.
As of December 31, 2017, we had operations based in a number of territories outside of the United States and a
significant portion of our business may be transacted in currencies other than the U.S. dollar, including the euro, the British
pound, the Australian dollar and the Japanese yen. Because our financial results are reported in U.S. dollars, fluctuations in the
value of the euro, British pound, Australian dollar, Japanese yen and other currencies against the U.S. dollar have had and will
continue to have a significant effect on our reported financial results. Exchange rates have been volatile in recent years and
such volatility may persist due to economic and political circumstances.
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18
A decline in the value of any of the foreign currencies in which we receive revenues, including the euro, British pound,
Australian dollar and Japanese yen, against the U.S. dollar will tend to reduce our reported revenues and expenses, while an
increase in the value of any such foreign currencies against the U.S. dollar will tend to increase our reported revenues and
expenses. Variations in exchange rates can significantly affect the comparability of our financial results between financial
periods. As we further expand our international operations, our exposure to foreign exchange risk will increase.
At this time we do not, but we may in the future, enter into derivatives or other financial instruments in order to hedge our
foreign currency exchange risk. It is difficult to predict the impact hedging activities would have on our results of operations
and any future actions we may take with respect to hedging our foreign currency exchange risk may be unsuccessful.
As the portion of our sales to large corporate customers grows, we may encounter greater pricing pressure, and increased
service, indemnification and working capital requirements, each of which could increase our costs and harm our business
and operating results.
In order to continue to attract and retain customers, particularly larger corporate customers, we may face greater demands
in terms of increased service requirements, greater indemnification requirements, greater pricing pressure, and greater working
capital to accommodate the larger receivables and collections issues that are likely to occur as a result of being paid on credit
terms. If we are unable to adequately address those demands or manage our resources, our ability to grow our business may be
harmed, which may adversely affect our results of operations and future growth. If we address those demands in a way that
expands our risk of indemnification claims, significantly increases our operating costs, reduces our ability to maintain or
increase pricing, or increases our working capital requirements, our business, operating results and financial condition may
suffer.
Government regulation of the internet, both in t
tt
he United States and abroad, is evolving and unfavorable changes could
have a negative impact on our business.
tt
The adoption, modification or interpretation of laws or regulations relating to the internet, e-commerce or other areas of
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, myy
anagement and storage, cyber-security, pyy ricing,
our business could adversely affect how we conduct our business or the overall popularity and growth of internet use. Such
laws and regulations may cover a vast array of activities. For example, automatic contract or subscription renewal, credit card
fraud and processing, sales, advertising, taxation, tariffs, data privacy
content, copyrights, distribution, electronic contracts, consumer protection, outsourcing, broadband residential internet access,
internet neutrality and the characteristics and quality of products or services, and intellectual property ownership and
infringement are all subject to jurisdictional laws and regulations. In certain countries, including European jurisdictions in
particular, certain of these laws may be more restrictive than in the United States. It is not clear how some existing laws
governing issues such as property ownership, sales and other taxes, data privacy and security apply to the internet and e-
commerce as many of these laws were adopted prior to the advent of the internet and do not contemplate or address the unique
issues raised by the internet or e-commerce. Those laws that relate to the internet are at various stages of development and are
subject to amendment, interpretation or repeal by the courts and agencies, and thus, the scope and reach of their applicability
can be uncertain. For example, on December 14, 2017, the Federal Communications Commission (the “FCC”) voted to repeal
net neutrality regulations that prohibit blocking, degrading or prioritizing certain types of internet traffic, however
, the repeal
has not yet taken effect and the future impact of such repeal and any challenges theret
o remains uncertain. Users who access
our marketplace through devices such as smart phones, laptops, and tablet computers must have a high-speed Internet
connection, such as Wi-Fi, 3G, or 4G, to use our services. Currently, tyy his access is provided by telecommunications companies
and Internet access service providers that have significant and increasing market power in the broadband and Internet access
marketplace. If the repeal of net neutrality takes effect, these providers could take measures that affect their customers’ ability
to use our products and services, such as degrading the quality of the data packets we transmit over their lines, giving our
packets low priority, gyy iving other packets higher priority than ours, blocking our packets entirely, or a
customers more for using our products and services. To the extent that Internet service providers implement usage-based
pricing, including meaningful bandwidth caps, or otherwise try to monetize access to their networks, we could incur greater
operating expenses and customer acquisition and retention could be negatively impacted. Furthermore, to the extent network
operators were to create tiers of Internet access service and either charge us or their customers for availability of our services
through these tiers, our business could be negatively impacted.
ttempting to charge their
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If we are required to comply with new regulations or legislation or new interpretations of existing regulations or
w subscriptions
legislation, this compliance could cause us to incur additional expenses, make it more difficult to rene
automatically, myy
divert resources and funds to address government or private investigatory or adversarial proceedings. Any of these outcomes
could have a material adverse effect on our business, financial condition or results of operations.
ake it more difficult to attract new customers or otherwise require us to alter our business model, or cause us to
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19
Laws and regulations relating to the handling of personal data may impede the adoption of our services or result in
increased costs, legal claims, or fines against us.
We currently provide content licensing to customers in more than 150 countries. The data privacy, syy ecurity and
a
property
localization, censorship and liability standards and other potentially applicable rules or regulations, and intellectual
laws, of those foreign countries, may be different than those in the United States. To the extent that any local laws or
regulations apply to our company or operations and we are deemed to not be in compliance with them, our business may be
harmed. For example, the EU and the U.S. formally entered into a new framework in July 2016 that provides a mechanism for
companies to transfer data from EU member states to the U.S. This framework, called the Privacy Shield, is intended to address
shortcomings identified by the European Court of Justice in a predecessor mechanism. The Privacy Shield and other
mechanisms are likely to be reviewed by the European courts, which may lead to uncertainty about the legal basis for data
transfers from EU member states to the United States. Further, on April 14, 2016, the EU General Data Protection Regulation
(the “GDPR”) was adopted within Europe, which will become effective on May 25, 2018. The GDPR will have significant
impacts on how businesses that operate in the European Union or offer goods or services to EU citizens can collect and process
personal data. We are undertaking measures that we believe will make us compliant with the GDPR by the effective date.
may continue to
Technological efforts to build new capabilities to facilitate compliance with the GDPR have required and
require substantial expense and the diversion of resources from other projects. The costs of compliance with, and other burdens
imposed by, syy uch laws, regulations and policies that are applicable to us may limit the use and adoption of our products, alter
the way we conduct business and/or otherwise have a material adverse impact on our results of operations. If we fail to comply
with these laws or regulations, we could be subject to significant litigation, monetary damages, regulatory enforcement actions
or fines in one or more jurisdictions. For example, a failure to comply with the GDPR could result in fines up to the greate
r of
€20 million or 4% of annual global revenues.
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Ongoing legal reviews by regulators may result in burdensome or inconsistent requirements affecting the location and
movement of our customer and internal employee data as well as the management of that data. Compliance may require
changes in services, business practices, or internal systems that result in increased costs, lower revenue, reduced efficiency, oryy
greater difficulty in competing with foreign-based firms. Failure to comply with existing or new rules may result in significant
penalties or orders to stop the alleged noncompliant activity, ayy ll of which could negatively affect our results of operations.
Action by governments to restrict access to, or operation of, our products or services in their countries could substantially harm
our business and financial results.
yy
Foreign governments, or internet service providers acting pursuant to foreign government policies or orders, of one or
more countries may seek to censor content available through our e-commerce platform in their country, ryy estrict access to our
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mpose other restrictions that may affect the accessibility of our products
products and services from their country entirely, or i
or services in their country for an extended period of time or indefinitely if our products and services are deemed to be in
violation of their local laws and regulations. For example, domestic internet service providers have blocked and continue to
block access to Shutterstock in China and other countries, such as Turkey, hyy ave intermittently restricted access to Shutterstock.
There are substantial uncertainties regarding interpretation of foreign laws and regulations that censor content available through
our products and services and we may be forced to significantly change or discontinue our operations in such markets if we
were to be found in violation of any new or existing law or regulation. If access to our products and services is restricted, in
whole or in part, in one or more countries or our competitors can successfully penetrate geographic markets that we cannot
access, our ability to retain or increase our contributor and customer base may be adversely affected, we may not be able to
maintain or grow our revenue as anticipated, and our financial results could be adversely affected.
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Expansion of our operations into new products, services and technologies, including content categories, is inherently risky
and may subject us to additional business, legal, financial and competitive risks.
Historically, oyy ur operations have been focused on our marketplace for creative content and our digital asset management
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platform, Webdam. Further expansion of our operations and our marketplace into additional content categories, such as
Shutterstock Editorial or into new products and services, such as Shutterstock Custom, a provider of custom visual content we
acquired in July 2017, or our workflow tool Shutterstock Editor, involves numerous risks and challenges, including increased
capital requirements, potential new competitors, the need to develop new contributor and strategic relationships and increased
marketing spend to gain brand awareness of these new operations. Growth into additional content and service areas may require
changes to our existing business model and cost structure and modifications to our infrastructure and may expose us to new
regulatory and legal risks, any of which may require expertise in which we have little or no experience. There is no guarantee
that we will be able to generate sufficient revenue from sales of such content and services to offset the costs of developing,
acquiring, managing and monetizing such content and services and our business may be adversely affected.
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20
Security breaches and improper access to or disclosure of data or confidential information we maintain, or hacking or
phishing attacks on our systems, could expose us to liability, pyy
rotracted and costly litigation and damage our reputation.
As a global technology business, we and our third-party service providers collect and maintain confidential information
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and personal data about our employees, customers, contributors and other third parties, in connection with marketplace-related
processes on our websites and, in particular, in connection with processing and remitting payments to and from our customers
and contributors, and are therefore exposed to security and fraud-related risks, which are likely to become more challenging as
we expand our operations. Although we maintain security features on our websites and utilize encryption and authentication
technology, oyy ur security measures may not detect or prevent all attempts to hack our systems, denial-of-service attacks, viruses,
malicious software, break-ins, phishing attacks, social engineering, security breaches or other attacks and similar disruptions
that may jeopardize the security of information stored in and transmitted by our websites. Additionally, we u
service providers, including payment processors and co-location and cloud service vendors for our data centers and application
hosting, to operate our business, and their security measures may not prevent security breaches and other disruptions that may
jeopardize the security of information stored in and transmitted through their systems. Further, some of the software and
services that we use to operate our business, including our internal e-mail and customer relationship management software, are
r
hosted by third parties. It is possible that a breach of any of these systems could go undetected for an extended period of time.
If these services were to experience a security breach or be interrupted or were to cause us to lose control of confidential
information, our business operations could be disrupted and we could be exposed to liability and costly litigation.
se third-party
yy
Although cybersecurity and the continued development and enhancement of the processes, practices and controls that are
designed to protect our systems, computers, software, data and networks from attack, damage or unauthorized access are a high
priority for us, our efforts may not be enough to prevent a party from circumventing our security measures, or the security
measures of our third-party service providers, and accessing and misusing the confidential information of our employees,
customers and contributors. In addition, a significant cybersecurity breach could result in payment networks prohibiting us
from processing transactions on their networks.
As the techniques used to obtain unauthorized access, attack, disable or degrade services, or sabotage systems, are
constantly evolving in sophisticated ways to avoid detection, we may be unable to anticipate these techniques or implement
adequate preventative measures. We may also be required to expend significant capital and other resources to protect against
such security breaches or to alleviate problems caused by such breaches. Any actual breach, the perceived threat of a breach or
a perceived breach, could cause our customers, contributors and other third parties to cease doing business with us, or subject
us to lawsuits, regulatory fines and other action or liability
condition and results of operation.
, ayy ny of which could harm our reputation, business, financial
a
Any compromise of security may result in us being out of compliance with U.S. federal and state laws, and international
laws and contractual commitments, and we may be subject to lawsuits, fines, criminal penalties, statutory damages, and other
costs, including for provision of breach notices and credit monitoring to our customers. Any failure, or perceived failure, by us
to comply with our posted privacy policies or with any regulatory requirements or orders or other federal, state, or international
privacy, syy ecurity or consumer protection-related laws and regulations, could result in proceedings or actions against us by
governmental entities or others, subject us to significant penalties and negative publicity, ayy nd adversely affect our results of
operations.
Our operations may expose us to greater than anticipated income, non-income, and trantt
harm our financial condition and results of operations.
sactional tax liabilities, which could
We have operations in various taxing jurisdictions in the United States and foreign countries, and there is a risk that the
fiscal authorities in one or more jurisdictions may contend that our tax liabilities and/or obligation to remit transactional taxes
could be greater relative to prior taxable periods and more than anticipated relative to future taxable periods.
We believe our worldwide provision for taxes is reasonable, but our ultimate tax liability may differ from the amounts
recorded in our financial statements and may materially adversely affect our financial results in the period or periods for which
such determination is made. We have created reserves with respect to such tax liabilities where we believe it to be appropriate.
However, there can be no assurance that our ultimate tax liability wil
l not exceed the reserves that we have created.
a
In addition, there are a number of applicable and potential government regulatory matters that will/may impact the
Company:
The enactment of the TCJA has a significant impact on the Company’s financial statements for 2017 and will have a
significant impact on our financial condition and results of operations in future years, as well. Certain provisions of the TCJA
are likely to undergo revisions or to expire on certain specified future dates, unless such provisions are further amended in
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subsequent legislation. There are numerous unresolved questions regarding how certain provisions of the TCJA are to be
interpreted and implemented. Therefore, there continues to be uncertainty as to what the ultimate impact of the new law will be
on the Company’s financial condition and results of operations in the future.
ff
ff
21
In connection with the TCJA, several foreign jurisdictions and administrative bodies such as the EU, the Organization for
Economic Cooperation and Development (the “OECD”), and the World Trade Organization (WTO), have expressed
reservations and concerns about certain of the provisions of the TCJA and it is possible that formal challenges or reactionary
regulatory legislation may be instituted by one or more foreign authorities that could adversely affect the Company and/or
negate or minimize any favorable impact that the Company may derive from the TCJA in the future.
With respect to cross-border taxation of e-commerce business generally, tyy he fiscal authorities of virtually every
jurisdiction have expressed significant interest in the potential taxation of e-commerce businesses. The OECD has issued
guidelines, referred to as the Base Erosion and Profit Shifting project, or BEPS, to its member-nations aimed at encouraging
broad-based legislative initiatives intended to prevent base erosion transactions and income shifting in a tax-advantaged
manner. One of the most important areas that the OECD has focused on is the taxation implications of e-commerce businesses.
, commonly referred to as “Action 1,”
CC
The OECD issued a report entitled Addressing the Tax Caa
which called for further review and study with the stated expectation that legislative recommendations that seek to equitably
allocate the right to tax e-commerce businesses among all of the jurisdictions that might have an interest in assessing taxes
would be forthcoming as soon as 2018. While not mandatory, ayy ny recommendations by the OECD are likely to be adopted in
whole or in part by OECD member-nations as well as other jurisdictions that are otherwise non-members, which could impact
the Company’s tax liabilities. Further, it is possible that any efforts to implement any such expanded policies to tax e-commerce
businesses by these jurisdictions may be uncoordinated and result in greater or even double taxation that companies may not
have sufficient means to remedy. Efforts to alleviate this increased tax burden may increase the cost of structuring and
compliance. Due to the expanding scale of our international business activities, these recent and potential changes to the
taxation of such activities may increase our worldwide effective tax rate and harm our financial position and results of
operations.
hallenges in the Digital Economy
ff
u
The Supreme Court of the United States (the “Supreme Court”) has agree
appeal from the South Dakota Supreme Court of the matter of South Dakota v. Wayfair
revisit the 25-year-old “doctrine” previously established by the Supreme Court in Quill Corp. v. (cid:49)orth Dakota
, which requires a
minimum physical presence within a state in order to permit the state to impose sales tax on revenue derived within that state. It
is possible that the Supreme Court may modify or abandon the Quill standard in a manner that would significantly expand the
liability of e-commerce companies such as us to collect and remit state sales taxes from customers. Any such change may
impact our sales and create administrative and compliance burdens on the Company.
d to hear during the current spring term the
. This case is expected to directly
, Irr ncII
(cid:49)(cid:49)
a
Our operations may expose us to greater than anticipated withholding, sales and transaction tax liabilities, including VAT,
which could harm our financial condition and results of operations.
yy
his area develops, we may have exposure to withholding, sales or other transaction taxes (including VAT) on
The prospective taxation of e-commerce business from both an income and transactional perspective is uncertain.
Accordingly, as t
AA
our past and future transactions in such jurisdictions where we currently or in the future may be required to report taxable
transactions. A successful assertion by any jurisdiction that we failed to pay such withholding, sales or other transaction taxes,
or the imposition of new laws requiring the payment of such taxes, could result in substantial tax liabilities related
create increased administrative burdens or costs, discourage customers from purchasing digital content from us, or otherwise
substantially harm our business and results of operations.
to past sales,
a
Further, we are currently subject to and in the future may become subject to additional compliance requirements for
certain of these taxes. Where appropriate, we have made accruals for these taxes, which are reflected in our consolidated
financial statements. Within the next three years, we believe that the resolution of certain of these tax matters are reasonably
possible and that a change in estimate may occur. While such a change may be significant, it is not possible to provide a range
of the potential change until such matters progress further or the related statutes of limitation expire.
Failure to protect our intellectual property could substantially harm our business and operating results.
o
We regard our patents, trade secrets, trademarks, copyrights and our other intellectual property rights as critical to our
success. We rely on trademark, copyright and patent law, tww rade secret protection, and non-disclosure agreements and other
contractual restrictions to protect our proprietary rights. We have registered or applied to register “Shutterstock”, “Offset”,
“Bigstock”, “Webdam”, “PremiumBeat” and “Rex Features” and associated logos and other marks as trademarks in the United
States and other jurisdictions and we are the registered owner of the shutterstock.com, bigstock.com, offset.com, webdam.com,
premiumbeat.com and rexfeatures.com internet domain names and various other related domain names. Effective intellectual
property protection for our trademarks and domain names may not be available or practical in every country in which we
operate or intend to operate.
22
Despite our efforts to protect our intellectual property rights and trade secrets, unauthorized parties may attempt to copy
aspects of our intellectual property, trade secrets and other confidential information, or adopt domain names, trademarks or
service names confusingly similar to ours. In order to protect our trade secrets and other confidential information, we rely in
part on confidentiality agreements with our employees, consultants and third parties with whom we have relationships. These
agreements may not effectively prevent disclosure of trade secrets and other confidential information and may not provide an
adequate remedy in the event of misappropriation of trade secrets or any unauthorized disclosure of trade secrets or other
confidential information.
Policing our intellectual property rights is difficult, costly and may not always be effective. Litigation or proceedings to
enforce our intellectual property rights, to protect our patent rights, trademarks, trade secrets and domain names and to
determine the validity and scope of the proprietary rights of others is and will be necessary to enforce our intellectual property
rights. The monitoring and protection of our intellectual property rights may become more difficult, costly and time consuming
as we continue to expand internationally, pyy articularly in certain markets, such as China and certain other developing countries
in Asia, in which legal protection of intellectual property rights is less robust than in the United States and Europe. Our efforts
to enforce or protect our proprietary rights may be ineffective and could result in substantial costs and diversion of resources
and management time, each of which could substantially harm our operating results.
Much of the software and technologies used to provide our services incorporate, or have been developed with, “open
source” software, which may restrict how we use or distribute our services or require that we publicly release certain
portions of our source code.
Much of the software and technologies used to provide our services incorporate, or have been developed with, “open
source” software. Such “open source” software may be subject to third party licenses that impose restrictions on our software
and services. Examples of “open source” licenses include the G(cid:49)U General Public License and G(cid:49)U Lesser General Public
License. Such open source licenses typically require that source code subject to the license be made available to the public and
that any modifications or derivative works to open source software continue to be licensed under open source licenses. Few
courts have interpreted open source licenses, and the way these licenses may be interpreted and enforced is therefore subject to
some uncertainty. If portions of our proprietary technology are determined to be subject to an open source license, we could be
required to publicly release portions of our source code, re-engineer all or a portion of our technologies, or otherwise be limited
in the licensing of our technologies, each of which could reduce or eliminate the value of our services and technologies and
materially and adversely affect our ability to sustain and grow our business. If an author or other third party that distributes
open source software were to allege that we had not complied with the conditions of one or more of these licenses, we could be
required to incur significant legal expenses defending against such allegations and could be subject to significant damages,
enjoined from the sale of our services that contained the open source software and required to comply with the foregoing
conditions, which could disrupt the distribution and sale of some of our services.
Our operating results may fluctuate, which could cause our results to fall short of expectations and our stock price to
decline.
Our revenue and operating results could vary significantly from quarter to quarter and year to year due to a variety of
factors, many of which are outside our control. As a result, comparing our operating results on a period to period basis may not
be meaningful. In addition to other risk factors discussed in this “Risk Factors” section, factors that may contribute to the
variability of our quarterly and annual results include:
our ability to retain our current customers and to attract new customers and contributors;
our ability to provide new and relevant content to our customers;
our ability to effectively
ff
manage our growth;
the effects of increased competition on our business;
our ability to keep pace with changes in technology or our competitors;
changes in our pricing policies or the pricing policies of our competitors;
interruptions in service, whether or not we are responsible for such interruptions, and any related impact on our
reputation and brand;
costs associated with defending any litigation or other claims, including those related to our indemnification of
our customers;
our ability to pursue, and the timing of, entry into new geographies or markets and, if pursued, our management of
this expansion;
the impact of general economic conditions on our revenue and expenses;
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•
23
•
•
changes in government regulation affecting our business; and
costs related to potential acquisitions of technology or businesses.
Because of these risks and others, it is possible that our future results may be below our expectations and the expectations
of analysts and investors. In such an event, the price of our common stock may decline significantly.
If we do not successfully make, integrate and maintain acquisitions and investments, our business could be adversely
impacted.
We have acquired, invested in and entered into strategic relationships with companies, and we may acquire, invest in or
enter into strategic relationships with additional companies to complement our existing business and the breadth of our
offerings. These transactions are inherently risky and expose us to risks which include:
•
•
•
•
•
•
•
•
•
disruption of our ongoing business, including diverting management’s attention from existing businesses and
operations;
difficulties integrating acquired technology and assets, including content collections, into our systems and
offerings;
risks associated with any acquired liabilities;
difficulties integrating personnel;
information security vulnerabilities;
difficulties integrating accounting, financial reporting, management, infrastructure and information security,
human resources and other administrative systems;
the potential impairment of tangible and intangible assets and goodwill;
the potential damage to employee, customer, contributor and other supplier relationships; and
other unknown liabilities.
Future acquisitions or investments could also result in potential dilutive issuances of equity securities, use of significant
condition and results of
cash balances or the incurrence of debt, any of which could adversely affect our stock price
operations.
ff
, financial
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We cannot make assurances that our investments will be successful. If we fail to effectively integrate the companies we
acquire, invest in or enter into strategic relationships with, we may not realize the benefits expected from the transaction and
our business may be harmed.
We rely on highly skilled personnel and if we are unable to retain and motivate key personnel, attract qualified personnel,
integrate new members of our management team or maintain our corporate culture, we may not be able to grow effectively.ll
We are highly dependent on the continued service and performance of our senior management team, including our
Founder and Chief Executive Officer Jon Oringer, as well as key personnel. We believe that the successful performance of our
senior management team and key personnel is critical to managing our operations and supporting our growth. Further, many of
our technologies and systems are custom-made for our business by our personnel. The loss of any key engineering, product
development, marketing or sales personnel and our inability to implement a succession plan or find suitable replacements for
any of these individuals could disrupt our operations and have an adverse effect on our business.
Our continued and future success is also dependent, in part, on our ability to identify, ayy ttract, retain and motivate highly
skilled technical, managerial, product development, marketing, content operations and customer service personnel and to
preserve the key aspects of our corporate culture. Competition for qualified personnel is intense in our industry and we may be
unsuccessful in offering competitive compensation packages to attract and retain personnel. Further, we believe that a critical
contributor to our success and to our recruiting efforts has been our corporate culture, which we believe fosters innovation,
creativity, and teamwork. As we continue to grow and expand our operations globally, we m
ay not be able to maintain our
corporate culture, which could impact our ability to attract and retain personnel. We aWW re limited in our ability to recruit
internationally by restrictive domestic immigration laws. Changes to immigration policies in the U.S. and other key
jurisdictions that restrain the flow of technical and professional talent may inhibit our ability to adequately recruit and retain
key employees. The failure to successfully recruit and hire key personnel or the loss of any key personnel could have a
significant impact on our operations and growth.
yy
24
The impact of worldwide economic and political conditions, including effects on advertising and marketing budgets, may
adversely affect our business and operating results.
ff
Global economic and political conditions can affect the business of our customers and the markets the
y serve. (cid:49)umerous
external forces beyond our control, including generally weak or uncertain economic conditions, negative or uncertain political
climates, changes in government and election results in the United States and other jurisdictions in which we operate, could
adversely affect our financial condition. Particularly, oyy ur financial condition is affected by worldwide economic conditions and
their impact on advertising spending. Expenditures by advertisers generally tend to reflect overall economic conditions, and to
the extent that the economy stagnates, companies may reduce their spending on advertising and marketing, and thus the use of
our online marketplace. This could have a serious adverse impact on our business. To the extent that overall economic
conditions reduce spending on advertising and marketing activities, our ability to retain current and obtain new customers could
be hindered, which could reduce our revenue and negatively impact our business. In addition, if we are unable to successfully
anticipate changing economic and political conditions, we may be unable to effectively plan for and respond to those changes
and our business could be negatively affected.
ff
The non-payment or late payments of amounts due to us from certain customers may negatively impact our financial
condition.
Our revenue generated through direct sales to enterprise customers has grown in recent years and represented
approximately 33% of our total revenue for the year ended December 31, 2017, as compared to approximately 30% of our total
revenue for the year ended December 31, 2016. A portion of these customers typically purchase our products on payment
terms, and therefore we assume a credit risk for non-payment in the ordinary course of business. We evaluate the credit-
worthiness of new customers and perform ongoing financial condition evaluations of our existing customers; however, there
can be no assurance that our allowances for uncollected accounts receivable balances will be sufficient. As of December 31,
2017, our allowance for doubtful accounts was $4.1 million. If the volume of sales to enterprise customers continues to grow,
we expect to increase our allowance for doubtful accounts primarily as the result of changes in the volume of sales to customers
who pay on payment terms.
We are subject to payment-related risks that may result in higher operating costs or the inability to process payments, either
of which could harm our financial condition and results of operations.
We accept payments using a variety of methods, including credit cards and debit cards. As we offer new payment options
to consumers, we may be subject to additional regulations, compliance requirements and fraud. For certain payment methods,
including credit and debit cards, we pay interchange and other fees, which may increase over time and raise our operating costs
and lower profitability. We rWW ely on third parties to provide payment processing services, including the processing of credit cards
and debit cards, and it could disrupt our business if these companies became unwilling or unable to provide these services to us,
including if they were to suffer a cyberattack or security incident. We are also subject to payment card association operating
rules, certification requirements and rules governing electronic funds transfers, which could change or be reinterpreted to make
y with these rules or requirements, we may be subject to fines and
it difficult or impossible for us to comply. If we fail to compl
higher transaction fees and lose our ability to accept credit and debit card payments from consumers or facilitate other type
s of
online payments. Under current credit card practices, we are liable for fraudulent credit card transactions because we do not
obtain a cardholder’s signature. We do not currently carry insurance against this risk. Although we have historically
experienced minimal impact to our financial statements from credit card fraud, we may experience expense as
failure to adequately control fraudulent credit.
a result of our
ff
ff
ff
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We are also subject to, or voluntarily comply with, several other laws and regulations relating to money laundering,
international money transfers, privacy and information security and electronic fund transfers. If we were found to be in
violation of applicable laws or regulations, we could be subject to civil and criminal penalties or forced to cease our operations.
Catastrophic events or other interruptions or failures of our information technology systems could hurt our ability to
effectively pll
rovide our products and services, which could damage our reputation and harm our operating results.
Our computers and other technological systems, as well as our data centers and the computers, systems and data centers
of our third-party service providers, could be damaged or interrupted by fire, flood, power loss, telecommunications failure,
earthquakes, acts of war or terrorism, acts of God, computer viruses, physical or electronic break-ins and other similar events or
egion that has experienced acts of terrorism in the
disruptions. Our principal executive offices are located in (cid:49)ew York City, a r
past. Any one of these events could cause system interruption, delays and loss of critical data and could prevent our websites, e-
commerce platform and infrastructure from functioning effectively, if at a
the necessary reliability and redundancy to avoid performance delays or outages. Any insufficiency in our redundancy or
disaster recovery capabilities could make our products and service offerings less attractive, subject us to liability and could be
harmful to our business. In addition, we may have inadequate insurance coverage to compensate for any related loss. Any of
these events could damage our reputation and cause a material adverse effect on our financial condition.
ll. Our systems may not be adequately designed with
yy
yy
25
We may need to raise additional capital in the future and may be unable to do so on acceptable terms or at all.
We intend to continue to make investments to support our business growth and may require additional funds to respond to
business needs, opportunities and challenges, including the need to develop new features or functions of our online
marketplace, improve our operating infrastructure or acquire complementary businesses, personnel and technologies, or
develop and carry out a response to unforeseen circumstances. Our ability to obtain additional capital, if and when required,
will depend on our business plans, investor demand, our operating performance, the condition of the capital markets, and other
factors. If we raise additional funds through the issuance of equity, eyy quity-linked or convertible debt securities, our existing
stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and
privileges superior to those of holders of our common stock. Any debt financing we secure in the future could involve
restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it
more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions. If we are
unable to obtain additional capital when required, or are unable to obtain additional capital on satisfactory terms, our ability to
continue to support our business growth or to respond to business opportunities, challenges, or unforeseen circumstances could
be adversely affected, and our business may be harmed.
If our goodwill or intangible assets become impaired, we may be required
ii
to record a significant charge to earnings.
We review our goodwill for impairment annually as of October 1st, or more frequently if and when events or changes in
circumstances indicate that an impairment may exist, such as a decline in stock price and market capitalization. We test
goodwill for impairment at least annually. If such goodwill or intangible assets are deemed to be impaired, an impairment loss
equal to the amount by which the carrying amount exceeds the fair value of the assets would be recognized. We may be
required to record a significant charge in our financial statements during the period in which
intangible assets is determined, which would negatively affect our results of operations.
any impairment of our goodwill or
d
Risks Related to Ownership of Our Common Stock
Our stock price has been and will likely continue to be volatile.
The trading price of our common stock has fluctuated and may continue to fluctuate substantially. Since shares of our
a price of $17.00 per share, the reported high and low sales
common stock were sold in our initial public offering in 2012 at
prices per share of our common stock have ranged from $21.00 to $103.01 through February 16, 2018. These fluctuations could
cause our stockholders to lose all or part of their investment in our common stock since they may be unable to sell their shares
at or above the price at which they purchased such shares.
ff
The trading price of our common stock depends on a number of factors, including those described in this “Risk Factors”
section, many of which are beyond our control and may not be related to our operating performance. Factors that could cause
fluctuations in the trading price of our common stock include, but are not limited to, the following:
•
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•
changes in projected operational and financial results;
announcements about our share repurchase program, including purchases or the suspension of purchases under the
program;
issuance of new or updated research or reports by securities analysts;
the use by investors or analysts of third-party data regarding our business that may not reflect our actual
performance;
ff
fluctuations in
the valuation of companies perceived by investors or analysts to be comparable to us;
the financial guidance we may provide to the public, any changes in such guidance, or our failure to meet such
guidance;
additions or departures of key senior management;
ff
fluctuations in
the trading volume of our common stock;
limited “public float” in the hands of
positive or negative pricing pressure on the market price for our common stock; and
a small number of investors whose sales (or lack of sales) could result in
u
general economic and market conditions.
Furthermore, the stock market has experienced extreme price and volume fluctuations that have affected and continue to
affect the market prices of equity securities of many companies. These fluctuations often have been unrelated or
disproportionate to the operating performance of those companies. These broad market and industry fluctuations, as well as
general economic, political and market conditions such as recessions, interest rate changes or international currency
26
fluctuations, may negatively impact the market price of our common stock. In the past, certain companies that have
experienced volatility in the market price of their common stock have been subject to securities class action litigation. We may
be the target of this type of litigation in the future. Securities litigation against us could result in substantial costs and divert our
management’s attention from other business concerns, which could seriously harm our business.
Jonathan Oringer, orr ur founder, crr hairman and chief executive officer, crr ontrols approximately 46.5% of our outstanding
shares of common stock, and his ownership percentage may increase, including as a result of share repurchases pursuant to
our share repurchase program. This concentration of ownership may have an effect on matters requiring the approval of
our stockholders, including elections to our board of directors and transactions that are otherwise favorable to our
stockholders.
As of February 16, 2018, Jonathan Oringer, our founder, chairman and chief executive officer, and our largest
stockholder, owned approximately 46.5% of our outstanding shares of common stock. This concentration of ownership may
delay, dyy eter or prevent a change in control, and may make some transactions more difficult or impossible to complete without
the support of Mr. Oringer, regardless of the impact of such transaction on our other stockholders. Additionally, Myy
the ability to control management and major strategic investments as a result of his position as chief executive officer.
r. Oringer has
ff
Furthermore, if we purchase additional shares pursuant to our share repurchase program, Mr. Oringer’s ownership
percentage would increase, and, depending on the magnitude of our repurchases and other factors impacting dilution, could
result in his owning a majority of the outstanding shares of our common stock. If Mr. Oringer were to own a majority of the
outstanding shares of our common stock, he would have the ability to control the outcome of certain matters requiring
stockholder approval, including the election and removal of our directors and significant corporate transactions. This could also
trigger certain change in control provisions in our employment agreements and agreements relating to certain outstanding
equity awards.
Purchases of shares of our common stock pursuant to our share repurchase program may affect the value of our common
stock, and there can be no assurance that our share repurchase program will enhance stockholder value.
Pursuant to our share repurchase program which was publicly announced in (cid:49)ovember 2015, we were authorized to
repurchase up to $100 million of our outstanding common stock. In February 2017, our Board authorized us to repurchase up to
an additional $100 million of our outstanding common stock. We had approximately $100.0 million total remaining under these
authorizations as of December 31, 2017 and February 16, 2018. The timing and amount of any share repurchases will be
determined based on market conditions, share price and other factors. This activit
decrease in) the market price of our common stock at the time of such repurchases. Our board has the right to amend or
suspend the share repurchase program at any time or terminate the share repurchase program upon
a determination that
termination would be in our best interests. Additionally, ryy epurchases under our share repurchase program have diminished and
would continue to diminish our cash reserves, which could impact our ability to pursue possible strategic opportunities and
acquisitions and could result in lower overall returns on our cash balances. There can be no assurance that any share
repurchases will enhance stockholder value, as the market price of our common stock may nevertheless decline.
y could increase (or reduce the size of any
u
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If securities or industry analysts do not publish or cease publishing research or reports about us, our business or our
market, or if they change their recommendations regarding our stock adversely, oyy ur stock price and trading volume could
decline.
The trading market for our common stock is likely to be influenced by the reports that industry or securities analysts
publish about us, our business, our market or our competitors. If any of the analysts who cover us change their recommendation
regarding our stock adversely, or provide more favorable relative recommendations about our competitors, our stock price
would likely decline. If any analyst who covers us were to cease coverage of our company or fail to regularly publish reports on
us, we could lose visibility in the financial markets, which in turn could cause our stock price or trading volume to decline.
Future sales of our common stock in the public market could cause our share price to decline.
Sales of a substantial number of shares of our common stock in the public market, or the perception that such sales could
occur, could adversely affect the market price of our common stock and may make it more difficult for our stockholders to sell
their common stock at a time and price that they deem appropriate.
As of February 16, 2018, we had 34,745,837 shares of common stock outstanding. All shares of our common stock are
freely transferable without restriction or registration under the Securities Act, except for shares held by our “affiliates,” which
remain subject to the restrictions set forth in Rule 144 under the Securities Act.
As of February 16, 2018, the holders of approximately 16 million shares of common stock were entitled to rights with
respect to registration of these shares under the Securities Act pursuant to a registration rights agreement. We filed a registration
statement on Form S-8 under the Securities Act covering shares of common stock issuable pursuant to options granted in
27
exchange for value appreciation right, or VAR, grants outstanding as of the time of the Reorganization, as well as options and
shares reserved for future issuance under our 2012 Omnibus Equity Incentive Plan and our 2012 Employee Stock Purchase
Plan. Shares issued pursuant to such options and plans can be freely sold in the public market upon issuance and vesting,
subject to the lock-up agreements contained in the terms of the award agreements delivered under such plans, unless they are
held by “affiliates,” as that term is defined in Rule 144 of the Securities Act.
u
We may also issue our shares of common stock or securities convertible into our common stock from time to time in
connection with a financing, acquisition, investment or otherwise. Any such issuance could result in substantial dilution to our
existing stockholders and cause the trading price of our common stock to decline.
ff
Anti-takeover provisions in our charter documents and Delaware law could discourage, delay or prevent a change in control
of our company and may affect the trading price of our common stock.
Our amended and restated certificate of incorporation and bylaws contain provisions that could have the effect of
ff
rendering more difficult or discouraging an acquisition deemed undesirable by our board of directors. Our corporate
governance documents include provisions that:
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authorize blank check preferred stock, which could be issued with voting, liquidation, dividend and other rights
superior to our common stock;
limit the liability of, and provide indemnification to, our directors and officers;
limit the ability of our stockholders to call and bring business before special meetings and to take action by
written consent in lieu of a meeting;
require advance notice of stockholder proposals and the nomination of candidates for election to our board of
directors;
establish a classified board of directors, as a result of which the successors to the directors whose terms have
expired will be elected to serve from the time of election and qualification until the third annual meeting
following their election;
require that directors only be removed from office for cause;
ff
and
limit the determination of the number of directors on our board and the filling of vacancies or newly created seats
on the board to our board of directors then in office.
As a Delaware corporation, we are also subject to provisions of Delaware law, iww ncluding Section 203 of the Delaware
General Corporation Law, www hich prevents some stockholders holding more than 15% of our outstanding common stock from
engaging in certain business combinations without the prior approval of our board of directors and, in certain cases, the vote of
two-thirds of the shares not held by such stockholder.
These provisions of our charter documents and Delaware law, aww lone or together, could delay or deter hostile takeovers and
changes in control or changes in our management. Any provision of our amended and restated certificate of incorporation or
bylaws or Delaware law that has the effect of delaying or deterring a change in control could limit the opportunity for our
stockholders to receive a premium for their shares of our common stock. Even in the absence of a takeover attempt, the
existence of these provisions may adversely affect the prevailing market price of our common stock if they are viewed as
discouraging takeover attempts in the future.
We do not expect to declare any dividends in the foreseeable future.
We do not anticipate declaring any cash dividends to holders of our common stock in the foreseeable future.
Consequently, iyy nvestors may need to rely on sales of their common stock after price appreciation, which may never occur
the only way to realize any future gains on their investment. Investors seeking cash dividends should not purchase our common
stock.
, as
a
We have incurred and expect to continue to incur increased costs and our management will continue to face increased
demands as a result of continuously improving our operations as a public company.
We have incurred and expect to continue to incur significant legal, tax, insurance, accounting and other expenses as a
result of conducting our operations as a public company. For example, we are implementing a new enterprise resource planning
software system to replace a majority of our critical finance and financial operations systems. If we experience delays or
difficulties in implementing the new enterprise resource planning system, or if we otherwise do not effectively manage our
growth, we may not be able to execute on our business plan, respond to competitive pressures, take advantage of market
opportunities, or satisfy customer requirements, among other things.
28
In addition, changing laws, regulations and standards relating to corporate governance and public disclosure, including
the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act, the Dodd-Frank Act and related regulations implemented by the
SEC and the stock exchanges are creating uncertainty for public companies, increasing legal and financial compliance costs
and making some activities more time-consuming. We are currently evaluating and monitoring developments with respect to
new and proposed rules and cannot predict or estimate the amount of additional costs we may incur or the timing of such costs.
These laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity, ayy nd,
as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies.
Further, there may be uncertainty regarding the implementation of these laws due to changes in the political climate and other
factors. Our compliance with Section 404 of the Sarbanes-Oxley Act has required and will continue to require that we incur
substantial accounting expense and expend significant management efforts. We have incurred and expect to continue to incur
costs to obtain directors’ and officers’ insurance as a result of operating as a public company, as w
necessitated by compliance matters and ongoing revisions to disclosure and governance standards.
ell as additional costs
yy
Also, the TCJA amended Section 162(m) of the U.S. federal income tax code (“Section 162(m)”), which provides that
public companies are not entitled to a tax deduction for individual compensation over $1 million that is paid to certain
executive officers. Prior to the amendment under the TCJA, Section 162(m) provided an exception to the deductibility
limitations for “performance-based compensation” that met certain requirements. As amended, beginning in 2018, except forff
certain grandfathered arrangements in place prior to (cid:49)ovember 2, 2017 under the amendment’s transition rules, Section 162(m)
no longer includes an exception to the limitations for “performance-based compensation” and expands the group of executive
officers covered by the limitation. There are certain unresolved questions regarding how the grandfathering rules are to be
implemented. As a result, certain cash and equity-based compensation granted to our executive officers prior to (cid:49)ovember 2,
2017 that was intended to be exempt from the Section 162(m) deduction limitations may no longer be exempt from the
limitations beginning in 2018 and some of the compensation we provide to our executive officers in the future may not be
deductible in 2018 and going forward.
These and other increased costs associated with operating as a public company may decrease our net income or increase
our net loss, and may cause us to reduce costs in other areas of our business or increase the prices of our products or services to
offset the effect of such increased costs. Additionally, if t
hese requirements divert our management’s attention from other
business concerns, they could have a material adverse effect on our business, financial condition and results of operations.
yy
m of internal control over financial reporting, we may not be able
If we fail to maintain an e
ffe ective syste
ii
financial results accurately or in a time
ly fashion, and we may not be able to prevent fraud; in such case, our stockholders
could lose confidence in our financial reporting, which would harm our business and could negatively impact the price of
our stock.
to report our
ff
ff
tt
ii
As a public company, we o
yy
perate in an increasingly demanding regulatory environment, which requires us to comply with
the Sarbanes-Oxley Act, and the related rules and regulations of the SEC, expanded disclosure requirements, accelerated
reporting requirements and more complex accounting rules. Company responsibilities required by the Sarbanes-Oxley Act
include establishing and maintaining corporate oversight and adequate internal control over financial reporting and disclosure
controls and procedures. Effective internal control is necessary for us to provide reliable, timely financial reports and prevent
fraud.
Our testing of our internal controls, or the testing by our independent registered public accounting firm, may reveal
deficiencies in our internal control over financial reporting that we would be required to remediate in a timely manner to be
able to comply with the requirements of Section 404 of the Sarbanes-Oxley Act each year. If we are not able to comply with the
requirements of Section 404 of the Sarbanes-Oxley Act in a timely manner each year, we could be subject to sanctions or
investigations by the SEC, the (cid:49)ew York Stock Exchange or other regulatory authorities which would require additional
financial and management resources and could adversely affect the market price of our common stock. Furthermore, if we
ff
cannot provide reliable financial reports or prevent fraud, our business and results of operations could be harmed and investors
could lose confidence in our reported financial information.
Item 1B. Unresolved Staff Comments.
(cid:49)one.
Item 2. Properties.
Our corporate headquarters and principal office is located in (cid:49)ew York, (cid:49)ew York, where we lease approximately
103,000 square feet of office space under a lease agreement, as amended, that expires in 2029. Additionally, we h
office facilities in the United States and abroad related to, among other things, sales and marketing support and customer
service under operating lease agreements that expire on various dates between 2018 and 2029. We do not have any material
capital lease obligations, and our property, eyy quipment and software have been purchased with cash.
ave other
yy
29
We believe that our existing facilities are adequate for our current needs and that suitable additional or alternative space
will be available on commercially reasonable terms to meet our future needs.
For additional information regarding obligations under operating leases, see (cid:49)ote 8 of the (cid:49)otes to Consolidated
Financial Statements included in Part II, Item 8 of this Annual Report on Form 10-K.
Item 3. Legal Proceedings.
Although we are not currently a party to any material active litigation, from time to time, we are subject to various claims
and lawsuits arising in the ordinary course of business, with respect to commercial, intellectual property, pyy rivacy
and employee matters. Although we cannot be certain of the outcome of any litigation or the disposition of any claims, nor the
amount of damages and exposure, if any, tyy hat we could incur, we currently believe that the final disposition of all existing
matters will not have a material adverse effect on our business, results of operations, financial condition or cash flows. In
addition, in the ordinary course of our business, we are also subject to periodic threats of lawsuits, investigations and claims.
Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of
management resources and other factors.
Item 4. Mine Safety Disclosures
(cid:49)ot applicable.
30
PART II
Item 5. Market for Registrant’s Common Equity, Ryy
Securities.
elated Stockholder Matters and Issuer Purchases of Equity
Market Information
Our common stock has been listed on the (cid:49)ew York Stock Exchange, or the (cid:49)YSE, under the symbol “SSTK” since
October 11, 2012. Prior to that date, there was no public trading market for our common stock. The following table sets forth
for the periods indicated the high and low sales prices per share of our common stock as reported for the period indicated on the
(cid:49)YSE:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Stockholders
Year Ended December 31,
2017
2016
Low
High
Low
High
$
$
$
$
39.66
40.27
29.85
32.90
$
$
$
$
55.07
47.88
45.75
45.26
$
$
$
$
25.44
35.75
45.01
44.20
$
$
$
$
37.92
47.24
65.16
64.81
As of February 16, 2018, there were 3 holders of record of our common stock. Because many of our shares of common
stock are held by brokers and other institutions on behalf of stockholders, this number is not indicative of the total number of
stockholders represented by these stockholders of record.
Unregistered Sales of Equity Securities
d S l
i S
i i
f
i
We did
.
did not sell any unregistered equity securities during the three months ended December 31, 2017
d i
onths ended
h h
i i
ll
d
i
i
Dividend Policy
We did not pay cash dividends on our common stock during either of the years ended December 31, 2017 or 2016. We
currently intend to retain all available funds and any future earnings for use in the operation of our business and do not
anticipate paying any cash dividends on our common stock in the foreseeable future. Any future determination relating to our
dividend policy will be made at the discretion of our board of directors, based upon on our financial condition, results of
operations, contractual restrictions, capital requirements, business prospects and other factors our board of directors may deem
relevant.
ff
Issuer Purchases of Equity Securities
(cid:49)one.
Equity Compensation Plan Information
The information required by this item is incorporated by reference to our Proxy Statement for the 2018 Annual Meeting of
Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2017.
31
Item 6. Selected Financial Data.
We have derived the consolidated statements of operations data for the years ended December 31, 2017, 2016 and 2015
and the consolidated balance sheet data as of December 31, 2017 and 2016 from our audited consolidated financial statements
included elsewhere in this filing. We have derived the consolidated statements of operations data for the years ended
December 31, 2014 and 2013 and the consolidated balance sheet data as of December 31, 2015, 2014 and 2013 from our
audited consolidated financial statements not included in this filing.
To obtain further information about our historical results,
ff
including our historical acquisitions, for which results of operations are included in our consolidated financial statements, you
should read the following selected consolidated financial data in conjunction with our consolidated financial statements and
related notes, the information in the section of this filing titled “Management’
and Results of Operations” and the other financial information included elsewhere in this filing. Our historical results are not
necessarily indicative of our future results.
s Discussion and Analysis of Financial Condition
ff
Consolidated Statements of Operations Data:
Revenue
Operating expenses:(1)
Cost of revenue
Sales and marketing
Product development
General and administrative
Total operating expenses
Income from operations
Other (expense) / income, net(2)
Income before income taxes
Provision for income taxes(3)
(cid:49)et income
(cid:49)et income per common share (basic)
(cid:49)et income per common share (diluted)
Weighted-average common shares outstanding (basic)
Weighted-average common shares outstanding (diluted)
2017
2016
2015
2014
2013
Year Ended December 31,
(in thousands, except per-share data)
$
557,111
$
494,317
$
425,149
$
327,971
$
235,515
233,102
146,464
52,486
98,710
530,762
26,349
3,732
30,081
13,354
16,727
0.48
0.47
34,627
35,291
$
$
$
203,129
126,626
47,789
70,987
448,531
45,786
(1,289)
44,497
11,869
32,628
0.93
0.91
35,114
35,861
$
$
$
174,526
106,636
41,322
61,647
384,131
41,018
(6,746)
34,272
14,720
19,552
0.54
0.54
35,880
36,319
$
$
$
130,022
82,125
38,301
38,487
288,935
39,036
(859)
38,177
16,088
22,089
0.63
0.62
35,235
35,913
$
$
$
90,627
56,738
21,764
23,068
192,197
43,318
57
43,375
16,896
26,479
0.78
0.77
33,878
34,426
$
$
$
_______________________________________________________________________________
(1)
(2)
(3)
Includes non-cash equity-based compensation of $25.0 million, $28.1 million, $28.9 million, $23.8 million, and $6.2 million for the years ended
December 31, 2017, 2016, 2015, 2014, and 2013, respectively.
Includes non-operating changes in fair value of contingent consideration related to the Webdam (2015 and 2014) and PremiumBeat (2016 and
acquisitions; transaction gains and losses primarily related to cash balances of subsidiaries denominated in a currency other than the subsidiaries’
functional currencies, which was not material in 2013 and 2012; and interest income and expense, which is not material in any period presented.
Included in the 2017 provision for income taxes are provisional amounts for the specific tax effects of the TCJA, as it relates to changes to existing
United States tax law which includes numerous provisions that will affect businesses. These provisional amounts represent the Company’s reasonable
estimates. Management will evaluate these estimates in 2018 as additional information and/or implementation guidance becomes available. 2017
provision for income taxes includes approximately $3.7 million of non-cash charges related to a remeasurement of deferred tax assets related to the
change in tax rates from 35% to 21% and approximately $0.8 million of cash charges related to a one-time U.S. transition tax on unrepatriated foreign
earnings.
2015)
WW
32
Consolidated Balance Sheet Data:
Cash and cash equivalents
Short term investments (1)
Working capital
Property and equipment, net
Total assets
Deferred revenue
Total liabilities
2017
2016
2015
2014
2013
As of December 31,
(in thousands)
$
253,428
$
224,190
$
241,304
$
233,453
$
155,355
—
94,727
85,698
577,776
157,803
263,191
54,972
136,341
56,101
501,778
122,235
215,082
47,078
167,775
32,094
469,121
98,239
180,556
54,844
197,813
26,744
383,777
75,789
132,344
54,429
145,829
20,256
278,488
52,100
95,889
Total stockholders’ equity
$
314,585
$
286,696
$
288,565
$
251,433
$
182,599
_______________________________________________________________________________
(1) During the year ended December 31, 2017, we liquidated our short-term investments, which consisted primarily of short-term commercial paper.
(cid:49)on-GAAP Financial Measures and Key Operating Metrics
To supplement our consolidated financial statements presented in accordance with the accounting principles generally
PP
accepted in the United States, or GAAP, we c
GAAP, cPP ollectively referred to as non-GAAP financial measures, including adjusted EBITDA, adjusted net income, revenue
ell as certain key operating metrics.
growth on a constant currency basis (expressed as a percentage), and free cash flow, as w
These non-GAAP financial measures and key operating metrics are included solely to provide investors with additional
information regarding our financial results and are not based on any standardized methodology prescribed by GAAP and are
not necessarily comparable to similarly-titled measures presented by other companies.
onsider certain financial measures that are not prepared in accordance with
ww
2017
2016
2015
2014
2013
Year Ended December 31,
(cid:49)on-GAAP Financial Measures(1) (in thousands):
Adjusted EBITDA
Adjusted net income
Free cash flow(2)
$
$
$
88,049
40,843
50,014
$
$
$
95,463
55,235
52,719
$
$
$
84,719
44,181
70,032
$
$
$
71,088
38,516
77,325
$
$
$
Revenue growth on a constant currency basis
12.6%
17.6%
35.9%
39.3%
Key Operating Metrics (in millions, except revenue per download):
Paid downloads(3)
Revenue per download(4)
Content in our collection (end of period)(5):
Images
Videos
172.0
167.9
147.2
125.9
$
3.13
$
2.88
$
2.84
$
2.58
$
170.1
9.1
116.2
6.2
71.4
3.7
46.8
2.3
53,396
31,094
43,646
(cid:49)M
100.2
2.35
32.2
1.4
_______________________________________________________________________________
(2)
(1) See “—(cid:49)— on-GAAP Financial Measures” below as to how we define and calculate adjusted EBITDA, adjusted net income, revenue growth on a constant
currency basis and free cash flow and for a reconciliation from net income, net cash from operating activities and revenue growth, the most directly
comparable financial measures presented on a GAAP basis, to these non-GAAP financial measures and a discussion about the limitations of these
financial measures.
January 1, 2017, we adopted Accounting Standard Update 2016-09 (“ASU 2016-09”) which changed the way we report the excess tax benefit related to
the exercise and vesting of equity-based compensation awards in the statement of cash flows. As a result of this adoption, we have reclassified amounts
that reported prior to adoption. As a result of this reclassification, the amounts of free cash flow reported is decreased by $0.4 million and increased by
$1.7 million, $13.1 million and $1.3 million for the years ended December 31, 2016, 2015, 2014 and 2013, respectively, fyy rom amounts previously
reported.
ff
(3) Paid downloads is the number of paid content downloads that our customers make during a given period. See “Management’s Discussion and Analysis of
Financial Condition and Results of Operations—Key Operating Metrics—Paid Downloads” for more information as to how we define and calculate paid
downloads.
(4) Revenue per download is the amount of content-related revenue recognized in a given period divided by the number of paid downloads in that period. See
“Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Operating Metrics—Revenue per Download” for more
information as to how we define and calculate revenue per download.
33
(5) Represents images (photographs, vectors and illustrations) and video clips available on shutterstock.com at the end of the period. We exclude content
from this collection metric that is not uploaded directly to our site but is available to our customers through an application program interface, custom
content and certain content that may be licensed for editorial use only. See “Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Key Operating Metrics—Content in our Collection” for more information as to how we define and calculate images and videos in our
collection.
(cid:49)(cid:49)
(cid:49)on-GAAP Financial Measures
These non-GAAP financial measures have not been calculated in accordance with GAAP and should be considered in
addition to results prepared in accordance with GAAP and should not be considered as a substitute for, or superior to, GAAP
results. In addition, adjusted EBITDA, adjusted net income, revenue growth on a constant currency basis and free cash flow
should not be construed as indicators of our operating performance, liquidity or cash flows generated by operating, investing
and financing activities, as there may be significant factors or trends that they fail to address. We caution investors that non-
GAAP financial information, by its nature, departs from traditional accounting conventions;
accordingly, iyy ts use can make it
difficult to compare our current results with our results from other reporting periods and with the results of other companies.
ff
Shutterstock’s management uses these non-GAAP financial measures, in conjunction with GAAP financial measures, as
an integral part of managing the business and to, among other things: (i) monitor and evaluate the performance of
Shutterstock’s business operations, financial performance and overall liquidity; (ii) facilitate management’s internal
comparisons of the historical operating performance of its business operations; (iii) facilitate management’s external
comparisons of the results of its overall business to the historical operating performance of other companies that may have
different capital structures and debt levels; (iv) review and assess the operating performance of Shutterstock’s management
team and, together with other operational objectives, as a measure in evaluating employee compensation and bonuses; (v)
analyze and evaluate financial and strategic planning decisions regarding future operating investments; and (vi) plan for and
prepare future annual operating budgets and determine appropriate levels of operating investments.
ff
Management believes that adjusted EBITDA, adjusted net income and revenue growth on a constant currency basis are
anagement believes that adjusted EBITDA and adjusted net income provide useful information to
useful to investors to provide them with disclosures of Shutterstock’s operating results on the same basis as that used by
management. Additionally, myy
investors about the performance of the Company’s overall business because such measures eliminate the effects of unusual or
other infrequent charges that are not directly attributable to Shutterstock’s underlying operating performance and, with respect
to revenue growth on a constant currency basis, provides useful information to investors by eliminating the effect of f
ff
orei
currency fluctuations that are not directly attributable to Shutterstock’s business. Management also believes that providing
these non-GAAP financial measures enhances the comparability for investors in assessing Shutterstock’
Management believes that free cash flow is useful for investors because it provides them with an important perspective on the
cash available for strategic
measures, after making necessary capital investments in property and equipment to support the
Company’s ongoing business operations, and provides them with the same measures that management uses as the basis for
making resource allocation decisions.
s financial reporting.
gn
ff
ff
ff
ff
ff
Our use of non-GAAP financial measures has limitations as an analytical tool, and these measures should not be
considered in isolation or as a substitute for an analysis of our results as reported under GAAP, as t
significant effects on our operating results and financial condition. Additionally, oyy ur methods for measuring non-GAAP
financial measures may differ from other companies’ similarly titled measures. When evaluating our performance, these non-
GAAP financial measures should be considered alongside other financial performance measures, including various cash flow
metrics, net income and our other GAAP results.
he excluded items may have
PP
Our method for calculating adjusted EBITDA, adjusted net income, revenue growth on a constant currency basis and free
ell as a reconciliation of the differences between adjusted EBITDA, adjusted net income, revenue growth on a
ww
cash flow, as w
constant currency basis and free cash flow, aww nd the most comparable financial measures calculated and presented in accordance
with GAAP, is p
resented below.
PP
Adjusted EBITDA
We define adjusted EBITDA as net income adjusted for foreign currency transaction gains and losses, expenses related to
long-term incentives and contingent consideration related to acquisitions, interest income and expense, income taxes,
depreciation, amortization, disposals and non-cash equity-based compensation
34
The following is a reconciliation of net income to adjusted EBITDA for each of the periods indicated:
(cid:49)et income
(cid:49)on-GAAP adjustments:
Depreciation and amortization
Disposals of property and equipment
(cid:49)on-cash equity-based compensation
Other adjustments, net(1)
Provision for income taxes
Adjusted EBITDA
2017
Year Ended December 31,
2015
2014
2016
2013
(in thousands)
$
16,727
$
32,628
$
19,552
$
22,089
$
26,479
35,490
—
24,958
(2,480)
13,354
19,946
—
28,080
2,940
11,869
14,841
—
28,860
6,746
14,720
7,917
367
23,768
859
16,088
$
88,049
$
95,463
$
84,719
$
71,088
$
3,870
—
6,208
(57)
16,896
53,396
_______________________________________________________________________________
(1)
Included in other adjustments, net is foreign currency transaction gains and losses, expenses related to long-term incentives and contingent consideration
related to acquisitions, and interest income and expense.
(cid:49)(cid:49)
Adjusted (cid:49)et Income
We define adjusted net income as net income excluding the impact of non-cash equity-based compensation, the
amortization of acquisition-related intangible assets and expenses related to long-term incentives and contingent consideration
related to acquisitions, the estimated tax impact of such adjustments, and a one-time tax expense due to the TCJA.
The following is a reconciliation of net income to adjusted net income for each of the periods indicated:
(cid:49)et income
(cid:49)on-GAAP adjustments:
One-time effect of the Tax Cuts and Jobs Act on the
provision for income taxes(1)
(cid:49)on-cash equity-based compensation(2)
Acquisition-related amortization expense(3)
Acquisition-related long-term incentives and contingent
consideration(4)
2017
Year Ended December 31,
2015
2014
2016
2013
$
16,727
$
32,628
$
19,552
$
22,089
$
26,479
(in thousands)
4,507
15,782
3,035
—
18,032
2,725
—
18,712
2,864
792
1,850
3,053
—
15,960
347
120
—
4,496
119
—
Adjusted net income
$
40,843
$
55,235
$
44,181
$
38,516
$
31,094
_______________________________________________________________________________
(1) Represents approximately $3.7 million of non-cash charges related to a remeasurement of deferred tax assets related to the change in U.S. tax rates fromff
35% to 21% and approximately $0.8 million of cash charges related to a one-time U.S. transition tax on unrepatriated foreign earnings.
(2) Represents non-cash equity-based compensation expense, net of the estimated income tax effect of $9.2 million for 2017, $10.0 million for 2016,
$10.1 million for 2015, $7.8 million for 2014, and $1.7 million for 2013.
(3) Represents amortization expense related to acquired businesses, net of the estimated income tax effect of $1.8 million for 2017, $1.6 million for 2016,
$1.6 million for 2015, $0.2 million for 2014, and $0.1 million for 2013.
(4) Represents expenses related to long-term incentives and contingent consideration related to the Webdam, PremiumBeat and Flashstock acquisitions, net
of the estimated income tax effect of $0.5 million for 2017, $1.1 million for 2016, $1.7 million for 2015 and $0.1 million for 2014.
35
CC
Revenue Growth on a Constant Currency Basis
We define revenue growth on a constant currency basis (expressed as a percentage) as the increase in current period
revenues over prior period revenues, utilizing fixed exchange rates for translating foreign currency revenues for all periods in
the comparison.
ff
2017
Year Ended December 31,
2015
2014
2016
2013
Reported revenue (in thousands)
$
557,111
$
494,317
$
425,149
$
327,971
$
235,515
Revenue growth
Revenue growth on a constant currency basis
12.7%
12.6%
16.3%
17.6%
29.6%
35.9%
39.3%
39.3%
(cid:49)M
(cid:49)M
Free Cash Flow
We define free cash flow as our cash provided by operating activities, adjusted for capital expenditures and content
acquisition. The following is a reconciliation of net cash provided by operating activities to free cash flow for each of the
periods indicated:
2017
2016
2015
2014
2013
Year Ended December 31,
(in thousands)
(cid:49)et cash provided by operating activities
$
108,037
$
100,723
$
87,016
$
95,996
$
57,714
Capital expenditures
Content acquisitions
Free Cash Flow
(55,062)
(2,961)
(39,959)
(8,045)
(14,003)
(2,981)
(17,950)
(14,068)
(721)
—
$
50,014
$
52,719
$
70,032
$
77,325
$
43,646
36
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The following discussion and analysis of the financial condition and results of our operations should be read in
conjunction with the consolidated financial statements att
historical consolidated financial information, the following discussion contains forward-looking statements including
statements about our plans, estimates and beliefs. These statements involve risks and uncertainties and our actual results could
differ materially from those expressed or implied in forward-looking statements. See “Forward Lrr
ooking Statements”above. See
also the “Risk Factors” disclosure in I
teII m 1A above for additional discussion of such risks and uncertainties.
nd related notes included elsewhere in t
his filing. In addition to
rr
rr
ff
Overview and Recent Developments
Shutterstock is a global technology company that offers an e-commerce platform for high-quality digital content, tools
and services to creative professionals. The digital content licensed by our customers includes: (a) digital imagery, cyy onsisting of
licensed photographs, vectors, illustrations and video clips that customers use in their visual communications, such as websites,
digital and print marketing materials, corporate communications, books, publications and video content; and (b) commercial
music, consisting of high-quality music tracks and sound effects, which is often used to complement digital imagery. We aWW lso
offer digital asset management services through Webdam, our cloud-based digital asset management platform. This service
provides tools for customers to better manage creative content and brand management assets.
Our platform brings together users and contributors of creative content by providing a readily-searchable collection of
content that our customers can pay to license and incorporate into their work and compensating contributors as their content is
licensed to our customers. For customers seeking specialized content that goes beyond our library of stock content, our
platform also connects customers with contributors who can produce custom branded content. More than 1.8 million active,
paying customers contributed to our revenue in 2017. As of December 31, 2017, more than 350,000 approved contributors
made their images, video clips and music tracks available in our collection, which has grown to more than 170 million images
and more than 9.0 million video clips as of December 31, 2017. This makes our collection of creative content one of the largest
of its kind, and we delivered more than 170 million paid downloads to our customers across all of our brands during the year
ended December 31, 2017. We believe that we delivered the highest volume of commercial image downloads in this period of
any single brand in our industry in 2017.
During 2017, in addition to the increase in creative content provided by our contributors, we also added to our robust
product offering through the following exclusive distribution agreements and content acquisitions:
•
•
•
•
•
•
In January 2017, we expanded our multi-year deal with The Associated Press, Inc. (“AP”) to distribute AP’s daily
global photo output for license to customers based in the United Kingdom. AP grants Shutterstock access to more than
3,000 of AP’s breaking news, sports and entertainment images and video clips daily as well as 30 million images and
nearly 2 million video clips from AP’s visual archive.
In March 2017, we executed an exclusive global distribution agreement with World Surf League (“WSL”) to become
the exclusive global distributor for WSL’s professional surfing photo collection.
In July 2017, we completed our acquisition of Flashstock Technology, Iyy nc. (“Flashstock”) for a total purchase price
of $51.7 million. Flashstock is a Toronto-based company tha
creation of custom content through a
proprietary software platform, and has served as the foundation for Shutterstock Custom, which we launched in
September 2017.
t enables the
TT
a
In 2017, we also enhanced our customer experience by releasing the following user enhancements:
In April 2017, our digital asset management business, Webdam, launched Workstream™, a workflow management
solution built specifically for enterprise marketing and creative teams. Workstream™ streamlines the entire creative
development process, including asset requests, creative briefs, collaborative reviews and approval routing, by aligning
people, tasks and approvals.
In September 2017, we unveiled a number of enhancements to our suite of plugins for the Adobe Creative Cloud®
desktop applications. These enhancements add compatibility directly within the Adobe Premiere Pro®, Adobe
Illustrator®, and Adobe InDesign® applications, marking the first time that we have made our high-quality video
collection available through a plugin. In addition to added compatibility, the plugins provide feature enhancements
such as streamlined workflow, dww esign previews, content curation, and simple licensing within the applications.
In September 2017, we launched direct integration in the Google® Slides application, allowing users to search our
image library and edit any visual content within their presentations using Shutterstock Editor.
37
•
•
In October 2017, we launched a beta version of Composition Aware Search, a visual search tool that combines deep
learning, natural language processing, and state-of-the-art information retrieval techniques to enable users to search
using complex, spatially aware search criteria.
In December 2017, we launched a mobile app that allows users to browse, discover and listen to our highly curated
music collection alongside a design overhaul that includes new discovery functionality on the PremiumBeat site,
allowing users to more easily find the perfect music tracks for their creative products.
Through our platform, we generate revenue by licensing creative content to our customers. During the year ended
December 31, 2017, 62% of our revenue and the majority of our content licenses came from our e-commerce platform. E-
commerce customers have the flexibility of choosing content subscription plans that provide a large volume of content for their
creative process without concern for the incremental cost of each license. For customers with other content needs, we also offer
simple, affordable, smaller subscriptions and those where customers have an option to pay for individual content licenses at
the
time of delivery. Enterprise customers are generally larger organizations or those with unique content, licensing and workflow
needs, and our dedicated enterprise sales, service and research teams are able to provide
creative workflows beyond the use-cases available on our e-commerce platform including the creation of custom branded
content, an offering that launched in 2017. Our enterprise customers provided approximately 33% of our revenue in 2017.
a number of enhancements to their
d
a
Each time an image, video clip or music track is delivered to a customer for use, we record a royalty expense for the
ff
d dollar amount or a fixed percentage of
amount due to the associated contributor. Royalties are calculated using either a fixeff
revenue, and are typically paid to contributors on a monthly basis, subject to withholding taxes and certain payout minimums.
Royalties represent the largest component of our operating expenses (and are reported within cost of revenue) and tend to
increase proportionally with revenue. In addition to content sourced through direct submission through our web properties,
content may also be obtained through exclusive distribution agreements with strategic partners or through the direct acquisition
of a content library or archive. In certain cases, we will enter into arrangements with contributors whereby we guarantee a
minimum royalty to a contributor or strategic partner, usually paid up-front, in exchange for exclusive rights to distribute
content when we believe such exclusivity provides us with a distinct competitive advantage. In recent years we have made a
number of enhancements to our content libraries through the direct acquisition of content and through entering into several
such agreements and partnerships. We have also enhanced our collections and content acquisition capabilities through our
acquisitions of PremiumBeat, Rex Features, The Picture Desk Limited, and Flashstock.
ff
Our cost of revenue is substantially similar as a percentage of revenue for our e-commerce and enterprise customers.
While contributors earn a fixed amount per download for some of our products, we have set the per-download amount paid
to
our contributors for our products so that contributors earn more per download from products where we collect higher revenue
per download. In other words, we strive to deliver a similar percentage of revenue to contributors regardless of the sales
channel. We expect that shifts in the relative popularity of these two sales channels will not materially impact our cost of
revenue.
As a provider of digital asset management technology, we a
yy
lso generate revenue by licensing the use of our Webdam
platform to customers on a contract basis, typically for terms of twelve months.
We manage customer acquisition costs based on the expected blended customer lifetime value across our purchase
options so that we are able to manage our marketing expenses to achieve certain desired growth targets. As a result, we do not
believe that shifts in the mix between e-commerce and enterprise sales channels will materially impact our operating margins.
We have achieved significant growth in the past three years. Our total revenue has grown to $557.1 million in 2017 from
$494.3 million in 2016 and $425.1 million in 2015. As our revenue has grown, so have our operating expenses, to
$530.8 million in 2017 from $448.5 million in 2016 and $384.1 million in 2015, principally as a result of increased royalties,
marketing costs, depreciation and amortization related primarily to our technology and infrastructure and cash employee
compensation expenses.
An important driver of our growth is customer acquisition, which we achieve primarily through online marketing efforts,
ff
including paid search, organic search, online display advertising, email marketing, affiliate marketing, social media and
strategic partnerships. Over the past several years, our investments in marketing have represented a significant percentage of
revenue. Since we believe the market for creative content is multi-faceted and continually expanding, we plan to continue to
invest aggressively in customer acquisition to achieve revenue and market share growth. We believe that another important
driver of growth is the quality of the user experience we provide on our websites, especially the efficiency with whic
h our
search interfaces and algorithms help customers find the creative content that they need, the degree to which we make use of
the large quantity of data we collect about image, video and music and search patterns, and the degree to which our websites
have been localized for our global user base. To this end, we have invested aggressively in product development and hosting
infrastructure, and we intend to continue to invest in these areas, to the extent that we can improve the customer experience and
ff
38
ff
increase the efficiency with whic
h we deploy new products and features. Finally, tyy he quality and quantity of content that we
make available in our collection is another key driver of our growth. The number of approved and licensable images in the
Shutterstock collection exceeded 170 million images and 9.0 million video clips as of December 31, 2017, making it one of the
largest libraries of its kind.
Even as we have invested in our key growth drivers of customer acquisition, customer experience improvement and
content acquisition, we have delivered strong profitability. In 2017, our net income was $16.7 million and net cash from
operating activities was $108.0 million. In the same period, adjusted EBITDA, adjusted net income, and free cash flow were
$88.0 million, $40.8 million and $50.0 million, respectively. See Part II, Item 6 of this Annual Report on Form 10-K under the
heading “Selected Financial Data—(cid:49)— on-GAAP Financial Measures.”
Key Operating Metrics
In addition to key financial metrics, we regularly review a number of key operating metrics to evaluate our business,
determine the allocation of resources and make decisions regarding business strategies. We believe that these metrics are useful
for understanding the underlying trends in our business. The following table summarizes our key operating metrics, which are
unaudited, for the years ended December 31, 2017, 2016 and 2015:
Paid downloads (during period)
Revenue per download (during period)
Content in our collection (end of period)
Images
Videos
Paid Downloads
Year Ended December 31,
2017
2016
2015
(in millions, except revenue per download)
172.0
167.9
$
3.13
$
2.88
$
170.1
9.1
116.2
6.2
147.2
2.84
71.4
3.7
Measuring the number of paid downloads that our customers make in any given period is important because downloads
are the primary method of delivering licensed content, which drives a significant portion of our revenue and contributor
royalties. We define paid downloads as the number of downloads that our customers make in a given period of our
photographs, vectors, illustrations, video clips or music tracks, excluding custom content, re-downloads of content that a
customer has downloaded in the past (which do not generate incremental revenue or contributor royalty expense) and
downloads of our free image of the week (which we make available as a means of acquiring new customers and attracting
existing customers to return to our websites more frequently).
Revenue per Download
We define revenue per download as the amount of revenue recognized in a given period divided by the number of paid
downloads in that period excluding revenue from custom content and the impact of revenue that is not derived from or
associated with content licenses. This metric captures changes in our pricing, if any, as w
ell as the mix of purchase options that
our customers choose, some of which generate more revenue per download than others, and the impact that changes in foreign
currency rates have on our pricing. Revenue per download has increased over the last three years, almost entirely due to the
introduction of new product offerings and the change in product mix. During this period, pricing has remained relatively
constant.
yy
Content in our Collection
We define content in our collection as the total number of (a) images (photographs, vectors and illustrations) and (b)
video clips available to customers for commercial license on shutterstock.com at any point in time. We exclude content from
this collection metric that is not uploaded directly to our site but is available to our customers through an application program
interface, custom content and certain content that may be licensed for editorial use only. We rWW ecord this metric as of the end of a
period. Offering a large selection of content allows us to acquire and retain customers and, therefore, we believe that
broadening our selection of high-quality content is an important driver of our revenue growth.
39
Basis of Presentation
Revenue
The majority of our revenue is earned from the license of creative content and the majority of our licensing revenue is
generated by sales through our e-commerce platform. Content licenses are generally purchased on a monthly or annual
subscription basis, whereby a customer pays for a predetermined quantity of content that may be downloaded over a specific
period of time, or, on a transactional basis, whereby a customer pays for individual content licenses at the time of download.
We also earn revenue from licensing hosted software services through Webdam’s cloud-based tools for businesses which are
purchased as part of a subscription.
We recognize revenue when all of the following basic criteria are met: there is persuasive evidence of an arrangement,
performance or delivery of services has occurred, the sales price is fixed or determinable, and collectability is reasonably
assured. We consider persuasive evidence of an arrangement to be an electronic order form, or a signed contract, which
contains the fixed pricing terms. Performance or delivery for digital content licenses is considered to have occurred upon the
download of the licensed content. Subscription revenue is recognized upon each download using an effective per-license rate,
based on the payment and license quantity terms of the specific customer contract, and revenue associated with any unused
licenses is recognized at the subscription expiration. Revenue attributable to the hosted software services is recognized ratably
during the license subscription. We record revenue net of credit card chargebacks and refunds.
Collectability is reasonably assured at the time the electronic order or contract is entered. A large amount of customers
purchase products by making electronic payments at the time of the transaction with a credit card. We establish an allowance
for credit card chargebacks and a sales refund reserve based on factors surrounding historical chargeback and sales refund
trends and other information. Collectability is assessed for customers who pay on terms allowing for payment beyond the date
at which service commences, based on a credit evaluation for certain new customers and transaction history with existing
customers.
We typically receive the full amount of purchases from e-commerce customers and many enterprise customers at the time
of sale; however, revenue is recognized ratably over the course of a subscription period or as content is downloaded. Customers
that do not pay in advance are invoiced and are required to make payment under standard credit terms. Any customer payments
received in advance of revenue recognition are recorded as deferred revenue.
Costs and Expenses
Cost of Revenue. Cost of revenue consists of royalties paid to contributors, credit card processing fees, content review
costs, customer service expenses, the infrastructure and hosting costs related to maintaining our e-commerce platform and
cloud-based software platform and associated employee compensation, including non-cash equity-based compensation,
bonuses and benefits, amortization of content and technology intangible assets, allocated facility costs and other supporting
overhead costs. We expect that our cost of revenue will increase in absolute dollars in the foreseeable future to the extent our
revenue grows.
Sales and Marketing. Sales and marketing expenses include third-party marketing, advertising, branding, public
relations and sales expenses. Sales and marketing expenses also include associated employee compensation, including non-cash
equity-based compensation, bonuses and benefits, and commissions as well as allocated facility and other supporting overhead
costs. We expect sales and marketing expenses to increase in absolute dollars in the foreseeable future as we continue to invest
in new customer acquisition.
Product Development. Product development expenses consist of employee compensation, including non-cash equity-
based compensation, bonuses and benefits, and expenses related to contractors engaged in product management, design,
development and testing of our websites and products. Product development costs also include allocated facility and other
supporting overhead costs. We expense product development expenses as incurred, except for costs that are capitalized for
he developed
internal-use software development projects and subsequently depreciated over the expected useful life of t
software. Beginning in the fourth quarter of 2015 and continuing in 2016 and 2017, we have experienced an increase in
capitalized costs for internal-use software development related primarily to our efforts to launch new and innovative products.
We expect product development expenses, of which a portion will be capitalized, to continue in the foreseeable future as we
identify opportunities to invest in the development of new products and internal tools and enhancement of our existing products
and technologies that we believe will drive long-term profitability of the business.
ff
ff
General and Administrative. General and administrative expenses include employee compensation, including non-cash
equity-based compensation, bonuses and benefits for executive, finance, business development, accounting, legal, human
ff
resources, internal information technology
administrative expenses include outside legal, tax and accounting services, bad debt expense, insurance, facilities costs and
, byy usiness intelligence and other administrative personnel. In addition, general and
40
other supporting overhead costs. We eWW xpect to incur incremental general and administrative expenses to support our global
operational growth and enhancements to support our reporting and planning functions.
Other Income/(Expense), (cid:49)et.(cid:49)(cid:49)
Other expense consists of non-operating costs such as foreign currency transaction gains
and losses, changes in fair value of contingent consideration related to acquisitions and interest income and expense. As of
December 31, 2016, all contingent consideration expenses relating to the PremiumBeat acquisition had been recognized. As we
increase the volume of business transacted in foreign currencies resulting from expected further international expansion and as
currency rates fluctuate, we expect foreign currency gains and losses to continue to fluctuate.
ff
Income Taxes.
aa
We compute income taxes using the asset and liability method, under which deferred tax assets and
liabilities are determined based on the difference between the financial statement and tax bases of assets and liabilities using
enacted statutory income tax rates in effect for the year in which the differences are expected to affect taxable income.
Valuation allowances are established when necessary to reduce net deferred tax assets to the amount expected to be realized.
On December 22, 2017, the TCJA was enacted into law, www hich significantly changes existing U.S. tax law and includes
ssued Staff Aff
ccounting Bulletin (cid:49)o. 118, Income Tax Aaa
numerous provisions that impact our financial position and results of operations, such as reducing the U.S. federal statutory tax
rate and imposing a one-time transition tax on accumulated undistributed earnings of foreign subsidiaries. In December 2017,
the SEC staff iff
(“SAB 118”). SAB 118 establishes a measurement period that should not extend beyond one year of the enactment date of the
TCJA during which, to the extent that a company’s accounting for certain income tax effects of the TCJA is incomplete but a
reasonable estimate of those effects can be determined, a provisional estimate must be recorded in the financial statements. We
have recorded provisional estimates for the accounting impacts of the TCJA, including the transition tax, deferred tax
remeasurements, and other items, due to the uncertainty regarding how these provisions are to be implemented and additional
anticipated forthcoming guidance. As we complete our analysis of the impacts of the TCJA, we may refine our current estimate
and make adjustments which could materially change this estimate of the income tax impact.
CC
ccounting Implications of the Tax Caa
uts and Jobs Act
ff
As we continue to expand our operations outside of the United States, we have been and may continue to become subject
to taxation in additional non-U.S. jurisdictions and our effective tax rate could fluctuate accordingly.
41
Results of Operations
The following table presents our results of operations for the periods indicated. The period-to-period comparisons of
results are not necessarily indicative of results for future periods.
Consolidated Statements of Operations Data:
Revenue
Operating expenses:
Cost of revenue
Sales and marketing
Product development
General and administrative
Total operating expenses
Income from operations
Other income/(expense), net
Income before income taxes
Provision for income taxes
(cid:49)et income
Year Ended December 31,
2017
2016
2015
(in thousands)
$
557,111
$
494,317
$
425,149
233,102
146,464
52,486
98,710
203,129
126,626
47,789
70,987
174,526
106,636
41,322
61,647
530,762
448,531
384,131
26,349
3,732
30,081
13,354
45,786
(1,289)
44,497
11,869
$
16,727
$
32,628
$
41,018
(6,746)
34,272
14,720
19,552
The following table presents the components of our results of operations for the periods indicated as a percentage of
revenue:
Year Ended December 31,
2017
2016
2015
100%
100 %
100 %
42%
26%
9%
18%
95%
5%
1%
5%
2%
3%
41 %
26 %
10 %
14 %
91 %
9 %
— %
9 %
2 %
7 %
41 %
25 %
10 %
15 %
90 %
10 %
(2)%
8 %
3 %
5 %
Consolidated Statements of Operations Data:
Revenue
Operating expenses:
Cost of revenue
Sales and marketing
Product development
General and administrative
Total operating expenses
Income from operations
Other income/(expense), net
Income before income taxes
Provision for income taxes
(cid:49)et income
42
Comparison of the Years Ended December 31, 2017 and December 31, 2016
The following table presents our results of operations for the periods indicated:
Consolidated Statements of Operations Data:
Revenue
Operating expenses:
Cost of revenue
Sales and marketing
Product development
General and administrative
Total operating expenses
Income from operations
Other income/(expense), net
Income before income taxes
Provision for income taxes
(cid:49)et income
Year Ended December 31,
2017
2016
$ Change
% Change
(in thousands)
$
557,111
$
494,317
$
62,794
13 %
233,102
146,464
52,486
98,710
203,129
126,626
47,789
70,987
530,762
448,531
26,349
3,732
30,081
13,354
45,786
(1,289)
44,497
11,869
29,973
19,838
4,697
27,723
82,231
(19,437)
5,021
(14,416)
1,485
15
16
10
39
18
(42)
*
(32)
13
$
16,727
$
32,628
$
(15,901)
(49)%
_______________________________________________________________________________
* (cid:49)ot meaningful. See “—Other income/(expense), net” below
Revenue
Revenue increased by $62.8 million, or 13%, to $557.1 million in 2017 as compared to 2016. Foreign currency
fluctuations had virtually no impact on revenue growth from 2016 to 2017. In 2017, we continued to grow our customer base
and undertake initiatives focused on broadening our product offerings and added functionality to our e-commerce platform,
enhanced our workflow tools—including Shutterstock Editor—and increased sales and marketing efforts to attract more users
and promote increased customer engagement across our platform. As a result of these initiatives, there was a 2% increase in the
number of paid downloads, which in turn hr
2017 and 2016, we delivered 172.0 million and 167.9 million paid downloads, respectively, ayy nd our revenue per download
increased to $3.13 from $2.88, respectively.
as driven a 9% increase in revenue per download as compared to the prior year. In
In addition, revenue from customers in (cid:49)orth America increased by $21.2 million, or 11%, to $218.9 million in 2017
compared to 2016, revenue from customers in Europe increased by $19.8 million, or 12%, to $181.7 million in 2017 compared
to 2016, and revenue from customers in the rest of the world increased $21.8 million, or 16%, to $156.6 million in 2017
compared to 2016.
Cost and Expenses
Cost of Revenue. Cost of revenue increased by $30.0 million, or 15%, to $233.1 million in 2017 as compared to 2016.
Royalties expense, which is driven in large part by the number of downloads and the revenue earned on each download
increased $9.6 million, or 7%, as compared to 2016, as a result of the increase in paid downloads resulting from higher
customer utilization during the year and the increase in revenue per download resulting from changes in product mix. We
anticipate royalties will continue growing in absolute dollars so long as revenue grows, although royalties as a percentage of
revenue may vary somewhat from period to period as a result of further shifts in customer usage and product mix. Other costs
associated with website hosting, content consulting and allocation of depreciation and amortization expense increased by
$22.1 million, to $37.8 million in 2017 as compared to 2016, driven primarily by the depreciation and amortization of
infrastructure and software assets acquired and developed in recent years. These increases were offset by a decrease in
employee-related expenses of $3.7 million, or 20%, as a result of efficiencies driven by our enhancements to technology in
content and website infrastructure and operations, which enables us to more use our scale more efficiently
customer volume.
to support increased
ff
r
Sales and Marketing. Sales and marketing expenses increased by $19.8 million, or 16%, to $146.5 million in 2017 as
compared to 2016. Expenses related to brand and performance advertising, the largest component of our sales and marketing
43
expenses, increased by $11.8 million, or 18%, in 2017 compared to 2016, as a result of increased spending on affiliate, search
advertising and other new channels. Employee-related expenses, increased by $11.3 million, or 23%, as compared to 2016,
driven by an increase in sales and marketing headcount in 2017 to support our expansion into new products and markets, as
well as increased sales commissions as a result of growing the amount of revenue generated by our global direct sales team. We
anticipate that our total sales and marketing spend will continue to increase in absolute dollars for the foreseeable future as we
continue to pursue growth through new customers, products, markets and geographies.
Product Development. Product development expenses increased by $4.7 million, or 10%, to $52.5 million in 2017 as
compared to 2016. Employee-related and consulting-related expenses, net of capitalized costs for the development of internal-
use software, increased by $1.9 million, or 5%, as compared to 2016, driven by an increase in human capital requirements in
product, engineering and quality assurance to support our increasing number of product development initiatives for our
websites, including ongoing efforts to improve our search
commerce platform. We anticipate this level product development expenses to continue for the foreseeable future, of which a
portion will continue to be capitalized, as we continue to invest in developing new products and internal tools and enhancing
the functionality of our existing products and technology.
capabilities and enhancing the features and functionality of the e-
ff
General and Administrative. General and administrative expenses increased by $27.7 million, or 39%, to $98.7 million
in 2017 as compared to 2016. The increase was driven primarily by an increase in employee-related expenses of $15.4 million
and an increase in professional fees, consulting and IT-related costs of $10.8 million, as compared to 2016. These expenditures
in 2017 related primarily to required enhancements to our corporate and technology infrastructure, intended to enhance these
functions to better support our growth initiatives and help sustain long-term profitability by most efficiently supporting the
business. Also included in general and administrative expenses in 2017 and 2016 are charges of $1.3 million and $1.7 million,
respectively, ryy elated to long-term incentives and contingent consideration related to the acquisitions of Flashstock and
PremiumBeat, respectively. The remaining increase in general and administrative expenses in 2017 compared to 2016 is
attributable to various operating expenses associated with the overall growth in the Company’s business.
Other income/(expense), net. Other expenses generally include foreign currency gains and losses and changes in the fair
value of contingent consideration related to the passage of time. During 2017, approximately $2.8 million of the $3.7 million
recognized as other income related to favorable foreign exchange fluctuations, with the remainder related to interest income.
During 2016, nearly all of the $1.3 million of other expense related to changes in the fair value of the contingent consideration
related to the PremiumBeat acquisition. Foreign currency transaction gains and losses could fluctuate in future periods
depending on changes in the exchange rates of foreign currencies with respect to the U.S. Dollar and the volume of business
transacted in these currencies.
Income Taxes.
Income tax expense increased by $1.5 million to $13.4 million in 2017 as compared to 2016. Our
effective tax rates for the years ended December 31, 2017 and 2016 were approximately 44.4% and 26.7%, respectively.
aa
In 2017, the U.S. enacted the TCJA, which significantly changed U.S. tax law by, ayy mong other things, lowering the
Company’s U.S. statutory federal income tax rate from 35% to 21% effective January 1, 2018 and imposing a one-time
transition tax on accumulated undistributed earnings of foreign subsidiaries. We have calculated and recorded an estimate of the
impact of the TCJA in the year-end income tax provision, which includes (i) an expense of $3.7 million related to the impact of
remeasuring the Company’s deferred tax balances to reflect the new tax rate and (ii) an expense of $0.8 million for the one-time
transition tax. As permitted under the TCJA, we intend to pay the one-time transition tax in eight annual interest-free
installments beginning in 2018.
The 2017 effective tax rate includes other discrete items partially offsetting the impact of the TCJA, the most significant
of which is the tax effect of the domestic production activities deduction reflected in the Company’s 2016 and amended 2014
and 2015 federal income tax returns. Excluding the effects of the TCJA and these other discrete tax items, the Company’s
effective tax rate would have been 34.3% for the year ended December 31, 2017.
ff
The 2016 effective tax rate includes discrete items, the most significant of which is a one-time decrease resulting from the
inclusion of the U.S. Research and Development (R&D) tax credit to which we were entitled for the tax years 2013 through
2015. Excluding the effects of these discret
e tax items, the Company’s effective ta
ff
ended December 31, 2016.
x rate would have been 33.6% for years
ff
44
Comparison of the Years Ended December 31, 2016 and December 31, 2015
The following table presents our results of operations for the periods indicated:
Consolidated Statements of Operations Data:
Revenue
Operating expenses:
Cost of revenue
Sales and marketing
Product development
General and administrative
Total operating expenses
Income from operations
Other expense, net
Income before income taxes
Provision for income taxes
(cid:49)et income
Year Ended December 31,
2016
2015
$ Change
% Change
(in thousands)
$
494,317
$
425,149
$
69,168
16%
203,129
126,626
47,789
70,987
174,526
106,636
41,322
61,647
448,531
384,131
45,786
(1,289)
44,497
11,869
41,018
(6,746)
34,272
14,720
28,603
19,990
6,467
9,340
64,400
4,768
5,457
10,225
(2,851)
$
32,628
$
19,552
$
13,076
16
19
16
15
17
12
*
30
(19)
67%
_______________________________________________________________________________
* (cid:49)ot meaningful. See “—Other expense, net” below
Revenue
Revenue increased by $69.2 million, or 16%, to $494.3 million in 2016 as compared to 2015. Excluding the impact of
foreign currency fluctuations, revenue increased 18% compared to 2015. We continued to grow our customer base and
undertake initiatives focused on broadening our subscriptions product offerings, which has resulted in increased customer
utilization and provides customers an effective pric
e per content download that is more economical at higher volumes. We
believe these offerings will lead to sustained customer engagement over longer periods. As a result of these initiatives, the
increase in revenue during the year was primarily attributable to a 14% increase in the number of paid downloads, the
acquisition of new customers and increased activity by our enterprise customers, which in turn has driven a modest increase in
revenue per download as compared to the prior year. In 2016 and 2015, we delivered 167.9 million and 147.2 million paid
downloads, respectively, ayy nd our revenue per download increased to $2.88 from $2.84, respectively.
ff
In addition, revenue from customers in (cid:49)orth America increased by $31.4 million, or 19%, to $197.7 million in 2016
compared to 2015, revenue from customers in Europe increased by $17.8 million, or 12%, to $161.9 million in 2016 compared
to 2015, and revenue from customers in the rest of the world increased $19.9 million, or 17%, to $134.8 million in 2016
compared to 2015.
Cost and Expenses
Cost of Revenue. Cost of revenue increased by $28.6 million, or 16%, to $203.1 million in 2016 as compared to 2015.
Royalties increased $18.4 million, or 15%, which was in line with the increase in revenue and paid downloads during the
period. Employee-related costs increased $2.6 million, or 16%, driven by increased headcount in customer service, content and
website operations to support increased customer volume and a more robust website infrastructure. Other costs associated with
website hosting, content consulting and allocation of depreciation and amortization expense increased by $4.0 million, or 23%,
to $21.3 million in 2016 as compared to 2015.
Sales and Marketing. Sales and marketing expenses increased by $20.0 million, or 19%, to $126.6 million in 2016 as
compared to 2015. Expenses related to brand and performance advertising, the largest component of our sales and marketing
expenses, increased by $11.9 million, or 22%, in 2016 compared to 2015, as a result of increased spending on affiliate, search
advertising and other new channels. Employee-related expenses, including travel and entertainment, increased by $6.2 million,
or 14%, as compared to 2015, driven by an increase in sales and marketing headcount in 2016 to support our expansion into
new markets and increased sales commissions as a result of growing revenue from our direct sales.
45
Product Development. Product development expenses increased by $6.5 million, or 16%, to $47.8 million in 2016 as
compared to 2015. Employee-related and consulting-related expenses, net of capitalized labor costs for the development of
internal-use software, increased by $4.8 million, or 14%, as compared to 2015, driven by an increase in human capital
requirements in product, engineering and quality assurance to support our increasing number of product development initiatives
for our websites, including ongoing efforts to improve our search
capabilities.
ff
General and Administrative. General and administrative expenses increased by $9.3 million, or 15%, to $71.0 million in
2016 as compared to 2015. Depreciation and amortization expense increased by $3.9 million, or 51% to $11.6 million primarily
due to the increased capital expenditures related to system infrastructure. Also included in general and administrative expenses
in 2016 is a charge of $1.7 million related to a modification of terms of the PremiumBeat contingent consideration
arrangement. The remaining increase in general and administrative expenses in 2016 compared to 2015 is attributable to
various operating expenses associated with the overall growth in the Company’s business.
Other expense, net. Other expense, net was $1.3 million in 2016 as compared to $6.7 million in 2015. During 2016,
nearly all of the $1.3 million other expenses related to the change in fair value of contingent consideration related to the
acquisition of PremiumBeat. In 2015, other expenses included (i) $4.8 million of fair value changes in contingent consideration
related to the acquisitions of PremiumBeat and Webdam; and (ii) foreign currency losses of approximately $2.0 million,
predominantly attributable to the weakening euro and British pound against the U.S. dollar.
Income Taxes.
Income tax expense decreased by $2.9 million to $11.9 million for 2016 as compared to 2015. Our
effective tax rates for the years ended December 31, 2016 and 2015 were approximately 26.7% and 43.0%, respectively.
aa
In 2016, we completed a study which determined the amount of the U.S. Research and Development (R&D) tax credit to
t was reflected in the 2015 federal tax return filed
which we were entitled for the years 2013 through 2015. The 2015 tax credi
in the third quarter of 2016 and the 2013 and 2014 tax credits were reflected in amended federal tax returns.
ff
Excluding these discrete items, the effective rate would have been 33.6% and 42.2% for the years ended December 31,
2016 and 2015, respectively.
Liquidity and Capital Resources
As of December 31, 2017, we had cash and cash equivalents of $253.4 million, which primarily consisted of bank
balances and money market mutual funds. During 2017, the Company liquidated its short-term investments, principally
consisting of commercial paper. Since inception, we have financed our operations primarily through cash flow generated from
operations.
ff
Historically, oyy ur principal uses of cash have been funding our operations, capital expenditures and content acquisition. We
plan to finance our operations and capital expenses largely through cash generated by our operations. Since our results of
operations are sensitive to the level of competition we face, increased competition could adversely affect our liquidity and
capital resources.
ff
Acquisition of Flashstock Technology, Iyy nc.
II
On July 7, 2017, we completed our acquisition of Flashstock for approximately $51.7 million, pursuant to a definitive
agreement dated June 27, 2017. The total purchase price consists of cash payments of $50.9 million paid from existing cash on
hand during the year ended December 31, 2017, and an additional cash payment of $0.8 million was paid for the settlement of
working capital adjustments in the first quarter of 2018.
ff
Share Rrr
epurchase Program
In October 2015, our board of directors approved a share repurchase program, authorizing us to repurchase up to $100
million of our common stock and in February 2017, our Board approved an increase to the share repurchase program,
authorizing us to repurchase up to an additional $100 million of our outstanding common stock. We expect to fund future
repurchases through a combination of cash on hand, cash generated by operations and future financing transactions, if
appropriate. Accordingly, oyy ur share repurchase program is subject to us having available cash to fund repurchases. Under this
program, management is authorized to purchase shares from time to time through open market purchases or privately
negotiated transactions at prevailing prices as permitted by securities laws and other legal requirements, and subject to market
conditions and other factors.
As of December 31, 2017, we have repurchased approximately 2,558,000 shares of our common stock under the share
repurchase program at an average per-share cost of $39.09. As of December 31, 2017, we have $100.0 million of repurchase
capacity remaining under this program.
46
Share-Based Compensation
Effective October 1, 2016, we implemented a practice of net share settlement upon the vesting of restricted stock units
(“RSUs”) to cover any required withholding taxes by retaining the number of shares with a value equal to the amount of the tax
and remitting an equal amount of cash to the appropriate taxing authorities, rather than our previous approach of requiring
employees to sell a portion of the shares that they receive upon vesting to fund the required withholding taxes (“sell-to-cover”).
The net share settlement approach has increased our cash outflows compared to the cash outflows under the sell-to-cover
approach. In addition, as compared to the sell-to-cover approach, net share settlement has resulted in fewer shares being issued
into the market as employees’ RSUs vest, thereby reducing the dilutive impact of our share-based compensation programs on
stockholders.
ff
During the year ended December 31, 2017, shares with an aggregate value of $6.8 million were withheld upon vesting of
RSUs and in connection with related remittance to taxing authorities.
Other Transactions
On January 4, 2018, we invested $15.0 million in convertible preferred shares issued by Zcool (cid:49)etwork Technology
Limited (“Zcool”), which is equivalent to a 25% fully diluted equity ownership interest, to further expand our presence in fast-
growing markets. Zcool’s primary business is the operation of an e-commerce platform in China whereby customers can pay to
license content contributed by creative professionals. Zcool has been the exclusive distributor of Shutterstock creative content
in China since 2014.
On February 15, 2018, we entered into an asset purchase agreement to sell certain assets and for the buyer to assume
certain liabilities constituting the Company’s digital asset management business, known as Webdam, for an aggregate purchase
price of approximately $49.1 million. The purchase price, subject to adjustments typical for transactions of this type, is payable
in cash at closing, which is expected to occur on or about February 26, 2018.
Sources and Uses of Funds
We believe, based on our current operating plan, that our cash and cash equivalents, and cash from operations, will be
ff
sufficient to meet our anticipated cash needs for at least the next 12 months. Consistent with previous periods, we expect that
future capital expenditures will primarily relate to building enhancements to the functionality of our current platform, the
acquisition of additional storage, servers, network connectivity hardware, security apparatus and software, leasehold
improvements and furniture and fixtures related to office expansion and relocation, digital content and general corporate
infrastructure. In April 2016, we paid the full amount of the contingent purchase price forff Webdam of approximately $4.0
million, and in March 2017, we paid the full amount of the contingent purchase price for PremiumBeat of approximatel
million.
ff
y $10.0
See (cid:49)ote 8 of the (cid:49)otes to Consolidated Financial Statements included in Part II, Item 8 of this Annual Report on
Form 10-K for information regarding our existing capital commitments as of December 31, 2017.
Historical Trends
The following table summarizes our cash flow data for 2017, 2016 and 2015, respectively.
(cid:49)et cash provided by operating activities
(cid:49)et cash used in investing activities
(cid:49)et cash used in financing activities(1)
Year Ended December 31,
2017
2016
2015
(in thousands)
$
$
$
108,037
$
100,723
$
87,016
(57,365) $
(57,192) $
(71,846)
(33,888) $
(53,110) $
(5,746)
_______________________________________________________________________________
(1)
Includes repurchase of common stock under the share repurchase program. (cid:49)o distributions or dividends have been paid during the periods presented.
Cash Flows
Operating Activities
Our primary source of cash from operating activities is cash collections from our customers. The majority of our revenue
is generated from credit card transactions and is typically settled within one to five business days. Our primary uses of cash for
operating activities are for the payment of royalties to content contributors, employee-related expenditures and the payment of
other operating expenses incurred in the ordinary course of business.
47
(cid:49)et cash provided by operating activities was $108.0 million in 2017 compared to $100.7 million in 2016, for an increase
of $7.3 million, or 7%. This increase is primarily attributable to our growth in revenues, offset by increases in: (i) contributor
royalty payments due to increased paid downloads; (ii) employee cash-based compensation resulting from increased headcount;
and (iii) other operating expenses.
In 2016, net cash provided by operating activities was $100.7 million compared to $87.0 million in 2015, for an increase
of $13.7 million, or 16%. This increase is directly attributable to our increase in revenues, offset by an increase in contributor
royalty payments, employee costs and other operating expenses.
Cash paid for income taxes was $5.0 million, $19.2 million and $14.5 million for the years ended December 31, 2017,
2016 and 2015, respectively.
Investing Activities
Our investing activities have consisted primarily of capital expenditures to purchase software and equipment related to
our data centers, as well as capitalization of software and website development costs, investing in short-term investments and
acquisitions. Cash used in investing activities totaled $57.4 million, $57.2 million and $71.8 million for the years ended
December 31, 2017, 2016 and 2015, respectively.
Capital expenditures and content acquisition were $55.1 million and $3.0 million in 2017, $40.0 million and $8.0 million
in 2016 and $14.0 million and $3.0 million in 2015, respectively. Capital expenditures include software and equipment related
to our data centers, as well as capitalization of leasehold improvements and software and website development costs. The
increases in capital expenditures in 2017 and 2016 are primarily attributable to investments in our internally developed
software. The Company has invested significantly in product development and hosting infrastructure to enhance our customer
h we deploy new products and features. Investing cash flows also include the
experience and increase the efficiency with whic
net impact of the liquidation and purchase of short-term investments, which provided cash of approximately $55.3 million and
$7.8 million for the years ended December 31, 2017 and 2015, respectively, ayy nd used cash of approximately $7.7 million for
the year ended December 31, 2016. (cid:49)et of cash acquired, we also paid approximately $50.7 million for the acquisition of
Flashstock in 2017 and approximately $62.4 million for the acquisitions PremiumBeat and Rex Features in 2015.
ff
Financing Activities
Our financing activities have consisted primarily of proceeds from equity offerings, stock-based compensation plans and
the repurchase of common stock under our share repurchase program. Cash used in financing activities totaled $33.9 million,
$53.1 million and $5.7 million for the years ended December 31, 2017, 2016 and 2015, respectively.
Cash used by financing activities included cash used to repurchase common stock under our share repurchase program of
$25.0 million, $60.2 million and $14.8 million for the years ended December 31, 2017, 2016 and 2015, respectively. We used
approximately $5.2 million related to stock-based compensation programs in 2017, primarily related to the settlement of
employee taxes. Prior to the fourth quarter of 2016, the Company used a “sell to cover” approach to settle employee taxes,
which resulted in net cash provided by stock-based compensation programs, primarily related to proceeds from the exercise of
employee options, of approximately $9.5 million and $9.1 million for the years ended December 31, 2016 and 2015,
respectively.
48
Contractual Obligations and Commitments
We lease office facilities under operating lease agreements that expire on various dates between 2018 and 2029. We do
not have any material capital lease obligations, and our property, eyy quipment and software have been purchased primarily with
cash. We anticipate expanding our office and co-location facilities as our revenue and customer base continue to grow and
diversify. We do nWW
several years and that we currently plan to renew, or in l
minimum payments under non-cancelable operating leases and purchase obligations are as follows as of December 31, 2017:
ot anticipate any difficulties in renewing those leases and co-location agreements that expire within the next
easing other space or hosting facilities, if required. Our future
ww
Operating lease obligations
Purchase obligations
Total
Payments Due by Period
Total
Less Than
1 YearYY
1 - 3 Years
3 - 5 Years
More Than
5 YearsYY
(in thousands)
$
$
86,184
$
7,711
$
14,803
$
13,822
$
49,848
45,902
21,921
23,981
—
—
132,086
$
29,632
$
38,784
$
13,822
$
49,848
_______________________________________________________________________________
(1)
Amount represents contingent consideration obligation, including accretion, related to the PremiumBeat acquisition.
On March 21, 2013, we entered into an operating lease agreement to lease our headquarters in (cid:49)ew York City, wyy
hich we
amended in January 2016 and which we refer to as the ESB Lease. As amended, the ESB Lease will expire in 2029, and
remaining future minimum lease payments are approximately $77.8 million. We also increased the total amount of our letter of
credit, which serves as a security deposit for the leased facility, to $2.6 million in connection with the January 2016
amendment. The letter of credit is collateralized by a corresponding amount of cash, and as such is reported as restricted cash
as a component of other assets on the consolidated balance sheet as of December 31, 2017.
We also enter into license agreements under which we agree to provide indemnification of varying scope and terms to
customers with respect to certain matters, including, but not limited to, losses arising out of the breach of such agreements forff
damages directly attributable to a breach by us. We are not responsible for any damages, costs, or losses to the extent such
damages or losses arise as a result of the modifications made by the customer, or the context in which an image is used. Our
license agreements entered into with customers limit our indemnification obligations at amounts ranging from $10,000 to
$250,000, with certain exceptions for which our indemnification obligations are uncapped. We have experienced nominal
losses to date as a result of the indemnification we offer and, as such, our reserves for indemnification-related losses are also
nominal. We believe that we have the appropriate insurance coverage in place to adequately cover such indemnification
obligations, if necessary.
Other Commitments
On October 20, 2016, we entered into a multi-part transaction with an unrelated third-party contributor (the “Transaction
Party”). The transaction included three primary components: (a) a revolving credit facility pursuant to which we would be
obligated to lend up to $4.6 million under certain conditions, (the “Facility”) to the Transaction Party
of five years and requires the Transaction Party to make quarterly payments of principal to us beginning on the fourth
anniversary of the Facility. The Facility bears interest at 10.0%, with all interest payments deferred until maturity, ayy nd the entire
unpaid balance of principal and accrued interest due upon maturity; (b) a distribution agreement, under which we are the
exclusive distributor of the Transaction Party’s content in certain markets subject to certain limitations; and (c) an option to, at
our option, acquire the Transaction Party at any time after the third anniversary of the Facility or match any third-party
acquisition offer with respect to the Transaction Party at any time until the fifth anniversary of the Facility.
. The Facility has a term
T
On March 27, 2017, the Facility was amended to reduce the maximum lending amount to approximately $3.3 million. As
of December 31, 2017, the Transaction Party has borrowed $3.3 million under the Facility and we have no additional lending
obligation.
Simultaneously with the reduction of the maximum lending amount of the Facility, we i
yy
hich matures on October 20, 2021. The convertible note bears interest at
convertible note issued by the Transaction Party, wyy
10.0%, with all interest payments deferred until maturity, ayy nd the entire unpaid balance of principal and accrued interest due
upon maturity. The principal amount of the convertible note and any accrued and unpaid interest ma
of the Transaction Party at our option on the maturity date, or earlier upon certain events.
nvested $1.6 million in a
y be converted into equity
rr
As of December 31, 2017, our total investment in the Transaction Party, iyy ncluding accrued interest receivable and other
assets, is approximately $6.0 million, which is reported in other non-current assets.
49
Off-Balance Sheet Arrangements
As of December 31, 2017, we did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of
Regulation S-K, that have or are reasonably likely to have a current or future effect on our financial condition, changes in our
financial condition, revenues or expenses, results of operations, liquidity, cyy apital expenditures or capital resources that is
material to investors.
Critical Accounting Policies and Estimates
a
Our financial statements are prepared in accordance with generally accepted accounting principles in the United States, or
GAAP. TPP he preparation of the consolidated financial statements in conformity with GAAP requires our management to make a
number of estimates and assumptions relating to the reported amounts of assets and liabilities, the disclosure or inclusion of
contingent assets and liabilitie
s at the date of the consolidated financial statements, and the reported amounts of revenue and
expenses during the period. We evaluate our significant estimates on an ongoing basis, including, but not limited to, estimates
related to allowance for doubtful accounts, chargeback and sales refund reserve, goodwill, intangibles, equity-based
compensation, income tax provisions and certain non-income tax accruals. We base our estimates on historical experience and
on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for
making judgments about carrying value of assets and liabilities that are not readily apparent from
other sources. Actual results
could differ from those estimates.
a
We believe that the assumptions and estimates associated with our revenue recognition, allowance for doubtful accounts,
equity-based compensation, accounting for non-income and income taxes and goodwill and intangible assets have the greatest
potential impact on our financial statements. Therefore, we consider these to be our critical accounting policies and estimates.
Revenue Recognition
The majority of our revenue is earned from the license of digital content. Digital content licenses are generally purchased
on a monthly or annual subscription basis, whereby a customer pays for a predetermined quantity of content that may be
downloaded over a specific period of time, or, on a transactional basis, whereby a customer pays for individual content licenses
at the time of download. We also earn revenue from licensing hosted software services through Webdam’s cloud-based tools
for businesses which are purchased as part of a subscription.
We recognize revenue when all of the following basic criteria are met: there is persuasive evidence of an arrangement,
performance or delivery of services has occurred, the sales price is fixed or determinable, and collectability is reasonably
assured. We consider persuasive evidence of an arrangement to be an electronic order form, or a signed contract, which
contains the fixed pricing terms. Performance or delivery for digital content licenses is considered to have occurred upon the
download of the licensed content. Subscription revenue is recognized upon each download using an effective per-license rate
and revenue associated with any unused licenses is recognized at the subscription expiration. Revenue attributable to the
hosted software services is recognized ratably during the license subscription. We record revenue net of credit card
chargebacks and refunds.
Collectability is reasonably assured at the time the electronic order or contract is entered. A large amount of customers
purchase products by making electronic payments at the time of the transaction with a credit card. We establish an allowance
for credit card chargebacks and a sales refund reserve based on factors surrounding historical chargeback and sales refund
trends and other information. Collectability is assessed for customers who pay on terms allowing for payment beyond the date
at which service commences, based on a credit evaluation for certain new customers and transaction history with existing
customers.
We recognize revenue gross of contributor royalties since the Company is the primary obligor in the arrangement, has
control in establishing the product’s price, performs a detailed review of the digital imagery before accepting it into its
collection to ensure it is of high quality before it may be purchased by customers, can reject contributors’ images in its sole
discretion, and has credit risk.
We license digital content to customers through third-party resellers as a way to access customers in markets where we do
not have a significant sales and marketing presence. Third-party resellers sell our products directly to end-user customers and
remit a fixeff
d amount to us based on the type of plan sold. The terms of the reseller program indicate that the third-party reseller
is the primary obligor to the end-user customer and bears the risks and rewards as principal in the transaction. Accordingly, we
recognize revenue net of reseller commissions in accordance with the type of plan sold.
yy
Any customer payments received in advance of revenue recognition are recorded as deferred revenue. Customers that do
not pay in advance are invoiced and are required to make payment under standard credit terms.
50
Accounts Receivable and Allowance for Doubtful Accounts
Our accounts receivable consist of customer obligations due under normal trade terms, carried at their fair value less an
allowance for doubtful accounts, if required. We determine our allowance for doubtful accounts based on an evaluation of the
aging of our accounts receivable and on a customer-by-customer basis where appropriate. Our reserve analysis contemplates
our historical loss rate on receivables, specific customer situations and the economic environments in which we operate. As of
December 31, 2017 and 2016, we had an allowance for doubtful accounts of $4.1 million and $5.5 million, respectively.
Changes in our allowance for doubtful accounts are primarily attributable to increases in our gross accounts receivable as a
result of increased sales levels, improvements of the aging of our receivables and specific customer situations arising during the
year.
Equity-Based Compensation
We measure and recognize non-cash equity-based compensation expense for all equity-based awards granted to
employees based on estimated fair values. The value portion of the award that is ultimately expected to vest is recognized as
expense over the requisite service period. For awards with a change of control condition, an evaluation is made at the grant date
and future periods as to the likelihood of the condition being met. Compensation expense is adjusted in future periods for
subsequent changes in the expected outcome of the change of control conditions until the vesting date. Forfeitures are estimated
at the time of grant and revised, if necessary, in s
Compensation expense related to awards with a market condition is recognized ratably over the requisite service period
regardless of the achievement of the market condition.
ubsequent periods if actual forfeitures differ from those estimates.
yy
We use the Black-Scholes option pricing model, the closing price of our common stock on the date of grant, and the
Monte Carlo simulation model, if the award has a market condition, to determine the fair value of stock options and restricted
stock units, or RSUs, respectively, gyy ranted pursuant to our 2012 Omnibus Equity Incentive Plan, which we refer to as the 2012
Plan, and the stock purchased pursuant to our 2012 Employee Stock Purchase Plan, which we refer to as the 2012 ESPP, aPP ll of
which are discussed further in
Annual Report on Form 10-K.
(cid:49)ote 10 of the (cid:49)otes to Consolidated Financial Statements included in Part II, Item 8 of this
ff
The determination of the grant date fair value using an option-pricing model and simulation model requires judgment as
well as assumptions regarding a number of other complex and subjective variables. These variables include our closing market
price at the grant date, the expected share price volatility over the expected term of the awards, awards’ exercise and
cancellation behaviors, risk-free interest rates, and expected dividends, which are estimated as follows:
ff
•
•
•
•
•
Fair Value of Common Stock/Membership Unit. The grant date fair value for stock-based awards is based on the
closing price of our common stock on the (cid:49)YSE on the date of grant and fair value for all other purposes related
to stock-based awards is the closing price of our common stock on the (cid:49)YSE on the relevant date.
Expected Term. The expected term is estimated using the simplified method allowed under applicable SEC
guidance.
Volatility.tt The volatility is estimated based on historical average volatility of our common stock.
Risk-free Interest Rate. The risk-free interest rate is based on the yields of U.S. Treasury securities with
maturities similar to the expected term of each award group.
Dividend Yield. We have not historically paid and do not intend to pay cash dividends or distributions to our
stockholders for the foreseeable future. As a result, we used an expected dividend yield of zero.
If any of the assumptions used in the Black-Scholes pricing model or Monte Carlo simulation model changes
significantly, tyy he fair value for future awards may differ materially compared with the awards granted previously. The awards
granted pursuant to the 2012 Plan, and stock purchased pursuant to the 2012 ESPP are subject to a time-based vesting
requirement and for certain award grants are also based on a market condition. The majority of stock option awards granted
under the 2012 Plan vest over four years while the majority of the restricted stock units granted under the 2012 Plan vest over
three years. The 2012 ESPP provides for purchase periods approximately every six months and a participant must be employed
on the purchase date to participate; in 2016, the 2012 ESPP was suspended and there are no outstanding awards under this plan
as of December 31, 2017.
Income Taxesaa
Our income tax expense includes U.S. (federal and state) and foreign income taxes. Deferred income tax balances reflect
the carrying amounts of assets and liabilities and their tax basis, and are stated at
the effects of temporary differences between
enacted tax rates expected to be in effect when taxes are actually paid or recovered.
ff
51
We account for unrecognized tax benefits using a more-likely-than-not threshold for financial statement recognition and
measurement of tax positions taken or expected to be taken in a tax return. We establish reserves for tax-related uncertainties
based on estimates of whether, and the extent to which, additional taxes may be due. We rWW ecord an income tax liability for the
difference, if any, byy etween the benefit recognized and measured and the tax position taken or expected to be taken on our tax
returns. To the extent that the assessment of such tax positions changes, the change in estimate is recorded in the period in
which the determination is made. The reserves are adjusted in light of changing facts and circumstances, such as the outcomes
of tax audits or lapses in statutes of limitations. Any reserve for uncertain tax provisions and related penalties and interest is
included in the income tax provision.
ff
We assessed the realizability of deferred tax assets and determined, based on the available evidence including a history of
taxable income, estimates of future taxable income and planning strategies, that it is more likely than not that the deferred tax
assets will be realized. We will continue to evaluate our ability to realize deferred tax assets on a quarterly basis. Significant
management judgment is required in determining the provision for income taxes and deferred tax assets and liabilities. In the
event that actual results differ from these estimates, we will adjust
t
change in the effective ta
these estimates in future periods which may result in a
ff
x rate in a future period.
ff
ff
Except as required under U.S. tax laws, we do not provide for U.S. taxes on the undistributed earnings of our foreign
subsidiaries. With the enactment of the TCJA, we are required to treat the undistributed earnings and profits of our foreign
subsidiaries accumulated through a measurement period that should not extend more than one year beyond the date of the
enactment of the TCJA as if they were repatriated to the U.S., and pay a current U.S. tax amount as a result of such “deemed”
repatriation. Our tax expense for the year ended December 31, 2017 includes a provisional amount for such taxes, which we
intend to pay in eight annual interest-free installments, as permitted under the TCJA. We have not recorded any provision for
potential foreign withholding taxes that otherwise may be payable if we were to repatriate such earnings, since we do not intend
to repatriate such amounts.
Also included in the 2017 provision for income taxes are other provisional amounts for the specific tax effects of the
TCJA, as it relates to changes to existing United States tax law which includes numerous provisions that will affect businesses.
These provisional amounts represent the Company’s reasonable estimates. Management will evaluate these estimates in 2018
ff
as additional information and/or
implementation guidance becomes available.
ff
We are subject to compliance requirements for certain non-income taxes, including value added taxes, sales taxes and
royalty withholding taxes. Where appropriate, we have made accruals for these taxes, which are reflected in our consolidated
financial statements.
Acquisitions
Business combinations are recorded at fair value and allocated to the assets acquired and liabilities assumed in the
a
transaction. Fair values are based on the exit price (i.e., the price that would be received to sell an asset or transfer a liability in
an orderly transaction between market participants at the measurement date). We evaluate several factors, including market data
for similar assets and expected future cash flows discounted at risk adjusted rates and replacement cost for the assets to
determine an appropriate exit price when evaluating the fair value of our assets. Other assets and liabilities acquired in a
business combination are recorded based on the fair value of the assets acquired and liabilities assumed at acquisition date.
Changes to these factors could affect the measurement and allocation of fair value.
II
Goodwill and Intangible Assets
Goodwill and intangible assets acquired in a business combination and determined to have an indefinite useful life are not
amortized, but instead tested for impairment at least annually on October 1 of each fiscal year or more frequently if events
occur or circumstances exist that indicate that the fair value of a reporting unit may be below its carrying value. Goodwill has
been allocated to our reporting units, for the purposes of preparing our impairment analyses, based on a specific identification
basis.
Recent Accounting Pronouncements
See (cid:49)ote 1 of the (cid:49)otes to Consolidated Financial Statements included in Part II, Item 8 of this Annual Report on
Form 10-K for a full description of recent accounting pronouncements, which
ff
is incorporated herein by reference.
52
Item 7A. Quantitative and Qualitative Disclosures About Market Risk.
We are exposed to market risks in the ordinary course of our business, including risks related to interest rate fluctuation,
foreign currency exchange rate fluctuation and inflation.
Interest Rate Fluctuation Risk
Our cash and cash equivalents consist of cash and money market accounts. The primary objective of our investment
activities is to preserve principal while maximizing income without significantly increasing risk. Our portfolio’s fair value is
not particularly sensitive to interest rate changes.
ff
We did not have any long-term borrowings as of December 31, 2017.
Foreign Currency Exchange Risk
Our sales to international customers are denominated in multiple currencies, including but not limited to the U.S. dollar,
the euro, the British pound, the Australian dollar and the Japanese yen. Revenue denominated in foreign currencies as a
percentage of total revenue was approximately 34%, 33% and 31% in 2017, 2016 and 2015, respectively. We hWW ave foreign
currency exchange risks related to non-U.S. dollar denominated revenues. All amounts earned by and paid to our foreign
contributors are denominated in the U.S. dollar. However, changes in exchange rates will affect our revenue and certain
operating expenses to the extent that our revenue is generated and expenses are incurred in currencies other than the U.S. dollar.
Based on our foreign currency denominated revenue for 2017, we estimate that a 10% change in the exchange rate of the U.S.
dollar against all foreign currency denominated revenues would result in an approximately 3% impact on our revenue.
We have established foreign subsidiaries in various countries and have generally concluded their functional currency is
y results in transactional gains
the local currency. Business transacted in currencies other than each entity’s functional currenc
and losses. During each of 2017, 2016 and 2015, the net impacts of foreign currency transactions on our financial statements
were a gain of $2.6 million and losses of $1.0 million and $2.6 million, respectively. Translation adjustments resulting from
converting the foreign subsidiaries’ financial statements into U.S. dollars are recorded as a component of accumulated other
comprehensive income (loss) in stockholders’ equity. We do nWW
order to hedge our foreign currency exchange risk, but we may do so in the future.
ot currently enter into derivatives or other financial instruments in
TT
ff
Our historical revenue by currency is as follows (in thousands):
Euro
British pounds
All other non-U.S. currencies(1)
Total foreign currency
U.S. dollar
Total revenue
2017
Year Ended December 31,
2016
2015
U.S. Dollars
$
102,622
48,634
39,376
190,632
366,479
557,111
$
Originating
Currency
U.S. Dollars
Originating
Currency
U.S. Dollars
€
£
90,965
$
37,752
$
81,406
46,129
33,993
161,528
332,790
494,318
€
£
73,580
$
34,150
$
62,273
44,405
26,352
133,030
292,119
425,149
Originating
Currency
€
£
56,112
29,053
(1)
Includes no single currency which was greater than 5% of total revenue for any of the periods presented.
Inflation Risk
We do not believe that inflation has had a material effect on our business, financial condition or results of operations. If
our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs
through price increases. Our inability or failure to do so could harm our business, financial condition and results of operations.
Item 8. Financial Statements and Supplementary Data.
The information required by this item is incorporated by reference to the consolidated financial statements and
accompanying notes set forth on pages F-2 through F-31 of this Annual Report on Form 10-K.
53
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
(cid:49)one.
Item 9A. Controls and Procedures.
Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer evaluated the
effectiveness of our disclosure controls and procedures as of December 31, 2017. The term “disclosure controls and
procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act means controls and other procedures of a
company that are designed to ensure that information required to be disclosed by a company in the reports that it files or
submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the
SEC’s rules and forms. Disclosure controls and procedures include, without
ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is
accumulated and communicated to the company’s management, including its principal executive and principal financial
officers, as appropriate to allow timely decisions regarding required disclosure. However, any controls and procedures, no
matter how well designed and operated, can provide only reasonable assurance of achieving their objectives.
limitation, controls and procedures designed to
rr
Based on the evaluation of our disclosure controls and procedures as of December 31, 2017, our Chief Executive Officer
and Chief Financial Officer concluded that, as of such date, our disclosure controls and procedures were effective at a
reasonable assurance level.
Management’s R’’
eport on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Our
internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of our financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles.
Management assessed our internal control over financial reporting as of December 31, 2017. Management based its
assessment on criteria established in Internal Control—Integrated Framework
Organizations of the Treadway Commission.
—
(2013) issued by the Committee of Sponsoring
Based on our assessment, management has concluded that our internal control over financial reporting was effective as of
December 31, 2017.
On July 7, 2017, we completed our acquisition of Flashstock. The acquired business constituted approximately 2% of
total assets and less than 1% of total revenues of the consolidated financial statement amounts as of and for the year ended
December 31, 2017. In accordance with SEC staff gff
management’s assessment of the effectiveness of internal control over financial reporting for the year in which the acquisition is
completed, we excluded Flashstock from our assessment of the effectiveness of internal control over financial reporting as of
ff
December 31, 2017.
uidance permitting a company to exclude an acquired business from
PricewaterhouseCoopers LLP, an i
PP
ndependent registered public accounting firm, has audited the consolidated financial
statements included in this Annual Report on Form 10-K and, as part of the audit, has issued a report on the effectiveness of our
internal control over financial reporting as of December 31, 2017, which appears on page F-2 of this Annual Report on Form
10-K, and is incorporated herein by reference.
ff
Changes in Internal Control Over Financial Reporting
There were no changes in our internal control over financial reporting identified in management’s evaluation pursuant to
Rules 13a-15(d) or 15d-15(d) of the Exchange Act during the three months ended December 31, 2017 that materially affected,
or are reasonably likely to materially affect, our internal control over financial reporting. We have commenced the process of
incorporating and aligning the internal control over financial reporting of Flashstock into our internal control ove
reporting framework.
r financial
ff
ff
Limitations on Controls
Our disclosure controls and procedures and internal control over financial reporting are designed to provide reasonable
assurance of achieving their objectives as specified above. Management does not expect, however, that our disclosure controls
and procedures or our internal control over financial reporting will prevent or detect all error and fraud. The design of a control
system must reflect that there are resource constraints, and the benefits of controls must be considered relative to their costs.
54
Any control system, no matter how well designed and operated, is based upon certain assumptions and can provide only
reasonable, not absolute, assurance that its objectives will be met. Further, no evaluation of controls can provide absolute
assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, wyy
the Company have been detected.
ithin
Item 9B. Other Information.
(cid:49)one.
55
PART III
Item 10. Directors, Officers and Corporate Governance
The information required by this item is incorporated by reference to our Proxy Statement for the 2018 Annual Meeting
of Stockholders to be filed with the SEC, within 120 days after the end of the fiscal year ended December 31, 2017.
We have adopted a Code of Business Conduct and Ethics that applies to al
a
l of our directors, officers and employees,
including our principal executive officer and our principal financial and accounting officer. The Code of Business Conduct and
Ethics is available on our investor relations website (investor.shutterstock.com) in the “Corporate Governance” section. We will
post any amendments to, or waivers from, a provision of this Code of Business Conduct and Ethics by posting such information
on our website, at the address and location specified above.
Item 11. Executive Compensation
The information required by this item is incorporated by reference to our Proxy Statement for the 2018 Annual Meeting
of Stockholders to be filed with the SEC, within 120 days after the end of the fiscal year ended December 31, 2017.
Item 12. Security Ownership Of Certain Beneficial Owners And Management And Related Stockholder Matters
The information required by this item is incorporated by reference to our Proxy Statement for the 2018 Annual Meeting
of Stockholders to be filed with the SEC, within 120 days after the end of the fiscal year ended December 31, 2017.
Item 13. Certain Relationships And Related Transactions, and Director Independence
The information required by this item is incorporated by reference to our Proxy Statement for the 2018 Annual Meeting
of Stockholders to be filed with the SEC, within 120 days after the end of the fiscal year ended December 31, 2017.
Item 14. Principal Accounting Fees and Services
The information required by this item is incorporated by reference to our Proxy Statement for the 2018 Annual Meeting
of Stockholders to be filed with the SEC, within 120 days after the end of the fiscal year ended December 31, 2017.
56
PART IV
Item 15. Exhibits, Financial Statement Schedules.
(a) The following documents are included as part of this Annual Report on Form 10-K:
(1) Financial Statements
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Operations
Consolidated Statements of Comprehensive Income
Consolidated Statements of Stockholders’ Equity
Consolidated Statements of Cash Flows
(cid:49)otes to Consolidated Financial Statements
(2) Financial Statement Schedules
F-2
F-3
F-4
F-5
F-6
F-7
F-8
Financial statement schedules have been omitted because they are not applicable or the required information is included
in the consolidated financial statements or notes thereto.
(3) Exhibits
See the Exhibit Index immediately following the signature page of this Annual Report on Form 10-K.
Item 16. Form 10-K Summary.
(cid:49)one.
F-1
Report of Independent Registered Public Accounting Firm
To the Board of Directors and Shareholders of Shutterstock, Inc.
Opinions on the Financial Statements and Internal Control over Financial Reporting
We have audited the accompanying consolidated balance sheets of Shutterstock, Inc. and its subsidiaries as of December 31, 2017 and
2016, and the related consolidated statements of operations, comprehensive income, stockholders’ equity and cash flows for each of the
three years in the period ended December 31, 2017, including the related notes (collectively referred to as the “consolidated financial
statements”). We also have audited the Company's internal control over financial reporting as of December 31, 2017, based on criteria
established in Internal Control - Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO).
II
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of
the Company as of December 31, 2017 and 2016, and the results of their operations and their cash flows for each of the three years in the
period ended December 31, 2017 in conformity with accounting principles generally accepted in the United States of America. Also in
our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31,
2017, based on criteria established in Internal Control - Integrated Framework
(2013) issued by the COSO.
II
ff
Basis for Opinions
The Company's management is responsible for these consolidated financial statements, for maintaining effective internal control over
financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in Management's
Report on Internal Control over Financial Reporting under Item 9A. Our responsibility is to express opinions on the Company’s
consolidated financial statements and on the Company's internal control over financial reporting based on our audits. We are a public
accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of
the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits
to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to
error or fraud, and whether effective internal control over financial reporting
was maintained in all material respects.
ff
Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the
consolidated financial statements, whether due to error or fraud, and performing procedures
procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well
as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial reporting
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and
testing and evaluating the design and operating effectiveness
of internal control based on the assessed risk. Our audits also included
performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable
basis for our opinions.
that respond to those risks. Such
ff
ff
As described in Management’s Report on Internal Control over Financial Reporting under Item 9A, management has excluded
Flashstock Technology, Inc., (“Flashstock”), from its assessment of internal control over financial reporting as of December 31, 2017
because it was acquired by the Company in a purchase business combination during 2017. We have also excluded Flashstock from our
audit of internal control over financial reporting. Flashstock is a wholly-owned subsidiary whose total asset
excluded from management’s assessment and ou
respectively, of the related consolidated financial statement amounts as o
r audit of internal control over financial reporting represent 2% and less than 1%,
f and for the year ended December 31, 2017.
s and total revenues
w
ff
ff
Definition and Limitations of Io nterna
II
l Control over Financial Reporting
CC
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (ii) provide reasonable assurance that transactions are recorded as necessary to p
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in
accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect
on the financial statements.
ff
ermit preparation of financial statements in
rr
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.
/s/PricewaterhouseCoopers LLP
New York, New York
February 22, 2018
We have served as the Company’s auditor since 2011.
F-2
SHUTTERSTOCK, I(cid:49)C.
CO(cid:49)SOLIDATED BALA(cid:49)CE SHEETS
(In thousands, except par value amount)
ASSETS
Current assets:
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Prepaid expenses and other current assets
Total current assets
Property and equipment, net
Intangible assets, net
Goodwill
Deferred tax assets, net
Other assets
Total assets
LIABILITIES A(cid:49)D STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued expenses
Contributor royalties payable
Deferred revenue
Other liabilities
Total current liabilities
Deferred tax liability, net
Other non-current liabilities
Total liabilities
Commitments and contingencies ((cid:49)ote 8)
Stockholders’ equity:
Common stock, $0.01 par value; 200,000 shares authorized; 37,270 and 36,926 shares issued and 34,712
and 34,816 shares outstanding as of December 31, 2017 and December 31, 2016, respectively
Additional paid-in capital
Treasury stock, at cost; 2,558 and 2,110 shares as of December 31, 2017 and December 31, 2016,
respectively
Accumulated other comprehensive loss
Retained earnings
Total stockholders’ equity
Total liabilities and stockholders’ equity
See accompanying notes to consolidated financial statements
F-3
December 31,
2017
2016
$
253,428
$
224,190
—
49,932
37,109
54,972
38,107
22,569
340,469
339,838
85,698
34,197
98,654
9,761
8,997
56,101
30,157
49,271
23,013
3,398
$
577,776
$
501,778
$
7,160
$
58,734
20,088
157,803
1,957
245,742
1,486
15,963
7,305
41,106
20,473
122,235
12,378
203,497
2,147
9,438
263,191
215,082
373
369
272,657
251,890
(100,027)
(3,557)
145,139
314,585
(77,567)
(17,061)
129,065
286,696
$
577,776
$
501,778
SHUTTERSTOCK, I(cid:49)C.
CO(cid:49)SOLIDATED STATTT EME(cid:49)TS OF OPERATIO(cid:49)S
(In thousands, except per share amounts)
Revenue
Operating expenses:
Cost of revenue
Sales and marketing
Product development
General and administrative
Total operating expenses
Income from operations
Other income/(expense), net
Income before income taxes
Provision for income taxes
(cid:49)et income
Less:
Undistributed earnings to participating stockholder
(cid:49)et income available to common stockholders
(cid:49)et income per common share available to common stockholders:
Basic
Diluted
Weighted average common shares outstanding:
Basic
Diluted
Year Ended December 31,
2017
2016
2015
$
557,111
$
494,317
$
425,149
233,102
146,464
52,486
98,710
203,129
126,626
47,789
70,987
174,526
106,636
41,322
61,647
530,762
448,531
384,131
26,349
3,732
30,081
13,354
45,786
(1,289)
44,497
11,869
41,018
(6,746)
34,272
14,720
$
16,727
$
32,628
$
19,552
—
—
2
16,727
$
32,628
$
19,550
0.48
0.47
$
$
0.93
0.91
$
$
0.54
0.54
$
$
$
34,627
35,291
35,114
35,861
35,880
36,319
See accompanying notes to consolidated financial statements
F-4
SHUTTERSTOCK, I(cid:49)C.
CO(cid:49)SOLIDATED STATTT EME(cid:49)TS OF COMPREHE(cid:49)SIVE I(cid:49)COME
(In thousands)
(cid:49)et income
Foreign currency translation gain/(loss)
Unrealized gain on investments
Other comprehensive income/(loss)
Comprehensive income
Year Ended December 31,
2017
2016
2015
$
16,727
$
32,628
$
19,552
13,504
(10,612)
(5,861)
—
—
41
13,504
(10,612)
(5,820)
$
30,231
$
22,016
$
13,732
See accompanying notes to consolidated financial statements
F-5
SHUTTERSTOCK, I(cid:49)C.
CO(cid:49)SOLIDATED STATTT EME(cid:49)TS OF STOCKHOLDERS’ EQUITY
(In thousands)
Common Stock
Treasury Stock
Shares
Amount
Shares
Amount
Additional
Paid-in
Capital
Accumulated
Other
Comprehensive
Loss
Retained
Earnings
Balance at January 1, 2015
Equity-based compensation
Issuance of common stock in connection with employee stock option
exercises
Issuance of common stock in connection with employee stock purchase plan
Tax effect from exercise of employee stock options
Retirement of restricted shares
Repurchase of Treasury Shares
Other comprehensive loss
(cid:49)et income
Balance at December 31, 2015
Equity-based compensation
Issuance of common stock in connection with employee stock option
exercises and RSU vesting
Common shares withheld for settlement of taxes in connection with equity-
based compensation
Issuance of common stock in connection with employee stock purchase plan
Tax effect from employee stock option exercises and RSU vesting
Repurchase of Treasury Shares
Other comprehensive loss
(cid:49)et income
Balance at December 31, 2016
Cumulative Effect of Accounting Change (See (cid:49)ote 1)
Balance at January 1, 2017
Equity-based compensation
Issuance of common stock in connection with employee stock option
exercises and RSU vesting
Common stock withheld for the settlement of taxes related to RSU vesting
Repurchase of Treasury Shares
Other comprehensive income
(cid:49)et income
Balance at December 31, 2017
35,603
—
$
532
46
—
(36)
—
—
—
36,146
—
745
(18)
54
—
—
—
—
36,926
—
36,926
—
503
(159)
—
—
—
,
37,270
356
—
5
—
—
—
—
—
—
361
—
7
—
1
—
—
—
—
369
—
369
—
6
(2)
—
—
—
73
$
$
3
— $
—
— $
—
174,821
28,280
$
(629) $
—
—
—
—
—
460
—
—
460
—
—
—
—
—
1,650
—
—
2,110
—
2,110
—
—
—
449
—
—
2,558,
—
—
—
—
(15,635)
—
—
(15,635)
—
—
—
—
—
(61,932)
—
—
(77,567)
—
(77,567)
—
—
—
(22,460)
—
—
$ ($ (100,027
,
) $) $
7,197
1,868
1,685
—
—
—
—
213,851
28,987
8,707
(1,032)
1,802
(425)
—
—
—
251,890
979
252,869
24,958
1,677
(6,846)
—
—
—
,
272,657
—
—
—
—
—
(5,820)
—
(6,449)
—
—
—
—
—
—
(10,612)
—
(17,061)
—
(17,061)
—
—
—
—
13,504
—
,
(3,557
(
) $) $
$
$
76,885
—
—
—
—
—
—
—
19,552
96,437
—
—
—
—
—
—
—
32,628
129,065
)
((653)
128,412
—
—
—
—
—
16,727
,
145,139
$
Total
251,433
28,280
7,202
1,868
1,685
—
(15,635)
(5,820)
19,552
288,566
28,987
8,714
(1,032)
1,803
(425)
(61,932)
(10,612)
32,628
286,696
26
3
287,022
24,958
1,682
(6,848)
(22,460)
13,504
16,727
,
14,585
3
$
$
See accompanying notes to consolidated financial statements
F-6
SHUTTERSTOCK, I(cid:49)C.
CO(cid:49)SOLIDATED STATTT EME(cid:49)TS OF CASH FLOWS
(In thousands)
CASH FLOWS FROM OPERATI(cid:49)G ACTIVITIES
(cid:49)et income
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
Deferred taxes
(cid:49)on-cash equity-based compensation
Change in fair value of contingent consideration
Settlement of contingent consideration liability in excess of acquisition-date fair value
Bad debt reserve
Chargeback and sales refund reserves
Changes in operating assets and liabilities:
Accounts receivable
Prepaid expenses and other current and non-current assets
Accounts payable and other current and non-current liabilities
Contributor royalties payable
Deferred revenue
(cid:49)et cash provided by operating activities
CASH FLOWS FROM I(cid:49)VESTI(cid:49)G ACTIVITIES
Capital expenditures
Investment sales/(purchases), net
Acquisitions of businesses, net of cash acquired
Other investments/advances
Acquisition of digital content
Security deposit (payment)/receipt
(cid:49)et cash used in investing activities
CASH FLOWS FROM FI(cid:49)A(cid:49)CI(cid:49)G ACTIVITIES
Proceeds from exercise of stock options
Proceeds from issuance of common stock under Employee Stock Purchase Plan
Cash paid related to settlement of employee taxes related to RSU vesting
Settlement of contingent consideration liability
Repurchase of treasury shares
(cid:49)et cash (used in) provided by financing activities
Effect of foreign exchange rate changes on cash
(cid:49)et increase (decrease) in cash and cash equivalents
Cash and cash equivalents—Beginning
Cash and cash equivalents—Ending
Supplemental Disclosure of Cash Information:
Cash paid for income taxes
Year Ended December 31,
2016
2015
2017
$
16,727
$
32,628
$
19,552
35,490
12,491
24,958
—
(6,255)
1,292
—
(10,015)
(6,734)
12,044
(685)
28,724
108,037
$
(55,062)
55,286
(49,571)
(5,087)
(2,961)
30
(57,365) $
1,682
—
(6,848)
(3,745)
(24,977)
(33,888) $
12,454
29,238
224,190
,
53,428
2
$
$
19,946
1,767
28,080
2,925
(1,640)
2,992
(30)
(13,232)
(2,412)
1,612
3,118
24,969
100,723
$
(39,959)
(7,673)
—
(660)
(8,045)
(855
)
)
(
(57,192) $
8,711
1,803
(1,032)
(2,360)
(60,232)
(53,110) $
(7,535)
(17,114)
241,304
,
24,190
2
$
$
14,841
(4,840)
28,860
4,770
—
3,175
(222)
(11,072)
3,366
3,106
2,904
22,576
87,016
(14,003)
7,805
(62,379)
—
(2,981)
(
(288))
(71,846)
7,197
1,868
—
—
(14,811)
(5,746)
(1,573)
7,851
233,453
,
41,304
2
4,984
$
19,186
$
14,481
$
$
$
$
$
$
See accompanying notes to consolidated financial statements
F-7
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS
(1) Summary of Operations and Significant Accounting Policies
Description of Business
Shutterstock (the “Company” or “Shutterstock”) is a global technology company that offers an e-commerce platform for
high-quality digital content, tools and services to creative professionals. The digital content licensed by the Company’s
customers includes: (a) imagery, cyy onsisting of licensed photographs, vectors, illustrations and video clips that customers use in
their visual communications, such as websites, digital and print marketing materials, corporate communications, books,
publications and video content; and (b) music, consisting of high-quality music tracks and sound effects, which is often used to
complement digital imagery. The Company licenses creative content to its customers. Contributors upload their creative content
to the Company’s websites in exchange for royalty payments based on customer download activity. The Company also offers
digital asset management services through Webdam, its cloud-based digital asset management platform. This service provides
tools for customers to better manage creative content and brand management assets.
Principles of Consolidation and Basis of Presentation
The consolidated financial statements and accompanying notes have been prepared in accordance with accounting
principles generally accepted in the United States of America (“GAAP”) and include the accounts of the Company and its
wholly owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.
Certain immaterial changes in presentation have been made to conform the prior period presentation to current period
reporting.
Use of Estimates
The preparation of the consolidated financial statements in conformity with GAAP requires management to make
estimates and assumptions that effect the amounts reported and disclosed in the finff ancial statements. Actual results could differff
from those estimates. Such estimates include, but are not limited to, the determination of the allowance for doubtful accounts,
the assessment of recoverability of property and equipment, the fair value of acquired goodwill and intangible assets, the grant-
date fair value of non-cash equity-based compensation, the assessment of recoverability of deferred tax assets and the
measurement of certain income tax and non-income tax liabilities.
Concentration of Risk
Financial instruments that are exposed to concentration of credit risk consist primarily of cash and cash equivalents, short-
term investments, and accounts receivable balances. Cash and cash equivalents and short-term investments are held with
financial institutions of high quality. Balances may exceed the amount of insurance provided on such deposits.
The majority of the Company’s revenues are derived from customers who license content using electronic payments at the
time of a transaction. The Company’s accounts receivable are primarily from enterprise customers who require invoicing. The
Company performs initial and ongoing credit reviews on these customers, which involve consideration of the customers’
financial information, thei
r location, and other factors to assess the customers’ ability to pay. The Company also performs
ongoing financial condition evaluations for its existing customers. As of December 31, 2017 and 2016, no single customer
accounted for or exceeded 10% of accounts receivable.
ff
Additionally, no s
yy
ingle customer accounted for or exceeded 10% of revenue for the years ended December 31, 2017, 2016
or 2015.
Cash and Cash Equivalents
Cash consists primarily of cash on hand and bank deposits. Cash equivalents consist primarily of money market accounts
and are stated at cost, which approximates fair value.
Short-Term Investments
Short-term investments consist of commercial paper with maturities of 90 days or less at the date of purchase and are
classified as available-for-sale securities. Available-for-sale securities are carried at fair value with unrealized gains and losses
reported as a component of other accumulated comprehensive loss in stockholders’ equity and in the consolidated statements of
F-8
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
comprehensive income, while realized gains and losses, and other-than-temporary impairments, if any, ayy re reported as a
component of net income. For the periods presented, realized and unrealized gains and losses on short-term investments were
not material.
Fair Value Measurements
a
liabilitie
The Company records its financial assets and
ff
ff
received to sell an asset or paid to transfer a liability in an orderly
Fair value is estimated by applying inputs which are classified into the following levels of a three-tier hierarchy as follows:
Level 1 - quoted prices (unadjusted) in active markets for identical
assets of liabilities; Level 2- inputs other than quoted prices
included within Level 1 that are either directly or indirectly observable; and Level 3 - unobservable inputs in which little or no
market activity exists, therefore requiring an entity to develop its own assumptions about the assumptions that market
participants would use in pricing.
transaction between market participants at the reporting date.
. Fair value is determined as the price that would be
s at fair value
a
ff
Restricted Cash
The Company’s restricted cash relates to amounts held by the Company’s bank to collateralize letters of credit which are
pledged as security deposits for leased office locations. As of December 31, 2017 and 2016, the Company had restricted cash of
$2.6 million recorded in other assets that relates to the lease for its corporate headquarters in
(cid:49)ew York City.
ff
Accounts Receivable and Allowance for Doubtful Accounts
The Company’s accounts receivable consist of customer obligations due under normal trade terms, carried at their face
value less an allowance for doubtful accounts, if required. The Company determines its allowance for doubtful account
on an evaluation of the aging of its accounts receivable and on a customer-by-customer basis where appropriate. The
Company’s reserve analysis contemplates the Company’s historical loss rate on receivables, specific customer situations and the
economic environments in which the Company operates. The following table presents the changes in the Company’s allowance
for doubtful accounts (in thousands):
s based
ff
Balance, beginning of period
Add: bad debt expense
Less: write-offs, net of recoveries and other adjustments
Balance, end of period
Property and Equipment
Year Ended December 31,
2017
2016
2015
$
$
5,495
$
3,768
$
1,292
(2,699)
2,992
(1,265)
4,088
$
5,495
$
1,031
3,175
(438)
3,768
Property and equipment are stated at cost, net of accumulated depreciation and amortization. Depreciation and
amortization is calculated using the straight-line method over the estimated useful lives of the related assets. Generally, tyy he
useful lives are as follows:
Equipment
Furniture and fixtures
Software
Leasehold improvements
Capitalized Internal Use Software
3 years
7 years
3 years
Shorter of expected useful life or l
ff
ease term
The Company capitalizes the qualifying costs of computer software developed for internal use, which are incurred during
r
the application development stage, and amortizes them over the software’s estimated useful life. Costs incurred in the
preliminary and post-implementation stages of the Company’s products are expensed as incurred. The amounts capitalized
include employee’s payroll and payroll-related costs directly associated with the development activities as well as external
direct costs of services used in developing internal-use software. The Company’s policy is to amortize capitalized costs using
F-9
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
the straight-line method over the estimated useful life, which is currently three years, beginning when the software is
substantially complete and ready for its intended use.
Impairment of Long-Lived Assets
Long-lived assets, inclusive of definite useful life intangible assets, are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying value of an asset may not be recoverable. Recoverability of assets to be held
and used is measured by a comparison of the carrying value of an asset to estimated undiscounted future cash flows expected to
be generated by the asset. If the carrying value of an asset exceeds its estimated future cash flows, an impairment charge is
recognized in the amount by which the carrying value of the asset exceeds the fair value of the asset. Assets to be disposed of
would be separately presented in the balance sheet and reported at the lower of the carrying value or the fair value less costs to
sell, and are no longer depreciated. The assets and liabilities of a disposed group classified as held for sale would be presented
separately in the appropriate asset and liability sections of the balance sheet. There were no impairment cha
rges in 2017, 2016
or 2015.
a
ff
ff
Goodwill and Intangible Assets
Goodwill and intangible assets acquired in a business combination and determined to have an indefinite useful life are not
amortized, but instead tested for impairment at least annually on October 1 of each fiscal year or more frequently if events
occur or circumstances exist that indicate that the fair value of a reporting unit may be below its carrying value. Goodwill has
been allocated to the Company’s reporting units, for the purposes of preparing our impairment analysis, based on a specific
identification basis. Since inception through December 31, 2017, the Company did not have any goodwill or indefinite lived
intangible asset impairment.
Revenue Recognition
The majority of the Company’s revenue is earned from the license of digital content. Digital content licenses are generally
purchased on a monthly or annual subscription basis, whereby a customer pays for a predetermined quantity of content that may
be downloaded over a specific period of time, or, on a transactional basis, whereby a customer pays for individual content
licenses at the time of download. The Company also earns revenue from licensing hosted software services through Webdam’s
cloud-based tools for businesses which are purchased as part of a subscription.
The Company recognizes revenue when all of the following basic criteria are met: there is persuasive evidence of an
arrangement, performance or delivery of services has occurred, the sales price is fixed or determinable, and collectability is
reasonably assured. The Company considers persuasive evidence of an arrangement to be an electronic order form, or a signed
contract, which contains the fixed pricing terms. Performance or delivery for digital content licenses is considered to have
occurred upon the download of the licensed content. Subscription revenue is recognized upon each download using an
effective per-license rate and revenue associated with any unused licenses is recognized at the subscription
expiration. Revenue attributable to the hosted software services is recognized ratably during the license subscription. The
Company records revenue net of credit card chargebacks and refunds.
Collectability is reasonably assured at the time the electronic order or contract is entered. A large amount of customers
purchase products by making electronic payments at the time of the transaction with a credit card. The Company establishes an
allowance for credit card chargebacks and a sales refund reserve based on factors surrounding historical chargeback and sales
refund trends and other information. As of December 31, 2017 and 2016, the Company had recorded an allowance for
chargebacks and sales refunds of $0.4 million and $0.6 million, respectively, which is included in other liabilities. Collectability
is assessed for customers who pay on terms allowing for payment beyond the date at which service commences, based on a
credit evaluation for certain new customers and transaction history with existing customers.
The Company recognizes revenue gross of contributor royalties since the Company is the primary obligor in the
arrangement, has control in establishing the product’s price, performs a detailed review of the digital imagery before accepting
it into its collection to ensure it is of high quality before it may be purchased by customers, can reject contributors’ images in its
sole discretion, and has credit risk.
The Company licenses digital content to customers through third-party resellers as a way to access customers in markets
where the Company does not have a significant sales and marketing presence. Third-party resellers sell the Company’s products
directly to end-user customers and remit a fixff ed amount to the Company based on the type of plan sold. The terms of the
reseller program indicate that the third-party reseller is the primary obligor to the end-user customer and bears the risks and
F-10
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
rewards as principal in the transaction. Accordingly, tyy he Company recognizes revenue net of reseller commissions in
accordance with the type of plan sold.
Any customer payments received in advance of revenue recognition are recorded as deferred revenue. Customers that do
not pay in advance are invoiced and are required to make payment under standard credit terms.
Cost of Revenue
The Company’s cost of revenue includes contributor royalties, credit card processing fees, content reviewer expenses,
hosting and bandwidth expenses, content personnel salaries, non-cash equity-based compensation, amortization of content and
technology intangible assets, and depreciation of network equipment, which are the direct costs related to providing content and
service to customers. Additionally, tyy he Company includes an allocation of overhead costs primarily related to payroll,
insurance, and facilities expenses based on headcount.
Contributor Royalties and Internal Sales Commissions
The Company expenses contributor royalties in the period a customer download occurs and includes the corresponding
contributor royalties in cost of revenue. Contributor royalties are generally paid weekly or monthly. The Company advances
certain contributor royalties which are initially deferred and expensed based on the contractual royalty rate at the time of
customer download or when the Company determines future recovery is not probable. For the years ended December 31, 2017,
2016 and 2015, the Company deferred $4.7 million, $5.0 million and $3.9 million, respectively, in r
amortized $4.9 million, $5.5 million and $2.7 million, respectively, in r
revenue. As of December 31, 2017 and 2016, the Company has deferred contributor royalties of $2.5 million and $2.7 million,
respectively, wyy
hich is included in prepaid expenses and other current assets.
oyalty advance expense which is included in cost of
oyalty advances and
yy
yy
ff
Internal sales commissions are generally paid in the month following collection or invoicing of
ff
the commissioned
receivable and is reported in sales and marketing expense. Internal sales commissions are deferred and recognized over the
expected future revenue stream which is generally up to 12 months. For the years ended December 31, 2017, 2016 and 2015,
the Company deferred $5.5 million, $4.5 million and $5.5 million, respectively, ayy nd amortized $5.0 million, $4.7 million and
$4.5 million, respectively, in i
December 31, 2017 and 2016, the Company has deferred internal sales commission of $1.9 million and $1.5 million,
respectively, wyy
nternal sales commission expense which is included in sales and marketing expense. As of
hich is included in prepaid expenses and other current assets.
yy
r
Product Development
The Company expenses product development costs as incurred, except for costs that are capitalized for certain internal
software development projects. Product development costs are primarily comprised of development personnel salaries, non-
cash equity-based compensation, equipment costs as well as allocated occupancy costs and related overhead.
Advertising Costs
The Company expenses the cost of advertising and promoting its products as incurred. Such costs totaled $76.6 million,
$64.9 million and $53.0 million for the years ended December 31, 2017, 2016 and 2015, respectively, which are included in
sales and marketing expense.
Deferred Rent
The Company records rent expense on a straight-line basis over the term of the related lease. The difference between the
rent expense recognized and the actual payments made in accordance with the lease agreement is recognized as a deferred rent
liability on the Company’s balance sheet. As of December 31, 2017 and 2016, the Company had deferred rent of $11.1 million,
and $8.6 million, respectively, wyy
hich is included in other non-current liabilities.
F-11
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
Equity-Based Compensation
The Company measures and recognizes non-cash equity-based compensation expense for all stock-based awards granted
to employees based on estimated fair values. The value portion of the award that is ultimately expected to vest is recognized as
expense over the requisite service period. For awards with a change of control condition, an evaluation is made at the grant date
and future periods as to the likelihood of the condition being met. Compensation expense is adjusted in future periods for
subsequent changes in the expected outcome of the change of control conditions until the vesting date. Forfeitures are estimated
at the time of grant and revised, if necessary, in s
Compensation expense related to awards with a market condition is recognized ratably over the requisite service period
regardless of the achievement of the market condition.
ubsequent periods if actual forfeitures differ from those estimates.
yy
The Company uses the Black Scholes option pricing model, the closing price of the Company’s common stock on the date
of grant, and the Monte Carlo simulation model, if the award has a market condition, to determine the fair value of stock
options and restricted stock units (“RSUs”), respectively, granted pursuant to the 2012 Omnibus Equity Incentive Plan (the
“2012 Plan”) and stock purchased pursuant to the 2012 Employee Stock Purchase Plan (“2012 ESPP”), which are discussed
further in (cid:49)ote 10, Equity-Based Compensation.
The determination of the grant date fair value using an option-pricing model and simulation model requires judgment as
well as assumptions regarding a number of other complex and subjective variables. These variables include the Company’s
closing market price at the grant date, the expected stock price volatility over the expected term of the awards, awards’ exercise
and cancellation behaviors, risk-free interest rates, and expected dividends, which are estimated as follows:
•
•
•
•
•
Fair Value of Common Stock. The grant date fair value for stock-based awards is based on the closing price of
the Company’s common stock on the (cid:49)YSE on the date of grant and fair value for all other purposes related to
stock-based awards shall be the closing price of the Company’s common stock on the (cid:49)YSE on the relevant date.
Expected Term. The expected term is estimated using the simplified method allowed under Securities and
Exchange Commission (“SEC”) guidance. In certain cases for market based awards, the Company’s expected term
is based on a combination of historical data and estimates of the period of time the award will be outstanding.
Volatility.tt The volatility is estimated based on historical price volatility of the Company’s common stock.
Risk-free Interest Rate. The risk-free interest rate is based on the yields of U.S. Treasury securities with
maturities similar to the expected term of each award group.
Dividend Yield. The Company has not paid cash distributions to its stockholders and it does not intend to do so
for the foreseeable future. As a result, the Company used an expected dividend yield of zero.
If any of the assumptions used in the Black-Scholes pricing model or Monte Carlo simulation model changes
significantly, tyy he fair value for future awards may differ materially compared with the awards granted previously. The awards
granted pursuant to the 2012 Plan, and stock purchased pursuant to the 2012 ESPP are subject to a time-based vesting
requirement and for certain award grants are also based on a market condition. The majority of stock option awards granted
under the 2012 Plan vest over four years while the majority of the restricted stock units granted under the 2012 Plan vest over
three years. The 2012 ESPP provides for purchase periods approximately every six months and a participant must be employed
on the purchase date to participate.
Income Taxesaa
The Company’s income tax expense includes U.S. (federal and state) and foreign income taxes. Deferred income tax
balances reflect the effects of temporary differences between
and are stated at enacted tax rates expected to be in effect when taxes are actually paid or recovered.
the carrying amounts of assets and liabilities and their tax basis,
ff
The Company accounts for unrecognized tax benefits using a more-likely-than-not threshold for financial statement
recognition and measurement of tax positions taken or expected to be taken in a tax return. The Company establishes reserves
for tax-related uncertainties based on estimates of whether, and the extent to which, additional taxes may be due. The Company
records an income tax liability for the difference, if any, byy etween the benefit recognized and measured and the tax position
taken or expected to be taken on our tax returns. To the extent that the assessment of such tax positions changes, the change in
estimate is recorded in the period in which the determination is made. The reserves are adjusted in light of changing facts and
F-12
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
circumstances, such as the outcomes of tax audits or lapses in statutet
and related penalties and interest is included in the income tax provision.
s of limitations. Any reserve for uncertain tax provisions
The Company assessed the realizability of deferred tax assets and determined, based on the available evidence including a
history of taxable income, estimates of future taxable income and planning strategies, that it is more
deferred tax assets will be realized. The Company will continue to evaluate its ability to realize deferred tax assets on a
quarterly basis. Significant management judgment is required in determining the provision for income taxes and deferred tax
assets and liabilities. In the event that actual results differ from these estimates, the Company will adjust these estimates in
future periods which may result in a change in the effective ta
ff
x rate in a future period.
likely than not that the
ff
ff
Except as required under U.S. tax laws, the Company does not provide for U.S. taxes on the undistributed earnings of its
foreign subsidiaries. With the enactment of the H.R.1 (commonly referred to as the Tax Cuts and Jobs Act of 2017 (the
“TCJA”)), the Company is required to treat the undistributed earnings and profits of its foreign subsidiaries accumulated
through a measurement period that should not extend more than one year beyond the date of the enactment of the TCJA as if
they were repatriated to the U.S., and pay a current U.S. tax amount as a result of such “deemed” repatriation. The Company’s
tax expense for the year ended December 31, 2017 includes a provisional amount for such taxes, which the Company intends to
pay in eight annual interest-free installments, as permitted under the TCJA. The Company has not recorded any provision for
potential foreign withholding taxes that otherwise may be payable if it were to repatriate such earnings, since the Company
does not intend to repatriate such amounts.
Also included in the provision for income taxes for the year ended December 31, 2017 are provisional amounts for other
s reasonable estimates. The Company will
specific tax effects of the TCJA. These provisional amounts represent the Company’
evaluate these estimates in 2018 as additional information and/or implementation guidance becomes available, and any changes
will be reflected in the financial statements in the period in which they are identified.
ff
ff
Other (cid:49)on-income
(cid:49)(cid:49)
Taxesaa
The Company is subject to compliance requirements for certain non-incom
ff
e taxes, including value added taxes, sales
taxes and royalty withholding taxes. Amounts charged to customers or paid on behalf of customers related to sales taxes, value-
added taxes and other non-income taxes are classified net of revenue. Where appropriate, the Company has made accruals for
these taxes, which are reflected in the Company’s consolidated financial statements. These accruals are subject to statute of
limitations requirements and review by governmental authorities.
Treasury Stock
The Company accounts for treasury stock under the cost method and is included as a component of stockholders’ equity.
Treasury stock held by the Company may be reissued in the future. The Company’s policy is to account for reissued shares as a
reduction of Treasury stock on a first-in, first-out basis.
ff
(cid:49)(cid:49)
(cid:49)et Income Per Share
Basic net income per share is computed by dividing the net income attributable to common stockholders by the weighted
average number of common shares outstanding during the period. Any potential issuance of common shares, including those
that are contingent and do not participate in dividends, is excluded from weighted average number of common shares
outstanding. Income available to common stockholders is computed by deducting income allocated to participating securities, if
any, iyy ncluding unvested shares for the restricted
award holder since these unvested shares have participating rights.
ff
Diluted net income per share is computed by dividing the net income attributable to common stockholders by the
weighted average common shares outstanding and all potential common shares, if they are dilutive.
Reportable Segments
For the year ended December 31, 2017, the Company has identified two operating segments, one of which has been
determined to be the Company’s primary reportable business segment. Operating segments are defined as components of an
enterprise for which separate financial information is availablea
and is evaluated regularly by the Company’s chief operating
decision maker (“CODM”), or decision-making group, in deciding how to allocate resources and in assessing performance. The
non-reportable segment classified in the Other Category includes the Company’s digital asset management operating segment,
which fails to meet the quantitative or qualitative thresholds for separate segment reporting.
F-13
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
Contingent Consideration
The Company records a liability for contingent consideration at the date of a business combination and reassesses the fair
value of the liability each period until it is settled. Upon settlement of these liabilities, the portion of the
consideration payment that is attributable to the initial amount recorded as part of the business combination is classified as a
cash flow from financing activities and the portion of the settlement that is attributable to subsequent changes in the fair value
of the contingent consideration is classified as a cash flow from operating activities in the consolidated statement of cash flows.
contingent
a
Foreign Currency
The functional currency of the Company’s foreign subsidiaries is generally the respective local currency
ff
and liabilities that are denominated in currencies other than each entity’s functional currenc
currency at the period-end exchange rates and result in transactional gains and losses. The net impact of foreign currency
transactional gains and losses on the Company’s results of operations were a gain of $2.6 million in 2017, and losses of
$1.0 million and $2.6 million in 2016 and 2015, respectively. Translation adjustments resulting from converting the foreign
subsidiaries financial statements into U.S. dollars using the period-end exchange rates for balance sheet accounts and the period
average exchange rate for the statement of operations are recorded as a component of accumulated other comprehensive income
(loss) in stockholders’ equity.
ff
. Monetary assets
y are remeasured into the functional
Recently Adopted Accounting Standard Updates
In March 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”)
S
2016-09, Compensation - Stock Compensation (Topic 718): Improvements to Employee
(“ASU 2016-09”). This ASU changes how companies account for certain aspects of share-based payment awards to employees,
including the requirement for all income tax effects related to settlements of share-based payment
earnings as an increase or decrease to income tax expense, providing the Company an accounting policy election to either
recognize forfeitures as they occur or record an estimate, and requires that all income tax-related cash flows resulting from
share-based payments be reported as operating activities in the statement of cash flows.
s Share-Based Payment Accounting
awards be reported in
SS
ff
ff
The Company adopted ASU 2016-09 on January 1, 2017. All income tax effects related to settlements of share-based
ff
payment awards will be reported as an increase or decrease to the provision for income taxes. In addition, starting January 1,
2017, the Company will account for forfeitures as they occur and, as of January 1, 2017, recognized a $0.7 million reduction to
retained earnings as the cumulative effect of the change in accounting principle. The Company adopted the cash flow
presentation component of ASU 2016-09 retrospectively, ayy nd accordingly, dyy ecreased cash flows from operating activities by
$0.4 million and increased cash flows from financing activities by $0.4 million for the year ended December 31, 2016 and
increased cash flows from operating activities by $1.7 million and decreased cash flows from financing activities by
$1.7 million for the year ended December 31, 2015 from amounts previously reported.
Recently Issued Accounting Standard Updates
In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”).
ASU 2014-09, and its related amendments, provides a unified model to determine when and how revenue is recognized and
requires certain additional disclosures around the nature, amount, timing, and uncertainty of revenue and cash flows arising
from customers. The core principle is that a company should recognize revenue to depict the transfer of promised goods or
services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for
those goods or services. ASU 2014-09 also requires deferral of incremental costs associated with the cost of acquiring a
customer contract, such as sales commissions, and amortization of such amounts over the contract term. However, as a practical
expedient, if the amortization period of the deferred cost would be one year or less, the entity could expense these costs as
incurred.
ASU 2014-09 will be effective for the fiscal years, and interim periods within those fiscal years, beginning after
December 15, 2017, with early adoption permitted. This new guidance may be applied retrospectively to
retrospective) or retrospectively with the cumulative effect recognized as of the date of initial application (modified
retrospective).
a
each prior period (full
Effective January 1, 2018, the Company will adopt ASU 2014-09 using the modified retrospective approach. This
standard will result in a change in the timing of recognizing revenue on the Company’s digital content license subscription
products. Currently, ryy evenue associated with any unused licenses is recognized using the effective per-license rate when the
subscription expires. ASU 2014-09 will require the Company to recognize the revenue associated with the unused licenses
F-14
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
during the subscription period in proportion to the revenue recognized on digital content licenses used. This standard will not
impact revenue recognition on digital content licenses sold on a transactional basis or license revenue associated with the
hosted software services. Management will continue to record a contract liability, or d
that have been prepaid or are due from customers. In addition, the Company had historically deferred certain of its contract
acquisition costs. These costs had been amortized over 12 months. Upon adoption of ASU 2014-09, these costs will be
expensed as incurred.
eferred revenue, for contractual amounts
yy
Management believes the cumulative-effect adjustment of initially applying ASU 2014-09 will be an approximately
$6.9 million increase to retained earnings as of January 1, 2018, and is attributable to the net of tax impact of reducing deferred
revenues and deferred acquisition costs.
In January 2017, the FASB issued ASU 2017-01, Business Combinations - Clarifying the Definition of a Business. ASU
2017-01 provides additional guidance to assist entities with evaluating whether transactions should be accounted for as
acquisitions (or disposals) of assets or businesses. Adoption of the new guidance is required, prospectively, fyy or fiscal years
beginning after December 15, 2017, and early adoption is permitted with respect to transactions which take place and are first
reported after the issuance of the new accounting standard and before the effective date. Effective January 1, 2018, the
Company will adopt ASU 2017-01. The Company anticipates that the impact of adoption of this guidance will not be material
to its financial position or results of operations.
ff
In (cid:49)ovember 2016, the FASB issued ASU 2016-18, Statements of Cash Flows (Topic 230): Restricted Cash, which
requires entities to present restricted cash with cash and cash equivalents on the statement of cash flows when reconciling the
total beginning and ending amounts for the periods shown on the statement of cash flows. ASU 2016-18 is effective for interim
and annual periods beginning after December 15, 2017, with early adoption permitted. Effective January 1, 2018, the Company
will adopt ASU 2016-18. The Company’s restricted cash consists of approximately $2.6 million held as collateral for a letter of
credit, which serves as a security deposit for the Company’s headquarters lease, and the Company anticipates that the impact of
adoption of this guidance will not be material to its financial position or results of operations.
In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). ASU 2016-02 requires that the rights and
obligations created by leases with a duration greater
the lessee. This guidance is effective for fiscal years, and interim periods within those fiscal years, beginning after December
15, 2018 and can be applied using a modified retrospective approach for all leases entered into before the effective date. Early
adoption is permitted. The Company’s significant long-term leases relate primarily to its office facilities, which are described in
(cid:49)ote 8. The Company is evaluating the impact of adopting this new accounting standard on its financial statements.
than 12 months be recorded as assets and liabilities on the balance sheet of
d
ff
In June 2016, the FASB issued ASU 2016-13, Financial Instruments - CreCC dit Losses (Topic 326): Measurement of Credit
Losses of Financial Instruments. ASU 2016-13 replaces the current incurred loss impairment methodology with a methodology
that reflects expected credit losses. This ASU is intended to provide financial statement users with more decision-useful
information about the expected credit losses on financial instruments and other commitments to extend credit held by a
reporting entity at each reporting date. Adoption of this guidance is required, prospectively, fyy or annual periods beginning after
December 15, 2019, with early adoption permitted for annual periods beginning after December 15, 2018. The Company is
evaluating the impact of adopting this new accounting standard on its financial statements.
ff
(2) Fair Value Measurements
The following tables present the Company’s fair value hierarchy for its assets and liabilities (in
ff
thousands):
As of December 31, 2017
Aggregate
Fair Value
Level 1
Level 2
Level 3
$
$
55,775
55,775
$
$
55,775
55,775
$
$
— $
— $
—
—
Assets:
Money market accounts
Total assets measured at fair value
F-15
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
Assets:
Money market accounts
Commercial paper
Total assets measured at fair value
Liabilities:
Acquisition related contingent consideration
Total liabilities measured at fair value
Money Market Accounts
As of December 31, 2016
Aggregate
Fair Value
Level 1
Level 2
Level 3
$
$
$
$
81,623
$
81,623
$
— $
54,972
—
54,972
136,595
$
81,623
$
54,972
$
—
—
—
10,000
10,000
$
$
— $
— $
— $
— $
10,000
10,000
Cash equivalents include money market accounts and are classified as a level 1 measurement based on quoted prices in
active markets for identical assets that the reporting entity can access at the measurement date.
Commercial Paper
The Company’s short-term investments as of December 31, 2016 consisted of commercial paper with original maturity
dates of 90 days or less. Commercial paper is classified as a level 2 measurement based on quoted market prices for identical
assets, which are subject to infrequent transactions.
t
Acquisition-Related Contingent Consideration
The Company reassesses the fair value of contingent consideration to be settled in cash related to certain of the
Company’s acquisitions using the Black-Scholes model until the settlement amount of the cash flow is determinable. These
contingencies are considered level 3 measurements. Significant assumptions used in measuring the fair value include
probabilities of achieving certain revenue milestones based on the Company’s expectations and a discount rate which is based
on an unobservable input that is supported by little or no market activity.
As of December 31, 2016, the settlement amount of the contingent consideration related to the Company’s acquisition of
PremiumBeat was determined to be $10.0 million and was included in other liabilities.
(cid:49)o changes in fair value were recorded
during the year ended December 31, 2017. The contingent consideration of $10.0 million was paid in the firff st quarter of 2017.
a
The changes in the fair value of contingent consideration through December 31, 2017 are as follows (in thousands):
Balance at January 1, 2016
Changes in fair value
Payments of contingent consideration
Balance at December 31, 2016
Payments of contingent consideration
Balance at December 31, 2017
Consolidated
Webdam
PremiumBeat(1)
$
11,075
$
4,000
$
2,925
(4,000)
10,000
(10,000)
—
(4,000)
—
—
$
— $
— $
7,075
2,925
—
10,000
(10,000)
—
______________________________________________________________________________
(1)
Included as a component of accrued expenses and other current liabilities as of December 31, 2016
Cash, accounts receivable, restricted cash, accounts payable and accrued expenses carrying amounts approximate fair
a
value because of the short-term nature of these instruments. The Company’s non-financial assets, which include property and
equipment, intangible assets and goodwill, are not required to be measured at fair value on a recurring basis. However, if certain
triggering events occur, or if an annual impairment test is required and the Company is required to evaluate the non-financial
asset for impairment, a resulting asset impairment would require that the non-financial asset be recorded at the fair value.
F-16
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
(3) Property and Equipment
Property and equipment is summarized as follows (in thousands):
Computer equipment and software
Furniture and fixtures
Leasehold improvements
Property and equipment
Less: accumulated depreciation
Property and equipment, net
December 31,
2017
2016
$
118,493
$
63,711
9,970
18,487
146,950
(61,252)
3,434
20,944
88,089
(31,988)
$
85,698
$
56,101
Depreciation and amortization expense related to property and equipment amounted to $29.2 million, $14.9 million and
$10.1 million, for the years ended December 31, 2017, 2016 and 2015, respectively. Depreciation and amortization expense is
included in cost of revenue and general and administrative expense based on the nature of the asset. There was no loss on
disposal for the years ended December 31, 2016 and 2015.
Capitalized Internal-Use Software
The Company capitalized costs related to the development of internal-use software of $39.2 million, $20.0 million and
r
$3.3 million for the years ended December 31, 2017, 2016 and 2015, respectively. Capitalized amounts are included as a
component of property and equipment under computer equipment and software. During 2016 and 2017, the Company invested
significantly in its product development and hosting infrastructure to enhance its customer experience and increase the
efficiency with which management deploys new products and features.
The portion of total depreciation expense related to capitalized internal-use software was $14.1 million, $3.6 million and
$0.6 million for the years ended December 31, 2017, 2016 and 2015, respectively. Depreciation expense related to capitalized
internal-use software is included in cost of revenue and general and administrative expense.
a
As of December 31, 2017 and December 31, 2016, the Company had capitalized internal-use software of $45.4 million
and $20.3 million, respectively, nyy et of accumulated depreciation, which was included in property and equipment, net.
(4) Goodwill and Intangible Assets
Goodwill
The Company’s goodwill balance is attributable to its Bigstock, Editorial, Images, Music and Webdam reporting units and
is tested for impairment at least annually on October 1 or uponu
included in the Company’s Content Business reportable segment while Webdam is included in the non-reportable Other
Category. The following table summarizes the changes in the Company’s goodwill balance by reportable and non-reportable
segments for the period ended December 31, 2017 (in thousands):
a triggering event. Bigstock, Editorial, Images and Music are
Balance as of December 31, 2016
Acquired goodwill
Foreign currency translation adjustment
Balance as of December 31, 2017
Content
Business
Other
Category
Consolidated
$
40,508
$
8,763
$
46,217
3,166
—
—
49,271
46,217
3,166
$
89,891
$
8,763
$
98,654
The Company performed its annual goodwill assessment as October 1, 2017 and concluded that the fair value of its
reporting units were greater than their carrying amounts, and therefore no adjustment to the carrying value of goodwill was
necessary. The Company utilized a qualitative assessment of its Bigstock, Images, Music and Webdam reporting units to
determine whether a quantitative assessment was necessary and determined there were no indicators of potential impairment.
F-17
SHUTTERSTOCK, I(cid:49)C.
(cid:49)OTES TO CO(cid:49)SOLIDATED FI(cid:49)A(cid:49)CIAL STATTT EME(cid:49)TS (Continued)
For its Editorial reporting unit, the Company performed a quantitative assessment utilizing the income and market approach.
The assessments performed concluded that the fair value of the reporting unit was in excess of its carrying value. The key
assumption that impacts the quantitative assessment is the expected future cash flows. The Company’s discounted cash flow
analysis factors in assumptions on revenue and expense growth rates. These estimates are based on the Company’s historical
experience and projections of future activity, fyy actoring in customer demand and
a cost structure necessary to achieve related
revenue. Additionally, tyy he discounted cash flow analysis factors in expected amounts of working capital and weighted cost of
capital. Changes to the Company’s critical assumptions could have an effect on the estimated fair value of the Editorial
reporting units. A hypothetical decrease of 10% in the expected annual cash flows, with all other assumptions unchanged,
would have decreased the fair value of the reporting units by approximately 8%, but would not have resulted in the fair value
being lower than the carrying amount.
ff
There were no impairments of goodwill in any of the periods presented in the consolidated financial statements.
Intangible Assets
Intangible assets, all of which are subject to amortization, consist of the following as of December 31, 2017 and 2016 (in
thousands):
As of December 31, 2017
As of December 31, 2016
Customer relationships
$ 21,008
$
(6,996) $ 14,012
Trade name
Developed technology
Contributor content
Patents
Domain name
Total
Gross
Carrying
Amount
Accumulated
Amortization
(cid:49)et
Carrying
Amount
Weighted
Average
Life
(Years)
7,159
5,528
17,041
259
160
(3,299)
(3,450)
(3,066)
(68)
(79)
3,860
2,078
13,975
191
81
Gross
Carrying
Amount
Accumulated
Amortization
(cid:49)et
Carrying
Amount
$ 16,712
$
(4,344) $ 12,368
6,677
3,224
12,958
227
160
(2,030)
(1,934)
(1,386)
(52)
(55)
4,647
1,290
11,572
175
105
9
7
4
11
18
12
$ 51,155
$
(16,958) $ 34,197
$ 39,958
$
(9,801) $ 30,157
Amortization expense related to the intangible assets was $6.3 million, $5.1 million and $4.7 million for the years ended
December 31, 2017, 2016 and 2015, respectively. The Company also determined that there was no indication of impairment for
the intangible assets for all periods presented. Estimated amortization expense for the next five years is: $6.3 million in 2018,
$6.1 million in 2019, $5.1 million in 2020, $4.0 million in 2021, $3.1 million in 2022 and $9.6 million thereafter.
(5) Acquisition Activity
Acquisition Activity in 2017
Flashstock Technology, Iyy nc.
II
On July 7, 2017, the Company acquired all of the shares of Flashstock Technology, Iyy nc. (“Flashstock”) pursuant to a stock
purchase agreement. The transaction was accounted for using the acquisition method and, accordingly, tyy he results of the
acquired business have been included in the Company’s results of operations from the acquisition date.
Flashstock is a Toronto-based company tha
TT
t enables the creation of custom content through a propriety software platform.
The Company believes this acquisition will strengthen the Company’s strategic position and serve as the foundation for the
Company to bring a comprehensive custom content offering to market.
The fair value of consideration transferred in this business combination was allocated to the intangible and tangible assets
acquired and liabilities assumed at the acquisition date, with the remaining unallocated amount recorded as goodwill. The
F-18
Company considered the intangible assets acquired in the transaction, and determined customer relationships and acquired
developed technology meet the separability criteria.
The total purchase price was $51.7 million of which $50.9 million was paid with existing cash on hand during the year
ended December 31, 2017, and $0.8 million which was paid in the first quarter of 2018 for the settlement of working capital
adjustments. The unpaid portion of the purchase price is included in accrued expenses as of December 31, 2017.
The aggregate purchase price was allocated to the assets acquired and liabilities assumed as follows (in thousands):
Assets:
Cash and cash equivalents
Accounts receivable
Prepaid expenses and other current assets
Intangible Assets:
Customer relationships
Developed technology
Goodwill
Total assets acquired
Liabilities:
Accrued expenses
Accounts payable
Deferred tax liability, net
Deferred revenue
Total liabilities acquired
(cid:49)et assets acquired
$
$
1,330
3,105
155
3,000
2,200
46,217
56,007
(279)
(99)
(333)
(3,550)
(4,261)
51,746
Fair value adjustments relating to this acquisition were finalized as of December 31, 2017, which were within the
allowable measurement period.
The identifiable intangible assets have a weighted average life of approximately seven years and are being amortized on a
straight-line basis. The fair value of the customer relationships was determined using a variation of the income approach known
as the multiple-period excess earnings method. The fair value of the developed technology was determined using the relief-
from-royalty method.
The goodwill arising from the transaction is primarily attributable to assembled workforce, future growth opportunities in
leverage the Company’s
the custom content market, potential economies of scale arising from the combined entity’s ability to
existing global sales and marketing reach, and potential synergies arising from the addition of custom content offerings for the
Company’s existing customer base. Approximately 26% of goodwill will be deductible for income tax purposes.
a
In connection with the acquisition, the Company recorded approximately $0.8 million of professional fees in the year
ended December 31, 2017. The professional fees are included in general and administrative expense.
The Company has performance-based bonus arrangements with certain Flashstock employees who are now employees of
Shutterstock. These employees are entitled to additional compensation if: (i) the custom content business achieves certain
financial targets for the 2019 calendar year and (ii) the individual is employed by Shutterstock as of December 31, 2019. These
performance-based bonuses will be reported as period expenses within general and administrative expenses in the consolidated
statements of operations, and are not considered part of the Flashstock purchase price.
Unaudited Pro Forma Information
The operations of the acquired entity have been integrated into the Company’s operations from the acquisition date. The
following unaudited pro forma consolidated financial information reflects the results of operations of the Company for the
years ended December 31, 2017 and 2016, as if the Flashstock acquisition was had been completed on January 1, 2016, after
giving effect to certain purchase accounting adjustments, primarily related to intangible assets and deferred revenue. These
unaudited pro forma results have been prepared for comparative purposes only and are not necessarily indicative of what the
Company’s operating results would have been, had the acquisitions actually taken place at the beginning of the period (in
thousands):
ff
F-19
Revenue
As reported
Pro forma
Income before income taxes
As reported
Pro forma
Acquisition Activity in 2016
The Picture Drr
esk Limited
Year Ended December 31,
2017
2016
$
$
557,111
562,137
30,081
29,842
$
$
494,317
496,853
44,497
40,908
On September 1, 2016, the Company acquired content assets and intellectual property of The Picture Desk Limited,
which includes over 700,000 images from two image collections: The Art Archive and The Kobal Collection, pursuant to an
asset purchase agreement. The total purchase price consisted of a cash payment of $3.9 million including transaction costs,
which has been recorded as an addition to intangible assets, of which $3.6 million has been recorded under contributor content
with an estimated useful life of 15 years, and the remainder has been recorded under trade name with an estimated useful life of
7 years.
Acquisition Activity in 2015
Rex Features (Holdings) Limited
On January 19, 2015, the Company acquired all of the shares of Rex Features (Holdings) Limited (“Rex Features”)
pursuant to a stock purchase agreement. The transaction was accounted for as a business combination and, accordingly, tyy he
results of the acquired business have been included in the Company’s results of operations from the acquisition date.
Rex Features is a photographic press agency in Europe that offers media companies and advertisers images and videos,
ff
including a live feed of edited celebrity, eyy ntertainment, sports and news images and videos, along with access to a multi-decade
archive of iconic images.
The total purchase price consisted of a cash payment of $32.7 million. The aggregate purchase price was allocated to the
assets acquired and liabilities assumed as follows (in thousands):
Assets:
Cash
Accounts receivables
Other assets
Fixed assets
Intangible Assets:
Customer relationships
Trade name
Developed technology
Photo library
Goodwill
Total assets acquired
Liabilities:
Accounts payable
Contributor payable
Accrued expenses
Deferred tax liability
Total liabilities assumed
Total
$
$
$
$
$
1,525
2,908
356
92
13,768
4,993
3,026
484
14,918
42,070
(253)
(2,249)
(2,387)
(4,454)
(9,343)
32,727
The goodwill arising from the transaction is primarily attributable to expected operational synergies and is not deductible
for income tax purposes.
F-20
Arbour Interactive Inc.
On January 22, 2015, the Company acquired substantially all of the assets and certain liabilities of Arbour Interactive Inc.
(“PremiumBeat”) pursuant to an asset purchase agreement. The transaction was accounted for as a business combination, and
accordingly, tyy he results of the acquired business have been included in the Company’s results of operations from the acquisition
date.
The fair value of consideration transferred in this business combination was allocated to the intangible and tangible assets
acquired and liabilities assumed at the acquisition date, with the remaining unallocated amount recorded as goodwill.
The total purchase price of $35.4 million consisted of a cash payment of $31.7 million and $3.7 million in contingent
consideration based on certain performance criteria of post-acquisition revenue related to the Company’s music business. The
fair value of the contingent consideration was determined using a Monte Carlo model with subsequent changes in the fair value
expensed in earnings. During 2016, the settlement amount of the contingent consideration related to the PremiumBeat
acquisition was determined to be $10.0 million, which was paid in the first quarter of 2017.
The aggregate purchase price was allocated to the assets acquired and liabilities assumed as follows (in thousands):
Assets:
Other assets
Fixed assets
Intangible Assets:
Customer relationships
Trade name
Music catalog
Developed technology
Goodwill
Deferred tax asset
Total assets acquired
Liabilities:
Contributor payable
Accrued expenses
Deferred revenue
Total liabilities assumed
Total
$
$
$
$
$
963
205
3,000
1,400
584
178
29,849
229
36,408
(896)
(44)
(23)
(963)
35,445
The goodwill arising from the transaction is primarily attributable to expected operational synergies and is deductible for
income tax purposes.
(6) Accrued Expenses
Accrued expenses consisted of the following (in thousands):
December 31,
2017
2016
$
19,897
$
13,732
6,895
7,566
24,376
$
58,734
$
7,383
6,921
13,070
41,106
Compensation
(cid:49)on-income taxes
Royalty tax withholdings
Other expenses
Total accrued expenses
F-21
(7) Income Taxes
The Company’s geographical breakdown of its income before income taxes is as follows (in thousands):
Domestic
Foreign
Income before income taxes
Year Ended December 31,
2017
2016
2015
$
$
24,558
$
38,549
$
36,643
5,523
5,948
(2,371)
30,081
$
44,497
$
34,272
The following table summarizes the consolidated provision for income taxes (in thousands):
Current:
Federal provision
State and local provision
Foreign provision
Deferred:
Federal benefit
State and local provision
Foreign benefit
Provision for income taxes
Year Ended December 31,
2017
2016
2015
$
(4,813) $
6,389
$
16,551
112
5,564
14,578
523
(2,610)
852
2,861
3,376
(34)
(1,575)
1,683
1,326
(3,311)
33
(1,562)
$
13,354
$
11,869
$
14,720
The provision for income taxes differs from statutory income tax rate as follows:
U.S. income tax at federal statutory rate
Tax credits
State and local taxes, net of federal benefit
Equity-based compensation(1)
Foreign rate differential
Uncertain tax positions
Transition tax related to TCJA
U.S. Federal rate change related to TCJA
Domestic production activities deduction
(cid:49)on-deductible—other
Total provision for income taxes
Year Ended December 31,
2017
2016
2015
35.0%
(4.0)
2.1
1.9
(2.3)
5.2
2.6
12.4
(9.8)
1.3
35.0%
(12.0)
2.9
2.1
(1.8)
(0.4)
—
—
—
0.9
35.0%
—
3.7
2.7
1.2
(1.0)
—
—
—
1.4
44.4%
26.7%
43.0%
(1)
Included in this amount for the year ended December 31, 2017 is the impact of windfall/shortfall related to stock option exercises and RSU vestings that
were reflected in additional paid-in capital, prior to the adoption of ASU 2016-09 on January 1, 2017. All periods presented include the impact of non-
deductible stock-based compensation expenses.
On December 22, 2017, the U.S. enacted the TCJA, which lowered the Company’s U.S. statutory federal income tax rate
from 35% to 21% effective January 1, 2018, while also imposing a one-time “transition tax” on undistributed earnings of
foreign subsidiaries. The Company’s effective ta
$3.7 million related to the impact of remeasuring the Company’s deferred tax balances to reflect the new tax rate and an
expense of $0.8 million for the transition tax. As permitted under the TCJA, the Company intends to pay the transition tax in
eight annual interest-free installments beginning in 2018.
x rate for the year ended December 31, 2017 includes an expense of
ff
F-22
The tax effect of the Company’s temporary differences that give rise to deferred tax assets and liabilities are presented
below (in thousands):
Deferred tax assets:
(cid:49)on-cash equity-based compensation
Intangible amortization
(cid:49)on-income tax accruals
Deferred rent
Other liabilities
Deferred tax assets
Deferred tax liabilities:
Depreciation and amortization
(cid:49)et deferred tax assets
Year Ended
December 31,
2017
2016
$
8,342
$
10,611
4,555
2,887
2,484
2,895
8,197
3,682
3,123
5,600
21,163
31,213
(12,888)
(10,347)
$
8,275
$
20,866
The non-cash equity-based compensation for the Company includes a deferred tax asset of $3.8 million associated with
the performance-based grant of stock options and restricted stock units to the Company’s Chief Executive Officer.
The following table summarizes changes to the Company’s unrecognized tax benefits as follows (in thousands):
Year Ended December 31,
2017
2016
2015
$
1,455
$
1,479
$
1,500
1,412
273
(174)
886
360
(1,270)
280
57
(358)
1,479
Balance of unrecognized tax benefits at January 1
Gross additions for tax positions for prior years
Gross additions for tax positions for current year
Gross expirations
Balance of unrecognized tax benefits at December 31
$
2,966
$
1,455
$
The total amount of gross unrecognized tax benefits was $3.0 million, which, if recognized, would impact the Company’s
effective tax rate in future periods. The liability for unrecognized tax benefits is included in other non-current liabilities.
ff
The Company and its subsidiaries file income tax returns in the U.S. and various foreign jurisdictions. The Company is
(cid:49)ew York City for 2014. The Company is
currently under examination by the German Tax Office for years 2013-2015 and by
no longer subject to U.S. federal or state and local tax examinations by tax authorities for years before 2010.
ff
The Company recognizes interest expense and tax penalties related to unrecognized tax benefits as a component of
income tax expense in the consolidated statements of operations. Interest and penalties included in the company’s provision for
income taxes were not material in all the periods presented.
As of December 31, 2017, the Company has $6.2 million and $2.6 million in tax net operating loss carryforwards in
Canada and the U.K., respectively, wyy
unutilized.
hich are available to reduce future income taxes, none of which are expected to expire
F-23
(8) Commitments and Contingencies
Lease Commitments and Other Obligations
Future minimum lease payments under non-cancellable operating leases and other unconditional cash obligations as of
December 31, 2017 are as follows (in thousands):
Year Ending December 31,
2018
2019
2020
2021
2022
Thereafter
Total minimum lease payments
Lease Commitments
Operating
Leases
Other
Obligations
$
7,711
$
7,736
7,067
6,956
6,866
49,848
21,921
14,017
9,964
—
—
—
$
86,184
$
45,902
The Company leases facilities under agreements accounted for as operating leases. Rental expense for operating leases for
the years ended December 31, 2017, 2016 and 2015 was approximately $8.5 million, $7.2 million and $4.8 million,
respectively. Some leases have defined escalating rent provisions, which are expensed over the term of the related lease on a
straight-line basis commencing with the date of possession. Any rent allowance or abatement is netted in this calculation. All
leases require payment of real estate taxes and operating expense increases.
On March 21, 2013, the Company entered into an operating lease agreement to lease its corporate headquarters facility in
(cid:49)ew York, (cid:49)ew York. The Company took possession of the premises during the third quarter of 2013, and as a result, the lease
commenced. The Company also entered into a letter of credit in the amount of $2.6 million as a security deposit for the leased
facilities. The letter of credit was collateralized by $2.6 million of cash and as such, is deemed to be restricted cash and is
included in other assets on the consolidated balance sheets as of December 31, 2017. As amended, the lease is scheduled to
expire in 2029 and aggregate future minimum lease payments are approximately $77.8 million.
Other Obligations
As of December 31, 2017, the Company had other obligations of approximately $45.9 million, which consisted primarily
of minimum royalty guarantees and unconditional purchase obligations related to contracts for infrastructure and other business
services.
Other Commitments
On October 20, 2016, the Company entered into a multi-part transaction with an unrelated third-party contributor (the
“Transaction Party”). The transaction included three primary components: (a) a revolving credit facility pursuant to which the
Company would be obligated to lend up to $4.6 million under certain conditions, (the “Facility”) to the Transaction Party. The
Facility has a term of five years and requires the Transaction Party to make quarterly payments of principal to the Company
beginning on the fourth anniversary of the Facility. The Facility bears interest at 10.0%, with all interest payments deferred
until maturity, ayy nd the entire unpaid balance of principal and accrued interest due upon maturity; (b) a distribution agreement,
under which the Company is the exclusive distributor of the Transaction Party’s content in certain markets subject to certain
limitations; and (c) an option to acquire the Transaction Party at any time after the third anniversary of the Facility or match
any third-party acquisition offer with respect to the Transaction Party at any time until the fifth anniversary of the Facility.
On March 27, 2017, the Facility was amended to reduce the maximum lending amount to approximately $3.3 million. As
of December 31, 2017, the Transaction Party has borrowed $3.3 million under the Facility and the Company has no additional
lending obligation.
Simultaneously with the reduction of the maximum lending amount of the Facility, tyy he Company invested $1.6 million in
a convertible note issued by the Transaction Party, wyy
10.0%, with all interest payments deferred until maturity, ayy nd the entire unpaid balance of principal and accrued interest due
upon maturity. The principal amount of the convertible note and any accrued and unpaid interest ma
of the Transaction Party at the Company’s option on the maturity date, or earlier upon certain events.
hich matures on October 20, 2021. The convertible note bears interest at
y be converted into equity
rr
F-24
As of December 31, 2017, the Company’s total investment in the Transaction Party, iyy ncluding accrued interest receivable,
is approximately $6.0 million, which is reported in other non-current assets.
Legal Matters
From time to time, the Company may become party to litigation in the ordinary course of business, including direct
claims brought by or against the Company with respect to intellectual property, cyy ontracts, employment and other matters, as
well as claims brought against the Company’s customers for whom the Company has a contractual indemnification obligation.
The Company assesses the likelihood of any adverse judgments or outcomes with respect to these matters and determines loss
contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably
estimable. In addition, the Company considers other relevant factors that could impact its ability to reasonably estimate a loss.
A determination of the amount of reserves required, if any, fyy or these contingencies is made afte
Company reviews reserves, if any, at l
developments or changes in strategy in handling these matters. Although the results of litigation and threats of litigation,
investigations and claims cannot be predicted with certainty, tyy he Company currently believes that the final outcome of these
matters will not have a material adverse effect on its business, consolidated financial position, results of operations, or cash
flows. Regardless of the outcome, litigation can have an adverse impact on the Company because of defense and settlement
costs, diversion of management resources and other factors. The Company currently has no material active litigation matters
and, as such, no material reserves related to litigation.
east quarterly and may change the amount of any such reserve in the future due to new
r analyzing each matter. The
yy
ff
Customer Indemnifications
In the ordinary course of business, the Company enters into contractual arrangements under which it agrees to provide
indemnification of varying scope and terms to customers with respect to certain matters, including, but not limited to, losses
arising out of the breach of Company’s intellectual property warranties for damages to the customer directly attributable to the
Company’s breach. The Company is not responsible for any damages, costs, or losses to the extent such damages, costs or
losses arise as a result of the modifications made by the customer, or the context in which an image is used. The standard
maximum aggregate obligation and liability to any one customer for all claims is generally limited to ten thousand dollars. The
Company offers certain of its customers greater levels of indemnification, including unlimited indemnification. As of
December 31, 2017, the Company has recorded no liabilities related to indemnification for loss contingencies. Additionally, tyy he
Company believes that it has the appropriate insurance coverage in place to adequately cover such indemnification obligations,
if necessary.
II
Employment Agreements and Indemnification Agreements
The Company has entered into employment arrangements and indemnification agreements with certain executive officers
and with certain employees. The agreements specify various employment-related matters, including annual compensation,
performance incentive bonuses, and severance benefits in the event of termination with or without
cause.
ff
(9) Employee Benefit Plans
The Company has a 401(k) defined contribution plan and provides for annual discretionary employer matching
contributions not to exceed 3% of employees’ annual base salary per year. Effective January 1, 2018
the Company will provide
discretionary employer matching of 50% of employees’ eligible contributions. Matching contributions are fully vested and non-
forfeitable at all times.
ff
The Company recorded employer matching contributions of $1.8 million, $1.7 million and $1.2 million for the years
ended December 31, 2017, 2016 and 2015, respectively.
(10) Equity-Based Compensation
The Company recognizes stock-based compensation expense for all share-based payment awards including employee
stock options, RSUs granted under the 2012 Plan and sales of shares of common stock under the 2012 ESPP, bPP ased on each
award’s fair value on the grant date.
ff
F-25
The following table summarizes non-cash equity-based compensation expense, net of forfeitures, by line item included in
the Company’s statements of operations for the years ended December 31, 2017, 2016 and 2015 (in thousands):
Cost of revenue
Sales and marketing
Product development
General and administrative
Total
Year Ended December 31,
2017
2016
2015
$
795
$
1,938
$
4,452
6,162
5,444
7,681
13,549
13,017
$
24,958
$
28,080
$
1,896
4,520
7,565
14,879
28,860
The following table summarizes non-cash equity-based compensation expense, net of forfeitures, by award type included
in the Company’s accompanying consolidated statements of operations for the years ended December 31, 2017, 2016 and 2015
(in thousands):
Stock Options
Restricted Stock Units
ESPP
Total
2012 Omnibus Equity Incentive Plan
Year Ended December 31,
2017
2016
2015
$
$
6,364
$
7,295
$
18,594
—
20,179
606
8,191
19,765
904
24,958
$
28,080
$
28,860
On October 10, 2012, the Company’s 2012 Plan became effective. The 2012 Plan provides for the grant of incentive stock
options to Company employees, and for the grant of non-statutory stock options, stock appreciation rights, restricted stock,
restricted stock units, performance units and performance shares to employees, directors and consultants. The maximum
aggregate number of shares that may be issued under the 2012 Plan was initially 6,750,000 shares of common stock. The
number of shares available for issuance under the 2012 Plan will be increased annually commencing January 1, 2013 by an
amount equal to the lesser of 1,500,000 shares of common stock, 3% of the outstanding shares of common stock as of the last
day of the immediately preceding fiscal year, or such other amount as determined by the Company’s board of directors. Any
awards issued under the 2012 Plan that are forfeited by the participant will become available for future grant under the 2012
Plan. The number of shares of common stock available under the 2012 Plan was automatically increased by approximately
1,044,000 and 1,071,000 shares, respectively, on January 1, 2017 and 2016, pursuant to the automatic increase provisions of the
2012 Plan.
Stock Option Awards
The following is a summary of stock option awards and weighted average exercise price per option:
Options outstanding at December 31, 2016
Options granted
Options exercised
Options cancelled or expired
Options outstanding at December 31, 2017
Options exercisable at December 31, 2017
Plan
Options
Weighted Average
Exercise Price
1,411,369
$
85,500
(75,508)
(238,231)
1,183,130
322,290
$
$
51.52
48.05
22.27
41.53
55.14
35.86
Intrinsic value of stock options is calculated as the excess of market price of the Company’s common stock over the strike
price of the stock options, multiplied by the number of stock options. The intrinsic value of the Company’s stock options is as
follows (in thousands):
F-26
Stock options outstanding
Stock options exercisable
Stock options vested and expected to vest
As of December 31,
2017
2016
$
$
6,400
$
3,600
6,400
$
12,400
4,700
12,000
The intrinsic value of stock options exercised for the years ended December 31, 2017, 2016 and 2015 was approximately
$1.6 million, $10.6 million and $12.7 million, respectively.
The following weighted average assumptions were used in the fair value calculation for the years ended December 31,
ff
2017, 2016 and 2015:
Expected term (in years)
Volatility
Risk-free interest rate
Dividend yield
Valuation Data:
Year Ended Year Ended December 31,
2017
2016
2015
6.2
50.0%
2.15%
—
6.3
52.5%
1.48%
—
6.5
52.1%
1.70%
—
Weighted average fair value per share granted
$
24.19
$
19.03
$
15.90
On April 24, 2014, the Company granted 500,000 stock options with a market-based condition to its Chief Executive
Officer (“CEO”). The stock options have an exercise price of $80.94 per share and will not vest or become exercisable unless
(i) the CEO remains continuously employed by the Company until the fifth anniversary of the date of grant and (ii) the average
90-day closing price of the Company’s common stock equals or exceeds $161.88 per share for any 90 consecutive calendar
days during the period commencing on the fifth anniversary of the date of grant and ending on the tenth anniversary of the date
of grant, inclusive provided that the CEO remains continuously employed by the Company until the date of satisfaction of such
condition. The derived requisite service period was determined to be six years based on a valuation technique. The total fair
value of the grant is $21.6 million and is being recognized over the derived requisite service period. In the event that the market
condition remains unsatisfied upon completion of the requisite service period, no charge will be reversed.
As of December 31, 2017, the total unrecognized compensation charge related to 2012 Plan non-vested options is
approximately $13.5 million, which is expected to be recognized through fiscal year 2021.
Restricted Stock UnitsUU
Awards
The following table presents a summary of the Company’s RSUs activity for the year ended December 31, 2017:
(cid:49)on-vested balance at December 31, 2016
Units granted
Units vested
Units cancelled or forfeited
(cid:49)on-vested balance at December 31, 2017
(cid:49)on-vested and deferred balance at December 31, 2017
Plan
RSUs
1,271,610
$
830,807
(427,583)
(501,674)
1,173,160
1,186,511
$
$
Weighted
Average
Fair Value
46.50
43.56
49.23
45.62
43.79
44.07
In connection with the Webdam acquisition, as an incentive to retain the services of certain Webdam employees, the
Company granted non-vested RSUs that vested over two years from the date of acquisition. As these equity awards are subject
to post-acquisition employment, the Company accounts for them as compensation expense. A portion of these equity awards
are accounted for as liability-classified awards, because the obligations are based on fixed monetary amounts that are known at
the inception of the obligation, to be settled with a variable number of shares of the Company’s common stock when the equity
awards vest.
F-27
As of December 31, 2017, the total unrecognized compensation charge related to the restricted stock units is
approximately $36.2 million, which is expected to be recognized through fiscal 2021.
Employee Stock Purchase Plan
On October 10, 2012, the Company’s 2012 ESPP became effective. The 2012 ESPP provides participating employees
with the option to purchase common stock through payroll deductions of up to 15% of eligible compensation and a maximum
purchase of 1,000 shares during each offering period. The common stock is purchased at 85% of the lower of the fair market
value of common stock on (1) the first trading day of the offering period, or (2) the last day of the offering period. The offering
periods generally start on the first trading day on or after June 1 and December 1 of each year; however, the first such offering
period commenced on October 10, 2012, the date the Company’s Registration Statement was declared effective. An employee
will not be granted rights to purchase common stock if an employee immediately after the grant would own stock possessing
5% or more of the total combined voting power or value of all classes of the Company’s capital stock or holds rights to
purchase stock under all of the Company’s employee stock purchase plans that would accrue at a rate that exceeds $25,000
worth of stock for each calendar year. The Company has initially reserved 2,000,000 shares for issuance under the 2012 ESPP.
The number of shares available for issuance under the 2012 ESPP provides for an annual increase commencing January 1, 2013
by an amount equal to the lesser of 1,000,000 shares of common stock, 3% of the outstanding shares of the Company’s
common stock as of the last day of the immediately preceding fiscal year, or such other amount as determined by the
Company’s board of directors. As of December 31, 2017, approximately 233,000 shares have been issued under the 2012 ESPP.
The number of shares of common stock available under the 2012 ESPP was increased by 1,000,000 shares on January 1,
2016, pursuant to the increase provisions of the 2012 ESPP. EPP ffective December 1, 2016, the Company ha
plan.
ff
s suspended the ESPP
The Company estimates the fair value of purchase rights under the 2012 ESPP using the Black-Scholes valuation model.
The fair value of each purchase right under the 2012 ESPP was estimated on the date of grant using the Black-Scholes option
valuation model and the straight-line attribution approach with the following weighted-average assumptions:
Expected term (in years)
Volatility
Risk-free interest rate
Dividend yield
(11) Stockholders’ Equity
Common Stock
Year Ended Year Ended December 31,
2016
2015
0.50
59.1%
0.46%
—
0.50
52.1%
0.07% - 0.42%
—
The holders of common stock are entitled to one vote for each share held of record on all matters submitted to a vote of
the stockholders. Subject to preferences that may be applicable to any outstanding preferred stock, holders of common stock are
entitled to receive ratably such dividends as may be declared by the board of directors out of funds legally available for that
purpose. In the event of liquidation, dissolution or winding up of the Company, tyy he holders of common stock are entitled to
share ratably in all assets remaining after payment of liabilities, subject to the prior distribution rights of any outstanding
preferred stock. The common stock has no preemptive or conversion rights or other subscription rights. The outstanding shares
of common stock are fully paid and non-assessable. Under the amended and restated certificate of incorporation, which became
effective upon completion of the IPO, the Company’s certificate of incorporation authorized 200,000,000 shares of $0.01 per
share par value common stock.
Preferred Stock
Under the amended and restated certificate of incorporation, which became effective upon completion of the IPO, the
Company’s board of directors has the authority, wyy
preferred stock, $0.01 par value, in one or more series. The board of directors also has the authority to designate the rights,
preferences, privileges and restrictions of each such series, including dividend rights, dividend rates, conversion rights, voting
rights, terms of redemption, redemption prices, liquidation preferences and the number of shares constituting any series.
ithout further action by the stockholders, to issue up to 5,000,000 shares of
F-28
The issuance of preferred stock may have the effect of delaying, deferring or preventing a change in control of
Shutterstock without further action by the stockholders. The issuance of preferred stock with voting and conversion rights may
also adversely affect the voting power of the holders of common stock. In certain circumstances, an issuance of preferred stock
could have the effect of decreasing the market price of the common stock. As of December 31, 2017, the Company has not
issued and has no plans to issue any shares of preferred stock.
ff
Treasury Stock
In October 2015, the Company’s Board of Directors approved a share repurchase program, authorizing the Company to
purchase up to $100 million of its common stock. In February 2017, the Company’s Board of Directors approved an increase to
the stock repurchase program, authorizing the Company to purchase an additional $100 million of its common stock. As of
December 31, 2017, the Company has repurchased approximately 2,560,000 shares of its common stock under the share
repurchase program at an average per-share cost of approximately $39.09. As of December 31, 2017, there is $100.0 million
remaining for purchases under the share repurchase program.
The Company expects to fund repurchases through a combination of cash on hand, cash generated by operations and
future financing transactions, if needed. Accordingly, tyy he share repurchase program is subject to the Company having available
cash to fund repurchases. Under the share repurchase program, management is authorized to purchase shares from time to
time
through open market purchases or privately negotiated transactions at prevailing prices as permitted by securities laws and
other legal requirements, and subject to market conditions and other factors.
ff
(12) Other (Expense)/Income, net
The following table presents a summary of the Company’s other (expense)/income activity included in the accompanying
consolidated statements of operations (in thousands):
Foreign currency gain/(loss)
Change in contingent consideration fair value
Interest income
Other income/(expense), net
(13) (cid:49)et Income Per Share
Year Ended December 31,
2017
2016
2015
$
$
2,841
—
891
3,732
$
$
(167) $
(1,271)
149
(1,289) $
(2,003)
(4,770)
27
(6,746)
A reconciliation of assumed exercised shares used in calculating basic and diluted net income per common share available
to common stockholders follows (in thousands):
Basic
Stock options and employee stock purchase plan shares
Unvested restricted stock awards
Diluted
Potentially dilutive shares included in the calculation
Anti-dilutive shares excluded from the calculation
Year Ended December 31,
2017
2016
2015
34,627
35,114
35,880
388
276
441
306
345
94
35,291
35,861
36,319
1,384
1,325
1,954
999
1,624
1,064
F-29
(14) Segment and Geographic Information
Segment Financial Information
The following table summarizes segment information for the years ended December 31, 2017 and 2016 (in thousands):
December 31, 2017
Revenue
Operating Expenses(1)
Income from Operations
December 31, 2016
Revenue
Operating Expenses(1)
Income from Operations
December 31, 2015
Revenue
Operating Expenses(1)
Income from Operations
Content
Segment
Other and
Corporate
Consolidated
$
541,088
$
16,023
$
417,507
123,581
483,278
364,631
118,647
417,310
314,204
113,255
(97,232)
11,039
83,900
(72,861)
7,839
69,927
$
103,106
$
(62,088) $
557,111
530,762
26,349
494,317
448,531
45,786
425,149
384,131
41,018
(1) Other and corporate operating expenses include unallocated corporate expenses of approximately $96.5 million, $67.7 million and $59.2 million for the
years ended December 31, 2017, 2016 and 2015, respectively. Unallocated corporate expenses primarily relate to shared operational support functions
and general and administrative functions of human resources, legal, finance and information technology.
Asset information on a segment basis is not disclosed as this information is not separately identified or internally reported
ff
to the Company’s CODM.
Geographic Financial Information
The following represents the Company’s geographic revenue based on customer location (in thousands):
(cid:49)orth America
Europe
Rest of the world
Total revenue
Year Ended December 31,
2017
2016
2015
$
$
218,865
$
197,650
$
181,693
156,553
161,906
134,761
557,111
$
494,317
$
166,225
144,103
114,821
425,149
Included in (cid:49)orth America is the United States which comprises approximately 35% of total revenue for the years ended
December 31, 2017, 2016, and 2015. The United Kingdom accounts for approximately 10% of total revenue for the year ended
December 31, 2016. (cid:49)o other country accounts for more than 10% of the Company’s revenue in any period presented.
The Company’s long-lived tangible assets were located as follows (in thousands):
(cid:49)orth America
Europe
Rest of world
Total long-lived tangible assets
December 31,
2017
2016
$
$
83,027
$
2,599
72
54,913
1,141
47
85,698
$
56,101
Included in (cid:49)orth America is the United States, which comprises 92% and 95% of total long-lived tangible assets as of
December 31, 2017 and 2016, respectively.
F-30
(15) Subsequent Events
On January 4, 2018, the Company invested $15.0 million in convertible preferred shares issued by Zcool (cid:49)etwork
Technology Limited (“Zcool”), which is equivalent to a 25% fully diluted equity ownership interest, to further expand the
Company’s presence in fast-growing markets. Zcool’s primary business is the operation of an e-commerce platform in China
whereby customers can pay to license content contributed by creative professionals. Zcool has been the exclusive distributor of
Shutterstock creative content in China since 2014.
On February 15, 2018, the Company entered into an asset purchase agreement to sell certain assets and for the buyer to
assume certain liabilitie
s constituting the Company’s digital asset management business, known as Webdam, for an aggregate
purchase price of approximately $49.1 million. The purchase price, subject to adjustments typical for transactions of this type,
is payable in cash at closing, which is expected to occur on or about February 26, 2018.
a
(16) Unaudited Quarterly Financial Data
The following table sets forth, for the periods indicated, the Company’s financial information for the eight most recent
ff
quarters ended December 31, 2017. In the Company’s opinion, this unaudited information has been prepared on
consistent with the annual consolidated financial statements and includes all adjustments, consisting only of normal recurring
adjustments, necessary for a fair presentation of the unaudited
information for the periods presented.
a basis
ff
ff
ff
Revenue(1)
(2):
Cost of revenue
Sales & marketing
Product development
General and administrative
Total operating expenses
Income from operations
Other (expense)/ income, net(3)
Income before income taxes
Provision for income tax(4)
(cid:49)et income available to common
stockholders
(cid:49)et income per common share available
to common stockholders:
Basic
Diluted
Weighted average common shares
outstanding:
Basic
Diluted
Three Months Ended
Dec 31, 2017
Sep 30, 2017
Jun 30, 2017
Mar 31, 2017
Dec 31, 2016
Sep 30, 2016
Jun 30, 2016
Mar 31, 2016
$ 151,829
$ 141,063
$ 133,995
$ 130,224
$ 130,173
$ 123,073
$ 124,419
$ 116,652
(in thousands, except per share data)
64,590
40,844
15,210
23,994
144,638
7,191
1,637
8,828
6,772
58,812
36,008
13,340
27,333
135,493
5,570
130
5,700
698
57,289
37,109
12,892
23,420
130,710
3,285
1,510
4,795
1,729
52,411
32,503
11,044
23,963
119,921
10,303
455
10,758
4,155
52,637
34,990
12,989
16,358
116,974
13,199
(1,167)
12,032
2,177
50,184
32,977
11,604
17,020
111,785
11,288
102
11,390
1,999
52,245
31,571
11,971
18,155
113,942
10,477
(212)
10,265
3,016
48,063
27,088
11,225
19,454
105,830
10,822
(12)
10,810
4,677
2,056
$
5,002
$
3,066
$
6,603
$
9,855
$
9,391
$
7,249
$
6,133
0.06
0.06
$
$
0.14
0.14
$
$
0.09
0.09
$
$
0.19
0.19
$
$
0.28
0.27
$
$
0.27
0.26
$
$
0.21
0.20
$
$
0.17
0.17
34,686
35,149
34,643
35,177
34,581
35,250
34,597
35,595
35,089
35,881
35,036
35,824
34,957
35,642
35,375
36,099
$
$
$
____________________________________________________________________________
(1) During 2017, the Company recorded adjustments to its unaudited consolidated financial statements relating to certain prior period transactions. Such
adjustments decreased revenue during the second quarter of 2017 by approximately $0.6 million, and increased revenue during the third and fourth
quarter of 2017 by approximately $0.9 million and $0.5 million, respectively. The Company has concluded that the impacts of the adjustments are not
material to the results of operations or financial position for the current periods or any prior quarterly or annual period financial statements; accordingly,
the Company recorded the related adjustments in the three months ended June 30, 2017, September 30, 2017 and December 31, 2017, respectively.
(2)
Includes non-cash equity-based compensation of $24,958 and $28,080 for the years ended December 31, 2017 and 2016, respectively.
(3)
(4)
Includes changes in fair value of contingent consideration related to the PremiumBeat acquisition; transaction gains and losses primarily related to cash
balances of subsidiaries denominated in a currency other than the subsidiaries’ functional currencies; and interest income and expense, which is not
material in any period presented.
Included in the provision for income taxes for the three months ended December 31, 2017 are approximately $3.7 million of non-cash charges related to a
remeasurement of deferred tax assets related to the change in U.S. tax rates from 35% to 21% and approximately $0.8 million of cash charges related to a
one-time U.S. cash tax for unrepatriated foreign earnings related to the TCJA.
F-31
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIG(cid:49)ATURES
Dated: February 22, 2018
By:
/s/ JO(cid:49)ATHA(cid:49)AA ORI(cid:49)GER
SHUTTERSTOCK, I(cid:49)C.
Each person whose individual signature appears below hereby authorizes and appoints Jonathan Oringer, Steven Berns
Chairman of the Board arr
nd Chief Executive Officer
O
Jonathan Oringer
ff
and Heidi Garfield, and each of them, with full power of substitution and resubstitution and full power
to act without the other,
as his or her true and lawful attorney-in-fact and agent to act in his or her name, place and stead and to execute in the name and
, aww nd to file any and all amendments to this Annual
on behalf of each person, individually and in each capacity stated below
Report on Form 10-K, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and
authority to do and perform each and every act and thing, ratifying and confirming all that said attorneys-in-fact and agents or
any of them or their or his or her substitute or substitutes may lawfully do or cause to be done by virtue thereof.
a
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities indicated.
Signature
g
Title
Date
/s/ JO(cid:49)ATHA(cid:49)AA ORI(cid:49)GER
Jonathan Oringer
Chairman of the Board, Chief Executive Officer and Director (Principal
Executive Officer)
February 22, 2018
/s/ STEVE(cid:49) BER(cid:49)RR S
Chief Financial Officer (Principal Financial Officer)
February 22, 2018
Steven Berns
/s/ STEVE(cid:49) CIARDIELLO
Chief Accounting Officer (Principal Accounting Officer)
February 22, 2018
Steven Ciardiello
/s/ DEIRDRE M. BIGLEY
Director
Deirdre M. Bigley
/s/ JEFF EPSTEI(cid:49)
Jeff Eff
pstein
Director
/s/ THOMAS R. EVA(cid:49)AA S
Director
Thomas R. Evans
/s/ PAUL J. HE(cid:49)(cid:49)ESSY
Director
Paul J. Hennessy
February 22, 2018
February 22, 2018
February 22, 2018
February 22, 2018
EXHIBIT I(cid:49)DEX
Exhibit
(cid:49)umber
2.1
2.2
3.1
3.2
4.1
10.1 §
10.2 §
10.3 §
10.4 §
10.5(a) §
10.5(b) §
10.5(c) §
Exhibit Description
Agreement and Plan of Merger, dated as of October 5, 2012, between the
Registrant and Shutterstock Images LLC.
Agreement and Plan of Merger, dated as of October 5, 2012, among the
Registrant, Shutterstock Investors II, Inc., Insight Venture Partners
(Cayman) V, L.P., Shutterstock Investors III, Inc. and Insight Venture
Partners V Coinvestment Fund, L.P.
Amended and Restated Certificate of Incorporation of the Registrant, as
currently in effect.
Incorporated by Reference
Form
File (cid:49)o.
Exhibit
Filing Date
S-1/A 333-181376
2.1
October 5, 2012
S-1/A 333-181376
2.2
October 5, 2012
S-1/A 333-181376
3.2
June 29, 2012
Amended and Restated Bylaws of the Registrant, as currently in effect.
S-1/A 333-181376
Registration Rights Agreement, dated as of October 5, 2012, between the
Registrant and the investors listed on Schedule 1 thereto.
S-1/A 333-181376
3.4
4.2
September 27, 2012
October 5, 2012
Form of Indemnification Agreement between the Registrant and each of its
Officers and Directors.
S-1/A 333-181376
10.1
August 30, 2012
2012 Omnibus Equity Incentive Plan and Form of Award Agreements.
10-K
001-35669
2012 Employee Stock Purchase Plan and Form of Subscription Agreement.
S-1/A 333-181376
Shutterstock, Inc. Short-Term Incentive Plan.
S-1/A 333-181376
10.2
10.3
10.7
February 27, 2015
June 29, 2012
August 30, 2012
Employment Agreement between Shutterstock Images LLC and Jonathan
Oringer dated September 24, 2012.
Severance and Change in Control Agreement between Shutterstock
Images LLC and Jonathan Oringer dated September 24, 2012.
Summary of Compensatory Arrangements with Jonathan Oringer, dated
April 24, 2014.
S-1/A 333-181376
10.8(a)
September 27, 2012
S-1/A 333-181376
10.8(b)
September 27, 2012
8-K
001-35669
(cid:49)/A
April 28, 2014
10.6 §
Severance and Release Agreement by and between Shutterstock, Inc. and
Timothy E. Bixby dated October 5, 2015.
8-K
001-35669
10.1
October 8, 2015
10.7(a) §
10.7(b) §
10.8
10.9
10.10
10.11
10.12 §
10.13 §
10.14 §
10.15 §
10.16 §
10.17 §
10.18 §
10.19 §
10.20 §
10.21 §
10.22 §
Employment Agreement by and between Shutterstock, Inc. and Steven Berns
dated August 5, 2015.
Amendment to Employment Agreement by and between Shutterstock, Inc.
and Steven Berns, effective March 1, 2017.
Lease Agreement, between Shutterstock, Inc. and Empire State Building
Company LLC, dated March 21, 2013.
First Lease Modification Agreement, by and between Shutterstock, Inc. and
ESRT ERR mpire State Building, L.L.C., dated August 31, 2015.
Second Lease Modification and Extension Agreement, by and between
Shutterstock, Inc. and ESRT ERR mpire State Building, L.L.C., dated January 8,
2016.
Third Lease Modification Agreement, dated July 19, 2016, by and between
Shutterstock, Inc. and ESRT ERR mpire State Building, L.L.C.
Shutterstock, Inc. Director Compensation Policy.
Amended and Restated Employment Agreement, dated May 2, 2016 between
the Company and Catherine Ulrich
Shutterstock, Inc. Form of 2012 Omnibus Equity Incentive Plan Restricted
Stock Unit Award Agreement
Shutterstock, Inc. Form of 2012 Omnibus Equity Incentive Plan Restricted
Stock Unit Award Agreement for Canadian Employees
Shutterstock, Inc. Form of 2012 Omnibus Equity Incentive Plan Deferred
Restricted Stock Unit Award Agreement
Shutterstock, Inc. Amended and Restated 2012 Omnibus Equity Incentive
Plan
Shutterstock, Inc. 2012 Amended and Restated Omnibus Equity Incentive
Plan Restricted Stock Unit Award Agreement, as amended September 15,
2016
Shutterstock, Inc. 2012 Amended and Restated Omnibus Equity Incentive
Plan Restricted Stock Unit Award Agreement for Canadian Employees, as
amended September 15, 2016
Shutterstock, Inc. 2012 Amended and Restated Omnibus Equity Incentive
Plan Deferred Restricted Stock Unit Award Agreement, as amended
September 15, 2016
Employment Agreement, dated June 5, 2016 between the Company and
David Giambruno
TraTT nsition Agreement and General Release, dated August 3, 2017 between
Shutterstock, Inc. and David Giambruno
8-K
001-35669
10.1
August 6, 2015
10-K
001-35669
10.1
February 27, 2017
10-Q
001-35669
10.1
May 10, 2013
10-Q
001-35669
10.3
(cid:49)ovember 6, 2015
8-K
001-35669
10.1
January 13, 2016
10-Q
001-35669
10.1
August 4, 2016
10-Q
10-Q
001-35669
001-35669
10.2
10.1
May 11, 2015
May 4, 2016
10-Q
001-35669
10.5
May 4, 2016
10-Q
001-35669
10.6
May 4, 2016
10-Q
001-35669
10.7
May 4, 2016
10-Q
001-35669
10.4
August 4, 2016
10-Q
001-35669
10.1
(cid:49)ovember 4, 2016
10-Q
001-35669
10.2
(cid:49)ovember 4, 2016
10-Q
001-35669
10.3
(cid:49)ovember 4, 2016
10-Q
001-35669
10.1
May 3, 2017
8-K
001-35669
10.1
August 4, 2017
Exhibit
(cid:49)umber
Exhibit Description
10.23 §
Employment Agreement, dated April 15, 2016 between the Company and Jeff
Weiser
10.24 §** Mutual Separation Agreement and General Release, dated October 26, 2017,
between the Company and Jeff Wff
eiserWW
10.25 §
10.26 §
10.27 §
Employment Agreement, dated April 26, 2016 between the Company and
Matthew Jagoda
Mutual Separation Agreement and General Release, dated March 6, 2017,
between the Company and Matthew Jagoda
ff
Offer Letter
Ciardiello
, dated (cid:49)ovember 15, 2016, between the Company and Steven
Incorporated by Reference
Form
File (cid:49)o.
Exhibit
Filing Date
10-Q
001-35669
10.2
May 3, 2017
10-Q
001-35669
10.3
May 3, 2017
10-Q
001-35669
10.4
May 3, 2017
10-Q
001-35669
10.5
May 3, 2017
21.1 **
List of Subsidiaries.
23.1 **
24.1 **
31.1 **
31.2 **
Consent of PricewaterhouseCoopers LLP, Independent Registered Public
Accounting Firm.
Power of Attorney (included on signature page of this Annual Report on
Form 10-K).
Certification of Chief Executive Officer pursuant to Exchange Act
Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002.
Certification of Chief Financial Officer pursuant to Exchange Act
Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002.
32 #** Certifications of Chief Executive Officer and Chief Financial Officer
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.
101.I(cid:49)S *
XBRL Instance Document.
101.SCH *
XBRL Taxonomy Extension Schema Document.
101.CAL *
XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF *
XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB *
XBRL Taxonomy Extension Label Linkbase Document.
101.PRE *
XBRL Taxonomy Extension Presentation Linkbase Document.
_______________________________________________________________________________
* XBRL information is furnished and not filed for purposes of Sections 11 and 12 of the Securities Act of 1933 and Section 18 of the Securities
Exchange Act of 1934, and is not subject to liability under those sections, is not part of any registration statement or prospectus to which it relates and is not
incorporated or deemed to be incorporated by reference into any registration statement, prospectus or other document.
§ Management contract or compensatory plan or arrangement.
# These certifications are not deemed filed with the Securities and Exchange Commission and are not to be incorporated by reference in any filing we
make under the Securities Act of 1933 or the Securities Exchange Act of 1934, irrespective of any general incorporation language in any filings.
** Filed herewith.
Performance Graph
(cid:49)(cid:82)(cid:87)(cid:90)(cid:76)(cid:87)(cid:75)(cid:86)(cid:87)(cid:68)(cid:81)(cid:71)(cid:76)(cid:81)(cid:74)(cid:3)(cid:68)(cid:81)(cid:92)(cid:3)(cid:86)(cid:87)(cid:68)(cid:87)(cid:72)(cid:80)(cid:72)(cid:81)(cid:87)(cid:3)(cid:87)(cid:82)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:70)(cid:82)(cid:81)(cid:87)(cid:85)(cid:68)(cid:85)(cid:92)(cid:3)(cid:76)(cid:81)(cid:3)(cid:68)(cid:81)(cid:92)(cid:3)(cid:82)(cid:73)(cid:3)(cid:82)(cid:88)(cid:85)(cid:3)(cid:191)(cid:79)(cid:76)(cid:81)(cid:74)(cid:86)(cid:3)(cid:90)(cid:76)(cid:87)(cid:75)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:54)(cid:40)(cid:38)(cid:15)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:73)(cid:82)(cid:79)(cid:79)(cid:82)(cid:90)(cid:76)(cid:81)(cid:74)(cid:3)
(cid:76)(cid:81)(cid:73)(cid:82)(cid:85)(cid:80)(cid:68)(cid:87)(cid:76)(cid:82)(cid:81)(cid:3)(cid:86)(cid:75)(cid:68)(cid:79)(cid:79)(cid:3)(cid:81)(cid:82)(cid:87)(cid:3)(cid:69)(cid:72)(cid:3)(cid:71)(cid:72)(cid:72)(cid:80)(cid:72)(cid:71)(cid:3)(cid:179)(cid:191)(cid:79)(cid:72)(cid:71)(cid:180)(cid:3)(cid:90)(cid:76)(cid:87)(cid:75)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:54)(cid:40)(cid:38)(cid:3)(cid:82)(cid:85)(cid:3)(cid:179)(cid:86)(cid:82)(cid:79)(cid:76)(cid:70)(cid:76)(cid:87)(cid:76)(cid:81)(cid:74)(cid:3)(cid:80)(cid:68)(cid:87)(cid:72)(cid:85)(cid:76)(cid:68)(cid:79)(cid:180)(cid:3)(cid:88)(cid:81)(cid:71)(cid:72)(cid:85)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:54)(cid:72)(cid:70)(cid:88)(cid:85)(cid:76)(cid:87)(cid:76)(cid:72)(cid:86)(cid:3)
(cid:40)(cid:91)(cid:70)(cid:75)(cid:68)(cid:81)(cid:74)(cid:72)(cid:3)(cid:36)(cid:70)(cid:87)(cid:3)(cid:82)(cid:73)(cid:3)(cid:20)(cid:28)(cid:22)(cid:23)(cid:15)(cid:3)(cid:68)(cid:86)(cid:3)(cid:68)(cid:80)(cid:72)(cid:81)(cid:71)(cid:72)(cid:71)(cid:15)(cid:3)(cid:82)(cid:85)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:40)(cid:91)(cid:70)(cid:75)(cid:68)(cid:81)(cid:74)(cid:72)(cid:3)(cid:36)(cid:70)(cid:87)(cid:15)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:86)(cid:75)(cid:68)(cid:79)(cid:79)(cid:3)(cid:81)(cid:82)(cid:87)(cid:3)(cid:69)(cid:72)(cid:3)(cid:76)(cid:81)(cid:70)(cid:82)(cid:85)(cid:83)(cid:82)(cid:85)(cid:68)(cid:87)(cid:72)(cid:71)(cid:3)(cid:69)(cid:92)
(cid:85)(cid:72)(cid:73)(cid:72)(cid:85)(cid:72)(cid:81)(cid:70)(cid:72)(cid:3)(cid:76)(cid:81)(cid:87)(cid:82)(cid:3)(cid:68)(cid:81)(cid:92)(cid:3)(cid:86)(cid:88)(cid:70)(cid:75)(cid:3)(cid:191)(cid:79)(cid:76)(cid:81)(cid:74)(cid:86)(cid:3)(cid:76)(cid:85)(cid:85)(cid:72)(cid:86)(cid:83)(cid:72)(cid:70)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:82)(cid:73)(cid:3)(cid:68)(cid:81)(cid:92)(cid:3)(cid:74)(cid:72)(cid:81)(cid:72)(cid:85)(cid:68)(cid:79)(cid:3)(cid:76)(cid:81)(cid:70)(cid:82)(cid:85)(cid:83)(cid:82)(cid:85)(cid:68)(cid:87)(cid:76)(cid:82)(cid:81)(cid:3)(cid:79)(cid:68)(cid:81)(cid:74)(cid:88)(cid:68)(cid:74)(cid:72)(cid:3)(cid:70)(cid:82)(cid:81)(cid:87)(cid:68)(cid:76)(cid:81)(cid:72)(cid:71)(cid:3)
(cid:76)(cid:81)(cid:3)(cid:86)(cid:88)(cid:70)(cid:75)(cid:3)(cid:191)(cid:79)(cid:76)(cid:81)(cid:74)(cid:17)
The following graph compares the total cumulative stockholder return on our common stock
with the total cumulative return of the New York Stock Exchange Composite Index, or the
NYSE Composite, and the S&P Internet Software and Services Index during the period
commencing on December 31, 2012 and ending on December 31, 2017. The graph assumes
a $100 investment at the beginning of the period in (1) our common stock, (2) the stocks
represented in the NYSE Composite Index and (3) the stocks represented in the S&P Internet
Software and Services Index, and reinvestment of any dividends. Historical stock price
performance shown in the graph below should not be relied upon as an indication of future
stock price performance.
COMPARISON OF 51 MONTH CUMULATIVE TOTAL RETURN
Among Shutterstock, Inc., the NYSE Composite Index,
and the S&P Internet Software & Services Index
Shutterstock, Inc.
NYSE Composite
S&P Internet Software & Services
(cid:4)(cid:10)(cid:7)(cid:6)(cid:2)(cid:6)(cid:1)
(cid:4)(cid:9)(cid:11)(cid:6)(cid:2)(cid:6)(cid:1)
(cid:4)(cid:9)(cid:7)(cid:6)(cid:2)(cid:6)(cid:1)
(cid:4)(cid:8)(cid:11)(cid:6)(cid:2)(cid:6)(cid:1)
(cid:4)(cid:8)(cid:7)(cid:6)(cid:2)(cid:6)(cid:1)
(cid:4)(cid:7)(cid:11)(cid:6)(cid:2)(cid:6)(cid:1)
(cid:4)(cid:7)(cid:7)(cid:6)(cid:2)(cid:6)(cid:1)
(cid:4)(cid:11)(cid:6)(cid:2)(cid:6)(cid:1)
Board of Directors
Executive Officers
Stockholder Information
Corporate Headquarters
Shutterstock, Inc.
350 Fifth Avenue, 21st Floor
New York, NY 10118
Investor Relations
Copies of our annual report on
Form 10-K for the year ended
December 31, 2017 are available
free of charge, upon request to :
Shutterstock, Inc.
350 Fifth Avenue, 21st Floor
New York, NY 10118
Attn: Corporate Secretary
Stock Listing
Our common stock is listed
on the New York Stock Exchange
under the symbol “SSTK”
Independent Registered Public
Accounting Firm
PricewaterhouseCoopers, LLP
300 Madison Avenue
New York, NY 10017
Transfer Agent
American Stock Transfer &
Trust Company
6201 15th Avenue
Brooklyn, NY 11219
Company Information
Current information about
Shutterstock, press releases,
and investor information
are available on our website
at www.shutterstock.com
Jon Oringer
Founder, Chief Executive Officer,
and Chairman
Jon Oringer
Founder, Chief Executive Officer,
and Chairman
Steven Berns
Chief Operating Officer and
Chief Financial Officer
Lisa Nadler
Chief Human Resources Officer
Martin Brodbeck
Chief Technology Officer
Lou Weiss
Chief Marketing Officer
Steven Ciardiello
Chief Accounting Officer
Deirdre Bigley
Chief Marketing Officer
Bloomberg
Jeff Epstein
Operating Partner
Bessemer Venture Partners
Former Executive Vice President
and Chief Financial Officer
Oracle Corporation
Thomas R. Evans
Former Advisor to the Board,
Former President, and
Chief Executive Officer
Bankrate, Inc.
Paul J. Hennessy
Chief Executive Officer
Vroom, Inc.
Forward Looking Statements
This report contains forward-looking statements that are based on our management’s beliefs and assumptions and on information currently available to management. Forward-looking state-
ments involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results,
performance or achievements expressed or implied by the forward-looking statements. See Shutterstock’s filings with the Securities and Exchange Commission, including its most recent
filings on Forms 10-K and 10-Q, for a discussion of important risk factors that could cause
actual events or results to differ materially from what we currently expect.