Quarterlytics / Financial Services / Banks - Regional / Simmons First National

Simmons First National

sfnc · NASDAQ Financial Services
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Sector Financial Services
Industry Banks - Regional
Employees 1001-5000
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FY2014 Annual Report · Simmons First National
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2014 company report

Our financial performance 

reflected the increased scale and 

efficiencies we achieved in 2014. Our 

assets at year-end totaled $4.6 billion; 

our net income was $35.7 million, an 

increase of $12.5 million over 2013 or 

54%; and our diluted earnings per 

share were $2.11, an increase from 

$1.42 the previous year.  

George A. Makris, Jr. 

Chairman & Chief Executive Officer

p 1

to our shareholders

2 0 1 4 C O M PA N Y R E P O R T

The year 2014 was transformational for Simmons First 

associated with banks that size and feel we will be very 

National Corporation. We completed the integration of 

well prepared to continue our growth both internally 

Metropolitan National Bank into Simmons Bank in March. 

and through acquisition.

We entered into agreements to acquire Delta Trust and 

Banking Corporation (AR), Community First Bancshares 

Our  financial  performance  reflected  the  increased 

(TN), and Liberty Bancshares (MO). We merged our 

scale and efficiencies we achieved in 2014. Our assets 

remaining six affiliate banks into Simmons Bank during 

at year-end totaled $4.6 billion; our net income was 

the year and we merged Delta Trust into Simmons Bank 

$35.7 million, an increase of $12.5 million over 2013 or 

late in 2014. We expect to complete the conversions of 

54%; and our diluted earnings per share were $2.11, an 

Liberty and Community First in April and September of 

increase  from $1.42 the previous year. Our loans were 

2015, respectively. 

$2.7 billion and our deposits totaled $3.9 billion.  We 

paid dividends during 2014 of $.88 per share. Our stock 

As a result of our growth and single charter model, 

price at the end of 2014 was $40.65 per share compared 

we reorganized our company into five distinct regions 

to a per share price of $37.15 at the end of 2013.

- three in Arkansas, Missouri/Kansas, and Tennessee. 

We established our financial services division including 

We also continue our strong support for the communities 

oversight  for  Private  Banking,  Trust,  Investments, 

we serve. Our new Simmons First Foundation made 

and Insurance. We established our specialty lending 

several  Tommy  May  Make -A- Dif ference  grants  to 

group to include Credit Cards, Mortgage Lending, and 

help local community organizations. Simmons Bank 

Equipment Finance. We also established our Corporate 

contributed $1,000,000 to the Foundation to start an 

Sales Group which will insure integration of all products 

endowment for future grants. Our associates continue 

and services throughout the markets we serve. As a 

to volunteer in their respective communities and provide 

leading community banking organization, we will meet 

much needed support for many worthwhile causes.

the needs of our customers by offering a wide array 

of products and services in a timely manner where 

O n  behalf  of  all  of  us  at  Simmons  First  N ational 

decisions are still made locally.

Corporation we thank you, our shareholder, for your 

continued support of our company.  

These efforts were undertaken by a dedicated group 

of associates, not only legacy Simmons associates, but 

those new to the Simmons family. It is exciting to see 

what we can do when we all work together. Our assets 

are approaching $8 billion now, and as we approach 

assets of $10 billion in the near future, we will face a 

new level of regulatory oversight. We are preparing 

GEORGE A. MAKRIS, JR.
Chairman & Chief Executive Officer

for  the  increased  risk  management  requirements  

Simmons First National Corporation

p 1

 
financial highlights 
AS OF DECEMBER 31, 2014

STRO N G R EG U L ATO RY  CAP ITAL

2 0 1 4 C O M PA N Y R E P O R T

8.77%

5.00%

4.00%

6.00%

4.00%

13.02%

13.43%

14.50%

10.00%

8.00%

LE VE R AG E R ATIO

TIE R 1 CAPITAL R ATIO

TOTAL RISK- BASE D   
CAPITAL R ATIO

R e g u l a to r y M i n i m u m

R e g u l a to r y  “ We l l - C a p i t a l ize d ”

S i m m o n s F i r s t  N a ti o n a l C o r p o r a ti o n

STRONG ASSET QUALITY Consistently Outperforming Our Peers

SFNC

All U.S. Banks

Non-performing Loans 
as a % of Loans1

Net Charge-offs as a 
% of Average Loans3

2

  .74% 2.07%
 .50%
   .20%

2

Net Credit Card Charge-offs 
as a % of Credit Card Portfolio

1.27%

3.04% 4

1  Includes Troubled-Debt

Restructures. 

2 Legacy loans. Excluding

all acquired loans.

3 Excluding credit cards.

4 Most recently published

industry average.

p 2

p 3

s
r
a
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l

o
D

f

O
s
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a
s
u
o
h
T

s
t
e
s
s
a

l

a
t
o
T

7

6

5

4

3

2

1

0

TOTAL ASSET GROWTH 

$7,817,823

$3,316,432

$3,320,129 

$3,527,489

$4,383,100

$4,643,354

2010

2011

2012

2013

2014

3/31/15

2014 Core Earnings

$39 million

Total
Assets

$4.6 billion

Shareholder
Equity

$494  million

Core Earnings
Per Share

$2.29

Stock Price
Per Share

$40.65

Increase from 2013

Stock Price Per Share 9.4%

p 3

 
 
 
 
dividend history & total shareholder return

2 0 1 4 C O M PA N Y R E P O R T

$1.00

$0. 80

$0.60

$0.40

$0. 20

$0.00

e
r
a
h
S

r
e
p

d
n
e
d

i
v
i

D

Consistent Dividend History

2014 Annual Dividend Yield: 2.2%

                                                      (based on 12/31/14 stock price)

$0.88

$0.84

$0.76 $0.76 $0.76 $0.76

$0.80

$0.73

$0.68

$0.61

$0.57

$0.53

$0.48

$0.44

$0.40

$0.36

$0.32

$0.28

‘97

‘98

‘99

‘00

‘01

‘02

‘03

‘04

‘05

‘06

‘07

‘08

‘09

‘ 10

‘ 11

‘ 12

‘ 13

‘ 14

106 Consecutive Years of  
Paying Dividends to our Shareholders

1-YEAR(1) TOTAL SHAREHOLDER RETURN(3)

SFNC 
+24.6%
SNL U.S. Bank Index (4)    +3.9%

)
%
(

n
r
u
t
e
R

l

a
t
o
T

Mar-14

Jun-14

Sep-14

Dec-14

Mar-15

SFNC

SNL U.S. Bank

LONG-TERM(2) TOTAL SHAREHOLDER RETURN(3)

SFNC 
SNL U.S. Bank Index (4) 

+110.2%
        -1.3%

)
%
(

n
r
u
t
e
R

l

a
t
o
T

Dec-07

Dec-08

Dec-09

Dec-10

Dec-11

Dec-12

Dec-13

SFNC

SFNC

Dec-14
SNL U.S. Bank

SNL U.S. Bank

p 4

(1) Period from April 1, 2014 through March 31, 2015.
(2) Period from December 31, 2007 through March 31, 2015.
(3) Total shareholder  return includes dividends plus stock price appreciation.
(4) The SNL  U. S . Bank Index includes all U. S . banks traded on the major U. S . stock exchanges   

(NYSE, NYSE MK T and NASDAQ).

Source: SNL Financial

p 5

 
 
 
 
 
 
 
 
 
 
acquisition highlights

Over an 18 month period, Simmons First National Corporation consolidated seven affiliate 

bank charters, completed acquisitions with Metropolitan National Bank, Delta Trust & Banking 

Corporation, Community First Bancshares, Inc., Liberty Bancshares, Inc., and achieved significant 

financial growth with assets approaching $8 billion. Our company has evolved into the 102nd 

largest bank in the United States and continues to be recognized as a progressive, long-term 

financial services institution. 

2 0 1 4 C O M PA N Y R E P O R T

METROPOLITAN NATIONAL BANK

DELTA TRUST & BANKING CORPORATION

N OV E M B E R 2 5 , 2 0 1 3

AU G U S T 3 1 , 2 0 1 4

• Expanded market share in Central and Northwest    

• Expanded ability to offer full range of financial      

   Arkansas. 

  services including wealth management, consumer  

• Helped strategically enter new Central Arkansas  

  and commercial financing needs and asset protection.

   growth markets of Benton, Bryant, Cabot and  

• Increased trust management portfolio to  

   Maumelle. 

  approximately $3.5 billion. 

• Increased financial center footprint by 21%. 

• Enhanced competitive position in major growth   

• Purchase Price: $53.6 million.

total assets

$937 million

  markets of Central and Northwest Arkansas. 

• Purchase Price: $67 million.

total assets

$446 million

COMMUNITY FIRST BANCSHARES, INC.

LIBERTY BANCSHARES, INC.

F E B R UA RY 2 7, 2 0 1 5

F E B R UA RY 2 7, 2 0 1 5

• 5th largest bank headquartered in Tennessee (by    

• #1 SBA lender in Missouri for 2012 and 2013. 

  deposits), offering a full range of commercial and  

  consumer products.

• Filled out existing footprint in high growth and  

  expansion market of Springfield, MO, adding  

• Adds 32 financial centers to footprint within key  

  10 branches. 

  expansion markets in Tennessee. 

• Adds expertise in Small Business lending,  

• Purchase Price: $271.3 million.

  enhancing commercial offerings. 

total assets

$1.9 billion

• Purchase price: $214.9 million.

total assets

$1.1 billion

p 5

 
 
 
 
 
 
 
 
 
 
 
expanding our footprint  
AS OF MARCH 31, 2015

p 6

ove r

2,000

a s s o ci a te s

102

co m m u n i t i e s

4

s t a te s

A R

K S

M O

T N

152

f i n a n ci a l
ce n te r s

p 7

Simmons First National Corporation

board of directors

Seated   
(Left to Right)

Eugene Hunt • Harry L. Ryburn, D.D.S. • George A. Makris, Jr. • David L. Bartlett • Sharon L. Gaber, Ph.D.

Standing 
(Left to Right)

  W. Scott McGeorge • Jerry Watkins

Edward Drilling • Robert L. Shoptaw • Steven A. Cossé • William E. Clark, II  

p 8

p 9

 
 
DAVID L . BARTLETT 

SHARON L . GABER, PH.D. 

HARRY L . RYBURN, D.D.S.   

President

Provost & Vice Chancellor  

Retired Orthodontist

Simmons First National Corporation 

for Academic Affairs 

Chief Banking Officer

University of Arkansas

Simmons First National Bank

ROBERT L . SHOPTAW 

Chairman of the Board 

EUGENE HUNT 

Arkansas Blue Cross & Blue Shield

WILLIAM E. CLARK, II 

Attorney 

Chairman & Chief Executive Officer 

Hunt Law Firm

Clark Contractors, LLC

Consultant to the Board

JERRY WATKINS

STEVEN A. COSSÉ 

Retired President &  

Chief Executive Officer 

Murphy Oil Corporation

GEORGE A. MAKRIS, JR. 

Retired Executive

Chairman & Chief Executive Officer 

Murphy Oil Corporation 

Simmons First National Corporation

W. SCOTT MCGEORGE 

President 

EDWARD DRILLING 

Pine Bluff Sand & Gravel

President  

AT&T Arkansas

Seated   

Eugene Hunt • Harry L. Ryburn, D.D.S. • George A. Makris, Jr. • David L. Bartlett • Sharon L. Gaber, Ph.D.

Standing 

Edward Drilling • Robert L. Shoptaw • Steven A. Cossé • William E. Clark, II  

  W. Scott McGeorge • Jerry Watkins

In Memory

JERRY WATKINS
1931-2015

We are saddened by the loss of our long time friend Jerry 

Watkins. His genuine interest and wise counsel will be missed.

Shareholders may obtain a copy of the Company’s annual report as filed with the 

Securities and Exchange Commission (Form 10-K) by writing to J. Burton Hicks, 

Chief of Staff, Vice President of Mergers & Acquisitions and Corporate Secretary, 

Simmons First National Corporation, P. O. Box 7009, Pine Bluff, Arkansas 71611-

7009, or on the Company’s website at simmonsfirst.com. Simmons First National 

Corporation is an Equal Opportunity Employer.

(As of December 31, 2014)

p 9

 
 
Simmons First National Bank

board of directors

Seated   
(Left to Right)

Beverly Morrow • N. Craig Hunt • Harry L. Ryburn, D.D.S. • Marty D. Casteel • Mary Pringos  • Joe S. Hiatt

Standing 
(Left to Right)

Jane W. Rogers • Dean Chambliss • George O’Connor • Met L. Jones, II • Adam B. Robinson, Jr. 

  David L. Bartlett • Monty M. Scott • H. Glenn Rambin • Philip A. Tappan • H. Ford Trotter, III 

Johnny McGraw • Clifton Roaf, D.D.S. • Mark Shelton, III

Not Pictured  

Steven A. Cossé • John Lytle, M.D. • W. Scott McGeorge • Clarence Roberts, III • Robert L. Shoptaw

p 10
p 10

p 11

 
 
 
 
Seated   

Beverly Morrow • N. Craig Hunt • Harry L. Ryburn, D.D.S. • Marty D. Casteel • Mary Pringos  • Joe S. Hiatt

Standing 

Jane W. Rogers • Dean Chambliss • George O’Connor • Met L. Jones, II • Adam B. Robinson, Jr. 

  David L. Bartlett • Monty M. Scott • H. Glenn Rambin • Philip A. Tappan • H. Ford Trotter, III 

Johnny McGraw • Clifton Roaf, D.D.S. • Mark Shelton, III

Not Pictured  

Steven A. Cossé • John Lytle, M.D. • W. Scott McGeorge • Clarence Roberts, III • Robert L. Shoptaw

DAVID L . BARTLETT 

W. SCOTT MCGEORGE 

MONTY M. SCOTT 

President
Simmons First National Corporation 

Chief Banking Officer

Simmons First National Bank

MARTY D. CASTEEL 

Senior Executive Vice President

Simmons First National Corporation 

Chairman & Chief Executive Officer 

Simmons First National Bank

DEAN CHAMBLISS 

Owner 

H & D Farms

STEVEN A. COSSÉ 

Retired President &  

Chief Executive Officer 

Murphy Oil Corporation

N. CRAIG HUNT 

President & Chief Credit Officer 

Simmons First National Bank

MET L . JONES, II 

General Manager 

Dickey Machine Works

President 

President 

Pine Bluff Sand & Gravel

Southwest Hotels, Inc. 

JOHNNY MCGRAW 

ROBERT L . SHOPTAW 

Owner 

McGraw Farms

Chairman of the Board 

Arkansas Blue Cross & Blue Shield

BEVERLY MORROW 

Vice President 

TLM Management

PHILIP A. TAPPAN 

Managing Partner  

Tappan Land & Water Company

GEORGE O’CONNOR 

H. FORD TROTTER, III 

Owner & President 

O’Connor Distributing

General Manager 

Trotter Auto Group

MARY PRINGOS 

President 

Phillips Planting Co., Inc.

H. GLENN RAMBIN 

President 

R and R Farms

Advisory Directors

CLIFTON ROAF, D.D.S. 

Dentist

CLARENCE ROBERTS, III 

Retired President 

Roberts Brothers Tire Service, Inc.

ADAM B. ROBINSON, JR. 

President 

Ralph Robinson & Son, Inc.

MARK SHELTON, III 

President 

M.A. Shelton Farming Company, Inc.

JOHN LYTLE, M.D. 

Orthopedic Surgeon 

South Arkansas Orthopedic Center

JANE W. ROGERS 

Community Volunteer

Advisory Director Emeritus

JOE S. HIATT 

Retired Banker & Rancher

HARRY L . RYBURN, D.D.S. 

Retired Orthodontist

Shareholders may obtain a copy of the Company’s annual report as filed with the 

Securities and Exchange Commission (Form 10-K) by writing to J. Burton Hicks, 

Chief of Staff, Vice President of Mergers & Acquisitions and Corporate Secretary, 

Simmons First National Corporation, P. O. Box 7009, Pine Bluff, Arkansas 71611-7009, 

or on the Company’s website at simmonsfirst.com. 

(As of December 31, 2014)

p 11

 
 
 
 
community advisory boards

CENTRAL & NORTHEAST  
ARKANSAS REGION

Brooks Davis 
Independent Consultant

Russellville Community Bank  
Advisory Board of Directors

2 0 1 4 C O M PA N Y R E P O R T

Harold Smith
President & Chief Executive 
Officer, Silviland, Inc.

Hot Springs Community Bank 
Advisory Board of Directors

Dennis R. Donovan
Independent Consultant

Sara Barnett
CPA
Consultant

Stuart A. Fleischner, D.D.S. 
Dentist
National Park Dental Group

James B. Newman
VP Agency Manager
Alliance Insurance Group

Joe Giezeman
Independent Consultant

David Johnston
Owner
Ag Chem Direct, Inc. & DH Blue 
Sky, Inc.

Robert Underwood
Owner
Underwood Construction

Lance A. Porter, D.D.S.
Dentist
Porter Dental Health Clinic, P.A.

NORTHWEST 
ARKANSAS REGION

Sam P. Stathakis, Jr.
President, Retail Distributor
Merritt Wholesale Distributors

Gene Thomason   
Retired President  
Simmons First Bank of 
Russellville

Jonesboro Community Bank  
Advisory Board of Directors

Ben Owens, Jr., M.D.
Physician & President
Clopton Clinic

David Pyle, M.D.
Physician
Clopton Clinic

Jim Scurlock
President
Scurlock Industries

Berl A. “Skipper” Smith
Attorney & CPA
Rainwater & Cox, Inc., LLC

Mark Wimpy
Self Employed
Agribusiness

Northwest Arkansas 
Community Bank  
Advisory Board of Directors

Clark Irwin
Retired Executive
Tyson Foods

Sonya Jones
Retired

Nick J. Nabholz
Business Development Officer 
Nabholz Construction

James L. Tull, CPA 
Chief Financial Officer
Crafton Tull, Sparks & 
Associates 

Ft. Smith Community Bank  
Advisory Board of Directors

Joe S. Hiatt
Retired Banker & Rancher

Margie Hiatt
Retired Banker

Sherman Hiatt
Mayor
City of Charleston

Searcy Community Bank 
Advisory Board of Directors

Clay Hiatt
Investments

Richard Cargile
Insurance Agent
Cargile Insurance Agency

Joe Larkin
Pharmacist & Owner
Medi-Sav Pharmacy

(As of December 31,2014)

p 12

Leon Anderson
Nationwide Representative
Nationwide Insurance Company

Guy P. Teeter
Farmer
Guy Teeter Farms

Keith B. Cogswell, III
President
Cogswell Motors, Inc.

Trish Henry
President & Chief Executive 
Officer, Russellville Steel 
Company

Allen Laws, III
Attorney
Laws Law Firm, P.A.

SOUTH ARKANSAS REGION

Southeast Arkansas  
Community Bank  
Advisory Board of Directors

El Dorado Community Bank  
Advisory Board of Directors

Aubra Anthony, Jr.
President & Chief Executive 
Officer
Anthony Forest Products 
Company

Steven A. Cossé
Retired President & Chief 
Executive Officer
Murphy Oil Corporation

T. Alan Gober 
CPA
Evers, Cox & Gober P. L. L. C. 

John Bierbaum 
Owner
Bierbaum Timber & Contracting, 
LLC

Phil Herring
President
Herring Furniture Company

Robert G. Bridewell
Attorney
Robert G. Bridewell, Sr., P.A. 

Denny McConathy 
Retired President
Cross Oil and Refining Company, 
Inc.

James Haddock
Attorney
James Haddock, P.A.

Martin Henry
Farmer
M & A Farms

Beverly Mihalyka
Secretary & Treasurer
Chicot Irrigation, Inc.

Jerry Selby
Partner
Four Star Partnership Farms

Floyd M. Thomas, Jr.
Attorney
Floyd M. Thomas, Jr., P.A.

Larkin M. Wilson, III, D.D.S.
Dentist

Jennifer K. Wylie
President, The Eagle Foundation
Executive Advisor, Hope 
Landing, Inc.

Kenneth P. Oliver, Jr.
Retired President 
El Dorado Glass & Mirror 
Company, Inc. 

In Memory

MARGIE HIATT
1931-2015

We are saddened by the loss of our long time friend 

Margie Hiatt. Her genuine interest and wise counsel 

will be missed.

p 13

 
 
 
 
Simmons First Foundation

board of directors

Back Row 
(Left to Right)

Front Row 
(Left to Right)

Marty D. Casteel 
Senior Executive Vice President
Simmons First National Corporation
Chairman & Chief Executive Officer  
Simmons First National Bank

Robert L. Shoptaw 
Chairman of the Board
Arkansas Blue Cross & Blue Shield

George Walker 
Retired, Simmons First National Bank

Robert A. Fehlman  
Senior Executive Vice President, Chief Financial    
Officer & Corporate Treasurer
Simmons First National Corporation  

Robert Dill 
Retired, Simmons First National Bank

George A. Makris, Jr. 
Chairman & Chief Executive Officer  
Simmons First National Corporation

Harry L. Ryburn, D.D.S  
Retired Orthodontist

Kaleybra Morehead, Ph.D.  
Vice President of Academic Affairs 
Southeast Arkansas College

J. Thomas May 
Chairman & Chief Executive Officer 
Simmons First Foundation

Mary Pringos  
President, Phillips Planting Co., Inc.

Not Pictured 

W. Scott McGeorge 
President, Pine Bluff Sand & Gravel

Clifton Roaf, D.D.S 
Dentist

J. Burton Hicks 
Chief of Staff, Vice President of Mergers & Acquisitions
and Corporate Secretary

About the Simmons First Foundation

Simmons First Foundation, Inc. (the “Foundation”) was  

officially incorporated on January 1, 2014. The Foundation’s 

purpose is to identify and financially support tax-exempt,  

non-profit entities within Simmons Bank’s geographic footprint 

that are developing or expanding initiatives benefiting youth  

in the areas of education or healthcare. Grants from the 

Pine Bluff
Jefferson County Drug Court (Family Engagement Program)
Project Name: Sixth Division Family and Parental  

Responsibility Program

Amount of grant: $25,000.00

Boys & Girls Club of Jefferson County 
Project Name: L-Café Program (Leadership, Character,  

Foundation must be used for a new or expanded initiative that 

and Academics for the Future with Excellence)

increases the number of individuals impacted. In 2014, the 

Foundation made or pledged more than $120,000 in grants to 

seven different organizations.

Total Assets for the Foundation 
On December 31, 2014, the Foundation had total assets of 

$1,383,405. This amount includes a $1 million contribution  

from Simmons Bank at year-end 2014. 

Total Grants Made  
or Pledged in 2014:  
$122,630.27

(As of December 31, 2014)

Amount of grant: $22,910.00
 El Dorado
The Boys & Girls Club of El Dorado 
Project Name: The Boys & Girls Club of El Dorado’s  

“Arts Program”

Amount of grant: $5,560.00

Agape House Children’s Home, Inc. 
Project Name: i-Ready Built for Common Core

Amount of grant: $10,295.85

Hope Landing 
Project Name: Decoding Dyslexia; Targeting an  

Underserved Population

Amount of grant: $9,816.00

Hot Springs
Hot Springs & Lakeside School Districts
Project Name: Partners for an Inclusive Community 

Amount of Grant: $25,000

Northwest Arkansas Region
Lincoln Consolidated School District
Project Name: Lincoln Youth Adventure Club

Amount of grant: $24,048.42

p 13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2015 corporate executive management

(Left to Right)

STEPHEN C. MASSANELLI 

Executive Vice President of Organizational Development

Simmons First National Corporation

ROBERT A. FEHLMAN 

Senior Executive Vice President, Chief Financial Officer & Corporate Treasurer

2 0 1 4 C O M PA N Y R E P O R T

Simmons First National Corporation

GEORGE A. MAKRIS, JR.  Chairman & Chief Executive Officer

Simmons First National Corporation

DAVID L . BARTLETT  

President, Simmons First National Corporation  

Chief Banking Officer, Simmons First National Bank

PATRICK A. BURROW 

Executive Vice President & General Counsel

Simmons First National Corporation

MARTY D. CASTEEL   

Senior Executive Vice President, Simmons First National Corporation

Chairman, Chief Executive Officer & President, Simmons First National Bank

p 14

p 15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2015 regional & community leadership

2 0 1 4 C O M PA N Y R E P O R T

Central & Northeast Arkansas Region

Kansas & Missouri Region

Barry K. Ledbetter 

Executive Vice President
Central & Northeast Arkansas 
Regional Chairman

Matt W. Boyd 

Searcy Community President

Ritchie D. Howell 

Conway Community President

Gary E. Metzger 

Executive Vice President
Kansas & Missouri Regional Chairman

Garry L. Robinson 

Executive Vice President
Southwest Missouri Community 
President & Small Business  
Lending Manager

C. Adam Mitchell 

Little Rock Community President

Roger C. Austin 

Sedalia Community President

Daniel C. Robinson 

Northeast Arkansas Community 
President

Stephen J. Smith 

North Arkansas Community 
President

Travis J. Liebig 

St. Louis Community President

Andrea L. Scarpelli  Wichita Community President &

Senior Regional Credit Officer

Steven W. Trusty 

Hot Springs Community President

Tennessee Region

Northwest Arkansas Region

James F. Stobaugh 

Executive Vice President
Northwest Arkansas  
Regional Chairman

Dennis H. Ferguson  Northwest Arkansas Community 
President

Michael F.  Flynn 

Ft. Smith Community President

Ronald B. Jackson 

Russellville Community Chairman  

South Arkansas Region 

John C. Clark 

Executive Vice President
Tennessee Regional Chairman

Tony D. Gregory  

Executive Vice President
Tennessee Regional President

Andrew B. Culbreath  Madison County Community 

President

Andy N. Page 

Obion County Community President

Charles R. Lanier 

Williamson County Community 
President

Danny R. Watson 

Dyer County Community President

John S. Bomar 

Tipton County Community President

Freddie G. Black 

Executive Vice President
South Arkansas Regional Chairman

Ken T. Anderson 

Sumner County Community President

Patrick J. Anderson  Pine Bluff Community President

Sam L. Blackwell 

Gibson County Community President

Tommy R. Jarrett 

Southeast Arkansas Community 

President

Robert L. Robinson, IV  El Dorado Community President 

Sam M. Lewallen 

Weakley County Community 
President

Steve H. Weaver 

Shelby County Community President

p 15

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2015 strategy committee

2 0 1 4 C O M PA N Y R E P O R T

George A. Makris, Jr.  Chairman & Chief Executive Officer 
Simmons First National Corporation 

Stephen C. Massanelli Executive Vice President 

Organizational Development 

Simmons First National Corporation 

David L. Bartlett 

President 

Simmons First National Corporation 

Susan F. Smith 

Executive Vice President 

Chief Banking Officer 

Simmons First National Bank  

Corporate Strategy & Performance 

Simmons First National Corporation 

Marty D. Casteel 

Senior Executive Vice President 

Larry L. Bates 

Executive Vice President 

Simmons First National Corporation 

Chairman, Chief Executive Officer
& President 

Simmons First National Bank 

Specialty Lending 

Simmons First National Bank 

Robert A. Fehlman 

Senior Executive Vice President 

Chief Financial Officer & Corporate 

Treasurer 

Simmons First National Corporation 

Patrick A. Burrow 

Executive Vice President 

General Counsel 

Simmons First National Corporation 

David W. Garner 

Executive Vice President 

Controller, Chief Accounting Officer,  

& Investor Relations Officer 

Simmons First National Corporation 

Tina M. Groves 

Executive Vice President 

Chief Risk Officer 

Simmons First National Corporation 

Freddie G. Black  

Executive Vice President 

South Arkansas Regional Chairman

Simmons First National Bank 

John C. Clark  

Executive Vice President
Tennessee Regional Chairman 
Simmons First National Bank 

Tony D. Gregory  

Executive Vice President
Tennessee Regional President 
Simmons First National Bank 

Lisa W. Hunter 

Executive Vice President 

Technology & Operations 

Simmons First National Bank

p 16

p 16

p 17

p 17

 
 
 
 
 
 
 
2015 strategy committee

2 0 1 4 C O M PA N Y R E P O R T

Barry K. Ledbetter 

Executive Vice President

Philip A. Tappan 

Executive Vice President 

Central & Northeast Arkansas  

Regional Chairman 

Simmons First National Bank

Gary E. Metzger  

Executive Vice President 

Kansas & Missouri Regional Chairman

Simmons First National Bank 

Matthew S. Reddin  

Executive Vice President 

Private Banking Group

Simmons First National Bank 

Chris S. Roberts 

Executive Vice President

Corporate Sales

Simmons First National Bank

Garry L. Robinson  

Executive Vice President 

Southwest Missouri Community 

President & Small Business  

Lending Manager 

Simmons First National Bank 

Financial Services 

Simmons First National Bank

Steven C. Wade 

Executive Vice President 

Chief Credit Officer 

Simmons First National Bank 

Chet A. Alexander 

Senior Vice President 

Consumer Lending & Credit 

Administration 

Simmons First National Bank 

Kevin J. Archer 

Senior Vice President 

Risk Management 

Simmons First National Bank 

Victor M. Castro 

Senior Vice President 

Treasury Management 

Simmons First National Bank 

Amy W. Johnson 

Senior Vice President 

Marketing Director 

Simmons First National Bank  

James F. Stobaugh   Executive Vice President 

J. Burton Hicks 

Chief of Staff, Vice President of Mergers 

Northwest Arkansas Regional Chairman 

Simmons First National Bank 

& Acquisitions and Corporate Secretary
Simmons First National Corporation

(As of March 31, 2015)

p 17
p 17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
financial highlights

SIMMONS FIRST NATIONAL CORPORATION
CO N D EN S ED CO N SO LI DATED   BAL AN C E   S H EE TS
December 31, 2014 and 2013

(In thousands)

ASSETS

Cash and cash equivalents 

Investment securities 

     2 014 

     2013

$  335,909  

$   539,380

1,082,870 

957,965

Mortgage loans held for sale and assets held in trading accounts 

        28,252  

        18,472

Legacy loans 

Allowance for loan losses  

Loans acquired, not covered by FDIC loss share (net of discount)  

575,980 

Loans acquired, covered by FDIC loss share (net of discount)  

106,933 

  2,053,7 2 1 

1,742,638     

(29,028) 

(27,442)

515,644

146,653

Net loans 

  2,707,606  

  2,377,493

FDIC indemnification asset 

Premises and equipment 

Premises held for sale  

Foreclosed assets not covered by FDIC loss share 

22,663 

      4 8 , 79 1   

122,246 

6,486 

44,856 

1 1 9, 6 1 4

19,466

64,820

Foreclosed assets covered by FDIC loss share  

         1 1,793 

       20,585

Goodwill and other intangible assets  

Other assets  

Total assets  

130, 62 1  

149,692 

93,50 1  

123 ,0 1 3

$ 4,643,354 

$ 4,383,100

LIABILITIES AND STOCKHOLDERS’ EQUITY

Deposits:

Non-interest bearing transaction accounts  

$    889,260 

$    7 1 8,438

Interest bearing transaction accounts and savings deposits  

  2,006,2 7 1 

  1 ,862,6 1 8

Time deposits  

Total deposits  

Other borrowings  

Subordinated debentures  

Accrued interest and other liabilities  

Total liabilities 

Stockholders’ equity  

965, 1 87 

1 , 1 1 6, 5 1 1  

  3,860,718 

   3,697,567

1 1 4,682 

20,620 

153,0 1 5 

1 17,090

20,620

143 , 9 9 1 

  4,149,035 

  3,979,268 

494,3 1 9 

  403,832

Total liabilities and stockholders’ equity  

$4,643,354 

$ 4,383,100

p 18

p 19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIMMONS FIRST NATIONAL CORPORATION
CO N D EN S ED  CO N SO LI DATED   STATEM ENTS   O F  I N CO M E
December 31, 2014 and 2013

CORE EARNINGS (1)

GAAP EARNINGS

(In thousands, except per share & other data)

       2 014 

  2013  

2014  

2013

Interest income  

Interest expense  

NET INTEREST INCOME 

Provision for loan losses  

NET INTEREST INCOME AFTER

    185,035  
$ 185,035

$143,113  
$   143,1 1 3

$185,035  
$  185,035

$143,113
$  143, 1 1 3     

13,971 
   1 3 , 9 7 1 

12,263 
    12,263

171,064  
  171,064

7,245  
    7,245

130,850  
 130,850

4,118  
      4, 1 1 8

13,971 
    13,97 1

171,064  
  171,064

7,245  
     7,245

12,263

12,263

130,850
   130,850

      4 , 1 1 8

4,118

PROVISION FOR LOAN LOSSES 

163,819  
 163,819

126,732  
 126,732

163,819  
 163,819

126,732
   126,732

NON-INTEREST INCOME

Trust income  

Service charges on deposit accounts  

Other service charges and fees  

Mortgage banking income  

Investment banking income  

Credit and debit card fees  

Bank owned life insurance income  

Net gain (loss) on assets covered 

7,111  
7, 1 1 1

25,650  
25,650

3,574  
    3,574

5,342  
    5,342

1,070  
     1,070

22,866  
  22,866

1,843  
     1,843

5,842  
     5,842

18,815 
    18,815

2,997  
      2,997

4,592  
     4,592

1,811  
          1 ,8 1 1 

17,833  
17,833

1,319 
      1,3 1 9

7,111  
     7, 1 1 1

 25,650  
   25,650

3,574  
     3,574

5,342  
     5,342 

1,070  
      1,070

22,866  
   22,866

1,843  
      1,843

5,842
      5,842

18,815
     18,8 1 5

2,997
      2,997

4,592
      4,592

      1,8 1 1

1,811

17,833
     17,833

       1,3 1 9

1,319

by FDIC loss share agreements  

  20,316)  
(20,316) 

(16,188) 
     (16,188)     

(20,316)  
  (20,316)    

(16,188)
  (16,188)      

Other income  

TOTAL NON-INTEREST INCOME  

6,272 
   6, 272

53,412 
 53,412

3,788 
3,788

40,809 
  40,809

15,052 
15,052

62,192 
  62,192

3,595

3,595

40,616
   40,616

NON-INTEREST EXPENSE

Salaries and employee benefits  

Occupancy expense, net  

Furniture and equipment expense  

Other real estate and foreclosure expense  

Deposit insurance  

Merger related costs  

Other operating expenses  

TOTAL NON-INTEREST EXPENSE  

88,325  
 88,325

12,307  
   12,307

9,314  
   9, 3 1 4

4,507  
   4,507

3,354  
   3,354

-- 
--

44,167  
 44, 1 6 7

161,974  
161,974

74,078 
   74,078

10,034 
    10,034

7,623 
      7,623

1,337  
      1,337

2,482 
     2,482

 --  
--

32,242  
   32,242

127,796  
  127,796

89,210  
   89,210

12,833  
    12,833

9,325  
     9,325

4,507  
     4,507

3,354  
     3,354

7,470  
     7,470

49,022  
   49,022

175,721 
 175,721

74,078
    74,078

10,034
    10,034

7,623
      7,623

1,337
       1,337

2,482
      2,482

6,376
      6,376

32,882
    32,882

 134,812
  134,812

INCOME BEFORE INCOME TAXES  

Provision for income taxes  

55,257  
 55,257

16,550 
  16,550

39,745  
   39,745

 12,133  
    12,133

50,290  
  50,290

14,602  
    14,602

32,536
    32,536

9,305
      9,305

CORE EARNINGS (1)  

NET INCOME  

 38,707  

$27,612

$  38,707

$   27,612

$35,688  
$ 35,688

$23,231
$   23,231

DILUTED CORE EARNINGS PER SHARE (1) 

$2.29 
$      2.29

$1.69
$          1.69

DILUTED EARNINGS PER SHARE 

$  

$2.11 
 2.11

$       1.42

$1.42

(1) “Core earnings” and “diluted core earnings per share” are financial measures that exclude nonrecurring items such 
as branch right sizing and merger related costs. We believe these non-GAAP financial measures provide a meaningful 

base for period-to-period and company-to-company comparisons, which will assist investors and analysts in 

evaluating the core operating results of the Company and predicting future performance.

p 19

 
  
 
 
 
 
 
 
 
     
 
 
 
 
    
financial highlights

SIMMONS FIRST NATIONAL CORPORATION
S ELEC TED  CO N SO LI DATED   FI NAN C IAL   DATA
Years Ended December 31

(In thousands, except per share & other data)

  2014 

2013  

2012  

2011  

201 0  

$4,643,354 
$4,643,354

$4,383,100 
$4,383,100

$3,527,489 
$3,527,489

$3,320,129 
$3,320,129

$3,316,432
$3,316,432

2,736,634  
 2,736,634

2,404,935  
 2,404,935

 1,922, 1 1 9

1,922,119  

1,737,844  
   1,737,844

1,915,064
  1,915,064

3,860,718  
 3,860,7 1 8

  3,697,567

3,697,567  

2,874,163  
 2,874,1 63

2,650,397  
 2,650,397

2,608,769
2,608,769

494,319  
    494,319

    403,832

403,832  

   406,062

406,062  

407,911  
    407, 9 1 1

397,371
    397, 37 1

38,707  
      38,707

       27,6 1 2

27,612  

     26,870

26,870  

24,988  
      24,988

26,041
     26,041

2 . 1 1  

2.29 

27.38 

20.15 

0.88 

1.42  

1.69  

24.89 

19.1 3 

0.84  

9.21%  

7.24%  

9.22%  

13.02%  

1.64  

1.59  

24.55  

20.66 

0.80  

1 1.51%  

9.87%  

10.81%  

19.08%  

1.47  

1.45  

23.70  

20.09  

0.76  

2. 1 5

1. 5 1

23.01

19.36

0.76

12.29%  

1 1.98% 

10. 6 1%  

10.28% 

1 1.86%  

1 1.33% 

21.58%  

20.05%

14.10%  

20.34%  

22.83%  

2 1 .30%

59.1 5%  

48.78%  

51.70%  

35.35%

Capital ratios at period end:

Stockholders’ equity to total assets  

10.65% 

Tangible common equity to tangible assets  

8.06% 

Tier 1 leverage ratio  

Tier 1 risk-based ratio  

Total risk-based capital ratio  

Dividend payout  

8.77% 

13.43% 

14.50% 

41.7 1 % 

Financial Statement data:

Total assets 

Total loans  

Total deposits  

Total equity  

Core earnings (1)  

Per share data:

Diluted earnings  

Diluted core earnings (1) 

Book value  

Tangible book  

Dividends  

(1) “Core earnings” and “diluted core earnings per share” are financial measures that exclude nonrecurring items such as 
branch right sizing and merger related costs. We believe these non-GAAP financial measures provide a meaningful base 

for period-to-period and company-to-company comparisons, which will assist investors and analysts in evaluating the core 

operating results of the Company and predicting future performance.

p 20

p 21

 
  
 
 
 
 
 
 
 
 
 
 
2014 

2013  

2012   

2011  

201 0  

Annualized core performance ratios: (1)

Return on average assets  

Return on average equity  

0.86% 

8.79% 

Return on average tangible equity  

1 1.89% 

Net interest margin  

4.47% 

0.77%  

6.33%  

7.54%  

4.2 1 % 

0.81 %  

6.57%  

7.81 %  

3.93%  

0.76%  

0.83% 

6.1 5 %  

6.80%

7.43%  

8.26% 

3.85%  

3.78%

Efficiency ratio  

69.88% 

71.28%  

70. 1 7 %  

67.86% 

 65.28%

Asset Quality ratios: (2)

Nonperforming assets / total assets  

1.25% 

Nonperforming loans / total loans  

0.63% 

1.69%  

0.53%  

1.29%  

0.74%  

1.1 8 %  

1. 1 2 %

1.02%  

0.83%

Allowance / nonperforming loans 

 223.3 1 % 

297.89%  

231.62%  

186. 14%  

190. 1 7 %

Allowance / total loans  

Net charge-offs / average loans (3)  

1.4 1 % 

0.20% 

Net credit card charge-offs / credit card loans  

1.27% 

1.57%  

0. 1 5 %  

1.33%  

1.7 1 %  

0.26%  

1.50%  

1.9 1 %  

1.57 %

0.30%  

0.52%

2.06%  

2.37%

Other data: 

Number of financial centers (4) 

109 

Number of full time equivalent employees   1,383 

1 3 1    

1,343  

92  

1,068  

84  

1,083  

85

1,075

(1) Based on core earnings. Core earnings exclude nonrecurring items (non-GAAP).

(2) Excludes all acquired loans, including those covered by FDIC loss share agreements, and excludes acquired foreclosed 
assets covered by FDIC loss share agreements, except for their inclusion in total assets.

(3) Excluding credit cards.

(4) 2013 includes 27 financial centers that were closed on March 21, 2014 as part of the operational integration with 
Metropolitan National Bank, which was acquired by the Company on November 25, 2013.

p 21

 
  
S I M M O N S F I R S T . C O M

Corporate Headquarters 

 501 Main Street 

 Pine Bluff, AR 71601    

870.541.1000 

Little Rock Corporate Office 

425 W. Capitol Avenue, Suite 1400

Little Rock, AR 72201

501.558.3100