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The Simply Good Foods Company
Annual Report 2018

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FY2018 Annual Report · The Simply Good Foods Company
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549
_______________________________________________________

FORM 10-K
_______________________________________________________

(Mark One)

☒

o

ANNUAL  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES
EXCHANGE ACT OF 1934

For the fiscal year ended August 25, 2018

OR

TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES
EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number: 001-38115
___________________________________________________________________________________________________________

The Simply Good Foods Company
(Exact name of registrant as specified in its charter)

___________________________________________________________________________________________________________

Delaware

(State or other jurisdiction of
incorporation or organization)

82-1038121

(I.R.S. Employer Identification No.)

1225 17th Street, Suite 1000
Denver, CO 80202
(Address of principal executive offices and zip code)
(303) 633-2840
(Registrant's telephone number, including area code)
___________________________________________________________________________________________________________
Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Common Stock, par value $0.01 per share

Warrants, each exercisable for one share of Common Stock at an
exercise price of $11.50 per share

Name of each exchange
on which registered

NASDAQ Capital Market

NASDAQ Capital Market

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing
requirements for the past 90 days. Yes ☒ No ☒

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Date  File  required  to  be  submitted  pursuant  to  Rule  405  of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Yes ☒ No ☐  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will
not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or
any amendment to this Form 10-K. ☒

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  a  smaller  reporting  company,  or  an
emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company”
in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

☐  

☐   

Accelerated filer ☒

Smaller reporting company ☐
Emerging growth company ☒

 
 
 
 
 
 
 
 
 
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☒

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

The aggregate market value of the common stock held by non-affiliates of the registrant as of February 23, 2018, the last business day of the registrant's most
recently completed second fiscal quarter was approximately $452.4 million based on the closing price of $13.69 for one share of common stock, as reported
on the NASDAQ Capital Market on that date.

As of October 15, 2018, there were 80,849,248 shares of common stock, par value $0.01 per share, issued and outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Certain  portions  of  the  registrant’s  definitive  proxy  statement,  in  connection  with  its  2019  annual  meeting  of  stockholders,  to  be  filed  within

120 days after the end of fiscal year ended August 25, 2018, are incorporated by reference into Part III of this Annual Report on Form 10‑K.

 
The Simply Good Foods Company and Subsidiaries

TABLE OF CONTENTS

Business

Risk Factors

Unresolved Staff Comments

Properties

Legal Proceedings

Mine Safety Disclosures

PART I

PART II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities

Selected Financial Data

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Quantitative and Qualitative Disclosures about Market Risk

Financial Statements and Supplementary Data

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Controls and Procedures

Other Information

Directors, Executive Officers and Corporate Governance

Executive Compensation

PART III

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director Independence

Principal Accounting Fees and Services

PART IV

Exhibits, Financial Statement Schedules

Form 10-K Summary

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Item 1

Item 1A

Item 1B

Item 2

Item 3

Item 4

Item 5

Item 6

Item 7

Item 7A

Item 8

Item 9

Item 9A

Item 9B

Item 10

Item 11

Item 12

Item 13

Item 14

Item 15

Item 16

SIGNATURES

EXHIBIT INDEX

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Cautionary Note Regarding Forward Looking Statements

This report contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”).
When  used  anywhere  in  this  Annual  Report  on  Form  10-K  (this  “Report”),  the  words  “expect,”  “believe,”  “anticipate,”  “estimate,”  “intend,”  “plan”  and
similar  expressions  are  intended  to  identify  forward-looking  statements.  These  statements  relate  to  future  events  or  our  future  financial  or  operational
performance  and  involve  known  and  unknown  risks,  uncertainties  and  other  factors  that  could  cause  our  actual  results,  levels  of  activity,  performance  or
achievement to differ materially from those expressed or implied by these forward-looking statements. We caution you that these forward-looking statements
are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. You should not place undue reliance on
forward-looking statements. These statements reflect our current views with respect to future events, are based on assumptions and are subject to risks and
uncertainties.  These  forward-looking  statements  include,  among  other  things,  statements  about  our  ability  to  continue  to  operate  at  a  profit,  our  ability  to
maintain  current  operation  levels,  and  our  ability  to  maintain  and  gain  market  acceptance  for  our  products  or  new  products,  our  ability  to  capitalize  on
attractive opportunities, our ability to respond to competition and changes in the economy. Important factors could cause actual results to differ materially
from those indicated or implied by forward-looking statements such as those contained in documents we have filed with the U.S. Securities and Exchange
Commission  (the  “SEC”),  including  in  this  Report  in  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations,”  “Risk
Factors”  and  those  contained  in  subsequent  reports  we  will  file  with  the  SEC.  All  forward-looking  statements  in  this  Report  are  qualified  entirely  by  the
cautionary  statements  included  in  this  Report  and  such  other  filings.  These  risks  and  uncertainties  or  other  important  factors  could  cause  actual  results  to
differ materially from results expressed or implied by forward-looking statements contained in this Report. These forward-looking statements speak only as of
the date of this Report. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information,
future events or otherwise, and readers should not rely on the forward-looking statements as representing the Company’s views as of any date subsequent to
the date of the filing of this Report.

Explanatory Note

The Simply Good Foods Company (“Simply Good Foods”) was formed on March 30, 2017 to consummate a business combination (the "Business
Combination")  between  Conyers  Park  Acquisition  Corp.  (“Conyers  Park”)  and  NCP-ATK  Holdings,  Inc.  (“Atkins”)  which  occurred  on  July  7,  2017  (the
“Closing Date”). As a result, Simply Good Foods owns all of the equity in Atkins.

Conyers Park, a special purpose acquisition company (“SPAC”), was formed in 2016 for the purpose of effecting a merger, capital stock exchange,
asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. Simply Good Foods is listed on the NASDAQ
Capital Market under the symbol “SMPL”.

As  a  result  of  the  Business  Combination,  Simply  Good  Foods  is  the  acquirer,  and  for  accounting  purposes,  the  "Successor",  while  Atkins  is  the
acquiree, and accounting predecessor. Our financial statement presentation includes the financial statements of Atkins as “Predecessor” for periods prior to
the Closing Date and of Simply Good Foods for periods after the Closing Date, including the consolidation of Atkins. The historical financial information of
Conyers Park, prior to the Business Combination, are not reflected in the Predecessor financial statements as those amounts are considered de-minimis. As a
result of the application of the acquisition method of accounting the financial statements, the Predecessor period and the Successor period are presented on a
different  basis  of  accounting  and  are  therefore  not  comparable.  For  convenience,  we  have  also  included  under  “Item  7  -  Management’s  Discussion  and
Analysis of Financial Condition and Results of Operations” pro forma combined information for 2017 and supplemental pro forma information for 2016 that
gives effect to the Business Combination as if such transaction had been consummated on August 30, 2015. References in this Report to information provided
on a pro forma basis refer to such pro forma financial information.

Unless the context otherwise requires, “we,” “us,” “our” and the “Company” refer, for periods prior to the completion of the Business Combination,
to  Atkins  and  its  subsidiaries,  and,  for  periods  upon  or  after  the  completion  of  the  Business  Combination,  to  The  Simply  Good  Foods  Company  and  its
subsidiaries. In context, “Atkins” may also refer to the Atkins® brand.

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Item 1. Business

PART I

Simply Good Foods was formed on March 30, 2017 by Conyers Park to consummate a business combination between Conyers Park and Atkins,

which occurred on July 7, 2017. As a result, Simply Good Foods owns all of the equity in Atkins.

Our principal executive offices are located at 1225 17th Street, Suite 1000, Denver, Colorado, 80202. Our telephone number is (303) 633-2840. We

maintain a web site at www.thesimplygoodfoodscompany.com.

Overview

Simply  Good  Foods  is  a  growing  developer,  marketer  and  seller  of  branded  nutritional  foods  and  snacking  products.  Its  highly-focused  product
portfolio consists primarily of nutrition bars, ready-to-drink (“RTD”) shakes, snacks and confectionery products marketed under the Atkins®, SimplyProtein®,
Atkins Harvest Trail and Atkins Endulge® brand names. Over the past 45 years, Atkins has become an iconic American brand that for many consumers stands
for “low carb,” “low sugar” and “protein rich” nutrition. The Atkins approach focuses on a healthy nutritional approach with reduced levels of carbohydrates
and sugars and encourages the consumption of lean protein, fiber, fruits, vegetables, and good fats.

In  our  core  Atkins  snacking  business,  we  strive  to  offer  a  complete  line  of  nutrition  bars,  RTD  shakes  and  confections  that  satisfy  hunger  while
providing consumers with a convenient, “better-for-you” snacking alternative. Our sales, marketing and R&D capabilities enable us to distribute products into
a national customer base across the mass merchandiser, grocery and drug channels. We believe that Atkins’ broad brand recognition, depth of management
talent and strong cash generation position us to continue to innovate in the Atkins brand and acquire other brands, and thereby become an industry leading
snacking platform. To that end, in December 2016, Atkins completed the acquisition of Wellness Foods, Inc. (“Wellness Foods”), a Canada-based developer,
marketer  and  seller  of  the  SimplyProtein®  brand  that  is  focused  on  protein-rich  and  low-sugar  products,  which  our  management  believes  has  significant
opportunity for expansion in the U.S. In addition to snacking products, Atkins entered into a license arrangement in 2014 for frozen meals sold in the U.S. by
Bellisio Foods, Inc.

Snacking occasions are on the rise as consumers crave convenient, healthy and delicious foods, snacks and meal replacements for their on-the-go
lifestyles. We believe Atkins’ emphasis on nutrition bars and RTD shakes positions us to capitalize on consumers’ busy schedules. We believe a number of
existing and emerging consumer trends within the U.S. food and beverage industry will continue to both drive the growth of the nutritional snacking category
and increase the demand for Atkins’ product offerings. Some of these trends include increased consumption of smaller, more frequent meals throughout the
day, consumers’ strong preference for convenient, “better-for-you” snacks, consumers’ greater focus on health and wellness, and consumers’ moves toward
controlling carbohydrate and sugar consumption, as well as the trend of consumers seeking to add convenient sources of protein and fiber to their diets.

Our Strengths

Powerful brand with strong consumer awareness and loyalty. We are a leading player in the fast growing nutritional snacking category, and Atkins is
one of the leading brands with scale in both nutrition bars and RTD shakes. The Atkins iconic brand has 85% aided brand awareness with U.S. consumers
today, based on a study conducted by Atkins in January 2016. Atkins continues to add new consumers, as demonstrated by a 6% compound annual increase in
its  consumer  base  over  the  past  five  fiscal  years.  Our  highly-focused  snacking  portfolio  provides  us  with  a  leading  position  within  retailers’  nutrition  and
wellness  aisles,  resulting  in  meaningful  shelf  space.  Atkins’  ability  to  appeal  to  both  weight  management  program  consumers  and  consumers  focused  on
everyday nutritious eating makes it a highly attractive and strategic brand for a diverse set of retailers across various distribution channels.

Aligned with consumer mega trends. Increasing global concern about growing rates of obesity and weight-related diseases and other health issues has
resulted in increased scientific, media and consumer focus on nutrition. Over 100 independent, peer reviewed, clinical studies show the benefits of controlling
carbohydrates. Management believes that this focus is prompting consumers to rebalance their nutritional breakdown away from carbohydrates. In fact, 73%
of consumers are seeking to lower their carbohydrate intake according to Health Focus International. Atkins brand attributes, “low carb,” “low sugar” and
“protein  rich”  nutrition,  are  well  aligned  with  consumer  mega  trends.  In  addition,  consumers’  eating  habits  are  gradually  shifting  towards  increased
convenience, snacking and meal replacement. Our portfolio of convenient and nutritious products as well as our ongoing effort to meet consumer demands for
“cleaner labels,” which we define as products made with fewer, simpler and more recognizable ingredients, are strategically aligned with these trends.

Scalable snacking and food platform. With the highly-recognized Atkins brand as an anchor, we have been able to grow our product offerings through
our  brand  extensions  and  through  acquisitions  such  as  the  December  2016  acquisition  of  Wellness  Foods.  Our  in-house  product  development  experience,
combined with our outsourced manufacturing model, allow us to bring new products to market quickly. We pride ourselves on knowing our consumers and
mining insights that lead to new products and ideas. We believe that we have the ability to leverage our strong relationships with our retail customers and
distributors, brand building record, and category management expertise to

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help  new  products,  brands  and  brand  extensions  gain  distribution  and  consumer  recognition,  allowing  us  to  continue  to  successfully  expand  our  snacking
platform.

Asset-light  business  with  strong  cash  generation.  We  retain  core  in-house  capabilities  including  sales,  marketing,  brand  management,  customer
relationships,  product  development,  and  supply-chain  know-how,  while  partnering  with  a  diversified  pool  of  contract  manufacturers  and  distributors  to
execute manufacturing and distribution. Outsourcing these competencies allows us to focus our efforts on innovation, marketing and sales to strive to meet
consumer  demands.  Our  lean  infrastructure  allows  for  significant  flexibility  and  speed-to-market  and  minimal  capital  investment,  which  translates  into
relatively consistent and robust free cash flow generation over time, driven by strong gross margins.

Experienced leadership team. Simply Good Foods has an experienced team of industry veterans with extensive experience across multiple branded
consumer  products,  food  and  nutrition  categories.  For  example,  our  Chief  Executive  Officer  Joseph  Scalzo  has  significant  experience  operating  packaged
foods  businesses,  having  served  in  various  leadership  roles  at  Dean  Foods,  WhiteWave  Foods,  The  Gillette  Company,  The  Coca-Cola  Company,  and  The
Procter & Gamble Company. Our management team's extensive experience is complemented by the significant industry expertise of our directors James Kilts,
the former Chief Executive Officer of The Gillette Company and Nabisco, and former President of Kraft USA and Oscar Mayer, and David West, the former
Chief Executive Officer of Big Heart Pet Brands and The Hershey Company. Our management team’s deep expertise and proven track record in managing
brands and operating packaged food businesses is a key driver of our success and positions Simply Good Foods as an attractive vehicle for future long-term
growth within the snacking space and broader food category.

Our Strategies

Continue  our  advocacy,  education  and  activation  for  core  program  consumers.  Consumers  who  purchase  Atkins’  products  have  shown  a  strong
affinity  for  the  brand  as  evidenced  by  a  relatively  high  level  of  servings  per  buyer,  per  year.  Historically,  our  core  target  consumer  base  has  consisted  of
individuals participating in branded weight management programs. These consumers are our most loyal, profitable and frequent purchasers. We use targeted
television and print ads with a celebrity-based campaign that motivates the potential programmatic buyer to try the Atkins approach to weight loss. We retain
these buyers with a value-added "tool-kit" of a resource-filled website and mobile app that contains all the content necessary to follow the Atkins approach
successfully - including menu planners, shopping lists, carb counter, community support, inspirational success stories, and over 1,500 recipes. We have an
active and growing digital and social presence, using a comprehensive approach of search, banner and search engine optimization efforts. We are a leader in
social media, with a top-tier presence on Facebook, Instagram and Twitter. We also have a growing network of social influencers, who promote the Atkins
philosophy in their targeted blogs. We believe that social media is a cost-effective way of continuing to attract and retain these core consumers. We expect
that the recently improved website and mobile application will continue to attract core consumers, including millennials, to our products. We believe that our
ongoing efforts to educate consumers about the benefits of a lower carbohydrate lifestyle will further reinforce the brand to core consumers who are focused
on a programmatic approach to weight management.

Further  develop  marketing  strategy  to  reach  self-directed  low  carbohydrate  consumers.  We  intend  to  continue  to  make  focused  changes  to  our
approach  to  consumer  outreach.  According  to  an  Information  Resources,  Inc.  (“IRI”)  study,  over  50%  of  our  current  consumers  are  self-directed  low
carbohydrate eaters (not on a program diet) who buy and consume our products, despite the fact that historically, Atkins’ marketing and advertising have not
been targeted towards them. Based on a study we conducted in January 2016, we believe that the addressable market for our products is expandable from
approximately 8 million low carbohydrate, program weight management consumers to approximately 46 million consumers, including individuals focused on
self-directed weight management and those who have adopted a low carbohydrate approach to eating unrelated to weight management. Management expects
that  the  brand’s  redesigned  marketing  and  advertising,  such  as  our  food-focused  television  advertising,  will  be  effective  at  reaching  the  large  addressable
market of self-directed low carbohydrate consumers. Additionally, social media continues to be an important component of our marketing tools and we have
an active and growing presence on key social channels such as Facebook, Instagram and Twitter. During the fifty-two week period ended August 25, 2018,
Atkins had approximately 10 million new visitors to its website, www.atkins.com.

Innovate and expand the portfolio of product offerings to meet consumer demands for “cleaner labels,” higher protein products and new product
forms.  Management  expects  that  our  ongoing  efforts  to  meet  consumer  demands  for  “cleaner  labels”  will  be  effective  at  reaching  self-directed  low
carbohydrate  consumers,  who  are  focused  on  weight  management  as  part  of  overall  health,  wellness  and  “clean  eating.”  Management  is  committed  to
continually finding new and innovative formulations to reduce the number of product ingredients, as well as using “better for you” ingredients like nuts, fiber
and whey protein in its existing products, while maintaining and improving taste and quality. In addition, we intend to continue to enhance, strengthen and
expand our product offerings with new and innovative flavors and forms, simple ingredients and packaging alternatives, all while maintaining a commitment
to delivering products that meet our nutritional profile and provide the convenience that consumers crave. Our in-house research and development laboratory
allows  us  to  develop  new  products  internally  and  bring  them  to  market  quickly  through  our  contract  manufacturing  network  without  diverging  from  high
standards of taste, quality, safety and nutritional content. Additionally, we intend to satisfy developing consumer demands through the pursuit of merger and
acquisition  transactions,  such  as  the  December  2016  acquisition  of  Wellness  Foods,  a  Canada-based  developer,  marketer  and  seller  of  the
SimplyProtein® brand that

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is focused on “cleaner label,” protein-rich and low-sugar products, which our management believes have significant opportunity for expansion in the U.S.

Expand distribution in white space opportunities. In the fifty-two week period ended August 25, 2018, over 80% of Atkins’ gross sales in the U.S.
were  through  the  mass  retailer  and  grocery  distribution  channels.  Management  team  believes  there  is  opportunity  for  the  brand  to  further  penetrate  other
distribution  channels  such  as  convenience  and  club  stores.  Management  also  believes  that  the  development  of  the  SimplyProtein®  brand  will  allow  us  to
expand distribution into the natural and specialty channel. In addition, while shoppers have become heavy consumers of e-commerce purchases generally,
only  approximately  4%  of  Atkins’  gross  sales  for  the  fifty-two  week  period  ended  August  25,  2018  were  through  its  e-commerce  channel.  We  intend  to
leverage  our  brand  recognition  to  further  develop  the  distribution  channels  through  which  we  reach  consumers,  including  through  the  expansion  of  the  e-
commerce channel.

Leverage  platform  to  expand  in  attractive  food  and  snacking  categories.  Management  believes  the  fragmented  snacking  category  presents  a
substantial opportunity for consolidation and the opportunity to build, through disciplined acquisitions, a leading platform in the snacking space and broader
food category. As a leader in nutritious snacking, we believe we have the unique capability to leverage our operating platform and customer relationships to
expand beyond the Atkins brand. Our experienced management team has deep expertise in brand building to expand the business into additional brands and
products  in  the  snacking  segment.  Simply  Good  Foods  is  actively  seeking  to  identify  and  evaluate  acquisition  opportunities  to  complement  the  Atkins
platform, and sees significant opportunity for growth and synergies in complementary adjacent snacking categories such as the “better-for-you” eating space.

Our Goals

Our goal for the Atkins and Simply Protein brands is to improve global health by providing products that are consistent with how a healthier world
eats. To make this vision a reality, we strive to embed our brand as a part of everyday life through advocacy, education and innovation. For over 45 years,
Atkins  has  become  an  iconic  American  brand  that  for  many  consumers  stands  for  “low  carb,”  “low  sugar”  and  “protein  rich”  nutrition.  Our  vision  and
mission, coupled with our belief that today’s consumer is looking for sustainable, healthy long-term habits, has inspired our focus on nutritional snacking. We
believe that wellbeing is not just about weight loss or quick results, but also about a healthier approach to eating.

Our Approach to Healthy Living and Healthy Weight

Over  100  independent,  peer  reviewed,  clinical  studies  support  that  eating  the  right  foods  can  improve  health,  not  only  in  terms  of  weight
management, but also in terms of related chronic issues like diabetes and cardiovascular disease. We believe that we offer a balanced approach to nutrition
that can result in better health.

Dr. Robert Atkins, a well-known cardiologist, discovered the beneficial effects on his patients of a low carbohydrate nutritional regimen and helped
refine the understanding of human nutrition and its link to health. More people are recognizing that Atkins is the foundation of the new convention of eating
right, and that the old convention of eating excess carbohydrates and sugar has actually contributed to global obesity. Dr. Atkins limited his patients’ intake of
sugar and carbohydrates not only for the weight management benefits, but also because of the numerous other health benefits to his patients. While calorie
control plays some role in wellness, studies show that it can be far more important to know what the body does with food and its components. We believe that
controlling  the  things  that  the  human  body  turns  into  sugar  is  the  single  biggest  factor  in  eating  right.  When  there  is  too  much  sugar  and  too  many
carbohydrates in the bloodstream, the body stores them as fat. Many people do not know that starchy carbohydrates such as breads, pasta, cereal, rice and
potatoes  are  really  just  long  chains  of  sugars.  One  quarter  cup  of  raisins  has  an  equivalent  impact  on  blood  sugar  as  9.3  teaspoons  of  sugar  and  1  oz.  of
pretzels has an equivalent impact as 6.6 teaspoons of sugar. We believe that eating proteins and good fats and controlling carbohydrate consumption are the
most important parts of eating right. We believe the old conventional wisdom of "all calories are created equal", no matter how many of them are sugars, is
simply wrong—eating sugar floods the body with the wrong kind of fuel, whereas our approach aims to satisfy the body while creating more stable energy,
higher metabolism and less stored fat. The human body works better with the right fuel.

Our Products

Core Products

Our core products consist of nutrition bars, RTD shakes and confections under the Atkins and SimplyProtein brands.

Nutrition Bars. To keep on-the-go consumers energized and fueled, our nutrition bars offer a convenient and effective solution, providing consumers
with protein, fiber and a delicious taste. Atkins offers two main types of nutrition bars: Atkins Meal Bars and Atkins Snack Bars. Atkins Meal Bars contain 13
to 17 grams of protein, and are available in 13 different flavors. With 2 to 7 grams of net carbs, Atkins Snack Bars contain 5 to 12 grams of protein. Atkins
offers 14 varieties of Atkins Snack Bars.

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To add to Atkins’ portfolio of nutrition bars and snacks, in December 2016 we acquired Wellness Foods, a Canada-based company which owns the
SimplyProtein® brand. Beginning in October 2018, we began selling SimplyProtein products in select U.S. stores and online. SimplyProtein products offer
snacking solutions with simple, recognizable ingredients that contain satisfying protein and 3 grams of sugar or less. SimplyProtein crispy bars, baked bars,
and crunchy bites offer on-the-go snacks that are Non-GMO Project Verified and gluten free, with no artificial sweeteners, colors, flavors or preservatives. 

RTD Shakes. Our rich and creamy Atkins RTD shakes contain 10 to 15 grams of protein, as well as other important vitamins and minerals. Available
in a variety of flavors, including cookies and crème, café caramel and creamy chocolate, RTD shakes are made with high quality ingredients and are designed
to provide energy balance through the day. Our Plus RTD shakes contain 30 grams of protein, for our consumers seeking higher protein content. We also
recently added protein powder to our shake product lineup.

Confections. We believe our Atkins Endulge® line, which is designed to satisfy consumers’ sweet cravings, and which we call Treats, consists of
delicious desserts without all of the added sugar. Atkins offers a variety of different Treats, such as peanut butter cups and pecan caramel clusters, each with
only 1 gram of sugar or less and low net carbs, providing consumers with the option to indulge.

Other Products

Through third-party partnerships, we offer complementary Atkins branded frozen meals.

Licensed Frozen Meals. Atkins  signed  a  renewable  seven-year  license  agreement  with  Bellisio  Foods,  Inc.,  or  “Bellisio”,  effective  September  1,
2016,  to  license  its  frozen  meals  business.  Bellisio  manufactures,  distributes,  markets,  promotes  and  sells  Atkins  frozen  food  products  under  the  Atkins
licensed  marks.  These  products  include  Atkins  branded  frozen  breakfasts,  lunches  and  dinners.  With  a  large  selection  of  meal  types,  including  pizzas,
breakfast  bowls  and  more,  we  believe  our  frozen  meals  offer  a  great  way  to  learn  the  basics  of  protein  rich,  low-carbohydrate  and  low-sugar  eating  in  a
simple, convenient and delicious way. The scope of the license includes all frozen meals across all retail channels (excluding online), in the U.S., Canada and
Mexico.

Recipes. We  offer  over  1,600  protein  rich,  low-carbohydrate  and  low-sugar  recipes  designed  to  help  consumers  achieve  and  maintain  a  healthy

lifestyle, while still enjoying delicious food.

Marketing, Advertising and Consumer Outreach

Simply Good Foods believes advocacy and education are key foundations of our approach to growth. By increasing consumer awareness about the
benefits of adopting a low-carbohydrate approach to healthy eating, we are able to capture a larger audience and spread our message about the benefits of a
low-carbohydrate approach to healthy living. Accordingly, we have structured our marketing and advertising not only to promote our products, but also to
educate consumers, including through community and school health education programs.

Target Demographics

Atkins has built a large consumer following, with its weight management consumer forming the core of a much larger group of consumers looking
for a more nutritious lifestyle. These consumers are an important foundation for our business. They are loyal, profitable and frequent purchasers of Atkins’
products. Beyond this group, we believe that there is significant opportunity to expand Atkins’ marketing, education and products to consumers who are not
necessarily looking for a weight loss plan, but rather are focused more generally on long-term low-carbohydrate healthy living. We refer to these consumers
as  self-directed  low-carb  consumers.  We  believe  our  brand  is  uniquely  positioned  to  capture  both  branded  program  consumers  and  self-directed  low-carb
consumers, and as part of our growth initiatives, we direct our marketing and advertising efforts to capitalize on this significant incremental opportunity.

Branded  Program  Consumers.  We  identify  branded  program  consumers  as  those  consumers  open  to  a  weight-management  program.  These
consumers are typically of the belief that Atkins’ nutritional approach is effective, that Atkins’ food products generally make them less hungry than other
approaches and that Atkins’ snacks are an effective way to facilitate weight management. Our primary message to these consumers is that our products and
snacks enable weight management while still allowing consumers to maintain a sustainable and satisfying lifestyle. Atkins emphasizes to these consumers the
emotional benefits of healthy living - increased energy, strength and self-esteem - and the simplicity and healthiness of its program.

Self-Directed Low-Carb Consumers. We  identify  self-directed  low-carb  consumers  as  those  consumers  not  interested  in  a  directed,  programmatic
approach to weight management, but who rather are interested in low-carbohydrate and low-sugar principles. These consumers are generally of the view that
lowering  carbohydrate  and  sugar  intake  is  a  better,  healthier  way  to  eat  and  should  result  in  weight  loss  and  maintenance.  Our  primary  message  to  these
consumers is that we offer delicious low-carbohydrate food options to provide better choices for snacking and meals. Atkins emphasizes appetite appeal and a
more generalized theme of controlling carbohydrate and sugar consumption rather than weight management.

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Education and Consumer Knowledge

We believe the first step in expanding our consumer base and growing our business is educating consumers on the benefits of the Atkins approach to
eating  and  teaching  them  how  to  make  smarter  food  choices.  In  order  to  facilitate  awareness  of  the  health  benefits  of  a  low-carbohydrate,  low-sugar  and
protein rich eating approach and spread knowledge of what we believe are the dangers of a carbohydrate rich diet, we have established a variety of marketing
and advertising strategies to connect with consumers, including digital marketing and social media platforms, television advertising, celebrity endorsements
and free online consumer tracking, management and facilitation tools. We find that the more consumers know about the science behind the Atkins approach to
nutritious eating, the more likely they are to rebalance their nutrition away from carbohydrates.

Celebrity Endorsements

We utilize celebrity partnerships to increase consumer awareness of our products and serve as real-life motivational and inspirational success stories.
During 2018, we partnered with Rob Lowe to serve as our official celebrity spokesperson, which will continue through 2019. Atkins has also partnered with
other celebrities, such as Lauren Alaina and Alyssa Milano, who publicly attribute their weight loss to Atkins’ products and programs. By actively supporting
Atkins’ products and nutritional approach, these celebrities serve as a valuable resource contemporizing the Atkins brand, educating consumers, encouraging
them to learn more about Atkins and building brand awareness.

Television Advertising

In addition to digital marketing and social media, we also engage in traditional advertising through television. Atkins specifically uses television as a
means to encourage more consumers to learn about Atkins, share success stories and increase consumer awareness regarding the benefits of low-carbohydrate
and low-sugar eating approaches. In the fifty-two week period ended August 25, 2018, approximately 28% of Atkins’ U.S. Selling and Marketing expenses
were spent on television advertising.

Atkins’ Tools

We  maintain  a  dynamic  arsenal  of  educational,  nutritional  and  weight  management  tools,  including  a  mobile  app  and  tracker,  carb  counter,  meal
plans and shopping lists. We also maintain discussion boards and groups on the Atkins website and social media platforms to keep our consumers inspired,
motivated, connected and informed.

Mobile  App.  The  Atkins  mobile  app  allows  consumers  to  search,  track  and  plan  their  meals  on  their  mobile  phone  or  tablet.  The  app  includes  a
comprehensive food search, which helps consumers find nutritional information for grocery items, restaurant meals, and Atkins-friendly recipes and products.
The recently upgraded meal tracker allows consumers to track net carbs consumed based on their specific program. The progress tracker allows consumers to
record their weight, body measurements and exercise to track weight loss to date and proximity to their goal weight. In addition, the mobile app includes over
1,000 recipes, making it simple to find and prepare low-carbohydrate and low-sugar meals.

Carb Counter. On Atkins’ website, Atkins offers a user-friendly guide to count carbohydrates. The Carb Counter tracks hundreds of different foods

to assist consumers in tracking their daily carb intake. Specifically, the Carb Counter focuses on net carbs that impact blood sugar.

Meal Plans & Shopping Lists. Whether looking to cook or preferring grab-and-go, Atkins offers meal plans that fit a plethora of lifestyles. These

meal plans are easily downloaded from Atkins’ website. These meal plans outline what consumers should eat throughout the day, including snacks.

Discussion Boards and Groups. Atkins maintains discussion boards on its website so that its consumers can connect with Atkins professionals and
other members of the Atkins community. The discussion boards allow consumers to engage with Atkins professionals to receive advice and encouragement.
Groups, also available on the website, facilitate support and encouragement among consumers and allow them to connect with one another and share their
interests  and  goals.  There  are  over  100  groups  that  a  consumer  may  join,  such  as  “Vegetarians  on  Atkins,”  “Atkins  Newbies”  and  “Continuing  to  Lose
Weight”. A consumer may even start his or her own group.

Digital Marketing and Social Media

We  dedicate  a  sizeable  portion  of  our  marketing  and  advertising  spend  to  digital  marketing  channels.  We  maintain  a  registered  domain
at www.atkins.com, which serves as the primary source of information regarding Atkins’ products. In fiscal 2018, Atkins had approximately 10 million new
visitors to its website, based on internal tracking. The Atkins website is used as a platform for consumer testimonials and success stories, and as a means to
communicate simple nutrition choices that we believe can deliver a healthy holistic lifestyle and sustainable weight management.

8

We  use  social  media  platforms  extensively  for  online  collaboration  like  iPhone  and  Android  smartphone  apps,  Facebook,  Instagram  and  Twitter.
These platforms are fundamentally changing the way we engage with our consumers and allow Atkins to directly reach desirable target demographics, such as
millennials.

Facebook. We maintain an Atkins Facebook page, which we use to facilitate consumer services, distribute brand information and news, and publish
videos  and  pictures  promoting  the  brand.  We  also  conduct  regular  contests  and  giveaways.  As  of  October  2018,  Atkins  had  approximately  782  thousand
Facebook followers.

Instagram. We maintain an Atkins Instagram account, @atkinsnutritionals, which we use as motivational, inspirational and aspirational publishing,
and as an authentic representation of low-carb lifestyles. We frequently publish consumer success stories, and conduct regular contests for our consumers. As
of October 2018, Atkins had approximately 63 thousand Instagram followers.

Twitter. We maintain an active Atkins Twitter account, @atkinsinsider, which we use to disseminate trending news and information, as well as to
publish short format tips, tricks and hacks. We also engage in chats with success stories, and conduct regular contests for our consumers. As of October 2018,
Atkins had approximately 41 thousand Twitter followers.

Product Innovation

A portion of our sales is driven by new products, and as a result, we believe innovation is, and will continue to be, an important component of our
business.  We  take  a  deliberate  approach  to  new  product  development,  focusing  on  enhancing  existing  products,  innovating  flavor  and  form  varieties  and
expanding into adjacent snacking products. Our innovation model is designed to respond to competitive demands, with a primary focus on enhancing the
quality and flavor of our products while simplifying composition and reducing the number of ingredients to meet consumer demands for cleaner labels.

Our innovation strategy is based on ongoing research into consumers’ healthy lifestyle and nutritional needs. We pride ourselves on knowing our
consumers and developing products that meet their needs. Management believes that an important component of these nutritional needs is a focus on evolving
current products and creating new products with cleaner and fewer ingredients. Accordingly, we are committed to continually finding new and innovative
formulations  to  reduce  the  number  of  ingredients  in  our  products,  as  well  as  using  “better-for-you”  ingredients  like  nuts,  fiber  and  whey  protein,  while
continually improving taste and quality.

We maintain an in-house research and development team as well as market research and consumer insight capabilities. Through our research and
development  lab  in  Louisville,  Colorado,  we  control  the  brand’s  innovations  and  product  formulations  from  the  ground  up.  By  developing  new  products,
prototypes and adjacencies in-house, we facilitate our core competencies in product innovation, and enhance our speed to market.

In addition, as part of our innovation process, we collaborate with nationally recognized third-party flavor houses and product development firms for
new product development and then conduct our own proprietary consumer research to identify and improve upon new product concepts. We plan to continue
to  conduct  extensive  consumer  research  in  order  to  develop  successful  new  products  including  product  flavor  and  concept  testing,  marketing  and  trend
analysis and consumer prototype testing.

Management  also  believes  the  fragmented  snacking  category  presents  a  substantial  opportunity  for  consolidation  and  the  opportunity  to  build,
through disciplined acquisitions, a leading platform in the snacking space and broader food category. As a leader in nutritious snacking, management believes
we  have  the  unique  capability  to  leverage  our  operating  platform  and  customer  relationships  to  expand  beyond  the  Atkins  brand.  Our  experienced
management team has deep expertise in brand building to expand the business into additional brands and products in the snacking segment. Simply Good
Foods  is  actively  seeking  to  identify  and  evaluate  new  acquisition  opportunities  to  complement  the  Atkins  platform,  and  sees  significant  opportunity  for
growth and synergies in complementary adjacent snacking categories such as sports/active and adult nutritional snacks, salty snacks and protein snacks, as
well as in the “better-for-you” eating space.

Intellectual Property

We  own  numerous  domestic  and  international  trademarks  and  other  proprietary  rights  that  are  important  to  our  business.  Depending  upon  the
jurisdiction, trademarks are valid as long as they are used in the regular course of trade and/or their registrations are properly maintained. We believe the
protection  of  our  trademarks,  copyrights,  patents,  domain  names,  trade  dress  and  trade  secrets  are  important  to  our  success.  We  aggressively  protect  our
intellectual property rights by relying on a combination of watch services and trademark, copyright, patent, trade dress and trade secret laws, and through the
domain name dispute resolution system. Atkins domain name is www.atkins.com, which has traffic of approximately 10 million new visitors in 2018 based on
internal estimates. We also own virtually all of the recipes and specifications to our products.

9

Competition

We  compete  primarily  with  nutritional  snacking  brands  in  large  retail  environments.  The  nutritional  snacking  industry  is  fragmented  and  highly

competitive, and includes a number of diverse competitors.

Our  identified  competitors  include,  but  are  not  limited  to,  CLIF  Bar,  KIND  bars,  Special  K,  Slimfast,  Muscle  Milk,  Premier  Nutrition,  Quest

Nutrition and thinkThin.

We believe that the principal competitive factors in the nutritional snacking and weight management industries are:

•

•

•

•

•

ingredients;

taste;

low-carbohydrate, low-sugar, protein rich versus other nutritional approaches;

convenience;

brand awareness and loyalty among consumers;

• media spending;

•

•

•

product variety and packaging;

access to retailer shelf space; and

access to Walmart Stores, Inc. retail locations, a significant customer generating approximately 43% of our sales in fiscal year 2018.

We believe that we currently compete effectively with respect to each of these factors. However, a number of companies in the nutritional snacking
and weight management industry have greater financial resources, more comprehensive product lines, broader market presence, longer standing relationships
with distributors and suppliers, longer operating histories, greater distribution capabilities, stronger brand recognition and greater marketing resources than we
have.

Supply Chain

We  operate  an  asset-light  business  model.  For  the  manufacture  of  our  products,  we  subcontract  with  contract  manufacturers,  and  as  a  result,  our
operations  are  highly  flexible  and  require  minimal  capital  expenditure.  The  supply  chain  for  our  international  business  also  uses  exclusively  contract
manufacturers, and is completely separate from our North American supply chain, which is described below.

U.S.  Supply  Chain.  Our  products  are  shipped  directly  to  one  central  warehouse,  which  is  a  leased  warehouse  managed  by  a  third-party  logistics
provider who then distributes products to customers. In addition, our use of demand forecasting and vendor-managed inventory systems enable us to meet
shipping demands, ensure timely delivery of orders and offer service levels to our customers.

Sourcing. The principal ingredients to manufacture our products include chocolate and other coatings, dairy, proteins, soy and nuts. Our packaging
supplies consist of flexible film, cartons, tetra paper and corrugate. All of our core ingredients are purchased according to rigorous standards to assure food
quality and safety. These core ingredients are generally available in adequate quantities from suppliers. We visit with major suppliers to source competitively
priced, quality ingredients that meet our standards. We manage actively the cost of some ingredients including milk protein concentrate, chocolate coatings,
some nuts, soy crisps and liquid soy.

Manufacturing.  We  rely  on  contract  manufacturers  to  manufacture  our  products.  The  contract  manufacturers  schedule  and  purchase  ingredient
inventory independently, according to parameters set in their contracts and forecasts we provide. Our contract manufacturers are regularly audited by third
parties and are required to follow rigorous food safety guidelines. We believe our contract manufacturers have capacity to meet our anticipated supply needs,
although  short  term  high  demand  can  cause  disruptions.  We  monitor  both  near-term  and  long-term  capacity  as  well  as  fulfillment  rates  and  overall
performance of our manufacturing partners and qualify alternate suppliers as needed. We receive finished products from our contract manufacturers, which
includes  all  packaging  and  ingredients  used,  as  well  as  an  agreed-upon  tolling  charge  for  each  item  produced.  These  finished  products  are  then  shipped
directly to our distribution center in Greenfield, Indiana.

U.S. Storage. We have one leased distribution center in Greenfield, Indiana, referred to as the Distribution Center, where we store all finished goods.

The Distribution Center has approximately 423,000 square feet of floor space.

Distribution. Our logistics provider distributes the finished goods through regional truckloads, which first flow through regional terminals. At the
terminals, our orders are consolidated with other customer orders. The finished goods are then distributed to retailer distribution centers. The regular weekly
shipments and consolidation have diminished our costs. We manage approximately 45% of outgoing volume by writing our own orders to retailer distribution
centers and maintaining agreed finished goods inventory levels at their warehouse(s).

10

Retailers. We have a wide variety of customers across the mass, food, club, drug and e-commerce channels. Besides Walmart Stores, Inc., our largest
customer representing approximately 43% of consolidated sales of Simply Good Foods in fiscal year 2018, no other customer represents more than 10% of
sales.

E-Commerce.  We  aim  to  ensure  that  our  consumers  may  access  our  brand  in  the  way  that  best  suits  their  lifestyles  by  offering  home  delivery  of

Atkins’ snacking products. We sell our products on Atkins.com as well as Amazon.com.

Food Safety and Quality. Food safety and quality is a top priority and we dedicate substantial resources to ensure that consumers receive safe, high
quality  food  products.  Our  products  are  manufactured  in  facilities  that  have  programs  and  controls  in  place  regarding  consistent  quality  and  food  safety.
Product attributes, such as taste, aroma, texture and appearance are regularly monitored. Good Manufacturing Practices, or GMP, and comprehensive food
safety programs are designed to produce a safe, wholesome product. Our suppliers are required to have equally robust processes in place and confirm their
compliance with product specifications with Letters of Guaranty and Certificates of Analysis for shipments of core ingredients to be used in our products.
Finally, random samples of finished goods are regularly sent to a third-party laboratory for testing.

International. Our products are sold in North America and 65 countries globally. Our top international sales are in Australia/New Zealand and the
Netherlands. For the fifty-two week period ended August 25, 2018, international net sales represented approximately 6% of total net sales. Our international
supply chain is self-sufficient and run by a lean team solely focused on international operations. Similar to U.S. operations, international operations utilize
contract  manufacturers  for  products,  and  distributors  for  distributions  and  sales.  See  Item  1A.  “Risk  Factors”  for  risks  associated  with  our  international
operations, and see Note 16, Segment and Customer Information, of the Consolidated Financial Statements included in Item 8 of this Report for additional
information about our geographic areas.

Atkins’ History

Dr. Robert Atkins was a cardiologist who discovered that by controlling carbohydrate consumption in his patients, he could improve their health and
lower  their  weight.  In  1972,  Dr.  Robert  Atkins  published  a  book,  Dr.  Atkins’  Diet  Revolution,  and  became  famous  as  a  diet  doctor.  He  also  founded  a
company, Atkins Nutritionals, to make food products that were consistent with his approach to nutrition. In the 1980s and 1990s, Atkins was a doctor-founded
diet brand. In 2003, Atkins was acquired from its founders by Parthenon and Goldman Sachs Capital Partners. In the early 2000s, in the midst of the low carb
diet craze, the Atkins diet was the most popular diet in the U.S., with one in two adults claiming they were using Atkins for weight loss. The strategy pursued
by management at that time was to proliferate the brand into numerous categories within the grocery store. Atkins launched over 1,100 SKUs in categories
such as bread, macaroni and cheese, ice cream, barbecue sauce, vitamin pills and supplements—categories well beyond Atkins’ core snacking business. As
the low carb diet craze faded, those new products did not sell well and Atkins filed for bankruptcy in 2005. Atkins re-emerged from bankruptcy in 2006, and
was subsequently acquired by North Castle Partners in 2007. Atkins repositioned the business based on two strategies: a focus on core, programmatic weight
loss consumers, and a focus on healthy snacking. Roark Capital Group (“Roark“) acquired Atkins in 2010. Atkins positioned the brand to consumers as a
balanced approach to weight loss and upgraded the snacking products to improve taste and expand flavor variety. Supported by increased levels of marketing
spending, those strategies resulted in eight consecutive years of U.S. Multi-Outlet Retail Sales growth. In 2016, Atkins evolved its strategy to continue to
target consumers focused on a programmatic approach to weight loss, while adding a new target consumer: self-directed low carbohydrate consumers, who
prefer a self-directed, rather than programmatic, approach to nutrition. Since 2016, Atkins has purposefully and thoughtfully broadened the brand, positioning
toward a healthier approach to eating, while focusing on the core snacking business.

Seasonality

We  have  experienced  in  the  past,  and  expects  to  continue  to  experience,  seasonal  fluctuations  in  sales  as  a  result  of  consumer  spending  patterns.
Historically, sales have been greatest in the first calendar quarter as we sell product to retail locations, which sell to consumers in the second fiscal quarter,
primarily driven by the post-holiday resolution season. We have also seen minimal seasonality in the summer and back-to-school shopping seasons in the
third and fourth fiscal quarters, respectively. The period of the lowest sales has historically been the fourth fiscal quarter. We believe these consumer spending
patterns are driven primarily by the predisposition of consumers to adjust their approach to nutrition at certain times of the year as well as the timing of our
advertising linked with key customer retail-driven promotion windows.

Research and Development

Our  research  and  development  activities  primarily  consist  of  generating  and  testing  new  product  concepts,  new  flavors  and  packaging  and  are
primarily internal. We expense research and development costs as incurred as they primarily relate to compensation, facility costs and purchased research and
development  services,  materials  and  supplies.  Research  and  development  costs  are  included  in  General  and  administrative  expenses  in  our  Consolidated
Statements of Operations and Comprehensive Income (Loss). Our total research and development expenses were $2.5 million for the fifty-two week period
ended  August  25,  2018, $0.4 million  for  the  successor  period  from  July  7,  2017  through  August  26,  2017,  $1.9 million  for  the  predecessor  period  from
August 28, 2016 through July 6, 2017 and $2.1 million for the fifty-two week period ended August 27, 2016.

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Segments

Our business is organized around one reportable segment that sells its branded nutritional foods and snacking products designed around the nutrition
principles of the Atkins eating approach, which is based on our go-to-market strategies, the objectives of the business and how our chief decision maker, the
CEO, monitors operating performance and allocates resources. See Note 16, Segment and Customer Information, of the Consolidated Financial Statements
included in Item 8 of this Report for additional information.

Employees

As of August 25, 2018, we had 141 employees, including international employees. None of the U.S. employees are represented by a labor union or

are covered by a collective bargaining agreement. We believe that we have good relations with our employees.

Regulation and Compliance

Along with contract manufacturers, brokers, distributors, ingredients and packaging suppliers, Simply Good Foods is subject to laws and regulations
in the United States promulgated by federal, state and local government authorities. In the United States, the federal agencies governing the manufacture,
distribution  and  advertising  of  products  including,  among  others,  the  U.S.  Federal  Trade  Commission  (“FTC”),  the  U.S.  Food  and  Drug  Administration
(“FDA”),  the  United  States  Department  of  Agriculture  (“USDA“),  the  U.S.  Environmental  Protection  Agency  and  the  Occupational  Safety  and  Health
Administration and similar state and local agencies. Under various statutes, these agencies, among other things, prescribe the requirements and establish the
standards  for  quality  and  safety  and  regulate  marketing  and  advertising  to  consumers.  Certain  of  these  agencies,  in  certain  circumstances,  must  not  only
approve products, but also review the manufacturing processes and facilities used to produce these products before they can be marketed in the United States.

Simply Good Foods is subject to labor and employment laws, laws governing advertising, privacy laws, safety regulations and other laws, including
consumer  protection  regulations  that  regulate  retailers  or  govern  the  promotion  and  sale  of  merchandise.  Our  operations,  and  those  of  our  contract
manufacturers, distributors and suppliers, also are subject to various laws and regulations relating to environmental protection and worker health and safety
matters. We continue to monitor their development and our compliance.

Food-Related Regulations

As a manufacturer and distributor of food products, we are subject to a number of food-related regulations, including the Federal Food, Drug and
Cosmetic  Act  and  regulations  promulgated  thereunder  by  the  FDA.  This  comprehensive  regulatory  framework  governs  the  manufacture  (including
composition and ingredients), labeling, packaging and safety of food in the United States. The FDA:

•

•

•

regulates manufacturing practices for foods through its current good manufacturing practices regulations;

specifies the standards of identity for certain foods, including many of the products we sell; and

prescribes the format and content of certain information required to appear on food product labels

We are subject to the Food Safety Modernization Act of 2011, which, among other things, mandates that the FDA adopt preventative controls to be
implemented by food facilities in order to minimize or prevent hazards to food safety. We are subject to numerous other federal, state and local regulations
involving such matters as the licensing and registration of manufacturing facilities, enforcement by government health agencies of standards for our products,
inspection of our facilities and regulation of our trade practices in connection with the sale of food products.

Environmental Regulations

We are subject to various state and federal environmental laws, regulations and directives, including the Food Quality Protection Act of 1996, the
Clean  Air  Act,  the  Clean  Water  Act,  the  Resource  Conservation  and  Recovery  Act,  the  Federal  Insecticide,  Fungicide  and  Rodenticide  Act  and  the
Comprehensive Environmental Response Compensation and Liability Act of 1980, as amended.

We  believe  that  we  are  in  material  compliance  with  the  environmental  regulations  applicable  to  our  business.  We  do  not  expect  the  cost  of  our
continued  compliance  to  have  a  material  impact  on  our  capital  expenditures,  earnings,  cash  flows  or  competitive  position  in  the  foreseeable  future.  In
addition, any asset retirement obligations are not material.

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Labeling Regulations

We are subject to various labeling requirements with respect to our products at the federal, state and local levels. At the federal level, the FDA has
authority to review product labeling, and the U.S. Federal Trade Commission (“FTC”) may review labeling and advertising materials, including online and
television advertisements, to determine if advertising materials are misleading. We are also subject to various state and local consumer protection laws. We
believe we are in material compliance with all labeling laws and regulations applicable to our business.

Available Information

We file annual, quarterly and current reports, proxy statements and other information with the SEC.

You may read and copy any reports, statements or other information that we file with the SEC at the SEC’s Public Reference Room at 100 F Street,
N.E., Washington D.C. 20549. You can request copies of these documents, upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at
1-800-SEC-0330 for further information on the operation of the Public Reference Room.

We file our reports with the SEC electronically through the SEC’s Electronic Data Gathering, Analysis and Retrieval (“EDGAR”) system. The SEC
maintains an Internet site that contains reports, proxy and information statements and other information regarding companies that file electronically with the
SEC through EDGAR. The address of this Internet site is www.sec.gov.

We also make available free of charge through our website at www.thesimplygoodfoodscompany.com our Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934, as amended, as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. We are not,
however, including the information contained on our website, or information that may be accessed through links on our website, as part of, or incorporating
such information by reference into, this Form 10-K.

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Item 1A. Risk Factors

An investment in our securities involves a high degree of risk. You should carefully consider the risks described below before making an investment
decision. Our business, prospects, financial condition or operating results could be harmed by any of these risks, as well as other risks not currently known to
us or that we currently consider immaterial. The trading price of our securities could decline due to any of these risks, and, as a result, you may lose all or part
of your investment.

We may not be able to compete successfully in the highly competitive nutritional snacking industry.

The nutritious snacking industry is large and intensely competitive because consumers are seeking simpler, “cleaner” and more sustainable eating
habits. Our business is committed to providing people a more nutritious way to eat. As a result, we compete in the nutritional snacking industry, which is
included in the general snack foods industry. Competitive factors in the nutritional snacking industry include product quality, taste, brand awareness among
consumers, nutritional content, simpler and less processed ingredients, innovation of “on-trend” snacks, variety of snacks offered, grocery aisle placement,
access  to  retailer  shelf  space,  price,  advertising  and  promotion,  product  packaging  and  package  design.  We  compete  in  this  market  against  numerous
multinational, regional and local companies principally on the basis of our low-carb, low-sugar and protein-rich nutritional content, product taste and quality,
our brand recognition and loyalty, marketing, advertising, price and the ability to satisfy specific consumer dietary needs. An increasing focus on healthy and
simpler products in the marketplace will likely increase these competitive pressures within the category in future periods.

Our  competitors  in  the  nutritional  snacking  industry  include  companies  selling  branded  weight  loss  programs  who  support  these  programs  by
offering  a  wide  variety  of  diet  foods,  meal  replacement  bars,  shakes  and  nutritional  supplements,  and  through  the  promotion  of  weight  loss  and  weight
management approaches such as paleo, vegan, gluten free, vegetarian and others. Views towards nutritional snacking, weight loss and management, and other
nutritional approaches, are cyclical and trendy in nature, with constantly changing consumer perceptions. In addition to remaining competitive through the
quality of our products, consumer perceptions of the Atkins’ weight management approach and the effectiveness of a low-carb, low-sugar and protein-rich
eating approach must continue to be viewed favorably, or our business and reputation may be materially and adversely affected. If other weight management
approaches  become  more  popular,  or  are  generally  perceived  to  be  more  effective  than  Atkins,  we  may  not  be  able  to  compete  effectively.  Some  of  our
competitors have substantially greater resources than us and sell brands that may be more widely recognized than Atkins’ brands. Our current and potential
competitors may offer products similar to our products, a wider range of products than we offer, and may offer such products at more competitive prices than
we do. Local or regional markets often have significant additional competitors, many of whom offer products similar to ours and may have unique ties to
regional or national retail chains. Any increased competition from new entrants into the nutritional snacking industry or any increased success by existing
competition could result in reductions in our sales, require us to reduce our prices, or both, which could materially and adversely affect our business, financial
condition and results of operations.

If we fail to successfully implement our growth strategies on a timely basis, or at all, our ability to increase our revenue and operating profits could be
materially and adversely affected.

Our future success depends, in large part, on our ability to implement our growth strategies effectively, including expanding on a low carb, low-sugar
and protein-rich healthy lifestyle while maintaining the traditional identity of our brands and the loyalty of our consumers. However, we may not succeed in
implementing  our  growth  strategies  effectively.  In  December  2016,  we  transitioned  from  a  single-  to  multi-brand  portfolio  with  the  addition  of  Wellness
Foods  and  the  addition  of  the  SimplyProtein®  brand.  We  expect  to  focus  on  nutritional  snacking  in  the  future  and  intend  to  add  additional  brands  to  our
product portfolio. As a multi-brand business, we face increased complexities and greater uncertainty with respect to consumer trends and demands than as a
single-brand business. Our ability to successfully expand our nutritional snacking brands and other growth strategies depends on, among other things, our
ability to identify, and successfully cater to, new demographics and consumer trends, develop new and innovative products, identify and acquire additional
product lines and businesses, secure shelf space in grocery stores, wholesale clubs and other retailers, increase consumer awareness of our brands, enter into
distribution  and  other  strategic  arrangements  with  third-party  retailers  and  other  potential  distributors  of  our  products,  and  compete  with  numerous  other
companies and products. In addition, self-directed lifestyle consumers of products may have different preferences and spending habits than the consumers of
traditional weight loss products. We may not be successful in reaching and maintaining the loyalty of new consumers to the same extent, or at all, as we have
with  our  historical  consumers.  Traditional  weight  management  consumers  actively  on  the  Atkins  program  represent  approximately  15%  of  our  current
consumer base whereas the remaining 85% of our consumers are not currently on a program diet. We may not be successful in evolving our advertising and
other efforts to appeal to both our branded weight loss consumers and self-directed healthy lifestyle consumers. If we are unable to identify and capture new
audiences  and  demographics,  our  ability  to  successfully  integrate  additional  brands  will  be  adversely  affected.  Accordingly,  we  may  not  be  able  to
successfully  implement  our  growth  strategies,  expand  our  brands,  or  continue  to  maintain  growth  in  our  sales  at  our  current  rate,  or  at  all.  If  we  fail  to
implement our growth strategies or if we invest resources in growth strategies that ultimately prove unsuccessful, our sales and profitability may be negatively
impacted, which would materially and adversely affect our business, financial condition and results of operations.

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If we do not continually enhance our brand recognition, increase distribution of our products, attract new customers to our brands and introduce new
and innovative products, either on a timely basis or at all, our business may suffer.

The  nutritional  snacking  industry  is  subject  to  rapid  and  frequent  changes  in  consumer  demands.  Because  consumers  are  constantly  seeking  new
products and strategies to achieve their healthy eating goals, our success relies heavily on our ability to continue to develop and market new and innovative
products and extensions. New product sales represent a growing and important portion of our net sales. In order to respond to new and evolving consumer
demands, achieve market acceptance and keep pace with new nutritional, weight management, technological and other developments, we must constantly
introduce new and innovative products into the market, some of which may not be accepted by consumers, may be sent to market prematurely or may not be
consistent with our quality and taste standards. Accordingly, we may not be successful in developing, introducing on a timely basis or marketing any new or
enhanced products. If we are unable to commercialize new products, our revenue may not grow as expected, which would materially and adversely affect our
business, financial condition and results of operations.

We rely on sales to a limited number of retailers for a substantial majority of our net sales, and the loss of one or more such retailers may harm our
business. In addition, we maintain “at will” contracts with these retailers, which do not require recurring or minimum purchase amounts of our products.

A  substantial  majority  of  our  sales  are  generated  from  a  limited  number  of  retailers.  Sales  to  our  largest  retailer,  Walmart,  Inc.  (“Walmart”),
represented approximately 43% of sales in fiscal year 2018. Although the composition of our significant retailers may vary from period-to-period, we expect
that most of our net sales will continue to come from a relatively small number of retailers for the foreseeable future. These retailers may take actions that
affect us for reasons that we cannot anticipate or control, such as their financial condition, changes in their business strategy, operations, the perceived quality
of  their  products  and  the  introduction  of  competing  products.  There  can  be  no  assurance  that  Walmart  or  our  other  significant  retailers  will  continue  to
purchase our products in the same quantities or on the same terms as in the past, particularly as increasingly powerful retailers continue to demand lower
pricing.

Our retailers typically do not provide us with firm, long- or short-term volume purchase commitments. As a result, we could have periods with little
to no orders for our products while still incurring costs related to workforce maintenance, marketing, general corporate and debt service. Furthermore, despite
operating  in  different  channels,  our  retailers  sometimes  compete  for  the  same  consumers.  As  a  result  of  actual  or  perceived  conflicts  resulting  from
competition, retailers may take actions that negatively affect us. We may not be able to find new retailers to supplement our revenues in periods when we
experience  reduced  purchase  orders,  or  recover  fixed  costs  as  a  result  of  experiencing  reduced  purchase  orders.  Periods  of  reduced  purchase  orders  could
materially and adversely affect our business, financial condition and results of operations.

Conversely, from time to time, we may experience unanticipated increases in orders of our products from these retailers that can create supply chain
problems and may result in unfilled orders. If we are unable to meet increased demand for our products, our reputation with these retailers may be harmed.
Unanticipated fluctuations in product requirements could result in fluctuations in our results from quarter-to-quarter. Consolidation among retailers may also
materially and adversely affect our results. An increase in the concentration of our sales to large customers may negatively affect our profitability due to the
impact of higher shelving fees and reduced volumes of product sold. Furthermore, as retailers consolidate or account for a larger percentage of our sales, they
may reduce the number of branded products they offer in order to accommodate private label products and pressure us to lower the prices of our products.

Our growth may be limited if we are unable to add additional shelf or retail space for our products.

Our results depend on our ability to drive revenue growth, in part, by expanding the distribution channels for our products. Our ability to do so may
be limited by an inability to secure new retailers, or additional shelf and retail space for our products. Shelf and retail space for nutritional snacks is limited
and subject to competitive and other pressures. There can be no assurance that retailers will provide sufficient, or any, shelf space, nor that online retailers will
provide online access to their platform to enable us to meet our growth objectives.

Unattractive shelf placement and pricing may put our products at a disadvantage compared to those of our competitors. Even if we obtain shelf space
or preferable shelf placement, our new and existing products may fail to achieve the sales expectations set by our retailers, potentially causing these retailers
to remove our products from their shelves. Additionally, an increase in the quantity and quality of private-label products in the product categories in which we
compete  could  create  more  pressure  for  shelf  space  and  placement  for  branded  products  within  each  such  category,  which  could  materially  and  adversely
affect our sales.

Changes  in  consumer  preferences,  perceptions  of  healthy  food  products  and  discretionary  spending  may  negatively  impact  our  brand  loyalty  and  net
sales, and materially and adversely affect our business, financial condition and results of operations.

We focus on products that are, or that we believe are, perceived to have positive effects on health, and compete in a market that relies on innovation
and  evolving  consumer  preferences.  The  processed  food  industry  in  general,  and  the  nutritional  snacking  industry  in  particular,  is  subject  to  changing
consumer trends, demands and preferences. Emerging science, Atkins’ nutritional approach and theories regarding health are constantly evolving. Products or
methods of eating once considered healthy may become disfavored by consumers, scientifically

15

disproven or no longer be perceived as healthy. Trends within the food industry change often and our failure to anticipate, identify or react to changes in these
trends could, among other things, lead to reduced consumer demand, shelf or retail space and price reductions, and could materially and adversely impact our
business, financial condition and results of operations. Additionally, certain ingredients used in our products may become negatively perceived by consumers,
resulting in reformulation of existing products to remove such ingredients, which may negatively affect the taste or other qualities of our products. Factors
that may affect consumer perception of healthy products include dietary trends and attention to different nutritional aspects of foods, concerns regarding the
health  effects  of  specific  ingredients  and  nutrients,  trends  away  from  specific  ingredients  in  products  and  increasing  awareness  of  the  environmental  and
social effects of product production.

Consumer perceptions of the nutritional profile of low-carb, low-sugar and protein-rich eating practices and products may shift and consumers may
no  longer  perceive  products  with  fewer  carbohydrates,  higher  levels  of  protein,  higher  levels  of  fat  and  additional  fiber  as  healthy.  Approaches  regarding
weight management and healthy lifestyles are the subject of numerous studies and publications, often with differentiating views and opinions, some of which
may  be  adverse  to  us.  Conflicting  scientific  information  on  what  constitutes  good  nutrition,  diet  fads  and  other  weight  loss  trends  may  materially  and
adversely affect our business from time to time. Our success depends, in part, on our ability to anticipate the tastes and dietary habits of consumers and other
consumer  trends  and  to  offer  products  that  appeal  to  their  needs  and  preferences  on  a  timely  and  affordable  basis.  A  change  in  consumer  discretionary
spending, due to economic downturn or other reasons may also materially and adversely affect our sales, and our business, financial condition and results of
operations.

The  loss  of,  a  disruption  in  or  an  inability  to  efficiently  operate  our  fulfillment  network  could  materially  and  adversely  affect  our  business,  financial
condition and results of operations.

For our U.S. operations, we utilize a single distribution center in Greenfield, Indiana. Substantially all of our inventory is shipped directly to our
retailers  from  this  center  by  a  third-party  operator.  We  rely  significantly  on  the  orderly  operation  of  this  center.  If  complications  arise,  or  if  the  facility  is
damaged  or  destroyed,  our  ability  to  deliver  inventory  on  a  timely  basis  will  be  significantly  impaired,  which  could  materially  and  adversely  impact  our
business.

We rely on a single-sourced logistics provider for distribution and product shipments in the United States. Our utilization of delivery services for
shipments  is  subject  to  risks  that  may  impact  the  ability  to  provide  delivery  services  that  adequately  meet  our  shipping  needs  including  increases  in  fuel
prices,  employee  strikes  and  inclement  weather.  From  time  to  time,  we  may  change  third-party  transportation  providers  and  we  could  face  logistical
difficulties that could adversely affect deliveries. In addition, we could incur costs and expend resources in connection with such change, and fail to obtain
terms as favorable as those we currently receive.

Disruptions at our distribution facility or in our operations due to natural or man-made disasters, fire, flooding, terrorism or other catastrophic events,

system failure, labor disagreements or shipping problems may result in delays in the delivery of products to retailers.

Shortages or interruptions in the supply or delivery of our core ingredients, packaging and products could materially and adversely affect our operating
results  as  we  rely  on  a  limited  number  of  third-party  suppliers  to  supply  our  core  ingredients  and  a  limited  number  of  contract  manufacturers  to
manufacture our products.

The core ingredients used in manufacturing our products include soy, nuts, dairy and cocoa. We rely on a limited number of third party suppliers to
provide  these  ingredients,  a  portion  of  which  are  international  companies.  There  may  be  a  limited  market  supply  of  any  of  these  core  ingredients.  Any
disruption in supply could materially and adversely affect our business, particularly our profitability and margins. Events that adversely affect our suppliers
could impair our ability to obtain core ingredient inventories in the quantities desired. Such events include problems with our suppliers’ businesses, finances,
labor  relations,  ability  to  import  core  ingredients,  costs,  production,  insurance,  reputation  and  weather  conditions  during  growing,  harvesting  or  shipping,
including flood, drought, frost and earthquakes, as well as man-made disasters or other catastrophic occurrences.

Our  financial  performance  depends  in  large  part  on  our  ability  to  purchase  core  ingredients  and  packaging  in  sufficient  quantities  at  competitive
prices.  We  may  not  have  continued  supply,  pricing  or  exclusive  access  to  core  ingredients  and  packaging  from  these  sources.  Any  of  our  suppliers  could
discontinue or seek to alter their relationships with us. We may be adversely affected by increased demand for our specific core ingredients, a reduction in
overall  supply  of  required  core  ingredients,  suppliers  raising  their  prices,  and  increases  in  the  cost  of  packaging  and  distributing  core  ingredients.
Additionally,  we  may  be  adversely  affected  if  suppliers  stop  selling  to  us  or  enter  into  arrangements  that  impair  their  abilities  to  provide  us  with  core
ingredients.

We rely on a limited number of contract manufacturers to manufacture our products. If any of these manufacturers experience adverse effects on
their  businesses  or  are  unable  to  continue  manufacturing  our  products  at  required  levels,  on  a  timely  basis,  or  at  all,  we  may  be  forced  to  seek  other
manufacturers.  In  addition,  our  contract  manufacturers  independently  contract  for  and  obtain  some  of  the  core  ingredients  in  our  products.  If  contract
manufactures  are  unable  to  obtain  these  core  ingredients  in  the  required  amounts  or  at  all,  their  ability  to  manufacture  our  products  would  be  adversely
affected. It could take a significant period of time to locate and qualify such alternative production sources. We may not be able to identify and qualify new
manufacturers in a timely manner that could allocate sufficient capacity to meet our requirements, which could adversely affect our ability to make timely
deliveries of products. Furthermore, we may be unable to negotiate pricing or other

16

terms  with  existing  or  new  manufacturers  as  favorable  as  what  we  currently  enjoy.  In  addition,  there  is  no  guarantee  a  new  manufacturing  partner  could
accurately replicate the production process and taste profile of the existing products.

We are subject to risks associated with protection of our trade secrets by our third party contract manufacturers. If our contract manufacturers fail to
protect our trade secrets, either intentionally or unintentionally, our business, financial condition and results of operations could be materially and adversely
affected. If we experience significant increased demand for our products, or need to replace an existing supplier or manufacturer, additional supplies of core
ingredients or manufacturers may not be available when required, on acceptable terms, or at all. Suppliers may not allocate sufficient capacity to meet our
requirements, fill our orders in a timely manner or meet our strict quality standards. Even if our existing suppliers and manufacturers are able to expand their
capacities to meet our needs, or we are able to find new sources of core ingredients or new contract manufacturers, we may encounter delays in production,
inconsistencies  in  quality  and  added  costs.  We  may  not  be  able  to  pass  increased  costs  onto  the  consumer  immediately,  if  at  all,  which  may  decrease  or
eliminate  our  profitability.  Any  manufacturing  and/or  supply  disruptions  or  cost  increases  could  have  an  adverse  effect  on  our  ability  to  meet  consumer
demand for our products and result in lower net sales and profitability, both in the short and long term.

We rely in part on our third-party contract manufacturers to maintain the quality of our products. The failure or inability of contract manufacturers to
comply with the specifications and requirements of our products could result in product recall, which could materially and adversely affect our reputation and
subject us to significant liability should the consumption of any of our products cause or be claimed to cause illness or physical harm. Our products implicate
risks  such  as  product  contamination,  spoilage,  product  tampering,  other  adulteration,  mislabeling  and  misbranding.  We  also  license  certain  products  that
contain our brand and logo, but which are produced and distributed exclusively by third parties of whom we have limited control. In addition, we do not own
our warehouse facility, but it is managed for us by a third party.

Under  certain  circumstances,  we  may  be  required  to,  or  may  voluntarily,  recall  or  withdraw  products.  For  example,  in  2016,  as  part  of  a  larger
national  recall  by  several  other  food  companies,  we  incurred  losses,  including  recalled  product  as  a  result  of  potential  contamination  from  an  ingredient
supplied to one of our third-party manufacturers at their manufacturing center. While the contamination did not result in any consumer illness, and we were
indemnified for a substantial portion of our direct product loss, the recall may have damaged our reputation. A widespread recall or withdrawal of any of ours
or Atkins’ licensed products may negatively and significantly impact our sales and profitability and could result in significant losses depending on the costs of
the recall, destruction of product inventory, reduction in product availability, and reaction of competitors and consumers.

We may be subject to claims or lawsuits, including class actions lawsuits (which could significantly increase any adverse settlements or rulings) or
judgments,  resulting  in  liability  for  actual  or  claimed  injuries,  illness  or  death.  Any  of  these  events  could  materially  and  adversely  affect  our  business,
financial condition and results of operations. Whether or not a product liability claim or lawsuit is unsuccessful or is not fully pursued, the negative publicity
surrounding any assertion that our products caused illness or physical harm could adversely affect our reputation with existing and potential consumers and
our corporate and brand image. Moreover, claims or liabilities of this sort might not be covered by our insurance or by any rights of indemnity or contribution
that we may have against others. We maintain product liability insurance in an amount that we believe to be adequate. However, we may incur claims or
liabilities for which we are not insured or that exceed the amount of our insurance coverage. A product liability judgment against us or a product recall could
materially and adversely affect our business, financial condition and results of operations.

Ingredient and packaging costs are volatile and may rise significantly, which may negatively impact the profitability of our business.

We negotiate the prices for large quantities of core ingredients, such as soy, nuts, dairy and cocoa, as well as packaging materials. A number of these
ingredients are manufactured and packaged in Canada. Costs of ingredients and packaging are volatile and can fluctuate due to conditions that are difficult to
predict, including global competition for resources, fluctuations in currency and exchange rates, weather conditions, natural or man-made disasters, consumer
demand  and  changes  in  governmental  trade  and  agricultural  programs.  Continued  volatility  in  the  prices  of  the  core  ingredients  and  other  supplies  we
purchase could increase our cost of goods sold and reduce our profitability.

We do not use hedges or forward pricing for availability of any core ingredients. As such, any material upward movement in core ingredient pricing
could negatively impact our margins if we are not able to pass these costs on to our consumers, or our sales if we are forced to increase our prices. If we are
not  successful  in  managing  our  ingredient  and  packaging  costs,  if  we  are  unable  to  increase  our  prices  to  cover  increased  costs  or  if  such  price  increases
reduce our sales volumes, then such increases in costs will materially and adversely affect our business, financial condition and results of operations.

Certain of our core ingredient contracts have minimum volume commitments that could require purchases without matching revenues during weaker
sales periods. Future core ingredient prices may be impacted by new laws or regulations, tariffs, suppliers’ allocations to other purchasers, interruptions in
production by suppliers, natural disasters, volatility in the price of crude oil and related petrochemical products and changes in exchange rates.

17

Severe  weather  conditions  and  natural  disasters  such  as  fires,  floods,  droughts,  hurricanes,  earthquakes  and  tornadoes  can  affect  crop  supplies,
manufacturing facilities and distribution activities, and negatively impact the operating results of our business.

Severe  weather  conditions  and  natural  disasters,  such  as  fires,  floods,  droughts,  frosts,  hurricanes,  earthquakes,  tornadoes,  insect  infestations  and
plant disease, may affect the supply of core ingredients used to make food products, or may prevent the manufacturing or distribution of food products by
third parties. Competing manufacturers might be affected differently by weather conditions and natural disasters, depending on the location of their sources of
supplies  and  manufacturing  or  distribution  facilities.  If  supplies  of  core  ingredients  available  to  us  are  reduced,  we  may  not  be  able  to  find  enough
supplemental supply sources on favorable terms, which could materially and adversely affect our business, financial condition and results of operations. In
addition,  because  we  rely  on  few  contract  manufacturers  for  a  majority  of  our  manufacturing  needs  and  a  single  distribution  warehouse,  adverse  weather
conditions could impact the ability for those third-party operators to manufacture and store our products.

If our brands or reputation are damaged, the perception of our brand by our consumers, distributors and retailers may diminish, which could materially
and adversely affect our business, financial condition and results of operations.

We believe we have built our reputation on the efficacy of our nutritional approach, as well as the high quality flavor and nutritional content of our
food. We must protect and expand on the value of our brands to continue to be successful in the future. Any incident that erodes consumer affinity for our
brands could significantly reduce our value and damage our business. For example, negative third-party reports regarding the Atkins nutritional approach or
the quality of our food, whether accurate or not, may adversely impact consumer perceptions, which could in turn cause the Atkins’ brand value to suffer and
adversely affect our business. In addition, if we are forced, or voluntarily elect, to recall certain products, including frozen foods or licensed products over
which we may not have full quality control, the public perception of the quality of our food may be diminished. We may also be adversely affected by news or
other negative publicity, regardless of accuracy, regarding other aspects of our business, such as public health concerns, illness, safety, security breaches of
confidential  consumer  or  employee  information,  employee  related  claims  relating  to  alleged  employment  discrimination,  health  care  and  benefit  issues  or
government or industry findings concerning our retailers, distributors, manufacturers or others across the industry supply chain.

As  part  of  our  marketing  initiatives,  we  have  entered  into  agreements  with  certain  public  figures  to  market  and  endorse  our  products  on  both  a
national and local level. While we maintain specific selection criteria and are diligent in our efforts to seek out public figures that resonate genuinely and
effectively with our consumer audience, the individuals we choose to market and endorse our products may fall into negative favor with the general public.
Because our consumers may associate the public figures that market and endorse our products with us, any negative publicity on behalf of such individuals
may result in negative publicity about us and our products. This negative publicity could materially and adversely affect our brand and reputation as well as
our revenue and profits.

Negative information, including inaccurate information, about us on social media may harm our reputation and brand, which could have a material and
adverse effect on our business, financial condition and results of operations.

There has been a marked increase in the use of social media platforms and similar channels that provide individuals with access to a broad audience
of  consumers  and  other  interested  persons.  The  availability  of  information  on  social  media  platforms  is  virtually  immediate,  as  is  its  impact.  Many  social
media platforms immediately publish the content their subscribers and participants post, often without filters or checks on accuracy of the content posted. The
opportunity for dissemination of information, including inaccurate information, is potentially limitless. Information concerning our business and/or products
may be posted on such platforms at any time. Negative views regarding our products and the efficacy of the Atkins eating approach have been posted on
various  social  media  platforms,  may  continue  to  be  posted  in  the  future,  and  are  out  of  our  control.  Regardless  of  their  accuracy  or  authenticity,  such
information and views may be adverse to our interests and may harm our reputation and brand. The harm may be immediate without affording an opportunity
for redress or correction. Ultimately, the risks associated with any such negative publicity cannot be eliminated or completely mitigated and may materially
and adversely affect our business, financial condition and results of operations.

We  must  expend  resources  to  maintain  consumer  awareness  of  our  brands,  build  brand  loyalty  and  generate  interest  in  our  products.  Our  marketing
strategies and channels will evolve and our programs may or may not be successful.

We believe that the Atkins nutritional approach is broadly known and followed in the United States and many other countries in which we operate. In
order  to  remain  competitive  and  expand  and  keep  shelf  placement  for  our  products,  we  may  need  to  increase  our  marketing  and  advertising  spending  to
maintain and increase consumer awareness, protect and grow our existing market share or promote new products, which could impact our operating results.
Substantial advertising and promotional expenditures may be required to maintain or improve our brand’s market position or to introduce new products to the
market, and participants in our industry are increasingly engaging with non-traditional media, including consumer outreach through social media and web-
based channels, which may not prove successful. An increase in our marketing and advertising efforts may not maintain our current reputation, or lead to
increased brand awareness. Moreover, we may be unable to maintain current awareness of our brand due to any potential fragmentation of our marketing
efforts as we continue to focus on a low-carb, low-sugar and protein-rich nutritional approach for everyday snacking consumers. In addition, we consistently
evaluate our product lines to determine whether or not to discontinue certain products. Discontinuing product lines may increase our profitability but could
reduce

18

our sales and hurt our brands, and a reduction in sales of certain products could result in a reduction in sales of other products. The discontinuation of product
lines may have an adverse effect on our business, financial condition and results of operations.

If we are unable to maintain or increase prices, our margins may decrease.

We rely in part on price increases to offset cost increases and improve the profitability of our business. Our ability to maintain prices or effectively
implement price increases may be affected by a number of factors, including competition, effectiveness of our marketing programs, the continuing strength of
our brand, market demand and general economic conditions, including inflationary pressures. During challenging economic times, consumers may be less
willing or able to pay a price premium for our branded products and may shift purchases to lower-priced or other value offerings, making it more difficult for
us to maintain prices and/or effectively implement price increases. In addition, our retail partners and distributors may pressure us to rescind price increases
that we have announced or already implemented, whether through a change in list price or increased promotional activity. If we are unable to maintain or
increase prices for our products or must increase promotional activity, our margins may be adversely affected. Furthermore, price increases generally result in
volume losses, as consumers purchase fewer units. If such losses are greater than expected or if we lose distribution due to a price increase, our business,
financial condition and results of operations may be materially and adversely affected.

We  intend  to  grow  through  acquisitions  or  joint  ventures  and  we  may  not  successfully  integrate,  operate  or  realize  the  anticipated  benefits  of  such
business combinations.

As part of our strategic initiatives, we intend to pursue acquisitions or joint ventures, such as our acquisition of Wellness Foods, Inc., including its
SimplyProtein® brand, in December 2016. Our acquisition strategy is based on identifying and acquiring brands with products that complement our existing
products and identifying and acquiring brands in new categories and new geographies for the purpose of expanding our platform of nutritional snacks and
potentially  other  food  products.  Although  we  regularly  evaluate  multiple  acquisition  candidates,  we  cannot  be  certain  that  we  will  be  able  to  successfully
identify suitable acquisition candidates, negotiate acquisitions of identified candidates on favorable terms, or integrate acquisitions that we complete.

Acquisitions  involve  numerous  risks  and  uncertainties,  including  intense  competition  for  suitable  acquisition  targets,  which  could  increase  target
prices and/or materially and adversely affect our ability to consummate deals on favorable terms, the potential unavailability of financial resources necessary
to consummate acquisitions, the risk that we improperly value and price a target, the potential inability to identify all of the risks and liabilities inherent in a
target company or assets notwithstanding our diligence efforts, the diversion of management’s attention from the day-to-day operations of our business and
additional strain on our existing personnel, increased leverage resulting from the additional debt financing that may be required to complete an acquisition,
dilution of our net current book value per share if we issue additional equity securities to finance an acquisition, difficulties in identifying suitable acquisition
targets or in completing any transactions identified on sufficiently favorable terms and the need to obtain regulatory or other governmental approvals that may
be necessary to complete acquisitions.

Any  future  acquisitions  may  pose  risks  associated  with  entry  into  new  geographic  markets,  including  outside  the  United  States  and  our  current
international markets, distribution channels, lines of business or product categories, where we may not have significant prior experience and where we may
not  be  as  successful  or  profitable  as  we  are  in  businesses  and  geographic  regions  where  we  have  greater  familiarity  and  brand  recognition.  Potential
acquisitions may entail significant transaction costs and require a significant amount of management time and distraction from our core business, even where
we are unable to consummate or decide not to pursue a particular transaction.

In  addition  to  the  risks  above,  even  when  acquisitions  are  completed,  integration  of  acquired  entities  can  involve  significant  difficulties.  These
include failure to achieve financial or operating objectives with respect to an acquisition, systems, operational and managerial controls and procedures, the
need  to  modify  systems  or  to  add  management  resources,  difficulties  in  the  integration  and  retention  of  consumers  or  personnel  and  the  integration  and
effective deployment of operations or technologies, amortization of acquired assets (which would reduce future reported earnings), possible adverse short-
term effects on cash flows or operating results, integrating personnel with diverse backgrounds and organizational cultures, coordinating sales and marketing
functions and failure to obtain and retain key personnel of an acquired business. Failure to manage these acquisition growth risks could have an adverse effect
on our business.

All  of  our  products  must  comply  with  regulations  of  the  Food  and  Drug  Administration  (“FDA”)  as  well  as  state  and  local  regulations.  Any  non-
compliance with the FDA or other applicable regulations could harm our business.

Our products must comply with various FDA rules and regulations, including those regarding product manufacturing, food safety, required testing
and appropriate labeling of our products. The FDA has not defined nutrient content claims with respect to carbohydrates, but has not objected to the use of net
carbohydrate information on food labels if the label adequately explains how the term is used so that it would not be false or misleading to consumers. The
FDA requires all carbohydrates per serving to be listed on the Nutrition Facts Panel (“NFP”) of a package. In addition to the information on the NFP, we use
the term “net carbohydrate” (or “net carbs”) on our Atkins' packaging to assist consumers in tracking the carbohydrates in that serving of food that impact
their blood sugar (glucose) levels. We determine the number of net carbs in a serving by subtracting fiber, and sugar alcohols if any, from the actual number
of  carbohydrates  listed  on  the  NFP.  Fiber  and  sugar  alcohols  can  be  subtracted  from  the  carbohydrates  because  they  minimally  impact  blood  sugar.  It  is
possible that FDA regulations and/

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or their interpretations may change related to, for example, definitions of certain of our core ingredients, such as fiber, labeling requirements for describing
other ingredients or nutrients, such as sugar alcohols or protein, or disclosures of any ingredient labeled as genetically modified (“GMO”). As such, there is a
risk that our products could become non-compliant with the FDA’s regulations, and any such non-compliance could harm our business.

In addition, if FDA or other regulations restrict us from labeling and marketing certain ingredients or product attributes, such as fiber or “net carb”
count, we may be unable to effectively reach our target demographics, promote what we believe to be the benefits of our products or communicate that our
products are composed of what we consider to be low-carb, low-sugar and protein-rich ingredients.

We  must  rely  on  the  contract  manufacturers  we  engage  to  produce  our  products  to  maintain  compliance  with  applicable  regulatory  requirements.
Although we require our contract manufacturers to be compliant with regulatory requirements, we do not have direct control over such facilities. Failure of
our contract manufacturers to comply with applicable regulation could have an adverse effect on our business.

Conflicts between state and federal law regarding definitions of our core ingredients, as well as labeling requirements, may lead to non-compliance
with  state  and  local  regulations.  For  example,  certain  states  may  maintain  narrower  definitions  of  certain  ingredients,  as  well  as  more  stringent  labeling
requirements, of which we are unaware. Any non-compliance at the state or local level could materially and adversely affect our business, financial condition
and results of operations.

Disruptions in the worldwide economy may materially and adversely affect our business, financial condition and results of operations.

Adverse  and  uncertain  economic  conditions  may  impact  distributor,  retailer  and  consumer  demand  for  our  products.  In  addition,  our  ability  to
manage normal commercial relationships with our suppliers, contract manufacturers, distributors, retailers, consumers and creditors may suffer. Consumers
may shift purchases to lower-priced or other perceived value offerings during economic downturns, making it more difficult to sell our premium products.
Due to the relative costs of our products, during economic downturns, it may be more difficult to convince consumers to switch to or continue to use our
brands or convince new users to choose our brands without expensive sampling programs and price promotions. In particular, consumers may reduce their
purchases of products without GMOs, gluten or preservatives when there are conventional offerings of similar products, which generally have lower retail
prices.  In  addition,  consumers  may  choose  to  purchase  private-label  products  rather  than  branded  products  because  they  are  generally  less  expensive.
Distributors and retailers may become more conservative in their ordering in response to these conditions and seek to reduce their inventories. Our results of
operations  depend  on,  among  other  things,  our  ability  to  maintain  and  increase  sales  volume  with  our  existing  distributors  and  retailers,  to  attract  new
consumers and to provide products that appeal to consumers at prices they are willing and able to pay. Prolonged unfavorable economic conditions may have
an adverse effect on our sales and profitability.

Changes in the legal and regulatory environment could limit our business activities, increase our operating costs, reduce demand for our products or
result in litigation.

Elements of our business, including the production, storage, distribution, sale, display, advertising, marketing, labeling, health and safety practices,
transportation and use of many of our products, are subject to various laws and regulations administered by federal, state and local governmental agencies in
the United States, as well as the laws and regulations administered by government entities and agencies outside the United States in markets in which our
products  or  components  thereof,  such  as  packaging,  may  be  made,  manufactured  or  sold.  These  laws,  regulations  and  interpretations  thereof  may  change,
sometimes dramatically, as a result of a variety of factors, including political, economic or social events. Such factors may include changes in:

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food and drug laws (including FDA regulations);

laws related to product labeling;

advertising and marketing laws and practices;

laws and programs restricting the sale and advertising of certain of our products;

laws and programs aimed at reducing, restricting or eliminating ingredients present in certain of our products;

laws  and  programs  aimed  at  discouraging  the  consumption  of  products  or  ingredients  or  altering  the  package  or  portion  size  of  certain  of  our
products;

state consumer protection and disclosure laws;

taxation requirements, including the imposition or proposed imposition of new or increased taxes or other limitations on the sale of our products;
competition laws;

anti-corruption laws, including the U.S. Foreign Corrupt Practices Act of 1977, as amended (the “FCPA”), and the UK Bribery Act of 2010 (the
“Bribery Act”);

economic  sanctions  and  anti-boycott  laws,  including  laws  administered  by  the  U.S.  Department  of  Treasury,  Office  of  Foreign  Assets  Control
(“OFAC”) and the European Union (“EU”);

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laws relating to export, re-export, transfer, tariffs and import controls, including the Export Administration Regulations, the EU Dual Use Regulation
and the customs and import laws administered by the U.S. Customs and Border Protection;

employment laws;

privacy laws;

laws regulating the price we may charge for our products; and

farming and environmental laws.

New laws, regulations or governmental policies and their related interpretations, or changes in any of the foregoing, including taxes, tariffs or other
limitations  on  the  sale  of  our  products,  ingredients  contained  in  our  products  or  commodities  used  in  the  production  of  our  products,  may  alter  the
environment in which we do business and, therefore, may impact our operating results or increase our costs or liabilities. In addition, if we fail to adhere to
such laws and regulations, we could be subject to regulatory investigations, civil or criminal sanctions, as well as class action litigation, which has increased
in the industry in recent years.

Our international operations expose us to regulatory, economic, political and social risks in the countries in which we operate.

The international nature of our operations involves a number of risks, including changes in U.S. and foreign regulations, tariffs, taxes and exchange
controls, economic downturns, inflation and political and social instability in the countries in which we operate and our dependence on foreign personnel.
Moreover, although our products in our foreign operations typically mirror those in the United States, consumers outside the United States may have different
tastes, preferences and nutritional approaches than U.S. consumers. Our international business is small in comparison to our U.S. business, and as a result, our
operations are more spread out which can add to our costs and limit our ability to effectively and timely react to adverse events. We cannot be certain that we
will be able to enter and successfully compete in additional foreign markets or that we will be able to continue to compete in the foreign markets in which we
currently operate.

Doing  business  outside  the  United  States  requires  us  to  comply  with  the  laws  and  regulations  of  the  U.S.  government  and  various  foreign
jurisdictions, which place restrictions on our operations, trade practices, partners and investment decisions. In particular, our operations are subject to U.S.
and foreign anti-corruption and trade control laws and regulations, such as the FCPA or the Bribery Act, export controls and economic sanctions programs,
including  those  administered  by  the  OFAC  and  the  EU.  As  a  result  of  doing  business  in  foreign  countries  and  with  foreign  partners,  we  are  exposed  to  a
heightened  risk  of  violating  anti-corruption  and  trade  control  laws  and  sanctions  regulations.  The  FCPA  prohibits  us  from  providing  anything  of  value  to
foreign officials for the purposes of obtaining or retaining business or securing any improper business advantage. In addition, the Bribery Act extends beyond
bribery of foreign public officials and also applies to transactions with private persons. The provisions of the Bribery Act are also more onerous than the
FCPA in a number of other respects, including jurisdictional reach, non-exemption of facilitation payments and, potentially, penalties.

Our continued expansion outside the United States, including in developing countries, and our development of new partnerships and joint venture
relationships worldwide, could increase the risk of FCPA, OFAC, Bribery Act or EU sanctions violations in the future. Violations of anti-corruption and trade
control  laws  and  sanctions  regulations  may  cause  reputational  damage  and  are  punishable  by  civil  penalties,  including  fines,  denial  of  export  privileges,
injunctions, asset seizures, debarment from government contracts and revocations or restrictions of licenses, as well as criminal fines and imprisonment.

Finally, our business could be negatively impacted by changes in the U.S. and Canadian political environments, in particular. We operate primarily in
the  U.S.  and  Canada  and  we  ship  a  large  number  of  products  between  the  U.S.  and  Canada.  Adverse  changes  to  trade  agreements,  import  or  export
regulations,  customs  duties  or  tariffs  by  either  or  both  governments  may  have  a  negative  impact  on  our  business,  financial  conditions  and  results  of
operations.

Our international operations expose us to fluctuations in exchange rates, which may materially and adversely affect our operating results.

We source large quantities of our core ingredients from foreign suppliers, and as a result, any material upward movement in foreign exchange rates
relative  to  the  U.S.  dollar  will  adversely  affect  our  profitability.  Furthermore,  the  substantial  majority  of  our  revenues  are  generated  domestically,  while  a
substantial portion of our third party manufacturing is completed in Canada. Any U.S. dollar weakness may therefore materially and adversely affect revenues
and cash flows while also increasing supply and manufacturing costs.

Our geographic focus makes us particularly vulnerable to economic and other events and trends in North America.

We operate mainly in North America and, therefore, are particularly susceptible to adverse regulations, economic climate, consumer trends, market
fluctuations, including commodity price fluctuations or supply shortages of key ingredients, and other adverse events in North America, including the U.S.
and Canada. The concentration of our businesses in North America could present challenges and may increase the likelihood that an adverse event in North
America would disproportionately materially and adversely affect product sales, financial condition and operating results.

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Litigation or legal proceedings could expose us to significant liabilities and have a negative impact on our reputation.

From time to time, we may be party to various claims and litigation proceedings. We evaluate these claims and litigation proceedings to assess the
likelihood of unfavorable outcomes and to estimate, if possible, potential losses. We may establish reserves, as appropriate based on the information available
to management at the time. These assessments and estimates involve a significant amount of management judgment and may differ materially from actual
outcomes.

There is an additional risk that potential litigation may lead to adverse publicity, consumer confusion, distrust and additional legal challenges for us.
Should we become subject to related or additional unforeseen lawsuits, including claims related to our products, labeling or advertising, which may vary in
accordance with state and federal rules and regulations, consumers may avoid purchasing our products or seek alternative products, even if the basis for the
claims against us is unfounded.

Any  consumer  loss  of  confidence  in  the  truthfulness  of  our  labeling  or  ingredient  claims  would  be  difficult  and  costly  to  overcome  and  may
significantly  reduce  our  brand  value.  For  example,  publications  and  other  third-party  commentary  may  vary  in  opinion  with  respect  to  calculations  of  net
carbs and vary on approach to calculations of net carbs, which may lead to reports questioning the accuracy of our calculations and reporting the amount of
net carbs contained in certain of our products. Uncertainty among consumers as to the nutritional content or the ingredients used in our products, regardless of
the cause, may have an adverse effect on our brands, business, results of operations and financial condition.

We may not be able to adequately protect our intellectual property and other proprietary rights that are material to our business.

Our ability to compete effectively depends in part upon protection of our rights in trademarks, trade dress, copyrights and other intellectual property
rights we own or license. Our use of contractual provisions, confidentiality procedures and agreements, and trademark, copyright, unfair competition, trade
secret and other laws to protect our intellectual property and other proprietary rights may not be adequate. We may not be able to preclude third parties from
using our intellectual property with respect to food or beverage products, and may not be able to leverage our branding beyond our current product offerings.
In  addition,  our  trademark  or  other  intellectual  property  applications  may  not  always  be  granted.  Third  parties  may  oppose  our  intellectual  property
applications, or otherwise challenge our use of trademarks or other intellectual property. Third parties may infringe, misappropriate, or otherwise violate our
intellectual property. Changes in applicable laws could serve to lessen or remove the current legal protections available for intellectual property. Any legal
action that we may bring to protect our brand and other intellectual property could be unsuccessful, result is substantial costs and could divert management’s
attention  from  other  business  concerns.  A  successful  claim  of  trademark,  copyright  or  other  intellectual  property  infringement,  misappropriation,  or  other
violation against us could prevent us from providing our products or services, or could require us to redesign or rebrand our products or packaging if we are
unable to license such third-party intellectual property on reasonable terms. Certain of our intellectual property licenses have fixed terms, and even for those
that do not, we cannot guarantee that all of our intellectual property licenses will remain in effect indefinitely. Termination of intellectual property licenses
granted by or to us could result in the loss of profits generated pursuant to such licenses. Any of the foregoing outcomes could materially and adversely harm
our business, financial condition or results of our operations.

Any inadequacy, failure or interruption of our information technology systems may harm our ability to effectively operate our business, and our business
is subject to online security risks, including security breaches and identity theft.

We are dependent on various information technology systems. A failure of our information technology systems to perform as we anticipate could
disrupt our business. Our information technology systems may be vulnerable to damage or interruption from circumstances beyond our control, including
natural  disasters,  terrorist  attacks,  telecommunications  failures,  computer  viruses,  hackers  and  other  security  issues.  Despite  safeguards  that  we  have
implemented that are designed to prevent unauthorized access to our information technology systems, we cannot be certain that our information technology
systems are free from vulnerability to security breaches (especially as the sophistication of cyber-security threats continues to increase), or from vulnerability
to inadvertent disclosures of sensitive data by third parties or by us.

Unauthorized  users  who  penetrate  our  information  security  systems  could  misappropriate  proprietary,  employee,  or  consumer  information.  As  a
result, it may become necessary to expend additional amounts of capital and resources to protect against, or to alleviate, problems caused by unauthorized
access. Data security breaches could result in damaged reputation with consumers and reduced demand for our products. Additional expenditures may not
prove to be a timely remedy against breaches by unauthorized users who are able to penetrate our information security. In addition to purposeful security
breaches, the inadvertent transmission of computer viruses could adversely affect our computer systems and, in turn, harm our business.

A significant number of states require that consumers be notified if a security breach results in the disclosure of their personal financial account or
other information. Additional states and governmental entities are considering such “notice” laws. In addition, other public disclosure laws may require that
material security breaches be reported. If we experience a security breach, and such notice or public disclosure is required in the future, our reputation and our
business may be harmed.

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With  the  exception  of  limited  information  voluntarily  submitted  by  users  of  our  website,  we  typically  do  not  collect  or  store  consumer  data  or
personal information. However, third-party providers, including our licensees, contract manufacturers, e-commerce contractors and third-party sellers may do
so. The website operations of such third parties may be affected by reliance on other third-party hardware and software providers, technology changes, risks
related  to  the  failure  of  computer  systems  through  which  these  website  operations  are  conducted,  telecommunications  failures,  data  security  breaches  and
similar disruptions. If we or our third-party providers fail to maintain or protect our respective information technology systems and data integrity effectively,
fail to implement new systems, and/or update or expand existing systems or fail to anticipate, plan for or manage significant disruptions to systems involved
in  our  operations,  we  could  lose  existing  customers,  have  difficulty  preventing,  detecting,  and  controlling  fraud,  have  disputes  with  customers,  suppliers,
distributors  or  others,  and  be  subject  to  regulatory  sanctions,  including  sanctions  stemming  from  violations  of  the  Health  Insurance  Portability  and
Accountability Act of 1996 (“HIPAA”), and as a result, have increases in operating expenses.

If we do not maintain effective internal control over financial reporting, we could fail to report our financial results accurately.

Effective internal control over financial reporting is necessary for us to provide reliable financial reports. In the future, we may discover areas of our
internal control over financial reporting that need improvement. Prior to the Business Combination, we had not historically documented our internal controls.
If we identify a control deficiency that rises to the level of a material weakness in internal controls over financial reporting, our ability to record, process,
summarize and report financial information timely and accurately may be adversely affected and, as a result, our financial statements may contain material
misstatements or omissions. A material weakness is defined as a deficiency, or a combination of deficiencies, in internal control over financial reporting, such
that there is a reasonable possibility that a material misstatement of the annual or interim financial statements will not be prevented or detected on a timely
basis. In addition, our internal financial and accounting team is leanly staffed, which can lead to inefficiencies with respect to segregation of duties. If we fail
to properly and efficiently maintain an effective internal control over financial reporting, we could fail to report our financial results accurately.

If we are unable to implement appropriate systems, procedures and controls, we may not be able to successfully offer our products, grow our business and
account for transactions in an appropriate and timely manner.

Our  ability  to  successfully  offer  our  products,  grow  our  business  and  account  for  transactions  in  an  appropriate  and  timely  manner  requires  an
effective  planning  and  management  process  and  certain  other  automated  management  and  accounting  systems.  We  currently  do  not  have  an  integrated
enterprise resource planning system and certain other automated management and accounting systems. We periodically update our operations and financial
systems, procedures and controls; however; we still rely on manual processes and procedures that may not scale proportionately with our business growth.
Our  systems  will  continue  to  require  automation,  modifications  and  improvements  to  respond  to  current  and  future  changes  in  our  business.  Failure  to
implement in a timely manner appropriate internal systems, procedures and controls could materially and adversely affect our business, financial condition
and results of operations.

The seasonal nature of our business could cause operating results to fluctuate.

We  have  experienced,  and  expect  to  continue  to  experience,  fluctuations  in  our  quarterly  results  of  operations  due  to  the  seasonal  nature  of  our
business. The months of January to May result in the greatest retail sales due to renewed consumer focus on healthy living following New Year’s Day, as well
as significant customer merchandising around that time. This seasonality could cause our share price to fluctuate, as the results of an interim financial period
may not be indicative of our full year results. Seasonality also impacts relative revenue and profitability of each quarter of the year, both on a quarter-to-
quarter and year-over-year basis.

Our insurance may not provide adequate levels of coverage against claims.

We believe that we maintain insurance customary for businesses of our size and type. However, there are types of losses we may incur that cannot be
insured  against  or  that  we  believe  are  not  economically  reasonable  to  insure.  Such  losses  could  have  a  material  adverse  effect  on  our  business,  financial
condition and results of operations.

Loss of our key executive officers or other personnel, or an inability to attract and retain such management and other personnel, could negatively impact
our business.

Our future success depends to a significant degree on the skills, experience and efforts of our key executive officers. The loss of the services of any
of these executives could materially and adversely affect our business and prospects, as we may not be able to find suitable individuals to replace them on a
timely basis, if at all. Additionally, we also depend on our ability to attract and retain qualified personnel to operate and expand our business. If we fail to
attract talented new employees, our business and results of operations could be negatively affected.

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We have incurred and will continue to incur significantly increased costs as a result of operating as a public company, and our management has been and
will continue to be required to devote substantial time to compliance efforts. 

We have incurred and expect to continue to incur significant legal, accounting, insurance and other expenses as a result of being a public company.
The Dodd-Frank Act and the Sarbanes-Oxley Act of 2002, or (the “Sarbanes-Oxley Act”), as well as related rules implemented by the SEC, have required
changes in corporate governance practices of public companies. In addition, rules that the SEC is implementing or is required to implement pursuant to the
Dodd-Frank Act are expected to require additional changes. Compliance with these and other similar laws, rules and regulations, including compliance with
Section 404 of the Sarbanes-Oxley Act, has and will continue to substantially increase expense, including our legal and accounting costs, and make some
activities more time-consuming and costly. Our internal infrastructure may not be adequate to support our increased reporting obligations, and we may be
unable  to  hire,  train  or  retain  necessary  staff  and  may  be  reliant  on  engaging  outside  consultants  or  professionals  to  overcome  our  limited  experience  or
employees which could adversely affect our business if our internal infrastructure is inadequate to fulfill our public company obligations. These laws, rules
and regulations could also make it more expensive for us to obtain director and officer liability insurance and we may be forced to accept reduced policy
limits and coverage or incur substantially higher costs to obtain the same or similar coverage. These laws and regulations could also make it more difficult for
us to attract and retain qualified persons to serve on our board of directors, our board committees or as our executive officers. 

Our  only  significant  asset  is  ownership  of  100%  of  NCP-ATK  Holdings,  Inc.  and  such  ownership  may  not  be  sufficient  to  pay  dividends  or  make
distributions or loans to enable us to pay any dividends on our common stock or satisfy our other financial obligations, including our obligations under
the Tax Receivable Agreement (the “TRA”). 

We have no direct operations and no significant assets other than the ownership of 100% of NCP-ATK Holdings, Inc. We will depend on NCP-ATK
Holdings, Inc. for distributions, loans and other payments to generate the funds necessary to meet our financial obligations and to pay any dividends with
respect  to  our  common  stock.  Legal  and  contractual  restrictions  in  agreements  governing  our  debt  arrangements  and  future  indebtedness  of  NCP-ATK
Holdings, Inc., as well as the financial condition and operating requirements of NCP-ATK Holdings, Inc., may limit our ability to obtain funds in a timely
manner from NCP-ATK Holdings, Inc. The earnings from, or other available assets of, NCP-ATK Holdings, Inc. may not be sufficient to pay dividends, make
distributions or loans to enable us to pay any dividends on our common stock, or satisfy our other financial obligations. 

Our indebtedness could materially and adversely affect our financial condition and ability to operate our company, and we may incur additional debt. 

As a result of the Business Combination, we have approximately $198.5 million in outstanding indebtedness and a revolving credit facility of $75
million.  Our  debt  level  and  the  terms  of  our  debt  arrangements  could  materially  and  adversely  affect  our  financial  condition  and  limit  our  ability  to
successfully  implement  our  growth  strategies.  In  addition,  under  the  credit  facilities  governing  our  indebtedness,  we  have  granted  the  lenders  a  security
interest in substantially all of our assets, including the assets of our subsidiaries and an affiliate. 

Our ability to meet our debt service obligations will depend on our future performance, which will be affected by the other risk factors described
herein. If we do not generate enough cash flow to pay our debt service obligations, we may be required to refinance all or part of our existing debt, sell our
assets, borrow more money or raise equity. We may not be able to take any of these actions on a timely basis, on terms satisfactory to us, or at all. 

The credit facilities governing our debt arrangements contain financial and other covenants.

The credit facilities governing our debt arrangements contain certain financial and other covenants. The revolving credit facility has a maximum total
net leverage ratio equal to or less than 6.25:1.00 (with a reduction to 6.00:1.00 on and after the third anniversary of the closing date of the credit facilities)
contingent  on  credit  extensions  in  excess  of  30%  of  the  total  amount  of  commitments  available  under  the  revolving  credit  facility,  and  limitations  on  our
ability  to,  among  other  things,  incur  and/or  undertake  asset  sales  and  other  dispositions,  liens,  indebtedness,  certain  acquisitions  and  investments,
consolidations,  mergers,  reorganizations  and  other  fundamental  changes,  payment  of  dividends  and  other  distributions  to  equity  and  warrant  holders,  and
prepayments of material subordinated debt, in each case, subject to customary exceptions materially consistent with credit facilities of such type and size. Any
failure  to  comply  with  the  restrictions  of  the  credit  facilities  may  result  in  an  event  of  default.  The  credit  facilities  governing  our  debt  arrangements  bear
interest at variable rates. If market interest rates increase, variable rate debt will create higher debt service requirements, which could materially and adversely
affect our cash flow.

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We will be required to be compliant with the auditor attestation requirements on internal control over financial reporting under the Sarbanes-Oxley Act if
we fail to continue to qualify as an emerging growth company, which could lead to increased costs to comply with regulatory requirements.

For as long as we remain an emerging growth company, we may take advantage of certain exemptions from various reporting requirements that are
applicable to other public companies that are not emerging growth companies. We may remain an emerging growth company until July 20, 2021; however, if
the market value of our common stock that is held by non‑affiliates exceeds $700 million as of the end of our second fiscal quarter at any time or if we have
annual gross revenues of $1.07 billion or more in any fiscal year, we would cease to be an emerging growth company as of the last Saturday in August of the
applicable year. We also would cease to be an emerging growth company if we issue more than $1 billion of non‑convertible debt over a three‑year period.

Pursuant to Section 404 of the Sarbanes‑Oxley Act (“Section 404”), public companies are required to furnish a report by management on its internal
control over financial reporting. While we remain an emerging growth company, we will not be required to include an attestation report on internal control
over financial reporting issued by our independent registered public accounting firm. To achieve compliance with Section 404 within the prescribed period,
we will be engaged in a process to document and evaluate our internal control over financial reporting, which is both costly and challenging. In this regard,
we will need to continue to dedicate internal resources, potentially engage outside consultants and adopt a detailed work plan to assess and document the
adequacy of internal control over financial reporting, continue steps to improve control processes as appropriate, validate through testing that controls are
functioning as documented and implement a continuous reporting and improvement process for internal control over financial reporting. In addition, if we
lose our status as an emerging growth company sooner than anticipated, we may need to accelerate our efforts to comply with Section 404, which may lead to
increased costs and resources to complete the process. Despite our efforts, there is a risk that we will not be able to conclude, within the prescribed time frame
or  at  all,  that  our  internal  control  over  financial  reporting  is  effective  as  required  by  Section  404.  If  we  identify  one  or  more  material  weaknesses  in  our
internal  control  over  financial  reporting,  it  could  result  in  an  adverse  reaction  in  the  financial  markets  due  to  a  loss  of  confidence  in  the  reliability  of  our
financial statements.

Taking  advantage  of  the  reduced  disclosure  requirements  applicable  to  "emerging  growth  companies"  may  make  our  common  stock  less  attractive  to
investors.

The JOBS Act provides that, so long as a company qualifies as an "emerging growth company," it will, among other things:

•

•

•

•

be  exempt  from  the  provisions  of  Section  404(b)  of  the  Sarbanes-Oxley  Act  of  2002  (the  "Sarbanes-Oxley  Act")  requiring  that  its  independent
registered public accounting firm provide an attestation report on the effectiveness of its internal control over financial reporting;

be  exempt  from  "say  on  pay"  and  "say  on  golden  parachute"  advisory  vote  requirements  of  the  Dodd-Frank  Wall  Street  Reform  and  Customer
Protection Act (the "Dodd-Frank Act")

be exempt from certain disclosure requirements of the Dodd-Frank Act relating to compensation of its executive officers and be permitted to omit the
detailed compensation discussion and analysis from proxy statements and reports filed under the Securities Exchange Act of 1934 (the "Exchange
Act"); and

be exempt from any rules that may be adopted by the Public Company Accounting Oversight Board requiring mandatory audit firm rotations or a
supplement to the auditor's report on the financial statements.

We currently utilize and intend to continue to utilize the exemptions described above for so long as we are an emerging growth company. We have
irrevocably  elected  not  to  take  advantage  of  the  extension  of  time  to  comply  with  new  or  revised  financial  accounting  standards  available  under  Section
107(b)  of  the  JOBS  Act.  We  could  be  an  emerging  growth  company  until  July  20,  2021.  We  cannot  predict  if  investors  will  find  our  common  stock  less
attractive if we elect to rely on these exemptions, or if taking advantage of these exemptions would result in less active trading or more volatility in the price
of our common stock

Our advertising is regulated for accuracy, and if our advertising is determined to be false or misleading, we may face fines or sanctions.

Our advertising is subject to regulation by the Federal Trade Commission under the Federal Trade Commission Act, which prohibits dissemination
of false or misleading advertising. In addition, the National Advertising Division of the Council of Better Business Bureaus, Inc., which we refer to as NAD,
administers a self-regulatory program of the advertising industry to ensure truth and accuracy in national advertising. NAD both monitors national advertising
and entertains inquiries and challenges from competing companies and consumers. Should our advertising be determined to be false or misleading, we may
have to pay damages, withdraw our campaign and possibly face fines or sanctions, which could have a material adverse effect on our sales and operating
results.

25

We may need additional capital in the future, and it may not be available on acceptable terms or at all.

We  have  historically  relied  upon  cash  generated  by  our  operations  to  fund  our  operations  and  strategy.  We  may  also  need  to  access  the  debt  and
equity capital markets, however, these sources of financing may not be available on acceptable terms, or at all. Our ability to obtain additional financing will
be  subject  to  a  number  of  factors,  including  market  conditions,  our  operating  performance,  investor  sentiment  and  our  ability  to  incur  additional  debt  in
compliance  with  agreements  governing  our  outstanding  debt.  These  factors  may  make  the  timing,  amount,  terms  or  conditions  of  additional  financing
unattractive to us. If we are unable to generate sufficient funds from operations or raise additional capital, our growth could be impeded.

We do not expect to declare any dividends in the foreseeable future.

We do not anticipate declaring any cash dividends to holders of our common stock in the foreseeable future. Consequently, investors may need to
rely on sales of their shares of common stock after the price has appreciated, which may never occur, as the only way to realize any future gains on their
investment. Investors seeking cash dividends should not purchase our common stock.

Our amended and restated certificate of incorporation provides that, to the extent allowed by law, the doctrine of “corporate opportunity” does not apply
with  respect  to  the  directors,  officers,  employees  or  representatives  of  Conyers  Park  Sponsor,  LLC  ("Conyers  Park  Sponsor")  Centerview  Capital
Holdings LLC (“Centerview Capital”) and Centerview Partners and their respective affiliates, excepted as provided below.

The  doctrine  of  corporate  opportunity  generally  provides  that  a  corporate  fiduciary  may  not  develop  an  opportunity  using  corporate  resources,
acquire an interest adverse to that of the corporation or acquire property that is reasonably incident to the present or prospective business of the corporation or
in which the corporation has a present or expectancy interest, unless that opportunity is first presented to the corporation and the corporation chooses not to
pursue that opportunity. The doctrine of corporate opportunity is intended to preclude officers, directors or other fiduciaries from personally benefiting from
opportunities that belong to the corporation. Our amended and restated certificate of incorporation provides that, to the extent allowed by law, the doctrine of
“corporate opportunity” does not apply with respect to the directors, officers, employees or representatives of Conyers Park Sponsor, Centerview Capital and
Centerview  Partners  and  their  respective  affiliates.  The  doctrine  of  corporate  opportunity  shall  apply  with  respect  to  any  of  our  directors  or  officers  with
respect to a corporate opportunity that was offered in writing to such person solely in his or her capacity as our director or officer and such opportunity is one
which they are legally and contractually permitted to undertake and would otherwise be reasonable for us to pursue. Therefore, except as provided above,
these parties have no duty to communicate or present corporate opportunities to us, and have the right to either hold any corporate opportunity for their (and
their affiliates’) own account and benefit or to recommend, assign or otherwise transfer such corporate opportunity to persons other than us.

As  a  result,  certain  of  our  stockholders,  directors  and  their  respective  affiliates  are  not  prohibited  from  operating  or  investing  in  competing
businesses.  We  therefore  may  find  ourselves  in  competition  with  certain  of  our  stockholders,  directors  or  their  respective  affiliates,  and  we  may  not  have
knowledge  of,  or  be  able  to  pursue,  transactions  that  could  potentially  be  beneficial  to  us.  Accordingly,  we  may  lose  a  corporate  opportunity  or  suffer
competitive harm, which could negatively impact our business or prospects.

A market for our securities may not continue, which would adversely affect the liquidity and price of our securities.

The price of our securities may fluctuate significantly due to general market and economic conditions and an active trading market for our securities
may  not  be  sustained.  The  price  of  our  securities  can  vary  due  to  forecasts,  our  general  business  condition  and  the  release  of  our  financial  reports.
Additionally, if our securities are delisted from the NASDAQ Capital Market (“NASDAQ”) for any reason and are quoted on the OTC Bulletin Board, an
inter-dealer automated quotation system for equity securities that is not a national securities exchange, the liquidity and price of our securities may be more
limited than if we were listed on NASDAQ or another national securities exchange. Our shareholders may be unable to sell their securities unless a market
can be established or sustained.

There can be no assurance that that we will be able to comply with the continued listing standards of NASDAQ.

Our common stock and certain of our warrants are listed on NASDAQ. If NASDAQ delists our common stock from trading on its exchange for

failure to meet the listing standards, we and our stockholders could face significant material adverse consequences including:

•

•

•

•

a limited availability of market quotations for our securities;

a determination that our common stock is a “penny stock” which will require brokers trading in our common stock to adhere to more stringent rules,
possibly resulting in a reduced level of trading activity in the secondary trading market for our common stock;

a limited amount of analyst coverage; and

a decreased ability to issue additional securities or obtain additional financing in the future.

26

    
If securities or industry analysts do not publish or cease publishing research or reports about us, our business, or our market, or if they change their
recommendations regarding our common stock adversely, the price and trading volume of our common stock could decline.

The trading market for our common stock is influenced by the research and reports that industry or securities analysts publish about us, our business,
our  market  or  our  competitors.  Securities  and  industry  analysts  may  not  publish  or  may  cease  publishing  research  on  us.  If  securities  or  industry  analysts
cease coverage, our stock price and trading volume may be negatively impacted. If any of the analysts who cover us change their recommendation regarding
our stock adversely, or provide more favorable relative recommendations about our competitors, the price of our common stock may decline. If any analysts
were to cease coverage, or fail to regularly publish reports on our business, we could lose visibility in the financial markets, which could cause our stock price
or trading volume to decline.

Anti-takeover provisions contained in our amended and restated certificate of incorporation and amended and restated bylaws, as well as provisions of
Delaware law, could impair a takeover attempt. 

Our amended and restated certificate of incorporation and amended and restated bylaws contain provisions that may discourage unsolicited takeover
proposals that stockholders may consider to be in their best interests. We are also subject to anti-takeover provisions under Delaware law, which could delay
or  prevent  a  change  of  control.  Together  these  provisions  may  make  the  removal  of  management  more  difficult  and  may  discourage  transactions  that
otherwise could involve payment of a premium over prevailing market prices for our securities. These provisions include:

•

•

•

•

•

•

•

•

•

•

a staggered board providing for three classes of directors, which limits the ability of a stockholder or group to gain control of our board;

no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates;

the right of our board of directors to elect a director to fill a vacancy created by the expansion of the board of directors or the resignation, death, or
removal of a director in certain circumstances, which prevents stockholders from being able to fill vacancies on our board of directors;

the ability of our board of directors to determine whether to issue shares of our preferred stock and to determine the price and other terms of those
shares, including preferences and voting rights, without stockholder approval, which could be used to significantly dilute the ownership of a hostile
acquirer;

a  prohibition  on  stockholder  action  by  written  consent,  which  forces  stockholder  action  to  be  taken  at  an  annual  or  special  meeting  of  our
stockholders;

a prohibition on stockholders calling a special meeting, which forces stockholder action to be taken at an annual of our stockholders or at a special
meeting of our stockholders called by the chairman of the board, the chief executive officer of the board of directors pursuant to a resolution adopted
by a majority of the board of directors;

the requirement that a meeting of stockholders may be called only by the board of directors, which may delay the ability of our stockholders to force
consideration of a proposal or to take action, including the removal of directors;

providing  that  directors  may  be  removed  prior  to  the  expiration  of  their  terms  by  stockholders  only  for  cause  and  upon  the  affirmative  vote  of  a
majority of the voting power of all outstanding shares of the combined company;

a  requirement  that  changes  or  amendments  to  the  amended  and  restated  certificate  of  incorporation  or  the  amended  and  restated  bylaws  must  be
approved by at least 75% of the voting power of our outstanding common stock; and

advance notice procedures that stockholders must comply with in order to nominate candidates to our board of directors or to propose matters to be
acted  upon  at  a  stockholders’  meeting,  which  may  discourage  or  deter  a  potential  acquirer  from  conducting  a  solicitation  of  proxies  to  elect  the
acquirer’s own slate of directors or otherwise attempting to obtain control of the Company.

Item 1B. Unresolved Staff Comments.

None.

Item 2. Properties

Our corporate headquarters is located at 1225 17th Street, Suite 1000, Denver, CO 80202. The Company leases the property for its corporate office,
which occupies approximately 20,700 square feet. In addition, we lease office space and storage space in Louisville, Colorado and foreign countries including
the  Netherlands,  United  Kingdom  and  Canada  to  support  key  international  operations.  The  Company  also  leases  the  Distribution  Center  in  Greenfield,
Indiana, which has approximately 423,000 square feet of floor space.

27

The following table summarizes our leased properties as of the date of this Report:

Location

Denver, CO

Louisville, CO

Greenfield, IN

Rogers, AR

Netherlands

Toronto, Ontario

Item 3. Legal Proceedings

Principal Use

Headquarters

Research and Development

Distribution Center

Sales Operations

International Operations

Wellness Foods Operations

Type

Office

Office

Warehouse

Office

Office

Office

Lease Expiration Date

July 31, 2023

May 31, 2020

December 31, 2022

September 30, 2022

February 2, 2021

February 28, 2019

From time to time, we have been and may again become involved in legal proceedings arising in the ordinary course of our business. We are not
presently a party to any litigation that we believe to be material and we are not aware of any pending or threatened litigation against us that we believe could
have a material adverse effect on our business, operating results, financial condition or cash flows.

Item 4. Mine Safety Disclosures

Not applicable.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Market Information

PART II

Our common stock and warrants have been traded on the NASDAQ Capital Market under the symbols “SMPL” and “SMPL.W,” respectively, since
July 10, 2017, which is the business day following the consummation of the Business Combination. Prior to this time, there was no public market for our
common stock or warrants. The following table shows the high and low sale prices per share of our common stock and warrants as reported on the NASDAQ
Capital Market for the periods indicated:

First Quarter

Second Quarter

Third Quarter

Fourth Quarter(1)

2018

2017

Common Stock

Warrants

Common Stock

Warrants

High

13.06

16.01

14.98

18.24

Low

10.93

12.45

12.14

12.96

High

3.05

4.30

4.15

6.70

Low

1.86

2.70

2.85

3.15

High

N/A

N/A

N/A

12.50

Low

N/A

N/A

N/A

10.93

High

N/A

N/A

N/A

2.80

Low

N/A

N/A

N/A

2.24

(1) Fourth Quarter of 2017 includes share prices beginning July 10, 2017, the business day following the Business Combination.

Holders of Common Stock

At October 15, 2018, there were 80,849,248 shares outstanding and 20 record holders of our common stock.

Dividend Policy

We currently do not pay dividends and have not paid any cash dividends on our common stock to date. We intend to retain earnings to finance the
growth and development of our business, and as such, we do not expect to pay any cash dividends on our common stock at this time. The payment of future
dividends, if any, will be at the discretion of our Board of Directors and will depend on our financial condition, results of operations, capital requirements,
restrictions contained in future financing instruments, provisions of applicable law and any other factors the board deems relevant.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Performance Graph

The following stock performance graph compares the outstanding stock from issuance of SMPL, July 10, 2017, through August 24, 2018 (the last
trading day of our fiscal year ended August 25, 2018), the cumulative total stockholder return for (1) Company’s common stock, (2) the Standard & Poor’s
500 Index and (3) the Standard & Poor’s 500 Packaged Foods & Meats Index. The graph assumes the value of the investment in our common stock and each
index was $100.00 on July 10, 2017 and assumes reinvestment of any dividends.

The stock price performance below is not necessarily indicative of future stock price performance.

30

Item 6. Selected Financial Data

As a result of the Business Combination, Simply Good Foods is the acquirer, and for accounting purposes the successor. Atkins is the acquiree and
accounting predecessor. Our financial statement presentation includes the financial statements of Atkins as “Predecessor” for periods prior to the Closing Date
and of Simply Good Foods for periods after the Closing Date, including the consolidation of Atkins. Also see the “Unaudited Pro Forma Combined Financial
Information”  section  within  “Item  7.  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations”  for  pro  forma  combined
information that gives effect to the Business Combination as if such transaction had been consummated on August 30, 2015.

The following table sets forth selected historical financial information derived from the audited financial statements. You should read the following
selected financial information in conjunction with “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the
Consolidated Financial Statements and the related notes in “Item 8. Financial Statements and Supplementary Data”.

2018
52-weeks ended  

August 25, 2018  

From July 7,
2017 
through August
26, 2017

2017
    From August 28,

2016 
through July 6,
2017

2016

2015

2014

2013

  52-weeks ended   35-weeks ended   52-weeks ended   52-weeks ended
December 28,
2013

  August 27, 2016   August 29, 2015  

December 27,
2014

(In thousands)

Net sales

Cost of goods sold

Gross profit

Operating Expenses:

Distribution

Selling

Marketing

General and administrative
Depreciation and
amortization
Business combination
transaction costs
Gain in fair value change of
contingent consideration -
TRA liability

Other Expense

Total operating expenses

(audited)

(audited)

(audited)

(audited)

(audited)

(audited)

(audited)

(Successor)

(Successor)

(Predecessor)

(Predecessor)

(Predecessor)

(Predecessor)

(Predecessor)

$

431,429   $
223,873  
207,556  

56,334     $
35,941    
20,393    

339,837   $
179,998  
159,839  

427,858   $
248,464  
179,394  

252,898   $
151,978  
100,920  

429,858   $
249,832  
180,026  

19,685  
17,802  
41,290  
56,333  

7,672  

2,259  

(2,848)  
633  
142,826  

2,784    
2,322    
4,615    
7,813    

1,000    

—    

—    
—    
18,534    

14,970  
13,905  
33,589  
39,276  

8,617  

25,608  

—  
141  
136,106  

18,489  
18,513  
37,751  
46,961  

10,179  

—  

—  
1,542  
133,435  

11,429  
14,632  
30,515  
29,028  

7,267  

—  

—  
65  
92,936  

19,481  
22,282  
33,548  
41,000  

11,195  

—  

—  
146  
127,652  

393,929

221,120

172,809

19,544

23,211

31,951

40,008

11,304

—

—

603

126,621

Income from operations

64,730  

1,859    

23,733  

45,959  

7,984  

52,374  

46,188

Other income (expense):

Change in warrant liabilities

Interest expense
Loss (gain) on foreign
currency transactions

Other income

Total other expense

Income before income taxes

Income tax (benefit) expense

Net income (loss)

Earnings per share from net
income:

Basic

Diluted

Balance Sheet Data (at end of
periods)

Total assets
Long-term debt, less current
maturities

Warrant liabilities

Stockholders’ equity (deficit)

$

$

$

$

—  
(12,551)  

97  
815  
(11,639)  

53,091  
(17,364)  
70,455   $

—    
(1,662)    

513    
30    
(1,119)    

722  
(22,724)  

133  
221  
(21,648)  

(722)  
(27,195)  

(619)  
118  
(28,418)  

1,689  
(18,331)  

(1,045)  
55  
(17,632)  

143  
(27,823)  

(1,211)  
96  
(28,795)  

740    
290    
450     $

2,085  
4,570  
(2,485)   $

17,541  
7,507  
10,034   $

(9,648)  
(4,334)  
(5,314)   $

23,579  
9,623  
13,956   $

(3,173)

(35,402)

1,198

297

(37,080)

9,108

5,859

3,249

1.00   $
0.96   $

0.01      
0.01      

974,605   $

922,488     $

344,867   $

389,512   $

366,953   $

385,215   $

367,033

190,935  
—  
672,601  

191,856    
—    
598,702    

281,445  
15,000  
(28,027)  

31

321,638  
15,722  
(27,834)  

331,565  
15,000  
(41,322)  

330,758  
16,689  
(36,217)  

330,234

16,832

(53,911)

 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
   
     
   
   
   
   
 
   
     
   
   
   
   
 
 
   
     
   
   
   
   
 
 
   
     
   
   
   
   
 
   
     
   
   
   
   
 
 
   
     
   
   
   
   
 
 
   
     
   
   
   
   
 
   
     
   
   
   
   
   
   
   
   
   
   
   
   
 
 
   
     
   
   
   
   
 
   
     
   
   
   
   
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The  following  discussion  and  analysis  of  our  financial  condition  and  results  of  operations  should  be  read  in  conjunction  with  our  Consolidated
Financial Statements and related notes included in Item 8 of this Annual Report on Form 10-K. In addition to historical information, the following discussion
contains  forward-looking  statements,  such  as  statements  regarding  the  Company’s  expectation  for  future  performance,  liquidity  and  capital  resources  that
involve  risks,  uncertainties  and  assumptions  that  could  cause  actual  results  to  differ  materially  from  the  Company's  expectations.  The  Company's  actual
results may differ materially from those contained in or implied by any forward-looking statements. Factors that could cause such differences include those
identified below and those described in “Cautionary Note Regarding Forward-Looking Statements,” and in Item 1A “Risk Factors” of this Annual Report on
Form 10-K. The Company assumes no obligation to update any of these forward-looking statements.

Atkins fiscal year ends the last Saturday in August. Atkins’ fiscal years 2018, 2017 and 2016 ended August 25, 2018, August 26, 2017 and August 27,
2016, respectively, and were each fifty-two week periods. Atkins’ fiscal quarters are comprised of 13 weeks each, except for fifty-three week fiscal periods for
the  which  the  fourth  quarter  will  be  comprised  of  fourteen  weeks,  and  end  on  the  thirteenth  Saturday  of  each  quarter  (fourteenth  Saturday  of  the  fourth
quarter, when applicable). Atkins’ fiscal quarters for fiscal 2018 ended on November 24, 2017, February 24, 2018, May 26, 2018 and August 25, 2018.

As a result of the Business Combination, information is presented for the successor period for the fifty-two week period ended August 25, 2018, the
successor period from July 7, 2017 through August 26, 2017, the predecessor period from August 28, 2016 through July 6, 2017 and the fifty-two week period
ended August 27, 2016 are derived from Atkins’ audited consolidated financial statements and the notes thereto.

Overview

Simply Good Foods is a developer, marketer and seller of branded nutritional foods and snacking products. Our highly-focused product portfolio
consists primarily of nutrition bars, RTD shakes, snacks and confectionery products marketed under the Atkins®, SimplyProtein®, Atkins Harvest Trail and
Atkins Endulge® brand names. Over the past 45 years, Atkins has become an iconic American brand that for many consumers stands for “low carb,” “low
sugar” and “protein rich” nutrition. The Atkins philosophy focuses on a healthy nutritional approach with reduced levels of refined carbohydrates and refined
sugars and encourages the consumption of lean protein, fiber, fruits, vegetables, and good fats.

In our core Atkins snacking business, we strive to offer a complete line of nutrition bars, ready-to-drink shakes and confections that satisfy hunger
while  providing  consumers  with  a  convenient,  “better-for-you”  snacking  alternative.  Our  sales,  marketing  and  R&D  capabilities  enable  us  to  distribute
products into a national customer base across the mass merchandiser, grocery and drug channels. We believe that Atkins’ broad brand recognition, depth of
management  talent  and  strong  cash  generation  position  us  to  continue  to  innovate  in  the  Atkins  brand  and  acquire  other  brands,  and  thereby  become  an
industry leading snacking platform. To that end, in December 2016, Atkins completed the acquisition of Wellness Foods, Inc. (“Wellness Foods”), a Canada-
based developer, marketer and seller of the SimplyProtein® brand that is focused on protein-rich and low-sugar products, which our management believes has
significant opportunity for expansion in the U.S. In addition to snacking products, Atkins entered into a license arrangement in 2014 for frozen meals sold in
the U.S. by Bellisio Foods, Inc.

Matters Affecting Comparability

The Simply Good Foods Company (“Simply Good Foods”) was formed on March 30, 2017 to consummate a business combination with NCP-ATK
Holdings, Inc. (“Atkins”) and Conyers Park Acquisition Corp (“Conyers Park”). Conyers Park, a special purpose acquisition company (“SPAC”), was formed
on  April  20,  2016  for  the  purpose  of  effecting  a  merger,  capital  stock  exchange,  asset  acquisition,  stock  purchase,  reorganization  or  similar  business
combination with one or more businesses.

On  April  10,  2017,  Conyers  Park  and  Atkins  entered  into  a  definitive  merger  agreement  (the  “Merger  Agreement”).  Under  the  terms  of  the
agreement, Conyers Park and Atkins combined under a new holding company, Simply Good Foods, which was listed on the NASDAQ Capital Market under
the symbol “SMPL” as of closing of the Business Combination.

On  July  7,  2017  (the  “Closing  Date”)  Simply  Good  Foods  completed  the  business  combination  with  Conyers  Park  and  Atkins  (the  “Business

Combination”). As a result, Simply Good Foods owns all of the equity in Atkins.

As a result of the Business Combination, Simply Good Foods is the acquirer for accounting purposes and the successor while Atkins is the acquiree
and accounting predecessor. Our financial statement presentation includes the financial statements of Atkins as “Predecessor” for periods prior to the Closing
Date  and  of  Simply  Good  Foods  for  periods  after  the  Closing  Date,  including  the  consolidation  of  Atkins.    Following  the  consummation  of  the  Business
Combination, we are obligated to make payments under the Tax Receivable Agreement (the “TRA”). See Note 9, Income Taxes of the Consolidated Financial
Statements included in this Report, for a detailed discussion of the TRA.

32

For convenience, we have also included pro forma combined information for the comparable periods of fiscal 2017 as if the Business Combination
had been completed at the beginning of the 2017 fiscal year. References in this Annual Report to information provided on a pro forma basis refer to such pro
forma combined financial information.

Our Reportable Segment

Our  business  is  organized  around  one  reportable  segment  based  on  our  go-to-market  strategies,  the  objectives  of  the  business  and  how  our  chief

decision maker, our Chief Executive Officer, monitors operating performance and allocates resources.

Key Financial Definitions

Net  sales.  Net  sales  consists  primarily  of  product  sales  less  cost  of  promotional  activities,  slotting  fees  and  other  sales  credits  and  adjustments,

including product returns. The Company also includes licensing revenue from the frozen meals business in net sales.

Cost of goods sold. Cost of goods sold consists primarily of the costs we pay to our contract manufacturing partners to produce the products sold.
These  costs  include  the  purchase  of  raw  ingredients,  packaging  and  a  tolling  charge  for  the  contract  manufacturer.  Cost  of  goods  sold  includes  products
provided at no charge as part of promotions and the non-food materials provided with customer orders.

Operating  expenses.  Operating  expenses  consist  primarily  of  selling,  marketing,  distribution,  general  and  administrative,  depreciation  and

amortization, and other expenses. The following is a brief description of the components of operating expenses:

•

•

Distribution. Distribution is principally freight associated with shipping and handling of products to the customer.

Selling. Selling expenses are comprised of broker commissions and customer marketing.

• Marketing. Marketing expenses are comprised of media and other marketing costs.

•

•

•

•

•

General and administrative. General and administrative expenses are comprised of expenses associated with corporate and administrative functions
that support our business, including fees for employee salaries, professional services, insurance and other general corporate expenses.

Depreciation and amortization. Depreciation and amortization costs consist of costs associated with the depreciation of fixed assets and capitalized
leasehold improvements and amortization of intangible assets.

Business transaction costs. Business transaction costs are comprised of legal, due diligence and accounting firm expenses associated with the process
of actively pursuing a potential business combination.

Gain in fair value change of contingent consideration - TRA liability. Gain in fair value change of contingent consideration - TRA liability charges
relate to fair value adjustments of the TRA liability.

Other expense. Other expense is principally costs of restructuring consisting of severance and related expenses.

Results of Operations

In assessing the performance of our business, we consider a number of key performance indicators used by management and typically used by our
competitors, including the non-GAAP measures of EBITDA and Adjusted EBITDA. Because not all companies use identical calculations, this presentation of
EBITDA and Adjusted EBITDA may not be comparable to other similarly titled measures of other companies. See “Reconciliation of Adjusted EBITDA”
below for a reconciliation of EBITDA and Adjusted EBITDA to net income for each applicable period.

33

Comparison of Results for the Successor Fifty-Two Weeks Ended August 25, 2018, the Successor Period from July 7, 2017 through August 26, 2017 and
the Predecessor Period from August 28, 2016 through July 6, 2017

The following table presents, for the periods indicated, selected information from our consolidated financial results, including information presented

as a percentage of net sales:

(In thousands)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Distribution

Selling

Marketing

General and administrative

Depreciation and amortization

Business transaction costs

Gain in fair value change of
contingent consideration - TRA
liability

Other expense

Total operating expenses

Successor

Successor

Predecessor

52-Weeks Ended

  August 25, 2018

  % of
Sales

  From July 7, 2017 
through August 26,
2017

  % of
Sales

From August 28,
2016 through July 6,
2017

  % of
Sales

  $

431,429  

100.0 %   $

56,334  

100.0 %     $

339,837  

100.0 %

223,873  

51.9 %  

207,556  

48.1 %  

35,941  

63.8 %    

20,393  

36.2 %    

179,998  

159,839  

53.0 %

47.0 %

19,685  

17,802  

41,290  

4.6 %  

4.1 %  

9.6 %  

56,333  

13.1 %  

7,672  

2,259  

1.8 %  

0.5 %  

2,784  

2,322  

4,615  

7,813  

1,000  

—  

4.9 %    

4.1 %    

8.2 %    

13.9 %    

1.8 %    

— %    

14,970  

13,905  

33,589  

39,276  

8,617  

25,608  

4.4 %

4.1 %

9.9 %

11.6 %

2.5 %

7.5 %

(2,848)  

(0.7)%  

633  

0.1 %  

—  

—  

— %    

— %    

—  

141  

— %

— %

142,826  

33.1 %  

18,534  

32.9 %    

136,106  

40.1 %

Income from operations

64,730  

15.0 %  

1,859  

3.3 %    

23,733  

7.0 %

Other income (expense):

Change in warrant liabilities

Interest expense

Gain on foreign currency
transactions

Other income

Total other expense

Income before income taxes

Income tax (benefit) expense

Net income (loss)

Other financial data:

Adjusted EBITDA

  $

  $

—  

— %  

—  

— %    

(12,551)  

(2.9)%  

(1,662)  

(3.0)%    

722  

(22,724)

0.2 %

(6.7)%

97  

815  

— %  

0.2 %  

513  

30  

0.9 %    

0.1 %    

133  

221  

— %

0.1 %

(11,639)  

(2.7)%  

(1,119)  

(2.0)%    

(21,648)

(6.4)%

53,091  

12.3 %  

(17,364)  

(4.0)%  

70,455  

16.3 %   $

740  

290  

450  

1.3 %    

0.5 %    

0.8 %     $

2,085  

4,570  

0.6 %

1.3 %

(2,485)

(0.7)%

78,602  

18.2 %   $

8,654  

15.4 %     $

63,889  

18.8 %

Comparison of Results for the Successor Fifty-Two Weeks Ended August 25, 2018 and the Successor Period from July 7, 2017 through August 26, 2017

Net sales. Net sales for the successor fifty-two week period ended August 25, 2018 were $431.4 million compared to $56.3 million for the Successor

Period from July 7, 2017 through August 26, 2017.

Cost of goods sold.  Cost  of  goods  sold  for  the  successor  fifty-two  week  period  ended  August  25,  2018  were  $223.9 million  compared  to  $35.9

million for the Successor Period from July 7, 2017 through August 26, 2017.

Gross profit. Gross profit for the successor fifty-two week period ended August 25, 2018 was $207.6 million, or 48.1%  of  net  sales  compared  to

$20.4 million, or 36.2% of net sales, for the Successor Period from July 7, 2017 through August 26, 2017.

34

 
 
 
   
 
 
   
 
 
 
   
 
 
 
 
   
   
   
   
     
   
   
   
   
   
     
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
     
   
 
 
   
   
   
   
     
   
   
   
   
   
     
   
 
 
 
 
 
 
 
 
   
   
   
   
     
   
 
 
 
 
   
   
   
   
     
   
   
   
   
   
     
   
Operating expenses. Operating expenses for the successor fifty-two week period ended August 25, 2018 were $142.8 million, or 33.1% of net sales,

compared to $18.5 million, or 32.9% of net sales, for the Successor Period from July 7, 2017 through August 26, 2017.

Interest expense. Interest expense for the successor fifty-two week period ended August 25, 2018 was $12.6 million, or 2.9% of net sales, compared

to $1.7 million, or 3.0% of net sales, for the Successor Period from July 7, 2017 through August 26, 2017.

Income tax (benefit) expense. Income tax benefit for the successor fifty-two week period ended August 25, 2018 was $17.4 million  compared  to

income tax expense of $0.3 million for the Successor Period from July 7, 2017 through August 26, 2017.

Adjusted EBITDA. Adjusted EBITDA for the successor fifty-two week period ended August 25, 2018 was $78.6 million compared to $8.7 million

for the Successor Period from July 7, 2017 through August 26, 2017.

Comparison of Results for the Successor Period from July 7, 2017 through August 26, 2017 and the Predecessor Period from August 28, 2016 through
July 6, 2017.

Net sales.  Net  sales  for  the  successor  period  from  July  7,  2017  through  August  26,  2017  were  $56.3  million  compared  to  $339.8  million  for  the

predecessor period from August 28, 2016 through July 6, 2017. There was no impact to net sales as a result of the Business Combination.

Cost of goods sold. Cost of goods sold for the successor period from July 7, 2017 through August 26, 2017 were $35.9 million compared to $180.0
million for the predecessor period from August 28, 2016 through July 6, 2017. As a result of the Business Combination, there was a one-time inventory fair
value step-up of $6.0 million that was charged to cost of goods sold in the successor period from July 7, 2017 through August 26, 2017.

Gross profit. Gross profit for the successor period from July 7, 2017 through August 26, 2017, including the effect of the one-time inventory fair
value  step-up,  were  $20.4  million,  or  36.2%  of  net  sales,  compared  to  the  predecessor  period  from  August  28,  2016  through  July  6,  2017,  gross  profit
was $159.8 million, or 47.0% of net sales.

Operating expenses. Operating expenses for the successor period from July 7, 2017 through August 26, 2017 were $18.5 million or 32.9% of net

sales compared to $136.1 million or 40.1% of net sales the predecessor period from August 28, 2016 through July 6, 2017.

Interest  expense.  Interest  expense  for  the  successor  period  from  July  7,  2017  through  August  26,  2017  was  $1.7  million  or  3.0%  of  net  sales
compared to $22.7 million or 6.7% of net sales for the predecessor period from August 28, 2016 through July 6, 2017. The lower interest expense in the
successor period from July 7, 2017 through August 26, 2017 is the result of the reduced principal balance of the debt as well as a reduction in the rate of
interest being incurred on the debt.

Income tax expense. Income tax expense for the successor period from July 7, 2017 through August 26, 2017 was $0.3 million compared to $4.6
million  for  the  predecessor  period  from  August  28,  2016  through  July  6,  2017.  Higher  taxes  in  the  predecessor  period  relate  to  the  impacts  of  the
nondeductible business combination transaction costs.

Adjusted  EBITDA.  Adjusted  EBITDA  decreased  $55.2  million  or  86.5%  for  the  successor  period  from  July  7,  2017  through  August  26,
2017  compared  to  the  predecessor  period  from  August  28,  2016  through  July  6,  2017.  For  a  reconciliation  of  Adjusted  EBITDA  to  its  most  directly
comparable GAAP measure, see “Reconciliation of Adjusted EBITDA”.

35

Pro Forma Combined Fifty-Two Weeks Ended August 26, 2017

For  comparative  purposes,  we  are  presenting  an  unaudited  pro  forma  combined  statement  of  operations  for  the  fifty-two  week  period
ended August 26, 2017, and we discuss such pro forma combined results compared to the Predecessor’s full year 2016 results below. The unaudited pro forma
combined statements of operations for the fiscal year ended August 26, 2017 presents our consolidated results of operations giving pro forma effect to the
Business  Combination  as  if  it  had  occurred  as  of  August  28,  2016.  The  pro  forma  combined  adjustments  are  based  on  available  information  and  upon
assumptions that our management believes are reasonable in order to reflect, on a pro forma combined basis, the impact of these transactions on the historical
financial information of our Predecessor and Successor entities, as applicable.

The  Business  Combination  was  accounted  for  using  the  acquisition  method  of  accounting  in  accordance  with  the  FASB  Accounting  Standards
Codification (“ASC”) 805, Business Combinations (“ASC 805”). The historical financial information has been adjusted to give pro forma effect to events that
are related and/or directly attributable to the Business Combination, are factually supportable and are expected to have a continuing impact on the results of
the combined company. The adjustments presented on the unaudited pro forma financial statements have been identified and presented to provide relevant
information necessary for an accurate understanding of the combined company upon consummation of the Business Combination.

The unaudited pro forma combined financial information contains a variety of adjustments, assumptions and estimates, is subject to numerous other
uncertainties and the assumptions and adjustments as described in the accompanying notes hereto and should not be relied upon as being indicative of our
results of operations had the Business Combination occurred on August 28, 2016. The unaudited pro forma combined financial information also does not
project  our  results  of  operations  for  any  future  period  or  date.  The  unaudited  pro  forma  combined  financial  information  for  the  fifty-two  weeks
ended August 26, 2017 includes results of the Successor and Predecessor entities. The pro forma combined adjustments give effect to the items identified in
the pro forma combined table below in connection with the Business Combination.

36

Pro Forma Combined Statement of Operations
For the Pro Forma Combined Fifty-Two Week Period Ended August 26, 2017

Historical (i)

  From July 7, 2017 
through August 26,
2017

From August 28,
2016 through July 6,
2017

(Successor)

(Predecessor)

Pro Forma
Adjustments

Unaudited

52-Weeks Ended

August 26, 2017

(Pro Forma)

(In thousands)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Distribution

Selling

Marketing

General and administrative

Depreciation and amortization

Business transaction costs

Other expense

Total operating expenses

  $

56,334     $

339,837   $

—  

$

35,941    

20,393    

179,998  

159,839  

(5,989) ii

5,989  

2,784    

2,322    

4,615    

7,813    

1,000    

—    

—    

14,970  

13,905  

33,589  

39,276  

8,617  

25,608  

141  

18,534    

136,106  

—  

—  

—  

635 iii

(1,979) iv

(25,608) v

—  

(26,952)  

Income from operations

1,859    

23,733  

32,941  

Other income (expense):

Change in warrant liabilities

Interest expense

Gain on foreign currency transactions

Other income

Total other expense

Income before income taxes

Income tax expense

Net income (loss)

Other financial data:

Adjusted EBITDA (ix)

—    

(1,662)    

513    

30    

(1,119)    

722  

(22,724)  

133  

221  

(722) vi

12,475 vii

—  

—  

(21,648)  

11,753  

740    

290    

450     $

2,085  

4,570  

(2,485)   $

44,694  

13,958 viii

30,736  

8,654     $

63,889    

$

$

  $

  $

396,171

209,950

186,221

17,754

16,227

38,204

47,724

7,638

—

141

127,688

58,533

—

(11,911)

646

251

(11,014)

47,519

18,818

28,701

72,543

_______________
i.

The amounts presented represent the Predecessor’s historical GAAP results of operations.

ii.

The adjustment represents a non-cash, one time inventory fair value adjustment recorded in conjunction with the Business Combination and was recognized in the successor period, and is not
indicative of future cost of goods sold.

iii. The adjustment represents the incremental stock-based compensation expense under the Simply Good Foods omnibus incentive plan.

iv.

v.

The adjustment reflects the difference in the intangible asset amortization expense associated with the allocation of purchase price to intangible assets due to the Business Combination. The
amortization expense decreased as additional indefinite lived intangible assets were identified for the successor entity than the predecessor entity. The amount of amortizable intangible assets
identified in the Business Combination decreased from $125.8 million to $88.0 million.

Business combination transaction expenses primarily consist of fees related to the Business Combination and the Company’s acquisition activities. Refer to Note 3, Business Combination, of
the consolidated financial statements for additional details.

vi.

Predecessor warrants were accounted for as warrant liabilities, which were exercised and settled with the Business Combination.

vii. Represents the adjustment necessary to arrive at interest expense associated with the term loan and revolving debt facilities of Simply Good Foods. The predecessor entity had $337.2 million
outstanding as of August 27, 2016 while the successor entity had $200.0 million outstanding. The long term debt of the predecessor entity accrued interest at 6.25% on the first lien and 9.75%
on the second lien while the successor debt accrues interest at 3 month LIBOR plus 4%. The significant reduction in outstanding principal, and lower interest rates, drive significant expense
savings. Refer to Note 7, Long-Term Debt and Line of Credit, of the consolidated financial statements for additional details on long-term debt.

viii. Represents the adjustment necessary to arrive at an effective income tax rate of 39.6%.

ix. Adjusted EBITDA is a non-GAAP financial measure. For a reconciliation to its most directly comparable GAAP measure, see “Reconciliation of Adjusted EBITDA” within this section.

37

 
   
 
 
   
   
 
 
 
   
 
 
 
   
 
 
 
 
 
   
     
   
 
 
   
     
   
 
 
 
 
 
 
 
 
 
 
 
   
     
   
 
 
 
 
   
     
   
 
 
   
     
   
 
 
 
 
 
 
 
 
   
     
   
 
 
 
 
 
   
     
   
 
 
   
     
   
 
 
 
Comparison of Results for the Fifty-Two Weeks Ended August 25, 2018 and the Pro Forma Combined Fifty-Two Weeks Ended August 26, 2017

For comparative purposes, we are presenting a statement of operations for the fifty-two week period ended August 25, 2018, compared to unaudited
pro forma combined statement of operations for the fifty-two week period ended August 26, 2017. The following table presents, for the periods indicated,
selected information from our unaudited pro forma combined financial results, including information presented as a percentage of net sales:

(In thousands)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Distribution

Selling

Marketing

General and administrative

Depreciation and amortization

Business transaction costs

Gain in fair value change of contingent consideration - TRA liability

Other expense

Total operating expenses

Income from operations

Other income (expense):

Interest expense

Gain on foreign currency transactions

Other income

Total other expense

Income before income taxes

Income tax (benefit) expense

Net income

Other financial data:

Adjusted EBITDA

Historical

Successor

 Pro Forma

Predecessor

audited

unaudited

52-Weeks Ended

  August 25, 2018

% of sales

52-Weeks Ended

    August 26, 2017

% of sales

  $

431,429  

100.0 %     $

396,171  

100.0 %

223,873  

51.9 %    

207,556  

48.1 %    

209,950  

186,221  

53.0 %

47.0 %

19,685  

17,802  

41,290  

4.6 %    

4.1 %    

9.6 %    

56,333  

13.1 %    

7,672  

2,259  

1.8 %    

0.5 %    

(2,848)  

(0.7)%    

633  

0.1 %    

17,754  

16,227  

38,204  

47,724  

7,638  

—  

—  

141  

4.5 %

4.1 %

9.6 %

12.0 %

1.9 %

— %

— %

— %

142,826  

33.1 %    

127,688  

32.2 %

64,730  

15.0 %    

58,533  

14.8 %

(12,551)  

(2.9)%    

(11,911)  

(3.0)%

97  

815  

— %    

0.2 %    

646  

251  

0.2 %

0.1 %

(11,639)  

(2.7)%    

(11,014)  

(2.8)%

53,091  

12.3 %    

(17,364)  

(4.0)%    

70,455  

16.3 %     $

47,519  

18,818  

28,701  

12.0 %

4.7 %

7.2 %

78,602  

18.2 %     $

72,543  

18.3 %

  $

  $

Net sales. Net sales of $431.4 million represented an increase of $35.3 million, or 8.9%, for the fifty-two weeks ended August 25, 2018 compared to
the fifty-two  weeks  ended August  26,  2017.  The  increase  in  net  sales  is  primarily  due  to  organic  sales  growth  of  8.3%,  driven  by  increased  sales  of  our
products in the U.S., offset by 0.3% from the prior year recall receivable. In addition, the acquisition of Wellness Foods drove a 0.9% increase in net sales
compared to the prior year.

In the third-quarter 10-Q the Company disclosed that it had historically recorded revenue on a “FOB Shipping Point” basis despite the fact that a
significant portion of customer contracts indicated "FOB Destination" terms. As such, in the fourth quarter revenue was recorded on an "FOB Destination"
basis, which resulted in a reduction to net sales of $7.8 million as of August 25, 2018.

Cost of goods sold. Cost of goods sold increased $13.9 million, or 6.6%, for the fifty-two weeks ended August 25, 2018 compared to the fifty-two
weeks ended August 26, 2017. The increase is primarily due to sales volume growth of $16.5 million offset by an improvement in supply chain costs of $2.6
million.

38

 
 
   
 
 
   
 
 
   
   
   
 
 
 
   
 
 
 
 
 
 
   
   
     
   
   
   
     
   
 
 
 
 
 
 
 
 
 
 
   
   
     
   
 
 
   
   
     
   
   
   
     
   
 
 
 
 
 
   
   
     
   
 
 
 
   
   
     
   
   
   
     
   
Gross profit. Gross profit increased $21.3 million, or 11.5%, for the fifty-two weeks ended August 25, 2018 compared to the fifty-two weeks ended
August 26, 2017. Gross profit of $207.6 million, or 48.1% of net sales, for the fifty-two weeks ended August 25, 2018 increased 110 basis points from 47.0%
of net sales for the fifty-two weeks ended August 26, 2017. The increase is primarily due to favorable changes in trade allowances and favorable supply chain
costs, offset in part by the aforementioned recall reimbursement which had a 20 basis point benefit to gross margin in the previous year.

Operating expenses. Operating expenses increased $15.1 million, or 11.9%, for the fifty-two weeks ended August 25, 2018 compared to the fifty-

two weeks ended August 26, 2017 due to the following:

•

•

Distribution. Distribution expenses increased $1.9 million, or 10.9%, for the fifty-two weeks ended August 25, 2018 compared to the fifty-

two weeks ended August 26, 2017. The increase is primarily driven by volume increases.

Selling. Selling expenses increased $1.6 million, or 9.7%, for the fifty-two weeks ended August 25, 2018 compared to the fifty-two weeks
ended August 26, 2017. The increase  was  primarily  driven  by  a  $2.1  million  increase  in  customer-specific  advertising  activity,  offset  by
broker savings of $0.5 million.

• Marketing. Marketing expenses increased $3.1 million, or 8.1%, for the fifty-two weeks ended August 25, 2018 compared to the fifty-two

weeks ended August 26, 2017. The increase in expense is primarily driven by an increase in media spending and production.

•

•

•

•

General and administrative. General and administrative expenses increased $8.6 million, or 18.0%, for the fifty-two weeks ended August
25,  2018  compared  to  the  fifty-two  weeks  ended  August  26,  2017.  The  increase  is  related  to  higher  professional  fees  of  $3.0  million,
employee related cost of $2.3 million, expansion of our distribution center of $1.6 million, the acquisition of Wellness Foods of $0.7 million
and other increases in general and administrative expense of $1.0 million.

Depreciation and amortization. Depreciation and amortization expenses remained consistent between the fifty-two weeks ended August 25,
2018 compared to the fifty-two weeks ended August 26, 2017. The fifty-two weeks ended August 26, 2017 has been adjusted to change the
depreciable basis of intangible assets as if the Business Combination occurred at the beginning of the year.

Business  transaction  costs.  The  Company  recorded  $2.3  million  in  transaction  costs  for  the  fifty-two  weeks  ended  August  25,  2018
primarily related to the equity offering by one of our stockholders in February and due diligence costs associated with acquisition efforts.
The Company did not incur any transaction costs in the comparable period.

Gain  in  fair  value  change  of  contingent  consideration  -  TRA  liability.  The  Company  recorded  a  $2.8  million  gain  in  contingent
consideration for the fifty-two weeks ended August 25, 2018. The gain is due to the change in the fair value of the TRA from the beneficial
impact  of  the  change  in  tax  law  offset  by  routine  incremental  fair  value  amortization  changes.  The  TRA  was  entered  into  as  part  of  the
Business Combination in the prior year. The TRA is discussed in Note 9, Income Taxes, of the Consolidated Financial Statements included
in this Report.

Interest expense. Interest expense remained consistent between the fifty-two weeks ended August 25, 2018 compared to the fifty-two weeks ended
August 26, 2017. The fifty-two weeks ended August 26, 2017 has been adjusted based on the long-term debt of the Company as if the Business Combination
occurred at the beginning of the year.

Gain on foreign currency transactions. Foreign currency gain decreased $0.5 million between the fifty-two weeks ended August 25, 2018 and the

fifty-two weeks ended August 26, 2017. Foreign currency transactions relate to changes in foreign currency rates in our international operations.

Income tax (benefit) expense. Income tax expense decreased $36.2 million for the fifty-two weeks ended August 25, 2018 compared to the fifty-two
weeks ended August 26, 2017. The difference is primarily due to the preliminary assessment of the tax law change on the Company's tax liabilities. For the
fifty-two week period ended August 26, 2017, the effective tax rate assumed within the pro forma financial statements was 39.6%. For the fifty-two weeks
ended August 25, 2018, a provisional gain of $31.0 million pursuant to the change in tax law resulted in a negative effective tax rate of 32.7%. The change in
tax law is discussed in Note 9, Income Taxes, of the Consolidated Financial Statements included in this Report.

Adjusted EBITDA. Adjusted EBITDA increased $6.1 million, or 8.4%, for the fifty-two weeks ended August 25, 2018 compared to the fifty-two
weeks ended August  26,  2017.  The  increase  is  due  to  higher  gross  profit,  partially  offset  by  higher  operating  expenses.  For  a  reconciliation  of  Adjusted
EBITDA to its most directly comparable GAAP measure, see “Reconciliation of Adjusted EBITDA” below.

39

Supplemental Pro Forma Fifty-Two Week Period Ended August 27, 2016

The  following  unaudited  pro  forma  financial  information  has  been  prepared  from  the  perspective  of  Atkins  and  its  fiscal  year  end  of August  27,
2016. The unaudited pro forma income statement for the fifty-two weeks ended August 27, 2016 presents the historical consolidated statement of operations
of Atkins for the fifty-two weeks ended August 27, 2016, giving effect to the Business Combination as if it had occurred on August 30, 2015.

The unaudited pro forma financial statements give effect to the Business Combination in accordance with the acquisition method of accounting for
business combinations. The historical financial information has been adjusted to give pro forma effect to events that are related and/or directly attributable to
the Business Combination, are factually supportable and are expected to have a continuing impact on the results of the combined company. The adjustments
presented  on  the  unaudited  pro  forma  financial  statements  have  been  identified  and  presented  to  provide  relevant  information  necessary  for  an  accurate
understanding of the combined company upon consummation of the Business Combination.

The unaudited pro forma financial statements also reflect the impact of the Atkins license arrangement for frozen meals sold in the U.S. by Bellisio.
This agreement was effective September 1, 2016 and is a seven-year license with Bellisio to license Atkins' frozen meals business. Bellisio manufactures,
distributes, markets, promotes and sells Atkins frozen food products under the Atkins licensed mark. The effects of the license agreement are presented in the
“Frozen  License  Adjustments”  and  “Atkins'  Pro  Forma”  columns  in  the  unaudited  historical  consolidated  statement  of  operations  for  the  fifty-two  weeks
ended August 27, 2016.

The  unaudited  pro  forma  financial  information  is  for  illustrative  purposes  only.  The  financial  results  may  have  been  different  if  the  Business
Combination  actually  been  completed  sooner.  You  should  not  rely  on  the  unaudited  pro  forma  financial  information  as  being  indicative  of  the  historical
results that would have been achieved if the Business Combination had been completed as of August 30, 2015.

40

    
Pro Forma Combined Statement of Operations
For the Pro Forma Fifty-Two Week Period Ended August 27, 2016

August 27, 2016

  Historical Atkins  

Frozen License
Adjustments

Atkins' Pro Forma
(i)

Pro Forma
Adjustments

  $

427,858   $

(58,819)  

$

369,039   $

248,464  

179,394  

(48,977)  

(9,842)  

199,487  

169,552  

August 27, 2016

Pro Forma
(Unaudited)

$

—  

—  

—  

369,039

199,487

169,552

18,489  

18,513  

37,751  

46,961  

10,179  

—  

1,542  

133,435  

(3,023) vii

(2,440) vii

(1,487)  

(2,897)  

—  

—  

(493)  

(10,340)  

15,466  

16,073  

36,264  

44,064  

10,179  

—  

1,049  

—  

—  

—  

1,384 ii

(2,587) iii

—  

—  

15,466

16,073

36,264

45,448

7,592

—

1,049

123,095  

(1,203)  

121,892

(In thousands)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Distribution

Selling

Marketing

General and administrative

Depreciation and amortization

Business transaction costs

Other expense

Total operating expenses

Income from operations

45,959  

498  

46,457  

1,203  

47,660

Other income (expense):

Change in warrant liabilities

Interest expense

Loss on foreign currency
transactions

Other income

Total other (expense) income

Income before income taxes

Income tax (benefit) expense

(722)  

(27,195)  

(619)  

118  

(28,418)  

17,541  

7,507  

Net income

  $

10,034   $

—  

—  

—  

—  

—  

498  

197  

301  

(722)  

(27,195)  

(619)  

118  

(28,418)  

18,039  

7,704  

722 iv

15,284 v

—  

—  

16,006  

17,209  

6,254 vi

$

10,335   $

10,955  

$

—

(11,911)

(619)

118

(12,412)

35,248

13,958

21,290

_______________
i.

The amounts in this column represents the Predecessor’s historical GAAP results after removing the results of operations of the Frozen operations.

ii.

The adjustment represents the incremental stock based compensation expense under the Simply Good Foods omnibus incentive plan.

iii. The adjustment reflects the difference in the intangible asset amortization expense associated with the allocation of purchase price to intangible assets due to the Business Combination. The
amortization  expense  decreased  as  more  indefinite  lived  intangible  assets  were  identified  for  the  successor  entity  than  the  predecessor  entity.  The  amount  of  amortizable  intangible  assets
identified  in  the  Business  Combination  decreased  from  $125.8  million  to  $88.0  million.  Refer  to  Note  5, Goodwill and Intangibles,  of  the  consolidated  financial  statements  for  additional
details.

iv.

v.

The Simply Good Foods warrants are not warrant liabilities and are accounted for as equity warrants. The adjustment represents the corresponding decrease to expense.

The  adjustment  represents  interest  expense  associated  with  the  term  loan  and  revolving  debt  facilities  of  Simply  Good  Foods.  The  predecessor  entity  had  $337.2  million  outstanding  as  of
August 27, 2016 while the successor entity had $200.0 million outstanding. The long term debt of the predecessor entity accrued interest at 6.25% on the first lien and 9.75% on the second lien
while the successor debt accrues interest at 3 month LIBOR and 4%. The significant reduction in outstanding principal, and lower interest rates, drive significant expense savings. Refer to Note
7, Long-Term Debt and Line of Credit, of the Consolidated Financial Statements for additional details on long-term debt.

vi. Represents the effective income tax rate of 39.6%.

vii. Approximately $2.1 million of Pro Forma Frozen Licensing Selling costs were previously classified as Pro Forma Frozen Licensing Distribution expenses.

41

 
 
   
 
 
 
 
 
 
 
   
   
 
 
   
 
 
   
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
   
 
 
 
 
   
   
 
 
   
 
 
   
   
 
 
   
 
 
 
 
 
 
 
 
   
   
 
 
   
 
 
 
 
Comparison of Results for the Pro Forma Combined Fifty-Two Week Period Ended August 26, 2017 and the Supplemental Pro Forma Fifty-Two Week
Period Ended August 27, 2016

For  comparative  purposes,  we  are  presenting  a  unaudited  pro  forma  combined  statement  of  operations  for  the  fifty-two  week  period
ended August 26, 2017, and we discuss such pro forma combined results compared to the supplemental unaudited pro forma statement of operations for the
fifty-two week period ended August 27, 2016. The following table presents, for the periods indicated, selected information from our unaudited pro forma
consolidated financial results, including information presented as a percentage of net sales:

(In thousands)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Distribution

Selling

Marketing

General and administrative

Depreciation and amortization

Business transaction costs

Other expense

Total operating expenses

Pro Forma

Successor

 Pro Forma

Predecessor

unaudited

unaudited

52-Weeks Ended

  August 26, 2017

% of sales

52-Weeks Ended

    August 27, 2016

% of sales

  $

396,171  

100.0 %     $

369,039  

100.0 %

209,950  

53.0 %    

186,221  

47.0 %    

199,487  

169,552  

54.1 %

45.9 %

17,754  

16,227  

38,204  

4.5 %    

4.1 %    

9.6 %    

47,724  

12.0 %    

7,638  

1.9 %    

—  

141  

— %    

— %    

15,466  

16,073  

36,264  

45,448  

7,592  

—  

1,049  

4.2 %

4.4 %

9.8 %

12.3 %

2.1 %

— %

0.3 %

127,688  

32.2 %    

121,892  

33.0 %

Income from operations

58,533  

14.8 %    

47,660  

12.9 %

Other income (expense):

Change in warrant liabilities

Interest expense

Gain (loss) on foreign currency transactions

Other income

Total other expense

Income before income taxes

Income tax expense

Net income

Other financial data:

Adjusted EBITDA

—  

— %    

(11,911)  

(3.0)%    

646  

251  

0.2 %    

0.1 %    

—  

(11,911)  

(619)  

118  

— %

(3.2)%

(0.2)%

— %

(11,014)  

(2.8)%    

(12,412)  

(3.4)%

47,519  

12.0 %    

18,818  

28,701  

4.7 %    

7.2 %     $

35,248  

13,958  

21,290  

9.6 %

3.8 %

5.8 %

72,543  

18.3 %     $

64,246  

17.4 %

  $

  $

Net  sales.  Net  sales  increased  $27.1  million,  or  7.4%,  for  the  fifty-two  weeks  ended  August  26,  2017  compared  to  the  fifty-two  weeks
ended August 27, 2016. The increase in net sales was driven primarily by growth of $20.0 million in Atkins core business and the December 2016 addition of
Wellness Foods of $7.1 million. The growth in the core business net sales was primarily driven by increased demand, growing volume $17.4 million and
improved returns of $2.6 million. The improvement to returns was principally due to the 2016 recall expense which decreased 2016 net sales. The recall was
subsequently reimbursed in 2017.

Cost of goods sold. Cost of goods sold increased $10.5 million, or 5.2%, for the fifty-two weeks ended August 26, 2017 compared to the fifty-two

weeks ended August 27, 2016. The increase was primarily due to sales volume growth of $6.9 million and the Wellness Foods acquisition of $3.6 million.

42

 
 
   
 
 
   
 
 
   
   
   
 
 
 
   
 
 
 
 
 
 
   
   
     
   
   
   
     
   
 
 
 
 
 
 
 
 
 
   
   
     
   
 
 
   
   
     
   
   
   
     
   
 
 
 
 
 
 
   
   
     
   
 
 
 
   
   
     
   
   
   
     
   
Gross profit. Gross profit increased $16.7 million, or 9.8%, for the fifty-two week period ended August 26, 2017 compared to the fifty-two week
period ended August 27, 2016. Gross margin of 47.0% for the fifty-two weeks ended August 26, 2017 improved 110 bps from 45.9% for the fifty-two weeks
ended August 27, 2016 due to the favorable recall expense, cost saving initiatives and favorable mix.

Operating  expenses.  Operating  expenses  increased  $5.8  million,  or  4.8%,  for  the  fifty-two  week  period  ended August  26,  2017  compared  to  the

fifty-two week period ended August 27, 2016 due to the following:

•

Selling. Selling  expenses  increased  $0.2  million,  or  1.0%,  for  the  fifty-two  week  period  ended August  26,  2017  compared  to  the  fifty-two  week
period ended August 27, 2016.

• Marketing. Marketing  expenses  increased  $1.9  million,  or  5.3%,  for  the  fifty-two  week  period  ended August  26,  2017  compared  to  the  fifty-two

week period ended August 27, 2016 to support the growth of the snacking business.

•

•

•

•

Distribution. Distribution expenses increased $2.3 million, or 14.8%, for the fifty-two week period ended August 26, 2017 compared to the fifty-two
week period ended August 27, 2016. The increase in distribution expenses was primarily driven by a one-time surcharge in 2017 of $0.8 million.

General  and  administrative.  General  and  administrative  expenses  increased  $2.3  million  for  the  fifty-two  week  period  ended  August  26,
2017 compared to the fifty-two week period ended August 27, 2016. The increase related to the acquisition of Wellness Foods and incremental costs
associated with public company operations.

Depreciation and amortization. Depreciation and amortization expenses were flat for the fifty-two week period ended August 26, 2017 compared to
the fifty-two week period ended August 27, 2016.

Other expense. Other expenses decreased $0.9 million for the fifty-two week period ended August 26, 2017 compared to the fifty-two week period
ended August 27, 2016.

Gain  (loss)  on  foreign  currency  transactions.  Loss  on  foreign  currency  transactions  increased  $1.3  million  for  the  fifty-two  week  period  ended

August 26, 2017 compared to the fifty-two week period ended August 27, 2016.

Income tax expense. Income tax expense increased $4.9 million from the fifty-two week period ended August 26, 2017 compared to the fifty-two

week period ended August 27, 2016. The difference is due to higher income from operations in 2017 compared to 2016.

Adjusted EBITDA. Adjusted EBITDA increased $8.3 million, or 12.9%, for the fifty-two week period ended August 26, 2017 compared to the fifty-
two week period ended August 27, 2016. The increase was driven by the increase in gross profit. For a reconciliation of Adjusted EBITDA to its most directly
comparable GAAP measure, see “Reconciliation of Adjusted EBITDA”.

Reconciliation of Adjusted EBITDA

Adjusted  EBITDA.  Adjusted  EBITDA  is  a  non-GAAP  financial  measure  commonly  used  in  our  industry  and  should  not  be  construed  as  an
alternative to net income as an indicator of operating performance or as an alternative to cash flow provided by operating activities as a measure of liquidity
(each as determined in accordance with GAAP). Simply Good Foods defines Adjusted EBITDA (earnings before interest, tax, depreciation and amortization)
as  net  income  before  interest  expense,  income  tax  expense,  depreciation  and  amortization  with  further  adjustments  to  exclude  the  following  items:  stock-
based compensation and warrant expense, transaction and IPO readiness costs, restructuring costs, management fees, frozen media licensing fees, non-core
legal  costs,  transactional  exchange  impact,  change  in  fair  value  of  contingent  consideration  -  TRA  liability,  business  transaction  costs  and  other  non-core
expenses. The Company believes that the inclusion of these supplementary adjustments in presenting Adjusted EBITDA are appropriate to provide additional
information  to  investors  and  reflects  operating  results  more  accurately  of  the  on-going  operations.  Adjusted  EBITDA  may  not  be  comparable  to  other
similarly titled captions of other companies due to differences in calculation.

43

The following unaudited tables below provide a reconciliation of Adjusted EBITDA to its most directly comparable GAAP measure, which is net

income (loss).

Adjusted EBITDA Reconciliation:

(In thousands)

Net income (loss)

Interest expense

Interest income

Income tax (benefit) expense

Depreciation and amortization

EBITDA

Business transaction costs

Stock-based compensation and warrant
expense

Transaction fees / IPO readiness

Restructuring

Roark management fee

Recall receivable reserve

Frozen licensing media

Non-core legal costs

Gain in fair value change of contingent
consideration - TRA liability

Purchase accounting inventory step-up

Other (1)

Adjusted EBITDA

  52-Weeks Ended   From July 7, 2017
through August
26, 2017

  August 25, 2018  

    From August 28,
2016 through July
6, 2017

  52-Weeks Ended   52-Weeks Ended

  August 26, 2017   August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Pro Forma)

(Pro Forma)

  $

70,455   $

450     $

12,551  

(301)  

(17,364)  

7,672  

73,013  

2,259  

4,029  

—  

631  

—  

—  

250  

1,314  

(2,848)  

—  

(46)  

1,662    

—    

290    

1,000    

3,402    

—    

412    

—    

—    

—    

(1,195)    

456    

96    

—    

5,989    

(506)    

(2,485)   $

22,724  

—  

4,570  

8,617  

33,426  

25,608  

1,719  

371  

167  

1,200  

—  

794  

723  

—  

—  

(119)  

28,701   $

11,911  

—  

18,818  

7,638  

67,068  

—  

3,488  

371  

167  

1,200  

(1,195)  

1,250  

819  

—  

—  

(625)  

  $

78,602   $

8,654     $

63,889   $

72,543   $

21,290

11,911

—

13,958

7,592

54,751

—

3,488

470

1,049

1,670

1,922

—

—

—

—

896

64,246

_______________
(1) Other items consist principally of exchange impact of foreign currency transactions and other expenses.

Liquidity and Capital Resources

Overview

We have historically funded our operations with cash flow from operations and borrowings under our credit facilities. Our principal uses for liquidity
have been debt service and working capital. We believe our sources of liquidity and capital will be sufficient to finance our continued operations, growth
strategy and additional expenses we are incurring as a public company for at least the next twelve months.

Following  the  consummation  of  the  Business  Combination,  we  are  obligated  to  make  payments  under  the  TRA.  Although  the  actual  timing  and
amount of any payments that may be made under the TRA will vary, the payments that we will be required to make could be significant. Any payments made
under the TRA will reduce the amount of overall cash flow that might have otherwise been available to us. To the extent that we are unable to make payments
under the TRA for any reason, the unpaid amounts generally will be deferred and accrue interest until paid. See Note 9, Income Taxes, of the Consolidated
Financial Statements included in this Report for additional information on the TRA.

Debt and Credit Facilities

On July 7, 2017, the Company entered into a credit agreement with Barclays Bank PLC and other parties. The credit agreement provides for a term
facility of $200.0 million (“Term Facility”) with a seven year maturity and a revolving credit facility of up to $75.0 million (the “Revolving Credit Facility”)
with a five year maturity, under the first lien senior secured loan facilities (the “First Lien”). Substantially concurrent with the consummation of the Business
Combination, the full $200.0 million of the First Lien term loan (the “Term Loan”) was drawn. No amounts were originally drawn on the Revolving Credit
Facility. The interest rate per annum is based on either (i) a base rate equaling the higher of (a) the “prime rate”, (b) the federal funds effective rate plus 0.50%
and  (c)  the  Euro-currency  rate  applicable  for  an  interest  period  of  one  month  plus  1.00% plus (x) 3.00%  margin  for  Term  Loan  or  (y)  2.00%  margin  for
Revolving Credit Facility, or (ii) London Interbank Offered Rate (“LIBOR”) adjusted for statutory reserve requirements, plus (x) 4.00% margin for the Term
Loan subject to a floor of 1.00% or (y) 3.00% margin for the Revolving Credit Facility. The applicable margin for Revolving Credit Facility was adjusted
after the completion of the Company’s first full fiscal quarter after the closing of the Business Combination based upon the Company’s consolidated First
Lien net leverage ratio. As security for the payment or performance of its debt, the Company has pledged certain equity interests in its subsidiaries.

44

 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On March 16, 2018 (the “Amendment Date”), the Company entered into an amendment (the “Repricing Amendment”) to the First Lien. As a result
of the Repricing Amendment, the interest rate on the Term Loan was reduced and, as of the Amendment Date, such loans bear interest at a rate equal to, at the
Company's option, either LIBOR plus an applicable margin of 3.50% or a base rate plus an applicable margin of 2.50%. The Repricing Amendment did not
change the interest rate on the Revolving Credit Facility. The Revolving Credit Facility will continue to bear interest based upon the Company's consolidated
First  Lien  net  leverage  ratio  as  of  the  last  financial  statements  delivered  to  the  administrative  agent.  No  additional  debt  was  incurred,  or  any  proceeds
received, by the Company in connection with the Repricing Amendment. The incremental fees paid to the administrative agent are reflected as additional debt
discount and are amortized over the terms of the long-term financing agreements using the effective-interest method.

The First Lien is subject to mandatory prepayments based on contractual terms.

The credit facilities governing our debt arrangements contain certain financial and other covenants. The Revolving Credit Facility has a maximum
total  net  leverage  ratio  equal  to  or  less  than  6.25:1.00  (with  a  reduction  to  6.00:1.00  on  and  after  the  third  anniversary  of  the  closing  date  of  the  credit
facilities) contingent on credit extensions in excess of 30% of the total amount of commitments available under the revolving credit facility, and limitations on
our  ability  to,  among  other  things,  incur  and/or  undertake  asset  sales  and  other  dispositions,  liens,  indebtedness,  certain  acquisitions  and  investments,
consolidations,  mergers,  reorganizations  and  other  fundamental  changes,  payment  of  dividends  and  other  distributions  to  equity  and  warrant  holders,  and
prepayments of material subordinated debt, in each case, subject to customary exceptions materially consistent with credit facilities of such type and size. Any
failure  to  comply  with  the  restrictions  of  the  credit  facilities  may  result  in  an  event  of  default.  The  credit  facilities  governing  our  debt  arrangements  bear
interest at variable rates. If market interest rates increase, variable rate debt will create higher debt service requirements, which could adversely affect our
cash flow. As the Company has not drawn on the Revolving Credit Facility as of August 25, 2018 and August 26, 2017, no debt covenants were applicable as
of the period then ended.

As of August 25, 2018, the outstanding principal balances of the Term Loan was $198.5 million, and no amounts were drawn under the $75.0 million

Revolving Credit Facility.

Equity Warrants

On  October  4,  2018,  the  Company  announced  that  it  will  redeem  all  of  its  public  warrants  to  purchase  common  stock  that  remain  outstanding
immediately after 5:00 p.m., New York City time, on November 5, 2018 (the “Redemption Date”). Any public warrants that remain unexercised immediately
after the Redemption Date will be redeemed at a redemption price of $0.01 per warrant. In addition, in accordance with the warrant agreement for the public
warrants, the Company’s Board of Directors elected to require that all future exercises of the public warrants be exercised on a cashless basis. Accordingly,
holders may no longer exercise public warrants in exchange for payment in cash of the $11.50 per share exercise price. Instead, a holder exercising a public
warrant will be deemed to pay the $11.50 per share exercise price by the surrender of 0.61885 of a share of common stock that such holder would have been
entitled to receive upon a cash exercise of each public warrant. Accordingly, by virtue of the cashless exercise of the public warrants, exercising holders of
public warrants will receive 0.38115 of a share of the Company’s common stock for each public warrant surrendered for exercise.

From August 26, 2018 through October 4, 2018, public warrants to purchase an aggregate of 9,886,663 shares of the Company’s common stock were

exercised for cash at an exercise price of $11.50 per share, resulting in aggregate gross proceeds to the Company of approximately $113.7 million.

The Company’s private warrants to purchase 6,700,000 shares of the Company’s common stock remain outstanding as of the date of this report.

Cash Flows

The following table sets forth the major sources and uses of cash for each of the periods set forth below (in thousands):

52-Weeks Ended

  August 25, 2018

  From July 7, 2017
through August 26,
2017

From August 28,
2016 through July 6,
2017

52-Weeks Ended

  August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

Net cash provided by (used in) operating activities

Net cash used in investing activities

Net cash used in (provided by) financing activities

  $

  $

  $

61,038   $

(3,513)   $

(1,587)   $

(27,356)     $

(197,304)     $

280,799     $

21,939   $

(20,458)   $

(53,536)   $

29,023

(815)

(6,735)

45

 
 
   
 
 
 
   
 
 
 
   
 
Operating activities. Our net cash provided by operating activities was $61.0 million for the successor period ended August 25, 2018, an increase of
$88.4 million compared to net cash used in operating activities of $27.4 million for the successor period ended August 26, 2017. The increase was primarily
driven by higher income before taxes. The Company had $112.0 million in cash and cash equivalents as of August 25, 2018, which is sufficient to satisfy
current liabilities, current maturities of long-term debt and the interest payments associated with them.

Our net cash used in operating activities was $27.4 million for the successor period ending August 26, 2017, a decrease of $49.3 million compared to
net cash provided by operating activities of $21.9 million for the predecessor period ending July 6, 2017. This decrease was primarily due to the transaction
related expenses in the successor period offset by higher net income of approximately $2.9 million.

Investing activities. Our net cash used in investing activities was $3.5 million for the successor period ended August 25, 2018, which was a decrease
of $193.8 million compared to the investing activities for the successor period ended August 26, 2017. The change was due to the Business Combination in
the successor period ended August 26, 2017, offset by minor increases in purchases of property and equipment .

Our net cash used in investing activities was $197.3 million for the successor period ended August 26, 2017, which was an increase in cash used
of $176.8 million compared to net cash used in investing activities of $20.5 million for the predecessor period. The large increase was due to the net exchange
of  cash  in  the  Business  Combination  in  the  successor  period  of  $196.8  million  compared  to  the  purchase  of  Wellness  Foods  for  approximately  $20.0
million (net of cash acquired) in December 2016 (predecessor period).

Financing activities. Our net cash used in financing activities was $1.6 million for the successor period ended August 25, 2018, compared to net cash
provided by financing activities of $280.8 million for the successor period ended August 26, 2017. The decrease is due to the proceeds from the issuance of
long term debt of $191.9 million and proceeds from the issuance of equity of $97.0 million related to the Business Combination in the successor period ended
August 26, 2017.

Our  net  cash  provided  by  financing  activities  was  $280.8  million  for  the  successor  period  ended  August  26,  2017,  an  increase  of  cash  provided
of $334.3 million, compared to net cash used in financing activities of $53.5 million for the predecessor period. This increase in cash provided was due to the
proceeds from the issuance of long term debt of $191.9 million and proceeds from the issuance of equity of $97.0 million related to the Business Combination
in the successor period.

Off-Balance Sheet Arrangements

As of August 25, 2018, we had no material off-balance sheet arrangements that have or are reasonably likely to have a current or future material

effect on its financial condition, changes in financial condition, income or expenses, results of operations, liquidity, capital expenditures or capital resources.

Contractual Obligations

The following table summarizes our expected material contractual payment obligations as of August 25, 2018.

Payments due by period

(In thousands)

Long-term debt obligations

Operating leases (1)

Interest payments

Total

Total

Year 1

Years 2-3

Years 4-5

Thereafter

  $

  $

198,500   $

8,585  

66,045  

273,130   $

2,000   $

2,424  

10,822  

15,246   $

4,000   $

3,938  

23,114  

31,052   $

4,000   $

2,221  

22,608  

28,829   $

188,500

2

9,501

198,003

_______________
(1) As of August 25, 2018, the Company is obligated under multiple non-cancellable operating leases, which continue through 2023. Rent expenses, inclusive of real estate
taxes,  utilities  and  maintenance  incurred  under  operating  leases,  are  included  in  General  and  administrative  expenses  in  the  Company’s  consolidated  statements  of
operations. Rent expenses were $2.4 million for fifty-two week period ended August 25, 2018, $0.3 million for the successor period from July 7, 2017 through August 26,
2017, $1.7 million for the predecessor period from August 28, 2016 through July 6, 2017, respectively.

46

 
 
 
 
 
 
 
 
 
Critical Accounting Policies, Judgments and Estimates

General

The consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the U.S.
While the majority of the Company’s revenues, expenses, assets and liabilities are not based on estimates, there are certain accounting principles that require
management to make estimates regarding matters that are uncertain and susceptible to change. Critical accounting policies are defined as those policies that
are reflective of significant judgments, estimates and uncertainties, which could potentially result in materially different results under different assumptions
and  conditions.  Management  regularly  reviews  the  estimates  and  assumptions  used  in  the  preparation  of  the  Company’s  financial  statements  for
reasonableness and adequacy. Our significant accounting policies are discussed in Note 2, Summary of Significant Accounting Policies, of our Consolidated
Financial Statements in this filing; however, the following discussion pertains to accounting policies the Company believes are most critical to the portrayal
of  its  financial  condition  and  results  of  operations  and  that  require  significant,  difficult,  subjective  or  complex  judgments.  Other  companies  in  similar
businesses may use different estimation policies and methodologies, which may impact the comparability of the Company’s financial condition, results of
operations and cash flows to those of other companies.

Business Combinations

As discussed in detail in Note 3, Business Combination, of our Consolidated Financial Statements in this filing, on July 7, 2017, Simply Good Foods

acquired the Atkins business from Roark. The Business Combination was funded through a combination of cash, stock and debt financing.

The  Business  Combination  is  accounted  for  using  the  acquisition  method  of  accounting. Assets  acquired,  liabilities  assumed  and  non-controlling
interests are recorded at their estimated fair values at the acquisition date. The excess of purchase price over fair value of the net assets acquired, including the
amount assigned to identifiable intangible assets, is recorded as goodwill.

ASC  805,  Business  Combinations,  establishes  a  measurement  period  to  provide  the  Company  with  a  reasonable  amount  of  time  to  obtain  the

information necessary to identify and measure various items in a business combination and cannot extend beyond one year from the acquisition date.

Revenue Recognition

The  Company  has  historically  recognized  revenue  at  the  time  of  shipment  to  its  customers;  however,  upon  examination  of  certain  contractual
arrangements,  and  as  a  result  of  the  practice  of  refunding  customers  for  products  damaged  in-transit,  the  risks  and  rewards  of  ownership  of  the  products
transferred at customer receipt.  Accordingly, the Company concluded it should have recognized revenue upon customer receipt. These errors, along with the
errors in prior annual and quarterly periods for which revenue for sales-in-transit was not appropriately deferred, are not material to the financial statements.

During the fourth quarter, the Company deferred all revenue for shipments in-transit to customers totaling $7.8 million. The failure to defer revenues
for sales-in-transit in the third quarter of 2018, resulted in an understatement of net sales of $8.2 million for revenue that was recorded in the third quarter that
should have been deferred and recognized during the fourth quarter upon customer receipt.

Trade Promotions

The Company offers trade promotions through various programs to customers and consumers. Trade promotions include discounts, rebates, slotting
and other marketing activities. Trade promotions are recorded as a reduction to net sales with a corresponding reduction to accounts receivable at the later of
the time the incentive is offered or at the time of revenue recognition for the underlying sale. The recognition of trade promotions requires management to
make estimates regarding the volume of incentive that will be redeemed and their total cost. These estimates are made using various information including
historical data on performance of similar trade promotional activities, as well as the Company's best estimated of current activity.

At August 25, 2018 and August 26, 2017, the allowance for trade promotions was $7.4 million and $7.8 million, respectively. Differences between
estimated expense and actual redemptions are recognized as a change in management estimate in a subsequent period. These differences have historically
been insignificant.

Tax Receivable Arrangement

As discussed in Note 3, Business Combination, and Note 9, Income Taxes, simultaneously with the closing of the Business Combination, Simply
Good  Foods  entered  into  the  Tax  Receivable  Agreement  (the  “TRA”).  The  TRA  is  contingent  consideration  and  included  as  part  of  the  consideration
transferred  in  the  Business  Combination.  The  Tax  Receivable  Agreement  obligation  was  recorded  at  its  acquisition-date  fair  value  at  inception  and  is
classified as a liability. The Tax Receivable Agreement will generally provide for the payment by Simply

47

Good Foods to the Selling Equity holders for certain federal, state, local and non-U.S. tax benefits deemed realized in post-closing taxable periods by Simply
Good Foods, Conyers Park, Atkins and Atkins eligible subsidiaries from the use of up to $100 million of the following tax attributes: (i) net operating losses
available  to  be  carried  forward  as  of  the  closing  of  the  Business  Combination;  (ii)  certain  deductions  generated  by  the  consummation  of  the  transactions
contemplated by the Merger Agreement; and (iii) remaining depreciable tax basis from the 2003 acquisition of Atkins Nutritionals, Inc. As of August 25,
2018, the estimated fair value of these contingent payments is $27.5 million, which has been recorded as a liability and represents 100% of the value of the
recorded tax attributes. Subsequent changes in fair value of the contingent liability will be recognized in earnings.

Goodwill and Other Intangible Assets

Goodwill and indefinite-lived intangible assets are not amortized, but are evaluated for impairment annually or more often if events or circumstances

indicated that potential impairment may be present. Our annual impairment tests are conducted at the beginning of the fourth quarter.

We  test  goodwill  and  indefinite-lived  intangible  assets  by  performing  either  qualitative  or  quantitative  assessments.  In  the  qualitative  assessment,
factors including macro-economic conditions, industry and company-specific factors, legal and regulatory environments and historical company performance
are evaluated in assessing fair value. If we determine that it is more likely than not that the fair value of the reporting unit is less than its carrying value, a
quantitative test is then performed. Otherwise, no further testing is required. When using a quantitative approach, we compare the fair value of the reporting
unit  to  its  carrying  amount,  including  goodwill.  If  the  estimated  fair  value  of  the  reporting  unit  is  less  than  the  carrying  amount  of  the  reporting  unit,
impairment is indicated, requiring recognition of a impairment charge for the differential.

Qualitative  assessments  of  goodwill  and  indefinite-lived  intangible  assets  were  performed  in  2018,  2017  and  2016.  Based  on  the  results  of
assessment, it was determined that it is more likely than not the reporting unit had a fair value in excess of carrying value. Accordingly, no further impairment
testing  was  completed  and  no  impairment  charges  related  to  goodwill  or  indefinite-lived  intangibles  were  recognized  during  the  fiscal  periods
ended August 25, 2018, August 26, 2017 or August 27, 2016.

The  Company  also  has  intangible  assets  that  are  expected  to  have  determinable  useful  lives,  consisting  primarily  of  trademarks,  customer
relationships and licensing agreements. Costs of finite-lived intangible assets are amortized over their estimated useful lives. Finite-lived intangible assets are
tested for impairment when events or circumstances indicated that the carrying amount may not be recoverable. For the fiscal periods ended August 25, 2018,
August 26, 2017 or August 27, 2016 there were no impairments recorded related to finite-lived intangible assets.

Income Taxes

We are subject to income to income taxes in the United States and numerous other jurisdictions. Significant judgment is required in determining our

provision for income tax, including evaluating uncertainties in the application of accounting principles and complex tax laws.

Income taxes include federal, state and foreign taxes currently payable and deferred taxes arising from temporary differences between income for
financial  reporting  and  income  tax  purposes.  Deferred  tax  assets  and  liabilities  are  determined  based  on  the  differences  between  the  financial  statement
balances and the tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The effect on
deferred  tax  assets  and  liabilities  of  a  change  in  tax  rates  is  recognized  in  income  in  the  year  that  includes  the  enactment  date.  Valuation  allowances  are
established when necessary to reduce deferred tax assets to amounts expected to be realized.

New Accounting Pronouncements

Refer  to  Note  2,  Summary  of  Significant  Accounting  Policies,  of  our  Consolidated  Financial  Statements  in  this  filing  for  further  information

regarding recently issued accounting standards. 

Item 7A.    Quantitative and Qualitative Disclosures about Market Risk

Simply Good Foods' future income, cash flows and fair values relevant to financial instruments are dependent upon prevalent market interest rates.

Market risk refers to the risk of loss from adverse changes in market prices and interest rates.

Interest rate risk. We are subject to interest rate risk in connection with borrowing based on a variable interest rate. Derivative financial instruments,
such as interest rate swap agreements and interest rate cap agreements, may be used for the purpose of managing fluctuating interest rate exposures that exist
from our variable rate debt obligations that are expected to remain outstanding. Interest rate changes do not affect the market value of such debt, but could
impact the amount of our interest payments, and accordingly, our future earnings and cash flows, assuming other factors are held constant. Assuming average
variable rate debt levels during the year, a 1% increase in interest rates would have increased interest expense by approximately $2.0 million for the fifty-two
week period ended August 25, 2018.

48

Foreign  currency  risk.  We  are  exposed  to  changes  in  currency  rates  as  a  result  of  investments  in  foreign  operations  and  revenue  generated  in
currencies other than U.S. dollar. Revenue and profit generated by international operations will increase or decrease compared to prior periods as a result of
changes in foreign currency exchange rates. Foreign currency risk is primarily related to operations in Canada. A 10% increase or decrease in the Canadian
Dollar against the U.S. Dollar would result in less than a 1% change in our net income for the fifty-two week period ended August 25, 2018.

Inflation. While inflation may impact Simply Good Foods’ revenue and cost of services and products, we believe the effects of inflation, if any, on
its  results  of  operations  and  financial  condition  have  not  been  significant.  However,  there  can  be  no  assurance  that  results  of  operations  and  financial
condition will not be materially impacted by inflation in the future.

49

Item 8. Financial Statements and Supplementary Data

TABLE OF CONTENTS

Index to the Financial Statements

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Operations and Comprehensive Income (Loss)

Consolidated Statements of Cash Flows

Consolidated Statements of Stockholders' Equity

Notes to Consolidated Financial Statements

Nature of Operations and Principles of Consolidation

Summary of Significant Accounting Policies

Business Combinations

Property and Equipment, Net

Goodwill and Intangibles

Accrued Expenses and Other Current Liabilities

Long-Term Debt and Line of Credit

Fair Value of Financial Instruments

Income Taxes

Commitments and Contingencies

Stockholder’s Equity

Earnings Per Share

Stock Option Plan

Related Party Transactions

Accumulated Other Comprehensive Loss

Segment and Customer Information

Significant Agreement

Unaudited Quarterly Financial Data

Subsequent Events

50

Note 1.

Note 2.

Note 3.

Note 4.

Note 5.

Note 6.

Note 7.

Note 8.

Note 9.

Note 10.

Note 11.

Note 12.

Note 13.

Note 14.

Note 15.

Note 16.

Note 17.

Note 18.

Note 19.

Page

51

52

53

54

56

57

58

62

65

65

66

66

67

68

73

73

74

75

77

77

78

78

79

79

 
 
 
 
 
 
 
 
 
 
The Board of Directors and Shareholders of The Simply Good Foods Company and subsidiaries

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders of
The Simply Good Foods Company

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of The Simply Good Foods Company and subsidiaries (successor) as of August 25, 2018 and
August 26, 2017, and the related successor consolidated statements of operations and comprehensive income (loss), changes in stockholders’ equity, and cash
flows  for  the  52-weeks  ended  August  25,  2018  and  from  July  7,  2017  through  August  26,  2017.  We  have  also  audited  the  accompanying  consolidated
statements  of  operations  and  comprehensive  income  (loss),  changes  in  stockholders’  equity  (deficit),  and  cash  flows  of  NCP-ATK  Holdings,  Inc.  and
subsidiaries (predecessor) for the period from August 28, 2016 through July 6, 2017, and the 52-week period ended August 27, 2016, and the related notes
(collectively  referred  to  as  the  “consolidated  financial  statements”).  In  our  opinion,  the  consolidated  financial  statements  present  fairly,  in  all  material
respects, the financial position of the Company at August 25, 2018 and August 26, 2017, and the results of its operations and its cash flows for the 52-weeks
ended August 25, 2018 and from July 7, 2017 through August 26, 2017 as well as the predecessor results for the period from August 28, 2016 through July 6,
2017, and the 52-week period ended August 27, 2016, in conformity with U.S. generally accepted accounting principles.

Basis for Opinion

These  financial  statements  are  the  responsibility  of  the  Company's  management.  Our  responsibility  is  to  express  an  opinion  on  the  Company’s  financial
statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB)
and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of
the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were  we  engaged  to  perform,  an  audit  of  its  internal  control  over  financial  reporting.  As  part  of  our  audits  we  are  required  to  obtain  an  understanding  of
internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial
reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the
financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating
the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ Ernst & Young LLP

We have served as the Company’s auditor since 2011
Denver, Colorado

October 24, 2018

51

Table of Contents

The Simply Good Foods Company and Subsidiaries
Consolidated Balance Sheets
(In thousands, except share data)

  August 25, 2018

  August 26, 2017

(Successor)

(Successor)

Assets

Current assets:

Cash and cash equivalents

Accounts receivable, net

Inventories

Prepaid expenses

Other current assets

Total current assets

Long-term assets:

Property and equipment, net

Intangible assets, net

Goodwill

Other long-term assets

Total assets

Liabilities and stockholders' equity

Current liabilities:

Accounts payable

Accrued interest

Accrued expenses and other current liabilities

Current portion of TRA liability

Current maturities of long-term debt

Total current liabilities

Long-term liabilities:

Long-term debt, less current maturities

Long-term portion of TRA liability

Deferred income taxes

Other long-term liabilities

Total liabilities

See commitments and contingencies (Note 10)

Stockholders' equity:

Preferred stock, $0.01 par value, 100,000,000 shares authorized, none issued

Common stock, $0.01 par value, 600,000,000 shares authorized, 70,605,675 and 70,562,477 issued and
outstanding, respectively

Additional paid-in-capital

Retained earnings (accumulated deficit)

Accumulated other comprehensive (loss) income

Total stockholders' equity

Total liabilities and stockholders' equity

  $

111,971   $

36,622  

30,001  

2,069  

5,077  

185,740  

2,565  

312,643  

471,427  

2,230  

  $

974,605   $

  $

11,158   $

582  

15,875  

2,320  

648  

30,583  

190,935  

25,148  

54,475  

863  

302,004  

—  

706  

614,399  

58,294  

(798)  

672,601  

  $

974,605   $

56,501

37,181

29,062

2,904

8,263

133,911

2,105

319,148

465,030

2,294

922,488

14,859

561

15,042

2,548

234

33,244

191,856

23,127

75,559

—

323,786

—

706

610,138

(12,161)

19

598,702

922,488

See accompanying Notes to the Consolidated Financial Statements

52

 
 
 
 
   
   
   
   
 
 
 
 
 
   
   
   
   
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
Table of Contents

The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Operations and Comprehensive Income (Loss)
(In thousands, except share and per share data)

52-Weeks Ended   From July 7, 2017 
through August 26,
2017

  August 25, 2018

From August 28,
2016 through July 6,
2017

52-Weeks Ended

  August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Distribution

Selling

Marketing

General and administrative

Depreciation and amortization

Business transaction costs

Gain in fair value change of contingent consideration -
TRA liability

Other expense

Total operating expenses

  $

431,429   $

56,334     $

339,837   $

223,873  

207,556  

35,941    

20,393    

179,998  

159,839  

19,685  

17,802  

41,290  

56,333  

7,672  

2,259  

(2,848)  

633  

142,826  

2,784    

2,322    

4,615    

7,813    

1,000    

—    

—    

—    

14,970  

13,905  

33,589  

39,276  

8,617  

25,608  

—  

141  

18,534    

136,106  

427,858

248,464

179,394

18,489

18,513

37,751

46,961

10,179

—

—

1,542

133,435

Income from operations

64,730  

1,859    

23,733  

45,959

Other income (expense):

Change in warrant liabilities

Interest expense

Gain (loss) on foreign currency transactions

Other income

Total other expense

Income before income taxes

Income tax (benefit) expense

Net income (loss)

—  

(12,551)  

97  

815  

(11,639)  

53,091  

(17,364)  

  $

70,455   $

—    

(1,662)    

513    

30    

(1,119)    

722  

(22,724)  

133  

221  

(21,648)  

740    

290    

450     $

2,085  

4,570  

(2,485)   $

(722)

(27,195)

(619)

118

(28,418)

17,541

7,507

10,034

Other comprehensive income:

Foreign currency translation adjustments

Comprehensive income

Earnings per share from net income:

Basic

Diluted

Weighted average shares outstanding:

Basic

Diluted

  $

  $

  $

(817)  

69,638   $

19    

469     $

(199)  

(2,684)   $

621

10,655

1.00   $

0.96   $

0.01      

0.01      

70,582,149  

70,562,477      

71,254,770      
73,681,355  
See accompanying Notes to the Consolidated Financial Statements

53

 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
   
   
     
   
   
   
     
   
 
 
 
 
 
 
 
 
 
 
   
   
     
   
 
 
   
   
     
   
   
   
     
   
 
 
 
 
 
 
   
   
     
   
 
 
 
   
   
     
   
   
   
     
   
 
 
   
   
     
   
   
   
     
   
   
   
   
   
     
   
 
   
 
   
Table of Contents

The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Cash Flows
(In thousands)

52-Weeks Ended   From July 7, 2017 
through August 26,
2017

  August 25, 2018

    From August 28,
2016 through July
6, 2017

52-Weeks Ended

  August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

  $

70,455   $

450     $

(2,485)   $

10,034

Operating activities

Net income

Adjustments to reconcile net income to net cash provided

by operating activities:

Depreciation and amortization

Amortization of deferred financing costs and debt

discount

Stock compensation expense

Change in warrant liabilities

Gain in fair value change of contingent consideration -

TRA liability

Unrealized gain (loss) on foreign currency transactions

Deferred income taxes

Loss on disposal of property and equipment

Changes in operating assets and liabilities:

Accounts receivable, net

Inventories

Prepaid expenses

Other current assets

Accounts payable

Accrued interest

Accrued expenses and other current liabilities

Other

Net cash provided by (used in) operating activities

Investing activities

Purchases of property and equipment

Proceeds from sale of property and equipment

Acquisition of business, net of cash acquired

Cash withdrawn from trust account

Net cash used in investing activities

Financing activities

Proceeds from option exercises

Proceeds from warrant exercises

Tax payments related to issuance of restricted stock units  

Excess tax benefits of stock-based compensation

Deferred financing costs

Principal payments of long-term debt

Proceeds from issuance of private placement equity, net

of issuance costs

Proceeds from issuance of long term debt, net of issuance

costs

Payment of Conyers Park deferred equity issuance costs

Net cash used in (provided by) financing activities

Cash and cash equivalents

Net increase (decrease) in cash

Effect of exchange rate on cash

Cash at beginning of period

7,672  

1,312  

4,029  

—  

(2,848)  

(97)  

(21,108)  

128  

267  

(1,081)  

847  

3,094  

(3,603)  

21  

1,962  

(12)  

61,038  

(1,770)  

14  

(1,757)  

—  

(3,513)  

120  

232  

(120)  

—  

(319)  

(1,500)  

—  

—  

—  

(1,587)  

55,938  

(468)  

56,501  

1,000    

192    

412    

—    

—    

(513)    

(382)    

—    

(5,556)    

4,130    

(1,107)    

5,340    

2,089    

561    

(34,096)    

124    

(27,356)    

(458)    

—    

(600,825)    

403,979    

(197,304)    

—    

—    

—    

—    

—    

—    

97,000    

191,899    

(8,100)    

280,799    

56,139    

159    

203    

8,617  

1,950  

2,441  

(722)  

—  

(133)  

(3,880)  

—  

14,447  

1,912  

36  

(10,548)  

(7,246)  

(3,615)  

21,459  

(294)  

21,939  

(498)  

—  

(19,960)  

—  

(20,458)  

109  

—  

—  

(59)  

—  

10,179

2,159

2,104

722

—

619

5,505

—

(14,854)

6,078

(391)

(1,309)

2,247

(211)

6,029

112

29,023

(815)

—

—

—

(815)

326

—

—

403

—

(53,586)  

(7,464)

—  

—  

—  

—

—

—

(53,536)  

(6,735)

(52,055)  

(10)  

78,492  

21,473

(75)

57,094

78,492

Cash and cash equivalents at end of period

  $

111,971   $

56,501     $

26,427   $

54

 
 
 
 
 
   
 
 
 
   
 
   
   
     
   
   
   
     
   
 
 
 
 
 
 
 
 
   
   
     
   
 
 
 
 
 
 
 
 
 
 
   
   
     
   
   
   
     
   
 
 
 
 
 
 
   
   
     
   
   
   
     
   
 
 
 
 
 
 
 
 
 
 
   
   
     
   
   
   
     
   
 
 
 
Table of Contents

  52-Weeks Ended   From July 7, 2017 
through August 26,
2017

  August 25, 2018  

    From August 28,
2016 through July
6, 2017

  52-Weeks Ended

  August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

Supplemental disclosures of cash flow information

Cash paid for interest

Cash paid for taxes

  $

  $

11,218   $

4,577   $

909     $

—     $

24,334   $

12,711   $

25,247

812

See accompanying Notes to the Consolidated Financial Statements

55

 
 
   
 
 
 
   
 
   
   
     
   
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The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Stockholders' Equity (Deficit)
(In thousands, except share data)

NCP - ATK Holdings, Inc. and Subsidiaries

Predecessor

Shares

Common Stock

  Additional Paid
in Capital

  Retained Earnings
(Accumulated
Deficit)

  Accumulated Other
Comprehensive
Income (Loss)

Total

  Amount  

Balance, August 29, 2015

506,020   $

5   $

(46,384)   $

Net Income

Stock-based compensation

Foreign currency translation adjustment

Excess tax benefit from stock-based
compensation

Exercise of options to purchase common
stock

—  

—  

—  

—  

2,112  

—  

—  

—  

—  

—  

—  

2,104  

—  

403  

326  

Balance, August 26, 2016

508,132   $

5   $

(43,551)   $

Net income

Stock-based compensation

Foreign currency translation adjustments  

Excess tax benefit from stock-based
compensation

Exercise of options to purchase common
stock

—  

—  

—  

—  

387  

—  

—  

—  

—  

—  

—  

2,441  

—  

(59)  

109  

6,121   $

10,034  

—  

—  

—  

—  

16,155   $

(2,485)  

—  

—  

—  

—  

Balance, July 6, 2017

508,519   $

5   $

(41,060)   $

13,670   $

(1,064)

  $ (41,322)

—  

—  

621

—  

—  

10,034

2,104

621

403

326

(443)

  $ (27,834)

—  

—  

(199)

(2,485)

2,441

(199)

—  

(59)

—  

109

(642)

  $ (28,027)

The Simply Good Foods Company and Subsidiaries

Successor

Shares

Common Stock

  Additional Paid
in Capital

  Retained Earnings
(Accumulated
Deficit)

  Accumulated Other
Comprehensive
Income (Loss)

Total

  Amount  

  70,562,477   $

706   $

609,726   $

(12,611)   $

—   $ 597,821

Balance, August 26, 2017

  70,562,477   $

706   $

610,138   $

Balance, July 7, 2016

Net income

Stock-based compensation

Foreign currency translation adjustments

Net income

Stock-based compensation

Foreign currency translation adjustments

Issuance of Restricted Stock Units

Exercise of options to purchase common
stock

Warrant conversion

August 25, 2018

—  

—  

—  

—  

—  

—  

—  

412  

—  

—  

—  

—  

12,986  

10,000  

20,212  

—  

—  

—  

—  

—  

—  

—  

4,029  

—  

(120)  

120  

232  

450  

—  

—  

(12,161)   $

70,455  

—  

—  

—  

—  

—  

—  

—  

19  

450

412

19

19   $ 598,702

—  

—  

(817)  

—  

—  

—  

70,455

4,029

(817)

(120)

120

232

  70,605,675   $

706   $

614,399   $

58,294   $

(798)  

672,601

56

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Notes to Consolidated Financial Statements
(In thousands, except for share and per share data)

1. Nature of Operations and Principles of Consolidation

Description of Business

Conyers Park Acquisition Corp (“Conyers Park”) was formed on April 20, 2016, as a special purpose acquisition company (“SPAC”) for the purpose

of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses.

The Simply Good Foods Company (“Simply Good Foods”) was formed by Conyers Park on March 30, 2017. On April 10, 2017, Conyers Park and
NCP-ATK  Holdings,  Inc.  (“Atkins”)  announced  that  they  entered  into  a  definitive  merger  agreement  (the  “Merger  Agreement”).  On  July  7,  2017  (the
“Closing Date”), pursuant to the Merger Agreement, Conyers Park merged into Simply Good Foods, which acquired Atkins. As a result, both entities became
wholly-owned subsidiaries of Simply Good Foods (the “Business Combination”). Simply Good Foods was listed on the NASDAQ Capital Market under the
symbol “SMPL” upon consummation of the Business Combination. Atkins was formerly owned by Roark Capital Management, LLC (“Roark”).

The  Business  Combination  resulted  in  Conyers  Park  controlling  the  Board  of  Directors  of  the  combined  entity.  For  accounting  purposes,  Simply
Good Foods is the acquirer and the accounting “Successor” in the Business Combination while Atkins is the acquiree and accounting “Predecessor”. Our
financial statement presentation includes the financial statements of Atkins as “Predecessor” for all periods prior to the Closing Date and of Simply Good
Foods, including the consolidation of Atkins, for periods after the Closing Date. See Note 3, Business Combination, for further information.

Simply Good Foods operates in the healthy snacking category. The Atkins brand approach focuses on a healthy eating approach with reduced levels
of  refined  carbohydrates  and  refined  sugars  and  encourages  the  consumption  of  lean  protein,  fiber,  fruits,  vegetables  and  good  fats.  The  Company  sells  a
variety of nutrition bars, shakes and frozen meals designed around the nutrition principles of the Atkins eating approach.

Basis of Presentation

The  consolidated  financial  statements  have  been  prepared  in  accordance  with  U.S.  Generally  Accepted  Accounting  Principles  (“GAAP”).  The

Company maintains its accounting records on a 52/53-week fiscal year.

The  financial  information  presented  within  our  consolidated  financial  statements  has  been  prepared  pursuant  to  the  rules  and  regulations  of  the
Securities and Exchange Commission (the “SEC”). The accompanying financial statements include consolidated balance sheets for the successor entity for
the periods ended August 25, 2018 and August 26, 2017. The remaining financial statements include the successor fifty-two week period ended August 25,
2018,  the  successor  period  from  July  7,  2017  through  August  26,  2017,  the  predecessor  period  from  August  28,  2016  through  July  6,  2017  and
the predecessor fifty-two week period ended August 27, 2016.

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All material intercompany accounts
and transactions have been eliminated. Unless the context otherwise requires, “we,” “us,” “our” and the “Company” refer to Atkins and its subsidiaries for
periods prior to the completion of the Business Combination, and Simply Good Foods and its subsidiaries for periods upon or after the completion of the
Business Combination.

Seasonality

The Company has experienced in the past, and expects to continue to experience, seasonal fluctuations in sales as a result of consumer spending
patterns. Historically, sales have been greatest in the first calendar quarter as the Company sells product to retail locations, which sell to consumers in the
second fiscal quarter primarily driven by the post-holiday resolution season. The Company has also seen minimal seasonality in the summer and back-to-
school shopping seasons in the third and fourth fiscal quarters, respectively. The period of the lowest sales has historically been the fourth fiscal quarter. The
Company believes these consumer spending patterns are driven primarily by the predisposition of consumers to adjust their approach to nutrition at certain
times of the year as well as the timing of the Company’s advertising linked with key customer promotion windows.

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Table of Contents

Licensing of Frozen Meals

On  September  1,  2016,  the  agreement  with  Bellisio  Foods  to  license  Atkins’  frozen  meals  resulting  in  royalty  income  became  effective.  Royalty
income is recorded in net sales for the successor fifty-two week period ended August 25, 2018, the successor period from July 7, 2017 through August 26,
2017 and for the predecessor period from August 28, 2016 through July 6, 2017. In prior periods, frozen sales and related profitability was included in net
sales and operating income. For a further discussion of this agreement, see Note 17, Significant Agreement.

2. Summary of Significant Accounting Policies

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect
the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements. Estimates
also affect the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents

Cash  and  cash  equivalents  consist  of  cash  on  hand,  deposits  available  on  demand  and  other  short-term,  highly  liquid  investments  with  original

maturities of three months or less. Cash equivalents are carried at cost, which approximates fair value.

Revenue Recognition

Revenue is recognized from the sale of product when (i) persuasive evidence of an arrangement exists, (ii) the price is fixed or determinable, (iii)
title and risk of loss pass to the customer at the time of delivery and (iv) there is reasonable assurance of collection of the sales proceeds. The Company has a
historical practice of refunding customers for products damaged in-transit. Generally, ownership of and title to the Company's finished products passes upon
delivery to customers. As risks and rewards of ownership of the products transferrers upon receipt by the customer, revenue is recognized upon delivery to the
customer's  destination  ("FOB  Destination").  Revenue  is  recognized  net  of  any  taxes  collected  from  customers  and  subsequently  remitted  to  governmental
authorities.  The  Company  generally  allows  customers  to  return  product  that  is  damaged  at  the  time  of  delivery.  Allowances  for  returns  are  recorded  as  a
reduction to sales in the same period revenue is recognized. These allowances are estimated using historical experience.

The Company offers trade promotions through various programs to customers and consumers. Trade promotions include discounts, rebates, slotting
and other marketing activities. Trade promotions are recorded as a reduction to net sales with a corresponding reduction to accounts receivable at the later of
the time the incentive is offered or at the time of revenue recognition for the underlying sale. The recognition of trade promotions requires management to
make estimates regarding the volume of incentive that will be redeemed and their total cost. These estimates are made using various information including
historical data on performance of similar trade promotional activities, as well as the Company's best estimate of current activity. The Company’s allowances
for trade promotions are recorded as a reduction to both Accounts receivables and Net sales. As of August 25, 2018 and August 26, 2017, Accounts receivable
included trade promotions of $7.4 million and $7.8 million, respectively. Differences between estimated expense and actual redemptions are recognized as a
change in management estimate in a subsequent period. These differences have historically been insignificant.

Accounts Receivable

Accounts receivable consists primarily of trade receivables, net of allowances for doubtful accounts, returns and trade promotions. Our products are
sold for cash or on credit terms. Our credit terms, which are established in accordance with local and industry practices, typically require payment within 30
days of delivery and may allow discounts for early payment. The Company estimates an allowance for doubtful accounts based upon a review of outstanding
receivables, historical collection information and our analysis of customer data. Accounts receivable are written off when determined to be uncollectible. At
August 25, 2018 and August 26, 2017, the allowance for doubtful accounts was $0.7 million and $0.4 million, respectively.

Inventories

Inventories are valued at the lower of cost or market on a first-in, first-out basis, adjusted for the value of inventory that is estimated to be excess,
obsolete, expired or unsaleable. Obsolete inventory is reserved at 50% for inventory four to six months from expiration, and 100% for items within three
months  of  expiration.  Reserves  are  also  taken  for  certain  products  or  packaging  materials  when  it  is  determined  their  cost  may  not  be  recoverable.  At
August 25, 2018 and August 26, 2017, the provision for obsolete inventory was $0.5 million and $1.0 million, respectively.

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As a result of the Business Combination, Simply Good Foods recorded a one-time inventory fair value step-up of $6.0 million, as determined in
accordance with FASB Accounting Standards Codification (“ASC”) 820, Fair Value Measurements (“ASC 820”). Refer to Note 3, Business Combination, for
additional information regarding the transaction. The one-time inventory fair value step-up impacts cost of goods sold of the successor period.

Property and Equipment

Property and equipment acquired in the Business Combination are stated at the allocated fair value in purchase accounting. Additions to property and

equipment are recorded at cost and depreciated straight-line over their estimated useful lives. The general ranges of estimated useful lives are:

Furniture and fixtures

7 years

Computer equipment, software and website development costs

  3 - 5 years

Machinery and equipment

Office equipment

7 years

  3 - 5 years

Leasehold improvements are amortized over the shorter of the remaining term of the lease or the useful life of the improvement utilizing the straight-

line method.

The  Company  capitalizes  costs  of  materials  and  consultants  involved  in  developing  its  website  and  mobile  applications  for  smart  phones
(collectively, “website development costs”). Costs incurred during the preliminary project and post-implementation stages are charged to expense. Website
development  costs  are  amortized  on  a  straight-line  basis  over  an  estimated  useful  life  of  three  years.  Included  in  Property  and  equipment  are  website
development costs as follows:

(In thousands)

Website development costs, gross

Amortization

Website development costs, net

August 25, 2018

August 26, 2017

(Successor)

(Successor)

  $

  $

1,746   $

(755)  

991   $

899

(91)

808

Amortization of capitalized website development costs expensed were $0.7 million for fifty-two week period ended August 25, 2018, $0.1 million
for the successor period from July 7, 2017 through August 26, 2017, $0.5 million for the predecessor period from August 28, 2016 through July 6, 2017 and
$0.6 million for the fifty-two week period ended August 27, 2016. There were no disposals of fully amortized website development costs during the fiscal
period ending August 25, 2018, the successor period from July 7, 2017 through August 26, 2017, the predecessor period from August 28, 2016 through July
6, 2017 or the fiscal period ending August 27, 2016.

The Company performs impairment tests when circumstances indicate that the carrying value of the asset may not be recoverable. There were no
indicators of impairment in the fiscal period ending August 25, 2018, the successor period from July 7, 2017 through August 26, 2017, the predecessor period
from August 28, 2016 through July 6, 2017 or the fiscal period ending August 27, 2016.

Goodwill and Intangible Assets

Goodwill and Intangible assets result primarily from the Business Combination, discussed in Note 3, and acquisitions including the 2011 acquisition
of the Company by Roark. Intangible assets primarily include brands and trademarks with indefinite lives and customer-related relationships with finite lives.
Upon acquisition, the purchase price is first allocated to identifiable assets and liabilities, including customer-related intangible assets and trademarks, with
any remaining purchase price recorded as Goodwill.

Goodwill and indefinite-lived intangible assets are not amortized, but are tested for impairment on an annual basis, or more frequently if indicators
of impairment are present. Our annual impairment tests are conducted at the beginning of the fourth quarter. Goodwill and indefinite-lived intangible assets
are assessed using either a qualitative or a quantitative approach. The qualitative assessment evaluates factors including macro-economic conditions, industry
and company-specific factors, legal and regulatory environments, and historical company performance are evaluated in assessing fair value. If we determine
that it is more likely than not that the fair value of the reporting unit is less than its carrying value, a quantitative test is then performed. Otherwise, no further
testing is required. When using a quantitative approach, we compare the fair value of the reporting unit to its carrying amount, including goodwill. If the
estimated  fair  value  of  the  reporting  unit  is  less  than  the  carrying  amount  of  the  reporting  unit,  impairment  is  indicated,  requiring  recognition  of  an
impairment charge for the differential.

Qualitative  assessments  of  goodwill  and  indefinite-lived  intangible  assets  were  performed  in  2018,  2017  and  2016.  Based  on  the  results  of

assessment, it was determined that it is more likely than not the reporting unit, brands and trademarks had a fair value in excess of

59

 
 
 
 
 
 
 
 
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carrying value. Accordingly, no further impairment testing was completed and no impairment charges related to goodwill or indefinite-lived intangibles were
recognized during the fiscal periods ended August 25, 2018, August 26, 2017 or August 27, 2016.

Finite-lived intangible assets are amortized on a straight-line basis over their estimated useful lives. The Company reviews for impairment indicators

of finite-lived intangibles and other long-lived assets as described in the “Property and Equipment” significant accounting policy.

Deferred Financing Costs and Debt Discounts

Costs incurred in obtaining long-term financing paid to parties other than creditors are considered a debt discount and are amortized over the terms
of the long-term financing agreements using the effective-interest method. Amounts paid to creditors are recorded as a reduction in the proceeds received by
the creditor and are considered a discount on the issuance of debt.

Income Taxes

Income taxes include federal, state and foreign taxes currently payable and deferred taxes arising from temporary differences between income for
financial  reporting  and  income  tax  purposes.  Deferred  tax  assets  and  liabilities  are  determined  based  on  the  differences  between  the  financial  statement
balances and the tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The effect on
deferred tax assets and liabilities of a change in tax rates is recognized in income in the fiscal year that includes the enactment date. Valuation allowances are
established when necessary to reduce deferred tax assets to amounts expected to be realized.

Foreign Currency Translation

For all foreign operations, the functional currency is the local currency. Assets and liabilities of these operations are translated into U.S. dollars using
the exchange rate in effect at the end of each reporting period. Income statement accounts are translated at the average exchange rate prevailing during each
reporting period. Translation adjustments are recorded as a component of Other comprehensive income (loss). Gains or losses resulting from transactions in
foreign currencies are included in Other income (expense).

Advertising Costs

Production costs related to television commercials are expensed when first aired. All other advertising costs are expensed when incurred through
Selling and Marketing. Total advertising costs were $34.0 million for the fifty-two week period ended August 25, 2018, $3.8 million for the successor period
from July 7, 2017 through August 26, 2017, $26.6 million for the predecessor period from August 28, 2016 through July 6, 2017 and $27.7 million for the
fifty-two week period ended August 27, 2016.

Production costs related to television commercials not yet aired are included in Prepaid expenses in the accompanying Consolidated Balance Sheets.
Production  costs  included  $1.2  million  related  to  television  commercials  not  yet  aired  at  August  26,  2017.  There  were  no  productions  costs  related  to
television commercials not yet aired at August 25, 2018.

Research and Development Activities

The Company’s research and development activities primarily consist of generating and testing new product concepts, new flavors and packaging.
The  Company  expenses  research  and  development  costs  as  incurred  related  to  compensation,  facility  costs,  consulting  and  supplies.  Research  and
development activities are primarily internal and associated costs are included in General and administrative. The Company’s total research and development
expenses were $2.5 million for the fifty-two week period ended August 25, 2018, $0.4 million for the successor period from July 7, 2017 through August 26,
2017, $1.9 million for the predecessor period from August 28, 2016 through July 6, 2017 and $2.1 million for the fifty-two week period ended August 27,
2016.

Share-Based Compensation

The Company uses share-based compensation, including stock options and restricted stock units, to provide long-term performance incentives for its
employees and directors. Share-based compensation is recognized on a straight-line basis over the requisite service period of the award based on their grant-
date fair value. Forfeitures are recognized as they occur. Share based compensation expense is included within the same financial statement caption where the
recipient’s other compensation is reported.

Defined Contribution Plan

The Company sponsors defined contribution plans to provide retirement benefits to its employees. The Company's 401(k) plan and similar plans for
non-domestic employees are based on a portion of eligible pay up to a defined maximum. All matching contributions are made in cash. Expense associated
with defined contribution plans was $0.4 million for the fifty-two week period ended August 25, 2018, $0.0

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Table of Contents

million for the successor period from July 7, 2017 through August 26, 2017, $0.3 million for the predecessor period from August 28, 2016 through July 6,
2017 and $0.3 million for the fifty-two week period ended August 27, 2016.

Shipping and Handling Costs

Costs  associated  with  shipping  products  to  customers  are  recognized  in  Distribution. Costs of $19.7 million  for  the  fifty-two  week  period  ended
August 25, 2018, $2.8 million for the successor period from July 7, 2017 through August 26, 2017, $15.0 million for the predecessor period from August 28,
2016 through July 6, 2017 and $18.5 million for the fifty-two week period ended August 27, 2016 were recorded relating to products shipped to customers. 

Recently Issued and Adopted Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (the “FASB”) issued Accounting Standards Update (“ASU”) No. 2014-09, Revenue from
Contracts with Customers. The objective of ASU No. 2014-09 is to outline a new, single comprehensive model to use in accounting for revenue arising from
contracts with customers. The new revenue recognition model provides a five-step analysis for determining when and how revenue is recognized, depicting
the  transfer  of  promised  goods  or  services  to  customers  in  an  amount  that  reflects  the  consideration  that  is  expected  to  be  received  in  exchange  for  those
goods or services. On July 9, 2015, the FASB voted to delay the implementation of ASU No. 2014-09 by one year to fiscal years and interim periods within
those years beginning after December 15, 2017. An entity may elect to early adopt as of the original effective date, fiscal years and interim periods within
those  years  beginning  after  December  15,  2016.  In  April  2016,  the  FASB  issued  ASU  No.  2016-10,  Revenue  from  Contracts  with  Customers,  Identifying
Performance Obligations and Licensing, which provides additional clarification regarding identifying performance obligations and licensing. In December
2016, the FASB issued ASU No. 2016-19, 2016-20, Technical Corrections and Improvements to Topic 606, Revenue from Contracts with Customers. These
ASUs will replace most existing revenue recognition guidance in GAAP and, due to the Business Combination, will be effective for the Company beginning
in fiscal 2019. The standard permits the use of either the retrospective or modified retrospective (cumulative effect) transition method.

The updated guidance requires companies to recognize revenue in a way that depicts the transfer of promised goods or services to customers in an
amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In addition, the new standard requires
that reporting companies disclose the nature, amount, timing and uncertainty of revenue and cash flows arising from contracts with customers. The Company
has concluded its assessment and will adopt the new standard in the first quarter of 2019 utilizing the modified retrospective transition method. The adoption
of the ASU will not have a material impact on the Company's consolidated financial statements.

In January 2016, the FASB issued ASU No. 2016-01, Financial Instruments—Overall (Subtopic 825-10). This new standard enhances the reporting
model for financial instruments regarding certain aspects of recognition, measurement, presentation and disclosure. The provisions of this ASU are effective
for annual reporting periods beginning after December 15, 2017, and interim reporting periods within those annual periods. This ASU is to be applied using a
cumulative-effect adjustment to the balance sheet as of the beginning of the fiscal year of adoption. This ASU is effective for the Company’s August 2019
fiscal year end. The Company does not anticipate adoption of this ASU will have a material impact to its consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The standard requires lessees to recognize the assets and liabilities that
arise from leases on the balance sheet. A lessee should recognize in the statement of financial position a liability to make lease payments (the lease liability)
and a right-of-use asset representing its right to use the underlying asset for the lease term. The new guidance is effective for the Company beginning in fiscal
2020. The amendments should be applied at the beginning of the earliest period presented using a modified retrospective approach with earlier application
permitted as of the beginning of an interim or annual reporting period. The Company is currently evaluating the effects adoption of this guidance will have on
its consolidated financial statements.

In August  2016,  the  FASB  issued  ASU  No.  2016-15,  Statement  of  Cash  Flows  (Topic  230):  Classification  of  Certain  Cash  Receipts  and  Cash
Payments. The new guidance is intended to eliminate diversity in practice in how certain cash receipts and cash payments are presented and classified in the
statement of cash flows. The new standard is effective for financial statements issued for fiscal years beginning after December 15, 2017, and interim periods
within  those  fiscal  years.  Early  adoption  is  permitted  for  all  entities,  provided  that  all  of  the  amendments  are  adopted  in  the  same  period.  The  guidance
requires application using a retrospective transition method. This ASU is effective for the Company’s August 2019 fiscal year end. The Company does not
anticipate adoption of this ASU will have a material impact on its consolidated statements of cash flows.

In January 2017, the FASB issued ASU No. 2017-04, Intangibles—Goodwill and other (Topic 350): Simplifying the Test for Goodwill Impairment.
The standard simplifies how an entity tests goodwill by eliminating Step 2 of the goodwill impairment test. The amended standard also modifies the concept
of  impairment  from  the  condition  that  exists  when  the  carrying  amount  of  goodwill  exceeds  its  implied  fair  value  to  the  condition  that  exists  when  the
carrying  amount  of  a  reporting  unit  exceeds  its  fair  value.  The  new  guidance  is  effective  for  the  Company  beginning  in  fiscal  2020.  Early  adoption  is
permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. The Company does not anticipate adoption of this
ASU to be material to its consolidated financial statements.

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Table of Contents

In  January  2017,  the  FASB  issued  ASU  No.  2017-01,  Business Combinations (Topic 805),  to  assist  entities  with  evaluating  whether  transactions
should  be  accounted  for  as  acquisitions  (or  disposals)  of  assets  or  businesses.  The  provisions  of  this  ASU  provide  a  more  robust  framework  to  use  in
determining when a set of assets and activities is a business by clarifying the requirements related to inputs, processes and outputs. These provisions are to be
applied prospectively and are effective for annual reporting periods beginning after December 15, 2017, and interim reporting periods within those annual
periods.  This  ASU  is  effective  for  the  Company’s  2019  fiscal  year  end.  The  Company  does  not  anticipate  adoption  of  this  ASU  to  be  material  to  its
consolidated financial statements.

In  May  2017,  the  FASB  issued  ASU  No.  2017-09,  Compensation—Stock  Compensation  (Topic  718):  Scope  of  Modification  Accounting.  The
amended standard specifies the modification accounting applicable to any entity which changes the terms or conditions of a share-based payment award. The
new guidance is effective for all entities after December 2017. Early adoption is permitted. The Company does not anticipate adoption of this ASU to be
material to its consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820), which modifies disclosure requirements on fair value
measurements of ASC 820. This ASU is effective for all entities for fiscal years beginning after December 15, 2019, including interim periods therein. Early
adoption  is  permitted  including  in  any  interim  period  for  which  financial  statements  have  not  yet  been  issued.  Entities  are  permitted  to  early  adopt  the
eliminated  or  modified  disclosure  requirements  and  delay  the  adoption  new  disclosure  requirements  until  their  effective  date.  The  Company  does  not
anticipate adoption of this ASU to be material to its consolidated financial statements.

3. Business Combination

Acquisition of Atkins

Upon  the  consummation  of  the  Business  Combination,  and  through  a  number  of  sub-mergers  discussed  in  Note  1,  Nature  of  Operations  and
Principles of Consolidation, Conyers Park merged into Simply Good Foods which subsequently acquired, and obtained control over, Atkins. The Business
Combination was accounted for using the acquisition method of accounting, and the Successor financial statements reflect a new basis of accounting that is
based on the fair value of the net assets acquired. The historical financial information of Conyers Park, prior to the Business Combination, is not reflected in
the predecessor financial statements as those amounts are considered de-minimis. The financial statements of Conyers Park are included in the post-merger
successor entity, which includes balance sheet and equity items of Conyers Park assumed by Simply Good Foods through the transaction. As a result of the
application of the acquisition method of accounting as of the Closing Date, the financial statements for the predecessor period and for the successor period are
presented on a different basis of accounting and are therefore not comparable.

The  Business  Combination  was  accounted  for  using  the  acquisition  method  of  accounting  in  accordance  with  ASC  805,  Business  Combinations
(“ASC  805”).  ASC  805  requires,  among  other  things,  that  assets  acquired  and  liabilities  assumed  be  recognized  at  their  fair  values,  as  determined  in
accordance  with  ASC  820  as  of  the  Closing  Date.  Consistent  with  the  acquisition  method  of  accounting,  the  assets  acquired  and  liabilities  assumed  from
Atkins  have  been  recorded  at  their  respective  fair  values  and  added  to  those  of  Conyers  Park.  ASC  805  establishes  a  measurement  period  to  provide  the
Company with a reasonable amount of time to obtain the information necessary to identify and measure various items in a business combination and cannot
extend beyond one year from the acquisition date.

The Business Combination was funded by Conyers Park through a combination of cash, stock and debt financing. Cash sources of funding included
$404.0 million of cash held in Conyers Park’s trust account, $100.0 million from private placement equity issuance, $200.0 million in new term loan debt and
$0.2 million of cash on hand at Conyers Park. Upon the close of the transaction, a total of $8.1 million was paid in debt issuance costs related to the new term
loan,  $8.1  million  was  paid  in  deferred  equity  issuance  costs  related  to  the  original  IPO  of  Conyers  Park,  $3.0  million  was  paid  related  to  the  private
placement equity issuance costs and $12.4 million of cash was paid in acquisition-related transaction costs incurred by Conyers Park. As an integrated part of
the  closing  of  the  Business  Combination,  $284.0  million  of  cash  was  paid  to  retire  the  predecessor  long-term  debt  of  Atkins.  The  acquisition-related
transaction  costs  incurred  by  Conyers  Park  are  reflected  within  the  opening  accumulated  deficit  within  the  Simply  Good  Foods  consolidated  statement  of
stockholder’s equity. In the first quarter of fiscal 2018, pursuant to the terms of the Merger Agreement, Simply Good Foods paid a working capital adjustment
of $1.8 million to the former owners of Atkins, which resulted in an increase to the previously recognized Goodwill.

Upon completion of the purchase accounting as of the close of the transaction, Roark received approximately $821.6 million in total consideration. A
total  of  $673.8 million  of  cash  consideration  was  paid  to  acquire  Atkins.  The  total  consideration  is  inclusive  of  10.2 million  shares  of  common  stock  of
Simply Good Foods valued at $11.47 per share, or $117.6 million in equity consideration at fair value. Roark is also entitled to future cash payments pursuant
to the Tax Receivable Agreement (the "TRA"), which had a preliminary estimated fair value of $25.7 million as of the close of the Business Combination.
During the second quarter, we completed the valuation of the TRA. The finalized TRA resulted in incremental contingent consideration of $4.6 million, the
inclusion  of  which  increased  the  initial  fair  value  of  TRA  consideration  to  $30.3 million.  The  increase  in  consideration  also  increased  Goodwill  by  $4.6
million to $471.4 million. The TRA obligation is recorded at fair value and is classified as a liability. The TRA provides for the payment by Simply Good
Foods to Roark for certain federal, state, local and non-U.S. tax benefits deemed realized in post-closing taxable periods by Simply Good Foods, Conyers
Park, Atkins and Atkins’ eligible subsidiaries from the use of up to $100 million of the following tax attributes: (i) net operating losses available to be carried
forward as of

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the close of the Business Combination, (ii) certain deductions generated by the consummation of the business transaction and (iii) remaining depreciable tax
basis from the 2003 acquisition of Atkins Nutritionals, Inc. Subsequent changes in the fair value of the TRA contingent consideration will be recognized in
earnings. As of August 25, 2018, the estimated fair value of prospective contingent payments is $27.5 million, which represents 100% of the value of the
recorded tax attributes (refer to Note 9, Income Taxes, for additional discussion on the TRA).

The predecessor financial statements of historical Atkins included Business Combination related seller costs of $2.0 million related to legal costs,
$8.6 million  of  contingent  success  fees  to  an  investment  banker  providing  advisory  services  triggered  by  the  transaction  and  $13.8 million  of  contingent
change-in-control bonuses. These seller costs were incurred during the fourth quarter of fiscal 2017 and are recorded within Business combination transaction
costs.

The following summarizes the fair value of the Business Combination.

(In thousands)
Cash paid

Equity consideration paid to selling equity holders (a)

Total cash and equity consideration

TRA to selling equity holders

Total consideration

(a) Equity consideration paid is summarized below:

(In thousands, except equity per share data)
Shares of Simply Good Foods paid to former equity holders of Atkins

Fair value of SMPL equity per share based on the market price on the day of the close

Equity consideration paid

$

$

$

$

673,763

117,567

791,330

30,315

821,645

10,250

11.47

117,567

The  Company  has  recorded  the  final  allocation  of  the  purchase  price  to  the  predecessor’s  tangible  and  identified  intangible  assets  acquired  and

liabilities assumed, based on their fair values as of the Closing Date. The fair value is as follows:

(In thousands)

Assets acquired:

Cash and cash equivalents

Accounts receivable, net

Inventories

Prepaid assets

Other current assets

Property and equipment, net

Intangible assets, net (1)

Other long-term assets

Liabilities assumed:

Accounts payable

Other current liabilities

Deferred income taxes (2)

Total identifiable net assets

Goodwill (1)(3)

Total assets acquired and liabilities assumed

  $

  $

71,181

31,507

33,023

1,781

13,466

1,793

320,000

2,224

(12,187)

(36,498)

(76,072)

350,218

471,427

821,645

_______________
(1) Goodwill  and  intangible  assets  were  recorded  at  fair  value  consistent  with  ASC  820  as  a  result  of  the  Business  Combination.  Intangible  assets  consist  of  brands  and  trademarks,  customer
relationships,  proprietary  recipes  and  formulas,  and  licensing  agreements.  The  useful  lives  of  the  intangible  assets  are  disclosed  in  Note  5,  Goodwill  and  Intangibles.  The  fair  value
measurement of the assets and liabilities were based on significant inputs not observable in the market, and thus, represent Level 3 measurements within the fair value measurement hierarchy.
Level 3 fair market values were determined using a variety of information, including estimated future cash flows, appraisals and market comparable data and companies.

(2) As a result of the increase in the fair value of the intangible asset, the deferred income taxes were increased by $50.7 million.

(3) Amounts recorded for goodwill are generally not expected to be deductible for tax purposes.

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Unaudited Pro Forma Financial Information

The  following  unaudited  pro  forma  combined  financial  information  presents  combined  results  of  Conyers  Park  and  Atkins  as  if  the  Business

Combination had occurred on August 30, 2015.

(In thousands)

Net sales

Gross profit

Net income

52-Weeks Ended

52-Weeks Ended

August 26, 2017

August 27, 2016

  $

  $

  $

396,171   $

186,221   $

28,857   $

369,039

169,552

21,288

These pro forma combined results include certain adjustments, primarily due to decreases in amortization expense related to the changes in useful
lives  of  intangible  assets  and  decreases  in  interest  expense  due  to  the  refinancing  of  Atkins  debt.  The  pro  forma  financial  information  is  not  intended  to
represent  or  be  indicative  of  the  actual  results  of  operations  of  the  combined  entity  that  would  have  been  reported  had  the  Business  Combination  been
completed on August 30, 2015, nor is it representative of future operating results of the Company.

Acquisition of Wellness Foods

On December 21, 2016, the predecessor company acquired Wellness Foods, Inc. (“Wellness Foods”), a Canadian-based company and owner of the
Simply Protein line of products. The Company paid $20.1 million to acquire Wellness Foods. The Company incurred $0.7 million in transaction expenses
which are recorded within Business combination transaction costs. Wellness Foods is based in Toronto, Canada, and manufactures, markets and distributes
protein rich snack foods that offer clean eating, optimal ingredients and innovative nutrition. The acquisition of Wellness Foods expanded the portfolio of
protein rich products and provided new product capabilities to support the Atkins’ brand of “low-carb”, “effective weight-management” and “protein-rich”
diet. The Company has included Wellness Foods’ results of operations in the Consolidated Statements of Operations and Income from the date of acquisition.

The  acquisition  was  accounted  for  using  the  acquisition  method  of  accounting.  Assets  acquired  and  liabilities  assumed  in  connection  with  the
acquisition  have  been  recorded  at  their  fair  values.  The  fair  values  were  determined  by  management  based  in  part  on  an  independent  valuation  of  assets
acquired,  which  included  intangible  assets  of  approximately  $4.9  million  and  relate  primarily  to  trade-names  and  customer  relationship  subject  to
amortization over a 15 year term. Approximately $0.8 million of amortizable intangible assets were identified at the time of the acquisition.

The  following  table  summarizes  the  allocation  of  the  purchase  price  to  the  fair  value  of  assets  acquired  and  liabilities  assumed  in  relation  to  the
acquisition of Wellness Foods on December 21, 2016, prior to the Business Combination and the fair value assessment performed over the predecessor Atkins
entity.

(In thousands)

Assets acquired:

Cash and cash equivalents

Accounts receivable, net

Prepaid expenses and other current assets

Inventories, net

Property and equipment, net

Intangible assets

Liabilities assumed:

Accounts payable

Accrued expenses and other current liabilities

Other taxes payable (VAT)

Income taxes payable

Total identifiable net assets

Goodwill

Total purchase price

  December 21, 2016

  $

  $

157

1,200

48

1,388

13

4,934

(687)

(342)

(2)

(138)

6,571

13,546

20,117

The  acquisition  of  Wellness  Foods  was  deemed  to  not  be  material  to  the  Company  under  Item  3-05  of  Regulation  S-X,  and,  therefore,  separate

financial statements are not required as it is not a “significant subsidiary”.

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4. Property and Equipment, Net

Property and equipment, net, as presented with the Consolidated Balance Sheets, are summarized as follows:

(In thousands)

Furniture and fixtures

Computer equipment and software

Machinery and equipment

Website development costs

Leasehold improvements

Construction in progress

Property and equipment, gross

Less: accumulated depreciation and amortization

Property and equipment, net

August 25, 2018

August 26, 2017

(Successor)

(Successor)

  $

638   $

305  

233  

1,746  

337  

507  

3,766  

(1,201)  

  $

2,565   $

69

161

289

899

310

525

2,253

(148)

2,105

Depreciation and amortization expense, recorded within the Consolidated Statements of Operations and Comprehensive Income, was $1.2 million
for the fifty-two week period ended August 25, 2018, $0.1 million for the successor period from July 7, 2017 through August 26, 2017, $1.0 million for the
predecessor period from August 28, 2016 through July 6, 2017 and $1.1 million for the fifty-two week period ended August 27, 2016. Other expense includes
a $0.1 million loss on disposal of property and equipment in the fifty-two week period ended August 25, 2018.

5. Goodwill and Intangibles

The following table presents the changes in Goodwill:

(In thousands)

Balance as of August 27, 2016 (Predecessor)

Goodwill acquired during the predecessor period

Effect of exchange rate changes

Elimination of predecessor goodwill

Successor business combination

Balance as of August 26, 2017 (Successor)

Goodwill working capital adjustment

Measurement period adjustment of the Business Combination

Balance as of August 25, 2018 (Successor)

Total

40,724

13,546

137

(54,407)

465,030

465,030

1,757

4,640

471,427

  $

  $

  $

Changes in the Company’s Goodwill from August 26, 2017 to August 25, 2018 are the result of finalization of the acquisition method of accounting
as  described  in  Note  3, Business Combination.  There  were  no  impairment  charges  related  to  goodwill  during  these  periods  or  since  the  inception  of  the
Company.

Intangible assets, net in our consolidated balance sheets consist of the following:

Successor

(In thousands)

Intangible assets with indefinite life:

Brands and trademarks

Intangible assets with finite lives:

Customer relationships

Proprietary recipes and formulas

Licensing agreements

Useful life

Gross carrying
amount

August 25, 2018

Accumulated
amortization

  Net carrying amount

Indefinite life

  $

232,000   $

—   $

232,000

59,000  

7,000  

22,000  

  $

320,000   $

4,448  

1,131  

1,778  

7,357   $

54,552

5,869

20,222

312,643

15 years

7 years

14 years

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Successor

(In thousands)

Intangible assets with indefinite life:

Brands and trademarks

Intangible assets with finite lives:

Customer relationships

Proprietary recipes and formulas

Licensing agreements

Useful life

Gross carrying
amount

August 26, 2017

Accumulated
amortization

  Net carrying amount

Indefinite life

  $

232,000   $

—   $

232,000

15 years

7 years

14 years

59,000  

7,000  

22,000  

  $

320,000   $

515  

131  

206  

852   $

58,485

6,869

21,794

319,148

Intangible assets, net changed due to amortization expense. Amortization expense related to intangible assets was $6.5 million for the fifty-two week
period ended August 25, 2018, $0.9 million for the successor period from July 7, 2017 through August 26, 2017, $8.5 million for the predecessor period from
August 28, 2016 through July 6, 2017 and $9.1 million for the fifty-two week period ended August 27, 2016.

Estimated future amortization for each of the next five fiscal years and thereafter is as follows:

(In thousands)

2019

2020

2021

2022

2023

Thereafter

Total

  $

  $

6,505

6,505

6,505

6,505

6,505

48,118

80,643

6. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities were comprised of the following:

(In thousands)

Professional fees

Accrued advertising allowances and claims

Accrued bonus

Freight accrual

Payroll-related accruals

Commissions

Income taxes payable

VAT payable

Other

August 25, 2018

August 26, 2017

(Successor)

(Successor)

  $

1,473   $

1,525  

6,726  

1,318  

1,004  

977  

386  

1,481  

985  

1,286

1,037

4,907

875

842

1,025

576

1,627

2,867

Accrued expenses and other current liabilities

  $

15,875   $

15,042

7. Long-Term Debt and Line of Credit

On July 7, 2017, the Company entered into a credit agreement with Barclays Bank PLC and other parties. The credit agreement provides for a term
facility of $200.0 million (“Term Facility”) with a seven year maturity and a revolving credit facility of up to $75.0 million (the “Revolving Credit Facility”)
with a five year maturity, under the first lien senior secured loan facilities (the “First Lien”). Substantially concurrent with the consummation of the Business
Combination, the full $200.0 million of the First Lien term loan (the “Term Loan”) was drawn. No amounts were drawn on the Revolving Credit Facility. The
interest rate per annum is based on either (i) a base rate equaling the higher of (a) the “prime rate”, (b) the federal funds effective rate plus 0.50% and (c) the
Euro-currency rate applicable for an interest period of one month plus 1.00% plus (x) 3.00% margin for Term Loan or (y) 2.00% margin for Revolving Credit
Facility, or (ii) London Interbank Offered Rate (“LIBOR”) adjusted for statutory reserve requirements, plus (x) 4.00% margin for the Term Loan subject to a
floor of 1.00% or (y) 3.00%  margin  for  the  Revolving  Credit  Facility.  As  security  for  the  payment  or  performance  of  its  debt,  the  Company  has  pledged
certain equity interests in its subsidiaries.

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On March 16, 2018 (the “Amendment Date”), the Company entered into an amendment (the “Repricing Amendment”) to the First Lien. As a result
of the Repricing Amendment, the interest rate on the Term Loan was reduced and, as of the Amendment Date, such loans bear interest at a rate equal to, at the
Company's option, either LIBOR plus an applicable margin of 3.50% or a base rate plus an applicable margin of 2.50%. The Repricing Amendment did not
change the interest rate on the Revolving Credit Facility. The Revolving Credit Facility will continue to bear interest based upon the Company's consolidated
First  Lien  net  leverage  ratio  as  of  the  last  financial  statements  delivered  to  the  administrative  agent.  No  additional  debt  was  incurred,  or  any  proceeds
received, by the Company in connection with the Repricing Amendment. The incremental fees paid to the administrative agent are reflected as additional debt
discount and are amortized over the terms of the long-term financing agreements using the effective-interest method.

The First Lien is subject to mandatory prepayments based on contractual terms.

The  credit  facilities  governing  our  debt  contain  certain  financial  and  other  covenants  that  limit  our  ability  to,  among  other  things,  incur  and/or
undertake  asset  sales  and  other  dispositions,  liens,  indebtedness,  certain  acquisitions  and  investments,  consolidations,  mergers,  reorganizations  and  other
fundamental changes, payment of dividends and other distributions to equity and warrant holders, and prepayments of material subordinated debt, in each
case, subject to customary exceptions materially consistent with credit facilities of such type and size. The Revolving Credit Facility has a maximum total net
leverage ratio equal to or less than 6.25:1.00 (with a reduction to 6.00:1.00 on the third anniversary of the closing date of the credit facilities) contingent on
credit  extensions  in  excess  of  30%  of  the  total  amount  of  commitments  available  under  the  Revolving  Credit  Facility.  Any  failure  to  comply  with  the
restrictions of the credit facilities may result in an event of default. The Company was in compliance with all covenants as of August 25, 2018 and August 26,
2017, respectively.

At  August  25,  2018  and  August  26,  2017,  there  were  no  amounts  drawn  against  the  Revolving  Credit  Facility.  Long-term  debt  consists  of  the

following:

(In thousands)

Term Loan

Less: Deferred financing fees

Total debt

Less: Current maturities, net of deferred financing fees of $1.4 million at August 25, 2018 and $1.3

million at August 26, 2017, respectively

Long-term debt, net of deferred financing fees

Aggregate principal maturities of debt are as follows:

August 25, 2018

August 26, 2017

(Successor)

(Successor)

  $

198,500   $

6,917  

191,583  

648  

  $

190,935   $

200,000

7,910

192,090

234

191,856

(In thousands)

Fiscal year ending:

2019

2020

2021

2022

2023

Thereafter

Total debt

$

$

2,000

2,000

2,000

2,000

2,000

188,500

198,500

The Company utilizes market approaches to estimate the fair value of certain outstanding borrowings by discounting anticipated future cash flows
derived from the contractual terms of the obligations and observable market interest and foreign exchange rates. The Company carries debt at historical cost
and discloses fair value. As of August 25, 2018 and August 26, 2017, the book value of the Company’s debt approximated fair value. All term debt is valued
based on observable inputs and classified as Level 2 in the fair value hierarchy.

8. Fair Value of Financial Instruments

Fair  value  is  defined  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market
participants at the measurement date. To increase the comparability of fair value measurements, a three-tier fair value hierarchy, which prioritizes the inputs
used in the valuation methodologies, is as follows:

Level 1 – Valuations based on quoted prices for identical assets and liabilities in active markets.

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Level 2 – Valuations based on observable inputs other than quoted prices included in Level 1, such as quoted prices for similar assets or liabilities in
active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, or other inputs that are observable or can be
corroborated by observable market data.

Level  3  –  Valuations  based  on  unobservable  inputs  reflecting  the  Company’s  own  assumptions,  consistent  with  reasonably  available  assumptions
made by other market participants. These valuations require significant judgment.

The Company's liabilities measured at fair value as of August 25, 2018 are summarized as follows:

Successor

Level 1

Level 2

Level 3

Total

Liabilities

TRA liability

  $

—   $

—   $

27,468   $

27,468

The Company's liabilities measured at fair value as of August 26, 2017 are summarized as follows:

Successor

Level 1

Level 2

Level 3

Total

Liabilities

TRA liability

  $

—   $

—   $

25,675   $

25,675

For  the  fifty-two  week  period  ended  August  25,  2018,  a  benefit  of  $2.8  million  was  recognized  in  Gain  in  fair  value  change  of  contingent
consideration - TRA liability. The gain is primarily due to the change in the federal tax rates. The fair value and fair value inputs of the TRA is discussed in
Note 9, Income Taxes.  For  the  predecessor  entity,  Changes  in  warrant  liabilities  included  other  income  of  $0.7  million  for  the  predecessor  period  from
August 28, 2016 through July 6, 2017 and other expense of $0.7 million for the fifty-two week period ended August 27, 2016. The Company settled warrant
liabilities of $15.0 million upon the change in control.

The carrying amounts of cash and cash equivalents, accounts receivable and accounts payable approximated fair value as of August 25, 2018 and

August 26, 2017 due to the relatively short maturity of these instruments.

The predecessor entity historically carried warrant liabilities on the balance sheet at fair value. These warrant liabilities were settled with the change
of control, discussed in Note 3, Business Combination. The successor entity assumed the equity warrants of Conyers Park. The fair value of the warrants were
calculated  by  estimating  future  cash  payments  to  be  made  to  the  former  owner,  in  part  based  on  the  probability-weighted  present  value  of  various  payout
scenarios. Key fair value inputs included the discount rate, expected future cash flows under various payout scenarios and a probability analysis of the payout
scenarios. The methodology for measuring fair value is sensitive to the volatility of key inputs mentioned above. For additional information, see Note 11,
Stockholders' Equity.

9. Income Taxes

The sources of income (loss) before income taxes are as follows for the fifty-two week period ended August 25, 2018, the successor period from July

7, 2017 through August 26, 2017, the predecessor period from August 28, 2016 through July 6, 2017, and the fifty-two week period ended August 27, 2016:

(In thousands)

Domestic

Foreign

Total

52-Weeks Ended

August 25, 2018

  From July 7, 2017 
through August 26,
2017

From August 28, 2016
through July 6, 2017

52-Weeks Ended

August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

  $

  $

49,748   $

3,343  

53,091   $

68

78     $

662    

740     $

(690)   $

2,775  

2,085   $

17,674

(133)

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Income tax (benefit) expense was comprised of the following for the fifty-two week period ended August 25, 2018, the successor period from July 7,

2017 through August 26, 2017, the predecessor period from August 28, 2016 through July 6, 2017, and the fifty-two week period ended August 27, 2016:

  $

(In thousands)

Current:

Federal

State and local

Foreign

Total current

Deferred:

Federal

State and local

Foreign

Total deferred income tax (benefit) expense

Total tax (benefit) expense

  $

52-Weeks Ended

August 25, 2018

  From July 7, 2017 
through August 26,
2017

From August 28,
2016 through July 6,
2017

52-Weeks Ended

August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

2,584   $

159  

1,001  

3,744  

(21,223)  

(26)  

141  

(21,108)  

(17,364)   $

414     $

11    

247    

672    

(379)    

(3)    

—    

(382)    

290     $

7,340   $

415  

695  

8,450  

(4,172)  

259  

33  

(3,880)  

4,570   $

1,413

135

454

2,002

4,796

686

23

5,505

7,507

A reconciliation of the federal statutory income tax rate to the effective income tax rate is as follows:

(In thousands)

Statutory income tax expense:

State income tax expense, net of federal

Valuation allowance

Taxes on foreign income above (below) the
U.S. tax

Warrant liabilities

Tax Cuts and Jobs Act

Change in tax rate

Non-deductible transaction costs

TRA contingent consideration

Other permanent items

Income tax (benefit) expense

52-Weeks Ended

August 25, 2018

From July 7, 2017 
through August 26,
2017

From August 28, 2016
through July 6, 2017

52-weeks ended

August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

25.5 %  

34.0 %    

34.0 %  

34.0%

3.1

0.6

0.4

—  

(58.4)

(4.0)

—  

(1.5)

1.6

(32.7)%  

1.7

5.2

(3.3)

—    

—    

—    

—    

—    

1.6

39.2 %    

21.0

(0.9)

(7.5)

(11.8)

—  

(4.2)

182.7

—  

6.0

219.3 %  

3.9

2.2

0.5

1.4

—

0.6

—

—

0.2

42.8%

For  the  fifty-two week  period  ended  August  25,  2018,  the  effective  tax  rate  differs  from  the  U.S.  statutory  rate  primarily  due  to  the  impact  of
periodic statutory tax rate changes that caused deferred tax balances to be revalued, offset by the inclusion of state income tax expense. For all prior periods
reported, the effective rate is higher than the U.S. statutory rate primarily due to state income tax expense, tax losses recognized in jurisdictions for which a
tax benefit is not realized, and tax expense associated with nondeductible permanent adjustments.

On December 22, 2017, the Tax Cuts and Jobs Act of 2017 (the “Tax Act” or “TCJA”) was signed into law. The change in the tax law is partially
effective in the current 2018 fiscal year and will be fully effective in the 2019 fiscal year. The Tax Act, among other things, reduces the top U.S. federal
corporate tax rate from 35% to 21%, requires companies to pay a one-time transition tax on earnings of certain foreign subsidiaries that were previously tax
deferred and creates new taxes on certain foreign sourced earnings.

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Due to the complexities involved in accounting for the Tax Act, the SEC Staff Accounting Bulletin (“SAB”) 118 requires that the Company include
in its financial statements the reasonable estimate of the impact of the Tax Act on earnings to the extent such reasonable estimate has been determined. The
Company is allowed a measurement period of up to one year after the enactment date to finalize the recording of the related tax impacts. As of August 25,
2018,  we  have  not  completed  our  accounting  for  the  tax  effects  of  enactment  of  the  Tax  Act;  however,  as  described  below,  we  have  made  a  reasonable
estimate  of  the  effects  on  our  existing  deferred  tax  balances  and  the  one-time  transition  tax  and  have  recorded  provisional  amounts.  We  recognized  a
provisional gain of $31.0 million in 2018, which is included as a component of Income tax (benefit) expense in the accompanying Consolidated Statements of
Operations and Comprehensive Income.

The Tax Act reduces the corporate federal tax rate to 21%, effective January 1, 2018. U.S. tax law stipulates that our 2018 earnings are subject to a
blended  statutory  tax  rate  of  25.5%,  which  is  based  on  the  prorated  number  of  days  in  the  fiscal  year  before  and  after  the  effective  date.  As  a  result,  the
Company  recorded  a  provisional  decrease  to  our  deferred  tax  liabilities,  net,  with  a  corresponding  net  adjustment  to  deferred  income  tax  benefit  of  $31.0
million, which is included within the Income tax (benefit) expense line item for the period ended August 25, 2018. While we are able to make a reasonable
estimate  of  the  impact  of  the  reduction  in  corporate  rate,  it  may  be  affected  by  other  analysis  related  to  the  Tax  Act,  including,  but  not  limited  to,  our
calculation of deemed repatriation of deferred foreign income and the state tax effect of adjustments made to federal temporary differences.

The  one-time  transition  tax  is  based  on  our  total  post-1986  earnings  and  profits  (E&P)  that  we  previously  deferred  from  U.S.  income  taxes.  We
recorded  provisional  amounts  for  our  one-time  transition  tax  liability  for  of  our  foreign  subsidiaries,  resulting  in  an  immaterial  increase  in  income  tax
expense. We have not yet completed our calculation of the total post-1986 E&P for these foreign subsidiaries. Further, the transition tax is based in part on the
amount  of  those  earnings  held  in  cash  and  other  specified  assets.  This  amount  may  change  when  we  finalize  the  calculation  of  post-1986  foreign  E&P
previously  deferred  from  U.S.  federal  taxation  and  finalize  the  amounts  held  in  cash  or  other  specified  assets.  We  are  continuing  to  gather  additional
information to compute the amount of the transition tax more precisely.

No additional income taxes have been provided for any additional outside basis differences inherent in our foreign subsidiaries beyond those basis
differences  triggered  by  the  transition  tax,  as  these  amounts  continue  to  be  indefinitely  reinvested  in  foreign  operations.  Determining  the  amount  of  the
unrecognized deferred tax liability related to any additional outside basis differences in these entities (e.g., stock basis differences attributable to acquisitions
or other permanent differences) is not practicable. We will complete our analysis of the impact of the Tax Act on our outside basis differences in subsidiaries
and respective indefinite reinvestment assertions during the measurement period and make additional disclosures, if necessary.

With respect to the new Tax Act provision on global intangible low-tax income (“GILTI”), which will apply to us starting in 2019, we have not made
an  accounting  policy  election  on  the  deferred  tax  treatment.  Consequently,  we  have  not  made  an  accrual  for  the  deferred  tax  aspects  of  this  provision.
Additionally,  the  Company  does  not  anticipate  the  newly  enacted  Base  Erosion  and  Anti-Abuse  Tax  (“BEAT”)  to  have  a  material  impact  on  its  financial
statements in future periods.

Our accounting for the income tax effects of the Tax Act will be completed during the measurement period allowed under SAB 118, and we will
record any necessary adjustments in the period such adjustments are identified. While we were able to make a reasonable estimate of the impact of the income
tax effects of the new law, it may be affected by, among other items, further analysis of certain aspects of the Tax Act, subsequent guidance issued by the U.S.
government, and changes to estimates made to calculate our existing temporary differences.

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The  tax  effects  of  temporary  differences  that  gave  rise  to  significant  portions  of  the  deferred  tax  assets  and  liabilities  at  August  25,  2018  and

August 26, 2017 were as follows:

(In thousands)

Deferred tax assets

Accounts receivable allowances

Inventories reserves

Accrued expenses

Net operating loss carryforwards

Share based compensation

Tax credits

Other

Deferred tax assets

Valuation allowance

August 25, 2018

August 26, 2017

(Successor)

(Successor)

  $

1,885   $

107  

1,961  

10,150  

975  

10,066  

1,051  

26,195  

(4,195)  

2,727

322

2,042

22,122

154

7,976

882

36,225

(3,905)

Deferred tax asset, net of valuation allowance

22,000  

32,320

Deferred tax liabilities:

Prepaid expense

Excess tax over book depreciation

Website development costs

Intangible assets

Other

Deferred tax liabilities

Net deferred tax liabilities

(419)  

(77)  

(238)  

(74,342)  

(1,399)  

(76,475)  

  $

(54,475)   $

(1,066)

38

(301)

(106,263)

(287)

(107,879)

(75,559)

The Company had available U.S. federal net operating loss carryforwards of $22.2 million and $48.7 million  at  August  25,  2018  and  August 26,
2017, respectively. The Company also had state net operating loss carryforwards of $33.6 million and $52.1 million and foreign net operating losses of $14.7
million and $13.7 million at August 25, 2018 and August 26, 2017, respectively. The federal net operating loss carryforwards will begin to expire in 2034,
while state net operating loss carryforwards will begin to expire in 2021.

During the fifty-two week period ended August 25, 2018, there was a $1.0 million increase to the tax loss carryforwards in foreign jurisdictions. As
the  carryforwards  were  generated  in  jurisdictions  where  the  Company  has  historically  recognized  book  losses  or  does  not  have  strong  future  earnings
projections, the Company concluded it is more likely than not that the operating losses would not be realized, and thus maintained a full valuation allowance
against the associated deferred tax assets. As of August 25, 2018, the Company has recorded total valuation allowances of $4.2 million. The recognition of
the incremental full valuation allowances results in a net zero impact to the Consolidated Statements of Operations and Comprehensive Income.

As of August 25, 2018, the Company has recorded valuation allowances of $4.2 million on deferred tax assets related to foreign net operating loss
carryforwards. The majority of this amount represents a full valuation allowance on the deferred tax assets of foreign entities within the United Kingdom,
Netherlands, and Spain. Of the valuation allowance on deferred tax assets, $0.6 million relates to state net operating losses.

As of August 25, 2018 and August 26, 2017, the Company has no unrecognized tax benefits.

The Company records interest and penalties associated with unrecognized tax benefits as a component of tax expense. As of August 25, 2018 and
August 26, 2017, the Company has not accrued interest or penalties on unrecognized tax benefits, as there is no position recorded as of the fiscal years. No
changes to the uncertain tax position balance are anticipated within the next 12 months, and are not expected to materially impact the financial statements.

As of August 25, 2018, tax years 2013 to 2017 remain subject to examination in the United States and the tax years 2013 to 2017 remain subject to
examination in other major foreign jurisdictions where Atkins conducts business. State income tax returns are generally subject to examination for a period of
three to five years after the filing of the respective return.

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Tax Receivable Agreement

Concurrent with the Business Combination, the Company entered into the TRA with the historical shareholders of Atkins. The TRA is valued based
on  the  future  expected  payments  under  the  terms  of  the  agreement  (see  Note  3, Business  Combination).  As  more  fully  described  in  the  TRA,  the  TRA
provides  for  the  payment  by  Simply  Good  Foods  to  the  Atkins’  selling  equity  holders  for  certain  federal,  state,  local  and  non-U.S.  tax  benefits  deemed
realized in post-closing taxable periods by Simply Good Foods, Conyers Park, Atkins and Atkins’ eligible subsidiaries from the use of up to $100 million of
the  following  tax  attributes:  (i)  net  operating  losses  available  to  be  carried  forward  as  of  the  closing  of  the  Business  Combination,  (ii)  certain  deductions
generated by the consummation of the business transaction and (iii) remaining depreciable tax basis from the 2003 acquisition of Atkins Nutritionals, Inc. In
addition, Simply Good Foods will pay the Atkins selling equity holders for the use of 75% of alternative minimum tax credit carryforwards of up to $7.6
million. The TRA is contingent consideration and subsequent changes in fair value of the contingent liability are recognized in income from operations.

The Company re-measured the TRA in the second quarter of 2018 due to the Tax Act. The second quarter assessment of these changes resulted in a
provisional one-time gain of $4.7 million, recognized in Gain in fair value change of contingent consideration - TRA liability. As of August 25, 2018, the
estimated fair value of these contingent payments is $27.5 million, which has been recorded as a liability and represents 100% of the value of the recorded tax
attributes.

The TRA assumptions were re-measured for subsequent inputs based on the enacted tax rates under the Tax Act. The significant fair value inputs
used to estimate the future expected TRA payments to Roark include the timing of tax payments due to the assessment of the Tax Act, a tax savings rate of
approximately 29.2% following the enactment of the Tax Act, a discount rate of approximately 9%, book income projections, timing of expected adjustments
to calculate taxable income and the projected rate of use for attributes defined in the TRA. The TRA fair value requires significant judgment and is classified
as Level 3 in the fair value hierarchy. The fair value of the instrument may change upon assessment of the Tax Act.

Estimating  the  amount  of  payments  that  may  be  made  under  the  TRA  is  by  its  nature  imprecise,  insofar  as  the  calculation  of  amounts  payable
depends on a variety of factors. The actual increase in tax basis and deductions, as well as the amount and timing of any payments under the TRA, will vary
depending upon a number of factors, including:

•

•

•

The amount and timing of the Company’s income - The Company is required to pay 100% of the deemed benefits as and when deemed realized. As
such,  the  Company  is  generally  not  required  to  make  payments  under  the  TRA  until  and  unless  a  tax  benefit  is  actually  realized  on  a  filed
return. Without income against which specified TRA attributes are deductible, the benefit of such deduction is not deemed realized, resulting in no
payment under the TRA. The utilization of such tax attributes and recognition of benefit against Company income will result in payments under the
TRA.

The amount and timing of deductions - Similar to the above, the timing of the recognition of deductions and attributes included in the TRA will
impact the ultimate timing of payments under the TRA. In turn, the fair value of the TRA payments will fluctuate over time; and

Future tax rates of jurisdictions in which the Company has tax liability, including the finalization of the assessment of the impact of the Tax Act.

Payments made under the TRA are due within 90 to 125 days following the filing of the Company's U.S. federal and state income tax returns and
require agreement between the Company and Roark. The current portion of the TRA liability are based on the tax returns that reflect activity for the taxable
year ended August 26, 2017. Payments under the TRA are based on the tax reporting positions that the Company determines. The term of the TRA generally
will continue until all applicable tax benefit payments have been made under the agreement.

As of August 25, 2018, the un-discounted future expected payments under the TRA are as follows:

(In thousands)

2019

2020

2021

2022

2023

2024 and thereafter

Total TRA liability

Estimated
future payments

2,346

13,772

13,026

1,640

227

375

31,386

  $

  $

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10. Commitments and Contingencies

Leases

The Company has non-cancellable operating leases for six buildings. Rent expenses were $2.4 million for fifty-two week period ended August 25,
2018, $0.3 million for the successor period from July 7, 2017 through August 26, 2017, $1.7 million for the predecessor period from August 28, 2016 through
July 6, 2017 and $2.3 million for the fifty-two week period ended August 27, 2016.

Future minimum payments under lease arrangements with a remaining term in excess of one year were as follows as of August 25, 2018:

(In thousands)

2019

2020

2021

2022

2023

Thereafter

Total

Future Payments

2,424

2,265

1,673

1,401

820

2

8,585

  $

  $

Litigation

The Company is a party to certain litigation and claims that are considered normal to the operations of the business. Management is of the opinion

that the outcome of these actions will not have a material adverse effect on the Company’s Consolidated Financial Statements.

Tax Receivable Agreement

Refer to Note 9, Business Combination, for detail on the TRA, which was contingent consideration at the time of the Business Combination.

Other

The Company has entered into endorsement contracts with certain celebrity figures to promote and endorse the Atkins brand and line of products.
These contracts contain endorsement fees, which are expensed ratably over the life of the contract, and performance fees, that are recognized at the time of
achievement. Based on the terms of the contracts in place and achievement of performance conditions as of August 25, 2018 the Company will be required to
make payments of $2.1 million over the next year.

11. Stockholders' Equity

Successor Stock

The Company is authorized to issue 600,000,000 shares of common stock, par value $0.01 per share, of which 70,562,477 shares of Simply Good
Foods were issued at the time of the Business Combination transaction and at August 26, 2017. The number of outstanding shares as of August 26, 2017 was
previously reported within our Annual Report to be 70,628,322 due to the improper inclusion of 65,845 restricted stock units that were not outstanding shares
of common stock at August 26, 2017. The disclosure of shares outstanding at August 26, 2017 has been updated in this report to reflect the actual number of
shares outstanding.

At August 25, 2018, 70,605,675 shares of common stock were issued and outstanding.

Successor Equity Warrants

Prior to the Business Combination, Conyers Park issued 13,416,667 public warrants and 6,700,000 private placement warrants. Simply Good Foods
assumed the Conyers Park equity warrants upon the change of control event. As a result of the Business Combination, the warrants issued by Conyers Park
are no longer exercisable for shares of Conyers Park common stock, but instead are exercisable for common stock of Simply Good Foods. All other features
of the warrants remain unchanged.

Each whole warrant entitles the holder to purchase one share of the Company's common stock at a price of $11.50 per share. The public warrants
became exercisable 30 days after the completion of the Business Combination and expire five years after that date, or earlier upon redemption or liquidation.
The private warrants do not expire.

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The Company may call the public warrants for redemption, in whole and not in part, at a price of $0.01 per warrant upon not less than 30 days prior
written notice of redemption to each warrant holder if the reported last sale price of the Company’s common stock equals or exceeds $18.00 per share for any
20 trading days within a 30-trading day period ended three business days before the Company sends the notice of redemption to the warrant holders.

Due to the exercise of 20,212 warrants during the fifty-two week period ended August 25, 2018, the Company had 20,096,455 warrants outstanding

as of August 25, 2018.

On October 4, 2018, the Company announced the redemption of its outstanding public warrants. As such, all warrants remaining outstanding after
November 5, 2018 will be redeemed by the Company. Refer to Note 19, Subsequent Events, for additional information regarding the redemption of the public
warrants.

Predecessor Warrant Liabilities of Atkins

Atkins, the predecessor company, had outstanding warrants prior to the transaction forming Simply Good Foods. These warrants were settled as a

part of the Business Combination. Refer to Note 3, Business Combination, for additional details on the transaction.

Historically, the value of the predecessor warrants were reflected as a liability and adjusted to fair value each reporting period through Change  in
warrant liabilities. The Company recorded a benefit of $0.7 million in the predecessor period from August 28, 2016 through July 6, 2017 and an expense of
$0.7 million in the fifty-two week period ended August 27, 2016 in changes in warrant liabilities. The Company settled $15.0 million of warrant liabilities
upon the change of control.

12. Earnings Per Share

Basic  earnings  per  share  is  based  on  the  weighted  average  number  of  common  shares  issued  and  outstanding  for  the  Successor  period.  Diluted
earnings per share is based on the weighted average number of common shares issued and outstanding and the effect of all dilutive common stock equivalents
outstanding during each period.

The following table reconciles the numerators and denominators used in the computations of both basic and diluted earnings per share:

(In thousands, except share data)

Basic earnings per share computation:

Numerator:

52-Weeks Ended

August 25, 2018

  From July 7, 2017 
through August 26,
2017

(Successor)

(Successor)

Net income available to common stock shareholders

  $

70,455   $

450

Denominator:

Weighted average common shares - basic

70,582,149  

70,562,477

Basic earnings per share from net income

  $

1.00   $

0.01

Diluted earnings per share computation:

Numerator:

Net income available to common stock shareholders

  $

70,455   $

450

Denominator:

Weighted average common shares outstanding - basic

Warrant conversion

Employee stock options

Restricted stock units

Weighted average common shares - diluted

70,582,149  

3,006,073  

43,779

49,354  

70,562,477

690,248

—

2,045

73,681,355  

71,254,770

Diluted earnings per share from net income

  $

0.96   $

0.01

Earnings per share calculations for the fifty-two week period ended August 25, 2018 and the successor period from July 7, 2017 through August 26,

2017 excluded 0.2 million and 2.6 million shares of stock options, respectively, that would have been anti-dilutive.

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13. Stock Option Plan

Share-based compensation is recognized on a straight-line basis over the requisite service period of the award based on their grant-date fair value.
The  Company  recorded  $4.0 million  of  stock-based  compensation  expense  during  the  fifty-two  week  successor  period  ended  August  25,  2018  and  $0.4
million of during the successor period from July 7, 2017 through August 26, 2017.

In July 2017, the Company's shareholders approved the 2017 Omnibus Incentive Plan (the “Incentive Plan”). The Incentive Plan provides for the
issuance of a maximum of 9,067,917  shares  of  stock-denominated  awards  to  directors,  employees,  officers  and  agents  of  the  Company.  As  of  August  25,
2018, there were 6.4 million shares available for grant under the Incentive Plan.

Stock Options

Stock options granted under the Incentive Plan are granted at a price equal to or more than the fair value of common stock on the date the option is
granted. Stock options under the Incentive Plan generally become exercisable ratably over three years from the date of grant and must be exercised within ten
years from the date of grant.

The following table summarizes stock option activity for the fifty-two week period ended August 25, 2018:

Outstanding as of August 26, 2017

2,577,692   $

12.00  

9.90   $

—

Shares

Weighted average
exercise price

Weighted average
remaining
contractual life
(in years)

Aggregate intrinsic
value

Granted

Exercised

Forfeited

Outstanding as of August 25, 2018

280,247  

(10,000)  

(341,856)  

2,506,083   $

14.47    

12.00    

12.00    

12.28  

8.84    

Vested and expected to vest as of August 25, 2018

2,506,083   $

12.28  

8.84   $

14,293,484

Exercisable as of August 25, 2018

764,903   $

12.00  

8.50   $

4,574,120

The following table summarized information about stock options outstanding at August 25, 2018:

Range of Exercise Prices

  Number Outstanding  

Weighted-Average
Exercise Price

Weighted-Average
Remaining Life
(Years)

  Number Exercisable  

Weighted-Average
Exercise Price

$

$

$

$

12.00 - 12.99
13.00 - 14.99
15.00 - 16.99
17.00 - 18.99

2,293,236   $

95,294  

99,854  

17,699  

2,506,083   $

12.00  

13.25  

16.75  

17.62  

12.28  

8.76  

9.64  

9.89  

9.97  

8.84  

764,903   $

—  

—  

—  

764,903   $

12.00

—

—

—

12.00

The weighted average fair value of options granted during the fifty-two week period ended August 25, 2018 and for the successor period from July
7, 2017 through August 26, 2017 were $4.60 and $3.71, respectively. No stock options were granted prior to the Business Combination. As such, there were
not any shares vested or exercisable for the successor period from July 7, 2017 through August 26, 2017.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes Option Pricing Model based on the following

assumptions:

Expected volatility

Expected dividend yield

Expected option term

Risk-free rate of return

August 25, 2018

  26.72% -

27.5%  

—%

6.0 years

1.98% -

2.79%  

From July 7, 2017 
through August 26,
2017

27.5%

—%

6.0 years

1.98%

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Expected term is estimated using the simplified method, which takes into account vesting and contractual term. The simplified method is being used
to calculate expected term instead of historical experience due to a lack of relevant historical data resulting from changes in option vesting schedules and
changes in the pool of employees receiving option grants. Expected stock price volatility is based on a sampling of comparable publicly traded companies.
The Company believes a sample of comparable publicly traded companies most closely models the nature of the business and stock price volatility. The risk-
free rates are based on the implied yield available on U.S. Treasury zero-coupon issues with an equivalent remaining term. Future annual dividends over the
expected term are estimated to be nil.

As of August 25, 2018, $6.2 million of total unrecognized compensation cost related to stock option plans that will be recognized over a weighted
average period of 2.0 years. During the fifty-two week period ended August 25, 2018, the Company received $0.1 million in cash from stock option exercises.

Restricted Stock Units

Restricted stock units granted under the Incentive Plan are granted at a price equal to closing market price of our common stock on the date of grant.
Restricted stock units under the Incentive Plan generally vest over three years. During the the successor period from July 7, 2017 through August 26, 2017,
the Company granted 65,845 units with a weighted-average market value of $12.00 each. Prior to vesting, restricted stock units have no voting rights.

The following table summarized Restricted Stock Unit activity for the fifty-two week period ended August 25, 2018:

Outstanding as of August 26, 2017

Granted

Vested

Forfeited

Outstanding as of August 25, 2018

Units

Weighted average
grant-date fair value

65,845   $

72,679  

(19,920)  

(7,519)  

111,085   $

12.00

12.10

12.00

12.00

12.06

As of August 25, 2018, the Company had $0.5 million of total unrecognized compensation cost related to restricted stock unit awards that will be

recognized over a weighted average period of 0.8 years.

Predecessor

In January 2011, the Board of Directors adopted the NCP-ATK Holdings, Inc. 2010 Stock Option Plan (the “Option Plan”). Under the terms of the
Option Plan, nonqualified stock options were granted to employees, directors and consultants of the Company. An option certificate for each grant set forth
the exercise price, vesting period, performance thresholds if applicable and other terms. Options with service conditions generally vested over a period of five
years, and the Company recognized share-based compensation expense ratably over the vesting period. Options with performance conditions generally vested
over five successive years, based on the achievement of certain annual financial targets. Options typically expired after ten years.

During  the  fifty-two  week  period  ended  August  27,  2016,  the  Company  made  a  significant  modification  of  the  Option  Plan  by  removing  the
performance condition requirement for five employees. This modification resulted in an incremental compensation cost of approximately $0.7 million. The
unvested  portion  of  the  stock  options  forfeited  as  of  the  change  of  control  effective  date  and  the  vested  portion  of  the  stock  options  were  required  to  be
exercised  within  five  calendar  days  following  receipt  by  the  option  holder  of  written  notice  of  the  change  in  control.  If  not  exercised,  these  vested  stock
options were canceled.

The weighted average fair value of options granted during the predecessor period from August 28, 2016 through July 6, 2017 and for fifty-two week
period ended August 27, 2016 were $261.80 and $261.80, respectively. The fair value of each option grant is estimated on the date of grant using the Black-
Scholes Option Pricing Model based on the following assumptions:

Expected volatility

Expected dividend yield

Expected option term

Risk-free rate of return

From August 28, 2016
through July 6, 2017  

August 27, 2016

55%

—%

55%

—%

5.1

- 6.5 years  

5.1

- 6.5 years

1.62% - 1.74%

1.62% - 1.74%

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The expected term of the options represents the estimated period of time until exercise and considers vesting schedules and expectations of future
employee and director behavior. Expected stock price volatility is based on a sampling of comparable publicly traded companies. The Company believes this
sector to most closely model the nature of its own business. The risk-free rates are based on the implied yield available on U.S. Treasury zero-coupon issues
with an equivalent remaining term.

A summary of the option activity under the plans for the predecessor company is as follows:

Intrinsic value of options exercised

Fair value of shares vested

Tax benefit related to stock option expense

14. Related Party Transactions

Successor

Tax Receivable Agreement

From August 28,
2016 through July 6,
2017

  $

  $

  $

11,106   $

—   $

910   $

August 27, 2016

326

2,145

595

The TRA provides for the effective payment to the former equity holders of Atkins for cash savings, if any, in U.S. federal, state and local income

tax, or franchise tax that is actually realized as a result of the Business Combination discussed in Note 9, Income Taxes.

Execution of the Merger Agreement

In the first quarter of fiscal 2018, pursuant to the terms of the Merger Agreement, Simply Good Foods paid a working capital adjustment of $1.8

million to the former owners of Atkins, which resulted in an increase to the previously recognized goodwill.

Predecessor

Pursuant to an arrangement with the former majority stockholder of Atkins, the predecessor company was obligated to pay a management fee of the
greater of $0.9 million or an amount equal to 2% of consolidated adjusted earnings before interest, tax, depreciation and amortization (EBITDA), as defined
by the First Lien and Second Lien, which can be prorated upon a fiscal year-end change. Annual reimbursements for out-of-pocket expenses were limited to
$0.2 million.

For the predecessor period from August 28, 2016 through July 6, 2017 and the fifty-two week period ended August 27, 2016 the management fee

expense was $1.2 million and $1.7 million, respectively.

15. Accumulated Other Comprehensive Loss

The following table presents the changes in Accumulated other comprehensive loss:

(In thousands)

Balance as of August 27, 2016

Foreign currency translation adjustment (Predecessor)

Elimination of accumulated other comprehensive loss (Predecessor)

Foreign currently translation adjustment (Successor)

Balance as of August 26, 2017

Foreign currency translation adjustment

Balance as of August 25, 2018

16. Segment and Customer Information

Total

(443)

(199)

642

19

19

(817)

(798)

  $

  $

The Company has organized its operations into one operating segment that sells its branded nutritional foods and snacking products designed around
the nutrition principles of the Atkins eating approach. The results of the operating segment are reviewed by the Company’s chief operating decision maker to
make  decisions  about  resource  expenditures  and  assessing  financial  performance.  This  operating  segment  is  therefore  the  Company’s  only  reportable
segment.

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Reconciliations of the totals of reported segment revenues, profit or loss measurement, assets and other significant items reported by segment to the
corresponding GAAP totals is not applicable to Atkins as it only has one reportable segment. The following is a summary of revenue from external customers
by geographical location:

(In thousands)

Revenues from external customers

North America

International

Total

52-Weeks Ended

August 25, 2018

  From July 7, 2017 
through August 26,
2017

From August 28,
2016 through July 6,
2017

52-Weeks Ended

August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

  $

  $

405,055   $

26,374  

431,429   $

52,373     $

3,961    

56,334     $

316,776   $

23,061  

339,837   $

399,922

27,936

427,858

The following is a summary long lived assets by geographical location:

(In thousands)

Long lived assets

North America

International

Total

August 25, 2018

August 26, 2017

(Successor)

(Successor)

  $

  $

2,547   $

18  

2,565   $

2,073

32

2,105

Revenues from transactions with external customers for each of Atkins’ products would be impracticable to disclose. Management does not view its

business by product line.

Significant Customers

Credit risk for the Company was concentrated in the following customer who comprised more than 10% of the Company’s total sales for fifty-two
week period ended August 25, 2018, the successor period from July 7, 2017 through August 26, 2017, the predecessor period from August 28, 2016 through
July 6, 2017 and fifty-two week period ended August 27, 2016:

52-Weeks Ended

August 25, 2018

  From July 7, 2017 
through August 26,
2017

    From August 28, 2016
through July 6, 2017

52-Weeks Ended

August 27, 2016

(Successor)

(Successor)

(Predecessor)

(Predecessor)

Customer 1

43%  

42%    

46%  

41%

At  August  25,  2018  and  August  26,  2017,  the  Company  had  a  single  significant  customer  that  accounted  for  the  following  amounts  of  the

Company’s accounts receivable:

(In thousands)

Customer 1

August 25, 2018

August 26, 2017

(Successor)

(Successor)

  $

14,519  

34%   $

14,886  

34%

No other customers of the Company accounted for more than 10% of sales during these periods. The Company generally does not require collateral

from its customers and has not incurred any significant losses on uncollectible accounts receivable.

17. Significant Agreement

In July 2016, the Company entered into an Exclusive License Agreement (the “License Agreement”) with a co-manufacturer to use the Atkins name
and  licensed  marks  to  develop,  market,  distribute  and  sell  frozen  food  products.  In  accordance  with  and  subject  to  terms  and  conditions  of  the  License
Agreement, Atkins will receive a minimum annual royalty payment of $4.0 million in the first year of the License Agreement and increasing annually 3%
through  the  seventh  year.  Immediately  following  the  initial  seven  year  term,  and  only  upon  prior  mutual  written  agreement  of  the  parties,  the  License
Agreement may renew for an additional consecutive seven year period. The License Agreement became effective on September 1, 2016 and all related royalty
revenue is recorded in Net sales in the accompanying Consolidated Statement of Operations and Comprehensive Income.

As  discussed  in  Note  5,  Goodwill  and  Intangibles,  the  Company  recorded  a  $22.0  million  intangible  asset  for  the  License  Agreement  with  a

depreciable life of 14 years as a result of the Business Combination of Atkins discussed in Note 3, Business Combination.

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18. Unaudited Quarterly Financial Data

Summarized quarterly financial data:

(In thousands, except per share amounts)
Net sales (1)

Gross profit

Income from operations

Net income

Earnings per share from net income:

Basic

Diluted

_______________

$

$

$

$

$

$

52-weeks ended

13-weeks ended

13-weeks ended

13-weeks ended

13-weeks ended

August 25, 2018

  August 25, 2018

  May 26, 2018

  February 24, 2018   November 25, 2017

431,429   $

207,556   $

64,730   $

70,455   $

108,262   $

107,233   $

109,347   $

53,258   $

14,859   $

11,706   $

51,284   $

13,802   $

7,137   $

50,257   $

16,783   $

41,394   $

106,587

52,757

19,286

10,218

1.00   $

0.96   $

0.17   $

0.15   $

0.10   $

0.10   $

0.59   $

0.56   $

0.14

0.14

(1) The Company has historically recognized revenue at the time of shipment to its customers; however, upon examination of certain contractual arrangements, and as a result
of the practice of refunding customers for products damaged in-transit, the risks and rewards of ownership of the products transferred at customer receipt.  Accordingly,
the Company concluded it should have recognized revenue upon customer receipt. These errors, along with the errors in prior annual and quarterly periods for which
revenue for sales-in-transit was not appropriately deferred, are not material to the financial statements.

During the fourth quarter, the Company deferred all revenue for shipments in-transit to customers totaling $7.8 million in net sales, and $3.7 million in gross
profit. The failure to defer revenues for sales-in-transit in the third quarter of 2018, resulted in an understatement of $8.2 million in net sales, and $4.0 million in gross
profit, for shipments that were recorded in the third quarter that should have been deferred and recognized during the fourth quarter upon customer receipt.

From July 7, 2017 
through August 26,
2017

(In thousands, except per share amounts)

(Successor)

From 
May 28, 2017
through 
July 6, 2017

(Predecessor)

13-weeks ended

13-weeks ended

13-weeks ended

  May 27, 2017
(Predecessor)

  February 25, 2017   November 26, 2016

(Predecessor)

(Predecessor)

Net sales

Gross profit

Income from operations

Net income

$

$

$

$

56,334     $

20,393     $

1,859     $

450     $

41,223   $

20,239   $

(18,660)   $

(17,082)   $

96,503   $

43,570   $

10,628   $

4,347   $

102,308   $

46,573   $

13,305   $

3,463   $

99,803

48,712

18,460

6,787

Earnings per share from net income:  

Basic

Diluted

$

$

0.01      

0.01      

Earnings per common share amounts are computed independently for each of the quarters presented. Therefore, the sum of the quarterly earnings per

share amounts may not equal the quarterly earnings per share amounts or the annual earnings per share amounts due to rounding.

19. Subsequent Events

Warrant Redemption and Exercises

On  October  4,  2018,  the  Company  announced  that  it  will  redeem  all  of  its  public  warrants  to  purchase  common  stock  that  remain  outstanding
immediately after 5:00 p.m., New York City time, on November 5, 2018 (the “Redemption Date”). Any public warrants that remain unexercised immediately
after the Redemption Date will be redeemed at a redemption price of $0.01 per warrant. In addition, in accordance with the warrant agreement for the public
warrants, the Company’s Board of Directors elected to require that all future exercises of the public warrants be exercised on a cashless basis. Accordingly,
holders may no longer exercise public warrants in exchange for payment in cash of the $11.50 per share exercise price. Instead, a holder exercising a public
warrant will be deemed to pay the $11.50 per share exercise price by the surrender of 0.61885 of a share of common stock that such holder would have been
entitled to receive upon a cash exercise of each public warrant. Accordingly, by virtue of the cashless exercise of the public warrants, exercising holders of
public warrants will receive 0.38115 of a share of the Company’s common stock for each public warrant surrendered for exercise.

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Table of Contents

From August 26, 2018 through October 4, 2018, public warrants to purchase an aggregate of 9,886,451 shares of the Company’s common stock were

exercised for cash at an exercise price of $11.50 per share, resulting in aggregate gross proceeds to the Company of approximately $113.5 million.

The Company’s private warrants to purchase 6,700,000 shares of the Company’s common stock remain outstanding as of the date of this report.

80

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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A.    Controls and Procedures

We  maintain  disclosure  controls  and  procedures,  as  such  term  is  defined  in  Rules  13a-15(e)  and  15d-15(e)  under  the  Securities  Exchange  Act  of
1934, as amended (the “Exchange Act”), that are designed to provide reasonable assurance that information required to be disclosed by us in the reports that
we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms, and
that  such  information  is  accumulated  and  communicated  to  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  as
appropriate, to allow timely decisions regarding required financial disclosures.

Management, including the participation of our Chief Executive Officer and our Chief Financial Officer, conducted an evaluation of the effectiveness
of our disclosure controls and procedures as of August 25, 2018, the end of the period covered by this Annual Report on form 10-K. Based on this evaluation,
our Chief Executive Officer and Chief Financial Officer concluded that, as of August 25, 2018, our disclosure controls and procedures were effective at the
reasonable assurance level.

Management's Report on Internal Control over Financial Reporting

Management is responsible for designing, implementing and maintaining adequate internal control over financial reporting, as such term is defined
in  Rules  13a-15(f)  and  15d-15(f)  under  the  Exchange  Act,  to  provide  reasonable  assurance  regarding  the  reliability  of  our  financial  reporting  and  the
preparation of financial statements in accordance with U.S. generally accepted accounting principles. Management assessed the effectiveness of our internal
control over financial reporting as of August 25, 2018. Management based its assessment on criteria established in Internal Control-Integrated Framework
(2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (“COSO”).  Based  on  the  assessment  using  this  criteria,
management has concluded that our internal control over financial reporting was effective as of August 25, 2018.

Internal  control  over  financial  reporting,  no  matter  how  well  designed,  has  inherent  limitations.  Therefore,  even  those  systems  determined  to  be
effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Further, because of changes in conditions,
the effectiveness of internal control over financial reporting may vary over time.

Pursuant  to  Regulation  S-K  308(b),  this  Annual  Report  does  not  include  an  attestation  report  of  our  registered  public  accounting  firm  due  to  an

exemption established by rules for emerging growth companies.

Changes in Internal Control over Financial Reporting

During the third quarter of 2018, the Company identified a material weakness in its internal control over financial reporting. A material weakness is
a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement
of the annual or interim financial statements will not be prevented or detected on a timely basis. This material weakness related to the Company’s revenue
recognition process. The Company had historically recorded revenue on a “FOB Shipping Point” basis despite the fact that a significant portion of customer
contracts indicated “FOB Destination” terms. This matter lead to the acceleration of revenue recognition for inventory that was in transit from the Company’s
warehouse to the customer’s location at the end of a reporting period.

The  Company  remediated  this  material  weakness  during  the  fourth  quarter  of  2018.  Measures  taken  to  remediate  the  material  weakness  include
designing internal controls to ensure that accounting personnel obtain and review relevant customer contracts and data to appropriately assess the recognition
of  revenue  considering  the  specific  contract  terms  and  identifying  and  educating  proper  resources  to  execute  the  newly  designed  internal  control.    The
material weakness did not result in a material misstatement of the Company's consolidated financial statements.

Except  as  described  above,  there  have  been  no  changes  in  our  internal  control  over  financial  reporting  during  the  thirteen  week  period  ended

August 25, 2018 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 9B.    Other Information

None.

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Item 10. Directors, Executive Officers and Corporate Governance

PART III

Incorporated herein by reference to our definitive proxy statement for our 2019 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 25, 2018.

Item 11. Executive Compensation

Incorporated herein by reference to our definitive proxy statement for our 2019 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 25, 2018.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Incorporated herein by reference to our definitive proxy statement for our 2019 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 25, 2018.

Item 13. Certain Relationships and Related Transactions, and Director Independence

Incorporated herein by reference to our definitive proxy statement for our 2019 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 25, 2018.

Item 14. Principal Accounting Fees and Services

Incorporated herein by reference to our definitive proxy statement for our 2019 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 25, 2018.

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Table of Contents

Item 15. Exhibits, Financial Statement Schedules

PART IV

The audited consolidated financial statements of The Simply Good Foods Company and its subsidiaries, as required to be filed, are included under
Item  8  of  this  Annual  Report  on  Form  10-K.  Other  schedules  have  been  omitted  as  they  are  not  applicable  or  the  required  information  is  set  forth  in  the
consolidated financial statements or notes thereto.

Exhibit No.

  Document

2.1(a)

3.1

3.2

4.1

4.2

4.3

10.1

10.2

10.3†

10.4†

10.5†

10.6

10.7

10.8†

10.9

10.10†

10.11†

10.12

10.13†

10.14†

Agreement and Plan of Merger, dated April 10, 2017, by and among Conyers Park Acquisition Corp., The Simply Good Foods Company, Conyers Park
Parent Merger Sub, Inc., Conyers Park Merger Sub 1, Inc., Conyers Park Merger Sub 2, Inc., Conyers Park Merger Sub 3, Inc., Conyers Park Merger Sub 4,
Inc., NCP-ATK HOLDINGS, INC., Atkins Holdings LLC, solely in its capacity as the Majority Stockholder and, solely in its capacity as the Stockholders’
Representative, Roark Capital Acquisition LLC (incorporated by reference to Exhibit 2.1 to Registration Statement on Form S-4, filed on April 11, 2017).

  Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to Form 8-K filed on July 13, 2017).

  Amended and Restated Bylaws (incorporated by reference to Exhibit 3.2 to Form 8-K filed on July 13, 2017).

Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 to Amendment No. 3 to Registration Statement on Form S-4 filed on June 12,
2017).

Warrant  Agreement,  dated  July  14,  2016,  between  Conyers  Park  Acquisition  Corp.  and  Continental  Stock  Transfer  &  Trust  Company  (incorporated  by
reference to Form 8-K filed by Conyers Park Acquisition Corp. on July 20, 2016).

  Form of Warrant (incorporated by reference to Exhibit 4.1 to Form 8-K filed on July 13, 2017).

Investor Rights Agreement, dated July 7, 2017, between The Simply Good Foods Company and Conyers Park Sponsor LLC (incorporated by reference to
Exhibit 10.3 to Form 8-K filed on July 13, 2017).

Investor  Rights  Agreement,  dated  July  7,  2017,  between  The  Simply  Good  Foods  Company,  Conyers  Park  Sponsor  LLC  and  Atkins  Holdings  LLC
(incorporated by reference to Exhibit 10.2 to Form 8-K filed on July 13, 2017).

2017  Omnibus  Incentive  Plan  (incorporated  by  reference  to  Exhibit  10.3  to  Amendment  No.  3  to  Registration  Statement  on  Form  S-4  filed  on  June  12,
2017).

Offer Letter, dated December 23, 2010, between Scott Parker and Atkins Nutritionals, Inc. (incorporated by reference to Exhibit 10.7 to Amendment No. 1 to
Registration Statement on Form S-4 filed on May 15, 2017).

Form of Indemnity Agreement (incorporated by reference to Exhibit 10.8 to Amendment No. 3 to Registration Statement on Form S-4 filed on June 12,
2017).

Credit Agreement, dated July 7, 2017, by and among Atkins Intermediate Holdings, LLC, Conyers Park Parent Merger Sub, Inc., Conyers Park Acquisition
Corp., Conyers Park Merger Sub 1, Inc., Conyers Park Merger Sub 2, Inc., Conyers Park Merger Sub 3, Inc., Conyers Park Merger Sub 4, Inc., NCP-ATK
Holdings,  Inc.,  Atkins  Nutritionals  Holdings,  Inc.,  Atkins  Nutritionals  Holdings  II,  Inc.,  Atkins  Nutritionals,  Inc.,  the  lenders  party  thereto  and  Barclays
Bank PLC, as the Administrative Agent (incorporated by reference to Exhibit 10.1 to Form 8-K filed on July 13, 2017).

Assignment,  Assumption  and  Amendment  Agreement,  dated  July  7,  2017,  by  and  among  The  Simply  Good  Foods  Company,  Conyers  Park  Acquisition
Corp. and Continental Stock Transfer & Trust Company (incorporated by reference to Exhibit 10.7 to Form 8-K filed on July 13, 2017).

Amended  and  Restated  Employment  Agreement,  dated  July  7,  2017,  between  The  Simply  Good  Foods  Company  and  Joseph  E.  Scalzo  (incorporated  by
reference to Exhibit 10.8 to Form 8-K filed on July 13, 2017).

Income  Tax  Receivable  Agreement,  dated  July  7,  2017,  by  and  among  The  Simply  Good  Foods  Company,  Atkins  Holdings,  LLC  and  Roark  Capital
Acquisition, LLC (solely in its capacity as the Stockholders’ Representative) (incorporated by reference to Exhibit 10.6 to Form 8-K filed on July 13, 2017).

Offer Letter, dated June 19, 2017, between Atkins Nutritionals, Inc. and Todd Cunfer (incorporated by reference to Exhibit 10.1 to Form 8-K filed on August
11, 2017).

Letter  Agreement,  dated  August  21,  2017,  between  The  Simply  Good  Foods  Company  and  Todd  Cunfer  (incorporated  by  reference  to  Exhibit  10.2  to
Amendment No. 1 to Form 8-K filed on August 25, 2017).

Repricing Amendment, dated March 16, 2018, by and among Atkins Intermediate Holdings, LLC, Conyers Park Acquisition Corp., Atkins Nutritionals, Inc.,
Atkins Nutritionals Holdings, Inc., Atkins Nutritionals Holdings II, Inc. and NCP-ATK Holdings, Inc. and Barclays Bank PLC (incorporated by reference to
Exhibit 10.1 to Form 8-K filed on March 20, 2018).

The Simply Good Foods Executive Severance Compensation Plan, dated July 23, 2018 (incorporated by reference to Exhibit 10.1 to Form 8-K filed on July
27, 2018).

Form of Executive Severance Compensation Plan, Tier I Participation Agreement, dated July 23, 2018 (incorporated by reference to Exhibit 10.2 to Form 8-
K filed on July 27, 2018).

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Exhibit No.

  Document

21.1

23.1

31.1

31.2

32.1

101.INS

101.SCH

101.CAL

101.DEF

101.LAB

Subsidiaries of The Simply Good Foods Company (incorporated by reference to Exhibit 21.1 to Post-Effective Amendment No.1 to Registration Statement
on Form S-1 filed on July 28, 2017);

  Consent of Ernst & Young LLP, independent registered public accounting firm of The Simply Good Foods Company and subsidiaries.

  Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002.

  Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002.

  Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 906 of the Sarbanes Oxley Act

  XBRL Instance Document

  XBRL Taxonomy Extension Schema Document

  XBRL Taxonomy Extension Calculation Linkbase Document

  XBRL Taxonomy Extension Definition Linkbase Document

  XBRL Taxonomy Extension Label Linkbase Document

101.PRE
____________________

  XBRL Taxonomy Extension Presentation Linkbase Document

†

Indicates a management contract or compensatory plan.

(a) The annexes, schedules and certain exhibits to the Agreement and Plan of Merger have been omitted pursuant to Item 601(b)(2) of Regulation S-K. The Simply Good

Foods Company hereby agrees to furnish supplementally a copy of any omitted annex, schedule or exhibit to the Commission upon request.

Item 16. Form 10-K Summary

None.

84

 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on

its behalf by the undersigned thereunto, duly authorized.

SIGNATURES

Date: October 24, 2018

THE SIMPLY GOOD FOODS COMPANY

 By: /s/ Joseph E. Scalzo

Name: Joseph E. Scalzo

Title: President and Chief Executive Officer

85

 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the

registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ Joseph E. Scalzo

Joseph E. Scalzo

  President, Chief Executive Officer and Director

  October 24, 2018

  (Principal Executive Officer)

/s/ Todd E. Cunfer

Todd E. Cunfer

  Chief Financial Officer

  (Principal Financial Officer)

  October 24, 2018

/s/ Timothy A. Matthews

  Vice President, Controller and Chief Accounting Officer

  October 24, 2018

Timothy A. Matthews

  (Principal Accounting Officer)

/s/ James M. Kilts

James M. Kilts

/s/ David J. West

David J. West

  Chairman of the Board of Directors

  October 24, 2018

  Director

  October 24, 2018

/s/ Clayton C. Daley, Jr.

  Director

Clayton C. Daley, Jr.

/s/ Brian K. Ratzan

Brian K. Ratzan

/s/ Nomi P. Ghez

Nomi P. Ghez

/s/ James E. Healey

James E. Healey

  Director

  Director

  Director

/s/ Robert G. Montgomery

  Director

Robert G. Montgomery

/s/ Richard T. Laube

Richard T. Laube

/s/ Arvin Kash

Arvin Kash

  Director

  Director

86

  October 24, 2018

  October 24, 2018

  October 24, 2018

  October 24, 2018

  October 24, 2018

  October 24, 2018

  October 24, 2018

 
 
 
   
   
   
 
   
   
   
 
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
We consent to the incorporation by reference in the following Registration Statements:

Consent of Independent Registered Public Accounting Firm

(1) Registration Statement on Form S-8 (No.333-220776) pertaining to the 2017 Omnibus Incentive Plan of The Simply Good Foods Company;

(2) Registration Statement on Form S-1 (No.333-220775) and related prospectus of The Simply Good Foods Company; and

(3) Registration Statement on Form S-1 (No.333-217244) and related prospectus of The Simply Good Foods Company;

of our report dated October 24, 2018 with respect to the consolidated financial statements included in this Annual Report (Form 10-K) of The Simply Good
Foods Company for the year ended August 25, 2018.

Exhibit 23.1

/s/ Ernst & Young LLP

Denver, Colorado

October 24, 2018

CERTIFICATION
PURSUANT TO RULES 13a-14(a) AND 15d-14(a)
OF THE U.S. SECURITIES EXCHANGE ACT OF 1934
(Section 302 of the Sarbanes-Oxley Act of 2002)

Exhibit 31.1

I, Joseph E. Scalzo, certify that:

1.  I have reviewed this Annual Report on Form 10-K of The Simply Good Foods Company (the "registrant");

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)              designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being prepared;

b)      designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements
for external purposes in accordance with generally accepted accounting principles;

c)       evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)      disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most
recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely
to materially affect, the registrant’s internal control over financial reporting; and

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)       all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b)            any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant’s
internal control over financial reporting.

Date: October 24, 2018 By:

/s/ Joseph E. Scalzo

Name:

Joseph E. Scalzo

Title:

Chief Executive Officer, President and Director

(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION
PURSUANT TO RULES 13a-14(a) AND 15d-14(a)
OF THE U.S. SECURITIES EXCHANGE ACT OF 1934
(Section 302 of the Sarbanes-Oxley Act of 2002)

Exhibit 31.2

I, Todd E. Cunfer, certify that:

1.  I have reviewed this Annual Report on Form 10-K of The Simply Good Foods Company (the "registrant");

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)              designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being prepared;

b)      designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements
for external purposes in accordance with generally accepted accounting principles;

c)       evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)      disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most
recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely
to materially affect, the registrant’s internal control over financial reporting; and

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)       all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b)            any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant’s
internal control over financial reporting.

Date: October 24, 2018 By:

/s/ Todd E. Cunfer

Name: Todd E. Cunfer

Title:

Chief Financial Officer

(Principal Financial Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION
PURSUANT TO 18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
(SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002)

Exhibit 32.1

In connection with the Annual Report of The Simply Good Foods Company (the “Company”) on Form 10-K for the fiscal year ended August 25,
2018  as  filed  with  the  Securities  and  Exchange  Commission  on  the  date  hereof  (the  “Report”),  each  of  the  undersigned  officers  of  the  Company  hereby
certifies, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, to such officer's knowledge:

1. The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company

covered by the Report.

This certificate is being furnished solely for the purposes of 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a separate

disclosure document.

Date: October 24, 2018 By:

/s/ Joseph E. Scalzo

Name:

Joseph E. Scalzo

Title:

Chief Executive Officer, President and Director

(Principal Executive Officer)

Date: October 24, 2018 By:

/s/ Todd E. Cunfer

Name: Todd E. Cunfer

Title:

Chief Financial Officer

(Principal Financial Officer)