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The Simply Good Foods Company
Annual Report 2020

SMPL · NASDAQ Consumer Defensive
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FY2020 Annual Report · The Simply Good Foods Company
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549
_______________________________________________________

FORM 10-K
_______________________________________________________

(Mark One)

☒

ANNUAL  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES
EXCHANGE ACT OF 1934

For the fiscal year ended August 29, 2020

OR

☐

TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES
EXCHANGE ACT OF 1934

For the transition period from ______ to ______

Commission File Number: 001-38115
___________________________________________________________________________________________________________

The Simply Good Foods Company
(Exact name of registrant as specified in its charter)

___________________________________________________________________________________________________________

Delaware

(State or other jurisdiction of
incorporation or organization)

82-1038121

(I.R.S. Employer Identification No.)

1225 17th Street, Suite 1000
Denver, CO 80202
(Address of principal executive offices and zip code)
(303) 633-2840
(Registrant's telephone number, including area code)
___________________________________________________________________________________________________________

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of each exchange on which registered

Common Stock, par value $0.01 per share

SMPL

Nasdaq

Securities registered pursuant to section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Date File required to be submitted pursuant to Rule 405 of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an
emerging  growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company”  and  “emerging  growth
company” in Rule 12b-2 of the Exchange Act.

Large Accelerated Filer ☒  

Accelerated Filer ☐

Non-Accelerated Filer

☐  

Smaller Reporting Company ☐

Emerging Growth Company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new
or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control
over  financial  reporting  under  Section  404(b)  of  the  Sarbanes-Oxley  Act  (15  U.S.C.  7262(b))  by  the  registered  public  accounting  firm  that  prepared  or

 
 
 
 
 
 
 
 
 
 
 
 
issued its audit report. ☒

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

The aggregate market value of the common stock held by non-affiliates of the registrant as of February 28, 2020, the last trading day of the registrant's most
recently completed second fiscal quarter was approximately $1.8 billion based on the closing price of $22.06 for one share of common stock, as reported on
the Nasdaq Capital Market on that date.

As of October 26, 2020, there were 95,683,897 shares of common stock, par value $0.01 per share, issued and outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Certain  portions  of  the  registrant’s  definitive  proxy  statement,  in  connection  with  its  2021  annual  meeting  of  stockholders,  to  be  filed  within

120 days after the end of fiscal year ended August 29, 2020, are incorporated by reference into Part III of this Annual Report on Form 10‑K.

The Simply Good Foods Company and Subsidiaries

TABLE OF CONTENTS

Business

Risk Factors

Unresolved Staff Comments

Properties

Legal Proceedings

Mine Safety Disclosures

PART I

PART II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities

Selected Financial Data

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Quantitative and Qualitative Disclosures About Market Risk

Financial Statements and Supplementary Data

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Controls and Procedures

Other Information

Directors, Executive Officers and Corporate Governance

Executive Compensation

PART III

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director Independence

Principal Accountant Fees and Services

PART IV

Exhibits, Financial Statement Schedules

Form 10-K Summary

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Item 1

Item 1A

Item 1B

Item 2

Item 3

Item 4

Item 5

Item 6

Item 7

Item 7A

Item 8

Item 9

Item 9A

Item 9B

Item 10

Item 11

Item 12

Item 13

Item 14

Item 15

Item 16

SIGNATURES

2

 
 
 
 
 
 
 
 
 
 
Cautionary Note Regarding Forward Looking Statements

This Form 10-K (this “Report”) contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934,
as  amended  (the  “Exchange  Act”).  When  used  anywhere  in  this  Report,  the  words  “expect,”  “believe,”  “anticipate,”  “estimate,”  “intend,”  “plan”  and
similar  expressions  are  intended  to  identify  forward-looking  statements.  These  statements  relate  to  future  events  or  our  future  financial  or  operational
performance and involve known and unknown risks, uncertainties and other factors that could cause our actual results, levels of activity, performance or
achievement  to  differ  materially  from  those  expressed  or  implied  by  these  forward-looking  statements.  We  caution  you  that  these  forward-looking
statements  are  not  guarantees  of  future  performance  and  involve  risks,  uncertainties  and  assumptions  that  are  difficult  to  predict.  You  should  not  place
undue reliance on forward-looking statements. These statements reflect our current views with respect to future events, are based on assumptions and are
subject to risks and uncertainties. These forward-looking statements include, among other things, the effect of the novel coronavirus ("COVID-19") on our
business,  financial  condition  and  results  of  operations,  statements  about  our  ability  to  continue  to  operate  at  a  profit,  our  ability  to  maintain  current
operation levels, our ability to maintain and gain market acceptance for our products or new products, our ability to capitalize on attractive opportunities,
our ability to respond to competition and changes in the economy, unexpected costs, charges or expenses resulting from the Acquisition (as defined herein),
failure  to  realize  the  anticipated  benefits  of  the  Acquisition,  difficulties  and  delays  in  achieving  the  synergies  and  cost  savings  in  connection  with  the
Acquisition,  changes  in  the  business  environment  in  which  we  operate  including  general  financial,  economic,  capital  market,  regulatory  and  political
conditions  affecting  us  and  the  industry  in  which  we  operate,  changes  in  consumer  preferences  and  purchasing  habits,  our  ability  to  maintain  adequate
product inventory levels to timely supply customer orders, the effect of the Tax Cuts and Jobs Act of 2017 on our business, changes in taxes, tariffs, duties,
governmental laws and regulations, the availability of or competition for other brands, assets or other opportunities for investment by us or to expand our
business, competitive product and pricing activity, difficulties of managing growth profitably, the loss of one or more members of our or of Quest’s (as
defined herein) management team, and other risks and uncertainties indicated in this Report, including those set forth under “Risk Factors” in this Report.
Important factors could cause actual results to differ materially from those indicated or implied by forward-looking statements such as those contained in
documents  we  have  filed  with  the  U.S.  Securities  and  Exchange  Commission  (the  “SEC”),  including  in  this  Report  in  “Management’s  Discussion  and
Analysis  of  Financial  Condition  and  Results  of  Operations,”  “Risk  Factors”  and  those  contained  in  subsequent  reports  we  will  file  with  the  SEC.  All
forward-looking statements in this Report are qualified entirely by the cautionary statements included in this Report and such other filings. These risks and
uncertainties  or  other  important  factors  could  cause  actual  results  to  differ  materially  from  results  expressed  or  implied  by  forward-looking  statements
contained in this Report. These forward-looking statements speak only as of the date of this Report. We undertake no intention or obligation to update or
revise  any  forward-looking  statements,  whether  as  a  result  of  new  information,  future  events  or  otherwise,  and  readers  should  not  rely  on  the  forward-
looking statements as representing the Company’s views as of any date subsequent to the date of the filing of this Report.

Explanatory Note

The  Simply  Good  Foods  Company  (“Simply  Good  Foods”)  was  formed  on  March  30,  2017,  to  consummate  a  business  combination  (the
“Business Combination”) between Conyers Park Acquisition Corp. (“Conyers Park”) and NCP-ATK Holdings, Inc. (“Atkins”), which occurred on July 7,
2017 (the “Closing Date”). As a result, Simply Good Foods owns all of the equity in Atkins.

Conyers  Park,  a  special  purpose  acquisition  company,  was  formed  in  2016  for  the  purpose  of  effecting  a  merger,  capital  stock  exchange,  asset
acquisition,  stock  purchase,  reorganization  or  similar  business  combination  with  one  or  more  businesses.  Simply  Good  Foods  is  listed  on  the  Nasdaq
Capital Market under the symbol “SMPL.”

Unless  the  context  otherwise  requires,  “we,”  “us,”  “our”  and  the  “Company”  refer,  for  periods  prior  to  the  completion  of  the  Business
Combination,  to  Atkins  and  its  subsidiaries,  and,  for  periods  upon  or  after  the  completion  of  the  Business  Combination,  to  The  Simply  Good  Foods
Company and its subsidiaries. In context, “Atkins” may also refer to the Atkins® brand.

3

Item 1. Business

Overview

PART I

The Simply Good Foods Company is a highly-focused consumer packaged food and beverage company that aims to lead the nutritious snacking
movement  with  trusted  brands  that  offer  a  variety  of  convenient,  innovative,  great-tasting,  better-for-you  snacks  and  meal  replacements.  The  product
portfolio  we  develop,  market  and  sell  consists  primarily  of  nutrition  bars,  ready-to-drink  (“RTD”)  shakes,  sweet  and  salty  snacks  and  confectionery
products marketed under the Atkins®, Atkins Endulge® and Quest® brand names. Simply Good Foods is poised to expand its wellness platform through
innovation and organic growth along with investment opportunities in the snacking space and broader food category.

The Company’s nutritious snacking platform consists of brands that specialize in providing products for consumers that follow certain nutritional
philosophies and health-and-wellness trends: Atkins® for those following a low-carb lifestyle and Quest® for consumers seeking a variety of protein-rich
foods and beverages that also limit sugars and simple carbs. We distribute our products in major retail channels, primarily in North America, including
grocery, club and mass merchandise, as well as through e-commerce, convenience, specialty and other channels. Our portfolio of nutritious snacking brands
gives us a strong platform with which to introduce new products, expand distribution, and attract new consumers to our products.

We believe snacking occasions have been on the rise in recent years as consumers desire more convenient, healthy and delicious foods, snacks and
meal  replacements.  We  believe  our  emphasis  on  product  formats  such  as  our  nutrition  and  protein  bars,  cookies  and  RTD  shakes  positions  us  to  fill
important needs for consumers. We believe a number of existing and emerging consumer trends within the U.S. food and beverage industry will continue to
both  drive  the  growth  of  the  nutritional  snacking  category  and  increase  the  demand  for  our  product  offerings.  Some  of  these  trends  include  increased
consumption of smaller, more frequent meals throughout the day, consumers’ strong preference for convenient, “better-for-you” snacks, consumers’ greater
focus on health and wellness, and consumers’ moves toward limiting carbohydrate and sugar consumption, as well as the trend of consumers seeking to add
convenient sources of protein and fiber to their diets.

With our Atkins brand, we strive to offer a compelling line of nutrition bars, RTD shakes and confections, and with our Quest brand, we strive to
offer an attractive line up of protein bars, cookies, pizza, protein chips, RTD shakes and confections, which target these existing and emerging consumer
trends. Our sales, marketing and research and development capabilities enable us to distribute products to a national customer base across a spectrum of
retail channels, including the mass merchandise, grocery and drug channels, club stores, e-commerce, and small format retail such as convenience stores
and gas stations.

Simply Good Foods was formed in Delaware on March 30, 2017, to consummate the Business Combination, which occurred on July 7, 2017. As
part of our strategy to become an industry leading snacking platform, in November 2019, we acquired Quest Nutrition, LLC. We refer to this transaction as
the “Quest Acquisition.”

In  addition  to  pursuing  attractive  run-rate  cost  synergies  over  time  by  leveraging  efficiencies  of  scale  with  our  legacy  Atkins  business,  we
completed the Quest Acquisition to realize several other potential benefits. Quest's products compete in many attractive, fast growing sub-segments within
the nutritional snacking category and we expect Quest’s research and development insights and capabilities to benefit our broader business. Quest also has
an extremely loyal following and strong appeal among consumers ages 18-35, which complements Atkins' strength among consumers ages 35+. We also
believe  the  Quest  Acquisition  will  allow  us  to  benefit  from  Quest's  existing  relationships  and  effectiveness  within  certain  channels  of  trade,  such  as  e-
commerce and the small format channel, and leverage Quest’s social media-based marketing capabilities. We believe we will also benefit from utilizing
certain of Quest’s systems, such as its enterprise resource planning (ERP) platform, and associated reporting tools.

Our principal executive offices are located at 1225 17th Street, Suite 1000, Denver, Colorado, 80202. Our telephone number is (303) 633-2840. We
also  maintain  a  second  major  location  in  El  Segundo,  California,  which  serves  as  the  headquarters  for  our  Quest  brand’s  marketing  and  research  and
development 
site
leadership 
at www.thesimplygoodfoodscompany.com.

departments.  We  maintain 

company-wide 

along  with 

additional 

personnel 

a  web 

other 

in 

Recent Developments

Effects of COVID-19

In  December  2019,  a  novel  coronavirus  disease,  or  COVID-19,  was  reported  and  in  January  2020,  the  World  Health  Organization,  or  WHO,
declared it a Public Health Emergency of International Concern. On February 28, 2020, the WHO raised its assessment of the COVID-19 threat from high
to very high at a global level due to the continued increase in the number of cases and affected countries, and on March 11, 2020, the WHO characterized
COVID-19 as a pandemic. On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act was signed into law. The CARES Act
provided a substantial stimulus and assistance package intended to address the effect

4

of the COVID-19 pandemic, including tax relief and government loans, grants and investments. Additionally, various federal, state and local government-
imposed movement restrictions and initiatives have been implemented to reduce the global transmission of COVID-19, including reduced or eliminated
food services, the closure of retailing establishments, the promotion of social distancing and the adoption of remote working policies.

During  the  third  quarter  of  2020,  we  actively  engaged  with  the  various  elements  of  our  value  chain,  including  our  customers,  contract
manufacturers,  and  logistics  and  transportation  providers,  to  meet  demand  for  our  products  and  to  remain  informed  of  any  challenges  within  our  value
chain. Given the unpredictable nature of the COVID-19 pandemic and the initial surge in consumption, we increased finished goods inventory of some of
our key products. Based on information available to us as of the end of our fiscal year, we believe we will be able to deliver our products to meet customer
orders on a timely basis, and therefore, we expect our products will continue to be available for purchase to meet consumer meal replacement and snacking
needs for the foreseeable future. We continue to monitor customer and consumer demand, and intend to adapt our plans as needed to continue to drive our
business and meet our obligations during the evolving COVID-19 situation.

We  implemented  remote  work  arrangements  and  restricted  business  travel  in  mid-March,  and  to  date,  these  arrangements  have  not  materially
affected our ability to maintain our business operations, including the operation of financial reporting systems, internal control over financial reporting, and
disclosure controls and procedures. As describe in more detail below under “Our Strengths,” we believe our lean infrastructure, which allows for significant
flexibility, speed-to-market and minimal capital investment, has enabled us to adjust our expenditures to maintain cash flow until the continued reopening
of the U.S. economy causes the return of shopping behavior to more normal patterns and our brand benefits of active nutrition and weight management
drive greater better-for-you snacking and meal replacement usage occasions.

As described in more detail under the caption “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” our
consolidated results of operations for the full fiscal year ended August 29, 2020 were affected by changes in consumer shopping and consumption behavior
due to COVID-19. After the brief pantry loading period in mid-March 2020, the nutritional snacking category saw a marked decrease in shopping trips
(particularly in the mass channel) and fewer usage occasions. This affected our portable and convenient on-the-go products, especially the nutrition and
protein bar portion of our business for both our Atkins and Quest brands. As home confinement restrictions began to ease, shopping trips steadily improved
from their lowest point and consumer interest in weight management and active nutrition began to improve.

During the fourth fiscal quarter of 2020, the improvement in category trends plateaued. While our Quest brand has outperformed its portion of the
nutritious snaking segment, the performance of our Atkins brand, which is part of the weight management portion of the market, has remained slower due
to  the  temporary  softer  interest  in  weight  management  for  consumers,  fewer  on-the-go  usage  occasions  and  weakness  in  the  mass  channel  that  has
experienced reduced shopper traffic during the pandemic.

We believe the severity and duration of the COVID-19 pandemic is uncertain and such uncertainty will likely continue during our 2021 fiscal year.
We also believe demand for our products has strengthened, but there will likely continue to be irregularity in third party reported retail takeaway data for
our products until the more fulsome reopening of the U.S. economy and the associated return of shopping behavior to more normal patterns and our brand
benefits  of  active  nutrition  and  weight  management  drive  more  better-for-you  snacking  and  meal  replacement  usage  occasions.  Please  also  see  the
information under Item 1A. “Risk Factors” for additional information regarding the risks of pandemics, such as COVID-19.

SimplyProtein® Brand Sale

Effective September 24, 2020, we sold the assets exclusively related to the Company’s SimplyProtein® brand of products to a newly formed entity
led by the Company’s Canadian-based management team who had been responsible for this brand prior to the sale transaction. In addition to purchasing
these assets, the buyer assumed certain liabilities related to the SimplyProtein brand’s business.

The transaction enables our management to focus its full time and our resources on our core Atkins® and Quest® branded businesses and other
strategic initiatives. Information in this Form 10-K includes information with respect to the Simply Protein business as the sale was effective after the end
of the 2020 fiscal year.

Our Strengths

Powerful  brands  with  strong  consumer  awareness  and  loyalty.  We  are  a  leader  in  the  fast  growing  nutritional  snacking  category,  and  both  the
Atkins and Quest brands are leading brands with scale in nutrition and protein bars for both brands, RTD shakes and confections for the Atkins brand, and
chips,  cookies  and  pizza  for  the  Quest  brand.  Our  highly  focused  snacking  portfolio  provides  us  with  a  leading  position  within  retailers’  nutrition  and
wellness  aisles,  resulting  in  meaningful  shelf  space.  Our  brands  are  able  to  appeal  to  both  consumers  interested  in  an  active  lifestyle  who  are  seeking
protein rich, low-carb snacking options and weight management program consumers, which makes our brands highly attractive and strategic for a diverse
set of retailers across various distribution channels.

5

Aligned with consumer mega trends. Increasing global concern about growing rates of obesity and weight-related diseases and other health issues
has  resulted  in  increased  scientific,  media  and  consumer  focus  on  nutrition.  Over  100  independent,  peer  reviewed,  clinical  studies  show  the  benefits  of
controlling carbohydrates. Management believes that this focus is prompting consumers to rebalance their nutritional breakdown away from carbohydrates.
In fact, 73% of consumers are seeking to lower their carbohydrate intake according to Health Focus International. Our brand attributes, “low carb,” “low
sugar” and “protein rich” nutrition, are well aligned with consumer mega trends. In addition, we believe consumers’ eating habits are gradually shifting
towards increased convenience, snacking and meal replacement. We also believe our portfolio of convenient and nutritious products and our ongoing effort
to meet consumer demands for “cleaner labels,” which we define as products made with fewer, simpler and more recognizable ingredients, are strategically
aligned with these trends.

Scalable snacking and food platform. We have been able to grow our product offerings for both of our nutritious snacking brands through our line
extensions and through acquisitions. Our in-house product development experience, combined with our outsourced manufacturing model, allow us to bring
new products to market quickly. We pride ourselves on knowing our consumers and mining insights that lead to new products and ideas. We believe that we
have  the  ability  to  leverage  our  strong  relationships  with  our  retail  customers  and  distributors,  a  strong  brand  building  track  record,  and  category
management  expertise  to  help  new  products,  brands  and  brand  extensions  gain  distribution  and  consumer  recognition,  allowing  us  to  continue  to
successfully expand our snacking platform.

Asset-light business with strong cash generation.  We  retain  core  in-house  capabilities  including  sales,  marketing,  brand  management,  customer
relationships, product development, and supply-chain expertise, while collaborating with a diversified pool of contract manufacturers and distributors to
execute  manufacturing  and  distribution.  Outsourcing  these  competencies  allows  us  to  focus  our  efforts  on  innovation,  marketing  and  sales  to  meet
consumer  demands.  Our  lean  infrastructure  allows  for  significant  flexibility,  speed-to-market  and  minimal  capital  investment,  which  translates  into
relatively consistent and robust free cash flow generation over time, driven by strong gross margins.

Experienced  leadership  team.  Simply  Good  Foods  has  an  experienced  team  of  industry  veterans  with  extensive  experience  across  multiple
branded  consumer  products,  food  and  nutrition  categories.  For  example,  our  President  and  Chief  Executive  Officer,  Joseph  Scalzo,  has  significant
experience operating packaged foods businesses, having served in various leadership roles at Dean Foods, WhiteWave Foods, The Gillette Company, The
Coca-Cola  Company,  and  The  Procter  &  Gamble  Company.  Our  management  team's  extensive  experience  is  complemented  by  the  significant  industry
expertise of our directors James Kilts, the former Chief Executive Officer of The Gillette Company and Nabisco, and former President of Kraft USA and
Oscar  Mayer,  and  David  West,  the  former  Chief  Executive  Officer  of  Big  Heart  Pet  Brands  and  The  Hershey  Company.  Our  management  team’s  deep
expertise and proven record of accomplishment in managing brands and operating packaged food businesses is a key driver of our success and positions
Simply Good Foods as an attractive vehicle for future long-term growth within the snacking space and broader food category.

Our Strategies

Leverage  platform  to  expand  in  attractive  food  and  snacking  categories.  Management  believes  the  fragmented  snacking  category  presents  a
substantial  opportunity  for  consolidation  and  the  opportunity  to  build,  through  disciplined  acquisitions,  a  leading  platform  in  the  snacking  space  and
broader  food  category.  As  a  leader  in  nutritious  snacking,  we  believe  we  have  the  unique  capability  to  leverage  our  operating  platform  and  customer
relationships  to  expand  beyond  the  Atkins  and  Quest  brands.  In  addition,  we  believe  the  nutritious  snacking  category  will  continue  to  grow  given  its
relatively  low  household  penetration  and  favorable  consumer  trends  of  snacking,  health  and  wellness,  convenience  and  on-the-go  consumption.  Our
experienced management team has deep expertise in brand building that we believe will help us to expand the business into additional brands and products
in the snacking segment. Over time, we expect to continue seeking to identify and evaluate acquisition opportunities to complement our platform, and we
see significant opportunity for growth and synergies in complementary adjacent snacking categories such as the “better-for-you” eating space.

Innovate and expand the portfolio of product offerings to meet consumer demand for “cleaner labels,” higher protein products and new product
forms.  Management  expects  that  our  ongoing  efforts  to  meet  consumer  demand  for  “cleaner  labels”  will  be  effective  at  reaching  self-directed  low
carbohydrate  consumers  who  are  focused  on  overall  health,  wellness  and  “clean  eating,”  as  part  of  their  active  lifestyle  or  for  weight  management.
Management is committed to continually finding new and innovative formulations to reduce the number of product ingredients, as well as using “better for
you” ingredients like nuts, fiber and whey protein in its existing products, while maintaining and improving taste and quality. In addition, we intend to
continue  to  enhance,  strengthen  and  expand  our  product  offerings  with  new  and  innovative  flavors  and  forms,  simple  ingredients  and  packaging
alternatives, all while maintaining a commitment to delivering products that meet our nutritional profile and provide the convenience that consumers crave.
Our in-house research and development laboratories allow us to develop new products internally and bring them to market quickly through our contract
manufacturing network without diverging from high standards of taste, quality, safety and nutritional content. Additionally, we intend to satisfy developing
and changing consumer preferences through the pursuit of merger and acquisition transactions.

Expand distribution in white space opportunities. In the fifty-two week period ended August 29, 2020, approximately 75% Atkins’ gross sales in
the U.S. were through the mass retailer and grocery distribution channels and approximately 52% of Quest’s gross sales in the U.S. were through the mass
retailer and grocery distribution channels. Our management believes there is opportunity for the brand to penetrate further those channels as well as other
distribution channels such as convenience and club stores. In addition, while shoppers have become heavier consumers of e-commerce purchases generally,
only approximately 9% of Atkins’ gross sales for the fifty-two week period ended

6

August 29, 2020 were through its e-commerce channel, while approximately 21% of Quest’s gross sales for the same period were through its e-commerce
channel. We intend to leverage our brand recognition to develop further the distribution channels through which we reach consumers, including through the
continued expansion of the e-commerce channel.

Continue our marketing efforts to our loyal consumer bases. We intend to continue to expand our marketing efforts to retain our existing loyal
consumer base for both the Atkins and Quest brands. Consumers who purchase our products have shown a strong affinity for both the Atkins and Quest
brands  as  evidenced  by  a  relatively  high  level  of  servings  per  buyer,  per  year.  For  our  Atkins  brand,  our  historic  core  target  consumer  base  has  been
individuals participating in branded weight management programs and for the Quest brand, it has been individuals pursuing a performance-based, active
and athletic lifestyle.

For both the Atkins and the Quest brands, we have an active and growing digital and social presence, using a comprehensive approach of search,
banner  and  search  engine  optimization  efforts.  We  are  a  leader  in  social  media,  with  a  top-tier  presence  on  Facebook,  Instagram,  Pinterest,  Twitter  and
YouTube. We also have a growing network of social influencers, who promote our products in their targeted social media posts. We believe that social
media is a cost-effective way of continuing to attract and retain our consumers. We believe that our ongoing efforts to educate consumers about the benefits
of a lower carbohydrate lifestyle will further reinforce our brands. For our Atkins brand, we use targeted broadcast and streaming television and print ads
with a celebrity-based campaign that attempts to motivate potential programmatic weight loss consumers to try the Atkins approach to healthier eating and
weight loss as these Atkins consumers are our most loyal, profitable and frequent purchasers. For our Quest brand, we use targeted streaming television ads
and an extensive network of social media influencers who prompt our Quest brand products through their online posts to motivate new buyers and new
product introductions.

Further  develop  our  brand  marketing  strategies  to  reach  consumers  beyond  our  core  historic  buyers.  We  intend  to  continue  to  make  focused
changes  to  our  approach  to  consumer  outreach  to  attract  consumers  beyond  our  historic  core  buyers.  For  the  Atkins  brand,  we  intend  to  continue  our
marketing  efforts  to  attract  self-directed  low  carbohydrate  eaters  (those  individuals  not  on  a  program  diet)  who  buy  and  consume  our  Atkins  products,
despite the fact that historically, Atkins’ marketing and advertising have not been targeted towards them. For our Quest brand, we intend to continue our
marketing efforts to reach consumers who are seeking products that are aligned with their choice to pursue a healthy and active lifestyle. We also note the
Atkins brand has approximately 80% aided brand awareness with U.S. consumers and the Quest brand has approximately 65% aided brand awareness with
U.S. consumers.

Our Vision and Mission

Our vision is to lead the nutritional snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-

you snacks and meal replacements. Our mission is to empower healthy lives through smart and satisfying nutrition.

Our Products

Core Products - Atkins

Our core Atkins brand products consist of nutrition bars, RTD shakes and confections.

Nutrition Bars. To keep on-the-go consumers energized and fueled, our Atkins nutrition bars offer a convenient and effective solution, providing
consumers with protein, fiber and a delicious taste. Atkins offers two main types of nutrition bars: Atkins Meal Bars and Atkins Snack Bars. Atkins Meal
Bars contain 13 to 17 grams of protein, and are available in more than 10 different flavors. With 2 to 4 grams of net carbs, Atkins Snack Bars contain 7 to
13 grams of protein. Atkins offers 15 varieties of Atkins Snack Bars.

RTD  Shakes.  Our  rich  and  creamy  Atkins  RTD  shakes  contain  10  to  15  grams  of  protein,  as  well  as  other  important  vitamins  and  minerals.
Available  in  a  variety  of  flavors,  including  cookies  and  crème,  café  caramel  and  creamy  chocolate,  Atkins’  RTD  shakes  are  made  with  high  quality
ingredients  and  are  designed  to  provide  energy  balance  through  the  day.  Our  Atkins’  Plus  RTD  shakes  contain  30  grams  of  protein,  for  our  consumers
seeking higher protein content.

Confections. We believe our Atkins Endulge® line, which is designed to satisfy consumers’ sweet cravings, and which we call Treats, consists of
delicious desserts without all of the added sugar. Atkins offers a variety of different Treats, such as peanut butter cups and pecan caramel clusters, each with
only 1 gram of sugar or less and low net carbs, providing consumers with the option to indulge.

Licensed Frozen Meals. Atkins signed a renewable seven-year license agreement with Bellisio Foods, Inc., or “Bellisio”, effective September 1,
2016, to license its frozen meals business. Bellisio manufactures, distributes, markets, promotes and sells Atkins frozen food products under the Atkins
licensed  marks.  These  products  include  Atkins  branded  frozen  breakfasts,  lunches  and  dinners.  With  a  large  selection  of  meal  types,  including  pizzas,
breakfast bowls and more, we believe our frozen meals offer a great way to learn the basics of protein rich, low-carbohydrate and low-sugar eating in a
simple, convenient and delicious way. The scope of the license includes all frozen meals across all retail channels (excluding online), in the U.S., Canada
and Mexico.

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Recipes. While provided free of charge, we also offer over 1,600 protein rich, low-carbohydrate and low-sugar recipes designed to help consumers

achieve and maintain a healthy lifestyle, while still enjoying delicious food.

Core Products - Quest

Our core Quest brand products consist of protein bars, cookies, chips, thin crust pizza and RTDs.

Protein  Bars.  To  keep  on-the-go  consumers  energized  and  fueled,  our  Quest  protein  bars  offer  a  convenient  and  effective  solution,  providing
consumers with protein, fiber and a delicious taste. The typical Quest nutrition bar profile contains about 20 grams of protein, 5 grams or less of net carbs
and about 1 gram of sugar. Quest offers more than 25 different flavors of nutrition bars.

Cookies.  First  launched  in  2018,  Quest’s  cookie  products  are  a  convenient  source  of  high  protein  combined  with  low  net  carbs  and  low  sugar.
Available in a variety of flavors including Chocolate Chip, Peanut Butter, Oatmeal Raisin and Snickerdoodle, Quest’s cookies typically contain about 15
grams of protein, 4 grams or less of net carbs and less than 1 gram of sugar.

Chips. Quest’s protein chips, including the tortilla-style chips launched in spring 2018, quickly became a very high selling product which offers a
very attractive nutrition profile when compare to conventional chip products. Offering in flavors including nacho cheese, ranch, chili lime BBQ, sour cream
&  onion  and  cheddar  &  sour  cream,  Quest’s  chips  typically  contain  about  18  grams  of  protein,  about  4  grams  of  net  carbs,  and  around  6  grams  of  fat
compared to 2 grams of protein, 15 grams of net carbs and 8 grams of fat for a well-known leading conventional brand.

Pizza. Launched in summer 2018, Quest’s thin crust frozen pizza offers consumers a pizza experience with an improved nutritional profile versus
other leading frozen pizza brands. Sold in a variety of topping combinations including 4-cheese, uncured pepperoni and supreme, Quest’s pizzas feature a
nutrition  profile  that  generally  supplies  about  29  grams  of  protein,  6  grams  of  net  carbs  or  less,  around  3  grams  of  sugar  and  about  18  grams  of  fiber
compared to 12 grams of protein, 32 grams of net carbs, 2 grams of sugar and 1 gram of fiber for a well-known leading frozen pizza brand.

RTD Shakes. Quest’s RTD shakes contain 30 grams of dairy protein, a good source of iron and are rich in calcium. Available in vanilla, chocolate

and salted caramel flavors, Quest’s RTD shakes are made with high quality ingredients and are designed to provide energy balance through the day.

Marketing, Advertising and Consumer Outreach

Our  marketing  efforts  are  designed  to  increase  consumer  awareness  of  and  demand  for  our  products.  We  employ  a  broad  mix  of  marketing,
including coupons, in-store product sampling, consumer and trade events, advertising (television, online and print) and recipe and food plans, to target our
consumers. We also use online resources, including social media sites, to communicate with consumers and build interest in our brands. We use coupons
(freestanding insert newspaper, store register, on-pack, online and direct mail coupons) to help stimulate product trial and repeat purchases by providing
consumers with economic incentives. Our advertising and use of online resources is aimed at increasing consumer preference and usage of our brands. Our
trade promotions focus on obtaining retail feature and display support, achieving optimum retail product prices and securing retail shelf space. The mix of
these marketing activities varies between the Atkins and Quest brands.

We  have  devoted  portions  of  our  respective  brand  websites  to  interactive  communities  designed  to  promote  consumer  dialogue  about  the
nutritional  values  and  benefits  of  our  products  and  suggestions  for  their  use.  Our  sales  and  marketing  team  gathers  information  and  feedback  from
consumers  and  retailers  to  enable  us  to  better  meet  changing  consumer  needs.  We  also  believe  that  an  effective  marketing  tool  is  to  share  educational
information  through  our  brand  websites  to  explain  each  brand’s  approach  to  nutrition,  teaching  consumers  how  to  make  smarter  food  choices  and  the
nutritional qualities of our products. We also provide access to consumer service representatives to answer questions and educate consumers on nutrition,
new products and developments.

For both brands, in order to facilitate awareness and knowledge of the health benefits of a low-carbohydrate, low-sugar and protein rich eating
approach, we have established a variety of marketing and advertising strategies to connect with consumers, including digital marketing and social media
platforms, television broadcast and streaming advertising as well as celebrity and social media influencer endorsements.

For  both  brands,  we  have  built  large  consumer  followings.  Beyond  the  core  historic  consumers  for  each  of  our  brands,  we  believe  there  is
significant  opportunity  to  increase  household  penetration  for  our  products  by  expanding  our  marketing,  product  offerings  and  educational  efforts  to
consumers who are focused more generally on long-term healthy living.

In the fifty-two week period ended August 29, 2020, approximately 29% of Selling and marketing expenses were spent on television advertising

for the Atkins' brand.

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Product Innovation

A portion of our sales is driven by new products, and as a result, we believe innovation is, and will continue to be, an important component of our
business. We take a deliberate approach to new product development, focusing on enhancing existing products, innovating flavor and form varieties and
expanding into adjacent snacking products. Our innovation model is designed to respond to competitive demands, with a primary focus on enhancing the
quality and flavor of our products while simplifying composition and reducing the number of ingredients to meet consumer demands for cleaner labels.

Our innovation strategy is based on ongoing research into consumers’ healthy lifestyle and nutritional needs. We pride ourselves on knowing our
consumers and developing products that meet their needs. Providing variety in snacking options to our consumers is an important strategy in our product
innovation. New flavors, textures and snacking formats are important to meeting consumer needs.

Management believes that an important component of meeting consumers' nutritional needs is a focus on evolving current products and creating
new  products  with  cleaner  and  fewer  ingredients.  Accordingly,  we  are  committed  to  continually  finding  new  and  innovative  formulations  to  reduce  the
number of ingredients in our products, as well as using “better-for-you” ingredients like nuts, fiber and whey protein, while continually improving taste and
quality.

We maintain an in-house research and development team as well as market research and consumer insight capabilities. Through our research and
development labs in El Segundo, California and Louisville, Colorado, we control our brands’ innovations and product formulations from the ground up. By
developing new products, prototypes and adjacencies in-house, we facilitate our core competencies in product innovation, and enhance our speed to market.

In addition, as part of our innovation process, we collaborate with nationally recognized third-party flavor houses and product development firms
for new product development and then conduct our own proprietary consumer research to identify and improve upon new product concepts. We plan to
continue to conduct extensive consumer research in order to develop successful new products including product flavor and concept testing, marketing and
trend analysis and consumer prototype testing.

Management  also  believes  the  fragmented  snacking  category  presents  a  substantial  opportunity  for  consolidation  and  the  opportunity  to  build,
through  disciplined  acquisitions,  a  leading  platform  in  the  snacking  space  and  broader  food  category.  As  a  leader  in  nutritious  snacking,  management
believes  we  have  the  unique  capability  to  leverage  our  operating  platform  and  customer  relationships  to  expand  beyond  our  current  brands.  Our
experienced management team has deep expertise in brand building to expand the business into additional brands and products in the snacking segment.
Simply Good Foods is actively seeking to identify and evaluate new acquisition opportunities to complement our existing portfolio, and sees significant
opportunity for growth and synergies in complementary adjacent snacking categories such as sports/active and adult nutritional snacks, salty snacks and
protein snacks, as well as in the “better-for-you” eating space.

Intellectual Property

We  own  numerous  domestic  and  international  trademarks  and  other  proprietary  rights  that  are  important  to  our  business.  Depending  upon  the
jurisdiction, trademarks are valid as long as they are used in the regular course of trade and/or their registrations are properly maintained. We believe the
protection of our trademarks, copyrights, patents, domain names, trade dress and trade secrets are important to our success. We aggressively protect our
intellectual property rights by relying on a combination of watch services and trademark, copyright, patent, trade dress and trade secret laws, and through
the domain name dispute resolution system. We also own virtually all of the recipes and specifications to our products.

Competition

We  compete  primarily  with  nutritional  snacking  brands  in  large  retail  and  ecommerce  environments.  The  nutritional  snacking  industry  is
fragmented and highly competitive, and includes a number of diverse competitors. Our identified branded competitors include, but are not limited to, CLIF
Bar, KIND bars, Special K, Slimfast, Muscle Milk, ONE bar, Pure Protein, Premier Nutrition and think!.

We believe that the principal competitive factors in the nutritional snacking and weight management industries are:

•

•

•

•

•

brand awareness and loyalty among consumers;

ingredients;

taste;

low-carbohydrate, low-sugar, protein rich versus other nutritional approaches;

convenience;

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• media spending;

•

•

product variety and packaging; and

access to retailer shelf space.

We  believe  that  we  currently  compete  effectively  with  respect  to  each  of  these  factors.  However,  a  number  of  companies  in  the  nutritional
snacking and weight management industry have greater financial resources, more comprehensive product lines, broader market presence, longer standing
relationships with distributors and suppliers, longer operating histories, greater distribution capabilities, stronger brand recognition and greater marketing
resources than we have.

Supply Chain

We operate an asset-light business model. For the manufacture of our products, we subcontract with contract manufacturers, and as a result, our
operations  are  highly  flexible  and  require  minimal  capital  expenditure.  The  supply  chain  for  our  international  business  also  uses  exclusively  contract
manufacturers, and is completely separate from our North American supply chain, which is described below.

U.S. Supply Chain. The majority of our products are shipped directly to one central warehouse for the Atkins brand and one for the Quest brand,
each of which is a leased warehouse managed by the same third-party logistics provider who then distributes products to customers. We are in the process
of combining these two warehouses into a single warehouse, which we expect to complete in 2021. For certain customers, RTD shakes are shipped directly
from the contract manufacturer to the customer's location. In addition, our use of demand forecasting and vendor-managed inventory systems enable us to
meet shipping demands, ensure timely delivery of orders and offer service levels to our customers.

Sourcing. The principal ingredients to manufacture our products include chocolate and other coatings, dairy, proteins, soy and nuts. Our packaging
supplies consist of flexible film, cartons, tetra paper and corrugate. All of our core ingredients are purchased according to rigorous standards to assure food
quality and safety. These core ingredients are generally available in adequate quantities from several suppliers, and to date, core ingredient supplies have
not been affected by the economic effects related to the COVID-19 pandemic. We competitively bid with major suppliers to source competitively priced,
quality  ingredients  and  packaging  that  meet  our  standards.  For  certain  ingredients  such  as  milk  protein  concentrate,  whey  proteins,  chocolate  coatings,
some nuts, soy crisps and liquid soy, we establish direct purchasing agreements with suppliers, under which our contract manufacturers source ingredients
to produce finished products. We also actively manage the cost of our packaging needs, such as corrugated, film, printed boxes and tetra cartons.

Manufacturing. We  rely  on  contract  manufacturers  to  manufacture  our  products.  The  contract  manufacturers  schedule  and  purchase  ingredient
inventory independently, according to parameters set in their contracts and forecasts we provide. Our contract manufacturers are regularly audited by third
parties  and  are  required  to  follow  rigorous  food  safety  guidelines.  We  believe  our  contract  manufacturers  have  capacity  to  meet  our  anticipated  supply
needs, although short-term high demand can cause disruptions. We monitor both near-term and long-term capacity as well as fulfillment rates and overall
performance  of  our  manufacturing  partners  and  qualify  alternate  suppliers  as  needed.  In  general,  we  receive  finished  products  from  our  contract
manufacturers,  which  includes  all  packaging  and  ingredients  used,  as  well  as  an  agreed-upon  tolling  charge  for  each  item  produced.  These  finished
products are then shipped directly to our respective distribution centers, or shipped directly from the contract manufacturer to the customer, in the case of
RTDs to select customers.

U.S. Storage. We have two leased distribution centers in Greenfield, Indiana, referred to collectively as the Distribution Centers, where we store

finished goods. The Distribution Centers have approximately 579,500 square feet of floor space between the two locations.

Distribution. For the majority of our customers, our logistics provider distributes the finished goods via truckloads from our Distribution Centers,
which first flow through regional terminals. At the terminals, our orders are consolidated with other company’s products being shipped to the customer. The
finished  goods  are  then  distributed  to  retailer  distribution  centers.  The  regular  weekly  shipments  and  consolidation  have  reduced  our  costs.  For  some
products, we ship directly to customers from our contract manufacturer through a third-party logistics provider. In addition, in some instances, the customer
will arrange to pick-up directly finished products from our warehouse.

Retailers. We have a wide variety of customers across the mass, food, club, drug, and e-commerce channels. A substantial majority of our sales are
generated  from  a  limited  number  of  retailers.  Sales  to  our  largest  retailer,  Walmart,  represented  approximately  34%  of  consolidated  sales  in  fiscal  year
2020,  of  which  approximately  25%  is  through  their  mass  retail  channel  and  approximately  8%  is  through  their  club  channel.  Sales  to  our  next  largest
retailer,  Amazon,  represented  approximately  10%  of  consolidated  sales  in  fiscal  year  2020.  No  other  customer  represents  more  than  10%  of  sales.  For
addition information, please see the risk factor “We rely on sales to a limited number of retailers for a substantial majority of our net sales, and losing one
or more such retailers may materially harm our business. In addition, we maintain “at will” contracts with these retailers, which do not require recurring
or minimum purchase amounts of our products.”

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E-Commerce. We aim to ensure that our consumers may access our brand in the way that best suits their lifestyles by offering home delivery of

our products. We sell our products on Atkins.com, questnutrition.com as well as Amazon.com.

Food Safety and Quality. Food safety and quality is a top priority and we dedicate substantial resources to ensure that consumers receive safe, high
quality food products. Our products are manufactured in facilities that have programs and controls in place regarding consistent quality and food safety.
Product  attributes,  such  as  taste,  aroma,  texture  and  appearance  are  regularly  monitored.  Good  Manufacturing  Practices  and  comprehensive  food  safety
programs  are  designed  to  produce  a  safe,  wholesome  product.  Our  suppliers  are  required  to  have  equally  robust  processes  in  place  and  confirm  their
compliance with product specifications with Letters of Guaranty and Certificates of Analysis for shipments of core ingredients to be used in our products.
Finally, random samples of finished goods are regularly sent to a third-party laboratory for testing.

International. Our products are also sold outside North America. Our top international sales are in Australia/New Zealand and the Netherlands.
For the fifty-two  week  period  ended  August  29,  2020,  international  net  sales  represented  approximately  3%  of  total  net  sales.  Our  international  supply
chain is self-sufficient and run by a lean team solely focused on international operations. Similar to U.S. operations, international operations utilize contract
manufacturers for products, and distributors for distributions and sales.

Segments

Our  operations  are  organized  into  two  operating  segments,  Atkins  and  Quest,  which  are  aggregated  into  one  reporting  segment,  due  to  similar
financial, economic and operating characteristics. The operating segments are also similar in the following areas: (a) the nature of the products; (b) the
nature of the production processes; (c) the methods used to distribute products to customers, (d) the type of customer for the products, and (e) the nature of
the regulatory environment. The recently announced restructuring and new organization design creates an efficient and fully integrated organization that
will continue to support and build multi-category nutritional snacking brands.

Regulation and Compliance

Along with contract manufacturers, brokers, distributors, ingredients and packaging suppliers, Simply Good Foods is primarily subject to laws and
regulations in the United States promulgated by federal, state and local government authorities. In the United States, the federal agencies governing the
manufacture,  distribution  and  advertising  of  products  including,  among  others,  the  U.S.  Federal  Trade  Commission  (“FTC”),  the  U.S.  Food  and  Drug
Administration (“FDA”), the United States Department of Agriculture (“USDA”), the U.S. Environmental Protection Agency and the Occupational Safety
and Health Administration and similar state and local agencies. Under various statutes, these agencies, among other things, prescribe the requirements and
establish the standards for quality and safety and regulate marketing and advertising to consumers. Certain of these agencies, in certain circumstances, must
not only approve products, but also review the manufacturing processes and facilities used to produce these products before they can be marketed in the
United States.

Simply  Good  Foods  is  subject  to  labor  and  employment  laws,  laws  governing  advertising,  privacy  laws,  safety  regulations  and  other  laws,
including consumer protection regulations that regulate retailers or govern the promotion and sale of merchandise. Our operations, and those of our contract
manufacturers, distributors and suppliers, also are subject to various laws and regulations relating to environmental protection and worker health and safety
matters. We continue to monitor their development and our compliance.

Food-Related Regulations

As a manufacturer and distributor of food products, we are subject to a number of food-related regulations, including the Federal Food, Drug and
Cosmetic  Act  and  regulations  promulgated  thereunder  by  the  FDA.  This  comprehensive  regulatory  framework  governs  the  manufacture  (including
composition and ingredients), labeling, packaging and safety of food in the United States. The FDA:

•

•

•

regulates manufacturing practices for foods through its current good manufacturing practices regulations;

specifies the standards of identity for certain foods, including many of the products we sell; and

prescribes the format and content of certain information required to appear on food product labels

We are subject to the Food Safety Modernization Act of 2011, which, among other things, mandates that the FDA adopt preventative controls to
be  implemented  by  food  facilities  in  order  to  minimize  or  prevent  hazards  to  food  safety.  We  are  subject  to  numerous  other  federal,  state  and  local
regulations involving such matters as the licensing and registration of manufacturing facilities, enforcement by government health agencies of standards for
our products, inspection of our facilities and regulation of our trade practices in connection with the sale of food products.

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Environmental Regulations

We are subject to various state and federal environmental laws, regulations and directives, including the Food Quality Protection Act of 1996, the
Clean  Air  Act,  the  Clean  Water  Act,  the  Resource  Conservation  and  Recovery  Act,  the  Federal  Insecticide,  Fungicide  and  Rodenticide  Act  and  the
Comprehensive Environmental Response Compensation and Liability Act of 1980, as amended.

We believe that we are in material compliance with the environmental regulations applicable to our business. We do not expect the cost of our
continued  compliance  to  have  a  material  effect  on  our  capital  expenditures,  earnings,  cash  flows  or  competitive  position  in  the  foreseeable  future.  In
addition, any asset retirement obligations are not material.

Labeling Regulations

We are subject to various labeling requirements with respect to our products at the federal, state and local levels. At the federal level, the FDA has
authority  to  review  product  labeling,  and  the  FTC  may  review  labeling  and  advertising  materials,  including  online  and  television  advertisements,  to
determine if advertising materials are misleading. We are also subject to various state and local consumer protection laws. We believe we are in material
compliance with all labeling laws and regulations applicable to our business.

Employees

As of August 29, 2020, we had approximately 300 employees, including international employees. None of our U.S. employees are represented by

a labor union or are covered by a collective bargaining agreement. We believe that we have good relations with our employees.

Available Information

We file annual, quarterly and current reports, proxy statements and other information with the SEC.

We file our reports with the SEC electronically through the SEC’s Electronic Data Gathering, Analysis and Retrieval (“EDGAR”) system. The
SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding companies that file electronically
with the SEC through EDGAR. The address of this Internet site is www.sec.gov.

We also make available free of charge through our website at www.thesimplygoodfoodscompany.com our Form 10-K, Quarterly Reports on Form
10-Q, Current Reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act as soon as
reasonably practicable after we electronically file such material with, or furnish it to, the SEC. We are not, however, including the information contained on
our website, or information that may be accessed through links on our website, as part of, or incorporating such information by reference into, this Report.

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Item 1A. Risk Factors

An  investment  in  our  securities  involves  a  high  degree  of  risk.  You  should  carefully  consider  the  risks  described  below  before  making  an
investment decision. Our business, prospects, financial condition or operating results could be harmed by any of these risks, and other risks not currently
known to us or that we currently consider immaterial. The trading price of our securities could decline due to any of these risks, and, as a result, you may
lose all or part of your investment.

Risks Related to our Business

Pandemics, epidemics or disease outbreaks, such as the novel coronavirus (“COVID-19”), may disrupt our business, including, among other things,
consumption and trade patterns, our supply chain and production processes, each of which could materially affect our operations, liquidity, financial
condition and results of operations.

The actual or perceived effects of a disease outbreak, epidemic, pandemic or similar widespread public health concern, such as COVID-19, could
negatively affect our operations, liquidity, financial condition and results of operations. The COVID-19 outbreak situation remains dynamic and subject to
rapid  and  possibly  material  change,  including  but  not  limited  to  changes  that  may  materially  affect  the  operations  of  our  customers  and  supply  chain
partners, which ultimately could cause material negative effects on our business and results of operations.

Pandemics,  epidemics  or  disease  outbreaks  may  affect  demand  for  our  products  because  quarantines  or  other  government  restrictions  on
movement  may  cause  erratic  consumer  purchase  behavior.  Governmental  or  societal  impositions  of  restrictions  on  public  gatherings,  especially  if
prolonged, may have adverse effects on in-person traffic to retail stores and, in turn, our business. Even the perceived risk of infection or health risk may
adversely affect traffic to our store-based retail customers and, in turn, our business, liquidity, financial condition and results of operations, particularly if
any self-imposed or government-imposed restrictions are in place for significant time.

The spread of pandemics, epidemics or disease outbreaks such as COVID-19 may also disrupt our third-party business partners’ ability to meet
their  obligations  to  us,  which  may  negatively  affect  our  operations.  These  third  parties  include  those  who  supply  our  ingredients,  packaging,  and  other
necessary operating materials, contract manufacturers, distributors, and logistics and transportation services providers. Ports and other channels of entry
may  be  closed  or  operate  at  only  a  portion  of  capacity,  as  workers  may  be  prohibited  or  otherwise  unable  to  report  to  work  and  means  of  transporting
products within regions or countries may be limited for the same reason. Because of the COVID-19 outbreak, transport restrictions related to quarantines or
travel bans have been put in place and global supply may become constrained, each of which may cause price increases or shortages of certain ingredients
and raw materials used in our products and/or we may experience disruptions to our operations. Further, our contract manufacturers’ ability to manufacture
our products may be impaired by any material disruption to their employee staffing, procurement, manufacturing, or warehousing capabilities because of
COVID-19 or similar outbreaks.

Our results of operations depend on, among other things, our ability to maintain and increase sales volume with our existing customers, to attract
new  consumers  and  to  provide  products  that  appeal  to  consumers  at  prices  they  are  willing  and  able  to  pay.  Our  ability  to  implement  our  innovation,
advertising, display and promotion activities designed to maintain and increase our sales volumes on a timely basis may be negatively affected because of
modifications  to  retailer  shelf  reset  timing  or  retailer  pullback  on  in-store  display  and  promotional  activities  during  the  COVID-19  outbreak  or  similar
situations.  Retailers  may  also  alter  their  normal  inventory  receiving  and  product  restocking  practices  during  pandemics,  epidemics  or  disease  outbreaks
such as COVID-19, which may negatively affect our business.

Workforce limitations and travel restrictions resulting from pandemics, epidemics or disease outbreaks such as COVID-19 and related government
actions  may  affect  many  aspects  of  our  business.  If  a  significant  percentage  of  our  workforce  cannot  work,  including  because  of  illness,  travel  or
government restrictions in connection with pandemics or disease outbreaks, our operations may be negatively affected. In addition, pandemics or disease
outbreaks  could  cause  a  widespread  health  crisis  that  could  adversely  affect  the  economies  and  financial  markets  of  many  countries,  resulting  in  an
economic downturn that could affect customers’ and consumers’ demand for our products.

Adverse and uncertain economic conditions, such as decreases in per capita income and level of disposable income, increased unemployment or a
decline in consumer confidence because of the COVID-19 outbreak or similar situations, could have an adverse effect on distributor, retailer and consumer
demand  for  our  products.  Consumers  may  shift  purchases  to  lower-priced  or  other  perceived  value  offerings  during  economic  downturns.  Prolonged
unfavorable economic conditions, including because of COVID-19 or similar outbreaks, and any resulting recession or slowed economic growth, may have
an adverse effect on our sales and profitability.

Our  consolidated  results  of  operations  for  the  full  fiscal  year  ended  August  29,  2020  were  affected  by  changes  in  consumer  shopping  and
consumption  behavior  due  to  COVID-19.  After  the  brief  pantry  loading  period  in  mid-March  2020,  the  nutritional  snacking  category  saw  a  marked
decrease  in  shopping  trips  (particularly  in  the  mass  channel)  and  fewer  usage  occasions.  This  affected  our  portable  and  convenient  on-the-go  products,
especially  the  nutrition  and  protein  bar  portion  of  our  business  for  both  our  Atkins  and  Quest  brands.  As  home  confinement  restrictions  began  to  ease,
shopping trips steadily improved from their lowest point and consumer interest in weight management and active nutrition began to improve.

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During the fourth fiscal quarter of 2020, the improvement in category trends plateaued. While our Quest brand has outperformed its portion of the
nutritious snaking segment, the performance of our Atkins brand, which is part of the weight management portion of the market, has remained slower due
to  the  temporary  softer  interest  in  weight  management  for  consumers,  fewer  on-the-go  usage  occasions  and  weakness  in  the  mass  channel  that  has
experienced reduced shopper traffic during the pandemic.

We believe these effects on consumer demand and shopping behavior as a result of the COVID-19 outbreak may continue in the future. until the
more  fulsome  reopening  of  the  U.S.  economy  and  the  associated  return  of  shopping  behavior  to  more  normal  patterns  and  our  brand  benefits  of  active
nutrition and weight management drive more better-for-you snacking and meal replacement usage occasions.

Our efforts to manage and mitigate these factors may be unsuccessful, and the effectiveness of these efforts depends on factors beyond our control,
including the duration and severity of any pandemic, epidemic or disease outbreak, and third party actions taken to contain its spread and mitigate public
health effects.

We may not be able to compete successfully in the highly competitive nutritional snacking industry.

The nutritious snacking industry is large and intensely competitive because consumers are seeking simpler, “cleaner” and more sustainable eating
habits. Our business is committed to providing people a more nutritious way to eat. As a result, we compete in the nutritional snacking industry, which is
included in the general snack foods industry. Competitive factors in the nutritional snacking industry include product quality, taste, brand awareness among
consumers, nutritional content, simpler and less processed ingredients, innovation of “on-trend” snacks, variety of snacks offered, grocery aisle placement,
access  to  retailer  shelf  space,  price,  advertising  and  promotion,  product  packaging  and  package  design.  We  compete  in  this  market  against  numerous
multinational, regional and local companies principally based on our low-carb, low-sugar and protein-rich nutritional content, product taste and quality, our
brand recognition and loyalty, marketing, advertising, price and the ability to satisfy specific consumer dietary needs. An increasing focus on healthy and
simpler products in the marketplace will likely increase these competitive pressures within the category in future periods.

Our  competitors  in  the  nutritional  snacking  industry  include  companies  selling  branded  weight  loss  programs  who  support  these  programs  by
offering  a  wide  variety  of  diet  foods,  meal  replacement  bars,  shakes  and  nutritional  supplements,  and  through  the  promotion  of  weight  loss  and  weight
management approaches such as keto, paleo, vegan, gluten free, vegetarian and others. Views towards nutritional snacking, weight loss and management,
and  other  nutritional  approaches,  are  cyclical  and  trendy,  with  constantly  changing  consumer  perceptions.  Besides  remaining  competitive  through  the
quality of our products, consumer perceptions of the Atkins’ weight management approach and the effectiveness of a low-carb, low-sugar and protein-rich
eating  approach  for  both  our  Atkins  and  Quest  brands  must  continue  to  be  viewed  favorably,  or  our  business  and  reputation  may  be  materially  and
adversely affected. For the Atkins brand, if other weight management approaches become more popular, or are generally perceived to be more effective, we
may not be able to compete effectively.

Some of our competitors have resources substantially greater than we have and sell brands that may be more widely recognized than our brands.
Our current and potential competitors may offer products similar to our products, a wider range of products than we offer, and may offer such products at
more competitive prices than we do. Local or regional markets often have significant additional competitors, many of whom offer products similar to ours
and may have unique ties to regional or national retail chains. Any increased competition from new entrants into the nutritional snacking industry or any
increased success by existing competition could cause reductions in our sales, require us to reduce our prices, or both, which could materially and adversely
affect our business, financial condition and results of operations.

If we fail to implement our growth strategies successfully, timely, or at all, our ability to increase our revenue and operating profits could be materially
and adversely affected.

Our future success depends, largely, on our ability to implement our growth strategies effectively, including expanding on a low-carb, low-sugar
and  protein-rich  healthy  lifestyle  while  maintaining  the  traditional  identity  of  our  brands  and  the  loyalty  of  our  consumers.  However,  we  may  fail  in
implementing our growth strategies effectively. On November 7, 2019, we completed our acquisition of Quest, a healthy lifestyle food company. We expect
to  continue  focusing  on  nutritional  snacking  and  intend  to  add  additional  brands  to  our  product  portfolio.  As  a  multi-brand  business,  we  face  increased
complexities  and  greater  uncertainty  regarding  consumer  trends  and  demands  than  as  a  single-brand  business.  Our  ability  to  expand  successfully  our
nutritional snacking brands and other growth strategies depends on, among other things, our ability to identify, and successfully cater to, new demographics
and  consumer  trends,  develop  new  and  innovative  products,  identify  and  acquire  additional  product  lines  and  businesses,  secure  shelf  space  in  grocery
stores, wholesale clubs and other retailers, increase consumer awareness of our brands, enter into distribution and other strategic arrangements with third-
party retailers and other potential distributors of our products, and compete with numerous other companies and products. In addition, regarding our Atkins
brand,  self-directed  lifestyle  consumers  of  products  may  have  different  preferences  and  spending  habits  than  the  consumers  of  traditional  weight  loss
products.  We  may  not  succeed  in  reaching  and  maintaining  the  loyalty  of  new  consumers  to  the  same  extent,  or  at  all,  as  we  have  with  our  historical
consumers.

Regarding our Atkins brand, we believe traditional weight management consumers actively on the Atkins program represent approximately 15%

of that current consumer base whereas the remaining approximate 85% of our Atkins consumers are not currently on a

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program  diet.  We  may  not  succeed  in  evolving  our  advertising  and  other  efforts  to  appeal  to  both  our  branded  weight  loss  consumers  and  self-directed
healthy lifestyle consumers.

If  we  cannot  identify  and  capture  new  audiences  and  demographics,  our  ability  to  integrate  additional  brands  successfully  will  be  adversely
affected. Accordingly, we may not be able to successfully implement our growth strategies, expand our brands, or continue to maintain growth in our sales
at our current rate, or at all. If we fail to implement our growth strategies or if we invest resources in growth strategies that ultimately prove unsuccessful,
our  sales  and  profitability  may  be  negatively  affected,  which  would  materially  and  adversely  affect  our  business,  financial  condition  and  results  of
operations.

If we do not continually enhance our brand recognition, increase distribution of our products, attract new consumers to our brands and introduce new
and innovative products, either on a timely basis or at all, our business may suffer.

The nutritional snacking industry is subject to rapid and frequent changes in consumer demands. Because consumers are constantly seeking new
products and strategies to achieve their healthy eating goals, our success relies heavily on our ability to continue to develop and market new and innovative
products  and  extensions.  New  product  sales  represent  a  growing  and  important  portion  of  our  net  sales.  To  respond  to  new  and  evolving  consumer
demands, achieve market acceptance and keep pace with new nutritional, weight management, technological and other developments, we must constantly
introduce new and innovative products into the market, some of which may not be accepted by consumers, may be sent to market prematurely or may not
be consistent with our quality and taste standards. Accordingly, we may not succeed in timely developing, introducing or marketing any new or enhanced
products. If we cannot commercialize new products, our revenue may not grow as expected, which would materially and adversely affect our business,
financial condition and results of operations.

We rely on sales to a limited number of retailers for a substantial majority of our net sales, and losing one or more such retailers may materially harm
our business. In addition, we maintain “at will” contracts with these retailers, which do not require recurring or minimum purchase amounts of our
products.

A  substantial  majority  of  our  sales  are  generated  from  a  limited  number  of  retailers.  Sales  to  our  largest  retailer,  Walmart,  represented
approximately 34% of consolidated sales in fiscal year 2020, of which approximately 25% is through their mass retail channel and approximately 8% is
through their club channel. Sales to our next largest retailer, Amazon, represented approximately 10% of consolidated sales in fiscal year 2020. Although
the composition of our significant retailers may vary from period-to-period, we expect that most of our net sales will continue to come from a relatively
small number of retailers for the foreseeable future. These retailers may take actions that affect us for reasons we cannot anticipate or control, such as their
financial condition, changes in their business strategy or operations, the perceived quality of their products and introducing competing products. There can
be no assurance that Walmart, Amazon or our other significant customers will continue to purchase our products in the same quantities or on the same
terms as in the past, particularly as increasingly powerful retailers continue to demand lower pricing.

Our retailers rarely provide us with firm, long- or short-term volume purchase commitments. As a result, we could have periods with little to no
orders for our products while still incurring costs related to workforce maintenance, marketing, general corporate and debt service. Furthermore, despite
operating  in  different  channels,  our  retailers  sometimes  compete  for  the  same  consumers.  Because  of  actual  or  perceived  conflicts  resulting  from
competition, retailers may take actions that negatively affect us. We may not find new retailers to supplement our revenue in periods when we experience
reduced purchase orders, or recover fixed costs because of experiencing reduced purchase orders. Periods of reduced purchase orders could materially and
adversely affect our business, financial condition and results of operations.

Conversely, occasionally, we may experience unanticipated increases in orders of our products from these retailers that can create supply chain
problems  and  may  cause  unfilled  orders.  If  we  cannot  meet  increased  demand  for  our  products,  our  reputation  with  these  retailers  may  be  harmed.
Unanticipated fluctuations in product requirements could cause fluctuations in our results from quarter-to-quarter. Consolidation among retailers may also
materially and adversely affect our results. An increase in the concentration of our sales to large customers may negatively affect our profitability due to the
effect of higher shelving fees and reduced volumes of product sold. Furthermore, as retailers consolidate or account for a larger percentage of our sales,
they may reduce the number of branded products they offer to accommodate private label products and pressure us to lower the prices of our products.

Our growth may be limited if we cannot maintain or secure additional shelf or retail space for our products.

Our results depend on our ability to drive revenue growth, in part, by expanding the distribution channels for our products. Our ability to do so
may be limited by an inability to secure new retailers, or maintain or add shelf and retail space for our products. Shelf and retail space for nutritional snacks
is limited and subject to competitive and other pressures. There can be no assurance that retailers will provide sufficient, or any, shelf space, nor that online
retailers will provide online access to their platform to enable us to meet our growth objectives.

Unattractive shelf placement and pricing may put our products at a disadvantage compared to those of our competitors. Even if we obtain shelf
space or preferable shelf placement, our new and existing products may fail to achieve the sales expectations set by our retailers, potentially causing these
retailers to remove our products from their shelves. Additionally, an increase in the quantity and quality of private

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label products in the product categories in which we compete could create more pressure for shelf space and placement for branded products within each
such category, which could materially and adversely affect our sales.

We believe our consumers generally shop for our brands first, then choose a product form or flavor second. Our ability to shelf all of our brands'
products together in one area at retail enables consumers to easily find all products when shopping. Any customer decision to separate our brands’ products
by form (bars, RTDs, cookies, chips or confections) could negatively affect our business.

Changes in consumer preferences, perceptions of healthy food products and discretionary spending may negatively affect our brand loyalty and net
sales, and materially and adversely affect our business, financial condition and results of operations.

We  focus  on  products  that  are,  or  that  we  believe  are,  perceived  to  have  positive  effects  on  health,  and  compete  in  a  market  that  relies  on
innovation  and  evolving  consumer  preferences.  The  processed  food  industry  in  general,  and  the  nutritional  snacking  industry  in  particular,  is  subject  to
changing consumer trends, demands and preferences. Emerging science, and our nutritional approach and theories regarding health are constantly evolving.
Products or methods of eating once considered healthy may become disfavored by consumers, scientifically disproven or no longer be perceived as healthy.

Trends within the food industry change often and our failure to anticipate, identify or react to changes in these trends could, among other things,
lead to reduced consumer demand, shelf or retail space and price reductions, and could materially and adversely affect our business, financial condition and
results of operations. Additionally, certain ingredients used in our products may become negatively perceived by consumers, resulting in reformulation of
existing products to remove such ingredients, which may negatively affect the taste or other qualities of our products. Factors that may affect consumer
perception of healthy products include dietary trends and attention to different nutritional aspects of foods, concerns regarding the health effects of specific
ingredients and nutrients, trends away from specific ingredients in products and increasing awareness of the environmental and social effects of product
production.

Consumer perceptions of the nutritional profile of low-carb, low-sugar and protein-rich eating practices and products may shift and consumers
may  no  longer  perceive  products  with  fewer  carbohydrates,  higher  levels  of  protein,  higher  levels  of  fat  and  additional  fiber  as  healthy.  Approaches
regarding weight management and healthy lifestyles are the subject of numerous studies and publications, often with differentiating views and opinions,
some  of  which  may  be  adverse  to  us.  Conflicting  scientific  information  on  what  constitutes  good  nutrition,  diet  fads  or  other  weight  loss  trends  may
materially and adversely affect our business. Our success depends, in part, on our ability to anticipate the tastes and dietary habits of consumers and other
consumer  trends  and  to  offer  products  that  appeal  to  their  needs  and  preferences  on  a  timely  and  affordable  basis.  A  change  in  consumer  discretionary
spending, due to economic downturn or other reasons may also materially and adversely affect our sales, and our business, financial condition and results
of operations.

The loss of, a disruption in or an inability to efficiently operate our fulfillment network could materially and adversely affect our business, financial
condition and results of operations.

For  our  U.S.  operations,  we  utilize  distribution  centers  in  Greenfield,  Indiana,  one  for  our  Quest  brand  and  one  for  our  Atkins  brand.  A
substantially portion of our inventory is shipped directly to our retailers from these centers by a third-party operator. We rely significantly on the orderly
operation of these centers. If complications arise, or if a particular facility is damaged or destroyed, our ability to deliver inventory timely for that brand
will be significantly impaired, which could materially and adversely affect our business.

We rely on a single-sourced logistics provider for distribution and product shipments in the United States. Our utilization of delivery services for
shipments is subject to risks that may affect the ability to provide delivery services that adequately meet our shipping needs including increases in fuel
prices, employee strikes and inclement weather. Occasionally, we may change third-party transportation providers and we could face logistical difficulties
that could adversely affect deliveries. In addition, we could incur costs and expend resources in connection with such change, and fail to obtain terms as
favorable as those we currently receive.

Disruptions at our distribution facilities or in our operations due to natural or man-made disasters, pandemics (such as COVID-19) or other disease
outbreaks, fire, flooding, terrorism or other catastrophic events, system failure, labor disagreements or shipping problems may cause delays in the delivery
of products to retailers.

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Shortages or interruptions in the supply or delivery of our core ingredients, packaging and products could materially and adversely affect our operating
results  as  we  rely  on  a  limited  number  of  third-party  suppliers  to  supply  our  core  ingredients  and  a  limited  number  of  contract  manufacturers  to
manufacture our products.

The core ingredients used in manufacturing our products include soy, nuts, dairy, protein, fiber and cocoa. We rely on a limited number of third-
party suppliers to provide these core ingredients, a portion of which are international companies. There may be a limited market supply of any of these core
ingredients. Any disruption in supply could materially and adversely affect our business, particularly our profitability and margins. Events that adversely
affect our suppliers could impair our ability to obtain core ingredient inventories in the quantities desired. Such events include problems with our suppliers’
businesses,  finances,  labor  relations,  ability  to  import  core  ingredients,  costs,  production,  insurance,  reputation  and  weather  conditions  during  growing,
harvesting or shipping, including flood, drought, frost and earthquakes, and man-made disasters or other catastrophic occurrences.

Our financial performance depends largely on our ability to purchase core ingredients and packaging in sufficient quantities at competitive prices.
We  may  not  have  continued  supply,  pricing  or  exclusive  access  to  core  ingredients  and  packaging  from  these  sources.  Any  of  our  suppliers  could
discontinue or seek to alter their relationships with us. We may be adversely affected by increased demand for our specific core ingredients, a reduction in
overall  supply  of  required  core  ingredients,  suppliers  raising  their  prices,  and  increases  in  the  cost  of  packaging  and  distributing  core  ingredients.
Additionally,  we  may  be  adversely  affected  if  suppliers  stop  selling  to  us  or  enter  into  arrangements  that  impair  their  abilities  to  provide  us  with  core
ingredients.

We rely on a limited number of contract manufacturers to manufacture our products. If any of these manufacturers experience adverse effects on
their  businesses  or  cannot  continue  manufacturing  our  products  at  required  levels,  on  a  timely  basis,  or  at  all,  we  may  be  forced  to  seek  other
manufacturers.  In  addition,  our  contract  manufacturers  independently  contract  for  and  obtain  some  of  the  core  ingredients  in  our  products.  If  contract
manufactures cannot obtain these core ingredients in the required amounts or at all, their ability to manufacture our products would be adversely affected. It
could  take  a  significant  period  of  time  to  locate  and  qualify  such  alternative  production  sources.  We  may  not  be  able  to  identify  and  qualify  new
manufacturers promptly that could allocate sufficient capacity to meet our requirements, which could adversely affect our ability to make timely deliveries
of products. Furthermore, we may be unable to negotiate pricing or other terms with existing or new manufacturers as favorable as what we currently enjoy.
In addition, there is no guarantee a new manufacturing partner could accurately replicate the production process and taste profile of the existing products.

We are subject to risks associated with protection of our trade secrets by our third-party contract manufacturers. If our contract manufacturers fail
to  protect  our  trade  secrets,  either  intentionally  or  unintentionally,  our  business,  financial  condition  and  results  of  operations  could  be  materially  and
adversely  affected.  If  we  experience  significant  increased  demand  for  our  products,  or  need  to  replace  an  existing  supplier  or  manufacturer,  additional
supplies  of  core  ingredients  or  manufacturers  may  not  be  available  when  required,  on  acceptable  terms,  or  at  all.  Suppliers  may  not  allocate  sufficient
capacity to meet our requirements, fill our orders promptly or meet our strict quality standards. Even if our existing suppliers and manufacturers can expand
their capacities to meet our needs, or we can find new sources of core ingredients or new contract manufacturers, we may encounter delays in production,
inconsistencies in quality and added costs. We may not be able to pass increased costs onto the consumer immediately, if at all, which may decrease or
eliminate our profitability. Any manufacturing and/or supply disruptions or cost increases could have an adverse effect on our ability to meet consumer
demand for our products and result in lower net sales and profitability, both in the short and long term.

We rely in part on our third-party contract manufacturers to maintain the quality of our products. The failure or inability of contract manufacturers
to comply with the specifications and requirements of our products could cause product recall, which could materially and adversely affect our reputation
and subject us to significant liability should the consumption of any of our products cause or be claimed to cause illness or physical harm. Our products
implicate  risks  such  as  product  contamination,  spoilage,  product  tampering,  other  adulteration,  mislabeling  and  misbranding.  We  also  license  certain
products that contain our brand and logo, but which are produced and distributed exclusively by third parties of whom we have limited control. In addition,
we do not own our warehouse facilities, but they are managed for us by a third party.

Under certain circumstances, we may be required to, or may voluntarily, recall or withdraw products. For example, in 2016, as part of a larger
national  recall  by  several  other  food  companies,  we  incurred  losses,  including  recalled  product  because  of  potential  contamination  from  an  ingredient
supplied to one of our third-party manufacturers at their manufacturing center. While the contamination did not result in any consumer illness, and we were
indemnified for a substantial portion of our direct product loss, the recall may have damaged the reputation for our Atkins brand. A widespread recall or
withdrawal  of  any  of  ours  or  licensed  products  may  negatively  and  significantly  affect  our  sales  and  profitability  and  could  cause  significant  losses
depending on the costs of the recall, destruction of product inventory, reduction in product availability, and reaction of competitors and consumers.

We may be subject to claims or lawsuits, including class actions lawsuits (which could significantly increase any adverse settlements or rulings) or
judgments,  resulting  in  liability  for  actual  or  claimed  injuries,  illness  or  death.  Any  of  these  events  could  materially  and  adversely  affect  our  business,
financial  condition  and  results  of  operations.  Whether  or  not  a  product  liability  claim  or  lawsuit  is  unsuccessful  or  is  not  fully  pursued,  the  negative
publicity  surrounding  any  assertion  that  our  products  caused  illness  or  physical  harm  could  adversely  affect  our  reputation  with  existing  and  potential
consumers and our corporate and brand image. Moreover, claims or liabilities of this sort might not be

17

covered by our insurance or by any rights of indemnity or contribution we may have against others. We maintain product liability insurance in an amount
we believe to be adequate. However, we may incur claims or liabilities for which we are not insured or that exceed our insurance coverage. A product
liability judgment against us or a product recall could materially and adversely affect our business, financial condition and results of operations.

Ingredient and packaging costs are volatile and may rise significantly, which may negatively affect the profitability of our business.

We negotiate the prices for large quantities of core ingredients, such as soy, nuts, dairy, protein, fiber and cocoa, and packaging materials. Several
ingredients are manufactured in Canada. Costs of ingredients and packaging are volatile and can fluctuate due to conditions difficult to predict, including
global competition for resources, fluctuations in currency and exchange rates, weather conditions, natural or man-made disasters, consumer demand and
changes in governmental trade and agricultural programs. Continued volatility in the prices of the core ingredients and other supplies we purchase could
increase our cost of goods sold and reduce our profitability.

We do not use hedges for availability of any core ingredients. Any material upward movement in core ingredient pricing could negatively affect
our margins if we cannot pass these costs on to our consumers, or our sales if we are forced to increase our prices. If we are unsuccessful in managing our
ingredient and packaging costs, if we cannot increase our prices to cover increased costs or if such price increases reduce our sales volumes, then such
increases in costs will materially and adversely affect our business, financial condition and results of operations.

Certain  of  our  core  ingredient  contracts  have  minimum  volume  commitments  that  could  require  purchases  without  matching  revenue  during
weaker  sales  periods.  Future  core  ingredient  prices  may  be  effected  by  new  laws  or  regulations,  tariffs,  suppliers’  allocations  to  other  purchasers,
interruptions in production by suppliers, natural disasters, volatility in the price of crude oil and related petrochemical products and changes in exchange
rates.

Severe  weather  conditions  and  natural  disasters  such  as  fires,  floods,  droughts,  hurricanes,  earthquakes  and  tornadoes  can  affect  crop  supplies,
manufacturing facilities and distribution activities, and negatively affect the operating results of our business.

Severe weather conditions and natural disasters, such as fires, floods, droughts, frosts, hurricanes, earthquakes, tornadoes, insect infestations and
plant disease, may affect the supply of core ingredients used to make food products, or may prevent the manufacturing or distribution of food products by
third parties. Competing manufacturers might be affected differently by weather conditions and natural disasters, depending on the location of their sources
of  supplies  and  manufacturing  or  distribution  facilities.  If  supplies  of  core  ingredients  available  to  us  are  reduced,  we  may  not  be  able  to  find  enough
supplemental supply sources on favorable terms, which could materially and adversely affect our business, financial condition and results of operations. In
addition, because we rely on few contract manufacturers for a majority of our manufacturing needs and a single distribution warehouse for each of our key
brands, adverse weather conditions could affect the ability for those third-party operators to manufacture and store our products.

If the perception of our brands or organizational reputation are damaged, our consumers, distributors and retailers may react negatively, which could
materially and adversely affect our business, financial condition and results of operations.

We believe we have built our reputation on the efficacy of our nutritional approach, and the high-quality flavor and nutritional content of our food.
We must protect and expand on the value of our brands to continue to be successful in the future. Any incident that erodes consumer affinity for our brands
could significantly reduce our value and damage our business. For example, negative third-party reports regarding the Atkins or Quest nutritional approach
or the quality of our food, whether accurate or not, may adversely affect consumer perceptions, which could cause the brand’s value to suffer and adversely
affect our business. In addition, if we are forced, or voluntarily elect, to recall certain products, including frozen foods or licensed products over which we
may not have full quality control, the public perception of the quality of our food may be diminished. We may also be adversely affected by news or other
negative  publicity,  regardless  of  accuracy,  regarding  other  aspects  of  our  business,  such  as  public  health  concerns,  illness,  safety,  security  breaches  of
confidential consumer or employee information, employee related claims relating to alleged employment discrimination, health care and benefit issues or
government or industry findings about our retailers, distributors, manufacturers or others across the industry supply chain.

As  part  of  our  marketing  initiatives,  we  have  contracted  with  certain  public  figures  to  market  and  endorse  our  products.  While  we  maintain
specific selection criteria and are diligent in our efforts to seek out public figures that resonate genuinely and effectively with our consumer audience, the
individuals we choose to market and endorse our products may fall into negative favor with the general public. Because our consumers may associate the
public figures that market and endorse our products with us, any negative publicity on behalf of such individuals may cause negative publicity about us and
our products. This negative publicity could materially and adversely affect our brands and reputation and our revenue and profits.

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Negative information, including inaccurate information, about us on social media may harm our reputation and brand, which could have a material
and adverse effect on our business, financial condition and results of operations.

There  has  been  a  marked  increase  in  the  use  of  social  media  platforms  and  similar  channels  that  provide  individuals  with  access  to  a  broad
audience of consumers and other interested persons. The availability of information on social media platforms is virtually immediate, as is its effect. Many
social media platforms immediately publish the content their subscribers and participants post, often without filters or checks on accuracy of the content
posted. The opportunity for dissemination of information, including inaccurate information, is potentially limitless. Information about our business and/or
products may be posted on such platforms at any time. Negative views regarding our products and the efficacy of the Atkins or Quest eating approaches
have been posted on various social media platforms, may continue to be posted in the future, and are out of our control. Regardless of their accuracy or
authenticity, such information and views may be adverse to our interests and may harm our reputation and brand. The harm may be immediate without
affording  an  opportunity  for  redress  or  correction.  Ultimately,  the  risks  associated  with  any  such  negative  publicity  cannot  be  eliminated  or  completely
mitigated and may materially and adversely affect our business, financial condition and results of operations.

We must expend resources to maintain consumer awareness of our brands, build brand loyalty and generate interest in our products. Our marketing
strategies and channels will evolve and our programs may or may not be successful.

To remain competitive and expand and keep shelf placement for our products, we may need to increase our marketing and advertising spending to
maintain and increase consumer awareness, protect and grow our existing market share or promote new products, which could affect our operating results.
Substantial advertising and promotional expenditures may be required to maintain or improve our brand’s market position or to introduce new products to
the market, and participants in our industry are increasingly engaging with non-traditional media, including consumer outreach through social media and
web-based channels, which may not prove successful. An increase in our marketing and advertising efforts may not maintain our current reputation, or lead
to increased brand awareness. Moreover, we may not maintain current awareness of our brand due to any potential fragmentation of our marketing efforts
as  we  continue  to  focus  on  a  low-carb,  low-sugar  and  protein-rich  nutritional  approach  for  everyday  snacking  consumers.  In  addition,  we  consistently
evaluate our product lines to determine whether to discontinue certain products. Discontinuing product lines may increase our profitability but could reduce
our sales and hurt our brands, and a reduction in sales of certain products could cause a reduction in sales of other products. The discontinuation of product
lines may have an adverse effect on our business, financial condition and results of operations.

If we cannot maintain or increase prices, our margins may decrease.

We rely in part on price increases to offset cost increases and improve the profitability of our business. Our ability to maintain prices or effectively
implement price increases may be affected by several factors, including competition, effectiveness of our marketing programs, the continuing strength of
our brand, market demand and general economic conditions, including inflationary pressures. During challenging economic times, consumers may be less
willing or able to pay a price premium for our branded products and may shift purchases to lower-priced or other value offerings, making it more difficult
for  us  to  maintain  prices  and/or  effectively  implement  price  increases.  In  addition,  our  retail  partners  and  distributors  may  pressure  us  to  rescind  price
increases we have announced or already implemented, whether through a change in list price or increased promotional activity. If we cannot maintain or
increase prices for our products or must increase promotional activity, our margins may be adversely affected. Furthermore, price increases generally result
in volume losses, as consumers purchase fewer units. If such losses are greater than expected or if we lose distribution due to a price increase, our business,
financial condition and results of operations may be materially and adversely affected.

We  intend  to  grow  through  acquisitions  or  joint  ventures  and  we  may  not  successfully  integrate,  operate  or  realize  the  anticipated  benefits  of  such
business combinations.

As part of our strategic initiatives, we intend to pursue acquisitions or joint ventures, such as our acquisition of Quest. Our acquisition strategy is
based on identifying and acquiring brands with products that complement our existing products and identifying and acquiring brands in new categories and
new  geographies  to  expand  our  platform  of  nutritional  snacks  and  potentially  other  food  products.  Although  we  regularly  evaluate  multiple  acquisition
candidates,  we  cannot  be  certain  that  we  can  successfully  identify  suitable  acquisition  candidates,  negotiate  acquisitions  of  identified  candidates  on
favorable terms, or integrate acquisitions we complete.

Acquisitions involve numerous risks and uncertainties, including intense competition for suitable acquisition targets, which could increase target
prices  and/or  materially  and  adversely  affect  our  ability  to  consummate  deals  on  favorable  terms,  the  potential  unavailability  of  financial  resources
necessary  to  consummate  acquisitions,  the  risk  we  improperly  value  and  price  a  target,  the  potential  inability  to  identify  all  of  the  risks  and  liabilities
inherent in a target company or assets notwithstanding our diligence efforts, the diversion of management’s attention from the day-to-day operations of our
business and additional strain on our existing personnel, increased leverage resulting from the additional debt financing that may be required to complete an
acquisition,  dilution  of  our  net  current  book  value  per  share  if  we  issue  additional  equity  securities  to  finance  an  acquisition,  difficulties  in  identifying
suitable  acquisition  targets  or  in  completing  any  transactions  identified  on  sufficiently  favorable  terms  and  the  need  to  obtain  regulatory  or  other
governmental approvals that may be necessary to complete acquisitions.

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Any future acquisitions may pose risks associated with entry into new geographic markets, including outside the United States and our current
international markets, distribution channels, lines of business or product categories, where we may not have significant prior experience and where we may
not  be  as  successful  or  profitable  as  we  are  in  businesses  and  geographic  regions  where  we  have  greater  familiarity  and  brand  recognition.  Potential
acquisitions may entail significant transaction costs and require significant management time and distraction from our core business, even where we cannot
consummate or decide not to pursue a particular transaction.

Besides the risks above, even when acquisitions are completed, integration of acquired entities can involve significant difficulties. These include
failure  to  achieve  financial  or  operating  objectives  regarding  an  acquisition,  systems,  operational  and  managerial  controls  and  procedures,  the  need  to
modify systems or to add management resources, difficulties in the integration and retention of consumers or personnel and the integration and effective
deployment  of  operations  or  technologies,  amortization  of  acquired  assets  (which  would  reduce  future  reported  earnings),  possible  adverse  short-term
effects on cash flows or operating results, integrating personnel with diverse backgrounds and organizational cultures, coordinating sales and marketing
functions and failure to obtain and retain key personnel of an acquired business. Failure to manage these acquisition growth risks could have an adverse
effect on our business.

We  may  not  realize  the  expected  benefits  of  the  Quest  acquisition  we  completed  in  November  2019,  because  of  integration  difficulties  and  other
challenges.

The success of the Quest acquisition will depend, in part, on our ability to realize all or some of the anticipated benefits from integrating Quest’s
business with our existing businesses. The integration process may be complex, costly and time-consuming. The difficulties of integrating the operations of
Quest’s business include, among others:

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failure to implement our business plan for the combined business;

unanticipated issues in integrating co-manufacturing, logistics, information, communications and other systems;

possible inconsistencies in standards, controls, procedures and policies, and compensation structures between Quest’s structure and our structure;

failure to retain key employees, customers and suppliers;

unanticipated changes in applicable laws and regulations;

the complexities associated with integrating personnel from another company;

operating risks inherent in Quest’s business and our business;

diversion of management's attention from other business concerns;

increasing the scope, geographic diversity and complexity of our operations; and

unanticipated issues, expenses and liabilities.

We  may  not  be  able  to  maintain  the  levels  of  revenue,  earnings  or  operating  efficiency  that  each  company  had  achieved  historically  or  might
achieve separately. In addition, we may not accomplish the integration of Quest’s business smoothly, successfully or within the anticipated costs or time
frame. If we experience difficulties with the integration process, the anticipated benefits of the acquisition may not be realized fully, or at all, or may take
longer to realize than expected.

Our indebtedness could materially and adversely affect our financial condition and ability to operate our company, and we may incur additional debt.

As of August 29, 2020, we had approximately $606.5 million in outstanding indebtedness and a revolving credit facility with availability of $75
million. Our current and future debt level and the terms of our debt arrangements could materially and adversely affect our financial condition and limit our
ability to successfully implement our growth strategies. In addition, under the credit facilities governing our indebtedness, we have granted the lenders a
security interest in substantially all of our assets, including the assets of our subsidiaries and an affiliate.

Our ability to meet our debt service obligations will depend on our future performance, which will be affected by the other risk factors described
herein. If we do not generate enough cash flow to pay our debt service obligations, we may have to refinance all or part of our existing debt, sell our assets,
borrow more money or raise equity. We may not be able to take any of these actions timely, on terms satisfactory to us, or at all.

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The credit facilities governing our debt arrangements contain financial and other covenants.

The  credit  facilities  governing  our  existing  debt  arrangements  contain  certain  financial  and  other  covenants.  Our  revolving  credit  facility  has  a
maximum total net leverage ratio equal to or less than 6.25:1.00 (with a reduction to 6.00:1.00 on and after the third anniversary of the closing date of the
credit  facilities)  contingent  on  credit  extensions  in  excess  of  30%  of  the  total  amount  of  commitments  available  under  the  revolving  credit  facility,  and
limitations  on  our  ability  to,  among  other  things,  incur  and/or  undertake  asset  sales  and  other  dispositions,  liens,  indebtedness,  certain  acquisitions  and
investments, consolidations, mergers, reorganizations and other fundamental changes, payment of dividends and other distributions to equity and warrant
holders, and prepayments of material subordinated debt, in each case, subject to customary exceptions materially consistent with credit facilities of such
type and size. Any failure to comply with the restrictions of the credit facilities may cause an event of default. The credit facilities governing our existing
debt arrangements bear interest at variable rates. If market interest rates increase, variable rate debt will create higher debt service requirements, which
could materially and adversely affect our cash flow.

Changes in interest rates may adversely affect our earnings and/or cash flows.

Our  indebtedness  under  our  revolving  credit  facility  bears  interest  at  variable  interest  rates  that  use  the  London  Inter-Bank  Offered  Rate
(“LIBOR”) as a benchmark rate. On July 27, 2017, the United Kingdom’s Financial Conduct Authority (“FCA”), which regulates LIBOR, announced that
it intends to stop persuading or compelling banks to submit LIBOR quotations after 2021 (the “FCA Announcement”). The FCA announcement indicates
that the continuation of LIBOR on the current basis cannot and will not be assured after 2021, and LIBOR may cease to exist or otherwise be unsuitable for
use as a benchmark. Recent proposals for LIBOR reforms may cause the establishment of new methods of calculating LIBOR or the establishment of one
or  more  alternative  benchmark  rates.  Although  our  revolving  credit  facility  provides  for  successor  base  rates,  the  successor  base  rates  may  be  related
to LIBOR, and the consequences of any potential cessation, modification or other reform of LIBOR cannot be predicted at this time. If LIBOR ceases to
exist, we may need to amend our revolving credit facility, and we cannot predict what alternative interest rate(s) will be negotiated with our counterparties.
As a result, our interest expense may increase, our ability to refinance some or all of our existing indebtedness may be affected and our available cash flow
may be adversely affected.

All of our products must comply with regulations of the FDA and state and local regulations. Any non-compliance with the FDA or other applicable
regulations could harm our business.

Our products must comply with various FDA rules and regulations, including those regarding product manufacturing, food safety, required testing
and appropriate labeling of our products. The FDA has not defined nutrient content claims regarding low carbohydrates, but has not objected to using net
carbohydrate information on food labels if the label adequately explains how the term is used so it would not be false or misleading to consumers. The
FDA requires all carbohydrates per serving to be listed on the Nutrition Facts Panel (“NFP”) of a package. Besides the information on the NFP, we use the
term “net carbohydrate” (or “net carbs”) on our Atkins' packaging to assist consumers in tracking the carbohydrates in that serving of food that effect their
blood sugar (glucose) levels. We determine the number of net carbs in a serving by subtracting fiber, and sugar alcohols if any, from the actual number of
carbohydrates listed on the NFP. Fiber and sugar alcohols can be subtracted from the carbohydrates because they minimally effect blood sugar levels. It is
possible that FDA regulations and/or their interpretations may change related to, for example, definitions of certain of our core ingredients, such as fiber,
labeling requirements for describing other ingredients or nutrients, such as sugar alcohols or protein, or disclosures of any ingredient labeled as genetically
modified (“GMO”). As such, there is a risk that our products could become non-compliant with the FDA’s regulations, and any such non-compliance could
harm our business.

In addition, if FDA or other regulations restrict us from labeling and marketing certain ingredients or product attributes, such as fiber or “net carb”
count, we may not effectively reach our target demographics, promote what we believe to be the benefits of our products or communicate that our products
are composed of what we consider to be low-carb, low-sugar and protein-rich ingredients.

We must rely on the contract manufacturers we engage to produce our products to maintain compliance with applicable regulatory requirements.
Although we require our contract manufacturers to be compliant with regulatory requirements, we do not have direct control over such facilities. Failure of
our contract manufacturers to comply with applicable regulation could have a material and adverse effect on our business.

Conflicts between state and federal law regarding definitions of our core ingredients, and labeling requirements, may lead to non-compliance with
state and local regulations. For example, certain states may maintain narrower definitions of certain ingredients, and more stringent labeling requirements,
of which we are unaware. Any non-compliance at the state or local level could materially and adversely affect our business, financial condition and results
of operations.

Our advertising is regulated for accuracy, and if our advertising is determined to be false or misleading, we may face fines or sanctions.

Our advertising is subject to regulation by the FTC under the Federal Trade Commission Act, which prohibits dissemination of false or misleading
advertising. In addition, the National Advertising Division of the Council of Better Business Bureaus, Inc., which we refer to as NAD, administers a self-
regulatory program of the advertising industry to ensure truth and accuracy in national advertising. NAD both

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monitors national advertising and entertains inquiries and challenges from competing companies and consumers. Should our advertising be determined to
be false or misleading, we may have to pay damages, withdraw our campaign and possibly face fines or sanctions, which could have a material adverse
effect on our sales and operating results.

Disruptions in the worldwide economy may materially and adversely affect our business, financial condition and results of operations.

Adverse and uncertain economic conditions, such as those caused by COVID-19, may affect distributor, retailer and consumer demand for our
products. In addition, our ability to manage normal commercial relationships with our suppliers, contract manufacturers, distributors, retailers, consumers
and creditors may suffer. Consumers may shift purchases to lower-priced or other perceived value offerings during economic downturns, making it more
difficult  to  sell  our  premium  products.  Due  to  the  relative  costs  of  our  products,  during  economic  downturns,  it  may  be  more  difficult  to  convince
consumers  to  switch  to  or  continue  to  use  our  brands  or  convince  new  users  to  choose  our  brands  without  expensive  sampling  programs  and  price
promotions. In particular, consumers may reduce their purchases of products without GMOs, gluten or preservatives when there are conventional offerings
of similar products, which generally have lower retail prices. In addition, consumers may choose to purchase private-label products rather than branded
products  because  they  are  generally  less  expensive.  Distributors  and  retailers  may  become  more  conservative  in  their  ordering  in  response  to  these
conditions and seek to reduce their inventories. Our results of operations depend on, among other things, our ability to maintain and increase sales volume
with our existing distributors and retailers, to attract new consumers and to provide products that appeal to consumers at prices they are willing and able to
pay. Prolonged unfavorable economic conditions may have an adverse effect on our sales and profitability.

Changes in the legal and regulatory environment could limit our business activities, increase our operating costs, reduce demand for our products or
result in litigation.

Elements of our business, including the production, storage, distribution, sale, display, advertising, marketing, labeling, health and safety practices,
transportation and use of many of our products, are subject to various laws and regulations administered by federal, state and local governmental agencies
in  the  United  States,  and  the  laws  and  regulations  administered  by  government  entities  and  agencies  outside  the  United  States  in  markets  in  which  our
products or components thereof, such as packaging, may be made, manufactured or sold. These laws, regulations and interpretations thereof may change,
sometimes dramatically, because of a variety of factors, including political, economic or social events. Such factors may include changes in:

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food and drug laws (including FDA regulations);

laws related to product labeling;

advertising and marketing laws and practices;

laws and programs restricting the sale and advertising of certain of our products;

laws and programs aimed at reducing, restricting or eliminating ingredients present in certain of our products;

laws  and  programs  aimed  at  discouraging  the  consumption  of  products  or  ingredients  or  altering  the  package  or  portion  size  of  certain  of  our
products;

state consumer protection and disclosure laws;

taxation requirements, including the imposition or proposed imposition of new or increased taxes or other limitations on the sale of our products;
competition laws;

anti-corruption laws, including the U.S. Foreign Corrupt Practices Act of 1977, as amended (the “FCPA”), and the UK Bribery Act of 2010 (the
“Bribery Act”);

economic  sanctions  and  anti-boycott  laws,  including  laws  administered  by  the  U.S.  Department  of  Treasury,  Office  of  Foreign  Assets  Control
(“OFAC”) and the European Union (“EU”);

laws  relating  to  export,  re-export,  transfer,  tariffs  and  import  controls,  including  the  Export  Administration  Regulations,  the  EU  Dual  Use
Regulation and the customs and import laws administered by the U.S. Customs and Border Protection;

employment laws;

privacy laws;

laws regulating the price we may charge for our products; and

farming and environmental laws.

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New  laws,  regulations  or  governmental  policies  and  their  related  interpretations,  or  changes  in  any  of  the  foregoing,  including  taxes,  tariffs  or
other limitations on the sale of our products, ingredients in our products or commodities used in the production of our products, may alter the environment
in which we do business and, therefore, may affect our operating results or increase our costs or liabilities. In addition, if we fail to adhere to such laws and
regulations, we could be subject to regulatory investigations, civil or criminal sanctions, and class action litigation, which has increased in the industry in
recent years.

Our geographic focus makes us particularly vulnerable to economic and other events and trends in North America.

We  operate  mainly  in  North  America  and,  therefore,  are  particularly  susceptible  to  adverse  regulations,  economic  climate,  consumer  trends,
market  fluctuations,  including  commodity  price  fluctuations  or  supply  shortages  of  key  ingredients,  and  other  adverse  events  in  North  America.  The
concentration of our businesses in North America could present challenges and may increase the likelihood that an adverse event in North America would
disproportionately materially and adversely affect product sales, financial condition and operating results.

Litigation or legal proceedings could expose us to significant liabilities and have a negative effect on our reputation.

Occasionally,  we  may  be  party  to  various  claims  and  litigation.  We  evaluate  these  claims  and  litigation  to  assess  the  likelihood  of  unfavorable
outcomes and to estimate, if possible, potential losses. We may establish reserves, as appropriate based on the information available to management at the
time. These assessments and estimates involve a significant amount of management judgment and may differ materially from actual outcomes.

There is an additional risk that potential litigation may lead to adverse publicity, consumer confusion, distrust and additional legal challenges for
us. Should we become subject to related or additional unforeseen lawsuits, including claims related to our products, labeling or advertising, which may
vary  under  state  and  federal  rules  and  regulations,  consumers  may  avoid  purchasing  our  products  or  seek  alternative  products,  even  if  the  basis  for  the
claims against us is unfounded.

Any  consumer  loss  of  confidence  in  the  truthfulness  of  our  labeling  or  ingredient  claims  would  be  difficult  and  costly  to  overcome  and  may
significantly reduce our brand value. For example, publications and other third-party commentary may vary in opinion regarding calculations of net carbs
and vary on approach to calculations of net carbs, which may lead to reports questioning the accuracy of our calculations and reporting the amount of net
carbs contained in certain of our products. Uncertainty among consumers as to the nutritional content or the ingredients used in our products, regardless of
the cause, may have an adverse effect on our brands, business, results of operations and financial condition.

We may not be able to adequately protect our intellectual property and other proprietary rights that are material to our business.

Our  ability  to  compete  effectively  depends  in  part  upon  protection  of  our  rights  in  trademarks,  trade  dress,  copyrights  and  other  intellectual
property  rights  we  own  or  license.  Our  use  of  contractual  provisions,  confidentiality  procedures  and  agreements,  and  trademark,  copyright,  unfair
competition,  trade  secret  and  other  laws  to  protect  our  intellectual  property  and  other  proprietary  rights  may  not  be  adequate.  We  may  not  be  able  to
preclude third parties from using our intellectual property regarding food or beverage products, and may not be able to leverage our branding beyond our
current product offerings. In addition, our trademark or other intellectual property applications may not always be granted. Third parties may oppose our
intellectual property applications, or otherwise challenge our use of trademarks or other intellectual property. Third parties may infringe, misappropriate, or
otherwise  violate  our  intellectual  property.  Changes  in  applicable  laws  could  lessen  or  remove  the  current  legal  protections  available  for  intellectual
property. Any legal action we may bring to protect our brand and other intellectual property could be unsuccessful, result in substantial costs and could
divert  management’s  attention  from  other  business  concerns.  A  successful  claim  of  trademark,  copyright  or  other  intellectual  property  infringement,
misappropriation, or other violation against us could prevent us from providing our products or services, or could require us to redesign or rebrand our
products  or  packaging  if  we  cannot  license  such  third-party  intellectual  property  on  reasonable  terms.  Certain  of  our  intellectual  property  licenses  have
fixed terms, and even for those that do not, we cannot guarantee that all of our intellectual property licenses will remain in effect indefinitely. Termination
of intellectual property licenses granted by or to us could cause the loss of profits generated under such licenses. Any of the foregoing outcomes could
materially and adversely harm our business, financial condition or results of our operations.

Any  inadequacy,  failure  or  interruption  of  our  information  technology  systems  may  harm  our  ability  to  effectively  operate  our  business,  and  our
business is subject to online security risks, including security breaches and identity theft.

We depend on various information technology systems, including our recently implemented integrated enterprise resource planning system and
certain other automated management and accounting systems. A failure of our information technology systems to perform as we anticipate could disrupt
our business. Our information technology systems may be vulnerable to damage or interruption from circumstances beyond our control, including natural
disasters, terrorist attacks, telecommunications failures, computer viruses, hackers and other security issues. Despite safeguards we have implemented that
are designed to prevent unauthorized access to our information technology systems, we cannot be certain that our information technology systems are free
from vulnerability to security breaches (especially as the sophistication of cyber-security threats continues to increase), or from vulnerability to inadvertent
disclosures of sensitive data by third parties or by us.

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Unauthorized users who penetrate our information security systems could misappropriate proprietary, employee, or consumer information. As a
result, it may become necessary to expend additional amounts of capital and resources to protect against, or to alleviate, problems caused by unauthorized
access. Data security breaches could cause damaged reputation with consumers and reduced demand for our products. Additional expenditures may not
prove  to  be  a  timely  remedy  against  breaches  by  unauthorized  users  who  are  able  to  penetrate  our  information  security.  Besides  purposeful  security
breaches, the inadvertent transmission of computer viruses could adversely affect our computer systems and, in turn, harm our business.

A significant number of states require that consumers be notified if a security breach results in disclosing their personal financial account or other
information.  Additional  states  and  governmental  entities  are  considering  such  “notice”  laws.  In  addition,  other  public  disclosure  laws  may  require  that
material security breaches be reported. If we experience a security breach, and such notice or public disclosure is required in the future, our reputation and
our business may be harmed.

Except  for  limited  information  voluntarily  submitted  by  users  of  our  website,  we  typically  do  not  collect  or  store  consumer  data  or  personal
information. However, third-party providers, including our licensees, contract manufacturers, e-commerce contractors and third-party sellers may do so.
The website operations of such third parties may be affected by reliance on other third-party hardware and software providers, technology changes, risks
related to the failure of computer systems through which these website operations are conducted, telecommunications failures, data security breaches and
similar  disruptions.  If  we  or  our  third-party  providers  fail  to  maintain  or  protect  our  respective  information  technology  systems  and  data  integrity
effectively,  fail  to  implement  new  systems,  and/or  update  or  expand  existing  systems  or  fail  to  anticipate,  plan  for  or  manage  significant  disruptions  to
systems  involved  in  our  operations,  we  could  lose  existing  customers,  have  difficulty  preventing,  detecting,  and  controlling  fraud,  have  disputes  with
customers, suppliers, distributors or others, and be subject to regulatory sanctions, including sanctions stemming from violations of the Health Insurance
Portability and Accountability Act of 1996, and as a result, have increases in operating expenses.

If we cannot implement appropriate systems, procedures and controls, we may not be able to successfully offer our products, grow our business and
account for transactions in an appropriate and timely manner.

Our ability to successfully offer our products, grow our business and account for transactions in an appropriate and timely manner requires an
effective  planning  and  management  process  and  certain  other  automated  management  and  accounting  systems.  We  recently  implemented  an  integrated
enterprise resource planning system and certain other automated management and accounting systems. We periodically update our operations and financial
systems, procedures and controls; however; we still rely on certain manual processes and procedures that may not scale proportionately with our business
growth. Our systems will continue to require automation, modifications and improvements to respond to current and future changes in our business. Failure
to implement promptly appropriate internal systems, procedures and controls could materially and adversely affect our business, financial condition and
results of operations.

Our insurance may not provide adequate levels of coverage against claims.

We  believe  that  we  maintain  insurance  customary  for  businesses  of  our  size  and  type.  However,  there  are  losses  we  may  incur  that  cannot  be
insured against or that we believe are not economically reasonable to insure. Such losses could have a material adverse effect on our business, financial
condition and results of operations.

Loss  of  our  key  executive  officers  or  other  personnel,  or  an  inability  to  attract  and  retain  such  management  and  other  personnel,  could  negatively
affect our business.

Our future success depends to a significant degree on the skills, experience and efforts of our key executive officers. Losing the services of any of
these executives could materially and adversely affect our business and prospects, as we may not be able to find suitable individuals to replace them on a
timely basis, if at all. Additionally, we also depend on our ability to attract and retain qualified personnel to operate and expand our business. If we fail to
attract talented new employees, our business and results of operations could be negatively affected.

We may need additional capital in the future, and it may not be available on acceptable terms or at all.

We have historically relied upon cash generated by our operations to fund our operations and strategy. We may also need to access the debt and
equity capital markets, however, these sources of financing may not be available on acceptable terms, or at all. Our ability to obtain additional financing
will be subject to several factors, including market conditions, our operating performance, investor sentiment and our ability to incur additional debt in
compliance  with  agreements  governing  our  outstanding  debt.  These  factors  may  make  the  timing,  amount,  terms  or  conditions  of  additional  financing
unattractive to us. If we cannot generate sufficient funds from operations or raise additional capital, our growth could be impeded.

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We have incurred and will continue to incur significantly increased costs because of operating as a public company, and our management has been
and will continue to be required to devote substantial time to compliance efforts. 

We have incurred and expect to continue to incur significant legal, accounting, insurance and other expenses because of being a public company.
The  Dodd-Frank  Wall  Street  Reform  and  Customer  Protection  Act  (the  “Dodd-Frank  Act”)  and  the  Sarbanes-Oxley  Act  of  2002  (the  “Sarbanes-Oxley
Act”), and related rules implemented by the SEC, have required changes in corporate governance practices of public companies. In addition, rules that the
SEC is implementing or is required to implement pursuant to the Dodd-Frank Act are expected to require additional changes. Compliance with these and
other  similar  laws,  rules  and  regulations,  including  compliance  with  Section  404  of  the  Sarbanes-Oxley  Act  (“Section  404”),  has  and  will  continue  to
substantially  increase  expense,  including  our  legal  and  accounting  costs,  and  make  some  activities  more  time-consuming  and  costly.  Our  internal
infrastructure may not be adequate to support our increased reporting obligations, and we may be unable to hire, train or retain necessary staff and may be
reliant on engaging outside consultants or professionals to overcome our limited experience or employees which could adversely affect our business if our
internal infrastructure is inadequate to fulfill our public company obligations. These laws, rules and regulations could also make it more expensive for us to
obtain  director  and  officer  liability  insurance  and  we  may  be  forced  to  accept  reduced  policy  limits  and  coverage  or  incur  substantially  higher  costs  to
obtain the same or similar coverage. These laws and regulations could also make it more difficult for us to attract and retain qualified persons to serve on
our board of directors, our board committees or as our executive officers. 

If we do not maintain effective internal control over financial reporting, we could fail to report our financial results accurately.

Effective internal control over financial reporting is necessary for us to provide reliable financial reports. In the future, we may discover areas of
our internal control over financial reporting that need improvement. Before the Business Combination, we had not historically documented our internal
controls. If we identify a control deficiency that rises to the level of a material weakness in internal controls over financial reporting, our ability to record,
process, summarize and report financial information timely and accurately may be adversely affected and, as a result, our financial statements may contain
material misstatements or omissions. A material weakness is defined as a deficiency, or a combination of deficiencies, in internal control over financial
reporting,  such  that  there  is  a  reasonable  possibility  that  a  material  misstatement  of  the  annual  or  interim  financial  statements  will  not  be  prevented  or
detected on a timely basis. In addition, our internal financial and accounting team is leanly staffed, which can lead to inefficiencies regarding segregation of
duties.  If  we  fail  to  properly  and  efficiently  maintain  an  effective  internal  control  over  financial  reporting,  we  could  fail  to  report  our  financial  results
accurately.

Our only significant asset is ownership of 100% of Atkins Intermediate Holdings, LLC and such ownership may not be sufficient to pay dividends or
make distributions or loans to enable us to pay any dividends on our common stock or satisfy our other financial obligations.

We  have  no  direct  operations  and  no  significant  assets  other  than  the  direct  ownership  of  100%  of  Atkins  Intermediate  Holdings,  LLC.  We
currently depend on Atkins Intermediate Holdings, LLC for distributions, loans and other payments to generate the funds necessary to meet our financial
obligations and to pay any dividends regarding our common stock. Legal and contractual restrictions in agreements governing our debt arrangements and
future indebtedness of Atkins Intermediate Holdings, LLC, and the financial condition and operating requirements of Atkins Intermediate Holdings, LLC,
may limit our ability to obtain funds in a timely manner from Atkins Intermediate Holdings, LLC. The earnings from, or other available assets of, Atkins
Intermediate Holdings, LLC may not be sufficient to pay dividends, make distributions or loans to enable us to pay any dividends on our common stock, or
satisfy our other financial obligations. 

Our international operations expose us to regulatory, economic, political and social risks in the countries in which we operate.

The international nature of our operations involves several risks, including changes in U.S. and foreign regulations, tariffs, taxes and exchange
controls, economic downturns, inflation and political and social instability in the countries in which we operate and our dependence on foreign personnel.
Moreover,  although  our  products  in  our  foreign  operations  typically  mirror  those  in  the  United  States,  consumers  outside  the  United  States  may  have
different tastes, preferences and nutritional approaches than U.S. consumers. Our international business is small compared to our U.S. business, and as a
result, our operations are more spread out which can add to our costs and limit our ability to react effectively and timely to adverse events. We cannot be
certain that we can enter and successfully compete in additional foreign markets or that we can continue to compete in the foreign markets in which we
currently operate.

Doing  business  outside  the  United  States  requires  us  to  comply  with  the  laws  and  regulations  of  the  U.S.  government  and  various  foreign
jurisdictions, which place restrictions on our operations, trade practices, partners and investment decisions. In particular, our operations are subject to U.S.
and foreign anti-corruption and trade control laws and regulations, such as the FCPA or the Bribery Act, export controls and economic sanctions programs,
including  those  administered  by  the  OFAC  and  the  EU.  Because  of  doing  business  in  foreign  countries  and  with  foreign  partners,  we  are  exposed  to  a
heightened risk of violating anti-corruption and trade control laws and sanctions regulations. The FCPA prohibits us from providing anything of value to
foreign  officials  for  the  purposes  of  obtaining  or  retaining  business  or  securing  any  improper  business  advantage.  In  addition,  the  Bribery  Act  extends
beyond bribery of foreign public officials and also applies to transactions with private persons. The provisions of the Bribery Act are also more onerous
than the FCPA in several other respects, including jurisdictional reach, non-exemption of facilitation payments and, potentially, penalties.

25

Our continued expansion outside the United States, including in developing countries, and our development of new partnerships and joint venture
relationships worldwide, could increase the risk of FCPA, OFAC, Bribery Act or EU sanctions violations in the future. Violations of anti-corruption and
trade  control  laws  and  sanctions  regulations  may  cause  reputational  damage  and  are  punishable  by  civil  penalties,  including  fines,  denial  of  export
privileges,  injunctions,  asset  seizures,  debarment  from  government  contracts  and  revocations  or  restrictions  of  licenses,  and  criminal  fines  and
imprisonment.

Finally, our business could be negatively affected by changes in the U.S. and Canadian political environments, in particular. We operate primarily
in  the  U.S.  and  Canada  and  we  ship  a  large  number  of  products  between  the  U.S.  and  Canada.  Adverse  changes  to  trade  agreements,  import  or  export
regulations,  customs  duties  or  tariffs  by  either  or  both  governments  may  have  a  negative  effect  on  our  business,  financial  conditions  and  results  of
operations.

Our international operations expose us to fluctuations in exchange rates, which may materially and adversely affect our operating results.

We source large quantities of our core ingredients from foreign suppliers, and as a result, any material upward movement in foreign exchange rates
relative to the U.S. dollar will adversely affect our profitability. Furthermore, the substantial majority of our revenue is generated domestically, while a
substantial  portion  of  our  third-party  manufacturing  is  completed  in  Canada.  Any  U.S.  dollar  weakness  may  therefore  materially  and  adversely  affect
revenue and cash flows while also increasing supply and manufacturing costs.

Risks Related to the Company's Common Stock

Our stock price may be volatile.

Our  common  stock  is  traded  on  the  Nasdaq  Capital  Market  (“Nasdaq”).  The  market  price  of  our  common  stock  has  fluctuated  in  the  past  and  could
fluctuate  substantially  in  the  future,  based  on  a  variety  of  factors,  including  future  announcements  covering  us  or  our  key  customers  or  competitors,
government  regulations,  litigation,  changes  in  earnings  estimates  by  analysts,  fluctuations  in  quarterly  operating  results  or  general  conditions  in  our
industry  and  may  be  exacerbated  by  there  having  historically  been  limited  trading  volume  in  our  common  stock.  Furthermore,  stock  prices  for  many
companies  fluctuate  widely  for  reasons  that  may  be  unrelated  to  their  operating  results.  Those  fluctuations  and  general  economic,  political  and  market
conditions, such as recessions or international currency fluctuations and demand for our services, may adversely affect the market price of our common
stock.

We do not expect to declare any dividends in the foreseeable future.

We do not anticipate declaring any cash dividends to holders of our common stock in the foreseeable future. Consequently, investors may need to
rely on sales of their shares of common stock after the price has appreciated, which may never occur, as the only way to realize any future gains on their
investment. Investors seeking cash dividends should not purchase our common stock.

Our  amended  and  restated  certificate  of  incorporation  provides  that,  to  the  extent  allowed  by  law,  the  doctrine  of  “corporate  opportunity”  does  not
apply with respect to the directors, officers, employees or representatives of Conyers Park Sponsor, LLC (“Conyers Park Sponsor”) Centerview Capital
Holdings LLC (“Centerview Capital”) and Centerview Partners and their respective affiliates, excepted as provided below.

The  doctrine  of  corporate  opportunity  generally  provides  that  a  corporate  fiduciary  may  not  develop  an  opportunity  using  corporate  resources,
acquire an interest adverse to that of the corporation or acquire property that is reasonably incident to the present or prospective business of the corporation
or in which the corporation has a present or expectancy interest, unless that opportunity is first presented to the corporation and the corporation chooses not
to pursue that opportunity. The doctrine of corporate opportunity is intended to preclude officers, directors or other fiduciaries from personally benefiting
from opportunities that belong to the corporation. Our amended and restated certificate of incorporation provides that, to the extent allowed by law, the
doctrine  of  “corporate  opportunity”  does  not  apply  with  respect  to  the  directors,  officers,  employees  or  representatives  of  Conyers  Park  Sponsor,
Centerview Capital and Centerview Partners and their respective affiliates. The doctrine of corporate opportunity shall apply with respect to any of our
directors or officers with respect to a corporate opportunity that was offered in writing to such person solely in his or her capacity as our director or officer
and such opportunity is one which they are legally and contractually permitted to undertake and would otherwise be reasonable for us to pursue. Therefore,
except  as  provided  above,  these  parties  have  no  duty  to  communicate  or  present  corporate  opportunities  to  us,  and  have  the  right  to  either  hold  any
corporate opportunity for their (and their affiliates’) own account and benefit or to recommend, assign or otherwise transfer such corporate opportunity to
persons other than us.

As  a  result,  certain  of  our  stockholders,  directors  and  their  respective  affiliates  are  not  prohibited  from  operating  or  investing  in  competing
businesses. We therefore may find ourselves in competition with certain of our stockholders, directors or their respective affiliates, and we may not know
of,  or  be  able  to  pursue,  transactions  that  could  potentially  be  beneficial  to  us.  Accordingly,  we  may  lose  a  corporate  opportunity  or  suffer  competitive
harm, which could negatively affect our business or prospects.

26

If securities or industry analysts do not publish or cease publishing research or reports about us, our business, or our market, or if they change their
recommendations regarding our common stock adversely, the price and trading volume of our common stock could decline.

The  trading  market  for  our  common  stock  is  influenced  by  the  research  and  reports  that  industry  or  securities  analysts  publish  about  us,  our
business, our market or our competitors. Securities and industry analysts may not publish or may cease publishing research on us. If securities or industry
analysts cease coverage, our stock price and trading volume may be negatively affected. If any of the analysts who cover us change their recommendation
regarding our stock adversely, or provide more favorable relative recommendations about our competitors, the price of our common stock may decline. If
any analysts ceased coverage, or fail to regularly publish reports on our business, we could lose visibility in the financial markets, which could cause our
stock price or trading volume to decline.

There may be future sales or other dilution of the Company's equity, which may adversely affect the market price of our common stock.

We  are  not  generally  restricted  from  issuing  additional  shares  of  common  stock,  or  any  securities  convertible  into  or  exchangeable  for,  or  that
represent the right to receive, shares of common stock. Issuing any additional shares of common stock or preferred shares or securities convertible into,
exchangeable for or that represent the right to receive shares of common stock or the exercise of such securities could be substantially dilutive to holders of
our common stock. Additionally, 6,700,000 warrants to purchase our common stock on a one-for-one basis for an exercise price of $11.50 per share are
outstanding.  To  the  extent  such  warrants  are  exercised,  additional  shares  of  our  common  stock  will  be  issued,  which  will  cause  dilution  to  our  existing
stockholders and increase the number of shares eligible for resale in the public market. Sales of substantial numbers of such shares in the public market
could adversely affect the market price of our common stock.

The market price of our common stock could decline because of sales of our common stock made in the future or the perception that such sales
could  occur.  Because  our  decision  to  issue  securities  in  any  future  offering  will  depend  on  market  conditions  and  other  factors  beyond  our  control,  we
cannot  predict  or  estimate  the  amount,  timing  or  nature  of  future  offerings,  if  any.  Thus,  our  stockholders  bear  the  risk  of  future  offerings  reducing  the
market price of our common stock and diluting their holdings in the Company.

The Company's board of directors may issue, without stockholder approval, preferred stock with rights and preferences superior to those applicable to
our common stock.

Our amended and restated certificate of incorporation includes a provision for the issuance of preferred stock, which may be issued in one or more
series,  with  each  series  containing  such  rights  and  preferences  as  the  board  of  directors  may  determine  from  time  to  time,  without  prior  notice  to  or
approval of stockholders. Among others, such rights and preferences might include the rights to dividends, liquidation preferences and rights to convert
into common stock. The rights and preferences of any such series of preferred stock, if issued, may be superior to the rights and preferences applicable to
the common stock and might cause a decrease in the price of our common stock.

Anti-takeover  provisions  in  our  amended  and  restated  certificate  of  incorporation  and  second  amended  and  restated  bylaws,  and  provisions  of
Delaware law, could impair a takeover attempt. 

Our amended and restated certificate of incorporation and second amended and restated bylaws contain provisions that may discourage unsolicited
takeover proposals that stockholders may consider to be in their best interests. We are also subject to anti-takeover provisions under Delaware law, which
could  delay  or  prevent  a  change  of  control.  Together  these  provisions  may  make  the  removal  of  management  more  difficult  and  may  discourage
transactions that otherwise could involve payment of a premium over prevailing market prices for our securities. These provisions include:

•

•

•

•

•

no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates;

the right of our board of directors to elect a director to fill a vacancy created by the expansion of the board of directors or the resignation, death, or
removal of a director in certain circumstances, which prevents stockholders from filling vacancies on our board of directors;

the ability of our board of directors to determine whether to issue shares of our preferred stock and to determine the price and other terms of those
shares,  including  preferences  and  voting  rights,  without  stockholder  approval,  which  could  be  used  to  significantly  dilute  the  ownership  of  a
hostile acquirer;

a  prohibition  on  stockholder  action  by  written  consent,  which  forces  stockholder  action  to  be  taken  at  an  annual  or  special  meeting  of  our
stockholders;

a prohibition on stockholders calling a special meeting, which forces stockholder action to be taken at an annual meeting of our stockholders or at
a  special  meeting  of  our  stockholders  called  by  the  chairman  of  the  board  or  the  chief  executive  officer  pursuant  to  a  resolution  adopted  by  a
majority of the board of directors;

27

•

•

•

the requirement that a meeting of stockholders may be called only by the board of directors, which may delay the ability of our stockholders to
force consideration of a proposal or to take action, including the removal of directors;

providing that directors may be removed prior to the expiration of their terms by stockholders only for cause and upon the affirmative vote of a
majority of the voting power of all outstanding shares of the combined company; and,

advance notice procedures that stockholders must comply with in order to nominate candidates to our board of directors or to propose matters to
be acted upon at a stockholders’ meeting, which may discourage or deter a potential acquirer from conducting a solicitation of proxies to elect the
acquirer’s own slate of directors or otherwise attempting to obtain control of the Company.

Item 1B. Unresolved Staff Comments.

None.

Item 2. Properties

Our  corporate  headquarters  is  located  at  1225  17th  Street,  Suite  1000,  Denver,  CO  80202.  We  lease  this  property,  which  occupies  approximately
27,600 square feet. In addition, we lease or otherwise have rights to use office space and storage space in El Segundo, California and Louisville, Colorado
and  foreign  countries,  including  the  Netherlands,  United  Kingdom  and  Canada  to  support  key  international  operations.  We  also  lease  two  distribution
centers in Greenfield, Indiana, which combined have approximately 579,500 square feet of floor space. Additionally, as of August 29, 2020, we had entered
into a lease for an additional distribution center in Greenfield, Indiana, but this lease is not expected to commence until fiscal year 2021.

The following table summarizes our leased properties and those properties we otherwise have rights to use as of the date of this Report:

Location

Denver, CO

El Segundo, CA

Louisville, CO

Greenfield, IN

Greenfield, IN

Rogers, AR

Naples, FL

Netherlands

Toronto, Ontario

Item 3. Legal Proceedings

Principal Use

Headquarters

Quest Operations

Research and Development

Distribution Center

Quest Distribution Center

Sales Operations

Corporate Operations

International Operations

Canadian Operations

Type

Office

Office

Office

Warehouse

Warehouse

Office

Office

Office

Office

Lease Expiration Date

November 30, 2027

April 30, 2029

June 30, 2022

December 31, 2021

February 28, 2025

September 30, 2023

June 30, 2025

February 28, 2021

February 29, 2024

From time to time, we have been and may again become involved in legal proceedings arising in the ordinary course of our business. We are not
presently a party to any litigation that we believe to be material and we are not aware of any pending or threatened litigation against us that we believe
could have a material adverse effect on our business, operating results, financial condition or cash flows.

Item 4. Mine Safety Disclosures

Not applicable.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Market Information and Holders

Our common stock is currently quoted on the Nasdaq Capital Market under the symbol “SMPL.”

As of October 26, 2020, there were 95,683,897 shares outstanding and 21 record holders of our common stock.

Dividends

We currently do not pay dividends and have not paid any cash dividends on our common stock to date. We currently intend to retain our future
earnings to finance the future development and expansion of our business, and as such we do not expect to pay any cash dividends on our common stock in
the  foreseeable  future.  The  payment  of  future  dividends,  if  any,  will  be  at  the  discretion  of  our  Board  of  Directors  and  will  depend  on  our  financial
condition, results of operations, capital requirements, restrictions contained in current and/or future financing instruments, provisions of applicable law and
any other factors our board of directors deems relevant.

Issuer Purchases of Equity Securities

On November 13, 2018, the Company announced that its Board of Directors had adopted a $50.0 million stock repurchase program. Under the
stock repurchase program, the Company may repurchase shares from time to time in the open market or in privately negotiated transactions. The stock
repurchase program does not obligate the Company to acquire any specific number of shares or acquire shares over any specific period of time. The stock
repurchase program may be suspended or discontinued at any time by the Company, and does not have an expiration date. During the fifty-two week period
ended August 29, 2020,  the  Company  did  not  repurchase  any  shares  of  common  stock.  As  of  August  29,  2020,  approximately  $47.9 million  remained
available under the stock repurchase program.

29

Performance Graph

The following stock performance graph compares the outstanding stock from issuance of SMPL, July 10, 2017, through August 28, 2020 (the last
trading day of our fiscal year ended August 29, 2020), the cumulative total stockholder return for (i) Company’s common stock, (ii) the Standard & Poor’s
500 Index, and (iii) the Standard & Poor’s 500 Packaged Foods & Meats Index. The graph assumes the value of the investment in our common stock and
each index was $100.00 on July 10, 2017 and assumes reinvestment of any dividends.

The stock price performance below is not necessarily indicative of future stock price performance.

Annual Return Percentage

Fiscal Years Ending

Company Name / Index

The Simply Good Foods Company

S&P 500 Index

S&P 500 Packaged Foods & Meats Index

July 10, 2017

  August 26, 2017

  August 25, 2018

  August 31, 2019

  August 29, 2020

  $
  $
  $

100.0   $
100.0   $
100.0   $

99.0   $
100.6   $
99.5   $

149.8   $
118.4   $
94.3   $

246.9   $
120.6   $
101.4   $

211.6

144.5

109.8

30

 
 
 
 
 
Item 6. Selected Financial Data

Simply Good Foods was formed on March 30, 2017, to consummate the Business Combination between Conyers Park and Atkins, which occurred
on July 7, 2017 (the “Closing Date”). Conyers Park, a special purpose acquisition company, was formed in 2016 for the purpose of effecting a merger,
capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses.

As  a  result  of  the  Business  Combination  that  occurred  in  July  of  2017,  Simply  Good  Foods  is  the  acquirer,  and  for  accounting  purposes  the
"Successor."  Atkins  is  the  acquiree  and  accounting  "Predecessor."  Our  financial  statement  presentation  includes  the  financial  statements  of  Atkins  as
“Predecessor” for periods prior to the Closing Date and of Simply Good Foods for periods after the Closing Date, including the consolidation of Atkins.
The historical financial information of Conyers Park, prior to the Business Combination, are not reflected in the Predecessor financial statements as those
amounts are considered de-minimis. As a result of the application of the acquisition method of accounting, the financial statements, the Predecessor period
and the Successor period are presented on a different basis of accounting and are therefore not comparable.

31

The  following  table  sets  forth  selected  historical  financial  information  derived  from  the  audited  financial  statements.  The  following  selected
financial  information  should  be  read  in  conjunction  with  “Item  7.  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of
Operations” and the Consolidated Financial Statements and the related notes in “Item 8. Financial Statements and Supplementary Data”.

2020

52-Weeks
Ended
August 29,
2020

2019

53-Weeks
Ended
August 31,
2019

2018

52-Weeks
Ended
August 25,
2018

2017

2016

From July 7,
2017 
through August
26, 2017

    From August
28, 2016 
through July 6,
2017

  52-weeks ended
August 27,
2016

(audited)

(audited)

(audited)

(audited)

(audited)

(audited)

(Successor)

(Successor)

(Successor)

(Successor)

(Predecessor)

(Predecessor)

$

816,641   $
492,313  
324,328  

523,383   $
305,978  
217,405  

431,429   $
251,063  
180,366  

56,334     $
39,584    
16,750    

339,837   $
200,026  
139,811  

427,858

248,464

179,394

—  
94,469  
106,251  
15,259  
27,125  
3,000  

—  
246,104  

—  
67,488  
61,972  
7,496  
7,107  
—  

533  
144,596  

—  
59,092  
49,635  
7,498  
2,259  
—  

(2,848)  
115,636  

—    
6,937    
6,969    
985    
—    
—    

—    
14,891    

—  
47,494  
34,567  
8,409  
25,608  

—    

—  
116,078  

18,489

56,264

48,503

10,179

—

—

133,435

(In thousands)

Net sales

Cost of goods sold (1)

Gross profit

Operating Expenses:

Distribution (1)

Selling and marketing (2)

General and administrative (1)

Depreciation and amortization (1)

Business transaction costs

Loss on impairment
Loss (gain) in fair value change of contingent
consideration - TRA liability

Total operating expenses

Income from operations

78,224  

72,809  

64,730  

1,859    

23,733  

45,959

Other income (expense):

Change in warrant liabilities

Interest income

Interest expense

Gain on settlement of TRA liability

Gain (loss) on foreign currency transactions

Other income

Total other expense

Income before income taxes

Income tax (benefit) expense

Net income (loss)

Earnings per share from net income:

Basic

Diluted

Balance Sheet Data (at end of periods)

Total assets

Long-term debt, less current maturities

Warrant liabilities

Stockholders’ equity (deficit)

$

$

$

$

—  
1,516  
(32,813)  
—  
658  
441  
(30,198)  

—  
3,826  
(13,627)  
1,534  
(452)  
196  
(8,523)  

—  
—  
(12,551)  
—  
97  
815  
(11,639)  

—    
—    
(1,662)    
—    
513    
30    
(1,119)    

722  
—  
(22,724)  
—  
133  
221  
(21,648)  

48,026  
13,326  
34,700   $

64,286  
16,750  
47,536   $

53,091  
(17,364)  
70,455   $

740    
290    
450     $

2,085  
4,570  
(2,485)   $

(722)

—

(27,195)

—

(619)

118

(28,418)

17,541

7,507

10,034

0.37   $
0.35   $

0.59   $
0.56   $

1.00   $
0.96   $

0.01      
0.01      

2,008,445   $
596,879  
—  
1,232,971  

1,141,650   $
190,259  
—  
837,444  

974,605   $
190,935  
—  
672,601  

922,488     $
191,856    
—    
598,702    

344,867   $
281,445  
15,000  
(28,027)  

389,512

321,638

15,722

(27,834)

(1)

(2)

During the fifty-three weeks ended August 31, 2019, certain reclassifications were made to previously reported amounts to conform to the current presentation. On the consolidated
statement  of  operations,  outbound  freight  previously  included  in  distribution,  distribution  center  expenses  previously  included  in  General  and  administrative,  and  depreciation  for
equipment used in warehouse operations were reclassified to Cost of goods sold. 2019, 2018 and 2017 reflect adjusted amounts in accordance with this accounting principle change. See
Note 2 to the Consolidated Financial Statements included herein for additional information on the accounting principle change.

  During the fifty-three weeks ended August 31, 2019, the Company combined Selling and Marketing within one financial statement line. All periods presented reflect this change.

32

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
   
   
   
     
   
 
   
   
   
     
   
 
 
   
   
   
     
   
 
 
   
   
   
     
   
 
   
   
   
     
   
 
 
   
   
   
     
   
 
 
   
   
   
     
   
 
   
   
   
     
   
   
   
 
 
   
   
   
     
   
 
   
   
   
     
   
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our Consolidated
Financial Statements and related notes included in Item 8 of this Report. In addition to historical information, the following discussion contains forward-
looking statements, including, but not limited to, statements regarding the Company’s expectation for future performance, liquidity and capital resources
that  involve  risks,  uncertainties  and  assumptions  that  could  cause  actual  results  to  differ  materially  from  the  Company's  expectations.  The  Company's
actual  results  may  differ  materially  from  those  contained  in  or  implied  by  any  forward-looking  statements.  Factors  that  could  cause  such  differences
include those identified below and those described in “Cautionary Note Regarding Forward-Looking Statements,” and in Item 1A “Risk Factors” of this
Report. The Company assumes no obligation to update any of these forward-looking statements.

Our fiscal year ends the last Saturday in August. Our fiscal years 2020 and 2018 ended August 29, 2020 and August 25, 2018, respectively, and
were each fifty-two week periods. Our fiscal year 2019 ended August 31, 2019 was a fifty-three week period. Our fiscal quarters are comprised of thirteen
weeks each, except for fifty-three week fiscal periods for the which the fourth quarter is comprised of fourteen weeks, and end on the thirteenth Saturday of
each quarter (fourteenth Saturday of the fourth quarter, when applicable). Our fiscal quarters for fiscal 2020 ended on November 30, 2019, February 29,
2020, May 30, 2020 and August 29, 2020.

Unless the context requires otherwise in this Report, the terms “we,” “us,” “our,” the “Company” and “Simply Good Foods” refer to The Simply

Good Foods Company and its subsidiaries.

Overview

The Simply Good Foods Company is a consumer packaged food and beverage company that aims to lead the nutritious snacking movement with
trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Our nutritious snacking platform
consists of the following core brands that specialize in providing products for consumers that follow certain nutritional philosophies, dietary approaches
and/or health-and-wellness trends: Atkins® for those following a low-carb lifestyle; and Quest® for consumers seeking to partner with a brand that makes
the foods they crave work for them, not against them, through a variety of protein-rich foods and beverages that also limit sugars and simple carbs. We
distribute our products in major retail channels, primarily in North America, including grocery, club and mass merchandise, as well as through e-commerce,
convenience, specialty and other channels. Our portfolio of nutritious snacking brands gives us a strong platform with which to introduce new products,
expand distribution, and attract new consumers to our products. Our platform also positions us to continue to selectively pursue acquisition opportunities of
brands in the nutritious snacking category.

To that end, in November 2019, we completed the acquisition of Quest Nutrition, LLC (“Quest”), a healthy lifestyle food company, for a cash
purchase price of approximately $1.0 billion (subject to customary adjustments) (the “Acquisition of Quest”). For more information, please see “Liquidity
and Capital Resources-Acquisition of Quest.”

Effective September 24, 2020, we sold the assets exclusively related to our SimplyProtein® brand of products for approximately $8.8 million of
consideration, including cash of $5.8 million and a note receivable for $3.0 million, to a newly formed entity led by our Canadian-based management team
who had been responsible for this brand prior to the sale transaction. In addition to purchasing these assets, the buyer assumed certain liabilities related to
the SimplyProtein brand’s business. The transaction enables management to focus its full time and our resources on its core Atkins® and Quest® branded
businesses and other strategic initiatives.

Effects of COVID-19

In  December  2019,  a  novel  coronavirus  disease,  or  COVID-19,  was  reported  and  in  January  2020,  the  World  Health  Organization,  or  WHO,
declared it a Public Health Emergency of International Concern. On February 28, 2020, the WHO raised its assessment of the COVID-19 threat from high
to very high at a global level due to the continued increase in the number of cases and affected countries, and on March 11, 2020, the WHO characterized
COVID-19 as a pandemic. On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act was signed into law. The CARES Act
provided  a  substantial  stimulus  and  assistance  package  intended  to  address  the  effect  of  the  COVID-19  pandemic,  including  tax  relief  and  government
loans,  grants  and  investments.  Additionally,  various  federal,  state  and  local  government-imposed  movement  restrictions  and  initiatives  have  been
implemented to reduce the global transmission of COVID-19, including reduced or eliminated food services, the closure of retailing establishments, the
promotion of social distancing and the adoption of remote working policies.

During  the  third  quarter  of  2020,  we  actively  engaged  with  the  various  elements  of  our  value  chain,  including  our  customers,  contract
manufacturers,  and  logistics  and  transportation  providers,  to  meet  demand  for  our  products  and  to  remain  informed  of  any  challenges  within  our  value
chain. Given the unpredictable nature of the COVID-19 pandemic and the initial surge in consumption, we increased finished goods inventory of some of
our key products. Based on information available to us as of the end of our fiscal year, we believe we will be able to deliver our products to meet customer
orders on a timely basis, and therefore, we expect our products will continue to be available for purchase

33

to meet consumer meal replacement and snacking needs for the foreseeable future. We continue to monitor customer and consumer demand, and intend to
adapt our plans as needed to continue to drive our business and meet our obligations during the evolving COVID-19 situation.

Additionally, in March 2020, we borrowed $25.0 million under our $75.0 million revolving credit facility, as a precautionary measure to ensure
ample financial flexibility in light of the spread of COVID-19 and the initial surge in demand. The Company used the proceeds of the Revolving Credit
Facility  to  meet  initial  elevated  customer  orders,  build  finished  goods  inventory  of  some  of  our  high  velocity  items,  to  support  working  capital  and  to
support  general  corporate  purposes.  Based  on  that  assessment  of  our  sources  of  liquidity  and  capital,  which  included  strong  realized  cash  flow  from
operations and no material collectability concerns regarding our customers' ability to pay, the $25.0 million borrowing under the revolving credit facility
was fully repaid in June 2020.

We  implemented  remote  work  arrangements  and  restricted  business  travel  in  mid-March,  and  to  date,  these  arrangements  have  not  materially
affected our ability to maintain our business operations, including the operation of financial reporting systems, internal control over financial reporting, and
disclosure  controls  and  procedures.  We  believe  our  lean  infrastructure,  which  allows  for  significant  flexibility,  speed-to-market  and  minimal  capital
investment,  has  enabled  us  to  adjust  our  expenditures  to  maintain  cash  flow  until  the  more  fulsome  reopening  of  the  U.S.  economy  and  the  associated
return of shopping behavior to more normal patterns and our brand benefits of active nutrition and weight management drive more better-for-you snacking
and meal replacement usage occasions.

Our  consolidated  results  of  operations  for  the  full  fiscal  year  ended  August  29,  2020  were  affected  by  changes  in  consumer  shopping  and
consumption  behavior  due  to  COVID-19.  After  the  brief  pantry  loading  period  in  mid-March  2020,  the  nutritional  snacking  category  saw  a  marked
decrease  in  shopping  trips  (particularly  in  the  mass  channel)  and  fewer  usage  occasions.  This  affected  our  portable  and  convenient  on-the-go  products,
especially  the  nutrition  and  protein  bar  portion  of  our  business  for  both  our  Atkins  and  Quest  brands.  As  home  confinement  restrictions  began  to  ease,
shopping trips steadily improved from their lowest point and consumer interest in weight management and active nutrition began to improve.

During the fourth fiscal quarter of 2020, the improvement in category trends plateaued. While our Quest brand has outperformed its portion of the
nutritious snaking segment, the performance of our Atkins brand, which is part of the weight management portion of the market, has remained slower due
to  the  temporary  softer  interest  in  weight  management  for  consumers,  fewer  on-the-go  usage  occasions  and  weakness  in  the  mass  channel  that  has
experienced reduced shopper traffic during the pandemic.

Based on the duration and severity of economic effects from the COVID-19 pandemic, including but not limited to stock market volatility, the
potential for (i) continued increased rates of reported cases of COVID-19, (ii) unexpected supply chain disruptions, (iii) changes to customer operations,
(iv) continued or additional changes in consumer purchasing and consumption behavior beyond those evidenced to date, and (v) the closure of customer
establishments, we remain uncertain of the ultimate effect COVID-19 could have on our business. We also believe the COVID-19 uncertainty will continue
during our 2021 fiscal year.

Please also see the information under Item 1A. “Risk Factors” for additional information regarding the risks of pandemics, such as COVID-19.

Restructuring and Related Charges

In May 2020, we announced certain restructuring activities in conjunction with the implementation of our future-state organization design, which
creates a fully integrated organization with our completed Acquisition of Quest. The new organization design became effective on August 31, 2020. These
restructuring plans primarily include workforce reductions and changes in management structure.

For the fifty-two week period ended August 29, 2020, we incurred $5.5 million of costs for these restructuring activities which have been included
within  General  and  administrative  on  the  Consolidated  Statements  of  Operations  and  Comprehensive  Income.  Overall,  we  expect  to  incur  a  total  of
approximately $8.1 million in restructuring costs, including the $5.5 million referenced above. The one-time termination benefits and employee severance
costs  are  to  be  paid  throughout  fiscal  2021  and  the  first  quarter  of  fiscal  2022.  As  of  August  29,  2020,  the  outstanding  restructuring  liability  was  $4.1
million.  Refer  to  Note  18,  Restructuring  and  Related  Charges,  of  our  Consolidated  Financial  Statements  included  herein  for  additional  information
regarding restructuring activities.

Change in Accounting Principle

During the fourth quarter ended August 31, 2019, we changed our accounting principle related to the presentation of third-party delivery costs
associated with shipping and handling activities previously included as operating expenses in Distribution in the Consolidated Statements of Operations
and Comprehensive Income. We now present these expenses within Cost of goods sold in the Consolidated Statements of Operations and Comprehensive
Income.

In connection with the change in accounting principle, we also changed our definition of shipping and handling costs to include costs paid to third-

party warehouse operators associated with delivering product to a customer, previously included in General and administrative,

34

and Depreciation and amortization of the assets at the third-party warehouse, previously included in Depreciation and amortization. Under the previous
definition of shipping and handling costs, we only included delivery costs in Distribution.

The  accounting  policy  change  was  applied  retrospectively  to  all  periods  presented  and  the  Consolidated  Statements  of  Operations  and
Comprehensive  Income  reflect  the  effect  of  this  accounting  principle  change  for  all  periods  presented.  Specifically,  amounts  presented  for  the  fifty-two
week  period  ended  August  25,  2018  have  been  adjusted  in  accordance  with  this  accounting  principle  change.  Refer  to  Note 2,  Change  in  Accounting
Principle, of our Consolidated Financial Statements included herein for additional information on the accounting principle change.

Our Reportable Segment

Following the Acquisition of Quest, our operations are organized into two operating segments, Atkins and Quest, which are aggregated into one
reporting segment, due to similar financial, economic and operating characteristics. The operating segments are also similar in the following areas: (a) the
nature of the products; (b) the nature of the production processes; (c) the methods used to distribute products to customers, (d) the type of customer for the
products, and (e) the nature of the regulatory environment. The recently announced restructuring and new organization design creates an efficient and fully
integrated organization that will continue to support and build multi-category nutritional snacking brands.

Key Financial Definitions

Net sales. Net sales consists primarily of product sales less the cost of promotional activities, slotting fees and other sales credits and adjustments,

including product returns.

Cost of goods sold. Cost of goods sold consists primarily of the costs we pay to our contract manufacturing partners to produce the products sold.
These costs include the purchase of raw ingredients, packaging, shipping and handling, warehousing, depreciation of warehouse equipment, and a tolling
charge for the contract manufacturer. Cost of goods sold includes products provided at no charge as part of promotions and the non-food materials provided
with customer orders.

Operating expenses. Operating expenses consist primarily of selling and marketing, general and administrative, depreciation and amortization,

and business transaction costs. The following is a brief description of the components of operating expenses:

•

•

•

•

•

•

Selling and marketing.  Selling  and  marketing  expenses  are  comprised  of  broker  commissions,  customer  marketing,  media  and  other  marketing
costs.

General  and  administrative.  General  and  administrative  expenses  are  comprised  of  expenses  associated  with  corporate  and  administrative
functions that support our business, including employee salaries, professional services, integration costs, restructuring costs, insurance and other
general corporate expenses.

Depreciation  and  amortization.  Depreciation  and  amortization  costs  consist  of  costs  associated  with  the  depreciation  of  fixed  assets  and
capitalized leasehold improvements and amortization of intangible assets.

Business transaction costs. Business transaction costs are comprised of legal, due diligence, consulting and accounting firm expenses associated
with the process of actively pursuing potential and completed business combinations, including the Acquisition of Quest.

Loss on impairment. Loss on impairment consist of impairment charges related to our brand intangible asset.

Loss (gain) in fair value change of contingent consideration - TRA liability. Loss or gain in fair value change of contingent consideration - TRA
liability charges relate to fair value adjustments of the Tax Receivable Agreement (the “TRA”) liability.

Results of Operations

In assessing the performance of our business, we consider a number of key performance indicators used by management and typically used by our
competitors, including the non-GAAP measures of Adjusted EBITDA and Adjusted Diluted Earnings Per Share. Because not all companies use identical
calculations, this presentation of Adjusted EBITDA and Adjusted Diluted Earnings Per Share may not be comparable to other similarly titled measures of
other companies. See “Reconciliation of Adjusted EBITDA” below for a reconciliation of Adjusted EBITDA to net income for each applicable period. See
“Reconciliation of Adjusted Diluted Earnings Per Share” below for a reconciliation of Adjusted Diluted Earnings Per Share to diluted earnings per share
for each applicable period.

35

Comparison of Results for the Fifty-Two Weeks Ended August 29, 2020 and the Fifty-Three Weeks Ended August 31, 2019

The  following  table  presents,  for  the  periods  indicated,  selected  information  from  our  consolidated  financial  results,  including  information

presented as a percentage of net sales:

(In thousands)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Selling and marketing

General and administrative

Depreciation and amortization

Business transaction costs

Loss on impairment

Loss in fair value change of contingent consideration - TRA liability

53-Weeks Ended

  August 29, 2020

  % of
Sales

52-Weeks Ended

  August 31, 2019

  % of
Sales

  $

816,641  

100.0 %   $

492,313  

60.3 %  

324,328  

39.7 %  

523,383  

100.0 %

305,978  

217,405  

58.5 %

41.5 %

94,469  

11.6 %  

106,251  

13.0 %  

15,259  

27,125  

3,000  

—  

1.9 %  

3.3 %  

0.4 %  

— %  

67,488  

61,972  

7,496  

7,107  

—  

533  

12.9 %

11.8 %

1.4 %

1.4 %

— %

0.1 %

Total operating expenses

246,104  

30.1 %  

144,596  

27.6 %

Income from operations

Other income (expense):

Interest income

Interest expense

Gain on settlement of TRA liability

Gain (loss) on foreign currency transactions

Other income

Total other expense

Income before income taxes

Income tax expense

Net income

Other financial data:

Adjusted EBITDA(1)

78,224  

9.6 %  

72,809  

13.9 %

1,516  

0.2 %  

(32,813)  

(4.0)%  

—  

658  

441  

— %  

0.1 %  

0.1 %  

3,826  

(13,627)  

1,534  

(452)  

196  

0.7 %

(2.6)%

0.3 %

(0.1)%

— %

(30,198)  

(3.7)%  

(8,523)  

(1.6)%

48,026  

13,326  

34,700  

5.9 %  

1.6 %  

4.2 %   $

64,286  

16,750  

47,536  

12.3 %

3.2 %

9.1 %

  $

  $

153,912  

18.8 %   $

98,719  

18.9 %

(1)

Adjusted EBITDA is a non-GAAP financial metric. See “Reconciliation of Adjusted EBITDA” below for a reconciliation of Adjusted EBITDA to net income for
each applicable period.

Net sales. Net sales of $816.6 million represented an increase of $293.3 million, or 56.0%, for the fifty-two week period ended August 29, 2020
compared to the fifty-three week period ended August 31, 2019. The net sales increase of 56.0% was primarily attributable to the Acquisition of Quest,
which  drove  54.8%  of  the  increase.  Atkins  brand  net  sales  increased  1.2%  driven  by  solid  e-commerce  sales  growth,  partially  offset  by  higher  trade
promotions,  the  approximately  2.0%  of  additional  contribution  to  full  year  sales  growth  related  to  the  fifty-third  week  in  the  prior  year  period,  and  the
effects of COVID-19 related movement restrictions and stay-at-home orders which resulted in lower on-the-go and away-from-home usage occasions for
our products.

Cost of goods sold. Cost of goods sold increased $186.3 million, or 60.9%, for the fifty-two week period ended August 29, 2020 compared to the
fifty-three week period ended August 31, 2019. The cost of goods sold increase was driven by sales volume growth primarily attributable to the Acquisition
of Quest, and the effect of the non-cash $7.5 million inventory step-up charge related to the Acquisition of Quest.

Gross profit. Gross profit increased $106.9 million, or 49.2%, for the fifty-two week period ended August 29, 2020 compared to the fifty-three
week period ended August 31, 2019. Gross profit decreased 180 basis points from 41.5% of net sales for the fifty-three week period ended August 31, 2019
to 39.7% of net sales for the fifty-two week period ended August 29, 2020. The decrease in gross margin was primarily the result of the non-cash $7.5
million inventory step-up charge and slightly lower gross profit margins of the Quest business.

36

 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
   
   
   
   
 
 
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
   
   
   
 
 
 
   
   
   
   
   
   
   
   
 
Operating expenses. Operating expenses increased $101.5 million, or 70.2%, for the fifty-two week period ended August 29, 2020 compared to

the fifty-three week period ended August 31, 2019 due to the following:

•

•

•

•

•

•

Selling and marketing. Selling and marketing expenses increased $27.0 million, or 40.0%, for the fifty-two  week  period  ended  August  29,
2020 compared to the fifty-three week period ended August 31, 2019. The increase was primarily related to the Acquisition of Quest of $25.9
million and an increase in e-commerce marketing investments of $1.3 million.

General  and  administrative.  General  and  administrative  expenses  increased $44.3 million,  or  71.5%,  for  the  fifty-two  week  period  ended
August 29, 2020 compared to the fifty-three week period ended August 31, 2019. The increase was primarily attributable to the Acquisition of
Quest of $40.8 million, Quest integration related costs of $10.7 million, restructuring charges of $5.5 million, and an increase in stock-based
compensation expense of $2.1 million.  These  increases  were  partially  offset  by  reduced  Atkins  brand  general  and  administrative  expenses
primarily due to lower incentive compensation.

Depreciation and amortization. Depreciation and amortization expenses increased $7.8 million for the fifty-two  week  period  ended  August
29, 2020 compared to the fifty-three week period ended August 31, 2019. The increase was primarily due to amortization for the intangible
assets recognized in the Acquisition of Quest of $6.9 million.

Business transaction costs. Business transaction costs increased $20.0 million for the fifty-two week period ended August 29, 2020 compared
to the fifty-three week period ended August 31, 2019. The $27.1 million incurred in the fifty-two week period ended August 29, 2020 was
comprised of expenses related to the Acquisition of Quest. The $7.1 million recorded in the fifty-three week period ended August 31, 2019
was comprised of both expenses relating to the Acquisition of Quest and other business development activities.

Loss on impairment. During the fourth quarter of fiscal 2020, we determined there were indicators of impairment related to the SimplyProtein
brand intangible asset. After performing a quantitative assessment of the brand intangible asset, which indicated its fair value exceeded its
carrying value, we recorded a loss on impairment of $3.0 million in the fifty-two week period ended August 29, 2020.

Loss in fair value change of contingent consideration - TRA liability. The fifty-three week period ended August 31, 2019 included a loss in
fair value change of contingent consideration of $0.5 million. The Income Tax Receivable Agreement (the “TRA”) liability was settled in full
in the first quarter of fiscal 2019.

Interest income. Interest income decreased $2.3 million for the fifty-two  week  period  ended  August  29,  2020  compared  to  the  fifty-two  week
period ended August 29, 2020 primarily due to $195.3 million of cash on hand being utilized for the Acquisition of Quest in the first quarter of fiscal year
2020.

Interest expense. Interest expense increased $19.2 million for the fifty-two week period ended August 29, 2020 compared to the fifty-three week

period ended August 31, 2019 primarily due to first quarter term loan funding of $460.0 million to partially finance the Acquisition of Quest.

Gain on settlement of TRA liability. We recorded a $1.5 million gain in connection with the settlement of the TRA liability in the fifty-three week
period  ended  August  31,  2019.  The  TRA  settlement  is  discussed  in  Note 10, Income Taxes,  of  our  Consolidated  Financial  Statements  included  in  this
Report.

Gain (loss) on foreign currency transactions. A gain of $0.7 million in foreign currency transactions was recorded for the fifty-two week period
ended August 29, 2020 compared to a foreign currency loss of $0.5 million for the fifty-three week period ended August 31, 2019. The variance relates to
changes in foreign currency rates related to our international operations.

Income tax expense. Income tax expense decreased $3.4 million for the fifty-two week period ended August 29, 2020 compared to the fifty-three
week period ended August 31, 2019. The decrease in our income tax expense was primarily driven by lower pre-tax book income, offset by the tax effects
of foreign earnings and the one-time tax effect of the settlement of the TRA liability during the fifty-three week period ended August 31, 2019, and other
permanent differences.

Net income. Net income was $34.7 million for the fifty-two week period ended August 29, 2020, a decrease of $12.8 million, or 27.0%, compared

to net income of $47.5 million for the fifty-three week period ended August 31, 2019.

Adjusted EBITDA. Adjusted EBITDA increased $55.2 million, or 55.9%, for the fifty-two week period ended August 29, 2020 compared to the
fifty-three  week  period  ended  August  31,  2019.  The  increase  was  primarily  due  to  the  Acquisition  of  Quest  and  modest  volume  growth  on  the  Atkins
brand. For a reconciliation of Adjusted EBITDA to its most directly comparable GAAP measure, see “Reconciliation of Adjusted EBITDA” below.

37

Comparison of Results for the Fifty-Three Weeks Ended August 31, 2019 and the Fifty-Two Weeks Ended August 25, 2018

The  following  table  presents,  for  the  periods  indicated,  selected  information  from  our  consolidated  financial  results,  including  information

presented as a percentage of net sales:

(In thousands)

Net sales

Cost of goods sold (1)

Gross profit

Operating expenses:

Selling and marketing (2)

General and administrative (1)

Depreciation and amortization (1)

Business transaction costs

Loss (gain) in fair value change of contingent consideration - TRA liability

Total operating expenses

Income from operations

Other income (expense):

Interest income

Interest expense

Gain on settlement of TRA liability

(Loss) gain on foreign currency transactions

Other income

Total other expense

Income before income taxes

Income tax expense (benefit)

Net income

Other financial data:

Adjusted EBITDA(3)

52-Weeks Ended

  August 31, 2019

  % of
Sales

52-Weeks Ended

  August 25, 2018

  % of
Sales

  $

523,383  

100.0 %   $

305,978  

58.5 %  

217,405  

41.5 %  

431,429  

100.0 %

251,063  

180,366  

58.2 %

41.8 %

67,488  

12.9 %  

61,972  

11.8 %  

7,496  

7,107  

533  

1.4 %  

1.4 %  

0.1 %  

144,596  

27.6 %  

59,092  

49,635  

7,498  

2,259  

(2,848)  

115,636  

13.7 %

11.5 %

1.7 %

0.5 %

(0.7)%

26.8 %

72,809  

13.9 %  

64,730  

15.0 %

3,826  

0.7 %  

—  

— %

(13,627)  

(2.6)%  

(12,551)  

(2.9)%

1,534  

(452)  

196  

0.3 %  

(0.1)%  

— %  

—  

97  

815  

— %

— %

0.2 %

(8,523)  

(1.6)%  

(11,639)  

(2.7)%

64,286  

12.3 %  

16,750  

47,536  

3.2 %  

9.1 %   $

53,091  

(17,364)  

70,455  

12.3 %

(4.0)%

16.3 %

98,719  

18.9 %   $

78,602  

18.2 %

  $

  $

(1)

(2)

(3)

During the fifty-three weeks ended August 31, 2019, certain reclassifications were made to previously reported amounts to conform to the current presentation. On the consolidated
statement of operations, outbound freight previously included in Distribution, distribution center expenses previously included in General and administrative, and depreciation for
equipment used in warehouse operations were reclassified to Cost of goods sold. Fiscal year 2018 reflects adjusted amounts in accordance with this accounting principle change. See
Note 2 to the consolidated financial statements included herein for additional information on the accounting principle change.

  During the fifty-three weeks ended August 31, 2019, the Company combined Selling and Marketing within one financial statement line. Fiscal year 2018 reflects adjusted amounts.
  Adjusted EBITDA is a non-GAAP financial metric. See “Reconciliation of Adjusted EBITDA” below for a reconciliation of Adjusted EBITDA to net income for each applicable period.

Net sales. Net sales for the fifty-three week period ended August 31, 2019 were $523.4 million compared to $431.4 million for the fifty-two week
period ended August 25, 2018. The net sales increase of 21.3% was driven by volume growth. Net price realization was a slight benefit, partially offset by a
shift in non-price related customer activity. The fifty-third week of fiscal 2019 was a 1.8% contribution to full year sales growth.

Cost of goods sold. Cost of goods sold for the fifty-three week period ended August 31, 2019 were $306.0 million compared to $251.1 million for
the fifty-two week period ended August 25, 2018. The cost of goods sold increase was driven by sales volume growth and increased distribution center
expenses. These increases were partially offset by logistics efficiencies.

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Gross profit. Gross profit decreased 30 basis points from 41.8% of net sales for the fifty-two week period ended August 25, 2018 to  41.5% of net
sales for the fifty-three week period ended August 31, 2019. Gross margin was effected by non-price related customer activity that was a shift from selling
and marketing expenses.

Operating  expenses.  Operating  expenses  for  the  fifty-three  week  period  ended  August  31,  2019  were  $144.6  million,  or  27.6%  of  net  sales,

compared to $115.6 million, or 26.8% of net sales, for the fifty-two week period ended August 25, 2018 due to the following:

•

•

•

•

•

Selling and marketing. Selling and marketing expenses increased $8.4 million, or 14.2%, for the fifty-three  week  period  ended  August  31,
2019 compared to the fifty-two week period ended August 25, 2018. The increase was primarily due to an increase in television media and e-
commerce investments, offset by a shift in non-price related customer activity.

General and administrative. General and administrative expenses increased $12.3 million,  or  24.9%, for the fifty-three  week  period  ended
August 31, 2019 compared to the fifty-two week period ended August 25, 2018. The increase was due to higher incentive compensation of
$5.3 million, internal resource investments of $3.3 million, and a legal settlement of $3.5 million.

Depreciation  and  amortization.  Depreciation  and  amortization  expenses  for  the  fifty-three  week  period  ended  August  31,  2019  were  flat
compared to the fifty-two week period ended August 25, 2018.

Business transaction costs. Business transaction costs increased $4.8 million for the fifty-three week period ended August 31, 2019 compared
to the fifty-two week period ended August 25, 2018. The increase was primarily due to the Acquisition of Quest, which was pending at the
end of the fifty-three week period ended August 31, 2019. The $2.3 million recorded in the fifty-two week period ended August 25, 2018 was
comprised of expenses related to business development activities.

Loss (gain) in fair value change of contingent consideration - TRA liability. The fifty-three week period ended August 31, 2019 included a
loss in fair value change of contingent consideration of $0.5 million. The $2.8 million gain in the fifty-two  week  period  ended  August  25,
2018 reflected the effect of the change in tax law in the prior year.

Interest income. Interest income increased $3.8 million for the fifty-three week period ended August 31, 2019 compared to the fifty-two  week
period ended August 25, 2018 due to our increased cash balance resulting from warrant exercises during the fifty-three week period ended August 31, 2019
and an increase in market interest rates.

Interest expense. Interest expense for the fifty-three week period ended August 31, 2019 was $13.6 million compared to $12.6 million  for  the

fifty-two week period ended August 25, 2018, and the increase was due to the changes in market interest rates.

(Loss) gain on foreign currency transactions. A loss of $0.5 million in foreign currency transactions was recorded for the fifty-two week period
ended August 25, 2018 compared to a foreign currency gain of $0.1 million for the fifty-two week period ended August 25, 2018. The change relates to
changes in foreign currency rates related to international operations.

Income tax expense (benefit). Income tax expense for the fifty-three week period ended August 31, 2019 was $16.8 million compared to income
tax benefit of $17.4 million for the fifty-two week period ended August 25, 2018. The increase in our income tax expense is primarily attributed to the one-
time benefit of $29.0 million related to the tax law change and remeasurement of deferred tax liabilities recorded in the fifty-two week period ended August
25, 2018, which did not apply for the fifty-three week period ended August 31, 2019.

Net  income.  Net  income  was  $47.5  million  for  the  fifty-three  week  period  ended  August  31,  2019,  a  decrease  of  $22.9  million,  or  32.5%,

compared to net income of $70.5 million for the fifty-two week period ended August 25, 2018.

Adjusted EBITDA. Adjusted EBITDA for the fifty-three week period ended August 31, 2019 was $98.7 million compared to $78.6 million for the
fifty-two  week  period  ended  August  25,  2018.  For  a  reconciliation  of  Adjusted  EBITDA  to  its  most  directly  comparable  GAAP  measure,  see
“Reconciliation of Adjusted EBITDA” below.

Reconciliation of Adjusted EBITDA

Adjusted EBITDA.  Adjusted  EBITDA  is  a  non-GAAP  financial  measure  commonly  used  in  our  industry  and  should  not  be  construed  as  an
alternative to net income as an indicator of operating performance or as an alternative to cash flow provided by operating activities as a measure of liquidity
(each  as  determined  in  accordance  with  GAAP).  Simply  Good  Foods  defines  Adjusted  EBITDA  (earnings  before  interest,  tax,  depreciation,  and
amortization)  as  net  income  before  interest  income,  interest  expense,  income  tax  expense,  depreciation  and  amortization  with  further  adjustments  to
exclude the following items: business transaction costs, stock-based compensation expense, inventory step-up, integration costs, restructuring costs, non-
core legal costs, loss in fair value change of contingent consideration - TRA liability, gain on settlement of TRA liability and other non-core expenses. The
Company believes that the inclusion of these supplementary adjustments in presenting Adjusted EBITDA, when used in conjunction with net income, are
appropriate to provide additional information to investors, and management of the Company uses Adjusted EBITDA to supplement net income because it
reflects more accurately operating results of the

39

on-going operations, enhances the overall understanding of past financial performance and future prospects and allows for greater transparency with respect
to the key metrics the Company uses in its financial and operational decision making. The Company also believes that Adjusted EBITDA is frequently
used by securities analysts, investors and other interested parties in the evaluation of companies in its industry. Adjusted EBITDA may not be comparable
to other similarly titled captions of other companies due to differences in the non-GAAP calculation.

The following unaudited tables below provide a reconciliation of Adjusted EBITDA to its most directly comparable GAAP measure, which is net
income, for the fifty-two week period ended August 29, 2020, the fifty-three week period ended August 31, 2019, and the fifty-two week period ended
August 25, 2018:

Adjusted EBITDA Reconciliation:

(In thousands)

Net income

Interest expense

Interest income

Income tax expense (benefit)

Depreciation and amortization

EBITDA

Business transaction costs

Stock-based compensation expense

Inventory step-up

Integration of Quest

Restructuring

Non-core legal costs

Loss (gain) in fair value change of contingent consideration - TRA liability

Gain on settlement of TRA

Other (1)

Adjusted EBITDA

52-Weeks Ended

53-Weeks Ended

52-Weeks Ended

  August 29, 2020

  August 31, 2019

  August 25, 2018

  $

34,700   $

47,536   $

32,813  

(1,516)  

13,326  

16,007  

95,330  

27,125  

7,636  

7,522  

10,742  

5,527  

718  

—  

—  

(688)  

13,627  

(3,826)  

16,750  

7,644  

81,731  

7,107  

5,501  

—  

—  

22  

4,851  

533  

(1,534)  

508  

  $

153,912   $

98,719   $

70,455

12,551

(301)

(17,364)

7,672

73,013

2,259

4,029

—

—

631

1,314

(2,848)

—

204

78,602

(1) Other items consist principally of exchange impact of foreign currency transactions, frozen licensing media and other expenses.

Reconciliation of Adjusted Diluted Earnings Per Share

Adjusted Diluted Earnings Per Share. Adjusted Diluted Earnings Per Share is a non-GAAP financial measure commonly used in our industry
and should not be construed as an alternative to diluted earnings per share as an indicator of operating performance. Simply Good Foods defines Adjusted
Diluted  Earnings  Per  Share  as  diluted  earnings  per  share  before  depreciation  and  amortization,  business  transaction  costs,  stock-based  compensation
expense, inventory step-up, integration costs, restructuring costs, non-core legal costs, change in fair value of contingent consideration - TRA liability, gain
on  settlement  of  TRA  liability  and  other  non-core  expenses,  on  a  theoretical  tax  effected  basis  of  such  adjustments  at  an  assumed  statutory  rate  and
adjusting for the effects of the Tax Cuts and Job Act tax reform. The Company believes that the inclusion of these supplementary adjustments in presenting
Adjusted  Diluted  Earnings  per  Share,  when  used  in  conjunction  with  diluted  earnings  per  share,  are  appropriate  to  provide  additional  information  to
investors, and management of the Company uses Adjusted Diluted Earnings Per Share to supplement diluted earnings per shares because it reflects more
accurately operating results of the on-going operations, enhances the overall understanding of past financial performance and future prospects and allows
for greater transparency with respect to the key metrics the Company uses in its financial and operational decision making. The Company also believes that
Adjusted Diluted Earnings per Share is frequently used by securities analysts, investors and other interested parties in the evaluation of companies in its
industry. Adjusted Diluted Earnings per Share may not be comparable to other similarly titled captions of other companies due to differences in the non-
GAAP calculation.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  unaudited  tables  below  provide  a  reconciliation  of  Adjusted  Diluted  Earnings  Per  Share  to  its  most  directly  comparable  GAAP
measure, which is diluted earnings per share, for the fifty-two week period ended August 29, 2020, the fifty-three week period ended August 31, 2019, and
the fifty-two week period ended August 25, 2018:

Adjusted Diluted Earnings Per Share Reconciliation:

  August 29, 2020

  August 31, 2019

  August 25, 2018

52-Weeks Ended

53-Weeks Ended

52-Weeks Ended

Diluted earnings per share

  $

0.35   $

0.56   $

Depreciation and amortization

Business transaction costs

Stock-based compensation expense

Inventory step-up

Integration of Quest

Restructuring

Non-core legal costs

Loss (gain) in fair value change of contingent consideration - TRA liability

Gain on settlement of TRA liability

Tax Cuts and Jobs Act tax benefit

Other (1)

Rounding (2)

Adjusted diluted earnings per share

  $

0.12  

0.20  

0.06  

0.06  

0.08  

0.04  

0.01  

—  

—  

—  

(0.01)  

—  

0.91   $

0.07  

0.06  

0.05  

—  

—  

—  

0.04  

—  

(0.01)  

—  

—  

—  

0.77   $

0.96

0.08

0.02

0.04

—

—

0.01

0.01

(0.03)

—

(0.42)

—

—

0.67

(1) Other items consist principally of exchange impact of foreign currency transactions, frozen licensing media and other expenses.
(2) Adjusted Diluted Earnings Per Share amounts are computed independently for each quarter. Therefore, the sum of the quarterly Adjusted Diluted Earnings Per Share

amounts may not equal the year to date Adjusted Diluted Earnings Per Share amounts due to rounding.

Liquidity and Capital Resources

Overview

We have historically funded our operations with cash flow from operations and, when needed, with borrowings under our credit facilities. Our

principal uses of cash have been debt service, working capital and the Acquisition of Quest.

We had $95.8 million in cash and cash equivalents as of August 29, 2020.  We  believe  our  sources  of  liquidity  and  capital  will  be  sufficient  to
finance our continued operations, growth strategy and additional expenses we expect to incur for at least the next twelve months. As circumstances warrant,
we may issue debt and/or equity securities from time to time on an opportunistic basis, dependent upon market conditions and available pricing. We make
no assurance that we can issue and sell such securities on acceptable terms or at all.

Debt and Credit Facilities

On July 7, 2017, we entered into a credit agreement with Barclays Bank PLC and other parties (as amended to date, the "Credit Agreement"). The
Credit Agreement provides for (i) a term facility of $200.0 million (“Term Facility”) with a seven-year maturity and (ii) a revolving credit facility of up to
$75.0 million (the “Revolving Credit Facility”) with a five-year maturity. Substantially concurrent with the consummation of the Acquisition of Atkins, the
full $200.0 million of the Term Facility (the “Term Loan”) was drawn. The interest rate per annum is based on either (i) a base rate equaling the higher of
(a) the “prime rate”, (b) the federal funds effective rate plus 0.50% and (c) the Euro-currency rate applicable for an interest period of one month plus 1.00%
plus (x) 3.00% margin for Term Loan or (y) 2.00% margin for Revolving Credit Facility, or (ii) London Interbank Offered Rate (“LIBOR”) adjusted for
statutory reserve requirements, plus (x) 4.00% margin for the Term Loan subject to a floor of 1.00% or (y) 3.00% margin for the Revolving Credit Facility.
As security for the payment or performance of its debt, we have pledged certain equity interests in its subsidiaries.

On March 16, 2018 (the “Amendment Date”), we entered into an amendment (the “Repricing Amendment”) to the Credit Agreement. As a result
of the Repricing Amendment, the interest rate on the Term Loan was reduced and, as of the Amendment Date, such loans had an interest rate equal to, at
our option, either LIBOR plus an applicable margin of 3.50% or a base rate plus an applicable margin of 2.50%. The Repricing Amendment did not change
the interest rate on the Revolving Credit Facility. The Revolving Credit Facility continued to bear interest based upon our consolidated net leverage ratio as
of the last financial statements delivered to the administrative agent. No additional debt was incurred, or any proceeds received, in connection with the
Repricing Amendment. The incremental fees paid to the administrative

41

 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
agent are reflected as additional debt discount and are amortized over the terms of the long-term financing agreements using the effective-interest method.

On November 7, 2019, we entered into an amendment (the “Incremental Facility Amendment”) to the Credit Agreement to increase the principal
borrowed on the Term Facility by $460.0 million. The Term Facility together with the incremental borrowing make up the Initial Term Loans (as defined in
the Incremental Facility Amendment) and as of the Amendment No. 2 Effective Date (as defined in the Incremental Facility Amendment), the Initial Term
Loans bear interest at a rate equal to, at our option, either LIBOR plus an applicable margin of 3.75% or a base rate plus an applicable margin of 2.75%.
The Incremental Facility Amendment was executed to partially finance the Acquisition of Quest. No amounts under the Term Facility were repaid as a
result of the execution of the Incremental Facility Amendment.

The Applicable Rate per annum applicable to the loans under the Credit Agreement Amendment is, with respect to any Initial Term Loan that is an
ABR Loan (as defined in the Credit Agreement), 2.75% per annum, and with respect to any Initial Term Loan that is a Eurodollar Loan, 3.75% per annum.
The incremental term loans will mature on the maturity date applicable to the Initial Term Loans, which date is July 7, 2024.

The Credit Agreement contains certain financial and other covenants that limit our ability to, among other things, incur and/or undertake asset
sales  and  other  dispositions,  liens,  indebtedness,  certain  acquisitions  and  investments,  consolidations,  mergers,  reorganizations  and  other  fundamental
changes, payment of dividends and other distributions to equity and warrant holders, and prepayments of material subordinated debt, in each case, subject
to customary exceptions materially consistent with credit facilities of such type and size. The Revolving Credit Facility has a maximum total net leverage
ratio equal to or less than 6.25:1.00 (with a reduction to 6.00:1.00 on the third anniversary of the closing date of the credit facilities) contingent on credit
extensions in excess of 30% of the total amount of commitments available under the Revolving Credit Facility. Any failure to comply with the restrictions
of the credit facilities may result in an event of default. The Company was in compliance with all financial covenants as of August 29, 2020 and August 31,
2019, respectively.

As of August 29, 2020, the outstanding balances of the Term Facility was $606.5 million. We are not required to make principal payments on the
Term Facility over the twelve months following the period ended August 29, 2020.  During  the  third  fiscal  quarter  of  2020,  we  borrowed  $25.0 million
under the Revolving Credit Facility. This was a precautionary measure to preserve financial flexibility and to maintain liquidity in response to the spread of
COVID-19 and uncertainty around consumer behavior. We used the proceeds of the Revolving Credit Facility to meet initial elevated customer orders in
response to COVID-19, build finished goods inventory of some of its high velocity items, support working capital and support general corporate purposes.
In the fourth fiscal quarter of 2020, we repaid the $25.0 million borrowing under the Revolving Credit Facility. The Company may repay borrowings under
the Revolving Credit Facility at any time without penalty. As of August 29, 2020, there were no amounts drawn against the Revolving Credit Facility.

Public Equity Offering

On October 9, 2019, we completed an underwritten public offering of 13,379,205 shares of our common stock at a price to the public of $26.35
per share. We paid underwriting discounts and commissions of $0.19 per share resulting in net proceeds to us of $26.16 per share, or approximately $350.0
million (the “Offering”). We paid $0.8 million  for  legal,  accounting  and  registrations  fees  related  to  the  Offering.  The  net  proceeds  were  used  to  pay  a
portion of the purchase price and related fees and expenses for the Acquisition of Quest.

Acquisition of Quest

On August 21, 2019, our wholly-owned subsidiary Simply Good Foods USA, Inc., formerly known as Atkins Nutritionals, Inc. (“Simply Good
USA”)  entered  into  a  Stock  and  Unit  Purchase  Agreement  (the  "Purchase  Agreement")  with  VMG  Voyage  Holdings,  LLC,  VMG  Tax-Exempt  II,  L.P.,
Voyage  Employee  Holdings,  LLC,  and  other  sellers,  as  defined  in  the  Purchase  Agreement,  to  acquire  Quest,  a  healthy  lifestyle  food  company.  On
November  7,  2019,  pursuant  to  the  Purchase  Agreement,  Simply  Good  USA  completed  the  Acquisition  of  Quest,  for  a  cash  purchase  price  of
approximately $1.0 billion, subject to customary post-closing adjustments.

The Acquisition of Quest was funded through a combination of cash, equity and debt financing. Total consideration paid on the closing date was
$988.9 million.  Cash  sources  of  funding  included  $195.3 million  of  cash  on  hand,  net  proceeds  of  approximately  $350.0 million  from  an  underwritten
public offering of common stock, and $443.6 million in new term loan debt. In the third fiscal quarter of 2020, we received a post-closing release from
escrow  of  approximately  $2.1  million  related  to  net  working  capital  adjustments,  resulting  in  a  total  net  consideration  paid  of  $986.8  million  as  of
August 29, 2020. Business transaction costs within the Consolidated Statements of Operations and Comprehensive Income for fifty-two week period ended
August 29, 2020 was $27.1 million, which included $14.5 million of transaction advisory fees related to the Acquisition of Quest, $3.2 million of banker
commitment fees, $6.1 million of non-deferrable debt issuance costs related to the incremental term loan, and $3.3 million of other costs, including legal,
due diligence, and accounting fees.

Equity Warrants

From August 26, 2018 through October 5, 2018, public warrants to purchase an aggregate of 9,866,451 shares of common stock were exercised

for cash at an exercise price of $11.50 per share, resulting in aggregate gross proceeds of $113.5 million.

42

On October 4, 2018, we delivered a notice for the redemption (the “Redemption Notice”) of all of our public warrants that remained unexercised
immediately  after  November  5,  2018.  Exercises  of  public  warrants  following  the  Redemption  Notice  were  required  to  be  done  on  a  cashless  basis.
Accordingly, holders were no longer permitted to exercise public warrants in exchange for payment in cash of $11.50 per share. Instead, a holder exercising
a public warrant was deemed to have paid the $11.50 per share exercise price by the surrender of 0.61885 of a share of common stock that the holder would
have been entitled to receive upon a cash exercise of each public warrant. Exercising holders received 0.38115 of a share of common stock for each public
warrant  surrendered  for  exercise.  Following  the  Redemption  Notice,  3,499,639  public  warrants  were  exercised  on  a  cashless  basis.  An  aggregate
of 1,333,848 shares of common stock were issued in connection with these exercises of the public warrants. All remaining public warrants were redeemed
as of November 5, 2018 for an immaterial amount.

As of August 29, 2020, our private warrants to purchase 6,700,000 shares of common stock remain outstanding.

Cash Flows

The following table sets forth the major sources and uses of cash for each of the periods set forth below (in thousands):

(in thousands)

Net cash provided by operating activities

Net cash used in investing activities

Net cash provided by (used in) financing activities

53-Weeks Ended

52-Weeks Ended

52-Weeks Ended

  August 29, 2020

  August 31, 2019

  August 25, 2018

  $

  $

  $

58,921   $

(983,994)   $

754,652   $

73,042   $

(1,787)   $

83,376   $

61,038

(3,513)

(1,587)

Operating activities. Our net cash provided by operating activities decreased $14.1 million to $58.9 million for the fifty-two week period ended
August 29, 2020 compared to $73.0 million for the fifty-three week period ended August 31, 2019. The decrease in cash provided by operating activities
was primarily driven by significant business transaction and integration costs as well as changes in working capital. The decrease was partially offset by
increased cash from operations related to the Acquisition of Quest.

Our  net  cash  provided  by  operating  activities  was  $73.0 million  for  the  fifty-three  week  period  ended  August  31,  2019,  an  increase  of  $12.0
million compared to net cash used in operating activities of $61.0 million for the fifty-two week period ended August 25, 2018. The increase was primarily
driven by higher income before taxes.

Investing activities. Our  net  cash  used  in  investing  activities  increased  to  $984.0 million for the fifty-two  week  period  ended  August  29,  2020
compared  to  $1.8 million  of  net  cash  used  in  investing  activities  for  the  fifty-three  week  period  ended  August  31,  2019.  The  increase  in  cash  used  in
investing activities was primarily due to the Acquisition of Quest of $982.1 million, net of cash acquired.

Our net cash used in investing activities was $1.8 million for the fifty-three week period ended August 31, 2019, which was a decrease of $1.7
million compared to the investing activities for the fifty-two week period ended August 25, 2018. The  decrease  in  cash  used  in  investing  activities  was
primarily the result of a payment for a working capital adjustment of $1.8 million to the former owners of Atkins in the prior period.

Financing  activities.  Our  net  cash  provided  by  financing  activities  was  $754.7  million  for  the  fifty-two  week  period  ended  August  29,  2020
compared to $83.4 million for the fifty-three week period ended August 31, 2019. Net cash provided by financing activities for the fifty-two week period
ended August 29, 2020 includes gross proceeds of $352.5 million from the Offering offset by issuance costs of $3.3 million, proceeds of $460.0 million
from the Term Facility borrowing related to the Incremental Facility Amendment offset by issuance costs of $8.2 million, and $25.0 million of proceeds
from the borrowing under the Revolving Credit Facility. The cash provided by financing activities for the fifty-two week period ended August 29, 2020
was offset by $50.0 million  of  principal  payments  on  the  Term  Facility,  an  increase  of  $48.0 million  compared  to  the  prior  year,  and  $25.0  million  of
repayments  of  the  Revolving  Credit  Facility.  Our  net  cash  provided  by  financing  activities  for  the  fifty-three  week  period  ended  August  31,  2019 also
included $113.5 million of cash received from warrant exercises, and was partially offset by the payment of the TRA liability of $26.5 million and debt
principal payments of $2.0 million on the Term Facility

Our net cash provided by financing activities was $83.4 million for the fifty-three week period ended August 31, 2019, compared to net cash used
in financing activities of $1.6 million for the fifty-two week period ended August 25, 2018. Net cash provided by financing activities for the fifty-three
week period ended August 31, 2019 included $113.5 million of cash received from warrant exercises, and was partially offset by the payment of the TRA
liability of $26.5 million, repurchases of common stock of $2.1 million and debt principal payments of $2.0 million. Debt principal payments for the fifty-
two week period ended August 25, 2018 were $1.5 million.

43

 
 
 
 
Off-Balance Sheet Arrangements

As of August 29, 2020, we had no material off-balance sheet arrangements that have or are reasonably likely to have a current or future material
effect  on  our  financial  condition,  changes  in  financial  condition,  income  or  expenses,  results  of  operations,  liquidity,  capital  expenditures  or  capital
resources.

Contractual Obligations

The  Company's  contractual  obligations  are  related  to  its  Credit  Agreement  and  its  finance  and  operating  leases.  On  November  7,  2019,  the
Company entered the Incremental Facility Amendment to increase the principal borrowed under the Term Facility by $460.0 million. As a result of the
Acquisition of Quest, the Company obtained additional lease obligations.

Our expected contractual obligations related to our debt and leases as of August 29, 2020 are included in the table below.

Payments due by period

(In thousands)

Total

Year 1

Years 2-3

Years 4-5

Thereafter

Long-term debt obligations

  $

606,500   $

—   $

—   $

606,500   $

Interest

Operating leases(1)

Finance leases(2)

Total

130,609  

33,455  

1,049  

33,789  

5,697  

313  

67,486  

8,763  

591  

29,334  

7,981  

145  

  $

771,613   $

39,799   $

76,840   $

643,960   $

—

—

11,014

—

11,014

_______________
(1) As of August 29, 2020, we had entered into a lease with estimated total minimum future lease payments of $32.2 million over a 10.0-year minimum lease term that had
not yet commenced. Because the lease has not yet commenced, it is excluded from the contractual obligations above. We expect the lease to commence in fiscal year
2021.

(2) Finance lease payments include both the principal and interest portions of the payments.

Critical Accounting Policies, Judgments and Estimates

General

Our  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  U.S.  While  the
majority  of  our  revenue,  expenses,  assets  and  liabilities  are  not  based  on  estimates,  there  are  certain  accounting  principles  that  requires  management  to
make estimates regarding matters that are uncertain and susceptible to change. Critical accounting policies are defined as those policies that are reflective
of  significant  judgments,  estimates  and  uncertainties,  which  could  potentially  result  in  materially  different  results  under  different  assumptions  and
conditions.  Management  regularly  reviews  the  estimates  and  assumptions  used  in  the  preparation  of  the  financial  statements  for  reasonableness  and
adequacy.  Our  significant  accounting  policies  are  discussed  in  Note  3,  Summary  of  Significant  Accounting  Policies,  of  our  Consolidated  Financial
Statements  in  this  filing;  however,  the  following  discussion  pertains  to  accounting  policies  we  believe  are  most  critical  to  the  portrayal  of  its  financial
condition and results of operations and that require significant, difficult, subjective or complex judgments. Other companies in similar businesses may use
different estimation policies and methodologies, which may affect the comparability of our financial condition, results of operations and cash flows to those
of other companies.

Revenue Recognition

We  recognize  revenue  when  performance  obligations  under  the  terms  of  a  contract  with  its  customer  are  satisfied.  We  have  determined  that
fulfilling and delivering products is a single performance obligation. Revenue is recognized at the point in time when we have satisfied our performance
obligation and the customer has obtained control of the products. This generally occurs when the product is delivered to or picked up by our customer
based on applicable shipping terms, which is typically within 30 days.

Revenue  is  measured  as  the  amount  of  consideration  expected  to  be  received  in  exchange  for  fulfilled  product  orders,  including  estimates  of
variable consideration. The most common forms of variable consideration include trade promotions, such as consumer incentives, coupon redemptions and
other marketing activities, allowances for unsaleable product, and any additional amounts where a distinct good or service cannot be identified or the value
cannot be reasonably estimated. Estimates of variable consideration are made using various information including historical data on performance of similar
trade  promotional  activities,  market  data  from  IRI,  and  our  best  estimate  of  current  activity.  Revisions  can  include  changes  for  consideration  paid  to
customers that lack sufficient evidence to support a distinct good or service assertion, or for which a reasonably estimable fair value cannot be determined,
primarily  related  to  our  assessments  of  cooperative  advertising  programs.  We  review  these  estimates  regularly  and  makes  revisions  as  necessary.
Uncertainties related to the estimate of variable consideration are resolved in a short time frame and do not require any additional constraint on variable
consideration. Adjustments to variable consideration have historically been insignificant.

44

 
 
 
 
 
 
 
 
 
 
Although some payment terms may be more extended, the majority of our payment terms are less than 60 days. As a result, we do not have any

material significant payments terms as payment is received shortly after the time of sale.

While our revenue recognition does not involve significant judgment, it represents a key accounting policy.

Trade Promotions

We offer trade promotions through various programs to customers and consumers. Trade promotions include discounts, rebates, slotting and other
marketing activities. Trade promotions are recorded as a reduction to net sales with a corresponding reduction to accounts receivable at the time of revenue
recognition for the underlying sale. The recognition of trade promotions requires management to make estimates regarding the volume of incentive that will
be redeemed and their total cost. These estimates are made using various information including historical data on performance of similar trade promotional
activities, market data from IRI, and the Company's best estimates of current activity. Our consolidated financial statements could be materially affected if
the actual promotion rates are different from the estimated rates.

As of August 29, 2020 and August 31, 2019, the allowance for trade promotions was $25.2 million and $10.3 million, respectively. Differences
between  estimated  expense  and  actual  redemptions  are  recognized  as  a  change  in  management  estimate  in  a  subsequent  period.  These  differences  have
historically been insignificant.

Business Combination

On November 7, 2019, pursuant to the Purchase Agreement, we completed the Acquisition of Quest for a cash purchase price of approximately
$1.0  billion,  subject  to  customary  post-closing  adjustments.  The  Acquisition  of  Quest  was  accounted  for  using  the  acquisition  method  of  accounting
prescribed by Accounting Standard Codification ("ASC") Topic 805, Business Combinations (“ASC 805”), whereby the results of operations, including the
revenues and earnings of Quest, are included in the financial statements from the date of acquisition. Additionally, assets acquired and liabilities assumed
were recognized at their fair values based on widely accepted valuation techniques in accordance with ASC Topic 820, Fair Value Measurements, as of the
closing date. Significant judgment is required to determine the fair value of certain tangible and intangible assets. The process for estimating fair values
requires the use of significant estimates, assumptions and judgments, including determining the timing and estimates of future cash flows and developing
appropriate discount rates. ASC 805 establishes a measurement period to provide companies with a reasonable amount of time to obtain the information
necessary to identify and measure various items in a business combination and cannot extend beyond one year from the acquisition date. Measurement
period adjustments are recognized in the reporting period in which the adjustments are determined and calculated as if the accounting had been completed
as of acquisition date. We expect to complete the final fair value determination of the assets acquired and liabilities assumed as soon as practicable within
the measurement period, but not to exceed one year from the acquisition date.

Goodwill and Other Intangible Assets

Goodwill  and  indefinite-lived  intangible  assets  are  not  amortized,  but  instead  are  tested  for  impairment  at  least  annually,  or  more  frequently  if
indicators of impairment exist. We conduct our annual impairment tests at the beginning of the fourth fiscal quarter. The process of evaluating goodwill and
indefinite lived intangibles for impairment is subjective and requires significant judgment at many points during the analysis.

We assess goodwill and indefinite-lived intangible assets using either a qualitative or quantitative approach to determine whether it is more likely
than  not  that  the  fair  values  of  the  reporting  units  are  less  than  their  carrying  amounts.  The  qualitative  assessment  evaluates  factors  including  macro-
economic  conditions,  industry-specific  and  company-specific  considerations,  legal  and  regulatory  environments,  and  historical  performance.  If  we
determine  that  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  value,  a  quantitative  assessment  is  performed.
Otherwise,  no  further  assessment  is  required.  The  quantitative  approach  compares  the  estimated  fair  value  of  the  reporting  unit  to  its  carrying  amount,
including goodwill. Impairment is indicated if the estimated fair value of the reporting unit is less than the carrying amount of the reporting unit, and an
impairment charge is recognized for the differential.

For fiscal year 2020, we elected to perform both qualitative and quantitative assessments of goodwill and indefinite-lived intangible assets. The
inputs and assumptions used require considerable management judgment and are based on expectations of future operating performance. During the fourth
quarter of fiscal 2020, we determined there were indicators of impairment related to the SimplyProtein brand intangible asset. Therefore, we performed a
quantitative assessment of our brand intangible asset, which indicated the fair value exceeded the carrying value, resulting in a loss on impairment of $3.0
million in the fifty-two week period ended August 29, 2020.  There  were  no  impairment  charges  related  to  goodwill  in  the  fifty-two week period ended
August 29, 2020. Additionally, for fiscal year 2019, we elected to perform quantitative assessments of goodwill and indefinite-lived intangible assets. No
impairment charges related to goodwill or indefinite-lived intangibles were recognized in the fifty-three week period ended August 31, 2019.

We  performed  qualitative  assessments  of  goodwill  and  indefinite-lived  intangible  assets  for  fiscal  year  2018.  The  qualitative  assessments

determined that it was more likely than not the reporting unit, brands and trademarks had a fair value in excess of their carrying

45

value. Accordingly, no further impairment assessment was necessary, and no impairment charges related to goodwill or indefinite-lived intangibles were
recognized in the fifty-two week period ended August 25, 2018.

We  also  have  intangible  assets  that  have  determinable  useful  lives,  consisting  primarily  of  customer  relationships,  proprietary  recipes  and
formulas, licensing agreements, and software and website development costs. Costs of these finite-lived intangible assets are amortized on a straight-line
basis  over  their  estimated  useful  lives.  Finite-lived  intangible  assets  are  tested  for  impairment  when  events  or  circumstances  indicated  that  the  carrying
amount may not be recoverable. For the fiscal years ended August 29, 2020, August 31, 2019 or August 25, 2018,  there  were  no  impairments  recorded
related to finite-lived intangible assets.

Income Taxes

We  are  subject  to  income  taxes  in  the  United  States  and  numerous  other  jurisdictions.  Significant  judgment  is  required  in  determining  our

provision for income tax, including evaluating uncertainties in the application of accounting principles and complex tax laws.

Income taxes include federal, state and foreign taxes currently payable and deferred taxes arising from temporary differences between income for
financial  reporting  and  income  tax  purposes.  Deferred  tax  assets  and  liabilities  are  determined  based  on  the  differences  between  the  financial  statement
balances and the tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The effect
on deferred tax assets and liabilities of a change in tax rates is recognized in income in the year that includes the enactment date. Valuation allowances are
established when necessary to reduce deferred tax assets to amounts expected to be realized. Significant management judgment is required in determining
the effective tax rate, evaluating tax positions and determining the net realizable value of deferred tax assets.

New Accounting Pronouncements

The  adoption  of  ASC  Topic  842  resulted  in  a  change  to  our  lease  accounting  policy,  as  discussed  in  Note  11  of  our  Consolidated  Financial
Statements  included  herein.  Refer  to  Note 3, Summary  of  Significant  Accounting  Policies,  of  our  Consolidated  Financial  Statements  in  this  Report  for
further information regarding recently issued accounting standards.

Item 7A.    Quantitative and Qualitative Disclosures About Market Risk

Our future income, cash flows and fair values relevant to financial instruments are dependent upon prevalent market interest rates. Market risk

refers to the risk of loss from adverse changes in market prices and interest rates.

COVID-19. The current COVID-19 outbreak situation remains dynamic and subject to rapid and possibly material change, including but not

limited to changes that may materially affect the operations of our customers and supply chain partners, which ultimately could result in material negative
effects on our business and results of operations. Refer to Item 1A, Risk Factors. for additional discussion of our risks associated pandemics, epidemics or
disease outbreaks, such as COVID-19.

Interest  rate  risk.  We  are  subject  to  interest  rate  risk  in  connection  with  borrowing  based  on  a  variable  interest  rate.  Derivative  financial
instruments,  such  as  interest  rate  swap  agreements  and  interest  rate  cap  agreements,  may  be  used  for  the  purpose  of  managing  fluctuating  interest  rate
exposures that exist from our variable rate debt obligations that are expected to remain outstanding. Interest rate changes do not affect the market value of
such  debt,  but  could  affect  the  amount  of  our  interest  payments,  and  accordingly,  our  future  earnings  and  cash  flows,  assuming  other  factors  are  held
constant.  Assuming  average  variable  rate  debt  levels  during  the  year,  a  1%  increase  in  interest  rates  would  have  increased  interest  expense  by
approximately $6.4 million for the fifty-two week period ended August 29, 2020.

Foreign currency risk. We  are  exposed  to  changes  in  currency  rates  as  a  result  of  investments  in  foreign  operations  and  revenue  generated  in
currencies other than U.S. dollar. Revenue and profit generated by international operations will increase or decrease compared to prior periods as a result of
changes in foreign currency exchange rates. Foreign currency risk is primarily related to operations in Canada. A 10% increase or decrease in the Canadian
Dollar against the U.S. Dollar would result in less than a 1% change in our net income for the fifty-two week period ended August 29, 2020.

Inflation. While inflation may affect our revenue and cost of services and products, we believe the effects of inflation, if any, on our results of
operations and financial condition have not been significant. However, there can be no assurance that results of operations and financial condition will not
be materially impacted by inflation in the future.

46

Item 8. Financial Statements and Supplementary Data

TABLE OF CONTENTS

Index to the Financial Statements

Reports of Independent Registered Public Accounting Firms

Consolidated Balance Sheets

Consolidated Statements of Operations and Comprehensive Income

Consolidated Statements of Cash Flows

Consolidated Statements of Stockholders' Equity

Notes to Consolidated Financial Statements

Nature of Operations and Principles of Consolidation

Change in Accounting Principle

Summary of Significant Accounting Policies

Business Combination

Property and Equipment, Net

Goodwill and Intangibles

Accrued Expenses and Other Current Liabilities

Long-Term Debt and Line of Credit

Fair Value of Financial Instruments

Income Taxes

Leases

Commitments and Contingencies

Stockholder’s Equity

Earnings Per Share

Omnibus Incentive Plan

Related Party Transactions

Segment and Customer Information

Restructuring and Related Charges

Unaudited Quarterly Financial Data

Subsequent Events

47

Note 1.

Note 2.

Note 3.

Note 4.

Note 5.

Note 6.

Note 7.

Note 8.

Note 9.

Note 10.

Note 11.

Note 12.

Note 13.

Note 14.

Note 15.

Note 16.

Note 17.

Note 18.

Note 19.

Note 20.

Page

48

51

52

53

55

56

57

57

62

65

65

66

67

68

68

71

73

73

74

75

78

78

79

80

80

 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of The Simply Good Foods Company

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of The Simply Good Foods Company and subsidiaries (the "Company") as of August 29,
2020 and August 31, 2019, the related consolidated statements of operations and comprehensive income, stockholders’ equity, and cash flows, for the fifty-
two  week  period  ended  August  29,  2020  and  the  fifty-three  week  period  ended  August  31,  2019,  and  the  related  notes  (collectively  referred  to  as  the
"financial statements"). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of August
29,  2020  and  August  31,  2019,  and  the  results  of  its  operations  and  its  cash  flows  for  each  of  the  two  years  in  the  period  ended  August  29,  2020,  in
conformity with accounting principles generally accepted in the United States of America.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (PCAOB),  the  Company's
internal control over financial reporting as of August 29, 2020, based on criteria established in Internal Control - Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission and our report dated October 28, 2020, expressed an unqualified opinion on the
Company's internal control over financial reporting.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing
procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the
financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

The  critical  audit  matters  communicated  below  are  matters  arising  from  the  current-period  audit  of  the  financial  statements  that  were  communicated  or
required  to  be  communicated  to  the  audit  committee  and  that  (1)  relate  to  accounts  or  disclosures  that  are  material  to  the  financial  statements  and  (2)
involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion
on the financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate opinions on the critical
audit matters or on the accounts or disclosures to which they relate.

Trade Promotions - Refer to Note 3 to the financial statements

Critical Audit Matter Description

The Company offers trade promotions through various programs to customers and consumers. Trade promotions include discounts, rebates, slotting, and
other marketing activities. Trade promotions are recorded as a reduction to net sales with a corresponding reduction to accounts receivable at the time of
revenue recognition for the underlying sale. The recognition of trade promotions requires the Company to make estimates regarding the volume of
incentives that will be redeemed and their total costs. These estimates are made using various information including historical data on performance of
similar trade promotional activities, current market data, and the Company's best estimates of current activity. As of August 29, 2020, the allowance for
trade promotions balance, which is recorded as a reduction to accounts receivable, was approximately $25.2 million.

Given the subjectivity of estimating the expected promotional claims and the volume of trade promotions, performing audit procedures to evaluate whether
the allowance for trade promotion balance is appropriately recorded as of August 29, 2020, required a high degree of auditor judgment and an increased
extent of effort.

How the Critical Audit Matter Was Addressed in the Audit

Our auditing procedures related to the allowance for trade promotion balance included the following, among others:

48

•

For a selection of allowances for trade promotion balances recorded as of August 29, 2020, we:

◦

◦

Confirmed contract terms directly with the customer.

Agreed contract terms from the accounting records to the promotion agreement with the customer and verified the promotion period was prior
to August 30, 2020.

• We evaluated management’s ability to estimate promotional claims incurred, but not yet received for potential management bias by comparing

historical promotional claims received to management’s estimates of the claims to be received.

•

For a selection of customer promotional claims presented or resolved after August 29, 2020, we compared that amount to the August 29, 2020
allowance for promotion balance and traced presented or resolved deduction to a properly recorded sale.

Business Combination - Voyage Holdings, LLC and VMG Quest Blocker, Inc. - Valuation of brand and trademark and customer relationships
intangible assets - Refer to Note 4 to the financial statements

Critical Audit Matter Description

The Company completed the acquisition of Voyage Holdings, LLC and VMG Quest Blocker, Inc. for $986.8 million on November 7, 2019. The Company
accounted for the acquisition under the acquisition method of accounting for business combinations. Accordingly, the purchase price was allocated to the
assets acquired and liabilities assumed based on their respective fair values, including brand and trademark intangible asset of $750.0 million and customer
relationship intangible asset of $115.0 million. Management estimated the fair value of the brand and trademark and customer relationship intangible assets
using an income approach and the with/without method, which estimates the value using the cash flow impact in a hypothetical scenario where the
customer relationships are not in place.

Given the fair value determination of brand and trademark intangible asset and customer relationship intangible asset for Voyage Holdings, LLC and VMG
Quest Blocker Inc. requires management to make significant estimates and assumptions related to the forecasts of future cash flows and the selection of the
discount rate, performing audit procedures to evaluate the reasonableness of these estimates and assumptions required a high degree of auditor judgment
and an increased extent of effort, including the need to involve our fair value specialists.

How the Critical Audit Matter Was Addressed in the Audit

Our auditing procedures related to the forecasts of future cash flows and the selection of the discount rate included the following, among others:

• We obtained an understanding of management’s key assumptions in developing the forecast.

• We assessed the reasonableness of management's forecasts of future cash flows by comparing the projections to historical results and certain peer

companies.

• We evaluated whether the estimated future cash flows were consistent with projections used by the Company, as well as evidence obtained in other

areas of the audit.

• With the assistance of our fair value specialists, we evaluated the reasonableness of the discount rate by:

◦

◦

Testing the source information underlying the determination of the discount rate and testing the mathematical accuracy of the calculation.

Developing a range of independent estimates and comparing those to the discount rate selected by management.

/s/ Deloitte & Touche LLP

Denver, Colorado
October 28, 2020

We have served as the Company’s auditor since 2019.

49

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders of
The Simply Good Foods Company and subsidiaries

Opinion on the Financial Statements

We have audited the accompanying consolidated statements of operations and comprehensive income, changes in stockholders’ equity, and cash flows of
The  Simply  Good  Foods  Company  and  subsidiaries  (successor)  for  the  52-weeks  ended  August  25,  2018  and  the  related  notes.  In  our  opinion,  the
consolidated statements of operations and comprehensive income, changes in stockholders’ equity, cash flows, and the related notes present fairly, in all
material  respects,  the  results  of  its  operations  and  its  cash  flows  for  the  52-weeks  ended  August  25,  2018,  in  conformity  with  U.S.  generally  accepted
accounting principles.

Change in Accounting Principle

As  discussed  in  Note  2  to  the  consolidated  financial  statements,  during  the  fourth  quarter  ended  August  31,  2019  the  Company  elected  to  change  its
principle of accounting for the classification of shipping & handling costs relating to the delivery of products to customers from operating expenses to cost
of sales and this change in accounting principle has been retrospectively applied to all periods presented.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company’s financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States)
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of
internal  control  over  financial  reporting  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company's  internal  control  over
financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ Ernst & Young LLP

We served as the Company’s auditor from 2011 to February 25, 2019.
Denver, Colorado
October 24, 2018

except with respect to our opinion on the consolidated financial statements insofar as it relates to the effects of the accounting principle change discussed in
Note 2, as to which the date is

October 30, 2019

50

Table of Contents

The Simply Good Foods Company and Subsidiaries
Consolidated Balance Sheets
(In thousands, except share data)

Assets

Current assets:

Cash and cash equivalents

Accounts receivable, net

Inventories

Prepaid expenses

Other current assets

Total current assets

Long-term assets:

Property and equipment, net

Intangible assets, net

Goodwill

Other long-term assets

Total assets

Liabilities and stockholders' equity

Current liabilities:

Accounts payable

Accrued interest

Accrued expenses and other current liabilities

Current maturities of long-term debt

Total current liabilities

Long-term liabilities:

Long-term debt, less current maturities

Deferred income taxes

Other long-term liabilities

Total liabilities

See commitments and contingencies (Note 12)

Stockholders' equity:

Preferred stock, $0.01 par value, 100,000,000 shares authorized, none issued

Common stock, $0.01 par value, 600,000,000 shares authorized, 95,751,845 and 81,973,284 issued at
August 29, 2020 and August 31, 2019, respectively

Treasury stock, 98,234 and 98,234 shares at cost at August 29, 2020 and August 31, 2019, respectively

Additional paid-in-capital

Retained earnings

Accumulated other comprehensive loss

Total stockholders' equity

Total liabilities and stockholders' equity

  August 29, 2020

  August 31, 2019

  $

95,847   $

266,341

89,740  

59,085  

3,644  

11,947  

260,263  

11,850  

1,158,768  

544,774  

32,790  

44,240

38,085

2,882

6,059

357,607

2,456

306,139

471,427

4,021

  $

2,008,445   $

1,141,650

  $

32,240   $

960  

38,007  

271  

71,478  

596,879  

84,352  

22,765  

775,474  

—  

958  

(2,145)  

1,094,507  

140,530  

(879)  

1,232,971  

15,730

1,693

29,933

676

48,032

190,259

65,383

532

304,206

—

820

(2,145)

733,775

105,830

(836)

837,444

See accompanying Notes to the Consolidated Financial Statements

51

  $

2,008,445   $

1,141,650

 
   
   
   
   
 
 
 
 
 
   
   
   
   
 
 
 
 
   
   
   
   
   
   
 
 
 
 
   
   
   
   
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
Table of Contents

The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Operations and Comprehensive Income
(In thousands, except share and per share data)

52-Weeks Ended  

53-Weeks Ended  

52-Weeks Ended

  August 29, 2020

  August 31, 2019

  August 25, 2018

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Selling and marketing

General and administrative

Depreciation and amortization

Business transaction costs

Loss on impairment

Loss (gain) in fair value change of contingent consideration
- TRA liability

Total operating expenses

  $

816,641   $

523,383   $

492,313  

324,328  

305,978  

217,405  

94,469  

106,251  

15,259  

27,125  

3,000  

—  

246,104  

67,488  

61,972  

7,496  

7,107  

—  

533  

144,596  

431,429

251,063

180,366

59,092

49,635

7,498

2,259

—

(2,848)

115,636

Income from operations

78,224  

72,809  

64,730

Other income (expense):

Interest income

Interest expense

Gain on settlement of TRA liability

Gain (loss) on foreign currency transactions

Other income

Total other expense

Income before income taxes

Income tax expense (benefit)

Net income

Other comprehensive income (loss):

Foreign currency translation adjustments

Comprehensive income

Earnings per share from net income:

Basic

Diluted

Weighted average shares outstanding:

Basic

Diluted

1,516  

(32,813)  

—  

658  

441  

(30,198)  

48,026  

13,326  

3,826  

(13,627)  

1,534  

(452)  

196  

(8,523)  

64,286  

16,750  

  $

34,700   $

47,536   $

—

(12,551)

—

97

815

(11,639)

53,091

(17,364)

70,455

  $

  $

  $

(43)  

(38)  

34,657   $

47,498   $

(817)

69,638

0.37   $

0.35   $

0.59   $

0.56   $

1.00

0.96

93,968,953  

98,343,722  

80,734,091  

85,243,909  

70,582,149

73,681,355

See accompanying Notes to the Consolidated Financial Statements

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Table of Contents

The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Cash Flows
(In thousands)

  52-Weeks Ended   53-Weeks Ended   52-Weeks Ended

  August 29, 2020

  August 31, 2019

  August 25, 2018

  $

34,700   $

47,536   $

70,455

Operating activities

Net income

Adjustments to reconcile net income to net cash provided by operating

activities:

Depreciation and amortization

Amortization of deferred financing costs and debt discount

Stock compensation expense

Loss on impairment

Loss (gain) in fair value change of contingent consideration - TRA liability

Gain on settlement of TRA liability

Unrealized loss (gain) on foreign currency transactions

Deferred income taxes

Loss on disposal of property and equipment

Amortization of operating lease right-of-use asset

Other

Changes in operating assets and liabilities, net of acquisition:

Accounts receivable, net

Inventories

Prepaid expenses

Other current assets

Accounts payable

Accrued interest

Accrued expenses and other current liabilities

Other

Net cash provided by operating activities

Investing activities

Purchases of property and equipment

Proceeds from sale of property and equipment

Issuance of note receivable

Proceeds from note receivable

Acquisition of business, net of cash acquired

Investments in intangible assets and other assets

Net cash used in investing activities

Financing activities

Proceeds from option exercises

Cash received from warrant exercises

Tax payments related to issuance of restricted stock units

Proceeds from issuance of common stock

Equity issuance costs

Repurchase of common stock

Payments on finance lease obligations

Principal payments of long-term debt

Repayments of Revolving Credit Facility

Proceeds from issuance of long term debt

Proceeds from Revolving Credit Facility

Deferred financing costs

Settlement of TRA liability

Net cash provided by (used in) financing activities

Cash and cash equivalents

Net (decrease) increase in cash

Effect of exchange rate on cash

Cash at beginning of period

16,007  

3,508  

7,636  

3,000  

—  

—  

(658)  

8,216  

—  

3,848  

(389)  

(18,288)  

23,880  

680  

(5,022)  

(8,736)  

(733)  

(5,572)  

(3,156)  

58,921  

(1,736)  

—  

(500)  

1,250  

(982,075)  

(933)  

(983,994)  

4,206  

—  

(191)  

352,542  

(3,323)  

—  

(374)  

(50,000)  

(25,000)  

460,000  

25,000  

(8,208)  

—  

754,652  

(170,421)  

(73)  

266,341  

7,644  

1,352  

5,501  

—  

533  

(1,534)  

452  

10,908  

6  

—  

—  

(7,985)  

(8,272)  

(824)  

(2,155)  

4,734  

1,111  

13,961  

74  

73,042  

(1,037)  

—  

(750)  

—  

—  

—  

(1,787)  

706  

113,464  

(181)  

—  

—  

(2,145)  

—  

(2,000)  

—  

—  

—  

—  

(26,468)  

83,376  

154,631  

(261)  

111,971  

7,672

1,312

4,029

—

(2,848)

—

(97)

(21,108)

128

—

—

267

(1,081)

847

3,094

(3,603)

21

1,962

(12)

61,038

(1,770)

14

—

—

(1,757)

—

(3,513)

120

232

(120)

—

—

—

—

(1,500)

—

—

—

(319)

—

(1,587)

55,938

(468)

56,501

111,971

Cash and cash equivalents at end of period

  $

95,847   $

266,341   $

 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
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  52-Weeks Ended   53-Weeks Ended   52-Weeks Ended

  August 29, 2020   August 31, 2019   August 25, 2018

Supplemental disclosures of cash flow information

Cash paid for interest

Cash paid for taxes

Non-cash investing and financing transactions

Operating lease right-of-use assets recognized at ASU No 2016-02 transition

Finance lease right-of-use assets recognized at ASU No 2016-02 transition

  $

  $

  $

  $

Operating lease right-of-use assets recognized after ASU No 2016-02 transition   $

30,038   $

4,530   $

5,102   $

1,185   $

3,554   $

11,164   $

7,451   $

11,218

4,577

—   $

—   $

—   $

—

—

—

See accompanying Notes to the Consolidated Financial Statements

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The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Stockholders' Equity
(In thousands, except share data)

Common Stock

Treasury Stock

Shares

  Amount

  Shares

  Amount

  Additional

Paid in
Capital

  Retained Earnings

(Accumulated
Deficit)

  Accumulated Other

Comprehensive
Income (Loss)

Total

Balance, August 26,
2017

70,562,477   $

Net income
Stock-based
compensation
Foreign currency
translation
adjustments
Shares issued upon
vesting of restricted
stock units
Exercise of options to
purchase common
stock

Warrant conversion

Balance, August 25,
2018

Net income
Stock-based
compensation
Foreign currency
translation
adjustments
Repurchase of
common stock
Shares issued upon
vesting of Restricted
Stock Units
Exercise of options to
purchase common
stock

Warrant conversion

Balance, August 31,
2019

Net income
Stock-based
compensation
Foreign currency
translation
adjustments
Public equity offering  
Shares issued upon
vesting of restricted
stock units
Exercise of options to
purchase common
stock

Balance, August 29,
2020

—  

—  

—  

12,986  

10,000  
20,212  

70,605,675   $

—  

—  

—  

—  

80,293  

87,017  
11,200,299  

81,973,284   $

—  

—  

—  
13,379,205  

58,974  

340,382  

706  
—  

—  

—  

—  

—  
—  

706  
—  

—  

—  

—  

1  

1  
112  

820  
—  

—  

—  
134  

1  

3  

—  

—  

—  

—   $

610,138   $

—  

—  

—  

4,029  

—  

—  

—  

—  

—  

(120)  

—  

—  

—  

—  

—  

—  

—  

120  
232  

—   $

614,399   $

—  

—  

—  

5,501  

—  

—  

—  

—  

98,234  

(2,145)  

—  

—  

(182)  

—  

—  

—  

—  

705  
113,352  

98,234  

(2,145)   $

733,775   $

—  

—  

—  
—  

—  

—  

—  

—  

—  

7,636  

—  
349,085  

—  

—  

(192)  

—  

—  

4,203  

(12,161)   $
70,455  

—  

—  

—  

—  
—  

58,294   $
47,536  

—  

—  

—  

—  

—  
—  

19   $
—  

—  

598,702

70,455

4,029

(817)  

—  

—  
—  

(817)

(120)

120

232

(798)   $
—  

672,601

47,536

—  

5,501

(38)  

—  

—  

—  
—  

(38)

(2,145)

(181)

706

113,464

837,444

34,700

105,830   $
34,700  

(836)   $
—  

—  

—  
—  

—  

—  

—  

7,636

(43)  
—  

—  

—  

(43)

349,219

(191)

4,206

95,751,845   $

958  

98,234  

(2,145)   $ 1,094,507   $

140,530   $

(879)   $ 1,232,971

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Notes to Consolidated Financial Statements
(In thousands, except for share and per share data)

1. Nature of Operations and Principles of Consolidation

Description of Business

The Simply Good Foods Company (“Simply Good Foods” or the "Company") was formed by Conyers Park Acquisition Corp. (“Conyers Park”)
on March 30, 2017. On April 10, 2017, Conyers Park and NCP-ATK Holdings, Inc., among others, entered into a definitive merger agreement (the “Merger
Agreement”), pursuant to which on July 7, 2017, Conyers Park merged into Simply Good Foods and as a result acquired the companies which conducted
the Atkins® brand business (the “Acquisition of Atkins”). The common stock of Simply Good Foods is listed on the Nasdaq Capital Market under the
symbol “SMPL."

On  August  21,  2019,  the  Company's  wholly-owned  subsidiary  Simply  Good  Foods  USA,  Inc.,  formerly  known  as  Atkins  Nutritionals,  Inc.
(“Simply  Good  USA”)  entered  into  a  Stock  and  Unit  Purchase  Agreement  (the  "Purchase  Agreement")  to  acquire  Quest  Nutrition,  LLC  ("Quest"),  a
healthy lifestyle food company (the "Acquisition of Quest"). On November 7, 2019, pursuant to the Purchase Agreement, Simply Good USA completed the
Acquisition of Quest, via Simply Good USA’s direct or indirect acquisition of 100% of the equity interests of Voyage Holdings, LLC (“Voyage Holdings”),
and VMG Quest Blocker, Inc. (“Voyage Blocker” and, together with Voyage Holdings, the “Target Companies”) for a cash purchase price of approximately
$1.0 billion (subject to customary adjustments for the Target Companies’ levels of cash, indebtedness, net working capital and transaction expenses as of
the closing date).

The Simply Good Foods Company is a consumer packaged food and beverage company that aims to lead the nutritious snacking movement with
trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. The Company’s nutritious snacking
platform  consists  of  the  following  core  brands  that  specialize  in  providing  products  for  consumers  that  follow  certain  nutritional  philosophies,  dietary
approaches and/or health-and-wellness trends: Atkins® for those following a low-carb lifestyle; and Quest® for consumers seeking to partner with a brand
that makes the foods they crave work for them, not against them, through a variety of protein-rich foods and beverages that also limit sugars and simple
carbs. The Company distributes its products in major retail channels, primarily in North America, including grocery, club and mass merchandise, as well as
through  e-commerce,  convenience,  specialty  and  other  channels.  The  Company's  portfolio  of  nutritious  snacking  brands  gives  it  a  strong  platform  with
which to introduce new products, expand distribution, and attract new consumers to its products. The Company's platform also positions it to continue to
selectively pursue acquisition opportunities of brands in the nutritious snacking category.

Based on the duration and severity of economic effects from the novel coronavirus ("COVID-19") pandemic, including but not limited to stock
market  volatility,  the  potential  for  (i)  continued  increased  rates  of  reported  cases  of  COVID-19  (which  has  been  referred  to  as  a  second  wave),  (ii)
unexpected supply chain disruptions, (iii) changes to customer operations, (iv) continued or additional changes in consumer purchasing and consumption
behavior beyond those evidenced to date, and (v) the closure of customer establishments, the Company remains uncertain of the ultimate effect COVID-19
could have on its business.

Basis of Presentation

The  consolidated  financial  statements  have  been  prepared  in  accordance  with  U.S.  Generally  Accepted  Accounting  Principles  (“GAAP”).  The

Company maintains its accounting records on a 52/53-week fiscal year, ending on the last Saturday in August.

The  financial  information  presented  within  the  Company's  consolidated  financial  statements  has  been  prepared  pursuant  to  the  rules  and
regulations of the Securities and Exchange Commission (the “SEC”). The accompanying financial statements include Consolidated Balance Sheets for the
periods ended August 29, 2020 and August 31, 2019. The remaining financial statements include the fifty-two week period ended August 29, 2020, the
fifty-three week period ended August 31, 2019, and the fifty-two week period ended August 25, 2018.

The  consolidated  financial  statements  include  the  accounts  of  the  Company  and  its  wholly-owned  subsidiaries.  All  intercompany  accounts  and
transactions  have  been  eliminated.  Unless  the  context  otherwise  requires,  “we,”  “us,”  “our”  and  the  “Company”  refer  to  Simply  Good  Foods  and  its
subsidiaries on a consolidated basis.

Reclassification of Prior Year Amounts

Certain  prior  year  amounts  have  been  reclassified  to  conform  to  the  current  year  presentation  including  (i)  Selling  expenses  and  Marketing
expenses, which have been combined as Selling and marketing expenses on the Consolidated Statements of Operations and Comprehensive Income and (ii)
Other  operating  expense,  which  has  been  combined  with  General  and  administrative  expenses  on  the  Consolidated  Statements  of  Operations  and
Comprehensive Income.

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2. Change in Accounting Principle

During the fourth quarter ended August 31, 2019, the Company changed its accounting principle related to the presentation of third-party delivery
costs  associated  with  shipping  and  handling  activities  previously  included  as  operating  expenses  in  Distribution  in  the  Consolidated  Statements  of
Operations  and  Comprehensive  Income.  The  Company  now  presents  these  expenses  within  Cost  of  goods  sold  in  the  Consolidated  Statements  of
Operations and Comprehensive Income. In connection with the change in accounting principle, the Company also changed its definition of shipping and
handling costs to include costs paid to third-party warehouse operators associated with delivering product to a customer, previously included in General
and administrative, and Depreciation and amortization of the assets at the third-party warehouse, previously included in Depreciation  and  amortization.
Under the previous definition of shipping and handling costs, the Company only included delivery costs in Distribution. The accounting policy change was
applied  retrospectively  to  all  periods  presented  and  the  Consolidated  Statements  of  Operations  and  Comprehensive  Income  reflect  the  effect  of  this
accounting principle change for all periods presented. The effect of the adjustment is as follows in thousands:

Fifty-Two Weeks Ended August 25, 2018

As Reported

Principle and Presentation  

Change in Accounting

Other Operating
Expense (1)

As Adjusted

Cost of goods sold

Distribution

General and administrative

Depreciation and amortization

  $

223,873   $

19,685  

56,333  

  $

7,672   $

27,190   $

(19,685)  

(7,331)  

(174)   $

—   $

—  

633  

—   $

251,063

—

49,635

7,498

(1)

  Other operating expenses have been combined with General and administrative expenses on the Consolidated Statements of Operations and Comprehensive Income.

3. Summary of Significant Accounting Policies

Use of Estimates

The  preparation  of  consolidated  financial  statements  in  conformity  with  GAAP  requires  management  to  make  estimates  and  assumptions  that
affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements.
Estimates also affect the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Business Combination

On  November  7,  2019,  pursuant  to  the  Purchase  Agreement,  the  Company  completed  the  Acquisition  of  Quest  for  a  cash  purchase  price  of
approximately $1.0 billion, subject to customary post-closing adjustments. The Acquisition of Quest was accounted for using the acquisition method of
accounting prescribed by Accounting Standard Codification ("ASC") Topic 805, Business Combinations (“ASC 805”), whereby the results of operations,
including  the  revenues  and  earnings  of  Quest,  are  included  in  the  financial  statements  from  the  date  of  acquisition.  Additionally,  assets  acquired  and
liabilities  assumed  were  recognized  at  their  fair  values  based  on  widely  accepted  valuation  techniques  in  accordance  with  ASC  Topic  820,  Fair  Value
Measurements, as of the closing date. The process for estimating fair values requires the use of significant estimates, assumptions and judgments, including
determining the timing and estimates of future cash flows and developing appropriate discount rates. ASC 805 establishes a measurement period to provide
the Company with a reasonable amount of time to obtain the information necessary to identify and measure various items in a business combination and
cannot extend beyond one year from the acquisition date. Measurement period adjustments are recognized in the reporting period in which the adjustments
are  determined  and  calculated  as  if  the  accounting  had  been  completed  as  of  acquisition  date.  The  Company  expects  to  complete  the  final  fair  value
determination  of  the  assets  acquired  and  liabilities  assumed  as  soon  as  practicable  within  the  measurement  period,  but  not  to  exceed  one  year  from  the
acquisition date.

Fair Value Measurements

Fair value represents the price that would be received to sell an asset or paid to transfer a liability in the principal or most advantageous market for
the asset or liability in an orderly transaction between market participants at the measurement date. Assets and liabilities are valued based upon observable
and non-observable inputs. Valuations using Level 1 inputs are based on unadjusted quoted prices that are available in active markets for the identical assets
or liabilities at the measurement date. Level 2 inputs utilize significant other observable inputs available at the measurement date, other than quoted prices
included in Level 1. Valuations using Level 3 inputs are based on significant unobservable inputs that cannot be corroborated by observable market data
and require significant judgment. There were no significant transfers between levels during any period presented.

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Cash and Cash Equivalents

Cash and cash equivalents consist of cash on hand, deposits available on demand and other short-term, highly liquid investments with original

maturities of three months or less. Cash equivalents are carried at cost, which approximates fair value.

Accounts Receivable, Net

Accounts  receivable,  net  consists  primarily  of  trade  receivables,  net  of  allowances  for  doubtful  accounts,  returns  and  trade  promotions.  The
Company sells its products for cash or on credit terms, which are established in accordance with local and industry practices and typically require payment
within 30 days of delivery and may allow discounts for early payment. The Company estimates an allowance for doubtful accounts based upon a review of
outstanding  receivables,  historical  collection  information  and  an  analysis  of  customer  data.  Accounts  receivable  are  written  off  when  determined  to  be
uncollectible. At August 29, 2020 and August 31, 2019, the allowance for doubtful accounts was $0.5 million and $0.6 million, respectively.

Inventories

Inventories are valued at the lower of cost or net realizable value on a first-in, first-out basis, adjusted for the value of inventory that is determined
to be excess, obsolete, expired or unsaleable. Obsolete inventory is reserved at 50% for inventory four to six months from expiration, and 100% for items
within  three  months  of  expiration.  Reserves  are  also  taken  for  certain  products  or  packaging  materials  when  it  is  determined  their  cost  may  not  be
recoverable. At August 29, 2020 and August 31, 2019, the provision for obsolete inventory was $0.5 million and $0.4 million, respectively.

Property and Equipment, Net

Property and equipment, net is stated at the allocated fair value for acquired assets. Additions to property and equipment are recorded at cost and

depreciated on a straight-line basis over their estimated useful lives. The general ranges of estimated useful lives are:

Furniture and fixtures

7 years

Computer equipment, software and website development costs

  3 - 5 years

Machinery and equipment

Office equipment

7 years

  3 - 5 years

Leasehold  improvements  are  amortized  over  the  shorter  of  the  remaining  term  of  the  lease  or  the  useful  life  of  the  improvement  utilizing  the

straight-line method.

The Company performs impairment tests for Property and equipment, net when circumstances indicate that the carrying value of the asset may not
be recoverable. There were no indicators of impairment in the fifty-two week period ended August 29, 2020, the fifty-three week period ended August 31,
2019, or the fifty-two week period ended August 25, 2018.

Goodwill and Intangible Assets, Net

Goodwill and Intangible assets, net result primarily from the Business Combination and acquisitions. Intangible assets primarily include brands
and  trademarks  with  indefinite  lives  and  customer-related  relationships  with  finite  lives.  Upon  acquisition,  the  purchase  price  is  first  allocated  to
identifiable assets and liabilities, including customer-related intangible assets and trademarks, with any remaining purchase price recorded as Goodwill.

Goodwill  and  indefinite-lived  intangible  assets  are  not  amortized  but  instead  are  tested  for  impairment  at  least  annually,  or  more  frequently  if
indicators of impairment exist. The Company conducts its annual impairment tests at the beginning of the fourth fiscal quarter. Goodwill and indefinite-
lived intangible assets are assessed using either a qualitative or quantitative approach to determine whether it is more likely than not that the fair values of
the  reporting  units  are  less  than  their  carrying  amounts.  The  qualitative  assessment  evaluates  factors  including  macro-economic  conditions,  industry-
specific and company-specific considerations, legal and regulatory environments, and historical performance. If the Company determines that it is more
likely than not that the fair value of a reporting unit is less than its carrying value, a quantitative assessment is performed. Otherwise, no further assessment
is required. The quantitative approach compares the estimated fair value of the reporting unit to its carrying amount, including goodwill. Impairment is
indicated if the estimated fair value of the reporting unit is less than the carrying amount of the reporting unit, and an impairment charge is recognized for
the differential.

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For fiscal year 2020, the Company elected to perform both qualitative and quantitative assessments of its goodwill and indefinite-lived intangible
assets. During the fourth quarter of fiscal 2020, the Company determined there were indicators of impairment related to the SimplyProtein brand intangible
asset. Therefore, the Company performed a quantitative assessment of its brand intangible asset, which indicated the fair value exceeded the carrying value,
resulting  in  a  loss  on  impairment  of  $3.0  million  in  the  fifty-two  week  period  ended  August  29,  2020.  There  were  no  impairment  charges  related  to
goodwill  in  the  fifty-two  week  period  ended  August  29,  2020.  Additionally,  for  fiscal  year  2019,  we  elected  to  perform  quantitative  assessments  of
goodwill and indefinite-lived intangible assets. No impairment charges related to goodwill or indefinite-lived intangibles were recognized in the fifty-three
week period ended August 31, 2019.

The  Company  performed  qualitative  assessments  of  goodwill  and  indefinite-lived  intangible  assets  for  fiscal  year  2018.  The  qualitative
assessments  determined  that  it  was  more  likely  than  not  the  reporting  unit,  brands  and  trademarks  had  a  fair  value  in  excess  of  their  carrying  value.
Accordingly,  no  further  impairment  assessment  was  necessary,  and  no  impairment  charges  related  to  goodwill  or  indefinite-lived  intangibles  were
recognized in the fifty-two week period ended August 25, 2018.

Finite-lived  intangible  assets  are  amortized  on  a  straight-line  basis  over  their  estimated  useful  lives.  The  Company  reviews  for  impairment

indicators of finite-lived intangibles and other long-lived assets as described in the “Property and Equipment, Net” significant accounting policy.

Deferred Financing Costs and Debt Discounts

Costs incurred in obtaining long-term financing paid to parties other than creditors are considered a deferred financing cost and are amortized over
the terms of the long-term financing agreements using the effective-interest method. Amounts paid to creditors are recorded as a reduction in the proceeds
received by the creditor and are considered a discount on the issuance of debt.

Income Taxes

Income taxes include federal, state and foreign taxes currently payable and deferred taxes arising from temporary differences between income for
financial  reporting  and  income  tax  purposes.  Deferred  tax  assets  and  liabilities  are  determined  based  on  the  differences  between  the  financial  statement
balances and the tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The effect
on  deferred  tax  assets  and  liabilities  of  a  change  in  tax  rates  is  recognized  in  income  in  the  fiscal  year  that  includes  the  enactment  date.  Valuation
allowances are established when necessary to reduce deferred tax assets to amounts expected to be realized.

Leases

Contracts are evaluated to determine whether they contain a lease at inception. Leases are classified as either finance leases or operating leases
based  on  criteria  in  ASC  Topic  842,  Leases.  The  Company’s  operating  leases  are  generally  comprised  of  real  estate  and  certain  equipment  used  in
warehousing products. The Company’s finance leases are generally comprised of warehouse equipment.

Right-of-use assets and lease liabilities are recognized at the lease commencement date based on the present value of lease payments over the lease
term. The majority of the Company's leases do not provide an implicit rate; therefore, the Company uses its secured incremental borrowing rate based on
the information available at the lease commencement date in determining the present value of future payments for those leases. The Company's incremental
borrowing  rate  for  a  lease  is  the  rate  of  interest  it  would  pay  to  borrow  on  a  collateralized  basis  over  a  similar  term  to  the  lease  in  a  similar  economic
environment. The Company applied incremental borrowing rates using a portfolio approach. Right-of-use assets also include any lease payments made and
exclude lease incentives. Lease terms may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that
option. The Company has elected not to recognize right-of-use assets and lease liabilities for short-term operating leases that have a term of one year or
less.

The  Company  monitors  for  triggering  events  or  conditions  that  require  a  reassessment  of  its  leases.  When  the  reassessment  requires  a  re-
measurement  of  the  lease  liability,  a  corresponding  adjustment  is  made  to  the  carrying  amount  of  the  right-of-use  asset.  Additionally,  the  Company
reviewed  for  impairment  indicators  of  its  right-of-use  assets  and  other  long-lived  assets  as  described  in  the  “Property  and  Equipment,  Net”  significant
accounting policy.

Revenue Recognition

The Company recognizes revenue when performance obligations under the terms of a contract with its customer are satisfied. The Company has
determined that fulfilling and delivering products is a single performance obligation. Revenue is recognized at the point in time when the Company has
satisfied its performance obligation and the customer has obtained control of the products. This generally occurs when the product is delivered to or picked
up by the customer based on applicable shipping terms, which is typically within 30 days.

Revenue  is  measured  as  the  amount  of  consideration  expected  to  be  received  in  exchange  for  fulfilled  product  orders,  including  estimates  of

variable consideration. The most common forms of variable consideration include trade promotions, such as consumer incentives,

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coupon redemptions and other marketing activities, allowances for unsaleable product, and any additional amounts where a distinct good or service cannot
be  identified  or  the  value  cannot  be  reasonably  estimated.  Trade  promotions  are  recorded  as  a  reduction  to  net  sales  with  a  corresponding  reduction  to
accounts receivable at the time of revenue recognition for the underlying sale. The recognition of trade promotions requires management to make estimates
regarding the volume of incentive that will be redeemed and their total cost. At August 29, 2020 and August 31, 2019, the allowance for trade promotions
was $25.2 million and $10.3 million, respectively.

Estimates  of  variable  consideration  are  made  using  various  information  including  historical  data  on  performance  of  similar  trade  promotional
activities, market data from IRI, and the Company’s best estimate of current activity. The Company reviews these estimates regularly and makes revisions
as necessary. Revisions can include changes for consideration paid to customers that lack sufficient evidence to support a distinct good or service assertion,
or for which a reasonably estimable fair value cannot be determined, primarily related to the Company's assessments of cooperative advertising programs.
Uncertainties related to the estimate of variable consideration are resolved in a short time frame and do not require any additional constraint on variable
consideration. Adjustments to variable consideration are recognized in the period the adjustments are identified and have historically been insignificant.
Revenue is recognized net of any taxes collected from customers and subsequently remitted to governmental authorities.

The Company provides standard assurance type warranties that its products will comply with all agreed-upon specifications. No services beyond
an  assurance  type  warranty  are  provided  to  customers.  While  customers  generally  have  a  right  to  return  defective  or  non-conforming  products,  past
experience has demonstrated that product returns have been immaterial. Customer remedies for defective or non-conforming products may include a refund
or exchange. As a result, the right of return is estimated and recorded as a reduction in revenue at the time of sale, if necessary.

The  Company's  customer  contracts  identify  product  quantity,  price  and  payment  terms.  Payment  terms  are  granted  consistent  with  industry
standards. Although some payment terms may be more extended, the majority of the Company's payment terms are less than 60 days. As a result, revenue
is not adjusted for the effects of a significant financing component. Amounts billed and due from customers are classified as Accounts receivable, net on the
Consolidated Balance Sheets.

The Company utilizes third-party contract manufacturers for the manufacture of its products. The Company has evaluated whether the it is the
principal or agent in these relationships. The Company has determined that it is the principal in all cases, as it maintains the responsibility for fulfillment,
risk of loss and establishes the price.

In  accordance  with  ASC  Topic  606,  Revenue  from  Contracts  with  Customers,  the  Company  has  elected  the  practical  expedient  to  expense  the
incremental costs to obtain a contract, because the amortization period would be less than one year, and the practical expedient for shipping and handling
costs. Shipping and handling costs incurred to deliver products to customers are accounted for as fulfillment activities, rather than a promised service, and
as such are included in Cost of goods sold in the Consolidated Statements of Operations and Comprehensive Income.

Revenues from transactions with external customers for each of the Company's products would be impracticable to disclose and management does

not view its business by product line. For revenue disaggregated by geographic area and brand refer to Note 17, Segment and Customer Information.

Cost of Goods Sold

Costs  of  goods  sold  represent  costs  directly  related  to  the  manufacture  and  distribution  of  the  Company's  products.  Such  costs  include  raw
materials,  co-manufacturing  costs,  packaging,  shipping  and  handling,  third-party  distribution  and  depreciation  of  distribution  center  equipment  and
leasehold improvements.

Shipping and Handling Costs

Shipping  and  handling  costs  include  costs  paid  to  third-party  warehouse  operators  associated  with  delivering  product  to  customers  and
depreciation  and  amortization  of  assets  at  the  third-party  warehouse.  Shipping  and  handling  costs  are  recognized  in  Cost of goods sold.  Costs  of  $49.8
million for the fifty-two week period ended August 29, 2020, $32.3 million for the fifty-three week period ended August 31, 2019, and $27.2 million for
the fifty-two week period ended August 25, 2018 were recorded relating to products shipped to customers.

Advertising Costs

Production costs related to television commercials are expensed when first aired. All other advertising costs are expensed when incurred through
Selling and marketing. Total advertising costs were $55.3 million for the fifty-two week period ended August 29, 2020, $35.4 million for the fifty-three
week period ended August 31, 2019, and $34.0 million for the fifty-two week period ended August 25, 2018.

Production  costs  related  to  television  commercials  not  yet  aired  are  included  in  Prepaid expenses  in  the  accompanying  Consolidated  Balance

Sheets. There were no productions costs related to television commercials not yet aired at August 29, 2020 or August 31, 2019.

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Research and Development Activities

The Company’s research and development activities primarily consist of generating and testing new product concepts, new flavors and packaging.
The  Company  expenses  research  and  development  costs  as  incurred  related  to  compensation,  facility  costs,  consulting  and  supplies.  Research  and
development  activities  are  primarily  internal  and  associated  costs  are  included  in  General  and  administrative.  The  Company’s  total  research  and
development expenses were $4.0 million for the fifty-two week period ended August 29, 2020, $2.2 million for the fifty-three week period ended August
31, 2019, and $2.5 million for the fifty-two week period ended August 25, 2018.

Share-Based Compensation

The Company uses share-based compensation, including stock options, restricted stock units and performance stock units, to provide long-term
performance incentives for its employees and directors. Share-based compensation is recognized on a straight-line basis over the requisite service period of
the  award  based  on  their  grant-date  fair  value.  Forfeitures  are  recognized  as  they  occur.  Share-based  compensation  expense  is  included  in  General  and
administrative.

Defined Contribution Plan

The Company sponsors defined contribution plans to provide retirement benefits to its employees. The Company's 401(k) plan and similar plans
for  non-domestic  employees  are  based  on  a  portion  of  eligible  pay  up  to  a  defined  maximum.  All  matching  contributions  are  made  in  cash.  Expense
associated with defined contribution plans was $1.3 million for the fifty-two week period ended August 29, 2020, $0.6 million  for  the  fifty-three  week
period ended August 31, 2019, and $0.4 million for the fifty-two week period ended August 25, 2018.

Foreign Currency Translation

For all foreign operations, the functional currency is the local currency. Assets and liabilities of these operations are translated into U.S. dollars
using  the  exchange  rate  in  effect  at  the  end  of  each  reporting  period.  Income  statement  accounts  are  translated  at  the  average  exchange  rate  prevailing
during each reporting period. Translation adjustments are recorded as a component of Other comprehensive income (loss). Gains or losses resulting from
transactions in foreign currencies are included in Other income (expense).

Recently Issued and Adopted Accounting Pronouncements

Recently Issued Accounting Pronouncements Not Yet Adopted

In  June  2016,  the  Financial  Accounting  Standards  Board  (the  “FASB”)  issued  Accounting  Standards  Update  (“ASU”)  No.  2016-13,  Financial
Instruments-Credit  Losses  (Topic  326),  which  modifies  disclosure  requirements  for  fair  value  measurements  by  removing,  modifying  or  adding  certain
disclosures. This ASU is effective for fiscal years beginning after December 15, 2019, with early adoption permitted. The amendments of this ASU should
be applied on a retrospective basis to all periods presented. The Company is currently evaluating the effects adoption of this guidance will have on the
consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820), which modifies disclosure requirements on fair value
measurements  of  Accounting  Standards  Codification  (“ASC”)  820.  This  ASU  is  effective  for  all  entities  for  fiscal  years  beginning  after  December  15,
2019, including interim periods therein. Early adoption is permitted including in any interim period for which financial statements have not yet been issued.
Entities  are  permitted  to  early  adopt  the  eliminated  or  modified  disclosure  requirements  and  delay  the  adoption  new  disclosure  requirements  until  their
effective date. The Company is currently evaluating the effects adoption of this guidance will have on the consolidated financial statements and does not
anticipate adoption of this ASU will be material to its consolidated financial statements.

In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes, which amends the
existing  guidance  relating  to  the  accounting  for  income  taxes.  This  ASU  is  intended  to  simplify  the  accounting  for  income  taxes  by  removing  certain
exceptions to the general principles of accounting for income taxes and to improve the consistent application of U.S. GAAP for other areas of accounting
for  income  taxes  by  clarifying  and  amending  existing  guidance.  This  ASU  is  effective  for  fiscal  years  beginning  after  December  15,  2021,  with  early
adoption  permitted..  The  Company  does  not  expect  that  the  adoption  of  this  new  guidance  will  have  a  material  effect  on  its  consolidated  financial
statements.

In March 2020, the FASB issued ASU No. 2020-04, Reference Rate Reform (Topic 848), Facilitation of the Effects of Reference Rate Reform on
Financial Reporting, which provides optional guidance for a limited period of time to ease the potential burden in accounting for reference rate reform on
financial reporting. The amendments in this ASU are effective for all entities as of March 12, 2020 through December 31, 2022. The amendments of this
ASU should be applied on a prospective basis. The Company is currently evaluating the effects adoption of this guidance will have on the consolidated
financial statements.

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Recently Adopted Accounting Pronouncements

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The standard requires lessees to recognize the assets and liabilities that
arise from leases on the balance sheet. A lessee should recognize in the statement of financial position a liability to make lease payments (the lease liability)
and a right-of-use asset representing its right to use the underlying asset for the lease term. In July 2018, the FASB issued ASU 2018-11, Leases (Topic
842):  Targeted  Improvements.  ASU  2018-11  provides  entities  another  option  for  transition,  allowing  entities  to  not  apply  the  new  standard  in  the
comparative periods they present in their financial statements in the year of adoption. The amendments provide the option for the ASU to be applied at the
beginning  of  the  period  adopted  using  a  modified  retrospective  approach  with  earlier  application  permitted  as  of  the  beginning  of  an  interim  or  annual
reporting period.

On September 1, 2019, the Company adopted ASU No. 2016-02 using the alternative transition method under ASU No. 2018-11, which permits
application of the new lease guidance at the beginning of the period of adoption, with comparative periods continuing to be reporting under Topic 840.
Upon adoption, the Company recorded the following within the Condensed Consolidated Balance Sheet: operating lease right-of-use assets of $5.1 million
included within Other long-term assets, current operating lease liabilities of $2.0 million included within Accrued expenses and other current liabilities,
long-term operating lease liabilities of $3.8 million included within Other long-term liabilities, finance lease right-of-use assets of $1.2 million included
within Property and equipment, net, current finance lease liabilities of $0.2 million included within Current maturities of long term debt, and  long-term
finance lease liabilities of $1.0 million included within Long-term debt less current maturities. Following the Acquisition of Quest, the Company recorded
the following amounts in the Condensed Consolidated Balance Sheet as of the closing date on November 7, 2019: operating lease right-of-use assets of
$21.1 million included within Other long-term assets, current operating lease liabilities of $2.0 million included within Accrued expenses and other current
liabilities, and long-term operating lease liabilities of $18.9 million included within Other long-term liabilities. The adoption of these ASUs did not result
in a cumulative-effect adjustment to the opening balance of retained earnings.

The guidance provided a number of optional practical expedients in adoption. The Company elected to adopt the package of practical expedients
permitted  under  the  transition  guidance  within  the  standard,  which  among  other  things,  permits  it  to  not  reassess  prior  conclusions  about  lease
identification, lease classification and initial direct costs under the new standard. The Company did not elect the use-of-hindsight practical expedient or the
practical  expedient  pertaining  to  land  easements,  the  latter  not  being  applicable.  Additionally,  the  Company  elected  to  include  both  lease  and  non-lease
components as a single component for all asset classes in which the Company is the lessee. For additional information regarding leases, refer to Note 11.

In June 2018, the FASB issued ASU No. 2018-07, Compensation - Stock Compensation (Topic 718), Improvements to Nonemployee Share-Based
Payment  Accounting. This  ASU  simplifies  aspects  of  share-based  compensation  issued  to  non-employees  by  aligning  the  guidance  with  accounting  for
employee share-based compensation. The Company adopted this ASU as of the first day of fiscal 2020. The adoption of this ASU did not have a material
effect on the consolidated financial statements.

In  August  2018,  the  FASB  issued  ASU  No.  2018-15,  Intangibles-Goodwill  and  Other-Internal-Use  Software  (Subtopic  350-40),  Customer's
Accounting  for  Implementation  Costs  Incurred  in  a  Cloud  Computing  Arrangement  that  is  a  Service  Contract,  which  aligns  the  requirements  for
capitalizing implementation costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs
incurred to develop or obtain internal-use software. The Company adopted this ASU as of the first day of fiscal 2020. The adoption of this ASU did not
have a material effect on the consolidated financial statements.

4. Business Combination

On August 21, 2019,  Simply  Good  USA  entered  into  the  Purchase  Agreement  with  VMG  Voyage  Holdings,  LLC,  VMG  Tax-Exempt  II,  L.P.,
Voyage  Employee  Holdings,  LLC,  and  other  sellers  defined  in  the  Purchase  Agreement.  On  November  7,  2019,  pursuant  to  the  Purchase  Agreement,
Simply  Good  USA  completed  the  Acquisition  of  Quest  for  a  cash  purchase  price  at  closing  of  $988.9  million  subject  to  customary  post-closing
adjustments.

Simply Good USA acquired Quest as a part of the Company's vision to lead the nutritious snacking movement with trusted brands that offer a
variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Quest is a healthy lifestyle food company offering a variety
of bars, cookies, chips, ready-to-drink shakes and pizzas that compete in many of the attractive, fast growing sub-segments within the nutritional snacking
category.

The Acquisition of Quest was funded by the Company through a combination of cash, equity and debt financing. Total consideration paid on the
closing date was $988.9 million. Cash sources of funding included $195.3 million of cash on hand, net proceeds of approximately $350.0 million from an
underwritten public offering of common stock, and $443.6 million in new term loan debt. In the third fiscal quarter of 2020, the Company received a post-
closing release from escrow of approximately $2.1 million related to net working capital adjustments, resulting in a total net consideration paid of $986.8
million as of August 29, 2020. Business transaction costs within the Consolidated Statements of Operations and Comprehensive Income for fifty-two week
period  ended  August  29,  2020  was  $27.1 million,  which  included  $14.5  million  of  transaction  advisory  fees  related  to  the  Acquisition  of  Quest,  $3.2
million of banker commitment fees, $6.1 million of non-deferrable debt

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issuance costs related to the incremental term loan, and $3.3 million of other costs, including legal, due diligence, and accounting fees.

Included  in  the  transaction  advisory  fees  paid  for  the  Acquisition  of  Quest  is  $12.0 million  paid  to  Centerview  Partners  LLC,  an  investment
banking firm that served as the lead financial advisor to the Company for this transaction. Three members of the Company’s Board of Directors, Messrs.
Kilts, West, and Ratzan, have business relationships with certain partners of Centerview Partners LLC (including relating to Centerview Capital Consumer,
a private equity firm and affiliate of Conyers Park Sponsor LLC), but they are not themselves partners, executives or employees of Centerview Partners
LLC, and Centerview Partners LLC is not a related party of the Company pursuant to applicable rules and policies. The advisory fee paid to Centerview
Partners LLC represents approximately 1.2% of the total cash purchase price paid by the Company on the closing date of the Acquisition of Quest. All
transaction advisory fees relating to the Acquisition of Quest were approved by the Company’s Audit Committee.

The following table sets forth the preliminary purchase price allocation of the Acquisition of Quest to the estimated fair value of the net assets
acquired at the date of acquisition. The preliminary purchase price allocation may be adjusted as a result of the finalization of our purchase price allocation
procedures related to the assets acquired and liabilities assumed.

The preliminary November 7, 2019 fair value is as follows in thousands:

Assets acquired:

Cash and cash equivalents

Accounts receivable, net

Inventories

Prepaid assets

Other current assets

Property and equipment, net(1)

Intangible assets, net(2)

Other long-term assets

Liabilities assumed:

Accounts payable

Other current liabilities

Deferred income taxes(3)

Other long-term liabilities

Total identifiable net assets

Goodwill(4)

Total assets acquired and liabilities assumed

  $

  $

4,745

26,537

44,032

1,214

3,812

9,843

868,375

20,997

25,200

11,237

10,754

18,891

913,473

73,347

986,820

(1)  Property  and  equipment,  net  primarily  consists  of  leasehold  improvements  for  the  Quest  headquarters  of  $6.9  million,  furniture  and  fixtures  of  $2.2  million,  and
equipment  of  $0.7 million.  The  Quest  headquarters  lease  ends  in  April  2029.  The  useful  lives  of  the  leasehold  improvements,  furniture  and  fixtures,  and  equipment  is
consistent with the Company's accounting policies.

(2) Intangible assets were recorded at fair value consistent with ASC 820 as a result of the Acquisition of Quest. Intangible assets consist of $750.0 million of indefinite
brand and trademark, $115.0 million of amortizable customer relationships, and $3.4 million of internally developed software. The useful lives of the intangible assets are
disclosed in Note 6 of the consolidated financial statements. The fair value measurement of the assets and liabilities was based on significant inputs not observable in the
market and thus represent Level 3 measurements within the fair value measurement hierarchy. Level 3 fair market values were determined using a variety of information,
including estimated future cash flows and market comparable data and companies. The fair values of the intangible assets were estimated using inputs primarily from the
income approach and the with/without method, which estimates the value using the cash flow impact in a hypothetical scenario where the customer relationships are not in
place. The significant assumptions used in estimating the fair value of the intangible assets include the estimated life the asset will contribute to cash flows, profitability, and
the estimated discount rate.

(3) Primarily as a result of the fair value attributable to the identifiable intangible assets, the deferred income tax liability was $10.8 million.

(4) Goodwill was recorded at fair value consistent with ASC 820 as a result of the Acquisition of Quest. Amounts recorded for goodwill created in an acquisition structured
as  a  stock  purchase  for  tax  are  generally  not  expected  to  be  deductible  for  tax  purposes.  Amounts  recorded  for  goodwill  resulting  in  a  tax  basis  step-up  are  generally
expected to be deductible for tax purposes. Tax deductible Goodwill is estimated to be $67.7 million. Goodwill represents the future economic benefits arising from other
assets acquired that could not be individually identified and separately recognized.

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The final determination of the fair value of the assets acquired and liabilities assumed is expected to be completed in the first fiscal quarter of
2021.  Since  the  initial  preliminary  estimates  reported  in  the  first  fiscal  quarter  of  2020,  the  Company  has  updated  certain  amounts  reflected  in  the
preliminary  purchase  price  allocation,  as  summarized  in  the  fair  values  of  assets  acquired  and  liabilities  assumed  as  set  forth  above.  Specifically,  the
carrying amount of the intangible assets, net were increased by $20.0 million as a result of valuation adjustments related to the Company's finalization of
tax attributes, which also resulted in a decrease to deferred income taxes of $3.2 million. Additionally, accounts receivable, net decreased $3.1 million and
inventories increased $0.9 million due to fair value measurement period adjustments, and the carrying amount of property and equipment, net decreased by
$0.5 million to reflect its estimated fair value. As a result of these adjustments and the change in total net consideration paid of approximately $2.1 million
related to net working capital adjustments discussed above, goodwill has decreased $22.7 million.

Measurement  period  adjustments  are  recognized  in  the  reporting  period  in  which  the  adjustments  are  determined  and  calculated  as  if  the
accounting had been completed at the acquisition date. The final fair value determination of the assets acquired and liabilities assumed will be completed
prior to one year from the transaction completion, consistent with ASC 805.

The results of Quest's operations have been included in the Simply Good Foods' Consolidated Financial Statements since November 7, 2019, the

date of acquisition. The following table provides net sales from the acquired Quest business included in the Company's results:

(In thousands)

Net sales

52-Weeks Ended

  August 29, 2020

  $

286,803

Unaudited Pro Forma Financial Information

Pro forma financial information is not intended to represent or be indicative of the actual results of operations of the combined business that would
have been reported had the Acquisition of Quest been completed at the beginning of the fiscal year 2019, nor is it representative of future operating results
of the Company.

This unaudited pro forma combined financial information is prepared based on Article 11 of Regulation S-X period end guidance. The Company
and the legacy Quest entity have different fiscal year ends, with Simply Good Foods’ fiscal year being the last Saturday of August while the legacy Quest
business fiscal year end was December 31. Because the year ends differ by more than 93 days, Quest's financial information is required to be adjusted to a
period within 93 days of Simply Good Foods’ fiscal period end. For the purposes of preparing the unaudited pro forma combined financial information for
the fifty-three week period ended August 31, 2019, the Company added Quest’s unaudited consolidated statement of operations for the six months ended
June 30, 2019 to Quest's unaudited consolidated statement of operations for the six months ended December 31, 2018, which was derived by deducting the
historical unaudited consolidated statement of operations for the six months ended June 30, 2018, from the unaudited consolidated statement of operations
for the fiscal year ended December 31, 2018.

In addition to the above period end adjustments, the pro forma results include certain adjustments, as required under ASC 805, which are different
than Article 11 pro forma requirements. ASC 805 requires pro forma adjustments to reflect the effects of fair value adjustments, transaction costs, capital
structure  changes,  the  tax  effects  of  such  adjustments,  and  also  requires  nonrecurring  adjustments  be  prepared  as  though  the  Acquisition  of  Quest  had
occurred  as  of  the  beginning  of  the  earliest  period  presented.  The  adjustments  to  the  historical  Quest  financial  results  include  the  exclusion  of  legacy
derivatives and interest expense that were settled in the execution of the Acquisition of Quest. Additional adjustments include non-recurring transaction
costs  and  the  portion  of  the  inventory  fair  value  adjustment  recorded  by  the  Company  during  the  fifty-two  week  period  ended  August  29,  2020. Both
periods were further adjusted to reflect a full period of (a) fair value adjustments related to inventory and incremental customer relationship amortization,
(b)  interest  expense  with  the  higher  principal  and  interest  rates  associated  with  the  Company's  new  term  loan  debt  incurred  to  finance,  in  part,  the
Acquisition of Quest, and (c) the effects of the adjustments on income taxes and net income.

The following unaudited pro forma combined financial information presents combined results of the Company and Quest as if the Acquisition of

Quest has occurred at the beginning of fiscal 2019:

(In thousands)

Net sales

Gross profit

Net income

52-Weeks Ended

53-Weeks Ended

  August 29, 2020

  August 31, 2019

  $

  $

885,044   $

355,395  

59,090   $

832,254

317,480

30,143

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5. Property and Equipment, Net

Property and equipment, net, as presented with the Consolidated Balance Sheets, are summarized as follows:

(In thousands)

Furniture and fixtures

Computer equipment and software

Machinery and equipment

Website development costs

Leasehold improvements

Finance lease right-of-use-assets

Construction in progress

Property and equipment, gross

Less: accumulated depreciation

Property and equipment, net

August 29, 2020

August 31, 2019

  $

3,197   $

1,062  

1,135  

—  

8,137  

1,185  

—  

14,716  

(2,866)  

11,850   $

  $

715

956

385

2,237

361

—

139

4,793

(2,337)

2,456

The increase in Property and equipment, net as of August 29, 2020 as compared to August 31, 2019 was primarily a result of the Acquisition of
Quest. Total depreciation expense was $1.8 million for the fifty-two week period ended August 29, 2020, $1.1 million for the fifty-three week period ended
August  31,  2019,  and  $1.2 million  for  the  fifty-two  week  period  ended  August  25,  2018.  General  and  administrative  includes  a  $0.1  million  loss  on
disposal of property and equipment in the fifty-two week period ended August 25, 2018.

6. Goodwill and Intangibles

Changes to Goodwill during the fifty-two week period ended August 29, 2020 were as follows:

(In thousands)

Balance as of August 31, 2019

Acquisition of business

Balance as of August 29, 2020

Goodwill

471,427

73,347

544,774

  $

  $

The change in Goodwill during the fifty-two week period ended August 29, 2020 was the result of the acquisition method of accounting related to
the Acquisition of Quest as described in Note 4. There were no changes in the Company's goodwill in the fifty-three week period ended August 31, 2019.
There were no impairment charges related to goodwill in the fifty-two week period ended August 29, 2020 or since the inception of the Company.

Intangible assets, net in the Consolidated Balance Sheets consist of the following:

(In thousands)

Intangible assets with indefinite life:

Brands and trademarks

Intangible assets with finite lives:

Customer relationships

Proprietary recipes and formulas

Licensing agreements

Software and website development costs

3

-

5 years  

Useful life

Gross carrying
amount

August 29, 2020

Accumulated
amortization

Net carrying
amount

Indefinite life

  $

979,000   $

—   $

979,000

15 years

7 years

14 years

174,000  

7,000  

22,000  

5,967  

18,503  

3,131  

4,920  

2,645  

155,497

3,869

17,080

3,322

  $

1,187,967   $

29,199   $

1,158,768

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(In thousands)

Intangible assets with indefinite life:

Brands and trademarks

Intangible assets with finite lives:

Customer relationships

Proprietary recipes and formulas

Licensing agreements

Useful life

Gross carrying
amount

August 31, 2019

Accumulated
amortization

  Net carrying amount

Indefinite life

  $

232,000   $

—   $

232,000

15 years

7 years

14 years

59,000  

7,000  

22,000  

8,382  

2,131  

3,348  

  $

320,000   $

13,861   $

50,618

4,869

18,652

306,139

Intangible  assets,  net  changed  due  to  the  Acquisition  of  Quest,  amortization  expense,  and  an  impairment  loss  related  to  brand  and  trademark
intangible assets. During the fourth quarter of fiscal 2020, the Company determined there were indicators of impairment related to the SimplyProtein brand
intangible  asset.  Therefore,  the  Company  performed  a  quantitative  assessment  of  its  brand  intangible  asset,  which  indicated  its  fair  value  exceeded  its
carrying value, resulting in a loss on impairment of $3.0 million.

Amortization expense related to intangible assets was $14.0 million for the fifty-two week period ended August 29, 2020, $6.5 million  for  the
fifty-three week period ended August 31, 2019, and $6.5 million for the fifty-two week period ended August 25, 2018. Estimated future amortization for
each of the next five fiscal years and thereafter is as follows:

(In thousands)

2021

2022

2023

2024

2025

Thereafter

Total

Amortization

15,446

15,212

14,938

14,281

13,171

106,720

179,768

  $

  $

7. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities in the Consolidated Balance Sheets were comprised of the following:

(In thousands)

Accrued professional fees

Accrued advertising allowances and claims

Accrued bonus expenses

Accrued freight expenses

Accrued payroll-related expenses

Accrued commissions

Income taxes payable

VAT payable

Accrued restructuring

Other accrued expenses

Current operating lease liabilities

Accrued expenses and other current liabilities

  $

August 29, 2020

August 31, 2019

3,125   $

2,625  

12,261  

1,795  

2,179  

1,789  

839  

2,367  

4,139  

2,559  

4,329  

8,903

2,095

10,908

1,791

841

932

382

1,787

—

2,294

—

  $

38,007   $

29,933

The increase in Accrued expenses and other current liabilities as of August 29, 2020 as compared to August 31, 2019 was primarily a result of the

Acquisition of Quest.

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8. Long-Term Debt and Line of Credit

On  July  7,  2017,  the  Company  entered  into  a  credit  agreement  with  Barclays  Bank  PLC  and  other  parties  (as  amended  to  date,  the  "Credit
Agreement").  The  Credit  Agreement  provides  for  (i)  a  term  facility  of  $200.0 million  (“Term  Facility”)  with  a  seven-year  maturity  and  (ii)  a  revolving
credit facility of up to $75.0 million (the “Revolving Credit Facility”) with a five-year maturity. Substantially concurrent with the consummation of the
Acquisition of Atkins, the full $200.0 million of the Term Facility (the “Term Loan”) was drawn. The interest rate per annum is based on either (i) a base
rate equaling the higher of (a) the “prime rate”, (b) the federal funds effective rate plus 0.50% and (c) the Euro-currency rate applicable for an interest
period of one month plus 1.00% plus (x) 3.00% margin for Term Loan or (y) 2.00% margin for Revolving Credit Facility, or (ii) London Interbank Offered
Rate (“LIBOR”) adjusted for statutory reserve requirements, plus (x) 4.00% margin for the Term Loan subject to a floor of 1.00% or (y) 3.00% margin for
the Revolving Credit Facility. As security for the payment or performance of its debt, the Company has pledged certain equity interests in its subsidiaries.

On March 16, 2018 (the “Amendment Date”), the Company entered into an amendment (the “Repricing Amendment”) to the Credit Agreement.
As a result of the Repricing Amendment, the interest rate on the Term Loan was reduced and, as of the Amendment Date, such loans had an interest rate
equal to, at the Company's option, either LIBOR plus an applicable margin of 3.50% or a base rate plus an applicable margin of 2.50%. The Repricing
Amendment  did  not  change  the  interest  rate  on  the  Revolving  Credit  Facility.  The  Revolving  Credit  Facility  continued  to  bear  interest  based  upon  the
Company's consolidated net leverage ratio as of the last financial statements delivered to the administrative agent. No additional debt was incurred, or any
proceeds received, by the Company in connection with the Repricing Amendment. The incremental fees paid to the administrative agent are reflected as
additional debt discount and are amortized over the terms of the long-term financing agreements using the effective-interest method.

On November 7, 2019, the Company entered into an amendment (the “Incremental Facility Amendment”) to the Credit Agreement to increase the
principal borrowed on the Term Facility by $460.0 million. The Term Facility together with the incremental borrowing make up the Initial Term Loans (as
defined in the Incremental Facility Amendment) and as of the Amendment No. 2 Effective Date (as defined in the Incremental Facility Amendment), the
Initial  Term  Loans  bear  interest  at  a  rate  equal  to,  at  the  Company's  option,  either  LIBOR  plus  an  applicable  margin  of  3.75%  or  a  base  rate  plus  an
applicable margin of 2.75%. The Incremental Facility Amendment was executed to partially finance the Acquisition of Quest. No amounts under the Term
Facility were repaid as a result of the execution of the Incremental Facility Amendment.

During  the  third  fiscal  quarter  of  2020,  the  Company  borrowed  $25.0  million  under  the  Revolving  Credit  Facility.  This  was  a  precautionary
measure to preserve financial flexibility and to maintain liquidity in response to the spread of COVID-19 and uncertainty around consumer behavior. The
Company  used  the  proceeds  of  the  Revolving  Credit  Facility  to  meet  initial  elevated  customer  orders  in  response  to  COVID-19,  build  finished  goods
inventory  of  some  of  its  high  velocity  items,  support  working  capital  and  support  general  corporate  purposes.  In  the  fourth  fiscal  quarter  of  2020,  the
Company  repaid  the  $25.0  million  borrowing  under  the  Revolving  Credit  Facility.  The  Company  may  repay  borrowings  under  the  Revolving  Credit
Facility at any time without penalty. As of August 29, 2020 and August 31, 2019, there were no amounts drawn against the Revolving Credit Facility.

The Credit Agreement contains certain financial and other covenants that limit our ability to, among other things, incur and/or undertake asset
sales  and  other  dispositions,  liens,  indebtedness,  certain  acquisitions  and  investments,  consolidations,  mergers,  reorganizations  and  other  fundamental
changes, payment of dividends and other distributions to equity and warrant holders, and prepayments of material subordinated debt, in each case, subject
to customary exceptions materially consistent with credit facilities of such type and size. The Revolving Credit Facility has a maximum total net leverage
ratio equal to or less than 6.25:1.00 (with a reduction to 6.00:1.00 on the third anniversary of the closing date of the credit facilities) contingent on credit
extensions in excess of 30% of the total amount of commitments available under the Revolving Credit Facility. Any failure to comply with the restrictions
of the credit facilities may result in an event of default. The Company was in compliance with all financial covenants as of August 29, 2020 and August 31,
2019, respectively.

Long-term debt consists of the following:

(In thousands)

Term Facility (effective rate of 4.8% at August 29, 2020)

Finance lease liabilities (effective rate of 5.6% at August 29, 2020)

Less: Deferred financing fees

Total debt

Less: Current maturities, net of deferred financing fees of $0.0 million at August 29, 2020 and $1.3

million at August 31, 2019, respectively

Less: Current finance lease liabilities

Long-term debt, net of deferred financing fees

August 29, 2020

August 31, 2019

  $

606,500   $

922  

10,272  

597,150  

—  

271  

196,500

—

5,565

190,935

676

—

  $

596,879   $

190,259

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As of August 29, 2020, aggregate principal maturities of debt for each of the next five fiscal years and thereafter are as follows:

(In thousands)

2021

2022

2023

2024

2025

Total debt

Principal Maturities

  $

  $

236

282

262

606,642

—

607,422

The Company is not required to make principal payments on the Term Facility over the twelve months following the period ended August  29,

2020.

As  of  August  29,  2020,  the  Company  had  letters  of  credit  in  the  amount  of  $5.9  million  outstanding.  Our  letters  of  credit  offset  against  the
availability of the Revolving Credit Facility. These letters of credit exist to support three of the Company's leased buildings and insurance programs relating
to workers' compensation. No amounts were drawn against these letters of credit at August 29, 2020.

The Company utilizes market approaches to estimate the fair value of certain outstanding borrowings by discounting anticipated future cash flows
derived from the contractual terms of the obligations and observable market interest and foreign exchange rates. The Company carries debt at historical
cost and discloses fair value. As of August 29, 2020 and August 31, 2019, the book value of the Company’s debt approximated fair value. The estimated
fair value of the Term Loan is valued based on observable inputs and classified as Level 2 in the fair value hierarchy.

9. Fair Value of Financial Instruments

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market
participants at the measurement date. To increase the comparability of fair value measurements, a three-tier fair value hierarchy, which prioritizes the inputs
used in the valuation methodologies, is as follows:

Level 1 – Valuations based on quoted prices for identical assets and liabilities in active markets.

Level 2 – Valuations based on observable inputs other than quoted prices included in Level 1, such as quoted prices for similar assets or liabilities
in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, or other inputs that are observable or
can be corroborated by observable market data.

Level 3 – Valuations based on unobservable inputs reflecting the Company’s own assumptions, consistent with reasonably available assumptions
made by other market participants. These valuations require significant judgment.

A loss of $0.5 million and a benefit of $2.8 million was charged to the Loss (gain) in fair value change of contingent consideration - TRA liability

for the fifty-three week period ended August 31, 2019 and fifty-two week period ended August 25, 2018, respectively. The Company settled the Income
Tax Receivable Agreement (the “TRA”) during the fifty-three week period ended August 31, 2019, which resulted in a $1.5 million gain. Following the
settlement of the TRA liability, the Company did not have any Level 3 financial assets or liabilities as of August 29, 2020 or August 31, 2019. Refer to
Note 10, Income Taxes, for additional details regarding the TRA liability settlement.

10. Income Taxes

The sources of income before income taxes are as follows:

(In thousands)

Domestic

Foreign

Total income before income taxes

52-Weeks Ended

53-Weeks Ended

52-Weeks Ended

August 29, 2020

August 31, 2019

August 25, 2018

  $

  $

47,480   $

546  

48,026   $

64,244   $

42  

64,286   $

49,748

3,343

53,091

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Income tax expense (benefit) was comprised of the following:

52-Weeks Ended

53-Weeks Ended

52-Weeks Ended

August 29, 2020

August 31, 2019

August 25, 2018

(In thousands)

Current:

Federal

State and local

Foreign

Total current expense

Deferred:

Federal

State and local

Foreign

Total deferred income tax expense (benefit)

  $

  $

  $

3,056   $

1,835  

219  

5,110   $

6,747   $

1,637  

(168)  

8,216  

2,784   $

2,684  

374  

5,842   $

2,584

159

1,001

3,744

9,976   $

(21,223)

1,086  

(154)  

10,908  

(26)

141

(21,108)

(17,364)

Total tax expense (benefit)

  $

13,326   $

16,750   $

A reconciliation of the federal statutory income tax rate to the effective income tax rate is as follows:

(In thousands)

Statutory income tax expense:

State income tax expense, net of federal

Valuation allowance

Taxes on foreign income above the U.S. tax

Tax Cuts and Jobs Act

Change in tax rate

Non-deductible transaction costs

TRA contingent consideration

Other permanent items

Income tax expense (benefit)

52-Weeks Ended

53-Weeks Ended

52-Weeks Ended

August 29, 2020

August 31, 2019

August 25, 2018

21.0 %  

21.0 %  

25.5 %

5.0

(1.2)

0.1

—  

1.5

0.1

—  

1.2

27.7 %  

3.9

(0.6)

0.2

—  

1.5

—  

(0.4)

0.5

26.1 %  

3.1

0.6

0.4

(58.4)

(4.0)

—

(1.5)

1.6

(32.7)%

The comparability of the Company's operating results of fiscal 2018 as compared to subsequent fiscal years 2019 and 2020 was effected by the
U.S. Tax Cuts and Jobs Act of 2017 (the “Tax Act”), which was enacted on December 22, 2017. The Tax Act introduced significant changes to U.S. income
tax law including reducing the U.S. federal statutory tax rate from 35% to 21% and imposing new taxes on certain foreign-sourced earnings and certain
intercompany payments. Due to the timing of the enactment and the complexity involved in applying the provisions of the Tax Act, the Company made
reasonable estimates of the effects and recorded provisional amounts in its financial statements as of fiscal 2018 in accordance with SEC Staff Accounting
Bulletin  No.  118  (“SAB  118”).  During  the  period  ended  February  23,  2019,  the  Company  completed  its  accounting  for  the  Tax  Act  with  no  material
adjustment to the provisional estimates recorded.

For  the  Global  Intangible  Low-Taxed  Income  (“GILTI”)  provisions  of  the  Tax  Act,  the  Company  completed  its  assessment  during  the  second
quarter  of  2019  and,  effective  August  26,  2018,  elected  an  accounting  policy  to  record  GILTI  as  period  costs  if  and  when  incurred.  Additionally,  the
Company concluded that it had not met the threshold requirements of the base erosion and anti-abuse tax. Although the measurement period has closed,
further  technical  guidance  related  to  the  Tax  Act,  including  final  regulations  on  a  broad  range  of  topics,  is  expected  to  be  issued.  In  accordance  with
Accounting Standards Codification (ASC) 740, the Company will recognize any effects of the guidance in the period that such guidance is issued.

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The  tax  effects  of  temporary  differences  that  gave  rise  to  significant  portions  of  the  deferred  tax  assets  and  liabilities  at  August  29,  2020 and

August 31, 2019 were as follows:

(In thousands)

Deferred tax assets

Accounts receivable allowances

Inventories write-downs

Accrued expenses

Net operating loss carryforwards

Share-based compensation

Tax credits

Lease liabilities

Other

Deferred tax assets

Valuation allowance

Deferred tax asset, net of valuation allowance

Deferred tax liabilities:

Prepaid expense

Excess tax over book depreciation

Website development costs

Intangible assets

Lease right-of-use assets

Other

Deferred tax liabilities

Net deferred tax liabilities

August 29, 2020

August 31, 2019

  $

2,427   $

92  

3,968  

3,837  

2,770  

256  

6,785  

3,714  

23,849  

(3,190)  

20,659   $

(514)   $

(2,278)  

(816)  

(94,398)  

(6,442)  

(563)  

(105,011)  

(84,352)   $

  $

  $

  $

2,601

67

3,680

4,179

1,755

351

—

2,247

14,880

(3,786)

11,094

(474)

(169)

(226)

(74,431)

—

(1,177)

(76,477)

(65,383)

The Company had state net operating loss carryforwards of $11.9 million and $12.2 million and foreign net operating losses of $12.8 million and

$14.2 million at August 29, 2020 and August 31, 2019, respectively. The state net operating loss carryforwards will begin to expire in 2021.

As  of  August  29,  2020,  the  Company  has  recorded  total  valuation  allowances  of  $3.2  million,  of  which  $2.9  million  relates  to  valuation
allowances on deferred tax assets related to foreign net operating loss carryforwards. The majority of this amount represents a full valuation allowance on
the  deferred  tax  assets  of  foreign  entities  within  the  United  Kingdom,  Netherlands,  and  Spain.  Of  the  valuation  allowance  on  deferred  tax  assets,  $0.3
million relates to state net operating losses.

During the fifty-two week period ended August 29, 2020, there was a $1.4 million decrease to the tax loss carryforwards in foreign jurisdictions.
As the carryforwards were generated in jurisdictions where the Company has historically recognized book losses or does not have strong future earnings
projections,  the  Company  concluded  it  is  more  likely  than  not  that  the  operating  losses  would  not  be  realized,  and  thus  maintained  a  full  valuation
allowance against the associated deferred tax assets.

During  the  fifty-two  week  period  ended  August  29,  2020,  the  Company  changed  its  intentions  and  determined  to  not  indefinitely  reinvest  its
foreign earnings within its subsidiaries in the United Kingdom, Spain, and Canada. The change in assertion did not result in recognition of tax liabilities
related to these jurisdictions. It is the Company’s intention to reinvest the earnings of its other non-U.S. subsidiaries in those operations. As of August 29,
2020, the Company has not made a provision for U.S. or additional foreign withholding taxes for any outside basis differences inherent in its investments in
foreign  subsidiaries  that  are  indefinitely  reinvested.  It  is  not  practicable  to  estimate  the  amount  of  deferred  tax  liability  related  to  investments  in  these
foreign subsidiaries.

As of August 29, 2020 and August 31, 2019, the Company has no unrecognized tax benefits.

The Company records interest and penalties associated with unrecognized tax benefits as a component of tax expense. As of August 29, 2020 and
August 31, 2019, the Company has not accrued interest or penalties on unrecognized tax benefits, as there is no position recorded as of these fiscal years.
No  changes  to  the  uncertain  tax  position  balance  are  anticipated  within  the  next  12  months,  and  are  not  expected  to  materially  affect  the  financial
statements.

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As of August 29, 2020, tax years 2014 to 2019 remain subject to examination in the United States and the tax years 2014 to 2019 remain subject to
examination in other major foreign jurisdictions where the Company conducts business. State income tax returns are generally subject to examination for a
period of three to five years after the filing of the respective return.

Tax Receivable Agreement

Concurrent with the Acquisition of Atkins, the Company entered into the TRA with the historical stockholders of Atkins. The TRA was valued
based on the future expected payments under the terms of the agreement. The TRA provides for the payment by Simply Good Foods to the Atkins’ selling
equity holders for certain federal, state, local and non-U.S. tax benefits deemed realized in post-closing taxable periods by Simply Good Foods, Conyers
Park, Atkins and Atkins’ eligible subsidiaries from the use of up to $100 million of the following tax attributes: (i) net operating losses available to be
carried forward as of the closing of the Business Combination, (ii) certain deductions generated by the consummation of the business transaction and (iii)
remaining depreciable tax basis from the 2003 acquisition of Atkins Nutritionals, Inc.

The  Company  re-measured  the  TRA  in  the  second  fiscal  quarter  of  2018  due  to  the  Tax  Act.  The  second  quarter  assessment  of  these  changes

resulted in a provisional one-time gain of $4.7 million, recognized in Loss (gain) in fair value change of contingent consideration - TRA liability.

During the first fiscal quarter of 2019, the Company entered into a termination agreement (the “Termination Agreement”) with Atkins Holdings,
LLC and Roark Capital Acquisition, LLC. Pursuant to the Termination Agreement, the Company paid $26.5 million to settle the TRA in full. Under the
Termination Agreement, each of the parties thereto agreed to terminate the TRA and to release any and all obligations and liabilities of the other parties
thereunder effective as of the receipt of the termination payment. The Company recorded a $0.5 million loss on the fair value change in the TRA liability
through the settlement on November 14, 2018 and recognized a gain of $1.5 million in connection with the execution of the Termination Agreement and
final cash payment.

11. Leases

On  September  1,  2019,  the  Company  adopted  ASU  No.  2016-02,  Leases,  using  the  modified  retrospective  approach  under  ASU  No.  2018-11,
which permits application of the new guidance at the beginning of the period of adoption, with comparative periods continuing to be reported under ASC
Topic 840, Leases.

The components of lease expense were as follows:

(In thousands)

Operating lease cost:

Lease cost

Variable lease cost (1)

Operating lease cost

  Statement of Operations Caption

  Cost of goods sold and General and administrative

  Cost of goods sold and General and administrative

Short term lease cost

  General and administrative

Finance lease cost:

Amortization of right-of use assets

  Cost of goods sold

Interest on lease liabilities

  Interest expense

Total finance lease cost

Total lease cost

(1) Variable lease cost primarily consists of common area maintenance, such as cleaning and repairs.

71

52-Weeks Ended

August 29, 2020

5,242

1,648

6,890

30

273

60

333

7,253

  $

  $

  $

  $

  $

  $

    
 
   
 
 
   
   
 
   
 
   
   
 
   
   
   
   
 
   
 
   
   
   
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The gross amounts of assets and liabilities related to both operating and finance leases are as follows:

(In thousands)

Assets

Operating lease right-of-use assets

Finance lease right-of-use assets

Total lease assets

Liabilities

Current:

Operating lease liabilities

Finance lease liabilities

Long-term:

Operating lease liabilities

Finance lease liabilities

Total lease liabilities

  Balance Sheet Caption

  August 29, 2020

  Other long-term assets

  Property and equipment, net

  Accrued expenses and other current liabilities

  Current maturities of long-term debt

  Other long-term liabilities

  Long-term debt, less current maturities

  $

  $

  $

  $

25,703

912

26,615

4,329

271

22,764

651

28,015

Future maturities of lease liabilities as of August 29, 2020 were as follows:

(In thousands)

Fiscal year ending:

2021

2022

2023

2024

2025

Thereafter

Total lease payments

Less: Interest

Present value of lease liabilities

  Operating Leases  

Finance Leases

  $

5,697   $

4,649  

4,114  

4,216  

3,765  

11,014  

33,455  

(6,362)  

  $

27,093   $

313

313

278

145

—

—

1,049

(127)

922

As of August 29, 2020, the Company had entered into a lease with estimated total minimum future lease payments of $32.2 million over a 10.0-
year minimum lease term that had not yet commenced, and as a result it is not recorded on the Consolidated Balance Sheets. The Company expects the
lease to commence in fiscal year 2021, and the Company has the option to renew the lease for an additional 5.0 years or 10.0 years after the minimum lease
term.

The weighted-average remaining lease terms and weighted-average discount rates for operating and finance leases as of August 29, 2020 were as

follows:

Weighted-average remaining lease term (in years)

Weighted-average discount rate

Supplemental and other information related to leases was as follows:

(In thousands)

Cash paid for amounts included in the measurement of lease liabilities

Operating cash flows from operating leases

Operating cash flows from finance leases

Financing cash flows from finance leases

72

  Operating Leases

Finance Leases

6.97

5.7%  

3.41

5.6%

  52-Weeks Ended

  August 29, 2020

  $

  $

6,534

18

338

   
   
 
   
 
   
   
   
   
   
   
 
   
   
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
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Comparative Information as Reported Under Previous Accounting Standards

The following comparative information is reported based upon previous accounting standards in effect for the periods presented.

Future minimum payments under lease arrangements with a remaining term in excess of one year were as follows as of August 31, 2019:

(In thousands)

August 31, 2019

2020

2021

2022

2023

2024

Thereafter

Total

  $

  $

2,546

1,947

1,677

1,093

87

56

7,406

For the fifty-three week period ended August 31, 2019, rent expenses for operating leases were $2.2 million. For the fifty-two week period ended

August 25, 2018, rent expenses for operating leases were $2.4 million.

12. Commitments and Contingencies

Litigation

The  Company  is  a  party  to  certain  litigation  and  claims  that  are  considered  normal  to  the  operations  of  the  business.  From  time  to  time,  the
Company has been and may again become involved in legal proceedings arising in the ordinary course of business. The Company is not presently a party to
any litigation that it believes to be material, and the Company is not aware of any pending or threatened litigation against it that its management believes
could have a material adverse effect on its business, operating result, financial condition or cash flows.

During the fifty-three week period ended August 31, 2019, the Company reserved $3.5 million for the potential settlement of class action litigation
concerning certain product label claims. During the fifty-two week period ended August 29, 2020, the Company reserved an additional $0.3 million. The
reserve is included within General and administrative in the Consolidated Statements of Operations and Comprehensive Income and the reserve was fully
paid into escrow and settled during the fifty-two week period ended August 29, 2020.

As  of  August  29,  2020,  the  Company  had  $1.3 million  reserved  for  potential  settlements,  of  which  $1.2  million  were  acquired  as  part  of  the

Acquisition of Quest.

Other

The  Company  has  entered  into  endorsement  contracts  with  certain  celebrity  figures  and  social  media  influencers  to  promote  and  endorse  the
Atkins  and  Quest  brands  and  product  lines.  These  contracts  contain  endorsement  fees,  which  are  expensed  ratably  over  the  life  of  the  contract,  and
performance fees, that are recognized at the time of achievement. Based on the terms of the contracts in place and achievement of performance conditions
as of August 29, 2020 the Company will be required to make payments of $2.9 million over the next year.

13. Stockholders' Equity

Public Equity Offering

On October 9, 2019, the Company completed an underwritten public offering of 13,379,205 shares of common stock at a price to the public of
$26.35 per share. The Company paid underwriting discounts and commissions of $0.19 per share resulting in net proceeds to the Company of $26.16 per
share, or approximately $350.0 million (the “Offering”). The Company paid $0.8 million for legal, accounting and registrations fees related to the Offering.
The net proceeds were used to pay a portion of the purchase price and related fees and expenses for the Acquisition of Quest.

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Equity Warrants

Prior  to  the  Acquisition  of  Atkins,  Conyers  Park  issued  13,416,667  public  warrants  and  6,700,000  private  placement  warrants.  The  Company
assumed the Conyers Park equity warrants in connection with the Acquisition of Atkins. As a result of the Acquisition of Atkins, the warrants issued by
Conyers Park were no longer exercisable for shares of Conyers Park common stock, but were instead exercisable for common stock of the Company. All
other features of the warrants were unchanged.

From August 26, 2018 through October 5, 2018, public warrants to purchase an aggregate of 9,866,451 shares of the Company’s common stock

were exercised for cash at an exercise price of $11.50 per share, resulting in aggregate gross proceeds to the Company of $113.5 million.

On October 4, 2018, the Company delivered a notice for the redemption (the “Redemption Notice”) of all of its public warrants that remained
unexercised immediately after November 5, 2018. Exercises of public warrants following the Redemption Notice were required to be done on a cashless
basis. Accordingly, holders were no longer permitted to exercise public warrants in exchange for payment in cash of $11.50 per share. Instead, a holder
exercising a public warrant was deemed to have paid the $11.50 per share exercise price by the surrender of 0.61885 of a share of common stock that the
holder would have been entitled to receive upon a cash exercise of each public warrant. Exercising holders received 0.38115 of a share of the Company’s
common stock for each public warrant surrendered for exercise. Following the Redemption Notice, 3,499,639 public warrants were exercised on a cashless
basis.  An  aggregate  of  1,333,848  shares  of  the  Company’s  common  stock  were  issued  in  connection  with  these  exercises  of  the  public  warrants.  All
remaining public warrants were redeemed as of November 5, 2018 for an immaterial amount.

The Company’s private placement warrants to purchase 6,700,000 shares of the Company’s common stock remain outstanding.

Stock Repurchase Program

On November 13, 2018, the Company announced that its Board of Directors had adopted a $50.0 million stock repurchase program. Under the
stock repurchase program, the Company may repurchase shares from time to time in the open market or in privately negotiated transactions. The stock
repurchase program does not obligate the Company to acquire any specific number of shares or acquire shares over any specific period of time. The stock
repurchase program may be suspended or discontinued at any time by the Company, and does not have an expiration date.

During the fifty-two week period ended August 29, 2020, the Company did not repurchase any shares of common stock. During the fifty-three
week  period  ended  August  31,  2019,  the  Company  repurchased  98,234  shares  of  common  stock  at  an  average  share  price  of  $21.83  per  share.  As  of
August 29, 2020, approximately $47.9 million remained available under the stock repurchase program.

14. Earnings Per Share

Basic earnings per share is based on the weighted average number of common shares issued and outstanding. In periods in which the Company
has net income, diluted earnings per share is based on the weighted average number of common shares issued and outstanding and the effect of all dilutive
common  stock  equivalents  outstanding  during  each  period.  In  periods  in  which  the  Company  has  a  net  loss,  diluted  earnings  per  share  is  based  on  the
weighted  average  number  of  common  shares  issued  and  outstanding  as  the  effect  of  including  common  stock  equivalents  outstanding  would  be  anti-
dilutive.

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The following table reconciles the numerators and denominators used in the computations of both basic and diluted earnings per share:

(In thousands, except share and per share data)

August 29, 2020

August 31, 2019

August 25, 2018

52-Weeks Ended

53-Weeks Ended

52-Weeks Ended

Basic earnings per share computation:

Numerator:

Net income available to common stock stockholders

Denominator:

Weighted average common shares - basic

Basic earnings per share from net income

Diluted earnings per share computation:

Numerator:

Net income available to common stock stockholders

Denominator:

Weighted average common shares outstanding - basic

Public and private warrants

Employee stock options

Non-vested shares

Weighted average common shares - diluted

Diluted earnings per share from net income

  $

  $

  $

34,700   $

47,536   $

70,455

93,968,953  

80,734,091  

0.37   $

0.59   $

70,582,149

1.00

34,700   $

47,536   $

70,455

93,968,953  

3,327,656  

1,001,542  

45,571  

98,343,722  

80,734,091  

3,615,198  

801,700

92,920  

85,243,909  

  $

0.35   $

0.56   $

70,582,149

3,006,073

43,779

49,354

73,681,355

0.96

Earnings per share calculations for the fifty-two week period ended August 29, 2020, fifty-three week period ended August 31, 2019, and fifty-
two week period ended August 25, 2018 excluded 0.6 million, 0.2 million and 0.2 million shares of stock options, respectively, that would have been anti-
dilutive. An immaterial number of non-vested shares were excluded from earnings per share calculations for the fifty-two week period ended August 29,
2020, fifty-three week period ended August 31, 2019, and fifty-two week period ended August 25, 2018 .

15. Omnibus Incentive Plan

Stock-based compensation includes stock options, restricted stock unit, performance stock unit awards and stock appreciation rights, which are
awarded  to  employees,  directors,  and  consultants  of  the  Company.  Stock-based  compensation  expense  is  recognized  on  a  straight-line  basis  over  the
requisite service period of the award based on their grant date fair value. Stock-based compensation expense is included within General and administrative
expense, which is the same financial statement caption where the recipient’s other compensation is reported.

The Company recorded stock-based compensation expense of $7.6 million in the fifty-two week period ended August 29, 2020, $5.5 million in the

fifty-three week period ended August 31, 2019, and $4.0 million in the fifty-two week period ended August 25, 2018.

In July 2017, the Company's stockholders approved the 2017 Omnibus Incentive Plan (the “Incentive Plan”). The Incentive Plan provides for the
issuance of a maximum of 9,067,917 shares of stock-denominated awards to directors, employees, officers and agents of the Company. As of August 29,
2020, there were 5.2 million shares available for grant under the Incentive Plan.

Stock Options

Stock options granted under the Incentive Plan are granted at a price equal to or more than the fair value of common stock on the date the option is
granted. Stock options under the Incentive Plan generally become exercisable ratably over three years from the date of grant and must be exercised within
ten years from the date of grant.

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The following table summarizes stock option activity for the fifty-two week period ended August 29, 2020:

(In thousands, except share and per share data)

Shares

Weighted average
exercise price

Weighted average
remaining
contractual life
(in years)

Aggregate intrinsic
value

Outstanding as of August 31, 2019

2,748,735   $

13.35  

8.13   $

44,743

Granted

Exercised

Forfeited

Outstanding as of August 29, 2020

229,024  

(340,382)  

(21,478)  

2,615,899   $

23.87    

12.36    

21.92    

14.33  

7.29   $

28,927

Vested and expected to vest as of August 29, 2020

2,615,899   $

14.33  

7.29   $

28,927

Exercisable as of August 29, 2020

2,082,569   $

12.65  

7.00   $

26,537

The following table summarizes information about stock options outstanding at August 29, 2020:

Range of Exercise Prices

  Number Outstanding  

Weighted-Average
Exercise Price

Weighted-Average
Remaining Life
(Years)

  Number Exercisable  

Weighted-Average
Exercise Price

$

$

$

$

$

12.00 - 14.99
15.00 - 17.99
18.00 - 20.99
21.00 - 23.99
24.00 - 26.99

1,938,833   $

117,553  

293,465  

48,396  

217,652  

2,615,899   $

12.04  

16.88  

19.89  

21.85  

24.19  

14.33  

6.90  

7.89  

8.02  

9.56  

8.91  

7.29  

1,893,950   $

78,368  

94,507  

4,462  

11,282  

2,082,569   $

12.02

16.88

19.89

21.49

24.08

12.65

The weighted average fair value of options granted during the fifty-two week period ended August 29, 2020, fifty-three week period ended August

31, 2019, and fifty-two week period ended August 25, 2018 were $7.79, $7.10 and $4.60, respectively.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes Option Pricing Model based on the following

assumptions:

Expected volatility

Expected dividend yield

Expected option term

Risk-free rate of return

52-Weeks Ended

53-Weeks Ended

52-Weeks Ended

August 29, 2020
30.27% - 33.82%  

August 31, 2019
29.30% - 32.09%  

August 25, 2018

26.72% - 27.50%

—%

6

—%

6

—%

6 

0.38% - 1.8%

1.82% - 3.13%  

1.98% - 2.79%

Expected term is estimated using the simplified method, which takes into account vesting and contractual term. The simplified method is being
used to calculate expected term instead of historical experience due to a lack of relevant historical data resulting from changes in option vesting schedules
and changes in the pool of employees receiving option grants. Due to a lack of sufficient trading history for the Company's common stock, expected stock
price volatility is based on a sampling of comparable publicly traded companies. The Company believes a sample of comparable publicly traded companies
most closely models the nature of the business and stock price volatility. The risk-free rates are based on the implied yield available on U.S. Treasury zero-
coupon issues with an equivalent remaining term. Future annual dividends over the expected term are estimated to be nil.

As of August 29, 2020, $2.3 million of total unrecognized compensation cost related to stock option plans that will be recognized over a weighted
average period of 1.6 years. During the fifty-two week period ended August 29, 2020, fifty-three week period ended August 31, 2019, and fifty-two week
period ended August 25, 2018, the Company received $4.2 million, $0.7 million, and $0.1 million in cash from stock option exercises, respectively.

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Restricted Stock Units

Restricted stock units granted under the Incentive Plan are granted at a price equal to closing market price of the Company's common stock on the

date of grant. Restricted stock units under the Incentive Plan generally vest over three years.

The following table summarizes restricted stock unit activity for the fifty-two week period ended August 29, 2020:

Non-vested as of August 31, 2019

Granted

Vested

Forfeited

Non-vested as of August 29, 2020

Units

Weighted average
grant-date fair value

92,400   $

193,533  

(67,354)  

(10,556)  

208,023   $

17.50

23.17

17.07

19.45

22.82

As  of  August  29,  2020,  the  Company  had  $3.0  million  of  total  unrecognized  compensation  cost  related  to  restricted  stock  units  that  will  be

recognized over a weighted average period of 1.9 years.

Performance Stock Units

During the fifty-two week period ended August 29, 2020, the Board of Directors granted performance stock units under the Company's equity
compensation plan. Performance stock units vest in a range between 0% and 200% based upon certain performance criteria over a period of three years.
Performance stock units were valued using a Monte-Carlo simulation.

The following table summarizes performance stock unit activity for the fifty-two week period ended August 29, 2020:

Non-vested as of August 31, 2019

Granted

Vested

Forfeited

Non-vested as of August 29, 2020

Units

Weighted average
grant-date fair value

192,389   $

121,288  

—  

(18,421)  

295,256   $

11.93

27.39

—

17.62

17.93

As of August 29, 2020, the Company had $3.2 million of total unrecognized compensation cost related to performance stock units that will be

recognized over a weighted average period of 1.6 years.

Stock Appreciation Rights

Stock  appreciation  rights  ("SARs")  permit  the  holder  to  participate  in  the  appreciation  of  the  Company's  common  stock  price.  The  Company's
SARs settle in shares of its common stock once the applicable vesting criteria has been met. SARs cliff vest three years from the date of grant and must be
exercised within ten years.

The following table summarizes SARs activity for the fifty-two week period ended August 29, 2020:

Shares Underlying
SARs

Weighted average
exercise price

Weighted average
remaining
contractual life (in
years)

Outstanding as of August 31, 2019

Granted

Exercised

Forfeited

Outstanding as of August 29, 2020

—   $

150,000  

—  

—  

150,000   $

—    

24.20    

—    

—    

24.20  

Vested and expected to vest as of August 29, 2020

150,000   $

24.20  

Exercisable as of August 29, 2020

—   $

—  

9.18

9.18

0.00

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As of August 29, 2020, the Company had $0.3 million of total unrecognized compensation cost related to its SARs that will be recognized over a

weighted average period of 2.2 years.

16. Related Party Transactions

Tax Receivable Agreement

During  the  fifty-three  week  period  ended  August  31,  2019,  the  Company  entered  into  the  Termination  Agreement,  pursuant  to  which,  the
Company paid $26.5 million  to  settle  the  TRA  (the  “Termination  Payment”),  which  provided  former  stockholders  of  Atkins  with  payments  for  federal,
state, local and non-U.S. tax benefits deemed realized by the Company.

Under the Termination Agreement, each of the parties thereto agreed to terminate the TRA and to release and discharge any and all obligations
and liabilities of the other parties thereunder effective as of the exchange agent’s receipt of the Termination Payment. Richard Laube, a former director of
the Company, Joseph Scalzo, President and Chief Executive Officer and a director of the Company, and Scott Parker, Chief Marketing Officer, were each
former stockholders of Atkins and received their respective pro rata share of the Termination Payment as additional consideration for their former stock
ownership in accordance with the terms of the Merger Agreement. The TRA liability and subsequent settlement are discussed in Note 10, Income Taxes.

Merger Agreement Working Capital Adjustment

In the first quarter of fiscal 2018, pursuant to the terms of the Merger Agreement, Simply Good Foods paid a working capital adjustment of $1.8

million to the former owners of Atkins, which resulted in an increase to the previously recognized goodwill.

17. Segment and Customer Information

Following the Acquisition of Quest, the Company's operations are organized into two operating segments, Atkins and Quest, which are aggregated
into one reporting segment due to similar financial, economic and operating characteristics. The operating segments are also similar in the following areas:
(a) the nature of the products; (b) the nature of the production processes; (c) the methods used to distribute products to customers; (d) the type of customer
for the products; and, (e) the nature of the regulatory environment.

Reconciliations of the totals of reported segment revenue, profit or loss measurement, assets and other significant items reported by segment to the
corresponding GAAP totals is not applicable to the Company as it only has one reportable segment. Additionally, revenues from transactions with external
customers for each of Simply Good Foods’ products would be impracticable to disclose and management does not view its business by product line. The
following is a summary of revenue disaggregated by geographic area and brand:

(In thousands)

Net sales

North America

International

Total Atkins

Quest(1)

Total

(1) Quest net sales are primarily in North America.

The following is a summary long lived assets by geographic area:

(In thousands)

Long lived assets

North America

International

Total

52-Weeks Ended

53-Weeks Ended

52-Weeks Ended

August 29, 2020

August 31, 2019

August 25, 2018

  $

501,472   $

498,196   $

28,366  

529,838  

286,803  

25,187  

523,383  

—  

  $

816,641   $

523,383   $

405,055

26,374

431,429

—

431,429

August 29, 2020

August 31, 2019

  $

  $

11,841   $

9  

11,850   $

2,437

19

2,456

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Significant Customers

As a result of the Acquisition of Quest, the Company's exposure to credit risk concentrated in one customer was reduced during 2020. Credit risk
for  the  Company  was  concentrated  in  two  customers  who  comprised  more  than  10%  of  the  Company’s  total  sales  for  the  fifty-two  week  period  ended
August 29, 2020. For the fifty-three week period ended August 31, 2019 and the fifty-two week period ended August 25, 2018, credit risk for the Company
was concentrated in one customer who comprised more than 10% of the Company’s total sales.

Customer 1

Customer 2

n/a - Not applicable as the customer was not significant during these fiscal years.

52-Weeks Ended

August 29, 2020

53-Weeks Ended

52-Weeks Ended

August 31, 2019

August 25, 2018

34%  

10%  

44%  

n/a

43%

n/a

At August  29,  2020  and  August  31,  2019,  the  following  amounts  of  the  Company’s  accounts  receivable,  net  were  related  to  these  significant

customers for the periods in which the customers were significant:

(In thousands)

Customer 1

Customer 2

August 29, 2020

August 31, 2019

  $

  $

34,411  

12,345  

38%   $

17,386  

14%  

n/a  

39%

n/a

n/a - Not applicable as the customer was not significant as of this date.

No  other  customers  of  the  Company  accounted  for  more  than  10%  of  sales  during  these  periods.  The  Company  generally  does  not  require

collateral from its customers and has not incurred any significant losses on uncollectible accounts receivable.

18. Restructuring and Related Charges

In  May  2020,  the  Company  announced  certain  restructuring  activities  in  conjunction  with  the  implementation  of  the  Company’s  future-state
organization design, which creates a fully integrated organization with its completed Acquisition of Quest. The new organization design became effective
on August 31, 2020. These restructuring plans primarily include workforce reductions and changes in management structure.

The one-time termination benefits and employee severance costs to be incurred in relation to these restructuring activities are accounted for in
accordance  with  ASC  Topic  420,  Exit  or  Disposal  Cost  Obligations,  and  ASC  Topic  712,  Compensation-Nonretirement  Postemployment  Benefits,
respectively. The Company recognizes a liability and the related expense for these restructuring costs when the liability is incurred and can be measured.
Restructuring accruals are based upon management estimates at the time and can change depending upon changes in facts and circumstances subsequent to
the date the original liability was recorded.

For the fifty-two week period ended August 29, 2020, the Company incurred $5.5 million of costs for these restructuring activities which have
been included within General and administrative on the Consolidated Statements of Operations and Comprehensive Income. Overall, the Company expects
to incur a total of approximately $8.1 million in restructuring costs, including the $5.5 million referenced above. The one-time termination benefits and
employee severance costs are to be paid throughout fiscal 2021 and the first quarter of fiscal 2022.

Changes to the restructuring liability during the fifty-two week period ended August 29, 2020 were as follows:

(in thousands)

Balance as of August 31, 2019

Charges

Cash payments

Non-cash settlements or adjustments

Balance as of August 29, 2020

Termination benefits
and severance

Other

Restructuring
Liability

—   $

4,139  

—  

—  

—      $

1,388  

(1,388)  

—  

4,139   $

—  

$

—

5,527

(1,388)

—

4,139

  $

  $

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19. Unaudited Quarterly Financial Data

Summarized quarterly financial data:

(In thousands, except per share amounts)

August 29, 2020

  August 29, 2020

  May 30, 2020

  February 29, 2020   November 30, 2019

52-Weeks Ended

13-Weeks Ended

13-Weeks Ended

13-Weeks Ended

13-Weeks Ended

Net sales

Gross profit

Income from operations

Net income

Earnings per share from net income:

Basic

Diluted

(In thousands, except per share amounts)

Net sales

Gross profit (1)

Income from operations

Net income

Earnings per share from net income:

Basic

Diluted

$

$

$

$

$

$

$

$

$

$

$

$

816,641   $

324,328   $

78,224   $

34,700   $

222,286   $

215,101   $

227,101   $

88,102   $

24,832   $

12,427   $

88,626   $

31,108   $

16,409   $

85,394   $

25,269   $

10,657   $

152,153

62,206

(2,985)

(4,793)

0.37   $

0.35   $

0.13   $

0.12   $

0.17   $

0.17   $

0.11   $

0.11   $

(0.05)

(0.05)

53-Weeks Ended

14-Weeks Ended

13-Weeks Ended

13-Weeks Ended

13-Weeks Ended

August 31, 2019

  August 31, 2019

  May 25, 2019

  February 23, 2019   November 24, 2018

523,383   $

217,405   $

72,809   $

47,536   $

139,184   $

139,468   $

123,800   $

59,173   $

12,115   $

6,091   $

56,657   $

20,510   $

13,466   $

49,655   $

19,002   $

12,722   $

120,931

51,920

21,182

15,257

0.59   $

0.56   $

0.07   $

0.07   $

0.16   $

0.16   $

0.16   $

0.15   $

0.20

0.18

(1)

During  the  fifty-three  weeks  period  ended  August  31,  2019,  certain  reclassifications  were  made  to  previously  reported  amounts  to  conform  to  the  current
presentation. On the consolidated statement of operations, inbound freight previously included in Distribution, distribution center expenses previously included in
General and administrative, and depreciation for equipment used in warehouse operations were reclassified to Cost of goods sold. Including these expenses in Cost
of goods sold better aligned costs with the related revenue. As a result, the first three quarters of fiscal year 2019 have been adjusted on a retrospective basis to
reflect the reclassification. For additional information on the change in accounting principle, see Note 2.

Earnings per common share amounts are computed independently for each of the quarters presented. Therefore, the sum of the quarterly earnings

per share amounts may not equal the quarterly earnings per share amounts or the annual earnings per share amounts due to rounding.

20. Subsequent Events

Effective September 24, 2020, the Company sold the assets exclusively related to its SimplyProtein® brand of products for approximately $8.8
million of consideration, including cash of $5.8 million and a note receivable for $3.0 million, to a newly formed entity led by the Company’s Canadian-
based management team who had been responsible for this brand prior to the sale transaction. In addition to purchasing these assets, the buyer assumed
certain liabilities related to the SimplyProtein brand’s business. The transaction enables management to focus its full time and Company’s resources on its
core Atkins® and Quest® branded businesses and other strategic initiatives.

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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A.    Controls and Procedures

We maintain disclosure controls and procedures, as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of
1934, as amended (the “Exchange Act”), that are designed to provide reasonable assurance that information required to be disclosed by us in the reports
that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC rules and
forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer,
as appropriate, to allow timely decisions regarding required financial disclosures.

Management,  including  the  participation  of  our  Chief  Executive  Officer  and  our  Chief  Financial  Officer,  conducted  an  evaluation  (pursuant  to
Rule 13a-15(b) under the Exchange Act) of the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Report.
Based  on  this  evaluation,  our  Chief  Executive  Officer  and  Chief  Financial  Officer  concluded  that,  as  of  August  29,  2020,  the  Company’s  disclosure
controls and procedures were effective.

As discussed above, on November 7, 2019, we completed the Acquisition of Quest. As such, the scope of our assessment of the effectiveness of
our disclosure controls and procedures did not include the internal control over financial reporting of Quest and its affiliated entities. These exclusions are
consistent  with  the  SEC  Staff’s  guidance  that  an  assessment  of  a  recently  acquired  business  may  be  omitted  from  the  scope  of  our  assessment  of  the
effectiveness of disclosure controls and procedures that are also part of internal control over financial reporting in the 12 months following the acquisition.
Quest and its affiliated entities accounted for 47.8% of our total assets and 35.1% of our net sales as of and for the fifty-two week period ended August 29,
2020.

Management's Report on Internal Control over Financial Reporting

Management is responsible for designing, implementing and maintaining adequate internal control over financial reporting, as such term is defined
in  Rules  13a-15(f)  and  15d-15(f)  under  the  Exchange  Act,  to  provide  reasonable  assurance  regarding  the  reliability  of  our  financial  reporting  and  the
preparation  of  financial  statements  in  accordance  with  U.S.  generally  accepted  accounting  principles.  Management  assessed  the  effectiveness  of  our
internal  control  over  financial  reporting  as  of  August  29,  2020.  Management  based  its  assessment  on  criteria  established  in  Internal  Control-Integrated
Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission.  Based  on  the  assessment  using  this  criteria,
management has concluded that our internal control over financial reporting was effective as of August 29, 2020.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. All internal control systems,
no matter how well designed, have inherent limitations. Therefore, even those systems determined to be effective can provide only reasonable assurance
with respect to financial statement preparation and presentation. Additionally, projections of any evaluation of effectiveness to future periods are subject to
the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the  policies  or  procedures  may
deteriorate.

The effectiveness of our internal control over financial reporting as of August 29, 2020 was audited by Deloitte & Touche LLP, our independent
registered public accounting firm, as stated in their report appearing below, which expressed an unqualified opinion on the effectiveness of our internal
control over financial reporting as of August 29, 2020.

Changes in Internal Control over Financial Reporting

As a result of the Acquisition of Quest, we have commenced a project to evaluate the processes and procedures of Quest’s internal control over
financial  reporting  and  incorporate  Quest’s  internal  control  over  financial  reporting  into  our  internal  control  over  financial  reporting  framework.  In
addition,  as  a  result  of  the  Acquisition  of  Quest,  we  have  implemented  new  processes  and  controls  over  accounting  for  an  acquisition,  including
determining the fair value of the assets acquired, liabilities assumed and adjustments to the fair value of contingent consideration.

Except as disclosed above, there were no changes in our internal control over financial reporting during the quarter ended August 29, 2020 that

have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of The Simply Good Foods Company

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of the Simply Good Foods Company and subsidiaries (the “Company”) as of August 29, 2020,
based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO). In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of August 29,
2020, based on criteria established in Internal Control - Integrated Framework (2013) issued by COSO.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated
financial statements as of and for the fifty-two weeks ended August, 29, 2020, of the Company and our report dated October 28, 2020, expressed an
unqualified opinion on those financial statements.

As described in “Management’s Report on Internal Control over Financial Reporting,” management excluded from its assessment the internal control over
financial reporting at Quest Nutrition LLC and its affiliated entities, which was acquired on November 7, 2019, and whose financial statements constitute
47.8% of total assets and 35.1 % of net sales of the consolidated financial statement amounts as of and for the fifty-two weeks ended August 29, 2020.
Accordingly, our audit did not include the internal control over financial reporting at Quest Nutrition LLC and its affiliates.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of
internal control over financial reporting, included in the accompanying “Management’s Report on Internal Control over Financial Reporting.” Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of
compliance with the policies or procedures may deteriorate.

/s/ Deloitte & Touche LLP

Denver, Colorado  
October 28, 2020  

82

Table of Contents

Item 9B.    Other Information

None.

83

Table of Contents

Item 10. Directors, Executive Officers and Corporate Governance

PART III

Incorporated herein by reference to our definitive proxy statement for our 2021 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 29, 2020.

Item 11. Executive Compensation

Incorporated herein by reference to our definitive proxy statement for our 2021 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 29, 2020.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Incorporated herein by reference to our definitive proxy statement for our 2021 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 29, 2020.

Item 13. Certain Relationships and Related Transactions, and Director Independence

Incorporated herein by reference to our definitive proxy statement for our 2021 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 29, 2020.

Item 14. Principal Accountant Fees and Services

Incorporated herein by reference to our definitive proxy statement for our 2021 Annual Meeting of Stockholders to be filed no later than 120 days

after the end of the fiscal year ended August 29, 2020.

84

Table of Contents

Item 15. Exhibits, Financial Statement Schedules

PART IV

The audited consolidated financial statements of The Simply Good Foods Company and its subsidiaries, as required to be filed, are included under
Item 8 of this Annual Report on Form 10-K. Other schedules have been omitted as they are not applicable or the required information is set forth in the
consolidated financial statements or notes thereto.

Exhibit No.

  Document

2.1(a)

2.2(a)

3.1

3.2

4.1

4.2

4.3

4.4

10.1

10.2†

10.3†

10.4†

10.5

10.6

10.7

10.8†

10.9

10.10

10.11†

10.12†

10.13

Agreement and Plan of Merger, dated April 10, 2017, by and among Conyers Park Acquisition Corp., The Simply Good Foods Company, Conyers Park
Parent Merger Sub, Inc., Conyers Park Merger Sub 1, Inc., Conyers Park Merger Sub 2, Inc., Conyers Park Merger Sub 3, Inc., Conyers Park Merger Sub
4,  Inc.,  NCP-ATK  HOLDINGS,  INC.,  Atkins  Holdings  LLC,  solely  in  its  capacity  as  the  Majority  Stockholder  and,  solely  in  its  capacity  as  the
Stockholders’ Representative, Roark Capital Acquisition LLC (incorporated by reference to Exhibit 2.1 to Registration Statement on Form S-4, filed on
April 11, 2017).

Stock and Unit Purchase Agreement, dated as of August 21, 2019, by and among Voyage Holdings, LLC, VMG Quest Blocker, Inc., VMG Voyage
Holdings, LLC, VMG Tax-Exempt II, L.P., The Michael K. Osborn and Kaplana P. Osborn Revocable Living Trust, The Ava M. Osborn 2018 Irrevocable
Gift Trust, The Cole M. Osborn 2018 Irrevocable Gift Trust, Ronald Penna and Thomas Bilyeu, Voyage Employee Holdings, LLC, Atkins
Nutritionals, Inc. and solely for the purposes of Section 8.10 therein, the Restricted Sellers (incorporated by reference to Exhibit 2.1 to our Current Report
on Form 8-K filed on August 22, 2019).

Second Amended and Restated Certificate of Incorporation of The Simply Good Foods Company (incorporated by reference to Exhibit 3.1 of our Current
Report on Form 8-K filed on January 27, 2020).

  Second Amended and Restated Bylaws (incorporated by reference to Exhibit 3.2 of our Current Report on Form 10-K filed on October 31, 2019).

Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 to Amendment No. 3 to our Registration Statement on Form S-4 filed on
June 12, 2017).

Warrant Agreement, dated July 14, 2016, between Conyers Park Acquisition Corp. and Continental Stock Transfer & Trust Company (incorporated by
reference to Form 8-K filed by Conyers Park Acquisition Corp. on July 20, 2016).

  Form of Warrant (incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K filed on July 13, 2017).

  Description of Securities.

Investor Rights Agreement, dated July 7, 2017, between The Simply Good Foods Company and Conyers Park Sponsor LLC (incorporated by reference to
Exhibit 10.3 to our Current Report on Form 8-K filed on July 13, 2017).

2017 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.3 to Amendment No. 3 to Registration Statement on Form S-4 filed on June 12,
2017).

Offer Letter, dated December 23, 2010, between Scott Parker and Atkins Nutritionals, Inc. (incorporated by reference to Exhibit 10.7 to Amendment No. 1
to our Registration Statement on Form S-4 filed on May 15, 2017).

Form of Indemnity Agreement (incorporated by reference to Exhibit 10.8 to Amendment No. 3 to our Registration Statement on Form S-4 filed on June
12, 2017).

Credit  Agreement,  dated  July  7,  2017,  by  and  among  Atkins  Intermediate  Holdings,  LLC,  Conyers  Park  Parent  Merger  Sub,  Inc.,  Conyers  Park
Acquisition Corp., Conyers Park Merger Sub 1, Inc., Conyers Park Merger Sub 2, Inc., Conyers Park Merger Sub 3, Inc., Conyers Park Merger Sub 4,
Inc., NCP-ATK Holdings, Inc., Atkins Nutritionals Holdings, Inc., Atkins Nutritionals Holdings II, Inc., Atkins Nutritionals, Inc., the lenders party thereto
and  Barclays  Bank  PLC,  as  the  Administrative  Agent  (incorporated  by  reference  to  Exhibit  10.1  to  our  Current  Report  on  Form  8-K  filed  on  July  13,
2017).

Amendment  No.  2  (Incremental  Facility  Amendment),  dated  as  of  November  7,  2019,  by  and  among  Atkins  Intermediate  Holdings,  LLC,  a  Delaware
limited liability company, Conyers Park Acquisition Corp., a Delaware corporation, Atkins Nutritionals, Inc., a New York corporation, Atkins Nutritionals
Holdings, Inc., a Delaware corporation, Atkins Nutritionals Holdings II, Inc., a Delaware corporation, NCP-ATK Holdings, Inc., a Delaware corporation
and the financial institutions set forth on Schedule A thereto as Additional Term Lenders, and acknowledged by Barclays Bank PLC, as administrative
agent (incorporated by reference to Exhibit 10.1 of our Current Report on Form 8-K filed on November 7, 2019).

Assignment, Assumption and Amendment Agreement, dated July 7, 2017, by and among The Simply Good Foods Company, Conyers Park Acquisition
Corp. and Continental Stock Transfer & Trust Company (incorporated by reference to Exhibit 10.7 to our Current Report on Form 8-K filed on July 13,
2017).

Amended and Restated Employment Agreement, dated July 7, 2017, between The Simply Good Foods Company and Joseph E. Scalzo (incorporated by
reference to Exhibit 10.8 to our Current Report on Form 8-K filed on July 13, 2017).

Income  Tax  Receivable  Agreement,  dated  July  7,  2017,  by  and  among  The  Simply  Good  Foods  Company,  Atkins  Holdings,  LLC  and  Roark  Capital
Acquisition, LLC (solely in its capacity as the Stockholders’ Representative) (incorporated by reference to Exhibit 10.6 to our Current Report on Form 8-
K filed on July 13, 2017).

Termination  Agreement,  dated  November  14,  2018,  among  The  Simply  Good  Foods  Company,  Atkins  Holdings,  LLC  and  Roark  Capital  Acquisition,
LLC (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on November 16, 2018).

Offer Letter, dated June 19, 2017, between Atkins Nutritionals, Inc. and Todd Cunfer (incorporated by reference to Exhibit 10.1 to our Current Report on
our Current Report on Current Report on Form 8-K filed on August 11, 2017).

Letter  Agreement,  dated  August  21,  2017,  between  The  Simply  Good  Foods  Company  and  Todd  Cunfer  (incorporated  by  reference  to  Exhibit  10.2  to
Amendment No. 1 to our Current Report on Form 8-K filed on August 25, 2017).

Repricing Amendment, dated March 16, 2018, by and among Atkins Intermediate Holdings, LLC, Conyers Park Acquisition Corp., Atkins Nutritionals,
Inc.,  Atkins  Nutritionals  Holdings,  Inc.,  Atkins  Nutritionals  Holdings  II,  Inc.  and  NCP-ATK  Holdings,  Inc.  and  Barclays  Bank  PLC  (incorporated  by
reference to Exhibit 10.1 to our Current Report on Form 8-K filed on March 20, 2018).

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Exhibit No.

  Document

10.14†

10.15†

10.16†

10.17†

The Simply Good Foods Executive Severance Compensation Plan, dated July 23, 2018 (incorporated by reference to Exhibit 10.1 to our Current Report
on Form 8-K filed on July 27, 2018).

Form of Executive Severance Compensation Plan, Tier I Participation Agreement, dated July 23, 2018 (incorporated by reference to Exhibit 10.2 to our
Current Report on Form 8-K filed on July 27, 2018).

First Amendment to Amended and Restated Employment Agreement, dated October 16, 2019, between The Simply Good Foods Company and Joseph E.
Scalzo. (Incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on October 18, 2019)

Employment Agreement, dated November 5, 2019, between Quest Nutrition, LLC and David Ritterbush (incorporated by reference to Exhibit 10.2 of our
Current Report on Form 8-K (File No. 001-38115) filed on November 7, 2019).

10.18†

  2017 Omnibus Incentive Plan, as amended from time to time Policy Regarding Treatment of Awards in the Event of an Awardee’s Retirement.

21.1

23.1

23.2

31.1

31.2

32.1

101.INS

101.SCH

101.CAL

101.DEF

101.LAB

101.PRE

  Subsidiaries of The Simply Good Foods Company.

  Consent of Deloitte & Touche LLP.

  Consent of Ernst & Young LLP.

  Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002.

  Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002.

  Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 906 of the Sarbanes Oxley Act.

  XBRL Instance Document

  XBRL Taxonomy Extension Schema Document

  XBRL Taxonomy Extension Calculation Linkbase Document

  XBRL Taxonomy Extension Definition Linkbase Document

  XBRL Taxonomy Extension Label Linkbase Document

  XBRL Taxonomy Extension Presentation Linkbase Document

104
____________________

  Cover Page Interactive Data File (embedded within the Inline XBRL document and contained in Exhibit 101).

†

Indicates a management contract or compensatory plan.

(a) Certain schedules and exhibits to this agreement have been omitted in accordance with Item 601(b)(2) of Regulation S-K. A copy of any omitted schedule and/or

exhibit will be furnished to the Securities and Exchange Commission upon request.

Item 16. Form 10-K Summary

None.

86

 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed

on its behalf by the undersigned thereunto, duly authorized.

SIGNATURES

Date: October 28, 2020

THE SIMPLY GOOD FOODS COMPANY

 By: /s/ Joseph E. Scalzo

Name: Joseph E. Scalzo

Title: President and Chief Executive Officer

87

 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the

registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ Joseph E. Scalzo

Joseph E. Scalzo

  President, Chief Executive Officer and Director

  October 28, 2020

  (Principal Executive Officer)

/s/ Todd E. Cunfer

Todd E. Cunfer

  Chief Financial Officer

  (Principal Financial Officer)

  October 28, 2020

/s/ Timothy A. Matthews

  Vice President, Controller and Chief Accounting Officer

  October 28, 2020

Timothy A. Matthews

  (Principal Accounting Officer)

/s/ James M. Kilts

James M. Kilts

/s/ David J. West

David J. West

  Chairman of the Board of Directors

  October 28, 2020

  Director

  October 28, 2020

/s/ Clayton C. Daley, Jr.

  Director

Clayton C. Daley, Jr.

/s/ Brian K. Ratzan

Brian K. Ratzan

/s/ Nomi P. Ghez

Nomi P. Ghez

/s/ James E. Healey

James E. Healey

  Director

  Director

  Director

/s/ Robert G. Montgomery

  Director

Robert G. Montgomery

/s/ Michelle P. Goolsby

  Director

Michelle P. Goolsby

  October 28, 2020

  October 28, 2020

  October 28, 2020

  October 28, 2020

  October 28, 2020

  October 28, 2020

/s/ Arvin Kash

Arvin Kash

  Director

  October 28, 2020

/s/ David W. Ritterbush

  Director

David W. Ritterbush

  October 28, 2020

/s/ James D. White

James D. White

  Director

  October 28, 2020

88

 
 
 
   
   
   
 
   
   
   
 
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
Exhibit 4.4

DESCRIPTION OF SECURITIES

The following summary of the terms of the capital stock of The Simply Good Foods Company (“Simply Good Foods,” “we,” “our” or “us”) is based upon
our second amended and restated certificate of incorporation and our second amended and restated bylaws. The summary is not complete, and is qualified
by reference to our second amended and restated certificate of incorporation and our second amended and restated bylaws, each of which is filed as an
exhibit to this Annual Report on Form 10-K, and incorporated by reference herein. We encourage you to read our second amended and restated certificate
of incorporation, our second amended and restated bylaws and the applicable provisions of the Delaware General Corporation Law for additional
information.

Authorized and Outstanding Stock

Our second amended and restated certificate of incorporation authorizes us to issue up to 600,000,000 shares of common stock, $0.01 par value per share
(the “Common Stock”) and 100,000,000 shares of preferred stock, $0.01 par value per share (the “Preferred Stock”). No shares of Preferred Stock are
issued and outstanding.

Common Stock

Voting Rights

Each holder of our Common Stock is entitled to one vote for each share on all matters submitted to a vote of the stockholders, including the election of
directors. Simply Good Foods stockholders do not have cumulative voting rights in the election of directors. Accordingly, holders of a majority of the
voting shares are able to elect all of the directors.

Dividend Rights

Holders of Common Stock will be entitled to receive such dividends, if any, as may be declared from time to time by our board of directors in its discretion
out of funds legally available therefor. In no event will any stock dividends or stock splits or combinations of stock be declared or made on Common Stock
unless the shares of Common Stock at the time outstanding are treated equally and identically.

Liquidation, Dissolution and Winding Up

In the event of our voluntary or involuntary liquidation, dissolution, distribution of assets or winding-up, the holders of the Common Stock will be entitled
to receive an equal amount per share of all of our assets of whatever kind available for distribution to stockholders, after the rights of the holders of the
Preferred Stock have been satisfied.

Preemptive or Other Rights

Our stockholders have no preemptive or other subscription rights and there are no sinking fund or redemption provisions applicable to our Common Stock.

Election of Directors

Our board of directors is currently divided into three classes, Class I, Class II and Class III, with only one class of directors being elected in each year and
each class (except for those directors appointed prior to our first annual meeting of stockholders) serving a three-year term. Subject to the rights of the
holders of any series of Preferred Stock then outstanding, at each annual meeting of stockholders commencing with the 2021 annual meeting of
stockholders, directors other than those in the 2022 Class and 2023 Class (each as defined below) shall be elected for a term of one year, expiring at the
next succeeding annual meeting of stockholders. Each director who was elected at the 2019 annual meeting of stockholders for a three-year term expiring
in 2022 (the “2022 Class”), and each director of the corporation who was elected at the 2020 annual meeting of stockholders for a three-year term expiring
in 2023 (the “2023 Class”), including any person appointed to fill any vacancy occurring with respect to any director in the 2022 Class or the 2023 Class
(each of whom shall be deemed to be a member of the class of directors in which the vacancy occurred), shall continue to hold office until the end of the
term for which such director was elected or appointed, as applicable. Commencing with the 2022 annual meeting of stockholders, all directors other than
those in the 2023 Class will be elected for a term of one year, and (b) commencing with the 2023 annual meeting of

Exhibit 4.4

stockholders, all directors will be elected for a term of one-year. In all cases, each director shall serve until such director’s successor has been duly elected
and qualified or until such director’s earlier death, resignation, or removal.

There is no cumulative voting with respect to the election of directors, with the result that the holders of more than 50% of the shares of Common Stock
outstanding are able to elect all of its directors.

Preferred Stock

Our board of directors has the authority, without further action by our stockholders, to issue up to 100,000,000 shares of Preferred Stock in one or more
series and to fix the rights, preferences, privileges, and restrictions thereof. No shares of Preferred Stock are outstanding, and we have no present plan to
issue any shares of Preferred Stock.

Private Placement Warrants

In connection with Conyers Park’s initial public offering, Conyers Park Sponsor LLC (the “Sponsor”) purchased from Conyers Park an aggregate of
6,700,000 warrants (including warrants required to be purchased in connection with the over-allotment option) at a price of $1.50 per warrant in a private
placement that occurred simultaneously with the closing of the initial public offering (the “Private Placement Warrants”). Each Private Placement Warrant
is exercisable for one whole share of our Common Stock at a price of $11.50 per share. The Private Placement Warrants are non-redeemable and
exercisable on a cashless basis so long as they are held by the Sponsor or its permitted transferees.

Our Transfer Agent and Warrant Agent

The transfer agent and registrar for our Common Stock and the warrant agent for the Private Placement Warrants is Continental Stock Transfer & Trust
Company.

Certain Anti-Takeover Provisions of Delaware Law and our Second Amended and Restated Certificate of Incorporation

Pursuant to our second amended and restated certificate of incorporation, we have elected to opt out of the provisions of Section 203 of the Delaware
General Corporation Law (the “DGCL”) regulating corporate takeovers and instead the second amended and restated certificate of incorporation includes a
provision that is substantially similar to Section 203 of the DGCL but carves out certain of our affiliates and their transferees from the definition of
“interested stockholder” and makes certain related changes. This provision prevents us, under certain circumstances, from engaging in a “business
combination” with:

•

•
•

a stockholder (other than certain of our affiliates that are carved out of the provision pursuant to our second amended and restated certificate of
incorporation) who owns 15% or more of our outstanding voting stock (otherwise known as an “interested stockholder”);
an affiliate of an interested stockholder; or
an associate of an interested stockholder, for three years following the date that the stockholder became an interested stockholder. A “business
combination” includes a merger or sale of more than 10% of our assets.

However, the above provisions of Section 203 do not apply if:

•
•

•

our board of directors approves the transaction that made the stockholder an “interested stockholder,” prior to the date of the transaction;
after the completion of the transaction that resulted in the stockholder becoming an interested stockholder, that stockholder owned at least 85% of
our voting stock outstanding at the time the transaction commenced, other than statutorily excluded shares of Common Stock; or
on or subsequent to the date of the transaction, the business combination is approved by our board of directors and authorized at a meeting of our
stockholders, and not by written consent, by an affirmative vote of at least two-thirds of the outstanding voting stock not owned by the interested
stockholder.

Our second amended and restated certificate of incorporation provides that our board of directors is currently classified into three classes of directors. As a
result, until our 2023 annual meeting of stockholders, in most circumstances, a person will be able to gain control of our board only by successfully
engaging in a proxy contest at two or more annual meetings.

Our second amended and restated certificate of incorporation does not allow stockholders to act by written consent.

Exhibit 4.4

In addition, because the Board of Directors is currently classified, directors in a class that is serving out the remainder of a three-year term are removable
only for cause, whereas Delaware law provides that directors serving on boards of directors that are not classified may be removed for or without cause.
However, our stockholders are able to remove directors elected for one-year terms with or without cause.

Our second amended and restated certificate of incorporation does not provide for cumulative voting in the election of directors; our board of directors is
empowered to elect a director to fill a vacancy created by the expansion of the board of directors or the resignation, death, or removal of a director in
certain circumstances; and our advance notice procedures includes requirements that the stockholders must comply with in order to nominate candidates to
our board of directors or to propose matters to be acted upon at a stockholders’ meeting.

Our authorized but unissued Common Stock and Preferred Stock are available for future issuances without stockholder approval and could be utilized for a
variety of corporate purposes, including future offerings to raise additional capital, acquisitions and employee benefit plans. The existence of authorized but
unissued and unreserved Common Stock and Preferred Stock could render more difficult or discourage an attempt to obtain control of us by means of a
proxy contest, tender offer, merger or otherwise.

Exclusive Forum for Certain Lawsuits

Our second amended and restated certificate of incorporation requires, to the fullest extent permitted by law, that derivative actions brought in our name,
actions against directors, officers and employees for breach of fiduciary duty and other similar actions may be brought only in the Court of Chancery in the
State of Delaware and, if brought outside of Delaware, the stockholder bringing such suit will be deemed to have consented to service of process on such
stockholder’s counsel. Although we believe this provision benefits us by providing increased consistency in the application of Delaware law in the types of
lawsuits to which it applies, the provision may have the effect of discouraging lawsuits against our directors and officers.

Listing of Securities

Our Common Stock is listed on The Nasdaq Capital Market under the symbol “SMPL.”

THE SIMPLY GOOD FOODS COMPANY

2017 Omnibus Incentive Plan, as amended from time to time
Policy Regarding Treatment of Awards in the Event of an Awardee’s Retirement

Effective as of August 28, 2020

Exhibit 10.18

1.

2.

3.

4.

Purpose. The Board of Directors (the “Board”) of The Simply Good Foods Company (the“Company”) believes that it is in the best
interests of the Company and its shareholders to make certain accommodations in the terms of equity awards granted pursuant to the
Company’s 2017 Omnibus Incentive Plan (as amended from time to time, the “Incentive Plan”) that take into account an award
holder’s termination of service by means of a retirement. It is the view of the Board that awards granted to individuals who are at or
nearing retirement age may not provide the intended retention benefits to the Company, nor proper incentives to the individual, if
awards are ultimately forfeited in the normal course because of a termination of service due to retirement. This misalignment can
impact a significant number of highly valued employees who have long tenures with the Company. To address this concern, the
Board has adopted this policy, which establishes a new treatment for awards granted under the terms of the Incentive Plan in the
event of an award holder’s retirement (the “Equity Retirement Policy”). Capitalized terms not defined herein shall have the meanings
ascribed to such terms in the Incentive Plan.

Administration. This Equity Retirement Policy shall be administered under the terms of the Incentive Plan and Award Agreements
granted thereunder, and by the Compensation Committee of the Board (the “Committee”). Any determinations made by the
Committee shall be final and binding on all affected individuals. The Committee may consult with the Board and the Company’s
management in evaluating any determinations made pursuant to this Policy.

Covered Awards. The terms of this Policy shall be memorialized (i) in the terms of any Award Agreements in respect of Awards
granted after the Effective Date and (ii) by means of an amendment of, or other communication deemed to be an amendment of, the
terms of an Award Agreement issued prior to the Effective Date and pursuant to which Awards remain outstanding, unless, in either
case, the Committee determines the treatment set forth in this Policy should not be applied to a particular type of Award or set of
granted Awards, provided that, if so determined, all similarly situated Awards shall be treated in the same manner.

Retirement. For purposes of this Policy, “Retirement” means:
A.

Subject to the terms of this Section 4, an award holder’s voluntary Termination after such date as the award holder has
reached the earlier of:

(x) (i) attaining age of fifty-five (55) and (ii) providing service to the Company for a period of at least ten (10) years;

and

B.

C.

(y) attaining age sixty-two (62), regardless of the award holder’s length of service.

For purposes of Subsection 4(A):

1. The award holder’s service to the Company shall include: (x) all time during which the award holder served as an
employee or director of the Company and its affiliates, even if such time was not served in a continuous ten (10) year period,
all such time counted based on the number of completed months of service; and (y) all time during which the award holder
served as an employee of an entity acquired by or merged into the Company or its subsidiaries (an “Acquired Entity”) where,
and to the extent, the Company is obligated under the terms of the applicable transaction agreement to provide past service
credit to employees of the Acquired Entity, but only to the extent of completed months of service. 2. Notwithstanding
anything to the contrary, an award holder’s

1

voluntary Termination will not be treated as a Retirement for purposes of this policy, unless the award holder has provided
written notice (a “Retirement Notice”) to the Company’s most senior Human Resources Officer of the award holder’s
intention to Retire at least one (1) year prior to the effective date of the Termination (such effective date, the “Retirement
Date”), subject to the award holder’s continued employment through the Retirement Date; 3. A Termination will not
constitute a Retirement if grounds for a Termination for Cause existed at the time the Retirement Notice is delivered to the
Company or at any time prior to the Retirement Date.

Exhibit 10.18

5.

Treatment in the event of a Retirement. Unless otherwise determined by the Committee, at the time of grant, in the case of awards
granted after the Effective Date, or by not issuing an amendment (or deemed amendment) for Awards outstanding immediately prior
to the Effective Date, in the event of an award holder’s Retirement, Awards held by the award holder shall be treated as follows:

A.

Stock Options

1.

2.

3.

Any portion of a Stock Option that is unvested as of the Retirement Date will be immediately forfeited as of the
award holder’s Retirement Date.

That portion of a Stock Option that is considered vested as of the Retirement Date will remain exercisable by the
award holder, or the award holder’s estate in the event of the award holders’ death, for the remainder of the original
term of the Stock Option.

Other than as specifically described in this Policy, all rules and procedures governing the exercise of a Stock Option
that generally apply under the terms of the Incentive Plan, stock option Award Agreements and all applicable
policies and practices of the Company, will continue to govern the exercise of the Stock Option that occurs following
the Retirement Date.

B.

Performance Stock Units

1.

2.

The vesting of that portion of a performance-based restricted stock unit (“PSU”) award that is unvested as of the
Retirement Date will continue to vest under the terms of the PSU’s Award Agreement, and the award holder will be
entitled to receive payment in respect of a pro-rated portion of the number of PSUs that otherwise would have been
earned by the Award Holder notwithstanding the award holder’s Retirement.

The pro-rated portion to which the award holder will be entitled following a Retirement will be calculated according
to the formula A x (B/C), where:

A – equals the number of PSUs that would have been considered earned by the award holder based on the

performance criteria under the terms of the PSU Award Agreement absent the award Holder’s Retirement;

B – equals the number of completed days of service between the grant date of the PSU and the Retirement

Date; and

C – equals the number of days in the original performance period of such PSU.

The number of PSUs based on this prorated calculation shall be the known as the “Prorated Earned PSUs”).

2

3.

4.

The Prorated Earned PSUs shall be settled at the same time and in the same manner as the PSUs are settled for active
award holders, within thirty (30) days of the PSU’s Vesting Date (as defined in the applicable PSU Award
Agreement).

Any portion of the PSU that is not considered part of the Prorated Earned PSU amount, in accordance with the pro-
rata calculation described in this Subsection 5(C), will be immediately forfeited as of the end of the PSU’s
performance period.

Exhibit 10.18

6.

Additional Matters.

A.

Section 409A.

1.

2.

Stock Options and PSUs, including any provisions that apply in light of this Policy, are intended to be exempt from
Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”). The Company will add any
provisions to the applicable Award Agreements as deemed to be necessary or desirable regarding Section 409A
compliance matters.

For any Awards that are considered to provide a “deferral of compensation” under Section 409A of the Code, certain
payroll taxes (FICA) are due upon an award holder becoming “retirement eligible.” For such awards, if any, the
Company will develop procedures to withhold the applicable employee portion of the FICA tax obligations at such
time as the award holder is considered retirement eligible by providing the Company with a Retirement Notice.
These procedures may include, by are not limited to, (i) withholding cash amounts from the award holder’s first
paycheck to be disbursed immediately following the award holder’s delivery of the Retirement Notice, or such other
date as may be required or permitted by applicable law, as determined by the Company in its sole discretion and, (ii)
withholding, upon the delivery of a Retirement Notice, a number of shares underlying the Award, the value of which
shares (on the date the withholding occurs) equals the award holder’s relevant tax obligations, including any
additional taxes that become due because of the share withholding process. For this purpose, the amount of payroll
taxes due shall be based on the Fair Market Value of the Shares underlying the Award that remained unvested as of
immediately prior to the date on which the tax is assessed.

7.

8.

9.

Interpretation. The Committee is authorized to interpret and construe this Policy and to make all determinations necessary,
appropriate or advisable for the administration of this Policy. It is intended that this Policy be interpreted in a manner that is
consistent with any applicable rules, including but not limited to Section 409A of the Code, (the “Applicable Rules”).

Effective Date. This Policy shall be effective as of the date first written above (the “Effective Date”) and shall apply to Awards as set
forth in Section 3, subject to the issuance by the Company of a new Award Agreement, or amendment, or deemed amendment, to an
existing Award Agreement, as applicable.

Amendment; Termination. The Board may amend this Policy from time to time in its discretion and shall amend this Policy as it
deems necessary to reflect changes in any Applicable Rules. The Board may suspend, discontinue or terminate this Policy at any
time; provided, however no such amendment or other action by the Committee shall impair the rights of any award holder without
the award holder’s consent.

3

Subsidiaries of The Simply Good Foods Company

Exhibit 21.1

Subsidiary 

Atkins Intermediate Holdings, LLC

Conyers Park Acquisition Corp., Inc.

NCP-ATK Holdings, Inc.

Atkins Nutritional Holdings, Inc.

Atkins Nutritional Holdings II, Inc.

Simply Good Foods USA, Inc.

Simply Good Foods Canada Inc.

Simply Good Foods International B.V.

Atkins Iberia, Sociedad Limitada

Atkins International LTD

Simply Good Foods Australia PTY LTD

Simply Good Foods NZ Limited

VMG Quest Blocker, Inc.

Voyage Holdings, LLC

Quest Nutrition, LLC

Quest Nutrition Limited

Jurisdiction

Delaware

Delaware

Delaware

Delaware

Delaware

New York

Ontario, Canada

Netherlands

Spain

United Kingdom

Australia

New Zealand

Delaware

Delaware

Delaware

United Kingdom

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No. 333-220776 on Form S-8 and Nos. 333-228696 and 333-234004 on Form S-3
of  our  reports  dated  October  28,  2020,  relating  to  the  consolidated  financial  statements  of  The  Simply  Good  Foods  Company  and  subsidiaries  and  the
effectiveness of The Simply Good Foods Company and subsidiaries’ internal control over financial reporting appearing in this Annual Report on Form 10-
K of The Simply Good Foods Company for the fifty-two weeks ended August 29, 2020.

Exhibit 23.1

/s/ Deloitte & Touche LLP

Denver, Colorado

October 28, 2020

We consent to the incorporation by reference in the following Registration Statements:

Consent of Independent Registered Public Accounting Firm

(1) Registration Statement on Form S-8 (No. 333-220776) pertaining to the 2017 Omnibus Incentive Plan of The Simply Good Foods Company;
(2) Registration Statement on Form S-3 (No. 333-228696) and related prospectus of The Simply Good Foods Company; and
(3) Registration Statement on Form S-3 (No. 333- 234004) and related prospectus of The Simply Good Foods Company

of our report dated October 24, 2018, except with respect to our opinion on the consolidated financial statements insofar as it relates to the effects of the
changes  discussed  in  Note  2,  “Change  in  Accounting  Principal”,  as  to  which  the  date  is  October  30,  2019,  with  respect  to  the  consolidated  financial
statements included in this Annual Report (Form 10-K) of The Simply Good Foods Company and subsidiaries for the year ended August 29, 2020.

Exhibit 23.2

/s/ Ernst & Young LLP

Denver, Colorado

October 28, 2020

CERTIFICATION
PURSUANT TO RULES 13a-14(a) AND 15d-14(a)
OF THE U.S. SECURITIES EXCHANGE ACT OF 1934
(Section 302 of the Sarbanes-Oxley Act of 2002)

Exhibit 31.1

I, Joseph E. Scalzo, certify that:

1.  I have reviewed this Annual Report on Form 10-K of The Simply Good Foods Company (the "registrant");

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make
the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects

the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)       designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being prepared;

b)      designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements
for external purposes in accordance with generally accepted accounting principles;

c)       evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;
and

d)      disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s
most  recent  fiscal  quarter  (the  registrant's  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is
reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)       all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b)      any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s
internal control over financial reporting.

Date: October 28, 2020 By:

/s/ Joseph E. Scalzo

Name:

Joseph E. Scalzo

Title:

Chief Executive Officer, President and Director

(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION
PURSUANT TO RULES 13a-14(a) AND 15d-14(a)
OF THE U.S. SECURITIES EXCHANGE ACT OF 1934
(Section 302 of the Sarbanes-Oxley Act of 2002)

Exhibit 31.2

I, Todd E. Cunfer, certify that:

1.  I have reviewed this Annual Report on Form 10-K of The Simply Good Foods Company (the "registrant");

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make
the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects

the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)       designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being prepared;

b)      designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements
for external purposes in accordance with generally accepted accounting principles;

c)       evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;
and

d)      disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s
most  recent  fiscal  quarter  (the  registrant's  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is
reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)       all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b)      any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s
internal control over financial reporting.

Date: October 28, 2020 By:

/s/ Todd E. Cunfer

Name: Todd E. Cunfer

Title:

Chief Financial Officer

(Principal Financial Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION
PURSUANT TO 18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
(SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002)

Exhibit 32.1

In connection with the Annual Report of The Simply Good Foods Company (the “Company”) on Form 10-K for the fiscal year ended August 29,
2020 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), each of the undersigned officers of the Company hereby
certifies, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, to such officer's knowledge:

1. The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2.  The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the

Company covered by the Report.

This certificate is being furnished solely for the purposes of 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a separate

disclosure document.

Date: October 28, 2020 By:

/s/ Joseph E. Scalzo

Name:

Joseph E. Scalzo

Title:

Chief Executive Officer, President and Director

(Principal Executive Officer)

Date: October 28, 2020 By:

/s/ Todd E. Cunfer

Name: Todd E. Cunfer

Title:

Chief Financial Officer

(Principal Financial Officer)