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The Simply Good Foods Company
Annual Report 2021

SMPL · NASDAQ Consumer Defensive
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Ticker SMPL
Exchange NASDAQ
Sector Consumer Defensive
Industry Packaged Foods
Employees 316
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FY2021 Annual Report · The Simply Good Foods Company
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FISCAL 2021

ANNUAL

REPORT ON FORM 10-K

Dear Fellow Stockholders,

I am pleased to provide you with the Annual Report to Stockholders of The Simply Good Foods Company.

Fiscal Year 2021 was one of great change in our business driven by the ongoing health and safety concerns during the
second year of Covid-19. We experienced significant shifts in consumer shopping and consumption behaviors that had short
term effects on our growth. Consumer demand swings across a broad range of consumer-packaged goods created
bullwhip effects across supply chains around the world, challenging the flow of products to customers and in some cases
creating missed revenue opportunities from product out-of-stock situations. And to protect the safety of our employees and
their families, we found ourselves in our second year of remote operations. All these factors combined to create an
unpredictable and challenging environment for our Company.

I am very proud of what we all achieved during these challenging times and I’m thankful for the dedication and collaborative
spirit of our people. Because of them, we achieved outstanding financial results and emerged from the year with a
stronger business and more capable company.

Fiscal Year 2021 Overview

I was pleased with the strong rebound in growth for both of our brands as the year progressed and consumer mobility
improved with the rollout of Covid-19 vaccines across the United States. But mobility was not the only factor. Innovation in
marketing and new products was a major contributor to our improving sales performance as well as our progress in
attracting new consumers to our brands.

Recent product launches outside our core bar and shake forms have resonated with consumers driving growth in new
snacking occasions. New product launches in confections, cookies and chips contributed to the strong growth we experienced
as the year progressed and consumers began the slow process of returning to more normal lives. These “snackier”
product forms now constitute nearly one-third of our revenues.

Both of our brands launched new creative messages during 2021 and we expect those investments will grow top of mind
awareness. Household penetration, a key metric of marketing success, grew significantly for both Atkins® and Quest®. While
we clearly are benefiting from the long-term consumer trends of increased snacking, convenience, on-the-go consumption
and health and wellness, investing to improve the relevance and consideration of our brands remains important to our
success. Fortunately, our strong gross margin, despite an inflationary cost environment, give us the financial flexibility to
make those necessary investments.

Shopping behavior continued its seismic changes during 2021. Online shopping, pick-up and delivery continue to grow at
an accelerated rate with major brick-and-mortar retailers like Walmart and Target accelerating their respective online
platforms. This has challenged our traditional mindset of segmenting brick-and-mortar and e-commerce, as we have
adopted an omni-channel marketing mindset to adjust to these changes. Pick-up and delivery at brick-and-mortar retailers,
as well as traditional online sales, about 15% of our total sales, was a key driver of our growth and will continue to be a
focus for us in the years ahead.

As many of our U.S. consumer packaged food group peers have discussed, the cost and services issues during the year
related to such things as procurement, labor and transportation was challenging and will most likely continue throughout the
coming year. In fiscal 2021, our supply chain team performed well despite the challenging external environment. We
reacted quickly to the changing conditions to minimize the effect on our business, retail customer and consumers. The
collaborative work of our team with suppliers, manufacturers and distributors enabled us to service our retail and e-commerce
customers as well as expand gross margin in an increasingly inflationary period that grew more challenging as the year
progressed.

We executed well during the year and exceeded our plan. Of note, in fiscal 2021:

•

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Net sales increased 23.1% to $1,005.6 million;

Despite an inflationary cost period, gross margin increased 10 basis points to 40.7%;

Marketing expense increased 25.3%;

Adjusted EBITDA increased 34.7% to $207.3 million resulting in Adjusted EBITDA margin of 20.6%, up 180
basis points versus last year; and

•

$150 million of term loan debt was repaid resulting in cash and cash equivalents of $75.3 million and a trailing
twelve-month Net Debt to Adjusted EBITDA ratio of 1.8x at the end of the fiscal year.

Completion of Quest Integration

In fiscal year 2021, we largely completed the Quest integration. Recall, in fiscal 2020, we acquired Quest, the operator of
Quest® branded protein-enriched bars, chips, cookies and confections. In fiscal year 2021, we completed the implementation
of the Quest enterprise resource planning (“ERP”) platform across our entire business with no major issues. The new
ERP platform has provided us with increased capabilities for future success and provides us with enhanced analytical tools
to measure key business metrics and costs. We also made significant progress on our new combined warehouse in
Indiana. The warehouse opened in October 2021 and facilitates a more streamlined and efficient approach to shipping
both Atkins and Quest products to customers. As a result of the hard work of our team over the last two years, we are on
track to achieve our three-year acquisition synergy goal of $20 million.

Board Succession and Focus on Corporate Responsibility and
Sustainability

As always, I am thankful for the ongoing guidance we receive from our Board of Directors. Their business knowledge and
insights are invaluable. In January, Joseph Schena was added to the Board of Directors replacing Arvin “Rick” Kash who
retired at the end of his term.

Mr. Schena is a consumer products industry executive with 40 years of experience in the areas of Financial Operations
and Accounting, Strategy and Business Planning, Investor Relations and Mergers & Acquisitions. His retail and consumer
packaged goods background and experience, as well as his financial expertise, make him a great addition to the Company’s
board of directors.

Rick Kash served on our board since July 2017. His marketing and strategic capabilities made him a tremendous board
member and he could always be counted on to provide valuable consumer insights. On behalf of the entire Board of
Directors we are grateful for Rick’s contributions and input during his term. He will be missed.

In April, our Board of Directors established the Corporate Responsibility & Sustainability Committee. At Simply Goods
Foods, we believe that corporate responsibility and sustainability is about making a positive effect with every decision that
we make. Environmental, social and governance (“ESG”) issues are important to our employees, customers, consumers and
investors and the creation of this Committee demonstrates our commitment to elevating our focus on ESG matters as we
enter fiscal year 2022. We believe this will enable us to build greater trust with our consumers while also having a positive
effect on our employees and in our society.

I look forward to working with the Board of Directors and my entire staff on these endeavors and providing you with
updates of our progress.

Focused on Success in Fiscal 2022

I am cautious about the ongoing volatility of our external marketplace but remain very optimistic about the short and
long-term growth prospects for our Company. My confidence is based on our enviable competitive advantages:

•

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•

•

•

•

We benefit from long-term consumer megatrends in snacking and health and wellness;

We have a diversified business across brands, product forms and channels providing us with multiple avenues
for growth;

We have demonstrated over time the capability to discover superior consumer insight that lead to world class
marketing that resonates with consumers;

We have proven best-in-class new product capability across a broad range of snacking products;

We possess an outsourced business model that is resilient in both supply reliability and cost efficiency;

We have a high free cash flow business that enables us to invest in organic growth as well as participate in
portfolio expanding M&A; and

We have a highly engaged team that is optimistic, resilient and committed to winning.

In fiscal year 2022, we operate from this position of strength and expect to build upon our momentum. We will maintain our
operating flexibility and navigate marketplace challenges related to supply chain cost inflation and changing consumer
shopping behavior. We are focused on several opportunities to satisfy the elevated demand for our products.

Our priorities are aligned around what we can control:

•

•

•

•

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World class marketing and product innovation that builds brand awareness and consideration;

Strong customer partnerships that enable both of us to win in the marketplace;

Top tier supply chain execution;

Cost control that enables both brand investments and profit growth; and

Continued strong operating cash generation to invest in our business and opportunistically participate in
acquisitions.

In closing, I would like to thank our employees in Denver, El Segundo and around the world along with our valued customers
and supply chain partners. Our employees continue to work remarkably well in a remote work environment. They executed
well against our plans amid an uncertain operating environment that enabled us to make investments in our brands and
our organization to position us to deliver sustainable net sales and earnings growth as consumers and the economy continue
to recover from the pandemic.

Additionally, I want to thank the leadership team of Simply Good Foods, as well as our Board of Directors, for their strong
engagement and impressive collaboration this year. With the continued guidance and leadership of our management team
and Board, I am confident we will navigate the short-term challenges while positioning the business for continued long-term
sustainable growth.

Lastly, on behalf of our Board of Directors, employees and myself, I want to thank you, our stockholders, for your investment
in The Simply Good Foods Company and your confidence in us to continue to build stockholder value. We hope you and
your families remain healthy and safe.

Sincerely,

Joseph E. Scalzo
President & Chief Executive Officer

(This page has been left blank intentionally.)

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549
_______________________________________________________
FORM 10-K 
_______________________________________________________

(Mark One)

☒

☐

ANNUAL  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES 
EXCHANGE ACT OF 1934

For the fiscal year ended August 28, 2021

OR

TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES 
EXCHANGE ACT OF 1934

For the transition period from ______ to ______

Commission File Number: 001-38115
___________________________________________________________________________________________________________

The Simply Good Foods Company

(Exact name of registrant as specified in its charter)

___________________________________________________________________________________________________________

Delaware

(State or other jurisdiction of 
incorporation or organization)

82-1038121

(I.R.S. Employer Identification No.)

1225 17th Street, Suite 1000
Denver, CO 80202
(Address of principal executive offices and zip code)
(303) 633-2840
(Registrant’s telephone number, including area code)
___________________________________________________________________________________________________________

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of each exchange on which registered

Common Stock, par value $0.01 per share

SMPL

Nasdaq

Securities registered pursuant to section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Date File required to be submitted pursuant to 
Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit such files). Yes ☒ No ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting 
company,  or  an  emerging  growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting 
company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large Accelerated Filer

Non-Accelerated Filer

☒  

☐  

Accelerated Filer ☐
Smaller Reporting Company ☐
Emerging Growth Company ☐

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for 
complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of 
its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public 
accounting firm that prepared or issued its audit report. ☒ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒ 

The aggregate market value of the common stock held by non-affiliates of the registrant as of February 26, 2021, the last trading day of the 
registrant’s  most  recently  completed  second  fiscal  quarter  was  approximately  $2.5  billion  based  on  the  closing  price  of  $29.17  for  one 
share of common stock, as reported on the Nasdaq Capital Market on that date. 

As of October 20, 2021, there were 95,834,960 shares of common stock, par value $0.01 per share, issued and outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Certain portions of the registrant’s definitive proxy statement, in connection with its 2022 annual meeting of stockholders, to be 
filed within 120 days after the end of fiscal year ended August 28, 2021, are incorporated by reference into Part III of this Annual Report 
on Form 10‑K.

 
 
The Simply Good Foods Company and Subsidiaries

TABLE OF CONTENTS

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART I

PART II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities
Reserved
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

PART III

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Exhibits and Financial Statement Schedules
Form 10-K Summary

PART IV

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Item 1
Item 1A
Item 1B
Item 2
Item 3
Item 4

Item 5

Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B

Item 9C

Item 10
Item 11
Item 12
Item 13
Item 14

Item 15
Item 16

SIGNATURES

3

Cautionary Note Regarding Forward Looking Statements

This  Form  10-K  (this  “Report”)  contains  forward-looking  statements  within  the  meaning  of  Section  21E  of  the  Securities 
Exchange Act of 1934, as amended (the “Exchange Act”). When used anywhere in this Report, the words “expect,” “believe,” “anticipate,” 
“estimate,” “intend,” “plan” and similar expressions are intended to identify forward-looking statements. These statements relate to future 
events or our future financial or operational performance and involve known and unknown risks, uncertainties and other factors that could 
cause  our  actual  results,  levels  of  activity,  performance  or  achievement  to  differ  materially  from  those  expressed  or  implied  by  these 
forward-looking statements. We caution you that these forward-looking statements are not guarantees of future performance and involve 
risks, uncertainties and assumptions that are difficult to predict. You should not place undue reliance on forward-looking statements. These 
statements  reflect  our  current  views  with  respect  to  future  events,  are  based  on  assumptions  and  are  subject  to  risks  and  uncertainties. 
These forward-looking statements include, among other things, statements regarding the effect of the novel coronavirus (“COVID-19”) on 
our business, financial condition and results of operations, our ability to continue to operate at a profit, the sufficiency of our sources of 
liquidity and capital, our ability to maintain current operation levels, our ability to maintain and gain market acceptance for our products or 
new  products,  our  ability  to  capitalize  on  attractive  opportunities,  our  ability  to  respond  to  competition  and  changes  in  the  economy 
including changes regarding increasing ingredient and packaging costs and labor challenges at our contract manufacturers and third party 
logistics providers, the amounts of or changes with respect to certain anticipated restructuring, raw materials and other costs, difficulties 
and delays in achieving the synergies and cost savings in connection with acquisitions, changes in the business environment in which we 
operate including general financial, economic, capital market, regulatory and political conditions affecting us and the industry in which we 
operate, changes in consumer preferences and purchasing habits, our ability to maintain adequate product inventory levels to timely supply 
customer orders, changes in taxes, tariffs, duties, governmental laws and regulations, the availability of or competition for other brands, 
assets  or  other  opportunities  for  investment  by  us  or  to  expand  our  business,  competitive  product  and  pricing  activity,  difficulties  of 
managing  growth  profitably,  the  loss  of  one  or  more  members  of  our  management  team,  potential  for  increased  costs  and  harm  to  our 
business  resulting  from  unauthorized  access  of  the  information  technology  systems  we  use  in  our  business,  expansion  of  our  wellness 
platform and other risks and uncertainties indicated in this Report, including those set forth under “Risk Factors” in this Report. Important 
factors  could  cause  actual  results  to  differ  materially  from  those  indicated  or  implied  by  forward-looking  statements  such  as  those 
contained  in  documents  we  have  filed  with  the  U.S.  Securities  and  Exchange  Commission  (the  “SEC”),  including  in  this  Report  in 
“Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations,”  “Risk  Factors”  and  those  contained  in 
subsequent  reports  we  will  file  with  the  SEC.  All  forward-looking  statements  in  this  Report  are  qualified  entirely  by  the  cautionary 
statements included in this Report and such other filings. These risks and uncertainties or other important factors could cause actual results 
to  differ  materially  from  results  expressed  or  implied  by  forward-looking  statements  contained  in  this  Report.  These  forward-looking 
statements  speak  only  as  of  the  date  of  this  Report.  We  undertake  no  intention  or  obligation  to  update  or  revise  any  forward-looking 
statements,  whether  as  a  result  of  new  information,  future  events  or  otherwise,  and  readers  should  not  rely  on  the  forward-looking 
statements as representing the Company’s views as of any date subsequent to the date of the filing of this Report.

Explanatory Note

The  Simply  Good  Foods  Company  (“Simply  Good  Foods”)  was  formed  on  March  30,  2017,  to  consummate  a  business 
combination  (the  “Business  Combination”)  between  Conyers  Park  Acquisition  Corp.  (“Conyers  Park”)  and  NCP-ATK  Holdings,  Inc. 
(“Atkins”), which occurred on July 7, 2017. As a result, Simply Good Foods owns all of the equity in Atkins.

Conyers  Park,  a  special  purpose  acquisition  company,  was  formed  in  2016  for  the  purpose  of  effecting  a  merger,  capital  stock 
exchange,  asset  acquisition,  stock  purchase,  reorganization  or  similar  business  combination  with  one  or  more  businesses.  Simply  Good 
Foods is listed on the Nasdaq Capital Market under the symbol “SMPL.”

As part of Simply Good Foods’ strategy to become an industry leading snacking platform, in November 2019, it acquired Quest 

Nutrition, LLC. This transaction is referred to as the “Quest Acquisition.”

Effective September 24, 2020, Simply Good Foods sold the assets exclusively related to its SimplyProtein® brand of products to 
a  newly  formed  entity  led  by  the  former  Canadian-based  management  team  who  had  been  responsible  for  this  brand  prior  to  the  sale 
transaction  (the  “SimplyProtein  Sale”).  In  addition  to  purchasing  these  assets,  the  buyer  assumed  certain  liabilities  related  to  the 
SimplyProtein® brand’s business. The transaction enables our management to focus its full time and our resources on our core Atkins® and 
Quest® branded businesses and other strategic initiatives.

Unless  the  context  otherwise  requires,  “we,”  “us,”  “our”  and  the  “Company”  refer,  for  periods  prior  to  the  completion  of  the 
Business Combination, to Atkins and its subsidiaries, and, for periods upon or after the completion of the Business Combination, to The 
Simply Good Foods Company and its subsidiaries. In context, “Atkins” may also refer to the Atkins® brand.

4

 
 
 
 
 
 
Summary of Risk Factors

An investment in our securities involves a high degree of risk. You should carefully consider the risks described in Item 1A “Risk 
Factors” of this Report, which are summarized below, before making an investment decision. Our business, prospects, financial condition 
or  operating  results  could  be  harmed  by  any  of  these  risks,  and  other  risks  not  currently  known  to  us  or  that  we  currently  consider 
immaterial. The trading price of our securities could decline due to any of these risks, and, as a result, you may lose all or part of your 
investment.

Risks Related to our Business

•

Pandemics, epidemics or disease outbreaks, such as the novel coronavirus (“COVID-19”), may disrupt our business, including, 
among other things, consumption and trade patterns, our supply chain and production processes, each of which could materially 
affect our operations, liquidity, financial condition and results of operations.

• We may not be able to compete successfully in the highly competitive nutritional snacking industry.
•

If we fail to implement our growth strategies successfully or maintain or increase prices, our ability to increase our revenue and 
operating profits could be materially and adversely affected.
If  we  do  not  continually  enhance  our  brand  recognition,  increase  distribution  of  our  products,  grow  and  maintain  shelf  space, 
attract new consumers to our brands and introduce new and innovative products, either on a timely basis or at all, our business 
may suffer.
Changes in consumer preferences, perceptions and discretionary spending may negatively affect our brand loyalty and net sales, 
and materially and adversely affect our business, financial condition and results of operations.
If the perception of our brands or organizational reputation are damaged, including as a result of negative information on social 
media, our consumers, distributors and retailers may react negatively, which could materially and adversely affect our business, 
financial condition and results of operations.

•

•

•

• We  must  expend  resources  to  maintain  consumer  awareness  of  our  brands,  build  brand  loyalty  and  generate  interest  in  our 

products. Our marketing strategies and channels will evolve, and our programs may or may not be successful.
If we cannot maintain or increase prices, our margins may decrease.
Our geographic focus makes us particularly vulnerable to economic and other events and trends in North America.

•
•

Risks Related to our Operating Model

•

Ingredient  and  packaging  costs  are  volatile  and  may  rise  significantly,  which  may  negatively  affect  the  profitability  of  our 
business.

• We rely on sales to a limited number of retailers for a substantial portion of our net sales and we maintain “at will” contracts with 

•

•

•

these retailers, which do not require recurring or minimum purchase amounts of our products.
Losses  in,  disruption  of  and  lack  of  efficiency  in  our  fulfillment  network  could  materially  and  adversely  affect  our  business, 
financial condition and results of operations.
Shortages  or  interruptions  in  the  supply  or  delivery  of  our  core  ingredients,  packaging  and  products  could  materially  and 
adversely affect our operating results as we rely on a limited number of third-party suppliers to supply our core ingredients and a 
limited number of contract manufacturers to manufacture our products.
Severe weather conditions and natural disasters can affect crop supplies, manufacturing facilities and distribution activities, and 
negatively affect the operating results of our business.

• We intend to grow through acquisitions or joint ventures, and we may not successfully integrate, operate or realize the anticipated 

•
•

benefits of such business combinations.
Our insurance may not provide adequate levels of coverage against claims.
Loss of our key executive officers or other personnel, or an inability to attract and retain such management and other personnel, 
could negatively affect our business.

• We may not be able to adequately protect our material intellectual property and other proprietary rights.
•

Any  inadequacy,  failure  or  interruption  of  our  information  technology  systems  may  harm  our  ability  to  effectively  operate  our 
business, and our business is subject to online security risks, including security breaches and identity theft.

Regulatory Risks and Litigation Risks

•

•

•

•

All of our products must comply with regulations of the FDA and state and local regulations. Any non-compliance with the FDA 
or other applicable regulations could harm our business.
Our advertising is regulated for accuracy, and if our advertising is determined to be false or misleading, we may face fines or 
sanctions.
Changes in the legal and regulatory environment could limit our business activities, increase our operating costs, reduce demand 
for our products or result in litigation.
Litigation or legal proceedings could expose us to significant liabilities and have a negative effect on our reputation.

5

 
Risks Related to our Capital Structure

•

Our indebtedness could materially and adversely affect our financial condition and ability to operate our company, and we may 
incur additional debt.
Changes in interest rates may adversely affect our earnings and/or cash flows.

•
• We may need additional capital in the future, and it may not be available on acceptable terms or at all.
• We have incurred and will continue to incur significantly increased costs because of operating as a public company. 
•

If we cannot implement appropriate systems, procedures and controls, we may not be able to successfully offer our products, 
grow our business, account for transactions in an appropriate and timely manner and accurately report our financial results in a 
timely manner or prevent fraud. 
The recent restatement of certain of our financial statements subjected us to increased costs and additional risks.
Our only significant asset is ownership of 100% of Atkins Intermediate Holdings, LLC which could limit our ability to pay any 
dividends on our common stock or satisfy our other financial obligations.

•
•

Risks Related to our Common Stock

• We do not expect to declare any dividends in the foreseeable future.
•
•

Our amended and restated certificate of incorporation contains anti-takeover provisions which could impair a takeover attempt.
Our common stock price may be affected by the value of our private placement warrants and future sales or other dilution.

Other Risks

• We experience risks associated with our international operations and exposure to the worldwide economy.
•

Our amended and restated certificate of incorporation excludes certain of our Board members from the doctrine of “corporate 
opportunity.” 

6

Item 1. Business.

Overview

PART I

The Simply Good Foods Company is a consumer packaged food and beverage company that aims to lead the nutritious snacking 
movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. 
The  product  portfolio  we  develop,  market  and  sell  consists  primarily  of  protein  bars,  ready-to-drink  (“RTD”)  shakes,  sweet  and  salty 
snacks  and  confectionery  products  marketed  under  the  Atkins®,  Atkins  Endulge®,  and  Quest®  brand  names.  Simply  Good  Foods  is 
poised  to  expand  its  wellness  platform  through  innovation  and  organic  growth  along  with  acquisition  opportunities  in  the  nutritional 
snacking space.

The Company’s nutritious snacking platform consists of brands that specialize in providing products for consumers that follow 
certain  nutritional  philosophies  and  health-and-wellness  trends:  Atkins®  for  those  following  a  low-carb  lifestyle  and  Quest®  for 
consumers  seeking  a  variety  of  protein-rich  foods  and  beverages  that  also  limit  sugars  and  simple  carbs.  We  distribute  our  products  in 
major  retail  channels,  primarily  in  North  America,  including  grocery,  club,  and  mass  merchandise,  as  well  as  through  e-commerce, 
convenience, specialty, and other channels. Our portfolio of nutritious snacking brands gives us a strong platform with which to introduce 
new products, expand distribution, and attract new consumers to our products.

We believe snacking occasions have been on the rise in recent years as consumers desire more convenient, healthy and delicious 
foods,  snacks,  and  meal  replacements.  We  believe  our  emphasis  on  product  formats  such  as  our  protein  bars,  cookies,  chips,  and  RTD 
shakes positions us to fill important needs for consumers. We believe a number of existing and emerging consumer trends within the U.S. 
food and beverage industry will continue to both drive the growth of the nutritional snacking category and increase the demand for our 
product offerings. Some of these trends include increased consumption of smaller, more frequent meals throughout the day, consumers’ 
strong  preference  for  convenient,  “better-for-you”  snacks,  consumers’  greater  focus  on  health  and  wellness,  and  consumers’  movement 
toward limiting carbohydrate and sugar consumption, as well as the trend of consumers seeking to add convenient sources of protein and 
fiber to their diets.

With our Atkins brand, we strive to offer a compelling line of protein bars, RTD shakes, cookies, and confections, and with our 
Quest  brand,  we  strive  to  offer  an  attractive  line  up  of  protein  bars,  cookies,  pizza,  protein  chips,  RTD  shakes,  and  confections,  which 
target these existing and emerging consumer trends. Our sales, marketing, and research and development capabilities enable us to distribute 
products to a national customer base across a spectrum of retail channels, including the mass merchandise, grocery, and drug channels, 
club stores, e-commerce, and small format retail such as convenience stores and gas stations.

Simply Good Foods was formed in Delaware on March 30, 2017, to consummate the Business Combination, which occurred on 
July 7, 2017. As part of our strategy to become an industry leading snacking platform, in November 2019, we acquired Quest Nutrition, 
LLC. We refer to this transaction as the “Quest Acquisition.”

In  addition  to  pursuing  attractive  run-rate  cost  synergies  over  time  by  leveraging  efficiencies  of  scale  with  our  legacy  Atkins 
business, we completed the Quest Acquisition to realize several other potential benefits. Quest’s products compete in many attractive, fast 
growing sub-segments within the nutritional snacking category and we expect Quest’s research and development insights and capabilities 
to  benefit  our  broader  business.  Quest  also  has  an  extremely  loyal  following  and  strong  appeal  among  consumers  ages  18-35,  which 
complements Atkins’ strength among consumers ages 35+. The Quest Acquisition allows us to benefit from Quest’s existing relationships 
and effectiveness within certain channels of trade, such as e-commerce and the small format channel, and leverage Quest’s social media-
based  marketing  capabilities.  We  have  benefited  from  utilizing  certain  of  Quest’s  systems,  such  as  its  enterprise  resource  planning 
platform, and associated reporting tools.

Our principal executive offices are located at 1225 17th Street, Suite 1000, Denver, Colorado, 80202. Our telephone number is 

(303) 633-2840. We maintain a web site at www.thesimplygoodfoodscompany.com.

Effects of COVID-19

Our  consolidated  results  of  operations  for  the  fiscal  year  ended  August  28,  2021  continued  to  be  affected  by  the  significant 
changes in consumer shopping and consumption behavior patterns due to COVID-19 which had begun during our third quarter in fiscal 
2020.  Our  business  did  improve  during  the  course  of  fiscal  year  2021,  driven  by  increasing  consumer  mobility  and  improving  shopper 
traffic in brick and mortar retailers versus the prior periods that were pressured by COVID-19 movement restrictions. We believe there is a 
high correlation of consumer mobility to the consumption of our products. As shopper traffic within brick and mortar retailers improves, 
particularly in the mass and convenience store channels, and as consumers spend more time away from home, our business, particularly 
bars, performs well. There is still uncertainty related to the sustainability of improving consumer mobility and shopping trips observed in 

7

 
 
 
 
 
 
 
 
the  second  half  of  fiscal  year  2021.  While  our  Quest  brand  has  outperformed  its  portion  of  the  nutritious  snacking  segment,  the 
performance of our Atkins brand, which is part of the weight management portion of the market, has improved at a slower rate. However, 
the Atkins brand performance for the fifty-two weeks ended August 28, 2021 has improved during the course of fiscal year 2021, primarily 
due to increasing consumer mobility and improving shopper traffic in brick and mortar retailers. During fiscal year 2022, we expect our 
business  performance  will  continue  to  be  correlated  primarily  to  the  level  of  consumer  mobility,  which  includes  the  rate  at  which 
consumers return to working outside the home.

Beginning  in  the  third  quarter  of  2020,  we  actively  engaged  with  the  various  elements  of  our  value  chain,  including  our  retail 
customers, contract manufacturers, and logistics and transportation providers, to meet demand for our products and to remain informed of 
any challenges within our value chain. In the fourth quarter of 2020 and continuing into fiscal year 2021, consumer consumption habits 
became steadier, however inventory levels remain variable. Based on information available to us as of the date of this Report, we believe 
we will be able to deliver our products to meet customer orders on a timely basis, and therefore, we expect our products will continue to be 
available for purchase to meet consumer meal replacement and snacking needs for the foreseeable future. We continue to monitor customer 
and consumer demand along with our logistics capabilities to deliver products to our retail customers on a timely and consistent basis, and 
intend  to  adapt  our  plans  as  needed  to  continue  to  drive  our  business  and  meet  our  obligations  during  the  continuing  and  evolving 
COVID-19 situation.

We remain uncertain of the ultimate effect COVID-19 could have on our business notwithstanding the distribution of several U.S. 
government approved vaccines and the easing of movement restrictions. This uncertainty stems from the potential for, among other things, 
(i) the presence of current mutations of COVID-19 which have resulted in increased rates of reported cases for which currently approved 
vaccines are not as effective along with the possibility of future mutations occurring for which current approved vaccines are less effective, 
(ii)  unexpected  supply  chain  disruptions,  including  disruptions  resulting  from  labor  shortages  or  other  human  capital  challenges,  (iii) 
changes to customer operations, (iv) a reversal in recently improving consumer purchasing and consumption behavior, and (v) the closure 
of customer establishments.

Our Strengths

Powerful brands with strong consumer awareness and loyalty. We are a leader in the fast growing nutritional snacking category, 
and both the Atkins and Quest brands are leading brands with scale in protein bars, confections, and cookies for both brands, RTD shakes 
for the Atkins brand, and chips and pizza for the Quest brand. Our highly focused snacking portfolio provides us with a leading position 
within  retailers’  nutrition  and  wellness  aisles,  resulting  in  meaningful  shelf  space.  Our  brands  are  able  to  appeal  to  both  consumers 
interested  in  an  active  lifestyle  who  are  seeking  protein-rich,  low-carb  snacking  options  as  well  as  weight  management  program 
consumers, which makes our brands highly attractive and strategic for a diverse set of retailers across various distribution channels.

Aligned  with  consumer  mega  trends.  Increasing  global  concern  about  growing  rates  of  obesity  and  weight-related  diseases  and 
other  health  issues  has  resulted  in  increased  scientific,  media  and  consumer  focus  on  nutrition.  Over  100  independent,  peer  reviewed, 
clinical studies show the benefits of controlling carbohydrates. Management believes that this focus is prompting consumers to rebalance 
their nutritional breakdown away from carbohydrates. In fact, 73% of consumers are seeking to lower their carbohydrate intake according 
to Health Focus International. Our brand attributes, “low-carb,” “low-sugar” and “protein-rich” nutrition, are well aligned with consumer 
mega trends. In addition, we  believe consumers’ eating habits are gradually shifting  towards increased convenience, snacking and meal 
replacement. We also believe our portfolio of convenient and nutritious products and our ongoing effort to meet consumer demands for 
“cleaner labels,” which we define as products made with fewer, simpler and more recognizable ingredients, are strategically aligned with 
these trends.

Scalable snacking and food platform. We have been able to grow our product offerings for both of our nutritious snacking brands 
through  our  line  extensions  and  through  acquisitions.  Our  in-house  product  development  experience,  combined  with  our  outsourced 
manufacturing  model,  allow  us  to  bring  new  products  to  market  quickly.  We  pride  ourselves  on  knowing  our  consumers  and  mining 
insights that lead to new products and ideas. We believe we can leverage our strong relationships with our retail customers and distributors, 
a  strong  brand  building  track  record,  and  category  management  expertise  to  help  new  products,  brands  and  brand  extensions  gain 
distribution and consumer recognition, allowing us to continue to successfully expand our snacking platform.

Asset-light  business  with  strong  cash  generation.  We  retain  core  in-house  capabilities  including  sales,  marketing,  brand 
management,  customer  relationships,  product  development,  and  supply-chain  expertise,  while  collaborating  with  a  diversified  pool  of 
contract manufacturers and distributors to execute manufacturing and distribution. Outsourcing these competencies allows us to focus our 
efforts on innovation, marketing, and sales to meet consumer demands. Our lean infrastructure allows for significant flexibility, speed-to-
market, and minimal capital investment, which translates into relatively consistent and robust free cash flow generation over time, driven 
by strong gross margins.

Experienced leadership team. Simply Good Foods has an experienced team of industry veterans with extensive experience across 
multiple  branded  consumer  products,  food  and  nutrition  categories.  For  example,  our  President  and  Chief  Executive  Officer,  Joseph 

8

 
 
Scalzo,  has  significant  experience  operating  packaged  goods  businesses,  having  served  in  various  leadership  roles  at  Dean  Foods, 
WhiteWave  Foods,  The  Gillette  Company,  The  Coca-Cola  Company,  and  The  Procter  &  Gamble  Company.  Our  management  team’s 
extensive experience is complemented by the significant industry expertise of our directors James Kilts, the former Chief Executive Officer 
of The Gillette Company and Nabisco, and former President of Kraft USA and Oscar Mayer, and David West, the former Chief Executive 
Officer of Big Heart Pet Brands and The Hershey Company. Our management team’s deep expertise and proven record of accomplishment 
in  managing  brands  and  operating  packaged  food  businesses  is  a  key  driver  of  our  success  and  positions  Simply  Good  Foods  as  an 
attractive vehicle for future long-term growth within the nutritional snacking space.

Our Strategies

Leverage platform to expand in attractive food and snacking categories. Management believes the fragmented snacking category 
presents  an  opportunity  for  consolidation  and  the  opportunity  to  build,  through  disciplined  acquisitions,  a  leading  platform  in  the 
nutritional snacking space. As a leader in nutritious snacking, we believe we have the unique capability to leverage our operating platform, 
product  innovation  expertise  and  customer  relationships  to  expand  beyond  the  Atkins  and  Quest  brands.  In  addition,  we  believe  the 
nutritious  snacking  category  will  continue  to  grow  given  its  relatively  low  household  penetration  and  favorable  consumer  trends  of 
snacking, health and wellness, convenience, and on-the-go consumption. Our experienced management team has deep expertise in brand 
building that we believe will help us to expand the business into additional brands and products in the snacking segment. Over time, we 
expect  to  continue  seeking  to  identify  and  evaluate  acquisition  opportunities  to  complement  our  platform,  and  we  see  significant 
opportunity for growth and synergies in complementary adjacent snacking categories such as the “better-for-you” eating space.

Innovate and expand the portfolio of product offerings to meet consumer demand for higher protein products and new product 
forms.  We  intend  to  continue  to  enhance,  strengthen  and  expand  our  product  offerings  with  new  and  innovative  flavors  and  forms  and 
packaging  alternatives,  all  while  maintaining  a  commitment  to  delivering  products  that  meet  our  nutritional  profile  and  provide  the 
convenience that consumers crave. Our in-house research and development laboratories allow us to develop new products internally and 
bring  them  to  market  quickly  through  our  contract  manufacturing  network  without  diverging  from  high  standards  of  taste,  nutritional 
content,  quality,  and  safety.  Additionally,  we  intend  to  satisfy  developing  and  changing  consumer  preferences  through  the  pursuit  of 
merger and acquisition transactions.

Expand distribution in white space opportunities. In the fifty-two weeks ended August 28, 2021, approximately 76% of Atkins’ 
gross sales in the U.S. and approximately 53% of Quest’s gross sales in the U.S. were through the mass retailer and grocery distribution 
channels.  Our  management  believes  there  is  opportunity  for  the  brands  to  further  penetrate  those  channels  as  well  as  other  distribution 
channels such as convenience and club stores. In addition, while shoppers have increased e-commerce purchases generally, approximately 
9%  of  Atkins’  gross  sales  for  the  fifty-two  weeks  ended  August  28,  2021  were  through  its  e-commerce  channel  as  compared  to 
approximately  24%  of  Quest’s  gross  sales  for  the  same  period  were  through  its  e-commerce  channel.  We  intend  to  leverage  our  brand 
recognition to develop further the distribution channels through which we reach consumers, including through the continued expansion of 
the e-commerce channel.

Continue our marketing efforts to increase household penetration. We intend to expand our marketing efforts to bring first-time 
buyers into the Atkins and Quest brand franchises. Consumers who have tried our Atkins and Quest products have a relatively high repeat 
buying rate and long-term buying behavior, as evidenced by servings per buyer, per year. For our Atkins brand, our historic consumer base 
has been people interested in weight loss, and for the Quest brand it has been individuals pursuing a performance-based active and athletic 
lifestyle.

For  both  the  Atkins  and  the  Quest  brands,  we  have  an  active  and  growing  digital  and  social  presence,  using  a  comprehensive 
approach of search, banner, and search engine optimization efforts. We are a leader in social media, with a top-tier presence on Facebook, 
Instagram,  Pinterest,  Twitter  and  YouTube.  We  also  have  a  growing  network  of  social  influencers,  who  promote  our  products  in  their 
targeted  social  media  posts.  We  believe  that  social  media  is  a  cost-effective  way  of  continuing  to  attract  and  retain  our  consumers.  We 
believe that our ongoing efforts to educate consumers about the benefits of a lower carbohydrate lifestyle will further reinforce our brands. 
For our Atkins brand, we use targeted broadcast and streaming television and print ads with a celebrity-based campaign that attempts to 
motivate  potential  programmatic  weight  loss  consumers  to  try  the  Atkins  approach  to  healthier  eating  and  weight  loss  as  these  Atkins 
consumers  are  our  most  loyal,  profitable  and  frequent  purchasers.  For  our  Quest  brand,  we  have  recently  launched  a  national,  targeted 
broadcast ad campaign, and continue to leverage targeted streaming television ads and an extensive network of social media influencers 
who prompt our Quest brand products through their online posts to motivate new buyers and new product introductions.

Further develop our brand marketing strategies to reach consumers beyond our core historic buyers. We intend to continue to 
make focused changes to our approach to consumer outreach to attract consumers beyond our historic core buyers. For the Atkins brand, 
we intend to continue our marketing efforts to attract self-directed low-carbohydrate eaters (those individuals not on a program diet) who 
buy  and  consume  our  Atkins  products.  For  our  Quest  brand,  we  intend  to  continue  our  marketing  efforts  to  reach  consumers  who  are 
seeking  products  that  are  aligned  with  their  choice  to  pursue  a  healthy  and  active  lifestyle.  We  also  note  the  Atkins  brand  has 

9

 
approximately 93% aided brand awareness with U.S. consumers and the Quest brand has approximately 77% aided brand awareness with 
U.S. consumers.

Our Vision and Mission

Our vision is to lead the nutritional snacking movement with trusted brands that offer a variety of convenient, innovative, great-

tasting, better-for-you snacks and meal replacements. Our mission is to empower healthy lives through smart and satisfying nutrition.

Our Products

Core Atkins Products

Our core Atkins brand products consist of protein bars, RTD shakes, cookies and confections.

Protein  Bars.  To  keep  on-the-go  consumers  energized  and  fueled,  our  Atkins  bars  offer  a  convenient  and  effective  solution, 
providing consumers with protein, fiber and a delicious taste. Atkins offers two main types of bars: Atkins Meal Bars and Atkins Snack 
Bars. Atkins Meal Bars contain 13 to 17 grams of protein and are available in more than 10 different flavors. Atkins Snack Bars contain 7 
to 13 grams of protein, with 2 to 4 grams of net carbs, and are available in 15 different varieties.

RTD Shakes. Our rich and creamy Atkins RTD shakes contain 10 to 15 grams of protein, as well as other important vitamins and 
minerals. Available in a variety of flavors, including cookies and crème, café caramel and creamy chocolate, Atkins’ RTD shakes are made 
with high quality ingredients and are designed to provide energy balance through the day. Our Atkins’ Plus RTD shakes contain 30 grams 
of protein, for our consumers seeking higher protein content.

Confections.  Our  Atkins  Endulge®  line,  which  is  designed  to  satisfy  consumers’  sweet  cravings,  and  which  we  call  Treats, 
consists  of  delicious  desserts  without  all  of  the  added  sugar.  Atkins  offers  a  variety  of  different  Treats,  such  as  peanut  butter  cups  and 
pecan caramel clusters, each with only 1 gram of sugar or less and low net carbs, providing consumers with the option to indulge.

Cookies.  First  launched  in  fiscal  year  2021,  Atkins’  soft  and  chewy  cookie  products  are  a  convenient  source  of  high-protein 
combined  with  low  net  carbs  and  low-sugar.  These  sweet  tasting  cookies  are  available  in  double  chocolate  chip,  peanut  butter  and 
chocolate chip. Atkins’ cookies contain approximately 10 grams of protein, 3 grams of net carbs and approximately 1 gram of sugar or less 
depending on the flavor.

Licensed  Frozen  Meals.  Atkins  signed  a  license  agreement  with  Bellisio  Foods,  Inc.,  or  “Bellisio,”  to  license  its  frozen  meals 
business.  Bellisio  manufactures,  distributes,  markets,  promotes  and  sells  Atkins  frozen  food  products  under  the  Atkins  licensed  marks. 
These  products  include  Atkins  branded  frozen  breakfasts,  lunches  and  dinners.  With  a  large  selection  of  meal  types,  including  pizzas, 
breakfast bowls and more, we believe our frozen meals offer a great way to learn the basics of protein-rich, low-carbohydrate and low-
sugar  eating  in  a  simple,  convenient  and  delicious  way.  The  scope  of  the  license  includes  all  frozen  meals  across  all  retail  channels 
(excluding online), in the U.S., Canada and Mexico.

Recipes. While provided free of charge, we also offer over 1,600 protein-rich, low-carbohydrate and low-sugar recipes designed 

to help consumers achieve and maintain a healthy lifestyle, while still enjoying delicious food.

Core Quest Products

Our core Quest brand products consist of protein bars, cookies, chips, confections and thin crust pizza.

Protein  Bars.  To  keep  on-the-go  consumers  energized  and  fueled,  our  Quest  bars  offer  a  convenient  and  effective  solution, 
providing consumers with protein, fiber and a delicious taste. The typical Quest bar profile contains about 20 grams of protein, 5 grams or 
less of net carbs and about 1 gram of sugar. Quest offers more than 25 different flavors of protein bars.

Cookies. First launched in 2018, Quest’s cookie products are a convenient source of high-protein combined with low net carbs 
and  low-sugar.  Available  in  a  variety  of  flavors  including  Chocolate  Chip,  Peanut  Butter,  Oatmeal  Raisin  and  Snickerdoodle,  Quest’s 
cookies typically contain about 15 grams of protein, 4 grams or less of net carbs and less than 1 gram of sugar.

Chips.  Quest’s  protein  chips,  including  the  tortilla-style  chips  launched  in  spring  2018,  quickly  became  a  high-selling  product 
offering  an  attractive  nutrition  profile  when  compared  to  conventional  chip  products.  Offered  in  flavors  including  nacho  cheese,  ranch, 
chili lime, BBQ, sour cream & onion, and cheddar & sour cream, Quest’s chips typically contain about 18 grams of protein, about 4 grams 
of net carbs, and around 6 grams of fat compared to 2 grams of protein, 15 grams of net carbs and 8 grams of fat for a well-known leading 
conventional brand.

10

 
 
 
Confections.  Launched  in  fiscal  year  2021,  confections  include  peanut  butter  cups  and  “fudgey”  brownie  and  “gooey”  caramel 
candy bites sold in a variety of packaging. The peanut butter cups feature a nutrition profile for two cups of 11 grams of protein, 1 gram of 
net carbs, less than 1 gram of sugar and 4 grams of fiber. The candy bites feature a nutrition profile of 5 grams of protein, 1 gram of net 
carbs, less than 1 gram of sugar, and candy bars feature 4 grams of fiber to 12 grams of protein, 3 grams of net carbs, 1 gram of sugar and 9 
grams of fiber.

Pizza.  Launched  in  summer  2018,  Quest’s  thin  crust  frozen  pizza  offers  consumers  a  pizza  experience  with  an  improved 
nutritional  profile  versus  other  leading  frozen  pizza  brands.  Sold  in  a  variety  of  topping  combinations  including  4-cheese,  uncured 
pepperoni, and supreme, Quest’s pizzas feature a nutrition profile that generally supplies about 29 grams of protein, 6 grams of net carbs or 
less, around 3 grams of sugar and about 18 grams of fiber compared to 12 grams of protein, 32 grams of net carbs, 2 grams of sugar and 1 
gram of fiber for a well-known leading frozen pizza brand.

Marketing, Advertising and Consumer Outreach

Our marketing efforts are designed to increase consumer awareness of and demand for our products. We employ a broad mix of 
marketing, including coupons, in-store product sampling, consumer and trade events, advertising (television, online and print) and recipe 
and food plans, to target our consumers. We also use online resources, including social media sites, to communicate with consumers and 
build  interest  in  our  brands.  Our  advertising  and  use  of  online  resources  are  aimed  at  increasing  consumer  preference  and  usage  of  our 
brands. Our trade promotions focus on obtaining retail feature and display support, achieving optimum retail product prices and securing 
retail  shelf  space.  We  use  coupons  (freestanding  insert  newspaper,  store  register,  on-pack  and  online  mail  coupons)  to  help  stimulate 
product trial and repeat purchases by providing consumers with economic incentives. The mix of these marketing activities varies between 
the Atkins and Quest brands.

We have devoted portions of our respective brand websites to interactive communities designed to promote consumer dialogue 
about the nutritional values and benefits of our products and suggestions for their use. Our sales and marketing team gathers information 
and  feedback  from  consumers  and  retailers  to  enable  us  to  better  meet  changing  consumer  needs.  We  also  believe  that  an  effective 
marketing  tool  is  to  share  educational  information  through  our  brand  websites  to  explain  each  brand’s  approach  to  nutrition,  teaching 
consumers how to make smarter food choices and the nutritional qualities of our products. We also provide access to consumer service 
representatives to answer questions and educate consumers on nutrition, new products and developments.

For  both  brands,  in  order  to  facilitate  awareness  and  knowledge  of  the  health  benefits  of  a  low-carbohydrate,  low-sugar  and 
protein-rich eating approach, we have established a variety of marketing and advertising strategies to connect with consumers, including 
digital  marketing  and  social  media  platforms,  television  broadcast  and  streaming  advertising  as  well  as  celebrity  and  social  media 
influencer endorsements.

For both brands, we have built large consumer followings. Beyond the core historic consumers for each of our brands, we believe 
there  is  significant  opportunity  to  increase  household  penetration  for  our  products  by  expanding  our  marketing,  product  offerings  and 
educational efforts to consumers who are focused more generally on long-term healthy living.

In the fifty-two weeks ended August 28, 2021, approximately 66% of Selling and marketing expenses were spent on advertising 

costs.

Product Innovation

A portion of our sales is driven by new products, and as a result, we believe innovation is, and will continue to be, an important 
component  of  our  business.  We  take  a  deliberate  approach  to  new  product  development,  focusing  on  enhancing  existing  products, 
innovating  flavor  and  form  varieties,  and  expanding  into  adjacent  snacking  products.  Our  innovation  model  is  designed  to  respond  to 
competitive  demands,  with  a  primary  focus  on  enhancing  the  quality  and  flavor  of  our  products  while  simplifying  composition  and 
reducing the number of ingredients to meet consumer demands for cleaner labels.

Our innovation strategy is based on ongoing research into consumers’ healthy lifestyle and nutritional needs. We pride ourselves 
on knowing our consumers and developing products that meet their needs. Providing variety in snacking options to our consumers is an 
important strategy in our product innovation. New flavors, textures and snacking formats are important to meeting consumer needs.

Management  believes  that  an  important  component  of  meeting  consumers’  nutritional  needs  is  a  focus  on  evolving  current 
products  and  creating  new  products  with  cleaner  and  fewer  ingredients.  Accordingly,  we  are  committed  to  continually  finding  new  and 
innovative formulations to reduce the number of ingredients in our products, as well as using “better-for-you” ingredients like nuts, fiber 
and whey protein, while continually improving taste and quality.

11

 
 
 
 
 
 
 
 
We maintain an in-house research and development team as well as market research and consumer insight capabilities. Through 
our research and development labs in El Segundo, California and Louisville, Colorado, we control our brands’ innovations and product 
formulations from the ground up. By developing new products, prototypes and adjacencies in-house, we facilitate our core competencies in 
product innovation, and enhance our speed to market.

In addition, as part of our innovation process, we collaborate with nationally recognized third-party flavor providers and product 
development firms for new product development and then conduct our own proprietary consumer research to identify and improve upon 
new product concepts. We plan to continue conducting extensive consumer research to develop successful new products including product 
flavor and concept testing, marketing and trend analysis, and consumer prototype testing.

Management  also  believes  the  fragmented  snacking  category  presents  an  opportunity  for  consolidation  and  the  opportunity  to 
build,  through  disciplined  acquisitions,  a  leading  platform  in  the  nutritional  snacking  space.  As  a  leader  in  nutritious  snacking, 
management believes we have the unique capability to leverage our operating platform and customer relationships to expand beyond our 
current brands. Our experienced management team has deep expertise in brand building to expand the business into additional brands and 
products in the nutritional snacking segment. Simply Good Foods is actively seeking to identify and evaluate new acquisition opportunities 
to  complement  our  existing  portfolio,  and  sees  significant  opportunity  for  growth  and  synergies  in  complementary  adjacent  snacking 
categories such as sports/active and adult nutritional snacks, salty snacks and protein snacks, as well as in the “better-for-you” eating space. 

Intellectual Property

We  own  numerous  domestic  and  international  trademarks  and  other  proprietary  rights  that  are  important  to  our  business. 
Depending upon the jurisdiction, trademarks are valid if they are used in the regular course of trade and/or their registrations are properly 
maintained. We believe the protection of our trademarks, copyrights, patents, domain names, trade dress and trade secrets are important to 
our  success.  We  aggressively  protect  our  intellectual  property  rights  by  relying  on  a  combination  of  watch  services  and  trademark, 
copyright, patent, trade dress and trade secret laws, and through the domain name dispute resolution system. We also own virtually all of 
the recipes and specifications to our products.

Competition

We  compete  primarily  with  nutritional  snacking  brands  in  large  retail  and  e-commerce  environments.  The  nutritional  snacking 
industry is fragmented and highly competitive and includes a number of diverse competitors. Our identified branded competitors include, 
but  are  not  limited  to,  CLIF  Bar,  KIND  bars,  Special  K,  Boost,  Slimfast,  Muscle  Milk,  ONE  bar,  Pure  Protein,  Premier  Nutrition  and 
think!. We believe that the principal competitive factors in the nutritional snacking and weight management industries are:

brand awareness and loyalty among consumers;
•
ingredients;
•
taste;
•
low-carbohydrate, low-sugar, protein-rich versus other nutritional approaches;
•
•
convenience;
• media spending;
•
•

product variety and packaging; and
access to retailer shelf space.

We believe that we currently compete effectively with respect to each of these factors. However, a number of companies in the 
nutritional snacking and weight management industry have greater financial resources, more comprehensive product lines, broader market 
presence, longer standing relationships with distributors and suppliers, longer operating histories, greater distribution capabilities, stronger 
brand recognition, and greater marketing resources than we have.

Supply Chain

We operate an asset-light business model. For the manufacture of our products, we subcontract with contract manufacturers, and 
as a result, our operations are highly flexible and require minimal capital expenditure. The supply chain for our international business also 
uses exclusively contract manufacturers.

U.S. Supply Chain. The majority of our products are shipped directly to one central warehouse for the Atkins brand and one for 
the  Quest  brand,  each  of  which  is  a  leased  warehouse  managed  by  the  same  third-party  logistics  provider.  We  are  in  the  process  of 
combining most of our warehouse operations into a newly constructed larger warehouse facility. We intend to keep one of our original 
warehouses for a portion of our distribution needs. A substantial portion of our inventory is shipped directly to our retailers from these 
centers  by  the  same  third-party  logistics  provider.  Most  of  our  remaining  customers  pick-up  their  orders  at  our  distribution  centers  and 
make their own arrangements for delivery to their fulfillment network. For certain customers, RTD shakes are shipped directly from the 

12

 
 
 
 
 
 
 
contract  manufacturer  to  the  customers’  locations.  We  believe  our  use  of  demand  forecasting  and  vendor-managed  inventory  systems 
enables us to meet shipping demands, ensure timely delivery of orders and offer service levels to our customers.

Sourcing. The principal ingredients to manufacture our products include chocolate and other coatings, dairy, proteins, soy, and 
nuts.  Our  packaging  supplies  consist  of  flexible  film,  cartons,  tetra  paper,  and  corrugate.  All  of  our  core  ingredients  are  purchased 
according to rigorous standards to assure food quality and safety. These core ingredients are generally available in adequate quantities from 
several  suppliers,  and  to  date,  core  ingredient  supplies  have  largely  not  been  affected  by  the  supply  chain  challenges  related  to  the 
COVID-19 pandemic. We competitively bid with major suppliers to source competitively priced, quality ingredients and packaging that 
meet our standards. For certain ingredients such as milk protein concentrate, whey proteins, chocolate coatings, some nuts, soy crisps, and 
liquid soy, we establish direct purchasing agreements with suppliers, under which our contract manufacturers source ingredients to produce 
finished products. We also actively manage the cost of our packaging needs, such as corrugated, film, printed boxes, and tetra cartons.

Manufacturing. We rely on contract manufacturers to manufacture our products. The contract manufacturers schedule and receive 
ingredient  and  packaging  inventory  according  to  parameters  set  in  their  contracts  and  forecasts  we  provide.  As  noted  above,  some 
ingredients  and  packaging  are  purchased  by  our  contract  manufacturers  pursuant  to  framework  contracts  we  have  with  the  applicable 
suppliers. Our contract manufacturers are regularly audited by third parties and are required to follow rigorous food safety guidelines. We 
believe  our  contract  manufacturers  have  capacity  to  meet  our  anticipated  supply  needs,  although  short-term  high  demand  can  cause 
disruptions. We monitor both near-term and long-term capacity as well as fulfillment rates and overall performance of our manufacturing 
partners  and  qualify  alternate  suppliers  as  needed.  In  general,  we  purchase  finished  products  from  our  contract  manufacturers,  which 
includes all packaging and ingredients used, as well as an agreed-upon tolling charge for each item produced. These finished products are 
then shipped directly to our distribution centers, or shipped directly from the contract manufacturer to the customer, in the case of RTDs to 
select customers.

U.S. Storage. We lease three distribution centers, all in Greenfield, Indiana, referred to collectively as the Distribution Centers, 
where  we  store  finished  goods.  We  utilize  over  1.35  million  square  feet  of  floor  space  among  our  Distribution  Centers.  Over  time,  we 
expect to exit one of the currently operating Distribution Centers once the new facility is fully operational.

Distribution.  For  the  majority  of  our  customers,  our  logistics  provider  distributes  the  finished  goods  via  truckloads  from  our 
Distribution  Centers,  which  first  flow  through  regional  terminals.  At  the  terminals,  our  orders  are  consolidated  with  other  companies’ 
products  being  shipped  to  the  customer.  The  finished  goods  are  then  distributed  to  retailer  distribution  centers.  The  regular  weekly 
shipments  and  consolidation  have  reduced  our  costs.  For  some  products,  we  ship  directly  to  customers  from  our  contract  manufacturer 
through  a  third-party  logistics  provider.  In  some  instances,  the  customer  will  arrange  to  pick-up  directly  finished  products  from  our 
Distribution Centers.

Retailers.  We  have  a  wide  variety  of  customers  across  the  mass,  food,  club,  drug,  and  e-commerce  channels.  A  substantial 
majority of our sales are generated from a limited number of retailers. Sales to our largest retailer, Walmart, represented approximately 
31% of consolidated sales in fiscal year 2021, of which approximately 23% is through their mass retail channel and approximately 8% is 
through  their  Sam’s  club  and  e-commerce  channels.  Sales  to  our  next  largest  retailer,  Amazon,  represented  approximately  12%  of 
consolidated sales in fiscal year 2021. No other customer represents more than 10% of sales. For additional information, please see the risk 
factor “We rely on sales to a limited number of retailers for a substantial majority of our net sales, and losing one or more such retailers 
may materially harm our business. In addition, we maintain “at will” contracts with these retailers, which do not require recurring or 
minimum purchase amounts of our products.”

E-Commerce. We aim to ensure that our consumers may access our brand in the way that best suits their lifestyles by offering 
online  ordering  of  our  products.  We  sell  our  products  on  Atkins.com,  questnutrition.com  as  well  as  Amazon.com,  which  all  deliver  our 
products directly to the location designated by the consumer.

Food Safety and Quality. Food safety and quality is a top priority, and we dedicate substantial resources to ensure that consumers 
receive safe, high quality food products. Our products are manufactured in facilities that have programs and controls in place regarding 
consistent  quality  and  food  safety.  Product  attributes  such  as  taste,  aroma,  texture,  and  appearance  are  regularly  monitored.  Good 
Manufacturing Practices and comprehensive food safety programs are designed to produce a safe, wholesome product. Our suppliers are 
required to have equally robust processes in place and confirm their compliance with product specifications with Letters of Guaranty and 
Certificates  of  Analysis  for  shipments  of  core  ingredients  to  be  used  in  our  products.  Finally,  random  samples  of  finished  goods  are 
regularly sent to a third-party laboratory for testing.

International. Our products are also sold outside North America. Our top international sales are in Australia and New Zealand. 
For the fifty-two weeks ended August 28, 2021, international net sales represented approximately 4.5% of total net sales. Our international 
supply chain is run by a lean team solely focused on international operations. Similar to U.S. operations, international operations utilize 
contract manufacturers for products, and distributors for distribution and sales.

13

Information Technology

We  rely  heavily  on  information  systems  for  management  of  our  supply  chain,  inventory,  payment  of  obligations,  collection  of 
cash,  human  capital  management,  financial  tools  and  other  business  processes  and  procedures.  Our  ability  to  manage  our  business 
functions  efficiently  and  effectively  depends  significantly  on  the  reliability  and  capacity  of  these  systems.  We  have  instituted  controls, 
including information technology governance controls that are intended to protect our computer systems and our information technology 
systems and networks. We also have business continuity plans that attempt to anticipate and mitigate failures. However, we cannot control 
or prevent every potential technology failure, adverse environmental event, third-party service interruption or cybersecurity risk.

We  increasingly  rely  on  cloud  computing  and  other  technologies  that  result  in  third  parties  holding  significant  amounts  of 

customer, consumer or employee information on our behalf.

Except for limited information voluntarily submitted by users of our website, we typically do not collect or store consumer data or 
personal information. However, third-party providers, including our licensees, contract manufacturers, e-commerce contractors and third-
party  sellers  may  do  so.  The  website  operations  of  such  third  parties  may  be  affected  by  reliance  on  other  third-party  hardware  and 
software  providers,  technology  changes,  risks  related  to  the  failure  of  computer  systems  through  which  these  website  operations  are 
conducted, telecommunications failures, data security breaches and similar disruptions.

Segments

Our operations are organized into two operating segments, Atkins and Quest, which are aggregated into one reporting segment 
due  to  similar  financial,  economic  and  operating  characteristics.  The  operating  segments  are  also  similar  in  the  following  areas:  (a)  the 
nature of the products; (b) the nature of the production processes; (c) the methods used to distribute products to customers, (d) the type of 
customer for the products, and (e) the nature of the regulatory environment.

Regulation and Compliance

Along with contract manufacturers, brokers, distributors, ingredients  and  packaging suppliers, Simply Good  Foods is primarily 
subject to laws and regulations in the United States promulgated by federal, state and local government authorities. In the United States, 
the  federal  agencies  governing  the  manufacture,  distribution  and  advertising  of  products  include,  among  others,  the  U.S.  Federal  Trade 
Commission (“FTC”), the U.S. Food and Drug Administration (“FDA”), the United States Department of Agriculture (“USDA”), the U.S. 
Environmental Protection Agency, and the Occupational Safety and Health Administration, in addition to similar state and local agencies. 
Under various statutes, these agencies prescribe the requirements and establish the standards for quality and safety and regulate marketing 
and advertising to consumers. In certain circumstances, these agencies must not only approve products, but also review the manufacturing 
processes and facilities used to produce these products before they can be marketed in the United States.

Simply Good Foods is subject to labor and employment laws, laws governing advertising, privacy laws, safety regulations and 
other  laws,  including  consumer  protection  regulations  that  regulate  retailers  or  govern  the  promotion  and  sale  of  merchandise.  Our 
operations, and those of our contract manufacturers, distributors, and suppliers, also are subject to various laws and regulations relating to 
environmental protection and worker health and safety matters. We continue to monitor their development and our compliance.

Food-Related Regulations

As a manufacturer and distributor of food products, we are subject to several food-related regulations, including the Federal Food, 
Drug  and  Cosmetic  Act  and  regulations  promulgated  thereunder  by  the  FDA.  This  comprehensive  regulatory  framework  governs  the 
manufacture (including composition and ingredients), labeling, packaging and safety of food in the United States. The FDA:

•
•
•

regulates manufacturing practices for foods through its current good manufacturing practices regulations;
specifies the standards of identity for certain foods, including many of the products we sell; and
prescribes the format and content of certain information required to appear on food product labels.

We  are  subject  to  the  Food  Safety  Modernization  Act  of  2011,  which,  among  other  things,  mandates  that  the  FDA  adopt 
preventative  controls  to  be  implemented  by  food  facilities  in  order  to  minimize  or  prevent  hazards  to  food  safety.  We  are  subject  to 
numerous  other  federal,  state  and  local  regulations  involving  such  matters  as  the  licensing  and  registration  of  manufacturing  facilities, 
enforcement by government health agencies of standards for our products, inspection of our facilities and regulation of our trade practices 
in connection with the sale of food products.

Additionally, because of the ingredients in our Quest pizza products we are subject to the rules and regulations promulgated by 
the USDA, including the Federal Meat Inspection Act. The USDA regulates certain aspects of food safety, quality, and nutritional labeling 
of most meat, poultry, and egg products.

14

 
 
 
 
 
 
 
 
 
Environmental Regulations

We are subject to various state and federal environmental laws, regulations and directives, including the Food Quality Protection 
Act of 1996, the Clean Air Act, the Clean Water Act, the Resource Conservation and Recovery Act, the Federal Insecticide, Fungicide and 
Rodenticide  Act  and  the  Comprehensive  Environmental  Response  Compensation  and  Liability  Act  of  1980,  as  amended.  Governments 
may in the future implement new laws, regulations and directives aimed to meet certain climate change goals and objectives which could 
affect our business operations as they relate to ingredient and packaging procurement.

We  believe  that  we  are  in  material  compliance  with  existing  environmental  regulations  applicable  to  our  business.  We  do  not 
expect the cost of our continued compliance with existing environmental regulations to have a material effect on our capital expenditures, 
earnings, cash flows or competitive position in the foreseeable future. In addition, any asset retirement obligations are not material.

Labeling Regulations

We are subject to various labeling requirements with respect to our products at the federal, state and local levels. At the federal 
level, the FDA and USDA have authority to review product labeling, and the FTC may review labeling and advertising materials, including 
online and television advertisements, to determine if advertising materials are misleading. We are also subject to various state and local 
consumer protection laws. We believe we are in material compliance with all labeling laws and regulations applicable to our business.

Human Capital Resources

As  of  August  28,  2021,  our  workforce  consisted  of  263  employees  who  are  largely  based  in  an  office  or  in  research  and 
development (“R&D”) lab locations. Of that total, approximately 91% of our employees were located in the United States, and the rest 
were located in Canada, Europe, Australia and New Zealand. Of our total employees, 118 employees were engaged in marketing and sales, 
76  were  engaged  in  R&D,  operations  and  quality,  and  69  were  engaged  in  administration.  Of  our  total  employees,  18  employees  were 
hourly and 245 were salaried. No employees were covered by a collective bargaining agreement.

Mission,  Vision  and  Values.  Our  vision  is  to  lead  the  nutritious  snacking  movement  with  trusted  brands  that  offer  a  variety  of 
convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Our mission is to empower healthy lives through smart 
and  satisfying  nutrition.  Our  values,  Act  with  Integrity,  Lead  with  Innovation,  Succeed  through  Interdependence,  Be  Empowered,  and 
Bring Passion Every Day, are critical to our success in fulfilling our mission and vision.

Training & Development. Training and development is critical to our mission’s success, helps our employees grow their career, 
and  is  one  way  we  attract,  motivate  and  retain  our  employees.  We  regularly  host  “Be  Empowered”  sessions  for  employees,  which  are 
educational  classes  and  networking  opportunities  that  teach  our  nutrition  philosophy  and  our  different  business  functions.  To  develop 
effective  and  empowered  leaders,  we  host  a  series  of  trainings  and  informational  sessions  through  our  program  called  the  Leadership 
Playbook.

Our Commitment to Diversity, Equity & Inclusion (“DE&I”). We recognize the importance of a diverse, equitable and inclusive 
culture for our employees and its effect on our ability to achieve our mission, so we have made commitments to track and improve our 
performance in each of these areas. In July 2021, our Board of Directors formed a Corporate Responsibility & Sustainability committee 
that has been tasked, among other things, with overseeing human capital resources and DE&I initiatives.

As of August 28, 2021, approximately 53% of our employees globally were women and approximately 35% of U.S. employees 

were minorities. Approximately 17% of our Board of Directors were female, and approximately 8% were minorities.

To  improve  diversity,  equity  and  inclusion,  we  committed  to  interviewing  diverse  candidates  for  open  corporate  leadership 

positions and require every employee to attend preventing discrimination and harassment training.

In January 2021 we completed a pay equity audit to confirm equity in our pay practices. We have committed to complete a pay 
equity audit every year to ensure no inequities arise. Further, we post every open position or promotional opportunity in the United States 
that is not confidential and include the job’s pay range to provide pay transparency. This practice provides every qualified candidate an 
opportunity to apply while also knowing the range of pay for the role.

We regularly ask our employees to respond to pulse surveys to gather feedback on topics ranging from organization changes to 
overall engagement and inclusion. This allows us to keep track of employee engagement and sentiment over time and use this information 
to inform our strategy and actions to continue to grow and improve. We have also committed to summarizing results for each survey and 
providing responses quickly after surveys close.

15

 
 
 
 
 
 
 
 
In August 2021, management hired a third-party DE&I consultant to provide guidance and best practice inputs to our management 
and the Corporate Responsibility & Sustainability Committee of the Board of Directors, as we continue to make progress on our DE&I 
efforts.

Total Rewards. The health, satisfaction and security of our employees and their families are important to us and an important part 
of  reaching  our  organization's  goals.  We  offer  total  rewards  packages  that  include  valuable  and  competitive  compensation  and  benefit 
plans.  These  programs  reflect  our  commitment  to  attracting  and  retaining  top  talent  and  keeping  our  staff  healthy  and  secure.  Our 
compensation philosophy is to pay for performance, and we do so through a mix of base salary, annual short-term incentive and long-term 
incentive. 

We understand that each employee's situation is unique, so we offer benefits that can be shaped and molded by each employee to 
fit their family's needs. Our current benefits vary by region, but generally include medical, dental and vision insurance, 401(k) retirement 
plan, savings accounts, life and disability coverage, and other voluntary benefits. We also offer time-off benefits including vacation time, 
flexible vacation for exempt positions, sick leave, and parental leave.

Volunteering and Philanthropy. For decades, we have had a compelling social purpose – to help ensure all Americans have access 
to sound nutritional guidance to positively affect overall health outcomes. This began with the book Dr. Atkins’ Diet Revolution published 
in 1972 and continues today with our advocacy for improved dietary guidelines and initiatives to educate consumers and empower them to 
make the right nutritional choices for themselves and their families.

Further, we do our part to stem food insecurity through volunteering opportunities and company philanthropy, including cash and 
product  donations.  We  encourage  our  employees  to  volunteer,  and  as  such  have  organized  days  of  volunteering  in  the  cities  where  our 
largest workforces reside. In Denver, Colorado our team volunteered for the Food Bank of the Rockies, and in El Segundo, California our 
team volunteered for the Los Angeles Mission.

Also  this  year,  we  announced  participation  in  Walmart’s  “Fight  Hunger.  Spark  Change.”  campaign.  For  each  purchase  of 
participating Simply Good Foods products at Walmart from April 5 – May 3, 2021, we donated the monetary equivalent of at least one 
meal to Feeding America. Through this program, Simply Good Foods secured at least 500,000 meals for Feeding America.

Employee Safety and Wellbeing Measures. In response to the COVID-19 pandemic, as of August 28, 2021, we have implemented 

a number of measures to keep our employees safe:

•

•

All  office  positions  have  been  encouraged  to  work  from  home,  and  we  will  not  require  employees  to  return  to  the  office  until 
January 2022, at the earliest.

In  our  offices  and  R&D  labs  where  employees  are  required  to  physically  access  special  tools  or  resources  to  work,  we  follow 
local, state and federal guidance by:

◦

◦

◦

Requiring face coverings

Instituting social distancing guidelines

Requiring all employees to complete an online health screening daily

Increasing our deep-cleaning schedule

◦
◦ Making hand sanitizer readily available.

• We limit travel to only business-essential travel.

Further, we also strongly encourage employees to receive a COVID-19 vaccine, so we offered an incentive and lottery once the 
vaccines were widely available to all adults in the United States. The portion of our employees who got the vaccine exceeded each of the 
local and state-level vaccination rates of the general population.

We acknowledge the importance of balance in our employees’ lives to their overall wellbeing, so we offer our employees time off 
benefits  described  above  to  recharge.  We  also  had  two  company-wide  mental  health  days  and  encourage  employees  to  take  extra  time 
away from work to recharge late December 2020. We adopted an employee-friendly parental leave policy in 2020.

To  address  the  fatigue  that  results  from  working  on  a  computer  from  home  all  day,  we  implemented  “Zoom-free”  Wednesday 
afternoons so employees can step away from their computers to focus on other responsibilities. When we do return to our offices regularly, 
it is our current intention that Mondays and Fridays will be flexible remote workdays.

Available Information

We file annual, quarterly and current reports, proxy statements and other information with the SEC.

16

 
 
 
 
 
 
 
We file our reports with the SEC electronically through the SEC’s Electronic Data Gathering, Analysis and Retrieval (“EDGAR”) 
system.  The  SEC  maintains  an  Internet  site  that  contains  reports,  proxy  and  information  statements  and  other  information  regarding 
companies that file electronically with the SEC through EDGAR. The address of this Internet site is www.sec.gov.

We also make available free of charge through our website at www.thesimplygoodfoodscompany.com our Form 10-K, Quarterly 
Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 
15(d) of the Exchange Act as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. We 
are not, however, including the information contained on our website, or information that may be accessed through links on our website, as 
part of, or incorporating such information by reference into, this Report.

17

 
 
Item 1A. Risk Factors.

An investment in our securities involves a high degree of risk. You should carefully consider the risks described below before 
making an investment decision. Our business, prospects, financial condition or operating results could be harmed by any of these risks, and 
other risks not currently known to us or that we currently consider immaterial. The trading price of our securities could decline due to any 
of these risks, and, as a result, you may lose all or part of your investment.

Risks Related to our Business

Pandemics, epidemics or disease outbreaks, such as the novel coronavirus (“COVID-19”), may disrupt our business, including, among 
other things, consumption and trade patterns, our supply chain and production processes, each of which could materially affect our 
operations, liquidity, financial condition and results of operations.

The actual or perceived effects of a disease outbreak, epidemic, pandemic or similar widespread public health concern, such as 
COVID-19,  could  negatively  affect  our  operations,  liquidity,  financial  condition  and  results  of  operations.  The  COVID-19  outbreak 
situation continues to remain dynamic and subject to rapid and possibly material change, including but not limited to changes that may 
materially affect the operations of our customers and supply chain partners, which ultimately could cause material negative effects on our 
business and results of operations.

Pandemics,  epidemics  or  disease  outbreaks  may  affect  demand  for  our  products  because  quarantines  or  other  government 
restrictions on movement may cause erratic consumer purchase behavior. Governmental or societal impositions of restrictions on public 
gatherings,  especially  if  prolonged,  may  have  adverse  effects  on  in-person  traffic  to  retail  stores  and,  in  turn,  our  business.  Even  the 
perceived risk of infection or health risk may adversely affect traffic to our store-based retail customers and, in turn, our business, liquidity, 
financial  condition  and  results  of  operations,  particularly  if  any  self-imposed  or  government-imposed  restrictions  are  in  place  for 
significant time. 

The spread of pandemics, epidemics or disease outbreaks such as COVID-19 may also disrupt our third-party business partners’ 
ability  to  meet  their  obligations  to  us,  which  may  negatively  affect  our  operations.  These  third  parties  include  those  who  supply  our 
ingredients,  packaging,  and  other  necessary  operating  materials,  contract  manufacturers,  distributors,  and  logistics  and  transportation 
services providers. Ports and other channels of entry may be closed or operate at only a portion of capacity, as workers may be prohibited 
or otherwise unable to report to work and means of transporting products within regions or countries may be limited for the same reason. 
Because of the COVID-19 outbreak, transport restrictions related to quarantines or travel bans have been put in place and global supply 
may  become  constrained,  each  of  which  may  cause  price  increases  or  shortages  of  certain  ingredients  and  raw  materials  used  in  our 
products and/or we may experience disruptions to our operations. Further, our contract manufacturers’ ability to manufacture our products 
may be impaired by any material disruption to their employee staffing, procurement, manufacturing, or warehousing capabilities because 
of COVID-19 or similar outbreaks.

Our  results  of  operations  depend  on,  among  other  things,  our  ability  to  maintain  and  increase  sales  volume  with  our  existing 
customers, to attract new consumers and to provide products that appeal to consumers at prices they are willing and able to pay. Our ability 
to implement our innovation, advertising, display and promotion activities designed to maintain and increase our sales volumes on a timely 
basis  may  be  negatively  affected  because  of  modifications  to  retailer  shelf  reset  timing  or  retailer  pullback  on  in-store  display  and 
promotional activities during the COVID-19 outbreak or similar situations. Retailers may also alter their normal inventory receiving and 
product  restocking  practices  during  pandemics,  epidemics  or  disease  outbreaks  such  as  COVID-19,  which  may  negatively  affect  our 
business.

Workforce limitations and travel restrictions resulting from pandemics, epidemics or disease outbreaks such as COVID-19 and 
related government actions may affect many aspects of our business. If a significant percentage of our workforce cannot work or we are 
not able to visit our contract manufacturers’ locations, including because of illness, travel or government restrictions in connection with 
pandemics  or  disease  outbreaks,  our  operations  may  be  negatively  affected.  In  addition,  pandemics  or  disease  outbreaks  could  cause  a 
widespread  health  crisis  that  could  adversely  affect  the  economies  and  financial  markets  of  many  countries,  resulting  in  an  economic 
downturn that could affect customers’ and consumers’ demand for our products.

Adverse  and  uncertain  economic  conditions,  such  as  decreases  in  per  capita  income  and  level  of  disposable  income,  increased 
unemployment or a decline in consumer confidence because of the COVID-19 outbreak or similar situations, could have an adverse effect 
on distributor, retailer and consumer demand for our products. Consumers may shift purchases to lower-priced or other perceived value 
offerings during economic downturns. Prolonged unfavorable economic conditions, including because of COVID-19 or similar outbreaks, 
and any resulting recession or slowed economic growth, may have an adverse effect on our sales and profitability.

Our  consolidated  results  of  operations  for  the  full  fiscal  year  ended  August  28,  2021  were  affected  by  changes  in  consumer 
shopping and consumption behavior due to COVID-19. After the brief pantry loading period in mid-March 2020, the nutritional snacking 

18

 
 
category saw a marked decrease in shopping trips (particularly in the mass channel) and fewer usage occasions. This affected our portable 
and  convenient  on-the-go  products,  especially  the  protein  bar  portion  of  our  business  for  both  our  Atkins  and  Quest  brands.  As  home 
confinement  restrictions  began  to  ease,  shopping  trips  steadily  improved  from  their  lowest  point  and  consumer  interest  in  weight 
management and active nutrition began to improve.

While  our  Quest  brand  has  outperformed  its  portion  of  the  nutritious  snaking  segment,  the  performance  of  our  Atkins  brand, 
which  is  part  of  the  weight  management  portion  of  the  market,  has  remained  slower  due  to  the  temporary  softer  interest  in  weight 
management  for  consumers,  fewer  on-the-go  usage  occasions  and  weakness  in  the  mass  channel  that  has  experienced  reduced  shopper 
traffic during the pandemic. 

We believe these effects on consumer demand and shopping behavior as a result of the COVID-19 outbreak may continue in the 
future, including as a result of new virus variants and the effect these variants have on consumer shopping patterns, until a more consistent 
return of shopping behavior to more normal patterns and our brand benefits of active nutrition and weight management drive more better-
for-you snacking and meal replacement usage occasions.

Our efforts to manage and mitigate these factors may be unsuccessful, and the effectiveness of these efforts depends on factors 
beyond our control, including the duration and severity of any pandemic, epidemic or disease outbreak, and third party actions taken to 
contain its spread and mitigate public health effects.

We may not be able to compete successfully in the highly competitive nutritional snacking industry.

The nutritious snacking industry is large and intensely competitive because consumers are seeking simpler, “cleaner” and more 
sustainable  eating  habits.  Our  business  is  committed  to  providing  people  a  more  nutritious  way  to  eat.  As  a  result,  we  compete  in  the 
nutritional  snacking  industry,  which  is  included  in  the  general  snack  foods  industry.  Competitive  factors  in  the  nutritional  snacking 
industry  include  product  quality,  taste,  brand  awareness  among  consumers,  nutritional  content,  simpler  and  less  processed  ingredients, 
innovation of “on-trend” snacks, variety of snacks offered, grocery aisle placement, access to retailer shelf space, price, advertising and 
promotion,  product  packaging  and  package  design.  We  compete  in  this  market  against  numerous  multinational,  regional  and  local 
companies  principally  based  on  our  low-carb,  low-sugar  and  protein-rich  nutritional  content,  product  taste  and  quality,  our  brand 
recognition  and  loyalty,  marketing,  advertising,  price  and  the  ability  to  satisfy  specific  consumer  dietary  needs.  An  increasing  focus  on 
healthy and simpler products in the marketplace will likely increase these competitive pressures within the category in future periods.

Our competitors in the nutritional snacking industry include companies selling branded weight loss programs who support these 
programs by offering a wide variety of diet foods, meal replacement bars, shakes and nutritional supplements, and through the promotion 
of weight loss and weight management approaches such as keto, paleo, vegan, gluten free, vegetarian and others. Views towards nutritional 
snacking,  weight  loss  and  management,  and  other  nutritional  approaches,  are  cyclical  and  trendy,  with  constantly  changing  consumer 
perceptions. Besides remaining competitive through the quality of our products, consumer perceptions of the Atkins’ weight management 
approach  and  the  effectiveness  of  a  low-carb,  low-sugar  and  protein-rich  eating  approach  for  both  our  Atkins  and  Quest  brands  must 
continue to be viewed favorably, or our business and reputation may be materially and adversely affected. For the Atkins brand, if other 
weight management approaches become more popular, or are generally perceived to be more effective, we may not be able to compete 
effectively. 

Some of our competitors have resources substantially greater than we have and sell brands that may be more widely recognized 
than our brands. Our current and potential competitors may offer products similar to our products, a wider range of products than we offer, 
and  may  offer  such  products  at  more  competitive  prices  than  we  do.  Local  or  regional  markets  often  have  significant  additional 
competitors, many of whom offer products similar to ours and may have unique ties to regional or national retail chains. Any increased 
competition  from  new  entrants  into  the  nutritional  snacking  industry  or  any  increased  success  by  existing  competition  could  cause 
reductions  in  our  sales,  require  us  to  reduce  our  prices,  or  both,  which  could  materially  and  adversely  affect  our  business,  financial 
condition and results of operations.

If we fail to implement our growth strategies successfully, timely, or at all, our ability to increase our revenue and operating profits 
could be materially and adversely affected.

Our  future  success  depends,  largely,  on  our  ability  to  implement  our  growth  strategies  effectively.  However,  we  may  fail  in 
implementing our growth strategies effectively. We expect to continue focusing on nutritional snacking and intend to add additional brands 
to our product portfolio. As a multi-brand business, we face increased complexities and greater uncertainty regarding consumer trends and 
demands than as a single-brand business. Our ability to expand successfully our nutritional snacking brands and other growth strategies 
depends on, among other things, our ability to identify, and successfully cater to, new demographics and consumer trends, develop new 
and innovative products, identify and acquire additional product lines and businesses, secure shelf space in grocery stores, wholesale clubs 
and  other  retailers,  increase  consumer  awareness  of  our  brands,  enter  into  distribution  and  other  strategic  arrangements  with  third-party 
retailers and other potential distributors of our products, and compete with numerous other companies and products.

19

 
 
 
 
 
 
 
In addition, regarding our Atkins brand, self-directed lifestyle consumers of products may have different preferences and spending 
habits than the consumers of traditional weight loss products. We may not succeed in reaching and maintaining the loyalty of new Atkins 
consumers  to  the  same  extent,  or  at  all,  as  we  have  with  our  historical  Atkins  consumers.  We  may  also  not  succeed  in  evolving  our 
advertising and other efforts to appeal to our target consumers for both Atkins and Quest.

If we cannot identify and capture new audiences and demographics for all our brands, our ability to integrate additional brands 
successfully  will  be  adversely  affected.  Accordingly,  we  may  not  be  able  to  successfully  implement  our  growth  strategies,  expand  the 
number of our brands, or continue to maintain growth in our sales at our current rate, or at all. If we fail to implement our growth strategies 
or  if  we  invest  resources  in  growth  strategies  that  ultimately  prove  unsuccessful,  our  sales  and  profitability  may  be  negatively  affected, 
which would materially and adversely affect our business, financial condition and results of operations.

If we do not continually enhance our brand recognition, increase distribution of our products, attract new consumers to our brands 
and introduce new and innovative products, either on a timely basis or at all, our business may suffer.

The  nutritional  snacking  industry  is  subject  to  rapid  and  frequent  changes  in  consumer  demands.  Because  consumers  are 
constantly seeking new products and strategies to achieve their healthy eating goals, our success relies heavily on our ability to continue to 
develop and market new and innovative products and extensions. New product sales represent a growing and important portion of our net 
sales.  To  respond  to  new  and  evolving  consumer  demands,  achieve  market  acceptance  and  keep  pace  with  new  nutritional,  weight 
management, technological and other developments, we must constantly introduce new and innovative products into the market, some of 
which may not be accepted by consumers, may be sent to market prematurely or may not be consistent with our quality and taste standards. 
Accordingly,  we  may  not  succeed  in  timely  developing,  introducing  or  marketing  any  new  or  enhanced  products.  If  we  cannot 
commercialize new products, our revenue may not grow as expected, which would materially and adversely affect our business, financial 
condition and results of operations.

Our growth may be limited if we cannot maintain or secure additional shelf or retail space for our products.

Our results depend on our ability to drive revenue growth, in part, by expanding the distribution channels for our products. Our 
ability to do so may be limited by an inability to secure new retailers, or maintain or add shelf and retail space for our products. Shelf and 
retail space for nutritional snacks is limited and subject to competitive and other pressures. There can be no assurance that retailers will 
provide sufficient, or any, shelf space, nor that online retailers will provide online access to their platform to enable us to meet our growth 
objectives.

Unattractive shelf placement or pricing may put our products at a disadvantage compared to those of our competitors. Even if we 
obtain  shelf  space  or  preferable  shelf  placement,  our  new  and  existing  products  may  fail  to  achieve  the  sales  expectations  set  by  our 
retailers, potentially causing these retailers to remove our products from their shelves. Additionally, an increase in the quantity and quality 
of  private  label  products  in  the  product  categories  in  which  we  compete  could  create  more  pressure  for  shelf  space  and  placement  for 
branded products within each such category, which could materially and adversely affect our sales. 

Changes  in  consumer  preferences,  perceptions  of  certain  nutritional  snacking  products  and  discretionary  spending  may  negatively 
affect our brand loyalty and net sales, and materially and adversely affect our business, financial condition and results of operations.

We focus on products that are, or that we believe are, perceived to have positive effects on health, and compete in a market that 
relies on innovation and evolving consumer preferences. The packaged food industry in general, and the nutritional snacking industry in 
particular, is subject to changing consumer trends, demands and preferences. Emerging science, and our nutritional approach and theories 
regarding health are constantly evolving. Products or methods of eating once considered healthy may become disfavored by consumers, 
scientifically disproven or no longer be perceived as healthy. 

Trends  within  the  food  industry  change  often  and  our  failure  to  anticipate,  identify  or  react  to  changes  in  these  trends  could, 
among other things, lead to reduced consumer demand, shelf or retail space and price reductions, and could materially and adversely affect 
our business, financial condition and results of operations. Additionally, certain ingredients used in our products may become negatively 
perceived by consumers, resulting in reformulation of existing products to remove such ingredients, which may negatively affect the taste 
or other qualities of our products. Factors that may affect consumer perception of healthy products include dietary trends and attention to 
different nutritional aspects of foods, concerns regarding the health effects of specific ingredients and nutrients, trends away from specific 
ingredients in products and increasing awareness of the environmental and social effects of product production.

Consumer  perceptions  of  the  nutritional  profile  of  our  products  and  related  eating  practices  may  shift,  and  consumers  may  no 
longer perceive products with fewer carbohydrates, higher levels of protein, higher levels of fat and additional fiber as healthy or needed to 
achieve personal weight management, wellness, or fitness goals. Adverse messaging in the media, including social media, or within certain 
influencer communities, relating to the marketing of weight management products or programs may adversely affect the overall consumer 

20

 
 
 
 
 
 
 
 
impression of certain of our products, programs or brands, which may materially and adversely affect our business. Approaches regarding 
weight  management  and  healthy  lifestyles  are  the  subject  of  numerous  studies  and  publications,  often  with  differentiating  views  and 
opinions,  some  of  which  may  be  adverse  to  us.  Conflicting  scientific  information  on  what  constitutes  good  nutrition,  diet  fads  or  other 
weight loss trends may also materially and adversely affect our business. Our success depends, in part, on our ability to anticipate the tastes 
and dietary habits of consumers and other consumer trends and to offer products with marketing messaging that appeal to their needs and 
preferences on a timely and affordable basis. A change in consumer discretionary spending, due to economic downturn or other reasons 
may also materially and adversely affect our sales, and our business, financial condition and results of operations.

If  the  perception  of  our  brands  or  organizational  reputation  are  damaged,  our  consumers,  distributors  and  retailers  may  react 
negatively, which could materially and adversely affect our business, financial condition and results of operations.

We believe we have built our reputation on the efficacy of our nutritional approach, and the high-quality flavor and nutritional 
content of our food. We must protect and expand on the value of our brands to continue to be successful in the future. Any incident that 
erodes consumer affinity for our brands could significantly reduce our value and damage our business. For example, negative third-party 
reports  regarding  the  Atkins  or  Quest  nutritional  approach  or  the  quality  of  our  food,  whether  accurate  or  not,  may  adversely  affect 
consumer perceptions, which could cause the brand’s value to suffer and adversely affect our business. In addition, if we are forced, or 
voluntarily elect, to recall certain products, including frozen foods or licensed products over which we may not have full quality control, 
the public perception of the quality of our food may be diminished. We may also be adversely affected by news or other negative publicity, 
regardless  of  accuracy,  regarding  other  aspects  of  our  business,  such  as  public  health  concerns,  illness,  safety,  security  breaches  of 
confidential consumer or employee information, employee related claims relating to alleged employment discrimination, health care and 
benefit issues or government or industry findings about our retailers, distributors, manufacturers or others across the industry supply chain.

As part of our marketing initiatives, we have contracted with certain public figures to market and endorse our products. While we 
maintain specific selection criteria and are diligent in our efforts to seek out public figures that resonate genuinely and effectively with our 
consumer audience, the individuals we choose to market and endorse our products may fall into negative favor with the general public. 
Because our consumers may associate the public figures that market and endorse our products with us, any negative publicity on behalf of 
such individuals may cause negative publicity about us and our products. This negative publicity could materially and adversely affect our 
brands and reputation and our revenue and profits.

Negative information, including inaccurate information, about us on social media may harm our reputation and brand, which could 
have a material and adverse effect on our business, financial condition and results of operations.

There has been a marked increase in the use of social media platforms and similar channels that provide individuals with access to 
a  broad  audience  of  consumers  and  other  interested  persons.  The  availability  of  information  on  social  media  platforms  is  virtually 
immediate,  as  is  its  effect.  Many  social  media  platforms  immediately  publish  the  content  their  subscribers  and  participants  post,  often 
without  filters  or  checks  on  accuracy  of  the  content  posted.  The  opportunity  for  dissemination  of  information,  including  inaccurate 
information, is potentially limitless. Information about our business and/or products may be posted on such platforms at any time. Negative 
views  regarding  our  products  and  the  efficacy  of  the  Atkins  or  Quest  eating  approaches  have  been  posted  on  various  social  media 
platforms,  may  continue  to  be  posted  in  the  future,  and  are  out  of  our  control.  Regardless  of  their  accuracy  or  authenticity,  such 
information  and  views  may  be  adverse  to  our  interests  and  may  harm  our  reputation  and  brand.  The  harm  may  be  immediate  without 
affording an opportunity for redress or correction. Ultimately, the risks associated with any such negative publicity cannot be eliminated or 
completely mitigated and may materially and adversely affect our business, financial condition and results of operations.

We must expend resources to maintain consumer awareness of our brands, build brand loyalty and generate interest in our products. 
Our marketing strategies and channels will evolve, and our programs may or may not be successful.

To  remain  competitive  and  expand  and  keep  shelf  placement  for  our  products,  we  may  need  to  increase  our  marketing  and 
advertising spending to maintain and increase consumer awareness, protect and grow our existing market share or promote new products, 
which could affect our operating results. Substantial advertising and promotional expenditures may be required to maintain or improve our 
brand’s market position or to introduce new products to the market, and participants in our industry are increasingly engaging with non-
traditional media, including consumer outreach through social media and web-based communications, which may not prove successful. An 
increase in our marketing and advertising efforts may not maintain our current reputation or lead to increased brand awareness. Moreover, 
we may not maintain current awareness of our brand due to any potential fragmentation of our marketing efforts as we continue to focus on 
a low-carb, low-sugar and protein-rich nutritional approach for everyday snacking consumers. In addition, as media becomes increasingly 
fragmented, with consumers viewing media more and more through a variety of different vehicles and devices such as mobile devices and 
online  streaming  and  less  from  traditional  broadcast  and  cable  television  outlets,  our  costs  to  reach  a  comparable  number  of  target 
consumers for our advertising activities has increased. We also consistently evaluate our product lines to determine whether to discontinue 
certain products. Discontinuing product lines may increase our profitability but could reduce our sales and hurt our brands, and a reduction 
in sales of certain products could cause a reduction in sales of other products. The discontinuation of product lines may have an adverse 
effect on our business, financial condition and results of operations.

21

 
 
 
 
If we cannot maintain or increase prices, our margins may decrease.

We rely in part on price increases to offset cost increases and improve the profitability of our business. Our ability to maintain 
prices  or  effectively  implement  price  increases,  including  our  price  increase  effective  in  September  2021,  may  be  affected  by  several 
factors, including competition, effectiveness of our marketing programs, the continuing strength of our brand, market demand and general 
economic conditions, including inflationary pressures. During challenging economic times, consumers may be less willing or able to pay a 
price premium for our branded products and may shift purchases to lower-priced or other value offerings, making it more difficult for us to 
maintain  prices  and/or  effectively  implement  price  increases.  In  addition,  our  retail  partners  and  distributors  may  pressure  us  to  rescind 
price  increases  we  have  announced  or  already  implemented,  whether  through  a  change  in  list  price  or  increased  promotional  activity. 
Moreover, we do not yet know how consumers will react to the increase in retail prices for our products resulting from the price increase 
effective in September 2021. If we cannot maintain or increase prices for our products or must increase promotional activity, our margins 
may  be  adversely  affected.  Furthermore,  price  increases  generally  result  in  volume  losses,  as  consumers  purchase  fewer  units.  If  such 
losses are greater than expected or if we lose distribution due to a price increase, our business, financial condition and results of operations 
may be materially and adversely affected.

Our geographic focus makes us particularly vulnerable to economic and other events and trends in North America.

We  operate  mainly  in  North  America  and,  therefore,  are  particularly  susceptible  to  adverse  regulations,  economic  climate, 
consumer  trends,  market  fluctuations,  including  commodity  price  fluctuations  or  supply  shortages  of  key  ingredients,  and  other  adverse 
events in North America. The concentration of our businesses in North America could present challenges and may increase the likelihood 
that  an  adverse  event  in  North  America  would  disproportionately  materially  and  adversely  affect  product  sales,  financial  condition  and 
operating results.

Risks Related to our Operating Model

Ingredient and packaging costs are volatile and may rise significantly, which may negatively affect the profitability of our business.

We negotiate the prices for large quantities of core ingredients, such as soy, nuts, dairy, protein, fiber and cocoa, and packaging 
materials.  Several  ingredients  are  manufactured  outside  of  the  United  States.  Costs  of  ingredients  and  packaging  are  volatile  and  can 
fluctuate  due  to  conditions  difficult  to  predict,  including  global  competition  for  resources,  fluctuations  in  currency  and  exchange  rates, 
weather  conditions,  natural  or  man-made  disasters,  consumer  demand  and  changes  in  governmental  trade  and  agricultural  programs. 
Continued volatility in the prices of the core ingredients and other supplies we purchase could increase our cost of goods sold and reduce 
our profitability.

We do not use hedges for availability of any core ingredients. Any material upward movement in core ingredient pricing could 
negatively affect our margins if we cannot pass these costs on to our consumers, or our sales if we are forced to increase our prices. If we 
are unsuccessful in managing our ingredient and packaging costs, if we cannot increase our prices to cover increased costs or if such price 
increases reduce our sales volumes, then such increases in costs will materially and adversely affect our business, financial condition and 
results of operations.

Certain  of  our  core  ingredient  contracts  have  minimum  volume  commitments  that  could  require  purchases  without  matching 
revenue  during  weaker  sales  periods.  Future  core  ingredient  prices  may  be  affected  by  new  laws  or  regulations,  tariffs,  suppliers’ 
allocations  to  other  purchasers,  interruptions  in  production  by  suppliers,  natural  disasters,  volatility  in  the  price  of  crude  oil  and  related 
petrochemical products and changes in exchange rates.

We rely on sales to a limited number of retailers for a substantial portion of our net sales and losing one or more such retailers may 
materially  harm  our  business.  In  addition,  we  maintain  “at  will”  contracts  with  these  retailers,  which  do  not  require  recurring  or 
minimum purchase amounts of our products.

A  substantial  majority  of  our  sales  are  generated  from  a  limited  number  of  retailers.  Sales  to  our  largest  retailer,  Walmart, 
represented approximately 31% of consolidated sales in fiscal year 2021, of which approximately 23% is through their mass retail channel 
and  approximately  8%  is  through  their  Sam’s  club  and  e-commerce  channels.  Sales  to  our  next  largest  retailer,  Amazon,  represented 
approximately 12% of consolidated sales in fiscal year 2021. Although the composition of our significant retailers may vary from period-
to-period, we expect that most of our net sales will continue to come from a relatively small number of retailers for the foreseeable future. 
These retailers may take actions that affect us for reasons we cannot anticipate or control, such as their financial condition, changes in their 
business  strategy  or  operations,  including  their  inability  to  meet  their  labor  or  other  human  capital  needs,  the  perceived  quality  of  their 
products and introducing competing products. There can be no assurance that Walmart, Amazon or our other significant customers will 
continue to purchase our products in the same quantities or on the same terms as in the past, particularly as increasingly powerful retailers 
continue to demand lower pricing.

22

 
 
 
 
 
 
Our retailers rarely provide us with firm, long- or short-term volume purchase commitments. As a result, we could have periods 
with little to no orders for our products while still incurring costs related to workforce maintenance, marketing, general corporate and debt 
service. Furthermore, despite operating in different channels, our retailers sometimes compete for the same consumers. Because of actual 
or  perceived  conflicts  resulting  from  competition,  retailers  may  take  actions  that  negatively  affect  us.  We  may  not  find  new  retailers  to 
supplement our revenue in periods when we experience reduced purchase orders or recover fixed costs because of experiencing reduced 
purchase orders. Periods of reduced purchase orders could materially and adversely affect our business, financial condition and results of 
operations.

Conversely, occasionally, we may experience unanticipated increases in orders of our products from these retailers that can create 
supply  chain  problems  and  may  cause  unfilled  orders.  If  we  cannot  meet  increased  demand  for  our  products,  our  reputation  with  these 
retailers, and ultimately our consumers, may be harmed. Unanticipated fluctuations in product requirements could cause fluctuations in our 
results  from  quarter-to-quarter.  Consolidation  among  retailers  may  also  materially  and  adversely  affect  our  results.  An  increase  in  the 
concentration of our sales to large customers may negatively affect our profitability due to the effect of higher shelving fees and reduced 
volumes of product sold. Furthermore, as retailers consolidate or account for a larger percentage of our sales, they may reduce the number 
of branded products they offer to accommodate private label products and pressure us to lower the prices of our products.

The  loss  of,  a  disruption  in  or  an  inability  to  efficiently  operate  our  fulfillment  network  could  materially  and  adversely  affect  our 
business, financial condition and results of operations.

For our U.S. operations, we utilize distribution centers in Greenfield, Indiana. A substantial portion of our inventory is shipped 
directly  to  our  retailers  from  these  centers  by  a  third-party  logistics  provider.  Most  of  our  other  customers  pick-up  their  orders  at  our 
distribution centers and make their own arrangements for delivery to their fulfillment network. A small percentage of our customers are 
shipped  certain  products  directly  from  a  co-manufacturing  location.  We  rely  significantly  on  the  orderly  operation  of  our  distribution 
centers. If complications arise, a particular facility is damaged or destroyed or if either our third-party logistics partners or our customers 
who transport their own orders to their fulfillment network are not able to meet their labor or other human capital needs for delivery drivers 
or other warehouse personnel, our ability to deliver inventory timely will be significantly impaired, which could materially and adversely 
affect our business as a result of lost consumer purchases at retail thereby negatively affecting our results of operations.

We rely on a single-sourced logistics provider for distribution and product shipments in the United States from our distribution 
centers. Our utilization of delivery services for shipments is subject to risks that may affect the ability to provide delivery services that 
adequately  meet  our  shipping  needs  including  increases  in  fuel  prices,  labor  shortages,  employee  strikes  and  inclement  weather. 
Occasionally,  we  may  change  third-party  transportation  providers  and  we  could  face  logistical  difficulties  that  could  adversely  affect 
deliveries. In addition, we could incur costs and expend resources in connection with such change and fail to obtain terms as favorable as 
those we currently receive.

Disruptions at our distribution facilities or in our operations due to natural or man-made disasters, pandemics (such as COVID-19) 
or  other  disease  outbreaks,  fire,  flooding,  terrorism  or  other  catastrophic  events,  system  failure,  labor  shortages  or  disagreements  or 
shipping  problems  may  cause  delays  in  the  delivery  of  products  to  retailers  and  could  materially  and  adversely  affect  our  results  of 
operations.

Shortages  or  interruptions  in  the  supply  or  delivery  of  our  core  ingredients,  packaging  and  products  could  materially  and  adversely 
affect our operating results as we rely on a limited number of third-party suppliers to supply our core ingredients and a limited number 
of contract manufacturers to manufacture our products.

The core ingredients used in manufacturing our products include soy, nuts, dairy, protein, fiber and cocoa. We rely on a limited 
number of third-party suppliers to provide these core ingredients, a portion of which are international companies. There may be a limited 
market supply of any of these core ingredients. Any disruption in supply could materially and adversely affect our business, particularly 
our profitability and margins. Events that adversely affect our suppliers could impair our ability to obtain core ingredient inventories in the 
quantities desired. Such events include problems with our suppliers’ businesses, finances, labor relations, ability to import core ingredients, 
delays in imported core ingredients being processed through local customs, costs, production, insurance, reputation and weather conditions 
during  growing,  harvesting  or  shipping,  including  flood,  drought,  frost  and  earthquakes,  and  man-made  disasters  or  other  catastrophic 
occurrences.

Our  financial  performance  depends  largely  on  our  ability  to  purchase  core  ingredients  and  packaging  in  sufficient  quantities  at 
competitive prices. We may not have continued supply, pricing or exclusive access to core ingredients and packaging from these sources. 
Any of our suppliers could discontinue or seek to alter their relationships with us. We may be adversely affected by increased demand for 
our specific core ingredients, a reduction in overall supply of required core ingredients, suppliers raising their prices, and increases in the 
cost of packaging and distributing core ingredients. Additionally, we may be adversely affected if suppliers stop selling to us or enter into 
arrangements that impair their abilities to provide us with core ingredients.

23

 
 
 
 
 
 
 
We  rely  on  a  limited  number  of  contract  manufacturers  to  manufacture  our  products.  If  any  of  these  manufacturers  experience 
adverse  effects  on  their  businesses,  including  an  inability  to  fulfill  their  labor  or  other  human  capital  needs,  or  cannot  continue 
manufacturing our products at required levels, on a timely basis, or at all, we may be forced to seek other manufacturers. We may not be 
able  to  identify  and  qualify  new  manufacturers  promptly  that  could  allocate  sufficient  capacity  to  meet  our  requirements,  which  could 
adversely affect our ability to make timely deliveries of products. Furthermore, we may be unable to negotiate pricing or other terms with 
existing  or  new  manufacturers  as  favorable  as  what  we  currently  enjoy.  In  addition,  there  is  no  guarantee  a  new  manufacturing  partner 
could accurately replicate the production process and taste profile of the existing products. In addition, from time to time we determine to 
select  new  contract  manufacturers  to  replace  existing  manufacturers  to  produce  our  products.  If  the  transition  to  a  new  manufacturer  is 
delayed or we experience product quality or other production issues during the transition to the new manufacturer, our business may be 
negatively affected until these issues are resolved.

Our contract manufacturers also independently contract for and obtain certain ingredients and packaging for our products. If we or 
our contract manufactures cannot obtain certain ingredients or packaging in the required amounts or at all, their ability to manufacture our 
products could be adversely affected. It could take a significant period of time to locate and qualify such alternative production sources or 
alternative ingredients or packaging, which could materially and adversely affect our business. 

If  having  our  products  available  for  consumer  purchase  through  our  retail  customers  is  disrupted  as  a  result  of  an  inability  to 
obtain ingredients or packaging, labor challenges at our logistics providers or our contract manufacturers, or if our customers experience 
delays in stocking our products in their locations, we will experience a reduction in sales at retail and our results of operations could be 
material and adversely affected.

We are subject to risks associated with protection of our trade secrets by our third-party contract manufacturers. If our contract 
manufacturers  fail  to  protect  our  trade  secrets,  either  intentionally  or  unintentionally,  our  business,  financial  condition  and  results  of 
operations could be materially and adversely affected. If we experience significant increased demand for our products, or need to replace 
an  existing  supplier  or  manufacturer,  additional  supplies  of  core  ingredients  or  manufacturers  may  not  be  available  when  required,  on 
acceptable terms, or at all. Suppliers may not allocate sufficient capacity to meet our requirements, fill our orders promptly or meet our 
strict quality standards. Even if our existing suppliers and manufacturers can expand their capacities to meet our needs, or we can find new 
sources of core ingredients or new contract manufacturers, we may encounter delays in production, inconsistencies in quality and added 
costs.  We  may  not  be  able  to  pass  increased  costs  onto  the  consumer  immediately,  if  at  all,  which  may  decrease  or  eliminate  our 
profitability. Any manufacturing and/or supply disruptions or cost increases could have an adverse effect on our ability to meet consumer 
demand for our products and result in lower net sales and profitability, both in the short and long-term.

We  rely  in  part  on  our  third-party  contract  manufacturers  to  maintain  the  quality  of  our  products.  The  failure  or  inability  of 
contract  manufacturers  to  comply  with  the  specifications  and  requirements  of  our  products  could  cause  product  recall,  which  could 
materially and adversely affect our reputation and subject us to significant liability should the consumption of any of our products cause or 
be  claimed  to  cause  illness  or  physical  harm.  Our  products  implicate  risks  such  as  product  contamination,  spoilage,  product  tampering, 
other adulteration, mislabeling and misbranding. We also license certain products that contain our brand and logo, but which are produced 
and distributed exclusively by third parties of whom we have limited control. In addition, we do not own our warehouse facilities, but they 
are managed for us by a third party. 

Under certain circumstances, we may be required to, or may voluntarily, recall or withdraw products. For example, in 2016, as 
part  of  a  larger  national  recall  by  several  other  food  companies,  we  incurred  losses,  including  recalled  product  because  of  potential 
contamination from an ingredient supplied to one of our third-party manufacturers at their manufacturing center. While the contamination 
did not result in any consumer illness, and we were indemnified for a substantial portion of our direct product loss, the recall may have 
damaged the reputation for our Atkins brand. A widespread recall or withdrawal of any of ours or licensed products may negatively and 
significantly affect our sales and profitability and could cause significant losses depending on the costs of the recall, destruction of product 
inventory, reduction in product availability, and reaction of competitors and consumers.

We  may  be  subject  to  claims  or  lawsuits,  including  class  actions  lawsuits  (which  could  significantly  increase  any  adverse 
settlements  or  rulings)  or  judgments,  resulting  in  liability  for  actual  or  claimed  injuries,  illness  or  death.  Any  of  these  events  could 
materially  and  adversely  affect  our  business,  financial  condition  and  results  of  operations.  Whether  or  not  a  product  liability  claim  or 
lawsuit is unsuccessful or is not fully pursued, the negative publicity surrounding any assertion that our products caused illness or physical 
harm could adversely affect our reputation with existing and potential consumers and our corporate and brand image. Moreover, claims or 
liabilities of this sort might not be covered by our insurance or by any rights of indemnity or contribution we may have against others. We 
maintain product liability insurance in an amount we believe to be adequate. However, we may incur claims or liabilities for which we are 
not  insured  or  that  exceed  our  insurance  coverage.  A  product  liability  judgment  against  us  or  a  product  recall  could  materially  and 
adversely affect our business, financial condition and results of operations.

24

 
 
 
 
 
 
 
Severe weather conditions and natural disasters such as fires, floods, droughts, hurricanes, earthquakes and tornadoes can affect crop 
supplies, manufacturing facilities and distribution activities, and negatively affect the operating results of our business.

Severe weather conditions and natural disasters, such as fires, floods, droughts, frosts, hurricanes, earthquakes, tornadoes, insect 
infestations and plant disease, may affect the supply of core ingredients used to make food products, or may prevent the manufacturing or 
distribution of food products by third parties. In addition, a number of these weather conditions could become even more severe over time 
as  a  result  of  the  effects  of  climate  change.  Competing  manufacturers  might  be  affected  differently  by  weather  conditions  and  natural 
disasters, depending on the location of their sources of supplies and manufacturing or distribution facilities. If supplies of core ingredients 
available to us are reduced, we may not be able to find enough supplemental supply sources on favorable terms, which could materially 
and adversely affect our business, financial condition and results of operations. In addition, because we rely on few contract manufacturers 
for a majority of our manufacturing needs and because our distribution warehouses are all in a similar geographic location, adverse weather 
conditions could affect the ability for those third-party operators to manufacture and store our products.

We  intend  to  grow  through  acquisitions  or  joint  ventures,  and  we  may  not  successfully  integrate,  operate  or  realize  the  anticipated 
benefits of such business combinations.

As  part  of  our  strategic  initiatives,  we  intend  to  pursue  acquisitions  or  joint  ventures.  Our  acquisition  strategy  is  based  on 
identifying  and  acquiring  brands  with  products  that  complement  our  existing  products  and  identifying  and  acquiring  brands  in  new 
categories and new geographies to expand our platform of nutritional snacks and potentially other food products. Although we regularly 
evaluate multiple acquisition candidates, we cannot be certain that we can successfully identify suitable acquisition candidates, negotiate 
acquisitions of identified candidates on favorable terms, or integrate acquisitions we complete.

Acquisitions involve numerous risks and uncertainties, including intense competition for suitable acquisition targets, which could 
increase target prices and/or materially and adversely affect our ability to consummate deals on favorable terms, the potential unavailability 
of  financial  resources  necessary  to  consummate  acquisitions,  the  risk  we  improperly  value  and  price  a  target,  the  potential  inability  to 
identify  all  of  the  risks  and  liabilities  inherent  in  a  target  company  or  assets  notwithstanding  our  diligence  efforts,  the  diversion  of 
management’s attention from the day-to-day operations of our business and additional strain on our existing personnel, increased leverage 
resulting  from  the  additional  debt  financing  that  may  be  required  to  complete  an  acquisition,  dilution  of  our  net  current  book  value  per 
share  if  we  issue  additional  equity  securities  to  finance  an  acquisition,  difficulties  in  identifying  suitable  acquisition  targets  or  in 
completing any transactions identified on sufficiently favorable terms and the need to obtain regulatory or other governmental approvals 
that may be necessary to complete acquisitions.

Any future acquisitions may pose risks associated with entry into new geographic markets, including outside the United States 
and  our  current  international  markets,  distribution  channels,  lines  of  business  or  product  categories,  where  we  may  not  have  significant 
prior  experience  and  where  we  may  not  be  as  successful  or  profitable  as  we  are  in  businesses  and  geographic  regions  where  we  have 
greater familiarity and brand recognition. Potential acquisitions may entail significant transaction costs and require significant management 
time and distraction from our core business, even where we cannot consummate or decide not to pursue a particular transaction.

Besides the risks above, even when acquisitions are completed, integration of acquired entities can involve significant difficulties. 
These include failure to achieve financial or operating objectives regarding an acquisition, systems, operational and managerial controls 
and procedures, the need to modify systems or to add management resources, difficulties in the integration and retention of consumers or 
personnel and the integration and effective deployment of operations or technologies, amortization of acquired assets (which would reduce 
future  reported  earnings),  possible  adverse  short-term  effects  on  cash  flows  or  operating  results,  integrating  personnel  with  diverse 
backgrounds and organizational cultures, coordinating sales and marketing functions and failure to obtain and retain key personnel of an 
acquired business. Failure to manage these acquisition growth risks could have an adverse effect on our business.

Our insurance may not provide adequate levels of coverage against claims.

We believe that we maintain insurance customary for businesses of our size and type. However, there are losses we may incur that 
cannot be insured against or that we believe are not economically reasonable to insure. Such losses could have a material adverse effect on 
our business, financial condition and results of operations.

Loss of our key executive officers or other personnel, or an inability to attract and retain such management and other personnel, could 
negatively affect our business.

Our future success depends to a significant degree on the skills, experience and efforts of our key executive officers. The sudden 
loss of any of these executives’ services or our failure to appropriately plan for any expected key executive succession could materially and 
adversely affect our business and prospects, as we may not be able to find suitable individuals to replace them on a timely basis, if at all. 
Additionally, we also depend on our ability to attract and retain qualified personnel to operate and expand our business. If we fail to attract 
talented new employees, our business and results of operations could be negatively affected.

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We may not be able to adequately protect our intellectual property and other proprietary rights that are material to our business.

Our ability to compete effectively depends in part upon protection of our rights in trademarks, trade dress, copyrights and other 
intellectual  property  rights  we  own  or  license.  Our  use  of  contractual  provisions,  confidentiality  procedures  and  agreements,  and 
trademark, copyright, unfair competition, trade secret and other laws to protect our intellectual property and other proprietary rights may 
not be adequate. We may not be able to preclude third parties from using our intellectual property regarding food or beverage products and 
may not be able to leverage our branding beyond our current product offerings. In addition, our trademark or other intellectual property 
applications may not always be granted. Third parties may oppose our intellectual property applications, or otherwise challenge our use of 
trademarks  or  other  intellectual  property.  Third  parties  may  infringe,  misappropriate,  or  otherwise  violate  our  intellectual  property. 
Changes in applicable laws could lessen or remove the current legal protections available for intellectual property. Any legal action we 
may  bring  to  protect  our  brand  and  other  intellectual  property  could  be  unsuccessful,  result  in  substantial  costs  and  could  divert 
management’s  attention  from  other  business  concerns.  A  successful  claim  of  trademark,  copyright  or  other  intellectual  property 
infringement, misappropriation, or other violation against us could prevent us from providing our products or services or could require us 
to redesign or rebrand our products or packaging if we cannot license such third-party intellectual property on reasonable terms. Certain of 
our intellectual property licenses have fixed terms, and even for those that do not, we cannot guarantee all our intellectual property licenses 
will remain in effect indefinitely. Termination of intellectual property licenses granted by or to us could cause the loss of profits generated 
under such licenses. Any of the foregoing outcomes could materially and adversely harm our business, financial condition or results of our 
operations.

Any inadequacy, failure or interruption of our information technology systems may harm our ability to effectively operate our business, 
and our business is subject to online security risks, including security breaches and identity theft.

We  rely  heavily  on  information  systems  for  management  of  our  supply  chain,  inventory,  payment  of  obligations,  collection  of 
cash,  human  capital  management,  financial  tools  and  other  business  processes  and  procedures.  Our  ability  to  efficiently  and  effectively 
manage  our  business  functions  depends  significantly  on  the  reliability  and  capacity  of  these  systems.  Our  operations  depend  upon  our 
ability  to  protect  our  computer  equipment  and  systems  against  damage  from  physical  theft,  fire,  power  loss  and  outages, 
telecommunications  failure  or  other  catastrophic  events  and  from  internal  and  external  security  breaches,  viruses  and  other  disruptive 
problems.  The  failure  of  these  systems  to  operate  effectively,  whether  from  maintenance  problems,  upgrading  or  transitioning  to  new 
platforms, or a breach in security of these systems, could result in interruptions or delays in our operations, reduce efficiency or negatively 
affect our operations. If our information technology systems fail and our redundant systems or disaster recovery plans are not adequate to 
address such failures, or if our business interruption or cyber-security insurance does not sufficiently compensate us for any losses that we 
may  incur,  our  revenue  and  profits  could  be  reduced,  and  the  reputation  of  our  brand  and  our  business  could  be  materially  adversely 
affected. In addition, remediation of any problems with our systems could result in significant, unplanned expenses. 

We have instituted controls, including information system governance controls that are intended to protect our computer systems 
and  our  information  technology  systems  and  networks.  We  also  have  business  continuity  plans  that  attempt  to  anticipate  and  mitigate 
failures.  However,  we  cannot  control  or  prevent  every  potential  technology  failure,  adverse  environmental  event,  third-party  service 
interruption or cybersecurity risk.

Unauthorized  users  who  penetrate  our  information  security  systems  could  misappropriate  proprietary,  employee,  or  consumer 
information. As a result, it may become necessary to expend additional amounts of capital and resources to protect against, or to alleviate, 
problems caused by unauthorized access. Data security breaches could cause damaged reputation with consumers and reduced demand for 
our  products.  Additional  expenditures  may  not  prove  to  be  a  timely  remedy  against  breaches  by  unauthorized  users  who  are  able  to 
penetrate our information security. Besides purposeful security breaches, the inadvertent transmission of computer viruses could adversely 
affect our computer systems and, in turn, harm our business.

We  increasingly  rely  on  cloud  computing  and  other  technologies  that  result  in  third  parties  holding  significant  amounts  of 
customer, consumer or employee information on our behalf. There has been an increase over the past several years in the frequency and 
sophistication  of  attempts  to  compromise  the  security  of  these  types  of  systems.  If  the  security  and  information  systems  that  we  or  our 
outsourced third-party providers use to store or process such information are compromised or if we, or such third parties, otherwise fail to 
comply  with  applicable  laws  and  regulations,  we  could  face  litigation  and  the  imposition  of  penalties  that  could  adversely  affect  our 
financial performance. Our reputation as a brand or as an employer could also be adversely affected by these types of security breaches or 
regulatory violations, which could impair our ability to attract and retain qualified employees.

A significant number of states require that consumers be notified if a security breach results in disclosing their personal financial 
account  or  other  information.  Additional  states  and  governmental  entities  are  considering  such  “notice”  laws.  In  addition,  other  public 
disclosure  laws  may  require  that  material  security  breaches  be  reported.  If  we  experience  a  security  breach,  and  such  notice  or  public 
disclosure is required in the future, our reputation and our business may be harmed.

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Except for limited information voluntarily submitted by users of our website, we typically do not collect or store consumer data or 
personal information. However, third-party providers, including our licensees, contract manufacturers, e-commerce contractors and third-
party  sellers  may  do  so.  The  website  operations  of  such  third  parties  may  be  affected  by  reliance  on  other  third-party  hardware  and 
software  providers,  technology  changes,  risks  related  to  the  failure  of  computer  systems  through  which  these  website  operations  are 
conducted, telecommunications failures, data security breaches and similar disruptions. 

If  we  or  our  third-party  providers  fail  to  maintain  or  protect  our  respective  information  technology  systems  and  data  integrity 
effectively,  fail  to  implement  new  systems,  update  or  expand  existing  systems,  or  fail  to  anticipate,  plan  for  or  manage  significant 
disruptions to or compromises of systems involved in our operations, we could:

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lose existing customers;
have difficulty preventing, detecting, and controlling fraud;
have disputes with customers, suppliers, distributors or others;
be  subject  to  regulatory  sanctions,  including  sanctions  stemming  from  violations  of  the  Health  Insurance  Portability  and 
Accountability Act of 1996;
suffer reputational harm, and
incur  unexpected  costs  to  remediate  any  unauthorized  access  of  our  systems  and  implement  protective  measures  against  future 
attacks.

As  a  result  of  these  possible  outcomes  we  could  incur  increases  in  operating  expenses  and  our  results  of  operations  could  be 
materially and adversely affected. While we maintain insurance against losses related to unauthorized access to our systems, there can be 
no assurance our level of coverage will be sufficient to address the losses we sustain.

Regulatory Risks and Litigation Risks

All  of  our  products  must  comply  with  federal,  state  and  local  regulations.  Any  non-compliance  with  the  FDA,  USDA  or  other 
applicable regulations could harm our business.

Our  products  must  comply  with  various  rules  and  regulations,  including  those  regarding  product  manufacturing,  food  safety, 
required testing and appropriate labeling of our products. The FDA has not defined nutrient content claims regarding low-carbohydrates, 
but has not objected to using net carbohydrate information on food labels if the label adequately explains how the term is used so it would 
not be false or misleading to consumers. The FDA requires all carbohydrates per serving to be listed on the Nutrition Facts Panel (“NFP”) 
of a package. Besides the information on the NFP, we use the term “net carbohydrate” (or “net carbs”) on our existing product packaging 
to assist consumers in tracking the carbohydrates in that serving of food that effect their blood sugar (glucose) levels. We determine the 
number of net carbs in a serving by subtracting fiber, and sugar alcohols if any, from the actual number of carbohydrates listed on the NFP. 
Fiber  and  sugar  alcohols  can  be  subtracted  from  the  carbohydrates  because  they  minimally  effect  blood  sugar  levels.  It  is  possible  that 
FDA  regulations  and/or  their  interpretations  may  change  related  to,  for  example,  definitions  of  certain  of  our  core  ingredients,  such  as 
fiber, labeling requirements for describing other ingredients or nutrients, such as sugar alcohols or protein, or disclosures of any ingredient 
labeled  as  genetically  modified  (“GMO”).  As  such,  there  is  a  risk  that  our  products  could  become  non-compliant  with  the  FDA’s 
regulations, and any such non-compliance could harm our business.

In addition, if FDA or other regulations restrict us from labeling and marketing certain ingredients or product attributes, such as 
fiber  or  “net  carb”  count,  we  may  not  effectively  reach  our  target  demographics,  promote  what  we  believe  to  be  the  benefits  of  our 
products or communicate that our products are composed of what we consider to be low-carb, low-sugar and protein-rich ingredients.

We must rely on the contract manufacturers we engage to produce our products to maintain compliance with applicable regulatory 
requirements. Although we require our contract manufacturers to be compliant with regulatory requirements, we do not have direct control 
over such facilities. Failure of our contract manufacturers to comply with applicable regulation could have a material and adverse effect on 
our ability to sell our products to our customers and our results of operations.

Conflicts between state and federal law regarding definitions of our core ingredients, and labeling requirements, may lead to non-
compliance with state and local regulations. For example, certain states may maintain narrower definitions of certain ingredients, and more 
stringent labeling requirements, of which we are unaware. Any non-compliance at the state or local level could materially and adversely 
affect our business, financial condition and results of operations.

Our advertising is regulated for accuracy, and if our advertising is determined to be false or misleading, we may face fines or sanctions.

Our advertising is subject to regulation by the FTC under the Federal Trade Commission Act, which prohibits dissemination of 
false or misleading advertising. In addition, the National Advertising Division of the Council of Better Business Bureaus, Inc., which we 
refer  to  as  NAD,  administers  a  self-regulatory  program  of  the  advertising  industry  to  ensure  truth  and  accuracy  in  national  advertising. 

27

 
 
 
 
 
 
 
 
NAD both monitors national advertising  and entertains inquiries and challenges  from competing companies and consumers. Should our 
advertising  be  determined  to  be  false  or  misleading,  we  may  have  to  pay  damages,  withdraw  our  campaign  and  possibly  face  fines  or 
sanctions, which could have a material adverse effect on our sales and operating results.

Changes in the legal and regulatory environment could limit our business activities, increase our operating costs, reduce demand for 
our products or result in litigation.

Elements of our business, including the production, storage, distribution, sale, display, advertising, marketing, labeling, health and 
safety practices, transportation and use of many of our products, are subject to various laws and regulations administered by federal, state 
and  local  governmental  agencies  in  the  United  States,  and  the  laws  and  regulations  administered  by  government  entities  and  agencies 
outside the United States in markets in which our products or components thereof, such as core ingredients and packaging, may be made, 
manufactured  or  sold.  These  laws,  regulations  and  interpretations  thereof  may  change,  sometimes  dramatically,  because  of  a  variety  of 
factors, including political, economic or social events. Such factors may include changes in:

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food and drug laws (including FDA regulations);
laws related to product labeling, advertising and marketing practices;
laws and programs restricting the sale and advertising of certain of our products;
laws and programs aimed at reducing, restricting or eliminating ingredients present in certain of our products;
laws  and  programs  aimed  at  reducing,  restricting  or  eliminating  ingredients  or  packaging  present  in  certain  of  our  products  to 
meet government objectives to combat climate change or certain labor practices;
laws and programs aimed at discouraging the consumption of products or ingredients or altering the package or portion size of 
certain of our products;
state consumer protection and disclosure laws;
taxation requirements, including the imposition or proposed imposition of new or increased taxes or other limitations on the sale 
of our products; competition laws;
anti-corruption laws, including the U.S. Foreign Corrupt Practices Act of 1977, as amended (the “FCPA”), and the UK Bribery 
Act of 2010 (the “Bribery Act”);
economic  sanctions  and  anti-boycott  laws,  including  laws  administered  by  the  U.S.  Department  of  Treasury,  Office  of  Foreign 
Assets Control (“OFAC”) and the European Union (“EU”);
laws relating to export, re-export, transfer, tariffs and import controls, including the Export Administration Regulations, the EU 
Dual Use Regulation and the customs and import laws administered by the U.S. Customs and Border Protection and other local 
governments where are contract manufacturers are located;
employment laws;
privacy laws;
laws regulating the price we may charge for our products; and
farming and environmental laws.

New  laws,  regulations  or  governmental  policies  and  their  related  interpretations,  or  changes  in  any  of  the  foregoing,  including 
taxes,  tariffs  or  other  limitations  on  the  sale  of  our  products,  ingredients  in  our  products  or  commodities  used  in  the  production  of  our 
products,  may  alter  the  environment  in  which  we  do  business  and,  therefore,  may  affect  our  operating  results  or  increase  our  costs  or 
liabilities. In addition, if we fail to adhere to such laws and regulations, we could be subject to regulatory investigations, civil or criminal 
sanctions, and class action litigation, which has increased in the industry in recent years.

Litigation or legal proceedings could expose us to significant liabilities and have a negative effect on our reputation.

Occasionally, we may be party to various claims and litigation. We evaluate these claims and litigation, assess the likelihood of 
unfavorable outcomes, and estimate, if possible, potential losses when appropriate. We may establish reserves, as appropriate based on the 
information available to management at the time. These assessments and estimates involve a significant amount of management judgment 
and may differ materially from actual outcomes.

There is an additional risk that potential litigation may lead to adverse publicity, consumer confusion, distrust and additional legal 
challenges for us. Should we become subject to related or additional unforeseen lawsuits, including claims related to our products, labeling 
or  advertising,  which  may  vary  under  state  and  federal  rules  and  regulations,  consumers  may  avoid  purchasing  our  products  or  seek 
alternative products, even if the basis for the claims against us is unfounded.

28

 
 
 
 
Risks Related to our Capital Structure

Our indebtedness could materially and adversely affect our financial condition and ability to operate our company, and we may incur 
additional debt.

As  of  August  28,  2021,  we  had  approximately  $456.5  million  in  outstanding  indebtedness  and  a  revolving  credit  facility  with 
availability of up to $75 million. Our current and future debt level and the terms of our debt arrangements could materially and adversely 
affect our financial condition and limit our ability to successfully implement our growth strategies. In addition, under the credit facilities 
governing our indebtedness, we have granted the lenders a security interest in substantially all of our assets, including the assets of our 
subsidiaries and an affiliate.

Our ability to meet our debt service obligations will depend on our future performance, which will be affected by the other risk 
factors described herein. If we do not generate enough cash flow to pay our debt service obligations, we may have to refinance all or part 
of our existing debt, sell our assets, borrow more money or raise equity. We may not be able to take any of these actions timely, on terms 
satisfactory to us, or at all.

The credit facilities governing our debt arrangements contain financial and other covenants.

The credit facilities governing our existing debt arrangements contain certain financial and other covenants. Our revolving credit 
facility has a maximum total net leverage ratio equal to or less than 6.00:1.00 contingent on credit extensions in excess of 30% of the total 
amount of commitments available under the revolving credit facility, and limitations on our ability to, among other things, incur and/or 
undertake  asset  sales  and  other  dispositions,  liens,  indebtedness,  certain  acquisitions  and  investments,  consolidations,  mergers, 
reorganizations  and  other  fundamental  changes,  payment  of  dividends  and  other  distributions  to  equity  and  warrant  holders,  and 
prepayments of material subordinated debt, in each case, subject to customary exceptions materially consistent with credit facilities of such 
type  and  size.  Any  failure  to  comply  with  the  restrictions  of  the  credit  facilities  may  cause  an  event  of  default.  The  credit  facilities 
governing  our  existing  debt  arrangements  bear  interest  at  variable  rates.  If  market  interest  rates  increase,  variable  rate  debt  will  create 
higher debt service requirements, which could materially and adversely affect our cash flow.

Changes in interest rates may adversely affect our earnings and/or cash flows.

Our indebtedness under our revolving credit facility bears interest at variable interest rates that use the London Inter-Bank Offered 
Rate  (“LIBOR”)  as  a  benchmark  rate.  On  July  27,  2017,  the  United  Kingdom’s  Financial  Conduct  Authority  (“FCA”),  which  regulates 
LIBOR,  announced  that  it  intends  to  stop  persuading  or  compelling  banks  to  submit  LIBOR  quotations  after  2021  (the  “FCA 
Announcement”). The FCA announcement indicates that the continuation of LIBOR on the current basis cannot and will not be assured 
after 2021, and LIBOR may cease to exist or otherwise be unsuitable for use as a benchmark. Recent proposals for LIBOR reforms may 
cause the establishment of new methods of calculating LIBOR or the establishment of one or more alternative benchmark rates. Although 
our revolving credit facility provides for successor base rates, the successor base rates may be related to LIBOR, and the consequences of 
any potential cessation, modification or other reform of LIBOR cannot be predicted at this time. If LIBOR ceases to exist, we may need to 
amend our revolving credit facility, and we cannot predict what alternative interest rate(s) will be negotiated with our counterparties. As a 
result, our interest expense may increase, our ability to refinance some or all of our existing indebtedness may be affected and our available 
cash flow may be adversely affected.

We may need additional capital in the future, and it may not be available on acceptable terms or at all.

We  have  historically  relied  upon  cash  generated  by  our  operations  to  fund  our  operations  and  strategy.  We  may  also  need  to 
access the debt and equity capital markets, however, these sources of financing may not be available on acceptable terms, or at all. Our 
ability to obtain additional financing will be subject to several factors, including market conditions, our operating performance, investor 
sentiment and our ability to incur additional debt in compliance with agreements governing our outstanding debt. These factors may make 
the timing, amount, terms or conditions of additional financing unattractive to us. If we cannot generate sufficient funds from operations or 
raise additional capital, our growth could be impeded.

We  have  incurred  and  will  continue  to  incur  significantly  increased  costs  because  of  operating  as  a  public  company,  and  our 
management has been and will continue to be required to devote substantial time to compliance efforts.

We have incurred and expect to continue to incur significant legal, accounting, insurance and other expenses because of being a 
public company. The Dodd-Frank Wall Street Reform and Customer Protection Act (the “Dodd-Frank Act”) and the Sarbanes-Oxley Act 
of 2002 (the “Sarbanes-Oxley Act”), and related rules implemented by the SEC, have required changes in corporate governance practices 
of  public  companies.  In  addition,  rules  that  the  SEC  is  implementing  or  is  required  to  implement  pursuant  to  the  Dodd-Frank  Act  are 
expected to require  additional  changes. Compliance with  these and other similar laws, rules and regulations, including compliance with 
Section 404 of the Sarbanes-Oxley Act (“Section 404”), has and will continue to substantially increase expense, including our legal and 

29

 
 
 
 
 
 
accounting costs, and make some activities more time-consuming and costly. Our internal infrastructure may not be adequate to support 
our increased reporting obligations, and we may be unable to hire, train or retain necessary staff and may be reliant on engaging outside 
consultants  or  professionals  to  overcome  our  limited  experience  or  employees  which  could  adversely  affect  our  business  if  our  internal 
infrastructure is inadequate to fulfill our public company obligations. These laws, rules and regulations could also make it more expensive 
for  us  to  obtain  director  and  officer  liability  insurance  and  we  may  be  forced  to  accept  reduced  policy  limits  and  coverage  or  incur 
substantially higher costs to obtain the same or similar coverage. These laws and regulations could also make it more difficult for us to 
attract and retain qualified persons to serve on our board of directors, our board committees or as our executive officers.

If we cannot implement appropriate systems, procedures and controls, we may not be able to successfully offer our products, grow our 
business and account for transactions in an appropriate and timely manner.

Our ability to successfully offer our products, grow our business and account for transactions in an appropriate and timely manner 
requires  an  effective  planning  and  management  process  and  certain  other  automated  management  and  accounting  systems.  We  recently 
implemented  an  integrated  enterprise  resource  planning  system  and  certain  other  automated  management  and  accounting  systems.  We 
periodically update our operations and financial systems, procedures and controls; however; we still rely on certain manual processes and 
procedures that may not scale proportionately with our business growth. Our systems will continue to require automation, modifications 
and improvements to respond to current and future changes in our business. Failure to implement promptly appropriate internal systems, 
procedures and controls could materially and adversely affect our business, financial condition and results of operations.

If we do not maintain effective internal control over financial reporting, we may not be able to accurately report our financial results in 
a timely manner or prevent fraud, which may adversely affect investor confidence in our financial reporting and adversely affect our 
business  and  operating  results  and  the  market  price  for  our  common  stock.  In  May  2021  we  identified  a  material  weakness  in  our 
internal control over financial reporting.

Effective internal control over financial reporting is necessary for us to provide reliable financial reports. In the future, we may 
discover  areas  of  our  internal  control  over  financial  reporting  that  need  improvement.  In  addition,  our  internal  financial  and  accounting 
team is leanly staffed, which can lead to inefficiencies regarding segregation of duties. If we fail to properly and efficiently maintain an 
effective internal control over financial reporting, we could fail to report our financial results accurately.

On  April  12,  2021,  the  staff  of  the  SEC  issued  a  staff  statement  (the  “SEC  Statement”)  on  the  accounting  and  reporting 
considerations for warrants issued by special purpose acquisition companies (“SPACs”). Specifically, the SEC Statement focused in part 
on provisions in warrant agreements that provide for potential changes to the settlement amounts dependent upon the characteristics of the 
warrant  holder.  Following  consideration  of  the  guidance  in  the  SEC  Statement,  we  concluded  that  our  warrants  issued  through  private 
placement (the “Private Warrants”) should be classified as a liability and measured at fair value, with changes in fair value each period 
reported in earnings. As a result, on May 13, 2021, management and the audit committee of our board of directors determined that our 
previously issued fiscal quarterly and year-to-date unaudited consolidated financial statements for November 28, 2020 and February 27, 
2021 included and our audited consolidated financial statements for the fiscal years ending August 29, 2020, August 31, 2019 and August 
25, 2018 should no longer be relied upon and would need to be restated. As part of the restatement process, we have identified a material 
weakness in our internal control over financial reporting related to the determination of the appropriate accounting and classification of our 
Private Warrants. 

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there 
is  a  reasonable  possibility  that  a  material  misstatement  of  a  company’s  annual  or  interim  financial  statements  will  not  be  prevented  or 
detected  on  a  timely  basis.  Effective  internal  controls  are  necessary  for  us  to  provide  reliable  financial  reports  and  prevent  fraud.  We 
developed and implemented a remediation plan to address the material weakness related to the accounting for warrants. These remediation 
measures may from time to time be time consuming and costly and there is no assurance that the remedial measures we have taken to date, 
or  any  remedial  measures  we  may  take  in  the  future,  will  be  sufficient  to  avoid  potential  future  material  weaknesses.  The  material 
weakness  will  not  be  considered  remediated  until  a  sustained  period  of  time  has  passed  to  allow  management  to  test  the  design  and 
operational effectiveness of the corrective actions.

We may identify new material weaknesses in the future, which could limit our ability to prevent or detect a material misstatement 
of our annual or interim financial statements. The occurrence of, or failure to remediate, the material weakness we have identified or any 
other material weakness could result in our failure to maintain compliance with legal requirements, including Section 404 of the Sarbanes-
Oxley Act and rules regarding timely filing of periodic reports, in addition to applicable stock exchange listing requirements, could cause 
investors to lose confidence in our financial reporting and could have an adverse effect on our the market price of our common stock.

30

 
 
 
 
 
The  restatement  of  certain  of  our  financial  statements  subjected  us  to  increased  costs  and  may  subject  us  to  additional  risks  and 
uncertainties, including the increased possibility of legal proceedings.

On April 12, 2021, the staff of the SEC issued the SEC Statement on the accounting and reporting considerations for warrants 
issued by SPACs. Specifically, the SEC Statement focused in part on provisions in warrant agreements that provide for potential changes 
to the settlement amounts dependent upon the characteristics of the warrant holder. Following consideration of the guidance in the SEC 
Statement, we concluded that our Private Warrants should be classified as a liability and measured at fair value, with changes in fair value 
each period reported in earnings. As a result, on May 13, 2021, management and the audit committee of our board of directors determined 
that  our  previously  issued  fiscal  quarterly  and  year-to-date  unaudited  consolidated  financial  statements  for  November  28,  2020  and 
February  27,  2021  and  our  audited  consolidated  financial  statements  for  the  fiscal  years  ending  August  29,  2020,  August  31,  2019  and 
August 25, 2018 should no longer be relied upon and would need to be restated. In addition, we determined that related press releases, 
earnings releases, and investor communications describing our financial statements for these periods should no longer be relied upon. The 
errors identified are non-cash and related to our classification of our Private Warrants. Accordingly, we restated the annual, quarterly and 
year-to-date audited and unaudited consolidated financial statements for these periods. 

In connection with the restatement, we identified a material weakness in our internal controls over financial reporting related to 
the  determination  of  the  appropriate  accounting  and  classification  of  our  Private  Warrants.  As  a  result  of  that  material  weakness,  the 
restatement, the change in accounting for our Private Warrants, and other matters raised or that may in the future be raised by the SEC, we 
incurred increased accounting and legal costs and may become subject to additional risks and uncertainties, including, among others, the 
increased possibility of legal proceedings or a review by the SEC and other regulatory bodies. The costs of defending against such legal 
proceedings or administrative actions could be significant. In addition, we could face monetary judgments, penalties or other sanctions that 
could have a material adverse effect on our business, results of operations and financial condition and could have an adverse effect on the 
market price of our common stock.

Our only significant asset is ownership of 100% of Atkins Intermediate Holdings, LLC and such ownership may not be sufficient to pay 
dividends  or  make  distributions  or  loans  to  enable  us  to  pay  any  dividends  on  our  common  stock  or  satisfy  our  other  financial 
obligations.

We have no direct operations and no significant assets other than the direct ownership of 100% of Atkins Intermediate Holdings, 
LLC.  We  currently  depend  on  Atkins  Intermediate  Holdings,  LLC  for  distributions,  loans  and  other  payments  to  generate  the  funds 
necessary to meet our financial obligations and to pay any dividends regarding our common stock. Legal and contractual restrictions in 
agreements governing our debt arrangements and future indebtedness of Atkins Intermediate Holdings, LLC, and the financial condition 
and operating requirements of Atkins Intermediate Holdings, LLC, may limit our ability to obtain funds in a timely manner from Atkins 
Intermediate Holdings, LLC. The earnings from, or other available assets of, Atkins Intermediate Holdings, LLC may not be sufficient to 
pay  dividends,  make  distributions  or  loans  to  enable  us  to  pay  any  dividends  on  our  common  stock,  or  satisfy  our  other  financial 
obligations.

Risks Related to our Common Stock

Our stock price may be volatile.

Our common stock is traded on the Nasdaq Capital Market (“Nasdaq”). The market price of our common stock has fluctuated in 
the past and could fluctuate substantially in the future, based on a variety of factors, including future announcements covering us or our 
key  customers  or  competitors,  government  regulations,  litigation,  changes  in  earnings  estimates  by  analysts,  fluctuations  in  quarterly 
operating results or general conditions in our industry and may be exacerbated by there having historically been limited trading volume in 
our common stock. Furthermore, stock prices for many companies fluctuate widely for reasons that may be unrelated to their operating 
results. Those fluctuations and general economic, political and market conditions, such as recessions or international currency fluctuations 
and demand for our services, may adversely affect the market price of our common stock.

Changes in the value of our private placement warrants may have an adverse effect on our financial results and the market price for 
our common stock.

On April 12, 2021, the staff of the SEC released the SEC Statement on the accounting and reporting considerations for warrants 
issued by SPACs. Specifically, the SEC Statement focused in part on provisions in warrant agreements that provide for potential changes 
to the settlement amounts dependent upon the characteristics of the warrant holder and informed market participants that warrants issued 
by SPACs may require classification as a liability of the issuer measured at fair value, with changes in fair value each period reported in 
earnings. Following consideration of the guidance in the SEC Statement, we reevaluated the accounting treatment of our warrants, which 
had been classified as equity, and determined to reclassify our Private Warrants as a liability measured at fair value, with changes in fair 
value each period reported in earnings. Due to the recurring fair value measurement, we expect to recognize non-cash gains or losses on 
the Private Warrants each reporting period. The amount of these quarterly gains or losses could be material, which may cause quarterly 

31

 
 
 
 
 
fluctuations in our consolidated financial statements and results of operations that may have an adverse effect on the market price of our 
common stock.

We do not expect to declare any dividends in the foreseeable future.

We  do  not  anticipate  declaring  any  cash  dividends  to  holders  of  our  common  stock  in  the  foreseeable  future.  Consequently, 
investors may need to rely on sales of their shares of common stock after the price has appreciated, which may never occur, as the only 
way to realize any future gains on their investment. Investors seeking cash dividends should not purchase our common stock.

There may be future sales or other dilution of the Company’s equity, which may adversely affect the market price of our common stock.

We are not generally restricted from issuing additional shares of common stock, or any securities convertible into or exchangeable 
for, or that represent the right to receive, shares of common stock. Issuing any additional shares of common stock or preferred shares or 
securities convertible into, exchangeable for or that represent the right to receive shares of common stock or the exercise of such securities 
could be substantially dilutive to holders of our common stock. Additionally, 6,700,000 warrants to purchase our common stock on a one-
for-one basis for an exercise price of $11.50 per share are outstanding. To the extent such warrants are exercised, additional shares of our 
common stock will be issued, which will cause dilution to our existing stockholders and increase the number of shares eligible for resale in 
the public market. Sales of substantial numbers of such shares in the public market could adversely affect the market price of our common 
stock.

The market price of our common stock could decline because of sales of our common stock made in the future or the perception 
that  such  sales  could  occur.  Because  our  decision  to  issue  securities  in  any  future  offering  will  depend  on  market  conditions  and  other 
factors beyond our control, we cannot predict or estimate the amount, timing or nature of future offerings, if any. Thus, our stockholders 
bear the risk of future offerings reducing the market price of our common stock and diluting their holdings in the Company.

Anti-takeover  provisions  in  our  amended  and  restated  certificate  of  incorporation  and  second  amended  and  restated  bylaws,  and 
provisions of Delaware law, could impair a takeover attempt. 

Our  amended  and  restated  certificate  of  incorporation  and  second  amended  and  restated  bylaws  contain  provisions  that  may 
discourage unsolicited takeover proposals that stockholders may consider to be in their best interests. We are also subject to anti-takeover 
provisions under Delaware law, which could delay or prevent a change of control. Together these provisions may make the removal of 
management more difficult and may discourage transactions that otherwise could involve payment of a premium over prevailing market 
prices for our securities. These provisions include:

•
•

•

•

•

•

•

•

no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates;
the right of our board of directors to elect a director to fill a vacancy created by the expansion of the board of directors or the 
resignation, death, or removal of a director in certain circumstances, which prevents stockholders from filling vacancies on our 
board of directors;
the ability of our board of directors to determine whether to issue shares of our preferred stock and to determine the price and 
other  terms  of  those  shares,  including  preferences  and  voting  rights,  without  stockholder  approval,  which  could  be  used  to 
significantly dilute the ownership of a hostile acquirer;
a prohibition on stockholder action by written consent, which forces stockholder action to be taken at an annual or special meeting 
of our stockholders;
a prohibition on stockholders calling a special meeting, which forces stockholder action to be taken at an annual meeting of our 
stockholders or at a special meeting of our stockholders called by the chairman of the board or the chief executive officer pursuant 
to a resolution adopted by a majority of the board of directors;
the requirement that a meeting of stockholders may be called only by the board of directors, which may delay the ability of our 
stockholders to force consideration of a proposal or to take action, including the removal of directors;
providing  that  directors  may  be  removed  prior  to  the  expiration  of  their  terms  by  stockholders  only  for  cause  and  upon  the 
affirmative vote of a majority of the voting power of all outstanding shares of the combined company; and,
advance  notice  procedures  that  stockholders  must  comply  with  in  order  to  nominate  candidates  to  our  board  of  directors  or  to 
propose matters to be acted upon at a stockholders’ meeting, which may discourage or deter a potential acquirer from conducting 
a solicitation of proxies to elect the acquirer’s own slate of directors or otherwise attempting to obtain control of the Company.

Other Risks

Disruptions in the worldwide economy may materially and adversely affect our business, financial condition and results of operations.

Adverse  and  uncertain  economic  conditions,  such  as  those  caused  by  COVID-19,  may  affect  distributor,  retailer  and  consumer 
demand for our products. In addition, our ability to manage normal commercial relationships with our suppliers, contract manufacturers, 

32

 
 
 
 
 
distributors,  retailers,  consumers  and  creditors  may  suffer.  Consumers  may  shift  purchases  to  lower-priced  or  other  perceived  value 
offerings  during  economic  downturns,  making  it  more  difficult  to  sell  our  premium  products.  Due  to  the  relative  costs  of  our  products, 
during economic downturns, it may be more difficult to convince consumers to switch to or continue to use our brands or convince new 
users  to  choose  our  brands  without  expensive  sampling  programs  and  price  promotions.  In  particular,  consumers  may  reduce  their 
purchases of products without GMOs, gluten or preservatives when there are conventional offerings of similar products, which generally 
have lower retail prices. In addition, consumers may choose to purchase private-label products rather than branded products because they 
are generally less expensive. Distributors and retailers may become more conservative in their ordering in response to these conditions and 
seek to reduce their inventories. Our results of operations depend on, among other things, our ability to maintain and increase sales volume 
with our existing distributors and retailers, to attract new consumers and to provide products that appeal to consumers at prices they are 
willing and able to pay. Prolonged unfavorable economic conditions may have an adverse effect on our sales and profitability.

Our international operations expose us to regulatory, economic, political and social risks in the countries in which we operate.

The international nature of our operations involves several risks, including changes in U.S. and foreign regulations, tariffs, taxes 
and  exchange  controls,  economic  downturns,  inflation  and  political  and  social  instability  in  the  countries  in  which  we  operate  and  our 
dependence on foreign personnel. Moreover, although our products in our foreign operations typically mirror those in the United States, 
consumers  outside  the  United  States  may  have  different  tastes,  preferences  and  nutritional  approaches  than  U.S.  consumers.  Our 
international business is small compared to our U.S. business, and as a result, our operations are more spread out which can add to our 
costs  and  limit  our  ability  to  react  effectively  and  timely  to  adverse  events.  We  cannot  be  certain  that  we  can  enter  and  successfully 
compete in additional foreign markets or that we can continue to compete in the foreign markets in which we currently operate.

Doing business outside the United States requires us to comply with the laws and regulations of the U.S. government and various 
foreign  jurisdictions,  which  place  restrictions  on  our  operations,  trade  practices,  partners  and  investment  decisions.  In  particular,  our 
operations are subject to U.S. and foreign anti-corruption and trade control laws and regulations, such as the FCPA or the Bribery Act, 
export controls and economic sanctions programs, including those administered by the OFAC and the EU. Because of doing business in 
foreign countries and with foreign partners, we are exposed to a heightened risk of violating anti-corruption and trade control laws and 
sanctions  regulations.  The  FCPA  prohibits  us  from  providing  anything  of  value  to  foreign  officials  for  the  purposes  of  obtaining  or 
retaining  business  or  securing  any  improper  business  advantage.  In  addition,  the  Bribery  Act  extends  beyond  bribery  of  foreign  public 
officials and also applies to transactions with private persons. The provisions of the Bribery Act are also more onerous than the FCPA in 
several other respects, including jurisdictional reach, non-exemption of facilitation payments and, potentially, penalties.

Our continued expansion outside the United States, including in developing countries, and our development of new partnerships 
and joint venture relationships worldwide, could increase the risk of FCPA, OFAC, Bribery Act or EU sanctions violations in the future. 
Violations of anti-corruption and trade control laws and sanctions regulations may cause reputational damage and are punishable by civil 
penalties, including fines, denial of export privileges, injunctions, asset seizures, debarment from government contracts and revocations or 
restrictions of licenses, and criminal fines and imprisonment.

Finally, our business could be negatively affected by changes in the U.S. and Canadian political environments, in particular. We 
operate primarily in the U.S. and Canada and we ship a large number of products between the U.S. and Canada. Adverse changes to trade 
agreements,  import  or  export  regulations,  customs  duties  or  tariffs  by  either  or  both  governments  may  have  a  negative  effect  on  our 
business, financial conditions and results of operations.

Our  international  operations  expose  us  to  fluctuations  in  exchange  rates,  which  may  materially  and  adversely  affect  our  operating 
results.

We  source  large  quantities  of  our  core  ingredients  from  foreign  suppliers,  and  as  a  result,  any  material  upward  movement  in 
foreign  exchange  rates  relative  to  the  U.S.  dollar  will  adversely  affect  our  profitability.  Furthermore,  the  substantial  majority  of  our 
revenue is generated domestically, while a substantial portion of our third-party manufacturing is completed in Canada. Any U.S. dollar 
weakness may therefore materially and adversely affect revenue and cash flows while also increasing supply and manufacturing costs.

Our  amended  and  restated  certificate  of  incorporation  provides  that,  to  the  extent  allowed  by  law,  the  doctrine  of  “corporate 
opportunity”  does  not  apply  with  respect  to  the  directors,  officers,  employees  or  representatives  of  Conyers  Park  Sponsor,  LLC 
(“Conyers  Park  Sponsor”)  Centerview  Capital  Holdings  LLC  (“Centerview  Capital”)  and  Centerview  Partners  and  their  respective 
affiliates, excepted as provided below.

The  doctrine  of  corporate  opportunity  generally  provides  that  a  corporate  fiduciary  may  not  develop  an  opportunity  using 
corporate resources, acquire an interest adverse to that of the corporation or acquire property that is reasonably incident to the present or 
prospective  business  of  the  corporation  or  in  which  the  corporation  has  a  present  or  expectancy  interest,  unless  that  opportunity  is  first 
presented to the corporation and the corporation chooses not to pursue that opportunity. The doctrine of corporate opportunity is intended 
to  preclude  officers,  directors  or  other  fiduciaries  from  personally  benefiting  from  opportunities  that  belong  to  the  corporation.  Our 

33

 
 
 
 
 
 
amended and restated certificate of incorporation provides that, to the extent allowed by law, the doctrine of “corporate opportunity” does 
not apply with respect to the directors, officers, employees or representatives of Conyers Park Sponsor, Centerview Capital and Centerview 
Partners and their respective affiliates. The doctrine of corporate opportunity shall apply with respect to any of our directors or officers 
with respect to a corporate opportunity that was offered in writing to such person solely in his or her capacity as our director or officer and 
such  opportunity  is  one  which  they  are  legally  and  contractually  permitted  to  undertake  and  would  otherwise  be  reasonable  for  us  to 
pursue. Therefore, except as provided above, these parties have no duty to communicate or present corporate opportunities to us, and have 
the  right  to  either  hold  any  corporate  opportunity  for  their  (and  their  affiliates’)  own  account  and  benefit  or  to  recommend,  assign  or 
otherwise transfer such corporate opportunity to persons other than us. 

As a result, certain of our stockholders, directors and their respective affiliates are not prohibited from operating or investing in 
competing  businesses.  We  therefore  may  find  ourselves  in  competition  with  certain  of  our  stockholders,  directors  or  their  respective 
affiliates, and we may not know of, or be able to pursue, transactions that could potentially be beneficial to us. Accordingly, we may lose a 
corporate opportunity or suffer competitive harm, which could negatively affect our business or prospects.

Item 1B. Unresolved Staff Comments.

None.

Item 2. Properties.

Our corporate headquarters is located at 1225 17th Street, Suite 1000, Denver, CO 80202. We lease this property, which occupies 
approximately  27,600  square  feet.  In  addition,  we  lease  or  otherwise  have  rights  to  use  office  space  and  storage  space  in  El  Segundo, 
California,  Louisville,  Colorado,  Bentonville  metro-area,  Arkansas,  and  Naples,  Florida.  We  also  lease  three  distribution  centers,  all  in 
Greenfield, Indiana. We utilize over 1.35 million square feet of floor space among our distribution centers.

Item 3. Legal Proceedings.

From  time  to  time,  we  have  been  and  may  again  become  involved  in  legal  proceedings  arising  in  the  ordinary  course  of  our 
business. We are not presently a party to any litigation that we believe to be material and we are not aware of any pending or threatened 
litigation  against  us  that  we  believe  could  have  a  material  adverse  effect  on  our  business,  operating  results,  financial  condition  or  cash 
flows.

Item 4. Mine Safety Disclosures.

Not applicable.

34

 
 
 
 
 
PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

Market Information and Holders

Our common stock is currently quoted on the Nasdaq Capital Market under the symbol “SMPL.”

As of October 20, 2021, there were 95,834,960 shares outstanding and 15 record holders of our common stock.

Dividends

We currently do not pay dividends and have not paid any cash dividends on our common stock to date. We currently intend to 
retain  our  future  earnings  to  finance  the  development  and  expansion  of  our  business  and  as  such,  we  do  not  expect  to  pay  any  cash 
dividends on our common stock in the foreseeable future. The payment of future dividends, if any, will be at the discretion of our Board of 
Directors and will depend on our financial condition, results of operations, capital requirements, restrictions contained in current and/or 
future financing instruments, provisions of applicable law, and any other factors our Board of Directors deems relevant.

Issuer Purchases of Equity Securities

On  November  13,  2018,  the  Company  announced  that  its  Board  of  Directors  had  adopted  a  $50.0  million  stock  repurchase 
program. Under the stock repurchase program, the Company may repurchase shares from time to time in the open market or in privately 
negotiated transactions. The stock repurchase program does not obligate the Company to acquire any specific number of shares or acquire 
shares over any specific period of time. The stock repurchase program may be suspended or discontinued at any time by the Company, and 
does  not  have  an  expiration  date.  During  the  fifty-two  weeks  ended  August  28,  2021,  the  Company  did  not  repurchase  any  shares  of 
common stock. As of August 28, 2021, approximately $47.9 million remained available under the stock repurchase program.

35

 
 
 
 
Performance Graph

The  following  stock  performance  graph  compares  the  outstanding  stock  from  issuance  of  SMPL,  July  10,  2017,  through 
August  27,  2021  (the  last  trading  day  of  our  fiscal  year  ended  August  28,  2021),  and  the  cumulative  total  stockholder  return  for  (i) 
Company’s common stock, (ii) the Standard & Poor’s 500 Index, and (iii) the Standard & Poor’s 500 Packaged Foods & Meats Index. The 
graph assumes the value of the investment in our common stock and each index was $100.00 on July 10, 2017 and assumes reinvestment 
of any dividends.

The stock price performance below is not necessarily indicative of future stock price performance.

$300.00

$275.00

$250.00

$225.00

$200.00

$175.00

$150.00

$125.00

$100.00

$75.00

$50.00

$25.00

$0.00

07/10/17

08/26/17

08/25/18

08/31/19

08/29/20

08/28/21

The Simply Good Foods Company

S&P 500 Index

S&P 500 Packaged Foods & Meats Index

Company Name / Index

The Simply Good Foods Company

S&P 500 Index

S&P 500 Packaged Foods & Meats Index

July 10, 2017

August 26, 2017 August 25, 2018 August 31, 2019 August 29, 2020 August 28, 2021

$ 

$ 

$ 

100.0  $ 

100.0  $ 

100.0  $ 

99.0  $ 

100.6  $ 

99.5  $ 

149.8  $ 

118.4  $ 

94.3  $ 

246.9  $ 

120.6  $ 

101.4  $ 

211.6  $ 

144.5  $ 

109.8  $ 

294.6 

185.8 

109.5 

Annual Return Percentage

Fiscal Years Ending

Item 6. Reserved.

Not applicable.

36

 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our 
Consolidated Financial Statements and related notes included in Item 8 of this Report. In addition to historical information, the following 
discussion contains forward-looking statements, including, but not limited to, statements regarding the Company’s expectation for future 
performance,  liquidity  and  capital  resources  that  involve  risks,  uncertainties  and  assumptions  that  could  cause  actual  results  to  differ 
materially from the Company’s expectations. The Company’s actual results may differ materially from those contained in or implied by 
any  forward-looking  statements.  Factors  that  could  cause  such  differences  include  those  identified  below  and  those  described  in 
“Cautionary  Note  Regarding  Forward-Looking  Statements,”  and  in  Item  1A  “Risk  Factors”  of  this  Report.  The  Company  assumes  no 
obligation to update any of these forward-looking statements.

Our fiscal year ends the last Saturday in August. Our fiscal years 2021 and 2020 ended August 28, 2021 and August 29, 2020, 
respectively, and were each fifty-two week periods. Our fiscal year 2019 ended August 31, 2019 was a fifty-three week period. Our fiscal 
quarters are comprised of thirteen weeks each, except for fifty-three week fiscal periods for the which the fourth quarter is comprised of 
fourteen weeks, and end on the thirteenth Saturday of each quarter (fourteenth Saturday of the fourth quarter, when applicable). Our fiscal 
quarters for fiscal 2021 ended on November 28, 2020, February 27, 2021, May 29, 2021 and August 28, 2021.

Unless the context requires otherwise in this Report, the terms “we,” “us,” “our,” the “Company” and “Simply Good Foods” 

refer to The Simply Good Foods Company and its subsidiaries.

Overview 

The Simply Good Foods Company is a consumer packaged food and beverage company that aims to lead the nutritious snacking 
movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. 
The  product  portfolio  we  develop,  market  and  sell  consists  primarily  of  protein  bars,  ready-to-drink  (“RTD”)  shakes,  sweet  and  salty 
snacks and confectionery products marketed under the Atkins®, Atkins Endulge®, and Quest® brand names. We believe Simply Good 
Foods  is  poised  to  expand  its  wellness  platform  through  innovation  and  organic  growth  along  with  acquisition  opportunities  in  the 
nutritional snacking space.

Our  nutritious  snacking  platform  consists  of  brands  that  specialize  in  providing  products  for  consumers  that  follow  certain 
nutritional  philosophies  and  health-and-wellness  trends:  Atkins®  for  those  following  a  low-carb  lifestyle  and  Quest®  for  consumers 
seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbs. We distribute our products in major retail 
channels,  primarily  in  North  America,  including  grocery,  club,  and  mass  merchandise,  as  well  as  through  e-commerce,  convenience, 
specialty, and other channels. Our portfolio of nutritious snacking brands gives us a strong platform with which to introduce new products, 
expand distribution, and attract new consumers to our products.

In November 2019, we completed the acquisition of Quest Nutrition, LLC (“Quest”), a healthy lifestyle food company, for a cash 
purchase price of approximately $1.0 billion (subject to customary adjustments) (the “Quest Acquisition”). For more information, please 
see “Liquidity and Capital Resources—Quest Acquisition.”

Effects of COVID-19

Our  consolidated  results  of  operations  for  the  fiscal  year  ended  August  28,  2021  continued  to  be  affected  by  the  significant 
changes in consumer shopping and consumption behavior patterns due to COVID-19 which had begun during our third quarter in fiscal 
2020.  Our  business  did  improve  during  the  course  of  fiscal  year  2021,  driven  by  increasing  consumer  mobility  and  improving  shopper 
traffic in brick and mortar retailers versus the prior periods that were pressured by COVID-19 movement restrictions. We believe there is a 
high correlation of consumer mobility to the consumption of our products. As shopper traffic within brick and mortar retailers improves, 
particularly in the mass and convenience store channels, and as consumers spend more time away from home, our business, particularly 
bars, performs well. There is still uncertainty related to the sustainability of improving consumer mobility and shopping trips observed in 
the  second  half  of  fiscal  year  2021.  While  our  Quest  brand  has  outperformed  its  portion  of  the  nutritious  snacking  segment,  the 
performance of our Atkins brand, which is part of the weight management portion of the market, has improved at a slower rate. However, 
the Atkins brand performance for the fifty-two weeks ended August 28, 2021 has improved during the course of fiscal year 2021, primarily 
due to increasing consumer mobility and improving shopper traffic in brick and mortar retailers. During fiscal year 2022, we expect our 
business  performance  will  continue  to  be  correlated  primarily  to  the  level  of  consumer  mobility,  which  includes  the  rate  at  which 
consumers return to working outside the home.

Beginning  in  the  third  quarter  of  2020,  we  actively  engaged  with  the  various  elements  of  our  value  chain,  including  our  retail 
customers, contract manufacturers, and logistics and transportation providers, to meet demand for our products and to remain informed of 
any challenges within our value chain. In the fourth quarter of 2020 and continuing into fiscal year 2021, consumer consumption habits 
became steadier, however inventory levels remain variable. Based on information available to us as of the date of this Report, we believe 

37

 
 
 
 
 
we will be able to deliver our products to meet customer orders on a timely basis, and therefore, we expect our products will continue to be 
available for purchase to meet consumer meal replacement and snacking needs for the foreseeable future. We continue to monitor customer 
and consumer demand along with our logistics capabilities to deliver products to our retail customers on a timely and consistent basis, and 
intend  to  adapt  our  plans  as  needed  to  continue  to  drive  our  business  and  meet  our  obligations  during  the  continuing  and  evolving 
COVID-19 situation.

We remain uncertain of the ultimate effect COVID-19 could have on our business notwithstanding the distribution of several U.S. 
government approved vaccines and the easing of movement restrictions. This uncertainty stems from the potential for, among other things, 
(i) the presence of current mutations of COVID-19 which have resulted in increased rates of reported cases for which currently approved 
vaccines are not as effective along with the possibility of future mutations occurring for which current approved vaccines are less effective, 
(ii)  unexpected  supply  chain  disruptions,  including  disruptions  resulting  from  labor  shortages  or  other  human  capital  challenges,  (iii) 
changes to customer operations, (iv) a reversal in recently improving consumer purchasing and consumption behavior, and (v) the closure 
of customer establishments.

Please also see the information under Item 1A. “Risk Factors” for additional information regarding the risks of pandemics, such as 

COVID-19.

Restructuring and Related Charges

In  May  2020,  we  announced  certain  restructuring  activities  in  conjunction  with  the  implementation  of  our  future-state 
organization  design,  which  created  a  fully  integrated  organization  with  our  completed  Quest  Acquisition.  The  new  organization  design 
became effective on August 31, 2020. These restructuring plans primarily include workforce reductions, changes in management structure, 
and the relocation of business activities from one location to another.

For  the  fifty-two  weeks  ended  August  28,  2021  and  August  29,  2020,  we  incurred  a  total  of  $4.3  million  and  $5.5  million  in 
restructuring  and  restructuring-related  costs,  respectively,  which  have  been  included  within  General  and  administrative  on  the 
Consolidated Statements of Operations and Comprehensive Income (Loss). Since the restructuring activities were announced in May 2020, 
we  have  incurred  aggregate  restructuring  and  restructuring-related  costs  of  $9.8  million.  Overall,  we  expect  to  incur  a  total  of 
approximately $10.1 million in restructuring and restructuring-related costs, including the $9.8 million previously incurred, and the balance 
of which will be paid through the second quarter of fiscal year 2022. As of August 28, 2021, the outstanding restructuring liability was 
$0.9 million. Refer to Note 17, Restructuring and Related Charges, of our Consolidated Financial Statements included herein for additional 
information regarding restructuring activities.

SimplyProtein Sale

Effective September 24, 2020, we sold the assets exclusively related to our SimplyProtein® brand of products for approximately 
$8.8 million of consideration, including cash of $5.8 million and a note receivable for $3.0 million, to a newly formed entity led by the 
Company’s  former  Canadian-based  management  team  who  had  been  responsible  for  this  brand  prior  to  the  sale  transaction  (the 
“SimplyProtein Sale”). In addition to purchasing these assets, the buyer assumed certain liabilities related to the SimplyProtein® brand’s 
business. There was no gain or loss recognized as a result of the SimplyProtein Sale. The transaction has enabled our management to focus 
its full time and resources on our core Atkins® and Quest® branded businesses and other strategic initiatives.

Supply Chain

We  expect  higher  raw  material  and  freight  costs  in  fiscal  year  2022.  In  June  2021,  management  notified  our  customers  of  our 
plans  to  institute  a  price  increase  effective  in  September  2021,  the  first  month  of  our  fiscal  year  2022.  Management  believes  the  price 
increase and productivity initiatives will enable us to continue to invest in projects that drive growth.

We  have  begun  to  see  logistics  challenges,  which  we  believe  have  contributed  to  lower  retail  and  e-commerce  sales  of  our 
products  due  to  out-of-stock  situations,  delayed  recognition  of  sales  and  higher  than  historical  inventory  levels.  In  addition,  we  could 
experience  additional  lost  sale  opportunities  at  our  retail  and  e-commerce  customers  if  our  products  are  not  available  for  purchase  as  a 
result  of  disruptions  in  our  supply  chain  relating  to  an  inability  to  obtain  ingredients  or  packaging,  labor  challenges  at  our  logistics 
providers or our contract manufacturers, or if our customers experience delays in stocking our products.

Our Reportable Segment

Following  the  Quest  Acquisition,  our  operations  are  organized  into  two  operating  segments,  Atkins  and  Quest,  which  are 
aggregated into one reporting segment, due to similar financial, economic and operating characteristics. The operating segments are also 
similar in the following areas: (a) the nature of the products; (b) the nature of the production processes; (c) the methods used to distribute 
products to customers, (d) the type of customer for the products, and (e) the nature of the regulatory environment.

38

 
 
 
 
 
 
 
 
Key Financial Definitions

Net sales. Net sales consist primarily of product sales less the cost of promotional activities, slotting fees and other sales credits 

and adjustments, including product returns.

Cost of goods sold. Cost of goods sold consists primarily of the costs we pay to our contract manufacturing partners to produce 
the  products  sold.  These  costs  include  the  purchase  of  raw  ingredients,  packaging,  shipping  and  handling,  warehousing,  depreciation  of 
warehouse equipment, and a tolling charge for the contract manufacturer. Cost of goods sold includes products provided at no charge as 
part of promotions and the non-food materials provided with customer orders.

Operating expenses. Operating expenses consist primarily of selling and marketing, general and administrative, depreciation and 

amortization, and business transaction costs. The following is a brief description of the components of operating expenses:

•

•

•

•

•

Selling  and  marketing.  Selling  and  marketing  expenses  comprise  broker  commissions,  customer  marketing,  media  and  other 
marketing costs.

General and administrative. General and administrative expenses comprise expenses associated with corporate and administrative 
functions  that  support  our  business,  including  employee  compensation,  stock-based  compensation,  professional  services, 
integration costs, restructuring costs, insurance and other general corporate expenses.

Depreciation  and  amortization.  Depreciation  and  amortization  costs  consist  of  costs  associated  with  the  depreciation  of  fixed 
assets and capitalized leasehold improvements and amortization of intangible assets.

Business  transaction  costs.  Business  transaction  costs  comprise  legal,  due  diligence,  consulting  and  accounting  firm  expenses 
associated with the process of actively pursuing potential and completed business combinations, including the Quest Acquisition.

Loss on impairment. Loss on impairment consists of impairment charges related to our brand intangible asset.

Results of Operations

Sales and earnings growth improved during fiscal year 2021 as compared to fiscal year 2020 primarily as a result of increased 
consumer mobility in fiscal year 2021 as compared to the prior fiscal year, which experienced stricter COVID-19 movement restrictions, 
performance of new products and product forms released during fiscal year 2021 as well as Quest’s full-year inclusion in our results of 
operations in fiscal year 2021 as compared to Quest’s partial inclusion in our results of operations in the prior fiscal year due to the timing 
of the Quest Acquisition closing. As consumer foot traffic within brick and mortar retailers improved during fiscal year 2021, particularly 
in the mass and convenience store channels, our business did well. Strong sales growth and cost controls around general and administrative 
costs more than offset higher marketing and employee-related costs.

In  assessing  the  performance  of  our  business,  we  consider  a  number  of  key  performance  indicators  used  by  management  and 
typically  used  by  our  competitors,  including  the  non-GAAP  measure  of  Adjusted  EBITDA.  Because  not  all  companies  use  identical 
calculations,  this  presentation  of  Adjusted  EBITDA  may  not  be  comparable  to  other  similarly  titled  measures  of  other  companies.  See 
“Reconciliation of EBITDA and Adjusted EBITDA” below for a reconciliation of Adjusted EBITDA to net income for each applicable 
period.

A discussion regarding our financial condition and results of operations for the fifty-two weeks ended August 28, 2021 compared 
to the fifty-two weeks ended August 29, 2020 is presented below. A discussion regarding our financial condition and results of operations 
for the fifty-two weeks ended August 29, 2020 compared to the fifty-three weeks ended August 31, 2019 can be found under Item 7 of our 
Annual Report on Form 10-K/A for the fiscal year ended August 29, 2020, filed with the SEC on June 30, 2021.

39

 
 
Comparison of Results for the Fifty-Two Weeks Ended August 28, 2021 and the Fifty-Two Weeks Ended August 29, 2020

The  following  table  presents,  for  the  periods  indicated,  selected  information  from  our  consolidated  financial  results,  including 

information presented as a percentage of net sales:

(In thousands)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Selling and marketing

General and administrative

Depreciation and amortization

Business transaction costs

Loss on impairment

Total operating expenses

Income from operations

Other income (expense):

Interest income

Interest expense

52-Weeks Ended

August 28, 2021

% of Net 
Sales

52-Weeks Ended

August 29, 2020

% of Net 
Sales

$ 

1,005,613 

 100.0 % $ 

816,641 

 100.0 %

595,847 

 59.3 %  

409,766 

 40.7 %  

492,313 

324,328 

 60.3 %

 39.7 %

112,928 

 11.2 %  

106,181 

 10.6 %  

16,982 

 1.7 %  

— 

— 

 — %  

 — %  

94,469 

106,251 

15,259 

27,125 

3,000 

 11.6 %

 13.0 %

 1.9 %

 3.3 %

 0.4 %

236,091 

 23.5 %  

246,104 

 30.1 %

173,675 

 17.3 %  

78,224 

 9.6 %

84 

 — %  

1,516 

 0.2 %

(31,557) 

 (3.1) %  

(32,813) 

 (4.0) %

(Loss) gain in fair value change of warrant liability

(66,197) 

 (6.6) %  

30,938 

Gain on legal settlement

(Loss) gain on foreign currency transactions

Other (expense) income

Total other (expense) income

Income before income taxes

Income tax expense

Net income

Other financial data:

5,000 

 0.5 %  

(5) 

(140) 

 — %  

 — %  

(92,815) 

 (9.2) %  

80,860 

39,980 

40,880 

 8.0 %  

 4.0 %  

 4.1 % $ 

$ 

— 

658 

441 

740 

78,964 

13,326 

65,638 

 3.8 %

 — %

 0.1 %

 0.1 %

 0.1 %

 9.7 %

 1.6 %

 8.0 %

Adjusted EBITDA (1)
 18.8 %
(1)  Adjusted  EBITDA  is  a  non-GAAP  financial  metric.  See  “Reconciliation  of  EBITDA  and  Adjusted  EBITDA”  below  for  a  reconciliation  of 

 20.6 % $ 

207,273 

153,912 

$ 

Adjusted EBITDA to net income for each applicable period.

Net  sales.  Net  sales  of  $1,005.6  million  represented  an  increase  of  $189.0  million,  or  23.1%,  for  the  fifty-two  weeks  ended 
August  28,  2021  compared  to  the  fifty-two  weeks  ended  August  29,  2020.  This  increase  was  primarily  attributable  to  the  Quest  brand, 
which increased our North America net sales by 20.4% due to Quest’s full-year inclusion in our results of operations in fiscal year 2021 as 
compared to Quest’s partial inclusion in our results of operations in the prior fiscal year due to the timing of the Quest Acquisition closing 
as well as post-acquisition Quest brand sales volume growth. The remaining increase in net sales was attributed to sales volume growth in 
our Atkins brand, which was driven by increased consumer mobility in fiscal year 2021 as compared to the prior fiscal year 2020 related to 
COVID-19  movement  restrictions,  and  international  sales.  The  increase  in  net  sales  was  partially  offset  by  decreased  sales  volume  of 
approximately 1.5% related to the SimplyProtein Sale and the restructuring-related business activities in Europe in fiscal year 2021.

Cost  of  goods  sold.  Cost  of  goods  sold  increased $103.5  million,  or  21.0%,  for  the  fifty-two  weeks  ended  August  28,  2021
compared to the fifty-two weeks ended August 29, 2020. The increase in cost of goods sold was driven by sales volume growth primarily 
attributable to the Quest brand as discussed above, partially offset by the effect of the $7.5 million non-cash inventory step-up related to 
the  Quest  Acquisition  recorded  in  fiscal  year  2020. As  previously  discussed  above  in  “Supply  Chain,”  we  expect  to  have  higher  raw 
material and freight costs in fiscal year 2022, and as such management notified our customers in June 2021 of our plans to institute a price 
increase  effective  in  September  2021,  the  first  month  of  our  fiscal  year  2022.  Management  believes  the  price  increase  and  productivity 
initiatives will enable us to continue to invest in projects that drive growth.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gross  profit.  Gross  profit  increased  $85.4  million,  or  26.3%,  for  the  fifty-two  weeks  ended  August  28,  2021  compared  to  the 
fifty-two  weeks  ended  August  29,  2020,  which  was  primarily  driven  by  the  sales  volume  growth  attributable  to  the  Quest  brand  as 
discussed  above  and  the  $7.5  million  non-cash  inventory  step-up  related  to  the  Quest  Acquisition  in  fiscal  year  2020.  Gross  profit  of 
$409.8 million, or 40.7% of net sales, for fiscal year 2021 increased 100 basis points from gross profit of $324.3 million, or 39.7% of net 
sales, for fiscal year 2020. The increase in gross profit as a percentage of net sales was primarily the result of the $7.5 million non-cash 
inventory step-up related to the Quest Acquisition in fiscal year 2020.

Operating  expenses.  Operating  expenses  decreased  $10.0  million,  or  4.1%,  for  the  fifty-two  weeks  ended  August  28,  2021 

compared to the fifty-two weeks ended August 29, 2020 due to the following:

•

•

•

•

•

Selling and marketing. Selling and marketing expenses increased $18.5 million, or 19.5%, for the fifty-two weeks ended August 
28,  2021  compared  to  the  fifty-two  weeks  ended  August  29,  2020.  The  increase  was  primarily  related  to  Quest’s  full-year 
inclusion in our results of operations in fiscal year 2021 as compared to Quest’s partial inclusion in the prior fiscal year due to the 
timing of the Quest Acquisition closing. Furthermore, there was higher selling and marketing spend related to additional brand 
building initiatives which occurred in fiscal year 2021 as compared to fiscal year 2020. These increases were partially offset by 
decreased  selling  and  marketing  expenses  related  to  the  SimplyProtein  Sale  and  the  restructuring-related  business  activities  in 
Europe.

General and administrative. General and administrative expenses decreased $0.1 million, or 0.1%, for the fifty-two weeks ended 
August 28, 2021 compared to the fifty-two weeks ended August 29, 2020. The decrease was primarily attributable to reductions in 
costs related to the integration of Quest of $7.8 million and restructuring charges of $1.2 million. These decreases were offset by 
increased general and administrative expenses primarily related to Quest’s full-year inclusion in our results of operations in fiscal 
year 2021 as compared to Quest’s partial inclusion in the prior fiscal year due to the timing of the Quest Acquisition closing as 
well as increased stock-based compensation expense of $0.6 million.

Depreciation and amortization. Depreciation and amortization expenses increased $1.7 million, or 11.3%, for the fifty-two weeks 
ended August 28, 2021 compared to the fifty-two weeks ended August 29, 2020. The increase was primarily due to Quest’s full-
year inclusion of amortization expense in fiscal year 2021 related to intangible assets recognized as part of the Quest Acquisition 
as compared to its partial inclusion in the prior fiscal year 2020.

Business  transaction  costs.  There  were  no  business  transaction  costs  for  the  fifty-two  weeks  ended  August  28,  2021.  Business 
transaction costs were $27.1 million for the fifty-two weeks ended August 29, 2020 and comprised expenses related to the Quest 
Acquisition.

Loss on impairment. There was no loss on impairment for the fifty-two weeks ended August 28, 2021. Loss on impairment was 
$3.0 million in the fifty-two weeks ended August 29, 2020 and related to the impairment of the SimplyProtein brand intangible 
asset.

Interest income. Interest income decreased $1.4 million for the fifty-two weeks ended August 28, 2021 compared to the fifty-two 
weeks ended August 29, 2020 primarily due to $195.3 million of cash on hand being utilized for the Quest Acquisition in the first quarter 
of fiscal year 2020 and lower market rates.

Interest expense. Interest expense decreased $1.3 million for the fifty-two weeks ended August 28, 2021 compared to the fifty-
two weeks ended August 29, 2020 primarily due to principal payments reducing the outstanding balance of the Term Facility (as defined 
below). We funded the Term Facility in the amount of $460.0 million to partially finance the Quest Acquisition in the first quarter of fiscal 
2020,  and  we  made  principal  repayments  of  $50.0  million  during  fiscal  year  2020.  In  fiscal  year  2021,  we  made  additional  principal 
payments of $150.0 million. The decrease in interest expense was partially offset by a $1.1 million increase in amortization of deferred 
financing costs and debt discount, which was $4.6 million for the fifty-two weeks ended August 28, 2021 compared to $3.5 million for the 
fifty-two weeks ended August 29, 2020.

(Loss) gain in fair value change of warrant liability. During the fifty-two weeks ended August 28, 2021 and the fifty-two weeks 
ended August 29, 2020, we recorded a non-cash loss of $66.2 million and a non-cash gain of $30.9 million, respectively, related to changes 
in  valuation  of  our  liability-classified  warrants  issued  through  a  private  placement  (“Private  Warrants”),  which  is  primarily  driven  by 
movements in our stock price and volatility measurements.

Gain  on  legal  settlement.  The  Company  recorded  a  $5.0  million  gain  on  a  legal  settlement  during  the  fifty-two  weeks  ended 

August 28, 2021.

(Loss) gain on foreign currency transactions. An immaterial loss on foreign currency transactions was recorded for the fifty-two 
weeks ended August 28, 2021 compared to a foreign currency gain of $0.7 million for the fifty-two weeks ended August 29, 2020. The 
variance primarily relates to changes in foreign currency rates related to our international operations.

41

Income tax expense. Income tax expense increased $26.7 million for the fifty-two weeks ended August 28, 2021 compared to the 
fifty-two weeks ended August 29, 2020. The increase in our income tax expense is primarily driven by higher income from operations, 
partially offset by changes in permanent differences.

Net income (loss). Net income was $40.9 million for the fifty-two weeks ended August 28, 2021, a decrease of $24.8 million, 
compared to net income of $65.6 million for the fifty-two weeks ended August 29, 2020. The decrease in net income was primarily driven 
by the non-cash fair value loss in the current period compared to a fair value gain in the prior period related to the measurement of our 
liability-classified Private Warrants, and also the increase to our income tax expense for the fiscal year 2021 as compared to the fiscal year 
2020, which was partially offset by increased income from operations as discussed above.

Adjusted  EBITDA.  Adjusted  EBITDA  increased $53.4  million,  or  34.7%,  for  the  fifty-two  weeks  ended  August  28, 
2021 compared to the fifty-two weeks ended August 29, 2020, driven primarily by sales volume growth for both brands and Quest’s full-
year  inclusion  in  our  results  of  operations  in  fiscal  year  2021  as  compared  to  Quest’s  partial  inclusion  in  fiscal  year  2020  as  discussed 
above.  For  a  reconciliation  of  Adjusted  EBITDA  to  its  most  directly  comparable  GAAP  measure,  see  “Reconciliation  of  EBITDA  and 
Adjusted EBITDA” below.

Reconciliation of EBITDA and Adjusted EBITDA

EBITDA and Adjusted EBITDA are non-GAAP financial measures commonly used in our industry and should not be construed 
as alternatives to net income as an indicator of operating performance or as alternatives to cash flow provided by operating activities as a 
measure of liquidity (each as determined in accordance with GAAP). Simply Good Foods defines EBITDA as net income or loss before 
interest income, interest expense, income tax expense, depreciation and amortization, and Adjusted EBITDA as further adjusted to exclude 
the following items: business transaction costs, stock-based compensation expense, inventory step-up, integration costs, restructuring costs, 
non-core  legal  costs,  gain  or  loss  in  fair  value  change  of  warrant  liability,  gain  or  loss  due  to  legal  settlements,  and  other  non-core 
expenses. The Company believes that EBITDA and Adjusted EBITDA, when used in conjunction with net income, are useful to provide 
additional information to investors. Management of the Company uses EBITDA and Adjusted EBITDA to supplement net income because 
these  measures  reflect  operating  results  of  the  on-going  operations,  eliminate  items  that  are  not  directly  attributable  to  the  Company’s 
underlying  operating  performance,  enhance  the  overall  understanding  of  past  financial  performance  and  future  prospects,  and  allow  for 
greater transparency with respect to the key metrics the Company’s management uses in its financial and operational decision making. The 
Company  also  believes  that  Adjusted  EBITDA  is  frequently  used  by  securities  analysts,  investors  and  other  interested  parties  in  the 
evaluation of companies in its industry. Adjusted EBITDA may not be comparable to other similarly titled captions of other companies due 
to differences in the non-GAAP calculation.

The  following  unaudited  table  provides  a  reconciliation  of  EBITDA  and  Adjusted  EBITDA  to  its  most  directly  comparable 

GAAP measure, which is net income, for the fifty-two weeks ended August 28, 2021 and the fifty-two weeks ended August 29, 2020:

(In thousands)

Net income

Interest income

Interest expense

Income tax expense

Depreciation and amortization

EBITDA

Business transaction costs

Stock-based compensation expense

Inventory step-up

Integration of Quest

Restructuring

Non-core legal costs

Loss (gain) in fair value change of warrant liability

Gain on legal settlement
Other (1)

Adjusted EBITDA

52-Weeks Ended

52-Weeks Ended

August 28, 2021

August 29, 2020

$ 

40,880  $ 

(84) 

31,557 

39,980 

18,174 

130,507 

— 

8,265 

— 

2,928 

4,324 

— 

66,197 

(5,000) 

52 

65,638 

(1,516) 

32,813 

13,326 

16,007 

126,268 

27,125 

7,636 

7,522 

10,742 

5,527 

718 

(30,938) 

— 

(688) 

$ 

207,273  $ 

153,912 

(1)  Other items consist principally of exchange impact of foreign currency transactions and other expenses.

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Liquidity and Capital Resources

Overview

We have historically funded our operations with cash flow from operations and, when needed, with borrowings under our credit 

facilities. Our principal uses of cash have been working capital, debt service, and the Quest Acquisition.

We had $75.3 million in cash as of August 28, 2021. We believe our sources of liquidity and capital will be sufficient to finance 
our continued operations, growth strategy and additional expenses we expect to incur for at least the next twelve months. As circumstances 
warrant, we may issue debt and/or equity securities from time to time on an opportunistic basis, dependent upon market conditions and 
available pricing. We make no assurance that we can issue and sell such securities on acceptable terms or at all.

Our  material  future  cash  requirements  from  contractual  and  other  obligations  relate  primarily  to  our  principal  and  interest 
payments for our Term Facility, as discussed below, and our operating and finance leases. Refer to Note 7, Long-Term Debt and Line of 
Credit, and Note 10, Leases, of the Consolidated Financial Statements included in Item 8 of this Report for additional information related 
to the expected timing and amount of payments related to our contractual and other obligations.

Debt and Credit Facilities

On July 7, 2017, we entered into a credit agreement with Barclays Bank PLC and other parties (as amended to date, the “Credit 
Agreement”).  The  Credit  Agreement  at  that  time  provided  for  (i)  a  term  facility  of  $200.0  million  (“Term  Facility”)  with  a  seven-year 
maturity and (ii) a revolving credit facility of up to $75.0 million (the “Revolving Credit Facility”) with a five-year maturity. Substantially 
concurrent  with  the  consummation  of  the  Business  Combination,  the  full  $200.0  million  of  the  Term  Facility  (the  “Term  Loan”)  was 
drawn.  The  interest  rate  per  annum  is  based  on  either:  (i)  a  base  rate  equaling  the  higher  of  (a)  the  “prime  rate,”  (b)  the  federal  funds 
effective rate plus 0.50%, or (c) the Euro-currency rate applicable for an interest period of one month plus 1.00% plus (x) 3.00% margin 
for the Term Loan or (y) 2.00% margin for the Revolving Credit Facility, or (ii) London Interbank Offered Rate (“LIBOR”) adjusted for 
statutory reserve requirements plus (x) 4.00% margin for the Term Loan subject to a floor of 1.00% or (y) 3.00% margin for the Revolving 
Credit Facility. The Simply Good Foods Company is not a borrower under the Credit Agreement and has not provided a guarantee of the 
Credit Agreement. Simply Good Foods USA, Inc., is the administrative borrower and certain other subsidiary holding companies are co-
borrowers under the Credit Agreement. Each of our domestic subsidiaries that is not a named borrower under the Credit Agreement has 
provided  a  guarantee  on  a  secured  basis.  As  security  for  the  payment  or  performance  of  the  debt  under  the  Credit  Agreement,  the 
borrowers and the guarantors have pledged certain equity interests in their respective subsidiaries and granted the lenders a security interest 
in substantially all of their domestic assets. All guarantors other than Quest Nutrition, LLC are holding companies with no assets other than 
their investments in their respective subsidiaries.

On  March  16,  2018  (the  “Amendment  Date”),  we  entered  into  an  amendment  (the  “Repricing  Amendment”)  to  the  Credit 
Agreement. As a result of the Repricing Amendment, the interest rate on the Term Loan was reduced and, as of the Amendment Date, such 
loans had an interest rate equal to, at our option, either LIBOR plus an applicable margin of 3.50% or a base rate plus an applicable margin 
of  2.50%.  The  Repricing  Amendment  did  not  change  the  interest  rate  on  the  Revolving  Credit  Facility.  The  Revolving  Credit  Facility 
continued to bear interest based upon our consolidated net leverage ratio as of the last financial statements delivered to the administrative 
agent. No additional debt was incurred or any proceeds received by us in connection with the Repricing Amendment. The incremental fees 
paid  to  the  administrative  agent  are  reflected  as  additional  debt  discount  and  are  amortized  over  the  terms  of  the  long-term  financing 
agreements using the effective-interest method.

On November 7, 2019, we entered into a second amendment (the “Incremental Facility Amendment”) to the Credit Agreement to 
increase the principal borrowed on the Term Facility by $460.0 million. The Term Facility together with the incremental borrowing make 
up the Initial Term Loans (as defined in the Incremental Facility Amendment) and as of the Amendment No. 2 Effective Date (as defined 
in  the  Incremental  Facility  Amendment),  the  Initial  Term  Loans  bear  interest  at  a  rate  equal  to,  at  our  option,  either  LIBOR  plus  an 
applicable  margin  of  3.75%  or  a  base  rate  plus  an  applicable  margin  of  2.75%.  The  Incremental  Facility  Amendment  was  executed  to 
partially finance the Quest Acquisition. No amounts under the Term Facility were repaid as a result of the execution of the Incremental 
Facility Amendment.

The  Applicable  Rate  per  annum  applicable  to  the  loans  under  the  Credit  Agreement  Amendment  is,  with  respect  to  any  Initial 
Term Loan that is an ABR Loan (as defined in the Credit Agreement), 2.75% per annum, and with respect to any Initial Term Loan that is 
a Eurodollar Loan, 3.75% per annum. The incremental term loans will mature on the maturity date applicable to the Initial Term Loans, 
which is July 7, 2024.

The  Credit  Agreement  contains  certain  financial  and  other  covenants  that  limit  our  ability  to,  among  other  things,  incur  and/or 
undertake  asset  sales  and  other  dispositions,  liens,  indebtedness,  certain  acquisitions  and  investments,  consolidations,  mergers, 
reorganizations  and  other  fundamental  changes,  payment  of  dividends  and  other  distributions  to  equity  and  warrant  holders,  and 

43

 
 
 
 
 
 
 
prepayments of material subordinated debt, in each case, subject to customary exceptions materially consistent with credit facilities of such 
type and size. The Revolving Credit Facility has a maximum total net leverage ratio equal to or less than 6.00:1.00 contingent on credit 
extensions in excess of 30% of the total amount of commitments available under the Revolving Credit Facility. Any failure to comply with 
the  restrictions  of  the  credit  facilities  may  result  in  an  event  of  default.  We  were  in  compliance  with  all  financial  covenants  as  of 
August 28, 2021 and August 29, 2020, respectively.

As of August 28, 2021, the outstanding balance of the Term Facility was $456.5 million. We are not required to make principal 
payments on the Term Facility over the twelve months following the period ended August 28, 2021. The outstanding balance of the Term 
Facility is due upon its maturity in July 2024. As of August 28, 2021, there were no amounts drawn against the Revolving Credit Facility.

Public Equity Offering

On October 9, 2019, we completed an underwritten public offering of 13,379,205 shares of our common stock at a price to the 
public of $26.35 per share. We paid underwriting discounts and commissions of $0.19 per share resulting in net proceeds to us of $26.16 
per share, or approximately $350.0 million (the “Offering”). We paid $0.8 million for legal, accounting and registrations fees related to the 
Offering. The net proceeds were used to pay a portion of the purchase price and related fees and expenses for the Quest Acquisition.

Quest Acquisition

On August 21, 2019, our wholly-owned subsidiary Simply Good Foods USA, Inc., formerly known as Atkins Nutritionals, Inc. 
(“Simply Good USA”) entered into a Stock and Unit Purchase Agreement (the “Purchase Agreement”) with VMG Voyage Holdings, LLC, 
VMG Tax-Exempt II, L.P., Voyage Employee Holdings, LLC, and other sellers, as defined in the Purchase Agreement, to acquire Quest, a 
healthy  lifestyle  food  company.  On  November  7,  2019,  pursuant  to  the  Purchase  Agreement,  Simply  Good  USA  completed  the  Quest 
Acquisition, for a cash purchase price of approximately $1.0 billion, subject to customary post-closing adjustments.

The  Quest  Acquisition  was  funded  through  a  combination  of  cash,  equity  and  debt  financing.  Total  consideration  paid  on  the 
closing  date  was  $988.9  million.  Cash  sources  of  funding  included  $195.3  million  of  cash  on  hand,  net  proceeds  of  approximately 
$350.0 million from an underwritten public offering of common stock, and $443.6 million in new term loan debt. In the third fiscal quarter 
of 2020, we received a post-closing release from escrow of approximately $2.1 million related to net working capital adjustments, resulting 
in  a  total  net  consideration  paid  of  $986.8  million.  Business  transaction  costs  within  the  Consolidated  Statements  of  Operations  and 
Comprehensive  Income  (Loss)  for  the  fifty-two  weeks  ended  August  29,  2020  was  $27.1  million,  which  included  $14.5  million  of 
transaction advisory fees related to the Quest Acquisition, $3.2 million of banker commitment fees, $6.1 million of non-deferrable debt 
issuance costs related to the incremental term loan, and $3.3 million of other costs, including legal, due diligence, and accounting fees.

Warrants to Purchase Common Stock

As  a  result  of  the  Business  Combination  with  Conyers  Park  Sponsor,  LLC,  we  assumed  13,416,667  public  warrants  and 
6,700,000  Private  Warrants,  exercisable  for  common  stock  of  Simply  Good  Foods.  Refer  to  Note  12,  Stockholders’  Equity  of  the 
Consolidated Financial Statements included in Item 8 of this Report for additional details regarding our public and Private Warrants.

As  of  August  28,  2021,  our  Private  Warrants  to  purchase  6,700,000  shares  of  common  stock  remain  outstanding,  are  held  by 
Conyers  Park  Sponsor,  LLC,  a  related  party,  and  remain  liability-classified.  If  all  Private  Warrants  are  exercised  at  the  $11.50  exercise 
price per warrant, our cash would increase by $77.1 million.

From August 26, 2018 through October 5, 2018, public warrants to purchase an aggregate of 9,866,451 shares of common stock 
were exercised for cash at an exercise price of $11.50 per share, resulting in aggregate gross proceeds of $113.5 million. On October 4, 
2018,  we  delivered  a  notice  for  the  redemption  (the  “Redemption  Notice”)  of  all  of  our  public  warrants  that  remained  unexercised 
immediately  after  November  5,  2018.  Exercises  of  public  warrants  following  the  Redemption  Notice  were  required  to  be  done  on  a 
cashless  basis.  Following  the  Redemption  Notice,  3,499,639  public  warrants  were  exercised  on  a  cashless  basis.  An  aggregate 
of 1,333,848 shares of common stock were issued in connection with these exercises of the public warrants. All remaining public warrants 
were redeemed as of November 5, 2018 for an immaterial amount.

44

 
 
 
 
 
 
 
Cash Flows

The following table sets forth the major sources and uses of cash for the fifty-two weeks ended August 28, 2021 and the fifty-two 
weeks ended August 29, 2020. A discussion regarding the major sources and uses of cash for the fifty-three weeks ended August 31, 2019
can be found under Item 7 of our Annual Report on Form 10-K/A for the fiscal year ended August 29, 2020, filed with the SEC on June 
30, 2021.

(In thousands)

Net cash provided by operating activities

Net cash used in investing activities

Net cash (used in) provided by financing activities

52-Weeks Ended

52-Weeks Ended

August 28, 2021

August 29, 2020

$ 

$ 

$ 

132,089  $ 

(2,506)  $ 

(150,049)  $ 

58,921 

(983,994) 

754,652 

Operating  activities.  Our  net  cash  provided  by  operating  activities  increased $73.2  million  to  $132.1  million  for  the  fifty-two 
weeks ended August 28, 2021 compared to $58.9 million for the fifty-two weeks ended August 29, 2020. The increase in cash provided by 
operating  activities  was  primarily  attributable  to  higher  operating  income  driven  by  (i)  the  Quest®  brand  sales  volume  growth,  which 
increased  our  North  America  net  sales  by  20.4%  due  to  Quest’s  full-year  inclusion  in  our  results  of  operations  in  fiscal  year  2021  as 
compared to Quest’s partial inclusion in our results of operations in the prior fiscal year due to the timing of the Quest Acquisition as well 
as post-acquisition Quest brand sales volume growth and (ii) significant reductions in cash outlays and changes in working capital related 
to the Quest Acquisition, including decreased business transaction costs of $27.1 million and decreased integration costs of $7.8 million in 
the  fifty-two  weeks  ended  August  28,  2021  as  compared  to  the  fifty-two  weeks  ended  August  29,  2020.  Additionally,  in  the  fifty-two 
weeks  ended  August  28,  2021  we  received  $5.0  million  related  to  a  gain  on  legal  settlement  and  reduced  our  cash  paid  for  interest  by 
$2.2  million  as  compared  to  the  fifty-two  weeks  ended  August  29,  2020  due  to  significant  principal  payments  made  to  reduce  the 
outstanding  balance  of  the  Term  Facility,  as  discussed  in  Financing  Activities  below.  These  increases  in  cash  provided  by  operating 
activities  were  partially  offset  by  (i)  increased  cash  paid  for  taxes  of  $27.7  million  in  the  fifty-two  weeks  ended  August  28,  2021  as 
compared to the fifty-two weeks ended August 29, 2020 and (ii) an increase in $5.7 million cash payments made for restructuring-related 
costs,  predominately  composed  of  termination  benefits  and  severance  payments,  in  the  fifty-two  weeks  ended  August  28,  2021  as 
compared to the fifty-two weeks ended August 29, 2020. 

Investing activities. Our net cash used in investing activities decreased to $2.5 million for the fifty-two weeks ended August 28, 
2021 compared to $984.0 million of net cash used in investing activities for the fifty-two weeks ended August 29, 2020. Our net cash used 
in  investing  activities  for  the  fifty-two  weeks  ended  August  28,  2021  primarily  comprised  $5.9  million  of  purchases  of  property  and 
equipment and the issuance of a $1.6 million note receivable, which was partially offset by the $5.8 million of cash proceeds received from 
the SimplyProtein Sale. The $984.0 million of net cash used in investing activities for the fifty-two weeks ended August 29, 2020 primarily 
comprised the cash paid for the Quest Acquisition of $982.1 million, net of cash acquired.

Financing activities. Our net cash used in financing activities was $150.0 million for the fifty-two weeks ended August 28, 2021
compared to net cash provided by financing activities of $754.7 million for the fifty-two weeks ended August 29, 2020. Net cash used in 
financing activities for the fifty-two weeks ended August 28, 2021 primarily consisted of $150.0 million in principal payments on the Term 
Facility, an increase of $100.0 million compared to the prior year. Our net cash provided by financing activities for the fifty-two weeks 
ended August 29, 2020 included gross proceeds of $352.5 million from the Offering offset by issuance costs of $3.3 million, proceeds of 
$460.0 million from the Term Facility borrowing related to the Incremental Facility Amendment offset by issuance costs of $8.2 million, 
and $25.0 million of proceeds from the borrowing under the Revolving Credit Facility. The cash provided by financing activities for the 
fifty-two  weeks  ended  August  29,  2020  was  offset  by  $50.0  million  of  principal  payments  on  the  Term  Facility  and  $25.0  million  of 
repayments of the Revolving Credit Facility.

45

 
Critical Accounting Policies, Judgments and Estimates

General

Our consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the U.S. 
While the majority of our revenue, expenses, assets and liabilities are not based on estimates, there are certain accounting principles that 
require  management  to  make  estimates  regarding  matters  that  are  uncertain  and  susceptible  to  change.  Critical  accounting  policies  are 
defined  as  those  policies  that  are  reflective  of  significant  judgments,  estimates  and  uncertainties,  which  could  potentially  result  in 
materially different results under different assumptions and conditions. Management regularly reviews the estimates and assumptions used 
in the preparation of the financial statements for reasonableness and adequacy. Our significant accounting policies are discussed in Note 2, 
Summary of Significant Accounting Policies, of our Consolidated Financial Statements in this filing; however, the following discussion 
pertains  to  accounting  policies  we  believe  are  most  critical  to  the  portrayal  of  its  financial  condition  and  results  of  operations  and  that 
require significant, difficult, subjective or complex judgments. Other companies in similar businesses may use different estimation policies 
and methodologies, which may affect the comparability of our financial condition, results of operations and cash flows to those of other 
companies.

Revenue Recognition

We  recognize  revenue  when  performance  obligations  under  the  terms  of  a  contract  with  its  customer  are  satisfied.  We  have 
determined that fulfilling and delivering products is a single performance obligation. Revenue is recognized at the point in time when we 
have satisfied our performance obligation and the customer has obtained control of the products. This generally occurs when the product is 
delivered to or picked up by our customer based on applicable shipping terms, which is typically within 30 days.

Revenue is measured as the amount of consideration expected to be received in exchange for fulfilled product orders, including 
estimates  of  variable  consideration.  The  most  common  forms  of  variable  consideration  include  trade  promotions,  such  as  consumer 
incentives,  coupon  redemptions  and  other  marketing  activities,  allowances  for  unsaleable  product,  and  any  additional  amounts  where  a 
distinct  good  or  service  cannot  be  identified  or  the  value  cannot  be  reasonably  estimated.  Estimates  of  variable  consideration  are  made 
using various information including historical data on performance of similar trade promotional activities, market data from IRI, and our 
best estimate of current activity. Revisions can include changes for consideration paid to customers that lack sufficient evidence to support 
a  distinct  good  or  service  assertion,  or  for  which  a  reasonably  estimable  fair  value  cannot  be  determined,  primarily  related  to  our 
assessments  of  cooperative  advertising  programs.  We  review  these  estimates  regularly  and  makes  revisions  as  necessary.  Uncertainties 
related to the estimate of variable consideration are resolved in a short time frame and do not require any additional constraint on variable 
consideration. Adjustments to variable consideration have historically been insignificant.

Although some payment terms may be longer, the majority of our payment terms are less than 60 days. As a result, we do not 

have any material significant payments terms as payment is received shortly after the time of sale.

While our revenue recognition does not involve significant judgment, it represents a key accounting policy.

Trade Promotions

We offer trade promotions through various programs to customers and consumers. Trade promotions include discounts, rebates, 
slotting  and  other  marketing  activities.  Trade  promotions  are  recorded  as  a  reduction  to  net  sales  with  a  corresponding  reduction  to 
accounts receivable at the time of revenue recognition for the underlying sale. The recognition of trade promotions requires management to 
make  estimates  regarding  the  volume  of  incentive  that  will  be  redeemed  and  their  total  cost.  These  estimates  are  made  using  various 
information including historical data on performance of similar trade promotional activities, market data from IRI, and the Company’s best 
estimates of current activity. Our consolidated financial statements could be materially affected if the actual promotion rates are different 
from the estimated rates.

As  of  August  28,  2021  and  August  29,  2020,  the  allowance  for  trade  promotions  was  $22.3  million  and  $25.2  million, 
respectively.  Differences  between  estimated  expense  and  actual  redemptions  are  recognized  as  a  change  in  management  estimate  in  a 
subsequent period. These differences have historically been insignificant.

Business Combination

On  November  7,  2019,  pursuant  to  the  Purchase  Agreement,  we  completed  the  Quest  Acquisition  for  a  cash  purchase  price  of 
approximately $1.0 billion, subject to customary post-closing adjustments. The Quest Acquisition was accounted for using the acquisition 
method  of  accounting  prescribed  by  Accounting  Standards  Codification  (“ASC”)  Topic  805,  Business  Combinations  (“ASC  805”), 
whereby the results of operations, including the revenues and earnings of Quest, are included in the financial statements from the date of 
acquisition. Additionally, assets acquired and liabilities assumed were recognized at their fair values based on widely accepted valuation 

46

 
 
 
 
 
 
 
 
techniques  in  accordance  with  ASC  Topic  820,  Fair  Value  Measurements,  as  of  the  closing  date.  Significant  judgment  is  required  to 
determine  the  fair  value  of  certain  tangible  and  intangible  assets.  The  process  for  estimating  fair  values  requires  the  use  of  significant 
estimates,  assumptions  and  judgments,  including  determining  the  timing  and  estimates  of  future  cash  flows  and  developing  appropriate 
discount  rates.  ASC  805  establishes  a  measurement  period  to  provide  companies  with  a  reasonable  amount  of  time  to  obtain  the 
information  necessary  to  identify  and  measure  various  items  in  a  business  combination  and  cannot  extend  beyond  one  year  from  the 
acquisition date. We completed our final fair value determination of the assets acquired and liabilities assumed in the Quest Acquisition 
during the first quarter of fiscal 2021. Measurement period adjustments were recognized in the reporting period in which the adjustments 
were determined and calculated as if the accounting had been completed at the acquisition date.

Goodwill and Other Intangible Assets

Goodwill and indefinite-lived intangible assets are not amortized, but instead are tested for impairment at least annually, or more 
frequently if indicators of impairment exist. We perform our goodwill impairment assessment for each reporting unit that has goodwill, 
which  for  fiscal  years  2021  and  2020  consists  of  both  of  our  operating  segments,  Atkins  and  Quest.  In  fiscal  year  2019,  we  had  one 
operating segment, Atkins. Our brands and trademarks comprise our indefinite-lived intangibles. We conduct our annual impairment tests 
at  the  beginning  of  the  fourth  fiscal  quarter.  The  process  of  evaluating  goodwill  and  indefinite-lived  intangibles  for  impairment  is 
subjective and requires significant judgment at many points during the analysis.

We assess goodwill and indefinite-lived intangible assets using either a qualitative or quantitative approach to determine whether 
it is more likely than not that the fair values of the reporting units or indefinite-lived intangible assets are less than their carrying amounts. 
The qualitative assessment evaluates factors including macro-economic conditions, industry-specific and company-specific considerations, 
legal  and  regulatory  environments,  and  historical  performance.  If  we  determine  that  it  is  more  likely  than  not  that  the  fair  value  of  a 
reporting unit or an indefinite-lived intangible asset is less than its carrying value, a quantitative assessment is performed. Otherwise, no 
further assessment is required. The quantitative approach compares the estimated fair value of the reporting unit, including goodwill, or the 
indefinite-lived  intangible  asset  to  its  carrying  amount.  The  material  inputs  and  assumptions  underlying  the  quantitative  assessments  of 
goodwill and intangible impairment are based on operational forecasts derived from expectations of future operating performance, which 
require considerable management judgment regarding matters that are uncertain and susceptible to change. Impairment is indicated if the 
estimated fair value of the reporting unit or indefinite-lived intangible asset is less than the carrying amount, and an impairment charge is 
recognized for the differential.

For  fiscal  year  2021,  we  performed  qualitative  assessments  of  goodwill  and  indefinite-lived  intangible  assets.  The  qualitative 
assessments  did  not  identify  indicators  of  impairment,  and  it  was  determined  that  it  was  more  likely  than  not  each  reporting  unit  and 
indefinite-lived intangible had fair values in excess of their carrying values. Accordingly, no further impairment assessment was necessary, 
and  no  impairment  charges  related  to  goodwill  or  indefinite-lived  intangibles  were  recognized  in  the  fifty-two  weeks  ended  August  28, 
2021. Additionally, we determined there was not a material risk for future possible impairments as of the date of the assessment.

For  fiscal  year  2020,  we  elected  to  bypass  the  qualitative  assessment  and  proceed  directly  to  performing  the  first  step  of  the 
quantitative goodwill impairment assessment for each reporting unit. We performed the first step of the quantitative goodwill impairment 
assessment by comparing the fair value of each of our reporting units, Atkins and Quest, to its carrying amount, including goodwill. The 
estimated fair values of the Atkins and Quest reporting units substantially exceeded their carrying values. We determined neither reporting 
unit was impaired, therefore, no impairment charges related to goodwill were recorded in the fifty-two weeks ended August 29, 2020.

Additionally, for fiscal year 2020, we elected to qualitatively assess for impairment the indefinite-lived intangible related to our 
Quest  brand  and  trademark.  The  qualitative  assessment  indicated  that  it  was  more  likely  than  not  that  the  Quest  brand  and  trademark 
indefinite-lived intangible’s fair value exceeded its carrying amount, and as a result we did not perform a quantitative assessment. For our 
indefinite-lived brand and trademark intangible related to our Atkins brand, we elected to bypass the qualitative assessment and proceed 
directly to performing the quantitative impairment assessment. The estimated fair value of the Atkins brand and trademark indefinite-lived 
intangible  substantially  exceeded  its  carrying  value.  During  the  fourth  quarter  of  fiscal  2020,  we  determined  there  were  indicators  of 
impairment  related  to  the  SimplyProtein  brand  intangible  asset,  including  but  not  limited  to  an  offer  to  sell  the  SimplyProtein  brand. 
Therefore, we performed a quantitative assessment of our brand intangible asset, which indicated the fair value did not exceed the carrying 
value, resulting in a loss on impairment of $3.0 million in the fifty-two weeks ended August 29, 2020.

For fiscal year 2019, we elected to perform quantitative assessments of goodwill for the Atkins reporting unit and our indefinite-
lived intangible assets, and the estimated fair values substantially exceeded their carrying values. We determined neither reporting unit was 
impaired,  therefore,  no  impairment  charges  related  to  goodwill  or  indefinite-lived  intangibles  were  recognized  in  the  fifty-three  weeks 
ended August 31, 2019.

We  also  have  intangible  assets  that  have  determinable  useful  lives,  consisting  primarily  of  customer  relationships,  proprietary 
recipes and formulas, licensing agreements, and software and website development costs. Costs of these finite-lived intangible assets are 
amortized on a straight-line basis over their estimated useful lives. Finite-lived intangible assets are tested for impairment when events or 

47

 
 
 
 
 
 
 
circumstances indicated that the carrying amount may not be recoverable. For the fiscal years ended August 28, 2021, August 29, 2020 and 
August  31,  2019,  we  did  not  identify  indicators  of  impairment  related  to  our  finite-lived  intangible  assets,  and  as  such  there  were  no 
impairments  recorded  related  to  finite-lived  intangible  assets.  We  also  determined  that  there  was  no  material  risk  for  future  possible 
intangible impairments related to our finite-lived intangible assets as of the dates of the assessments.

Income Taxes

We  are  subject  to  income  taxes  in  the  United  States  and  numerous  other  jurisdictions.  Significant  judgment  is  required  in 
determining our provision for income tax, including evaluating uncertainties in the application of accounting principles and complex tax 
laws. 

Income  taxes  include  federal,  state  and  foreign  taxes  currently  payable  and  deferred  taxes  arising  from  temporary  differences 
between income for financial reporting and income tax purposes. Deferred tax assets and liabilities are determined based on the differences 
between the financial statement balances and the tax bases of assets and liabilities using enacted tax rates in effect for the year in which the 
differences are expected to reverse. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the 
year  that  includes  the  enactment  date.  Valuation  allowances  are  established  when  necessary  to  reduce  deferred  tax  assets  to  amounts 
expected to be realized. Significant management judgment is required in determining the effective tax rate, evaluating tax positions and 
determining the net realizable value of deferred tax assets.

Warrant Liability

We  account  for  our  Private  Warrants  as  a  derivative  warrant  liability  in  accordance  with  ASC  Topic  815-40,  Derivatives  and 
Hedging:  Contracts  in  Entity’s  Own  Equity.  Accordingly,  we  recognize  the  Private  Warrants  as  a  liability  at  fair  value  and  adjust  the 
Private Warrants to fair value at each reporting period through other income. We utilize the Black-Scholes option-pricing valuation model 
(“Black-Scholes model”) to estimate the fair value of the Private Warrants at each reporting date. 

The application of the Black-Scholes model utilizes significant assumptions, including expected volatility, the determination of 
which requires significant judgment. In order to determine the most accurate measure of this volatility, we measured expected volatility 
based on several inputs, including considering a peer group of publicly traded companies, Simply Good Foods’ implied volatility based on 
traded  options,  the  implied  volatility  of  comparable  warrants,  and  the  implied  volatility  of  any  outstanding  public  warrants  during  the 
periods  they  were  outstanding.  As  a  result  of  the  unobservable  inputs  that  were  used  to  determine  the  expected  volatility  of  the  Private 
Warrants,  the  fair  value  measurement  of  these  warrants  reflects  a  Level  3  measurement  within  the  fair  value  measurement  hierarchy. 
Historically,  expected  volatility  has  been  a  key  assumption  or  input  to  the  valuation  of  the  Private  Warrants.  However,  as  the  Private 
Warrants approach their expiration, changes in the expected volatility assumption have less impact on the Black-Scholes model valuation. 
As of August 28, 2021, changes in the expected volatility assumption of 10% insignificantly affected the estimated fair value of the Private 
Warrants.

New Accounting Pronouncements

Refer  to  Note  2,  Summary  of  Significant  Accounting  Policies,  of  our  Consolidated  Financial  Statements  in  this  Report  for 

information regarding recently issued accounting standards.

48

 
 
 
 
 
Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

Our future income, cash flows and fair values relevant to financial instruments are dependent upon prevalent market interest rates. 

Market risk refers to the risk of loss from adverse changes in market prices and interest rates.

COVID-19.  The  current  COVID-19  outbreak  situation  remains  dynamic  and  subject  to  rapid  and  possibly  material  change 
including,  but  not  limited  to,  changes  that  may  materially  affect  the  operations  of  our  customers  and  supply  chain  partners,  which 
ultimately could result in material negative effects on our business and results of operations. Refer to Item 1A, Risk Factors, for additional 
discussion of our risks associated with pandemics, epidemics or disease outbreaks, such as COVID-19.

Interest rate risk. We are subject to interest rate risk in connection with borrowing based on a variable interest rate. Derivative 
financial instruments, such as interest rate swap agreements and interest rate cap agreements, may be used for the purpose of managing 
fluctuating interest rate exposures that exist from our variable rate debt obligations that are expected to remain outstanding. Interest rate 
changes  do  not  affect  the  market  value  of  such  debt,  but  could  affect  the  amount  of  our  interest  payments,  and  accordingly,  our  future 
earnings  and  cash  flows,  assuming  other  factors  are  held  constant.  Assuming  average  variable  rate  debt  levels  during  the  year,  a  1% 
increase in interest rates would have increased interest expense by approximately $5.3 million for the fifty-two weeks ended August 28, 
2021.

Foreign currency risk. We are exposed to changes in currency rates as a result of investments in foreign operations and revenue 
generated  in  currencies  other  than  the  U.S.  Dollar.  Revenue  and  profit  generated  by  international  operations  will  increase  or  decrease 
compared to prior periods as a result of changes in foreign currency exchange rates. Historically, our foreign currency risk has primarily 
related  to  our  operations  in  Canada,  which  were  largely  related  to  the  SimplyProtein  brand.  With  the  SimplyProtein  Sale  in  September 
2020  as  well  as  the  restructuring-related  business  activities  in  Europe,  we  have  mitigated  some  of  our  risk  of  exposure  to  changes  in 
foreign currency rates.

Inflation. While inflation may affect our revenue and cost of services and products, we believe the effects of inflation, if any, on 
our results of operations and financial condition during the fifty-two weeks ended August 28, 2021 have not been significant. However, 
there can be no assurance that results of operations and financial condition will not be materially affected by inflation in the future.

Supply chain. We are exposed to risks associated with changes in the costs of our raw materials as well as changes to our supply 
and distribution costs. We expect higher raw material and freight costs in fiscal year 2022. As a result, in June 2021, management notified 
our customers of our plans to institute a price increase effective in September 2021, the first month of our fiscal year 2022. Management 
believes the price increase and productivity initiatives will enable us to continue to invest in projects that drive growth. However, there can 
be no assurance that the price increase will fully offset the effects of higher raw material and freight costs on our results of operations and 
financial  condition.  We  have  also  begun  to  see  logistics  challenges,  which  we  believe  have  contributed  to  lower  retail  and  e-commerce 
sales of our products due to out-of-stock situations, delayed recognition of sales and higher than historical inventory levels. In addition, we 
could experience additional lost sale opportunities at our retail and e-commerce customers if our products are not available for purchase as 
a  result  of  disruptions  in  our  supply  chain  relating  to  an  inability  to  obtain  ingredients  or  packaging,  labor  challenges  at  our  logistics 
providers or our contract manufacturers, or if our customers experience delays in stocking our products. Refer to Item 1A, Risk Factors, for 
additional discussion of our risks associated with the costs of our raw materials, such as our core ingredients and packaging, and our supply 
chain.

49

 
Item 8. Financial Statements and Supplementary Data.

 TABLE OF CONTENTS

Index to the Financial Statements

Reports of Independent Registered Public Accounting Firms

Consolidated Balance Sheets

Consolidated Statements of Operations and Comprehensive Income (Loss)

Consolidated Statements of Cash Flows

Consolidated Statements of Stockholders’ Equity

Notes to Consolidated Financial Statements

Note 1.

Note 2.

Note 3.

Note 4.

Note 5.

Note 6.

Note 7.

Note 8.

Note 9.

Note 10.

Note 11.

Note 12.

Note 13.

Note 14.

Note 15.

Note 16.

Note 17.

Nature of Operations and Principles of Consolidation

Summary of Significant Accounting Policies

Business Combination

Property and Equipment, Net

Goodwill and Intangibles

Accrued Expenses and Other Current Liabilities

Long-Term Debt and Line of Credit

Fair Value of Financial Instruments

Income Taxes

Leases

Commitments and Contingencies

Stockholder’s Equity

Earnings Per Share

Omnibus Incentive Plan

Related Party Transactions

Segment and Customer Information

Restructuring and Related Charges

Page

51

53

54

55

57

58

59

64

66

67

69

69

70

71

74

76

76

77

78

81

81

82

50

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of The Simply Good Foods Company

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of The Simply Good Foods Company and subsidiaries (the "Company") as 
of  August  28,  2021  and  August  29,  2020,  the  related  consolidated  statements  of  operations  and  comprehensive  income,  stockholders’ 
equity, and cash flows, for the fifty-two week periods ended August 28, 2021 and August 29, 2020, and the fifty-three week period ended 
August  31,  2019,  and  the  related  notes  (collectively  referred  to  as  the  "financial  statements").  In  our  opinion,  the  financial  statements 
present fairly, in all material respects, the financial position of the Company as of August 28, 2021 and August 29, 2020, and the results of 
its operations and its cash flows for each of the three years in the period ended August 28, 2021, in conformity with accounting principles 
generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the 
Company's internal control over financial reporting as of August 28, 2021, based on criteria established in Internal Control — Integrated 
Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated October 26, 
2021, expressed an unqualified opinion on the Company's internal control over financial reporting.

Basis for Opinion

These  financial  statements  are  the  responsibility  of  the  Company's  management.  Our  responsibility  is  to  express  an  opinion  on  the 
Company's financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be 
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the 
Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our 
audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or 
fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the 
amounts  and  disclosures  in  the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant 
estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the  financial  statements.  We  believe  that  our  audits 
provide a reasonable basis for our opinion.

Critical Audit Matter

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current-period  audit  of  the  financial  statements  that  was 
communicated or required to be communicated to the audit committee and that (1) relates to accounts or disclosures that are material to the 
financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit 
matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by communicating the critical 
audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Trade Promotions — Refer to Note 2 to the financial statements

Critical Audit Matter Description

The  Company  offers  trade  promotions  through  various  programs  to  customers  and  consumers.  Trade  promotions  include  discounts, 
rebates, slotting, and other marketing activities. Trade promotions are recorded as a reduction to net sales with a corresponding reduction to 
accounts receivable at the time of revenue recognition for the underlying sale. The recognition of trade promotions requires the Company 
to make estimates regarding the volume of incentives that will be redeemed and their total costs. These estimates are made using various 
information including historical data on performance of similar trade promotional activities, current market data, and the Company's best 
estimates  of  current  activity.  As  of  August  28,  2021,  the  allowance  for  trade  promotions  balance,  which  is  recorded  as  a  reduction  to 
accounts receivable, was approximately $22.3 million.

Given the subjectivity of estimating the expected promotional claims and the volume of trade promotions, performing audit procedures to 
evaluate  whether  the  allowance  for  trade  promotion  balance  is  appropriately  recorded  as  of  August  28,  2021,  required  a  high  degree  of 
auditor judgment and an increased extent of effort.

51

How the Critical Audit Matter Was Addressed in the Audit

Our auditing procedures related to the allowance for trade promotion balance included the following, among others:

•

For a selection of allowances for trade promotion balances recorded as of August 28, 2021, we:

◦
◦

◦

Confirmed contract terms directly with the customer.
Agreed  contract  terms  from  the  accounting  records  to  the  promotion  agreement  with  the  customer  and  verified  the 
promotion period was prior to August 29, 2021.
For  a  selection  of  those  allowances  for  trade  promotion  balances  based  on  volume  estimates,  we  evaluated  the 
appropriateness  of  those  estimates  using  historical  data  on  performance  of  similar  trade  promotional  activities,  third-
party data, and subsequent customer activity.

• We evaluated management’s ability to estimate promotional claims incurred, but not yet received for potential management bias 

•

by comparing historical promotional claims received to management’s estimates of the claims to be received.
For  a  selection  of  customer  promotional  claims  presented  or  resolved  after  August  28,  2021,  we  compared  that  amount  to  the 
August 28, 2021 allowance for promotion balance and traced presented or resolved deduction to a properly recorded sale.

/s/ Deloitte & Touche LLP 

Denver, Colorado
October 26, 2021

We have served as the Company’s auditor since 2019.

52

The Simply Good Foods Company and Subsidiaries
Consolidated Balance Sheets
(In thousands, except share data)

Assets

Current assets:

Cash

Accounts receivable, net

Inventories

Prepaid expenses

Other current assets

Total current assets

Long-term assets:

Property and equipment, net

Intangible assets, net
Goodwill

Other long-term assets

Total assets

Liabilities and stockholders’ equity

Current liabilities:

Accounts payable

Accrued interest

Accrued expenses and other current liabilities

Current maturities of long-term debt

Total current liabilities

Long-term liabilities:

Long-term debt, less current maturities

Deferred income taxes

Warrant liability

Other long-term liabilities

Total liabilities

See commitments and contingencies (Note 11)

Stockholders’ equity:

August 28, 2021

August 29, 2020

$ 

75,345  $ 

111,456 

97,269 

4,902 

9,694 

298,666 

16,584 

1,139,041 
543,134 

54,792 

95,847 

89,740 

59,085 

3,644 

11,947 

260,263 

11,850 

1,158,768 

544,774 

32,790 

$ 

2,052,217  $ 

2,008,445 

$ 

59,713  $ 

60 

53,606 

285 

113,664 

451,269 

93,755 

159,835 

44,890 

863,413 

32,240 

960 

38,007 

271 

71,478 

596,879 

84,352 

93,638 

22,765 

869,112 

Preferred stock, $0.01 par value, 100,000,000 shares authorized, none issued 

— 

— 

Common stock, $0.01 par value, 600,000,000 shares authorized, 95,882,908 and 95,751,845 issued at 
August 28, 2021 and August 29, 2020, respectively

Treasury stock, 98,234 shares at cost at August 28, 2021 and August 29, 2020

Additional paid-in-capital

Retained earnings

Accumulated other comprehensive loss

Total stockholders’ equity

Total liabilities and stockholders’ equity

959 

(2,145) 

1,085,001 

105,807 

(818) 

1,188,804 

$ 

2,052,217  $ 

958 

(2,145) 

1,076,472 

64,927 

(879) 

1,139,333 

2,008,445 

See accompanying Notes to the Consolidated Financial Statements

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Operations and Comprehensive Income (Loss)
(In thousands, except share and per share data)

Net sales

Cost of goods sold

Gross profit

Operating expenses:

Selling and marketing

General and administrative

Depreciation and amortization

Business transaction costs

Loss on impairment

Loss in fair value change of contingent consideration – TRA liability

Total operating expenses

Income from operations

Other income (expense):

Interest income

Interest expense

(Loss) gain in fair value change of warrant liability

Gain on legal settlement

Gain on settlement of TRA liability

(Loss) gain on foreign currency transactions

Other (expense) income

Total other (expense) income

Income (loss) before income taxes

Income tax expense

Net income (loss)

Other comprehensive income (loss):

Foreign currency translation adjustments

Comprehensive income (loss)

Earnings (loss) per share:

Basic

Diluted

Weighted average shares outstanding:

Basic

Diluted

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

August 28, 2021

August 29, 2020

August 31, 2019

$ 

1,005,613  $ 

816,641  $ 

595,847 

409,766 

112,928 

106,181 

16,982 

— 

— 

— 

236,091 

492,313 

324,328 

94,469 

106,251 

15,259 

27,125 

3,000 

— 

246,104 

523,758 

306,075 

217,683 

67,694 

62,180 

7,496 

7,107 

— 

533 

145,010 

173,675 

78,224 

72,673 

84 

(31,557) 

(66,197) 

5,000 

— 

(5) 

(140) 

(92,815) 

80,860 

39,980 

1,516 

(32,813) 

30,938 

— 

— 

658 

441 

740 

78,964 

13,326 

40,880  $ 

65,638  $ 

3,826 

(13,627) 

(72,673) 

— 

1,534 

(452) 

196 

(81,196) 

(8,523) 

16,711 

(25,234) 

61 

(43) 

40,941  $ 

65,595  $ 

(38) 

(25,272) 

0.43  $ 

0.42  $ 

0.70  $ 

0.35  $ 

(0.31) 

(0.31) 

95,743,413 

97,365,598 

93,968,953 

98,343,722 

80,734,091 

80,734,091 

$ 

$ 

$ 

$ 

See accompanying Notes to the Consolidated Financial Statements

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Cash Flows
(In thousands)

52-Weeks Ended
August 28, 2021

52-Weeks Ended
August 29, 2020

53-Weeks Ended
August 31, 2019

$ 

40,880  $ 

65,638  $ 

(25,234) 

Operating activities
Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by operating 
activities:

Depreciation and amortization
Amortization of deferred financing costs and debt discount
Stock compensation expense
Loss on impairment
Loss (gain) in fair value change of warrant liability
Estimated credit losses
Loss in fair value change of contingent consideration – TRA liability
Gain on settlement of TRA liability
Unrealized loss (gain) on foreign currency transactions
Deferred income taxes
Loss on disposal of property and equipment
Amortization of operating lease right-of-use asset
Loss on operating lease right-of-use asset impairment
Gain on lease termination
Other
Changes in operating assets and liabilities, net of acquisition:

Accounts receivable, net
Inventories
Prepaid expenses
Other current assets
Accounts payable
Accrued interest
Accrued expenses and other current liabilities
Other

Net cash provided by operating activities
Investing activities

Purchases of property and equipment
Issuance of note receivable
Proceeds from note receivable
Acquisition of business, net of cash acquired
Proceeds from sale of business
Investments in intangible assets and other assets

Net cash used in investing activities
Financing activities

Proceeds from option exercises
Cash received from warrant exercises
Tax payments related to issuance of restricted stock units
Proceeds from issuance of common stock
Equity issuance costs
Repurchase of common stock
Payments on finance lease obligations
Principal payments of long-term debt
Repayments of Revolving Credit Facility
Proceeds from issuance of long-term debt
Proceeds from Revolving Credit Facility
Deferred financing costs
Settlement of TRA liability

Net cash (used in) provided by financing activities

Net (decrease) increase in cash
Effect of exchange rate on cash
Cash at beginning of period
Cash at end of period

18,174 
4,636 
8,265 
— 
66,197 
1,114 
— 
— 
5 
9,403 
— 
5,051 
686 
(156) 
(16) 

(22,284) 
(39,349) 
(1,202) 
2,322 
25,923 
(900) 
15,423 
(2,083) 
132,089 

(5,911) 
(1,600) 
— 
— 
5,800 
(795) 
(2,506) 

700 
— 
(435) 
— 
— 
— 
(314) 
(150,000) 
— 
— 
— 
— 
— 
(150,049) 

16,007 
3,508 
7,636 
3,000 
(30,938) 
— 
— 
— 
(658) 
8,216 
— 
3,848 
— 
— 
(389) 

(18,288) 
23,880 
680 
(5,022) 
(8,736) 
(733) 
(5,572) 
(3,156) 
58,921 

(1,736) 
(500) 
1,250 
(982,075) 
— 
(933) 
(983,994) 

4,206 
— 
(191) 
352,542 
(3,323) 
— 
(374) 
(50,000) 
(25,000) 
460,000 
25,000 
(8,208) 
— 
754,652 

7,644 
1,352 
5,501 
— 
72,673 
— 
533 
(1,534) 
452 
10,869 
6 
— 
— 
— 
— 

(8,360) 
(8,178) 
(824) 
(2,155) 
4,734 
1,111 
14,378 
74 
73,042 

(1,037) 
(750) 
— 
— 
— 
— 
(1,787) 

706 
113,464 
(181) 
— 
— 
(2,145) 
— 
(2,000) 
— 
— 
— 
— 
(26,468) 
83,376 

154,631 
(261) 
111,971 
266,341 

(20,466) 
(36) 
95,847 
75,345  $ 

(170,421) 
(73) 
266,341 
95,847  $ 

$ 

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Supplemental disclosures of cash flow information

Cash paid for interest

Cash paid for taxes

Non-cash investing and financing transactions

Non-cash proceeds from sale of business

Operating lease right-of-use assets recognized at ASU No 2016-02 transition

Finance lease right-of-use assets recognized at ASU No 2016-02 transition

Operating lease right-of-use assets recognized after ASU No 2016-02 transition

Non-cash additions to property and equipment

Non-cash additions to intangible assets and other assets

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

August 28, 2021

August 29, 2020

August 31, 2019

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

27,821  $ 

32,190  $ 

3,000  $ 

—  $ 

—  $ 

26,222  $ 

1,203  $ 

218  $ 

30,038  $ 

4,530  $ 

11,164 

7,451 

—  $ 

5,102  $ 

1,185  $ 

3,554  $ 

—  $ 

—  $ 

— 

— 

— 

— 

— 

— 

See accompanying Notes to the Consolidated Financial Statements

56

The Simply Good Foods Company and Subsidiaries
Consolidated Statements of Stockholders’ Equity
(In thousands, except share data)

Common Stock

Treasury Stock

Shares

Amount

Shares

Amount

Additional 
Paid in Capital

Retained Earnings
(Accumulated 
Deficit)

Accumulated 
Other 
Comprehensive 
Income (Loss)

Total

Balance, August 25, 2018

  70,605,675  $ 

706 

—  $ 

—  $ 

596,364  $ 

24,523  $ 

(798)  $ 

620,795 

Net income

Stock-based compensation

Foreign currency translation 
adjustments

Repurchase of common stock

Shares issued upon vesting of 
restricted stock units

Exercise of options to 
purchase common stock

— 

— 

— 

— 

80,293 

87,017 

— 

— 

— 

— 

1 

1 

Warrant conversion

  11,200,299 

112 

— 

— 

— 

— 

— 

— 

  98,234 

(2,145) 

— 

— 

— 

— 

— 

— 

— 

5,501 

— 

— 

(182) 

705 

113,352 

(25,234) 

— 

— 

— 

— 

— 

— 

— 

— 

(38) 

— 

— 

— 

— 

(25,234) 

5,501 

(38) 

(2,145) 

(181) 

706 

113,464 

Balance, August 31, 2019

  81,973,284  $ 

820 

  98,234  $  (2,145)  $ 

715,740  $ 

(711)  $ 

(836)  $ 

712,868 

Net loss

Stock-based compensation

Foreign currency translation 
adjustments

— 

— 

— 

Public equity offering

  13,379,205 

Shares issued upon vesting of 
restricted stock units

Exercise of options to 
purchase common stock

58,974 

340,382 

— 

— 

— 

134 

1 

3 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

7,636 

— 

349,085 

(192) 

4,203 

65,638 

— 

— 

— 

— 

— 

— 

— 

(43) 

— 

— 

— 

65,638 

7,636 

(43) 

349,219 

(191) 

4,206 

Balance, August 29, 2020

  95,751,845  $ 

958 

  98,234  $  (2,145)  $ 

1,076,472  $ 

64,927  $ 

(879)  $  1,139,333 

Net income

Stock-based compensation

Foreign currency translation 
adjustments

Shares issued upon vesting of 
restricted stock units

Exercise of options to 
purchase common stock

— 

— 

— 

72,755 

58,308 

— 

— 

— 

1 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

8,265 

— 

(436) 

700 

40,880 

— 

— 

— 

— 

— 

— 

61 

— 

— 

40,880 

8,265 

61 

(435) 

700 

Balance, August 28, 2021

  95,882,908  $ 

959 

  98,234  $  (2,145)  $ 

1,085,001  $ 

105,807  $ 

(818)  $  1,188,804 

See accompanying Notes to the Consolidated Financial Statements

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
(In thousands, except for share and per share data)

1. Nature of Operations and Principles of Consolidation 

Description of Business

The Simply Good Foods Company (“Simply Good Foods” or the “Company”) was formed by Conyers Park Acquisition Corp. 
(“Conyers  Park”)  on  March  30,  2017.  On  April  10,  2017,  Conyers  Park  and  NCP-ATK  Holdings,  Inc.,  among  others,  entered  into  a 
definitive merger agreement (the “Merger Agreement”), pursuant to which on July 7, 2017, Conyers Park merged into Simply Good Foods 
and as a result acquired the companies which conducted the Atkins® brand business (the “Business Combination”). The common stock of 
Simply Good Foods is listed on the Nasdaq Capital Market under the symbol “SMPL.”

On  August  21,  2019,  the  Company’s  wholly-owned  subsidiary  Simply  Good  Foods  USA,  Inc.,  formerly  known  as  Atkins 
Nutritionals, Inc., (“Simply Good USA”) entered into a Stock and Unit Purchase Agreement (the “Purchase Agreement”) to acquire Quest 
Nutrition,  LLC  (“Quest”),  a  healthy  lifestyle  food  company  (the  “Quest  Acquisition”).  On  November  7,  2019,  Simply  Good  USA 
completed the Quest Acquisition via Simply Good USA’s acquisition of 100% of the equity interests of Voyage Holdings, LLC, and VMG 
Quest Blocker, Inc. (the “Target Companies”) for a cash purchase price of approximately $1.0 billion subject to customary post-closing 
adjustments for the Target Companies’ levels of cash, indebtedness, net working capital and transaction expenses as of the closing date.

The Simply Good Foods Company is a consumer packaged food and beverage company that aims to lead the nutritious snacking 
movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. 
The product portfolio the Company develops, markets and sells consists primarily of protein bars, ready-to-drink (“RTD”) shakes, sweet 
and  salty  snacks  and  confectionery  products  marketed  under  the  Atkins®,  Atkins  Endulge®,  and  Quest®  brand  names.  Simply  Good 
Foods  is  poised  to  expand  its  wellness  platform  through  innovation  and  organic  growth  along  with  acquisition  opportunities  in  the 
nutritional snacking space.

The Company’s nutritious snacking platform consists of brands that specialize in providing products for consumers that follow 
certain  nutritional  philosophies  and  health-and-wellness  trends:  Atkins®  for  those  following  a  low-carb  lifestyle  and  Quest®  for 
consumers  seeking  a  variety  of  protein-rich  foods  and  beverages  that  also  limit  sugars  and  simple  carbs.  The  Company  distributes  its 
products  in  major  retail  channels,  primarily  in  North  America,  including  grocery,  club,  and  mass  merchandise,  as  well  as  through  e-
commerce, convenience, specialty, and other channels. The Company’s portfolio of nutritious snacking brands gives it a strong platform 
with which to introduce new products, expand distribution, and attract new consumers to its products.

The Company remains uncertain of the ultimate effect COVID-19 could have on its business notwithstanding the distribution of 
several U.S. government approved vaccines and the easing of movement restrictions. This uncertainty stems from the potential for, among 
other  things,  (i)  the  presence  of  current  mutations  of  COVID-19  which  have  resulted  in  increased  rates  of  reported  cases  for  which 
currently  approved  vaccines  are  not  as  effective  along  with  the  possibility  of  future  mutations  occurring  for  which  current  approved 
vaccines are less effective, (ii) unexpected supply chain disruptions, including disruptions resulting from labor shortages or other human 
capital  challenges,  (iii)  changes  to  customer  operations,  (iv)  a  reversal  in  recently  improving  consumer  purchasing  and  consumption 
behavior, and (v) the closure of customer establishments.

Basis of Presentation

The  consolidated  financial  statements  have  been  prepared  in  accordance  with  U.S.  Generally  Accepted  Accounting  Principles 

(“GAAP”). The Company maintains its accounting records on a 52/53-week fiscal year, ending on the last Saturday in August. 

The  financial  information  presented  within  the  Company’s  consolidated  financial  statements  has  been  prepared  pursuant  to  the 
rules  and  regulations  of  the  Securities  and  Exchange  Commission  (the  “SEC”).  The  accompanying  financial  statements  include 
Consolidated Balance Sheets for the periods ended August 28, 2021 and August 29, 2020. The remaining financial statements include the 
fifty-two weeks ended August 28, 2021, the fifty-two weeks ended August 29, 2020, and the fifty-three weeks ended August 31, 2019.

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany 
accounts  and  transactions  have  been  eliminated.  Unless  the  context  otherwise  requires,  “we,”  “us,”  “our”  and  the  “Company”  refer  to 
Simply Good Foods and its subsidiaries on a consolidated basis.

58

 
 
 
 
 
 
 
2. Summary of Significant Accounting Policies 

Use of Estimates

The  preparation  of  consolidated  financial  statements  in  conformity  with  GAAP  requires  management  to  make  estimates  and 
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the 
consolidated financial statements. Estimates also affect the reported amounts of revenue and expenses during the reporting period. Actual 
results could differ from those estimates.

Business Combination

On November 7, 2019, pursuant to the Purchase Agreement, the Company completed the Quest Acquisition for a cash purchase 
price  of  approximately  $1.0  billion,  subject  to  customary  post-closing  adjustments.  The  Quest  Acquisition  was  accounted  for  using  the 
acquisition method of accounting prescribed by ASC Topic 805, Business Combinations (“ASC 805”), whereby the results of operations, 
including  the  revenues  and  earnings  of  Quest,  are  included  in  the  financial  statements  from  the  date  of  acquisition.  Additionally,  assets 
acquired  and  liabilities  assumed  were  recognized  at  their  fair  values  based  on  widely  accepted  valuation  techniques  in  accordance  with 
ASC  Topic  820,  Fair  Value  Measurements,  as  of  the  closing  date.  The  process  for  estimating  fair  values  requires  the  use  of  significant 
estimates,  assumptions  and  judgments,  including  determining  the  timing  and  estimates  of  future  cash  flows  and  developing  appropriate 
discount  rates.  ASC  805  establishes  a  measurement  period  to  provide  companies  with  a  reasonable  amount  of  time  to  obtain  the 
information  necessary  to  identify  and  measure  various  items  in  a  business  combination  and  cannot  extend  beyond  one  year  from  the 
acquisition date. The Company completed its final assessment of purchase price allocation for the Quest Acquisition to the estimated fair 
value of the net assets acquired at the date of acquisition during the first quarter of fiscal year 2021. Measurement period adjustments were 
recognized in the reporting period in which the adjustments were determined and calculated as if the accounting had been completed at the 
acquisition date.

Fair Value Measurements

Fair  value  represents  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  the  principal  or  most 
advantageous market for the asset or liability in an orderly transaction between market participants at the measurement date. Assets and 
liabilities are valued based upon observable and non-observable inputs. Valuations using Level 1 inputs are based on unadjusted quoted 
prices that are available in active markets for the identical assets or liabilities at the measurement date. Level 2 inputs utilize significant 
other observable inputs available at the measurement date, other than quoted prices included in Level 1. Valuations using Level 3 inputs 
are based on significant unobservable inputs that cannot be corroborated by observable market data and require significant judgment. There 
were no significant transfers between levels during any period presented.

Cash

Cash  consists  of  cash  on  hand,  deposits  available  on  demand  and  other  short-term,  highly  liquid  investments  with  original 

maturities of three months or less.

Accounts Receivable, Net and Expected Credit Losses

Accounts  receivable,  net  consists  primarily  of  trade  receivables,  net  of  allowances  for  doubtful  accounts,  returns,  and  trade 
promotions.  The  Company  sells  its  products  for  cash  or  on  credit  terms,  which  are  established  in  accordance  with  local  and  industry 
practices and typically require payment within 30 days of delivery and may allow discounts for early payment. The Company estimates its 
allowance for doubtful accounts and the related expected credit loss based upon the Company’s historical credit loss experience, adjusted 
for  asset-specific  risk  characteristics,  current  economic  conditions,  and  reasonable  forecasts.  Accounts  receivable  are  written  off  when 
determined to be uncollectible. 

Charges related to credit loss on accounts receivables from transactions with external customers were approximately $0.6 million, 
$0.5  million,  and  $0.1  million  for  the  fifty-two  weeks  ended  August  28,  2021,  fifty-two  weeks  ended  August  29,  2020,  and  fifty-three 
weeks  ended  August  31,  2019,  respectively.  At  August  28,  2021  and  August  29,  2020,  the  allowance  for  doubtful  accounts  was 
$1.1  million  and  $0.5  million,  respectively.  Additionally,  during  the  fifty-two  weeks  ended  August  28,  2021  the  Company  recorded  a 
$0.5 million expected credit loss reserve on its $3.0 million note receivable related to the SimplyProtein Sale, which is defined in Note 5, 
Goodwill and Intangibles.

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Inventories

Inventories are valued at the lower of cost or net realizable value on a first-in, first-out basis, adjusted for the value of inventory 
that is determined to be excess, obsolete, expired or unsaleable. Obsolete inventory is reserved at 50% for inventory four to six months 
from expiration, and 100% for items within three months of expiration. Reserves are also taken for certain products or packaging materials 
when it is determined their cost may not be recoverable.

Inventories, as presented with the Consolidated Balance Sheets, is summarized as follows:

(In thousands)

Finished goods

Raw materials

Reserve for obsolete inventory

Total inventories

August 28, 2021

August 29, 2020

$ 

$ 

91,893  $ 

6,007 

(631) 

97,269  $ 

56,117 

3,457 

(489) 

59,085 

Property and Equipment, Net

Property  and  equipment,  net  is  stated  at  the  allocated  fair  value  for  acquired  assets.  Additions  to  property  and  equipment  are 

recorded at cost and depreciated on a straight-line basis over their estimated useful lives. The general ranges of estimated useful lives are:

Furniture and fixtures

7 years

Computer equipment, software and website development costs

3 -

5 years

Machinery and equipment

Office equipment

7 years

3 -

5 years

Leasehold improvements are amortized over the shorter of the remaining term of the lease or the useful life of the improvement 

utilizing the straight-line method.

The Company performs impairment tests for Property and equipment, net when circumstances indicate that the carrying value of 
the  asset  may  not  be  recoverable.  There  were  no  indicators  of  impairment  in  the  fifty-two  weeks  ended  August  28,  2021,  the  fifty-two 
weeks ended August 29, 2020, or the fifty-three weeks ended August 31, 2019.

Goodwill and Intangible Assets, Net

Goodwill  and  Intangible  assets,  net  result  primarily  from  the  Business  Combination  and  other  acquisitions.  Intangible  assets
primarily includes brands and trademarks with indefinite lives and customer-related relationships with finite lives. Upon acquisition, the 
purchase price is first allocated to identifiable assets and liabilities, including customer-related intangible assets and trademarks, with any 
remaining purchase price recorded as Goodwill.

Goodwill and indefinite-lived intangible assets are not amortized but instead are tested for impairment at least annually, or more 
frequently  if  indicators  of  impairment  exist.  The  Company  conducts  its  annual  impairment  tests  at  the  beginning  of  the  fourth  fiscal 
quarter.  Goodwill  and  indefinite-lived  intangible  assets  are  assessed  using  either  a  qualitative  or  quantitative  approach  to  determine 
whether it is more likely than not that the fair values of the reporting units or indefinite-lived intangible assets are less than their carrying 
amounts.  The  qualitative  assessment  evaluates  factors  including  macro-economic  conditions,  industry-specific  and  company-specific 
considerations, legal and regulatory environments, and historical performance. If the Company determines that it is more likely than not 
that  the  fair  value  of  a  reporting  unit  or  an  indefinite-lived  intangible  asset  is  less  than  its  carrying  value,  a  quantitative  assessment  is 
performed. Otherwise, no further assessment is required. The quantitative approach compares the estimated fair value of the reporting unit, 
including goodwill, or the indefinite-lived intangible asset to its carrying amount. Impairment is indicated if the estimated fair value of the 
reporting  unit  or  indefinite-lived  intangible  asset  is  less  than  the  carrying  amount,  and  an  impairment  charge  is  recognized  for  the 
differential.

For  fiscal  year  2021,  the  Company  performed  qualitative  goodwill  impairment  assessments  for  each  reporting  unit  that  had 
goodwill, which consisted of both of the Company’s operating segments, Atkins and Quest, and its indefinite-lived intangible assets. The 
qualitative assessments did not identify indicators of impairment, and it was determined that it was more likely than not each reporting unit 
and  indefinite-lived  intangible  had  fair  values  in  excess  of  their  carrying  values.  Accordingly,  no  further  impairment  assessment  was 
necessary,  and  the  Company  determined  neither  reporting  unit  or  any  indefinite-lived  intangibles  were  impaired.  There  were  no

60

 
 
 
 
 
 
impairment charges related to goodwill in the fifty-two weeks ended August 28, 2021 or since the inception of the Company. There were 
no impairment charges related to indefinite-lived intangibles recognized in the fifty-two weeks ended August 28, 2021 or the fifty-three 
weeks ended August 31, 2019. There was a $3.0 million loss on impairment of an indefinite-lived intangible in the fifty-two weeks ended 
August 29, 2020, as discussed in Note 5, Goodwill and Intangibles.

Finite-lived  intangible  assets  are  amortized  on  a  straight-line  basis  over  their  estimated  useful  lives.  The  Company  reviews  for 
impairment indicators of finite-lived intangibles and other long-lived assets as described in the “Property and Equipment, Net” significant 
accounting policy.

Deferred Financing Costs and Debt Discounts

Costs incurred in obtaining long-term financing paid to parties other than creditors are considered a deferred financing cost and 
are  amortized  over  the  terms  of  the  long-term  financing  agreements  using  the  effective-interest  method.  Amounts  paid  to  creditors  are 
recorded as a reduction in the proceeds received by the creditor and are considered a discount on the issuance of debt.

Income Taxes

Income  taxes  include  federal,  state  and  foreign  taxes  currently  payable,  and  deferred  taxes  arising  from  temporary  differences 
between income for financial reporting and income tax purposes. Deferred tax assets and liabilities are determined based on the differences 
between the financial statement balances and the tax basis of assets and liabilities using enacted tax rates in effect for the year in which the 
differences are expected to reverse. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the 
fiscal year that includes the enactment date. Valuation allowances are established when necessary to reduce deferred tax assets to amounts 
expected to be realized.

Leases

Contracts are evaluated to determine whether they contain a lease at inception. Leases are classified as either finance leases or 
operating leases based on criteria in ASC Topic 842, Leases. The Company’s operating leases are generally comprised of real estate and 
certain equipment used in warehousing products. The Company’s finance leases are generally comprised of warehouse equipment. 

Right-of-use  assets  and  lease  liabilities  are  recognized  at  the  lease  commencement  date  based  on  the  present  value  of  lease 
payments  over  the  lease  term.  The  majority  of  the  Company’s  leases  do  not  provide  an  implicit  rate;  therefore,  the  Company  uses  its 
secured incremental borrowing rate based on the information available at the lease commencement date in determining the present value of 
future payments for those leases. The Company’s incremental borrowing rate for a lease is the rate of interest it would pay to borrow on a 
collateralized basis over a similar term to the lease in a similar economic environment. The Company applied incremental borrowing rates 
using  a  portfolio  approach.  Right-of-use  assets  also  include  any  lease  payments  made  and  exclude  lease  incentives.  Lease  terms  may 
include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option. The Company has 
elected not to recognize right-of-use assets and lease liabilities for short-term operating leases that have a term of one year or less.

The  Company  monitors  for  triggering  events  or  conditions  that  require  a  reassessment  of  its  leases.  When  the  reassessment 
requires  a  re-measurement  of  the  lease  liability,  a  corresponding  adjustment  is  made  to  the  carrying  amount  of  the  right-of-use  asset. 
Additionally,  the  Company  reviewed  for  impairment  indicators  of  its  right-of-use  assets  and  other  long-lived  assets  as  described  in  the 
“Property and Equipment, Net” significant accounting policy.

Warrant Accounting

The  Company  does  not  use  derivative  instruments  to  hedge  exposures  to  cash  flow,  market,  or  foreign  currency  risks.  The 
Company  evaluates  all  of  its  financial  instruments,  including  issued  private  placement  stock  purchase  warrants,  to  determine  if  such 
instruments are derivatives or contain features that qualify as embedded derivatives, pursuant to ASC Topic 480, Distinguishing Liabilities 
from Equity, and ASC Topic 815-40, Derivatives and Hedging: Contracts in Entity’s Own Equity (“ASC 815-40”). The classification of 
derivative  instruments,  including  whether  such  instruments  should  be  recorded  as  liabilities  or  as  equity,  is  assessed  as  part  of  this 
evaluation.

Prior to the Business Combination, Conyers Park issued 13,416,667 public warrants and 6,700,000 private warrants (the “Private 
Warrants”). The Company assumed the Conyers Park warrants to purchase common stock in connection with the Business Combination. 
As  a  result  of  the  Business  Combination,  the  warrants  issued  by  Conyers  Park  were  no  longer  exercisable  for  shares  of  Conyers  Park 
common stock, but were instead exercisable for common stock of the Company. All other features of the warrants were unchanged.

Each whole warrant entitles the holder to purchase one share of the Company’s common stock at a price of $11.50 per share. The 
warrants became exercisable 30 days after the completion of the Business Combination and expire five years after that date, or earlier upon 
redemption or liquidation, as applicable.

61

 
 
 
 
 
 
 
 
 
The assumed 13,416,667 public warrants qualified for equity classification until the warrants were fully redeemed in fiscal 2019. 
As of August 28, 2021, the 6,700,000 Private Warrants remain outstanding and are precluded from equity classification, being liability-
classified.  The  Company  accounts  for  these  Private  Warrants  as  a  derivative  warrant  liability  in  accordance  with  ASC  815-40. 
Accordingly, the Company recognizes the Private Warrants as a liability at fair value and adjusts the Private Warrants to fair value at each 
reporting period through other income. The fair value adjustments are determined by using a Black-Scholes option-pricing methodology 
(“Black-Scholes  model”).  The  valuation  is  primarily  based  on  observable  market  data  while  the  related  theoretical  private  warrant 
volatility assumption within the Black-Scholes model represents a Level 3 measurement within the fair value measurement hierarchy. The 
periodic remeasurement of the Private Warrants is reflected in (Loss) gain in fair value change of warrant liability within the Consolidated 
Statements of Operations and Comprehensive Income (Loss).

Revenue Recognition

The Company recognizes revenue when performance obligations under the terms of a contract with its customer are satisfied. The 
Company has determined that fulfilling and delivering products is a single performance obligation. Revenue is recognized at the point in 
time  when  the  Company  has  satisfied  its  performance  obligation  and  the  customer  has  obtained  control  of  the  products.  This  generally 
occurs  when  the  product  is  delivered  to  or  picked  up  by  the  customer  based  on  applicable  shipping  terms,  which  is  typically  within  30 
days.

Revenue is measured as the amount of consideration expected to be received in exchange for fulfilled product orders, including 
estimates  of  variable  consideration.  The  most  common  forms  of  variable  consideration  include  trade  promotions,  such  as  consumer 
incentives,  coupon  redemptions  and  other  marketing  activities,  allowances  for  unsaleable  product,  and  any  additional  amounts  where  a 
distinct good or service cannot be identified or the value cannot be reasonably estimated. Trade promotions are recorded as a reduction to 
net sales with a corresponding reduction to accounts receivable at the time of revenue recognition for the underlying sale. The recognition 
of trade promotions requires management to make estimates regarding the volume of incentive that will be redeemed and their total cost. 
At August 28, 2021 and August 29, 2020, the allowance for trade promotions was $22.3 million and $25.2 million, respectively.

Estimates of variable consideration are made using various information including historical data on performance of similar trade 
promotional activities, market data from IRI, and the Company’s best estimate of current activity. The Company reviews these estimates 
regularly and makes revisions as necessary. Revisions can include changes for consideration paid to customers that lack sufficient evidence 
to support a distinct good or service assertion, or for which a reasonably estimable fair value cannot be determined, primarily related to the 
Company’s assessments of cooperative advertising programs. Uncertainties related to the estimate of variable consideration are resolved in 
a  short  time  frame  and  do  not  require  any  additional  constraint  on  variable  consideration.  Adjustments  to  variable  consideration  are 
recognized  in  the  period  the  adjustments  are  identified  and  have  historically  been  insignificant.  Revenue  is  recognized  net  of  any  taxes 
collected from customers and subsequently remitted to governmental authorities.

The Company provides standard assurance type warranties that its products will comply with all agreed-upon specifications. No 
services beyond an assurance type warranty are provided to customers. While customers generally have a right to return defective or non-
conforming  products,  past  experience  has  demonstrated  that  product  returns  have  been  immaterial.  Customer  remedies  for  defective  or 
non-conforming products may include a refund or exchange. As a result, the right of return is estimated and recorded as a reduction in 
revenue at the time of sale, if necessary.

The Company’s customer contracts identify product quantity, price and payment terms. Payment terms are granted consistent with 
industry standards. Although some payment terms may be more extended, the majority of the Company’s payment terms are less than 60 
days. As a result, revenue is not adjusted for the effects of a significant financing component. Amounts billed and due from customers are 
classified as Accounts receivable, net on the Consolidated Balance Sheets.

The Company utilizes third-party contract manufacturers for the manufacture of its products. The Company has evaluated whether 
it  is  the  principal  or  agent  in  these  relationships.  The  Company  has  determined  that  it  is  the  principal  in  all  cases,  as  it  retains  the 
responsibility for fulfillment and risk of loss, as well as establishes the price.

In accordance with ASC Topic 606, Revenue from Contracts with Customers, the Company has elected the practical expedient to 
expense the incremental costs to obtain a contract, because the amortization period would be less than one year, and the practical expedient 
for  shipping  and  handling  costs.  Shipping  and  handling  costs  incurred  to  deliver  products  to  customers  are  accounted  for  as  fulfillment 
activities, rather than a promised service, and as such are included in Cost of goods sold in the Consolidated Statements of Operations and 
Comprehensive Income (Loss).

Revenues from transactions with external customers for each of the Company’s products would be impracticable to disclose and 
management  does  not  view  its  business  by  product  line.  For  revenue  disaggregated  by  geographic  area  and  brand  refer  to  Note  16, 
Segment and Customer Information.

62

 
 
 
 
 
 
 
 
 
Cost of Goods Sold

Costs of goods sold represent costs directly related to the manufacture and distribution of the Company’s products. Such costs 
include raw materials, co-manufacturing costs, packaging, shipping and handling, third-party distribution, and depreciation of distribution 
center equipment and leasehold improvements.

Shipping and Handling Costs

Shipping and handling costs include costs paid to third-party warehouse operators associated with delivering product to customers 
and depreciation and amortization of assets at the third-party warehouse. Shipping and handling costs are recognized in Cost of goods sold. 
Costs of $66.5 million for the fifty-two weeks ended August 28, 2021, $49.8 million for the fifty-two weeks ended August 29, 2020, and 
$32.3 million for the fifty-three weeks ended August 31, 2019 were recorded relating to products shipped to customers.

Advertising Costs

Production costs related to television commercials are expensed when first aired. All other advertising costs are expensed when 
incurred or when the advertising service is received through Selling and marketing. Total advertising costs were $74.9 million for the fifty-
two  weeks  ended  August  28,  2021,  $55.3  million  for  the  fifty-two  weeks  ended  August  29,  2020,  and  $35.4  million  for  the  fifty-three 
weeks ended August 31, 2019.

Production costs related to television commercials not yet aired and prepaid advertising services not yet received are included in 
Prepaid  expenses  in  the  accompanying  Consolidated  Balance  Sheets.  Total  prepaid  advertising  expenses  were  $1.6  million  and 
$0.2 million at August 28, 2021 and August 29, 2020.

Research and Development Activities

The  Company’s  research  and  development  activities  primarily  consist  of  generating  and  testing  new  product  concepts,  new 
flavors  and  packaging.  The  Company  expenses  research  and  development  costs  as  incurred  related  to  compensation,  facility  costs, 
consulting,  and  supplies.  Research  and  development  activities  are  primarily  internal  and  associated  costs  are  included  in  General  and 
administrative. The Company’s total research and development expenses were $3.5 million for the fifty-two weeks ended August 28, 2021, 
$4.0 million for the fifty-two weeks ended August 29, 2020, and $2.2 million for the fifty-three weeks ended August 31, 2019.

Share-Based Compensation

The  Company  uses  share-based  compensation,  including  stock  options,  restricted  stock  units  and  performance  stock  units,  to 
provide long-term performance incentives for its employees and directors. Share-based compensation is recognized on a straight-line basis 
over the requisite service period of the award based on their grant-date fair value. Forfeitures are recognized as they occur. Share-based 
compensation expense is included in General and administrative.

Defined Contribution Plan

The Company sponsors defined contribution plans to provide retirement benefits to its employees. The Company’s 401(k) plan 
and similar plans for non-domestic employees are based on a portion of eligible pay up to a defined maximum. All matching contributions 
are made in cash. Expense associated with defined contribution plans was $1.4 million for the fifty-two weeks ended August 28, 2021, 
$1.3 million for the fifty-two weeks ended August 29, 2020, and $0.6 million for the fifty-three weeks ended August 31, 2019.

Foreign Currency Translation

For all foreign operations, the functional currency is the local currency. Assets and liabilities of these operations are translated 
into  U.S.  dollars  using  the  exchange  rate  in  effect  at  the  end  of  each  reporting  period.  Income  statement  accounts  are  translated  at  the 
average  exchange  rate  prevailing  during  each  reporting  period.  Translation  adjustments  are  recorded  as  a  component  of  Other 
comprehensive income (loss). Gains or losses resulting from transactions in foreign currencies are included in Other income (expense).

Recently Issued and Adopted Accounting Pronouncements

Recently Issued Accounting Pronouncements Not Yet Adopted

In  December  2019,  the  Financial  Accounting  Standards  Board  (the  “FASB”)  issued  Accounting  Standards  Update  (“ASU”) 
2019-12,  Income  Taxes  (Topic  740):  Simplifying  the  Accounting  for  Income  Taxes,  which  amends  existing  guidance  related  to  the 

63

 
 
 
 
 
 
 
 
 
accounting  for  income  taxes.  This  ASU  is  intended  to  simplify  the  accounting  for  income  taxes  by  removing  certain  exceptions  to  the 
general  principles  of  accounting  for  income  taxes  and  to  improve  the  consistent  application  of  GAAP  for  other  areas  of  accounting  for 
income  taxes  by  clarifying  and  amending  existing  guidance.  This  ASU  is  effective  for  fiscal  years  beginning  after  December  15,  2020, 
with early adoption permitted. The Company is currently evaluating the effects adoption of this guidance will have on the consolidated 
financial statements and does not expect that the adoption of this ASU will be material to its consolidated financial statements.

In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848), Facilitation of the Effects of Reference Rate 
Reform on Financial Reporting, which provides optional guidance for a limited period of time to ease the potential burden in accounting 
for reference rate reform on financial reporting. The amendments in this ASU are effective for all entities and can be applied to contract 
modifications due to rate reform and eligible existing and new hedging relationships entered into between March 12, 2020 and December 
31, 2022. The amendments of this ASU should be applied on a prospective basis. The Company will continue to monitor the effects of rate 
reform, if any, on any new or amended contracts through December 31, 2022. The Company does not anticipate the amendments in this 
ASU will be material to its consolidated financial statements.

In October 2020, the FASB issued ASU 2020-10, Codification Improvements, which provides updates for technical corrections, 
clarifications  to  guidance,  simplifications  to  wording  or  structure  of  guidance,  and  other  minor  improvements  across  various  areas  of 
accounting within GAAP. This ASU is effective for all entities for fiscal years beginning after December 15, 2020, with early adoption 
permitted. The amendments of this ASU should be applied retrospectively. The Company does not anticipate the adoption of this ASU will 
be material to its consolidated financial statements.

No other new accounting pronouncement issued or effective during the fiscal year had or is expected to have a material effect on 

the Company’s consolidated financial statements.

Recently Adopted Accounting Pronouncements

In  June  2016,  the  FASB  issued  ASU  2016-13,  Financial  Instruments—Credit  Losses  (Topic  326),  which  modified  the 
measurement of expected credit losses of certain financial instruments. The Company adopted this ASU as of the first day of fiscal 2021. 
As a result, the Company changed its method of estimating its allowance for doubtful accounts for trade receivables to be based upon the 
Company’s historical  credit loss experience, adjusted for  asset-specific risk characteristics, current economic conditions, and reasonable 
forecasts.  The  change  in  estimating  the  allowance  for  doubtful  accounts  did  not  have  a  material  effect  on  the  Company’s  consolidated 
financial statements.

In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820), which modified disclosure requirements 
on fair value measurements of ASC Topic 820, Fair Value Measurement. The Company adopted this ASU as of the first day of fiscal 2021. 
The adoption of this ASU did not have a material effect on the consolidated financial statements.

3. Business Combination

On August 21, 2019, Simply Good USA entered into the Purchase Agreement to acquire Quest. On November 7, 2019, Simply 
Good  USA  completed  the  Quest  Acquisition  for  a  cash  purchase  price  at  closing  of  $988.9  million  subject  to  customary  post-closing 
adjustments. Simply Good USA acquired Quest as a part of the Company’s vision to lead the nutritious snacking movement with trusted 
brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Quest is a healthy lifestyle 
food  company  offering  a  variety  of  bars,  cookies,  chips,  ready-to-drink  shakes  and  pizzas  that  compete  in  many  of  the  attractive,  fast 
growing sub-segments within the nutritional snacking category.

The  Quest  Acquisition  was  funded  through  a  combination  of  cash,  equity  and  debt  financing.  Total  consideration  paid  on  the 
closing  date  was  $988.9  million.  Cash  sources  of  funding  included  $195.3  million  of  cash  on  hand,  net  proceeds  of  approximately 
$350.0 million from an underwritten public offering of common stock, and $443.6 million in new term loan debt. In the third fiscal quarter 
of  2020,  the  Company  received  a  post-closing  release  from  escrow  of  approximately  $2.1  million  related  to  net  working  capital 
adjustments, resulting in a total net consideration paid of $986.8 million. Business transaction costs within the Consolidated Statements of 
Operations and Comprehensive Income (Loss) for the fifty-two weeks ended August 29, 2020 was $27.1 million, which included $14.5 
million  of  transaction  advisory  fees  related  to  the  Quest  Acquisition,  $3.2  million  of  banker  commitment  fees,  $6.1  million  of  non-
deferrable  debt  issuance  costs  related  to  the  incremental  term  loan,  and  $3.3  million  of  other  costs,  including  legal,  due  diligence,  and 
accounting fees.

Included in the transaction advisory fees paid for the Quest Acquisition was $12.0 million paid to Centerview Partners LLC, an 
investment banking firm that served as the lead financial advisor to the Company for this transaction. Three members of the Company’s 
Board  of  Directors,  Messrs.  Kilts,  West,  and  Ratzan,  have  business  relationships  with  certain  partners  of  Centerview  Partners  LLC 
(including relating to Centerview Capital Consumer, a private equity firm and affiliate of Conyers Park Sponsor LLC), but they are not 
themselves  partners,  executives  or  employees  of  Centerview  Partners  LLC,  and  Centerview  Partners  LLC  is  not  a  related  party  of  the 

64

 
 
 
 
 
 
 
 
Company pursuant to applicable rules and policies. The advisory fee paid to Centerview Partners LLC represents approximately 1.2% of 
the total cash purchase price paid by the Company on the closing date of the Quest Acquisition. All transaction advisory fees relating to the 
Quest Acquisition were approved by the Company’s Audit Committee.

The following table sets forth the final purchase price allocation of the Quest Acquisition to the estimated fair value of the net 

assets acquired at the date of acquisition, in thousands:

$ 

Assets acquired:

Cash and cash equivalents

Accounts receivable, net

Inventories

Prepaid assets

Other current assets
Property and equipment, net (1)
Intangible assets, net (2)

Other long-term assets

Liabilities assumed:

Accounts payable

Other current liabilities
Deferred income taxes (3)

Other long-term liabilities

Total identifiable net assets

Goodwill (4)

Total assets acquired and liabilities assumed

$ 

4,745 

25,359 

44,032 

1,214 

3,812 

9,843 

868,375 

20,997 

25,200 

11,237 

10,754 

18,891 

912,295 

74,525 

986,820 

(1)  Property and equipment, net primarily consisted of leasehold improvements for the Quest headquarters of $6.9 million, furniture and fixtures of 
$2.2 million, and equipment of $0.7 million. The Quest headquarters lease ends in April 2029. The useful lives of the leasehold improvements, 
furniture and fixtures, and equipment are consistent with the Company’s accounting policies.

(2) 

Intangible  assets  were  recorded  at  fair  value  consistent  with  ASC  Topic  820,  Fair  Value  Measurement,  as  a  result  of  the  Quest  Acquisition. 
Intangible assets consisted of $750.0 million of indefinite brands and trademarks, $115.0 million of amortizable customer relationships, and $3.4 
million of internally developed software. The useful lives of the intangible assets are disclosed in Note 5 of the Consolidated Financial Statements. 
The fair value measurements of the assets and liabilities were based on significant inputs not observable in the market and thus represent Level 3 
measurements within the fair value measurement hierarchy. Level 3 fair market values were determined using a variety of information, including 
estimated  future  cash  flows  and  market  comparable  data  and  companies.  The  fair  values  of  the  intangible  assets  were  estimated  using  inputs 
primarily from the income approach and the with/without method, which estimates the value using the cash flow impact in a hypothetical scenario 
where the customer relationships are not in place. The significant assumptions used in estimating the fair value of the intangible assets include the 
estimated life the asset will contribute to cash flows, profitability, and the estimated discount rate.

(3)  Primarily as a result of the fair value attributable to the identifiable intangible assets, the deferred income tax liability was $10.8 million.

(4)  Goodwill  was  recorded  at  fair  value  consistent  with  ASC  Topic  820,  Fair  Value  Measurement,  as  a  result  of  the  Quest  Acquisition.  Amounts 
recorded for goodwill created in an acquisition structured as a stock purchase for tax are generally not expected to be deductible for tax purposes. 
Amounts recorded for goodwill resulting in a tax basis step-up are generally expected to be deductible for tax purposes. Tax deductible goodwill 
was  estimated  to  be  $67.7  million.  Goodwill  represents  the  future  economic  benefits  arising  from  other  assets  acquired  that  could  not  be 
individually identified and separately recognized.

The Company completed its final assessment of purchase price allocation for the Quest Acquisition to the estimated fair value of 
the net assets acquired at the date of acquisition during the first quarter of fiscal 2021. Since the initial preliminary estimates reported in the 
first fiscal quarter of 2020, the Company updated certain amounts reflected in the final purchase price allocation, as summarized in the fair 
values of assets acquired and liabilities assumed in the table above. Specifically, the carrying amount of the intangible assets, net increased 
by  $20.0  million  as  a  result  of  valuation  adjustments  related  to  the  Company’s  finalization  of  tax  attributes,  which  also  resulted  in  a 
decrease to deferred income taxes of $3.2 million. Additionally, accounts receivable, net decreased $4.3 million and inventories increased 
$0.9  million  due  to  fair  value  measurement  period  adjustments,  and  the  carrying  amount  of  property  and  equipment,  net  decreased  by 
$0.5  million  to  reflect  its  estimated  fair  value.  As  a  result  of  these  adjustments  and  the  change  in  total  net  consideration  paid  of 
approximately $2.1 million related to net working capital adjustments discussed above, goodwill decreased $21.5 million. Measurement 
period adjustments were recognized in the reporting period in which the adjustments were determined and calculated as if the accounting 
had been completed at the acquisition date.

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  results  of  Quest’s  operations  have  been  included  in  the  Company’s  consolidated  financial  statements  since  November  7, 

2019, the date of acquisition. The following table provides net sales from the acquired Quest business included in the Company’s results:

(In thousands)
Net sales (1)

52-Weeks Ended

52-Weeks Ended

August 28, 2021

August 29, 2020

$ 

453,619  $ 

286,803 

(1)  Net sales for the fifty-two weeks ended August 28, 2021 excludes immaterial international sales.

Unaudited Pro Forma Financial Information

Pro forma financial information is not intended to represent or be indicative of the actual results of operations of the combined 
business  that  would  have  been  reported  had  the  Quest  Acquisition  been  completed  at  the  beginning  of  the  fiscal  year  2019,  nor  is  it 
representative of future operating results of the Company.

The following unaudited pro forma combined financial information presents combined results of the Company and Quest as if the 

Quest Acquisition has occurred at the beginning of fiscal 2019:

(In thousands)

Net sales

Gross profit

Net income (loss)

4. Property and Equipment, Net

52-Weeks Ended

53-Weeks Ended

August 29, 2020

August 31, 2019

$ 

$ 

$ 

885,044  $ 

355,395  $ 

90,028  $ 

832,629 

317,758 

(42,627) 

Property and equipment, net, as presented with the Consolidated Balance Sheets, is summarized as follows:

(In thousands)

Furniture and fixtures

Computer equipment and software

Machinery and equipment

Leasehold improvements

Finance lease right-of-use-assets

Construction in progress

Property and equipment, gross

Less: accumulated depreciation

Property and equipment, net

August 28, 2021

August 29, 2020

$ 

3,100  $ 

1,093 

1,934 

8,219 

1,185 

6,189 

21,720 

(5,136) 

$ 

16,584  $ 

3,197 

1,062 

1,135 

8,137 

1,185 

— 

14,716 

(2,866) 

11,850 

Total depreciation expense was $2.3 million for the fifty-two weeks ended August 28, 2021, $1.8 million for the fifty-two weeks 

ended August 29, 2020, and $1.1 million for the fifty-three weeks ended August 31, 2019.

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5. Goodwill and Intangibles

Changes to Goodwill during the fifty-two weeks ended August 28, 2021 and the fifty-two weeks ended August 29, 2020 were as 

follows:

(In thousands)

Balance as of August 31, 2019

Acquisition of business

Balance as of August 29, 2020

Acquisition of business

Sale of business

Balance as of August 28, 2021

Goodwill

471,427 

73,347 

544,774 

1,178 

(2,818) 

543,134 

$ 

$ 

$ 

The change in Goodwill attributed to the acquisition of a business during the fifty-two weeks ended August 28, 2021 and the fifty-
two  weeks  ended  August  29,  2020  was  the  result  of  the  Quest  Acquisition  and  subsequent  measurement  period  adjustments  made  to 
finalize the acquisition method of accounting as described in Note 3, Business Combination. Additionally, effective September 24, 2020, 
the Company sold the assets exclusively related to its SimplyProtein® brand of products for approximately $8.8 million of consideration, 
including cash of $5.8 million and a note receivable for $3.0 million, to a newly formed entity led by the Company’s former Canadian-
based management team who had been responsible for this brand prior to the sale transaction (the “SimplyProtein Sale”). In addition to 
purchasing  these  assets,  the  buyer  assumed  certain  liabilities  related  to  the  SimplyProtein  brand’s  business.  There  was  no  gain  or  loss 
recognized as a result of the SimplyProtein Sale. In conjunction with the SimplyProtein Sale, the Company disposed of $2.8 million of 
goodwill associated with the SimplyProtein business.

For  fiscal  year  2021,  the  Company  performed  qualitative  goodwill  impairment  assessments  for  each  reporting  unit  that  had 
goodwill, which consisted of both of the Company’s operating segments, Atkins and Quest. The qualitative assessments did not identify 
indicators  of  impairment,  and  it  was  determined  that  it  was  more  likely  than  not  each  reporting  unit  had  fair  values  in  excess  of  their 
carrying values. Accordingly, no further impairment assessment was necessary, and the Company determined neither reporting unit was 
impaired. There were no impairment charges related to goodwill in the fifty-two weeks ended August 28, 2021 or since the inception of the 
Company.

Intangible assets, net in the Consolidated Balance Sheets consist of the following:

(In thousands)

Intangible assets with indefinite life:

Brands and trademarks

Intangible assets with finite lives:

Customer relationships

Licensing agreements

Proprietary recipes and formulas

Software and website development costs

Intangible assets in progress

Useful life

Gross carrying 
amount

August 28, 2021
Accumulated 
amortization

Net carrying amount

$ 

$ 

Indefinite life

15 years

13 years

7 years

3

3

- 5 years

- 5 years

974,000  $ 

—  $ 

974,000 

174,000  $ 

30,103  $ 

22,000 

7,000 

5,560 

303 

6,664 

4,131 

2,924 

— 

143,897 

15,336 

2,869 

2,636 

303 

$ 

1,182,863  $ 

43,822  $ 

1,139,041 

67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(In thousands)

Intangible assets with indefinite life:

Brands and trademarks

Intangible assets with finite lives:

Customer relationships

Licensing agreements

Proprietary recipes and formulas

Useful life

Gross carrying 
amount

August 29, 2020
Accumulated 
amortization

Net carrying amount

$ 

$ 

Indefinite life

15 years

14 years

7 years

979,000  $ 

—  $ 

979,000 

174,000  $ 

18,503  $ 

22,000 

7,000 

5,967 

4,920 

3,131 

2,645 

155,497 

17,080 

3,869 

3,322 

Software and website development costs

3

-

5 years

$ 

1,187,967  $ 

29,199  $ 

1,158,768 

Changes in Intangible assets, net during the fifty-two weeks ended August 28, 2021 were primarily related to the SimplyProtein 
Sale and recurring amortization expense. In conjunction with the SimplyProtein Sale, the Company sold its SimplyProtein brand intangible 
asset, which had a carrying value of approximately $5.0 million as of the date of the sale. Changes in Intangible assets, net during the fifty-
two weeks ended August 29, 2020 were primarily related to the Quest Acquisition, recurring amortization expense, and an impairment loss 
related to brand and trademark intangible assets. During the fourth quarter of fiscal 2020, the Company determined there were indicators of 
impairment related to the SimplyProtein brand intangible asset. Therefore, the Company performed a quantitative assessment of its brand 
intangible asset, which indicated its fair value did not exceed its carrying value, resulting in a loss on impairment of $3.0 million during the 
fifty-two weeks ended August 29, 2020.

During the fifty-two weeks ended August 28, 2021, the Company performed qualitative impairment assessments for its indefinite-
lived intangible assets. The qualitative assessments did not identify indicators of impairment, and it was determined that it was more likely 
than  not  each  indefinite-lived  intangible  asset  had  fair  values  in  excess  of  their  carrying  values.  Accordingly,  no  further  impairment 
assessment  was  necessary.  There  were  no  impairment  charges  related  to  indefinite-lived  intangibles  recognized  in  the  fifty-two  weeks 
ended August 28, 2021 or the fifty-three weeks ended August 31, 2019. There was a $3.0 million loss on impairment of an indefinite-lived 
intangible in the fifty-two weeks ended August 29, 2020, as discussed above.

During the fifty-two weeks ended August 28, 2021, the Company did not identify indicators of impairment related to its finite-
lived  intangible  assets,  which  are  tested  for  impairment  when  events  or  circumstances  indicated  that  the  carrying  amount  may  not  be 
recoverable. There were no impairment charges related to the Company’s finite-lived intangible assets in the fifty-two weeks ended August 
28, 2021, fifty-two weeks ended August 29, 2020, or the fifty-three weeks ended August 31, 2019.

Amortization expense related to intangible assets was $15.6 million for the fifty-two weeks ended August 28, 2021, $14.0 million

for the fifty-two weeks ended August 29, 2020, and $6.5 million for the fifty-three weeks ended August 31, 2019.

Estimated future amortization for each of the next five fiscal years and thereafter is as follows:

(In thousands)

Amortization

2022

2023

2024

2025

2026

Thereafter

Total

$ 

15,795 

15,326 

14,635 

13,517 

13,517 

91,948 

$ 

164,738 

68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities in the Consolidated Balance Sheets were comprised of the following:

(In thousands)

Accrued professional fees

Accrued advertising allowances and claims

Accrued bonus expenses

Accrued freight expenses

Accrued payroll-related expenses

Accrued commissions

Income taxes payable

VAT payable

Accrued restructuring

Accrued capital expenditures

Other accrued expenses

Current operating lease liabilities

August 28, 2021

August 29, 2020

$ 

2,124  $ 

4,309 

16,689 

2,812 

1,871 

1,909 

9,020 

4,386 

851 

788 

5,059 

3,788 

3,125 

2,625 

12,261 

1,795 

2,179 

1,789 

839 

2,367 

4,139 

— 

2,559 

4,329 

Accrued expenses and other current liabilities

$ 

53,606  $ 

38,007 

7. Long-Term Debt and Line of Credit

On July 7, 2017, the Company entered into a credit agreement with Barclays Bank PLC and other parties (as amended to date, the 
“Credit Agreement”). The Credit Agreement at that time provided for (i) a term facility of $200.0 million (“Term Facility”) with a seven-
year  maturity  and  (ii)  a  revolving  credit  facility  of  up  to  $75.0  million  (the  “Revolving  Credit  Facility”)  with  a  five-year  maturity. 
Substantially  concurrent  with  the  consummation  of  the  Business  Combination,  the  full  $200.0  million  of  the  Term  Facility  (the  “Term 
Loan”) was drawn. The interest rate per annum is based on either: (i) a base rate equaling the higher of (a) the “prime rate,” (b) the federal 
funds effective rate plus 0.50%, or (c) the Euro-currency rate applicable for an interest period of one month plus 1.00% plus (x) 3.00%
margin  for  the  Term  Loan  or  (y)  2.00%  margin  for  the  Revolving  Credit  Facility,  or  (ii)  London  Interbank  Offered  Rate  (“LIBOR”) 
adjusted for statutory reserve requirements plus (x) 4.00% margin for the Term Loan subject to a floor of 1.00% or (y) 3.00% margin for 
the Revolving Credit Facility. The Simply Good Foods Company is not a borrower under the Credit Agreement and has not provided a 
guarantee  of  the  Credit  Agreement.  Simply  Good  Foods  USA,  Inc.,  is  the  administrative  borrower  and  certain  other  subsidiary  holding 
companies are co-borrowers under the Credit Agreement. Each of the Company’s domestic subsidiaries that is not a named borrower under 
the Credit Agreement has provided a guarantee on a secured basis. As security for the payment or performance of the debt under the Credit 
Agreement, the borrowers and the guarantors have pledged certain equity interests in their respective subsidiaries and granted the lenders a 
security interest in substantially all of their domestic assets. All guarantors other than Quest Nutrition, LLC are holding companies with no 
assets other than their investments in their respective subsidiaries.

On  March  16,  2018  (the  “Amendment  Date”),  the  Company  entered  into  an  amendment  (the  “Repricing  Amendment”)  to  the 
Credit Agreement. As a result of the Repricing Amendment, the interest rate on the Term Loan was reduced and, as of the Amendment 
Date, such loans had an interest rate equal to, at the Company’s option, either LIBOR plus an applicable margin of 3.50%, or a base rate 
plus  an  applicable  margin  of  2.50%.  The  Repricing  Amendment  did  not  change  the  interest  rate  on  the  Revolving  Credit  Facility.  The 
Revolving  Credit  Facility  continued  to  bear  interest  based  upon  the  Company’s  consolidated  net  leverage  ratio  as  of  the  last  financial 
statements delivered to the administrative agent. No additional debt was incurred or any proceeds received by the Company in connection 
with  the  Repricing  Amendment.  The  incremental  fees  paid  to  the  administrative  agent  are  reflected  as  additional  debt  discount  and  are 
amortized over the terms of the long-term financing agreements using the effective-interest method.

On  November  7,  2019,  the  Company  entered  into  a  second  amendment  (the  “Incremental  Facility  Amendment”)  to  the  Credit 
Agreement to increase the principal borrowed on the Term Facility by $460.0 million. The Term Facility together with the incremental 
borrowing make up the Initial Term Loans (as defined in the Incremental Facility Amendment) and as of the Amendment No. 2 Effective 
Date (as defined in the Incremental Facility Amendment), the Initial Term Loans bear interest at a rate equal to, at the Company’s option, 
either LIBOR plus an applicable margin of 3.75%, or a base rate plus an applicable margin of 2.75%. The Incremental Facility Amendment 
was executed to partially finance the Quest Acquisition. No amounts under the Term Facility were repaid as a result of the execution of the 
Incremental Facility Amendment.

The  Credit  Agreement  contains  certain  financial  and  other  covenants  that  limit  the  Company’s  ability  to,  among  other  things, 
incur and/or undertake asset sales and other dispositions, liens, indebtedness, certain acquisitions and investments, consolidations, mergers, 
reorganizations  and  other  fundamental  changes,  payment  of  dividends  and  other  distributions  to  equity  and  warrant  holders,  and 

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
prepayments of material subordinated debt, in each case, subject to customary exceptions materially consistent with credit facilities of such 
type and size. The Revolving Credit Facility has a maximum total net leverage ratio equal to or less than 6.00:1.00 contingent on credit 
extensions in excess of 30% of the total amount of commitments available under the Revolving Credit Facility. Any failure to comply with 
the restrictions of the credit facilities may result in an event of default. The Company was in compliance with all financial covenants as of 
August 28, 2021 and August 29, 2020, respectively.

Long-term debt consists of the following:

(In thousands)
Term Facility (effective rate of 4.8% at August 28, 

2021)

Finance lease liabilities (effective rate of 5.6% at 

August 28, 2021)

Less: Deferred financing fees
Total debt

Less: Current finance lease liabilities

Long-term debt, net of deferred financing fees

$ 

August 28, 2021

August 29, 2020

$ 

456,500  $ 

606,500 

690 
5,636 
451,554 
285 
451,269  $ 

922 
10,272 
597,150 
271 
596,879 

As of August 28, 2021, the Company had letters of credit in the amount of $3.5 million outstanding. These letters of credit offset 
against  the  availability  of  the  Revolving  Credit  Facility  and  exist  to  support  three  of  the  Company’s  leased  buildings  and  insurance 
programs relating to workers’ compensation. No amounts were drawn against these letters of credit at August 28, 2021.

The Company is not required to make principal payments on the Term Facility over the twelve months following the period ended 
August 28, 2021. The outstanding balance of the Term Facility is due upon its maturity in July 2024. As of August 28, 2021, aggregate 
principal maturities of debt for each of the next five fiscal years and thereafter are as follows:

(In thousands)

Principal maturities

2022

2023

2024

2025

2026

Thereafter

Total debt

$ 

285 

263 

456,642 

— 

— 

— 

$ 

457,190 

The Company utilizes market approaches to estimate the fair value of certain outstanding borrowings by discounting anticipated 
future  cash  flows  derived  from  the  contractual  terms  of  the  obligations  and  observable  market  interest  and  foreign  exchange  rates.  The 
Company  carries  debt  at  historical  cost  and  discloses  fair  value.  As  of  August  28,  2021  and  August  29,  2020,  the  book  value  of  the 
Company’s debt approximated fair value. The estimated fair value of the Term Loan is valued based on observable inputs and classified as 
Level 2 in the fair value hierarchy.

8. Fair Value of Financial Instruments

Fair  value  is  defined  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction 
between  market  participants  at  the  measurement  date.  To  increase  the  comparability  of  fair  value  measurements,  a  three-tier  fair  value 
hierarchy, which prioritizes the inputs used in the valuation methodologies, is used:

Level 1 – Valuations based on quoted prices for identical assets and liabilities in active markets.

Level 2 – Valuations based on observable inputs other than quoted prices included in Level 1, such as quoted prices for similar 
assets or liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, or 
other inputs that are observable or can be corroborated by observable market data.

Level  3  –  Valuations  based  on  unobservable  inputs  reflecting  the  Company’s  own  assumptions,  consistent  with  reasonably 
available assumptions made by other market participants. These valuations require significant judgment.

A loss of $0.5 million was charged to the Loss in fair value change of contingent consideration – TRA liability for the fifty-three 
weeks  ended  August  31,  2019.  The  Company  settled  the  Income  Tax  Receivable  Agreement  (the  “TRA”)  during  the  fifty-three  weeks 

70

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ended August 31, 2019, which resulted in a $1.5 million gain. Refer to Note 9, Income Taxes, for additional details regarding the TRA 
liability settlement.

Level 3 Measurements

The  Company  has  outstanding  liability-classified  Private  Warrants  that  allow  holders  to  purchase  6,700,000  shares  of  the 
Company’s  common  stock.  Such  Private  Warrants  are  held  by  Conyers  Park  Sponsor,  LLC,  a  related  party.  The  Company  utilizes  the 
Black-Scholes model to estimate the fair value of the Private Warrants at each reporting date. The application of the Black-Scholes model 
utilizes significant assumptions, including volatility. Significant judgment is required in determining the expected volatility, historically the 
key  assumption,  of  the  Private  Warrants.  In  order  to  determine  the  most  accurate  measure  of  this  volatility,  the  Company  measured 
expected  volatility  based  on  several  inputs,  including  considering  a  peer  group  of  publicly  traded  companies,  the  Company’s  implied 
volatility  based  on  traded  options,  the  implied  volatility  of  comparable  warrants,  and  the  implied  volatility  of  any  outstanding  public 
warrants  during  the  periods  they  were  outstanding.  As  a  result  of  the  unobservable  inputs  that  were  used  to  determine  the  expected 
volatility  of  the  Private  Warrants,  the  fair  value  measurement  of  these  warrants  reflects  a  Level  3  measurement  within  the  fair  value 
measurement hierarchy.

The periodic remeasurement of the warrant liability is reflected in (Loss) gain in fair value change of warrant liability within the 
Consolidated  Statements  of  Operations  and  Comprehensive  Income  (Loss).  The  adjustments  for  changes  in  fair  value  of  the  warrant 
liability  for  the  fifty-two  weeks  ended  August  28,  2021,  the  fifty-two  weeks  ended  August  29,  2020,  and  the  fifty-three  weeks  ended 
August 31, 2019 were a loss of $66.2 million, a gain of $30.9 million and a loss of $72.7 million, respectively. The adjustments resulted in 
a total warrant liability at August 28, 2021 and August 29, 2020 of $159.8 million and $93.6 million, respectively.

There were 6,700,000 Private Warrants outstanding as of August 28, 2021, August 29, 2020, and August 31, 2019. Based on the 
fair value assessment that was performed, the Company determined a fair value price per Private Warrant of $23.86, $13.98, and $18.59 as 
of August 28, 2021, August 29, 2020, and August 31, 2019, respectively. The table below summarizes the inputs used to calculate the fair 
value of the warrant liability at each of the following reporting dates:

August 28, 2021

August 29, 2020

August 31, 2019

Exercise price

Stock price

Dividend yield

Expected term (in years)

Risk-free interest rate

Expected volatility

$ 

$ 

11.50 

35.35 

$ 

$ 

11.50 

25.39 

$ 

$ 

 — %

0.86

 0.06 %

 21.70 %

 — %

1.85

 0.14 %

 29.20 %

Per share value of warrants

$ 

23.86 

$ 

13.98 

$ 

11.50 

29.63 

 — %

2.85

 1.43 %

 21.10 %

18.59 

There were no transfers of financial instruments between the three levels of the fair value hierarchy during the fiscal years ended 

August 28, 2021, August 29, 2020, and August 31, 2019, respectively. 

9. Income Taxes

The sources of income before income taxes are as follows:

(In thousands)

Domestic

Foreign

Total income (loss) before income taxes

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

August 28, 2021

August 29, 2020

August 31, 2019

$ 

$ 

79,526  $ 

78,418  $ 

1,334 

546 

80,860  $ 

78,964  $ 

(8,565) 

42 

(8,523) 

71

 
 
 
 
 
 
 
Income tax expense was comprised of the following:

(In thousands)

Current:

Federal

State and local

Foreign

Total current expense

Deferred:

Federal

State and local

Foreign

Total deferred income tax expense

Total tax expense

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

August 28, 2021

August 29, 2020

August 31, 2019

$ 

$ 

$ 

$ 

23,225  $ 

3,056  $ 

5,800 

1,552 

1,835 

219 

30,577  $ 

5,110  $ 

5,982  $ 

6,747  $ 

3,096 

325 

9,403 

1,637 

(168) 

8,216 

39,980  $ 

13,326  $ 

2,784 

2,684 

374 

5,842 

9,937 

1,086 

(154) 

10,869 

16,711 

A reconciliation of the federal statutory income tax rate to the effective income tax rate is as follows:

(In thousands)

Statutory income tax expense:

Change in fair value of warrant liabilities

State income tax expense, net of federal

Valuation allowance

Taxes on foreign income above the U.S. tax 

Change in tax rate

Non-deductible transaction costs

TRA contingent consideration

Other permanent items

Income tax expense (benefit)

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

August 28, 2021

August 29, 2020

August 31, 2019

 21.0 %

 20.5 

 4.3 

 (1.2) 

 1.6 

 1.8 

 — 

 — 

 1.4 

 21.0 %

 (10.8) 

 5.0 

 (1.2) 

 0.1 

 1.5 

 0.1 

 — 

 1.2 

 21.0 %

 (222.2) 

 3.9 

 (0.6) 

 0.2 

 1.5 

 — 

 (0.4) 

 0.5 

 49.4 %

 16.9 %

 (196.1) %

72

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The tax effects of temporary differences that gave rise to significant portions of the deferred tax assets and liabilities at August 28, 

2021 and August 29, 2020 were as follows:

(In thousands)

Deferred tax assets

August 28, 2021

August 29, 2020

Accounts receivable allowances

$ 

2,353  $ 

Inventories write-downs

Accrued expenses

Net operating loss carryforwards

Share-based compensation

Tax credits

Lease liabilities

Other

Deferred tax assets

Valuation allowance

Deferred tax asset, net of valuation allowance

Deferred tax liabilities:

Prepaid expense

Excess tax over book depreciation

Website development costs

Intangible assets

Lease right-of-use assets

Other

Deferred tax liabilities

Net deferred tax liabilities

71 

4,089 

2,394 

3,265 

173 

12,271 

5,665 

30,281 

(2,218) 

28,063  $ 

(748)  $ 

(2,121) 

(659) 

(105,997) 

(11,709) 

(584) 

(121,818) 

$ 

$ 

$ 

(93,755)  $ 

2,427 

92 

3,968 

3,837 

2,770 

256 

6,785 

3,714 

23,849 

(3,190) 

20,659 

(514) 

(2,278) 

(816) 

(94,398) 

(6,442) 

(563) 

(105,011) 

(84,352) 

The  Company  had  state  net  operating  loss  carryforwards  of  $2.5  million  and  $11.9  million  and  foreign  net  operating  losses  of 
$9.4  million  and  $12.8  million  at  August  28,  2021  and  August  29,  2020,  respectively.  The  state  and  foreign  net  operating  loss 
carryforwards will begin to expire in 2022.

As  of  August  28,  2021,  the  Company  has  recorded  total  valuation  allowances  of  $2.2  million  on  deferred  tax  assets  related  to 
foreign net operating loss carryforwards. This amount represents a full valuation allowance on the deferred tax assets of foreign entities 
within the United Kingdom and the Netherlands.

During the fifty-two weeks ended August 28, 2021, and August 29, 2020, the Company changed its intentions and determined to 
not indefinitely reinvest its foreign earnings within its subsidiaries in the Netherlands and in the United Kingdom, Spain, and Canada. The 
change in assertion did not result in recognition of tax liabilities related to these jurisdictions. It is the Company’s intention to reinvest the 
earnings of its other non-U.S. subsidiaries in its Australia and New Zealand operations. As of August 28, 2021, the Company has not made 
a  provision  for  U.S.  or  additional  foreign  withholding  taxes  for  any  outside  basis  differences  inherent  in  its  investments  in  foreign 
subsidiaries that are indefinitely reinvested. It is not practicable to estimate the amount of deferred tax liability related to investments in 
these foreign subsidiaries.

As of August 28, 2021 and August 29, 2020, the Company has no unrecognized tax benefits. 

The  Company  records  interest  and  penalties  associated  with  unrecognized  tax  benefits  as  a  component  of  tax  expense.  As  of 
August  28,  2021  and  August  29,  2020,  the  Company  has  not  accrued  interest  or  penalties  on  unrecognized  tax  benefits,  as  there  is  no 
position recorded as of these fiscal years. No changes to the uncertain tax position balance are anticipated within the next 12 months, and 
are not expected to materially affect the financial statements.

As of August 28, 2021, tax years 2015 to 2020 remain subject to examination in the United States and the tax years 2015 to 2020
remain  subject  to  examination  in  other  major  foreign  jurisdictions  where  the  Company  conducts  business.  State  income  tax  returns  are 
generally subject to examination for a period of three to five years after the filing of the respective return.

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Tax Receivable Agreement

Concurrent with the Business Combination, the Company entered into the TRA with the historical stockholders of Atkins. The 
TRA was valued based on the future expected payments under the terms of the agreement. The TRA provides for the payment by Simply 
Good Foods to the Atkins’ selling equity holders for certain federal, state, local and non-U.S. tax benefits deemed realized in post-closing 
taxable periods by Simply Good Foods, Conyers Park, Atkins and Atkins’ eligible subsidiaries from the use of up to $100 million of the 
following tax attributes: (i) net operating losses available to be carried forward as of the closing of the Business Combination, (ii) certain 
deductions generated by the consummation of the business transaction and (iii) remaining depreciable tax basis from the 2003 acquisition 
of Atkins Nutritionals, Inc. 

The Company re-measured the TRA in the second fiscal quarter of 2018 due to the Tax Act. The second quarter assessment of 
these changes resulted in a provisional one-time gain of $4.7 million, recognized in Loss in fair value change of contingent consideration – 
TRA liability. 

During the first fiscal quarter of 2019, the Company entered into a termination agreement (the “Termination Agreement”) with 
Atkins Holdings, LLC and Roark Capital Acquisition, LLC. Pursuant to the Termination Agreement, the Company paid $26.5 million to 
settle the TRA in full. Under the Termination Agreement, each of the parties thereto agreed to terminate the TRA and to release any and all 
obligations  and  liabilities  of  the  other  parties  thereunder  effective  as  of  the  receipt  of  the  termination  payment.  The  Company  recorded 
a  $0.5  million  loss  on  the  fair  value  change  in  the  TRA  liability  through  the  settlement  on  November  14,  2018  and  recognized  a  gain 
of $1.5 million in connection with the execution of the Termination Agreement and final cash payment.

10. Leases

The components of lease expense for the fifty-two weeks ended August 28, 2021 and August 29, 2020 were as follows. 

(In thousands)

Operating lease cost:

Lease cost
Variable lease cost (1)

Operating lease cost

Statement of Operations Caption

August 28, 2021

August 29, 2020

52-Weeks Ended

52-Weeks Ended

Cost of goods sold and General and administrative

Cost of goods sold and General and administrative

$ 

$ 

$ 

$ 

$ 

$ 

6,752  $ 

1,681 

8,433  $ 

5,242 

1,648 

6,890 

—  $ 

30 

273  $ 

45 

318  $ 

273 

60 

333 

8,751  $ 

7,253 

Short-term lease cost

General and administrative

Finance lease cost:

Amortization of right-of use assets

Interest on lease liabilities

Total finance lease cost

Total lease cost

Cost of goods sold

Interest expense

(1) Variable lease cost primarily consists of common area maintenance, such as cleaning and repairs.

Under the previous lease accounting standard in effect for the period, ASC Topic 840, Leases, rent expense for operating leases 

was $2.2 million for the fifty-three weeks ended August 31, 2019.

In conjunction with the Company’s restructuring activities as discussed in Note 17, the Company incurred impairment charges of 
$0.7 million in the fifty-two weeks ended August 28, 2021 related to its operating lease right-of-use assets for leases in Toronto, Ontario 
and the Netherlands. Additionally, the Company terminated the lease in Toronto, Ontario, which resulted in a gain on lease termination of 
$0.2 million in the fifty-two weeks ended August 28, 2021. The effect of these restructuring activities has been included within General 
and administrative on the Consolidated Statements of Operations and Comprehensive Income (Loss). Refer to Note 17, Restructuring and 
Related Charges, for additional information regarding restructuring activities. 

74

 
 
 
 
 
 
 
 
 
The right-of-use assets and corresponding liabilities related to both operating and finance leases are as follows:

(In thousands)

Assets

Balance Sheet Caption

August 28, 2021

August 29, 2020

Operating lease right-of-use assets

Other long-term assets

Finance lease right-of-use assets

Property and equipment, net

$ 

$ 

46,197  $ 

640 

46,837  $ 

Total lease assets

Liabilities

Current:

Operating lease liabilities

Finance lease liabilities

Long-term:

Operating lease liabilities

Finance lease liabilities

Total lease liabilities

Accrued expenses and other current liabilities

$ 

Current maturities of long-term debt

Other long-term liabilities

Long-term debt, less current maturities

3,788  $ 

285 

44,892 

405 

$ 

49,370  $ 

25,703 

912 

26,615 

4,329 

271 

22,764 

651 

28,015 

Future maturities of lease liabilities as of August 28, 2021 were as follows:

(In thousands)

Fiscal year ending:

2022

2023

2024

2025

2026

Thereafter

Total lease payments

Less: Interest

Operating Leases

Finance Leases

$ 

6,087  $ 

7,005 

7,489 

7,152 

6,701 

25,501 

59,935 

(11,255) 

313 

278 

145 

— 

— 

— 

736 

(46) 

690 

Present value of lease liabilities

$ 

48,680  $ 

The  weighted-average  remaining  lease  terms  and  weighted-average  discount  rates  for  operating  and  finance  leases  as  of 

August 28, 2021 were as follows:

As of August 28, 2021

Weighted-average remaining lease term (in years)

Weighted-average discount rate

As of August 29, 2020

Weighted-average remaining lease term (in years)

Weighted-average discount rate

Operating Leases

Finance Leases

8.38

 4.9 %

6.97

 5.7 %

2.44

 5.6 %

3.41

 5.6 %

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Supplemental and other information related to leases was as follows:

(In thousands)
Cash paid for amounts included in the measurement 
of lease liabilities

52-Weeks Ended
August 28, 2021

52-Weeks Ended
August 29, 2020

Operating cash flows from operating leases

Operating cash flows from finance leases

Financing cash flows from finance leases

$ 

$ 

$ 

7,622  $ 

37  $ 

314  $ 

6,534 

18 

338 

11. Commitments and Contingencies

Litigation

The Company is a party to certain litigation and claims that are considered normal to the operations of the business. From time to 
time, the Company has been and may again become involved in legal proceedings arising in the ordinary course of business. The Company 
is not presently a party to any litigation that it believes to be material, and the Company is not aware of any pending or threatened litigation 
against it that its management believes could have a material adverse effect on its business, operating results, financial condition or cash 
flows.

During  the  fifty-three  weeks  ended  August  31,  2019,  the  Company  reserved  $3.5  million  for  the  potential  settlement  of  class 
action  litigation  concerning  certain  product  label  claims.  During  the  fifty-two  weeks  ended  August  29,  2020,  the  Company  reserved  an 
additional  $0.3  million.  The  reserve  was  included  within  General  and  administrative  in  the  Consolidated  Statements  of  Operations  and 
Comprehensive Income (Loss) and the reserve was fully paid into escrow and settled during the fifty-two weeks ended August 29, 2020.

During the fifty-two weeks ended August 28, 2021, the Company received a $5.0 million gain on a legal settlement, which has 
been presented as an item within Other income (expense) in the Consolidated Statements of Operations and Comprehensive Income (Loss).

As of August 28, 2021 and August 29, 2020, the Company had $0.7 million and $1.3 million reserved for potential settlements, 

respectively.

Other

The Company has entered into endorsement contracts with certain celebrity figures and social media influencers to promote and 
endorse the Atkins and Quest brands and product lines. These contracts contain endorsement fees, which are expensed ratably over the life 
of  the  contract,  and  performance  fees,  that  are  recognized  at  the  time  of  achievement.  Based  on  the  terms  of  the  contracts  in  place  and 
achievement of performance conditions as of August 28, 2021, the Company will be required to make payments of $2.7 million over the 
next year.

12. Stockholders’ Equity

Public Equity Offering

On October 9, 2019, the Company completed an underwritten public offering of 13,379,205 shares of common stock at a price to 
the public of $26.35 per share. The Company paid underwriting discounts and commissions of $0.19 per share resulting in net proceeds to 
the Company of $26.16 per share, or approximately $350.0 million (the “Offering”). The Company paid $0.8 million for legal, accounting 
and  registrations  fees  related  to  the  Offering.  The  net  proceeds  were  used  to  pay  a  portion  of  the  purchase  price  and  related  fees  and 
expenses for the Quest Acquisition.

Warrants to Purchase Common Stock

Prior  to  the  Business  Combination,  Conyers  Park  issued  13,416,667  public  warrants  and  6,700,000  Private  Warrants.  The 
Company assumed the Conyers Park warrants to purchase common stock in connection with the Business Combination. As a result of the 
Business  Combination,  the  warrants  issued  by  Conyers  Park  were  no  longer  exercisable  for  shares  of  Conyers  Park  common  stock,  but 
were instead exercisable for common stock of the Company. All other features of the warrants were unchanged.

Each whole warrant entitles the holder to purchase one share of the Company’s common stock at a price of $11.50 per share. The 
warrants became exercisable 30 days after the completion of the Business Combination in 2017 and expire five years after that date, or 
earlier upon redemption or liquidation, as applicable.

76

 
 
 
 
 
 
 
From August 26, 2018 through October 5, 2018, public warrants to purchase an aggregate of 9,866,451 shares of the Company’s 
common  stock  were  exercised  for  cash  at  an  exercise  price  of  $11.50  per  share,  resulting  in  aggregate  gross  proceeds  to  the  Company 
of $113.5 million.

On October 4, 2018, the Company delivered a notice for the redemption (the “Redemption Notice”) of all of its public warrants 
that  remained  unexercised  immediately  after  November  5,  2018.  Exercises  of  public  warrants  following  the  Redemption  Notice  were 
required  to  be  done  on  a  cashless  basis.  Accordingly,  holders  were  no  longer  permitted  to  exercise  public  warrants  in  exchange  for 
payment in cash of $11.50 per share. Instead, a holder exercising a public warrant was deemed to have paid the $11.50 per share exercise 
price by the surrender of 0.61885 of a share of common stock that the holder would have been entitled to receive upon a cash exercise of 
each public warrant. Exercising holders received 0.38115 of a share of the Company’s common stock for each public warrant surrendered 
for  exercise.  Following  the  Redemption  Notice,  3,499,639  public  warrants  were  exercised  on  a  cashless  basis.  An  aggregate 
of 1,333,848 shares of the Company’s common stock were issued in connection with these exercises of the public warrants. All remaining 
public warrants were redeemed as of November 5, 2018 for an immaterial amount.

As of August 28, 2021, the Private Warrants to purchase 6,700,000 shares of the Company’s common stock remain outstanding, 
have  not  been  transferred  by  Conyers  Park  Sponsor,  LLC,  a  related  party,  and  remain  liability-classified.  As  discussed  in  Note  8,  Fair 
Value of Financial Instruments, the liability-classified warrants are remeasured on a recurring basis, primarily based on observable market 
data while the related theoretical private warrant volatility assumption within the Black-Scholes model represents a Level 3 measurement 
within the fair value measurement hierarchy. The periodic remeasurement of the warrant liability is reflected in (Loss) gain in fair value 
change of warrant liability within the Consolidated Statements of Operations and Comprehensive Income (Loss).

Stock Repurchase Program

On  November  13,  2018,  the  Company  announced  that  its  Board  of  Directors  had  adopted  a  $50.0  million  stock  repurchase 
program. Under the stock repurchase program, the Company may repurchase shares from time to time in the open market or in privately 
negotiated transactions. The stock repurchase program does not obligate the Company to acquire any specific number of shares or acquire 
shares over any specific period of time. The stock repurchase program may be suspended or discontinued at any time by the Company and 
does not have an expiration date.

During the fifty-two weeks ended August 28, 2021 and August 29, 2020, the Company did not repurchase any shares of common 
stock. During the fifty-three weeks ended August 31, 2019, the Company repurchased 98,234 shares of common stock at an average share 
price of $21.83 per share. As of August 28, 2021, approximately $47.9 million remained available under the stock repurchase program.

13. Earnings (Loss) Per Share 

Basic earnings or loss per share is based on the weighted average number of common shares issued and outstanding. In computing 
diluted earnings per share, basic earnings per share is adjusted for the assumed issuance of all potentially dilutive securities. In periods in 
which  the  Company  has  a  net  loss,  diluted  earnings  per  share  is  based  on  the  weighted  average  number  of  common  shares  issued  and 
outstanding as the effect of including common stock equivalents outstanding would be anti-dilutive.

As  of  August  28,  2021,  the  Company  has  outstanding  liability-classified  Private  Warrants  to  purchase  6,700,000  shares  of  the 
Company’s common stock. During periods when the effect is dilutive, the Company assumes share settlement of the instruments as of the 
beginning  of  the  reporting  period  and  adjusts  the  numerator  to  remove  the  change  in  fair  value  of  the  warrant  liability  and  adjusts  the 
denominator to include the dilutive shares, calculated using the treasury stock method. During periods when the impact is anti-dilutive, the 
share settlement is excluded.

77

 
 
 
 
 
 
 
The following table reconciles the numerators and denominators used in the computations of both basic and diluted earnings or 

loss per share:

(In thousands, except share and per share data)

August 28, 2021

August 29, 2020

August 31, 2019

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

Basic earnings (loss) per share computation:

Numerator:

Net income (loss) available to common stock 
stockholders

$ 

Denominator:

Weighted average common shares outstanding 
– basic

Basic earnings (loss) per share from net income 
(loss)

Diluted earnings (loss) per share computation:

Numerator:

Net income (loss) available to common stock 
stockholders

$ 

$ 

40,880  $ 

65,638  $ 

(25,234) 

95,743,413 

93,968,953 

80,734,091 

0.43  $ 

0.70  $ 

(0.31) 

40,880  $ 

65,638  $ 

(25,234) 

Gain in fair value change of warrant liability

— 

(30,938) 

— 

Numerator for diluted earnings (loss) per share

$ 

40,880  $ 

34,700  $ 

(25,234) 

Denominator:

Weighted average common shares outstanding 
– basic

Public warrants

Private Warrants

Employee stock options

Restricted stock units

95,743,413 

93,968,953 

80,734,091 

— 

— 

1,311,889 

310,296 

— 

3,327,656 

1,001,542 

45,571 

— 

— 

— 

— 

Weighted average common shares – diluted
Diluted earnings (loss) per share from net income 
(loss)

97,365,598 

98,343,722 

80,734,091 

$ 

0.42  $ 

0.35  $ 

(0.31) 

Diluted earnings or loss per share calculations for the fifty-two weeks ended August 28, 2021 and fifty-three weeks ended August 
31, 2019 excluded 4.1 million and 3.0 million shares, issuable upon exercise of Private Warrants, respectively, that would have been anti-
dilutive. In addition, the fifty-three weeks ended August 31, 2019 excluded 0.6 million shares, issuable upon exercise, of public warrants 
that would have been anti-dilutive.

Diluted earnings or loss per share calculations for the fifty-two weeks ended August 28, 2021, fifty-two weeks ended August 29, 
2020, and fifty-three weeks ended August 31, 2019 excluded an immaterial number, 0.6 million and 1.0 million shares of common stock 
options  issuable  upon  exercise  of  stock  options,  respectively,  that  would  have  been  anti-dilutive.  An  immaterial  number  of  non-vested 
restricted stock units that would have been anti-dilutive were excluded from diluted earnings or loss per share calculations for the fifty-two 
weeks ended August 28, 2021, fifty-two weeks ended August 29, 2020, and fifty-three weeks ended August 31, 2019.

14. Omnibus Incentive Plan

Stock-based  compensation  includes  stock  options,  restricted  stock  units,  performance  stock  unit  awards  and  stock  appreciation 
rights, which are awarded to employees, directors, and consultants of the Company. Stock-based compensation expense is recognized on a 
straight-line basis over the requisite service period of the award based on their grant date fair value. Stock-based compensation expense is 
included  within  General  and  administrative  expense,  which  is  the  same  financial  statement  caption  where  the  recipient’s  other 
compensation is reported.

The  Company  recorded  stock-based  compensation  expense  of  $8.3  million  in  the  fifty-two  weeks  ended  August  28,  2021, 

$7.6 million in the fifty-two weeks ended August 29, 2020, and $5.5 million in the fifty-three weeks ended August 31, 2019.

In July 2017, the Company’s stockholders approved the 2017 Omnibus Incentive Plan (the “Incentive Plan”). The Incentive Plan 
provides for the issuance of a maximum of 9,067,917 shares of stock-denominated awards to directors, employees, officers and agents of 
the Company. As of August 28, 2021, there were 4.3 million shares available for grant under the Incentive Plan.

78

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stock Options

Stock options granted under the Incentive Plan are granted at a price equal to or more than the fair value of common stock on the 
date the option is granted. Stock options under the Incentive Plan generally become exercisable ratably over three years from the date of 
grant and must be exercised within ten years from the date of grant.

The following table summarizes stock option activity for the fifty-two weeks ended August 28, 2021:

(In thousands, except share and per share data)

Shares

Weighted average
exercise price

Weighted average 
remaining life
(years)

Aggregate intrinsic
value

Outstanding as of August 29, 2020

2,615,899  $ 

14.33 

7.29

$ 

28,927 

Granted

Exercised

Forfeited

Outstanding as of August 28, 2021

489,555 

(58,308) 

(53,983) 

2,993,163  $ 

27.04 

12.00 

22.33 

16.31 

6.83

$ 

57,227 

Vested and expected to vest as of August 28, 2021

2,993,163  $ 

16.31 

6.83

$ 

57,227 

Exercisable as of August 28, 2021

2,281,640  $ 

13.42 

6.16

$ 

50,028 

The following table summarizes information about stock options outstanding at August 28, 2021:

Range of Exercise Prices

Number outstanding

Weighted average
exercise price

Weighted average 
remaining life 
(years)

Number exercisable

Weighted average
exercise price

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

12.00  - 14.99

15.00  - 17.99

18.00  - 20.99

21.00  - 23.99

24.00  - 26.99

27.00  - 29.99

30.00  - 32.99

33.00  - 35.99

36.00  - 38.99

1,880,525

$ 

117,553

552,078

48,396

188,008

6,603

—  

—  

200,000

2,993,163

$ 

12.04 

16.88 

20.08 

21.85 

24.19 

28.38 

— 

— 

36.56 

16.31 

5.91

6.89

8.17

8.57

8.13

9.49

0.00

0.00

9.96

6.83

1,880,525  $ 

117,553 

189,019 

20,594 

73,949 

— 

— 

— 

— 

12.04 

16.88 

19.89 

21.77 

24.18 

— 

— 

— 

— 

2,281,640  $ 

13.42 

The  weighted  average  fair  value  of  options  granted  during  the  fifty-two  weeks  ended  August  28,  2021,  fifty-two  weeks  ended 

August 29, 2020, and fifty-three weeks ended August 31, 2019 were $9.99, $7.79 and $7.10, respectively.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes Option Pricing Model based on the 

following assumptions:

Expected volatility

Expected dividend yield

Expected option term

Risk-free rate of return

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

August 28, 2021

August 29, 2020

August 31, 2019

 36.80 % - 38.75%  30.27 % - 33.82%  29.30 % - 32.09%

—%

6

—%

6

—%

6

 0.80 % - 0.935%

 0.38 % - 1.8%

 1.82 % - 3.13%

Because the Company’s Incentive Plan has not been in place for a sufficient amount of time as compared to the expected stock 
option terms nor does the Company have sufficient history with changes in option vesting schedules and changes in the pool of employees 
receiving option grants, the Company estimates the expected term using its historical experience of the time awards have been outstanding 

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
as well as an expected time outstanding, which takes into account the award vesting and contractual term. Additionally, due to a lack of 
sufficient  trading  history  for  the  Company’s  common  stock,  expected  stock  price  volatility  is  based  on  a  combination  of  a  sampling  of 
comparable publicly traded companies and the Company’s historical common stock price activity. The Company believes the sample of 
comparable publicly traded companies used as inputs to its expected stock price volatility most closely models the nature of the business 
and  stock  price  volatility.  The  risk-free  rates  are  based  on  the  implied  yield  available  on  U.S.  Treasury  zero-coupon  issues  with  an 
equivalent remaining term. Future annual dividends over the expected term are estimated to be nil.

As of August 28, 2021, the Company had $5.1 million of total unrecognized compensation cost related to stock option plans that 
will be recognized over a weighted average period of 2.0 years. During the fifty-two weeks ended August 28, 2021, fifty-two weeks ended 
August 29, 2020, and fifty-three weeks ended August 31, 2019, the Company received $0.7 million, $4.2 million, and $0.7 million in cash 
from stock option exercises, respectively.

Restricted Stock Units

Restricted  stock  units  granted  under  the  Incentive  Plan  are  granted  at  a  price  equal  to  closing  market  price  of  the  Company’s 

common stock on the date of grant. Restricted stock units under the Incentive Plan generally vest over three years. 

The following table summarizes restricted stock unit activity for the fifty-two weeks ended August 28, 2021:

Non-vested as of August 29, 2020

Granted

Vested

Forfeited

Non-vested as of August 28, 2021

Units

Weighted average
grant-date fair value

208,023  $ 

428,752 

(89,745) 

(50,696) 

496,334  $ 

22.82 

25.00 

24.46 

21.27 

24.56 

As of August 28, 2021, the Company had $8.6 million of total unrecognized compensation cost related to restricted stock units 

that will be recognized over a weighted average period of 1.9 years.

Performance Stock Units

During the fifty-two weeks ended August 28, 2021, the Board of Directors granted performance stock units under the Company’s 
equity  compensation  plan.  Performance  stock  units  vest  in  a  range  between  0%  and  200%  based  upon  certain  performance  criteria  in  a 
three-year period. Performance stock units were valued using a Monte-Carlo simulation.

The following table summarizes performance stock unit activity for the fifty-two weeks ended August 28, 2021:

Non-vested as of August 29, 2020

Granted

Vested

Forfeited

Non-vested as of August 28, 2021

Units

Weighted average
grant-date fair value

295,256  $ 

116,309 

— 

(31,468) 

380,097  $ 

17.93 

23.59 

— 

22.17 

19.31 

As of August 28, 2021, the Company had $3.1 million of total unrecognized compensation cost related to performance stock units 

that will be recognized over a weighted average period of 1.0 years.

Stock Appreciation Rights

Stock appreciation rights (“SARs”) permit the holder to participate in the appreciation of the Company’s common stock price and 
are awarded to non-employee, consultants of the Company. The Company’s SARs settle in shares of its common stock once the applicable 
vesting criteria has been met. SARs cliff vest three years from the date of grant and must be exercised within ten years.

80

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes SARs activity for the fifty-two weeks ended August 28, 2021:

Shares Underlying 
SARs

Weighted average
exercise price

Weighted average 
remaining 
contractual life (in 
years)

Outstanding as of August 29, 2020

150,000  $ 

24.20 

Granted

Exercised

Forfeited

— 

— 

— 

— 

— 

— 

Outstanding as of August 28, 2021

150,000  $ 

24.20 

Vested and expected to vest as of August 28, 2021

150,000  $ 

24.20 

Exercisable as of August 28, 2021

—  $ 

— 

8.18

8.18

0.00

As of August 28, 2021, the Company had $0.2 million of total unrecognized compensation cost related to its SARs that will be 

recognized over a weighted average period of 1.2 years.

15. Related Party Transactions

Tax Receivable Agreement

During the fifty-three weeks ended August 31, 2019, the Company entered into the Termination Agreement, pursuant to which, 
the  Company  paid  $26.5  million  to  settle  the  TRA  (the  “Termination  Payment”),  which  provided  former  stockholders  of  Atkins  with 
payments for federal, state, local and non-U.S. tax benefits deemed realized by the Company.

Under the Termination Agreement, each of the parties thereto agreed to terminate the TRA, and to release and discharge any and 
all  obligations  and  liabilities  of  the  other  parties  thereunder  effective  as  of  the  exchange  agent’s  receipt  of  the  Termination  Payment. 
Richard Laube, a former director of the Company, Joseph Scalzo, President and Chief Executive Officer and a director of the Company, 
and  Scott  Parker,  Chief  Marketing  Officer,  were  each  former  stockholders  of  Atkins  and  received  their  respective  pro  rata  share  of  the 
Termination Payment as additional consideration for their former stock ownership in accordance with the terms of the Merger Agreement. 
The TRA liability and subsequent settlement are discussed in Note 9, Income Taxes.

16. Segment and Customer Information

Following the Quest Acquisition, the Company’s operations are organized into two operating segments, Atkins and Quest, which 
are aggregated into one reporting segment due to similar financial, economic and operating characteristics. The operating segments are also 
similar in the following areas: (a) the nature of the products; (b) the nature of the production processes; (c) the methods used to distribute 
products to customers; (d) the type of customer for the products; and, (e) the nature of the regulatory environment.

Reconciliation of the totals of reported segment revenue, profit or loss measurement, assets and other significant items reported by 
segment to the corresponding GAAP totals is not applicable to the Company as it only has one reportable segment. Additionally, revenues 
from transactions with external customers for each of Simply Good Foods’ products would be impracticable to disclose and management 
does not view its business by product line. The following is a summary of revenue disaggregated by geographic area and brand:

(In thousands)
North America (1)

Atkins
Quest (2)

Total North America

International

Total

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

August 28, 2021

August 29, 2020

August 31, 2019

$ 

506,860  $ 

501,472  $ 

498,571 

453,619 

960,479 

45,134 

286,803 

788,275 

28,366 

$ 

1,005,613  $ 

816,641  $ 

— 

498,571 

25,187 

523,758 

(1)

The North America geographic area consists of net sales substantially related to the United States and there is no individual foreign country to 
which more than 10% of Company’s net sales are attributed or that is otherwise deemed individually material.

(2) Quest net sales are primarily in North America.

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following is a summary of long lived assets by geographic area:

(In thousands)

Long lived assets

North America (1)

International

Total

August 28, 2021

August 29, 2020

$ 

$ 

16,584  $ 

— 

16,584  $ 

11,841 

9 

11,850 

(1)  The  North  America  geographic  area  consists  of  long-lived  assets  substantially  related  to  the  United  States  and  there  is  no  individual  foreign 

country in which more than 10% of the Company’s long-lived assets are located or that is otherwise deemed individually material.

Significant Customers

As  a  result  of  the  Quest  Acquisition,  the  Company’s  exposure  to  credit  risk  concentrated  in  one  customer  was  reduced  during 
2020. Credit risk for the Company was concentrated in two customers who each comprised more than 10% of the Company’s total sales 
for the fifty-two weeks ended August 28, 2021 and August 29, 2020. For the fifty-three weeks ended August 31, 2019, credit risk for the 
Company was concentrated in one customer who comprised more than 10% of the Company’s total sales.

Customer 1

Customer 2

52-Weeks Ended

52-Weeks Ended

53-Weeks Ended

August 28, 2021

August 29, 2020

August 31, 2019

 31 %

 12 %

 34 %

 10 %

 44 %

n/a

n/a - Not applicable as the customer was not significant during these fiscal years.

At August 28, 2021 and August 29, 2020, the following amounts of the Company’s accounts receivable, net were related to these 

significant customers for the periods in which the customers were significant:

(In thousands)

Customer 1

Customer 2

August 28, 2021

August 29, 2020

$  37,483 

 34 % $  34,411 

$  27,962 

 25 % $  12,345 

 38 %

 14 %

No other customers of the Company accounted for more than 10% of sales during these periods. The Company generally does not 

require collateral from its customers and has not incurred any significant losses on uncollectible accounts receivable.

17. Restructuring and Related Charges

In May 2020, the Company announced certain restructuring activities in conjunction with the implementation of the Company’s 
future-state organization design, which created a fully integrated organization with its completed Quest Acquisition. The new organization 
design became effective on August 31, 2020. These restructuring plans primarily include workforce reductions, changes in management 
structure, and the relocation of business activities from one location to another.

The  one-time  termination  benefits  and  employee  severance  costs  to  be  incurred  in  relation  to  these  restructuring  activities  are 
accounted for in accordance with ASC Topic 420, Exit or Disposal Cost Obligations, and ASC Topic 712, Compensation-Nonretirement 
Postemployment Benefits, respectively. The Company recognizes a liability and the related expense for these restructuring costs when the 
liability  is  incurred  and  can  be  measured.  Restructuring  accruals  are  based  upon  management  estimates  at  the  time  and  can  change 
depending upon changes in facts and circumstances subsequent to the date the original liability was recorded.

82

 
 
 
 
 
 
 
Changes to the restructuring liability during the fifty-two weeks ended August 28, 2021 and August 29, 2020 were as follows:

(In thousands)

Balance as of August 31, 2019

Charges

Cash payments

Balance as of August 29, 2020

Charges

Cash payments

Balance as of August 28, 2021

Termination 
benefits and 
severance

Other

Restructuring 
liability

$ 

$ 

$ 

—  $ 

—  $ 

4,139 

— 

1,388 

(1,388) 

4,139  $ 

—  $ 

3,458 

(6,746) 

342 

(342) 

851  $ 

—  $ 

— 

5,527 

(1,388) 

4,139 

3,800 

(7,088) 

851 

In  addition  to  the  restructuring  costs  shown  above,  the  Company  incurred  impairment  charges  of  $0.7  million  in  the  fifty-two 
weeks  ended  August  28,  2021  related  to  its  operating  lease  right-of-use  assets  for  leases  in  Toronto,  Ontario  and  the  Netherlands. 
Additionally, the Company terminated the lease in Toronto, Ontario, which resulted in a gain on lease termination of $0.2 million in the 
fifty-two weeks ended August 28, 2021. As a result, the Company incurred a total of $4.3 million and $5.5 million in restructuring and 
restructuring-related costs in fifty-two weeks ended August 28, 2021 and August 29, 2020, respectively. The effect of these restructuring 
activities has been included within General and administrative on the Consolidated Statements of Operations and Comprehensive Income 
(Loss).

Since  the  restructuring  activities  were  announced  in  May  2020,  the  Company  has  incurred  aggregate  restructuring  and 
restructuring-related costs of $9.8 million. Overall, the Company expects to incur a total of approximately $10.1 million in restructuring 
and restructuring-related costs, which are to be paid through the second quarter of fiscal year 2022.

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures.

We maintain disclosure controls and procedures, as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities 
Exchange Act of 1934, as amended (the “Exchange Act”), that are designed to provide reasonable assurance that information required to 
be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the 
time  periods  specified  in  the  SEC  rules  and  forms,  and  that  such  information  is  accumulated  and  communicated  to  our  management, 
including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required financial 
disclosures.

Management, including the participation of our Chief Executive Officer and our Chief Financial Officer, conducted an evaluation 
(pursuant to Rule 13a-15(b) under the Exchange Act) of the effectiveness of our disclosure controls and procedures as of the end of the 
period  covered  by  this  Report.  Based  on  this  evaluation,  our  Chief  Executive  Officer  and  Chief  Financial  Officer  concluded  that,  as  of 
August 28, 2021, the Company’s disclosure controls and procedures were effective.

Management’s Report on Internal Control over Financial Reporting

Management  is  responsible  for  designing,  implementing  and  maintaining  adequate  internal  control  over  financial  reporting,  as 
such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act, to provide reasonable assurance regarding the reliability of 
our  financial  reporting  and  the  preparation  of  financial  statements  in  accordance  with  U.S.  generally  accepted  accounting 
principles.  Management  assessed  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of  August  28,  2021.  Management 
based  its  assessment  on  criteria  established  in  Internal  Control-Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring 
Organizations  of  the  Treadway  Commission.  Based  on  the  assessment  using  this  criteria,  management  has  concluded  that  our  internal 
control over financial reporting was effective as of August 28, 2021. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. All internal 
control  systems,  no  matter  how  well  designed,  have  inherent  limitations.  Therefore,  even  those  systems  determined  to  be  effective  can 
provide  only  reasonable  assurance  with  respect  to  financial  statement  preparation  and  presentation.  Additionally,  projections  of  any 
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, 
or that the degree of compliance with the policies or procedures may deteriorate.

The effectiveness of our internal control over financial reporting as of August 28, 2021 was audited by Deloitte & Touche LLP, 
our independent registered public accounting firm, as stated in their report appearing below, which expressed an unqualified opinion on the 
effectiveness of our internal control over financial reporting as of August 28, 2021.

Changes in Internal Control over Financial Reporting

As of August 29, 2020, our management assessed the effectiveness of our internal control over financial reporting based on the 
criteria  for  effective  internal  control  over  financial  reporting  established  in  Internal  Control  -  Integrated  Framework,  issued  by  the 
Committee of Sponsoring Organizations of the Treadway Commission in 2013. Based on our assessments and those criteria, on October 
28, 2020 we filed the Company’s Annual Report on Form 10-K for the fiscal year ended August 29, 2020 with the SEC (the “Original 
Filing”),  at  which  time  management  determined  that  the  Company  maintained  effective  internal  control  over  financial  reporting  as  of 
August 29, 2020.

Subsequent  to  the  Original  Filing  on  October  28,  2020,  management  identified  a  material  weakness  in  the  Company's  internal 
control  over  financial  reporting  related  to  the  accounting  for  and  classification  of  the  Private  Warrants.  A  material  weakness  is  a 
deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a 
material misstatement of a company’s annual or interim financial statements will not be prevented or detected on a timely basis. On April 
12, 2021, the staff of the SEC issued a staff statement (the “Staff Statement”) on the accounting and reporting considerations for warrants 
issued by special purpose acquisition companies, including the Private Warrants. Management identified this material weakness as a result 
of evaluating the SEC Statement. The material weakness was due to the lack of an effectively designed control over the evaluation of the 
underlying  clauses  of  the  warrant  agreement  as  it  relates  to  the  Private  Warrants,  and  an  insufficient  understanding  of  the  warrant 
agreement  and  accounting  literature  to  reach  a  correct  conclusion.  As  a  result,  we  concluded  that  our  internal  control  over  financial 
reporting was not effective as of August 29, 2020.

84

 
 
 
 
 
 
 
 
The Company remediated this material weakness during the fourth quarter of fiscal year 2021. Measures taken to remediate the 

material weakness included acquiring enhanced access to accounting literature, increasing communication among our personnel regarding 
the application of complex accounting transactions, hiring additional technical resources, and enhancing reviews of technical analyses to 
ensure the proper application of GAAP.

Except  as  disclosed  above,  there  were  no  changes  in  our  internal  control  over  financial  reporting  during  the  quarter  ended 

August 28, 2021 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

85

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of The Simply Good Foods Company

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of The Simply Good Foods Company and subsidiaries (the “Company”) as of 
August 28, 2021, based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (COSO). In our opinion, the Company maintained, in all material respects, effective internal 
control over financial reporting as of August 28, 2021, based on criteria established in Internal Control — Integrated Framework (2013) 
issued by COSO.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the 
consolidated  financial  statements  as  of  and  for  the  fifty-two  weeks  ended  August  28,  2021,  of  the  Company  and  our  report  dated 
October 26, 2021, expressed an unqualified opinion on those financial statements.

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the 
effectiveness of internal control over financial reporting, included in the accompanying "Management's Report on Internal Control over 
Financial Reporting". Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our 
audit.  We  are  a  public  accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the  Company  in 
accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and 
the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our 
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, 
testing  and  evaluating  the  design  and  operating  effectiveness  of  internal  control  based  on  the  assessed  risk,  and  performing  such  other 
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the  reliability  of 
financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance 
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide 
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations 
of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of 
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of 
any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate  because  of  changes  in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ Deloitte & Touche LLP

Denver, Colorado
October 26, 2021

86

Item 9B. Other Information.

None.

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections.

Not applicable.

87

 
 
Item 10. Directors, Executive Officers and Corporate Governance.

PART III

Incorporated herein by reference to our definitive proxy statement for our 2022 Annual Meeting of Stockholders to be filed no 

later than 120 days after the end of the fiscal year ended August 28, 2021.

Item 11. Executive Compensation.

Incorporated herein by reference to our definitive proxy statement for our 2022 Annual Meeting of Stockholders to be filed no 

later than 120 days after the end of the fiscal year ended August 28, 2021.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

Incorporated herein by reference to our definitive proxy statement for our 2022 Annual Meeting of Stockholders to be filed no 

later than 120 days after the end of the fiscal year ended August 28, 2021.

Item 13. Certain Relationships and Related Transactions, and Director Independence. 

Incorporated herein by reference to our definitive proxy statement for our 2022 Annual Meeting of Stockholders to be filed no 

later than 120 days after the end of the fiscal year ended August 28, 2021.

Item 14. Principal Accountant Fees and Services. 

Incorporated herein by reference to our definitive proxy statement for our 2022 Annual Meeting of Stockholders to be filed no 

later than 120 days after the end of the fiscal year ended August 28, 2021.

88

 
 
 
 
 
Item 15. Exhibit and Financial Statement Schedules.

PART IV

The audited consolidated financial statements of The Simply Good Foods Company and its subsidiaries, as required to be filed, 
are  included  under  Item  8  of  this  Annual  Report  on  Form  10-K.  Other  schedules  have  been  omitted  as  they  are  not  applicable  or  the 
required information is set forth in the consolidated financial statements or notes thereto.

Exhibit No. Document
2.1(a)

Agreement  and  Plan  of  Merger,  dated  April  10,  2017,  by  and  among  Conyers  Park  Acquisition  Corp.,  The  Simply  Good  Foods 
Company,  Conyers  Park  Parent  Merger  Sub,  Inc.,  Conyers  Park  Merger  Sub  1,  Inc.,  Conyers  Park  Merger  Sub  2,  Inc.,  Conyers  Park 
Merger Sub 3, Inc., Conyers Park Merger Sub 4, Inc., NCP-ATK HOLDINGS, INC., Atkins Holdings LLC, solely in its capacity as the 
Majority  Stockholder  and,  solely  in  its  capacity  as  the  Stockholders’  Representative,  Roark  Capital  Acquisition  LLC  (incorporated  by 
reference to Exhibit 2.1 to Registration Statement on Form S-4, filed on April 11, 2017).

2.2(a)

3.1

3.2

4.1

4.2

4.3

4.4

10.1

10.2†

10.3†

10.4†

10.5

10.6

10.7

10.8†

10.9

10.10

10.11†

10.12†

10.13

Stock and Unit Purchase Agreement, dated as of August 21, 2019, by and among Voyage Holdings, LLC, VMG Quest Blocker, Inc., 
VMG Voyage Holdings, LLC, VMG Tax-Exempt II, L.P., The Michael K. Osborn and Kaplana P. Osborn Revocable Living Trust, The 
Ava M. Osborn 2018 Irrevocable Gift Trust, The Cole M. Osborn 2018 Irrevocable Gift Trust, Ronald Penna and Thomas Bilyeu, 
Voyage Employee Holdings, LLC, Atkins Nutritionals, Inc. and solely for the purposes of Section 8.10 therein, the Restricted Sellers 
(incorporated by reference to Exhibit 2.1 to our Current Report on Form 8-K filed on August 22, 2019).

Second Amended and Restated Certificate of Incorporation of The Simply Good Foods Company (incorporated by reference to Exhibit 
3.1 of our Current Report on Form 8-K filed on January 27, 2020).

Second Amended and Restated Bylaws (incorporated by reference to Exhibit 3.2 of our Current Report on Form 10-K filed on October 
31, 2019).

Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 to Amendment No. 3 to our Registration Statement on Form 
S-4 filed on June 12, 2017).

Warrant Agreement, dated July 14, 2016, between Conyers Park Acquisition Corp. and Continental Stock Transfer & Trust Company 
(incorporated by reference to Form 8-K filed by Conyers Park Acquisition Corp. on July 20, 2016).

Form of Warrant (incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K filed on July 13, 2017).

Description of Securities (incorporated by reference to Exhibit 4.4 to our Annual Report on Form 10-K filed on October 28, 2020).

Investor  Rights  Agreement,  dated  July  7,  2017,  between  The  Simply  Good  Foods  Company  and  Conyers  Park  Sponsor  LLC 
(incorporated by reference to Exhibit 10.3 to our Current Report on Form 8-K filed on July 13, 2017).

2017 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.3 to Amendment No. 3 to Registration Statement on Form S-4 
filed on June 12, 2017).

Offer Letter, dated December 23, 2010, between Scott Parker and Atkins Nutritionals, Inc. (incorporated by reference to Exhibit 10.7 to 
Amendment No. 1 to our Registration Statement on Form S-4 filed on May 15, 2017).

Form of Indemnity Agreement (incorporated by reference to Exhibit 10.8 to Amendment No. 3 to our Registration Statement on Form 
S-4 filed on June 12, 2017).

Credit  Agreement,  dated  July  7,  2017,  by  and  among  Atkins  Intermediate  Holdings,  LLC,  Conyers  Park  Parent  Merger  Sub,  Inc., 
Conyers Park Acquisition Corp., Conyers Park Merger Sub 1, Inc., Conyers Park Merger Sub 2, Inc., Conyers Park Merger Sub 3, Inc., 
Conyers  Park  Merger  Sub  4,  Inc.,  NCP-ATK  Holdings,  Inc.,  Atkins  Nutritionals  Holdings,  Inc.,  Atkins  Nutritionals  Holdings  II,  Inc., 
Atkins Nutritionals, Inc., the lenders party thereto and Barclays Bank PLC, as the Administrative Agent (incorporated by reference to 
Exhibit 10.1 to our Current Report on Form 8-K filed on July 13, 2017).

Amendment No. 2 (Incremental Facility Amendment), dated as of November 7, 2019, by and among Atkins Intermediate Holdings, LLC, 
a Delaware limited liability company, Conyers Park Acquisition Corp., a Delaware corporation, Atkins Nutritionals, Inc., a New York 
corporation, Atkins Nutritionals Holdings, Inc., a Delaware corporation, Atkins Nutritionals Holdings II, Inc., a Delaware corporation, 
NCP-ATK  Holdings,  Inc.,  a  Delaware  corporation  and  the  financial  institutions  set  forth  on  Schedule  A  thereto  as  Additional  Term 
Lenders, and acknowledged by Barclays Bank PLC, as administrative agent (incorporated by reference to Exhibit 10.1 of our Current 
Report on Form 8-K filed on November 7, 2019).

Assignment, Assumption and Amendment Agreement, dated July 7, 2017, by and among The Simply Good Foods Company, Conyers 
Park  Acquisition  Corp.  and  Continental  Stock  Transfer  &  Trust  Company  (incorporated  by  reference  to  Exhibit  10.7  to  our  Current 
Report on Form 8-K filed on July 13, 2017).

Amended and Restated Employment Agreement, dated July 7, 2017, between The Simply Good Foods Company and Joseph E. Scalzo 
(incorporated by reference to Exhibit 10.8 to our Current Report on Form 8-K filed on July 13, 2017).

Income Tax Receivable Agreement, dated July 7, 2017, by and among The Simply Good Foods Company, Atkins Holdings, LLC and 
Roark Capital Acquisition, LLC (solely in its capacity as the Stockholders’ Representative) (incorporated by reference to Exhibit 10.6 to 
our Current Report on Form 8-K filed on July 13, 2017).

Termination Agreement, dated November 14, 2018, among The Simply Good Foods Company, Atkins Holdings, LLC and Roark Capital 
Acquisition, LLC (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on November 16, 2018).

Offer Letter, dated June 19, 2017, between Atkins Nutritionals, Inc. and Todd Cunfer (incorporated by reference to Exhibit 10.1 to our 
Current Report on our Current Report on Current Report on Form 8-K filed on August 11, 2017).

Letter Agreement, dated August 21, 2017, between The Simply Good Foods Company and Todd Cunfer (incorporated by reference to 
Exhibit 10.2 to Amendment No. 1 to our Current Report on Form 8-K filed on August 25, 2017).

Repricing  Amendment,  dated  March  16,  2018,  by  and  among  Atkins  Intermediate  Holdings,  LLC,  Conyers  Park  Acquisition  Corp., 
Atkins  Nutritionals,  Inc.,  Atkins  Nutritionals  Holdings,  Inc.,  Atkins  Nutritionals  Holdings  II,  Inc.  and  NCP-ATK  Holdings,  Inc.  and 
Barclays Bank PLC (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on March 20, 2018). 

89

 
Exhibit No. Document
10.14†

The Simply Good Foods Executive Severance Compensation Plan, dated July 23, 2018 (incorporated by reference to Exhibit 10.1 to our 
Current Report on Form 8-K filed on July 27, 2018). 

10.15†

10.16†

10.17†

10.18†

10.19†

21.1
23.1

31.1

31.2

32.1

101.INS

101.SCH

101.CAL

101.DEF

101.LAB

101.PRE

104

Form  of  Executive  Severance  Compensation  Plan,  Tier  I  Participation  Agreement,  dated  July  23,  2018  (incorporated  by  reference  to 
Exhibit 10.2 to our Current Report on Form 8-K filed on July 27, 2018). 

First  Amendment  to  Amended  and  Restated  Employment  Agreement,  dated  October  16,  2019,  between  The  Simply  Good  Foods 
Company and Joseph E. Scalzo. (Incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on October 18, 2019)

Employment  Agreement,  dated  November  5,  2019,  between  Quest  Nutrition,  LLC  and  David  Ritterbush  (incorporated  by  reference  to 
Exhibit 10.2 of our Current Report on Form 8-K (File No. 001-38115) filed on November 7, 2019).
2017  Omnibus  Incentive  Plan,  as  amended  from  time  to  time  Policy  Regarding  Treatment  of  Awards  in  the  Event  of  an  Awardee’s 
Retirement (incorporated by reference to Exhibit 10.18 to our Annual Report on Form 10-K filed on October 28, 2020).

Second Amendment to the Amended and Restated Employment Agreement, dated as of August 13, 2021 by and between The Simply 
Good Foods Company and Joseph Scalzo. (Incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on August 
13, 2021.)
Subsidiaries of The Simply Good Foods Company.

Consent of Deloitte & Touche LLP.

Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002.

Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002.

Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 906 of the Sarbanes Oxley Act.

XBRL Instance Document

XBRL Taxonomy Extension Schema Document

XBRL Taxonomy Extension Calculation Linkbase Document

XBRL Taxonomy Extension Definition Linkbase Document

XBRL Taxonomy Extension Label Linkbase Document

XBRL Taxonomy Extension Presentation Linkbase Document

Cover Page Interactive Data File (embedded within the Inline XBRL document and contained in Exhibit 101).

____________________

†

Indicates a management contract or compensatory plan.

(a) Certain schedules and exhibits to this agreement have been omitted in accordance with Item 601(b)(2) of Regulation S-K. A copy of any omitted 

schedule and/or exhibit will be furnished to the Securities and Exchange Commission upon request.

Item 16. Form 10-K Summary.

None.

90

 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this 

report to be signed on its behalf by the undersigned thereunto, duly authorized.

SIGNATURES

Date: October 26, 2021

THE SIMPLY GOOD FOODS COMPANY

 By:

/s/ Joseph E. Scalzo

Name: Joseph E. Scalzo

Title: President and Chief Executive Officer

91

 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 

on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ Joseph E. Scalzo

Joseph E. Scalzo

/s/ Todd E. Cunfer

Todd E. Cunfer

President, Chief Executive Officer and Director

October 26, 2021

(Principal Executive Officer)

Chief Financial Officer

(Principal Financial Officer)

October 26, 2021

/s/ Timothy A. Matthews

Vice President, Controller and Chief Accounting Officer

October 26, 2021

Timothy A. Matthews

(Principal Accounting Officer)

/s/ James M. Kilts

James M. Kilts

Chairman of the Board of Directors

October 26, 2021

/s/ Clayton C. Daley, Jr.

Director

Clayton C. Daley, Jr.

/s/ Nomi P. Ghez

Nomi P. Ghez

Director

/s/ Michelle P. Goolsby

Director

Michelle P. Goolsby

/s/ James E. Healey

James E. Healey

Director

/s/ Robert G. Montgomery

Director

Robert G. Montgomery

/s/ Brian K. Ratzan

Brian K. Ratzan

Director

/s/ David W. Ritterbush

Director

David W. Ritterbush

/s/ Joseph J. Schena

Joseph J. Schena

/s/ David J. West

David J. West

/s/ James D. White

James D. White

Director

Director

Director

92

October 26, 2021

October 26, 2021

October 26, 2021

October 26, 2021

October 26, 2021

October 26, 2021

October 26, 2021

October 26, 2021

October 26, 2021

October 26, 2021