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FY2021 Annual Report · Sims
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ENVIRONMENTAL, SOCIAL  
AND GOVERNANCE
JUNE 2021 ANNUAL REPORT

ESG  REPORT2021

The Environmental, Social and Governance 
(ESG) report is representative of the work 
Sigma Capital has undertaken in this area 
over the past year, covering the Company’s 
own work, its management of ESG for the 
PRS REIT through Simple Life Homes and 
our joint venture work with EQT through 
Simple Life London. 

Contents

Foreword 
Introduction 
Our Values 
Our Approach 
Environmental 
Social 
Governance 
The Future 

02
03
04
06
08
34
82
92

1

Foreword 

When writing this report last year, in the early 
stages of the pandemic, we could not have 
envisaged the worldwide impact and the 
enduring nature of the consequences. While 
we are now on the road to recovery, we are 
still assessing the impacts and adjusting to the 
new normal. The last 12 months has been an 
unprecedented year of challenge and uncertainty 
for us all, a year when community, support, care 
and togetherness came into their own.

We have continued to place people and 
communities at the forefront of our engagement 
and support, with donations distributed, and 
partnerships built, nationally. This report 
highlights the many activities, initiatives and 
events we have had the very great privilege and 
pleasure to support. 

Resilience and adaptability, alongside 
collaboration and strong partnerships have 
ensured our communities have thrived, and I 
have thoroughly enjoyed hearing of creative 
ways we have kept connected as communities. 
Such events as the very successful and special 
Christmas online bedtime stories form lasting 
memories and preserved that connectivity we 
felt was taken from us over the last year. Reading 
the nominations for our Peace of Mind month 
and moments of community togetherness, clearly 
illustrates our values in action. 

As part of our ongoing commitment to our 
residents and the wider community, we continue 
to focus, alongside our building partners, on 
providing efficient, high quality homes, with 
support services and surrounding spaces which 
enrich their experience. We are also mindful of 
our impact on the environment, and installation 
of more solar panels; enhanced planting for 
biodiversity; opportunities for residents to access 
sustainably responsible products through the 
SaveMoneyCutCarbon club; and the addition of 
book boxes are all exciting expansions in this 
area. The launch of the My Simple Life mobile 
app is particularly exciting, further reflecting our 
commitment to making life that little bit easier 
for our residents.

I take this opportunity to thank two outgoing 
Sigma Board members, David Sigsworth and 
Jim McMahon, for their commitment, energy and 
support over the years. David’s experience and 
knowledge was pivotal in promoting and driving 
the environmental agenda, and I am sure we will 
call upon his expertise and wisdom in the future. 

As we move on from and out of the global 
pandemic, I am very optimistic about the next 
12 months for the company as it drives ahead 
with ambitious plans and goals. I am pleased to 
share this report with you and I hope you enjoy 
the contents within, which brings to life the real 
stories behind all we stand for and do. 

Ian Sutcliffe,  
Chairman

Introduction 

Starting a new job is a time of great change, 
anticipation and exhilaration, and I was super 
excited to join Sigma as Environmental, Social 
and Governance (ESG) Director, in November 
2020, and the expectant set of experiences, 
challenges and adventures this afforded! 
However, joining the team at the height of the 
global pandemic definitely gave a different 
perspective, unique challenges and experiences.

With over 30 year’s leadership experience in 
Education, people and the planet have always 
been a focus of my daily work and living. I 
saw my new role as a natural progression 
and opportunity, where teamwork, people, 
community and a keen sense of making a positive 
difference by my actions and activities continued 
to be my focus. 

Working online was certainly different and I could 
never have envisaged it would be some months 
before I would meet people in person. Seeing 
the silver lining of those pandemic clouds has 
been wonderful, and having the opportunity 
to visit our many partners has been incredibly 
invigorating. As we find our way out of, and 
begin to recover from, the last year, I am amazed 
and inspired by the resilience, kindness and 
determination of so many. 

ESG is all about our impact on people and the 
planet, and keeping our focus on these two areas 
results in positivity for partnerships, prosperity 
and peace. Being tasked with the remit to, ‘make 
people’s lives better, or simply a little bit easier, 
by our actions and activities’, clearly reflects 
the values and ethos of all in Sigma and my 
personal values too. Meeting people, nurturing 
partnerships, searching for solutions and ways 
of supporting one another, and working with 
like-minded committed and determined people 
fires me! Since joining I have met many truly 
inspirational members of our communities, 
local and national, and building on these strong 
relationships is, I believe, key to progress and 
success.

As we move forward this is a time of great 
change and opportunity, a chance to ensure we 
are in the driving seat affecting positive change, 
creating and telling a great story, leaving a legacy 
of which to be proud. All in the Sigma team are 
committed to being leaders in our field, putting 
people first, as people will drive the 

ESG  REPORT2021

overall change needed. I take this opportunity 
to extend my sincere thanks to outgoing Board 
members David Sigsworth and Jim McMahon 
for their insight, advice and support as I settled 
into my role, particularly David with his wealth 
of environmental experience and knowledge. I 
wish them well for the future and hope we keep 
connected. 

I believe we all have a responsibility to look after 
one another and the world beyond our home, 
be that our close community environment or 
on a greater global level. We are here for such 
a short time and our legacy will be our lasting 
contribution. It is a privilege working as part of 
a team where such values as integrity, resilience, 
collaboration and innovation, alongside a passion 
for people, are at the root of all we do. Within 
this report I am delighted to share with you the 
wide range of activities and initiatives undertaken 
by all in Sigma and we look forward to building 
on this work in the months, and years, ahead.

Niamh Waldron,  
ESG Director

2

ESG  REPORT2021

3

Our Values

COLLABORATION

ESG  REPORT2021

We believe that strong partnerships lie at the 
very heart of our success. Relationships are our 
building blocks and we can’t succeed without 
them. By marrying the diverse skill sets of our 
team and working with like-minded partners, 
everyone benefits. That’s customers, investors 
and local authorities alike.

INTEGRITY

Quite simply, we focus on doing the simple 
things well. With the greater good always in 
mind, we believe in bettering the standards
in the rental market to fulfil a genuine need.

RESILIENCE

We recognise that in today’s world, change is 
constant. And we are nimble enough to learn, 
adapt and respond, which we believe is vital for 
the success of our rental brands, our investors 
and employees.

PASSIONATE  
ABOUT PEOPLE

INNOVATIVE

As well as delivering growth for our investors, 
our customers and communities lie at the very 
heart of everything we do. We truly are a people 
business. We know that people not only deserve 
a good place to live, but to be treated well and 
be connected to critical infrastructure. And this 
passion for people stretches to those within our 
business too.

At Sigma we’re the one and only. The originators. 
The innovators. The ones who spotted a gap in a 
market, an alternative to ownership. Our position 
of uniqueness enables us to use our independent 
maverick spirit to look for new ways, new options, 
new opportunities. And to do the more traditional 
our way.

4

ESG  REPORT2021

5

ESG  REPORT2021

Our Approach 

Recognising, reacting and responding to the 
sustainability and ethical impacts of all we do 
is the foundation of ESG. With this in mind, and 
to help focus and better direct our ESG efforts, 
Sigma has signed up to the UN Global Compact, 
and commits to complying and adhering to 
its 10 core principles, based on human rights, 
labour, environment and anti-corruption. Our 
management structure operates with clear 
policies and practices, to identify, address and 
manage ESG issues effectively throughout 
the lifecycle of our managed PRS assets. The 
appointment, in November 2020, of a dedicated 
ESG Director was designed to enhance and 
further develop our commitment to and 
engagement in this area.

Reflecting the growing importance of ESG 
globally, the Company intends to seek external 
assessment and recognition of its achievements 
in these areas. It is currently working towards 
submissions to achieve a rating from GRESB, a 
globally recognised benchmark for reporting 
real estate ESG performance, and to join the 
European Public Real Estate Association 
(EPRA) which represents the real estate sector 
by providing better information to investors 
and promoting best practice. To support these 
efforts, the Company has appointed EVORA, a 
leading sustainability consultant specialising in 
real estate solutions, to help direct strategies, 
plans and decisions going forward. Initial 
engagement and detailed gap analysis has been 
carried out, and the company has started work 
on recommendations and actions, including the 
formation of an ESG Working Group consisting of 
colleagues across all areas of the business. 

We are aware that though voluntary at present, 
many of these frameworks are important 
investor tools, and though not certifications 
they increasingly reflect a ‘license to operate’ 
within the market. We are also mindful of the 
ever-evolving global legislative canvas, giving 
consideration to such regulations as the EU 
Sustainable Finance Disclosure Regulation 
(SFDR), EU Taxonomy alongside growing 
National and indeed City level regulations. Such 
developments are a very important aspect to our 
future proofing and risk management. 

Defining Value is a challenge and we identify 
the growing significance of Social Value in real 
estate, with frameworks such as the Social Value 
Portal (SVP) and Housing Associations’ Charitable 
Trust (HACT) providing matrix and dashboards 
reflecting performance and progress in these 
areas. The Company has engaged with the SVP 
and dialogue has started, with a draft strategy 
and policy document drawn up for consultation. 
Further to this project is reference and alignment 
to the UN Sustainable Development Goals, 
drawing up an annual report illustrating our intent 
and position in relation to specific goals of the 
17 listed. Identifying our key material issues and 
therefore which specific SDGs we believe we can 
have the greatest impact, will be the outcome of 
our team consultation. 

Demonstrating transparency and meeting 
stakeholder expectations is important to us, 
therefore we are also reviewing other reporting 
frameworks, such as the UN Principles of 
Responsible Investment (PRI), and the Task Force 
on Climate-related Financial Disclosures (TCFD). 
We do however also know that there is no magic 
key, and that one size does not fit all in this 
area. Points and scores should not and will not 
direct our strategic journey, rather focusing on 
materiality is key. 

Operational Approach

Sigma recognises that the PRS investments, 
which it undertakes and manages on behalf of 
its partners and funders, have an impact on the 
environment and can also affect the lives of 
our employees, service providers, supply chain, 
residents and the wider community, indeed all 
with whom we engage and interact. We therefore 
incorporate environmental, social and governance 
(ESG) factors into decision-making processes 
and the way in which we operate. Sigma strongly 
believes that all three elements of ESG are 
intertwined and are viewed as one entity, but 
for the purposes of this report, each element is 
reported below, with clear overlaps evident.

6

ESG  REPORT2021

7
7

 
ENVIRONMENTAL 

ESG  REPORT2021

ENVIRONMENTAL 

8
8

ESG  REPORT2021
ESG  REPORT2021

9
9

ESG  REPORT2021

OUR  
ENVIRONMENTAL 
RESPONSIBILTY 

We are all aware that our world is a rapidly changing 
environment, and as industry leaders in the provision 
of private rental homes Sigma recognises the role it 
plays in helping to lead the way forward. This changing 
landscape is illustrated by the announcement of the 
Government’s 10 Point Plan for a green industrial 
revolution, in which energy, nature, transport and 
innovation goals were revised to reflect the country’s 
targets in relation to eradicating our contribution to 
climate change. The Company is acutely aware of the 
intense need for action on areas such as energy and 
water consumption, non-fossil fuel heating provision, 
biodiversity and the global goals for 2030 and 2050. 
The Net Zero agenda, and target, continues to be 
a focus for the Company, and we aim to work with 
partners who share the same outlook and are aligned 
with our commitments. 

What we report in the following demonstrates our 
commitment and determination to support strategies 
and actions in these areas going forward, and 
highlights the excellent work being done at present in 
all areas of ESG in the Company.

10 ESG  REPORT2021
10

11
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ESG  REPORT2021

Working in partnership with EQUANS (previously 
Engie Places and Communities) and Sheffield 
Housing Council (SHC) we were thrilled to win 
Public Private Collaboration of the Year category 
at the Insider Yorkshire Awards for Prince’s 
Gardens development. We are also delighted 
with our growing collaboration and partnership 
with Seddon Group, delivering high quality rental 
homes across the North West & Midlands.

Rob Moore, business unit director at Seddon, said:

“

We always aim to build the 
kind of homes people aspire 

to live in, where they can create a 
life for themselves. It’s great to help 
Simple Life bring Stanley Park to life.”

Vistry Group, with whom we also work, recently 
reviewed their ESG agenda, and are also 
committed to aligning with the UN SDGs, setting 
ambitious targets in relation to designing Net-Zero 
Carbon homes for the future, and retaining their 
recycling rate of over 95%. Such commitments 
and other examples of partner focus on ESG is 
shared within this document as relevant.

Joining forces with Springfield Group on our 
first Scottish development, near Perth, is another 
exciting milestone, and we look forward to building 
another strong partnership with this team. 

Their focus on “new village environments” and 
family engagement is directly aligned with our 
approach in our numerous communities in England.

“

……I would like to take this 
opportunity to thank you 
for your enthusiastic engagement 
and interest in our new approach, as 
well as your informed perspective on 
the issues and areas we should be 
addressing. This input was invaluable, 
and we look forward to working with 
you in the future as partners to help  
us meet the ambitions we’ve set.” 
(Countryside Sustainability Team May 2021)

Since 2020 our partner, Countryside, have 
won 385 awards for design and sustainability, 
holding more Housing Design Awards than any 
other home builder, and they are the only home 
builder to have ever received the RIBA Stirling 
Prize for a housing development, demonstrating 
their dedication and passion to building places 
where people love to live. We share their vision 
and commitment to modern and efficient 
methods of construction, and their investment 
in MMC (Modern Methods of Construction) is 
evident in the ongoing development of their two 
modular timber framed manufacturing plants, 
at Warrington and Bardon, using sustainable 
timber which is 100% certified Forest Stewardship 
Council (FSC) or Programme of the Endorsement 
of Forest Certification (PEFC). Our use of modular 
timber frame construction has clear environmental 
benefits, including reduced waste and energy 
consumption, and improved energy efficiency 
of these completed homes for our residents. 
Reduction in transportation and construction 
teams on site is also a clear benefit, alongside the 
many sustainable materials used, and Countryside 
are trialling further impact reduction through 
alternative fuels for forklifts and generators. 
Construction of these modular frames has 
also enabled us to contribute positively to 
considerable diversion of waste from landfill. 
Positive outcomes include: recycling of timber 
and general waste; use of plasterboard waste 
for animal bedding and new plasterboard; and 
plastics recycled as Damp Proof Course (DPC) 
and Damp Proof Membrane (DPM) products.

Building Strong and  
Sustainable Partnerships

Sigma works with many partners in the course 
of our business, and ensuring these partnerships 
share our ESG values and goals is important to us. 

Towards the end of 2020, our partner Countryside 
Properties appointed a new Sustainability Team 
to develop their strategy and pathway going 
forward, shared and published in May 2021. 
It has been encouraging to work alongside 
this team discussing pathways and our data 
requirements for our assets going forward. We 
are confident that continued engagement and 
data gathering targets will further enhance our 
ability to demonstrate progress in this area. As 
part of our interaction and collaboration we will 
review delivery in this area to ensure necessary 
adjustments and progress is maintained. 

12 ESG  REPORT2021
12

13
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ESG  REPORT2021

Efficient Energy & Power

Ahead of the Government’s pledge to ban gas 
boilers in new homes by 2025, and possibly as 
early as 2023, and the expected transitional 
challenges, the Company is dedicated to meeting 
this challenge through proactive discussion and 
planning with our partners. The current provision 
of electric heating and hot water from District 
Heating (DH) systems at our London communities 
is a positive step in this transition, and a definite 
demonstration of the Company’s commitment 
in this area. Investment in new technologies in 
energy saving, such as the addition of Green and 
Brown Roof and Dwelling PV panels at suitable 
communities, further highlights the Company’s 
path going forward. 

To begin the process of data gathering and fully 
understanding the benefits of alternative energy 
sources, data gathering from the photovoltaic 
panels at our rental community, Empyrean, in 
Salford, evidenced the positive impact and need 
to continue to install these wherever possible. The 
data below illustrates clearly the positive impact 
such technology offers. By way of comparison, 
the Primary Energy Demand (PED) needs of 
the 77 apartments in our first London rental 
community at Fresh Wharf, Barking, show clearly 
that one can balance and support the other, 
something we are keen to harness and develop 
further. Working with residents we aim to gather 
data from homes with PV panels in our Ashfield 
community, using this to establish impact and 
outcome, the first step in this regard. 

Empyrean Photovoltaic  
Data – product estimation 

Fresh Wharf Primary Energy Demand 
(PED) kWh/m2 – product estimation

Combined heat and power present & 
Solar photovoltaics present

Site

Empyrean

Location

Greater 
Manchester

Apartments

Total 77

No. PVS

Total 929

Area m2

4,943 m2

Avoided CO2 
emissions  
kg/yr

Total 83,510 
kg/yr

Generated 
kWh/yr

Total 187,661 
kWh

Grid feed 
kWh/yr

Total 54,412 
kWh

No. units

298

kWh/yr 
estimated 
use

EPC Rating/
Band

 Estimated 
CO2 kg/yr 
produced

222,810 kWh/yr

84 B  
x 6  
(8%)

85 B 
x 34 
(44%)

86 B 
x 36 
(47%)

87 B  
x 1 
(1%)

41,500 CO2 kg/yr

14 ESG  REPORT2021
14

15
15

Photovoltaic Panels

Installation of photovoltaic panels on our homes, 
where possible and appropriate, is a target going 
forward. The current status for this technology is 
a growing positive picture, and one we are keen to 
enhance. Monitoring the data gathered from PVs 
and assessing this impact is a goal going forward. 

Site

Location

No. PVs

Empyrean 

Salford

929

Prescot Park

Liverpool

Earle Street

Newton-le-Willows

Hollystone Bank 

Runcorn

Brookside Grange 

Rochdale

Havenswood

Canalside

Eccles

Wigan

Holyoake 

Walkden

Ashfield Park

Normanton

Stonefield Edge Wolverhampton

Fresh Wharf

London

Beam Park 

London

72

72

114

76

76

72

157

256

192

104

Estimated kWh 
generated 

Estimated CO2 
emissions avoided 
kg/year

187,661

16,120

15,531

30,670

16,046

16,473

15,677

36,347

64,576

43,300

tbc

83,510

7,174

6,911

13,648

7,140

7,330

6,976

16,175

tbc

tbc

tbc

tbc

121 (Block V65+ 
Block W56)

18,619 (Block V) 
tbc (Block W)

Totals

2,241

461,020kWh

148,864kg/yr

1kWh is enough energy  
for 4 hours of gaming

or enough to watch a  
75W TV for 13 hours!

or boil a 3kW kettle 6 times  
so that’s about 2,766,000 
kettles boiled and a great  
many cups of tea!

Source reference: energy-uk.org.uk

16 ESG  REPORT2021

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ESG  REPORT2021

17
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ESG  REPORT2021

Energy Performance  
Certificates (EPC) Data 

Given the Government’s aspirations that as many  
homes as possible achieve EPC band C by 2035, as set 
out in the Department of Housing, Communities & Local 
Government’s Action Plan, we are very proud to report 
that data in this area is strong within our portfolio. We are 
committed to working with our partners to make further 
improvements through the design and construction process. 

Portfolio 
Units

EPC rating
A

EPC rating
B

EPC rating
C

Regions

Houses

Regions

Apartments

Regions

Totals

London

3,421 (82%)

734 (18%)

4,155

157

30

1%

30

1%

3,391

99% 

66

9%

3,457

83%

100%

668

91%

668

16%

Advice, for residents, on gas and electricity 
efficiency is also available, and the Company is 
committed to fitting our homes with appliances 
which are energy rated A/B, in line with our 
commitment to more energy efficient homes and 
best practice. Meters are generally provided by 
British Gas for dual fuel, and British Gas provide 
electronic monitors as standard; though these 
can be changed to suit residents’ choice. We are 
committed to sourcing competitive renewable 
energy supply for our residents, and as increase in 
availability and provision grows, we are confident 
of positive progress in this area. To support this 
drive, all homes are set up on efficient tariffs at 
handover. 

To further drive high standards, and encourage 
energy efficiency, at least 75% of all light fittings 
in our homes are classified as low energy. 
Photovoltaic panels are currently provided where 
planning dictates, and those on our apartments 
support energy needs in communal areas, 
including sensor lighting. The insulation standards 
are such that no communal areas require heating 
provision further saving cost and energy use. 

Inclusion of time-sensitive, switch-operated and 
energy efficient LED ensures efficiency is a key 
consideration in our construction. In line with 
this drive, Countryside site energy use has been 
reduced through the fitting of passive infrared 
sensor (PIR) lighting, with generator switch to 
energy-efficient mode facility, during site closures. 
Alongside the obvious energy saving benefits, 
the benefits to our residents in terms of light 
pollution, energy reduction and security is clear.

Water Management

We all understand the importance of responsible 
water use, and therefore 100% of our homes 
completed in the last year have been fitted 
with a water meter, flow restrictors on taps and 
dual flush cisterns, in line with current building 
regulations. Residents are given guidance on the 
basic principles for water conservation such as 
shower over bath, half kettle basics, and efficient 
tap use. Our construction partners, Countryside, 
also share this commitment to water saving, 
reducing company’s site water use through regular 
inspections and providing water-saving fittings.

75% 
of all light fittings in our 
homes are classified as 
low energy

18 ESG  REPORT2021
18 ESG  REPORT2021
18

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Maintenance Support

The use of online FixFlo maintenance IT platform 
continues to support our goals towards greater 
efficiency, centralising this provision, and thereby 
reducing call out traffic and emissions from a 
range of suppliers. Residents are guided through 
and encouraged to self-fix, and data is monitored, 
helping to direct future planning and support. 
Information on appliances and basic household 
maintenance is uploaded to the resident portal 
and new Simple Life App, to further support, as 
well as provide analysis of common faults, which 
can influence specification improvements, driving 
greater cost savings in the future. Review and 
evaluation of how this system can be delivered, 
improved and developed, is ongoing with plans 
to work with one appliance supplier thus ensuring 
consistency of provision for the residents. 

ESG  REPORT2021

Total Number of Issues Raised on FixFlo: 13496

Issues closed with Guided Assistance 6985 52% 
(Not escalated to a maintenance instruction)
Escaleted to full maintenance 6511 48%

Maintenance raised via Fixflo - 
from Jan to Aug 2021, this shows 
that of the 13496 issues raised in 
fixflo, 6985 Issues were Closed 
with Guided Assistance i.e. Not 
escalated to a maintenance 
instruction (contractor attendance)

Sharing Tips And Advice

We believe regular communication with our 
residents is important, and responding to current 
events and situations is part of this. Practical 
advice on how to self-fix in the home; how to 
keep cool in our homes during the heatwave; 
planning an alternative Bonfire Night during the 
pandemic; and sharing tasty BBQ recipes, were 
just some of the posts on the resident portal.

20 ESG  REPORT2021

21

SUSTAINABILITY PERFORMANCE

ESG  REPORT2021
ESG  REPORT2021

% of sustainable printing

Responsible Printing 

Pinksheep, our merchandising and printing 
partner, has sustainability at the heart of their 
business, and with them we continue to focus 
on improving our commitment to process 
improvements, reviewing how we print our 
materials, including this document, and where 
we source our reusable bottles and bags in our 
Welcome Packs. 

Historic Sustainability 
Performance

We have joined their enhanced Ora scheme, 
collecting ‘Eco points’ which Pinksheep uses 
to off-set our impact by teaming with Trees for 
Life, planting trees and re-wilding the Scottish 
Highlands. The recent addition of Ocean Plastic 
Recovery to their service has afforded us the 
opportunity to select tree planting and plastic 
recovery as our positive actions, an addition 
to our sustainability intent. Their Sustainability 
Whitepaper, Lead Your Business through the 
Sustainability Minefield, published in March 2021, 
illustrates their awareness and commitment to 
leading the way positively, and sets out to help 
educate and make clear the impact of choices we 
make when selecting products and services, by 
stating sustainability credentials on all products. 

Pinksheep report our monthly carbon offsetting 
and data, and audit our sustainability picture, based 
on our printing and marketing activity, helping us 
to make informed decisions for the future. 

Fully Sustainable: 81% (£17,467)
Partly-Sustainable: 7% (£1,546)
Non-Sustainable: 12% (£2,494)

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

13.6T of CO2 offset year to date
136 TREES PLANTED TO DATE

OUR 13.6T CO2 OFFSET ACHIEVEMENT IS 
EQUIVALENT TO ONE OF THE BELOW: 

11 

5 

Long haul flights

meters2 of sea ice saved

38,207
miles driven in a car

OCEAN PLASTIC RECOVERY

=

7,812 
plastic bottle collected

156 
kg of ocean bound 
plastic recovered

22 ESG  REPORT2021

The information shown is for all time sustainability performance since 01/12/20. 

23
23

as Vistry’s installation of hedgehog highways 
in all their communities, having joined forces 
with the British Hedgehog Preservation Society, 
and Countryside’s alliance with NatureSpace 
Partnership in research on the protection of 
the endangered great crested newt, and their 
installation of bat and bird boxes to further 
protect local ecology on sites, supports our 
commitment in this regard. 

Recent challenges and movement restrictions, 
and the importance of accessibility to outdoor 
space, and fostering links with such groups as 
Gone West, Homes England and The Woodland 
Trust, will be an Environmental focus going 
forward. We are committed to enhancing the 
physical environment in all our communities, to 
promote the best possible experience for our 
residents and the wider community. We regularly 
address and discuss options to further enhance 
the physical environment to encourage, and 
support, a healthy lifestyle, in respect of access 
to communal spaces and public transport links. 
We started 2021 with an internal Biodiversity 
Paper aimed at understanding our tree planting 
provision and a commitment to provide more 
trees than originally planned in our communities. 
This initiative has been developed further to 
include wildlife friendly nature gardens at 
Ashfield Park, Normanton, striving to develop 
areas of increased biodiversity. Collaboration and 
discussion with our construction partners and 
site managers across the portfolio, is ongoing, 
aiming to identify suitable open space for the 
introduction of mini forests, orchards, edible 
planting boxes, alongside wildflower planting. 
Work in this area is also underway in partnership 
with community members at Crossford Bridge 
Sports facility in Sale, alongside our ESG team 
and Gone West. A planned Sigma Simple Life 
Woodland, is taking root, with trees planted 
for each resident, and saplings planted by 
local school children, to form growing areas 
of increased biodiversity and provide related 
benefits to people and the planet. Feedback 
on this ambitious collaborative project will be 
reported in the future.

100% of Simple Life Homes enjoy a private 
garden, or access to vital outdoor space. We are 
keen to develop facilities in these spaces further. 

ESG  REPORT2021

100%
OF SIMPLE LIFE HOUSES  
ENJOY A PRIVATE  
GARDEN

25
25

Our Physical Environment

The Company is mindful and aware of its 
responsibility to the environment and we are 
committed to ensuring that our management of 
this valuable resource is done in a responsible 
and sustainable way. We appreciate the health 
and wellbeing benefits of green spaces to 
people and the environment, and are focussed 
on the planting of trees and developing areas 
of rich biodiversity within our communities. 
We are working with landscapers to broaden 
our tree planting programme and implement a 
wildflower planting scheme that will promote 
a greater volume of invertebrate life, which will 
in turn support the wild bird population and 
greater overall biodiversity. As part of our focus 
on such initiatives we will work closely with 
our partners to target this area. Such projects 

24 ESG  REPORT2021

ESG  REPORT2021

Our Responsibility To Our Planet 

Looking after and improving the local 
environment in which we live, is important to us. 
We strive to achieve positive impact in this regard 
through offering our residents and communities 
more sustainable choices for efficient water and 
energy use. We have future participation plans for 
The Great Big Green Week this Autumn, a national 
initiative to promote awareness of green issues. 

World Water Day in March, Earth Day 2021 in 
April, and Plastic Free July, saw the Sigma team 
rise to the challenges set. The focus for us all was 
on how we could make these small changes, and 
indeed question our awareness, and improve our 
understanding in these areas. The team’s actions 
and observations are examples of the small, but 
important, changes and adjustments we can all 
make in how we use the precious and valuable 
resources we often take for granted. 

World Water Day, Earth Day 
2021, Plastic Free July

We recognise the importance of looking after 
our planet, with key dates, events and challenges 
helping to stimulate action and raise awareness. 
It is so easy, in our busy day to day lives, to 
simply continue as before but it is possible to 
make small and impactful changes with a small 
amount of effort. Sharing these actions with others 
help further influence behavioural change, and 
ultimately have the desired positive impact on our 
planet, our wellbeing and our wallets! 

Reducing shower time, and the addition of a 
shower timer to assist in this area worked for 
some, while remembering not to let taps run while 
brushing teeth or washing up worked for others. 
Checking outside taps for leaks after the winter 
and trying out the shorter economy settings on 
the washing machine and dishwasher, resulted in 
surprise results and clothes and crockery as clean 
as on a long wash! A try-for-the-day turned into a 
longer term change, with benefits for the planet 
and our purse! A win, win!

Giving Meatless Monday a go might have seemed 
a challenge too far, but a self-confessed carnivore 
did admit to enjoying the meat-free ‘meatballs’ and 
will try these again! Staying with the food theme, 

planning meals (which can actually involve all 
family members and be fun too) and only shopping 
for what we needed, reduced the trips to the 
shops, saved time in the car, and the resulting fuel 
and emissions. Add to this our pledge to source 
local produce, and eat in season fruit and veg, and 
the positive impacts soon added up! We actually 
found ourselves checking and making conscious 
decisions as we shopped, resisting the stores’ 
determined efforts to sell specific items to us! 

Planting up a wildflower planter and setting down 
some young strawberry plants will see reward and 
benefits for some in due course. Many reported 
the fun they had doing this with family members. 
Planting a potato tub is a real surprise as one 
simply does not know how successful one has been 
until harvesting! The joy of fresh home grown fruit 
and veg, not only for taste and freshness but quite 
simply because you grew it yourself! 

Turning out lights as we leave a room, making sure 
the TV is not left on, adjusting the thermostat a few 
degrees, only boiling the water we need for that 
cuppa (and not boiling the kettle time and time 
again as we forget to actually make the cuppa!) 
might not seem important but it saves cash and it 
saves energy use! 

And finally, as we spend more time outdoors and 
walking becomes the new norm for a daily break, 
joining up with friends and helping clean up your 
neighbourhood as we walk, is both self-satisfying 
and a benefit to all in our communities. It was fun 
to see Dottie the dog join in too!

The challenge with all these activities and actions, 
is can we maintain, build upon and see these as 
natural and normal.

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ESG  REPORT2021

SAVE 
MONEY

Sustainability for Our Residents 
- SaveMoneyCutCarbon 

FREE 6 month membership which gives access 
to plenty of environmentally friendly, everyday 
household products at a reduced rate!

When considering how we can play our part 
making a positive impact on the planet, we 
know that small changes can have a big impact. 
However, we also appreciate that making greener 
choices can seem more expensive or even a 
hassle to sort. Without exception, we all agree 
that saving money is a goal worth pursuing too! 
As part of our mission to do our bit to look after 
our planet and to encourage more sustainable 
lifestyle choices, we have teamed up with 
SaveMoneyCutCarbon to offer 100 residents a 

As part of this pilot, Simple Life will gather 
anonymised data from SaveMoneyCutCarbon 
to establish popular products, actions and 
environmental impact, and undertake a short 
survey to find out which products residents 
would recommend and why. Following a review 
of results, we will offer a further 100 FREE year 
memberships to interested residents. 

https://www.savemoneycutcarbon.com/ 

Plastic Free July 

This month’s challenge was reducing our reliance 
on single use plastic. As with all these initiatives 
being proactive and talking small meaningful 
steps is the key, building a change in behaviours 
which will hopefully become ingrained and simply 
what we do! 

I’m partial to a coffee, 
however I’ll try and have more 

in the office instead of outside. I’ll also 
be conscious of buying plastic bags in 
shops and will encourage the lads in 
the office to do the same!”

“
“

To reduce plastic waste and 
to support local dairy farms 
I am going to change my supplier for 
milk to the ‘modern milkman’.”

We make a point of sharing these days with 
residents and colleagues alike, building awareness 
and hopefully influencing behaviours, and 
encouraging responsible and sustainable actions.

Responses to the challenge were many and 
varied, but all demonstrated awareness and an 
understanding of the importance and need for 
action. 

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After such a turbulent year, 
we really appreciate your 

Clothes banks 

Last year we began implementing Clothes Banks 
wherever possible on our apartment schemes, 
to encourage residents to recycle unwanted 
garments. 

A representative from White Rose comments, 
“On behalf of White Rose we really wanted to 
write to say a sincere thank you for the donations 
generously given by your residents in quarter two 
and to share with you the data each has produced 
including the carbon offset.”

Q2 2021 data shows the positive impact of small 
numbers in our communities can indeed be great.

“

continued support, it has helped us to 
carry on raising those vital funds at a 
time when help is needed more than 
ever and we could have not have done 
it without you.”

This clearly illustrates how important recycled 
fashion is and helps us to achieve a wider 
objective to contribute towards a more sustainable 
future. By donating clothes, our residents are truly 
giving back to the local communities!

Brand

Clothes Bank Location

Q1 
2020 

Q2 
2020

Q3 
2020

Q4 
2020

Totals / 
Bin (Kg)

Total 
Value

Carbon 
offset

Simple Life Coral Mill, Newhay

DifRent

Petal Court, Walkden

Simple Life Fenman Mews

0

0

0

0

0

115

230

235

220

225

195

360

455

£2,502

1638

430

£2,365

1548

695

£3,822

2502

Brand

Clothes Bank Location

Totals / Bin (Kg)
Q2 2021

Total Value 
£

Carbon offset 
kg

Simple Life Coral Mill, Newhay

DifRent

Petal Court, Walkden

Simple Life Fenman Mews

Simple Life Earle Street

Simple Life Prescot Park

Simple Life Hollystone Bank 

140

170

140

140

110

195

£770

£935

£770

£770

£605

£1,072

504

612

504

504

396

702

Furniture 

It is important for us to build strong 
relationships with our many partners, and 
create positive links and connections in this 
field. Through their excellent sustainable 
policies we have been working with our 
furniture partners, LOFT in the regions and 
David Philips in London, to provide upcycled 
quality furniture for charities and local 
community projects, ensuring valuable funds 
can be more efficiently directed. We see this 
as a very natural circular economic drive and 
one we will foster and grow, going forward. 

30 ESG  REPORT2021

31

 
Electric Vehicles 
Company EV Policy 

At the time of print we are proud to have 14 
members of our team making use of the company 
EV policy or privately running electric vehicles, 
which equates as 30% of the team, a very 
encouraging statistic. Based upon predicted 
annual mileage of 206,000 miles, equates to a 
carbon footprint of 99 tonnes CO2e (based upon 
an average medium sized diesel car from 1.7-2.0 
litre). 

Stats calculated using: https://calculator.carbonfootprint.com/calculator 

Given that it is generally accepted that I tonne of 
CO2 is equal to about 500 CO2 fire extinguishers 
or a 500m2 hot air balloon, and 50 trees must 
grow for a year to capture that tonne, our small 
team are certainly committing to making a 
positive impact as regards emissions. 

When asked for comment on their decision 
to transfer to electric feedback was positive 
on the whole, but also highlighted two points 
going forward, firstly the need for continued 
development in this space with longer battery 
life, and secondly the need for improved charging 
infrastructure countrywide to see greater uptake 
from the population, particularly in rural areas, to 
support the government’s 2030 EV targets. 

“
“
“
“

The switch to EV felt like a 
step into the unknown, but 

I’ve been really delighted with the ease 
of charging and now I’m used to it, it’s 
second nature. The scheme itself is 
fantastic, combining both a company 
contribution and salary sacrifice 
structure makes the switch from oil 
burners to EVs a piece of cake.”

Rob Sumner, Residential Investment Director

I found the company’s EV 
scheme financially very 

attractive and I really appreciated 
the opportunity to jump into the 
EV market. Personally, making the 
change to an EV car has reduced my 
household’s monthly outgoings and 
has lowered my business travel impact 
on the environment.”

Luke Lightfoot, Regional Director of Asset Management

I’m very excited about it, not 
only does the scheme offer a 

super pocket-friendly way of getting 
a dream car, it also helps me reduce 
my carbon footprint and contribute 
towards a better world. Absolute 
win-win, and a ‘no brainer’ in the 
truest sense of the term. I’ve also told 
everyone about it, so hopefully we’ll 
see a few more on the road purely 
through my endorsement!”

Dane Matthews, Associate Director

As I get more confidence in 
the charging infrastructure 

away from home, I suspect much more 
will be electric. However, I have to say 
that, to date, that experience has not 
been brilliant.”

David Sigsworth, Senior Independent Non-Executive

We are still guinea pigs but 
it is good to be an early 

Mike McGill, Group Chief Financial Officer

Glad I have a green halo now 
rather than the dirty diesel 

one that I used to own.”

Jason Berry, Regional Managing Director

adopter!”

“
“

ESG  REPORT2021

Resident EV points 

We are very mindful of the growth in use of 
EV cars and the changing legislation in this 
area, meaning further growth is a certainty. We 
currently have 12 charging stations installed at our 
Empyrean apartments and plan to monitor their 
use as these represent our first community with 
good availability, with a further 6 chargers due for 
installation at Bilston Urban Village. 

Going forward, Countyside, our key building 
partners, plan to install 7.5Kw wiring loom to a 
blanking plate on the external elevation to assist 
residents’ easy installation of a charging box. This 
will start at Pullman Green in Doncaster.

Carbon Footprint message 
from Board member Duncan 
Sutherland 

Information on the environmental impact of 
carbon and our personal carbon footprints, and 
how we can, and must, make changes in these 
areas, is everywhere. It is good to hear from 
Duncan on how he is making positive changes.

“

I am trying my best on the 
zero carbon front. I drive a 
fully electric car, with another hybrid 
in the family too. My average annual 
mileage is circa 12,000 although 
outside COVID times I think it would 
be quite a bit higher. Electricity 

wise I changed to Octopus (100% 
renewable) which charges my car at 
5p/Kw giving me about 260 miles for 
£4.50! That’s a considerable financial 
saving. Beyond transport, my 1750’s 
Georgian House has a biomass heating 
system augmented by solar panels. 
I am also currently investigating a 
battery storage system. I really would 
encourage others to look at the wide 
variety of new options coming forward 
in this area. The opportunity to make 
positive changes is growing all the 
time.”

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35

OUR SOCIAL 
RESPONSIBILITY

MEET OUR RESIDENTS AND 
COMMUNITIES 

People are at the heart of our business, we are 
passionate about people. In all we do we aim to create 
thriving communities and neighbourhoods where 
families feel at home, comfortable and settled, close to 
local amenities, transport links and good schools. As a 
leading provider of build-to-rent family homes, we have 
delivered thousands of homes across the country under 
our own brand, ‘Simple Life’.

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Regions Resident data

Age Bracket %

Household Income Bracket %

1. Under 25

28%

1. Under 25K

26%

2. 26–35

3. 36-45

4. 46-55

5. 56-65

6. 65+

41%

2. £25K–£35K

16%

3. £35K-£45K

9%

4. £45K-£55K

5%

5. £55K-£65K

20%

18%

14%

7%

1%

6. £65K +

15%

Child Brackets %

None - 59%
One Child - 8%
Two Children - 17%
Three Children - 3%
Four + Children - 13%

Distance Travelled - per Applicant

< 3 Miles - 30%
3 - 10 Miles - 29%
10 - 50 Miles - 24%
> 50 Miles - 17%

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Based on new applicant data between July 2020-June 2021 – REIT and Sigma developments only.

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Ice Cream Dash 2021

The Simple Life Ice Cream Dash has become 
a staple in the event diary, and 2021 did not 
disappoint with a new van design and more 
developments than ever! Over the course of 8 
days, our team travelled over 750miles visiting 47 
developments up and down the country bringing 
plenty of soft-serve and flakes to our fantastic 
residents. 3,012 ice creams to be precise! 

This was certainly our best turnout yet, with 
people lining the streets awaiting our arrival 
at almost every location. Whilst we’ve all been 
enjoying a bit more freedom this summer, we were 
very grateful for the cooperation of all attendees 
in using our queuing system both for safety and 
ease to ensure everyone got a chance to receive 
a treat. As with all our events, we’re often joined 
by people who don’t rent from Simple Life, but 
being part of that wider community is of real 
importance to us and we’re delighted to spread a 
little summer joy further afield!

The animals were out in force this year too, with 
cats and dogs enjoying a few licks – but Hilton 
Park went above and beyond with their very own 
T-Rex stomping along for some treats! We just 
need to hunt down that pet application form…

Torrential rain and thunderstorms in Rochdale, to 
sunshine in Sheffield, spirits were not dampened 
nor enthusiasm quashed. As always, it’s our 
residents who make our events such a huge 
success, and we are delighted to make this 
happen. 

38 ESG  REPORT2021
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WEEK 1

WEEK 2

WEEK 3

Health & Wellbeing Series

As part of Simple Life’s Peace of Mind month 
in April, we were thrilled to return our popular 
Heath & Wellbeing series to offer support to 
those struggling through lockdown. This year 
was entirely resident focused as we shared eight 
videos all created by our customers who had a 
skill to share to make up our virtual series.

Many have found repeated lockdowns 
increasingly challenging and staying connected 
to a community is a key resource in looking after 
our wellbeing. Over the course of four weeks, 
our series saw a range of videos posted to our 
social channels, focused on themes connected 
to Health and Wellbeing. Taking part in home 
exercise video or baking something tasty and 
nutritious, often taking small steps can take the 
edge off turbulent times.

Week 1 focused on exercise, arguably the most 
effective way of looking after our health and 
wellbeing. With access to gyms and facilities 
closed at the launch of the series, we were all 
looking for ways to keep active from our homes.

Week 2 featured beauty. We all agree that 
looking after our appearance boosts self-
esteem. This theme was perfectly timed as 
restrictions gradually eased and we prepared to 
transition from virtual meetings to some much 
needed face time. 

To quote Mary Berry; ‘Cooking and baking is 
both physical and mental therapy’ and if it’s 
good enough for Mary, it’s good enough for 
us, so Week 3 was all about food and baking. 
Residents shared videos to celebrate the theme 
with little helpers joining in. 

To close, in week 4, we  
celebrated Mental Wellbeing. 
The importance of looking  
after our mental health  
cannot be understated. 

All resources can be viewed  
anytime on our YouTube Playlist.

Peace of Mind Month

Simple Life’s Peace of Mind Month ran throughout 
April, for the third year, and this year it was as 
relevant and engaging as ever.

Again, residents were encouraged to nominate a 
loved one who they felt deserved a little peace 
of mind. After what has been a sustained period 
of difficulty for so many people – emotionally, 
financially, physically – it was no surprise to 
receive nearly 100 nominations during the 
competition period. From stories of front line 

work or coming back from the brink of extreme 
illness, to those more day-to-day heroes who have 
helped friends and neighbours just by being there 
with a smile, each nominee had made a difference 
to someone. Everyone nominated deserved our 
thanks, recognition and acknowledgment for their 
incredible resilience, loyalty and compassion.

Winners again received vouchers tailored to them 
as individuals. From support with weddings, 
much needed respite and resources to make life 
easier, we were delighted to be able to offer some 
support.

WINNER BRIAN – BAYTREE LANE
NOMINATED BY ASHLEY 

I wanted to nominate my wonderful husband, Brian 
for the award.

Brian suffers from COPD and had been shielding 
since March 2020. In order to protect him from 
Covid, myself and our 2 daughters social distanced 
from him even in the house. This meant he wasn’t 
able to hug us on his 50th birthday last May, or sit 
at the table and eat with us. I had to sleep in my 
daughter’s room to keep him safe.

Unfortunately, in October 2020, despite all our 
efforts, we all contracted Covid. Brian was rushed to 
hospital and we had 1 minute to say our goodbyes 
over the phone before he was put on a ventilator. He 
went onto this machine with the understanding that 
there was a very slim chance of survival, however, 
when speaking to me on the phone he did so with 
bravery and courage that blew me away.

For 5 long weeks I was told that it was likely he 
wouldn’t make it, this was made worse by our 
inability to visit him and hold his hand. Finally, Brian 
turned a corner and started to wake up.

A further 3 weeks saw Brian learn how to breathe 
for himself. Eventually, he came home to us and the 
rehabilitation started. He had to learn how to speak, 
walk, hold a pen, use a knife and fork and how to 
chew. He did all this again with remarkable courage 
and perseverance.

Last week Brian was able to enjoy his first day out 
after his shielding ended. My daughters and I are 
incredibly proud of him as he continues to battle 
the symptoms of long Covid, including PTSD. But 
being back with his family is what he calls ‘the best 
medicine’.

Thank you for reading our story xxx

youtube.com/SimpleLifeHomes

WEEK 4

Prize: A new, more accessible bed

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Top Tips to Unwind

ESG  REPORT2021

Mental Health Awareness Week

Mental health and wellbeing is very close to 
Sigma’s heart. At the core of our rental brand 
Simple Life, is peace of mind and much of our 
efforts and initiatives for residents are centred 
around being valued, treated well and remaining 
happy and healthy.

We recognise that it is important to look after 
ourselves, so as part of Mental Health Awareness 
Week, we took the opportunity to reflect on what 
our team likes to do to unwind and de-stress. We 
shared our top tips more widely with the industry, 
and created a video featuring key Simple Life 
personnel to share with all our customers.  
https://youtu.be/FdxyA7WCUgY

Planned training of internal Mental health first 
aiders, alongside the current First Aid provision, 
illustrates the Company’s awareness of and 
commitment to overall Company wellbeing.

GYM

READ

WALK

Virtual Easter!

April’s Virtual Easter Egg Hunt returned with 
more fiendishly clever clues than ever! Simple Life 
residents were encouraged to search high and 
low across the website to hunt down our eggs – 
each one revealing the clue to the next location. 
Over 150 entrants each received chocolate bars 
from our friends at Love Cocoa, with 10 lucky 
winners receiving a deluxe hamper!

VIRTUAL 
EASTER EGG 
HUNT! 
ENTER NOW

42 ESG  REPORT2021

CLOSING DATE 2ND APRIL 2021

VIRTUAL
EASTER

E GG HUNT
2021

CLOSING DATE 2ND APRIL 2021

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Date Night

As the dark evenings closed in and the second national lockdown was announced, we decided to 
launch a resident date night competition. Residents were invited to tag their other half or housemate 
in to our social post, noting their favourite takeaway cuisine. One winner per development was 
selected at random to receive £50 Just Eat Vouchers for a dine-in takeaway on Simple Life, whilst also 
helping to support local eateries. Needless to say, this was a huge success with over 280 entries!

Christmas 2020

Christmas Storytelling

With the end of a very difficult and unexpected 
year for us all, Christmas in our communities was 
a time to come together virtually, and share some 
joy, hope and happiness. 

Our favourite annual competition was back 
by popular demand, – our Christmas tree 
competition - with prizes galore! A massive 174 
entries made this year’s competition our most 
popular yet, and definitely brought festive cheer!

As Christmas preparations intensified, Simple 
Life parents benefitted from some time, with 
our live Facebook bedtime storytelling sessions 
running over 4 nights in the lead up to Christmas. 
Books read and enjoyed, included favourites such 
as Paper Dolls, What the Ladybird Heard, and 
The Gruffalo’s Child, for younger children, and 
Christmas classics - A Christmas Carol and Oliver 
Twist for the older children, and some grown-ups 
too! 

Valentine’s Day Images too
(no copy for this)

We also ran our site-wide competition again this 
year, which saw our residents come together 
in a bid to win the best-dressed development! 
Following Silkin Green’s amazing display last year, 
the competition did not disappoint, with Belmont 
Place just scooping first place. All residents at this 
site enjoyed a welcomed £100 cashback on their 
January rent!

just have heart - no ‘date night’

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Christmas Santa, his Elves & Reindeer

Car Park Panto

Despite all the uncertainty throughout 2020, 
we were extremely pleased to be able to end 
the year on a festive high and still provide a 
little Christmas magic for our residents. Santa, 
his Elves and Reindeer were able to visit 31 
Simple Life developments over 7 days. Due to 
restrictions, Santa’s team paraded through the 
neighbourhoods, enabling children young and old 
to have photos taken safely from their doorsteps. 
We were, once again, overwhelmed by the 
turnout and support, a true mark of community 
spirit. Even more importantly, we were very 
grateful to see everyone staying mindful of the 
distancing rules to ensure Santa and his helpers 
remained safe and well throughout the run up to 
the big Christmas day.

Unable to go to a traditional festive favourite, the 
Panto, Car Park Party brought the Panto to us! 
In partnership with Birmingham Stage Company 
and Horrible Histories, they presented Horrible 
Histories on an outdoor stage in locations across 
the country. Simple Life was lucky enough to 
partner up with the scheme for its Manchester 
Boxing Day performance at AJ Bell Stadium. 150 
Simple Life’s North West Residents enjoyed a free 
family ticket!

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Pizza Evenings

Despite the challenges of social distancing and 
lockdown, Simple Life customers enjoyed 2020’s 
Autumn Pizza Events! Our biggest yet, we once 
again teamed up with the Wood Fired Pizza 
Company to serve up warming slices across 8 of 
our developments. The weather threatened to 
dampen the fire but residents braved the rain in 
order to get their made-to-order pizza.

Cooperation from all joining us when it came to 
queuing up safely and keeping a clear distance 
between households greatly helped us to run 
successful events like this over the past year! Such 
opportunities for neighbours to catch up safely, and 
welcome new residents, has been so important. 

Fingers crossed for more relaxed, not to mention 
dryer conditions next year!

Bonfire Night with a difference!

With organised fireworks displays cancelled this 
year, and encouragement for us all to stay home 
as much as possible to keep safe, we provided 
ideas and inspiration for making bonfire night 
at home still a memorable occasion! Camp-
Ins, treasure hunts, pumpkin pies and toasting 
marshmallows, alongside firework arts and crafts, 
we kept this day fun!

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Online Engagement and 
Connection

Keeping connected and sharing stories, 
and photos, has been so important during 
the repeated lockdowns and time at home, 
and our Facebook, Instagram and YouTube 
platforms have been a busy with plenty 
of competitions and fun extras, keeping 
us all connected and smiling. Events 
and competitions such as Selfie Contest, 
Christmas trees, festive house lighting, 
Valentine’s competition, home inspirations 
and of course Lockdown Learning support, 
and many more were so well supported and 
much needed. 

ESG  REPORT2021

Supporting Colleagues’ Initiatives 

We are always keen to support colleagues with 
their chosen charity activities and events, and this 
year those supported were varied and personal. 

Money was raised for Run for Heroes through 
a gruelling challenge to run 48 miles over 48 
hours. The charity, set up last year in light of the 
pandemic and has since raised over £7 million for 
NHS linked charities. Donations raised from this 
event will go directly to supporting Mental health 
initiatives; Support for NHS workers welfare & 
wellbeing; and Youth & disability initiatives that 
promote greater community inclusion within 
sport. The team raised over £8k with a £1k 
donation from Sigma. 

The challenge to complete 280,000 steps to raise 
money for Children’s Hospices around Scotland 
(CHAS), saw one colleague walk come rain or 
shine, reaching her target early with the help 
of some special guest walking partners! CHAS 
support children throughout Scotland with life-
shortening conditions. No matter how short their 
time together may be, it is filled with happiness. 
She raised £1,195 with Sigma donating £1,000.

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Local business (2021)

Supporting Small Businesses!

As a direct result of Covid, we have seen many 
small businesses struggle over the course of this 
year. In a bid to do our bit to help we have ran a 
few resident focused campaigns.

From October 2020, we have invited residents 
across our 4000 homes UK wide to share with 
us their small business or a small business they 
work for. In response to this we were able to 
give them free promotion across our Simple Life 
network, encouraging residents to shop small and 
local in support of each another. We had such 
a brilliant response to this campaign that what 
was intended to run for just a month, lasted for 
the rest of the year. We are now looking for this 
to become an ongoing initiative – supporting 
residents for the long-term.

Book Guardian Project 2021

We all agree that reading is a life skill but also 
a wonderful means of relaxation and ‘time out’, 
information gathering, discussion and debate. 
Losing oneself in a good book, following a new 
recipe, sharing a story with a child, and reading 
together, are just some of the many benefits of 
books! So what do we do with our books when 
finished? Sharing and swapping is a wonderful 
way of accessing great reads, clearing space 
and meeting people. The launch of our Simple 
Life Book Guardians and boxes was a chance to 
facilitate and achieve such opportunities. With 
further initiatives for Book Groups and story-times, 
this project can grow with our guardians and in 
our communities. Our first boxes were installed in 
the front gardens of our volunteers at Shrewsbury 
Close, Coral Mill, Brookside Grange and Rochwood 
Rise in early August, with another six to follow 
for communities in Greater Manchester and 
Lancashire. With over 20 volunteer Book 
Guardians committed to this project reading and 
sustainability will thrive together.

The boxes have a great story in themselves, built 
for Simple Life in Scotland by a creative, talented 
joiner/apprentice team at HM Raitt & Sons Ltd, the 
focused project of their apprentice joiner Rodrigo. 
His natural ability with tools, creativity and 
positive outlook is clear in the beautiful boxes. The 
materials used in the construction was three-fold, a 
repurposed hardwood chest of drawers, salvaged 
from Indonesian fishing boats; and original c1900s 
wood panelling from an Edinburgh book store, 
historically an old bank. The final element is 
reclaimed 1980 Swedish hard wood flooring. The 
boxes are mounted on a base plate constructed 
out of repurposed metal from a decommissioned 
road gritter. These are manufactured in conjunction 

ESG  REPORT2021

with Cuthbertson engineering who have been 
in operation from 1936.  Again the design and 
fabrication was undertaken by the apprenticeship 
team, an important goal in this project. With 
surplus Perspex for the doors, and hinges and nails 
salvaged from old windows, our boxes are a real 
story in repurposing materials.

Like a good book, there is a great story and history 
behind the boxes, and a wealth of creativity and 
determination from partners to act in a responsible 
and sustainable way. Skills have been developed 
and nurtured, a love of reading encouraged, 
communities drawn together, and a resulting 
reduced carbon footprint through care and vision. 
Yes, it takes time, and yes it costs a little more, but 
the impact for people and the planet cannot be 
disputed. It is simply a matter of choice for positive 
impact that feels right, and a legacy and story 
worth writing.

Shrewsbury Close
Coral Mill
Brookside Grange
Rochwood Rise
Holyoake Road
Reynolds Place
Queen Victoria Place
Canalside
Abbotsfield
Woodford Grange
James Mill Way
Stonefield Edge
Prince’s Gardens
Kirkleatham Green
Empyrean
Fernhurst Primary school

50 ESG  REPORT2021

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51

ESG  REPORT2021

‘Building for my Future’ with The 
Outward Bound Trust

Moving on from school or from within care is an 
exciting time for a young person, but it is also a 
time of considerable personal growth, questions 
and challenge. We are thrilled, and extremely 
excited, to be partnering with The Outward 
Bound Trust on a project aimed at 16-18 year olds 
as they take the next steps on life’s journey - 
‘Building for My Future’. The course will be open 
to 16-18 year olds from our resident families, and 
our many partner groups, including Centrepoint, 
The Salford Foundation, local secondary schools 
in our communities, NSPCC, Park Palace Ponies’ 
volunteers, Sale Girls Football, apprentices from 
supply chain partners, and many more. The focus 
will be young people, who would not otherwise 
get such an opportunity, are recommended to 
apply for a place on the course, which we fund. 
They meet other young people setting out on 
life’s journey, build relationships and return with 
increased self-belief and skills, ready to give 
something back to their community and achieve 
their personal potential. This first pilots, March 
and October 2022, will centre on the North 
West, but the aim will be to extend this provision 
countrywide! The Outward Bound team will 
track the impact of the course in two stages, 
with an initial review after the April course (to be 
submitted in advance of September 2022) and a 
further review when the pilot courses conclude in 
November 2022.

Such projects are only possible through the 
company’s vision, values and work, and we 
firmly believe this will have huge benefits to 
so many, well beyond the courses themselves, 
but wider communities and society in general. 
There will also be places available for colleagues 
to volunteer and be a part of the courses, as 
accompanying adults. 
Plans and discussions 
with our wider partners 
are well underway, and 
we look forward to 
sharing developments in 
the near future. 

Amazon Rainforest Escape Rooms 
Roadshow - Clever Cogz

The past year has certainly demonstrated the 
importance of, and need to support and nurture, 
resilience and confidence in young people and 
families. We are very excited to introduce our 
first Wellness Roadshow, in conjunction with a 
resident’s business, Clever Cogz, a mobile escape 
room. 

In line with Simple Life’s key brand value peace of 
mind, and the work we do to promote health and 
wellbeing, we will offer this health and wellbeing 
themed experience free of charge to local schools 
and our residents. Activities within the experience 
will include some tasks around physical wellbeing, 
mindfulness, empathy, guided meditation, 
gratitude and mindset among other topics. 

Given that schools have been closed for some 
time, and therefore school trips unavailable, we 
plan to bring the school trip on site, reducing 
the stress, cost and uncertainty around these at 
present. Through engagement with the schools, 
the provision and visit can be tailored to fit the 
PSHE and wellbeing programme of participating 
schools. Further news on this Roadshow initiative 
will follow. 

52 ESG  REPORT2021

53

Supporting Others in Our Wider 
Community 

We are committed, and work hard, to support 
local charities and community initiatives where 
possible, engaging with our residents and 
partners as to where our support is needed and 
can be directed. The continued challenges of 
COVID, throughout 2021, for all charities, and the 
rise in needs in many areas, has been immense. 
The resulting connections mean we have fostered 
new partnerships and relationships upon which 
we will build going forward. Linking our partners 
with one another, and exploring the many 
possible links and collaborations has also been a 
positive impact of the current situation for all. 

Park Palace Ponies 

We have continued our support of the marvellous 
work that Keith, Bridget and their team and 
volunteers do at Park Palace Ponies. Moses, our 
Sigma sponsored pony, continues to provide 
lessons and experiences for the children aged 
7-10 years in Dingle, Toxteth. He is certainly a 
character, cheeky and inquisitive, but alongside 
his stablemates he brings joy and that empathetic 
connectivity between animals and people. 

We look forward to continued support of this 
superb small Charity and are excited for them as 
they expand their offerings of pony management 
and riding lessons to the local community. It 
has been wonderful to see the development of 
their summer camps in conjunction with Aintree 
Racecourse.

“

ESG  REPORT2021

Salford Loaves and Fishes 
is absolutely over the moon 

that Sigma Capital have funded the 
installation of a new client database for 
the organisation. This is so much more 
than just another database, it will be 
game changing for Salford Loaves and 
Fishes. In-Form is a complete client 
relationship and service management 
system for housing and homelessness 
organisations. It will help us to build 
stronger relationships with clients and 
improve the productivity our service. 
In-Form will be a huge improvement 
to the system we are currently using. 
It will enable us to have much better 
communication, it will save lots of time, 
freeing up workers to deliver even 
more support to people in need. In 
June 2021 we provided 346 support 
sessions which resulted in preventing 
105 people from becoming homeless. 
We also managed to support 15 other 
people directly off the streets and in 
to accommodation. Work like this is 
often complex and challenging, having 
a powerful efficient database behind 
us to record and monitor our work 
ensures that we give people the best 
possible support to get off the streets 
is game changing for our charity. 
I would like to express our sincere 
thanks to everyone at Sigma Capital 
for their much appreciated ongoing 
support of Salford Loaves and Fishes 
and the people we support.”

Jonathan Billings
Chief Executive Officer

Salford Loaves & Fishes 

We have been delighted to support two 
important projects for Loaves and Fishes, Salford. 
Prior to the lockdown we funded the cost of 
fitting a built in Panic Alarm System at their Drop 
in Centre which was a much needed asset for the 
organisation. 

Nicola Daly, Administrator, stated “many of the 
people we see are at their lowest point, desperate 
and often experiencing significant mental health 
issues. The Panic Alarm System is a large step 
towards ensuring that our staff and volunteers 
and all who visit our Centre remain safe from 
harm while on site.” Due to the pandemic and 
lockdown the work on the Panic Alarm System 
was delayed but is now completed and fully 
active. 

Jonathan Billings, CEO, Loaves and Fishes adds:

“

We are delighted to receive 
such fantastic support from 

Simple Life. The support we have 
received has enabled us to work in a 
safe environment. It has been a very 
challenging 12 months during the 
lockdowns and this has had a very 
negative impact on hundreds of local 
people. We have remained open and 
operational during the lockdowns. 
Without the support of organisations 
like Simple Life we would not have 
been able to do this. Thank you very 
much Simple Life for everything you 
do for Salford Loaves and Fishes and 
the hundreds of people who use our 
services.”

Ensuring clients are well supported is key to this 
team, and accurate data forms a cornerstone in 
this regard. Updating their system was something 
we were very pleased to support with a £6000 
donation and we look forward to hearing how 
this improvement supports their work in the 
community. 

54 ESG  REPORT2021

55

Centrepoint 

We are excited by our growing relationship 
with Centrepoint, who ‘from housing and 
health, to learning and engagement, we aim to 
help vulnerable young people move on from 
homelessness and build a future they can believe 
in’. Providing much needed funds but also links 
to access valuable resources and further support, 
Sigma aims to support Centrepoint with their 
ambitious and extensive refurbishment of their 
Manchester base on Oldham Street. 

Hannah Winter, Corporate Partnerships Manager, 
Centrepoint comments, “Sigma have now 
been supporting Centrepoint for 
over a year. Financial donations over 
£27,000 have supported our vital work 
giving a future to homeless young 
people. This could support 66 young 
people through our Homelessness 
prevention Service. Thanks to opening 
up conversations with David Philips 
and other partners, we hope to work 
together in coming months to furnish 

our refurbished Manchester office, and 
homes for young people moving on 
from homelessness.”

Staying up late was always something you looked 
forward to as you grew up. Attending a party, 
given late leave, going away with friends, special 
occasions! And staying up all night was even 
better - a really eventful and fun time! But what if 
you had no choice because you were simply too 
scared to go to sleep, because you were sleeping 
rough, homeless or in an unsafe environment. A 
small Sigma team decided to take action and join 
our partners at Centrepoint for their STAY-UP 
night, to raise funds to support young people, 
and help prevent homelessness but also to simply 
raise awareness of this ongoing situation in our 
towns and cities. Donations raised over £2,000, 
£1,000 from Sigma. Find out more at https://
centrepoint.org.uk/

British Heart 
Foundation 

Heart and full body health 
is so important and 
awareness and knowledge 
of CPR and Defibrillator 
use has never been more 
in the news and important. 
Speed of action can vastly 
improve survival rates. 
Plans to develop a national 

register for locations of defibrillator is something 
we support and welcome, and hope that our 
donation of £5000 supports this project. Through 
partnership with the BHF we have ensured our 
residents have regular access to support and 
guidance in these and many areas, through online 
training provision and information booklets on 

good overall health. Our growing partnership 
will extend to staff training and installation of 
defibrillators in our three offices. We are very 
grateful to the BHF for sharing information and 
advising on how we can all take positive steps in 
supporting one another in terms of general overall 
health. 

“Thank you so much, we really value 
your support and kind donation. We 
can only continue what we do with 
people like you on our side, thank you.“

Claire Williams
Fundraising Manager 
East of Scotland and Islands
British Heart Foundation

ESG  REPORT2021

activity that has proven popular for certain people 
who struggle to engage with more mainstream 
mental health activity, including men and people 
for the Black community. Music production is 
a great enabler to be creative and build social 
connections. Music production is heavily reliant on 
digital software, particularly compatible with Macs. 
It is quite difficult trying to find funders who are 
willing to support this, so your offer of help has 
been such a wonderful surprise.”

Josie Soutar
Managing Director, Sheffield Flourish

The importance of this facility and support is 
evident from the feedback of those attending.

“Meeting new people has always been hard for 
me, I don’t share many interests with people. So 
coming to Open Door Music with a whole host of 
different people with different tastes in music has 
been a huge benefit to me to be able to discuss 
and play the stuff that I like as well as discover 
new music as well, something I’ve always enjoyed 
doing.”

“Open Door Music has changed my life. Absolutely 
incredible, would recommend to anyone! Wouldn’t 
be without the group and the people!”

Sheffield Flourish 

It has been a pleasure meeting the team 
from Sheffield Flourish this year, and we were 
incredibly grateful to receive and share their free 
mental health booklet with our residents. The 
guide, Sheffield Wellbeing Colouring Workbook, 
pinpoints services available in 
the area, making access easier 
for people. The activities 
include colouring-in pages 
designed by local artist, 
Hannah Flynn, recognising 
the well-researched benefits 
of colouring-in on mental 
health and a sense of time, 
calm and personal space. 

Sheffield
wellbeing
colouring
AND OTHER RESOURCES TO 
SUPPORT YOUR MENTAL HEALTH

DECEMBER 2020 EDITION

Access to music has similar health benefits, 
and we are pleased that our £1800 donation and 
repurposed Apple Mac will help enhance the 
facilities for users of Sheffield Flourish’s Open 
Door Music hub. 

“Open Door Music supports people living with 
mental ill-health to take part in musical activity 
through weekly jamming sessions, music 
production, a singing group and monthly artist 
gathering. The group also play on the psychiatric 
wards, sharing their music with mental health 
inpatients. Open Door Music Production is an 

56 ESG  REPORT2021

57

 
NSPCC 

Throughout 2020, Sigma and NSPCC have been 
working together to help keep Simple Life families 
up to date with how they can best communicate 
all things related to Covid to their children. This 
included advice on supporting children returning 
to school after lockdowns and where to seek 
support. 

For Christmas 2020, we chose to donate £2,000 
to the NSPCC rather than send out Christmas 
cards. They’ve shared with us what the donation 
means in practical terms to their organisation and 
the children they support.

- 

- 

 Answer 250 contacts to Childline to help 
children who need someone to turn to
 Answer 200 contacts to the NSPCC Helpline 
for adults who have concerns about a child

“I am so immensely grateful that 
you were there to listen without 
telling me I am lying, judging me or 
making me feel worse about myself 
and that is the amazing thing about 
these chats, they can save lives.”
Girl, 14

“Sometimes people will say they’re 
scared of making a mistake. I’ve had 
a few people saying ‘supposing I’m 
wrong?’ I always say that’s what we 
are here for, to talk things through 
and you are right to phone, because 
suppose you are right.”
NSPCC Helpline Counsellor

As part of our developing relationship with the 
NSPCC team in Liverpool we aim to offer support 
as they strive to achieve a sensory garden at the 
centre, a very exciting project. 

ESG  REPORT2021

Thank You from Women’s Aid 

Supporting others, through engagement with our 
residents, is very important to us and we very 
much appreciate hearing about the resulting 
impacts. One such charity, Women’s Aid, who 
received £25,480, shared feedback showing 
the lasting impact their work has on the women 
who access their support. With the donation 
they were able to expand their Live Chat service, 
giving more women the chance to seek help 
discretely and privately. They have also released 
a free to access Expect Respect Toolkit, to help 
parents, guardians and adults tackle challenging 
conversations with young people.

‘Motherhood’ by Something Good 
Theatre 

Motherhood is a wonderful time but it can 
also be a time of great change, challenge and 
uncertainty. Supporting new mothers and families 
at this time has never been in more demand, 
with the need for food parcels formula feed, 
sadly, on the rise. We were delighted to be 
able to support Francesca Maia, an Empyrean 
resident closely involved in this wonderful 
initiative, purchasing 30 online tickets for our 
team. The evening was a wonderfully sensitive 
and thought-provoking series of short solo 
performer plays on the array of experiences 
and feelings, reflecting genuine awareness and 
honesty of ‘Motherhood’. Each ticket sale went 
towards helping a low income family receive 
direct lactation support. Last year 1.9 million food 
parcels were handed out and whilst many choose 
to formula feed, with increasing costs of formula, 
sterilisation and bottles many woman struggle 
ultimately to achieve their goals due to lack of 
support. Supporting the work of those helping 
mothers in this area is wonderful and indeed 
powerful. Further information at https://www.
lmjinfantfeedingsupport.com/contact

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59

£4k for 4K 

We celebrated the release of our 4000th home 
this year and to acknowledge and celebrate we 
invited our residents to nominate a charity of their 
choice to receive a £4,000 donation. We were 
overwhelmed by the nominations of so many 
fantastic organisations, from over 30 residents. 
We were delighted to donate £4,000 

to Zoe’s Place in Middlesbrough 
to support their amazing 
work with families and young 
children. In addition, we will 
be providing a small £1,000 
donation to Wigan & Leigh 
Deaf Children’s Society and Black Country 
Touring, as further support of their brilliant work.

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Wigan & Leigh Deaf Children’s 
Society 

Wigan & Leigh Deaf Children’s Society was 
established in 2013 by the parents of 3 children 
who were newly diagnosed as deaf. Since then 
we have grown considerably and we now include 
any child and their families with any Sensory 
impairment.

We arrange regular activities for children and their 
families of all ages from pre-school to teenagers. 
We are a local source of support as we know 90% 
of deaf and visually impaired children are born 
onto families with no experience of hearing loss 
or blindness. This means that the majority of the 
people that we deal with are experiencing great 
uncertainty and are seeking answers to questions 
that they never thought they would need to 
ask. From our experience we know that this 
time is very daunting and we offer reassurance 
through facilitating the sharing of experience and 
knowledge.

The money donated by yourselves will be used to 
continue our deaf and visually impaired swimming 
lessons. These lessons aim to build confidence and 
self-esteem, they help children and their families 
realise that their disability does not need to be a 
barrier.

Also, the money donated will help towards British 
Sign Language (BSL) lessons. We have found that 
parents find it helpful especially when children are 
young to use sign language to communicate.

Diane Roberts
WLDCS Co-ordinator 

Black Country Touring 

This grant of £1,000 will support Black 
Country Touring as they resume activity in 
local communities following the pandemic. 
Working across Sandwell, Dudley, Walsall and 
Wolverhampton, the performing arts charity 
supports local people to programme live theatre 
and dance in small community venues, in areas 
where there are few opportunities to experience 
arts and culture. Black Country Touring believe 
that the arts have the potential to change lives by 
allowing us to see new possibilities, develop new 
skills and provide opportunities to reflect on our 
own lives, communities and the wider world.

Black Country Touring also runs the pioneering 
Young Promoters scheme which sees children 
in primary and secondary school transform their 
school into a venue for professional live theatre 
dance, programming for their wider community. 
All aspects of the show are managed and 
organised by the young people involved. They lead 
on all decisions: from programming and marketing 
to running the box office and front of house. They 
host the visiting company and even fundraise for 
the show. It not only gives children agency and 
real-world responsibility, it also develops key life 
skills such as collaboration, resilience and effective 
communication.

Black Country Touring is also a producing 
theatre company, making new shows that 
reflect and celebrate the rich cultural diversity 
of contemporary Black Country life. They are 
developed specifically to engage audiences with 
limited experience of theatre, often taking place in 
small spaces - libraries, shops, even caravans - and 
inspired by the stories and lives of local people.

Matt Andrews 
Fundraising & Development Manager 
Black Country Touring

61

Zoë’s Place, Middlesbrough 

Zoë’s Place is an independent registered children’s 
charity providing palliative, respite and end of life 
care to babies and infants aged from birth to 6 
years suffering from life-limiting or life-threatening 
conditions. Compassionate care is at the heart 
of our philosophy and this will be provided to all 
who access our facilities. There is no cost to the 
families for this service.

During a typical day, we offer specialist services 
and care such as, a state of the art sensory and 
play room, therapy spa bath, specialised transport 
for days out, one to one care plans, art, music 
and play therapy, as well as physiotherapy and a 
beautiful garden area which hosts a playground, 
gingerbread house and quiet spots, for children 
to enjoy some solitude and to relax amongst our 
beautiful surroundings. 

We have 3 hospices located across the country – 
Middlesbrough, Liverpool and Coventry. 
We believe every child should be afforded the 
right to live their life to the maximum potential. 
The care we offer is provided in a safe home 
from home environment by our specialist team of 
Nurses.

The £4,000 kindly donated by Sigma Capital, on 
behalf of their 4,000 residents, will go such a long 
way. It currently costs around £3,000 to keep our 
doors open for one day, for up to five children. 

Every single penny raised by Sigma Capital will go 
towards helping us provide these wide range of 
specialist services to all of our beautiful children 
for another day.

From everyone at Zoë’s Place Baby Hospice, 
Middlesbrough, we would like to say a huge 
thankyou to Sigma Capital for such an amazing 
gesture and we look forward to working with the 
team in the future. 

Sara Benson
Corporate and Major Donor Fundraiser

60 ESG  REPORT2021

 
ESG  REPORT2021

Foodbanks 

The Well 

Accepting that in modern Britain we have a huge 
and growing need for Foodbanks is difficult. 
We recognise that our, £4,000 donation is very 
important to each of these charities and we will 
continue to provide support in whatever way we 
can. Funding and donations are clearly vital, and 
we are also looking at broader areas where we 
can support, by volunteering across the myriad 
of provision these charities offer. It is clear from 
these messages of the need for, and positive 
impact of, our support.

The Big Help 
“As the Big Help Project – Knowsley foodbank 
enters its 10th year of supporting local people in 
poverty, we recognise the enormous contribution 
from our volunteers, staff and so importantly 
our donors and contributors who ensure that 
we have always been there for people. Our need 
to provide food to people in crisis has never felt 
more required than in the past 18 months. Our 
ability to increase the volume of our packing and 
delivery 10 fold, virtually overnight, would quite 
simply have been an impossible task without the 
continued support we receive. Our food parcels 
used to be based on a balanced provision of dried 
and tinned products to sustain individuals and 
families across 3 days. During the pandemic we 
committed to extending this to provide: fresh fruit 
and vegetables, cheese, butter, bread and eggs. 
This was well received and we continue to provide 
these as a basic provision in every food parcel we 
provide. The generosity of Sigma’s recent £4000 
donation will ensure that our work can continue 
despite the adversity and challenges faced by 
ourselves and most upsettingly by our clients. 
Thank you from all of us and all the people who 
benefit through us.”

Simon Cowie
Chief Operating Officer
Big Help Group

Thank you so much for this very generous 
donation. This kind of support really underpins 
the growth of the work we do to support the 
community.

Caroline Price-Project Leader
The Well
Wolverhampton

Atherton and Leigh Foodbank 
On behalf of Atherton & Leigh Foodbank may I 
thank Sigma Capital for providing this generous 
grant of £4,000 in supporting our local Foodbank. 
In normal times we have a very close relationship 
with our local supermarkets doing food collections 
on a regular basis. The people in these areas 
are extremely generous in their food donations 
through the local supermarkets and collection 
points, so successful that we need premises in 
order to store these donations which peak after 
harvest in September and of course Christmas. 
Unfortunately warehousing costs are yet another 
cost that needs to be paid for in order to provide 
the service of helping people in The Atherton 
& Leigh areas, who find themselves in a food 
crisis situation. Without a warehouse facility an 
enormous amount of food would be wasted so 
thank you all once again for this much needed 
grant. Furthermore vehicle costs, fuel, light and 
heating plus distribution centre rents all add to the 
fundraising necessary in order to keep the charity 
running efficiently.

David Hughes
Treasurer
Atherton & Leigh Foodbank

Building relationships with local charities is 
important to us and we are delighted to be 
able to support the work of all these charities, 
in response to resident engagement, local and 
national need, and look forward to a growing 
partnership.

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63

 
Sale United Girls Football Club

Upton Panthers Football Club

ESG  REPORT2021

Supporting Local Sports Teams 

Access to and participation in sport is so important 
for overall health and wellbeing, but has been 
hugely curtailed over the past year. We are looking 
forward to seeing fields and centres full of activity 
again soon. We have been proud to support teams 
and clubs in the past, and re-engaging with our 
partners going forward is important to us. 

We are pleased to announce continued 
sponsorship with Sale United Girls Football Club 
and Upton Panthers. 

Having originally sponsored Sale Girls to update 
their team’s kit to feature Sigma’s private rental 
brand, Simple Life, alongside the Manchester 
Bee on one arm and the NHS logo on the other, 
continued sponsorship for away and training 
kit, will feature Sigma’s support of the charity 
Centrepoint, a charity working to prevent youth 
homelessness.

This support will also feature on the new Upton 
Panthers kit, needed as the squad has grown in 
size and number! We are delighted to highlight the 
wonderful work Centrepoint are doing in this area. 

With restrictions now lifted we look forward to 
seeing Sale United Girls Football Club and the boys 
at Upton Panthers, progress over the next year.

Mark Noakes, (Head Coach, Sale Girls) comments, 
“We are delighted to receive the support of Sigma 
for all of our girls teams during the 2020/2021 
season. With currently 6 teams and over 90 girls 
loving their football, Sigma’s support has been 
invaluable in helping the Club encourage and 
promote girls football across the Trafford area. We 
look forward to a long and ongoing relationship 
with Sigma”

Ric Bengree, (Head Coach, Upton 
Panthers) comments, “The Panthers 
players are thrilled to receive the 
support of Simple Life for a second 
season. In what has been a tough year for 
all children, football has been something 
that has really helped our players get out 
into the fresh air, exercise and socialise in a 
safe environment. It’s really important to the 
players and their parents that football is 
there for them and, thanks to the support 
of Simple Life and their generosity. On 
behalf of the club and the Panthers 
players, I would like to say a massive 
thank you to Simple Life”.

Supporting Local Schools 

Supporting initiatives and projects at local 
primary schools is a key focus for us, and it is true 
to say that schools and young people have been 
greatly impacted by Covid-19. To support parents 
through the challenges of home schooling we 
set up Lockdown Learning, an online support 
network, providing advice, guidelines and 
reassurance through the new experience of 
‘teaching and learning at home’ for all. 

We are looking forward to working with our 
local schools more closely as life returns to some 
normality. We are delighted to have received such 
positive feedback from schools on completed 
projects, and we will follow the impact of the trim 
trail installation at Mesne Lea Primary School, 
Walkden; the use of fitness equipment at St 
Richard’s RC Primary in Atherton; and the effect 
of the new gazebo on outdoor reading, at Moat 
House Primary, Coventry, with great interest. We 
look forward to engaging on future projects and 
visiting schools with our Wellness Roadshow later 
this year. 

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65

Tree-mendous! Lifting trees a-LOFT! 

Research and literature highlight the importance 
of trees, for the planet but actually equally, 
if not more, important for our wellbeing. So 
when the opportunity to join our furnishing 
partners, LOFT, in May alongside their many 
friends and partners, to plant trees with Gone 
West, we were keen to support. LOFT commit 
to planting a tree for each of the homes they 
furnish, which for us at Simple Life is 298 
homes at Empyrean, Manchester. Once fully 
grown it is recognised that a typical tree can 
sequester about 21 kilograms of CO2 per year, 
though this absorption varies according to the 
species, density of wood, location and growth 
condition. A tree can therefore, over its 100 year 
lifespan, sequester a tonne of CO2. Hurlston 
Hall, Ormskirk was the venue for this enhanced 
planting and the chance to engage with 
partners and build new contacts. A networking 
lunch and presentation of the work Gone West 
do, was a fitting end to the day. Forging new 
partnerships is important and links have been 
made with Gone West for future community 
projects in this area. 

ESG  REPORT2021

Volunteering - Salford Foundation 

The past 15 months have been challenging for 
us all but particularly difficult for those leaving 
school and about to head off into the world of 
further study, work and training. Being interview 
ready is something we all work on continuously 
throughout life! Sigma Capital is very pleased 
to support The Salford Foundation and their 
efforts to support young people in this area. 
Activities and events to help guide and support 
many age groups through transition from 
primary to senior school, and preparation for 
life after school, have been inventive and fun, 
whilst also informative and life-skill building. We 
were delighted to be able to help with recent 
virtual Mock Interviews at All Hallows RC High 
School. It was a real pleasure meeting the young 
people and discussing their ambitions and 
desires going forward, and also helping guide 
and advise on possible pathways and ideas. 
Interviews are daunting enough face-to-face 
but on Zoom in a room with headphones takes 
the nerves, and skills needed to communicate 
confidently and clearly, to another level. The 
young people our team volunteers met were 
enthusiastic and engaging, and all did extremely 
well under these unusual circumstances. We 
are looking forward to being involved in the 
forthcoming Transition Day Yr 5 Survival Island 
on 25 June, and events in the future.

DifRent

We continue to value our relationship with 
DifRent and are pleased to be able to support 
their ongoing charitable efforts, through a 
donations to the following children’s hospices.

Claire House and supporting charity shops 
near Ellesmere Port and Bedington, https://
www.clairehouse.org.uk/; 

Acorns Children’s Hospice in Walsall,  
https://www.acorns.org.uk/our-care/care 
-for-children/our-hospices/

Supporting families is key to building strong 
communities and these charities all make an 
enormously positive difference to the lives of 
so many. 

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Charity Locations

Run for Heroes Edinburgh

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CHAS Edinburgh

BHF Edinburgh

Outward Bound Trust Cumbria

Zoë’s Place Middlesbrough

Crossford Bridge Community Sports Village Sale

Wigan and Leigh Deaf Children’s Society Wigan

Atherton and Leigh Foodbank Manchester

Park Palace Ponies Liverpool

NSPCC Liverpool

Sheffield Flourish Sheffield

Claire House Children’s Hospice Bedington

Upton Panthers Moston

The Well Wolverhampton Wolverhampton

Infant Feeding Support North Somerset

Women’s Aid Bristol

Sale United Girls Football Club Sale

The Salford Foundation Salford

Centrepoint Manchester
Salford Loaves and Fishes Salford

The Big Help Project Huyton

White Rose Clothes Nottingham

Acorns Children’s Hospice Walsall

Black Country Touring West Bromwich

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69

Resident Home Style Blogs

Meet Jon

With bold colours and statement pieces, Jon has 
put together a stunning country-inspired home 
which he proudly showcases at  
@our.simplelife.home.

What made you choose a Simple Life Home?

We chose our Simple Life Home due to wanting 
a new fresh slate to stamp our mark on. The main 
thing we fell in love with was the kitchen in the 
Ellesmere, particularly the skylights! We were so 
excited to move in, that on the first day of moving 
being allowed after lockdown 1, we were packed 
and in!

Which space did you have the most fun 
designing and why?

The lounge was our favourite room to design. We 
wanted a country gentleman style with a modern 
flair. I have an eye for a bargain, so I spent the 
days before moving scouring the internet for the 
perfect sofa, then went from there. We love foxes 
and stags, which is the main inspiration behind 
how we have designed the rooms.

What were your biggest design ‘mistakes’, and 
how did you fix them?

For us, it would be plants. I do not have much joy 
keeping them alive and I tend to buy them too 
big for the space I want them! We alternate the 
placement of them now and mix with artificial 
succulents to give the rooms a modern but 
“green” feel.

How have you changed your style to suit your 
Simple Life home specifically?

Yes, for sure! We always thought we wanted 
a vintage, country style design to our rooms. 
However, with the clean slate moving into a 
Simple Life home gave us, we were able to 
incorporate a modern twist to this. We used a mix 
of wood and metal to compliment the bold colour 
of our feature walls* and used mirrors to really 
capitalise on the other bright walls.

Where’s your best source for home inspiration?

We get our inspiration from country pubs, how 
they decorate in a warm and homely manner. 
We also look for alternative ways to expand on 
this, using websites such as Etsy for custom/
small line made pieces which is where we found 
our industrial twist. This really helps to make our 
home individual and showcase our tastes.

What are your decorating do’s and don’ts?

Always lay everything out and read the 
instructions before building furniture! We have 
had a few mishaps with missing screws and 
pieces upside down, meaning a few wasted hours! 
Also remember to clean your brushes… I’ve lost 
track of how many we have had to buy!

jpstacey Can not 
speak highly enough of 
SLH! Our house became 
our home within moments 
of moving in. #faultless 
#beautifulhomes 

ESG  REPORT2021

Meet Jasmine

Meet Jasmine, who uses her account  
@ourellesmeregreyhome to find inspiration to 
suit her monochromatic style.

What made you choose a Simple Life Home?

We came across Simple Life Homes on Rightmove 
and were instantly drawn tot eh Ellesmere. The 
kitchen was a huge selling point for us, and the 
fact the house came with integrated appliances 
and flooring throughout was just a bonus. We 
have been in our home nearly 2 years now, and 
still love it as much as we did when we moved in.

What’s your favourite room in the house?

The kitchen! It’s the heart of the home and is 
perfect for entertaining. It’s so modern and the 
skylights make such a huge difference.

Best home-hacks to personalise your space?

I love to have family photos around the home, 
but coloured photos can clash with our theme. 
Instead, I get all our photos printed in black & 
white. It looks really effective, and I still have our 
memories on the wall. I am planning a gallery 
wall on our stairs, I am really excited to see how it 
turns out.

How would you describe your 
interior style? Does it reflect your 
personality?

My interior style is minimalistic and 
modern. I have always been a fan of grey, 
and I like to play around with different tones and 
textures. My style has definitely changed over the 
years, but I am confident now with what I do and 
don’t like. Certainly makes buying furniture easier! 
I would say it reflects my personality, and it is 
mirrored in my wardrobe!

Where do you go for interior design inspiration?

Pinterest and Instagram! I have recently set up 
a home account, and I’m really enjoying finding 
other homes and using them as inspiration.

Which rooms are hardest to get ‘right’? What are 
your specific tricks to get around this?

The spare room has been the trickiest for us, as it 
has just been a dumping ground since we moved 
in. however, thanks to working from home, this 
room has now changed into an office. It’s still a 
work in progress and I can’t wait for it to come 
together!

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Customer Testimonials and Reviews 

Interesting facts: 

• 

• 

• 

• 

 Consistently we are seeing between 10- 14% 
of people ‘leaving Simple Life’ actually not 
leaving us at all and are choosing to upsize/
downsize/relocate within the brand.

 The Simple Life website is our biggest lead 
driver over the portals such as Rightmove (in 
some cases driving almost double the volume 
of enquiries), which is testament to the 
strength of the brand and what we stand for.

 The Simple Life website often accounts for the 
largest number of applications.

 Of people enquiring with us (whether 
by email, phone, web form), referrals/
recommendations accounts for one of the 
highest % of where people first heard of us.

Feedback is important to us and this is used to 
evaluate, improve and develop our product and 
service. We acknowledge that feedback will 
come in both forms, and we value and respect all 
feedback. We do not shy away from this, rather 
use it to learn and develop.

Feedback and comment from New 
Move ins:

Feedback from existing customers: 

‘As a Simple Life tenant for the last (almost) 2 
years I can honestly say they really do treat their 
tenants as they say. We moved into our brand 
new house and felt at home straight away. Yes 
there were teething issues but when aren’t there? 
If only more landlords were like Simple Life 
there would be less of a stigma around renting’ 
Wiggleman12345 5 star review left on Apple 
podcasts (The Simple Life Chat).

Customer Satisfaction is important to us and 
monitoring, and responding to results, is a key part 
of our company goals and care of all residents.

ESG  REPORT2021

‘Not sure what to say about Simple Life.  
The agent I dealt with Max was excellent.  
He was very helpful, reassuring and quick  
to respond to anything I asked. The service 
was almost too good. For anyone thinking 
about renting a property with Simple 
Life, stop thinking and do it.’ 
Andrew Stephenson,  
5 star review on Trust Pilot

Leads %

Simple Life Website or Phone 47%
Rightmove 23%
Zoopla 14%
OntheMarket 15%
Agent 1%

‘Such a perfect first home for me and my partner, we couldn’t 
ask for more! Its clean, well laid out and every little detail 
has been thought out carefully. The support on house DIY 
is great for people moving into their first home with plenty 
of simplelifehome youtube videos! Windows are cleaned!! 
Communication between the staff at simple life homes is 
fast, if you ever have an issue with something they are 
quick to respond and deal with it for you. They 
have lovely event days for residents and great 
online competitions and promote simple 
life homes residents if you have a 
business. Honestly the best!’
Sasha Moore  
5 star review on  
Trust Pilot

‘Won’t be moving! Been a 
simple life tenant for 9 months 
now.... best landlord by far 
couldn’t ask for more.’ 
Jennifer Williams  
5 star review  
on Trust Pilot

‘The team were extremely 
helpful moving into our 
new home, made a stressful 
situation seem easier and made 
the experience more enjoyable’
Kirstin De Figueriedo

‘We LOVE our new home and 
couldn’t be more thankful to have 
been able to move in during this 
difficult time. Lovely walking into our 
new home also and finding a care 
package from yourselves - very nice 
touch. Plenty of informational emails 
and brochures provided.’ 
Abigail Hyslop

‘A stressful time  
made easy’
Stephen Kerry,  
Highfield Place

‘It’s been an absolute pleasure to deal with Simple 
Life. From our very first enquiry to becoming a tenant 
on their Dutton Fields site. Moving house is often 
stressful for the majority of us! It was reassuring to 
know that the Simple Life Team were on hand to 
answer the many questions we had. The property 
is absolutely beautiful and extremely well 
presented. Thank you to the Simple Life 
Team, you’ve been fantastic in every 
way.’ 5* Highly Recommended’
Keith Jones,  
5 star review on Trust Pilot

‘Very good experiences as a tenant: from a very 
beginning during the application process to living in 
one of their houses. Good cooperation: phone calls are 
answered and you are being listened. A good quality 
house which makes living in it as a very pleasant 
experience which is very important for a foreigner 
who needed to have found a new house in a 
new country. The company philosophy, 
ethos seem to represent very personal 
approach. I recommend that 
company as a trustful one.’ 
Aleksandra Marta 5 star 
review on Trust Pilot

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2021 Annual Customer Satisfaction Survey Results (July 20-June21)

Awards

ESG  REPORT2021

Move in survey

10 month survey

96% said the team made it easy to apply

96% said they are still happy with their 
home

87% said they were kept well-informed 
during the application process

89% said they are happy with the 
service provided

91% said they received all the information 
they required

79% said they felt they have been kept 
well-informed

89% said they found the process of 
moving in to their home straight forward

88% said the communal areas are well 
maintained

89% said the quality of the home met 
with their expectations

86% said they feel part of a community

96% said they would recommend 
Simple Life

93% said they would recommend 
Simple Life

All results are based on responses from neutral – strongly agree

A winning strategy (Sigma on behalf of The PRS REIT plc)

•  Property Week RESI Awards 
Landlord of the Year 2020
SHORTLISTED

•  Yorkshire Insider Property Awards 
Public Private Partnership 2020

  WINNER

• 

• 

• 

• 

• 

• 

• 

• 

 Yorkshire Insider Property Awards 
Large Development of the Year 2020
SHORTLISTED

 Insider Midlands Property Awards 
Large Development of the Year 2021 (Lea Hall Gardens)
SHORTLISTED

 Insider NW Residential Property Awards 
Residential Operator of the Year 2021
WINNER

 Property Week RESI Awards 2021 
Best Covid Response
SHORTLISTED winner to be announced

 Property Week RESI Awards 2021 
Health and Wellbeing Award
SHORTLISTED winner to be announced

 Property Week RESI Awards 2021 
Residential Company of the Decade (Sigma Capital) 
SHORTLISTED winner to be announced

 Property Week RESI Awards 2021 
PRS Deal of the Year (EQT and Sigma JV London Fund) 
SHORTLISTED winner to be announced

 UK Housing Awards 
The Neighbourhood Transformation Award (Equans, Sigma 
Capital and Sheffield Housing Company) 
SHORTLISTED winner to be announced

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75

 
 
 
Residents’ Newsletter 

The third edition of our ‘Simple Life’ Annual Resident Newspaper was 
delivered to all residents in June 2021. The publication gives residents 
a roundup of the previous 12 months, including events, competitions, 
campaigns, testimonials, charitable donations and school initiatives. It 
also informs residents of plans for the months ahead. 

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ESG  REPORT2021

Pets 

We understand that pets are important, loved 
and very much family members. Responding 
to our market research on the impact and the 
pet picture nationally we made significant 
adjustments to our policy on pets. There is much 
evidence to show the many benefits and positives 
of having pets, including wellbeing for residents, 
helping with loneliness, and particularly this past 
year, companionship during Lockdown. The key 
for us is achieving balance and respect for all 
members of our communities, given the possible 
increased noise and inconvenience for neighbours 
and maintenance needs.

Key facts are:

•  Pets stay free of charge with Simple Life

• 

• 

• 

• 

 Permission is required to maintain balanced % 
of pets in communities

 Residents complete a pet application form to 
ensure we are aware of pets present

 % allowance of pets per community is in line 
with % of households with pets across the UK

 % is monitored to ensure communities support 
and respect both pet and non-pet owners 

We have engaged with Battersea Cats and Dogs 
Charity to provide invaluable guidelines and 
information for our residents. Pets have been 
keen and active members of our communities this 
year, featuring in selfie competitions, enjoying an 
ice cream, and simply looking cute! 

P

e

t

s

c

h

f

r

S
i

a

e

r

e

s

t

a

m

g

e

p

l
e

o

y

f 

w

i
t

h

L

if

e

78 ESG  REPORT2021

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ESG  REPORT2021

My Simple Life Mobile App 

Having reviewed a number of off-the-shelf 
portal options, due to our scale and needs, last 
year we embarked on building our very own 
resident mobile app. We are delighted to have 
launched our new ‘My Simple Life’ mobile app 
to all residents in August 2021, with a very large 
number of residents subscribing and using the 
app right away. The app is available on Google 
and Apple app stores.

The app is designed to make residents’ lives that 
bit easier and acts as a one stop shop for all their 
needs, including:

• 

• 

• 

• 

• 

 Accessing all important documents such as 
their tenancy agreement, inventory, EPC, Gas 
and EICR certificates
 All the information they need about their 
home and how to work their appliances, 
including a manuals section
 Ability to view their statement and make any 
overdue payments via the app
 Access to a closed forum, allowing residents 
to get to know their neighbours on their 
development
 Ability to report maintenance by accessing 
FixFlo via the app

•  Exclusive affiliate offers and discounts
•  Latest news
• 
• 

Information about their area
 Information about their property including 
floorplans and measurements

•  Ability to leave feedback for the team

The Simple Life Chat - Podcasts 

We want to readdress the balance in the way 
renting is perceived. The new Simple Life Chat 
podcast brings discussions between experts and 
residents to showcase what a positive experience 
it can be. From the homes themselves, the 
communities they create and any topics that are 
important to our renters.

The podcast was launched in June 2021, featuring 
radio presenter and journalist, Jen Thomas as our 
host. Episodes so far have included: interviews 
with various people at Simple Life, what their 
roles are and what Simple Life means to them; 
interviews with real residents, looking at their 

reasons for renting and their rental experiences; 
and interviews with experts in mindset and 
mental resilience (including one expert Simple 
Life resident), which discusses the stresses of 
moving home and every day tips on how to cope 
with everything life brings.

We’re aiming to produce 6 episodes per year. 
Future episodes will include discussions around 
the benefits of BTR, how can we aim to have more 
sustainable lifestyles, including a focus on Simple 
Life’s green initiatives, the importance of pets, 
building businesses from home and the influence 
of reviews and ratings. Wherever possible, we will 
be including various guests including partners, 
suppliers and residents.

MY OFFERS

MY STATEMENT

MAINTENANCE

MY AREA

Website 

We aim to ensure all can access our homes and 
to support this we have updated our Simple Life 
regional website to be WCAG A-rated for the 
visually impaired. The Simple Life London website is 
also being updated in order to achieve this badge.

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OUR RESPONSIBILTY  
TO GOVERNANCE 

Health and Safety 

In order to maintain high standards of health 
and safety for those working on our sites, we 
commission monthly checks by independent 
project monitoring surveyors to ensure that all 
potential risks are identified and mitigated. These 
checks supplement those undertaken by our 
house building and construction development 
partners. Outputs from these reviews are reported 
to the Board immediately in the event of an 
incident and on a quarterly basis in the event of a 
nil return. We are pleased to announce that there 
have been no reportable incidents in the year.

Equality 

Sigma is committed to creating and sustaining a 
positive and inclusive working environment for 
all of our employees. Our aim is to ensure that 
all employees are equally valued and respected 
and that our organisation is representative of 
all members of society. We define diversity 
as valuing everyone as an individual and this 
is reflected within our values and behaviours 
and our leadership habits which provide 
a collaborative and supportive working 
environment for all employees. A key part of this 
is that equality of opportunity is a core value 
and our goal is to ensure that the best person 
for any role has the opportunity to apply for, be 
appointed to and excel in it.

Our Team 

We are a dedicated and growing team currently 
based in Edinburgh, Manchester and London, 
committed to delivering high quality, professionally 
managed rental homes where people and 
communities can thrive. 

Jan 
2019

Jan 
2020

Jan 
2021

July 
2021

No. of Employees

32

37

43

46

% Male

63%

59%

53%

54%

% Female

37%

41%

47%

46%

Commitment to equality, diversity  
and inclusion

The Board considers that all stakeholders stand 
to benefit when diversity of thoughts, ideas and 
ways of working from individuals with different 
backgrounds, experiences and identities are 
embraced. To this end, the Board is focused on 
the following:

• 

• 

• 

• 

• 

• 

 Creation of an environment in which individual 
differences and the contribution of all team 
members are recognised and valued;

 Not tolerating any form of unacceptable 
behaviour, harassment, discrimination, bullying 
(including cyber bullying) or victimisation in 
any area of employment or in the provision of 
our services to our customers;

 Encourage anyone who feels they have been 
subject to or witnessed discrimination to raise 
their concerns in an appropriate forum and 
provide appropriate forums and pathways for 
such concerns to be raised;

 Make every person aware of their personal 
responsibility for implementing and promoting 
equal opportunities in their day to day dealings 
with people and encourage employees to treat 
everyone with dignity and respect;

 Regularly review all our employment practices, 
policies and procedures to ensure compliance 
with the requirements of this statement;

 To monitor the effectiveness of our 
commitment to diversity and inclusion, and 
the supporting policies and procedures at 
least annually.

ESG  REPORT2021

The Board of Directors has overall responsibility 
for ensuring that we operate within a framework of 
equality of opportunity. Senior management have 
overall management responsibility, delegated to all 
managers throughout the organisation.

All employees have a duty to support and uphold 
the principles of our commitment to equality, 
diversity and inclusion, and the supporting policies 
and procedures.

As part of a wider review, the Directors have again 
assessed whether they have both the breadth and 
depth of skills and experience to fulfil their roles. 
Full biographical details of the directors and their 
skills and experience can be found at https://www.
sigmacapital.co.uk/about/ and https://www.
theprsreit.com/company/board-of-directors/ 

The Directors who have been appointed to the 
Company have been chosen because of the range 
of skills and experience they offer and which are 
appropriate for the strategy and objectives for the 
Company. The Nominations Committee assists the 
Board in determining the composition and make-
up of the Board. It is responsible for periodically 
evaluating the balance of skills, experience, 
independence and knowledge of the Board.

The Board recognises the value of broad 
experiences and diversity within its membership 
and enhancing this aspect will form future 
recruitment consideration. At a senior 
management level recent female appointments 
to the PRS REIT Board of Non-executive Director, 
PRS REIT Head of Finance, ESG Director, 
Marketing Director and Group Financial Planning 
& Treasury Manager, reflect the policy outlined 
above. 

PRS REIT Board Appointment - 
Geeta Nanda, OBE 

We were delighted to welcome Geeta Nanda, 
OBE, to the PRS REIT Board team, this year, 
bringing with her over 25 years of experience and 
knowledge of the property sector. She is currently 
Chief Executive Officer of Metropolitan Thames 
Valley Housing Association. She is responsible for 
the management of 60,000 homes with 100,000 
residents, and an ongoing new-build programme. 
She also has Private Rented Sector (“PRS”) 
experience, having established ‘Fizzy Living’, 
the PRS subsidiary of Thames Valley Housing 
Association in 2012. 

Geeta is an Advisory Board member of Cities 
Restart, the body helping cities to restart during 
and after COVID-19, a Board member of The 
National Housing Federation, the industry body 
representing housing providers, and Vice Chair and 
Chair-elect of G15, the group of London’s largest 
housing associations. 

Previously, she was a Non-executive Director of 
McCarthy & Stone plc, the retirement communities’ 
developer, a Non-executive Director of The St 
Mungo Community Housing Association, the 
homeless charity, and Vice Chair of SCOPE, the 
disability charity. Geeta was awarded an OBE in 
2013 for services to social housing.

The Company encourages continuing education 
of its directors, officers and employees where 
appropriate in order to ensure that they have 
the necessary skills and knowledge to meet their 
respective obligations to the Company. This 
includes supporting personnel through external 
examination and qualification programmes ranging 
from ACCA to Company Secretarial to Association 
of Corporate Treasurers.

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Remembering Our Friend  
& Colleague, Ron

Being a team is very important to us, and as a 
team we welcome and say goodbye to members 
from time to time. Like so many we have been hit 
by loss over the Covid pandemic. Ron Dawson 
was a hugely respected and valued member of 
our team, and his loss, in December 2020, will 
be felt in many areas for a long time. He meant 
so much to us as individuals, to the company 
and to all those fortunate enough to have known 
and had contact with Ron, including family, 
friends, colleagues and the wider community. 
His contribution and passion for community, 
making a positive difference to the lives of others, 
was evident in all he did. In order for Ron to be 
ever present in Sigma’s ongoing ESG plans and 
charitable donations, our annual contributions 
to local schools will now be known as the ‘Ron 
Dawson Donation’. The first project in Ron’s 
memory will be our planned Wellness Roadshow, 
for schools and our residents, later this autumn.

Duncan Sutherland, Chairman, remembers:

“

I met Ron in the mid 1980’s just 
after the Toxteth riots as we set 

about a visionary strategy for Liverpool City 
Centre. Ron immediately struck me with his 
deep-rooted concern for the future of the city 
he loved alongside his core values of helping 
communities and those in the city affected 
by economic hardship. This was to define our 
relationship for over 30 years.

ESG  REPORT2021

Later we joined forces to manage 100 acres of 
City Council Estate on London Road. It was a 
tribute to Ron that this was achieved against 
a backdrop of turbulent times for the city. But 
politicians and community leaders of all sides 
and beliefs, backed Ron and respected him 
which gave testament to the success of this 
project – at no little cost to him personally.

Over the next few years we worked together 
in Coventry and Edinburgh after Ron moved 
to Bovis to lead their regeneration company. 
In that move he was ahead of the game 
nationally stamping his values, his fairness 
in dealing with people and his absolute 
prioritisation for people in communities that 
were suffering. ESG before ESG became 
mainstream.

With the birth of Inpartnership in 2000 Ron 
was the first person to approach us with a 
project in Salford. He felt that our values as 
a company and as people matched his for 
the regeneration of Higher Broughton. The 
partnership with Ron at Bovis started a 20 
year close relationship with him becoming a 
core part of the team at Inpartnership and 
latterly, Sigma.

He brought us wise counsel, not just on the 
politics of local government but also strongly 
expounded his values into all the organisations 
he worked with of fairness, community and 
doing what we could for disadvantaged 
people.

We will miss him greatly – his ability to laugh 
at himself, his complete mastery of accents, 
his support and his respect for others. I 
will miss his friendship, his humour and his 
wisdom. It is difficult to imagine him not 
being around but he will remain strong in our 
memories as we go forward, personally and as 
a company, through the challenges ahead.”

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ESG  REPORT2021

and the more, the better. We both concluded 
there were other places to do this and so we 
both moved on. By then, we had become 
friends - meeting occasionally and catching 
up when we had both time.

In late 2017, when Park Palace Ponies couldn’t 
close as planned, and we needed Pony 
Sponsors to help us remain open, I rang Ron. 
“I’ll ask and see what I can do” he said. In that 
moment I knew that he understood and got it. 
Why wouldn’t he: for Ron a pony riding school 
for young kids in a Victorian theatre in L8 was 
an obvious thing to do. And so he spoke to 
people in Sigma, and he and Vicky visited, and 
we had a pony sponsor. 

Palace Ponies .... but it is about horses. As 
his Chair, over thirty years back, I (along with 
others) had to review and agree the Council’s 
bids for the environmental strand of the 
Government’s Urban Programme. Amongst 
the schemes that Ron had submitted was 
an improvement scheme for a cluster of 
woodlands adjacent to the M57 in Knowsley. 
I picked it out and gave him a very hard time 
about it saying it wasn’t even in Liverpool. 
He said (robustly) that it mattered. I was 
sceptical but let it through. Over thirty years 
later, I ride my horse Miranda passed those 
woodlands most days, and when I do, I think 
of Ron. Buzzards fly overhead. He was correct 
about that one ... and so very much more 

Fast forward to now. As I write this I have tears 
in my eyes. I miss his wit, his mimicry, and his 
incisive mind. And I miss his ‘can do’ approach 
to the world. 
So here’s a last thought and it isn’t about Park 

Our bits of the world are so much better for 
Ron Dawson’s time spent in it.

‘Sometimes it is not about the journey or the destination, but about the people you 
meet along the way’ (Nishan Panwar) and it is true to say Ron was definitely part of all our 
journeys and has left lasting memories and lessons.”

Close colleague and friend, Matt Townson, 
Development Director adds,

“

Working with Ron was a pleasure. 
His experience, knowledge 

and professionalism supported numerous 
decisions and frequently clarified uncertainty, 
while his calm balanced approach naturally 
drew people to him and he became, 
unofficially but willingly, a trusted mentor to 
many in the office. As an advocate of society 
he focussed on the ability of the industry to 
provide social benefit and enhancement to the 
wider community for which the development 
served, a policy that remains engrained in 
the heart of Sigma today, and to that end is a 
fitting legacy.”

Jason Berry, Regional MD remembers Ron as 

“
“
“

a pure gent who loved banter. It 
was fascinating to see the strength 

and genuine nature of his relationship with 
senior colleagues”.

Rob Sumner, Residential Investment Director recalls,  

a colleague and friend - we came 
from diametrically opposed 
viewpoints but we got on well because 
we both shared the belief of the value of 
regeneration and our approach to the creation 
of functional, happy communities.”

Vicky Hurcomb, Director of Marketing, who 
worked closely with Ron on ESG and community 
engagement says: What can I say about Ron?

He always put a smile on your 
face with his witty impressions 
and accents! He could spend all day long 
educating you on the ins and outs of 
Liverpool, he even earned the title of ‘Mr 
Liverpool’ in the Sigma Manchester office. 
He became a renowned part of the Sigma 
initiation for new staff – giving the mandatory 
‘Ron’s Tours’ within your first fortnight – taking 
you around lots of sites, giving you a company 

download, and it didn’t take long for him to 
work us all out! I worked closely with Ron 
on the community work we did, to which he 
was admirably passionate and about which 
he cared so much. I will always miss my long 
chats with Ron, and the days we put the world 
to rights.”

Luke Lightfoot, Regional Director of Asset 
Management, fondly recalls: 

“

I think all colleagues who have been 
with Sigma for more than 2 years 

can remember Ron’s Magical site tours - new 
starters initiation, where nervous in a new 
role, a few days in and keen to show your 
professionalism, you met Ron at his home 
in Bolton, ‘just after the traffic has cleared’ 
(about 9:30) and off you went. Ron would 
scope you out in the first 30 minutes, kind 
of like a mini interview, to ensure you were a 
‘good addition’ for the Sigma Team then you 
are good to go and he would open up. Out 
would come the various accents, quick wit and 
unbelievable background knowledge of Sigma. 
‘Bad’ driving and many stops at Greggs later 
the day has gone….What a character and is 
sincerely missed!”

Ron’s commitment to the wider community, 
reflecting the true values of this company, is aptly 
summed up by Keith Hackett, from Park Palace 
Ponies, Liverpool. 

“

Ron and I met first, in 1987, when 
Ron worked for Liverpool City 

Council and I was a nearly elected councillor. 
His job at the time was leading a capital-
funded design group focussed on recreational 
and environmental projects and I was his 
Chair. Ron’s attitude and abilities shone out. 
So he became key to us driving structural 
changes through the local authority. But unlike 
some (maybe most), Ron was motivated by 
a genuine passion to do things well and for 
the shared good, rather than for personal 
prospects. So, he’d take risks and think 
differently. In short, Ron wanted to do stuff, 

88 ESG  REPORT2021

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ESG  REPORT2021
ESG  REPORT2021

Governance & Compliance

The Group is subject to statutory reporting 
requirements. The Board has a balanced range 
of complementary skills and experience, with 
independent non-executive directors who provide 
oversight, and challenge decisions and policies 
as they see fit. The Board believe in robust and 
effective corporate governance structures and 
are committed to maintaining high standards and 
applying the principles of best practice.

Statement accordingly. An independent 
consultant with governance experience within 
a FTSE100 company was engaged to assist the 
Board in this regard.

The Board considers that the Company continues 
to comply with the QCA Code in all respects 
but following the review has made a number of 
changes to enhance disclosure and transparency 
of its operations in line with the spirit of the QCA 
code. These areas include the following:

The Board has adopted the Quoted Companies 
Alliance (QCA) Corporate Governance Code 
which requires companies which follow those 
rules to adopt and comply with a recognised 
corporate governance code. As part of the 
appointment of Ian Sutcliffe as Chairman, the 
Board of Directors reviewed the Company’s 
performance against the QCA guidelines 
and updated Sigma’s Corporate Governance 

• 

• 

• 

 Clarifying principles for the appointment, 
service and independence of Directors on 
appointment and during their tenure

 Appointment of a Senior Independent Non-
Executive Director

 Additional disclosure around the decision-
making of the Remuneration Committee

• 

Inclusion of an Audit Committee report

• 

 Revised policies have been developed and 
there is a timetable in place for consultation 
before implementation of more up to date 
policies in respect of the following:

- Anti-bribery and Corruption Policy
- Remuneration Policy

Consistent with the QCA code, the various policies 
and procedures are subject to continuous review 
and updating by the Board of Directors.

Finally, we are delighted to share 
news of our move to be a part of 
PineBridge Investments Group as 
we embark on the next stage of our 
company’s development. Following 
the acquisition by PineBridge, 
we are no longer listed but plan 
to maintain high standards of 
corporate governance. We look 
forward to sharing developments 
and ambitions with all stakeholders 
as we move forward.

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ESG  REPORT2021

Future Ambitions 

Going forward we have lots of plans to boost 
and encourage environmental impact:

• 

• 

 Retrofitting Electric Vehicle charging points 
on our older properties

 Looking into water butt installation in back 
gardens

• 

Investigate the possibility of local milk delivery

• 

• 

 Reviewing what is permitted in terms of 
planting in gardens

 Research the provision of fitness opportunities 
within communities, cycle routes, mile run, 
Padel courts.

Close and proactive engagement with our 
communities is important to us at Sigma and 
Simple Life, and we are excited to build upon 
our work to date, and develop our plans for the 
year ahead. These plans include:

• 

 Growing partnerships with charities, local 
businesses and clubs, and our building 
partners.

•  A Woodland Project

• 

 Growth of volunteering opportunities with 
local foodbanks and charities

•  Literacy & Book Bus project;

• 

 Enhanced School & Community Wellbeing 
Roadshow to include local businesses and 
clubs; teaming with residents to create 
partnership projects;

•  Net Zero home project with building partners.

•  Enhanced Biodiversity planting schemes

92 ESG  REPORT2021
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93

 
EDINBURGH
18 Alva Street
Edinburgh EH2 4QG

0333 999 9926
www.sigmacapital.co.uk

MANCHESTER 
Floor 3, 1 St Ann Street
Manchester M2 7LR

LONDON POSTAL ADDRESS ONLY 
8 Harley Place,  
London W1G 8QE

@SigmaCapitalLtd

Sigma Capital Group Limited

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