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Sistema

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FY2003 Annual Report · Sistema
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ANNUAL REPORT
2003

Contents

1 Message from the Executive Chairman | p. 5

2 Message from the President | p. 7

3 Corporate Structure | p. 9

4 Strategy | p. 15

5 Corporate Governance | p. 19

6 Corporate Social Responsibility | p. 25

7 2003 Results | р. 33

8 Independent Auditor's report

& consolidated financial statements | р. 91

9 Management Discussion and Analysis | р. 143

10 Contact Information | р. 180

In  the  present  Annual  Report,  except  when  the  context  implies  a  different  interpretation,  terms  "Sistema",  "Sistema,
Group of Companies", "we", "us", "our" and other similar terms apply to consolidated business of Sistema and its sub(cid:1)
sidiaries. 
Some  statements  made  in  this  Annual  Report  may  be  related  to  forecasts  and  projections  concerning  forthcoming
events, based on assumptions and estimates of Sistema's Executive Directors. Such words, as "expected", "believed",
"estimated", "intended", "will be", "could be" or any other similar ones reflect those estimates and forecasts. Those state(cid:1)
ments  reflect  a  true  position  taken  by  the  Company.  Considering  possible  risks  and  unforeseeable  circumstances,
including changes in the overall business environment, changes in the currency and stock markets, and so on, we wish

1.

Message
from the Executive
Chairman

6

Message from the Executive Chairman SISTEMA ANNUAL REPORT 2003 

Dear Colleagues,

past ten years. We grew together with the market. We tried to grow and

S istema, just as the rest of the Russian business, has come a long way in the

learning to understand and meet demands of the global market. As I look back at

technologically complex industries, building relations with partners, and

outpace the market. All these years, we have been developing business in

2003, an anniversary year for the Company, I could probably say I am satisfied with

what we have achieved. However, business never stops and always moves forward.

We are operating in a market which is looking increasingly attractive today to

investors from around the world, who are keen to get local exposure. Compared to

foreign investors, we have a big advantage, since we are already here and have good

knowledge  of  this  part  of  the  globe.  Our  Corporation  is  one  of  a  very  few  busi(cid:1)

nesses in Russia that have grown by developing intellectual products and services,

rather than by exporting natural resources. Now, in order to take advantage of our

strengths,  we  should  make  ourselves  equally  at  home  in  the  global  market;  we

should learn and apply its rules and standards, effectively becoming a world(cid:1)league

player.  This  is  particularly  important  to  those  who  do  not  intend  to  keep  their

business restricted by its present boundaries, nor who can afford to do so for fear

of losing to competition. 

Ideas(cid:1)driven industry is still in its infancy. I am certain that this decade will see

a booming growth for service industries in Russia, and they of all industries will

become guidelines for investors. Growing competition calls for innovations. One

needs  them  to  stay  in  the  race  and  beat  the  competition.  Our  nation  needs  a

knowledge(cid:1)based economy and a society open to innovations. Acting on this con(cid:1)

viction,  we  are  building  our  strategy  and  setting  our  priorities,  and  developing

business in the interests of society has always been our top priority. We are work(cid:1)

ing for the future, investing in innovation infrastructure, technological leadership,

and building intellectual elite for the nation.

The  world  is  changing  at  a  tremendously  fast  and  ever  accelerating  pace.  We

know it too well that, having come a certain way, we are approaching a new begin(cid:1)

ning. Every step forward broadens our horizons, enables us to assess the situation

and our capabilities, and to do something no one else has ever done before. This is

our destiny and our hope for the future.

I would like to extend my gratitude to all shareholders, managers, employees,

partners, and friends of Sistema for their understanding and contribution to our

common  success  and  for  staying  this  course  with  us.  This  road  has  never  been

straight, not has it been a smooth one, but it is carrying us forward, and it is our

conscious choice. We are doing what needs to be done for the nation and millions

of our customers, for whom and together with whom we are discovering a world

full of new opportunities and ideas.

VLADIMIR YEVTUSHENKOV,
Executive Chairman, Sistema

2.

Message
from the President

8

Message from the President

SISTEMA ANNUAL REPORT 2003 

Dear Shareholders, Partners and Colleagues, 

the main challenges Sistema is facing today. Among them are, above

W e worked energetically and consistently throughout 2003 to address

ance for the year demonstrate that the Company has made a major breakthrough

all, improving our business efficiency and building a balanced port(cid:1)

folio of operating companies. Our financial and operating perform(cid:1)

and reached a qualitatively new level in its development. This applies both to busi(cid:1)

ness operations and portfolio management per se and to our activities in the cap(cid:1)

ital markets. 

We have further bolstered our position in the key service industries. We have

achieved this by closing several successful M&A deals, selling our oil assets, active(cid:1)

ly  restructuring  our  business  units  and  reshuffling  our  top  management.

Revitalization  of  management  teams  at  CSC,  MGTS,  Sistema  Telecom,  MTS,  and

Sistema Mass(cid:1)Media has provided a strong boost for a more dynamic development

in those companies, every one of which has now come to a critical and decisive

point in its history.

The  sale  of  oil  production  assets  has  enabled  Sistema  to  focus  fully  on  non(cid:1)

resource  industries,  provided  another  example  of  successful  implementation  of

project  exit  strategy,  and  given  the  Company  an  opportunity  to  raise  additional

funds for developing its core businesses.

Although our key performance indicators are still dominated by telecommuni(cid:1)

cations, the year 2003 also saw the beginning of a strong growth in other segments,

particularly, in electronics and insurance, that have shown strong dynamics.

This year of our 10th anniversary was also a milestone year for Sistema in terms

of  its  presence  in  capital  markets,  where  we  took  a  number  of  significant  new

steps. In February, we issued Credit Line Notes (CLN) in the amount of $100mn, in

April we became the first Russian holding company to trespass our national bor(cid:1)

ders and tap into the global capital markets by placing a $350mn Eurobond issue.

In January 2004, we placed another successful Eurobond issue in the amount of

$350mn, which allowed us to restructure much of our short(cid:1)term debt. In so doing,

we have employed almost the entire inventory of debt instruments, while contin(cid:1)

uing to improve our corporate governance and information disclosure practices,

getting a credit rating upgrade, and becoming recognized by Euromoney magazine

as the “Best Corporate Borrower in Eastern Europe.”

Thanks  to  steady  organic  growth  across  all  business  units,  new  acquisitions

and MTS consolidation, in 2003 Sistema’s revenues grew by 323%, EBITDA rose

by 387%, while aggregate consolidated assets and equity grew by 192%, and 66%,

respectively. Looking at these figures, we believe that in 2003 we built a solid foun(cid:1)

dation for further growth.

YEVGENY NOVITSKY,
President, Sistema

3.

CORPORATE
STRUCTURE

OTHER PROJECTS
& COMPANIES 

Helicopter manufacturing

■■

Kamov Holding

Pharmaceutical industry
■■ Medical Technologies Holding Company

(MTH)

Innovation venture
project management
Sistema Venture

■■

Sports facilities management
■■ Olympic System

Medical services
■■ Medsi Holding

Truck assembly

■■

VTS(cid:1)Zelenograd

Securities trading,
real estate investments

■■

Ecu(cid:1)Gest & subsidiaries

Managing company

■■

Sistema Investments  

Leasing

■■

Invest(cid:1)Svyaz(cid:1)Holding

Pension fund 

■■

Sistema Non(cid:1)State Pension Fund

Charity

■■

Sistema Charity Fund

TOURISM
& FOREIGN
ASSETS

SISTEMA INTERNATIONAL
INVESTMENT GROUP

■■

Travel services
Intourist
& subsidiaries 

Intourist Saint(cid:1)Petersburg
Intourist Samara
Intourist Nakhodka
Intouravtoservice
Intourist Vladivostok
Intourist Petrozavodsk
Intourist Omsk
Intourist Sakhalin

46 companies in Russia & abroad,
including:
–
–
–
–
–
–
–
–
Ten Viaggi (Italy)
Intourist Japan (Japan)
Intourist Warsaw (Poland)
Intours Corporation (Canada)
Fram Resource (Sweden)

■■

■■

■■

■■

■■

Hotel services

■■

Intourist Hotel Group

RADIO ENGINEERING

RTI(cid:1)SISTEMY CONCERN

Radio Engineering

■■

RTI 

■■ NIIDAR Research

& Production Complex 
RTI(cid:1)Radio 

■■

■■

Instrument Building
STZ (Saransk)
Radio Tesla Sistema 

■■

Infotelecommunication systems

■■

Vimpel(cid:1)S

■■ Okta(cid:1)Systems (Republic of Belarus)

MASS(cid:1)MEDIA

SISTEMA MASS MEDIA 
Printed & Electronic Mass(cid:1)Media

■■

Literaturnaya Gazeta

■■ Metro Newpaper

■■

■■

■■

■■

Rossiya  Public Newspaper
Rosbalt News Agency
Radio Centre Concern
Kosmos TV

Advertising

■■

■■

■■

Maxima Communications Group
TV Project
Metroreklama Group

Press Distribution
■■ Nasha Pressa Group

Multimedia Services

■■

Sistema Multimedia

Obligatory medical insurance

■■

SK Rosno(cid:1)MS 

Reinsurance

■■

PK Rosno(cid:1)Center 

Medical services

■■

American Hospital Group

REAL ESTATE

SISTEMA HALS

Construction
& Real Estate Management

■■

City Hals 

■■ Hals(cid:1)Management 
■■ MosDachTrest 

■■

Sistema(cid:1)Hals North(cid:1)West

■■ Organizator

Project Management

■■

■■

■■

■■

■■

Kuntsevo(cid:1)Invest 
Landschaft 
Sistema(cid:1)Temp 
Beijing(cid:1)Invest
Corona Intourist Hotel

RETAIL TRADE

DETSKY MIR GROUP OF COMPANIES

Retail trade
■■ Detsky Mir Center

Branches:
–  Detsky Mir(cid:1)Golyanovo
–  Detsky Mir(cid:1)MEGA
–  Detsky Mir(cid:1)Tambov 
Bauland

■■

Retail trade,
retail property management
■■ Detsky Mir
■■ Detsky Mir(cid:1)Orel 
■■ Dom Igrushki

Warehousing
■■ DM(cid:1)Baza 

Wholesale trade

■■ Noekoeln

FINANCE
■■ Moscow Bank

for Reconstruction
& Development (MBRD)
East(cid:1)West United Bank

■■

TELECOMMUNICATIONS

SISTEMA TELECOM

Wireless telecommunication
GSM 900/1800 Standard
■■ MTS and subsidiaries
CDMA 2000 Standard

■■

SKY LINK
– 
–  MCC

P(cid:1)Com 

Fixed(cid:1)line telecommunications
Incumbent operators
■■ MGTS 
CLEC operators under Comstar United
TeleSystems Brand(cid:2)Name
– 
Comstar
–  MTU(cid:1)Inform
Telmos
– 

Telematics
■■ MTS(cid:1)P 

Internet & Data Transfer
■■ MTU(cid:1)Intel

■■

Golden Line

Trunking

■■

■■

Center(cid:1)Telco
AMT

Traffic transit
■■ MTT

Infrastructure
■■ Metro(cid:1)Telecom

Engineering
■■ NTP Intellect(cid:1)Telecom 

ELECTRONICS

CSC

Info(cid:1)communication systems

■■

STROM telecom Group of Companies
– 
– 
– 

Iskratel (Novosibirsk)
Tesla Tech (Prague)
BS Telecom (Sarajevo)

■■ Mediatel

Microelectronics
■■ NIIME and Mikron 
VZPP(cid:1)Mikron 

■■

Industrial &
Consumer Electronics

■■

■■

■■

■■

■■

Sitronics 
Elaks 
Elion 
NIITM 
Kontsel  

INSURANCE
All Insurance Products

■■

ROSNO
Subsidiaries & offices
in all regions
of the Russian Federation

Board of Directors

Vladimir YEVTUSHENKOV,

Executive Chairman of SISTEMA

Dmitry ZUBOV

Deputy Executive Chairman of SISTEMA

Vyacheslav KOPIEV,

Deputy Executive Chairman of SISTEMA

Yevgeny NOVITSKY,

President of SISTEMA

Arkady VOLSKY,

President of the Russian Union of Industrialists
and Entrepreneurs (Employers)

Alexander GONCHARUK,

General Director of CSC

Sergei DROZDOV,

First Vice(cid:2)President of SISTEMA,
Head of Property Affairs

Stanislav YEMELYANOV,

Full Member of the Russian Academy Of Sciences, Scientific
Director of the Institute of System Analysis of the Russian
Academy of Sciences, Deputy Academic Secretary
of the Department of Information Technologies
and Computer Systems of the Russian Academy of Sciences

Mechislav KLIMOVICH,

Member of the Board of Directors of SISTEMA

Yevgeny KURGIN,

Member of the Board of Directors of SISTEMA

Vladimir LAGUTIN,

General Director of SISTEMA TELECOM

Alexander LEIVIMAN,

General Director of SISTEMА MASS(cid:2)MEDIA

Nikolay MIKHAILOV,

Member of the Board of Directors of SISTEMA

Executives

Yevgeny NOVITSKY,

President of SISTEMA

Alexey BUYANOV,

First Vice(cid:2)President of SISTEMA,
Head of Finance and Investments

Levan VASADZE,

First Vice(cid:2)President of SISTEMA,
Head of Strategy and Development

Sergei DROZDOV,

First Vice(cid:2)President of SISTEMA,
Head of Property Affairs

Andrei LAPSHOV,

Acting Senior Vice(cid:2)President of SISTEMA,
Head of External Communications

Vyacheslav INOZEMTSEV,

Head of Internal Audit
and Compliance, SISTEMA

Vasily PLATOSHIN,

Chief Accountant of SISTEMA

4.

STRATEGY

16

Strategy

SISTEMA ANNUAL REPORT 2003 

leaders,  achieve  long(cid:1)term  growth  of  shareholder’s  equity,  and  develop

S istema’s strategy is designed to create companies and turn them into market

its business responsibly in the interests of society. The Corporation sets

for itself strategic qualitative and quantitative objectives. 

QUALITATIVE OBJECTIVES:

— Business portfolio diversification;

— Ensuring steady cash flow from business operations;

— Financial stability;

— Capturing leading positions in key markets; and 

— Achieving high level of corporate governance and culture. 

CRITERIA BASE

In order to achieve diversification and determine a long(cid:1)term composition

of  its  business  portfolio,  in  2002  the  Corporation  adopted  a  Criteria  Base  for

business units aimed at their broad(cid:1)based consolidation. Criteria Base comprises

a set of criteria to be met by Sistema’s business units in the short(cid:1)term (2004)

and in the medium(cid:1)term perspective (till the end of 2006). 

STRATEGIC BUSINESS AREAS

The year 2003 was for Sistema’s companies the last year before the first “refe(cid:1)

rence  point”  of  the  criteria  base.  Following  a  comprehensive  analysis  of  its  per(cid:1)

formance results in 2003, the Corporation identified four strategic business areas–

telecommunications, insurance, electronics and real estate – and areas with a high

growth potential, namely retail trade in children’s goods and finance. Sistema

is  focusing  its  financial  and  managerial  resources  on  developing  these  business

areas to make sure they meet the following strategic objectives:

Telecommunications 

— Mobile communications: Insuring the best possible conditions for the growth

of MTS’ market capitalization; 

— Incumbent fixed(cid:1)line operators: Conducting an IPO for MGTS to raise funds
for  the  company’s  development,  network  upgrade  and  the  introduction  of  new
services. 

— Alternative  (CLEC)  fixed(cid:1)line  operators: Consolidation  of  the  assets  under

the single Comstar United Telesystems’ brand name;

— Internet  and  digital  services: Expanding  operations  in  the  country’s  regions

and conducting an IPO in the Russian market; 

— Geographic reach: Moscow and the Central Region with selective expansion into

Russia’s regions and other CIS and East European countries.

Insurance

Securing position of a leading insurance company in all insurance classes in Russia
and conducting an IPO for ROSNO before 2007 in cooperation with Allianz AG.

17

Strategy

SISTEMA ANNUAL REPORT 2003 

Telecommunications 

— Mobile communications: Insuring the best possible conditions for the growth

of MTS’ market capitalization; 

— Incumbent fixed(cid:1)line operators: Conducting an IPO for MGTS to raise funds
for  the  company’s  development,  network  upgrade  and  the  introduction  of  new
services. 

— Alternative  (CLEC)  fixed(cid:1)line  operators: Consolidation  of  the  assets  under

the single Comstar United Telesystems’ brand name;

— Internet  and  digital  services: Expanding  operations  in  the  country’s  regions

and conducting an IPO in the Russian market; 

— Geographic reach: Moscow and the Central Region with selective expansion into

Russia’s regions and other CIS and East European countries.

Securing position of a leading insurance company in all insurance classes in Russia
and conducting an IPO for ROSNO before 2007 in cooperation with Allianz AG.

Bolstering CSC’s positions as a leading Russian integrated circuit manufacturer, develo(cid:1)
ping Sitronics, an umbrella brand name for consumer electronics, and reinforcing
its leading positions in the Russian telecommunications equipment market; launching
an IPO on the Russian stock exchange.

Building up a development company to be a leader in the Russian market by putting
together and managing a diversified and balanced portfolio of assets consisting both
of short(cid:1)term speculative projects and long(cid:1)term lease projects

Insurance

Electronics

Real Estate

Retail Trade

Bolstering its leading position in the retail market for children’s goods.

Finance

Increasing market capitalization by building a strategic and financial partnership.

All remaining business units are left to do their own financing, cost(cid:1)cutting, and

search  for  strategic  investors.  Depending  on  their  results,  the  best  performers

could be given the status of strategic business units. 

In compliance with its strategy, Sistema is continuing an active search for oppor(cid:1)

tunities  in  entirely  new  industries,  mulling  participation  in  large  high(cid:1)return

businesses, developing promising venture projects, mostly in high(cid:1)tech industries

and innovations, and making short(cid:1)term highly profitable investments as well.

FINANCIAL STRATEGY

The Corporation’s financial strategy is based on the following key principles:

— Transparency

Sistema has been preparing consolidated audited US GAAP reports on an annu(cid:1)

al basis since 1997. In 2003, the Company switched to the semi(cid:1)annual reporting

format with auditors’ opinions, and makes public disclosure of information to the

investors’ community. Sistema’s other companies, including MTS and ROSNO, pre(cid:1)

pare IFRS financials as well.

— Best Use of Capital Markets

Sistema  actively  taps  into  international  capital  markets  to  finance  its  opera(cid:1)

tions, enabling it to optimize its finance structure. The Company steadily broadens

18

Strategy

SISTEMA ANNUAL REPORT 2003 

the geographic diversity of its international investor base and actively cooperates

with major rating agencies to maintain and improve its credit ratings.

— Consolidated Debt Management

Sistema pays much attention to its debt portfolio and its management, focusing,

in particular, on the size and currency of its borrowings, as well as on maturity

and  security.  The  Company  tightly  monitors  its  consolidated  debt  level.  Its  sub(cid:1)

sidiaries’  own  general  borrowing  plans  have  to  be  approved  by  the  Budget

Commission,  while  each  individual  borrowing  must  be  endorsed  by  the  Finance

and Investment Committee.

— Multipurpose Approach to Budgeting

Sistema  applies  a  “bottom(cid:1)up”  corporate  budgeting  approach.  Each  busi(cid:1)

ness unit prepares its annual budget which is then submitted for endorsement

by the Budget Commission. Besides, all investments to be made in accordance

with  business  plans  have  to  be  approved  by  the  Finance  and  Investment

Committee. The Company keeps close track of its business units’ performance

to gauge their compliance with the strategic objectives set by the Company.

In  2004(cid:1)2005,  the  Company  plans  to  introduce  an  automated  budgeting  sys(cid:1)

tem for all business units.

— Investment Project Financing Priorities

In drafting its investment plan, Sistema gives priority to strategic business units’

projects that can insure that the Criteria Base objectives are met in the fastest way

possible. As regards other business units, they are encouraged to self(cid:1)finance their

operations and search for strategic and financial investors.

5.

CORPORATE
GOVERNANCE

20

Corporate governance

SISTEMA ANNUAL REPORT 2003 

and international business partners and holds interest in publicly traded

S istema  actively  raises  funds  in  capital  markets,  cooperates  with  Russian

business and successful cooperation with investors and counterparties. The Cor(cid:1)

governance principles as a key factor for improving the efficiency of our

companies.  We  regard  transparency  and  compliance  with  corporate

poration follows quite closely both international recommendations of “best cor(cid:1)

porate governance” and rules of the Russian Code of Corporate Governance. 

In  2003,  Sistema  continued  efforts  to  improve  its  corporate  governance  and

information  disclosure  practice.  In  particular,  it  adopted  a  semiannual  US  GAAP

reporting format. International Advisory Council (IAC) was set up under its Board

of Directors. The Company established a Corporate Governance Committee, Investor

Relations Department, and an office of Corporate Secretary. We consistently inte(cid:1)

grate international and Russian standards into our business practice, and develop

corporate standards and procedures to improve corporate governance, and strive

to promote good corporate governance practice in our subsidiaries. According

to Standard & Poor’s, MTS (NYSE MBT), where we hold a controlling stake, has

the  highest  corporate  governance  rating  among  Russian  companies  (Corporate

Governance Rating 7+, July 2004).

We regard transparency and compliance with corporate

governance principles as a key factor for improving

the efficiency of our business and successful cooperation

with investors and counterparties.

MANAGEMENT STRUCTURE

The quality of corporate governance in a company depends, above all, on the

effective  functioning  of  its  Board  of  Directors.  Sistema’s  Board  of  Directors  is

empowered to approve development strategies for the Corporation and its busi(cid:1)

ness  units,  endorse  financial  and  business  plans,  the  Corporation’s  budget  and

organizational structure, terms of a contract with the President, appointment of

top managers. It decides on the sale or purchase of securities, develops manage(cid:1)

ment techniques and deals with other vital issues. The Board of Directors plays a

key role in enforcing the rights and safeguarding the interests of the Corporation’s

shareholders, investors, counterparties and other interested parties, and in ensur(cid:1)

ing  disclosure  of  information  about  the  Corporation’s  operations.  The  Board  of

Directors’  jurisdiction  is  set  out  in  the  Corporation’s  Articles  of  Association.

Decision(cid:1)making  process,  rights,  duties  and  responsibilities  of  the  Board  of

Directors’ members are defined in the Provision on Board of Directors and Rules.

The Board of Directors’ activities are carried out on a pre(cid:1)planned basis, with

meetings being held twice a month. Committees set up by the Board of Directors

21

Corporate governance

SISTEMA ANNUAL REPORT 2003 

conduct  preliminary  review  of  more  important  issues.  At  the  moment,  the

Company  has  three  up  and  running  committees,  namely  Development  Strategy

Committee,  Rewards  and  Appointments  Committee  and  Corporate  Governance

Committee.  Audit  Committee  is  planned  to  be  established  in  2004.  By  applying

advanced  organizational  techniques  and  methods  in  its  work,  the  Board  of

Directors can insure that its resolutions are drafted and adopted in the most effi(cid:1)

cient way. Presence of independent directors on the Board contributes to a greater

validity and credibility of the decisions taken by the Board of Directors. 

In  2003,  the  Board  of  Directors  established  International  Advisory  Council

(IAC),  comprising  independent  experts,  including  representatives  of  the  Russian

and international business community. Independent examinations and consulta(cid:1)

tions on key strategic issues provided by the IAC also help make decisions more

well(cid:1)grounded and efficient and go a long way in promoting international corpo(cid:1)

rate governance experience in the Company’s business practice.

Independent examinations and consultations on key strategic

issues help make decisions more well(cid:1)grounded and efficient

and go a long way in promoting international corporate

governance experience in the Company's business practice.

Russian and international standards place a lot of emphasis on the develop(cid:1)

ment  of  decision(cid:1)making  and  internal  control  procedures.  Sistema’s  Board  of

Directors drafted and approved documents establishing a methodological, regu(cid:1)

latory and legal basis for management decision(cid:1)making. Among more significant

documents are rules for long(cid:1)term and annual budgeting, financial planning and

financial  accounting;  incentivization  arrangements  for  employees  and  manage(cid:1)

ment; risk management provisions; and a set of corporate rules and methods

of  audit  procedures  for  the  Internal  Audit  and  Compliance  Department.

Enforcement of strict compliance with corporate behavior rules and procedures

established by law and adopted by the Company falls under the corporate secre(cid:1)

tary’s responsibility. 

President  of  Sistema  is  in  charge  of  the  Corporation’s  day(cid:1)to(cid:1)day  operations,

acting as its sole executive body. The President is appointed to, and dismissed from

his  office,  by  the  Corporation’s  Board  of  Directors,  to  which  he  reports.  Among

other  responsibilities,  the  President  submits  to  the  Board  of  Directors  quarterly

and  annual  reports  on  the  Corporation’s  performance  accompanied  by  his  own

comments and corresponding financial documents.

Annual Report for Sistema’s shareholders is prepared in strict conformity with

the  requirements  of  Directive  No. 17/ps  issued  by  the  Federal  Securities  Market

Commission of the Russian Federation. Apart from that, shareholders receive addi(cid:1)

tional information, as required by law. 

22

Corporate governance

SISTEMA ANNUAL REPORT 2003 

Sistema’s  Internal  Audit  and  Compliance  Department  (IACD)  oversees  the

Corporation’s financial and business activities, compliance with rules and regula(cid:1)

tions,  as  required  by  law,  Articles  of  Association  and  internal  documents.  IACD’s

Head is appointed and dismissed by the President’s order on the basis of a decision

taken by Sistema’s Board of Directors.

INFORMATION DISCLOSURE

As regards the level of information disclosure, Sistema is ranked as one of the

most transparent companies in the Russian Federation. The Corporation publish(cid:1)

es a vast amount of information about itself and its operations, announces most

important facts and events, develops communications with the investment com(cid:1)

munity and mass(cid:1)media and seeks to provide prompt and equal access to infor(cid:1)

mation which is subject to disclosure to all interested audiences. In 2002, Sistema

was  one  of  Russia’s  first  companies  to  disclose  the  structure  of  its  shareholders’

equity, even though the Corporation’s shares are not listed on the stock market,

since the controlling stake in Sistema is held by one individual and most of its 11

shareholders are the Company’s managers.

Sistema seeks to provide prompt and equal access to information

which is subject to disclosure to all interested audiences.

The  Corporation  employs  all  available  channels  to  disclose  information

about  its  business,  with  the  corporate  Web  site  (www.sistema.ru)  serving  as

the main channel of information disclosure. In 2003, the Corporation created

a new corporate Web(cid:1)page that offers more advanced functional and interac(cid:1)

tive  features.  The  site  contains  information  about  the  Corporation’s  history

and  development  strategy,  members  of  its  Board  of  Directors  and  managers,

asset  structure  and  key  companies.  It  regularly  posts  financial  results  and

business  news  on  both  Sistema  and  its  subsidiaries,  key  appointment

announcements, the Corporation’s involvement in high(cid:1)profile public events

and projects and other information. The Corporation places a lot of empha(cid:1)

sis on continued site development and strives to make sure that it takes into

consideration interests of all parties concerned in terms of content and user(cid:1)

friendliness. In 2003, the number of Sistema’s site visitors grew by more than

50%, with more than 1,000 Web users from many countries of the world visiting

the site every day.

Sistema  attaches  great  importance  to  developing  effective  communications

with  the  investment  community.  In  2003,  it  created  Investor  Relations

Department, which was charged with providing essential information about the

Corporation’s  financial  and  business  operations  to  investors,  creditors,  analysts,

financial media, and other interested parties.

23

Corporate governance

SISTEMA ANNUAL REPORT 2003 

Press  conferences  for  Russian  and  foreign  mass(cid:1)media,  teleconferences  for

investors  and  analysts,  and  presentations  for  investors  at  major  international

financial centers are all considered important information disclosure channels.

In 2003, the Corporation adopted the semiannual US GAAP reporting format.

Sistema has been preparing consolidated US GAAP financial accounts for six years,

and it has been regularly disclosing them to the investment community since 2003.

Consolidated statements are audited by an internationally recognized auditor.

At  present,  the  Corporation  is  preparing  a  White  Book  for  publication,  con(cid:1)

taining basic information about Sistema. The White Book, to be published every

year from now onwards, will provide information about the Corporation’s opera(cid:1)

tional goals and objectives, its structure and governing bodies, functions of its core

units, information about its core businesses and major companies, its mission and

development strategy, as well as main internal documents.

OBJECTIVES

Improving corporate governance is a key strategic task which Sistema sets for

itself. We consider that our duty is not only to improve corporate governance in

our own Corporation, but also to promote it among Russian businesses. In 2003,

Vladimir  Yevtushenkov,  Executive  Chairman  of  Sistema,  joined  the  National

Corporate Governance Council (NCGC). In 2004, Sistema joined and is now active(cid:1)

ly  supporting  initiatives  by  the  Russian  Institute  of  Directors  (RID),  a  nonprofit

partnership. The Corporation’s spokespeople participate in public debates and ini(cid:1)

tiatives related to corporate governance.

At  the  beginning  of  2004,  Sistema’s  Board  of  Directors  approved  an  action

plan, stipulating the creation of an internal Code of Corporate Behavior, which

is being drafted at the present moment. The Code is scheduled to be approved in

summer 2004, and the Corporation’s Articles of Association and internal docu(cid:1)

ments are to be brought in line with the approved Code by year’s end.

Improving corporate governance is a key strategic task

which Sistema sets itself.

The  Code  will  contain  obligations  in  the  area  of  corporate  relations,  to  be

assumed voluntarily in addition to those required by law. The Code is designed to

insure  that  rights  and  legitimate  interests  of  shareholders  and  other  interested

parties  are  met  in  the  Corporation’s  business  activities;  insure  transparency  of

information;  create  an  environment  of  openness,  trust  and  cooperation  in  rela(cid:1)

tionships  between  the  Corporation  and  its  shareholders,  managers,  investors,

employees, counterparties and other concerned parties.

The Code’s text will be posted on the corporate Web(cid:1)page, published as a brochure

and will be made available to all interested parties.

24

Corporate governance

SISTEMA ANNUAL REPORT 2003 

6.

CORPORATE
SOCIAL
RESPONSIBILITY

26

Corporate social responsibility

SISTEMA ANNUAL REPORT 2003 

ciple to  which  Sistema  has  always  been  anxious  to  adhere  most  fully.

R esponsible business development in society’s interests is a key prin(cid:1)

its activities, including the quality of its products and management decisions, ful(cid:1)

important role today requires a company to be responsible all aspects of

Development  of  society  in  which  business  is  playing  an  increasingly

fillment  of  obligations  to  its  customers,  partners,  and  employees,  socially  active

position and involvement in socially significant projects.

Our understanding of corporate citizenship and our main social programs are

based on technological leadership and aimed at creating a new quality of life.

Our main objective, as we see it, is to contribute to moving the Russian econo(cid:1)

my from a resource(cid:1)based to a service(cid:1)based model. Being aware that the strategic

competitive advantage of the Russian economy at the global level lies in services,

we recognize our responsibility for developing service industries and innovation

projects. We put all possible resources into such development programs, invest in

science and education, innovation infrastructure, promotion of new technologies

and personnel training.

Sistema  shares  international  principles  of  sustainable  development  and

corporate  social  responsibility  (CSR)  and  integrates  them  into  its  business

practices.  We  reaffirmed  our  adherence  to  these  principles  and  conscious

desire to meet society’s expectations in 2002, when we became one of the first

companies in Russia to sign the Global Compact of the United Nations (UN(cid:1)GC).

In  2003,  Sistema,  a  pioneer  in  the  Russian  market,  joined  the  World  Business

Council for Sustainable Development (WBCSD). As other WBCSD members, we

are  keen  to  maintain  a  high  level  of  transparency  and  responsibility  of  our

business, because each civilized corporation must measure its interests against

those of society. 

We understand the Corporation’s social responsibility as the primacy of social,

legal, ethical, and civil norms. We accept these principles and strive to follow them

in  our  business  practices  by  developing,  introducing  and  promoting  correspon(cid:1)

ding procedures, structures and processes. When we make decisions on key issues,

we  take  into  account  recommendations  of  our  International  Advisory  Council

(IAC), which comprises many renowned members of the business community. We

seek to improve our business practice and to give more consideration to socially

significant  aspects  of  our  activities  and  the  Company’s  responsibility  toward  all

interested parties. IAC expertise and support is vital to us, not least from the stand(cid:1)

point of corporate social responsibility standards.

Sistema is also guided by the principles of social responsibility in developing

its  human  resources  policy,  making  investments  in  social  projects  and  initiating

and supporting various humanitarian initiatives.

HUMAN RESOURCE POLICY

Sistema pursues an effective HR policy based on recognition of its responsibili(cid:1)

ty with regard to personnel development and its obligation to harmonize interests

of the Corporation and those of its employees. 

27

Corporate social responsibility

SISTEMA ANNUAL REPORT 2003 

Sistema’s companies employ over 70,000 people. The Corporation’s HR poli(cid:1)

cy is aimed at insuring the highest degree of conformity between employees’ per(cid:1)

sonal  qualities  and  competences  and  their  job  responsibilities,  creating  favor(cid:1)

able working conditions and offering equitable remuneration, providing oppor(cid:1)

tunities for career growth and giving employees an essential sense of confidence

about their future. Personnel development programs comprise training and skill

improvement, incentive pay arrangements, medical insurance, non(cid:1)government

pension  policies,  catering  and  recreational  programs,  corporate  communica(cid:1)

tions and events.

Every  year,  the  Corporation’s  companies  organize  evaluation  interviews  to

improve  employee  incentivization,  identify  existing  problems  and  professional

growth opportunities. Based on interviews’ results, employees receive bonuses or

recommendations  regarding  their  performance.  They  can  be  advised  to  attend

advanced training courses or placed in reserve for perspective promotion or rota(cid:1)

tion. Every year, Sistema recognizes its best workers with gold and silver badges. In

2003, the Corporation awarded such badges to 66 employees.

Employee  training,  skill  improvement  and  retraining  plan  takes  into

account  the  Corporation’s  strategic  and  current  objectives  and  the  needs  of

its structural units. The plan is updated and approved by Sistema’s President

every  half(cid:1)year.  As  required  by  the  plan,  specialized  workshops  on  financial,

economic, legal, human resources, and other issues are held every month for

managers  and  professionals  of  the  Corporation’s  central  office  and  sub(cid:1)

sidiaries. Every year, field training sessions are arranged for top managers. All

in  all,  84  mid(cid:1)level  managers  received  training,  as  part  of  the  presidential

management  training  program,  and  25  of  them  completed  internships  in

other countries (US, Germany, Japan, the Netherlands and others). 7 employ(cid:1)

ees  started  their  training  in  2003,  while  12  people  finished  their  continued

education program in the academic year 2002(cid:1)2003. In Spring 2004, 21 more

employees  joined  the  program.  Sistema’s  Methodology  and  Training  Center

and  training  centers  at  MGTS,  MTS,  ROSNO,  and  NIIME  &  Mikron  all  play  a

major role in skill improvement and professional growth of the Corporation’s

employees. Those centers provide education and advanced training courses to

over 14,000 employees every year.

In  2003,  the  Company  set  up  a  database  of  prospective  replacements  and  a

database of high(cid:1)performing professionals with MBA Degrees in order to improve

its staff recruitment activities. Every candidate goes through an interview, a set of

meetings  and  tests  conducted  with  the  use  of  expert  systems.  In  2003,  Sistema

entered  into  a  cooperation  agreement  with  the  British  Council‘s  Alumni  Club.

Young would(cid:1)be professionals are sent to receive special education at leading uni(cid:1)

versities and colleges in Moscow. These targeted programs help meet all needs in

trained staff experienced by the Corporation’s companies.

Internal communications play a key role in developing corporate culture. They

include corporate publications, social, holiday(cid:1)related and sports events, such as

regularly held summer and winter games and various sports competitions. 

28

Corporate social responsibility

SISTEMA ANNUAL REPORT 2003 

SOCIAL INVESTMENT.

EDUCATION AND INNOVATION INFRASTRUCTURE

Education  and  innovation  programs  are  important  areas  of  Sistema’s  social

activities. We regard support for education, science, and innovations as a task

of national significance and our top priority in the social field. For us it means

making  social  investments  with  the  purpose  of  creating  innovation(cid:1)friendly

environment which is vital for the progress of business and society.

In 1998, Sistema launched its scholarship program for post(cid:1) and undergraduate

students  of  leading  Russian  universities  and  colleges.  In  the  academic  year

2002/2003, the amount of a monthly scholarship was 1,500 rubles. In addition,

the  Corporation undertakes to provide Sistema scholars with jobs in its compa(cid:1)

nies. In the second half of the academic year 2002/2003, the Corporation’s schol(cid:1)

arships  were  granted  to  37  students,  while  another  31  students  became  Sistema

scholars in the first semester of the academic year2003/2004. Since the inception

of the Scholarship Program, Sistema’s grants have been received by a total of 84

under(cid:1) and postgraduate students of the Moscow State University, Moscow State

Institute of International Relations, Moscow Institute of Physics and Technology,

Bauman Moscow State Technological University, Financial Academy, Higher School

of Economics, Moscow Technical University of Communications and Informatics,

Moscow  State  Institute  of  Electronic  Technology  in  Zelenograd,  State  University

for Humanities, Plekhanov Russian Academy of Economics and several other insti(cid:1)

tutions.  At  the  moment,  56  former  scholarship  students  are  working  in  the

Holding’s Companies.

All of Sistema’s core companies use various ways of cooperating with universi(cid:1)

ties. Executives and professionals from Sistema’s companies give lectures at corre(cid:1)

sponding universities and institutes and actively participate in the work of their

citizen boards. Sistema President Yevgeny Novitsky, for example, is the Chairman

of the Board of Trustees at Bauman Moscow State Technological University.

In 2004, Sistema served as a general partner at the 250th(cid:1)anniversary celebra(cid:1)

tions of the Moscow State University. The Corporation will contribute to research,

scientific and educative programs, as well as to renovation and restoration of the

Moscow State University’s facilities. By supporting the Moscow State University in

implementing its grandiose anniversary plans, we hope that it will become a new

milestone in the partnership we have cultivated for many years.

We are successfully developing cooperation with other leading Russian research

and education centers. In 2004, Sistema entered into a three(cid:1)party agreement with

the Bauman Moscow State Technological University and the Russian Academy of

Sciences’ Institute of Radio Engineering and Electronics, and signed an agreement

with  the  Moscow  Institute  of  Physics  and  Technology.  Both  agreements  are

designed to develop innovation infrastructure and implement promising knowl(cid:1)

edge(cid:1)intensive projects. 

Another milestone event of the last year was Sistema’s participation, as a Ge(cid:1)

neral  Partner,  in  the  third  annual  Russian  Innovations  Competition  arranged

with the assistance of the Ministry of Education and Science and the Ministry of

Nuclear  Energy  of  the  Russian  Federation,  with  mass(cid:1)media  coverage  provided

29

Corporate social responsibility

SISTEMA ANNUAL REPORT 2003 

by Expert magazine. During its three(cid:1)year history, the competition has attracted

over 1,300 projects and become a significant event for the academic and busi(cid:1)

ness communities and a unique venue for innovation policy promotion in Russia.

In 2004, Sistema signed an agreement to build Sistema(cid:1)Sarov technopark to be

managed  jointly  with  federal  state  unitary  enterprise  FGUP  Russian  Federal

Nuclear Center(cid:1)Russian Research Institute of Experimental Physics. It has become

a  major  event  in  implementing  the  Corporation’s  aggressive  innovation  policy.

Another decision was made recently to create a corporate technopark within the

next few years, based on RTI(cid:1)Sistema Concern (NIIDAR).

By investing in the ideas(cid:1)driven industry today, we lay the foundation for high(cid:1)

tech business which forms the core of our long(cid:1)term strategy. In so doing, we act

in the interests of the entire society which cannot develop in a well(cid:1)balanced and

well(cid:1)rounded way without innovation environment and infrastructure.

HUMANITARIAN PROJECTS. CHARITY

Charity is one of the most visible and widely used aspects of social responsibil(cid:1)

ity. Support for national culture and aid to vulnerable segments of the population

are our top priorities in this area. 

CCuullttuurree  aanndd  AArrttss.. In 2003, Sistema launched its biggest ever culture project,

a 10(cid:1)year program of cooperation with the State Russian Museum in St. Petersburg,

which involves MTS, Intourist, ROSNO, and several other companies.

Under this cooperation program, Sistema’s companies will, in the years 2004

to 2014, support the Russian Museum by providing direct financing and services,

$10mn in total, to enable the Museum to complete several long(cid:1)term projects

in  Russia  and  abroad.  Specifically,  Sistema  became  General  Sponsor  of  Virtual

World of Art Museums Program. In 2003 and early 2004, the Corporation’s compa(cid:1)

nies helped the Museum to set up its virtual branches in Nizhny Novgorod, Saratov

and Samara. In March 2004, Vladimir Yevtushenkov, Executive Chairman of Sistema,

was elected Chairman of the Board of Trustees of the Russian Museum’s Develop(cid:1)

ment Foundation.

In  addition,  the  Corporation  supports  other  museums  and  runs  programs  in

music culture, rejuvenation of classical music and projects related to restoration

of cultural and architectural monuments. For several years, Sistema has been sup(cid:1)

porting  the  Mariinsky  Theater  in  St. Petersburg  and  cooperating  with  Nikolai

Petrov’s International Charity Foundation and the Meyerhold Charity Foundation.

We sponsor annual mainstream festivals and Earlymusic baroque music concerts,

Benois  de  la  Danse  international  ballet  competition  and  several  other  cultural

events.  Sistema  marked  its  10th(cid:1)anniversary  in  business  by  arranging  a  charity

event called “Day of Open Museums” in partnership with Moscow’s best museums.

In 2003, Sistema became an official partner of the 300th anniversary celebrations

of  the  city  of  St. Petersburg.  With  the  Corporation’s  participation  and  support,

XII  Easter  Festival  was  held  in  St. Petersburg,  along  with  the  Mariinsky  Theater’s

opera, ballet, and concert programs, and concerts by leading solo performers and

30

Corporate social responsibility

SISTEMA ANNUAL REPORT 2003 

symphony orchestras in the Philharmonic’s Grand Hall. Sistema lent its support to

more than 70 charity concerts of choral church music in St. Petersburg’s museum

cathedrals,  such  as  St.Isaac’s  Cathedral,  Peter  and  Paul  Cathedral,  Peter  and  Paul

Fortress, Smolny and Samsonievsky Cathedrals, and to several other cultural events

intended to preserve the traditions of Russian choral singing and church music.

At the end of the Best International Project competition arranged in 2003 on

St. Petersburg City Hall’s initiative, Sistema was distinguished with Highest Award

and  a  special  prize  in  two  nominations,  “Best  Renovation  and  Construction

Project,”  for  renovation  and  restoration  of  a  unique  architectural  specimen  of

palace  architecture  (Italian  Street,  8),  and  “Best  Cultural  Project,”  for  arranging

and  hosting  a  music  festival  called  “300  Years  of  Church  Music  Tradition  in  St.

Petersburg,” held within the framework of the XII Easter Festival. 

Restoration of masterpieces of Russian Orthodox architecture has always been

high on the Corporation’s priority list. In its assistance to the Russian Orthodox

Church, the Corporation tries to support small, remote churches and cloisters, as

well as large and famous cathedrals. In Yekaterinburg, Sistema is involved in the

construction  of  Memorial  Cathedral  on  the  Blood  Consecrated  to  All  the  Saints

Who Shone Forth in the Russian Land, and in restoration of the Church of Holy

Trinity  in  Ivangorod.  The  Corporation  provides  assistance  to  “Dawn”  Orthodox

orphanage for girls, maintained by the Vladimir diocese, and provides education

grants to students of the Moscow Theological Academy.

SSoocciiaall   SSeeccuurriittyy.  Similarly,  Sistema  uses  every  opportunity  to  give  support  and

assistance to vulnerable segments of the population, primarily, orphans. For many

years, we have been helping Sanatorium(cid:1)Orphanage #39 in Pushkino, which has

100  orphaned  children  in  its  permanent  custody.  In  2003,  Sistema  donated  1mn

rubles to the orphanage, which helped build a sports ground for children of differ(cid:1)

ent age groups. It also provides regular support to a private family boarding house,

which turned five years old in late 2003. We also support an Orthodox orphanage

in Raduzhny Township, Vladimir Region, which looks after 40 children left without

parental  care.  The  Corporation  is  helping  to  build  classrooms  and  workshops

for painting, knitting, embroidery, and other traditional folk handicrafts.

The  Corporation  is  a  general  partner  of  the  international  Philanthropist

Award, a unique award for excellence in culture and arts that is given to physical(cid:1)

ly handicapped but artistically gifted people. The Award was instituted in 1997 by

the All(cid:1)Russian Society of the Disabled and the Philanthropist Foundation, which

has many years of experience in creative rehabilitation of disabled people. In the

past  four  years,  nationals  of  25  countries  were  nominated  for  the  Award.  This

project gives governmental and public organizations in many countries another

chance  to  bring  disability  problems  into  focus,  and  to  step  up  and  coordinate

their efforts in resolving them. The project has gained support from UNESCO, the

European  Commission,  the  Russian  Federation  Presidential  Administration,

Federal  Government  of  the  Russian  Federation,  Ministry  of  Culture  and  Mass

Communications, Moscow City Government, the Prefecture of Moscow’s Central

Administrative District, and the All(cid:1)Russian Society of the Disabled.

31

Corporate social responsibility

SISTEMA ANNUAL REPORT 2003 

Sistema and its companies also help people affected by emergencies, veterans,

and other socially vulnerable segments of the population by supporting relevant

initiatives and projects. 

SISTEMA CHARITY FOUNDATION

In 2003, Sistema and its companies carried out enormous groundwork which

led to the establishment by Sistema and its Group Companies of a single Charity

Foundation  in  2004.  Foundation’s  strategic  priorities  in  charity  activities  are

endorsed  and  reviewed  by  the  Foundation’s  Council  headed  by  Vladimir

Yevtushenkov, Executive Chairman of Sistema. By pooling their efforts and resources,

the Corporation’s companies will be able to act with greater coordination and effi(cid:1)

ciency within the framework of a common strategy. Foundation’s experts will review

requests  and  projects  and  provide  their  expert  opinion.  We  are  confident  that

transparent,  sensible,  well(cid:1)thought  out  and  well(cid:1)structured  projects  under

Sistema’s brand name will win trust and attract interest, not least on the part of

our international partners.

We take a responsible approach to business development

and have a vested interest in setting high social responsibility

standards in the Russian business community, since we hold

social responsibility to be one of the highest priorities

of today's business world.

Sistema’s representatives take an active part in studies and public debates on

the issue of corporate social responsibility. It allows us to be aware of public expec(cid:1)

tations  and  take  them  into  consideration  in  our  operations.  In  2004,  Sistema

joined the Presidium of the Committee on Human Resources and Committee

on  Corporate  Social  Responsibility  of  the  Russian  Managers  Association  (RMA),

along with other companies that are most active in implementing their personnel

strategies, social policies, and corporate social responsibility practices on a large(cid:1)

scale basis. RMA is behind extensive studies, which are being currently conducted

for the Report on Social Investments in Russia. We, too, are involved in those studies,

since we want principles of corporate social responsibility to be embraced by mar(cid:1)

ket participants and integrated into their daily practices.

We take a responsible approach to business development and have a vested

interest  in  setting  high  social  responsibility  standards  in  the  Russian  business

community, since we hold social responsibility to be one of the highest priori(cid:1)

ties  of  today’s  business  world,  that  considers  itself  an  active  and  responsible

member of society.

32

Corporate social responsibility

SISTEMA ANNUAL REPORT 2003 

7.

2003 RESULTS

34

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Key Financial Results

Sistema  is  Russia’s  biggest  private  non(cid:1)resource  corpora(cid:1)
tion established in 1993. Today, the Corporation owns and
actively  manages  a  diversified  portfolio  of  investments  in
various sectors of the country’s economy, such as telecom(cid:1)
munications  (MTS,  MGTS,  Comstar  United  Telesystems,
etc.), electronics (NIIME & Mikron Plant, STROM Telecom,
Sitronics,  etc.),  insurance  (ROSNO),  real  estate  (Sistema(cid:1)
Hals), retail trade (Detsky Mir), tourism (Intourist), finance
(MBRR Commercial Bank), and so on.
For more details, visit Sistema’s site at: www.sistema.ru

In 2003, Sistema reinforced its positions in all key business

segments and achieved significant growth in all main

financial indicators.

achieved  significant  growth  in  all  main  financial  indicators.  Having

I n 2003, Sistema reinforced its positions in all key business segments and

completed  several  M&A  transactions  and  having  made  our  entry  into

capital  markets,  we  have  further  bolstered  our  position  in  key  service

industries. Today, we are in the lead in mobile and fixed(cid:1)line telecommunica(cid:1)

tions,  insurance,  electronics  and  real  estate.  We  have  operating  control  over

major  companies  in  these  fast(cid:1)growing  sectors  and  consolidate  them  in  our

balance sheet.

Robust organic growth across all business units in 2003, new acquisitions and

consolidation of MTS contributed to 323% growth in revenues to $3.76bn. Adjusted

EBITDA1 rose  by  387%,  reaching  $1.8bn,  earnings  shot  up  by  133%  to  $387mn.

Sistema’s total consolidated assets grew by 192% in 2003 to $6.84bn, while its equi(cid:1)

ty increased by 66% to $989mn.

(in USD mn)

Revenues

Net profit

Margin

Adjusted EBITDA

Margin

Total assets

Total liabilities

Minority shareholders' interest

Equity

2003 

3,759.9

387.0

10.3%

1,799.4

47.9%

6,839.8

2,722.4

1,356.6

989.3

2002

889.5

166.0

18.7%

369.6

41.6%

2,343.2

602.9

388.1

594.8

Growth 

323%

133%

–

387%

–

192%

352%

250%

66%

1 Note: Adjusted EBITDA includes the minority shareholders' interest.

35

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Sistema’s operating segments comprise such segments as Telecommunications,

Technologies,  Insurance,  Finance  and  Securities,2 and  others.  2003  data  for  each

segment is shown against similar data included in the 2002 consolidated Financial

Statements, as follows:

For the year ended December 31, 2003

Telecommu(cid:1)
nications

Technology

Insurance

Finance
and Securities

Corporate
and Other

Total

3,246,813

57,609

169,569

28,333

18,360

47,192

10,321

238,732

3,759,915

10,926

68,695

Net sales to external
customers

Intersegment sales

Income/(loss)
from equity affiliates

Interest income

Interest expense

755

439

22,834

–

–

(509)

490

45

6,634

465

29,468

(41,719)

(206,402)

–

–

(161,911)

(2,772)

–

–

–

Net interest revenue

–

–

2,697

–

2,697

Depreciation
and amortization

(506,644)

(2,862)

(3,115)

(620)

(7,735)

(520,976)

Goodwill impairment

(19,251)

–

–

–

–

(19,251)

Operating income/(loss)

1,103,282

(3,348)

17,111

2,567

(16,131)

1,103,481

Income tax expense

(293,983)

1,571

(3,858)

(3,116)

8,453

(290,933)

Income/(loss)
from continuing operations
before minority interests and
cumulative effect of a change
in accounting principle

Investments in affiliated
companies

671,833

(3,446)

9,079

7,570

(52,437)

632,599

56,298

666

–

3,875

21,665

82,504

Segment assets

5,252,191

103,568

239,273

595,516

651,718

6,842,266

Capital expenditures

1,152,216

9,209

7,310

2,994

41,160

1,212,889

323% growth in revenues in 2003 is largely attributed to the MTS consolidation,

whose share in total growth amounted to $2,638.2mn. Other growth factors included

acquisition of Comstar and consolidation of RTI(cid:1)Sistemy Concern ($66.5mn and

$29.1mn, respectively). Organic revenue growth was fueled by an increase in revenues

from Telecommunications (aside from MTS and Comstar) by $122.3mn, Insurance by

$47.2mn, Electronics by $14.6mn, Finance and Securities by $20.9mn and the other

business units (aside from RTI(cid:1)Sistemy Concern) by $39.4mn.

Telecommunications  segment  was  the  biggest  contributor  to  the  total  per(cid:1)

formance results, with its share in the aggregate revenues having grown to 86.4%

in 2003 from 53.4% in 2002, largely on the back of MTS’ consolidation. MGTS post(cid:1)

ed the highest organic growth in this segment, with its top line going up by $80mn,

or 26.6% y(cid:1)o(cid:1)y, mostly because of tariff hikes for residential users and public insti(cid:1)

tutions which took place in November, 2002 and June, 2003. 

2 "Real Estate" figures appear under the "Other" category in the 2003 Financial Statements.

36

2003 Results 

SISTEMA ANNUAL REPORT 2003 

2003 Revenues Structure

Other activities 
8.1%

5.0%
2.3%

Insurance 
Technologies 

17.5%
Fixed 
Communications

Consolidated Revenues – $3,760 mn

68.9% 
Wireless
Communications

Sistema’s Insurance business continues to move ahead in cooperation with

Allianz AG, a global leader in the insurance market. Revenues generated by the

Insurance business rose by 33.5% y(cid:1)o(cid:1)y in response to the introduction of new

insurance products (for example, third(cid:1)party motor insurance) and expansion

of its customer base. Finance and Securities registered a 57.1% growth in volu(cid:1)

me of operations, which reached $57.5mn.

Adjusted EBITDA margin grew to 47.9% of revenues in 2003 from 41.6% in 2002.

Adjusted EBITDA shot up by 387%, to $1,799.4mn, from $369.6mn in 2002. 

Similarly,  net  profit  margin  shrank  from  18.7%  to  10.3%  in  the  reporting

period.  The  drop  was  largely  caused  by  changes  in  the  accounting  policy  for

MTS,  which  resulted  in  growth  in  the  minority  interest,  interest  payable  and

effective tax rate. 

In June 2004, Sistema’s AGM approved dividend payout for 2003 in the amount

of  RUR 18.5  ($0.64)  per  share.  Total  dividend  payouts  will  amount  to  RUR

149.85mn ($5.17mn), which accounts for nearly 1.3% of Sistema’s US GAAP con(cid:1)

solidated net profit.

FY03 AND 1H04 OPERATING RESULTS 

From  the  operating  standpoint,  the  reporting  year  was  dominated  by

mergers  and  acquisitions,  and  transactions  in  capital  markets.  In  April,

Sistema  became  the  first  Russian  Holding  Company  to  enter  the  Eurobond

market. The Company successfully placed a five(cid:1)year $350mn Eurobond issue

with a 10.25% coupon. Proceeds from the issue enabled Sistema to exercise

its call option with T(cid:1)Mobile to purchase additional 10% of MTS shares for a

total  of  $371mn  (including  transaction  costs).  This  purchase  allowed  us  to

bring  our  stake  to  a  controlling  level  and  consolidate  MTS’  results  in

Sistema’s financial reports. This transaction was a success from the financial

viewpoint as well.

37

2003 Results 

SISTEMA ANNUAL REPORT 2003 

In December 2002 and February 2003, Sistema sold 100% of its voting shares in

Kedr(cid:1)M  financial  industrial  company,  a  chain  of  30  gas  stations  in  Moscow,  to  a

third party for a total of $45mn. In December 2003, we sold all our assets in oil

companies to a third party for $308.4mn. The sale of oil production assets allowed

Sistema to raise additional funds for its core businesses.

In November, we purchased 50% of Comstar shares and 50% of Kosmos(cid:1)TV

in a $35mn transaction, which allowed Sistema to bring the size of its voting stake

in Comstar to 100% and consolidate Comstar’s financial results in its consoli(cid:1)

dated reports. The purchase was aimed at consolidating the Corporation’s assets

and  eliminating  competition  within  the  segment,  thus  becoming  an  important

step towards unification of CLEC operators. In May 2004, Sistema announced that

CLEC fixed operators Comstar, MTU(cid:1)Inform and Telmos will be merged into a sing(cid:1)

le operator under a new brand name, Comstar United Telesystems.

In  January  2004,  Sistema  succeeded  in  repeating  its  past  success  in  interna(cid:1)

tional  debt  markets  by  issuing  seven(cid:1)year  $350mn  bonds  with  a  three(cid:1)year  offer

and 8.875% yield. As a result, Sistema could restructure a significant portion of its

short(cid:1)term debt, including credit line notes (CLN) in the amount of 100mn, matur(cid:1)

ing in February 2004.

RATINGS

On November 19, Moody’s rating agency awarded a B1 long(cid:1)term credit rating to

Sistema, citing such positive factors as the Company’s large assets, positive operating

experience, strong growth prospects and strong consolidated cash flows. On March

9, 2004, Standard & Poor’s upgraded Sistema’s rating from B(cid:1) to B against the back(cid:1)

ground of improving liquidity and large asset portfolio in telecommunications.

At the date of this Report, Sistema and its subsidiaries had the following credit

ratings:

Issuer

Sistema

Sistema

Sistema

MTS

MTS

MGTS

MBRR

Rating agency

Rating date

Long(cid:1)term debt rating

Forecast

Standard & Poor’s

March 9, 2004

Fitch

Moody’s

January 15, 2004

November 19, 2003

Standard & Poor’s

April 28, 2004

Moody’s

December 10, 2001

Standard & Poor’s

March 9, 2004

Fitch

February 16, 2004

B

B

B1

BB(cid:1)

Ba3

B

B(cid:1)

Stable

Stable

Stable

Stable

Stable

Stable

Stable

In June 2004, Euromoney journal recognized Sistema’s achievements in its efforts

toward greater transparency and openness in relations with existing and poten(cid:1)

tial investors and named it Best Corporate Borrower in Eastern Europe based on its

2H03/1H04 performance.  

38

2003 Results 

SISTEMA ANNUAL REPORT 2003 

GROWTH SOURCES AND NEW OPPORTUNITIES

Russian Federation is our main business area. Accordingly, our performance

is influenced significantly by macroeconomic trends and risks specific to Russia

today. Over the last few years, Russia has succeeded in overcoming the conse(cid:1)

quences  of  the  financial  crisis  in  1998  and  moving  ahead  toward  economic

liberalization and stabilization. Below are Russian Federation’s key macroeco(cid:1)

nomic indicators that had a strong impact on our operations:

GDP growth

Consumer Price Index

Unemployment Rate

Nominal exchange rate (Ruble/USD) (1)

Real appreciation of Ruble against USD (2)

2002

4.3%

15.1%

7.1%

31.4

9.2%

2003

7.3%

12.0%

8.9%

30.6

20.9%

Sources: Central Bank of the Russian Federation, State Statistics Committee of the Russian Federation, Economist Intelligence Unit

(EIU), Ministry of Economic Development and Trade of the Russian Federation.

(1) Simple average of exchange rates on the last business day of each full month during the respective period.

(2) Real appreciation of Ruble against US dollar is calculated on the basis of the Consumer Price Index adjusted for changes

in the nominal exchange rate for the same period.

Russia’s GDP continues to grow at a relatively high rate in comparison with that

of North America and Europe. The Russian economy has been largely unaffected by

the economic slow down, seen today around the world, due to high proportion of

oil and petroleum products in its export income and persistently strong world oil

prices. Since the financial crisis in August 1998, real income of the population has

grown significantly. Growth in real net income in Russia spurs demand for servic(cid:1)

es offered by the Corporation’s core businesses, in particular, telecommunications,

insurance, banking and retail trade. 

We take a positive view of the prospects of service industries in Russia and see

good growth opportunities for key markets where Sistema’s companies operate. We

regard stability of the business environment, our immunity to fluctuations of com(cid:1)

modity prices, our strategy of building companies up from scratch, balanced finan(cid:1)

cial strategy and high standards of corporate governance and transparency in our

relations with market participants, as key factors contributing to our steady growth. 

Continued cooperation with Russian and foreign partners was a key growth fac(cid:1)

tor and a vital fact of life for the Company in 2003. To date, we have accumulated

experience in building successful alliances with strategic partners holding leading

positions  in  their  respective  industries,  such  as  Deutsche  Telecom,  Allianz  AG,

Siemens, and several other global companies, with whom we maintain and devel(cid:1)

op strong business ties.

A  significant  contribution  to  the  Corporation’s  effective  business  growth  in

2003  came  from  successful  corporate  restructuring  and  revamping  of  manage(cid:1)

39

2003 Results 

SISTEMA ANNUAL REPORT 2003 

ment  teams  in  CSC,  MGTS,  Sistema(cid:1)Telecom,  MTS,  and  Sistema  Mass(cid:1)Media,

which since then have already achieved good results and laid a good foundation

for future growth.

We hold leading positions in fast(cid:1)growing industries, have a unique experience

in building and developing business in Russia, a successful experience in business

restructuring;  we  also  boast  a  broad  network  of  business  contacts  and  one  of

Russia’s strongest teams of managers. When reviewing our 2003 results, we believe

that stability of our core business, continued successful partnership and our drive

for leadership open to Sistema’s companies broad opportunities for steady growth

in the future.

Reputation

— Member of the World Business Council for Sustainable Development (WBCSD) since 2003.

— Party to the Global Compact of the United Nations (UN(cid:1)GC) since 2002.

— Best Corporate Borrower in Eastern Europe, named by Euromoney in its survey covering

the second half of 2003 and first half of 2004.

— Second in revenue growth rate and twelfth in revenue volume, according to RBC’s

“300 Largest Russian Companies” rating in 2003.

— Official partner of the 300th anniversary celebrations of the city of St. Petersburg.

Best International Project in 2003 Award from the Government of the City of St. Petersburg.

— Partner of the State Russian Museum

— General partner of the 3rd Annual Russian Innovations Competition arranged with the assistance

of the RF Ministry of Education and Science and the RF Nuclear Power Ministry.

— General partner of the celebrations of the Moscow State University’s 250th anniversary.

— Member of several Russian and international public organizations comprising representatives

of the business community, including:

Russian Union of Industrialists and Entrepreneurs (Employers)

Chamber of Commerce and Industry of the Russian Federation

Russian Managers Association (RMA)

Russian Institute of Directors nonprofit partnership (RID)

Russo(cid:1)British Chamber of Commerce

European Business Club

National Committee for Economic Cooperation with Latin American Countries

Russian(cid:1)Arab Business Council (RABC)

40

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Adjusted EBITDA/Interest Expenses (1)

9,9x

11,4x

7,1x

7,1x

4,7x

BB

BB(cid:1)(2)Ba3

B+/Ba3

B(2)B1

B(cid:1)/NR

2003

2002

2001

2000

1999

— EBITDA/Interest
— MTS
— Sistema

Total Debt/Adjusted EBITDA (1) 

3,7x

1,5x

1,9x

1,6x

1,8x

BB

BB(cid:1)(2)Ba3

B+/Ba3

B(2)B1

B(cid:1)/NR

2003

2002

2001

2000

1999

— Total Debt/ EBITDA
— MTS
— Sistema

(1) – Adjusted EBITDA calculated as operating income plus taxes, net interest expenses,
          depreciation and minority interests.

(2) – Current long(cid:2)term foreign currency rating

(3) – Rating of senior unsecured debt of Sistema Capital SA

41

2003 Results 

SISTEMA ANNUAL REPORT 2003 

ROTA (1)

ROE (2)

38,8%

17,1%

17,1%

9,6%

2003

2002

2001

2000

48,9%

39,1%

32,9%

25,4%

2003

2002

2001

2000

(1) – Calculated as a ratio of adjusted EBITDA to average total assets

(2) – Calculated as a ratio of net profit to average equity capital    

43

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Telecommunications

Sistema  Telecom  Group of  Companies  is  the  biggest
non(cid:1)state  telecommunications  holding  company.  This
private  limited  company  was  incorporated  on  July  1,
1998 as a subsidiary of Sistema, to insure effective man(cid:1)
agement of the Corporation’s telecommunications assets.
These include this country’s leading mobile and fixed(cid:1)line
operators and Internet access providers, and companies
providing  GPS(cid:1)based  services  and  broadband  commu(cid:1)
nication  services.  Sistema  Telecom  Group  includes
Mobile  Telesystems  (MTS),  Moscow  City  Telephone
Network  (MGTS),  Comstar  United  Telesystems,  MTU(cid:1)
Intel, Sky Link, and Golden Line, among other compa(cid:1)
nies.  Sistema  Telecom’s  companies  have  operations  in
more than 60 Russian regions and in other CIS count(cid:1)
ries (Ukraine and Belarus). The Group provides services
to more than 25 million subscribers.
For more information, visit Sistema Telecom at: www.sistel.ru

Vladimir Lagutin,
General Director of Sistema Telecom:

“Sistema Telecom's chief strategic objective is to strengthen

its  leading  position  in  the  Russian  telecommunica(cid:1)

tions market across its all key segments, such as mobile

and fixed(cid:1)line telephony, Internet access and data trans(cid:1)

mission.  To  meet  this  objective  today,  we  would  need

to take active steps toward  consolidation of the assets we

acquired earlier.”

in several leading operators and is the biggest non(cid:1)state market partici(cid:1)

S istema, a strategic investor in the communications industry, holds shares

ly  expand  their  mix  of  products  and  services,  investing  in  future(cid:1)oriented  tech(cid:1)

in this segment. In 2003, the Group’s Companies continued to aggressive(cid:1)

pant. Sistema Telecom is a designated manager of the Corporation’s assets

nologies and developing the most advanced communication services.

Telecommunications  is  one  of  the  fastest(cid:1)growing  markets  in  Russia.  Its  rev(cid:1)

enues  are  rising  rapidly,  its  growth  potential  remains  high.  Russian  and  foreign

investors consider telecommunications as one of the most attractive industries for

strategic investment.

Sistema Telecom’s main objectives in 2003 were asset consolidation and busi(cid:1)

ness streamlining in the Companies of the Group. The Company made a few strate(cid:1)

gic  investments.  In  April  2003,  it  exercised  its  option  to  purchase  10%  of  MTS

shares  from  Deutsche  Telekom,  which  gave  us  the  controlling  stake  in  MTS.  In

November  2003,  we  finalized  a  deal  to  purchase  50%  of  Comstar’s  shares  from

44

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Income generated by the Russian 
Telecommunications Industry, in USD bn.

Average a n n u al gro wth rate in 1999(cid:2)2003 – 32 %

13,56

8,7

6,7

5,2

6,7

4,1

2003Е

2002

2001

2000

1999

1998

— Incumbent Operators
— Alternative Operators

Source: RF Ministry of Information Technologies 
and Communications and Sistema Telecom's estimates

Metromedia International Group, which gave us control over 100% of Comstar’s

shares. Following that, the Group’s CLEC operators were consolidated on the basis

of  Comstar  which  thus  became  a  single  digital  operator  named  Comstar  United

Telesystems. In December, Carmarthen Trading Ltd. sold us 50% of common shares

of  Sky  Link,  which  was  set  up  in  July  2003  with  the  express  purpose  of  imple(cid:1)

menting  a  project  for  a  federal  IMT(cid:1)MC(cid:1)450  (CDMA  2000)  mobile  communica(cid:1)

tions operator.

Since  January  1,  2003,  MTS  and  Comstar  consolidation  has  resulted  in  our

FY03 consolidated revenues going up by $2,704.7mn. Overall, this segment’s rev(cid:1)

enues  rose  by  572.8%,  or  $2,764.9mn  in  2003,  to  $3,247.6mn,  compared  to

$482.7mn in 2002.

Discounting  the  new  business  acquisition  effect,  growth  was  mostly  fueled  by

MGTS, whose top line increased by $80mn. MTU(cid:1)Intel’s revenues rose by $16.7mn.

Disregarding MTS and Comstar consolidation, revenues in the telecommunications

segment grew by 23.1% y(cid:1)o(cid:1)y. Operating rate of return in the Telecommunications

segment was 34% in 2003, down from 58% in 2002.

45

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Operations in the financial markets:

— October 2003: Mobile TeleSystems placed a $400mn Eurobond issue maturing in 2010

(listed on the Luxembourg Stock Exchange).

— February 2003: The Moscow City Telephone Network places its third RUR 1bn issue

of two(cid:1)year coupon paper bonds (listed on MICEX).

WIRELESS COMMUNICATIONS

Vasily Sidorov,
President of Mobile TeleSystems

Mobile  TeleSystems,  the  largest  cellular  telecom  operator  in  Eastern  and

Central Europe, is our key asset in this segment. MTS has teamed up with Deutsche

Тelekom as its partner.

In 2003, Mobile TeleSystems expanded geographically, increased the number of

its subscribers significantly and achieved impressive financial results. 

Through 2003 and early 2004, we received licenses to provide GSM mobile com(cid:1)

munication services in over 30 Russian regions. By February 2004, the operator’s

license  area  had  been  expanded  to  87  regions.  The  Company  plans  to  obtain

licenses  for  two  more  regions,  namely  Penza  Region  and  the  Chechen  Republic,

sometime in the future.

In  2003,  Mobile  TeleSystems  started  providing  additional  commercial  GSM  –

GPRS and MMS (multimedia messages) services in all its license areas. 

As of June 30, 2004, the consolidated number of MTS subscribers stood at 22.78mn.

MTS shares have been traded on the New York Stock Exchange (NYSE: MBT)

since June 30, 2000, and on the Moscow Interbank Currency Exchange (MICEX)

since December 8, 2003. MTS has a free float of 22.5%. In the past four years, MTS’

market capitalization has grown by 490%.

Since the current mobile penetration level in Russia is 32%, we believe that the

Company has a significant growth potential.

MTS contributed $954mn to the total amount of operating profit from wireless

telecommunications services in 2003.

In 2003, MTS embarked on a corporate restructuring program designed to im(cid:1)

prove manageability of its regional businesses and separate strategic and day(cid:1)to(cid:1)day

management.  A  new  management  tier,  macro(cid:1)region,  is  being  created  under  this

46

2003 Results 

SISTEMA ANNUAL REPORT 2003 

MTS Market Capitalization

Market Cap $2.1bn

Market Cap $12.4bn

h

o w t

r

0 %   g

9

4

MTS' 
Share 
Price, $

140

120

100

80

60

40

20

0

30.06.00 06.12.00 16.05.01 26.10.01 08.04.02 12.09.02 20.02.03 29.07.03 05.01.04 14.06.04

restructuring  program.  Regional  subsidiaries  are  to  be  merged  into  10  macro(cid:1)

regions,  with  some  managerial  functions  delegated  to  them.  Strategic  issues  and

corporate  standard  setting  will  be  reserved  for  the  Head  office  in  Moscow,  while

regional offices will be charged with running their business on the day(cid:1)to(cid:1)day basis.

Sistema Telecom’s strategic priorities in the mobile communications sector are

insuring the best possible conditions for MTS’ market capitalization growth and

continued increase in cash inflows.

2004  saw  the  first  step  in  the  development  of  a  single  federal  IMT(cid:1)MC(cid:1)450

(CDMA  2000)  network,  to  be  operated  by  Sky  Link.  According  to  the  operator’s

plans, the network is to be developed based on the geography of enlarged regions

in line with Russian administrative boundaries.

At  the  initial  stage  of  the  project,  Delta  Telecom,  Moscow  Cellular

Communications, and Personal Communication are to be merged under the brand

name of SKYLINK. Later on, the new trademark will also cover regional NMT(cid:1)450

subsidiary operators.

47

2003 Results 

SISTEMA ANNUAL REPORT 2003 

INCUMBENT FIXED OPERATORS

Mikhail Smirnov,
General Director of the Moscow City Telephone Network

Sistema  holds  leading  positions  in  the  fixed(cid:1)line  communications  market,

thanks to its controlling stake in MGTS, a Moscow telecom operator. Today, MGTS

is  one  of  Europe’s  largest  local  fixed  operators.  In  2003,  the  Company  started

implementing  a  new  corporate  strategy,  pursuing  such  key  goals  as  stepping  up

telephone  network  development,  timely  completion  of  the  last  stage  of  general

modernization plan and creation of a new customer service system.

The  number  of  MGTS’  access  lines  in  use  rose  by  1.1%  in  2003,  to  4.1mn.  In

2003,  MGTS’  revenues  were  up  26.6%  y(cid:1)o(cid:1)y.  Revenues  from  subscription  fees

climbed 32.6% y(cid:1)o(cid:1)y, to $198.8mn. Rapid growth was brought about largely by con(cid:1)

tinuing  changes  in  tariff  structure.  Revenues  from  local  telephony  services,  sub(cid:1)

scriber connection fees and line leasing rose by 20.7% y(cid:1)o(cid:1)y, to $103.5mn.

In 2003, MGTS achieved the highest organic growth in the telecommunications

segment. Further growth can be achieved through, in the first place, network mod(cid:1)

ernization, expanded number capacity and introduction of added(cid:1)value services.

Early  2004,  MGTS  launched  the  last  stage  of  its  telephone  network  general

upgrade  program,  started  back  in  1998.  At  this  upgrade  stage,  analog  automatic

exchanges  are  to  be  replaced  with  digital  ones.  By  completing  this  stage,  the

Company will be able to bring digitization level of its fixed(cid:1)line telephone network

in  the  Russian  capital  in  line  with  the  standards  of  the  world’s  largest  cities.  Its

capex to revenues ratio was 16%. in 2003.

Every year, beginning in 2005, MGTS plans to upgrade from 300,000 to 500,000

access lines and simultaneously increase its number capacity to meet all phone(cid:1)

line  installation  requests.  The  Company  plans  to  replace  all  analog  automatic

exchanges with digital exchanges within seven to eight years.

A  major  breakthrough  in  the  Company’s  technological  development  enables

MGTS  to  offer  new,  modern  communication  services,  reinforce  its  position  in

Moscow’s telecommunications market, which will open up new growth opportu(cid:1)

nities for the Company.

Network  modernization  is  the  main  challenge  facing  MGTS  today.  Sistema

Telecom’s  strategic  priorities  in  the  market  of  incumbent  fixed  operators  are

acquisition  of  Svyazinvest’s  stake  in  MGTS  and  grooming  the  Company  for  an

IPO,  as  well  as  sustainable  growth  in  value(cid:1)added,  broadband  and  data  trans(cid:1)

mission services.

48

2003 Results 

SISTEMA ANNUAL REPORT 2003 

ALTERNATIVE FIXED OPERATORS

Semyon Rabovsky,
General Director of Comstar

Purchase of another 50% of Comstar shares in November 2003 gave Sistema an

opportunity to merge three biggest CLEC operators, namely, Comstar, MTU(cid:1)Inform

and  Telmos,  and  create  on  their  basis  in  2004  a  new  digital  operator  under  the

brand  name  of  Comstar  United  Telesystems.  Legal  aspects  of  the  merger  are

expected to be finalized before the end of 2004.

Judging by the 2003 results, the merging operators provided services to over

26,000 corporate customers and nearly 500,000 individual users. Comstar United

Telesystems is now the largest fixed(cid:1)line digital telecom operator in the Moscow

Region,  both  in  terms  of  number  capacity  in  use  and  the  number  of  corporate

subscribers. 

The new operator owns a fiber optic network in Moscow, provides such servic(cid:1)

es as telephony, Internet access (through dial(cid:1)up, dedicated networks and based

on  ADSL  technology),  hosting,  channel  leasing,  virtual  private  networks  (VPN),

videoconferencing,  access  to  banking,  financial,  and  information  resources  and

also  issues  telephone  cards.  The  Company  is  geared  to  servicing  corporate  sub(cid:1)

scribers and private users alike, providing a full range of cutting(cid:1)edge telecommu(cid:1)

nication services. 

Comstar contributed $4.8mn to the total amount of profit derived from tradi(cid:1)

tional telephony services in 2003, with cost of sales reaching $31.1mn, or 46.7% of

revenues, and operating rate of return standing at 7.3% for the same period.

MTU(cid:1)Inform’s revenues grew to $101.3mn in 2003, from $92.3mn in 2002, due

to an increase in the number of access lines in use. The number of access lines in

use was up 8.3% and revenues rose by 9.6% which pushed the Company’s operating

rate of return up to 48.3% in 2003, compared to 41.1% in 2002.

Despite a temporary break in service provision which lasted from February till

April 2003, Telmos’ revenues grew by 2.2% in 2003 to $37.5mn. As of December 31,

2003, the number of the Company’s lines in use increased to 57,609 from 51,690

in December 31, 2002.

Comstar United Telesystems’ main task is to complete consolidation of its oper(cid:1)

ators and become a leading CLEC fixed operator, by drawing on the experience and

technological resources of MTU(cid:1)Inform, Comstar, and Telmos.

The unified operator plans to raise the market’s awareness about its business by

providing IFRS financials.

49

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Market Share 
of Comstar United Technologies

Others,
40%

Combelga, 
4%

Source: Cominfo Consulting

Comstar 
United 
Telesystems,
35%

Golden 
Telecom,
21%

INTERNET ACCESS AND DATA TRANSMISSION

MTU(cid:1)Intel, Russia’s flagship Internet provider, consolidated its leading position

in  the  market  in  2003  by  offering  high(cid:1)quality  services  at  reasonable  prices  and

making its products as user(cid:1)friendly as possible.

MTU(cid:1)Intel  specializes  in  providing  a  full(cid:1)range  of  Internet  services,  including

Internet  access,  IP  telephony,  service  and  application  hosting,  private  corporate

networking, and so on.

In 2003, MTU(cid:1)Intel’s revenues rose on the back of steady growth in the number

of  active  subscribers,  using  ADSL  technology(cid:1)based  Internet  access  service  (up

95.4% y(cid:1)o(cid:1)y). This growth was partly offset by falling tariffs for corporate and indi(cid:1)

vidual  users,  which  pushed  the  Company’s  revenues  up  by  56.8%  to  $46.1mn  in

2003 from $29.4mn in 2002. Cost of goods sold was $34.4mn, or 74.7% of revenues

in 2003, compared to $22.8mn, or 77.6% of revenues in 2002.

In February 2004, MTU(cid:1)Intel, a leading Internet provider in Moscow, launched

broadband ADSL Internet access services for residential customers. It introduced a

new  set  of  tariffs,  called  Stream,  to  attract  this  customer  group.  The  new  tariffs

geared to private users offer affordable access prices and data transmission speed

of 1 to 7 MB/sec. New high(cid:1)speed home Internet channel is a logical step in the

development of Russia’s biggest broadband Internet access project, Tochka Ru, run

jointly by MGTS and MTU(cid:1)Intel. 

Sistema  Telecom’s  objective  now  is  to  insure  efficient  management  of  the

Corporation’s  telecommunications  assets  and  consolidate  its  leading  position

across all key segments of the telecommunications market.

Sustainable growth in the telecom industry opens up new growth opportunities

for the Group’s Companies. While still in the lead in the Moscow telecommunica(cid:1)

tions market, Sistema Telecom is poised to branch out to other Russian regions and

50

2003 Results 

SISTEMA ANNUAL REPORT 2003 

FSU  countries,  which  the  Group  considers  strategic,  and  to  emerging  countries

with promising telecommunications markets.

The telecommunications market is developing vigorously, creating a new social

environment and setting new standards of living. It also calls for ever more com(cid:1)

plex, high(cid:1)tech, innovative and large(cid:1)scale approaches. Sistema Telecom responds

to challenges of the future by charting a new strategic course and insuring a bet(cid:1)

ter coordination of its Group Companies’ efforts. 

Reputation

Mobile TeleSystems 

— Highest corporate governance standard among Russian companies. Standard & Poor's rating

agency ranks MTS among leaders in corporate governance standards in Russia. In July 2004, following

its annual rating review, Standard & Poor's upgraded Mobile TeleSystems' rating to CGR7+, the highest

rating it had ever awarded a Russian company.

— Company of the Year 2003 Russia based on the survey conducted by The Banker magazine.

— 15th in the 2003 annual Info Tech 100 rating conducted by Business Week journal among 10,000 public

companies.

Moscow City Telephone Network

— Winner of the Company of the Year 2003 Award in the Telecommunications sector instituted

by Kompaniya journal.

— Winner of the Russian National Olympus Award in the Construction, Transport

and Communications nomination.

— Gold Medal awarded at the Archimedes(cid:1)2003 International Industrial Property Show. 

MTU(cid:1)Inform

— Brand Name of the Year/EFFIE 2003 in the Services to Business nomination. The Award was given

to the Logic Line intellectual services package. It was the Company's second award, the first one being

awarded to  MTU(cid:1)Inform in 2001 in the High(cid:1)Tech Goods and Services Category. In 2000, it was nominated

in the Computer Elite 2000 Category.

— Winner of the Company of the Year 2000 Award instituted by Kompaniya journal, in the special Internet

Provider of the Year nomination.

Comstar 

— Comstar's Dial(cid:1)Public Internet cards won First Prize at the 13th Moscow International Advertising

Festival in the Packaging and Labeling nomination.  

— Comstar's web payphones were recognized the best product in the Original Advertising Media nomination

at the Russian national PROFI(cid:1)2003 competition of promotional opportunities. 

TELMOS 

— Patron of the Year 2003. The award is presented as part of the annual Idol Award for performing artists

instituted by the Russian business community, for support to the performing artists' community

and significant contribution to the revival of the traditions of Russian patronage.

51

2003 Results 

SISTEMA ANNUAL REPORT 2003 

MTU(cid:1)Intel

— Reader's Digest Trusted Brand Award in the Internet nomination based on surveys in 14 countries.

— Winner of the Company of the Year 2001 Award instituted by Kompaniya journal in the Internet Provider

of the Year nomination. 

— Tochka Ru Trademark: Brand Name of the Year /EFFIE 2002 in the High(cid:1)Tech Services nomination.

Personal Communications (Sonet Cellular Network trademark) 

— Brand Name of the Year/EFFIE 2003 in the High(cid:1)Tech Services nomination.

— Award of the Moscow Consumer Rights Foundation for "Contribution to the creation of a civilized

consumer market" in 2003.

Moscow Cellular Communications

— Certificate of the Public Council of Experts of the Russian and Moscow Consumer Rights Foundations

for Contribution to the creation of a civilized market in Russia in 2003.

53

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Electronics

CSC  (Science  Center  Concern),  one  of  the  largest
diversified  associations  of  electronics  enterprises  in  the
Russian Federation, was established in May, 1997 to pool
the  member  companies’  resources  in  carrying  out  large(cid:1)
scale  projects  in  the  electronics  industry.  The  Concern’s
major  shareholders  are  Sistema  (77.5%)  and  NED
Electronic Gmbh (10%), while individual minority share(cid:1)
holders  own  a  total  of  12.5%.  The  Concern’s  enterprises
are  located  in  Zelenograd  (suburban  Moscow),  Prague,
Voronezh and several other cities in Eastern Europe. The
CSC  enterprises’  products  are  exported  to  Western  and
Eastern  Europe,  Russia  and  other  CIS  countries,  North
America,  the  Middle  East,  and  Southeast  Asia.  The
Concern’s  enterprises  employ  over  5,000  highly(cid:1)skilled
professionals. The Concern’s Board of Trustees is headed
by Nobel Prize winner Zhores Alferov, vice president of the
Russian Academy of Sciences.
For more details, visit CSC at: www.koncern.ru

Alexander Goncharuk,
General Director of CSC: 

"We develop a knowledge(cid:1)intensive business and see a great

promise  in  it,  because  intellectual  potential  and  innova(cid:1)

tions  are  among  our  chief  competitive  advantages  in  the

world market. Today, we have a strong team working hard

to  improve  the  Concern's  efficiency,  increase  its  market

capitalization, develop successfully in the new science and

engineering paradigm, and put electronics to the forefront

of Sistema's business."

try.  It  makes  long(cid:1)term  investments  and  is  currently  one  of  the  largest

S istema holds shares in several leading enterprises in the electronics indus(cid:1)

and software (information and communication systems), microelectronics (devel(cid:1)

non(cid:1)state  market  players  in  this  segment.  Concern’s  companies  focused

on three key areas in 2003: production of telecommunications hardware

opment and production of semiconductors), and production of electronic prod(cid:1)

ucts (consumer and industrial electronics).

Development  of  the  electronics  business  is  a  strategic  priority  for  the

Corporation. In 2003, Sistema went ahead with restructuring its assets in this sec(cid:1)

tor. Management of CSC was put in the hands of Alexander Goncharuk (previous(cid:1)

ly CEO of Sistema Telecom), one of the Corporation’s most competent executives.

A new strategy was adopted to transform the Concern into the biggest high(cid:1)tech

company in Eastern Europe. Under this strategy, the Concern changed its owner(cid:1)

54

2003 Results 

SISTEMA ANNUAL REPORT 2003 

ship  structure,  reinforced  management  teams  at  its  enterprises  and  completed

financial restructuring.

In 2003, CSC companies registered a healthy growth in all key indicators, both

on the back of organic growth of its enterprises and new acquisitions. 

The  electronics  segment’s  revenues  rose  to  $85.9mn  in  2003,  up  12.8%  y(cid:1)o(cid:1)y.

Organic revenue growth amounted to $14.6mn in 2003. The bulk of revenues in

this  segment  in  2003  came  from  Mikron  plant  and  STROM  telecom.

Microelectronics  and  telecommunications  equipment  accounted  for  89%  of  rev(cid:1)

enues in 2003.

Revenue in USD mn.

92

76.2

29.9

29.3

2003

2002

2001

2000

We believe that CSC enterprises have a considerable growth potential. Strong

growth  and  further  improvement  in  the  financial  and  economic  state  of  the

Concern’s enterprises in 2004 driven by the outpacing organic growth in turnover,

is expected to more than double their financial numbers. As an additional fund(cid:1)

raising alternative, we are mulling the possibility of taking CSC to the public mar(cid:1)

ket through an initial public offering.

INFORMATION AND COMMUNICATION EQUIPMENT 

Following the integration of STROM telecom’s Group of Companies into CSC in

2003,  production  of  telecommunications  equipment  and  information  systems

became its key business area.

Aggregate annual volume of the Russian telecommunications equipment market

today is estimated at between $2.5bn(cid:1)$3.5bn, growing by 10%(cid:1)15% annually. Russian

companies account for about 20% (cid:1)30% of the market, with CSC holding 2%.

STROM  telecom  manufactures  a  broad  spectrum  of  modern  communication

equipment,  products  based  on  information  systems  and  technologies,  including

switches  for  intellectual  network  (IN)  services,  call  centers,  transit  telephone

55

2003 Results 

SISTEMA ANNUAL REPORT 2003 

exchanges,  analog(cid:1)to(cid:1)digital  converters,  billing  systems,  customer  support  sys(cid:1)

tems,  unauthorized  access  protection  systems,  next  generation  network  (NGN)

solutions and so on. All products are manufactured in compliance with interna(cid:1)

tional ISO 9001 quality standards. STROM telecom takes orders from operators of

all communication types (fixed(cid:1)line, mobile and IP telephony) in Russia, other CIS

countries, Western and Central Europe and the Middle East.

Following a decision to start equipment production in Russia, a surface mount(cid:1)

ing  line  was  installed  at  the  Elaks  plant  in  2004  and  production  of  modern

telecommunications  equipment  was  launched  under  the  STROM  telecom  trade(cid:1)

mark.  In  2003,  STROM  telecom’s  order  book  more  than  doubled  y(cid:1)o(cid:1)y.  The

Company expanded its geographic reach as well. In 2004, STROM telecom started

exporting MEDIO communication equipment to the US. The first MEDIO digital

switching  system  was  installed  in  New  York,  to  be  followed  by  other  major  US

cities.  Services  based  on  MEDIO  platforms  are  provided  to  telecom  operators  in

Russia, Germany, the Czech Republic, Ukraine, and several other countries. 

STROM telecom and its subsidiaries generated revenue of $37.3mn in 2003, or

up 34.1% y(cid:1)o(cid:1)y.

Now,  CSC’s  strategic  objective  is  to  solidify  its  leading  position  in  the  equip(cid:1)

ment production for small and medium(cid:1)sized companies and broaden operations

in information and communication technologies.

MICROELECTRONICS

One of the Concern’s companies, Molecular Electronics Research Institute and

Mikron Plant (NIIME & Mikron), an undisputed leader in the Russian microelec(cid:1)

tronics  industry,  is  the  biggest  manufacturer  of  integrated  circuits  in  Russia  and

other CIS countries. The Company manufactures over 450 kinds of integrated cir(cid:1)

cuits  and  semiconductor  products.  Microelectronics  products  are  also  manufac(cid:1)

tured by VZPP(cid:1)Mikron (based on the Voronezh Semiconductor Instruments Plant).

In 2003, the global semiconductor market topped $150 billion, registering a 7%

growth.  The  Semiconductor  Industry  Association  estimates  that  the  market  will

continue to grow by 9%(cid:1)10% per annum in 2003(cid:1)2006. The integrated circuit mar(cid:1)

ket in Russia stood at around $0.8bn in 2003, and is currently posting an annual

growth  of  10%(cid:1)15%.  Mikron  has  the  largest  share  (around  4%)  of  the  market

among  Russian  manufacturers  and  is  the  biggest  Russian  exporter  of  microelec(cid:1)

tronics products. It sends more than 70% of its output to Southeast Asia, Europe,

and America. Mikron opened a representative office in China in 2003.

In  2003,  Mikron  continued  to  implement  its  strategic  development  program,

under which the Company positions itself as a supplier of made(cid:1)to(cid:1)order micro(cid:1)

circuits and reorganizes its marketing system to sell its products directly to equip(cid:1)

ment manufacturers. In the meantime, it keeps up expanding its traditional client

base in the domestic market, including state contractors.

In 2003, NIIME & Mikron became the first Russian high(cid:1)tech company to enter

the stock market, when it placed a RUR 300mn bond issue on the Moscow Stock

Exchange.

56

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Mikron  generated  $35mn  in  revenues  in  2003,  or  40.7%  of  total  revenues

in this segment.

The  Company  intends  to  finalize  setting  up  a  business  that  would  develop

and promote specialized analog and analog(cid:1)digital information systems (ASIC

Vendor), relying on its R&D and marketing expertise.

Maintaining further efficient growth in microelectronics, which is a complex

knowledge(cid:1)intensive  industry,  is  among  top  priorities  for  CSC.  Developing  new

products and technologies is a basic principle for growing CSC enterprises. NIIME

& Mikron is a leading participant in the National Technological Program run by

the  Russian  Management  Systems  Agency.  Some  of  the  Concern’s  companies  are

involved, together with their foreign counterparts, in the European Union’s fun(cid:1)

damental program to develop new technologies (FP(cid:1)6).

Financial markets:

— July 2003: NIIME & Mikron placed a RUR 300mn bond issue (Moscow Stock Exchange).

INDUSTRIAL AND CONSUMER ELECTRONICS

Elaks,  Elion  and  Kvant  plants,  Precision  Engineering  Research  Institute,  and

several other enterprises and R&D centers of the Concern are in charge of devel(cid:1)

oping and manufacturing consumer and industrial electronic products.

Concern’s chief objective in this segment in 2003 was implementing a program

to  create  Russia’s  first  consumer  electronics  umbrella  brand(cid:1)name  Sitronics.

Russia’s consumer electronics market volume exceeded $6bn in 2003, or 20% up

from 2002 (according to GfK). Russian manufacturers’ market share is around 40%

and growing, mostly in the low(cid:1)end segment.

The year 2003 was a watershed for the Sitronics project and for CSC, as a whole.

Sitronics, a company created in 2002 to manufacture consumer electronics under

Sitronics trademark, has expanded its product line from 3 to 26 products. In 2004,

Sitronics’  product  line  comprised  over  40  product  items,  from  television  sets  to

computers  (including  notebooks),  LCD  displays,  telephones,  DVD  players,  MP3(cid:1)

Flash  audio  players,  digital  recorders,  and  so  on.  Next  in  line  are  car  radio(cid:1)tape

recorders and new types of audiovisual, consumer and computer products.

In 2003, revenues generated by sales of electronic devices and home appliances

(mostly sales of Sitronics products) amounted to $7.4mn, or 8.6% of the segment’s

revenue, from $4.9mn, or 6.9% in 2002.

The Company’s strategy is aimed at developing a leading national brand name

in world(cid:1)class consumer electronics in the mid(cid:1)price segment.

57

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Reputation

NIIME & Mikron

— ISO 9001:2000 Quality Management System Certificate 

— Recipient of the Russian Government's Quality Award in 2001

— Russian Quality Leader 2002 Certificate from the Russian Quality Organization

— Certificate from the Military Register system

— Member of the European Foundation of Quality Management (EFQM)

— "Quality and Safety Guarantee" Certificate and Award at the WQO's National Security 2002. 

Elion and NIITM

— Twelve products were distinguished with gold medals at international industry fairs.

STROM telecom 

— ISO 9000 Quality Certificate

— Product line comprises more than 20 systems and products certified in compliance with the standards

of countries of operation (Russia and other CIS countries, Germany, US, and Europe).

Sitronics

— Certificate of the Association of Trading Companies and Manufacturers of Electrical Home Appliances

and Computer Products

— Certificate of the International CEM(cid:1)2003 Exhibition

— Certificate of the International 21st Century High Technologies Forum

— Certificate issued by the Uniscan Association 

— Certificate issued by the Uniscan Association (electronic data exchange) 

— Certificate of Potrebitel (Consumer) magazine (SB 2135 model)

— Certificate of Potrebitel (Consumer) magazine (SB 2107 model)

— Certificate of Potrebitel (Consumer) magazine (SB 2136 model)

59

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Insurance

ROSNO  insurance  company was  established  in  1991.
Today,  Sistema  has  a  47%  stake  in  the  Company,  with
another  45.27%  held  by  Allianz  AG.  ROSNO  is  a  general
insurer licensed to provide 95 types of coverage. It oper(cid:1)
ates a regional network of 100 branches managed by ten
regional offices and 185 agencies in all constituent territo(cid:1)
ries  of  the  Russian  Federation,  a  representative  office  in
Kazakhstan, and a subsidiary in Kyrgyzstan. ROSNO’s key
product classes include voluntary medical insurance poli(cid:1)
cies,  property  insurance,  motor  vehicle  insurance,  and
reinsurance.  ROSNO’s  corporate  customers  are  mostly
engaged  in  telecommunications,  oil  and  gas,  banking,
manufacturing, wholesale and retail trade.
For more details, visit ROSNO at: www.rosno.ru

Leonid Melamed,
General Director of ROSNO: 

"We continue to improve the Company's operations, above

all,  its  business  management  strategy,  incentivization

arrangements,  accounting  system  and  product  quality

monitoring, i.e. all those areas that will ultimately help us

improve the quality of services we offer to our numerous

customers.  We  have  very  ambitious  goals  aimed  at  high

annual growth of ROSNO's business in the next five years.

To  be  able  to  meet  such  huge  challenges,  the  Company

needs  matching  resources.  We  have  strong  shareholders,

such as Sistema and Allianz. They have accumulated enor(cid:1)

mous experience in their respective fields and are willing

to share it with us."

tion with Allianz AG. ROSNO is the biggest general insurance company and

I n 2003, Sistema continued developing its insurance business in collabora(cid:1)

one of leading insurers at the national level. Throughout 2003, ROSNO con(cid:1)

tinued  to  meet  the  objective  set  by  its  shareholders,  namely  to  provide

brand(cid:1)new insurance products at affordable prices. 

In 2003, ROSNO’s shareholders made a crucial decision to more than double

the insurer’s charter capital, to RUR 960mn. The same year, the number of volun(cid:1)

tary  and  mandatory  insurance  products  offered  to  individuals  and  corporate

clients, reached 95. In 2003, the Company sold 1.25mn policies, up 10% y(cid:1)o(cid:1)y.

ROSNO and its subsidiaries sell medical, property, motor vehicle, life, accident,

and reinsurance policies. Last year, the Company’s top management adopted a new

regional development strategy to improve performance of its regional network and

60

2003 Results 

SISTEMA ANNUAL REPORT 2003 

streamline  business  management  of  its  structural  units.  In  accordance  with  this

strategy, the Company completed reorganization of its regional structure, setting up

ten offices put in control of ROSNO’s 100 branches grouped by the geographic prin(cid:1)

ciple. Reorganization is expected to facilitate delegation of the head office’s respon(cid:1)

sibilities  to  regional  offices,  accelerate  management  decision  making,  improve

indemnity and benefit payment, and cut the Company’s admi(cid:1)nistrative costs.

ROSNO’s business experience of many years, as well as its stable financial situ(cid:1)

ation are reflected in the dynamics of its key financial indicators in 2003. 

In 2003, the insurance segment’s revenues rose by $47.2mn, or up 33.5% y(cid:1)o(cid:1)y,

mostly on the back of to the development and promotion of new insurance prod(cid:1)

ucts and customer base expansion.

Voluntary medical insurance, motor vehicle insurance, and property insurance

contributed $121.2mn altogether, or 55.5% of total premiums. In general, the total

amount of premiums went up by 38.1% in 2003, to $218.2mn, from $158mn in 2002.

Premiums by Insurance Class, in USD '000

Voluntary medical insurance

Third(cid:1)party motor insurance

Insurance against motorist damage

Property insurance

Personal liability insurance

Marine, aviation and transport insurance

Accident insurance

Insurance against other losses

Life insurance

Mandatory third(cid:1)party motor insurance

Risk reinsurance

Year ended on December 31

2002

2003

(thousands)

53,537

5,231

24,029

18,388

2,823

7,968

4,140

1,867

1,968

–

38,062

62,223

3,168

33,503

25,462

3,201

7,838

7,044

2,988

1,710

14,993

56,117

Total amount of insurance premiums

$158,013

$218,247

The Company’s operating profit shot up to $17.1mn in 2003, from $2.6mn in

2002, while operating rate of return rose to 9.1% vs.1.8% in 2002.

To confirm and guarantee fulfillment of its contractual obligations, ROSNO sets

aside insurance provisions, as approved by the Insurance Supervision Department

of the RF Finance Ministry, and invests such funds in highly liquid and profitable

assets.  In  particular,  ROSNO  has  created  unearned  premium  fund,  life  insurance

fund,  provision  for  outstanding  claims  and  prevention  fund.  A  steady  growth  in

amount  of  assets  kept  in  these  funds  insures  the  Company’s  ability  to  settle  its

policy(cid:1)holders’ claims. 

61

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Net Premiums, in USD mn

163.312

126

79.8

57.2

2003

2002

2001

2000

Growth  in  the  Company’s  equity  enables  it  to  increase  its  own  retention  in

major risk insurance, makes it more stable financially and creates a springboard

for further expansion. 

Solvency is one of the most critical factors to gauge an insurance business’s per(cid:1)

formance. Russian laws require domestic insurers to maintain a certain solvency

margin  ratio  in  insurance  operations.  As  of  December  31,  2003,  ROSNO’s  actual

solvency margin exceeded the required level 1.5(cid:1)fold, as a result of its successful

operations in the insurance market and correct assessment of its obligations.

For  six  years  now,  PricewaterhouseCoopers  has  been  auditing  ROSNO’s

accounts  in  accordance  with  the  International  Financial  Reporting  Standards

(IFRS). In 2002, ROSNO hired another auditor, Russian company called Marillion.

ROSNO follows a policy of transparency and information disclosure in its dealings

with customers, counterparties and shareholders. The Company has already final(cid:1)

ized its transition to IFRS.

ROSNO has a high(cid:1)quality obligatory reinsurance coverage for assumed risks.

Among  its  reinsurance  partners  are  Allianz  AG,  Partner  Re,  Hannover  Re,  SCOR,

Munich Re, Swiss Re, and major Russian insurance companies. It also cooperates

with Lloyd’s brokerage agencies.

ROSNO  has  joined  17  insurance  pools  and  is  a  member  of  numerous  profes(cid:1)

sional  and  industry  associations,  and  the  International,  Russo(cid:1)British,  Russo(cid:1)

American, Russian, and Moscow Chambers of Commerce.

One of ROSNO’s strategic objectives is increasing its market capitalization and

improving its solvency standards and, through that, its financial reliability and sta(cid:1)

bility. In addition, the efficiency of investments, business openness and a high level

of corporate culture are all vital aspects of the Company’s strategy.

Among  all  Russian  insurance  companies,  ROSNO  is  best  prepared  to  face  its

competition  after  Russia’s  accession  to  the  WTO,  thanks  to  its  IT  infrastructure,

IFRS audit and accounting practice and Allianz AG ‘s experience.

62

2003 Results 

SISTEMA ANNUAL REPORT 2003 

Looking into 2004, the Company plans to increase its insurance market share

by 1.5%, attract 40% more premiums on traditional policies, and expand its agency

network. Besides, ROSNO considers setting up two subsidiaries, namely a life assur(cid:1)

ance company and an asset management company.

In the longer term, the Company intends to grow its share in target segments

of the Russian insurance market to 20% by 2007.

Reputation

— The highest rating, А++, “High Reliability with Positive Outlook” in the national rating

of Russian insurance companies compiled by Expert RA rating agency in 2003, 2002, and 2001.

— Gold Award for Business Reputation Excellence from the Russian Financial Press Club in 2003.

Previously, the FPC named ROSNO the most transparent Russian insurance company for three years

in succession.

— Mark of Confidence from Reader’s Digest magazine, two(cid:1)time winner in the Insurance Company Category

based on a survey conducted in 18 countries. 

— Winner of numerous Company of the Year Awards.

— Placed on the Reliable Partners Register of the Federal Chamber of Commerce and Industry.

— Golden BRAND NAME OF THE YEAR/EFFIE 2002, winner of the national award

in brand development and promotion.

— Named Best Insurance Company in the annual Popular Trademark 2003 rating.

— In January 2004, Leonid Melamed, ROSNO’s General Director, was named Man of the Year 2003

in the annual People of the Year project run by Russia’s biggest Internet holding company, Rambler. 

— Ranked Number One among the 50 Most Strategic Insurance Companies

(on the basis of the survey conducted by the Rating Center of the Institute of Economic Strategies (INES).

— Ranked by the Interfax CEA among Russia’s biggest insurance companies in terms of collected insurance

premiums, except for life insurance:

6th in voluntary insurance, other than life insurance;

1st in personal insurance;

10th in property insurance;

11th in liability insurance;

9th in mandatory third(cid:1)party motor insurance.

— Ranked by the Interfax CEA among Russia’s biggest insurance companies in terms of indemnities paid

in all insurances classes, except for life insurance:

3rd in voluntary insurance, other than life insurance;

4th in personal insurance;

4th in property insurance;

4th in liability insurance.

Sources: Insurance Supervision Department of the RF Finance Ministry

and the Russian Motor Insurance Association

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Real Estate

Sistema(cid:1)Hals is  a  leading  developer  in  the  Moscow
region, managing Sistema’s assets in the construction and
real estate segment. Its core operations include land devel(cid:1)
opment,  construction,  and  real  estate  management.
Sistema(cid:1)Hals  comprises  over  20  companies  with  compe(cid:1)
tencies and skills to carry through a construction project,
from  concept  design,  feasibility  study  and  architectural
concept  development  to  actual  construction  work  and
operation  of  a  completed  project.  The  Company’s  core
focus is Class A office real estate, high(cid:1)end residential real
estate and cottages, as well as shopping and leisure cen(cid:1)
ters.  Among  the  largest  projects  successfully  completed
by Sistema(cid:1)Hals in the Russian real estate market are Hals
Tower  office  complex  and  Daimler  Chrysler  head(cid:1)office,
to name just a few.
For more details, visit Sistema(cid:1)Hals at: www.sistema(cid:1)hals.ru

Felix Yevtushenkov,
General Director, Sistema(cid:1)Hals: 

"The  real  estate  market  in  Russia  has,  without  a  doubt,

become  more  professional  and,  by  implication,  more

exciting and dynamic. 'Growth' is exactly the word which

encapsulates  most  precisely  the  developments  in  our

Company  in  2003.  The  ingredients  of  our  success  are

more  diverse  order  books,  emergence  of  a  team  of  top(cid:1)

notch professionals, application of innovative construc(cid:1)

tion techniques and partnership with renowned foreign

companies."

a company specializing in building high(cid:1)end office real estate and luxury

S istema’s assets in the real estate segment are managed by Sistema(cid:1)Hals,

first(cid:1)class office and residential housing and is a leading developer in Mos(cid:1)

residential properties. The Company has successful experience in building

cow’s booming market.

The Russian real estate market grew at a dramatic rate in 2003, gradually acquir(cid:1)

ing characteristics of well(cid:1)established markets in the West. There are several factors

behind the strong influx of capital into the Russian property market, including eco(cid:1)

nomic growth, government reforms, redistribution of asset types, and fewer invest(cid:1)

ment opportunities in real estate markets in Central  and  East European countries.

Strong capital flows into Russia’s real estate market undermined rate of return, which

was felt most acutely in 2003. Nevertheless, rate of return provided by the Russian real

estate market is higher than that in Central and Eastern Europe, making a stronger

investment case for the Russian and Moscow markets in the eyes of foreign investors. 

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2003 Results 

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Rate of return, Class A Office Space*

Moscow

Warsaw

Budapest

Prague

London (City)

Berlin

Q4'97*

18.00

15.00

11.00

10.00

6.27

8.75

Q4'01

17.00

13.00

8.75

9.00

6.55

7.00

Q4'02

16.00

10.00

8.75

8.80

6.00

5.25

Q3'03

15.00**

10.00

8.50

8.50

5.25

6.00

* According to Stiles & Riabokobylko Research

Total Vacant Modern Office Space in Moscow*

3.7

3.3

2.75

2.3

1.9

1.7

mn. 
(m3)
1.4

0.20

0.25

0.15

0.40

0.50

0.50

0.40

2005Est.

2004Est.

2003Est.

2002

2001

2000

1999

— Newly built
— Total on offer (year beginning)

* Source: Colliers International

In 2003, investment funds started to aggressively invest into the Russian real estate

market. Some of these funds, which are being set up today, pool resources of Russian

and foreign investors, who jointly decide on investment strategies for their funds.

Sistema(cid:1)Hals signed a contract to construct a head office building for Siemens

in Moscow (one of the biggest real estate projects in Russia so far), which became

a striking testimony to the stability of the Russian real estate market, its invest(cid:1)

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2003 Results 

SISTEMA ANNUAL REPORT 2003 

ment climate, and the level of trust on the part of foreign investors. Ground(cid:1)break(cid:1)

ing ceremony for Siemens’ new office building of more than 40,000 square meters

was  held  in  September  2003,  as  part  of  the  celebrations  to  mark  150  years  of

Siemens’ presence in Russia. The project is to be carried out by Sistema(cid:1)Hals joint(cid:1)

ly with Siemens Real Estate. Thus, after many years of teamwork in telecommuni(cid:1)

cations, Sistema and Siemens have found a new area for cooperation.

To date, Sistema(cid:1)Hals order book has 40 projects with a total space of 1.782mn

square  meters,  including  Beijing  Hotel  renovation  project  with  construction  of

additional  properties  on  its  premises,  and  renovation  of  Detsky  Mir  department

store on Lubyanka Square. At the present moment, Sistema(cid:1)Hals has developed a

program to build a chain of shopping and leisure centers in the regions, including

St. Petersburg, Novosibirsk, Yekaterinburg, Kazan and others.

In  2003,  the  Real  Estate  unit’s  revenues  were  up  $17.6mn  y(cid:1)o(cid:1)y,  reaching

$39.1mn, mostly from sales of newly built office buildings.

The Company’s strategy going forward rests on technological leadership, effi(cid:1)

cient  management,  successful  experience  of  partnership  and  implementation  of

large(cid:1)scale development projects.

Reputation

— Golden Arch of Europe 2003, Frankfurt. Award for quality and technologies used in the Bolshaya

Ordynka project in 2003.

— Company of the Year Award in the Contribution to Urban Development nomination in 2003 and 2002. 

— Best Building Project Completed in 1990(cid:1)2000 in Moscow in the Office Space and Buildings

and Business Centers nomination for the DaimlerChrysler project.

— DaimlerChrysler’s head office building received Grand Prix of the 13th International Construction

Award (New Millennium Award) in the Best Millennium Project nomination in 2001 in Paris.

— 15th Golden Europe Award for Quality (New Millennium Award) in the Best Millennium Project

nomination for DaimlerChrysler’s head office building received in 2001 in Paris.

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RETAIL TRADE

Detsky  Mir  Group  of  Companies,  the  biggest  retailer
for children’s goods in the Russian market. The Detsky Mir
department store, from which the Group derives its name,
celebrated its 45th anniversary in 2002. In 1996, Sistema
became the Company’s majority shareholder (more than
70%, with another 19% held by the Moscow Government).
The Group’s major assets include Detsky Mir department
store,  Europe’s  biggest  retailing  outlet  selling  children’s
goods, in Lubyanka Square (a total area of 54,500 square
meters),  visited  by  up  to  60,000  shoppers  every  day,  Toy
Palace in Bolshaya Yakimanka Street, a store on Vernadsky
Prospekt, a warehousing complex in Karacharovo, region(cid:1)
al  shopping  centers  in  Orel  and  Tambov,  new(cid:1)format
stores  in  the  MEGA  shopping  centers  and  in  Moscow’s
Golyanovo, Bibirevo, and Maryino districts. The Group has a
work  force  of  over  1,600.  It  is  currently  expanding  its
regional operations and creating a nationwide retail chain.
For more details, visit DMC Web(cid:1)Page at: www.detmir.ru

Sergei Kushakov,
General Director, Detsky Mir(cid:1)Center

Among main challenges facing Detsky Mir Group of Companies

in 2003 were testing its new development model, consolidating

retailer's functions in DMC and laying the foundation

for a nationwide retail chain employing the most up(cid:1)to(cid:1)date

retailing techniques.

a leader in the Russian retail market for children’s goods. The Group is a sole

S istema is a majority shareholder in the Detsky Mir Group of Companies,

registered owner of the Detsky Mir trademark in Russia, one of the most rec(cid:1)

ognizable brand names in the market for children’s goods in this country.

Russian market for children’s goods, with a total annual volume of $4bn(cid:1)$5bn,

has been growing at a healthy 15% (cid:1)20% rate per annum over the past two years,

while  some  goods  categories,  for  example,  toys,  have  registered  a  30%  annual

growth.  Volume  of  Moscow’s  market  for  children’s  goods  is  estimated  at  $1bn(cid:1)

$1.5bn. with DMC controlling around 2%(cid:1)3% of the market.

Among main challenges facing Detsky Mir Group of Companies in 2003 were

testing  its  new  development  model,  consolidating  retailer’s  functions  in  DMC

and laying the foundation for a nationwide retail chain employing the most up(cid:1)

to(cid:1)date retailing techniques. In 2003 the Company put together a management

team,  launched  a  new  IT  system,  defined  product  lines,  finalized  zoning  and

shop floor equipment layouts for new stores. DMC set up a single Distribution

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2003 Results 

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Center,  Russia’s  first  non(cid:1)food  stock  management  center,  to  insure  on(cid:1)time

deliveries  to  Detsky  Mir  chain  stores  and  keep  storage,  handling  and  trans(cid:1)

portation costs to a minimum.

Detsky Mir’s store chain expanded noticeably in 2003. In Moscow, new(cid:1)format

stores were opened in the MEGA shopping center and in the Twelve Months shop(cid:1)

ping center in Golyanovo district. Expansion has continued throughout 2004, with

new Detsky Mir stores opened in the Alexander Lend shopping mall in Bibirevo

and in the BUM shopping mall in Maryino. Next in the line are Detsky Mir stores

in  the  PIK  shopping  mall  on  Sennaya  Square  and  in  Shopping  Island  center  on

Vasilyevsky Island in St. Petersburg. In May 2004, the key operator of Detsky Mir(cid:1)

Center Group was running a total of eight stores for children’s goods.

Retail Trade unit posted a 15.3% growth in income, which reached $55.5mn

in 2003 against $48.2mn in 2002. Growth came largely from opening of new retail

units and expansion of floor space in shopping centers. The unit made gross prof(cid:1)

it of $24.3mn, or 30.8% of the segment’s gross profit in 2003, up from $18.6mn,

or 37.3% of the segment’s gross profit in 2002. In 2003, the unit’s operating profit

was $6.6mn, compared to $4.6mn in 2002, on the back of stronger sales.

Detsky Mir Group of Companies’ development strategy seeks to consolidate its

leading position in the retail market for children’s goods, expand its retail chain

in Moscow and across Russia, and capture a bigger share of the market for child(cid:1)

ren’s goods.

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2003 Results 

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Finance

Moscow Bank for Reconstruction and Development
(a  commercial  bank),  established  in  1993,  holds  General
License No. 2268 from the Bank of Russia. In 2003, MBRD
celebrated  its  10th  anniversary  of  successful  operations.
MBRD is a full(cid:1)service commercial bank offering a full array
of banking services, more than 140 all in all, including for(cid:1)
eign trade contracts, corporate lending in rubles and for(cid:1)
eign currencies, issue of bank guarantees; securities trading
(sovereign  and  corporate  bonds,  equities  and  bills);  retail
banking; consumer lending and asset management servi(cid:1)
ces.  The  Bank’s  shareholders  include  Sistema  (54.27%),
ALROSA  company,  Intourist  travel  company,  and  MGTS
telephone company. The bulk of the Bank’s clientele comes
from  the  corporate  sector.  As  of  December  31,  2003,
the Bank operated in four regions and had three branches –
in St. Petersburg, Syktyvkar and Rostov(cid:1)on(cid:1)Don.
For more details, visit MBRD Web(cid:1)Page at: www.mbrd.ru 

The Bank's main goals for 2004 include implementation

of its large(cid:1)scale retail banking project and continued growth

of its corporate client base.

operator in the financial sector. It is a full(cid:1)service commercial bank

M oscow  Bank  for  Reconstruction  and  Development  is  Sistema’s  key

services. MBRD offers a broad spectrum of banking services and also

operating in three banking areas – corporate, investment, and retail

serves as a treasurer for Sistema Companies.

The macroeconomic situation was favorable to growth of the banking sector in

2003.  Stability  and  predictability  of  key  factors  underlying  Russia’s  development

encouraged  high  economic  growth  rates.  Growth  in  personal  incomes  coupled

with  falling  interest  margins  and  tougher  competition  forced  banks  to  step  up

their retail banking operations. The amount of retail deposits at credit institutions

went up by 46% in 2003. Deposit account balances (in operating banks, excluding

Sberbank) topped RUR300bn at the end of 2003 (up by more than RUR 90bn since

year beginning).

In 2003, Moscow Bank for Reconstruction and Development launched a retail

banking  program  drafted  jointly  with  Deloitte  and  Touche  CIS  and  approved  in

November 2002. A retail banking unit was created within the Bank’s organization(cid:1)

al chart to implement its retail banking strategy. Additional retail banking offices

were opened in Moscow and St. Petersburg.

Developing technologies and products based on plastic cards is a key element

of the Bank’s retail strategy. In 2003, MBRD put into operation its own processing

center certified to operate in the MasterCard International and Visa International

payment  systems.  MBRD  has  been  issuing  VISA  cards  of  its  own  design  since

74

2003 Results 

SISTEMA ANNUAL REPORT 2003 

August, 2003, and in November 2003 it started handling VISA cards in its own pro(cid:1)

cessing center. The number of VISA International and MasterCard International

cards  issued  by  the  Bank  more  than  quadrupled  over  2003,  standing  at  12,800

cards at year’s end.

The Bank’s proprietary network of self(cid:1)service banking terminals expanded six(cid:1)

fold in 2003, from 12 to 70 machines of various types, including 65 ATMs and 5

cash(cid:1)in modules. Self(cid:1)service terminals have now been modified for making cash

deposits onto plastic card accounts. Work started in July 2003 to readjust self(cid:1)serv(cid:1)

ice terminals so that they can accept both plastic card and cash payments from

retail customers.

In  2003,  the  Bank  launched  its  mobile  banking  project  (remote  account

management  from  mobile  telephones).  In  the  same  year,  MBRD  and  MTS

entered  into  a  cooperation  agreement  to  develop  and  promote  joint  brand

products.  As  a  result,  mobile  banking  information  services  have  been  intro(cid:1)

duced along with facilities to accept MTS bill payments from ATMs, cash(cid:1)in ter(cid:1)

minals, and in the Bank’s retail branches.

MBRD’s  income  rose  by  56.9%  in  2003,  to  $57.5mn.  Its  interest  income

increased by 59.2%, to $46.5mn, most of coming from interest on loans made to

the Bank’s customers. Its loan portfolio grew by 68% from January 1, 2003.

The Bank’s main objectives for 2004 include implementation of its large(cid:1)scale

retail banking project and continued growth of its corporate client base. MBRD

intends to strengthen its position among top thirty full(cid:1)service banks in Russia by

the end of 2004. 

The Bank plans to achieve its strategic goals in retail banking by various means,

which include expanding its client base by capitalizing on its potential synergies

with  MTS,  MGTS  and  Sistema’s  other  operators,  modernizing  its  technological

infrastructure, and continuing with regional expansion.

Reputation

MBRD Commercial Bank

— MBRD is among 30 biggest banks in Russia in terms of assets. Expert and Profile magazines ranked it 27th

among Russia’s biggest banks in terms of size of assets, and 30th in terms of volume of securities in 2004. 

— MBRD was 21st most reliable bank among 100 biggest Russian banks

(as of January 1, 2004, Profile magazine).

— The Bank has the status of Authorized Bank of the Moscow Government. 

— Placed by the Federal State Customs Committee on the Register of banks and other institutions certified

by the Customs Authorities to act as guarantors.

— In March 2003, Fitch IBCA international rating agency reaffirmed its MBRD’s credit rating,

giving it stable outlook.

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2003 Results 

SISTEMA ANNUAL REPORT 2003 

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Tourism and Foreign Assets

Sistema International Investment Group was set up
in 2001 to manage foreign assets, with Sistema as its sole
shareholder.  Its  business  is  mostly  focused  on  develop(cid:1)
ment and real estate projects and building travel industry
infrastructure  in  other  countries.  Sistema  International
has  projects  in  Hungary,  Great  Britain,  Spain,  Croatia,
Montenegro, the Czech Republic and several other coun(cid:1)
tries.  Today,  Intourist  is  the  key  operator  in  the  travel
services segment. Victor Bolshakov is President of Sistema
International Investment Group.

Intourist,  established  in  1929,  is  a  leading  operator  in
the  tourist  and  leisure  services  market  in  Russia.  It  cur(cid:1)
rently offers a full spectrum of services to individuals and
corporations in the Russian Federation and over 60 other
countries. The Company has a broad mix of travel prod(cid:1)
ucts, including packaged tours and various services, such
as transportation, hotel accommodation, excursions, visa
arrangement,  and  on(cid:1)line  reservation.  Intourist  has  a
well(cid:1)developed  network  of  1,500  partners  acting  as  its
agents and its own network of 20 sales offices. Intourist
sells  its  products  and  services  through  more  than  600
companies abroad. Intourist is this nation’s oldest brand
name  and  one  of  the  most  experienced,  reliable,  and
rapid(cid:1)growing  companies  in  the  Russian  travel  industry.
Its  major  shareholders  today  are  Sistema  (90.65%)  and
GAO Moskva (8.85%).
For more details, visit Intourist Web(cid:1)Page at: www.intourist.ru

Growth in Intourist's sales outpaced the average market rate

in 2003, enabling the Company to increase its share across all key

market segments.

Investment  Group,  which  is  mainly  focused  on  managing  foreign  assets

S Sistema’s  assets  in  this  segment  are  managed  by  Sistema  International

represented  by  Intourist,  Russia’s  largest  inbound  and  outbound  tour

and developing travel industry infrastructure. In this segment, Sistema is

operator with offices in more than 60 countries.

Inbound  tourism  is  encouraged  by  growing  interest  toward  Russia,  as  a  rela(cid:1)

tively new and safe international tourism destination which offers an ever expand(cid:1)

ing  range  of  attractive  tourist  products  and  has  an  improving  infrastructure.

According to the State Statistics Committee, the number of foreign citizens visit(cid:1)

ing Russia as tourists edged up 2% to 3.2mn people in 2003. Outbound tourism has

been developing even more aggressively, primarily on the back of the growth in

real demand both in Moscow and across the Russian regions. The total number of

Russian nationals traveling abroad in 2003 rose by 13% y(cid:1)o(cid:1)y, to 5.7mn.

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2003 Results 

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Growth in Intourist’s sales outpaced the average market rate in 2003, enabling

the Company to increase its share across all key market segments. 

Intourist  is  a  leader  in  the  inbound  tourism  segment  in  terms  of  sales  and

service technology. It has an average share of over 20% in cultural and business

tourism segments, while these numbers are significantly higher for some other

destinations (40% for Great Britain, 33% for the Netherlands, and 30% for Spain).

Intourist handled over 80% of all tourists coming from Hong Kong, Poland and

the Middle and Near East.

While keeping its focus on in(cid:1)coming tourism, the Company has reinforced its

position in the domestic market as well, by pursuing its strategy as a tour operator,

ticket consolidator and retailer. Intourist has considerably expanded the range of

its services to domestic consumers. Its sales in the outbound tourism segment dou(cid:1)

bled in 2003. Its has entered the Moscow market with new products for Tunisia,

Italy, Spain, Andorra, the United Arab Emirates, and Austria. The Company is now

also offering charter programs in Samara and Arkhangelsk.

Developing a retail office network was one of Intourist’s key objectives in 2003.

The Company opened new sales offices in some of Moscow’s promising districts,

developed a concept and business technology for retail tourism, and launched a

broad promotional campaign. Today, Intourist’s network comprises 20 sales offices

in Moscow, and several franchises and regional subsidiaries.

Retail  distribution,  transportation,  and  hotel  management  units  were  turned

into  independent  businesses  in  order  to  improve  management  efficiency.  Much

attention was given to promotion of Internet technologies. The Company set up

Comtour system combining the features of on(cid:1)line exchange, web site, and travel

industry software.

The total number of the Company’s customers rose by 32% in 2003 to 259,000.

Its sales jumped by 19.6% the same year, from $52mn to $62.1mn.

The  key  components  of  Intourist’s  strategy  include  boosting  competitive

advantages in priority markets (incoming cultural and business tourism and for(cid:1)

eign  seaside  and  skiing  tours),  expanding  its  market  by  tapping  into  high(cid:1)profit

segments  (developing  VIP  services,  corporate,  convention  and  exhibition

tourism), smoothing out the seasonality of sales fluctuations by stepping up oper(cid:1)

ations  in  off(cid:1)seasons,  consolidating  its  position  in  regional  markets,  and  imple(cid:1)

menting vertical integration into hotel and transportation businesses.

The overriding objective facing Sistema International Investment Group, which

manages Sistema’s foreign assets, lies in developing travel industry infrastructure

and simultaneous maintaining its investment fund operations. In 2004, Sistema set

up a new company, Intourist Hotel Group, as part of its vertical integration pro(cid:1)

gram, to implement various hotel projects. Abbas Aliyev, one of the industry’s most

seasoned managers, who was head of Intourist in 1999(cid:1)2003, was put in charge

of IHG. Andrei Soluyanov was appointed as President of Intourist.

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2003 Results 

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Reputation

Intourist

— The Company holds all necessary licenses and certificates authorizing it to provide travel services in its area

of presence. It is a member of leading international travel industry organizations: WTO, RATA, ICCA, PATA,

ASTA, JATA, UFTAA/FUAAV, IATA, COTAL, and AIT.

— Best Tourist Brand Name 2003 in the Best(cid:1)Known Brand Name in Tourism 2003,

Excellence in Professionalism in Brand Name Concept Creation nomination. 

— National Tourist Olympus Award from the Travel Industry Department of the RF Ministry

of Economic Development.

— Guiding Star Award from the Travel Industry Board of the City of Moscow.

— Crystal Boat Award from GAO Moskva.

— Travel Industry Leaders Award.

— Awards and prizes at major international travel industry exhibitions – WTM, MITT, MITF and Recreation.

81

2003 Results 

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Radio Engineering

Radio  Engineering  and  Information  Systems
Concern,  whose  sole  shareholder  is  Sistema,  brings
together leading Russian enterprises with significant R&D
and production potential and experience in implementing
uniquely  complex  high(cid:1)tech  projects.  RTI(cid:1)Sistemy  was
established in 2000 on the basis of the A.L. Mintz Institute
of  Radio  Technologies  (RTI)  and  the  Distant  Radio
Communication  Research  and  Development  Institute
(NIIDAR R&D complex). Today, the Concern is involved in
R&D projects in radio technologies, information and com(cid:1)
munications,  and  instrument  building.  Many  of  RTI(cid:1)
Sistemy’ projects have no analogues in the world.
For more details, visit its Web(cid:1)Page at www.rtisystems.ru

Sergei Boyev,
General Director of RTI(cid:1)Sistemy

RTI(cid:1)Sistemy is a world leader in over(cid:1) and below(cid:1)the(cid:1)horizon radar

technologies. Experts estimate that Russian radars can capture

anywhere from 10% to15% of the global market.

which operates in three segments with a high synergy potential, namely

S istema’s  radio  engineering  assets  are  managed  by  RTI(cid:1)Sistemy  Concern,

radio  engineering,  information  and  telecommunications,  and  instru(cid:1)

RTI(cid:1)Sistemy  is  a  world  leader  in  over(cid:1)  and  below(cid:1)the(cid:1)horizon  radar  tech(cid:1)

ment building.

nologies. Today, it operates mostly in the domestic market for radar units and

complexes,  radio  control  and  positioning  systems.  In  the  global  market,

demand  for  non(cid:1)strategic  missile  defense  radars  and  control  systems  is  just

starting to grow, while demand for air traffic control radars stands at around

50  units  a  year.  Concern  sends  most  of  its  export(cid:1)oriented  products  to

Southeast Asia (China). Efforts are under way to identify new export opportu(cid:1)

nities  and  position  the  Concern  in  the  market  for  onboard  information  sets.

Experts estimate that Russian radars can capture anywhere from 10% to15% of

the global market.

In the information and telecommunications segment, the Concern’s enterpris(cid:1)

es offer services in designing and building integrated institutional and corporate

information networks based on broadband radio access technology. Besides, the

Concern  develops  general  and  detailed  designs  (in  DWB(cid:1)RCS,  LMDS,  Wi(cid:1)Fi  and

other  standards),  manufactures  and  markets  equipment,  and  develops  software.

Concern’s major customers are RF Defense Ministry, RF Ministry of Education and

Science, and the State Customs Committee.

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In 2003, the Concern won a contract from the RF Ministry of Education and

Science to install and put into operation 4,221 subscriber satellite stations in

38 regions in the European part and the Siberian Federal Area of the Russian

Federation (within the framework of the federal target program “Development

of Common Education and Information Environment”).

The Concern sells its industrial equipment both to industrial customers (broad(cid:1)

cast  transmitters)  and  consumers  (Spectrum  television  sets  manufactured  by

Saransk Television Plant), including in regional markets. All in all Concern’s prod(cid:1)

ucts are sold at 473 points in 38 regions of Russia. In 2003, the Concern submitted

its  bid  to  participate  in  the  Defense  Ministry’s  tender  for  delivery  of  television

transmitters.

RTI(cid:1)Sistemy  conducts  research  and  is  actively  involved  in  shaping  innovative

infrastructure  and  implementing  federal  and  regional  target  programs.  In  2003,

the Concern put into service Industrial Exhibition and Trade Center on NIIDAR’s

premises, built a laboratory jointly with the Bauman Moscow State Technological

University,  and  opened  a  class  of  radio  information  technologies  in  Secondary

Education School # 227 in Moscow.

Sistema has been consolidating RTI(cid:1)Sistemy Concern’s financials in its accounts

since January 1, 2003. The Concern’s revenues for the year came out at $29.1mn

(net of NIIDAR R&D’s results). Its exports grew by 14% y(cid:1)o(cid:1)y. The Concern is well

prepared to compete in the world market.

In 2003, RTI(cid:1)Sistemy restructured its assets and organizational structure, and

made several critical appointments. Its growth strategy calls for efforts to reinforce

its  research  and  engineering  basis,  implement  vertical  value  chain  integration

(from  R&D  to  commercial  production),  increase  segment  diversity  (from  radio

engineering to information and telecommunications technologies and industrial

instrument  building),  and  find  new  markets  (moving  from  domestic  markets  to

foreign ones).

Reputation

In 2003, the Concern received several new licenses, including: 

— a license from the Russian Management Systems Agency to develop, manufacture, repair, and dispose of arms

and military hardware;

— a license from the Russian State Technological Commission to implement measures and/or provide services

related to protection of official secrets (to counteract foreign intelligence services);

— a license from the Russian Ministry of Construction to design and construct Class I and II buildings

and structures in accordance with federal standards.

Involvement in federal and regional target programs, including:

— Electronic Russia; 

— Defense Industry Restructuring; and 

— Development of education and information environment.

— Saransk Television Plant has ISO 9001(cid:1)9002 international quality certification.

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Mass Media

Sistema Mass(cid:1)Media (SMM) is one of the largest media
companies in Russia. Its key business areas today are adver(cid:1)
tising (Maxima advertising agency and TV(cid:1)Project compa(cid:1)
ny); distribution of printed media (Nasha Pressa Group of
Companies)  and  publishing  (Literaturnaya  Gazeta,  Metro
and Rossia). The Company’s strategy is aimed at develop(cid:1)
ing a new multimedia market.

Alexander Leiviman,
General Director of Sistema Mass(cid:1)Media

In 2003, the Company adopted a development strategy

for SMM Group of Companies, designed to develop a new market

for media services based on the most advanced information

and telecommunications technologies.

markets in Russia, expanding by over 35% y(cid:1)o(cid:1)y. As in 2002, television sector

I n 2003, the media market remained one of the most dynamically growing

outpaced the market, with cable television surging by 50% in 2003 on the

Sistema’s media assets are managed by Sistema Mass(cid:1)Media (SMM). Media busi(cid:1)

back of aggressive consolidation of major media groups.

ness underwent restructuring and cost(cid:1)cutting in 2003, which resulted in SMM’s

income climbing to $35.2mn, or up 15.5% y(cid:1)o(cid:1)y.

Restructuring  has  set  off  a  process  which  will  ultimately  lead  to  a  merger  of

Nasha Pressa and ARP(cid:1)Region, thus turning Nasha Pressa into Russia’s biggest press

distributor. In turn, control over a key distribution channel will make publishing a

strategic unit with very strong investment potential. 

The  Group’s  printed  media  posted  dynamic  growth  in  2003.  Literaturnaya

Gazeta broke even, showing a stable rise in circulation and advertising space sales.

Weekly  circulation  of  Metro,  Moscow’s  only  free  information  newspaper,  has

topped 600,000. Now, Metro has a free companion newspaper, Medsovet, publish(cid:1)

ing articles on medical and health issues.

TV(cid:1)Project, one of the most rapidly growing companies in outdoor advertising,

won exclusive rights in 2003 and started to install LightMotionDisplays, which rep(cid:1)

resent an entirely new concept of outdoor advertising. In the same year, TV(cid:1)Project

won a tender for placing ads in Moscow’s Metro. Olympus management company

has been set up to consolidate billboard sales in the Metro.

In  2003,  the  Company  adopted  a  development  strategy  for  SMM  Group  of

Companies, aimed at the development of a new market for media services based

on the most advanced information and telecommunication technologies. Its mul(cid:1)

timedia  project  will  combine  a  brand(cid:1)new  cable  television  system,  a  package  of

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television channels, and companies producing television and Internet content. In

order to implement this project, a new core company called Sistema Multimedia is

being created, as part of SMM. 

The multimedia project is to be developed in partnership with Sistema Telecom

Group’s telecommunication operators, on the basis of investments which Sistema

made  earlier  into  MGTS’  ADSL  broadband  network  and  Comstar  United

Telesystems’ fiber optic network. Kosmos(cid:1)TV, where Sistema acquired a 50%(cid:1)stake

in 2003, can be fittingly integrated into Sistema’s telecommunications and media

assets structure.

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Venture Projects

industries and participated in promising venture projects, mostly in the area

I n 2003, Sistema continued its active search for opportunities in entirely new

of high(cid:1)tech and innovations.

Kamov(cid:1)Holding

Medical Technologies MTH

Sistema(cid:1)Venture

Olympic System

Kamov(cid:1)Holding is a helicopter manufacturing holding company established

in  2003  on  the  basis  of  Kamov,  where  Sistema  has  had  an  interest  since  2001.

Kamov(cid:1)Holding places orders for Kamov helicopters, arranges marketing and sales

activities, provides maintenance on helicopters, and finances design work. 

Medical Technologies MTH specializes in production of modern drugs and med(cid:1)

ical  equipment,  including  biotechnological  vaccines  (against  hepatitis  B),  CNS

analgesics,  and  ready(cid:1)to(cid:1)use  medications  in  ampoules  (nitroglycerin  and  so  on).

All  products  are  manufactured  in  strict  compliance  with  international  quality

standards (GMP).

Sistema(cid:1)Venture specializes in venture projects and provides consulting servic(cid:1)

es in intellectual property and business planning. Sistema(cid:1)Venture manages high(cid:1)

tech  innovation  projects  and  is  involved  in  acquiring,  restructuring,  developing,

and  selling  small  companies,  operating  as  a  direct  investment  fund.  It  is  fully

owned by Sistema.

Olympic System specializes in managing sports facilities and delivering equip(cid:1)

ment  and  gear  for  sports  and  fitness.  The  Company  was  established  by  Sistema

and the Russian Olympic Committee in 1997. At present, it manages Olympic Star

fitness club, one of the biggest facilities of its kind in Europe, Wellness Club (sports

and health center), and works to expand its chain of sports and health centers.

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