ANNUAL REPORT
2003
Contents
1 Message from the Executive Chairman | p. 5
2 Message from the President | p. 7
3 Corporate Structure | p. 9
4 Strategy | p. 15
5 Corporate Governance | p. 19
6 Corporate Social Responsibility | p. 25
7 2003 Results | р. 33
8 Independent Auditor's report
& consolidated financial statements | р. 91
9 Management Discussion and Analysis | р. 143
10 Contact Information | р. 180
In the present Annual Report, except when the context implies a different interpretation, terms "Sistema", "Sistema,
Group of Companies", "we", "us", "our" and other similar terms apply to consolidated business of Sistema and its sub(cid:1)
sidiaries.
Some statements made in this Annual Report may be related to forecasts and projections concerning forthcoming
events, based on assumptions and estimates of Sistema's Executive Directors. Such words, as "expected", "believed",
"estimated", "intended", "will be", "could be" or any other similar ones reflect those estimates and forecasts. Those state(cid:1)
ments reflect a true position taken by the Company. Considering possible risks and unforeseeable circumstances,
including changes in the overall business environment, changes in the currency and stock markets, and so on, we wish
1.
Message
from the Executive
Chairman
6
Message from the Executive Chairman SISTEMA ANNUAL REPORT 2003
Dear Colleagues,
past ten years. We grew together with the market. We tried to grow and
S istema, just as the rest of the Russian business, has come a long way in the
learning to understand and meet demands of the global market. As I look back at
technologically complex industries, building relations with partners, and
outpace the market. All these years, we have been developing business in
2003, an anniversary year for the Company, I could probably say I am satisfied with
what we have achieved. However, business never stops and always moves forward.
We are operating in a market which is looking increasingly attractive today to
investors from around the world, who are keen to get local exposure. Compared to
foreign investors, we have a big advantage, since we are already here and have good
knowledge of this part of the globe. Our Corporation is one of a very few busi(cid:1)
nesses in Russia that have grown by developing intellectual products and services,
rather than by exporting natural resources. Now, in order to take advantage of our
strengths, we should make ourselves equally at home in the global market; we
should learn and apply its rules and standards, effectively becoming a world(cid:1)league
player. This is particularly important to those who do not intend to keep their
business restricted by its present boundaries, nor who can afford to do so for fear
of losing to competition.
Ideas(cid:1)driven industry is still in its infancy. I am certain that this decade will see
a booming growth for service industries in Russia, and they of all industries will
become guidelines for investors. Growing competition calls for innovations. One
needs them to stay in the race and beat the competition. Our nation needs a
knowledge(cid:1)based economy and a society open to innovations. Acting on this con(cid:1)
viction, we are building our strategy and setting our priorities, and developing
business in the interests of society has always been our top priority. We are work(cid:1)
ing for the future, investing in innovation infrastructure, technological leadership,
and building intellectual elite for the nation.
The world is changing at a tremendously fast and ever accelerating pace. We
know it too well that, having come a certain way, we are approaching a new begin(cid:1)
ning. Every step forward broadens our horizons, enables us to assess the situation
and our capabilities, and to do something no one else has ever done before. This is
our destiny and our hope for the future.
I would like to extend my gratitude to all shareholders, managers, employees,
partners, and friends of Sistema for their understanding and contribution to our
common success and for staying this course with us. This road has never been
straight, not has it been a smooth one, but it is carrying us forward, and it is our
conscious choice. We are doing what needs to be done for the nation and millions
of our customers, for whom and together with whom we are discovering a world
full of new opportunities and ideas.
VLADIMIR YEVTUSHENKOV,
Executive Chairman, Sistema
2.
Message
from the President
8
Message from the President
SISTEMA ANNUAL REPORT 2003
Dear Shareholders, Partners and Colleagues,
the main challenges Sistema is facing today. Among them are, above
W e worked energetically and consistently throughout 2003 to address
ance for the year demonstrate that the Company has made a major breakthrough
all, improving our business efficiency and building a balanced port(cid:1)
folio of operating companies. Our financial and operating perform(cid:1)
and reached a qualitatively new level in its development. This applies both to busi(cid:1)
ness operations and portfolio management per se and to our activities in the cap(cid:1)
ital markets.
We have further bolstered our position in the key service industries. We have
achieved this by closing several successful M&A deals, selling our oil assets, active(cid:1)
ly restructuring our business units and reshuffling our top management.
Revitalization of management teams at CSC, MGTS, Sistema Telecom, MTS, and
Sistema Mass(cid:1)Media has provided a strong boost for a more dynamic development
in those companies, every one of which has now come to a critical and decisive
point in its history.
The sale of oil production assets has enabled Sistema to focus fully on non(cid:1)
resource industries, provided another example of successful implementation of
project exit strategy, and given the Company an opportunity to raise additional
funds for developing its core businesses.
Although our key performance indicators are still dominated by telecommuni(cid:1)
cations, the year 2003 also saw the beginning of a strong growth in other segments,
particularly, in electronics and insurance, that have shown strong dynamics.
This year of our 10th anniversary was also a milestone year for Sistema in terms
of its presence in capital markets, where we took a number of significant new
steps. In February, we issued Credit Line Notes (CLN) in the amount of $100mn, in
April we became the first Russian holding company to trespass our national bor(cid:1)
ders and tap into the global capital markets by placing a $350mn Eurobond issue.
In January 2004, we placed another successful Eurobond issue in the amount of
$350mn, which allowed us to restructure much of our short(cid:1)term debt. In so doing,
we have employed almost the entire inventory of debt instruments, while contin(cid:1)
uing to improve our corporate governance and information disclosure practices,
getting a credit rating upgrade, and becoming recognized by Euromoney magazine
as the “Best Corporate Borrower in Eastern Europe.”
Thanks to steady organic growth across all business units, new acquisitions
and MTS consolidation, in 2003 Sistema’s revenues grew by 323%, EBITDA rose
by 387%, while aggregate consolidated assets and equity grew by 192%, and 66%,
respectively. Looking at these figures, we believe that in 2003 we built a solid foun(cid:1)
dation for further growth.
YEVGENY NOVITSKY,
President, Sistema
3.
CORPORATE
STRUCTURE
OTHER PROJECTS
& COMPANIES
Helicopter manufacturing
■■
Kamov Holding
Pharmaceutical industry
■■ Medical Technologies Holding Company
(MTH)
Innovation venture
project management
Sistema Venture
■■
Sports facilities management
■■ Olympic System
Medical services
■■ Medsi Holding
Truck assembly
■■
VTS(cid:1)Zelenograd
Securities trading,
real estate investments
■■
Ecu(cid:1)Gest & subsidiaries
Managing company
■■
Sistema Investments
Leasing
■■
Invest(cid:1)Svyaz(cid:1)Holding
Pension fund
■■
Sistema Non(cid:1)State Pension Fund
Charity
■■
Sistema Charity Fund
TOURISM
& FOREIGN
ASSETS
SISTEMA INTERNATIONAL
INVESTMENT GROUP
■■
Travel services
Intourist
& subsidiaries
Intourist Saint(cid:1)Petersburg
Intourist Samara
Intourist Nakhodka
Intouravtoservice
Intourist Vladivostok
Intourist Petrozavodsk
Intourist Omsk
Intourist Sakhalin
46 companies in Russia & abroad,
including:
–
–
–
–
–
–
–
–
Ten Viaggi (Italy)
Intourist Japan (Japan)
Intourist Warsaw (Poland)
Intours Corporation (Canada)
Fram Resource (Sweden)
■■
■■
■■
■■
■■
Hotel services
■■
Intourist Hotel Group
RADIO ENGINEERING
RTI(cid:1)SISTEMY CONCERN
Radio Engineering
■■
RTI
■■ NIIDAR Research
& Production Complex
RTI(cid:1)Radio
■■
■■
Instrument Building
STZ (Saransk)
Radio Tesla Sistema
■■
Infotelecommunication systems
■■
Vimpel(cid:1)S
■■ Okta(cid:1)Systems (Republic of Belarus)
MASS(cid:1)MEDIA
SISTEMA MASS MEDIA
Printed & Electronic Mass(cid:1)Media
■■
Literaturnaya Gazeta
■■ Metro Newpaper
■■
■■
■■
■■
Rossiya Public Newspaper
Rosbalt News Agency
Radio Centre Concern
Kosmos TV
Advertising
■■
■■
■■
Maxima Communications Group
TV Project
Metroreklama Group
Press Distribution
■■ Nasha Pressa Group
Multimedia Services
■■
Sistema Multimedia
Obligatory medical insurance
■■
SK Rosno(cid:1)MS
Reinsurance
■■
PK Rosno(cid:1)Center
Medical services
■■
American Hospital Group
REAL ESTATE
SISTEMA HALS
Construction
& Real Estate Management
■■
City Hals
■■ Hals(cid:1)Management
■■ MosDachTrest
■■
Sistema(cid:1)Hals North(cid:1)West
■■ Organizator
Project Management
■■
■■
■■
■■
■■
Kuntsevo(cid:1)Invest
Landschaft
Sistema(cid:1)Temp
Beijing(cid:1)Invest
Corona Intourist Hotel
RETAIL TRADE
DETSKY MIR GROUP OF COMPANIES
Retail trade
■■ Detsky Mir Center
Branches:
– Detsky Mir(cid:1)Golyanovo
– Detsky Mir(cid:1)MEGA
– Detsky Mir(cid:1)Tambov
Bauland
■■
Retail trade,
retail property management
■■ Detsky Mir
■■ Detsky Mir(cid:1)Orel
■■ Dom Igrushki
Warehousing
■■ DM(cid:1)Baza
Wholesale trade
■■ Noekoeln
FINANCE
■■ Moscow Bank
for Reconstruction
& Development (MBRD)
East(cid:1)West United Bank
■■
TELECOMMUNICATIONS
SISTEMA TELECOM
Wireless telecommunication
GSM 900/1800 Standard
■■ MTS and subsidiaries
CDMA 2000 Standard
■■
SKY LINK
–
– MCC
P(cid:1)Com
Fixed(cid:1)line telecommunications
Incumbent operators
■■ MGTS
CLEC operators under Comstar United
TeleSystems Brand(cid:2)Name
–
Comstar
– MTU(cid:1)Inform
Telmos
–
Telematics
■■ MTS(cid:1)P
Internet & Data Transfer
■■ MTU(cid:1)Intel
■■
Golden Line
Trunking
■■
■■
Center(cid:1)Telco
AMT
Traffic transit
■■ MTT
Infrastructure
■■ Metro(cid:1)Telecom
Engineering
■■ NTP Intellect(cid:1)Telecom
ELECTRONICS
CSC
Info(cid:1)communication systems
■■
STROM telecom Group of Companies
–
–
–
Iskratel (Novosibirsk)
Tesla Tech (Prague)
BS Telecom (Sarajevo)
■■ Mediatel
Microelectronics
■■ NIIME and Mikron
VZPP(cid:1)Mikron
■■
Industrial &
Consumer Electronics
■■
■■
■■
■■
■■
Sitronics
Elaks
Elion
NIITM
Kontsel
INSURANCE
All Insurance Products
■■
ROSNO
Subsidiaries & offices
in all regions
of the Russian Federation
Board of Directors
Vladimir YEVTUSHENKOV,
Executive Chairman of SISTEMA
Dmitry ZUBOV
Deputy Executive Chairman of SISTEMA
Vyacheslav KOPIEV,
Deputy Executive Chairman of SISTEMA
Yevgeny NOVITSKY,
President of SISTEMA
Arkady VOLSKY,
President of the Russian Union of Industrialists
and Entrepreneurs (Employers)
Alexander GONCHARUK,
General Director of CSC
Sergei DROZDOV,
First Vice(cid:2)President of SISTEMA,
Head of Property Affairs
Stanislav YEMELYANOV,
Full Member of the Russian Academy Of Sciences, Scientific
Director of the Institute of System Analysis of the Russian
Academy of Sciences, Deputy Academic Secretary
of the Department of Information Technologies
and Computer Systems of the Russian Academy of Sciences
Mechislav KLIMOVICH,
Member of the Board of Directors of SISTEMA
Yevgeny KURGIN,
Member of the Board of Directors of SISTEMA
Vladimir LAGUTIN,
General Director of SISTEMA TELECOM
Alexander LEIVIMAN,
General Director of SISTEMА MASS(cid:2)MEDIA
Nikolay MIKHAILOV,
Member of the Board of Directors of SISTEMA
Executives
Yevgeny NOVITSKY,
President of SISTEMA
Alexey BUYANOV,
First Vice(cid:2)President of SISTEMA,
Head of Finance and Investments
Levan VASADZE,
First Vice(cid:2)President of SISTEMA,
Head of Strategy and Development
Sergei DROZDOV,
First Vice(cid:2)President of SISTEMA,
Head of Property Affairs
Andrei LAPSHOV,
Acting Senior Vice(cid:2)President of SISTEMA,
Head of External Communications
Vyacheslav INOZEMTSEV,
Head of Internal Audit
and Compliance, SISTEMA
Vasily PLATOSHIN,
Chief Accountant of SISTEMA
4.
STRATEGY
16
Strategy
SISTEMA ANNUAL REPORT 2003
leaders, achieve long(cid:1)term growth of shareholder’s equity, and develop
S istema’s strategy is designed to create companies and turn them into market
its business responsibly in the interests of society. The Corporation sets
for itself strategic qualitative and quantitative objectives.
QUALITATIVE OBJECTIVES:
— Business portfolio diversification;
— Ensuring steady cash flow from business operations;
— Financial stability;
— Capturing leading positions in key markets; and
— Achieving high level of corporate governance and culture.
CRITERIA BASE
In order to achieve diversification and determine a long(cid:1)term composition
of its business portfolio, in 2002 the Corporation adopted a Criteria Base for
business units aimed at their broad(cid:1)based consolidation. Criteria Base comprises
a set of criteria to be met by Sistema’s business units in the short(cid:1)term (2004)
and in the medium(cid:1)term perspective (till the end of 2006).
STRATEGIC BUSINESS AREAS
The year 2003 was for Sistema’s companies the last year before the first “refe(cid:1)
rence point” of the criteria base. Following a comprehensive analysis of its per(cid:1)
formance results in 2003, the Corporation identified four strategic business areas–
telecommunications, insurance, electronics and real estate – and areas with a high
growth potential, namely retail trade in children’s goods and finance. Sistema
is focusing its financial and managerial resources on developing these business
areas to make sure they meet the following strategic objectives:
Telecommunications
— Mobile communications: Insuring the best possible conditions for the growth
of MTS’ market capitalization;
— Incumbent fixed(cid:1)line operators: Conducting an IPO for MGTS to raise funds
for the company’s development, network upgrade and the introduction of new
services.
— Alternative (CLEC) fixed(cid:1)line operators: Consolidation of the assets under
the single Comstar United Telesystems’ brand name;
— Internet and digital services: Expanding operations in the country’s regions
and conducting an IPO in the Russian market;
— Geographic reach: Moscow and the Central Region with selective expansion into
Russia’s regions and other CIS and East European countries.
Insurance
Securing position of a leading insurance company in all insurance classes in Russia
and conducting an IPO for ROSNO before 2007 in cooperation with Allianz AG.
17
Strategy
SISTEMA ANNUAL REPORT 2003
Telecommunications
— Mobile communications: Insuring the best possible conditions for the growth
of MTS’ market capitalization;
— Incumbent fixed(cid:1)line operators: Conducting an IPO for MGTS to raise funds
for the company’s development, network upgrade and the introduction of new
services.
— Alternative (CLEC) fixed(cid:1)line operators: Consolidation of the assets under
the single Comstar United Telesystems’ brand name;
— Internet and digital services: Expanding operations in the country’s regions
and conducting an IPO in the Russian market;
— Geographic reach: Moscow and the Central Region with selective expansion into
Russia’s regions and other CIS and East European countries.
Securing position of a leading insurance company in all insurance classes in Russia
and conducting an IPO for ROSNO before 2007 in cooperation with Allianz AG.
Bolstering CSC’s positions as a leading Russian integrated circuit manufacturer, develo(cid:1)
ping Sitronics, an umbrella brand name for consumer electronics, and reinforcing
its leading positions in the Russian telecommunications equipment market; launching
an IPO on the Russian stock exchange.
Building up a development company to be a leader in the Russian market by putting
together and managing a diversified and balanced portfolio of assets consisting both
of short(cid:1)term speculative projects and long(cid:1)term lease projects
Insurance
Electronics
Real Estate
Retail Trade
Bolstering its leading position in the retail market for children’s goods.
Finance
Increasing market capitalization by building a strategic and financial partnership.
All remaining business units are left to do their own financing, cost(cid:1)cutting, and
search for strategic investors. Depending on their results, the best performers
could be given the status of strategic business units.
In compliance with its strategy, Sistema is continuing an active search for oppor(cid:1)
tunities in entirely new industries, mulling participation in large high(cid:1)return
businesses, developing promising venture projects, mostly in high(cid:1)tech industries
and innovations, and making short(cid:1)term highly profitable investments as well.
FINANCIAL STRATEGY
The Corporation’s financial strategy is based on the following key principles:
— Transparency
Sistema has been preparing consolidated audited US GAAP reports on an annu(cid:1)
al basis since 1997. In 2003, the Company switched to the semi(cid:1)annual reporting
format with auditors’ opinions, and makes public disclosure of information to the
investors’ community. Sistema’s other companies, including MTS and ROSNO, pre(cid:1)
pare IFRS financials as well.
— Best Use of Capital Markets
Sistema actively taps into international capital markets to finance its opera(cid:1)
tions, enabling it to optimize its finance structure. The Company steadily broadens
18
Strategy
SISTEMA ANNUAL REPORT 2003
the geographic diversity of its international investor base and actively cooperates
with major rating agencies to maintain and improve its credit ratings.
— Consolidated Debt Management
Sistema pays much attention to its debt portfolio and its management, focusing,
in particular, on the size and currency of its borrowings, as well as on maturity
and security. The Company tightly monitors its consolidated debt level. Its sub(cid:1)
sidiaries’ own general borrowing plans have to be approved by the Budget
Commission, while each individual borrowing must be endorsed by the Finance
and Investment Committee.
— Multipurpose Approach to Budgeting
Sistema applies a “bottom(cid:1)up” corporate budgeting approach. Each busi(cid:1)
ness unit prepares its annual budget which is then submitted for endorsement
by the Budget Commission. Besides, all investments to be made in accordance
with business plans have to be approved by the Finance and Investment
Committee. The Company keeps close track of its business units’ performance
to gauge their compliance with the strategic objectives set by the Company.
In 2004(cid:1)2005, the Company plans to introduce an automated budgeting sys(cid:1)
tem for all business units.
— Investment Project Financing Priorities
In drafting its investment plan, Sistema gives priority to strategic business units’
projects that can insure that the Criteria Base objectives are met in the fastest way
possible. As regards other business units, they are encouraged to self(cid:1)finance their
operations and search for strategic and financial investors.
5.
CORPORATE
GOVERNANCE
20
Corporate governance
SISTEMA ANNUAL REPORT 2003
and international business partners and holds interest in publicly traded
S istema actively raises funds in capital markets, cooperates with Russian
business and successful cooperation with investors and counterparties. The Cor(cid:1)
governance principles as a key factor for improving the efficiency of our
companies. We regard transparency and compliance with corporate
poration follows quite closely both international recommendations of “best cor(cid:1)
porate governance” and rules of the Russian Code of Corporate Governance.
In 2003, Sistema continued efforts to improve its corporate governance and
information disclosure practice. In particular, it adopted a semiannual US GAAP
reporting format. International Advisory Council (IAC) was set up under its Board
of Directors. The Company established a Corporate Governance Committee, Investor
Relations Department, and an office of Corporate Secretary. We consistently inte(cid:1)
grate international and Russian standards into our business practice, and develop
corporate standards and procedures to improve corporate governance, and strive
to promote good corporate governance practice in our subsidiaries. According
to Standard & Poor’s, MTS (NYSE MBT), where we hold a controlling stake, has
the highest corporate governance rating among Russian companies (Corporate
Governance Rating 7+, July 2004).
We regard transparency and compliance with corporate
governance principles as a key factor for improving
the efficiency of our business and successful cooperation
with investors and counterparties.
MANAGEMENT STRUCTURE
The quality of corporate governance in a company depends, above all, on the
effective functioning of its Board of Directors. Sistema’s Board of Directors is
empowered to approve development strategies for the Corporation and its busi(cid:1)
ness units, endorse financial and business plans, the Corporation’s budget and
organizational structure, terms of a contract with the President, appointment of
top managers. It decides on the sale or purchase of securities, develops manage(cid:1)
ment techniques and deals with other vital issues. The Board of Directors plays a
key role in enforcing the rights and safeguarding the interests of the Corporation’s
shareholders, investors, counterparties and other interested parties, and in ensur(cid:1)
ing disclosure of information about the Corporation’s operations. The Board of
Directors’ jurisdiction is set out in the Corporation’s Articles of Association.
Decision(cid:1)making process, rights, duties and responsibilities of the Board of
Directors’ members are defined in the Provision on Board of Directors and Rules.
The Board of Directors’ activities are carried out on a pre(cid:1)planned basis, with
meetings being held twice a month. Committees set up by the Board of Directors
21
Corporate governance
SISTEMA ANNUAL REPORT 2003
conduct preliminary review of more important issues. At the moment, the
Company has three up and running committees, namely Development Strategy
Committee, Rewards and Appointments Committee and Corporate Governance
Committee. Audit Committee is planned to be established in 2004. By applying
advanced organizational techniques and methods in its work, the Board of
Directors can insure that its resolutions are drafted and adopted in the most effi(cid:1)
cient way. Presence of independent directors on the Board contributes to a greater
validity and credibility of the decisions taken by the Board of Directors.
In 2003, the Board of Directors established International Advisory Council
(IAC), comprising independent experts, including representatives of the Russian
and international business community. Independent examinations and consulta(cid:1)
tions on key strategic issues provided by the IAC also help make decisions more
well(cid:1)grounded and efficient and go a long way in promoting international corpo(cid:1)
rate governance experience in the Company’s business practice.
Independent examinations and consultations on key strategic
issues help make decisions more well(cid:1)grounded and efficient
and go a long way in promoting international corporate
governance experience in the Company's business practice.
Russian and international standards place a lot of emphasis on the develop(cid:1)
ment of decision(cid:1)making and internal control procedures. Sistema’s Board of
Directors drafted and approved documents establishing a methodological, regu(cid:1)
latory and legal basis for management decision(cid:1)making. Among more significant
documents are rules for long(cid:1)term and annual budgeting, financial planning and
financial accounting; incentivization arrangements for employees and manage(cid:1)
ment; risk management provisions; and a set of corporate rules and methods
of audit procedures for the Internal Audit and Compliance Department.
Enforcement of strict compliance with corporate behavior rules and procedures
established by law and adopted by the Company falls under the corporate secre(cid:1)
tary’s responsibility.
President of Sistema is in charge of the Corporation’s day(cid:1)to(cid:1)day operations,
acting as its sole executive body. The President is appointed to, and dismissed from
his office, by the Corporation’s Board of Directors, to which he reports. Among
other responsibilities, the President submits to the Board of Directors quarterly
and annual reports on the Corporation’s performance accompanied by his own
comments and corresponding financial documents.
Annual Report for Sistema’s shareholders is prepared in strict conformity with
the requirements of Directive No. 17/ps issued by the Federal Securities Market
Commission of the Russian Federation. Apart from that, shareholders receive addi(cid:1)
tional information, as required by law.
22
Corporate governance
SISTEMA ANNUAL REPORT 2003
Sistema’s Internal Audit and Compliance Department (IACD) oversees the
Corporation’s financial and business activities, compliance with rules and regula(cid:1)
tions, as required by law, Articles of Association and internal documents. IACD’s
Head is appointed and dismissed by the President’s order on the basis of a decision
taken by Sistema’s Board of Directors.
INFORMATION DISCLOSURE
As regards the level of information disclosure, Sistema is ranked as one of the
most transparent companies in the Russian Federation. The Corporation publish(cid:1)
es a vast amount of information about itself and its operations, announces most
important facts and events, develops communications with the investment com(cid:1)
munity and mass(cid:1)media and seeks to provide prompt and equal access to infor(cid:1)
mation which is subject to disclosure to all interested audiences. In 2002, Sistema
was one of Russia’s first companies to disclose the structure of its shareholders’
equity, even though the Corporation’s shares are not listed on the stock market,
since the controlling stake in Sistema is held by one individual and most of its 11
shareholders are the Company’s managers.
Sistema seeks to provide prompt and equal access to information
which is subject to disclosure to all interested audiences.
The Corporation employs all available channels to disclose information
about its business, with the corporate Web site (www.sistema.ru) serving as
the main channel of information disclosure. In 2003, the Corporation created
a new corporate Web(cid:1)page that offers more advanced functional and interac(cid:1)
tive features. The site contains information about the Corporation’s history
and development strategy, members of its Board of Directors and managers,
asset structure and key companies. It regularly posts financial results and
business news on both Sistema and its subsidiaries, key appointment
announcements, the Corporation’s involvement in high(cid:1)profile public events
and projects and other information. The Corporation places a lot of empha(cid:1)
sis on continued site development and strives to make sure that it takes into
consideration interests of all parties concerned in terms of content and user(cid:1)
friendliness. In 2003, the number of Sistema’s site visitors grew by more than
50%, with more than 1,000 Web users from many countries of the world visiting
the site every day.
Sistema attaches great importance to developing effective communications
with the investment community. In 2003, it created Investor Relations
Department, which was charged with providing essential information about the
Corporation’s financial and business operations to investors, creditors, analysts,
financial media, and other interested parties.
23
Corporate governance
SISTEMA ANNUAL REPORT 2003
Press conferences for Russian and foreign mass(cid:1)media, teleconferences for
investors and analysts, and presentations for investors at major international
financial centers are all considered important information disclosure channels.
In 2003, the Corporation adopted the semiannual US GAAP reporting format.
Sistema has been preparing consolidated US GAAP financial accounts for six years,
and it has been regularly disclosing them to the investment community since 2003.
Consolidated statements are audited by an internationally recognized auditor.
At present, the Corporation is preparing a White Book for publication, con(cid:1)
taining basic information about Sistema. The White Book, to be published every
year from now onwards, will provide information about the Corporation’s opera(cid:1)
tional goals and objectives, its structure and governing bodies, functions of its core
units, information about its core businesses and major companies, its mission and
development strategy, as well as main internal documents.
OBJECTIVES
Improving corporate governance is a key strategic task which Sistema sets for
itself. We consider that our duty is not only to improve corporate governance in
our own Corporation, but also to promote it among Russian businesses. In 2003,
Vladimir Yevtushenkov, Executive Chairman of Sistema, joined the National
Corporate Governance Council (NCGC). In 2004, Sistema joined and is now active(cid:1)
ly supporting initiatives by the Russian Institute of Directors (RID), a nonprofit
partnership. The Corporation’s spokespeople participate in public debates and ini(cid:1)
tiatives related to corporate governance.
At the beginning of 2004, Sistema’s Board of Directors approved an action
plan, stipulating the creation of an internal Code of Corporate Behavior, which
is being drafted at the present moment. The Code is scheduled to be approved in
summer 2004, and the Corporation’s Articles of Association and internal docu(cid:1)
ments are to be brought in line with the approved Code by year’s end.
Improving corporate governance is a key strategic task
which Sistema sets itself.
The Code will contain obligations in the area of corporate relations, to be
assumed voluntarily in addition to those required by law. The Code is designed to
insure that rights and legitimate interests of shareholders and other interested
parties are met in the Corporation’s business activities; insure transparency of
information; create an environment of openness, trust and cooperation in rela(cid:1)
tionships between the Corporation and its shareholders, managers, investors,
employees, counterparties and other concerned parties.
The Code’s text will be posted on the corporate Web(cid:1)page, published as a brochure
and will be made available to all interested parties.
24
Corporate governance
SISTEMA ANNUAL REPORT 2003
6.
CORPORATE
SOCIAL
RESPONSIBILITY
26
Corporate social responsibility
SISTEMA ANNUAL REPORT 2003
ciple to which Sistema has always been anxious to adhere most fully.
R esponsible business development in society’s interests is a key prin(cid:1)
its activities, including the quality of its products and management decisions, ful(cid:1)
important role today requires a company to be responsible all aspects of
Development of society in which business is playing an increasingly
fillment of obligations to its customers, partners, and employees, socially active
position and involvement in socially significant projects.
Our understanding of corporate citizenship and our main social programs are
based on technological leadership and aimed at creating a new quality of life.
Our main objective, as we see it, is to contribute to moving the Russian econo(cid:1)
my from a resource(cid:1)based to a service(cid:1)based model. Being aware that the strategic
competitive advantage of the Russian economy at the global level lies in services,
we recognize our responsibility for developing service industries and innovation
projects. We put all possible resources into such development programs, invest in
science and education, innovation infrastructure, promotion of new technologies
and personnel training.
Sistema shares international principles of sustainable development and
corporate social responsibility (CSR) and integrates them into its business
practices. We reaffirmed our adherence to these principles and conscious
desire to meet society’s expectations in 2002, when we became one of the first
companies in Russia to sign the Global Compact of the United Nations (UN(cid:1)GC).
In 2003, Sistema, a pioneer in the Russian market, joined the World Business
Council for Sustainable Development (WBCSD). As other WBCSD members, we
are keen to maintain a high level of transparency and responsibility of our
business, because each civilized corporation must measure its interests against
those of society.
We understand the Corporation’s social responsibility as the primacy of social,
legal, ethical, and civil norms. We accept these principles and strive to follow them
in our business practices by developing, introducing and promoting correspon(cid:1)
ding procedures, structures and processes. When we make decisions on key issues,
we take into account recommendations of our International Advisory Council
(IAC), which comprises many renowned members of the business community. We
seek to improve our business practice and to give more consideration to socially
significant aspects of our activities and the Company’s responsibility toward all
interested parties. IAC expertise and support is vital to us, not least from the stand(cid:1)
point of corporate social responsibility standards.
Sistema is also guided by the principles of social responsibility in developing
its human resources policy, making investments in social projects and initiating
and supporting various humanitarian initiatives.
HUMAN RESOURCE POLICY
Sistema pursues an effective HR policy based on recognition of its responsibili(cid:1)
ty with regard to personnel development and its obligation to harmonize interests
of the Corporation and those of its employees.
27
Corporate social responsibility
SISTEMA ANNUAL REPORT 2003
Sistema’s companies employ over 70,000 people. The Corporation’s HR poli(cid:1)
cy is aimed at insuring the highest degree of conformity between employees’ per(cid:1)
sonal qualities and competences and their job responsibilities, creating favor(cid:1)
able working conditions and offering equitable remuneration, providing oppor(cid:1)
tunities for career growth and giving employees an essential sense of confidence
about their future. Personnel development programs comprise training and skill
improvement, incentive pay arrangements, medical insurance, non(cid:1)government
pension policies, catering and recreational programs, corporate communica(cid:1)
tions and events.
Every year, the Corporation’s companies organize evaluation interviews to
improve employee incentivization, identify existing problems and professional
growth opportunities. Based on interviews’ results, employees receive bonuses or
recommendations regarding their performance. They can be advised to attend
advanced training courses or placed in reserve for perspective promotion or rota(cid:1)
tion. Every year, Sistema recognizes its best workers with gold and silver badges. In
2003, the Corporation awarded such badges to 66 employees.
Employee training, skill improvement and retraining plan takes into
account the Corporation’s strategic and current objectives and the needs of
its structural units. The plan is updated and approved by Sistema’s President
every half(cid:1)year. As required by the plan, specialized workshops on financial,
economic, legal, human resources, and other issues are held every month for
managers and professionals of the Corporation’s central office and sub(cid:1)
sidiaries. Every year, field training sessions are arranged for top managers. All
in all, 84 mid(cid:1)level managers received training, as part of the presidential
management training program, and 25 of them completed internships in
other countries (US, Germany, Japan, the Netherlands and others). 7 employ(cid:1)
ees started their training in 2003, while 12 people finished their continued
education program in the academic year 2002(cid:1)2003. In Spring 2004, 21 more
employees joined the program. Sistema’s Methodology and Training Center
and training centers at MGTS, MTS, ROSNO, and NIIME & Mikron all play a
major role in skill improvement and professional growth of the Corporation’s
employees. Those centers provide education and advanced training courses to
over 14,000 employees every year.
In 2003, the Company set up a database of prospective replacements and a
database of high(cid:1)performing professionals with MBA Degrees in order to improve
its staff recruitment activities. Every candidate goes through an interview, a set of
meetings and tests conducted with the use of expert systems. In 2003, Sistema
entered into a cooperation agreement with the British Council‘s Alumni Club.
Young would(cid:1)be professionals are sent to receive special education at leading uni(cid:1)
versities and colleges in Moscow. These targeted programs help meet all needs in
trained staff experienced by the Corporation’s companies.
Internal communications play a key role in developing corporate culture. They
include corporate publications, social, holiday(cid:1)related and sports events, such as
regularly held summer and winter games and various sports competitions.
28
Corporate social responsibility
SISTEMA ANNUAL REPORT 2003
SOCIAL INVESTMENT.
EDUCATION AND INNOVATION INFRASTRUCTURE
Education and innovation programs are important areas of Sistema’s social
activities. We regard support for education, science, and innovations as a task
of national significance and our top priority in the social field. For us it means
making social investments with the purpose of creating innovation(cid:1)friendly
environment which is vital for the progress of business and society.
In 1998, Sistema launched its scholarship program for post(cid:1) and undergraduate
students of leading Russian universities and colleges. In the academic year
2002/2003, the amount of a monthly scholarship was 1,500 rubles. In addition,
the Corporation undertakes to provide Sistema scholars with jobs in its compa(cid:1)
nies. In the second half of the academic year 2002/2003, the Corporation’s schol(cid:1)
arships were granted to 37 students, while another 31 students became Sistema
scholars in the first semester of the academic year2003/2004. Since the inception
of the Scholarship Program, Sistema’s grants have been received by a total of 84
under(cid:1) and postgraduate students of the Moscow State University, Moscow State
Institute of International Relations, Moscow Institute of Physics and Technology,
Bauman Moscow State Technological University, Financial Academy, Higher School
of Economics, Moscow Technical University of Communications and Informatics,
Moscow State Institute of Electronic Technology in Zelenograd, State University
for Humanities, Plekhanov Russian Academy of Economics and several other insti(cid:1)
tutions. At the moment, 56 former scholarship students are working in the
Holding’s Companies.
All of Sistema’s core companies use various ways of cooperating with universi(cid:1)
ties. Executives and professionals from Sistema’s companies give lectures at corre(cid:1)
sponding universities and institutes and actively participate in the work of their
citizen boards. Sistema President Yevgeny Novitsky, for example, is the Chairman
of the Board of Trustees at Bauman Moscow State Technological University.
In 2004, Sistema served as a general partner at the 250th(cid:1)anniversary celebra(cid:1)
tions of the Moscow State University. The Corporation will contribute to research,
scientific and educative programs, as well as to renovation and restoration of the
Moscow State University’s facilities. By supporting the Moscow State University in
implementing its grandiose anniversary plans, we hope that it will become a new
milestone in the partnership we have cultivated for many years.
We are successfully developing cooperation with other leading Russian research
and education centers. In 2004, Sistema entered into a three(cid:1)party agreement with
the Bauman Moscow State Technological University and the Russian Academy of
Sciences’ Institute of Radio Engineering and Electronics, and signed an agreement
with the Moscow Institute of Physics and Technology. Both agreements are
designed to develop innovation infrastructure and implement promising knowl(cid:1)
edge(cid:1)intensive projects.
Another milestone event of the last year was Sistema’s participation, as a Ge(cid:1)
neral Partner, in the third annual Russian Innovations Competition arranged
with the assistance of the Ministry of Education and Science and the Ministry of
Nuclear Energy of the Russian Federation, with mass(cid:1)media coverage provided
29
Corporate social responsibility
SISTEMA ANNUAL REPORT 2003
by Expert magazine. During its three(cid:1)year history, the competition has attracted
over 1,300 projects and become a significant event for the academic and busi(cid:1)
ness communities and a unique venue for innovation policy promotion in Russia.
In 2004, Sistema signed an agreement to build Sistema(cid:1)Sarov technopark to be
managed jointly with federal state unitary enterprise FGUP Russian Federal
Nuclear Center(cid:1)Russian Research Institute of Experimental Physics. It has become
a major event in implementing the Corporation’s aggressive innovation policy.
Another decision was made recently to create a corporate technopark within the
next few years, based on RTI(cid:1)Sistema Concern (NIIDAR).
By investing in the ideas(cid:1)driven industry today, we lay the foundation for high(cid:1)
tech business which forms the core of our long(cid:1)term strategy. In so doing, we act
in the interests of the entire society which cannot develop in a well(cid:1)balanced and
well(cid:1)rounded way without innovation environment and infrastructure.
HUMANITARIAN PROJECTS. CHARITY
Charity is one of the most visible and widely used aspects of social responsibil(cid:1)
ity. Support for national culture and aid to vulnerable segments of the population
are our top priorities in this area.
CCuullttuurree aanndd AArrttss.. In 2003, Sistema launched its biggest ever culture project,
a 10(cid:1)year program of cooperation with the State Russian Museum in St. Petersburg,
which involves MTS, Intourist, ROSNO, and several other companies.
Under this cooperation program, Sistema’s companies will, in the years 2004
to 2014, support the Russian Museum by providing direct financing and services,
$10mn in total, to enable the Museum to complete several long(cid:1)term projects
in Russia and abroad. Specifically, Sistema became General Sponsor of Virtual
World of Art Museums Program. In 2003 and early 2004, the Corporation’s compa(cid:1)
nies helped the Museum to set up its virtual branches in Nizhny Novgorod, Saratov
and Samara. In March 2004, Vladimir Yevtushenkov, Executive Chairman of Sistema,
was elected Chairman of the Board of Trustees of the Russian Museum’s Develop(cid:1)
ment Foundation.
In addition, the Corporation supports other museums and runs programs in
music culture, rejuvenation of classical music and projects related to restoration
of cultural and architectural monuments. For several years, Sistema has been sup(cid:1)
porting the Mariinsky Theater in St. Petersburg and cooperating with Nikolai
Petrov’s International Charity Foundation and the Meyerhold Charity Foundation.
We sponsor annual mainstream festivals and Earlymusic baroque music concerts,
Benois de la Danse international ballet competition and several other cultural
events. Sistema marked its 10th(cid:1)anniversary in business by arranging a charity
event called “Day of Open Museums” in partnership with Moscow’s best museums.
In 2003, Sistema became an official partner of the 300th anniversary celebrations
of the city of St. Petersburg. With the Corporation’s participation and support,
XII Easter Festival was held in St. Petersburg, along with the Mariinsky Theater’s
opera, ballet, and concert programs, and concerts by leading solo performers and
30
Corporate social responsibility
SISTEMA ANNUAL REPORT 2003
symphony orchestras in the Philharmonic’s Grand Hall. Sistema lent its support to
more than 70 charity concerts of choral church music in St. Petersburg’s museum
cathedrals, such as St.Isaac’s Cathedral, Peter and Paul Cathedral, Peter and Paul
Fortress, Smolny and Samsonievsky Cathedrals, and to several other cultural events
intended to preserve the traditions of Russian choral singing and church music.
At the end of the Best International Project competition arranged in 2003 on
St. Petersburg City Hall’s initiative, Sistema was distinguished with Highest Award
and a special prize in two nominations, “Best Renovation and Construction
Project,” for renovation and restoration of a unique architectural specimen of
palace architecture (Italian Street, 8), and “Best Cultural Project,” for arranging
and hosting a music festival called “300 Years of Church Music Tradition in St.
Petersburg,” held within the framework of the XII Easter Festival.
Restoration of masterpieces of Russian Orthodox architecture has always been
high on the Corporation’s priority list. In its assistance to the Russian Orthodox
Church, the Corporation tries to support small, remote churches and cloisters, as
well as large and famous cathedrals. In Yekaterinburg, Sistema is involved in the
construction of Memorial Cathedral on the Blood Consecrated to All the Saints
Who Shone Forth in the Russian Land, and in restoration of the Church of Holy
Trinity in Ivangorod. The Corporation provides assistance to “Dawn” Orthodox
orphanage for girls, maintained by the Vladimir diocese, and provides education
grants to students of the Moscow Theological Academy.
SSoocciiaall SSeeccuurriittyy. Similarly, Sistema uses every opportunity to give support and
assistance to vulnerable segments of the population, primarily, orphans. For many
years, we have been helping Sanatorium(cid:1)Orphanage #39 in Pushkino, which has
100 orphaned children in its permanent custody. In 2003, Sistema donated 1mn
rubles to the orphanage, which helped build a sports ground for children of differ(cid:1)
ent age groups. It also provides regular support to a private family boarding house,
which turned five years old in late 2003. We also support an Orthodox orphanage
in Raduzhny Township, Vladimir Region, which looks after 40 children left without
parental care. The Corporation is helping to build classrooms and workshops
for painting, knitting, embroidery, and other traditional folk handicrafts.
The Corporation is a general partner of the international Philanthropist
Award, a unique award for excellence in culture and arts that is given to physical(cid:1)
ly handicapped but artistically gifted people. The Award was instituted in 1997 by
the All(cid:1)Russian Society of the Disabled and the Philanthropist Foundation, which
has many years of experience in creative rehabilitation of disabled people. In the
past four years, nationals of 25 countries were nominated for the Award. This
project gives governmental and public organizations in many countries another
chance to bring disability problems into focus, and to step up and coordinate
their efforts in resolving them. The project has gained support from UNESCO, the
European Commission, the Russian Federation Presidential Administration,
Federal Government of the Russian Federation, Ministry of Culture and Mass
Communications, Moscow City Government, the Prefecture of Moscow’s Central
Administrative District, and the All(cid:1)Russian Society of the Disabled.
31
Corporate social responsibility
SISTEMA ANNUAL REPORT 2003
Sistema and its companies also help people affected by emergencies, veterans,
and other socially vulnerable segments of the population by supporting relevant
initiatives and projects.
SISTEMA CHARITY FOUNDATION
In 2003, Sistema and its companies carried out enormous groundwork which
led to the establishment by Sistema and its Group Companies of a single Charity
Foundation in 2004. Foundation’s strategic priorities in charity activities are
endorsed and reviewed by the Foundation’s Council headed by Vladimir
Yevtushenkov, Executive Chairman of Sistema. By pooling their efforts and resources,
the Corporation’s companies will be able to act with greater coordination and effi(cid:1)
ciency within the framework of a common strategy. Foundation’s experts will review
requests and projects and provide their expert opinion. We are confident that
transparent, sensible, well(cid:1)thought out and well(cid:1)structured projects under
Sistema’s brand name will win trust and attract interest, not least on the part of
our international partners.
We take a responsible approach to business development
and have a vested interest in setting high social responsibility
standards in the Russian business community, since we hold
social responsibility to be one of the highest priorities
of today's business world.
Sistema’s representatives take an active part in studies and public debates on
the issue of corporate social responsibility. It allows us to be aware of public expec(cid:1)
tations and take them into consideration in our operations. In 2004, Sistema
joined the Presidium of the Committee on Human Resources and Committee
on Corporate Social Responsibility of the Russian Managers Association (RMA),
along with other companies that are most active in implementing their personnel
strategies, social policies, and corporate social responsibility practices on a large(cid:1)
scale basis. RMA is behind extensive studies, which are being currently conducted
for the Report on Social Investments in Russia. We, too, are involved in those studies,
since we want principles of corporate social responsibility to be embraced by mar(cid:1)
ket participants and integrated into their daily practices.
We take a responsible approach to business development and have a vested
interest in setting high social responsibility standards in the Russian business
community, since we hold social responsibility to be one of the highest priori(cid:1)
ties of today’s business world, that considers itself an active and responsible
member of society.
32
Corporate social responsibility
SISTEMA ANNUAL REPORT 2003
7.
2003 RESULTS
34
2003 Results
SISTEMA ANNUAL REPORT 2003
Key Financial Results
Sistema is Russia’s biggest private non(cid:1)resource corpora(cid:1)
tion established in 1993. Today, the Corporation owns and
actively manages a diversified portfolio of investments in
various sectors of the country’s economy, such as telecom(cid:1)
munications (MTS, MGTS, Comstar United Telesystems,
etc.), electronics (NIIME & Mikron Plant, STROM Telecom,
Sitronics, etc.), insurance (ROSNO), real estate (Sistema(cid:1)
Hals), retail trade (Detsky Mir), tourism (Intourist), finance
(MBRR Commercial Bank), and so on.
For more details, visit Sistema’s site at: www.sistema.ru
In 2003, Sistema reinforced its positions in all key business
segments and achieved significant growth in all main
financial indicators.
achieved significant growth in all main financial indicators. Having
I n 2003, Sistema reinforced its positions in all key business segments and
completed several M&A transactions and having made our entry into
capital markets, we have further bolstered our position in key service
industries. Today, we are in the lead in mobile and fixed(cid:1)line telecommunica(cid:1)
tions, insurance, electronics and real estate. We have operating control over
major companies in these fast(cid:1)growing sectors and consolidate them in our
balance sheet.
Robust organic growth across all business units in 2003, new acquisitions and
consolidation of MTS contributed to 323% growth in revenues to $3.76bn. Adjusted
EBITDA1 rose by 387%, reaching $1.8bn, earnings shot up by 133% to $387mn.
Sistema’s total consolidated assets grew by 192% in 2003 to $6.84bn, while its equi(cid:1)
ty increased by 66% to $989mn.
(in USD mn)
Revenues
Net profit
Margin
Adjusted EBITDA
Margin
Total assets
Total liabilities
Minority shareholders' interest
Equity
2003
3,759.9
387.0
10.3%
1,799.4
47.9%
6,839.8
2,722.4
1,356.6
989.3
2002
889.5
166.0
18.7%
369.6
41.6%
2,343.2
602.9
388.1
594.8
Growth
323%
133%
–
387%
–
192%
352%
250%
66%
1 Note: Adjusted EBITDA includes the minority shareholders' interest.
35
2003 Results
SISTEMA ANNUAL REPORT 2003
Sistema’s operating segments comprise such segments as Telecommunications,
Technologies, Insurance, Finance and Securities,2 and others. 2003 data for each
segment is shown against similar data included in the 2002 consolidated Financial
Statements, as follows:
For the year ended December 31, 2003
Telecommu(cid:1)
nications
Technology
Insurance
Finance
and Securities
Corporate
and Other
Total
3,246,813
57,609
169,569
28,333
18,360
47,192
10,321
238,732
3,759,915
10,926
68,695
Net sales to external
customers
Intersegment sales
Income/(loss)
from equity affiliates
Interest income
Interest expense
755
439
22,834
–
–
(509)
490
45
6,634
465
29,468
(41,719)
(206,402)
–
–
(161,911)
(2,772)
–
–
–
Net interest revenue
–
–
2,697
–
2,697
Depreciation
and amortization
(506,644)
(2,862)
(3,115)
(620)
(7,735)
(520,976)
Goodwill impairment
(19,251)
–
–
–
–
(19,251)
Operating income/(loss)
1,103,282
(3,348)
17,111
2,567
(16,131)
1,103,481
Income tax expense
(293,983)
1,571
(3,858)
(3,116)
8,453
(290,933)
Income/(loss)
from continuing operations
before minority interests and
cumulative effect of a change
in accounting principle
Investments in affiliated
companies
671,833
(3,446)
9,079
7,570
(52,437)
632,599
56,298
666
–
3,875
21,665
82,504
Segment assets
5,252,191
103,568
239,273
595,516
651,718
6,842,266
Capital expenditures
1,152,216
9,209
7,310
2,994
41,160
1,212,889
323% growth in revenues in 2003 is largely attributed to the MTS consolidation,
whose share in total growth amounted to $2,638.2mn. Other growth factors included
acquisition of Comstar and consolidation of RTI(cid:1)Sistemy Concern ($66.5mn and
$29.1mn, respectively). Organic revenue growth was fueled by an increase in revenues
from Telecommunications (aside from MTS and Comstar) by $122.3mn, Insurance by
$47.2mn, Electronics by $14.6mn, Finance and Securities by $20.9mn and the other
business units (aside from RTI(cid:1)Sistemy Concern) by $39.4mn.
Telecommunications segment was the biggest contributor to the total per(cid:1)
formance results, with its share in the aggregate revenues having grown to 86.4%
in 2003 from 53.4% in 2002, largely on the back of MTS’ consolidation. MGTS post(cid:1)
ed the highest organic growth in this segment, with its top line going up by $80mn,
or 26.6% y(cid:1)o(cid:1)y, mostly because of tariff hikes for residential users and public insti(cid:1)
tutions which took place in November, 2002 and June, 2003.
2 "Real Estate" figures appear under the "Other" category in the 2003 Financial Statements.
36
2003 Results
SISTEMA ANNUAL REPORT 2003
2003 Revenues Structure
Other activities
8.1%
5.0%
2.3%
Insurance
Technologies
17.5%
Fixed
Communications
Consolidated Revenues – $3,760 mn
68.9%
Wireless
Communications
Sistema’s Insurance business continues to move ahead in cooperation with
Allianz AG, a global leader in the insurance market. Revenues generated by the
Insurance business rose by 33.5% y(cid:1)o(cid:1)y in response to the introduction of new
insurance products (for example, third(cid:1)party motor insurance) and expansion
of its customer base. Finance and Securities registered a 57.1% growth in volu(cid:1)
me of operations, which reached $57.5mn.
Adjusted EBITDA margin grew to 47.9% of revenues in 2003 from 41.6% in 2002.
Adjusted EBITDA shot up by 387%, to $1,799.4mn, from $369.6mn in 2002.
Similarly, net profit margin shrank from 18.7% to 10.3% in the reporting
period. The drop was largely caused by changes in the accounting policy for
MTS, which resulted in growth in the minority interest, interest payable and
effective tax rate.
In June 2004, Sistema’s AGM approved dividend payout for 2003 in the amount
of RUR 18.5 ($0.64) per share. Total dividend payouts will amount to RUR
149.85mn ($5.17mn), which accounts for nearly 1.3% of Sistema’s US GAAP con(cid:1)
solidated net profit.
FY03 AND 1H04 OPERATING RESULTS
From the operating standpoint, the reporting year was dominated by
mergers and acquisitions, and transactions in capital markets. In April,
Sistema became the first Russian Holding Company to enter the Eurobond
market. The Company successfully placed a five(cid:1)year $350mn Eurobond issue
with a 10.25% coupon. Proceeds from the issue enabled Sistema to exercise
its call option with T(cid:1)Mobile to purchase additional 10% of MTS shares for a
total of $371mn (including transaction costs). This purchase allowed us to
bring our stake to a controlling level and consolidate MTS’ results in
Sistema’s financial reports. This transaction was a success from the financial
viewpoint as well.
37
2003 Results
SISTEMA ANNUAL REPORT 2003
In December 2002 and February 2003, Sistema sold 100% of its voting shares in
Kedr(cid:1)M financial industrial company, a chain of 30 gas stations in Moscow, to a
third party for a total of $45mn. In December 2003, we sold all our assets in oil
companies to a third party for $308.4mn. The sale of oil production assets allowed
Sistema to raise additional funds for its core businesses.
In November, we purchased 50% of Comstar shares and 50% of Kosmos(cid:1)TV
in a $35mn transaction, which allowed Sistema to bring the size of its voting stake
in Comstar to 100% and consolidate Comstar’s financial results in its consoli(cid:1)
dated reports. The purchase was aimed at consolidating the Corporation’s assets
and eliminating competition within the segment, thus becoming an important
step towards unification of CLEC operators. In May 2004, Sistema announced that
CLEC fixed operators Comstar, MTU(cid:1)Inform and Telmos will be merged into a sing(cid:1)
le operator under a new brand name, Comstar United Telesystems.
In January 2004, Sistema succeeded in repeating its past success in interna(cid:1)
tional debt markets by issuing seven(cid:1)year $350mn bonds with a three(cid:1)year offer
and 8.875% yield. As a result, Sistema could restructure a significant portion of its
short(cid:1)term debt, including credit line notes (CLN) in the amount of 100mn, matur(cid:1)
ing in February 2004.
RATINGS
On November 19, Moody’s rating agency awarded a B1 long(cid:1)term credit rating to
Sistema, citing such positive factors as the Company’s large assets, positive operating
experience, strong growth prospects and strong consolidated cash flows. On March
9, 2004, Standard & Poor’s upgraded Sistema’s rating from B(cid:1) to B against the back(cid:1)
ground of improving liquidity and large asset portfolio in telecommunications.
At the date of this Report, Sistema and its subsidiaries had the following credit
ratings:
Issuer
Sistema
Sistema
Sistema
MTS
MTS
MGTS
MBRR
Rating agency
Rating date
Long(cid:1)term debt rating
Forecast
Standard & Poor’s
March 9, 2004
Fitch
Moody’s
January 15, 2004
November 19, 2003
Standard & Poor’s
April 28, 2004
Moody’s
December 10, 2001
Standard & Poor’s
March 9, 2004
Fitch
February 16, 2004
B
B
B1
BB(cid:1)
Ba3
B
B(cid:1)
Stable
Stable
Stable
Stable
Stable
Stable
Stable
In June 2004, Euromoney journal recognized Sistema’s achievements in its efforts
toward greater transparency and openness in relations with existing and poten(cid:1)
tial investors and named it Best Corporate Borrower in Eastern Europe based on its
2H03/1H04 performance.
38
2003 Results
SISTEMA ANNUAL REPORT 2003
GROWTH SOURCES AND NEW OPPORTUNITIES
Russian Federation is our main business area. Accordingly, our performance
is influenced significantly by macroeconomic trends and risks specific to Russia
today. Over the last few years, Russia has succeeded in overcoming the conse(cid:1)
quences of the financial crisis in 1998 and moving ahead toward economic
liberalization and stabilization. Below are Russian Federation’s key macroeco(cid:1)
nomic indicators that had a strong impact on our operations:
GDP growth
Consumer Price Index
Unemployment Rate
Nominal exchange rate (Ruble/USD) (1)
Real appreciation of Ruble against USD (2)
2002
4.3%
15.1%
7.1%
31.4
9.2%
2003
7.3%
12.0%
8.9%
30.6
20.9%
Sources: Central Bank of the Russian Federation, State Statistics Committee of the Russian Federation, Economist Intelligence Unit
(EIU), Ministry of Economic Development and Trade of the Russian Federation.
(1) Simple average of exchange rates on the last business day of each full month during the respective period.
(2) Real appreciation of Ruble against US dollar is calculated on the basis of the Consumer Price Index adjusted for changes
in the nominal exchange rate for the same period.
Russia’s GDP continues to grow at a relatively high rate in comparison with that
of North America and Europe. The Russian economy has been largely unaffected by
the economic slow down, seen today around the world, due to high proportion of
oil and petroleum products in its export income and persistently strong world oil
prices. Since the financial crisis in August 1998, real income of the population has
grown significantly. Growth in real net income in Russia spurs demand for servic(cid:1)
es offered by the Corporation’s core businesses, in particular, telecommunications,
insurance, banking and retail trade.
We take a positive view of the prospects of service industries in Russia and see
good growth opportunities for key markets where Sistema’s companies operate. We
regard stability of the business environment, our immunity to fluctuations of com(cid:1)
modity prices, our strategy of building companies up from scratch, balanced finan(cid:1)
cial strategy and high standards of corporate governance and transparency in our
relations with market participants, as key factors contributing to our steady growth.
Continued cooperation with Russian and foreign partners was a key growth fac(cid:1)
tor and a vital fact of life for the Company in 2003. To date, we have accumulated
experience in building successful alliances with strategic partners holding leading
positions in their respective industries, such as Deutsche Telecom, Allianz AG,
Siemens, and several other global companies, with whom we maintain and devel(cid:1)
op strong business ties.
A significant contribution to the Corporation’s effective business growth in
2003 came from successful corporate restructuring and revamping of manage(cid:1)
39
2003 Results
SISTEMA ANNUAL REPORT 2003
ment teams in CSC, MGTS, Sistema(cid:1)Telecom, MTS, and Sistema Mass(cid:1)Media,
which since then have already achieved good results and laid a good foundation
for future growth.
We hold leading positions in fast(cid:1)growing industries, have a unique experience
in building and developing business in Russia, a successful experience in business
restructuring; we also boast a broad network of business contacts and one of
Russia’s strongest teams of managers. When reviewing our 2003 results, we believe
that stability of our core business, continued successful partnership and our drive
for leadership open to Sistema’s companies broad opportunities for steady growth
in the future.
Reputation
— Member of the World Business Council for Sustainable Development (WBCSD) since 2003.
— Party to the Global Compact of the United Nations (UN(cid:1)GC) since 2002.
— Best Corporate Borrower in Eastern Europe, named by Euromoney in its survey covering
the second half of 2003 and first half of 2004.
— Second in revenue growth rate and twelfth in revenue volume, according to RBC’s
“300 Largest Russian Companies” rating in 2003.
— Official partner of the 300th anniversary celebrations of the city of St. Petersburg.
Best International Project in 2003 Award from the Government of the City of St. Petersburg.
— Partner of the State Russian Museum
— General partner of the 3rd Annual Russian Innovations Competition arranged with the assistance
of the RF Ministry of Education and Science and the RF Nuclear Power Ministry.
— General partner of the celebrations of the Moscow State University’s 250th anniversary.
— Member of several Russian and international public organizations comprising representatives
of the business community, including:
Russian Union of Industrialists and Entrepreneurs (Employers)
Chamber of Commerce and Industry of the Russian Federation
Russian Managers Association (RMA)
Russian Institute of Directors nonprofit partnership (RID)
Russo(cid:1)British Chamber of Commerce
European Business Club
National Committee for Economic Cooperation with Latin American Countries
Russian(cid:1)Arab Business Council (RABC)
40
2003 Results
SISTEMA ANNUAL REPORT 2003
Adjusted EBITDA/Interest Expenses (1)
9,9x
11,4x
7,1x
7,1x
4,7x
BB
BB(cid:1)(2)Ba3
B+/Ba3
B(2)B1
B(cid:1)/NR
2003
2002
2001
2000
1999
— EBITDA/Interest
— MTS
— Sistema
Total Debt/Adjusted EBITDA (1)
3,7x
1,5x
1,9x
1,6x
1,8x
BB
BB(cid:1)(2)Ba3
B+/Ba3
B(2)B1
B(cid:1)/NR
2003
2002
2001
2000
1999
— Total Debt/ EBITDA
— MTS
— Sistema
(1) – Adjusted EBITDA calculated as operating income plus taxes, net interest expenses,
depreciation and minority interests.
(2) – Current long(cid:2)term foreign currency rating
(3) – Rating of senior unsecured debt of Sistema Capital SA
41
2003 Results
SISTEMA ANNUAL REPORT 2003
ROTA (1)
ROE (2)
38,8%
17,1%
17,1%
9,6%
2003
2002
2001
2000
48,9%
39,1%
32,9%
25,4%
2003
2002
2001
2000
(1) – Calculated as a ratio of adjusted EBITDA to average total assets
(2) – Calculated as a ratio of net profit to average equity capital
43
2003 Results
SISTEMA ANNUAL REPORT 2003
Telecommunications
Sistema Telecom Group of Companies is the biggest
non(cid:1)state telecommunications holding company. This
private limited company was incorporated on July 1,
1998 as a subsidiary of Sistema, to insure effective man(cid:1)
agement of the Corporation’s telecommunications assets.
These include this country’s leading mobile and fixed(cid:1)line
operators and Internet access providers, and companies
providing GPS(cid:1)based services and broadband commu(cid:1)
nication services. Sistema Telecom Group includes
Mobile Telesystems (MTS), Moscow City Telephone
Network (MGTS), Comstar United Telesystems, MTU(cid:1)
Intel, Sky Link, and Golden Line, among other compa(cid:1)
nies. Sistema Telecom’s companies have operations in
more than 60 Russian regions and in other CIS count(cid:1)
ries (Ukraine and Belarus). The Group provides services
to more than 25 million subscribers.
For more information, visit Sistema Telecom at: www.sistel.ru
Vladimir Lagutin,
General Director of Sistema Telecom:
“Sistema Telecom's chief strategic objective is to strengthen
its leading position in the Russian telecommunica(cid:1)
tions market across its all key segments, such as mobile
and fixed(cid:1)line telephony, Internet access and data trans(cid:1)
mission. To meet this objective today, we would need
to take active steps toward consolidation of the assets we
acquired earlier.”
in several leading operators and is the biggest non(cid:1)state market partici(cid:1)
S istema, a strategic investor in the communications industry, holds shares
ly expand their mix of products and services, investing in future(cid:1)oriented tech(cid:1)
in this segment. In 2003, the Group’s Companies continued to aggressive(cid:1)
pant. Sistema Telecom is a designated manager of the Corporation’s assets
nologies and developing the most advanced communication services.
Telecommunications is one of the fastest(cid:1)growing markets in Russia. Its rev(cid:1)
enues are rising rapidly, its growth potential remains high. Russian and foreign
investors consider telecommunications as one of the most attractive industries for
strategic investment.
Sistema Telecom’s main objectives in 2003 were asset consolidation and busi(cid:1)
ness streamlining in the Companies of the Group. The Company made a few strate(cid:1)
gic investments. In April 2003, it exercised its option to purchase 10% of MTS
shares from Deutsche Telekom, which gave us the controlling stake in MTS. In
November 2003, we finalized a deal to purchase 50% of Comstar’s shares from
44
2003 Results
SISTEMA ANNUAL REPORT 2003
Income generated by the Russian
Telecommunications Industry, in USD bn.
Average a n n u al gro wth rate in 1999(cid:2)2003 – 32 %
13,56
8,7
6,7
5,2
6,7
4,1
2003Е
2002
2001
2000
1999
1998
— Incumbent Operators
— Alternative Operators
Source: RF Ministry of Information Technologies
and Communications and Sistema Telecom's estimates
Metromedia International Group, which gave us control over 100% of Comstar’s
shares. Following that, the Group’s CLEC operators were consolidated on the basis
of Comstar which thus became a single digital operator named Comstar United
Telesystems. In December, Carmarthen Trading Ltd. sold us 50% of common shares
of Sky Link, which was set up in July 2003 with the express purpose of imple(cid:1)
menting a project for a federal IMT(cid:1)MC(cid:1)450 (CDMA 2000) mobile communica(cid:1)
tions operator.
Since January 1, 2003, MTS and Comstar consolidation has resulted in our
FY03 consolidated revenues going up by $2,704.7mn. Overall, this segment’s rev(cid:1)
enues rose by 572.8%, or $2,764.9mn in 2003, to $3,247.6mn, compared to
$482.7mn in 2002.
Discounting the new business acquisition effect, growth was mostly fueled by
MGTS, whose top line increased by $80mn. MTU(cid:1)Intel’s revenues rose by $16.7mn.
Disregarding MTS and Comstar consolidation, revenues in the telecommunications
segment grew by 23.1% y(cid:1)o(cid:1)y. Operating rate of return in the Telecommunications
segment was 34% in 2003, down from 58% in 2002.
45
2003 Results
SISTEMA ANNUAL REPORT 2003
Operations in the financial markets:
— October 2003: Mobile TeleSystems placed a $400mn Eurobond issue maturing in 2010
(listed on the Luxembourg Stock Exchange).
— February 2003: The Moscow City Telephone Network places its third RUR 1bn issue
of two(cid:1)year coupon paper bonds (listed on MICEX).
WIRELESS COMMUNICATIONS
Vasily Sidorov,
President of Mobile TeleSystems
Mobile TeleSystems, the largest cellular telecom operator in Eastern and
Central Europe, is our key asset in this segment. MTS has teamed up with Deutsche
Тelekom as its partner.
In 2003, Mobile TeleSystems expanded geographically, increased the number of
its subscribers significantly and achieved impressive financial results.
Through 2003 and early 2004, we received licenses to provide GSM mobile com(cid:1)
munication services in over 30 Russian regions. By February 2004, the operator’s
license area had been expanded to 87 regions. The Company plans to obtain
licenses for two more regions, namely Penza Region and the Chechen Republic,
sometime in the future.
In 2003, Mobile TeleSystems started providing additional commercial GSM –
GPRS and MMS (multimedia messages) services in all its license areas.
As of June 30, 2004, the consolidated number of MTS subscribers stood at 22.78mn.
MTS shares have been traded on the New York Stock Exchange (NYSE: MBT)
since June 30, 2000, and on the Moscow Interbank Currency Exchange (MICEX)
since December 8, 2003. MTS has a free float of 22.5%. In the past four years, MTS’
market capitalization has grown by 490%.
Since the current mobile penetration level in Russia is 32%, we believe that the
Company has a significant growth potential.
MTS contributed $954mn to the total amount of operating profit from wireless
telecommunications services in 2003.
In 2003, MTS embarked on a corporate restructuring program designed to im(cid:1)
prove manageability of its regional businesses and separate strategic and day(cid:1)to(cid:1)day
management. A new management tier, macro(cid:1)region, is being created under this
46
2003 Results
SISTEMA ANNUAL REPORT 2003
MTS Market Capitalization
Market Cap $2.1bn
Market Cap $12.4bn
h
o w t
r
0 % g
9
4
MTS'
Share
Price, $
140
120
100
80
60
40
20
0
30.06.00 06.12.00 16.05.01 26.10.01 08.04.02 12.09.02 20.02.03 29.07.03 05.01.04 14.06.04
restructuring program. Regional subsidiaries are to be merged into 10 macro(cid:1)
regions, with some managerial functions delegated to them. Strategic issues and
corporate standard setting will be reserved for the Head office in Moscow, while
regional offices will be charged with running their business on the day(cid:1)to(cid:1)day basis.
Sistema Telecom’s strategic priorities in the mobile communications sector are
insuring the best possible conditions for MTS’ market capitalization growth and
continued increase in cash inflows.
2004 saw the first step in the development of a single federal IMT(cid:1)MC(cid:1)450
(CDMA 2000) network, to be operated by Sky Link. According to the operator’s
plans, the network is to be developed based on the geography of enlarged regions
in line with Russian administrative boundaries.
At the initial stage of the project, Delta Telecom, Moscow Cellular
Communications, and Personal Communication are to be merged under the brand
name of SKYLINK. Later on, the new trademark will also cover regional NMT(cid:1)450
subsidiary operators.
47
2003 Results
SISTEMA ANNUAL REPORT 2003
INCUMBENT FIXED OPERATORS
Mikhail Smirnov,
General Director of the Moscow City Telephone Network
Sistema holds leading positions in the fixed(cid:1)line communications market,
thanks to its controlling stake in MGTS, a Moscow telecom operator. Today, MGTS
is one of Europe’s largest local fixed operators. In 2003, the Company started
implementing a new corporate strategy, pursuing such key goals as stepping up
telephone network development, timely completion of the last stage of general
modernization plan and creation of a new customer service system.
The number of MGTS’ access lines in use rose by 1.1% in 2003, to 4.1mn. In
2003, MGTS’ revenues were up 26.6% y(cid:1)o(cid:1)y. Revenues from subscription fees
climbed 32.6% y(cid:1)o(cid:1)y, to $198.8mn. Rapid growth was brought about largely by con(cid:1)
tinuing changes in tariff structure. Revenues from local telephony services, sub(cid:1)
scriber connection fees and line leasing rose by 20.7% y(cid:1)o(cid:1)y, to $103.5mn.
In 2003, MGTS achieved the highest organic growth in the telecommunications
segment. Further growth can be achieved through, in the first place, network mod(cid:1)
ernization, expanded number capacity and introduction of added(cid:1)value services.
Early 2004, MGTS launched the last stage of its telephone network general
upgrade program, started back in 1998. At this upgrade stage, analog automatic
exchanges are to be replaced with digital ones. By completing this stage, the
Company will be able to bring digitization level of its fixed(cid:1)line telephone network
in the Russian capital in line with the standards of the world’s largest cities. Its
capex to revenues ratio was 16%. in 2003.
Every year, beginning in 2005, MGTS plans to upgrade from 300,000 to 500,000
access lines and simultaneously increase its number capacity to meet all phone(cid:1)
line installation requests. The Company plans to replace all analog automatic
exchanges with digital exchanges within seven to eight years.
A major breakthrough in the Company’s technological development enables
MGTS to offer new, modern communication services, reinforce its position in
Moscow’s telecommunications market, which will open up new growth opportu(cid:1)
nities for the Company.
Network modernization is the main challenge facing MGTS today. Sistema
Telecom’s strategic priorities in the market of incumbent fixed operators are
acquisition of Svyazinvest’s stake in MGTS and grooming the Company for an
IPO, as well as sustainable growth in value(cid:1)added, broadband and data trans(cid:1)
mission services.
48
2003 Results
SISTEMA ANNUAL REPORT 2003
ALTERNATIVE FIXED OPERATORS
Semyon Rabovsky,
General Director of Comstar
Purchase of another 50% of Comstar shares in November 2003 gave Sistema an
opportunity to merge three biggest CLEC operators, namely, Comstar, MTU(cid:1)Inform
and Telmos, and create on their basis in 2004 a new digital operator under the
brand name of Comstar United Telesystems. Legal aspects of the merger are
expected to be finalized before the end of 2004.
Judging by the 2003 results, the merging operators provided services to over
26,000 corporate customers and nearly 500,000 individual users. Comstar United
Telesystems is now the largest fixed(cid:1)line digital telecom operator in the Moscow
Region, both in terms of number capacity in use and the number of corporate
subscribers.
The new operator owns a fiber optic network in Moscow, provides such servic(cid:1)
es as telephony, Internet access (through dial(cid:1)up, dedicated networks and based
on ADSL technology), hosting, channel leasing, virtual private networks (VPN),
videoconferencing, access to banking, financial, and information resources and
also issues telephone cards. The Company is geared to servicing corporate sub(cid:1)
scribers and private users alike, providing a full range of cutting(cid:1)edge telecommu(cid:1)
nication services.
Comstar contributed $4.8mn to the total amount of profit derived from tradi(cid:1)
tional telephony services in 2003, with cost of sales reaching $31.1mn, or 46.7% of
revenues, and operating rate of return standing at 7.3% for the same period.
MTU(cid:1)Inform’s revenues grew to $101.3mn in 2003, from $92.3mn in 2002, due
to an increase in the number of access lines in use. The number of access lines in
use was up 8.3% and revenues rose by 9.6% which pushed the Company’s operating
rate of return up to 48.3% in 2003, compared to 41.1% in 2002.
Despite a temporary break in service provision which lasted from February till
April 2003, Telmos’ revenues grew by 2.2% in 2003 to $37.5mn. As of December 31,
2003, the number of the Company’s lines in use increased to 57,609 from 51,690
in December 31, 2002.
Comstar United Telesystems’ main task is to complete consolidation of its oper(cid:1)
ators and become a leading CLEC fixed operator, by drawing on the experience and
technological resources of MTU(cid:1)Inform, Comstar, and Telmos.
The unified operator plans to raise the market’s awareness about its business by
providing IFRS financials.
49
2003 Results
SISTEMA ANNUAL REPORT 2003
Market Share
of Comstar United Technologies
Others,
40%
Combelga,
4%
Source: Cominfo Consulting
Comstar
United
Telesystems,
35%
Golden
Telecom,
21%
INTERNET ACCESS AND DATA TRANSMISSION
MTU(cid:1)Intel, Russia’s flagship Internet provider, consolidated its leading position
in the market in 2003 by offering high(cid:1)quality services at reasonable prices and
making its products as user(cid:1)friendly as possible.
MTU(cid:1)Intel specializes in providing a full(cid:1)range of Internet services, including
Internet access, IP telephony, service and application hosting, private corporate
networking, and so on.
In 2003, MTU(cid:1)Intel’s revenues rose on the back of steady growth in the number
of active subscribers, using ADSL technology(cid:1)based Internet access service (up
95.4% y(cid:1)o(cid:1)y). This growth was partly offset by falling tariffs for corporate and indi(cid:1)
vidual users, which pushed the Company’s revenues up by 56.8% to $46.1mn in
2003 from $29.4mn in 2002. Cost of goods sold was $34.4mn, or 74.7% of revenues
in 2003, compared to $22.8mn, or 77.6% of revenues in 2002.
In February 2004, MTU(cid:1)Intel, a leading Internet provider in Moscow, launched
broadband ADSL Internet access services for residential customers. It introduced a
new set of tariffs, called Stream, to attract this customer group. The new tariffs
geared to private users offer affordable access prices and data transmission speed
of 1 to 7 MB/sec. New high(cid:1)speed home Internet channel is a logical step in the
development of Russia’s biggest broadband Internet access project, Tochka Ru, run
jointly by MGTS and MTU(cid:1)Intel.
Sistema Telecom’s objective now is to insure efficient management of the
Corporation’s telecommunications assets and consolidate its leading position
across all key segments of the telecommunications market.
Sustainable growth in the telecom industry opens up new growth opportunities
for the Group’s Companies. While still in the lead in the Moscow telecommunica(cid:1)
tions market, Sistema Telecom is poised to branch out to other Russian regions and
50
2003 Results
SISTEMA ANNUAL REPORT 2003
FSU countries, which the Group considers strategic, and to emerging countries
with promising telecommunications markets.
The telecommunications market is developing vigorously, creating a new social
environment and setting new standards of living. It also calls for ever more com(cid:1)
plex, high(cid:1)tech, innovative and large(cid:1)scale approaches. Sistema Telecom responds
to challenges of the future by charting a new strategic course and insuring a bet(cid:1)
ter coordination of its Group Companies’ efforts.
Reputation
Mobile TeleSystems
— Highest corporate governance standard among Russian companies. Standard & Poor's rating
agency ranks MTS among leaders in corporate governance standards in Russia. In July 2004, following
its annual rating review, Standard & Poor's upgraded Mobile TeleSystems' rating to CGR7+, the highest
rating it had ever awarded a Russian company.
— Company of the Year 2003 Russia based on the survey conducted by The Banker magazine.
— 15th in the 2003 annual Info Tech 100 rating conducted by Business Week journal among 10,000 public
companies.
Moscow City Telephone Network
— Winner of the Company of the Year 2003 Award in the Telecommunications sector instituted
by Kompaniya journal.
— Winner of the Russian National Olympus Award in the Construction, Transport
and Communications nomination.
— Gold Medal awarded at the Archimedes(cid:1)2003 International Industrial Property Show.
MTU(cid:1)Inform
— Brand Name of the Year/EFFIE 2003 in the Services to Business nomination. The Award was given
to the Logic Line intellectual services package. It was the Company's second award, the first one being
awarded to MTU(cid:1)Inform in 2001 in the High(cid:1)Tech Goods and Services Category. In 2000, it was nominated
in the Computer Elite 2000 Category.
— Winner of the Company of the Year 2000 Award instituted by Kompaniya journal, in the special Internet
Provider of the Year nomination.
Comstar
— Comstar's Dial(cid:1)Public Internet cards won First Prize at the 13th Moscow International Advertising
Festival in the Packaging and Labeling nomination.
— Comstar's web payphones were recognized the best product in the Original Advertising Media nomination
at the Russian national PROFI(cid:1)2003 competition of promotional opportunities.
TELMOS
— Patron of the Year 2003. The award is presented as part of the annual Idol Award for performing artists
instituted by the Russian business community, for support to the performing artists' community
and significant contribution to the revival of the traditions of Russian patronage.
51
2003 Results
SISTEMA ANNUAL REPORT 2003
MTU(cid:1)Intel
— Reader's Digest Trusted Brand Award in the Internet nomination based on surveys in 14 countries.
— Winner of the Company of the Year 2001 Award instituted by Kompaniya journal in the Internet Provider
of the Year nomination.
— Tochka Ru Trademark: Brand Name of the Year /EFFIE 2002 in the High(cid:1)Tech Services nomination.
Personal Communications (Sonet Cellular Network trademark)
— Brand Name of the Year/EFFIE 2003 in the High(cid:1)Tech Services nomination.
— Award of the Moscow Consumer Rights Foundation for "Contribution to the creation of a civilized
consumer market" in 2003.
Moscow Cellular Communications
— Certificate of the Public Council of Experts of the Russian and Moscow Consumer Rights Foundations
for Contribution to the creation of a civilized market in Russia in 2003.
53
2003 Results
SISTEMA ANNUAL REPORT 2003
Electronics
CSC (Science Center Concern), one of the largest
diversified associations of electronics enterprises in the
Russian Federation, was established in May, 1997 to pool
the member companies’ resources in carrying out large(cid:1)
scale projects in the electronics industry. The Concern’s
major shareholders are Sistema (77.5%) and NED
Electronic Gmbh (10%), while individual minority share(cid:1)
holders own a total of 12.5%. The Concern’s enterprises
are located in Zelenograd (suburban Moscow), Prague,
Voronezh and several other cities in Eastern Europe. The
CSC enterprises’ products are exported to Western and
Eastern Europe, Russia and other CIS countries, North
America, the Middle East, and Southeast Asia. The
Concern’s enterprises employ over 5,000 highly(cid:1)skilled
professionals. The Concern’s Board of Trustees is headed
by Nobel Prize winner Zhores Alferov, vice president of the
Russian Academy of Sciences.
For more details, visit CSC at: www.koncern.ru
Alexander Goncharuk,
General Director of CSC:
"We develop a knowledge(cid:1)intensive business and see a great
promise in it, because intellectual potential and innova(cid:1)
tions are among our chief competitive advantages in the
world market. Today, we have a strong team working hard
to improve the Concern's efficiency, increase its market
capitalization, develop successfully in the new science and
engineering paradigm, and put electronics to the forefront
of Sistema's business."
try. It makes long(cid:1)term investments and is currently one of the largest
S istema holds shares in several leading enterprises in the electronics indus(cid:1)
and software (information and communication systems), microelectronics (devel(cid:1)
non(cid:1)state market players in this segment. Concern’s companies focused
on three key areas in 2003: production of telecommunications hardware
opment and production of semiconductors), and production of electronic prod(cid:1)
ucts (consumer and industrial electronics).
Development of the electronics business is a strategic priority for the
Corporation. In 2003, Sistema went ahead with restructuring its assets in this sec(cid:1)
tor. Management of CSC was put in the hands of Alexander Goncharuk (previous(cid:1)
ly CEO of Sistema Telecom), one of the Corporation’s most competent executives.
A new strategy was adopted to transform the Concern into the biggest high(cid:1)tech
company in Eastern Europe. Under this strategy, the Concern changed its owner(cid:1)
54
2003 Results
SISTEMA ANNUAL REPORT 2003
ship structure, reinforced management teams at its enterprises and completed
financial restructuring.
In 2003, CSC companies registered a healthy growth in all key indicators, both
on the back of organic growth of its enterprises and new acquisitions.
The electronics segment’s revenues rose to $85.9mn in 2003, up 12.8% y(cid:1)o(cid:1)y.
Organic revenue growth amounted to $14.6mn in 2003. The bulk of revenues in
this segment in 2003 came from Mikron plant and STROM telecom.
Microelectronics and telecommunications equipment accounted for 89% of rev(cid:1)
enues in 2003.
Revenue in USD mn.
92
76.2
29.9
29.3
2003
2002
2001
2000
We believe that CSC enterprises have a considerable growth potential. Strong
growth and further improvement in the financial and economic state of the
Concern’s enterprises in 2004 driven by the outpacing organic growth in turnover,
is expected to more than double their financial numbers. As an additional fund(cid:1)
raising alternative, we are mulling the possibility of taking CSC to the public mar(cid:1)
ket through an initial public offering.
INFORMATION AND COMMUNICATION EQUIPMENT
Following the integration of STROM telecom’s Group of Companies into CSC in
2003, production of telecommunications equipment and information systems
became its key business area.
Aggregate annual volume of the Russian telecommunications equipment market
today is estimated at between $2.5bn(cid:1)$3.5bn, growing by 10%(cid:1)15% annually. Russian
companies account for about 20% (cid:1)30% of the market, with CSC holding 2%.
STROM telecom manufactures a broad spectrum of modern communication
equipment, products based on information systems and technologies, including
switches for intellectual network (IN) services, call centers, transit telephone
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SISTEMA ANNUAL REPORT 2003
exchanges, analog(cid:1)to(cid:1)digital converters, billing systems, customer support sys(cid:1)
tems, unauthorized access protection systems, next generation network (NGN)
solutions and so on. All products are manufactured in compliance with interna(cid:1)
tional ISO 9001 quality standards. STROM telecom takes orders from operators of
all communication types (fixed(cid:1)line, mobile and IP telephony) in Russia, other CIS
countries, Western and Central Europe and the Middle East.
Following a decision to start equipment production in Russia, a surface mount(cid:1)
ing line was installed at the Elaks plant in 2004 and production of modern
telecommunications equipment was launched under the STROM telecom trade(cid:1)
mark. In 2003, STROM telecom’s order book more than doubled y(cid:1)o(cid:1)y. The
Company expanded its geographic reach as well. In 2004, STROM telecom started
exporting MEDIO communication equipment to the US. The first MEDIO digital
switching system was installed in New York, to be followed by other major US
cities. Services based on MEDIO platforms are provided to telecom operators in
Russia, Germany, the Czech Republic, Ukraine, and several other countries.
STROM telecom and its subsidiaries generated revenue of $37.3mn in 2003, or
up 34.1% y(cid:1)o(cid:1)y.
Now, CSC’s strategic objective is to solidify its leading position in the equip(cid:1)
ment production for small and medium(cid:1)sized companies and broaden operations
in information and communication technologies.
MICROELECTRONICS
One of the Concern’s companies, Molecular Electronics Research Institute and
Mikron Plant (NIIME & Mikron), an undisputed leader in the Russian microelec(cid:1)
tronics industry, is the biggest manufacturer of integrated circuits in Russia and
other CIS countries. The Company manufactures over 450 kinds of integrated cir(cid:1)
cuits and semiconductor products. Microelectronics products are also manufac(cid:1)
tured by VZPP(cid:1)Mikron (based on the Voronezh Semiconductor Instruments Plant).
In 2003, the global semiconductor market topped $150 billion, registering a 7%
growth. The Semiconductor Industry Association estimates that the market will
continue to grow by 9%(cid:1)10% per annum in 2003(cid:1)2006. The integrated circuit mar(cid:1)
ket in Russia stood at around $0.8bn in 2003, and is currently posting an annual
growth of 10%(cid:1)15%. Mikron has the largest share (around 4%) of the market
among Russian manufacturers and is the biggest Russian exporter of microelec(cid:1)
tronics products. It sends more than 70% of its output to Southeast Asia, Europe,
and America. Mikron opened a representative office in China in 2003.
In 2003, Mikron continued to implement its strategic development program,
under which the Company positions itself as a supplier of made(cid:1)to(cid:1)order micro(cid:1)
circuits and reorganizes its marketing system to sell its products directly to equip(cid:1)
ment manufacturers. In the meantime, it keeps up expanding its traditional client
base in the domestic market, including state contractors.
In 2003, NIIME & Mikron became the first Russian high(cid:1)tech company to enter
the stock market, when it placed a RUR 300mn bond issue on the Moscow Stock
Exchange.
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Mikron generated $35mn in revenues in 2003, or 40.7% of total revenues
in this segment.
The Company intends to finalize setting up a business that would develop
and promote specialized analog and analog(cid:1)digital information systems (ASIC
Vendor), relying on its R&D and marketing expertise.
Maintaining further efficient growth in microelectronics, which is a complex
knowledge(cid:1)intensive industry, is among top priorities for CSC. Developing new
products and technologies is a basic principle for growing CSC enterprises. NIIME
& Mikron is a leading participant in the National Technological Program run by
the Russian Management Systems Agency. Some of the Concern’s companies are
involved, together with their foreign counterparts, in the European Union’s fun(cid:1)
damental program to develop new technologies (FP(cid:1)6).
Financial markets:
— July 2003: NIIME & Mikron placed a RUR 300mn bond issue (Moscow Stock Exchange).
INDUSTRIAL AND CONSUMER ELECTRONICS
Elaks, Elion and Kvant plants, Precision Engineering Research Institute, and
several other enterprises and R&D centers of the Concern are in charge of devel(cid:1)
oping and manufacturing consumer and industrial electronic products.
Concern’s chief objective in this segment in 2003 was implementing a program
to create Russia’s first consumer electronics umbrella brand(cid:1)name Sitronics.
Russia’s consumer electronics market volume exceeded $6bn in 2003, or 20% up
from 2002 (according to GfK). Russian manufacturers’ market share is around 40%
and growing, mostly in the low(cid:1)end segment.
The year 2003 was a watershed for the Sitronics project and for CSC, as a whole.
Sitronics, a company created in 2002 to manufacture consumer electronics under
Sitronics trademark, has expanded its product line from 3 to 26 products. In 2004,
Sitronics’ product line comprised over 40 product items, from television sets to
computers (including notebooks), LCD displays, telephones, DVD players, MP3(cid:1)
Flash audio players, digital recorders, and so on. Next in line are car radio(cid:1)tape
recorders and new types of audiovisual, consumer and computer products.
In 2003, revenues generated by sales of electronic devices and home appliances
(mostly sales of Sitronics products) amounted to $7.4mn, or 8.6% of the segment’s
revenue, from $4.9mn, or 6.9% in 2002.
The Company’s strategy is aimed at developing a leading national brand name
in world(cid:1)class consumer electronics in the mid(cid:1)price segment.
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Reputation
NIIME & Mikron
— ISO 9001:2000 Quality Management System Certificate
— Recipient of the Russian Government's Quality Award in 2001
— Russian Quality Leader 2002 Certificate from the Russian Quality Organization
— Certificate from the Military Register system
— Member of the European Foundation of Quality Management (EFQM)
— "Quality and Safety Guarantee" Certificate and Award at the WQO's National Security 2002.
Elion and NIITM
— Twelve products were distinguished with gold medals at international industry fairs.
STROM telecom
— ISO 9000 Quality Certificate
— Product line comprises more than 20 systems and products certified in compliance with the standards
of countries of operation (Russia and other CIS countries, Germany, US, and Europe).
Sitronics
— Certificate of the Association of Trading Companies and Manufacturers of Electrical Home Appliances
and Computer Products
— Certificate of the International CEM(cid:1)2003 Exhibition
— Certificate of the International 21st Century High Technologies Forum
— Certificate issued by the Uniscan Association
— Certificate issued by the Uniscan Association (electronic data exchange)
— Certificate of Potrebitel (Consumer) magazine (SB 2135 model)
— Certificate of Potrebitel (Consumer) magazine (SB 2107 model)
— Certificate of Potrebitel (Consumer) magazine (SB 2136 model)
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Insurance
ROSNO insurance company was established in 1991.
Today, Sistema has a 47% stake in the Company, with
another 45.27% held by Allianz AG. ROSNO is a general
insurer licensed to provide 95 types of coverage. It oper(cid:1)
ates a regional network of 100 branches managed by ten
regional offices and 185 agencies in all constituent territo(cid:1)
ries of the Russian Federation, a representative office in
Kazakhstan, and a subsidiary in Kyrgyzstan. ROSNO’s key
product classes include voluntary medical insurance poli(cid:1)
cies, property insurance, motor vehicle insurance, and
reinsurance. ROSNO’s corporate customers are mostly
engaged in telecommunications, oil and gas, banking,
manufacturing, wholesale and retail trade.
For more details, visit ROSNO at: www.rosno.ru
Leonid Melamed,
General Director of ROSNO:
"We continue to improve the Company's operations, above
all, its business management strategy, incentivization
arrangements, accounting system and product quality
monitoring, i.e. all those areas that will ultimately help us
improve the quality of services we offer to our numerous
customers. We have very ambitious goals aimed at high
annual growth of ROSNO's business in the next five years.
To be able to meet such huge challenges, the Company
needs matching resources. We have strong shareholders,
such as Sistema and Allianz. They have accumulated enor(cid:1)
mous experience in their respective fields and are willing
to share it with us."
tion with Allianz AG. ROSNO is the biggest general insurance company and
I n 2003, Sistema continued developing its insurance business in collabora(cid:1)
one of leading insurers at the national level. Throughout 2003, ROSNO con(cid:1)
tinued to meet the objective set by its shareholders, namely to provide
brand(cid:1)new insurance products at affordable prices.
In 2003, ROSNO’s shareholders made a crucial decision to more than double
the insurer’s charter capital, to RUR 960mn. The same year, the number of volun(cid:1)
tary and mandatory insurance products offered to individuals and corporate
clients, reached 95. In 2003, the Company sold 1.25mn policies, up 10% y(cid:1)o(cid:1)y.
ROSNO and its subsidiaries sell medical, property, motor vehicle, life, accident,
and reinsurance policies. Last year, the Company’s top management adopted a new
regional development strategy to improve performance of its regional network and
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2003 Results
SISTEMA ANNUAL REPORT 2003
streamline business management of its structural units. In accordance with this
strategy, the Company completed reorganization of its regional structure, setting up
ten offices put in control of ROSNO’s 100 branches grouped by the geographic prin(cid:1)
ciple. Reorganization is expected to facilitate delegation of the head office’s respon(cid:1)
sibilities to regional offices, accelerate management decision making, improve
indemnity and benefit payment, and cut the Company’s admi(cid:1)nistrative costs.
ROSNO’s business experience of many years, as well as its stable financial situ(cid:1)
ation are reflected in the dynamics of its key financial indicators in 2003.
In 2003, the insurance segment’s revenues rose by $47.2mn, or up 33.5% y(cid:1)o(cid:1)y,
mostly on the back of to the development and promotion of new insurance prod(cid:1)
ucts and customer base expansion.
Voluntary medical insurance, motor vehicle insurance, and property insurance
contributed $121.2mn altogether, or 55.5% of total premiums. In general, the total
amount of premiums went up by 38.1% in 2003, to $218.2mn, from $158mn in 2002.
Premiums by Insurance Class, in USD '000
Voluntary medical insurance
Third(cid:1)party motor insurance
Insurance against motorist damage
Property insurance
Personal liability insurance
Marine, aviation and transport insurance
Accident insurance
Insurance against other losses
Life insurance
Mandatory third(cid:1)party motor insurance
Risk reinsurance
Year ended on December 31
2002
2003
(thousands)
53,537
5,231
24,029
18,388
2,823
7,968
4,140
1,867
1,968
–
38,062
62,223
3,168
33,503
25,462
3,201
7,838
7,044
2,988
1,710
14,993
56,117
Total amount of insurance premiums
$158,013
$218,247
The Company’s operating profit shot up to $17.1mn in 2003, from $2.6mn in
2002, while operating rate of return rose to 9.1% vs.1.8% in 2002.
To confirm and guarantee fulfillment of its contractual obligations, ROSNO sets
aside insurance provisions, as approved by the Insurance Supervision Department
of the RF Finance Ministry, and invests such funds in highly liquid and profitable
assets. In particular, ROSNO has created unearned premium fund, life insurance
fund, provision for outstanding claims and prevention fund. A steady growth in
amount of assets kept in these funds insures the Company’s ability to settle its
policy(cid:1)holders’ claims.
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Net Premiums, in USD mn
163.312
126
79.8
57.2
2003
2002
2001
2000
Growth in the Company’s equity enables it to increase its own retention in
major risk insurance, makes it more stable financially and creates a springboard
for further expansion.
Solvency is one of the most critical factors to gauge an insurance business’s per(cid:1)
formance. Russian laws require domestic insurers to maintain a certain solvency
margin ratio in insurance operations. As of December 31, 2003, ROSNO’s actual
solvency margin exceeded the required level 1.5(cid:1)fold, as a result of its successful
operations in the insurance market and correct assessment of its obligations.
For six years now, PricewaterhouseCoopers has been auditing ROSNO’s
accounts in accordance with the International Financial Reporting Standards
(IFRS). In 2002, ROSNO hired another auditor, Russian company called Marillion.
ROSNO follows a policy of transparency and information disclosure in its dealings
with customers, counterparties and shareholders. The Company has already final(cid:1)
ized its transition to IFRS.
ROSNO has a high(cid:1)quality obligatory reinsurance coverage for assumed risks.
Among its reinsurance partners are Allianz AG, Partner Re, Hannover Re, SCOR,
Munich Re, Swiss Re, and major Russian insurance companies. It also cooperates
with Lloyd’s brokerage agencies.
ROSNO has joined 17 insurance pools and is a member of numerous profes(cid:1)
sional and industry associations, and the International, Russo(cid:1)British, Russo(cid:1)
American, Russian, and Moscow Chambers of Commerce.
One of ROSNO’s strategic objectives is increasing its market capitalization and
improving its solvency standards and, through that, its financial reliability and sta(cid:1)
bility. In addition, the efficiency of investments, business openness and a high level
of corporate culture are all vital aspects of the Company’s strategy.
Among all Russian insurance companies, ROSNO is best prepared to face its
competition after Russia’s accession to the WTO, thanks to its IT infrastructure,
IFRS audit and accounting practice and Allianz AG ‘s experience.
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Looking into 2004, the Company plans to increase its insurance market share
by 1.5%, attract 40% more premiums on traditional policies, and expand its agency
network. Besides, ROSNO considers setting up two subsidiaries, namely a life assur(cid:1)
ance company and an asset management company.
In the longer term, the Company intends to grow its share in target segments
of the Russian insurance market to 20% by 2007.
Reputation
— The highest rating, А++, “High Reliability with Positive Outlook” in the national rating
of Russian insurance companies compiled by Expert RA rating agency in 2003, 2002, and 2001.
— Gold Award for Business Reputation Excellence from the Russian Financial Press Club in 2003.
Previously, the FPC named ROSNO the most transparent Russian insurance company for three years
in succession.
— Mark of Confidence from Reader’s Digest magazine, two(cid:1)time winner in the Insurance Company Category
based on a survey conducted in 18 countries.
— Winner of numerous Company of the Year Awards.
— Placed on the Reliable Partners Register of the Federal Chamber of Commerce and Industry.
— Golden BRAND NAME OF THE YEAR/EFFIE 2002, winner of the national award
in brand development and promotion.
— Named Best Insurance Company in the annual Popular Trademark 2003 rating.
— In January 2004, Leonid Melamed, ROSNO’s General Director, was named Man of the Year 2003
in the annual People of the Year project run by Russia’s biggest Internet holding company, Rambler.
— Ranked Number One among the 50 Most Strategic Insurance Companies
(on the basis of the survey conducted by the Rating Center of the Institute of Economic Strategies (INES).
— Ranked by the Interfax CEA among Russia’s biggest insurance companies in terms of collected insurance
premiums, except for life insurance:
6th in voluntary insurance, other than life insurance;
1st in personal insurance;
10th in property insurance;
11th in liability insurance;
9th in mandatory third(cid:1)party motor insurance.
— Ranked by the Interfax CEA among Russia’s biggest insurance companies in terms of indemnities paid
in all insurances classes, except for life insurance:
3rd in voluntary insurance, other than life insurance;
4th in personal insurance;
4th in property insurance;
4th in liability insurance.
Sources: Insurance Supervision Department of the RF Finance Ministry
and the Russian Motor Insurance Association
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Real Estate
Sistema(cid:1)Hals is a leading developer in the Moscow
region, managing Sistema’s assets in the construction and
real estate segment. Its core operations include land devel(cid:1)
opment, construction, and real estate management.
Sistema(cid:1)Hals comprises over 20 companies with compe(cid:1)
tencies and skills to carry through a construction project,
from concept design, feasibility study and architectural
concept development to actual construction work and
operation of a completed project. The Company’s core
focus is Class A office real estate, high(cid:1)end residential real
estate and cottages, as well as shopping and leisure cen(cid:1)
ters. Among the largest projects successfully completed
by Sistema(cid:1)Hals in the Russian real estate market are Hals
Tower office complex and Daimler Chrysler head(cid:1)office,
to name just a few.
For more details, visit Sistema(cid:1)Hals at: www.sistema(cid:1)hals.ru
Felix Yevtushenkov,
General Director, Sistema(cid:1)Hals:
"The real estate market in Russia has, without a doubt,
become more professional and, by implication, more
exciting and dynamic. 'Growth' is exactly the word which
encapsulates most precisely the developments in our
Company in 2003. The ingredients of our success are
more diverse order books, emergence of a team of top(cid:1)
notch professionals, application of innovative construc(cid:1)
tion techniques and partnership with renowned foreign
companies."
a company specializing in building high(cid:1)end office real estate and luxury
S istema’s assets in the real estate segment are managed by Sistema(cid:1)Hals,
first(cid:1)class office and residential housing and is a leading developer in Mos(cid:1)
residential properties. The Company has successful experience in building
cow’s booming market.
The Russian real estate market grew at a dramatic rate in 2003, gradually acquir(cid:1)
ing characteristics of well(cid:1)established markets in the West. There are several factors
behind the strong influx of capital into the Russian property market, including eco(cid:1)
nomic growth, government reforms, redistribution of asset types, and fewer invest(cid:1)
ment opportunities in real estate markets in Central and East European countries.
Strong capital flows into Russia’s real estate market undermined rate of return, which
was felt most acutely in 2003. Nevertheless, rate of return provided by the Russian real
estate market is higher than that in Central and Eastern Europe, making a stronger
investment case for the Russian and Moscow markets in the eyes of foreign investors.
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Rate of return, Class A Office Space*
Moscow
Warsaw
Budapest
Prague
London (City)
Berlin
Q4'97*
18.00
15.00
11.00
10.00
6.27
8.75
Q4'01
17.00
13.00
8.75
9.00
6.55
7.00
Q4'02
16.00
10.00
8.75
8.80
6.00
5.25
Q3'03
15.00**
10.00
8.50
8.50
5.25
6.00
* According to Stiles & Riabokobylko Research
Total Vacant Modern Office Space in Moscow*
3.7
3.3
2.75
2.3
1.9
1.7
mn.
(m3)
1.4
0.20
0.25
0.15
0.40
0.50
0.50
0.40
2005Est.
2004Est.
2003Est.
2002
2001
2000
1999
— Newly built
— Total on offer (year beginning)
* Source: Colliers International
In 2003, investment funds started to aggressively invest into the Russian real estate
market. Some of these funds, which are being set up today, pool resources of Russian
and foreign investors, who jointly decide on investment strategies for their funds.
Sistema(cid:1)Hals signed a contract to construct a head office building for Siemens
in Moscow (one of the biggest real estate projects in Russia so far), which became
a striking testimony to the stability of the Russian real estate market, its invest(cid:1)
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2003 Results
SISTEMA ANNUAL REPORT 2003
ment climate, and the level of trust on the part of foreign investors. Ground(cid:1)break(cid:1)
ing ceremony for Siemens’ new office building of more than 40,000 square meters
was held in September 2003, as part of the celebrations to mark 150 years of
Siemens’ presence in Russia. The project is to be carried out by Sistema(cid:1)Hals joint(cid:1)
ly with Siemens Real Estate. Thus, after many years of teamwork in telecommuni(cid:1)
cations, Sistema and Siemens have found a new area for cooperation.
To date, Sistema(cid:1)Hals order book has 40 projects with a total space of 1.782mn
square meters, including Beijing Hotel renovation project with construction of
additional properties on its premises, and renovation of Detsky Mir department
store on Lubyanka Square. At the present moment, Sistema(cid:1)Hals has developed a
program to build a chain of shopping and leisure centers in the regions, including
St. Petersburg, Novosibirsk, Yekaterinburg, Kazan and others.
In 2003, the Real Estate unit’s revenues were up $17.6mn y(cid:1)o(cid:1)y, reaching
$39.1mn, mostly from sales of newly built office buildings.
The Company’s strategy going forward rests on technological leadership, effi(cid:1)
cient management, successful experience of partnership and implementation of
large(cid:1)scale development projects.
Reputation
— Golden Arch of Europe 2003, Frankfurt. Award for quality and technologies used in the Bolshaya
Ordynka project in 2003.
— Company of the Year Award in the Contribution to Urban Development nomination in 2003 and 2002.
— Best Building Project Completed in 1990(cid:1)2000 in Moscow in the Office Space and Buildings
and Business Centers nomination for the DaimlerChrysler project.
— DaimlerChrysler’s head office building received Grand Prix of the 13th International Construction
Award (New Millennium Award) in the Best Millennium Project nomination in 2001 in Paris.
— 15th Golden Europe Award for Quality (New Millennium Award) in the Best Millennium Project
nomination for DaimlerChrysler’s head office building received in 2001 in Paris.
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RETAIL TRADE
Detsky Mir Group of Companies, the biggest retailer
for children’s goods in the Russian market. The Detsky Mir
department store, from which the Group derives its name,
celebrated its 45th anniversary in 2002. In 1996, Sistema
became the Company’s majority shareholder (more than
70%, with another 19% held by the Moscow Government).
The Group’s major assets include Detsky Mir department
store, Europe’s biggest retailing outlet selling children’s
goods, in Lubyanka Square (a total area of 54,500 square
meters), visited by up to 60,000 shoppers every day, Toy
Palace in Bolshaya Yakimanka Street, a store on Vernadsky
Prospekt, a warehousing complex in Karacharovo, region(cid:1)
al shopping centers in Orel and Tambov, new(cid:1)format
stores in the MEGA shopping centers and in Moscow’s
Golyanovo, Bibirevo, and Maryino districts. The Group has a
work force of over 1,600. It is currently expanding its
regional operations and creating a nationwide retail chain.
For more details, visit DMC Web(cid:1)Page at: www.detmir.ru
Sergei Kushakov,
General Director, Detsky Mir(cid:1)Center
Among main challenges facing Detsky Mir Group of Companies
in 2003 were testing its new development model, consolidating
retailer's functions in DMC and laying the foundation
for a nationwide retail chain employing the most up(cid:1)to(cid:1)date
retailing techniques.
a leader in the Russian retail market for children’s goods. The Group is a sole
S istema is a majority shareholder in the Detsky Mir Group of Companies,
registered owner of the Detsky Mir trademark in Russia, one of the most rec(cid:1)
ognizable brand names in the market for children’s goods in this country.
Russian market for children’s goods, with a total annual volume of $4bn(cid:1)$5bn,
has been growing at a healthy 15% (cid:1)20% rate per annum over the past two years,
while some goods categories, for example, toys, have registered a 30% annual
growth. Volume of Moscow’s market for children’s goods is estimated at $1bn(cid:1)
$1.5bn. with DMC controlling around 2%(cid:1)3% of the market.
Among main challenges facing Detsky Mir Group of Companies in 2003 were
testing its new development model, consolidating retailer’s functions in DMC
and laying the foundation for a nationwide retail chain employing the most up(cid:1)
to(cid:1)date retailing techniques. In 2003 the Company put together a management
team, launched a new IT system, defined product lines, finalized zoning and
shop floor equipment layouts for new stores. DMC set up a single Distribution
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SISTEMA ANNUAL REPORT 2003
Center, Russia’s first non(cid:1)food stock management center, to insure on(cid:1)time
deliveries to Detsky Mir chain stores and keep storage, handling and trans(cid:1)
portation costs to a minimum.
Detsky Mir’s store chain expanded noticeably in 2003. In Moscow, new(cid:1)format
stores were opened in the MEGA shopping center and in the Twelve Months shop(cid:1)
ping center in Golyanovo district. Expansion has continued throughout 2004, with
new Detsky Mir stores opened in the Alexander Lend shopping mall in Bibirevo
and in the BUM shopping mall in Maryino. Next in the line are Detsky Mir stores
in the PIK shopping mall on Sennaya Square and in Shopping Island center on
Vasilyevsky Island in St. Petersburg. In May 2004, the key operator of Detsky Mir(cid:1)
Center Group was running a total of eight stores for children’s goods.
Retail Trade unit posted a 15.3% growth in income, which reached $55.5mn
in 2003 against $48.2mn in 2002. Growth came largely from opening of new retail
units and expansion of floor space in shopping centers. The unit made gross prof(cid:1)
it of $24.3mn, or 30.8% of the segment’s gross profit in 2003, up from $18.6mn,
or 37.3% of the segment’s gross profit in 2002. In 2003, the unit’s operating profit
was $6.6mn, compared to $4.6mn in 2002, on the back of stronger sales.
Detsky Mir Group of Companies’ development strategy seeks to consolidate its
leading position in the retail market for children’s goods, expand its retail chain
in Moscow and across Russia, and capture a bigger share of the market for child(cid:1)
ren’s goods.
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Finance
Moscow Bank for Reconstruction and Development
(a commercial bank), established in 1993, holds General
License No. 2268 from the Bank of Russia. In 2003, MBRD
celebrated its 10th anniversary of successful operations.
MBRD is a full(cid:1)service commercial bank offering a full array
of banking services, more than 140 all in all, including for(cid:1)
eign trade contracts, corporate lending in rubles and for(cid:1)
eign currencies, issue of bank guarantees; securities trading
(sovereign and corporate bonds, equities and bills); retail
banking; consumer lending and asset management servi(cid:1)
ces. The Bank’s shareholders include Sistema (54.27%),
ALROSA company, Intourist travel company, and MGTS
telephone company. The bulk of the Bank’s clientele comes
from the corporate sector. As of December 31, 2003,
the Bank operated in four regions and had three branches –
in St. Petersburg, Syktyvkar and Rostov(cid:1)on(cid:1)Don.
For more details, visit MBRD Web(cid:1)Page at: www.mbrd.ru
The Bank's main goals for 2004 include implementation
of its large(cid:1)scale retail banking project and continued growth
of its corporate client base.
operator in the financial sector. It is a full(cid:1)service commercial bank
M oscow Bank for Reconstruction and Development is Sistema’s key
services. MBRD offers a broad spectrum of banking services and also
operating in three banking areas – corporate, investment, and retail
serves as a treasurer for Sistema Companies.
The macroeconomic situation was favorable to growth of the banking sector in
2003. Stability and predictability of key factors underlying Russia’s development
encouraged high economic growth rates. Growth in personal incomes coupled
with falling interest margins and tougher competition forced banks to step up
their retail banking operations. The amount of retail deposits at credit institutions
went up by 46% in 2003. Deposit account balances (in operating banks, excluding
Sberbank) topped RUR300bn at the end of 2003 (up by more than RUR 90bn since
year beginning).
In 2003, Moscow Bank for Reconstruction and Development launched a retail
banking program drafted jointly with Deloitte and Touche CIS and approved in
November 2002. A retail banking unit was created within the Bank’s organization(cid:1)
al chart to implement its retail banking strategy. Additional retail banking offices
were opened in Moscow and St. Petersburg.
Developing technologies and products based on plastic cards is a key element
of the Bank’s retail strategy. In 2003, MBRD put into operation its own processing
center certified to operate in the MasterCard International and Visa International
payment systems. MBRD has been issuing VISA cards of its own design since
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August, 2003, and in November 2003 it started handling VISA cards in its own pro(cid:1)
cessing center. The number of VISA International and MasterCard International
cards issued by the Bank more than quadrupled over 2003, standing at 12,800
cards at year’s end.
The Bank’s proprietary network of self(cid:1)service banking terminals expanded six(cid:1)
fold in 2003, from 12 to 70 machines of various types, including 65 ATMs and 5
cash(cid:1)in modules. Self(cid:1)service terminals have now been modified for making cash
deposits onto plastic card accounts. Work started in July 2003 to readjust self(cid:1)serv(cid:1)
ice terminals so that they can accept both plastic card and cash payments from
retail customers.
In 2003, the Bank launched its mobile banking project (remote account
management from mobile telephones). In the same year, MBRD and MTS
entered into a cooperation agreement to develop and promote joint brand
products. As a result, mobile banking information services have been intro(cid:1)
duced along with facilities to accept MTS bill payments from ATMs, cash(cid:1)in ter(cid:1)
minals, and in the Bank’s retail branches.
MBRD’s income rose by 56.9% in 2003, to $57.5mn. Its interest income
increased by 59.2%, to $46.5mn, most of coming from interest on loans made to
the Bank’s customers. Its loan portfolio grew by 68% from January 1, 2003.
The Bank’s main objectives for 2004 include implementation of its large(cid:1)scale
retail banking project and continued growth of its corporate client base. MBRD
intends to strengthen its position among top thirty full(cid:1)service banks in Russia by
the end of 2004.
The Bank plans to achieve its strategic goals in retail banking by various means,
which include expanding its client base by capitalizing on its potential synergies
with MTS, MGTS and Sistema’s other operators, modernizing its technological
infrastructure, and continuing with regional expansion.
Reputation
MBRD Commercial Bank
— MBRD is among 30 biggest banks in Russia in terms of assets. Expert and Profile magazines ranked it 27th
among Russia’s biggest banks in terms of size of assets, and 30th in terms of volume of securities in 2004.
— MBRD was 21st most reliable bank among 100 biggest Russian banks
(as of January 1, 2004, Profile magazine).
— The Bank has the status of Authorized Bank of the Moscow Government.
— Placed by the Federal State Customs Committee on the Register of banks and other institutions certified
by the Customs Authorities to act as guarantors.
— In March 2003, Fitch IBCA international rating agency reaffirmed its MBRD’s credit rating,
giving it stable outlook.
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Tourism and Foreign Assets
Sistema International Investment Group was set up
in 2001 to manage foreign assets, with Sistema as its sole
shareholder. Its business is mostly focused on develop(cid:1)
ment and real estate projects and building travel industry
infrastructure in other countries. Sistema International
has projects in Hungary, Great Britain, Spain, Croatia,
Montenegro, the Czech Republic and several other coun(cid:1)
tries. Today, Intourist is the key operator in the travel
services segment. Victor Bolshakov is President of Sistema
International Investment Group.
Intourist, established in 1929, is a leading operator in
the tourist and leisure services market in Russia. It cur(cid:1)
rently offers a full spectrum of services to individuals and
corporations in the Russian Federation and over 60 other
countries. The Company has a broad mix of travel prod(cid:1)
ucts, including packaged tours and various services, such
as transportation, hotel accommodation, excursions, visa
arrangement, and on(cid:1)line reservation. Intourist has a
well(cid:1)developed network of 1,500 partners acting as its
agents and its own network of 20 sales offices. Intourist
sells its products and services through more than 600
companies abroad. Intourist is this nation’s oldest brand
name and one of the most experienced, reliable, and
rapid(cid:1)growing companies in the Russian travel industry.
Its major shareholders today are Sistema (90.65%) and
GAO Moskva (8.85%).
For more details, visit Intourist Web(cid:1)Page at: www.intourist.ru
Growth in Intourist's sales outpaced the average market rate
in 2003, enabling the Company to increase its share across all key
market segments.
Investment Group, which is mainly focused on managing foreign assets
S Sistema’s assets in this segment are managed by Sistema International
represented by Intourist, Russia’s largest inbound and outbound tour
and developing travel industry infrastructure. In this segment, Sistema is
operator with offices in more than 60 countries.
Inbound tourism is encouraged by growing interest toward Russia, as a rela(cid:1)
tively new and safe international tourism destination which offers an ever expand(cid:1)
ing range of attractive tourist products and has an improving infrastructure.
According to the State Statistics Committee, the number of foreign citizens visit(cid:1)
ing Russia as tourists edged up 2% to 3.2mn people in 2003. Outbound tourism has
been developing even more aggressively, primarily on the back of the growth in
real demand both in Moscow and across the Russian regions. The total number of
Russian nationals traveling abroad in 2003 rose by 13% y(cid:1)o(cid:1)y, to 5.7mn.
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Growth in Intourist’s sales outpaced the average market rate in 2003, enabling
the Company to increase its share across all key market segments.
Intourist is a leader in the inbound tourism segment in terms of sales and
service technology. It has an average share of over 20% in cultural and business
tourism segments, while these numbers are significantly higher for some other
destinations (40% for Great Britain, 33% for the Netherlands, and 30% for Spain).
Intourist handled over 80% of all tourists coming from Hong Kong, Poland and
the Middle and Near East.
While keeping its focus on in(cid:1)coming tourism, the Company has reinforced its
position in the domestic market as well, by pursuing its strategy as a tour operator,
ticket consolidator and retailer. Intourist has considerably expanded the range of
its services to domestic consumers. Its sales in the outbound tourism segment dou(cid:1)
bled in 2003. Its has entered the Moscow market with new products for Tunisia,
Italy, Spain, Andorra, the United Arab Emirates, and Austria. The Company is now
also offering charter programs in Samara and Arkhangelsk.
Developing a retail office network was one of Intourist’s key objectives in 2003.
The Company opened new sales offices in some of Moscow’s promising districts,
developed a concept and business technology for retail tourism, and launched a
broad promotional campaign. Today, Intourist’s network comprises 20 sales offices
in Moscow, and several franchises and regional subsidiaries.
Retail distribution, transportation, and hotel management units were turned
into independent businesses in order to improve management efficiency. Much
attention was given to promotion of Internet technologies. The Company set up
Comtour system combining the features of on(cid:1)line exchange, web site, and travel
industry software.
The total number of the Company’s customers rose by 32% in 2003 to 259,000.
Its sales jumped by 19.6% the same year, from $52mn to $62.1mn.
The key components of Intourist’s strategy include boosting competitive
advantages in priority markets (incoming cultural and business tourism and for(cid:1)
eign seaside and skiing tours), expanding its market by tapping into high(cid:1)profit
segments (developing VIP services, corporate, convention and exhibition
tourism), smoothing out the seasonality of sales fluctuations by stepping up oper(cid:1)
ations in off(cid:1)seasons, consolidating its position in regional markets, and imple(cid:1)
menting vertical integration into hotel and transportation businesses.
The overriding objective facing Sistema International Investment Group, which
manages Sistema’s foreign assets, lies in developing travel industry infrastructure
and simultaneous maintaining its investment fund operations. In 2004, Sistema set
up a new company, Intourist Hotel Group, as part of its vertical integration pro(cid:1)
gram, to implement various hotel projects. Abbas Aliyev, one of the industry’s most
seasoned managers, who was head of Intourist in 1999(cid:1)2003, was put in charge
of IHG. Andrei Soluyanov was appointed as President of Intourist.
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Reputation
Intourist
— The Company holds all necessary licenses and certificates authorizing it to provide travel services in its area
of presence. It is a member of leading international travel industry organizations: WTO, RATA, ICCA, PATA,
ASTA, JATA, UFTAA/FUAAV, IATA, COTAL, and AIT.
— Best Tourist Brand Name 2003 in the Best(cid:1)Known Brand Name in Tourism 2003,
Excellence in Professionalism in Brand Name Concept Creation nomination.
— National Tourist Olympus Award from the Travel Industry Department of the RF Ministry
of Economic Development.
— Guiding Star Award from the Travel Industry Board of the City of Moscow.
— Crystal Boat Award from GAO Moskva.
— Travel Industry Leaders Award.
— Awards and prizes at major international travel industry exhibitions – WTM, MITT, MITF and Recreation.
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Radio Engineering
Radio Engineering and Information Systems
Concern, whose sole shareholder is Sistema, brings
together leading Russian enterprises with significant R&D
and production potential and experience in implementing
uniquely complex high(cid:1)tech projects. RTI(cid:1)Sistemy was
established in 2000 on the basis of the A.L. Mintz Institute
of Radio Technologies (RTI) and the Distant Radio
Communication Research and Development Institute
(NIIDAR R&D complex). Today, the Concern is involved in
R&D projects in radio technologies, information and com(cid:1)
munications, and instrument building. Many of RTI(cid:1)
Sistemy’ projects have no analogues in the world.
For more details, visit its Web(cid:1)Page at www.rtisystems.ru
Sergei Boyev,
General Director of RTI(cid:1)Sistemy
RTI(cid:1)Sistemy is a world leader in over(cid:1) and below(cid:1)the(cid:1)horizon radar
technologies. Experts estimate that Russian radars can capture
anywhere from 10% to15% of the global market.
which operates in three segments with a high synergy potential, namely
S istema’s radio engineering assets are managed by RTI(cid:1)Sistemy Concern,
radio engineering, information and telecommunications, and instru(cid:1)
RTI(cid:1)Sistemy is a world leader in over(cid:1) and below(cid:1)the(cid:1)horizon radar tech(cid:1)
ment building.
nologies. Today, it operates mostly in the domestic market for radar units and
complexes, radio control and positioning systems. In the global market,
demand for non(cid:1)strategic missile defense radars and control systems is just
starting to grow, while demand for air traffic control radars stands at around
50 units a year. Concern sends most of its export(cid:1)oriented products to
Southeast Asia (China). Efforts are under way to identify new export opportu(cid:1)
nities and position the Concern in the market for onboard information sets.
Experts estimate that Russian radars can capture anywhere from 10% to15% of
the global market.
In the information and telecommunications segment, the Concern’s enterpris(cid:1)
es offer services in designing and building integrated institutional and corporate
information networks based on broadband radio access technology. Besides, the
Concern develops general and detailed designs (in DWB(cid:1)RCS, LMDS, Wi(cid:1)Fi and
other standards), manufactures and markets equipment, and develops software.
Concern’s major customers are RF Defense Ministry, RF Ministry of Education and
Science, and the State Customs Committee.
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In 2003, the Concern won a contract from the RF Ministry of Education and
Science to install and put into operation 4,221 subscriber satellite stations in
38 regions in the European part and the Siberian Federal Area of the Russian
Federation (within the framework of the federal target program “Development
of Common Education and Information Environment”).
The Concern sells its industrial equipment both to industrial customers (broad(cid:1)
cast transmitters) and consumers (Spectrum television sets manufactured by
Saransk Television Plant), including in regional markets. All in all Concern’s prod(cid:1)
ucts are sold at 473 points in 38 regions of Russia. In 2003, the Concern submitted
its bid to participate in the Defense Ministry’s tender for delivery of television
transmitters.
RTI(cid:1)Sistemy conducts research and is actively involved in shaping innovative
infrastructure and implementing federal and regional target programs. In 2003,
the Concern put into service Industrial Exhibition and Trade Center on NIIDAR’s
premises, built a laboratory jointly with the Bauman Moscow State Technological
University, and opened a class of radio information technologies in Secondary
Education School # 227 in Moscow.
Sistema has been consolidating RTI(cid:1)Sistemy Concern’s financials in its accounts
since January 1, 2003. The Concern’s revenues for the year came out at $29.1mn
(net of NIIDAR R&D’s results). Its exports grew by 14% y(cid:1)o(cid:1)y. The Concern is well
prepared to compete in the world market.
In 2003, RTI(cid:1)Sistemy restructured its assets and organizational structure, and
made several critical appointments. Its growth strategy calls for efforts to reinforce
its research and engineering basis, implement vertical value chain integration
(from R&D to commercial production), increase segment diversity (from radio
engineering to information and telecommunications technologies and industrial
instrument building), and find new markets (moving from domestic markets to
foreign ones).
Reputation
In 2003, the Concern received several new licenses, including:
— a license from the Russian Management Systems Agency to develop, manufacture, repair, and dispose of arms
and military hardware;
— a license from the Russian State Technological Commission to implement measures and/or provide services
related to protection of official secrets (to counteract foreign intelligence services);
— a license from the Russian Ministry of Construction to design and construct Class I and II buildings
and structures in accordance with federal standards.
Involvement in federal and regional target programs, including:
— Electronic Russia;
— Defense Industry Restructuring; and
— Development of education and information environment.
— Saransk Television Plant has ISO 9001(cid:1)9002 international quality certification.
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Mass Media
Sistema Mass(cid:1)Media (SMM) is one of the largest media
companies in Russia. Its key business areas today are adver(cid:1)
tising (Maxima advertising agency and TV(cid:1)Project compa(cid:1)
ny); distribution of printed media (Nasha Pressa Group of
Companies) and publishing (Literaturnaya Gazeta, Metro
and Rossia). The Company’s strategy is aimed at develop(cid:1)
ing a new multimedia market.
Alexander Leiviman,
General Director of Sistema Mass(cid:1)Media
In 2003, the Company adopted a development strategy
for SMM Group of Companies, designed to develop a new market
for media services based on the most advanced information
and telecommunications technologies.
markets in Russia, expanding by over 35% y(cid:1)o(cid:1)y. As in 2002, television sector
I n 2003, the media market remained one of the most dynamically growing
outpaced the market, with cable television surging by 50% in 2003 on the
Sistema’s media assets are managed by Sistema Mass(cid:1)Media (SMM). Media busi(cid:1)
back of aggressive consolidation of major media groups.
ness underwent restructuring and cost(cid:1)cutting in 2003, which resulted in SMM’s
income climbing to $35.2mn, or up 15.5% y(cid:1)o(cid:1)y.
Restructuring has set off a process which will ultimately lead to a merger of
Nasha Pressa and ARP(cid:1)Region, thus turning Nasha Pressa into Russia’s biggest press
distributor. In turn, control over a key distribution channel will make publishing a
strategic unit with very strong investment potential.
The Group’s printed media posted dynamic growth in 2003. Literaturnaya
Gazeta broke even, showing a stable rise in circulation and advertising space sales.
Weekly circulation of Metro, Moscow’s only free information newspaper, has
topped 600,000. Now, Metro has a free companion newspaper, Medsovet, publish(cid:1)
ing articles on medical and health issues.
TV(cid:1)Project, one of the most rapidly growing companies in outdoor advertising,
won exclusive rights in 2003 and started to install LightMotionDisplays, which rep(cid:1)
resent an entirely new concept of outdoor advertising. In the same year, TV(cid:1)Project
won a tender for placing ads in Moscow’s Metro. Olympus management company
has been set up to consolidate billboard sales in the Metro.
In 2003, the Company adopted a development strategy for SMM Group of
Companies, aimed at the development of a new market for media services based
on the most advanced information and telecommunication technologies. Its mul(cid:1)
timedia project will combine a brand(cid:1)new cable television system, a package of
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television channels, and companies producing television and Internet content. In
order to implement this project, a new core company called Sistema Multimedia is
being created, as part of SMM.
The multimedia project is to be developed in partnership with Sistema Telecom
Group’s telecommunication operators, on the basis of investments which Sistema
made earlier into MGTS’ ADSL broadband network and Comstar United
Telesystems’ fiber optic network. Kosmos(cid:1)TV, where Sistema acquired a 50%(cid:1)stake
in 2003, can be fittingly integrated into Sistema’s telecommunications and media
assets structure.
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Venture Projects
industries and participated in promising venture projects, mostly in the area
I n 2003, Sistema continued its active search for opportunities in entirely new
of high(cid:1)tech and innovations.
Kamov(cid:1)Holding
Medical Technologies MTH
Sistema(cid:1)Venture
Olympic System
Kamov(cid:1)Holding is a helicopter manufacturing holding company established
in 2003 on the basis of Kamov, where Sistema has had an interest since 2001.
Kamov(cid:1)Holding places orders for Kamov helicopters, arranges marketing and sales
activities, provides maintenance on helicopters, and finances design work.
Medical Technologies MTH specializes in production of modern drugs and med(cid:1)
ical equipment, including biotechnological vaccines (against hepatitis B), CNS
analgesics, and ready(cid:1)to(cid:1)use medications in ampoules (nitroglycerin and so on).
All products are manufactured in strict compliance with international quality
standards (GMP).
Sistema(cid:1)Venture specializes in venture projects and provides consulting servic(cid:1)
es in intellectual property and business planning. Sistema(cid:1)Venture manages high(cid:1)
tech innovation projects and is involved in acquiring, restructuring, developing,
and selling small companies, operating as a direct investment fund. It is fully
owned by Sistema.
Olympic System specializes in managing sports facilities and delivering equip(cid:1)
ment and gear for sports and fitness. The Company was established by Sistema
and the Russian Olympic Committee in 1997. At present, it manages Olympic Star
fitness club, one of the biggest facilities of its kind in Europe, Wellness Club (sports
and health center), and works to expand its chain of sports and health centers.
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