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Sistema

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FY2020 Annual Report · Sistema
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2020

ANNUAL 
REPORT

PUBLIC JOINT  
STOCK FINANCIAL  
CORPORATION

//sistema.com

02

14

28

134

168

ABOUT THIS REPORT
This annual report was approved by the General Annual Meeting of Sistema PJSFC on 
26 June 2021 (Minutes No.1-21, dated 30 June 2021).

This annual report presents information on business operations of Sistema Public Joint 
Stock Financial Corporation and its portfolio companies in 2020. 

The annual report of Sistema PJSFC for the year 2020 has been prepared in compliance 
with Federal Law on Joint Stock Companies, Federal Law on Securities Market, Bank 
of Russia Regulation on Disclosure by Issuers as amended.

Unless specifically noted otherwise, all financial performance indicators in this annual 
report are based on consolidated financial statements under IFRS. 

Certain immaterial discrepancies in percentage calculations and in arithmetic 
operations of addition in tables and charts in this annual report are attributable to 
rounding. 

You may access other annual reports of the Corporation at its official website, 
www.sistema.com, in Information Disclosure and Investors & Shareholders.

DISCLAIMER
Certain statements in this annual report may contain assumptions or projections 
regarding forthcoming or expected events related to Sistema PJSFC or its portfolio 
companies. Statements of this nature may be expressed by using the words “expect,” 
“estimate,” “intend,” “will,” “could,” negations of such words, as well as similar 
expressions. These statements are only predictions, and actual events or results may 
differ materially.

ПSistema PJSFC does not commit to reviewing these statements in order to correlate 
them with actual events and circumstances that may occur after the above-mentioned 
date or to highlight the events that were not expected to occur when this annual 
report was prepared. Many factors could cause the actual results of Sistema PJSFC 
or its portfolio companies to differ materially from those set forth in our projections 
or forward-looking statements, including, among others, macroeconomic conditions, 
our competitive environment, country-specific risks of operating in Russia, rapid 
technological and market changes in the industries where Sistema PJSFC and 
its portfolio companies operate, the impact of the COVID-19 pandemic on the 
macroeconomic situation in the markets where Sistema PJSFC and its portfolio 
companies operate and on their financial performance, as well as many other risks 
specifically related to Sistema and its operations.

СONTENT

SISTEMA

SISTEMA PROFILE
Sistema overview – 4 / Investment portfolio – 6 / CEO’s statement – 8 / Strategic overview – 10 

RESULTS 

PERFOMANCE
Key events at the corporation in 2020 and after reporting period – 16 / Financial overview for 2020 – 21 / 
Shareholders’ equity – 25 / Report on dividends declared (accrued) on Sistema shares – 26

ASSETS

KEY ASSETS' PERFOMANCE
МТС – 30 / Ozon – 38 / Segezha Group – 44 / Etalon Group – 56 / MEDSI – 64 / Steppe Agroholding – 76 /  
Binnopharm Group – 84 / JSC BPGC – 90 / Business Nedvizhimost – 98 / Cosmos Hotel Group – 104 /  
Other assets  – 110 / Funds – 122

GOVERNANCE 

CORPORATE GOVERNANCE
Corporate governance system – 136 / Remuneration policy applied to board members and senior management – 156 / 
Risk management – 159

SUSTAINABILITY 

SUSTAINABILITY MANAGEMENT
Management system – 170 / Key ESG areas – 174 / Social investing and operations of Sistema Charitable Foundation – 180

ANNEXES

182//sistema.com

01SISTEMA PROFILE

SUSTAINABILITY 
MANAGEMENT

CORPORATE 
GOVERNANCE

KEY ASSETS' 
PERFOMANCE

PERFOMANCE  

ANNEXES

01.

4
6
7
2

Sistema overview

//sistema.com

W

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7

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Market Capitalization, 
RUB bln

Sistema is the largest publicly traded investment company 
in Russia. Founded in 1993, Sistema is today represented 
across over 15 high-potential sectors of the Russian economy 
through its portfolio companies that serve over 150 million 
consumers. Sistema’s investment portfolio includes mostly 
Russian companies in such sectors as telecommunications, 
forestry, agriculture, healthcare, real estate and electronic 
commerce, and others

The Corporation’s shares trade on Moscow Exchange (ticker: 
AFKS) and on London Stock Exchange in the form of global 
depositary receipts (ticker: SSA). One GDR represents 
20 ordinary shares. 

Strategy

Sistema’s strategic goal is to create long-term growth of 
shareholder value by boosting returns on investments 
in existing assets and reinvesting available cash in new 
investment projects to diversify its portfolio and increase 
overall returns on investment.

2020 Results1

RUB 

691.6 bln

Revenue 

RUB 

236.3 bln

Adjusted OIBDA

RUB 

16.0 bln

Adjusted net income 

RUB 

1.421 bln

Total assets

FITCH

BB–

stable

S&P 

BB

stable

RAEX

ruAA–

stable

“THE FIRST 
WELL-KNOWN 
INVESTMENT 
BRAND IN RUSSIA”

S
D
R
A
W
A

“THE BEST PRIMARY 
OFFERING IN THE 
COMMUNICATIONS 
SEGMENT”
Sistema’s series 001P-15 bond 
issue for RUB 10 bn.

Cbonds Awards 2020

NO 11 OUT OF 
725 GLOBAL 
DIVERSIFIED 
FINANCIAL 
COMPANIES 
Sustainalytics ESG rating 

S
T
L
U
S
E
R
0
2
0
2

Market  
position

Top-

25Largest Russian 

companies by  
revenue (RBC) 

Тop-

20Public Russian 

companies in  
Forbes Global 2000 
rating

>150 mln 

Consumers

МOEX:

AFKS

LSE:

SSA

I

O
L
O
F
T
R
O
P
T
N
E
M
T
S
E
V
N

I

Assets

> 15 

Sectors

МТS
NYSE: MBT, MOEX: MTSS

50.02%

Ozon
NASDAQ and MOEX: OZON

33.1%

Segezha Group
MOEX: SGZH

73.7%

Etalon Group
LSE and MOEX3: ETLN

25.6%

RUB 

39.5 bln

Investments in 2020

1 

2 

Here and hereinafter results for 2020 are presented to reflect the divestiture of AGK Yuzhny. The results for 2019 have been restated to reflect the effect of the divestiture. 
Etalon’s GDRs started trading on Moscow Exchange from 03.03.2020.

5

ANNUAL REPORT / 2020 
 
 
 
//sistema.com

S
T
E
S
S
A
OUR

6

МТS

Telecommunications

MOEX: MTSS / NYSE: MBT

50.02%

OZON

Online retailer

33.1%

ETALON 
GROUP

Real estate development

LSE / MOEX: ETLN

25.6%

OTHER 
ASSETS

FUNDS

49.53% 
ELEMENT
High tech

90% 
SISTEMA VENTURE 
CAPITAL

43% 
CONCEPT GROUP
Retail

83% 
SISTEMA ASIA FUND

100% 
EAST-WEST UNITED 
BANK S.A.
Banking

49% 
SISTEMA CAPITAL 
PARTNERS GROUP

MEDSI

Private healthcare  
chain

95.5%

BPGC

Power grids company

BINNOPHARM 
GROUP

 Pharmaceuticals  
business

79%

91%

BUSINESS 
NEDVIZHIMOST

Real estate 

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

SEGEZHA 
GROUP

Forestry holding

73.7%

STEPPE 

Agroholding

92.8%

COSMOS
HOTEL
GROUP

Hospitality

70% 
SISTEMA  
CAPITAL MC

100%

100%

7

ANNUAL REPORT / 2020SISTEMA PJSFC 
 
//sistema.com

CEO’s  
Statement

Vladimir Chirakhov

Sistema President

8

Ozon is another example of a business that became essential amid 
the new COVID reality. The company delivered exceptional growth, 
increasing its GMV1 by over 140% during 2020 and significantly 
expanding the number of active customers to 5.4 mln. Ozon did a great 
job in addressing the sharp rise in online consumer demand thanks to 
the expanded product mix, timely investments in last mile and fulfilment 
infrastructure, and fast development of the marketplace.

2020 was a year of transformation for our business. We completed our 
exit from Detsky Mir, held a successful IPO of Ozon on the NASDAQ and 
obtained a listing of its ADSs on Moscow Exchange that crystalised the 
value of this asset and established a foundation for further expansion of 
the business.  Total proceeds of the company from the IPO and a parallel 
private placement amounted to USD 1.25 bln.

These transactions also testified to our capabilities to not only grow 
high quality businesses, but also to take them to public markets. This has 
allowed thousands of retail investors – alongside some of the world’s 
largest and most sophisticated funds – to share in the success of our 
market-leading portfolio companies.

We also expanded our presence in the pharmaceuticals sector, 
combining our assets into Binnopharm Group, which is already one of 
Russia’s largest pharma producers and has the potential to become 
a focus of consolidation in the industry. In 2020, Binnopharm Group 
entities demonstrated an impressive performance. Their combined 
revenue grew by 30.1% to RUB 21.4 bln, with an OIBDA margin of 
25.5%. This opens the way towards transforming the holding into a fast-
growing innovative operation, with a diversified product portfolio and 
significant production and research potential.

The Corporation continues to seek out new sources of growth, using the 
significant dividend income received from our portfolio companies as an 
investment resource. As part of this strategy, our joint venture with Sber 
has acquired a stake in Elektrozavod Group, which includes transformer 
equipment production facilities in Moscow and Ufa, maintenance 
divisions, research and design institutes, an engineering centre and land 
plots totalling 19 hectares in the centre of Moscow. Our ambition is to 
create a leading Russian producer of transformer equipment using the 
acquired production facilities.

As a result of our long-term and systematic approach to local capital 
markets and strong relations with banks we have significantly reduced 
our weighted average cost of debt and shaped comfortable debt 
repayment schedule. 

As a major investor in the Russian economy, we see our role in 
supporting the evolution of responsible, competitive, and self-sustaining 
businesses. In 2020, our approach to sustainable development 
management was included in the updated strategy of the Corporation. 
For the first time, we adopted a sustainable development policy, while 
principles of responsible investment were integrated in the investment 
criteria and the business model. Amid continuing market uncertainty and 
ever-changing business needs, we aim to build up the robustness of our 
investment portfolio through the management of non-financial risks and 
the implementation of best global ESG practices.

Our diversified portfolio of high-quality assets, stable financial position 
and commitment to ESG principles create a solid foundation for new 
investments and a long-term growth of shareholder value. 

1 

Gross Merchandise Value (GMV)  is the value of goods sold on Ozon and revenue from services 
rendered to buyers and sellers, inclusive of VAT, less discounts, cost of returns and canceled orders. 

For Sistema, 2020 was a year of both trials 
and inspiring achievements. In the face of 
challenges created by the pandemic, our assets 
delivered robust performance, confirming the 
strength of our diversified portfolio and our 
disciplined investment strategy. 

In 2020, the Corporation increased revenue 
by 5.7% and adjusted OIBDA by 5.5%, thanks 
to contributions from MTS, Segezha Group, 
Steppe and Medsi.

Drastic changes in consumer demand and 
behavior amid the pandemic affected many 
sectors where we have a presence, requiring 
quick and decisive action. I am pleased that our 
portfolio companies overcame the challenges 
resulting from the COVID-19 pandemic, and 
were able to quickly adjust their business 
models and adapt their products and services 
to the new reality, which is reflected in their 
strong annual financial performance. 

MTS delivered robust growth due 
to both revenue growth in the core 
telecommunications segment and strong 
performance in other segments. Segezha 
Group reported record revenue for the year 
and maintained a high level of profitability. 
Steppe delivered significant growth across 
its financial metrics as global grain prices 
increased and the company’s operational 
efficiency improved. Medsi grew revenue and 
OIBDA even despite the impact of restrictions 
on patient footfall in the first half of the year.

While our hospitality and power grid 
businesses suffered more severely from 
COVID-related restrictions and turmoil, many 
of our other assets were able to leverage new 
opportunities that emerged as a result of the 
pandemic. This also highlighted the increasing 
role that our portfolio companies play in their 
markets and in the Russian economy overall. 
At Medsi, for example, we saw a tenfold year-
on-year growth in the number of telemedical 
consultations. Our pharmaceuticals business, 
Binnopharm Group, established itself as a 
leading manufacturer of COVID drugs and 
vaccines and saw rapid growth of demand 
across many key product groups.

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

9

ANNUAL REPORT / 2020SISTEMA PJSFC//sistema.com

Strategy and 
governance 
model

Mission 

Sistema’s mission is to build Russia’s leading investment 
company with diverse expertise and a strong track record, 
which will become an investment platform for managing both 
its own and third-party capital, while also providing access 
to unique investment opportunities in the most attractive 
industries and high-potential technologies and fuelling long-
term growth in shareholder value.

Governance model

The Corporation has adopted a partnership 
management model that allows the Managing 
Partners to share the risks and returns from 
investment activities with the shareholders. 
Managing Partners are responsible for 
implementation of investment strategies of 
portfolio companies. In most cases, Managing 
Partners chair the boards of directors and are 
in charge of forming the board and organising 
its work. They also bear responsibility 
for recruitment and appointment of top 
management.

Strategic goals  
of Sistema 

 › Steady growth of the Corporation’s shareholder 

value;

 › Building profitable and growing companies that are 

leaders in their industries;
 › Maximising net asset value;

Strategic focus

 › Building and continuously developing businesses 

worth over USD 1 bln;

 › Embracing unique investment opportunities in 

traditional and new sectors;

 › Creating value in assets through team 

strengthening, strategic repositioning, business 
transformation, operational improvements, equity 
structure optimisation, digitalisation, etc;

 › Continuous enhancement of corporate governance 

and increased focus on ESG.

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

Asset management principles 

Investing in the development of existing 
portfolio assets to grow their value is one of 
the key stages of Sistema’s value creation 
model. 

VALUE CREATION IN ASSETS:

1

2

Forming boards of directors at portfolio 
companies, which must include 
independent directors with recognised 
industry and functional expertise. The 
boards of directors support management of 
portfolio companies in making key decisions 
on the areas of development and control 
the quality of execution and the results of 
decisions made. 

Forming a best-in-class, efficient 
management team, establishing strategic 
goals, and incentive system for it, and 
determining a strategic development plan, 
efficient operating management model and 
required resources.

3

4

Introducing processes of strategic, financial 
and operational planning and control and 
best international practices of investment 
and project management.

Identifying new technologies and advanced 
work tools to increase profitability and 
accelerate growth at the company. 
Developing innovative products and 
services, improving their quality, entering 
new markets and attracting new customers.

5

Continuously and comprehensively 
assessing the company’s performance and 
contributions of its board of directors and 
management team. This process ensures 
that the asset is managed in accordance 
with the Corporation’s strategic goals and 
principles. 

10

11

ANNUAL REPORT / 2020SISTEMA PJSFC 
//sistema.com

Investment principles

Current investments

FOCUS: Investments in portfolio com-
panies with potential to become busi-
nesses worth over USD 1 bln. 

Geography:  
in accordance with the approved strategy for portfolio companies.

Investment strategy:  
investments in portfolio companies to increase 
their competitiveness and market share, enter 
adjacent segments and launch new products 
with a synergistic effect.

Industries and business segments:  
companies’ industries and adjacent sectors/segments with  
a synergistic effect.

Discounted payback period (DPBP):  
3-10 years.

New investments

FOCUS: Unique investment opportuni-
ties in traditional industries in Russia

FOCUS: Investments in tech sector and  
technologies of the future

 › MATURE UNDERVALUED ASSETS

 › TECHNOLOGY ASSETS

Investment strategy:  
acquisition of substantial or controlling stakes 
in large assets in attractive markets with a 
possibility of increasing shareholder value, 
getting a premium in valuation and selling 
within 2-3 years.

Investment strategy:  
direct investments by Sistema’s Corporate Centre in large stakes in 
technology companies that do not meet the requirements of investment 
theses of Sistema’s own funds, with an opportunity of creating new fast-
growing businesses, make a breakthrough in the development of key 
technologies of the future and monetise them in 5-7 years.

 › GROWING ASSETS

 › VC FUNDS

Investment strategy:  
acquiring and consolidating players in certain 
industries or market segments, enhancing the 
asset’s competitive advantages, leveraging 
economies of scale and entering new market 
segments; exit in 4-5 years through a sale to a 
strategic investor or IPO.

Geography: 
mainly Russia.

INDUSTRIES AND BUSINESS SEGMENTS:  
sectors with large markets, high growth or 
transformation rates, and significant potential 
for growing efficiency, digitalisation, import 
substitution or exports.

Investment strategy:  
investments by Sistema’s existing and new VC funds; investment 
monetisation. Mandatory engagement of external investors as financial 
partners (the share of outside partners in new funds is at least 50%).

Geography:  
no restrictions.

Industries and business segments:  
e-commerce, internet of things, artificial intelligence, cloud and edge 
computing, machine learning and neural networks, autonomous 
vehicles, robotics, AR/VR, blockchain and others.

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

Responsible investment and ESG1 principles

For Sistema, responsible investment is an integral element of its 
investment strategy and long-term success. It means that at all stages 
of its investment activities and asset ownership the Corporation takes 
into account not only financial and operating aspects but also significant 
environmental, social and governance (ESG) factors to create long-term 
value for shareholders and other stakeholders. 

In 2020, the Board of Directors approved updated investment criteria as 
part of the Corporation’s investment strategy. Among other things, the 
investment process for the first time involved the consideration of ESG 
factors reflecting the Corporation’s guiding principles on responsible 
business conduct and international ESG standards, which solidified 
Sistema’s strategic approach to responsible investment.

At the portfolio building stage, Sistema excludes “sin stocks”, which is 
consistent with the Corporation’s established investment culture, and 
also considers ESG profiles of acquisition targets in other industries 
when making investment decisions. 

Sistema’s indirect ESG impact through its portfolio assets is more 
significant than the direct one. Therefore, at the stage of asset 
management the Corporation makes efforts to promote the following 
principles in Sistema Group companies through their governance bodies 
using established corporate procedures: 

 › Compliance with high standards of corporate governance and 

 ›

principles of responsible business conduct;
Improvement of their sustainability management approaches and 
performance indicators;

 › Minimisation of negative and maximisation of positive impact through 
innovation, services, products and investments in local communities. 

To learn more about responsible investment and sustainability 
management, please refer to the section “Sustainability management”. 

12

1 

Environmental, Social and Governance.

13

ANNUAL REPORT / 2020SISTEMA PJSFC//sistema.com

PERFOMANCE

02 SISTEMA PROFILE

SUSTAINABILITY  
MANAGEMENT

KEY ASSETS' 
PERFORMANCE

CORPORATE 
GOVERNANCE

ANNEXES

02//sistema.com

Key events at the 
corporation in 2020 

and after reporting period

Corporation

Corporate governance

In April 2020, Sistema’s Board of Directors appointed Vladimir 
Chirakhov, Chairman of the Board of Directors of Detsky Mir, as 
President and Chairman of the Executive Board of Sistema. 

In 2020, a new law was passed in Russia allowing joint-stock companies 
to conduct their annual general meetings of shareholders in the year 
2020 in the form of absentee voting. In addition to absentee voting, 
Sistema’s Board of Directors decided to organise live streaming for 
shareholders on the final date of voting. In the course of the live stream 
the Corporation’s management reported on the results of 2019 and took 
questions from shareholders.

Monetisations

Placements of Detsky Mir shares

In June 2020 and September 2020, Sistema and the Russia-China 
Investment Fund (RCIF) held two successful offerings of Detsky Mir 
shares, resulting in an increase of Detsky Mir free float up to almost 
100%1 and full exit of Sistema and RCIF from Detsky Mir. Proceeds to 
Sistema amounted to RUB 8.9 bln in June 2020 and RUB 16.9 bln in 
September 2020.  

Investments and transactions

Agreement on construction of an R&D laboratory

In January 2020, Sistema and its subsidiary LLC Sistema BioTech signed 
an investment agreement with the International Medical Cluster Fund 
on establishment of a multi-specialty biotech R&D lab and a centre for 
non-clinical testing of latest international products and technologies at 
the International Medical Cluster in Skolkovo. The agreement envisages 
construction of a lab building with a total area of 15,000 sq m. The lab 
will be made operational in late 2022 – early 2023 and will become one 
of Russia’s largest private R&D centres.

Focus on investments via funds

In 2020, Sistema continued investing in 
attractive projects in the Russian and global 
markets through its funds, Sistema_VC and 
SAF. In February 2020, the Corporation 
established a new fund, Sistema SmartTech, 
which will invest in companies at early 
development stages (from seed investment 
to round A). The fund’s life is 8 years, and its 
target size is RUB 5 bln. Sistema’s investment in 
the fund will not exceed RUB 1.5 bln. Sistema 
SmartTech is expected to support about 20 
early-stage VC projects, with investments in 
each individual project ranging from RUB 50 
mln to RUB 300 mln.

In April 2021, Sistema SmartTech invested 
RUB 200 mln in LLC Urentbike.ru (Urent), 
which develops one of the largest kicksharing 
services in Russia.

IPO of Ozon 

In November 2020, Ozon held an IPO of 
American Depositary Shares (ADSs) on 
NASDAQ and obtained a listing of its ADSs 
on the Moscow Exchange. Gross proceeds 
to Ozon amounted to approximately USD 
1.25 bln, including from the underwriters’ 
overallotment option and the concurrent 
private placement through which Sistema 
invested USD 67.5 mln. Following completion 
of the IPO, fulfilment of the private placement 
agreement and conversion of convertible loans 
previously provided to Ozon, Sistema’s total 
stake in Ozon stood at 33.1%.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

Development of the pharmaceuticals 
business

In August 2019, Sistema, together with VTB 
Group, acquired a 46.5% equity stake in OJSC 
Sintez. In May 2020, Sistema and VTB Group 
increased their stake in OJSC Sintez to 56.2%.

In February 2021, Sistema and VTB Group 
contributed their 56.2% stake in OJSC Sintez 
to the equity of Binnopharm Group to create a 
pharmaceutical holding company. At the same 
time, Sistema, VTB Group and a consortium 
of investors consisting of the Russia-China 
Investment Fund and major Middle East funds 
contributed an 85.6% stake in JSC Alium to the 
equity of Binnopharm Group. As a result, the 
effective stake of Sistema together with VTB 
Group in Binnopharm Group is 79%.

In March 2021, Group acquired a 32.4% 
stake in OJSC Sintez from JSC National 
Immunobiological Company controlled by 
State Corporation Rostec.

As a result of the operational integration of 
OJSC Sintez (includes CJSC Biocom) and JSC 
Alium (includes JSC Binnopharm), Binnopharm 
Group has become a major pharmaceutical 
player, ranking 5th by sales in monetary terms 
among Russian companies in the commercial 
segment in 2020.

IPO of Segezha Group

In April 2021, Segezha Group conducted an 
IPO on the Moscow Exchange. Through its IPO 
Segezha placed 3,750,000,000 new shares 
and raised gross proceeds of RUB 30 bln, with 
be used to finance further business expansion 
and reduce debt leverage. Upon completion 
of the IPO, Segezha Group will have a free float 
of 23.9%, while Sistema will retain a 73.7% 
ownership stake2.

Creation of leading manufacturer of 
transformer equipment in Russia 

In December 2020, the Group and Sberbank 
Investments LLC (“SberInvest”) through 
their joint venture  Megapolis-Invest LLC 
(“Megapolis-Invest”) acquired 64.37% in 
Elektrozavod JSC and 100% in Elektrokombinat 
LLC (“Elektrozavod Group”) from certain 
private investors for RUB 24.7 bln. 

In February 2021, Megapolis-Invest acquired 
an additional 29.64% stake in Elektrozavod 
JSC from a private investor for RUB 5.8 bln. 
Following completion of the transaction, 
Megapolis-Invest held a 94.01% stake in 
Elektrozavod JSC. The goal of the transaction 
is to create Russia’s leading manufacturer of 
transformer equipment and implement a real 
estate development project on land plots in 
Moscow owned by Elektrozavod Group.

Elektrozavod Group includes transformer 
equipment production facilities in Moscow 
and Ufa, maintenance divisions, research 
and design institutes, an engineering centre 
and land plots totalling 19 ha near the 
Elektrozavodskaya metro station in Moscow.

Strengthening of financial profile

Debt level

As of 31 December 2020, the financial liabilities 
of Sistema’s Corporate Centre remained at the 
level of 2019 and amounted to RUB 190.4 bln. 

Active participation in capital markets

Sistema was active in capital markets on the 
back of a strong demand for its debt securities 
in 2020. Sistema PJSFC issued five series of 
local bonds for an aggregate amount of RUB 54 
bln (001P-13, coupon rate of 6.60%; 001P-14, 
coupon rate of 6.35%; 001P-15, coupon rate of 
6.70%; 001P16, coupon rate of 6.10%; 001P-17, 
coupon rate of 6.75%), and also organised a 
secondary offering of two issues repurchased 
earlier in a tender offer for RUB 7.8 bln 
(001P-04, coupon rate of 6.35%; 001P05, 
coupon rate of 6.85%).

In February 2021, Sistema issued two series of 
local bonds for a total amount of RUB 17.5 bln 
(001P-18, coupon rate of 6.90%; 001P-19, 
coupon rate of 7.35%), and organized a 
secondary offering of one issue purchased 
earlier in a tender offer for RUB 2.8 bln 
(001P-07, coupon rate of 6.90%). Also, in April 
2021, Sistema completed the book-building 
process for RUB 10 bln series 001Р-20 bonds 
with an 8.20% coupon rate. 

1 

2 

Excluding quasi-treasury shares and shares held by management and directors of Detsky Mir.
Assuming no exercise of the over-allotment option to purchase shares in the amount equivalent to up to 15% of the total 
number of new shares granted by Sistema to Renaissance Capital as Stabilization Manager and exercisable for a period of up 
to 30 days from 28 April 2021.

16

17

ANNUAL REPORT / 2020SISTEMA PJSFC//sistema.com

Upgrade in credit ratings

In September 2020, S&P upgraded Sistema’s rating from BB- to BB with 
a stable outlook, and Expert RA upgraded Sistema’s rating by two 
notches from ruA to ruAA- with a stable outlook.

Events at portfolio companies 
in 2020 and after reporting 
period

Dividends and shareholder returns

Dividends

In June 2020, the Annual General Meeting of shareholders of Sistema 
decided to pay dividends for 2019 in the amount of RUB 1.25 bln or RUB 
0.13 per ordinary share.

Extension of share repurchase programme

In December 2020, Sistema PJSFC announced the extension of the share 
buyback programme until 31 December 2021. The Programme, launched 
on 17 September 2019, initially stipulated that Sistema’s ordinary shares 
were to be repurchased by a wholly-owned subsidiary of Sistema for up 
to a maximum pecuniary amount of RUB 3.0 bln. The maximum number 
of shares to be repurchased under the Programme were not to exceed 
300 mln. As of 31 December 2020, Sistema’s wholly-owned subsidiary 
repurchased 120.6 mln shares for an aggregate amount of RUB 1.6 bln.

Enhancing sustainable development

In 2020, the Board of Directors of the Corporation approved two 
internal regulatory documents reflecting Sistema’s commitment to the 
ESG agenda: Sustainability Policy and a new version of the Corporate 
Governance Code. These documents were made in accordance 
with international standards and reflect best practices in the area 
of sustainable development. Sistema has made a commitment to 
implement these practices in its portfolio companies acting through 
representatives on the boards of directors.

In November 2020, in confirmation of its commitment to the principles of 
sustainable development, Sistema signed an agreement with Sberbank 
for a RUB 10 bln credit facility where specific interest rates may be linked 
to the company’s sustainability performance.

In December, the Board of Directors approved updated investment 
criteria as part of the Corporation’s strategy, for the first time including 
ESG factors in the investment process and solidifying Sistema’s strategic 
approach to responsible investment.

MTS 

Dividend payouts

In August 2020, MTS completed the payment 
of dividends for 2019 in the amount of RUB 41.1 
bln, or RUB 20.57 per share (RUB 41.14 per 
ADR). In November, the company completed 
the payment of interim dividends for the first 
half of 2020 in the amount of RUB 17.84 bln, or 
RUB 8.93 per share (RUB 17.86 per ADR).

Share buyback 

In December 2020, PJSC MTS completed the 
share repurchase plan in the amount up to 
RUB 15.0 bln announced on 31 March 2020. 
Since the launch of the repurchase plan, 
MTS’s wholly-owned subsidiary LLC Bastion 
has acquired 45,501,316 shares of common 
stock (including shares of common stock 
represented by ADSs) representing 2.28% of 
the share capital issued by MTS.

In March 2021, the board of directors of MTS 
approved a share repurchase plan in the 
amount of up to RUB 15 bln. The programme 
will run till 31 December 2021. 

Upgrade in credit ratings

In September 2020, the rating agency Expert 
RA upgraded MTS’s rating from ruAA+ to 
ruAAA with a stable outlook.

Appointment of MTS President

In March 2021, the Board of Directors of MTS 
appointed Vyacheslav Nikolayev, First Vice 
President of MTS for Customer Experience, 
Marketing and Ecosystem Development, 
as new President of MTS (effective 
13 March 2021).

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

Increasing equity capital

In April 2021, the Board of Directors of Etalon 
Group approved an additional offering of up 
to 88,487,391 ordinary shares in the company 
representing 30% of Etalon Group’s total 
issued ordinary shares. The subscription 
price will be USD 1.7 per share. The net 
proceeds from the offering will be used for 
the acceleration of the company’s investment 
programme and business expansion.

Etalon Group

Dividend payouts

In January 2020, Etalon Group’s Board of 
Directors adopted a revised dividend policy 
and approved minimal guaranteed dividend 
payments in the amount of RUB 12 per share/
GDR unless the ratio of EBITDA to interest 
payments made by the company in the 
reporting period falls below 1.5.

Listing on the Moscow Exchange

In February 2002, the global depositary 
receipts of Etalon Group, previously trading 
only on the LSE, were also listed on the 
Moscow Exchange and included in the Level 1 
Quotation list.

Segezha Group

Debut in debt capital markets

ESG progress

In January 2020, Segezha Group issued RUB 10 
bln bonds with a 7.1% coupon rate.

Expansion of production facilities

In November 2020, Segezha installed a new 
paper packaging production line in the city 
of Segezha (Karelia), with the capacity to 
manufacture 87 mln paper sacks per year. 
The line uses a unique technology to digitally 
apply glue to packaging, which improves both 
the quality and speed of gluing as well as the 
environmental impact of the finished product. 
Moreover, in December 2020, preparations 
began to install four new consumer packaging 
production lines in the Moscow region with a 
combined manufacturing capacity of over 96 
mln bags per year.

After the reporting period, in February 2021, 
Russia’s first cross-laminated timber (CLT) plant 
was launched in the Vologda region. Segezha 
Group’s investments exceed RUB 3 bln. The 
plant’s capacity is 50,000 cu m of finished 
products per year.

In December 2020, Segezha Group’s Board of 
Directors approved a new health and safety 
strategy, as well as a new environmental 
strategy. Both strategies aim to implement 
global best practices and standards in the 
Company’s business processes.

In March 2021, Segezha Group became 
a member of the UN Global Compact. 
The initiative brings together over 16,000 
organisations from more than 160 different 
countries who have strategies that meet 
certain ESG criteria.

In April 2021, the Board of Directors approved 
the group’s Sustainability Strategy as well as 
an ESG Policy for the period through 2025. 
Segezha’s new Sustainability Strategy is based 
on four pillars: innovative forest business; 
making Russia’s forest regions a better place 
to live; climate-smart forest management and 
production; and responsible forest supply 
chain.

18

19

ANNUAL REPORT / 2020SISTEMA PJSFC//sistema.com

Dividend payouts

In April 2021, the Board of Directors of Segezha Group approved 
the Group’s updated Dividend Policy. Segezha Group aims to pay 
dividends of between RUB 3 bln and RUB 5.5 bln each year from 2021 
to 2023. Starting from 2024, dividend distributions are expected to be 
based on adjusted free cash flow, with a 75%-100% payout stipulated 
in the Dividend Policy and potentially higher payouts in case of stronger 
markets and/or leverage headroom.

Construction of a new multi-specialty centre at 
Michurinsky Prospekt, with more than 34,000 
sq m of floorspace, is nearing completion, 
with the opening planned for 2022. The 
medical centre will include a CDC for children 
and adults, a daytime in-patient clinic, and a 
24-hour in-patient clinic with a centre for high-
tech surgery.

IPO of Segezha Group

Ozon

In April 2021, Segezha Group conducted an IPO on the Moscow 
Exchange. Through its IPO Segezha placed raised gross proceeds of 
RUB 30 bln, with be used to finance further business expansion and 
reduce debt leverage. The shares are included in MOEX’s Level 1 List 
under SGZH ticker. 

Steppe AgroHolding

Expansion of land assets

In 2020, the land assets of JSC Steppe AgroHolding (Steppe) totalled 
565,000 ha, up from 416,000 ha at the end of 2019, mostly due to the 
acquisition of an 116,000 ha asset in the Rostov region in the first half of 
the year. On top of that, in May 2020, Steppe acquired three agricultural 
enterprises in the Stavropol region, including a dairy farm which, 
following renovation, will have the capacity to accommodate 9,000 head 
of lactating cows and will become the largest dairy farm in Russia, with 
milk production volume exceeding 100,000 tonnes per year. The deal 
also increased Steppe’s land assets by 28,000 ha.

In May 2020, Steppe sold 100% of shares in the Yuzhny agricultural 
enterprise, which specialises in tomato and cucumber production, to 
focus on the key business segments: crop production, grain trading and 
dairy farming. 

Medsi

Business expansion

As a step to expand its regional chain, in March 2020, Medsi acquired 
ASPEC clinic chain in Izhevsk, which includes a CDC with a daytime 
in-patient clinic, an adult clinic, a children’s clinic and a women’s health 
clinic with a total area of 4,344 sq m.

In 2020, the first three clinics of the Smart 500 format were opened in 
Moscow. This new format of “convenience” clinics, with an area of 500 
sq m, includes 12-15 rooms for out-patient medical care for children and 
adults, laboratory and functional diagnostics facilities, and ultrasound. 
Medsi plans to open a family clinic with advanced diagnostics in Maryino 
in the summer of 2020, with a total area of 4,400 sq m.

Investments in the logistics infrastructure

In 2020, Ozon increased the area of its 
fulfilment centres (to almost 220,000 sq m), 
mostly due to the opening of a fulfilment centre 
in Rostov-on-Don with total floorspace of more 
than 22,000 sq m in October 2020. 

Raising funds for development

In November 2020 Ozon had an IPO on 
NASDAQ and obtained listing of its American 
Depositary Shares on the Moscow Exchange. 
Gross proceeds to Ozon amounted to 
approximately USD 1.25 bln, including from the 
underwriters’ overallotment option and the 
concurrent private placement through which 
Sistema invested USD 67.5 mln.

In February 2021 Ozon placed a USD 750 
mln convertible bond. The company plans to 
deploy the funds to support organic growth, 
expand into new business verticals and for 
general corporate purposes.

Ecosystem development

In 2020, Ozon began to actively develop 
the ecosystem of financial services. As of 
31 December 2020, the company issued 
approximately 450,000 active debit cards 
dubbed OZON.Card. The card’s key 
advantage is cashback in the form of points for 
goods purchased on Ozon, which can be used 
to pay for subsequent purchases. In December 
2020, Ozon began issuing these cards in digital 
form. 

Financial 
overview for 
2020

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

2020

2019

CHANGE,%

CONSOLIDATED FINANCIAL RESULTS1, RUB mln 

INDICATOR

Revenue

OIBDA

Adj. OIBDA 

Operating income

Adj. operating income

Net Profit

Adj. net profit 

691,626

229,897   

236,340

109,404

 115,848   

10,216

15,998

654,303

201,788   

224,016

86,828

 109,057   

28,597

53,379

REVENUE, RUB bln

OPERATING INCOME, RUB bln

+5.7%

‘20

‘19

+26.0%

691.6

654.3

‘20

‘19

ADJ. OIBDA, RUB bln

+5.5%

‘20

‘19

236.3

224.0

5.7

13.9

5.5

26.0

6.2

(64.3)

(70.0)

109.4

86.8

20

1 

Hereinafter, adjusted OIBDA, adjusted operating income and adjusted profit are used to evaluate the financial performance 
of the Corporation and Sistema Group companies and represent underlying financial measures adjusted for a number of one-
off gains and losses that are not related to business operations.

21

ANNUAL REPORT / 2020SISTEMA PJSFC 
Debt portfolio overview

Credit ratings

In 2020 the Corporate Centre’s debt remained 
on par with 2019, at RUB 190.4 bln. Steady 
NAV growth driven by the solid performance 
of Ozon and other portfolio companies and 
significantly decreased debt servicing costs 
allow Sistema to maintain the current level of 
debt burden. Besides, in 2020 Sistema and 
Sberbank signed an agreement fully releasing 
from pledge 16% of shares in MTS (previously 
used as collateral under a loan issued to 
Sistema in February of 2018). 

In order to optimise and diversify its debt 
portfolio, Sistema was active in the capital 
markets in 2020, having issued five series 
of bonds1 for a total of RUB 54 bln and also 
having improved the terms of a number of loan 
agreements. As of the end of the year, Sistema 
had significantly optimised the structure of its 
financial liabilities, with the share of rouble-
denominated bonds up from 44% in 2019 to 
66% in 2020. The Corporation also managed 
to extend the duration of its loan portfolio, 
achieve a record-low coupon rate (6.10%) 
on the bonds issued in December of 2020, 
and shape a comfortable debt retirement 
schedule. 

SCHEDULE FOR REPAYMENT OF FINANCIAL 
OBLIGATIONS OF THE CORPORATE CENTRE2, 
RUB bln

–49.1%

‘25

14.0

20.0

‘24

44.1

‘23

29.8

‘22

28.3

‘21

10.0

18.2

22.7

3.3

0

Local bonds with put options
Loans and other debt

34.0

66.8

33.1

28.3

28.2

Sistema’s achievements in growing the value of its diversified loan 
portfolio and in deleveraging caused several rating agencies to upgrade 
the company’s credit ratings throughout 2020. In September 2020, S&P 
upgraded Sistema’s rating to “BB”, with a “stable” outlook. In the same 
month, Expert RA moved Sistema’s rating up two notches, to ruAA-, 
with the outlook similarly described as “stable”. 

LONG-TERM CREDIT 
RATING

OUTLOOK

DATE OF MOST RECENT 
RATING UPDATE

Standard & Poor’s

Fitch

Expert RA

BB

BB-

ruAA-

Stable

Stable

Stable

17/12/2020

13/05/2020

23/09/2020

Changes in Sistema’s GDR and ordinary 
share prices 

In 2020, the price of Sistema’s shares and GDRs grew by 88.0% and 
53.9% respectively, significantly outperforming the market: the MOEX 
Russia Index grew by 8.0%, while the RTS declined by 10.4%. Market 
capitalisation at the end of 2020 was USD 3.6 bln, up from USD 2.4 bln 
at the end of 2019. The growth in share prices was largely driven by the 
diversification of Sistema’s asset portfolio, which proved resilient amid the 
pandemic, deleveraging efforts, successful monetisations of Detsky Mir, 
and Ozon’s swift growth and ground-breaking IPO.  Stock liquidity also 
improved year-on-year: the average daily trading volume in monetary 
terms increased from USD 3.8 mln in 2019 to USD 15.2 mln in 2020 on 
Moscow Exchange and from USD 0.5 mln to USD 1.1 mln on London Stock 
Exchange.

In September 2019, the Corporation launched a share buyback programme 
in the amount of RUB 3 bln. As of 31 December 2020, the programme 
was implemented in the amount of RUB 1.6 bln. In December 2020, it was 
decided to extend the programme until the end of 2021.

//sistema.com

In 2020 Sistema’s consolidated revenue increased by 5.7% year-on-
year, to RUB 691.6 bln, driven by revenue growth at key assets: at MTS 
thanks to higher mobile services revenue and strong growth in new 
business segments (Fintech, Media and B2B Digital & Cloud); at Segezha 
Group as a result of revenue growth due to increased sales volumes of 
paper packaging and sawn timber, as well as higher prices for plywood 
and sawn timber; at Steppe AgroHolding thanks to increased revenue 
in all key segments; and at Medsi as a result of a higher average cheque 
largely driven by the launch of COVID-19 diagnostics and treatment 
services, as well as an expansion of the clinic chain in Moscow and the 
acquisition of new clinics in Izhevsk. The Group’s Adjusted OIBDA1 in 
2020 grew by 5.5% year-on-year, to RUB 236.3 bln, primarily due to 
increases in adjusted OIBDA at portfolio companies: at MTS following 
revenue growth, despite a significant decrease in revenues from 
international roaming charges and new provisions being accrued at MTS 
and MTS Bank; at Segezha Group following revenue growth and despite 
higher logistics costs and a downward pressure on the prices of most 
products throughout the year; at Steppe due to increased operational 
efficiency at new land assets, an effective trading strategy, growth 
in sales prices for agricultural produce, increased profitability in the 
grain trading segment and performance enhancements in international 
trading, as well as a growth of production volumes in the dairy farming 
segment and a successful time arbitrage strategy in the sugar and 
grocery trading segment; and at Medsi following revenue and thanks 
to participation in a JV with Capital Group to build the Nebo residential 
complex.

The Group’s selling, general and administrative (SG&A) expenses in 
2020 increased by 4.5%, to RUB 134.2 bln. The SG&A/revenue ratio 
declined across most assets in 2020 year-on-year thanks to strict cost 
control. In 2020, the Corporate Centre SG&A/Group revenue ratio 
remained almost unchanged year-on-year, standing at 2.0%.

The 2020 adjusted net profit amounted to RUB 16.0 bln, down from 
RUB 53.4 bln in 2019. The decline in net profit is in part a result of the 
sale of 100% shares in LeaderInvest and its deconsolidation, the public 
offering of 18.3% of shares in Detsky Mir, and the deconsolidation 
and reclassification of the remaining stake in Detsky Mir (33.4%) as 
investment in associates in 2019.

The Group’s 2020 Capex increased by 8.6% year-on-year, to RUB 
127.8 bln, as a result of an increased investment at MTS in network 
development, and also impacted by the FX-denominated component 
of Capex in the context of rouble depreciation, as well as expansion and 
modernisation of production capacities at Segezha Group. 

1 

2 

Series 001P-13, 001P-14, 001P-15, 001P-16, 001P-17. 
Based on management accounts.

22

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

23

ANNUAL REPORT / 2020SISTEMA PJSFC//sistema.com

SISTEMA’S GDR AND ORDINARY SHARE PRICES1
150

Sistema ordinary shares
Sistema GDRs 

MOEX index
RTS index

120

90

60

30

-30

Shareholders’ 
equity

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

88.0%

53.9%

8.0%

-10.4%

01.01 ‘20

01.03 ‘20

01.05‘20

01.07 ‘20

01.09 ‘20

01.11 ‘20

Structure of shareholders’ equity

On the first trading day of 2020, the closing price of one GDR on London 
Stock Exchange was USD 4.92. Strong performance was observed 
during the year, with the price of one GDR peaking at USD 8.69 on 
24 November. On the last trading day of the year, the closing price was 
USD 7.50. 

On the first trading day of 2020, the closing price of one ordinary 
share on Moscow Exchange was RUB 15.13. Strong performance was 
observed during the year, with the price of one ordinary share peaking 
at RUB 33.622 on 23 November. On the last trading day of the year, the 
closing price was RUB 28.64.  

Sistema’s principal shareholder is its Board 
Chairman Vladimir Evtushenkov, who owns 
59.2% of the Corporation’s equity.

SISTEMA’S SHAREHOLDING STRUCTURE1, %

V. Evtushenkov
GDRs in free float
Ordinary shares in free float
Other2

59.2
6.9
25.0
8.9

Sistema has 9,650,000,000 ordinary 
shares outstanding with a nominal value 
of RUB 0.09 each. Its authorised capital is 
RUB 868,500,000.

Sistema conducted an initial public offering 
in 2005. Its shares are traded on the London 
Stock Exchange in the form of global 
depositary receipts (GDRs) under the ticker 
symbol SSA. One GDR represents 20 ordinary 
shares. The Corporation’s ordinary shares are 
also listed on the Moscow Exchange in the first 
listing level under the ticker symbol AFKS. The 
GDRs traded on the London Stock Exchange 
represent about 6.9 % of Sistema’s equity, and 
the shares traded on the Moscow Exchange, 
25.0%. Shares in free float constitute 
approximately 31.9% of the company’s equity.  

The Moscow Exchange includes Sistema’s 
share prices in the calculation base of its key 
indices (MOEX and RTS), as well as its Broad 
Market Index and the Small and Medium 
Capitalisation Index. Moreover, in March 2021 
the ordinary shares of Sistema PJSFC were 
included in the calculation base of the MOEX 
10 index. 

Sistema is also the largest shareholder in three 
other public companies: MTS (MTSS ticker 
symbol on the Moscow Exchange and MBT on 
the New York Stock Exchange), Etalon Group 
(ETLN ticker symbol on the Moscow Exchange 
and the London Stock Exchange),Ozon (OZON 
ticker symbol on the Moscow Exchange and 
NASDAQ) and Segezha Group (SGZH ticker 
symbol on the Moscow Exchange).

1 

2 

Source: Bloomberg The indicator is calculated as share price/index appreciation in relation to the value as of 31 December 2019.
The volume-weighted average price of one ordinary share of Sistema on Moscow Exchange was RUB 14.717 for the last 60 trading days of 2019 and 
RUB 28.987 for the last 60 trading days of 2020.

1 

2 

As of 31 December 2020.
Ordinary shares and GDRs owned by Sistema Group companies, members of the Board of 
Directors and the management of Sistema

24

25

ANNUAL REPORT / 2020SISTEMA PJSFC 
 
//sistema.com

Report on 
dividends 
declared (accrued)

on Sistema shares

Dividend policy 

Dividends distributed for the full year 2019

Dividends are a key tool for increasing 
shareholder value. When determining the 
amount of payouts, the Corporation’s Board 
of Directors takes into account several factors, 
including:
 › cash flows generated by Sistema’s biggest 

public assets, which mostly support 
the Corporate Centre and are aimed at 
financing future investments; 

 › growth and development prospects 

of non-public assets whose cash flows 
and monetisations may be intended for 
the distribution of dividends and other 
mechanisms of delivering shareholder 
returns; 

 › debt and other liabilities of the Corporate 

Centre.

When assessing any payouts, the Board of 
Directors also factors in the overall situation 
in financial markets and the macroeconomic 
environment in Russia and other main markets 
where Group companies operate. 

On 27 June 2020, the Annual General Meeting of shareholders of 
Sistema resolved (Minutes No 1-20) to pay dividends in the amount of 
RUB 1,254,500,000.00, or RUB 0.13 per ordinary share.

As of 31 December 2020, the total amount of distributed dividends 
equalled RUB 1,254,456,799.18. Withholding tax on dividends 
distributed to foreign shareholders totalled RUB 564,222.00.

Unpaid dividends

As of 31 December 2020, the total amount of unpaid dividends equalled 
RUB 3,213,719,518.44, including:
 › RUB 3,213,003,658.88 not paid on the basis of a written request from 

a shareholder; 

 › RUB 715,859.56 not paid due to the lack of the necessary information 

about the recipients of dividends to transfer the corresponding 
amounts.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

AMOUNT OF DECLARED DIVIDENDS AND PAYMENT DATE 

TOTAL AMOUNT 
OF DECLARED 
DIVIDENDS, RUB

DIVIDEND 
PER SHARE, 
RUB

DECLARATION 
DATE

PAYMENT DATE

19,879,000,000

2.06

28/06/2014

31/07/2014

4,535,500,000

0.47

27/06/2015

29/07/2015

6,465,500,000

0.67

25/06/2016

27/07/2016

3,667,000,000

0.38

23/09/2016

20/10/2016

7,816,500,000

0.81

24/06/2017

28/07/2017

6,562,000,000

0.68

28/11/2017

22/12/20171 – 
19/01/20182

1,061,500,000

0.11

30/06/2018

31/07/2018

1,061,500,000

0.11

29/06/2019

31/07/2019

1,254,500,000

0.13

27/06/2020

29/07/2020

2014  
(for the full year 2013)

2015  
(for the full year 2014)

2016  
(for the full year 2015)

2016  
(for H1 2016)

2017  
(for the full year 2016)

2017  
(for 9M 2017)

2018  
(for the full year 2017)

2019  
(for 2018)

2020  
(for 2019)

26

1 

2 

Date of payment of dividends to the nominee shareholders and custodians being professional participants of the securities 
market, who are included in the shareholders register.
Date of payment of dividends to other persons included in the shareholders register.

27

ANNUAL REPORT / 2020SISTEMA PJSFC 
//sistema.com

SISTEMA PROFILE

PERFOMANCE

S

S

E

E

Y

K

A

TS'

PERFORMANCE

03 CORPORATE 

ANNEXES

GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

03 
//sistema.com

MTS

50.02%

SISTEMA’S  
EFFECTIVE  
STAKE

MTS is a leading Russian telecom operator 
offering mobile and fixed-line services, Internet 
access, cable and satellite TV, digital services 
and mobile apps, financial and e-commerce 
services, and convergent IT solutions 
in the fields of system integration, the Internet 
of things, monitoring, data processing, 
and cloud computing.

>86 mln

subscribers in Russia, 
Belarus, and Armenia

10data centres
>200cities across Russia, 

providing fixed 
telephony, broadband 
communication, and 
digital TV services

no. 5 

in Russia’s  
ESG ranking1 
RAEX-Europe

BBB–

S&P rating

ruAA+

Expert RA rating

1 

Annual independent ranking by Rating-Agentur Expert RA GmbH (RAEX-Europe)

E
K
A
T
S
E
V
T
C
E
F
F
E

I

S
T
M

u
r
.
s
t
m
/
/

30

Vyacheslav Nikolayev
CEO1 

Felix Evtushenkov
Chairman of the  
Board of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS
MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

1 

As of 31 December 2020, 
Alexey Kornya.

31

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

136%

online sales up 

 78.1%

smartphone 
penetration across 
MTS network

 17%

active users of the 
My MTS app up 

 30%

MTS Bank's retail loan 
portfolio up 

 30%

IoT devices within MTS 
network up 

 25%

cloud-based & digital 
revenue up 

85.4 

RUB bln 
distributed in 
dividends in 20201

Business model

BUSINESS LINES

TELECOM

FINTECH

CLOUD & 
DIGITAL B2B

PARTNERSHIPS

MEDIA

NEW DIGITAL 
SERVICES

RETAIL CHAIN

TOOLS

 › Customer experience
 › One customer ID
 › Loyalty programme

 › Bid Data
 › Artificial Intelligence
 ›

IT

Industry overview for 2020

The Russian market of telecommunications in 2020 reached 
RUB 1.73 trn,2 down 0.7% year-on-year. The market shrinking results 
from a general slowdown in the sectors of mobile services (from 2.8% 
in 2019 to 0.3% in 2020), broadband internet access (from 3.9% in 2019 
to 1.1% in 2020), and pay TV (from 8.6% in 2019 to 1.5% in 2020). 
Though positive, the growth in these sectors was too modest to offset 
the revenue slump in fixed telephony (-11.6%), wholesale (inter-
operator) services (-5.8%), and some other segments.

RUSSIAN TELECOMS MARKET STRUCTURE, 
20201, %

TELECOMS MARKET IN RUSSIA,  
RUB bln

Overall telecoms

–3.3 p.p.

Mobile services

–2.5 p.p.

Broadband internet access

–2.8 p.p.

Pay TV

–7.1 p.p.

Fixed telephony

–2.4 p.p.

Inter-operator services

–0.0 p.p.

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

–0.7

2.6

0.3

2.8

1.1

3.9

1.5

8.6

–11.6

–9.2

–5.8

–5.8

–0.6%

2020/2019

1.6

1.7

1.8

2.0

2.4

–0.7

2.6

3.3

2.7

0.6

0.8

Revenue, RUB bln
Growth rate, % 

Mobile revenue in 2020 grew 0.3% year-
on-year. The main reasons behind the slow 
growth are the shrinking subscriber base 
and a nosedive in international roaming 
revenue. In 2020, the company’s active 
subscriber base (the number of active users 
of SIM cards) went down 1.3%, to 257 mln, 
with mobile phone penetration at 175%. 
In absolute terms, the company lost an all-
time high of 3.5 mln subscribers. Such was 
the result of a nationwide lockdown aimed 
to contain the spread of COVID-19, which 
understandably kept people away from retail 
outlets and unable to buy new SIM cards. 
Pervasive travel restrictions were another 
factor throttling down growth, with Russia 
losing a lot of immigrant workforce, previously 
heavy users of telecom services. 

1 

2 

Including special dividends from VF Ukraine sale proceeds 
Source: TMT Consulting.

1 

Source: TMT Consulting.

32

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS
MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

33

‘25 E‘24 E‘23 E‘22 E‘21 E‘20‘19‘18‘17‘16‘151,8971,8681,8371,8051,7701,7281,7391,6941,6411,5971,587SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
 
 
 
 
 
 
 
 
 
//sistema.com

In November of 2020, the Russian government approved 
a 2021–2024 5G network development roadmap, a brainchild 
of RosTec an RosTeleCom. Among other things, the roadmap requires 
that operators build their 5G networks in the 24.25–27.4 GHz range 
from Russian-made equipment only. The roadmap’s total budget 
through the end of 2024 is RUB 208.1 bln, including RUB 21.5 bln 
in subsidies provided to RosTec specifically to produce 5G equipment. 
Market analysts1 estimate that local manufacturers of 5G technology will 
need at least three years to design the required solutions and launch 
mass production, putting Russia further behind advanced economies 
in 5G rollout and digitalisation. 

2021 will see a continued negative impact of pandemic-related factors 
on the telecom market. That said, most segments will start climbing 
back to normal, with the mobile-telephony subscriber base back 
on an upward trend and people starting to travel and hence generate 
roaming revenue. Unless the negative trends that hit in 2020 are 
repeated, revenues from broadband connections and pay TV will also 

be on the rise. It is broadly expected that many 
businesses, having tried and seen the benefits 
of remote working, will stick to the mixed 
office/home format even when the pandemic 
is over. 

Market trends in 2021 will in large part 
depend on the pricing policies of telcos, 
which are highly likely to keep updating their 
rates and prices from time to time. As traffic 
consumption grows and society needs more 
network capacity, mobile operators will likely 
bank on the more expensive high-speed 
rates as far as wireline service is concerned 
while at the same time promoting large-traffic 
and unlimited solutions in the mobile segment. 
Based on the data of the past few years, 
analysts forecast a steady CAGR of 2%. 

Business development in 2020

COVID-19 impact

The COVID-19 pandemic emerged as a significant risk factor for MTS 
and the telecom industry as a whole. A massive switch to remote 
working & learning along with a surge in the consumption of digital 
entertainment, such as video streaming and online games, ushered in a 
redistribution of traffic structure: 
 › a dramatic drop in international roaming revenue; 
 › a growth in voice traffic and data services; 
 › more calls on landline phones in residential neighbourhoods; 
 › a more uniform distribution of data consumption throughout the day. 

Later in the year, MTS landed contracts 
to deploy dedicated 5G networks 
for the petrochemical giant Sibur-KhimProm 
and a major gold & silver producer PolyMetall. 
The company also signed a contract 
with GazPromNeft to deploy a dedicated 
geographically distributed LTE network 
with centralised control functions, a solution 
specifically tailored for the oil industry.

As the pandemic hit, MTS moved fast to come up with a raft of new 
products and services to address the emergency needs of subscribers. 
This involved the delivery and online registration of SIM cards; fast-
track advancement of digital financial products (such as virtual credit 
cards); free doctor consultations through the SmartMed app (a tie-up 
with Medsi); and a product bundle titled #BudDoma comprising TV 
services, access to electronic book and music libraries, a fitness app, 
and a telemedicine app. 

Ecosystem development

In January of 2020, having enrolled the support of Tatarstan’s 
administration, MTS and Ericsson deployed Russia’s first 5G LTE network 
at the KAMAZ automotive factory (the nation’s biggest producer 
of trucks) in Naberezhnye Chelny. 

In July of 2020, MTS started building a 
convergent backhaul network in the Moscow 
region to consolidate fixed-line and mobile 
backhaul networks of MTS and MGTS into a 
uniquely wide combined grid.

Also in July of 2020, MTS became the first 
company in Russia to receive a licence 
to provide 5G mobile communication 
services within the 24.25–24.65 GHz range 
in 83 regions across Russia. The license was 
issued by RosKomNadzor until 16 July 2025. 
5G technology is an important tool with which 
to enhance and develop an extensive 
ecosystem of products, especially as regards 
automation solutions for corporate customers. 

1 

Analysis by ComNews, based on stats from RosTeleCom/RosTec.

34

In September of 2020, MTS and Huawei 
announced the launch of a large-scale 
programme of upgrades for the mobile 
network (involving a capacity enhancement 
and a raft of innovative services) to make it 
5G-ready.

Keen to advance its cloud business 
(#CloudMTS), in 2020 the telco still 
further upgraded the performance 
of its “supercomputer” for instantaneous data 
crunching and launched a cloud-based data 
protection feature for B2G applications. 

Also in 2020, the company unveiled Russia’s 
first cloud-gaming marketplace as a “one-
stop-shop” for all of the domestic platforms: 
GFN.RU, Loudplay, Playkey and DROVA, 
and started NUUM, a neobank specifically 
catering to gamers providing virtual bonuses 
for actual financial transactions, later to be 
spent on special game features.

2020 also saw the launch of a new connected-
cars business arm, MTS Automotive, in a tie-up 
with Stopol Avto and Koagent Rus, developers 
of multimedia technology for car applications. 

Also in 2020, MTS started a retail grocery 
delivery marketplace (in conjunction 
with Rate&Goods) and a delivery service 
catering to SME (in a tie-up with Briskly). 

Key M&A deals

In November of 2020, the company sold 100% 
of equity shares in the IT business NVision 
Group to Sistema PJSFC for RUB 369 mln, a 
final valuation achieved upon an adjustment 
of financial performance figures as 
of the closing date.

In November of 2020, MTS combined 
the mobile apps MTS Money and MTS Bank 
into a single storefront. 

New technologies

MTS continues evolving digital products 
for both private and corporate customers, 
along with numerous strategic initiatives 
to develop digital business lines and enhance 
the potential for innovations. 

2020 saw the launch of a cashback offer 
to apply to cash transfers to the CIS 
(specifically tailored for non-Russian residents), 
payments through push notifications, 
and an option to take out and refinance 
consumer loans through the MTS Money app. 
On top of that, MTS Investments came up 
with a new retail offer for those wishing to try 
their hand at stock trading. 

Also in 2020, MTS unveiled an eSIM solution 
for IoT and M2M applications in accordance 
with the international GSMA standard. 
The technology enables loading virtual SIM 
cards on embedded microchips and changing 
subscriber profile.

MTS teamed up with Ericsson to install 
Russia’s first “Smart City Pole” in the Republic 
of Tatarstan. The innovation is designed 
to perform ecological monitoring 
and service a “smart car park”.

In November of 2020, in addressing a federal 
waste management digitalisation programme, 
MTS came up with a solution that allows 
local authorities to control the collection 
and disposal of municipal solid waste (MSW) 
in that it tracks waste-bin fill-level, schedules 
pick-up routes, controls cleaning activities 
for timing and quality, and automates a full 
cycle of paperwork procedures, from billing 
to executing contracts to releasing payments 
to contractors.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS
MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

35

SISTEMA PJSFCANNUAL REPORT / 2020//sistema.com

Partnerships

Early in 2021, MTS struck a partnership with Yandex, with users 
of the MTS Premium plan automatically becoming the subscribers 
of Yandex Plus enjoying a raft of benefits (such as 3-month access for free 
and reduced renewal rates). The offer is reciprocated for Yandex Plus 
users, who likewise get subscribed to the MTS Premium package.

Also in early 2021, the company extended a partnership agreement 
with Vodafone, this time through 2023. The tie-up involves a number 
of collective projects enabling the operator to branch out beyond 
current business boundaries, advance innovations, and keep getting 
stronger in B2C and B2B segments.

In March of 2020, MTS struck a joint venture with Russia’s TV giant 
Channel One to create a conceptually new media format.

In August of 2020, MTS announced a partnership with a leading audio 
streaming provider Spotify, with MTS subscribers getting 6-month free 
subscription to Spotify Premium.

Other events

In December of 2020, MTS completed a share buyback programme 
launched on 31 March 2020. All in all, the company repurchased a 
RUB 15 bln worth of shares, representing 2.28% of outstanding equity.

Awards

In Q4 2020, MTS ranked fourth in the annual ESG Ranking of Russian 
companies released by the independent rating agency Rating-
Agentur Expert RA GmbH (RAEX-Europe). The company emerged 
as an absolute leader among national IT and telecom businesses, its 
counterparts that were never ESG-ranked before. 

In December of 2020, the international Carbon Disclosure Project 
(CDP) placed MTS among the top 7 Russian businesses in terms 
of environmental-impact disclosure, with score upgraded 
from the previous year’s C (Awareness) to B (Management).

In August of 2020, the international consultancy Brand Finance named 
MTS among Russia’s three most valuable brands (with an estimated 
brand value of RUB 148 bln) and the nation’s only three businesses 
with an elite AAA+ brand strength rating (based on a consumer survey). 

Investment programme

Financial performance in 2020

The company’s CAPEX in 2020 reached 
RUB 96.9 bln, of which RUB 95.0 bln was spent 
in Russia, with the enhancement of capacity, 
coverage and quality remaining the major 
investment focus. Over the course of 2020, 
MTS built some 16.3 thsd base stations across 
Russia, of which 14.5 thsd are 4G towers. 
Smartphone data usage was up 38.6% year-
on-year, with the smartphone penetration 
rate within the MTS network up from 74.5% 
to 78.1%.

FINANCIAL RESULTS, RUB mln1

INDICATOR

Revenue

Adjusted OIBDA

Operating income

Adjusted net income attributable 
to Sistema

2020

2019

CHANGE, %

494,926

214,895

112,893

470,605

212,818

115,577

31,756

25,403

5.2

1.0

-2.3

25.0

Despite an overall downturn in the telecoms market, MTS looks 
upon 2020 as a year of growth and leadership strengthening. The annual 
revenue is up 5.2% year-on-year, to RUB 494.9 bln, primarily driven 
by strong performance in core business segments and the development 
of new business lines, such as media, fintech, and B2B cloud solutions, 
which collectively delivered about a third of the revenue.

Adjusted OIBDA is up 1.0%, to RUB 214.9 bln. Though supported 
by an increase in revenue, OIBDA growth has been constrained 
by adverse factors such as a drop in high-margin international roaming 
proceeds amid global travel restrictions.

Adjusted net income is up 25.0% year-on-year, to RUB 31.8 bln, as a 
result of steady performance in core business segments, a reduction 
in net interest expenditure (a trend that reflects the company’s 
consistent steps in optimising the loan portfolio), and the effects 
of movements in currency rates and transactions in derivatives that 
the company uses for hedging purposes. 

Over the course of the year, the company distributed a total 
of RUB 58.9 bln in dividends, in addition to RUB 26.5 bln in “special” 
dividends distributed in Q1 2020.

36

1 

2019 & 2020 figures are adjusted for the effects of the NVision deconsolidation

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS
MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

37

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

OZON

33.1%1

SISTEMA’S  
EFFECTIVE  
STAKE

Ozon is a leading multi-category e-commerce 
platform and one of the largest internet 
companies in Russia. Ozon’s fulfillment 
infrastructure and delivery network have some 
of the widest coverage among e-commerce 
players in the country, enabling Ozon 
to provide more than 85 mln people in Russia 
with fast and convenient courier delivery 
and pick-up locations within walking distance. 

144.3%

GMV Growth in 2020 

>11 mln 

unique SKUs  

197.4 

RUB bln 
GMV (incl. VAT)  
in 2020 

73.9 mln  

orders delivered  
in 2020 

13.8 mln

number of active  
buyers in 2020 

40% 

population in Russia 
have access to next-
day delivery

1 

Assuming 4,472,969 ordinary shares issuable upon exercise of 
outstanding vested share-based awards under the employee incentive 
program of Ozon.

E
K
A
T
S
E
V
T
C
E
F
F
E

I

N
O
Z
O

u
r
.
n
o
z
o
/
/

38

Alexander Shulgin
CEO 

Elena Ivashentseva
Chairman of the 
Board of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON
OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

39

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

no.1 

brand by awareness  
in e-commerce1

Business model

no.2 

online retailer  
in Russia by  
GMV Volume

no.3 

in the most valuable 
Russian internet 
companies according 
to Forbes Russia 

MARKETPLACE 

LOGISTICS 

 › 47.8% of the company’s 

total turnover is attributable 
to marketplace

 › Unique SKUs – >11 mln 
 › Unaided brand awareness >70%
 › Orders delivered 
in 2020 – 73.9 mln

 › More than 10,000 branded 
pick-up locations and parcel 
lockers 

 › Over 80% of Ozon’s branded 
pick-up points are franchised, 
allowing faster, asset-light 
roll-out

 › 98 of 100 parcels arrive on-time 

in 2021 

FULFILLMENT  
INFRASTRUCTURE 

 › 7 fulfillment centers with more 
than 220 thsd square meters 
of footprint space in major 
Russian cities such as Moscow, 
Saint-Petersburg, Kazan, 
Rostov-on-Don, Yekaterinburg 
and Novosibirsk

OZON EXPRESS

FINANCIAL SERVICES 

 › Targeted dark store concept, based on an assortment 

 › B2C Lending: Short-term financing to buyers 

mix that caters to specific preferences and consumption 
patterns of any given micro-region 

 › 22 thsd SKU available across 20 food and non-food 

categories

and payment in installments option

 › B2B Lending: Lending facilitates financing of sellers’ 
working capital needs and increases sales on OZON 
platform

 › OZON Card 450 thsd – OZON branded debit cards 

issued. Ozon card offers cashbacks in the form of OZON 
Points. 60% higher order frequency on average 
exhibited by OZON Card holders

Industry overview for 2020

In 2020, the Russian e-commerce market grew by 58% year on year, 
reaching RUB 2.7 bln.1 The overall Russian retail market fell by 4% 
in 2020 year on year to RUB 35,6 trn.2 E-commerce penetration in Russia 
was close to 8% in 2020. 

Russian e-commerce market is highly fragmented compared to other 
countries which creates substantial opportunity for market consolidation 
and market share gains for leading multi-category players. The three 
largest e-commerce players’ combined market share was 25% in 2020. 
It is expected that by 20253 as a result of the growth of e-commerce 
penetration in Russia some of the strongest e-commerce players 
will become larger than some of the current TOP-5 brick-and-mortar 
retailers in the country.

Russian retail market is one of the largest and fast-growing markets 
in Europe. According to analysts, e-commerce market in Russia could 
exceed RUB 10 trn by 2025. Main drivers of future e-commerce growth 
are generational shift, investment in fulfillment and logistics infrastructure 
by e-commerce businesses, growing popularity of online payments 
and increasing level of consumer trust to domestic e-commerce 
business. 

On the top of that, development of e-commerce in the Russian regions 
and in small and medium-sized cities, in particular, will be one of the key 
growth drivers of the e-commerce market in Russia. 

In 2020 COVID-19 related restrictions accelerated e-commerce adoption 
by Russian consumers. As a result of the COVID-19 pandemic, online 
platforms such as Ozon experienced a significant increase in the number 
of new active buyers. The pandemic contributed to an increase 
in the number of active online consumers by approximately 4 mln3 
in 2020, and will contribute to an increase in the number of online 
shoppers by approximately 3 mln in 2021. These numbers account 
for 12% and 9%, respectively, of the total number of online shoppers 
in 2019, and will account for more than 50% of the total increase 
in the number of online shoppers in 2020 and 2021, respectively. It is 
expected that the impact from COVID-19 to contribute approximately 
RUB 3.3 trn to overall e-commerce sales in Russia cumulatively over 
the six-year period from 2020 to 2025. 

58%

the Russian 
e-commerce 
market grew in 
2020

~ 4mln3 people

the pandemic 
contributed to 
an increase in the 
number of active 
online consumers 
in 2020

1 

According to BBDO Brand Science.

40

1 

2 

3 

Data Insight estimations.
Rosstat.
INFOLine.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON
OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

41

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
 
//sistema.com

>10USD bln

market 
capitalization 

>220thsd

sq m Ozon's 
footprint included 

~ 10thsd

offline branded 
pick-up locations

>450thsd

OZON card users

750USD mln

convertible bond 
Ozon placed

42

Business development in 2020

Financial performance in 2020

In November 2020, Ozon carried out an initial public offering 
simultaneously on two exchanges – NASDAQ and Moscow Exchange 
(MOEX), raising USD 1.2 bln. The company was valued at USD 7 bln, 
and two months later Ozon’s market capitalization exceeded 
USD 10 bln. 

In 2020, Ozon continued large-scale expansion of its logistics 
infrastructure in order to provide faster delivery to buyers in the regions 
and provide more logistics options to local sellers. In October, Ozon 
opened a new fulfilment centre in Rostov-on-Don with footprint space 
of more than 22,000 sq m. By the end of 2020 Ozon’s footprint included 
over 220,000 sq m of fulfillment center space in Moscow and Moscow 
region, Tver, Saint-Petersburg, Kazan, Rostov-on-Don, Yekaterinburg 
and Novosibirsk. 

To provide maximum convenience to its customers, Ozon operates a 
variety of last mile delivery channels, including pick-up points, couriers 
and parcel lockers. During 2020 Ozon continued to actively expand 
its last-mile network. As of December 31, 2020 Ozon, operated over 
10,000 offline branded pick-up locations. 

Ozon actively invested in the development of its e-grocery segment 
and its own rapid delivery service Ozon Express. In 2020, the service 
opened a network of dark stores in Moscow and provided express 
courier delivery within an hour to the entire capital inside the Moscow 
Ring Road as well as a significant portion of the Moscow region. Ozon 
plans to expand this service into the regions in 2021.

Number of Ozon card holders increased significantly throughout 2020. 
In December 2020 number of OZON cards users exceeded 450,000, 
compared to 57,000 as of December 31, 2019. In Q4 2020 Ozon 
launched a virtual Ozon card which allows for faster and wider adoption 
of the Ozon card. 

In February 2021 Ozon placed a USD 750 mln convertible bond. 
The company plans to deploy the funds to support organic growth, 
expand into new business verticals and for general corporate purposes.

FINANCIAL RESULTS, RUB mln

GMV incl services

+144.3%

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

Revenue

+73.6%

Adj. EBITDA

Operating cash flow 

197,414

80,815

104,350

60,104

(11,716)

(15,832)

6.570

(14.312)

GMV incl. services came in at RUB 197.4 bln 
in FY 2020, with growth of 140% year-on-year. 
Key growth drivers were
 › an increase in the Marketplace’s share 

of GMV and a 4x increase in the number 
of marketplace sellers compared to 2019, 
which resulted in expansion of the product 
range and buyers’ access to products;
 › expansion of Ozon’s fulfilment, logistics 

and IT infrastructure, particularly in Russia’s 
regions, which made it possible to process 
the increasing number of orders and reduce 
delivery times.

For the full year 2020, adjusted EBITDA as a 
percentage of GMV incl. services improved 
to (5.9)% from (19.6)% in 2019. The improved 
margin was due to infrastructure utilisation 
growth as a result of economies of scale, as 
well as the effect of operating leverage on IT 
and administrative costs.

Operating cash flow turned positive 
in 2020 and reached RUB 10.6 bln, following 
RUB 2.7 bln in negative operating cash flow 
in 2019 due to a negative working capital 
cycle and business scale-up, and also due 
to currency revaluation and a positive effect 
from derivatives.

197.4

RUB mln
GMV incl services 

6.6RUB mln

operating 
cashflow

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON
OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

43

SISTEMA PJSFCANNUAL REPORT / 2020//sistema.com

SEGEZHA 
GROUP

73.7%

SISTEMA’S  
EFFECTIVE  
STAKE1

Segezha Group is a large vertically 
integrated Russian forestry holding with a 
full cycle of logging and advanced wood 
processing. Segezha Group comprises 
forest, wood processing and pulp 
and paper assets in Russia and Europe.

7regions 

of operations 
in Russia

~ 13 

thsd  
employees

7plants in Europe

>100 

countries - 
geography  
of sales

11countries with 

representative  
offices 

>70%

FX-denominated 
revenue of 
Segezha Group 

1 

In April 2021, Segezha Group conducted had an IPO on the Moscow Exchange. Upon 
completion of the IPO, Segezha Group will have a free float of 23.9%, while Sistema will 
retain a 73.7% ownership stake.

P
U
O
R
G
A
H
Z
E
G
E
S

m
o
c
.
p
u
o
r
g
-
a
h
z
e
g
e
s
/
/

44

E
K
A
T
S
E
V
T
C
E
F
F
E

I

Mikhail Shamolin
CEO

Ali Uzdenov
Chairman of the Board 
of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP
SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

45

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

Business model

FOREST RESOURCES 

SEGEZHA GROUP'S 
ASSETS

SIDE 
PRODUCT 

PULPWOOD 

PULP AND  
PAPER MILLS

x2

х9

CONVERTING 
PLANTS

lignin

Chips

Non-market 
pulp for 
papermaking

FOREST 
CHEMICALS

PAPER

PAPER 
PACKAGING

SOFTWOOD 
SAWLOGS

TECHNICAL 
RAW MATERIALS

SAWMILLS

Sawn timber

GLULAM

HOME KITS

 х5

Sawdust, dust

Pellets

Fibreboard

BIRCH PLYLOGS

PLYWOOD  
MILL

Sawdust, dust

Briquettes

 х1

Chips

Fibreboard

PLYWOOD

Products made 
of recycled raw 
materials

Segezha Group’s business model is based on the principle of vertical 
integration with the aim of creating added value and ensuring business 
sustainability by diversifying risks amid a changing macro environment. 
High levels of operational efficiency and a presence in all key segments 
of value creation – from in-house logging at leased forest plots to sale 
of high-margin products to end consumers – allow Segezha Group 
to maintain market leadership in terms of cost of finished products in all 
business segments.

46

Market position 

no.1 

in Russia

by output of sack 
paper

no.3 

by output of sack 
paper

globally

no.2 

by output of paper 
sacks 

in Europe

no.1 

in Russia

by gross output 
of softwood sawn timber

no.5 

globally

by output of large-size 
birch plywood

no.1 

in Russia
by output of prefab 
glulam houses

no.1 

in Russia
by output of paper 
sacks

Industry overview for 2020 1

Sack paper

Global market

The global pulp and paper industry did not suffer from the pandemic 
as much as other sectors. Despite the pandemic and the accelerated 
decline in demand for writing and printing paper, there was a surge 
in demand for packaging paper and cardboard for the consumer 
segment. 

At the beginning of 2020, the market saw a surplus of supply and high 
competition between major players, which pushed the prices down. 
Starting from Q3 2020, the global market witnessed positive dynamics 
and stabilisation of supply and demand. It the future, demand is 
expected to exceed supply thanks to the recovery in the construction 
industry and food production.

In Segezha Group’s target segment (paper for industrial sacks), 
consumption grew by 1% vs 2019 to 4.1 mln tonnes, due 
to the recovery of markets in China, Europe, Latin and North America. 
In 2021, consumption is projected to reach 4.3 mln tonnes (+2.7% 
year-on-year).2

Segezha Pulp&Paper Mill is Russia’s only manufacturer of high-porosity 
and high-strength unbleached sack paper.

9%

is Segezha Group’s 
share in the global output 
of paper for industrial 
multilayer sacks

72%

is the share of Segezha 
Group in the Russian 
output of sack paper 

89% 

of sack paper is 
exported

1 

2 

 Sources: Fisher, Poyry, CEPI, EUROSAC, Rosstat, Indufor, FAOSTAT, GWMI, EUWID, FEA.
 Source: Fisher.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP
SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

47

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
//sistema.com

Segezha Group’s 
ranking by output 
of paper sacks:

no.1  in Russia
no.2 
11.4%

is Segezha Group’s 
share in the European 
paper sack market3

in Europe

63%

is Segezha Group’s 
share in the Russian 
paper sack market

Paper sacks

European market

In the European market, Germany, Turkey, Italy, France, Poland 
and Spain accounted for about 62% of demand for paper sacks in 2020. 
63% of demand came from the construction industry (cement and dry 
construction mixes).1 

Paper sack consumption in Europe totalled 6.05 bln items in 2020, 
an increase of 3.5% compared to the previous year1. Growth of the 
demand in the reporting period was hindered by restrictions related 
to the spread of COVID-19. Following the market trends, Segezha 
Group reduced the share of sacks produced for the construction sector 
in 2020 and increased the share of products for high-margin segments. 
In 2021, consumption in Europe is projected to continue growing and will 
reach 6.1 bln sacks. CAGR of paper sack consumption in 2020–2025 will 
be 0.8%, growing mostly due to the food and animal food segments.2

Russian market

In Russia, the construction industry also accounts for the bulk (90%) 
of paper sack consumption. At the same time, demand exceeds 
domestic production, and the deficit is compensated with imports, 
the share of which in 2020 was 21%.

In 2020, paper sack consumption in Russia was 761 mln3, down 0.5% 
from the previous year. The main factors contributing to the decline 
were restrictions in the construction industry related to COVID-19. 

In 2021, paper sack consumption in Russia is expected to reach 775 mln2 
items (+2% year-on-year), supported mainly by growing volumes 
of infrastructure and housing construction, as well as the food industry, 
which has a huge potential for increasing the share of paper packaging 
to replace plastic.

no.5 

globally
output of large-size 
birch plywood4

Birch plywood

Global market

Russia is  
the world's

no. 1  

birch plywood 
producer 
accounting 
for 83% of the 
market4

The global plywood market had been demonstrating a steady growth 
in previous years, but its size fell by 4% in 2020 year-on-year to 4.6 
mln cu m due to the COVID-19 pandemic. Europe and Russia remained 
the biggest global consumers of plywood in 2020, accounting for 74% 
of total consumption. At the same time, the global market saw excessive 
supply of birch plywood in the reporting year due to the launch of new 
production facilities in Russia, which in turn created additional pressure 
on market prices. 

In Q1 2020, prices in foreign markets were rising due to a slump 
in hardwood plywood output and supply in China and Asian 
countries caused by the lockdown. In Q2 2020, the negative effects 
of the pandemic led to a decline in demand in the key regions 
and sectors, but the markets gradually stabilised in the second half 
of the year. In 2021, global consumption is projected to reach 4.7 mln cu 
m (+2% year-on-year).1

>60countries – 

geography of sales 
of Segezha Group’s 
birch plywood

Analysts believe that CAGR of global birch plywood consumption will 
be 2% in 2020–2025. The demand for birch plywood will be driven 
by the construction, transport, furniture and shipbuilding industries.

Russia remains the world’s indisputable leader in birch plywood 
production: its share of the global market was 83% in 2020.1 At the same 
time, Russia’s plywood output fell by 3% in the reporting year vs. 2019 
to 3.8 mln cu m. Segezha Group accounted for 4% of Russia’s total birch 
plywood output in 2020.

Sawn timber

Global market

The global market of softwood sawn timber was estimated at 336 mln 
cu m in 2020. The United States and China were the biggest consumers 
of sawn timber, mostly in the construction sector and furniture 
production. Sawn timber consumption is estimated to have dropped 
by 1% in 2020 year-on-year.2 

At the beginning of 2020, consumption and prices moved down due 
to the lockdown measures, which resulted in a slowdown of buying 
activity, temporary shutdown of processing facilities, growth 
of warehouse stock, closing of seaports, shipment delays and higher 
competition.

Russia is  
the world's

no. 4 

producer of 
softwood sawn 
timber

Segezha Group  
holds

no.1 in Russia 

for sawn timber 
output1 

In H2 2020, demand recovered and prices in the key sawn timber 
markets went up. The reasons were the pick-up in the US construction 
sector, redirection of imports from Europe to North America due to a 
production decline in Canada (which is the main exporter of sawn 
timber to the US), and stabilisation of stock at Chinese ports. In 2021, 
the softwood sawn timber market is expected to see steady demand 
and prices.

~ 100%

of Segezha Group’s 
sawn timber is 
exported

Russian exports

The output of softwood sawn timber in Russia is estimated at 41 mln cu m 
in 2020, a decrease of 1%2 vs 2019. Russia is the world’s No 4 producer 
of softwood sawn timber after Europe, the US and Canada with a market 
share of 12%3. Russia’s exports of softwood sawn timber fell by 3% 
to 30.4 mln cu m3, mainly due to China, which remains the biggest 
consumer of Russian softwood sawn timber.

12%

is Russia’s share 
in the global 
softwood sawn 
timber market1

1 

2 

3 

4 

EUROSAC for 12M 2020.
According to Segezha Group’s internal research in 2020.
According to Segezha Group’s internal research in 2020 and EUROSAC data.
 Estimate by Vision Hunters.

1 

2 

3 

Estimate by Vision Hunters. 
Source: Vision Hunters.
Woodstat.

48

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP
SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

49

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

Segezha Group  
is Russia's

no. 1 

producer of 
laminated beams 
and prefab glulam 
houses3

98% 

of laminated beams 
produced by Segezha 
Group is exported

15%

is Segezha Group’s 
share in the Russian 
prefab houses market3

Laminated beams 

Business development in 2020

Segezha Group’s laminated wood structures are mostly exported 
to Europe, where the demand for the products of this kind is high. Italy, 
Germany and Austria were the main markets in 2020, accounting for 84% 
of all sales in the segment. 

Europe and Japan remained the leading global consumers of laminated 
beams that are used in the construction industry. In 2020, the European 
output of laminated beams was 3.5 mln cu m (+1.4%1 year-on-
year), mostly thanks to production growth in Germany and Austria. 
France remains a promising market for laminated wood structures, 
since the share of rented wood housing is high there.

In H2 2020, the European market of laminated beams witnessed 
an active demand, which led to maximum capacity utilisation 
at production facilities and caused many companies to stop taking 
new orders. Producers noted an increase in the number of incomplete 
orders due to a shortage of raw materials. It became a problem for many 
companies as there was a deficit of raw wood supplies from Central 
Europe and Scandinavia, which led to higher purchasing prices.

The forecast of laminated beams consumption in Europe is optimistic. 
In Italy, which is one of the key markets for Segezha Group, the segment 
will be driven by housing construction (the industry is projected to grow 
by 14%2 in 2021) and tax benefits for investments in construction.

Prefabricated houses

Segezha Group supplies laminated-beam prefab houses mainly 
to the Russian market, being the indisputable market leader with a 15%3 
market share in 2020.

The capacity of the Russian market of prefabricated houses using 
laminated beams was estimated at 131,000 cu m in 2020 (+5% year-
on-year). The share of housing built using timber is believed to have 
doubled in Russia in the last 15 years4. The key regions consuming prefab 
houses are still the Central, Northwest and Volga federal districts.

In the first half of 2020, there was a decline in sales due 
to the COVID-19 pandemic and lockdown. However, the demand rose 
by 30% year-on-year already in H2 2020. Experts also noted buyers’ 
growing interest in country houses due to the pandemic.

Paper 

PRODUCTION, SALES AND REVENUE IN THE PAPER SEGMENT 

INDICATOR

Revenue, RUB bln

Output, thsd tonnes

Sales, thsd tonnes

2020

15.9

402

289

2019

CHANGE, %

15.2

388

254

4.5

3.6

13.8

Segezha Group produces 70% of Russia’s 
sack paper output. Over 30% of the paper 
output is supplied to the Group’s facilities 
in Russia and Europe to manufacture paper 
sacks and bags, and the remaining 70% is sold 
in Russia or exported. The share of exports 
in sales to external customers exceeds 
90%, and geography of supply is more than 
75 countries. The main export markets for Segezha 
Group are China, Latin America, Southeast Asia, 
North Africa, the Middle East, and also Europe.

Revenue from paper sales in 2020 totalled 
RUB 15.9 bln, an increase of 4.5% from 2019. 
The growth came from the higher output 
and sales. 

In 2020, Segezha Group’s paper output grew 
by 3.6% year-on-year to 402,000 tonnes, 
mostly thanks to the measures taken to enhance 
the efficiency of production facilities. Paper 
sales in the reporting period were up 13.8% 
to 289,100 tonnes following the growth of output 
and also due to sale of warehouse inventories. 
Additional volumes were sold to both existing 
and new customers in China, India, Chile, 
Argentina and other countries.

no.1 

by paper output

in Russia 

no.3 

by output of high-
quality unbleached 
sack paper 

globally

STRUCTURE OF PAPER SALES IN 2020 
BY COUNTRY, % 

China 
Saudi Arabia 
Russia 
Mexico 
Turkey 
Egypt 
Other 

20
10
11
6
5
5
43

1 

2 

3 

4 

Source: Vision Hunters. 
Based on https://www.timber-online.net/blog/biggest-glulam-producers.html
https://www.holzkurier.com/holzbau/2020/12/italien-bau.html
According to Segezha Group’s internal research in 2020.
Source: analytical article by Okna Media posted on the website of the Association of Wooden 
Housing Construction.

50

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP
SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

51

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

Paper packaging

 OUTPUT, SALES AND REVENUE IN THE PAPER PACKAGING SEGMENT 

INDICATOR

Revenue, RUB bln

Output, thsd tonnes

Sales, thsd tonnes

2020

19.7

1,291

1,300

2019

CHANGE, %

18.1

1,262

1,238

8.9

2.3

5.1

Packaging products of Segezha Group’s enterprises in Europe are 
sold mostly in the European, Middle Eastern and African markets, 
while the needs of the Russian and CIS market are met by its Russian 
facilities located in the Republic of Karelia and the Rostov region. 
About 29% of Segezha Group’s sack paper is converted into paper 
packaging. The Group is actively increasing the production capacity 
in the segment of consumer packaging, investing into acquisition of new 
production lines. 

Revenue from sales of paper packaging grew by 8.9% in 2020 vs. 2019 
to RUB 19.7 bln. The growth came from increased sales and a greater 
share of high-margin products. 

In 2020, Segezha Group sold 1,300.8 mln paper sacks, up 5.1% 
from the previous year, due to sales growth at its European and Russian 
conversion facilities. In Russia, the growth was mostly caused 
by the deficit of imported products, which also made it possible to raise 
selling prices. In Europe, the growth was brought about by higher 
demand, mainly in the construction industry. 

The output in 2020 grew by 2.3% year-on-year to 1,290.8 mln items 
following growth of sales. The Group continued to increase the share 
of high-margin products in its portfolio, including by construction of new 
production facilities in the Moscow region.

Plywood

 OUTPUT, SALES AND REVENUE IN THE PLYWOOD SEGMENT 

INDICATOR

Revenue, RUB bln

Output, thsd tonnes

Sales, thsd tonnes

2020

6.7

192

186

2019

CHANGE, %

5.5

192

182

20.6

0

1.9

Most of the plywood produced by Segezha Group is made for exports 
(79% of the output in 2020). Plywood is supplied to more than 
60 countries, the key export markets being Europe, the United States, 
Canada and Asia Pacific, including China, South Korea and India. 

1 

According to Segezha Group’s internal research as of 31 December 2020.

52

no.1 

in Russia
by output of paper 
sacks

no.2 

by output of paper 
sacks1

in Europe

STRUCTURE OF PAPER SACK SALES IN 2020 
BY COUNTRY, %

Russia 
Germany 
Romania 
Netherlands 
Denmark 
Kazakhstan 
Other 

33
12
6
6
5
5
33

Revenue from plywood sales in 2020 totalled 
RUB 6.7 bln, an increase of 20.6% from 2019. 
The growth came primarily from the price 
increase, which became possible thanks 
to the timely response of the sales force 
to the market trends in early 2020, and also 
from a greater share of high-margin products. 
The financial result was also supported 
by the growth of foreign currencies against 
the Russian rouble.

In 2020, Segezha Group’s plywood output 
remained the same as in 2019, 192,000 cu m, 
due to full utilisation of production capacity. 
Plywood sales grew by 1.9% to 185,600 cu 
m following the increase in output and also 
due to sale of warehouse inventories. 
The Group also saw a positive effect 
from the development of special products 
and promotion of its brand in North America, 
South Korea and China. 

STRUCTURE OF SEGEZHA GROUP’S 
PLYWOOD SALES IN 2020 BY COUNTRY, %

Russia 
US 
Germany 
Netherlands 
South Korea 
Canada 
Other 

21
14
14
9
7
6 
29

Sawn timber 

OUTPUT, SALES AND REVENUE IN THE SAWN TIMBER SEGMENT 

INDICATOR1

Revenue, RUB bln

Output, thsd tonnes

Sales, thsd tonnes

2020

18.2

1,192

1,217

2019

13.8

1,014

1,005

CHANGE, %

31.6

17.5

21.1

>20 

countries 
Segezha Group 
exports sawn 
timber

no.5 

globally by output 
of large-size birch 
plywood1

globally

79%

is the share 
of Segezha Group’s 
export revenue 
from plywood sales

no.1 

in Russia

by gross output 
of softwood sawn 
timber3

Segezha Group exports almost 100% of its 
sawn timber to dozens of countries, with most 
volumes consumed by construction companies 
and producers of furniture and packaging. 
The main markets for the company’s sawn 
timber are China, Europe and MENA.1 

Revenue from sawn timber sales 
in 2020 totalled RUB 15.2 bln, an increase 
of 29.4% from 2019. The growth came 
from increased production and sales volumes 
and a rise in prices.

1 

2 

3 

The indicators take into account sawn timber produced by Sokol WP and are included in 
the results of the «Other» segment.
MENA (Middle East and North Africa) is a geographic region with an aggregate population 
of 335 mln people.
According to Segezha Group’s internal research as of 31 December 2019.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP
SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

53

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

The output of sawn timber grew by 17.5% in 2020 year-on-year 
to 1,191,500 cu m thanks to the acquisition of LLC Karelian Wood 
Company, a logging and timber processing enterprise, at the beginning 
of 2020 and the increased output at existing facilities. Another 
contributing factor was redistribution of capacity utilisation at Sokol 
Woodworking Plant from laminated beams in favour of sawn timber. This 
was due to the replacement of an old press line with a new one, which 
will increase the plant’s output of laminated beams by 20%. 

Sawn timber sales grew by 21.1% in 2020 to 1,217,300 cu m following 
the increase in the output. 

New products 

STRUCTURE OF SEGEZHA GROUP’S SAWN 
TIMBER SALES IN 2020 BY COUNTRY, %

Operating & investment development strategy 

China 
Egypt 
UK 
Finland 
France 
Germany 
Belgium 
Other 

48
19
8
5
5
4
3
7

Segezha Group’s strategy is aimed at creating 
an industry leader in production efficiency 
on the basis of a vertically integrated 
and diversified business model.

Sustainable development
 › Health and safety of employees
 › Reduction of the environmental impact 
and use of state-of-the-art production 
technologies

 › The forest seed centre in the Kostroma 

Wood resources
 ›

Increase of the share of own wood resources 
by expansion of allowable cut and increase 
of its utilisation rate

region will grow the first 4 mln seedlings as 
part of the company’s policy of sustainable 
forest management by 2023
 › Umbrella charity projects: City 

 › Quality forest reproduction
 › Construction of haulage roads

Infrastructure, Sports, Education, 
Environment

Manufacturing assets
 › Construction of a plywood mill in Galich
 › Upgrade of the Segezha PPM to increase 
capacity and reduce production costs
Increasing paper packaging production 
capacity in Russia and Europe
Increase of sack paper output at Sokol PPM

 ›
 › Construction of a pellet facility at Sokol 

 ›

Innovation 
 › Full implementation of SAP S/4HANA at all 

divisions by 2021

 › Creating and developing R&D centres 

at the company

 › Automation and introduction of state-of-

the-art IT solutions

CLT panels

Lignosulphonates

Woodworking Plant is in progress

In August 2020, the Sokol PPM launched a new production facility for dry 
lignosulphonates with an annual capacity of 21,000 t. 

Dry lignosulphonates are a high-tech product with a high added value. 
Their production will enable the company to bring a new product 
to the market that is used in many industries: from construction 
to cement production and the oil sector. 

 ›

In April 2020, Segezha Group inaugurated the second fuel pellet 
facility at the Lesosibirsk Woodworking Plant No 1, which increased 
the Group’s aggregate pellet production capacity to 110,500 t p.a. 
The entire output of pellets is exported to Denmark, the Netherlands, 
the United Kingdom and other countries. 

 ›

 › One of the key investment projects in 2020 was implementation 
of SAP S/4HANA, which will unite all of the Group’s enterprises, 
unlock synergies between services and enhance operational 
efficiency.
In February 2021, the company inaugurated Sokol CLT, Russia’s 
first large-scale industrial facility manufacturing advanced material 
for housing construction, in Sokol, the Vologda region.
In April 2021, Segezha Group conducted an IPO on the Moscow 
Exchange. Through its IPO Segezha placed raised gross proceeds of 
RUB 30 bln, with be used to finance further business expansion and 
reduce debt leverage. The shares are included in MOEX’s Level 1 List 
under SGZH ticker.

 ›

In 2020, Segezha Group completed 
the construction of Russia’s first CLT plant 
with a capacity of 50,000 cu m and began 
producing CLT panels. CLT panels are cross-
laminated layers of softwood timber, which 
have the same strength as such traditional 
construction materials as concrete, steel 
and brick, but are superior in terms 
of production costs, eco friendliness and ease 
of maintenance. 

Key achievements

 › At the beginning of 2020, Segezha Group 
acquired a logging and timber processing 
enterprise, LLC Karelian Wood Company, 
in the Republic of Karelia with an annual 
capacity of up to 250,000 cu m of sawn 
timber and allowable cut exceeding 
200,000 cu m. 
In the reporting period, the Group 
continued building the plywood 
mill in Galich, the Kostroma region, 
with an annual capacity of 125,000 cu m 
of birch plywood. It will be commissioned 
in 2021. 

 ›

54

Financial performance in 2020

FINANCIAL RESULTS, RUB mln

INDICATOR

Revenue
OIBDA
Operating income
Adj. net income / (loss) attributable 
to Sistema

2020

68,987
17,457
11,185

-1,324

2019

CHANGE, %

58,495
13,993
8,333

5,040

17.9
24.8
34.2

n/a

In 2020, Segezha Group increased its revenue 
by 17.9% to RUB 69.0 bln thanks to increased 
sales of paper packaging and sawn timber 
and higher prices of plywood and sawn 
timber. Revenue growth was also supported 
by increase of the average exchange rate 
of foreign currencies against the rouble year-
on-year. The exchange rate of the Euro grew 
by 14% and of the US dollar by 11% in 2020. 
The share of foreign currency revenue was 
72.0% in 2020.

Segezha Group’s OIBDA grew by 24.8% 
to RUB 17.5 bln due to growing prices 
of plywood and sawn timber, despite 
the higher logistic costs and the pressure 
on the prices of the majority of the company’s 
products throughout the year.

The company generated a net loss in 2020 due 
to the negative effect of the revaluation 
of its foreign currency debt. Net of FX 
differences, its net income grew by 170% 
in 2020 year-on-year. 

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP
SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

55

SISTEMA PJSFCANNUAL REPORT / 2020//sistema.com

ETALON 
GROUP

25.6%

SISTEMA’S  
EFFECTIVE  
STAKE

Etalon Group is one of the largest 
and oldest real estate development 
companies in Russia specialising 
in mid-market construction projects 
and one of the leaders in St Petersburg 
and Moscow. 

20projects at design 

and construction 
stage1

2.8M SQ mln 

the net saleable area 
(NSA2) of projects 
in the company’s 
portfolio1

204RUB bln

the market value 
of assets1

>21%

growth in average real 
estate price in 2020

90%

in average down 
payment 

81.9RUB bln

in cash income in 2020 

1 

2 

As of 31.12.2020 according to Colliers International.
Net Saleable Area.

E
K
A
T
S
E
V
T
C
E
F
F
E

I

P
U
O
R
G
N
O
L
A
T
E

u
r
.
p
u
o
r
g
n
o
a
t
e
/
/

l

56

Gennadiy Shcherbina
CEO 

Sergey Egorov
Chairman of the Board 
of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP
ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

57

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

The company is among the top 
10 Russian developers according 
to Forbes and ranks first 
in the list of Russian developers 
with the highest reliability score. 

540

thsd sq m
of properties 
commissioned as part 
of 12 projects in 2020

538

thsd sq m
of properties sold 
in 2020

79.9

RUB mln
of revenue 
received in 2020 

HOUSING PER CAPITA, sq m

30 Target by 

2025

Moscow

St. Petersburg

Warsaw

Stockholm

Paris

Berlin

Rome

19

26

33

33

36

39

39

Industry overview for 2020 

2020 saw major structural shifts in market competition following several 
years of gradual changes. Although the number of planning permissions 
and projects available in Moscow and St Petersburg is decreasing, 
investments in development sites across Russia are growing despite 
the current financial instability. The trend towards market consolidation 
has continued. Demand for real estate is expected to grow further 
in the long term due to people’s need to improve their housing 
conditions and have a more comfortable living environment. 

NEW HOUSING CONSTRUCTION, mln sq m

The population’s demand for housing rose significantly in 2020 amid 
low interest rates and taxation of deposits, and due to the subsidised 
mortgage programme introduced by the government. In 2020, Russia 
was among the top 3 countries in terms of reduction of mortgage rates 
(by 170 b. p.), which enhanced the attraction of investments in real 
estate assets and helped maintain record housing affordability figures. 

AVERAGE MORTGAGE RATES IN 1H 20202

Moscow

–21.2%

Russian Federation

–23.2%

–3.4%

‘20

3.4

‘19

3.5

‘18

4.0

‘17

3.5

‘16

3.1

‘15

3.0

5.0

5.2

3.5

3.4

3.4

3.9

St. Petersburg
Moscow

Source: UISIS

8.4

8.7

7,5

6.9

6.5

6.9

The strong resilience of the Russian economy to the consequences 
of the coronavirus pandemic compared to European countries will 
determine Russia’s leadership in forecast recovery rates. By 2022, 
Russia’s GDP is projected to grow by 1.1%, while the Eurozone will 
remain in the red territory with a negative growth of around 0.6%.1

One of the key priorities of the Russian government is to improve 
the quality and affordability of housing. Russia is lagging behind Eastern 
Europe in terms of housing per capita. At the same time, more than 60% 
of the available housing, in particular, 57% in St Petersburg and 61% 
in Moscow, was built before 1990 and does not meet the standards 
of modern house buyers. 

The main target set in the Strategy for Housing Development in Russia 
until 2025 is 30 sq m of residential space per capita. The programme 
for implementation of the government’s priority tasks in housing 
construction envisages improvement of housing conditions for at least 
5 mln families every year and increasing development volumes to 
at least 120 mln sq m a year. 

‘20

‘19

‘18

‘17

‘16

‘15

‘10

St. Petersburg

–22.2%

‘20

‘19

‘18

‘17

‘16

‘15

‘10

7.8

9.9

9.6

10.7

12.4

13.3

13.0

7.7

9.9

9.6

10.7

12.1

13.2

13.1

‘20

‘19

‘18

‘17

‘16

‘15

‘10

7.6

9.9

9.6

10.6

12.5

13.4

13.1

Another contributor to the greater appeal 
of investments in real estate for individuals is 
migration to new project financing rules, which 
guarantees a full return of investments made 
in properties at development stage. 

The government is also providing considerable 
support to first-time home buyers among 
young families by offering tax benefits 
and support programmes for families 
with children. The effect of these measures 
is up to RUB 2.3 mln per family. Mortgage 
subsidies for young families coupled 
with record levels of housing affordability 
in Moscow and St Petersburg are going 
to drive sustainable demand even after 
the government’s mortgage programme 
expires in July 2021. 

Source: Rosstat, Central Bank of Russia

1 

Source: Colliers International.

1 

2 

As of 31 December 2020. 
Source: Central Bank of Russia; The Global Economy, IMF. 

58

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP
ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

59

SISTEMA PJSFCANNUAL REPORT / 2020 
//sistema.com

Changes in industry regulations and the greater role of banks are 
having a negative impact on the total number of issued development 
permits. In 2020, the number of permits issued in St. Petersburg 
decreased by 44%. In Moscow the number of issued development 
permits increased by 8% compared to 2019, while the area of accessible 
development sites fell by 48%. 

NUMBER OF ISSUED RESIDENTIAL PLANNING PERMITS 

–13.9%

‘20

130

49

‘19

120

88

‘18

474

‘17

237

220

‘16

315

239

‘15

213

181

Moscow
St. Petersburg

271

179

208

745

457

554

394

Source: Federal Service for State Registration, the St. Petersburg Service for Construction 
Supervision, the Moscow Committee for Construction Supervision

As part of a new initiative the cost of changing the type of permitted use 
was increased, creating an additional barrier for small market players. 

After a period of decline in investments in 2016–2017 caused 
by the introduction of new regulations, developers are seeing a rise 
of investments in their project portfolios,1 which is a sign of growing 
investor optimism in relation to the development sector. 

The trend towards industry consolidation is accelerating due to the high 
interest rates charged on project financing for small market players 
and the difficulties related to the need to accumulate sufficient reserves 
on escrow accounts to get funding at reduced rates. By 2023 the share 
of top 20 developers in the supply structure is projected to reach a 
record 57% in Moscow and St. Petersburg and further reduce 
the number of small and medium players. 

Demand for residential real estate in Moscow and St. Petersburg has 
grown by 99 M sq m as mortgage rates plummeted in 2020. This trend is 
expected to continue in future.2 Demand in the lower price segment may 
be partially met by the government’s renovation programme, however, 
a significant share of affluent buyers will still be looking for properties 
of higher quality. 

In the long run, the terms of entering new 
projects and the role of developers are 
expected to change. Regional development is 
becoming an important performance indicator 
of real estate projects: a fall in unemployment, 
improved health of the population, flourishing 
economies of cities and towns. The business 
models of property development companies 
will be determined by their ability to structure 
highly profitable projects with a significant 
social and economic impact on the relevant 
regions. 

New strategy

In view of the accelerating changes and taking 
into consideration the availability of resources 
Etalon Group has formulated a new 
business development strategy until 2024. 
The main goal of the strategy is to increase 
business efficiency in the new economic 
conditions through improvement of business 
processes and use of modern home-building 
technologies and digital architecture. 

Strategic goals

 › Developing an easily scalable business 

model on the basis of digital infrastructure 
to ensure end-to-end data transfer at all 
stages of value creation. 

 › Attaining leadership through partnerships, 
creating a best-in-class platform for joint 
implementation of construction projects 
with small capital investments. 

 › A long-term approach to expansion 

of land holdings providing for the purchase 
of unzoned land plots and based 
on successful experience of own zoning 
activities and opportunities for expanding 
geographical footprint. 

 › Attaining leadership in cost efficiency 

and construction speed due 
to standardisation of product range 
and leadership in construction technologies. 

 › Best customer experience in the industry 
due to development of B2C services, 
further improvement of communications 
and customer service at all stages 
of customer journey. 

 › Strategy until 2024 envisages a new 

approach to each value creation stage 

1 

2 

Source: Knight Frank. 
Source: internal estimates of the Company. 

60

STRATEGY UNTIL 2024 ENVISAGES A NEW APPROACH TO EACH VALUE CREATION STAGE 

REINVESTMENT

DEVELOPMENT

CONSTRUCTION

 › Effective profit 
reinvestment

 › General 

contracting and 
subcontracting

 › Land plot 

analysis and 
acquisition 

 › Design and 
permitting

 › Marketing and 
ongoing sales

 › Project 

management

ONGOING 
SERVICES

 › Fitting-out and 

furnishing

 › Ongoing 

maintenance

Analysis and acquisition of land plots 

A long-term focus on land expansion 
supported by the purchasing of unzoned 
land plots, extending the geographic span 
of projects through inorganic development 

Design 

Design works in keeping with modern 
construction principles and standards, supply 
of popular formats of housing and living 
environments 

Key expected results: 

increase in the size of the portfolio up 
to 6+ mln sq m,a balanced structure 
of land assets and long-term growth 
of sales 

Key expected results: 

improving product  
quality, 
implementing highly transparent 
processes, 
minimising the lead time from finding a 
land plot to the start of construction 
to 6 months, 
creating a uniform system of standard 
design works and launching R&D

Construction

Leadership in speed and cost efficiency 
ensured by product standardisation across 
entire product range and leadership 
in new construction technologies: modular 
technology, construction using CLT panels1 
and modern prefabrication 

Key expected results: 

gross profit margin  
at 35%, 
increasing construction volumes more 
than two-fold without a rise in fixed costs 

1 

CLT (cross-laminated timber).

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP
ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

61

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

Marketing and sales

Operating and financial performance in 2020

Despite a difficult start of the year, Etalon Group’s operating results 
surpassed the management’s optimistic forecasts, and the main 
monetary indicators reached a historic high. Etalon Group fully met 
its plans for new housing commissioning and sales, having completed 
the development of 12 properties with a total area of 540,000 sq m 
and sold more than 538,000 sq m of residential space in finished 
and unfinished residential estates. The record value of contracts 
signed by the company and the cash income amounting to RUB 80 bln 
and RUB 82 bln respectively have proven the effectiveness of the sales 
strategy approved by the company and boosted its financial results. 

OPERATIONAL RESULTS 

INDICATOR

Sales, RUB mln

Sales, thsd sq m

Average price,  
RUB thsd / sq m

Average price (housing),  
RUB thsd / sq m

2020

2019

CHANGE1, %

79,922

77,627

538

149

179

630

123

149

3.00

-14.60

20.60

20.10

5.50

Cash inflows, RUB mln

81,985

77,713

Increasing customer lifetime value based 
on understanding the customer’s expectations 
at the time of purchasing a new property and 
at the start of living in it and using available 
services. 

Customising a product and optimising its 
promotion based on big data and artificial 
intelligence technologies 

Key expected results: 

stable double-digit growth of sales 
with the highest NPS1 and  CLV2 
in the industry, 
cutting marketing expenses by 20%

Project management

End-to-end data transfer at all stages of value 
creation through implementation of shared 
digital infrastructure 

Key expected results of implementation: 
a drop in selling and administrative 
expenses to revenue down to 4.5% 
and 5.5% respectively 

Partnership and supply chain

Leadership through partnership and creation 
of a best-in-class platform for residential 
development projects 

As a result of cost reduction, EBITDA before 
Purchase Price Allocation (PPA) increased 
by 47.5% up to RUB 16.5 bln. 

Net income adjusted for one-off acquisition 
and integration expenses grew by 88.9%, 
from RUB 3.1 bln in 2019 to RUB 5.9 bln in 2020. 

Etalon Group generated cash flows 
at an accelerated pace due to strong sales. 
The Group generated a positive cash flow 
from operations before interest, which totalled 

RUB 3.9 bln net of cash on escrow accounts. 
At the same time, cash flow from operations 
before interest adjusted for cash on escrow 
accounts almost doubled and reached 
RUB 26.8 bln. Net cash flow adjusted 
for cash contributed to escrow accounts 
returned to positive values and amounted 
to RUB 22.3 bln. 

Etalon Group paid RUB 3.5 bln in dividends 
(12 roubles per GDR) for 2020.

Implementation of projects

The Architectural Council of Moscow 
approved the development plans for ZIL-
Yug project, and a public media platform 
and urban development lab Generation 
Zil was launched to promote discussions 
on the development of the new district. Sales 
of properties completed as part of the first 
stage of the project are expected to start 
in the first half of 2021. 

In 2021, the company expanded its product 
offer in St. Petersburg by launching 
the new Domino development project 
at Beloostrovskaya St. and starting to develop 
new properties on the premises of the Galaxy 
quarter. 

FINANCIAL RESULTS, RUB mln

LARGEST COMPLETED PROJECTS

INDICATOR

Revenue

Pre-PPA4 EBITDA

EBITDA

Adj. Net income

2020

2019

CHANGE, %

PROPERTY

LOCATION

AREA, thsd sq mln

78,655

84,330

16,482

12,601

5,875

11,175

8,497

3,110

-6.70

47.50

48.30

88.90

-8.90

Galaxy residential estate, 2nd phase properties, 
and Galaxy Premium quarter

Okhta House residential estate

Normandy residential estate, 1st phase

Silver Fountain residential estate, bldg 2

St. Petersburg

St. Petersburg

Moscow

Moscow

139

134

89

67

Key expected results:

Net corporate debt

19,580

21,484

a seamless architecture of a new business 
model, which is open to partners 
and suppliers and makes it possible 
to quickly develop innovative businesses 
and cut costs 

The implemented strategic initiatives, including 
the introduction of dynamic pricing, pushed 
the average real estate prices up by 21% 
and boosted sales up to RUB 80 bln by the end 
of 2020. 

In 2020, the Company set a new record in terms of gross income: 
RUB 22 bln, up by 9.3% from 2019 despite a minor reduction in revenue 
caused by restrictions on construction works in the Moscow region 
during the coronavirus lockdown. 

One of the Company’s key priorities is to continue cutting SG&A 
expenses, which dropped by 19.1% at the end of the year in absolute 
terms and accounted for 12.5% of revenue vs 14.4% in 2019.

1 

2 

3 

4 

NPS – Net Promoter Score.
CLV – Customer Lifetime Value. 
Excluding rounding
EBITDA before purchase price allocation (pre-PPA).

62

Listing on Moscow Exchange

In addition to developing its business, Etalon 
Group also took some major steps aimed 
at expanding its investor base in 2020. 
In January, the company successfully 
arranged a listing of its global depositary 
receipts on the Moscow exchange. 
Etalon Group’s securities were included 

Secondary public offering 

In April 2021, the Board of Directors of 
Etalon Group approved an additional offering 
of up to 88,487,391 ordinary shares in the 
company representing 30% of Etalon Group’s 
total issued ordinary shares. The subscription 

in Level 1 List of the Moscow Exchange and 
since February the 3rd they have been trading 
on the Moscow Exchange under the ETLN 
ticker; while in March 2020 they were included 
in the calculation base for the Moscow 
Exchange Broad Market Indices. 

price will be USD 1.7 per share. The net 
proceeds from the offering will be used for 
the acceleration of the company’s investment 
programme and business expansion.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP
ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

63

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

MEDSI

95.5%

SISTEMA’S  
EFFECTIVE  
STAKE

Medsi is Russia’s largest private 
healthcare platform that offers a full range 
of preventive, diagnostic and treatment 
services, as well as a variety of services 
to improve the quality of life. 

position

no.1 Market 
7.6 mln

Visits

105.6

thsd sq m
Medical floorspace

10 

Regions of operations

3.2 

RUB thsd
ATV

E
K
A
T
S
E
V
T
C
E
F
F
E

I

I
S
D
E
M

u
r
.
i
s
d
e
m
/
/

64

49Clinics
274 

thsd 
Bed-days

18%

Profit margin

75% 

Brand awareness 
in Moscow

2.6%

Medsi share 
in the commercial 
healthcare market in Russia

Elena Brusilova
CEO

Artyom Sirazutdinov
Chairman of the Board 
of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI
MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

65

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

REGIONAL 
PATIENTS FOR 
HIGH-TECH 
MEDICAL CARE 
UNDER THE OMI

PPP WITH 
REGIONS 
(OMI STREAM)

Business model

Medsi is a three-tier medical platform that unites all levels of medical 
care: from preventive health improvement programmes to complex 
high-tech surgeries and rehabilitation. Thanks to an effective routing 
system within the chain and the development of vertically integrated 
centres of excellence, Medsi provides patients with the continuity 
of the treatment process within the chain under uniform standards 
and with high effectiveness. One of the priority areas for improving 
the model is a digital platform that is used not only as a convenient tool 
for storing medical records and communicating with patients, but also 
as a foundation for developing ecosystem products intended to take 
care of patients’ health and quality of life. 

INPATIENT FACILITIES

HOSPITAL 1
OTRADNOYE

HOSPITAL 2
BOTKINSKAYA

HOSPITAL 31
MICHURINSKY

HOSPITAL 42
CHILDREN'S

REGIONAL HUBS OFFERING 
ADVANCED DIAGNOSTICS AND 
DAY CARE SERVICES (CDC)

ADULT AND CHILDREN'S 
CLINICS IN MOSCOW

CLINICS IN 
REGIONS

HOME CARE

DIGITAL PLATFORM/
ECOSYSTEM

OUTPATIENT CLINICS

SELF-PAY 
PATIENTS

VMI 
(INDIVIDUALS)

OMI

OCCUPATIONAL 
HEALTHCARE 
(CORPORATIONS)

1 

2 

Most of the work will be completed by the end of 2021; the hospital is expected to be officially launched in 2022.
Hospital 4 ("Children's") on the basis of Clinical Hospital No 1 is expected to be launched in 2021.

66

ASSETS OVERVIEW

CDCs, total

CDC Krasnaya Prersnya

CDC Belorusskaya

CDC Grokholsky

CDC Maryino

CDC Solyanka

Children's clinics

Primary care clinics

Clinical hospitals

Sanatoriums and wellness centres

Regional clinics, total

Perm

Nizhnevartovsk

Nyagan

Volgograd

Bryansk

Barnaul

Izhevsk

St. Petersburg

TOTAL number of facilities

2020

2019

2018

2017

5

1

1

1

1

1

2

22

2

2

16

5

1

1

1

1

1

4

2

4

3

3

2

19

2

3

18

7

1

1

1

1

1

4

2

2

19

2

4

12

6

1

1

1

1

1

0

1

3

20

2

4

13

7

1

1

1

1

1

0

1

49

48

42

45

Industry overview for 2020

In 2020, Russia’s market for commercial 
medical services grew by 6.1% to RUB 727 bln. 
The share of Moscow and the Moscow region 
is 35%. 

The retail segment (self-pay patients) is 
still the biggest segment in the structure 
of commercial healthcare. It grew by 7.7% 
in 2020 to RUB 543.1 bln. The segment’s share 
is 58.3% in Moscow and the Moscow region 
and 74.7% in Russia as a whole. 

In the reporting period, the segment 
of voluntary medical insurance (VMI) 
amounted to RUB 183.6 bln, up 1.6% YoY, 
even though the number of visits decreased 
by 3.4%.

In the reporting period, the ATV 
in the channels of self-pay patients and VMI 
grew by 5.0% and 5.2%, respectively, 
which was driven mainly by increased prices 
for medical services and also by limited 
access to free medical care and deferred 
demand for routine treatment amid 
the COVID-19 epidemic. 

The COVID-19 epidemic has changed the way 
healthcare is delivered. Forced restrictions 
have boosted the popularity of telemedicine 
technologies and home care services. Demand 
for coronavirus testing and diagnostics (PCR, 
antibodies and CT) has increased significantly. 

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI
MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

67

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

In 2021, the growth rate of the commercial healthcare market is 
expected to slow down due to the deterioration of the economic 
situation in Russia.

SIZE OF RUSSIA'S COMMERCIAL 
HEALTHCARE MARKET, RUB bln

Getting “back to normal” will increase the availability of public 
healthcare, which, given falling real incomes, will lead to a decrease 
of the legal commercial sector by 3.9% to 194.5 mln visits or by 0.5% 
in value terms to RUB 540.4 bln.

The VMI segment will be shrinking amid cost optimisation 
in the corporate sector. The market size will decrease by 4.4% to 45.7 
mln visits or by 2.7% in value terms to RUB 178.7 bln.

COVID-19 mass vaccination will contribute to a gradual reduction 
in the number of COVID19 cases and the return of routine 
medical care to pre-crisis levels in the second half of 2021. Given 
the significant increase in public funding to fight the epidemic in 2020, 
in 2021 the turnover of the OMI sector is expected to fall back 
to the level of 2019, RUB 2.1 trn.

261

255

256

244

232

218

207

190

477

464

471

441

395

358

326

303

New areas that received an impetus during the epidemic (telemedicine, 
genetic research and home care) will continue to show significant 
growth due to the low base effect, but they will still have an insignificant 
share of 1% to 2% in the total market size.

Moscow and Moscow region
Other regions

Medsi in the commercial healthcare market 

In 2020, the COVID-19 epidemic proved to be a challenge for both 
Medsi and the entire industry. Medsi was the first company 
in the market to join the fight against the coronavirus by repurposing its 
flagship hospital in a very short time. In addition, Medsi introduced a 
line of COVID-related products, including diagnostic, treatment 
and rehabilitation services. The company implemented special medical 
protocols at all its clinics and also launched telemedicine and home care 
services.

The measures taken made it possible to compensate for the spring 
drop in sales, and deferred demand for medical services allowed Medsi 
to show growth in 2020. 

In the reporting period, revenue grew by 12.2% to RUB 25.0 bln, 
despite a decrease in the total number of visits by 18.1% to 7.9 mln.

The ATV increased by 37.2% to RUB 3,188.

STRUCTURE OF RUSSIA'S COMMERCIAL 
HEALTHCARE MARKET, %

Russia

Market

74.7

25.3

MEDSI

46.4

53.6

Moscow and Moscow region

Market

58.3

41.7

MEDSI

45.3

54.7

Self-pay
VMI

Market

MEDSI

Market

MEDSI

Retail segment

In 2020, Medsi’s 36.5% revenue growth in the retail segment 
significantly outpaced the overall market growth in this segment (+7.7% 
year-on-year). At the end of the reporting period, Medsi’s market 
share in the retail segment was estimated at 1.6% in Russia as a whole 
and 5.2% in Moscow and the Moscow region.

MEDSI'S MARKET SHARE,  
RUSSIA, %

MEDSI'S MARKET SHARE,  
MOSCOW AND MOSCOW REGION, %

Revenue

+0.3 p.p.

Visits

+0.1 p.p.

‘20

‘19

‘20

‘19

Revenue

+1.2 p.p.

Visits

+0.8 p.p.

‘20

‘19

‘20

‘19

1.6%

1.3%

1.2%

1.1%

VMI segment

In 2020, revenue in the VMI segment increased by 6.1%, although 
the number of visits fell by 26% year-on-year. At the end of the year, 
Medsi’s market share in the VMI segment was estimated at 5.5% 
in Russia as a whole and 8.7% in Moscow and the Moscow region. 

MEDSI'S MARKET SHARE,  
RUSSIA, %

MEDSI'S MARKET SHARE, 
MOSCOW AND MOSCOW REGION, %

Revenue

+0.3 p.p.

Visits

–3.5 p.p.

‘20

‘19

‘20

‘19

Revenue

+0.4 p.p.

Visits

–2.6 p.p.

‘20

‘19

‘20

‘19

5.5%

5.2%

11.2%

14.7%

5.2%

4.0%

6.3%

5.5%

8.7%

8.3%

19.8%

22.4%

68

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI
MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

69

‘22 E‘21 E‘20‘19‘18‘17‘16‘15738719727685627576533493+6.1%SISTEMA PJSFCANNUAL REPORT / 2020//sistema.com

OMI segment

In 2020, revenue in the OMI segment fell by 1.6%, with the number 
of visits decreasing by 9.3% year-on-year At the end of the year, 
Medsi’s market share in the OMI segment was estimated at 0.3% 
in Russia as a whole and 1.3% in Moscow and the Moscow region.

MEDSI'S MARKET SHARE, RUSSIA, %

MEDSI'S MARKET SHARE, MOSCOW AND MOSCOW REGION, %

Revenue

–0.042 p.p.

‘20

‘19

Revenue

–0.4 p.p.

0.255%

0.297%

‘20

‘19

1.3%

1.7%

 Business development in 2020 

Operational performance

HOSPITALS

Bed-days, thsd

ATV, RUB thsd

Capacity utilisation, %

OUTPATIENT CLINICS 

Patient visits, mln

ATV, RUB thsd

Capacity utilisation, %

MEDICAL FLOORSPACE, thsd sq m

CLINICS

2020

274

31.0

97

2020

7.6

2.2

37

2019

239

30.5

92

2019

9.4

1.6

46

70

Moscow
Other regions

In 2020, there was a negative trend in the number of visits and capacity 
utilisation in the outpatient segment amid the COVID-19 pandemic. 
At the same time, capacity utilisation in hospitals increased due 
to the provision of services for the treatment of COVID-19. 

The ATV increased in 2020 due to the growth in the share of expensive 
services for COVID19 diagnostics, such as computed tomography, 
in the outpatient segment and the high average cost of treatment 
for COVID-19 patients in the Otradnoye hospital.

STRUCTURE BY CHANNEL, RUB mln

Total revenue

 – Insurance companies

 – OMI

 – Self-pay patients

 – Legal entities

 – Other

2020

25,040

8,827

5,885

8,710

1,265

352

2019

CHANGE, %

22,322

8,666

6,098

6,369

782

407

12.2

1.9

–3.5

36.8

61.8

–13.5

REVENUE STRUCTURE BY CHANNEL, %

Individuals

34.7%

Insurance companies

59.2%

STRUCTURE BY ASSET TYPE, %

CH

34.3%

CDC

27.6%

PCC

29%

Corporate client  4.7%

Other 1.4%

Other

9.1%

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI
MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

71

‘21 E‘20‘19‘18‘17127.4105.6101.396.394.6+20.6%‘21 E‘20‘19‘18‘177649484245+2.1%48323030321312181728SISTEMA PJSFCANNUAL REPORT / 2020 
Key events in 2020

Cardiovascular diseases 

An open-heart surgery with the installation of a heart–lung machine was 
performed at Medsi’s Clinical Hospital 1, which was the first such case 
for the Russian private healthcare sector. 

Oncology

Medsi is a strategic partner of the Moscow region in the treatment 
of cancer patients: in 2020, Russia’s first outpatient cancer care 
centre in a private clinic was established at a Medsi facility. More than 
11,000 patients from 80 Russian regions received treatment at Medsi 
clinics, with 29,000 cycles of chemotherapy/immunotherapy. 

Children

Medsi is the only private healthcare provider in Russia specialising 
in hand and spinal reconstruction in children. In 2020 more than 
100 surgeries were carried out.

In the 4th quarter of 2020, 45 children successfully completed a full 
course of rehabilitation at the Otradnoye sanatorium. The programme 
is implemented within the framework of strategic cooperation 
with the state for the rehabilitation of children with cerebral palsy.

Other unique centres of excellence

Medsi clinics also provide reconstructive plastic surgery services after 
complex oncological and orthopedic surgeries, as well as treatment 
of connective tissue diseases, chronic viral hepatitis, chronic lung 
disease and enteropathy with genetically engineered biological drugs. 
In addition, one of Russia’s most advanced neurosurgery centres was 
launched at the clinical hospital in Otradnoye.

Operational efficiency

In 2020, as part of the strategy to improve operational efficiency, 
Medsi launched a project to create a reference centre for radiology, 
which optimised and improved the quality of radiology services 
in all Medsi clinics. The company also started the construction of its 
own full-cycle clinical lab, which can satisfy the needs of Medsi’s 
customers in diagnostics and provide additional opportunities for its 
partners. Despite the pandemic, Medsi successfully launched four new 
clinics, which reached positive OIBDA after 2–5 months of operation. 
In December 2020, Medsi’s flagship asset CDC Krasnaya Presnya was 
successfully accredited by Joint Commission International (JCI).

Ecosystem development

In 2020, Medsi continued to develop its SmartMed platform with an aim 
to expand the range of digital services for patients. 

In 2020, a digital personalised health monitoring system was launched 
on the basis of Bioniq. 

During 2020, Medsi expanded its cooperation with Third Opinion, a 
company specialising in the use of artificial intelligence in medicine. 
During the pandemic, Medsi’s doctors and the project’s development 
team jointly developed software to determine the degree 
and localisation of lung lesions based on CT scans and a video-based 
system for monitoring the condition of patients in wards and intensive 
care units.

In September 2020, Medsi acquired an equity stake in Sistema BioTech, 
a biotechnology company that specialises in genetic diagnostics, 
predictive medicine and development of new drugs.

In December 2020, Medsi and MTS Startup Hub launched an accelerator 
for promising health tech projects.

Chain expansion

Other results

In 2020, Medsi continued to expand its medical floorspace by launching 
4 new clinics in Moscow – 1 CDC in Maryino and 3 clinics in the Smart 
500 format (small local outpatient clinics) – and by completing a deal 
to acquire 4 new clinics in Izhevsk in the 1st quarter. In total, the medical 
floorspace grew by 4.2% year-on-year, or by 4,300 sq m. In addition, 
Medsi’s first franchise clinic was opened in Moscow in the reporting 
period.

In 2020, Medsi continued the construction of the Michurinsky multi-
specialty medical centre in Moscow with a total area of 28,000 sq m.

In December 2020, Capital Group commissioned the residential complex 
Nebo (“Sky”), a project in central Moscow which the developer 
implements jointly with Medsi. Medsi will have a 50% share 
in the project’s proceeds in 2020–2022, which will give the company 
an additional source of financing for its investment programme.

//sistema.com

 > 11thsd

cancer patients

29 

thsd 
cycles of 
chemotherapy/
immunotherapy 

> 100surgeries for the 

reconstruction of the 
hand and spine in 
children 

72

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI
MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

73

SISTEMA PJSFCANNUAL REPORT / 2020 
//sistema.com

Strategic goals 

Medsi’s strategy is aimed at creating Russia’s first nationwide multi-
specialty healthcare provider offering a full range of medical services. 
This includes: 

INCREASING 
THE MARKET 
SHARE IN MOSCOW 
AND OTHER REGIONS

VERTICAL 
INTEGRATION

IMPROVING 
OPERATING 
EFFICIENCY

DEVELOPMENT OF A 
MEDICAL ECOSYSTEM 
AND R&D2

 › Opening a new 

 › Creating a single 

 ›

Improvement 
of the system 
of referrals 
of outpatients 
to inpatient facilities 

 › Further standardisation 
of business processes 
and increased business 
manageability

 › Business analysis 
of medical data

 › Standardisation 
of algorithms 
for the launch 
of new assets 
and the integration 
of acquired assets

 › Further refinement 

of the digital 
platform SmartMed 
and expansion 
of the range 
of telemedicine 
services

 ›

Introduction of biotech 
and genetic products 
into clinical practice

 › Development 

of a new segment 
of occupational 
healthcare

 ›

Implementation of a 
patient-centred 
model (P5 medicine) 
and expansion 
of the product offering 
in the segments 
of biohacking 
and predictive 
medicine

centralised clinical 
diagnostic lab and a 
nationwide chain 
of medical offices

 › Developing reference 
centres for radiology, 
ultrasound 
and instrumental 
diagnostics

 › Creating referral 

centres of excellence 
based on flagship 
assets in all major 
medical areas: 
cardiovascular 
diseases, oncology, 
traumatology 
and orthopaedics, 
neurology, children 
and other 

 › Developing medical 

tourism

28,000 sq m multi-
specialty medical 
centre Michurinsky

 › Launching a children’s 
hospital as part CH1 
in 2021

 › Establishing a 

radiation therapy 
centre for cancer 
treatment 

 › Building an infectious 
diseases hospital

 › Opening at least 

50 outpatient clinics 
and CDCs, including 
up to 25 new assets 
during 2021

 ›

Implementing regional 
projects through 
organic development, 
M&A1 and/or 
partnership projects 
with the state

 › Scaling up home care, 
a chain of pharmacies 
at Medsi clinics 
and an online 
pharmacy

74

1 

2 

Mergers and Acquisitions.
Research and Development.

Financial performance in 2020

FINANCIAL RESULTS, RUB mln

Revenue

Adj. OIBDA

Operating income

Adj. net income attributable to Sistema

2020

25,041

6,888

3,704

3,464

2019

CHANGE, %

22,322

5,916

2,848

2,920

12.2

16.4

30

18.6

Revenue increased by 12.2% in 2020 to RUB 25.0 bln, which was 
driven by a significant growth of the ATV due to COVID-19 diagnostics 
and treatment services, expansion of the chain of outpatient facilities 
in Moscow and acquisition of clinics in Izhevsk.

Adjusted OIBDA surged by 16.4% in 2020 to RUB 6.9 bln following 
revenue growth and due to participation in a JV with Capital Group 
for the construction of the Nebo residential complex at Michurinsky 
Prospekt. The property development project’s effect on OIBDA was 
RUB 1.6 bln in 2020 compared to RUB 1.1 bln a year earlier. 

Adjusted net income grew by 18.6% in 2020 to RUB 3.5 bln as a result 
of increased adjusted OIBDA. 

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI
MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

75

SISTEMA PJSFCANNUAL REPORT / 2020//sistema.com

STEPPE 
AGROHOLDING

92.8%

SISTEMA’S  
EFFECTIVE  
STAKE

Steppe AgroHolding  is one of Russia’s 
largest agricultural players possessing a 
diversified asset portfolio and operating 
over 565 thsd ha of land. 

1.3mln tonnes

collected in gross 
harvest across crop 
types3 

71.4thsd tonnes

of milk produced 
in 2020

no. 62

in Russia 

in terms of farmland  
area 

I

G
N
D
L
O
H
O
R
G
A
E
P
P
E
T
S

u
r
.
p
e
t
s
h
a
/
/

76

6,687

milk cows

1 

2 

3 

Further also AgroHolding.
BEFL
Steppe AgroHolding plus RZ Agro.

E
K
A
T
S
E
V
T
C
E
F
F
E

I

Andrey Neduzhko
CEO

Ali Uzdenov
Chairman of the Board 
of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
STEPPE
AGROHOLDING
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

77

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

Between 2015 and 2020, the company evolved 
into an industrial leader and the nation’s 6th largest 
owner of farmland, with land assets conveniently located 
in export-oriented geographies in the Russian south.

Steppe AgroHolding leads the market in operating 
efficiency and the quality of assets in crop and dairy 
farming. The company’s competitive edge on the grain 
trading market is a combined effect of company-
owned production, transhipment and logistical facilities, 
and an advantageous geographical location in direct 
proximity to major export channels.

Business model

Steppe AgroHolding is a vertically integrated business where crop 
farming as the core activity is complemented by logistical facilities 
and capabilities in grain, sugar and groceries trading. The company is 
also active in dairy farming and fruit growing. 

JSC STEPPE AGROHOLDING

100%
GRAIN TRADING 
& LOGISTICS

TOP10 

100%
FRUIT GROWING

no.3  in Russia

100% (Steppe assets) 
50% (RZ Agro)

CROP FARMING

no.6  in Russia

100%

DAIRY FARMING

no.6  in Russia

100%
SUGAR & GROCERY TRADING

no.1 in Russia

Industry overview for 2020

Grain trading

Crop farming

Russia’s gross harvest of grain and grain 
legumes in 2020 reached 133.0 mln tonnes, 
up 9.7% (11.8 mln tonnes) year-on-year, 
with cultivated land area up just 2.6% (from 
46.7 mln ha to 47.9 mln ha).

An important development of the second half 
of the 2020–2021 crop year is the introduction 
of export quotas for wheat, barley, 
and corn. Designed to drive down domestic 
grocery prices, the restrictions are in effect 
from 15 February to 30 June 2021.

2020 witnessed a surge in investor appetite 
for M&A targets in crop farming. Strategic 
investors also continued buying farmland 
to augment and consolidate their land 
holdings, which, alongside other factors, 
fueled a further growth in land prices. 

The agriculture segment proved more resilient 
to the COVID-19 related dislocations than 
many other industries.

GROSS HARVEST OF GRAIN AND GRAIN 
LEGUMES IN RUSSIA, mln tonnes1

+9.7%

‘20

‘19

‘18

‘17

‘16

‘15

‘14

‘13

‘12

133.0

121.2

113.3

135.5

120.7

104.7

105.2

92.4

70.9

Exports of grain in the 2019–2020 agricultural 
season reached 41.1 mln tonnes, down 
2.8% year-on-year. Russia remains world’s 
largest grain exporter, with national exports 
in the 2019–2020 crop year totalling 34.8 mln 
tonnes (Eurasian Economic Union included).

In the first half of the 2020–2021 crop year, 
Russia exported 33.4 mln tonnes of grain, 
including 28.3 mln of wheat, up 25% 
year-on-year.

Traditional export destinations for Russian 
grains are Turkey, Egypt, Iran, Bangladesh, 
Saudi Arabia, and other states in the Middle 
East and Southeast Asia.

Dairy farming 

Russia’s raw milk output in 2020 reached 
32,215 thsd tonnes, up 2.7% (or 855 thsd 
tonnes) year-on-year.

Raw milk output in commercial dairy farms 
in 2020 went up 5.3%, to 17.9 mln tonnes. 
Primarily driven by the arrival of new players, 
the increase is only partly due to efficiency 
enhancements, with the average yield per farm 
cow remaining fairly low. 55% of Russia’s raw 
milk is produced at commercial farms, and 45% 
at private households. 

Russia’s total output of marketable milk 
in 2020 is estimated at 23.5 mln tonnes, or 73% 
of all produced milk, which creates great 
potential for boosting the production of high-
quality milk as a raw material for the food 
industry.

6,872

6,492

6,091

5,871

GRAIN EXPORTS, mln tonnes

–2.6%

‘20

‘19

‘18

‘17

TOTAL MILK YIELD, thsd tonnes2

+3.6%

‘20

17,870

32,215

‘19

16,967

31,360

‘18

16,245

30,612

‘17

15,674

30,185

‘16

15,061

29,787

‘15

14,718

29,997

‘14

14,365

29,995

‘13

14,046

29,865

‘12

14,752

31,197

Agribusiness
Other

41.1

42.2

52.7

39.8

50,085

48,327

46,857

45,859

44,848

44,715

44,360

43,911

45,949

78

1 

Source: RosStat

1 

2 

Preliminary data
RosStat

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
STEPPE
AGROHOLDING
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

79

SISTEMA PJSFCANNUAL REPORT / 2020//sistema.com

MILK YIELD PER COW  
IN THE CORPORATE SECTOR1, kg per year

LACTATING COWS IN FARMS OF ALL 
CATEGORIES2, thsd

Business development in 2020

In 2020, Steppe increased its land holdings to 565 ha, becoming 
Russia’s leader in the rate of farmland area growth. The company grew 
business and solidified its market position in dairy farming, grain trading, 
and sugar & grocery trading through a slew of initiatives including 
organic growth, M&A, trading intensification, and high-efficiency 
trading strategies.

In 2020, Steppe sold its vegetable growing assets, zeroing in on crop 
and dairy farming as core lines of business.

Crop farming

In 2020, Steppe increased the area of owned farmland to 565 thsd ha (up 
from 416 thsd ha a year earlier), having formed a new production cluster 
in the north of the Rostov region and acquired more land in the Stavropol 
region.

Despite the unseasonably harsh agro-climatic conditions of 2020, 
the company leveraged innovations so as to avoid harvest losses.

The main areas of developmental focus in 2020 included efficiency 
enhancements, innovative technology to minimise adverse weather 
effects, latest technical solutions (such as drones), and AI-powered data 
projects.

Dairy farming

Dairy farming is Steppe’s second largest line of business that greatly 
contributes to both diversification and vertical integration.

As of the end of 2020, the company had 6,587 lactating cows, 
up 14% (or 837 head) year-on-year. The total milk yield in 2020 was 
up 25% year-on-year, to 71.4 thsd tonnes, with a per-cow milk yield 
of 11.3 thsd kg a year. 

The company further increased focus on productivity and technology 
advancements at dairy farms. This included the construction of a 
megafarm in the Krasnodar region, the future home of some 3 thsd cows 
scheduled for launch in the first half of 2021, and the upgrades of another 
megafarm in the Krasnodar region (with some 9 thsd cows) purchased 
in 2020. 

+5.9%

‘20

‘19

‘18

‘17

6,872

6,492

6,091

5,871

–0.6%

‘20

3,278

7,895

‘19

3,274

7,964

‘18

3,283

7,942

‘17

3,316

7,951

‘16

3,359

7,996

‘15

3,387

8,115

‘14

3,439

8,263

‘13

3,533

8,431

‘12

3,640

8,657

Agribusiness
Other

11,173

11,238

11,225

11,267

11,355

11,502

11,702

11,964

12,297

Fruit growing

Russia’s gross harvest of pomaceous fruit in 2020 is up 7.4%, to 2.3 mln 
tonnes, mostly due to the planting of new intensive orchards and first 
apple harvests being collected at orchards planted a few years 
earlier. The area under perennial pomaceous fruit crops is up 2,100 ha, 
to 231,800 ha.

Although an increase in apple production 
should ideally be accompanied by a 
proportional growth in warehousing 
capacities, producers of industrial refrigerators 
currently fail to keep up with the rates of new 
orchard planting. Besides, the Russian apple 
market remains heavily dependent on imports.

GROSS POMACEOUS FRUIT HARVEST, thsd tonnes

IMPORT OF APPLES IN RUSSIA, thsd tonnes

+7.5%

–7.9%

2,342

2,179

1,997

1,521

1,726

1,495

1,597

1,527

1,388

‘20

‘19

‘18

‘17

‘16

‘15

‘14

‘13

‘12

641

696

845

710

678

892

1 050

1 352

1 278

‘20

‘19

‘18

‘17

‘16

‘15

‘14

‘13

‘12

1 

2 

Source: UISIS. 
Source: RosStat.

80

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
STEPPE
AGROHOLDING
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

81

SISTEMA PJSFCANNUAL REPORT / 2020 
//sistema.com

Sugar & grocery trading

STEPPE’S SALES OF SUGAR AND  
GROCERIES, thsd tonnes

Sugar & grocery trading allows Steppe to unlock considerable synergies 
with the crop farming business while also ramping up the output of pre-
packaged branded produce.

+7.5%

‘20

‘19

‘18

330

307

176

In 2020, sales in the segment totalled 330 thsd tonnes, up 7% (or 23 thsd 
tonnes) year-on-year. The aptly chosen “time arbitrage” strategy 
delivered a significant growth across financial performance parameters.

Grain trading & logistics 

STEPPE AGROHOLDING’S GRAIN EXPORTS, 
thsd tonnes

Steppe AgroHolding is among Russia’s top 10 grain exporters. 
The company’s total exports in the 2019–2020 crop year exceeded 
1.1 mln tonnes, and total sales in calendar year 2020 reached 1.2 tonnes.

+0.2%

‘20

‘19

‘18

‘17

The company’s main focus within the segment has been on enhancing 
operations and rolling out a high-efficiency trading strategy. Strong 
performance in the international trading segment combined with a 
GAFTA accreditation as a first-rate grain trader and partnerships 
with leading global traders pave the way for the evolution into a global 
grain trader with extended presence in the international markets.

1,200

1,198

1,115

269

Development strategy 

Financial and operational performance in 2020

Steppe’s development strategy involves a 
continued growth of land holdings, a further 
enhancement of land asset efficiency, 
the launch and development of new dairy 
farms to boost milk output, growth in sales 
in the grain trading segment with a view 
to evolving into a full-fledged international 
trader, and strengthening the market position 
in the sugar & grocery trading segment 
through enhanced sales (of both branded 
and unbranded produce). 

FINANCIAL RESULTS, RUB mln

2020

2019 CHANGE, %

Revenue

OIBDA

Operating income

Net profit (loss) attributable 
to Sistema

OIBDA including AGK Yuzhny1

32,824

28,487

9,321

7,368

3,909

9,697

4,190

2,694

-584

4,103

15.2

122.5

173.5

n/a

136.3

1 

Management accounts.

1 

RZ Agro included

82

32.8 

RUB bln 
Steppe AgroHolding' 
revenue in 2020  
+15,2% 2019/2020

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

In 2020, revenue went up 15.2%, to RUB 32.8 bln, primarily driven 
by crop farming and grain trading. The growth is a combined 
product of an efficient selling strategy and rising grain prices, along 
with performance enhancements in dairy farming (which in turn stem 
from an increase in the number of lactating cows and a growth in per-
cow yield) and growing revenue from sugar & grocery trading.

The 2020 OIBDA was up 122.5% year-on-year, primarily on the back 
of operational enhancements at new land assets, a high-efficiency 
trading strategy, and a growth in selling prices, along with stepped-up 
performance in the international trading segment and a supply chains 
optimisation.

In 2020, Steppe’s Capex totalled RUB 2.5 bln, mostly applied towards 
new machinery and vehicles, logistics infrastructure, the construction 
and refurbishment of dairy farms, and the acquisition of land plots 
for expansion purposes.

Operational performance in 2020

PRODUCTION PERFORMANCE, thsd tonnes

PARAMETER

Milk production

Grain trading sales

Sugar & grocery trading sales

2020

71.4

1,200.0

330.0

STEPPE AGROHOLDING’S GROSS HARVEST, thsd tonnes1

CROP

Wheat

Barley

Sunflower

Peas

Corn

Beetroot

Other

TOTAL

2020

647.8

56.8

68.7

59.1

22.0

206.8

192.0

1,253.4

2019

56.9

1,198.0

306.7

2019

707.7

34.1

57.5

24.5

46.9

368.5

80.9

1,320.0

CHANGE, %

25.5 

0.2 

7.6

CHANGE, %

-8.5

66.5

19.6

140.9

-53.0

-43.9

137.5

-5.1

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
STEPPE
AGROHOLDING
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

83

SISTEMA PJSFCANNUAL REPORT / 2020 
//sistema.com

BINNOPHARM 
GROUP
79%1

Binnopharm Group is a pharmaceutical 
company that includes 5 production sites. 
The company is engaged in development 
and production of drugs, sales 
of products and active promotion of drugs 
in the markets of Russia and the CIS.

SISTEMA’S  
EFFECTIVE  
STAKE

>450market authorisations 

for drugs

 >35drugs registered 

in 2020

P
U
O
R
G
M
R
A
H
P
O
N
N
B

I

u
r
.

m
r
a
h
p
o
n
n
b
/
/

i

84

~25 %

of products made 
from own ingredients

5production 

sites

1 

Effective stake in Binnopharm Group, together with VTB.

E
K
A
T
S
E
V
T
C
E
F
F
E

I

Rustem Muratov
CEO

Dmitry Zubov
Chairman of the Board 
of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
BINNOPHARM
GROUP
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

85

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
//sistema.com

Binnopharm Group’s business model

Industry overview for 2020

MARKET IN MONETARY TERMS AND IN UNIT TERMS

RESEARCH AND  
DEVELOPMENT

Binnopharm Group has a modern research and development (R&D) 
division, which includes five centres of competence: a centre 
for the development of bio products, centres for the development 
of solid, soft and liquid dosage forms, and a centre 
for the development of active pharmaceutical ingredients. 

The aggregate area of the centres exceeds 1,500 sq m. They 
employ more than 90 highly qualified specialists with previous 
experience at large pharmaceutical, R&D and test labs. 
The Group’s R&D is able to provide more than 40 new drugs 
in more than 45 dosage forms annually for the company’s portfolio.

MANUFACTURING

Binnopharm Group consists of five production sites, which employ 
more than 4,300 people.

The Group’s production facilities can manufacture most 
of the existing dosage forms with a total output of more than 450 
mln units of drugs per year. 

One of the Group’s key advantages is in-house production 
of ingredients with a capacity of more than 200 t per year. 

Binnopharm Group’s plant in Zelenograd was the first site to start 
producing the Sputnik V COVID-19 vaccine. 

PROMOTION

Binnopharm Group’s key advantage is the combination 
of a diversified portfolio of drugs and an effective promotion 
system through media tools, contracts with pharmacy chains 
and pharmaceutical representatives.

PRODUCT
PORTFOLIO

The Group’s diversified portfolio comprises more than 
450 marketing authorisations for drugs in the major medical areas: 
gastroenterology, cardiovascular diseases, respiratory diseases, 
infectious diseases, neurology, musculoskeletal disorders 
and dermatology. More than 100 drugs from Binnopharm Group’s 
portfolio are included in the list of vital and essential drugs. 

The Russian drug market grew 13.8% year-on-
year in monetary terms in 2020. Relatively high 
growth was in the public segment: healthcare 
facilities (42.2%) and subsidised drug coverage 
(15.6%). The commercial segment grew 7.3% 
in 2020. 

The COVID-19 pandemic had a significant 
impact on the growth of sales in monetary 
terms: consumers started panic-buying 
drugs, expecting an increase in prices amid 
the rouble’s depreciation and a shortage 
of necessary drugs due to lockdown measures. 
On the other hand, rising drug prices, 
deteriorating financial situation and declining 
purchasing power of the population had a 
negative impact on the volume of sales in unit 
terms (-0.6% year-on-year). 

The pharmaceutical market is expected 
to grow 10.0% in 2021,1 mainly due 
to inflationary growth in the commercial 
segment and additional funding for cost-
intensive diseases in the public segment. 

DEVELOPMENT OF THE RUSSIAN 
PHARMACEUTICAL MARKET, RUB bln

+10.0%

‘21

690

1,032

‘20

595

970

‘19

471

905

‘18

366

831

Public segment
Commercial segment

1,722

1,565

1,376

1,197

Source: AlPharm, audit of retail and state pharmaceutical 
market, 2019–2020

RUB BLN

Public segment

Commercial segment

Total

MLN UNITS

Public segment

Commercial segment

Total

2020

595

970

1,565

2020

615

5,152

5,767

2019

CHANGE, %

471

905

1,376

26

7

14

2019

CHANGE, %

650

5,153

5,803

-5

0

-1

Impact of COVID-19 on the industry 
and the company’s business:

In 2020, due to the changing macroeconomic situation and the rouble’s 
devaluation, there was an increase in the cost of drugs with a high 
share of imported components. Binnopharm Group’s work with its key 
suppliers of raw materials and optimisation of promotion and marketing 
costs made it possible to compensate for the growing prime cost caused 
by the exchange rate differences. 

> 4.3 

thsd 
Binnopharm 
Group's employees

There was also a trend towards decreasing sales of life-improving 
drugs and growing demand for essential drugs in the reporting period. 
To meet changing demand, Binnopharm Group regularly adjusted 
its sales forecasts and production plans during 2020. The Group 
launched the production of Hydroxychloroquine, significantly 
increased the output of Levofloxacin and started the manufacturing 
of the Sputnik V vaccine.

The structure of public sector procurement also changed: demand 
for drugs used in routine treatment decrease in favour of drugs 
for COVID-19 patients.

From 1 July 2020, mandatory labelling was introduced for all medicinal 
products manufactured after 1 July 2020. This led to a disruption 
in the supply chain, as most of the market players were not ready 
for the practical implementation of the project, which led to a 
shortage of medicines in pharmacies, especially outside Moscow 
and St. Petersburg. 

86

1 

 Source: AlPharm.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
BINNOPHARM
GROUP
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

87

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

Development of the Group’s business in 2020

Output 

In August 2019, Sistema, together with VTB Group, acquired a 46.5% 
equity stake in OJSC Sintez. In May 2020, Sistema and VTB Group 
increased their stake in OJSC Sintez to 56.2%.

In February 2021, Sistema and VTB Group contributed their 56.2% 
stake in OJSC Sintez to the equity of Binnopharm Group to create a 
pharmaceutical holding company. At the same time, Sistema, VTB 
Group and a consortium of investors consisting of the Russia-China 
Investment Fund and major Middle East funds contributed an 85.6% 
stake in JSC Alium to the equity of Binnopharm Group. As a result, 
the effective stake of Sistema together with VTB Group in Binnopharm 
Group is 79%. 

In March 2021 Group acquired a 32.4% stake 
in Sintez from JSC National Immunobiological 
Company, controlled by State Corporation 
Rostec.

As a result of the operational integration 
of OJSC Sintez (includes CJSC Biocom) and JSC 
Alium (includes JSC Binnopharm), Binnopharm 
Group has become a major pharmaceutical 
player, ranking 5th in terms of sales 
in monetary terms among Russian companies 
in the commercial segment in 2020.

The total output in units increased in line with the annual plan by 3.8%, 
but there was reallocation towards drugs aimed at combating 
COVID-19, namely injection and infusion solutions.

PRODUCTION STRUCTURE BY DOSAGE FORM, thsd units

DOSAGE FORM

2020

2019

CHANGE, %

Injection and infusion solutions

Tablets and capsules

Other

Total

206,248

113,253

70,743

390,244

166,447

116,275

93,236

375,958

24

-3

-24

4

TOP DRUGS IN 2020

DRUG NAME

Leflobact/Leflox
Ceftriaxone
Maxilac
Hydroxychloroquine1
Cefazolin
Ibuprofen
Neobutine
Rinorus

DESCRIPTION

Antibiotic
Antibiotic
Probiotics
Antimalarial drug
Antibiotic
Anti-inflammatory drug
Antispasmodic
Vasoconstrictor

Financial and operational performance in 2020

The Group’s revenue increased by 30.1% in 2020, while the market grew 
by 13.8% over the same period. 

Thanks to the control of purchase prices, including prices for imported 
substances, and administrative costs, as well as optimisation 
of sales plans in connection with changed consumer demand amid 
the pandemic, the Group’s OIBDA grew by 38.6% year-on-year 
. 

FINANCIAL RESULTS2,3, RUB mln

INDICATOR

2020

2019

CHANGE, %

Revenue

OIBDA

Operating income

Net income

21,372

16,432

5,456

4,357

1,803

3,937

2,703

1,421

30.1

38.6

61.2

28.8

88

GROWTH VS 2019

Key focus areas and business goals for 2021–2022

The goal of Binnopharm Group is to become one of the leaders 
in the Russian pharmaceutical market and continue to expand its 
presence in foreign markets:

SALES 
DEVELOPMENT 

ENHANCEMENT 
OF OPERATIONAL 
EFFICIENCY

IMPROVEMENT 
OF THE COMPANY’S 
INVESTMENT APPEAL

 › Reaching revenue 

 › Optimising business 

 › Work with the main dosage forms 

and EBITDA 
targets

 › Entering new sales 

markets

processes

and sales channels

 ›

Increasing 
the efficiency 
of structural units

 › Growing labour 
productivity

 › Revenue growth with high margins 

 › Creation of a business with 
an investor appeal and high 
shareholder value

1074.0%
68.6%
10.6%
n/a
17.3%
33.0%
10.5%
11.2%

21.4 

RUB bln 
Binnopharm Group's 
revenue in 2020 
+30,1% 2019/2020

1 

2 

3 

Manufacturing of this drug started in 2020.
Financial results of Binnopharm Group are presented 
to reflect the combination of the financial results of JSC 
Alium and JSC Sintez based on management accounts.
Financial results of Binnopharm Group are not 
consolidated in the financial statement of Sistema PJSFC. 
The data shows 100% net profit

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
BINNOPHARM
GROUP
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

89

SISTEMA PJSFCANNUAL REPORT / 2020 
//sistema.com

BASHKIR 
POWER GRID 
COMPANY
91%

Bashkir Power Grid Company (BPGC) 
is a major regional power grid company 
and a leader on the Bashkortostan power 
transmission market. 

SISTEMA’S  
EFFECTIVE  
STAKE

C
G
P
B
C
S
J

u
r
.
s
e
h
s
a
b
/
/

90

13.7

thsd pcs  
New connections

86.8

thsd km
Length of grids

78% 1

Share on power 
transmission market 
in the Republic 
of Bashkortostan 

7.9

thsd  
Employees

1 

 In terms of revenue.

E
K
A
T
S
E
V
T
C
E
F
F
E

I

S. Gurin
CEO

D. Sharovatov
Chairman of the Board 
of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC
JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

91

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

BUSINESS MODEL

TRANSMISSION GRIDS
BGC
Limited Liability Company Bashkir Grid 
Company provides for electric power 
transmission between the central part of 
Russia and the Urals

LLC BPGC 
ENGINEERING
Limited Liability Company 
BPGC Engineering carries 
out design, construction and 
overhaul of power facilities

ELECTRICITY 
TRANSMISSION 
AND DISTRIBUTION

DISTRIBUTION GRIDS
BASHXIRENERGO
Limited Liability Company 
Bashkirenegro ensures distribution of 
electric power to individual costumers 
in the Republic of Bashkortostan. 

92

1.06

trn kWh
electricity 
generation in 
Russia in 2020

1.05

trn kWh
electricity 
consumption  
in Russia in 2020

Industry overview for 2020 

In 2020, electricity generation in Russia dropped 3% year-on-year, 
to 1.064 trn kWh, with consumption down 2.3%, to 1.05 trn kWh.1 
The downward trend in large part resulted from lockdown measures 
amid the pandemic of COVID-19 as well as the OPEC+ agreement 
to reduce oil production. 

Regulatory measures as regards electricity pricing in 2020 are strongly 
indicative of the government’s commitment to containing tariff 
growth. Regulatory decisions passed in 2020 are consistent with this 
course, especially when it comes to retail rates for households. 
The average “common pot” tariff for electric power transmission went 
up 3.2% year-on-year.

Specifically in Bashkortostan, the average “common pot” tariff 
in 2020 was RUB 1.15 per kWh, with zero average indexation of one-part 
rates from July of 2020.

The user segment where electricity consumption in Bashkortostan is 
highest is industrial companies that usually either produce or transport 
hydrocarbons. The OPEC+ agreement of 2020 led to a significant 
reduction in oil supply figures, with Bashkortostan no exception 
to the trend. This caused a decline in demand for electric power 
from the republic’s major oil companies versus 2019 numbers. 

The pandemic caused a reduction in electric power consumption, 
including a 0.6% decrease in electricity purchased by LLC Energy Retail 
Company of Bashkortostan, the region’s largest consumer of energy. 
The same trend was observed for many industrial, retail, service, 
and public catering businesses, as well as various SME operations, 
with the overall productive supply down 5.4%.

Based on data from main consumers in the oil industry, “common-pot” 
energy consumption in 2021 will shrink by another 3.5%, primarily due 
to OPEC+ oil production cuts.

Business development in 2020

BPGC leads the Russian electricity-grids market by operating efficiency, 
maintaining high quality and reliability of services despite lower average 
prices and unit operating costs than those of peers. 

Bashkortostan’s largest grid company, BPGC is also the biggest investor 
in local market infrastructure. In 2020, the company’s infrastructure 
investment totalled RUB 3.63 bln (net of VAT), including RUB 1.64 bln 
applied toward new connections.

The overall supply of electricity to consumers and territorial grid 
operators (TGOs) in 2020 went down 7.9%, primarily driven 
by the OPEC+ production cuts. That said, electricity consumption 
in the retail (household) segment reached 2,995.5 mln kWh, up 4.6% 
year-on-year, due to lockdown measures and widespread remote 
working.

1 

Source: Russian Ministry of Energy.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC
JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

93

HPPLLC BGC  (Inter RAO Group)LLC BGC  (Inter RAO Group)TTPRENEWABLESELECTRICITY GENERATION INDUSTRY OFFICES HOUSINGCONSUMPTIONLLC BPSCSUPPLYNATUR GASCOALFUEL OILFUEL  SUPPLYSISTEMA PJSFCANNUAL REPORT / 2020 
 
As Bashkortostan exceeded its designated cross-subsidisation volume 
ceiling in 2020, the federal government decided to impose a freeze 
on certain categories of local transmission rates. This resulted in zero (0%) 
annual indexation of the grid maintenance component of two-part rates 
and of one-part rates for all voltages, while the power loss component 
of two-part rates was adjusted by 5.6%, effective July of 2020. 

The company recorded 13,727 connections to power grids in 2020, 
down 16.7% year-on-year, primarily due to the overall economic 
slowdown that happened that year.

2020 marked the completion of the company’s comprehensive project 
to upgrade the distribution grid infrastructure of Bashkortostan’s capital 
Ufa with the new Smart Grid technology, an initiative first launched 
in 2014. The project cost the company a total of RUB 5.07 bln, of which 
RUB 901.18 mln was invested specifically in 2020. The project translated 
into a stronger quality of Ufa’s grid infrastructure, an enhanced reliability 
of power supply, and improved energy efficiency. The extensive project 
involved reconstructions and automations of distribution and transformer 
substations, an optimisation of the entire grid structure, and installations 
of smart meters for better measurement accuracy. Specifically in 2020, 
the company refurbished 108 distribution and transformer substations 
and laid 27.5 km of cables. All in all, the project encompassed 
513 substations, 96.5 km of cables, and 75 thsd smart meters. 

Two other major projects pursued in 2020 were the construction 
of the 110 kV Uzyan-Baynazarovo overhead power transmission 
line and the 50 MVA Romanovka substation, to be commissioned 
in 2022 and 2021, respectively. The total investment in the two projects 
is budgeted at RUB 708 mln, of which RUB 156.7 mln was used in 2020.

BPGC spent 2020 working on the enhancement of operating efficiency, 
which involved:
 › a launch of upgrades to a 1C-powered software system for better 

metering and billing;

 › automation of business processes employing IT and ERP systems;
 › automation of the planning and control of capital expenditures 

relating to user hook-ups

In 2020, BPGC installed 22 thsd smart meters, with the total number 
of smart meters commissioned since the start of the programme 
(as of the end of 2020) reaching 307.7 thsd. This means a 39% 
overperformance on top of the targets determined as per 
the governmental programme Energy Efficiency and Development. 
Another 29.7 thsd meters are scheduled for installation in 2021.

In 2020, BPGC was ranked #6 among Russian grid companies providing 
best quality of power grid connection services. The ranking involves 
60 major regional grid companies across Russia. 

//sistema.com

100 %

Implementation of 
Smart Grid technology 
in Ufa

39 %

Share of smart meters 
with automated data 
collection

307.7 

thsd pcs  
Smart meters with 
automated data 
collection

LOSSES IN GRIDS, %

+0.01%

‘20

7.69

‘19

7.63

Distribution grids
Transmission grids

1.26

8.95

1.31

8.94

94

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC
JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

95

SISTEMA PJSFCANNUAL REPORT / 2020//sistema.com

Operations & investment development 
strategy on a 2–3 years’ horizon

BPGC’s mid-term strategic plans address operating efficiency and aim to hit 
the following targets:

IMPROVED  
OPERATING 
EFFICIENCY

 ›

Installation of smart 
electricity meters

 › Reduction of technical 
losses through newer 
and more efficient 
technology

DIGITALISATION

UPSCALING  
THE BUSINESS

 › Extensive programme 

 › Consolidation of grid assets 

to upgrade grid 
infrastructure through 
advanced digital solutions

 › Production of power grid 

equipment for digitalisation 
projects

 › Comprehensive 

digitalisation in technical 
and managerial processes

in Bashkortostan, including ones 
managed by territorial grid operators

 › Signing up as manager for infrastructure 

projects to monetise managerial 
expertise and evolve into a centralised 
operator of heating, water supply, 
and water disposal assets

 › Development of non-regulated 

business lines, in large part relying 
on the expertise gained in grid assets: 
IT services, power facility designing, 
outdoor lighting, etc.

Financial and operational performance in 2020

 FINANCIAL RESULTS, RUB mln

Revenue

OIBDA

Operating income

Net income attributable to Sistema

2020

19,733

4,381

1,574

1,174

2019

20,931

6,205

3,537

2,698

CHANGE, %

-5.7

-29.4

-55.5

-56.5

96

Revenue is down 5.7% year-on-year, to RUB 19.7 bln, primarily driven 
by slumping energy consumption by Bashkortostan’s oil producers due 
to the OPEC+ deal as well as pandemic effects

OIBDA is down 29.4% year-on-year, to RUB 4.4 bln. Apart 
from shrinking revenue, the decrease in OIBDA results from a growth 
in operating costs through one-off dispute settlement transactions. 

Net income in 2020 is RUB 1.2 bln, down 56.5% year-on-year, a direct 
result of the OIBDA reduction.

Capital expenditures declined by 4.9% year-on-year and stood 
at RUB 3.4 bln. The cost reduction is due to optimisation move aimed 
at the enhancement of financial performance metrics.

19.7RUB bln

revenue in 2020

POWER LOSSES 

INDICATOR

UOM

Power losses %

Power losses

mln kWh

BASHKIR-
ENERGO

7.63

1,576

2020

BGC 

1.31

308

Power in

mln kWh

20,662 23,441

22,453 27,094

Power out

mln kWh

19,086 23,133

20,726 26,754

CHANGE YEAR-ON-YEAR 
2020/2019 (p.p.,%)

2019

BASHKIR-
ENERGO

7.69

1,726

BGC 

1.26

340

BASHKIR-
ENERGO

BGC 

-0.06%

0.05%

91.31

92.02

92.09

90.59

86.52

86.47

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC
JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

97

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

BUSINESS 
NEDVIZHIMOST

100%

SISTEMA’S  
EFFECTIVE  
STAKE

Business Nedvizhimost is one of the key 
players in Moscow’s commercial real 
estate market, with a portfolio of more than 
80 properties. The Group also operates 
in the market of low-rise and suburban 
residential properties in and around 
Moscow, owns a significant number of land 
plots and provides additional services.

305.1

thsd sq m 
Total area of leased out 
properties at the end 
of 2020

2.147

thsd sq m 
Area of land plots 
at the end of 2020

E
K
A
T
S
E
V
T
C
E
F
F
E

I

I

I

T
S
O
M
H
Z
V
D
E
N
S
S
E
N
I
S
U
B

u
r
.
n
b
-
a
m
e
t
s
s
/
/

i

98

Artemy Marinin
CEO

Sergey Egorov
Chairman of the Board 
of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
BUSINESS
NEDVIZHIMOST
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

99

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

Main focus areas:

Industry overview for 2020 

ASSET 
MANAGEMENT

Asset management to increase 
capitalisation and liquidity of assets 
and to optimise the entire portfolio 
of owned and managed commercial 
real estate.

PROPERTY 
MANAGEMENT

Management of the Group’s real 
estate to improve the efficiency 
of its use and maximise net operating 
income.

FACILITY 
MANAGEMENT

Operation and maintenance 
of commercial and residential real 
estate to ensure good condition 
and avoid accidents.

FLEXIBLE SPACE CHAIN 
TERRITORY 

Ready-made serviced offices that 
meet today’s business requirements: 
the ability to quickly accommodate 
employees without capital 
expenditures for repairs and furniture, 
flexible terms of rent and a full range 
of services.

UNIQUE POOL 
OF PROPERTIES MANAGED 
BY BUSINESS NEDVIZHIMOST

Mansions in central Moscow, 
office and commercial space, 
a gym, buildings located in almost 
every district of the city, industrial 
warehouse facilities, luxury villas 
and land plots. 

In 2020, 224,400 sq m of office space were commissioned in Moscow, 
which is 42.2% less than in 2019 (388,100 sq m) but almost 70% more 
than in 2018 (132,700 sq m). During 2020, the commissioning of more 
than 300,000 sq m was postponed to 2021 due to a slowdown 
in business activity amid the coronavirus pandemic.

The volume of office space leased and acquired by end users 
in 2020 decreased by 30% year-on-yearto 1.2 mln sq m, which is 
comparable to the drop in 2014. Despite the COVID-19 restrictions 
and the unstable epidemiological situation in Moscow until the end 
of the year, the volume of new transactions in the fourth quarter 
increased to the level of the first quarter: about 350,000 sq m of leased 
and acquired office space.

The volume of new transactions decreased in 2020 in both class A 
and class B, but the drop was more dramatic in class B (-36%) than 
in class A (-15%). As a result, the share of class A in the structure of new 
transactions increased from 26% in 2019 to 32% in 2020. 

Due to the size of Moscow’s office property market, commercial terms 
may differ significantly depending on the submarket and the class of a 
particular property. The weighted average asking rental rate in class 
A Prime at the end of 2020 was RUB 46,500 / sq m a year, up 11% YoY 
and 8% since the beginning of the pandemic. 

The weighted average asking rental rates for class A premises 
(excluding class A Prime) in Moscow grew both within the Third Ring 
Road (TRR) (RUB 37,600 per sq m a year, up 7% since the beginning 
of the pandemic) and outside it (RUB 20,900 per sq m a year, up 
14% since the beginning of the pandemic). The weighted average 
asking rental rates for class B premises slightly decreased both within 
the TRR (RUB 20,000 per sq m a year, down 4% since the beginning 
of the pandemic) and outside it (RUB 12,400 per sq m a year, down 2% 
since the beginning of the pandemic).

VACANCY RATE AT THE END 
OF 2020, %

TOTAL SUPPLY,  
mln sq m

Class A

Class B+

Class B-

Total

12,6

9

16,7

11,9

5.103
27%

4.536
24%

9.45
49%

A
B+
B-

Source: CBRE, Colliers

100

During the period of lockdown from March 
to June 2020, Business Nedvizhimost provided 
lease payment deferrals and temporary 
lease discounts. Individually negotiated 
discounts were temporary and were provided 
to tenants in the affected industries – sports, 
tourism, catering, entertainment and small 
businesses in the service sector – until the end 
of the temporary suspension of operations. 
As of the end of 2020, such discounts were 
cancelled.

In August 2020, Federal Law No 269-FZ 
entered into force, introducing substantial 
changes to Federal Law No 237-FZ “On State 
Cadastral Valuation”, including the procedure 
for challenging the cadastral value of real 
estate.

The law introduces compulsory pre-trial 
appeal to a state budgetary institution (“SBU”) 
authorised to determine cadastral value in a 
given region of Russia, and those who disagree 
with its ruling can no longer ask the court 
to establish the cadastral value at the market 
level without challenging the ruling to dismiss a 
motion. The applicant will be required to prove 
that the SBU’s ruling was unjustified and only 
then ask the court to establish the cadastral 
value at the market level or oblige the SBU 
to uphold the motion.

It is expected that more than 300,000 sq 
m of office space will be commissioned 
in 2021. Rental rates are expected to remain 
broadly the same, while the sublease 
market is expected to grow.1 Operators 
of flexible spaces will be more focused 
on small and medium-sized businesses.1 
Large companies will be offered built-to-suit2 
serviced office spaces.

Business development in 2020Business highlights in 2020 
in the key segments

At the end of 2019, Business Nedvizhimost 
launched Territory, an umbrella brand for a 
chain of flexible coworking spaces. Territory 
will be the only chain of coworking spaces 
with properties located not only in central 
Moscow, but also in densely populated 
residential neighbourhoods, which allows 
companies to choose the best location.

The first coworking space of the Territory chain 
was opened in November 2020 and includes 
over 200 workspaces, a conference hall, 
and eight meeting rooms.

At the end of 2020, the Group comprised 
over 16 legal entities with a broad 
pool of properties: land plots, offices, 
warehouses, mansions, office and retail 
premises, a chain of class B- and C office 
buildings, industrial warehouse facilities, 
and villa communities mainly within 
Moscow. The Group has properties not only 
in Moscow and the Moscow region, but also 
in St. Petersburg and Samara.

In July 2020, Expert RA rating agency 
assigned a credit rating of “ruA-” to Business 
Nedvizhimost. The outlook is stable.

In August 2020, Business Nedvizhimost 
placed a debut bond issue worth RUB 4 bln 
with duration of 4 years and a coupon rate 
of  7.9%.

1 

2 

Source: Knight Frank.
The built-to-suit format means that the work is carried out in accordance with the needs of the tenant under a contract, who 
signs with the owner of the property a lease agreement or an SPA for the building that suits its needs.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
BUSINESS
NEDVIZHIMOST
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

101

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

4RUB bln

Volume of public 
bond offering in 
August 2020

149pcs

Villas in and around 
Moscow at the 
end of 2020

85 %

of leased properties 
are commercial

ruA–

Credit rating  
(Expert RA)

102

In 2021, it is planned to open 19 flexible office spaces within 
the framework of the Territory project on the basis of telephone 
exchange buildings acquired from MGTS, with a total portfolio of about 
8,000 workspaces. 

Key objectives for 2021

 › Renovation of telephone exchange buildings to create high-quality 

В/В- rental properties

Financial and operational performance in 2020

FINANCIAL RESULTS, RUB mln

INDICATOR

Revenue

Adj. OIBDA

Operating profit

2020

6,296

2,423

1,904

1,378

2019

CHANGE, %

7,106

4,495

4,015

3,333

-11.4

-46.1

-52.6

-58.7

 › Restructuring of the loan portfolio (replacing the secured line of credit 

Adj. Net income attributable to Sistema

with debt securities)

 › Development of the Territory brand
 › Development of the Olympic Star gym

Strategic goals

Business Nedvizhimost Group’s development strategy adopted 
in 2020 includes two focus areas:
 › Become a key player in the market of flexible spaces using 

the telephone exchange buildings. The chain of flexible spaces will 
include not only offices but also spaces for sporting and other events.
 › Remodel a number of assets in the real estate portfolio into business 
centres in order to upgrade their class and significantly increase 
rental rates.

STRUCTURE OF REAL ESTATE FOR RENT BY CATEGORIES, %

‘20

85%

‘19

86% 

15%

14%

Commercial properties
Countryside properties

Source: CBRE, Colliers

The 11.4% decline in revenue in 2020 was due to the completion 
of the programme of sales of commercial real estate in 2019. 

Adjusted OIBDA decreased by 46.1% YoY in the reporting period mainly 
due to the changed revenue structure with a bigger share of rental 
revenue, which has lower OIBDA margin. The sale of a non-core asset 
in the second quarter of 2019 also had an impact on OIBDA. 

The Group’s net profit was affected by decreasing OIBDA and growing 
loan portfolio.

Operational performance 

ASSET BREAKDOWN BY REGION, thsd sq m

INDICATOR 1

Area of commercial real estate in Moscow, thsd sq m

Area of commercial real estate in St. Petersburg, 
thsd sq m

Land area (in Serebryany Bor)

Land area (in the Moscow region)

Land area (in Samara)

Land area (in St. Petersburg)

Villas for rent (Serebryany Bor, Barvikha 
and Trudovaya communities), thsd sq m

2020

392.8

26.0

179.8

728.9

1,193.60

44.3

43.9

2019

CHANGE, %

430.8

26.0

191.7

803

-

44.3

48

-8.8

-

-6.2

-9.2

-

-

-8.5

LEASED OUT AREA2, thsd sq m

–9.2%

‘20

259.4

‘19

289.4

Commercial properties
Countryside properties

45.7

305.1

46.5

335.9

1 

2 

The table shows gross building area of   the facilities (GBA), in accordance with legal documents.
Without common area factor

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
BUSINESS
NEDVIZHIMOST
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

103

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

COSMOS 
HOTEL GROUP

100%

SISTEMA’S  
EFFECTIVE  
STAKE

Cosmos Hotel Group is one of Russia’s 
leading hotel management companies 
providing a full range of hotel development 
services from project consulting 
and preparing hotels for opening to cost 
cutting and increasing asset capitalisation.

850thsd

Visitors at hotels 
managed by Cosmos 
Hotel Group in 2020

18Hotels

under management

4.162

Rooms 
under management

3.639

RUB
ADR1 of hotels 
managed by Cosmos 
Hotel Group

1 

Average Daily Rate 

E
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F
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E

I

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104

Alexander Shvein
CEO

Leonid Monosov
Chairman of the Board 
of Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
COSMOS 
HOTEL GROUP
HOTEL GROUP

OTHER ASSETS

FUNDS

105

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

36.6%

Average occupancy 
rate at the hotels of 
Cosmos Hotel Group  

77 %

of Cosmos Hotel 
Group's revenue is 
generated in Russia

Business model

The business model of Cosmos Hotel Group envisages provision of a 
broad range of hospitality services. 

Cosmos Hotel Group specialises in professional hotel management, 
including implementation of service standards, introduction of quality 
assurance systems, recruitment, training and regular assessment 
of personnel, performing administrative and business operations, 
providing security services, setting up systems for active sales, income 
management and centralised procurement, as well as providing other 
highly skilled services in the hospitality segment.

Cosmos Hotel Group also offers a full range of value creation 
and management services for hotel assets, from project consulting 
and preparation of hotels for opening to cost-cutting and capitalisation 
enhancement. 

HOTELS

RETAIL

WEAR

KID'S WEAR

ECO MARKET

RENTING

SERVICES

TECHNOLOGIES

E-COMMERCE

TRAVEL

LAB

Industry overview for 20201

The hotel sector declined sharply 
in 2020 amid a steep fall in occupancy 
rates due to the lockdown measures 
and travel restrictions caused by the spread 
of COVID-19 pandemic.

All business segments without any 
exception were hit hard by the coronavirus 
crisis: average RevPAR2 did not exceed 
40% of the 2019 levels. Moscow 
and St. Petersburg were among the hardest 
hit markets, since they are more dependent 
on international tourism. 

At the same time, the closure of borders and government support 
measures stimulated development of domestic recreational tourism 
in Russia. As a result, hotels in the midscale segment switched their focus 
to domestic customers amid a considerable fall in prices (by about 30%). 

The 2020 crisis was characterised by contraction of booking windows3 
(to less than one week), making it necessary to quickly respond 
and adapt to the fast-changing environment. 

The average daily room rate of hotels in Moscow dropped by 10% 
in 2020 compared to 2019, stabilising at about RUB 6,600. The occupancy 
rate of Moscow hotels in 2020 was 37% compared to 77% a year 
earlier. As a result, the average weighted RevPAR fell by a record 63% 
to RUB 2,075. RevPar hit an all-time low during the period of the most 
severe lockdown measures in April and May 2020, and starting 
from Q3 2020 the occupancy rates began to recover. 

Moreover, the share of direct bookings 
through “live” channels (Instagram, etc) 
is projected to increase, as such channels 
offer daily information updates and direct 
communication with hotel management.

In 2021, a few more hotels in the upper price 
segment are expected to open in Moscow: 
Crowne Plaza Moscow – Park Huaming, 
Marriott Imperial Plaza, Vertical Boutique 
BW Signature Collection, with a total number 
of rooms standing at approximately 700. 
Hilton Garden Inn Paveletskaya with 245 rooms 
will be launched in the midscale segment, 
and Hampton by Hilton Rogozhsky 
Val with 148 rooms will start operating 
in the economy segment. 

Business development in 2020

In 2020, Cosmos Hotel Group actively 
developed the business segments required 
for making a comprehensive value proposition 
at all stages of interaction with the customer, 
with the main emphasis placed on expanding 
the borders of a traditional hospitality 
business. In the reporting period the company 
launched Cosmos Travel, an incoming tour 
operator, and Cosmos Food, a foodtech 
project managed in cooperation with Yandex.
Food and Delivery Club.

In 2020, Cosmos Hotel Group launched a 
project aimed at further development of its 
chain of 4-star city hotels: the construction 
of hotels in Omsk and Segezha was started, 
a land plot was acquired for building a 
hotel at the International Sheremetyevo 
Airport. At the eco hotel Izumrudny Les a 
new 40-room hotel building was completed 
and commissioned, and an 8,000 sq m 
equestrian centre was opened.

In 2020, two new hotels were commissioned 
in Moscow: a 154-room Movenpick Moscow 
Taganskaya 5* and a 116-room Holiday 
Inn Express Moscow – Khimki Go Park 3*. 
As of the end of 2020, the total number 
of available quality hotel rooms in Moscow 
reached approximately 20,500. 

CHANGES IN HOTEL CAPACITY  
IN MOSCOW 

+1.3%

‘20

20,212

‘19

20,084

‘18

19,306

‘17

17,645

‘16

17,174

‘15

15,937

‘14

14,794

‘13

13,791

270

20,482

128

20,212

778

20,084

1,661

19,306

471

1,237

1,143

1,003

17,645

17,174

15,937

14,794

Rooms available at the start of the year
Rooms added during the year

The hospitality industry is not expected 
to return to the 2019 levels before 2022–2023.1 
The hotel sector of Russia is expected 
to continue operating with an average 
occupancy rate of 59% or less and with room 
rates at approximately the same level as 
in 2020. 

The strongest recovery of demand is 
projected in the upper midscale segment, 
where the average occupancy rate may go 
up to 46%, while more upscale hotels will be 
lagging behind. Although RevPAR is expected 
to grow in 2021, it is not likely to reach the level 
of 2019. 

International tourists are expected to return 
to Russia in Q4 2021 at the earliest and most 
of them will opt for mid-market hotels, as 
opposed to luxury accommodation. Demand 
is expected to increase in the segment of one- 
or two-day tours to destinations nearest 
to people’s permanent place of residence 
and work, and in the “workation” segment 
(combining remote working with travel). 

1 

2 

3 

Sources: CBRE, С&W, JLL.
Revenue Per Available Room per day.
Booking window is the period between the time the reservation is created by the guests and the arrival date at the hotel.

1 

Source: CBRE, С&W, JLL.

106

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
COSMOS 
HOTEL GROUP
HOTEL GROUP

OTHER ASSETS

FUNDS

107

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
//sistema.com

Business development strategy 

The development strategy of Cosmos Hotel Group is aimed at attaining 
leadership in the Russian hotel sector in terms of capacity, brand 
strength and awareness, building a strong umbrella brand Cosmos 
Hotels & More that would extend beyond the traditional hospitality 
industry, and launching a high-tech platform for developing, managing, 
promoting and selling accommodation and services. Moreover, at least 
12 new hotels will be launched by 2023 as part of the company’s 
development plan. 

In 2021, Cosmos Hotel Group expects its 
revenue and operating income to recover 
to the 2019 levels and its operating indicators 
in the Travel and Food segments to improve. 
Plans for 2021 include launching construction 
of 6 new hotels and commissioning a new hotel 
in Segezha.

Financial and operational performance in 2020

FINANCIAL RESULTS, RUB mln

Revenue

Adj. OIBDA

Operating income

Adjusted net loss attributable to Sistema

Net debt

2020

2,516

-85

-1,893

-1,167

4,112

2019

CHANGE, %

5,034

1,251

-481

-238

3,592

-50

n/a

n/a

n/a

14.5

In 2020, revenue significantly decreased year-on-year due to a sharp fall 
in occupancy rates amid the COVID-19 pandemic. Following a decline 
in revenue, the company’s adjusted OIBDA fell despite the fact 
the hotels continued to drastically cut their costs in order to minimise 
losses caused by the coronavirus crisis.

Operating results

ROOMS, e

+40

‘20

‘19

108

OCCUPANCY RATE, %

4,162

4,122

59%
57%
57%
50%

70%
64%
59%
60%

73%
67%
64%
61%

29%
37%
44%
21%

2017

2018

2019

2020

Average occupancy rate
Cosmos Group

Holels in Russia (excl. Cosmos)
Hotels abroad

ADR DYNAMICS, RUB

REVPAR DYNAMICS, RUB

Hotels abroad

+40.0%

Hotels abroad

–54.6%

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

Holels in Russia (excl. Cosmos)

–1.0%

Cosmos Group

–16.3%

Average indicator 

–1.5%

27,979

19,955

3,871

3,909

1,707

2,040

3,639

3,586

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

Holels in Russia (excl. Cosmos)

–28.3%

Cosmos Group

–67.3%

Average indicator 

–44.3%

5,783

12,749

1,721

2,399

487

1,488

1,331

2,389

Average occupancy rate of Cosmos Hotel Group in 2020 stood 
at 36.6%, a 30 p.p. decline versus 2019.

The hotel chain’s average ADR in 2020 remained at the level 
of 2019 and amounted to RUB 3,639, mostly due to the growth of prices 
at hotels abroad and the euro appreciating by 29%.

RevPAR across the chain totalled RUB 1,331 in the reporting period, 
which is 25.6% lower compared to 2019. This negative trend is mostly 
due to the deterioration of annual results of Cosmos Moscow Hotel 
and hotels abroad caused by the lockdown measures introduced 
in spring-summer 2020. 

Cosmos Hotel Group’s total number of available rooms was increased 
due to the launch of a new 40-room building at the Izumrudny Les eco 
hotel (in the Moscow region).

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
COSMOS 
HOTEL GROUP
HOTEL GROUP

OTHER ASSETS

FUNDS

109

SISTEMA PJSFCANNUAL REPORT / 2020 
//sistema.com

ELEMENT

49.5%

SISTEMA’S  
EFFECTIVE  
STAKE

Element is a leading national 
microelectronics developer and producer 
that creates technologies for digital 
development of business and society.

Element is comprised of the most advanced Russian enterprises 
operating in the field of microelectronics and hardware development, 
production and design. The products made by the company are 
supplied as input material for the manufacturing, telecom, financial 
and energy sectors, thus facilitating the implementation of projects 
aimed at development of the digital economy.

>7,000

employees

>1,000

developers

23.1  

RUB bln 
revenue 2020

13%

share of export 
in revenue

E
K
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S
E
V
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C
E
F
F
E

I

lya Ivantsov
CEO

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS
OTHER ASSETS

FUNDS

111

T
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E
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u
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e
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e
m
e
e
/
/

l

110

SISTEMA PJSFCANNUAL REPORT / 2020 
//sistema.com

Business model

The Group has seven design centres and seven large production sites, 
including Russia’s flagship enterprise in the segment, PJSC Mikron. 
The Group’s companies represent the full production cycle in the area 
of microelectronic component base, from fundamental research to sales 
of finished devices.

VALUE CHAIN OF THE INTEGRATED COMPANY
Revenue structure in 2020 by segment

7 %

CASES

41 %

MICROELECTRONIC 
COMPONENT BASE 

20 %

DEVELOPMENT 
(DESIGN CENTRES) 

4 %

OTHER

28 %

HARDWARE

Industry overview for 2020 

In 2020, the global microelectronics market saw a minor decline caused 
mostly by the impact of the COVID-19 pandemic on logistic chains and a 
lower demand for consumer electronics. The market shrank by 0.9% 
in 2020 to USD 415.4 bln.1 

The share of Russian manufacturers is very small, with the Russian 
microelectronics market accounting for just about 0.7% of the global 
one (RUB 149.7 bln in 2019),2 and the bulk of it coming from the defence 
industry. 

RUSSIAN MICROELECTRONICS MARKET BY SECTOR 

32 %

INDUSTRIAL, POWER 
AND MEDICAL ELECTRONICS

44 %

DEFENCE AND AIRSPACE 
INDUSTRIES

2 %
IOT5

13 %

CONSUMER 
ELECTRONICS, LED3

5 %
RFID4 AND  
SMART CARDS 

2 %

CAR INDUSTRY

1 %

TELECOM

112

REVENUE OF MICROELECTRONICS MARKET 
PARTICIPANTS IN RUSSIA, RUB bln

283

246

216

189

167

148

131

117

104

93

84

‘30 E

215

‘29 E

187

‘28 E

164

‘27 E

144

‘26 E

127

‘25 E

113

‘24 E

100

67

59

51

45

40

35

31

‘23 E

89

28

‘22 E

80

‘21 E

71

25

22

‘20

64

20

Revenue of Russian microelectronics 
developers
Revenue of Russian microelectronics 
manufacturers

The Russian microelectronics market is 
dominated by foreign producers. In recent 
years, the share of Russian and Belarusian 
manufacturers remained about 15%, reaching 
up to 40% in the defence segment. 

Domestically manufactured components 
for navigation, automated city management 
systems, monitoring systems, energy 
and transportation sectors are expected 
to appear in 2021–2025. Growth in the industry 
is projected to pick up in 2021–2023 following 
implementation of comprehensive projects1 
with government support. 

In 2020, the Russian Industry and Trade 
Ministry approved the Development 
Strategy of the Russian Electronics Industry 
till 2030, addressing the sector’s problems. 
The document envisages a more than 2.5-
fold increase of domestic production. 
The civilian electronics segment is projected 
to grow by RUB 940 mln to RUB 4.6 bln. 
According to the Ministry’s plans, the share 
of the domestic component base will 
grow from 20% to 80%. The Strategy 
envisages investments in the development 
of microelectronics in the amount 
of RUB 142 mln in the next two years and about 
RUB 266 bln till 2024.

The industry will also benefit 
from the government’s policy towards 
electronics development in Russia 
and digitalisation of the country’s industries 
and economy, including as part of the federal 
programme “Russia’s Digital Economy”. 
Constraints on the segment’s development 
include a reduction in the volume of state 
defence order.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS
OTHER ASSETS

FUNDS

113

1 

2 

3 

4 

5 

Source: Gartner
Source: ComNews
LED (Light-Emitting Diode)
RFID (Radio Frequency Identification)
IoT (Internet of Things)

1 

A comprehensive project is a set of measures aimed at introduction of hardware 
and software systems or intelligent control systems, which includes organisation of 
manufacturing, R&D, software development and launch of products in the market.

SISTEMA PJSFCANNUAL REPORT / 2020 
//sistema.com

 Business development in 2020 

Operating performance, mln items

SALES

Total microchips produced, incl.

Chip modules  
(passports, visas, IDs, medical insurance policies, bank cards)

Chips for export  
(integrated circuits, Schottky diodes, TVS diodes)

Chips for domestic market  
(transport tickets, tags, defence industry, R&D, foundry)

2020

2,674.1

2019

CHANGE, %

2,201.8

10.2

13.7

2,449.0

2,016.3

215.0

171.8

21

-26

21

25

Main exporter of 
microelectronics in 
Russia with revenue

 3  

USD bln

PRODUCTION DYNAMICS OF  
MICROCHIPS, mln items

+21%

‘20

‘19

2,674.1

2,201.8

In 2020, the Group’s business was affected by the COVID-19 pandemic, 
which resulted in a lower demand from consumers. In addition, the rise 
in prices of precious metals used in chip production and growing FX 
rates led to a decrease in profit margins.

Element monitors the impact of macroeconomic factors on a continuous 
basis, using the following tools to reduce risks:
 ›
long-term contracts with a price formula;
 › effective procurement procedures;
 › direct contracts with manufacturers of products / suppliers of raw 

materials.

In 2020, Element together with the state-owned company Rostec 
and PJSC Rostelecom, supported by the Russian Industry and Trade 
Ministry, established the Telecommunication Technologies 
consortium, the goal of which is to create conditions for implementing 
the government’s strategy of imports substitution and development 
of domestic manufacturing or electronics, localisation of telecom 
equipment production and creating demand for Russian-made 
electronic component base. 

PJSC Mikron, which is part of the Group, presented a number of new 
products oriented towards the market of transport and financial services 
in the reporting year:
 › RFID tags for city landscaping and labelling of street furniture 

 ›

and landscape structures
the Electronic Entrance system for remote management of access 
to municipal facilities with high visitor traffic amidst epidemiological 
risks 

 › new generations of chips for electronic documents and labelling 

of technological objects

114

In December 2020, Element signed a cooperation agreement 
with the National Research University of Electronic Technology, MIET, 
with view to develop the scientific, technological and production 
potential of the Russian microelectronics industry. The parties seek 
to join efforts in implementing digital projects in the fields whose 
digitalisation is dependent on microelectronics, such as artificial 
intelligence, machine-building, healthcare, transport, and power 
generation.

At present, Element:

 ›

 ›

 ›

is the leading producer of microelectronic component base in Russia 
by output (over 2,674 mln microchips);
is the main exporter of microelectronics from Russia (No 1, with a 
revenue of RUB 3 bln);
is present in all key centres of Russian microelectronics with a high HR 
potential;

 › has the production capacity of up to 11,000 plates (200 mm).

Strategic goals

The key strategic goals of Element Group are:
 › Growing business scale;
 › R&D development;
 › Product development at design centres;
 › Building a leading developer and producer of smart and computing 

devices using domestic component base and breakthrough 
technologies;

 › Entering the market of promising civilian products, including 

the Internet of Things, hardware and software systems, data storage 
systems, etc.; 

 › Participation in such comprehensive projects as digital identification 

and labelling, telecom equipment, digitalisation of the energy sector 
and equipment for automated process control systems, etc.;

 › Becoming a leading actor in the Development Strategy of the Russian 

Electronics Market.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS
OTHER ASSETS

FUNDS

115

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

CONCEPT 
GROUP
43%

Concept Group is one of the leading 
fashion retailers in Russia.

SISTEMA’S  
EFFECTIVE  
STAKE

263 1 

outlets

37 %

of revenue made 
online

52.2thsd sq m

total floorspace

> 100cities 

present in

1 

 As of 31 December 2020.

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Anna Grigorenko1
CEO

Leonid Petukhov2
Chairman of the Board of 
Directors

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS
OTHER ASSETS

FUNDS

1 

2 

As of 31 December 2020,  
Natalia Privalova.
As of 31 December 2020, 
Artyom Sirazutdinov.

117

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
//sistema.com

Business model

Concept Group’s portfolio comprises the brands Acoola (children’s 
clothes and accessories), Concept Club (women’s clothes 
and accessories), and Infinity Lingerie (lingerie). The business is 
based on a multi-brand and multi-channel model that provides for a 
wide diversification of revenue. A significant part of the revenue 
comes from the company’s nationwide retail and franchise chain that 
comprises over 260 stores. Concept Group is growing increasingly 
strong in e-commerce, which involves an extensive programme 
of upgrades of the webstore pages aimed to boost traffic and attract 
new customers. The share of e-commerce (webstores + marketplaces) 

in the total 2020 revenue is up 20 p.p. year-
on-year, to 37%. Production is distributed 
among major garment factories of China 
and Bangladesh.

As of the end of 2020, the chain comprised 
263 outlets across 100 cities, including 
209 owned stores and 54 franchise outlets 
(of which 6 were outside of Russia: in Belarus, 
Latvia, and Armenia).

FORMAT

Acoola

Concept Club

C&A (Concept Club + Acoola)

Total

TOTAL

OWNED STORES

FRANCHISING

229

11

23

263

178

8

23

209

51

3

54

Industry overview for 2020 

 ›

 ›

In 2020, the Russian market of clothing, footwear and accessories 
dropped 25.3%, to RUB 1.7 trn, primarily due to a negative effect 
of the pandemic and a downturn in household income1. 
In 2020, e-commerce in Russia went up 11%, to RUB 245.2 bln, 
and experts are predicting even faster growth rates in 2021 (37%, 
to RUB 335.2 bln). 2 By 2020, the market will likely exceed RUB 1 trn.
 › The childrenswear market in 2020 went up some 1%, to RUB 212 bln.2
 ›

245.2 

RUB bln
e-commerce turnover
in Russia in 2020

RUSSIAN FASHION MARKET, RUB trn

RUSSIAN CHILDRENSWEAR MARKET, RUB bln

–35%

+0.6%

225

223

‘24 п

220

‘23 п

218

‘22 п

212

‘21 п

208

‘20

‘19

330

326

324

315

318

319

Clothing & footwear 
Other segments

Source: Fashion Consulting Group

1 

2 

Source: Fashion Consulting Group
Source: Russia Target Groups Index by Ipsos Comcon.

118

Business development in 2020

Despite a broad market crisis and a significant drop in revenue, 
the company’s management moved quickly to cut costs and earn a 
positive EBITDA in 2020 with no additional shareholder funding involved, 
while also negotiating procurement terms so as to free up enough cash 
to meet current liabilities.

Operating &  
investment development strategy

Among the strategy’s main KPIs is the establishment of a strong 
and recognisable brand of affordable fashionable clothing, which, 
among other things, specifically requires evolving as an e-commerce 
player. The investment programme targets growth at pre-crises rates, 
predicated on a demand recovery in 2021. 

Targets for 2021

Gain a stronger 
position in the womens- 
and childrenswear markets 
through an enhanced 
recognition of all brands 
(Acoola, Concept Group, 
and Infinity Lingerie) among 
the target audience;

Achieve a revival in demand 
at Concept Group/franchise 
outlets through intensified 
marketing activity;

Increase the share of revenue 
coming from e-commerce 
channels and attract customers 
to the Concept Club webstore;

Improve operating efficiency 
through better lease & 
procurement terms, a more 
effective product mix, and further 
automation of business processes.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS
OTHER ASSETS

FUNDS

119

‘24 п‘23 п‘22 п‘21 п‘20‘19‘182.302.232.031.661.482.262.35‘24 п‘23 п‘22 п‘21 п‘20‘19554549544533530527SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
//sistema.com

EAST-WEST  
UNITED BANK S.A.

European bank providing asset management services 
for individuals and transactional banking services for businesses 
with a focus on Russian clients.

East-West United Bank (EWUB)is a bank in Luxembourg 
that serves both private and corporate clients. In private 
banking, it helps HNWI save and grow wealth by sound 
capital management. Services for corporate clients range 
from transactional banking to treasure and credit products 
that help clients in managing their day-to-day operations.

EWUB is also represented on the German market of bank 
deposits. The platform East-West Direkt serves some 
5,000 owners of deposit accounts across Germany 
and has the highest customer service rating on Test.de, 
an independent consumer-rights platform. 

The Bank spent 2020 enhancing customer service in both 
private and corporate segments as per the strategy 
approved in 2018, which prioritises investing in digital 
infrastructure to upgrade customer experience and broaden 
operating capacity. 

2020 saw the launch of EWUB’s trade finance business 
line, where raw-materials traders are offered service 
bundles comprising loans, payment & cash management, 
and currency transactions. 

The Bank’s pipeline of products now under development 
comprises a raft of consultancy and loan products for private 
banking. 

Also launched in 2020, a far-reaching programme 
of infrastructure upgrades will deliver a still further 
enhancement of customer experience and productivity. 

100%

SISTEMA’S  
EFFECTIVE  
STAKE

155  

EUR mln
Capital 

697  

EUR mln
Total assets

965  

EUR mln
Assets under 
management

5.1  

EUR mln
Fee revenue

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Key market trends

Luxembourg is the European centre for private banking that has recently 
been demonstrating a significant growth in assets under management. 
Despite a temporary pandemic-driven downturn in 2020, the upward 
AuM trend is expected to continue on the back of a global economic 
recovery and inflows of foreign capital. 

Business development strategy 

Being domiciled in Luxembourg, a European “capital” for finance 
and private banking, along with offering a broad product portfolio 
and a superior customer experience, EWUB is clearly well-positioned 
to further grow clientele in the years to come. By increasingly extending 
services to Russian clients (both private and corporate), the Bank aims 
to grow assets under management and boost transactional banking 
volumes. 

Sergey Pchelintsev
CEO

Jeannot Krecké
Chairman of the Board 
of Directors

101 mln

Employees 
(annual average)

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS
OTHER ASSETS

FUNDS

121

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
 
//sistema.com

SISTEMA 
VENTURE CAPITAL

Sistema_VC is a venture capital fund investing in growth-stage 
high-tech companies capable of transforming conservative 
industries with tech solutions or creating new market niches.

Investment focus

DEEP TECH PROJECTS

 › Projects using AI-based computer vision 
solutions for face and object recognition 
tasks in cybersecurity, agriculture, 
construction, real estate and other 
industries 

 › Projects using machine learning to process 
data and improve the efficiency of data use

 › Projects with data transmission 

and processing technologies (SDN, NFV 
and SQL GPU Database) 

PROJECTS IN THE SEGMENTS OF EDUCATION, 
E-COMMERCE AND C2C SERVICES 
PRIORITY INVESTMENT STAGES:  
LATE SEED, SERIES A, B

90%

SISTEMA’S  
EFFECTIVE  
STAKE

10  

RUB bln
Target fund 
size

95%

Invested

2016

Year 
established

25-
30%

Target IRR

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Industry overview for 2020

Europe

VC funding to European startups in 2020 totalled USD 40 bln,1 down 
4% from 2019. The slight decrease was in response to the pandemic 
in the first half of the year. However, the funding pace picked up 
in the third quarter and the fourth quarter of 2020 became the strongest 
quarter over the past two years with VC funding totalling USD 11.8 bln. 
Venture capital raised by European startups represented 13% of global 
funding in 2020. 

Dmitry Filatov
CEO

Russia

In 2020, VC investments in the Russian market amounted 
to USD 702.9 mln,2 down 19% year-on-year. However, the number 
of transactions increased by 14.2% year-on-year, to 281. Due 
to the high risks and difficult-to-predict consequences of the pandemic, 
many investors decided to minimise the risks in the first half 
of 2020 and postponed transactions until the second half of the year.

The market was characterised by consolidation in 2020: as part 
of the reform of development institutions announced by the Russian 
Government, six development institutions, including the Skolkovo 
Innovation Centre, were transferred to VEB.RF, and the Russian Venture 
Company was transferred to RDIF. This consolidation may result 
in decreased competition and pace of development. Today, the Russian 
market has a limited number of private funds and corporations interested 
in buying startups.

Business development in 2020

During the year, Sistema_VC was focused on supporting its current 
portfolio, with several companies (TraceAir, NFWare, MEL Science, 
KisanHub, SQream and Connecterra) successfully raising additional 
funding totalling USD 75 mln. New partners in these rounds included 
XTX Ventures, Softline Venture Partners, Russia-China Venture 
Fund, Mubadala Investment Company, Low Carbon Investment 
Fund 2, Mangrove Capital Partners, Schusterman Family Investments, 
Pymwymic, etc.

In 2020, one of the portfolio companies, Ozon Holdings PLC, had a 
successful IPO. Ozon’s proceeds totalled approximately USD 1.25 bln.

1 

2 

Source: Crunchbase.
Source: Dsight.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS
FUNDS

123

I

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SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
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Exit from Observe Technologies

In February 2021, one of the assets was 
monetised: Sistema_VC sold its stake 
in the British startup Observe Technologies 
(a developer of computer vision solutions 
for fish farms) to a strategic investor, AKVA 
Group (Norway). The deal was successfully 
closed with an IRR of 51%. Observe 
Technologies uses AI to give insights 
to optimise costs on fish farms: from feeding 
to health. The company’s clients already 
include farms in Canada, the UK and Chile. 

Overview of the fund’s assets

VISIONLABS

Face and object recognition solutions 
for the commercial sector
 › Leader of the international industry 

competition NIST FRVT (Face 
Recognition Vendor Test)

 › Organiser of the annual international 

conference on computer vision 
and machine learning Machines 
Can See with the participation 
of researchers from the labs 
of Google, Facebook, Yandex, INRIA, 
Intel, etc

Partners: 
Sberbank, Yandex.Taxi, Tinkoff Bank, 
Pochta Bank, Moscow Traffic Control 
Centre, Huawei

124

SEGMENTO 

SQREAM

SENSAT

A platform that uses machine learning technologies to target 
digital advertising
 › The most accurate targeting because of combination of online 

and offline data

 › One of the largest programmatic advertising platforms in Russia

 – Coverage of 200 mln user profiles
 – Audience of 71 mln mobile devices 

 › Unique position in the market due to access to data of MTS 

and Sberbank

 › Since 2019, the company has been profitable in terms of net 

income 

Partners: 
Sberbank, MTS, Lukoil, Toyota, Huawei, Acer, IVI, HP, Kaspersky

YOUDO

Marketplace of domestic and business services
 › YouDo actively participates in the formation of a culture 

of the self-employed in Russia

 › Operating indicators:

 – over 1.5 mln contractors
 – over 1 mln reviews on the quality of services

Partners: 
Ozon, IKEA, HH.ru

MEL SCIENCE

Science experiments and VR lessons for kids
 › MEL Science kits are used by families and schools 

in 40 countries

 › The bulk of the company’s sales come from the US 
 › The EdTech Cool Tool Award for the best VR/AR solution 

of 2020

Partners: 
Yandex, TMT Investments, Channel 4 Ventures, Mubadala 
Investment Company, Russia-China Venture Fund

Ultra-fast processing of large data sets 
for business insights 
 › The company’s solutions are used 
in telecommunications, finance, 
healthcare, etc

 › The Big Data Excellence Award 

for achievements in cancer research

Partners: 
Alibaba Group, Nvidia, Lenovo, Amazon 
Web Services

FIVE AI

A platform for the development 
and testing of tech solutions for self-
driving cars 
 › The company participated in the UK 

government-backed project 
StreetWise with one of the most 
complex testing environments 
for self-driving vehicles on Europe’s 
public roads

Partners: 
Lakestar, Notion, Trustbridge, Kindred, 
Amadeus Capital Partners

CONNECTERRA

AI assistant for farmers and analytics 
for the dairy industry
 ›

Increasing productivity and product 
quality by reducing the use 
of antibiotics 

 › Growth in annual farm profits 
by an average of EUR 30,000 

Partners: 
Danone, Monsanto-Bayer, Rabobank

Digital twins of infrastructure facilities
 › Precise solutions based on data 

from multiple sources, not 
assumptions or personal experience

 › The company’s core product is 
Mapp, a cloud-based platform. 
Sensat operates on a SaaS model, 
with customers paying to interact 
with digital copies using Mapp
In 2020, Sensat founder James Dean 
made it to the Telegraph’s prestigious 
Tech Hot 100 list of successful 
founders of British tech companies

 ›

Partners: 
Tencent, Heathrow, Murphy, National 
Grid, Highways England

NFWARE

Solutions that help companies 
build networks with the flexibility 
and scalability that they need to be 
ready for 5G, the IoT and the future 
of the digital world. 
 › Winner of the Network 

Transformation Award, the main 
award in network technologies

Partners: 
Intel, Mail.ru Group, Telefonica, Lenovo, 
Hewlett Packard

TRACEAIR

Construction automation powered 
by drone data
 › TraceAir technology helped Sibur 

save more than RUB 1.3 bln in three 
years at four sites

Partners: 
Engeo, Independent construction, 
Fivepoint, Lennar, Sibur, Morton, 
Norilsk Nickel

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS
FUNDS

125

SISTEMA PJSFCANNUAL REPORT / 2020 
 
//sistema.com

SISTEMA CAPITAL
PARTNERS GROUP

The SCP Group (SCP) is a leading niche investment firm 
targeting scalable, asset-heavy opportunities in Europe.

49%

SISTEMA’S 
EFFECTIVE  
STAKE

Industrial focus:
Asset-heavy 
opportunities

Geography: 
Europe

3–5

years
Investment cycle

>15%

Target IRR

2  

EUR bln
Assets under 
management 

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Current portfolio 

Company overview  

SCP focuses on building market-leading operating platforms, which 
own and manage asset portfolios. SCP has an established presence 
in London, Frankfurt and Luxembourg with a team of 20 highly 
experienced professionals and deep network of origination.

Since 2015, SCP has successfully developed three investment platforms 
focussed on the retail and real estate sectors; divestments thus far have 
achieved average returns of 20%+. As of the end 2020 GAV of assets 
under administration was around EUR 2 bln.

Key current projects 

x+bricks

Development of real estate operating 
company aggregating food-anchored assets 
in Germany. Grew from EUR 100 mln seed 
equity to EUR 1 bln platform since launch 
in 2018.

Business development in 2020 

In 2020, SCP raised EUR 476 mln in partnership capital from institutional 
and large private investors to complete acquisition of retail company 
Real and develop portfolio of x+bricks.

The gross value of assets involved in completed transactions amounted 
to EUR 1.7 bln as of 31 December 2020.

1.7

EUR bln 
Gross value of 
assets involved 
in completed 
transactions at the 
end of 2020

Real

Restructuring of a large, distressed food 
retailer in Germany. Value optimisation 
through strategic property and store sales.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS
FUNDS

127

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
//sistema.com

SISTEMA 
ASIA FUND

Sistema Asia Fund (SAF) is Sistema's venture fund which invests in 
high-tech companies in India and Southeast Asia.

Overview of venture capital market in India

VC ecosystem was vibrant in India in 2020, with a lot of young 
companies, especially in the digital space supported by tailwinds 
of consumer behaviour in the new normal. Spaces like education tech, 
online delivery, SaaS and remote medicine burgeoned because of needs 
of home-bound consumers across the country. The year witnessed over 
USD 10 bln of VC investments across 800+ deals in the start-up space. 
VC/PE space in India continues to get deeper and more attractive 
with over 40 new funds raising USD 8.4 bln as dry powder for the next 
few years.

PE/VCs in India have seen increased IPOs as a way of exit in 2020 and we 
expect the trend to continue with more companies going for IPO. 
The year saw an increased addition of companies joining the unicorn 
club (11 new in 2020 vs 9 in 2019). 

>800venture deals in 

India in 2020

>10USD bln

volume of venture 
investments in India 
in 2020

83%

SISTEMA’S 
EFFECTIVE  
STAKE

2015

Year Founded 

Geography: 
India, South 
East Asia

Life  

mandatory, 

8 years  
2 years  

optional 

3X

Cash on Cash
Target returns 

Target funding 
rounds: 
A-C. 

INDUSTRY  
FOCUS 

CONSUMER TECH 
(E-commerce, healthcare, transport, 
media, finance and education) 
 › ENTERPRISE TECH 
 › SaaS 

INVESTMENT  
CRITERIA

1.  A proven business model and/or 

loyal audience; 

2.  Solutions specific to the Indian 

market; 

3.  Startup founders heavily involved 

in business management; 

4.  Co-investors. 

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SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS
FUNDS

129

SISTEMA PJSFCANNUAL REPORT / 2020 
 
 
 
 
 
//sistema.com

Business model

Sistema Asia Fund Portfolio

Strategic Direction

SAF invests in companies 
at various growth stages 
in the markets of India 
and Southeast Asia. SAF 
is focused on investments 
in high-tech companies 
that operate in the sector 
of technology products 
and services and also invests 
in other types of businesses 
and consumer brands that 
use technologies as their 
key competitive advantage 
and operate in India and/
or have significant presence 
in the Indian market. 

828 

USD mln
Rebel Foods valuation

6 times 

valuation of Infra.
Market increased 
since the moment 
of investment

SAF’s sector-diversified approach balanced the portfolio performance 
in the face of Covid-19, bringing Fund out as net-beneficiary 
in the pandemic year. Companies like Licious saw an unprecedented 
lift in business as online grocery ordering became an essential need 
of consumers. SaaS businesses like Uniphore witnessed a significant 
growth due to process automation and AI being adopted by businesses 
worldwide. Indian government’s push towards infrastructure investment 
in India is proving to be extremely beneficial for SAF’s B2B construction 
marketplace portfolio company Infra.Market. Portfolio companies 
in the lending space like Lendingkart and Kissht experienced headwinds 
caused by repayment moratorium, borrower hardships and illiquidity 
of funds from the various capital sources they draw on. From Q4 2020, 
fin-tech space has started getting back to pre-pandemic levels 
with some tweaks to the business model and credit framework. As we 
enter 2021, SAF expects Deep-Tech & B2B platforms to be dominant 
themes, while on the consumer front, D2C1 brands are garnering 
increased investor attention and activity.

Key milestones in 2020 and H1 2021 

In June 2020, SAF realized its second monetization event by selling a 
stake in Netmeds, one of the major e-pharmacy players in the Indian 
market. The exit was part of an M&A deal where Reliance Retail 
Ventures (part of Reliance Industries Limited, India’s largest company 
by market cap) marked its entry into the Indian e-pharmacy space 
by acquiring Netmeds.

In July 2020, SAF portfolio company Rebel Foods completed an E2 round 
of funding with Coatue Management LLC at a USD 828 Million valuation 
in June 2020. In November 2020, SAF completed a primary investment 
in Infra.Market, India’s leading infrastructure and construction materials 
marketplace. SAF coinvested with leading global investors including 
tiger Global and Accel.

In February 2021, Infra. Market completed a Series D round of funding 
from Tiger Global and others at a Unicorn valuation. The valuation 
of the company has already grown 6X since SAF’s investment 
in November 2020.

SAF targets completion of primary deployment 
of Fund 1 2021 and launch of Fund 2 . 
With a targeted first close of the next fund 
in 2–3 quarters of fund-raising effort, the team 
plans to re-initiate fresh deployment with a 
medium term target of a 3-year primary 
deployment cycle. The focus of fund 2 raise 

would be building a scalable and high quality 
LP base to become long-term partners 
of the SAF franchise. In the meantime, the team 
is also building a harvesting strategy for fund 1 
to systematically monetize the portfolio 
balancing risk and upside, towards a full exit 
within the fund timelines. 

Key portfolio companies 

UNIPHORE 

REBEL FOODS 

Uniphore was founded in 2008 and aims 
to bridge the communication gap 
between man and machine using 
voice and speech. The company 
develops and sells software 
solutions for conversational 
analytics, conversational assistance 
and conversational security. With over 
80% of it’s revenues from North America 
and another 18% from Asia Pacific, 
the company is one of very few Indian 
SaaS companies that have achieved 
global scale.

Rebel foods is India’s largest full stack 
food on demand company operating 
300 cloud kitchens and 9 food brands 
therefore creating over 2700 virtual 
restaurants. The company adopts its 
unique food preparation technology 
in their kitchens that allows them 
to offer a highly standardized experience 
across locations. This process has helped 
the company create perhaps the largest 
cloud kitchen operation in the world.

LICIOUS 

INFRA.MARKET

Licious is a brand operating in the meat 
and meat products-selling business 
in a market where over 90% of players 
represent disorganized retail with poor 
quality and low sanitary standards. 
The company manages the entire 
value creation chain, from sourcing 
to processing and delivery to customers, 
using uninterrupted cold chain. 

Infra.Market is a construction 
marketplace which provides a one stop 
procurement solution to construction 
companies. The company is solving 
various issues like lack of price 
transparency, quality, fragmented 
vendor base, inefficient logistics 
and delivery in a highly unorganized 
market.

1 

Direct to consumer marketing.

130

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS
FUNDS

131

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SISTEMA 
CAPITAL

Sistema Capital is a professional securities market participant 
that has been providing asset management services 
since 2001.

70%

SISTEMA’S  
EFFECTIVE  
STAKE

175.5 

RUB bln
Assets under 
management

122  

RUB bln
Net income

30%

MTS’s effective 
stake

A++

Rating 
(Expert RA)

> 70%

Share of customers 
from the market 
in AUM

E
K
A
T
S
E
V
T
C
E
F
F
E

I

Market overview 

The most significant event for stock markets in 2020 was 
the coronavirus pandemic. It seriously changed 
the behaviour of some market segments: a sharp fall 
of the securities market was followed by a strong growth 
amidst monetary incentives created by the world’s 
leading economies and the growing number of private 
investors. The bond markets were influenced by easing 
of the fiscal policy of central banks, which brought yields 
to all-time lows.

Business development in 2020 

Thanks to the management's efficient work to attract 
new customers from the market, assets under Sistema 
Capital's management grew by 84% in 2020, from RUB 
95.4 bln at the end of 2019 to RUB 175.5 bln at the end of 
2020. 

The mutual investment fund Sistema Capital – High 
Technology managed by Sistema Capital was ranked 
among leading funds investing in high-tech by returns 
in 2020, according to the list compiled by Investfunds 
website. Its dollar-denominated returns totalled 63.2%.

Sistema Capital’s bond funds held high positions by yield 
among open bond mutual investment funds with net 
asset value exceeding RUB 50 mln. 

In 2020, the Expert RA rating agency confirmed its rating of Sistema 
Capital at A++ (the highest level of reliability and service quality of a 
management company). The outlook is stable.

In the reporting period, Sistema Capital began offering a new financial 
tool for its customers – closed mutual investment funds, which 
represent a quality alternative to open funds in terms of investment 
in non-traded instruments, such as real estate.

Strategic goals

Sistema Capital’s strategic goal is to develop as a leading asset 
management company oriented towards private and institutional 
investors (retail customers, HNWI and non-government pension 
funds) while continuing as a manager of Sistema Group’s liquidity 
and the vehicle for investment of Sistema’s funds in marketable securities 
with varied risk levels.

Igor Busarov
CEO

no.12for AUM as of  

31 December 2020 
(Expert RA)

RETURNS OF MUTUAL INVESTMENT FUNDS MANAGED BY SISTEMA CAPITAL, % p.a.

2020

8.0

7.4

7.4

4.5

9.1

63.2

25.5

68.0

2019

15.3

10.0

12.6

9.4

28.4

19.8

–

–

~ 25 

thsd 
Number of retail 
applications

Savings

FX Savings

Reserve

Reserve. Foreign currency

Russian stocks

High technology

Biotechnology

IT+, exchange-traded mutual fund

ASSETS UNDER MANAGEMENT, RUB bln

+84%

‘20

‘19

‘18

‘17

‘16

‘15

‘14

AuM

% рост

175.5

95.4

68.3

51.6

23.7

22.3

10.7

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS'  
PERFORMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

MTS

OZON

SEGEZHA GROUP

ETALON GROUP

MEDSI

STEPPE 
AGROHOLDING

BINNOPHARM 
GROUP

JSC BPGC

BUSINESS 
NEDVIZHIMOST

COSMOS 
HOTEL GROUP

OTHER ASSETS

FUNDS

133

I

L
A
T
P
A
C
A
M
E
T
S
I
S

m
o
c
.
l
a
t
i
p
a
c
-
a
m
e
t
s
s
/
/

i

132

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SISTEMA PROFILE

PERFOMANCE

T

E

P

R

R

KEY ASSETS' 
PERFORMANCE

C

A

O

O

GOVERNANCE

04 SUSTAINABILITY  

MANAGEMENT

ANNEXES

04//sistema.com

Corporate 
governance 
system

Corporate governance principles

As an investment company, Sistema believes that high-quality 
corporate governance and information transparency are important 
elements of its strategy. Sistema aims to meet the best international 
standards of corporate governance and transparency and improves 
its corporate governance practices on an ongoing basis through 
timely implementation of required changes and high effectiveness 
of managerial decision-making. 

Sistema’s corporate governance principles

clear and effective procedures for taking 
investment decisions;

reasonable transparency of management 
processes for investors and partners;

a dividend policy that takes due account of both 
the reasonable expectations of investors 
and Sistema’s financial resources;

professionalism of the Board of Directors 
and its active involvement in strategic planning 
and the management and oversight of business 
processes;

special focus of the Board of Directors on related-
party transactions and potential conflicts 
of interest.

Guided by these principles in all of its activities, 
including strategic and financial management, 
HR and social policy, preparation of financial 
statements, control and audit, and risk 
management, the Corporation builds a 
stronger foundation for its investment case.

In its corporate governance practices 
Sistema abides by applicable legislation, 
the Listing Rules of Moscow Exchange, 
the recommendations of the Russian Corporate 
Governance Code1 and the guidelines 
set out in the UK Corporate Governance 
Code.2 In accordance with Russian 
legislation and best international practices, 
the Corporation’s Charter and internal 
regulations define its corporate governance 
principles and procedures, as well as 
the composition, procedures and powers 
of its governance and control bodies. 
The Corporate Governance and Ethics Code 
of Sistema sets out the additional commitments 
of the Corporation, its top management 
and employees in terms of social responsibility, 
transparency and ethical business principles.

In accordance with its Charter, Sistema’s 
corporate governance bodies are:
 ›
 ›
 ›
 ›

the General Meeting of shareholders;
the Board of Directors;
the President;
the Management Board.

1.  The text of the Corporate Governance Code recommended by the letter of the Bank of Russia No 06-52/2463 dated 10 April 2014 is available at:  

https://www.cbr.ru/publ/Vestnik/ves140418040.pdf 
The conformity of Sistema’s corporate governance practices with the standards set out in the Corporate Governance Code of Russia is analysed in Annex 6 
to this report. If Sistema’s corporate governance practices diverge from the standards recommended in the above documents, the Corporation provides an 
explanation of how it ensures that the balance of interests envisaged in applicable corporate governance standards is observed. 

2.  The text of the UK Corporate Governance Code is available at:  

https://www.frc.org.uk/getattachment/88bd8c45-50ea-4841-95b0-d2f4f48069a2/2018-UK-Corporate-Governance-Code-FINAL.pdf

136

Sistema’s corporate governance structure 

as of 31 December 2020

COMPANY 
SECRETARY

MANAGING 
PARTNERS

Functional oversight 
Administrative oversight

BOARD OF 
DIRECTORS

INTERNAL 
AUDIT SERVICE
Chief Auditor

PRESIDENT, 

MANAGMENT BOARD CHAIRMAN

STRATEGY AND 
DEVELOPMENT FUCTION
Vice President for stategy 
and development

FINANCE FUNCTION
Vice President for finance

CORPORATE 
GOVERNANCE AND 
LEGAL FUNCTION
Vice President for 
corporate governance  
and legal affairs

CORPORATE 
COMMUNICATIONS 
FUNCTION
Vice President 
for Corporate 
Communications

SECURITY DEPARTMENT
Vice President for security

ADMINISTRATIVE 
DEPARTAMENT
Head of Administrative 
Departament

IT DEPARTMENT
Vice Prsident for IT

PROTOCOL SERVICE
Managing Director for 
protocol

HR DEPARTMENT
Vice President for HR

General Meeting of shareholders

The General Meeting of shareholders is the supreme governing body 
of the Corporation. The activities and powers of the Annual General 
Meeting of shareholders (hereinafter, “AGM”) are governed by the laws 
of the Russian Federation, the provisions of Sistema’s Charter 
and the Terms of Reference of the General Meeting of shareholders. 
The Corporation seeks to create the most favourable conditions for its 
shareholders enabling them to participate in the General Meeting.

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

137

ANNUAL REPORT / 2020SISTEMA PJSFC 
 
//sistema.com

Observance of shareholders’ rights

Proposing agenda items for the General Meeting 
of shareholders and nominating candidates 
to the Corporation’s governance bodies

Shareholders who own at least 2% of the Corporation’s voting shares 
are entitled to propose items for the agenda of the General Meeting 
of shareholders and nominate candidates to the Corporation’s 
governance and control bodies. Such proposals should be submitted 
to the Corporation no later than 100 days after the end of the reporting 
year, in accordance with the Terms of Reference of the General Meeting 
of shareholders and other internal regulations of the Corporation.1 
Candidates nominated by shareholders to the governance and control 
bodies of the Corporation are provisionally reviewed by the Nomination, 
Remuneration and Corporate Governance Committee of the Board 
of Directors.

Participation in General Meetings of shareholders 
and voting on agenda items

Sistema aims to ensure maximum protection of the right of shareholders 
to take part in the governance of the Corporation by participating 
in the General Meetings of shareholders, voting on agenda items 
and receiving income in the form of dividends.

To ensure that shareholders can exercise their right to take part 
in the General Meeting, the Corporation is actively using electronic 
means of communication. All materials relating to the General Meeting’s 
agenda items are published on the Corporation’s website in Russian and 
in English (www.sistema.ru/www.sistema.com) at least 30 days before 
the date of the meeting and are then sent to nominee shareholders 
in electronic form2.

Sistema’s shareholders may use the e-voting system available 
on the website of the Corporation’s registrar, JSC Reyestr. To use this 
service, shareholders should contact the office of JSC Reyestr for access 
to their personal shareholder accounts on the registrar’s website. If a 
shareholder has a personal account on the e-government portal, they 
may get access to the service without applying to the registrar. 

More detailed information on the procedure for connecting to the e-voting 
service is available on the website of the Corporation’s registrar 
http://www.aoreestr.ru/shareholders/e-voting. 

Each shareholder is also entitled to vote on agenda items either 
in person or through a representative (if the General Meeting is held as 
an in-person meeting of shareholders). The shareholders whose title 
to the shares is recorded in the shareholder register may complete 
ballot papers and send them to Sistema by mail ahead of the General 
Meeting. 

The holders of Sistema’s global depositary 
receipts (GDRs) may vote on General 
Meeting agenda items by a proxy vote 
in line with the established procedure via a 
depositary bank servicing Sistema’s GDR 
programme. In 2020, Sistema’s depositary 
bank was Citibank, N.A. 

For more information on the depositary bank 
and voting procedures please go the bank’s 
website https://depositaryreceipts.citi.com/.

The votes of the GDR holders registered 
with the depositary are collected 
by the depositary bank via clearing systems 
and are included in the general ballot along 
with information about the number of votes 
cast for and against the proposed draft 
resolutions, as well as abstentions.

The results of voting on the agenda items 
of General Meetings of shareholders held 
as in-person meetings are announced 
before the meeting is closed. After 
the minutes of the meeting are drafted, 
shareholders may also view the voting results 
on the Corporation’s website.

Dividends

The Corporation announces the amount 
of dividends recommended by the Board 
of Directors and the record date in advance. 
Shareholders are thus able to take informed 
decisions with respect to disposing of their 
shares.

The Board of Directors of Sistema PJSFC 
recommended that the General Meeting 
of shareholders approve the total amount 
of dividends payable for 2019 as equal 
to RUB 1,254,500,000.00, i.e. RUB 0.13 per 
share. 

1,254.5

mln RUB 
dividends payable  
(RUB 0.13 per share)

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

Information about  
General Meetings of shareholders in 2020

ANNUAL GENERAL MEETING OF SHAREHOLDERS

Date

27 June 2020

Form of the meeting

Absentee voting

Items reviewed 
and decisions taken

 › Annual report and financial statements for FY 2019 were approved; 
 › Dividends for 2019 were distributed in the amount 

of RUB 1,254,500,000, or RUB 0.13 per ordinary share 
(RUB 2.60 per GDR);

 › The Board of Directors was elected; 
 › Auditors were appointed for RAS and IFRS audits for 2020. 

Attended

Shareholders that together hold 75.8% of votes

Date and reference 
number of the minutes

2 July 2020, No 1–20

In 2020, a new law was passed in Russia allowing joint-stock companies 
to conduct their annual general meetings of shareholders in the form 
of absentee voting. In addition to absentee voting, the Corporation 
organised a live stream of the meeting, in the course of which 
the management presented the company’s results for 2019 and took 
questions from the shareholders. 

Composition of the Board

The Board of Directors effective as 
of 31 December 2020 was elected at the AGM 
held on 27 June 2020. Independent directors 
account for 50% of the Board of Directors.

Board of Directors

The Board of Directors is a collective 
governance body in charge of the oversight 
and strategic management of the Corporation.

Under Sistema’s Charter, the responsibilities 
of the Board of Directors include:
 › Supervising the operations 

of the Corporation in general;
 › Formulating strategic and financial 

development plans; 

 › Determining investment principles 

and criteria;

 › Assessing management’s performance; 
 › Defining corporate governance principles;
 › Approving transactions and strategic 

projects in accordance with applicable 
legislation and the Corporation’s internal 
regulations.

1. 

If an extraordinary General Meeting of shareholders is conducted and its agenda contains 
an item on the election of the Board of Directors, shareholders who own a sufficient number 
of shares are also entitled to nominate candidates to the Board of Directors. Such proposals 
should be submitted to the Corporation no later than 30 days prior to such General 
Meeting.

2.  The notice of the General Meeting of shareholders and ballots are also sent by 

mail to shareholders whose rights to the shares of the Corporation are recorded 
in the shareholder register.

138

139

ANNUAL REPORT / 2020SISTEMA PJSFC 
//sistema.com

MEMBERSHIP OF SISTEMA’S BOARD OF DIRECTORS 
AS OF 31 DECEMBER 2020 1

Vladimir Evtushenkov

BOARD CHAIRMAN2

Anna Belova3

Andrey Dubovskov4

Felix Evtushenkov

Ron Sommer

DEPUTY CHAIR OF THE BOARD 
IN 2020

DEPUTY CHAIR OF THE BOARD 
FROM 18 APRIL 2020

Robert Kocharyan3, 5

Roger Munnings3, 6

Vladimir Chirakhov

Anatoly Chubais3

Mikhail Shamolin

The Board of Directors has 12 members.

Independent Directors
Anna Belova
Robert Kocharyan
Roger Munnings
Anatoly Chubais
Etienne Schneider
David Iakobachvili

Non-executive directors
Vladimir Evtushenkov
Felix Evtushenkov
Mikhail Shamolin
Ron Sommer
Andrey Dubovskov

Executive Director
Vladimir Chirakhov

50%

42%

8%

Changes in the membership of the Board of Directors

Compared to the corporate year 2019–2020, the number of Board 
members was increased from 11 to 12, and S. Boev and J. Krecké 
quitted the Board. Among the new members elected to the Board 
of Directors at the General Meeting of shareholders on 27 June 2020 
were the President of the Corporation V. Chirakhov and independent 
directors A. Chubais and E. Schneider.

Meetings of the Board of Directors

Sistema’s Board meetings are held on a regular basis in accordance 
with the approved annual work plan of the Board of Directors, which is 
made based on Sistema’s strategic planning and reporting cycle.

In 2020, the Board of Directors held 12 meetings: 7 scheduled in-person 
meetings and 5 unscheduled meetings held in the form of absentee 
voting. The Board of Directors reviewed a total of 68 agenda items 
in 2020.

Etienne Schneider3

David Iakobachvili3 ,7

12 members

of the Board of 
Directors 

12 meetings

of the Board held in 
2020

68 agenda 

items
reviewed by the Board 
in 2020

140

SISTEMA PROFILE

PERFOMANCE

KEY ASSETS' 
PERFORMANCE

CORPORATE
GOVERNANCE

SUSTAINABILITY  
MANAGEMENT

ANNEXES

Number of in-person meetings

Number of absentee votes

Number of items in accordance with the Board’s work plan

Actual number of items reviewed by the Board

2020

2019

7

5

40

68

8

5

37

74

Over the reporting period the Board 
of Directors considered the following key 
items:
 › Sistema’s development strategy.
 › Sistema’s action plan for tackling 

the coronavirus pandemic. 

 › Sistema Group’s strategic planning cycle.
 ›
Investment policy, strategy of Sistema’s 
investment funds and priority areas 
for investment in 2020–2021.

 › New investment projects.

 – Managing and creating value 

 › Sistema’s results and performance against 

budget.

 › Budget planning, approval 

of the consolidated budget of Sistema 
PJSFC and management’s KPIs 
for 2020–2021.

 › Management of the Corporation’s risks.
 › Activities of the internal audit department. 
 › HR matters and employee incentive 

systems.

 › Assessment of the quality of corporate 

governance.

for Sistema’s investments in the following 
areas:

 › Corporate Social Responsibility.
 › Mandatory corporate procedures, 

 – Telecommunication and digital assets;
 – E-commerce and retail assets; 
 – Agricultural assets;
 – Timber processing and pulp and paper 

assets;

 – Banking assets;
 – High-tech assets;
 – Development and construction assets;
 – Healthcare assets;
 – Hotel assets.

including calling the General Meeting 
and developing the work plan of the Board 
of Directors.

 › Composition of Board Committees 

and determining the status of Board 
members.

 › Approval of transactions, including 
the acquisition of equity stakes.

ITEMS REVIEWED BY THE BOARD OF DIRECTORS IN 2020,%

Business strategies, investments, 
new activities
Financial reports, planning and audit 
Approval of transactions 
Shareholdings in portfolio companies, 
groups and accociations; branches 
Appointments and HR policy 
Corporate governance and stocks 
Approval of internal regulations 
Functional strategies 

40

13
12
10

9
9
6
1

1.  Short biographies of the members and information about their shareholdings in Sistema PJSFC are available in Annex 1.
2.  The Chairman and Deputy Chairs of the Board of Directors were elected at the first Board meeting on 27 June 2020 

(which was held after the AGM).
Independent Director.

3. 

5. 

6. 

7. 

4.  After the reporting period, on 18 April 2020, A. Dubovskov was also elected Deputy Chair of the Board of Directors. 

In line with Moscow Exchange listing rules, R. Kocharyan was deemed independent by Sistema. Information pertaining to 
the decision is available on Sistema's website.
In line with Moscow Exchange listing rules, R. Munnings was deemed independent by Sistema. Information pertaining to the 
decision is available on Sistema's website.
In line with Moscow Exchange listing rules, D. Iakobachvili was deemed independent by Sistema. Information pertaining to 
the decision is available on Sistema's website.

8.  After the end of the reporting period, from 19 April 2020, A. Dubovskov became non-executive director due to termination 

of his powers as the President of the Corporation.

141

ANNUAL REPORT / 2020SISTEMA PJSFC 
 
//sistema.com

DISTRIBUTION OF ISSUES CONSIDERED BY 
THE BOARD OF DIRECTORS IN 2019 AND 
2020, by topics

Business strategies, investments, 
new activities 

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

‘20

‘19

Appointments and HR policy

Corporate governance and stocks 

Approval of transactions 

Approval of internal regulations 

Shareholdings in portfolio companies, 
groups and associations; branches 

Financial reports, planning and audit 

Functional strategies

27

24

6

5

6

11

8

18

4

1

7

4

9

7

1

4

Most of the items reviewed by the Board of Directors in 2020 were 
related to the Corporation’s business strategy and management 
of its portfolio of investments in various industries, financial planning 
and approval of transactions (including shareholdings in companies). 
The number of items concerning corporate governance and functional 
strategies decreased after these aspects were integrated into reports 
on business strategies. 

Preparation for meetings and quorum of the Board 
of Directors

The existing procedures of preparation for Board meetings are designed 
to ensure the best use of the experience and expertise of Board 
members. Materials on the agenda items are published on the Board’s 
electronic portal at least 10 days before the meeting, which gives 
members sufficient time to form an informed opinion on all agenda items. 
Most agenda items (including the approval of transactions) undergo a 
mandatory preliminary review at meetings of the Board’s Committees.

The Corporation practices in-depth analysis and preliminary review 
of materials relating to key items of the agenda involving thorough 
discussions between Board members and management. This makes 
it possible to increase the involvement of the Board members 
in the development of the Corporation’s strategy.

Meetings of Sistema’s Board of Directors usually have a high attendance 
rate: the average quorum of meetings in 2020 was 96.5%.

PARTICIPATION OF SISTEMA BOARD MEMBERS IN MEETINGS 
OF THE BOARD OF DIRECTORS AND ITS COMMITTEES IN 2020

s
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Attendance1

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V. Evtushenkov

12/12

A. Belova

S. Boev2

A. Dubovskov

F. Evtushenkov

R. Sommer

R. Kocharyan

J. Krecké2

12/12

5/5

12/12

12/12

12/12

8/12

5/5

R. Munnings

12/12

V. Chirakhov3

A. Chubais3

M. Shamolin

E. Schneider3

7/7

7/7

11/12

7/7

4/4

3/4

3/4

3/4

4/4

4/4

4/4

3/4

D. Iakobachvili

12/12

4/4

17/17

17/17

2/9

9/9

17/17

8/8

8/8

6/6

3/3

2/3

2/3

3/3

3/3

3/3

1/3

9/9

4/5

9/9

6/9

9/9

9/9

8/8

4/4

4/4

8/8

4/4

4/4

96.5%

the average quorum of meetings

1.  The first number shows the number of meetings attended by the Board member, the 

second number is the total number of meetings.

2.  Member of Sistema’s Board of Directors until 27 June 2020.
3.  Member of Sistema’s Board of Directors from 27 June 2020.

142

Assessment of the work of the Board of Directors and its committees

The assessment of the Board of Directors’ 
performance is an important mechanism 
for maintaining and improving Board 
effectiveness. It aims to identify strengths 
and areas of improvement in Sistema’s 
Board governance, and suggests changes 
and adjustments. Holding externally facilitated 
assessments from time to time is a global 
best practice that is also recommended 
by the Russian Corporate Governance 
Code. Sistema has endorsed this practice 
since 2017, when the first external evaluation 
of its Board was conducted. In keeping 
with recommendations of the Corporate 
Governance Code, the second external 
evaluation was scheduled for spring 2020 but 
was postponed to spring 2021 due 
to the coronavirus pandemic. The assessment 
was carried out by a consortium of two highly-
reputed global firms: Nestor Advisors Ltd., a 
London-based advisory firm that specialises 
exclusively in corporate governance, and EY, 
one of the world’s leading professional 
services organizations with significant 
presence in the Russian market.

The assessment covered the following areas 
of the Board’s work:

 › Key responsibilities, including strategic 

direction, oversight of company’s 
performance, strategic HR issues, internal 
control and risk management;

 › Board relationship with management 

and quality of information flows;

 › Board profile, composition and director 

nomination practices;

 › Board functioning and dynamics;
 › Role of the Chairman;
 › Board Committee structure and functioning; 
 › Board processes and support; and
 › Board Committee effectiveness.

The goal of the assessment was to: 

 › Enhance the effectiveness of the Board 
by identifying possible improvements 
in its structure, processes, functioning, 
dynamics, and capacity to constructively 
challenge management;

 › Develop shared views among Board 

members on how the Board can better 
contribute to Sistema’s performance;

 › Strengthen confidence in Sistema’s 

approach to corporate governance among 
shareholders and key stakeholders; 
 › Assist Sistema in maintaining “best 

in class corporate governance”, including 
compliance with the Russian Corporate 
Governance Code and alignment 
with international best practices in the area 
of board effectiveness; and

 › Track progress vis-à-vis the previous 2017 

Sistema Board evaluation. 

The assessment was conducted on the basis 
of an extensive questionnaire and follow up 
interviews with board members and several 
members of senior managment reporting 
to the Board. Its main findngs can be summed 
up as follows: 
1.  Sistema has a hard-working Board 

with developed governance processes 
and practices at Board and Committee 
level; 

2.  Board members are very 

senior with significant decision-
making and strategic experience 
and commensurate reputational weigh. 
They are capable of complementing 
the Chairman’s long-standing leadership;

3.  Going forward, the Board might want 
to focus more on long-term portfolio 
strategies. It should also consider a more 
independent composition profile in line 
with comparable investment companies 
worldwide and continue focusing its 
attention on the quality of the board 
leadership of its significant investees; and
4.  To this effect, succession planning at every 
level and its oversight by the Board could 
become more systematic.

The external assessment provided a set 
of recommendations for specific improvement 
in these and other areas whose implementation 
Sistema is currently exploring. 

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Committees of the Board of Directors

THE STRUCTURE OF SISTEMA’S BOARD COMMITTEES AS OF 31 DECEMBER 2020

Sistema has five committees of the Board of Directors:
 › Strategy Committee;
 › Audit, Finance and Risk Committee;
 › Nomination, Remuneration and Corporate Governance Committee;
 › Ethics and Control Committee;
 ›

Investor Relations and Dividend Policy Committee.

The main role of the Committees is to assist the Board in the preparation 
and adoption of decisions in specific functional areas, as well as 
to ensure prior in-depth scrutiny of matters put forward for the Board’s 
consideration. 

The status, procedures for nominating 
members, responsibilities and decision-
making procedures of the Board’s Committees 
are regulated by the Terms of Reference 
of the relevant committees as approved 
by the Board of Directors and published 
on the Corporation’s website in the Corporate 
Documents section http://www.sistema.ru/ 
o-kompanii/korporativnoe-upravlenie/
korporativnye-dokumenty/.

FUNCTIONS OF THE BOARD COMMITTEES

NAME 
OF THE COMMITTEE

STRATEGY COMMITTEE

AUDIT, FINANCE 
AND RISK COMMITTEE

NOMINATION, 
REMUNERATION 
AND CORPORATE 
GOVERNANCE 
COMMITTEE

FUNCTIONS OF THE COMMITTEE 

 › Analysing the strategic management issues of Sistema Group;
 › Reviewing the strategy planning methodology;
 › Reviewing M&A transactions with a value exceeding USD 100 M;
 › Reviewing Sistema Group’s investment projects requiring an entry into new geographies 

or industries and projects with significant state ownership.

 › Facilitating and supervising the processes of preparing and auditing the Company’s 

financial statements;

 › Assessing the quality of audit services based on the audit of Sistema’s financial statements 

and making preliminary recommendations to the Board of Directors with respect 
to the selection of RAS and IFRS auditors;

 › Assessing the risk management system and ensuring compliance with applicable legal 

requirements in financial reporting, audit and planning;

 › Performing a provisional appraisal of transactions submitted to the Board of Directors;
 › Budgeting and financial modelling.

 › Facilitating the development of an effective corporate governance system meeting 

international standards at the Corporation and its portfolio companies;

 › Conducting a preliminary review of candidates:
 – for the Board of Directors of Sistema PJSFC;
 – for the boards of directors of portfolio companies; 
 – for senior management positions across Sistema Group; 
 – for the position of the Corporation’s Company Secretary;

 › Developing the Corporation’s incentive and remuneration policies;
 › Organising the assessment of the performance of the Board of Directors.

ETHICS AND CONTROL 
COMMITTEE

 › Ensuring an effective system of economic and corporate security;
 › Monitoring compliance with the requirements of the Code of Ethics of the Corporation;
 ›
Introducing a system for preventing corruption and fraud and other misconduct related 
to violations of applicable legislation at Sistema Group companies.

INVESTOR RELATIONS 
AND DIVIDEND POLICY 
COMMITTEE

 › Strengthening the Corporation’s investment case;
 › Supporting effective relations with the financial community;
 › Developing Sistema’s dividend policy, including recommendations for the Corporation’s 

Board of Directors with respect to the amount of payable dividends;

 › Protecting the rights and interests of Sistema’s shareholders.

Strategy 
Committee

Audit, Finance 
and Risk 
Committee

Nomination, 
Remuneration 
and Corporate 
Governance 
Committee 1

Ethics 
and Control 
Committee

Investor Relations 
and Dividend 
Policy Committee

V. Evtushenkov

CHAIR

CHAIR

CHAIR

CHAIR

CHAIR

A. Belova

A. Dubovskov

F. Evtushenkov

R. Sommer

R. Kocharyan

R. Munnings

V. Chirakhov

A. Chubais

M. Shamolin

E. Schneider

D. Iakobachvili

Composition of the Committee

50

37.5

20

80

33

67

20

40

25

75

Independent 
director 
Non-executive 
director 
Executive director 

12.5

40

R. Munnings, a member of the Audit, Finance and Risk Committee 
is an expert in finance and audit with many years of experience 
in the sector.

144

1.  The President of Sistema PJSFC attends Committee meetings in the capacity of a permanent invitee and does not vote 

on the matters submitted for consideration of the Committee.

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MATTERS CONSIDERED BY THE COMMITTEES OF THE BOARD 
OF DIRECTORS OF THE CORPORATION

NAME OF THE 
COMMITTEE

NUMBER OF 
MEETINGS IN 2020

TOPICS DISCUSSED

Strategy Committee

Audit, Finance 
and Risk Committee

Nomination, 
Remuneration 
and Corporate 
Governance 
Committee

Ethics and Control 
Committee

Investor Relations 
and Dividend Policy 
Committee

4

 › Value creation by the Corporation’s investments in various industries;
 › Strategic planning cycle;
 › Strategy of digital transformation;
 › Corporate culture development. 

17

 › Appraisal of the auditor’s services, development of recommendations 

for the Board of Directors on appointing an external auditor;

 › Review and approval of the Corporation’s financial reports, the annual 
report and report on performance against the Corporation’s budget;
 › Review of management’s reports on risk management at Sistema, risk 

maps and mitigation plans;

 › Preliminary review and evaluation of transactions and investment 

projects to be submitted to the Board of Directors;

 › Review of performance and work plans of internal audit units; 
 › Review of the principles of investment project prioritisation.

9

6

8

 › Development of corporate governance across Sistema Group;
 › Organising the work of the Corporation during the coronavirus 

 ›

pandemic; 
Incentive system and key parameters, performance assessment 
and bonuses for the key managers and employees of Sistema;
 › HR process and preview of candidates for senior management 

positions at Sistema and nominees to the boards of directors of the key 
portfolio companies.

 › Performance of the Internal Audit Department in 2019 and its work plan 

for 2021;

 › The system for preventing fraud and corruption at Sistema;
 › Functional strategy in the area of corporate (including information) 

security.

 › Amount of dividends and dividend policy of the Corporation;
 › The Corporation’s ESG strategy;
 › Analysis and monitoring of Sistema’s market and investment base; 
 › Functional strategy in the area of external communications; 
 › Sistema’s equity story and perception of Sistema by the investment 

community.

President

The President of Sistema PJSFC is a 
permanent chief executive officer whose 
main tasks include managing the current 
operations of the Corporation and dealing 
with matters outside the remit of the General 
Meeting of Shareholders, the Board 
of Directors and the Management Board, 
with the aim of achieving the strategic 
goals set by the Board of Directors, 
ensuring the Corporation’s profitability 
and safeguarding the rights and legitimate 

interests of its shareholders. The President 
reports to the Board of Directors 
and the General Meeting of shareholders 
of Sistema PJSFC. The President chairs 
the Management Board of Sistema PJSFC.

On 20 April 2020, the Board of Directors 
of Sistema PJSFC approved the appointment 
of Vladimir Chirakhov as the President 
and Chairman of the Management Board 
of Sistema PJSFC. 

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Vladimir 
CHIRAKHOV

Born in Tbilisi 
(Georgia) in 1974.

In 1996, graduated with honours from the Russian Federal Security 
Service Academy with a degree in applied mathematics. In 2000, 
studied system analysis and business management at Moscow 
International Higher Business School MIRBIS. In 2001, graduated 
from the Russian Presidential Academy of National Economy with a 
degree in management. In 2013, completed Executive MBA at Moscow 
Skolkovo School of Management. 

2005–2009 – category manager, project manager at LLC M.Video.
Management.

2009 – Sales Director at LLC Lindex.

2009–2012 – Sales Director, Executive Director, CEO at LLC Korablik-R.

Appointed Deputy CEO for Sales at OJSC Detsky Mir in March 2012. 
CEO of PJSC Detsky Mir from September 2012 to March 2020.

Appointed President of Sistema PJSFC on 20 April 2020.

Awarded a national Order of Friendship in March 2020.

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Management Board

The Management Board of Sistema PJSFC determines methods 
for the implementation of the Corporation’s development strategy, 
formulates development plans, determines and monitors investment 
processes and previews most matters to be subsequently submitted 
to the Corporation’s Board of Directors.

In 2020, the Management Board held 8 meetings and reviewed 
34 agenda items in the following key areas:
 › Sistema’s development strategy.
 › Management of Sistema’s investment funds
 › Sistema Group’s strategic planning cycle.
 › Development strategy, value creation and monetisation of Sistema’s 

investments in various industries.

 › Corporate governance practices 

at the Corporation

 › Budget execution, budget planning and key 

performance indicators.

 › Debt and liquidity management.
 › Sistema’s ESG strategy. 

In May 2020, the powers of the previously 
elected Management Board were terminated, 
and the Board of Directors approved a new 
Management Board for a three-year term. 
As of 31 December 2020, the Corporation’s 
Management Board consisted of 15 members.

MEMBERS OF THE MANAGEMENT BOARD OF SISTEMA PJSFC AS 
OF 31 DECEMBER 20201

1 Vladimir Chirakhov

President, Chairman of the Management Board

2

3

Igor Alyoshin

Sergey Egorov

4 Artyom Zasursky

5 Alexey Katkov

6

7

8

Igor Kozlov

Svetlana Matveyeva

Leonid Monosov

9 Oleg Mubarakshin

10 Leonid Petukhov

11 Vsevolod Rozanov

12 Artyom Sirazutdinov

13 Vladimir Travkov

14 Ali Uzdenov

15 Sergey Shishkin

Vice President for Security

Managing Partner

Vice President for Strategy

Managing Partner

Vice President for IT

Vice President for HR

Managing Partner

Managing Partner

Managing Partner

Managing Partner

Managing Partner

Vice President for Finance

Managing Partner

Vice President for Corporate Governance and Legal Matters

CHANGES IN SISTEMA’S MANAGEMENT BOARD IN 2020

V. Chirakhov

A. Pilipenko 
J. Tulgan 
M. Yanpolsky

L. Monosov

I. Kozlov

L. Petukhov

DATE OF CHANGE

GROUND OF A CHANGE

20 April 2020

appointed President, Chairman of the Management Board 

16 May 2020

appointment was terminated

17 May 2020

13 July 2020

18 December 2020

appointed

appointed

appointed

1.  Short biographies of the members and information about their shareholdings in Sistema PJSFC are available in Annex 1.

148

Governance bodies reporting to the President 
and the Management Board

To improve its managerial decision-making processes Sistema has 
established a number of governance bodies that report to the President 
and the Management Board, namely the Finance and Investment 
Committee, the Risk Committee, the Tender Committee and the IT 
Committee. 

These committees are permanent consultative collective bodies tasked 
with a detailed analysis of current affairs and processes within their 
remit and with assisting the President and the Management Board 
in decision-making.

Finance and Investment Committee

The responsibilities of the Finance and Investment Committee include:
 › Review of the Corporation’s investment projects at different stages 

from conception to completion;

 › Approval of financial models, business plans and key performance 

indicators of investment projects;

 › Recommendations regarding the feasibility of projects, exit scenarios 

and sources of financing;

 › Review of external financing terms.

The Committee considers the Corporation’s investment projects 
once they are approved by the Expert Council. An approval 
by the Committee is required for further review of the project 
by the Management Board and/or Board of Directors.

The Committee consists of 7 members and is chaired by the President 
of the Corporation Vladimir Chirakhov.

The Finance and Investment Committee oversees the work 
of the Expert Council, the Budget Subcommittee and the Remuneration 
Subcommittee. 

The Expert Council consists of 12 members and considers all 
of the Corporation’s new investment ideas and projects for acquisition 
of assets in new and related industries, as well as in industries where 
Sistema already has a presence. The Expert Council is charged 
with verification of the conformity of the projects with a series of formal 
requirements set out in the Corporation’s regulatory documents, 
the scoring of projects, and the preparation of written opinions thereon. 
Once approved by the Expert Council, projects are further reported 
to the Finance and Investment Committee.

The Budget Subcommittee consists of 5 members and aims to improve 
budgeting policies, principles and procedures and to develop 
guidelines in this area for the governance bodies of the Corporation. 

The Remuneration Subcommittee consists of 8 members and aims 
to improve budgeting policies, principles and procedures and 
to develop guidelines in this area for the governance bodies 
of the Corporation.

12  

members 
of the Finance 
and Investment 
Committee 

47 

meetings  
of the Committee 
held in 2020

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13 members 

of the Risk Committee

4 meetings  

of the Risk Committee 
held in 2020

7 members 

of the Tender Committee

25 meetings  

of the Tender Committee  
held in 2020

12 members 

of the Information 
Technologies Committee

1 meeting  

of the IT Committee  
held in 2020

150

Risk Committee

The Risk Committee’s responsibilities include:
 › Assessment of the most material risks facing the Corporation and its 

portfolio companies;

 › Ensuring the preparation of a risk register and a generalised risk map 

of Sistema;

 › Preparation and approval of risk assessment reviews;
 › Development of proposals regarding acceptable risk levels (risk 

appetite) for Sistema; 

 › Coordination of risk management strategies and plans and monitoring 

of their implementation.

The Committee consists of 13 members and is chaired by the Vice 
President for Finance Vladimir Travkov.

The Risk Committee includes an Expert Group consisting of 8 members 
that reviews matters pertaining to the approval of counterparty 
limits (applying to banks, insurers and management companies) 
and guarantees (including bank guarantees) securing counterparty 
obligations, the pre-approval of WACC1 estimates for the evaluation 
of investment projects of portfolio companies to be further reported 
to the Finance and Investment Committee, and other operational 
matters pertaining to risk management across Sistema Group.

Tender Committee

The responsibilities of the Tender Committee include:
 › Ensuring the acquisition of goods, works and services on the best 

terms available; 

 › Minimising the costs of purchase (ownership, operation) of goods, 

works and services without compromising their quality;

 › Ensuring the sale of Sistema’s property and rights as they become 

irrelevant to the company’s operations on the best economic terms 
available;

 › Ensuring the transparency of purchasing procedures and impartial 

decision-making;

 › Facilitating the prevention of corruption, fraud and other wrongdoing 

in purchasing.

The Committee consists of 7 members and is chaired by the Vice 
President for Finance Vladimir Travkov. 

Information Technologies Committee

The IT Committee’s responsibilities include:
 › Coordinating the work of subdivisions and employees 

of the Corporation on matters related to information technologies; 

 › Creating conditions conducive to effective implementation 

of Sistema’s IT projects and initiatives; 

 › Building and maintaining the integrated IT architecture 

of the Corporation based on advanced digital technologies; 

 › Ensuring the uniformity of corporate IT standards and tools 

at Sistema. 

The Committee consists of 12 members and is chaired by the Vice 
President for IT Igor Kozlov.

Specific characteristics of risk management, internal control 
and internal audit systems

Risk management

Internal control system 

Sistema’s risk management system employs a 
two-level approach, under which the risks 
identified at Sistema and its portfolio 
companies are consolidated to assess their 
impact on Sistema Group as a whole.

The enterprise risk management system 
(ERM) used in the Corporation addresses 
the following tasks:
 ›

Identification of risks at all levels 
of management (from the top to line 
management), which includes identifying risk 
owners and making risk passports;
 › Primary assessment of the materiality 

of identified risks and their analysis (VaR 
methodology);

 › Ranging risks by management levels;
 › Assessment of the aggregate influence 

of material risks on the Corporation’s key 
financial indicators (Monte Carlo modelling);
 › Development of plans to mitigate identified 

risks at all management levels;

 › Regular monitoring of performance against 
mitigation plans and assessment of their 
effectiveness; 

 › Risk monitoring, quarterly reports on risks 

facing the Corporation.

Sistema’s risk management procedures are 
carried out by a dedicated risk management 
unit with the support of risk management 
professionals from the Finance Function. 

The reassessment of identified and/or new 
risks, the effects of mitigation and response 
measures and the approval of limits applying 
to counterparties (banks, management 
companies and insurers) are monitored 
at least on a quarterly basis by a special Expert 
Group of the Risk Committee, which includes 
representatives of all of the Corporation’s key 
departments. The risk management system 
is monitored by Sistema’s Risk Committee 
and Management Board.

Sistema’s senior executives make regular 
reports on risk management at the Corporation 
to the Audit, Finance and Risk Committee, 
which translate into further reports 
to the Board of Directors.

Sistema’s internal control system is based 
on advanced international and Russian 
internal control practices and methodologies, 
covers all the main material decision-
making levels and serves the best interests 
of the Corporation’s shareholders, investors 
and management.

The internal control system 
and the responsibility for implementation 
of control procedures are formalised in codes, 
policies, procedures and other internal 
regulations of the Corporation.

The Internal Control Policy was approved 
by the Corporation’s Board of Directors and is 
an internal top-level document describing 
the key principles of internal control as a 
continuous and integrated process that 
involves all units and governance bodies 
of the Corporation. 

The Corporation methodically works 
on the development of a regulatory framework 
designed to govern all matters relating 
to internal control by means of cascading 
them from the level of the Board of Directors 
to the level of employees. 

The key objectives of the internal control 
system are:
 › Creating new and improving existing 

control mechanisms that will ensure efficient 
business processes and the implementation 
of the Corporation’s investment projects;
 › Ensuring the safety of the Corporation’s 
assets and efficient use of its resources;

 › Protecting the interests of the Corporation’s 
shareholders and preventing and resolving 
conflicts of interest;

 › Creating conditions for the timely 

preparation and submission of reliable 
reports and other information that is legally 
required to be publicly disclosed;

 › Ensuring the Corporation’s compliance 
with applicable laws and requirements 
of regulators.

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In accordance with advanced practices 
and approaches in internal control and audit, 
the effectiveness of the Corporation’s 
internal control system is ensured at three 
levels (in addition to the Board of Directors 
and the Corporation’s senior management):
 › Level 1: Heads of subdivisions 

and employees of the Corporation are 
responsible for building an effective internal 
control system and assessing and managing 
risks within their remit.

 › Level 2: Sistema’s controlling bodies 

and Committees perform control functions, 
e.g.:
 – The Risk Committee and the Risk 

Management Function are responsible 
for developing and monitoring 
the implementation of an effective risk 
management practice; 

 – The Finance and Investment Committee 

of the Corporation approves 
and monitors the implementation 
of investment projects;
 – The Security Department is 

responsible, inter alia, for economic 
security, the prevention of corruption 
and information security.

 › Level 3: The Internal Audit Department, 

which conducts independent assessments 
of the effectiveness of the internal control 
system, the risk management procedures, 
and the corporate governance system. 

The internal control system of the Corporation 
includes, but is not limited to: 
 › Regulation of processes and procedures; 
 › Division of roles and responsibilities 

in decision making; 

 › Prevention and identification mechanisms 

of control; 

 › Notification about irregularities, abuse 

of office, conflicts of interest; 

 › Ethical standards of business conduct;
 › Awareness of the Corporation’s employees 

about the internal control system. 

All of the Corporation’s employees 
in charge of various control procedures bear 
responsibility for the effectiveness of such 
controls and risk management activities as 
prescribed in their job descriptions, internal 
regulations and legislation of the Russian 
Federation and other applicable jurisdictions.

Internal audit

The Internal Audit Department reports to the Board of Directors 
(functionally) and Sistema’s President (administratively). The Audit 
Department is headed by a Chief Auditor who is appointed 
and dismissed by the President based on the resolutions passed 
by the Corporation’s Board of Directors following a preliminary approval 
by the Board’s Ethics and Control Committee.

The key objectives of the Internal Audit Department are:
 › Helping shareholders and management improve the internal 

control system by performing regular audits of the effectiveness 
of the Corporation’s internal control, risk management and corporate 
governance systems;

 › Supplying management and shareholders with objective information 
on existing internal and external risks, as well as their probability 
and consequences;

 › Enhancing awareness among the Corporation’s management team 

about the performance of Sistema Group companies;
 › Monitoring the achievement of the goals of shareholders 

of the Corporation.

To meet these objectives, the Internal Audit Department carries out 
the following functions:
 › Performing independent audits of individual operations, processes 

and units;

 › Assessing the effectiveness of the internal control system;
 › Assessing the effectiveness of the risk management system;
 › Assessing the effectiveness of the corporate governance system, 

preventing violations of legislation and the Corporation’s regulations, 
ensuring the observance of professional and ethical standards 
and preparing recommendations for improving them;

 › Developing recommendations to remedy deficiencies identified 

and monitoring the execution of remedial actions;

 › Administering and conducting (where appropriate) internal 

investigations;

 › Monitoring compliance with the Corporation’s internal regulations;
 › Administering the Whistleblower Hotline.

The Internal Audit Department has all the resources and powers 
required to perform the above functions and is an independent 
structural unit. The Department’s activities are performed in compliance 
with the existing laws of the Russian Federation, the Charter 
of Sistema PJSFC, the Code of Ethics and other internal regulations 
of the Corporation, as well as the recommendations of international 
professional organisations and standards in the area of internal 
control and audit (e.g., the Committee of Sponsoring Organisations 
of the Treadway Commission (COSO) and International Internal Audit 
Standards). 

Aiming to improve the quality, widen the scope and increase the depth 
of audits, the Department continuously works on a single methodology 
base to standardise audit and control procedures in specific fields 
and risk areas.

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The Internal Audit Department closely 
interacts with Sistema’s independent auditors, 
helping them better coordinate their work 
and providing consultations to ensure 
better annual audit planning with respect 
to evaluation of the effectiveness of the internal 
control system in the area of financial 
reporting, and assessing the identified risks. 

Regular reports on the performance 
of the Internal Audit Department are reviewed 
by the Audit, Finance and Risk Committee 
and the Ethics and Control Committee 
of the Board of Directors of Sistema PJSFC 
and are also submitted for consideration 
by the Board of Directors at the end 
of the year.

In 2020, the Internal Audit Department 
conducted 23 audits to assess 
the effectiveness of the Corporation’s internal 
control, risk management and corporate 
governance systems. The audits performed 
by the Internal Audit Department did not 
uncover any weaknesses or risks that could 
affect the sustainability of the Corporation’s 
business as a whole. Specific comments 
pertaining to various aspects audited were 
communicated to stakeholders in a timely 
manner and followed up by recommendations 
on how to eliminate them.

Sistema’s Internal Audit Department actively 
develops automation technologies in an effort 
to improve the effectiveness of audit 
procedures, specifically at planning, risk 
analysis and testing stages.

Resolution of conflicts of interest

Matters related to conflicts of interest 
are governed by the Corporation’s Code 
of Ethics as well as the laws of applicable 
jurisdictions. The Corporation has 
an ethics assessment procedure: all top 
managers of the Corporation complete 
Ethics and Conflict of Interest Declarations 
annually or as conflicts of interests 
arise. Moreover, all new employees are 
introduced to the requirements of the Code 
of Ethics and the procedure for completion 
of Declarations and are required to report 
relevant conflicts of interest (if any) before 
starting to perform their responsibilities.

External audit

In compliance with the decision of the Audit, 
Finance and Risk Committee, the Corporation 
uses the following procedures to appoint 
the independent auditors of Sistema’s 
financial statements. The Committee 
performs an annual assessment of the quality 
of audit services received. If the quality 
of services provided by the current auditor 
is deemed unsatisfactory, the Audit, Finance 
and Risk Committee organises a tender 

In 2020, the results of the ethics declaration 
campaign were reviewed by the Ethics 
and Control Committee of Sistema’s Board 
of Directors. In most cases, the declared 
conflicts of interest did not require any 
resolution measures, as they posed no risks 
to the Corporation’s interests. However, 
action plans on conflict resolution were 
implemented with respect to several 
declarants in accordance with best corporate 
governance practice.

for engaging a new auditor. If the quality is 
deemed satisfactory, Sistema negotiates 
the price of the services with the current 
auditor for the following period. According 
to the decision of the Audit, Finance and Risk 
Committee, a tender for external audit 
services should be held at least every five 
years to ensure the auditor’s impartiality 
and objectivity.

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Corporate governance across Sistema Group

Approval of internal regulations in the area of ESG

The quality of strategic planning and the investment appeal of Sistema’s 
portfolio companies depend, inter alia, on the quality of the corporate 
governance procedures. To increase the value of its investments, 
Sistema is giving particular attention to improving the quality 
of corporate governance at its portfolio companies.

of portfolio companies and is deeply involved 
in the process, from formulating the skills 
and expertise requirements for each key asset 
to making recommendations with regard 
to specific lists of candidates.

The Corporation carries out strategic management of its key portfolio 
companies through the efficient work of boards of directors by including 
professional independent members with expertise in the relevant 
industries, as well as in strategy, finance, audit and corporate 
governance. Independent directors account for about one-third 
of members of the boards of key portfolio companies (depending 
on the level of the company’s organisational maturity).

The Corporation continuously improves its corporate governance 
system in order to increase efficiency and remain in line with best 
practices. Improving the quality of corporate governance processes 
at portfolio companies and attracting competent professionals to their 
boards of directors is designed to increase the quality of decision-
making and the shareholder value of Sistema’s portfolio assets. 
With that in mind, the Nomination, Remuneration and Corporate 
Governance Committee of Sistema’s Board of Directors gives priority 
to the selection of candidates to be nominated to the boards of directors 

The boards of directors of portfolio 
companies and their committees ensure 
control and coordination and support 
the management of portfolio companies 
in decision-making in the following main 
functional areas, seeking to further enhance 
the quality of management of portfolio 
companies:
 › Strategy and key transactions; 
 › Budget planning; 
 › HR policy and incentive system; 
 ›

Internal audit. 

The committees of the boards of directors 
of portfolio companies play a pivotal role 
in the collective review of relevant matters 
to be reported to the Board of Directors.

Development of the corporate governance system in 2020

Independent directors on the Corporation’s Board of Directors

In 2020, 12 members were elected to the Corporation’s Board 
of Directors, 6 of which qualify as independent directors or are 
recognised as independent according to Moscow Exchange’s Listing 
Rules and the Russian Corporate Governance Code. 

The current Board comprises the following independent directors:
 › Anna Belova;
 › Robert Kocharyan;
 › Roger Munnings;
 › Anatoly Chubais;
 › Etienne Schneider;
 › David Iakobachvili.

All of the Corporation’s independent directors have strong reputations 
in the professional community and vast experience in managing large 
organisations, which ensures the objectivity of their judgements 
and independence from the influence of the Corporation’s management 
and shareholders when making decisions.

At the first meeting of Sistema’s Board 
of Directors held after the Annual General 
Meeting of shareholders, independent 
director Anna Belova was elected Deputy 
Chair of the Corporation’s Board of Directors. 
In this capacity, she, inter alia, coordinates 
the activities of independent members 
of the Board of Directors and interacts 
with the Chairman of the Board of Directors, 
acting as a senior independent director. Anna 
Belova has extensive experience as a board 
member of large Russian companies and has 
been a member of Sistema’s Board of Directors 
since  2017.

In 2020, the Board of Directors 
of the Corporation approved two internal 
regulatory documents reflecting Sistema’s 
commitment to the ESG agenda: Sustainability 
Policy and a new version of the Corporate 
Governance Code. These documents were 
made in accordance with international 

standards and reflect best practices in the area 
of sustainable development. Sistema has 
made a commitment to implement these 
practices in its portfolio companies acting 
through representatives on the boards 
of directors. 

Live streaming of the Annual General Meeting of shareholders 

In 2020, a new law was passed in Russia 
allowing joint-stock companies to conduct 
their annual general meetings of shareholders 
in the form of absentee voting. However, 
in addition to absentee voting, Sistema’s 
Board of Directors decided to organise a 

live stream of the meeting on the final date 
of voting. In the course of the live stream 
the Corporation’s management made a report 
on the results of 2019 and took questions 
from the shareholders. 

Plans for the development of corporate governance

 › development of a plan for preparing 

and holding an online meeting 
of shareholders in 2022 in the event 
of adoption of the corresponding 
amendments in Russian laws on joint-stock 
companies (the second half of 2021); 
search for new independent candidates 
to be nominated by Sistema to the boards 
of Group companies.

 ›

The Nomination, Remuneration and Corporate 
Governance Committee of Sistema’s Board 
of Directors annually develops and approves 
the Corporation’s action plan for improving 
corporate governance in the next year. 
The plan includes the following actions 
for 2021:
 › development of succession plans 

for the management and the Board 
of Directors with potential formalisation 
of this process in a special internal 
regulation of Sistema PJSFC (the first half 
of 2021);

 › development and approval of internal 

regulations of Sistema PJSFC in the area 
of environment and human rights as part 
of the ESG agenda (the first half of 2021);

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Remuneration 
policy 

applied to board members and 
senior management

Remuneration policy applied to the Board members of Sistema PJSFC

Remuneration for the work of members of the Board of Directors is 
calculated and paid in accordance with the Policy on Remuneration 
and Compensations Payable to Members of the Board of Directors 
of Sistema PJSFC (hereinafter, “the Policy”) approved by the General 
Meeting of shareholders. 

Basic remuneration of members of the Board 
of Directors

In 2020, basic remuneration of members of the Board of Directors 
amounted to RUB 13.7 M or RUB 17.8 M per year depending 
on whether a director is a tax resident of Russia. Basic remuneration was 
paid to Board members in cash in equal quarterly instalments.

Supplementary remuneration of members of the Board 
of Directors

In accordance with the amended Policy being in effect during 
the reporting period, additional remuneration in the form of ordinary 
shares is paid to the members of the Board of Directors subject 
to capitalisation growth in the reporting year.1 The size of additional 
remuneration is set as a variable amount equal to a share2 of the increase 
in capitalisation achieved in the relevant financial year.

The amount of additional remuneration is at any rate limited 
by the amount of basic remuneration (not more than RUB 17.8 m a year).

Remuneration for performance 
of additional duties

Members of the Board of Directors performing 
additional duties, i.e., the Chairman 
of the Board, Deputy Chair of the Board 
and Chairs of the Board Committees, 
receive remuneration on a quarterly basis 
in the amount stipulated by the Policy. 

Reimbursement of expenses 
and other conditions 

Members of the Board of Directors are 
reimbursed for their expenses associated 
with performance of their duties, including 
participation in the meetings of the Board 
of Directors and Board Committees.

Sistema PJSFC insures the liability 
of the members of the Corporation’s Board 
of Directors. 

Sistema PJSFC does not provide loans 
to the members of the Corporation’s Board 
of Directors.

1.  For an increase in capitalisation to be recorded for the purposes of the Policy, the weighted average price of one ordinary share of Sistema on the Moscow 

Exchange at the end of the reporting year (for 60 preceding trading days) should exceed the weighted average price of one share at the beginning 
of the reporting year (for 60 preceding trading days).

2.  0.1% or 0.125% (depending on tax residency) of the increase in capitalisation for the financial year.

156

Remuneration policy applied to the senior management 
of Sistema PJSFC

Share incentive schemes at Sistema 
PJSFC 

At the beginning of 2020, the Board 
of Directors approved the main principles 
of an employee share incentive plan 
aimed at building a long-term relationship 
with the key managers and motivating 
them to achieve a shared goal: growing 
the capitalisation of the Corporation 
(hereinafter, “Share Incentive Plan”).

The participants of the Share Incentive Plans 
are selected on the basis of their performance 
and personal contribution to the development 
of the Corporation and/or portfolio 
companies. The final list of participants is 
approved by the Board of Directors. Each 
participant shall be granted a substantial 
number of ordinary shares in Sistema PJSFC 
(more than 0.1% of the authorised capital). 

The short-term incentive scheme for the top 
managers of Sistema PJSFC in 2020 consisted of:
 › A fixed monthly salary determined in line 
with the internal system of job categories 
(grades);

 › Bonuses paid for implementation 

of projects, generation of cash income, 
achievement of KPIs and set objectives. 
Remuneration is paid based on employees’ 
individual performance and positive 
cashflow generated by projects 
implemented by the teams of Managing 
Partners and Departments of Sistema. 
Payments may amount to
a) up to 20% of cash income 

from implemented projects,

b) fixed % of annual income for achievement 

of KPIs.

For the purpose of calculating bonuses, cash 
income means:
 › an increase in the value of an asset (in 

the event of an asset sale or an IPO) net 
of (i) hurdle rate determined by the Finance 
and Investment Committee chaired 
by the President of the Corporation prior 
to the start of a project or the acquisition 
of an asset, (ii) investments made in such 
an asset and project costs;

 › % of the project team’s annual income.

Other terms and conditions 

No extra compensation above the level 
stipulated by Russian labour legislation is paid 
to the President or other senior executives 
in case of termination of employment.

Sistema does not pay remuneration 
to executive management for serving 
on the Management Board.

The Corporation does not provide loans 
to senior executives.

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Remuneration paid to Sistema’s Board members and senior management 
in 20201

MEMBERS OF SISTEMA’S BOARD OF DIRECTORS RECEIVED THE FOLLOWING REMUNERATION 
IN 2020:

Remuneration for work as member of the Board of Directors

Salaries2

Bonuses2

Remuneration for work as member of the Board’s committees

Reimbursement of expenses incurred by Board members 
in connection with their duties3

2020

2019

RUB  365,497,500

RUB 122,499,000

RUB 393,456,200

RUB 5,820,000

RUB 824,200

RUB 191,720,000

RUB 106,523,000

RUB 631,513,400

RUB 6,750,000

RUB 4,917,600

MEMBERS OF SISTEMA’S MANAGEMENT BOARD4 RECEIVED THE FOLLOWING 
REMUNERATION IN 2020:

Salaries

Bonuses 

Other types of remuneration

2020

2019

RUB 584,901,900

RUB 507,160,500

RUB 4,889,969,300

RUB 2,933,809,000 5, 6

RUB 861,000

RUB 946,700

1.  All figures in this section are given before the applicable income tax.
2.  Remuneration in the form of salaries and bonuses is the compensation allocated in the reporting period to the non-executive directors sitting on 

3. 

4. 

6. 

the Board of Directors.
Including reimbursement of travel and accommodation expenses related to participation of members in the meetings of the Board of Directors 
in the reporting period. 
Including the President of Sistema PJSFC.

5.  Bonuses for 2019 were paid to the employees of Sistema PJSFC in Q1 2020.

In Q1 2020, some members of the Management Board used a part of their cash bonuses for 2019 for acquiring about 12 million ordinary shares 
of the Corporation, which is consistent with Sistema’s strategy for increasing the participation of its employees in the company’s equity.

Risk 
management

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Integrated risk management system and the Group’s risk 
appetite 

The main risks that the business 
of the Corporation may encounter are 
the consequences of the processes and factors 
that Sistema has little or no influence on. That 
said, the Corporation can take measures 
to reduce the negative consequences of such 
factors if a certain risk materialises. This makes 
efficient assessment of the existing risks 
and the probability of their occurrence, as well 
as effective risk management, an important 
part of Sistema’s strategy.

Risk management is an integral part of all 
processes at Sistema: it extends to strategy 
planning and implementation, investing, 
budgeting, procurement, and everyday 
operations. The integrated risk management 
system (ERM) operating at Sistema was built 
in compliance with international standards, 
recommendations and best practices in risk 
management. The ERM system is designed 
to keep risks at the level that is acceptable 
for Sistema’s shareholders and management.

As part of quarterly ERM procedures the risk 
managers of Sistema Group compile risk 
registers for portfolio companies and a 
consolidated risk register for the Group, 
prioritise risks and aggregate them 
into portfolios, evaluate the probability 
and materiality of all risks and analyse 
the impact of material risks on the financial 
results of specific companies and Sistema 
Group as a whole, using simulation 
and financial modelling methods.

In order to address the risks listed in the risk 
register of Sistema Group, the risk owners 
develop risk management (mitigation) 
and response plans, conduct risk monitoring 
and make necessary adjustments. 

One of the key principles of risk 
management at Sistema Group is the use 
of the risk appetite concept. This approach 
implies the identification and monitoring 
of the Corporation’s target risk profile 
in accordance with the current strategic goals 
and in the context of their integration into risk 
management procedures.

Sistema Group’s risk appetite 
determines the level of risks 
acceptable for the shareholders, 
and includes the following basic 
provisions:

 › The amount of potential losses under 
the risks accepted by Sistema Group 
should not reach the level leading 
to the termination of the Group’s 
operations, including under stressful 
conditions;

 › The structure of cash flows of Sistema Group 

 ›

companies should guarantee a timely 
fulfilment of obligations to counterparties 
in the short and long term;
In its operations, the Group aims 
to avoid concentration of risks in specific 
counterparties, industries, and countries/
regions with high risk levels;

 › Sustainable development and economic 

efficiency in the long term;

 › Compliance with the requirements 

of national regulators in the countries 
of operation and the standards 
and recommendations of international 
regulatory bodies;

 › Maintaining an impeccable business 

reputation, avoiding actions that could 
damage the company’s public image;
 › Maintaining the external individual credit 
rating from international rating agencies.

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Risk management reports are submitted for review to the relevant 
collective governance bodies of the Corporation at least once a 
quarter. Each such report contains a revaluation of risks and their 
impact on the Corporation’s financial performance, an assessment 
of the effectiveness of risk mitigation and response plans, and potential 
risk areas (areas requiring attention) identified for future periods.

The Corporation has built a unified compliance system with a programme 
of measures to minimise risks in the areas of anti-corruption and stock 
exchange compliance, personal data and confidentiality protection, 
anti-money laundering and counter-terrorism practices. 

Global and country risks

Risks related to changes in the political and economic situation in Russia 
are material for Sistema because most of the Group’s business is 
conducted in Russia. The companies and investment funds of Sistema 
Group also operate in the CIS, the EU, South and Southeast Asia. 
A significant portion of products produced by the Group’s companies 
is sold in the CIS, Southeast Asia, Eastern Europe and North Africa. 
In the event of any major political turmoil in these regions, the Group’s 
business in these regions may be disrupted or discontinued, which may 
lead to material losses.

Political and economic instability, as well as any potential downturn 
or slowdown in Russia’s economic growth may lead to a decrease 
in household incomes and consumer demand, which could have 
significant negative consequences for the results of operations 
and the financial position of all of Sistema Group companies. 

The business of the Group may be adversely influenced by a toughening 
of sanctions, a complete economic blockade and change in the political 
situation in the country, as well as potential involvement of the Russian 
Federation in military conflicts.

Due to the situation in Ukraine, western countries imposed sanctions 
on a number of Russian citizens and companies. There is a probability 
of extension of existing sanctions or introduction of additional 
categories of sanctions that may influence the companies of the Group 
or the executives employed by the Group of companies. Any 
potential breach of sanctions may prevent the companies of the Group 
from cooperating with the government authorities of the USA/EU, result 
in civil or criminal penalties being applied to the sanctioned persons 
or their personnel in accordance with the laws of the USA/EU, or lead 
to significant fines being imposed on the companies of the Group 
with potential damage to their reputation.

Any further tensions in the relationship between Russia and other 
countries and any escalation of existing conflicts, introduction 
of additional sanctions or continued uncertainty as to their scope may 
have an adverse impact on the Russian economy, the financial status 
of the Group’s partners and suppliers, the capability of the Group’s 
companies to conduct trading and financial operations and to raise 
funding on commercially beneficial terms, and may increase the volatility 
of Sistema’s share price.

Industry risks

Sistema is faced with diverse risks associated 
with the presence of Sistema’s portfolio 
companies in various sectors of the economy. 
The most material risks are related 
to the Group’s operations in the telecom, 
electric power, retail (including e-commerce), 
banking, high tech, hospitality, healthcare, 
pharmaceuticals, timber, agricultural and real 
estate industries. 

Any significant changes in these industries may 
have a material negative impact on the financial 
position of the portfolio companies of Sistema 
and on the Group as a whole.

Sistema’s external risks

Financial risks

The business of Sistema is inextricably 
connected to the state of the global economy 
and financial markets. In particular, it is 
sensitive to movements in the prices of oil, gas 
and other commodities exported by Russia. 
A weakening or strengthening of the rouble 
against the US dollar and the euro amid 
fluctuating oil prices and imposed sanctions 
may result in a rise in costs and/or a drop 
in revenues or impede the achievement 
of financial targets and repayment of debt 
by Sistema Group companies.

An exodus of foreign investors from Russia 
amid the restrictions introduced for foreign 
companies as a result of sanctions may have 
a negative impact on the joint ventures 
(partnerships) and new investment projects 
of Sistema Group. 

Growing inflation may result in higher expenses 
and, therefore, put pressure on profit 
margins and also affect the domestic demand 
for the products and services of Sistema Group 
companies.

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Social and environmental risks

Due to the variety of industries where 
the companies of Sistema Group operate, 
the social and environmental risks faced 
by the assets differ materially across 
the Group. However, it is possible 
to highlight a number of major trends that 
may be seen both as risks and opportunities 
for the companies of the Group:
 › change in consumer preferences, a trend 
towards responsible consumption and a 
healthy lifestyle, higher expectations 
from brands in terms of their mission, 
responsibility and sustainable development;

 › change in the age structure of customers, 

 ›

the need to adapt and update 
products and services in accordance 
with the demands of the ageing population;
increased competition for talents due 
to demographic gaps and changing 
expectations of the young workforce 
in relation to working conditions;
 › climate change and extreme weather 
conditions that may impact crop 
yields, the health of the population 
and the operation of infrastructure;

 › emergence of new technological 

solutions and economic transformation, 
including digitalisation and automation 
in the manufacturing and service sectors 
and potential redundancy of a big number 
of employees;

 › a growing threat to cyber security and a 
tightening of regulations in the area 
of confidentiality and personal data 
protection;

 › deteriorating living standards and potential 

rise in social tensions in the regions 
where the Group operates, which may 
reduce the income of the Corporation 
and the portfolio companies of the Group;

 › a tightening of regulations in the area 
of sustainable development, carbon 
regulations and information disclosure.

The servicing and refinancing of the existing 
and future liabilities of the Corporation 
may lead to a significant cash outflow. If 
in the medium term sanctions are maintained 
and the access of Russian banks and businesses 
to foreign debt remains restricted, this may 
significantly increase the current liquidity 
deficit in the market and result in further 
interest rate rises, making it difficult for Sistema 
Group to raise funding for its operations and 
to refinance the debt of the Corporation 
and its portfolio companies. Should 
the Corporation be unable to raise necessary 
funding on the terms and within the timeframes 
required, it may create significant restrictions 
on business development and the Group’s 
operating and investment activity.

An unfavourable macroeconomic environment 
in many countries where Sistema’s assets 
operate may make it necessary to re-evaluate 
goodwill at some of the assets.

Foreign currency control and restrictions 
on capital repatriation may adversely affect 
capital flows and reduce the value of Sistema’s 
investments in Russia, which may have a 
significant negative impact on the business 
of Sistema Group.

Potential bankruptcy of one of the Russian 
banks acting as the Group’s counterparty 
may result in a reduction in the sources 
of borrowing for the Corporation and its 
portfolio companies and may lead to direct 
losses of funds deposited in the accounts 
of such banks.

Political risks 

The influence of geopolitical risks 
on the activities of the Corporation and its 
portfolio companies remains high, as 
protectionism and economic sanctions are 
increasingly being used as a tool for achieving 
geopolitical goals with unpredictable results.

Introduction of sanctions against Russia 
or Russian companies and individuals may 
cause disruptions in international payment 
systems, which in turn may prevent 
the Corporation and its portfolio companies 
from making settlements and reduce Sistema’s 
investment appeal.

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Among the material risks faced by the Group’s industrial companies 
are environmental, occupational health and safety and waste 
disposal risks, as well as risks related to the state of the infrastructure, 
the threat of accidents and electromagnetic safety, which are critical 
for telecommunications and power grid companies.

In the agricultural sector the most material risks include climate risks 
and challenges related to the need to adapt to changing weather 
conditions, greenhouse gases, water consumption and animal farming.

Emergencies and accidents at the production facilities of Sistema Group 
may have a significant impact on the environment: pollution of land 
and water, emissions above the allowable limit, discharge of waste 
waters or leaks of hazardous substances. Occurrence of these risks may 
damage the local communities, ecosystems and biodiversity. Irrational 
use of natural resources (land, forest) may deplete the raw materials/
production base and lower the economic results of agricultural 
and forest assets.

To manage these risks the companies of the Group are implementing 
advanced technological solutions, improving management systems 
in the area of environmental protection, energy efficiency, occupational 
health and safety, and developing measures aimed at prevention 
and mitigation of accidents and emergencies. 

The risks related to failure to comply with the principles of sustainable 
development in supply chains may result in disruption of supplies 
and have an adverse effect on the reputation of Sistema Group. As 
part of their efforts to minimise such risks the companies of the Group 
set strict requirements to suppliers, contractors and partners in terms 
of compliance with existing laws and internal regulations.

In view of the increased threat of global and regional terrorist attacks, 
any potential accidents at the enterprises and infrastructure facilities 
of the Group may cause significant economic damage, negatively affect 
people’s health and provoke a tightening of regulatory requirements 
in the area of data access. 

Legal risks

There is a risk of unpredictable court rulings and administrative decisions 
being passed with respect to the business of Sistema Group and its 
portfolio companies, which may have an adverse effect on the Group’s 
operations. This risk is caused by numerous factors, including:
 › possible discrepancies and ambiguities in: (i) federal and other 
laws; (ii) bylaws issued by the executive authorities of the states 
where Sistema Group operates; (iii) regional and local laws, rules 
and requirements;

 › gaps in legislation and lack of court and administrative guidelines 
on the interpretation of some laws, as well as conflicts between 
certain court guidelines and rulings.
influence of political, social and commercial factors on the judicial 
system;

 ›

 › potential selective or arbitrary actions of government authorities.

Gaps in Russia’s existing corporate 
and securities legislation may create barriers 
to raising capital in the future.

Lack of clarity about the applicability 
of the Federal Law “On the Procedure 
for Foreign Investment in Companies 
of Strategic Importance to National Defence 
and State Security” and the regulations 
of the Customs Union of the Eurasian Economic 
Union to Sistema Group may have a negative 
impact on the business of Sistema Group due 
to its having foreign shareholders.

There is a risk of amendments to the laws 
of the countries where Sistema Group 
companies operate, due to potential changes 
in the laws and regulations governing 
international trade and investments that may 
be introduced by foreign states or international 
organisations. 

Since Russian corporate law provides 
for the liability of shareholders 
for the obligations of their controlled 
companies, Sistema may incur financial 
losses related to the liabilities of its portfolio 
companies.

The minority shareholders of Sistema’s 
subsidiaries may contest or vote against 
related-party or other transactions, which 
may limit Sistema’s capabilities of closing 
investment deals and restructuring businesses.

If the Russian Federal Anti-Monopoly 
Service concludes that Sistema or one 
of its material subsidiaries has violated any 
of the existing anti-monopoly laws, this may 
result in serious administrative sanctions 
involving losses for the Corporation. 
The Federal Anti-Monopoly Service may also 
prevent the Corporation and its portfolio 
companies from closing and/or performing 
certain transactions, which may also limit 
Sistema’s capacity to do investment deals 
and restructure businesses.

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Tax risks

Risks related to stock markets

The tax laws, regulations and practices 
of the jurisdictions where Sistema’s 
assets operate are intricate, opaque 
and prone to frequent modifications 
and ambiguous interpretations. If the actions 
of the Corporation and its portfolio companies 
are interpreted as breach of tax laws, this may 
produce an adverse effect on the business 
of Sistema Group.

Russian law on transfer pricing may make 
it necessary to introduce adjustments 
to the price-setting practices used at Sistema 
Group’s companies and result in additional tax 
liabilities related to some transactions.

In 2015, new rules were introduced relating 
to the taxation of undistributed profits 
of controlled foreign companies and profits 
from indirect sale of properties in Russia, 
the concept of a beneficiary owner, 
and new criteria to be used to establish tax 
residency of foreign legal entities in Russia. 
Since coming into force these rules have been 
revised several times, with the introduced 
amendments having retroactive effect. As a 
result of the need to apply the new taxation 
rules, the Group’s companies may face new 
tax liabilities arising from the uncertainty 
around the interpretation of tax law and lack 
of relevant legal precedents.

Deterioration of the geopolitical situation, 
sanctions imposed on some Russian 
companies, worsening of the macroeconomic 
environment and capital and investor 
flight from the Russian market led to a 
reduction in values of Russian companies 
in 2014–2019. In view of these circumstances 
Sistema Group’s access to investor funding 
through stock markets may be restricted 
further as a result of introduction of sectoral 
sanctions in the business segments where 
the companies of Sistema Group operate and/
or due to the cautious approach of investors 
to Russian companies in general. In particular, 
Sistema’s ability to raise funding via debt 
instruments may be limited, which is liable 
to lead to a lack of working capital and cash 
available for investment and significantly 
undermine the Corporation’s financial 
performance.

Risks related to the coronavirus 
pandemic

In March 2020, the World Health Organisation 
(WHO) declared the rapid spread of the novel 
coronavirus disease (COVID-19) a pandemic. 
The steps taken by many countries, including 
Russia, to contain the spread of COVID-19 
have created serious operational difficulties 
for many businesses and had a serious 
impact on financial markets. COVID-19 has 
had a significant impact on the operations 
of many companies in various sectors 
of the economy, including, but not limited 
to, temporary or permanent shutdown 
of production, breakup of supply chains, 
quarantine of personnel and decreased 
demand. The significance of COVID-19 impact 
on Sistema Group’s operations will largely 
depend on the duration and extent of its 
impact on the global and Russian economies.

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Risks related to Sistema Group’s operations

Implementation of the business strategy

The Corporation’s strategy aims to develop a balanced and diversified 
asset portfolio in the sectors and regions where Sistema has expertise 
and competitive advantages, while attracting leading international 
and Russian partners. Despite having a well-formulated strategy, 
Sistema cannot guarantee achievement of the established goals, 
efficient management of the portfolio companies or benefits from new 
investment opportunities due to its high debt and limited investment 
resources. Sistema’s failure to achieve the goals set in the strategy may 
undermine its financial results.

The development of Sistema Group companies depends on numerous 
factors, including the receipt of necessary permits from state 
authorities, sufficient demand from consumers, successful development 
of technologies, efficient risk and cost management, timely completion 
of R&D and introduction of new products and services. Difficulties arising 
in any of these areas may have a detrimental effect on the development 
of Sistema Group companies and the Corporation’s financial figures.

Acquisition, integration, disposal or restructuring 
of assets

Sistema implements its strategy via acquisitions, disposals 
and restructuring of assets. New investment opportunities come 
with various risks, including failure to find relevant targets or their 
not being available for acquisition, insufficient or inadequate due 
diligence of the target company’s operations and/or financial situation, 
and potential overvaluation of assets. These risks can also affect 
Sistema’s financial performance.

Acquisition of assets may increase pressure on the cash position 
and create a need for raising external funding. 

Delays in the implementation of investment deals or failure to close 
investment deals may have an adverse effect on the achievement 
of Sistema’s strategic goals and negatively influence the results, financial 
position and investment appeal of the Corporation.

Sistema may struggle with building an efficient 
system for managing and controlling new 
assets. The top risks in this area include: 
 ›

inability to efficiently integrate 
the operating assets and personnel 
of the acquired company;
inability to establish and integrate 
necessary control mechanisms, including 
those related to logistics and distribution;

 ›

 › conflicts between shareholders;
 › hostility and/or unwillingness to cooperate 

on the part of the management 
and personnel of the acquired asset;
loss of customers by the acquired asset.

 ›

If any of the above risks materialise, 
the relevant asset may lose part of its 
value and/or worsen Sistema’s financial 
performance.

When disposing of its assets the Corporation 
may face the following risks:
 › delays in closing or failure to close the deal 
due to inability to obtain corporate or state 
approvals;

 › mistakes in asset valuation;
 › assuming excessive obligations towards 

 ›

the buyer;
loss of synergies with other assets staying 
in the portfolio. 

If one or several of the specified risks 
materialise, the Corporation may lose 
potential profit and thus see poorer financial 
performance.

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Management and key personnel

The implementation of Sistema’s strategy 
in many respects depends on the efforts 
and professionalism of the management 
team. Failure to hire a sufficiently competent 
and motivated management team may 
jeopardise Sistema’s business, performance, 
financial position and development prospects.

Cash flows from Sistema Group 
companies

The Corporation’s financial performance 
depends on the ability of Sistema Group 
companies to generate cash flows needed 
to service its financial liabilities, including 
repayment of debt and interest, and to make 
other investment activities in the future. 
Such cash-generation capacity may be 
restricted due to regulatory, tax or any 
other barriers, which may have an adverse 
effect on the financial position and liquidity 
of the Corporation.

Uncertainty of estimates 
in reporting

In compliance with the provisions 
of the Company’s accounting policy 
the management should make assumptions, 
estimates and judgements with respect 
to the book value of those assets and liabilities 
that cannot be assessed on the basis of other 
sources. The estimates and their underlying 
assumptions are formed on the basis 
of previous experience and other factors 
that are considered relevant in the given 
circumstances. The actual results may differ 
from these estimates, which may have a 
substantial adverse impact on the Group’s 
financial results.

The estimates and the resulting assumptions 
are revised on a regular basis. Changes 
in estimates are recognised in the period 
in which the estimate was revised if the change 
influences only this period, or they are 
recognised in the period in which the estimate 
was revised and in future periods if the change 
influences both the current and future periods.

Borrowings

Loan covenants

Cash flows from portfolio companies may be 
insufficient to finance all of the Corporation’s 
investments scheduled for a particular 
period. This may create a need to raise 
additional external funding and increase 
the debt burden of the Corporation, which, 
in turn, will put pressure on the credit ratings 
of the Corporation and the companies 
of Sistema Group. A downgrading 
of the credit rating may increase the cost 
of existing debt, make new borrowings 
more expensive or inaccessible and, in some 
cases, trigger acceleration of existing loans. 
The risk of deterioration or withdrawal 
of the Corporation’s credit rating is correlated 
with reputation and liquidity risks. The current 
debt level of the Corporation also restricts new 
borrowings.

The loan and debt securities agreements 
signed by the Corporation and the companies 
of Sistema Group provide for certain restrictive 
covenants. These covenants restrict further 
borrowings, encumbrance of property 
with pledges, sale of assets, and transactions 
with affiliates. They may also restrict certain 
aspects of Sistema’s operations, such as 
financing of capital expenses, or limit its 
capacity to repay debts and service other 
liabilities. Any breach of covenants, however 
inadvertent, may entitle the creditors 
of the Corporation and/or its portfolio 
companies to demand early repayment 
of loans, which is a threat to the Corporation’s 
financial performance.

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Licences and permits

Compliance with applicable laws and regulations

The operations of Sistema Group’s companies 
are regulated by different government bodies 
and agencies issuing and renewing licences, 
approvals, and permits, and also depend 
on applicable laws, regulations, and standards. 
Regulatory authorities to a large extent rely 
on their own judgement when interpreting 
and implementing legal requirements, 
issuing and extending licences, approvals 
and permits, and monitoring compliance 
with such licences. There is no guarantee that 
the existing licences and permits, including 
those issued to the Group’s companies, will 
be extended, that new licences and permits 
will be issued, or that the companies will 
be able to comply with the terms of such 
licences. There is no guarantee either that 
existing or future licences or permits will not 
be suspended or revoked on some grounds. 
Any of these circumstances may have material 
negative consequences for Sistema’s business.

The Corporation and the companies of Sistema Group should 
conduct their business activities in compliance with a number 
of rules and regulations in the area of market competition, corporate 
governance, fraud and corruption prevention, management of conflicts 
of interest, compliance with sanctions, fair treatment of customers, 
prevention of money laundering and terrorism financing, adherence 
to the policy on information security, prevention of illegitimate use 
of insider information and market manipulation. Any failure to comply 
with these requirements may create the risk of legal and regulatory 
sanctions, significant financial losses and reputational damage.

Moreover, the operations of Sistema and its portfolio companies are 
regulated by the anti-corruption laws of relevant jurisdictions, where 
they conduct their business or where their securities are traded, 
including the laws of the Russian Federation, the UK Bribery Act 
and the US Foreign Corrupt Practices Act (FCPA). Any investigation 
into potential violations of the FCPA, UK Bribery Act or other anti-
corruption laws of the US, the UK, or other jurisdictions, may negatively 
affect the reputation, business, financial situation and performance 
of Sistema and the companies of Sistema Group.

Privatised companies

The portfolio of Sistema Group contains several 
privatised assets. In the future the Corporation 
and the companies of the Group may 
also take part in privatisation of assets. 
Since Russia’s privatisation-related legislation 
remains somewhat unclear and inconsistent 
and contradicts some other provisions of law 
(e.g., there are contradictions between federal 
and regional provisions on privatisation), 
privatisation of many companies can 
potentially be contested, however selectively, 
which may have a material negative 
impact on the business, financial situation, 
performance, or development prospects 
of the Corporation.

Human rights

The Corporation is aware of its responsibility for observing human rights, 
preventing any exertion of harmful influence on human rights, eliminating 
or mitigating the potential consequences of such influence whenever it 
takes place.

As part of its operations and cooperation with suppliers, contractors, 
partners and other stakeholders the Corporation may exert direct 
and indirect impact on the rights of employees, local communities, 
customers, patients and consumers. Any instances of violations of human 
rights may have an adverse effect on the Corporation’s reputation 
and lead to court disputes, loss of confidence of investors, customers 
and employees, cause resistance from local communities, trade unions 
and NGOs.

The risks associated with human rights are taken into account in the risk 
management systems of the companies of Sistema Group, and material 
items are regularly reviewed by the boards of directors of relevant 
portfolio companies. For more detail on the management of risks 
related to human rights, please refer to the section “Sustainability 
management”. 

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Brand quality and reputation

Developing and maintaining brand awareness 
for the Group’s companies is crucial 
to shaping the public opinion about their 
existing and future products and services. 
Sistema believes that the importance of a 
company brand is growing steadily in highly 
competitive markets. Successful development 
and improvement of brand awareness 
depends to a great extent on the efficiency 
of marketing and ability to provide quality 
products and services at competitive prices. 
The effort and money invested in brand 
development may prove greater than 
the incomes they yield, which means potential 
financial losses for the Group’s companies.

The reputation of Sistema may suffer 
in the event of unethical business conduct, 
professional errors (including medical 
errors), negligence, failure to observe 
human rights or dissemination of inside 
information and corruption offences committed 
at the Corporation or its portfolio companies. 

Digitalisation of business, 
development of IT and protection 
of personal data

With digitalisation of businesses 
(implementation of modern IT solutions 
and systems) and comprehensive penetration 
of the Internet, the risks related to cyber 
security and personal data protection are 
becoming a major threat to the business 
of the companies of Sistema Group. Sistema 
Group’s inability to prevent cyber attacks 
and unsanctioned access to its networks 
and data bases may cause, inter alia, leaks 
of personal data and confidential information, 
damage to the assets of the Group’s 
portfolio companies, disruption in production 
processes, network security breaches, 
costs related to the restoration of IT systems 
and equipment, which may significantly 
undermine the business of Sistema Group.

The risks associated with the protection 
of personal data are most relevant for assets 
in the segments of telecommunications, online 
services, finance and e-commerce. Sistema’s 
portfolio companies implement their own 
programmes, projects and measures that 
make it possible to reduce the likelihood 
and possible negative consequences of their 
industry-specific risks.

Competition

All business segments where Sistema operates 
are exposed to competition from other 
companies. Telecom, electric power, retail 
(including e-commerce), hospitality, private 
healthcare, pharma, banking, high tech, 
real estate, timber and agricultural markets 
in Russia and elsewhere are highly competitive. 
Inability of Sistema Group’s companies 
to compete efficiently may have a material 
negative impact on the business, performance, 
financial situation and development prospects 
of the Corporation.

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Management 
system

Sistema’s Board of Directors plays a 
key role in determining the strategic 
areas and overseeing the performance 
of the Corporation’s sustainability activities. 
Sustainability aspects that are essential 
for the Corporation are managed at both 
strategic and functional levels, with the key 
principles and approaches transmitted 
to the Group’s companies through their boards 
of directors, which include key executives 
of Sistema PJSFC (Managing Partners).

The company spent 2020 implementing 
an action plan aiming to develop approaches 
to sustainability management and responsible 
investing. The Corporation’s Board of Directors 
approved a new version of the Corporate 
Governance Code devised in reliance 
on global best ESG practices. In 2020, Sistema 
adopted its first-ever Sustainability Policy 
setting forth the guiding principles of Sistema 
Group’s ESG activities and the key ESG 
aspects in which Sistema can produce a lasting 
positive effect and create long-term value 
for stakeholders: Accessibility and Quality, 
Well-being, and Smart Environment.

Sistema’s corporate responsibility principles

 ›

 › Risk management. Consideration of environmental, social and 
governance risks and opportunities when developing and 
implementing strategy, assessing investment opportunities and 
developing the Group Companies.
Integrity and transparency. The Corporation refines its 
management structures, policies and procedures to ensure 
compliance with applicable laws and good business practices. 
The Corporation also discloses material information about itself 
and its activities, including public non-financial reporting, thus 
enabling stakeholders to properly oversee its activities.

 › Respect for human rights. The Corporation promotes inclusivity 
and diversity, ensures equal opportunities, prevention of child 
and forced labour, protection of personal data, respect for 
labour and other fundamental human rights.

 › Ethics, loyalty and honesty in relations with partners, 

counterparties, and personnel. The Corporation develops 
and strictly observes its own Code of Ethics and provides 
comprehensive support to the development of business ethics in 
the Group Companies.

 › Employee care. The Corporation seeks to provide its employees 
with decent and safe working conditions and fair compensation. 
It shall develop and implement programmes designed to 
create conditions for enhancing qualifications and education, 
expand the scope of health insurance, develop sports, culture, 
volunteering, and charity opportunities, and promote other 
social activities for the benefit of its employees.

 › Focused allocation of financial and intellectual resources on 

promoting innovation and developing businesses in industries 
that can bring substantial social, economic and technological 
benefits to the regions and local communities in which the 
Corporation operates. 

 › Respect for the environment. The Corporation seeks to ensure 
responsible resource management and environmental safety 
of production processes, products and services in the Group 
Companies.
Investment in socially impactful projects and programmes through 
the Sistema Charitable Foundation and the charitable activities of 
Sistema Group Companies.

 ›

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In implementing its investment and social 
programmes, Sistema draws upon 
comprehensive corporate expertise, strikes 
synergistic intersectoral partnerships 
with government bodies, academia, civic & 
non-profit organisations, and encourages 
cooperation between businesses across 
the Group. 

Transparency and ongoing dialogue 
with stakeholders are the basic principles 
of Sistema’s activities as a public company. 
Sistema prepares public non-financial reports 
in accordance with recognised international 
standards and promotes the disclosure 
of material non-financial information by its key 
portfolio companies and funds.

In the autumn of 2020, consistent with its 
sustainability principles, Sistema signed 
an agreement with Sberbank for an up 
to RUB 10 bn credit facility where specific 
interest rates may be tied to the company’s 
sustainability performance (i.e., as 
sustainability improvement loans). 
In entering into the agreement, Sistema 
committed to approve an Environment 
Policy and integrate responsible investment 
principles in its investment process 
and business model. 

Participation in sustainability 
initiatives

Sistema is a signatory to the UN Global 
Compact promoting shared values and 
responsible business practices, and 
to the Social Charter of the Russian 
Business, a set of fundamental principles 
of responsible business practices adopted 
by the Russian Union of Industrialists and 
Entrepreneurs.

At the level of Sistema’s Board of Directors, 
sustainability is supervised by the Investor 
Relations and Dividend Policy Committee, 
which preliminarily defines the Corporation’s 
position on ESG factors and reviews 
the strategy of Sistema Charitable Foundation. 
Other Committees of the Board of Directors 
consider certain ESG aspects (corporate 
governance, ethical business conduct, 
etc.) within their respective mandates. 
The implementation of final ESG policies 
at the operational level, its communication 
to investors and public non-financial reporting 
are the responsibilities of the IR Service, which 
comprises ESG experts. 

Issues of social corporate responsibility, 
social communications, regional policy 
and charitable activities are supervised 
by the Corporate Communications Function; 
corporate governance and compliance 
aspects of the said issues are supervised 
by the corporate secretary, the Corporate 
Governance & Legal Function and the Internal 
Audit Service, while the HR Department is 
responsible for HR policy aspects. Wherever 
necessary, cross-functional working groups are 
created in the Corporate Centre to develop 
common approaches to managing the key 
sustainability aspects.

ESG risk management is part of the corporate 
risk management system. To learn more about 
ESG risks, go to Risk Management. 

All risks associated with human rights are 
reviewed within the risk management systems 
of Sistema Group companies, and related 
material matters are regularly reviewed 
by their boards of directors. The Corporation 
has zero tolerance for human rights violations 
across its entire value chain and expects its 
suppliers, contractors and partners to ensure 
the same degree of commitment to legal 
compliance and respect for human rights. 
The Group’s companies use accessible 
and properly formalised whistleblowing 
mechanisms, which ensure confidentiality 
and fair review, protect whistleblowers 
from retaliation, and provide post-investigation 
feedback.

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//sistema.com

Responsible investment 

ESG ratings and rankings in 2020 

The responsibility of Sistema as an investor is in the effective 
management of portfolio assets and funds to build value for shareholders 
and a wide range of stakeholders in the long term.

The Corporation aims to build competitive high-added-value businesses 
that honour the principles of social and environmental responsibility 
and contribute to the sustainable development of their respective 
industries and regions of operation and to the steady growth 
of socioeconomic and technological potential, human and natural 
capital, standards of living, and social well-being.

Sistema’s investment process is regulated by internal documents 
and procedures. Provisional investment projects and programmes 
of portfolio companies receive detailed examination as part of Sistema’s 
multi-stage investment process. In addition to financial and industrial 
analysis that underlie decision-making for each project, such aspects 

as management quality, staffing, the state 
of production facilities, infrastructure 
and technology, as well as related social 
obligations and environmental risks, are also 
factored in. 

At the end of 2020, Sistema’s strategic 
approach to responsible investment was 
incorporated into an updatedset of investment 
criteria (as specific ESG parameters) approved 
by the Board of Directors and entered 
into corporate governance bylaws, making 
sustainability an indispensable strategic aspect 
carrying weight in all investment decisions 
and asset management strategies.

IMPLEMENTATION OF RESPONSIBLE INVESTMENT PRINCIPLES

IMPLEMENTATION 
OF RESPONSIBLE 
INVESTMENT PRINCIPLES

WHEN MANAGING  
ASSETS

WHEN DIVESTING  
FROM ASSETS

No “sin stocks” and activities 
that are forbidden by local law 
or international standards 

Basic sustainability requirements 
to portfolio companies and extra 
requirements in preparing for IPOs

Reviewing the ESG profile of each 
company when making investment 
decisions 

Engagement with portfolio 
companies via their boards 
(as per established corporate 
procedures) to enhance 
sustainability management 
and drive ESG performance 

Ensuring the independence 
and reliability of sustainability 
management systems within 
the company

Issuing reference notes 
and guidelines on sustainability 
where necessary

For more details go to Responsible Investment on the corporate 
website.

The Corporation’s further plans include the development 
of an Environmental Policy, a Human Rights Policy, and sustainability 
monitoring criteria, as well as support for sustainability practices 
development across the group in accordance with the approved basic 
requirements. 

Last year’s Russian Business Leaders: Dynamics, Responsibility, 
and Sustainability, an annual prize-giving campaign organised 
by the RSPP, awarded Sistema for “High quality of sustainability 
reporting” and Segezha Group, for a “Contribution to local social 
development”.

Sistema is among FTSE4Good index 
constituents since 2016.

2018

2019

2020

B

ВВ

BB

Sistema is ranked #11 among 725 diversified 
financials

12,2 '21

15,3 '20

30,4 '19

NEGL

0–10

LOW

10–20

MED

20–30

HIGH

30–40

SEVERE

40+

Sistema is among the leaders of the 
Responsibility & Transparency and 
Sustainability Vector rankings of the Russian 
Union of Industrialists and Entrepreneurs 
(RSPP) since 2016 and constituents of related 
MOEX-RSPP ESG indices since 2019.

In 2020, Sistema received score B 
(Management) and made it to the top 7 of 29 
Russian businesses making voluntary climate 
data disclosures.

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Key ESG 
areas 

Sistema identified three key ESG areas to cultivate through investing, 
with a view to achieving a meaningful positive impact: 
 › Accessibility and quality of products and services 
 › Well-being of employees, customers and local communities 
 ›

Smart, efficient and safe environment.

Innovation and digital transformation are the focus of the Corporation’s 
strategy. Sistema consistently invests in building intellectual potential 
through science and education, advanced research, tech startups, 
new developments and digitalisation. The Corporation cooperates 

with innovation support institutes, creates 
its own R&D centres, and facilitates 
the adoption of advanced technologies 
and organisational innovations in its portfolio 
companies. Most of the projects implemented 
by the Corporation, its assets and Sistema 
Charitable Foundation contribute to solving 
socially important issues at the intersection 
of the key ESG areas.

Investment 
strategy

Accessibility and quality
 › Access to products, services 

and information

 › Customer experience
 › Responsibility for products

Well-being
 › Human capital
 › Health and safety
 › Data privacy and security

Smart environment
 › Smart homes, cities and industries
 › Operational eco-efficiency
 › Energy management and climate 

change

Corporate 
governance 
and synergies

 › Business ethics
 › Human rights and stakeholder engagement
 › Risk management
 ›
Innovation management
 › Sustainable supply chain

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Examples of key ESG efforts of portfolio companies

Sistema and its portfolio companies 
significantly contribute to the formation 
of a competitive labour and procurement 
market, including the engagement 
of small and medium-size businesses, 
the modernisation of infrastructure, 
industry and agriculture, the enhancement 
of the accessibility and safety of products 
and services, the development of the health 
and education systems and the social 
and environmental well-being of communities 
where they operate.

Given the vast diversity of industry sectors 
Sistema invests in, sustainability risks and value 
creation potential vary across the Group. 
Below we provide some of the most illustrative 
examples of the efforts of portfolio companies 
made in 2020. Traditional synergies between 
assets enabled many cross-sectional projects.

Recognition of customer experience achievements

MTS Bank received the Best Customer Service 
award at the 13th Bank of the Year ceremony 
organised by Banki.ru. Along with a highly 
efficient 24/7 help-desk service, the bank 
gained recognition for best customer service 
in social media. 

The National Association of Housing 
Developers recognised Etalon Group as 
Moscow’s best property developer (with 

the highest reliability rating). In announcing its 
development strategy through 2024, Etalon 
Group identified “best customer service 
throughout the entire client journey” among 
its core areas of focus, aiming to become 
the nation’s No. 1 in customer service, 
from project sourcing to delivery. 

New approaches to stakeholder engagement in estate planning

In a tie-up with Citymakers, Etalon Group 
launched Generation Zil, an urban-planning 
media platform where Russian and international 
experts will discuss the future of the ZIL-South 
territory with Moscow residents.

The project offers analytical insights 
into the past of the district and plans 
for its development, a platform for expert 
discussions, and registrations for workshops 
of the urban planning lab. The final products 
of the public discussions and workshops, 
coupled with the territory’s new master plan, 

will form the basis for the redevelopment 
of the new district in Moscow’s south. 

Drawing on the philosophy of participatory 
design and the capabilities of the media 
platform, the new district has potential 
to evolve into a point of growth for urban 
environment and next-level urban 
infrastructure, with the best findings 
and solutions to be later rolled out nationwide.  

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International healthcare accreditation

Medsi’s CDC Krasnaya Presnya in Moscow received accreditation 
from the international nonprofit Joint Commission International (JCI), 
which evaluates healthcare providers for safety and service quality. 
CDC Krasnaya Presnya is Russia’s fifth and Medsi’s first health facility 
to receive a JCI certificate. The accreditation covers a set of parameters 
related to patient safety, customer needs, the quality of diagnostic 
and therapeutic services, professional skills, observance of the rights 
of patients and their families, the safety of buildings, and information 

Digital solutions for remote health monitoring 

MTS developed digital solutions for remote health monitoring, 
controlling safety discipline, and minimising contagion risks at major 
industrial companies. The package includes three IoT features 
to monitor the health of staff and visitors: a non-contact thermometer, 
an automated telemedicine system for pre-travel (pre-shift) medical 
examinations, and an infra-red scanner. The solution specifically 
caters to large offices, major industrial, transport and logistical 
facilities, shopping malls, and high-hazard production sites. Although 
prompted by the COVID-19 pandemic, the solution is broad in the scale 
of applications and will also come in useful during flu season. 

Launched in December 2019, Medsi’s referral centre for radiology 
and instrumental diagnostics makes it possible to make interpretation 
reports remotely, which translates into steadily high quality and optimal 
utilisation of both scanners and personnel, where patients and cases 

security. The preparation for the accreditation 
involved an in-depth analysis of the clinic’s 
last three years of operation, a 6-month 
comparative study, and the adoption of new 
targets, international analytical methods, 
and standardised processes.  

are distributed among doctors with relevant 
skill sets. The referral centre provides expert 
support to doctors dealing with challenging 
diagnostic cases, as well as local clinics lacking 
doctors of relevant specialisations. As of the 
end of 2020, the centre was networking with 
18 clinics in four regions of Russia, having 
issued over 200 thsd remote interpretations 
of radiographic images and over a thnd 
of “second opinions”. In 2021, the centre 
will expand its reach to 35 Medsi clinics 
nationwide, while also building relations 
with third-party healthcare providers. 

Development of human capital

Etalon Group signed a long-term cooperation agreement 
with Moscow State Construction University, involving research & 
development in the applications of new materials and technologies 
and the identification of scientific and technical challenges that require 
solving to drive the evolution of the construction industry and nurture 
young scientists. 

Although Segezha Group’s new manufacturing factory, Galich Plywood 
Mill (GPM), is still in construction, its management is working to make 
sure that finding professionals locally won’t be a problem. The company 
has signed a cooperation agreement with Galich School of Agriculture 
and Technology, whose brand-new Timber Processing Department 
will serve as a talent factory for the giant-in-the-making, offering 
graduates decent employment in their home town. GPM will provide 
practical training, including factory tours, mentorship, and internship 
programmes. With logging jobs included, the factory will need more 
than a thnd workers. The new production facility will free Galich 
from “one-factory town” status and generate a hefty tax revenue 
for the town’s budget. 

Element Group has signed a cooperation 
agreement with the National Research 
University of Electronic Technology 
(MIET) to drive the scientific, research, 
and production potential of the Russian ME 
industry, create new skill sets, and promote 
sophisticated technical systems and industrial 
ecosystems. The agreement will serve to pool 
together expertise, organisational resources, 
and goodwill to cultivate new markets 
and enhance the efficiency of engineering 
solutions and deployments across a variety 
of industries, regions, and countries, 
under a raft of Russian governmental 
programmes, such as the National Strategy 
for Scientific and Technological Development, 
the Digital Economy Programme, 
and the Strategy for the Development 
of Russia’s Electronic Industry.

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Cyber security to benefit customers

Ozon has launched a programme of money 
rewards (a “bug bounty”) for users who 
can detect any errors and vulnerabilities 
in the online platform. Just a handful 
of Russian companies have such programmes. 
Russia’s first e-commerce player to launch 
its own “bug bounty” programme, Ozon is 
planning to invest over RUB 3 M in cooperation 
with cybersecurity researchers. The size 
of rewards to be paid for each identified “bug” 
will depend on the degree of its impact 
on the website’s operation, the potential 

damage that such vulnerability may cause, 
and other factors. 

An e-commerce giant that services over 
3.5 M people every day, Ozon launches 
the bug bounty to achieve 24/7 safety 
monitoring, a valuable addition to the efforts 
of its IT Security Lab currently employing more 
than 1,000 engineers.  

Digitalisation of waste collection and disposal 

With the support of the Russian Ecological 
Society, MTS launched a nationwide 
programme for the digitalisation of waste 
management. The solution helps local 
household services in tracking waste-bin fill-
level, scheduling pick-up routes, controling 
cleaning activities for timing and quality, 
and automating a full cycle of paperwork 
procedures, from billing to executing contracts 
to releasing payments to contractors. 
The programme ensures the timeliness 
and efficiency of waste pick-up and pricing 
transparency. 

The initiative also helps in preventing 
unauthorised dumping (via a high sensitivity 
to route deviations) and so works towards 
better environment in the regions. Better route 
planning and saved trips translate into lower 
fuel consumption and a reduction in emissions. 
Looking ahead, the company plans to enhance 
the solution to predict landfill capacity 
and the workloads of recycling facilities. 
The solution has already been market-launched 
at four regions across Russia, with another 
seven currently in the pilot-testing pipeline.

Zero-waste wood processing 

Segezha Group’s paper-making arm Sokol Pulp 
& Paper Mill commissioned a pulp recycling 
line that produces dry lignosulfonates, widely 
used in construction, metallurgy, drilling fluid 
production, dye production, etc. 

The automated hi-tech process is continuous 
and observes all applicable environmental 
requirements. The new industrial process 
creates more than 20 jobs. 

Another site of Segezha Group, 
Galich Plywood Mill (currently under 
construction), launched the construction 
of an environmentally friendly 36 MW “power 
centre”, which will serve as a permanent 
solution for waste disposal and a source of heat 
energy for the entire mill. The construction 
of the facility will be completed in 2021, even 
before the mill is commissioned.

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#COUNTRYWITHOUTVIRUS: fighting 
the COVID-19 pandemic in 2020

In the first weeks after the Russian government introduced a lockdown 
due to a high number of coronavirus cases, Sistema Group spent about 
RUB 1 bn to prevent the spread of the disease. The money was used 
to finance healthcare-related measures, a launch of the manufacturing 
of personal protective equipment (PPE), the protection of employees’ 
health, and support to the consumers of goods and services provided 
by the Group’s companies.

In order to keep medical personnel healthy, efficient and motivated,  
a support centre was established for those involved in fighting 
the pandemic. The Centre accepts donations and humanitarian aid 
from individuals and organisations. The programme also involved 
the delivery of a more than RUB 1.7 bn worth of medical equipment, 
test kits, PPE, etc. to clinics and hospitals across the nation.

The #COUNTRYWITHOUTVIRUS initiative was among the winners 
of the Best Social Projects of Russia contest and also received the People 
Investor award.

Medsi Group

Medsi’s flagship hospital in Otradnoye was converted 
into an infectious disease hospital and provided with all 
the necessary equipment, including 40 lung ventilatorsand 
100-bed facility with capacity for expansion. Effective from 01 
April 2020, the hospital started admitting solely confirmed 
and suspected coronavirus patients.

Binnopharm Group

MTS

The pharmaceutical company set 
up the trial testing and industrial 
production of the world’s first registered 
coronavirus vaccine (in cooperation 
with the Russian Direct Investment 
Fund and the Gamaleya Scientific 
Research Institute of Epidemiology 
and Microbiology).

Binnopharm Group doubled 
its output of products from the 
public “Covid-19 approval and 
recommendations list” in just nine 
months.

Sistema BioTech

The biotech laboratory has developed 
several Covid-19 diagnostic kits allowing 
to detect the coronavirus with a 95%+ 
accuracy. Moscow clinics received 
about a million of Sistema BioTech test 
kits of the type.

MTS provided its outlets and warehouses 
with abundant personal protective 
equipment, sanitisers, and other protection 
and disinfection material.

To keep network capacity high and ensure 
that digital services suffer no interruptions 
despite the internet traffic surge amid 
the pandemic, the company increased 
network power, with a redundancy reserve 
for future periods.

MTS has provided cloud resources 
for computer modeling of the new 
virus’s pathogenic mechanism as part 
of Folding@Home, a global project aimed 
to help scientists find effective treatment 
for Covid-19.

In just two days, the telco deployed a wi-fi 
network and amplified signal quality at 
Medsi Otradnoye Hospital and Sanatorium, 
which was temporarily repurposed 
into a hostel for medical staff. MTS’s retail 
arm provided tablets for no-contact doctor-
patient communications.

MTS also launched special options 
in customer support, such as:
 ›

the possibility to use home internet 
and TV even with negative account 
balance; free traffic on popular 
educational platforms and culture & arts 
websites, and free access to MTS Fitness 
and MTS Library apps;

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 ›

 › online consultations with Medsi doctors 
through the healthcare app SmartMed 
for just RUB 1, whatever your mobile 
operator; 
the possibility to receive calls even when 
your phone is blocked for non-payment, 
and free calls to public coronavirus 
helplines and to air carriers;
senior support, with volunteers helping 
the elderly to learn how to get online 
doctor consultations, order grocery 
deliveries, and apply to the authorities 
online;

 ›

 › discounts and instalment plans for a 

variety of services and special solutions 
for corporate customers;
 › a free psychological helpline 

for those struggling with anxiety 
amid the pandemic (in collaboration 
with Moscow State Lomonosov 
University and the Russian Presidential 
Academy of National Economy 
and Public Administration).

Medsi also offers testing for Covid-19 all across its chain of clinics, 
while Medsi doctors provide advice on how to stay safe in a 
pandemic and how to work towards a fast and full recovery if 
infected.

Ozon

The company set up a specialised Covid-19 centre to diagnose 
and prevent post-Covid pathologies.

Cosmos Hotel Group

Cosmos Hotel Group organised daily five-meals-a-day deliveries 
for the Medsi Otradnoye patients and personnel. On top of that, 
the company supplied the necessary household items such as bed 
linens, tableware, and small household appliances, and provided 
hotel accommodation for doctors.

Throughout the lockdown period 
the marketplace was meticulously 
monitoring prices for “hot products” 
in heightened demand due 
to the pandemic and subjected 
vendors caught exceeding their 
respective maximal allowed prices 
to harsh penalties. Just one day 
into the monitoring programme, 
the company blocked over 300 offers 
with surcharges ranging from 200% 
to 3,000%, both detected by Ozon 
and reported by customers. 

Ozon has upscaled its “delivery 
by the door” service launched back 
in 2019 and ramped up investment 
in a special information campaign 
to popularise contactless delivery 
methods.

178

Vologda Textile

Segezha Group 

To meet society’s needs 
in the coronacrisis, the textile factory 
specifically converted many of its 
production lines to increase the output 
of fabric by 5x, to 120,000 linear 
metres a month (an equivalent of 2 M 
face masks). 

The company was put 
on the governmental “priority” list 
of businesses involved in the production 
of materials and components essential 
to the fight against the coronavirus 
pandemic.

Segezha Group donated RUB 1 M 
to Lesosibirsk Infections Disease Hospital 
and RUB 18 M to Segezha Central 
Hospital.

The money went towards medical 
equipment, PPE, transport vehicles, 
and other materials and machines 
for fighting the coronavirus.

Sistema Group stays committed to taking 
every necessary step to protect the health 
of people around and prevent the spread 
of the Covid-19 virus.

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Social investing 

and operations of  
Sistema Charitable Foundation

Sistema Charitable Foundation (SCF) is one 
of the largest charitable foundations in Russia, 
specifically established as an operator 
for Sistema’s social investments. SCF invests 
in education and professional development, 
supports cultural and educational 
projects, and provides social assistance 
through a platform specifically designed 
for the implementation and promotion 
of the Corporation’s philanthropic initiatives.

The foundation spent 2020 making sure its 
organisational structure and management 
system are fully aligned with global best 
practices, with the Board of Trustees greeting 
its first-ever independent member.

SCF also streamlined funding procedures, 
raising the total number of donors both 
from inside and outside Sistema Group. 
In June of 2020, SCF was put on the “priority 
nonprofits list” of the Ministry of Economic 
Development, enabling donors to record 
donations in their financial reports under “non-
operating expenses” and so become 
eligible for tax breaks. The total donations 
in 2020 grew up by 64.7% year-on-year.

In the middle of 2020, the Foundation 
adopted a new Development Strategy 
until 2023. The priority social investment 
initiative for Sistema is Lift to the Future, a 
programme designed to develop 
career opportunities across the Group 
and address SDG No 4 in providing quality 
education accessible for all genders, ages, 
and geographies. 

Leaders of Corporate Charity 2020

Sistema is in Group A (Best Practice) of the 2020 national rating 
Leaders of Corporate Charity (LCC), organised by the Donors 
Forum, EY Russia, and Kommersant Publishing. The rating serves 
to recognise businesses that have managed to produce the most 
efficient practices in, and systematic approaches to, charity 
and social investing. Also among Leaders of Corporate Charity are 
Sistema’s major portfolio companies, such as MTS and Segezha 
Group. 

The Corporation is the proud winner in the LCC’s category Best 
Programme (Project) Using Information Technology to Achieve 
Sustainable Development Goals, given in recognition of Project 
Odyssey, Russia’s first IT initiative for searching and rescuing people 
lost in natural environment. The foundation’s regular socio-cultural 
Sistema Fest events also earned mentions among the nation’s best 
local social investing programmes consistent with sustainability 
principles and business strategies. 

A novelty of 2020, the programme Sistema in Support of Good Cause 
combines all charity initiatives from across the Corporation on a single 
platform. SCF consolidated the data on all social projects in one 
database and launched a corporate-wide programme involving 80% 
of Sistema Group companies. Among the major charity endeavours 
of 2020 is the corporate-wide Green Marathon, which engaged 
1,254 employees from 21 assets. 

Digitalisation in the Culture category involved the launch of the first 
free-for-all online training course with Russian Museum, a 3D tour 
of the Lenino-Snegiri Military History Museum, and a video tour titled 
Fashion for All Things Russian in the Era of Alexander III, reaching a total 
viewership of some 34,000 people. 

 › 150 employees took part in the corporate 

sports day (“Games of the Heroes”) as part 
of a new sports initiative. 

 › Two working bees (clean-up events) were 

held among employees. 

Although many offline activities had 
to be cancelled and/or put on hold due 
to the pandemic, the foundation did manage 
to carry out most of what it had planned.

SCP EXPENDITURE BY PROJECT CATEGORY, %

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Social Projects
Culture
Sistema in Support of Good Cause
Administrative expenses

40
30
15
1
14

Since relaunch, the platform has received 
more than 80,000 new registered users 
and uploaded 12 career guidance videos, 
40 training courses, and more than 
400 vacancy listings for 12 companies across 
the Group. The digital platform will serve 
to create a large educational community 
with open access to training programmes, 
career aptitude tests, a library of professions, 
and job listings.

With support from Sistema Charitable 
Foundation, the State Russian Museum 
developed a sign language video guide 
app for people with hearing impairments 
covering the expositions of the Mikhailovsky 
and Marmor Palaces in Saint Petersburg, one 
of the first national initiatives of the type. 
A programme of inclusivity projects for visitors 
with special needs was initiated by the Russian 
Museum and Sistema Charitable Foundation 
in 2019 with adapted museum tours and art 
therapy for people with disabilities and special 
needs.

SCF’s 2020 Social Projects included 
the following:
 › Local Sistema Fests in the Kostroma 

region, the Kurgan region (a grant contest) 
and the Republic of Altay (an online 
festival), reaching a total audience of some 
3,500 individuals.

 › Some 3,000 veterans received gifts 

for Victory Day. 

 › Over 400 children visited a New Year party 
in the Maly Theatre. Over 2,000 children 
from seven regions of Russia received gifts. 

Lift to the Future

10 years into the project, Lift to the Future is a 
truly nationwide programme providing career 
guidance, education, and career opportunities 
across the Group. 

Over the course of 2019–2020, the foundation 
set up five engineering and 15 career guidance 
classrooms in seven cities.

In 2020 Lift to the Future acquired an online 
incarnation. The digital Lift to the Future 
uniquely combines latest learning 
digitalisation trends with advanced analytics 
in addressing the projected labour-market 
needs of the future. The programme is free 
for all and accessible for high schoolers 
and undergraduates across Russia. Among 
distinctive features of Lift to the Future are its 
unique expert-created practical content, direct 
contacts with potential future employers, 
and focus on both hard and soft skills.

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ANNEXES

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//sistema.com

ANNEX 1. 
Brief biographies of Sistema’s Board 
members, President, Management 
Board members, and Corporate 
Secretary. Their shareholding in 
Sistema.1

MEMBERS OF THE BOARD OF DIRECTORS

NAME, POSITION

BRIEF BIOGRAPHY

Vladimir Evtushenkov

Born in 1948 in the Smolensk region. 

Chairman of the Board of 
Directors

Non-Executive Director

Graduated from the Mendeleev Moscow Institute of Chemical Technology in 1973 and 
from the Economics Department of the Lomonosov Moscow State University in 1980. 
PhD degree in Economics.

1975-1982 – workshop manager; deputy director; chief engineer, the Karacharovo 
Plastics Factory.

1982-1987 – chief engineer, First Deputy CEO, the Polymerbyt Research and 
Manufacturing Association.

1987-1988 – Head of the Technical Department; Head of the Main Department of 
Science and Technology at the Moscow City Executive Committee.

1990 – Chairman of the Moscow Municipal Committee for Science and Technology.

1993 – co-founded Sistema Joint-Stock Financial Corporation.

Majority shareholder, Chairman of the Board of Directors and Chairman of the Strategy 
Committee of the Board of Directors of Sistema PJSFC.

Actively involved in the development of solutions aimed at enhancing the 
competitiveness of the Russian industry, developing high technologies and innovations, 
supporting science and arts.   

Chairman of the Russian side of the Russian-Arab Business Council and the Russian-Saudi 
Business Council, member of the National Council on Corporate Governance, member 
of the management boards of the main associations of entrepreneurs in Russia: the 
Russian Union of Industrialists and Entrepreneurs, the Russian Chamber of Industry and 
Commerce. Co-chairman of the Committee on Industrial Policies and Regulations of the 
Russian Union of Industrialists and Entrepreneurs.

Chairman of the Board of Trustees of the development fund of the State Russian 
Museum; member of boards of trustees of numerous other charitable, non-profit 
and educational organisations, including the Lomonosov Moscow State University, 
the Higher School of Management of Saint Petersburg State University, the Russian 
Geographic Society, etc. Honorary Consul of the Grand Duchy of Luxembourg in the 
Russian Federation with jurisdiction over the Yekaterinburg and Khabarovsk regions.

Share in the authorised capital of Sistema PJSFC: 59.2105%.

1 

As of 31 December 2020.

184

NAME, POSITION

BRIEF BIOGRAPHY

Anna Belova

Independent Director

Born in 1961 in Aleksandrovsk, the Sakhalin region.

In 1984, graduated from Moscow Engineering & Physics 
Institute. PhD degree in Economics, Professor of the Higher 
School of Economics.

1993-1998 – CEO and area director at Booz Allen & Hamilton 
Inc. Russia. 

2001-2003 – Deputy Railway Minister of Russia.

2004-2005 – Deputy Chair of the Management Board, 
Vice President for Corporate Governance, Reform and 
Computerisation at OJSC Russian Railways.

2005-2007 – advisor to the head of the Federal Nuclear 
Energy Agency.

2007-2011 – member of the Management Board, Deputy CEO, 
Director for Strategy, Corporate Development and Integration 
at OJSC SUEK.

2008-2016 – member of the Board of Directors (independent 
director) at OJSC Sheremetyevo International Airport.

From 2017 on, academic supervisor at the Systemic 
Transformation Centre of Lomonosov Moscow State 
University.

Author of over 50 articles and academic papers on economics, 
entrepreneurship, management strategies and business 
transformation.

Holder of various public and government awards:

2010 – winner of the Russian national competition organised 
by the Russian Union of Industrialists and Entrepreneurs and 
the Association of Independent Directors in the category 
“Independent Director of the Year”.

2014 – winner of the award “Best Corporate Director Among 
Companies Partially Owned by Government” in the category 
“Best Board Chairperson” established by the National 
Association of Corporate Directors and Top Managers.

2014 – winner of ARISTOS, the Russian national award in the 
area of management, in the category “Best Independent 
Director”.

Deputy Chair of the Board of PJSC Unipro, member of the 
boards of directors of PJSC Segezha Group and Tiscali S.p.A. 
Over the past 10 years, has been a member of the boards of 
directors of more than 25 Russian and international companies.

Member of the Board of Directors of Sistema PJSFC since 
2017, Deputy Chair of the Board of Directors of Sistema PJSFC 
since 2019.  Chair of the Investor Relations and Dividend Policy 
Committee, member of the Strategy Committee, the Audit, 
Finance and Risk Committee, the Nomination, Remuneration 
and Corporate Governance Committee and the Ethics and 
Control Committee of Sistema’s Board of Directors. 

Share in the authorised capital of Sistema PJSFC: 0.0075%.

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NAME, POSITION

BRIEF BIOGRAPHY

Andrey Dubovskov

Born in 1966 in Alma-Ata. 

Non-Executive Director

In 1993, graduated from the Gerasimov University of Cinematography.

Has extensive expertise in telecommunications: since 1993, has held multiple managerial 
positions at Millicom International Cellular S.A., Millicom International Cellular B.V., 
LLC Regional Cellular Telecommunications, CJSC 800 and other companies in Moscow, 
Alma-Ata, Nizhny Novgorod, Yekaterinburg, Perm and Kiev. 

2002-2004 – CEO, Tele2 (Nizhny Novgorod).  

In 2004, joined OJSC MTS as head of the company’s Nizhny Novgorod branch. 

2006-2007 – Director of the MTS Ural Macroregion.  

In 2007, became first deputy CEO of CJSC UMS (MTS Ukraine) and was appointed CEO 
of MTS Ukraine in 2008.

2011-2018 – President of PJSC MTS.  

March 2018 to April 2020 – President of Sistema PJSFC.

Member of the Board of Directors of Sistema PJSFC since 2015, elected Deputy 
Chairman of the Board in April 2020. Chairman of the Ethics and Control Committee, 
member of the Strategy Committee and the Nomination, Remuneration and Corporate 
Governance Committee of Sistema’s Board of Directors.

Share in the authorised capital of Sistema PJSFC: 0.0685%.

Felix Evtushenkov

Born in 1978 in Moscow. 

Non-Executive Director

In 2000, graduated from the Griboyedov Institute of International Law and Economics 
with a degree in law.

1999-2000 – Assistant to President of CJSC Sistema Invest, Executive Director of 
Industry Department at Sistema.

2000-2006 – Deputy CEO and later CEO of CJSC Sistema Hals.

2006-2008 – President, OJSC Sistema Hals.

2008-2011 – Vice President, Head of Consumer Assets Business Unit, Sistema. 

2011-2012 – First Vice President, Head of Core Assets Business Unit, Sistema.

2012-2018 – First Vice President, Sistema.

2018-2019 – Deputy Chairman of the Board of Directors of Sistema.

From 2019 – Chairman of the Board of Directors of PJSC MTS.

Member of the Board of Directors of Sistema since 2015. Member of the Strategy 
Committee of the Board of Directors of Sistema. Chairman of the Board of Trustees of 
Sistema Charitable Foundation.

Share in the authorised capital of Sistema PJSFC: 5.2125%.

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NAME, POSITION

BRIEF BIOGRAPHY

Ron Sommer

Born in 1949.

Non-Executive Director

In 1971, received a doctoral degree in mathematics from the 
University of Vienna.

1980-1986 – Managing Director, German branch of Sony 
Group.

1986-1990 – Chairman of the Management Board, Sony 
Deutschland.

1990-1995 – President and CEO, Sony Corporation USA, from 
1993 – Sony Europe.

1995-2002 – Chairman of the Management Board, Deutsche 
Telekom AG.

1998-2018 – member of the Supervisory Board of Munich 
Reinsurance.

2004-2009 – member of the Board of Directors, Motorola Inc., 
USA.

2005-2011 – member of the Board of Directors of Sistema, 
Chairman of the Investor Relations Committee of the Board.

2009-2011 – First Vice President, Head of the Telecom Assets 
Business Unit, Sistema.

2009-2019 – Chairman of the Board of Directors of PJSC MTS. 

Member of the Board of Directors of Sistema PJSFC since 
2017. Member of the Strategy Committee, the Audit, Finance 
and Risk Committee, the Nomination, Remuneration and 
Corporate Governance Committee, the Investor Relations and 
Dividend Policy Committee of Sistema’s Board of Directors.

Share in the authorised capital of Sistema PJSFC: 0.0026%.

Born in 1954 in Stepanakert, Nagorno-Karabakh Autonomous 
Region.

In 1982, graduated from the Yerevan Polytechnic Institute.

1991-1994 – Deputy of the first Supreme Council of the 
Nagorno-Karabakh Republic (NKR), Chairman of the State 
Defence Committee of the NKR and Prime Minister of the NKR.

1994-1997 – President of the NKR.

1997-1998 – Prime Minister of the Republic of Armenia.

1998-2008 – President of the Republic of Armenia.

Member of the Board of Directors of Sistema PJSFC since 2009. 
Chairman of the Nomination, Remuneration and Corporate 
Governance Committee, member of the Strategy Committee 
and the Ethics and Control Committee of Sistema’s Board of 
Directors.

Share in the authorised capital of Sistema PJSFC: 0.0306%.

Robert Kocharyan

Independent Director

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NAME, POSITION

BRIEF BIOGRAPHY

Roger Munnings

Born in 1950 in the United Kingdom. 

NAME, POSITION

BRIEF BIOGRAPHY

Anatoly Chubais

Born in 1955 in Borisov, Belarus.

Independent Director

Graduated from the Oxford University in 1972 with a degree of Master of Arts in Politics, 
Philosophy and Economics.

Independent Director

In 1973-2008, worked for the international auditor KPMG, including in the capacity of 
the President and Managing Partner of KPMG in Russia and the CIS (1996-2009), as 
well as Chairman of the world energy and natural resources committee of KPMG (1993-
2008). Member of the Institute of Certified Accountants of England and Wales.

Commander of the Order of the British Empire since 2007. 

Member of the Board of Directors of Sistema PJSFC since 2010. Chairman of the Audit, 
Finance and Risk Committee, member of the Nomination, Remuneration and Corporate 
Governance Committee and the Investor Relations and Dividend Policy Committee of 
Sistema’s Board of Directors.

Share in the authorised capital of Sistema PJSFC: 0.0297%.

Vladimir Chirakhov

Born in 1974 in Tbilisi.

Executive Director

In 1996, graduated with honours from the Russian Federal Security Service Academy 
with a degree in applied mathematics. In 2000, studied system analysis and business 
management at Moscow International Higher Business School MIRBIS. In 2001, 
graduated with honours from the Russian Presidential Academy of National Economy 
with a degree in management. In 2013, completed Executive MBA at Moscow Skolkovo 
School of Management. 

2005-2009 – senior manager for product categories, project manager at LLC M.Video.
Management.

2009 – Sales Director at LLC Lindex.

2009-2012 – Sales Director, Executive Director, CEO of LLC Korablik-R. 

2012-2020 – CEO of PJSC Detsky Mir. 

From April to July 2020 was Chairman of the Board of Directors of PJSC Detsky Mir. 

Appointed President of Sistema PJSFC on 20 April 2020.

Awarded a national Order of Friendship in March 2020.

Member of the Board of Directors of Sistema PJSFC since 2020. Member of the Strategy 
Committee and the Ethics and Control Committee of Sistema’s Board of Directors. 
Member of the Board of Trustees of Sistema Charitable Foundation.

Share in the authorised capital of Sistema PJSFC: 0.1540%.

In 1977, Graduated from Palmiro Togliatti Leningrad Institute 
of Engineering and Economics (LIEE). In 2002, graduated from 
Moscow Power Engineering Institute (major in Problems of the 
Contemporary Energy Generation). PhD in Economics.

1990-1991 – deputy, then first deputy chair of the Executive 
Committee of the Leningrad City Council of People’s 
Deputies. 

1991-1994 – Chairman of the Committee for the Management 
of State Property, author and coordinator of privatisation in 
Russia.

1992-1996 – Deputy Prime Minister, then First Deputy Prime 
Minister of the Russian Federation for economic and financial 
policy.

1995-1996 – Member Country Governor at the World Bank 
and the International Monetary Fund.

1997-1998 – First Deputy Prime Minister and Minister of 
Finance of the Russian Federation.

1996-1997 – Chief of Staff of the Presidential Executive Office 
of the Russian Federation.

1998-2008 – Chair of RAO Unified Energy System of Russia.

In 2008-2020 – CEO of the Russian Corporation of 
Nanotechnologies; in 2013-2020 – Chairman of the 
Management Board of LLC RUSNANO Management 
Company. 

In 2020 was appointed special representative of the Russian 
President for relations with international organisations to 
achieve the Sustainable Development Goals. 

Was awarded the Order “For Merit to the Fatherland” 
(class IV). 

Member of the Board of Directors of Sistema PJSFC 
since 2020.

Share in the authorised capital of Sistema PJSFC: 0%.

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//sistema.com

NAME, POSITION

BRIEF BIOGRAPHY

Mikhail Shamolin

Born in 1970 in Moscow.

NAME, POSITION

BRIEF BIOGRAPHY

David Iakobachvili

Born in 1957 in Tbilisi.

Non-Executive Director

In 1992, graduated from the Moscow Automobile and Road Technical Institute, and in 
1993 from the Russian Presidential Academy of Public Administration.

Independent Director

Graduated from Tbilisi Polytechnical Institute with a degree in 
industrial and civil engineering.

In 1996-1997, completed a finance and management course for senior executives at the 
Wharton School of Business.

In 1998-2004, worked for McKinsey&Co, an international consultancy firm.

2004-2005 – Managing Director for the Ferroalloys Division, Interpipe Corp (Ukraine).

2005-2011 – Vice President for Sales and Customer Service; Vice President, Head of 
MTS Russia Business Unit; President at OJSC MTS.

2011-2018 – President and Management Board Chairman, Sistema PJSFC.

From 2018 – President of LLC Segezha Group MC.

Member of the Board of Directors of Sistema PJSFC since 2011. Member of the Strategy 
Committee and the Ethics and Control Committee of Sistema’s Board of Directors. 
Member of the Board of Trustees of Sistema Charitable Foundation.

Share in the authorised capital of Sistema PJSFC: 0.3063%.

Étienne Schneider

Born in 1971 in Luxembourg.

Independent Director

Graduated from the ICHEC Brussels Management School and the University of 
Greenwich, London. In 1995, received a degree in business and finance.

1995-2005 – councilor in Kayl, Luxembourg. 

1997-2004 – secretary general of the Luxembourg Socialist Workers’ Party (LSAP).

2005-2010 – first alderman of the municipality of Kayl.

In 2012, joined the Government of the Grand Duchy of Luxembourg as Minister of the 
Economy and Foreign Trade. In 2013, was appointed Deputy Prime Minister, Minister of 
the Economy, Minister of Internal Security and Minister of Defence of the Grand Duchy 
of Luxembourg.

2018-2020 – Deputy Prime Minister, Minister of the Economy and Minister of Health of 
the Grand Duchy of Luxembourg.

Member of the Board of Directors of Sistema PJSFC since 2020. Member of the Audit, 
Finance and Risk Committee and the Investor Relations and Dividend Policy Committee 
of Sistema’s Board of Directors.

Share in the authorised capital of Sistema PJSFC: 0%.

Private entrepreneur in 1986-2000: official dealership for 
General Motors, travel and hospitality, timber processing, 
retail, telecom, and banking.

In 1992, co-founded Wimm Bill Dann, sold to US PepsiCo in 
2011.

1992-2011 – Member and later Chairman of the Board of 
Directors of Wimm Bill Dann.

In 2011, invested in Bioenergy Corporation, becoming its 
co-owner and chairman of the board of directors. 

President of Orion Heritage Co, Ltd, Founder of Private 
Sobraniye Museum, Chairman of the Board of Petrocas Enegy 
International. 

Vice President of the Russian Union of Industrialists and 
Entrepreneurs (RSPP) and Chairman of its Committee for 
Corporate Social Responsibility and Sustainable Development. 
Chairman of the Joint Ethics Commission of the RSPP. Member 
of the Consumer Market Council of the Russian Chamber of 
Commerce and Industry. President of the InOil Research and 
Production Group. Chairman of the Board of Directors of 
RusBrand, the Association of Branded Goods Manufacturers 
in Russia. President of the Russian-American Business 
Council. Member of the Coordination Board of the Russian-
Arab Business Council. Member of the Public Council of the 
Ministry of Construction and Utilities of the Russian Federation. 
Member of the General Council of Business Russia. Member 
of the World Economic Forum in Davos and B20 summits, 
Co-Chairman of the Employment and Education task force.   
Member of the Franco-Russian Dialogue Association. Member 
of the President’s Global Council at New York University 
(NYU).  

Member of the boards of trustees of the Higher School of 
Economics, RSPP Business School, French University College 
in Russia, Mstislav Rostropovich Foundation for Scholarships, 
State Hermitage Museum, Russian Museum of Decorative, 
Applied and Folk Art, Russian Military History Society, Maria 
Charity. 

Member of the Board of Directors of Sistema PJSFC since 
2011. Member of the Strategy Committee, the Audit, Finance 
and Risk Committee and the Nomination, Remuneration and 
Corporate Governance Committee of Sistema’s Board of 
Directors.

Share in the authorised capital of Sistema PJSFC: 0.0345%.

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PRESIDENT AND MANAGEMENT BOARD MEMBERS

NAME, POSITION

BRIEF BIOGRAPHY

Vladimir Chirakhov

Born in 1974 in Tbilisi.

President, Chairman of the 
Management Board

In 1996, graduated with honours from the Russian Federal Security Service Academy 
with a degree in applied mathematics. In 2000, studied system analysis and business 
management at Moscow International Higher Business School MIRBIS. In 2001, 
graduated with honours from the Russian Presidential Academy of National Economy 
with a degree in management. In 2013, completed Executive MBA at Moscow Skolkovo 
School of Management. 

2005-2009 – senior manager for product categories, project manager at LLC M.Video.
Management.

2009 – Sales Director at LLC Lindex.

2009-2012 – Sales Director, Executive Director, CEO of LLC Korablik-R.

2012-2020 – CEO of PJSC Detsky Mir.

From April to July 2020 was Chairman of the Board of Directors of PJSC Detsky Mir.

Appointed President of Sistema PJSFC on 20 April 2020.

Awarded a national Order of Friendship in March 2020.

Member of the Board of Directors of Sistema PJSFC since 2020. Member of the Strategy 
Committee and the Ethics and Control Committee of Sistema’s Board of Directors. 
Member of the Board of Trustees of Sistema Charitable Foundation.

Share in the authorised capital of Sistema PJSFC: 0.1540%.

Igor Alyoshin

Born in 1965 in Kurgan.

Vice President for Security

In 1987, graduated from the Omsk High School of Police of the USSR Ministry of Internal 
Affairs with a degree in law. 

1983-2012 – Service with law enforcement agencies. 

2012-2013 – Management Board member, Vice President for Security and Assets 
Protection of the Security and HR Department, Medsi Group.

2013-2014 – Vice President for Security, MTS Group Corporate Centre, Security Unit, 
MTS. 

2014-2018 – Senior Vice President, Head of Security Service, MTS Bank. 

From 2018 – Vice President for Security, Sistema PJSFC.

Share in the authorised capital of Sistema PJSFC: 0.0233%.

Born in 1982 in Bishkek. 

In 2004, graduated from the Kyrgyz National University with a degree in Finance and 
Credit.

2007-2008 – Senior Analyst, Private Equity and Structured Financing Department, LLC 
United Capital Partners Advisory.

2008-2012 – Analyst, LLC Sberbank Capital.

Started working at Sistema PJSFC in 2012, held the position of Director for Special 
Projects in 2018-2019.

Managing Partner of Sistema PJSFC from 2019.

Share in the authorised capital of Sistema PJSFC: 0.0233%.

Sergey Egorov

Managing Partner 

192

NAME, POSITION

BRIEF BIOGRAPHY

Artyom Zasursky

Born in 1979 in Moscow.

Vice President for Strategy 

Alexey Katkov

Managing Partner 

Igor Kozlov

Vice President for IT

In 2001, graduated from the Lomonosov Moscow State 
University with a degree in Foreign Social and Economic 
Geography. In 2005, completed postgraduate studies at 
the Journalism Department of the Lomonosov Moscow State 
University.

In 2001, graduated from the Lomonosov Moscow State 
University with a degree in Foreign Social and Economic 
Geography and Translation.

2002-2003 – Head of Department at LLC Crossmedia Solutions.

2005-2006 – Executive Director at LLC Territoriya Igr.

2007-2009 – CEO at LLC Dragonara.

2011 – Director for Development, LLC Stream.

2012-2013 – Vice President for Development at OJSC SMM.

2013-2016 – CEO at LLC Stream.

From 2017 – Vice President for Strategy, Sistema PJSFC.

Share in the authorised capital of Sistema PJSFC: 0.0432%.

Born in 1977 in Moscow.

In 1999, graduated from the Russian Presidential Academy of 
National Economy with a degree in Management.

2000-2015 – Advertising Manager, Sales Director, Commercial 
Director (since 2007) at LLC Mail.Ru.

2015-2017 – Member of Management Board, First Vice 
President, COO at JSC SMM; then President of JSC Sistema 
Venture Capital.

2017-2018 – CEO and then President of LLC SVC Fund.

Managing Partner of Sistema PJSFC from 2018.

Share in the authorised capital of Sistema PJSFC: 0.2434%.

Born in 1979 in Moscow.

In 2002, graduated from the Bauman Moscow State Technical 
University (Bauman MSTU). In 2008, received an MBA degree 
in Financial Management from Moscow International Higher 
Business School MIRBIS.

In 2001-2009, was in charge of designing software for RESO 
Garantiya.

2010-2011 – Head of Software Development & Maintenance at 
VSK Insurance.

2011-2013 – Head of IT at UralSib Insurance.

2013-2020 – CIO at Kapital Life. 

From July 2020 – Vice President for IT, Sistema PJSFC.

Share in the authorised capital of Sistema PJSFC: 0%.

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

193

ANNUAL REPORT / 2020SISTEMA PJSFC//sistema.com

NAME, POSITION

BRIEF BIOGRAPHY

Svetlana Matveyeva

Born in 1984 in Moscow.

Vice President for HR

Leonid Monosov

Managing Partner

In 2006, graduated from the Plekhanov Russian University of Economics with a degree in 
Economics. In 2007, graduated from the Department of Computational Mathematics and 
Cybernetics of the Lomonosov Moscow State Lomonosov University.

Before 2012, held various positions at Sportmaster Group; in 2012, joined Sistema.

2017-2019 – Executive Director for Motivation, Training and Organisational 
Development, HR Department of Sistema PJSFC.

From 2019 – Vice President for HR at Sistema PJSFC. 

In 2019, made it to the short list (15 finalists) of Leaders of Russia (a national executive 
ranking).

Share in the authorised capital of Sistema PJSFC: 0.0139%.

Born in 1958 in Mozyr, Belarus.

In 1980, graduated from the Moscow Institute of Railway Engineers with a degree in 
industrial and civil construction.

1999 - 2007 – CEO of OJSC Moskapstroy.

2007 - 2010 – Head of the Moscow City Contract Repairs Department.

2010 - 2012 – Vice President, the state-owned corporation Olympstroy.

2012-2013 – Executive Vice President, Sistema. 

2013-2018 – Vice President, Head of Investment Portfolio, Sistema PJSFC.

2018-2020 – Adviser to the Chairman of the Board of Directors of Sistema PJSFC.

From May 2020 – Managing Partner of Sistema PJSFC. 

Share in the authorised capital of Sistema PJSFC: 0.1018%.

Oleg Mubarakshin

Born in 1968 in the Saratov region.

Managing Partner 

In 1991, graduated from the Defence Ministry’s Military Institute. Graduated from 
Moscow State Academy of Law with a degree in Law in 2000 and from the Finance 
Academy of the Government of the Russian Federation with a degree in Finance in 2002.

1996-1998 – Deputy CEO for legal matters, the oil and gas company Belye Nochi 
(Russia).

1998-2007 – Vice President for Corporate and Legal Affairs for Central and Eastern 
Europe, InBev FMCG Group (Russia).

2008-2009 – Vice President for Legal Affairs for Western Europe, InBev FMCG Group 
(Belgium).

2009-2013 – Member of the Management Board, Head of Legal, EastOne Investment 
and Consulting Group (Ukraine, United Kingdom).

2013-2015 – Vice President, Head of the Legal Function, Sistema. 

2015-2018 – Vice President, Head of the Legal Function, Sistema.

From 2018 – Managing Partner of Sistema PJSFC.

Share in the authorised capital of Sistema PJSFC: 0.4316%.

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

NAME, POSITION

BRIEF BIOGRAPHY

Leonid Petukhov

Managing Partner

Born in 1978 in Moscow.

Graduated from the Finance Academy of the Government of 
the Russian Federation with a degree in Accounting and Audit 
in 2000. In 2001, graduated with honours from the Moscow 
State Academy of Law. In 2003, completed McKinsey’s Mini-
MBA programme (Kellogg, INSEAD Business School). In 2007, 
graduated from Harvard University (John F. Kennedy School of 
Government), Public Administration.

In 2000-2007, worked for the Moscow office of McKinsey&Co, 
an international consultancy firm.

From 2008 to 2013, was CEO of a number of oil and gas 
companies in Eastern Europe, Russia and Ukraine.

2014–2015 – Vice President, ESN Group.

2015-2016 – Managing Director at Investment Department, 
LLC Investment Company A1.

2017 - 2020 – CEO at Far East Investment and Export Agency. 

From December 2020 – Managing Partner of Sistema PJSFC.

Share in the authorised capital of Sistema PJSFC: 0%.

Artyom Sirazutdinov1

Born in 1969 in Novokuznetsk.

Managing Partner

In 1993, graduated from Siberian University of Metallurgy with 
a degree in Aluminium Production Engineering.

In 1996, received an MBA degree from Virginia Commonwealth 
University.

1996-2005 – Vice President at Russia Partners Managing 
Company.

2005-2007 – Managing Director at Sputnik Investment Group.

2007-2010 – Member of Management Board, Chief Investment 
Officer at EastOne.

2010-2016 – Deputy Management Board Chairman at OJSC 
International Financial Club Bank.

2016-2018 – Vice President, Sistema PJSFC.

2018-2021 – Managing Partner, Sistema PJSFC.

From February 2021 – CEO of LLC Sistema BioTech. 

Share in the authorised capital of Sistema PJSFC: 0.0515%.

194

1 

His appointment as Management Board member was terminated after the end of the reporting period.

195

ANNUAL REPORT / 2020SISTEMA PJSFCCORPORATE SECRETARY

NAME, POSITION

BRIEF BIOGRAPHY

Ekaterina Kulakova

Corporate Secretary 

Born in 1981 in Magdeburg, German Democratic Republic.

In 2003, graduated from the Moscow State Social University 
with a degree in sociology. In 2010, graduated from the 
Lomonosov Moscow State University with a degree in 
management. 

In 2003-2010 worked in the capacity of secretaries of Sistema’s 
collective governance bodies (Management Board, Strategy 
Committee). 

2010-2013 – PR Manager at the Corporate Development 
Department of Sistema.

In 2013-2020 – Secretary of the Board of Directors, Deputy 
Corporate Secretary of Sistema. 

From August 2020 – Corporate Secretary, Sistema PJSFC.

Share in the authorised capital of Sistema PJSFC: 0.0013%.

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

//sistema.com

NAME, POSITION

BRIEF BIOGRAPHY

Vladimir Travkov

Born in 1979 in Tashkent.

Vice President for Finance 

In 2000, graduated from the Lomonosov Moscow State University with a degree in 
economics and in 2002 received a degree in management from the same university. 

Ali Uzdenov

Managing Partner 

2003-2004 – Specialist of the strategic analysis service at MTS.

2004-2007 – Chief economist, head of the planning and analysis department at Comstar 
United TeleSystems.

2007-2010 – Head of the consolidation and planning methodology department at MTS.

2010-2011 – Head of the planning and management reporting department at Comstar 
United TeleSystems.

2011-2018 – Head of the functional controlling department at MTS.

From 2018 – Vice President for Finance, Sistema PJSFC.

Share in the authorised capital of Sistema PJSFC: 0.0306%.

Born in 1962 in Kislovodsk. 

In 1985, graduated from Rostov Institute of Railway Engineers with a degree in 
Automation, Telemechanics and Communications.

In 1990, continued his education at the International Survival School (Italy).

1994-1997 – Head of the Rostov Commodity Exchange.

1997-1998 – CEO of LLC Ayaks.

1998-2001 – CEO of the Rostov branch of OJSC Bashneft.

2001-2007 – Chairman of the Board of Directors of OJSC Kormmash.

2007-2009 – CEO of LLC Rostovregiongaz.

2009-2012 – First Vice President for Refining and Sales, OJSC Bashneft.

2012-2018 – Vice President, Senior Vice Predient, Sistema.

From 2018 – Managing Partner of Sistema PJSFC.

Share in the authorised capital of Sistema PJSFC: 0.4290%.

Sergey Shishkin

Born in 1970 in Moscow.

Vice President for Corporate 
Governance and Legal Affairs 

In 1992, graduated with honours from the Lomonosov Moscow State University with a 
degree in law. In 1996, he received a PhD in Law.

1998-2000 – Director at the Foundation of International Institute for Development of 
Legal Economy.

2001-2003 – Member of the bar association of Moscow.

2005-2011 – Head of the Property Department, Director for Property Projects, Sistema.  

2011-2015 – Executive Vice President for Corporate Projects at Sistema; 
October 2014- December 2015 – Acting Senior Vice President, Head of the Corporate 
Governance Function at Sistema.

2015-2018 – Vice President, Head of the Corporate Governance Function, Sistema. 

From 2018 – Vice President for Corporate Governance and Legal Affairs, Sistema.  

Share in the authorised capital of Sistema PJSFC: 0.0806%.

196

197

ANNUAL REPORT / 2020SISTEMA PJSFC//sistema.com

ANNEX 2.  
Financial results of Sistema in 2020 in 
accordance with Russian Accounting 
Standards (RAS)

FINANCIAL STABILITY

Net working capital, RUB thsd

18,509,526

22,076,343

2020

2019

Current ratio

Quick ratio

Debt ratio

Equity to total assets

1.5

1.5

1.6

0.6

1.6

1.6

1.9

0.5

INFORMATION ABOUT FUEL AND ENERGY 
CONSUMPTION

2020

2019

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

KEY FINANCIAL INDICATORS, RUB thsd

Revenue from sale of products, goods, works and services (net of VAT)

Administrative expenses

Sales profit

Interest income

Interest expense

Other income

Other expenses

Profit / (loss) before tax

Current income tax

Net income (loss)

Retained earnings

The core business of Sistema PJSFC is management of equity stakes in 
commercial organisations. 

INCOME STRUCTURE, RUB thsd

Total revenue, incl.:

Income from equity holdings in other companies

Other operating income (property rent, agency services and sureties)

PERFORMANCE INDICATORS

Productivity, RUB thsd/FTE

Debt to equity ratio

Long-term debt to the sum of long-term debt and equity

Debt service coverage ratio

Overdue debt, %

2020

2019

TYPE OF RESOURCES

VOLUME

AMOUNT WITH 
VAT, RUB THSD 

VOLUME

AMOUNT WITH 
VAT, RUB THSD

Heat, Gcal

Electric power, 
thsd kWh

Water, cu m

Petrol, l

TOTAL

1,313.43

2,540.13

1,461.16

2,726.98

2,172.88

6,724.52

9,133.97

278.6

2,191.69

7,197.84

191,979.73

9,204.31

192,279.33

-

21,157.01

-

9,159.37

285.1

9,284.46

21,455.90

29,438,119

-16,245,675

13,192,444

4,874,944

-16,443,774

183,801,592

-30,373,827

155,051,379

-

140,837,044

333,667,598

44,947,796

-10,349,809

34,597,987

6,087,299

-19,409,648

118,021,673

-56,163,444

83,133,867

-9,544

80,016,465

194,085,054

2020

2019

29,438,119

29,411,720

26,399

44,947,796

44,931,482

16,314

2020

2019

107,047.71

164,043.05

0.64

0.35

2.75

0

0.93

0.43

1.01

0

198

199

ANNUAL REPORT / 2020SISTEMA PJSFC 
//sistema.com

ANNEX 3.  
Transactions involving Sistema 
shares performed by Sistema’s 
Board members, President and 
Management Board members during 
01 January-31 December 20201

ANNEX 4. List of transactions 
carried out by Sistema in 
the reporting year that are 
recognised as major transactions 
under the Federal Law 
“On Joint-Stock Companies”

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

SISTEMA SHARES RECEIVED BY MEMBERS OF SISTEMA’S BOARD OF 
DIRECTORS ON 15 JULY 2020 AS REMUNERATION FOR SERVING ON 
SISTEMA’S BOARD IN THE CORPORATE YEAR 2019-2020

FULL NAME

A. Belova
A. Dubovskov
V. Evtushenkov
F. Evtushenkov
R. Sommer
R. Kocharyan
R. Munnings
M. Shamolin
D. Iakobachvili

NUMBER OF  
SISTEMA SHARES

721,489
480,992
721,489
721,489
754,237
754,237
754,237
721,489
754,237

SISTEMA SHARES RECEIVED BY MEMBERS OF SISTEMA’S BOARD OF 
DIRECTORS, PRESIDENT AND MEMBERS OF SISTEMA’S MANAGEMENT 
BOARD ON 25 DECEMBER 2020 UNDER THE INCENTIVE PROGRAMME

During 2020 Sistema PJSFC did not perform any transactions which are 
recognised as major transactions in accordance with the Federal Law 
“On Joint-Stock Companies”, or other transactions which are covered 
by the procedure for approval of major transactions in accordance with 
the Company’s Charter.

ACQUISITION OF SISTEMA SHARES BY 
MEMBERS OF THE BOARD OF DIRECTORS, 
PRESIDENT AND MEMBERS OF THE 
MANAGEMENT BOARD OF SISTEMA PJSFC

FULL NAME

NUMBER 
OF SISTEMA 
SHARES

DATES OF 
TRANSAC-
TIONS

A. Dubovskov

629,100 21 January 

2020

O. Mubarakshin 12,038,877 14 February 

2020

DIVESTMENT OF SISTEMA SHARES BY 
MEMBERS OF THE BOARD OF DIRECTORS, 
PRESIDENT, AND MEMBERS OF THE 
MANAGEMENT BOARD OF SISTEMA PJSFC

NUMBER OF  
SISTEMA SHARES

FULL NAME

R. Sommer

NUMBER 
OF SISTEMA 
SHARES

DATES OF 
TRANSAC-
TIONS

504,237 8 September 
2020

FULL NAME

I. Alyoshin
F. Evtushenkov
S. Egorov
A. Zasursky
A. Katkov
S. Matveyeva
L. Monosov
O. Mubarakshin
V. Rozanov
A. Sirazutdinov
V. Travkov
A. Uzdenov
V. Chirakhov
S. Shishkin

200

2,253,195
2,253,195
2,253,195
2,253,195
18,089,111
1,090,256
513,061
2,253,195
2,253,195
2,253,195
2,253,195
27,439,695
14,865,261
2,253,195

1 

Information provided herein coincides with the 
information included in the notices of transactions with 
the Corporation’s securities sent to Sistema PJSFC by 
the Board members, President and Management Board 
members. All the persons whose transactions are referred 
to herein were members of the Corporation’s governance 
bodies as of the time of each such transaction.

201

ANNUAL REPORT / 2020SISTEMA PJSFC//sistema.com

ANNEX 5.  
List of transactions carried out by 
Sistema in the reporting year that are 
recognised as related party transactions 
in accordance with the Federal Law 
“On Joint-Stock Companies”

All of the transactions performed by Sistema PJSFC in 2020 that qualify 
as related party transactions according to the Federal Law “On Joint-
Stock Companies” were endorsed or approved by the Corporation’s 
Board of Directors.

NO OF BOD MINUTES AND DATE OF 
RESOLUTION

NO

DESCRIPTION

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

COUNTERPARTIES

TRANSACTION VALUE RELATED PARTIES

04-20, 16/05/2020

08-20, 11/09/2020

Acquisition of investment units in closed-end mutual investment 
funds managed by LLC Sistema Capital MC from LLC Cosmos Hotel 
Group

Modification of terms of interest-bearing loans provided to JSC 
Steppe AgroHolding

LLC Cosmos Hotel Group

RUB 1,022,114,210.92

JSC Steppe AgroHolding

RUB 3,770,000,000.00

07-20, 31/08/2020

Sale to JSC RTI of an equity stake in a subsidiary of JSC RTI

12-20, 18/12/2020

09-20, 23/10/2020

Contribution to the authorised capital of LLC Sistema Telecom 
Assets

Acquisition of an equity stake in JSC NVision Group from MTS 
Group companies

JSC RTI

LLC Sistema Telecom 
Assets

LLC MTS Capital,  
LLC Telecom Projects

RUB 281,250,000.00

RUB 3,825,000,000.00

RUB 369,301,251.00 V. Evtushenkov, F. Evtushenkov

09-20, 23/10/2020

Sale of an equity stake in JSC NVision Group to JSC Sitronics

JSC Sitronics

RUB 377,500,000.00

12-20, 18/12/2020

Contribution to the property of LLC Sistema Telecom Assets

12-20, 18/12/2020

Signing of agreements providing for indemnification against legal 
and other expenses or losses

12-20, 18/12/2020

Granting a loan to JSC Sistema Invest

10

12-20, 18/12/2020

Contribution to the property of LLC Sistema Telecom Assets

11

12-20, 18/12/2020

Contribution to the authorised capital of LLC Sistema Telecom 
Assets

LLC Sistema Telecom 
Assets

Sistema Finance S.A., 
V. Chirakhov

JSC Sistema Invest

LLC Sistema Telecom 
Assets

LLC Sistema Telecom 
Assets

RUB 2,400,000,000.00

USD 26,000,000.00 USA

RUB 979,000,000.00

RUB 3,425,000,000.00

RUB 3,750,000,000.00

V. Evtushenkov, F. Evtushenkov, 
V.  Rozanov

V. Evtushenkov, F. Evtushenkov, 
S. Shishkin, V. Travkov, A. Uzdenov

V. Evtushenkov, F. Evtushenkov, 
S. Shishkin, V. Travkov, 
O. Mubarakshin

V. Evtushenkov, F. Evtushenkov, 
S. Shishkin

V. Evtushenkov, F. Evtushenkov, 
A. Katkov

V. Evtushenkov, F. Evtushenkov, 
S. Shishkin

V. Evtushenkov, F. Evtushenkov, 
V. Chirakhov

V. Evtushenkov, F. Evtushenkov, 
S. Shishkin

V. Evtushenkov, F. Evtushenkov, 
S. Shishkin

V. Evtushenkov, F. Evtushenkov, 
S. Shishkin

1

2

3

4

5

6

7

8

9

202

203

ANNUAL REPORT / 2020SISTEMA PJSFC 
//sistema.com

ANNEX 6.  
Report on compliance with the 
Corporate Governance Code 
recommended by the Bank of Russia

In the opinion of Sistema’s Board of Directors, 
the Corporation complies with the principles 
and the guidelines of the Corporate 
Governance Code recommended by the Bank 
of Russia (hereinafter, “the Code”) with the 
reservations mentioned herein below.

When assessing compliance of Sistema’s corporate governance 
practices with the Code’s recommendations, the Board looked at both 
formal and actual adherence to the principles and recommendations of 
the Code by the Corporation and its officers, including the achievement 
of the general level of corporate governance standards stipulated by the 
Code through both conventional and alternative mechanisms.

SISTEMA PROFILE

PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

CORPORATE GOVERNANCE PRINCIPLE

CRITERIA FOR ASSESSMENT

COMPLIANCE

NOTES

Shareholder rights and equality in their exercise

The company should ensure equal and fair treatment of all shareholders as regards their rights to  
participate in the company’s governance.

NO

I. 

1.1.

1.1.1.

The company should create for its shareholders 
the most favourable conditions for participation 
in the general meeting, for developing a 
substantiated position on the general meeting’s 
agenda items, coordinating their actions, and 
expressing their opinions on matters under 
consideration.

1.1.2.

The procedure for notifying shareholders of the 
forthcoming general meeting and providing 
materials for the general meeting should enable 
the shareholders to prepare for the meeting in an 
appropriate manner.

1.  The company has made publicly available the internal 
document that sets out the procedures for conducting 
the general meeting of shareholders, and this document 
is approved by the general meeting of shareholders.

2.  The company offers an available means of communication 
with the company, such as a hotline, e-mail or a web 
forum, that allows shareholders to express their 
opinions and submit queries about the agenda during 
preparations for the general meeting. These actions were 
taken by the company ahead of each general meeting 
held in the reporting period.

1.  A notice of the general meeting of shareholders is 

published on the website at least 30 days before the date 
of the meeting.

2.  The notice specifies the venue and documents needed 

for admission to the meeting.

3.  The shareholders are provided access to information 
about persons that proposed agenda items and 
nominated candidates to the board of directors and the 
audit review commission of the company.

OBSERVED

OBSERVED

The procedure for convening, preparing and conducting the General 
Meeting of shareholders of the Corporation is regulated by the Terms of 
Reference of the General Meeting of shareholders that were approved 
by the General Meeting of shareholders of Sistema PJSFC and is freely 
available on the Corporation’s website.

When holding each General Meeting of shareholders, the Corporation 
communicates to its shareholders an e-mail address to which they may 
send their opinions or questions with regard to the General Meeting, 
including its agenda.

In accordance with Sistema’s Charter, a notice of the general meeting 
of shareholders, including the date, time and venue of the meeting and 
documents needed for admission, is published in both Russian and English 
on the Company’s website (www.sistema.ru/www.sistema.com) at least 
30 days before the meeting.

The information about who proposed each item to the agenda of the 
general meeting and about each candidate nominated for election to the 
Corporation’s governance bodies and who nominated them is provided in 
explanatory notes or other relevant materials.

204

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PERFOMANCE  

KEY ASSETS' 
PERFOMANCE

CORPORATE 
GOVERNANCE

SUSTAINABILITY 
MANAGEMENT

ANNEXES

//sistema.com

NO

CORPORATE GOVERNANCE PRINCIPLE

CRITERIA FOR ASSESSMENT

COMPLIANCE

NOTES

1.1.3.

During preparation for the general meeting and 
the meeting itself the shareholders should be 
able to receive information about the meeting 
and relevant materials in a timely manner 
and without any hindrance, put questions to 
executive bodies and members of the company’s 
board of directors and communicate with each 
other.

1.1.4.

Shareholders should be able to request the 
convocation of general meetings, nominate 
candidates to the company’s governance 
bodies, and propose items for the AGM’s 
agenda without needless difficulties.

1.1.5.

Each shareholder should be able to exercise their 
voting right in the easiest and most convenient 
way for the shareholder, without any hindrance.

1.1.6.

The procedure of general meetings adopted by 
the company should ensure equal opportunities 
for all persons present at the meeting to express 
their opinions and ask their questions.

1.  In the reporting period, the shareholders had an 
opportunity to put questions to members of the 
Company’s governance bodies and board of directors 
ahead of or during the annual general meeting of 
shareholders.

2.  The stance of the board of directors (including dissenting 
opinions entered in the minutes) on each agenda item 
of shareholders’ meetings held in the reporting period 
is properly reported in the materials provided for the 
general meetings.

3.  Prior to each general meeting held in the reporting 

period, the company provided eligible shareholders with 
lists of persons entitled to participate in such meeting on 
the same date as it itself obtained such lists.

1.  In the reporting period, shareholders had the 

opportunity within at least 60 days after the end of the 
relevant calendar year to propose items for the agenda 
of the annual general meeting.

2.  In the reporting period, the company did not refuse to 
accept items proposed for the agenda or nominees to 
the company’s governance bodies for reasons of typos 
or other insignificant deficiencies in a shareholder’s 
proposal.

1.  The company’s internal regulations (internal policy) 

include provisions that entitle each participant of the 
general meeting to request a copy of their filled-in voting 
ballot, certified by the teller committee, before the end 
of the general meeting.

1.  Each physical meeting of shareholders held in the 

reporting period afforded ample time for reports on all 
agenda items and discussions of such reports.

2.  Candidates to the company’s governance and control 
bodies were available for answering shareholders’ 
questions at the meeting at which their nominations were 
to be voted on.

3.  When making decisions related to the preparation for 

and procedure of general meetings of shareholders in the 
reporting period, the board of directors considered the 
use of telecom technologies to give shareholders remote 
access to general meetings.

1.2.

1.2.1.

The shareholders should be given equal and fair opportunities to share in the company’s 
net income via dividends.

The company should develop and implement a 
transparent and clear mechanism for determining 
the amount of dividends and distributing them.

1.  The company has developed a dividend policy, which 
has been approved by the board of directors and 
publicly disclosed.

2.  If the company’s dividend policy uses the indicators in 
the company’s financial statements to determine the 
dividend amount, the relevant provisions of the dividend 
policy are based on consolidated financial statements.

OBSERVED

OBSERVED

During preparations for an Annual General Meeting, the shareholders 
are able to receive answers to their questions sent to a special email 
address (osa@sistema.ru) indicated in the notice of the general meeting. 
Shareholders participating in the general meeting may put questions to 
members of the governance bodies, of the board of directors and the 
management board and the President who are also present at the meeting. 

In 2020, a new law was passed in Russia allowing joint-stock companies 
to conduct their annual general meetings of shareholders in the form of 
absentee voting. However, in addition to absentee voting, a live stream of 
the meeting on the final date of voting was organised for shareholders. In 
the course of the live stream the Corporation’s management made a report 
on the results of 2019 and took questions from the shareholders.

The stance of the Board of Directors on the agenda items of the General 
Meeting is reported in the explanatory note for each such agenda item.

In accordance with the Terms of Reference of the General Meeting of 
shareholders, shareholders have the right to see the list of persons entitled 
to participate in the general meeting, for which purpose they should 
contact Sistema’s Corporate Secretary.

The Charter of Sistema PJSFC sets a deadline for submission of 
shareholders’ proposals for the general meeting’s agenda to 100 days after 
the end of the financial year.

Should a shareholder’s proposal contain a material shortcoming, the 
Corporation should inform such shareholder about such shortcoming well in 
advance, so that such shortcoming can be properly eliminated before the 
Board of Directors has approved the general meeting’s agenda and the list 
of nominees to the governance and control bodies.

OBSERVED

The provision that a person filling in the voting ballot is entitled to have a 
copy of their filled-in voting ballot certified by the teller committee before 
the end of the general meeting is included in the Terms of Reference of the 
Annual General Meeting of Shareholders.

OBSERVED

In the reporting year, the Corporation did not hold meetings of 
shareholders in the format of joint presence.

All of the current nominees to the Board of Directors are present at the 
relevant General Meeting.

From 2017, Sistema’s shareholders may use the e-voting system available 
on the website of the Corporation’s registrar JSC Reyestr.  Shareholders 
are also given the opportunity to vote remotely, provided that the relevant 
depository provides the technical means for such voting.

Preparing for the Annual General Meeting of shareholders, which in 
the reporting year was held in the form of absentee voting due to the 
epidemiological situation, the Board of Directors decided to organise a live 
stream for shareholders on the final date of voting. In the course of the live 
stream the Corporation’s management made a report on the results of 2019 
and took questions from the shareholders.

OBSERVED

The Board of Directors of the Corporation approved the Regulation on 
Dividend Policy, which is disclosed on the corporate website.

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1.2.2.

The company is advised against deciding in 
favour of any dividend distribution that, although 
being in no breach of statutory restrictions, is 
economically impractical and/or conducive 
to misconceptions about the company’s 
performance.

1.  The company’s dividend policy clearly specifies financial/
economic circumstances under which it should not pay 
dividends.

PARTIALLY 
OBSERVED

According to the Dividend Policy, the Company’s shareholders shall 
receive dividends only if there are sources and grounds for their payment, 
as stipulated by Russian law. 

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1.2.3.

The company may not allow any compromise of 
the dividend rights of its existing shareholders.

1.  The company took no actions that would compromise the 

dividend rights of existing shareholders.

1.2.4.

Companies should strive to avoid situations 
where shareholders receive from the company 
any types of profit (income) other than dividends 
or disposal value.

1.  In order to rule out situations where shareholders receive 
any type of profit (income) from the company other than 
dividends or liquidating distributions, the company’s 
internal regulations envisage control mechanisms that 
ensure timely identification of and approval procedures 
to be applied to transactions involving any persons 
affiliated with material shareholders (persons entitled 
to dispose of votes attaching to voting shares) in cases 
where law does not formally recognise such transactions 
as related party transactions.

1.3.

1.3.1.

The corporate governance system and practices should ensure an equal footing for all shareholders  
that own shares of the same category (type), including minority and foreign shareholders, and  
equal treatment of them by the company.

Companies should create conditions for 
fair treatment of each shareholder by the 
governance bodies and the controlling persons 
of the company, including prevention of abuse 
of power by major shareholders in respect of 
minority shareholders.

1.  In the reporting period, the procedures for managing 
major shareholders’ potential conflicts of interest were 
efficient, and the board of directors paid sufficient 
attention to conflicts between shareholders, if any.

1.3.2.

Companies should not take any actions that 
cause or may cause any artificial redistribution of 
controlling rights.

1.  Either there are no quasi-treasury shares, or such shares 
are not admitted for voting throughout the reporting 
period.

1.4.

1.4.

Shareholders should be provided with reliable and efficient ways to register rights to the shares, and  
the ability to dispose of their shares freely and easily.

Shareholders should be provided with reliable 
and efficient ways to register rights to the shares, 
and the ability to dispose of their shares freely 
and easily.

1.  The quality and reliability of services provided by the 
company’s registrar to keep the shareholder register 
meet the needs of the company and its shareholders.

The Corporation does not declare dividends if net income or cash flow 
are insufficient (there is a liquidity shortage) or if distributing dividends is 
economically unreasonable. Although such circumstances are not formally 
set out in the Dividend Policy, the Corporation believes it to pose no 
additional risks to shareholders.

The Corporation has issued only one type of ordinary shares. Holders of 
global depositary receipts are entitled to dividends on a par with holders 
of ordinary shares.

In the reporting period, the Corporation took no actions that would 
compromise the dividend rights of the holders of ordinary shares and/or 
global depositary receipts.

The Corporation has the Ethics Code approved by the Board of Directors, 
which stipulates that officers responsible for transactions shall timely report 
any conflicts of interest related to a transaction to the Board of Directors.

OBSERVED

OBSERVED

OBSERVED

The Corporation has taken every step necessary to prevent any 
shareholders’ actions that are intended to harm other shareholders or the 
Corporation as well as any other abuse of shareholder rights.

There were no recorded conflicts between the Corporation’s shareholders 
in the reporting period.

OBSERVED

In the reporting period, quasi-treasures shares did not participate in voting 
at the General Meeting of shareholders.

OBSERVED

The Registrar of the Corporation is one of the largest special registrars in 
Russia, which has proven and reliable technologies that provide the most 
efficient way to ensure registration and exercise of shareholder rights. The 
Corporation cooperates with the registrar to update information about 
shareholders contained in the shareholder register.

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Board of Directors

The board of directors is in charge of strategic management of the company, determines the main  
principles and approaches to organising the company’s risk control and internal control systems,  
controls the work of its executive bodies and performs other key functions.

The board of directors should bear responsibility 
for decisions relating to the appointment and 
dismissal of executives and appointment and 
dissolution of executive bodies on relevant 
grounds, including their poor or inappropriate 
performance. The board of directors should also 
ensure that the company’s executive bodies act 
in compliance with the approved development 
strategy and adhere to a course of action 
consistent with the company’s line of activity.

1.  The powers of the board of directors to appoint and 

dismiss members of executive bodies and determine the 
terms of their employment agreements are set out in the 
charter.

2.  The board of directors reviewed a report (reports) of the 
CEO and members of a collective executive body on the 
implementation of the company’s strategy.

OBSERVED

2.1.2.

The board of directors should set the key long-
term priorities for the company’s business, assess 
and approve key performance indicators and 
key business goals of the company, evaluate and 
approve strategies and business plans for the 
core businesses of the Company.

1.  In the reporting period, the board of directors reviewed 

OBSERVED

matters relating to the implementation status and 
updates of the strategy, approval of the company’s 
financial plan (budget) and criteria and indicators 
(including interim ones) of implementation of the 
company’s strategy and business plans.

2.1.3.

The board of directors should determine the 
principles of and approaches to organising the 
risk management and internal control systems at 
the company.

1.  The board of directors determined the principles of and 
approaches to organising the risk management and 
internal control systems at the company.

2.  The board of directors assessed the risk management 
and internal control systems of the company in the 
reporting period.

2.1.4.

The board of directors should determine the 
company’s policy with regard to remuneration 
and (or) reimbursement of expenses to Board 
members, executive bodies and other key 
executives of the company.

1.  The company developed and introduced a policy 
(policies), approved by the board of directors, on 
remuneration and compensation of expenses of members 
of the board of directors, executive bodies of the 
company and other senior executives.

2.  The board of directors reviewed items pertaining to this 

policy (policies) in the reporting period.

OBSERVED

OBSERVED

The Charter of Sistema PJSFC stipulates that the authority of the Board 
of Directors includes appointment and dismissal of the President of the 
Corporation, election and dismissal of members of the Management Board, 
and approval of the terms of employment agreements signed with the 
President and members of the Management Board.

Sistema’s Nomination, Remuneration and Corporate Governance 
Committee approves CEOs of subsidiaries and nominees to their boards of 
directors. 

The Board of Directors monitors implementation of the Corporation’s 
strategy and business plans by its executive bodies on a regular basis.

The Board of Directors controls and supports the formulation and execution 
of the Corporation’s strategy at each stage, evaluates its progress and 
feasibility, and adjusts it as necessary.

The strategy and business plans of the Corporation approved by the Board 
of Directors contain clear criteria, most of which are quantity indices, and 
use interim control metrics.

The Board of Directors approves the budget of the Corporation on an 
annual basis.

At least once a year, the Board of Directors reviews the Corporation’s 
strategy and assesses its implementation status and need for updating.

The Charter of Sistema PJSFC includes approval of risk management 
principles in the remit of the Board of Directors. The Corporation also 
adopted the Risk Code.

The Board of Directors reviews a risk management report and a report on 
the work of the internal control system at the Corporation at least once a 
year and issues its opinion.

The General Meeting of shareholders of the Corporation approved the 
Policy on remuneration and compensations payable to members of the 
Corporation’s Board of Directors.

The Board of Directors of the Corporation approved the HR policy and 
policies on remuneration payable to the employees of Sistema PJSFC.

The Board of Directors also approved the rules for reimbursement of 
expenses to the top executives of the Corporation.

The Board of Directors reviews items related to remuneration and 
compensations at least once a year.

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2.1.5.

The board of directors should play a key role 
in preventing, identifying and settling internal 
conflicts between the company’s governance 
bodies, shareholders and employees.

1.  The board of directors plays a key role in preventing, 

identifying and settling internal conflicts.

2.  The company has created a system for identifying 

transactions related to conflicts of interest and measures 
aimed at resolving such conflicts.

OBSERVED

The Board of Directors takes all the measures necessary to prevent and 
settle internal conflicts.

The Corporation regularly collects information about related and affiliated 
persons of the members of its Board of Directors and executive bodies. In 
accordance with the Code of Ethics, ethics assessment is performed during 
which senior managers responsible for the transactions submit ethics and 
conflict of interest declarations. The Internal Audit Service analyses the 
information received about the signs of the management responsible for 
the transactions having conflicts of interest.

Resolutions on related party transactions are made by persons that are not 
involved in the relevant conflict of interest.

Employees’ compliance with the regulations for resolution of conflicts of 
interests is secured with disciplinary measures.

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1.  The board of directors adopted a regulation on the 

OBSERVED

The Board of Directors approved the Regulation on Information Policy.

2.1.6.

2.1.7.

The board of directors should play a key role in 
securing transparency of the company, timely 
and full disclosure of the company’s information, 
unhindered access of shareholders to the 
company’s documents.

The board of directors should control the 
corporate governance practices at the company 
and play a key role in material corporate events 
of the company.

information policy.

2.  The company has designated persons responsible for 

implementation of the information policy.

1.  In the reporting period, the board of directors reviewed 

an item on corporate governance practices at the 
company.

2.2.

The board of directors should be accountable to the company’s shareholders.

2.2.1.

Information about the work of the board of 
directors shall be disclosed and provided to 
shareholders.

1.  The company’s annual report for the reporting period 

includes information about directors’ attendance of the 
meetings of the board and board committees.

2.  The annual report includes information about the key 

results of appraisal of the board’s work conducted in the 
reporting period.

2.2.2.

Chairman of the board of directors should be 
available for communication with the company’s 
shareholders.

1.  The company has a transparent procedure that gives 

shareholders a possibility to put questions to the board 
chairman and to communicate their stance on such 
matters.

2.3.

2.3.1.

The board of directors should be an efficient and professional governance body of the company,  
capable of passing objective independent judgements and taking decisions aligned with the  
interests of the company and its shareholders.

It is recommended to elect to the board of 
directors persons that have an impeccable 
business and personal reputation and possess 
the knowledge, skills and experience necessary 
for making decisions on the matters falling within 
the remit of the Board of Directors and required 
for efficient discharge of its functions.

1.  The procedure for assessing the board’s efficiency 

adopted by the company includes assessment of the 
professional skills of the board members.

2.  In the reporting period, the board of directors (or its 
nomination committee) assessed candidates to the 
board in terms of their possessing relevant experience, 
knowledge, business reputation, absence of a conflict of 
interest, etc.

OBSERVED

OBSERVED

The responsibility to control compliance with the Regulation on Information 
Policy lies with the Corporate Secretary reporting to the Board of Directors 
of the Corporation.

Based on the results of annual appraisal of the Corporation’s corporate 
governance practices, the Nomination, Remuneration and Corporate 
Governance Committee of the Board of Directors formulates proposals 
aimed at improving corporate governance practices for review and 
approval by the Board of Directors.

The Board of Directors reviews items on corporate governance practices at 
least once a year.

The Annual Report and the Corporation’s website (www.sistema.ru/
www.sistema.com) disclose information about the number of meetings of 
the Board of Directors and its Committees held in the past year, specifying 
the forms of meetings and Board members’ attendance.

The main results of the Board’s performance assessment and that of its 
executive bodies are disclosed in the Annual Report of the Corporation.

OBSERVED

Shareholders can put questions to the Chairman of the Board of Directors 
regarding issues within the remit of the Board of Directors, and inform 
him about their opinions (positions) on such matters via the Corporate 
Secretary.

OBSERVED

The annual assessment of the Board of Directors includes assessment of the 
Board’s competences.

The Board’s Nomination, Remuneration and Corporate Governance 
Committee assesses all candidates nominated to the Board of Directors 
regarding their independence and potential contribution to the work of the 
Board of Directors.

Sufficient professional experience, business reputation and absence 
of a conflict of interest are important criteria during the assessment of 
candidates to the Board of Directors.

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1.  In all instances in the reporting period when the agenda 

OBSERVED

included items on election of board members, the 
company provided the shareholders with biographies 
of all candidates to the board, results of such 
candidates’ assessment by the board (or its nomination 
committee), information on whether such candidates 
meet the independence criteria, in accordance with 
recommendations 102-107 of the Code, and the 
candidates’ written consent to be elected to the board 
of directors.

1.  As part of the assessment of the board’s work in the 
reporting period, the board of directors analysed its 
needs in terms of professional and business skills and 
experience.

1.  As part of the assessment of the board of directors 

conducted in the reporting period, the board of directors 
considered whether the number of the board members 
met the company’s needs and shareholders’ interests.

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The biographies of candidates to the Board of Directors, recommendations 
of the Board’s Nomination, Remuneration and Corporate Governance 
Committee with regard to voting on such candidates, as well as information 
about their meeting the independence criteria and whether each nominee 
has agreed in writing to be elected to the Board are included in materials 
for General Meetings of shareholders whose agendas include an item on 
election of the Board of Directors.

The status of newly elected members of the Board of Directors and 
their independence are confirmed at the first meeting of the Board after 
election. 

OBSERVED

The annual assessment of the Board of Directors includes assessment of the 
Board’s competences and how they match the Corporation’s needs.

OBSERVED

The annual assessment of the Board of Directors includes assessment of the 
number of the Board members.

2.4.

The board of directors should have a sufficient number of independent directors.

1.  In the reporting period, all independent board 

members met all the independence criteria set out 
in recommendations 102-107 of the Code or were 
recognised as independent by resolution of the board of 
directors.

OBSERVED

The criteria of independence of members of the Corporation’s Board of 
Directors are aligned with the criteria recommended by the Corporate 
Governance Code and the Listing Rules of Moscow Stock Exchange.

All Board members that the Corporation considered independent in 
the reporting year met the specified criteria or were recognised as 
independent by a resolution of the Board of Directors.

2.3.2. Members of the board of directors should be 
elected in a transparent procedure enabling 
shareholders to receive information about the 
candidates that is sufficient to form an opinion of 
their personal and professional qualities.

2.3.3.

2.3.4.

The composition of the board of directors should 
be well balanced, in terms of qualification, 
experience, expertise and business qualities, and 
board members should enjoy the confidence of 
shareholders.

The number of members on the company’s 
board of directors should make it possible to 
organise the work of the board of directors in the 
most efficient manner, allowing for formation of 
board committees and giving the opportunity to 
material minority shareholders of the company 
to elect candidates they vote for to the board of 
directors.

2.4.1.

It is recommended to acknowledge as 
independent directors the persons that have 
sufficient expertise, competence, experience, 
and independence for formulation of their own 
positions; that are capable of making objective 
and conscientious judgements; and that are 
independent from the company’s governance 
bodies, particular groups of shareholders, or 
other interested parties. It should be noted 
that a candidate is not normally considered to 
be independent if he/she is affiliated with the 
company, its material shareholder, material 
counterparty or competitor or with the state.

2.4.2.

It is recommended to assess compliance of 
candidates to the board of directors with the 
independence criteria and to analyse compliance 
of independent directors on the board with the 
independence criteria on a regular basis. In such 
assessment, contents should prevail over form.

1.  In the reporting period, the board of directors (or its 
nomination committee) formed an opinion about the 
independence of each candidate to the board and 
presented it to shareholders.

2.  In the reporting period, the board of directors (or its 

nomination committee) reviewed the independence of 
incumbent board members specified as independent in 
the company’s annual report at least once.

3.  The company has procedures in place that provide for 

actions a board member has to take if he/she stops being 
an independent director, including timely notifying the 
board.

OBSERVED

The Nomination, Remuneration and Corporate Governance Committee of 
the Board of Directors (hereinafter, “the Committee”) issues an opinion on 
the independence of candidates to the Board of Directors.

At the first meeting of the Board of Directors following the General 
Meeting of shareholders where such new Board of Directors was elected, 
the Board of Directors confirms the status of independent members of the 
Board of Directors.

The Committee analyses compliance of the independent directors on the 
Board with the independence criteria on a regular basis.

When elected to the Board, Board members undertake in writing to notify 
the Corporation of any circumstances that may affect their ability to have 
independent judgement on items reviewed by the Board of Directors.

In the reporting year, one half of the Board’s members (6 out of 12) were 
independent.

2.4.3.

It is recommended that independent directors 
constitute at least one third of elected board of 
directors.

1.  Independent directors constitute at least one third of the 

OBSERVED

board of directors.

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2.4.4.

Independent directors should play a key role 
in preventing internal conflicts in the company 
and in the performance of significant corporate 
actions by the company.

1.  Independent directors (not having a conflict of interest) 

give preliminary assessment to material corporate 
actions related to a potential conflict of interest, the 
results of which are submitted to the board.

2.5.

2.5.1. 

2.5.2.

2.5.3.

2.6.

2.6.1.

Chairman of the board of directors should facilitate the most efficient discharge of functions that  
fall within the remit of the board of directors.

It is recommended to elect an independent 
director as chair, or to select a senior 
independent director among the elected 
independent directors who would coordinate 
the work of independent directors and interact 
with the chairman of the board of directors.

1.  The board chairman is an independent director or 
a senior independent director is elected among 
independent directors.

2.  The role, rights and duties of the board chairman (and, if 
applicable, of the senior independent director) are duly 
set out in the company’s internal regulations.

The board chairman should ensure a constructive 
atmosphere of the meetings, free discussions of 
the matters on the meeting agenda, and control 
over execution of resolutions passed by the 
board of directors.

1.  Performance of the board chairman is assessed during 

assessment of the performance of the board as a whole in 
the reporting period.

The board chairman should take necessary 
measures to provide board members with 
information required for making decisions on the 
agenda items in a timely manner.

1.  The duty of the board chairman to procure timely 
provision of materials on agenda items for board 
members is stipulated by the company’s internal 
regulations.

Members of the board of directors should act in good faith and reasonably, in the best interests of  
the company and its shareholders proceeding from sufficient amount of information, with due  
care and diligence.

Reasonable and bona fide actions of the board 
members imply that decisions are made with 
due consideration of all available information, 
without conflicts of interest, with equal treatment 
of the company’s shareholders, within usual 
entrepreneurial risks.

1.  The company’s internal regulations stipulate that a board 
member shall notify the board of directors if he/she is in 
the situation of a conflict of interest in respect of any item 
on the agenda of a board or committee meeting before 
the start of discussion of the respective agenda item.

2.  The company’s internal regulations stipulate that a board 
member shall not vote on any agenda item where he/she 
has a conflict of interest.

3.  The company has a procedure in place that allows 

the board of directors to receive professional advice on 
matters within its remit at the expense of the company.

OBSERVED

Independent directors perform a preliminary assessment of potential 
actions and resolutions of the Corporation that may lead to a conflict as 
they prepare for meetings of the Board or Board Committees. Notably, 
the Audit, Finance and Risk Committee pre-approves all related party 
transactions.

Opinions of Board members are incorporated in the meeting materials.

OBSERVED

The role of the Board Chairman is set out in the Terms of Reference of the 
Board of Directors of Sistema PJSFC that was approved by the General 
Meeting of shareholders. 

The Terms of Reference also define the role of the Deputy Chair of the 
Board, who, together with the Corporate Secretary, ensures interaction 
between independent directors and the Board Chairman.

Each independent director can communicate his or her position on any 
agenda item to the Board Chairman. In view of the above, the Corporation 
as a whole and the Board of Directors in particular have yet to reach a 
consensus on whether the Board needs to formally establish the position 
of a senior independent director. At the same time, independent director 
A. Belova was Deputy Chair of the Board in the reporting year. In this 
capacity, she, inter alia, coordinates the activities of independent members 
of the Board of Directors and interacts with the Board Chairman, acting as a 
senior independent director.

OBSERVED

The annual assessment of the Board of Directors includes assessment of the 
efficiency of interaction between Board members and the Board Chairman.

OBSERVED

In accordance with the Regulation of the Board of Directors, the Board 
Chairman takes necessary measures to provide Board members with 
information required for making decisions on the agenda items in a timely 
manner.

OBSERVED

The Terms of Reference of the Board of Directors and the Ethics Code 
of the Corporation stipulate that Board members shall timely notify the 
Corporation if a conflict of interest arises and shall not make decisions on 
any matter where they have a conflict of interest.

The Board of Directors is entitled to engage external independent experts 
for examination of draft resolutions at the Corporation’s expense.

2.6.2.

The rights and obligations of board members 
should be clearly formulated and recorded in the 
internal regulations of the company.

1.  The company has an internal document in place that 
clearly defines the rights and obligations of board 
members.

OBSERVED

Rights and obligations of Board members are recorded in the Charter of 
Sistema PJSFC, the Terms of Reference of the Board of Directors of Sistema 
PJSFC, and the Regulation on the Board of Directors.

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2.6.3.

Board members should have enough time to 
perform their duties.

1.  Individual attendance of board and committee meetings 
and the time spent preparing for the meetings is taken 
into account during the board’s assessment procedure in 
the reporting period.

2.  In accordance with the company’s internal regulations, 
board members are obligated to notify the board of 
their intention to join governance bodies of other entities 
(except for the company’s subsidiaries and affiliates) and 
of the fact of such appointment.

1.  The company’s internal documents stipulate the right of 
board members to get access to documents and make 
inquiries related to the company and organisations 
controlled by the company, and the obligation of the 
company’s executive bodies to provide them with such 
information and documents.

2.  The company has a formal induction programme for 

newly elected board members.

OBSERVED

The annual assessment of the Board of Directors includes assessment of the 
organisation and attendance of the Board meetings.

When elected to the Board, Board members fill in questionnaires 
envisaged by the Terms of Reference of the Board of Directors, where they 
must specify companies where they are members of governance bodies 
or where they intend to be elected. The Board members must notify the 
Corporate Secretary of any changes in the above information in writing.

OBSERVED

Sistema’s Board members are able to promptly receive answers to 
their queries and any information they may require from the executive 
management directly or via the Corporate Secretary. The employees’ 
obligation to provide such information is recorded in the internal 
regulations of the Corporation.

The Corporate Secretary familiarises newly elected Board members with 
the activities of the Board in accordance with the Terms of Reference of the 
Board of Directors.

All members of the board of directors should 
have equal possibilities to access the company’s 
documents and information. Newly elected 
members of the board of directors should be 
provided with sufficient information about the 
company and the work of the board of directors 
as soon as possible.

1.  The board of directors held at least six meetings in the 

reporting year.

OBSERVED

Meetings of the Board of Directors are held at least six times a year in 
accordance with the approved work plan of the Board of Directors.

Meetings of the board of directors, their preparation, and participation of board members in  
them should provide for efficient work of the board of directors.

It is recommended to hold meetings of the board 
of directors as necessary, taking into account the 
scale of business and the company’s objectives in 
a certain period of time.

It is recommended to develop and include in the 
company’s internal regulations the procedure for 
preparing and conducting meetings of the board 
of directors that would give the board members 
the possibility to prepare for the meeting.

1.  The company adopted an internal document that 

regulates the procedure for preparing and holding board 
meetings, which, among other things, stipulates that the 
notice of a meeting shall, as a rule, be sent at least 5 days 
before the meeting.

The form of board meetings should be 
determined with consideration of the importance 
of agenda items. The most important items 
should be discussed at meetings in praesentia.

1.  The company’s charter or internal regulations stipulate 
that the most important items (according to the list 
set out in recommendation 168 of the Code) shall be 
reviewed at meetings in praesentia.

It is recommended that decisions on the most 
essential aspects of the company’s business are 
made by a qualified majority or a simple majority 
of votes of all the elected Board members.

1.  The company’s charter stipulates that resolutions 
on the most important items, which are set out in 
recommendation 170 of the Code, shall be adopted at 
board meetings by a qualified majority of at least three 
fourths of votes or by a simple majority of all the elected 
Board members.

12 meetings of the Board of Directors were held in 2020.

OBSERVED

The Terms of Reference of the Board of Directors and the Regulation on the 
Board of Directors establish the procedures and timelines for preparing and 
holding Board meetings.

Board members have permanent access to the work plan of the Board of 
Directors. All information for Board meetings is available in Russian and 
English on the portal of the Board of Directors (to which all Board members 
are connected) at least 10 days before the Board meeting.

OBSERVED

All scheduled meetings of the Board of Directors are held in praesentia. 
Meetings in absentia are held when some urgent issues arise.

PARTIALLY 
OBSERVED

The Regulation of the Board of Directors stipulates that the most important 
items shall be reviewed at meetings in praesentia.

According to the Charter of Sistema PJSFC, decisions on items relating to 
increase of authorised capital, placement of certain types of securities, 
approval of material and related party transactions are made in compliance 
with special voting rules.

Resolutions on other agenda items are passed by simple majority of votes.

In the reporting period, independent directors accounted for half 
of Sistema’s Board and regularly attended the Board meetings (see 
information on meeting attendance herein). Considering how the work is 
organised, it is difficult to justify the necessity of introducing any special 
voting rules for specific agenda items, and the Corporation does not intend 
to establish them in the near future.

2.6.4.

2.7.

2.7.1.

2.7.2.

2.7.3.

2.7.4.

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2.8.

2.8.1.

CORPORATE GOVERNANCE PRINCIPLE

CRITERIA FOR ASSESSMENT

COMPLIANCE

NOTES

The board of directors should form committees for preview of the most important matters  
pertaining to the company’s business.

For provisional review of matters pertaining 
to the company’s financial activities, it is 
recommended to form an audit committee 
consisting of independent directors.

1.  The board of directors set up an audit committee 

consisting only of independent directors.

2.  The company’s internal regulations determine the 

objectives of the audit committee, including objectives 
set out in recommendation 172 of the Code.

3.  At least one member of the audit committee, who is an 
independent director, has experience and expertise in 
preparation, analysis, evaluation and audit of statutory 
(financial) accounts.

4.  The audit committee met at least once per quarter 

in the reporting period.

2.8.2.

For provisional review of issues relating to 
development of efficient and transparent 
practices in the sphere of remuneration, it 
is recommended to form a remuneration 
committee consisting of independent directors 
and chaired by an independent director who is 
not the chairman of the board of directors.

1.  The board of directors set up a remuneration committee 

consisting only of independent directors.

2.  The remuneration committee is chaired by an 

independent director who is not board chairman.

3.  The company’s internal regulations determine the 

objectives of the remuneration committee, including 
objectives set out in recommendation 180 of the Code.

2.8.3.

2.8.4.

It is recommended to form a nomination (HR) 
committee to preview issues relating to HR 
(continuity) planning, professional composition 
and efficiency of the board of directors. Most 
of the members of such committee should be 
independent directors.

Depending on the scale of business and the 
level of risks the company is exposed to, it is 
recommended to form other committees of 
the board of directors (strategy committee, 
corporate governance committee, ethics 
committee, risk management committee, budget 
committee, EH&S committee, etc.)

1.  The board of directors set up a nomination committee (or 
its objectives set out in recommendation 186 of the Code 
are pursued by another committee) consisting mostly of 
independent directors.

2.  The company’s internal regulations determine the 

objectives of the nomination committee (or another 
committee that carries out its functions), including 
objectives set out in recommendation 186 of the Code.

1.  In the reporting period, the company’s board of directors 

reviewed an item on whether the composition of the 
board committees is aligned with the objectives of the 
board and the company’s goals. Additional committees 
either were set up or were found not needed.

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PARTIALLY 
OBSERVED 

PARTIALLY 
OBSERVED

OBSERVED

The Corporation has formed the Audit, Finance and Risk Committee of 
the Board of Directors (hereinafter, “the Committee”) and approved the 
Terms of Reference of the Committee. The objectives of the Committee as 
recorded in the Terms of Reference are aligned with the recommendations 
of the Corporate Governance Code.

Independent directors constitute the majority of the Committee members 
(4 out of 5). The Committee is chaired by an independent director, 
R. Munnings, who has a vast experience and expertise in preparation, 
analysis, evaluation and audit of statutory (financial) accounts.

Sistema tries to include independent directors in all Committees to 
ensure that they participate in discussing the priority focus areas of the 
Corporation. An independent director of the Corporation sits on three 
Board Committees on average, which is a fairly high amount of work. Based 
on personal circumstances of independent Board members (first of all, their 
having sufficient time to perform the duties of Committee members in good 
faith) and the need to ensure a high quality of discussion taking into account 
various points of view, it was impossible for the Corporation to have more/
only independent directors as Committee members and at the same time 
preserve the quality of discussion.

The Corporation has formed the Nomination, Remuneration and Corporate 
Governance Committee of the Board of Directors (hereinafter, “the 
Committee”) and approved the Terms of Reference of the Committee. The 
objectives of the Committee as recorded in the Terms of Reference are 
aligned with the recommendations of the Corporate Governance Code.

Independent directors constitute the majority of the Committee members 
(4 out of 6). The Committee is chaired by an independent director, R. 
Kocharyan, who is not the Board Chairman.

Sistema tries to include independent directors in all Committees to 
ensure that they participate in discussing the priority focus areas of the 
Corporation. An independent director of the Corporation sits on three 
Board Committees on average, which is a fairly high amount of work. Based 
on personal circumstances of independent Board members (first of all, their 
having sufficient time to perform the duties of Committee members in good 
faith) and the need to ensure a high quality of discussion taking into account 
various points of view, it was impossible for the Corporation to have more/
only independent directors as Committee members and at the same time 
preserve the quality of discussion.

The Corporation has formed the Nomination, Remuneration and Corporate 
Governance Committee of the Board of Directors (hereinafter, “the 
Committee”) and approved the Terms of Reference of the Committee. The 
objectives of the Committee as recorded in the Terms of Reference are 
aligned with the recommendations of the Corporate Governance Code.

Independent directors constitute the majority of the Committee members 
(4 out of 6).

OBSERVED

The Corporation’s Board annually, at the first meeting after its election, 
forms Board Committees in accordance with the Corporation’s goals and 
objectives. 

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NOTES

2.8.5.

It is recommended to determine the composition 
of committees so as to allow for a thorough 
discussion of the items under preliminary 
consideration, taking into account various 
opinions.

1.  Board committees are chaired by independent directors.

2.  The company’s internal regulations (policies) include 
provisions that stipulate that persons who are not 
members of the audit committee, the nomination 
committee and the remuneration committee may attend 
committee meetings only if invited by the chair of the 
respective committee.

2.8.6.

Committee chairs should inform the board of 
directors and its chair about the work of their 
committees on a regular basis.

1.  In the reporting period, committee chairs regularly 
reported to the board about the work of their 
committees.

2.9.

2.9.1.

The board of directors should ensure performance review of the board of directors, its committees  
and members of the board of directors.   

Performance review of the board of directors 
should be aimed at determining the efficiency 
of the board of directors, its committees and 
members of the board of directors, adequacy of 
their performance for the needs of the company’s 
development, intensification of the board’s work 
or identifying areas for improvement.

1.  Self-appraisal or external assessment of the board of 
directors conducted in the reporting period included 
assessment of the committees, individual board members 
and the board as a whole.

2.  The results of the self-appraisal or external assessment 
conducted in the reporting period were reviewed at a 
board meeting in praesentia.

PARTIALLY 
OBSERVED

Each Committee of the Board of Directors consists of at least 4 Board 
members.

The Audit, Finance and Risk Committee, the Nomination, Remuneration 
and Corporate Governance Committee and the Investor Relations and 
Dividend Policy Committee are chaired by independent directors. Two of 
the Board Committees, for which there are no regulatory requirements as 
to their composition (the Strategy Committee and the Ethics and Control 
Committee), are chaired by non-executive directors.

Sistema tries to include independent directors in all Committees to 
ensure that they participate in discussing the priority focus areas of the 
Corporation. An independent director of the Corporation sits on three 
Board Committees on average, which is a fairly high amount of work. 
Based on personal circumstances of independent Board members (first 
of all, their having sufficient time to perform the duties of Committee 
members and chairs in good faith) and the need to ensure a high quality 
of discussion taking into account various points of view, it was impossible 
for the Corporation elect only independent directors to chair all Board 
Committees.

The maximum number of Committees for Board members sit on has 
not been restricted, since the actual number of Committees to which a 
particular Board member is elected depends on specific circumstances and 
is determined for each director based on his/her capabilities. Notably, in 
the reporting year, Deputy Chair of the Board A. Belova was elected to 
all Board Committees. The Corporation believes that such personalised 
approach enables it to organise work of the Committees more efficiently.

Persons who are not members of the Audit, Finance and Risk Committee 
or the Nomination, Remuneration and Corporate Governance Committee 
may attend meetings of such Committees only upon invitation from their 
respective chairs.

OBSERVED

Chairs of the Committees inform the Chairman of the Corporation’s Board 
of Directors about the work of their Committees on a regular basis.

The Committees present regular reports on their work to the Board of 
Directors.

OBSERVED

Performance review of the Board of Directors is provided for in the Terms of 
Reference of the Board of Directors of Sistema PJSFC.

The Corporation’s assessment procedure for the Board of Directors is 
based on extensive experience and includes appraisal of the Board’s 
performance, including organisation of its work, and the performance of its 
Committees. 

The criteria used to assess the performance of the Board of Directors 
provide for assessment of the professional and personal qualities of 
members of the Board of Directors, their independence, teamwork and 
personal contribution, as well as other factors that have an impact on the 
performance of the Board of Directors.

The assessment results are reviewed at the in-person meeting of the Board 
of Directors preceding the Annual General Meeting of shareholders.

On the basis of these results, the Nomination, Remuneration and Corporate 
Governance Committee of the Board of Directors formulates suggestions 
for improvement of the performance of the Board of Directors and its 
Committees.

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NOTES

2.9.2.

Performance review of the board of directors, 
its committees and members should be 
conducted on a regular basis at least once 
a year. It is recommended to engage a third 
party (consultant) to perform an independent 
assessment of the board’s performance on a 
regular basis, not less than once every three 
years.

1.  The company engaged a third party (consultant) to 
conduct independent assessment of the work of the 
board of directors at least once in the last three reporting 
periods.

OBSERVED

Performance review of the Board of Directors and its Committees is 
performed annually. A consortium of E&Y and Nestor Advisors Ltd. was 
engaged to perform assessment of the Board in 2020-2021.

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III. 

Corporate Secretary of the company

3.1.

3.1.1.

The corporate secretary should provide efficient day-to-day interactions with the shareholders,  
coordination of the company’s activities aimed at protecting the shareholders’ rights and interests,  
facilitation of the work of the board of directors.

The corporate secretary should have the 
expertise, experience and qualification sufficient 
for execution of his/her professional duties, an 
impeccable reputation, and enjoy the confidence 
of shareholders.

1.  The company adopted and disclosed an internal 

document, terms of reference of the corporate secretary.

2.  The company’s website and annual report include the 
corporate secretary’s biography in as much detail as is 
given for the biographies of the board members and 
executive management of the company.

OBSERVED

The Board of Directors approved the Terms of Reference of the Corporate 
Secretary of the Corporation. The Terms of Reference specify the 
requirements to the person who may hold the position of the Corporate 
Secretary, in line with the guidelines of the Corporate Governance Code. 
The text of the Terms of Reference is available on the corporate website.

Information about the Corporate Secretary is disclosed in the Annual 
Report.

3.1.2.

The corporate secretary should have sufficient 
independence from the company’s executive 
bodies and the authority and resources required 
to fulfil his/her professional duties.

1.  The board of directors approves appointment, dismissal 
and additional remuneration of the corporate secretary.

OBSERVED

The Corporate Secretary reports directly to the Board of Directors, and is 
appointed or dismissed by the Board of Directors.

The Corporation’s Board of Directors approved the Terms of Reference of 
the Corporate Secretary of the Corporation setting the requirements to 
the candidacies to the position of Corporate Secretary, the appointment 
and dismissal procedures, reporting lines, procedure for the Corporate 
Secretary’s interactions with the governance bodies and the subdivisions, 
his/her functions, rights and obligations, the terms and procedure of 
remuneration and the liabilities of the Corporate Secretary.

Remuneration of the Board of Directors’ members, executive bodies 
and key management of the Company.

The level of remuneration paid by the company should be sufficient for engaging, motivating and  
retaining employees possessing the competencies and qualifications required by the company.  
The remuneration of the board members, executive bodies and key management shall be paid in  
accordance with the remuneration policy adopted by the company.

1.  The company adopted an internal document(s), a policy 
(policies) on remuneration of members of the board, 
executive bodies and other key senior executives, which 
clearly defines approaches to their remuneration.

OBSERVED

It is recommended that the level of remuneration 
paid by the company to the board members, 
executive bodies and other key management, 
should provide sufficient motivation for their 
efficient work enabling the company to engage 
and retain competent and highly qualified 
specialists. At the same time, the company 
should avoid paying excessive remuneration 
or having an unjustifiably big gap between the 
remuneration levels of the persons specified 
above and other employees.

The approaches to remuneration of the Board members are defined in the 
Policy on Remuneration and Compensations for Members of the Board 
of Directors of the Corporation (approved by the General Meeting of 
shareholders). The document is available on the Corporation’s website.

Remuneration of key executives is regulated by the Corporation’s internal 
documents that stipulate principles and approaches to remuneration of all 
the employees.

The level of remuneration paid to the Board members, executive bodies 
and other key management of the Corporation corresponds to the 
remuneration levels at peer companies.

IV. 

4.1.

4.1.1.

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4.1.3.

4.1.4.

4.2.

4.2.1.

4.2.2.

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NOTES

The company’s remuneration policy should be 
developed by the remuneration committee and 
approved by the company’s board of directors. 
The board of directors with the support of the 
remuneration committee should ensure oversight 
over the implementation of the remuneration 
policy by the company and, if necessary, to 
revise and amend this policy.

1.  In the reporting period, the remuneration committee 
reviewed the remuneration policy (policies) and the 
practice of its (their) implementation and, if necessary, 
provided recommendations for the board of directors.

The company’s remuneration policy should 
contain transparent mechanisms for determining 
the amount of remuneration payable to the 
board members, executive bodies and other 
key management of the company, as well as 
regulate all types of payments, benefits and 
compensation granted to the specified persons.

1.  The company’s remuneration policy envisages 

transparent mechanisms for determining the amount of 
remuneration payable to the board members, executive 
bodies and other key management of the company, as 
well as regulates all types of payments, benefits and 
compensation granted to the specified persons.

It is recommended that the company should 
develop a policy for expenses compensation, 
specifying the list of costs to be reimbursed 
and the level of services to which the board 
members, executive bodies and other key 
management of the company may be entitled. 
Such policy may be an integral part of the 
company’s remuneration policy.

1.  The remuneration policy (policies) or other internal 
documents of the company stipulate the rules for 
compensating the board members, executive bodies 
and other key management of the company for their 
expenses.

The remuneration system of board members should ensure that the financial interests of the directors  
are closely correlated with the long-term financial interests of the shareholders.

OBSERVED

The Corporation’s remuneration policy is developed by the Nomination, 
Remuneration and Corporate Governance Committee of the Board of 
Directors and approved by the Board of Directors.

OBSERVED

OBSERVED

The Board of Directors has approved the internal regulations on 
remuneration and long-term incentives of the members of executive bodies 
and other key management.

The Nomination, Remuneration and Corporate Governance Committee 
reviews the results of implementation of the Corporation’s remuneration 
policy at least once a year and makes recommendations for the Board of 
Directors, if necessary.

The Corporation’s internal regulations provide detailed guidelines on the 
procedure for determining the amount of remuneration and for making the 
respective payments of all remuneration components, as well as any other 
compensation.

Decisions on the amount of remuneration payable to specific employees 
are taken without the participation of the respective employee and are not 
discussed with him or her.

According to the Corporation’s internal regulations compensation is due 
only for the expenses incurred by the members of corporate governance 
bodies and other employees of the Corporation that are directly related 
to activities performed in the interests of the Corporation. There are strict 
regulations on the level of services to which the Board members, the 
President, the Management Board members and other key executives are 
entitled.

1.  Fixed annual remuneration was the only form of monetary 
remuneration of board members for serving on the board 
of directors in the reporting period.

OBSERVED

In accordance with the Policy on remuneration and compensations payable 
to members of the Board of Directors of the Corporation, the main form of 
remuneration of the Board members is fixed remuneration.

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Fixed annual remuneration is a preferable form of 
cash remuneration payable to board members. 
It is inadvisable to pay remuneration for 
participation in isolated meetings of the board or 
its committees. It is not recommended applying 
any forms of short-term incentives and additional 
financial motivation to board members.

Long-term ownership of the company’s shares 
is the best tool facilitating the proximity of the 
financial interests of board members and the 
long-term interests of shareholders. At the same 
time, it is not recommended that the right to sell 
shares be linked to the achievement of specific 
operating targets of the company, nor is the 
participation of board members in stock option 
schemes recommended.

1.  If the company’s internal document(s) – remuneration 
policy (policies) – envisage payment of the company’s 
shares to board members, the company shall adopt and 
disclose clear rules for board members’ ownership of its 
shares, aimed at encouraging long-term ownership of 
such shares.

4.2.3.

It is inadvisable to allow paying any additional 
remuneration or compensation to board 
members in the event of early termination of 
their contract due to a change of the controlling 
shareholder or other circumstances.

1.  The company does not envisage payment of any 

additional remuneration or compensation to board 
members in the event of early termination of their 
contract due to a change of the controlling shareholder 
or other circumstances.

PARTIALLY 
OBSERVED

OBSERVED

The Corporation also pays additional remuneration to the Board members 
for achievement of the Corporation’s investment goals in the form of the 
Corporation’s shares. The amount of such additional remuneration is also 
fixed.

A portion of the remuneration of the Board members (additional 
remuneration) is paid in shares. Board members’ long-term ownership of 
the shares is encouraged, and, in accordance with the existing practice, 
members of the Board of Directors retain their shares at least until their 
membership is terminated. The Corporation immediately discloses 
information on any transactions made by any Board members and involving 
Sistema’s shares or any derivatives where Sistema shares are used as 
underlying assets, which also stimulates long-term ownership and contains 
the use of hedging.

Having considered different scenarios for implementing this principle and 
taking into account laws of different jurisdictions where Board members 
reside, the Corporation currently does not see any legitimate grounds or 
methods to restrict the Board members’ right to hold and dispose of the 
Corporation’s shares held by them.

There are no provisions on the Board members’ entitlement to any 
additional remuneration or compensation in the event of early termination 
of their contract due to a change of the controlling shareholder or other 
circumstances.

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4.3.

4.3.1.

4.3.2.

4.3.3.

V. 

5.1.

5.1.1.

CORPORATE GOVERNANCE PRINCIPLE

CRITERIA FOR ASSESSMENT

COMPLIANCE

NOTES

The remuneration system of the executive bodies and key management of the company should  
ensure correlation of their remuneration and the results of the company, as well as their personal  
contribution to the achievement of this result.

Remuneration of the executive bodies and 
other key management of the company should 
be determined in such a way as to ensure a 
reasonable and justifiable ratio of the fixed and 
variable parts of the remuneration linked to the 
results of the company and personal (individual) 
contribution of the employee in the final result.

It is recommended that the companies whose 
shares are traded on a stock exchange should 
implement a long-term incentive scheme for the 
executive bodies of the company and other key 
managers based on the shares of the company 
(stock options or other derivative financial 
instruments whose underlying asset is the 
company’s shares).

Severance payments (golden parachutes) paid 
by the company in the event of early termination 
of the powers of executive bodies or key 
managers should not exceed the double amount 
of their fixed annual remuneration, provided that 
such early termination was prompted by the 
company and that the respective employee was 
not guilty of any wrongdoing.

1.  In the reporting period, the annual performance 

indicators approved by the board of directors were 
used for determining the amount of the variable part of 
remuneration of members of executive bodies and other 
key managers of the company.

2.  During the latest conducted assessment of the 

remuneration system of members of executive bodies 
and other key managers of the company, the board of 
directors (the remuneration committee) was satisfied that 
the company uses an efficacious ratio of the fixed and 
variable parts of remuneration.

3.  The company has a procedure in place that ensures 

that bonuses wrongly received by members of executive 
bodies and other key managers of the company are 
repaid to the company.

1.  The company adopted a long-term incentive programme 
for members of executive bodies and other key managers 
of the company using the company’s shares (financial 
tools based on the company’s shares).

2.  The long-term incentive programme for members 

of executive bodies and other key managers of the 
company stipulates that the right to sell the shares or 
other financial tools provided under such programme 
shall not arise until at least three years from the 
award. This right shall be triggered by the company’s 
achievement of certain performance targets.

1.  Severance payments (golden parachutes) paid by the 

company in the event of early termination of the powers 
of executive bodies or key managers did not exceed the 
double amount of their fixed annual remuneration in the 
reporting period, provided that such early termination 
was prompted by the company and that the respective 
employee was not guilty of any wrongdoing.

Risk management and internal control system

The company should have an effective risk management and control system aimed at providing  
reasonable assurance in the achievement of the goals set for the company.

The company’s board of directors should 
determine the principles of and approaches to 
organising the risk management and internal 
control systems at the company.

1.  The powers of different governance bodies and divisions 
of the company in risk management and internal control 
are clearly determined by internal regulations/a 
respective policy of the company approved by the board 
of directors.

OBSERVED

OBSERVED

OBSERVED

OBSERVED

The Corporation has an incentive system for the members of the executive 
bodies and other key managers, approved by the Board of Directors. The 
Board of Directors approves key performance indicators as an element of 
the incentive system.

The Nomination, Remuneration and Corporate Governance Committee 
is involved in the development of key indicators used as the basis for the 
incentive system and analyses the ratio of the fixed and variable parts of 
remuneration.

The results of implementation of the incentive programme are assessed at 
the year-end.

The assessment of the Corporation’s year-end performance as part of the 
incentive system takes into account the risks carried by the Corporation.

In the event of discovering any instances of manipulation with accounting 
figures or any other types of wrongdoing committed by employees that 
jeopardise the interests of the shareholders, the respective employees 
shall be penalised and shall have to compensate the Corporation for its 
losses in compliance with the current laws.

At the beginning of 2020, the Board of Directors approved the main 
principles of an employee share incentive plan aimed at building a long-
term relationship with the key managers and motivating them to achieve a 
shared goal: growing the capitalisation of the Corporation.

The participants of the Share Incentive Plans are selected on the basis of 
their performance and  personal contribution to the development of the 
Corporation and/or portfolio companies. The final list of participants is 
approved by the Board of Directors. Each participant shall be granted a 
substantial number of ordinary shares in Sistema PJSFC (more than 0.1% of 
the authorised capital).

There are no further restrictions on the sale of shares.

The amount of severance payment made by the Corporation in the event of 
an early dismissal of members of executive bodies or other key managers 
prompted by the Corporation does not exceed the mandatory amount set 
by law, which is less than the double amount of fixed annual remuneration.

The Board of Directors approved the Internal Audit Policy and the Internal 
Control Policy of the Corporation. The Corporation also adopted the Risk 
Management Code. All the regulations were developed in accordance 
with the COSO integrated concept on internal control.

The risk management and internal control systems function at operational 
and organisational levels.

The roles and objectives of various governance bodies of the Corporation 
in this process are set out in the above-mentioned documents.

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NOTES

5.1.2.

The company’s executive bodies should ensure 
the establishment and maintenance of effective 
risk management and internal control systems at 
the company.

1.  The company’s executive bodies ensured distribution of 
functions and powers with regard to risk management 
and internal control between heads of divisions and 
departments that report to them.

5.1.3.

The risk management and internal control 
systems of the company should ensure objective, 
fair and clear understanding of the current status 
and prospects of the company, the integrity 
and transparency of the company’s financial 
reporting, the reasonableness and acceptability 
of the risks assumed by the company.

1.  The company has adopted an anti-corruption policy.

2.  The company provides for a way to inform the board of 

directors or the board’s audit committee about breaches 
of laws, internal procedures or the company’s code of 
ethics.

OBSERVED

A dedicated risk management subdivision was set up within the Finance 
Function.

Heads of the Corporation’s subdivisions, in line with their functional duties, 
are responsible for developing, documenting, implementing, monitoring 
and upgrading the risk management and internal control systems in their 
respective functional areas.

OBSERVED

The internal control and risk management system enables the Corporation 
to timely respond to the newly emerged risks.

The Board of Directors approved the Anticorruption Policy of the 
Corporation. 

The Corporation has a single whistleblowing hotline enabling any employee 
of the Corporation to report any offences committed by the Corporation 
and/or its officers. The purpose of the hotline is to counteract potential 
instances of abuse during implementation of various projects and business 
activities, including the procurement of products, works and services, and 
to prevent potential corrupt practices or fraud. The whistleblowers are 
protected from any types of pressure (including dismissal, persecution and 
any forms of discrimination). The key approaches to the operation of the 
Hotline are outlined in the Sistema’s Hotline Whistleblowing Programme 
published on the Corporation’s website. 

The Board of Directors reviews the matters of organisation, functioning 
and efficiency of the risk management and internal control system and, if 
necessary, gives recommendations for its improvement on a regular basis 
(at least once a year). Information on the results of the review held by the 
Board of Directors on the efficiency of the risk management and internal 
control system is provided to the shareholders as part of the Annual 
Report.

OBSERVED

It is recommended that the board of directors 
should take all necessary and sufficient measures 
to make sure that the existing risk management 
and internal control system of the company 
meets the respective principles and approaches 
approved by the board of directors and is 
functioning efficiently.

1.  In the reporting period, the board of directors or the 

board’s audit committee assessed the efficiency of the 
company’s risk management and internal control system. 
Information about the key results of such assessment are 
included in the company’s annual report.

To ensure a regular and independent assessment of the reliability and efficiency of its risk  
management and internal control systems and corporate governance practices the company should  
organise internal audits.

It is recommended that internal audits should be 
organised by means of establishing a dedicated 
subdivision (internal audit unit) or engaging an 
independent external auditor. In order to ensure 
the independence of the internal audit unit its 
functional and administrative reporting lines 
should be divided. It is advisable that the internal 
audit unit should functionally report to the board 
of directors and administratively – directly to the 
company’s sole  executive body.

It is recommended that the internal audit function 
should perform an assessment of the efficiency 
of the internal control and risk management 
systems, corporate governance, and conform 
to the generally accepted standards in internal 
audit.

1.  For the purposes of internal audits, the company 

established a separate internal audit unit that functionally 
reports to the board of directors or the audit committee 
or engaged an independent external company with 
similar reporting principles.

OBSERVED

The Corporation has set up the Internal Audit Service operating on the 
basis of the Terms of References of the Internal Audit Service.

The Service functionally reports to the Board of Directors and 
administratively – to the Corporation’s President.

Head of the Service is appointed and dismissed by the President based on 
the resolution of the Board of Directors. 

1.  In the reporting period, an internal audit was conducted 
that gave assessment to the efficiency of the internal 
control and risk management system.

2.  The company uses generally accepted approaches to 

internal control and risk management.

OBSERVED

The Corporation’s internal audit procedures comply with the International 
Internal Audit Standards of the Institute of Internal Auditors.

The Corporation’s internal audits include assessment of the efficiency of 
the internal control and risk management system and assessment of the 
corporate governance.

5.1.4.

5.2.

5.2.1.

5.2.2.

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VI.  Disclosing information about the company, information policy of the 

company

6.1.

6.1.1.

The company and its operations should be transparent for the shareholders, investors and  
other interested parties.

The company should develop and implement an 
information policy ensuring efficient interaction 
between the company, shareholders, investors 
and other interested parties.

1.  The company’s board approved an information policy 
that was developed taking into account the Code’s 
recommendations.

2.  The board (or a board committee) reviewed the 

company’s compliance with its information policy at least 
once in the reporting period.

6.1.2.

The company should disclose information on the 
corporate governance system and practices, 
including detailed information on compliance 
with the principles and recommendations of this 
Code.

1.  The company discloses information about its corporate 
governance system and general principles of corporate 
governance used by the company, including on its 
website.

2.  The company discloses information about the members 
of its executive bodies and the board of directors, the 
independence of board members and their membership 
in board committees (as defined in the Code).

3.  If there is an entity controlling the company, the company 

publishes a memorandum of the controlling entity 
disclosing its plans with regard to corporate governance 
at the company.

The company should timely disclose complete, relevant and reliable information about the company  
in order to enable its shareholders and investors to take informed decisions.

The company should disclose information 
regularly, consistently and promptly and ensure 
the accessibility, reliability, completeness and 
comparability of the disclosed data.

1.  The company’s information policy determines 

approaches and criteria for identifying information that 
may have a material influence on the valuation of the 
company and the price of its securities and procedures 
providing for timely disclosure of such information.

2.  If the company’s securities are traded on foreign 

organised markets, disclosure of material information in 
Russia and on such markets is made simultaneously and 
equally during the reporting year.

3.  If foreign shareholders hold a significant amount 

of the company’s shares, disclosure of information in the 
reporting year was made both in Russian and in one of 
the most widely spoken foreign languages.

6.2.

6.2.1.

232

OBSERVED

The Corporation has developed and implemented the Information Policy 
approved by the Board of Directors.

OBSERVED

The executive bodies of the Corporation and its Corporate Secretary are 
responsible for the implementation of the Information Policy. The Board of 
Directors oversees compliance with the Information Policy.

Members of the executive bodies hold meetings with analysts on a regular 
basis to accompany the disclosure (publication) of the Corporation’s 
financial statements or to comment on the key investment projects and 
development plans of the Corporation.

The Corporation publishes information about its governance bodies and 
their composition, including the biographies of the members of governance 
bodies, on its website (www.sistema.ru/www.sistema.com).

The Corporation has adopted the Corporate Governance Code 
(hereinafter, “the Code”) setting out the key principles of corporate 
governance and the obligations assumed by the Board of Directors with 
respect to the Corporation.

The Code has been published on the Corporation’s website.

The Corporation’s controlling shareholder is the Board Chairman and 
his plans with regard to corporate governance at the Corporation are 
reflected in publicly disclosed documents approved by the Board of 
Directors and the General Meeting of shareholders of the Corporation.

OBSERVED

The Corporation’s information policy makes it possible to coordinate 
the work of all units and subdivisions of the Corporation dealing with 
information disclosures.

The Corporation discloses information in the shortest possible time.

The Corporation’s material information is disclosed for Russian and foreign 
investors simultaneously and in equal volumes in the Russian and English 
languages.

The Corporation promptly responds to any rumours and/or unreliable 
information about its activities.

The Corporation uses its website (www.sistema.ru/www.sistema.com) and 
the Interfax news feed for disclosing information.

The Corporation is aiming to make sure that the disclosed information 
is unambiguous, objective and neutral and does not avoid disclosing 
negative information.

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6.2.2.

It is recommended that the company should 
avoid adopting a purely technical approach 
when disclosing information and should disclose 
all material information about its activities even if 
the disclosure of such information is not required 
by the law.

1.  In the reporting period, the company disclosed its annual 
and semi-annual financial reports prepared in accordance 
with the IFRS. The company’s annual report for the 
reporting period includes its annual financial statement 
prepared in accordance with the IFRS, together with the 
auditors’ opinion.

6.2.3.

6.3.

6.3.1.

6.3.2.

The annual report, being one of the most 
important tools of informational interaction 
with shareholders and other interested parties, 
should contain information making it possible to 
assess the company’s annual results.

2.  The company discloses full information about the 

structure of the company’s capital in accordance with 
recommendation 290 of the Code in its annual report and 
on its website.

1.  The company’s annual report includes information about 
the key aspects of the company’s operations and its 
financial performance.

2.  The company’s annual report includes information about 
the environmental and social aspects of the company’s 
operations.

The company should ensure that all shareholders have equal and unhindered access to information  
and documents upon their request.

The shareholders should be able to exercise 
their right to access documents and information 
without any unjustifiable difficulties.

1.  The company’s information policy stipulates an easy 
procedure for providing shareholders with access to 
information, including information of the company’s 
controlled legal entities, upon shareholders’ request.

It is recommended that when providing 
information to the shareholders the company 
should ensure a reasonable balance of interests 
of specific shareholders and the company itself, 
which is interested in maintaining confidentiality 
of crucial commercial information that may have a 
significant impact on its competitiveness.

1.  In the reporting period, the company did not refuse to 

accommodate shareholders’ requests for information or 
such refusals were justified.

2.  In instances stipulated by the company’s information 

policy, shareholders are notified about the confidential 
nature of information and assume the obligation to 
maintain its confidentiality.

OBSERVED

The Corporation discloses all material information not only about itself but 
also about its controlled legal entities.

strategy and objectives of the Corporation,
financial operations and financial status of the Corporation,

The Corporation discloses the following additional information:
 ›
 ›
 › equity structure of the Corporation,
 ›

social responsibility of the Corporation.

OBSERVED

The Corporation discloses all material information in the Annual Report 
in accordance with the recommendations of the Corporate Governance 
Code.

The Annual Report includes all material data from the annual statutory 
and financial reports, as well as information about the Corporation’s CSR 
efforts.

OBSERVED

OBSERVED

When giving shareholders access to its documents and information, the 
Corporation is guided by applicable legislation and seeks to avoid creating 
unnecessary difficulties. The Corporation’s information policy sets out the 
procedure for granting such access.

The Corporation does not overstate the costs related to making and 
sending the copies of such documents.

The matters of providing information about controlled legal entities are not 
regulated by the Information Policy, since the companies controlled by the 
Corporation conduct independent operations and Sistema PJSFC does not 
take any operational decisions with respect to such companies.

A shareholder may be granted access to confidential information about the 
Corporation only provided that the shareholder is aware of the confidential 
nature of such information and assumes the obligation to maintain its 
confidentiality in accordance with applicable laws.

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VII.  Material corporate actions

7.1.

7.1.1.

7.1.2.

7.1.3.

7.2.

7.2.1.

Actions that have or may have a significant impact on the structure of the shareholders’ equity or  
the financial position of the company and accordingly the position of its shareholders (material  
corporate actions) should be taken on fair terms providing for the protection of the rights and  
interests of the shareholders and other interested parties.

Material corporate actions include the company’s 
reorganisation, acquisition of 30 or more % 
of the company’s voting shares (takeover), 
material transactions, increase or decrease of the 
company’s authorised capital, listing of delisting 
of the company’s shares, and other actions that 
may result in a significant change of shareholder 
rights or have a detrimental effect on their 
interests. It is recommended that the company’s 
charter should determine the list (criteria) of 
transactions or other actions constituting material 
corporate actions and vest the board of directors 
of the company with the exclusive powers to take 
decisions on such matters.

The board of directors should play a key role in 
taking decisions or developing recommendations 
on material corporate actions on the basis of 
the opinions of independent directors of the 
company.

1.  The company’s charter sets out a list of transactions and 
other actions that constitute material corporate actions 
and criteria for identifying them. Decisions with regard 
to material corporate actions are within the remit of the 
board of directors. If law expressly stipulates that such 
corporate actions shall be within the remit of the general 
meeting of shareholders, the board of directors gives 
shareholders appropriate recommendations.

2.  The company’s charter stipulates that at least the 

following actions constitute material corporate actions: 
the company’s reorganisation, acquisition of 30 or more 
% of the company’s voting shares (takeover), material 
transactions, increase or decrease of the company’s 
authorised capital, listing of delisting of the company’s 
shares.

1.  The company has a procedure in place that allows 

independent directors to state their position on material 
corporate actions before their approval.

It is recommended that in the course of taking 
material corporate actions influencing the 
rights and lawful interests of the shareholders, 
equal terms should be provided to all the 
company shareholders, and when the 
mechanisms provided by the law are insufficient, 
additional measures should be taken to 
protect the rights and lawful interests of the 
company’s shareholders. At the same time, 
the company should be guided not only by 
formal requirements of the law, but also by the 
principles of corporate governance set out in the 
Code.

1.  The company’s charter, taking into account the 

specifics of its business, sets lower minimum criteria for 
recognising transactions as material corporate actions 
than those envisaged by applicable laws.

2.  In the reporting period, all material corporate actions 

passed the approval procedure before they were carried 
out.

The company should establish such procedures for taking material corporate actions that would  
enable the shareholders to timely receive information on such actions, and provide them with the  
opportunity to influence such actions and guarantee an adequate level of protection of the  
shareholders’ rights.

Disclosures of information on material corporate 
actions should contain explanations of the 
reasons, terms and consequences of such 
actions.

1.  In the reporting period, the company timely and 

thoroughly disclosed information about its material 
corporate actions, including the reasons for and the 
timeframe of such actions.

OBSERVED

In accordance with the legislation, decisions on listing and delisting of 
shares, as well as decisions on reorganisation and approval of major 
transactions in accordance with applicable laws are within the remit of 
the General Meeting of shareholders. In accordance with the Charter 
of Sistema PJSFC, decision-making on all other actions specified in 
the Corporate Governance Code falls within the remit of the Board of 
Directors, even though the Charter does not have a formal list of material 
corporate actions.

OBSERVED

OBSERVED

Prior to being considered by the Board of Directors, related party 
transactions are provisionally reviewed by the Audit, Finance and Risk 
Committee (hereinafter, “the Committee”), which consists mostly of 
independent directors. The Committee’s opinion is discussed when the 
transactions are reviewed at a Board meeting.

Decisions on approval of related-party transactions are taken by Board 
members who are not related parties.

The Board of Directors reviews all material matters of the Corporation 
in accordance with procedures envisaged by the Corporation’s internal 
documents. The thresholds for submission of certain transactions for review 
of the Board of Directors set in the Corporation’s Charter are lower than 
those stipulated by the law.

In the reporting year, all actions that are recognised as material corporate 
actions in accordance with the Corporate Governance Code were 
approved by the Board of Directors before they were carried out.

OBSERVED

Being a public company, the Corporation discloses the maximum possible 
amount of information on any corporate actions, including those that may 
influence the dividend and/or any other rights of the shareholders.

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7.2.2.

It is recommended that the rules and procedures 
related to the company’s taking material 
corporate actions should be set out in the 
internal regulations of the company.

1.  The company’s internal documents stipulate a procedure 
for engaging an independent appraiser for determining 
the value of assets to be disposed or acquired in a major 
transaction or in a related party transaction.

OBSERVED

2.  The company’s internal documents stipulate a procedure 
for engaging an independent appraiser for determining 
the price of acquiring and buying back the company’s 
shares.

3.  The company’s internal documents set out an 

extensive list of reasons for recognising board members 
and other persons as stipulated by law as related parties 
in the company’s transactions.

To the extent that the rules and procedures related to the Corporation’s 
taking material corporate actions are not provided for by applicable laws, 
such rules and procedures are set forth in the internal regulations of the 
Corporation.

When reviewing material transactions at Board meetings, an independent 
appraiser or an investment consultant is engaged to determine the price of 
such transactions.

Only Board members that do not have any conflict of interest and are not 
related parties vote on approval of related party transactions.

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