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Sleep Country Canada

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FY2023 Annual Report · Sleep Country Canada
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Sleep Well. Stay Well.™

Annual  
Report 2023

Sleep Country Canada Holdings Inc.  

Our vision is to  
champion sleep as  
the key to healthier, 
happier lives and  
help Canadians 
achieve better  
tomorrows through 
better tonights. 

Table of Contents

About Sleep Country  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 2

A Message from our Chair  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 3

A Message from our President and CEO  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 4

Our Brand Portfolio At-A-Glance  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 6

Growth Strategy  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 8

2023 Highlights .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 9

Financial Performance .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 10

Management’s Discussion and Analysis .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 11

Consolidated Financial Statements  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . 46

For Sleep Country’s most recent reports, disclosures,  
and stock information, please visit ir.sleepcountry.ca

1

Sleep Country Canada Holdings Inc. Annual Report 2023About Sleep Country

We are driven by our purpose to transform lives by awakening Canadians to the  
power of sleep through our unique service model, unparalleled sleep ecosystem,  
unmatched expertise, superior brand trust and unwavering commitment to world-class  
customer experience . 

1

2

1  The Company operates the Casper brand in Canada exclusively .

Sleep Country Canada Holdings Inc. Annual Report 202346BC42AB7SK7MB126ON63QC10NS,PEI,NBGrowing networkof 301 stores  Elevatedsleep expertiseExtensive productassortment from theworld’s leading sleep brandsExceptional logistics and strong supply chainPartnerships with leading Canadian retailers6 leadingeCommerce platforms 6 leading retail brands, including: - Walmart - Best Buy19 warehouses15+ mattress brands50+ sleep accessory brands1,100+Sleep ExpertsOur Sleep EcosystemOur leading omnichannel ecosystem allows our customers to seamlessly purchase our innovative sleep products across our physical and digital touchpoints.Our BrandsA Message from our Chair

“As we head into our 30th year,  
the Board remains deeply committed 
and confident in Sleep Country’s 
ability to achieve our strategic plan. 
We are confident in our ability  
to deliver long-term, profitable  
growth and exceptional value for  
our shareholders.”

Christine Magee, Chair, Sleep Country

Dear fellow shareholders;

As we celebrate Sleep Country’s upcoming momentous  
30th anniversary, it is hard to believe that three decades 
ago, we embarked on this journey to transform Canadians’ 
sleep habits and provide an exceptional customer 
experience . It is the unwavering support and dedication  
of our incredible team, our shareholders and the millions  
of Canadians who have chosen Sleep Country that has 
fueled our success .

Reflecting on 2023
Fiscal 2023 presented its fair share of obstacles, from global 
events to economic headwinds . Yet, our team rose to the 
occasion, demonstrating the same spirit of innovation, 
ingenuity, and resilience that has been a hallmark of  
Sleep Country . We are very pleased with Sleep Country’s 
2023 performance . This would not have been possible 
without our focus on operational excellence, exceptional 
customer experiences, and sourcing the best, most 
innovative products available . A heartfelt thank you to our 
leadership team and dedicated associates across all our 
banners – Sleep Country/Dormez-vous, Endy, Hush, and  
our 2023 acquisitions, Silk & Snow and Casper (Canada) .

Additionally, we successfully launched three new brick-and-
mortar concepts for Canadians to enjoy (Endy, Silk & Snow 
and the rest), further invested in our infrastructure, and 
continued to refine and transform our direct-to-consumer 
approach by bringing these brands to life in a physical 
environment with the goal of providing Canadians with 
unparalleled sleep solutions . As our industry evolves, Sleep 
Country remains at the forefront, solidifying our position as 
Canada’s most trusted specialty sleep retailer .

Investing in our People
Our success is directly tied to the dedication and expertise 
of our associates . In 2023, we continued to invest in their 
growth through comprehensive training programs and 
a commitment to fostering a positive and inclusive work 
environment . We strongly believe that our commitment to 
our associates translates into an elevated experience for  
our customers .

Our Board
As we head into our 30th year, the Board remains deeply 
committed and confident in Sleep Country’s ability to 
achieve our strategic plan . We are confident in our ability 
to deliver long-term, profitable growth and exceptional 
value for our shareholders . Our commitment to innovation, 
exceptional customer service, and employee well-being will 
continue to be the cornerstones of our success .

I would like to personally thank my fellow Board members for 
their continued support, strategic guidance and passionate 
commitment to our business . Your leadership and passion 
are invaluable to our journey .

Thank you to our valued shareholders for your continued 
trust and support . We are incredibly excited about the 
opportunities ahead and remain dedicated to transforming 
lives by awakening Canadians to the power of sleep for 
many years to come . .

Sleep well, and stay well .

Christine Magee

3

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
A Message from our President and CEO

Maintaining our position as Canada’s leading omnichannel 
sleep retailer, we continued to expand our brand portfolio 
through the acquisitions of Silk & Snow, one of Canada’s 
fastest growing direct-to-consumer sleep retailers, followed 
by Casper (Canada) in early 2023 . These key acquisitions 
perfectly align with the Company’s strategic journey to 
expand and offer Canadians the very best sleep solutions .

Unlocking Synergies and Embracing Innovation
Our very talented team has been working to unlock 
synergies across all our banners while preserving the unique 
identities of each of our brands which translates into 
tremendous value for both our customers and shareholders . 

In 2023, one of our key strategic initiatives focused on 
starting to bring our direct-to-consumer brands - Endy, 
Hush, Silk & Snow and Casper (Canada) - into Sleep 
Country’s well-established warehouse and distribution 
network . This initiative creates cost savings while leveraging 
our fixed costs allowing us to directly manage our inventory 
and have more control over the order fulfillment process 
to better serve our customers . Also, by leveraging Sleep 
Country’s distribution network, our online brands can 
provide customers, in certain geographies, with an elevated 
delivery experience through Sleep Country’s Green Glove 
Delivery where customers can choose to have their mattress, 
base and/or boxspring assembled for them in the room of 
their choice and their old mattress and excess packaging 
removed and responsibly disposed or recycled .

Looking ahead, we envision Sleep Country as the ultimate 
sleep ecosystem offering a comprehensive suite of 
solutions that cater to every sleeper’s needs . By fostering 
collaboration and knowledge-sharing between our diverse 
brands, we can push the boundaries of sleep technology 
and innovation . We are excited to continue exceeding 
customer expectations as we transform lives by awakening 
Canadians to the power of sleep .

Elevating the Customer Journey:  
Online, In-Store and Beyond
We continue to see the in-store experience play a critical 
role in our customers’ journey . Many customers start by 
browsing products on our ecommerce platforms but then 
come into one of our brick-and-mortar locations to test out 
the products before completing their sleep purchases .   

4

Stewart Schaefer, President and CEO, Sleep Country

My fellow shareholders;

As we embark on the year ahead, marking Sleep Country’s 
30th anniversary, it is exciting to see how this legacy 
business continues to be reimagined, driving growth as we 
lead our industry through innovation in this ever-changing 
retail environment . Our passion and steadfast focus on 
continuing to build the best customer experience has only 
grown with time . 

2023 marked a pivotal year in our strategic initiatives . 
We grew our channels of distributions for all our brands, 
engaged our customers more frequently through a broader 
assortment of sleep solutions, drove operational efficiencies 
and continued to invest in building strong awareness in the 
distinct personalities of each of our brands . 

What we have accomplished in 2023 builds on our multi-
year transformation plan that continues to position us 
as the leader in helping Canadians get their best night’s 
sleep . I am proud to share our 2023 accomplishments and 
highlight the strategies that propelled us forward in this 
noteworthy year . 

Navigating Challenges, Delivering Results
In an ever-changing environment impacted by geo-political 
issues, high interest rates and inflation, we continued to 
see consumer spending impacted especially on larger 
discretionary purchases . In the face of this volatility, I am 
especially proud of my team and how they continued to 
navigate our business delivering a solid finish to 2023 with 
revenue growth of 0 .7% contributing to a CAGR of 7 .0% over 
the last four years . Our efforts towards efficient sourcing 
contributed to an increase in our gross profit margin by  
50 basis points year over year .

Sleep Country Canada Holdings Inc. Annual Report 2023A Message from our President and CEO con’t

Just before the 2023 holiday season, we successfully 
opened three new brick-and-mortar concepts . We brought 
two of our beloved digital brands, Endy and Silk & Snow, into 
the tactile environment . Customers were excited to come in 
and experience these two highly recognized online brands 
in person . We were also very excited to introduce our first 
luxury sleep retail brand, the rest, showcasing premium 
high-end sleep solutions at Toronto’s prestigious Yorkdale 
Shopping Centre . 

The early results from these new stores are quite positive . 
Our customers appreciate the opportunity to experience 
the quality and comfort of our products firsthand further 
validating our plan to invest in an elevated in-store experience 
across our entire retail network . Planned renovations and new 
store openings in 2024 will feature innovative store formats 
that cater to modern consumer expectations .

“2023 marked a pivotal year  
in our strategic initiatives.  
We grew our channels of 
distributions for all our brands, 
engaged our customers more 
frequently through a broader 
assortment of sleep solutions,  
drove operational efficiencies  
and continued to invest in  
building strong awareness  
in the distinct personalities  
of each of our brands.” 

Building on a Legacy of Sleep Solutions  
for Years to Come:
As we look forward to fiscal 2024, our focus remains on  
three key priorities:

•  Growth through Innovation: We’ll continue to invest in 

research and development ensuring our product offerings 
are at the forefront of cutting-edge sleep technology and 
cater to the health and wellbeing of our customer needs . 
We’ll explore new materials, designs and functionalities 
to create even more innovative and supportive sleep 
solutions . Additionally, we’ll remain focused on identifying 
and acquiring brands that complement our existing 
portfolio and strengthen our market position .

•  Exceptional Customer Experience: We’ll further personalize 
and enhance the way customers interact with us . This 
includes ongoing investments in employee training to 
ensure our associates have the knowledge and expertise 
to provide exceptional customer service both online 
and in-store . We’ll also continue to leverage technology 
to personalize the customer journey offering targeted 
recommendations and promotions based on individual 
needs and preferences . Furthermore, we’ll explore ways to 
create a more seamless online shopping experience and 
simplify the in-store checkout process .

•  Operational Excellence: We will continue to streamline 

operations to maximize efficiencies . This includes 
exploring opportunities for automation and process 
optimization while maintaining the high-quality standards 
that our customers expect . We’ll also continue to invest 
in our supply chain management practices to source 
responsibly produced inventory, reduce product costs, 
achieve timely product delivery and minimize supply 
disruptions .

By staying true to these priorities, I am confident we 
will continue to create value for all stakeholders . Our 
commitment to innovation, exceptional customer service, 
and operational excellence solidifies our position as 
Canada’s leading and most trusted sleep retailer . 

A Heartfelt Thank You
In closing, I want to express my deepest gratitude to our 
incredible teams across all our brands . Their dedication, 
drive and talent are the bedrock of Sleep Country’s success . 
Words cannot express our appreciation for all that you 
do . Similarly, the wisdom and guidance of our Board have 
been invaluable to my team and me . Together, we stand 
as Canada’s most trusted sleep retailer and we’re thrilled 
about the future, eager to help even more Canadians 
unlock the transformative power of their best night’s sleep .

Sleep well . Stay well . 

Stewart

5

Sleep Country Canada Holdings Inc. Annual Report 2023Our Brand Portfolio At-A-Glance

Sleep Country
Canada’s sleep destination, Sleep Country, 
has been committed to awakening  
Canadians to the power of sleep for nearly 
thirty years through unparalleled expertise 
and world-class customer experience .

Silk & Snow
Recognized as one of Canada’s 
fastest-growing brands, Silk & Snow is 
a leading digital retailer of thoughtfully 
made sleep essentials .

Endy
As Canada’s first bed-in-box, Endy  
skyrocketed from disruptor to one of the  
country’s leading sleep brands, expanding  
its assortment to a complete sleep system .

6

Sleep Country Canada Holdings Inc. Annual Report 2023Our Brand Portfolio At-A-Glance con’t

Dormez-vous
Founded in Montreal nearly thirty 
years ago, Dormez-vous has become 
Quebec’s sleep expert, through an 
unmatched product assortment and 
world-class customer experience .

Casper
As one of the original disruptors in the 
mattress space, Casper is one of the most 
recognized sleep brands in the world .

Hush.
Originally known for its flagship 
weighted blanket designed to improve 
sleep, Hush has expanded its product 
offering and continues to be a well-
recognized brand in the sleep industry.

7

Sleep Country Canada Holdings Inc. Annual Report 2023Growth Strategy

Building on its nearly 30-year foundation of success and unwavering commitment  
to sleep, the Company drives long-term sustainable growth for its stakeholders through  
its four strategic pillars: Sleep Well, People Well, Earth Well and Govern Well .

1. Sleep Well
The Company is focused on providing world-class 
customer experience, channel and product  
innovation and helping customers improve their  
well-being through the power of sleep .

3. Earth Well

The Company aims to achieve net-zero by 2040 .  
It is focused on positively impacting the environment 
and reducing its carbon footprint by decarbonizing  
its operations, sourcing responsibly-made products  
and applying conscientious waste management .

2. People Well
The Company is committed to fairness and equity for  
its employees, partners, customers and communities .  
Its focus includes talent attraction and retention, 
diversity, inclusion and belonging (“EDI&B”), providing 
safe and respectful workplaces, and giving back to the 
communities where the Company lives and works .

4. Govern Well 
The Company is focused on strong governance, 
compliance, ethics and integrity to build and  
maintain stakeholders’ trust .

8

Sleep Country Canada Holdings Inc. Annual Report 2023 
2023 Highlights

Acquired Casper in Canada,  
one of the most recognized  
sleep brands in the world

Opened our first store- 
within-a-store - Sleep Country  
and Silk & Snow in Ottawa

1 million 

Customers served through our  
physical and digital touchpoints 

Acquired Silk & Snow,  
one of Canada’s fastest growing  
sleep brands

Recognized as one of Canada’s  
Most Admired Corporate Cultures  
by Waterstone Human Capital  

X

Launched Canada’s first  
ultra-premium sleep retail store  
at Yorkdale Shopping Centre

147,000+

Mattresses and foundations  
recycled or upcycled

12 

Net new stores added  
to nationwide store network

X

Opened Endy’s first-ever  
brick-and-mortar store  
at Sherway Gardens Mall,  
bringing this digital brand  
into a tactile environment

9

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
 
Financial Performance

Revenues  
(C$ Millions)

Operating EBITDA1
(C$ Millions)

Operating EBITDA Margin1 
(% Percent)

“I am very proud 
to report another 
record year 
in Revenues, 
contributing to a 
CAGR of 7.0% over 
the last four years.“
– Stewart Schaefer, 
President and CEO,  
Sleep Country

Net Income Attributable  
to the Company
(C$ Millions)

Basic EPS
(C$ Per Share)

Diluted Adjusted EPS1
(C$ Per Share)

2

3

2

3

1  For more information on these non-IFRS and other measures, refer to “Non-IFRS and Other Measures” in the Management’s Discussion and Analysis section of the report .
2  Net Income Attributable to the Company and Basic EPS were positively impacted by $20 .5 million or $0 .57 per share, due to a true-down of the redemption liabilities related  

to the Hush acquisition, to reflect the estimated shift in achievement of the initial EBITDA targets to beyond the redemption period .

3  Net Income Attributable to the Company and Basic EPS were positively impacted by $4 .7 million or $0 .13 per share, due to a true-down of the redemption liabilities related  

to the Hush acquisition, to reflect the estimated shift in achievement of the initial EBITDA targets to beyond the redemption period . 

10

Sleep Country Canada Holdings Inc. Annual Report 2023Management’s  
Discussion  
and Analysis

December 31, 2023

11

Sleep Country Canada Holdings Inc. Annual Report 20231. Preface

The following Management’s Discussion and Analysis (“MD&A”) is prepared as of March 6, 2024 and it is 
intended  to  assist  readers  in  understanding  the  financial  performance  and  financial  condition  of  Sleep 
Country Canada Holdings Inc. (the “Company”) for the fourth quarter and year ended December 31, 2023 
and it should be read in conjunction with the audited consolidated financial statements of the Company and 
the accompanying notes for the years ended December 31, 2023 and December 31, 2022 and the related 
MD&A. 

Basis of Preparation

All references in this MD&A to “Q4 2023” are to the Company’s quarter ended December 31, 2023, “Q4 
2022” are to the Company’s quarter ended December 31, 2022 and “Q4 2021” are to the Company’s quarter 
ended  December 31,  2021.  All  references  in  the  MD&A  to  "2023"  are  to  the  Company's  year  ended 
December 31, 2023, "2022" are to the Company's year ended December 31, 2022, and "2021" are to the 
Company's year ended December 31, 2021.

The  Company’s  audited  consolidated  financial  statements  for  the  years  ended  December 31,  2023  and 
December 31,  2022  and  the  accompanying  notes  have  been  prepared  in  accordance  with  International 
Financial  Reporting  Standards  as  issued  by  the  International  Accounting  Standards  Board  ("IFRS® 
Accounting Standards"), using the accounting policies described therein. 

All amounts are presented in thousands of Canadian dollars, except number of stores, number of shares 
and per share amounts or unless otherwise indicated.

The audited consolidated financial statements of the Company and the accompanying notes for year ended 
December 31,  2023  and  this  MD&A  were  reviewed  by  the  Company’s  Audit  Committee.  They  were 
approved by the Company’s Board of Directors (the “Board”) on March 6, 2024.

Forward-looking Information

This  MD&A,  including,  in  particular,  the  sections  below  entitled  “Factors  Affecting  the  Results  of 
Operations”,  “Outlook”,  “Liquidity  and  Capital  Resources”  and  “Risk  Factors”,  contains  forward-looking 
information and forward-looking statements which reflect the current view of management with respect to 
the Company’s objectives, plans, goals, strategies, outlook, results of operations, financial and operating 
performance, prospects and opportunities. Wherever used, the words “may”, “will”, “anticipate”, “intend”, 
“estimate”,  “expect”,  “plan”,  “believe”  and  similar  expressions  identify  forward-looking  information  and 
forward-looking  statements.  Forward-looking  information  and  forward-looking  statements  should  not  be 
read as guarantees of future events, performance or results, and will not necessarily be accurate indicators 
of whether, or the times at which, such events, performance or results will be achieved. All of the information 
in  this  MD&A  containing  forward-looking  information  or  forward-looking  statements  is  qualified  by  these 
cautionary statements.  

Forward-looking  information  and  forward-looking  statements  are  based  on  information  available  to 
management  at  the  time  they  are  made,  underlying  estimates,  opinions  and  assumptions  made  by 
management  and  management’s  current  good  faith  belief  with  respect  to  future  strategies,  prospects, 
events,  performance  and  results,  and  are  subject  to  inherent  risks  and  uncertainties  surrounding  future 
expectations generally. Such risks and uncertainties include, but are not limited to, those described below 
under the sections “Risk Factors” and those described in the Company’s 2023 annual information form (the 
“AIF”) filed on March 6, 2024. A copy of the AIF can be accessed under the Company’s profile on SEDAR+ 
at www.sedarplus.ca. Additional risks and uncertainties not presently known to the Company or that the 
Company currently believes to be less significant may also adversely affect the Company.

The Company cautions that the list of risk factors and uncertainties described in this MD&A and the AIF are 
not exhaustive and that should certain risks or uncertainties materialize, or should underlying assumptions 
prove incorrect, actual strategies, prospects, events, performance and results may vary significantly from 
those expected. There can be no assurance that the actual strategies, prospects, results, performance, 

1

12

Sleep Country Canada Holdings Inc. Annual Report 2023events or activities anticipated by the Company will be realized or even if substantially realized, that they 
will have the expected consequences to, or effects on, the Company.  Readers are urged to consider the 
risks, uncertainties and assumptions carefully in evaluating the forward-looking information and forward-
looking statements and are cautioned not to place undue reliance on such information and statements. The 
Company  does  not  undertake  to  update  any  such  forward-looking  information  or  forward-looking 
statements,  whether  as  a  result  of  new  information,  future  events  or  otherwise,  except  as  required  by 
applicable laws.

2. Overview

The  Company  is  Canada’s  leading  specialty  sleep  retailer  driven  by  its  purpose  to  transform  lives  by 
awakening Canadians to the power of sleep.  Its vision is to champion sleep as the key to healthier, happier 
lives and help everyone achieve better tomorrows through better tonights.

The Company has an industry-leading sleep ecosystem which it continuously enhances through actively 
assessing  opportunities  to  support  its  business  model  across  infrastructure,  channel,  partnership  and 
experience to best serve Canadians’ sleep needs.

Building  on  its  29-year  foundation  of  success,  the  Company  drives  long-term  sustainable  growth  for  its 
stakeholders through its four strategic pillars; Sleep Well, People Well, Earth Well and Govern Well.

1.

Sleep Well

•

The  Company  is  focused  on  providing  world-class  customer  experience,  channel  and 
product  innovation  and  helping  customers  improve  their  well-being  through  the  power  of 
sleep.

2.

People Well

•

The Company is committed to fairness and equity for its employees, partners, customers and 
communities.  Its  focus  includes  talent  attraction  and  retention,  diversity,  inclusion  and 
belonging  (“EDI&B”),  providing  safe  and  respectful  workplaces,  and  giving  back  to  the 
communities where the Company lives and works.

3.

Earth Well

•

The Company aims to achieve net-zero by 2040. It is focused on positively impacting the 
environment  and  reducing  its  carbon  footprint  by  decarbonizing  its  operations,  sourcing 
responsibly-made products and applying conscientious waste management.

4.

Govern Well

•

The Company is focused on strong governance, compliance, ethics and integrity to build and 
maintain stakeholders' trust.

The Company believes the combination of its purpose, strategy and operations differentiates itself from its 
competitors. With its foundation, differentiated service model, unmatched sleep ecosystem, superior brand 
trust and commitment to customer experience, the Company has positioned itself as a leader in sleep.

The Company operates under three omnichannel retail banners: Sleep Country™, Dormez-vous™, and  
Casper™  ("Casper  Canada")  and  three  direct-to-consumer  retail  banners:  Endy™,  Hush™  and  Silk  & 
Snow™. These banners are collectively referred to as the "Banners".

2

13

Sleep Country Canada Holdings Inc. Annual Report 2023 
The Sleep Country banner launched in Vancouver, British Columbia in 1994 and thereafter it has expanded 
across Canada (except in Quebec). Similarly, the Dormez-vous banner launched in Montreal, Quebec in 
1994 and subsequently expanded within the province of Quebec. The Sleep Country and Dormez-vous 
banners  offer  their  customers  Canada’s  largest  domestic  and  imported  mattress  selection  and 
complementary sleep related products. The Company provides its customers with elevated sleep expertise 
via its “Sleep Experts”, who are dedicated to matching all customers to their best night’s sleep, at all its 
customer touch points. The Sleep Country and Dormez-vous brands are highly recognized in the Canadian 
retail landscape.

In Q4 2021, the Company introduced its Sleep Country/Dormez-vous Express Stores in Walmart Canada 
locations. Each Express Store has an average footprint between 500 and 800 square feet and offers cash-
and-carry products as well as traditional mattresses which are delivered with the Company's green-glove 
delivery  service.  A  curated  assortment  of  products,  from  the  Company's  leading  mattress-in-a-box 
selection, to sheets, pillows and headboards, as well as a selection of traditional mattresses for customers 
to experience, are available at each Express Store location. These stores are staffed by the Company's 
highly trained Sleep Experts, who bring their renowned sleep expertise to Walmart Canada customers. As 
at  December 31,  2023,  the  Company  had  19  pilot  Express  Stores  (December  31,  2022  –  17  stores) 
nationwide.

Endy introduced its first mattress-in-a-box offering in 2015 on its eCommerce platform. Through its online 
sales  and  digital  capabilities,  Endy  has  become  one  of  Canada’s  most  recognized  online  sleep  brands, 
offering customers an expanding product assortment to meet their sleep needs.  In Q4 2023, Endy opened 
its first brick-and-mortar store providing existing and new customers with an new access point for customers 
to purchase Endy's sleep products. 

Founded in 2018, Hush introduced its weighted blankets to consumers which were received with success. 
Thereafter,  Hush  has  expanded  its  product  offerings  to  include  mattresses  and  a  variety  of  sleep 
accessories which are sold through its eCommerce platforms and across numerous retail partners across 
North America.

In January 2023, the Company acquired Silk & Snow, a direct-to-consumer sleep retailer of thoughtfully 
made high-quality sleep and lifestyle products. Founded in 2017, Silk & Snow quickly became recognized 
as one of Canada’s top growing companies. In Q4 2023, the Company launched its first-ever store-within-
a-store with two of its brands, Sleep Country and Silk & Snow, thereby bringing Silk & Snow into the tactile 
environment and providing customers with an expanded offering of elevated sleep essentials.

In  April  2023,  the  Company  acquired  the  Canadian  operations  of  Casper  Sleep  Inc.,  including  six  retail 
stores.  The  Casper  brand  is  one  of  the  most  recognized  sleep  brands  in  the  world.  Its  product  offering 
includes a wide range of sleep products including mattresses, bed frames, pillows, bedding and other sleep 
accessories.

In November 2023, the Company launched its first ultra-premium retail concept store, the rest™. The rest 
is built on the Company's foundation and sleep expertise, offering customers a selection of the world's most 
luxurious mattresses and a finely curated selection of ultra-premium quality accessories. The retail boutique 
brings  customers  a  bespoke  shopping  experience  providing  them  with  the  utmost  personal  care  and 
guidance to find their absolute best rest.

3

14

Sleep Country Canada Holdings Inc. Annual Report 2023 
3. Dividends and Share Repurchases

Dividends

The  Board  has  periodically  declared  dividends  on  the  Company’s  common  shares.  The  chart  below 
illustrates the annual dividends paid from 2017 to 2023.  

* In 2020, the Company suspended its Q2 2020 and Q3 2020 dividends as part of the Company’s business 
continuity measures due to the COVID-19 pandemic.

In the last twelve quarters, the Company declared and paid the following dividends:

Date of declaration

Record date

Payment date

February 9, 2021
May 10, 2021
August 3, 2021
November 11, 2021
February 8, 2022
May 4, 2022
July 28, 2022
November 4, 2022
February 9, 2023
May 8, 2023
August 10, 2023
November 9, 2023

February 18, 2021
May 21, 2021
August 20, 2021
November 19, 2021
February 18, 2022
May 20, 2022
August 19, 2022
November 21, 2022
February 17, 2023
May 24, 2023
August 25, 2023
November 24, 2023

February 26, 2021
May 31, 2021
August 30, 2021
November 29, 2021
February 28, 2022
May 30, 2022
August 29, 2022
November 30 2022
February 28, 2023
May 31, 2023
August 31, 2023
November 30, 2023

All dividends are designated as “eligible dividends” for Canadian tax purposes.

Dividend declared 
(per common share)

$ 0.195
$ 0.195
$ 0.195
$ 0.195
$ 0.195
$ 0.215
$ 0.215
$ 0.215
$ 0.215
$ 0.237
$ 0.237
$ 0.237

On February 5, 2024, the Company declared a dividend of $0.237 per common share, which was paid on 
February 29, 2024 to holders of the common shares of record as at the close of business on February 21, 
2024. 

4

15

Sleep Country Canada Holdings Inc. Annual Report 2023Share Repurchases

On March 7, 2022, the Company received approval from the Toronto Stock Exchange ("TSX") to commence 
a normal course issuer bid ("NCIB"). Pursuant to an amendment to the NCIB on November 29, 2022, the 
Company was permitted to purchase through the facilities of the TSX or alternative trading systems, from 
time to time until the completion of the NCIB, if considered advisable, up to a maximum of 3,155,250 of the 
Company’s common shares, representing approximately 10.0% of the public float as of February 28, 2022. 
Purchases under this NCIB concluded on March 8, 2023.

On March 9, 2023, the Company received approval from the TSX on a new NCIB. Pursuant to the NCIB, 
the Company is permitted to purchase through the facilities of the TSX, other designated exchanges and/or 
alternative trading systems, from time to time over a twelve-month period until the completion of the NCIB, 
if considered advisable, up to a maximum of 2,675,550 of the Company’s common shares, representing 
approximately 10.0% of its public float of 26,755,502 as of February 28, 2023. Purchases will conclude on 
the  earlier  of  the  date  on  which  purchases  under  the  bid  have  been  completed  and  March  8,  2024.  In 
accordance with the rules and by-laws of the TSX, the Company has been permitted to purchase up to a 
daily maximum of 21,782 shares (representing 25% of the average daily trading volume of the shares on 
the TSX for the six months prior to commencement of the NCIB), except where such purchases are made 
in accordance with the "block purchase" exception under the applicable TSX rules and policies. 

The Company established an automatic share purchase program ("ASPP") in connection with its NCIB to 
facilitate  the  purchase  of  shares  during  times  when  the  Company  would  ordinarily  not  be  permitted  to 
purchase shares due to regulatory restrictions or a self-imposed blackout period. Before entering a blackout 
period, the Company may, but is not required to, instruct its designated broker to make purchases at the 
broker’s sole discretion and based on parameters set by the Company in accordance with the ASPP, TSX 
rules  and  applicable  securities  laws.  The  Company  records  a  liability  for  share  repurchase  commitment 
during blackout period based on the parameters of the NCIB and ASPP. As at December 31, 2023, an 
estimated  maximum  obligation  of  $20,009  (2022  -  $20,660)  was  outstanding  under  the  ASPP  in  other 
current liabilities.

In  2023,  the  Company  purchased  1,596,910  common  shares  (2022  –  2,339,409)  for  cancellation  at  an 
average price of $23.38 (2022 – $24.67) for total consideration of $37.3 million (2022 – $57.7 million).  

The Company plans on filing a notice of intention with the TSX to commence a new NCIB when the current 
NCIB expires on March 8, 2024. If this notice is accepted by the TSX, the Company expects to be permitted 
to purchase through the facilities of the TSX or alternative trading systems, from time to time over the 12 
months following such acceptance, if considered advisable, up to a maximum amount of the Company’s 
common shares, that represents 10% of the public float as at February 29, 2024.

4. Factors Affecting the Results of Operations 

Revenues

The Company’s revenues are derived from the sale of mattresses and accessories through its Banners. 
Mattresses  revenue  includes  sales  of  mattresses,  lifestyle  adjustable  bases,  boxsprings  and  frames. 
Accessories revenue includes the sales of pillows, sheets, duvets, weighted blankets, quilts, duvet covers, 
mattress toppers, mattress and pillow protectors, pet beds, throws, cushions, sleep bundles, headboards, 
footboards, night stands, bath linens, sleep and lounge wear, delivery fees and warranties. 

Revenue is recognized when the performance obligation is deemed to be fulfilled and the control of the 
products  has  transferred  to  the  customer  and  there  is  no  unfulfilled  obligation  that  could  affect  the 
customer’s acceptance of the products. Provisions for returns relating to the Company’s various customer 
satisfaction programs are accrued based on historical experience. 

Building on the Company’s strong brands and market position, the Company seeks opportunities to grow 
its same store sales (or “SSS”- see section “Non-IFRS and Other Measures”), which includes revenues 
from both its existing retail stores and digital channels. The Company’s revenue growth initiatives include:

5

16

Sleep Country Canada Holdings Inc. Annual Report 2023 
•

•

•

•

•

•

•

adding stores in both new and existing markets;

partnering with new third-party online marketplace sellers;

growing and optimizing its eCommerce platforms;

expanding its product assortment;

reaching more customers through targeted marketing;

growing lifetime value with existing customers through serving more of their sleep needs; and

growing revenue through strategic channel and brand partnerships.

SSS is primarily driven by:

•

•

•

•

•

changes in customer traffic across sales channels through effective marketing and word of mouth;

changes in the conversion rate of shoppers into buyers;

changes in the average transaction size;

changes in economic conditions and consumer confidence; and

customer loyalty through effective customer engagement and satisfaction.

The Company’s revenues are impacted by competition from other retailers that sell similar products and by 
seasonal patterns.

Product Expansion Opportunities

One of the Company’s goals is to serve its customers’ sleep needs by offering them a variety of best-in-
class sleep products available in the market across all its Banners. Over the last few years, the Banners 
have  introduced  new  innovative  mattresses,  including  hybrid  mattresses-in-a-box,  as  well  as  sleep 
products,  some  of  which  include  adjustable  bases,  pillows,  sheets,  duvets,  duvet  covers,  mattress 
protectors, pillow protectors, mattress toppers, weighted blankets, bath towels, as well as sleep and lounge 
wear.

The  Company  continues  to  deepen  and  expand  its  product  assortment  through  in-house  innovations, 
sourcing new sleep products, strategic business partnerships and acquisitions. 

To  provide  its  customers  with  the  best  available  sleep  products,  the  Company  has  entered  into  several 
exclusive partnerships with industry leaders in the North American and European sleep space:

•

Simba, a U.K. leading mattress-in-a-box and sleep accessories retailer; and
• Malouf, a U.S. industry leader in innovative bedding and furniture products.

Additionally, the Company has established drop ship arrangements with select vendors to provide sleep 
products from brands such as Nautica, Eddie Bauer, Laura Ashley, Sheex, Tuck and If Only Home. This 
program enables the delivery of select sleep products to be shipped directly from the Company’s vendors 
to its customers. This capability allows the Company to offer its customers an increased product assortment 
without  increasing  its  inventory  risk  while  achieving  time,  resource  and  cost  efficiencies.  The  Company 
continues to strategically expand its drop ship program.

The  Company  will  continue  to  explore  opportunities  to  expand  its  product  assortment  to  better  meet  its 
customers sleep needs.

Online Expansion Opportunities

The Company has multiple eCommerce platforms; sleepcountry.ca, dormezvous.com, endy.com, hush.ca, 
hushblankets.com, silkandsnow.com and casper.ca.

The Company’s eCommerce platforms provide customers access to the full assortment of products, both 
in-store and online, across Canada.  The Company’s banners - Hush and Silk & Snow – also retails in the 
USA through their eCommerce platforms.  Additionally, the Company has a wide range of products that are 
only  available  online  through  the  Company’s  various  drop  ship  arrangements.  These  websites  are 

6

17

Sleep Country Canada Holdings Inc. Annual Report 2023supported  via  phone  and/or  online  chat  providing  customers  access  to  sleep  expertise  like  the  in-store 
customer experience.

The  Company  has  also  expanded  its  sleep  ecosystem  through  partnerships  with  third-party  online 
marketplaces to increase its customer reach, diversify its sales channels and further bolster its omnichannel 
offering.  The  Company  partnered  with  Walmart  to  supply  mattresses  and  sleep  accessories  on  the 
Walmart.ca  marketplace.  Through  this  partnership,  the  Company  offers  Walmart  customers  a  wide 
assortment of mattress brands, in addition to its leading accessories including pillows, pillowcases, sheets, 
weighted blankets, mattress protectors, mattress toppers, platforms and pet beds.

The Company also has a partnership with Best Buy Canada, one of Canada’s largest omnichannel retailers, 
to  offer  a  selection  of  the  Company’s  sleep  solutions  on  the  Best  Buy  Marketplace.  The  Company 
exclusively  retails  the  traditional  mattress  category  on  BestBuy.ca  offering  a  wide  assortment  of  the 
Company’s most recognized mattress brands. In addition, the Company offers lifestyle bases and a leading 
assortment of sleep accessories including pillows, sheets, duvets on the Best Buy Marketplace.

Store Expansion Opportunities

The Company has the ability to add new stores in existing markets (in-fill stores), satellite markets and new 
markets. An existing market or in-fill opportunity is a pre-existing built out region in which the Company 
already has an established store presence serviced by one or more existing warehouses. A satellite market 
is a new region that is adjacent or close to a pre-existing built-out region, which benefits from advertising 
spill and is serviced logistically from the nearby warehouse. A new market is a brand new territory in which 
the Company did not previously operate, requiring incremental advertising and distribution logistics.

The  Company  has  successfully  expanded  its  store  network  every  year  since  its  inception  in  1994.  The 
capacity  to  expand  its  store  presence  depends  on  the  Company’s  ability  to  choose  new  locations,  new 
markets,  to  hire  and  train  new  associates  for  its  stores  and  warehouses  and  create  top-of-mind  brand 
awareness for its Banners. 

Stores in enclosed malls provide the Company with a unique opportunity to gain the attention of the captive 
audience, while capitalizing on the decline of department stores in recent years. As at December 31, 2023, 
the Company had 19 mall stores in Canada.

The Company’s site selection strategy is focused on maximizing sales per store and per region throughout 
its  store  network.  Prior  to  identifying  and  ultimately  selecting  locations  for  new  stores,  the  Company 
conducts extensive analysis utilizing the following factors: 

•

•

•

•

•

•

demographics including population density, household income and population growth rates;

store visibility and accessibility;

lease and advertising economics;

competitive dynamics;

overlap with existing stores and distribution footprint; and 

potential cannibalization of existing stores. 

In terms of regional expansion, once a target area has been determined, the Company focuses on ensuring 
the Company can successfully incorporate its culture, vision and purpose into the new region. To attain this 
goal, the Company starts by ensuring its new core regional team is comprised of existing associates in 
leadership roles who are willing to relocate. The experienced team is then supplemented with local hires, 
who receive extensive in-store and classroom training.

7

18

Sleep Country Canada Holdings Inc. Annual Report 2023 
The following table summarizes the Company’s corporate-owned store count for years ended 
December 31, 2023 and December 31, 2022:

Number of 
stores, 
beginning of 
year

Stores newly 
opened

Stores 
closed

Number of 
stores, end 
of year

Stores 
renovated

Sleep Country(1)
Dormez-vous(1)
Casper(2)
Endy
Sleep Country/Silk & Snow(3)
the rest
Total

227
62
-
-
-
-
289

3
2
6
1
1
1
14

Stores newly 
opened

Stores 
closed

Number of 
stores, 
beginning of 
year

224
61
-
-
-
-
285

4
1
-
-
-
-
5

Sleep Country(1)
Dormez-vous(1)
Casper
Endy
Sleep Country/Silk & Snow
the rest
Total

Notes:

1
1
-
-
-
-
2

1
-
-
-
-
-
1

229
63
6
1
1
1
301

Number of 
stores, end 
of year

Stores 
renovated

227
62
-
-
-
-
289

2023

2
-
-
-
-
-
2

2022

-
-
-
-
-
-
-

(1) Excludes the Company’s pilot Express Stores operating in Walmart Canada licensee spaces;
(2)

Includes  the  six  Casper  stores  acquired  as  part  of  the  acquisition  of  the  Canadian  assets  from 
Casper Sleep Inc. in April 2023;
In Q4 2023, the Company opened a store-within-a-store between two of its banners; Sleep Country 
and Silk & Snow.

(3)

Store Design

The  Company  continuously  evaluates  its  store  design  to  provide  customers  with  the  optimal  shopping 
experience. As at December 31, 2023, there are 249 corporate-owned Sleep Country/Dormez-vous stores 
or 85% of the Sleep Country/Dormez-vous store network that feature the store design introduced in 2014, 
of  which  89  are  new  stores,  149  are  renovated  stores  and  11  are  relocations  of  existing  stores.  The 
Company is developing a new store design that will be introduced in 2024.

Competition

The  sleep  industry  is  highly  competitive  and  includes  national  and  regional  full-line  furniture  retailers, 
department stores, mass merchants, small regional specialty bedding retailers, eCommerce retailers and 
online  marketplaces.  The  Company  is  Canada’s  leading  specialty  sleep  retailer  with  its  national  Sleep 
Country, Dormez-vous and Casper retail store network and multiple eCommerce platforms, including its 
retail presence on several prominent third-party online marketplaces. The Company believes it can maintain 
and  strengthen  its  leading  market  position  through  its  differentiated  sleep  ecosystem,  trusted  brands, 
unmatched  product  assortment,  superior  sleep  expertise  and  customer  experience.  The  Company 
continues to actively assess opportunities for infrastructure, channels, partnerships, products and customer 
experience improvements across all its Banners to best serve Canadians’ sleep needs.

8

19

Sleep Country Canada Holdings Inc. Annual Report 2023 
Supply Chain

The  Company  relies  on  third  party  manufacturers  to  obtain  its  merchandise.  Merchandise  is  sourced 
domestically in Canada as well as from countries around the world (for example - U.S., China, Italy and 
Spain).  The  Company  can  be  adversely  impacted  by  political,  regulatory,  economic  and  legal  factors 
including duties, tariffs, sanctions, pandemics, labour strikes, currency exchange rates and other factors 
relating to foreign trade.

Seasonality

The retail mattress industry is affected by seasonal conditions. The Company typically experiences higher 
sales  and  a  greater  proportion  of  income  during  the  third  and  fourth  quarters  due  to  seasonal  factors 
including the concentration of the summer and holiday season. Sales have historically trended lower in the 
first quarter as consumers tighten their spending after the holiday season and shop less in the cold winter 
months. 

The table below illustrates the Company’s average percentage of annual sales by quarter for 2019, 2022 
and 2023 from the Company’s banners. Due to the uncertainties of the impact of the COVID-19 pandemic 
in Canada in 2020 and 2021, the Company did not include 2020 and 2021 in the below mentioned sales 
seasonality. The extent of COVID-19’s impact on the overall economy, consumer purchasing behaviour 
and the impact of public health measures, such as mandated store closures, are uncertain and may have 
had an impact on seasonality in the retail sleep space.

First quarter 
Second quarter
Third quarter 
Fourth quarter 

Annual total

Gross Profit

22%
24%
28%
26%

100%

Gross Profit is calculated from Revenues less Cost of Sales. Gross Profit Margin is defined as Gross Profit 
divided by Revenues.

Cost  of  Sales  includes  product  related  costs  -  net  of  rebates,  sales  and  distribution  costs  including 
compensation,  occupancy  and  depreciation  costs.  Rebates  are  driven  by  the  volume  of  inventory 
purchased. As an additional incentive, certain suppliers offer step-up thresholds for higher volume rebates. 
Rebates on inventories sold are recorded as a reduction to Cost of Sales. 

Gross Profit Margin is affected by changes in average unit selling prices (“AUSP”), sales product mix and 
Cost of Sales.

9

20

Sleep Country Canada Holdings Inc. Annual Report 2023 
5. Fourth Quarter and Annual Highlights

(C$ thousands unless otherwise stated; 
other than store count and EPS)

2023

2022 Change

2023

2022 Change

Q4

Annual

Revenues
SSS (%)(1)
Stores opened(2)
Stores closed(2)
Stores renovated(2)

$ 255,602 $ 243,028
(11.5%)
2
-
-

(3.2%)
5
-
2

5.2% $ 935,044 $ 928,657
(1.8%)
(6.4%)
5
14
1
2
-
2

0.7%

Gross profit margin (%)

37.7%

37.5%

37.2%

36.7%

Operating EBITDA(1)
Operating EBITDA margin (%)(1)

Net income
Net income attributable
   to the Company
Adjusted net income attributable
   to the Company(1)
Basic EPS
Diluted EPS
Basic adjusted EPS(1)
Diluted adjusted EPS(1)

$

$

$

$
$
$
$
$

Notes:

51,356 $
20.1%

53,005
21.8%

(3.1%) $ 196,758 $ 218,559 (10.0%)

21.0%

23.5%

22,825 $

40,783 (44.0%) $

71,535 $ 110,696 (35.4%)

22,471 $

40,469 (44.5%) $

71,192 $ 110,471 (35.6%)

19,308 $
0.66 $
0.65 $
0.57 $
0.56 $

23,874 (19.1%) $
1.14 (42.1%) $
1.13 (42.5%) $
0.67 (14.9%) $
0.67 (16.4%) $

74,143 $ 102,868 (27.9%)
3.04 (32.2%)
3.01 (32.2%)
2.83 (24.4%)
2.81 (24.6%)

2.06 $
2.04 $
2.14 $
2.12 $

(1) SSS is a supplementary financial measure, Operating EBITDA, Adjusted net income attributable to the 
Company, Basic adjusted EPS and Diluted adjusted EPS are each non-IFRS measures and Operating 
EBITDA margin is a non-IFRS ratio. See the section titled “Non-IFRS and Other Measures” for further 
details concerning how the Company calculates SSS, Operating EBITDA, Operating EBITDA margin, 
Adjusted net income attributable to the Company, Basic adjusted EPS and Diluted adjusted EPS and 
for a reconciliation to the most comparable IFRS measure.

(2) See the section titled "Store Expansion Opportunities" for further details on stores opened, closed and 

renovated.

10

21

Sleep Country Canada Holdings Inc. Annual Report 2023 
Highlights of Results in Q4 2023

Q4 2023 compared to Q4 2022 - See “Non-IFRS and Other Measures”.  
• Revenues increased by $12.6 million or 5.2% from $243.0 million in Q4 2022 to $255.6 million in Q4 
2023 mainly due to incremental revenue earned from new stores, wrap stores opened in 2022 and the 
acquisitions of Silk & Snow and Casper Canada completed in January 2023 and April 2023 respectively. 
This increase was partially offset by a decrease in SSS by 3.2%; 

• Revenues attributed to eCommerce increased by 530 basis points from 21.1% in Q4 2022 to 26.4% in 

Q4 2023;

• Gross profit increased by $5.2 million or 5.7% from $91.1 million in Q4 2022 to $96.3 million in Q4 2023;
• Gross profit margin increased by 20 basis points from 37.5% in Q4 2022 to 37.7% in Q4 2023;
• Operating EBITDA decreased by $1.6 million or 3.1% from $53.0 million in Q4 2022 to $51.4 million in 
Q4 2023 mainly due to higher advertising, credit card and financing charges, telecommunication and 
information technology and other expenses that were also impacted by incremental spend due to the 
acquisitions of Silk & Snow and Casper Canada; partially offset by an improved gross profit margin and 
lower compensation costs;

• Operating EBITDA margin decreased by 170 basis points from 21.8% in Q4 2022 to 20.1% in Q4 2023;
• Net income attributable to the Company decreased by $18.0 million or 44.5% from $40.5 million in Q4 
2022 to $22.5 million in Q4 2023 mainly due to the decrease in Operating EBITDA and an increase in 
finance  related  expenses,  depreciation  and  amortization  expenses;  partially  offset  by  a  decrease  in 
income taxes;

• Adjusted net income attributable to the Company decreased by $4.6 million or 19.1% from $23.9 million 

in Q4 2022 to $19.3 million in Q4 2023;

• Diluted EPS decreased by $0.48 or 42.5% from $1.13 in Q4 2022 to $0.65 in Q4 2023; and
• Diluted adjusted EPS decreased by $0.11 or 16.4% from $0.67 in Q4 2022 to $0.56 in Q4 2023.

11

22

Sleep Country Canada Holdings Inc. Annual Report 2023 
Highlights of Results in 2023

2023 compared to 2022 - See “Non-IFRS and Other Measures”.  
• Revenues increased by $6.3 million or 0.7% from $928.7 million in 2022 to $935.0 million in 2023 mainly 
due to incremental revenue earned from new stores, wrap stores opened in 2022 and the acquisitions 
of Silk & Snow and Casper Canada, which was partially offset by a decrease in SSS by 6.4%; 

• Revenues attributed to eCommerce increased by 310 basis points from 19.6% in 2022 to 22.7% in 2023;
• Gross profit increased by $6.5 million or 1.9% from $341.0 million in 2022 to $347.5 million in 2023;
• Gross profit margin increased by 50 basis points from 36.7% in 2022 to 37.2% in 2023;
• Operating EBITDA decreased by $21.8 million or 10.0% from $218.6 million in 2022 to $196.8 million in 
2023 mainly due to higher advertising, compensation, credit card and financing charges, occupancy, 
telecommunication  and  information  technology  and  other  costs  that  were  also  impacted  by  the 
acquisitions of Silk & Snow and Casper Canada; partially offset by an improved gross profit margin;

• Operating EBITDA margin decreased by 250 basis points from 23.5% in 2022 to 21.0% in 2023;
• Net  income  attributable  to  the  Company  decreased  by  $39.3  million  or  35.6%  from  $110.5  million  in 
2022 to $71.2 million in 2023 mainly due to the decrease in Operating EBITDA and an increase in finance 
related  expenses,  depreciation  and  amortization  expenses;  partially  offset  by  a  decrease  in  income 
taxes;

• Adjusted  net  income  attributable  to  the  Company  decreased  by  $28.8  million  or  27.9%  from  $102.9 

million in 2022 to $74.1 million in 2023;

• Diluted EPS decreased by $0.97 or 32.2% from $3.01 in 2022 to $2.04 in 2023; and
• Diluted adjusted EPS decreased by $0.69 or 24.6% from $2.81 in 2022 to $2.12 in 2023.

12

23

Sleep Country Canada Holdings Inc. Annual Report 2023 
Outlook

The  Company  continues  to  make  investments  supporting  the  Company’s  long-term,  profitable  growth 
strategy and reinforcing the Company’s position as Canada’s leading provider of sleep. The Company aims 
to make significant investments to strengthen its omnichannel and digital capabilities, deepen relationships 
with new and loyal customers, grow its assortment of innovative and relevant sleep products and expand 
its customer base. 

Key initiatives planned for 2024 include continuing to:

•

•

•

•

•

•

explore new growth opportunities to further expand the Company’s business in sleep;

expand its sleep product assortment through strategic partnerships and in-house innovation;

invest in an elevated in-store experience across its retail store network including rolling out new 
and innovative store formats for planned renovations and new stores;

o

o

launch new SCC/DV store design in select stores in 2024;

open a minimum of six new stores on a consolidated basis including opening multi-banner 
store-within-a-store layouts;

continued  investments  to  the  Company’s  digital  transformation  projects,  including  its  ERP 
enhancements to evolve front-end and back-end operations, marketing capabilities and customer 
relationship management tools; 

continue to focus on strategic initiatives to leverage strengths across the Company’s banners to 
drive efficiencies on a consolidated basis; and

plan on filing a notice of intention with the TSX to commence a new NCIB to repurchase common 
shares, at the Company’s discretion, for up to 10% of the public float.

13

24

Sleep Country Canada Holdings Inc. Annual Report 2023 
Selected Financial Information

The following table presents selected IFRS and certain non-IFRS  financial measures and ratios of the 
Company and should be read in conjunction with the audited consolidated financial statements for the 
years ended December 31, 2023 and December 31, 2022.

(C$ thousands unless otherwise stated; other than 
EPS)
Consolidated Income Statement
Revenues
Cost of sales
Gross profit
General and administrative expenses
Operating income
Finance related expenses (income)
Other expenses (income)
Net income before income taxes
Income taxes
Net income
Net income attributable
   to the Company
EBITDA(1)
Operating EBITDA(1)
Operating EBITDA margin (%)(1)
Adjusted net income attributable
   to the Company(1)
Basic EPS
Diluted EPS
Basic adjusted EPS(1)
Diluted adjusted EPS(1)
Dividends declared per share

$

$
$
$

$
$
$
$
$
$

Q4

Annual

2023

2022 Change

2023

2022

Change

$ 255,602 $ 243,028
151,953
91,075
57,540
33,535

159,335
96,267
64,293
31,974
2,416
(127)
29,685
6,860

0.7%
5.2% $ 935,044 $ 928,657
0.0%
587,629
4.9%
587,570
1.9%
341,028
5.7%
347,474
16.2%
196,167
11.7%
227,883
(17.4%)
144,861
(4.7%)
119,591
(889) (2740.2%)
(15,533) (115.6%)
23,471
88.4%
(292)
65 (295.4%)
(550)
(33.8%)
146,042
(39.4%)
96,670
(28.8%)
(16.5%)
35,346
25,135
(35.4%)
71,535 $ 110,696
(44.0%) $

49,003
8,220
22,825 $ 40,783

22,471 $ 40,469
50,218 $ 50,711
51,356 $ 53,005
21.8%
20.1%

(44.5%) $

71,192 $ 110,471
(1.0%) $ 189,206 $ 210,494
(3.1%) $ 196,758 $ 218,559
23.5%

21.0%

19,308 $ 23,874
1.14
1.13
0.67
0.67
0.215

0.66 $
0.65 $
0.57 $
0.56 $
0.237 $

(19.1%) $
(42.1%) $
(42.5%) $
(14.9%) $
(16.4%) $
10.2% $

74,143 $ 102,868
3.04
3.01
2.83
2.81
0.840

2.06 $
2.04 $
2.14 $
2.12 $
0.926 $

(35.6%)
(10.1%)
(10.0%)

(27.9%)
(32.2%)
(32.2%)
(24.4%)
(24.6%)
10.2%

31-Dec-23

Total assets
Total long-term lease liabilities and debt

$1,112,474
$ 449,292

Note:

31-Dec-22

$1,021,719
$ 374,252

(1) EBITDA, Operating EBITDA, Adjusted net income attributable to the Company, Basic adjusted EPS 
and Diluted adjusted EPS are each non-IFRS measures and Operating EBITDA margin is a non-IFRS 
ratio. See the section titled “Non-IFRS and Other Measures” for further details concerning how the 
Company calculates EBITDA, Operating EBITDA, Adjusted net income attributable to the Company, 
Basic adjusted EPS and Diluted adjusted EPS and for a reconciliation to the most comparable IFRS 
measure.  

14

25

Sleep Country Canada Holdings Inc. Annual Report 2023 
The following table presents selected IFRS and certain non-IFRS  financial measures and ratios of the 
Company and should be read in conjunction with the audited consolidated financial statements for the 
years ended December 31, 2022 and December 31, 2021. 

(C$ thousands unless otherwise stated; other than 
EPS)
Consolidated Income Statement
Revenues
Cost of sales
Gross profit
General and administrative expenses
Operating income
Finance related expenses (income)
Other expenses (income)
Net income before income taxes
Income taxes
Net income
Net income attributable
   to the Company
EBITDA(1)
Operating EBITDA(1)
Operating EBITDA margin (%)(1)
Adjusted net income attributable
   to the Company(1)
Basic EPS
Diluted EPS
Basic adjusted EPS(1)
Diluted adjusted EPS(1)
Dividends declared per share

$
$

$
$

$
$
$
$
$
$

Q4

Annual

2022

2021 Change(2)

2022

2021 Change(2)

$ 243,028 $ 271,158
173,438
97,720
56,263
41,457

151,953
91,075
57,540
33,535
(15,533)
65
49,003
8,220

(10.4%) $ 928,657 $ 920,194
603,146
(12.4%)
587,629
317,048
(6.8%)
341,028
178,225
2.3%
196,167
138,823
(19.1%)
144,861
4,259 (464.7%)
(889)
(227.5%)
(292)
121,844
31.6%
146,042
32,862
(21.2%)
35,346
52.1% $ 110,696 $ 88,982

0.9%
(2.6)%
7.6%
10.1%
4.3%
16,837 (105.3%)
142 (305.6%)
19.9%
7.6%
24.4%

(51)
37,249
10,437
40,783 $ 26,812
$

26,433
40,469
50,711 $ 57,314
53,005 $ 62,065
22.9%
21.8%

23,874 $ 30,977
0.72
0.71
0.84
0.83
0.195

1.14 $
1.13 $
0.67 $
0.67 $
0.215 $

$

$

53.1%

88,603
110,471
(11.5%) $ 210,494 $ 199,549
(14.6%) $ 218,559 $ 210,889
22.9%

23.5%

(22.9%) $ 102,868 $ 98,342
2.41
2.38
2.67
2.64
0.780

58.3% $
59.2% $
(20.2%) $
(19.3%) $
10.3% $

3.04 $
3.01 $
2.83 $
2.81 $
0.840 $

24.7%
5.5%
3.6%

4.6%
26.1%
26.5%
6.0%
6.4%
7.7%

31-Dec-22

Total assets
Total long-term lease liabilities and debt

$1,021,719
$ 374,252

Notes:

31-Dec-21

$ 988,035
$ 346,233

(1) EBITDA, Operating EBITDA, Adjusted net income attributable to the Company, Basic adjusted EPS 
and Diluted adjusted EPS are each non-IFRS measures and Operating EBITDA margin is a non-IFRS 
ratio. See the section titled “Non-IFRS and Other Measures” for further details concerning how the 
Company calculates EBITDA, Operating EBITDA, Adjusted net income attributable to the Company, 
Basic adjusted EPS and Diluted adjusted EPS and for a reconciliation to the most comparable IFRS 
measure.  

(2) See the Q4 2022 MD&A for discussion related to performance analysis.

15

26

Sleep Country Canada Holdings Inc. Annual Report 2023 
6. Fourth Quarter 2023 versus Fourth Quarter 2022

Revenues

Revenues increased by $12.6 million or 5.2% from $243.0 million in Q4 2022 to $255.6 million in Q4 2023 
mainly  due  to  incremental  revenue  earned  from  new  stores,  wrap  stores  opened  in  2022  and  the 
acquisitions of Silk & Snow and Casper Canada completed in January 2023 and April 2023 respectively.  
This increase was partially offset by a decrease in SSS by 3.2% (See “Non-IFRS and Other Measures”).

Revenues attributed to eCommerce increased by 530 basis points from 21.1% in Q4 2022 to 26.4% in Q4 
2023.

The increase in Revenues by $12.6 million was comprised of a $9.3 million increase in mattresses revenues 
and a $3.3 million increase in accessories revenues in Q4 2023 versus Q4 2022.

(C$ millions unless otherwise stated)
Mattresses
Accessories
Total

2023
189.9
65.7
255.6

$
$
$

2022
180.6
62.4
243.0

$
$
$

Q4
Change Change (%)
5.1%
5.3%
5.2%

9.3
3.3
12.6

$
$
$

Gross profit

Gross profit increased by $5.2 million from $91.1 million in Q4 2022 to $96.3 million in Q4 2023. Gross 
profit margin increased by 20 basis points from 37.5% in Q4 2022 to 37.7% in Q4 2023. The increase in 
gross profit margin in Q4 2023 versus Q4 2022 was mainly a result of the following:

•

•

•

•

inventory  and  other  directly  related  expenses  decreased,  as  percentage  of  Revenues,  by  0.2% 
from 41.7% in Q4 2022 to 41.5% in Q4 2023 primarily due to higher AUSP and lower product and 
transportation costs, partially offset by higher inventory allowances and higher delivery costs mainly 
driven by growth in eCommerce Revenues;

store occupancy costs decreased, as a percentage of Revenues, by 0.1% from 2.9% in Q4 2022 
to 2.8% in Q4 2023 due to the Company leveraging its occupancy costs;

other expenses decreased, as a percentage of Revenues, by 0.1% from 0.7% in Q4 2022 to 0.6% 
in Q4 2023 due to an decrease in supplies expense; and

sales and distribution compensation expenses increased, as a percentage of Revenues, by 0.3%  
from  12.5%  in  Q4  2022  to  12.8%  in  Q4  2023  due  to  increases  in  salaries,  wages  and  sales 
incentives under the normal course of business.

16

27

Sleep Country Canada Holdings Inc. Annual Report 2023 
General and administrative (“G&A”) expenses

Total G&A expenses increased by $6.8 million or 11.7% from $57.5 million in Q4 2022 to $64.3 million in 
Q4 2023, and, as a percentage of Revenues, G&A expenses increased from 23.7% of Revenues in Q4 
2022 to 25.2% of Revenues in Q4 2023. 

(C$ millions unless otherwise stated)
Media and advertising expenses(1)
Salaries, wages and benefits(2)
Credit card and finance charges(3)
Occupancy charges
Professional fees(4)
Telecommunication and information technology(5)
Mattresses recycling and donations
Depreciation and amortization
Other(6)
Total G&A expenses

2023
$ 28.2
10.6
6.4
2.8
2.4
4.1
1.0
6.2
2.6
$ 64.3

Notes:

% of
Revenues

2022
11.0% $ 23.7
12.4
5.6
2.5
3.1
3.0
0.1
5.8
1.3
25.2% $ 57.5

4.2%
2.5%
1.1%
1.0%
1.6%
0.4%
2.4%
1.0%

% of
Revenues

9.8% $
5.1%
2.3%
1.0%
1.3%
1.2%
0.0%
2.4%
0.6%

23.7% $

Q4

Change
4.5
(1.8)
0.8
0.3
(0.7)
1.1
0.9
0.4
1.3
6.8

(1) Media and advertising expenses increased by $4.5 million due to an increase in online advertising 
impacted by the incremental spend by Silk & Snow and Casper Canada acquired in 2023, as well 
as, increases in television advertising costs and production costs. These increases were partially 
offset by decreases in radio, newspaper and billboard advertising costs and advertising fees.

(2) Salaries,  wages  and  benefits  decreased  by  $1.8  million  mainly  due  to  a  decrease  in  bonus 
expenses, partially offset by an increase in compensation expenses incurred in the regular course 
of business and incremental headcount from the acquisitions of Silk & Snow and Casper Canada.

(3) Credit card and finance charges are variable costs and these costs increased as a percentage of 
Revenues by 0.2% mainly due to increased financing rates and incremental fees incurred by Silk 
& Snow and Casper Canada.

(4) Professional fees decreased by $0.7 million mainly due to $0.4 million in legal fees incurred in Q4 

2022 related to the acquisition of Silk & Snow that closed on January 4, 2023.

(5) Telecommunication and information technology expenses increased by $1.1 million mainly due to 

increases in software licensing fees and support expenses.

(6) Other expenses increased by $1.3 million due to higher administrative, supplies, travel, meals and 
entertainment expenses in addition to the return of company events from the pre-pandemic period.

17

28

Sleep Country Canada Holdings Inc. Annual Report 2023 
EBITDA

EBITDA decreased by $0.5 million or 1.0% from $50.7 million in Q4 2022 to $50.2 million in Q4 2023. The 
decrease was mainly due to higher advertising, credit card and financing charges, telecommunication and 
information  technology  and  other  expenses  that  were  impacted  by  incremental  spend  due  to  the 
acquisitions of Silk & Snow and Casper Canada; partially offset by an improved gross profit margin and 
lower compensation costs. See “Non-IFRS and Other Measures”. 

Operating EBITDA

Operating EBITDA was $51.4 million for Q4 2023, or 20.1% of Revenues, compared to $53.0 million for Q4 
2022, or 21.8% of Revenues, representing a decrease of $1.6 million or 3.1% mainly due to the decrease 
in EBITDA. See “Non-IFRS and Other Measures”. 

Finance related expenses (income)

Finance related expenses (income) increased by $17.9 million from income of $15.5 million in Q4 2022 to 
expenses of $2.4 million in Q4 2023 due to higher interest expenses on the Company's lease obligations 
and its senior secured credit facility, impacted by the higher interest rates and debt levels, an unrealized 
loss on the Company's interest rate swap and lower realized gains on the Company's share repurchases 
under the ASPP in Q4 2023. Additionally, this change was positively impacted by a $4.7 million reduction 
to  the  Hush  redemption  liabilities  in  Q4  2023,  offset  by  the  $20.5  million  reduction  to  the  redemption 
liabilities in Q4 2022. These adjustments to the redemption liabilities were to reflect the estimated shift in 
achievement of the initial EBITDA targets to beyond the redemption period.

Income taxes

Net income before income taxes in Q4 2023 decreased by $19.3 million from $49.0 million in Q4 2022 to 
$29.7  million in  Q4 2023.  The  Company’s  effective  income  tax  rate  increased  by 630 basis points  from 
16.8% in Q4 2022 to 23.1% in Q4 2023. The change in the effective tax rate is mainly driven by the $20.5 
million adjustment in Q4 2022 due to the reduction of the Hush redemption liabilities which was partially 
offset by a $4.7 million adjustment of the Hush redemption liabilities in Q4 2023 that are not deductible for 
tax purposes. The decrease in net income before tax was partially offset by the increase in effective tax 
rate and resulted in a decrease to income taxes of $1.3 million in Q4 2023 versus Q4 2022.

Net income attributable to the Company

Net income attributable to the Company for Q4 2023 decreased by $18.0 million from $40.5 million ($1.14 
per share) in Q4 2022 to $22.5 million ($0.66 per share) in Q4 2023.

Adjusted net income attributable to the Company

Adjusted net income attributable to the Company for Q4 2023 decreased by $4.6 million from $23.9 million 
($0.67 per share) in Q4 2022 to $19.3 million ($0.57 per share) in Q4 2023. See “Non-IFRS and Other 
Measures”. 

18

29

Sleep Country Canada Holdings Inc. Annual Report 20237. Annual Financial Results 2023 versus 2022

Revenues increased by $6.3 million or 0.7% from $928.7 million in 2022 to $935.0 million in 2023 mainly 
due to incremental revenue earned from new stores, wrap stores opened in 2022 and the acquisitions of 
Silk & Snow and Casper Canada completed in January 2023 and April 2023 respectively. This increase 
was partially offset by a decrease in SSS by 6.4% (See “Non-IFRS and Other Measures”).

Revenues attributed to eCommerce increased by 310 basis points from 19.6% in 2022 to 22.7% in 2023.

The increase in Revenues by $6.3 million was comprised of an increase in accessories revenues of $10.2 
million partially offset by a decrease in mattresses revenues of $3.9 million in 2023 versus 2022.

(C$ millions unless otherwise stated)
Mattresses
Accessories
Total

2023
704.2
230.8
935.0

$
$
$

2022
708.1
220.6
928.7

$
$
$

Annual
Change Change (%)
(0.6%)
4.6%
0.7%

(3.9)
10.2
6.3

$
$
$

Gross profit

Gross profit increased by $6.5 million from $341.0 million in 2022 to $347.5 million in 2023. Gross profit 
margin  increased  by  50  basis  points  from  36.7%  in  2022  to  37.2%  in  2023.  Gross  profit  margin  was 
impacted in 2023 versus 2022 by the following:

•

•

•

inventory and other directly related expenses decreased as a percentage of Revenues by 0.9% 
from 41.7% in 2022 to 40.8% in 2023 primarily due to higher AUSP and lower product costs, 
partially offset by higher inventory allowances and higher delivery costs mainly driven by growth 
in eCommerce Revenues;

sales and distribution compensation expenses increased as a percentage of Revenues by 0.2% 
from 13.2% in 2022 to 13.4% in 2023 due to increases in salaries, wages and benefits under 
the normal course of business; and

store occupancy costs increased as a percentage of Revenues by 0.2% from 2.9% in 2022 to 
3.1% in 2023 due to the Company deleveraging its occupancy costs which were also impacted 
by the Company's 14 new stores of which six stores were part of the Casper Canada acquisition.

19

30

Sleep Country Canada Holdings Inc. Annual Report 2023 
G&A expenses

Total G&A expenses increased by $31.7 million or 16.2% from $196.2 million in 2022 to $227.9 million in 
2023, and, as a percentage of Revenues, G&A expenses increased from 21.1% of Revenues in 2022 to 
24.4% of Revenues in 2023. 

(C$ millions unless otherwise stated)
Media and advertising expenses(1)
Salaries, wages and benefits(2)
Credit card and finance charges(3)
Occupancy charges
Professional fees
Telecommunication and information technology(4)
Mattresses recycling and donations
Depreciation and amortization(5)
Other(6)
Total G&A expenses

Notes:

Annual

% of 

$

% of
2023 Revenues
87.1
  48.5
  22.4
  10.9
  10.8
  14.6
3.7
  23.0
6.9
$ 227.9

2022 Revenues Change
12.2
9.3% $
74.9
5.7
5.2%   42.8
2.5
2.4%   19.9
1.3
1.2%  
9.6
0.8
1.1%   10.0
3.1
1.6%   11.5
0.8
2.9
0.4%  
2.8
2.5%   20.2
2.5
4.4
0.7%  
31.7
24.4% $ 196.2

8.1% $
4.6%  
2.1%  
1.0%  
1.1%  
1.2%  
0.3%  
2.2%  
0.5%  
21.1% $

(1) Media  and  advertising  expenses  increased  by  $12.2  million  due  to  an  increase  in  online 
advertising  mainly  impacted  by  the  incremental  spend  by  Silk  &  Snow  and  Casper  Canada 
acquired in 2023, as well as increases in television and billboard advertising, production and 
publicity  costs.  These  increases  were  partially  offset  by  decreases  in  newspaper  and  radio 
advertising costs and an increase in advertising credits.

(2) Salaries,  wages  and  benefits  increased  by  $5.7  million  mainly  due  to  an  increase  in 
compensation expenses incurred in the regular course of business, incremental headcount from 
the  acquisitions  of  Silk  &  Snow  and  Casper  Canada,  and  an  increase  in  share-based 
compensation partially impacted by the over performance of the 2021 PSU plan. This increase 
was partially offset by a decrease in bonus expenses.

(3) Credit card and finance charges are variable costs and these costs increased as a percentage 
of Revenues by 0.3% mainly due to increased financing rates and incremental fees incurred by 
Silk & Snow and Casper Canada.

(4)

Telecommunication and information technology expenses increased by $3.1 million mainly due 
to increases in software licensing fees and software support expenses.  

(5) Depreciation  expenses  increased  by  $2.8  million  mainly  due  to  the  increase  in  tangible  and 

intangible depreciation.

(6) Other expenses increased by $2.5 million mainly due to increases in supplies, travel, meals and 
entertainment  expenses  in  addition  to  the  return  of  company  events  from  the  pre-pandemic 
period.

20

31

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
 
 
 
 
 
 
 
EBITDA

EBITDA decreased by $21.3 million from $210.5 million in 2022 to $189.2 million in 2023. The decrease 
was  mainly  due  to  higher  advertising,  compensation,  credit  card  and  financing  charges,  occupancy, 
telecommunication and information technology and other costs that were impacted by the acquisitions of 
Silk & Snow and Casper Canada; partially offset by an improved gross profit margin. See “Non-IFRS and 
Other Measures”. 

Operating EBITDA

Operating  EBITDA  was  $196.8  million  for  2023,  or  21.0%  of  Revenues,  compared  to  $218.6  million  for 
2022, or 23.5% of Revenues, representing a decrease of $21.8 million or 10.0% mainly due to the decrease 
in EBITDA. See “Non-IFRS and Other Measures”. 

Finance related expenses (income)

Finance  related  expenses  (income)  increased  by  $24.4  million  from  income  of  $0.9  million  in  2022  to 
expenses of $23.5 million in 2023 due to higher interest expenses on the Company's lease obligations and 
its  senior  secured  credit  facility,  impacted  by  the  higher  interest  rates  and  debt  levels,  in  addition  to  an 
unrealized  loss  on  the  Company's  interest  rate  swap  in  2023.  Additionally,  this  change  was  positively 
impacted by a $4.7 million reduction to the Hush redemption liabilities in 2023, offset by the $20.5 million 
reduction to the redemption liabilities in 2022. These adjustments to the redemption liabilities were to reflect 
the estimated shift in achievement of the initial EBITDA targets to beyond the redemption period.

Income taxes

Net income before income taxes in 2023 decreased by $49.3 million from $146.0 million in 2022 to $96.7 
million in 2023. The Company’s effective income tax rate increased by 180 basis points from 24.2% in 2022 
to 26.0% in 2023.  The change in the effective tax rate is mainly driven by the $20.5 million adjustment in 
Q4 2022 due to the reduction of the Hush redemption liabilities which was partially offset by a $4.7 million 
adjustment  of  the  Hush  redemption  liabilities  in  Q4  2023  that  are  not  deductible  for  tax  purposes.  The 
decrease in net income before tax  was partially offset by the increase in effective tax rate and resulted in 
a decrease to income taxes of $10.2 million in 2023 versus 2022.

Net Income attributable to the Company

Net Income attributable to the Company for 2023 decreased by $39.3 million from $110.5 million ($3.04 per 
share) in 2022 to $71.2 million ($2.06 per share) in 2023. 

Adjusted net income attributable to the Company

Adjusted net income attributable to the Company for 2023 decreased by $28.8 million from $102.9 million 
($2.83 per share) in 2022 to $74.1 million ($2.14 per share) in 2023. See “Non-IFRS and Other Measures”. 

21

32

Sleep Country Canada Holdings Inc. Annual Report 20238. Summary of Quarterly Results 

The Company’s Revenues are impacted by seasonality, with the third quarter typically generating the greatest contribution to revenues and the first 
quarter the least. Accordingly, results of operations for any interim period are not necessarily indicative of the results of operations for the full fiscal year. 
The following table displays the Company’s financial performance for the last eight quarters and it has been prepared in accordance with IFRS, except 
where indicated.

(C$ thousands unless otherwise 
stated, except EPS)

Revenues
SSS (%)(1)
Gross profit
Gross profit margin (%)
EBITDA(1)
Operating EBITDA(1)
Operating EBITDA margin (%)(1)
Net income attributable 
    to the Company
Adjusted net income attributable 
    to the Company(1)
Basic EPS
Diluted EPS
Basic adjusted EPS(1)
Diluted adjusted EPS(1)

Note:

Q4

Q3

Q2

Q1

Annual

Q4

Q3

Q2

Q1

Annual

2023

2022

$

(5.5%)

$ 255,602 $ 255,748 $ 217,199 $ 206,495 $ 935,044 $ 243,028 $ 251,026 $ 227,575 $ 207,028 $ 928,657
(1.8%)
71,633 $ 341,028
34.6%
36.7%
44,239 $ 210,494
46,714 $ 218,559
22.6%
23.5%

(3.2%)
96,267 $ 101,447 $
37.7%
50,218 $
51,356 $
20.1%

(6.2%)
70,789 $ 347,474 $
34.3%
39,668 $ 189,206 $
41,360 $ 196,758 $
20.0%

(11.5%)
91,075 $
37.5%
50,711 $
53,005 $
21.8%

(10.9%)
78,970 $
36.4%
41,428 $
44,204 $
20.4%

(11.1%)
96,623 $
38.5%
63,683 $
65,603 $
26.1%

15.1%
81,700 $
35.9%
51,866 $
53,242 $
23.4%

39.7%
57,893 $
59,839 $
23.4%

(6.4%)

21.0%

37.2%

8.8%

$
$

$

$
$
$
$
$

22,471 $

24,705 $

12,685 $

11,330 $

71,192 $

40,469 $

28,926 $

22,665 $

18,413 $ 110,471

19,308 $
0.66 $
0.65 $
0.57 $
0.56 $

26,790 $
0.71 $
0.70 $
0.77 $
0.76 $

14,796 $
0.36 $
0.36 $
0.43 $
0.42 $

13,248 $
0.32 $
0.32 $
0.38 $
0.37 $

74,143 $
2.06 $
2.04 $
2.14 $
2.12 $

23,874 $
1.14 $
1.13 $
0.67 $
0.67 $

32,457 $
0.80 $
0.79 $
0.90 $
0.89 $

25,739 $
0.61 $
0.61 $
0.70 $
0.69 $

20,800 $ 102,868
3.04
3.01
2.83
2.81

0.50 $
0.49 $
0.56 $
0.56 $

(1) SSS is a supplementary financial measure, EBITDA, Operating EBITDA, Adjusted net income attributable to the Company, Basic adjusted EPS 
and Diluted adjusted EPS are each non-IFRS measures and Operating EBITDA margin is a non-IFRS ratio. See the section titled “Non-IFRS and 
Other Measures” for further details concerning how the Company calculates SSS, EBITDA, Operating EBITDA, Adjusted net income attributable 
to the Company, Basic adjusted EPS and Diluted adjusted EPS and for a reconciliation to the most comparable IFRS measure.  

22

33

Sleep Country Canada Holdings Inc. Annual Report 2023 
9. Segment Reporting

The Company manages its business on the basis of five operating segments, Sleep Country/Dormez-vous, 
Endy, Hush, Silk & Snow, and Casper Canada which is consistent with the internal reporting provided to 
the  chief  operating  decision-maker,  the  Chief  Executive  Officer  ("CEO").  The  Company  has  only  one 
reportable  segment  as  the  operating  segments  meet  the  aggregation  criteria  of  IFRS  8  -  Operating 
Segments. The Company aggregates these reporting segments because the nature of products, services, 
methods  of  distribution  and  economic  characteristics  are  similar.  The  Company  operates  primarily  in 
Canada, its country of domicile.

10. Liquidity and Capital Resources

Liquidity

The Company’s primary sources of cash consist of existing cash balances, operating activities and available 
credit facilities. The Company’s primary uses of cash are to fund operating expenses, capital expenditures, 
finance costs, tax expenses, principal debt payments, dividends, business acquisitions, investments and 
share repurchases. 

The Company believes cash generated from operations, together with cash on hand and amounts available 
under the Company’s credit facilities will be sufficient to meet its future cash requirements. However, the 
Company’s ability to fund future cash requirements will depend on its future operating performance. This 
could  be  affected  by  general  economic,  financial  and  other  factors  including  factors  beyond  its  control, 
despite  the  risk  management  strategies  that  the  Company  puts  in  place.  See  the  section  entitled  “Risk 
Factors” in the AIF for a discussion of the various risks and uncertainties that may affect the Company’s 
ability to fund its future cash requirements.

The Company reviews new store openings, acquisitions and investment opportunities in the normal course 
of its business and may, if suitable opportunities arise, realize these opportunities to meet the Company’s 
business strategy. Historically, the funding for any such acquisitions or investments has come from cash 
flow generated from operating activities and/or additional debt.

The Company’s cash balance was $37.4 million with an additional $98.7 million (not including the $100.0 
million accordion) of liquidity available under the Company’s credit facility as at December 31, 2023.

A summary of net cash flows by activities is presented below for 2023 and 2022:

(C$ thousands unless otherwise stated)
Cash flows provided by operating activities
Cash flows used by investing activities
Cash flows used by financing activities
Effects of foreign currency exchange rate changes on cash
Net increase (decrease) in cash
Cash at beginning of the period
Cash at end of the period

Net cash flows provided by operating activities

2023
153,978
(124,316)
(70,599)
(10)
(40,947)
78,318
37,371

$

$

Annual
2022
163,060
(18,224)
(103,044)
(20)
41,772
36,546
78,318

$

$

Net cash flows provided by operating activities in 2023 were $154.0 million and consisted of the positive 
impact of cash generated from operating activities of $166.5 million offset by $12.6 million of cash used as 
a result of an increase in working capital. The increase in working capital in 2023 was primarily driven by 
higher trade and other receivables and prepaid expenses and deposits, and lower trade and other payables, 
which were partially offset by lower inventories and higher deferred revenues.

Net cash flows provided by operating activities in 2022 were $163.1 million and consisted of the positive 
impact of cash generated from operating activities of $181.2 million offset by $18.2 million of cash used as 
a result of an increase in working capital. The increase in working capital in 2022 was primarily driven by 

23

34

Sleep Country Canada Holdings Inc. Annual Report 2023higher inventories and prepaid expenses and deposits, and lower deferred revenues and trade and other 
payables which were partially offset by lower trade and other receivables. 

Net cash flows used by investing activities

Net cash flows used by investing activities in 2023 were $124.3 million and consisted primarily of $59.4 
million used in the acquisitions of Silk & Snow and Casper Canada, $20.1 million invested in the convertible 
note  receivable  and  warrant  of  Casper  U.S.,  $1.3  million  used  to  purchase  an  additional  16%  share 
ownership from non-controlling shareholders of Hush Blankets Inc., with the remaining cash flows of $43.4 
million used mainly on capital expenditure related to enhancements on the Company’s ERP system and 
eCommerce platforms, leasehold improvements, computer hardware and furniture and equipment.

Net cash flows used by investing activities in 2022 were $18.2 million and consisted primarily of investments 
in capital expenditure related to enhancements on the Company’s ERP system and eCommerce platforms, 
leasehold improvements, computer hardware and furniture and equipment.

Net cash flows used by financing activities

Net cash flows used by financing activities in 2023 were $70.6 million and consisted of the repayment of 
the  principal  on  lease  obligations  of  $38.8  million,  the  repurchase  for  cancellation  of  the  Company’s 
common shares under the NCIB of $37.3 million, dividends paid on the common shares of $32.0 million, 
the repayment on the senior secured credit facility of $31.0 million and interest payments of $24.2 million 
on lease liabilities and the senior secured credit facility. These cash outflows were partially offset by an 
additional draw on the senior secured credit facility of $92.3 million and proceeds received from common 
shares issued due to exercised stock options of $0.4 million.

Net  cash  flows  used  by  financing  activities  in  2022  were  $103.0  million  and  consisted  primarily  of  the 
repurchase  for  cancellation  of  the  Company’s  common  shares  under  the  NCIB  of  $57.7  million,  the 
repayment of the principal on lease obligations of $38.7 million, dividends paid on the common shares of 
$30.4 million, the repayment to the senior secured credit facility of $21.0 million and interest payments of 
$15.9 million on lease liabilities and the senior secured credit facility. These cash outflows were partially 
offset by an additional draw on the senior secured credit facility of $58.0 million and proceeds received from 
common shares issued due to exercised stock options of $2.8 million.

Contractual obligations

The following table summarizes the Company’s significant contractual obligations as at December 31, 2023 
based on undiscounted cash flow (including interest where applicable) which may differ from the carrying 
values of the liabilities at the reporting date:

(C$ thousands unless otherwise stated)
Trade and other payables
Lease liabilities
Long-term debt(1)
Other liabilities(2)

Within
1 year
110,966 $
56,281
12,506
23,136
202,889 $

Between 1
and 5 years

- $

    198,692
    183,913
5,492
388,097 $

$

$

2023
Over
5 years
-
    233,834
-
-
233,834

Notes:

(1)

Long-term  debt  represents  the  interest  and  principal  amounts  on  the  senior  secured  credit 
facility,  which  is  scheduled  to  mature  on  October  22,  2026,  with  a  balance  outstanding  at 
December 31, 2023 of $161.3 million.

(2) Other liabilities includes $20.0 million representing the estimated maximum obligation for shares 
to  be  repurchased  under  the  ASPP,  $2.1  million  representing  the  contingent  consideration 
liability related to the acquisition of Silk & Snow, and $6.6 million representing the redemption 

24

35

Sleep Country Canada Holdings Inc. Annual Report 2023   
   
   
liabilities to acquire the shares of non-controlling interests in Hush over the remaining two-year 
period. 

Capital Resources

Senior secured credit facility

The Company has a senior secured credit facility of $260.0 million with an additional $100.0 million available 
on its accordion, which is scheduled to mature on October 22, 2026. Under the terms of the senior secured 
credit  facility,  certain  financial  and  non-financial  covenants  must  be  complied  with.  The  Company  is  in 
compliance with all covenants as at December 31, 2023.

The  senior  secured  credit  facility  is  secured  by  the  present  and  after  acquired  personal  property  of  the 
Company.  As  at  December 31,  2023,  the  balance  outstanding  on  the  senior  secured  credit  facility  was 
$161.3  million  (December 31,  2022  –  $100.0  million).  The  long-term  debt  liability  balance  in  the 
consolidated statements of financial position is net of transaction costs of $0.7 million (December 31, 2022 
– $0.9 million).

The  senior  secured  credit  facility  allows  for  the  debt  to  be  held  in  Canadian  or  US  dollars.  As  at 
December 31, 2023, the Company held the debt in Canadian dollars. 

Interest  on  the  senior  secured  credit  facility  is  based  on  the  prime  or  bankers’  acceptance  rates  plus 
applicable margins based on the achievement of certain targets, as defined by the amended and restated 
senior secured credit agreement.  The Company entered into a fixed interest rate swap, effective April 1, 
2021 ending on April 1, 2024, for the notional amount of $60.0 million whereby the Company pays a fixed 
rate of 1.072% and receives interest at a variable rate equal to the Canadian Dollar Offered Rate for 3-
month  bankers'  acceptances  (“3-month  CDOR”)  on  the  notional  amount.  The  swap  is  being  used  to 
manage the volatility of interest rates on the outstanding balance on its senior secured credit facility. 

Off-balance sheet arrangements

The Company did not have any material off-balance sheet arrangements as at December 31, 2023 and 
December 31, 2022, nor did it have any subsequent to December 31, 2023.

11. Transactions with Key Management Personnel

Key management personnel are those individuals having authority and responsibility for planning, directing 
and controlling the activities of the Company, including members of the Company’s Board of Directors. The 
Company incurred the following expenses in relation to key management personnel:

(C$ thousands unless otherwise stated)
Salaries and short-term benefits
Share-based compensation
Directors’ fees

12. Risk Factors 

2023
2,368
3,129
532
6,029

$

$

Annual
2022
4,219
2,746
549
7,514

$

$

The Company’s activities expose it to a variety of financial risks: market risk, credit risk, liquidity risk, capital 
risk and technology risk. The Company’s overall risk management program and business practices seek to 
minimize any potential adverse effects on its financial performance.

Risk management is carried out by the senior management team and is reviewed by the Board.

For an understanding of other potential risks, including, non-financial risks, see the section entitled “Risk 
Factors” in the AIF.

25

36

Sleep Country Canada Holdings Inc. Annual Report 2023Market Risk

Market risk is the loss that may arise from changes in factors such as interest rates, foreign exchange rates 
and the impact these factors may have on other counter-parties.

Foreign Exchange Risk

The Company’s operating results are reported in Canadian dollars. A portion of the Company’s sales and 
purchases are denominated in U.S. dollars which results in foreign currency exposure related to fluctuations 
between the Canadian and U.S. dollars. The Company does not currently use foreign exchange options or 
forward contracts to hedge its foreign currency risk relating to sales and purchases. A sudden increase in 
the U.S. dollar relative to the Canadian dollar could result in higher costs to the Company, which could in 
turn result in increased prices and reduced sales, decreased profit margins and could negatively impact the 
Company’s business and financial results. 

Cash Flow and Fair Value Interest Risk

The  Company's  income  and  operating  cash  flows  are  substantially  independent  of  changes  in  market 
interest rates. 

The Company’s primary interest rate risk arises from long-term debt. It manages its exposure to changes 
in  interest  rates  by  using  a  combination  of  fixed  and  variable  rate  debt  and  varying  lengths  of  terms  to 
achieve the desired proportion of variable and fixed rate debt. Additionally, the Company holds a fixed rate 
swap for the notional amount of $60.0 million to manage its interest rate risk. An increase (or decrease) in 
interest rates by 1% would result in a $1.0 million increase (or decrease) of the annual interest expense of 
the credit facility. The Company has leases that carry interest at variable rates.

Credit Risk

Credit risk refers to the risk of losses due to the failure of the Company’s customers or other counter-parties 
to meet their payment obligations. Credit risk arises from deposits with banks, receivables with counter-
parties as well as credit exposures from vendors for the payment of volume and co-operative advertising 
rebate amounts and balances owed from third-party financing companies under the various financing plans 
the  Company  offers  its  customers.  In  order  to  manage  the  Company's  credit  risk  the  Company  closely 
monitors  its  financial  assets  and  holds  its  deposits  at  highly  rated  financial  institutions.  Sales  to  retail 
customers are settled in cash, financed by third-party financing companies or by using major credit cards. 
The Company transfers the credit risk for financing plans to third-party financing companies. The third-party 
financing company that the Company deals with carries a minimum rating of BBB or better.

There are no significant impaired receivables that have not been provided for in the allowance. There are 
no significant amounts considered past due or impaired.

Liquidity Risk

Liquidity risk is the risk the Company will not be able to meet a demand for cash or fund its obligations as 
they  come  due.  It  also  includes  the  risk  of  not  being  able  to  liquidate  assets  in  a  timely  manner  at  a 
reasonable price. Prudent liquidity management implies maintaining sufficient cash and the availability of 
funding through an adequate number of committed credit facilities.

Capital Risk

The Company’s objectives when managing capital are to safeguard its ability to continue as a going concern 
in  order  to  provide  returns  for  its  common  shareholders  in  the  form  of  cash  dividends,  benefits  to  other 
stakeholders and to maintain an optimal capital structure to minimize the cost of capital.

In order to maintain or adjust the capital structure, the Company may issue new shares, purchase its own 
shares or sell assets to reduce long-term debt.

26

37

Sleep Country Canada Holdings Inc. Annual Report 2023Technology and Cyber Security Risk

The Company continues to undertake investments in new IT systems to improve the operating effectiveness 
of  the  organization.  This  includes  the  ongoing  enhancements  on  the  Company’s  ERP  system  and 
eCommerce  platforms.  Failure  to  successfully  migrate  from  legacy  systems  to  the  new  systems  or  a 
significant disruption in the Company’s current IT systems during the implementation of the new systems 
could result in a lack of accurate data to enable management to effectively manage day-to-day operations 
of  the  business  or  achieve  its  operational  objectives  causing  significant  disruptions  to  the  business  and 
potential financial losses.

In addition, in the normal course of its business, the Company collects, uses, discloses and retains sensitive 
and  confidential  customer  and  employee  information.  Although  the  Company  has  security  measures  in 
place, the Company's facilities and systems and those of its third-party service providers may be vulnerable 
to security breaches, hacking, computer viruses, misplaced or lost data, programming and/or human errors 
and other similar events. Any security or data privacy incident, including one involving the misappropriation, 
loss  or  other  unauthorized  use  or  disclosure  of  confidential  or  personal  information,  whether  by  the 
Company or its vendors, could damage the Company's reputation and its relationships with its customers, 
expose  the  Company  to  risks  of  litigation  and  liability  and  may  have  a  material  adverse  effect  on  the 
Company's business.

13. Critical Accounting Estimates and Judgments

The Company’s critical accounting estimates are included in Note 4 of the Company’s 2023 audited annual 
consolidated financial statements and are described below. 

Critical accounting estimates require management to make certain judgments and estimates, which may 
differ from actual results. Accounting estimates are based on historical experience and other factors that 
management  believes  to  be  reasonable  under  the  time  frame  and  circumstances.  Changes  in 
management’s accounting estimates may have a material impact on the financial results of the Company.

Impairment of goodwill and brands 

The Company is required to use judgment in determining the appropriate groupings of CGUs, in order to 
determine the level at which goodwill and intangible assets are tested for impairment. In addition, judgment 
is used to determine whether a triggering event has occurred requiring an impairment test to be completed. 
The determination of recoverable amount employs various estimates and requires judgment. The Company 
uses assumptions including revenue growth rates, terminal growth rates beyond the forecast period and 
discount  rates  when  determining  the  recoverable  amounts  of  CGUs.  Discount  rates  are  based  on  an 
estimate  of  the  Company’s  weighted  average  cost  of  capital  taking  into  account  external  industry 
information  reflecting  the  risk  associated  with  the  specific  cash  flows.  As  at  reporting  dates  for  the 
consolidated  financial  statements,  impairment  reviews  were  performed  by  comparing  the  carrying  value 
with the recoverable amount of the CGU to which goodwill and brands have been allocated. The Company 
has  determined  there  had  been  no  impairment  as  at  the  reporting  dates  of  the  consolidated  financial 
statements.

Business combinations 

For each business combination, the Company measures the identifiable assets acquired and the liabilities 
assumed at fair value at their acquisition date. The determination of fair value requires the Company to 
make assumptions, estimates and judgments regarding future events. The allocation process is inherently 
subjective and impacts the amounts assigned to individual identifiable assets and liabilities, including the 
recognition and measurement of any identified intangible assets and the final determination of the amount 
of  goodwill  or  gain  on  acquisition.  The  inputs  to  the  exercise  of  judgments  include  legal,  contractual, 
business and economic factors. As a result, the purchase price allocation impacts the Company’s reported 
assets and liabilities and future net earnings and impairment tests.

27

38

Sleep Country Canada Holdings Inc. Annual Report 202314. Financial Instruments

As  at  December 31,  2023,  the  financial  instruments  consisted  of  cash,  trade  and  other  receivables, 
convertible note receivable, warrant, trade and other payables, deferred revenues, long-term debt under 
the  Company's  senior  secured  credit  facility,  interest  rate  swap,  redemption  liabilities,  contingent 
consideration liability and the share repurchase commitment under ASPP.

•

•

•

•

•

•

•

The carrying values of cash, trade and other receivables, trade and other payables, deferred 
revenues and the share repurchase commitment under ASPP approximate their fair values due 
to the relatively short periods to maturity of these financial instruments. 

The  carrying  value  of  the  long-term  debt  under  the  Company's  senior  secured  credit  facility 
approximates  its  fair  value  as  the  terms  and  conditions  of  the  borrowing  arrangements  are 
comparable to market terms and conditions as at December 31, 2023 and December 31, 2022. 

The  interest  rate  swap  obtained  effective  April  1,  2021  is  recognized  at  fair  value  based  on 
observable  quoted  market  prices  for  identical  financial  instruments  in  active  markets  as  at 
December 31, 2023 and December 31, 2022. 

The convertible note receivable is recognized at fair value measured using the Black-Scholes 
pricing model and the Crank-Nicolson finite difference method. 

The warrant is recognized at fair value measured using the Binomial option pricing model. 

The redemption liabilities related to the acquisition of Hush were initially recognized at fair value 
measured at the expected outcome (discounted) determined based on an earnings formula and 
the  expected  earnings  levels  over  the  measurement  period  and  subsequently  measured  at 
amortized cost. 

The  contingent  consideration  liability  related  to  the  acquisition  of  Silk  &  Snow  was  initially 
recognized at fair value measured at the expected outcome (discounted) determined based on 
an upon an earnings formula and the expected achievement levels against certain growth and 
profitability  targets  in  aggregate  over  the  contingency  period  and  subsequently  measured  at 
amortized cost. 

The Company’s financial instruments are exposed to certain financial risks, including currency risk, interest 
rate risk, credit risk and liquidity risk, which are discussed above under the section “Risk Factors”.

15. Internal Controls Over Financial Reporting

Management  is  responsible  for  establishing  and  maintaining  appropriate  internal  controls  over  financial 
reporting  (“ICFR”).  ICFR  is  designed  to  provide  reasonable  assurance  regarding  the  reliability  of  the 
Company’s  financial  reporting  and  the  preparation  of  financial  statements  in  accordance  with  IFRS.  In 
designing ICFR, it should be recognized that due to inherent limitations, any controls, no matter how well 
designed and operated, can provide only reasonable assurance of achieving the desired control objectives 
and  cannot  provide  absolute  assurance  with  respect  to  the  prevention  or  detection  of  misstatements. 
Additionally, management is required to use judgment in evaluating ICFR. 

Management  is  also  responsible  for  establishing  and  maintaining  a  system  of  disclosure  controls  and 
procedures to provide reasonable assurance that all material information relating to the Company and its 
subsidiary is gathered and reported to senior management on a timely basis so that appropriate decisions 
can be made regarding public disclosure.

28

39

Sleep Country Canada Holdings Inc. Annual Report 2023 
The Company’s ICFR includes policies and procedures that (i) pertain to the maintenance of records that, 
in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the 
Company,  (ii)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit 
preparation of financial statements in accordance with IFRS Accounting Standards, and that receipts and 
expenditures of the Company are being made only in accordance with authorizations of management and 
directors of the Company, and (iii) provide reasonable assurance regarding prevention or timely detection 
of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect 
on the financial statements. 

A “material weakness” in ICFR is a deficiency, or a combination of deficiencies, in ICFR, such that there is 
a reasonable possibility that a material misstatement of a company’s annual or interim financial statements 
will not be prevented or detected in a timely basis by the organization’s internal controls. 

The Certifying Officers have evaluated the effectiveness of the Company’s ICFR as at December 31, 2023 
using the framework established in ‘Internal Control - Integrated Framework (COSO Framework)’ published 
by The Committee of Sponsoring Organizations of the Treadway Commission (COSO), 2013. Based on 
that evaluation, the Certifying Officers concluded that the ICFR, as defined by National Instrument 52-109 
– Certification of Disclosure on Issuers’ Annual and Interim Filings, are appropriately designed and were 
operating effectively as at December 31, 2023 and that no material weaknesses were identified through 
their evaluation.

In  accordance  with  the  provisions  of  National  Instrument  52-109  -  Certification  of  Disclosure  in  Issuers’ 
Annual  and  Interim  Filings,  Management,  including  the  CEO  and  Chief  Financial  Officer  ("CFO"),  have 
limited the scope of their design of the Company’s disclosure controls and procedures and internal control 
over financial reporting to exclude such controls, policies and procedures of Casper Canada. 

The  Company  acquired  the  business  of  Casper  Canada  on  April  14,  2023.  Casper  Canada’s  financial 
results  are  included  in  the  Company’s  condensed  interim  consolidated  financial  statements  for  or  the 
quarter ended December 31, 2023. For the Consolidated Statement of Financial Position, Casper Canada 
constitutes 4.6% of total current assets, 4.2% of total assets, 2.0% of total current liabilities and 1.2% of 
total liabilities as at December 31, 2023. 

The scope limitation is primarily based on the time required to assess Casper Canada's disclosure controls 
and procedures and internal control over financial reporting in a manner consistent with the Company’s 
other operations.

16. Disclosure Controls and Procedures

Disclosure controls and procedures are designed to provide reasonable assurance that material information 
relating to the Company is made known to the CEO and the CFO (the “Certifying Officers”) by others on 
a timely basis so that appropriate decisions can be made regarding public disclosure within the time periods 
required  by  applicable  securities  laws.  The  Certifying  Officers  are  responsible  for  establishing  and 
maintaining the Company’s disclosure controls and procedures. 

The Company’s system of disclosure controls and procedures includes, but is not limited to, the Company’s 
Disclosure Policy, the Company’s Codes of Business Conduct, the effective functioning of the Company’s 
Disclosure Committee, procedures in place to systematically identify matters warranting consideration of 
disclosure  by  the  Disclosure  Committee,  verification  processes  for  individual  financial  and  non-financial 
metrics  and  information  contained  in  annual  and  interim  filings,  including  the  consolidated  financial 
statements,  MD&As,  AIF,  Management  Information  Circular  and  other  documents  and  external 
communications. 

29

40

Sleep Country Canada Holdings Inc. Annual Report 2023 
Based on an evaluation of the Company’s disclosure control and procedures, the Certifying Officers have 
concluded that these controls are appropriately designed and were operating effectively as of December 
31,  2023.  Although  the  Company’s  disclosure  controls  and  procedures  were  operating  effectively  as  of 
December 31, 2023, there can be no assurance that the Company’s disclosure controls and procedures 
will detect or uncover all failures of persons within the Company to disclose material information otherwise 
required to be set forth in the Company’s regulatory filings.

17. Current and Future Accounting Standards

A summary of the Company’s material accounting policies is included in Note 3 of the Company’s 2023 
audited annual consolidated financial statements.

Accounting standards, interpretations and amendments not yet adopted

There are a number of interpretations and amendments to existing standards have been published by the 
International Accounting Standards Board ("IASB®") that are not yet in effect. The Company has not early 
adopted these interpretations or amendments. The interpretations and amendments not expected to have 
an impact on the Company's consolidated financial statements have not been disclosed.

The  following  amendments  may  have  an  impact  of  the  Company's  consolidated  financial  statements  in 
future reporting periods:

Non-current Liabilities with Covenants (Amendments to IAS 1)

In October 2022, the IASB issued amendments to IAS 1 – Presentation of Financial Statements, seeking 
to improve the information that an entity provides when its right to defer settlement of a liability is subject to 
compliance with covenants within 12 months after the reporting period. The amendments are effective for 
annual reporting periods beginning on or after January 1, 2024 and are to be applied retrospectively.The 
Company  is  in  the  process  of  assessing  the  impact  of  this  amendment  on  its  consolidated  financial 
statements.

International Tax Reform - Pillar Two Model Rules (Amendments to IAS 12)

In December 2021, the Organization for Economic Co-operation and Development ("OECD") issued model 
rules for a new global minimum tax framework ("Pillar Two"), and various governments around the world 
have issued, or are in the process of issuing, legislation on this. In Canada, the government released draft 
legislation on Pillar Two in August 2023. In May and June 2023 respectively, the IASB issued amendments 
to  IAS  12  -  Income  Taxes,  introducing  a  mandatory  temporary  exception  to  recognising  and  disclosing 
information about deferred tax assets and liabilities that relate to tax law enacted or substantively enacted 
to implement the Pillar Two model rules. The Company is yet to apply the mandatory temporary exception 
as the Pillar Two legislation has not yet been enacted in the jurisdiction in which it operates. The Company 
is  in  the  process  of  assessing  the  impact  of  this  international  tax  reform  on  its  consolidated  financial 
statements.

18. Outstanding Share Data 

As of the date hereof, 33,529,713 common shares and no Class A common shares of the Company are 
issued and outstanding. As of the date hereof, 1,110,633 stock options to purchase an equivalent number 
of common shares, 213,700 performance share units, 235,902 restricted share units and 94,598 deferred 
share units are issued and outstanding. For further details concerning the rights, privileges and restrictions 
attached  to  the  common  shares  and  the  Class  A  common  shares,  please  refer  to  the  section  entitled 
“Capital Structure” in the AIF.

30

41

Sleep Country Canada Holdings Inc. Annual Report 2023 
19. Non-IFRS and Other Measures 

The  Company  prepares  its  consolidated  financial  statements  in  accordance  with  IFRS  Accounting 
Standards. In order to provide additional insight into the business, to provide investors with supplemental 
measures of its operating performance and to highlight trends in its business that may not otherwise be 
apparent when relying solely on IFRS financial measures, the Company has also provided in this MD&A 
certain supplementary financial measures, such as SSS, non-IFRS measures such as EBITDA, Operating 
EBITDA, Adjusted net income, Basic adjusted EPS, Diluted adjusted EPS, and non-IFRS ratios including 
Operating EBITDA margin each as defined below. These measures are provided as additional information 
to complement IFRS measures by providing further understanding of the Company’s results of operations 
from management’s perspective. Management also uses these measures in order to facilitate operating 
performance comparisons from period to period, to prepare annual operating budgets and forecasts and to 
determine components of management compensation. The Company also believes that securities analysts, 
investors and other interested parties frequently use these measures in the evaluation of issuers.

Readers are cautioned that these measures are not recognized under IFRS Accounting Standards and do 
not have a standardized meaning prescribed by IFRS Accounting Standards. They are therefore unlikely 
to be comparable to similarly titled measures presented by other publicly traded companies. Accordingly, 
they  should  not  be  considered  in  isolation  nor  as  a  substitute  for  analysis  of  the  Company’s  financial 
information reported under IFRS Accounting Standards. See below for further details concerning how the 
Company calculates these measures and for reconciliations to the most comparable IFRS measures.

Same Store Sales (SSS)

SSS  is  a  supplementary  financial  measure  used  in  the  retail  industry  to  compare  sales  derived  from 
established stores over a certain period compared to the same period in the prior year. The Company has 
embarked on an omnichannel approach to engaging with customers. This approach allows customers to 
shop  online  for  home  delivery  or  purchase  in  any  store  locations.  Due  to  the  customer  cross-channel 
behavior,  the  Company  reports  a  single  comparable  sales  metric,  inclusive  of  store  and  eCommerce 
channels. This measure does not include sales from the Company’s Express Stores. SSS helps to explain 
what portion of revenue growth can be attributed to growth in established stores and eCommerce sales.

The Company calculates SSS as the percentage increase or decrease in sales from stores and eCommerce 
platforms opened and operated for at least 12 complete months relative to the same period in the prior 
year.   

31

42

Sleep Country Canada Holdings Inc. Annual Report 2023EBITDA, Operating EBITDA, and Operating EBITDA margin

EBITDA and Operating EBITDA are used by the Company to assess its operating performance. 

EBITDA is defined as net income attributable to the Company adjusted for:

•

•

•

•

•

non-controlling interests

other expenses (income);

finance related expenses (income);

income taxes; and

depreciation and amortization.

Operating EBITDA is defined as EBITDA adjusted for:

•

•

•

acquisition costs;

ERP implementation costs; and

share-based compensation.

Operating EBITDA margin is defined as Operating EBITDA divided by Revenues.

Adjusted net income attributable to the Company

Adjusted  net  income  attributable  to  the  Company  is  used  by  the  Company  to  assess  its  operating 
performance. Adjusted net income attributable to the Company is defined as net income attributable to the 
Company adjusted for:

•

•

•

•

acquisition costs;

ERP implementation costs; 

share-based compensation; and

accretion  on  the  redemption  liabilities  related  to  the  Hush  acquisition  and  accretion  on  the 
contingent consideration liability related to the Silk & Snow acquisition.

Basic adjusted earnings per share (Basic adjusted EPS)

Basic adjusted EPS is defined as adjusted net income attributable to the Company divided by weighted 
average number of shares issued and outstanding during the period.

Diluted adjusted earnings per share (Diluted adjusted EPS) 

Diluted adjusted EPS is defined as adjusted net income attributable to the Company divided by weighted 
average number of shares issued and outstanding during the period adjusted for the effects of dilutive stock 
options, performance share units, restricted share units and deferred share units.

32

43

Sleep Country Canada Holdings Inc. Annual Report 2023 
Calculation of Non-IFRS and Other Measures 

(C$ thousands unless otherwise stated, except EPS)
Reconciliation of net income attributable to the Company
    to EBITDA and Operating EBITDA:
Net income attributable to the Company
Add impact of the following:
            Non-controlling interests
            Other expenses (income)
            Finance related expenses (income)
            Income taxes
            Depreciation and amortization
EBITDA
Adjustments:
            Acquisition costs(1)
            ERP implementation costs(2)
            Share-based compensation(3)
Total adjustments

Operating EBITDA
Operating EBITDA margin (%)

Reconciliation of net income attributable to the Company
    to adjusted net income attributable to the Company:
Net income attributable to the Company
Adjustments:
            Acquisition costs(1)
            ERP implementation costs(2)
            Share-based compensation(3)
            Accretion expense(4)
            Tax impact of all adjustments(5)
Total adjustments

Adjusted net income attributable to the Company

Weighted average number of shares – Basic
Weighted average number of shares – Diluted
Basic EPS
Diluted EPS
Basic adjusted EPS
Diluted adjusted EPS

Notes:

2023

Q4
2022

2023

Annual
2022

$

22,471 $

40,469 $

71,192 $ 110,471

354
(127)
2,416
6,860
18,244
50,218

314
65
(15,533)
8,220
17,176
50,711

343
(550)
23,471
25,135
69,615
189,206

-
-
1,138
1,138 $

449
603
1,242
2,294 $

1,255
-
6,297
7,552 $

225
(292)
(889)
35,346
65,633
210,494

449
2,637
4,979
8,065

51,356 $
20.1%

53,005 $ 196,758 $ 218,559
23.5%
21.8%
21.0%

$

$

$

22,471 $

40,469 $

71,192 $ 110,471

-
-
1,138
(4,070)
(231)

449
603
1,242
(18,370)

(519) $
(3,163) $ (16,595) $

1,255
-
6,297
(2,880)
(1,721) $
2,951 $

449
2,637
4,979
(13,850)
(1,818)
(7,603)

19,308 $

23,874 $

74,143 $ 102,868

34,154
34,466

35,456
35,747

34,622
34,922

0.66 $
0.65 $
0.57 $
0.56 $

1.14 $
1.13 $
0.67 $
0.67 $

2.06 $
2.04 $
2.14 $
2.12 $

36,316
36,648
3.04
3.01
2.83
2.81

$

$

$
$
$
$

(1) Adjustment for professional fees incurred in relation to acquisition activities.

(2) Adjustment  for  charges  related  to  the  Company's  ERP  implementation  project  resulting  in 
significantly  increased  costs  during  the  implementation  phase  relative  to  the  ongoing  operating 
costs.

(3) Adjustment for share-based compensation.

(4) Adjustment  for  accretion  of  the  redemption  liabilities  related  to  the  Hush  acquisition  and  the 

contingent consideration liability related to the Silk & Snow acquisition.

(5) The related tax effects are calculated at the Company’s average statutory tax rate.

33

44

Sleep Country Canada Holdings Inc. Annual Report 2023 
20. Additional Information

Additional information relating to the Company, including the Company’s AIF, quarterly and annual reports 
and supplementary information is available on SEDAR+ at www.sedarplus.ca. Press releases and other 
information are also available at the Company’s investor relations website at www.ir.sleepcountry.ca.

34

45

Sleep Country Canada Holdings Inc. Annual Report 2023Consolidated  
Financial Statements

December 31, 2023 and December 31, 2022

46

Sleep Country Canada Holdings Inc. Annual Report 2023Independent auditor’s report 

To the Shareholders of Sleep Country Canada Holdings Inc. 

Our opinion

In our opinion, the accompanying consolidated financial statements present fairly, in all material respects, 
the financial position of Sleep Country Canada Holdings Inc. and its subsidiaries (together, the Company) 
as at December 31, 2023 and 2022, and its financial performance and its cash flows for the years then 
ended in accordance with International Financial Reporting Standards as issued by the International 
Accounting Standards Board (IFRS Accounting Standards). 

What we have audited 
The Company’s consolidated financial statements comprise: 











the consolidated statements of financial position as at December 31, 2023 and 2022;

the consolidated statements of income and comprehensive income for the years then ended;

the consolidated statements of changes in shareholders’ equity for the years then ended;

the consolidated statements of cash flows for the years then ended; and

the notes to the consolidated financial statements, which include material accounting policies and 
other explanatory information.

Basis for opinion

We conducted our audit in accordance with Canadian generally accepted auditing standards. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of 
the consolidated financial statements section of our report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion. 

Independence 
We are independent of the Company in accordance with the ethical requirements that are relevant to our 
audit of the consolidated financial statements in Canada. We have fulfilled our other ethical responsibilities 
in accordance with these requirements. 

Key audit matters 

Key audit matters are those matters that, in our professional judgment, were of most significance in our 
audit of the consolidated financial statements for the year ended December 31, 2023. These matters were 
addressed in the context of our audit of the consolidated financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on these matters. 

PricewaterhouseCoopers LLP 
PwC Tower, 18 York Street, Suite 2500, Toronto, Ontario, Canada  M5J 0B2 
T.: +1 416 863 1133, F.: +1 416 365 8215, Fax to mail: ca_toronto_18_york_fax@pwc.com 

“PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership. 

47

Sleep Country Canada Holdings Inc. Annual Report 2023Key audit matter 

How our audit addressed the key audit matter 

Impairment assessment of goodwill for the 
Hush Cash Generating Unit 

Our approach to addressing the matter included the 
following procedures, among others: 



Evaluated how management determined the 
recoverable amount of the Hush CGU, which 
included the following: 

–  Tested the appropriateness of the value in 

use approach used by management and 
the mathematical accuracy of the 
discounted cash flow model. 

–  Evaluated the reasonableness of the 
revenue growth rates applied by 
management, which included comparing 
the growth rates to the budget approved by 
the Board of Directors, and current and 
past performance of the Hush CGU and 
other CGUs of the Company and by 
considering the consistency with available 
third party published industry data and 
other comparable companies. 

–  Tested the underlying data used in the 

discounted cash flow model. 

Refer to note 3 – Material accounting policies, 
note 4 – Critical accounting estimates and 
judgments and note 11 – Goodwill and intangible 
assets to the consolidated financial statements. 

The Hush cash generating unit (CGU) had goodwill 
of $15.9 million as at December 31, 2023. Goodwill 
is allocated to CGUs or groups of CGUs for the 
purpose of impairment testing. Management tests 
goodwill for impairment annually on December 31 
or more frequently if events or changes in 
circumstances indicate the asset might be 
impaired. The impairment tests are performed by 
comparing the carrying values of the CGUs with 
their recoverable amounts, which is the higher of 
their fair value less costs of disposal and their value 
in use. The determination of the recoverable 
amount of a CGU employs various estimates and 
requires judgment. 

Management used the value in use approach to 
determine the fair value of the Hush CGU based on 
a discounted cash flow model. The assumptions 
used in the discounted cash flow model include the 
revenue growth rates. No impairment was 
recognized as a result of the 2023 impairment test. 

We considered this a key audit matter due to (i) the 
significant judgments made by management in 
determining the recoverable amount of the CGU; 
and (ii) the audit effort and auditor’s judgment 
involved in performing procedures to test revenue 
growth rates applied by management in 
determining the recoverable amount. 

48

Sleep Country Canada Holdings Inc. Annual Report 2023Other information 

Management is responsible for the other information. The other information comprises the Management’s 
Discussion and Analysis, which we obtained prior to the date of this auditor’s report and the information, 
other than the consolidated financial statements and our auditor’s report thereon, included in the annual 
report, which is expected to be made available to us after that date. 

Our opinion on the consolidated financial statements does not cover the other information and we do not 
and will not express any form of assurance conclusion thereon. 

In connection with our audit of the consolidated financial statements, our responsibility is to read the other 
information identified above and, in doing so, consider whether the other information is materially 
inconsistent with the consolidated financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. 

If, based on the work we have performed on the other information that we obtained prior to the date of this 
auditor’s report, we conclude that there is a material misstatement of this other information, we are 
required to report that fact. We have nothing to report in this regard. When we read the information, other 
than the consolidated financial statements and our auditor’s report thereon, included in the annual report, 
if we conclude that there is a material misstatement therein, we are required to communicate the matter to 
those charged with governance. 

Responsibilities of management and those charged with governance for the
consolidated financial statements

Management is responsible for the preparation and fair presentation of the consolidated financial 
statements in accordance with IFRS Accounting Standards, and for such internal control as management 
determines is necessary to enable the preparation of consolidated financial statements that are free from 
material misstatement, whether due to fraud or error. 

In preparing the consolidated financial statements, management is responsible for assessing the 
Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless management either intends to liquidate 
the Company or to cease operations, or has no realistic alternative but to do so. 

Those charged with governance are responsible for overseeing the Company’s financial reporting 
process. 

Auditor’s responsibilities for the audit of the consolidated financial statements

Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as 
a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s 
report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with Canadian generally accepted auditing standards 

49

Sleep Country Canada Holdings Inc. Annual Report 2023will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these consolidated financial statements. 

As part of an audit in accordance with Canadian generally accepted auditing standards, we exercise 
professional judgment and maintain professional skepticism throughout the audit. We also: 



Identify and assess the risks of material misstatement of the consolidated financial statements, 
whether due to fraud or error, design and perform audit procedures responsive to those risks, and 
obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of 
not detecting a material misstatement resulting from fraud is higher than for one resulting from error, 
as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of 
internal control.

 Obtain an understanding of internal control relevant to the audit in order to design audit procedures 

that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Company’s internal control.



Evaluate the appropriateness of accounting policies used and the reasonableness of accounting 
estimates and related disclosures made by management.

 Conclude on the appropriateness of management’s use of the going concern basis of accounting and, 
based on the audit evidence obtained, whether a material uncertainty exists related to events or 
conditions that may cast significant doubt on the Company’s ability to continue as a going concern. If 
we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report 
to the related disclosures in the consolidated financial statements or, if such disclosures are 
inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to 
the date of our auditor’s report. However, future events or conditions may cause the Company to 
cease to continue as a going concern.



Evaluate the overall presentation, structure and content of the consolidated financial statements, 
including the disclosures, and whether the consolidated financial statements represent the underlying 
transactions and events in a manner that achieves fair presentation.

 Obtain sufficient appropriate audit evidence regarding the financial information of the entities or 
business activities within the Company to express an opinion on the consolidated financial 
statements. We are responsible for the direction, supervision and performance of the group audit. We 
remain solely responsible for our audit opinion.

We communicate with those charged with governance regarding, among other matters, the planned scope 
and timing of the audit and significant audit findings, including any significant deficiencies in internal 
control that we identify during our audit. 

We also provide those charged with governance with a statement that we have complied with relevant 
ethical requirements regarding independence, and to communicate with them all relationships and other 
matters that may reasonably be thought to bear on our independence, and where applicable, related 
safeguards. 

50

Sleep Country Canada Holdings Inc. Annual Report 2023From the matters communicated with those charged with governance, we determine those matters that 
were of most significance in the audit of the consolidated financial statements of the current period and 
are therefore the key audit matters. We describe these matters in our auditor’s report unless law or 
regulation precludes public disclosure about the matter or when, in extremely rare circumstances, we 
determine that a matter should not be communicated in our report because the adverse consequences of 
doing so would reasonably be expected to outweigh the public interest benefits of such communication. 

The engagement partner on the audit resulting in this independent auditor’s report is Anne Tauber. 

/s/PricewaterhouseCoopers LLP

Chartered Professional Accountants, Licensed Public Accountants 

Toronto, Ontario 
March 6, 2024 

51

Sleep Country Canada Holdings Inc. Annual Report 2023Sleep Country Canada Holdings Inc.
Sleep Country Canada Holdings Inc.
Consolidated Statements of Cash Flows
Consolidated Statements of Financial Position
For the years ended December 31, 2023 and December 31, 2022
As at December 31, 2023 and December 31, 2022
(in thousands of Canadian dollars) 
(in thousands of Canadian dollars)

Cash provided by (used in)

Operating activities
Assets
Net income for the year
Adjustments for:
Current assets
Cash (note 5)
Trade and other receivables (note 6)
Inventories (note 7)
Prepaid expenses and deposits
Other assets

Depreciation of property and equipment (note 9)
Depreciation of right-of-use assets (note 10)
Amortization of intangible assets (note 11)
Share-based compensation (note 20)
Finance related expenses (note 17)
Deferred income taxes (note 18)
Other non-cash (income) expenses

Changes in non-cash items relating to operating activities
Non-current assets
Changes in working capital
Other assets (note 8)
       Trade and other receivables
Property and equipment (note 9)
       Inventories
Right-of-use assets (note 10)
       Prepaid expenses and deposits
Intangible assets (note 11)
       Trade and other payables
Goodwill (note 11)
       Deferred revenues
Deferred tax assets (note 18)

Liabilities
Investing activities
Current liabilities
Purchase of property and equipment - net of disposals (note 9)
Trade and other payables (note 12)
Additions to right-of-use assets (note 10)
Deferred revenues
Purchase of intangible assets (note 11)
Acquisition of other assets (note 8)
Other liabilities (note 13)
Acquisition of business combinations (note 21)
Lease liabilities (note 10)
Purchase of non-controlling interests (note 13)

Financing activities
Non-current liabilities
Proceeds from options exercised (note 20)
Other liabilities (note 13)
Shares repurchased under normal course issuer bid (note 15)
Long-term debt (note 14)
Advances under long-term debt (note 14)
Lease liabilities (note 10)
Repayment of long-term debt (note 14)
Deferred tax liabilities (note 18)
Financing costs on long-term debt (note 14)
Dividends paid
Interest paid
Shareholders’ Equity
Repayment of principal portion of lease liabilities (note 10)

Share capital and other (note 15)
Retained earnings
Other reserves
Effects of foreign currency exchange rate changes on cash
Increase (decrease) in cash during the year
Cash – Beginning of the year
Equity attributable to Sleep Country Canada Holdings Inc.
Non-controlling interests
Cash – End of the year

Supplementary information
Purchase of property and equipment in trade and other payables
Purchase of intangible assets in trade and other payables
Approved by the Board of Directors

2023
December 31,
$
2023
$

71,535

17,744
37,371
41,941
24,940
9,930
6,242
94,885
23,471
15,365
(2,764)
638
(1,567)
173,199
166,532

22,894
(9,784)
74,390
12,312
272,805
(5,151)
226,599
(14,086)
336,197
4,155
6,390

(12,554)
1,112,474
153,978

(20,955)
110,966
(50)
29,995
(22,471)
(20,105)
22,971
(59,435)
38,499
(1,300)
202,431
(124,316)

433
6,533
(37,335)
160,627
92,300
288,665
(31,000)
25,264
—
(31,961)
683,520
(24,215)
(38,821)

321,118
(70,599)
102,664
(27)
(10)
(40,947)
78,318
423,755
5,199

37,371
1,112,474

5,253
8,519

2022
December 31,
$
2022
$
110,696

16,761
78,318
39,816
14,303
9,057
4,935
98,691
(889)
9,683
965
638
(128)
201,633
181,213

1,611
3,192
63,676
(7,152)
263,149
(355)
171,367
(5,164)
316,785
(8,674)
3,498

(18,153)
1,021,719
163,060

(7,499)
106,883
(58)
24,762
(9,667)
(1,000)
22,525
—
38,612
—
192,782
(18,224)

2,801
9,373
(57,717)
99,082
58,000
275,170
(21,000)
25,234
(60)
(30,409)
601,641
(15,942)
(38,717)

328,439
(103,044)
84,380
(25)
(20)
41,772
36,546
412,794
7,284
78,318
1,021,719

1,497
4,895

(Signed) Mandeep Chawla - Director                                                    (Signed) David Shaw - Director

The accompanying notes are an integral part of these consolidated financial statements.
The accompanying notes are an integral part of these consolidated financial statements.

52

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
 
 
 
 
 
Sleep Country Canada Holdings Inc.
Sleep Country Canada Holdings Inc.
Consolidated Statements of Cash Flows
Consolidated Statements of Income and Comprehensive Income
For the years ended December 31, 2023 and December 31, 2022
For the years ended December 31, 2023 and December 31, 2022
(in thousands of Canadian dollars) 
(in thousands of Canadian dollars, except per share amounts) 

Cash provided by (used in)

Operating activities
Net income for the year
Adjustments for:
Revenues

Cost of sales (note 16)

Depreciation of property and equipment (note 9)
Depreciation of right-of-use assets (note 10)
Amortization of intangible assets (note 11)
Share-based compensation (note 20)
Finance related expenses (note 17)
Deferred income taxes (note 18)
Other non-cash (income) expenses

General and administrative expenses (note 16)

Gross profit

Operating income
Changes in non-cash items relating to operating activities

Finance related expenses (income) (note 17)

Changes in working capital
       Trade and other receivables
       Inventories
       Prepaid expenses and deposits
       Trade and other payables
       Deferred revenues

Net income before income taxes

Other income

Income taxes (note 18)

Net income for the year
Investing activities
Purchase of property and equipment - net of disposals (note 9)
Net income for the year attributable to:
Additions to right-of-use assets (note 10)
Sleep Country Canada Holdings Inc.
Purchase of intangible assets (note 11)
Non-controlling interests
Acquisition of other assets (note 8)
Acquisition of business combinations (note 21)
Purchase of non-controlling interests (note 13)
Items that may be reclassified subsequently to net income:
Exchange differences on translation of foreign operations

Financing activities
Other comprehensive loss for the year
Proceeds from options exercised (note 20)
Shares repurchased under normal course issuer bid (note 15)
Comprehensive income for the year
Advances under long-term debt (note 14)
Repayment of long-term debt (note 14)
Comprehensive income for the year attributable to:
Financing costs on long-term debt (note 14)
Sleep Country Canada Holdings Inc.
Dividends paid
Interest paid
Non-controlling interests
Repayment of principal portion of lease liabilities (note 10)

Earnings per share attributable to Sleep Country Canada Holdings Inc.
Effects of foreign currency exchange rate changes on cash
Basic earnings per share (in dollars) (note 19)
Increase (decrease) in cash during the year
Diluted earnings per share (in dollars) (note 19)
Cash – Beginning of the year

Cash – End of the year

Supplementary information
Purchase of property and equipment in trade and other payables
Purchase of intangible assets in trade and other payables

2023
$

2023
$
71,535

17,744
935,044
41,941
9,930
587,570
6,242
23,471
347,474
(2,764)
(1,567)
227,883

166,532
119,591

23,471
(9,784)
12,312
(550)
(5,151)
(14,086)
96,670
4,155

25,135
(12,554)

2022
$

2022
$
110,696

16,761
928,657
39,816
9,057
587,629
4,935
(889)
341,028
965
(128)
196,167

181,213
144,861

(889)
3,192
(7,152)
(292)
(355)
(5,164)
146,042
(8,674)

35,346
(18,153)

153,978
71,535

163,060
110,696

(20,955)
(50)
71,192
(22,471)
343
(20,105)
(59,435)
71,535
(1,300)

(2)
(124,316)

(2)

433
(37,335)
71,533
92,300
(31,000)
—
71,190
(31,961)
(24,215)
343
(38,821)
71,533
(70,599)

(10)
2.06
(40,947)
2.04
78,318

37,371

5,253
8,519

(7,499)
(58)
110,471
(9,667)
225
(1,000)
—
110,696
—

(23)
(18,224)

(23)
2,801
(57,717)
110,673
58,000
(21,000)
(60)
110,446
(30,409)
(15,942)
227
(38,717)
110,673
(103,044)

(20)
3.04
41,772
3.01
36,546

78,318

1,497
4,895

The accompanying notes are an integral part of these consolidated financial statements.
The accompanying notes are an integral part of these consolidated financial statements.

53

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
 
 
Sleep Country Canada Holdings Inc.
Sleep Country Canada Holdings Inc.
Consolidated Statements of Cash Flows
Consolidated Statements of Changes in Shareholders' Equity
For the years ended December 31, 2023 and December 31, 2022
For the years ended December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars)

(in thousands of Canadian dollars) 

Cash provided by (used in)

Equity Attributable to Sleep Country Canada Holdings Inc.

Share Capital and Other

2023
$

2022
$

Contributed
Surplus
$

Retained 
Earnings
$

Other 
Reserves
$

71,535

Total
$

Number of
Shares

Balance – January 1, 2022

Operating activities
Net income for the year
Adjustments for:

Common
Shares
$
Depreciation of property and equipment (note 9)
350,579
Depreciation of right-of-use assets (note 10)
—
Amortization of intangible assets (note 11)
—
Share-based compensation (note 20)
—
—
Finance related expenses (note 17)
263,365
Deferred income taxes (note 18)
—
Other non-cash (income) expenses
(2,339,409)

Net income for the year
Other comprehensive income (loss) for the year
Comprehensive income for the year
Dividends declared
Settlement of share-based compensation (note 20)
Share-based compensation (note 20)
Repurchase of shares for cancellation (note 15)
Net change in share repurchase commitment 
     under automatic share purchase plan (note 15)
Non-controlling interests

—
—
—
—
5,747
—
(22,116)

—
—

(20,660)
—

36,913,987

Changes in non-cash items relating to operating activities

34,837,943

Balance – December 31, 2022

34,837,943

Balance – January 1, 2023

Changes in working capital
       Trade and other receivables
       Inventories
Net income for the year
       Prepaid expenses and deposits
Other comprehensive loss for the year
       Trade and other payables
Comprehensive income for the year
Dividends declared
       Deferred revenues
Settlement of share-based compensation (note 20)
Share-based compensation (note 20)
Repurchase of shares for cancellation (note 15)
Changes in ownership interest in non-controlling
     interests
Net change in share repurchase commitment 
     under automatic share purchase plan (note 15)

—
—
—
—
288,680
—
(1,596,910)

—

—

313,550

—
—
—
—
5,109
—
(15,196)

—

651

Balance – December 31, 2023

Investing activities
Purchase of property and equipment - net of disposals (note 9)
Additions to right-of-use assets (note 10)
Purchase of intangible assets (note 11)
Acquisition of other assets (note 8)
Acquisition of business combinations (note 21)
Purchase of non-controlling interests (note 13)

33,529,713

304,114

—
—
—
549
(4,676)
6,242
—

—

—

17,004

12,390

41,217

—
—
—
510
(2,946)
4,935
—

—
—

110,471
—
110,471
(30,919)
—
—
(36,389)

—
—

14,889

84,380

71,192
—
71,192
(32,510)
—
—
(22,826)

2,428

—

313,550

14,889

84,380

The accompanying notes are an integral part of these consolidated financial statements.

Financing activities
Proceeds from options exercised (note 20)
Shares repurchased under normal course issuer bid (note 15)
Advances under long-term debt (note 14)
Repayment of long-term debt (note 14)
Financing costs on long-term debt (note 14)
Dividends paid
Interest paid
Repayment of principal portion of lease liabilities (note 10)

Effects of foreign currency exchange rate changes on cash
Increase (decrease) in cash during the year
Cash – Beginning of the year

Cash – End of the year

Supplementary information
Purchase of property and equipment in trade and other payables
Purchase of intangible assets in trade and other payables

The accompanying notes are an integral part of these consolidated financial statements.

Total 
Shareholders' 
Equity
$

5,778

Non-
Controlling 
110,696
Interests
$
16,761
39,816
9,057
4,935
(889)
965
(128)

225
2
227
—
—
—
—

409,964

110,696
(23)
110,673
(30,409)
2,801
4,935
(58,505)

—

—
(25)
(25)
—
—
—
—

404,186

17,744
41,941
9,930
6,242
23,471
(2,764)
(1,567)

110,471
(25)
110,446
(30,409)
2,801
4,935
(58,505)

—
—

166,532

(20,660)
—

—
181,213
1,279

(20,660)
1,279

412,794

7,284

420,078

(25)

(25)

—
(2)
(2)
—
—
—
—

412,794

(9,784)
12,312
(5,151)
(14,086)
4,155

71,192
(2)
71,190
(31,961)
433
6,242
(38,022)

(12,554)

7,284

3,192
(7,152)
(355)
(5,164)
(8,674)

343
—
343
—
—
—
—
(18,153)

—

—

2,428

(2,428)

153,978

651

163,060
—

102,664

(27)

(20,955)
423,755
(50)
(22,471)
(20,105)
(59,435)
(1,300)

(124,316)

433
(37,335)
92,300
(31,000)
—
(31,961)
(24,215)
(38,821)

5,199

(7,499)
(58)
(9,667)
(1,000)
—
—

(18,224)

2,801
(57,717)
58,000
(21,000)
(60)
(30,409)
(15,942)
(38,717)

(70,599)

(103,044)

(10)
(40,947)
78,318

37,371

5,253
8,519

(20)
41,772
36,546

78,318

1,497
4,895

420,078

71,535
(2)
71,533
(31,961)
433
6,242
(38,022)

—

651

428,954

54

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
 
 
Sleep Country Canada Holdings Inc.
Sleep Country Canada Holdings Inc.
Consolidated Statements of Cash Flows
Consolidated Statements of Cash Flows
For the years ended December 31, 2023 and December 31, 2022
For the years ended December 31, 2023 and December 31, 2022
(in thousands of Canadian dollars) 
(in thousands of Canadian dollars) 

Cash provided by (used in)
Cash provided by (used in)

Operating activities
Operating activities
Net income for the year
Net income for the year
Adjustments for:
Adjustments for:

Depreciation of property and equipment (note 9)
Depreciation of property and equipment (note 9)
Depreciation of right-of-use assets (note 10)
Depreciation of right-of-use assets (note 10)
Amortization of intangible assets (note 11)
Amortization of intangible assets (note 11)
Share-based compensation (note 20)
Share-based compensation (note 20)
Finance related expenses (note 17)
Finance related expenses (note 17)
Deferred income taxes (note 18)
Deferred income taxes (note 18)
Other non-cash (income) expenses
Other non-cash (income) expenses

Changes in non-cash items relating to operating activities
Changes in non-cash items relating to operating activities

Changes in working capital
Changes in working capital
       Trade and other receivables
       Trade and other receivables
       Inventories
       Inventories
       Prepaid expenses and deposits
       Prepaid expenses and deposits
       Trade and other payables
       Trade and other payables
       Deferred revenues
       Deferred revenues

Investing activities
Investing activities
Purchase of property and equipment - net of disposals (note 9)
Purchase of property and equipment - net of disposals (note 9)
Additions to right-of-use assets (note 10)
Additions to right-of-use assets (note 10)
Purchase of intangible assets (note 11)
Purchase of intangible assets (note 11)
Acquisition of other assets (note 8)
Acquisition of other assets (note 8)
Acquisition of business combinations (note 21)
Acquisition of business combinations (note 21)
Purchase of non-controlling interests (note 13)
Purchase of non-controlling interests (note 13)

Financing activities
Financing activities
Proceeds from options exercised (note 20)
Proceeds from options exercised (note 20)
Shares repurchased under normal course issuer bid (note 15)
Shares repurchased under normal course issuer bid (note 15)
Advances under long-term debt (note 14)
Advances under long-term debt (note 14)
Repayment of long-term debt (note 14)
Repayment of long-term debt (note 14)
Financing costs on long-term debt (note 14)
Financing costs on long-term debt (note 14)
Dividends paid
Dividends paid
Interest paid
Interest paid
Repayment of principal portion of lease liabilities (note 10)
Repayment of principal portion of lease liabilities (note 10)

Effects of foreign currency exchange rate changes on cash
Effects of foreign currency exchange rate changes on cash
Increase (decrease) in cash during the year
Increase (decrease) in cash during the year
Cash – Beginning of the year
Cash – Beginning of the year

Cash – End of the year
Cash – End of the year

Supplementary information
Supplementary information
Purchase of property and equipment in trade and other payables
Purchase of property and equipment in trade and other payables
Purchase of intangible assets in trade and other payables
Purchase of intangible assets in trade and other payables

2023
2023
$
$

71,535
71,535

17,744
17,744
41,941
41,941
9,930
9,930
6,242
6,242
23,471
23,471
(2,764)
(2,764)
(1,567)
(1,567)

166,532
166,532

(9,784)
(9,784)
12,312
12,312
(5,151)
(5,151)
(14,086)
(14,086)
4,155
4,155

(12,554)
(12,554)

153,978
153,978

(20,955)
(20,955)
(50)
(50)
(22,471)
(22,471)
(20,105)
(20,105)
(59,435)
(59,435)
(1,300)
(1,300)

(124,316)
(124,316)

433
433
(37,335)
(37,335)
92,300
92,300
(31,000)
(31,000)
—
—
(31,961)
(31,961)
(24,215)
(24,215)
(38,821)
(38,821)

(70,599)
(70,599)

(10)
(10)
(40,947)
(40,947)
78,318
78,318

37,371
37,371

5,253
5,253
8,519
8,519

2022
2022
$
$

110,696
110,696

16,761
16,761
39,816
39,816
9,057
9,057
4,935
4,935
(889)
(889)
965
965
(128)
(128)

181,213
181,213

3,192
3,192
(7,152)
(7,152)
(355)
(355)
(5,164)
(5,164)
(8,674)
(8,674)

(18,153)
(18,153)

163,060
163,060

(7,499)
(7,499)
(58)
(58)
(9,667)
(9,667)
(1,000)
(1,000)
—
—
—
—

(18,224)
(18,224)

2,801
2,801
(57,717)
(57,717)
58,000
58,000
(21,000)
(21,000)
(60)
(60)
(30,409)
(30,409)
(15,942)
(15,942)
(38,717)
(38,717)

(103,044)
(103,044)

(20)
(20)
41,772
41,772
36,546
36,546

78,318
78,318

1,497
1,497
4,895
4,895

The accompanying notes are an integral part of these consolidated financial statements.
The accompanying notes are an integral part of these consolidated financial statements.

55

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

1 Organization

Sleep Country Canada Holdings Inc. (the “Company”) was incorporated by articles of incorporation under the 
Canada Business Corporations Act on May 27, 2015. The Company is authorized to issue an unlimited number 
of common shares and Class A common shares without par value. The common shares are voting and entitled 
to dividends if and when declared by the Board of Directors (the “Board”). 

The Company is Canada's leading specialty sleep retailer with a national retail store network and multiple 
eCommerce platforms. The Company has 301 corporate-owned stores and 19 warehouses across Canada and 
operates under retail banners: Sleep CountryTM, Dormez-vousTM,  EndyTM, HushTM, Silk & SnowTM and CasperTM 
("Casper Canada").

The address of its registered office is 7920 Airport Road, Brampton, Ontario.

The Company’s common shares are listed on the Toronto Stock Exchange (“TSX”) under the stock symbol 
“ZZZ”.

2 Basis of preparation

The consolidated financial statements of the Company have been prepared in accordance with International 
Financial Reporting Standards as issued by the International Accounting Standards Board ("IFRS® Accounting 
Standards").

The consolidated financial statements were reviewed by the Company’s Audit Committee. They were approved 
and authorized for issuance by the Board on March 6, 2024.

3 Material accounting policies 

Consolidation

The consolidated financial statements of the Company include the financial results of the Company and the 
entities it controls. Control exists when the Company has the existing rights that give it the current ability to 
direct the activities that significantly affect the entities’ returns. The Company assesses control on an ongoing 
basis. 

Transactions and balances between the Company and its consolidated entities have been eliminated on 
consolidation and consistent accounting policies are applied across the Company. 

Non-controlling interests are recorded in the consolidated financial statements and represent the non-controlling 
shareholders’ equity in an entity consolidated by the Company for which the Company’s ownership is less than 
100%. Transactions with non-controlling interests are treated as transactions with equity owners of the 
Company. Changes in the Company’s ownership interest in its subsidiaries are accounted for as equity 
transactions.

56

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

Financial assets and liabilities

Financial assets and liabilities are recognized when the Company becomes a party to the contractual provisions 
of the financial instrument.

Financial assets are derecognized when the contractual rights to receive cash flows from the financial assets 
expire and financial liabilities are derecognized when obligations under the contracts expire, are discharged or 
are cancelled. Financial assets upon initial recognition are classified into two categories: 

(i) those to be measured subsequently at fair value either through other comprehensive income ("FVOCI") or 
through net income ("FVTPL"); and 

(ii) those to be measured at amortized cost. The classification depends on the Company’s business model for 
managing the financial assets and the contractual terms of the cash flows. The following classifications have 
been applied:

•

•

•

•

cash and trade and other receivables are classified as financial assets measured at amortized cost; 

the convertible note receivable and the warrant are measured at FVTPL;

trade and other payables, deferred revenues, other liabilities and long-term debt have been classified as 
financial liabilities measured at amortized costs; and

interest rate swaps have been classified as financial liabilities measured at FVTPL.

The redemption liabilities presented within other liabilities are recognized initially at fair value, and are 
subsequently measured at amortized cost, which is the carrying value. Any difference between the carrying 
value and the redemption value is recognized in the consolidated statements of income and comprehensive 
income. For changes in the estimated liabilities amount, a gain or loss is calculated as the difference between 
the original contractual cash flows and the modified cash flows discounted at the original effective interest rate. 

The contingent consideration liability presented within other liabilities is recognized initially at fair value, and is 
subsequently measured at amortized cost, which is the carrying value. Any difference between the carrying 
value and the consideration amount is recognized in the consolidated statement of income and comprehensive 
income. For changes in the estimated consideration amount, a gain or loss is calculated as the difference 
between the original contractual cash flows and the modified cash flows discounted at the original effective 
interest rate. 

Long-term debt is recognized initially at fair value, net of recognized transaction costs, and is subsequently 
measured at amortized cost, which is the carrying value. Any difference between the carrying value and the 
redemption value is recognized in the consolidated statement of income and comprehensive income using the 
effective interest rate method. For debt modifications, a gain or loss is calculated as the difference between the 
original contractual cash flows and the modified cash flows discounted at the original effective interest rate.

Fees paid on initial recognition and subsequent modifications on long-term debt are capitalized and amortized 
over the period of the facility to which it relates and the fees are presented net of long-term debt in the 
consolidated statements of financial position.

57

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

The Company assesses on a forward-looking basis the expected credit losses associated with its financial 
assets. The impairment methodology applied depends on whether there has been a significant increase in credit 
risk. For trade and other receivables, the Company applies the simplified approach permitted by IFRS 9 - 
Financial Instruments, which requires expected lifetime losses to be recognized at the time of initial recognition 
of the receivables. The credit risk associated with the convertible note receivable is considered as part of the fair 
value measurement at the reporting date. 

Derivative financial instruments 

Interest rate swaps are periodically used to limit the interest rate risk relating to the Company’s long-term debt. 

These contracts are treated as derivative instruments and they are measured at mark-to-market in the year, with 
changes in fair value recorded in the consolidated statements of income and comprehensive income within 
finance related expenses.

Offsetting financial instruments 

Financial assets and financial liabilities are offset and the net amount is reported in the consolidated statements 
of financial position when there is a legally enforceable right to offset the recognized amounts and there is an 
intention to settle on a net basis or to realize the asset and settle the liability simultaneously.

Foreign currency translation 

•

Functional and presentation currency 

Items included in the consolidated financial statements of each of the Company’s subsidiaries are measured 
using the currency of the primary economic environment in which the entity operates (the functional 
currency). The consolidated financial statements are presented in Canadian dollars, which is also the 
Company’s functional currency. 

•

Transactions and balances 

Transactions in a foreign currency are translated into the functional currency at the foreign currency 
exchange rates that approximate the rates in effect at the date of the transaction. Monetary assets and 
liabilities denominated in foreign currencies are translated into the functional currency at the exchange rate 
at the reporting date. Non-monetary items that are measured based on historical cost in a foreign currency 
are translated at the exchange rate that approximate the rates in effect at the date of the transaction. 
Foreign exchange gains and losses are included in the consolidated statements of income and 
comprehensive income. 

•

Foreign operations 

The results and financial position of subsidiaries whose functional currency is different from the Company’s 
functional currency are translated into the presentation currency of the Company as follows: 

•

Assets and liabilities are translated at the closing exchange rate at the reporting date;

58

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

• Revenues and expenses of the subsidiaries are translated at average exchange rates (unless this is not 
a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in 
which case revenues and expenses are translated at the dates of the transactions);

•

•

Equity transactions are translated at exchange rates on the dates of the transactions; and

The resulting foreign exchange translation differences are recorded as exchange differences on 
translation of foreign operations in other comprehensive income. 

Segment information 

As at December 31, 2023, the Company manages its business on the basis of five operating segments, Sleep 
Country/Dormez-vous, Endy, Hush, Silk & Snow and Casper Canada, which is consistent with the internal 
reporting provided to the chief operating decision-maker, the Chief Executive Officer. The Company has only 
one reportable segment as the operating segments meet the aggregation criteria of IFRS 8, Operating 
Segments. The Company aggregates these reporting segments because the nature of products, services, 
methods of distribution and economic characteristics are similar. The Company operates primarily in Canada, its 
country of domicile.

Inventories 

Inventories are stated at the lower of their carrying value determined on a specific item on an actual cost basis 
and net realizable value. Net realizable value is the estimated selling price less applicable selling expenses. 
Cost of inventories includes the cost of merchandise, freight, duties and is net of rebates. The Company 
periodically reviews its inventories and makes provisions as necessary to appropriately value for shrinkage and 
obsolete or damaged goods.

Property and equipment 

Property and equipment are recorded at cost less accumulated depreciation, net of any impairment loss. 
Depreciation is computed on a straight-line basis at annual rates based on the estimated useful lives of the 
related assets as follows: 

Computer hardware
Furniture, fixtures and equipment
Leasehold improvements 

36 months
48 to 60 months
lesser of the lease term or 120 months

The Company recognizes in the carrying amount of property and equipment the full purchase price of assets 
acquired/constructed as well as the costs incurred that are directly incremental as a result of the construction of 
a specific asset, when they relate to bringing the asset into working condition. 

Estimates of useful lives, residual values and methods of depreciation are reviewed annually. Any changes are 
accounted for prospectively as a change in accounting estimate.

59

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

Goodwill and intangible assets 

Intangible assets are acquired assets that lack physical substance and that meet the specified criteria for 
separate recognition from goodwill. 

•

Software 

Software is recorded at cost less accumulated amortization, net of any impairment loss. Amortization is 
computed on a straight-line basis based on the estimated useful life of 36 to 90 months. 

• Non-compete contracts 

Non-compete contracts are amortized over an estimated life of up to five years. 

•

Brands 

Sleep Country and Dormez-vous brands are recorded at cost and are not subject to amortization, as they 
have an indefinite life. The Company has determined these brands have an indefinite life because the 
Company has the ability and intention to renew the brand names indefinitely and an analysis of product life 
cycle studies and market and competitive trends provides evidence that the brands will generate net cash 
inflows for the group for an indefinite period. They are tested for impairment annually, as at the dates of 
these consolidated statements of financial position, or more frequently if events or circumstances indicate 
they may be impaired. 

The Endy, Hush, Silk & Snow and Casper Canada brands are recorded at fair value at the time of 
acquisition and are subject to amortization over an estimated life of 20 years. 

• Goodwill 

Goodwill is the residual amount that results when the purchase price of an acquired business exceeds the 
sum of the amounts allocated to the assets acquired, less liabilities assumed. Goodwill is not amortized and 
the Company tests goodwill for impairment annually or more frequently if events or changes in 
circumstances indicate the asset might be impaired.

Impairment of non-financial assets 

•

Impairment of goodwill and indefinite life intangible assets 

The Company tests goodwill and its indefinite life intangible assets for impairment annually as at the dates 
of these consolidated statements of financial position or more frequently if events or changes in 
circumstances indicate the asset might be impaired. The asset will be written down if the carrying amount of 
the asset exceeds the higher of its fair value less costs of disposal and its value in use. Value in use is the 
present value of the future cash flows expected to be derived from the asset. 

For the purpose of assessing impairment, assets are grouped at the lowest levels for which there are 
separately identifiable cash flows. Goodwill and indefinite life intangible assets (brands) are allocated to 
cash generating units (“CGUs”) or groups of CGUs for the purpose of impairment testing. The allocation is 
made to those CGUs or groups of CGUs that are expected to benefit from the synergies of the business 
combination from which the goodwill arose. The impairment tests are performed by comparing the carrying 

60

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

value of the assets (or asset groups) of these CGUs with their recoverable amount, which is the higher of 
their fair value less costs of disposal and their value in use (which is the present value of the expected future 
cash flows of the relevant asset or CGU), as determined by management. 

•

Impairment of definite life intangible assets, right-of-use assets and property and equipment 

Assets that are subject to amortization are periodically reviewed for indicators of impairment. Whenever 
events or changes in circumstances indicate the carrying amount may not be recoverable, the asset or CGU 
is tested for impairment. To the extent the asset or CGU’s carrying amount exceeds its recoverable amount, 
an impairment loss is recognized in the consolidated statements of income and comprehensive income. The 
recoverable amount of an asset or a CGU is the higher of its fair value less costs of disposal and its value in 
use. Value in use is the present value of the future cash flows expected to be derived from an asset or CGU. 
The fair value is the price that could be received for an asset or CGU in an orderly transaction between 
market participants at the measurement date, less costs of disposal. For the purposes of assessing 
impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows. 

•

Impairment reversals 

If, in a subsequent period, the amount of recognized impairment loss decreases and the decrease can be 
related objectively to an event occurring after the impairment was recognized, a reversal of the previously 
recognized impairment, except for goodwill, is recognized in the consolidated statement of income and 
comprehensive income.

Trade and other payables 

Trade and other payables are obligations to pay for goods or services that have been acquired or rendered in 
the ordinary course of business. Trade and other payables are classified as current liabilities if payment is due 
or expected within one year or less. Otherwise, they are presented as non-current liabilities. Trade and other 
payables are recognized initially at fair value and subsequently are measured at amortized cost. 

Deferred revenues

Deferred revenues represent amounts paid by customers in advance of delivery of product and/or services. 
These amounts can be for all or a portion of the total sales price of the product. The amounts received 
representing the deferred revenues are unencumbered and can be used for general operating purposes. Once 
the product and/or service is delivered to the customer, therefore fulfilling the performance obligation, the liability 
is relieved and is recorded in revenues. Over time, some portion of the deferred revenue is not redeemed 
(breakage). The expected breakage amount based on historical actuals are recognized as revenue in proportion 
to the redemption pattern exercised by the customers.

Decommissioning provisions 

Decommissioning provisions represent the cost of the Company’s obligation to restore its leased premises and 
the provisions are estimated based on the present value of expected future restoration costs and recognized in 
the period in which the obligation is incurred. The present value of these costs is added to the cost of the 
associated asset and is amortized over its useful life, while the corresponding liability will accrete to its future 
value over the same period.

61

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

Share-based compensation 

The Company has a long-term equity incentive plan (“LTIP”) for certain associates and executive officers in the 
Company. The LTIP includes stock options, performance share units (“PSUs”) and restricted share units 
(“RSUs”) for certain associates and key management personnel. The Company has a deferred share unit 
(“DSUs”) plan for its Directors. 

The LTIP and DSU plans are accounted for as equity-settled awards. 

The cost of equity-settled awards is determined by the fair value at the date when the grant is made using an 
appropriate valuation model, of which further details are given in note 20.

The compensation expense is prorated over the vesting or performance period, with a corresponding increase 
to contributed surplus. Forfeitures are estimated at the grant date and are revised to reflect changes in expected 
or actual forfeitures. Upon exercise of stock options, the amount recognized in contributed surplus for the award 
plus the cash received upon exercise is recognized as an increase in share capital. Upon settlement of PSUs, 
RSUs and DSUs, the amount recognized in contributed surplus for the award is reclassified to share capital, 
with any premium or discount applied to retained earnings.

Revenue recognition 

Revenue is recognized based on the five-step model outlined in IFRS 15 - Revenue from contracts with 
customers. Revenue is derived from the sale of goods and services and is recognized at a point in time when 
the performance obligation is fulfilled. The performance obligation is deemed fulfilled when the control of the 
products has transferred to the customer and there is no unfulfilled obligation that could affect the customer’s 
acceptance of the products. Provisions for returns relating to the Company’s customer satisfaction programs are 
accrued based on historical experience. 

Income taxes 

Income taxes comprise of current and deferred income taxes. Income taxes are recognized in the consolidated 
statements of income and comprehensive income, except to the extent that they relate to items recognized 
directly in other comprehensive income or directly in equity, in which case the income tax is recognized directly 
in other comprehensive income or equity, respectively. 

Current income tax is the expected tax payable on the taxable income for the year, using tax rates enacted or 
substantively enacted at the end of the reporting period, and any adjustment to tax payable in respect of 
previous years. 

Income taxes provided for by the Company are accounted for using the liability method. Deferred income taxes 
arise due to the temporary differences in the financial reporting and tax bases of assets and liabilities. Changes 
in these temporary differences are reflected in the provision for deferred income taxes using substantively 
enacted income tax rates and regulations. Deferred income taxes are recognized for all temporary differences, 
except where they arise from goodwill that is not tax deductible, on the initial recognition of an asset or liability 
that is not a business combination and at the time of the transaction affects neither accounting nor taxable 
income. In addition, deferred tax liabilities are not recognized for taxable temporary differences arising from 
investments in subsidiaries and associates where the reversal of the temporary difference can be controlled and 

62

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

it is probable that the temporary differences will not reverse in the foreseeable future. Deferred income tax 
assets are recognized to the extent that the recoverability of deferred income tax assets is considered more 
likely than not. 

Leases 

Leases are accounted for by recognizing a right-of-use asset and a lease liability except for low-value assets 
and short-term leases (less than 12 months) which are recognized in the consolidated statement of income and 
comprehensive income on a straight-line method. 

Lease liabilities are recorded based on the present value of the non-cancellable lease payments over the lease 
term and discounted at the Company’s incremental borrowing rate. Lease payments include fixed payments and 
variable payments.

The right-of-use assets are measured at cost, which comprises the lease liability, lease payments made prior to 
delivery, initial direct costs and restoration obligations less lease incentives. The right-of-use assets are 
subsequently measured at amortized cost. The assets are depreciated over the term of the lease using the 
straight-line method. 

Extension and termination options exist for a number of leases, particularly for properties. The Company 
assesses all facts and circumstances available in determining the probability of exercising available extension 
and termination options. The Company includes the extension option in calculating the lease term when it 
determines that it is reasonably certain that the Company will exercise the available extension option. The 
Company reassesses whether an extension option is included in the lease term when there is a change in 
events and circumstances which affect that decision, and re-measures the lease liability upon change in the 
assessment. 

Business combinations 

Business combinations are accounted for using the acquisition method. The consideration transferred by the 
Company is measured as the fair value of assets transferred and equity instruments issued at the date of 
completion of the acquisition. Identifiable assets acquired and liabilities assumed in a business combination are 
measured initially at fair value at the acquisition date. The excess of the consideration transferred and non-
controlling interest in the acquired entity over the fair value of the net assets acquired is recorded as goodwill. If 
those amounts are less than the net assets acquired, the difference is recognized directly in the consolidated 
statement of income and comprehensive income as a gain on acquisition. Results of operations of an acquired 
business are included in the Company’s consolidated financial statements from the date of the business 
acquisition. Acquisition costs incurred are expensed and included in general and administrative expenses. Non-
controlling interests are initially recognized at the non-controlling interest’s proportionate share of the acquired 
entity’s net identifiable assets.

Accounting standards, interpretations, and amendments not yet adopted

A number of interpretations and amendments to existing standards have been published by the International 
Accounting Standards Board ("IASB®) that are not yet in effect. The Company has not early adopted these 
interpretations or amendments. The interpretations and amendments not expected to have an impact on the 
Company's consolidated financial statements have not been disclosed.

63

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

The following amendments may have an impact of the Company's consolidated financial statements in future 
reporting periods:

Non-current Liabilities with Covenants (Amendments to IAS 1)

In October 2022, the IASB issued amendments to IAS 1 – Presentation of Financial Statements, seeking to 
improve the information that an entity provides when its right to defer settlement of a liability is subject to 
compliance with covenants within 12 months after the reporting period. The amendments are effective for 
annual reporting periods beginning on or after January 1, 2024 and are to be applied retrospectively. The 
Company is in the process of assessing the impact of this amendment on its consolidated financial statements.

International Tax Reform – Pillar Two Model Rules (Amendments to IAS 12)

In December 2021, the Organization for Economic Co-operation and Development ("OECD") issued model rules 
for a new global minimum tax framework ("Pillar Two"), and various governments around the world have 
issued, or are in the process of issuing, legislation on this. In Canada, the government released draft legislation 
on Pillar Two in August 2023. In May and June 2023 respectively, the IASB issued amendments to IAS 12 - 
Income Taxes, introducing a mandatory temporary exception to recognizing and disclosing information about 
deferred tax assets and liabilities that relate to tax law enacted or substantively enacted to implement the Pillar 
Two model rules. The Company is yet to apply the mandatory temporary exception as the Pillar Two legislation 
has not yet been enacted in the jurisdiction in which it operates. The Company is in the process of assessing the 
impact of this international tax reform on its consolidated financial statements.

4 Critical accounting estimates and judgments

The preparation of consolidated financial statements requires management to make estimates and assumptions 
using judgments that affect the application of accounting policies and the reported amounts of assets and 
liabilities, income and expenses during the reporting period. Estimates and other judgments are continually 
evaluated and are based on management’s experience and other factors, including expectations about future 
events that are believed to be reasonable under the circumstances. Actual results may differ from those 
estimates. The following discusses the most significant accounting judgments and estimates the Company has 
made in the preparation of the consolidated financial statements.

Impairment of goodwill and brands 

The Company is required to use judgment in determining the appropriate groupings of CGUs, in order to 
determine the level at which goodwill and intangible assets are tested for impairment. In addition, judgment is 
used to determine whether a triggering event has occurred requiring an impairment test to be completed. The 
determination of recoverable amount employs various estimates and requires judgment. The Company uses 
assumptions including revenue growth rates, terminal growth rates beyond the forecast period and discount 
rates when determining the recoverable amounts of CGUs. Discount rates are based on an estimate of the 
Company’s weighted average cost of capital taking into account external industry information reflecting the risk 
associated with the specific cash flows. As at reporting dates for these consolidated financial statements, 

64

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

impairment reviews were performed by comparing the carrying value with the recoverable amount of the CGU to 
which goodwill and brands have been allocated.

The Company has determined there had been no impairment as at the reporting dates of these consolidated 
financial statements (note 11).

Business combinations 

For each business combination, the Company measures the identifiable assets acquired and the assumed 
liabilities at fair value at their acquisition date. The determination of fair value requires the Company to make 
assumptions, estimates and judgments regarding future events. The allocation process is inherently subjective 
and impacts the amounts assigned to individual identifiable assets and liabilities, including the recognition and 
measurement of any identified intangible assets and the final determination of the amount of goodwill or gain on 
acquisition. The inputs to the exercise of judgments include legal, contractual, business and economic factors. 
As a result, the purchase price allocation impacts the Company’s reported assets and liabilities and future net 
earnings and impairment tests.

5 Cash

As at December 31, 2023, the Company’s cash balance consists of no restricted amounts. As at December 31, 
2022, cash consisted of $744 in restricted cash related to equity transactions under the Company’s normal 
course issuer bid ("NCIB") that were awaiting settlement as at December 31, 2022.

6

Trade and other receivables

Trade and other receivables
Allowance for expected credit losses

2023
$

25,435
(495)

24,940

2022
$

14,628
(325)

14,303

The Company’s trade and other receivables consist of cash transactions awaiting settlement, rebates and 
balances due from third-party financing companies.

The maximum exposure to credit risk at the reporting date is the carrying value of the trade and other 
receivables.

65

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

7

Inventories

The Company's inventories on hand as at December 31, 2023 is $94,885 (2022 – $98,691). The Company 
records a provision for obsolescence to value inventory to the estimated net realizable value and estimated 
damages and shrinkage. The write-downs of inventories to net realizable value and due to damages and 
shrinkage in 2023 was $5,079 (2022 – $2,417), which was recognized in cost of sales. There were no reversals 
of previously recorded write-downs of inventories in 2023 (2022 – $2,325).

8 Other non-current assets

Convertible note receivable
Warrant
Other

2023
$

18,906
2,050
1,938

22,894

2022
$

—
—
1,611

1,611

On March 14, 2023, the Company issued a convertible note receivable and a warrant to the controlling 
shareholder of Casper Sleep Inc. (the "Investee"). 

The convertible note receivable has a maturity date of March 14, 2028, with interest at a fixed rate of 7.0% per 
annum, compounded quarterly in arrears. At any time prior to the maturity date, at the option of the Company, 
the principal and any accrued interest may be converted into common shares, representing approximately 4.8% 
of the shares of the Investee. After March 15, 2025, the Investee may prepay or redeem the convertible note at 
a price in cash equal to the initial principal amount plus accrued interest, and an additional premium of 0.5x the 
initial principal amount. 

The warrant to purchase common shares of the Investee has an expiry date of March 14, 2026 and an exercise 
price of $0.01. At any time prior to the expiry date, the Company may exercise its right to purchase common 
shares. 

Total consideration to the Investee on March 14, 2023 was $27,354, of which the fair values of the convertible 
note receivable and the warrant were determined to be $17,985 and $2,120 respectively. 

Details on the valuation methodology of the convertible note receivable and warrant are disclosed in note 22.

66

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

9 Property and equipment

Computer
hardware
$

Furniture, 
fixtures
and equipment
$

Leasehold
improvements
$

Cost
At January 1, 2022
Additions
Disposals

At December 31, 2022

Accumulated depreciation
At January 1, 2022
Depreciation
Disposals

At December 31, 2022

Net book value

Cost
At January 1, 2023
Additions
Acquisition through business

combinations (note 21)

Disposals

7,128
1,273
(1,312)

7,089

5,251
1,221
(1,305)

5,167

1,922

7,089
3,827

28
(1,553)

15,198
1,899
(877)

16,220

9,363
2,392
(803)

10,952

5,268

16,220
3,683

1,050
(1,249)

Total
$

139,427
9,030
(2,570)

117,101
5,858
(381)

122,578

145,887

53,139
13,148
(195)

66,092

56,486

122,578
18,808

1,121
(48)

67,753
16,761
(2,303)

82,211

63,676

145,887
26,318

2,199
(2,850)

At December 31, 2023

9,391

19,704

142,459

171,554

Accumulated depreciation
At January 1, 2023
Depreciation
Disposals

At December 31, 2023

Net book value

5,167
1,712
(1,552)

5,327

4,064

10,952
2,478
(1,191)

12,239

7,465

66,092
13,554
(48)

79,598

62,861

82,211
17,744
(2,791)

97,164

74,390

67

Sleep Country Canada Holdings Inc. Annual Report 2023 
      
   
   
   
   
      
   
   
   
   
      
   
   
   
   
      
   
   
   
   
      
   
   
   
   
      
   
   
   
   
Properties
$

Trucks
$

271,594
30,747
(1,486)
(38,920)

261,935

261,935
44,817
6,001
(457)
(41,112)

271,184

1,503
607
—
(896)

1,214

1,214
1,236
—
—
(829)

1,621

Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

10 Right-of-use assets and lease liabilities

      Right-of-use assets

At January 1, 2022
Additions and modifications - net of lease inducements
Terminations and other adjustments
Depreciation

At December 31, 2022

At January 1, 2023
Additions and modifications - net of lease inducements
Acquisition through business combinations (note 21)
Terminations and other adjustments
Depreciation

At December 31, 2023

      Lease liabilities – Current and non-current

At January 1, 2022
Net additions and modifications
Interest expense on lease liabilities
Terminations and other adjustments
Gross lease payment

At December 31, 2022

At January 1, 2023
Net additions and modifications
Acquisition through business combinations (note 21)
Interest expense on lease liabilities
Terminations and other adjustments
Gross lease payment

At December 31, 2023

Lease liabilities are presented in the consolidated statements of financial position as follows:

Current
Non-current

2023
$

38,499
288,665

327,164

Total
$

273,097
31,354
(1,486)
(39,816)

263,149

263,149
46,053
6,001
(457)
(41,941)

272,805

Total
$

322,248
32,054
12,090
(1,803)
(50,807)

313,782

313,782
46,646
6,001
15,545
(444)
(54,366)

327,164

2022
$

38,612
275,170

313,782

68

Sleep Country Canada Holdings Inc. Annual Report 2023 
   
   
   
   
   
   
   
   
      
   
      
   
      
   
   
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

11 Goodwill and intangible assets

Intangible assets

Brands –
indefinite
life
$

Brands –
definite
life
$

Non –
compete
contracts
$

Software
$

Total
$

Goodwill 
$

Cost
At January 1, 2022
Additions
Disposals
Adjustment to non-controlling

interests

101,540
—
—

38,101
—
—

1,997
—
—

41,606
14,562
(1,402)

183,244
14,562
(1,402)

318,369
—
—

—

—

—

—

—

(1,584)

At December 31, 2022

101,540

38,101

1,997

54,766

196,404

316,785

Accumulated amortization
At January 1, 2022
Amortization
Disposals

At December 31, 2022

—
—
—

—

3,527
1,905
—

1,528
126
—

12,327
7,026
(1,402)

17,382
9,057
(1,402)

5,432

1,654

17,951

25,037

—
—
—

—

Net book value

101,540

32,669

343

36,815

171,367

316,785

Cost
At January 1, 2023
Additions
Acquisition through business

combinations (note 21)

Disposals

101,540
—

—
—

38,101
—

31,672
—

1,997
—

2,211
—

54,766
30,990

196,404
30,990

316,785
—

289
(3,067)

34,172
(3,067)

19,412
—

At December 31, 2023

101,540

69,773

4,208

82,978

258,499

336,197

Accumulated amortization
At January 1, 2023
Amortization
Disposals

At December 31, 2023

—
—
—

—

5,432
3,203
—

1,654
413
—

17,951
6,314
(3,067)

25,037
9,930
(3,067)

8,635

2,067

21,198

31,900

—
—
—

—

Net book value

101,540

61,138

2,141

61,780

226,599

336,197

69

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

The Sleep Country and Dormez-vous brands of $101,540 (2022 – $101,540) are included in to the Sleep 
Country operating segment.

Goodwill of $336,197 (2022 – $316,785) has been allocated to the five CGUs (Sleep Country, Endy, Hush, 
Casper Canada and Silk & Snow) as follows:

Sleep Country
Endy
Hush
Casper Canada (note 21)
Silk & Snow (note 21)

2023
$

242,146
58,739
15,900
9,801
9,611

336,197

2022
$

242,146
58,739
15,900
—
—

316,785

In assessing goodwill for impairment, the Company compared the aggregate recoverable amount of the assets 
included in the CGUs to their respective carrying amounts. The recoverable amount is the higher of the fair 
value less costs of disposal and the value in use. 

The Company performs annual goodwill impairment tests for the CGUs using the recoverable amounts based 
on the value in use (discounted cash flows) approach at the end of each fiscal year. Recoverable amounts were 
determined for the CGUs using the 2024 budget approved by the Board and the four-year forecast that made 
maximum use of observable markets for inputs and outputs. The assumptions used include revenue growth 
rates, terminal growth rates beyond the forecast period and discount rates. 

The Company has determined, using appropriate valuation methodologies, that there was no impairment of its 
goodwill or brands as at the reporting dates of these consolidated financial statements. As at December 31, 
2023, any reasonable changes to the impairment model assumptions would not result in an impairment.

12 Trade and other payables

Trade payables
Accrued expenses
Income taxes payable

2023
$

70,640
40,309
17

2022
$

56,111
39,140
11,632

110,966

106,883

70

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

13 Other liabilities

Current
Share repurchase commitment under automatic

share purchase plan (note 15)

Redemption liabilities

Non-current
Redemption liabilities
Contingent consideration liability (note 21)
Decommissioning provisions
Other

2023
$

20,009
2,962

22,971

2,702
1,493
2,029
309

6,533

2022
$

20,660
1,865

22,525

8,201
—
1,145
27

9,373

At the time of the Hush acquisition on October 22, 2021, the Company entered into an agreement to acquire the 
remaining 48% of outstanding common shares in three equal increments of 16% over a three-year period 
starting March 31, 2023. The consideration paid for each share increment purchase was calculated based on 
specified earnings levels achieved during the three-year period. The Company completed its acquisition of the 
first 16% increment in 2023 for a total consideration of $1,300.

As at December 31, 2023, the Company remeasured its redemption liabilities at $5,664 (2022 – $10,066) based 
on the expected outcome during the remaining two increments and the change was recorded in finance related 
expenses. The expected outcome (discounted) is determined based on an earnings formula and the expected 
earnings levels over the measurement period. Details on the measurement of the redemption liabilities are 
disclosed in note 22.

14 Long-term debt

The Company has a senior secured credit facility of $260,000 with an additional $100,000 available on its 
accordion, which is scheduled to mature on October 22, 2026. Under the terms of the senior secured credit 
facility, certain financial and non-financial covenants must be complied with per the agreement. The Company is 
in compliance with all covenants as at December 31, 2023. The senior secured credit facility is secured by the 
present and after-acquired personal property of the Company. As at December 31, 2023, the balance 
outstanding on the senior secured credit facility was $161,300 (2022 – $100,000). The long-term debt balance in 
the consolidated statement of financial position is net of transaction costs of $673 (2022 – $918). 

The senior secured credit facility allows for the debt to be held in Canadian or U.S. dollars. As at December 31, 
2023, the Company held its debt in Canadian dollars. 

Interest on the senior secured credit facility is based on the prime or bankers’ acceptance rates plus applicable 
margins based on the achievement of certain targets, as defined by the amended and restated senior secured 
credit agreement. The Company entered into a fixed interest rate swap, effective April 1, 2021 ending on April 1, 
2024, for the notional amount of $60,000 whereby the Company pays a fixed rate of 1.072% and receives 
interest at a variable rate equal to the Canadian Dollar Offered Rate for 3-month bankers' acceptances (“3-

71

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

month CDOR”) on the notional amount. The swap is being used to manage the volatility of interest rates on the 
outstanding balance on its senior secured credit facility. 

15 Share capital and other

The following table outlines the issued and outstanding shares:  

33,529,713 common shares (2022 – 34,837,943)
Share repurchase commitment under automatic

share purchase plan

Reorganization adjustment and other
Contributed surplus

Common shares and Class A common shares

2023
$

2022
$

600,282

610,369

(20,009)
(276,159)
17,004

(20,660)
(276,159)
14,889

321,118

328,439

The holders of common shares are entitled to receive notice of any meetings of shareholders, to attend and to 
cast one vote per common share at all such meetings. Holders of common shares do not have cumulative 
voting rights with respect to the election of directors and, accordingly, holders of a majority of the common 
shares entitled to vote in any election of directors may elect all directors standing for election. Holders of 
common shares are entitled to receive on a pro rata basis such dividends, if any, as and when declared by the 
Board at its discretion from funds legally available therefore and on liquidation, dissolution or winding up of the 
Company are entitled to receive on a pro rata basis the net assets of the Company after payment of debts and 
other liabilities, in each case subject to the rights, privileges, restrictions and conditions attaching to any other 
series or class of shares ranking senior in priority to or on a pro rata basis with the common shares with respect 
to dividends or liquidation. The common shares do not carry any pre-emptive, subscription, redemption or 
conversion rights, nor do they contain any sinking or purchase fund provisions.

Holders of Class A common shares will be entitled to the same rights and privileges as holders of common 
shares described above and will rank equally with the holders of common shares on liquidation, dissolution, or 
winding up of the Company. The Class A common shares will not carry any pre-emptive or subscription rights, 
nor will they contain any sinking or purchase fund provisions. Class A common shares are redeemable at the 
option of the Company on written notice to the holders of the Class A common shares, with the redemption price 
being equal to the price per common share in the IPO. As at December 31, 2023, there were no outstanding 
Class A common shares (2022 – nil).

On March 7, 2022, the Company received approval from the Toronto Stock Exchange ("TSX") to commence an 
NCIB. Pursuant to an amendment to the NCIB on November 29, 2022, the Company was permitted to purchase 
through the facilities of the TSX or alternative trading systems, from time to time until the completion of the 
NCIB, if considered advisable, up to a maximum of 3,155,250 of the Company’s common shares, representing 
approximately 10.0% of the public float as of February 28, 2022. Purchases under this NCIB concluded on 
March 8, 2023. 

On March 9, 2023, the Company received approval from the TSX on a new NCIB. Pursuant to the NCIB, the 
Company is permitted to purchase through the facilities of the TSX, other designated exchanges and/or 

72

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

alternative trading systems, from time to time over a twelve-month period until the completion of the NCIB, if 
considered advisable, up to a maximum of 2,675,550 of the Company’s common shares, representing 
approximately 10.0% of its public float of 26,755,502 as of February 28, 2023. Purchases will conclude on the 
earlier of the date on which purchases under the bid have been completed and March 8, 2024. In accordance 
with the rules and by-laws of the TSX, the Company has been permitted to purchase up to a daily maximum of 
21,782 shares (representing 25% of the average daily trading volume of the shares on the TSX for the six 
months prior to commencement of the NCIB), except where such purchases are made in accordance with the 
"block purchase" exception under the applicable TSX rules and policies. 

The Company established an automatic share purchase program ("ASPP") in connection with its NCIB to 
facilitate the purchase of shares during times when the Company would ordinarily not be permitted to purchase 
shares due to regulatory restrictions or a self-imposed blackout period. Before entering a blackout period, the 
Company may, but is not required to, instruct its designated broker to make purchases at the broker’s sole 
discretion and based on parameters set by the Company in accordance with the ASPP, TSX rules and 
applicable securities laws. The Company records a liability for share repurchase commitment during blackout 
period based on the parameters of the NCIB and ASPP. As at December 31, 2023, an estimated maximum 
obligation of $20,009 (2022 – $20,660) was outstanding under the ASPP in other current liabilities.

For the year ended December 31, 2023, the Company purchased 1,596,910 common shares (2022 – 
2,339,409) for cancellation at an average price of $23.38 (2022 – $24.67) for total consideration of $37,335 
(2022 – $57,717). The total cash consideration paid exceeded the carrying value of the shares repurchased by 
$22,139 (2022 – $35,601), of which $22,826 (2022 – $36,389) was recorded under retained earnings, and a 
realized gain of $687 (2022 – $788) was recorded under finance related expenses.

16 Expense by nature

Inventory and directly related product costs
Salaries, wages and benefits
Occupancy costs – stores
Depreciation
Other

Cost of sales

2023
$
381,579
125,427
28,977
46,622
4,965

587,570

2022
$
387,370
122,192
26,949
45,430
5,688

587,629

The depreciation included in cost of sales relates to depreciation on property and equipment for stores and 
operations. 

73

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

Media and advertising expenses
Salaries, wages and benefits
Credit card and finance charges
Occupancy costs – warehouses and other
Professional fees
Telecommunication and information technology
Mattress recycling costs and donations
Depreciation and amortization
Other

General and administrative

2023
$

87,061
48,497
22,423
10,854
10,772
14,593
3,727
22,993
6,963

2022
$

74,883
42,797
19,914
9,614
10,030
11,483
2,873
20,204
4,369

227,883

196,167

The depreciation and amortization included in general and administrative expenses relates to intangibles and 
property and equipment associated to warehouses, office and other. 

17 Finance related expenses (income)

Interest on lease obligations
Interest expense on long-term debt
Change in fair value on interest rate swap
Revolver commitment fees
Change in contingent consideration liability
Realized gain on share repurchases under ASPP
Change in redemption liabilities

2023
$

15,545
9,236
1,882
375
222
(687)
(3,102)

23,471

2022
$

12,090
3,623
(2,594)
630
—
(788)
(13,850)

(889)

74

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

18 Income taxes

Components of income tax provision 

Components of the income tax provision are as follows:

Current income tax expense relating to:

Temporary differences
Adjustments with respect to prior years

Deferred income tax expense relating to:

Temporary differences

Provision for income taxes

Reconciliation to effective tax rate 

2023
$

30,278
(2,379)

27,899

(2,764)

25,135

2022
$

34,381
—

34,381

965

35,346

The overall income tax provision differs from the amount that would be obtained by applying the combined 
statutory income tax rate to income due to the following:

Net income before income taxes
Weighted average Canadian income tax rate

Income tax expense based on statutory income tax rate
Difference between rates applicable to Company and rates
   applicable to subsidiaries
Effect of non-deductible expenses and other items

2023
$

96,670

26.5%

25,618

(199)
(284)

25,135

2022
$

146,042

26.5%

38,701

(273)
(3,082)

35,346

Effective income tax rate

26.0%

24.2%

75

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

Deferred tax liability 

Significant components of the net deferred tax liability are as follows:

Excess of carrying value of intangible assets over tax values
Benefit of share issuance costs and financing fees deductible in

future years

Loss carry-forwards
Other temporary differences

2023
$

2022
$

(30,699)

(29,508)

(68)
6,322
5,571

(73)
3,309
4,536

(18,874)

(21,736)

The Company has recognized a deferred tax asset of $6,390 (2022 – $3,498), which is dependent on future 
taxable income. The Company expects that it will be able to utilize the deferred tax asset in the future. 

As at December 31, 2023, the Company has unused capital losses of $19,739 (2022 – $19,739) with no expiry 
date. 

Capital losses may only be used to offset capital gains. No deferred income tax benefit has been set up for 
these losses as the Company does not expect to realize capital gains in the foreseeable future. 

On February 1, 2018, the Canada Revenue Agency (“CRA”) issued a Notice of Proposed Adjustments for the 
2014 taxation year, which also results in consequential income adjustments for the 2015 and 2016 taxation 
years. The proposed adjustments relate to restructuring transactions in the Company’s pre-initial public offering 
(“IPO”) structure and certain related transactions. 

In June 2018, CRA issued Notices of Reassessments related to certain of these items with an exposure of 
$3,480 which includes interest. On September 5, 2018, the Company filed Notices of Objection with CRA. 
Subsequently, the Company received an acknowledgement of receipt from CRA to the Notices of Objection. In 
March 2024, the Company received a response letter from the CRA which included responses to these Notices. 
The Company is currently reviewing the CRA's responses to these Notices. 

The Company was required to pay a minimum of 50% of the amount issued in the Notices of Reassessment 
within 30 days of the date of these Notices. Accordingly, payments of $2,988 were made and included in 
prepaid expenses and deposits on the consolidated statements of financial position. 

The Company expects to receive a Notice of Reassessment under Part III Tax, pursuant to subsection 184(2) of 
the Income Tax Act (Canada) on the basis that it paid an excess capital dividend on July 15, 2015. The 
maximum exposure, including tax, penalty and interest, in this matter is approximately $5,818. In the event the 
Notice of Reassessment under Part III Tax is received, the Company, with the concurrence of Birch Hill Equity 
Partners Management Inc. (“Birch Hill”) and its co-investors, has the ability to file an election under subsection 
184(3) to treat the excess amount as a taxable dividend, which is expected to resolve this exposure. 

Pursuant to the indemnification provisions of the pre-IPO share purchase agreement dated July 10, 2015, the 
Company has a contractual arrangement for all of the above matters with Birch Hill and its co-investors, which 

76

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

include some current members of the Company’s Board and the Company’s management. The Company 
believes it will be able to sustain its tax positions, and consequently no reserve has been made.

19 Earnings per share 

Basic earnings per share ("EPS") amounts are calculated by dividing the net income attributable to common 
shareholders of Sleep Country Canada Holdings Inc. by the weighted average number of shares outstanding 
during the year.

Diluted EPS amounts are calculated by dividing the net income attributable to common shareholders of Sleep 
Country Canada Holdings Inc. by the weighted average number of shares outstanding during the year adjusted 
for the effects of potentially dilutive stock options in addition to performance share units (“PSUs”), restrictive 
share units (“RSUs”) and deferred share units (“DSUs”) which are dilutive in nature. 

The below table summarizes the dilution impact of stock options: 

Dilutive
Anti-dilutive

Total

2023
$

612,106
498,527

2022
$

526,791
511,999

1,110,633

1,038,790

The following table illustrates the calculation of basic and diluted EPS:

Attributable to common shareholders of Sleep Country Canada Holdings Inc.

Basic

Diluted

Basic

Diluted

Net income attributable to
Sleep Country Canada
Holdings Inc.
$

Weighted average
number of shares
(in thousands
of shares)

71,192

71,192

34,622

34,922

2023

EPS
$

2.06

2.04

Attributable to common shareholders of Sleep Country Canada Holdings Inc.

Net income attributable to
Sleep Country Canada
Holdings Inc.
$

Weighted average
number of shares
(in thousands
of shares)

110,471

110,471

36,316

36,648

2022

EPS
$

3.04

3.01

77

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

20 Share-based compensation

The Company has a long-term equity incentive plan (“LTIP”) for executive officers and certain associates in the 
Company. The LTIP includes stock options, PSUs and RSUs. Additionally, the Company has a DSU plan for its 
Board. 

The LTIP and DSU plan can be settled in shares or cash at the discretion of the Board. The Company accounts 
for these plans as equity-settled and it has no intention to settle in cash. The expense associated with these 
instruments are recorded as share-based compensation expense through the consolidated statements of 
income and comprehensive income with a corresponding entry made to contributed surplus in share capital and 
other on the consolidated statements of financial position and the consolidated statements of shareholders’ 
equity. The contributed surplus balance is reduced as the options or units under these plans are exercised and 
the amount initially recorded in contributed surplus is reclassified to common shares.

Share-based compensation expense is summarized as follows:

1,110,633 stock options (2022 – 1,038,790) (a)
213,700 PSUs (2022 – 232,667) (b)
235,902 RSUs (2022 – 170,164) (c)
94,598 DSUs (2022 – 84,761) (d)

2023
$

947
3,000
1,831
464

6,242

2022
$

1,102
2,387
1,080
366

4,935

The Company recorded $55 (2022 – $44) in payroll taxes related to share-based compensation which is not 
included in the above table.

The maximum number of common shares that may be issued, under all share-based compensation 
arrangements implemented by the Company including stock options, PSUs, RSUs and DSUs, may not exceed 
6.5% of the total number of common shares issued and outstanding. The maximum number of common shares 
that may be issued within any one-year period under all share-based compensation arrangements implemented 
by the Company may not exceed 1.5% of the then issued and outstanding number of common shares. The 
maximum number of common shares that may be issued under the PSU plan, the RSU plan and the DSU plan 
cumulatively is 2.6% of the total number of common shares issued and outstanding.

a) Stock options

The stock option exercise price is determined by the Board at the grant date and may not be less than the 
market price on the grant date. The market price is generally the volume weighted average trading price of the 
common shares on the TSX or such other exchange on which the common shares are trading during the five 
trading days immediately preceding the grant date.

Stock options granted prior to 2020 typically vest on the grant date’s fourth anniversary, and may have a term of 
up to 10 years. Stock options granted in 2020 onwards will vest in equal installments over a period of three 
years from the grant date and may have a term of up to 10 years.

78

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

The stock option plan allows for the cashless exercise of options at the Board’s discretion, if the common shares 
issuable upon the exercise of the options are to be immediately sold. This amount may, at the discretion of the 
Board, be settled in cash, by the issuance of common shares from treasury or in common shares acquired on 
the market. Historically, the Board has settled granted stock options by issuance of common shares from 
treasury. The Company has no intention to settle in cash.

The Company’s stock option transactions during the year were as follows:

2023

2022

Weighted 
average 
exercise 
price per 
share option
$

Weighted 
average 
exercise 
price per 
share option
$

Number of 
options

Number of 
options

Outstanding, at beginning of the year
Granted during the year
Exercised during the year
Forfeited during the year

25.46
24.51
18.01
24.08

1,038,790
131,961
(24,006)
(36,112)

24.23
27.73
17.87
25.39

1,157,713
102,518
(156,675)
(64,766)

Outstanding, at the end of the year

25.55

1,110,633

25.46

1,038,790

Options, exercisable at the end of the year

25.33

895,498

27.08

570,094

The weighted average share price, on the date the stock options were exercised, during the year was $23.89 
(2022 – $28.04).

The Company’s weighted average remaining contractual life and exercise price of its outstanding and 
exercisable stock options were as follows:

Exercise price 
range

$15.94 to $17.00
$19.31 to $27.73
$30.70 to $38.83

Stock options outstanding
Weighted
average
remaining
contractual 
life
(in years)

Weighted
average
exercise 
price
$

Number of 
stock 
options

Stock options exercisable

Number of 
stock 
options

Weighted
average
remaining
contractual 
life
(in years)

Weighted
average
exercise 
price
$

178,400
521,958
410,275

1,110,633

5.3
6.0
4.6

5.4

16.14
22.65
33.33

178,400
343,284
373,814

25.55

895,498

5.3
4.5
4.4

4.6

16.14
21.13
33.57

25.33

The weighted average fair value of stock options estimated at the grant date for the year is $8.55 (2022 – 
$9.32).

79

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

The Black-Scholes model was used to estimate the fair value of stock options. In determining the fair value of 
these stock options, the following assumptions were used:

Risk-free interest rate
Expected volatility
Estimated dividend yield
Expected life of the options (in years)

b) PSU plan

Grant Dates
March 14, 2023 and September 5, 2023 
3.4% - 3.7%
35.1% - 43.4%
3.0% - 3.9%
6.5

A PSU represents the right to receive a common share settled by the issuance of treasury shares or purchased 
on the open market or the cash equivalent at the market value of a share at the vesting date at the discretion of 
the Board. The Company has no intention to settle in cash. PSUs generally vest 100% on the third anniversary 
of the grant date. 

The number of units that will vest is calculated based on a performance adjustment factor of between 0.0 and 
2.0 which is determined based on the Company’s revenues (weighted at 25%) and basic EPS (weighted at 
75%) performance relative to the Board established targets that have been set for the three-year performance 
period between the grant date and the vesting date of the PSUs.

Therefore, the number of units that vest and are paid out may be higher or lower than the number of units 
originally granted to a participant.

The Company’s PSU plan transactions during the year were as follows:

Outstanding, at beginning of the year
Granted during the year
Settled during the year
Forfeited during the year

2023
Number of units
 (vested and unvested)
232,667
199,194
(197,591)
(20,570)

2022
Number of units
 (vested and unvested)
255,385
108,345
(106,690)
(24,373)

Outstanding, at the end of the year

213,700

232,667

The weighted average fair value of the grant price for the year was $20.73 (2022 – $25.44).

80

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

c) RSU plan

A RSU represents the right to receive a common share settled by the issuance of treasury shares or purchased 
on the open market or the cash equivalent of the market value of a share at the vesting date at the discretion of 
the Board. The Company has no intention to settle in cash. RSUs generally vest 100% on the third anniversary 
of the grant date. The number of units which will vest and are paid is equal to the number of units originally 
granted to a participant. 

The Company’s RSU plan transactions during the year were as follows:

Outstanding, at beginning of the year
Granted during the year
Settled during the year
Forfeited during the year

2023
Number of units
 (vested and unvested)
170,164
133,077
(54,721)
(12,618)

2022
Number of units
 (vested and unvested)
93,596
88,051
—
(11,483)

Outstanding, at the end of the year

235,902

170,164

The weighted average fair value of the grant price for the year was $24.59 (2022 – $25.77).

d) DSU plan

A DSU represents the right to receive a common share settled by the issuance of treasury shares or purchased 
on the open market. DSUs granted vest in equal installments on the last day of each month of the year 
immediately following the grant date, and relate to the applicable portion of the Directors’ annual retainer.

The Company’s DSU plan transactions during the year were as follows:

Outstanding, at beginning of the year
Granted during the year
Settled during the year
Forfeited during the year

2023
Number of units
 (vested and unvested)
84,761
23,710
(12,362)
(1,511)

2022
Number of units
 (vested and unvested)
67,857
16,904
—
—

Outstanding, at the end of the year

94,598

84,761

The weighted average fair value of the grant price for the year was $25.02 (2022 – $25.73).

81

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

21 Business combinations

Silk & Snow 

On January 4, 2023, the Company completed an asset purchase agreement for substantially all of the net 
assets of Silk & Snow Inc., a direct-to-consumer sleep retailer.  

This acquisition has been accounted for using the acquisition method.

The following table summarizes the purchase consideration that is paid or payable and the allocation of the 
purchase consideration to the identifiable assets acquired and liabilities assumed based on the Company’s 
estimate of the fair values: 

Purchase consideration
Cash consideration
Working capital adjustment
Contingent consideration

Total purchase consideration

Allocation of purchase consideration to net assets acquired

Trade and other receivables
Inventories
Prepaid expenses and deposits
Property and equipment
Right-of-use assets
Intangible assets
Deferred tax assets
Trade and other payables
Deferred revenues
Lease liabilities

Total net assets acquired

Goodwill

Total net assets acquired and goodwill

$

24,089
571
1,271

25,931

624
6,811
532
377
255
12,137
100
(3,180)
(1,081)
(255)

16,320

9,611

25,931

To estimate the fair value of the brand (included in intangible assets), the Company used the royalty relief 
method using a discounted cash flow model. The Company developed assumptions related to forecasts on 
revenues and earnings before interest, taxes, depreciation and amortization (“EBITDA”) forecasts, royalty rates 
and discount rate.

Recognized goodwill reflects the value assigned to expected future synergies, a portion of which is tax 
deductible. 

Pursuant to the purchase agreement, the seller is entitled to receive a contingent consideration payment if the 
acquired business achieves specified earnings level during the period commencing on January 1, 2023 and 

82

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

ending on December 31, 2025. At the date of acquisition, the Company recorded a contingent consideration 
liability of $1,271 based on expected outcome (discounted) at the end of the contingency period. 

The results of operations since January 1, 2023, the date of acquisition, have been included in these 
consolidated financial statements. 

Casper Canada

On April 14, 2023, the Company completed an asset purchase agreement for substantially all of the net assets 
of Casper Sleep Inc.'s Canadian operations.  

This acquisition has been accounted for using the acquisition method.

The following table summarizes the purchase consideration that is paid or payable and the allocation of the 
purchase consideration to the identifiable assets acquired and liabilities assumed based on the Company’s 
estimate of the fair values: 

Purchase consideration
Cash consideration

Total purchase consideration

Allocation of purchase consideration to net assets acquired

Inventory
Property and equipment
Right-of-use assets
Intangible assets
Trade and other payables
Lease liabilities

Total net assets acquired

Goodwill

Total net assets acquired and goodwill

$

34,775

34,775

1,695
1,822
5,746
22,035
(578)
(5,746)

24,974

9,801

34,775

To estimate the fair value of the brand (included in intangible assets), the Company used the royalty relief 
method using a discounted cash flow model. The Company developed assumptions related to revenue and 
earnings before interest, taxes, depreciation, and amortization (“EBITDA”) forecasts, royalty rates and discount 
rate.

Recognized goodwill reflects the value assigned to expected future synergies, a portion of which is tax 
deductible. 

83

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

22 Financial instruments and risk management

The Company’s activities expose it to a variety of financial risks: market risk (including foreign exchange risk 
and cash flow and fair value interest risks), credit risk and liquidity risk. The Company’s overall risk management 
program and business practices seek to minimize any potential adverse effects on the Company’s consolidated 
financial performance. 

Risk management is carried out by the senior management team and is overseen by the Board.

Market risk

Market risk is the loss that may arise from changes in factors such as interest rates, foreign exchange and the 
impact these factors may have on other counterparties.

•

Foreign exchange risk

A portion of the Company’s sales and purchases are denominated in U.S. dollars which results in foreign 
currency exposure related to fluctuations between the Canadian and U.S. dollars. Foreign currency forward 
contracts can be used from time to time to mitigate risks associated with forecasted U.S. dollar merchandise 
purchases sold in Canada. 

•

Cash flow and fair value interest risk 

The Company’s income and operating cash flows are substantially independent of changes in market interest 
rates. The Company’s primary interest rate risk arises from long-term debt. The Company manages its exposure 
to changes in interest rates by using a combination of variable and fixed rate debt by utilizing interest rate swaps  
to achieve the desired proportion of variable and fixed rate debt. As at December 31, 2023, an increase or 
decrease in interest rates by 1% would result in an increase or a decrease of $1,013 (2022 – $400) on interest 
expense on the credit facilities. 

Credit risk 

Credit risk refers to the risk of losses due to failure of the Company’s customers or other counterparties to meet 
their payment obligations. Credit risk arises from deposits with banks, as well as credit exposures from vendors 
for the payment of rebate amounts and balances owed from third party financing companies under the various 
financing plans the Company offers its customers. In order to manage its credit risk, the Company closely 
monitors its financial assets and holds its deposits at highly-rated financial institutions. Sales to retail customers 
are settled in cash, financed by third party financing companies or by using major credit cards. The Company 
transfers the credit risk for financing plans to third party financing companies. The third party financing 
companies that the Company deals with carry a minimum rating of BBB or better.

Trade and other receivables are written off when there is no reasonable expectation of recovery. Indicators that 
there is no reasonable expectation of recovery include, amongst others, the failure of a debtor to engage in a 

84

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

repayment plan with the group, and a failure to make contractual payments for a period of greater than 90 days 
past due. 

The trade and other receivables presented on the consolidated statements of financial position are net of 
expected credit losses. 

Liquidity risk 

Liquidity risk is the risk the Company will not be able to meet a demand for cash or to fund its obligations as they 
come due. Liquidity risk also includes the risk of not being able to liquidate assets in a timely manner at a 
reasonable price. Prudent liquidity management implies maintaining sufficient cash and the availability of 
funding through an adequate amount of committed credit facilities. 

As at December 31, 2023, the Company’s cash balance was $37,371 with an additional $98,700 (not including 
the $100,000 accordion) of liquidity available under the Company’s credit facility.

The table below analyzes the Company’s financial liabilities into relevant maturity groupings based on the 
remaining period from the consolidated statements of financial position dates to the contractual maturity date. 
The amounts in the table reflect the contractual undiscounted cash flows (including interest where applicable) 
which may differ to the carrying values of the liabilities at the reporting date. 

At December 31, 2023

Trade and other payables
Lease liabilities
Long-term debt
Other liabilities

At December 31, 2022

Trade and other payables
Lease liabilities
Long-term debt
Other liabilities

Within
1 year
$

110,966
56,281
12,506
23,136

202,889

106,883
51,187
6,936
22,705

187,711

Between 1
and 5 years
$

—
198,692
183,913
5,492

388,097

—
173,621
119,476
12,723

305,820

Over
5 years
$

—
233,834
—
—

233,834

—
157,889
—
—

157,889

Fair value of financial instruments

The different levels used to determine fair values have been defined as follows:

•

•

Level 1 – inputs use quoted prices (unadjusted) in active markets for identical financial assets or financial 
liabilities that the Company has the ability to access.

Level 2 – inputs other than quoted prices included in Level 1 that are observable for the financial asset or 
financial liability, either directly or indirectly. Level 2 inputs include quoted prices for similar financial assets 

85

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

and financial liabilities in active markets, and inputs other than quoted prices that are observable for the 
financial liabilities.

•

Level 3 – inputs are unobservable inputs for the financial asset or financial liability and include situations 
where there is little, if any, market activity for the financial asset or financial liabilities.

The following describes the fair value determinations of financial instruments:

•

•

•

•

•

•

The carrying values of cash, trade and other receivables, trade and other payables, deferred revenues and 
the share repurchase commitment under the ASPP approximate their fair values due to the relatively short 
periods to maturity of these financial instruments.

The carrying value of the long-term debt under the senior secured credit facility approximates its fair value 
as the terms and conditions of the borrowing arrangements are comparable to market terms and conditions 
as at December 31, 2023 and December 31, 2022. 

The interest rate swap obtained effective April 1, 2021 is recognized at fair value based on observable 
quoted market prices for identical financial instruments in active markets as at December 31, 2023 and 
December 31, 2022. The interest rate swap is included in trade and other receivables in the consolidated 
statements of financial position.

The convertible note receivable is recognized at fair value. The inputs to the measurement of fair value are 
level 3 inputs. The Company valued the convertible note receivable using the Black-Scholes pricing model 
and the Crank-Nicolson finite difference method; significant model inputs include share price, risk-free 
interest rate and expected volatility. An increase or decrease in the model inputs would result in an increase 
or decrease in the fair value the convertible note receivable. Changes in the value of the convertible note 
receivable for the year ended December 31, 2023 consisted of interest income of $1,546 and unrealized 
foreign exchange losses of $625 recognized within other income in the consolidated statement of income 
and other comprehensive income.

The warrant is recognized at fair value. The inputs to the measurement of fair value are level 3 inputs. The 
Company valued the warrant using the Binomial option pricing model; significant model inputs include share 
price, risk-free interest rate and expected volatility. An increase or decrease in the model inputs would result 
in an increase or decrease in the fair value the warrant. Changes in the value of the warrant for the year 
ended December 31, 2023 consisted of unrealized foreign exchange losses of $70 recognized within other 
income in the consolidated statement of income and other comprehensive income.

The redemption liabilities related to the acquisition of Hush were initially recognized at fair value on 
acquisition date and subsequently measured at amortized cost. The inputs to the measurement of the fair 
value are level 3 inputs. The fair value measurements were made using a discounted cash flow model; 
significant model inputs were expected future pre-tax earnings over the measurement period (determined 
with reference to the specific acquired business) and a pre-tax discount rate of 14%. The discount rate is 
attributable to the level of risk related to economic growth factors combined with the length of the contingent 
payment periods; and the dispersion was driven by unique characteristics of the businesses acquired and 
the respective terms for these future payments. 

86

Sleep Country Canada Holdings Inc. Annual Report 2023 
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

Changes in the value of the redemption liabilities comprises the following:

Redemption liabilities – Current and non-current

At January 1, 2022
Changed in estimated outcome
Accretion

At December 31, 2022

At January 1, 2023
Change in estimated outcome
Purchase of non-controlling interests
Accretion

At December 31, 2023

Total
$

23,916
(20,458)
6,608

10,066

10,066
(5,387)
(1,300)
2,285

5,664

•

The contingent consideration liability related to the acquisition of Silk & Snow was initially recognized at fair 
value on acquisition date and subsequently measured at amortized cost. The inputs to the measurement of 
fair value are level 3 inputs. The amount of payment is determined based on a formula, the key inputs to 
which are (i) a contractually agreed maximum payment of up to $19,500, (ii) a contractually specified 
earnings level and (iii) the actual pre-tax earnings for the contingency period. The inputs to the 
measurement of the fair value of the contingent liability are Level 3 inputs. The fair value measurement was 
made using a discounted cash flow model; significant model inputs were expected future pre-tax earnings 
over the contingency period (determined with reference to the specific acquired business) and a pre-tax 
discount rate of 17.5%. The discount rate is attributable to the level of risk related to economic growth 
factors combined with the length of the contingent payment periods; and the dispersion was driven by 
unique characteristics of the businesses acquired and the respective terms for these future payments. 
Changes in the value of the contingent consideration liability for the year ended December 31, 2023 
consisted of accretion expense of $222 recognized within finance related expenses in the consolidated 
statement of income and other comprehensive income.

Capital risk management 

The Company’s objectives when managing capital are to safeguard its ability to continue as a going concern in 
order to provide returns for its shareholders in the form of cash dividends, benefits to other stakeholders and to 
maintain an optimal capital structure to minimize the cost of capital. In order to maintain or adjust the capital 
structure, the Company may issue new shares or sell assets to reduce long-term debt.

23 Contingent liabilities and unrecognized contractual commitments

In the normal course of business, the Company has entered into agreements that include indemnities in favour 
of third parties, such as purchase and sale agreements, confidentiality agreements, engagement letters with 
advisers and consultants, leasing contracts, licence agreements, information technology agreements, and 
various product and service agreements. These indemnification arrangements may require the Company to 
compensate counterparties for losses incurred by the counterparties as a result of breaches in representations, 
covenants and warranties provided by the Company or as a result of litigation or other third party claims or 
statutory sanctions that may be suffered by the counterparties as a consequence of the relevant transaction. In 

87

Sleep Country Canada Holdings Inc. Annual Report 2023 
      
   
      
   
Sleep Country Canada Holdings Inc.
Notes to Consolidated Financial Statements
As at December 31, 2023 and December 31, 2022

(in thousands of Canadian dollars, unless otherwise noted)

some instances, the terms of these indemnities are not explicitly defined. The Company, whenever possible, 
tries to limit this potential liability within the particular agreement or contract; however, due to the unpredictability 
of future events, the maximum amount of any potential reimbursement required to be made by the Company 
cannot be reasonably estimated, but could have a material adverse effect on the Company.

24 Related party transactions and balances

Key management personnel are those individuals who have the authority and responsibility for planning, 
directing and controlling the activities of the Company, including members of the Company’s Board of Directors. 
The Company incurred the following compensation expenses in relation to key management personnel:

Salaries and short-term benefits
Share-based compensation
Directors’ fees

25 Subsequent events

2023
$

2,368  
3,129  
532  

6,029  

2022
$

4,219
2,746
549

7,514

On February 5, 2024, the Company declared a dividend of $0.237 per common share that was paid on February 
29, 2024 to holders of the common shares of record as at the close of business on February 21, 2024.

88

Sleep Country Canada Holdings Inc. Annual Report 2023 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
Sleep Well. Stay Well.™

Sleep Country Canada Holdings Inc. 
7920 Airport Road, Brampton, ON, L6T 4N8 
Telephone 289-748-0206

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