Quarterlytics / Consumer Cyclical / Furnishings, Fixtures & Appliances / Sleep Number

Sleep Number

snbr · NASDAQ Consumer Cyclical
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Ticker snbr
Exchange NASDAQ
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Employees 1001-5000
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FY2018 Annual Report · Sleep Number
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Proxy Statement and Annual Report 

Sleep Number Corporation 

2018 Annual Meeting 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Dear Shareholders, 

The future belongs to companies with purpose.  At Sleep Number, our differentiated business 
model is centered on a singular mission of improving lives by individualizing sleep experiences. 

Our consumer innovation strategy was initiated six years ago in anticipation of the powerful 
convergence of consumer trends in sleep, technology and health.  Since that time, we have 
invested nearly half a billion dollars to strengthen our competitive advantages: sleep 
innovation, exclusive distribution, and lifelong customer relationships.  In November we also 
changed our corporate name to Sleep Number Corporation in support of our more broadly 
relevant brand and long-term value creation. 

The integrated strategic company transformation and ongoing evolution is optimizing our 
culture and opportunities, while considering risks as we drive sustainable growth.  Our progress 
is demonstrated in the superior shareholder returns we have delivered, including 53 percent 
stock price appreciation over the past five years.  Our record 2017 financial results included: 

•  Net sales of $1.4 billion, up 10% versus the prior year, with positive comparable sales for 

the fourth consecutive year; 

•  Net operating profit of $92 million, up 20%; and 
•  Earnings per share of $1.55, up 41% 

We generated record cash flows from operations of $173 million, up 14% versus 2016, while 
returning $150 million in cash to shareholders through share repurchases.  We continue to 
prioritize high-confidence investments in the business, generating a return on invested capital 
of more than 14% in 2017 (well above our weighted average cost of capital). 

The force behind our strategy is our relentless focus on the consumer.  We are committed to 
understanding, anticipating and adapting to our customers’ changing needs.  We have 
disrupted the commoditized mattress industry with “Sleep Tech” that provides life-changing 
value.  We are leading a shift from traditional to disruptive technologies.  Our proprietary 
SleepIQ® technology platform captures more than 4 billion biometric data points every night, 
making it one of the most comprehensive databases of consumer biometric data.  Our 
proprietary algorithms interpret this data to provide relevant insights to improve our 
customers’ sleep and wellness. 

In a world where consumers are taking increasing accountability for their health, our high-
quality data combined with individualized adjustability sets us apart.  We continued to bring 
these advantages to consumers in 2017 with the introduction of the most important innovation 
in our company’s 31-year history – the Sleep Number 360® smart bed.  With SleepIQ 
technology as its brain, the 360 smart bed automatically responds to sleepers’ biometrics by 
adjusting the firmness to improve their quality of sleep, while providing individual sleep and 
biometric data.  We will continue to advance the robustness of our sleep data and linkage to 
overall health as part of our long-term strategic orientation. 

 
 
 
 
 
 
 
 
Our investment decisions have also supported exclusive distribution.  Our direct to consumer 
approach includes an extraordinary retail experience that has over 550 healthy stores in 50 
states with a cohesive online shopping experience.  We utilize machine learning models to 
optimize our direct-to-consumer marketing actions to break through today’s noisy and crowded 
consumer market place.  This precision targeting individualizes communications by determining 
what content will be most effective for specific consumers, thus resulting in a high return on 
our marketing investments.  Our customer relationships are lifelong and these predictive tools 
help deepen our connections with our loyal customers and attract new consumers to the 
brand.  Today, high-value referral business and repeat customers constitute more than 40% of 
our revenue. 

As a further amplification of how Sleep Number® adjustability and SleepIQ technology improve 
sleep and performance, we announced a groundbreaking partnership with the National 
Football League in early 2018.  We are now the NFL’s official sleep and wellness partner and 
expect this partnership to generate broader awareness for the Sleep Number brand. 

We still have significant opportunity to further improve our customer experience and operating 
margins as we execute our strategic initiatives.  The investments we have made in our 
technology platforms are enabling increased profitability through faster and more efficient 
operations.  Our teams have embraced lean and six sigma methodologies, implementing 
process improvements that result in better service, reduced costs, and elimination of waste.  
We also are on track with multi-year plans to upgrade our supply chain.  Pilots to manufacture 
and deliver pre-assembled beds are validating efficiency, reliability and value improvements.  
We expect to benefit from continuing gross margin leverage as we realize efficiencies from this 
network reconfiguration and the full deployment of the Sleep Number 360 line of smart beds. 

The future belongs to companies with purpose that is meaningful to consumers.  The core of 
our culture is the dedication to improving lives; we have improved more than 11 million lives 
with better quality sleep.  Our passionate, talented and mission-driven teams comprise the 
culture that will enable us to achieve our vision of becoming one of the world’s most beloved 
brands by delivering an unparalleled sleep experience.  Break-through consumer innovations, 
like our Sleep Number 360 smart bed, define the future of sleep and shape the future of health 
and wellness. 

Sleep well, dream big, 

Shelly Ibach 
Sleep Number setting 40, average SleepIQ score of 77 
President and Chief Executive Officer 

2 

 
 
 
 
 
 
 
 
1001 Third Avenue South 
Minneapolis, Minnesota 55404 

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS 
May 16, 2018 

TO THE SHAREHOLDERS OF SLEEP NUMBER CORPORATION: 

Sleep Number Corporation will hold its Annual Meeting of Shareholders at 8:30 a.m. 
Central Time on Wednesday, May 16, 2018.  The meeting will be conducted completely as a 
virtual meeting via the Internet at www.virtualshareholdermeeting.com/SNBR2018.  The 
purposes of the meeting are to: 

1.  Elect three persons to serve as Directors for three-year terms; 

2.  Cast an advisory vote to approve executive compensation; and 

3.  Cast an advisory vote to ratify the selection of Deloitte & Touche LLP as our 
independent registered public accounting firm for the 2018 fiscal year ending 
December 29, 2018. 

Shareholders of record at the close of business on March 21, 2018 will be entitled to vote 

at the meeting and any adjournments thereof.  Your vote is important.  Please be sure to vote 
your shares in favor of the Board of Directors’ recommendations in time for our May 16, 2018 
meeting date.  Your attention is directed to the Proxy Statement for a more complete statement of 
the matters to be considered at the meeting.  

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY 

MATERIALS FOR THE SHAREHOLDERS’ MEETING TO BE HELD ON MAY 16, 
2018:  The Proxy Statement and Annual Report for the year ended December 30, 2017 and 
related materials are available at www.sleepnumber.com/investor-relations. 

By Order of the Board of Directors, 

Mark A. Kimball 
Senior Vice President, 
Chief Legal and Risk Officer and Secretary 

Minneapolis, Minnesota 

April 6, 2018

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

Page 

FREQUENTLY ASKED QUESTIONS ABOUT THE MEETING AND VOTING ............................ 1 

STOCK OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS................ 8 

PROPOSAL 1 −  ELECTION OF DIRECTORS .................................................................................. 10 

EXECUTIVE COMPENSATION ........................................................................................................... 28 

PROPOSAL 2 −  ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION ............... 67 

AUDIT COMMITTEE REPORT ........................................................................................................... 68 

PROPOSAL 3 −  RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED  

 PUBLIC ACCOUNTING FIRM ............................................................................... 70 

OTHER MATTERS ................................................................................................................................. 72 

As used in this Proxy Statement, the terms “we,” “us,” “our,” the “company” and “Sleep 
Number” mean Sleep Number Corporation and its subsidiaries and the term “common stock” 
means our common stock, par value $0.01 per share. 

i 

 
 
 
 
1001 Third Avenue South 
Minneapolis, Minnesota 55404 

PROXY STATEMENT 
FOR 
ANNUAL MEETING OF SHAREHOLDERS 

May 16, 2018 

FREQUENTLY ASKED QUESTIONS ABOUT THE MEETING AND VOTING 

This Proxy Statement is furnished in connection with the solicitation of proxies by the 

Board of Directors of Sleep Number Corporation for use at the 2018 Annual Meeting of 
Shareholders. 

When is the Annual Meeting and who may attend? 

The Annual Meeting will be held at 8:30 a.m. Central Time on Wednesday, May 16, 2018.  

The meeting will be conducted completely as a virtual meeting via the Internet.  Shareholders 
may attend the meeting, vote their shares and submit questions electronically during the meeting 
via live webcast by visiting www.virtualshareholdermeeting.com/SNBR2018.  Our 2018 
Annual Meeting will be held completely online to enable greater participation and efficiency for 
shareholders and the company.  Shareholders will need the 16-digit control number included in 
Notice of Internet Availability of Proxy Materials, on the proxy card or in the instructions that 
accompanied the proxy materials to enter the annual meeting and to vote their shares at the 
meeting. 

Who is entitled to vote? 

Shareholders of record at the close of business on March 21, 2018 (the “Record Date”) are 

entitled to vote at the meeting.  As of the Record Date, there were 37,392,488 shares of common 
stock outstanding.  Each share is entitled to one vote on each matter to be voted on at the Annual 
Meeting.  Shareholders are not entitled to cumulative voting rights. 

What is the difference between “Shareholders of Record” and “Beneficial Owners”? 

If your shares are registered in your name in the records maintained by our stock transfer 

agent, you are a “Shareholder of Record.”  If you are a Shareholder of Record, notice of the 
meeting was sent directly to you. 

If your shares are held in the name of your bank, broker, nominee or other holder of 

record, your shares are held in “street name” and you are considered the “Beneficial Owner.”  
Notice of the meeting has been forwarded to you by your bank, broker, nominee or other holder 

1 

 
 
 
 
 
 
 
 
 
of record, who is considered, with respect to those shares, the Shareholder of Record.  As the 
Beneficial Owner, you have the right to direct your bank, broker, nominee or other holder of 
record how to vote your shares by using the voting instructions you received.   

If you are a Beneficial Owner and you do not give instructions to the organization holding 

your shares, then that organization cannot vote your shares and the shares held by that 
organization will not be considered as present and will not be entitled to vote on any matter to be 
considered at the Annual Meeting. 

How can I receive proxy materials? 

We are furnishing proxy materials to our shareholders primarily via the Internet.  On or 

about April 6, 2018, we will begin mailing to certain of our shareholders a Notice of Internet 
Availability of Proxy Materials (the “Shareholder Notice”), which includes instructions on (i) 
how to access our Proxy Statement and Annual Report on the Internet, (ii) how to request that a 
printed copy of these proxy materials be forwarded to you, and (iii) how to vote your shares.  If 
you receive the Shareholder Notice, you will not receive a printed copy of the proxy materials 
unless you request a printed copy by following the instructions in the Shareholder Notice.  All 
other shareholders will be sent the proxy materials by mail beginning on or about April 6, 2018. 

Requests for printed copies of the proxy materials can be made by Internet at 

http://www.proxyvote.com, by telephone at 1-800-579-1639 or by email at 
sendmaterial@proxyvote.com by sending a blank email with your control number in the subject 
line. 

What does it mean if I receive more than one proxy card or Shareholder Notice? 

If you received more than one proxy card or Shareholder Notice, it generally means you 

hold shares registered in more than one account.  If you received a paper copy of the proxy 
statement and you choose to vote by mail, sign and return each proxy card.  If you choose to vote 
by Internet or telephone, vote once for each proxy card and/or Shareholder Notice you receive.  If 
you have received more than one Shareholder Notice, vote once for each Shareholder Notice that 
you receive. 

What are shareholders being asked to vote on? 

There are three items to be voted on at the meeting: 

•  The election of three persons to serve as Directors for three-year terms; 

•  An advisory vote to approve executive compensation; and 

•  An advisory vote to ratify the selection of Deloitte & Touche LLP as our independent 
registered public accounting firm for the fiscal year ending December 29, 2018. 

2 

 
 
 
What are my voting choices? 

For proposal 1, the election of Directors, you may: 

•  Vote in favor of all nominees; 

•  Vote in favor of specific nominees and withhold a favorable vote for specific 

nominees; or 

•  Withhold authority to vote for all nominees. 

For each of proposal 2 (the advisory vote to approve executive compensation) and 
proposal 3 (the advisory vote to ratify the selection of independent auditors) you may: 

•  Vote in favor of the proposal; 

•  Vote against the proposal; or 

•  Abstain from voting on the proposal. 

How does the Board recommend that I vote? 

Sleep Number’s Board unanimously recommends that you vote your shares: 

•  “For” the election of each of the nominees for Director nominated herein by the 

Board of Sleep Number; 

•  “For” the advisory vote to approve executive compensation; and 

•  “For” the advisory vote to ratify the selection of Deloitte & Touche LLP as our 

independent registered public accounting firm for the fiscal year ending December 29, 
2018. 

How are votes counted? 

If you are a Shareholder of Record and grant a proxy by telephone or Internet without 

voting instructions, or sign and submit your proxy card without voting instructions, your shares 
will be voted “FOR” each Director nominee and “FOR” each of the other proposals outlined 
above in accordance with the recommendations of the Board. 

Proxies marked “Withhold” on proposal 1 (election of Directors), or “Abstain” on 

proposal 2 (the advisory vote to approve executive compensation) or proposal 3 (the advisory 
vote to ratify the selection of independent auditors), will be counted in determining the total 
number of shares entitled to vote on such proposals and will have the effect of a vote “Against” a 
Director or a proposal. 

If you are a Beneficial Owner and hold your shares in “street name,” such as through a 
bank, broker or other nominee, you generally cannot vote your shares directly and must instead 

3 

 
 
 
instruct the broker how to vote your shares using the voting instruction form provided by the 
broker.   

What is a Broker Non-Vote? 

If a Beneficial Owner does not provide timely instructions, the broker will not have the 

authority to vote on any non-routine proposals at the Annual Meeting, which includes proposals 1 
and 2.  Brokers will have discretionary authority to vote on proposal 3 because the ratification of 
the appointment of independent auditors is considered a routine matter.  If the broker votes on 
proposal 3 (the advisory vote to ratify the selection of independent auditors), but does not vote on 
another proposal because the broker does not have discretionary voting authority and has not 
received instructions from the Beneficial Owner, this results in a “broker non-vote” with respect 
to such other proposal(s). 

Broker non-votes on a matter may be counted as present for purposes of establishing a 

quorum for the meeting, but are not considered entitled to vote on that particular matter.  
Consequently, broker non-votes generally will have no effect on the outcome of the matter.  
However, if and to the extent that broker non-votes are required to establish the presence of a 
quorum at the Annual Meeting, then any broker non-votes will have the same effect as a vote 
“Withheld” or “Against” any matter that requires approval of a majority of the minimum number 
of shares required to constitute a quorum for the transaction of business at the Annual Meeting.  

What is the vote required to approve each proposal? 

Assuming that a quorum is present to vote on each of the proposals, proposals 1, 2, and 3 
will require the affirmative vote of holders of a majority of the shares represented and entitled to 
vote in person or by proxy on such action. 

Please note that each of proposals 2 and 3 are “advisory” votes, meaning that the 
shareholder votes on these items are for purposes of enabling shareholders to express their point 
of view or preference on these proposals, but are not binding on the company or its Board of 
Directors and do not require the company or its Board of Directors to take any particular action in 
response to the shareholder vote.  The Board intends to consider fully the votes of our 
shareholders in the context of any further action with respect to these proposals. 

What constitutes a “quorum,” or how many shares are required to be present to conduct 
business at the Annual Meeting? 

The presence, in person or by proxy, of the holders of a majority of the outstanding shares 
of common stock entitled to vote (i.e., at least 18,696,245 shares) will constitute a quorum for the 
transaction of business at the Annual Meeting.  In general, shares of common stock represented 
by a properly signed and returned proxy card or properly voted by telephone or via the Internet 
will be counted as shares represented and entitled to vote at the Annual Meeting for purposes of 
determining a quorum, without regard to whether the card reflects abstentions and withhold votes 
(or is left blank) or reflects a “broker non-vote” on a matter. 

4 

 
 
 
How do I vote my shares? 

If you are a Shareholder of Record as of the record date, you can vote your shares in any 

of the following ways: 

•  Over the telephone by calling the toll-free number on the proxy card; 

•  Over the Internet by following the instructions on the proxy card; 

•  Through the mail – if you received a paper copy of the proxy statement, you may 
vote by mail by signing, dating and mailing your proxy card in the envelope 
provided; or 

•  Over the Internet during the 2018 annual meeting by going to 

www.virtualshareholdermeeting.com/SNBR2018 and using your 16-digit control 
number (included on the Notice of Internet Availability of Proxy Materials, on your 
proxy card or in the instructions that accompanied your proxy materials). 

The telephone and Internet voting procedures have been set up for your convenience.  We 

encourage you to save corporate expense by submitting your vote by telephone or Internet.  The 
procedures have been designed to authenticate your identity, to allow you to give voting 
instructions, and to confirm that those instructions have been recorded properly. 

If you are a Beneficial Owner of shares held in “street name,” you must vote your shares 

in the manner prescribed by your bank, broker or other nominee.  Your bank, broker or other 
nominee has provided notice by email or a printed voting instruction card for you to use in 
directing the bank, broker or nominee how to vote your shares.  Telephone and Internet voting are 
also encouraged for Beneficial Owners who hold their shares in street name. 

Beneficial Owners should be aware that brokers are not permitted to vote shares on non-

routine matters, including the election of Directors or matters related to executive compensation, 
without instructions from the Beneficial Owner.  As a result, brokers are not permitted to vote 
shares on proposal 1 (election of Directors) or proposal 2 (the advisory vote to approve executive 
compensation) without instructions from the Beneficial Owner.  Therefore, Beneficial Owners are 
advised that if they do not timely provide instructions to their bank, broker or other holder of 
record with respect to proposals 1 or 2, their shares will not be voted in connection with any such 
proposal for which they do not provide instructions.  Proposal 3 (the advisory vote to ratify the 
selection of independent auditors) is considered a routine matter and, as such, brokers will still be 
able to vote shares held in brokerage accounts with respect to proposal 3, even if they do not 
receive instructions from the Beneficial Owner. 

Your vote is important.  Whether or not you plan to attend the meeting, we urge you to 

vote your shares in time for our May 16, 2018 meeting date. 

5 

 
 
 
May I revoke a proxy and change my vote? 

Yes.  Any shareholder giving a proxy may revoke it at any time prior to its use at the 

Annual Meeting by: 

•  Delivering written notice of revocation to the Corporate Secretary before 6:00 p.m., 

Eastern Daylight Time, on May 14, 2018; 

•  Submitting to the Corporate Secretary before 6:00 p.m., Eastern Daylight Time, on 

May 14, 2018, a properly signed proxy card bearing a later date than the prior proxy 
card;  

•  Voting again by Internet or telephone before 11:59 p.m., Eastern Daylight Time, on 

May 15, 2018; or 

•  Participating in the Annual Meeting and voting your shares electronically during the 
Annual Meeting.  Participation in the Annual Meeting will not cause your previously 
granted proxy to be revoked unless you specifically make that request. 

Can I receive future proxy materials electronically? 

Yes.  If you are a Shareholder of Record and you received a paper copy of the proxy 
materials, you may elect to receive future proxy statements and annual reports online as described 
in the next paragraph.  If you elect this feature, you will receive an email message notifying you 
when the materials are available, along with a web address for viewing the materials.  If you 
received this proxy statement electronically, you do not need to do anything to continue receiving 
proxy materials electronically in the future. 

Whether you are a Shareholder of Record or a Beneficial Owner holding shares through a 

bank or broker, you can enroll for future electronic delivery of proxy statements and annual 
reports by following these steps: 

•  Go to our website at www.sleepnumber.com; 

• 

In the Investor Relations section, click on Electronic Fulfillment; 

•  Click on the check-marked box next to the statement “Shareholders can register for 

electronic delivery of proxy-related materials.”; and 

•  Follow the prompts to submit your request to receive proxy materials electronically. 

Generally, banks and brokers offering this choice require that shareholders vote through 

the Internet in order to enroll.  Beneficial Owners whose bank or broker is not included in this 
website are encouraged to contact their bank or broker and ask about the availability of electronic 
delivery.  As is customary with Internet usage, the user must pay all access fees and telephone 
charges.  You may view this year’s proxy materials at www.proxyvote.com. 

6 

 
 
 
What are the costs and benefits of electronic delivery of Annual Meeting materials? 

There is no cost to you for electronic delivery of annual meeting materials.  You may 

incur the usual expenses associated with Internet access as charged by your Internet service 
provider.  Electronic delivery ensures quicker delivery, allows you to view or print the materials 
at your computer and makes it convenient to vote your shares online.  Electronic delivery also 
conserves natural resources and saves the company printing, postage and processing costs. 

Who bears the proxy solicitation costs? 

The proxies being solicited hereby are being solicited by the Board of Directors of the 

company.  The cost of preparing and mailing the notice of Annual Meeting, this proxy statement 
and the accompanying proxy and the cost of solicitation of proxies on behalf of the Board of 
Directors will be borne by the company.  The company may solicit proxies by mail, internet 
(including by email, Twitter, the use of our investor relations website and other online channels of 
communication), telephone, facsimile and other electronic channels of communication, town hall 
meetings, personal interviews, press releases, and press interviews.  Our Directors, officers and 
regular team members may, without compensation other than their regular compensation and the 
reimbursement of expenses, solicit proxies by telephone or personal conversation.  In addition, we 
may reimburse brokerage firms and others for their reasonable and documented expenses incurred 
in connection with forwarding proxy materials to the Beneficial Owners of our common stock. 

7 

 
 
 
STOCK OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS 

The following table shows the beneficial ownership of Sleep Number common stock as of 
February 24, 2018 (unless another date is indicated) by (a) each director, each nominee for 
director recommended by our Board and each executive officer named in the Summary 
Compensation Table on page 52 of this Proxy Statement, (b) all directors and executive officers 
as a group and (c) each person known by us to be the Beneficial Owner of more than 5% of Sleep 
Number common stock. 

Name and Address of Beneficial Owner (1) 

Title of Class 
Common Stock  Daniel I. Alegre 
Common Stock  Andrea L. Bloomquist (3) 
Common Stock  David R. Callen (4) 
Common Stock  Andrew P. Carlin (3) 
Common Stock  Stephen L. Gulis, Jr. (5) 
Common Stock  Michael J. Harrison (5) 
Common Stock  Shelly R. Ibach (6) 
Common Stock  Suresh Krishna 
Common Stock  Brenda J. Lauderback (5) 
Common Stock  Barbara R. Matas (5) 
Common Stock  Kathleen L. Nedorostek (5) 
Common Stock  Vicki A. O’Meara  
Common Stock  Michael A. Peel (5) 
Common Stock 
Common Stock  All directors and executive officers as a group 

Jean-Michel Valette  

(19 persons) (7) 

Common Stock  BlackRock, Inc. (8) 
55 East 52nd Street  
New York, New York 10055 
Common Stock  The Vanguard Group, Inc. (9) 

100 Vanguard Blvd. 
Malvern, Pennsylvania 19355 

Amount and 
Nature of 
Beneficial 
Ownership (2) 
20,670 

108,175 

50,025 

77,232 

84,823 

43,140 

368,729 

47,067 

51,227 

9,876 

42,169 

              5,550 

108,962 

278,191 

Percent of 
Class 

* 
* 

* 

* 

* 

* 

* 

* 

* 

* 

* 

* 

* 

* 

1,660,076 

4.3% 

5,009,987 

13.2% 

4,025,241 

10.6% 

Common Stock  Disciplined Growth Investors, Inc. (10) 

3,674,807 

9.7% 

150 South Fifth Street, Suite 2550 
Minneapolis, Minnesota 55402 
Common Stock  Vulcan Value Partners, LLC (11) 

2801 Highway 280 South, Suite 300 
Birmingham, Alabama 35223 

8 

3,100,206 

8.1% 

 
 
 
 
 
 
______________________ 
* Less than 1% of the outstanding shares. 

(1)  The business address for each of the directors and executive officers of the company is c/o Sleep Number Corporation, 

1001 Third Avenue South, Minneapolis, Minnesota 55404. 

(2)  The shares shown include the following shares that directors and executive officers have the right to acquire within 60 
days through the exercise of stock options: Mr. Alegre (9,482 shares); Ms. Bloomquist (65,209 shares); Mr. Callen 
(23,022 shares); Mr. Carlin (46,084 shares); Mr. Gulis (20,357 shares); Mr. Harrison (12,951 shares); Ms. Ibach 
(235,633 shares); Mr. Krishna (13,407 shares); Ms. Lauderback (20,357 shares); Ms. Matas (2,247 shares); Ms. 
Nedorostek (15,357 shares); Ms. O’Meara (2,247 shares); Mr. Peel (30,970 shares); and Mr. Valette (20,357 shares). 
The shares shown also include the following shares that executive officers have the right to acquire within 60 days 
through the vesting of restricted stock units: Mr. Krishna (14,025 shares). 
Includes 8,082 shares held under performance stock grants that have not vested. 

(3) 

(4) 

Includes 6,060 shares held under performance stock grants that have not vested. 

(5)  The Amended and Restated 2010 Omnibus Plan (the Plan) permits non-employee directors to receive director fees in 
the form of common stock in lieu of cash, and to defer receipt of such shares. In addition, the Plan permits non-
employee directors to defer receipt of shares of the company’s common stock under an Incentive Award granted under 
the Plan (referred to as Restricted Stock Units or RSUs). The directors are entitled to the deferred shares and fully-
vested RSUs upon separation of service from the company. Mr. Gulis’s amount includes 49,746 shares that were 
deferred in lieu of director fees and 14,720 RSUs that were deferred. Mr. Harrison’s amount includes 4,689 shares that 
were deferred in lieu of director fees and 9,328 RSUs that were deferred. Ms. Lauderback’s amount includes 9,210 
RSUs that were deferred. Ms. Matas’ amount includes 4,326 shares that were deferred in lieu of director fees and 
2,642 RSUs that were deferred. Ms. Nedorostek’s amount includes 12,092 shares that were deferred in lieu of director 
fees. Mr. Peel’s amount includes 10,086 RSUs that were deferred. 

(6) 

Includes 40,407 shares held under performance stock grants that have not vested. 

(7) 

Includes an aggregate of 691,931 shares that directors and executive officers as a group have the right to acquire 
within 60 days through the exercise of stock options.  Includes an aggregate of 91,419 shares held under restricted 
performance stock grants that have not vested and 14,025 shares that directors and executive officers as a group have 
the right to acquire within 60 days through the vesting of RSUs. Also includes 70,854 shares that were deferred by 
non-employee directors in lieu of director fees and 74,616 RSUs that were deferred by executive officers and non-
employee directors.  

(8)  BlackRock, Inc. reported in a Schedule 13G filed with the Securities and Exchange Commission on January 19, 2018 
that as of December 31, 2017 it beneficially owned 5,009,987 shares of Common Stock of Sleep Number Corporation, 
had sole power to vote or to direct the vote with respect to 4,923,578 shares and sole dispositive power with respect to 
5,009,987 shares. 

(9)  The Vanguard Group, Inc. reported in a Schedule 13G/A filed with the Securities and Exchange Commission on 
February 12, 2018 that as of January 31, 2018 it beneficially owned 4,025,241 shares of Common Stock of Sleep 
Number Corporation, had sole power to vote or to direct the vote with respect to 76,295 shares, shared power to vote 
or to direct the vote with respect to 6,230 shares, shared dispositive power with respect to 78,755 shares and sole 
dispositive power with respect to 3,946,486 shares.  

(10)  Disciplined Growth Investors, Inc. reported in a Schedule 13F filed with the Securities and Exchange Commission on 
February 15, 2018 that as of December 31, 2017 it beneficially owned 3,674,807 shares of Common Stock of Sleep 
Number Corporation, had sole dispositive power with respect to 3,674,807 shares, sole power to vote or to direct the 
vote with respect to 3,065,596 shares and no voting power with respect to 609,211 shares.  

(11)  Vulcan Value Partners, LLC reported in a Schedule 13G/A filed with the Securities and Exchange Commission on 

February 12, 2018 that as of January 31, 2018 it beneficially owned 3,100,206 shares of Common Stock of Sleep 
Number Corporation, had sole power to vote or to direct the vote with respect to 3,060,697 shares and sole dispositive 
power with respect to 3,100,206 shares. 

9 

 
 
 
 
 
 
 
ELECTION OF DIRECTORS 

(Proposal 1) 

Nomination 

Article XIV of our Third Restated Articles of Incorporation provides that the number of 

Directors must be at least one but not more than 12 and must be divided into three classes as 
nearly equal in number as possible.  The exact number of Directors is determined from time-to-
time by the Board of Directors.  The term of each class is three years and the term of one class 
expires each year in rotation. 

Immediately prior to the 2018 Annual Meeting, our Board will consist of 10 members, 
three of which will be up for election at the 2018 Annual Meeting.  The Board has nominated 
Daniel I. Alegre, Stephen L. Gulis, Jr. and Brenda J. Lauderback for election to the Board, 
each for a term of three years expiring at the 2021 Annual Meeting, or until their successors are 
elected and qualified.  Mr. Alegre, Mr. Gulis, and Ms. Lauderback have each consented to being 
named as a nominee in this proxy statement and to serve as a Director if elected.  Mr. Alegre has 
served on our Board since 2013; Mr. Gulis has served on our Board since 2005; and 
Ms. Lauderback has served on our Board since 2004. 

Vote Required 

The election of each nominee for Director requires the affirmative vote of a majority of 
the shares represented and entitled to vote on the election of Directors at the Annual Meeting.  
Any broker non-votes on the election of each nominee for Director will be treated as shares not 
entitled to vote on that matter, and thus will not be counted in determining whether the Director 
has been elected. 

Board Recommendation 

The Board recommends a vote “For” the election of each of Mr. Alegre, Mr. Gulis, and 

Ms. Lauderback.  In the absence of other instructions, properly signed and delivered proxies will 
be voted “For” the election of each of these nominees. 

If prior to the Annual Meeting the Board should learn that any nominee will be unable to 
serve for any reason, the proxies that otherwise would have been voted for such nominee will be 
voted for such substitute nominee as selected by the Board.  Alternatively, the proxies, at the 
Board’s discretion, may be voted for such fewer number of nominees as results from the inability 
of any such nominee to serve.  The Board has no reason to believe that any of the nominees will 
be unable to serve. 

10 

 
 
 
 
 
 
 
 
 
 
 
Information about the Board’s Nominees and Other Directors 

The following table provides information as of the date of this Proxy Statement about each 

individual serving as a Director of our company and each individual nominated by the Board to 
serve as a Director.  Each Director or Nominee has furnished the information included below that 
relates to his or her respective age, principal occupation and business experience, as well as the 
names of other boards on which he or she currently serves as a Director or has served in the past.  
In addition, the table below highlights the relevant experience, qualifications, attributes and skills 
that led our Board to conclude that each Director or nominee is qualified to serve as a Director of 
our company. 

Name and Age of 
Nominee and/or Director 

Principal Occupation, Business Experience and 
Directorships of Other Companies 

Director 
Since 

Nominees for election this year to three-year terms expiring in 2021: 

Daniel I. Alegre 
Age 49 

Occupation:  President of Global Partner Business Solutions 
for Google, Inc. since November 2012;  Held various roles at 
Google since 2004, including President of Asia Pacific and 
Japan, overseeing all regional operations, and Vice President 
of Latin American and Asia Pacific Business Development;  
Previously, Mr. Alegre was Vice President at Bertelsmann, 
responsible for business development of its ecommerce 
division. 

2013 

Qualifications:  Mr. Alegre provides the Board with valuable 
insight into mobile and technology platforms, digital brand 
building and advertising, and e-commerce deployment and 
strategy, as well as extensive leadership in global operations 
and expansion, partner management and business 
development in technology and mass media industries. 

Stephen L. Gulis, Jr. 
Age 60 

Occupation:  Retired Executive Vice President and President 
of Global Operations for Wolverine World Wide, Inc. 
(WWW), a global marketer of branded footwear, apparel and 
accessories, a position he held from October 2007 until July 
2008;  Executive Vice President, CFO and Treasurer of 
WWW from April 1996 until October 2007. 

2005 

Qualifications:  Mr. Gulis provides the Board with extensive 
experience as a senior executive of a publicly traded 
consumer products company, including as a chief financial 
officer and treasurer with responsibility for capital 
stewardship and cash management, significant M&A activity 
and broad oversight of financial reporting and controls.  
Mr. Gulis also brings expertise in risk management, 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
implementation of enterprise technology platforms, global 
operations, human resources and product sourcing and 
quality directives. 

Other Public Company Boards: 
Current:  Independent Bank Corporation 
Prior:  Meritage Hospitality 

Brenda J. Lauderback 
Age 67 

Occupation:  Former President of the Retail and Wholesale 
Group for the Nine West Group, Inc., a designer and 
marketer of women’s footwear and accessories, from May 
1995 until January 1998;  Previous roles include President of 
Wholesale and Manufacturing for US Shoe Corporation and 
more than 18 years in senior merchandising roles at the 
Department Store Division of Target Corporation. 

2004 

Qualifications:  Ms. Lauderback brings to our Board 
extensive leadership in merchandising, marketing, product 
development and design and manufacturing at prominent 
national wholesale and retail companies.  Her breadth of 
experience as a director on several other publicly traded 
company boards also provides our Board with significant 
insight into leading practices in executive compensation and 
corporate governance.  Ms. Lauderback is a National 
Association of Corporate Directors (NACD) Board 
Leadership Fellow, having completed NACD’s 
comprehensive program of study for directors and corporate 
governance professionals.  She supplements her skill sets 
through ongoing engagement with the director community, 
and access to leading practices.  Ms. Lauderback was 
selected as one of the top 100 Directors by NACD in 2017. 

Other Public Company Boards: 
Current:  Denny’s Corporation and 
Wolverine World Wide, Inc.  
Prior:  Big Lots, Inc., Louisiana-Pacific Corporation, Irwin 
Financial Corporation, Jostens Corporation 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS YOU VOTE 
“FOR” THE ELECTION OF EACH OF THE NOMINEES LISTED ABOVE 

Directors not standing for election this year whose terms expire in 2019: 

Michael J. Harrison 
Age 57 

Occupation:  Board Director since January 2016, and 
previously interim CEO from March 2014 to May 2015, of 
OOFOS, LLC, a leader in the emerging global category of 
recovery footwear for athletes;  President & Chief Operating 

2011 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Officer of Grand Circle Corporation, a leading overseas 
travel company serving U.S. travelers age 50+, from August 
2016 through January 2017;  Board Director of Totes 
Isotoner Corporation, a leading global marketer of umbrellas, 
gloves, rainwear, slippers and other weather-related 
accessories from December 2014 to August 2016;  Previously 
Chief Brand Officer for The Timberland Company, a leading 
brand of outdoor footwear, apparel and gear from July 2009 
through November 2012;  Prior to 2009, Mr. Harrison held 
various senior leadership roles at Timberland and Procter & 
Gamble Co., including positions with significant 
responsibility for international marketing, global operations 
and business development.  

Qualifications:  Mr. Harrison brings 30 years of business 
acumen to our Board from his senior executive experience in 
marketing, product design and development, retailing and 
international management with leading consumer brands. 

Other Company Boards (privately held): 
Current: OOFOS, LLC 
Prior:  Totes/Isotoner Corporation 

Shelly R. Ibach 
Age 58 

Occupation:  President and Chief Executive Officer of Sleep 
Number Corporation since June 2012;  Executive Vice 
President and Chief Operating Officer from June 2011 to 
June 2012;  Executive Vice President, Sales & 
Merchandising from October 2008 to June 2011;  Previously 
held various senior executive operations and merchandising 
roles at Macy’s, Inc. and the Department Store Division at 
Target Corporation for more than 25 years. 

2012 

Qualifications:  Ms. Ibach brings experience and perspective 
as Sleep Number’s President and CEO as well as intimate 
knowledge of our customer, culture, strategy, product, 
marketing, operations and competitive environment gained 
during 11 years in executive management with the company.  
Ms. Ibach also brings more than two decades of retail 
experience with P&L oversight, brand and product 
development and customer-focused leadership experience 
with prominent national retailers. 

Barbara R. Matas 
Age 58 

Occupation:  Former Managing Director and Chairman, 
Leveraged Finance, Citigroup Global Markets, Inc. from 
2013 to 2016, and co-head from 2006 to 2013;  From 1985 to 
2006 Ms. Matas held various leadership positions in 

2016 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
leveraged finance and high yield capital markets at Citicorp, 
Salomon Brothers and Citigroup;  Ms. Matas began her 
career as an auditor at Touche Ross & Co. 

Qualifications:  Ms. Matas brings to our board substantial 
expertise in capital structure and financial strategy gained 
through more than 30 years of professional experience in 
advising boards and management teams on capital markets, 
capital structure and risk assessment and management. 

Other Public Company Boards: 
Current:  Apollo Investment Corporation 

Directors not standing for election this year whose terms expire in 2020: 

Kathleen L. Nedorostek  
Age 65 

Vicki A. O’Meara 
Age 60 

Occupation:  Former Global CEO of Nine West Group, a 
division of Nine West Holdings, Inc., a leading global 
designer, marketer and wholesaler of brands in apparel, 
footwear and accessories from April 2014 to September 
2014;  Group President, Global Footwear and Accessories at 
The Jones Group from October 2012 until April 2014;  
President of the North American Wholesale and Global 
Licensing divisions of Coach Inc. from 2003 to 2012. 

2011 

Qualifications:  Ms. Nedorostek provides our Board with 
significant experience leading high-end, multi-national 
branded consumer products companies with both 
manufacturing and retail operations.  Her experience includes 
strategic planning for global businesses, P&L oversight, 
organizational strategy and change management, product 
design, global licensing and distribution, brand marketing 
and real estate. 

2016 

Occupation:  Chief Executive Officer of Analytics Pros, 
Inc., a digital analytics consultancy, since 2014;  Executive 
Vice President of Pitney Bowes, Inc. and President of Pitney 
Bowes Service Solutions with responsibility for global 
document management, marketing services and e-commerce 
units from 2010 to 2013;  Previously served for over 10 years 
in various senior management positions at Ryder Systems, 
Inc., including as head of Ryder’s U.S. Supply Chain 
Solutions business from 2005 to 2007;  Ms. O’Meara’s career 
began as an attorney and Army Captain, and she served in 
several senior federal government positions. 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Michael A. Peel 
Age 68 

2003 

Qualifications:  Ms. O’Meara brings to our Board extensive 
global leadership and operational experience in a variety of 
functional areas relevant to our business and strategic 
direction, including supply chain, digital analytics, 
marketing, corporate governance, environmental health and 
safety and government affairs.  Ms. O’Meara also brings 
experience from prior service on two public company boards. 

Other Company Boards: 
Current:  State Farm Mutual Automobile Insurance Company 
(privately held mutual company) 
Prior:  Health Management Associates, Inc. and Laidlaw, Inc. 

Occupation:  Currently serves as Senior Advisor to the 
leadership advisory firm ghSMART;  Previously was an 
officer of Yale University from October 2008 until July 
2017, where he was Vice President of Human Resources and 
Administration;  Prior to joining Yale, Mr. Peel was Chief 
Human Resources Officer for General Mills, Inc. for 17 years 
from 1991 - 2008 and last served as Executive Vice President 
of Human Resources & Global Business Services;  Earlier in 
his career, Mr. Peel spent 14 years at PepsiCo, Inc., where he 
served as Chief Human Resources Officer for two of its 
largest and fastest growing divisions, PepsiCo Worldwide 
Foods and Pepsi-Cola Bottling Group. 

Qualifications:  Mr. Peel is a widely recognized Human 
Capital expert with extensive experience in large, consumer-
oriented and publicly traded companies.  He has extensive 
international operating and merger/acquisition/joint venture 
experience.  He provides our Board with senior level 
perspective on organizational effectiveness, talent 
development, change management, succession planning, and 
executive compensation. 

Other Public Company Boards: 
Current:  Pier 1 Imports, Inc. 

Jean-Michel Valette 
Age 57 

1994 

Occupation:  Chairman of our Board since May 2010;  
Independent adviser to branded consumer companies;  
Currently serves as Lead Director of The Boston Beer 
Company and as a Director of Intertek Group plc;  Served as 
Chairman of the Board of Directors of Peet’s Coffee and Tea, 
Inc. from January 2004 to October 2012;  Also served as 
non-executive Chairman of the Robert Mondavi Winery from 
April 2005 to October 2006 and was its Managing Director 
from October 2004 to April 2005;  Head of Branded 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consumer Equity Research and Branded Consumer Venture 
Capital Investments at Hambrecht & Quist LLC, an 
investment banking firm, during the 1990s.    

Qualifications:  Mr. Valette provides our Board with 
significant, relevant leadership and a proven track record of 
shareholder value creation with multiple successful branded 
consumer growth companies as well as valuable perspective 
in guiding the company on strategy, financial performance 
and corporate governance practices. 

Other Public Company Boards: 
Current:  Lead Director of The Boston Beer Company 
 --   Non-Executive Director, Intertek Group plc 
Prior:      Peet’s Coffee and Tea, Inc., Golden State Vintners 

David T. Kollat retired from the board when his term expired at the 2016 Annual Meeting of 
Shareholders, after serving more than 20 years as a Sleep Number Director.  Following his 
retirement from the Board Mr. Kollat was appointed to continue to serve in a non-voting advisory 
role to the board, as Director Emeritus.  In this capacity, Mr. Kollat has received compensation in 
line with that of non-employee Directors.  Mr. Kollat’s service as Director Emeritus will 
terminate following the 2018 Annual Meeting of Shareholders. 

Corporate Governance 

Information about the Board of Directors and its Committees 

The Board of Directors has determined that each of the following Directors who served as 

a member of our Board during any part of fiscal 2017 is an “independent director” as defined by 
applicable rules of the NASDAQ Stock Market and the rules and regulations of the Securities and 
Exchange Commission (“SEC”): 

Daniel I. Alegre 
Brenda J. Lauderback 
Vicki A. O’Meara  

Stephen L. Gulis, Jr. 
Barbara R. Matas  
Michael A. Peel 

Michael J. Harrison 
Kathleen L. Nedorostek  
Jean-Michel Valette 

The Board maintains three standing committees, including an Audit Committee, a 

Management Development and Compensation Committee and a Corporate Governance and 
Nominating Committee.  Each of the committees of the Board has a charter and each of these 
charters is included in the investor relations section of the company’s website at 
http://www.sleepnumber.com/sn/en/investor-relations.  The information contained in or connected 
to our website is not incorporated by reference into or considered a part of this Proxy Statement. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The current members of each of the Board committees are identified in the table below. 

Director 

Audit 
Committee 

Management 
Development and 
Compensation 
Committee 

Corporate 
Governance and 
Nominating 
Committee 

Daniel I. Alegre 
Stephen L. Gulis, Jr. 
Michael J. Harrison 
Brenda J. Lauderback 
Barbara R. Matas 
Kathleen L. Nedorostek 
Vicki A. O’Meara 
Michael A. Peel 
Jean-Michel Valette* 

Chair 

X 
X 

X 

X 

X 
Chair 

X 

X 

X 
X 

X 

Chair 

*In his capacity as non-executive Chairman of the Board, Mr. Valette generally attends all 

committee meetings. 

The Board has determined that each Director serving on a committee meets the 

independence and other requirements applicable to such committee prescribed by applicable rules 
and regulations of the NASDAQ Stock Market, the SEC and the Internal Revenue Service. 

The Board of Directors has further determined that two current members of the Audit 

Committee, Stephen L. Gulis, Jr. and Barbara R. Matas, meet the definition of “audit committee 
financial expert” under rules and regulations of the SEC and meet the qualifications of “financial 
sophistication” under the Marketplace Rules of the NASDAQ Stock Market.  These designations 
related to our Audit Committee members’ experience and understanding with respect to certain 
accounting and auditing matters are disclosure requirements of the SEC and the NASDAQ Stock 
Market and do not impose upon any of them any duties, obligations or liabilities that are greater 
than those generally imposed on a member of our Audit Committee or of our Board of Directors. 

The Board of Directors met in person or by telephone conference five times during 2017.  

The Audit Committee met in person or by telephone conference eight times during 2017.  The 
Management Development and Compensation Committee met in person or by telephone 
conference eight times during 2017.  The Corporate Governance and Nominating Committee met 
in person or by telephone conference eight times during 2017.  All of the members of our Board 
of Directors serving in 2017 attended 75% or more of all meetings of the Board and committees 
on which they served during fiscal 2017. 

Audit Committee.  The Audit Committee is comprised entirely of independent Directors, 

currently including Stephen L. Gulis, Jr. (Chair), Brenda J. Lauderback, Barbara R. Matas and Vicki 
A. O’Meara.  The Audit Committee provides assistance to the Board in satisfying its fiduciary 
responsibilities relating to accounting, auditing, operating and reporting practices of our company.  
The Audit Committee is responsible for providing independent, objective oversight with respect to 
our company’s accounting and financial reporting functions, internal and external audit functions, 
systems of internal controls regarding financial matters and legal, ethical and regulatory 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
compliance.  The responsibilities and functions of the Audit Committee are further described in the 
Audit Committee Report beginning on page 68 of this Proxy Statement. 

Management Development and Compensation Committee.  The Management 
Development and Compensation Committee is comprised entirely of independent Directors, 
currently including Brenda J. Lauderback (Chair), Daniel I. Alegre, Michael J. Harrison, 
Kathleen L. Nedorostek and Michael A. Peel.  The principal function of the Committee is to 
discharge the responsibilities of the Board relating to executive compensation and development of 
current and future leadership resources. 

The Committee is responsible for establishing the procedures for setting annual and long-

term performance goals for the Chief Executive Officer and for the evaluation by the full Board of 
his or her performance against such goals.  The Committee meets at least annually with the Chief 
Executive Officer to receive her recommendations concerning such goals.  Both the annual goals 
and the annual performance evaluation of the Chief Executive Officer are reviewed and discussed 
by the outside Directors at a meeting or executive session of that group.  The Committee is also 
responsible for setting annual and long-term performance goals and compensation for the direct 
reports to the Chief Executive Officer. 

The Committee has the authority under its charter to retain and consult with independent 

advisors to assist the Committee in fulfilling these responsibilities and duties. 

The Committee usually meets four to six times per year in person or by telephone 

conference as needed.  The Chairman of the Committee works with members of our senior 
management team and with the Committee’s independent compensation consultant to determine 
the agenda for each meeting. 

At the beginning of each fiscal year, the Committee reviews and approves compensation 

for the CEO and each of the other executive officers, which generally includes: 

•  Changes, if any, to base salaries; 

•  Establishing the annual cash incentive program, including the target cash incentive levels, 
the performance measures and goals, and the threshold, target and maximum payout 
amounts; and 

•  Establishing the long-term equity incentive program, including the mix of stock options and 

performance share awards, the performance measures and goals applicable to the 
performance shares, the threshold, target and maximum payout amounts applicable to the 
performance shares, any special recognition or retention awards, and the grant levels for 
each of the executive officers. 

In connection with this review and approval, the independent compensation consultant 

provides relevant market data and trends for the Committee to consider, and the Committee 
compares each element of total compensation against this market data as it makes compensation 
decisions. 

18 

 
 
 
Following the end of each fiscal year, the Committee reviews and confirms the level of 
achievement of performance goals previously established for the fiscal year and approves any 
resulting annual cash incentive or performance share payouts that may be applicable. 

Also on an annual basis, the Committee leads the Chief Executive Officer performance 
evaluation process and reviews the development and succession plans with respect to the entire 
executive team. 

The responsibilities and functions of the Management Development and Compensation 
Committee, as well as its processes and procedures for consideration and determination of executive 
and Director compensation, are further described in the Compensation Discussion and Analysis 
beginning on page 28 of this Proxy Statement. 

Corporate Governance and Nominating Committee.  The Corporate Governance and 
Nominating Committee is comprised entirely of independent Directors, currently including 
Michael A. Peel (Chair), Stephen L. Gulis, Jr., Michael J. Harrison and Kathleen L. Nedorostek.  
The primary functions of the Corporate Governance and Nominating Committee are to develop 
and recommend to the Board corporate governance principles to govern the Board, its 
committees, and our executive officers and team members in the conduct of the business and 
affairs of our company; to identify and recommend to the Board individuals qualified to become 
members of the Board and its committees; and to develop and oversee the annual Board and 
Board committee evaluation process. 

Board Leadership Structure 

Our Board is currently comprised of nine independent Directors and one executive 
Director, Shelly R. Ibach, who has served as our President and Chief Executive Officer since June 
2012.  Since February 2008, the Board has determined to separate the positions of Chairman of 
the Board and Chief Executive Officer.  Based on its ongoing review of best practices in 
corporate governance, and to enable the President and Chief Executive Officer to focus all of her 
time and energy in leadership of the day-to-day operations of the company and its growth and 
profitability initiatives, the Board continues to believe it is best for the company to separate these 
positions.  Jean-Michel Valette, an independent Director, has served as Chairman of the Board 
since May 2010. 

Consistent with the company’s Corporate Governance Principles, the Board retains the 

right to review this determination and to either continue to maintain these positions as separated 
positions or to combine the positions, as the Board determines to be in the best interests of the 
company at the time.  Under the company’s Corporate Governance Principles, during any period 
in which the positions of Chairman of the Board and Chief Executive Officer are combined, the 
Board would appoint a Lead Director from among the independent members of the Board, who 
would have certain Board leadership responsibilities specified in our Corporate Governance 
Principles. 

19 

 
 
 
 
 
Board Role in Risk Oversight 

Our Board is responsible for overseeing the company’s policies and practices with respect 

to risk assessment and risk management, and has delegated to the Audit Committee the 
responsibility of assisting the Board in fulfilling this role.  Among its duties and processes, the 
Audit Committee (a) reviews and discusses with management the company’s policies and 
practices with respect to risk assessment and risk management; (b) oversees the company’s 
internal audit function and processes; (c) establishes and oversees procedures for receiving and 
addressing complaints regarding accounting, internal controls or auditing matters; (d) reviews 
legal compliance and other legal matters with the company’s counsel; and (e) reports to the full 
Board with respect to matters within its area of responsibility. 

The Audit Committee oversees the company’s internal audit function, which is 

responsible for undertaking an annual risk assessment process and reporting to the Audit 
Committee with respect to this assessment and related risk management strategies.  The Audit 
Committee reviews and approves, at least annually, the company’s internal audit plan and 
receives quarterly reports with respect to the results of internal audits.  The leader of the 
company’s internal audit function reports directly to the Audit Committee with respect to internal 
audit matters, and the Audit Committee has authority to review and approve the appointment, 
replacement or dismissal of the leader of this function.  The leader of the internal audit function 
meets regularly in executive session with the Audit Committee without any other members of the 
company’s management team present. 

In addition to the Audit Committee’s role, each of the other committees considers risks 
within its respective areas of responsibility.  We believe our current Board leadership structure 
helps ensure proper risk oversight, based on the allocation of duties among committees and the 
role of our independent Directors in risk oversight. 

Director Nominations Process 

The Corporate Governance and Nominating Committee (the “CGNC”) administers the 

process for nominating candidates to serve on our Board of Directors.  The CGNC recommends 
candidates for consideration by the Board as a whole, which is responsible for appointing 
candidates to fill any vacancy that may be created between meetings of the shareholders and for 
nominating candidates to be considered for election by shareholders at our Annual Meeting. 

Consistent with the company’s Corporate Governance Principles, the CGNC periodically 

reviews with the Board the appropriate skills and characteristics required of Board members in 
the context of the current membership of the Board and the strategic direction of the company. 

The Board has established selection criteria to be applied by the CGNC and by the full 

Board in evaluating candidates for election to the Board.  These criteria include general 
characteristics, areas of specific expertise and experience, and considerations of diversity.  The 
general characteristics include: 

• 

• 

Independence; 

Integrity; 

20 

 
 
 
•  A proven record of accomplishment and sound judgment in areas relevant to our 

business; 

•  Belief in and passion for our mission and vision; 

•  The ability to bring strategic and innovative insights to the discussion and challenge 

and stimulate management; 

•  Willingness to both speak one’s mind and consider divergent ideas and opinions; 

•  Understanding of, and ability to commit sufficient time to, Board responsibilities and 

duties; and 

• 

Subject matter expertise. 

The specific areas of expertise and experience sought by the CGNC and the Board from 
time to time will vary depending on the composition of the Board and the strategic direction of 
the company at the time, but will generally include CEO experience, executive level experience 
with analogous businesses and industries, and functional expertise relevant to the strategic 
direction of the company or the needs of the committees of the Board. 

The Director nomination process specifically includes consideration of diversity, such as 

diversity of age, gender, race and national origin, educational and professional experience and 
differences in viewpoints.  The company does not have a formal policy with respect to diversity.  
However, the CGNC considers the Board’s overall composition when considering Director 
candidates, including whether the Board has an appropriate combination of professional 
experience, skills, knowledge and variety of viewpoints and backgrounds in light of the 
company’s current and expected future needs.  In addition, the CGNC also believes that it is 
desirable for new candidates to contribute to a variety of viewpoints on the Board, which may be 
enhanced by a mix of different professional and personal backgrounds and experiences.  
Currently, 50% of our Directors are women. 

The CGNC reviews these selection criteria and the overall Director nomination process at 

least annually in connection with the nomination of Directors for election at the company’s 
annual meeting for consistency with best practices in corporate governance and effectiveness in 
meeting the needs of the Board from time-to-time. 

The CGNC may use a variety of methods for identifying potential nominees for election to 

the Board, including consideration of candidates recommended by Directors, officers or 
shareholders of the company.  The CGNC also has the authority under its charter to engage 
professional search firms or other advisors to assist the CGNC in identifying candidates for 
election to the Board, or to otherwise assist the CGNC in fulfilling its responsibilities. 

Shareholder nominations of candidates for membership on the Board submitted in 

accordance with the terms of our Bylaws will be reviewed and evaluated by the CGNC in the 
same manner as for any other nominations.  Any shareholder who wishes the CGNC to consider a 
candidate should submit a written request and related information to our Corporate Secretary.  
Under our Bylaws, if a shareholder intends to nominate a person for election to the Board of 

21 

 
 
 
Directors at a shareholder meeting, the shareholder is required to give written notice of the 
proposed nomination to the Corporate Secretary at least 120 days prior to the first anniversary of 
the date that the company first released or mailed its proxy materials to shareholders in 
connection with the preceding year’s regular or annual meeting.  The shareholder’s notice must 
include, for each nominee whom the shareholder proposes to nominate for election as a Director: 
(i) the name, age, business address and residence address of the nominee, (ii) the principal 
occupation or employment of the nominee, (iii) the class and number of shares of capital stock of 
the company that are beneficially owned by the nominee, and (iv) any other information 
concerning the nominee that would be required under the rules of the Securities and Exchange 
Commission in a proxy statement soliciting proxies for the election of such nominee.  The 
shareholder’s notice must also include: (i) the name and address of the nominating shareholder, as 
they appear on the company’s books, and (ii) the class and number of shares of the company that 
are owned beneficially and of record by the shareholder.  The shareholder’s notice must also be 
accompanied by the proposed nominee’s signed consent to serve as a Director of the company. 

Shareholder Communications with the Board 

Shareholders may communicate with the Board of Directors, its Committees or any 

individual member of the Board of Directors by sending a written communication to our 
Corporate Secretary at 1001 Third Avenue South, Minneapolis, MN 55404.  The Corporate 
Secretary will promptly forward any communication so received to the Board, any Committee of 
the Board or any individual Board member specifically addressed in the communication.  In 
addition, if any shareholder or other person has a concern regarding any accounting, internal 
control or auditing matter, the matter may be brought to the attention of the Audit Committee, 
confidentially and anonymously, by calling 1-800-835-5870, inserting the I.D. Code of AUDIT 
(28348) and following the prompts from the recorded message.  The company reserves the right 
to revise this policy in the event that the process is abused, becomes unworkable or otherwise 
does not efficiently serve the purposes of the policy. 

Policy Regarding Director Attendance at Annual Meeting 

Our policy is to require attendance by all of our Directors at our Annual Meeting of 

Shareholders, except for absences due to causes beyond the reasonable control of the Director.  
All of the Directors then serving on our Board were in attendance at our 2017 Annual Meeting of 
Shareholders. 

Corporate Governance Principles 

Our Board of Directors has adopted Corporate Governance Principles that were originally 

developed and recommended by the CGNC.  These Corporate Governance Principles are 
available in the investor relations section of the company’s website at 
http://www.sleepnumber.com/sn/en/investor-relations.  The information contained in or connected 
to our website is not incorporated by reference into or considered a part of this Proxy Statement.  
Among these Corporate Governance Principles are the following: 

Independence.  A substantial majority of the members of the Board should be 
independent, non-employee Directors.  It is the responsibility of the Board to establish the 
standards for independence and the Board has followed the independence standards for companies 

22 

 
 
 
listed on The NASDAQ Stock Market.  All of our Directors are independent except Shelly R. 
Ibach.  All Committees of the Board are composed entirely of independent Directors. 

Chairman and Chief Executive Officer Positions.  At the present time, the Board believes 
that it is in the best interests of the company and its shareholders for the positions of Chairman of 
the Board and Chief Executive Officer to be separated, and for the position of Chairman of the 
Board to be held by a non-executive, independent member of the Board.  The Board retains the 
right to review this determination and to either continue to maintain these positions as separated 
positions or to combine the positions, as the Board determines to be in the best interests of the 
company at the time.  During any period in which the positions of Chairman of the Board and 
Chief Executive Officer are combined, the Board will appoint a Lead Director from among the 
independent members of the Board. 

Classified Board Structure.  Our Third Restated Articles of Incorporation provide for a 

classified Board serving staggered terms of three years each.  The Board will periodically review 
its classified Board structure in the context of other provisions and measures applicable to 
unsolicited takeover proposals with the objective of positioning the Board and the company to 
maximize the long-term value of our company for all shareholders. 

Majority Voting Standard with Resignation Policy for Board Elections.  Our Third 

Restated Articles of Incorporation provide for a majority voting standard in the case of 
uncontested elections of Directors and a plurality voting standard in the case of contested 
elections of Directors in order to reduce the risk of a “failed election” in the context of a contested 
Director election.  If a nominee for Director who is an incumbent Director is not elected at a 
meeting of shareholders and no successor to the incumbent Director is elected at the meeting of 
shareholders, the incumbent Director shall promptly offer to tender his or her resignation to the 
Board.  The CGNC may make a recommendation to the Board on whether to accept or reject the 
offer, or whether other action should be taken.  The Board shall act on whether to accept the 
Director’s offer, taking into account the CGNC’s recommendation, and publicly disclose (by 
press release, a filing with the SEC or other broadly disseminated means of communication) its 
decision and the supporting rationale within 90 days after the date of the certification of the 
election results.  The CGNC, in making its recommendation, and the Board, in making its 
decision, may each consider any factors or other recommendations that it considers relevant and 
appropriate.  The incumbent Director who offers to tender his or her resignation shall not 
participate in the Board’s decision.  If such incumbent Director’s offer to tender his or her 
resignation is not accepted by the Board, such Director shall continue to serve until his or her 
successor is duly elected, or his or her earlier death, resignation, retirement, disqualification or 
removal. 

Board Diversity.  The company does not have a formal policy with respect to diversity.  

However, the CGNC considers the Board’s overall composition when considering Director 
candidates, including whether the Board has an appropriate combination of professional 
experience, skills, knowledge and variety of viewpoints and backgrounds in light of the 
company’s current and expected future needs.  In addition, the CGNC believes that it is desirable 
for new candidates to contribute to a variety of viewpoints on the Board, which may be enhanced 
by a mix of different professional and personal backgrounds and experiences. 

23 

 
 
 
Approach to Term and Age Limits.  We believe that specific or fixed term or age limits 

could cause the company to arbitrarily lose important contributors to the Board.  It is the sense of 
the Board, however, that a Director who reaches the age of 72 should promptly tender his or her 
resignation to the Chair of the CGNC, and the Board should have an opportunity to review the 
qualifications of the Director for continued Board membership.  The CGNC will review the 
qualifications of the Director for continued Board membership annually and make a 
recommendation to the Board each year, which will make a final determination with respect to the 
tendered resignation. 

Change in Responsibilities.  Directors who retire or who have a change in their principal 
employment or affiliation after joining the Board should not necessarily leave the Board.  There 
should, however, be an opportunity for the Board to review the qualifications of the Director for 
continued Board membership.  Any Director who undergoes a material change in principal 
employment or affiliation will promptly tender his or her resignation to the Chair of the CGNC.  
The CGNC will review the qualifications of the Director for continued Board membership and 
make a recommendation to the Board, which will make a final determination with respect to the 
tendered resignation. 

Other Board or Audit Committee Service.  The Board recognizes that service on other 
boards can in some circumstances limit the time that Directors may have to devote to fulfilling 
their responsibilities to the company.  It is the Board’s guideline that no Director shall serve on 
more than a total of six public company boards (including the Sleep Number Board), and that no 
member of the company’s Audit Committee shall serve on more than a total of three public 
company audit committees (including the Sleep Number Audit Committee).  If any Director 
exceeds or proposes to exceed these guidelines, the Director is required to promptly notify the 
Chair of the CGNC and the committee will review the facts and circumstances and determine 
whether such service would interfere with the Director’s ability to devote sufficient time to 
fulfilling the Director’s responsibilities to the company.  Currently, none of the Directors serve on 
more than three public company boards, including the Sleep Number Board. 

Chief Executive Officer Service on Other Boards.  The Chief Executive Officer may not 
serve on more than two public company boards other than the Sleep Number Board of Directors. 

Board and Committee Evaluations.  The Board believes that the company’s governance 
and the Board’s effectiveness can be continually improved through evaluation of both the Board 
as a whole and its committees.  The CGNC is responsible for annually evaluating effectiveness in 
these areas and reviewing the results and recommendations for improvement with the full Board. 

Board Executive Sessions.  Executive sessions or meetings of independent Directors 

without management present will be held at least twice each year.  At least one session will be to 
review the performance criteria applicable to the Chief Executive Officer and other senior 
managers, the performance of the Chief Executive Officer against such criteria, and the 
compensation of the Chief Executive Officer and other senior managers.  Additional executive 
sessions or meetings of outside Directors may be held from time-to-time as required.  The 
Board’s practice has been to meet in executive session for a portion of each regularly scheduled 
meeting of the Board.  Any member of the Board may request at any time an executive session 
without the presence of management. 

24 

 
 
 
Paid Consulting Arrangements.  The Board believes that the company should not enter 

into paid consulting arrangements with independent Directors. 

Board Compensation.  Board compensation should encourage alignment with 

shareholders’ interests and should be at a level equitable to comparable companies.  The 
Management Development and Compensation Committee is responsible for periodic assessments 
to assure these standards are being met. 

Share Ownership Guidelines for Executive Officers and Directors.  The Board has 
established the stock ownership guidelines described below for executive officers and Directors.  
For purposes of these guidelines, stock ownership includes the fair market value of (1) all shares 
of common stock owned outright, (2) unvested restricted stock and restricted stock units that are 
subject only to time-vesting, net of an assumed effective tax rate of 40%, and (3) vested stock 
options, net of an assumed effective tax rate of 40%.  The fair market value of stock options shall 
mean the then-current market price less the exercise price.  Unvested performance shares, whether 
in the form of restricted stock or restricted stock units, will not count toward stock ownership.   

•  Executive Officer Ownership Guidelines.  The Chief Executive Officer is expected to 

achieve and maintain stock ownership equal to five times the Chief Executive 
Officer’s base salary and each of the other executive officers is expected to achieve 
and maintain stock ownership equal to three times the executive officer’s base salary.  
The executive officers are required to retain at least 50% of net shares after taxes from 
any grant until such time as the guideline is met. 

•  Board Ownership Guidelines.  Within five years of joining the company’s Board of 

Directors, each Director is expected to achieve and maintain stock ownership equal to 
five times the Director’s annual cash retainer.  Any Director who has not achieved the 
foregoing ownership objective by the required time period will not be permitted to sell 
any shares except to the extent required to pay the exercise price, transaction costs and 
taxes applicable to the exercise of stock options or the vesting of restricted shares.  
Exceptions to these restrictions on sale of shares may be granted by the Board in its 
sole discretion for good cause shown by any Director. 

Prohibition of Hedging or Pledging of Shares.  Under our policy with respect to trading in 

the company’s securities, Directors, officers and other team members whose duties regularly 
bring them into contact with confidential or proprietary information (“insiders”) are prohibited 
from engaging in any form of hedging or monetization transactions involving the company’s 
securities.  In addition, insiders are prohibited from engaging in short sales of the company’s 
securities and from trading in any form of publicly traded options, puts, calls or other derivatives 
of the company’s securities.  Insiders are also prohibited from engaging in any form of pledging 
of the company’s securities, including (i) purchasing company securities on margin; (ii) holding 
company securities in any account which has a margin debt balance; (iii) borrowing against any 
account in which company securities are held; or (iv) pledging company securities as collateral 
for a loan. 

Conflicts of Interest.  Directors are expected to avoid any action, position or interest which 

conflicts with an interest of the company, or that gives the appearance of a conflict.  If any 
member of the Board becomes aware of any such conflicting or potentially conflicting interest 

25 

 
 
 
involving any member of the Board, the Director should immediately bring such information to 
the attention of the Chairman of the Board, the Chief Executive Officer and the General Counsel 
of the company. 

Performance Goals and Evaluation.  The Management Development and Compensation 

Committee is responsible for establishing the procedures for setting annual and long-term 
performance goals for the Chief Executive Officer and for the evaluation by the full Board of his 
or her performance against such goals.  The Committee meets at least annually with the Chief 
Executive Officer to receive his or her recommendations concerning such goals.  Both the annual 
goals and the annual performance evaluation of the Chief Executive Officer are reviewed and 
discussed by the outside Directors at a meeting or executive session of that group.  The 
Committee is also responsible for setting annual and long-term performance goals and 
compensation for the direct reports to the Chief Executive Officer. 

Compensation Philosophy.  The Board supports and, through the Management 

Development and Compensation Committee, oversees team member compensation programs that 
are closely linked to business performance and emphasize equity ownership. 

Senior Management Depth and Development.  The Chief Executive Officer reports to the 
Board, at least annually, on senior management depth and development, including a discussion of 
assessments, leadership development plans and other relevant factors. 

Provisions Applicable to Unsolicited Takeover Attempts or Proposals.  The Board will 

periodically review (not less often than every three years) the company’s Third Restated Articles 
of Incorporation and Bylaws and various provisions that are designed to maximize shareholder 
value in the event of an unsolicited takeover attempt or proposal.  Such review includes 
consideration of matters such as the company’s state of incorporation, whether the company 
should opt in or out of applicable control share acquisition or business combination statutes, and 
provisions such as the company’s classified Board structure.  The objective of this review is to 
maintain a proper balance of provisions that will not deter bona fide proposals from coming 
before the Board, and that will position the Board and the company to maximize the long-term 
value of our company for all shareholders. 

Shareholder Approval of Equity-Based Compensation Plans.  Shareholder approval will 

be sought for all equity-based compensation plans. 

Code of Conduct 

We have developed and circulated to all of our team members a Code of Business 
Conduct addressing legal and ethical issues that may be encountered by our team members in the 
conduct of our business.  Among other things, the Code of Business Conduct requires that our 
team members comply with applicable laws, engage in ethical and safe conduct in our work 
environment, avoid conflicts of interests, conduct our business with integrity and high ethical 
standards, and safeguard our company’s assets.  A copy of the Code of Business Conduct is 
included in the investor relations section of our website at 
http://www.sleepnumber.com/sn/en/investor-relations.  We intend to disclose any amendments to 
and any waivers from a provision of our Code of Business Conduct on our website.  The 

26 

 
 
 
information contained in or connected to our website is not incorporated by reference into or 
considered a part of this Proxy Statement. 

Team members are required to report any conduct that they believe in good faith violates 
our Code of Business Conduct.  The Code of Business Conduct also sets forth procedures under 
which team members or others may report through our management team and, ultimately, directly 
to our Audit Committee (confidentially and anonymously, if so desired) any questions or 
concerns regarding accounting, internal accounting controls or auditing matters. 

All of our team members are required to periodically certify their commitment to abide by 

our Code of Business Conduct.  We also provide training in key areas covered by the Code of 
Business Conduct to help our team members to comply with their obligations. 

Related Party Transactions Policy 

The Board of Directors has adopted a written policy intended to ensure the proper 
approval and reporting of transactions between the company and any of its Directors, nominees 
for Director, executive officers or significant shareholders or entities or persons related to them 
that would be required to be disclosed by the company pursuant to Item 404 or Regulation S-K of 
the Federal securities laws.  Under this policy, any proposed or existing related party transaction 
is subject to the approval or ratification of the Corporate Governance and Nominating Committee.  
A copy of the Related Party Transactions Policy can be accessed through our Investor Relations 
website at http://www.sleepnumber.com/sn/en/investor-relations.  The information contained in or 
connected to our website is not incorporated by reference into or considered a part of this Proxy 
Statement.  There were no related party transactions during the year ended December 30, 2017 
and there are none currently contemplated. 

27 

 
 
 
 
 
REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS 
AND COMPENSATION DISCUSSION AND ANALYSIS 

COMPENSATION COMMITTEE REPORT 

The Management Development and Compensation Committee of the Board of Directors (the 
“Committee”), consisting entirely of independent directors, has reviewed and discussed the 
following Compensation Discussion and Analysis with management and, based on this review 
and discussion, the Committee recommended to the Board that the Compensation Discussion and 
Analysis be included in this Proxy Statement. 

The Management Development and Compensation Committee 

Brenda J. Lauderback, Chair 
Daniel I. Alegre 
Michael Harrison 
Kathleen L. Nedorostek 
Michael A. Peel 

This Compensation Committee Report shall not be deemed to be “filed” with the Securities and 
Exchange Commission or subject to the liabilities of Section 18 of the Securities Exchange Act of 
1934, as amended.  Notwithstanding anything to the contrary set forth in any of our previous 
filings under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as 
amended, that might incorporate future filings, in whole or in part, this Compensation Committee 
Report shall not be incorporated by reference into any such filings. 

COMPENSATION DISCUSSION AND ANALYSIS 

Introduction 

This Compensation Discussion and Analysis (CD&A) describes the key principles and programs 
used to determine the compensation of the named executive officers (NEOs) for fiscal 2017 
(January 1, 2017 through December 30, 2017) and explains how the company’s practices align 
with our pay for performance philosophy.   

For fiscal 2017, our NEOs were: 

NAME 
Shelly R. Ibach 
David R. Callen 
Andrew P. Carlin 
Andrea L. Bloomquist 
Suresh Krishna 

PRINCIPAL POSITION 
President & Chief Executive Officer (CEO) 
Senior Vice President & Chief Financial Officer (CFO) 
Executive Vice President & Chief Sales and Services Officer 
Senior Vice President & Chief Product Officer 
Senior Vice President & Chief Operations, Supply Chain and Lean Officer 

28 

 
 
 
 
 
 
 
 
 
 
Our CD&A is divided into the following sections: 

• 

• 

• 

• 

Executive Summary 

Compensation Governance 

Compensation Framework and Actions 

Executive Compensation Tables 

Executive Summary 

Compensation Philosophy: 

Sleep Number’s executive compensation philosophy is to provide compensation opportunities 
that attract, retain and motivate talented key executives to deliver sustainable profitable growth.  
Our program generally consists of a fixed base salary, variable performance-based cash incentive 
and long-term equity awards including performance units and stock option grants.  Our program 
is designed to align executive compensation with shareholder interests by: 

• 

• 

• 

• 

Evaluating the effectiveness of compensation programs in motivating superior 
competitive performance when compared with both industry peers and other 
admired specialty retailers; 

Establishing performance goals with consideration for our strategic plan and 
recent peer group and broader industry growth and earnings benchmarks, with 
the objective of requiring above-median performance for above median 
compensation; 

Linking annual incentive awards to the achievement of key financial, strategic 
and operational goals which closely correlate with shareholder value creation; 
and 

Providing opportunities for company executives to earn meaningful 
performance-based equity incentive awards tied to the achievement of pre-
established long-term (3 years) performance goals and stock price appreciation. 

Sleep Number’s pay for performance philosophy is clearly reflected in CEO compensation, which 
is nearly 80% variable with company performance. CEO compensation is weighted most heavily 
towards equity-based long-term incentive compensation (55% of target total compensation) and 
the annual cash incentive (24% of target total compensation). Equity-based long-term incentives 
and the annual cash incentive are directly tied to achievement of key financial, strategic and 
operating performance objectives.   

The long-term equity-based awards are tied to growth in revenue (or net sales) and growth in net 
operating profit (NOP) and return on invested capital (ROIC).  The ROIC objective was added by 
the Management Development and Compensation Committee (for the purposes of this CD&A, 

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the “Committee”) beginning in 2015 to ensure that payouts under the long-term equity-based 
awards are reduced if capital investments in the business do not generate returns that are 
sufficiently above the company’s weighted average cost of capital (WACC).  All standard annual 
and long-term incentive awards include performance thresholds that must be met before any 
payout may be made. The annual cash incentive is dependent on achieving an Adjusted EBITDA 
performance objective and is awarded to motivate and reward performance of a large portion of 
the company’s team member population, including the NEOs.  As discussed below, the payout for 
2017 performance was based on an Adjusted EBITDA measure.  

We define Adjusted EBITDA as net income plus: income tax expense, interest expense, 
depreciation and amortization, stock-based compensation and asset impairments (as detailed in 
our quarterly and annual financial filings).  For a description of how we calculate Adjusted 
EBTIDA from Net Income and how we calculate ROIC, see “Non-GAAP Data Reconciliations” 
of our Annual Report on Form 10-K filed on February 27, 2018.   

2017 Performance and Incentive Payouts: 

In 2017, we delivered revenue and profit growth above plan. This performance resulted in a 66% 
Total Shareholder Return (TSR)* for the year. As shown in the table below, both 2017 and 2015-
2017 TSR meaningfully exceeded both the S&P 400 Specialty Store Index and our peer group**. 
Our 2017 one-year and three-year compound annual growth in revenue (or net sales), Adjusted 
EBITDA, NOP, EPS (or Earnings Per Share), and TSR is summarized below. 

* Total Shareholder Return refers to the percentage change in the value of a shareholder’s investment in the company 
over the relevant time period, as determined by dividends paid and the change in the company’s share price during 
the period. 
** Our peer group is described and defined in more detail under the section “Benchmarking Using Compensation 
Peer Groups.” 

30 

Revenue10%8%Adjusted EBITDA16%4%Net Operating Profit20%-3%Earnings Per Share (EPS)41%7%Total Shareholder Return (TSR)66%12%S&P 400 Specialty Stores Index TSR-23%-13%Peer Group TSR1%5%2017 Growth2015 - 2017 Growth CAGRSleep Number Performance 
 
 
 
 
 
 
 
 
The impact of our performance on both the Annual Incentive Plan and the Long-Term Incentive 
Plan is summarized below:  

•  Long-Term Incentive Awards, earned for 2015-2017 performance:  The awards for 

the three-year period were earned at 86% of target based on revenue and NOP growth for 
fiscal years 2015-2017.  This result reflected above-target revenue growth for all three 
years and below-target NOP growth in 2015 and 2016. The 2015 and 2016 below-target 
NOP performance is primarily attributable to the impact of significant investments in our 
business during this period that are essential to our long-term strategy. 

As shown in the chart below, the three-year performance-vested long-term incentive program 
demonstrates the pay-for-performance orientation of our compensation philosophy and program 
design. These long-term incentive program provides an opportunity for company executives to 
earn meaningful performance-based incentive awards tied to the achievement of pre-established 
performance goals. 

•  2017 Annual Incentive Plan (AIP) payouts:  With 2017 Adjusted EBITDA growth of 

16%, we exceeded our target level of performance. As a result, the AIP payout was earned 
at 121% of target for 2017, and the annual total cash compensation was close to the 
median of the market. 

31 

Grant Year2011*2012201320142015Performance Period End20132014201520162017**Performance Metric(s)Market ShareMarket ShareNet SalesNet Sales GrowthNet Sales GrowthFree Cash FlowNOP MarginNOP GrowthNOP GrowthROIC Modifier3-Year Revenue Growth CAGR17%16%9%11%8%3-Year NOP Growth CAGR20%4%-16%-5%-3%Final Payout % of Target85%40%20%85%86%Performance-Vested RSU % of Total LTI Grant Value50%50%50%75%75%* 2011 was the first year we granted performance-vested long-term incentive awards.** Performance-vested LTI metrics and % of total grant value for 2016 and 2017 awards is the same as 2015. 
 
 
 
 
 
 
 
 
 
The annual cash incentive payouts relative to Adjusted EBITDA performance over the past 5 
years also demonstrates alignment to pay for performance, as outlined below: 

For discussion of the revenue growth and NOP growth targets and payouts under the 2014-2016 
plan, see the company’s 2017 proxy statement, filed with the SEC on April 4, 2017; for 
discussion of the revenue growth and NOP margin growth targets and payouts under the 2013-
2015 plan, see the company's 2016 proxy statement, filed with the SEC on April 1, 2016; for a 
discussion of the market share targets under the 2012-2014 plan, see the company’s 2015 proxy 
statement, filed with the SEC on March 31, 2015, and for a discussion of the market share and 
free cash flow targets under the 2011-2013 plan, see the company’s 2014 proxy statement, filed 
with the SEC on April 4, 2014. 

Compensation Governance 

Our compensation programs are structured to align the interests of our executive officers with the 
interests of our shareholders.  They are designed to attract, retain and motivate a talented 
management team to deliver on the company’s strategic and operational goals, capitalize on our 
competitive advantages and achieve sustainable profitable growth. Key objectives include: 

•  Performance-Based Compensation.  We believe that linking pay to performance is 
judicious, and as a result, we favor variable compensation that is tied to company 
performance.  We target total direct compensation near the market median, with the 
opportunity to earn total direct compensation above the market median when company 
and/or individual performance exceeds performance objectives. 

•  Company and Individual Achievement.  In determining annual cash and equity incentive 
awards, emphasis is placed on achievement of specific company performance objectives.  
However, we may also recognize and reward superior individual performance, primarily 
through merit increases in base salaries and long-term equity awards. 

•  Stock Ownership.  We believe that team member stock ownership is critical in aligning the 
interests of team members with those of our shareholders.  The company has established 
specific stock ownership guidelines for executive officers as well as for members of the 

32 

20132014201520162017Adjusted EBITDA Growth % (+/-)-17%19%-10%9%16%0%145%23%44%121%0%50%100%150%200%250%$0$20$40$60$80$100$120$140$160$18020132014201520162017AIP Payout %Adjusted EBITDA $ millions2013 -2017 Adjusted EBITDA and Annual Incentive Payout AIP Payout % EBITDA $ 
 
 
 
 
 
Board of Directors.  The company also provides opportunities for broader team member 
stock ownership through our long-term incentive plans and our 401(k) savings plan. 

Practices and Policies 

In order to meet the key objectives of our executive compensation program, the company has 
adopted a strong corporate governance framework with the following practices and policies 
that ensure alignment of interests between shareholders and executives. 

COMPENSATION 
PRACTICE 

Pay for performance 

   SLEEP NUMBER POLICY 
YES    A significant percentage of the total direct compensation package is 

performance-based.  

Robust stock ownership 
guidelines 

YES   

We have stock ownership guidelines for executive officers and Board 
members.  Executive officers & Directors are expected to achieve and maintain 
stock ownership of:  

• 
• 
• 

5x base salary for the CEO  
3x base salary for non-CEO executive officers, and  
5x annual cash retainer for Board members 

Executives are required to hold 50% of the after-tax value delivered from LTI 
vesting and option exercise until meeting the guideline level of ownership. 
Directors are expected to achieve the guideline level of ownership within 5 
years of the appointment to the Board.  Unearned performance-vested awards 
are not included in the ownership calculation. 

Annual shareholder “Say on 
Pay” 

YES   

We value our shareholders’ input on our executive compensation programs. 
Our Board of Directors seeks an annual non-binding advisory vote from 
shareholders to approve the executive compensation disclosed in our CD&A, 
tabular disclosures and related narrative of this proxy statement. 

Annual compensation risk 
assessment 

YES    A risk assessment of our compensation programs is performed on an annual 

basis. 

Clawback policy 

YES   

Our policy allows recovery of incentive cash and earned equity compensation 
in the event of inaccurate financial statements or other actions that would 
constitute “cause” or “adverse action.”  In addition, certain participants are 
subject to automatic forfeiture in connection with  misconduct resulting in an 
accounting restatement. 

Independent compensation 
consultant 

YES    The Committee retains an independent compensation consultant to advise on 

the executive compensation program and practices. 

Double-trigger vesting 

YES   

An executive officer’s unvested equity awards will vest upon a change in 
control only if the executive also experiences a qualifying termination of 
employment or significant diminution in role. 

Hedging of company stock 

NO   

Executive officers and members of the Board of Directors may not directly or 
indirectly engage in transactions intended to hedge or offset the market value of 
Sleep Number common stock owned by them. 

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Pledging of company stock 

 NO    Executive officers and members of the Board of Directors may not directly or 
indirectly pledge Sleep Number common stock as collateral for any obligation. 

Tax gross-ups 

NO    We do not provide tax gross-ups on any benefits or perquisites, other than for 
relocation benefits that are applied consistently for all team members. 

Repricing of stock options 

NO   

Our equity incentive plan does not permit repricing of stock options without 
shareholder approval or the granting of stock options with an exercise price 
below fair market value. 

Employment contracts 

 NO   

None of our current named executive officers has an employment contract that 
provides for continued employment for any period of time. 

Shareholder Engagement 

As part of its commitment to strong corporate governance, the company’s management team and 
its Board of Directors maintain an active shareholder relations effort to help foster effective 
engagement.  We conduct shareholder meetings and calls that include direct shareholder contact 
with management and our board.  The purpose of our communication is to drive the sustainable, 
long-term growth of the company and shareholder value. These productive conversations, as well 
as our commitment to long-term value creation and pay for performance, will continue to inform 
the Committee’s decisions related to executive compensation in 2018 and beyond. 

Board Compensation Committee and Independent Consultant 

The Committee is comprised entirely of independent, non-employee directors.  The 
responsibilities of the Committee include: 

• 

• 

• 

• 

• 

Review and approve the company’s compensation philosophy 

Establish executive compensation structure and programs designed to motivate 
and reward superior company performance  

Lead the Board of Directors’ annual process to evaluate the performance of the 
Chief Executive Officer 

Determine the composition and value of compensation for the Chief Executive 
Officer and other executive officers including base salaries, annual cash 
incentive awards, long-term equity-based awards, benefits, and perquisites 

Establish, administer, amend and terminate executive compensation and major 
team member benefit programs 

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• 

• 

Assess management development progress and talent depth, organizational 
strategy, and succession planning for key leadership positions in the context of 
the company’s strategic, operational and financial growth objectives 

Establish structure and amount of non-employee director compensation 

Under its charter, the Committee has the authority to retain and consult with independent advisors 
to assist in fulfilling these responsibilities and duties.  To maintain the independence of these 
advisors, use by the company of any of these advisors for work other than that expressly 
commissioned by the Committee must be approved in advance by the Committee. 

Since fiscal 2013, the Committee has retained the firm of Frederic W. Cook & Co., Inc. (“FW 
Cook”) as its independent compensation consultant.  At the Committee’s request, FW Cook 
provided information addressing its independence as well as the independence of its individual 
advisors, including the following disclosures:  

• 

• 

• 

• 

• 

• 

Any other services it provides to the company; 

Fees paid by the company as a percentage of the consulting firm’s total 
revenue; 

Policies and procedures adopted by the consulting firm to prevent conflicts of 
interest; 

Any business or personal relationships between the individual compensation 
advisors and a member of the Committee; 

Any company stock owned by the individual compensation advisors; and 

Any business or personal relationships between Sleep Number’s executive 
officers and the individual compensation advisors or consulting firm. 

The Committee assessed these factors in light of SEC rules and NASDAQ listing standards and 
concluded that no conflict of interest or independence concerns exist in the engagement of FW 
Cook as Sleep Number’s independent compensation consultant.  

In the course of its engagement, the independent compensation consultant: 

• 

• 

• 

Provides on-going assessment of each of the principal elements of the 
company’s executive compensation program; 

Advises the Committee on the design of both the annual cash incentive plan 
and the long-term equity incentive program; 

Works with the Committee and representatives of senior management to 
assess and refine the company’s peer group for ongoing comparative analysis 
purposes; 

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• 

• 

• 

Provides the Committee with updates related to regulatory and legislative 
matters; 

Reviews market data, trends and analyses from general industry and proxy 
peer group surveys to inform executive compensation levels and design; and 

Provides advice and guidance to the Committee on pay actions for executives. 

The Committee usually meets four to six times per year in person, or by telephone conference as 
needed.  The Chair of the Committee works with members of our senior management team and 
with the Committee’s independent compensation consultant to determine the agenda for each 
meeting.  Following the development of the agenda, members of senior management and our 
human resources function, along with the Committee’s independent compensation consultant, 
prepare materials for each meeting of the Committee.  These materials are typically reviewed with 
the Chair of the Committee in advance of distribution to the entire Committee.  Our Chief 
Executive Officer, other members of our management team involved in the development and 
administration of our compensation programs and the Committee’s independent compensation 
consultant may be invited to attend all or a portion of a Committee meeting, depending on the 
nature of the agenda.  The Committee also typically meets in executive session without any 
members of management present. 

Neither our Chief Executive Officer nor any other member of our management team votes on any 
matters before the Committee.  The Committee, however, solicits the views of our Chief 
Executive Officer on compensation matters generally, other than her own, and particularly with 
respect to the compensation of members of the senior management team reporting to the Chief 
Executive Officer.  The Committee also solicits the views of other members of senior 
management and the company’s human resources department on topics related to key 
compensation elements and broad-based team member benefit plans. 

Benchmarking Using Compensation Peer Groups 

In determining each executive’s annual total direct compensation, the Committee considers peer 
group market positioning, utilizing relevant market data developed by management and reviewed 
by FW Cook.  The market data are developed from the Towers Watson Compensation Data Bank 
(CDB), General Industry Executive Compensation Survey Report and from compensation data 
obtained from publicly available proxy statements for an industry peer group.    

The Committee, in consultation with FW Cook, annually reviews the composition of the industry 
peer group to ensure that the included companies are appropriate in terms of size and business 
focus.  The selected peer group generally consists of publicly traded industry competitors, as well 
as a representative group of similarly sized companies involved in development, manufacturing 
and/or retailing of home furnishings and other consumer durable products, with which we 
compete for talent and for shareholder investments.  To ensure that our peer group includes 
companies of appropriate size and scope, we generally aim to select peers whose net sales, 
EBITDA and market capitalization are within a range of one-half to two times our own 
comparable metrics.   

36 

 
 
 
  
 
 
  
 
 
 
  
  
 
 
  
 
 
 
 
While the Committee prefers to limit changes to the composition of the peer group year-over-
year, industry merger and acquisition activity, and/or significant shifts in peer business strategy 
and performance over time may prompt peer group changes.  One or more of these factors 
affected peer group companies during the past year, and as a result, we removed the following 
companies from our peer group in September 2017: 

•  Mattress Firm Holding Corp.  

•  Kate Spade and Company  

•  Lumber Liquidators Holdings Inc.  

•  Kirkland’s, Inc.  

Prior to this action, these companies were included in our peer group and were therefore part of 
the competitive analysis used for compensation decisions made in March 2017. Also in 
September 2017, the Committee added three new companies: Aaron’s, Inc., Dolby Laboratories, 
Inc., and Leggett & Platt, Incorporated. We believe that each of these companies represents an 
appropriate size and business focus to be a member of our peer group. As a result, our current 
peer group for benchmarking executive compensation going forward consists of the following 15 
companies: 

•  Aaron’s, Inc. 
•  Container Store Group, Inc. 
•  Columbia Sportswear Co. 
•  Deckers Outdoor Corp. 
•  Dolby Laboratories, Inc. 
•  Ethan Allen Interiors Inc. 
•  Express Inc. 
•  Haverty Furniture Companies Inc. 

Compensation Risk Assessment 

•  La-Z-Boy Inc. 
•  Leggett & Platt, Incorporated 
•  Pier 1 Imports Inc. 
•  Restoration Hardware Holdings Inc. 
•  Steven Madden Ltd. 
•  Tempur Sealy International Inc. 
•  Vitamin Shoppe Inc. 

The company has established an annual process to assess whether its compensation practices are 
reasonably likely to have a material adverse effect on the company.  This process includes: 

•  Compilation of a comprehensive inventory of the company’s compensation policies, practices 

and programs;  

• 

Identification of potential areas of risk by members of a cross-functional team, comprised of 
internal company representatives from Legal, Human Resources and Risk Management;  

•  Review of compensation programs in light of risks identified;  

•  Review of plans and controls in place to mitigate potential risks;  

•  Review of the assessment process and cross-functional team’s conclusions by FW Cook; and  

•  Review of the assessment process and conclusions by the Committee with members of the 

senior management team and FW Cook representatives.   

37 

 
 
 
 
 
Based on this assessment, the company has determined that none of its compensation policies, 
practices or programs is reasonably likely to have a material adverse effect on the company. 

Results of 2017 Advisory Vote to Approve Executive Compensation 

We welcome communication with shareholders and value their viewpoints.  At our 2017 Annual 
Meeting, our shareholders approved our Say on Pay proposal in support of our executive 
compensation program, with more than 99 percent of the votes cast by our shareholders on this 
proposal in favor of the “say on pay” vote (excluding broker non-votes).  The Committee believes 
that these voting results affirm shareholder support of our approach to executive compensation.   

Compensation Framework and Actions  

Compensation Program Elements and 2017 Actions 

Our executive compensation program is designed to attract, motivate, reward and retain the senior 
management talent required to achieve our corporate objectives and create long-term value for our 
shareholders.  We do not have employment agreements with any of our executive officers that 
provide for continued employment for any period of time.  Our program currently consists of the 
following key elements: 

•  Base salary; 

•  Annual cash incentive compensation; 

•  Long-term equity-based incentive compensation; 

•  Non-qualified deferred compensation plan; 

•  Broad-based benefit plans available to other team members generally; 

•  Limited perquisites; and 

•  Severance compensation upon termination of employment under certain 

circumstances. 

With the assistance of FW Cook, the Committee uses target and actual payouts for incentive 
compensation to value the total compensation of executive officers and assess its competitive 
positioning.  This competitive analysis is just one factor considered when making compensation 
decisions.  However, the Committee generally seeks to align target compensation opportunities 
with the median of the market, while providing opportunity for top quartile compensation for 
performance above target and below median compensation for performance below target. 
Additionally, performance goals are set with consideration for historical peer group growth levels, 
with the goal of ensuring that above target payouts require performance above the median of the 
peer group. 

The target compensation mix for NEOs is substantially weighted towards performance-oriented 
programs that only deliver value if the Company meets pre-determined performance goals.  The 
Annual Incentive Plan focuses NEOs on achievement of the financial plan for the year.  The long-
38 

 
 
 
 
 
term incentive plan provides alignment with shareholders and focuses NEOs on long-term growth 
in revenue and NOP as well as return on invested capital.  For the CEO and Other NEOs 
respectively, 79% and 63% of target compensation is weighted towards these performance-
oriented programs (i.e., only 21% and 37% of target compensation is delivered in salary for CEO 
and Other NEOs respectively). 

Base Salary.  Base salary for executive officers is a fixed compensation component that is 
reviewed annually and adjusted as appropriate.  When making base salary decisions, the 
Committee considers the external market data as well as a variety of internal criteria, including:  

• 

the scope and complexity of each officer’s responsibilities;  

•  each executive officer’s qualifications, skills and experience;  

• 

internal pay equity among senior executives; and  

• 

individual job performance, including both impact on current financial results and 
contributions to building longer-term competitive advantage and shareholder value.   

No specific formula or weight is applied to the various criteria considered.   

The Committee also considered the following factors when making the salary adjustments for 
2017 that are noted in the table below: 

•  Under the current leadership, the company has established a consumer innovation 
strategy and transformed the business with significant investments to strengthen 
competitive advantages in support of its long-term strategy.  

•  Ms. Ibach’s, Mr. Callen’s, and Mr. Carlin’s salaries were below the median of the 

market, and therefore the Committee increased their salaries by 4% to 8% to align more 
closely with competitive benchmarks. 

•  The salaries for Ms. Bloomquist and Mr. Krishna were increased by 3.5% in 2017. 

39 

21%24%55%CEO Target Compensation MixBaseAIPLTI37%20%43%Other NEO Target Compensation MixBaseAIPLTI 
 
 
 
Annual Cash Incentive Compensation.  Consistent with the company’s performance-based 
compensation philosophy, the opportunity to earn an annual cash incentive is designed to 
motivate performance at or above the company’s targeted annual financial objectives. 
Achievement of these results delivers compensation near the market median.  Total compensation 
can exceed the median for above-target performance or fall below median for below-target 
performance.  The annual cash incentive program is awarded to motivate and reward performance 
of a large portion of the company’s team member population, including NEOs. 

Each fiscal year, the Committee manages three principal elements of the annual cash incentive 
plan, including:  

•  Performance Goals.  The Committee determines both the type and the specific targets of the 

performance goals for each fiscal year, selecting metrics that drive both growth and 
profitability.  For 2017, the Committee again selected Adjusted EBITDA as the profit 
performance metric for the Annual Incentive Plan, reflecting the Committee’s commitment 
to align annual incentive compensation with the company’s operating performance and cash 
generation.  The Committee’s selection of this profit performance metric for the Annual 
Incentive Plan also distinguishes it from the Long-Term Incentive Plan performance 
metrics, which include revenue growth, NOP growth and ROIC.   

In order to support focus on near-term, critical business objectives, cash incentive payments 
were based in part on semi-annual performance versus targets derived from the annual 
operating plan, with the opportunity to realize up to 50 percent of pro-rated target cash 
incentive levels for achievement of semi-annual performance objectives for the first half of 
the year.  To support a strong continuing incentive, if the semi-annual target was not 
achieved, the opportunity remained to earn the full-year bonus if the full-year target was 
achieved. 

The Adjusted EBITDA target is approved by the Committee with consideration for 
performance after taking into account all annual cash incentive payments.  

•  Target and Actual Incentive Levels.  For 2017, Ms. Ibach’s target incentive level was 

increased from 100 percent of base salary (unchanged since 2013) to 115 percent of base 
salary to align more closely with the median of the market.  Target incentive levels were 
maintained at 60 percent for Executive Vice Presidents and 55 percent for Senior Vice 

40 

($000s)NameTitleSalary20162017% IncreaseShelly R. IbachPresident and CEO$815$8504.3%David R. CallenSVP and CFO$404$4368.0%Andrew P. CarlinEVP, Chief Sales and Services Officer$426$4608.0%Andrea L. BloomquistSVP, Chief Product Officer$406$4203.5%Suresh KrishnaSVP, Chief Operations, Supply Chain, and Lean Officer$390$4043.5%Salaries above are represented at the annual rates effective March 27, 2016 and March 26, 2017. These values are different from the Summary Compensation Table, which represents actual salary earned in each year. 
 
 
 
Presidents.  These target incentive levels are reviewed annually in comparison with the peer 
group and general industry market data identified above.   

The table below provides detail for the 2017 target incentive and target total cash 
compensation levels for NEOs, as well as consideration for actual cash compensation with 
the 121% of target payout for 2017 performance.  Both outcomes are consistent with our 
compensation payout philosophy, which is to pay close to the median of the market for 
target performance, and close to 25th percentile for performance that is close to threshold.  
With the 2017 payout of 121% of target, cash compensation (base and annual incentive) was 
close to the median of the market. 

•  Leverage Curve of the Annual Cash Incentive Payout.  The Committee seeks to set the 
leverage curve of the annual cash incentive payout, or the percentage of incremental 
Adjusted EBITDA that is used to fund the overall annual incentive pool, in a manner that 
both provides a strong motivation for achievement of stretch performance objectives and a 
reasonable sharing rate of incremental Adjusted EBITDA.  Our plan provides for up to 250 
percent of target payout opportunity for maximum Adjusted EBITDA performance, and no 
payout if threshold levels of Adjusted EBITDA are not achieved. 

For the first half of 2017, Adjusted EBITDA (before incentive payout) of $80.6 million 
exceeded our semi-annual target of $80.0 million, and we therefore paid 50% of the prorated 
target opportunity for the first half of the year.  The table below provides the details for this 
payout for each NEO ($000s): 

For the full-year 2017, our actual Adjusted EBITDA of $169 million (after deduction of 
annual incentive expense) was above our target of $158 million and below our maximum of 

41 

($000s)NameTitleAnnual Incentive Target% of Salary$Shelly R. IbachPresident and CEO100% / 115%$940$1,790$1,137$1,987David R. CallenSVP and CFO55%$236$672$285$721Andrew P. CarlinEVP, Chief Sales and Services Officer60%$271$731$328$788Andrea L. BloomquistSVP, Chief Product Officer55%$229$649$277$697Suresh KrishnaSVP, Chief Operations, Supply Chain, and Lean Officer55%$220$624$267$670* Cash compensation numbers above represent annualized salary for both target and actual. These values may differ from the Summary Compensation Table, which represents actual salary earned for the year. Shelly Ibach's target bonus % increased from 100% of salary to 115% of salary on March 26, 2017, and this higher target bonus % applied to earnings after this date.Target Total Cash2017 Actual Total Cash*Annual Incentive $Actual Total Cash2017 Annual Target Cash CompensationFull NamePosition NameFirst Half Eligible EarningsTarget AIP %First Half Target AIP $Actual Payout: 50% of First Half Target $Shelly R. Ibach*President and CEO$417100% / 115%$451$226David R. CallenSVP and CFO$21055%$116$58Andrew P. CarlinEVP, Chief Sales and Service Officer$22260%$133$67Andrea L. BloomquistSVP, Chief Product Officer$20755%$114$57Suresh KrishnaSVP, Chief Operations, Supply Chain, and Lean Officer$19955%$109$55* On March 26, 2017, Shelly Ibach's target AIP increased from 100% of salary to 115% of salary for eligible earnings for the remainder of the fiscal year. 
 
 
 
 
 
 
 
 
$210 million.  This performance above target resulted in a total Annual Incentive payout of 
121% of target (inclusive of the mid-year progress payment referenced above).  The table 
below provides more detail for the performance goals used to determine this result ($ 
millions): 

The table below reflects the total Annual Incentive Payout for the full year at 121% of target as 
well as the incremental payments made at year-end, in addition to the mid-year payouts ($000s). 

Long-Term Equity-Based Incentive Compensation.  The company makes long-term, equity-based 
incentive compensation grants to its executive officers and other team members to align their 
interests with those of our shareholders, as well as to provide total compensation that is 
competitive in the marketplaces in which the company competes for top talent.  The Committee 
seeks to grant equity awards designed to provide total direct compensation that is near the market 
median, with the potential for greater earnings when the company outperforms its long-term 
performance targets and the potential for lower earnings in the event the company underperforms 
its performance targets.  As the company offers no pension plan, this equity-based pay component 
is an important enabler of retirement security for executives and other team members who have 
dedicated a significant portion of their working careers to our business. 

Executive officers and other key team members are eligible for equity-based grants upon joining 
the company and thereafter on an annual basis.  In determining the economic value of equity 
awards to be granted to executive officers, the Committee considers primarily the competitive 
position of each executive officer’s targeted total direct compensation, including the current value 
of proposed equity awards, in relation to market data.  The Committee also considers a variety of 
other factors, including: 

•  company’s recent performance relative to the peer group,  

• 

individual performance, including levels of responsibility, and the individual’s impact on 
current results and our long-term competitive position,  

42 

Adjusted EBITDA After Annual Incentive Payout$% GrowthThreshold20%$130-11%Target100%$1588%Actual Performance121%$16916%Maximum250%$21044%PayoutFull NamePosition NameTarget AIP %Full Year Target AIP $Full-Year Actual Payout at 121% of TargetEnd of Year Payout (Net of Mid-Year)Shelly R. Ibach*President and CEO100% / 115%$940$1,137$912David R. CallenSVP and CFO55%$236$285$227Andrew P. CarlinEVP, Chief Sales and Service Officer60%$271$328$261Andrea L. BloomquistSVP, Chief Product Officer55%$229$277$220Suresh KrishnaSVP, Chief Operations, Supply Chain, and Lean Officer55%$220$267$212* On March 26, 2017, Shelly Ibach's target AIP increased from 100% of salary to 115% of salary for eligible earnings for the remainder of the fiscal year. 
 
 
 
 
 
•  prior awards, including the number of shares awarded and the accumulated “holding 

power” of unvested equity to motivate both performance and retention, and  

• 

the dilutive impact of equity awards in relation to market data.   

The company has historically granted both (i) stock option awards with an exercise price equal to 
the fair market value on the date of grant, typically vesting ratably over a period of years, and  
(ii) “performance shares” subject to adjustment based on actual performance versus targets 
established at the date of grant.  The only exceptions have been for new hires and promotions, 
both of whom typically receive a special award of restricted stock units that vest for continued 
service over a period of three years.  These awards encourage retention and shareholder 
alignment, as well as provide an up-front equity stake upon hire for new executives. 

For the 2017 long-term incentive program, the Committee continued to grant 75% of the annual 
award value in performance-vested RSUs, with the remaining 25% in stock options.  See “Grant 
of Plan-Based Awards” table below.  These grants were approved by the Committee in March 
2017.  

•  Grant value for Ms. Ibach increased slightly (4.8%, from $2.1 million to $2.2 million) to 

align with the median of the market. 

•  Annual LTI grant value increased by 50% (from $400k to $600k) for Mr. Carlin to 

recognize his new role as EVP, Chief Sales and Services Officer (i.e., his previous annual 
LTI grants represented awards at the SVP level). 

•  Annual LTI grant value for Mr. Callen and Ms. Bloomquist increased 18.8% (from $400k 

to $475k) to align more closely with the median of the market. 

Total direct compensation for NEOs was aligned with the median of the market.  The table below 
provides detail for total grant value of long-term incentives (LTI) awarded in 2016 and 2017, as 
well as the resulting 2017 Target total direct compensation (sum of base salary, value of target 
annual incentive opportunity and the grant value of LTI). 

43 

($000s)NameTitleLTI Target Grant Value (Annual Award)20162017% +/-2017 Target TDCShelly R. IbachPresident and CEO$2,100$2,2004.8%$3,990David R. CallenSVP and CFO$400$47518.8%$1,147Andrew P. CarlinEVP, Chief Sales and Services Officer$400$60050.0%$1,331Andrea L. BloomquistSVP, Chief Product Officer$400$47518.8%$1,124Suresh KrishnaSVP, Chief Operations, Supply Chain, and Lean Officer$500$475-5.0%$1,099LTI grant values are converted to a number of shares using a 20-day average stock price leading up to date of grant in order to mitigate short-term stock price volatility. As such, values in the table above are different from the grant date fair values in the Summary Compensation Table.  
 
 
 
 
 
Performance-vested RSU payouts and grants.   

2015 Performance-Vested RSUs:  The performance-vested units granted in 2015 were earned at 
86% of target, based on annual growth in revenue and NOP during each of 2015 – 2017, as well 
as the three-year average for each measure.  The shares earned are vested in full on the third 
anniversary of the grant date (March 16, 2018).  Revenue (or net sales) and NOP (or operating 
income) are both GAAP measures as reported in the company’s Annual Report on Form 10-K. 

This plan is a full three-year performance plan.  There is no payout, if any, until the end of the 
three-year period and the percentage growth goals (e.g. “performance levels”) are determined at 
the beginning of the performance period and are not changed.  The performance levels indicated 
below are applied to each prior year actual revenue and NOP outcome to develop the goals for 
each year of the three-year performance period.  Annual growth in both revenue and NOP is 
measured to determine a total of six performance scores over the three-year period (i.e., three 
scores for revenue growth and three scores for NOP growth; revenue and NOP growth are equally 
weighted).  

The three revenue scores are averaged to determine the revenue payout for the three-year period, 
and the three NOP scores are averaged to determine the NOP payout for the three-year period.    
The table below provides detail for the performance results used to determine the 86% of target 
payout for the 2015 – 2017 performance period.  The payout was positively impacted by strong 
revenue growth well-above peer group median levels, and negatively impacted by NOP 
performance in 2015 and 2016 largely related to the impact of ERP implementation and strategic 
investments made to support our long-term strategy. 

44 

Performance LevelPayoutRevenueNOPBelow Threshold0%<4%<4%Threshold50%4%4%Target100%7%9%Max200%15%20%YearRevenue (Net Sales) - GAAPNOP - Excluding ERP Launch Cost*$GrowthPerf Score$GrowthPerf Score2014$1,157$1022015$1,2144.9%65%$87-14.8%0%2016$1,3118.0%113%$77-11.5%0%2017$1,44410.2%139%$9219.9%199%Average106%66%Weighting50%50%Total Payout % of Target86.2%*NOP excludes 2015 ERP Launch Costs of $11.6 million (i.e., one-time, non-recurring expenses for system training). 
 
 
 
 
 
The Committee also added an ROIC objective to the program in 2015 to ensure that payouts are 
reduced if returns are not sufficiently above the company’s WACC.  If three-year average ROIC 
does not exceed WACC by at least 30%, then the final payout will be reduced by a minimum of 
5% and a maximum of 20% of the target number of units.   

For the 2015 – 2017 performance period, ROIC exceeded WACC by more than 30%.  (see table 
below for more details): 

The Committee uses ROIC in the LTI program because it ensures that we are investing capital 
efficiently to generate both net sales growth and NOP growth over the long-term, thus aligning 
the company’s and shareholders’ interests.  As financial stewards of the company’s assets, both 
Management and the Board are committed to deploying capital efficiently to generate superior 
returns for shareholders. 

2017 Performance-Vested RSUs:  The performance-vested units granted in 2017 follow a similar 
structure as the 2015 awards described above.  Performance units will be earned based on annual 
growth in Revenue and NOP, equally weighted, through 2019, and will vest in March 2020 
depending on performance achievement.  Performance below the defined threshold would result 
in a payout of zero.  The maximum payout is 200 percent of the target number of units granted. 
The payouts will also be subject to reduction for failure to generate ROIC that sufficiently 
exceeds WACC.   

2017 Special Performance-Vested RSU Awards:   

In March 2017, NEOs received special performance-vested RSUs that will only be earned if our 
diluted net income per share for the fiscal year ending December 28, 2019 is at or above $2.75 
(the “EPS Target”) (note: tax rate for EPS calculation is held constant at the 2016 rate of 32.3% 
which was the most current full-year tax rate at the date of this grant; no subsequent tax rate 
changes will be included in the EPS calculation for the purpose of determining if this award is 
earned*).  The Committee granted these awards to create alignment with the long-term goal we 
have communicated to shareholders, and to ensure that we are appropriately rewarding our senior 
leaders for achievement of the aggressive long-term plan to achieve EPS of $2.75 by 2019.  

YE 2016 EPS 
$1.10 

35.7% CAGR required for any payout  

YE 2019 EPS 
Target 
$2.75 

45 

201520162017Return On Invested Capital (ROIC)11.2%12.2%14.3%Weighted Average Cost of Capital (WACC)9.6%7.9%7.7%Return Premium (ROIC % +/- WACC)16.7%54.4%85.7%3-Year Avg.52.3% 
 
 
 
 
 
 
 
Achievement of the EPS Target requires a total increase of 150% and a three-year Compound 
Annual Growth Rate (CAGR) of 35.7% from the 2016 EPS of $1.10, and this level of growth 
would represent performance at or above the historical top decile of the benchmarks for the peer 
group.  These awards reinforce our commitment to our pay for performance philosophy.  

The performance-based restriction on the awards will lapse on March 21, 2020, the third 
anniversary of the grant date, if the EPS Target is achieved, in which case 50% of the units 
subject to the awards would vest and be issued following March 21, 2020.  And, if the EPS Target 
is achieved, the remaining 50% of the units subject to the awards would vest and be issued 
following March 21, 2021, the fourth anniversary of the grant date.  The vesting of the awards is 
conditioned upon the recipient’s continued employment or service to the company through the 
applicable vesting dates, subject to certain exceptions.  Vested award units will be settled in 
shares of our common stock on a one-for-one basis.  The Committee will determine whether the 
EPS Target is achieved based on our audited financial statements for the fiscal year ended 
December 28, 2019.  The total number of units subject to each award would be reduced by 15% if 
the company’s TSR does not increase during the period beginning on the date of grant and ending 
on December 28, 2019. 

The table below provides details for the grant value and number of performance-vested RSUs 
granted in connection with these special awards: 

(LTI grant values are converted to a number of shares using a 20-day average stock price leading 
up to date of grant in order to mitigate short-term stock price volatility.  As such, the value 
referenced above are different from the grant date fair values in the Summary Compensation 
Table.) 

46 

($000s)NameTitleShelly R. IbachPresident and CEO$3,131138,595David R. CallenSVP and CFO$33214,700Andrew P. CarlinEVP, Chief Sales and Services Officer$33214,700Andrea L. BloomquistSVP, Chief Product Officer$33214,700Suresh KrishnaSVP, Chief Operations, Supply Chain, and Lean Officer$33214,700**Monte Carlo valuation of  94.88% of face value. Based on 20-day avg stock price of $23.81.* The $2.75 goal referenced above is calculated using the 2016 tax rate of 32.3%, and the 2019 actual tax rate inclusive of benefit from tax reform is currently expected to be lower. If the 2019 actual tax rate is in fact lower than 32.3%, then holding the tax rate constant at the 2016 rate of 32.3% makes the goal more difficult to achieve.Award Grant Value**# of RSUs 
 
 
 
 
 
The Summary Compensation Table includes the full grant value of these special awards in 2017 
compensation.  The table below illustrates how this disclosure would appear for 2017 
compensation without the grant value of the special award: 

Name 
And Principal 
Position 

Shelly R. Ibach 
  President and CEO 

David R. Callen 
  SVP and CFO 

Andrew P. Carlin 
  EVP, Chief Sales and 
  Services Officer 

Andrea L. Bloomquist 
  SVP and Chief Product 
  Officer 

Suresh Krishna 
  SVP and Chief Operations, 
  Supply Chain and Lean 
  Officer 

Stock 
Awards 
(Excluding 
Special 
Performance 
Award) 
($) 

Option 
Awards 
($) 

Non- 
Equity 
Incentive 
Plan 
Compensa-
tion 
($) 

All Other 
Compensa- 
tio 
($) 

Total 
($) 

Year 

Salary 
($) 

Bonus 
($) 

2017 

$841,923 

--- 

$1,636,173 

$540,042 

$ 1,137,400 

$   30,363    

$4,185,901 

2017 

$428,431 

--- 

$  353,206 

$  116,614 

$   285,120   

$   10,802    

$1,194,173 

2017 

$451,791 

--- 

$  446,229 

$  147,275 

$   328,000 

$    11,050 

$1,384,345 

2017 

$416,520 

--- 

$  353,206 

$  116,614 

$    277,194 

$   10,054 

$ 1,173,588 

2017 

$400,500 

--- 

$  353,206 

$  116,614 

$   266,533 

$   11,802 

$1,148,655 

Severance Compensation.  In February of 2007, the Board adopted the Sleep Number Corporation 
Executive Severance Pay Plan (the “Severance Plan”) to establish consistent severance benefits 
for senior executives upon termination of their employment by the company without cause or 
upon resignation for “good reason” as defined by the Severance Plan.  Prior to the adoption of the 
Severance Plan some, but not all, of our senior executives were entitled to severance benefits 
pursuant to their employment offer letters.  The Severance Plan provides more uniform benefits 
across the senior management team, including NEOs and others.  No executive officer would be 
entitled to any severance compensation in excess of the benefits provided under the company’s 
Severance Plan.  In June of 2017, the Committee approved an amended and restated version of 
the Severance Plan.  The prior version of the Severance Plan provided for, and the amended and 
restated Severance Plan maintains, the base severance pay for our CEO and other NEOs for a 
termination without “cause” or upon resignation for “good reason,” each as defined in the 
Severance Plan, as follows: 

• 

• 

for the CEO: (i) two times the sum of annual base salary and annual target cash 
incentive plus (ii) a pro rata portion of the executive’s annual cash incentive; and 

for the other NEOs, (i) one times the sum of annual base salary and annual target cash 
incentive plus (ii) a pro rata portion of the executive’s annual cash incentive. 

Under the prior version of the Severance Plan, the pro rata cash incentive payment was based on 
the executive’s target cash incentive for the year of termination.  Under the amended and restated 
version of the Severance Plan, the pro rata cash incentive payment is based on the average annual 
cash incentive actually received by the executive during the three most recent fiscal years prior to 
the year of termination. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Under the prior version of the Severance Plan, the base severance amounts described above were 
not increased if the termination of employment without cause or resignation for good reason was 
in connection with a change in control of the company.  The amended and restated Severance 
Plan provides an additional change in control severance pay amount for the CEO and other NEOs 
for a termination of employment without cause or resignation for good reason within six months 
before (or, if later, the date on which discussions with a third party regarding the change in 
control began) or 24 months after a change in control of the company, and subject to additional 
non-competition and non-solicitation requirements, equal to one times the sum of annual base 
salary and annual target cash incentive. 

The changes to the Severance Plan align more closely with the market median, and also allow us 
to extend our non-compete and non-solicitation period from one year to two years for NEOs who 
receive the higher change in control payment under the Severance Plan (i.e., the extra year of 
compensation in connection with a change in control referenced above is connected to an extra 
year of non-compete and non-solicitation). In addition, we made the changes outlined below: 

•  Updated various plan provisions to ensure compliance with both 409A and 162(m).  

•  Edited various plan provisions to provide more clarity for the Change in Control 

protection period and how 280G calculations are administered.  

In developing the Severance Plan and determining the benefits payable under the Severance Plan, 
the Committee considered market data received from its independent compensation consultant 
relative to typical severance benefits and concluded that the benefits payable under the Severance 
Plan were generally at or below the market data.  

Benefits under the Severance Plan are conditioned upon execution and delivery to the company of 
a general release of claims and return of any company property.  In addition, in the event the 
signed general release of claims is subsequently declared invalid or is revoked or attempted to be 
revoked, or in the event of a violation by the former executive of a non-compete or confidentiality 
agreement with the company, any unpaid severance compensation would be terminated.  Each 
NEO has signed a non-compete agreement extending for one year following termination of 
employment and a confidentiality agreement of indefinite duration.  For any NEO to receive the 
severance payments referenced above, the NEO would need to sign a two-year non-compete 
agreement. 

The base severance compensation would be paid in a lump sum within a reasonable time 
following the team member’s termination of employment and in no event later than March 1 of 
the year following the year during which the termination occurs.  None of the amounts payable 
under the Severance Plan are subject to any “gross-up” for tax purposes in the event of the 
applicability of any excise or similar taxes. 

48 

 
 
 
 
 
In addition to the base severance compensation described above, the Severance Plan provides for 
reimbursement of the cost of “COBRA” medical and dental “COBRA” continuation coverage, 
less the amount paid by an active full-time team member for the same level of coverage, until the 
earlier of:  

• 

• 

• 

the end of the period of time reflected in the base severance compensation (i.e., two years 
for CEO and one year for the other NEOs);  

the end of the participant’s eligibility for COBRA continuation coverage; or  

the date the participant becomes eligible to participate in another group medical plan or 
dental plan.   

The Severance Plan also provides for outplacement services in an amount up to $15,000 for the 
CEO and up to $10,000 for other senior executives. 

No severance payment would be triggered solely by a change in control of the company.  The 
Severance Plan does provide, however, that during a 24-month period following a change in 
control of the company, the company may not terminate the Severance Plan and may not reduce 
the severance benefits payable to participants who are employed by the company immediately 
prior to the change in control.  For additional information, see “Potential Payments to Named 
Executive Officers,” below. 

Non-Qualified Deferred Compensation Plan.  As described in more detail on page 59 of this 
Proxy Statement, certain executive team members (for example, director level and above) may 
defer a portion of their compensation and defer payment of restricted stock unit awards under a 
non-qualified deferred compensation plan that offers a range of investment options similar to 
those available under our 401(k) plan.  The company may also make discretionary employer 
credits to this plan although it has not elected to do so. 

Benefits and Perquisites.  Our executive officers generally receive the same menu of benefits 
offered to other full-time team members including, but not limited to, our 401(k) plan.  After 
completing an eligibility service period, our team members who have attained age 21 are eligible 
to participate in our 401(k) plan.  The 401(k) plan includes company stock as an investment 
option, providing another opportunity for our senior executives and other team members to build 
stock ownership in our company.  The company has historically made discretionary matching 
contributions (at various levels) of a portion of team members’ contributions to the 401(k) plan. 

As the company provides no defined benefit pension plan, we believe the 401(k) plan and the 
non-qualified deferred compensation plan are important elements in retirement planning for 
executives and other eligible team members. 

We generally avoid special executive perquisites.  We do offer two executive benefits to senior 
management that are designed to address specific corporate purposes: 

•  Annual Physical Exam.  Members of our senior management team are encouraged to 

annually undergo a comprehensive physical examination.  The company offers several 
executive physical options, which generally range in cost from $2,300 to $4,000.  These 

49 

 
 
 
costs, after insurance coverage, are paid by the company and constitute taxable wages to the 
executive that are not “grossed up” for tax purposes.  This benefit is designed to promote 
preventive care, enhance the health and wellness of senior management and to catch 
potential health issues at an early stage. 

•  Tax and Financial Planning.  Members of our senior management team are eligible for 

reimbursement of expenses for tax and financial planning services up to $15,000 per year 
for the CEO and up to $8,000 per year for executive or senior vice presidents.  Amounts 
reimbursed under this benefit represent taxable wages that are not “grossed up” for tax 
purposes.  This benefit is designed to enhance financial planning, to avoid distraction of 
members of the senior management team and to promote tax compliance. 

Chief Executive Officer Compensation and Performance 

The compensation for Shelly R. Ibach, our President and Chief Executive Officer, consists of an 
annual base salary, annual cash incentive compensation and long-term equity-based incentive 
compensation.  The Committee determines the level for each of these compensation elements 
using methods consistent with those used for the company's other senior executives, including the 
assessment of individual performance and review of competitive data.  The Committee evaluates 
Ms. Ibach's performance by soliciting input from all members of the Board as well as members of 
the senior management team.  The Board also assesses Ms. Ibach's performance against objectives 
incorporating key operational and strategic factors, including growth, profitability, product 
innovation, advancement of strategic initiatives, organizational development and investor 
relations.  The CEO performance feedback from all independent Board members is consolidated 
into a detailed performance review which is the basis of a full Board discussion in Executive 
Session led by the Chair of the Committee.  The Board's assessment of Ms. Ibach's performance is 
a major consideration in determining any compensation adjustments for the coming year. 

Tax and Accounting Implications 

Deductibility of Executive Compensation.   
In designing performance awards under our equity-based incentive plan and our annual cash 
bonus plan, we consider the deductibility of executive compensation under Section 162(m) of the 
Internal Revenue Code, which generally provides that we may not deduct more than $1 million 
paid to certain executive officers, other than for “performance-based” compensation meeting 
certain requirements.  The Tax Cut and Jobs Act, signed into law on December 22, 2017 (the 
“Tax Act”), among other things, repealed the exemption from the Section 162(m) limit for 
“performance-based” compensation effective for the Company’s taxable years beginning after 
December 31, 2017, subject to transition relief for binding contracts entered into prior to 
November 2, 2017.  Our equity-based incentive plan and our annual cash bonus plan are designed 
to permit the grant and payment of equity or cash incentive awards that qualify as “performance-
based” compensation, which, to the extent applicable, would be exempt from the Section 162(m) 
deduction limitation.  While these plans are designed to be operated in a manner intended to 
exempt the payments from the Section 162(m) deduction limitation, the Committee may 
administer the plans in a manner that does not satisfy the requirements to achieve a result that the 
Committee determines to be appropriate.  Despite the Committee’s efforts to structure 
performance-based compensation in a manner intended to be exempt from the 162(m) limit, 

50 

 
 
 
 
because of the Tax Act repeal of the performance-based pay exception, and the ambiguities and 
uncertainties as to the application and interpretation of Section 162(m) as revised by the Tax Act, 
including the uncertain scope of the transition relief contained in the Tax Act, no assurance can be 
given that compensation intended to satisfy the requirements for an exemption from the Section 
162(m) deduction limit in fact will be exempt. 

Despite the changes to Section 162(m) as a result of the Tax Act and consistent with our 
executive compensation philosophy of linking pay to performance and aligning executive 
interests with those of our shareholders, we currently expect that we will continue to structure our 
executive compensation program so that a significant portion of total executive compensation is 
linked to the performance of our Company. 

51 

 
 
 
 
 
 
Summary Compensation Table 

The following table summarizes the total compensation paid or earned by each of the named 

executive officers for the 2017 fiscal year ended December 30, 2017 (and for the 2016 and 2015 fiscal 
years if the individual was a named executive officer in those years, respectively).  The details of our 
named executive officers’ compensation are discussed in the Compensation Discussion and Analysis 
beginning on page 28. 

Name 
And Principal 
Position 

Shelly R. Ibach 
  President and CEO 

David R. Callen 
  SVP and CFO 

Andrew P. Carlin 
  EVP, Chief Sales and 
  Services Officer 

Andrea L. Bloomquist 
  SVP and Chief Product 
  Officer 

Suresh Krishna 
  SVP and Chief Operations, 
  Supply Chain and Lean 
  Officer 

Year 

Salary 
($) 

Bonus(6) 
($) 

Stock 
Awards(1)(2) 
($) 

Option 
Awards(1)(3) 
($) 

Non- 
Equity 
Incentive 
Plan 
Compensa-
tion(4)(6) 
($) 

All Other 
Compensa- 
tion(5) 
($) 

Total 
($) 

2017 

$841,923 

2016 

$814,615 

2015 

$779,231 

2017 

$428,431 

2016 

$400,637 

2015 

$383,618 

2017 

$451,791 

2016 

$415,369 

2015 

$354,728 

2017 

$416,520 

2016 

$403,500 

2015 

$355,915 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

$4,740,701 

$540,042 

$ 1,137,400 

$   30,363    

$7,290,429 

$1,597,928 

$493,284 

$   354,998 

$   23,205 

$3,284,030 

$1,561,875 

$484,356 

$   188,462 

$   12,700 

$3,026,624 

$  682,486 

$  116,614 

$   285,120   

$   10,802    

$  1,523,453 

$  304,346 

$  93,979 

$     96,034 

$     9,327 

$   904,323 

$  234,240 

$  72,621 

$     52,257 

$     8,570 

$   751,306 

$  775,509 

$  147,275 

$   328,000 

$    11,050 

$1,713,625 

$  670,240 

$  93,979 

$   106,385 

$     8,025 

$1,293,998 

$  312,375 

$  96,855 

$     46,156 

$     7,950 

$   818,064 

$  682,486 

$  116,614 

$    277,194 

$   10,054 

$ 1,502,868 

$  304,346 

$  93,979 

$    96,718 

$   11,960 

$   910,503 

$  312,375 

$  96,855 

$    45,563 

$     7,950 

$   818,658 

2017 

$400,500 

--- 

$  682,486 

$  116,614 

$   266,533 

$   11,802 

$1,477,935 

2016 

$285,000 

$144,127 

$1,059,989 

$437,402 

$     70,373 

$   17,095 

$2,013,986 

(1)  Reflects the aggregate grant date fair value of stock and option awards granted during fiscal years 2017, 2016 
and 2015, computed in accordance with FASB ASC Topic 718. See Notes to the Consolidated Financial 
Statements included in our Annual Report on Form 10-K for the fiscal year ended December 30, 2017, for a 
discussion of the relevant assumptions used in calculating these amounts. 

(2)  The “Stock Awards” column includes performance stock awards. The amounts included for the performance 
stock awards represent the grant date fair value assuming the achievement of the target performance award level. 
The following table presents the grant date fair value of the performance stock awards included in the “Stock 
Awards” column and the maximum grant date fair value of these awards assuming that the highest level of 
performance conditions would be achieved. For further information on these awards, see the Grants of Plan-Based 
Awards table. 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2017 

2016 

2015 

Grant 
Date  
Fair Value 
$4,740,701 
$   682,486 
$   775,509 
$   682,486 
$   682,486 

Maximum 
Value 
$6,376,874 
$1,035,692 
$1,221,738 
$1,035,692 
$1,035,692 

Ms. Ibach 
Mr. Callen 
Mr. Carlin 
Ms. Bloomquist 
Mr. Krishna 

Grant Date   Maximum 
Fair Value 

$1,597,928 
$   304,346 
$   304,346    
$   304,346 
$   407,658 

¤ 

Value 
$3,195,857 
$   608,692 
$   608,692 
$   608,692 
$   815,317 

Grant Date   Maximum 
Fair Value 
 $1,561,875  
 $   234,240 
 $   312,375 
 $   312,375 
 $        --- 

Value 
 $3,123,750 
 $   468,480 
 $   624,750 
 $   624,750 
 $        --- 

(3) The “Option Awards” column includes a market-based option award in 2016 for Mr. Krishna. The associated 
$312,625 grant date fair value included in the “Option Awards” column is also the maximum value of the award 
assuming that the market condition would be achieved. The market condition requires the company’s closing 
stock price to exceed $27.00 for 20 consecutive trading days and can be achieved any time prior to April 11, 2026, 
subject to continuing employment.  

(4)  Represents annual incentive compensation earned under the AIP. See discussion in the Compensation 
Discussion and Analysis under the heading “Annual Cash Incentive Compensation.” 

(5)  All other compensation includes the costs of (i) reimbursement for personal financial planning and tax advice; 
(ii) company sponsored physical exam; (iii) company contribution to the executive’s 401(k) account; and (iv) 
reimbursement of personal travel expenses for Ms. Ibach which was intended to allow Ms. Ibach to conduct 
company work remotely while travelling.  

(6) For 2016, Mr. Krishna was guaranteed a minimum payment equal to the target incentive level under the AIP. 
The amount in the Non-Equity Incentive Plan Compensation column reflects the amount that would have been 
earned under the plan if there had been no guarantee. The amount in the Bonus column reflects the difference 
between the guaranteed minimum payment and the amounts that would have been earned under the plan if there 
had been no guarantee.  

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Grants of Plan-Based Awards 

The following table summarizes grants of equity and non-equity plan-based awards to each 

of the named executive officers during the 2017 fiscal year ended December 30, 2017. 

Estimated Future Payouts 
Under Non-Equity Incentive 
Plan Awards(1) 

Estimated Future Payouts 
Under Equity Incentive 
Plan Awards 

Name 
Shelly R. Ibach 

Thresh- 
old 
($) 
$188,000 

Target 
($) 
$940,000 

Maxi- 
mum 
($) 
$2,350,000 

Thresh- 
old 
(#) 

Target 
(#) 

Maxi- 
mum 
(#) 

5,775 
110,876 

69,300 
138,595 

138,600 
138,595 

Grant 
Date 

 3/21/17(2) 
 3/21/17(3) 
 3/21/17(4) 

David R. Callen 

$  47,127  $235,637  $  589,092   

3/21/17(2) 
3/21/17(3)   
3/21/17(4) 

Andrew P. Carlin 

$  54,215   $271,074  $  677,686 

 3/21/17(2) 
 3/21/17(3) 
 3/21/17(4) 

Andrea L. Bloomquist 

$ 45,817  $229,086  $  572,715 

3/21/17(2) 
3/21/17(3) 
3/21/17(4) 

1,247 
11,760 

14,960 
14,700 

29,920 
14,700 

1,575 
11,760 

18,900 
14,700 

37,800 
14,700 

1,247 
11,760 

14,960 
14,700 

29,920 
14,700 

All 
Other 
Option 
Awards: 
Number 
of 
Securities 
Under- 
lying 
Options 
(#) 

All 
Other 
Stock 
Awards: 
Number 
of Shares 
of Stock 
or Units 
(#) 

Exercise 
or Base 
Price of 
Option 
Awards 
($/Sh) 

53,720 

$23.61 

11,600 

$23.61 

14,650 

$23.61 

11,600 

$23.61 

Grant 
Date 
Fair 
Value of 
Stock and 
Option 
Awards 
($)(5) 

$1,636,173 
$3,104,528 
$   540,042 

$   353,206 
$   329,280  
$   116,614 

$   446,229 
$   329,280 
$   147,275 

$   353,206 
$   329,280 
$   116,614 

Suresh Krishna 

$  44,055    $220,275  $  550,688 

 3/21/17(2) 
 3/21/17(3) 
 3/21/17(4) 

1,247 
11,760 

14,960 
14,700 

29,920 
14,700 

11,600 

$23.61 

$   353,206 
$   329,280 
$   116,614  

(1)  This represents the cash incentive opportunity for 2017 under the AIP.  The actual amounts earned under this plan for 
2017 are reported in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table. The 
threshold reflects the amount that would be payable under the plan if the minimum performance level is achieved for annual 
company-wide performance goals.  If the minimum performance level for payment of the threshold amount is not achieved, 
then no annual incentive would be payable under the plan.  Grantees had the opportunity to realize up to 50 percent of pro-
rated target incentive levels for achievement of semi-annual performance objectives for the first half of the year.  See 
discussion in the Compensation Discussion and Analysis under the heading “Annual Cash Incentive Compensation.” 

(2)  These awards represent performance stock unit awards described in greater detail in the Compensation Discussion and 
Analysis under the heading, “Long-Term Equity-Based Incentive Compensation.”  The target number of units may be adjusted 
based on company performance during the performance period which ends December 28, 2019 (fiscal 2019 year-end).  The 
adjusted amount of the award then fully vests after three years from the grant date.  If any dividends are paid on our common 
stock, the holders of the performance stock units awards would receive dividends at the same rate as paid to other shareholders 
if and when the performance stock unit award becomes fully vested. 

(3)  These awards represent performance stock unit awards with a market condition described in greater detail in the 
Compensation Discussion and Analysis under the heading, “Special Performance-Vested RSU Awards.” The awards vest 50% 
three years from the grant date and 50% four years from the grant date, subject to continued employment and achievement of 
the performance criterion. The performance criterion requires earnings per share of $2.75 for the year ending December 28, 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2019 (fiscal 2019). If the performance criterion is not achieved, no units will be earned, except that if the performance 
criterion would have been achieved if a portion of the stock-based compensation expense attributable to the awards had been 
excluded from the calculation of earnings per share, then the target number of units may be adjusted downward, until earnings 
per share equals $2.75 on a pro forma basis. However, if this pro forma adjustment would require more than a 20% reduction 
in the target number of units, no units will be earned. In addition, the target number of units may be adjusted downward by 
15% if the Company’s total shareholder return from the date of grant through December 28, 2019 is negative.  

(4)  These awards represent stock options described in greater detail in the Compensation Discussion and Analysis under the 
heading, “Long-Term Equity-Based Incentive Compensation.” These stock options have an exercise price equal to the closing 
trading price of the company’s common stock on the grant date. The options become exercisable in installments of one-third 
of the options awarded on each of the first three anniversaries of the grant date. These options remain exercisable for up to 10 
years from the grant date, subject to earlier termination upon certain events related to termination of employment. 

(5)  Reflects the grant date fair value computed in accordance with FASB ASC Topic 718.  The value for awards subject to 
market or performance conditions reflects the target payout. 

55 

 
 
 
 
 
 
 
Outstanding Equity Awards at Fiscal Year-End 

The following table summarizes the total outstanding equity awards for each of the named 

executive officers as of December 30, 2017. 

Option Awards 

Stock Awards 

Name 

Shelly R. Ibach 

David R. Callen 

Andrew P. Carlin 

Equity 
Incentive 
Plan 
Awards:  
Number of 
Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
(#) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
84,951(4) 
--- 
69,300(11) 
138,595(12) 

--- 
--- 
--- 
--- 
16,180(4) 
--- 
14,960(11) 
14,700(12) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
16,180(4) 
--- 
--- 
18,900(11) 
14,700(12) 

Equity 
Incentive 
Plan 
Awards:  
Market or 
Payout Value 
of Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
($)(13) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
$3,193,308 
--- 
$2,604,987 
$5,209,786 

--- 
--- 
--- 
--- 
$   608,206 
--- 
$   562,346 
$   552,573 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
$   608,206 
--- 
--- 
$   710,451 
$   552,573 

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested  
($)(13) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
$ 1,518,899 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
$  227,795 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
$   303,802 
--- 
--- 
$   709,699 
--- 
--- 
--- 

Number of 
Securities 
Underlying 
Unexercised 
Options 
(#)   
Exercisable 

Number of 
Securities 
Underlying 
Unexercised 
Options (#)  
Unexercisable 

Option 
Exercise 
Price  
($) 

Option 
Expiration 
Date 

Number of 
Shares or 
Units of 
Stock That 
Have Not 
Vested  
(#) 

6,610 
7,500 
27,375 
14,038 
17,900 
13,526 
41,950 
27,430 
19,653 
--- 
19,264 
--- 
--- 
--- 
--- 

7,395 
2,947 
--- 
3,670 
--- 
--- 
--- 
--- 

9,845 
200 
3,000 
4,165 
11,450 
9,350 
3,930 
--- 
3,670 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
9,827(1) 
--- 
38,526(3) 
--- 
53,720(10) 
--- 
--- 

--- 
1,473(1) 
--- 
7,340(3) 
--- 
11,600(10) 
--- 
--- 

--- 
--- 
--- 
--- 
--- 
--- 
1,965(1) 
--- 
7,340(3) 
--- 
--- 
14,650(10) 
--- 
--- 

3/7/2018 
6/18/2019 
6/4/2020 
5/11/2021 
2/23/2022 
6/1/2022 
4/1/2023 
3/28/2024 
3/16/2025 
--- 
3/22/2026 
--- 
3/21/2027 
--- 
--- 

4/7/2024 
3/16/2025 
--- 
3/22/2026 
--- 
3/21/2027 
--- 
--- 

   6/4/2020 
 5/11/2021 
 2/23/2022 
   6/1/2022 
4/1/2023 
3/28/2024 
3/16/2025 
--- 
3/22/2026 
--- 
--- 
3/21/2027 
--- 
--- 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
40,407(2) 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
6,060(2) 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
8,082(2) 
--- 
--- 
18,880(5) 
--- 
--- 
--- 

$  3.76 
$  0.79 
$  9.75 
$17.34 
$28.99 
$25.99 
$21.15 
$17.77 
$33.32 
--- 
$18.81 
--- 
$23.61 
--- 
--- 

$17.36 
$33.32 
--- 
$18.81 
--- 
$23.61 
--- 
--- 

$  9.75 
$17.34 
$28.99 
$25.99 
$21.15 
$17.77 
$33.32 
--- 
$18.81 
--- 
--- 
$23.61 
--- 
--- 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Outstanding Equity Awards at Fiscal Year-End, continued 

Option Awards 

Stock Awards 

Number of 
Securities 
Underlying 
Unexercised 
Options 
(#)   
Exercisable 
3,000 
1,750 
13,125 
3,100 
3,000 
3,332 
11,450 
9,350 
3,930 
--- 
3,670 
--- 
--- 
--- 
--- 

4,770 
--- 
--- 
--- 
--- 
--- 
--- 

Number of 
Securities 
Underlying 
Unexercised 
Options (#)  
Unexercisable 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
1,965(1) 
--- 
7,340(3) 
--- 
11,600(10) 
--- 
--- 

9,540(6) 
30,500(7) 
--- 
--- 
11,600(10) 
--- 
--- 

Option 
Exercise 
Price  
($) 
$  3.07 
$  0.94 
$  9.75 
$17.34 
$28.99 
$25.99 
$21.15 
$17.77 
$33.32 
--- 
$18.81 
--- 
$23.61 
--- 
--- 

$19.38 
$19.38 
--- 
--- 
$23.61 
--- 
--- 

Option 
Expiration 
Date 
5/5/2018 
6/1/2019 
6/4/2020 
5/11/2021 
2/23/2022 
6/1/2022 
4/1/2023 
3/28/2024 
3/16/2025 
--- 
3/22/2026 
--- 
3/21/2027 
--- 
--- 

4/11/2026 
4/11/2026 
--- 
--- 
3/21/2027 
--- 
--- 

Number of 
Shares or 
Units of 
Stock That 
Have Not 
Vested  
(#) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
8,082(2) 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
14,025(8) 
--- 
--- 
--- 
--- 

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested  
($) (13) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
$   303,802 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
$   527,200 
--- 
--- 
--- 
--- 

Equity 
Incentive 
Plan 
Awards:  
Number of 
Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
(#) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
16,180(4) 
--- 
14,960(11) 
14,700(12) 

--- 
--- 
--- 
21,035(9) 
--- 
14,960(11) 
14,700(12) 

Equity 
Incentive 
Plan 
Awards:  
Market or 
Payout Value 
of Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
($) (13) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
$   608,206 
--- 
$   562,346 
$   552,573 

--- 
--- 
--- 
$   790,706 
--- 
$   562,346 
$   552,573 

Name 

Andrea L. Bloomquist 

Suresh Krishna 

(1)    These stock options were granted on March 16, 2015 and vest one-third each year on each of the first three 
anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

(2)    These performance stock units were granted on March 16, 2015 and vest 100% on March 16, 2018, subject to 
achieving performance criteria and continuing employment through the vesting date.  The shares are reflected at 
actual performance achievement level.  The performance period was completed as of fiscal 2017 year end.  

(3)    These stock options were granted on March 22, 2016 and vest one-third each year on each of the first three 
anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

(4)    These performance stock units were granted on March 22, 2016 and vest 100% on March 22, 2019, subject to 
achieving performance criteria and continuing employment through the vesting date.  The shares are reflected at the 
target award level.  The performance period continues through fiscal 2018 year end. 

(5)    These restricted stock units were granted on April 11, 2016 and vest 100% on April 11, 2019, subject to 
continuing employment through the applicable vesting date. 

(6)    These stock options were granted on April 11, 2016 and vest one-third each year on each of the first three 
anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

(7)    These market-based stock options were granted on April 11, 2016 and vest 100% on April 11, 2019, subject to 
continuing employment through the vesting date; provided, however, that the options will only become exercisable 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
if the market condition is achieved. The shares are reflected at the target award level, which is the same as the 
maximum award level. The market condition requires the company’s closing stock price to exceed $27.00 for 20 
consecutive trading days and can be achieved any time prior to April 11, 2026, subject to continuing employment. 
As of December 30, 2017, the market condition had been achieved. 

(8)    These restricted stock units were granted on April 11, 2016 and vest one-half each year on each of the first 
two anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

(9)    These performance stock units were granted on April 11, 2016 and vest 100% on April 11, 2019, subject to 
achieving performance criteria and continuing employment through the vesting date.  The shares are reflected at the 
target award level.  The performance period continues through fiscal 2018 year end. 

(10)  These stock options were granted on March 21, 2017 and vest one-third each year on each of the first three 
anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

(11)  These performance stock units were granted on March 21, 2017 and vest 100% on March 21, 2020, subject to 
achieving performance criteria and continuing employment through the vesting date.  The shares are reflected at the 
target award level.  The performance period continues through fiscal 2019 year end. 

(12) These performance stock units were granted on March 21, 2017 and vest 50% on March 21, 2020 and 50% on 
March 21, 2021, subject to achieving a performance criterion and continuing employment through the vesting date.  
In addition, the units ultimately earned for achievement of the performance criterion can be reduced by 15% if a 
market condition is not met. The shares are reflected at the target award level, which is the same as the maximum 
award level.  The performance period continues through fiscal 2019 year end. 

(13) Calculated by multiplying unvested shares by $37.59, the closing price of the company’s common stock on 
the Nasdaq Stock Market on December 29, 2017, the last trading day of fiscal 2017. 

Option Exercises and Stock Vested 

The following table summarizes the stock options exercised and restricted stock awards 

vested for each of the named executive officers during the fiscal year ended December 30, 2017. 

Option Awards 

Stock Awards    

Number of 
Shares 
Acquired  
on Exercise  
(#) 
23,700 
--- 
14,500 
--- 
--- 

Value 
Realized  
on Exercise  
($)(1) 
$ 330,275 
--- 
$ 433,666 
--- 
--- 

Number of 
Shares 
Acquired  
on Vesting  
(#) 
76,903 
15,387 
30,448 
30,448 
19,635 

Value 
Realized on 
Vesting  
($)(2) 
$1,855,669 
$ 390,214 
$ 734,710 
$ 734,710 
$ 495,391 

Name 

Shelly R. Ibach 
David R. Callen 
Andrew P. Carlin 
Andrea L. Bloomquist 
Suresh Krishna 

(1)  The value realized on the exercise of stock options for purposes of this table is based on the difference 
between the fair market value of our common stock on the date of exercise and the exercise price of the 
stock option. 

(2)  The value realized on the vesting of stock awards for purposes of this table is based on the fair market value 

of our common stock on the date of vesting of the award. 

58 

 
 
 
 
 
 
  
 
 
 
Nonqualified Deferred Compensation 

The following table summarizes the aggregate earnings and balances for each of the 

named executive officers under the Select Comfort Executive Investment Plan, the company’s 
non-qualified deferred compensation plan (described in greater detail below), for the 2017 fiscal 
year ended December 30, 2017. 

Executive 
Contributions 
in Last Fiscal 
Year  
($) 
$452,338 
--- 
$283,503 
--- 
--- 

Registrant 
Contributions 
in Last Fiscal 
Year 
($) 
--- 
--- 
--- 
--- 
--- 

Aggregate 
Earnings in 
Last Fiscal 
Year 
($) 
$111,205 
$     875 
$162,783 
--- 
--- 

Aggregate 
Withdrawals/ 
Distributions 
($) 
--- 
--- 
--- 
--- 
--- 

Aggregate 
Balance 
at Last  
Fiscal  
Year-End(1) 
($) 
$  951,508 
$    38,404 
$1,045,487 
--- 
--- 

Name 
Shelly R. Ibach 
David R. Callen 
Andrew P. Carlin 
Suresh Krishna 
Andrea L. Bloomquist 

(1)  Among the named executive officers, Ms. Ibach, Mr. Callen and Mr. Carlin had account balances under the plan 
as of December 30, 2017.  Mr. Krishna and Ms. Bloomquist did not elect to participate in the plan in fiscal year 2017. 

As determined by the plan administrator each year, certain executive team members (for 
example, director level and above) may be eligible to participate in the Sleep Number Executive 
Investment Plan, a non-qualified deferred compensation plan.  Under this plan, eligible team 
members may defer up to 50% of base salary and up to 75% of bonus compensation on a pre-tax 
basis.  These voluntary team member salary and bonus deferrals are credited to the participant’s 
“savings account.”  (Elective deferrals made by eligible team members prior to January 1, 2009 
could have been credited to a “fixed period account.”)  No team members were eligible to make 
deferrals of base salary or bonus during the 2009, 2010 and 2011 plan years and the first six 
months of the 2012 plan year. 

In addition to deferrals made by eligible team members, the company may elect to credit 

eligible team members with discretionary employer credits to a “retirement account.”  The 
company has not elected to make any discretionary employer credits under this plan. 

A participant’s account under the plan is also credited with earnings credits which are 

based on deemed investment in a variety of funds made available by the plan administrator and 
which are currently similar to the investment fund options available under the company’s 401(k) 
plan.  The participant selects the funds into which the account balance is deemed to be invested 
and these allocations may be changed by the participant at any time. 

Amounts credited to savings and retirement accounts are paid out no later than 90 days (or 
six months for executive officers) after the participant’s “termination date” (which means the date 
the participant separates from service as defined under Internal Revenue Code Section 409A).  
Payment of the fixed period account depends on the date (or dates) of distribution elected by the 

59 

 
 
 
 
 
 
 
 
 
participant at the time he or she made the election to defer salary or bonus to a fixed period 
account.  Distributions to the participant may be made in a lump sum payment or in annual 
installment payments.  Prior to the termination date (or the fixed payment date of a fixed period 
account), a participant may be allowed to receive a lump sum distribution from his or her account 
in the event of certain unforeseeable emergencies.  The participant’s account (if any) upon his or 
her date of death is paid in a lump sum to the participant’s plan beneficiary or beneficiaries. 

Employment Arrangements, Potential Payments upon Change in Control  

No Employment Agreements.  All Sleep Number team members, including all executive officers, 
are “at will” team members, meaning that the team member or the company may terminate the 
employment relationship with or without cause and with or without notice, at any time at the 
option of either the team member or the company.  No executive officer of the company has any 
contractual or other right to employment for any term or period of time.  In addition, no executive 
officer would be entitled to any severance compensation in excess of the benefits provided under 
the company’s Severance Plan described above. 

Change in Control Provisions –2004 Stock Incentive Plans 

Under our company’s 2004 Stock Incentive Plan (the “2004 Plan”), if a “change in control” of our 
company occurs, then, unless the Compensation Committee decides otherwise either at the time 
of grant of an incentive award or at any time thereafter, all outstanding stock options will become 
immediately exercisable in full and will remain exercisable for the remainder of their terms, 
regardless of whether the participant to whom such options have been granted remains in the 
employ or service of our company or any subsidiary. 

In addition, under the 2004 Plan, if a “change in control” of our company occurs, then, unless the 
Compensation Committee decides otherwise either at the time of grant of an incentive award or at 
any time thereafter: 

•  All outstanding stock appreciation rights will become immediately exercisable in full 
and will remain exercisable for the remainder of their terms, regardless of whether the 
participant to whom such stock appreciation rights have been granted remains in the 
employ or service of our company or any subsidiary; 

•  All outstanding restricted stock awards will become immediately fully vested and non-

forfeitable; and  

•  All outstanding performance units, stock bonuses and performance stock awards will 

vest and/or continue to vest in the manner determined by the Compensation 
Committee and set forth in the agreement evidencing such performance units or stock 
bonuses. 

There are presently no outstanding stock appreciation rights, performance units or stock bonuses. 

In the event of a change in control, the Compensation Committee may pay cash for all or a 
portion of the outstanding options.  The amount of cash the participants would receive will equal 

60 

 
 
 
(a) the fair market value of such shares immediately prior to the change in control minus (b) the 
exercise price per share and any required tax withholding.   

Under the 2004 Plan, a “change in control” will include any of the following: 

•  The sale, lease, exchange or other transfer of all or substantially all of the assets of 

our company to a corporation not controlled by our company; 

•  The approval by our shareholders of a plan or proposal for the liquidation or 

dissolution of our company; 

•  Any change in control that is required by the Securities and Exchange Commission to 

be reported; 

•  Any person who was not a shareholder of our company on the effective date of the 
Plan becomes the beneficial owner of 50% or more of the voting power of our 
company’s outstanding common stock; or 

•  The “continuity” directors (directors as of the effective date of the Plan and their 
future nominees) ceasing to constitute a majority of the Board of Directors. 

The foregoing provisions applicable to changes in control under our 2004 Plan apply equally to 
all team members holding incentive awards under this plan. 

Change in Control Provisions – 2010 Omnibus Incentive Plan 

While the events that are considered a change in control under our 2004 Plan and Amended and 
Restated 2010 Omnibus Incentive Plan (the “2010 Plan”) are identical, our 2010 Plan, which 
governs incentive awards granted in 2010 and future years, contains a “double-trigger” change in 
control provision.  Under this provision, if the company is the surviving company, or the 
surviving or acquiring company assumes our outstanding incentive awards or provides for their 
equivalent substitutes, then vesting of incentive awards is accelerated only upon the termination 
of the team member’s service, a material reduction in an team member’s base salary, a 
discontinuation of participation in certain long-term cash or equity benefits provided to 
comparable team members, a significant change in job responsibilities or the need to relocate, 
provided these events occur within two years following a change in control. 

61 

 
 
 
 
 
Potential Payments to Named Executive Officers 

The following table summarizes the amount of compensation and benefits payable to each 

named executive officer in the event of (i) any voluntary termination or resignation or termination 
for cause, (ii) an involuntary termination without cause, (iii) a change in control, (iv) a qualifying 
change in control termination, and (v) termination by reason of an executive’s death or disability.  
The amounts shown assume that the applicable triggering event occurred on December 30, 2017 
(fiscal year-end). 

Triggering Events 

Name 
Shelly R. Ibach 

David R. Callen 

Andrew P. Carlin 

Type of Payment 

Cash Severance(3) 
Option Award Acceleration(4) 
Stock Award Acceleration(5) 
Benefit Continuation(6) 
Outplacement 
  Total 
Cash Severance(3) 
Option Award Acceleration(4) 
Stock Award Acceleration(5) 
Benefit Continuation(6) 
Outplacement 
  Total 
Cash Severance(3) 
Option Award Acceleration(4) 
Stock Award Acceleration(5) 
Benefit Continuation(6) 
Outplacement 
  Total 

Andrea L. Bloomquist  Cash Severance(3) 

Suresh Krishna 

Option Award Acceleration(4) 
Stock Award Acceleration(5) 
Benefit Continuation(6) 
Outplacement 
  Total 
Cash Severance(3) 
Option Award Acceleration(4) 
Stock Award Acceleration(5) 
Benefit Continuation(6) 
Outplacement 
  Total 

Voluntary/ 
Involuntary 
Termination 
For Cause 
($) 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 

Involuntary 
Termination 
without 
Cause(1) 
($) 

$  4,632,500 
$     490,534 
$  5,721,084 
$         5,338 
$       15,000 
$10,864,456 
$     915,351 

--- 
--- 

$       13,503 
$       10,000 
$     938,854 
$  1,011,226 

--- 
--- 

$      13,256 
$      10,000 
$ 1,034,482 
$    881,572 

--- 
--- 
--- 

$      10,000 
$    891,572 
$    847,665 

--- 
--- 

$      13,256 
$      10,000 
$    870,921 

Qualifying 
Change in 
Control 
Termination(2) 
($) 

$  6,460,000 
$  1,516,485 
$  9,279,556 
$         5,338 
$       15,000 
$17,276,379 
$  1,590,968 
$     306,303 
$  1,617,159 
$       13,530 
$       10,000 
$  3,537,960 
$  1,746,662 
$     351,043 
$  2,563,112 
$       13,256 
$       10,000 
$  4,684,073 
$  1,532,255 
$     308,404 
$  1,705,308 

--- 

$       10,000 
$  3,555,967 
$  1,473,323 
$     891,296 
$  2,062,601 

--- 

$       10,000 
$  4,437,220 

Death or 
Disability 
($) 
--- 
$  1,516,485 
$12,770,112 
--- 
--- 
$14,286,597 
--- 
$     306,303 
$  1,987,383 
--- 
--- 
$  2,293,686 
--- 
$      351,043     
$   2,933,336 
--- 
--- 
$   3,284,379 
--- 
$      308,404 
$   2,075,532 
--- 
--- 
$   2,383,936 
--- 
$      891,296      
$   2,432,825 
--- 
--- 
$   3,324,121 

Change in 
Control 
($) 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 

(1) 
If a named executive officer’s employment is terminated by reason of involuntary termination without cause or their 
retirement at or beyond age fifty-five (55) and they have five (5) or more years of service with the company prior to retirement, 
the named executive officer will become vested in the stock and option awards pro rata based on the number of months elapsed 
in the restriction period as of the date of retirement. For stock and option awards granted in 2017, excluding the performance 
stock unit awards with a market condition described in greater detail in the Compensation Discussion and Analysis under the 
heading, “Special Performance-Vested LTI Awards”, if a named executive officer is terminated by reason of retirement at or 
beyond age sixty (60) and they have five (5) or more years of service with the company prior to retirement, they are eligible to 
receive full vesting if they provide one-year notice of intention to retire (vesting is otherwise pro rata based on the number of 
months elapsed in the restriction period as of the date of retirement). 

(2)  The amounts payable to the named executive officers upon a change in control may be subject to reduction under Sections 
280G and 4999 of the Internal Revenue Code. 

(3)  For the CEO, the cash severance compensation is equal to (a) two times the sum of (i) annual base salary and (ii) annual 
target cash incentive, plus (b) a pro rata portion of the CEO’s annual cash incentive.  For each of the other named executive 
officers, the cash severance compensation is equal to (a) one times the sum of (i) annual base salary and (ii) annual target cash 
incentive, plus (b) a pro rata portion of the executive’s annual cash incentive. 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(4)  The value of the automatic acceleration of the vesting of unvested stock options held by a named executive officer is based 
on the difference between:  (i) the fair market value of our common stock as of December 29, 2017 ($37.59), and (ii) the per 
share exercise price of the options held by the executive.  The range of exercise prices of unvested stock options held by our 
named executive officers included in the table as of December 30, 2017 was $18.81 to $33.32. 

(5)  With the exception of the performance stock unit awards with a market condition granted in fiscal 2017 and described in 
greater detail in the Compensation Discussion and Analysis under the heading, “Special Performance-Vested RSU Awards”, 
the value of the automatic acceleration of the vesting of stock awards held by a named executive officer is based on:  (i) the 
number of unvested stock awards held by the executive as of December 30, 2017, multiplied by (ii) the fair market value of our 
common stock on December 29, 2017 ($37.59). For the performance stock units awards with a market condition granted in 
fiscal 2017, a qualifying change in control termination on December 30, 2017 would result in 33% of the target number of units 
vesting. As such, the value related to these performance stock unit awards with a market condition is reflected in the qualifying 
change in control termination column as (i) 33% of number of unvested units held by the executive as of December 30, 2017, 
multiplied by (ii) the fair value of our common stock on December 29, 2017 ($37.59). 

(6)  Represents the cost of “COBRA” medical and dental continuation coverage, less the amount paid by an active full-time 
employee for the same level of coverage. 

The following table summarizes the total compensation paid or earned by each of the non-
employee members of our Board of Directors for the 2017 fiscal year ended December 30, 2017.  

Director Compensation 

Fees 
Earned 
or  
Paid in 
Cash 
($) 
$  79,750 
$  91,250 
$  81,250 
$  90,250 
$  79,250 
$  83,250 
$  79,250 
$  93,250 
$178,750 

Name 
Daniel I. Alegre 
Stephen L. Gulis, Jr.(3) 
Michael J. Harrison(3)  
Brenda J. Lauderback(3) 
Barbara R. Matas (3) (4) 
Kathleen L. Nedorostek 
Vicki A. O‘Meara 
Michael A. Peel(3) 
Jean-Michel Valette 

Stock 
Awards(1) 
($) 
$71,075 
$71,075 
$71,075 
$71,075 
$71,075 
$71,075 
$71,075 
$71,075 
$71,075 

Option 
Awards(2) 
($) 
$23,278 
$23,278 
$23,278 
$23,278 
$23,278 
$23,278 
$23,278 
$23,278 
$23,278 

All Other 
Compensation 
($) 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 

Total  
($) 
$174,103 
$185,603 
$175,603 
$184,603 
$173,603 
$177,603 
$173,603 
$187,603 
$273,103 

  Reflects the aggregate grant date fair value of 2,420 restricted stock awards granted during fiscal year 2017, 

(1) 
computed in accordance with FASB ASC Topic 718.  See Note 9, Shareholders’ Equity, to the Consolidated 
Financial Statements included in our Annual Report on Form 10-K for the fiscal year ended December 30, 2017, for a 
discussion of the relevant assumptions used in calculating these amounts. As of December 30, 2017, the aggregate 
number of shares outstanding under stock awards, including restricted stock, restricted stock units and phantom stock, 
held by those who served as non-employee directors during fiscal year 2017 was as follows:  Mr. Alegre, 2,420 
shares; Mr. Gulis, 66,886 shares; Mr. Harrison, 20,641 shares; Ms. Lauderback, 11,630 shares; Ms. Matas, 9,388 
shares; Ms. Nedorostek, 14,512 shares; Ms. O’Meara, 2,420 shares; Mr. Peel, 13,608 shares, and Mr. Valette, 2,420 
shares.   

Reflects the aggregate grant date fair value of 1,875 stock option awards granted during fiscal year 2017, 

(2) 
computed in accordance with FASB ASC Topic 718.  See Note 9, Shareholders’ Equity, to the Consolidated 
Financial Statements included in our Annual Report on Form 10-K for the fiscal year ended December 30, 2017, for a 
discussion of the relevant assumptions used in calculating these amounts.  As of December 30, 2017, the aggregate 
number of stock options outstanding held by those who served as non-employee directors during fiscal 2017 was as 
63 

 
 
 
 
 
 
 
 
follows:  Mr. Alegre, 11,357; Mr. Gulis, 22,232; Mr. Harrison, 14,826; Ms. Lauderback, 22,232; Ms. Matas, 4,122; 
Ms. Nedorostek, 17,232; Ms. O’Meara, 4,122; Mr. Peel 32,845; and Mr. Valette, 22,232.  

  Under the 2010 Omnibus Incentive Plan, non-employee directors may elect to defer receipt of any shares of 

(3) 
the company’s common stock under an Incentive Award granted to non-employee directors under the Plan.  For fiscal 
2017, the following Directors have elected to defer receipt of their 2017 Incentive Award:  Mr. Gulis, 2,420 shares; 
Mr. Harrison, 2,420 shares; Ms. Lauderback, 2,420 shares; Ms. Matas, 1,210 shares; and Mr. Peel, 2,420 shares. 

(4) 
  Ms. Matas elected to receive director fees in the form of common stock under the company’s 2010 Omnibus 
Incentive Plan, and to defer receipt of such shares.  The number of shares paid is determined by dividing the amount 
of the director’s fees to be deferred by the fair market value per share of our common stock on the date the fees 
otherwise would have been payable in cash.  The number of shares to be received by this director in lieu of cash 
compensation for fiscal 2017 is 2,668 shares and the related grant date fair value was $78,750. 

Annual Retainer.  In 2017, all of our non-employee directors received an annual cash retainer of 
$80,000 (increased from $75,000 in 2016).  The Chairs of each of the Committees of the Board 
receive additional compensation of $10,000 per year.  No Committee members other than the 
Chair receive additional compensation for service on any Committee.  The non-executive 
Chairman of the Board receives an additional retainer of $100,000 per year. 

Meeting Fees.  Non-employee directors are entitled to payment of meeting fees for Board and 
Committee meetings beyond the normal number of regular or typical meetings for the Board and 
each Committee in a fiscal year.  Pursuant to this approval, non-employee directors (other than 
the Chairman of the Board) are entitled to (i) Board meeting fees of $1,000 per in-person meeting 
and $500 per telephonic meeting after a minimum of four Board meetings for the fiscal year, and 
(ii) Committee meeting fees of $750 per in-person Committee meeting and $500 per telephonic 
Committee meeting after a minimum of eight Audit Committee meetings and after a minimum of 
four meetings of each other Committee for the fiscal year. 

Equity Compensation.  Coincident with the annual meeting of shareholders, non-employee 
directors are eligible to receive equity compensation in amounts determined by the Management 
Development and Compensation Committee, of which generally 75 percent would be paid in the 
form of restricted stock and 25 percent in stock options, based on Black-Scholes valuation, with 
the grants to vest on the earlier of one year from the date of grant or the date of the next annual 
meeting at which directors are elected to the Board, so long as the director continues to serve on 
our Board of Directors.  All options granted to directors have an exercise price equal to the fair 
market value of our common stock on the date of grant and remain exercisable for a period of up 
to 10 years, subject to earlier termination following retirement from the Board. 

Reimbursement of Expenses.  All of our directors are reimbursed for travel expenses for attending 
meetings of our Board or any Board committee and for attending director continuing education 
programs. 

No Director Compensation for Employee Directors.  Any director who is also an employee of our 
company does not receive additional compensation for service as a director. 

64 

 
 
 
 
 
 
CEO Pay Ratio 

Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 
requires most companies with publicly traded stock in the United States to identify the median 
total compensation of their worldwide employee population (other than the chief executive 
officer) and to compare that amount with the total compensation of their chief executive officer. 
Total compensation amounts are required to be calculated using the SEC’s compensation 
disclosure rules applicable to reporting compensation in the Summary Compensation Table of the 
proxy statement.  Median employee compensation used to calculate the pay ratio is required to be 
the total compensation paid to an actual employee of the company.  We identified our median 
employee using our total employee population as of December 30, 2017 by applying a 
consistently applied compensation measure across our employee population.  For our consistently 
applied compensation measure, we included base wage, incentive compensation, commissions, 
over-time, paid time off, and holiday pay.  We used this consistently applied compensation 
measure as it represents the primary compensation components paid to all of our employees.  As a 
result, this compensation metric provides an accurate depiction of total annual compensation for 
the purpose of identifying our median employee.  We then calculated the median employee’s total 
annual compensation in accordance with the requirements of the Summary Compensation Table. 
We annualized compensation for new hire employees that did not have a full year of tenure in the 
calculation, but we did not annualize compensation for part-time employees or temporary or 
seasonal employees. 

Our median employee’s 2017 compensation was $52,130.  Our Chief Executive Officer’s total 
2017 compensation was $7,290,429 as reported in the Summary Compensation Table on page 52. 
Accordingly, our 2017 CEO to Median Employee Pay Ratio was 140:1.  

Please note that our Chief Executive Officer’s total 2017 compensation includes a special 
performance-vested LTI award with grant value of $3,104,528, and this award is only earned for 
achievement of EPS of $2.75 in 2019.  If this special award were excluded from the calculation to 
represent a more normalized rate of total compensation, our Chief Executive Officer’s total 2017 
compensation for the Summary Compensation Table would have been $4,185,901, and our 2017 
CEO to Median Employee Pay Ratio would have been 80:1. 

Please keep in mind that under the SEC’s rules and guidance, there are numerous ways to 
determine the compensation of a company’s median employee, including the employee 
population sampled, the elements of pay and benefits used, any assumptions made and the use of 
statistical sampling.  In addition, no two companies have identical employee populations or 
compensation programs, and pay, benefits and retirement plans differ by country even within the 
same company.  As such, our pay ratio may not be comparable to the pay ratio reported by other 
companies.  

65 

 
 
 
 
 
Equity Compensation Plan Information 

Number of securities to 
be issued upon exercise 
of outstanding options, 
warrants and rights(1)   

Weighted average 
exercise price of 
outstanding options, 
warrants and rights(3)  

Number of securities 
remaining available for 
future issuance under 
equity compensation 
plans (excluding securities 
reflected in the first 
column)(4) 

2,885,942(2) 

None 
2,885,942   

$20.23 

Not applicable 
$20.23 

2,619,407 

None 
2,619,407 

Plan Category 
Equity compensation plans approved 
by security holders 
Equity compensation plans not 
approved by security holders 
Total 

(1)  Includes the Select Comfort Corporation 2004 Stock Incentive Plan and the Select Comfort Corporation 2010 

Omnibus Incentive Plan. 

(2)  This amount includes 395,217 restricted stock units, 791,825 performance-based stock units, 270,895 market-

based stock units, and 73,197 phantom shares. Performance-based stock units for which the performance period 
has not yet been completed are shown at target. The actual number of shares to be issued under performance-
based stock unit awards depends on company performance against goals. 

(3)  The weighted average exercise price does not take into account the unvested restricted stock units, performance-

based stock units, market-based stock units or phantom shares, which have no exercise price. 

(4)  The number of shares of common stock available for issuance under the 2010 Plan is reduced by 1.15 shares for 
each share issued pursuant to a “full value” award or potentially issuable pursuant to a “full value” award, which 
are awards other than stock options or SARs that are settled by the issuance of shares of our common stock. 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION (“Say-on-Pay”) 

(Proposal 2) 

Background 

Consistent with the views expressed by shareholders at our 2017 Annual Meeting, the Board of 
Directors has determined to hold an advisory vote to approve executive compensation annually.   

This advisory resolution, commonly referred to as “say-on-pay,” is non-binding on the company 
and  the  Board  of  Directors.    However,  the  Board  and  the  Management  Development  and 
Compensation Committee value the opinions of our shareholders and will carefully consider the 
outcome of the vote when making future compensation decisions. 

As  described  more  fully  in  the  Compensation  Discussion  and  Analysis  section  of  this  Proxy 
Statement, our compensation programs are structured to align the interests of our executive officers 
with the interests of our shareholders.  They are designed to attract, retain, and motivate a talented 
management team to preserve its competitive advantage in the marketplace and deliver sustainable 
profitable growth.  Shareholders are urged to read the CD&A, which discusses in-depth how our 
executive compensation programs are aligned with our performance and the creation of shareholder 
value. 

Proposal 

The Board of Directors recommends that shareholders vote “For” approval of the following 
non-binding advisory resolution at the 2018 annual meeting: 

RESOLVED, that the shareholders of Sleep Number Corporation approve, on an advisory 
basis, the compensation of the company’s named executive officers as described in the 
Compensation Discussion and Analysis, tabular disclosures and other executive 
compensation narrative provided in this Proxy Statement for the company’s 2018 Annual 
Meeting of Shareholders. 

Vote Required 

The affirmative vote of the holders of a majority of the shares of common stock present and 
entitled to vote in person or by proxy on this matter at the Annual Meeting, and at least a majority 
of the minimum number of shares necessary for a quorum, is necessary for approval of the 
foregoing resolution.  Unless a contrary choice is specified, proxies solicited by the Board of 
Directors will be voted “For” approval of the foregoing resolution. 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
AUDIT COMMITTEE REPORT 

The Audit Committee of the Board of Directors is responsible for providing independent, 

objective oversight with respect to our company’s accounting and financial reporting functions, 
internal and external audit functions, systems of internal controls regarding financial matters and 
legal, ethical and regulatory compliance.  The Audit Committee operates under a written charter 
approved by the Board of Directors.  A copy of the charter is available at the investor relations 
section of the company’s website at http://www.sleepnumber.com/sn/en/investor-relations. 

The Audit Committee is currently composed of four directors, each of whom is 
independent as defined by the NASDAQ listing standards and SEC Rule 10A-3.  Stephen L. 
Gulis, Jr. (Chair), Brenda J. Lauderback, Barbara R. Matas and Vicki A. O’Meara served on the 
Audit Committee throughout 2017 and through the date of this report.  Michael J. Harrison served 
on the Audit Committee from the beginning of 2017 and through the annual meeting of 
shareholders in May of 2017. 

Management is responsible for our company’s financial reporting processes and internal 

control over financial reporting.  Deloitte & Touche LLP, our Independent Registered Public 
Accounting Firm, is responsible for auditing our company’s consolidated financial statements for 
the 2017 fiscal year.  This audit is to be conducted in accordance with the standards of the Public 
Company Accounting Oversight Board (United States).  The Audit Committee’s responsibility is 
to monitor and oversee these processes. 

In connection with these responsibilities, the Audit Committee met in person or by 
telephone conference eight times during 2017.  These meetings involved representatives of 
management, internal audit and the independent auditors.  At each of its regularly scheduled 
quarterly meetings, the Audit Committee meets in executive session and also meets in separate 
executive sessions with representatives of the Independent Registered Public Accounting Firm 
and with the executive who leads our internal audit function. 

Management represented to the Audit Committee that our company’s consolidated 
financial statements were prepared in accordance with accounting principles generally accepted in 
the United States of America.  The Audit Committee has reviewed and discussed the consolidated 
financial statements, together with the results of management’s assessment of the company’s 
internal control over financial reporting, with management and the Independent Registered Public 
Accounting Firm.  The Audit Committee discussed with the Independent Registered Public 
Accounting Firm the matters required to be discussed with the auditors under Statement on 
Auditing Standards No. 61 “Communication with Audit Committees” (Codification of Statements 
on Auditing Standards, AU 380), as amended.  The Independent Registered Public Accounting 
Firm provided the Audit Committee with written disclosures and the letter required by applicable 
requirements of the Public Company Accounting Oversight Board, and the Audit Committee 
discussed with the Independent Registered Public Accounting Firm that firm’s independence. 

Based upon the Audit Committee’s discussions with management, internal audit and the 

Independent Registered Public Accounting Firm, and the Audit Committee’s review of the 
representations of management and the Independent Registered Public Accounting Firm, the 
Audit Committee recommended to the Board of Directors that the audited consolidated financial 
68 

 
 
 
 
 
statements be included in our company’s Annual Report on Form 10-K for the year ended 
December 30, 2017, for filing with the Securities and Exchange Commission. 

This Audit Committee Report shall not be deemed incorporated by reference by any 
general statement incorporating by reference this Proxy Statement into any filing under the 
Securities Act of 1933, as amended, or the Exchange Act, except to the extent that the company 
specifically incorporates this information by reference, and shall not otherwise be deemed filed 
under such Acts. 

The Audit Committee of the Board of Directors 

Stephen L. Gulis, Jr., Chair 
Brenda J. Lauderback 
Barbara R. Matas 
Vicki A. O’Meara 

69 

 
 
 
 
 
RATIFICATION OF SELECTION 
OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

(Proposal 3) 

Selection of Independent Registered Public Accounting Firm 

The Audit Committee of our Board of Directors selected Deloitte & Touche LLP 

(“Deloitte”) as the company’s independent registered public accounting firm (“Independent 
Auditors”) for the 2018 fiscal year ending December 29, 2018.  Deloitte has served as our 
Independent Auditors since the 2010 fiscal year. 

Although the Board is not required to submit the selection of Independent Auditors to 
shareholders for ratification, and the Board would not be bound by shareholder ratification or 
failure to ratify the selection, the Board wishes to submit the selection of Deloitte to serve as our 
Independent Auditors for the 2018 fiscal year to our shareholders for ratification consistent with 
best practices in corporate governance. 

If shareholders do not ratify the selection of Deloitte as our Independent Auditors, the 

Audit Committee will reconsider whether to retain Deloitte and may determine to retain that firm 
or another firm without resubmitting the matter to shareholders.  Even if the selection of Deloitte 
is ratified by shareholders, the Audit Committee may, in its discretion, direct the appointment of a 
different firm of Independent Auditors at any time during the year if it determines that such a 
change would be in the best interests of the company and our shareholders. 

Representatives of Deloitte will be present at the Annual Meeting, will have an 
opportunity to make a statement if they so desire and will be available to respond to questions 
from shareholders. 

Audit and Other Fees 

The aggregate fees billed for professional services by the Independent Auditors in 2017 and 

2016 were:  

Audit fees (1)  ................................  
Audit-related fees (2) .....................  
Audit and audit-related fees .....  
Tax fees (3) .....................................  
All other fees (4) ............................  
Total .................................................  

2017 
$585,805 
    1,895 
$587,700 
98,182 
33,673 
$719,555 

2016 

  $554,000 
    2,000 
  $556,000 
124,119 
--- 
  $680,119 

(1) 

(2) 
(3) 

(4) 

Audit fees in 2017 and 2016 include fees incurred for the annual audit and quarterly reviews of the company’s 
consolidated financial statements and the annual audit of the company’s internal control over financial 
reporting for the years ended December 30, 2017 and December 31, 2016, respectively.  
These fees related to access to an online accounting research tool.   
These fees are primarily for tax compliance services based on time and materials. The 2016 amount also 
includes fees of $51,000 related to our acquisition of BAM Labs, Inc.  
These fees relate to consulting services.  

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Under the Sarbanes-Oxley Act of 2002 and the rules of the Securities and Exchange 

Commission regarding auditor independence, the engagement of the company’s Independent 
Auditors to provide audit or non-audit services for the company must either be approved by the Audit 
Committee before the engagement or entered into pursuant to pre-approval policies and procedures 
established by the Audit Committee.  Our Audit Committee has not established any pre-approval 
policies or procedures and therefore all audit or non-audit services performed for the company by the 
Independent Auditors must be approved in advance of the engagement by the Audit Committee.  
Under limited circumstances, certain de minimus non-audit services may be approved by the Audit 
Committee retroactively.  All services provided to the company by the Independent Auditors in 2017 
were approved in advance of the engagement by the Audit Committee and no non-audit services 
were approved retroactively by the Audit Committee pursuant to the exception for certain de 
minimus services described above. 

Board Recommendation 

The Board recommends a vote “For” ratification of the selection of Deloitte as our 

Independent Auditors for the 2018 fiscal year ending December 29, 2018.  Unless a contrary 
choice is specified, proxies solicited by the Board will be voted “For” the ratification of the 
selection of Deloitte as Independent Auditors. 

Vote Required 

Assuming a quorum is present, the affirmative vote of the holders of a majority of the 

shares of common stock present and entitled to vote in person or by proxy on this matter at the 
Annual Meeting is necessary for approval of this proposal.  Unless a contrary choice is specified, 
proxies solicited by the Board of Directors will be voted “For” approval of this proposal. 

71 

 
 
 
 
 
 
 
 
 
OTHER MATTERS 

Section 16(a) Beneficial Ownership Reporting Compliance 

Section 16(a) of the Securities Exchange Act of 1934 requires our Directors and executive 

officers and all persons who beneficially own more than 10% of the outstanding shares of our 
common stock to file with the Securities and Exchange Commission initial reports of ownership 
and reports of changes in ownership of our common stock.  Executive officers, Directors and 
greater than 10% beneficial owners are also required to furnish us with copies of all Section 16(a) 
forms they file.  To our knowledge, based upon a review of the copies of such reports furnished to 
us during the 2017 fiscal year ended December 30, 2017 and written representations by such 
persons, all reports were filed on a timely basis. 

Shareholder Proposals for 2019 Annual Meeting 

Any shareholder proposal requested to be included in the proxy materials for the 2019 

Annual Meeting of Shareholders must (i) be received by our Senior Vice President, Chief Legal 
and Risk Officer and Secretary on or before December 7, 2018 and (ii) satisfy all of the 
requirements of, and not otherwise be permitted to be excluded under, Rule 14a-8 promulgated by 
the SEC and our Bylaws. 

Our Bylaws require advance written notice to our company of shareholder-proposed 
business or of a shareholder’s intention to make a nomination for Director at an annual meeting of 
shareholders.  They also limit the business which may be conducted at any special meeting of 
shareholders to business brought by the Board. 

Specifically, the Bylaws provide that business may be brought before an annual meeting 
by a shareholder only if the shareholder provides written notice to the Secretary of our company 
not less than 120 days prior to the first anniversary of the date that we first released or mailed our 
proxy materials to shareholders in connection with the preceding year’s annual meeting.  Under 
these provisions, notice of a shareholder proposal to be presented at the 2019 Annual Meeting of 
Shareholders (but that is not requested to be included in the proxy materials) must be provided to 
the Secretary of our company on or before December 7, 2018.  In the event, however, that the date 
of the annual meeting is advanced by more than 30 days or delayed by more than 60 days from 
the anniversary of the preceding year’s annual meeting date, notice by the shareholder to be 
timely must be so delivered not later than the close of business on the later of the 120th day prior 
to such annual meeting or the 10th day following the day on which public announcement of the 
date of such meeting is first made. 

A shareholder’s notice must set forth: 

•  A description of the proposed business and the reasons for it, 

•  The name and address of the shareholder making the proposal, 

•  The class and number of shares of common stock owned by the shareholder, and 

72 

 
 
 
 
 
 
 
 
•  A description of any material interest of the shareholder in the proposed business. 

Our Bylaws also provide that a shareholder may nominate a Director at an annual meeting 
only after providing advance written notice to the Secretary of our company within the time limits 
described above.  The shareholder’s notice must set forth all information about each nominee that 
would be required under SEC rules in a proxy statement soliciting proxies for the election of such 
nominee, as well as the nominee’s business and residence address.  The notice must also set forth 
the name and record address of the shareholder making the nomination and the class and number 
of shares of common stock owned by that shareholder.  The required procedures for a shareholder 
to nominate a Director are described in more detail above under the heading “Corporate 
Governance – Director Nominations Process.” 

Other Business 

Management of our company does not intend to present other items of business and knows 

of no items of business that are likely to be brought before the Annual Meeting except those 
described in this Proxy Statement.  However, if any other matters should properly come before 
the Annual Meeting, the persons named in the enclosed proxy will have discretionary authority to 
vote such proxy in accordance with the best judgment on such matters. 

Copies of 2017 Annual Report 

We will furnish to our shareholders without charge a copy of our Annual Report on Form 

10-K (without exhibits) for the 2017 fiscal year ended December 30, 2017.  Any request for an 
Annual Report should be sent to: 

Sleep Number Corporation 
Investor Relations Department 
1001 Third Avenue South 
Minneapolis, Minnesota  55404 

Householding Information 

“Householding” is a program, approved by the SEC, which allows companies and 
intermediaries (e.g. banks and brokers or other nominees) to satisfy the delivery requirements for 
proxy statements and annual reports by delivering only one package of shareholder proxy material to 
any household at which two or more shareholders reside.  If you and other residents at your mailing 
address own shares of our common stock in a “street name,” your broker or bank may have notified 
you that your household will receive only one copy of our proxy materials.  Once you have received 
notice from your broker that they will be “householding” materials to your address, “householding” 
will continue until you are notified otherwise or until you revoke your consent.  Any shareholder 
who is receiving multiple copies of these documents and would like to receive only one copy per 
household should contact the shareholder’s bank, broker or other nominee record holder.  If you hold 
shares of our common stock in your own name as a holder of record, “householding” will not apply 
to your shares. 

73 

 
 
 
 
 
We will promptly deliver an additional copy of any of these documents to you if you call 

us at (763) 551-7498 or write us at the following address: 

Sleep Number Corporation 
Investor Relations Department 
1001 Third Avenue South 
Minneapolis, Minnesota  55404 

Your vote is important.  Whether or not you plan to attend the Annual Meeting, please vote 
your shares of common stock “For” the Board’s nominees and “For” each of the other proposals 
before you at the Annual Meeting promptly by mail, telephone, or Internet as instructed on your 
proxy card. 

By Order of the Board of Directors 

Mark A. Kimball 
Senior Vice President, 
Chief Legal and Risk Officer and Secretary 

April 6, 2018 
Minneapolis, Minnesota 

74 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

(Mark one) 

FORM 10-K

x

o

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the Fiscal Year Ended December 30, 2017 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from _________ to _________.

Commission File No. 0-25121

SLEEP NUMBER CORPORATION

(Exact name of registrant as specified in its charter)

MINNESOTA
(State or other jurisdiction of incorporation or organization)

41-1597886
(I.R.S. Employer Identification No.)

1001 Third Avenue South
Minneapolis, Minnesota
(Address of principal executive offices)

55404
(Zip Code)

Registrant's telephone number, including area code: (763) 551-7000

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Name of each exchange on which registered

Common Stock, par value $0.01 per share

The NASDAQ Stock Market LLC

(NASDAQ Global Select Market)

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined by Rule 405 of the Securities Act. YES ý NO o

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES o   NO ý

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. YES ý   NO o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such
shorter period that the registrant was required to submit and post such files). YES ý  NO o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein,
and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of
this Form 10-K or any amendment to this Form 10-K. ý

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or
an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company," and "emerging growth
company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

ý
o (Do not check if a smaller reporting company)

Accelerated filer o

Smaller reporting company o

Emerging growth company o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any
new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.o

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YES o NO ý

The aggregate market value of the common stock held by non-affiliates of the Registrant as of July 1, 2017, was $882,558,000 (based on the last
reported sale price of the Registrant’s common stock on that date as reported by NASDAQ).

As of January 26, 2018, there were 38,487,000 shares of the Registrant’s Common Stock outstanding.

  
DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s proxy statement to be furnished to shareholders in connection with its 2018 Annual Meeting of

Shareholders are incorporated by reference in Part III, Items 10-14 of this Annual Report on Form 10-K.

As used in this Form 10-K, the terms “we,” “us,” “our,” the “Company,” and “Sleep Number” mean Sleep Number

Corporation and its subsidiaries and the term “common stock” means our common stock, par value $0.01 per share.

As used in this Form 10-K, the term “bedding” includes mattresses, box springs and foundations.

Sleep Number®, SleepIQ®, Sleep Number 360®, SleepIQ Kids®, the Double Arrow logo, Select Comfort®, AirFit®, BAM

Labs®, the “B” logo, Comfortaire®, ComfortFit®, Comfort.Individualized.®, Does Your Bed Do That?®, the DualTemp logo, the
DualAir Technology Inside logo, FlexTop®, IndividualFit®, Individualized Sleep Experiences®, It®, Know Better Sleep®, Pillow
[ology]®, PillowFit®, Probably the Best Bed in the World®, Sleep Number Inner Circle®, Tech-e®, Smart Bed For Smart Kids®,
Smart Bed Technology®, The Only Bed That Grows With Them®, The Only Bed That Knows You®, Tonight Bedtime. Tomorrow The
World®, We Make Beds Smart®, What’s Your Sleep Number?®, SleepIQ LABS™, Auto Snore™, HealthIQ™, HeartIQ™, Rapid Sleep
Onset™, RespiratoryIQ™, Responsive Air™, Sleep For The Future℠, Sleep Is My Super Power™, Sleep Is Training™, Sleep30™,
WellnessIQ™, ActiveComfort™, CoolFit™, DualAir™, DualTemp™, Firmness Control™, FlexFit™, In Balance™, PartnerSnore™,
The Bed Reborn™, the SleepIQ LABS logo, The Bed That Moves You™, our bed model names, and our other marks and stylized logos
are trademarks and/or service marks of Sleep Number. This Form 10-K may also contain trademarks, trade names and service marks
that are owned by other persons or entities.

Our fiscal year ends on the Saturday closest to December 31, and, unless the context otherwise requires, all references to

years in this Form 10-K refer to our fiscal years. Our fiscal year is based on a 52- or 53-week year. All years presented in this Form
10-K are 52 weeks, except for the 2014 fiscal year ended January 3, 2015, which is a 53-week year.

i

 
 
TABLE OF CONTENTS

PART I

Item 1.

Business

Item 1A. Risk Factors

Item 1B. Unresolved Staff Comments

Item 2.

Properties

Item 3.

Legal Proceedings

Item 4.

Mine Safety Disclosures

PART II

Item 5.

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities

Item 6.

Selected Financial Data

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

Item 8.

Financial Statements and Supplementary Data

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9A. Controls and Procedures

Item 9B. Other Information

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Item 11.

Executive Compensation

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters

Item 13.

Certain Relationships and Related Transactions, and Director Independence

Item 14.

Principal Accounting Fees and Services

PART IV

Item 15.

Exhibits, Financial Statement Schedules

Item 16.

Form 10-K Summary

ii

2

2

12

17

18

19

19

20

20

22

25

34

35

60

60

60

61

61

61

61

61

61

62

62

63

PART I

This Annual Report on Form 10-K contains or incorporates by reference certain forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained in or incorporated by reference into this
Annual Report on Form 10-K that are not statements of historical fact may be deemed to be forward-looking statements, including but
not limited to projections of revenues, results of operations, financial condition or other financial items; any statements of plans,
strategies and objectives of management for future operations; any statements regarding proposed new products, services or
developments; any statements regarding future economic conditions, prospects or performance; statements of belief and any statement
or assumptions underlying any of the foregoing. In addition, we or others on our behalf may make forward-looking statements from
time to time in oral presentations, including telephone conferences and/or Webcasts open to the public, in press releases or reports, on
our Internet Website or otherwise. We try to identify forward-looking statements in this report and elsewhere by using words such as
“may,” “will,” “should,” “could,” “expect,” “anticipate,” “believe,” “estimate,” “plan,” “project,” “predict,” “intend,”
“potential,” “continue” or the negative of these or similar terms.

Our forward-looking statements speak only as of the date made and by their nature involve substantial risks and uncertainties. Our
actual results may differ materially depending on a variety of factors, including the items discussed in greater detail below under the
caption “Risk Factors.” These risks and uncertainties are not exclusive and further information concerning the Company and our
business, including factors that potentially could materially affect our financial results or condition, may emerge from time to time,
including factors that we may consider immaterial or do not anticipate at this time.

We wish to caution readers not to place undue reliance on any forward-looking statement and to recognize that forward-looking
statements are predictions of future results, which may not occur as anticipated. We assume no obligation to update forward-looking
statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements. We advise you,
however, to review and consider any further disclosures we make on related subjects in our quarterly reports on Form 10-Q and
current reports on Form 8-K that we file with or furnish to the Securities and Exchange Commission.

ITEM 1. BUSINESS

Overview

Sleep Number Corporation (formerly Select Comfort Corporation), based in Minneapolis, Minnesota, was founded in 1987. In 1998,
Sleep Number became a publicly traded company. We are listed on The NASDAQ Stock Market LLC (NASDAQ Global Select
Market) under the symbol “SNBR.” When used herein, the terms “Sleep Number,” “Company,” “we,” “us” and “our” refer to Sleep
Number Corporation, including consolidated subsidiaries.

Our mission is to improve lives by individualizing sleep experiences. Our vision is to become one of the world's most beloved brands
by delivering an unparalleled sleep experience. We expect to achieve our goals by executing our consumer innovation strategy with
three significant competitive advantages: proprietary sleep innovations, lifelong customer relationships and exclusive retail
distribution. 

As the leader in sleep innovation, Sleep Number delivers the best quality sleep through effortless, adjustable comfort and biometric
sleep tracking. We are a visionary in health and wellness, proving the connection between sleep and well-being. We have a vertically
integrated business model and are the exclusive designer, manufacturer, marketer, retailer and servicer of Sleep Number beds. We
offer consumers high-quality, individualized sleep solutions and services, including a complete line of Sleep Number beds, bases and
bedding accessories. We are the pioneer in biometric sleep tracking and adjustability. Only the Sleep Number bed offers SleepIQ
technology - a proprietary sensor technology that tracks each individual’s sleep and works directly with the bed’s DualAir system to
automatically adjust the comfort level of each sleeper. With the SleepIQ technology platform, we are powering one of the most
comprehensive databases of biometric sleep data in the world, and fundamentally changing the way we monitor and manage health.
Through daily digital interactions that build lifelong relationships, SleepIQ technology also communicates how you slept and provides
insights on what adjustments you can make to optimize your sleep and improve your daily life. Sleep Number also offers FlextFit
adjustable bases, Sleep Number pillows, sheets and other bedding products. As a direct-to-consumer brand, we offer consumers a
cohesive experience across our Sleep Number stores, online at SleepNumber.com or via phone at (800) 753-3768.

We are committed to delivering superior shareholder value through three primary drivers of earnings per share growth: increasing
consumer demand, leveraging our business model and deploying capital efficiently. Since 2012, we have transformed the business
with $487 million of capital expenditures and acquisitions. This effort has strengthened our competitive advantages and positioned us
for accelerated profits and cash generation. In 2017, we increased net sales by 10% to $1.4 billion and increased operating income by
20% to $92 million.

2

In September 2015, we completed the acquisition of BAM Labs, Inc. (now operating as SleepIQ LABS), the leading provider of
biometric sensor and sleep monitoring technology for data-driven health and wellness. The addition of SleepIQ LABS strengthens
Sleep Number’s leadership in sleep innovation, adjustability and individualization. The acquisition broadens and deepens electrical,
biomedical, software and backend capabilities - API (application program interface) and bio-signal analysis. Our ownership and
control of biometric data advances smart, connected products that empower our customers to experience quality sleep.

In the fourth quarter of 2015, we replaced our nearly 20-year-old legacy computer systems with a new vertically integrated Enterprise
Resource Planning (ERP) system. The new operating platform enables operational efficiencies, improves customer convenience and
supports the growth of our business.

Proprietary Sleep Innovations

The Sleep Number 360® Smart Bed 

In January 2017 at CES (the world’s preeminent technology showcase and innovation catalyst), Sleep Number introduced the Sleep
Number 360 smart bed line, the most significant innovation in our 30-year history. The Sleep Number 360 smart bed won 13 awards at
CES, including being named the Best of Innovation Honoree in the Home Appliances category. Powered by SleepIQ technology, the
Sleep Number 360 smart beds intuitively sense and automatically adjust comfort to keep both partners sleeping soundly all night. The
SleepIQ technology platform integrates hardware, software and design to deliver effortless adjustability, sleep tracking and
connectivity.

The Sleep Number 360 smart mattresses and FlexFit smart adjustable bases will include these features that deliver improved quality
sleep:

•

•

•

Self-adjusting comfort throughout the night. As sleep positions change during the night, Responsive Air technology adjusts
the bed’s comfort via the two air chambers inside the mattress.
Foot-warming feature to fall asleep faster. It’s clinically proven that people fall asleep faster when their feet are warmed.
SleepIQ technology knows the sleepers’ bedtime routines and warms the foot of the bed before bedtime with Rapid Sleep
Onset technology.
Partner Snore adjustment. At the touch of a button, the 360 Smart Bed will elevate your partner’s head, which may relieve
mild common snoring.

As of December 30, 2017, we have deployed three smart bed models: the p6, i7 and i10 Sleep Number 360 smart beds. The remainder
of the 360 smart bed line will also be deployed in phases and we expect to have the core line transitioned by mid-year 2018.

Sleep Number® Bed Offerings

Unlike the “one-size-fits-all” solution offered by other mattress brands, the Sleep Number bed offers individualized comfort that is
adjustable on each side of the bed. Our proprietary DualAir technology, which features two independent air chambers, allows couples
to adjust firmness to their own individual preference at the touch of a button. Sleepers can each enjoy their ideal firmness, support and
pressure-relieving comfort - their Sleep Number setting - for deep, restful sleep.

The benefits of our proprietary Sleep Number bed have been validated through clinical sleep research, which has shown that participants
who slept on a Sleep Number bed generally fell asleep faster, experienced more deep sleep with fewer disturbances and experienced
greater relief from back pain than those sleeping on a traditional innerspring mattress.

We offer Sleep Number beds in good, better and best price ranges within the premium mattress category, and in a broad range of sizes,
including twin, full, queen, eastern king and California king.

•

•

•

The Classic Series offers Sleep Number adjustability starting at $899 for a queen mattress. The series includes the Sleep
Number c2 and c4 beds.
The Performance Series includes our most popular mattresses with a perfect balance of softness and pressure-relieving support.
The series includes the Sleep Number p5 bed and Sleep Number 360 p6 smart bed.
The Innovation Series is the ultimate in individualized comfort and temperature-balancing innovation, including the Sleep
Number i8 bed, the Sleep Number 360 i7 smart bed and the 360 i10 smart bed.

Our commitment to quality, value, and service has been recognized by customers through J.D. Power. The J.D. Power's survey
measures customer satisfaction with mattress purchases based on seven factors: comfort, price, support, durability, warranty, features

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and customer service.  Sleep Number was ranked highest in customer satisfaction with mattresses in 2016 and 2017, and second
highest in 2018.

SleepIQ® Technology

SleepIQ technology is a touchless, biometric sensor technology that tracks sleep during the night. Launched by Sleep Number in 2014,
SleepIQ technology tracks the user's sleep by gathering hundreds of biometric readings per second continuously (heart rate, motion
and breathing). The accuracy of SleepIQ technology heart rate, breath rate and movement measurements has been validated through
in-home trials and sleep center studies. Based on this data, a proprietary algorithm delivers a personal SleepIQ score, from 1 to 100, to
consumers each morning. SleepIQ also connects with leading health, fitness and sleep environment apps - including Apple® Health,
FitBit®, Nest Learning Thermostat™, MapMyRun™ and Nokia Health Mate™ - to show a holistic view of how lifestyle choices may
affect sleep.

The Sleep Number bed is the only bed that lets you track and optimize your sleep with SleepIQ technology. It empowers the sleeper to
achieve their best possible sleep each night. In addition, SleepIQ can be added to Sleep Number beds purchased after 2008.

FlexFit™ Adjustable Base Technology

We offer a full line of exclusive FlexFit adjustable bases that enable customers to raise the head or foot of the bed, and to experience
the comfort of massage. Our Partner Snore technology lets a user gently raise their partner’s head to relieve mild common snoring.

In conjunction with the 360 smart beds, we introduced a new line of FlexFit smart adjustable bases in 2017. This new series integrates
with SleepIQ technology to deliver the new features and functionality previously described, and will replace our existing FlexFit base
models.

Additional Sleep Number Innovations

Our exclusive Sleep Number bedding collection comprises a full line of sleep products that are designed to solve sleep issues. Sleep
Number has a wide assortment of pillows designed to fit each individual's size, shape and sleeping position for more comfortable
sleep. Our innovative bedding features make it easier to make your bed: our SmartFit design keeps sheets securely in place and Logic
Label takes the guesswork out of making your bed. We also offer a wide assortment of temperature-balancing products including a
DualTemp layer. This proprietary sleep innovation features active air technology that allows each person to select his or her ideal
temperature at the simple touch of a button and can be used with any mattress brand or adjustable base.

The SleepIQ Kids bed extends Sleep Number's core DualAir adjustability and SleepIQ technology to the children's mattress market
via two models, the k1 and the k2. It is the only bed that adjusts with children as they grow.

Exclusive Distribution

With the importance of building a brand relationship directly with consumers, nearly 99% of our net sales are direct to consumers
through a cohesive experience across our Sleep Number stores, online at SleepNumber.com or via phone.

Since 2012, we have rebuilt our store portfolio and expanded our national footprint. This strategy has included repositioning a large
percentage of our mall stores to stronger off-mall locations, improving the size and positioning within malls and adding stores in both
existing and new trade areas. We are well positioned with a healthy retail store portfolio that is highly productive. As of year-end
2017, approximately 49% of our stores are less than five years old.

We target high-quality, convenient and visible store locations based on several factors, including each market’s overall sales potential,
store geographic location, demographics and proximity to other specialty retail stores. As the exclusive distributor of Sleep Number
products, we target one store per 350,000 - 500,000 people. This places our stores within an average radius of 10 miles, or 20-minute
drive times, for most of our target customers.

Our award-winning store design and improved real estate locations support our value-added retail experience, which results in high
store productivity and profitability. Our stores deliver nearly $1,000 of annual net sales per square foot and we average approximately
$667,000 in annual net sales per full-time retail employee. Since 2012, we have increased our average store size by more than 58% to
2,647 square feet.

As of December 30, 2017, we had 556 retail stores in all 50 U.S. states, including new stores opened in Alaska and Hawaii, 57% of
which were in non-mall locations. We have targeted up to 650 stores by 2019. 

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Working in conjunction with our retail stores, we have a cohesive online experience that helps customers easily engage in relevant
content, research our products and solutions, transact online and find post-sales support. Our experience expands our digital brand
connecting with consumers to drive deeper awareness, consideration and engagement.

We have adopted an agile development approach to our online initiatives. This means we deploy rapid experimentation and iterations
of our digital experiences. Results include faster time-to-market of online improvements to drive store traffic and online conversion.
Sleep Number products are available exclusively at SleepNumber.com or Sleep Number stores.

Our retail business accounted for 92% of our net sales in 2017. Average annual net sales per comparable store were $2.4 million in
2017. In 2017, 98% of our stores open for a full year generated net sales over $1 million and 61% of our stores open for a full year
generated net sales over $2 million. We now have more than 20% of our store base delivering greater than $3 million in annual net
sales. In 2017, our online and phone sales accounted for 7% of our net sales and wholesale accounted for 1% of our net sales.

Marketing

We use a broad set of marketing and advertising instruments to extend brand reach, deepen brand engagement, and motivate and
educate customers for traffic to our brand. Our actions result in acquiring new customers and driving referral and repeat business. Our
marketing efforts target a broad customer demographic: 30-54 years old with greater than $75,000 household income for our core line
of products. Our customers care about their own and their family's sleep quality and know that it leads to better overall health and
well-being.

Marketing drives growth in our business by building brand relevance, reputation, consumer awareness, consideration and ongoing
engagement with our benefit-driven sleep innovations, which results in increased quality traffic to our website and stores. Our
advertising communications utilize a mix of national and local marketing to target existing customers for referral and repeat purchases
and to attract new customers. Television is our most efficient media, followed by digital and social media. We continue to build our in-
house digital capabilities, content marketing, user experience and data-driven tools to make deeper connections with our customers,
increase brand demand and improve media efficiency. In 2017, media expense represented 13.4% of net sales.

In early 2018, we entered into a multi-year partnership as the official sleep and wellness partner of the NFL aimed at amplifying our
brand, our analytics and loyal customer-base. We will help players compete more effectively by measuring, understanding and
maximizing the benefits of a great night's sleep. Sleep Number will work with players, teams and trainers as they integrate sleep
insights into their overall performance regimens.

Operations

Manufacturing and Distribution

We have two manufacturing plants located in Irmo, South Carolina and Salt Lake City, Utah. The manufacturing operations in South
Carolina and Utah consist of cutting and sewing of the fabric covers for our beds, and final assembly and packaging of mattresses and
bases. In addition, our electrical Firmness Control systems are assembled in our Utah plant.

We obtain all the raw materials and components used to produce our beds from outside sources. A number of components, including
our proprietary air chambers, our adjustable foundations, various components for our Firmness Control systems, as well as fabrics and
zippers, are sourced from suppliers who currently serve as our sole or primary source of supply for these components. We believe we
can obtain these raw materials and components from other sources of supply, although we could experience some short-term
disruption in our ability to fulfill orders in the event of an unexpected loss of supply from one of our primary suppliers. We utilize dual
sourcing on targeted components when effective.

We have taken, and continue to take, various measures to mitigate the potential impact of an unexpected disruption in supply from any
sole-source suppliers, including increasing safety stocks and identifying potential secondary sources of supply. All the suppliers that
produce unique or proprietary products for us have in place either contingency or disaster recovery plans or redundant production
capabilities in other locations in order to safeguard against any unforeseen disasters. We review these plans and sites on a regular basis
to ensure the suppliers' ability to maintain an uninterrupted supply of materials and components.

Historically, we manufactured our bed components in our two plants and completed final bed assembly in customers’ homes. We are
pursuing a multi-year evolution to enable delivery of assembled mattresses. In 2017, we opened two assembly distribution centers to
assemble beds prior to delivery. We expect to expand this capability to approximately six assembly distribution centers over the next
couple of years. We are also advancing our outbound logistics network to reduce product handling, hand-offs, damage and costs while

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in transit to customers’ homes. We see these initiatives providing a superior and reliable experience for customers with lower costs for
the business.

Home Delivery Service

Nearly 85% of our beds sold are installed through our full-service home delivery team or by our third-party service providers in
selected markets. The balance of beds are shipped directly to our customers and self-assembled. 

Customer Service

We have an in-house customer service team of specialists that provide service and support via phone, email, “live chat” and social
media. Direct access to our customers is a unique advantage that also provides insights and identifies emerging trends as we strive to
continuously improve our product and service quality and advance our product innovation.

Research and Development

As a consumer-driven innovation company, Sleep Number conducts extensive research to understand consumer needs. This research
informs the design and delivery of our sleep innovations and our customer experience. We have a robust product development
organization that fuels our innovations. In 2015, we acquired BAM Labs, Inc. (now operating as SleepIQ LABS), a leading provider
of biometric sensor and sleep monitoring for data-driven health and wellness. This is significant as consumers are rapidly adopting
new digital tools and using their personal data to improve health and wellness. Technology that improves the quality of sleep and
overall wellness will continue to be a top priority for Sleep Number. Our research and development expenses were $28 million in
2017, $28 million in 2016 and $16 million in 2015.

Management Information Systems

We use information technology systems to operate, analyze and manage our business, to reduce operating costs and to enhance our
customers' experience. Our major systems include an in-store order entry system, a retail portal system, a payment processing system,
in-bound and out-bound telecommunications systems for direct marketing, delivery scheduling and customer service, e-commerce
systems, a data warehouse system and an enterprise resource planning system. These systems are primarily comprised of packaged
applications licensed from various software vendors plus a limited number of internally developed programs. Please refer to the
information set forth in Part I, Item 1A., Risk Factors, for a discussion of certain risks that may be encountered in connection with our
management information systems.

Intellectual Property

We hold various U.S. and foreign patents and patent applications regarding certain elements of the design and function of our
products, including air control systems, remote control systems, air chamber features, mattress construction, foundation systems,
sensing systems, as well as other technology. We have numerous U.S. patents, expiring at various dates between February 2019 and
November 2035, and numerous U.S. patent applications pending. We also have numerous foreign patents and patent applications
pending. Notwithstanding these patents and patent applications, we cannot ensure that these patent rights will provide substantial
protection or that others will not be able to develop products that are similar to or competitive with our products.

We have a number of trademarks and service marks registered with the U.S. Patent and Trademark Office, including Sleep Number®,
SleepIQ®, Sleep Number 360®, SleepIQ Kids®, the Double Arrow logo, Select Comfort®, AirFit®, BAM Labs®, the “B” logo,
Comfortaire®, ComfortFit®, Comfort.Individualized.®, Does Your Bed Do That?®, the DualTemp logo, the DualAir Technology
Inside logo, FlexTop®, IndividualFit®, Individualized Sleep Experiences®, It®, Know Better Sleep®, Pillow[ology]®, PillowFit®,
Probably the Best Bed in the World®, Sleep Number Inner Circle®, Tech-e®, Smart Bed For Smart Kids®, Smart Bed Technology®,
The Only Bed That Grows With Them®, The Only Bed That Knows You®, Tonight Bedtime. Tomorrow The World®, We Make Beds
Smart®, and What’s Your Sleep Number?®. We have several trademarks that are the subject of pending applications, including
SleepIQ LABS™, Auto Snore™, HealthIQ™, HeartIQ™, Rapid Sleep Onset™, RespiratoryIQ™, Responsive Air™, Sleep for the
Future℠, Sleep Is My Super Power™, Sleep Is Training™, Sleep30™ and WellnessIQ™. Each registered mark is renewable
indefinitely as long as the mark remains in use and/or is not deemed to be invalid or canceled. We also have a number of common law
trademarks, including ActiveComfort™, CoolFit™, DualAir™, DualTemp™, Firmness Control™, FlexFit™, In Balance™,
PartnerSnore™, the SleepIQ LABS logo, The Bed Reborn™, The Bed That Moves You™ and our bed model names. Several of our
trademarks have been registered, or are the subject of pending applications for registration, in various foreign countries. We also have
other intellectual property rights related to our products, processes and technologies, including trade secrets, trade dress and
copyrights. We protect and enforce our intellectual property rights, including through litigation as necessary.

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Industry and Competition

The U.S. bedding industry is a mature and generally stable industry. According to the International Sleep Products Association (ISPA),
the industry has grown by approximately 5% annually over the last 20 years and at an estimated 6% annually, on average, over the
past five years. We believe that industry unit growth has been primarily driven by population growth, an increase in the number of
homes (including secondary residences) and the increased size of homes. We believe growth in average wholesale prices resulted from
a shift to both larger and higher-quality beds, which are typically more expensive. According to ISPA, industry wholesale shipments of
mattresses and foundations (excluding adjustable bases) were estimated to be $8.5 billion in 2017 compared to $8.4 billion in 2016.
Furniture/Today, a furniture industry trade publication, has ranked Sleep Number as the 5th largest mattress manufacturer and 2nd
largest U.S. bedding retailer for 2016, with a 7% market share of industry retail revenue.

The retail bedding industry is fragmented and highly competitive. Our Company-Controlled distribution channel is exclusive, and we
compete against regional and local specialty bedding retailers, home furnishing stores, mass merchants, national discount stores and
online marketers. Our consumer innovation strategy with exclusive distribution is highly differentiated, and results in retail-leading
customer experience.

Manufacturers in the bedding industry compete on price, quality, brand name recognition, product availability and product
performance, including the perceived levels of comfort and support provided by a mattress. There is a high degree of concentration
among manufacturers, who produce innerspring, memory foam and hybrid beds, under nationally recognized brand names, including
Tempur Sealy, Stearns & Foster, Serta and Simmons. In recent years, numerous (over 100) direct-to-consumer companies and low cost
importers have entered the market, offering “bed-in-a-box” products to consumers primarily through the Internet. These companies
market directly to consumers, competing primarily on convenience of online shopping and speed of delivery. Their products are
generally foam-based and undifferentiated in terms of sleep benefits.

Governmental Regulation and Compliance

As a vertically integrated manufacturer and retailer, we are subject to extensive federal, state and local laws and regulations affecting
all aspects of our business.

As a manufacturer, we are committed to product quality and safety, including adherence to all applicable laws and regulations
affecting our products. Compliance with federal fire retardant standards developed by the U.S. Consumer Product Safety Commission,
including rigorous and costly testing, has increased the cost and complexity of manufacturing our products and may adversely impact
the speed and cost of product development efforts. Further, our manufacturing and other business operations and facilities are, or may,
become subject to additional federal, state or local laws or regulations relating to supply chain transparency, conflict minerals sourcing
and disclosure, end-of-life disposal and recycling requirements and other laws or regulations relating to environmental protection and
health and safety requirements. We are not aware of any national or local environmental laws or regulations that may require material
capital expenditures or which may materially affect our competitive position or our operational results, financial position or cash
flows.

As a retailer, we are subject to additional laws and regulations that apply to retailers generally and govern the marketing and sale of
our products and the operation of both our retail stores and our e-commerce activities. Many of the statutory and regulatory
requirements which impact our retail and e-commerce operations are consumer-focused and pertain to activities such as the
advertising and selling of credit-based promotional offers, truth-in-advertising, privacy, “do not call/mail” requirements, warranty
disclosure, delivery timing requirements, accessibility and similar requirements.

All of our operations are or may become subject to federal, state and local labor laws including, but not limited to, those relating to
occupational health and safety, employee privacy, wage and hour, overtime pay, harassment and discrimination, equal opportunity and
employee leaves and benefits. We are also subject to existing and emerging federal and state laws relating to data security.

It is our policy and practice to comply with all legal and regulatory requirements and our procedures and internal controls are designed
to promote such compliance.

Customers

No single customer accounts for 10% or more of our net sales.

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Seasonality

Our business is modestly impacted by seasonal influences inherent in the U.S. bedding industry and general retail shopping patterns.
The U.S. bedding industry generally experiences lower sales in the second quarter of the calendar year and increased sales during
selected holiday or promotional periods. 

Working Capital

We are able to operate with minimal working capital requirements because we sell directly to customers, utilize a primarily hybrid
"make-to-stock" production process and operate retail stores that serve mainly as showrooms. We have historically generated
sufficient cash flows to self-fund operations through an accelerated cash-conversion cycle. In February 2018, we amended our
revolving credit facility (Credit Agreement) with a syndicate of banks (Lenders). The Credit Agreement provides a revolving credit
facility for general corporate purposes with net aggregate availability of $300 million. The Credit Agreement contains an accordion
feature that allows us to increase the amount of the credit facility from $300 million up to $450 million in total availability, subject to
Lenders' approval. The Credit Agreement matures in February 2023.

Qualified customers are offered revolving credit to finance purchases through a private-label consumer credit facility provided by
Synchrony Bank. Approximately 47% of our net sales in 2017 were financed by Synchrony Bank. Our current agreement with
Synchrony Bank expires December 31, 2020, subject to earlier termination upon certain events and subject to automatic extensions.
We pay Synchrony Bank a fee for extended credit promotional financing offers. Under the terms of our agreement, Synchrony Bank
sets the minimum acceptable credit ratings, the interest rates, fees and all other terms and conditions of the customer accounts,
including collection policies and procedures. As the receivables are owned by Synchrony Bank, at no time are the receivables
purchased or acquired from us. We are not liable to Synchrony Bank for our customers' credit defaults. In connection with all
purchases financed under these arrangements, Synchrony Bank pays us an amount equal to the total amount of such purchases, net of
promotional related discounts, upon delivery to the customer. Customers that do not qualify for credit under our agreement with
Synchrony Bank may apply for credit under a secondary program that we offer through another provider.

Team Members

At December 30, 2017, we employed 4,099 individuals, including 2,105 retail sales and support team members, 412 customer service
team members, 1,080 manufacturing and logistics team members, and 502 management and administrative team members.
Approximately 72 of our team members were employed on a part-time or temporary basis at December 30, 2017. Except for
managerial team members and professional support staff, all of our team members are paid on an hourly basis (plus commissions for
sales professionals). Additionally, we provide various broad-participation incentive compensation programs tied to various
performance objectives. None of our team members are represented by a labor union or covered by a collective bargaining agreement.
We have a highly engaged team working in a values-driven culture, which we believe is important for an innovation company with
such an aspirational vision and life-changing mission.

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Executive Officers of the Registrant

SHELLY R. IBACH, 58 
President and Chief Executive Officer (Joined the Company in April 2007 and was promoted to President and CEO in June 2012)
Shelly R. Ibach, Sleep Number® setting 40, is the President and Chief Executive Officer (CEO) for Sleep Number (NASDAQ:
SNBR). From June 2011 to June 2012, Ms. Ibach served as the company’s Executive Vice President and Chief Operating Officer and
from October 2008 to June 2011, she served as Executive Vice President, Sales & Merchandising. Ms. Ibach joined the company in
April 2007 as Senior Vice President of U.S. sales for company-owned channels. Before joining the company, Ms. Ibach was Senior
Vice President and General Merchandise Manager for Macy’s home division. From 1982 to 2005, Ms. Ibach held various leadership
and executive positions within Target Corporation.

MELISSA BARRA, 46 
Senior Vice President, Chief Strategy and Customer Relationship Officer (Joined the Company in 2013 and was promoted to current
role in January 2015)
Melissa Barra, Sleep Number® setting 30, serves as the Senior Vice President, Chief Strategy and Customer Relationship Officer. Ms.
Barra was Vice President, Consumer Insights and Strategy from February 2013 to January 2015. Prior to joining Sleep Number in
February 2013, Ms. Barra was Vice President, Process Reengineering Officer for Best Buy Co., Inc. from 2011 to 2012. In a dual role,
she also served as Vice President, Finance, New Business Customer Solutions Group from 2010 to 2012. From 2005 to 2010, she held
leadership positions in Strategic Alliances and Corporate Development for Best Buy. Prior to Best Buy, Ms. Barra held corporate
finance and strategy leadership roles in companies in the U.S. and internationally, including Grupo Futuro S.A., Citibank and GE
Capital.

ANNIE L. BLOOMQUIST, 48 
Senior Vice President and Chief Product Officer (Joined the Company in 2008 and was promoted to current role in June 2012)
Annie L. Bloomquist, Sleep Number® setting 25, serves as the Senior Vice President and Chief Product Officer and leads all product
innovation, research and development for software and hardware, product brand management, clinical sleep research and
merchandising. Ms. Bloomquist was the Chief Product and Merchandising Officer from June 2011 to June 2012. Ms. Bloomquist
joined Sleep Number in May 2008 as Vice President and General Merchandise Manager. Prior to joining Sleep Number, Ms.
Bloomquist held leadership positions in product and merchandising at Macy’s and Marshall Field’s Department Stores for Target
Corporation.

KEVIN K. BROWN, 49 
Senior Vice President and Chief Marketing Officer (Joined the Company in 2013)
Kevin K. Brown, Sleep Number® setting 40, serves as the Senior Vice President and Chief Marketing Officer for Sleep Number. Prior
to joining Sleep Number in January 2014, Mr. Brown served as Group Vice President, Chief Marketing Officer for Meijer, Inc., a
regional chain of retail supercenters, from 2011 to 2013. From 2007 to 2011, Mr. Brown held executive marketing leadership roles at
Sears Holdings Corporation, including Vice President, Chief Marketing Officer for the home appliances business unit. Previously, Mr.
Brown held the position of Senior Vice President, Marketing for Jo-Ann Stores, Inc., from 2004 to 2006. Prior to Jo-Ann Stores, he
was an associate partner for Accenture.

DAVID R. CALLEN, 51 
Senior Vice President and Chief Financial Officer (Joined the Company in 2014)
David R. Callen, Sleep Number® setting 30, serves as the Senior Vice President and Chief Financial Officer for Sleep Number. Prior to
joining Sleep Number in April 2014, Mr. Callen served as the Principal Financial Officer, Vice President, Finance and Treasurer for
Ethan Allen Interiors, Inc., from 2007 to 2014. Previously, Mr. Callen served for more than 15 years in increasingly responsible
international financial management positions, emphasizing brand support and manufacturing across industries including automotive,
dental, outdoor recreational products, high tech and public accounting.

ANDY P. CARLIN, 54 
Executive Vice President, Chief Sales and Services Officer (Joined the Company in 2008 and was promoted to current role in April
2016)
Andy P. Carlin, Sleep Number® setting 55, serves as the Executive Vice President and Chief Sales and Service Officer for Sleep
Number and leads all sales channels, real estate and home delivery operations. From June 2012 to April 2016, Mr. Carlin was Senior
Vice President and Chief Sales Officer; from May 2011 to June 2012, Mr. Carlin was the Vice President and Chief Sales Officer; and
from January 2009 to May 2011 he was the Vice President of U.S. Retail Sales. Mr. Carlin joined Sleep Number in January 2008 as
Regional Vice President, East Region. Prior to joining Sleep Number, Mr. Carlin spent more than 20 years in sales leadership roles for
companies including Senior Vice President of Store Operations at Gander Mountain from 2003 to 2008, Kohl’s Department Stores
from 1995 to 2003 and the department store division of Target Corporation from 1986 to 1995. 

9

PATRICIA A. DIRKS, 61 
Senior Vice President and Chief Human Resources Officer (Joined the Company in 2014)
Patricia A. Dirks (Tricia), Sleep Number® setting 30, serves as the Senior Vice President and Chief Human Resources Officer for
Sleep Number and leads all human resources functions. Prior to joining Sleep Number in April 2014, Ms. Dirks served as Senior Vice
President Organizational Effectiveness for Target Corporation. From 2004 to 2009, Ms. Dirks was Vice President Headquarters
Human Resources for Target Corporation. Prior to 2004, Ms. Dirks was Senior Vice President Human Resources at Marshall Field's of
Target Corporation.

MARK A. KIMBALL, 59 
Senior Vice President and Chief Legal and Risk Officer and Secretary (Joined the Company in 1999)
Mark A. Kimball, Sleep Number® setting 55, serves as Sleep Number's Senior Vice President, Chief Legal and Risk Officer and
Secretary. From August 2003 to June 2011, Mr. Kimball held the position of Senior Vice President, General Counsel, Chief
Administrative Officer and Secretary. From July 2000 to August 2003, Mr. Kimball served as Senior Vice President, Human
Resources and Legal, General Counsel, Chief Administrative Officer and Secretary. From May 1999 to July 2000, Mr. Kimball served
as the company’s Senior Vice President, Chief Administrative Officer, General Counsel and Secretary. For more than five years prior
to joining Sleep Number, Mr. Kimball was a partner in the law firm of Oppenheimer Wolff & Donnelly LLP practicing in the area of
corporate finance.

SURESH KRISHNA, 49 
Senior Vice President and Chief Operations, Supply Chain and Lean Officer (Joined the Company in 2016)
Suresh Krishna, Sleep Number® setting 40, serves as the Senior Vice President and Chief Operations, Supply Chain and Lean Officer
of Sleep Number. Prior to joining Sleep Number, Mr. Krishna joined Polaris in 2010 as Vice President of Global Operations and
Integration, leading a 6,500+ person operations organization and driving a culture change to embrace lean across the entire enterprise.
In July 2014, he was promoted to Vice President and Business Unit Head of Europe Middle East & Africa (EMEA) for Polaris, where
he was responsible for a full P&L with factories, R&D centers, subsidiaries, distributors and dealer networks across more than 60
countries. From 2007 to 2010, he served as Vice President Global Operations, Supply Chain and IT at a division of UTC Fire &
Security. Krishna also served in a variety of roles for Diageo, including Vice President of Supply Chain, North America; as a Program
Director for an ERP implementation; and as a Director of Strategic Planning and Finance. Earlier in his career he was an associate at
Booz Allen & Hamilton.

J. HUNTER SAKLAD, 48 
Senior Vice President, Chief Information Officer (Joined the Company in 2004 and was promoted to current role in December 2012)
Hunter Saklad, Sleep Number® setting 50, is the Senior Vice President and Chief Information Officer at Sleep Number. From June
2011 to December 2012, Mr. Saklad served as the Vice President, Consumer Insight and Strategy at Sleep Number. From March 2006
to June 2011 he was Vice President of Finance and held a variety of positions across Finance serving business partners in marketing,
sales, supply chain, FP&A, investor relations and treasury. Mr. Saklad joined Sleep Number in October 2004 as Sr. Director of
Finance. Prior to joining Sleep Number, Mr. Saklad held finance leadership roles at Ford Motor Company and Visteon.

10

Available Information

We are subject to the reporting requirements of the Exchange Act and its rules and regulations. The Exchange Act requires us to file
reports, proxy statements and other information with the Securities and Exchange Commission (SEC). Copies of our reports, proxy
statements and other information can be read and copied at:

SEC Public Reference Room
100 F Street NE
Washington, D.C. 20549

Information on the operation of the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330. The SEC
maintains a website that contains reports, proxy statements and other information regarding issuers that file electronically with the
SEC. These materials may be obtained electronically by accessing the SEC’s home page at http://www.sec.gov.

Our corporate Internet website is www.SleepNumber.com. Through a link to a third-party content provider, our corporate website
provides free access to our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all
amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as
reasonably practicable after electronic filing with the SEC. These documents are posted on our website at www.SleepNumber.com —
select the “Investors” link, the "Financials & Filings" link, and then the “SEC Filings” link. The information contained on our website
or connected to our website is not incorporated by reference into this Form 10-K and should not be considered part of this report.

We also make available, free of charge on our website, the charters of the Audit Committee, Management Development and
Compensation Committee, and Corporate Governance and Nominating Committee as well as our Code of Business Conduct
(including any amendment to, or waiver from, a provision of our Code of Business Conduct) adopted by our Board. These documents
are posted on our website — select the “Investors” link, the “Governance” link and then the "Documents & Charters" link.

Copies of any of the above referenced information will also be made available, free of charge, upon written request to:

Sleep Number Corporation
Investor Relations Department
1001 Third Avenue South
Minneapolis, MN 55404

11

ITEM 1A. RISK FACTORS

An investment in our common stock involves a high degree of risk. You should carefully consider the specific risks set forth below and
other matters described in this Annual Report on Form 10-K before making an investment decision. The risks and uncertainties
described below are not the only ones facing us. Additional risks and uncertainties, including risks and uncertainties not presently
known to us or that we currently see as immaterial, may also harm our business. If any of these risks occur, our business, results of
operations, cash flows and financial condition could be materially and adversely affected.

Current and future economic conditions could materially adversely affect our sales, profitability, cash flows and financial
condition.

Our success depends significantly upon discretionary consumer spending, which is influenced by a number of general economic
factors, including without limitation economic growth, consumer confidence, the housing market, employment and income levels,
interest rates, inflation, taxation and the level of customer traffic in malls and shopping centers. Adverse trends in any of these
economic factors may adversely affect our sales, profitability, cash flows and financial condition.

Our future growth and profitability depends upon the effectiveness and efficiency of our marketing programs.

We are highly dependent on the effectiveness of our marketing messages and the efficiency of our advertising expenditures in
generating consumer awareness and sales of our products. We continue to evolve our marketing strategies, adjusting our messages, the
amount we spend on advertising and where we spend it.  We may not always be successful in developing effective messages, as the
consumer and competition changes, and in achieving efficiency in our advertising expenditures.

Consumers are increasingly using digital tools as a part of their shopping experience. As a result, our future growth and profitability
will depend in part on (i) the effectiveness and efficiency of our on-line experience, including without limitation advertising and
search optimization programs, in generating consumer awareness and sales of our products, (ii) our ability to prevent confusion among
consumers that can result from search engines that allow competitors to use or bid on our trademarks to direct consumers to
competitors’ websites, (iii) our ability to prevent Internet publication of false or misleading information regarding our products or our
competitors’ products; (iv) the nature and tone of consumer sentiment published on various social media sites; and (v) the stability of
our website. In recent periods, competitor spending on Internet-based marketing programs has increased, including without limitation
from a number of direct-to-consumer, Internet-based retailers, which has and may continue to increase the cost of basic search terms
and the cost of our Internet-based marketing programs.

If our marketing messages are ineffective or our advertising expenditures and other marketing programs, including digital programs,
are inefficient in creating awareness and consideration of our products and brand name, and in driving consumer traffic to our website
or stores, our sales, profitability, cash flows and financial condition may be adversely impacted.  In addition, if we are not effective in
preventing the publication of confusing, false or misleading information regarding our brand or our products, or if there is significant
negative consumer sentiment on social media regarding our brand or our products, our sales, profitability, cash flows and financial
condition may be adversely impacted.

Our future growth and profitability depends on our ability to execute our Company-Controlled distribution strategy.

The vast majority of our sales occur through our Company-Controlled distribution channel, including our retail stores, and this
Company-Controlled distribution channel represents our largest opportunity for growth in sales and improvement in profitability. Our
retail stores carry significant fixed costs. We also make significant capital expenditures as we open new stores and remodel or
reposition existing stores. We are highly dependent on our ability to maintain and increase sales per store to cover these fixed
expenses, provide a return on our capital investments and improve our operating margins.

Many of our stores are mall-based. We depend on the continued popularity of malls as shopping destinations and the ability of mall
anchor tenants and other attractions to generate customer traffic for our mall-based retail stores. Any decrease in mall traffic could
adversely affect our sales, profitability, cash flows and financial condition.

Our Company-Controlled distribution strategy results in relatively few points of distribution, including 556 retail stores in 50 U.S.
states as of the end of 2017. Several of the mattress manufacturers and retailers with which we compete have significantly more points
of distribution than we do, which makes us highly dependent on our ability to drive consumers to our points of distribution to gain
market share.

12

Our longer term Company-Controlled distribution strategy is also dependent on our ability to renew existing store leases and to secure
suitable locations for new store openings, in each case on a cost-effective basis. We may encounter higher than anticipated rents and
other costs in connection with managing our retail store base, or may be unable to find or obtain suitable new locations.

Failure to achieve and maintain a high level of product quality could negatively impact our sales, profitability, cash flows and
financial condition.

Our products are highly differentiated from traditional innerspring mattresses and from viscoelastic and other foam mattresses, which
have little or no technology and do not rely on electronics and air control systems. As a result, our beds may be susceptible to failures
that do not exist with traditional or foam mattresses. Failure to achieve and maintain acceptable quality standards could impact
consumer acceptance of our products or could result in negative media and Internet reports or owner dissatisfaction that could
negatively impact our brand image and sales levels.

In addition, a decline in product quality could result in an increase in return rates and a corresponding decrease in sales, or an increase
in product warranty claims in excess of our warranty reserves. An unexpected increase in return rates or warranty claims could harm
our sales, profitability, cash flows and financial condition.

As a consumer innovation company with differentiated products, we face an inherent risk of exposure to product liability claims if the
use of our products is alleged to have resulted in personal injury or property damage. If any of our products proves to be defective, we
may be required to recall or redesign such products. We have at times experienced increased returns and adverse impacts on sales, as
well as product liability litigation, as a result of media reports related to the alleged propensity of our products to develop mold. We
may experience additional adverse impacts on sales and additional litigation if any similar media reports were to occur in the future.
We maintain insurance against some forms of product liability claims, but such coverage may not be adequate for liabilities actually
incurred. A successful claim brought against us in excess of available insurance coverage, or any claim or product recall that results in
significant adverse publicity against us, may have a material adverse effect on our sales, profitability, cash flows and financial
condition.

Our future growth and profitability depends in part on our ability to continue to improve and expand our product line and to
successfully execute new product introductions.

As described in greater detail below, the mattress industry, as well as the market for sleep monitoring products, are both highly
competitive, and our ability to compete effectively and to profitably grow our market share depends in part on our ability to continue
to improve and expand our product line of adjustable firmness air beds, SleepIQ technology and related accessory products. We incur
significant research and development and other expenditures in the pursuit of improvements and additions to our product line. If these
efforts do not result in meaningful product improvements or new product introductions, or if we are not able to gain widespread
consumer acceptance of product improvements or new product introductions, our sales, profitability, cash flows and financial
condition may be adversely affected. In addition, if any significant product improvements or new product introductions are not
successful, our reputation and brand image may be adversely affected.

In 2017, we began to introduce a new line of mattresses to replace our prior line of mattresses, and this new product introduction will
continue in 2018 as we plan to convert the remainder of our product line. This new product launch requires significant transition costs
in our supply chain and retail stores. If we are not able to gain widespread consumer acceptance of this new product line, or if we do
not successfully execute the new product introduction effectively and efficiently, our sales, profitability, cash flows and financial
condition may be adversely affected.

Significant competition could adversely affect our business.

Because of the vertical integration of our business model, our products and distribution channels face significant competition from
both manufacturers of different types of mattresses and a variety of retailers. Our SleepIQ technology also faces significant
competition from various manufacturers and retailers of sleep tracking and monitoring products.

The mattress industry is characterized by a high degree of concentration among the largest manufacturers of innerspring mattresses
and foam mattresses and one dominant national mattress retailer. Many newer competitors in the mattress industry have begun to offer
“bed-in-a-box” or similar products directly to consumers through the Internet and other distribution channels.

A variety of sleep tracking and monitoring products that compete with our SleepIQ technology have been introduced by various
manufacturers and retailers, both within and outside of the traditional mattress industry.

13

Some of the manufacturers that we compete with have substantially greater financial, marketing and manufacturing resources and
greater brand name recognition than we do and sell products through broader and more established distribution channels. Our national,
exclusive distribution competes with other retailers who generally provide a wider selection of mattress alternatives than we offer. A
number of these retailers also have more points of distribution and greater brand name recognition than we do.

These manufacturing and retailing competitors, or new entrants into the market, may compete aggressively and gain market share with
existing or new products, and may pursue or expand their presence in the adjustable firmness air bed segment of the market as well as
in the market for sleep tracking and monitoring products. We have limited ability to anticipate the timing and scale of new product
introductions, advertising campaigns or new pricing strategies by our competitors, which could inhibit our ability to retain or increase
market share, or to maintain our product margins.

If we are unable to effectively compete with other manufacturers and retailers of mattress and sleep tracking and monitoring products,
our sales, profitability, cash flows and financial condition may be adversely impacted.

Our intellectual property rights may not prevent others from using our technology or trademarks in connection with the sale of
competitive products. We may be subject to claims that our products, processes or trademarks infringe intellectual property rights
of others.

We own various U.S. and foreign patents and patent applications related to certain elements of the design and function of our beds and
related products. We own numerous registered and unregistered trademarks and trademark applications, including in particular our
Sleep Number and SleepIQ trademarks, as well as other intellectual property rights, including trade secrets, trade dress and copyrights,
which we believe have significant value and are important to the marketing of our products. These intellectual property rights may not
provide sufficient protection against infringement or piracy, may not prevent competitors from developing and marketing products that
are similar to or competitive with our beds or other products, and may be costly and time-consuming to protect and enforce. Our
patents are also subject to varying expiration dates. In addition, the laws of some foreign countries may not protect our intellectual
property rights and confidential information to the same extent as the laws of the United States. If we are unable to protect and enforce
our intellectual property, we may be unable to prevent other companies from using our technology or trademarks in connection with
competitive products, which could adversely affect our sales, profitability, cash flows and financial condition.

We may be subject to claims that our products, processes or trademarks infringe the intellectual property rights of others. The defense
of these claims, even if we are ultimately successful, may result in costly litigation, and if we are not successful in our defense, we
could be subject to injunctions, liability for damages or royalty obligations and our sales, profitability, cash flows and financial
condition could be adversely affected.

A reduction in the availability of credit to consumers generally or under our existing consumer credit programs could harm our
sales, profitability, cash flows and financial condition.

A significant percentage of our sales are made under consumer credit programs through third parties. The amount of credit available to
consumers may be adversely impacted by macroeconomic factors that affect the financial position of consumers and as suppliers of
credit adjust their lending criteria. In addition, changes in federal regulations effective in 2010 placed additional restrictions on all
consumer credit programs, including limiting the types of promotional credit offerings that may be offered to consumers.

Synchrony Bank provides credit to our customers through a private label credit card agreement that is currently scheduled to expire on
December 31, 2020, subject to earlier termination upon certain events. Synchrony Bank has discretion to control the content of
financing offers to our customers and to set minimum credit standards under which credit is extended to customers.

Reduction of credit availability due to changing economic conditions, changes in credit standards under our private label credit card
program or changes in regulatory requirements, or the termination of our agreement with Synchrony Bank, could harm our sales,
profitability, cash flows and financial condition.

We could be vulnerable to shortages in supply of components necessary to manufacture our products due to our manufacturing
processes with minimal levels of inventory or due to global shortages of supply of electronic componentry, which may harm our
ability to satisfy consumer demand and may adversely impact our sales and profitability.

A significant percentage of our products are assembled after we receive orders from customers utilizing manufacturing processes with
minimal levels of raw materials, work-in-process inventories and finished goods inventories. Lead times for ordered components may
vary significantly, and  some components used to manufacture our products are provided on a sole source basis. In addition, with the
increasing prevalence of and consumer demand for electronic products, the global supply of electronic componentry is increasingly

14

strained, which may lead to shortages in supply and increased prices. Any unexpected shortage of materials caused by any disruption
or unavailability of supply or an unexpected increase in the demand for our products, could lead to delays in shipping our beds to
customers and increased costs. Any such delays could adversely affect our sales, customer satisfaction, profitability, cash flows and
financial condition.

We rely upon several key suppliers that are, in some instances, the only source of supply currently used by us for particular
materials, components or services. A disruption in the supply or substantial increase in cost of any of these products or services
could harm our sales, profitability, cash flows and financial condition.

We currently obtain all of the materials and components used to produce our beds from outside sources including some who are
located outside the United States. In several cases, including our proprietary air chambers, our proprietary blow-molded foundations,
our adjustable foundations, various components for our Firmness Control systems, certain foam formulations, as well as fabrics and
zippers, we have chosen to obtain these materials and components from suppliers who serve as the only source of supply, or who
supply the vast majority of our needs of the particular material or component. While we believe that these materials and components,
or suitable replacements, could be obtained from other sources, in the event of a disruption or loss of supply of relevant materials or
components for any reason, we may not be able to find alternative sources of supply, or if found, may not be found on comparable
terms. If our relationship with the primary supplier of our air chambers or the supplier of our adjustable foundations is terminated, we
could have difficulty in replacing these sources since there are relatively few other suppliers presently capable of manufacturing these
components.

Similarly, we rely on UPS and other carriers to deliver some of our products to customers on a timely and cost-effective basis. Any
significant delay in deliveries to our customers could lead to increased returns and cause us to lose sales. Any increase in freight
charges could increase our costs of doing business and harm our sales, profitability, cash flows and financial condition.

Fluctuations in commodity prices could result in an increase in component costs and/or delivery costs.

Our business is subject to significant increases or volatility in the prices of certain commodities, including but not limited to electronic
componentry, fuel, oil, natural gas, rubber, cotton, plastic resin, steel and chemical ingredients used to produce foam. Increases in
prices of these commodities or other inflationary pressures may result in significant cost increases for our raw materials and product
components, as well as increases in the cost of delivering our products to our customers. To the extent we are unable to offset any such
increased costs through value engineering and similar initiatives, or through price increases, our profitability, cash flows and financial
condition may be adversely impacted. If we choose to increase prices to offset the increased costs, our sales volumes could be
adversely impacted.

Our business is subject to risks inherent in global sourcing activities.

Our air chambers and some of our other components are manufactured outside the United States, and therefore are subject to risks
associated with foreign sourcing of materials, including but not limited to:

•
•
•

•
•

Political instability resulting in disruption of trade;
Existing or potential duties, tariffs or quotas on certain types of goods that may be imported into the United States;
Disruptions in transportation due to acts of terrorism, shipping delays, foreign or domestic dock strikes, customs inspections or
other factors;
Foreign currency fluctuations; and
Economic uncertainties, including inflation.

These factors could increase our costs of doing business with foreign suppliers, lead to inadequate inventory levels or delays in
shipping beds to our customers, which could harm our sales, customer satisfaction, profitability, cash flows and financial condition.

Disruption of operations in either of our two main manufacturing facilities could increase our costs of doing business or lead to
delays in shipping our beds.

We have two main manufacturing plants, which are located in Irmo, South Carolina and Salt Lake City, Utah. A significant percentage
of our products are assembled to fulfill orders rather than stocking finished goods inventory in our plants or stores. Therefore, the
disruption of operations of either of our two main manufacturing facilities for a significant period of time may increase our costs of
doing business and lead to delays in shipping our beds to customers. Such delays could adversely affect our sales, customer
satisfaction, profitability, cash flows and financial condition.

15

Our business is subject to a wide variety of government laws and regulations. These laws and regulations, as well as any new or
changed laws or regulations, could disrupt our operations or increase our compliance costs. Failure to comply with such laws and
regulations could have further adverse impact.

We are subject to a wide variety of laws and regulations relating to the bedding industry or to various aspects of our business.  Laws
and regulations at the federal, state and local levels frequently change and we cannot always reasonably predict the impact from, or the
ultimate cost of compliance with, future regulatory or administrative changes. Changes in law, the imposition of new or additional
regulations or the enactment of any new or more stringent legislation that impacts employment and labor, trade, advertising and
marketing practices, pricing, consumer credit offerings, product testing and safety, transportation and logistics, health care, tax,
accounting, privacy and data security, health and safety or environmental issues, among others, could require us to change the way we
do business and could have a material adverse impact on our sales, profitability, cash flows and financial condition. New or different
laws or regulations could increase direct compliance costs for us or may cause our vendors to raise the prices they charge us because
of increased compliance costs.  Further, the adoption of a multi-layered regulatory approach to any one of the state or federal laws or
regulations to which we are currently subject, particularly where the layers are in conflict, could require alteration of our
manufacturing processes or operational parameters which may adversely impact our business.

Legislative or regulatory changes that impact our relationship with our workforce, such as minimum wage requirements or health
insurance or other employee benefits mandates, could increase our expenses and adversely affect our operations. While it is our policy
and practice to comply with legal and regulatory requirements and our procedures and internal controls are designed to promote such
compliance, we cannot assure that all of our operations will comply with all such legal and regulatory requirements.  Further, laws and
regulations change over time and we may be required to incur significant expenses and/or to modify our operations in order to ensure
compliance.  This could harm our profitability or financial condition.  If we are found to be in violation of any laws or regulations, we
could become subject to fines, penalties, damages or other sanctions as well as potential adverse publicity or litigation exposure.  This
could adversely impact our business, reputation, sales, profitability, cash flows or financial condition.

Regulatory requirements related to flammability standards for mattresses may increase our product costs and increase the risk of
disruption to our business.

The federal Consumer Product Safety Commission adopted new flammability standards and related regulations which became
effective nationwide in July 2007 for mattresses and mattress and foundation sets. Compliance with these requirements has resulted in
higher materials and manufacturing costs for our products, and has required modifications to our information systems and business
operations, further increasing our costs and negatively impacting our capacity.

These regulations require manufacturers to implement quality assurance programs and encourage manufacturers to conduct random
testing of products. These regulations also require maintenance and retention of compliance documentation. These quality assurance
and documentation requirements are costly to implement and maintain. If any product testing, other evidence, or regulatory
inspections yield results indicating that any of our products may not meet the flammability standards, we may be required to
temporarily cease production and distribution and/or to recall products from the field, and we may be subject to fines or penalties, any
of which outcomes could harm our business, reputation, sales, profitability, cash flows and financial condition.

Pending or unforeseen litigation and the potential for adverse publicity associated with litigation could adversely impact our
business, reputation, financial results or financial condition.

We are involved from time to time in various legal proceedings arising in the ordinary course of our business, including primarily
commercial, product liability, employment and intellectual property claims. We currently do not expect the outcome of any pending
matters to have a material effect on our consolidated results of operations, financial position or cash flows. Litigation, however, is
inherently unpredictable, and it is possible that the ultimate outcome of one or more pending claims asserted against us, or claims that
may be asserted in the future that we are currently not aware of, or adverse publicity resulting from any such litigation, could
adversely impact our business, reputation, sales, profitability, cash flows and financial condition.

Any improvements or upgrades to our management information systems that may be required to meet the evolving needs of our
business as well as existing and emerging regulatory requirements may be costly to implement and may take longer or require
greater resources than anticipated, and may result in disruptions to our systems or business.

We depend on our management information systems for many aspects of our business. In the fourth quarter of 2015, we implemented
a new ERP system and continue to implement operational improvements under this new system. If our new systems are disrupted in
any material way, or improvements or upgrades are required to meet the evolving needs of our business and existing and emerging
regulatory requirements, we may be required to incur significant capital expenditures in the pursuit of improvements or upgrades to

16

our management information systems. These efforts may take longer and may require greater financial and other resources than
anticipated, may cause distraction of key personnel, and may cause short-term disruptions to our existing systems and our business.
Any of these outcomes could impair our ability to achieve critical strategic initiatives and could adversely impact our sales,
profitability, cash flows and financial condition.

Our information systems may be subject to attacks by hackers or other cyber threats that could compromise the security of our
systems, which could substantially disrupt our business and could result in the breach of consumers' or employees' private data.

Our information systems contain personal information related to our customers and employees in the ordinary course of our business,
such as credit card and demographic information of our customers, SleepIQ data from our customer base and social security numbers
and demographic information of our employees. While we maintain security measures to protect this information, a breach of these
security measures, such as through third-party action, employee error, malfeasance or otherwise, could compromise the security of our
customers’ and employees’ personal information. As the techniques used to breach such security measures change frequently and may
not be recognized until launched against a target, we may be unable to anticipate these techniques or to implement adequate preventive
measures. Any failure of our systems and processes to adequately protect customer or employee personal information from theft or
loss could adversely impact our business, reputation, sales, profitability, cash flows and financial condition.

Our future growth and profitability depends in part upon our ability to attract, retain and motivate qualified personnel.

As a vertically integrated manufacturer and retailer, our future growth and profitability will depend in part upon our ability to attract,
retain and motivate qualified personnel in a wide variety of areas to execute our growth strategy, including qualified management and
executive personnel and qualified retail sales professionals and managers. The failure to attract, retain and motivate qualified
personnel may hinder our ability to execute our business strategy and growth initiatives and may adversely impact our sales,
profitability, cash flows and financial condition.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

17

ITEM 2. PROPERTIES

Retail Locations

We currently lease all of our existing retail store locations and expect that our policy of leasing stores, rather than owning stores, will
continue. We lease our retail stores under operating leases which, in addition to the minimum lease payments, may require payment of
a proportionate share of the real estate taxes and certain building operating expenses. Our retail store leases generally provide for an
initial lease term of five to 10 years. In addition, our mall-based retail store leases may require payment of contingent rent based on
net sales in excess of certain thresholds. Certain retail store leases may contain options to extend the term of the original lease. 

The following table summarizes the geographic locations of our 556 retail stores as of December 30, 2017:

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky

Retail
Stores
8
1
10
4
67
14
6
2
39
20
1
3
21
10
8
7
8

Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota

Retail
Stores
8
2
13
11
18
15
5
13
4
3
5
4
14
3
17
15
4

Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Total

Retail
Stores
19
4
6
20
1
8
2
11
51
6
1
17
13
2
11
1
556

Manufacturing, Distribution and Headquarters

We lease our 238,000 square-foot corporate headquarters in Minneapolis, Minnesota. The lease term commenced in November 2017
and runs through October 2032. The lease includes three five-year renewal options.

We lease two manufacturing and distribution centers in Irmo, South Carolina and Salt Lake City, Utah of approximately 151,000
square feet and approximately 101,000 square feet, respectively. The Irmo facility lease runs through June 2026, with two five-year
renewal options. The Salt Lake City facility lease runs through July 2020, with two five-year renewal options. We also lease one
storage facility in Salt Lake City of approximately 57,000 square feet through April 2020, and a second storage facility in Salt Lake
City of approximately 80,000 square feet through November 2019.

We lease a bedding collection and fulfillment center in Brooklyn Park, Minnesota consisting of approximately 60,000 square feet. This
lease runs through July 2020, with two three-year renewal options.

We lease a call center in Jefferson, Louisiana consisting of approximately 28,000 square feet. This lease runs through August 2022,
with two three-year renewal options.

We lease one facility for our SleepIQ LABS operations in San Jose, California of approximately 13,000 square feet which runs
through August 2018 and contains one three-year renewal option.

We lease approximately 900 square feet of office space in Portland, Oregon, which runs through September 2019.

18

ITEM 3. LEGAL PROCEEDINGS

We are involved from time to time in various legal proceedings arising in the ordinary course of our business, including primarily
commercial, product liability, employment and intellectual property claims. In accordance with generally accepted accounting
principles in the United States, we record a liability in our consolidated financial statements with respect to any of these matters when
it is both probable that a liability has been incurred and the amount of the liability can be reasonably estimated. With respect to
currently pending legal proceedings, we have not established an estimated range of reasonably possible additional losses either
because we believe that we have valid defenses to claims asserted against us or the proceeding has not advanced to a stage of
discovery that would enable us to establish an estimate. We currently do not expect the outcome of these matters to have a material
effect on our consolidated results of operations, financial position or cash flows. Litigation, however, is inherently unpredictable, and
it is possible that the ultimate outcome of one or more claims asserted against us could adversely impact our consolidated results of
operations, financial position or cash flows. We expense legal costs as incurred.

On January 12, 2015, Plaintiffs David and Katina Spade commenced a purported class action lawsuit in New Jersey state court against
Sleep Number alleging that Sleep Number violated New Jersey consumer statutes by failing to provide to purchasing consumers
certain disclosures required by the New Jersey Furniture Regulations. It is undisputed that plaintiffs suffered no actual damages or in
any way relied upon or were impacted by the alleged omissions. Nonetheless, on behalf of a purported class of New Jersey purchasers
of Sleep Number beds and bases, plaintiffs seek to recover a $100 statutory fine for each alleged omission, along with attorneys’ fees
and costs. Sleep Number removed the case to the United States District Court for the District of New Jersey, which subsequently
granted Sleep Number’s motion to dismiss. Plaintiffs appealed to the United States Court of Appeals for the Third Circuit, which has
certified two questions of law to the New Jersey Supreme Court relating to whether plaintiffs who have suffered no actual injury may
bring claims. The New Jersey Supreme Court has accepted the certified questions and oral arguments were heard in November 2017.
As the United States District Court for the District of New Jersey determined, we believe that the case is without merit and the order
of dismissal should be affirmed.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

19

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES

PART II

Our common stock trades on The NASDAQ Stock Market LLC (NASDAQ Global Select Market) under the symbol “SNBR.” As of
January 26, 2018, there were approximately 220 holders of record of our common stock. The following table sets forth the quarterly
high and low sales prices per share of our common stock, at closing, as reported by NASDAQ for the two most recent fiscal years.

Fiscal 2017

High
Low

Fiscal 2016

High
Low

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

$

$

$

$

24.79
19.53

21.24
15.58

$

$

35.60
24.49

24.68
19.17

$

$

34.97
28.49

27.68
21.31

38.00
29.84

24.33
18.55

We are not restricted from paying cash dividends under our credit agreement so long as we are not in default under the credit
agreement and so long as the payment of such dividends would not create an event of default. However, we have not historically paid,
and have no current plans to pay, cash dividends on our common stock.

Information concerning share repurchases completed during the fourth quarter of fiscal 2017 is set forth below:

Fiscal Period

October 1, 2017 through October 28, 2017

October 29, 2017 through November 25, 2017

November 26, 2017 through December 30, 2017

Total

Total Number of
Shares Purchased
as Part of Publicly
Announced Plans
or Programs(1)

Average
Price Paid
per Share

Approximate
Dollar Value of
Shares that May
Yet Be Purchased
Under the Plans
or Programs(3)

32.21

32.18

37.12

34.27

240,530

$

492,252,000

348,429

432,173

481,041,000

465,000,000

1,021,132

$

465,000,000

Total Number
of Shares
Purchased(1)(2)
241,934

$

349,171

432,649

1,023,754

$

___________________
(1) Under our Board-approved $500 million share repurchase program, we repurchased 1,021,132 shares of our common stock at a cost of $35 million (based on trade

dates) during the three months ended December 30, 2017.

(2) In connection with the vesting of employee restricted stock grants, we also repurchased 2,622 shares of our common stock at a cost of $87,000 during the three

months ended December 30, 2017.

(3) There is no expiration date governing the period over which we can repurchase shares under our Board-approved share repurchase program. Any repurchased shares

are constructively retired and returned to an unissued status.

20

Comparative Stock Performance

The€graph€below€compares€the€total€cumulative€shareholder€return€on€our€common€stock€over€the€last€five€years€to€the€total
cumulative€return€on€the€Standard€and€Poor‚s€(S&P)€400€Specialty€Stores€Index€and€The€NASDAQ€Stock€Market€(U.S.)€Index
assuming€a€$100€investment€made€on€December€29,€2012.€Each€of€the€three€measures€of€cumulative€total€return€assumes€reinvestment
of€dividends.€The€stock€performance€shown€on€the€graph€below€is€not€necessarily€indicative€of€future€price€performance.€The
information€contained€in€this€ƒComparative€Stock€Performance„€section€shall€not€be€deemed€to€be€ƒsoliciting€material„€or€ƒfiled„€or
incorporated€by€reference€in€future€filings€with€the€SEC,€or€subject€to€the€liabilities€of€Section€18€of€the€Securities€Exchange€Act€of
1934,€as€amended,€except€to€the€extent€that€we€specifically€request€that€it€be€treated€as€soliciting€material€or€incorporate€it€by€reference
into€a€document€filed€under€the€Securities€Act€of€1933,€as€amended,€or€the€Securities€Exchange€Act€of€1934,€as€amended.

COMPARISON€OF€FIVE-YEAR€CUMULATIVE€TOTAL€RETURN
AMONG€SLEEP€NUMBER€CORPORATION,€S&P€400€SPECIALTY€STORES€INDEX,
AND€THE€NASDAQ€STOCK€MARKET€(U.S.)€INDEX

S
R
A
L
L
O
D

$300

$200

$100

$0

12/29/12

12/28/13

01/03/15

01/02/16

12/31/16

12/30/17

Sleep Number Corporation

S&P 400 Specialty Stores Index

The NASDAQ Stock Market (U.S.) Index

Sleep€Number€Corporation
S&P€400€Specialty€Stores€Index
The€NASDAQ€Stock€Market€(U.S.)
Index

12/29/2012
100
$
100

12/28/2013
87
$
150

$

100

142

1/3/2015

1/2/2016

$

110
186

164

87
137

175

12/31/2016
92
$
161

12/30/2017
153
$
124

191

248

21

ITEM 6. SELECTED FINANCIAL DATA

(in thousands, except per share and selected operating data, unless otherwise indicated)

The Consolidated Statements of Operations Data and Consolidated Balance Sheet Data presented below have been derived from our
Consolidated Financial Statements and should be read in conjunction with “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and our Consolidated Financial Statements and Notes thereto included in this Annual Report on
Form 10-K.

Consolidated Statements of Operations Data:
Net sales
Gross profit
Operating expenses:

Sales and marketing
General and administrative
Research and development

Operating income
Net income
Net income per share:

Basic
Diluted

Shares used in calculation of net income per share:

Basic
Diluted

Consolidated Balance Sheet Data:

Cash, cash equivalents and marketable debt securities
Total assets
Total shareholders’ equity

Selected Operating Data:

2017

2016

Year

2015

2014(1)

2013

$ 1,444,497
897,347

$ 1,311,291
810,160

$ 1,213,699
740,751

$ 1,156,757
706,850

$960,171
601,755

650,357
127,269
27,806
91,915
65,077

1.58
1.55

41,212
42,085

3,651
471,834
89,156

$

$
$

$

595,845
109,674
27,991
76,650
51,417

1.11
1.10

46,154
46,902

11,609
457,166
160,320

$

$
$

$

550,475
99,209
15,971
75,096
50,519

0.99
0.97

51,252
52,101

36,114
500,897
222,339

$

$
$

$

512,007
84,864
8,233
101,746
67,974

439,156
62,433
9,478
90,688
$ 60,081

1.27
1.25

$
$

1.10
1.08

53,452
54,193

54,866
55,803

166,045
474,187
256,907

$145,014
381,765
225,220

$

$
$

$

$

$

$

$

$

$

4,283

98%
61%

98%
61%

463
57
34
2,327

488
38
13
2,377

556
36
20
2,420

540
72
20
2,364

440
71
41
2,093

Stores open at period-end
Stores opened during period
Stores closed during period
Average revenue per store (000’s)(2)
Percentage of stores with more than $1.0 million in net sales(2)
Percentage of stores with more than $2.0 million in net sales(2)
Average revenue per mattress unit - Company-Controlled channel(3)
Company-Controlled comparable-sales increase (decrease)(4)
Total retail square footage (at period-end) (000's)
Average square footage per store open during period(2)
Net sales per square foot(2)
Average store age (in months at period-end)
Earnings before interest, depreciation and amortization (Adjusted EBITDA)(5)
Free cash flows(5)
Return on invested capital (ROIC)(5)
___________________
(1) Fiscal year 2014 had 53 weeks. All other fiscal years presented had 52 weeks.
(2) For stores open during the entire period indicated.
(3) Represents Company-Controlled channel total net sales divided by Company-Controlled channel mattress units.
(4) Stores are included in the comparable sales calculation in the 13th full month of operation. Stores that have been remodeled or repositioned within the same shopping
center remain in the comparable-store base. The number of comparable stores used to calculate such data was 512, 459, 442, 396 and 359 for 2017, 2016, 2015, 2014
and 2013, respectively. Fiscal 2014 included 53 weeks, as compared to 52 weeks for the other periods presented. Comparable sales have been adjusted and reported
as if all years had the same number of weeks.

949
1,985
1,077
102
$125,020
$ 11,294

1,106
2,302
1,025
97
148,223
67,874

1,214
2,445
980
99
133,057
22,356

1,399
2,538
937
93
145,689
93,793

1,489
2,647
920
97
169,097
112,778

98%
59%

99%
62%

96 %
46 %

15.1 %

11.2%

15.1%

14.3%

12.2%

3,671

4,028

3,245

4,046

(4)%

12%

4%

1%

3%

$
$

$
$

$
$

$
$

$

$

$

$

$

$

$

$

$

(5) These non-GAAP measures are not in accordance with, or preferable to, GAAP financial data. However, we are providing this information as we believe it facilitates

annual and year-over-year comparisons for investors and financial analysts. See pages 23 and 24 for the reconciliation of these non-GAAP measures to the
appropriate GAAP measures.

22

Non-GAAP Data Reconciliations

Earnings before Interest, Taxes, Depreciation and Amortization (Adjusted EBITDA)
(in thousands)

We define earnings before interest, taxes, depreciation and amortization (Adjusted EBITDA) as net income plus: income tax expense,
interest expense, depreciation and amortization, stock-based compensation and asset impairments. Management believes Adjusted
EBITDA is a useful indicator of our financial performance and our ability to generate cash from operating activities. Our definition of
Adjusted EBITDA may not be comparable to similarly titled definitions used by other companies. The table below reconciles Adjusted
EBITDA, which is a non-GAAP financial measure, to the comparable GAAP financial measure:

Net income
Income tax expense
Interest expense
Depreciation and amortization
Stock-based compensation
Asset impairments

Adjusted EBITDA

Free Cash Flow
(in thousands)

$

2017
65,077
25,961
975
61,077
15,763
244
$ 169,097

$

2016
51,417
24,516
811
56,910
11,961
74
$ 145,689

Year

$

2015
50,519
24,911
160
46,916
10,290
261
$ 133,057

$

2014
67,974
34,134
53
38,767
6,798
497
$ 148,223

$

2013
60,081
30,930
51
29,599
4,232
127
$ 125,020

Our “free cash flow” data is considered a non-GAAP financial measure and is not in accordance with, or preferable to, “net cash provided
by operations,” or GAAP financial data. However, we are providing this information as we believe it facilitates analysis for investors
and financial analysts.

Net cash provided by operating activities

Less: Purchases of property and equipment

Free cash flow

Year

2017
$ 172,607
(59,829)
$ 112,778

2016
$ 151,645
(57,852)
93,793

$

2015
$ 107,942
(85,586)
22,356

$

2014
$ 144,468
(76,594)
67,874

$

2013
88,105
(76,811)
11,294

$

$

23

Non-GAAP Data Reconciliations (continued)

Return on Invested Capital (ROIC)
(in thousands)

ROIC is a financial measure we use to determine how efficiently we deploy our capital. It quantifies the return we earn on our
invested capital. Management believes ROIC is also a useful metric for investors and financial analysts. We compute ROIC as
outlined below. Our definition and calculation of ROIC may not be comparable to similarly titled definitions and calculations used by
other companies. The tables below reconcile net operating profit after taxes (NOPAT) and total invested capital, which are non-GAAP
financial measures, to the comparable GAAP financial measures:

Net operating profit after taxes (NOPAT)

Operating income

Add: Rent expense(1)
Add: Interest income
Less: Depreciation on capitalized operating leases(2)
Less: Income taxes(3)

NOPAT

Average invested capital

Total equity

Less: Cash greater than target(4)
Add: Long-term debt(5)
Add: Capitalized operating lease obligations(6)

Total invested capital at end of period

Average invested capital(7)

2017

2016

Year

2015

2014

2013

$ 91,915
74,019
97
(18,865)
(48,970)
$ 98,196

$ 76,650
67,416
94
(17,185)
(41,933)
$ 85,042

$ 75,096
62,369
494
(16,203)
(40,384)
$ 81,372

$ 101,746
57,605
415
(14,265)
(48,900)
$ 96,601

$ 90,688
50,289
375
(13,095)
(43,827)
$ 84,430

$ 89,156
—
—
592,152
$ 681,308

$ 160,320
—
—
539,328
$ 699,648

$ 222,339
—
—
498,952
$ 721,291

$ 256,907
(37,319)
—
460,840
$ 680,428

$ 225,220
(29,622)
2
402,312
$ 597,912

$ 686,436

$ 699,576

$ 726,756

$ 639,118

$ 560,133

Return on invested capital (ROIC)(8)
___________________
(1) Rent expense is added back to operating income to show the impact of owning versus leasing the related assets.

14.3%

12.2%

11.2%

15.1%

15.1%

(2) Depreciation is based on the average of the last five fiscal quarters' ending capitalized operating lease obligations (see note 6) for the respective reporting periods

with an assumed thirty-year useful life. This is subtracted from operating income to illustrate the impact of owning versus leasing the related assets.

(3) Reflects annual effective income tax rates, before discrete adjustments, of 33.3%, 33.0%, 33.2%, 33.6% and 34.2% for 2017, 2016, 2015, 2014 and 2013,

respectively.

(4) Cash greater than target is defined as cash, cash equivalents and marketable debt securities less customer prepayments in excess of $100 million.

(5) Long-term debt includes capital lease obligations, if applicable.

(6) A multiple of eight times annual rent expense is used as an estimate for capitalizing our operating lease obligations. The methodology utilized aligns with the

methodology of a nationally recognized credit rating agency.

(7) Average invested capital represents the average of the last five fiscal quarters' ending invested capital balances.

(8) ROIC equals NOPAT divided by average invested capital.

Note - Our ROIC calculation and data are considered non-GAAP financial measures and are not in accordance with, or preferable to, GAAP financial data. However,

we are providing this information as we believe it facilitates analysis of the Company's financial performance by investors and financial analysts.

GAAP - generally accepted accounting principles in the U.S.

24

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

Forward-Looking Statements

The discussion in this Annual Report contains certain forward-looking statements that relate to future plans, events, financial
results or performance. You can identify forward-looking statements by those that are not historical in nature, particularly those
that use terminology such as “may,” “will,” “should,” “could,” “expect,” “anticipate,” “believe,” “estimate,” “plan,” “project,”
“predict,” “intend,” “potential,” “continue” or the negative of these or similar terms. These statements are subject to certain risks
and uncertainties that could cause actual results to differ materially from our historical experience and our present expectations or
projections. These risks and uncertainties include, among others:

•
•
•
•
•

•

•

•
•
•
•

•
•
•
•
•
•

•
•

•

Current and future general and industry economic trends and consumer confidence;
The effectiveness of our marketing messages;
The efficiency of our advertising and promotional efforts;
Our ability to execute our Company-Controlled distribution strategy;
Our ability to achieve and maintain acceptable levels of product and service quality, and acceptable product return and warranty
claims rates;
Our ability to continue to improve and expand our product line, and consumer acceptance of our products, product quality,
innovation and brand image;
Industry competition, the emergence of additional competitive products and the adequacy of our intellectual property rights to
protect our products and brand from competitive or infringing activities;
The potential for claims that our products, processes or trademarks infringe the intellectual property rights of others;
Availability of attractive and cost-effective consumer credit options;
Our manufacturing processes with minimal levels of inventory, which may leave us vulnerable to shortages in supply;
Our dependence on significant suppliers and our ability to maintain relationships with key suppliers, including several sole-
source suppliers;
Rising commodity costs and other inflationary pressures;
Risks inherent in global sourcing activities, including the potential for shortages in supply;
Risks of disruption in the operation of either of our two main manufacturing facilities;
Increasing government regulation;
Pending or unforeseen litigation and the potential for adverse publicity associated with litigation;
The adequacy of our management information systems to meet the evolving needs of our business and existing and evolving risks
and regulatory standards applicable to data privacy and security;
The costs and potential disruptions to our business related to upgrading our management information systems;
The vulnerability of our management information systems to attacks by hackers or other cyber threats that could compromise the
security of our systems or disrupt our business;
Our ability to attract, retain and motivate qualified management, executive and other key employees, including qualified retail
sales professionals and managers.

Additional information concerning these and other risks and uncertainties is contained under the caption "Risk Factors" in this
Annual Report on Form 10-K.

Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to provide a reader of
our consolidated financial statements with a narrative from the perspective of management on our financial condition, results of
operations, liquidity and certain other factors that may affect our future results. Our MD&A is presented in six sections:

•
•
•
•
•
•

Overview
Results of Operations
Liquidity and Capital Resources
Off-Balance-Sheet Arrangements and Contractual Obligations
Critical Accounting Policies and Estimates
Recent Accounting Pronouncements

25

Overview

Business Overview

Our mission is to improve lives by individualizing sleep experiences. Our vision is to become one of the world's most beloved brands
by delivering an unparalleled sleep experience. We plan to achieve this by strengthening our three significant competitive advantages:
proprietary sleep innovations, lifelong customer relationships and exclusive retail distribution.

We have a vertically integrated business model and are the exclusive designer, manufacturer, marketer, retailer and servicer of Sleep
Number beds.  We offer consumers high-quality, individualized sleep solutions and services, including a complete line of Sleep
Number beds, bases and bedding accessories. We are the pioneer in biometric sleep tracking and adjustability. Only the Sleep Number
bed offers SleepIQ technology - a proprietary sensor technology that tracks each individual’s sleep and works directly with the bed’s
DualAir system to automatically adjust the comfort level of each sleeper. Through daily digital interactions that build lifelong
relationships, SleepIQ technology also communicates how you slept and provides insights on what adjustments you can make to
optimize your sleep and improve your daily life. Sleep Number also offers FlextFit adjustable bases, and Sleep Number pillows, sheets
and other bedding products. As a national specialty mattress retailer, we offer consumers a cohesive experience across our Sleep
Number stores, online at SleepNumber.com or via phone at (800)753-3768.

We are committed to delivering superior shareholder value through three primary drivers of earnings per share growth: increasing
consumer demand, leveraging our business model and deploying capital efficiently. We are the sleep innovation leader and drive
growth through effective brand marketing and a differentiated retail experience.

We generate revenue by marketing our innovations to new and existing customers, and selling products through two distribution
channels. Our Company-Controlled channel, which includes Retail, Online and Phone, sells directly to consumers. Our Wholesale/
Other channel sells to and through selected retail and wholesale customers in the United States.

We are also the only vertically integrated bed manufacturer/retailer in the U.S. We have two manufacturing plants that distribute Sleep
Number products. We also offer mattress home delivery and installation, and maintain an in-house customer service department. This
integration enables operational synergies and efficiencies, and a strong working capital position. Vertical integration allows us to build
a long-term loyal customer relationship as we service the consumer through the full purchase and ownership cycle. This relationship
with our customer creates a productive cycle of repeat and referral business.

Results of Operations

Fiscal 2017 Summary

Financial highlights for fiscal 2017 were as follows:

•

•

•

•

•

Net sales for 2017 increased 10% to $1.44 billion, compared with $1.31 billion in the prior year. Company-Controlled comparable
sales increased 4% and sales from 16 net new stores opened in the past 12 months added 7 percentage points (ppt.) of growth in
2017.

In May 2017, we began selling our Sleep Number 360™ i7 and i10 smart beds. The Sleep Number 360 smart bed won 13 awards
at CES, including being named the Best of Innovation Honoree in the Home Appliance category. We launched our third smart bed
model (the p6) in December 2017, and remain on track to complete the phased implementation of our 360 smart bed line by mid-
year 2018.

On a trailing twelve-month basis, sales per store (for stores open at least one year) of $2.4 million increased 2% from the
comparable period one-year ago.

Operating income for 2017 increased 20% to $92 million, or 6.4% of net sales, compared with $77 million, or 5.8% of net sales,
for the same period one-year ago. The increase in operating income was attributable to: (i) the 10% increase in net sales; (ii) a 0.3
ppt. improvement in our gross profit rate; and (iii) the operating expense leverage resulting from a 10% increase in net sales,
partially offset by transition costs associated with the launch of our Sleep Number 360 smart beds and evolution of our supply
chain.

Net income in 2017 increased 27% to $65 million, or $1.55 per diluted share, compared with net income of $51 million, or $1.10
per diluted share in 2016. 

26

 
 
 
• We achieved a return on invested capital (ROIC) of 14.3% in 2017, well above our weighted average cost of capital.

•

•

•

Cash provided by operating activities increased by 14% in 2017 to $173 million, compared with $152 million for the prior year.
Purchases of property and equipment for 2017 increased to $60 million, compared with $58 million in 2016.

At December 30, 2017, cash and cash equivalents totaled $4 million compared with $12 million at December 31, 2016. We ended
2017 with $25 million of borrowings under our $153 million revolving credit facility, as planned. We utilize our credit facility for
general corporate purposes and to meet our seasonal working capital requirements. In February 2018, we amended our revolving
credit facility to increase our net aggregate availability to $300 million.

Effective as of October 1, 2017, our Board approved an increase in our total remaining share repurchase authorization to $500
million. In 2017, we repurchased 5.4 million shares of our common stock at a cost of $150 million ($28.00 per share). As of
December 30, 2017, the remaining authorization under our Board-approved share repurchase program was $465 million.

The following table sets forth our results of operations expressed as dollars and percentages of net sales. Figures are in millions,
except percentages and per share amounts. Amounts may not add due to rounding differences. 

Net sales
Cost of sales
Gross profit

Operating expenses:

Sales and marketing
General and administrative
Research and development
Total operating expenses

Operating income
Other (expense) income, net
Income before income taxes
Income tax expense
Net income

Net income per share:

Basic
Diluted

Weighted-average number of common shares:

Basic
Diluted

2017

2016

2015

$
$ 1,444.5
547.2
897.3

% of
Net Sales

$

% of
Net Sales

$

% of
Net Sales

100.0% $ 1,311.3
501.1
37.9
810.2
62.1

100.0% $ 1,213.7
472.9
38.2
740.8
61.8

100.0%
39.0
61.0

650.4
127.3
27.8
805.4
91.9
(0.9)
91.0
26.0
65.1

1.58
1.55

41.2
42.1

$

$
$

45.0
8.8
1.9
55.8
6.4
(0.1)
6.3
1.8
4.5% $

595.8
109.7
28.0
733.5
76.7
(0.7)
75.9
24.5
51.4

45.4
8.4
2.1
55.9
5.8
(0.1)
5.8
1.9
3.9% $

550.5
99.2
16.0
665.7
75.1
0.3
75.4
24.9
50.5

45.4
8.2
1.3
54.8
6.2
0.0
6.2
2.1
4.2%

$
$

1.11
1.10

$
$

0.99
0.97

46.2
46.9

51.3
52.1

The percentage of our total net sales, by dollar volume, from each of our channels was as follows:

Company-Controlled channel
Wholesale/Other channel

Total

2017

2016

2015

98.7%
1.3%
100.0%

97.7%
2.3%
100.0%

97.6%
2.4%
100.0%

27

 
 
 
The components of total net sales growth, including comparable net sales changes, were as follows: 

Net Sales Increase/(Decrease)
2016

2017

2015

Retail comparable-store sales(1)
Online and phone(1)

Company-Controlled comparable sales change(1)

Net opened/closed stores

Total Company-Controlled channel

Wholesale/Other channel
Total net sales change

3%
16%
4%
7%
11%
(38%)
10%

0%
25%
1%
7%
8%
5%
8%

3%
(4%)
3%
2%
5%
(9%)
5%

___________________
(1) Stores are included in the comparable-store calculation in the 13th full month of operations. Stores that have been remodeled or repositioned within the same

shopping center remain in the comparable-store base.

Other sales metrics were as follows: 

2017

2016

2015

Average sales per store(1) ($ in thousands)
Average sales per square foot(1)
Stores > $1 million in net sales(1)
Stores > $2 million in net sales(1)
Average revenue per mattress unit – Company-Controlled channel(2)
___________________
(1)  Trailing twelve months for stores included in our comparable-store sales calculation.
(2) Represents Company-Controlled channel total net sales divided by Company-Controlled channel mattress units.

$
$

$

2,420
920
98%
61%

4,283

$
$

$

2,364
937
98%
61%

4,046

$
$

$

2,377
980
99%
62%

4,028

The number of retail stores operating during the last three years was as follows:

Beginning of period

Opened
Closed
End of period

2017

2016

2015

540
36
(20)
556

488
72
(20)
540

463
38
(13)
488

28

Comparison of 2017 and 2016 

Net sales

Net sales in 2017 increased 10% to $1.44 billion, compared with $1.31 billion for the same period one year ago. The sales increase
was driven by a 4% comparable sales increase in our Company-Controlled channel and 7 percentage points (ppt.) of growth from sales
generated by 16 net new retail stores opened in the past 12 months, partially offset by a decrease in Wholesale/Other channel sales.

The $133 million net sales increase compared with the same period one year ago was primarily comprised of: (i) a $91 million
increase resulting from net store openings; and (ii) a $54 million sales increase from Company-Controlled comparable sales; partially
offset by (iii) a $12 million decrease in Wholesale/Other channel sales. Company-Controlled mattress units increased 5% compared to
the prior-year period. Average revenue per mattress unit in our Company-Controlled channel increased by 6%. 

Gross profit

Gross profit of $897 million increased by $87 million, or 11%, compared with $810 million for the same period one year ago. The
gross profit rate increased to 62.1% of net sales for 2017, compared with 61.8% for the prior-year period. The prior-year gross profit
rate was negatively impacted by actions taken to manage operating issues associated with our ERP implementation during the first six
months of 2016. The current-year gross profit rate improvement of 0.3 ppt. benefited from manufacturing and supply chain
efficiencies, including lean initiatives, and lower sales return and exchange costs compared with the same period one year ago. In
addition, our gross profit rate can fluctuate from year to year due to a variety of other factors, including warranty expenses, product
mix changes and performance-based incentive compensation.

Sales and marketing expenses

Sales and marketing expenses in 2017 increased 9% to $650 million, compared with $596 million last year. The sales and marketing
expense rate decreased to 45.0% of net sales compared with 45.4% for the same period one year ago due to: (i) leveraging our media
spending, which increased by 2% compared with the prior year, while net sales increased by 10%; partially offset by (ii) an increase in
customer financing expenses, as a larger percentage of our customers took advantage of promotional financing offers; and (iii) an
increase in selling compensation expense, including higher performance-based incentive compensation resulting from the strong 2017
net sales growth and financial performance.

General and administrative expenses

General and administrative (G&A) expenses increased $18 million to $127 million in 2017, compared with $110 million in the prior
year and increased to 8.8% of net sales, compared with 8.4% of net sales one year ago. The $18 million increase in G&A expenses
consisted of the following major components: (i) a $12.2 million increase in employee compensation, including a year-over-year
increase in company-wide performance-based incentive compensation, enhanced digital marketing capabilities, and salary and wage
rate increases that were in line with inflation; (ii) $2.6 million of additional depreciation and amortization expense, including
incremental depreciation expense from capital expenditures that support the growth of our business; and (iii) a $2.8 million increase in
miscellaneous other expenses. The G&A expense rate increased by 0.4 ppt. in 2017 compared with the same period one year ago due
to the increase in expenses discussed above, partially offset by the leveraging impact of the 10% net sales increase.

Research and development expenses

Research and development expenses for the year ended December 30, 2017 were $28 million, consistent with the same period one
year ago. The expense rate for the year ended December 30, 2017 decreased to 1.9% of net sales compared to 2.1% of net sales for the
prior year. The spending level is consistent with our long-term consumer innovation strategy.

Income tax expense

Income tax expense was $26 million for the year ended December 30, 2017, compared with $25 million for the same period one year
ago. The effective tax rate for the year ended December 30, 2017 was 28.5% compared with 32.3% for the prior-year period. The
effective tax rates for 2016 reflects tax benefits associated with our acquisition of BAM Labs, Inc. including higher research and
development tax credits. The effective tax rate for 2017 benefited from: (i) a provisional tax benefit resulting from revaluing deferred
taxes in accordance with the "Tax Cuts and Jobs Act"; (ii) stock-based compensation excess tax benefits in accordance with new
Financial Accounting Standards Board (FASB) guidance effective for us beginning in 2017; and (iii) the recognition of additional tax
credits. Under previous FASB guidance, stock-based compensation excess tax benefits or deficiencies were recognized in additional

29

 
 
paid-in capital in our consolidated balance sheet. See Note 1, New Accounting Pronouncements, in the Notes to the Condensed
Consolidated Financial Statements for additional details.

Comparison of 2016 and 2015 

Enterprise Resource Planning (ERP) system implementation

In the fourth quarter of 2015, we replaced our nearly 20-year-old legacy computer systems with a new vertically integrated Enterprise
Resource Planning (ERP) system. We completed our ERP implementation by the end of the first quarter of 2016. Implementation
issues negatively affected fourth-quarter 2015 net sales and profits, and to a lesser degree, first-quarter and second-quarter 2016 net
sales and profits. The new operating platform enables operational efficiencies, improved customer convenience and supports the
growth of our business.

Net sales

Net sales in 2016 increased 8% to $1.31 billion, compared with $1.21 billion for the same period one year ago. The sales increase was
driven by a 1% comparable sales increase in our Company-Controlled channel, 7 percentage points (ppt.) of growth from sales
generated by 52 net new retail stores opened in the past 12 months and an increase in Wholesale/Other channel sales.

The $98 million net sales increase compared with the same period one year ago was primarily comprised of an $83 million increase
resulting from net store openings and a $14 million sales increase from Company-Controlled comparable sales. Company-Controlled
mattress units increased 8% compared to the prior-year period. Average revenue per mattress unit in our Company-Controlled channel
was consistent with the prior year. 

Gross profit

Gross profit of $810 million increased by $69 million, or 9%, compared with the same period one year ago. The gross profit rate
increased to 61.8% of net sales for 2016, compared with 61.0% for the prior-year period. The 0.8 ppt. increase in the gross profit rate
was primarily due to material cost reductions, operating efficiencies, and lower sales return and exchange costs. In addition, our gross
profit rate can fluctuate from year-to-year due to a variety of other factors, including warranty expenses, product mix changes and
performance-based incentive compensation. 

Sales and marketing expenses

Sales and marketing expenses in 2016 increased 8% to $596 million, compared with $550 million last year. The marketing expense
rate of 45.4% of net sales was consistent with the same period one year ago due to: (i) leveraging our media spending, which increased
by 5% compared with the prior year, while net sales increased by 8%; partially offset by (ii) higher customer service costs; and (iii) an
increase in customer financing expenses, as a larger percentage of our customers took advantage of promotional financing offers. 

General and administrative expenses

General and administrative (G&A) expenses increased $10.5 million to $110 million in 2016, compared with $99 million in the prior
year and increased to 8.4% of net sales, compared with 8.2% of net sales one year ago. The $10.5 million increase in G&A expenses
consisted of the following major components: (i) a $10.4 million increase in employee compensation, including headcount increases to
support business growth initiatives, and salary and wage rate increases that were in line with inflation; (ii) $6.5 million of additional
depreciation expense resulting from the increase in capital expenditures to support the growth of the business, including our new ERP
system that was launched in the fourth quarter of 2015; (iii) a $3.5 million gain (net of acquisition-related expenses) in 2015 related to
our previously held minority equity investment in BAM Labs, Inc.; and (iv) a $1.5 million increase in miscellaneous other expenses.
These increases were partially offset by $11.6 million of data conversion and training expenses incurred in 2015 to support the launch
of our ERP system. The G&A expense rate increased by 0.2 ppt. in 2016 compared with the same period one year ago due to the
increase in expenses discussed above, partially offset by the leveraging impact of the 8% net sales increase.

30

 
 
Research and development expenses

Research and development expenses for the year ended December 31, 2016 were $28 million, or 2.1% of net sales, compared with $16
million, or 1.3% of net sales, for the same period one year ago. The $12 million increase in R&D expenses was due to increased
investments to support product innovations, including a $9.7 million increase in expenses related to SleepIQ LABS' operations (post
acquisition; acquired on September 15, 2015). The $12 million increase is consistent with our long-term consumer innovation strategy.

Income tax expense

Income tax expense was $25 million for the year ended December 31, 2016, compared with $25 million for the same period one year
ago. The effective tax rate for the year ended December 31, 2016 was 32.3% compared with 33.0% for the prior-year period. The
effective tax rates for 2016 and 2015 include tax benefits associated with our acquisition of BAM Labs, including higher research and
development tax credits.

Liquidity and Capital Resources

Managing our liquidity and capital resources is an important part of our commitment to deliver superior shareholder value. Our
business model, which can operate with minimal working capital, does not require additional capital from external sources to fund
operations or organic growth. Our primary sources of liquidity are cash flows provided by operating activities and cash available
under our $300 million revolving credit facility (increased in February 2018 from $153 million). The cash generated from ongoing
operations, and cash available under our revolving credit facility are expected to be adequate to maintain operations and fund
anticipated expansion and strategic initiatives for the foreseeable future.

As of December 30, 2017, cash and cash equivalents totaled $4 million compared with $12 million as of December 31, 2016. The $8
million decrease was primarily due to $173 million of cash provided by operating activities and $25 million of borrowings under our
line of credit, which was more than offset by $60 million of cash used to purchase property and equipment and $155 million of cash
used to repurchase our common stock ($150 million under our Board-approved share repurchase program and $5 million in
connection with the vesting of employee restricted stock grants).

The following table summarizes our cash flows (dollars in millions). Amounts may not add due to rounding differences:

Total cash provided by (used in):

Operating activities
Investing activities
Financing activities

Net decrease in cash and cash equivalents

2017

2016

$

$

$

172.6
(56.6)
(123.9)

(8.0) $

151.6
(42.7)
(118.4)
(9.4)

Cash provided by operating activities for the fiscal year ended December 30, 2017 was $173 million compared with $152 million for
the fiscal year ended December 31, 2016. Significant components of the $21 million year-over-year change in cash from operating
activities included: (i) a $14 million increase in net income in 2017 compared with 2016; (ii) a $23 million fluctuation in income taxes
based on a $15 million income taxes receivable at the end of 2015 compared with income tax liabilities at the end of 2016 and 2017;
(iii) a $13 million fluctuation in accrued compensation and benefits due to the year-over-year changes in company-wide performance-
based incentive compensation resulting from the strong 2017 financial performance; and (iv) the ERP implementation issues we
experienced in our plants and supply chain during the fourth quarter of 2015 that resulted in higher inventory levels, increased
accounts receivables, increased accounts payables and higher customer prepayments at the end of 2015.

Net cash used in investing activities was $57 million for the fiscal year ended December 30, 2017, compared with $43 million for the
same period one year ago. Investing activities for the current-year period included $60 million of property and equipment purchases,
compared with $58 million for the same period last year. We decreased our net investments in marketable debt securities by $15
million during the fiscal year ended December 31, 2016 and held no marketable debt securities at December 30, 2017 or December 31,
2016.

Net cash used in financing activities was $124 million for the fiscal year ended December 30, 2017, compared with net cash used in
financing activities of $118 million for the same period one year ago. During the fiscal year ended December 30, 2017, we
repurchased $155 million of our common stock ($150 million under our Board-approved share repurchase program and $5 million in
connection with the vesting of employee restricted stock grants) compared with $127 million during the same period one year ago.

31

 
Short-term borrowings increased by $22 million during the current-year period, reflecting $25 million of borrowings under our
revolving credit facility as of December 30, 2017, compared with no borrowing as of December 31, 2016. Changes in book overdrafts
are included in the net change in short-term borrowings. Financing activities for both periods reflect the cash proceeds from the
exercise of employee stock options. 

Under our Board-approved share repurchase program, we repurchased 5.4 million shares at a cost of $150 million ($28.00 per share)
during the fiscal year ended December 30, 2017. During 2016, we repurchased 5.9 million shares at a cost of $125 million ($21.02 per
share). Effective as of October 1, 2017, our Board approved an increase in our total remaining share repurchase authorization to $500
million. As of December 30, 2017, the remaining authorization under our Board-approved share repurchase program was $465
million. There is no expiration date governing the period over which we can repurchase shares.

In February 2018, we amended our revolving credit facility (Credit Agreement) with a syndicate of banks (Lenders). The Credit
Agreement provides a revolving credit facility for general corporate purposes with net aggregate availability of $300 million. The
Credit Agreement contains an accordion feature that allows us to increase the amount of the credit facility from $300 million up to
$450 million in total availability, subject to Lenders' approval. The Credit Agreement matures in February 2023. 

The credit agreement provides the Lenders with a collateral security interest in substantially all of our assets and those of our
subsidiaries and requires us to comply with, among other things, a maximum leverage ratio and a minimum interest coverage ratio.
Under the terms of the credit agreement we pay a variable rate of interest and a commitment fee based on our leverage ratio. As
of December 30, 2017, we had $25 million in outstanding borrowings and $3 million in outstanding letters of credit. As of December
30, 2017, the weighted-average interest rate on borrowings outstanding under the credit facility was 3.1%. We were in compliance
with all financial covenants.

We have an agreement with Synchrony Bank to offer qualified customers revolving credit arrangements to finance purchases from us
(Synchrony Agreement). The Synchrony Agreement contains certain financial covenants, including a maximum leverage ratio and a
minimum interest coverage ratio. As of December 30, 2017, we were in compliance with all financial covenants.

Under the terms of the Synchrony Agreement, Synchrony Bank sets the minimum acceptable credit ratings, the interest rates, fees and
all other terms and conditions of the customer accounts, including collection policies and procedures, and is the owner of the accounts.

Off-Balance-Sheet Arrangements and Contractual Obligations

As of December 30, 2017, we were not involved in any unconsolidated special purpose entity transactions. Other than our operating
leases and a $3 million outstanding letter of credit, we do not have any off-balance-sheet financing. A summary of our operating lease
obligations is included in the “Contractual Obligations” section (as follows). Additional information regarding our operating leases is
available in Item 2, Properties, and Note 7, Leases, of the Notes to Consolidated Financial Statements, included in Item 8, Financial
Statements and Supplementary Data, of this Annual Report on Form 10-K.

Contractual Obligations

The following table presents information regarding our contractual obligations as of December 30, 2017 (in thousands):

Payments Due by Period(1)

Operating leases(2)
Purchase commitments
    Total
___________________
(1) Our unrecognized tax benefits, including interest and penalties, of $3 million have not been included in the Contractual Obligations table as we are not able to

97,941
—
97,941

$

$

Total
$ 436,767
8,600
$ 445,367

< 1 Year
$ 70,604
8,600
$ 79,204

1 - 3
Years
$ 123,183
—
$ 123,183

3 - 5
Years

> 5 Years
$ 145,039
—
$ 145,039

determine a reasonable estimate of timing of the cash settlement with the respective taxing authorities.

(2) These amounts include the payments related to 38 lease commitments for future retail store locations. These lease commitments provide for minimum rentals over the

next five to ten years, which if consummated based on current cost estimates, would approximate $54 million over the initial lease term.

32

  
  
  
  
  
Critical Accounting Policies and Estimates

Our consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles (GAAP). In connection
with the preparation of our financial statements, we are required to make estimates and assumptions about future events, and apply judgments
that affect the reported amounts of assets, liabilities, sales, expenses and the related disclosure. Predicting future events is inherently an
imprecise activity and as such requires the use of judgment. We base our assumptions, estimates and judgments on historical experience,
current trends and other factors that management believes to be relevant at the time our consolidated financial statements are prepared. On a
regular basis, management reviews the accounting policies, assumptions, estimates and judgments to ensure that our financial statements are
presented fairly and in accordance with GAAP. However, because future events and their effects cannot be determined with certainty, actual
results could differ from our assumptions and estimates, and such differences could be material. 

Our significant accounting policies are discussed in Note 1, Business and Summary of Significant Accounting Policies, of the Notes to
Consolidated Financial Statements, included in Item 8, Financial Statements and Supplementary Data, of this Annual Report on Form 10-K.
Management believes the accounting policies discussed below are the most critical because they require management’s most difficult,
subjective or complex judgments, resulting from the need to make estimates about the effect of matters that are inherently uncertain.
Management has reviewed these critical accounting policies and estimates, and related disclosures with the Audit Committee of our Board.

Our critical accounting policies and estimates relate to stock-based compensation, goodwill and indefinite-lived intangible assets, warranty
liabilities and revenue recognition.

Description

Judgments and Uncertainties

Effect if Actual Results
Differ From Assumptions

Stock-Based Compensation
We have stock-based compensation plans,
which include non-qualified stock options
and stock awards. 

See Note 1, Business and Summary of
Significant Accounting Policies, and Note
10, Shareholders’ Equity, to the Notes to
Consolidated Financial Statements, included
in Item 8, Financial Statements and
Supplementary Data, of this Annual Report
on Form 10-K, for a complete discussion of
our stock-based compensation programs.

Option-pricing models and generally
accepted valuation techniques require
management to make assumptions and to
apply judgment to determine the fair value
of our awards. These assumptions and
judgments include estimating the volatility
of our stock price, future employee
forfeiture rates and future employee stock
option exercise behaviors. Changes in these
assumptions can materially affect the fair
value estimates or future earnings
adjustments.

Performance-based stock awards require
management to make assumptions regarding
the likelihood of achieving performance
targets.

Goodwill and Indefinite-Lived Intangible Assets
Goodwill represents the excess of cost over
the fair value of identifiable net assets of
businesses acquired. Our indefinite-lived
intangible assets include trade names/
trademarks.

See Note 1, Business and Summary of
Significant Accounting Policies and Note 7,
Goodwill and Intangible Assets, Net, to the
Notes to Consolidated Financial Statements,
included in Item 8, Financial Statements
and Supplementary Data, of this Annual
Report on Form 10-K, for a complete
discussion of our goodwill and indefinite-
lived intangible assets.

The determination of fair value involves
uncertainties because it requires
management to make assumptions and to
apply judgment to estimate industry and
economic factors and the profitability of
future business strategies. Management’s
assumptions also include projected
revenues, operating profit levels and
discount rates, as well as consideration of
any other factors that may indicate potential
impairment.

33

We do not believe there is a reasonable likelihood
that there will be a material change in the future
estimates or assumptions we use to determine stock-
based compensation expense. However, if actual
results are not consistent with our estimates or
assumptions, we may be exposed to changes in
stock-based compensation expense that could be
material.

In addition, if actual results are not consistent with
the assumptions used, the stock-based compensation
expense reported in our financial statements may
not be representative of the actual economic cost of
the stock-based compensation. Finally, if the actual
forfeiture rates, or the actual achievement of
performance targets, are not consistent with the
assumptions used, we could experience future
earnings adjustments.

A 10% change in our stock-based compensation
expense for the year ended December 30, 2017,
would have affected net income by approximately
$1.1 million in 2017.

In the fourth quarter of fiscal 2017, management
completed its annual goodwill and other indefinite-
lived intangible asset impairment tests and
determined there was no impairment. We believe
our assumptions and judgments used in estimating
cash flows and determining fair value were
reasonable. However, unexpected changes to such
assumptions and judgments could affect our
impairment analyses and future results of
operations, including an impairment charge that
could be material.

    
  
  
Description

Judgments and Uncertainties

Effect if Actual Results
Differ From Assumptions

Warranty Liabilities
We provide a limited warranty on most of
the products we sell. 

See Note 1, Business and Summary of
Significant Accounting Policies, to the Notes
to Consolidated Financial Statements,
included in Item 8, Financial Statements
and Supplementary Data, of this Annual
Report on Form 10-K, for a complete
discussion of our warranty program and
liabilities.

The majority of our warranty claims are
incurred within the first year. However, our
warranty liability contains uncertainties
because our warranty obligations cover an
extended period of time. A revision of
estimated claim rates or the projected cost of
materials and freight associated with
sending replacement parts to customers
could have a material adverse effect on
future results of operations.

Our estimates of sales returns contain
uncertainties as actual sales return rates may
vary from expected rates, resulting in
adjustments to net sales in future periods.
These adjustments could have an adverse
effect on future results of operations.

Revenue Recognition
Certain accounting estimates relating to
revenue recognition contain uncertainty
because they require management to make
assumptions and to apply judgment
regarding the effects of future events.

See Note 1, Business and Summary of
Significant Accounting Policies, to the Notes
to Consolidated Financial Statements,
included in Item 8, Financial Statements
and Supplementary Data, of this Annual
Report on Form 10-K, for a complete
discussion of our revenue recognition
policies.

Recent Accounting Pronouncements

We have not made any material changes in our
warranty liability assessment methodology during
the past three fiscal years. We do not believe there is
a reasonable likelihood that there will be a material
change in the estimates or assumptions we use to
calculate our warranty liability. However, if actual
results are not consistent with our estimates or
assumptions, we may be exposed to losses or gains
that could be material.

A 10% change in our warranty liability at December
30, 2017, would have affected net income by
approximately $0.6 million in 2017. 

We have not made any material changes in the
accounting methodology used to establish our sales
returns allowance during the past three fiscal years.
We do not believe there is a reasonable likelihood
that there will be a material change in the estimates
or assumptions we use to calculate our sales returns
allowance. However, if actual results are not
consistent with our estimates or assumptions, we
may be exposed to additional losses or gains in
future periods.

A 10% change in our sales returns allowance at
December 30, 2017 would have affected net income
by approximately $1.3 million in 2017.

See “Part II, Item 8. Financial Statements and Supplementary Data – Notes to Consolidated Financial Statements – Note 1 – Business
and Summary of Significant Accounting Policies - New Accounting Pronouncements” for recent accounting pronouncements that may
affect our financial reporting.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are exposed to changes in short-term market interest rates that will impact our net interest expense. If overall interest rates were
one percentage point higher than current rates, our net interest expense would not change by a significant amount based on the $25
million of borrowings under our revolving credit facility at December 30, 2017. We do not manage our interest-rate volatility risk
through the use of derivative instruments.

34

 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
Sleep Number Corporation
Minneapolis, Minnesota

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Sleep Number Corporation and subsidiaries (the “Company,”
formerly Select Comfort Corporation) as of December 30, 2017 and December 31, 2016, the related consolidated statements of
income, comprehensive income, shareholders’ equity, and cash flows for each of the three years in the period ended December 30,
2017, and the related notes and the schedule listed in the Index at Item 15 (collectively referred to as the “financial statements”). In
our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 30,
2017 and December 31, 2016, and the results of its operations and its cash flows for each of the three years in the period ended
December 30, 2017, in conformity with accounting principles generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(PCAOB), the Company's internal control over financial reporting as of December 30, 2017, based on criteria established in Internal
Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our
report dated February 27, 2018, expressed an unqualified opinion on the Company's internal control over financial reporting. 

Basis for Opinion 

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the
Company's financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to
be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to
error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence
regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used
and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe
that our audits provide a reasonable basis for our opinion.

/s/ DELOITTE & TOUCHE LLP

Minneapolis, Minnesota
February 27, 2018

We have served as the Company's auditor since 2010. 

35

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
Sleep Number Corporation
Minneapolis, Minnesota

Opinion on Internal Control over Financial Reporting 

We have audited the internal control over financial reporting of Sleep Number Corporation and subsidiaries (the “Company,” formerly
Select Comfort Corporation) as of December 30, 2017, based on the criteria established in Internal Control-Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, the Company
maintained, in all material respects, effective internal control over financial reporting as of December 30, 2017, based on criteria
established in Internal Control - Integrated Framework (2013) issued by COSO. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(PCAOB), the consolidated financial statements and financial statement schedule as of and for the year ended December 30, 2017, of
the Company and our report dated February 27, 2018 expressed an unqualified opinion on those financial statements and financial
statement schedule.

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of
the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control
Over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based
on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange
Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness
exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such
other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our
opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect
on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

/s/ DELOITTE & TOUCHE LLP

Minneapolis, Minnesota
February 27, 2018

36

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Consolidated Balance Sheets
December 30, 2017 and December 31, 2016 
(in thousands, except per share amounts)

Current assets:

Assets

Cash and cash equivalents
Accounts receivable, net of allowance for doubtful accounts of $714 and $884,

$

3,651

$

11,609

2017

2016

respectively

Inventories
Prepaid expenses
Other current assets

Total current assets

Non-current assets:

Property and equipment, net
Goodwill and intangible assets, net
Deferred income taxes
Other non-current assets

Total assets

Liabilities and Shareholders’ Equity

Current liabilities:

Borrowings under revolving credit facility
Accounts payable
Customer prepayments
Accrued sales returns
Compensation and benefits
Taxes and withholding
Other current liabilities

Total current liabilities

Non-current liabilities:

Other non-current liabilities

Total liabilities

Shareholders’ equity:

Undesignated preferred stock; 5,000 shares authorized, no shares issued and

outstanding

Common stock, $0.01 par value; 142,500 shares authorized, 38,813 and 43,569 shares

issued and outstanding, respectively

Additional paid-in capital
Retained earnings

Total shareholders’ equity
Total liabilities and shareholders’ equity

19,312
84,298
17,565
27,665
152,491

208,646
77,588
2,625
30,484
471,834

24,500
129,194
27,767
19,270
34,602
24,234
46,822
306,389

76,289
382,678

$

$

19,705
75,026
8,705
23,282
138,327

208,367
80,817
4,667
24,988
457,166

—
105,375
26,207
15,222
19,455
23,430
35,628
225,317

71,529
296,846

—

—

388
—
88,768
89,156
471,834

$

436
—
159,884
160,320
457,166

$

$

$

See accompanying notes to consolidated financial statements.

37

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Consolidated Statements of Operations
Years ended December 30, 2017, December 31, 2016 and January 2, 2016 
(in thousands, except per share amounts)

Net sales
Cost of sales
Gross profit

Operating expenses:

Sales and marketing
General and administrative
Research and development
Total operating expenses

Operating income
Other (expense) income, net
Income before income taxes
Income tax expense
Net income

Basic net income per share:

Net income per share – basic

Weighted-average shares – basic

Diluted net income per share:

Net income per share – diluted

Weighted-average shares – diluted

$

$

$

$

2017
1,444,497
547,150
897,347

$

2016
1,311,291
501,131
810,160

$

2015
1,213,699
472,948
740,751

650,357
127,269
27,806
805,432
91,915
(877)
91,038
25,961
65,077

$

595,845
109,674
27,991
733,510
76,650
(717)
75,933
24,516
51,417

$

1.58

$

1.11

$

41,212

46,154

1.55

$

1.10

$

42,085

46,902

550,475
99,209
15,971
665,655
75,096
334
75,430
24,911
50,519

0.99

51,252

0.97

52,101

See accompanying notes to consolidated financial statements.

38

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Consolidated Statements of Comprehensive Income
Years ended December 30, 2017, December 31, 2016 and January 2, 2016 
(in thousands)

Net income
Other comprehensive income – unrealized gain on available-for-sale marketable

debt securities, net of income tax

Comprehensive income

2017

2016

2015

65,077

$

51,417

$

50,519

—
65,077

$

14
51,431

$

20
50,539

$

$

See accompanying notes to consolidated financial statements.

39

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Consolidated Statements of Shareholders’ Equity
Years ended December 30, 2017, December 31, 2016 and January 2, 2016
(in thousands)

Balance at January 3, 2015

Net income
Other comprehensive income:

Unrealized gain on available-for-sale
marketable debt securities, net of
tax

Exercise of common stock options
Tax effect from stock-based

compensation

Stock-based compensation
Repurchases of common stock

Balance at January 2, 2016

Net income
Other comprehensive income:

Unrealized gain on available-for-sale
marketable debt securities, net of
tax

Exercise of common stock options
Tax effect from stock-based

compensation

Stock-based compensation
Repurchases of common stock

Balance at December 31, 2016

Net income
Exercise of common stock options
Stock-based compensation
Repurchases of common stock

Balance at December 30, 2017

Common Stock
Shares Amount
528
52,798
—
—

$

—
253

—
(7)
(3,642)
49,402
—

—
188

—
11
(6,032)
43,569
—
222
594
(5,572)
38,813

$

$

$

—
3

—
—
(37)
494
—

—
2

—
—
(60)
436
—
2
6
(56)
388

$

$

$

$

Additional
Paid-in
Capital

Retained
Earnings

— $
—

256,413
50,519

Accumulated
Other
Comprehensive
Income/(Loss)
$

Total

(34) $ 256,907
50,519
—

—
2,973

1,828
10,290
(15,091)

— $
—

—
2,296

(1,016)
11,961
(13,241)

— $
—
3,239
15,757
(18,996)

— $

—
—

—
—
(85,073)
221,859
51,417

—
—

—
—
(113,392)
159,884
65,077
—
—
(136,193)
88,768

$

$

$

20
—

20
2,976

1,828
—
—
10,290
— (100,201)
(14) $ 222,339
51,417
—

14
—

14
2,298

(1,016)
—
—
11,961
— (126,693)
— $ 160,320
65,077
—
3,241
—
—
15,763
— (155,245)
89,156
— $

See accompanying notes to consolidated financial statements.

40

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Consolidated Statements of Cash Flows
Years Ended December 30, 2017, December 31, 2016 and January 2, 2016
(in thousands)

Cash flows from operating activities:

Net income

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Stock-based compensation
Net loss on disposals and impairments of assets
Excess tax benefits from stock-based compensation
Deferred income taxes
Gain on sale of non-marketable equity securities
Changes in operating assets and liabilities, net of effect of acquisition:

Accounts receivable
Inventories
Income taxes
Prepaid expenses and other assets
Accounts payable
Customer prepayments
Accrued compensation and benefits
Other taxes and withholding
Other accruals and liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Purchases of property and equipment
Decrease in restricted cash
Proceeds from sales of property and equipment
Proceeds from marketable debt securities
Investments in marketable debt securities
Acquisition of business
Proceeds from non-marketable equity securities

Net cash used in investing activities

Cash flows from financing activities:

Repurchases of common stock
Net increase in short-term borrowings
Proceeds from issuance of common stock
Debt issuance costs
Excess tax benefits from stock-based compensation

Net cash used in financing activities

Net decrease in cash and cash equivalents
Cash and cash equivalents, at beginning of period
Cash and cash equivalents, at end of period

Supplemental Disclosure of Cash Flow Information

Income taxes paid (received)
Interest paid
Purchases of property and equipment included in accounts payable

2017

2016

2015

$

65,077

$

51,417

$

50,519

61,291
15,763
249
—
2,042
—

393
(9,272)
1,697
(12,405)
21,779
1,560
15,398
(893)
9,928
172,607

(59,829)
3,150
36
—
—
—
—
(56,643)

57,172
11,961
27
(517)
(1,640)
—

9,297
11,574
25,119
(2,195)
(4,965)
(25,266)
2,808
2,723
14,130
151,645

(57,852)
—
92
21,053
(5,968)
—
—
(42,675)

47,630
10,290
190
(2,182)
11,924
(6,891)

(9,259)
(33,065)
(13,943)
8,680
19,130
22,735
(17,493)
135
19,542
107,942

(85,586)
—
72
127,664
(29,299)
(70,018)
12,891
(44,276)

(155,245)
28,094
3,241
(12)
—
(123,922)

(7,958)
11,609
3,651

22,807
753
3,964

$

$
$
$

(126,693)
5,932
2,298
(409)
517
(118,355)

(9,385)
20,994
11,609

(653)
608
5,517

$

$
$
$

(100,201)
1,097
2,976
(721)
2,182
(94,667)

(31,001)
51,995
20,994

26,681
96
5,051

$

$
$
$

See accompanying notes to consolidated financial statements.

41

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(1) Business and Summary of Significant Accounting Policies

Business & Basis of Presentation

Sleep Number Corporation (previously Select Comfort Corporation) and our 100%-owned subsidiaries (Sleep Number or the
Company) have a vertically integrated business model and are the exclusive designer, manufacturer, marketer, retailer and servicer of
Sleep Number® beds. We are the pioneer in biometric sleep tracking and adjustability. Only the Sleep Number bed offers SleepIQ
technology - a proprietary sensor technology that tracks each individual's sleep and works directly with the bed’s DualAir system to
automatically adjust the comfort level of each sleeper. SleepIQ technology communicates how you slept and provides insights on what
adjustments you can make to optimize your sleep and improve your daily life. Sleep Number also offers FlextFit adjustable bases, and
Sleep Number pillows, sheets and other bedding products.

We generate revenue by marketing our innovations to new and existing customers, and selling products through two distribution
channels. Our Company-Controlled channel, which includes retail, online and phone, sells directly to consumers. Our Wholesale/
Other channel sells to and through selected retail and wholesale customers in the United States. 

The consolidated financial statements include the accounts of Sleep Number Corporation and our subsidiaries. All significant intra-
entity balances and transactions have been eliminated in consolidation.

Fiscal Year

Our fiscal year ends on the Saturday closest to December 31. Fiscal years and their respective fiscal year ends were as follows: fiscal
2017 ended December 30, 2017; fiscal 2016 ended December 31, 2016; and fiscal 2015 ended January 2, 2016. Fiscal years 2017,
2016 and 2015 each had 52 weeks.

Use of Estimates in the Preparation of Financial Statements

The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting principles (GAAP)
requires us to make estimates and assumptions. These estimates and assumptions affect the reported amounts of assets and liabilities,
disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported amounts of sales,
expenses and income taxes during the reporting period. Predicting future events is inherently an imprecise activity and, as such,
requires the use of judgment. As future events and their effects cannot be determined with precision, actual results could differ
significantly from these estimates. Changes in these estimates will be reflected in the financial statements in future periods. Our
critical accounting policies consist of stock-based compensation, goodwill and indefinite-lived intangible assets, warranty liabilities
and revenue recognition.

Cash and Cash Equivalents

Cash and cash equivalents include highly liquid investments with original maturities of three months or less. The carrying value of
these investments approximates fair value due to their short-term maturity. Our banking arrangements allow us to fund outstanding
checks when presented to the financial institution for payment, resulting in book overdrafts. Book overdrafts are included in accounts
payable in our consolidated balance sheets and in net increase in short-term borrowings in the financing activities section of our
consolidated statements of cash flows. Book overdrafts totaled $30 million and $27 million at December 30, 2017, and December 31,
2016, respectively.

Concentration of Credit Risk

Our investment policy’s primary focus is to preserve principal and maintain adequate liquidity. Our investment policy addresses the
concentration of credit risk by limiting the concentration in certain investment types. Our exposure to a concentration of credit risk
consists primarily of cash and cash equivalents. We place our cash with high-credit quality issuers and financial institutions. Prior to
2017 we held investments in U.S. agency securities, corporate debt securities and municipal bonds. We believe no significant
concentration of credit risk exists with respect to our cash and cash equivalents.

42

 
 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

Accounts Receivable

Accounts receivable are recorded net of an allowance for expected losses and consist primarily of receivables from wholesale
customers and receivables from third-party financiers for customer credit card purchases. The allowance is recognized in an amount
equal to anticipated future write-offs. We estimate future write-offs based on delinquencies, aging trends, industry risk trends, our
historical experience and current trends. Account balances are charged off against the allowance when we believe it is probable the
receivable will not be recovered.

Inventories

Inventories include materials, labor and overhead and are stated at the lower of cost or net realizable value. Cost is determined by the
first-in, first-out method.

Property and Equipment

Property and equipment, carried at cost, is depreciated using the straight-line method over the estimated useful lives of the assets. The
cost and related accumulated depreciation of assets sold or retired is removed from the accounts with any resulting gain or loss
included in net income in our consolidated statements of operations. Maintenance and repairs are charged to expense as incurred.
Major renewals and betterments that extend useful life are capitalized.

Leasehold improvements are depreciated over the shorter of the estimated useful lives of the assets or the contractual term of the lease,
with consideration of lease renewal options if renewal appears probable.

Estimated useful lives of our property and equipment by major asset category are as follows:

Leasehold improvements
Furniture and equipment
Production machinery
Computer equipment and software

Goodwill and Intangible Assets, Net

5 to 15 years
5 to 15 years
3 to 7 years
3 to 12 years

Goodwill is the difference between the purchase price of a company and the fair market value of the acquired company's net
identifiable assets. Our intangible assets include developed technologies, trade names/trademarks and customer relationships. Definite-
lived intangible assets are being amortized using the straight-line method over their estimated lives, ranging from 8-10 years. 

Asset Impairment Charges

Long-lived Assets and Definite-lived Intangible Assets - we review our long-lived assets and definite-lived intangible assets for
impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. When
evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the estimated future cash
flows (undiscounted and without interest charges - plus proceeds expected from disposition, if any). If the estimated undiscounted
cash flows are less than the carrying value of the asset, we calculate an impairment loss. The impairment loss calculation compares the
carrying value of the asset to the asset’s estimated fair value. When we recognize an impairment loss, the carrying amount of the asset
is reduced to estimated fair value based on discounted cash flows, quoted market prices or other valuation techniques. Assets to be
disposed of are reported at the lower of the carrying amount of the asset or fair value less costs to sell. We review retail store assets for
potential impairment based on historical cash flows, lease termination provisions and expected future retail store operating results. If
we recognize an impairment loss for a depreciable long-lived asset, the adjusted carrying amount of the asset becomes its new cost
basis and will be depreciated (amortized) over the remaining useful life of that asset.

Goodwill and Indefinite-lived Intangible Assets - goodwill and indefinite-lived intangible assets are not amortized, but are tested for
impairment annually or when there are indicators of impairment using a fair value approach. The Financial Accounting Standards
Board's (FASB) guidance allows us to perform either a quantitative assessment or a qualitative assessment before calculating the fair

43

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

value of a reporting unit. We have elected to perform the quantitative assessment. The quantitative goodwill impairment test is a two-
step process. The first step is a comparison of the fair value of the reporting unit with its carrying amount, including goodwill. If this
step reflects impairment, then the loss would be measured as the excess of recorded goodwill over its implied fair value. Implied fair
value is the excess of fair value of the reporting unit over the fair value of all identified assets and liabilities. Fair value is determined
using a market-based approach utilizing widely accepted valuation techniques, including quoted market prices and our market
capitalization. Indefinite-lived intangible assets are assessed for impairment by comparing the carrying value of an asset with its fair
value. If the carrying value exceeds fair value, an impairment loss is recognized in an amount equal to the excess. Based on our 2017
assessments, we determined there was no impairment.

Warranty Liabilities

We provide a limited warranty on most of the products we sell. The estimated warranty costs, which are expensed at the time of sale
and included in cost of sales, are based on historical trends and warranty claim rates incurred by us and are adjusted for any current
trends as appropriate. Actual warranty claim costs could differ from these estimates. We regularly assess and adjust the estimate of
accrued warranty claims by updating claims rates for actual trends and projected claim costs.

We classify as non-current those estimated warranty costs expected to be paid out in greater than one year. The activity in the accrued
warranty liabilities account was as follows (in thousands): 

Balance at beginning of period

Additions charged to costs and expenses for current-year sales
Deductions from reserves
Changes in liability for pre-existing warranties during the current year, including expirations

Balance at end of period

Fair Value Measurements

2017
$ 8,633
12,214
(10,752)
(775)
$ 9,320

2016
$ 10,028
9,034
(10,016)
(413)
$ 8,633

2015

$

5,824
9,368
(6,486)
1,322
$ 10,028

Fair value measurements are reported in one of three levels based on the lowest level of significant input used:

•
•
•

Level 1 – observable inputs such as quoted prices in active markets;
Level 2 – inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and
Level 3 – unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own
assumptions.

We generally estimate fair value of long-lived assets, including our retail stores, using the income approach, which we base on
estimated future cash flows (discounted and with interest charges). The inputs used to determine fair value relate primarily to future
assumptions regarding sales volumes, gross profit rates, retail store operating expenses and applicable probability weightings
regarding future alternative uses. These inputs are categorized as Level 3 inputs under the fair value measurements guidance. The
inputs used represent management’s assumptions about what information market participants would use in pricing the assets and are
based upon the best information available at the balance sheet date.

Dividends

We are not restricted from paying cash dividends under our credit agreement so long as we are not in default under the credit
agreement and so long as the payment of such dividends would not create an event of default. However, we have not historically paid,
and have no current plans to pay, cash dividends on our common stock.

Revenue Recognition

Revenue is recognized when the sales price is fixed or determinable, collectability is reasonably assured and title passes. Amounts
billed to customers for delivery and setup are included in net sales. Revenue is reported net of estimated sales returns and excludes
sales taxes.

44

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

We accept sales returns during a 100-night trial period. The accrued sales returns estimate is based on historical return rates and is
adjusted for any current trends as appropriate. If actual returns vary from expected rates, sales in future periods are adjusted.

Our SleepIQ system is a multiple-element arrangement with deliverables that include a bed, hardware and software. We analyze our
multiple-element arrangement(s) to determine whether the deliverables can be separated or whether they must be accounted for as a
single unit of accounting. We determined that the SleepIQ system has two units of accounting consisting of: (i) the bed; and (ii) the
hardware/software. The hardware and software are not separable as the hardware and related software are not sold separately and the
software is integral to the hardware’s functionality. We valued the two units of accounting based on their relative selling prices. 

At December 30, 2017 and December 31, 2016, we had deferred revenue totaling $73 million and $61 million, of which $30 million
and $21 million are included in other current liabilities, respectively, and $43 million and $40 million are included in other non-current
liabilities, respectively, in our consolidated balance sheets. We also have related deferred costs totaling $43 million and $33 million, of
which $17 million and $12 million are included in other current assets, respectively, and $26 million and $22 million are included in
other non-current assets, respectively, in our consolidated balance sheets. The deferred revenue and costs are recognized over the
product’s estimated life of four years. 

Cost of Sales, Sales and Marketing, General and Administrative (G&A) and Research & Development (R&D) Expenses

The following tables summarize the primary costs classified in each major expense category (the classification of which may vary
within our industry):

Cost of Sales

Sales & Marketing

•  Costs associated with purchasing, manufacturing,

shipping, handling and delivering our products to our
retail stores and customers;

•  Physical inventory losses, scrap and obsolescence;
•  Related occupancy and depreciation expenses;
•  Costs associated with returns and exchanges; and
•  Estimated costs to service customer warranty claims.

•  Advertising, marketing and media production;
•  Marketing and selling materials such as brochures,
videos, websites, customer mailings and in-store
signage;

•  Payroll and benefits for sales and customer service staff;
•  Store occupancy costs;
•  Store depreciation expense;
•  Credit card processing fees; and
•  Promotional financing costs. 

G&A

R&D(1)

•  Payroll and benefit costs for corporate employees,
including information technology, legal, human
resources, finance, sales and marketing administration,
investor relations and risk management;
•   Occupancy costs of corporate facilities;
•   Depreciation related to corporate assets;
•   Information hardware, software and maintenance;
•   Insurance;
•   Investor relations costs; and
•   Other overhead costs.

•  Internal labor and benefits related to research and

development activities;

•  Outside consulting services related to research and

development activities; and

•  Testing equipment related to research and development

activities.

(1) Costs incurred in connection with R&D are charged to expense as

incurred.

45

                          
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

Operating Leases

We lease our retail, office and manufacturing space under operating leases which, in addition to the minimum lease payments, may
require payment of a proportionate share of the real estate taxes and certain building operating expenses. Our retail store leases
generally provide for an initial lease term of five to 10 years. In addition, our mall-based retail store leases may require payment of
contingent rent based on net sales in excess of certain thresholds. Certain retail store leases may contain options to extend the term of
the original lease. 

Minimum rent expense, which excludes contingent rents, is recognized on a straight-line basis over the lease term, after consideration
of rent escalations and rent holidays. We record any difference between the straight-line rent amounts and amounts payable under the
leases as part of deferred rent, in other current liabilities or other non-current liabilities, as appropriate. The lease term for purposes of
the calculation begins on the earlier of the lease commencement date or the date we take possession of the property. During lease
renewal negotiations that extend beyond the original lease term, we estimate straight-line rent expense based on current market
conditions. At December 30, 2017, and December 31, 2016, deferred rent included in other current liabilities in our consolidated
balance sheets was $1 million and $0.2 million, respectively, and deferred rent included in other non-current liabilities in our
consolidated balance sheets was $10 million and $10 million, respectively. Contingent rent expense is recorded when it is probable the
expense has been incurred and the amount is reasonably estimable. Future payments for real estate taxes and certain building operating
expenses for which we are obligated are not included in minimum lease payments.

Leasehold improvements that are funded by landlord incentives or allowances under an operating lease are recorded as deferred lease
incentives, in other current liabilities or other non-current liabilities, as appropriate and amortized as reductions to rent expense over
the lease term. At December 30, 2017, and December 31, 2016, deferred lease incentives included in other current liabilities in our
consolidated balance sheets were $3 million and $3 million, respectively, and deferred lease incentives included in other non-current
liabilities in our consolidated balance sheets were $10 million and $9 million, respectively.

Pre-Opening Costs

Costs associated with the start-up and promotion of new retail store openings are expensed as incurred.

Advertising Costs

We incur advertising costs associated with print, digital and broadcast advertisements. Advertising costs are charged to expense when
the ad first runs. Advertising expense was $194 million, $190 million and $181 million in 2017, 2016 and 2015, respectively.
Advertising costs deferred and included in prepaid expenses in our consolidated balance sheets were $2 million and $1 million as of
December 30, 2017, and December 31, 2016, respectively.

Insurance

We are self-insured for certain losses related to health and workers’ compensation claims, although we obtain third-party insurance
coverage to limit exposure to these claims. We estimate our self-insured liabilities using a number of factors including historical
claims experience and analysis of incurred but not reported claims. Our self-insurance liability was $8 million and $6 million at
December 30, 2017, and December 31, 2016, respectively. At December 30, 2017, and December 31, 2016, $5 million and $3 million,
respectively, were included in compensation and benefits in our consolidated balance sheets and $3 million and $3 million,
respectively, were included in other non-current liabilities in our consolidated balance sheets.

Software Capitalization

For software developed or obtained for internal use, we capitalize direct external costs associated with developing or obtaining
internal-use software. In addition, we capitalize certain payroll and payroll-related costs for employees who are directly involved with
the development of such applications. Capitalized costs related to internal-use software under development are treated as construction-
in-progress until the program, feature or functionality is ready for its intended use, at which time depreciation commences. We
expense any data conversion or training costs as incurred.

46

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

Stock-Based Compensation

We compensate officers, directors and key employees with stock-based compensation under two stock plans approved by our
shareholders in 2004 and 2010 and administered under the supervision of our Board of Directors (Board). At December 30, 2017, a
total of 2.6 million shares were available for future grant under the 2010 stock plan. These plans include non-qualified stock options
and stock awards.

We record stock-based compensation expense based on the award’s fair value at the grant date and the awards that are expected to
vest. We recognize stock-based compensation expense over the period during which an employee is required to provide services in
exchange for the award. We reduce compensation expense by estimated forfeitures. Forfeitures are estimated using historical
experience and projected employee turnover. Beginning in 2017, we include, as part of cash flows from operating activities, the
benefit of tax deductions in excess of recognized stock-based compensation expense. In addition, excess tax benefits or deficiencies
that in prior years were recorded in additional paid-in capital are now recorded as discrete adjustments to income tax expense. See
"New Accounting Pronouncements" below regarding revised guidance for stock-based compensation in 2017.

Stock Options - stock option awards are granted at exercise prices equal to the closing price of our stock on the grant date. Generally,
options vest proportionally over three years and expire after 10 years. Compensation expense is recognized ratably over the vesting
period.

We determine the fair value of stock options granted and the resulting compensation expense at the date-of-grant using the Black-
Scholes-Merton option-pricing model. Descriptions of significant assumptions used to estimate the expected volatility, risk-free
interest rate and expected term are as follows:

Expected Volatility – expected volatility was determined based on implied volatility of our traded options and historical
volatility of our stock price.

Risk-Free Interest Rate – the risk-free interest rate was based on the implied yield available on U.S. Treasury zero-coupon
issues at the date of grant with a term equal to the expected term.

Expected Term – expected term represents the period that our stock-based awards are expected to be outstanding and was
determined based on historical experience and anticipated future exercise patterns, giving consideration to the contractual
terms of unexercised stock-based awards.

Stock Awards - we issue stock awards to certain employees in conjunction with our stock-based compensation plan. The stock awards
generally vest over three years based on continued employment (time-based). Compensation expense related to stock awards, except
for stock awards with a market condition, is determined on the grant date based on the publicly quoted closing price of our common
stock and is charged to earnings on a straight-line basis over the vesting period. Stock awards with a market condition are valued using
a Monte Carlo simulation model. The significant assumptions used to estimate the expected volatility and risk-free interest rate are
similar to those described above in Stock Options.

Certain time-based stock awards have a performance condition (performance-based). The final number of shares earned for
performance-based stock awards and the related compensation expense is adjusted up or down to the extent the performance target is
met as of the last day of the performance period. The actual number of shares that will ultimately be awarded range from 0% - 200%
of the targeted amount for the 2017, 2016 and 2015 awards. We evaluate the likelihood of meeting the performance targets at each
reporting period and adjust compensation expense, on a cumulative basis, based on the expected achievement of each of the
performance targets. For performance-based stock awards granted in 2017, 2016 and 2015, the performance targets are growth in net
sales and in operating profit, and the performance periods are fiscal 2017 through 2019, fiscal 2016 through 2018, and 2015 through
2017, respectively. 

See Note 9, Shareholders’ Equity, for additional information on stock-based compensation.

47

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

Income Taxes

We recognize deferred tax assets and liabilities for the future tax consequences attributable to temporary differences between the
financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities
are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are
expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in
the period that includes the enactment date. A valuation allowance is established for any portion of deferred tax assets that are not
considered more likely than not to be realized. We evaluate all available positive and negative evidence, including our forecast of
future taxable income, to assess the need for a valuation allowance on our deferred tax assets.

We record a liability for unrecognized tax benefits from uncertain tax positions taken, or expected to be taken, in our tax returns. We
follow a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate the tax position for
recognition by determining if the available evidence indicates it is more likely than not that the position will be sustained on audit,
including resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as the largest
amount which is more than 50% likely of being realized upon ultimate settlement. We consider many factors when evaluating and
estimating our tax positions and tax benefits, which may require periodic adjustments, and may not accurately forecast actual
outcomes.

We classify net interest and penalties related to income taxes as a component of income tax expense in our consolidated statements of
operations.

Net Income Per Share

We calculate basic net income per share by dividing net income by the weighted-average number of common shares outstanding
during the period. We calculate diluted net income per share based on the weighted-average number of common shares outstanding
adjusted by the number of potentially dilutive common shares as determined by the treasury stock method. Potentially dilutive shares
consist of stock options and stock awards.

Sources of Supply

We currently obtain materials and components used to produce our beds from outside sources. As a result, we are dependent upon
suppliers that in some instances, are our sole source of supply. We are continuing our efforts to dual-source key components. The
failure of one or more of our suppliers to provide us with materials or components on a timely basis could significantly impact our
consolidated results of operations and net income per share. We believe we can obtain these raw materials and components from other
sources of supply in the ordinary course of business, although an unexpected loss of supply over a short period of time may not allow
us to replace these sources in the ordinary course of business.

New Accounting Pronouncements

Recently Adopted Accounting Guidance

In March 2016, the Financial Accounting Standards Board (FASB) issued new guidance on the accounting for, and disclosure of,
stock-based compensation which we adopted effective January 1, 2017. The new guidance is intended to simplify several aspects of
the accounting for stock-based compensation arrangements, including the income tax impact, forfeitures and classification on the
statement of cash flows. Under the previous guidance, excess tax benefits and deficiencies were recognized in additional paid-in
capital in the consolidated balance sheets. Upon adoption of the new guidance, these excess tax benefits or deficiencies are required to
be recognized as discrete adjustments to income tax expense in the consolidated statements of operations on a prospective basis.
During fiscal 2017, excess tax benefits of $1.4 million were recognized as a reduction of income tax expense, rather than in additional
paid-in capital. 

In addition, under the new guidance, excess income tax benefits from stock-based compensation arrangements are classified as an
operating activity in the statement of cash flows rather than as a financing activity. This resulted in an increase to operating cash flows
of $2.3 million for fiscal 2017. We elected to apply the new cash flow classification guidance prospectively. The prior-years'

48

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

statements of cash flows have not been adjusted. We have also elected to continue to estimate the number of stock-based awards
expected to vest, as permitted by the new guidance, rather than electing to account for forfeitures as they occur. 

Accounting Guidance Issued but Not Yet Adopted as of December 30, 2017

In May 2014, the FASB issued a comprehensive new revenue recognition model that requires a company to recognize revenue in a
manner that depicts the transfer of goods or services to a customer at an amount that reflects the consideration it expects to receive in
exchange for those goods or services. This new guidance will be effective for us beginning December 31, 2017 and we will use the
modified retrospective transition method. Under this method, we will recognize the cumulative effect of the changes in retained
earnings at December 31, 2017, but will not restate prior periods. 

We have substantially completed our evaluation of the impact of the new revenue recognition standard on our consolidated financial
statements and have determined that the transition adjustments to be recorded upon adoption are not material and we do not expect
material changes in the timing of revenue recognition. We continue to evaluate the impact of the new standard on our disclosures. We
also expect that the adoption and changes to our ongoing procedures and methodologies will require adjustments to our internal controls
over financial reporting.

In February 2016, the FASB issued new guidance on accounting for leases that generally requires most leases to be recognized on the
balance sheet. This new guidance is effective for reporting periods beginning after December 15, 2018. The provisions of this new
guidance are to be applied using a modified retrospective approach, with elective reliefs, which requires application of the new
guidance for all periods presented. We are evaluating the effect of the new standard on our consolidated financial statements and
related disclosures. We are the lessee under various agreements for facilities and equipment that are currently accounted for as
operating leases. A discussion of our operating leases is included in Note 1, Business and Summary of Significant Accounting Policies,
and Note 7, Leases. This new guidance is effective for us beginning December 30, 2018.

(2) Acquisition of BAM Labs, Inc.

In September 2015, we completed the acquisition of BAM Labs, Inc. (now operating as SleepIQ LABS), the leading provider of
biometric sensor and sleep monitoring for data-driven health and wellness. The addition of SleepIQ LABS strengthened Sleep
Number’s leadership in sleep innovation, adjustability and individualization. The acquisition broadened and deepened our electrical,
biomedical, software and backend capabilities - API (application program interface), and bio-signal analysis. Our ownership and
control of biometric data advances smart, connected products that empower our customers with the knowledge to adjust for their best
sleep.

We previously held a $6 million minority equity investment in BAM Labs, Inc. based on the cost method. We acquired the remaining
capital stock of BAM Labs, Inc. for $57 million for a total enterprise value of $70 million.  In connection with the acquisition, our
equity investment was remeasured to a fair value of $13 million resulting in a $4 million gain net of expenses, including $3 million of
acquisition-related expenses. The remeasured fair value of our equity investment was based on the fair value of BAM Labs, Inc. at the
acquisition date. The net gain of $4 million was included in general and administrative expenses on our consolidated statement of
operations for the year ended January 2, 2016. The acquisition of SleepIQ LABS did not have a significant impact on our consolidated
results of operations, operating cash flows or financial position for the years ended December 30, 2017, December 31, 2016 or January
2, 2016.

49

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

The following table summarizes the fair value of the net assets acquired as of the acquisition date (in thousands):

Accounts receivable
Prepaid expenses
Property and equipment
Deferred income taxes
Goodwill
Intangible assets

Total assets acquired

Accounts payable
Compensation and benefits
Other non-current liabilities
Total liabilities acquired

Net assets acquired

$

$

105
98
91
2,754
55,083
13,619
71,750
269
322
1,141
1,732
70,018

Intangible assets of $14 million consisted of developed technologies with an estimated useful life of eight years. The goodwill will not
be deductible for income tax purposes.

(3) Fair Value Measurements

At December 30, 2017 and December 31, 2016, we had $4 million and $2 million, respectively, of debt and equity securities that fund
our deferred compensation plan and are classified in other non-current assets. We also had corresponding deferred compensation plan
liabilities of $4 million and $2 million at December 30, 2017 and December 31, 2016, respectively, which are included in other non-
current liabilities. The majority of the debt and equity securities are Level 1 as they trade with sufficient frequency and volume to
enable us to obtain pricing information on an ongoing basis. Unrealized gains/(losses) on the debt and equity securities offset those
associated with the corresponding deferred compensation plan liabilities.

(4) Inventories

Inventories consisted of the following (in thousands):

Raw materials
Work in progress
Finished goods

December 30, 
 2017

December 31, 
 2016

$

$

6,577
170
77,551
84,298

$

$

7,973
72
66,981
75,026

Our finished goods inventory, as of December 30, 2017, was comprised of $25 million of finished beds, including retail display beds
and deliveries in-transit to those customers who have utilized home delivery services, $35 million of finished components that were
ready for assembly for the completion of beds, and $18 million of retail accessories. 

Our finished goods inventory, as of December 31, 2016, was comprised of $21 million of finished beds, including retail display beds
and deliveries in-transit to those customers who have utilized home delivery services, $29 million of finished components that were
ready for assembly for the completion of beds, and $17 million of retail accessories.

50

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

(5) Property and Equipment

Property and equipment consisted of the following (in thousands):

Land
Leasehold improvements
Furniture and equipment
Production machinery, computer equipment and software
Construction in progress
Less: Accumulated depreciation and amortization

(6) Goodwill and Intangible Assets, Net

Goodwill and Indefinite-Lived Intangible Assets

December 30, 
 2017

December 31, 
 2016

$

$

1,999
102,495
94,265
224,758
5,661
(220,532)
208,646

$

$

1,999
97,600
81,541
209,900
13,823
(196,496)
208,367

Goodwill was $64 million at December 30, 2017 and December 31, 2016. Indefinite-lived trade name/trademarks totaled $1.4 million
at December 30, 2017 and December 31, 2016. 

Definite-Lived Intangible Assets

The following table provides the gross carrying amount and related accumulated amortization of our definite-lived intangible assets
(in thousands):

Developed technologies

Customer relationships

Trade names/trademarks

December 30, 2017

December 31, 2016

Gross Carrying
Amount

Accumulated
Amortization

Gross Carrying
Amount

Accumulated
Amortization

$

$

18,851

$

2,413

101

6,705

2,413

101

$

18,851

$

2,413

101

21,365

$

9,219

$

21,365

$

4,524

1,365

101

5,990

Amortization expense in 2017, 2016 and 2015 for definite-lived intangible assets was $3 million, $2 million and $1 million,
respectively. Annual amortization for definite-lived intangible assets is expected to be approximately $2 million for 2018 through
2022.

(7) Leases

Rent expense was as follows (in thousands):

Facility Rents:

Minimum rents
Contingent rents
Total

Equipment Rents

2017

2016

2015

66,239
2,845
69,084

4,935

$

$

$

59,002
3,099
62,101

5,316

$

$

$

52,650
5,168
57,818

4,362

$

$

$

51

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

The aggregate minimum rental commitments under operating leases for subsequent years are as follows (in thousands):

2018
2019
2020
2021
2022
Thereafter
Total future minimum lease payments

(8) Credit Agreement

$

$

70,604
65,114
58,069
52,284
45,657
145,039
436,767

Our revolving credit facility as of December 30, 2017 had a net aggregate availability of $153 million. The credit facility is for general
corporate purposes and is also utilized to meet our seasonal working capital requirements. The credit agreement provides the Lenders
with a collateral security interest in substantially all of our assets and those of our subsidiaries and requires us to comply with, among
other things, a maximum leverage ratio and a minimum interest coverage ratio. Under the terms of the credit agreement we pay a
variable rate of interest and a commitment fee based on our leverage ratio.

As of December 30, 2017, we had $25 million in outstanding borrowings and $3 million in outstanding letters of credit. We had
additional borrowing capacity of $125 million. As of December 30, 2017, the weighted-average interest rate on borrowings
outstanding under the credit facility was 3.1% and we were in compliance with all financial covenants.

In February 2018, we amended our revolving credit facility (Credit Agreement, as amended) to increase our net aggregate availability
from $153 million to $300 million. We maintained the accordion feature which allows us to increase the amount of the credit facility
from $300 million to $450 million, subject to Lenders' approval. The Credit Agreement, as amended, matures in February 2023. There
were no other significant changes to the Credit Agreement's terms and conditions.

(9) Shareholders’ Equity

Stock-Based Compensation Expense

Total stock-based compensation expense was as follows (in thousands):

Stock options
Stock awards
   Total stock-based compensation expense
Income tax benefit
   Total stock-based compensation expense, net of tax

2017

2016

2015

$

$

2,344
13,419
15,763
5,249
10,514

$

$

2,281
9,680
11,961
3,947
8,014

$

$

2,634
7,656
10,290
3,413
6,877

52

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

Stock Options

A summary of our stock option activity was as follows (in thousands, except per share amounts and years):

Balance at December 31, 2016

Granted
Exercised
Canceled/Forfeited

Outstanding at December 30, 2017

Exercisable at December 30, 2017

Vested and expected to vest at December 30, 2017
___________________

Weighted-
Average
Exercise
Price per
Share

Stock
Options

1,354
262
(222)
(39)
1,355

879

1,321

$

$

$

$

18.70
24.26
14.58
26.17
20.23

18.79

20.16

Weighted-
Average
Remaining 
Contractual
Term (years)
5.9

6.2

4.8

6.1

Aggregate
Intrinsic
Value (1)

$

$

$

$

7,541

23,515

16,533

23,023

(1)

Aggregate intrinsic value includes only those options where the current share price is equal to or greater than the share price on the date of grant.

Other information pertaining to options was as follows (in thousands, except per share amounts):

Weighted-average grant date fair value of stock options granted
Total intrinsic value (at exercise) of stock options exercised

2017

2016

2015

$
$

10.33
3,586

$
$

8.85
2,088

$
$

15.94
4,592

Cash received from the exercise of stock options for the fiscal year ended December 30, 2017 was $3.2 million. Our tax benefit related
to the exercise of stock options for the fiscal year ended December 30, 2017 was $1.3 million.

At December 30, 2017, there was $2.8 million of total stock option compensation expense related to non-vested stock options not yet
recognized, which is expected to be recognized over a weighted-average period of 1.8 years.

During 2016, 30,500 market-based stock options were granted and had a weighted-average grant date fair value of $10.25 per option.
These options are reflected in the stock option activity table above. There were no market-based stock options granted in 2015 or
2017. The assumptions used to calculate the fair value of market-based stock options granted using the Monte Carlo simulation model
were as follows:

Valuation Assumptions
Expected dividend yield
Expected volatility
Risk-free interest rate

2017

2016

2015

NA
NA
NA

0%
50%
1.8%

NA
NA
NA

Except for the market-based stock options discussed above, the fair value of options granted was calculated using the Black-Scholes-
Merton option-pricing model.

53

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

The assumptions used to calculate the fair value of options granted using the Black-Scholes-Merton option-pricing model were as
follows:

Valuation Assumptions
Expected dividend yield
Expected volatility
Risk-free interest rate
Expected term (in years)

Stock Awards

2017

2016

2015

0%
46%
2.0%
5.1

0%
50%
1.4%
5.2

0%
54%
1.6%
5.2

Stock award activity was as follows (in thousands, except per share amounts):

Outstanding at December 31, 2016

Granted
Vested
Canceled/Forfeited

Outstanding at December 30, 2017

Time-
Based
Stock
Awards

Weighted-Average
Grant Date
Fair Value

530
217
(312)
(40)
395

$20.83
25.81
20.35
22.47
$23.77

Performance-
and
Market-Based
Stock Awards
899
568
(338)
(66)
1,063

Weighted-Average
Grant Date
Fair Value

$20.87
23.03
16.73
19.88
$23.41

At December 30, 2017, there was $5.5 million of unrecognized compensation expense related to non-vested time-based stock awards,
which is expected to be recognized over a weighted-average period of 1.8 years and $15.2 million of unrecognized compensation
expense related to non-vested performance-based and market-based stock awards, which is expected to be recognized over a
weighted-average period of 2.1 years.

During 2017, 270,895 performance-based stock awards with a market condition were granted and had a weighted-average grant date
fair value of $22.40 per award. These stock awards are reflected in the "Performance- and Market-Based Stock Awards" column in the
stock award activity table above. There were no market-based stock awards granted in 2016 or 2015. The assumptions used to
calculate the fair value of the 2017 performance-base stock awards with a market condition, using the Monte Carlo simulation
model, were as follows:

Valuation Assumptions
Expected dividend yield
Expected volatility
Risk-free interest rate

Repurchases of Common Stock

2017
0%
46%
1.5%

2016
NA
NA
NA

2015
NA
NA
NA

Repurchases of our common stock were as follows (in thousands): 

Amount repurchased under Board-approved share repurchase program
Amount repurchased in connection with the vesting of employee restricted stock grants
    Total amount repurchased

2017
$ 150,000
5,245
$ 155,245

2016
$ 125,000
1,693
$ 126,693

2015

98,446
1,755
100,201

$

$

Effective as of October 1, 2017, our Board approved an increase in our total remaining share repurchase authorization to $500 million.
As of December 30, 2017, the remaining authorization under our Board-approved share repurchase program was $465 million. There
is no expiration date governing the period over which we can repurchase shares. Any repurchased shares are constructively retired and

54

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

returned to an unissued status. The cost of stock repurchases is first charged to additional paid-in-capital. Once additional paid-in
capital is reduced to zero, any additional amounts are charged to retained earnings.

Net Income per Common Share

The components of basic and diluted net income per share were as follows (in thousands, except per share amounts):

Net income

Reconciliation of weighted-average shares outstanding:
Basic weighted-average shares outstanding

Dilutive effect of stock-based awards

Diluted weighted-average shares outstanding

Net income per share – basic
Net income per share – diluted

2017

2016

2015

$

65,077

$

51,417

$

50,519

41,212
873
42,085

46,154
748
46,902

$
$

1.58
1.55

$
$

1.11
1.10

$
$

51,252
849
52,101

0.99
0.97

Additional potential dilutive stock options totaling 0.4 million, 0.6 million and 0.4 million for 2017, 2016 and 2015, respectively, have
been excluded from our diluted net income per share calculations because these securities’ exercise prices were anti-dilutive (e.g.,
greater than the average market price of our common stock).

(10) Other (Expense) Income, Net

Other (expense) income, net, consisted of the following (in thousands):

Interest expense
Interest income

Other (expense) income, net

(11) Income Taxes

Income tax expense consisted of the following (in thousands):

Current:
Federal
State

Deferred:
Federal
State

Income tax expense

2017

2016

2015

$

$

(975) $
98
(877) $

(811) $
94
$
(717) $

(160)
494
334

2017

2016

2015

$

$

19,153
4,046
23,199

2,734
28
2,762
25,961

$

$

21,634
5,289
26,923

(105)
(2,302)
(2,407)
24,516

$

$

7,272
3,870
11,142

13,567
202
13,769
24,911

55

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

The following table provides a reconciliation between the statutory federal income tax rate and our effective income tax rate:

Statutory federal income tax
State income taxes, net of federal benefit
Manufacturing deduction
Effect of 2018 deferred tax rate change
Changes in unrecognized tax benefits
Non-taxable acquisition-related transactions
Other

Effective income tax rate

2017

2016

2015

35.0%
2.5
(3.5)
(1.9)
(0.6)
—
(3.0)
28.5%

35.0%
2.6
(3.3)
—
1.2
—
(3.2)
32.3%

35.0%
3.0
(1.7)
—
0.3
(2.6)
(1.0)
33.0%

We file income tax returns with the U.S. federal government and various state jurisdictions. In the normal course of business, we are
subject to examination by federal and state taxing authorities. We are no longer subject to federal income tax examinations for years
prior to 2014 or state income tax examinations prior to 2013.

On December 22, 2017, the Tax Cuts and Jobs Act (TCJA) was enacted. The TCJA reduces the statutory federal tax rate from 35% to
21% starting in 2018. In addition, there were various other tax law changes that impacted us. In connection with the reduction of the
federal tax rate, we recognized a provisional tax benefit of $1.7 million for the year ended December 30, 2017. This provisional tax
benefit is related to the re-measurement of U.S. deferred tax assets and liabilities using a federal tax rate of 21%, which, under the
TCJA, is expected to be in place when such deferred assets and liabilities reverse in future periods.

The other provisions of the TCJA did not have a significant impact on our consolidated financial statements for the year ended
December 30, 2017, but may impact our effective tax rate in subsequent periods.

The TCJA has significant complexity and our final tax liability may differ from these estimates, due to, among other things, guidance
that may be issued by the U.S. Treasury Department and the Internal Revenue Service, and related interpretations and clarifications of
tax law. For the re-measurement of the deferred tax assets and liabilities, further analysis may be required to refine our calculations
and related account balances.

We will complete the remaining elements of our analysis during 2018, and any adjustments to the provisional tax benefit will be
included in income tax expense in the appropriate period, in accordance with the U.S. generally accepted accounting principles.

56

SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

Deferred Income Taxes

The tax effects of temporary differences that give rise to deferred income taxes were as follows (in thousands):

Deferred tax assets:

Stock-based compensation
Deferred rent and lease incentives
Warranty and returns liabilities
Net operating loss carryforwards and credits
Compensation and benefits
Other

Total gross deferred tax assets

Valuation allowance

Total deferred tax assets after valuation allowance

Deferred tax liabilities:

Property and equipment
Deferred revenue
Other

Total gross deferred tax liabilities

Net deferred tax assets

2017

2016

6,940
6,007
6,602
3,240
3,315
3,321
29,425
(615)
28,810

21,475
723
3,987
26,185
2,625

$

$

9,834
8,388
7,948
6,368
4,115
5,264
41,917
(620)
41,297

27,049
3,279
6,302
36,630
4,667

$

$

At December 30, 2017, we had net operating loss carryforwards for federal purposes of $3 million, which will expire between 2025
and 2034, and for state income tax purposes of $6 million, which will expire between 2028 and 2037.

We evaluate our deferred income taxes quarterly to determine if valuation allowances are required. As part of this evaluation, we
assess whether valuation allowances should be established for any deferred tax assets that are not considered more likely than not to
be realized, using all available evidence, both positive and negative. This assessment considers, among other matters, the nature,
frequency, and severity of historical losses, forecasts of future profitability, taxable income in available carryback periods and tax
planning strategies. In making such judgments, significant weight is given to evidence that can be objectively verified. We have
provided a $0.6 million valuation allowance resulting primarily from our inability to utilize certain foreign net operating losses, and
federal net operating losses associated with our acquisition of BAM Labs, Inc.

Unrecognized Tax Benefits

Reconciliations of the beginning and ending amounts of unrecognized tax benefits for 2017, 2016 and 2015 were as follows (in
thousands): 

Beginning balance

Increases related to current-year tax positions
Increases related to prior-year tax positions
Decreases related to prior-year tax positions
Lapse of statute of limitations
Settlements with taxing authorities

Ending balance

Federal and State Tax
2016

2015

2017

$

$

3,460
330
87
(1,038)
—
—
2,839

$

$

2,077
326
1,594
—
(333)
(204)
3,460

$

$

742
1,277
113
—
(55)
—
2,077

As of December 30, 2017 and December 31, 2016, we had $3 million and $4 million, respectively, of unrecognized tax benefits,
which if recognized, would affect our effective tax rate. The amount of unrecognized tax benefits is not expected to change materially
within the next 12 months.

57

  
 
(12) Profit Sharing and 401(k) Plan

Under our profit sharing and 401(k) plan, eligible employees may defer up to 50% of their compensation on a pre-tax basis, subject to
Internal Revenue Service limitations. Each year, we may make a discretionary contribution equal to a percentage of the employee’s
contribution. During 2017, 2016 and 2015, our contributions, net of forfeitures, were $5 million, $5 million and $4 million,
respectively.

(13) Commitments and Contingencies

Legal Proceedings

We are involved from time to time in various legal proceedings arising in the ordinary course of our business, including primarily
commercial, product liability, employment and intellectual property claims. In accordance with generally accepted accounting
principles in the United States, we record a liability in our consolidated financial statements with respect to any of these matters when
it is both probable that a liability has been incurred and the amount of the liability can be reasonably estimated. With respect to
currently pending legal proceedings, we have not established an estimated range of reasonably possible additional losses either
because we believe that we have valid defenses to claims asserted against us or the proceeding has not advanced to a stage of
discovery that would enable us to establish an estimate. We currently do not expect the outcome of these matters to have a material
effect on our consolidated results of operations, financial position or cash flows. Litigation, however, is inherently unpredictable, and
it is possible that the ultimate outcome of one or more claims asserted against us could adversely impact our consolidated results of
operations, financial position or cash flows. We expense legal costs as incurred.

On January 12, 2015, Plaintiffs David and Katina Spade commenced a purported class action lawsuit in New Jersey state court against
Sleep Number alleging that Sleep Number violated New Jersey consumer statutes by failing to provide to purchasing consumers
certain disclosures required by the New Jersey Furniture Regulations. It is undisputed that plaintiffs suffered no actual damages or in
any way relied upon or were impacted by the alleged omissions. Nonetheless, on behalf of a purported class of New Jersey purchasers
of Sleep Number beds and bases, plaintiffs seek to recover a $100 statutory fine for each alleged omission, along with attorneys’ fees
and costs. Sleep Number removed the case to the United States District Court for the District of New Jersey, which subsequently
granted Sleep Number’s motion to dismiss. Plaintiffs appealed to the United States Court of Appeals for the Third Circuit, which has
certified two questions of law to the New Jersey Supreme Court relating to whether plaintiffs who have suffered no actual injury may
bring claims. The New Jersey Supreme Court has accepted the certified questions and oral arguments were heard in November 2017.
As the United States District Court for the District of New Jersey determined, we believe that the case is without merit and the order
of dismissal should be affirmed.

Consumer Credit Arrangements

We refer customers seeking extended financing to certain third party financiers (Card Servicers). The Card Servicers, if credit is
granted, establish the interest rates, fees, and all other terms and conditions of the customer’s account based on their evaluation of the
creditworthiness of the customer. As the receivables are owned by the Card Servicers, at no time are the receivables purchased or
acquired from us. We are not liable to the Card Servicers for our customers’ credit defaults. 

Commitments

As of December 30, 2017, we had $9 million of inventory purchase commitments. As part of the normal course of business, there are a
limited number of inventory supply contracts that contain penalty provisions for failure to purchase contracted quantities. We do not
currently expect any payments under these provisions. At December 30, 2017, we had entered into 38 lease commitments for future
retail store locations. These lease commitments provide for minimum rentals over the next five to 10 years, which if consummated
based on current cost estimates, would approximate $54 million over the initial lease term. The minimum rentals for these lease
commitments have been included in the future minimum lease payments in Note 7, Leases.

58

 
SLEEP NUMBER CORPORATION
AND SUBSIDIARIES

Notes to Consolidated Financial Statements - (continued)

(14) Summary of Quarterly Financial Data (unaudited)

The following is a condensed summary of our quarterly results (in thousands, except net income (loss) per share amounts). Quarterly
diluted net income (loss) per share amounts may not total to the respective annual amount due to changes in weighted-average shares
outstanding during the year. 

2017
Net sales
Gross profit
Operating income (loss)
Net income (loss)
Net income (loss) per share – diluted

2016
Net sales
Gross profit
Operating income
Net income
Net income per share – diluted

First
393,899
246,459
35,828
24,461
0.56

First
352,980
209,074
19,898
12,969
0.27

$

$

$

$

Second

284,673
176,619
(3,061)
(778)
(0.02)

Second

276,878
171,261
2,396
1,416
0.03

$

$

$

$

Third
402,646
253,465
39,029
25,603
0.62

Third
367,988
232,343
39,044
25,745
0.56

$

$

$

$

Fourth

363,279
220,804
20,119
15,791
0.39

Fourth

313,445
197,482
15,312
11,287
0.25

$

$

$

$

Fiscal
Year
$ 1,444,497
897,347
91,915
65,077
1.55

$

Fiscal
Year
$ 1,311,291
810,160
76,650
51,417
1.10

$

59

 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE

None

ITEM 9A. CONTROLS AND PROCEDURES

Conclusions Regarding the Effectiveness of Disclosure Controls and Procedures

We maintain disclosure controls and procedures, as defined in Exchange Act Rule 13a-15(e), that are designed to ensure that
information required to be disclosed by the Company in the reports that it files or submits under the Securities Exchange Act of 1934,
as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange
Commission’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including
its principal executive officer and principal financial officer, or persons performing similar functions, as appropriate to allow timely
decisions regarding required disclosure. Our management, with the participation of our chief executive officer and chief financial
officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period
covered by this annual report. Based on this evaluation, our principal executive officer and principal financial officer concluded that
our disclosure controls and procedures were effective as of the end of the period covered by this annual report.

Management’s Report on Internal Control Over Financial Reporting

Sleep Number’s management is responsible for establishing and maintaining adequate internal control over financial reporting, as such
term is defined in Exchange Act Rule 13a-15(f). Our internal control over financial reporting is a process designed to provide
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. Our internal control over financial reporting includes those policies and
procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of the Company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with U.S. generally accepted accounting principles, and that receipts and
expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company;
and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the
Company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Sleep Number’s management is responsible for establishing and maintaining adequate internal control over financial reporting, as such
term is defined in Exchange Act Rules 13a-15(f). Management, with the participation of our principal executive officer and principal
financial officer, evaluated the effectiveness of our internal control over financial reporting based on the framework in Internal
Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based
on this evaluation under these criteria, management concluded that our internal control over financial reporting was effective as of
December 30, 2017. The report of Deloitte & Touche LLP, our independent registered public accounting firm, regarding the
effectiveness of our internal control over financial reporting is included in this report in “Part II, Item 8, Financial Statements and
Supplementary Data” under “Report of Independent Registered Public Accounting Firm.”

Fourth Quarter Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting during the quarter ended December 30, 2017 that have
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

ITEM 9B. OTHER INFORMATION

Not applicable.

60

  
  
  
  
  
  
  
  
  
  
  
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

The information under the captions “Election of Directors,” “Corporate Governance” and “Section 16(a) Beneficial Ownership
Reporting Compliance” in our Proxy Statement for our 2018 Annual Meeting of Shareholders is incorporated herein by reference.
Information concerning our executive officers is included in Part I of this report under the caption “Executive Officers of the
Registrant.”

We have adopted a Code of Business Conduct applicable to our directors, officers and employees (including our principal executive
officer, principal financial officer and principal accounting officer). The Code of Business Conduct is available on the Investor
Relations section of our website at www.SleepNumber.com. Select the "Investors" link, the “Governance” link and then the
"Documents & Charters" link. In the event that we amend or waive any of the provisions of the Code of Business Conduct applicable
to our principal executive officer, principal financial officer and principal accounting officer, we intend to disclose the same on our
website at www.SleepNumber.com.

ITEM 11. EXECUTIVE COMPENSATION

The information under the caption “Executive Compensation” in our Proxy Statement for our 2018 Annual Meeting of Shareholders is
incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED
STOCKHOLDER MATTERS

Stock Ownership

The information under the caption “Stock Ownership of Management and Certain Beneficial Owners” in our Proxy Statement for our
2018 Annual Meeting of Shareholders is incorporated herein by reference.

Securities Authorized for Issuance under Equity Compensation Plans

The information under the caption "Equity Compensation Plan Information" in our Proxy Statement for our 2018 Annual Meeting of
Shareholders is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information under the caption “Corporate Governance” in our Proxy Statement for our 2018 Annual Meeting of Shareholders is
incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

The information under the caption “Ratification of Selection of Independent Registered Public Accounting Firm” in our Proxy
Statement for our 2018 Annual Meeting of Shareholders is incorporated herein by reference.

61

 
PART IV

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)

Consolidated Financial Statements and Schedule

(1)

Financial Statements

All financial statements as set forth under Item 8 of this report.

(2)

Consolidated Financial Statement Schedule

The following Report and financial statement schedule are included in this Part IV:

Schedule II - Valuation and Qualifying Accounts

All other schedules are omitted because they are not applicable or the required information is included in the
consolidated financial statements or notes thereto.

(3)

Exhibits

The exhibits to this Report are listed in the Exhibit Index below.

We will furnish a copy of the exhibits referred to above at a reasonable cost to any shareholder upon receipt of a
written request. Requests should be sent to: Sleep Number Corporation, Investor Relations Department, 1001 Third
Avenue South, Minneapolis, MN 55404.

62

The following is a list of each management contract or compensatory plan or arrangement required to be filed
as an exhibit to this Annual Report on Form 10-K pursuant to Item 15(c):

1. Select Comfort Corporation 2004 Stock Incentive Plan (Amended and Restated as of January 1, 2007)

2. Form of Nonstatutory Stock Option Award Agreement under the 2004 Stock Incentive Plan

3. Form of Restricted Stock Award Agreement under the 2004 Stock Incentive Plan

4. Form of Performance Stock Award Agreement under the 2004 Stock Incentive Plan

5. Form of Nonstatutory Stock Option Award Agreement (Subject to Performance Adjustment) under the 2004 Stock Incentive Plan

6. Select Comfort Corporation Amended and Restated 2010 Omnibus Incentive Plan

7. Form of Nonstatutory Stock Option Award Agreement under the 2010 Omnibus Incentive Plan

8. Form of Restricted Stock Award Agreement under the 2010 Omnibus Incentive Plan

9. Form of Performance Stock Award Agreement under the 2010 Omnibus Incentive Plan

10. Select Comfort Executive Investment Plan (December 1, 2014 Restatement)

11. Employment Offer Letter from Select Comfort Corporation to Shelly R. Ibach dated February 9, 2007

12. Employment Offer Letter from Select Comfort Corporation to David R. Callen dated March 14, 2014

13. Employment Offer Letter from Select Comfort Corporation to Mark A. Kimball dated April 22, 1999

14. Select Comfort Corporation Executive Physical Plan

15. Summary of Executive Tax and Financial Planning Program

16. Amended and Restated Select Comfort Corporation Executive Severance Pay Plan

17. First Amendment to Amended and Restated Select Comfort Corporation Executive Severance Pay Plan

18. Summary of Non-Employee Director Compensation

ITEM 16. FORM 10-K SUMMARY

Not applicable.

63

SLEEP NUMBER CORPORATION
EXHIBIT INDEX TO ANNUAL REPORT ON FORM 10-K
FOR THE YEAR ENDED DECEMBER 30, 2017 

Exhibit
No.

3.1

3.2

3.3

Description

Method of Filing

Third Restated Articles of Incorporation of the
Company, as amended

Incorporated by reference to Exhibit 3.1 contained in
Sleep Number's Annual Report on Form 10-K for the
fiscal year ended January 1, 2000 (File No. 0-25121)

Articles of Amendment to Third Restated Articles of
Incorporation of the Company

Incorporated by reference to Exhibit 3.1 contained in
Sleep Number's Current Report on Form 8-K filed
May 16, 2006 (File No. 0-25121)

Articles of Amendment to Third Restated Articles of
Incorporation of the Company

Incorporated by reference to Exhibit 3.1 contained in
Sleep Number's Current Report on Form 8-K filed
May 25, 2010 (File No. 0-25121)

3.4

Restated Bylaws of the Company

10.1

Lease Agreement dated September 9, 2015 between
the Company and Truluck Industries, Inc.

Incorporated by reference to Exhibit 3.1 contained in
Sleep Number's Current Report on Form 8-K filed
May 22, 2017 (File No. 0-25121)

Incorporated by reference to Exhibit 10.3 contained in
Sleep Number's Quarterly Report on Form 10-Q for
the quarter ended October 3, 2015 (File No. 0-25121)

10.2

10.3

10.4

10.5

Lease Agreement dated September 30, 1998 between
the Company and ProLogis Development Services
Incorporated

Incorporated by reference to Exhibit 10.28 contained
in Sleep Number's Registration Statement on Form
S-1, as amended, filed October 29, 1998 (Reg. No.
333-62793)

Second Amendment to Lease Agreement dated June
15, 2015 between the Company and CLFP - SLIC 8,
L.P. (successor in interest to ProLogis Development
Services Incorporated)

Incorporated by reference to Exhibit 10.4 contained in
Sleep Number's Quarterly Report on Form 10-Q for
the quarter ended October 3, 2015 (File No. 0-25121)

Lease Agreement between DCI 1001 Minneapolis
Venture, LLC, as Landlord, and Sleep Number
Corporation, as Tenant, dated October 21, 2016

Incorporated by reference to Exhibit 10.12 contained
in Sleep Number’s Annual Report on Form 10-K for
the fiscal year ended December 31, 2016 (File No.
0-25121)

First Amendment, dated June 22, 2017, to Lease
Agreement between DCI 1001 Minneapolis Venture,
LLC, as Landlord, and Sleep Number Corporation, as
Tenant, dated October 21, 2016

Incorporated by reference to Exhibit 10.1 contained in
Sleep Number's Quarterly Report on Form 10-Q for
the quarter ended July 1, 2017 (File No. 0-25121)

10.6

Sleep Number Corporation 2004 Stock Incentive Plan
(Amended and Restated as of January 1, 2007)

10.7

Form of Nonstatutory Stock Option Award Agreement
under the Sleep Number Corporation 2004 Stock
Incentive Plan

Incorporated by reference to Exhibit 10.16 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended December 30, 2006 (File No.
0-25121)

Incorporated by reference to Exhibit 10.28 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended December 31, 2005 (File No.
0-25121)

64

Exhibit
No.
10.8

Description
Form of Restricted Stock Award Agreement under the
Sleep Number Corporation 2004 Stock Incentive Plan

10.9

Form of Performance Stock Award Agreement under
the Sleep Number Corporation 2004 Stock Incentive
Plan

10.10

Form of Nonstatutory Stock Option Award Agreement
(Subject to Performance Adjustment) under the Sleep
Number Corporation 2004 Stock Incentive Plan

Method of Filing

Incorporated by reference to Exhibit 10.29 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended December 31, 2005 (File No.
0-25121)

Incorporated by reference to Exhibit 10.30 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended December 31, 2005 (File No.
0-25121)

Incorporated by reference to Exhibit 10.20 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended December 30, 2006 (File No.
0-25121)

10.11

Sleep Number Corporation Amended and Restated
2010 Omnibus Incentive Plan

Incorporated by reference to Exhibit 10.1 contained in
Sleep Number's Current Report on Form 8-K filed
May 15, 2013 (File No. 0-25121)

10.12

Form of Nonstatutory Stock Option Award Agreement
under the 2010 Omnibus Incentive Plan

10.13

Form of Restricted Stock Award Agreement under the
2010 Omnibus Incentive Plan

10.14

Form of Performance Stock Award Agreement under
the 2010 Omnibus Incentive Plan

Incorporated by reference to Exhibit 10.20 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended January 1, 2011 (File No.
0-25121)

Incorporated by reference to Exhibit 10.21 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended January 1, 2011 (File No.
0-25121)

Incorporated by reference to Exhibit 10.22 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended January 1, 2011 (File No.
0-25121)

10.15

Form of Performance-Based Restricted Stock Unit
Award Agreement - EPS Target

Incorporated by reference to Exhibit 10.2 contained in
Sleep Number's Quarterly Report on Form 10-Q for
the quarter ended April 1, 2017 (File No. 0-25121)

10.16

Sleep Number Executive Investment Plan (December
1, 2014 Restatement)

10.17

Employment Offer Letter from Sleep Number
Corporation to Shelly R. Ibach dated February 9, 2007

Incorporated by reference to Exhibit 10.21 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended January 3, 2015 (File No.
0-25121)

Incorporated by reference to Exhibit 10.30 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended December 29, 2012 (File No.
0-25121)

10.18

Employment Offer Letter from Sleep Number
Corporation to David R. Callen dated March 14, 2014

Incorporated by reference to Exhibit 10.1 contained in
Sleep Number's Current Report on Form 8-K filed
March 20, 2014 (File No. 0-25121)

10.19

Employment Offer Letter from Sleep Number
Corporation to Mark A. Kimball dated April 22, 1999

Incorporated by reference to Exhibit 10.25 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended January 1, 2000 (File No.
0-25121)

65

Exhibit
No.
10.20

Sleep Number Corporation Executive Physical Plan

Description

Method of Filing

10.21

Summary of Executive Tax and Financial Planning
Program

Incorporated by reference to Exhibit 10.27 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended January 3, 2015 (File No.
0-25121)

Incorporated by reference to Exhibit 10.27 contained
in Sleep Number’s Annual Report on Form 10-K for
the fiscal year ended December 31, 2016 (File No.
0-25121)

10.22

Amended and Restated Sleep Number Corporation
Executive Severance Pay Plan

Incorporated by reference to Exhibit 10.2 contained in
Sleep Number's Quarterly Report on Form 10-Q for
the quarter ended July 1, 2017 (File No. 0-25121)

10.23

Summary of Non-Employee Director Compensation

10.24

Master Supply Agreement dated July 16, 2013
between the Company and Supplier (1)

Incorporated by reference to Exhibit 10.30 contained
in Sleep Number's Annual Report on Form 10-K for
the fiscal year ended January 2, 2016 (File No.
0-25121)

Incorporated by reference to Exhibit 10.1 contained in
Sleep Number's Quarterly Report on Form 10-Q for
the quarter ended September 28, 2013 (File No.
0-25121)

10.25

10.26

10.27

Retailer Program Agreement effective as of January 1,
2014 by and between Synchrony Bank, Sleep Number
Corporation and Select Comfort Retail Corporation (1)

Incorporated by reference to Exhibit 10.1 contained in
Sleep Number's Quarterly Report on Form 10-Q for
the quarter ended June 28, 2014 (File No. 0-25121)

First Amendment to Retailer Program Agreement,
dated effective as of October 1, 2014 by and between
Synchrony Bank, Sleep Number Corporation and
Select Comfort Retail Corporation

Incorporated by reference to Exhibit 10.1 contained in
Sleep Number's Current Report on Form 8-K filed
October 1, 2014 (File No. 0-25121)

Second Amendment to Retailer Program Agreement,
dated November 4, 2015 by and between Synchrony
Bank, Sleep Number Corporation and Select Comfort
Retail Corporation (1)

Incorporated by reference to Exhibit 10.5 contained in
Sleep Number's Quarterly Report on Form 10-Q for
the quarter ended October 3, 2015 (File No. 0-25121)

10.28

Sleep Number Corporation Non-Employee Director
Deferral Plan

Incorporated by reference to Exhibit 10.1 contained in
Sleep Number's Current Report on Form 8-K filed
September 16, 2011 (File No. 0-25121)

10.29

Amended and Restated Credit and Security
Agreement, dated as of February 14, 2018 among
Sleep Number Corporation, U.S. Bank National
Association and the several banks and other financial
institutions from time to time party thereto.

21.1

Subsidiaries of the Company

23.1

Consent of Independent Registered Public Accounting
Firm

Filed herewith

Filed herewith

Filed herewith

24.1

Power of Attorney

Included on signature page

31.1

Certification of CEO pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002

Filed herewith

66

Exhibit
No.

31.2

32.1

32.2

101

Description

Method of Filing

Certification of CFO pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002

Filed herewith

Certification of CEO pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350

Furnished herewith(2)

Certification of CFO pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350

Furnished herewith(2)

Filed herewith

The following financial information from the
Company's Annual Report on Form 10-K for the
period ended December 30, 2017, filed with the SEC
on February 27, 2018, formatted in eXtensible
Business Reporting Language: (i) Consolidated
Balance Sheets as of December 30, 2017 and
December 31, 2016; (ii) Consolidated Statements of
Operations for the years ended December 30, 2017,
December 31, 2016 and January 2, 2016; (iii)
Consolidated Statements of Comprehensive Income
for the years ended December 30, 2017, December 31,
2016 and January 2, 2016; (iv) Consolidated
Statements of Shareholders' Equity for the years ended
December 30, 2017, December 31, 2016 and January
2, 2016; (v) Consolidated Statements of Cash Flows
for the years ended December 30, 2017, December 31,
2016 and January 2, 2016; and (vi) Notes to
Consolidated Financial Statements.

___________________
(1) Confidential treatment has been requested by the issuer with respect to designated portions contained within document. Such portions have been omitted and filed

separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities and Exchange Act of 1934, as amended.

(2) This exhibit shall not be deemed “filed” for purposes of Section 18 of the Securities Act of 1934, as amended, (15 U.S.C. 78r) or otherwise subject to the liability of
that section. Such exhibit will not be deemed to be incorporated by reference into any document filed under the Securities Act of 1933, as amended, or under the
Securities Exchange Act of 1934, as amended, except as otherwise expressly stated in any such filing.

67

Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the Registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES

Dated: February 27, 2018

SLEEP NUMBER CORPORATION
(Registrant)

By:

By:

By:

/s/ Shelly R. Ibach
Shelly R. Ibach
Chief Executive Officer
(principal executive officer)

/s/ David R. Callen
David R. Callen
Chief Financial Officer
(principal financial officer)

/s/ Robert J. Poirier
Robert J. Poirier
Chief Accounting Officer
(principal accounting officer)

68

POWER OF ATTORNEY

Know all persons by these presents, that each person whose signature appears below constitutes and appoints Shelly R. Ibach, David
R. Callen and Mark A. Kimball, and each of them, as such person’s true and lawful attorneys-in-fact and agents, with full power of
substitution and resubstitution, for such person and in such person’s name, place and stead, in any and all capacities, to sign any and
all amendments to this Report, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to
do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and
purposes as such person might or could do in person, hereby ratifying and confirming that all said attorneys-in-fact and agents, or any
of them or their or such person’s substitute or substitutes, may lawfully do or cause to be done by virtue thereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on
behalf of the Registrant and in the capacities and on the date or dates indicated.

Name

Title

Date

/s/ Jean-Michel Valette

Jean-Michel Valette

/s/ Shelly R. Ibach

Shelly R. Ibach

/s/ Daniel I. Alegre

Daniel I. Alegre

/s/ Stephen L. Gulis, Jr.

Stephen L. Gulis, Jr.

/s/ Michael J. Harrison

Michael J. Harrison

/s/ Brenda J. Lauderback

Brenda J. Lauderback

/s/ Barbara R. Matas

Barbara R. Matas

Chairman of the Board

February 21, 2018

Director

Director

Director

Director

Director

Director

February 26, 2018

February 21, 2018

February 26, 2018

February 23, 2018

February 24, 2018

February 23, 2018

/s/ Kathleen L. Nedorostek

Director

February 26, 2018

Kathleen L. Nedorostek

/s/ Vicki A. O'Meara

Vicki A. O'Meara

/s/ Michael A. Peel

Michael A. Peel

Director

Director

February 25, 2018

February 26, 2018

69

SLEEP NUMBER CORPORATION AND SUBSIDIARIES
Schedule II - Valuation and Qualifying Accounts
(in thousands)

Description
Allowance for doubtful accounts
Balance at beginning of period

Additions charged to costs and expenses
Deductions from reserves

Balance at end of period

Accrued sales returns

Balance at beginning of period

Additions charged to costs and expenses
Deductions from reserves

Balance at end of period

2017

2016

2015

$

$

$

$

884
915
(1,085)
714

15,222
77,226
(73,178)
19,270

$

$

$

$

1,039
1,224
(1,379)
884

20,562
71,958
(77,298)
15,222

$

$

$

$

739
1,577
(1,277)
1,039

15,262
84,265
(78,965)
20,562

70

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