Quarterlytics / Consumer Cyclical / Furnishings, Fixtures & Appliances / Sleep Number

Sleep Number

snbr · NASDAQ Consumer Cyclical
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Ticker snbr
Exchange NASDAQ
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Employees 1001-5000
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FY2020 Annual Report · Sleep Number
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Proxy Statement and Annual Report 

Sleep Number Corporation 

2020 Annual Meeting 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Dear Shareholders, 

As a purpose driven company in the health and wellness space, we have improved more than 
12 million lives to date. The dedication to our mission of improving lives by individualizing sleep 
experiences and our unparalleled innovation, supported by our long-term investments, is 
propelling superior, sustainable growth and profitability.   

Track Record of Performance 
Our consumer innovation strategy and multi-year focus on three performance drivers – growing 
consumer demand, increasing business leverage and deploying capital efficiently – has 
produced exceptional long-term results. For the four-year period ended December 28, 2019, 
Sleep Number has delivered compound annual growth rates of 9% in net sales, 9% in EBITDA 
and 29% in EPS. Our return on invested capital has grown 660 basis points. These results are 
reflected in our 85% five-year total shareholder return through December 28, 2019. 

We delivered top-decile results in 2019, including an 11% increase in net sales to $1.7 billion, a 
21% rise in net operating profit, 41% growth in earnings per diluted share to $2.70, 44% growth 
in operating cash flows to $189 million, and a 17.8% return on invested capital. 

To achieve these exceptional results, we deliberately maintain a long-term perspective. What 
really matters is our: 

• 

long-term record of continuous advancement which broadens our relevance to consumers,  

•  strategic consistency through short-term disruptions, and  

• 

resulting top-tier financial performance over time.  

We have accomplished this through the clarity of our differentiated strategy, investments that 
strengthen our competitive advantages, our inclusive culture and highly engaged team, guided 
by our company’s values of passion, integrity, innovation, courage and teamwork. Our 
management and Board’s dedication to our purpose, responsible corporate citizenship and 
long-term superior shareholder returns is unwavering. 

Sustainable Competitive  
This level of resolve and resourcefulness, combined with life-changing proprietary innovations 
and an advantaged vertically integrated business model with digital at the core, is necessary to 
navigate complex and difficult challenges. These advantages are especially important when 
faced with unprecedented situations like the COVID-19 pandemic. We entered this period of 
disruption from a position of competitive and financial strength, with solid business 
fundamentals, exciting innovations and in the midst of our seventh consecutive quarter of 

  1 

 
 
 
 
 
 
double-digit demand growth. Yet, the environment has dramatically and rapidly changed and is 
redefining how we will all live and work in the future.  

We intend to be part of the solution, as we deliver effortless, proven-quality sleep and relevant 
health and well-being insights. We’ve awakened society to the importance of sleep. The U.S. 
Centers for Disease Control and Prevention has declared sleep disorders a public health 
epidemic. One in three adults suffer from a lack of adequate sleep. As a company with purpose, 
we are taking on big challenges like sleep deprivation. Based on our proprietary research and 
analysis of more than 25 million sleep sessions, sleepers who routinely use their 360® smart 
bed features, including SleepIQ® technology, can improve quality sleep by over 15 minutes 
each night. This matters, because studies have shown that even 15 minutes more quality sleep 
per night can increase a body’s ability to prevent a cold, stave off weight gain, and enhance 
productivity. We are committed to making quality sleep the new badge of honor for society. 

We have five integrated competitive advantages that drive consumer demand: proprietary 
sleep innovations, life-long customer relationships, longitudinal data, multi-channel brand 
communications and exclusive, direct-to-consumer distribution.  

Earlier this year at CES, the largest consumer innovation event in the world, we unveiled our 
next generation of 360 smart beds, which were honored with 12 awards including the Best of 
Innovation in the Smart Home category. We expect to begin introducing our new 360 smart bed 
portfolio this year with advanced SleepIQ capabilities that include monthly wellness reports, 
sleep circadian rhythm insights and heart rate variability measurement.  

We will continue to evolve our Sleep Number 360® smart bed at a pace that keeps consumers 
highly engaged with our brand. Our customers’ daily engagement with our brand, via SleepIQ 
technology, reinforces their sleep quality with their SleepIQ® score and other personalized 
insights. Our life-long relationship with customers is strengthened through our ability to link 
smart sleep to individualized health and wellness. 

We recently entered into an extensive collaboration with the Mayo Clinic, the nation’s number 
one hospital, to advance sleep science and cardiovascular medicine, demonstrating the value of 
our longitudinal data and the efficacy of our smart beds. By providing our unparalleled sleep 
knowledge and technology to world-class clinicians and researchers, we’re poised to make 
meaningful advancements to the science of sleep and health.  

We are also realizing operational and financial benefits from our culture of innovation and 
continuous improvement. We are driving business leverage through multi-year strategic 
investments in technology and automation that support our growth, evolution of our supply 
chain and logistics network, and total quality initiatives. In combination, these efforts are 

  2 

 
 
 
 
 
 
 
improving our quality, reliability and efficiency, delivering margin expansion and an enhanced 
customer experience.   

Purpose Driven, Performance Led 
By prioritizing investments in our near- and long-term growth drivers, we will continue to 
demonstrate competitive resilience as we pursue sustainable profitable growth. Additionally, 
our competitive advantages, vertically integrated business model – and most importantly, our 
purpose – will strengthen our leadership position in sleep and help us deliver superior 
shareholder returns over time.  

Sleep well, dream big, 

Shelly Ibach 
Sleep Number setting 40, average SleepIQ score of 82 
President and Chief Executive Officer 

  3 

 
 
 
 
 
 
 
 
 
 
 
[This page intentionally left blank] 

1001 Third Avenue South 
Minneapolis, Minnesota 55404 

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS 
May 13, 2020 

TO THE SHAREHOLDERS OF SLEEP NUMBER CORPORATION: 

Sleep Number Corporation will hold its Annual Meeting of Shareholders at 8:30 a.m. 
Central Time on Wednesday, May 13, 2020.  The meeting will be conducted completely as a 
virtual meeting via the Internet at www.virtualshareholdermeeting.com/SNBR2020.  The 
purposes of the meeting are to: 

1.  Elect three persons to serve as Directors for three-year terms; 

2.  Approve the Sleep Number Corporation 2020 Equity Incentive Plan; 

3.  Cast an advisory vote to approve executive compensation; and 

4.  Cast an advisory vote to ratify the selection of Deloitte & Touche LLP as our 
independent registered public accounting firm for the 2020 fiscal year ending 
January 2, 2021. 

Shareholders of record at the close of business on March 18, 2020 will be entitled to vote 

at the meeting and any adjournments thereof.  Your vote is important.  Please be sure to vote 
your shares in favor of the Board of Directors’ recommendations in time for our May 13, 2020 
meeting date.  Your attention is directed to the Proxy Statement for a more complete statement of 
the matters to be considered at the meeting.  

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY 

MATERIALS FOR THE SHAREHOLDERS’ MEETING TO BE HELD ON MAY 13, 
2020:  The Proxy Statement and Annual Report for the year ended December 28, 2019 and 
related materials are available at http://ir.sleepnumber.com. 

These materials were first sent or made available to our shareholders on March 31, 2020. 

By Order of the Board of Directors, 

Samuel R. Hellfeld 
Senior Vice President, 
Chief Legal and Risk Officer and Secretary 

Minneapolis, Minnesota   March 31, 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

Page 

FREQUENTLY ASKED QUESTIONS ABOUT THE MEETING AND VOTING ............................ 1 

STOCK OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS................ 8 

PROPOSAL 1 −  ELECTION OF DIRECTORS .................................................................................. 10 

COMPENSATION DISCUSSION AND ANALYSIS ........................................................................... 30 

PROPOSAL 2 −  APPROVAL OF THE SLEEP NUMBER CORPORATION 2020 EQUITY 

INCENTIVE PLAN ..................................................................................................... 65 

PROPOSAL 3 −  ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION ............... 83 

AUDIT COMMITTEE REPORT ........................................................................................................... 84 

PROPOSAL 4 −  RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED  

 PUBLIC ACCOUNTING FIRM ............................................................................... 86 

OTHER MATTERS ................................................................................................................................. 88 

As used in this Proxy Statement, the terms “we,” “us,” “our,” the “company” and “Sleep 
Number” mean Sleep Number Corporation and its subsidiaries and the term “common stock” 
means our common stock, par value $0.01 per share. 

 
 
 
 
1001 Third Avenue South 
Minneapolis, Minnesota 55404 

PROXY STATEMENT 
FOR 
ANNUAL MEETING OF SHAREHOLDERS 

May 13, 2020 

FREQUENTLY ASKED QUESTIONS ABOUT THE MEETING AND VOTING 

This Proxy Statement is furnished in connection with the solicitation of proxies by the 

Board of Directors of Sleep Number Corporation for use at the 2020 Annual Meeting of 
Shareholders. 

When is the Annual Meeting and how can I attend? 

The Annual Meeting will be held at 8:30 a.m. Central Time on May 13, 2020.  The meeting 

will be conducted completely as a virtual meeting via the Internet.  Shareholders may attend the 
meeting and submit questions electronically during the meeting via live webcast by visiting the 
virtual meeting platform at www.virtualshareholdermeeting.com/SNBR2020.  Shareholders will 
need the 16-digit control number included in Notice of Internet Availability of Proxy Materials, 
on the proxy card, or in the instructions that accompanied the proxy materials to enter the Annual 
Meeting. Shareholders may log into the virtual meeting platform beginning at 8:15 a.m. Central 
Time on May 13, 2020. The meeting will begin promptly at 8:30 a.m. Central Time on May 13, 
2020.  We are monitoring developments regarding COVID-19 and preparing in the event any 
modifications to our Annual Meeting are necessary or appropriate.  If we determine to make any 
change to the date, time or procedures of our Annual Meeting, we will announce such changes in 
advance on our website http://ir.sleepnumber.com.    

What if I have technical difficulties during the meeting or trouble accessing the virtual 
Annual Meeting? 

We will have technicians ready to assist you with any technical difficulties you may have 

accessing the virtual meeting. If you encounter any difficulties accessing the virtual meeting 
during check-in or the meeting, please call the technical support number that will be posted on the 
virtual meeting platform log-in page. 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
Who is entitled to vote? 

Shareholders of record at the close of business on March 18, 2020 (the “Record Date”) are 

entitled to vote at the meeting.  As of the Record Date, there were 27,361,658 shares of common 
stock outstanding.  Each share is entitled to one vote on each matter to be voted on at the Annual 
Meeting.  Shareholders do not have cumulative voting rights. 

What is the difference between “Shareholders of Record” and “Beneficial Owners”? 

If your shares are registered in your name in the records maintained by our stock transfer 

agent, you are a “Shareholder of Record.”  If you are a Shareholder of Record, notice of the 
meeting was sent directly to you. 

If your shares are held in the name of your bank, broker, nominee or other holder of 

record, your shares are held in “street name” and you are considered the “Beneficial Owner.”  
Notice of the meeting has been forwarded to you by your bank, broker, nominee or other holder 
of record, who is considered, with respect to those shares, the Shareholder of Record.  As the 
Beneficial Owner, you have the right to direct your bank, broker, nominee or other holder of 
record how to vote your shares by using the voting instructions you received.   

If you are a Beneficial Owner and you do not give instructions to the organization holding 

your shares, then that organization cannot vote your shares and the shares held by that 
organization will not be considered as present and will not be entitled to vote on any matter to be 
considered at the Annual Meeting. 

How can I receive proxy materials? 

We are furnishing proxy materials to our shareholders primarily via the Internet.  On or 
about March 31, 2020, we will begin mailing to certain of our shareholders a Notice of Internet 
Availability of Proxy Materials (the “Shareholder Notice”), which includes instructions on (i) 
how to access our Proxy Statement and Annual Report on the Internet, (ii) how to request that a 
printed copy of these proxy materials be forwarded to you, and (iii) how to vote your shares.  If 
you receive the Shareholder Notice, you will not receive a printed copy of the proxy materials 
unless you request a printed copy by following the instructions in the Shareholder Notice.  All 
other shareholders will be sent the proxy materials by mail beginning on or about March 31, 
2020. 

Requests for printed copies of the proxy materials can be made by Internet at 

http://www.proxyvote.com, by telephone at 1-800-579-1639 or by email at 
sendmaterial@proxyvote.com by sending a blank email with your control number in the subject 
line. 

What does it mean if I receive more than one proxy card or Shareholder Notice? 

If you received more than one proxy card or Shareholder Notice, it generally means you 
hold shares registered in more than one account and you should vote once for each proxy card or 
Shareholder Notice that you receive.  If you received a paper copy of the Proxy Statement and 
you choose to vote by mail, sign and return each proxy card.  If you choose to vote by Internet or 
telephone, vote once for each proxy card and/or Shareholder Notice you receive.  

2 

 
 
What are shareholders being asked to vote on? 

There are three items to be voted on at the meeting: 

•  The election of three persons to serve as Directors for three-year terms; 

•  Approve the Sleep Number Corporation 2020 Equity Incentive Plan; 

•  An advisory vote to approve executive compensation; and 

•  An advisory vote to ratify the selection of Deloitte & Touche LLP as our independent 

registered public accounting firm for the fiscal year ending January 2, 2021. 

What are my voting choices? 

For proposal 1, the election of Directors, you may: 

•  Vote in favor of all nominees; 

•  Vote in favor of specific nominees and withhold a favorable vote for specific 

nominees; or 

•  Withhold authority to vote for all nominees. 

For each of proposal 2 (approval of the Sleep Number Corporation 2020 Equity Incentive 
Plan), proposal 3 (the advisory vote to approve executive compensation) and proposal 4 
(the advisory vote to ratify the selection of independent auditors) you may: 

•  Vote in favor of the proposal; 

•  Vote against the proposal; or 

•  Abstain from voting on the proposal. 

How does the Board recommend that I vote? 

Sleep Number’s Board unanimously recommends that you vote your shares: 

•  “For” the election of each of the nominees for Director nominated herein by the 

Board of Sleep Number; 

•  “For” approval of the Sleep Number Corporation 2020 Equity Incentive Plan; 

•  “For” the advisory vote to approve executive compensation; and 

•  “For” the advisory vote to ratify the selection of Deloitte & Touche LLP as our 

independent registered public accounting firm for the fiscal year ending January 2, 
2021. 

3 

 
 
How are votes counted? 

If you are a Shareholder of Record and grant a proxy by telephone or Internet without 

voting instructions, or sign and submit your proxy card without voting instructions, your shares 
will be voted “For” each Director nominee and “For” each of the other proposals outlined above 
in accordance with the recommendations of the Board. 

Proxies marked “Withhold” on proposal 1 (election of Directors), or “Abstain” on 
proposal 2 (approval of the Sleep Number Corporation 2020 Equity Incentive Plan), proposal 3 
(the advisory vote to approve executive compensation) or proposal 4 (the advisory vote to ratify 
the selection of independent auditors), will be counted in determining the total number of shares 
entitled to vote on such proposals and will have the effect of a vote “Against” a Director or a 
proposal. 

If you are a Beneficial Owner and hold your shares in “street name,” such as through a 
bank, broker or other nominee, you generally cannot vote your shares directly and must instead 
instruct the broker how to vote your shares using the voting instruction form provided by the 
broker.   

What is a Broker Non-Vote? 

If a Beneficial Owner does not provide timely instructions, the broker will not have the 

authority to vote on any non-routine proposals at the Annual Meeting, which includes proposals 
1, 2 and 3.  Brokers will have discretionary authority to vote on proposal 4 because the ratification 
of the appointment of independent auditors is considered a routine matter.  If the broker votes on 
proposal 4 (the advisory vote to ratify the selection of independent auditors) but does not vote on 
another proposal because the broker does not have discretionary voting authority and has not 
received instructions from the Beneficial Owner, this results in a “broker non-vote” with respect 
to such other proposal(s). 

Broker non-votes on a matter may be counted as present for purposes of establishing a 

quorum for the meeting but are not considered entitled to vote on that particular matter.  
Consequently, broker non-votes generally will have no effect on the outcome of the matter.  
However, if and to the extent that broker non-votes are required to establish the presence of a 
quorum at the Annual Meeting, then any broker non-votes will have the same effect as a vote 
“Withheld” or “Against” any matter that requires approval of a majority of the minimum number 
of shares required to constitute a quorum for the transaction of business at the Annual Meeting.  

What is the vote required to approve each proposal? 

Assuming that a quorum is present to vote on each of the proposals, proposals 1, 2, 3 and 

4 will require the affirmative vote of holders of a majority of the shares represented and entitled to 
vote in person or by proxy on such action. 

Please note that each of proposals 3 and 4 are “advisory” votes, meaning that the 
shareholder votes on these items are for purposes of enabling shareholders to express their point 
of view or preference on these proposals, but are not binding on the company or its Board of 
Directors and do not require the company or its Board of Directors to take any particular action in 

4 

 
 
response to the shareholder vote.  The Board intends to consider fully the votes of our 
shareholders in the context of any further action with respect to these proposals. 

What constitutes a “quorum,” or how many shares are required to be present to conduct 
business at the Annual Meeting? 

The presence, in person or by proxy, of the holders of a majority of the outstanding shares 
of common stock entitled to vote (i.e., at least 13,680,830 shares) will constitute a quorum for the 
transaction of business at the Annual Meeting.  In general, shares of common stock represented 
by a properly signed and returned proxy card or properly voted by telephone or via the Internet 
will be counted as shares represented and entitled to vote at the Annual Meeting for purposes of 
determining a quorum, without regard to whether the card reflects abstentions and withhold votes 
(or is left blank) or reflects a “broker non-vote” on a matter. 

How do I vote my shares? 

If you are a Shareholder of Record as of the record date, you can vote your shares in any 

of the following ways: 

•  Over the telephone by calling the toll-free number on the proxy card; 

•  Over the Internet by following the instructions on the proxy card; 

•  Through the mail – if you received a paper copy of the Proxy Statement, you may 

vote by mail by signing, dating and mailing your proxy card in the envelope provided 
to be received by no later than May 11, 2020; or 

•  Over the Internet during the 2020 annual meeting by going to 

www.virtualshareholdermeeting.com/SNBR2020 and using your 16-digit control 
number (included on the Notice of Internet Availability of Proxy Materials, on your 
proxy card or in the instructions that accompanied your proxy materials). 

The telephone and Internet voting procedures have been set up for your convenience.  We 

encourage you to save corporate expense by submitting your vote by telephone or Internet.  The 
procedures have been designed to authenticate your identity, to allow you to give voting 
instructions, and to confirm that those instructions have been recorded properly. 

If you are a Beneficial Owner of shares held in “street name,” you must vote your shares 

in the manner prescribed by your bank, broker or other nominee.  Your bank, broker or other 
nominee has provided notice by email or a printed voting instruction card for you to use in 
directing the bank, broker or nominee how to vote your shares.  Telephone and Internet voting are 
also encouraged for Beneficial Owners who hold their shares in street name. 

Beneficial Owners should be aware that brokers are not permitted to vote shares on non-

routine matters, including the election of Directors or matters related to equity compensation 
plans or executive compensation, without instructions from the Beneficial Owner.  As a result, 
brokers are not permitted to vote shares on proposal 1 (election of Directors), proposal 2 
(approval of the Sleep Number Corporation 2020 Equity Incentive Plan) or proposal 3 (the 
advisory vote to approve executive compensation) without instructions from the Beneficial 

5 

 
 
Owner.  Therefore, Beneficial Owners are advised that if they do not timely provide instructions 
to their bank, broker or other holder of record with respect to proposals 1, 2 or 3, their shares will 
not be voted in connection with any such proposal for which they do not provide instructions.  
Proposal 4 (the advisory vote to ratify the selection of independent auditors) is considered a 
routine matter and, as such, brokers will still be able to vote shares held in brokerage accounts 
with respect to proposal 4, even if they do not receive instructions from the Beneficial Owner. 

Your vote is important.  Whether or not you plan to attend the meeting, we urge you to 

vote your shares in time for our May 13, 2020 meeting date. 

May I revoke a proxy and change my vote? 

Yes.  Any shareholder giving a proxy may revoke it at any time prior to its use at the 

Annual Meeting by: 

•  Delivering written notice of revocation to the corporate Secretary before 6:00 p.m., 

Eastern Daylight Time, on May 11, 2020; 

•  Submitting to the corporate Secretary before 6:00 p.m., Eastern Daylight Time, on 

May 11, 2020, a properly signed proxy card bearing a later date than the prior proxy 
card;  

•  Voting again by Internet or telephone before 11:59 p.m., Eastern Daylight Time, on 

May 12, 2020; or 

•  Participating in the Annual Meeting and voting your shares electronically during the 
Annual Meeting.  Participation in the Annual Meeting will not cause your previously 
granted proxy to be revoked unless you specifically make that request. 

Can I receive future proxy materials electronically? 

Yes.  If you are a Shareholder of Record and you received a paper copy of the proxy 

materials, you may elect to receive future Proxy Statements and annual reports online as 
described in the next paragraph.  If you elect this feature, you will receive an email message 
notifying you when the materials are available, along with a web address for viewing the 
materials.  If you received this Proxy Statement electronically, you do not need to do anything to 
continue receiving proxy materials electronically in the future. 

Whether you are a Shareholder of Record or a Beneficial Owner holding shares through a 

bank or broker, you can enroll for future electronic delivery of Proxy Statements and Annual 
Reports by following these steps: 

•  Go to our website at www.sleepnumber.com; 

• 

In the Investor Relations section, click on Electronic Fulfillment; 

6 

 
 
 
 
•  Click on the check-marked box next to the statement “Shareholders can register for 

electronic delivery of proxy-related materials.”; and 

•  Follow the prompts to submit your request to receive proxy materials electronically. 

You may view this year’s proxy materials at www.proxyvote.com.  Generally, banks and 
brokers offering this choice require that shareholders vote through the Internet in order to enroll.  
Beneficial Owners whose bank or broker is not included in this website are encouraged to contact 
their bank or broker and ask about the availability of electronic delivery.  As is customary with 
Internet usage, the user must pay all access fees.   

What are the costs and benefits of electronic delivery of Annual Meeting materials? 

There is no cost to you for electronic delivery of annual meeting materials.  You may 

incur the usual expenses associated with Internet access as charged by your Internet service 
provider.  Electronic delivery ensures quicker delivery, allows you to view or print the materials 
at your computer and makes it convenient to vote your shares online.  Electronic delivery also 
conserves natural resources and saves the company printing, postage and processing costs. 

Who bears the proxy solicitation costs? 

The proxies being solicited hereby are being solicited by the Board of Directors of the 

company.  The cost of preparing and mailing the notice of Annual Meeting, this Proxy Statement 
and the accompanying proxy and the cost of solicitation of proxies on behalf of the Board of 
Directors will be borne by the company.  The company may solicit proxies by mail, Internet 
(including by email, Twitter, the use of our investor relations website and other online channels of 
communication), telephone, facsimile and other electronic channels of communication, town hall 
meetings, personal interviews, press releases, and press interviews.  Our Directors, officers and 
regular team members may, without compensation other than their regular compensation and the 
reimbursement of expenses, solicit proxies by telephone or personal conversation.  In addition, we 
may reimburse brokerage firms and others for their reasonable and documented expenses incurred 
in connection with forwarding proxy materials to the Beneficial Owners of our common stock. 

7 

 
 
STOCK OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS 

The following table shows the beneficial ownership of Sleep Number common stock as of 
February 22, 2020 (unless another date is indicated) by (a) each Director, each nominee for 
Director recommended by our Board and each executive officer named in the Summary 
Compensation Table on page 51 of this Proxy Statement, (b) all Directors and executive officers 
as a group and (c) each person known by us to be the Beneficial Owner of more than 5% of Sleep 
Number common stock. 

Julie M. Howard (6) 

Name and Address of Beneficial Owner (1) 

Title of Class 
Common Stock  Daniel I. Alegre 
Common Stock  Melissa Barra 
Common Stock  Andrea L. Bloomquist  
Common Stock  David R. Callen  
Common Stock  Stephen L. Gulis, Jr. (4) 
Common Stock  Michael J. Harrison (4) 
Common Stock 
Common Stock  Shelly R. Ibach 
Common Stock  Deborah L. Kilpatrick, Ph.D. 
Common Stock  Suresh Krishna 
Common Stock  Brenda J. Lauderback (4) 
Common Stock  Barbara R. Matas (4) 
Common Stock  Kathleen L. Nedorostek (4) 
Common Stock  Michael A. Peel (4) 
Common Stock 
Common Stock  All directors and executive officers as a group 

Jean-Michel Valette  

(20 persons) (5) 

Common Stock  BlackRock, Inc. (7) 
55 East 52nd Street  
New York, New York 10055 

Amount and 
Nature of 
Beneficial 
Ownership (2)(3) 
29,826 

86,552 

78,237 

79,767 

79,484 

52,296 

--- 

Percent of 
Class 

* 
* 

* 

* 

* 

* 

* 

496,876 

1.8% 

7,745 

95,922 

47,786 

24,011 

50,897 

115,509 

236,347 

* 

* 

* 

* 

* 

* 

* 

1,713,794 

6.0% 

4,232,510 

15.3% 

Common Stock  Disciplined Growth Investors, Inc. (8) 

3,584,720 

13.0% 

150 South Fifth Street, Suite 2550 
Minneapolis, Minnesota 55402 

Common Stock  The Vanguard Group, Inc. (9) 

2,985,373 

10.8% 

100 Vanguard Blvd. 
Malvern, Pennsylvania 19355 

8 

 
 
 
 
 
 
Common Stock  Dimensional Fund Advisors LP (10) 
6300 Bee Cave Road, Building One 
Austin, Texas 78746 

1,597,857 

5.8% 

Common Stock  Vulcan Value Partners, LLC (11) 

1,595,206 

5.8% 

2801 Highway 280 South, Suite 300 
Birmingham, Alabama 35223 

Common Stock  AllianceBernstein L.P. (12) 

1,454,167 

5.3% 

1345 Avenue of the Americas 
New York, New York 10105 

______________________ 
* Less than 1% of the outstanding shares. 

(1) 

(2) 

(3) 

(4) 

(5) 

The business address for each of the Directors and executive officers of the company is c/o Sleep Number Corporation, 1001 Third Avenue South, 
Minneapolis, Minnesota 55404. 

The shares shown include the following shares that Directors and executive officers have the right to acquire within 60 days through the exercise of stock 
options: Mr. Alegre, 13,522; Ms. Barra, 37,204; Ms. Bloomquist, 8,596; Mr. Callen, 24,262; Mr. Gulis, 9,902; Mr. Harrison, 16,991; Ms. Ibach, 285,948; 
Ms. Kilpatrick, 2,165; Mr. Krishna, 23,708; Ms. Lauderback, 19,397; Ms. Matas, 6,287; Ms. Nedorostek, 19,397; Mr. Peel, 19,397; and Mr. Valette, 
13,901.  

The shares shown include the following shares that executive officers have the right to acquire within 60 days through the vesting of performance 
restricted stock units: Ms. Barra, 13,152; Ms. Bloomquist, 19,224; Mr. Callen, 19,224; Ms. Ibach, 89,051; and Mr. Krishna, 19,224. 

The Amended and Restated 2010 Omnibus Plan (the “2010 Plan”) permits non-employee Directors to receive Director fees in the form of common stock 
in lieu of cash, and to defer receipt of such shares. In addition, the 2010 Plan permits non-employee Directors to defer receipt of shares of the company’s 
common stock under an Incentive Award granted under the 2010 Plan (referred to as Restricted Stock Units or RSUs). The Directors are entitled to the 
deferred shares and fully-vested RSUs until the earlier of an elected date or separation of service from the company. Mr. Gulis’ amount includes 49,746 
shares that were deferred in lieu of Director fees and 19,836 RSUs that were deferred. Mr. Harrison’s amount includes 3,020 RSUs that were deferred. 
Ms. Lauderback’s amount includes 11,951 RSUs that were deferred. Ms. Matas’ amount includes 9,305 shares that were deferred in lieu of Director fees 
and 5,200 RSUs that were deferred. Ms. Nedorostek’s amount includes 16,664 shares that were deferred in lieu of Director fees. Mr. Peel’s amount 
includes 13,625 RSUs that were deferred. 

Includes an aggregate of 561,893 shares that Directors and executive officers as a group have the right to acquire within 60 days through the exercise of 
stock options. Includes an aggregate of 205,205 shares held under performance restricted stock units that have not vested and 582 shares that Directors 
and executive officers as a group have the right to acquire within 60 days through the vesting of restricted stock units. Also includes 75,715 shares that 
were deferred by non-employee Directors in lieu of Director fees and 141,183 RSUs that were deferred by executive officers and non-employee Directors.  

(6)  Ms. Howard is a nominee for election to the Board of Directors at the Annual Meeting of Shareholders on May 13, 2020. 

(7)  BlackRock, Inc. reported in a Schedule 13G/A filed with the Securities and Exchange Commission on February 4, 2020 that as of December 31, 2019 it 
beneficially owned 4,232,510 shares of Common Stock of Sleep Number Corporation, had sole power to vote or to direct the vote with respect to 
4,176,362 shares and sole dispositive power with respect to 4,232,510 shares. 

(8)  Disciplined Growth Investors, Inc. reported in a Schedule 13F filed with the Securities and Exchange Commission on February 14, 2020 that as of 

December 31, 2019 it beneficially owned 3,584,720 shares of Common Stock of Sleep Number Corporation, had sole dispositive power with respect to 
3,584,720 shares, sole power to vote or to direct the vote with respect to 2,966,643 shares and no voting power with respect to 618,077 shares.  

(9) 

The Vanguard Group, Inc. reported in a Schedule 13G/A filed with the Securities and Exchange Commission on February 12, 2020 that as of December 
31, 2019 it beneficially owned 2,985,373 shares of Common Stock of Sleep Number Corporation, had sole power to vote or to direct the vote with respect 
to 57,141 shares, shared power to vote or to direct the vote with respect to 5,830 shares, shared dispositive power with respect to 58,542 shares and sole 
dispositive power with respect to 2,926,831 shares.  

(10)  Dimensional Fund Advisors LP reported in a Schedule 13G/A filed with the Securities and Exchange Commission on February 21, 2020 that as of 

December 31, 2019 it beneficially owned 1,597,857 shares of Common Stock of Sleep Number Corporation, had sole power to vote or to direct the vote 
with respect to 1,483,551 shares and sole dispositive power with respect to 1,597,857 shares. 

(11)  Vulcan Value Partners, LLC reported in a Schedule 13G/A filed with the Securities and Exchange Commission on February 14, 2020 that as of December 
31, 2019 it beneficially owned 1,595,206 shares of Common Stock of Sleep Number Corporation, had sole power to vote or to direct the vote with respect 
to 1,563,984 shares and sole dispositive power with respect to 1,595,206 shares. 

(12)  AllianceBernstein L.P. reported in a Schedule 13G filed with the Securities and Exchange Commission on February 18, 2020 that as of December 31, 

2019 it beneficially owned 1,454,167 shares of Common Stock of Sleep Number Corporation, had sole power to vote or to direct the vote with respect to 
1,363,328 shares, shared dispositive power with respect to 32,250 shares and sole dispositive power with respect to 1,421,917 shares. 

9 

 
 
 
ELECTION OF DIRECTORS 

(Proposal 1) 

Nomination 

Article XIV of our Third Restated Articles of Incorporation provides that the number of 

Directors must be at least one but not more than 12 and must be divided into three classes as 
nearly equal in number as possible.  The exact number of Directors is determined from time-to-
time by the Board of Directors.  The term of each class is three years and the term of one class 
expires each year in rotation. 

Immediately prior to the 2020 Annual Meeting, our Board will consist of 10 members, 

two of which will be up for election at the 2020 Annual Meeting.  The Board has nominated 
Julie M. Howard, Kathleen L. Nedorostek and Jean-Michel Valette for election to the Board, 
each for a term of three years expiring at the 2023 Annual Meeting, or until their successors are 
elected and qualified.  Ms. Howard, Ms. Nedorostek and Mr. Valette have each consented to 
being named as a nominee in this Proxy Statement and to serve as a Director if elected.  
Ms. Nedorostek has served on our Board since 2011, and Mr. Valette has served on our Board 
since 1994.  If elected, Ms. Howard will be a new independent Director on our Board.  Ms. 
Howard was identified as a potential Board candidate by a third-party search firm in response to 
specifications set by the Corporate Governance and Nominating Committee. 

Vote Required 

The election of each nominee for Director requires the affirmative vote of a majority of 
the shares represented and entitled to vote on the election of Directors at the Annual Meeting.  
Any broker non-votes on the election of each nominee for Director will be treated as shares not 
entitled to vote on that matter, and thus will not be counted in determining whether the Director 
has been elected. 

Board Recommendation 

The Board recommends a vote “For” the election of each of Ms. Howard, Ms. Nedorostek 

and Mr. Valette.  In the absence of other instructions, properly signed and delivered proxies will 
be voted “For” the election of each of these nominees. 

If prior to the Annual Meeting the Board should learn that any nominee will be unable to 
serve for any reason, the proxies that otherwise would have been voted for such nominee will be 
voted for such substitute nominee as selected by the Board.  Alternatively, the proxies, at the 
Board’s discretion, may be voted for such fewer number of nominees as results from the inability 
of any such nominee to serve.  The Board has no reason to believe that any of the nominees will 
be unable to serve. 

10 

 
 
 
 
 
 
 
 
 
Information about the Board’s Nominees and Other Directors 

The following table provides information as of the date of this Proxy Statement about each 

individual serving as a Director of our company and each individual nominated by the Board to 
serve as a Director.  Each Director or Nominee has furnished the information included below that 
relates to his or her respective age, principal occupation and business experience, as well as the 
names of other boards on which he or she currently serves as a Director or has served in the past.  
In addition, the table below highlights the relevant experience, qualifications, attributes and skills 
that led our Board to conclude that each Director or nominee is qualified to serve as a Director of 
our company. 

Name and Age of 
Nominee and/or Director 

Principal Occupation, Business Experience and 
Directorships of Other Companies 

Director 
Since 

Nominees for election this year to three-year terms expiring in 2023 

Julie M. Howard 
Age 57 

Occupation:  Former Chief Executive Officer of 
Navigant Consulting, Inc. (“Navigant”), a specialized 
global professional services firm, from March 2012 
to October 2019; Former Chairman of the Board of 
Navigant from May 2014 to October 2019; Previous 
leadership positions with Navigant include President 
(2006-2012), Chief Operating Officer (2003-2006) 
and Chief Human Capital Officer (2000-2003). 

Qualifications:  Ms. Howard provides our Board 
with significant strategic, financial and global 
expertise from her tenure as Chief Executive Officer 
and the other positions she held at Navigant. Ms. 
Howard also brings important board leadership and 
corporate governance experience from serving as the 
Chairman of the Board of Navigant and on other 
public company boards and their respective 
committees. 

Other Public Company Boards: 
Current:  InnerWorkings, Inc. 
                ManpowerGroup, Inc. 

Prior:      Kemper Corporation 
                Navigant Consulting, Inc. 

11 

 
 
 
 
 
 
 
 
 
Kathleen L. Nedorostek 
Age 67 

Jean-Michel Valette 
Age 59 

2011 

1994 

Occupation:  Former Global CEO of Nine West 
Group, a division of Nine West Holdings, Inc., a 
leading global designer, marketer and wholesaler of 
brands in apparel, footwear and accessories from 
April 2014 to September 2014; Group President, 
Global Footwear and Accessories at The Jones 
Group from October 2012 until April 2014;  
President of the North American Wholesale and 
Global Licensing divisions of Coach Inc. from 2003 
to 2012. 

Qualifications:  Ms. Nedorostek provides our Board 
with significant experience leading high-end, multi-
national branded consumer products companies with 
both manufacturing and retail operations.  Her 
experience includes strategic planning for global 
businesses, P&L oversight, organizational strategy 
and change management, product design, global 
licensing and distribution, brand marketing and real 
estate. 

Occupation:  Chairman of our Board since May 
2010;  Independent adviser to branded consumer 
companies;  Currently serves as Lead Director of The 
Boston Beer Company and as a Director of Intertek 
Group plc;  Served as Chairman of the Board of 
Directors of Peet’s Coffee and Tea, Inc. from January 
2004 to October 2012;  Also served as non-executive 
Chairman of the Robert Mondavi Winery from April 
2005 to October 2006 and was its Managing Director 
from October 2004 to April 2005;  Head of Branded 
Consumer Equity Research and Branded Consumer 
Venture Capital Investments at Hambrecht & Quist 
LLC, an investment banking firm, during the 1980s 
and 1990s. 

Qualifications:  Mr. Valette provides our Board with 
significant, relevant leadership and a proven track 
record of significant long-term shareholder value 
creation with multiple successful branded consumer 
growth companies as well as valuable perspective in 
guiding the company on strategy, financial 
performance and corporate governance practices. 

Other Public Company Boards: 
Current: Lead Director of The Boston Beer Company 
              Non-Executive Director, Intertek Group plc 

Prior:      Peet’s Coffee and Tea, Inc. 

12 

 
 
 
 
 
 
 
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS YOU VOTE “FOR” 
THE ELECTION OF EACH OF THE NOMINEES LISTED ABOVE 

Director not standing for election this year whose term expires in 2020: 

Michael A. Peel 
Age 70 

2003 

Occupation:  Currently is Managing Partner of his 
own consulting firm (Peel Global Advisory, LLC), 
while also serving as Senior Advisor to three private 
equity firms and to the leadership advisory firm 
ghSMART & Associates.   From 2008 through 2017, 
Mr. Peel was on the senior leadership team of Yale 
University serving as its Chief Human Resources and 
Administration Officer;  Prior to joining Yale 
University, Mr. Peel spent 17 years at General Mills, 
Inc., a global consumer products company, initially 
serving as Senior Vice President of Worldwide 
Human Resources and later as Executive Vice 
President of Human Resources and Global Business 
Services;  Earlier in his career, Mr. Peel spent 14 
years at PepsiCo, Inc., including serving as Chief 
Human Resources Officer for two of the 
corporation’s largest operating divisions, PepsiCo 
Worldwide Foods and Pepsi-Cola Bottling Group. 

Qualifications:  Mr. Peel is a widely recognized 
Human Resources expert with extensive experience 
in large, consumer-oriented and publicly traded 
companies.  He has extensive international operating 
and merger/acquisition/joint venture experience.  He 
provides our Board with senior level perspective on 
organizational effectiveness, talent development, 
change management, succession planning, and 
executive compensation. 

Other Public Company Boards: 
Current:  Pier 1 Imports, Inc. 

Directors not standing for election this year whose terms expire in 2021: 

Daniel I. Alegre 
Age 51 

2013 

Occupation:  President and Chief Operating Officer 
of Activision Blizzard, Inc., a leading interactive 
entertainment company, effective April 2020;  Held 
various roles at Google, Inc. 2004 to March 2020, 
including President of Google Retail, Shopping and 
Payments, President of Global Partnerships, as well 
as President of Asia Pacific and Japan, overseeing all 
regional operations, and Vice President of Latin 

13 

 
 
 
 
 
 
 
 
 
American and Asia Pacific Business Development; 
Previously, Mr. Alegre was Vice President at 
Bertelsmann, responsible for business development 
of its ecommerce division. 

Qualifications:  Mr. Alegre provides our Board with 
valuable insight into mobile and technology 
platforms, digital brand building and advertising, and 
e-commerce deployment and strategy, as well as 
extensive leadership in global operations and 
expansion, partner management and business 
development in technology and mass media 
industries. 

Stephen L. Gulis, Jr. 
Age 62 

Occupation:  Retired Executive Vice President and 
President of Global Operations for Wolverine World 
Wide, Inc. (WWW), a global marketer of branded 
footwear, apparel and accessories, a position he held 
from October 2007 until July 2008; Executive Vice 
President, CFO and Treasurer of WWW from April 
1996 until October 2007. 

2005 

Qualifications:  Mr. Gulis provides our Board with 
extensive experience as a senior executive of a 
publicly traded consumer products company, 
including as a chief financial officer and treasurer 
with responsibility for capital stewardship and cash 
management, significant M&A activity and broad 
oversight of financial reporting and controls.  Mr. 
Gulis also brings expertise in risk management, 
implementation of enterprise technology platforms, 
global operations, human resources and product 
sourcing and quality directives. 

Other Public Company Boards: 
Current:  Independent Bank Corporation 

Brenda J. Lauderback 
Age 69 

2004 

Occupation:  Former President of the Retail and 
Wholesale Group for the Nine West Group, Inc., a 
designer and marketer of women’s footwear and 
accessories, from May 1995 until January 1998; 
Previous roles include President of Wholesale and 
Manufacturing for US Shoe Corporation and more 
than 18 years in senior merchandising roles at the 
Department Store Division of Target Corporation. 

14 

 
 
 
 
  
  
 
 
 
Qualifications:  Ms. Lauderback provides our Board 
extensive leadership in merchandising, marketing, 
product development and design and manufacturing 
at prominent national wholesale and retail 
companies.  Her breadth of experience as a Director 
on several other publicly traded company boards also 
provides our Board with significant insight into 
leading practices in executive compensation and 
corporate governance.  Ms. Lauderback is a National 
Association of Corporate Directors (NACD) Board 
Leadership Fellow, having completed NACD’s 
comprehensive program of study for Directors and 
corporate governance professionals.  She 
supplements her skill sets through ongoing 
engagement with the Director community, and access 
to leading practices.  Ms. Lauderback was selected as 
one of the top 100 Directors by NACD in 2017. 

Other Public Company Boards: 
Current:  Denny’s Corporation and 
               Wolverine World Wide, Inc.  
Prior:      Big Lots, Inc.,  
               Louisiana-Pacific Corporation, 
               Irwin Financial Corporation, 
               Jostens Corporation 

Directors not standing for election this year whose terms expire in 2022: 

Michael J. Harrison 
Age 59 

2011 

Occupation:  Mr. Harrison is an independent advisor 
to consumer brand companies. Since January 2020, 
he has served as Non-Executive Chairman of Seasalt 
Holdings, Ltd., a UK-based designer and retailer of 
apparel and accessories. Since January 2016, he has 
served on the board of OOFOS, a leader in the 
emerging category of recovery footwear for athletes, 
where he was previously Interim CEO from March 
2014-May 2015. From August 2016 to January 2017, 
Mr. Harrison served as President & Chief Operating 
Officer of Grand Circle Corporation, a leader in 
overseas small group travel serving Americans aged 
50 and older. From 2014-2016, Mr. Harrison served 
on the board of Totes Isotoner, a leading marketer of 
umbrellas, gloves, rainwear, slippers and other 
weather-related accessories. From 2003 through 
2012, Mr. Harrison served in a variety of executive 
positions for Timberland, a leading brand of outdoor 
footwear, apparel and gear, including as the Chief 
Brand Officer from 2009-2012, as co-President from 

15 

 
 
 
 
Shelly R. Ibach 
Age 60 

2007-2009, as Senior Vice President of Worldwide 
Sales and Marketing from 2005-2007, and as Senior 
Vice President International from 2003-2005. Prior to 
joining Timberland, Mr. Harrison served in various 
marketing, operations and general management 
capacities with Procter & Gamble-in Europe, U.S., 
Australia and Asia, including as President of Max 
Factor KK (Japan) and Vice President of Western 
Europe Cosmetics & Skin Care products. 

Qualifications:  Mr. Harrison brings 30 years of 
business acumen to our Board from his senior 
executive experience in marketing, product design 
and development, retailing and international 
management with leading consumer brands. 

Other Company Boards (privately held): 
Current: OOFOS, Inc. 
               Seasalt Holdings, Ltd. 
Prior:      Totes/Isotoner Corporation 

2012 

Occupation:  President and Chief Executive Officer 
of Sleep Number Corporation since June 2012; 
Executive Vice President and Chief Operating 
Officer from June 2011 to June 2012; Executive Vice 
President, Sales & Merchandising from October 
2008 to June 2011; Previously held various senior 
executive operations and merchandising roles at 
Macy’s, Inc. and the Department Store Division at 
Target Corporation for more than 25 years. 

Qualifications:  Ms. Ibach brings leadership, 
experience and perspective as Sleep Number’s 
President and CEO along with a dedication to 
sustainable, long-term growth and shareholder value.  
Ms. Ibach brings an intimate knowledge of our 
customer, culture, strategy, product, marketing, 
technology, operations and competitive environment 
gained during thirteen years in executive 
management with the company.  Ms. Ibach also 
brings more than two decades of retail experience 
with P&L oversight, brand and product development 
and customer-focused leadership experience with 
prominent national retailers. 

16 

 
 
 
 
 
 
 
 
 
Deborah L. Kilpatrick, 
Ph.D. 
Age 52 

2018 

Occupation:  Chief Executive Officer of Evidation 
Health, Inc., a digital health company, since 2014; 
Currently on the board of directors for nonprofit The 
Task Force for Global Health and for privately held 
women’s health biotechnology company NextGen 
Jane; Vice President of Market Development and 
Chief Commercial Officer of CardioDx, a genomic 
diagnostics company from 2006 to 2014 with 
responsibility for sales, marketing, and 
reimbursement from insurers;  Held multiple 
leadership roles at Guidant Corporation, a medical 
device company, from 1998 to 2006 (acquired by 
Boston Scientific), including Research Fellow, 
Director of R&D, and Director of New Ventures in 
the Vascular Intervention Division;  Serves on the 
College of Engineering Advisory Boards for Georgia 
Tech and the California Polytechnic State University, 
and is a Fellow of the American Institute of Medical 
and Biological Engineering;  Holds multiple patents 
in medical device technologies and drug delivery 
devices; Advises multiple venture capital funds and 
privately-held startup companies in the digital health 
sectors. 

Qualifications:  Ms. Kilpatrick brings to our Board 
substantial expertise and experience in the 
development and commercialization of medical 
devices and digital health products, and a track 
record of successful product innovation to transform 
health care with big data in the genomic and digital 
era.  With her deep understanding of digital health 
opportunities and passion for our sleep innovations, 
Ms. Kilpatrick’s appointment to our Board supports 
our strategy of improving lives through 
individualizing sleep experiences and advancement 
of our SleepIQ technology platform. 

Other Company Boards (privately held):   
Current: Evidation Health, Inc. 
              NextGen Jane, Inc. 

17 

 
 
 
 
 
 
 
Barbara R. Matas 
Age 60 

2016 

Occupation:  Former Managing Director and 
Chairman, Leveraged Finance, Citigroup Global 
Markets, Inc. from 2013 to 2016, and co-head from 
2006 to 2013; From 1985 to 2006 Ms. Matas held 
various leadership positions in leveraged finance and 
high yield capital markets at Citicorp, Salomon 
Brothers and Citigroup; Ms. Matas began her career 
as an auditor at Touche Ross & Co. 

Qualifications:  Ms. Matas brings to our board 
substantial expertise in capital structure and financial 
strategy gained through more than 30 years of 
professional experience in advising boards and 
management teams on capital markets, capital 
structure and risk assessment and management. 

Other Public Company Boards: 
Current:  Apollo Investment Corporation 
               BRP Group (Baldwin Risk Partners) 

After serving 17 years as a Sleep Number Director, Michael A. Peel will retire from the 

Board when his current term expires at the 2020 Annual Meeting of Shareholders.  The company 
sincerely thanks Mr. Peel for his service, dedication and leadership during his tenure as a member 
of the Board.  

Corporate Governance 
Information about the Board of Directors and its Committees 

The Board of Directors has determined that each of the following Directors who served as 
a member of our Board during any part of fiscal 2019 is an “independent Director” as defined by 
applicable rules of the Nasdaq Stock Market and the rules and regulations of the Securities and 
Exchange Commission (“SEC”): 

Daniel I. Alegre 
Deborah L. Kilpatrick, Ph.D. 
Kathleen L. Nedorostek  
Jean-Michel Valette 

Stephen L. Gulis, Jr. 
Brenda J. Lauderback 
Vicki A. O’Meara  

Michael J. Harrison 
Barbara R. Matas  
Michael A. Peel 

The Board maintains three standing committees, including an Audit Committee, a 

Management Development and Compensation Committee and a Corporate Governance and 
Nominating Committee.  Each of the committees of the Board has a charter and each of these 
charters is included in the investor relations section of the company’s website at 
http://ir.sleepnumber.com.  The information contained in or connected to our website is not 
incorporated by reference into or considered a part of this Proxy Statement. 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The current members of each of the Board committees are identified in the table below. 

Director 

Audit 
Committee 

Management 
Development and 
Compensation 
Committee 

Corporate 
Governance and 
Nominating  
Committee 

Daniel I. Alegre 
Stephen L. Gulis, Jr. 
Michael J. Harrison 
Deborah L. Kilpatrick, Ph.D. 
Brenda J. Lauderback 
Barbara R. Matas 
Kathleen L. Nedorostek 
Michael A. Peel 
Jean-Michel Valette* 

X 

X 

Chair 

X 

X 

Chair 

X 

X 
Chair 

X 
X 

*In his capacity as non-executive Chairman of the Board, Mr. Valette generally attends all 

committee meetings. 

The Board has determined that each Director serving on a committee meets the 

independence and other requirements applicable to such committee prescribed by applicable rules 
and regulations of the Nasdaq Stock Market, the SEC and the Internal Revenue Service. 

The Board of Directors has further determined that two current members of the Audit 

Committee, Stephen L. Gulis, Jr. and Barbara R. Matas, meet the definition of “audit committee 
financial expert” under rules and regulations of the SEC and meet the qualifications of “financial 
sophistication” under the Marketplace Rules of the Nasdaq Stock Market.  These designations 
related to our Audit Committee members’ experience and understanding with respect to certain 
accounting and auditing matters are disclosure requirements of the SEC and the Nasdaq Stock 
Market and do not impose upon any of them any duties, obligations or liabilities that are greater 
than those generally imposed on a member of our Audit Committee or of our Board of Directors. 

The Board of Directors met in person or by telephone conference four (4) times during 

2019.  The Audit Committee met in person or by telephone conference eight (8) times during 2019.  
The Management Development and Compensation Committee met in person or by telephone 
conference six (6) times during 2019.  The Corporate Governance and Nominating Committee 
met in person or by telephone conference eleven (11) times during 2019.  Each of the members of 
our Board of Directors serving in 2019 attended 75% or more of all meetings of the Board and 
committees on which they served during fiscal 2019. 

Audit Committee.  The Audit Committee is comprised entirely of independent Directors, 
currently including Barbara R. Matas (Chair), Stephen L. Gulis, Jr., and Deborah L. Kilpatrick, 
Ph.D. The Audit Committee provides assistance to the Board in satisfying its fiduciary 
responsibilities relating to accounting, auditing, operating and reporting practices of our company.  
The Audit Committee is responsible for providing independent, objective oversight with respect to 
our company’s accounting and financial reporting functions, internal and external audit functions, 
systems of internal controls regarding financial matters, cybersecurity, and legal, ethical and 
regulatory compliance.  The responsibilities and functions of the Audit Committee are further 
described in the Audit Committee Report beginning on page 84 of this Proxy Statement. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management Development and Compensation Committee.  The Management 
Development and Compensation Committee is comprised entirely of independent Directors, 
currently including Brenda J. Lauderback (Chair), Daniel I. Alegre, Michael J. Harrison and 
Kathleen L. Nedorostek.  The principal function of the Committee is to discharge the 
responsibilities of the Board relating to executive compensation and development of current and 
future leadership resources. 

The responsibilities and functions of the Management Development and Compensation 
Committee, as well as its processes and procedures for consideration and determination of executive 
and Director compensation, are further described in the Compensation Discussion and Analysis 
beginning on page 30 of this Proxy Statement. 

Corporate Governance and Nominating Committee.  The Corporate Governance and 
Nominating Committee is comprised entirely of independent Directors, currently including 
Michael J. Harrison (Chair), Stephen L. Gulis, Jr., Kathleen L. Nedorostek and Michael A. Peel.  
The primary functions of the Corporate Governance and Nominating Committee are to develop 
and recommend to the Board corporate governance principles to govern the Board, its 
committees, and our executive officers and team members in the conduct of the business and 
affairs of our company; to identify and recommend to the Board individuals qualified to become 
members of the Board and its committees; and to develop and oversee the annual Board and 
Board committee evaluation process. 

Board Leadership Structure 

Our Board is currently comprised of nine (9) independent Directors and one (1) executive 
Director, Shelly R. Ibach, who has served as our President and Chief Executive Officer since June 
2012.  Since February 2008, the Board has determined to separate the positions of Chairman of 
the Board and Chief Executive Officer based on its review of the appropriate leadership structure 
at this time.  Jean-Michel Valette, an independent Director, has served as Chairman of the Board 
since May 2010. 

Consistent with the company’s Corporate Governance Principles, the Board retains the 

right to review this determination and to either continue to maintain these positions as separated 
positions or to combine the positions, as the Board determines to be in the best interests of the 
company at the time.  During any period in which the positions of Chairman of the Board and 
Chief Executive Officer are combined, the Board would appoint a Lead Director from among the 
independent members of the Board, who would have certain Board leadership responsibilities 
specified in our Corporate Governance Principles. 

Board Role in Risk Oversight 

Our Board is responsible for overseeing the company’s policies and practices with respect 

to risk assessment and risk management and has delegated to the Audit Committee the 
responsibility of assisting the Board in fulfilling this role.  Among its duties and processes, the 
Audit Committee (a) reviews and discusses with management the company’s policies and 
practices with respect to risk assessment and risk management, including with respect to financial 
risk exposures, internal controls over financial reporting, and cybersecurity; (b) oversees the  

20 

 
 
 
 
company’s internal audit function and processes; (c) establishes and oversees procedures for 
receiving and addressing complaints regarding accounting, internal controls or auditing matters; 
(d) reviews legal compliance and other legal matters with the company’s legal counsel; and 
(e) reports to the full Board with respect to matters within its area of responsibility. 

The Audit Committee oversees the company’s internal audit function, which is 
responsible for undertaking an annual enterprise risk assessment process and reporting to the 
Audit Committee with respect to this assessment and related risk management and mitigation 
strategies.  The Audit Committee reviews and approves, at least annually, the company’s internal 
audit plan and receives quarterly reports with respect to the results of internal audits.  The leader 
of the company’s internal audit function reports directly to the Audit Committee with respect to 
internal audit matters, and the Audit Committee has authority to review and approve the 
appointment, replacement or dismissal of the leader of this function.  The leader of the internal 
audit function meets regularly in executive session with the Audit Committee without any other 
members of the company’s management team present. 

In addition to the Audit Committee’s role, each of the other committees considers risks 
within its respective areas of responsibility.  We believe our current Board leadership structure 
helps ensure proper risk oversight, based on the allocation of duties among committees and the 
role of our independent Directors in risk oversight. 

Director Nominations Process 

The Corporate Governance and Nominating Committee (the “CGNC”) administers the 

process for nominating candidates to serve on our Board of Directors.  The CGNC recommends 
candidates for consideration by the Board as a whole, which is responsible for appointing 
candidates to fill any vacancy that may be created between meetings of the shareholders and for 
nominating candidates to be considered for election by shareholders at our Annual Meeting. 

Consistent with the company’s Corporate Governance Principles, the CGNC periodically 

reviews with the Board the appropriate skills and characteristics required of Board members in 
the context of the current membership of the Board and the strategic direction of the company. 

The Board has established selection criteria to be applied by the CGNC and by the full 

Board in evaluating candidates for election to the Board.  These criteria, which are set forth in our 
Corporate Governance Principles, include general characteristics, areas of specific expertise and 
experience, and considerations of diversity.  The general characteristics include: 

• 

• 

Independence; 

Integrity; 

•  A proven record of accomplishment and sound judgment in areas relevant to our 

business; 

•  Belief in and passion for our mission and vision; 

•  The ability to bring strategic and innovative insights to the discussion and challenge 

and stimulate management; 

21 

 
 
•  Willingness to both speak one’s mind and consider divergent ideas and opinions; 

•  Understanding of, and ability to commit sufficient time to, Board responsibilities and 

duties; and 

• 

Subject matter expertise. 

The specific areas of expertise and experience sought by the CGNC and the Board from 
time to time will vary depending on the composition of the Board and the strategic direction of 
the company, but will generally include CEO experience, executive level experience with 
analogous businesses and industries, financial and accounting expertise, and functional expertise 
relevant to the strategic direction of the company or the needs of the committees of the Board. 

Our Director selection and nomination process specifically includes consideration of 

diversity, such as diversity of age, gender, race and national origin, educational and professional 
experience and differences in viewpoints.  The CGNC considers Director candidates in the 
context of the Board’s overall composition, including whether the Board has an appropriate 
combination of professional experience, skills, knowledge and variety of viewpoints and 
backgrounds in light of the company’s current and expected future needs.  We are committed to 
seeking Director candidates who reflect diverse perspectives, including a complementary mix of 
professional and personal backgrounds and experiences, which we believe is critical to the 
success of the company and its ability to create long-term value for our shareholders.   Currently, 
five of our ten Directors are women, two of our Directors are ethnically diverse, and two of our 
three standing committees are chaired by women.  If the Board’s new Director nominee is elected 
at the Annual Meeting of Shareholders, six of our ten Directors will be women. 

The CGNC reviews these selection criteria and the overall Director nomination process at 

least annually in connection with the nomination of Directors for election at the company’s 
annual meeting for consistency with best practices in corporate governance and effectiveness in 
meeting the needs of the Board from time-to-time. 

The CGNC may use a variety of methods for identifying potential nominees for election to 

the Board, including consideration of candidates recommended by Directors, officers or 
shareholders of the company.  The CGNC also has the authority under its charter to engage 
professional search firms or other advisors to assist the CGNC in identifying candidates for 
election to the Board, or to otherwise assist the CGNC in fulfilling its responsibilities. 

Shareholder nominations of candidates for membership on the Board submitted in 

accordance with the terms of our Bylaws will be reviewed and evaluated by the CGNC in the 
same manner as for any other nominations.  Any shareholder who wishes the CGNC to consider a 
candidate should submit a written request and related information to our corporate Secretary.  
Under our Bylaws, if a shareholder intends to nominate a person for election to the Board of 
Directors at a shareholder meeting, the shareholder is required to give written notice of the 
proposed nomination to the corporate Secretary at least 120 days prior to the first anniversary of 
the date that the company first released or mailed its proxy materials to shareholders in 
connection with the preceding year’s regular or annual meeting.  The shareholder’s notice must 
include, for each nominee whom the shareholder proposes to nominate for election as a Director: 
(i) the name, age, business address and residence address of the nominee, (ii) the principal 
occupation or employment of the nominee, (iii) the class and number of shares of capital stock of 

22 

 
 
the company that are beneficially owned by the nominee, and (iv) any other information 
concerning the nominee that would be required under the rules of the Securities and Exchange 
Commission in a proxy statement soliciting proxies for the election of such nominee.  The 
shareholder’s notice must also include: (i) the name and address of the nominating shareholder, as 
they appear on the company’s books, and (ii) the class and number of shares of the company that 
are owned beneficially and of record by the shareholder.  The shareholder’s notice must also be 
accompanied by the proposed nominee’s signed consent to serve as a Director of the company. 

Shareholder Engagement 

Our Board of Directors and management team maintain a deep commitment to strong 

corporate governance.  Engagement with, and accountability to, our shareholders are cornerstones 
of this commitment.  Accordingly, we maintain an active shareholder engagement program that 
facilitates channels of communication and aims to foster relationships with our shareholders to 
drive sustainable, long-term growth and shareholder value.  As part of our engagement program, 
members of our management team and one or more members of our Board of Directors regularly 
meet with shareholders, in-person or by phone, to discuss strategy, governance, pay for 
performance orientation, and other matters of shareholder interest.  Our ongoing shareholder 
engagement and commitment to long-term value creation will continue to inform the Board of 
Director’s deliberations in 2020 and beyond. 

Shareholders may communicate with the Board of Directors, its committees or any 

individual member of the Board of Directors by sending a written communication to our 
corporate Secretary at 1001 Third Avenue South, Minneapolis, MN 55404.  The corporate 
Secretary will promptly forward any communication so received to the Board, any committee of 
the Board or any individual Board member specifically addressed in the communication.  In 
addition, if any shareholder or other person has a concern regarding any accounting, internal 
control or auditing matter, the matter may be brought to the attention of the Audit Committee, 
confidentially and anonymously, by calling 1-800-835-5870, inserting the I.D. Code of AUDIT 
(28348) and following the prompts from the recorded message.  The company reserves the right 
to revise or make exceptions to this policy in the event that the process is abused, becomes 
unworkable or otherwise does not efficiently serve the purposes of the policy. 

Policy Regarding Director Attendance at Annual Meeting 

Our policy is to require attendance by all of our Directors at our Annual Meeting of 

Shareholders, except for absences due to causes beyond the reasonable control of the Director.  
All of the Directors then serving on our Board were in attendance at our 2019 Annual Meeting of 
Shareholders. 

Corporate Governance Principles 

Our Board of Directors has adopted Corporate Governance Principles that were originally 

developed and recommended by the CGNC.  These Corporate Governance Principles are 
available in the investor relations section of the company’s website at http://ir.sleepnumber.com.  
The information contained in or connected to our website is not incorporated by reference into or 
considered a part of this Proxy Statement.  Among these Corporate Governance Principles are the 
following: 

23 

 
 
 
Independence.  A substantial majority of the members of the Board should be 
independent, non-employee Directors.  It is the responsibility of the Board to establish the 
standards for independence, and the Board has followed the independence standards for 
companies listed on The Nasdaq Stock Market.  All of our Directors are independent except our 
Chief Executive Officer, Shelly R. Ibach.  All committees of the Board are composed entirely of 
independent Directors. 

Chairman and Chief Executive Officer Positions.  At the present time, the positions of 

Chairman of the Board and Chief Executive Officer are separated and the position of Chairman of 
the Board is held by a non-executive, independent member of the Board.  The Board retains the 
right to review this determination and to either continue to maintain these positions as separated 
positions or to combine the positions, as the Board determines to be in the best interests of the 
company at the time.  During any period in which the positions of Chairman of the Board and 
Chief Executive Officer are combined, the Board will appoint a Lead Director from among the 
independent members of the Board. 

Classified Board Structure.  Our Third Restated Articles of Incorporation provide for a 

classified Board serving staggered terms of three years each.  The Board will periodically review 
its classified Board structure in the context of other provisions and measures applicable to 
unsolicited takeover proposals with the objective of positioning the Board and the company to 
maximize the long-term value of our company for all shareholders. 

Majority Voting Standard with Resignation Policy for Board Elections.  Our Third 

Restated Articles of Incorporation provide for a majority voting standard in the case of 
uncontested elections of Directors and a plurality voting standard in the case of contested 
elections of Directors in order to reduce the risk of a “failed election” in a contested Director 
election.  If a nominee for Director who is an incumbent Director is not elected at a meeting of 
shareholders and no successor to the incumbent Director is elected at the meeting of shareholders, 
the incumbent Director shall promptly offer to tender his or her resignation to the Board.  The 
CGNC shall make a recommendation to the Board on whether to accept or reject the offer, or 
whether other action should be taken.  The Board shall act on whether to accept the Director’s 
offer, taking into account the CGNC’s recommendation, and publicly disclose (by press release, a 
filing with the SEC or other broadly disseminated means of communication) its decision and the 
supporting rationale within 90 days after the date of the certification of the election results.  The 
CGNC, in making its recommendation, and the Board, in making its decision, may each consider 
any factors or other recommendations that it considers relevant and appropriate.  The incumbent 
Director who offers to tender his or her resignation shall not participate in the Board’s decision.  
If such incumbent Director’s offer to tender his or her resignation is not accepted by the Board, 
such Director shall continue to serve until his or her successor is duly elected, or his or her earlier 
death, resignation, retirement, disqualification or removal. 

Board Diversity.  The CGNC considers Director candidates in the context of the Board’s 
overall composition, including whether the Board has an appropriate combination of professional 
experience, skills, knowledge and variety of viewpoints and backgrounds in light of the 
company’s current and expected future needs. We are committed to seeking Director candidates 
who reflect diverse perspectives, including a complimentary mix of professional and personal 
backgrounds and experiences, which we believe is critical to the success of the company and its 
ability to create long-term value for our shareholders. 

24 

 
 
Approach to Term and Age Limits.  We believe that specific or fixed term or age limits 

could cause the company to arbitrarily lose important contributors to the Board.  It is the sense of 
the Board, however, that a Director who reaches the age of 72 should promptly tender his or her 
resignation to the Chair of the CGNC, and the Board should have an opportunity to review the 
qualifications of the Director for continued Board membership.  The CGNC will review the 
qualifications of the Director for continued Board membership annually and make a 
recommendation to the Board each year, which will make a final determination with respect to the 
tendered resignation. 

Change in Responsibilities.  Directors who retire or who have a change in their principal 
employment or affiliation after joining the Board should not necessarily leave the Board.  There 
should, however, be an opportunity for the Board to review the qualifications of the Director for 
continued Board membership.  Any Director who undergoes a material change in principal 
employment or affiliation will promptly tender his or her resignation to the Chair of the CGNC.  
The CGNC will review the qualifications of the Director for continued Board membership and 
make a recommendation to the Board, which will make a final determination with respect to the 
tendered resignation. 

Other Board or Audit Committee Service.  The Board recognizes that service on other 
boards can in some circumstances limit the time that Directors may have to devote to fulfilling 
their responsibilities to the company.  It is the Board’s guideline that no Director shall serve on 
more than a total of four (4) public company boards (including the Sleep Number Board), no 
Director who is a named executive officer (of another company) serve on more than a total of two 
(2) public company boards (including the Sleep Number Board),  and that no member of the 
company’s Audit Committee shall serve on more than a total of three (3) public company audit 
committees (including the Sleep Number Audit Committee).  If any Director exceeds or proposes 
to exceed these guidelines, the Director is required to promptly notify the Chair of the CGNC and 
the committee will review the facts and circumstances and determine whether such service would 
interfere with the Director’s ability to devote sufficient time to fulfilling the Director’s 
responsibilities to the company.  Currently, none of the Directors serve on more than three public 
company boards, including the Sleep Number Board. 

Chief Executive Officer Service on Other Boards.  The Chief Executive Officer may not 

serve on more than one (1) public company board other than the Sleep Number Board of 
Directors. 

Board and Committee Evaluations.  The Board believes that the company’s governance 
and the Board’s effectiveness can be continually improved through evaluation of both the Board 
as a whole and its committees.  The CGNC is responsible for overseeing the annual evaluation of 
the Board’s effectiveness in these areas and reviewing the results and recommendations for 
improvement with the full Board.  The evaluation process includes an annual self-evaluation of 
the Board and its committees, as well as periodic individual director evaluations.  The CGNC 
retains an independent third party to manage the evaluation process to ensure that it remains as 
thorough and transparent as possible. 

Board Executive Sessions.  Executive sessions or meetings of independent Directors 

without management present will be held at least twice each year.  At least one session will be to 
review the performance criteria applicable to the Chief Executive Officer and other executive 
officers, the performance of the Chief Executive Officer against such criteria, and the 

25 

 
 
 
compensation of the Chief Executive Officer and other executive officers.  Additional executive 
sessions or meetings of independent Directors may be held from time-to-time as required.  The 
Board’s practice has been to meet in executive session for a portion of each regularly scheduled 
meeting of the Board.  Any member of the Board may request at any time an executive session 
without the presence of management.  Executive sessions or meetings with the Chief Executive 
Officer shall be held from time-to-time for a general discussion of relevant topics. 

Paid Consulting Arrangements.  The Board believes that the company should not enter 

into paid consulting arrangements with independent Directors. 

Board Compensation.  Board compensation should encourage alignment with 

shareholders’ interests and should be at a level equitable to comparable companies.  The 
Management Development and Compensation Committee is responsible for periodic assessments 
to assure these standards are being met. 

Share Ownership Guidelines for Executive Officers and Directors.  The Board has 
established the stock ownership guidelines for executive officers and Directors as further 
described in the Compensation Discussion and Analysis beginning on page 30 of this Proxy 
Statement and as summarized below.   

•  Executive Officer Ownership Guidelines.  The Chief Executive Officer is expected to 

achieve and maintain stock ownership equal to five times the Chief Executive 
Officer’s base salary and each of the other executive officers is expected to achieve 
and maintain stock ownership equal to three times the executive officer’s base salary.  
The executive officers are required to retain at least 50% of net shares after taxes from 
any grant until such time as the guideline is met. 

•  Board Ownership Guidelines.  Within five years of joining the company’s Board of 

Directors, each Director is expected to achieve and maintain stock ownership equal to 
five times the Director’s annual cash retainer.  Any Director who has not achieved the 
foregoing ownership objective by the required time period will not be permitted to sell 
any shares except to the extent required to pay the exercise price, transaction costs and 
taxes applicable to the exercise of stock options or the vesting of restricted shares.  
Exceptions to these restrictions on sale of shares may be granted by the Board in its 
sole discretion for good cause shown by any Director. 

Prohibition of Hedging or Pledging of Shares.  Under our policy with respect to trading in 

the company’s securities, Directors, officers, director-level and above team members and other 
team members designated by Sleep Number from time to time as “insiders” are prohibited from 
engaging in any form of hedging or monetization transactions involving the company’s securities, 
including, but not limited to, the use of financial instruments such as prepaid variable forwards, 
equity swaps, collars and exchange funds.  In addition, insiders are prohibited from engaging in 
short sales of the company’s securities and from trading in any form of publicly traded options, 
puts, calls or other derivatives of the company’s securities.  Insiders are also prohibited from 
engaging in any form of pledging of the company’s securities, including (i) purchasing company 
securities on margin; (ii) holding company securities in any account which has a margin debt 
balance; (iii) borrowing against any account in which company securities are held; or 
(iv) pledging company securities as collateral for a loan. 

26 

 
 
Conflicts of Interest.  Directors are expected to avoid any action, position or interest which 

conflicts with an interest of the company, or that gives the appearance of a conflict.  If any 
member of the Board becomes aware of any such conflicting or potentially conflicting interest 
involving any member of the Board, the Director should immediately bring such information to 
the attention of the Chairman of the Board, the Chief Executive Officer and the Chief Legal and 
Risk Officer of the company. 

Performance Goals and Evaluation.  The Management Development and Compensation 

Committee is responsible for establishing the procedures for setting annual and long-term 
performance goals for the Chief Executive Officer and for the evaluation by the full Board of his 
or her performance against such goals.  The committee meets at least annually with the Chief 
Executive Officer to receive his or her recommendations concerning such goals.  Both the annual 
goals and the annual performance evaluation of the Chief Executive Officer are reviewed and 
discussed by the independent Directors at a meeting or executive session of that group.  The 
committee is also responsible for setting annual and long-term performance goals and 
compensation for the other executive officers whom report directly to the Chief Executive 
Officer. 

Compensation Philosophy.  The Board supports and, through the Management 

Development and Compensation Committee, oversees team member compensation programs that 
are closely linked to business performance and emphasize equity ownership. 

Senior Management Depth and Development.  The Chief Executive Officer reports to the 
Board, at least annually, on senior management depth and development, including a discussion of 
assessments, leadership development plans and other relevant factors. 

Provisions Applicable to Unsolicited Takeover Attempts or Proposals.  The Board will 

periodically review (not less often than every three years) the company’s Third Restated Articles 
of Incorporation and Bylaws and various provisions that are designed to maximize shareholder 
value in the event of an unsolicited takeover attempt or proposal.  Such review includes 
consideration of matters such as the company’s state of incorporation, whether the company 
should opt in or out of applicable control share acquisition or business combination statutes, and 
provisions such as the company’s classified Board structure.  The objective of this review is to 
maintain a proper balance of provisions that will not deter bona fide proposals from coming 
before the Board, and that will position the Board and the company to maximize the long-term 
value of our company for all shareholders. 

Shareholder Approval of Equity-Based Compensation Plans.  Shareholder approval will 

be sought for all equity-based compensation plans. 

Corporate Responsibility and Sustainability 

At Sleep Number, our mission is to improve lives by individualizing sleep 
experiences.  This mission – and our values of passion, integrity, innovation, courage and 
teamwork – are central to our company culture, business strategy and community engagement. As 
a purpose driven company and leader in sleep innovation, we are committed to making a positive 
impact on customers, communities, team members, shareholders … and the world we all share.  
Better quality sleep has the power to transform lives by improving individuals’ health and 
wellness.  That is why we are dedicated to our mission and creating a world that’s healthier, 

27 

 
 
 
kinder, more compassionate, and more connected.  Our innovations and investments have 
improved more than 12 million lives while delivering superior value creation for our 
shareholders.  

Team: As a company with purpose, we have created a unique culture of talented and 

highly engaged team members dedicated to improving lives and having a meaningful impact on 
society.  We value individuality and embrace each other’s unique talents, perspectives and 
experiences. We strive to help every team member realize their potential.  Our more than 4,400 
team members are building fulfilling careers and making the world a better place through proven 
quality sleep.  To contribute to their well-being, it is our policy to maintain a safe and healthy 
work environment and treat all team members fairly and with respect.  

Communities: Every day, we educate consumers on the importance of sleep and its vital 
connection to overall health and wellness, inspiring them to make sleep a priority in their lives.  
Because quality sleep is essential to a healthier and happier society, we are committed to helping 
future generations benefit from better sleep. We are making good progress toward our goal of 
improving the well-being of more than one million youth through quality sleep by 2025. In 2019, 
through our partnerships with leading national organizations focused on youth health and 
wellness initiatives, we improved the lives of more than 350,000 youth through advocacy, 
education and product donations. 

Suppliers and Business Partners: We strive to align with suppliers and business partners 
who share our values and mission. We communicate our Code of Conduct for Business Partners 
to all active suppliers and require them to acknowledge their commitment to it.  This Code of 
Conduct for Business Partners articulates our expectations related to labor and human rights, 
health and safety, environmental issues, ethics, and compliance with related laws, rules and 
regulations, and describes our rights to monitor and enforce supplier compliance. Sleep Number 
provides team members and management who have direct responsibility for supply chain 
management with training on matters within the scope of the Code and monitors suppliers’ 
compliance with our standards and the Code through both formal audits and informal visits.  

Environment: We are committed to understanding and reducing the environmental impact 

of our end-to-end operations, including headquarters, stores, designs, manufacturing and supply 
chain and waste emissions.  At our more than 600 stores, plants and corporate offices, we have 
successful programs to reduce and divert landfill waste.  We also offer mattress recycling options 
to our customers in select cities and work with trusted partners to give old mattresses new life as 
carpet padding.  We continue to pursue sustainable practices and standards to reduce our energy 
consumption.  As part of our supply chain evolution, we are reducing transportation time and the 
environmental impact of our logistics by, among other actions, working with and choosing 
suppliers with supply points proximate to Sleep Number operations or taking actions to improve 
the proximity.  

Corporate Responsibility and Sustainability Report: We recently published our first 

comprehensive Corporate Responsibility and Sustainability Report, which provides information 
about our social, environmental and governance practices and priorities. The report underscores 
our strong commitment to well-being and our culture of diversity, inclusion and respect; our long-
standing enterprise position on human rights; our disciplined focus on product quality; and our 
high expectations for integrity and sound judgment from our team, suppliers, and business 

28 

 
 
 
 
 
 
 
partners.  A copy of the Corporate Responsibility and Sustainability Report is included in our 
Investor Relations section of our website at http://ir.sleepnumber.com. The information contained 
in or connected to our website is not incorporated by reference into or considered a part of this 
Proxy Statement. 

Code of Business Conduct 

We are committed to the highest standards of ethical business practices throughout our 

company. Our company values, team member training, company policies and culture underscore 
our expectations for integrity and provide clear guidelines for business decisions and behavior.  

In addition, we have a Code of Business Conduct, provided to all team members, which 

addresses legal and ethical issues that may be encountered by our team members during their 
normal course of business.  The Code of Business Conduct is reviewed annually with the Audit 
Committee and instructs and requires that our team members comply with applicable laws, 
engage in ethical and safe conduct in our work environment, avoid conflicts of interests, conduct 
our business with integrity and high ethical standards, and safeguard our company’s assets.   

Team members are required to report any conduct that they believe in good faith violates 
our Code of Business Conduct.  The Code of Business Conduct also sets forth procedures under 
which team members or others may report through our management team and, ultimately, directly 
to our Audit Committee (confidentially and anonymously, if so desired) any questions or 
concerns regarding accounting, internal accounting controls or auditing matters. 

All of our team members are required to periodically certify their commitment to abide by 

our Code of Business Conduct.  We regularly monitor compliance with the Code of Business 
Conduct and report findings to our Audit Committee.  We also provide training in key areas 
covered by the Code of Business Conduct to help our team members to comply with their 
obligations. 

A copy of the Code of Business Conduct is included in our Investor Relations section of 

our website at http://ir.sleepnumber.com.  We intend to disclose any amendments to and any 
waivers from a provision of our Code of Business Conduct on our website.  The information 
contained in or connected to our website is not incorporated by reference into or considered a part 
of this Proxy Statement. 

Related Party Transactions Policy 

The Board of Directors has adopted a written policy intended to ensure the proper 
approval and reporting of transactions between the company and any of its Directors, nominees 
for Director, executive officers or significant shareholders or entities or persons related to them 
that would be required to be disclosed by the company pursuant to Item 404 or Regulation S-K of 
the Federal securities laws.  Under this policy, any proposed or existing related party transaction 
is subject to the approval or ratification of the Corporate Governance and Nominating Committee.  
A copy of the Related Party Transactions Policy can be accessed through our Investor Relations 
website at http://ir.sleepnumber.com.  The information contained in or connected to our website is 
not incorporated by reference into or considered a part of this Proxy Statement.  There were no 
related party transactions during the year ended December 28, 2019 and there are none currently 
contemplated. 

29 

 
 
 
COMPENSATION COMMITTEE REPORT 

The Management Development and Compensation Committee of the Board of Directors (the 
“Committee”), consisting entirely of independent Directors, has reviewed and discussed the 
following Compensation Discussion and Analysis with management, and based on this review 
and discussion, the Committee recommended to the Board that the Compensation Discussion and 
Analysis be included in this Proxy Statement. 

The Management Development and Compensation Committee 

Brenda J. Lauderback, Chair 
Daniel I. Alegre 
Michael J. Harrison 
Kathleen L. Nedorostek 

COMPENSATION DISCUSSION AND ANALYSIS 

Table of Contents: 

Purpose Driven Company 

2019 Performance and Accomplishments  

Pay and Performance Alignment 

Compensation Actions  

Base Salary 

Annual Incentive Plan (AIP) 

Long-Term Incentive Plan (LTI) 

Compensation Philosophy and Approach 

Compensation Program Overview 

Other Elements of Compensation 

Compensation Governance, Practices, and 
Policies 

Page 

31 

32 

34 

35 

35 

35 

38 

43 

44 

45 

46 

30 

 
 
 
 
 
 
 
 
 
 
 
Introduction 

The Compensation Discussion and Analysis (CD&A) describes our executive compensation 
program, including the objectives and elements of compensation as well as determinations made 
by the Committee regarding our named executive officers (NEOs).   

For 2019, the following five executive officers were determined to be NEOs as a result of their 
position during the year as chief executive officer (CEO), or chief financial officer (CFO), or their 
total compensation making them among the three other highest paid executives for the fiscal year.  

Name 

Shelly R. Ibach 
David R. Callen 
Melissa Barra 
Andrea L. Bloomquist 
Suresh Krishna 

Position Title 

President and Chief Executive Officer (CEO) 
Chief Financial Officer (CFO) 
Senior Vice President and Chief Sales, Services and Strategy Officer 
Senior Vice President and Chief Product Officer 
Senior Vice President and Chief Operations, Supply Chain and Lean Officer 

Purpose Driven Company  

As a purpose driven company in health and wellness, our mission is to improve lives by 
individualizing sleep experiences. Our vision is to become one of the world’s most beloved 
brands by delivering an unparalleled sleep experience. By executing our consumer innovation 
strategy, we have become the leader in sleep innovation with five significant competitive 
advantages: proprietary sleep innovations, longitudinal data, lifelong customer relationships, 
brand communications and exclusive direct-to-consumer distribution. We are committed to 
delivering superior shareholder value by: (1) increasing consumer demand; (2) leveraging our 
business model; and (3) deploying capital efficiently.  

Sleep disorders have been declared a public health epidemic by the U.S. Centers for Disease 
Control. One in three adults suffers from a lack of adequate sleep. We are taking on big 
challenges, like sleep deprivation, with our revolutionary Sleep Number 360® smart beds that 
deliver proven quality sleep. Based on analysis of over 25 million sleep sessions, our research 
shows that sleepers who routinely use their 360® smart bed features and SleepIQ® technology can 
improve quality sleep by over 15 minutes each night, nearly 100 hours each year. Third-party 
studies have shown that even 15 minutes more quality sleep per night increases a body’s ability to 
stave off weight gain or a cold and can increase productivity. With the significant opportunity to 
improve peoples’ lives through higher quality sleep, in 2020 we entered into an extensive 
collaboration with world-renowned Mayo Clinic to advance sleep science and cardiovascular 
medicine. By uniting our unparalleled sleep knowledge and technology with world-class 
clinicians and researchers, we’re poised to make meaningful advancements to the science of 
sleep, with goals to materially foster better sleep – and health – for society. 

The 360 smart bed effortlessly adjusts throughout the night. SleepIQ technology – the operating 
system of the bed – uses artificial intelligence and machine learning to automatically adjust the 
comfort and support for each individual. It then provides a SleepIQ® score, a nightly measure of 
quality sleep against an individual’s personal best and delivers personalized insights to improve 

31 

 
 
 
 
 
 
quality sleep via the SleepIQ® mobile application. Sleep Number leverages the sleep and 
biometric data collected during sleep sessions – expected to exceed one billion by the end of 2020 
– to continuously improve all 360 smart beds with ongoing over-the-air updates. 

Our inclusionary culture results in a high level of engagement and propensity to perform. We 
embrace individuality and inspire people to be their best, as we work together to improve lives.  

2019 Performance and Accomplishments  

We delivered superior performance in 2019 with growth in both our top line and bottom line 
results near the high end of our internal expectations.  This performance exceeded street 
consensus and the midpoint of our external guidance.  Consumers’ response to our revolutionary 
360 smart beds has been exceptional, driving double-digit demand for six consecutive quarters 
including accelerated growth in the fourth quarter of 2019.  Highlights of our full year financial 
results include: 

•  Record net sales of $1.7 billion (+11%) with positive 

comp sales for the sixth consecutive year 

•  Net operating profit (NOP) of $112.1 million (+21%) 
and adjusted EBITDA of $190.4 million (+15%), 
while continuing to prioritize investments in our near- 
and long-term growth drivers  

•  EPS growth of 41% to $2.70, within 2 points of the 

ambitious long-term $2.75 EPS target   

•  Operating cash flow growth 44% to $189 million with 
$59 million in capital expenditures and $146 million 
invested to repurchase Sleep Number stock (totaling 
$575 million over the last three years)  

•  Return on invested capital (ROIC) of 17.8%, up 180 
basis points and 141% greater than our weighted cost 
of capital 

Performance metrics in our 
compensation program: 

Long-term incentive plan 

Net Sales growth 

NOP growth 

ROIC 

Share price 

Annual incentive plan 

Adjusted EBITDA 

For additional information on our non-GAAP financial measures, such as adjusted EBITDA and 
ROIC, and their reconciliation to operating income and net income, as applicable, see “Non-
GAAP Data Reconciliations” on pages 23 and 24 of our Annual Report on Form 10-K filed on 
February 25, 2020. 

32 

 
 
 
 
 
 
 
 
 
We delivered a total shareholder return (TSR) for one, three and five years that was in the top 
quartile of our peer companies (as described on page 49) when measured through the end of our 
fiscal year 2019.    

5-YEAR TSR 
(1/2/2015 – 12/28/2019) 

3-YEAR TSR 
(12/30/2016 – 12/28/2019) 

1-YEAR TSR 
(12/28/2018 – 12/28/2019) 

Building lifelong relationships with our customers, while investing to ensure broad consumer 
relevance, has resulted in sustainable, profitable growth, including a 5-year EPS CAGR of 17%, 
and 5-year Total Shareholder Return of 85%. We remain committed to investing in initiatives that 
deliver meaningful value for our team, customers and communities. We expect our advantaged 
and efficient business model, combined with near- and long-term investments, will continue to 
deliver superior returns for our shareholders.  

Awards 
In addition to these financial results, Sleep Number was the recipient of multiple awards 
recognizing excellence in product innovation and design, manufacturing quality and safety, and 
the achievements of its senior leadership and President & CEO.  

The Climate360 smart bed received the prestigious CES 2020 “Best of Innovation” award and 
was selected as CES Innovation Honorees across Health & Wellness and Tech for a Better World 
categories. It received eight additional “best of” awards from tech and consumer media during 
CES. The 360 smart beds were selected as CES 2020 Innovation Honorees in three categories: 
Smart Home, Health & Wellness and Tech for a Better World. 

33 

 = Sleep Number = S&P 400 Specialty Stores Index = Peer Companies 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pay and Performance Alignment 

The letter to shareholders from our CEO in this Proxy Statement and the section “2019 
Performance and Accomplishments” provides highlights of our performance for the year.  The 
following is a summary of our company performance that determined the actual payouts earned  
for our 2019 AIP and 2017 Performance RSUs.  The performance and payouts for these incentive 
programs are described in more detail later in this CD&A. 

Element 

2017 
Performance 
RSUs 
(performance 
period of fiscal 
years 2017 to 
2019) 

Performance Achieved 
−  Annual net sales growth rates of 10.2%, 6.0%, and 
10.9% were close to or above target in all three 
years 

−  Annual NOP growth for 2017 at 19.9% and 2019 at 
21.3% was close to or above maximum.  Our below-
threshold NOP growth for 2018 was primarily due 
to significant investments in our business that were 
essential to our long-term strategy 

−  Average ROIC premium vs. weighted average cost 
of capital (WACC) was 102%, well in excess of 
threshold 

−  Total shareholder return (TSR) was 119% for the 

three-year performance period 

Payout 

128.5% of target payout 
(124% of target on net sales and 
133% of target on NOP)   
 (Compared to a payout of 89.3% 
of target for 2016 Performance 
RSUs) 

ROIC negative modifier 
threshold was exceeded  

Share price increased from 
$22.62 to $49.59 (during the 
three-year performance period) 

2019 AIP 

−  Adjusted EBITDA for 2019 was $190.4 million 

(+15.0% or +$24.8 million vs. 2018 and 106% of the 
AIP goal for target payout) 

128.3% of target payout 
(Compared to a payout of 53.5% 
of target for 2018) 

Pay earned for 2019 demonstrates that when the company exceeds its internal goals, payouts are 
above target.  The following chart illustrates the alignment between our incentive payouts and 
shareholder outcomes for the three-year period from 2017 to 2019. 

)

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E
T
S
E
V
N
I

0
0
1
$
(

R
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T
D
E
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E
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34 

 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Compensation Actions 

Each March, the Committee considers both shareholder feedback and market data provided by its 
independent consultant when setting the base pay and target incentive opportunities for our 
executive officers. The Committee generally seeks to align the target direct compensation 
opportunity with the median of the market (our approach to benchmarking is described in more 
detail on page 49).  

Given the significant weight the executive compensation program places on at-risk and 
performance-based incentive opportunities, the compensation realized by our executive 
officers will vary significantly depending on company performance against pre-determined 
goals and changes in shareholder value, an important design objective of our executive 
compensation program.           

Base Salary   

We set base salaries for our executive officers to be competitive and to allow us to attract and 
retain top executive talent.  Base salaries represent 16% of the CEO’s target total direct 
compensation and 38% on average for our other NEOs. 

Our Committee reviews base salaries annually, considering market data and both individual and 
company performance when making base pay decisions.  At its meeting on March 8, 2019, the 
Committee approved the base salary adjustments effective March 24, 2019 shown in the 
following table.  Ms. Barra and Mr. Krishna each received a combination of a merit increase 
based on performance and a special adjustment in recognition of their additional responsibilities 
and expanded leadership roles within the Company.  Other NEOs each received merit increases 
that considered market position and their performance. 

Name 

Shelly R. Ibach 
David R. Callen 
Melissa Barra 
Andrea L. Bloomquist 
Suresh Krishna 

Base Salary at 
March 25, 2018 
(Annualized) 
$950,000 
$483,828 
$380,531 
$432,390 
$415,760 

Base Salary at 
March 24, 2019 
(Annualized) 
$1,000,000 
$508,019 
$456,637 
$454,010 
$457,336 

Note:  The base salary adjustments approved by the Committee in March 2019 were effective with 
the pay period beginning March 24, 2019.    

Annual Incentive Plan (AIP)   

Performance Metric.  Our AIP provides our executive officers with an annual incentive 
opportunity contingent upon our adjusted EBITDA performance.  Adjusted EBITDA is a useful 
indicator of our annual financial performance and our ability to generate cash flow from operating 
activities, which we believe to be an important source of our shareholder value creation.  We 
define adjusted EBITDA as net income plus:  income tax expense, interest expense, depreciation 
and amortization, stock-based compensation expense and asset impairments (as detailed in our 
quarterly and annual financial filings).  For additional information on adjusted EBITDA, 
including a reconciliation to net income see “Non-GAAP Data Reconciliations” on page 23 of our 
Annual Report on Form 10-K filed on February 25, 2020.   

35 

 
 
 
 
 
Design Overview.  The design of our AIP has two main components that determine the amount 
of the payout earned by our NEOs for company performance.  First is the executive officer’s 
target incentive opportunity, which is set each year by the Committee considering market data and 
their position within the company.  The other component is Company performance measured 
against goals for adjusted EBITDA that determine the percent of the target payout earned for the 
year.  It is the combination of these two components that results in the final AIP payout for our 
NEOs.   

AIP Target 
Incentive 
Opportunity 

% of Target Payout  
(earned for adjusted EBITDA  
performance vs. goals) 

AIP Payout 
for 2019 

Our AIP includes an opportunity to receive a progress payment if a first half performance goal for 
adjusted EBITDA is achieved or exceeded.  The progress payment is equal to half of the AIP 
target incentive for the first half of the year.  If the progress payment is earned and paid out in 
July of the fiscal year, it is subtracted from the annual payout earned and paid out following the 
end of the fiscal year in February.  By having this opportunity for a progress payment in our AIP, 
it reinforces the importance of starting out the year with strong first half performance.  

Individual Target Incentive.  Each executive officer has a target incentive that is expressed as a 
percent of the actual salary they receive for the fiscal year.  The Committee reviews these targets 
annually to ensure that they are aligned with the median target incentives and total cash 
opportunities of our peers and the market (our peer group and approach to benchmarking is 
described on page 49).  The Committee approved the following target annual incentives for the 
named executive officers for 2019, which were unchanged from 2018.   

Name 

Shelly R. Ibach 
Other NEOs 

AIP Target  
Incentive for 2019  
(% of salary received) 
120% 
55% 

2019 Performance Goals.  At its meeting on February 12, 2019, the Committee approved the 
following performance goals and range of payout opportunity for the 2019 AIP.  These goals and 
payout opportunities were set to provide a strong motivation for achievement of stretch 
performance objectives and a reasonable sharing rate of incremental adjusted EBITDA.  The 
following is an overview of the goals and payout levels that were approved for the 2019 AIP: 

•  Target:  The performance goal for the target payout of 100% was set at adjusted EBITDA 
of $178.8 million, an 8% increase over 2018 actual of $165.6 million.  When this goal was 
set, it represented approximately top quartile performance compared to the three-year 
historical growth rate in EBITDA of our peer companies.   

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
•  Maximum:  The performance goal for the maximum payout of 250% was set by 

considering an appropriate sharing rate for how the AIP payout cost changes with 
incremental adjusted EBITDA above the goal for target payout.  This is consistent with 
the methodology followed for the 2018 AIP.   

•  Threshold:  The performance goal for the threshold payout of 40% was set at 2018 actual 

adjusted EBITDA of $165.6 million, which was 93% of the goal for target payout.  For the 
2018 AIP, the threshold was set at 84% of the goal for target payout.  This higher 
threshold goal for 2019 was established considering the importance of the Company 
achieving near- and long-term growth and profit initiatives and to ensure that no full year 
AIP would be earned if adjusted EBITDA decreased from 2018 to 2019.       

AIP Payout  
(% of Target) 

Threshold 
Target 
Maximum 

40% 
100% 
250% 

Annual 
Adjusted  
EBITDA Goals 
(in millions) 
$165.6 
$178.8 
$234.1 

% of Goal 
for Target 
Payout 

% Change 
vs. 2018 
Actual 

93% 
100% 
131% 

0% 
8.0% 
41.4% 

For the progress payment opportunity, the Committee approved a first half goal for 2019 of $75.5 
million in adjusted EBITDA.  The first half goal for 2019 represented our first half operating plan 
aligned with the annual AIP goal for target payout of $178.8 million. 

2019 Performance.  Our adjusted EBITDA for 2019 was $190.4 million, up 15% over 2018 and 
106% of the AIP goal for target payout. For this level of 2019 adjusted EBITDA (between target 
and maximum), we earned an AIP payout of 128.3% of target. The Committee approved this 
payout, as it was determined based on the approved structure for the 2019 AIP and is reflective of 
our pay for performance alignment.  

Actual 

AIP Payout 
(% of Target) 

128.3% 

Adjusted 
EBITDA 

$190.4 

% of Goal for 
Target Payout 

% Change vs. 
2018 Actual 

106% 

+15.0% 

Our first half adjusted EBITDA was $78.9 million, which was above our goal of $75.5 million in 
order to earn a progress payment for the 2019 AIP.  As a result, there was a progress payment 
made to NEOs and participants in the AIP in July 2019.    

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
2019 Payout.  The following table shows the actual AIP total payout earned for 2019 based on 
the base salary received during 2019, the target incentive opportunity for each NEO and the 
approved payout of 128.3% of target.   There was a progress payment made for the first half of 
2019, so a portion of the AIP total payout amounts shown below was paid out in July 2019, with 
the balance paid out in February 2020.   

Name 

Shelly R. Ibach 
David R. Callen 
Melissa Barra 
Andrea L. Bloomquist 
Suresh Krishna 

2019 AIP  
Total Payout 

$1,521,835 
$354,544 
$309,833 
$316,851 
$315,949 

Note:  The progress payments made in July 2019 and included in the AIP total 
payout amounts shown above were as follows:  for Ms. Ibach, $293,077; for 
Mr. Callen, $68,317; for Ms. Barra, $57,958; for Ms. Bloomquist, $61,054; and 
for Mr. Krishna, $60,245. 

Long-Term Incentive Plan (LTI)  

Design Overview.  LTI is the largest component of the total direct compensation opportunity for 
our executive officers.  It provides a reward opportunity that is directly aligned with the long-term 
interest of our shareholders.  As an incentive, there is only payout value if we achieve long-term 
company performance goals or, for stock options, positive stock price appreciation.  The grants 
have multi-year vesting requirements which also assist in the retention of our executive team; 
considered especially important to executing a long-term oriented innovation strategy. 

The design of our LTI includes two types of annual equity grants:  Performance RSUs and Stock 
Options.  For 2019, our executive officers received an annual total LTI grant value that was split 
75% in Performance RSUs and 25% in Stock Options (same mix as the 2018 LTI grants).   This 
combination appropriately rewards our executive officers for achieving long-term profitable 
growth and the creation of shareholder value. 

Total LTI 
Grant 
Value 

75% 

25% 

Performance RSUs 
(Target Grant Value) 

Stock Options  
(Grant Value) 

These LTI grants only have payout 
value if company performance goals 
are achieved for RSUs or 
shareholder value is created for stock 
options 

As a condition of accepting any LTI grant, our executive officers agree to reasonable restrictions 
on their activities during and for a reasonable period of time after their respective termination of 
employment, including, but not limited to, the assignment of inventions, non-competition, non-
solicitation, confidentiality, and an agreement to arbitrate disputes. 

2019 Stock Option Grants.  Stock options vest in three equal annual installments on each of the 
anniversaries following the grant date.  Their term expires 10 years after the grant date, provided 
they have not been exercised or cancelled earlier due to certain events, and their exercise price is 
equal to the closing trading price of the company’s common stock on the grant date.   

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The number of stock options granted in 2019 was determined by dividing the target option grant 
value (25% of the executive officer’s total LTI grant value) by the calculated grant date fair value 
per stock option.  In this calculation of the grant date option value, we derive a Black-Scholes 
value under generally accepted accounting principles, using a 20-day average stock price leading 
up to grant date in order to mitigate short-term stock price volatility. See the footnotes to the 
“Summary Compensation Table” and “Grants of Plan-Based Awards” for a description of how 
grant date fair value is determined for purposes of the disclosure in these tables. 

For stock options granted to our NEOs as part of our annual LTI award process on March 29, 
2019, the 20-day average share price was $46.78, estimated Black-Scholes value per option was 
$19.18, and the option exercise price was $47.00.  For stock options also granted to Ms. Ibach on 
September 18, 2019, the 20-day average share price was $42.49, estimated Black-Scholes value 
per option was $17.42, and the option exercise price was $43.91.   

2019 Performance RSU Grants.  Performance RSUs become vested on the third anniversary of 
the grant date, and a percent of target is earned and paid out based on company performance 
against annual growth goals over a three-year performance period.  The payout under the 
Performance RSUs may be reduced based on an ROIC modifier (the modifier can only reduce a 
payout, not increase it).  The performance metrics for 2019 Performance RSUs are annual growth 
in net sales and NOP over fiscal years 2019, 2020 and 2021.  Prior to the grant date, the 
Committee established annual growth goals for each of the three years, considering the 
Company’s long-range strategic plan and historical performance of our peer group.  Performance 
against these annual growth goals will determine the percent of target payout earned for net sales 
and NOP for the entire performance period.  The annual measurement for either metric can range 
from 50% to 200% of target, with the threshold payout being 50% of target if the threshold 
performance goal is achieved.   

At the end of the three-year performance period, the payout for Performance RSUs is determined 
based on the average of the payouts earned for each of the three years in the performance period, 
with net sales and NOP equally weighted each year.  By assessing growth achieved each year 
relative to long-term growth goals, our executive officers are able to make the appropriate 
investments in the business during ever-changing market and competitive environments while 
prioritizing long-term sustainable profitable growth.  

The final payout of Performance RSUs is subject to a ROIC modifier that can reduce the payout 
by up to 20%.  The reduction occurs if the three-year average basis points difference between 
ROIC and weighted average cost of capital (WACC) for the 2019-2021 period is below a certain 
threshold established by the Committee prior to the grant date.  The ROIC modifier was added to 
the design of the Performance RSUs in 2015 to reduce the payout if capital investments in the 
business do not generate returns that are sufficiently above the WACC. 

39 

 
 
 
 
 
 
 
 
 
 
The following chart illustrates how the overall payout for 2019 Performance RSUs, covering the 
2019-2021 period, will be determined, which is the same design as the 2018 Performance RSUs.  

Net Sales 

NOP 

2019 

2020 

2021 

Net sales  
annual growth 
each year 

% of target payout 
earned for net sales 
each year 

2019 

2020 

2021 

NOP  
annual growth 
each year 

% of target payout 
earned for NOP  
each year 

Three-year average 

% of target earned 
for net sales 

Three-year average 

% of target earned 
for NOP 

Overall payout:  Average of the % of target earned for net sales and NOP (equal weighting) 

times the target number of Performance RSUs granted; then subject to a 
potential reduction of up to 20% if the difference between ROIC and WACC is 
below a certain threshold 

The target number of Performance RSUs for the 2019 award was determined by dividing the 
grant value (equal to 75% of the executive officer’s total LTI grant value) by the estimated grant 
date fair value per share, which is calculated using 20-day average stock price leading up to grant 
date in order to mitigate short-term stock price volatility.  See the footnotes to the “Summary 
Compensation Table” and “Grants of Plan-Based Awards” for a description of how grant date fair 
value is determined for purposes of the disclosure in these tables. 

For Performance RSUs granted to our NEOs as part of our annual LTI award process on March 
29, 2019, the 20-day average share price was $46.78.  For Performance RSUs also granted to Ms. 
Ibach on September 18, 2019, the 20-day average price was $42.49.  

2019 LTI Grant Values.  The Committee approves a total LTI grant value for each executive 
officer, considering the executive officer’s performance and level of responsibility, as well as the 
competitive position of the officer’s targeted total direct compensation.  The Committee seeks to 
make LTI grants to provide a total direct compensation opportunity that is near the market 
median.  

The following table summarizes the LTI grants made to our NEOs in 2019, and the split in grant 
value between Performance RSUs (75%) and Stock Options (25%).  The LTI grant value for Ms. 
Ibach is the total value of Performance RSU and Stock Option awards made during 2019, which 
occurred on March 29, 2019 as part of our annual LTI award process and on September 18, 2019 
as part of our regular mid-year review of executive officer compensation.  Ms. Ibach is the only 
NEO who received an additional LTI award on September 18, 2019.  See “Grants of Plan-Based 
Awards” for more information on these awards.      

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
Actual LTI Grants during 2019 (Granted March 29, 2019 
or September 18, 2019) * 

Name 

Performance RSU 
Grant Value at 
Target 

Stock Option 
Grant Value 

Total LTI  
Grant Value 

Shelly R. Ibach 
David R. Callen 
Melissa Barra 
Andrea L. Bloomquist 
Suresh Krishna 

$2,850,000 
$393,750 
$393,750 
$375,000 
$356,250 

$950,000 
$131,250 
$131,250 
$125,000 
$118,750 

$3,800,000 
$525,000 
$525,000 
$500,000 
$475,000 

Performance RSU 
grants only have 
payout value if 
company performance 
goals are achieved.   

Stock options only 
have value if 
shareholder value is 
created. 

*  The actual grant date fair value for these LTI grants as disclosed in the Summary Compensation Table will vary slightly from 
the amounts shown above due to valuation assumptions as described in the footnotes to the “Grants of Plan-Based Awards” table 
on page 53. 

2017 Performance RSU Payout.  The 2017 Performance RSUs covering the 2017-2019 period, 
which are similar in design as the 2019 Performance RSUs, were granted on March 21, 2017 and 
vested and paid out on March 21, 2020 in the form of shares of common stock, less tax 
withholding settled in shares of common stock.  Based on net sales and NOP annual growth over 
the three fiscal years (2017, 2018, and 2019), the overall payout earned for this grant was 128.5% 
of target.  As described below, this was an average of the percent of target payout earned for 
growth in net sales and NOP in each of the three years covered by the award.  The ROIC 
modifier, which could have reduced this payout, was surpassed and did not apply.   

The following is a summary of how the 128.5% of target payout was determined for the 2017 
Performance RSUs.   

•  Annual net sales growth of 10.2% for 2017, 6.0% for 2018, and 10.9% for 2019 was close 
to or above the annual growth goal of 7% for target payout. The three-year average payout 
earned on net sales growth was 124% of target. 

•  Annual NOP growth of 19.9% for 2017 and 21.3% for 2019 was close to or above the 
annual growth goal of 20% for maximum payout. Our annual NOP growth of 0.6% for 
2018 was below the annual growth goal for threshold payout. This was due to the impact 
of significant investments in our business during this period that were essential to our 
long-term strategy.  The three-year average payout earned on NOP growth was 133% of 
target. 

•  Total payout earned was 128.5% which is an average of what was earned for net sales and 

NOP (weighted equally). 

•  Average ROIC premium vs. WACC of 102% exceeded the 30% premium threshold, so 

the ROIC modifier did not apply. 

•  Total shareholder return (TSR) was 119% for the performance period, which increased the 

value for shares that were earned and paid out.  

41 

 
 
 
 
 
 
 
 
 
The following are the annual growth goals that were established for the 2017 Performance RSU 
grant. 

% of Target 
Payout 

Threshold 
Target 
Maximum 

50% 
100% 
200% 

Annual 
Growth in  
Net Sales 
4% 
7% 
15% 

Annual 
Growth in 
NOP 
4% 
9% 
20% 

Average % Difference 
Between  
ROIC and WACC 
30.0% or greater 
20.0% - 29.9% 
10.0% - 19.9% 
0.1% - 9.9% 
0% or lower 

% Reduction in 
Target Number of 
RSUs 
No reduction 
-5% 
-10% 
-15% 
-20% 

The following charts show the actual performance achieved for the performance period and how 
the total payout of 128.5% of target was determined. 

Net Sales 
($M)  

% Annual 
Growth 

2017 
2018 
2019 

$1,444  
$1,532  
$1,698 

10.2% 
6.0% 
10.9% 

Three-year average: 

% of 
Target 
Payout 
139% 
84% 
149% 
124% 

NOP 
($M) 

$91.9  
$92.4  
$112.1 

% Annual 
Growth 

19.9% 
0.6% 
21.3% 

Three-year average: 

% of 
Target 
Payout 
199% 
0% 
200% 
133% 

Total payout:  128.5% of target 
(equal weighting of average payout earned 
on Net Sales and NOP) 

Return on 
Invested 
Capital (ROIC) 
14.3% 
16.0% 
17.8% 

Weighted 
Average Cost of 
Capital (WACC) 
7.7% 
8.9% 
7.4% 

Three-year average: 

ROIC 
Premium vs. 
WACC 
86% 
80% 
141% 
102% 

2017 
2018 
2019 

ROIC modifier was not applied to this payout 
(Three-year average premium of 102% was 
above the threshold of 30%) 

2017 Special Performance RSU Grant.  In 2017, a special award of Performance RSUs was 
made to executive officers including the NEOs.  The award was tied to achieving an EPS goal of 
$2.75 for fiscal year 2019.  This goal was 250% of the $1.10 in EPS reported for 2016.  Given the 
uncertainty of corporate tax rates at the time of the award in 2017, it was stipulated in the award 
agreement that the 2019 goal would be adjusted to the 2016 effective corporate tax rate for Sleep 
Number of 32.3%.  With this adjustment, the goal for 2019 EPS became the equivalent of $3.27, 
up from the original goal of $2.75. 

Our Company achieved reported EPS for 2019 of $2.70, which was a compound annual growth 
rate of nearly 35% from 2016 to 2019, and within 2% of the original goal of $2.75.  This was 
below the adjusted goal of $3.27.  As a result, the Special Performance RSU award was not 
earned and will be forfeited.  Note that based on SEC rules, the grant date fair value for this award  
42 

 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
is still included in the Stock Awards column of the Summary Compensation Table for 2017 and 
considered part of the total compensation of our NEOs for that year even though the award was 
ultimately not earned.  Additional information on this award can be found in the Compensation 
Discussion and Analysis of the Company’s 2018 Proxy Statement.   

Compensation Philosophy and Approach  

The executive compensation program is designed to support our long-term strategic orientation.  
It is competitive, heavily weighted toward performance-based incentive programs, and allows for 
appropriate risk taking and investments in the business as we execute our consumer innovation 
strategy.  Our incentive programs reward our executive officers for superior performance to 
deliver sustainable, profitable growth.  The incentive opportunities are tied to multiple financial 
metrics that support our business strategy and are aligned with shareholder interests.  

Our executive compensation program is designed to: 

•  Motivate and retain a talented management team to achieve superior company 

performance that is sustainable over time 

•  Provide a market competitive total compensation opportunity that is predominantly 

performance based and at risk 

•  Reward executives for achieving financial performance goals and creating shareholder 

value 

•  Reinforce our philosophy of pay for performance with opportunities to earn above 

median compensation for performance that exceeds goals 

Shareholders have expressed their support of our executive compensation program and its 
alignment with company performance.  Over the last five years (2015-2019), an average of 96% 
of votes cast by shareholders were in support of our annual proposal to approve, on an advisory 
basis, the compensation of the company’s NEOs including 97% of votes cast at our 2019 Annual 
Meeting.  We have maintained this strong support from our shareholders over time.  We have 
regular outreach discussions with shareholders to learn more about their perspectives. We 
regularly review and update our executive compensation program to ensure alignment with our 
objectives.  We also adhere to many governance best practices and policies. 

43 

 
 
 
 
 
 
 
 
Compensation Program Overview 

Our pay for performance compensation program has three main components that make up the 
total direct compensation opportunity for our executive officers, as summarized in the table 
below.  With the effectiveness of the program, there were no changes to the design of these 
elements of our compensation program for 2019.   

Element 

Form 

Metrics 

Performance 
Restricted  
Stock Units 
(Performance RSUs)  
(75% of LTI Grant 
Value) 

Net Sales Growth 
(50% Weighting) 
NOP Growth  
(50% Weighting) 
ROIC Modifier 
Share Price Growth 

Performance 
Period 

Three-year 
vesting and 
performance 
period  

Non-Qualified Stock 
 Options (NQSOs) 
(25% of LTI Grant 
Value) 

Share Price Growth 

Three-year 
vesting period 
and ten-year term 

Cash 

Adjusted EBITDA 
(100% weighting) 

One year 

Cash 

n/a 

n/a 

Description 

Annual equity grant opportunity.  Payout 
can range from 0 to 200% of target RSUs 
granted based on net sales and NOP 
annual growth over the three-year 
performance period, subject to a 
potential ROIC performance modifier.  
Value is tied to share price 

Annual equity grant opportunity.  
Options only have value if future share 
price is higher than share price at time 
of grant 

Target annual incentive opportunity 
represents a percent of base salary.  
Actual payout can range from 0 to 250% 
of target based on adjusted EBITDA 
performance for the year 

Fixed pay component, reviewed annually 
and eligible for merit considering 
individual performance and positioning 
vs. external benchmarks 

Long-Term 
Incentive 
Plan (LTI) 

Annual 
Incentive 
Plan (AIP) 

Base 
Salary 

By design, our executive compensation mix is heavily weighted toward performance-based 
incentive programs that only have value if company performance meets or exceeds pre-
determined financial goals, or if shareholder value increases.  As highlighted in the charts below, 
over 80% of our CEO’s target total direct compensation opportunity is performance-based and 
fully at-risk; for our other NEOs, this percentage is over 60%.   

CEO 

Other NEOs 

Base 

LTI 

Base 

LTI 

AIP 

Our LTI and AIP are 
performance-based incentive 
programs that are tied to 
company performance metrics 
aligned with shareholder 
interests. 

LTI:  Net Sales, NOP, 
ROIC and share 
price 

AIP:  Adjusted EBITDA 

AIP 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Elements of Compensation 

Benefits.  Our executive officers participate in the benefit programs provided to our benefit 
eligible team members.  This includes company provided medical, dental, basic life, short-term 
disability, long-term disability, and a matched 401(k) plan.  Our NEOs participate in the 401(k) 
plan on the same basis as all other team members.  There is no supplemental matching program, 
excess plan, or other retirement program.  The value of the 401(k) matching contribution made 
by the company for our NEOs is included in “All Other Compensation” as disclosed in the 
“Summary Compensation Table” on page 51. 

Non-Qualified Deferred Compensation Plan.  As described in more detail on page 57, our 
executive officers along with other leaders may elect to defer a portion of their salary, AIP 
payout, and Performance RSU payout under this non-qualified deferred compensation plan.  The 
company does not make any contributions to this plan on behalf of participants.  The plan offers a 
range of investment options for the tracking of an investment return on the deferrals, and 
participants can elect how their deferrals will be distributed in the future. 

Executive Benefits and Perquisites.  Consistent with our commitment to emphasize pay for 
performance in our mix of total compensation, our executive officers receive very few executive 
benefits and perquisites.  The company has paid for a supplemental long-term disability that 
provided a benefit of 60% of pay in excess of the limits under the group plan.  The Committee 
approved the elimination of this executive benefit at the end of 2019.  The company provides only 
two perquisites to our executive officers:  financial counseling and an annual executive physical 
exam.  The annual limit for financial counseling is $15,000 for our CEO and $8,000 for our other 
NEOs.  The company pays for the cost after insurance coverage of an annual executive physical 
exam.  Amounts reimbursed for financial counseling or the executive physical exam are fully 
taxable to the executive and there is no “gross up” by the company to cover these taxes for the 
executive. 

Employment Agreements.  We do not have employment agreements with any of our executive 
officers that provide for continued employment for any period of time.   

Severance Plan.  Our executive officers and other key leaders of the company participate in the 
Sleep Number Executive Severance Pay Plan.  This plan provides for severance pay, prorated AIP 
incentive, and other benefits such as outplacement and limited COBRA reimbursement in the 
event of involuntary termination of employment not for cause or termination for good reason, 
including for events following a change-in-control, as those terms are defined in the plan.  This 
plan is described in more detail in the section labeled “Potential Payments Upon Termination or 
Change in Control” found on page 58. 

45 

 
 
 
 
        
 
 
 
 
Compensation Governance, Practices, and Policies 

In order to meet the key objectives of our executive compensation program, the Company has 
adopted a strong corporate governance framework with the following practices and policies that 
ensure alignment with shareholder interests.  There have been no changes to these policies or 
practices since the last disclosure in the 2019 Proxy Statement. 

Compensation Practice 

Sleep Number Policy or Practice 

Pay for performance 

Yes  A significant percentage of the total direct compensation package is performance-based.  

Robust stock ownership 
guidelines 

Yes 

Executive officers and members of the Board of Directors are subject to stock ownership 
guidelines.  

Annual shareholder “Say 
on Pay” 

Yes 

We value our shareholders’ input on our executive compensation programs. Our Board of 
Directors seeks an annual non-binding advisory vote from shareholders to approve the 
executive compensation disclosed in our CD&A, tabular disclosures and related narrative of 
this Proxy Statement. 

Annual compensation risk 
assessment 

Yes  A risk assessment of our compensation programs is performed on an annual basis. 

Clawback provisions 

Yes 

We have clawback provisions that allows for recovery of cash incentive awards and earned 
LTI payouts in the event of inaccurate financial statements or other actions that would 
constitute “cause” or “adverse action.”  In addition, certain participants are subject to 
automatic forfeiture in connection with misconduct resulting in an accounting restatement. 

Independent compensation 
consultant 

Yes 

The Committee retains an independent compensation consultant to advise on the executive 
compensation program and practices and assist in the benchmarking of compensation levels. 

Double-trigger vesting 

Yes 

Hedging of Company stock 

No 

Pledging of Company 
stock 

No 

If outstanding LTI grants are assumed or substituted upon a change-in-control, the vesting of 
the LTI grants will only be accelerated if the executive is terminated without cause or 
terminates with good reason within two years of the change-in-control (i.e., “double trigger 
vesting”). 

Members of the Board of Directors, executive officers, director-level and above team 
members, and other team members designated by the Company from time-to-time as insiders 
may not directly or indirectly engage in transactions intended to hedge or offset the market 
value of Sleep Number common stock owned by them. 
Members of the Board of Directors, executive officers, director-level and above team 
members, and other team members designated by the Company from time-to-time as insiders 
may not directly or indirectly pledge Sleep Number common stock as collateral for any 
obligation. 

Tax gross-ups 

No  We do not provide tax gross-ups to our executive officers, other than for relocation benefits 

that are applied consistently for all team members. 

LTI Grant Practices and 
Procedures Policy 

Repricing of stock options 

Employment contracts 

Yes 

No 

No 

We have a policy that documents the practices and procedures for making LTI grants to 
eligible team members including executive officers.  This policy specifies approval 
procedures, timing of awards, and the award formulas that determine the number of options or 
RSUs granted. 

Our equity incentive plan does not permit repricing of stock options without shareholder 
approval or the granting of stock options with an exercise price below fair market value. 

None of our NEOs has an employment contract that provides for continued employment for 
any period of time. 

46 

 
 
 
 
 
 
Stock Ownership.  Encouraging stock ownership among our executive officers is critical in 
aligning their interests with those of our shareholders.  The company has stock ownership 
guidelines in place for executive officers as well as for members of the Board of Directors.  The 
following is the value of share ownership that is expected at various levels under these guidelines:  

•  5x base salary for CEO  

•  3x base salary for executive officers (other than CEO), and  

•  5x annual cash retainer for Board members 

According to the guidelines, the stock ownership value includes:  shares owned outright, shares 
held in the Profit Sharing and 401(k) Plan or the Executive Deferral Plan, after tax intrinsic value 
of vested and outstanding stock options, after tax value of outstanding Performance RSUs 
(prorated to the extent that any year of the performance period has been completed and the payout 
for that year is known).  Until the guideline is met, executives are required to hold 50% of the net 
shares from the vesting or payout of any LTI grant or from the exercise of stock options.  
Directors are expected to achieve the guideline level of ownership within five years of their 
appointment to the Board.  

Committee and Governance.    The Committee is comprised entirely of independent, non-
employee Directors.  The key responsibilities of the Committee as outlined in its charter include: 

•  Review and approve the company’s compensation philosophy 

•  Establish executive compensation structure and programs designed to motivate and reward 

superior company performance  

•  Lead the Board of Directors’ annual process to evaluate the performance of the CEO 

•  Determine the composition and value of compensation for the CEO and other executive 
officers including base salaries, annual cash incentive awards, long-term equity-based 
awards, benefits, and perquisites 

•  Establish, administer, amend and terminate executive compensation and major team 

member benefit programs 

•  Assess management development progress and talent depth, organizational strategy, and 

succession planning for key leadership positions in the context of the company’s strategic, 
operational and financial growth objectives 

•  Establish structure and amount of non-employee Director compensation 

The Committee usually meets five to six times per year, in person or by conference call.  The 
Chairman of the Board, our CEO, other members of our management team, and the Committee’s 
independent compensation consultant may be invited to attend all or a portion of a Committee 
meeting, depending on the nature of the agenda.  Also, the Committee consistently meets in 
executive session without members of management present. 

Neither our CEO nor any other member of our management team votes on any matters before the 
Committee.  The Committee, however, solicits the views of our CEO on compensation matters, 
other than her own, and particularly with respect to the compensation of members of the senior 
management team reporting to the CEO.  The Committee also solicits the views of other members 

47 

 
 
 
 
of senior management and the company’s Human Resources department on topics related to key 
compensation elements and broad-based team member benefit plans. 

Role of Independent Compensation Consultant.  Under its charter, the Committee has the 
authority to retain and consult with independent advisors to assist in fulfilling their 
responsibilities and duties.  To maintain the independence of these advisors, use by the company 
of any of these advisors for work other than that expressly commissioned by the Committee must 
be approved in advance by the Committee. 

Since fiscal 2013, the Committee has retained Frederic W. Cook & Co., Inc. (FW Cook) as its 
independent compensation consultant.  At the Committee’s request each year, FW Cook certifies 
that it continues to be an independent advisor and discloses information in a letter to the 
Committee that demonstrates this independence.  The Committee assessed this certification and 
disclosure information and concluded that no conflict of interest or independence concerns exist 
in the engagement of FW Cook as the Committee’s independent compensation consultant.  In the 
course of its engagement, the independent compensation consultant: 

•  Provides on-going assessment of each of the principal elements of the company’s 

executive compensation program 

•  Advises the Committee on the design of both the annual cash incentive plan and the long-

term equity incentive program 

•  Works with the Committee and representatives of senior management to assess and refine 

the company’s peer group for ongoing comparative analysis purposes 

•  Provides the Committee with updates related to regulatory and legislative matters 

•  Reviews market data, trends and analyses based on proxy data for our peers and other data 

sources to inform executive compensation levels and design 

•  Provides advice and guidance to the Committee on pay actions for executives 

CEO Assessment Process.  The Committee evaluates Ms. Ibach's performance by soliciting input 
from all members of the Board.  The Board also assesses Ms. Ibach's performance against 
objectives incorporating key strategic and operational factors, including growth, profitability, 
product innovation, advancement of strategic initiatives, organizational development and investor 
relations.  The CEO performance feedback from all independent Board members is consolidated 
into a report which is the basis of a full Board discussion in Executive Session led by the Chair of 
the Committee.  The Board's assessment of Ms. Ibach's performance is a major consideration in 
determining any compensation adjustments for the coming year. 

Compensation Risk Assessment.  Based on an annual risk assessment, the company has 
determined that none of its compensation policies, practices or programs is reasonably likely to 
have a material adverse effect on the company.  The results of this risk assessment were shared 
with the Committee. 

48 

 
 
 
 
 
 
 
 
 
 
Peer Group.  The Committee, in consultation with FW Cook, annually reviews the composition 
of the industry peer group to ensure that the included companies are appropriate in terms of size 
and business focus.  The selected peer group consists of publicly traded companies that are within 
a range of size compared to Sleep Number and involved in household/home furnishing, 
appliances, retail, or technology industries with a focus on products delivered direct to consumers.  
The selection criteria also consider other factors such as whether the company demonstrates high 
growth particularly through product development or market expansion or whether the company 
has products or service driven through technology or innovation.   To ensure that our peer group 
includes companies of appropriate size and scope, we generally aim to select companies whose 
net sales and market capitalization are within a range of one-third to three times our own 
comparable metrics.   

The following is the peer group as of September 2018 that was then utilized in the benchmarking 
reviewed by the Committee for compensation actions approved in March 2019 and described in 
this 2020 Proxy Statement: 

Aaron’s, Inc. 
Columbia Sportswear Company 
Conn’s, Inc. 
The Container Store Group, Inc. 
Deckers Outdoor Corporation 
Dolby Laboratories, Inc. 
Ethan Allen Interiors Inc. 
Express Inc. 
Haverty Furniture Companies Inc. 

iRobot Corporation 
La-Z-Boy Incorporated 
Leggett & Platt, Incorporated 
Pier 1 Imports Inc. 
RH 
Steven Madden, Ltd. 
Tempur Sealy International, Inc. 
Vitamin Shoppe, Inc. 

In September 2019, the Committee approved changes to the peer group for purposes of 
benchmarking that will be reviewed for compensation actions in March 2020 (disclosed in the 
2021 Proxy Statement).  They approved the removal of Columbia Sportswear, which is a 
controlled company that made it difficult to make valid pay comparisons.  They also approved the 
removal of Express, Pier 1, and Vitamin Shoppe, which are not currently aligned with Sleep 
Number’s growth strategy.  In their place, the Committee approved the addition of three 
companies given their growth characteristics, consumer innovation, use of technology, and 
comparability in size:  Herman Miller, Inc.; Steelcase Inc.; and Plantronics, Inc.     

Benchmarking.  With the assistance of FW Cook, the Committee considers market data on base 
salary, target total cash compensation, and target total direct compensation when establishing 
compensation levels for executive officers.  The sources for this market comparison are from peer 
group pay data (most recent disclosures) and certain retail, technology or general industry surveys 
from third parties.  For each executive, we attempt to match as closely as possible our position to 
what is most comparable in our peers or the surveys.  This competitive analysis is just one factor 
considered when making pay decisions on base salary or incentive opportunities.   

The Committee generally seeks to align target total direct compensation opportunities with the 
median of the market, while providing opportunity for top quartile compensation for performance 
above goal and below median compensation for performance below goal. Additionally, 
performance goals are set with consideration for peer group performance. 

49 

 
 
 
 
 
 
 
 
 
 
Tax Considerations.  We have historically considered the deductibility of executive 
compensation under Section 162(m) of the Internal Revenue Code in our design and operation of 
various incentive programs including AIP and LTI.  The Tax Cut and Jobs Act, signed into law on 
December 22, 2017 (the “Tax Act”), among other things, repealed the exemption from the $1 
million compensation deduction limit under Section 162(m) for “performance-based” 
compensation effective for the company’s taxable years beginning after December 31, 2017, 
subject to transition relief for binding contracts entered into prior to November 2, 2017.  Our AIP 
and LTI programs are designed to permit the grant and payment of equity or cash incentive 
awards that qualify as “performance-based” compensation, which, to the extent applicable, would 
be exempt from the Section 162(m) deduction limitation.  The Committee intends to administer 
the existing AIP and LTI programs, to the extent covered under the transition rule, with a view 
towards preserving their ability to qualify as exempt “performance-based” compensation for 
purposes of Section 162(m).  However, the Committee does not require all compensation 
programs, including AIP and LTI, to be fully deductible under Section 162(m) as the Committee 
believes it is important to preserve flexibility in maintaining compensation programs that are 
aligned with our compensation philosophy. Given the Tax Act repeal of the performance-based 
pay exception, the Committee may design future programs and administer the existing programs 
in a manner that does not satisfy the requirements for an exemption from the Section 162(m) 
deduction limit. 

We currently expect that we will continue to structure our executive compensation program 
consistent with our pay for performance philosophy so that a significant portion of total executive 
compensation is linked to the performance of our company. 

50 

 
 
 
 
 
 
 
 
 
Summary Compensation Table 

The following table contains compensation information for the last three fiscal years relating to 

the named executive officers. Note that the AIP awards earned for each fiscal year are reported under the 
heading “Non-Equity Incentive Plan Compensation.” The values shown under the headings “Stock 
Awards” and “Option Awards” are the grant date fair values of the awards received in each fiscal year. 
This does not represent what was earned or paid out for these awards due to performance. The details of 
our named executive officers’ compensation are discussed in the Compensation Discussion and Analysis 
beginning on page 30. 

Name 
And Principal 
Position 

Shelly R. Ibach 
  President and CEO 

David R. Callen 
  SVP and CFO 

Melissa Barra 

SVP and Chief Sales, 
Services and Strategy 
Officer 

Andrea L. Bloomquist 
  SVP and Chief Product 
  Officer 

Suresh Krishna 
  SVP and Chief 

Operations, Supply Chain 
and Lean Officer 

Year 

Salary 
($) 

Bonus 
($) 

Stock 
Awards(1)(2) 
($) 

Option 
Awards(1) 
($) 

Non- 
Equity 
Incentive 
Plan 
Compensa-
tion(3) 
($) 

All Other 
Compensa- 
tion(4) 
($) 

Total 
($) 

2019 

$988,462 

2018 

$926,923 

2017 

$841,923 

2019 

$502,437 

2018 

$472,763 

2017 

$428,431 

2019 

$439,074 

2019 

$449,021 

2018 

$429,484 

2017 

$416,520 

2019 

$447,742 

2018 

$412,965 

2017 

$400,500 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

$2,878,408 

$978,858 

$ 1,521,835 

$   44,727 

$6,412,290 

$2,158,898 

$725,426 

$    589,837 

$   31,620 

$4,432,704 

$4,740,701 

$540,042 

$ 1,137,400 

$   30,363 

$7,290,429 

$ 395,740 

$ 135,133 

$   354,544 

$   16,023 

$1,403,877 

$ 377,850 

$ 126,927 

$   139,111 

$   18,075 

$1,134,726 

$ 682,486 

$ 116,614 

$   285,120 

$   10,802 

$1,523,453 

$ 395,740 

$ 135,133 

$   309,833 

$    19,961 

$1,299,741 

$ 376,940 

$ 128,717 

$    316,851 

$   17,353 

$1,288,882 

$ 323,749 

$ 108,825 

$    126,376 

$   20,061 

$1,008,495 

$ 682,486 

$ 116,614 

$    277,194 

$   10,054 

$1,502,868 

$ 357,905 

$ 122,301 

$   315,949 

$   24,029 

$1,267,926  

$ 323,749 

$ 108,825 

$    121,515 

$   31,597 

$998,651 

$ 682,486 

$ 116,614 

$    266,533 

$   11,802 

$1,477,935 

(1)  Reflects the aggregate grant date fair value of equity awards granted during fiscal years 2019, 2018 and 2017, computed in accordance 
with FASB ASC Topic 718. See Notes to the Consolidated Financial Statements included in our Annual Report on Form 10-K for the 
fiscal year ended December 28, 2019, for a discussion of the relevant assumptions used in calculating these amounts. 

(2)  The “Stock Awards” column includes Performance RSU awards granted during fiscal years 2019, 2018, and 2017 and a special 

performance-vested RSU award granted during fiscal 2017. The amounts included for these awards represent the grant date fair value 
assuming the achievement of the performance goals for a target payout. As noted on page 42 of the Compensation Discussion and 
Analysis, the special performance-vested RSU award granted during fiscal 2017 was not earned and none of the RSUs for the award 
were paid out.  The grant date fair value for this award is included in the table above even though no value was realized from the award.  
The amounts included in “Stock Awards” for 2017 were:  for Ms. Ibach, $3,104,528; for Mr. Callen, $329,280; for Ms. Bloomquist, 
$329,280; and for Mr. Krishna, $329,280.  If the Performance RSU awards granted during fiscal year 2019 had been calculated 
assuming that the maximum payout had been earned, the grant date fair value of these Performance RSU awards would have been as 
follows: for Ms. Ibach, $5,756,816; for Mr. Callen, $791,480; for Ms. Barra, $791,480; for Ms. Bloomquist, $753,880; and for Mr. 
Krishna, $715,810. For further information on these awards, see the “Grants of Plan-Based Awards” table and the discussion in the 
Compensation Discussion and Analysis under the heading “Long-Term Incentive Plan (LTI).” 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(3)  Represents annual incentive compensation earned under the AIP. See the discussion in the Compensation Discussion and Analysis 

under the heading “Annual Incentive Plan (AIP).” 

(4)  All other compensation includes the costs of (i) reimbursement for personal financial planning and tax advice; (ii) company sponsored 
physical exam; (iii) company matching contribution to the 401(k) Plan according to a matching formula and contribution limits that are 
the same for all participants; and (iv) annual premium for supplemental long-term disability coverage, which is no longer being 
provided by the company to executive officers after the end of fiscal year 2019.   

52 

 
 
 
 
 
 
 
Grants of Plan-Based Awards 

The following table summarizes for each of the named executive officers the non-equity 

incentive award opportunity under the AIP for fiscal year 2019 and the equity awards 
(Performance RSUs and Options) made during the fiscal year 2019. 

Estimated Future Payouts 
Under Non-Equity Incentive 
Plan Awards(1) 

Estimated Future Payouts 
Under Equity Incentive 
Plan Awards 

Name 
Shelly R. Ibach 

Thresh- 
old 
($) 
$293,077 

Target 
($) 
$1,186,153 

Maxi- 
mum 
($) 
$2,965,383 

Thresh- 
old 
(#) 

Target 
(#) 

Maxi- 
mum 
(#) 

4,126 

49,700 

99,400 

1,026 

12,355 

24,710 

Grant 
Date 

 3/29/19(2) 
 3/29/193) 
 9/18/19(2) 
 9/18/19(3) 

All 
Other 
Option 
Awards: 
Number 
of 
Securities 
Under- 
lying 
Options 
(#) 

All 
Other 
Stock 
Awards: 
Number 
of Shares 
of Stock 
or Units 
(#) 

Exercise 
or Base 
Price of 
Option 
Awards 
($/Sh) 

40,405 

$47.00 

10,045 

$43.91 

Grant 
Date 
Fair 
Value of 
Stock and 
Option 
Awards 
($)(4) 

$2,335,900 
$   797,671 
$   542,508 
$   181,187 

David R. Callen 

$68,317    $276,340 

$690,850     

Melissa Barra 

3/29/19(2) 
3/29/19(3) 

 3/29/19(2) 
 3/29/19(3) 

699 

8,420 

16,840 

6,845 

$47.00 

$   395,740 
$   135,133  

$57,958     $241,491 

$603,727   

699 

8,420 

16,840 

6,845 

$47.00 

$   395,740 
$   135,133 

Andrea L. Bloomquist 

$61,054   $246,961 

$617,403   

3/29/19(2) 
3/29/19(3) 

666 

8,020 

16,040 

6,520 

$47.00 

$   376,940 
$   128,717 

Suresh Krishna 

$60,245      $246,258 

$615,645   

 3/29/19(2) 
 3/29/19(3) 

633 

7,615 

15,230 

6,195 

$47.00 

$   357,905 
$   122,301 

(1)  This represents the cash annual incentive opportunity for 2019 under the AIP.  The actual amounts earned under this plan for 2019 are 
reported in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table. The threshold reflects the 
amount that would be payable under the plan if only the minimum performance level for first half of 2019 is achieved, which would 
result in an AIP payout of only the progress payment.  If the minimum performance level for payment of the threshold amount is not 
achieved, then no incentive would be payable under the plan.  See discussion in the Compensation Discussion and Analysis under the 
heading “Annual Incentive Plan (AIP).” 

(2)  This represents Performance RSU awards described in greater detail in the Compensation Discussion and Analysis under the heading, 
“Long-Term Incentive Plan (LTI).”  The target number of Performance RSUs will be adjusted based on company performance against 
annual growth goals over a three-year performance period covering fiscal years 2019, 2020 and 2021.  There can also be a reduction in 
the target number of Performance RSUs for ROIC performance below a threshold.  Performance RSUs are also subject to a three-year 
vesting requirement from the grant date.  If any dividends are paid on our common stock, the holders of the Performance RSUs would 
receive dividends at the same rate as paid to other shareholders if and when the Performance RSU award is earned and becomes fully 
vested. 

(3)  These awards represent stock options described in greater detail in the Compensation Discussion and Analysis under the heading, 
“Long-Term Incentive Plan (LTI).” These stock options have an exercise price equal to the closing trading price of the company’s 
common stock on the grant date. The options vest in three equal annual installments on each of the anniversaries following the grant 
date. These options remain exercisable for up to 10 years from the grant date, subject to earlier termination upon certain events related 
to termination of employment. 

(4)  Reflects the grant date fair value computed in accordance with FASB ASC Topic 718.  The value for Performance RSU awards reflects 

the target award value. 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Outstanding Equity Awards at Fiscal Year-End 

The following table summarizes the total outstanding equity awards for each of the named 

executive officers as of December 28, 2019. 

Option Awards 

Stock Awards 

Name 

Shelly R. Ibach 

David R. Callen 

Melissa Barra 

Number of 
Securities 
Underlying 
Unexercised 
Options 
(#)   
Exercisable 

Number of 
Securities 
Underlying 
Unexercised 
Options (#)  
Unexercisable 

Option 
Exercise 
Price  
($) 

Option 
Expiration 
Date 

17,900 
10,146 
41,950 
27,430 
29,480 
57,790 
35,813 
--- 
17,032 
--- 
--- 
--- 
--- 
--- 

7,395 
4,420 
11,010 
7,733 
--- 
2,980 
--- 
--- 
--- 

6,300 
4,860 
3,315 
8,255 
5,290 
--- 
--- 
2,129 
--- 
--- 
--- 

--- 
--- 
--- 
--- 
--- 
--- 
17,907(1) 
--- 
34,063(3) 
--- 
40,405(5) 
10,045(6) 
--- 
--- 

--- 
--- 
--- 
3,867(1) 
--- 
5,960(3) 
--- 
6,845(5) 
--- 

--- 
--- 
--- 
--- 
2,645(1) 
--- 
--- 
4,256(3) 
--- 
6,845(5) 
--- 

$28.99 
$25.99 
$21.15 
$17.77 
$33.32 
$18.81 
$23.61 
--- 
$34.35 
--- 
$47.00 
$43.91 
--- 
--- 

$17.36 
$33.32 
$18.81 
$23.61 
--- 
$34.35 
--- 
$47.00 
--- 

$21.28 
$17.77 
$33.32 
$18.81 
$23.61 
--- 
--- 
$34.35 
--- 
$47.00 
--- 

2/23/2022 
6/1/2022 
4/1/2023 
3/28/2024 
3/16/2025 
3/22/2026 
3/21/2027 
--- 
3/21/2028 
--- 
3/29/2029 
9/18/2029 
--- 
--- 

4/7/2024 
3/16/2025 
3/22/2026 
3/21/2027 
--- 
3/21/2028 
--- 
3/29/2029 
--- 

   2/18/2023 
3/28/2024 
3/16/2025 
3/22/2026 
3/21/2027 
--- 
--- 
3/21/2028 
--- 
3/29/2029 
--- 

Equity 
Incentive 
Plan 
Awards:  
Number of 
Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
(#) 

Equity 
Incentive 
Plan 
Awards:  
Market or 
Payout Value 
of Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
($)(9) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
62,850(4) 
--- 
--- 
49,700(7) 
12,355(8) 

--- 
--- 
--- 
--- 
--- 
--- 
11,000(4) 
--- 
8,420(7) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
7,855(4) 
--- 
8,420(7) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
$3,116,732 
--- 
--- 
$2,464,623 
$   612,684 

--- 
--- 
--- 
--- 
--- 
--- 
$   545,490 
--- 
$   417,548 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
$   389,529 
--- 
$   417,548 

Number of 
Shares or 
Units of 
Stock That 
Have Not 
Vested  
(#) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
89,051(2) 
--- 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
--- 
19,224(2) 
--- 
--- 
--- 
              --- 

--- 
--- 
--- 
--- 
--- 
13,152(2) 
--- 
--- 
--- 
--- 
              --- 

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested  
($)(9) 

--- 
--- 
--- 
--- 
--- 
--- 
--- 
$4,416,039 
--- 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
--- 
$953,318 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
--- 
--- 
$652,208 
--- 
--- 
--- 
--- 
--- 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Outstanding Equity Awards at Fiscal Year-End, continued 

Option Awards 

Stock Awards 

Number of 
Securities 
Underlying 
Unexercised 
Options 
(#)   
Exercisable 
--- 
--- 
--- 
--- 
--- 
--- 

Number of 
Securities 
Underlying 
Unexercised 
Options (#)  
Unexercisable 
3,867(1) 
--- 
5,110(3) 
--- 
6,520(5) 
--- 

4,770 
9,500 
3,866 
--- 
2,555 
--- 
--- 
--- 

--- 
--- 
3,867(1) 
--- 
5,110(3) 
--- 
6,195(5) 
--- 

Option 
Exercise 
Price  
($) 
$23.61 
--- 
$34.35 
--- 
$47.00 
--- 

$19.38 
$19.38 
$23.61 
--- 
$34.35 
--- 
$47.00 
--- 

Option 
Expiration 
Date 

3/21/2027 
--- 
3/21/2028 
--- 
3/29/2029 
--- 

4/11/2026 
4/11/2026 
3/21/2027 
--- 
3/21/2028 
--- 
3/29/2029 
--- 

Number of 
Shares or 
Units of 
Stock That 
Have Not 
Vested  
(#) 

--- 
19,224(2) 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
19,224(2) 
--- 
--- 
--- 
--- 

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested  
($) (9) 

--- 
$   953,318 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
$   953,318 
--- 
--- 
--- 
--- 

Equity 
Incentive 
Plan 
Awards:  
Number of 
Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
(#) 

--- 
--- 
--- 
9,425(4) 
--- 
8,020(7) 

--- 
--- 
--- 
--- 
--- 
9,425(4) 
--- 
7,615(7) 

Equity 
Incentive 
Plan 
Awards:  
Market or 
Payout Value 
of Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
($) (9) 

--- 
--- 
--- 
$   467,386 
--- 
$   397,712 

--- 
--- 
--- 
--- 
--- 
$   467,386 
--- 
$   377,628 

Name 

Andrea L. Bloomquist 

Suresh Krishna 

(1) 

(2) 

(3) 

(4) 

(5) 

(6) 

(7) 

(8) 

These stock options were granted on March 21, 2017 and vest one-third each year on each of the first three 
anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

These Performance RSU awards were granted on March 21, 2017 and will become vested on March 21, 2020, 
subject to continuing employment through the applicable vesting date.  The number of shares shown above reflects 
the actual payout that was earned for the 2017 Performance RSUs based on the performance period that covers 
fiscal years 2017, 2018 and 2019.  The payout for the 2017 Performance RSU awards is described in greater detail 
in the Compensation Discussion and Analysis under the heading, “Long-Term Incentive Plan (LTI).” 

These stock options were granted on March 21, 2018 and vest one-third each year on each of the first three 
anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

These Performance RSU awards were granted on March 21, 2018 and will become vested on March 21, 2021, 
subject to achieving performance criteria and continuing employment through the vesting date.  The number of 
shares shown above reflects the target award level.  The performance period for this award covers fiscal years 
2018, 2019 and 2020.  

These stock options were granted on March 29, 2019 and vest one-third each year on each of the first three 
anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

These stock options were granted on September 18, 2019 and vest one-third each year on each of the first three 
anniversaries of the date of grant, subject to continuing employment through the applicable vesting date. 

These Performance RSU awards were granted on March 29, 2019 and will become vested on March 29, 2022, 
subject to achieving performance criteria and continuing employment through the vesting date.  The number of 
shares shown above reflects the target award level.  The performance period for this award covers fiscal years 
2019, 2020 and 2021. 

These Performance RSU awards were granted on September 18, 2019 and will become vested on September 18, 
2022, subject to achieving performance criteria and continuing employment through the vesting date.  The number 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
of shares shown above reflects the target award level.  The performance period for this award covers fiscal years 
2019, 2020 and 2021. 

(9) 

Calculated by multiplying unvested stock awards by $49.59, the closing price of the company’s common stock on 
the Nasdaq Stock Market on December 27, 2019, the last trading day of fiscal year 2019. 

Option Exercises and Stock Vested 

The following table summarizes the stock options that were exercised and the stock 

awards that became vested for each of the named executive officers during the fiscal year ended 
December 28, 2019. 

Option Awards 

Stock Awards    

Number of 
Shares 
Acquired  
on Exercise  
(#) 
31,793 
--- 
--- 
57,425 
21,000 

Value 
Realized  
on Exercise  
($)(1) 
$ 864,206 
--- 
--- 
$ 1,451,494 
$ 524,490 

Number of 
Shares 
Acquired  
on Vesting  
  (#)(2) 
 75,862 
   14,449(4) 
10,837 
14,449 
18,785 

Value 
Realized on 
Vesting  
($)(3) 
$3,484,342 
$ 663,643 
$ 497,743 
$ 663,643 
$ 916,144 

Name 

Shelly R. Ibach 
David R. Callen 
Melissa Barra 
Andrea L. Bloomquist 
Suresh Krishna 

(1)  The value realized on the exercise of stock options for purposes of this table is based on the difference between the fair market 

value of our common stock on the date of exercise and the exercise price of the stock option. 

(2)  The amounts shown in these columns represented the number of shares that were earned and paid out for the 2016 Performance 

RSU award that covered the performance period of fiscal years 2016, 2017, and 2018. These awards became vested on March 22, 
2019, except for Mr. Krishna’s award which became vested on April 11, 2019. 

(3)  The value realized for purposes of this table is based on the fair market value of our common stock on the date of vesting of the 

2016 Performance RSU award.  

(4)  Under the company’s Deferral Plan (described in the Nonqualified Deferred Compensation table below), Mr. Callen deferred the 
receipt of 13,976 shares until the earlier of March 22, 2021 or the termination of his employment. The value of these deferred 
shares realized on vesting is based on the closing stock price on the vesting date, regardless of whether the payout had been 
deferred. The actual value of the deferred shares when paid out in the future may be different than the value reflected in this table. 
The value realized on vesting is also reflected in the “Executive Contributions in Last Fiscal Year” column in the Nonqualified 
Deferred Compensation table below.  

56 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
Nonqualified Deferred Compensation 

Named executive officers are eligible to participate in the Sleep Number Executive 

Deferral Plan (“Deferral Plan”), a non-qualified deferred compensation plan. The Deferral Plan 
allows executives to defer payment of up to 50% of their base salary, 75% of their AIP payout, 
and 100% of their payout from Performance RSUs or other stock awards. At the time that 
executives make their deferral election, they choose whether their deferrals will be paid out in a 
lump sum or up to ten annual installments following a specified future date or their termination of 
employment. For salary or AIP deferrals, executives choose how to allocate their deferrals across 
a range of notional investment alternatives that are similar to the investment fund options in the 
company’s 401(k) Plan. The executive’s deferral account is credited with the earnings as if there 
was a deemed investment in the notional investment alternatives offered for the Deferral Plan. For 
RSU deferrals, the amounts deferred are tracked in deferred share units, and distributions are 
settled in shares of common stock. 

The following table summarizes for each named executive officer their contributions, 
earnings, and balance for the Deferral Plan for the fiscal year ended December 28, 2019. Note that 
the company does not make any contributions to the Deferral Plan on behalf of participants.   

Executive 
Contributions 
in Last Fiscal 
Year(1) 
($) 
$1,174,686 
$641,918 
--- 
$224,510 
--- 

Registrant 
Contributions 
in Last Fiscal 
Year 
($) 
--- 
--- 
--- 
--- 
--- 

Aggregate 
Earnings in 
Last Fiscal 
Year(2) 
($) 
$1,203,703 
$158,013 
--- 
$1,824 
--- 

Aggregate 
Withdrawals/ 
Distributions 
($) 
--- 
--- 
--- 
--- 
--- 

Aggregate 
Balance 
at Last  
Fiscal  
Year-End(3) 
($) 
$5,632,407 
$1,023,525 
--- 
$226,334 
--- 

Name 
Shelly R. Ibach 
David R. Callen 
Melissa Barra 
Andrea L. Bloomquist 
Suresh Krishna 

(1) 

(2) 

(3) 

The amounts in this column represent deferred amounts credited to the executive’s deferral accounts during fiscal year 2019.  
This included base salary deferrals that are included in the “Salary” column of the “Summary Compensation Table” for 
2018 as follows:  for Ms. Ibach, $512,500; and for Ms. Bloomquist, $224,510.   

These amounts represent the total aggregate notional earnings for fiscal year 2019 for the executive’s deferral account under 
the Deferral Plan.  These are notional earnings based on how the executive has elected to direct their salary or AIP deferrals 
to various investment alternatives, and the actual market return of that investment alternative for the year.  For RSU 
deferrals, earnings represent the change in market value of the deferred share units held in the executive’s deferral account.  

This is the aggregate market value of the executive’s deferral account under the Deferral Plan as of the end of fiscal year 
2019. 

57 

 
 
 
 
 
 
 
 
 
Potential Payments Upon Termination or Change in Control 

This section describes the potential payments that would be made to the named executive 

officers under various employment termination scenarios as if they occurred at the end of fiscal year 
2019 (as of December 28, 2019).  The values shown in the table are calculated as of this date based on 
certain estimates or assumptions as described in the footnotes.  The actual amounts received may 
differ materially from those shown in the table.  The table does not include amounts already vested 
that the executive would receive if he or she left the company for any reason, such as the fully vested 
balance of an executive’s deferral account, gains from outstanding options that are exercisable, or 
payments and benefits that are provided on a non-discriminatory basis to salaried team members 
generally upon termination. 

All Sleep Number team members, including all executive officers, are “at will” team members, 

meaning that the team member or the company may terminate the employment relationship with or 
without cause and with or without notice, at any time at the option of either the team member or the 
company.  Executive officers do not have employment agreements, and do not have any contractual or 
other right to employment for any term or period of time.  In addition, executive officers are only 
eligible for the severance pay and other benefits as provided under the company’s Executive 
Severance Pay Plan as shown in the table and described in the footnotes. 

The table below shows information about the acceleration of option or stock awards in the 

event of a change in control as defined under the company’s Amended and Restated 2010 Omnibus 
Incentive Plan (the “2010 Plan”).  The 2010 Plan contains a “double-trigger” change in control 
provision.  Under this provision, if outstanding option or stock awards are assumed or substituted 
following a change in control, vesting of the option or stock awards is only accelerated in the event of 
involuntary termination not for cause or resignation for good reason of the team member, as those 
terms are defined under the 2010 Plan.  This is provided that the team member’s termination of 
employment occurs within two years of the change in control.  

Vesting of option or stock awards may also be accelerated in the event a named executive 

officer qualifies for retirement treatment under the terms of the award agreements and the 2010 Plan.  
If an executive is at least age fifty-five (55) and has five (5) or more years of service at retirement, the 
vesting will be accelerated on a pro-rata portion of their option or stock award based on the portion of 
the vesting period that was actually worked through the date of retirement. For option and stock 
awards granted beginning in fiscal 2017, an additional retirement provision was added.  If an executive 
is at least age sixty (60) and has five (5) or more years of service at retirement, there is a full 
acceleration of vesting of the option or stock award provided that the executive gives a one-year notice 
of their intention to retire.  This additional acceleration of vesting provision does not apply to any 
option or stock award granted within less than a year of retirement.      

58 

 
 
 
 
 
 
 
 
 
Name 
Shelly R. Ibach 

David R. Callen 

Melissa Barra 

Type of Payment 

Cash Severance (2) 
Option Award Acceleration (3) 
Stock Award Acceleration (4) 
Benefit Reimbursement (5) 
Executive Disability (6) 
  Total 
Cash Severance (2) 
Option Award Acceleration (3) 
Stock Award Acceleration (4) 
Benefit Reimbursement (5) 
Executive Disability (6) 
  Total 
Cash Severance (2) 
Option Award Acceleration (3) 
Stock Award Acceleration (4) 
Benefit Reimbursement (5) 
Executive Disability (6) 
  Total 

Andrea L. Bloomquist  Cash Severance (2) 

Suresh Krishna 

Option Award Acceleration (3) 
Stock Award Acceleration (4) 
Benefit Reimbursement (5) 
Executive Disability (6) 
  Total 
Cash Severance (2) 
Option Award Acceleration (3) 
Stock Award Acceleration (4) 
Benefit Reimbursement (5) 
Executive Disability (6) 
  Total 

Triggering Events 

Involuntary 
Termination 
(No Change in 
Control) 
($) 
$  4,415,000 
$     589,805 
$  6,590,164 
$         9,221 
--- 
$11,604,190 
$     797,429 
--- 
--- 
   $       10,779 
--- 
   $     808,208 
$     717,787 
--- 
--- 
   $        10,779 
--- 
$     728,566 
$     713,716 
--- 
--- 
--- 
--- 
$    713,716 
$    718,871 
--- 
--- 
   $       10,779 
 --- 
$    729,650 

Involuntary 
Termination 
(Following  
Change in 
Control) (1) 
 ($) 
$  6,615,000 
$   1,146,049 
$10,610,078 
$         9,221 
--- 
$18,380,348 
$  1,584,859 
$     209,024 
$  1,916,356 
$       10,779 
--- 
$  3,721,018 
$  1,425,575 
$     151,307 
$  1,459,285 
$       10,799 
--- 
$  3,046,966 
$  1,417,431 
$     195,228 
$  1,818,416 
--- 
--- 
$  3,431,075 
$  1,427,742 
$     194,386 
$  1,798,332 
$       10,779 
--- 
$  3,431,239 

For Cause 
Termination 
($) 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 

Death or 
Disability 
($) 
--- 

$  1,146,049 
$10,610,078 

--- 

$  3,204,874 
$14,961,001 

--- 

$     209,024 
$  1,916,356 

--- 

$  2,177,529 
$  4,302,909 

--- 
$      151,307     
$   1,459,285 

--- 

$   1,461,464 
$   3,072,056 

--- 

$      195,228 
$   1,818,416 

--- 

$   2,646,754 
$   4,660,398 

--- 

$     194,386 
$   1,798,332 

--- 

$   2,272,907 
$   4,265,625 

Voluntary 
Termination 
($) 
--- 
$     589,805 
$  6,590,164 
--- 
--- 
    $  7,179,969 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 

(1)  The amounts payable to the named executive officers upon a change in control may be subject to reduction under Sections 280G and 

4999 of the Internal Revenue Code. 

(2)  Our named executive officers are participants in the company’s Executive Severance Pay Plan.  Under this plan, a participant is eligible 
for severance pay and other benefits in the event of involuntary termination not for cause or resignation for good reason (“qualifying 
termination”), as those terms are defined under the plan.  There is no severance pay benefit for voluntary termination or involuntary 
termination for cause.  As a condition of receiving any severance pay under the plan, the executive must agree to a general release of 
claims against the company.  The amount of the severance pay payable for a qualifying termination is a multiple of the sum of the 
executive’s annual base salary plus the target annual incentive award under AIP, as of the date of termination.  For Ms. Ibach, the 
multiple is two times and for all other NEOs, the multiple is one times.  If the qualifying termination occurs within a period starting six 
months before a change in control event and ending two years after a change in control event, the multiple would be as follows:  For Ms. 
Ibach, three times; for all other NEOs, two times.  In order to receive the additional severance pay for qualifying terminations after a 
change in control, the executive must agree to refrain from certain restricted activities for an extended period of two years after 
termination of employment.  The plan defines restricted activities to include certain competitive and solicitation activities.  Severance 
pay benefits are paid in a lump sum following termination of employment.  The cash severance amounts shown above were calculated 
using annual base salary and target annual incentive for AIP in effect for each executive as of the end of fiscal 2019.  Also under the 
plan, participants are eligible for outplacement services.  The maximum value of this benefit is included in the cash severance amounts 
shown above.  The plan does provide for a pro-rata annual incentive award under AIP for the period of the year that the participant was 
actively employed.  The calculations for this table are as of the end of the fiscal year, which is when participants in the AIP become 
eligible for the full incentive award earned for that fiscal year.  As a result, the table does not include any value for a pro-rata annual 
incentive. 

(3)  The value of the acceleration of the vesting of unvested stock options held by a named executive officer is based on the difference 

between: (i) the fair market value of our common stock as of December 27, 2019 ($49.59), and (ii) the per share exercise price of the 
options held by the executive.  The range of exercise prices of unvested stock options held by our named executive officers included in 
the table as of December 28, 2019 was $17.36 to $47.00.  For voluntary termination when an executive is eligible for retirement 
treatment (age 55 and five or more years of service), the number of unvested stock options is prorated in valuing the acceleration of 
vesting.    

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(4)  The value of the acceleration of the vesting of stock awards held by a named executive officer is based on: (i) the number of unvested 
RSUs held by the executive as of December 28, 2019, multiplied by (ii) the fair market value of our common stock on December 27, 
2019 ($49.59).  Performance RSUs whose performance period had been completed as of December 28, 2019 are reflected based on the 
actual payout earned. All other Performance RSUs are reflected at target. For voluntary termination when an executive is eligible for 
retirement treatment (age 55 and five or more years of service), the number of unvested RSUs is prorated in valuing the acceleration of 
vesting.  

(5) 

For a qualifying termination under the Executive Severance Pay Plan, a named executive officer is eligible to receive a reimbursement 
equal to the difference in cost between the monthly COBRA premium and the monthly cost for the medical plan coverage while an 
active team member.  The reimbursement is for as long as the executive is covered by COBRA but for a period not to exceed two years 
for Ms. Ibach and one year for all other NEOs. 

(6)  Our named executive officers are eligible for supplemental long-term disability coverage that is paid for the company.  This benefit 
coverage is in addition to the long-term disability coverage provided under the company’s group plan that is provided to all benefit 
eligible team members.  The amounts shown above represent the estimated present value of the supplemental disability benefit for each 
named executive officer assuming that the benefit payment had commenced on December 28, 2019 and had been paid until age 65.  A 
discount rate of 3% per year was used in the present value calculation.  Note that the supplemental long-term disability coverage is no 
longer being provided by the company to executive officers after the end of fiscal year 2019.      

60 

 
 
 
 
 
 
 
 
 
CEO Pay Ratio 

As required by Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer 

Protection Act of 2010, we are providing the following information about the relationship of the 
annual total compensation of our team members and the annual total compensation of our CEO.  
For fiscal year 2019 ending on December 28, 2019, we identified that the annual total 
compensation of the team member identified as the median was $54,055.   Based on this 
information, the 2019 ratio of the annual total compensation of our CEO, as reported in the 
Summary Compensation Table under the heading “Total”, to the median annual total 
compensation of all team members, excluding our CEO, was estimated to be 119 to 1. 

The following is a summary of the methodology and assumptions used in determining the 

median annual total compensation of our team members for 2019: 

•  We used our total active team member population as of the end of fiscal year 2019. 

•  For measuring total compensation of our team members, we included base wages, 

incentive compensation, commissions, over-time, paid time off, and holiday pay that was 
actually paid to each team member during fiscal year 2019. 

•  For team members included in the population that were hired during fiscal year 2019, we 
annualized their actual total compensation to consider that they worked for only a portion 
of the year. 

It should be noted that under the SEC’s rules and guidance, there are numerous ways to 

determine the compensation of a company’s median employee, including the employee 
population sampled, the elements of total compensation included, any assumptions made and the 
use of statistical sampling.  In addition, no two companies have identical employee populations or 
compensation programs.  As such, our pay ratio may not be comparable to the pay ratio reported 
by other companies.  

61 

 
 
 
 
 
 
 
The following table summarizes the total compensation paid or earned by each of the non-
employee members of our Board of Directors for the 2019 fiscal year ended December 28, 2019.  

Director Compensation 

Name 

Fees 
Earned or  
Paid in 
Cash 
($) 
$  85,000 
Daniel I. Alegre 
Stephen L. Gulis, Jr.(3) 
$  86,000 
Michael J. Harrison  
$  94,000 
Deborah L. Kilpatrick, Ph.D.(5)  $  85,000 
Brenda J. Lauderback(3) 
$ 100,000 
Barbara R. Matas (3)(4) 
$ 100,000 
Kathleen L. Nedorostek (4) 
$  86,000 
$  42,500 
Vicki A. O‘Meara 
Michael A. Peel(3) 
$  93,000 
$210,000 
Jean-Michel Valette 

Stock 
Awards(1) 
($) 
$80,269 
$80,269 
$80,269 
$80,269 
$80,269 
$80,269 
$80,269 
--- 
$80,269 
$80,269 

Option 
Awards(2) 
($) 
$26,729 
$26,729 
$26,729 
$26,729 
$26,729 
$26,729 
$26,729 
--- 
$26,729 
$26,729 

All Other 
Compensation 
($) 
--- 
$ 192 
--- 
--- 
--- 
$ 155 
$ 120 
--- 
--- 
--- 

Total  
($) 
$191,998 
$193,190 
$200,998 
$191,998 
$206,998 
$207,153 
$193,118 
$  42,500 
$199,998 
$316,998 

(1) 

(2) 

(3) 

Reflects the aggregate grant date fair value of 2,345 restricted stock awards granted during fiscal year 2019, computed in 
accordance with FASB ASC Topic 718.  See Note 8, Shareholders’ Deficit, to the Consolidated Financial Statements 
included in our Annual Report on Form 10-K for the fiscal year ended December 28, 2019, for a discussion of the relevant 
assumptions used in calculating these amounts. As of December 28, 2019, the aggregate number of shares outstanding under 
stock awards, including restricted stock, restricted stock units and phantom stock, held by those who served as non-
employee Directors during fiscal year 2019 was as follows:  Mr. Alegre, 2,345 shares; Mr. Gulis, 71,927 shares; Mr. 
Harrison, 11,409 shares; Ms. Kilpatrick, 2,345 shares; Ms. Lauderback, 10,993 shares; Ms. Matas, 16,850 shares; Ms. 
Nedorostek, 19,009 shares; Mr. Peel, 15,970 shares; and Mr. Valette, 2,345 shares.   

Reflects the aggregate grant date fair value of 1,865 stock option awards granted during fiscal year 2019, computed in 
accordance with FASB ASC Topic 718.  See Note 8, Shareholders’ Deficit, to the Consolidated Financial Statements 
included in our Annual Report on Form 10-K for the fiscal year ended December 28, 2019, for a discussion of the relevant 
assumptions used in calculating these amounts.  As of December 28, 2019, the aggregate number of stock options 
outstanding held by those who served as non-employee Directors during fiscal 2019 was as follows:  Mr. Alegre, 15,387; 
Mr. Gulis, 11,767; Mr. Harrison, 18,856; Ms. Kilpatrick, 4,030; Ms. Lauderback, 21,262; Ms. Matas, 8,152; Ms. 
Nedorostek, 21,262; Mr. Peel 21,262; and Mr. Valette, 15,766.  

Under the 2010 Omnibus Incentive Plan, non-employee Directors may elect to defer receipt of any shares of the company’s 
common stock under an Incentive Award granted to non-employee Directors under the Plan.  For fiscal 2019, the following 
Directors have elected to defer receipt of their 2019 Incentive Award:  Mr. Gulis, 2,345 shares; Ms. Lauderback, 2,345 
shares; Ms. Matas, 2,345 shares; and Mr. Peel, 2,345 shares.  

(4)  Ms. Matas and Ms. Nedorostek elected to receive Director fees in the form of common stock under the company’s 2010 

Omnibus Incentive Plan, and to defer receipt of such shares.  The number of shares paid is determined by dividing the 
amount of the Director’s fees to be deferred by the fair market value per share of our common stock on the date the fees 
otherwise would have been payable in cash.  The number of shares to be received by Ms. Matas in lieu of cash payments 
during fiscal 2019 is 2,383 shares and the related grant date fair value was $100,500. The number of shares to be received 
by Ms. Nedorostek in lieu of cash payments during fiscal 2018 is 2,071 shares and the related grant date fair value was 
$87,500. 

(5)  Ms. Kilpatrick elected to receive a portion of Director fees in the form of common stock under the company’s 2010 

Omnibus Incentive Plan.  The number of shares paid is determined by dividing the amount of the Director’s fees to be 
received in the form of common stock by the fair market value per share of our common stock on the date the fees otherwise 
would have been payable in cash.  The number of shares received by Ms. Kilpatrick in lieu of cash payments during fiscal 
2019 was 1,508 shares and the related grant date fair value was $63,677.  

62 

 
 
 
 
Summary of Non-Employee Director Compensation 

The compensation payable to non-employee directors of Sleep Number Corporation is 

reviewed and determined annually by the Management Development and Compensation 
Committee, typically at the quarterly meeting in May of each year. 

Annual Cash Retainer.  For each of the last two years, each of our non-employee directors 

received an annual cash retainer of $85,000.  The Chairs of each of the Committees of the Board 
received additional cash compensation of $15,000 per year.  The non-executive Chairman of the 
Board received an additional cash retainer of $125,000 per year. 

Meeting Fees.  In 2019, each non-employee director (other than the non-executive 

Chairman of the Board) received meeting fees for Board and Committee meetings attended 
beyond the normal number of regular or typical meetings for the Board and each Committee in a 
fiscal year, including: (i) Board meeting fees of $1,000 per in-person meeting and $500 per 
telephonic meeting after a minimum of eight Board meetings for the fiscal year, and (ii) 
Committee meeting fees of $750 per in-person Committee meeting and $500 per telephonic 
Committee meeting after a minimum of eight meetings for each Committee for the fiscal year. 

Equity Compensation.  Coincident with the annual meeting of shareholders, non-employee 

directors are eligible to receive equity compensation in amounts determined by the Management 
Development and Compensation Committee, of which generally 75% would be paid in the form 
of restricted stock and 25% in stock options, based on Black-Scholes valuation, with the grants to 
vest on the earlier of one year from the date of grant or the date of the next annual meeting at 
which directors are elected to the Board, so long as the director continues to serve on our Board of 
Directors.  All options granted to directors have an exercise price equal to the fair market value of 
our common stock on the date of grant and remain exercisable for a period of up to 10 years, 
subject to continuous service on our Board of Directors.  In 2019, the Management Development 
and Compensation Committee established an annual equity compensation target of $115,000 for 
each of our non-employee directors.  The actual equity compensation granted to non-employee 
directors in the fiscal year is set forth above.  

Reimbursement of Expenses.  All of our directors are reimbursed for travel expenses for 
attending meetings of our Board or any of the Committees and for attending approved director 
continuing education programs. 

No Director Compensation for Employee Directors.  Any director who is also an 

employee of our company does not receive additional compensation for service as a director. 

63 

 
 
 
 
Equity Compensation Plan Information 

Number of securities to 
be issued upon exercise 
of outstanding options, 
warrants and rights(1) 
(a) 

Weighted average 
exercise price of 
outstanding options, 
warrants and rights(3) 
(b) 

Number of securities 
remaining available for 
future issuance under 
equity compensation 
plans (excluding securities 
reflected in column (a))(4) 
(c) 

2,068,036(2) 

$26.87 

None 
2,068,036 

Not applicable 
$26.87 

2,050,970 

None 
2,050,970 

Plan Category 
Equity compensation plans approved 
by security holders 
Equity compensation plans not 
approved by security holders 
Total 

(1) 

(2) 

(3) 

(4) 

Includes the Sleep Number Corporation 2010 Omnibus Incentive Plan. 

This amount includes 329,875 restricted stock units, 591,702 performance-based stock units, and 78,060 
phantom shares. Performance-based stock units are shown at target. The actual number of shares to be issued 
under performance-based stock unit awards depends on company performance against goals. 

The weighted average exercise price does not take into account the unvested restricted stock units, 
performance-based stock units, or phantom shares, which have no exercise price. 

The number of shares of common stock available for issuance under the 2010 Plan is reduced by 1.15 shares 
for each share issued pursuant to a “full value” award or potentially issuable pursuant to a “full value” award, 
which are awards other than stock options or stock appreciation rights that are settled by the issuance of shares 
of our common stock. 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
APPROVAL OF THE SLEEP NUMBER CORPORATION  
2020 EQUITY INCENTIVE PLAN  

(Proposal 2)  

Introduction  

On March 5, 2020, upon recommendation of the Management Development and 

Compensation Committee (the “Committee”), our Board of Directors (the “Board”) adopted the 
Sleep Number Corporation 2020 Equity Incentive Plan, or “2020 Plan,” subject to approval by 
our shareholders. The purpose of the 2020 Plan is to advance the interests of the company and its 
shareholders by enabling the company and its subsidiaries to (i) attract, motivate and retain a 
talented management team to achieve superior results, (ii) provide market competitive equity 
incentive opportunities that are linked to the growth and profitability of the company and 
increases in shareholder value, and (iii) align the interests of key executives and Board members 
with those of our shareholders.  

        If our shareholders approve the 2020 Plan, it will replace the Sleep Number Corporation 
2010 Omnibus Incentive Plan, as amended and restated to date (the “Prior Plan”), which is our 
only current equity compensation plan under which awards are outstanding or available for grant. 
If our shareholders approve the 2020 Plan, no new awards will be granted under the Prior Plan 
beginning on the date of approval, May 13, 2020, and any shares of our common stock available 
for issuance under the Prior Plan that are not subject to outstanding awards will no longer be 
available for issuance under the Prior Plan. The terms of the Prior Plan, as applicable, will 
continue to govern the outstanding awards granted under the Prior Plan, until exercised, expired, 
paid or otherwise terminated or canceled.  

        The 2020 Plan permits the Committee, or a subcommittee thereof, to grant to eligible team 
members, non-employee directors and consultants of Sleep Number (each a “participant”) non-
statutory and incentive stock options, stock appreciation rights (also known as SARs), restricted 
stock awards, restricted stock units, deferred stock units, annual performance cash awards, and 
other cash-based awards and other stock-based awards. Subject to adjustment, the maximum 
number of shares of our common stock authorized for issuance under the 2020 Plan is 3,240,000 
shares less one share for every share subject to an award granted under the Prior Plan between 
December 28, 2019 and the date of shareholder approval of the 2020 Plan, together with certain 
permitted addbacks to the share reserve.  

        Since our common stock is listed on the Nasdaq Global Select Market, the Nasdaq listing 
rules require shareholder approval of the 2020 Plan. In addition, the Board of Directors is asking 
our shareholders to approve the 2020 Plan in order to qualify stock options for treatment as 
incentive stock options for purposes of Section 422 of the Internal Revenue Code. The Prior Plan 
terminates in accordance with its terms on May 19, 2020. Therefore, if our shareholders do not 
approve the 2020 Plan, we will not have an effective plan under which to grant our team 
members, non-employee directors and consultants equity incentive awards, which would be 
highly detrimental to our ability to attract, motivate, and retain talent.  

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Reasons Why You Should Vote in Favor of Approval of the 2020 Plan  

        Our Board of Directors recommends a vote for approval of the 2020 Plan, as the Board 
believes the 2020 Plan is in the best interests of our company and our shareholders for the 
following reasons:  

        The 2020 Plan will advance company and shareholder interests by allowing us to attract, 
motivate, and retain key talent.    Having a talented and motivated management team is essential 
to executing our business strategies and achieving superior results. Stock-based incentive 
compensation has been an important component of the total direct compensation opportunity for 
our management team.  It ensures that we are able to maintain a market competitive compensation 
opportunity that is predominantly performance-based and at risk.  

        The 2020 Plan is consistent with our pay-for-performance compensation philosophy.   We 
believe that stock-based incentive compensation rewards our management team for superior 
performance in delivering sustainable and profitable growth.  It is performance-based, fully at-
risk, and only has value if the company performance meets or exceeds pre-determined financial 
goals, or if shareholder value increases. This reinforces our pay for performance culture.  

        The 2020 Plan will enable us to continue aligning the interests of our executives with those 
of our shareholders.    We have designed our stock-based incentive compensation so that our 
management team is motivated to achieve financial performance goals and increase shareholder 
value.  This creates a strong alignment between our rewards and shareholder interests.  Also, with 
our stock ownership guidelines, the ownership levels of our common stock that are maintained by 
our non-employee directors and executives ensure further alignment with the interests of our 
shareholders.   

        The 2020 Plan protects shareholder interests and embraces sound stock-based compensation 
practices.    As described in more detail below under the heading “Summary of Sound 
Governance Features of the 2020 Plan,” the 2020 Plan includes a number of features that are 
consistent with protecting the interests of our shareholders and sound corporate governance 
practices.  

Summary of Sound Governance Features of the 2020 Plan  

        The Board and the Committee believe that the 2020 Plan contains several features that are 
consistent with protecting the interests of our shareholders and sound corporate governance 
practices, including the following:  

        No “evergreen” provision.    The 2020 Plan will terminate on May 12, 2030, and no new 
awards may be made under the 2020 Plan beyond this date without shareholder approval.  The 
number of shares of our common stock available for issuance under the 2020 Plan is fixed and 
will not be adjusted based upon the number of outstanding shares of our common stock, except 
for equitable adjustment as described below under the heading “Adjustments”.  

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No liberal share “recycling” for stock options or SARs.    Shares withheld to satisfy the 
exercise price or tax-withholding obligations on options or SARs will be counted against the 
shares of common stock authorized for issuance under the 2020 Plan and will not become eligible 
again for grant under the 2020 Plan.  

        No reloads.   The 2020 Plan does not authorize “reloads” of any awards.  

        Stock option exercise prices and SAR grant prices will not be lower than the fair market 
value on the grant date.    The 2020 Plan prohibits granting stock options with exercise prices and 
SARs with grant prices lower than the fair market value of a share of our common stock on the 
grant date.  

        No re-pricing or exchange of “underwater” options or SARs without shareholder 
approval.    The 2020 Plan prohibits the re-pricing of outstanding stock options or SARs without 
shareholder approval, except in connection with certain corporate transactions, such as a 
recapitalization or stock split, as may be necessary in order to prevent dilution or enlargement of 
the rights of participants. The 2020 Plan defines “re-pricing” broadly to include amendments or 
modifications to the terms of outstanding stock options or SARs to lower the exercise or grant 
price, canceling “underwater” stock options or SARs in exchange for cash, replacement awards 
having a lower exercise price or in the form of other awards, or repurchasing “underwater” stock 
options or SARs and granting new awards.  

        Stock options and SARs are not entitled to dividend equivalent rights.    Stock option and 
SAR award holders have no rights as shareholders with respect to the shares underlying their 
awards until such awards are exercised or vested and shares are issued. As a result, stock option 
and SAR awards under the 2020 Plan have no dividend equivalent rights associated with them.  

No dividends or dividend equivalents will be paid out on unvested awards.  For any stock 
awards that the Committee determines are eligible for dividend equivalent rights, any dividends 
or dividend equivalents declared by the company on such awards will not be paid out with respect 
to any unvested stock award. Such dividends or dividend equivalents may be accrued and paid out 
to the extent the stock award vests.          

Shareholder approval is required for material revisions to the 2020 Plan.    Consistent with 

Nasdaq listing rules, the 2020 Plan requires shareholder approval of material revisions to the 
plan. The 2020 Plan also requires shareholder approval of certain additional revisions to the plan 
that would not otherwise require shareholder approval under the Nasdaq listing rules.  

        “Clawback” provisions.    The 2020 Plan contains “clawback” provisions. If the Committee 
determines that a participant has taken any action that would constitute “cause” or an “adverse 
action,” as the 2020 Plan defines such terms, while providing services to the company, or after 
termination of such services, all rights of the participant under the 2020 Plan and any agreements 
evidencing an award the participant then holds will terminate and be forfeited. The Committee 
may also require the participant to return to the company any shares received, any profits or any 
other economic value realized by the participant in connection with any awards or any shares 
issued upon the exercise or vesting of any awards. In addition, the 2020 Plan incorporates the 
Sarbanes-Oxley Act of 2002 automatic forfeiture standard for certain participants in connection 
with material noncompliance, as a result of misconduct, resulting in an accounting restatement. 

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The 2020 Plan also allows the Committee to seek to recover any award made as required by the 
provisions of the Dodd-Frank Wall Street Reform and Consumer Protection Act or any other 
clawback, forfeiture or recoupment provision required by applicable law or under the 
requirements of any stock exchange or market upon which the common stock is then listed or 
traded. Finally, all awards under the 2020 Plan will be subject to forfeiture or other penalties 
pursuant to any other standalone clawback or forfeiture policy of the company, including the 
Sleep Number Corporation Clawback and Forfeiture Policy, as well as those included in relevant 
award agreements.   

        “Double-Trigger” vesting in change in control.    If the surviving or acquiring company 
assumes our outstanding awards or provides for its equivalent substitutes, our 2020 Plan provides 
for accelerated vesting of awards following a change in control upon the termination of the team 
member’s service without “cause” or “adverse action” within two years of a change in control. By 
using a so-called “double trigger” change in control, and thereby tying accelerated vesting to a 
change in control and a subsequent event, rather than the mere consummation of a change in 
control transaction, the company believes that it is better able to balance the team members’ need 
for certainty with the interests of our shareholders.  

 Equity Compensation Plan Information as of December 28, 2019 and Share Usage 
Information  

•  Share Usage 

The following table sets forth information regarding stock-settled, time-vested equity awards 
granted, and performance-based equity awards earned, over each of the last three fiscal years: 

Stock Options/Stock 
Appreciation Rights (SARs) 
Granted 

Stock-Settled Time-Vested 
Restricted Shares/Units 
Granted 

Stock-Settled Performance-
Based Shares/Units Granted 

Weighted-Average Basic 
Common Shares Outstanding 

2019 

141,000 

2018 

170,000 

2017 

262,000 

172,000 

222,000 

217,000 

174,000 

206,000 

571,000 

29,472,000 

35,256,000 

41,212,000 

3-Year 
Average: 

Share Usage Rate 

1.7% 

1.7% 

2.5% 

2.0% 

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•  Overhang as of December 28, 2019 

The following table sets forth certain information as of December 28, 2019, unless otherwise 
noted, with respect to the company’s equity compensation plans: 

Stock Options/SARs Outstanding 

Weighted-Average Exercise Price of Outstanding Stock 
Options/SARs 

Weighted-Average Remaining Term of Outstanding Stock 
Options/SARS 

Total Stock-Settled Full-Value Awards Outstanding 

Proposed share reserve under the 2020 Plan * 

Basic common shares outstanding 

1,068,000 

$26.87 

6.0 years 

1,000,000 

3,240,000 

27,961,000 

*  The proposed share reserve is subject to reduction for any awards granted under the Prior Plan after December 
28, 2019. Upon shareholder approval of the 2020 Plan, no further awards will be made under the Prior Plan. 

•  Dilution and Expected Duration 

Our Board recognizes the impact of dilution on our shareholders and has evaluated this share 
request carefully in the context of the need to motivate, retain and ensure that our leadership team 
and key employees are focused on our strategic priorities. The total fully-diluted overhang as of 
December 28, 2019, assuming that the entire share reserve is granted in stock options, SARs, or 
full-value awards would be 15.7%.  In this context, fully-diluted overhang is calculated as the 
sum of grants outstanding and shares available for future awards (numerator) divided by the sum 
of the numerator and basic common shares outstanding, with all data effective as of December 28, 
2019. Our Board believes that the proposed share reserve represents a reasonable amount of 
potential equity dilution to accommodate our long-term strategic and growth priorities. 

We expect that the share reserve under the 2020 Plan, if this proposal is approved by our 
shareholders, will be sufficient for awards for approximately four years. Expectations regarding 
future share usage could be impacted by a number of factors such as award type mix; hiring and 
promotion activity at the executive level; the rate at which shares are returned to the 2020 Plan's 
reserve under permitted addbacks; the future performance of our stock price; the consequences of 
acquiring other companies; and other factors. While we believe that the assumptions we used are 
reasonable, future share usage may differ from current expectations. 

Summary of the 2020 Plan Features  

        Below is a summary of the major features of the 2020 Plan. The summary is qualified in its 
entirety by reference to the full text of the 2020 Plan, a copy of which may be obtained upon 
request to Investor Relations at 1001 Third Avenue South, Minneapolis, Minnesota, 55404 or by 
telephone at 763-551-7498. We have also filed a copy of the 2020 Plan electronically with the 
SEC as an appendix to this Proxy Statement, available through the SEC’s website 
at www.sec.gov.  

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        Purpose.    The purpose of the 2020 Plan is to advance the interests of the company and its 
shareholders by enabling the company and its subsidiaries to (i) attract, retain, and motivate our 
management team for achievement of company results and creation of shareholder value, (ii) 
provide stock-based incentive compensation opportunities that are linked to the growth and 
profitability of the company and increases in shareholder value, and (iii) provide opportunities for 
equity ownership that align the interests of key team members and Board members with those of 
our shareholders.  

        Plan Administration.    The 2020 Plan will be administered by the Committee, or by a 
subcommittee thereof, or any other committee designated by the Board in accordance with the 
2020 Plan. All members of the Committee administering the 2020 Plan will be “non-employee 
directors” within the meaning of Rule 16b-3 under the Exchange Act and “independent” under 
the Nasdaq listing rules, the rules and regulations of the SEC and other applicable laws.  

        Under the terms of the 2020 Plan, subject to certain limitations, the Committee will have the 
authority to, among other things:  

•  Select eligible participants to whom awards are granted;  

•  Determine the types, amounts and terms of awards to be granted and when;  

•  Determine the provisions of such awards, including the applicable performance measures, 
if any, and the duration, restrictions and conditions of such awards;  

Interpret the 2020 Plan and any instrument evidencing an award under the 2020 Plan and 

• 
establish rules and regulations pertaining to its administration;  

•  Determine fair market value in accordance with the 2020 Plan;  

•  Subject to shareholder approval requirements for some amendments, determine whether 
and under what circumstances and terms to amend the 2020 Plan or any outstanding award 
agreement;  

•  Adopt subplans or special provisions applicable to awards regulated by the laws of 
jurisdictions other than the United States;  

•  Authorize any person to execute on behalf of the company an award agreement or other 
instrument required to effect a grant;  

•  Determine whether awards will be settled in shares of common stock, cash or in any 
combination thereof;  

•  Determine whether an award will be eligible for dividend equivalent rights;  

• 

Impose restrictions, conditions or limitations on resales and subsequent transfers; and  

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•  Make any other determination and take any other action that the Committee deems 
necessary or desirable for administration of the 2020 Plan.  

        Delegation.    To the extent permitted by applicable law, the Committee may delegate to one 
or more of its members or to one or more officers of the company such administrative duties or 
powers, as it may deem advisable. The Committee may authorize one or more directors or officers 
of the company to designate team members, other than officers, directors, or 10% shareholders of 
the company, to receive awards under the plan and determine the size of any such awards, subject 
to certain limitations.  

        No Re-pricing or Exchange.    Except in connection with a change in control, the Committee 
may not, except as described below under the heading “Adjustments,” without prior approval of 
our shareholders, seek to effect any re-pricing of any previously granted option or SAR by: (i) 
amending or modifying the terms of the option or SAR to lower the exercise price; (ii) canceling 
an underwater option or SAR in exchange for (A) cash; (B) replacement options or SARs having 
a lower exercise price; or (C) other awards; or (iii) repurchasing the underwater options or SARs 
and granting new awards under the 2020 Plan. An option or SAR will be deemed to be 
“underwater” at any time when the fair market value of the common stock is less than the exercise 
price of the option or SAR.  

        Shares Authorized.    Subject to adjustment, the maximum number of shares of our common 
stock authorized for issuance under the 2020 Plan is 3,240,000 shares less one share for 
every share subject to an award granted under the Prior Plan between December 28, 2019 and the 
date of shareholder approval of the 2020 Plan. No more than 3,240,000 shares may be granted as 
incentive stock options.   

If (i) any shares subject to an award are forfeited, an award expires or an award is settled for 

cash (in whole or in part), or (ii) after December 28, 2019 any shares subject to an award under 
the Prior Plan is forfeited, expires or settled for cash (in whole or in part), then in each such case 
the shares subject to such award will, to the extent of such forfeiture, expiration or cash 
settlement, be added to the shares available for awards under the 2020 Plan. In the event that 
withholding tax liabilities arising from an award (other than an option or SAR) or, after December 
28, 2019, an award under the Prior Plan (other than an option or SAR) is satisfied by the 
tendering of shares (either actually or by attestation) or by the withholding of shares by the 
company, the shares so tendered or withheld will be added to the shares available for awards 
under the 2020 Plan. However, the following shares will not be added to the shares authorized for 
grant under the 2020 Plan: (i) shares tendered by a participant or withheld by the company in 
payment of the exercise price of an option under the 2020 Plan or the Prior Plan, (ii) shares 
tendered by a participant or withheld by the company to satisfy any tax withholding obligation 
with respect to options or SARs under the 2020 Plan or the Prior Plan, (iii) shares subject to a 
SAR under the 2020 Plan or the Prior Plan that are not issued in connection with its stock 
settlement on exercise thereof, and (iv) shares reacquired by the company on the open market or 
otherwise using cash proceeds from the exercise of options under the 2020 Plan or the Prior Plan.  

 Limits on Non-Employee Director Awards.   Awards granted during a single fiscal year to 
any non-employee director, taken together with any cash fees paid during the fiscal year to the 
non-employee director, in respect of the director’s service as a member of the Board during such 
year, shall not exceed $500,000 in total value. The independent members of the Board may make 

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exceptions to this limit for a non-executive chair of the Board, provided that the non-employee 
director receiving such additional compensation may not participate in the decision to award such 
compensation.  

Minimum Vesting Requirement. Awards granted under the 2020 Plan (other than annual 

performance cash awards and other cash-based awards) shall vest no earlier than the first 
anniversary of the date on which the award is granted; provided, that the following awards shall 
not be subject to the foregoing minimum vesting requirement: any (i) substitute awards granted in 
connection with awards that are assumed, converted or substituted pursuant to a merger, 
acquisition or similar transaction entered into by the company or any of its subsidiaries in 
accordance with Section 20 of the 2020 Plan, (ii) shares delivered in lieu of fully vested cash 
obligations, (iii) awards to non-employee directors that vest on the earlier of the one-year 
anniversary of the grant date and the next annual meeting of shareholders of the company which 
is at least 50 weeks after the immediately preceding year’s annual meeting, and (iv) any additional 
awards the Committee may grant, up to a maximum of 5% of the available share reserve 
authorized for issuance under the 2020 Plan; and, provided, further, that the foregoing restriction 
does not apply to the Committee’s discretion to provide for accelerated exercisability or vesting 
of any award, including in cases of retirement, death, disability or a change in control, in the 
terms of the award agreement or otherwise.  

        Adjustments.    In the event of any reorganization, merger, consolidation, recapitalization, 
liquidation, reclassification, stock dividend, stock split, combination of shares, rights offering, 
divestiture or extraordinary dividend (including a spin off) or other similar change in the 
corporate structure or shares of the company, the Committee will make the appropriate 
adjustment. These adjustments may be to the number and kind of securities and property that may 
be available for issuance under the 2020 Plan or the terms and conditions of any outstanding 
awards, including any performance goals or criteria with respect thereto. In order to prevent 
dilution or enlargement of the rights of participants, the Committee may also adjust the number, 
kind, and exercise price of securities or other property subject to outstanding awards.  

        Participation.    Awards may be granted to team members, non-employee directors and 
consultants of the company or any of its subsidiaries. A “consultant” is one who renders services 
that are not in connection with the offer and sale of our securities in a capital raising transaction 
and does not directly or indirectly promote or maintain a market for our securities. As of 
December 28, 2019, approximately 658 team members and nine non-employee directors would 
have been eligible to participate in the 2020 Plan had it been approved by our shareholders at such 
time.  

        Types of Awards.    The 2020 Plan will permit us to grant non-statutory and incentive stock 
options, SARs, restricted stock awards, restricted stock units, deferred stock units, annual 
performance cash awards, other cash-based awards and other stock-based awards. Awards may be 
granted either alone or in addition to or in tandem with any other type of award.  

        Non-Statutory and Incentive Stock Options.    Stock options entitle the holder to purchase a 
specified number of shares of our common stock at a specified price, which is called the exercise 
price, subject to the terms and conditions of the stock option grant. The 2020 Plan permits the 
grant of both non-statutory and incentive stock options, though incentive stock options may be 
granted only to team members. Each stock option granted under the 2020 Plan must be evidenced 

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by an award agreement that specifies the exercise price, the term, the number of shares underlying 
the stock option, the vesting and any other conditions. Except for substitute awards grated under 
Section 20 of the 2020 Plan, the exercise price of each stock option granted under the 2020 Plan 
must be at least 100% of the fair market value of a share of our common stock as of the date the 
award is granted to a participant. Fair market value is the closing price of our common stock, as 
reported on the Nasdaq. The closing price of our common stock, as reported on the Nasdaq, on 
December 28, 2019, was $49.59 per share. The Committee will fix the terms and conditions of 
each stock option, subject to certain restrictions. The Committee will fix the term of each stock 
option, but stock options granted under the 2020 Plan will not be exercisable more than 10 years 
after the date the stock option is granted. Stock options may be exercised, in whole or in part, by 
payment in full of the exercise price in cash or its equivalent. In the discretion of the Committee, 
payment may also be made by the delivery of common stock already owned by the participant 
prior to such delivery or to be issued upon the exercise of the option being exercised, by broker-
assisted cashless exercise, by “net exercise,” or by a combination of such methods; or such other 
method as may be permitted by the Committee. In the case of a “net exercise” of a stock option, 
we will not require payment of the exercise price or any required tax withholding obligations 
related to the exercise, but will reduce the number of shares issued upon the exercise by the 
largest number of whole shares that has a fair market value that does not exceed the aggregate 
exercise price for the shares underlying the stock option and any required tax withholding 
obligations.  

        Stock Appreciation Rights.    A stock appreciation right, or SAR, is a right granted to receive 
payment of cash, stock or a combination of both, equal to the difference between the fair market 
value of shares of our common stock and the exercise price of such shares. Each SAR granted 
must be evidenced by an award agreement that specifies the exercise price, the term, and such 
other provisions as the Committee may determine. Except for substitute awards granted under 
Section 20 of the 2020 Plan, the exercise price of a SAR must be at least 100% of the fair market 
value of our common stock on the date of grant. The Committee will fix the term of each SAR, 
but SARs granted under the 2020 Plan will not be exercisable more than 10 years after the date 
the SAR is granted.  

        Restricted Stock Awards, Restricted Stock Units and Deferred Stock Units.    Restricted 
stock awards, restricted stock units and/or deferred stock units may be granted under the 2020 
Plan. A restricted stock award is an award of common stock that is subject to restrictions on 
transfer and risk of forfeiture upon certain events, typically including termination of 
service. Restricted stock units are similar to restricted stock awards, except that no shares are 
actually awarded to the participant on the grant date. A deferred stock unit is a right that allows a 
participant to receive shares of our common stock at a future time as determined by the 
Committee or the participant, subject to certain guidelines. The Committee shall determine, and 
set forth in an award agreement, the period of restriction, the number of shares of restricted stock 
awards or the number of restricted stock units granted, and other such conditions or restrictions, 
including, in the case of a performance award, any performance goals upon which the 
performance award is subject and any performance period during which any performance goals 
must be achieved. Participants holding shares of restricted stock awards may be granted voting 
rights with respect to their shares, but participants holding restricted stock units and/or deferred 
stock units will not have voting rights with respect to their restricted stock units and/or deferred 
stock units. After all conditions and restrictions applicable to restricted stock awards, restricted 
stock units and/or deferred stock units have been satisfied or have lapsed (including the 

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satisfaction of any applicable tax withholding obligations), shares of restricted stock awards will 
become freely transferable (except as otherwise provided in the 2020 Plan), and restricted stock 
units will be paid in cash, shares of our common stock, or some combination of cash and shares of 
our common stock as determined by the Committee. The Committee may provide that a restricted 
stock award is conditioned upon the participant making or refraining from making an election 
with respect to the award under Section 83(b) of the IRC.  

       Annual Performance Cash Awards.    Annual performance cash awards may be granted under 
the 2020 Plan in such amounts and upon such terms as the Committee may determine, based on 
the achievement of specified performance goals for annual periods or other time periods, as 
determined by the Committee.   

        Non-Employee Director Awards.    The Committee at any time and from time to time may 
grant to non-employee directors non-statutory stock options, SARs or full value awards. Any such 
awards may be granted singly, in combination, or in tandem, and may be granted pursuant to such 
terms, conditions and limitations as the Committee may establish in its sole discretion consistent 
with the provisions of the 2020 Plan.  

        The 2020 Plan permits non-employee directors to elect to receive shares of our common 
stock in lieu of their director fees otherwise payable in cash. The election to receive our common 
stock in lieu of cash must be made in the calendar quarter preceding the date any such fees are 
payable. The number of shares to be issued is determined by dividing the dollar amount of 
reserved fees by the fair market value of our common stock on the date such fees would otherwise 
have been payable.  

        Other Cash-Based Awards and Other Stock-Based Awards.    Cash-based awards that are not 
annual performance cash awards may be granted to participants in such amounts and upon such 
terms as the Committee may determine. These other cash-based awards will be paid in cash only. 
Other stock-based awards (including the grant or offer for sale of unrestricted shares of our 
common stock or the payment in cash or otherwise of amounts based on the value of shares of our 
common stock) may be granted in such amounts and subject to such terms and conditions 
(including performance goals) as determined by the Committee. These other stock-based awards 
shall be expressed in terms of shares of our common stock or units based on shares of our 
common stock, as determined by the Committee. Other stock-based awards will be paid in cash or 
shares of our common stock, as determined by the Committee.  

        Performance Measure Elements.    The performance goals upon which the payment or 
vesting of a performance award depends may include, without limitation, one or more of the 
following performance measure elements:  

•  Sales and revenue measure elements, including gross revenue or sales, sales allowances, 
net revenue or net sales, invoiced revenue or sales, collected revenue or sales, revenues from 
new products, and bad debts;  

•  Expense measurement elements, including direct material costs, direct labor costs, indirect 
labor costs, direct manufacturing costs, indirect manufacturing costs, cost of goods sold, sales, 
general and administrative expenses, operating expenses, non-cash expenses, tax expense, 
non-operating expenses, and total expenses;  

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•  Profitability and productivity measure elements, including gross margin, net operating 
income, EBITDA (earnings before interest, taxes, depreciation and amortization), EBIT 
(earnings before interest and taxes), NOPAT (net operating income after taxes), net income, 
net cash flow, and net cash flow from operations;  

•  Asset utilization and effectiveness measure elements, including cash, excess cash, 
accounts receivable, inventory (WIP or finished goods), current assets, working capital, total 
capital, fixed assets, total assets, standard hours, plant utilization, purchase price variance, and 
manufacturing overhead variance;  

•  Debt and equity measure elements, including accounts payable, current accrued liabilities, 
total current liabilities, total debt, debt principal payments, net current borrowings, total long-
term debt, credit rating, retained earnings, total preferred equity, total common equity, and 
total equity;  

•  Shareholder and return measure elements, including earnings per share (diluted and fully 
diluted), stock price, dividends, shares repurchased, total return to shareholders, debt coverage 
ratios, return on assets, return on equity, return on invested capital, and economic profit (for 
example, economic value added);  

•  Customer and market measure elements, including dealer/channel size/scope, 
dealer/channel performance/effectiveness, order fill rate, customer satisfaction, customer 
service/care, brand awareness and perception, market share, warranty rates, product quality, 
and channel inventory; and  

•  Organizational and team member measure elements, including headcount, team member 
performance, team member productivity, standard hours, team member 
engagement/satisfaction, team member turnover, and team member diversity.  

        The Committee may amend or modify the vesting criteria (including any performance goals, 
performance measures or performance periods) of any outstanding awards based in whole or in 
part on the financial performance of the company (or any subsidiary or division, business unit or 
other sub-unit thereof) in recognition of unusual or nonrecurring events affecting the company or 
the financial statements of the company or of changes in applicable laws, regulations or 
accounting principles, whenever the Committee determines that such adjustments are appropriate 
in order to prevent unintended dilution or enlargement of the benefits or potential benefits 
intended to be made available under the 2020 Plan.  

        Dividend Equivalents.    With the exception of stock options and SARs, awards under the 
2020 Plan may, in the Committee’s discretion, earn dividend equivalents with respect to the cash 
or stock dividends or other distributions that would have been paid on the shares of our common 
stock covered by such award had such shares been issued and outstanding on the dividend 
payment date. Such dividend equivalents will be converted to cash or additional shares of our 
common stock by such formula and at such time and subject to such limitations as determined by 
the Committee, and only paid out once the award becomes vested.  

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        Termination of Service.    Unless otherwise expressly set forth in an individual agreement, 
the Committee will have the sole discretion to determine and set forth in an award agreement the 
effect that the termination of a participant’s employment or other service with the company and 
all subsidiaries may have on any award.   

        Modification of Rights upon Termination.    Upon a participant’s termination of employment 
or other service with the company or any subsidiary, the Committee may, in its sole discretion 
(which may be exercised at any time on or after the grant date, including following such 
termination) cause stock options or SARs (or any part thereof) held by such participant as of the 
effective date of such termination to terminate, become or continue to become exercisable or 
remain exercisable following such termination of employment or service, and restricted stock, 
restricted stock units, deferred stock units, performance awards, annual performance cash awards, 
non-employee director awards, other cash-based awards and other stock-based awards held by 
such participant as of the effective date of such termination to terminate, vest or become free 
of restrictions and conditions to payment, as the case may be, following such termination of 
employment or service, in each case in the manner determined by the Committee; provided, 
however, that no stock option or SAR may remain exercisable beyond its expiration date.  

        Determination of Termination.    The change in a participant’s status from a team member to 
a consultant will be deemed a termination unless the Committee determines otherwise, in its sole 
discretion. The change in a participant’s status from a consultant to a team member or from that 
of a team member to that of a director will not be deemed a termination of the participant’s 
service as a consultant or team member, respectively. Unless the Committee determines 
otherwise, a participant’s termination date will be deemed to be the date recorded on personnel or 
other records of the company or any subsidiary. If the payment of an award that is subject to 
Section 409A of the IRC is triggered by termination of a participant’s employment or other 
service, the termination must also constitute a “separation from service” within the meaning of 
Section 409A of the IRC, and any change in employment status that constitutes a “separation 
from service” under Section 409A of the IRC will be treated as a termination of employment or 
service, as the case may be.  

        Forfeiture and Recoupment.    If a participant is determined by the Committee to have taken 
any action while providing services to the company or after termination of such services, that 
would constitute “cause” or an “adverse action,” as such terms are defined in the 2020 Plan, all 
rights of the participant under the 2020 Plan and any agreements evidencing an award then held 
by the participant will terminate and be forfeited. The Committee has the authority to rescind the 
exercise, vesting, issuance or payment in respect of any awards of the participant that were 
exercised, vested, issued or paid, and require the participant to pay to the company, within ten 
days of receipt of notice, any amount received or the amount gained as a result of any such 
rescinded exercise, vesting, issuance or payment. The company may defer the exercise of any 
stock option or SAR for up to six months after receipt of notice of exercise in order for the 
Committee to determine whether “cause” or “adverse action” exists. The company is entitled to 
withhold and deduct future wages to collect any amount due. In addition, if the company is 
required to prepare an accounting restatement due to material noncompliance, as a result of 
misconduct, with any financial reporting requirement under the securities laws, then any 
participant who is one of the individuals subject to automatic forfeiture under Section 304 of the 
Sarbanes-Oxley Act of 2002 will reimburse the company for the amount of any award received by 
such individual under the 2020 Plan during the 12-month period following the first public 

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issuance or filing with the Securities and Exchange Commission, as the case may be, of the 
financial document embodying such financial reporting requirement. The company may also seek 
to recover any award made as required by the provisions of the Dodd-Frank Wall Street Reform 
and Consumer Protection Act or any other clawback, forfeiture or recoupment provision required 
by applicable law or under the requirements of any stock exchange or market upon which our 
common stock is then listed or traded. In addition, all awards under the 2020 Plan will be subject 
to forfeiture and other penalties pursuant to any standalone clawback or forfeiture policy of the 
company, as in effect from time to time, including the Sleep Number Corporation Clawback and 
Forfeiture Policy, and such forfeiture and/or penalty conditions or provisions as determined by the 
Committee and set forth in the applicable award agreement.   

        Change in Control and Acceleration of Vesting.    Generally, a change in control means the 
occurrence of any one of the following events:  

•  During any 24 month period, individuals who, as of the beginning of such period, 
constitute the board cease for any reason to constitute at least a majority of the board, subject 
to certain exceptions;  

•  Any person is or becomes a “beneficial owner” (as defined in Rule 13d-3 under the 
Exchange Act), directly or indirectly, of securities of the company representing 35% or more 
of the combined voting power of the company’s then outstanding securities eligible to vote for 
the election of the board, subject to certain exceptions;   

•  The consummation of a merger, consolidation, statutory share exchange or similar form of 
corporate transaction involving the company or any of its subsidiaries that requires the 
approval of the company’s shareholders, unless certain criteria are met; or  

•  The consummation of a sale of all or substantially all of the company’s assets or the 
approval by shareholders of the company of a plan of complete liquidation or dissolution of 
the company.   

Notwithstanding the foregoing, such a change in control shall not be deemed to occur solely 
because any person acquires beneficial ownership of more than 35% of the company’s voting 
securities as a result of the acquisition of company voting securities by the company which 
reduces the number of our voting securities outstanding. However, if after such acquisition by the 
company such person becomes the beneficial owner of additional voting securities of the 
company that increases the percentage of our outstanding voting securities beneficially owned by 
such person, a change in control of the company shall then occur.   

        Without limiting the authority of the Committee to adjust awards as discussed under the 
headings “Plan Administration” and “Adjustments,” if a change in control of the company occurs, 
then, unless otherwise provided in the Award Agreement, if the company is not the surviving 
corporation or the acquiring corporation does not assume the outstanding awards or substitute 
equivalent awards, then:  

•  All outstanding stock options and SARs will become immediately exercisable in full and 
will remain exercisable for the remainder of their terms, regardless of whether the participant 

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to whom such stock options or SARs have been granted remains in employment or service 
with the company or any subsidiary;  

•  All restrictions and vesting requirements applicable to any award based solely on the 
continued service of the participant will terminate; and  

•  All awards, the vesting or payment of which are based on performance goals, will vest as 
though such performance goals were fully achieved at target and will become immediately 
payable.  

However, no award that provides for a deferral of compensation within the meaning of Section 
409A of the IRC will be cashed out upon the occurrence of a change in control unless the event or 
circumstances constituting the change in control also constitute a “change in the ownership” of 
the company, a “change in the effective control” of the company or a “change in the ownership of 
a substantial portion of the assets” of the company, in each case as determined under Section 
409A of the IRC. The treatment of any other awards in the event of a change in control will be as 
determined by the Committee in connection with the grant thereof, as reflected in the applicable 
award agreement. The Committee is given the power under the 2020 Plan to alternatively provide 
that upon a change in control, any or all outstanding stock-based awards will be canceled and 
terminated and the holders will receive a payment of cash or stock equal to the difference, if any, 
between the consideration received by shareholders in respect of a share of common stock in 
connection with the change in control and the purchase price per share, if any, under the award, 
multiplied by the number of shares subject to such award, provided that if such product is zero or 
less, or the award is not exercisable, the award may be canceled and terminated without payment 
for such award.  

        If a participant’s employment or other service with the company is terminated without 
“cause” or “adverse action” (as such terms are defined in the 2020 Plan) within two years 
following a change in control, and the company is the surviving corporation following such 
change in control, or the acquiror assumes the outstanding awards or substitutes equivalent equity 
awards relating to the securities of such acquiror or its affiliates for such awards, then:  

•  All outstanding options and SARs will become immediately exercisable in full and will 
remain exercisable for the remainder of their terms, regardless of whether the participant to 
whom such options or SARs have been granted remains in employment or service with the 
company;  

•  All restrictions and vesting requirements applicable to any award based solely on the 
continued service of the participant will terminate; and  

•  All awards, the vesting or payment of which is based on performance goals, will vest as 
though such performance goals were fully achieved at target and will become immediately 
payable.  

However, no award that provides for a deferral of compensation within the meaning of 

Section 409A of the IRC will be cashed out upon the occurrence of a change in control unless the 
event or circumstances constituting the change in control also constitute a “change in the 
ownership” of the company, a “change in the effective control” of the company or a “change in 

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the ownership of a substantial portion of the assets” of the company, in each case as determined 
under Section 409A of the IRC. The treatment of any other awards in the event of a change in 
control will be as determined by the Committee in connection with the grant thereof, as reflected 
in the applicable award agreement.  

        Substituted Awards.    The Committee may grant awards under the 2020 Plan in substitution 
for stock and stock-based awards held by team members of another entity who become team 
members of the company or a subsidiary as a result of a merger or consolidation of the 
former employing entity with the company or a subsidiary or the acquisition by the company or a 
subsidiary of property or stock of the former employing corporation. The Committee may direct 
that the substitute awards be granted on such terms and conditions as the Committee considers 
appropriate in the circumstances, subject to compliance with the rules under Sections 409A, 422 
and 424 of the IRC, as and where applicable.  

Term, Termination and Amendment.    Unless sooner terminated by the Board, the 2020 

Plan will terminate at midnight on May 12, 2030. No award will be granted after termination of 
the 2020 Plan, but awards outstanding upon termination of the 2020 Plan will remain outstanding 
in accordance with their applicable terms and conditions and the terms and conditions of the 2020 
Plan.  

        Subject to certain exceptions, the Board has the authority to terminate and the Committee has 
the authority to amend the 2020 Plan or any outstanding award agreement at any time and from 
time to time, provided that certain amendments to the 2020 Plan will not become effective 
without shareholder approval, as set forth below. No termination, suspension or amendment of the 
2020 Plan may materially adversely affect any outstanding award without the consent of the 
affected participant.  

        No amendments to the 2020 Plan will be effective without approval of the company’s 
shareholders if: (a) shareholder approval of the amendment is then required pursuant to Section 
422 of the IRC, the rules of the primary stock exchange on which the common stock is then 
traded, applicable U.S. state and federal laws or regulations and the applicable laws of any foreign 
country or jurisdiction where awards are, or will be, granted under the 2020 Plan; or (b) such 
amendment would: (i) modify the restrictions on re-pricing; (ii) materially increase benefits 
accruing to participants; (iii) subject to certain adjustments, increase the aggregate number of 
shares of common stock issued or issuable under the 2020 Plan; (iv) modify the eligibility 
requirements for participants in the 2020 Plan; or (v) reduce the minimum exercise price as set 
forth in the 2020 Plan.  

        Plan Benefits.    It is not presently possible to determine the benefits or amounts that will be 
received by or allocated to participants under the 2020 Plan or that would have been received by 
or allocated to participants for the last completed fiscal year if the 2020 Plan had then been in 
effect because awards under the 2020 Plan will be made at the discretion of the Committee.  

Federal Income Tax Information  

        The following is a general summary, as of the date of this Proxy Statement, of the federal 
income tax consequences to participants and the company of transactions under the 2020 Plan. 
This summary is intended for the information of shareholders considering how to vote at the 2020 

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Annual Meeting of Shareholders and not as tax guidance to participants in the 2020 Plan, as the 
consequences may vary with the types of grants made, the identity of the participant and the 
method of payment or settlement. The summary does not address the effects of other federal taxes 
or taxes imposed under state, local or foreign tax laws. Participants are encouraged to seek the 
advice of a qualified tax advisor regarding the tax consequences of participation in the 2020 Plan.  

        Incentive Stock Options.    With respect to incentive stock options, generally, the participant 
is not taxed, and we are not entitled to a deduction, on either the grant or the exercise of an 
incentive stock option so long as the requirements of Section 422 of the IRC continue to be met. 
If the participant meets the employment requirements and does not dispose of the shares of our 
common stock acquired upon exercise of an incentive stock option until at least one year after 
date of the exercise of the stock option and at least two years after the date the stock option was 
granted, gain or loss realized on sale of the shares will be treated as long-term capital gain or loss. 
If the shares of our common stock are disposed of before those periods expire, which is called a 
disqualifying disposition, the participant will be required to recognize ordinary income in an 
amount equal to the lesser of (i) the excess, if any, of the fair market value of our common stock 
on the date of exercise over the exercise price, or (ii) if the disposition is a taxable sale or 
exchange, the amount of gain realized. Upon a disqualifying disposition, we will generally be 
entitled, in the same tax year, to a deduction equal to the amount of ordinary income recognized 
by the participant, assuming that a deduction is allowed under Section 162(m) of the IRC.  

        Non-Statutory Stock Options.    The grant of a stock option that does not qualify for 
treatment as an incentive stock option, which is generally referred to as a non-statutory stock 
option, is generally not a taxable event for the participant. Upon exercise of the stock option, the 
participant will generally be required to recognize ordinary income in an amount equal to the 
excess of the fair market value of our common stock acquired upon exercise (determined as of the 
date of exercise) over the exercise price of the stock option, and we will be entitled to a deduction 
in an equal amount in the same tax year, assuming that a deduction is allowed under Section 
162(m) of the IRC. At the time of a subsequent sale or disposition of shares obtained upon 
exercise of a non-statutory stock option, any gain or loss will be a capital gain or loss, which will 
be either a long-term or short-term capital gain or loss, depending on how long the shares have 
been held.  

        SARs.    The grant of a SAR will not cause the participant to recognize ordinary income or 
entitle us to a deduction for federal income tax purposes. Upon the exercise of a SAR, the 
participant will recognize ordinary income in the amount of the cash or the value of shares 
payable to the participant (before reduction for any withholding taxes), and we will receive a 
corresponding deduction in an amount equal to the ordinary income recognized by the participant, 
assuming that a deduction is allowed under Section 162(m) of the IRC.  

        Restricted Stock, Restricted Stock Units, Deferred Stock Units and Other Stock-Based 
Awards.    The federal income tax consequences with respect to restricted stock, restricted stock 
units, deferred stock units, and other stock unit and stock-based awards depend on the facts and 
circumstances of each award, including, in particular, the nature of any restrictions imposed with 
respect to the awards. In general, if an award granted to the participant is subject to a “substantial 
risk of forfeiture” (e.g., the award is conditioned upon the future performance of substantial 
services by the participant) and is nontransferable, a taxable event occurs when the risk of 
forfeiture ceases or the awards become transferable, whichever first occurs. At such time, the 

80 

 
 
  
  
  
  
participant will recognize ordinary income to the extent of the excess of the fair market value of 
the stock on such date over the participant’s cost for such stock (if any), and the same amount is 
deductible by us, assuming that a deduction is allowed under Section 162(m) of the IRC. Under 
certain circumstances, the participant, by making an election under Section 83(b) of the IRC, can 
accelerate federal income tax recognition with respect to an award of stock that is subject to 
a substantial risk of forfeiture and transferability restrictions, in which event the ordinary income 
amount and our deduction will be measured and timed as of the grant date of the award. If the 
award granted to the participant is not subject to a substantial risk of forfeiture or transferability 
restrictions, the participant will recognize ordinary income with respect to the award to the extent 
of the excess of the fair market value of the stock at the time of grant over the participant’s cost, if 
any, and the same amount is deductible by us, assuming that a deduction is allowed under Section 
162(m) of the IRC. If a stock unit award or other stock-based award is granted but no stock is 
actually issued to the participant at the time the award is granted, the participant will recognize 
ordinary income at the time the participant receives stock free of any substantial risk of 
forfeiture (or receives cash in lieu of such stock) and the amount of such income will be equal to 
the fair market value of the stock at such time over the participant’s cost, if any, and the same 
amount is then deductible by us, assuming that a deduction is allowed under Section 162(m) of 
the IRC.  

        Annual Performance Cash Awards and Other Cash-Based Awards.    Annual performance 
cash awards and other cash-based awards will be taxable as ordinary income to the participant in 
the amount of the cash received by the participant (before reduction for any withholding taxes), 
and we will receive a corresponding deduction in an amount equal to the ordinary income 
recognized by the participant, assuming that a deduction is allowed under Section 162(m) of the 
IRC.  

        Withholding Obligations.    We are entitled to withhold and deduct from future wages of the 
participant, to make other arrangements for the collection of, or to require the recipient to pay to 
us, an amount necessary for us to satisfy the recipient’s federal, state or local tax withholding 
obligations with respect to awards granted under the 2020 Plan. Withholding for taxes may be 
calculated based on the maximum applicable tax rate for the participant’s jurisdiction or such 
other rate that will not trigger a negative accounting impact on the company. The Committee may 
permit a participant to satisfy a tax withholding obligation by withholding shares of common 
stock underlying an award, tendering previously acquired shares, delivery of a broker exercise 
notice or a combination of these methods.  

        Code Section 409A.    A participant may be subject to a 20% penalty tax, in addition to 
ordinary income tax, at the time the grant becomes vested, plus an interest penalty tax, if the grant 
constitutes deferred compensation under Section 409A of the IRC and the requirements of Section 
409A of the IRC are not satisfied.  

        Code Section 162(m).    Pursuant to Section 162(m) of the IRC, the annual compensation 
paid to an individual who is a “covered employee” is not deductible by us to the extent it exceeds 
$1 million. The Tax Cuts and Jobs Act, signed into law on December 22, 2017, amended Section 
162(m), effective for tax years beginning after December 31, 2017, (i) to expand the definition of 
a “covered employee” to include any person who was the Chief Executive Officer or the Chief 
Financial Officer at any time during the year and the three most highly compensated officers 
(other than the Chief Executive Officer and Chief Financial Officer) who were employed at any 

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time during the year whether or not the compensation is reported in the Summary Compensation 
Table included in our Proxy Statement; (ii) to treat any individual who is considered a covered 
employee at any time during a tax year beginning after December 31, 2016 as remaining a 
covered employee permanently; and (iii) to eliminate the performance-based compensation 
exception to the $1 million deduction limit (with a transition provision continuing the 
performance-based exception for certain compensation covered by a written binding contract in 
existence on November 2, 2017).  

        Excise Tax on Parachute Payments.    Unless otherwise provided in a separate agreement 
between a participant and the company, if, with respect to a participant, the acceleration of the 
vesting of an award or the payment of cash in exchange for all or part of an award, together with 
any other payments that such participant has the right to receive from the company, would 
constitute a “parachute payment,” then the payments to such participant will be reduced to the 
largest amount as will result in no portion of such payments being subject to the excise tax 
imposed by Section 4999 of the IRC. Such reduction, however, will only be made if the aggregate 
amount of the payments after such reduction exceeds the difference between the amount of such 
payments absent such reduction minus the aggregate amount of the excise tax imposed under 
Section 4999 of the IRC attributable to any such excess parachute payments. If such provisions 
are applicable and if a team member will be subject to a 20% excise tax on any “excess parachute 
payment” pursuant to Section 4999 of the IRC, we will be denied a deduction with respect to such 
excess parachute payment pursuant to Section 280G of the IRC.  

Board Recommendation  

        The Board of Directors recommends that the shareholders vote “FOR” approval of the Sleep 
Number Corporation 2020 Equity Incentive Plan.  

Vote Required  

        The affirmative vote of the holders of a majority of the shares of common stock present and 
entitled to vote in person or by proxy on this matter at the 2020 Annual Meeting of Shareholders, 
and at least a majority of the minimum number of votes necessary for a quorum, is necessary for 
approval of the Sleep Number Corporation 2020 Equity Incentive Plan. Unless a contrary choice 
is specified, proxies solicited by the Board of Directors will be voted “FOR” approval of the 
Sleep Number Corporation 2020 Equity Incentive Plan.  

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ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION (“Say-on-Pay”)   

(Proposal 3) 

Background 

Consistent with the views expressed by shareholders at our 2017 Annual Meeting, the Board 

of Directors has determined to hold an advisory vote to approve executive compensation annually.   

This  advisory  resolution,  commonly  referred  to  as  “say-on-pay,”  is  being  provided  to  our 
shareholders as required pursuant to Section 14A of the Securities Exchange Act and is non-binding 
on  the  company  and  the  Board  of  Directors.    However,  the  Board  and  the  Management 
Development  and  Compensation  Committee  value  the  opinions  of  our  shareholders  and  will 
carefully consider the outcome of the vote when making future compensation decisions. 

As described more fully in the Compensation Discussion and Analysis section of this Proxy 
Statement, our compensation programs are structured to align the interests of our executive officers 
with the interests of our shareholders.  They are designed to attract, motivate, and retain, a talented 
management team to achieve superior results.  Shareholders are urged to read the CD&A, which 
discusses in-depth how our executive compensation programs  are aligned with our performance 
and the creation of shareholder value. 

Proposal 

The Board of Directors recommends that shareholders vote “For” approval of the following 
non-binding advisory resolution at the 2020 Annual Meeting: 

RESOLVED, that the shareholders of Sleep Number Corporation approve, on an advisory 
basis, the compensation of the company’s named executive officers as described in the 
Compensation Discussion and Analysis, tabular disclosures and other executive 
compensation narrative provided in this Proxy Statement for the company’s 2020 Annual 
Meeting of Shareholders. 

Vote Required 

The affirmative vote of the holders of a majority of the shares of common stock present and 
entitled to vote in person or by proxy on this matter at the Annual Meeting, and at least a majority 
of the minimum number of shares necessary for a quorum, is necessary for approval of the 
foregoing resolution.  Unless a contrary choice is specified, proxies solicited by the Board of 
Directors will be voted “For” approval of the foregoing resolution. 

83 

 
 
 
 
 
 
 
 
 
 
 
 
 
AUDIT COMMITTEE REPORT 

The Audit Committee of the Board of Directors is responsible for providing independent, 

objective oversight with respect to our company’s accounting and financial reporting functions, 
internal and external audit functions, systems of internal controls regarding financial matters, 
cybersecurity, and legal, ethical and regulatory compliance.  The Audit Committee operates under 
a written charter approved by the Board of Directors.  A copy of the charter is available at the 
investor relations section of the company’s website at http://ir.sleepnumber.com. 

The Audit Committee is currently composed of three directors, each of whom is 
independent as defined by the Nasdaq listing standards and SEC Rule 10A-3.  Barbara R. Matas 
(Chair), Stephen L. Gulis, Jr. and Deborah L. Kilpatrick, Ph.D. served on the Audit Committee 
throughout 2019 and through the date of this report.  Vicki A. O’Meara served on the Audit 
Committee from the beginning of 2019 and until the annual meeting of shareholders in May of 
2019.   

Management is responsible for our company’s financial reporting processes and internal 

control over financial reporting.  Deloitte & Touche LLP, our Independent Registered Public 
Accounting Firm, is responsible for auditing our company’s consolidated financial statements for 
the 2019 fiscal year.  This audit is to be conducted in accordance with the standards of the Public 
Company Accounting Oversight Board (United States).  The Audit Committee’s responsibility is 
to monitor and oversee these processes. 

In connection with these responsibilities, the Audit Committee met in person or by 
telephone conference eight times during 2019.  These meetings involved representatives of 
management, internal audit and the independent auditors.  At each of its regularly scheduled 
quarterly meetings, the Audit Committee meets in executive session and also meets in separate 
executive sessions with representatives of the Independent Registered Public Accounting Firm 
and with the executive who leads our internal audit function. 

Management represented to the Audit Committee that our company’s consolidated 
financial statements were prepared in accordance with accounting principles generally accepted in 
the United States of America.  The Audit Committee has reviewed and discussed the consolidated 
financial statements, together with the results of management’s assessment of the company’s 
internal control over financial reporting, with management and the Independent Registered Public 
Accounting Firm.  The Audit Committee discussed with the Independent Registered Public 
Accounting Firm the matters required to be discussed with the auditors under Statement on 
Auditing Standards No. 61 “Communication with Audit Committees” (Codification of Statements 
on Auditing Standards, AU 380), as amended.  The Independent Registered Public Accounting 
Firm provided the Audit Committee with written disclosures and the letter required by applicable 
requirements of the Public Company Accounting Oversight Board, and the Audit Committee 
discussed with the Independent Registered Public Accounting Firm that firm’s independence. 

84 

 
 
 
 
 
Based upon the Audit Committee’s discussions with management, internal audit and the 

Independent Registered Public Accounting Firm, and the Audit Committee’s review of the 
representations of management and the Independent Registered Public Accounting Firm, the 
Audit Committee recommended to the Board of Directors that the audited consolidated financial 
statements be included in our company’s Annual Report on Form 10-K for the year ended 
December 28, 2019, for filing with the Securities and Exchange Commission. 

This Audit Committee Report shall not be deemed incorporated by reference by any 
general statement incorporating by reference this Proxy Statement into any filing under the 
Securities Act of 1933, as amended, or the Exchange Act, except to the extent that the company 
specifically incorporates this information by reference, and shall not otherwise be deemed filed 
under such Acts. 

The Audit Committee of the Board of Directors 

Barbara R. Matas, Chair 
Stephen L. Gulis, Jr. 
Deborah L. Kilpatrick, Ph.D. 

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RATIFICATION OF SELECTION 
OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

(Proposal 4) 

Selection of Independent Registered Public Accounting Firm 

The Audit Committee of our Board of Directors selected Deloitte & Touche LLP 

(“Deloitte”) as the company’s independent registered public accounting firm (“Independent 
Auditors”) for the 2020 fiscal year ending January 2, 2021. Deloitte has served as our 
Independent Auditors since the 2010 fiscal year. 

Although the Board is not required to submit the selection of Independent Auditors to 
shareholders for ratification, and the Board would not be bound by shareholder ratification or 
failure to ratify the selection, the Board wishes to submit the selection of Deloitte to serve as our 
Independent Auditors for the 2020 fiscal year to our shareholders for ratification consistent with 
best practices in corporate governance. 

If shareholders do not ratify the selection of Deloitte as our Independent Auditors, the 

Audit Committee will reconsider whether to retain Deloitte and may determine to retain that firm 
or another firm without resubmitting the matter to shareholders. Even if the selection of Deloitte 
is ratified by shareholders, the Audit Committee may, in its discretion, direct the appointment of a 
different firm of Independent Auditors at any time during the year if it determines that such a 
change would be in the best interests of the company and our shareholders. 

Representatives of Deloitte will be present at the Annual Meeting, will have an 
opportunity to make a statement if they so desire and will be available to respond to questions 
from shareholders. 

Audit and Other Fees 

The aggregate fees billed for professional services by the Independent Auditors in 2019 and 

2018 were:  

Audit fees (1)  .................................  
Audit-related fees (2) ......................  
Audit and audit-related fees ......  
Tax fees (3) ....................................  
All other fees  ...............................  
Total .................................................  

2019 
$781,080 
1,895 
782,975 
128,747 
-  
$911,722 

2018 

  $651,000 
1,895 
652,895 
145,697 
-  
  $798,592 

(1)  Audit fees in 2019 and 2018 include fees incurred for the annual audit and quarterly reviews of the company’s 

consolidated financial statements and the annual audit of the company’s internal control over financial reporting for 
the years ended December 28, 2019 and December 29, 2018, respectively.  

(2)  These fees related to access to an online accounting research tool.   
(3)  These fees are primarily for tax compliance services based on time and materials. 

86 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Under the Sarbanes-Oxley Act of 2002 and the rules of the Securities and Exchange 
Commission regarding auditor independence, the engagement of the company’s Independent 
Auditors to provide audit or non-audit services for the company must either be approved by the Audit 
Committee before the engagement or entered into pursuant to pre-approval policies and procedures 
established by the Audit Committee. Our Audit Committee has not established any pre-approval 
policies or procedures and therefore all audit or non-audit services performed for the company by the 
Independent Auditors must be approved in advance of the engagement by the Audit Committee.  
Under limited circumstances, certain de minimus non-audit services may be approved by the Audit 
Committee retroactively. All services provided to the company by the Independent Auditors in 2019 
were approved in advance of the engagement by the Audit Committee and no non-audit services 
were approved retroactively by the Audit Committee pursuant to the exception for certain de 
minimus services described above. 

Board Recommendation 

The Board recommends a vote “For” ratification of the selection of Deloitte as our 
Independent Auditors for the 2020 fiscal year ending January 2, 2021. Unless a contrary choice is 
specified, proxies solicited by the Board will be voted “For” the ratification of the selection of 
Deloitte as Independent Auditors. 

Vote Required 

Assuming a quorum is present, the affirmative vote of the holders of a majority of the 

shares of common stock present and entitled to vote in person or by proxy on this matter at the 
Annual Meeting is necessary for approval of this proposal. Unless a contrary choice is specified, 
proxies solicited by the Board of Directors will be voted “For” approval of this proposal. 

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OTHER MATTERS 

Delinquent Section 16(a) Reports 

Section 16(a) of the Securities Exchange Act of 1934 requires our Directors and officers 
and all persons who beneficially own more than 10% of the outstanding shares of our common 
stock to file with the Securities and Exchange Commission initial reports of ownership and 
reports of changes in ownership of our common stock.  Section 16(a) officers, directors and 
greater than 10% beneficial owners are also required to furnish us with copies of all Section 16(a) 
forms they file.  In September 2019, we became aware that Section 16(a) reports had not been 
filed on behalf of Robert Poirier, our principal accounting officer, due to a mistaken 
understanding that, because he was not an executive officer, he was not required to file reports 
under Section 16.  Upon discovery of this administrative error, the appropriate Section 16(a) 
reports were promptly filed.  To our knowledge, based upon a review of the copies of such reports 
furnished by all other Section 16(a) officers, directors and greater than 10% beneficial owners to 
us during the 2019 fiscal year ended December 28, 2019 and written representations by such 
persons, all reports were filed on a timely basis. 

Shareholder Proposals for 2021 Annual Meeting 

Any shareholder proposal requested to be included in the proxy materials for the 2021 

Annual Meeting of Shareholders must (i) be received by our Senior Vice President, Chief Legal 
and Risk Officer and Secretary on or before December 1, 2020 and (ii) satisfy all of the 
requirements of, and not otherwise be permitted to be excluded under, Rule 14a-8 promulgated by 
the SEC and our Bylaws. 

Our Bylaws require advance written notice to our company of shareholder-proposed 
business or of a shareholder’s intention to make a nomination for Director at an annual meeting of 
shareholders.  They also limit the business which may be conducted at any special meeting of 
shareholders to business brought by the Board. 

Specifically, the Bylaws provide that business may be brought before an annual meeting 
by a shareholder only if the shareholder provides written notice to the Secretary of our company 
not less than 120 days prior to the first anniversary of the date that we first released or mailed our 
proxy materials to shareholders in connection with the preceding year’s annual meeting.  Under 
these provisions, notice of a shareholder proposal to be presented at the 2021 Annual Meeting of 
Shareholders (but that is not requested to be included in the proxy materials) must be provided to 
the Secretary of our company on or before December 1, 2020.  In the event, however, that the date 
of the annual meeting is advanced by more than 30 days or delayed by more than 60 days from 
the anniversary of the preceding year’s annual meeting date, notice by the shareholder to be 
timely must be so delivered not later than the close of business on the later of the 120th day prior 
to such annual meeting or the 10th day following the day on which public announcement of the 
date of such meeting is first made. 

88 

 
 
 
 
 
 
 
 
 
A shareholder’s notice must set forth: 

•  A description of the proposed business and the reasons for it, 

•  The name and address of the shareholder making the proposal, 

•  The class and number of shares of common stock owned by the shareholder, and 

•  A description of any material interest of the shareholder in the proposed business. 

Our Bylaws also provide that a shareholder may nominate a Director at an annual meeting 
only after providing advance written notice to the Secretary of our company within the time limits 
described above.  The shareholder’s notice must set forth all information about each nominee that 
would be required under SEC rules in a proxy statement soliciting proxies for the election of such 
nominee, as well as the nominee’s business and residence address.  The notice must also set forth 
the name and record address of the shareholder making the nomination and the class and number 
of shares of common stock owned by that shareholder.  The required procedures for a shareholder 
to nominate a Director are described in more detail above under the heading “Corporate 
Governance – Director Nominations Process.” 

Other Business 

Management of our company does not intend to present other items of business and knows 

of no items of business that are likely to be brought before the Annual Meeting except those 
described in this Proxy Statement.  However, if any other matters should properly come before 
the Annual Meeting, the persons named in the enclosed proxy will have discretionary authority to 
vote such proxy in accordance with the best judgment on such matters. 

Copies of 2019 Annual Report 

We will furnish to our shareholders without charge a copy of our Annual Report on Form 

10-K (without exhibits) for the 2019 fiscal year ended December 28, 2019.  Any request for an 
Annual Report should be sent to: 

Sleep Number Corporation 
Investor Relations Department 
1001 Third Avenue South 
Minneapolis, Minnesota  55404 

Householding Information 

“Householding” is a program, approved by the SEC, which allows companies and 
intermediaries (e.g. banks and brokers or other nominees) to satisfy the delivery requirements for 
proxy statements and annual reports by delivering only one package of shareholder proxy material to 
any household at which two or more shareholders reside.  If you and other residents at your mailing 
address own shares of our common stock in a “street name,” your broker or bank may have notified 
you that your household will receive only one copy of our proxy materials.  Once you have received 
notice from your broker that they will be “householding” materials to your address, “householding” 
will continue until you are notified otherwise or until you revoke your consent.  Any shareholder 

89 

 
 
 
who is receiving multiple copies of these documents and would like to receive only one copy per 
household should contact the shareholder’s bank, broker or other nominee record holder.  If you hold 
shares of our common stock in your own name as a holder of record, “householding” will not apply 
to your shares. 

We will promptly deliver an additional copy of any of these documents to you if you call 

us at (763) 551-7498 or write us at the following address: 

Sleep Number Corporation 
Investor Relations Department 
1001 Third Avenue South 
Minneapolis, Minnesota 55404 

Instructions for Virtual Meeting Participation 

Our Annual Meeting will again be a completely virtual meeting. There will be no physical 

meeting location.  

To participate in the virtual meeting, visit www.virtualshareholdermeeting.com/SNBR2020 

and enter the 16-digit control number included on your Notice of Internet Availability of the 
Proxy Materials, on your proxy card, or on the instructions that accompanied your proxy 
materials. You may log into the meeting platform beginning at 8:15 a.m. Central Time on May 
13, 2020. The meeting will begin promptly at 8:30 a.m. Central Time on May 13, 2020. 

The virtual meeting platform is fully supported across browsers (Internet Explorer, Firefox, 

Chrome, and Safari) and devices (desktops, laptops, tablets, and cell phones) running the most 
updated version of applicable software and plugins. Participants should ensure that they have a 
strong Internet connection wherever they intend to participate in the meeting. Participants should 
also give themselves plenty of time to log in and ensure that they can hear streaming audio prior 
to the start of the meeting. 

If you wish to submit a question, you may do so during the meeting at 

www.virtualshareholdermeeting.com/SNBR2020. 

Questions pertinent to meeting matters will be recognized and answered during the meeting, 

subject to time constraints. We reserve the right to edit or reject questions that are profane or 
otherwise inappropriate. Detailed guidelines for submitting written questions during the meeting 
will be available at www.virtualshareholdermeeting.com/SNBR2020. Appropriate questions 
pertinent to meeting matters that cannot be answered during the meeting due to time constraints 
will be posted and answered online at http://ir.sleepnumber.com and be available as soon as 
practical after the meeting. 

If you encounter any technical difficulties accessing the virtual meeting platform during the 

check-in process or during the meeting, please call the technical support number that will be 
posted on the virtual meeting platform log-in page.  An international technical support number 
will also be listed. 

90 

 
 
 
 
Your vote is important.  Whether or not you plan to attend the Annual Meeting, please vote 
your shares of common stock “For” the Board’s nominees and “For” each of the other proposals 
before you promptly by mail, telephone, or Internet as instructed on your proxy card. 

By Order of the Board of Directors 

Samuel R. Hellfeld 
Senior Vice President, 
Chief Legal and Risk Officer and Secretary 

March 31, 2020 
Minneapolis, Minnesota 

91 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[This page intentionally left blank] 

APPENDIX 

SLEEP NUMBER CORPORATION 
2020 EQUITY INCENTIVE PLAN 

 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents 

Page 

1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 
9. 
10. 
11. 
12. 
13. 
14. 
15. 
16. 
17. 
18. 
19. 
20. 
21. 
22. 

Purpose of Plan. ..................................................................................................................1 
Definitions. .........................................................................................................................1 
Plan Administration. ...........................................................................................................6 
Shares Available for Issuance. ...........................................................................................8 
Participation. .....................................................................................................................10 
Options. ............................................................................................................................11 
Stock Appreciation Rights. ...............................................................................................12 
Restricted Stock Awards, Restricted Stock Units and Deferred Stock Units. .................13 
Annual Performance Cash Awards. .................................................................................17 
Non-Employee Director Awards. .....................................................................................17 
Other Cash-Based Awards and Other Stock-Based Awards. ...........................................17 
Dividends and Dividend Equivalents. ..............................................................................18 
Termination of Employment or Other Service. ................................................................19 
Payment of Withholding Taxes. .......................................................................................21 
Change in Control. ............................................................................................................22 
Rights of Eligible Recipients and Participants; Transferability. ......................................26 
Securities Law and Other Restrictions. ............................................................................27 
Deferred Compensation; Compliance with Section 409A. ...............................................28 
Amendment, Modification and Termination. ...................................................................28 
Substituted Awards. ..........................................................................................................29 
Effective Date and Duration of this Plan. .........................................................................29 
Miscellaneous. ..................................................................................................................30 

 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
2020 EQUITY INCENTIVE PLAN 

1. 

Purpose of Plan. 

The purpose of this Plan is to advance the interests of the Company and its shareholders 
by enabling the Company and its Subsidiaries to attract and retain qualified individuals to perform 
services  for  the  Company  and  its  Subsidiaries,  providing  incentive  compensation  for  such 
individuals  that  is  linked  to  the  growth  and  profitability  of  the  Company  and  increases  in 
shareholder  value  and  aligning  the  interests  of  such  individuals  with  the  interests  of  its 
shareholders through opportunities for equity participation in the Company.  

2. 

Definitions. 

The  following  terms  will  have  the  meanings  set  forth  below,  unless  the  context  clearly 
otherwise requires.  Terms defined elsewhere in this Plan will have the same meaning throughout 
this Plan. 

2.1 

“Adverse Action” means any action or conduct by a Participant that the Committee, 
in its sole discretion, determines to be injurious, detrimental, prejudicial or adverse to the interests 
of  the  Company  or  any  Subsidiary,  including:    (a)  disclosing  confidential  information  of  the 
Company or any Subsidiary to any person not authorized by the Company or Subsidiary to receive 
it,  (b) engaging,  directly  or  indirectly,  in  any  commercial  activity  that  in  the  judgment  of  the 
Committee competes with the business of the Company or any Subsidiary or (c) interfering with 
the relationships of the Company or any Subsidiary and their respective employees, independent 
contractors, customers, prospective customers and vendors. 

2.2 

“Annual Performance Cash Awards” has the meaning set forth in Section  9.1 of 

this Plan. 

2.3 

“Award” means, individually or collectively, an Option, Stock Appreciation Right, 
Restricted Stock Award, Restricted Stock Unit, Deferred Stock Unit, Performance Award, Annual 
Performance  Cash  Award,  Non-Employee  Director  Award,  Other  Cash-Based  Award  or  Other 
Stock-Based Award, in each case granted to an Eligible Recipient pursuant to this Plan.  

2.4 

“Award  Agreement”  means  either:    (a)  a  written  or  electronic  (as  provided  in 
Section 22.8) agreement entered into by the Company and a Participant setting forth the terms and 
provisions  applicable  to  an  Award  granted  under  this  Plan,  including  any  amendment  or 
modification thereof, or (b) a written or electronic (as provided in Section 22.8) statement issued 
by the Company to a Participant describing the terms and provisions of such an Award, including 
any amendment or modification thereof. 

2.5 

“Board” means the Board of Directors of the Company. 

2.6 

“Broker Exercise Notice” means a written notice pursuant to which a Participant, 
upon exercise of an Option, irrevocably instructs a broker or dealer to sell a sufficient number of 
shares of Common Stock to pay all or a portion of the exercise price of the Option or any related 
withholding  tax  obligations  and  remit  such  sums  to  the  Company  and  directs  the  Company  to 

 
 
deliver shares of Common Stock to be issued upon such exercise directly to such broker or dealer 
or their nominee. 

2.7 

“Cause” means, unless otherwise provided in an Award Agreement, (a) “Cause” as 
defined in any employment, consulting, severance or similar agreement between the Participant 
and the Company or one of its Subsidiaries (an “Individual Agreement”), or (b) if there is no such 
Individual  Agreement  or  if  it  does  not  define  Cause:  (i)  dishonesty,  fraud,  misrepresentation, 
embezzlement or deliberate injury or attempted injury, in each case related to the Company or any 
Subsidiary,  (ii)  any  unlawful  or  criminal  activity  of  a  serious  nature,  (iii)  any  intentional  and 
deliberate breach of a duty or duties that, individually or in the aggregate, are material in relation 
to the Participant’s overall duties, or (iv) any material breach by a Participant of any employment, 
service, confidentiality, non-compete or non-solicitation agreement entered into with the Company 
or any Subsidiary. 

2.8 

“Change in Control” means an event described in Section 15.1 of this Plan. 

2.9 

“Code” means the Internal Revenue Code of 1986, as amended.  Any reference to 
a section of the Code herein will be deemed to include a reference to any applicable regulations 
thereunder and any successor or amended section of the Code. 

2.10 

“Committee” means the Management Development and Compensation Committee 
of  the  Board  or  a  subcommittee  thereof,  or  any  other  committee  comprised  solely  of  directors 
designated by the Board to administer this Plan who are (a) “non-employee directors” within the 
meaning of Rule 16b-3 under the Exchange Act and (b) “independent directors” as defined in the 
Listing Rules of the Nasdaq Stock Market (or other applicable exchange or market on which the 
Common Stock may be traded or quoted).  The members of the Committee will be appointed from 
time to time by and will serve at the discretion of the Board.  If the Committee does not exist or 
cannot function for any reason, the Board may take any action under this Plan that would otherwise 
be the responsibility of the Committee, except as otherwise provided in this Plan. Any action duly 
taken by the Committee will be valid and effective, whether or not the members of the Committee 
at the time of such action are later determined not to have satisfied the requirements of membership 
provided herein. In all instances where discretion is accorded to the Committee under this Plan, 
the Committee will exercise such discretion reasonably and in good faith. 

2.11 

“Common Stock” means the common stock of the Company, par value $0.01 per 
share, or the number and kind of shares of stock or other securities into which such Common Stock 
may be changed in accordance with Section 4.5 of this Plan. 

2.12 

“Company” means Sleep Number Corporation, a Minnesota corporation, and any 

successor thereto as provided in Section 22.6 of this Plan. 

2.13 

“Consultant” means a person engaged to provide consulting or advisory services 
(other than as an Employee or a Director) to the Company or any Subsidiary that: (a) are not in 
connection with the offer and sale of the Company’s securities in a capital raising transaction and 
(b) do not directly or indirectly promote or maintain a market for the Company’s securities. 

2.14 

“Deferred Stock Unit” means a right granted to an Eligible Recipient pursuant to 
Section 8 of this Plan to receive shares of Common Stock (or the equivalent value in cash or other 

2 

 
property if the Committee so provides) at a future time as determined by the Committee, or as 
determined  by  the  Participant  within  guidelines  established  by  the  Committee  in  the  case  of 
voluntary deferral elections. 

2.15 

“Director” means a member of the Board. 

2.16 

“Director Fees” means any compensation payable by the Company in the form of 
cash to a Non-Employee Director for service as a Non-Employee Director on the Board or any 
committee of the Board as may be approved from time to time by the Board, excluding expense 
allowances, reimbursements and insurance premiums paid to or on behalf of such Non-Employee 
Directors. 

2.17 

“Disability”  means,  unless  otherwise  defined  in  the  Award  Agreement  or  in  an 
Individual Agreement between the Participant and the Company or a Subsidiary, the disability of 
the Participant such as would entitle the Participant to receive disability income benefits pursuant 
to the long-term disability plan of the Company or Subsidiary then covering the Participant or, if 
no such plan exists  or is applicable to  the Participant,  the permanent  and total  disability of the 
Participant within the meaning of Section 22(e)(3) of the Code. 

2.18 

“Effective  Date”  means  May  13,  2020  or  such  later  date  as  this  Plan  is initially 

approved by the Company’s shareholders. 

2.19 
Consultants. 

“Eligible  Recipients”  means  all  Employees,  all  Non-Employee  Directors  and  all 

2.20 

“Employee”  means  any  individual  performing  services  for  the  Company  or  a 
Subsidiary and designated as an employee of the Company or a Subsidiary on the payroll records 
thereof.  An Employee will not include any individual during any period he or she is classified or 
treated by the Company or Subsidiary as an independent contractor, a consultant, or any employee 
of an employment, consulting or temporary agency or any other entity other than the Company or 
Subsidiary, without regard to whether such individual is subsequently determined to have been, or 
is  subsequently  retroactively  reclassified  as  a  common-law  employee  of  the  Company  or 
Subsidiary during such period.  An individual will not cease to be an Employee in the case of:  (a) 
any leave of absence approved by the Company, or (b) transfers between locations of the Company 
or between the Company or any Subsidiaries.  For purposes of Incentive Stock Options, no such 
leave  may  exceed  ninety  (90)  days,  unless  reemployment  upon  expiration  of  such  leave  is 
guaranteed by statute or contract.  If reemployment upon expiration of a leave of absence approved 
by  the  Company  or  a  Subsidiary,  as  applicable,  is  not  so  guaranteed,  then  three  (3)  months 
following the ninety-first (91st) day of such leave, any Incentive Stock Option held by a Participant 
will  cease  to  be  treated  as  an  Incentive  Stock  Option  and  will  be  treated  for  tax  purposes  as  a 
Nonqualified Stock Option.  Neither service as a Director nor payment of a Director’s fee by the 
Company will be sufficient to constitute “employment” by the Company. 

3 

 
2.21 

“Exchange Act” means the Securities Exchange Act of 1934, as amended.  Any 
reference to a section of the Exchange Act herein will be deemed to include a reference to any 
applicable rules and regulations thereunder and any successor or amended section of the Exchange 
Act. 

2.22 

“Fair Market Value” means, with respect to the Common Stock, as of any date: (a) 
the closing sale price of the Common Stock as of such date at the end of the regular trading session, 
as reported by the Nasdaq Stock Market or any national securities exchange on which the Common 
Stock is then listed (or, if no shares were traded on such date, as of the next preceding date on 
which there was such a trade); (b) if the Common Stock is not so listed, admitted to unlisted trading 
privileges or reported on any national exchange, the closing sale price as of such date at the end of 
the  regular  trading  session,  as  reported  by  the  OTC  Bulletin  Board,  OTC  Markets  or  other 
comparable quotation service (or, if no shares were traded or quoted on such date, as of the next 
preceding date on which there was such a trade or quote); or (c) if the Common Stock is not so 
listed  or  reported,  such  price  as  the  Committee  determines  in  good  faith  in  the  exercise  of  its 
reasonable discretion, and consistent with the definition of “fair market value” under Section 409A 
of the Code.  If determined by the Committee, such determination will be final, conclusive and 
binding  for  all  purposes  and  on  all  persons,  including  the  Company,  the  shareholders  of  the 
Company,  the  Participants  and  their  respective  successors-in-interest.    No  member  of  the 
Committee will be liable for any determination regarding the fair market value of the Common 
Stock that is made in good faith.  

2.23 

“Full Value Award” means an Award other than in the form of an Option or Stock 

Appreciation Right, and which is settled by the issuance of shares of Common Stock. 

2.24 

“Grant Date” means the date an Award is granted to a Participant pursuant to this 

Plan and as determined pursuant to Section 5 of this Plan. 

2.25 

“Incentive Stock Option” means a right to purchase Common Stock granted to an 
Employee  pursuant  to  Section  6  of  this  Plan  that  is  designated  as  and  intended  to  meet  the 
requirements of an “incentive stock option” within the meaning of Section 422 of the Code. 

2.26 

“Individual Agreement” has the meaning set forth in Section 2.7 of this Plan. 

2.27 

“Non-Statutory Stock Option” means a right to purchase Common Stock granted 
to  an  Eligible  Recipient  pursuant  to  Section  6  of  this  Plan  that  is  not  intended  to  meet  the 
requirements of or does not qualify as an Incentive Stock Option. 

2.28 

“Non-Employee Director” means a Director who is not an Employee. 

2.29 

“Non-Employee Director Award” means any Non-Statutory Stock Option, Stock 
Appreciation Right or Full Value Award granted, whether singly, in combination, or in tandem, to 
an  Eligible  Recipient  who  is  a  Non-Employee  Director,  pursuant  to  such  applicable  terms, 
conditions and limitations as the Board or Committee may establish in accordance with this Plan, 
including any Non-Employee Director Option. 

2.30 

“Non-Employee Director Option” means a Non-Statutory Stock Option granted to 

a Non-Employee Director pursuant to Section 10.1 of this Plan. 

4 

 
2.31 

“Option”  means  an  Incentive  Stock  Option  or  a  Non-Statutory  Stock  Option, 

including a Non-Employee Director Option. 

2.32 

“Other Cash-Based Award” means an Award, denominated and paid in cash, not 

otherwise described by the terms of this Plan, granted pursuant to Section 11 of this Plan. 

2.33 

“Other Stock-Based Award” means an equity-based or equity-related Award not 

otherwise described by the terms of this Plan, granted pursuant to Section 11 of this Plan. 

2.34 

“Participant” means an Eligible Recipient who receives one or more Awards under 

this Plan. 

2.35 

“Performance Award” means a right granted to an Eligible Recipient pursuant to 
Section  8 of this Plan to receive an amount of cash,  number of shares of Common Stock, or a 
combination of both, contingent upon and the value of which at the time it is payable is determined 
as a function of the extent of the achievement of one or more Performance Goals during a specified 
Performance Period or the achievement of other objectives during a specified period. 

2.36 

“Performance  Goals”  mean  with  respect  to  any  applicable  Award,  one  or  more 
targets,  goals  or levels  of attainment  required to  be achieved during the specified Performance 
Period, as set forth in the related Award Agreement. 

2.37 

“Performance Period” means the period of time, as determined by the Committee, 
during which the Performance Goals must be met in order to determine the degree of payout or 
vesting with respect to an Award. 

2.38 

“Plan” means this Sleep Number Corporation 2020 Equity Incentive Plan, as may 

be amended from time to time. 

2.39 

“Plan Year” means the Company’s fiscal year. 

2.40 

“Previously  Acquired  Shares”  means  shares  of  Common  Stock  that  are  already 
owned by the Participant or, with respect to any  Award, that are to be issued to the Participant 
upon the grant, exercise, vesting or settlement of such Award. 

2.41 

“Prior Plan”  means the Sleep Number Corporation Amended and Restated 2010 

Omnibus Incentive Plan.  

2.42 

“Restricted Stock Award” means an award of Common Stock granted to an Eligible 
Recipient pursuant to Section 8 of this Plan that is subject to the restrictions on transferability and 
the risk of forfeiture imposed by the provisions of such Section 8. 

2.43 

“Restricted Stock Unit” means an award denominated in shares of Common Stock 

granted to an Eligible Recipient pursuant to Section 8 of this Plan. 

2.44 

“Securities Act” means the Securities Act of 1933, as amended.  Any reference to 
a section of the Securities Act herein will be deemed to include a reference to any applicable rules 
and regulations thereunder and any successor or amended section of the Securities Act. 

5 

 
2.45 

“Stock Appreciation Right” means a right granted to an Eligible Recipient pursuant 
to Section 7 of this Plan to receive a payment from the Company, in the form of shares of Common 
Stock, cash or a combination of both, equal to the difference between the Fair Market Value of 
one or more shares of Common Stock and the exercise price of such shares under the terms of such 
Stock Appreciation Right. 

2.46 

“Stock-Based  Award”  means  any  equity-based  or  equity-related  Award  made 
pursuant to this Plan, including Options, Stock Appreciation Rights, Restricted Stock, Restricted 
Stock  Units,  Deferred  Stock  Units,  Performance  Awards  denominated  or  payable  in  shares  of 
Common Stock and Other Stock-Based Awards. 

2.47 

“Subsidiary” means any corporation or other entity, whether domestic or foreign, 
in which the Company has or obtains, directly or indirectly, an interest of more than fifty percent 
(50%) by reason of stock ownership or otherwise. 

2.48 

“Target Payout” has the meaning set forth in Section 9.2 of this Plan. 

2.49 

“Tax Date” means the date any withholding tax obligation arises under the Code 

for a Participant with respect to an Award. 

2.50 

“Tax Laws” has the meaning set forth in Section 22.9 of this Plan. 

3. 

Plan Administration. 

3.1 

The Committee.  The Plan will be administered by the Committee.  The Committee 
will act by majority approval of the members at a meeting or by unanimous written consent, and a 
majority of the members of the Committee will constitute a quorum.  The Committee may exercise 
its duties, power and authority under this Plan in its sole discretion without the consent of any 
Participant or other party, unless this Plan specifically provides otherwise.  The Committee will 
not be obligated to treat Participants or Eligible Recipients uniformly, and determinations made 
under  this  Plan  may  be  made  by  the  Committee  selectively  among  Participants  or  Eligible 
Recipients, whether or not such Participants and Eligible Recipients are similarly situated.  Each 
determination,  interpretation  or  other  action  made  or  taken  by  the  Committee  pursuant  to  the 
provisions of this Plan will be final, conclusive and binding for all purposes and on all persons, 
and no member of the Committee will be liable for any action or determination made in good faith 
with respect to this Plan or any Award granted under this Plan.  

3.2 

Authority of the Committee.  In accordance with and subject to the provisions of 
this Plan, the Committee will have full and exclusive discretionary power and authority to take 
such actions as it deems necessary and advisable with respect to the administration of this Plan, 
including the following: 

(a) 

To designate the Eligible Recipients to be selected as Participants; 

(b) 

To determine the nature, extent and terms of the Awards to be made to each 
Participant,  including  the  amount  of  cash  or  number  of  shares  of  Common  Stock  to  be 
subject to each Award, any exercise price, the manner in which Awards will vest or become 

6 

 
exercisable  and  whether  Awards  will  be  granted  in  tandem  with  other  Awards,  and  the 
form of Award Agreement, if any, evidencing such Award; 

(c) 

To determine the time or times when Awards will be granted; 

(d) 

To determine the duration of each Award;  

(e) 

To determine the restrictions and other conditions to which the payment or 

vesting of Awards may be subject; 

(f) 

To  construe  and  interpret  this  Plan  and  Awards  granted  under  it,  and  to 
establish, amend and revoke rules and regulations for its administration and in so doing, to 
correct any defect, omission, or inconsistency in this Plan or in an Award Agreement, in a 
manner  and  to  the  extent  it  shall  deem  necessary  or  expedient  to  make  this  Plan  fully 
effective; 

(g) 

To  determine  Fair  Market  Value  in  accordance  with  Section  2.22  of  this 

Plan; 

(h) 

To amend this Plan or any Award Agreement, as provided in this Plan; 

(i) 

To adopt subplans or special provisions applicable to Awards regulated by 
the laws of a jurisdiction other than, and outside of, the United States, which subplans or 
special provisions may take precedence over other provisions of this Plan; 

(j) 

To authorize any person to execute on behalf of the Company any Award 
Agreement or any other  instrument  required to  effect  the grant  of  an  Award previously 
granted by the Committee; 

(k) 

To determine whether Awards will be settled in shares of Common Stock, 

cash or in any combination thereof; 

(l) 

Subject  to  Section 12, to determine whether  Awards will be adjusted for 
“dividend equivalents,” meaning a credit, made at the discretion of the Committee, to the 
account  of a Participant  in  an amount equal  to  the cash dividends paid  on one share of 
Common Stock for each share of Common Stock represented by an Award held by such 
Participant; and 

(m) 

To  impose  such  restrictions,  conditions  or  limitations  as  it  determines 
appropriate as to the timing and manner of any resales by a Participant or other subsequent 
transfers by the Participant of any shares of Common Stock, including restrictions under 
an insider trading policy, restrictions as to the use of a specified brokerage firm for such 
resales or other transfers and other restrictions designed to increase equity ownership by 
Participants  or  otherwise  align  the  interests  of  Participants  with  the  Company’s 
shareholders. 

3.3 

Delegation.    To  the  extent  permitted  by  applicable  law,  the  Committee  may 
delegate to one or more of its members or to one or more officers of the Company or any Subsidiary 

7 

 
or to one or more agents or advisors such administrative duties or powers as it may deem advisable, 
and the Committee or any individuals to whom it has delegated duties or powers as aforesaid may 
employ one or more individuals to render advice with respect to any responsibility the Committee 
or such individuals may have under this Plan.  The Committee may, by resolution, authorize one 
or more directors of the Company or one or more officers of the Company to do one or both of the 
following  on  the  same  basis  as  can  the  Committee:    (a)  designate  Eligible  Recipients  to  be 
recipients  of  Awards  pursuant  to  this  Plan;  and  (b)  determine  the  size  of  any  such  Awards; 
provided,  however,  that  (x)  the  Committee  will  not  delegate  such  responsibilities  to  any  such 
director(s)  or  officer(s)  for  any  Awards  granted  to  an  Eligible  Recipient  who  is  considered  a 
Covered Employee or who is subject to the reporting and liability provisions of Section 16 under 
the Exchange Act; (y) the resolution providing such authorization will set forth the type of Awards 
and total number of each type of Awards such director(s) or officer(s) may grant; and (z) such 
director(s) or officer(s) will report periodically to the Committee regarding the nature and scope 
of the Awards granted pursuant to the authority delegated. 

3.4 

No Re-pricing.  Except in connection with a Change in Control, notwithstanding 
any  other  provision  of  this  Plan  other  than  Section  4.5,  the  Committee  may  not,  without  prior 
approval of the Company’s shareholders, seek to effect any re-pricing of any previously granted 
Option  or  Stock  Appreciation  Right  by:  (i)  amending  or  modifying  the  terms  of  the  Option  or 
Stock Appreciation Right to lower the exercise price; (ii) canceling  an “underwater” Option or 
Stock  Appreciation  Right  in  exchange  for  (A)  cash;  (B)  replacement  Options  or  Stock 
Appreciation Rights having a lower exercise price; or (C) other Awards; or (iii) repurchasing the 
underwater Options or Stock Appreciation Rights and granting new Awards under this Plan.  For 
purposes  of  this  Section  3.4,  an  Option  or  Stock  Appreciation  Right  will  be  deemed  to  be 
“underwater”  at  any  time  when  the  Fair  Market  Value  of  the  Common  Stock  is  less  than  the 
exercise price of the Option or Stock Appreciation Right. 

3.5 

Participants Based Outside of the United States.  In addition to the authority of the 
Committee  under  Section  3.2(i)  and  notwithstanding  any  other  provision  of  this  Plan,  the 
Committee may, in its sole discretion, amend the terms  of  this  Plan or Awards with  respect  to 
Participants resident outside of the United States or employed by a non-U.S. Subsidiary in order 
to  comply  with  local  legal  requirements,  to  otherwise  protect  the  Company’s  or  Subsidiary’s 
interests or to meet objectives of this Plan, and may, where appropriate, establish one or more sub-
plans (including the adoption of any required rules and regulations) for the purposes of qualifying 
for  preferred  tax  treatment  under  foreign  tax  laws.    The  Committee  will  have  no  authority, 
however, to take action pursuant to this Section 3.5:  (i) to reserve shares of Common Stock or 
grant Awards in excess of the limitations provided in Section 4.1; (ii) to effect any re-pricing in 
violation of Section 3.4; (iii) to grant Options or Stock Appreciation Rights having an exercise 
price less than one hundred percent (100%) of the Fair Market Value of one share of Common 
Stock on the Grant Date in violation of Section 6.3 or Section 7.3; or (iv) for which shareholder 
approval would then be required pursuant to Section 422 of the Code or the rules of any stock 
exchange on which shares of Common Stock may be listed for trading. 

4. 

Shares Available for Issuance. 

4.1  Maximum  Number  of  Shares  Available.    Subject  to  adjustment  as  provided  in 
Section 4.5 of this Plan, the maximum number of shares of Common Stock that will be available 

8 

 
for issuance under this Plan will be 3,240,000 shares less one share for every share subject to an 
Award granted under the Prior Plan after December 28, 2019. Upon effectiveness of this Plan, no 
further awards will be granted under the Prior Plan. 

4.2 

Restrictions on Incentive Stock Options.  Notwithstanding any other provisions of 
this  Plan to  the  contrary  and  subject  to  adjustment  as  provided  in  Section  4.5  of  this  Plan,  the 
maximum  number  of  shares  of  Common  Stock  that  will  be  available  for  issuance  pursuant  to 
Incentive Stock Options under this Plan will be 3,240,000 shares. 

4.3 

Limits on Non-Employee Director Awards. Notwithstanding any other provisions 
of  this  Plan  to  the  contrary,  Awards  granted  during  a  single  Plan  Year  to  any  Non-Employee 
Director,  taken  together  with  any  cash  fees  paid  during  the  Plan  Year  to  the  Non-Employee 
Director, in respect of the Director’s service as a member of the Board during such year (including 
service as a member or chair of any committees of the Board), shall not exceed $500,000 in total 
value (calculating the value of any such Awards based on the grant date fair value of such Awards 
for financial reporting purposes). The independent members of the Board may make exceptions to 
this  limit  for  a  non-executive  chair  of  the  Board,  provided  that  the  Non-Employee  Director 
receiving  such  additional  compensation  may  not  participate  in  the  decision  to  award  such 
compensation. 

4.4 

Accounting for  Awards.   If (i) any  Shares subject  to  an Award are forfeited, an 
Award expires or an Award is settled for cash (in whole or in part), or (ii) after December 28, 2019 
any Shares  subject  to  an award under the Prior Plan is  forfeited, expires or settled for cash (in 
whole or in part), then in each such case the Shares subject to such Award or award under the Prior 
Plan shall, to the extent of such forfeiture, expiration or cash settlement, be added to the Shares 
available for Awards under Section 4.1 of this Plan. In the event that withholding tax liabilities 
arising from an Award (other than an Option or SAR) or, after December 28, 2019, an award under 
the Prior Plan (other than an option or stock appreciation right) is satisfied by the tendering of 
Shares (either  actually  or by  attestation) or by the withholding  of Shares  by the Company, the 
Shares so tendered or withheld shall be added to the Shares available for Awards under Section 
4.1 of this Plan; provided, however, that Shares that again become available for issuance under 
this Plan pursuant to this Section 4.4 shall not increase the numbers of Shares that may be granted 
under  the  Plan  in  connection  with  Incentive  Stock  Options.  Notwithstanding  anything  to  the 
contrary contained herein, the following Shares shall not be added to the Shares authorized for 
grant  under  Section  4.1  of  this  Plan:  (i)  Shares  tendered  by  a  Participant  or  withheld  by  the 
Company in  payment of the exercise price of  an Option  or an option under the Prior Plan, (ii) 
Shares  tendered  by  a  Participant  or  withheld  by  the  Company  to  satisfy  any  tax  withholding 
obligation with respect to Options or SARs or options or stock appreciation rights under the Prior 
Plan, (iii) Shares subject to a SAR or a stock appreciation right under the Prior Plan that are not 
issued in connection with its stock settlement on exercise thereof, and (iv) Shares reacquired by 
the Company on the open market or otherwise using cash proceeds from the exercise of Options 
or options under the Prior Plan. 

4.5 

Adjustments to Shares and Awards.   

(a) 

In the event of any reorganization, merger, consolidation, recapitalization, 
liquidation,  reclassification,  stock  dividend,  stock  split,  combination  of  shares,  rights 

9 

 
offering, divestiture or extraordinary dividend (including a spin off) or any other similar 
change  in  the  corporate  structure  or  shares  of  the  Company,  the  Committee  (or,  if  the 
Company is not the surviving corporation in any such transaction, the board of directors of 
the surviving corporation) will make appropriate adjustment (which determination will be 
conclusive) as to: (i) the number and kind of securities or other property (including cash) 
available for issuance or payment under this Plan, and (ii) in order to prevent dilution or 
enlargement  of  the  rights  of  Participants,  the  number  and  kind  of  securities  or  other 
property (including cash) subject to outstanding Awards, the exercise price of outstanding 
Awards,  and  other  terms  and  conditions  of  any  outstanding  Awards,  including  any 
Performance Goals or criteria with respect thereto.  The determination of the Committee 
as to the foregoing adjustments, if any, will be final, conclusive and binding on Participants 
under this Plan.   

(b) 

Notwithstanding anything else herein to the contrary, without affecting the 
number of shares of Common Stock reserved or available hereunder, the limits in Section 
4.2(a) and (b), the Committee may authorize the issuance or assumption of benefits under 
this Plan in connection with any merger, consolidation, acquisition of property or stock or 
reorganization  upon  such  terms  and  conditions  as  it  may  deem  appropriate,  subject  to 
compliance with the rules under Sections 409A, 422 and 424 of the Code, as and where 
applicable. 

4.6  Minimum Vesting Requirement. Notwithstanding any other provision of the Plan 
to the contrary, Awards granted under the Plan (other than Annual Performance Cash Awards and 
Other Cash-Based Awards) shall vest no earlier than the first anniversary of the date on which the 
Award  is  granted;  provided,  that  the  following  Awards  shall  not  be  subject  to  the  foregoing 
minimum vesting requirement: any (i) substitute Awards granted in connection with awards that 
are  assumed,  converted  or  substituted  pursuant  to  a  merger,  acquisition  or  similar  transaction 
entered into by the Company or any of its Subsidiaries in accordance with Section 20 of this Plan, 
(ii)  Shares  delivered  in  lieu  of  fully  vested  cash  obligations,  (iii)  Awards  to  Non-Employee 
Directors that vest on the earlier of the one-year anniversary of the Grant Date and the next annual 
meeting  of  shareholders  of  the  Company  which  is  at  least  50  weeks  after  the  immediately 
preceding year’s annual meeting, and (iv) any additional Awards the Committee may grant, up to 
a maximum of five percent (5%) of the available share reserve authorized for issuance under the 
Plan pursuant to Section 4.1 (subject to adjustment under Section 4.5); and, provided, further, that 
the foregoing restriction does not apply to the Committee’s discretion to provide for accelerated 
exercisability  or  vesting  of  any  Award,  including  in  cases  of  retirement,  death,  Disability  or  a 
Change in Control, in the terms of the Award Agreement or otherwise. 

5. 

Participation. 

Participants  in  this  Plan  will  be  those  Eligible  Recipients  who,  in  the  judgment  of  the 
Committee, have contributed, are contributing or are expected to contribute to the achievement of 
the objectives of the Company or its Subsidiaries.  Eligible Recipients may be granted from time 
to time Awards, singly or in combination or in tandem with other Awards, as may be determined 
by  the  Committee  in  its  sole  discretion.    Awards  will  be  deemed  to  be  granted  as  of  the  date 
specified in the grant resolution of the Committee, which date will be the Grant Date of any related 
Award Agreement with the Participant. 

10 

 
6. 

Options. 

6.1 

Grant.  An Eligible Recipient may be granted Options under  this Plan, and such 
Options will be subject to such terms and conditions, consistent with the other provisions of this 
Plan, as may be determined by the Committee in its sole discretion.  Incentive Stock Options may 
be granted only to Eligible Recipients who are Employees of the Company or a Subsidiary. The 
Committee may designate whether an Option is to be considered an Incentive Stock Option or a 
Non-Statutory Stock Option.  To the extent that any Incentive Stock Option (or portion thereof) 
granted under this Plan ceases for any reason to qualify as an “incentive stock option” for purposes 
of Section 422 of the Code, such Incentive Stock Option (or portion thereof) will continue to be 
outstanding for purposes of this Plan but will thereafter be deemed to be a Non-Statutory Stock 
Option. Options may be granted to an Eligible Recipient for services provided to a Subsidiary only 
if,  with  respect  to  such  Eligible  Recipient,  the  underlying  shares  of  Common  Stock  constitute 
"service recipient stock" within the meaning of Treas. Reg. Section 1.409A-1(b)(5)(iii). 

6.2 

Award Agreement.  Each Option grant will be evidenced by an Award Agreement 
that will specify the exercise price of the Option, the maximum duration of the Option, the number 
of shares of Common Stock to which the Option pertains, the conditions upon which an Option 
will become vested and exercisable, and such other provisions as the Committee will determine 
which are not inconsistent with the terms of this Plan.  The Award Agreement also will specify 
whether the Option is intended to be an Incentive Stock Option or a Non-Statutory Stock Option. 

6.3 

Exercise Price.  Except for Options granted pursuant to Section 20 of this Plan, the 
per share price to  be paid  by a Participant upon exercise of an Option granted pursuant  to  this 
Section 6 will be determined by the Committee in its sole discretion at the time of the Option grant; 
provided, however, that such price will not be less than one hundred percent (100%) of the Fair 
Market Value of one share of Common Stock on the Grant Date (or not less than one hundred and 
ten percent (110%) of the Fair Market Value if, at the time the Incentive Stock Option is granted, 
the Participant owns, directly or indirectly, more than  ten percent  (10%)  of the total  combined 
voting power of all classes of stock of the Company or any parent or subsidiary corporation of the 
Company). 

6.4 

Exercisability and Duration.  An Option will become exercisable at such times and 
in such installments and upon such terms and conditions as may be determined by the Committee 
in  its  sole  discretion  at  the  time  of  grant,  including  (i)  the  achievement  of  one  or  more  of  the 
Performance Goals; or that (ii) the Participant remain in the continuous employment or service 
with the Company or a Subsidiary for a certain period; provided, however, that no Option may be 
exercisable after ten (10) years from the Grant Date (five (5) years from the Grant Date in the case 
of an Incentive Stock Option that is granted to a Participant who owns, directly or indirectly, more 
than ten percent (10%) of the total combined voting power of all classes of stock of the Company 
or any parent or subsidiary corporation of the Company).  Notwithstanding the foregoing, if the 
exercise of an “in-the-money” Option that is exercisable in accordance with its terms is prevented 
by the provisions of Section 17, the Option will remain exercisable until thirty (30) days after the 
date such exercise first would no longer be prevented by such provisions, but in any event no later 
than the expiration date of such Option. 

11 

 
6.5 

Payment of Exercise Price.   

(a) 

The total purchase price of the shares to be purchased upon exercise of an 
Option will be paid entirely in cash (including check, bank draft or money order); provided, 
however,  that  the  Committee,  in  its  sole  discretion  and  upon  terms  and  conditions 
established by the Committee, may allow such payments to be made, in whole or in part, 
by  (i)  tender  of  a  Broker  Exercise  Notice;  (ii)  by  tender,  either  by  actual  delivery  or 
attestation  as  to  ownership,  of  Previously  Acquired  Shares;  (iii)  a  “net  exercise”  of  the 
Option  (as  further  described  in  paragraph  (b),  below);  (iv)  by  a  combination  of  such 
methods;  or  (v)  any  other  method  approved  or  accepted  by  the  Committee  in  its  sole 
discretion. Notwithstanding any other provision of this Plan to the contrary, no Participant 
who is a Director or an “executive officer” of the Company within the meaning of Section 
13(k) of the Exchange Act will be permitted to make payment with respect to any Awards 
granted under this Plan, or continue any extension of credit with respect to such payment 
with a loan from the Company or a loan arranged by the Company in violation of Section 
13(k) of the Exchange Act. 

(b) 

In the case of a “net exercise” of an Option, the Company will not require a 
payment of the exercise price of the Option from the Participant but will reduce the number 
of shares of Common Stock issued upon the exercise by the largest number of whole shares 
that  has  a  Fair  Market  Value  on  the  exercise  date  that  does  not  exceed  the  aggregate 
exercise price for the shares exercised under this method.  Shares of Common Stock will 
no longer be outstanding under an Option (and will therefore not thereafter be exercisable) 
following the exercise of such Option to the extent of (i) shares used to pay the exercise 
price of an Option under the “net exercise,” (ii) shares actually delivered to the Participant 
as a result of such exercise and (iii) any shares withheld for purposes of tax withholding 
pursuant to Section 14 of this Plan. 

(c) 

For  purposes  of  such  payment,  Previously  Acquired  Shares  tendered  or 
covered by an attestation will be valued at their Fair Market Value on the exercise date of 
the Option. 

6.6  Manner of Exercise.  An Option may be exercised by a Participant in whole or in 
part from time to time, subject to the conditions contained in this Plan and in the Award Agreement 
evidencing such Option, by delivery in person, by facsimile or electronic transmission or through 
the mail of written notice of exercise to the Company at its principal executive office (or to the 
Company’s designee as may be established from time to time by the Company and communicated 
to Participants) and by paying in full the total exercise price for the shares of Common Stock to be 
purchased in accordance with Section 6.5 of this Plan.   

7. 

Stock Appreciation Rights. 

7.1 

Grant.  An Eligible Recipient may be granted Stock Appreciation Rights under this 
Plan, and such Stock Appreciation Rights will be subject to such terms and conditions, consistent 
with the other provisions of this Plan, as may be determined by the Committee in its sole discretion. 
Stock  Appreciation  Rights  may  be  granted  to  an  Eligible  Recipient  for  services  provided  to  a 

12 

 
Subsidiary only if, with respect to such Eligible Recipient, the underlying shares of Common Stock 
constitute "service recipient stock" within the meaning of Treas. Reg. Section 1.409A-1(b)(5)(iii). 

7.2 

Award Agreement.  Each Stock Appreciation Right will be evidenced by an Award 
Agreement that will specify the exercise price of the Stock Appreciation Right, the term of the 
Stock Appreciation Right, and such other provisions as the Committee will determine which are 
not inconsistent with the terms of this Plan. 

7.3 

Exercise Price.  Except for Stock Appreciation Rights granted pursuant to Section 
20  of  this  Plan,  the  exercise  price  of  a  Stock  Appreciation  Right  will  be  determined  by  the 
Committee, in its discretion, at the Grant Date; provided, however, that such price may not be less 
than one hundred percent (100%) of the Fair Market Value of one share of Common Stock on the 
Grant Date. 

7.4 

Exercisability and Duration.  A Stock Appreciation Right will become exercisable 
at such times and in such installments as may be determined by the Committee in its sole discretion 
at the time of grant; provided, however, that no Stock Appreciation Right may be exercisable after 
ten (10) years from its Grant Date. Notwithstanding the foregoing, if the exercise of an “in-the-
money” SAR  that is  exercisable in  accordance with its terms  is prevented by the provisions of 
Section 17, the SAR will remain exercisable until thirty (30) days after the date such exercise first 
would no longer be prevented by such provisions, but in any event no later than the expiration date 
of such SAR. 

7.5  Manner of Exercise.  A Stock Appreciation Right will be exercised by giving notice 
in  the  same  manner  as  for  Options,  as  set  forth  in  Section  6.6,  subject  to  any  other  terms  and 
conditions consistent with the other provisions of this Plan as may be determined by the Committee 
in its sole discretion.  

7.6 

Settlement.  Upon the exercise of a Stock Appreciation Right, a Participant will be 

entitled to receive payment from the Company in an amount determined by multiplying: 

(a) 

The excess of the Fair Market Value of a share of Common Stock on the 

date of exercise over the per share exercise price; by 

(b) 

The number of shares of Common Stock with respect to which the Stock 

Appreciation Right is exercised. 

7.7 

Form  of  Payment.    Payment,  if  any,  with  respect  to  a  Stock  Appreciation  Right 
settled in accordance with Section 7.6 will be made in accordance with the terms of the applicable 
Award Agreement, in cash, shares of Common Stock or a combination thereof, as the Committee 
determines. 

8. 

Restricted Stock Awards, Restricted Stock Units and Deferred Stock Units. 

8.1 

Grant.  An Eligible Recipient may be granted Restricted Stock Awards, Restricted 
Stock Units or Deferred Stock Units under this Plan, and such awards will be subject to such terms 
and  conditions,  consistent  with  the  other  provisions  of  this  Plan,  as  may  be  determined  by  the 
Committee in its sole discretion.  Restricted Stock Units and Deferred Stock Units will be similar 

13 

 
to Restricted Stock Awards except that no shares of Common Stock are actually awarded to the 
Participant on the Grant Date of the Restricted Stock Units or Deferred Stock Units.  Restricted 
Stock Units and Deferred Stock Units will be denominated in shares of Common Stock but paid 
in cash, shares of Common Stock or a combination of cash and shares of Common Stock as the 
Committee, in its sole discretion, will determine, and as provided in the Award Agreement. Any 
Restricted Stock Award, Restricted Stock Unit or Deferred Stock Unit may be granted in the form 
of a Performance Award subject to such terms and conditions, consistent with the other provisions 
of  this  Plan,  as  may  be  determined  by  the  Committee  in  its  sole  discretion,  including  the 
achievement of one or more Performance Goals.  

8.2 

Award  Agreement.  Each  Restricted  Stock  Award,  Restricted  Stock  Unit  or 
Deferred Stock Unit grant will be evidenced by an Award Agreement that will specify the type of 
Award,  the  period(s)  of  restriction,  the  number  of  shares  of  restricted  Common  Stock,  or  the 
number of Restricted Stock Units or Deferred Stock Units granted, and such other provisions as 
the Committee will determine which are not inconsistent with the terms of this Plan, including, in 
the case of a Performance Award, any Performance Goals upon which the Performance Award is 
subject and any Performance Period during which any Performance Goals must be achieved. 

8.3 

Conditions  and  Restrictions.    The  Committee  will  impose  such  restrictions  or 
conditions, not inconsistent with the provisions of this Plan, to the vesting of such Restricted Stock 
Awards, Restricted Stock Units or Deferred Stock Units as it deems appropriate, including (a) the 
achievement of one or more of the Performance Goals; or that (b) the Participant remain in the 
continuous employment or service with the Company or a Subsidiary for a certain period.   

8.4 

Rights as a Shareholder.  Except as provided in Sections 8.1, 8.5, 8.6, 12.2 and 17.3 
of this Plan, upon a Participant becoming the holder of record of shares of Common Stock issued 
under a Restricted Stock Award pursuant to this Section 8, the Participant will have all voting, 
dividend, liquidation and other rights with respect to such shares (other than the right to sell or 
transfer  such  shares)  as  if  such  Participant  were  a  holder  of  record  of  shares  of  unrestricted 
Common Stock.  A Participant will have no voting, dividend, liquidation and other rights with 
respect to any Restricted Stock Units granted hereunder.   

8.5 

Enforcement of Restrictions.  To enforce the restrictions referred to in this Section 
8,  the  Committee  may  place  a  legend  on  the  stock  certificates  or  a  notation  on  the  book  entry 
notation representing Restricted Stock Awards referring to such restrictions and may require the 
Participant,  until  the  restrictions  have  lapsed,  to  keep  the  stock  certificates,  together  with  duly 
endorsed stock powers, in the custody of the Company or its transfer agent, or to maintain evidence 
of stock ownership, together with duly endorsed stock powers, in a certificateless book entry stock 
account with the Company’s transfer agent.  Alternatively, Restricted Stock Awards may be held 
in non-certificated form pursuant to such terms and conditions as the Company may establish with 
its registrar and transfer agent or any third-party administrator designated by the Company to hold 
Restricted Stock Awards on behalf of Participants. 

8.6 

Lapse of Restrictions; Settlement. Except as otherwise provided in this Section 8, 
shares of Common Stock underlying a Restricted Stock Award will become freely transferable by 
the Participant after all conditions and restrictions applicable to such shares have been satisfied or 
lapse (including satisfaction of any applicable tax withholding obligations).  Upon the vesting of 

14 

 
a  Restricted  Stock  Unit,  the  Restricted  Stock  Unit  will  be  settled,  subject  to  the  terms  and 
conditions of the applicable Award Agreement, (a) in cash, based upon the Fair Market Value of 
the  vested  underlying  shares  of  Common  Stock,  (b)  in  shares  of  Common  Stock  or  (c)  a 
combination thereof, as provided in the Award Agreement, except to the extent that a Participant 
has properly elected to defer income that may be attributable to a Restricted Stock Unit under a 
Company deferred compensation plan or arrangement.   

8.7 

Section  83(b)  Election  for  Restricted  Stock  Award.    If  a  Participant  makes  an 
election  pursuant  to  Section  83(b)  of  the  Code  with  respect  to  a  Restricted  Stock  Award,  the 
Participant  must  file,  within  thirty  (30)  days  following  the  Grant  Date  of  the  Restricted  Stock 
Award,  a  copy  of  such  election  with  the  Company  and  with  the  Internal  Revenue  Service,  in 
accordance with the regulations under Section 83 of the Code.  The Committee may provide in the 
Award Agreement that the Restricted Stock Award is conditioned upon the Participant’s making 
or refraining from making an election with respect to the award under Section 83(b) of the Code. 

8.8 

Performance Measure Elements. The Performance Goals upon which the payment 
or vesting of a Performance Award may include, without limitation, one or more of the following 
performance measure elements: 

(a) 

Sales  and  Revenue  Measure  Elements:  gross  revenue  or  sales;  sales 
allowances; net revenue or net sales; invoiced revenue or sales; collected revenue or sales; 
revenues from new products; and bad debts. 

(b) 

Expense  Measure  Elements:    direct  material  costs;  direct  labor  costs; 
indirect labor costs; direct manufacturing costs; indirect manufacturing costs; cost of goods 
sold; sales, general and administrative expenses; operating expenses; non-cash expenses; 
tax expense; non-operating expenses; and total expenses. 

(c) 
Profitability  and  Productivity  Measure  Elements:  gross  margin;  net 
taxes,  depreciation  and 
operating 
amortization); EBIT (earnings before interest and taxes); NOPAT (net operating income 
after taxes); net income; net cash flow; and net cash flow from operations. 

income;  EBITDA  (earnings  before 

interest, 

(d) 

Asset Utilization and Effectiveness Measure Elements:  cash; excess cash; 
accounts receivable; inventory (WIP or finished goods); current assets; working capital; 
total  capital;  fixed  assets;  total  assets;  standard  hours;  plant  utilization;  purchase  price 
variance; and manufacturing overhead variance. 

(e) 

Debt  and  Equity  Measure  Elements:  accounts  payable;  current  accrued 
liabilities;  total  current  liabilities;  total  debt;  debt  principal  payments;  net  current 
borrowings; total  long-term debt; credit rating;  retained earnings; total  preferred equity; 
total common equity; and total equity. 

(f) 

Shareholder and Return Measure Elements:  earnings per share (diluted and 
fully diluted); stock price; dividends; shares repurchased; total return to shareholders; debt 
coverage ratios; return on assets; return on equity; return on invested capital; and economic 
profit (for example, economic value added). 

15 

 
 
 
 
 
 
(g) 

Customer  and  Market  Measure  Elements:    dealer/channel  size/scope; 
dealer/channel performance/effectiveness; order fill rate; customer satisfaction; customer 
service/care;  brand  awareness  and  perception;  market  share;  warranty  rates;  product 
quality; and channel inventory. 

(h) 

Organizational  and  Employee  Measure  Elements:    headcount;  employee 
performance; employee productivity; standard hours; employee engagement/satisfaction; 
employee turnover; and employee diversity. 

8.9 

Form and Timing of Performance Award Payment.  Subject  to  the terms of this 
Plan, after the applicable Performance Period (which will not be deemed to be complete until any 
applicable vesting restrictions based on the continuous employment or service with the Company 
or  a  Subsidiary  for  a  certain  period  have  been  satisfied)  has  ended,  the  holder  of  Performance 
Awards  will  be  entitled  to  receive  payment  on  the  value  and  number  of  Performance  Awards 
earned by the Participant over the Performance Period, to be determined as a function of the extent 
to  which  the  corresponding  Performance  Goals  have  been  achieved.  Payment  of  earned 
Performance  Awards  will  be  as  determined  by  the  Committee  and  as  evidenced  in  the  Award 
Agreement.  Subject to the terms of this Plan, the Committee, in its sole discretion, may pay earned 
Performance  Awards  in  the  form  of  cash  or  in  shares  of  Common  Stock  (or  in  a  combination 
thereof)  equal  to  the  value  of  the  earned  Performance  Awards  at  the  close  of  the  applicable 
Performance Period. Payment of any Performance Award will be made as soon as practicable after 
the Committee has determined the extent to which the applicable Performance Goals have been 
achieved  and  not  later  than  the  March  15th  immediately  following  the  end  of  the  Performance 
Period,  or  earlier  than  the  January  1st  preceding  such  March  15,  except  to  the  extent  that  a 
Participant has properly elected to defer payment that may be attributable to a Performance Award 
under  a  Company  deferred  compensation  plan  or  arrangement.    The  determination  of  the 
Committee with respect to the form of payment of Performance Awards will be set forth in the 
Award Agreement pertaining to the grant of the award.  Any shares of Common Stock issued in 
payment  of  earned  Performance  Awards  may  be  granted  subject  to  any  restrictions  deemed 
appropriate by the Committee, including that the Participant remain in the continuous employment 
or service with the Company or a Subsidiary for a certain period. 

8.10  Adjustment of Performance Goals, Performance Periods or other Vesting Criteria.  
The Committee may amend or modify the vesting criteria (including any Performance Goals or 
Performance  Periods)  of  any  outstanding  Awards  based  in  whole  or  in  part  on  the  financial 
performance  of  the  Company  (or  any  Subsidiary  or  division,  business  unit  or  other  sub-unit 
thereof)  in  recognition  of  unusual  or  nonrecurring  events  (including  the  events  described  in 
Sections 4.5(a) or 8.11 hereof) affecting the Company or the financial statements of the Company 
or  of  changes  in  applicable  laws,  regulations  or  accounting  principles,  or  to  address  any  other 
change in the business, operations, corporate structure or capital structure of the Company, or the 
manner in which the Company conducts its business, or other events or circumstances, whenever 
the Committee determines that such adjustments are appropriate in order to prevent unintended 
dilution or enlargement of the benefits or potential benefits intended to be made available under 
this Plan.  The determination of the Committee as to the foregoing adjustments, if any, shall be 
final, conclusive and binding on Participants under this Plan. 

16 

 
 
 
 
9. 

Annual Performance Cash Awards. 

9.1 

Grant.  Subject to such terms and conditions, consistent with the other provisions 
of this Plan, as may be determined by the Committee in its sole discretion, the Committee, at any 
time and from time to time, may grant to Participants Awards denominated in cash in such amounts 
and  upon  such  terms  as  the  Committee  may  determine,  based  on  the  achievement  of  specified 
Performance  Goals,  including  individual  performance  goals,  for  annual  periods  or  other  time 
periods as determined by the Committee (the “Annual Performance Cash Awards”). 

9.2 

Payment.  Payment of any earned Annual Performance Cash Awards will be made 
as  soon  as  possible  after  the  Committee  has  determined  the  extent  to  which  the  applicable 
Performance Goals and individual performance goals have been achieved and not later than the 
March 15th  immediately following the end of the performance period or earlier than the January 
1st preceding such March 15th, except to the extent that a Participant has properly elected to defer 
payment  that  may  be  attributable  to  an  Annual  Performance  Cash  Award  under  a  Company 
deferred compensation plan or arrangement. 

10. 

Non-Employee Director Awards.   

10.1  Awards to Non-Employee Directors.  The Committee at any time and from time to 
time may grant to Non-Employee Directors such Non-Employee Director Awards on such terms 
and  conditions,  consistent  with  the  other  provisions  of  this  Plan,  as  may  be  determined  by  the 
Committee in its sole discretion, and set forth in an applicable Award Agreement. 

10.2  Shares in Lieu of Director Fees.  A Non-Employee Director may elect to receive 
shares of Common Stock in lieu of Director Fees by giving written notice of such election to the 
Company in a form approved by the Committee.  Such an election shall be effective with respect 
to any such Director Fees payable commencing with the next calendar quarter following the date 
of the election.  An election to receive payment of Director Fees in the form of shares of Common 
Stock may be revoked only by a subsequent election to receive payment of Director Fees in cash 
or to defer such Director Fees pursuant to Section 10.3.  Such an election shall be effective with 
respect to Director Fees payable commencing with the next calendar quarter following the date of 
the election.  The number of shares of Common Stock to be paid to a  Non-Employee Director 
pursuant to this Section 10.2 shall be determined by dividing the amount of Director Fees payable 
by the Fair Market Value of the Common Stock on the date such Director Fees would have been 
paid in cash but for the Participant’s election to receive payment of such Director Fees in the form 
of Common Stock.  The amount of any fractional share shall be paid in cash. 

10.3  Deferral of Award Payment.  The Committee may permit a Non-Employee Director 
the opportunity to defer the grant or payment of an Award pursuant to such terms and conditions 
as the Committee may prescribe from time to time. 

11. 

Other Cash-Based Awards and Other Stock-Based Awards. 

11.1  Other Cash-Based Awards.  Subject to such terms and conditions, consistent with 
the other provisions of this Plan, as may be determined by the Committee in its sole discretion, the 
Committee, at any time and from time to time, may grant Other Cash-Based Awards to Participants 
in such amounts and upon such terms as the Committee may determine. 

17 

 
11.2  Other Stock-Based Awards.  Subject to such terms and conditions, consistent with 
the other provisions of this Plan, as may be determined by the Committee in its sole discretion, the 
Committee may grant Other Stock-Based Awards not otherwise described by the terms of this Plan 
(including the grant or offer for sale of unrestricted shares of Common Stock) in such amounts and 
subject to such terms and conditions as the Committee will determine.  Such Awards may involve 
the transfer of actual shares of Common Stock to Participants or payment in cash or otherwise of 
amounts based on the value of shares, and may include Awards designed to comply with or take 
advantage of the applicable local laws of jurisdictions other than the United States. 

11.3  Value of Other Cash-Based Awards and Other Stock-Based Awards.  Each Other 
Cash-Based  Award  will  specify  a  payment  amount  or  payment  range  as  determined  by  the 
Committee.   Each Other Stock-Based Award will  be expressed in  terms  of  shares  of Common 
Stock  or  units  based  on  shares  of  Common  Stock,  as  determined  by  the  Committee.    The 
Committee may establish Performance Goals in its discretion for any Other Cash-Based Award or 
any Other Stock-Based Award.  If the Committee exercises its discretion to establish Performance 
Goals for any such Awards, the number or value of Other Cash-Based Awards or Other Stock-
Based  Awards  that  will  be  paid  out  to  the  Participant  will  depend  on  the  extent  to  which  the 
Performance Goals are met. 

11.4  Payment of Other Cash-Based Awards and Other Stock-Based Awards.  Payment, 
if any, with respect to an Other Cash-Based Award or an Other Stock-Based Award will be made 
in accordance with the terms of the Award, in cash for any Other Cash-Based Award and in cash 
or  shares  of  Common  Stock  for  any  Other  Stock-Based  Award,  as  the  Committee  determines, 
except to the extent that a Participant has properly elected to defer payment that may be attributable 
to  an  Other  Cash-Based  Award  or  Other  Stock-Based  Award  under  a  Company  deferred 
compensation plan or arrangement. 

12. 

Dividends and Dividend Equivalents. 

12.1  Grant of Dividend Equivalents. Any Participant selected by the Committee may be 
granted dividend equivalents based on the dividends declared on shares of Common Stock that are 
subject to any Award, to be credited as of dividend payment dates, during the period between the 
date the Award is granted and the date the Award is exercised, vests or expires, as determined by 
the  Committee.    Such  dividend  equivalents  will  be  converted  to  cash  or  additional  shares  of 
Common  Stock  by  such  formula  and  at  such  time  and  subject  to  such  limitations  as  may  be 
determined  by  the  Committee.    Notwithstanding  the  foregoing,  the  Committee  may  not  grant 
dividend equivalents based on the dividends declared on shares of Common Stock that are subject 
to an Option or Stock Appreciation Right and further, no dividend or dividend equivalents will be 
paid out with respect to any unvested Awards.  

12.2  Restricted Stock Awards. To the extent permitted or required by applicable law, as 
determined by the Committee, Participants holding a Restricted Stock Award granted hereunder 
will  have  the  same  dividend  rights  as  the  Company’s  other  shareholders.  Notwithstanding  the 
foregoing,  any  such  dividends  as  to  a  Restricted  Stock  Award  that  is  subject  to  vesting 
requirements will be subject to forfeiture and termination to the same extent as the Restricted Stock 
Award  to  which  such  dividends  relate  and  the  Award  Agreement  may  require  that  any  cash 
dividends  be  reinvested  in  additional  shares  of  Common  Stock  subject  to  the  Restricted  Stock 

18 

 
Award  and  subject  to  the  same  conditions  and  restrictions  as  the  Restricted  Stock  Award  with 
respect to which the dividends were paid.  In no event will dividends with respect to Restricted 
Stock Awards that are subject to vesting be paid or distributed until the vesting provisions of such 
Restricted Stock Award lapse.  

12.3  Restricted  Stock  Units  and  Deferred  Stock  Units.  To  the  extent  permitted  or 
required by applicable law, as determined by the Committee, prior to settlement or forfeiture, any 
Restricted Stock Units or Deferred Stock Units awarded under this Plan may, at the Committee’s 
discretion, carry with it a right to Dividend Equivalents. Such right entitles the Participant to be 
credited with any amount equal to all cash dividends paid on one share of Common Stock while 
the Restricted Stock Unit or Deferred Stock Unit is outstanding.  Dividend Equivalents may be 
converted into additional Restricted Stock Units or Deferred Stock Units and may (and will, to the 
extent required below) be made subject to the same conditions and restrictions as the Restricted 
Stock Units or Deferred Stock Units to which they attach. Settlement of Dividend Equivalents may 
be made in the form of cash, in the form of shares of Common Stock, or in a combination of both. 
Dividend  Equivalents  as  to  Restricted  Stock  Units  or  Deferred  Stock  Units  will  be  subject  to 
forfeiture  and  termination  to  the  same  extent  as  the  corresponding  Restricted  Stock  Units  or 
Deferred Stock Units as to which the Dividend Equivalents relate. In no event will Participants 
holding Restricted Stock Units or Deferred Stock Units receive any Dividend Equivalents on such 
Restricted  Stock  Units  or  Deferred  Stock  Units  until  the  vesting  provisions  of  such  Restricted 
Stock Units or Deferred Stock Units lapse.    

12.4  Performance Awards. Participants holding Performance Awards granted under this 
Plan will not receive any cash dividends or Dividend Equivalents based on the dividends declared 
on  shares  of  Common  Stock  that  are  subject  to  such  Performance  Awards  during  the  period 
between the date that such Performance Awards are granted and the date such Performance Awards 
are settled.  

13. 

Termination of Employment or Other Service. 

13.1  Effect  of  Termination  of  Employment  or  Other  Service.    Unless  otherwise 
expressly  set  forth  in  an  Individual  Agreement,  the  Committee  will  have  the  sole  discretion  to 
determine and set forth in an Award Agreement the effect that the termination of a Participant’s 
employment or other service with the Company and all Subsidiaries may have on any Award.  

13.2  Modification of Rights upon Termination.  Notwithstanding the other provisions of 
this Section 13, upon a Participant’s termination of employment or other service with the Company 
or any Subsidiary, as the case may be, the Committee may, in its sole discretion (which may be 
exercised  at  any  time  on  or  after  the  Grant  Date,  including  following  such  termination)  cause 
Options  or  Stock  Appreciation  Rights  (or  any  part  thereof)  held  by  such  Participant  as  of  the 
effective  date  of  such  termination  to  terminate,  become  or  continue  to  become  exercisable  or 
remain exercisable following such termination of employment or service, and Restricted Stock, 
Restricted Stock Units, Deferred Stock Units,  Performance  Awards, Annual  Performance  Cash 
Awards,  Non-Employee  Director  Awards,  Other  Cash-Based  Awards  and  Other  Stock-Based 
Awards held by such Participant as of the effective date of such termination to terminate, vest or 
become  free  of  restrictions  and  conditions  to  payment,  as  the  case  may  be,  following  such 
termination of employment or service, in each case in the manner determined by the Committee; 

19 

 
provided, however, that no Option or Stock Appreciation Right may remain exercisable beyond 
its expiration date. 

13.3  Determination of Termination of Employment or Other Service.   

(a) 

The change in a Participant’s status from that of an Employee to that of a 
Consultant will, for purposes of  this  Plan, be deemed to  result in  a termination of such 
Participant’s employment with the Company and its Subsidiaries, unless the Committee 
otherwise determines in its sole discretion. 

(b) 

The change in a Participant’s status from that of a Consultant or Director to 
that of an Employee or from that of an Employee to that of a Director will not, for purposes 
of  this  Plan,  be  deemed  to  result  in  a  termination  of  such  Participant’s  service  as  a 
Consultant or Employee, respectively, and such Participant will thereafter be deemed to be 
an Employee or Director, respectively, until such Participant’s employment or service is 
terminated, in which event such Participant will be governed by the provisions of this Plan 
relating to termination of employment or service (subject to paragraph (a) above). 

(c) 

Unless  the  Committee  otherwise  determines  in  its  sole  discretion,  a 
Participant’s employment  or other service will, for purposes  of  this  Plan, be deemed to 
have terminated on the date recorded on the personnel or other records of the Company or 
the  Subsidiary  for  which  the  Participant  provides  employment  or  other  service,  as 
determined by the Committee in its sole discretion based upon such records. 

(d) 

Notwithstanding the foregoing, if payment of an  Award that is subject to 
Section 409A of the Code is triggered by a termination of a Participant’s employment or 
other service, such termination must also constitute a “separation from service” within the 
meaning  of  Section  409A  of  the  Code,  and  any  change  in  employment  status  that 
constitutes a “separation from service” under Section 409A of the Code will be treated as 
a termination of employment or service, as the case may be. 

13.4  Additional Forfeiture Events. 

(a) 

Effect of Actions Constituting Cause or Adverse Action.  Notwithstanding 
anything in this Plan to the contrary and in addition to the other rights of the Committee 
under this Section 13.4, if a Participant is determined by the Committee, acting in its sole 
discretion,  to  have  taken  any  action  that  would  constitute  Cause  or  an  Adverse  Action 
during  or  after  the  termination  of  employment  or  other  service  with  the  Company  or  a 
Subsidiary, irrespective of whether such action or the Committee’s determination occurs 
before  or  after  termination  of  such  Participant’s  employment  or  other  service  with  the 
Company  or  any  Subsidiary  and  irrespective  of  whether  or  not  the  Participant  was 
terminated  as  a  result  of  such  Cause  or  Adverse  Action,  (i)  all  rights  of  the  Participant 
under  this  Plan  and  any  Award  Agreements  evidencing  an  Award  then  held  by  the 
Participant  will  terminate  and  be  forfeited  without  notice  of  any  kind,  and  (ii)  the 
Committee in its sole discretion will have the authority to rescind the exercise, vesting or 
issuance of, or payment in respect of, any Awards of the Participant that were exercised, 
vested or issued, or as to which such payment was made, and to require the Participant to 

20 

 
pay to the Company, within ten (10) days of receipt from the Company of notice of such 
rescission,  any  amount  received  or  the  amount  of  any  gain  realized  as  a  result  of  such 
rescinded exercise, vesting, issuance or payment (including any dividends paid or other 
distributions made with respect to any shares subject to any Award).  The Company may 
defer the exercise of any Option or Stock Appreciation Right for a period of up to six (6) 
months after receipt of the Participant’s written notice of exercise or the issuance of share 
certificates upon the vesting of any Award for a period of up to six (6) months after the 
date  of  such  vesting  in  order  for  the  Committee  to  make  any  determination  as  to  the 
existence of Cause or an Adverse Action.  The Company will be entitled to withhold and 
deduct from future wages of the Participant (or from other amounts that may be due and 
owing to the Participant from the Company or a Subsidiary) or make other arrangements 
for the collection of all amounts necessary to satisfy such  payment obligations.  Unless 
otherwise  provided  by  the  Committee  in  an  applicable  Award  Agreement,  this  Section 
14.4(a) will not apply to any Participant following a Change in Control. 

(b) 

Forfeiture or Clawback of Awards.  If the Company is required to prepare 
an accounting restatement due to the material noncompliance of the Company, as a result 
of misconduct, with any financial reporting requirement under the securities laws, then any 
Participant who is one of the individuals subject to automatic forfeiture under Section 304 
of the Sarbanes-Oxley  Act  of 2002  will reimburse the Company for the  amount of any 
Award received by such individual under this Plan during the 12-month period following 
the first public issuance or filing with the Securities and Exchange Commission, as the case 
may be, of the financial document embodying such financial reporting requirement. The 
Company also may seek to recover any Award made as required by the provisions of the 
Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection  Act  or  any  other  clawback, 
forfeiture or recoupment provision required by applicable law or under the requirements of 
any stock exchange or market upon which the Common Stock is then listed or traded. In 
addition, all Awards under this Plan will be subject to forfeiture or other penalties pursuant 
to any clawback or forfeiture policy of the Company, as in effect from time to time, and 
such forfeiture and/or penalty conditions or provisions as determined by the Committee 
and set forth in the applicable Award agreement.  

14. 

Payment of Withholding Taxes. 

14.1  General Rules.  The Company is entitled to (a) withhold and deduct from future 
wages of the Participant (or from other amounts that may be due and owing to the Participant from 
the Company or a Subsidiary), or make other arrangements for the collection of, all amounts the 
Company reasonably determines is necessary to satisfy any and all federal, foreign, state and local 
withholding  and  employment  related  tax  requirements  attributable  to  an  Award,  including  the 
grant, exercise, vesting or settlement of, or payment of dividends with respect to, an Award or a 
disqualifying  disposition  of  stock  received  upon  exercise  of  an  Incentive  Stock  Option,  or  (b) 
require the Participant promptly to remit the amount of such withholding to the Company before 
taking any action, including issuing any shares of Common Stock, with respect to an Award.  When 
withholding for taxes is effected under this Plan, it shall be withheld only up to an amount based 
on the maximum statutory tax rates in the Participant’s applicable tax jurisdiction or such other 
rate that will not  trigger a negative accounting impact  on the Company and is  permitted under 

21 

 
applicable withholding rules promulgated by the Internal Revenue Service or another applicable 
government entity. 

14.2  Special  Rules.    The  Committee  may,  in  its  sole  discretion  and  upon  terms  and 
conditions established by the Committee, permit or require a Participant to satisfy, in whole or in 
part, any withholding or employment related tax obligation described in Section 14.1 of this Plan 
by  withholding  shares  of  Common  Stock  underlying  an  Award,  by  electing  to  tender,  or  by 
attestation as to ownership of, Previously Acquired Shares, by delivery of a Broker Exercise Notice 
or  a  combination  of  such  methods.    For  purposes  of  satisfying  a  Participant’s  withholding  or 
employment-related  tax  obligation,  shares  of  Common  Stock  withheld  by  the  Company  or 
Previously  Acquired  Shares  tendered  or  covered  by  an  attestation  will  be  valued  at  their  Fair 
Market Value. 

15. 

Change in Control. 

15.1  Change  in  Control.    For  purposes  of  this  Plan,  “Change  in  Control”  means  the 

occurrence of any one of the following events: 

(i) During any twenty-four (24) month period, individuals who, as of the beginning 
of such period, constitute the Board (the “Incumbent Directors”) cease for any reason to 
constitute at least a majority of the Board, provided that any person becoming a director 
subsequent to the beginning of such period whose election or nomination for election was 
approved by a vote of at least a majority of the Incumbent Directors then on the Board 
(either by a specific vote or by approval of the proxy statement of the Company in which 
such  person  is  named  as  a  nominee  for  director,  without  written  objection  to  such 
nomination) shall be an Incumbent Director; provided, however, that no individual initially 
elected or nominated as a director of the Company as a result of an actual or threatened 
election contest with respect to directors or as a result of any other actual or threatened 
solicitation of proxies by or on behalf of any person other than the Board shall be deemed 
to be an Incumbent Director; 

(ii)  Any  “person”  (as  such  term  is  defined  in  the  Exchange  Act  and  as  used  in 
Sections 13(d)(3) and 14(d)(2) of the Exchange Act) is or becomes a “beneficial owner” 
(as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of 
the Company representing 35% or more of the combined voting power of the Company’s 
then outstanding securities eligible to vote for the election of the Board (the “Company 
Voting Securities”); provided, however, that the event described in this paragraph (ii) shall 
not  be  deemed  to  be  a  Change  in  Control  by  virtue  of  any  of  the  following 
acquisitions: (A) by the Company or any Subsidiary; (B) by any employee benefit plan (or 
related  trust)  sponsored  or  maintained  by  the  Company  or  any  Subsidiary;  (C) by  any 
underwriter  temporarily  holding  securities  pursuant  to  an  offering  of  such  securities; 
(D) pursuant to a Non-Qualifying Transaction, as defined in paragraph (iii), or (E) by any 
person of Company Voting Securities from the Company, if a majority of the Incumbent 
Board  approves  in  advance  the  acquisition  of  beneficial  ownership  of  35%  or  more  of 
Company Voting Securities by such person; 

(iii)  The  consummation  of  a  merger,  consolidation,  statutory  share  exchange  or 
similar form of corporate transaction involving the Company or any of its Subsidiaries that 

22 

 
requires the approval of the Company’s stockholders, whether for such transaction or the 
issuance of securities in the transaction (a “Business Combination”), unless immediately 
following  such Business Combination:  (A) more than 50% of the total  voting power of 
(1) the  corporation  resulting  from  such  Business  Combination  (the  “Surviving 
Corporation”), or (2) if applicable, the ultimate parent corporation that directly or indirectly 
has beneficial ownership of 100% of the voting securities eligible to elect directors of the 
Surviving  Corporation  (the  “Parent  Corporation”),  is  represented  by  Company  Voting 
Securities that were outstanding immediately prior to such Business Combination (or, if 
applicable,  is  represented  by  shares  into  which  such  Company  Voting  Securities  were 
converted  pursuant  to  such  Business  Combination),  and  such  voting  power  among  the 
holders  thereof  is  in  substantially  the  same  proportion  as  the  voting  power  of  such 
Company Voting Securities among the holders thereof immediately prior to the Business 
Combination;  (B) no  person  (other  than  any  employee  benefit  plan  (or  related  trust) 
sponsored or maintained by the Surviving Corporation or the Parent Corporation), is or 
becomes the beneficial owner, directly or indirectly, of 35% or more of the total voting 
power  of  the  outstanding  voting  securities  eligible  to  elect  directors  of  the  Parent 
Corporation (or, if there is no Parent Corporation, the Surviving Corporation) and (C) at 
least a majority of the members of the board of directors of the Parent Corporation (or, if 
there is no Parent Corporation, the Surviving Corporation) following the consummation of 
the Business Combination were Incumbent Directors at the time of the Board’s approval 
of the execution of the initial agreement providing for such Business Combination (any 
Business Combination which satisfies all of the criteria specified in (A), (B) and (C) above 
shall be deemed to be a “Non-Qualifying Transaction”); or 

(iv) The consummation of a sale of all or substantially all of the Company’s assets or 
the stockholders of the Company approve a plan of complete liquidation or dissolution of 
the Company. 

Notwithstanding the foregoing, a Change in Control shall not be deemed to occur solely because 
any person acquires beneficial ownership of more than 35% of the Company Voting Securities as 
a  result  of  the  acquisition  of  Company  Voting  Securities  by  the  Company  which  reduces  the 
number of Company Voting Securities outstanding; provided, that if after such acquisition by the 
Company such person becomes the beneficial owner of additional Company Voting Securities that 
increases the percentage of outstanding Company Voting Securities beneficially owned by such 
person, a Change in Control of the Company shall then occur. 

15.2  Acceleration of Vesting.  Without limiting the authority of the Committee under 
Sections  3.2  and  4.5  of  this  Plan,  if  a  Change  in  Control  of  the  Company  occurs,  then,  unless 
otherwise  provided  by  the  Committee  in  its  sole  discretion  either  in  the  Award  Agreement 
evidencing an Award at the time of grant or at any time after the grant of an Award the following 
provisions will apply: 

(a) 

If  the  Company  is  not  the  surviving  corporation  following  a  Change  in 
Control, and the surviving corporation following such Change in Control or the acquiring 
corporation (such acquiring corporation or acquiring corporation is hereinafter referred to 
as  the  “Acquiror”)  does  not  assume  the  outstanding  Awards  or  does  not  substitute 
equivalent equity awards relating to the securities of such Acquiror or its affiliates for such 

23 

 
 
Awards,  then  (a)  all  outstanding  Options  and  Stock  Appreciation  Rights  will  become 
immediately exercisable in full and will remain exercisable for the remainder of their terms, 
regardless of whether the Participant to whom such Options or Stock Appreciation Rights 
have been granted remains in employment or service with the Company or any Subsidiary; 
(b) all restrictions and vesting requirements applicable to any Award based solely on the 
continued  service  of  the  Participant  will  terminate;  and  (c)  all  Awards  the  vesting  or 
payment of which are based on Performance Goals will vest as though such Performance 
Goals  were  fully  achieved  at  target  and  will  become  immediately  payable;  provided, 
however, that no Award that provides for a deferral of compensation within the meaning 
of Section 409A of the Code will be cashed out upon the occurrence of a Change in Control 
unless  the  event  or  circumstances  constituting  the  Change  in  Control  also  constitute  a 
“change  in  the  ownership”  of  the  Company,  a  “change  in  the  effective  control”  of  the 
Company  or  a  “change  in  the  ownership  of  a  substantial  portion  of  the  assets”  of  the 
Company, in each case as determined under Section 409A of the Code.  The treatment of 
any  other  Awards  in  the  event  of  a  Change  in  Control  will  be  as  determined  by  the 
Committee  in  connection  with  the  grant  thereof,  as  reflected  in  the  applicable  Award 
Agreement.  

(b) 

If the Company is the surviving corporation following a Change in Control, 
or the Acquiror assumes the outstanding Awards or substitutes equivalent equity awards 
relating to the securities of such Acquiror or its affiliates for such Awards, then all such 
Awards or such substitutes therefore shall remain outstanding and be governed by their 
respective terms and the provisions of the Plan. 

(c) 

If (i) a Participant’s employment or other service with the Company and all 
Subsidiaries is terminated without Cause or Adverse Action within two (2) years following 
a  Change  in  Control,  and  (ii)  the  Company  is  the  surviving  corporation  following  such 
Change  in  Control,  or  the  Acquiror  assumes  the  outstanding  Awards  or  substitutes 
equivalent equity awards relating to the securities of such Acquiror or its affiliates for such 
Awards,  then  (x)  all  outstanding  Options  and  Stock  Appreciation  Rights  will  become 
immediately exercisable in full and will remain exercisable for the remainder of their terms, 
regardless of whether the Participant to whom such Options or Stock Appreciation Rights 
have been granted remains in employment or service with the Company or any Subsidiary; 
(y) all restrictions and vesting requirements applicable to any Award based solely on the 
continued  service  of  the  Participant  will  terminate;  and  (z)  all  Awards  the  vesting  or 
payment of which are based on Performance Goals will vest as though such Performance 
Goals  were  fully  achieved  at  target  and  will  become  immediately  payable;  provided, 
however, that no Award that provides for a deferral of compensation within the meaning 
of Section 409A of the Code will be cashed out upon the occurrence of a Change in Control 
unless  the  event  or  circumstances  constituting  the  Change  in  Control  also  constitute  a 
“change  in  the  ownership”  of  the  Company,  a  “change  in  the  effective  control”  of  the 
Company  or  a  “change  in  the  ownership  of  a  substantial  portion  of  the  assets”  of  the 
Company, in each case as determined under Section 409A of the Code.  The treatment of 
any  other  Awards  in  the  event  of  a  Change  in  Control  will  be  as  determined  by  the 
Committee  in  connection  with  the  grant  thereof,  as  reflected  in  the  applicable  Award 
Agreement. 

24 

 
(d) 

If (i) a Participant’s employment or other service with the Company and all 
Subsidiaries is terminated for Cause or Adverse Action within two (2) years following a 
Change  in  Control,  and  (ii)  the  Company  is  the  surviving  corporation  following  such 
Change  in  Control,  or  the  Acquiror  assumes  the  outstanding  Awards  or  substitutes 
equivalent equity awards relating to the securities of such Acquiror or its affiliates for such 
Awards,  then  all  rights  of  the  Participant  under  this  Plan  and  any  Award  Agreements 
evidencing an Award then held by the Participant will terminate and be forfeited without 
notice of any kind. 

15.3  Alternative Treatment of Stock-Based Awards.   In connection with  a Change  in 
Control, the Committee in its sole discretion, either in an Award Agreement at the time of grant of 
a Stock-Based Award or at any time after the grant of such an Award, may determine that any or 
all outstanding Stock-Based Awards granted under this Plan, whether or not exercisable or vested, 
as the case may be, will be canceled and terminated and that in connection with such cancellation 
and termination the holder of such Stock-Based Award will receive for each share of Common 
Stock subject to such Award a cash payment (or the delivery of shares of stock, other securities or 
a  combination  of  cash,  stock  and  securities  with  a  fair  market  value  (as  determined  by  the 
Committee in good faith) equivalent to such cash payment) equal to the difference, if any, between 
the consideration received by shareholders of the Company in respect of a share of Common Stock 
in  connection with  such  Change  in Control  and the purchase price per share, if  any, under the 
Award, multiplied by the number of shares of Common Stock subject to such Award (or in which 
such Award is denominated); provided that if such product is zero ($0) or less or to the extent that 
the Award is not then exercisable, the Award may be canceled and terminated without payment 
therefor;  provided,  however,  that  no  Stock-Based  Award  that  provides  for  a  deferral  of 
compensation  within  the  meaning  of  Section  409A  of  the  Code  will  be  cashed  out  upon  the 
occurrence of a Change in Control unless the event or circumstances constituting the Change in 
Control also constitute a “change in the ownership” of the Company, a “change in the effective 
control” of the Company or a “change in the ownership of a substantial portion of the assets” of 
the Company, in each case as determined under Section 409A of the Code.  The treatment of any 
other  Stock-Based  Awards  in  the  event  of  a  Change  in  Control  will  be  as  determined  by  the 
Committee in connection with the grant thereof, as reflected in the applicable Award Agreement. 
If any portion of the consideration pursuant to a Change in Control may be received by holders of 
shares  of  Common  Stock  on  a  contingent  or  delayed  basis,  the  Committee  may,  in  its  sole 
discretion, determine the fair market value per share of such consideration as of the time of the 
Change in Control on the basis of the Committee’s good faith estimate of the present value of the 
probable  future  payment  of  such  consideration.    Notwithstanding  the  foregoing,  any  shares  of 
Common  Stock  issued  pursuant  to  a  Stock-Based  Award  that  immediately  prior  to  the 
effectiveness of the Change in Control are subject to no further restrictions pursuant to this Plan 
or  an  Award  Agreement  (other  than  pursuant  to  the  securities  laws)  will  be  deemed  to  be 
outstanding  shares  of  Common  Stock  and  receive  the  same  consideration  as  other  outstanding 
shares of Common Stock in connection with the Change in Control. 

15.4  Limitation on Change in Control Payments.  Notwithstanding anything in Section 
15.2 or 15.3 to the contrary, if, with respect to a Participant, the acceleration of the vesting of an 
Award as provided in Section 15.2 or the payment of cash in exchange for all or part of a Stock-
Based  Award  as  provided  in  Section  15.3  (which  acceleration  or  payment  could  be  deemed  a 
“payment”  within  the  meaning  of  Section  280G(b)(2)  of  the  Code),  together  with  any  other 

25 

 
“payments” that such Participant has the right to receive from the Company or any corporation 
that is a member of an “affiliated group” (as defined in Section 1504(a) of the Code without regard 
to Section 1504(b) of the Code) of which the Company is a member, would constitute a “parachute 
payment” (as defined in Section 280G(b)(2) of the Code), then the “payments” to such Participant 
pursuant  to  Section  15.2  or  15.3  will  be  reduced  (or  acceleration  of  vesting  eliminated)  to  the 
largest  amount  as  will  result  in  no  portion  of  such  “payments”  being  subject  to  the  excise  tax 
imposed  by  Section  4999  of  the  Code;  provided,  that  such  reduction  will  be  made  only  if  the 
aggregate  amount  of  the  payments  after  such  reduction  exceeds  the  difference  between  (a)  the 
amount of such payments absent such reduction minus (b) the aggregate amount of the excise tax 
imposed under Section 4999 of the Code attributable to any such excess parachute payments; and 
provided further that such payments will be reduced (or acceleration of vesting eliminated) in the 
following order:  (i) options with an exercise price above fair market value that have a positive 
value for purposes of Section 280G of the Code, (ii) pro rata among Awards that constitute deferred 
compensation under Section 409A of the Code, and (iii) finally, among the Awards that are not 
subject to Section 409A of the Code.  Notwithstanding the foregoing sentence, if a Participant is 
subject  to  a  separate  agreement  with  the  Company  or  an  Affiliate  or  Subsidiary  that  expressly 
addresses the potential application of Section 280G or 4999 of the Code, then this Section 15.4 
will not apply and any “payments” to a Participant pursuant to Section 15.2 or 15.3 will be treated 
as “payments” arising under such separate agreement. 

16. 

Rights of Eligible Recipients and Participants; Transferability. 

16.1  Employment.  Nothing in this Plan or an Award Agreement will interfere with or 
limit  in  any  way  the  right  of  the  Company  or  any  Subsidiary  to  terminate  the  employment  or 
service of any Eligible Recipient or Participant at any time, nor confer upon any Eligible Recipient 
or  Participant  any  right  to  continue  employment  or  other  service  with  the  Company  or  any 
Subsidiary. 

16.2  No Rights to Awards. No Participant or Eligible Individual will have any claim to 

be granted any Award under this Plan. 

16.3  Rights as a Shareholder.  Except as otherwise provided herein, a Participant will 
have no rights as a shareholder with respect to shares of Common Stock covered by any Stock-
Based Award unless and until the Participant becomes the holder of record of such shares. 

16.4  Restrictions on Transfer. 

(a) 

Except pursuant to testamentary will or the laws of descent and distribution 
or as otherwise expressly permitted by subsections (b) and (c) below, no right or interest 
of  any  Participant  in  an  Award  prior  to  the  exercise  (in  the  case  of  Options  or  Stock 
Appreciation Rights) or vesting, issuance or settlement of such Award will be assignable 
or  transferable,  or  subjected  to  any  lien,  during  the  lifetime  of  the  Participant,  either 
voluntarily or involuntarily, directly or indirectly, by operation of law or otherwise. 

(b) 

A Participant will be entitled to designate a beneficiary to receive an Award 
upon such Participant’s death, and in the event of such Participant’s death, payment of any 
amounts  due  under  this  Plan  will  be  made  to,  and  exercise  of  any  Options  or  Stock 

26 

 
Appreciation Rights (to the extent permitted pursuant to Section 13 of this Plan) may be 
made by, such beneficiary.  If a deceased Participant has failed to designate a beneficiary, 
or if a beneficiary designated by the Participant fails to survive the Participant, payment of 
any amounts due under this Plan will be made to, and exercise of any Options or Stock 
Appreciation Rights (to the extent permitted pursuant to Section 13 of this Plan) may be 
made  by,  the  Participant’s  legal  representatives,  heirs  and  legatees.    If  a  deceased 
Participant has designated a beneficiary and such beneficiary survives the Participant but 
dies  before  complete  payment  of  all  amounts  due  under  this  Plan  or  exercise  of  all 
exercisable Options or Stock Appreciation Rights, then such payments will be made to, 
and the exercise of such Options or Stock Appreciation Rights may be made by, the legal 
representatives, heirs and legatees of the beneficiary. 

(c) 

Upon  a  Participant’s  request,  the  Committee  may,  in  its  sole  discretion, 
permit a transfer of all or a portion of a Non-Statutory Stock Option or Stock Appreciation 
Right,  other  than  for  value,  to  such  Participant’s  child,  stepchild,  grandchild,  parent, 
stepparent,  grandparent,  spouse,  former  spouse,  sibling,  niece,  nephew,  mother-in-law, 
father-in-law,  son-in-law,  daughter-in-law,  brother-in-law,  or  sister-in-law,  any  person 
sharing such Participant’s household (other than a tenant or employee), a trust in which 
any  of  the  foregoing  have  more  than  fifty  percent  (50%)  of  the  beneficial  interests,  a 
foundation in which any of the foregoing (or the Participant) control the management of 
assets, and any other entity in which these persons (or the Participant) own more than fifty 
percent (50%) of the voting interests.  Any permitted transferee will remain subject to all 
the terms and conditions applicable to the Participant prior to the transfer.  A permitted 
transfer  may  be  conditioned  upon  such  requirements  as  the  Committee  may,  in  its  sole 
discretion, determine, including execution or delivery of appropriate acknowledgements, 
opinion of counsel, or other documents by the transferee. 

16.5  Non-Exclusivity of this Plan.  Nothing contained in this Plan is intended to modify 
or rescind any previously approved compensation plans or programs of the Company or create any 
limitations on the power or authority of the Board to adopt such additional or other compensation 
arrangements as the Board may deem necessary or desirable. 

17. 

Securities Law and Other Restrictions. 

Notwithstanding any other provision of this Plan or any Award Agreements entered into 
pursuant  to  this Plan, the Company will not  be required to  issue any shares  of Common Stock 
under this Plan, and a Participant may not sell, assign, transfer or otherwise dispose of shares of 
Common Stock issued pursuant to Awards granted under this Plan, unless (a) there is in effect with 
respect  to  such  shares  a  registration  statement  under  the  Securities  Act  and  any  applicable 
securities laws of a state or foreign jurisdiction or an exemption from such registration under the 
Securities Act and applicable state or foreign securities laws, and (b) there has been obtained any 
other  consent,  approval  or  permit  from  any  other  U.S.  or  foreign  regulatory  body  which  the 
Committee, in  its  sole discretion, deems  necessary or advisable.   The Company may condition 
such  issuance,  sale  or  transfer  upon  the  receipt  of  any  representations  or  agreements  from  the 
parties involved, and the placement of any legends on certificates representing shares of Common 
Stock, as may be deemed necessary or advisable by the Company in order to comply with such 
securities law or other restrictions. 

27 

 
18. 

Deferred Compensation; Compliance with Section 409A. 

It  is  intended that  all  Awards issued under the  Plan be  in  a form  and  administered in  a 
manner that will comply with the requirements of Section 409A of the Code, or the requirements 
of an exception to Section 409A of the Code, and the Award Agreements and this Plan will be 
construed and administered in a manner that is consistent with and gives effect to such intent.  The 
Committee is authorized to adopt rules or regulations deemed necessary or appropriate to qualify 
for an exception from or to comply  with the requirements of Section 409A of the Code.  With 
respect to  an Award that constitutes a deferral of compensation subject to Code Section 409A: 
(a) if any amount is payable under such  Award upon a termination of service, a termination of 
service  will  be  treated  as  having  occurred  only  at  such  time  the  Participant  has  experienced  a 
“separation from service” within the meaning of Section 409A of the Code; (b) if any amount is 
payable under such Award upon a Disability, a Disability will be treated as having occurred only 
at such time the Participant has experienced a “disability” as such term is defined for purposes of 
Code Section 409A; (c) if any amount is payable under such Award on account of the occurrence 
of a Change in Control, a Change in Control will be treated as having occurred only at such time 
a  “change  in  the  ownership  or  effective  control  of  the  corporation  or  in  the  ownership  of  a 
substantial portion of the assets of the corporation” as such terms are defined for purposes of Code 
Section 409A; (d) if any amount becomes payable under such Award on account of a Participant’s 
a “separation from service” within the meaning of Section 409A of the Code at such time as the 
Participant is a “specified employee” within the meaning of Code Section 409A, then no payment 
will be made, except as permitted under Code Section 409A, prior to the first business day after 
the earlier of (i) the date that is six months after the date of the Participant’s a “separation from 
service” within the meaning of Section 409A of the Code or (ii) the Participant’s death; and (e) no 
amendment to or payment under such Award will be made except and only to the extent permitted 
under Code Section 409A. With respect to an Award that is exempt from the requirements of Code 
Section 409A as a short term deferral under Treas. Reg. Sec. 1.409A-1(b)(4) or by reason of the 
separation pay exception under Treas. Reg. Sec. 1.409A-1(b)(9), if any amount is payable under 
such  Award  upon  a  termination  of  service,  a  termination  of  service  will  be  treated  as  having 
occurred only at such time the Participant has experienced a  “separation from service” within the 
meaning  of  Section  409A  of  the  Code.  Notwithstanding  anything  in  the  Plan  or  any  Award 
Agreement to the contrary, each Participant shall be solely responsible for the tax consequences 
of Awards, and in no event shall the Company have any responsibility or liability if an Award does 
not  meet  any  applicable  requirements  of  Section  409A  of  the  Code.    Although  the  Company 
intends to administer the Plan to prevent taxation under Section 409A of the Code, the Company 
does not represent or warrant that the Plan or any Award complies with any provision of federal, 
state, local or other tax law 

19. 

Amendment, Modification and Termination. 

19.1  Generally.   Subject  to  other subsections of this  Section 19 and Sections 3.4 and 
19.3, the Board at any time may suspend or terminate this Plan (or any portion thereof) or terminate 
any outstanding Award Agreement and the Committee, at any time and from time to time, may 
amend this Plan or amend or modify the terms of an outstanding Award.  The Committee’s power 
and authority to  amend or modify the terms  of  an outstanding  Award includes  the authority to 
modify the number of shares or other terms and conditions of an Award, extend the term of an 
Award, accelerate the exercisability or vesting or otherwise terminate any restrictions relating to 

28 

 
an Award, accept the surrender of any outstanding Award or, to the extent not previously exercised 
or vested, authorize the grant of new Awards in substitution for surrendered Awards; provided, 
however that the amended or modified terms are permitted by this Plan as then in effect and that 
any Participant materially adversely affected by such amended or modified terms has consented to 
such amendment or modification. 

19.2  Shareholder  Approval.    No  amendments  to  this  Plan  will  be  effective  without 
approval  of the Company’s shareholders  if: (a) shareholder approval  of  the amendment  is  then 
required pursuant to Section 422 of the Code, the rules of the primary stock exchange or stock 
market  on  which  the  Common  Stock  is  then  traded,  applicable  U.S.  state  corporate  laws  or 
regulations, applicable U.S. federal  laws or regulations, and the applicable laws of any foreign 
country  or  jurisdiction  where  Awards  are,  or  will  be,  granted  under  this  Plan;  or  (b)  such 
amendment would: (i) modify Section 3.4; (ii) materially increase benefits accruing to Participants; 
(iii) subject to Section 4.5, increase the aggregate number of shares of Common Stock issued or 
issuable under this Plan; (iv) modify the eligibility requirements for Participants in this Plan; or 
(v) reduce the minimum exercise price as set forth in Sections 6.3 and 7.3. 

19.3  Awards Previously Granted.  Notwithstanding any other provision of this Plan to 
the contrary, no termination, suspension or amendment of this Plan may materially adversely affect 
any outstanding Award without the consent of the affected Participant; provided, however, that 
this  sentence  will  not  impair  the  right  of  the  Committee  to  take  whatever  action  it  deems 
appropriate under Sections 3.4, 4.5, 9.6, 14, 16, 19 or 20.4 of this Plan. 

19.4  Amendments to Conform to Law.  Notwithstanding any other provision of this Plan 
to  the  contrary,  the  Committee  may  amend  this  Plan  or  an  Award  Agreement,  to  take  effect 
retroactively or otherwise, as deemed necessary or advisable for purposes of conforming this Plan 
or an Award Agreement to any present or future law relating to plans of this or similar nature, and 
to  the  administrative  regulations  and  rulings  promulgated  thereunder.    By  accepting  an  Award 
under this Plan, a Participant agrees to any amendment made pursuant to this Section 19.4 to any 
Award granted under this Plan without further consideration or action. 

20. 

Substituted Awards. 

The Committee may grant Awards under this Plan in substitution for stock and stock-based 
awards  held  by  employees  of  another  entity  who  become  employees  of  the  Company  or  a 
Subsidiary  as  a  result  of  a  merger  or  consolidation  of  the  former  employing  entity  with  the 
Company or a Subsidiary or the acquisition by the Company or a Subsidiary of property or stock 
of the former employing corporation. The Committee may direct that the substitute  Awards be 
granted on such terms and conditions as the Committee considers appropriate in the circumstances, 
subject to compliance with the rules under Sections 409A, 422 and 424 of the Code, as and where 
applicable. 

21. 

Effective Date and Duration of this Plan. 

The Plan is effective as of the Effective Date.  The Plan will terminate at midnight on May 
12, 2030, and may be terminated prior to such time by Board action.  No Award will be granted 
after termination of this Plan, but Awards outstanding upon termination of this Plan will remain 

29 

 
outstanding in accordance with their applicable terms and conditions and the terms and conditions 
of this Plan. 

22.  Miscellaneous. 

22.1  Usage.  In this Plan, except where otherwise indicated by clear contrary intention, 
(a) any masculine term used herein also will include the feminine, (b) the plural will include the 
singular, and the singular will include the plural, (c) “including” (and with correlative meaning 
“include”) means including without limiting the generality of any description preceding such term, 
and (d) “or” is used in the inclusive sense of “and/or”. 

22.2  Unfunded Plan.  Participants will have no right, title or interest whatsoever in or to 
any investments that the Company or its Subsidiaries may make to aid it in meeting its obligations 
under this Plan.  Nothing contained in this Plan, and no action taken pursuant to its provisions, will 
create or be construed to create a trust of any kind, or a fiduciary relationship between the Company 
and any Participant, beneficiary, legal representative, or any other individual.  To the extent that 
any individual acquires a right to receive payments from the Company or any Subsidiary under 
this  Plan,  such  right  will  be  no  greater  than  the  right  of  an  unsecured  general  creditor  of  the 
Company or the Subsidiary, as the case may be.  All payments to be made hereunder will be paid 
from the general funds of the Company or the Subsidiary, as the case may be, and no special or 
separate fund will be established and no segregation of assets will be made to assure payment of 
such amounts except as expressly set forth in this Plan. 

22.3  Relationship  to  Other  Benefits.  No  payment  under  this  Plan  will  be  taken  into 
account in determining any benefits under any pension, retirement, savings, profit sharing, group 
insurance, welfare, or benefit plan of the Company or any Subsidiary unless provided otherwise 
in such plan. 

22.4  Fractional  Shares.    No  fractional  shares  of  Common  Stock  will  be  issued  or 
delivered  under  this  Plan  or  any  Award.    The  Committee  will  determine  whether  cash,  other 
Awards or other property will be issued or paid in lieu of fractional shares of Common Stock or 
whether  such  fractional  shares  of  Common  Stock  or  any  rights  thereto  will  be  forfeited  or 
otherwise eliminated by rounding up or down. 

22.5  Governing Law.  Except to the extent expressly provided herein or in connection 
with other matters of corporate governance and authority (all of which will be governed by the 
laws  of  the  Company’s  jurisdiction  of  incorporation),  the  validity,  construction,  interpretation, 
administration and effect of this Plan and any rules, regulations and actions relating to this Plan 
will  be  governed  by  and  construed  exclusively  in  accordance  with  the  laws  of  the  State  of 
Minnesota, notwithstanding the conflicts of laws principles of any jurisdictions.  Unless otherwise 
provided in an Award Agreement, recipients of an Award under this Plan are deemed to submit to 
the  exclusive  jurisdiction  and  venue  of  the  federal  or  state  courts  of  the  State  of  Minnesota  to 
resolve  any  and  all  issues  that  may  arise  out  of  or  relate  to  this  Plan  or  any  related  Award 
Agreement. 

22.6  Successors.  All obligations of the Company under this Plan with respect to Awards 
granted hereunder will be binding on any successor to the Company, whether the existence of such 

30 

 
successor is the result of a direct or indirect purchase, merger, consolidation or otherwise, of all or 
substantially all of the business or assets of the Company. 

22.7  Construction.    Wherever  possible,  each  provision  of  this  Plan  and  any  Award 
Agreement will be interpreted so that it is valid under the applicable law.  If any provision of this 
Plan or any Award Agreement is to any extent invalid under the applicable law, that provision will 
still  be  effective  to  the  extent  it  remains  valid.    The  remainder  of  this  Plan  and  the  Award 
Agreement also will continue to be valid, and the entire Plan and Award Agreement will continue 
to be valid in other jurisdictions. 

22.8  Delivery  and  Execution  of  Electronic  Documents.    To  the  extent  permitted  by 
applicable  law,  the  Company  may:    (a)  deliver  by  email  or  other  electronic  means  (including 
posting  on  a  Web  site  maintained  by  the  Company  or  by  a  third  party  under  contract  with  the 
Company) all documents  relating  to  this Plan or any  Award hereunder (including prospectuses 
required by the Securities and Exchange Commission) and all other documents that the Company 
is required to deliver to its security holders (including annual reports and proxy statements), and 
(b) permit Participants to use electronic, internet or other non-paper means to execute applicable 
Plan documents (including Award Agreements) and take other actions under this Plan in a manner 
prescribed by the Committee. 

22.9  No  Representations  or  Warranties  Regarding  Tax  Effect.  Notwithstanding  any 
provision  of  this  Plan  to  the  contrary,  the  Company  and  its  Subsidiaries,  the  Board,  and  the 
Committee neither represent nor warrant the tax treatment under any federal, state, local, or foreign 
laws and regulations thereunder (individually and collectively referred to as the “Tax Laws”) of 
any  Award  granted  or  any  amounts  paid  to  any  Participant  under  this  Plan  including,  but  not 
limited to, when and to what extent such Awards or amounts may be subject to tax, penalties, and 
interest under the Tax Laws. 

22.10  Indemnification.  Subject to any limitations and requirements under applicable law, 
each individual who is or will have been a member of the Board, or a Committee appointed by the 
Board, or an officer or Employee of the Company to whom authority was delegated in accordance 
with Section 3.3 of this Plan, will be indemnified and held harmless by the Company against and 
from any loss, cost, liability or expense that may be imposed upon or reasonably incurred by him 
or her in connection with or resulting from any claim, action, suit or proceeding to which he or she 
may be a party or in which he or she may be involved by reason of any action taken or failure to 
act under this Plan and against and from any and all amounts paid by him or her in settlement 
thereof, with the Company’s approval, or paid by him or her in satisfaction of any judgment in any 
such action, suit or proceeding against him or her, provided he or she will give the Company an 
opportunity,  at  its own expense, to  handle and defend the same before he or she undertakes to 
handle and defend it on his/her own behalf.  The foregoing right of indemnification will not be 
exclusive of any other rights of indemnification to which such individuals may be entitled under 
the Company’s articles of incorporation or bylaws, as a matter of law, or otherwise, or pursuant to 
any agreement with the Company, or any power that the Company may have to indemnify them 
or hold them harmless. 

31 

 
[This page intentionally left blank] 

UNITED STATES SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 10-K 

(Mark one) 
☒  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the Fiscal Year Ended December 28, 2019 

☐  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from _________ to _________ 

Commission File No. 000-25121 

SLEEP NUMBER CORPORATION 

(Exact name of registrant as specified in its charter) 

MINNESOTA 
(State or other jurisdiction of incorporation or organization) 

41-1597886 
(I.R.S. Employer Identification No.) 

1001 Third Avenue South 
Minneapolis, Minnesota 
(Address of principal executive offices) 

55404 
(Zip Code) 

Registrant's telephone number, including area code: (763) 551-7000 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, par value $0.01 per share 

Trading 
Symbol(s) 
SNBR 

Name of each exchange on which registered 
Nasdaq Global Select Market 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined by Rule 405 of the Securities Act. YES ☒  NO ☐ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES ☐   NO ☒ 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days. YES ☒   NO ☐ 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 
of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit 
such files). YES ☒  NO ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or 
an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company," and "emerging growth 
company" in Rule 12b-2 of the Exchange Act. 

Large accelerated filer 

Non-accelerated filer 

☒ 

☐ 

  Accelerated filer 

  Smaller reporting company 

  Emerging growth company 

☐  

☐ 

☐ 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any 
new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YES ☐ NO ☒ 

The aggregate market value of the common stock held by non-affiliates of the registrant as of June 29, 2019, was $681,720,000 (based on the last 
reported sale price of the registrant’s common stock on that date as reported by Nasdaq). 

As of January 25, 2020, there were 27,749,000 shares of the registrant’s Common Stock outstanding. 

DOCUMENTS INCORPORATED BY REFERENCE 

Portions of the registrant’s proxy statement to be furnished to shareholders in connection with its 2020 Annual Meeting of Shareholders are 
incorporated by reference in Part III, Items 10-14 of this Annual Report on Form 10-K. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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PART I 

TABLE OF CONTENTS 

Business 

  Item 1. 
  Item 1A.  Risk Factors 
  Item 1B.  Unresolved Staff Comments 
  Item 2. 
  Item 3. 
  Item 4.  Mine Safety Disclosures 

Properties 
Legal Proceedings 

PART II 

Selected Financial Data 

  Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 
  Item 6. 
  Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 
  Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 
Financial Statements and Supplementary Data 
  Item 8. 
  Item 9. 
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 
  Item 9A.  Controls and Procedures 
  Item 9B.  Other Information 

PART III 

  Item 10.  Directors, Executive Officers and Corporate Governance 
  Item 11.  Executive Compensation 
  Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 
  Item 13.  Certain Relationships and Related Transactions, and Director Independence 
  Item 14.  Principal Accounting Fees and Services 

PART IV 

  Item 15.  Exhibits, Financial Statement Schedules 
  Item 16.  Form 10-K Summary 

Signatures 

i 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

As used in this Form 10-K, the terms “we,” “us,” “our,” the “Company,” and “Sleep Number” mean Sleep Number Corporation and its 
subsidiaries and the term “common stock” means our common stock, par value $0.01 per share. 

Sleep Number®, SleepIQ®, Sleep Number 360®, 360®, SleepIQ Kids®, the Double Arrow logo, Select Comfort®, AirFit®, BAM Labs®, 
the “B” logo, Comfortaire®, ComfortFit®, Comfort.Individualized.®, Does Your Bed Do That?®, the DualTemp logo, the DualAir 
Technology Inside logo, FlexTop®, IndividualFit®, Individualized Sleep Experiences®, It®, Know Better Sleep®, Pillow[ology]®, 
PillowFit®, Probably the Best Bed in the World®, Responsive Air®, Sleep Is Training®, Sleep Number Inner Circle®, Sleep30®, Smart 
Bed For Smart Kids®, Smart Bed Technology®, Tech-e®, The Only Bed That Grows With Them®, The Only Bed That Knows You®, This 
Is Not A Bed®, Tonight Bedtime. Tomorrow The World®, We Make Beds Smart®, What’s Your Sleep Number?®, Auto Snore™, 
Climate360™, HealthIQ™, HeartIQ™, RespiratoryIQ™, Retail Flow™, WellnessIQ™, ActiveComfort™, Comfortable. Adjustable. 
Affordable.™, CoolFit™, DualAir™, DualTemp™, Firmness Control™, FlexFit™, In Balance™, Partner Snore™, the SleepIQ 
LABS logo, The Bed Reborn™, The Bed That Moves You™, The Best Bed For Couples™, our bed model names, and our other marks 
and stylized logos are trademarks and/or service marks of Sleep Number. This Form 10-K may also contain trademarks, trade names 
and service marks that are owned by other persons or entities. 

Our fiscal year ends on the Saturday closest to December 31, and, unless the context otherwise requires, all references to years in this 
Form 10-K refer to our fiscal years. Our fiscal year is based on a 52- or 53-week year. All years presented in this Form 10-K are 52 
weeks. 

Forward-Looking Statements 

PART I 

This Annual Report on Form 10-K contains or incorporates by reference certain forward-looking statements within the meaning of the 
Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained in or incorporated by reference into this 
Annual Report on Form 10-K that are not statements of historical fact may be deemed to be forward-looking statements, including but 
not limited to projections of revenues, results of operations, financial condition or other financial items; any statements of plans, 
strategies and objectives of management for future operations; any statements regarding proposed new products, services or 
developments; any statements regarding future economic conditions, prospects or performance; statements of belief and any statement 
or assumptions underlying any of the foregoing. In addition, we or others on our behalf may make forward-looking statements from 
time to time in oral presentations, including telephone conferences and/or Webcasts open to the public, in press releases or reports, on 
our website or otherwise. We try to identify forward-looking statements in this report and elsewhere by using words such as “may,” 
“will,” “should,” “could,” “expect,” “anticipate,” “believe,” “estimate,” “plan,” “project,” “predict,” “intend,” “potential,” “continue” 
or the negative of these or similar terms. 

Our forward-looking statements speak only as of the date made and by their nature involve substantial risks and uncertainties. Our 
actual results may differ materially depending on a variety of factors, including the items discussed in greater detail below under the 
caption “Risk Factors.” These risks and uncertainties are not exclusive and further information concerning the Company and our 
business, including factors that potentially could materially affect our financial results or condition, may emerge from time to time, 
including factors that we may consider immaterial or do not anticipate at this time. 

We wish to caution readers not to place undue reliance on any forward-looking statement and to recognize that forward-looking 
statements are predictions of future results, which may not occur as anticipated. We assume no obligation to update forward-looking 
statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements. We advise you, 
however, to review and consider any further disclosures we make on related subjects in our quarterly reports on Form 10-Q and 
current reports on Form 8-K that we file with or furnish to the Securities and Exchange Commission. 

2 

 
 
 
 
 
 
 
 
 
 
 
ITEM 1. BUSINESS 

Overview 

Sleep Number Corporation, based in Minneapolis, Minnesota, was incorporated in 1987 and became publicly traded in 1998. We are 
listed on the Nasdaq Stock Market LLC (Nasdaq Global Select Market) under the symbol “SNBR.” When used herein, the terms 
“Sleep Number,” “Company,” “we,” “us” and “our” refer to Sleep Number Corporation, including our consolidated subsidiaries. 

As a purpose driven company in health and wellness, our mission is to improve lives by individualizing sleep experiences. Our vision 
is to become one of the world’s most beloved brands by delivering an unparalleled sleep experience. By executing on our consumer 
innovation strategy, we have become the leader in sleep innovation with our five significant competitive advantages: proprietary sleep 
innovations, longitudinal data, lifelong customer relationships, brand communications and exclusive direct-to-consumer distribution. 
We are committed to delivering superior shareholder value by: (1) increasing consumer demand; (2) leveraging our business model; 
and (3) deploying capital efficiently. In 2019, we increased net sales by 11% to $1.7 billion, earnings per diluted share by 41% to 
$2.70 and cash from operations by 44% to $189 million. 

Our vertically integrated business model and role as the exclusive designer, manufacturer, marketer, retailer and servicer of Sleep 
Number® beds allows us to offer consumers high-quality, individualized sleep solutions and services. We are redefining what 
consumers should expect from their beds. Nine out of 10 couples disagree on mattress firmness. Our Sleep Number 360® smart beds 
use longitudinal biometric data, algorithms, and artificial intelligence to deliver smart, effortless sleep experiences. Unlike the “one-
size-fits-all” solution offered by other mattress brands, the 360® smart bed offers individualized comfort that is adjustable on each side 
of the bed. Our proprietary DualAirTM technology features two independent air chambers and allows couples to adjust firmness to their 
individual preference at the touch of a button. Each sleeper can set their ideal firmness, support and pressure-relieving comfort – their 
Sleep Number® setting – for deep, restful sleep. 

The Sleep Number 360 smart bed includes additional smart features, like foot warming, which gently warms your feet to help you fall 
asleep faster. The 360 smart bed also connects seamlessly with other smart devices, like fitness trackers such as Apple® HealthKit or 
Fitbit®, to help sleepers understand how daily activities impact their sleep. 

The Sleep Number 360 smart bed is available at our Sleep Number® stores and online at SleepNumber.com, with pricing starting at 
$999. We offer our beds in good, better and best price ranges within the premium mattress category. Our Classic, Performance, 
Memory Foam and Innovation lines come in a broad range of sizes, including twin, full, queen, eastern king and California king. As a 
direct-to-consumer brand, we offer an integrated experience across our nationwide portfolio of Sleep Number stores, online at 
SleepNumber.com and via phone at (800) 753-3768. We also offer home delivery and installation services to our customers, and 
support them through an in-house customer service team. 

Purpose Driven Company 

Sleep disorders have been declared a public health epidemic by the U.S. Centers for Disease Control. One in three adults suffer from a 
lack of adequate sleep. As a purpose driven company, we are taking on big challenges like sleep deprivation with our revolutionary 
360 smart beds that deliver proven quality sleep. Based on analysis of over 25 million sleep sessions, Sleep Number research shows 
that sleepers who routinely use their 360 smart bed features and SleepIQ® technology can improve quality sleep by over 15 minutes 
each night, nearly 100 hours each year. Third-party studies have shown that even 15 minutes more quality sleep per night increases a 
body’s ability to stave off weight gain or a cold, and can increase productivity. With the significant opportunity to improve peoples’ 
lives through higher quality sleep, in 2020 we entered into an extensive collaboration with world-renowned Mayo Clinic to advance 
sleep science and cardiovascular medicine. By uniting our unparalleled sleep knowledge and technology with world-class clinicians 
and researchers, we’re poised to make meaningful advancements to the science of sleep, with goals to materially foster better sleep – 
and health – for society. 

Social Impact Commitment 

Because excellent sleep is essential to a healthier and happier society, we are committed to helping future generations achieve quality 
sleep. In 2018, we announced a social impact commitment to help one million young people achieve life-changing sleep through our 
products and sleep expertise by 2025. We have established strong partnerships to accomplish our objectives with leading 
organizations, including GENYOUth, Alliance for a Healthier Generation, Good360, Blue Star Families and Bridging. 

3 

 
 
 
 
 
 
  
 
 
 
 
 
 
In 2019, we impacted the lives of nearly a half-million youth through advocacy, education and product donations. In addition to 
publishing a joint study with GENYOUth that highlighted the quality sleep deficit of our nation’s youth, we have contributed cash and 
in-kind donations to help children in housing transitions, to support underprivileged youth, to help children in military families get 
quality sleep and to benefit students who need sleep to support their overall health and wellness. 

Sleep Innovation Leader 

Sleep Number conducts extensive research to understand consumers’ needs, and operates R&D facilities in San Jose, California and 
Minneapolis, Minnesota. This research drives the design and delivery of our award-winning sleep innovations, our proprietary 
SleepIQ technology platform and our customer experience. Sleep Number is committed to advancing sleep health, linking smart sleep 
to individualized wellness via innovation that is backed by data, scientific research and partnerships to advance the science of sleep. 
Our proprietary SleepIQ technology inside every smart bed accumulates over 10 billion biometric datapoints in the U.S. every night. 
We are using our longitudinal data and artificial intelligence capabilities to advance smart bed hardware and bio-signal features. 
Looking ahead, through our collaboration with Mayo Clinic and other initiatives, we will discover, identify and introduce solutions 
and technology that will make a meaningful impact on sleep for a healthier society. The 360 smart bed provides a form of 
preventative and proactive health care that one day may detect or prevent serious health conditions like sleep apnea, restless leg 
syndrome, heart disease and strokes. Today, we provide connected sleep solutions that deliver ongoing impact for consumers’ well-
being. Our research and development expenses were $35 million in 2019, $29 million in 2018 and $28 million in 2017. 

Proprietary Sleep Innovations 

Sleep is vital for healthy living. It strengthens immunity, increases the ability to focus, sharpens cognitive function, and improves 
physical health and emotional well-being. Yet society still struggles with how to achieve adequate sleep, both quality and quantity.  

Sleep Number introduced the world to integrated sleep tracking technology and the first commercialized smart bed at the Consumer 
Electronics Show in 2014. We subsequently began the transition to a total smart bed portfolio in 2017, the award-winning 360 smart 
bed, which delivers proven quality sleep. The 360 smart bed effortlessly adjusts throughout the night. SleepIQ technology – the 
operating system of the bed – uses artificial intelligence and machine learning to automatically adjust the comfort and support for each 
individual. It then provides a SleepIQ® score, a nightly measure of quality sleep against an individual’s personal best, and delivers 
personalized insights to improve quality sleep via the SleepIQ® mobile application. Sleep Number leverages the sleep and biometric 
data collected during sleep sessions – expected to exceed one billion by the end of 2020 – to continuously improve all 360 smart beds 
with ongoing over-the-air updates. 

At CES 2020, Sleep Number unveiled the next generation of 360 smart beds with technology advancements to help advance our 
health and wellness platform. The new Sleep Number Climate360™ smart bed is the first-ever bed that uses advanced temperature 
technology to create a personalized and responsive microclimate that has automatic firmness adjustability. This smart bed and Sleep 
Number’s new award winning 360 smart bed portfolio – which benefit from over 700 million sleep sessions of research – are designed 
to keep you effortlessly comfortable all night by providing innovative comfort materials and individual insights. 

The Climate360 and 360 smart beds help solve the most significant sleep challenges and effortlessly deliver proven quality sleep. 
Based on analysis of over 25 million sleep sessions, Sleep Number research shows that sleepers who routinely use their 360 smart bed 
features and SleepIQ technology can improve quality sleep by over 15 minutes each night, nearly 100 hours each year. Third-party 
studies have shown that even 15 more minutes of quality sleep per night increase a body’s ability to stave off weight gain or a cold, 
and can increase productivity.  

The Climate360 smart bed received the prestigious CES 2020 “Best of Innovation” award and was selected as CES Innovation 
Honorees across Health & Wellness and Tech for a Better World categories. It received eight additional “best of” awards from tech and 
consumer media during CES. The 360 smart beds were selected as CES 2020 Innovation Honorees in three categories: Smart Home, 
Health & Wellness and Tech for a Better World. The new 360 smart bed portfolio starts at $999 and is available in 2020. The 
Climate360 smart bed will be available in 2021. 

Additional Sleep Number Innovations 

We also offer a full line of exclusive FlexFitTM smart adjustable bases that allow customers to raise the head or foot of the bed. Our 
industry-leading FlexFit bases seamlessly integrate with SleepIQ technology to deliver features like our Partner SnoreTM feature, 
which allows your partner to press a button and raise the head of the bed to temporarily relieve mild snoring. 

The SleepIQ Kids® k2 bed extends Sleep Number’s DualAir adjustability and SleepIQ technology to the children’s mattress market. 
The k2 bed adjusts with children as they grow, giving them the best possible sleep. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
Our exclusive Sleep Number® bedding collection features a full line of sleep products that are designed to help you get better sleep. 
Sleep Number has a wide assortment of pillows designed to fit each individual’s size, shape and sleeping position for a more 
comfortable sleep.  

We also offer a wide assortment of temperature-balancing products including the DualTemp™ layer. This proprietary sleep innovation 
features active air technology that allows each sleeper to select their ideal temperature at the simple touch of a button and can be used 
with any mattress brand or adjustable base. 

Exclusive Direct-to-Consumer Distribution 

Over 99% of our net sales are generated by our direct-to-consumer business, through a cohesive experience across our Sleep Number 
stores, online at SleepNumber.com and via phone.  

As the exclusive distributor of Sleep Number® products, we target high-quality, convenient and visible store locations based on several 
factors, including each market’s overall sales potential, store geographic location, demographics and proximity to other brand 
experiences. Since 2010, we have overhauled our direct-to-consumer distribution strategy, repositioning a large percentage of our mall 
stores to stronger, out-of-mall locations, improving the size and positioning within each location and adding stores in both existing and 
new markets. As of December 28, 2019, there were 611 Sleep Number stores in all 50 states. More than 45% of our stores (including 
remodels) are less than five years old and more than 80% are less than seven years old. With these investments, we created an 
exclusive, value-added retail in-store experience through award-winning store design and technology enhancements.  

Our sleep experts in each store recognize that sleep is not “one size fits all” and provide individualized sleep solutions for each person. 
Shopping online is easy too, at SleepNumber.com. Working in conjunction with our retail stores, we have a cohesive online experience 
that helps customers easily research our products and solutions, find and purchase products online, find a store to experience the 
product and receive post-sales support. Our omni-channel experience expands our digital brand, connecting with consumers to drive 
deeper awareness, consideration and engagement. 

Our retail stores accounted for 91.8% of our net sales in 2019. Average annual net sales per store, based on Company-Controlled 
comparable sales, were $2.9 million in 2019. In 2019, 70% of our stores open for a full year generated net sales over $2 million and 
30% of our stores open for a full year generated net sales over $3 million. In 2019, our online and phone sales accounted for 7.6% of 
our net sales and increased double digits year-over-year.  

Brand Communications 

We use a wide-ranging set of brand and advertising communications to expand brand reach, drive emotional brand engagement and 
create lifelong customer relationships. This relationship with our customers is an effective driver of repeat purchases and new 
customer acquisition through referrals. Our marketing efforts target a broad customer demographic: 35-64 years old with greater than 
$75,000 household income for our core line of products. Our customers care about their own and their family’s overall health and 
wellness and know quality sleep leads to achieving this. 

Marketing drives growth in our business by building brand relevance, reputation, awareness, consideration and ongoing engagement 
through integrated and authentic communications that amplify the value of the 360 smart bed. This results in quality traffic to our 
website and stores. Our advertising communications use a mix of national and local marketing to target existing customers for referral 
and repeat purchases and to attract new customers. Television (including streaming video) is our most efficient media, followed by 
digital and social media. Our in-house digital capabilities, content marketing, user experience and data-driven tools allow us to 
optimize media investment, messages and audience in real-time. In 2019, media expense represented 14.3% of net sales. 

We build lifelong relationships with our customers. Our award-winning InnerCircleSM loyalty program is integrated with our SleepIQ® 
platform, making it easy for Insiders to receive additional value from the brand in terms of advance notice of innovations, upcoming 
sales events, relevant content to improve their sleep quality and for referring new customers to the brand. Insider referral and repeat 
sales represent greater than 45% of our business and are the most efficient source of new customers to the brand. 

5 

 
 
 
 
 
   
 
 
 
 
 
 
 
In early 2018, we entered into a multi-year, strategic partnership as the Official Sleep and Wellness Partner of the National Football 
League (NFL) to broaden brand reach, relevance and engagement, amplify the benefits of our 360 smart beds, and link quality sleep to 
performance and recovery. We also established partnerships with the National Football League Players Associations (NFLPA) and the 
Professional Football Athletic Trainers Society (PFATS). In 2019, we added a partnership with the Pro Football Hall of Fame and 
complemented our partnerships with the Minnesota Vikings and Dallas Cowboys by adding a partnership with the Kansas City Chiefs 
Football Club to further engagement with this community. Now two years into our partnership with the NFL, most active NFL players 
have a Sleep Number 360 smart bed, which helps players compete more effectively by measuring, understanding and maximizing the 
benefits of a great night’s sleep. Sleep Number will continue to work with the NFL, the NFLPA, PFATS, coaching staffs, teams and 
players as they integrate sleep insights into their overall performance regimens. 

Operations 

Integrated Sourcing and Logistics Operations 

Sleep Number’s tightly integrated supply chain is a competitive advantage. Our commitments to innovation and continuous 
improvement are employed to leverage our vertical business model by optimizing culture, processes and technology. In addition to a 
network of global suppliers, we currently operate two component manufacturing plants (Irmo, SC and Salt Lake City, UT) and three 
assembly distribution centers (Irmo, SC, Salt Lake City, UT and Baltimore, MD). Primary operations at these sites include cutting and 
sewing of the fabric covers for our beds and final assembly and packaging of mattresses and bases. We also assemble our electrical 
Firmness Control™ systems in our Utah plant. Our plants have consistently won awards for safety and manufacturing excellence. 

At the end of 2019, approximately 40% of our beds were pre-assembled for delivery to customers’ homes while the remaining 
deliveries were assembled in customers’ homes. We are pursuing a multi-year evolution of our supply chain to pre-assemble 100% of 
our beds in six assembly distribution centers around the U.S. by 2021. We are advancing our outbound logistics network to reduce 
product handling, hand-offs, damage and costs while in transit to customers’ homes. We see these initiatives providing a superior and 
reliable experience for customers with lower costs for the business. 

Home Delivery Service 

In July 2018, we completed the transition of our entire core mattress line to 360 smart beds. With this change, 100% of our 360 smart 
beds sold are now delivered and installed by our home delivery technicians or by our third-party service providers in certain markets. 

Customer Service 

Through our U.S.-based, in-house customer service team, we provide direct post-purchase support that improves the customer 
experience and drives our business. This team provides service and support via phone, email, “live chat” and social media. They also 
provide a unique opportunity to gather insights that help us continuously improve our products, strengthen our service quality and 
advance our innovation. This integration enables operational synergies and drives organizational efficiencies. 

Information Systems 

We use information technology systems to operate, analyze and manage our business, to reduce operating costs and to enhance our 
customers’ experience. Our major systems include an in-store order entry system, a retail portal system, a payment processing system, 
in-bound and out-bound telecommunications systems for direct marketing, delivery scheduling and customer service, e-commerce 
systems, a data warehouse system and an enterprise resource planning (ERP) system. These systems are primarily comprised of 
packaged applications licensed from various software vendors plus a limited number of internally developed programs. Please refer to 
the information set forth in Part I, Item 1A., Risk Factors, for a discussion of certain risks that may be encountered in connection with 
our information systems. 

Intellectual Property 

We hold various U.S. and foreign patents and patent applications regarding certain elements of the design and function of our 
products, including air control systems, remote control systems, air chamber features, mattress construction, foundation systems, 
sensing systems, automated adjustments, in-bed temperature control, as well as other technology. We have numerous U.S. patents, 
expiring at various dates between June 2020 and February 2037, and numerous U.S. patent applications pending. We also have 
numerous foreign patents and patent applications pending. Notwithstanding these patents and patent applications, we cannot ensure 
that these patent rights will provide substantial protection or that others will not be able to develop products that are similar to, or 
competitive with, our products. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
We have a number of trademarks and service marks registered with the U.S. Patent and Trademark Office, including Sleep Number ®, 
SleepIQ®, Sleep Number 360®, 360®, SleepIQ Kids®, the Double Arrow logo, Select Comfort®, AirFit®, BAM Labs®, the “B” logo, 
Comfortaire®, ComfortFit®, Comfort.Individualized.®, Does Your Bed Do That?®, the DualTemp logo, the DualAir Technology Inside 
logo, FlexTop®, IndividualFit®, Individualized Sleep Experiences®, It®, Know Better Sleep®, Pillow[ology]®, PillowFit®, Probably the 
Best Bed in the World®, Responsive Air®, Sleep Is Training®, Sleep Number Inner Circle®, Sleep30®, Smart Bed For Smart Kids®, 
Smart Bed Technology®, Tech-e®, The Only Bed That Grows With Them®, The Only Bed That Knows You®, This Is Not A Bed®, 
Tonight Bedtime. Tomorrow The World®, We Make Beds Smart® and What’s Your Sleep Number?®. We have several trademarks that 
are the subject of pending applications, including Auto Snore™, Climate360™, HealthIQ™, HeartIQ™, RespiratoryIQ™, Retail 
Flow™, and WellnessIQ™. Each registered mark is renewable indefinitely as long as the mark remains in use and/or is not deemed to 
be invalid or canceled. We also have a number of common law trademarks, including ActiveComfort™, Comfortable. Adjustable. 
Affordable.™, CoolFit™, DualAir™, DualTemp™, Firmness Control™, FlexFit™, In Balance™, Partner Snore™, the SleepIQ 
LABS logo, The Bed Reborn™, The Bed That Moves You™, The Best Bed For Couples™ and our bed model names. Several of our 
trademarks have been registered, or are the subject of pending applications for registration, in various foreign countries. We also have 
other intellectual property rights related to our products, processes and technologies, including trade secrets, trade dress and 
copyrights. We protect and enforce our intellectual property rights, including through litigation as necessary. 

Industry and Competition 

Sleep disorders have been declared a public health epidemic by the U.S. Center for Disease Control. One in three adults suffer from a 
lack of adequate sleep. Sleep Number is focused on producing products to address this growing problem. The total U.S. sleep-health 
economy was estimated to be $30 billion to $40 billion in a 2017 report published by McKinsey & Company. This reflects the 
traditional view of the bedding industry which includes the sales of mattresses and foundations, as well as emerging solutions for 
insufficient sleep such as routine modification and therapeutic treatment. We believe the sleep economy will continue to evolve and 
grow as consumers look for products and reliable data sources to address sleep deprivation challenges. 

The traditional view of the U.S. bedding industry, including mattresses and foundations (static and adjustable), is measured through 
data provided by the International Sleep Products Association (ISPA). According to ISPA, the industry has grown by approximately 
4% annually over the last 20 years, including 5% annually, on average, over the past five years. According to ISPA and our estimates, 
industry wholesale shipments of mattresses and foundations (including imported products and adjustable bases) were approximately 
$10.7 billion in 2019 (approximately $21 billion at retail). Furniture/Today, a furniture industry trade publication, has ranked Sleep 
Number as the 5th largest mattress manufacturer and 2nd largest U.S. bedding retailer for 2018, with an estimated 8% market share of 
industry retail revenue. 

The retail bedding industry is commoditized and highly competitive. Our Company-Controlled distribution channel is exclusive, and 
we compete against regional and local specialty bedding retailers, home furnishing stores, mass merchants, national discount stores 
and online marketers. Our consumer innovation strategy with exclusive direct-to-consumer distribution is highly differentiated, and 
results in a lifelong customer relationships. 

Manufacturers in the bedding industry compete through retail partners on price, quality, brand name recognition, product availability 
and product performance, including the perceived levels of comfort and support provided by a mattress. There is a high degree of 
concentration among manufacturers, who produce innerspring, memory foam and hybrid beds, under nationally recognized brand 
names, including Tempur Sealy, Stearns & Foster, Serta and Simmons. In recent years, numerous (approximately 200) direct-to-
consumer companies and low-cost importers have entered the market, offering “bed-in-a-box” products to consumers primarily 
through online distribution. Their products are generally foam-based and undifferentiated in terms of sleep benefits. 

Governmental Regulation and Compliance 

As a vertically integrated manufacturer and retailer, we are subject to extensive federal, state and local laws and regulations affecting 
all aspects of our business. 

As a manufacturer, we are committed to product quality and safety, including adherence to all applicable laws and regulations 
affecting our products. Compliance with health, safety and environmental laws and regulations, including the federal fire retardant 
standards developed by the U.S. Consumer Product Safety Commission, which requires rigorous and costly testing, has increased the 
cost and complexity of manufacturing our products and may adversely impact the speed and cost of product development efforts. 
Further, our manufacturing and other business operations and facilities are subject to additional federal, state or local laws or 
regulations relating to supply chain transparency, conflict minerals sourcing and disclosure, end-of-life disposal and recycling 
requirements, and other laws or regulations relating to environmental protection and health and safety requirements. 

7 

 
 
 
 
 
 
 
 
 
 
As a retailer, we are subject to additional laws and regulations that apply to retailers generally and govern the marketing and sale of 
our products and the operation of both our retail stores and our e-commerce activities. Many of the statutory and regulatory 
requirements that impact our retail and e-commerce operations are consumer-focused and pertain to activities such as the advertising 
and selling of credit-based promotional offers, truth-in-advertising, privacy, “do not call/mail” requirements, warranty disclosure, 
delivery timing requirements, accessibility and similar requirements. 

All of our operations are subject to federal, state and local labor laws including, but not limited to, those relating to occupational 
health and safety, employee privacy, wage and hour, overtime pay, harassment and discrimination, equal opportunity and employee 
leaves and benefits. We are also subject to existing and emerging federal and state laws relating to data security and privacy. 

It is our policy and practice to comply with all legal and regulatory requirements and our procedures and internal controls are designed 
to promote such compliance. 

Customers 

No single customer accounts for 10% or more of our net sales. 

Seasonality 

Our business is modestly impacted by seasonal influences inherent in the U.S. bedding industry and general retail shopping patterns. 
The U.S. bedding industry generally experiences lower sales in the second quarter of the calendar year and increased sales during 
selected holiday or promotional periods. 

Working Capital 

We are able to operate with minimal working capital requirements because we sell directly to customers, utilize a primarily hybrid 
“make-to-stock” production process and operate retail stores that serve mainly as showrooms. We have historically generated 
sufficient cash flows to self-fund operations through an accelerated cash-conversion cycle. In February 2019, we amended our 
revolving credit facility (Credit Agreement) with a syndicate of banks (Lenders). The Credit Agreement provides a revolving credit 
facility for general corporate purposes with net aggregate availability of $450 million. The Credit Agreement contains an accordion 
feature that allows us to increase the amount of the credit facility from $450 million up to $600 million in total availability, subject to 
Lenders’ approval. The Credit Agreement matures in February 2024. 

Qualified customers are offered revolving credit to finance purchases through a private-label consumer credit facility provided by 
Synchrony Bank. Approximately 52% of our net sales in 2019 were financed by Synchrony Bank. Our current agreement with 
Synchrony Bank expires December 31, 2023, subject to earlier termination upon certain events. We pay Synchrony Bank a fee for 
extended credit promotional financing offers. Under the terms of our agreement, Synchrony Bank sets the minimum acceptable credit 
ratings, interest rates, fees and all other terms and conditions of the customer accounts, including collection policies and procedures. 
As the receivables are owned by Synchrony Bank, at no time are the receivables purchased or acquired from us. We are not liable to 
Synchrony Bank for our customers’ credit defaults. In connection with all purchases financed under these arrangements, Synchrony 
Bank pays us an amount equal to the total amount of such purchases, net of promotional related discounts, upon delivery to the 
customer. Customers that do not qualify for credit under our agreement with Synchrony Bank may apply for credit under a secondary 
program that we offer through another provider. 

Team Members 

At December 28, 2019, we employed 4,476 individuals, including 2,334 retail sales and support team members, 380 customer service 
team members, 1,241 manufacturing and logistics team members, and 521 management and administrative team members, of which 
81 were employed on a part-time or temporary basis. Except for managerial team members and professional support staff, all of our 
team members are paid on an hourly basis (plus commissions for sales professionals). Additionally, we provide various broad-
participation incentive compensation programs tied to various performance objectives. None of our team members are represented by 
a labor union or covered by a collective bargaining agreement. We regularly survey our team members with regard to engagement, and 
review engagement metrics and input with team members. We have a highly engaged team working in a values-driven culture, which 
we believe is important for an innovation company with an aspirational vision and life-changing mission. 

8 

 
 
 
 
 
 
 
 
 
 
 
 
Information about our Executive Officers 

SHELLY R. IBACH, 60 
President and Chief Executive Officer (Joined the Company in April 2007 and was promoted to President and CEO in June 2012) 
Shelly R. Ibach, Sleep Number® setting 40, serves as the President and Chief Executive Officer (CEO) for Sleep Number (Nasdaq: 
SNBR). From June 2011 to June 2012, Ms. Ibach served as the Company’s Executive Vice President and Chief Operating Officer and 
from October 2008 to June 2011, she served as Executive Vice President, Sales & Merchandising. Ms. Ibach joined the Company in 
April 2007 as Senior Vice President of U.S. sales for Company-owned channels. Before joining the Company, Ms. Ibach was Senior 
Vice President and General Merchandise Manager for Macy’s home division. From 1982 to 2005, Ms. Ibach held various leadership 
and executive positions within Target Corporation. 

DAVID R. CALLEN, 53 
Chief Financial Officer (Joined the Company in 2014) 
David R. Callen, Sleep Number® setting 50, serves as the Chief Financial Officer for Sleep Number. Prior to joining Sleep Number in 
April 2014, Mr. Callen served as the Principal Financial Officer for Ethan Allen Interiors, Inc., from 2007 to 2014. Mr. Callen has 
served for 30 years in several high-performing companies in increasingly responsible international financial management positions. 
His breadth of experience has emphasized business and financial strategy, brand support, and operational excellence across multiple 
industries including automotive, high-tech, dental, outdoor recreational products and public accounting. 

MELISSA BARRA, 48 
Senior Vice President and Chief Sales, Services and Strategy Officer (Joined the Company in 2013 and was promoted to current role 
in June 2019) 
Melissa Barra, Sleep Number® setting 30, serves as the Senior Vice President and Chief Sales, Services and Strategy Officer. Ms. 
Barra was Chief Strategy and Customer Relationship Officer from January 2015 to June 2019 and Vice President, Consumer Insights 
and Strategy from February 2013 to January 2015. Prior to joining Sleep Number in February 2013, Ms. Barra was Vice President, 
Process Reengineering Officer for Best Buy Co., Inc. from 2011 to 2012. In a dual role, she also served as Vice President, Finance, 
New Business Customer Solutions Group from 2010 to 2012. From 2005 to 2010, she held leadership positions in Strategic Alliances 
and Corporate Development for Best Buy. Prior to Best Buy, Ms. Barra held corporate finance and strategy leadership roles in 
companies in the U.S. and internationally, including Grupo Futuro S.A., Citibank and GE Capital. 

ANDREA L. BLOOMQUIST, 50 
Senior Vice President and Chief Product Officer (Joined the Company in 2008 and was promoted to current role in June 2012) 
Annie L. Bloomquist, Sleep Number® setting 25, serves as the Senior Vice President and Chief Product Officer and leads product 
innovation, portfolio strategy and positioning, hardware and software research and development, sleep science research and strategic 
partnerships related to product innovation. Ms. Bloomquist was the Chief Product and Merchandising Officer from June 2011 to June 
2012. Ms. Bloomquist joined Sleep Number in May 2008 as Vice President and General Merchandise Manager. Prior to joining Sleep 
Number, Ms. Bloomquist held leadership positions in product and merchandising at Macy’s and Marshall Field’s Department Stores 
for Target Corporation. 

KEVIN K. BROWN, 51 
Senior Vice President and Chief Marketing Officer (Joined the Company in 2014) 
Kevin K. Brown, Sleep Number® setting 40, serves as Senior Vice President and Chief Marketing Officer and is responsible for 
building the Sleep Number brand through stories that set the Company apart, communicating Sleep Number’s innovation and driving 
brand advocacy across all customer touchpoints. Before joining Sleep Number in 2014, Mr. Brown served in executive leadership 
roles at Meijer, Inc., Sears Holdings Corporation, Jo-Ann Stores, Inc. and Accenture. 

PATRICIA A. DIRKS, 63 
Senior Vice President and Chief Human Resources Officer (Joined the Company in 2014) 
Patricia A. Dirks (Tricia), Sleep Number® setting 25, serves as the Senior Vice President and Chief Human Resources Officer for 
Sleep Number and leads all human resources functions. Prior to joining Sleep Number in April 2014, Ms. Dirks served as Senior Vice 
President Organizational Effectiveness for Target Corporation. From 2004 to 2009, Ms. Dirks was Vice President Headquarters 
Human Resources for Target Corporation. Prior to 2004, Ms. Dirks was Senior Vice President Human Resources at Marshall Field's 
Department Stores of Target Corporation. 

9 

 
 
 
 
 
 
 
 
 
 
SAMUEL R. HELLFELD, 41 
Senior Vice President and Chief Legal and Risk Officer and Secretary (Joined the Company in 2013 and was promoted to current role 
in September 2018) 
Samuel R. Hellfeld, Sleep Number® setting 65, serves as the Senior Vice President and Chief Legal and Risk Officer and Secretary. 
From October 2015 to September 2018, Mr. Hellfeld served as Vice President, Associate General Counsel. Mr. Hellfeld joined Sleep 
Number in March 2013 as Corporate Counsel. Prior to joining Sleep Number, Mr. Hellfeld was a Partner in the law firm of Fox 
Rothschild LLP (fka Oppenheimer Wolff & Donnelly LLP) practicing in the areas of intellectual property and litigation. Prior to 2010, 
Mr. Hellfeld was an Associate at several law firms and also served as Law Clerk in the United States Court of Appeals for the Ninth 
Circuit and the United States District Court, Southern District of California. 

SURESH KRISHNA, 51 
Senior Vice President and Chief Operations, Supply Chain and Lean Officer (Joined the Company in 2016) 
Suresh Krishna, Sleep Number® setting 40, serves as the Senior Vice President and Chief Operations, Supply Chain and Lean Officer 
of Sleep Number. Prior to joining Sleep Number, Mr. Krishna served as Vice President of Global Operations and Integration beginning 
in 2010. In July 2014, he was promoted to Vice President and Business Unit Head of Europe Middle East & Africa (EMEA) for 
Polaris. From 2007 to 2010, he served as Vice President Global Operations, Supply Chain and IT at a division of UTC Fire & Security. 
Mr. Krishna also served in a variety of roles for Diageo, ABB and earlier in his career, he was an associate at Booz Allen & Hamilton. 

J. HUNTER SAKLAD, 50 
Senior Vice President and Chief Information Officer (Joined the Company in 2004 and was promoted to current role in December 
2012) 
Hunter Saklad, Sleep Number® setting 65, serves as the Senior Vice President and Chief Information Officer at Sleep Number. From 
June 2011 to December 2012, Mr. Saklad served as the Vice President, Consumer Insight and Strategy at Sleep Number. From March 
2006 to June 2011 he was Vice President of Finance and held a variety of positions across Finance serving business partners in 
marketing, sales, supply chain, FP&A, investor relations and treasury. Mr. Saklad joined Sleep Number in October 2004 as Sr. 
Director of Finance. Prior to joining Sleep Number, Mr. Saklad held finance leadership roles at Ford Motor Company and Visteon. 

10 

 
 
 
 
 
Available Information 

We are subject to the reporting requirements of the Exchange Act and its rules and regulations. The Exchange Act requires us to file 
reports, proxy statements and other information with the Securities and Exchange Commission (SEC). 

Our corporate website is www.SleepNumber.com. Through a link to a third-party content provider, our corporate website provides free 
access to our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to those 
reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable 
after electronic filing with the SEC. These documents are posted on our website at www.SleepNumber.com — select the “Investors” 
link, the "Financials & Filings" link, and then the “SEC Filings” link. The information contained on our website or connected to our 
website is not incorporated by reference into this Form 10-K and should not be considered part of this report. 

We also make available, free of charge on our website, the charters of the Audit Committee, Management Development and 
Compensation Committee, and Corporate Governance and Nominating Committee as well as our Code of Business Conduct 
(including any amendment to, or waiver from, a provision of our Code of Business Conduct) adopted by our Board. These documents 
are posted on our website — select the “Investors” link, the “Governance” link and then the "Documents & Charters" link. 

Copies of any of the above-referenced information will also be made available, free of charge, upon written request to: 

Sleep Number Corporation 
Investor Relations Department 
1001 Third Avenue South 
Minneapolis, MN 55404 

11 

 
 
 
 
 
 
 
ITEM 1A. RISK FACTORS 

An investment in our common stock involves a high degree of risk. You should carefully consider the specific risks set forth below and 
other matters described in this Annual Report on Form 10-K before making an investment decision. The risks and uncertainties 
described below are not the only ones facing us. Additional risks and uncertainties, including risks and uncertainties that impact the 
business environment generally, those not presently known to us, or those that we currently see as immaterial, may also harm our 
business. If any of these risks occur, our business, results of operations, cash flows and financial condition could be materially and 
adversely affected. 

Current and future economic conditions could materially adversely affect our sales, profitability, cash flows and financial 
condition. 

Our success depends significantly upon discretionary consumer spending, which is influenced by a number of general economic 
factors, including without limitation economic growth, consumer confidence, the housing market, employment and income levels, 
interest rates, inflation, taxation, consumer shopping trends and the level of customer traffic in malls and shopping centers. Adverse 
trends in any of these economic factors may adversely affect our sales, profitability, cash flows and financial condition. 

Our future growth and profitability depend upon the effectiveness and efficiency of our marketing programs. 

We are highly dependent on the effectiveness of our marketing messages and the efficiency of our advertising expenditures in 
generating consumer awareness and sales of our products. We continue to evolve our marketing strategies, adjust our messages, the 
amount we spend on advertising and where we spend it. We may not always be successful in developing effective messages, as the 
consumer and competition change, or in achieving efficiency in our advertising expenditures. 

We rely in part upon third parties, such as social media influencers and athletes, to market our brand, and we are unable to fully 
control their efforts. Influencers and athletes with whom we maintain a relationship could engage in behavior or use their platforms to 
communicate directly with our customers in a manner that reflects poorly on our brand and may be attributed to us or otherwise 
adversely affect us. It is not possible to prevent such behavior, and the precautions we take to detect or prevent this activity may not be 
effective. 

Consumers are increasingly using digital tools as a part of their shopping experience. As a result, our future growth and profitability 
will depend in part on (i) the effectiveness and efficiency of our online experience, including without limitation advertising and search 
optimization programs, in generating consumer awareness and sales of our products; (ii) our ability to prevent confusion among 
consumers that can result from search engines that allow competitors to use our trademarks to direct consumers to competitors’ 
websites through confusing or misleading advertisements; (iii) our ability to prevent Internet publication of false or misleading 
information regarding our products or our competitors’ products; (iv) reviews of our products; (v) the nature and tone of consumer 
sentiment, including those published online or elsewhere; and (vi) the stability of our website. In recent periods, competitor spending 
on Internet-based marketing programs has increased, including without limitation from a number of direct-to-consumer, Internet-based 
retailers, which has and may continue to increase the cost of basic search terms and the cost of our Internet-based marketing programs. 

If our marketing messages are ineffective or our advertising expenditures and other marketing programs, including digital programs, 
are inefficient in creating awareness and consideration of our products and brand name, and in driving consumer traffic to our website 
or stores, our sales, profitability, cash flows and financial condition may be adversely impacted. In addition, if we are not effective in 
preventing the publication of confusing, false or misleading information regarding our brand or our products, or if there is publication 
online or elsewhere of significant negative consumer sentiment regarding our Company, brand or our products, our sales, profitability, 
cash flows and financial condition may be adversely impacted. 

Our future growth and profitability depend on our ability to execute our Company-Controlled distribution strategy. 

The vast majority of our sales occur through our Company-Controlled distribution channels, including our retail stores and our 
website. These Company-Controlled distribution channels represent our largest opportunity for growth in sales and improvement in 
profitability. Our retail stores carry significant fixed costs. We also make significant capital expenditures as we open new stores and 
remodel or reposition existing stores. We are highly dependent on our ability to maintain and increase sales per store to cover these 
fixed expenses, provide a return on our capital investments and improve our operating margins. 

Many of our stores are mall-based. We depend on the continued popularity of malls as shopping destinations and the ability of mall 
anchor tenants and other attractions to generate customer traffic for our mall-based retail stores. Any decrease in mall traffic could 
adversely affect our sales, profitability, cash flows and financial condition. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
Our Company-Controlled distribution strategy results in relatively few points of distribution, including 611 retail stores in 50 U.S. 
states as of the end of 2019 and our website. Several of the mattress manufacturers and retailers with which we compete have 
significantly more points of distribution than we do, which makes us highly dependent on our ability to drive consumers to our points 
of distribution to gain market share. 

Our longer-term Company-Controlled distribution strategy is also dependent on our ability to renew existing store leases and to secure 
suitable locations for new store openings, in each case on a cost-effective basis. We may encounter higher than anticipated rents and 
other costs in connection with managing our retail store base. We may also be unable to find or obtain suitable new locations. 

Failure to achieve and maintain a high level of product quality could negatively impact our sales, profitability, cash flows and 
financial condition. 

Our products are highly differentiated from traditional innerspring mattresses and from viscoelastic and other foam mattresses, which 
have little or no technology and do not rely on electronics and air control systems. As a result, our beds may be susceptible to failures 
that do not exist with traditional or foam mattresses. Failure to achieve and maintain acceptable quality standards could impact 
consumer acceptance of our products or result in negative media and Internet reports or owner dissatisfaction that could negatively 
impact our brand image and sales levels. 

In addition, a decline in product quality could result in an increase in return rates and a corresponding decrease in sales, or an increase 
in product warranty claims in excess of our warranty reserves. An unexpected increase in return rates or warranty claims could harm 
our sales, profitability, cash flows and financial condition. 

As a consumer innovation company with differentiated products, we face an inherent risk of exposure to product liability claims or 
regulatory actions if the use of our products is alleged to have resulted in personal injury or property damage. If any of our products 
proves to be defective, we may be required to recall or redesign such products. We have at times experienced increased returns and 
adverse impacts on sales, as well as product liability litigation, as a result of media reports related to the alleged propensity of our 
products to develop mold. We may experience additional adverse impacts on sales and additional litigation if any similar media reports 
were to occur in the future. We maintain insurance against some forms of product liability claims, but such coverage may not be 
applicable to, or adequate for, liabilities actually incurred. A successful claim brought against us outside of, or in excess of, available 
insurance coverage, or any claim or product recall that results in significant adverse publicity about us, may have a material adverse 
effect on our sales, profitability, cash flows and financial condition. 

Our future growth and profitability depend in part on our ability to continue to improve and expand our product line and to 
successfully execute new product introductions. 

As described in greater detail below, the bedding industry, as well as the market for sleep monitoring products, are both highly 
competitive, and our ability to compete effectively and to profitably grow our market share depend in part on our ability to continue to 
improve and expand our product line of adjustable firmness air beds, SleepIQ technology and related accessory products. We incur 
significant research and development and other expenditures in the pursuit of improvements and additions to our product line. If these 
efforts do not result in meaningful product improvements or new product introductions, or if we are not able to gain widespread 
consumer acceptance of product improvements or new product introductions, our sales, profitability, cash flows and financial 
condition may be adversely affected. In addition, if any significant product improvements or new product introductions are not 
successful, our reputation and brand image may be adversely affected. 

Significant competition could adversely affect our business. 

Because of the vertical integration of our business model, our products and distribution channels face significant competition from 
both manufacturers of different types of mattresses and a variety of retailers. Our SleepIQ technology also faces significant 
competition from various manufacturers and retailers of sleep tracking and monitoring products. 

The mattress industry is characterized by a high degree of concentration among the largest manufacturers of innerspring mattresses 
and foam mattresses and one dominant national mattress retailer. Many newer competitors in the mattress industry have begun to offer 
“bed-in-a-box” or similar products directly to consumers through the Internet and other distribution channels. The emergence of these 
new competitors has significantly increased the costs of search terms and digital advertising. 

A variety of sleep tracking and monitoring products that compete with our SleepIQ technology have been introduced by various 
manufacturers and retailers, both within and outside of the traditional mattress industry. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
Some of our competitors have substantially greater financial, marketing and manufacturing resources and greater brand name 
recognition than we do and sell products through broader and more established distribution channels. Our national, exclusive 
distribution competes with other retailers who generally provide a wider selection of mattress alternatives than we offer. A number of 
these retailers also have more points of distribution, greater marketing resources, and greater brand name recognition than we do. 

These manufacturing and retailing competitors, or new entrants into the market, may compete aggressively and gain market share with 
existing or new products, and may pursue or expand their presence in the adjustable firmness air bed segment of the market as well as 
in the market for sleep tracking and monitoring products. We have limited ability to anticipate the timing and scale of new product 
introductions, advertising campaigns or new pricing strategies by our competitors, which could inhibit our ability to retain or increase 
market share, or to maintain our profit margins. 

If we are unable to effectively compete with other manufacturers and retailers of mattress and sleep tracking and monitoring products, 
our sales, profitability, cash flows and financial condition may be adversely impacted. 

Our intellectual property rights may not prevent others from using our technology or trademarks in connection with the sale of 
competitive products. We are from time to time subject to claims that our products, processes or trademarks infringe intellectual 
property rights of others. 

We own various U.S. and foreign patents and patent applications related to certain elements of the design and function of our beds and 
related products. We own numerous registered and unregistered trademarks and trademark applications, including in particular our 
Sleep Number, Sleep Number 360, 360, and SleepIQ trademarks, as well as other intellectual property rights, including trade secrets, 
trade dress and copyrights, which we believe have significant value and are important to the marketing of our products. These 
intellectual property rights may not provide adequate protection against infringement or piracy, may not prevent competitors from 
developing and marketing products that are similar to or competitive with our beds or other products, and may be costly and time-
consuming to protect and enforce. Our patents are also subject to varying expiration dates. In addition, the laws of some foreign 
countries may not protect our intellectual property rights and confidential information to the same extent as the laws of the United 
States. If we are unable to protect and enforce our intellectual property, we may be unable to prevent other companies from using our 
technology or trademarks in connection with competitive products, which could adversely affect our sales, profitability, cash flows 
and financial condition. 

We are from time to time subject to claims that our products, processes, advertising, or trademarks infringe the intellectual property 
rights of others. The defense of these claims, even if we are ultimately successful, may result in costly litigation, and if we are not 
successful in our defense, we could be subject to injunctions and liability for damages or royalty obligations, and our sales, 
profitability, cash flows and financial condition could be adversely affected. 

A reduction in the availability of credit to consumers generally or under our existing consumer credit programs could harm our 
sales, profitability, cash flows and financial condition. 

A significant percentage of our sales are made under consumer credit programs through third parties. The amount of credit available to 
consumers may be adversely impacted by macroeconomic factors that affect the financial position of consumers and as suppliers of 
credit adjust their lending criteria. 

Synchrony Bank provides credit to our customers through a private label credit card agreement that is currently scheduled to expire on 
December 31, 2023, subject to earlier termination upon certain events. Synchrony Bank has discretion to control the content of 
financing offers to our customers and to set minimum credit standards under which credit is extended to customers. 

Reduction of credit availability due to changing economic conditions, changes in credit standards under our private label credit card 
program or changes in regulatory requirements, or the termination of our agreement with Synchrony Bank, could harm our sales, 
profitability, cash flows and financial condition. 

We could be vulnerable to shortages in supply of components necessary to manufacture our products due to our manufacturing 
processes which operate with minimal levels of inventory or due to global shortages of supply of electronic componentry or other 
materials, which may harm our ability to satisfy consumer demand and may adversely impact our sales and profitability. 

A significant percentage of our products are assembled after we receive orders from customers utilizing manufacturing processes with 
minimal levels of raw materials, work-in-process and finished goods inventories. Lead times for ordered components may vary 
significantly, and some components used to manufacture our products are provided on a sole source basis. In addition, with the 
increasing prevalence of and consumer demand for electronic products, the global supply of electronic componentry is increasingly 
strained, which may lead to shortages in supply and increased prices. Any unexpected shortage of materials caused by any disruption 

14 

 
 
 
 
 
 
 
 
 
 
 
 
or unavailability of supply or an unexpected increase in the demand for our products, could lead to delays in deliveries of our products 
to customers and increased costs. Any such delays could adversely affect our sales, customer satisfaction, profitability, cash flows and 
financial condition. 

We rely upon several key suppliers and third parties that are, in some instances, the only source of supply or services currently 
used by us for particular materials, components or services. A disruption in the supply or substantial increase in cost of any of 
these products or services could harm our sales, profitability, cash flows and financial condition. 

We currently obtain all the materials and components used to produce our beds from outside sources including some that are located 
outside the United States. In several cases, including our air chambers, integrated non-adjustable foundations, adjustable foundations, 
various components for our Firmness Control™ systems, certain foam formulations, as well as our fabrics and zippers, we have 
chosen to obtain these materials and components from suppliers who serve as the only source of supply, or who supply the vast 
majority of our needs of the particular material or component. While we believe that these materials and components, or suitable 
replacements, could be obtained from other sources in the event of a disruption or loss of supply, we may not be able to find 
alternative sources of supply or alternative sources of supply on comparable terms. If our relationship with the primary supplier of our 
air chambers or the supplier of our adjustable foundations is terminated, we could have difficulty in replacing these sources since there 
are relatively few other suppliers presently capable of manufacturing these components. 

Similarly, we rely on third parties to deliver some of our products to our facilities and customers on a timely and cost-effective basis. 
These third-party providers could be vulnerable to labor shortages, liquidity concerns or other factors that may result in delays in 
deliveries or increased costs of deliveries. Any significant delay in deliveries to our customers could lead to increased returns and 
cause us to lose sales. Any increase in freight charges or other costs of deliveries could increase our costs of doing business and harm 
our sales, profitability, cash flows and financial condition. 

Fluctuations in commodity prices or third-party logistics costs could result in an increase in component costs and/or delivery costs. 

Our business is subject to significant increases or volatility in the prices of certain commodities, including but not limited to electronic 
componentry, fuel, oil, natural gas, rubber, cotton, plastic resin, steel and chemical ingredients used to produce foam, as well as third-
party logistic costs. Increases in prices of these commodities or logistics costs or other inflationary pressures may result in significant 
cost increases for our raw materials and product components, as well as increases in the cost of delivering our products to our 
customers. To the extent we are unable to offset any such increased costs through value engineering and similar initiatives, or through 
price increases, our profitability, cash flows and financial condition may be adversely impacted. If we choose to increase prices to 
offset the increased costs, our sales volumes could be adversely impacted. 

Our business is subject to risks inherent in global sourcing activities. 

Our air chambers and some of our other components are manufactured outside the United States, and therefore are subject to risks 
associated with foreign sourcing of materials, including but not limited to: 

•   Existing or potential duties, tariffs or quotas on certain types of goods that may be imported into the United States; 
•   Political instability resulting in disruption of trade; 
•   Disruptions in supply or transportation due to acts of terrorism, outbreaks of pandemics or contagious diseases (such as the 

recent coronavirus), shipping delays, foreign or domestic strikes, customs inspections or other factors; 

•   Foreign currency fluctuations; and 
•   Economic uncertainties, including inflation. 

We cannot predict whether the countries in which some of our components are manufactured, or may be manufactured in the future, 
will be subject to new or additional trade restrictions imposed by the United States or other foreign governments, including the 
likelihood, type, or effect of any such restrictions. The United States government has commenced certain trade policies, including 
imposing tariffs on certain goods imported from China and other countries, and may take further actions with respect to these policies 
in the future. As we source some of our components from China, any tariffs or other trade restrictions impacting the import of those 
components from China may have a material adverse impact on us. These factors could increase our costs of doing business with 
foreign suppliers, lead to inadequate inventory levels or delays in shipping beds to our customers, which could harm our sales, 
customer satisfaction, profitability, cash flows and financial condition. 

Disruption of operations in our main manufacturing facilities or assembly facilities could increase our costs of doing business or 
lead to delays in shipping our beds. 

We have two main manufacturing plants, which are located in Irmo, South Carolina and Salt Lake City, Utah. We have several 
assembly distribution centers, which assemble the final mattress product before delivery to the customer, across the US. A significant 

15 

 
 
 
 
 
 
 
 
 
 
 
percentage of our products are assembled to fulfill orders rather than stocking finished goods inventory in our plants or stores. 
Therefore, the disruption of operations of either of our two main manufacturing plants or our assembly distribution centers for a 
significant period of time may increase our costs of doing business and lead to delays in deliveries of our products to customers. Such 
delays could adversely affect our sales, customer satisfaction, profitability, cash flows and financial condition. 

Our business is subject to a wide variety of government laws and regulations. These laws and regulations, as well as any new or 
changed laws or regulations, could disrupt our operations or increase our compliance costs. Failure to comply with such laws and 
regulations could have further adverse impact. 

We are subject to a wide variety of laws and regulations relating to the bedding industry or to various aspects of our business. Laws 
and regulations at the federal, state and local levels frequently change and we cannot always reasonably predict the impact from, or the 
ultimate cost of compliance with, future regulatory or administrative changes. Changes in law, the imposition of new or additional 
regulations or the enactment of any new or more stringent legislation that impacts employment and labor, trade, advertising and 
marketing practices, pricing, consumer credit offerings, product testing and safety, transportation and logistics, health care, tax, 
accounting, privacy and data security, health and safety or environmental issues, among others, could require us to change the way we 
do business and could have a material adverse impact on our sales, profitability, cash flows and financial condition. New or different 
laws or regulations could increase direct compliance costs for us or may cause our vendors to raise the prices they charge us because 
of increased compliance costs. Further, the adoption of a multi-layered regulatory approach to any one of the state or federal laws or 
regulations to which we are currently subject, particularly where the layers are in conflict, could require alteration of our 
manufacturing processes or operational parameters which may adversely impact our business. 

Legislative or regulatory changes that impact our relationship with our workforce, such as minimum wage requirements or health 
insurance or other employee benefits mandates, could increase our expenses and adversely affect our operations. While it is our policy 
and practice to comply with legal and regulatory requirements and our procedures and internal controls are designed to promote such 
compliance, we cannot assure that all of our operations will comply with all such legal and regulatory requirements. Further, laws and 
regulations change over time and we may be required to incur significant expenses and/or to modify our operations in order to ensure 
compliance. This could harm our profitability or financial condition. If we are found to be in violation of any laws or regulations, we 
could become subject to fines, penalties, damages or other sanctions as well as potential adverse publicity or litigation exposure. This 
could adversely impact our business, reputation, sales, profitability, cash flows or financial condition. 

Regulatory requirements related to flammability standards for mattresses may increase our product costs and increase the risk of 
disruption to our business. 

Compliance with the federal Consumer Product Safety Commission flammability standards and related regulations for mattresses and 
mattress and foundation sets has resulted in higher materials and manufacturing costs for our products, and has required modifications 
to our information systems and business operations, further increasing our costs and negatively impacting our capacity. 

These regulations require manufacturers to implement quality assurance programs and encourage manufacturers to conduct random 
testing of products. These regulations also require maintenance and retention of compliance documentation. These quality assurance 
and documentation requirements are costly to implement and maintain. If any product testing, other evidence, or regulatory 
inspections yield results indicating that any of our products may not meet the flammability standards, we may be required to 
temporarily cease production and distribution and/or to recall products from the field, and we may be subject to fines or penalties, any 
of which outcomes could harm our business, reputation, sales, profitability, cash flows and financial condition. 

Pending or unforeseen litigation and the potential for adverse publicity associated with litigation could adversely impact our 
business, reputation, financial results or financial condition. 

We are involved from time to time in various legal proceedings arising in the ordinary course of our business, including primarily 
commercial, product liability, employment and intellectual property claims. We currently do not expect the outcome of any pending 
matters to have a material effect on our consolidated results of operations, financial position or cash flows. Litigation, however, is 
inherently unpredictable, and it is possible that the ultimate outcome of one or more pending claims asserted against us, or claims that 
may be asserted in the future that we are currently not aware of, or adverse publicity resulting from any such litigation, could 
adversely impact our business, reputation, sales, profitability, cash flows and financial condition. 

16 

 
 
 
 
 
 
 
 
 
 
 
Any improvements or upgrades to our information systems that may be required to meet the evolving needs of our business as well 
as existing and emerging regulatory requirements may be costly to implement and may take longer or require greater resources 
than anticipated, and may result in disruptions to our systems or business. 

We depend on our information systems for many aspects of our business. In the fourth quarter of 2015, we implemented a new ERP 
system and continue to implement operational improvements to our information systems. If our information systems are disrupted in 
any material way, or improvements or upgrades are required to meet the evolving needs of our business and existing and emerging 
regulatory requirements, we may be required to incur significant capital expenditures in the pursuit of improvements or upgrades to 
our information systems. These efforts may take longer and may require greater financial and other resources than anticipated, may 
cause distraction of key personnel, and may cause short-term disruptions to our existing systems and our business. Any of these 
outcomes could impair our ability to achieve critical strategic initiatives and could adversely impact our sales, profitability, cash flows 
and financial condition. 

Information systems that contain confidential Company data, consumers’ private data, and team members’ private data may be 
subject to attacks by hackers or other cyber threats that could compromise the security of the data, which could substantially 
disrupt our business and could result in a breach of the data. 

Our information systems and information systems of third-party vendors we use to assist in the storage and management of 
information contain personal information related to our customers and team members in the ordinary course of our business, such as 
credit card and demographic information of our customers, SleepIQ data, including biometric data, from our customer base and social 
security numbers and demographic information of our team members. These information systems also contain confidential Company 
data regarding our business and innovations. While we maintain and require our third-party vendors to maintain security measures to 
protect this information, a breach of these security measures, such as through third-party action, team member error, malfeasance or 
otherwise, could compromise the security of our data and customers’ and team members’ personal information. As the techniques used 
to breach such security measures change frequently and may not be recognized until launched against a target, we may be unable to 
anticipate these techniques or to implement adequate preventive measures. Any failure of our systems and processes or our third-party 
vendors’ systems and processes to adequately protect our data or customer or team member personal information from theft or loss 
could adversely impact our business, reputation, sales, profitability, cash flows and financial condition. 

Our future growth and profitability depend in part upon our ability to attract, retain and motivate qualified personnel. 

As a vertically integrated manufacturer and retailer, our future growth and profitability will depend in part upon our ability to attract, 
retain and motivate qualified personnel in a wide variety of areas to execute our growth strategy, including qualified management and 
executive personnel and qualified retail sales professionals and managers. The failure to attract, retain and motivate qualified 
personnel may hinder our ability to execute our business strategy and growth initiatives and may adversely impact our sales, 
profitability, cash flows and financial condition. 

ITEM 1B. UNRESOLVED STAFF COMMENTS 

None. 

17 

 
 
 
 
 
 
 
 
  
 
 
ITEM 2. PROPERTIES 

Retail Locations 

We currently lease all of our existing retail store locations and expect that our policy of leasing stores, rather than owning stores, will 
continue. We lease our retail stores under operating leases which, in addition to the minimum lease payments, may require payment of 
a proportionate share of the real estate taxes and certain building operating expenses. Our retail store leases generally provide for an 
initial lease term of five to 10 years. In addition, our mall-based retail store leases may require payment of contingent rent based on 
net sales in excess of certain thresholds. Certain retail store leases may contain options to extend the term of the original lease. 

The following table summarizes the geographic locations of our 611 retail stores as of December 28, 2019: 

Retail 
Stores 

Retail 
Stores 

Retail 
Stores 

Alabama 
Alaska 
Arizona 
Arkansas 
California 
Colorado 
Connecticut 
Delaware 
Florida 
Georgia 
Hawaii 
Idaho 
Illinois 
Indiana 
Iowa 
Kansas 
Kentucky 

11    Louisiana 
1    Maine 
10    Maryland 
5    Massachusetts 
72    Michigan 
14    Minnesota 
6    Mississippi 
2    Missouri 
43    Montana 
21    Nebraska 
1    Nevada 
3    New Hampshire 
24    New Jersey 
11    New Mexico 
8    New York 
8    North Carolina 
8    North Dakota 

8    Ohio 
2    Oklahoma 
15    Oregon 
12    Pennsylvania 
19    Rhode Island 
16    South Carolina 
6    South Dakota 
12    Tennessee 
4    Texas 
5    Utah 
5    Vermont 
4    Virginia 
14    Washington 
3    West Virginia 
20    Wisconsin 
21    Wyoming 
3    Total 

21   
5   
7   
22   
1   
10   
2   
15   
54   
6   
1   
18   
15   
4   
11   
2   
611   

Manufacturing, Distribution and Headquarters 

We lease our 238,000 square-foot corporate headquarters in Minneapolis, Minnesota. The lease term commenced in November 2017 
and runs through October 2032. The lease includes three five-year renewal options. 

We lease two manufacturing, assembly and distribution centers in Irmo, South Carolina and Salt Lake City, Utah of approximately 
151,000 square feet and approximately 101,000 square feet, respectively. The Irmo facility lease runs through June 2026, with two 
five-year renewal options. The Salt Lake City facility lease runs through July 2025, with one five-year renewal option. We also lease 
one storage facility in Salt Lake City of approximately 57,000 square feet through April 2023, and a second storage facility in Salt 
Lake City of approximately 64,000 square feet through April 2020. 

18 

 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
 
 
 
 
ITEM 3. LEGAL PROCEEDINGS 

We are involved from time to time in various legal proceedings arising in the ordinary course of our business, including primarily 
commercial, product liability, employment and intellectual property claims. In accordance with U.S. generally accepted accounting 
principles, we record a liability in our consolidated financial statements with respect to any of these matters when it is both probable 
that a liability has been incurred and the amount of the liability can be reasonably estimated. If a material loss is reasonably possible 
but not known or probable, and may be reasonably estimated, the estimated loss or range of loss is disclosed. With respect to currently 
pending legal proceedings, we have not established an estimated range of reasonably possible material losses either because we 
believe that we have valid defenses to claims asserted against us, the proceeding has not advanced to a stage of discovery that would 
enable us to establish an estimate, or the potential loss is not material. We currently do not expect the outcome of pending legal 
proceedings to have a material effect on our consolidated results of operations, financial position or cash flows. Litigation, however, is 
inherently unpredictable, and it is possible that the ultimate outcome of one or more claims asserted against us could adversely impact 
our consolidated results of operations, financial position or cash flows. We expense legal costs as incurred. 

On September 18, 2018, two former Home Delivery team members filed suit, now venued in Superior Court in Fresno County, 
California, alleging representative claims on a purported class action basis under the California Labor Code Private Attorney General 
Act. While the two representative plaintiffs were in the Home Delivery workforce, the Complaint does not limit the purported plaintiff 
class to that group. The plaintiffs allege that Sleep Number failed or refused to adopt adequate practices, policies and procedures 
relating to wage payments, record keeping, employment disclosures, meal and rest breaks, among other claims, under California law. 
The Complaint sought damages in the form of civil penalties and plaintiffs’ attorneys’ fees. The parties have executed a settlement 
agreement pending Court approval, which includes the settlement and release of certain additional related claims that are contained in 
a consolidated complaint currently pending in San Diego County Superior Court. We intend to continue vigorously defending this 
matter in the event the Court does not approve the settlement. 

On March 27, 2018, Level Sleep, LLC filed a patent infringement lawsuit against Sleep Number in the Federal District Court for the 
Eastern District of Texas. In its Complaint, Level Sleep claims that Sleep Number infringed two patents owned by Level Sleep, U.S. 
Patent Nos. 6,807,698 and 7,036,172 (the “Patents”), by, among other things, making, using, offering for sale, or selling within the 
United States, and/or importing into the United States, beds with sleep surfaces having foam with multiple zones in the longitudinal 
direction. Level Sleep has asserted that five non-360 beds no longer sold and two current non-360 beds infringe the Patents. Level 
Sleep seeks damages in the form of a reasonable royalty. Sleep Number has asserted that the Patents are invalid and that our products 
do not infringe the Patents. On January 14, 2020, the Court granted summary judgment in favor of Sleep Number, finding that Sleep 
Number’s products do not infringe the Patents. Level Sleep has indicated that it intends to appeal the Court’s summary judgment 
order. We intend to continue vigorously defending this matter. 

ITEM 4. MINE SAFETY DISCLOSURES 

Not applicable. 

19 

 
 
 
 
 
 
PART II 

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER 
PURCHASES OF EQUITY SECURITIES 

Our common stock trades on The Nasdaq Stock Market LLC (Nasdaq Global Select Market) under the symbol “SNBR.” As of 
January 25, 2020, there were approximately 207 holders of record of our common stock.  

We are not restricted from paying cash dividends under our Credit Agreement so long as we are not in default under the Credit 
Agreement, our leverage ratio (as defined in our Credit Agreement) after giving effect to such restricted payments (as defined in our 
Credit Agreement) would not exceed 3.75:1.00 and no default or event of default (as defined in our Credit Agreement) would result 
therefrom. However, we have not historically paid, and have no current plans to pay, cash dividends on our common stock. 

Information concerning share repurchases completed during the fourth quarter of fiscal 2019 is set forth below: 

Period 
September 29, 2019 through October 26, 2019 
October 27, 2019 through November 23, 2019 
November 24, 2019 through December 28, 2019       

Total 

Average 
Price 
Paid per 
Share 

Total Number of 
Shares Purchased 
as Part of Publicly 
Announced Plans 
or Programs(1) 

Approximate 
Dollar Value of 
Shares that May 
Yet Be Purchased 
Under the Plans 
or Programs(3) 

Total Number 
of Shares 

Purchased(1)(2)      

341,944      $ 
98,319      $ 
114,491      $ 
554,754      $ 

43.10        
48.67        
48.68        
45.24        

341,673      $ 
97,600        
113,494        
552,767      $ 

485,274,000   
480,524,000   
475,000,000   
475,000,000   

(1)  Under our Board-approved $500 million share repurchase program (effective September 29, 2019), we repurchased 552,767 shares of our common stock at a cost of 

$25 million (based on trade dates) during the three months ended December 28, 2019. 

(2)  In connection with the vesting of employee restricted stock grants, we also repurchased 1,987 shares of our common stock at a cost of $96 thousand during the three 

months ended December 28, 2019. 

(3)  There is no expiration date governing the period over which we can repurchase shares under our Board-approved share repurchase program. Any repurchased shares 

are constructively retired and returned to an unissued status. 

20 

 
 
 
 
 
  
    
    
  
     
     
     
   
   
   
 
 
Comparative Stock Performance 

The graph below compares the total cumulative shareholder return on our common stock over the last five years to the total 
cumulative return on the Standard and Poor’s (S&P) 400 Specialty Stores Index and The Nasdaq Stock Market (U.S.) Index assuming 
a $100 investment made on January 3, 2015. Each of the three measures of cumulative total return assumes reinvestment of dividends. 
The stock performance shown on the graph below is not necessarily indicative of future price performance. The information contained 
in this “Comparative Stock Performance” section shall not be deemed to be “soliciting material” or “filed” or incorporated by 
reference in future filings with the SEC, or subject to the liabilities of Section 18 of the Securities Exchange Act of 1934, as amended, 
except to the extent that we specifically request that it be treated as soliciting material or incorporate it by reference into a document 
filed under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended. 

COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN 
AMONG SLEEP NUMBER CORPORATION, S&P 400 SPECIALTY STORES INDEX, 
AND THE NASDAQ STOCK MARKET (U.S.) INDEX 

$250

$200

$150

$100

$50

$0

0 1 / 0 3 / 1 5

0 1 / 0 2 / 1 6

1 2 / 3 1 / 1 6

1 2 / 3 0 / 1 7

1 2 / 2 9 / 1 8

1 2 / 2 8 / 1 9

Sleep Number Corporation

S&P 400 Specialty Stores Index

The Nasdaq Stock Market (U.S.) Index

01/03/15 

   01/02/16 

   12/31/16     12/30/17     12/29/18     12/28/19    
185   
140   $ 
70   
67     
200   
151     

120   $ 
62     
146     

84   $ 
87     
116     

80   $ 
73     
107     

Sleep Number Corporation 
S&P 400 Specialty Stores Index 
The Nasdaq Stock Market (U.S.) Index 

$ 

100   $ 
100     
100     

21 

 
 
 
 
 
  
  
  
 
ITEM 6. SELECTED FINANCIAL DATA 

(in thousands, except per share and selected operating data, unless otherwise indicated) 

The Consolidated Statements of Operations Data and Consolidated Balance Sheet Data presented below have been derived from our 
Consolidated Financial Statements and should be read in conjunction with “Management’s Discussion and Analysis of Financial 
Condition and Results of Operations” and our Consolidated Financial Statements and Notes thereto included in this Annual Report on 
Form 10-K. 

Consolidated Statements of Operations Data: 
Net sales 
Gross profit 
Operating expenses: 

Sales and marketing 
General and administrative 
Research and development 

Operating income 
Net income 
Net income per share: 

Basic 
Diluted 

2019 

2018 

Year 
2017 

2016 

2015 

  $ 1,698,352      $ 1,531,575      $ 1,444,497      $ 1,311,291      $ 1,213,699   
     1,051,923         927,961         897,347         810,160         740,751   

     766,922         687,380         650,357         595,845         550,475   
99,209   
     137,956         119,378         127,269         109,674        
15,971   
27,991        
75,096   
76,650        
50,519   
51,417      $ 

34,950        
     112,095        
81,845      $ 
  $ 

27,806        
91,915        
65,077      $ 

28,775        
92,428        
69,539      $ 

  $ 
  $ 

2.78      $ 
2.70      $ 

1.97      $ 
1.92      $ 

1.58      $ 
1.55      $ 

1.11      $ 
1.10      $ 

0.99   
0.97   

Shares used in calculation of net income per share: 

Basic 
Diluted 

29,472        
30,355        

35,256        
36,165        

41,212        
42,085        

46,154        
46,902        

51,252   
52,101   

—        

1,612      $ 

1,593      $ 

3,651      $ 

11,609      $ 

611        
59        
27        
2,877      $ 
70 %     
30 %     

  $ 
36,114   
     806,043         470,138         471,834         457,166         500,897   
24,500        
     231,000         199,600        
—   
89,156         160,320         222,339   
     (159,431 )       (109,550 )      

Consolidated Balance Sheet Data: 
Cash, cash equivalents and marketable debt securities 
Total assets(1) 
Borrowings under revolving credit facility 
Total shareholders’ (deficit) equity 
Selected Operating Data: 
Stores open at period-end 
Stores opened during period 
Stores closed during period 
Average sales per store (000’s)(2) 
Percentage of stores with > $2 million in net sales(3) 
Percentage of stores with > $3 million in net sales(3) 
Average revenue per mattress unit - Company-Controlled 
channel(4) 
Company-Controlled comparable-sales increase(5) 
Total retail square footage (at period-end) (000's) 
Average square footage per store open during period(3) 
Average sales per square foot(2) 
Average store age (in months at period-end) 
Earnings before interest, depreciation and amortization 
(Adjusted EBITDA)(6) 
Free cash flows(6) 
Return on invested capital (ROIC)(6) 
(1)  On December 30, 2018, we adopted ASC Topic 842, Leases, on a modified-retrospective basis. Comparative information has not been restated and continues to be 
reported under the standards in effect for those periods. See Note 1, Business and Summary of Significant Accounting Policies, New Accounting Pronouncements, 
Recently Adopted Accounting Guidance and Note 7, Leases, for further information. 

  $  190,351      $  165,588      $  169,097      $  145,689      $  133,057   
  $  129,921      $ 
22,356   
17.8 %     

4,283      $ 
4 %     
1,489        
2,647        
995      $ 
97        

4,865      $ 
6 %     
1,749        
2,802        
1,034      $ 
94        

4,482      $ 
3 %     
1,598        
2,725        
998      $ 
95        

4,046      $ 
1 %     
1,399        
2,538        
1,013      $ 
93        

556        
36        
20        
2,618      $ 
61 %     
22 %     

540        
72        
20        
2,555      $ 
61 %     
21 %     

579        
53        
30        
2,707      $ 
65 %     
25 %     

86,025      $  112,778      $ 
14.3 %     

488   
38   
13   
2,536   

1,214   
2,445   
1,045   
99   

93,793      $ 
12.2 %     

16.0 %     

4,028   

  $ 

  $ 

  $ 

________________________ 

62 % 
19 % 

3 % 

(2)  Trailing-twelve months Company-Controlled comparable sales per store open at least one year. 
(3)  For stores open during the entire period indicated (excludes online and phone sales). 
(4)  Represents Company-Controlled channel total net sales divided by Company-Controlled channel mattress units. 
(5)  Stores are included in the comparable sales calculation in the 13th full month of operation. Stores that have been remodeled or repositioned within the same shopping 
center remain in the comparable-store base. The number of comparable stores used to calculate such data was 539, 524, 512, 459 and 442 for 2019, 2018, 2017, 2016 
and 2015, respectively. 

(6)  These non-GAAP measures are not in accordance with, or preferable to, GAAP financial data. However, we are providing this information as we believe it facilitates 

11.2 % 

annual and year-over-year comparisons for investors and financial analysts. See pages 23 and 24 for the reconciliation of these non-GAAP measures to the 
appropriate GAAP measures. 

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Non-GAAP Data Reconciliations 

Earnings before Interest, Taxes, Depreciation and Amortization (Adjusted EBITDA) 
(in thousands) 

We define earnings before interest, taxes, depreciation and amortization (Adjusted EBITDA) as net income plus: income tax expense, 
interest expense, depreciation and amortization, stock-based compensation and asset impairments. Management believes Adjusted 
EBITDA is a useful indicator of our financial performance and our ability to generate cash from operating activities. Our definition of 
Adjusted EBITDA may not be comparable to similarly titled definitions used by other companies. The table below reconciles Adjusted 
EBITDA, which is a non-GAAP financial measure, to the comparable GAAP financial measure: 

2019 

2018 

Year 
2017 

2016 

2015 

Net income 
Income tax expense 
Interest expense 
Depreciation and amortization 
Stock-based compensation 
Asset impairments 

Adjusted EBITDA 

Free Cash Flow 
(in thousands) 

  $ 

81,845     $ 
18,663       
11,591       
61,410       
16,657       
185       

50,519   
24,911   
160   
46,916   
10,290   
261   
  $  190,351     $  165,588      $  169,097      $  145,689      $  133,057   

65,077      $ 
25,961        
975        
61,077        
15,763        
244        

69,539      $ 
16,982        
5,911        
61,648        
11,412        
96        

51,417      $ 
24,516        
811        
56,910        
11,961        
74        

Our “free cash flow” data is considered a non-GAAP financial measure and is not in accordance with, or preferable to, “net cash provided 
by operations,” or GAAP financial data. However, we are providing this information as we believe it facilitates analysis for  investors 
and financial analysts. 

Net cash provided by operating activities 

Less: Purchases of property and equipment 

Free cash flow 

2019 

Year 
2017 
  $  189,160     $  131,540      $  172,607      $  151,645      $  107,942   
(85,586 ) 
22,356   

(45,515 )      
(59,829 )      
86,025      $  112,778      $ 

(59,239 )     
  $  129,921     $ 

(57,852 )      
93,793      $ 

2015 

2016 

2018 

23 

 
 
 
  
  
  
  
  
    
    
    
    
  
    
    
    
    
    
 
 
  
  
  
  
  
    
    
    
    
  
    
Non-GAAP Data Reconciliations (continued) 

Return on Invested Capital (ROIC) 
(in thousands) 

ROIC is a financial measure we use to determine how efficiently we deploy our capital. It quantifies the return we earn on our 
invested capital. Management believes ROIC is also a useful metric for investors and financial analysts. We compute ROIC as 
outlined below. Our definition and calculation of ROIC may not be comparable to similarly titled definitions and calculations used by 
other companies. The tables below reconcile net operating profit after taxes (NOPAT) and total invested capital, which are non-GAAP 
financial measures, to the comparable GAAP financial measures: 

2019 

2018 

Year 
2017 

2016 

2015 

Net operating profit after taxes (NOPAT) 

Operating income 

Add: Rent expense(1) 
Add: Interest income 
Less: Depreciation on capitalized operating leases(2)     
Less: Income taxes(3) 

NOPAT 

Average invested capital 
Total (deficit) equity 

Add: Long-term debt(4) 
Add: Capitalized operating lease obligations(5) 

Total invested capital at end of period 

  $  112,095      $ 
87,835        
3        
(22,358 )      
(42,592 )      

92,428      $ 
79,390        
4        
(20,392 )      
(36,444 )      
  $  134,983      $  114,986      $ 

91,915      $ 
74,019        
97        
(18,865 )      
(48,970 )      
98,196      $ 

76,650      $ 
67,416        
94        
(17,185 )      
(41,933 )      
85,042      $ 

75,096   
62,369   
494   
(16,203 ) 
(40,384 ) 
81,372   

89,156      $  160,320      $  222,339   
  $  (159,431 )    $  (109,550 )    $ 
—   
     231,756         200,458        
     702,680         635,120         592,152         539,328         498,952   
  $  775,005      $  726,028      $  681,308      $  699,648      $  721,291   

—        

—        

Average invested capital(6) 

  $  757,361      $  719,055      $  686,436      $  699,576      $  726,756   

Return on invested capital (ROIC)(7) 

________________________ 

17.8 %     

16.0 %     

14.3 %     

12.2 %     

11.2 % 

(1)  Rent expense is added back to operating income to show the impact of owning versus leasing the related assets. 
(2)  Depreciation is based on the average of the last five fiscal quarters' ending capitalized operating lease obligations (see note 5) for the respective reporting periods 

with an assumed thirty-year useful life. This life assumption is based on our long-term participation in given markets though specific retail location lease 
commitments are generally five to 10 years at inception. This is subtracted from operating income to illustrate the impact of owning versus leasing the related assets. 

(3)  Reflects annual effective income tax rates, before discrete adjustments, of 24.0%, 24.1%, 33.3%, 33.0% and 33.2% for 2019, 2018, 2017, 2016 and 2015, 

respectively. 

(4)  Long-term debt includes existing finance lease liabilities. 
(5)  A multiple of eight times annual rent expense is used as an estimate for capitalizing our operating lease obligations. The methodology utilized aligns with the 

methodology of a nationally recognized credit rating agency. 

(6)  Average invested capital represents the average of the last five fiscal quarters' ending invested capital balances. 
(7)  ROIC equals NOPAT divided by average invested capital. 

Note - Our ROIC calculation and data are considered non-GAAP financial measures and are not in accordance with, or preferable to, GAAP financial data. However, 

we are providing this information as we believe it facilitates analysis of the Company's financial performance by investors and financial analysts. 

GAAP - generally accepted accounting principles in the U.S. 

24 

 
 
 
  
  
  
  
  
     
     
     
     
  
    
         
         
         
         
    
    
    
    
  
    
         
         
         
         
    
    
         
         
         
         
    
  
    
         
         
         
         
    
  
    
         
         
         
         
    
    
 
 
 
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS 

Forward-Looking Statements 

The discussion in this Annual Report contains certain forward-looking statements that relate to future plans, events, financial 
results or performance. You can identify forward-looking statements by those that are not historical in nature, particularly those 
that use terminology such as “may,” “will,” “should,” “could,” “expect,” “anticipate,” “believe,” “estimate,” “plan,” “project,” 
“predict,” “intend,” “potential,” “continue” or the negative of these or similar terms. These statements are subject to certain risks 
and uncertainties that could cause actual results to differ materially from our historical experience and our present expectations or 
projections. These risks and uncertainties include, among others: 

•  Current and future general and industry economic trends and consumer confidence; 
•  The effectiveness of our marketing messages; 
•  The efficiency of our advertising and promotional efforts; 
•  Our ability to execute our Company-Controlled distribution strategy; 
•  Our ability to achieve and maintain acceptable levels of product and service quality, and acceptable product return and warranty 

claims rates; 

•  Our ability to continue to improve and expand our product line, and consumer acceptance of our products, product quality, 

• 

innovation and brand image; 
Industry competition, the emergence of additional competitive products and the adequacy of our intellectual property rights to 
protect our products and brand from competitive or infringing activities; 

•  Claims that our products, processes, advertising, or trademarks infringe the intellectual property rights of others; 
•  Availability of attractive and cost-effective consumer credit options; 
•  Our manufacturing processes with minimal levels of inventory, which may leave us vulnerable to shortages in supply; 
•  Our dependence on significant suppliers and third parties and our ability to maintain relationships with key suppliers or third-

parties, including several sole-source suppliers or providers of services; 

•  Rising commodity costs and other inflationary pressures; 
•  Risks inherent in global sourcing activities, including tariffs, outbreaks of pandemics or contagious diseases, strikes and the 

potential for shortages in supply; 

Increasing government regulation; 

•  Risks of disruption in the operation of any of our main manufacturing facilities or assembly facilities; 
• 
•  Pending or unforeseen litigation and the potential for adverse publicity associated with litigation; 
•  The adequacy of our and third-party information systems to meet the evolving needs of our business and existing and evolving 

risks and regulatory standards applicable to data privacy and security; 

•  The costs and potential disruptions to our business related to upgrading our information systems; 
•  The vulnerability of our and third-party information systems to attacks by hackers or other cyber threats that could compromise 

the security of our systems, result in a data breach or disrupt our business; 

•  Our ability to attract, retain and motivate qualified management, executive and other key team members, including qualified 

retail sales professionals and managers. 

Additional information concerning these and other risks and uncertainties is contained under the caption "Risk Factors" in this 
Annual Report on Form 10-K. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to provide a reader of 
our consolidated financial statements with a narrative from the perspective of management on our financial condition, results of 
operations, liquidity and certain other factors that may affect our future results. Our MD&A is presented in six sections: 

•  Overview 
•  Results of Operations 
•  Liquidity and Capital Resources 
•  Off-Balance-Sheet Arrangements and Contractual Obligations 
•  Critical Accounting Policies and Estimates 
•  Recent Accounting Pronouncements 

25 

 
 
 
 
 
 
 
 
 
 
 
 
Overview 

Business Overview 

As a purpose driven company in health and wellness, Sleep Number is the leader in sleep innovation. Our vertically integrated 
business model and role as the exclusive designer, manufacturer, marketer, retailer and servicer of Sleep Number ® beds allows us to 
offer consumers high-quality, individualized sleep solutions and services. 

We are committed to delivering superior shareholder value by: (1) increasing consumer demand; (2) leveraging our business model; 
and (3) deploying capital efficiently.  

Results of Operations 

Fiscal 2019 Summary 

Financial highlights for fiscal 2019 were as follows: 

•  Net sales for 2019 increased 11% to $1.7 billion, compared with $1.5 billion in 2018. Company-Controlled comparable sales 

increased 6% and sales from 32 net new stores opened in the past 12 months added 5 percentage points (ppt.) of growth in 2019. 
For additional details, see the components of total net sales growth on page 27. 

•  Sales per store in 2019 (Company-Controlled channel sales for stores open at least one year, including online and phone sales) on 

a trailing twelve-month basis totaled $2.9 million, 6% higher than 2018. 

• 

2019 operating income of $112 million increased by $20 million, or 21%, compared with $92 million in the prior year. Our 2019 
operating income rate increased to 6.6% of net sales, compared with 6.0% of net sales in 2018. 2019 operating income and 
operating income rate were positively impacted by the 11% increase in net sales and 1.3 ppt. improvement in the gross profit rate. 
The 1.3 ppt. gross profit rate improvement was primarily due to three factors: (i) current-period manufacturing and supply chain 
efficiency gains, and benefit-driven product price increases; (ii) the elimination of prior year’s product transition costs; and (iii) a 
favorable sales mix of high-margin products. 

•  We continued to prioritize investments in near- and long-term growth drivers in 2019, including a 12% increase in our sales and 

marketing expenses and a 21% increase in our innovation driving R&D expenses. 

•  Net income in 2019 increased 18% to $82 million, compared with net income of $70 million in 2018. Net income per diluted 

share increased 41% to $2.70 compared with $1.92 per diluted share in 2018. Net income per diluted share in 2019 benefited from 
a reduction in diluted average shares outstanding (share repurchases) and a slightly lower effective income tax rate. 

•  We achieved a return on invested capital (ROIC) of 17.8% in 2019, compared with our 7.4% weighted average cost of capital. 

•  Cash provided by operating activities in 2019 increased by 44% to $189 million, compared with $132 million for the prior year. 
Purchases of property and equipment for 2019 increased to $59 million, compared with $46 million in 2018. The year-over-year 
increase was mainly due to higher property and equipment purchases for new and remodeled stores. 

•  We ended 2019 with $231 million of borrowings under our revolving credit facility (as planned), compared with $200 million at 
the end of 2018. We utilize our credit facility for general corporate purposes, to meet our seasonal working capital requirements 
and to repurchase our stock. 

• 

In 2019, we invested $146 million to repurchase 3.6 million shares of our common stock ($40.97 per share, based on trade dates) 
under our Board-approved share repurchase program. As of December 28, 2019, the remaining authorization under our Board-
approved share repurchase program was $475 million. 

26 

 
 
 
 
 
   
   
   
 
 
The following table sets forth our results of operations expressed as dollars and percentages of net sales. Figures are in millions, 
except percentages and per share amounts. Amounts may not add due to rounding differences. 

2019 

2018 

2017 

Net sales 
Cost of sales 

Gross profit 

Operating expenses: 

Sales and marketing 
General and administrative 
Research and development 

Total operating expenses 

Operating income 
Interest expense, net 
Income before income taxes 
Income tax expense 

Net income 

Net income per share: 

Basic 
Diluted 

$ 
  $  1,698.4       
646.4       
     1,051.9       

% of 
Net Sales   

$ 

% of 
Net Sales   

$ 

% of 
Net Sales   

100.0 %   $  1,531.6       
603.6       
928.0       

38.1        
61.9        

100.0 %   $  1,444.5       
547.2       
897.3       

39.4        
60.6        

100.0 % 
37.9   
62.1   

766.9       
138.0       
35.0       
939.8       
112.1       
11.6       
100.5       
18.7       
81.8       

45.2        
8.1        
2.1        
55.3        
6.6        
0.7        
5.9        
1.1        
4.8 %   $ 

687.4       
119.4       
28.8       
835.5       
92.4       
5.9       
86.5       
17.0       
69.5       

44.9        
7.8        
1.9        
54.6        
6.0        
0.4        
5.6        
1.1        
4.5 %   $ 

650.4       
127.3       
27.8       
805.4       
91.9       
0.9       
91.0       
26.0       
65.1       

45.0   
8.8   
1.9   
55.8   
6.4   
0.1   
6.3   
1.8   
4.5 % 

2.78         
2.70         

     $ 
     $ 

1.97         
1.92         

     $ 
     $ 

1.58         
1.55         

  $ 

  $ 
  $ 

Weighted-average number of common shares: 

Basic 
Diluted 

29.5         
30.4         

35.3         
36.2         

41.2         
42.1         

The percentage of our total net sales, by dollar volume, from each of our channels was as follows: 

Company-Controlled channel 
Wholesale/Other channel 

Total 

2019 

2018 

2017 

99.4 %      
0.6 %      
100.0 %      

99.1 %      
0.9 %      
100.0 %      

98.7 % 
1.3 % 
100.0 % 

The components of total net sales growth, including comparable net sales changes, were as follows: 

Retail comparable-store sales(1) 
Online and phone 

Company-Controlled comparable sales change(1) 

Net opened/closed stores 

Total Company-Controlled channel 

Wholesale/Other channel 
Total net sales change 

Net Sales Increase/(Decrease) 
2018 

2019 

2017 

6 %      
12 %      
6 %      
5 %      
11 %      
(24 %)     
11 %      

3 %      
15 %      
3 %      
3 %      
6 %      
(26 %)     
6 %      

3 % 
16 % 
4 % 
7 % 
11 % 
(38 %) 
10 % 

(1)  Stores are included in the comparable-store calculation in the 13th full month of operations. Stores that have been remodeled or repositioned within the same 

shopping center remain in the comparable-store base. 

27 

 
  
  
  
  
  
  
  
  
  
     
  
     
  
     
    
  
    
          
       
        
         
        
    
    
          
       
        
         
        
    
    
    
    
    
    
    
    
    
  
    
        
         
        
         
        
    
    
        
         
        
         
        
    
  
  
  
    
          
       
          
       
          
  
      
        
         
        
         
        
  
    
       
       
  
    
       
       
  
 
  
  
     
     
  
     
     
     
 
  
  
  
  
  
  
  
  
  
  
    
    
    
    
    
    
    
 
 
 
Other sales metrics were as follows: 

Average sales per store(1) ($ in thousands) 
Average sales per square foot(1) 
Stores > $2 million in net sales(2) 
Stores > $3 million in net sales(2) 
Average revenue per mattress unit – Company-Controlled channel(3) 

2019 

2018 

2017 

   $ 
   $ 

   $ 

2,877       $ 
1,034       $ 
70 %      
30 %      
4,865       $ 

2,707       $ 
998       $ 
65 %      
25 %      
4,482       $ 

2,618   
995   

61 % 
22 % 

4,283   

(1)  Trailing-twelve months Company-Controlled comparable sales per store open at least one year. 
(2)  Trailing-twelve months for stores open at least one year (excludes online and phone sales). 
(3)  Represents Company-Controlled channel total net sales divided by Company-Controlled channel mattress units. 

The number of retail stores operating during the last three years was as follows: 

Beginning of period 

Opened 
Closed 
End of period 

2019 

2018 

2017 

579        
59        
(27 )      
611        

556        
53        
(30 )      
579        

540   
36   
(20 ) 
556   

28 

 
  
  
  
  
  
  
  
     
     
 
 
  
  
     
     
  
     
     
     
     
 
 
 
 
Comparison of 2019 and 2018 

Net sales 

Net sales in 2019 increased 11% to $1.7 billion, compared with $1.5 billion in 2018. The sales increase was driven by a 6% 
comparable sales increase in our Company-Controlled channel and 5 percentage points (ppt.) of growth from sales generated by 32 net 
new retail stores opened in the past 12 months. For additional details, see the components of total net sales growth on page 27. 

The $167 million net sales increase compared with the same period one year ago was primarily comprised of: (i) a $89 million 
increase from Company-Controlled comparable sales; and (ii) an $81 million increase resulting from net store openings; partially 
offset by (iii) a $3 million decrease in Wholesale/Other channel sales. Company-Controlled mattress units increased 2% compared to 
the prior-year period. Average revenue per mattress unit in our Company-Controlled channel increased by 9%. 

Gross profit 

Gross profit for 2019 of $1.1 billion increased by $124 million, or 13%, compared with $928 million in 2018. The 2019 gross profit 
rate increased to 61.9% of net sales, compared with 60.6% for the prior-year period. The 1.3 ppt. increase in the gross profit rate was 
primarily due to three factors: (i) current-period manufacturing and supply chain efficiency gains, and benefit-driven product price 
increases (0.7 ppt.); (ii) the elimination of prior year’s product transition costs (0.6 ppt.); and (iii) a favorable sales mix of high-margin 
products (0.3 ppt.). These three positive factors were partially offset by: (i) increased tariff costs (0.2 ppt.); and (ii) customer delivery 
cost inflation (0.2 ppt.). In addition, our gross profit rate will fluctuate from quarter to quarter due to a variety of other factors, 
including warranty expenses, return and exchange costs, and performance-based incentive compensation. 

Sales and marketing expenses 

Sales and marketing expenses totaled $767 million in 2019, compared with $687 million last year. The sales and marketing expense 
rate increased to 45.2% of net sales compared with 44.9% for the same period one year ago due to: (i) a 15% increase in media 
expenses that drove additional customer traffic to our sales channels, including stores, online and phone; partially offset by (ii) the 
expense leverage from the 11% increase in net sales.  

General and administrative expenses 

General and administrative (G&A) expenses increased $19 million to $138 million in 2019, compared with $119 million in the prior 
year and increased to 8.1% of net sales, compared with 7.8% of net sales one year ago. The $19 million increase in G&A expenses 
consisted of the following major components: (i) a $14 million increase in employee compensation primarily resulting from a year-
over-year increase in Company-wide performance-based incentive compensation; (ii) a $3 million increase in professional fees; and 
(iii) a $2 million increase in miscellaneous other expenses. The G&A expense rate increased by 0.3 ppt. in 2019 compared with the 
same period one year ago due to the increase in expenses discussed above, partially offset by the leveraging impact of the 11% net 
sales increase. 

Research and development expenses 

Research and development (R&D) expenses increased by 21% to $35 million in 2019, compared with $29 million in 2018. The R&D 
expense rate for 2019 increased to 2.1% of net sales, compared with 1.9% of net sales for the prior year. The spending level increase 
supports our consumer innovation strategy. 

Interest expense, net 

Interest expense, net increased to $12 million for the year ended December 28, 2019 compared with $6 million for the same period 
one year ago. The $5.7 million change was driven by increased interest expense resulting from a higher average debt balance in 2019 
on our revolving line of credit (as planned) and an increase in the weighted-average interest rate on borrowings outstanding during 
2019 compared with 2018. 

Income tax expense 

Income tax expense was $19 million for the year ended December 28, 2019, compared with $17 million for the same period one year 
ago. Both periods benefited from discrete tax items. The effective income tax rate for the year ended December 28, 2019 was 18.6% 
reflecting stock-based compensation excess tax benefits, additional tax credits and the favorable resolution of a tax matter. The 
effective tax rate for the year ended December 29, 2018 was 19.6% reflecting the changes associated with the Tax Cuts and Jobs Act, 
including a $2.9 million increase in the 2017 provisional tax benefit in the second-quarter 2018 and stock-based compensation excess 
tax benefits. 

See Note 12, Income Taxes, for further information. 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Comparison of 2018 and 2017 

For a discussion of our 2018 versus 2017 results, see our 2018 Form 10-K. 

Liquidity and Capital Resources 

Managing our liquidity and capital resources is an important part of our commitment to deliver superior shareholder value. Our 
primary sources of liquidity are cash flows provided by operating activities and cash available under our $450 million revolving credit 
facility. The cash generated from ongoing operations, and cash available under our revolving credit facility are expected to be 
adequate to maintain operations, and fund anticipated expansion and strategic initiatives for the foreseeable future. 

Cash and cash equivalents totaled $2 million at both December 28, 2019 and December 29, 2018. Significant changes in cash and cash 
equivalents during 2019 included $189 million of cash provided by operating activities and a $26 million increase in short-term 
borrowings, which were offset by $59 million of cash used to purchase property and equipment and $165 million of cash used to 
repurchase our common stock (based on settlement dates, we repurchased $156 million based on trade dates). 

The following table summarizes our cash flows (dollars in millions). Amounts may not add due to rounding differences: 

Total cash provided by (used in): 

 Operating activities 
 Investing activities 
 Financing activities 

Net change in cash and cash equivalents 

2019 

2018 

   $ 

   $ 

189.2      $ 
(56.6 )      
(132.6 )      
(0.0 )    $ 

131.5   
(45.2 ) 
(88.3 ) 
(2.0 ) 

Cash provided by operating activities for the fiscal year ended December 28, 2019 was $189 million compared with $132 million for 
the fiscal year ended December 29, 2018. Significant components of the $58 million year-over-year increase in cash from operating 
activities included: (i) a $12 million increase in net income in 2019 compared with 2018; (ii) a $21 million fluctuation in accounts 
payable with both years impacted by business changes and timing of payments, including timing of share repurchase payments; (iii) a 
$20 million fluctuation in the amount of compensation and benefits accrued and timing of the related payments resulting from year-
over-year changes in Company-wide performance-based incentive compensation; and (iv) a $20 million fluctuation in prepaid 
expenses and other assets with both years impacted by timing of rent payments, timing of vendor rebate receipts and changes in 
business activities. 

Net cash used in investing activities was $57 million for the fiscal year ended December 28, 2019, compared with $45 million in 2018. 
Investing activities in 2019 included $59 million of property and equipment purchases, compared with $46 million last year. The year-
over-year increase was mainly due to higher property and equipment purchases for new and remodeled stores. 

Net cash used in financing activities was $133 million for the fiscal year ended December 28, 2019, compared with net cash used in 
financing activities of $88 million in 2018. During the fiscal year ended December 28, 2019, we repurchased $165 million of our 
common stock (based on settlement dates, $155 million under our Board-approved share repurchase program and $10 million in 
connection with the vesting of employee restricted stock grants), compared with $272 million in 2018. Short-term borrowings 
increased by $26 million during 2019 due to a $31 million increase in borrowings under our revolving credit facility to $231 million, 
partially offset by a decrease in book overdrafts which are included in the net change in short-term borrowings. Short-term borrowings 
increased by $182 million during 2018 due to a $175 million increase in borrowings under our revolving credit facility to $200 million 
and an increase in book overdrafts. Financing activities for both years reflect the cash proceeds from the exercise of employee stock 
options. 

Under our Board-approved share repurchase program, we repurchased 3.6 million shares at a cost of $146 million (based on trade 
dates, $40.97 per share) during the fiscal year ended December 28, 2019. During 2018, we repurchased 8.3 million shares at a cost of 
$279 million ($33.60 per share). As of December 28, 2019, the remaining authorization under our Board-approved share repurchase 
program was $475 million. There is no expiration date governing the period over which we can repurchase shares. 

Our Credit Agreement provides a revolving credit facility for general corporate purposes with net aggregate availability of $450 
million. The Credit Agreement contains an accordion feature that allows us to increase the amount of the credit facility from $450 
million up to $600 million in total availability, subject to Lenders' approval. The Credit Agreement matures in February 2024. 

30 

 
 
 
 
 
 
  
  
     
  
     
         
    
     
     
 
 
 
 
 
 
 
The Credit Agreement provides the Lenders with a collateral security interest in substantially all of our assets and those of our 
subsidiaries and requires us to comply with, among other things, a maximum leverage ratio (4.5x) and a minimum interest coverage 
ratio (3.0x). Under the terms of the Credit Agreement we pay a variable rate of interest and a commitment fee based on our leverage 
ratio. As of December 28, 2019, we had $231 million in outstanding borrowings and $3.5 million in outstanding letters of credit. As 
of December 28, 2019, the weighted-average interest rate on borrowings outstanding under the credit facility was 3.5% and we were 
in compliance with all financial covenants. 

We have an agreement with Synchrony Bank to offer qualified customers revolving credit arrangements to finance purchases from us 
(Synchrony Agreement). The Synchrony Agreement contains certain financial covenants, including a maximum leverage ratio and a 
minimum interest coverage ratio consistent with our Credit Agreement. As of December 28, 2019, we were in compliance with all 
financial covenants. 

Under the terms of the Synchrony Agreement, Synchrony Bank sets the minimum acceptable credit ratings, the interest rates, fees and 
all other terms and conditions of the customer accounts, including collection policies and procedures, and is the owner of the accounts. 
As the accounts are owned by Synchrony Bank, at no time are the accounts purchased or acquired from us. We are not liable to 
Synchrony Bank for our customers’ credit defaults.  

Off-Balance-Sheet Arrangements and Contractual Obligations 

As of December 28, 2019, we were not involved in any unconsolidated special purpose entity transactions. Other than our $3.5 million 
in outstanding letters of credit, we do not have any off-balance-sheet financing. 

Contractual Obligations 

The following table presents information regarding our contractual obligations as of December 28, 2019 (in thousands): 

Payments Due by Period(1) 

Operating leases(2) 
Finance leases 
Purchase commitments 

Total 

   Total 
  $  452,262     $ 
883       
21,951       

      < 1 Year       1 - 3 Years      3 - 5 Years       > 5 Years    
83,232      $  144,152      $  104,151      $  120,727   
257   
—   
  $  475,096     $  105,322      $  144,430      $  104,360      $  120,984   

139        
21,951        

278        
—        

209        
—        

(1)  Our unrecognized tax benefits, including interest and penalties, of $4 million have not been included in the Contractual Obligations table as we are not able to 

determine a reasonable estimate of timing of the cash settlement with the respective taxing authorities. 

(2)  These amounts exclude the payments related to 31 lease commitments for future retail store locations. These lease commitments provide for minimum rentals over 

the next three to 10 years, which if consummated based on current cost estimates, would approximate $43 million over the initial lease term. 

Critical Accounting Policies and Estimates 

Our consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles (GAAP). In 
connection with the preparation of our financial statements, we are required to make estimates and assumptions about future events 
and apply judgments that affect the reported amounts of assets, liabilities, sales, expenses and the related disclosures. Predicting future 
events is inherently an imprecise activity and as such requires the use of judgment. We base our assumptions, estimates and judgments 
on historical experience, current trends and other factors that management believes to be relevant at the time our consolidated financial 
statements are prepared. On a regular basis, management reviews the accounting policies, assumptions, estimates and judgments to 
ensure that our financial statements are presented fairly and in accordance with GAAP. However, because future events and their 
effects cannot be determined with certainty, actual results could differ from our assumptions and estimates, and such differences could 
be material. 

Our significant accounting policies are discussed in Note 1, Business and Summary of Significant Accounting Policies, of the Notes to 
Consolidated Financial Statements, which are included in Item 8, Financial Statements and Supplementary Data, of this Annual 
Report on Form 10-K. Management believes the accounting policies discussed below are the most critical because they require 
management’s most difficult, subjective or complex judgments, resulting from the need to make estimates about the effect of matters 
that are inherently uncertain. Management has reviewed these critical accounting policies and estimates, and related disclosures with 
the Audit Committee of our Board. 

31 

 
 
 
 
 
 
 
  
  
  
  
    
    
   
 
 
 
 
Our critical accounting policies and estimates relate to stock-based compensation, warranty liabilities and revenue recognition. 

Description 

Judgments and Uncertainties 

Stock-Based Compensation 
We have stock-based compensation plans, 
which include non-qualified stock options and 
stock awards. 

See Note 1, Business and Summary of 
Significant Accounting Policies, and Note 8, 
Shareholders’ Deficit, to the Notes to 
Consolidated Financial Statements, included in 
Item 8, Financial Statements and 
Supplementary Data, of this Annual Report on 
Form 10-K, for a complete discussion of our 
stock-based compensation programs. 

  Option-pricing models and generally accepted 
valuation techniques require management to 
make assumptions and to apply judgment to 
determine the fair value of our awards. These 
assumptions and judgments include estimating 
the volatility of our stock price, future 
employee forfeiture rates and future employee 
stock option exercise behaviors. Changes in 
these assumptions can materially affect the fair 
value estimates or future earnings adjustments. 

Performance-based stock awards require 
management to make assumptions regarding 
the likelihood of achieving performance 
targets.  

Effect if Actual Results 
Differ from Assumptions 

  We do not believe there is a reasonable 
likelihood that there will be a material change 
in the future estimates or assumptions we use 
to determine stock-based compensation 
expense. However, if actual results are not 
consistent with our estimates or assumptions, 
we may be exposed to changes in stock-based 
compensation expense that could be material.  

In addition, if actual results are not consistent 
with the assumptions used, the stock-based 
compensation expense reported in our financial 
statements may not be representative of the 
actual economic cost of the stock-based 
compensation. Finally, if the actual forfeiture 
rates, or the actual achievement of performance 
targets, are not consistent with the assumptions 
used, we could experience future earnings 
adjustments.  

A 10% change in our stock-based 
compensation expense for the year ended 
December 28, 2019, would have affected net 
income by approximately $1.3 million in 2019. 

Warranty Liabilities 
We provide a limited warranty on most of the 
products we sell. 

See Note 1, Business and Summary of 
Significant Accounting Policies, to the Notes to 
Consolidated Financial Statements, included in 
Item 8, Financial Statements and 
Supplementary Data, of this Annual Report on 
Form 10-K, for a complete discussion of our 
warranty program and liabilities. 

  The majority of our warranty claims are 
incurred within the first year. However, our 
warranty liability contains uncertainties 
because our warranty obligations cover an 
extended period of time. A revision of 
estimated claim rates or the projected cost of 
materials and freight associated with sending 
replacement parts to customers could have a 
material adverse effect on future results of 
operations. 

  We have not made any material changes in our 
warranty liability assessment methodology 
during the past three fiscal years. We do not 
believe there is a reasonable likelihood that 
there will be a material change in the estimates 
or assumptions we use to calculate our 
warranty liability. However, if actual results 
are not consistent with our estimates or 
assumptions, we may be exposed to losses or 
gains that could be material. 

  Our estimates of sales returns contain 
uncertainties as actual sales return rates may 
vary from expected rates, resulting in 
adjustments to net sales in future periods. These 
adjustments could have an adverse effect on 
future results of operations. 

Revenue Recognition 
Certain accounting estimates relating to 
revenue recognition contain uncertainty 
because they require management to make 
assumptions and to apply judgment regarding 
the effects of future events. 

See Note 1, Business and Summary of 
Significant Accounting Policies, and Note 9, 
Revenue Recognition, to the Notes to 
Consolidated Financial Statements, included in 
Item 8, Financial Statements and 
Supplementary Data, of this Annual Report on 
Form 10-K, for a complete discussion of our 
revenue recognition policies. 

A 10% change in our warranty liability at 
December 28, 2019, would have affected net 
income by approximately $0.9 million in 2019. 

  We have not made any material changes in the 
accounting methodology used to establish our 
sales returns allowance during the past three 
fiscal years. We do not believe there is a 
reasonable likelihood that there will be a 
material change in the estimates or 
assumptions we use to calculate our sales 
returns allowance. However, if actual results 
are not consistent with our estimates or 
assumptions, we may be exposed to additional 
losses or gains in future periods.  

A 10% change in our sales returns allowance at 
December 28, 2019 would have affected net 
income by approximately $1.5 million in 2019. 

32 

 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
Recent Accounting Pronouncements 

See “Part II, Item 8. Financial Statements and Supplementary Data – Notes to Consolidated Financial Statements – Note 1 – Business 
and Summary of Significant Accounting Policies - New Accounting Pronouncements” for recent accounting pronouncements that may 
affect our financial reporting. 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

We are exposed to changes in market-based short-term interest rates that will impact our net interest expense. If overall interest rates 
were one percentage point higher than current rates, our annual net income would decrease by $1.8 million based on the $231 million 
of borrowings under our revolving credit facility at December 28, 2019. We do not manage our interest-rate volatility risk through the 
use of derivative instruments. 

33 

 
 
 
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders of 
Sleep Number Corporation 

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Sleep Number Corporation and subsidiaries (the “Company”) as of 
December 28, 2019, and December 29, 2018, and the related consolidated statements of income, shareholders’ equity, and cash flows, 
for each of the three years in the period ended December 28, 2019, and the related notes and the schedule listed in the Index at Item 15 
(collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, 
the financial position of the Company as of December 28, 2019, and December 29, 2018, and the results of its operations and its cash 
flows for each of the three years in the period ended December 28, 2019, in conformity with accounting principles generally accepted 
in the United States of America. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the Company’s internal control over financial reporting as of December 28, 2019, based on criteria established in Internal 
Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our 
report dated February 25, 2020, expressed an unqualified opinion on the Company’s internal control over financial reporting. 

Change in Accounting Principle 

As discussed in Note 1 to the financial statements, the Company changed its method of accounting for leases in the year ended 
December 28, 2019 due to the adoption of ASU No. 2016-02 Leases (Topic 842) using the modified retrospective approach. 

Basis for Opinion 

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the 
Company’s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to 
be independent with respect to the Company in accordance with the US federal securities laws and the applicable rules and regulations 
of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit 
to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. 
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to 
error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence 
regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used 
and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe 
that our audits provide a reasonable basis for our opinion. 

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current-period audit of the financial statements that was 
communicated or required to be communicated to the audit committee and that (1) relates to accounts or disclosures that are material 
to the financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of 
critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by 
communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or 
disclosures to which it relates. 

Warranty Liability - Refer to Note 1 to the financial statements 

Critical Audit Matter Description 

The Company provides a limited warranty on most products sold. The estimated warranty liabilities, which are expensed at the time of 
sale and included in cost of sales, are based on historical trends and warranty claim rates incurred and the assumptions are adjusted for 
any current trends as appropriate. As of December 28, 2019, the Company has warranty liability of $11.3 million. 

34 

 
 
 
 
 
 
 
We identified the warranty liability as a critical audit matter because of the significant judgments made by management to estimate 
warranty claim rates. This required a high degree of auditor judgment and an increased extent of effort when performing audit 
procedures to evaluate the reasonableness of management’s estimates of future warranty claims based on historical claims paid, 
specifically due to a relatively short history of warranty claims paid for the Sleep Number 360 smart bed line from which to develop 
warranty liability estimates. 

How the Critical Audit Matter Was Addressed in the Audit 

Our procedures related to the warranty liabilities included the following, among others: 

•  We tested the effectiveness of controls related to warranty liabilities, including those over historical warranty claim data and 

estimated future warranty claim rates. 

•  We evaluated the reasonableness of management’s warranty liabilities by comparing the historical warranty claim trends to the 

current warranty claim rates of the Sleep Number 360 smart bed line and other products. 

•  We evaluated the completeness of the warranty liabilities through inquiries of operational and executive management regarding 
knowledge of known product warranty claims or product issues and evaluated whether they were appropriately considered in the 
determination of the warranty liabilities. 

•  We evaluated the methods and assumptions used by management to estimate the warranty liabilities by: 

–  Testing the underlying data that served as the basis for the analysis, to test that the inputs to the estimate were reasonable and 

to test the mathematical accuracy of the calculation. 

–  Comparing management’s prior-year assumption of expected claim rates to actuals incurred during the year to evaluate 

management’s ability to estimate the warranty liabilities. 

/s/  DELOITTE & TOUCHE LLP 

Minneapolis, Minnesota 
February 25, 2020 

We have served as the Company’s auditor since 2010. 

35 

 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders of 
Sleep Number Corporation 

Opinion on Internal Control over Financial Reporting  

We have audited the internal control over financial reporting of Sleep Number Corporation and subsidiaries as of December 28, 2019, 
based on the criteria established in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (COSO). In our opinion, the Company maintained, in all material respects, effective 
internal control over financial reporting as of December 28, 2019, based on criteria established in Internal Control — Integrated 
Framework (2013) issued by COSO.  

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the consolidated financial statements and financial statement schedule as of and for the year ended December 28, 2019, of 
the Company and our report dated February 25, 2020 expressed an unqualified opinion on those financial statements and financial 
statement schedule. 

Basis for Opinion  

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of 
the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control 
Over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based 
on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange 
Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit 
to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. 
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness 
exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such 
other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our 
opinion.  

Definition and Limitations of Internal Control over Financial Reporting  

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect 
on the financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

/s/  DELOITTE & TOUCHE LLP 

Minneapolis, Minnesota 
February 25, 2020 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Consolidated Balance Sheets 
December 28, 2019 and December 29, 2018 
(in thousands, except per share amounts) 

Current assets: 

Assets 

Cash and cash equivalents 
Accounts receivable, net of allowance for doubtful accounts of $898 and 
   $699, respectively 
Inventories 
Prepaid expenses 
Other current assets 

Total current assets 

Non-current assets: 

Property and equipment, net 
Operating lease right-of-use assets 
Goodwill and intangible assets, net 
Other non-current assets 

Total assets 

Liabilities and Shareholders’ Deficit 

Current liabilities: 

Borrowings under revolving credit facility 
Accounts payable 
Customer prepayments 
Accrued sales returns 
Compensation and benefits 
Taxes and withholding 
Operating lease liabilities 
Other current liabilities 

Total current liabilities 

Non-current liabilities: 

Deferred income taxes 
Operating lease liabilities 
Other non-current liabilities 

Total liabilities 

Shareholders’ deficit: 

2019 

2018 

   $ 

1,593      $ 

1,612   

   $ 

   $ 

19,978        
87,065        
15,335        
36,397        
160,368        

197,421        
327,017        
73,226        
48,011        
806,043      $ 

231,000      $ 
134,594        
34,248        
19,809        
40,321        
22,171        
59,561        
53,070        
594,774        

3,808        
298,090        
68,802        
965,474        

24,795   
84,882   
8,009   
31,559   
150,857   

205,631   
—   
75,407   
38,243   
470,138   

199,600   
144,781   
27,066   
19,907   
27,700   
18,380   
—   
51,234   
488,668   

4,822   
—   
86,198   
579,688   

Undesignated preferred stock; 5,000 shares authorized, no 
   shares issued and outstanding 
Common stock, $0.01 par value; 142,500 shares authorized, 27,961 and 
   30,868 shares issued and outstanding, respectively 
Additional paid-in capital 
Accumulated deficit 

Total shareholders’ deficit 
Total liabilities and shareholders’ deficit 

—        

—   

280        
—        
(159,711 )      
(159,431 )      
806,043      $ 

309   
—   
(109,859 ) 
(109,550 ) 
470,138   

   $ 

See accompanying notes to consolidated financial statements. 

37 

 
 
  
  
     
  
     
         
    
     
         
    
     
     
     
     
     
  
     
         
    
     
         
    
     
     
     
     
  
  
  
       
  
    
     
         
    
     
         
    
     
     
     
     
     
     
     
     
  
     
         
    
     
         
    
     
     
     
     
  
  
  
       
  
    
     
         
    
     
     
     
     
     
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Consolidated Statements of Operations 
Years ended December 28, 2019, December 29, 2018 and December 30, 2017 
(in thousands, except per share amounts) 

Net sales 
Cost of sales 

Gross profit 

Operating expenses: 

Sales and marketing 
General and administrative 
Research and development 

Total operating expenses 

Operating income 
Interest expense, net 
Income before income taxes 
Income tax expense 
Net income 

Basic net income per share: 

Net income per share – basic 
Weighted-average shares – basic 

Diluted net income per share: 

Net income per share – diluted 
Weighted-average shares – diluted 

   $ 

2019 
1,698,352      $ 
646,429   
1,051,923   

2018 
1,531,575      $ 
603,614   
927,961   

2017 
1,444,497   
547,150   
897,347   

766,922   
137,956   
34,950   
939,828   
112,095   
11,587   
100,508   
18,663   
81,845      $ 

687,380   
119,378   
28,775   
835,533   
92,428   
5,907   
86,521   
16,982   
69,539      $ 

   $ 

   $ 

2.78      $ 

1.97      $ 

29,472   

35,256   

   $ 

2.70      $ 

1.92      $ 

30,355   

36,165   

650,357   
127,269   
27,806   
805,432   
91,915   
877   
91,038   
25,961   
65,077   

1.58   
41,212   

1.55   
42,085   

See accompanying notes to consolidated financial statements. 

38 

 
 
  
  
     
     
  
     
    
    
     
    
    
  
     
    
    
    
    
    
     
    
    
    
    
    
     
    
    
     
    
    
     
    
    
     
    
    
     
    
    
     
    
    
     
    
    
     
    
    
  
     
    
    
    
    
    
     
    
    
    
    
    
     
    
    
  
     
    
    
    
    
    
     
    
    
    
    
    
     
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Consolidated Statements of Shareholders’ (Deficit) Equity 
Years ended December 28, 2019, December 29, 2018 and December 30, 2017 
(in thousands) 

Balance at December 31, 2016 

Net income 
Exercise of common stock options 
Stock-based compensation 
Repurchases of common stock 

Balance at December 30, 2017 

Net income 
Exercise of common stock options 
Stock-based compensation 
Repurchases of common stock 

Balance at December 29, 2018 

Net income 
Exercise of common stock options 
Stock-based compensation 
Repurchases of common stock 

Balance at December 28, 2019 

Common Stock 

Shares 

      Amount 

Additional 
Paid-in 
      Capital 

Retained 
Earnings 

(Accumulated        

      Deficit) 

Total 

43,569      $ 
—        
222        
594        
(5,572 )      
38,813      $ 
—        
186        
271        
(8,402 )      
30,868      $ 
—        
381        
480        
(3,768 )      
27,961      $ 

436      $ 
—        
2        
6        
(56 )      
388      $ 
—        
2        
3        
(84 )      
309      $ 
—        
4        
5        
(38 )      
280      $ 

—      $ 
—        
3,239        
15,757        
(18,996 )      
—      $ 
—        
2,786        
11,409        
(14,195 )      
—      $ 
—        
7,186        
16,652        
(23,838 )      
—      $ 

159,884      $ 
65,077        
—        
—        
(136,193 )      
88,768      $ 
69,539        
—        
—        
(268,166 )      
(109,859 )    $ 
81,845        
—        
—        
(131,697 )      
(159,711 )    $ 

160,320   
65,077   
3,241   
15,763   
(155,245 ) 
89,156   
69,539   
2,788   
11,412   
(282,445 ) 
(109,550 ) 
81,845   
7,190   
16,657   
(155,573 ) 
(159,431 ) 

See accompanying notes to consolidated financial statements. 

39 

 
 
  
  
     
     
  
  
  
  
     
  
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Consolidated Statements of Cash Flows 
Years ended December 28, 2019, December 29, 2018 and December 30, 2017 
(in thousands) 

Cash flows from operating activities: 

Net income 

Adjustments to reconcile net income to net cash provided by 
   operating activities: 

Depreciation and amortization 
Stock-based compensation 
Net (gain) loss on disposals and impairments of assets 
Deferred income taxes 
Changes in operating assets and liabilities: 

Accounts receivable 
Inventories 
Income taxes 
Prepaid expenses and other assets 
Accounts payable 
Customer prepayments 
Accrued compensation and benefits 
Other taxes and withholding 
Other accruals and liabilities 

Net cash provided by operating activities 

Cash flows from investing activities: 

Purchases of property and equipment 
Proceeds from sales of property and equipment 

Net cash used in investing activities 

Cash flows from financing activities: 
Repurchases of common stock 
Net increase in short-term borrowings 
Proceeds from issuance of common stock 
Debt issuance costs 

Net cash used in financing activities 

Net decrease in cash, cash equivalents and restricted cash 
Cash and cash equivalents, at beginning of period 
Cash and cash equivalents, at end of period 

Non-cash financing transactions: 

Change in unsettled repurchases of common stock 
Supplemental Disclosure of Cash Flow Information 

Income taxes paid, net of refunds 
Interest paid 
Finance lease obligations incurred 
Purchases of property and equipment included in accounts payable 

2019 

2018 

2017 

   $ 

81,845      $ 

69,539      $ 

65,077   

61,866        
16,657        
(430 )      
(1,014 )      

4,817        
(2,183 )      
3,066        
(13,959 )      
10,661        
7,182        
12,920        
725        
7,007        
189,160        

61,966        
11,412        
(51 )      
7,447        

(5,483 )      
(584 )      
(6,561 )      
5,551        
(9,894 )      
(701 )      
(6,872 )      
707        
5,064        
131,540        

61,291   
15,763   
249   
2,042   

393   
(9,272 ) 
1,697   
(12,405 ) 
21,779   
1,560   
15,398   
(893 ) 
9,928   
172,607   

(59,239 )      
2,615        
(56,624 )      

(45,515 )      
272        
(45,243 )      

(59,829 ) 
36   
(59,793 ) 

(165,079 )      
26,357        
7,190        
(1,023 )      
(132,555 )      

(272,446 )      
182,336        
2,788        
(1,014 )      
(88,336 )      

(19 )      
1,612        
1,593      $ 

(2,039 )      
3,651        
1,612      $ 

(155,245 ) 
28,094   
3,241   
(12 ) 
(123,922 ) 

(11,108 ) 
14,759   
3,651   

(9,506 )    $ 

9,999      $ 

—   

17,182      $ 
10,656      $ 
—      $ 
5,725      $ 

15,031      $ 
5,086      $ 
943      $ 
12,123      $ 

22,807   
753   
—   
3,964   

   $ 

   $ 

   $ 
   $ 
   $ 
   $ 

See accompanying notes to consolidated financial statements. 

40 

 
   
   
  
  
    
    
  
     
         
         
    
     
         
         
    
     
     
     
     
     
         
         
    
     
     
     
     
     
     
     
     
     
     
  
     
         
         
    
     
         
         
    
     
     
     
  
     
         
         
    
     
         
         
    
     
     
     
     
     
  
     
         
         
    
     
     
  
     
         
         
    
     
         
         
    
     
         
         
    
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements 

(1)  Business and Summary of Significant Accounting Policies 

Business & Basis of Presentation 

Sleep Number Corporation and our 100%-owned subsidiaries (Sleep Number or the Company) have a vertically integrated business 
model and are the exclusive designer, manufacturer, marketer, retailer and servicer of Sleep Number® beds which allows us to offer 
consumers high-quality, individualized sleep solutions and services. Sleep Number also offers FlextFit™ adjustable bases, and Sleep 
Number® pillows, sheets and other bedding products. 

We generate revenue by marketing our innovations to new and existing customers, and by selling products through two distribution 
channels. Our Company-Controlled channel, which includes retail, online and phone, sells directly to consumers. Our 
Wholesale/Other channel sells to and through selected retail and wholesale customers in the United States. 

The consolidated financial statements include the accounts of Sleep Number Corporation and our subsidiaries. All significant intra-
entity balances and transactions have been eliminated in consolidation. 

Fiscal Year 

Our fiscal year ends on the Saturday closest to December 31. Fiscal years and their respective fiscal year ends were as follows: fiscal 
2019 ended December 28, 2019; fiscal 2018 ended December 29, 2018; and fiscal 2017 ended December 30, 2017. Fiscal years 2019, 
2018 and 2017 each had 52 weeks.  

Use of Estimates in the Preparation of Financial Statements 

The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting principles (GAAP) 
requires us to make estimates and assumptions. These estimates and assumptions affect the reported amounts of assets and liabilities, 
disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported amounts of sales, 
expenses and income taxes during the reporting period. Predicting future events is inherently an imprecise activity and, as such, 
requires the use of judgment. As future events and their effects cannot be determined with precision, actual results could differ 
significantly from these estimates. Changes in these estimates will be reflected in the financial statements in future periods. Our 
critical accounting policies consist of stock-based compensation, warranty liabilities and revenue recognition. 

Cash and Cash Equivalents 

Cash and cash equivalents include highly-liquid investments with original maturities of three months or less. The carrying value of 
these investments approximates fair value due to their short-term maturity. Our banking arrangements allow us to fund outstanding 
checks when presented to the financial institution for payment, resulting in book overdrafts. Book overdrafts are included in accounts 
payable in our consolidated balance sheets and in net increase in short-term borrowings in the financing activities section of our 
consolidated statements of cash flows. Book overdrafts totaled $33 million and $38 million at December 28, 2019 and December 29, 
2018, respectively. 

Accounts Receivable 

Accounts receivable are recorded net of an allowance for expected losses and consist primarily of receivables from third-party 
financiers for customer credit card purchases and receivables from wholesale customers. The allowance is recognized in an amount 
equal to anticipated future write-offs. We estimate future write-offs based on delinquencies, aging trends, industry risk trends, our 
historical experience and current trends. Account balances are charged off against the allowance when we believe it is probable the 
receivable will not be recovered. 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

Inventories 

Inventories include materials, labor and overhead and are stated at the lower of cost or net realizable value. Cost is determined by the 
first-in, first-out method. We review inventory quantities on hand and record reserves for obsolescence based on historical selling 
prices, current market conditions and forecasted product demand, to reduce inventory to net realizable value.  

Property and Equipment 

Property and equipment, carried at cost, is depreciated using the straight-line method over the estimated useful lives of the assets. The 
cost and related accumulated depreciation of assets sold or retired is removed from the accounts with any resulting gain or loss 
included in net income in our consolidated statements of operations. Maintenance and repairs are charged to expense as incurred. 
Major renewals and betterments that extend useful life are capitalized. 

Leasehold improvements are depreciated over the shorter of the estimated useful lives of the assets or the contractual term of the lease, 
with consideration of lease renewal options if renewal appears probable. 

Estimated useful lives of our property and equipment by major asset category are as follows: 

Leasehold improvements 
Furniture and equipment 
Production machinery 
Computer equipment and software 

Goodwill and Intangible Assets, Net 

5 to 15 years 
3 to 15 years 
3 to 7 years 
3 to 12 years 

Goodwill is the difference between the purchase price of a company and the fair market value of the acquired company's net 
identifiable assets. Our intangible assets include developed technologies and trade names/trademarks. Definite-lived intangible assets 
are being amortized using the straight-line method over their estimated lives, ranging from 8-10 years. 

Asset Impairment Charges 

Long-lived Assets and Definite-lived Intangible Assets - we review our long-lived assets and definite-lived intangible assets for 
impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. When 
evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the estimated future cash 
flows (undiscounted and without interest charges - plus proceeds expected from disposition, if any). If the estimated undiscounted 
cash flows are less than the carrying value of the asset, we calculate an impairment loss. The impairment loss calculation compares the 
carrying value of the asset to the asset’s estimated fair value. When we recognize an impairment loss, the carrying amount of the asset 
is reduced to estimated fair value based on discounted cash flows, quoted market prices or other valuation techniques. Assets to be 
disposed of are reported at the lower of the carrying amount of the asset or fair value less costs to sell. We review retail store assets for 
potential impairment based on historical cash flows, lease termination provisions and expected future retail store operating results. If 
we recognize an impairment loss for a depreciable long-lived asset, the adjusted carrying amount of the asset becomes its new cost 
basis and will be depreciated (amortized) over the remaining useful life of that asset. 

Goodwill and Indefinite-lived Intangible Assets - goodwill and indefinite-lived intangible assets are not amortized but are tested for 
impairment annually or when there are indicators of impairment using a fair value approach. The Financial Accounting Standards 
Board's (FASB) guidance allows us to perform either a quantitative assessment or a qualitative assessment before calculating the fair 
value of a reporting unit. We have elected to perform the quantitative assessment. The quantitative goodwill impairment test is a two-
step process. The first step is a comparison of the fair value of the reporting unit with its carrying amount, including goodwill. If this 
step reflects impairment, then the loss would be measured as the excess of recorded goodwill over its implied fair value. Implied fair 
value is the excess of fair value of the reporting unit over the fair value of all identified assets and liabilities. Fair value is determined 
using a market-based approach utilizing widely accepted valuation techniques, including quoted market prices and our market 
capitalization. Indefinite-lived intangible assets are assessed for impairment by comparing the carrying value of an asset with its fair 
value. If the carrying value exceeds fair value, an impairment loss is recognized in an amount equal to the excess. Based on our 2019 
assessments, we determined there was no impairment. 

42 

 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

Warranty Liabilities 

We provide a limited warranty on most of the products we sell. The estimated warranty costs, which are expensed at the time of sale 
and included in cost of sales, are based on historical trends and warranty claim rates incurred by us and are adjusted for any current 
trends as appropriate. The majority of our warranty claims are incurred within the first year. Our warranty liability contains 
uncertainties because our warranty obligations cover an extended period of time and require management to make estimates for claim 
rates and the projected cost of materials and freight associated with sending replacement parts to customers. We regularly assess and 
adjust the estimate of accrued warranty claims by updating claims rates for actual trends and projected claim costs.  

We classify as non-current those estimated warranty costs expected to be paid out in greater than one year. The activity in the accrued 
warranty liabilities account was as follows (in thousands): 

Balance at beginning of period 

Additions charged to costs and expenses for current-year sales 
Deductions from reserves 
Change in liabilities for pre-existing warranties during the current 
   year, including expirations 

Balance at end of period 

Fair Value Measurements 

2019 

2018 

2017 

10,389      $ 
10,949        
(11,007 )      

9,320      $ 
12,385        
(11,743 )      

1,014        
11,345      $ 

427        
10,389      $ 

8,633   
12,214   
(10,752 ) 

(775 ) 
9,320   

   $ 

   $ 

Fair value measurements are reported in one of three levels based on the lowest level of significant input used: 

•  Level 1 – observable inputs such as quoted prices in active markets; 
•  Level 2 – inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and 
•  Level 3 – unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own 

assumptions. 

We generally estimate fair value of long-lived assets, including our retail stores, using the income approach, which we base on 
estimated future cash flows (discounted and with interest charges). The inputs used to determine fair value relate primarily to future 
assumptions regarding sales volumes, gross profit rates, retail store operating expenses and applicable probability weightings 
regarding future alternative uses. These inputs are categorized as Level 3 inputs under the fair value measurements guidance. The 
inputs used represent management’s assumptions about what information market participants would use in pricing the assets and are 
based upon the best information available at the balance sheet date. 

Shareholders’ Deficit 

Dividends 

We are not restricted from paying cash dividends under our Credit Agreement so long as we are not in default under the Credit 
agreement, our leverage ratio (as defined in our Credit Agreement) after giving effect to such restricted payments (as defined in our 
Credit Agreement) would not exceed 3.75:1.00 and no default or event of default (as defined in our Credit Agreement) would result 
therefrom. However, we have not historically paid, and have no current plans to pay, cash dividends on our common stock. 

Share Repurchases 

At December 28, 2019, we had a $475 million remaining authorization under our $500 million board approved share repurchase 
program. There is no expiration date governing the period over which we can repurchase shares. Any repurchased shares are 
constructively retired and returned to an unissued status. The cost of stock repurchases is first charged to additional paid-in-capital. 
Once additional paid-in capital is reduced to zero, any additional amounts are charged to accumulated deficit. 

43 

 
 
 
 
 
  
  
     
     
  
     
     
     
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

Revenue Recognition 

We recognize revenue when control of the promised goods or services is transferred to our customers, in an amount that reflects the 
consideration we expect to be entitled to in exchange for those goods or services. Revenue recognized excludes sales taxes. Amounts 
billed to customers for delivery and setup are included in net sales. For most products, we receive payment before or promptly after, 
the products or services are delivered to the customer. 

We accept sales returns of most products during a 100-night trial period. Accrued sales returns represent a refund liability for the 
amount of consideration that we do not expect to be entitled to because it will be refunded to customers. The refund liability estimate 
is based on historical return rates and is adjusted for any current trends as appropriate. Each reporting period we remeasure the liability 
to reflect changes in the estimate, with a corresponding adjustment to net sales. 

Our beds sold with SleepIQ® technology contain multiple performance obligations including the bed, and SleepIQ hardware and 
software. We analyze our multiple performance obligation(s) to determine whether they are distinct and can be separated or whether 
they must be accounted for as a single performance obligation. We determined that the beds sold with the SleepIQ technology have 
two performance obligations consisting of: (i) the bed; and (ii) SleepIQ hardware and software. SleepIQ hardware and software are not 
separable as the hardware and related software are not sold separately and the software is integral to the hardware's functionality. We 
determine the transaction price for multiple performance obligations based on their relative standalone selling prices. The performance 
obligation related to the bed is satisfied at a point in time. The performance obligation related to SleepIQ technology is satisfied over 
time based on the ongoing access and usage by the customer of software essential to the functionality of SleepIQ technology. The 
deferred revenue and costs related to SleepIQ technology are recognized on a straight-line basis over the product's estimated life of 
four years because our inputs are generally expended evenly throughout the performance period. 

See Note 9, Revenue Recognition, for additional information on revenue recognition and sales returns. 

Cost of Sales, Sales and Marketing, General and Administrative (G&A) and Research & Development (R&D) Expenses 

The following tables summarize the primary costs classified in each major expense category (the classification of which may vary 
within our industry): 

Cost of Sales 

Sales & Marketing 

•  Costs associated with purchasing, manufacturing, shipping, 
handling and delivering our products to our retail stores and 
customers; 

•  Physical inventory losses, scrap and obsolescence; 
•  Related occupancy and depreciation expenses; 
•  Costs associated with returns and exchanges; and 
•  Estimated costs to service customer warranty claims. 

  •  Advertising, marketing and media production; 

•  Marketing and selling materials such as brochures, videos, 

websites, customer mailings and in-store signage; 

•  Payroll and benefits for sales and customer service staff; 
•  Store occupancy costs; 
•  Store depreciation expense; 
•  Credit card processing fees; and 
•  Promotional financing costs. 

G&A 

R&D(1) 

•  Payroll and benefit costs for corporate employees, including 
information technology, legal, human resources, finance, 
sales and marketing administration, investor relations and 
risk management; 

•  Occupancy costs of corporate facilities; 
•  Depreciation related to corporate assets; 
•  Information hardware, software and maintenance; 
•  Insurance; 
•  Investor relations costs; and 
•  Other overhead costs. 

  •  Internal labor and benefits related to research and development 

activities; 

•  Outside consulting services related to research and development 

activities; and 

•  Testing equipment related to research and development 

activities. 
 __________ 
(1) Costs incurred in connection with R&D are charged to expense as incurred. 

44 

 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

Leases 

Effective December 30, 2018 (beginning of fiscal 2019), we adopted ASC Topic 842, Leases, using the modified retrospective 
approach.  

We determine if an arrangement is a lease at inception. Right-of-use (ROU) assets and operating lease liabilities are recognized at the 
lease commencement date based on the estimated present value of future lease payments over the lease term. We elected the option to 
not separate lease and non-lease components for all of our leases. Most of our leases do not provide an implicit interest rate nor is the 
rate available to us from our lessors. As an alternative, we use our estimated incremental borrowing rate, which is derived from 
information available at the lease commencement date, including publicly available data, in determining the present value of lease 
payments. Leases with an initial term of 12 months or less are not recorded on the balance sheet as an ROU asset or operating lease 
liability. We recognize operating lease costs for these short-term leases, primarily small equipment leases, on a straight-line basis over 
the lease term. At December 28, 2019, our finance ROU assets and associated lease liabilities were not significant. 

See New Accounting Pronouncements, Recently Adopted Accounting Guidance, below, which discusses the initial adoption of this 
new guidance. 

Pre-Opening Costs 

Costs associated with the start-up and promotion of new retail store openings are expensed as incurred. 

Advertising Costs 

We incur advertising costs associated with print, digital and broadcast advertisements. Advertising costs are charged to expense when 
the ad first runs. Advertising expense was $242 million, $210 million and $194 million in 2019, 2018 and 2017, respectively. 
Advertising costs deferred and included in prepaid expenses in our consolidated balance sheet were $2 million as of December 29, 
2018. Deferred advertising costs as of December 28, 2019 were not significant. 

Insurance 

We are self-insured for certain losses related to health and workers’ compensation claims, although we obtain third-party insurance 
coverage to limit exposure to these claims. We estimate our self-insured liabilities using a number of factors including historical 
claims experience and analysis of incurred but not reported claims. Our self-insurance liability was $9 million and $8 million at 
December 28, 2019 and December 29, 2018, respectively. At December 28, 2019, and December 29, 2018, $6 million and $5 million, 
respectively, were included in current liabilities: compensation and benefits in our consolidated balance sheets and $3 million and $3 
million, respectively, were included in other non-current liabilities in our consolidated balance sheets. 

Software Capitalization 

For software developed or obtained for internal use, we capitalize direct external costs associated with developing or obtaining 
internal-use software. In addition, we capitalize certain payroll and payroll-related costs for employees who are directly involved with 
the development of such applications. Capitalized costs related to internal-use software under development are treated as construction-
in-progress until the program, feature or functionality is ready for its intended use, at which time depreciation commences. We 
expense any data conversion or training costs as incurred. Capitalized software costs are included in property and equipment, net in 
our consolidated balance sheet. 

We capitalize costs incurred with the implementation of a cloud computing arrangement that is a service contract, consistent with our 
policy for software developed or obtained for internal use. The capitalized implementation costs of cloud computing arrangements are 
expensed over the term of the cloud computing arrangement in the same line item in the statement of operations as the associated 
hosting fees. Capitalized costs incurred with the implementation of a cloud computing arrangement are included in prepaid expenses 
and other non-current assets in our consolidated balance sheet, and in operating cash flows in our consolidated statement of cash 
flows. 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

Stock-Based Compensation 

We compensate officers, directors and key employees with stock-based compensation under stock plans approved by our shareholders 
and administered under the supervision of our Board of Directors (Board). At December 28, 2019, a total of 2.1 million shares were 
available for future grant. These plans include non-qualified stock options and stock awards. 

We record stock-based compensation expense based on the award’s fair value at the grant date and the awards that are expected to 
vest. We recognize stock-based compensation expense over the period during which an employee is required to provide services in 
exchange for the award. We reduce compensation expense by estimated forfeitures. Forfeitures are estimated using historical 
experience and projected employee turnover. We include, as part of cash flows from operating activities, the benefit of tax deductions 
in excess of recognized stock-based compensation expense. In addition, excess tax benefits or deficiencies are recorded as discrete 
adjustments to income tax expense. 

Stock Options - stock option awards are granted at exercise prices equal to the closing price of our stock on the grant date. Generally, 
options vest proportionally over three years and expire after 10 years. Compensation expense is recognized ratably over the vesting 
period. 

We determine the fair value of stock options granted and the resulting compensation expense at the date-of-grant using the Black-
Scholes-Merton option-pricing model. Descriptions of significant assumptions used to estimate the expected volatility, risk-free 
interest rate and expected term are as follows: 

Expected Volatility – expected volatility was determined based on implied volatility of our traded options and historical 
volatility of our stock price. 
Risk-Free Interest Rate – the risk-free interest rate was based on the implied yield available on U.S. Treasury zero-coupon 
issues at the date of grant with a term equal to the expected term. 
Expected Term – expected term represents the period that our stock-based awards are expected to be outstanding and was 
determined based on historical experience and anticipated future exercise patterns, giving consideration to the contractual 
terms of unexercised stock-based awards. 

Stock Awards - we issue stock awards to certain employees in conjunction with our stock-based compensation plan. The stock awards 
generally vest over three years based on continued employment (time-based). Compensation expense related to stock awards, except 
for stock awards with a market condition, is determined on the grant date based on the publicly quoted closing price of our common 
stock and is charged to earnings on a straight-line basis over the vesting period. Stock awards with a market condition are valued using 
a Monte Carlo simulation model. The significant assumptions used to estimate the expected volatility and risk-free interest rate are 
similar to those described above in Stock Options. 

Certain time-based stock awards have a performance condition (performance-based). The final number of shares earned for 
performance-based stock awards and the related compensation expense is adjusted up or down to the extent the performance target is 
met. The actual number of shares that will ultimately be awarded range from 0% - 200% of the targeted amount for the 2019, 2018 
and 2017 awards. We evaluate the likelihood of meeting the performance targets at each reporting period and adjust compensation 
expense, on a cumulative basis, based on the expected achievement of each of the performance targets. For performance-based stock 
awards granted in 2019, 2018 and 2017, the performance targets are based on growth in net sales and in operating profit, and the 
performance periods are fiscal 2019 through 2021, 2018 through 2020, and fiscal 2017 through 2019, respectively. 

See Note 8, Shareholders’ Deficit, for additional information on stock-based compensation. 

Income Taxes 

We recognize deferred tax assets and liabilities for the future tax consequences attributable to temporary differences between the 
financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities 
are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are 
expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in 
the period that includes the enactment date. A valuation allowance is established for any portion of deferred tax assets that are not 
considered more likely than not to be realized. We evaluate all available positive and negative evidence, including our forecast of 
future taxable income, to assess the need for a valuation allowance on our deferred tax assets. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

We record a liability for unrecognized tax benefits from uncertain tax positions taken, or expected to be taken, in our tax returns. We 
follow a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate the tax position for 
recognition by determining if the available evidence indicates it is more likely than not that the position will be sustained on audit, 
including resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as the largest 
amount which is more than 50% likely of being realized upon ultimate settlement. We consider many factors when evaluating and 
estimating our tax positions and tax benefits, which may require periodic adjustments, and may not accurately forecast actual 
outcomes. 

We classify net interest and penalties related to income taxes as a component of income tax expense in our consolidated statements of 
operations. 

Net Income Per Share 

We calculate basic net income per share by dividing net income by the weighted-average number of common shares outstanding 
during the period. We calculate diluted net income per share based on the weighted-average number of common shares outstanding 
adjusted by the number of potentially dilutive common shares as determined by the treasury stock method. Potentially dilutive shares 
consist of stock options and stock awards. 

Sources of Supply 

We currently obtain materials and components used to produce our beds from outside sources. As a result, we are dependent upon 
suppliers that in some instances, are our sole source of supply, or supply the vast majority of the particular component or material. We 
continuously evaluate opportunities to dual-source key components and materials. The failure of one or more of our suppliers to 
provide us with materials or components on a timely basis could significantly impact our consolidated results of operations and net 
income per share. While we believe that these materials and components, or suitable replacements, could be obtained from other 
sources in the event of a disruption or loss of supply, we may not be able to find alternative sources of supply or alternative sources of 
supply on comparable terms and an unexpected loss of supply over a short period of time may not allow us to replace these sources in 
the ordinary course of business. 

New Accounting Pronouncements  

Recently Adopted Accounting Guidance 

Effective December 30, 2018 (beginning of fiscal 2019), we adopted ASC Topic 842, Leases, using the modified-retrospective 
approach. We have chosen the effective date as the date of initial application and have applied the new guidance to all existing leases. 

The new guidance establishes a right-of-use (ROU) model that requires us to recognize an ROU asset and lease liability on the balance 
sheet for all leases with a term longer than 12 months. We have elected the following practical expedients and accounting policies 
related to the adoption of the new lease standard: 

•  We did not reassess our prior conclusions about lease identification, lease classification and initial direct costs; 
•  We did not elect the use of hindsight;  
•  We adopted an accounting policy for short-term leases allowing us to not recognize ROU assets and lease liabilities for leases 

with a term of 12 months or less; and 

•  We elected the option to not separate lease and non-lease components for all of our leases. 

In accordance with the new guidance on December 30, 2018, we recorded $299 million of net operating lease ROU assets and $327 
million of operating lease liabilities ($52 million recorded in current operating lease liabilities and $275 million in non-current 
operating lease liabilities). Deferred rent and lease incentive liabilities associated with historical operating leases totaling $28 million 
were reclassified to the operating lease ROU assets as required by ASC Topic 842. The adoption of the new guidance had no impact 
on accumulated deficit, net income or net cash provided by operating activities. At December 30, 2018, our finance ROU assets and 
lease liabilities were not significant. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

See Note 1, Business and Summary of Significant Accounting Policies, Leases and Note 7, Leases, for further information. 

(2) Fair Value Measurements 

At December 28, 2019 and December 29, 2018, we had $8 million and $6 million, respectively, of debt and equity securities that fund 
our deferred compensation plan and are classified in other non-current assets. We also had corresponding deferred compensation plan 
liabilities of $8 million and $6 million at December 28, 2019 and December 29, 2018, respectively, which are included in other non-
current liabilities. The majority of the debt and equity securities are Level 1 as they trade with sufficient frequency and volume to 
enable us to obtain pricing information on an ongoing basis. Unrealized gains/(losses) on the debt and equity securities offset those 
associated with the corresponding deferred compensation plan liabilities. 

(3) Inventories 

Inventories consisted of the following (in thousands): 

Raw materials 
Work in progress 
Finished goods 

Finished goods inventories consisted of the following (in thousands): 

Finished beds, including retail display beds and deliveries in-transit to those 
   customers who have utilized home delivery services 
Finished components that were ready for assembly for the completion of beds 
Retail accessories 

(4) Property and Equipment 

Property and equipment consisted of the following (in thousands): 

Land 
Leasehold improvements 
Furniture and equipment 
Production machinery, computer equipment and software 
Construction in progress 
Less: Accumulated depreciation and amortization 

December 28, 
2019 

December 29, 
2018 

6,231      $ 
31        
80,803        
87,065      $ 

4,549   
3   
80,330   
84,882   

December 28, 
2019 

December 29, 
2018 

24,509      $ 
40,139        
16,155        
80,803      $ 

25,313   
38,665   
16,352   
80,330   

December 28, 
2019 

December 29, 
2018 

—      $ 
115,566        
123,161        
245,175        
6,590        
(293,071 )      
197,421      $ 

1,999   
109,722   
108,841   
238,659   
10,385   
(263,975 ) 
205,631   

   $ 

   $ 

   $ 

   $ 

   $ 

   $ 

48 

 
 
 
 
 
 
 
  
  
    
  
     
     
  
 
  
  
     
  
     
     
  
 
 
  
  
    
  
     
     
     
     
     
  
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

(5) Goodwill and Intangible Assets, Net 

Goodwill and Indefinite-Lived Intangible Assets 

Goodwill was $64 million at December 28, 2019 and December 29, 2018. Indefinite-lived trade name/trademarks totaled $1.4 million 
at December 28, 2019 and December 29, 2018. 

Definite-Lived Intangible Assets 

The gross carrying amount of our developed technologies was $19 million at December 28, 2019 and December 29, 2018. 
Accumulated amortization was $11 million and $9 million at December 28, 2019 and December 29, 2018, respectively. 

Amortization expense in 2019, 2018 and 2017 for definite-lived intangible assets was $2 million, $2 million and $3 million, 
respectively. Annual amortization for definite-lived intangible assets for subsequent years are as follows (in thousands): 

2020 
2021 
2022 
2023 
2024 
Thereafter 
Total future amortization for definite-lived intangible assets 

(6) Credit Agreement 

   $ 

   $ 

2,213   
2,181   
2,181   
1,209   
—   
—   
7,784   

Our $450 million revolving credit facility (Credit Agreement) is for general corporate purposes, to meet our seasonal working capital 
requirements and to repurchase our stock. The Credit Agreement provides the lenders with a collateral security interest in substantially 
all of our assets and those of our subsidiaries and requires us to comply with, among other things, a maximum leverage ratio (4.5x) 
and a minimum interest coverage ratio (3.0x). Under the terms of the Credit Agreement we pay a variable rate of interest and a 
commitment fee based on our leverage ratio. The Credit Agreement includes an accordion feature which allows us to increase the 
amount of the credit facility from $450 million to $600 million, subject to lenders’ approval. The Credit Agreement matures in 
February 2024. We were in compliance with all financial covenants as of December 28, 2019. 

The following tables summarizes our borrowings under the credit facility ($ in thousands):   

Outstanding borrowings 
Outstanding letters of credit 
Additional borrowing capacity 
Weighted-average interest rate 

December 28, 
2019 

December 29, 
2018 

   $ 
   $ 
   $ 

231,000       $ 
3,497       $ 
215,503       $ 
3.5 %      

199,600   
3,497   
96,903   

4.2 % 

49 

 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
   
  
  
     
  
     
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

(7) Leases 

We lease our retail, office and manufacturing space under operating leases which, in addition to the minimum lease payments, may 
require payment of a proportionate share of the real estate taxes and certain building operating expenses. While our local market 
development approach generally results in long-term participation in given markets, our retail store leases generally provide for an 
initial lease term of five to 10 years. Our office and manufacturing leases provide for an initial lease term of up to 15 years. In 
addition, our mall-based retail store leases may require payment of variable rent based on net sales in excess of certain thresholds. 
Certain leases may contain options to extend the term of the original lease. The exercise of lease renewal options is at our sole 
discretion. Lease options are included in the lease term only if exercise is reasonably certain at lease commencement. Our lease 
agreements do not contain any material residual value guarantees. We also lease vehicles and certain equipment under operating leases 
with an initial lease term of three to five years. 

Our operating lease costs include facility, vehicle and equipment lease costs, but exclude variable lease costs. Operating lease costs are 
recognized on a straight-line basis over the lease term, after consideration of rent escalations and rent holidays. The lease term for 
purposes of the calculation begins on the earlier of the lease commencement date or the date we take possession of the property. 
During lease renewal negotiations that extend beyond the original lease term, we estimate straight-line rent expense based on current 
market conditions. Variable lease costs are recorded when it is probable the cost has been incurred and the amount can be reasonably 
estimated. Future payments for real estate taxes and certain building operating expenses for which we are obligated are not included in 
operating lease costs. 

We adopted ASC Topic 842, Leases, using the modified-retrospective approach effective December 30, 2018 (beginning of fiscal 
2019). See Note 1, Leases and Recently Adopted Accounting Guidance, which discusses our accounting policies and the impact of our 
initial adoption of the new lease standard. 

2019 Lease disclosures under ASC 842 are as follows: 

Lease costs were as follows (in thousands): 

Operating lease costs(1) 
Variable lease costs 

(1)  Includes short-term lease costs which are not significant. 

2019 

   $ 
   $ 

86,026   
1,809   

The maturities of operating lease liabilities as of December 28, 2019, were as follows (in thousands): 
2020 
2021 
2022 
2023 
2024 
Thereafter 
Total operating lease payments(1) 
Less: Interest 
Present value of operating lease liabilities(2) 

   $ 

   $ 

(1)  Total operating lease payments exclude $43 million of legally binding minimum lease payments for leases signed but not yet commenced. 
(2)  Includes the current portion of $60 million for operating lease liabilities. 

Other information related to operating leases was as follows: 

Weighted-average remaining lease term (years) 
Weighted-average discount rate 

83,232   
76,199   
67,953   
58,038   
46,113   
120,727   
452,262   
94,611   
357,651   

December 28, 
2019 

6.6   
7.2 % 

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SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

(in thousands) 
Cash paid for amounts included in present value of operating lease liabilities 
Right-of-use assets obtained in exchange for operating lease liabilities(1) 

(1)  See Note 1, Recently Adopted Accounting Guidance, which discusses the impact of our initial adoption of the new lease standard. 

December 28, 
2019 

   $ 
   $ 

81,718   
75,384   

2018 and 2017 Lease disclosures under ASC 840 are as follows: 

Rent expense was as follows (in thousands): 

Facility Rents: 

Minimum rents 
Contingent rents 
Total 

Equipment Rents 

2018 

2017 

   $ 

   $ 
   $ 

71,851      $ 
1,847     
73,698      $ 
5,692      $ 

66,239   
2,845   
69,084   
4,935   

The aggregate minimum rental commitments under operating leases as of December 29, 2018, were expected to be as follows (in 
thousands): 

2019 
2020 
2021 
2022 
2023 
Thereafter 
Total future minimum lease payments 

We also had $0.9 million in capital lease commitments at December 29, 2018. 

(8) Shareholders’ Deficit 

Stock-Based Compensation Expense 

Total stock-based compensation expense was as follows (in thousands):   

   $ 

   $ 

78,337   
73,331   
66,491   
59,515   
51,076   
149,318   
478,068   

Stock awards 
Stock options 

Total stock-based compensation expense(1) 

Income tax benefit 

Total stock-based compensation expense, net of tax 

2019 

2018 

2017 

   $ 

   $ 

14,265      $ 
2,392        
16,657        
3,998        
12,659      $ 

8,930      $ 
2,482        
11,412        
2,750        
8,662      $ 

13,419   
2,344   
15,763   
5,249   
10,514   

(1)  Decrease in 2018 stock-based compensation expense reflects the cumulative impact of the change in the expected achievements of certain performance targets. 

51 

 
 
 
  
  
 
 
 
  
    
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
   
 
     
     
  
  
    
    
  
     
     
     
 
   
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

Stock Options 

A summary of our stock option activity was as follows (in thousands, except per share amounts and years):  

Balance at December 29, 2018 

Granted 
Exercised 
Canceled/Forfeited 

Outstanding at December 28, 2019 
Exercisable at December 28, 2019 
Vested and expected to vest at December 28, 2019 

Weighted- 
Average 
Exercise 
Price per 
Share 

Weighted- 
Average 
Remaining 
Contractual 
Term 
(years) 

Aggregate 
Intrinsic 
Value (1) 

Stock 
Options 

1,322      $ 
141        
(381 )      
(14 )      
1,068      $ 
772      $ 
1,046      $ 

22.64        
45.27        
18.88        
30.13        
26.87        
22.88        
26.70        

5.9      $ 

13,009   

6.0      $ 
5.1      $ 
6.0      $ 

24,274   
20,612   
23,940   

(1)  Aggregate intrinsic value includes only those options where the current share price is equal to or greater than the share price on the date of grant. 

Other information pertaining to options was as follows (in thousands, except per share amounts): 

Weighted-average grant date fair value of stock options granted 
Total intrinsic value (at exercise) of stock options exercised 

   $ 
   $ 

18.97      $ 
9,636      $ 

13.96      $ 
3,459      $ 

10.33   
3,586   

2019 

2018 

2017 

Cash received from the exercise of stock options for the fiscal year ended December 28, 2019 was $7.2 million. Our tax benefit related 
to the exercise of stock options for the fiscal year ended December 28, 2019 was $2.4 million. 

At December 28, 2019, there was $2.9 million of total stock option compensation expense related to non-vested stock options not yet 
recognized, which is expected to be recognized over a weighted-average period of 1.8 years. 

The assumptions used to calculate the fair value of options granted using the Black-Scholes-Merton option-pricing model were as 
follows: 
Valuation Assumptions 
Expected dividend yield 
Expected volatility 
Risk-free interest rate 
Expected term (in years) 

0 %      
43 %      
2.7 %      
5.0         

0 %      
43 %      
2.2 %      
5.4         

2018 

2017 

2019 

0 % 
46 % 
2.0 % 
5.1   

Stock Awards 

Stock award activity was as follows (in thousands, except per share amounts): 

Time- 
Based 
Stock 
Awards 

Weighted-
Average 
Grant Date 
Fair Value      

Performance- 
and 
Market-
Based 
Stock Awards     

Outstanding at December 29, 2018 

Granted 
Vested 
Canceled/Forfeited 

Outstanding at December 28, 2019 

383      $ 
172        
(192 )      
(33 )      
330      $ 

28.66        
44.60        
25.91        
35.26        
38.09        

52 

Weighted-
Average 
Grant Date 
Fair Value    
23.91   
46.70   
19.50   
22.75   
33.30   

1,061      $ 
168        
(304 )      
(333 )      
592      $ 

 
 
   
  
  
    
    
    
  
     
     
         
    
     
         
    
     
         
    
     
     
     
  
 
  
  
    
    
  
 
 
 
  
     
     
  
     
     
     
     
 
 
  
  
    
     
     
     
     
     
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

At December 28, 2019, there was $7.8 million of unrecognized compensation expense related to non-vested time-based stock awards, 
which is expected to be recognized over a weighted-average period of 1.9 years, and $12.3 million of unrecognized compensation 
expense related to non-vested performance-based and market-based stock awards, which is expected to be recognized over a 
weighted-average period of 1.9 years. 

During 2018, 5,027 performance-based stock awards with a market condition were granted and had a weighted-average grant date fair 
value of $35.97 per award. These stock awards are reflected in the "Performance- and Market-Based Stock Awards" column in the 
stock award activity table above. During 2017, 270,895 performance-based stock awards with a market condition were granted and 
had a weighted-average grant date fair value of $22.40 per award. There were no performance-based stock awards with a market 
condition issued in 2019. 

The assumptions used to calculate the fair value of the 2018 and 2017 performance-based stock awards with a market condition, using 
the Monte Carlo simulation model, were as follows: 

Valuation Assumptions 
Expected dividend yield 
Expected volatility 
Risk-free interest rate 

Repurchases of Common Stock 

2019 

2018 

2017 

NA      
NA      
NA      

0 %      
43 %      
2.6 %      

0 % 
46 % 
1.5 % 

Repurchases of our common stock were as follows (in thousands): 

Amount repurchased under Board-approved share repurchase program 
Amount repurchased in connection with the vesting of employee restricted 
   stock grants 

Total amount repurchased (based on trade dates) 

2019 

2018 

2017 

   $ 

145,900      $ 

279,101      $ 

150,000   

   $ 

9,673        
155,573      $ 

3,344        
282,445      $ 

5,245   
155,245   

As of December 28, 2019, the remaining authorization under our Board-approved share repurchase program was $475 million.  

Net Income per Common Share 

The components of basic and diluted net income per share were as follows (in thousands, except per share amounts): 

Net income 
Reconciliation of weighted-average shares outstanding: 
Basic weighted-average shares outstanding 
Dilutive effect of stock-based awards 
Diluted weighted-average shares outstanding 
Net income per share – basic 
Net income per share – diluted 

2019 

2018 

2017 

   $ 

81,845      $ 

69,539      $ 

65,077   

29,472        
883        
30,355        
2.78      $ 
2.70      $ 

35,256        
909        
36,165        
1.97      $ 
1.92      $ 

41,212   
873   
42,085   
1.58   
1.55   

   $ 
   $ 

Additional potential dilutive stock options totaling 0.2 million, 0.2 million and 0.4 million for 2019, 2018 and 2017, respectively, have 
been excluded from our diluted net income per share calculations because these securities’ exercise prices were anti-dilutive (e.g., 
greater than the average market price of our common stock). 

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SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

(9) Revenue Recognition 

Deferred contract assets and deferred contract liabilities are included in our consolidated balance sheets as follows (in thousands): 

Deferred Contract Assets included in: 

Other current assets 
Other non-current assets 

Deferred Contract Liabilities included in: 

Other current liabilities 
Other non-current liabilities 

December 28, 
2019 

December 29, 
2018 

23,568      $ 
33,782        
57,350      $ 

20,553   
29,456   
50,009   

December 28, 
2019 

December 29, 
2018 

34,204      $ 
44,970        
79,174      $ 

32,395   
42,194   
74,589   

   $ 

   $ 

   $ 

   $ 

During the year ended December 28, 2019, we recognized revenue of $32 million that was included in the deferred contract liability 
balance at the beginning of the year. 

Revenue from goods and services transferred to customers at a point in time accounted for approximately 98% of our revenues for 
2019, 2018 and 2017. 

Net sales from each of our channels was as follows (in thousands): 

Retail 
Online and phone 
Company-Controlled channel 
Wholesale/Other channel 

Total 

Obligation for Sales Returns 

2019 
1,558,638      $ 
129,257        
1,687,895        
10,457        
1,698,352      $ 

2018 
1,401,991      $ 
115,831        
1,517,822        
13,753        
1,531,575      $ 

2017 
1,324,690   
101,145   
1,425,835   
18,662   
1,444,497   

   $ 

   $ 

The activity in the sales returns liability account for 2019 and 2018 was as follows (in thousands): 

Balance at beginning of year 

Additions that reduce net sales 
Deduction from reserves 

Balance at end of period 

(10) Profit Sharing and 401(k) Plan 

2019 

2018 

19,907      $ 
79,138        
(79,236 )      
19,809      $ 

19,270   
79,326   
(78,689 ) 
19,907   

   $ 

   $ 

Under our profit sharing and 401(k) plan, eligible employees may defer up to 50% of their compensation on a pre-tax basis, subject to 
Internal Revenue Service limitations. Each year, we may make a discretionary contribution equal to a percentage of the employee’s 
contribution. During 2019, 2018 and 2017, our contributions, net of forfeitures, were $6 million, $5 million and $5 million, 
respectively. 

54 

 
 
 
  
  
     
  
       
         
  
     
  
 
  
  
     
  
       
         
  
     
  
 
 
 
  
  
     
     
  
     
     
     
 
 
 
  
  
     
  
     
     
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

(11) Interest Expense, Net 

Interest expense, net, consisted of the following (in thousands): 

Interest expense 
Interest income 

Interest expense, net 

(12) Income Taxes 

Income tax expense consisted of the following (in thousands): 

Current: 

Federal 
State 

Deferred: 

Federal 
State 

Income tax expense 

2019 

2018 

2017 

   $ 

   $ 

11,591      $ 
(4 )      
11,587      $ 

5,911      $ 
(4 )      
5,907      $ 

975   
(98 ) 
877   

2019 

2018 

2017 

   $ 

   $ 

12,299      $ 
3,293        
15,592        

2,591        
480        
3,071        
18,663      $ 

12,483      $ 
2,871        
15,354        

708        
920        
1,628        
16,982      $ 

19,153   
4,046   
23,199   

2,734   
28   
2,762   
25,961   

The following table provides a reconciliation between the statutory federal income tax rate and our effective income tax rate: 

Statutory federal income tax 
State income taxes, net of federal benefit 
Stock-based compensation 
R&D tax credits 
Changes in unrecognized tax benefits 
Manufacturing deduction 
Tax Cuts and Jobs Act effects 
Other 

Effective income tax rate 

2019 

2018 

2017 

21.0 %      
3.6         
(4.3 )       
(2.2 )       
(0.5 )       
—         
—         
1.0         
18.6 %      

21.0 %      
3.3         
(1.1 )       
(2.0 )       
1.2         
—         
(3.9 )       
1.1         
19.6 %      

35.0 % 
2.5   
(1.5 ) 
(1.1 ) 
(0.6 ) 
(3.5 ) 
(1.9 ) 
(0.4 ) 
28.5 % 

We file income tax returns with the U.S. federal government and various state jurisdictions. In the normal course of business, we are 
subject to examination by federal and state taxing authorities. We are no longer subject to federal income tax examinations for years 
prior to 2016 or state income tax examinations prior to 2015. 

On December 22, 2017, the Tax Cuts and Jobs Act (TCJA) was enacted. The TCJA reduced the statutory federal tax rate from 35% to 
21% starting in 2018. In addition, there were various other tax law changes that impacted us. In connection with the reduction of the 
federal tax rate, we recognized a provisional tax benefit of $1.7 million for the year ended December 30, 2017. This provisional tax 
benefit was related to the re-measurement of U.S. deferred tax assets and liabilities using a federal tax rate of 21%, which, under the 
TCJA, is expected to be in place when such deferred assets and liabilities reverse in future periods. During 2018, we updated our 
provisional tax benefit based on new information, including a tax planning analysis, and recorded an additional $2.9 million tax 
benefit. 

55 

 
 
 
  
  
    
    
  
     
 
 
  
  
    
    
  
     
         
         
    
     
  
     
     
         
         
    
     
     
  
     
 
  
  
     
     
  
     
     
     
     
     
     
     
     
     
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

Deferred Income Taxes 

The tax effects of temporary differences that give rise to deferred income taxes were as follows (in thousands): 

2019 

2018 

Deferred tax assets: 

Stock-based compensation 
Operating lease liabilities(1) 
Deferred rent and lease incentives(1) 
Warranty and returns liabilities 
Net operating loss carryforwards and credits 
Compensation and benefits 
Other 

Total gross deferred tax assets 

Valuation allowance 

Total gross deferred tax assets after valuation allowance 

Deferred tax liabilities: 

Property and equipment 
Operating lease right-of-use assets(1) 
Deferred revenue 
Other 

Total gross deferred tax liabilities 

Net deferred tax liabilities 

   $ 

   $ 

8,342      $ 
90,059        
—        
7,215        
1,987        
4,698        
3,953        
116,254        
(615 )      
115,639        

30,274        
82,340        
3,859        
2,974        
119,447        
(3,808 )    $ 

7,633   
—   
6,994   
6,857   
2,324   
3,699   
3,406   
30,913   
(615 ) 
30,298   

29,912   
—   
1,749   
3,459   
35,120   
(4,822 ) 

(1) 

See Note 1, Business and summary of Significant Accounting Policies, New Accounting Pronouncements, Recently Adopted Accounting Guidance, regarding the 
impact of our adoption of ASC Topic 842, Leases. 

At December 28, 2019, we had net operating loss carryforwards for federal purposes of $1 million, which will expire between 2025 
and 2027, and for state income tax purposes of $1 million, which will expire between 2028 and 2034. 

We evaluate our deferred income taxes quarterly to determine if valuation allowances are required. As part of this evaluation, we 
assess whether valuation allowances should be established for any deferred tax assets that are not considered more likely than not to 
be realized, using all available evidence, both positive and negative. This assessment considers, among other matters, the nature, 
frequency, and severity of historical losses, forecasts of future profitability, taxable income in available carryback periods and tax 
planning strategies. In making such judgments, significant weight is given to evidence that can be objectively verified. We have 
provided a $0.6 million valuation allowance resulting primarily from our inability to utilize certain foreign net operating losses, and 
federal net operating losses associated with our 2015 acquisition of BAM Labs, Inc. 

Unrecognized Tax Benefits 

Reconciliations of the beginning and ending amounts of unrecognized tax benefits were as follows (in thousands): 

Beginning balance 

Increases related to current-year tax positions 
Increases related to prior-year tax positions 
Decreases related to prior-year tax positions 
Lapse of statute of limitations 
Settlements with taxing authorities 

Ending balance 

2019 

Federal and State Tax 
2018 

2017 

   $ 

   $ 

3,866      $ 
638        
134        
(363 )      
(663 )      
(275 )      
3,337      $ 

2,839      $ 
778        
595        
—        
(333 )      
(13 )      
3,866      $ 

3,460   
330   
87   
(1,038 ) 
—   
—   
2,839   

As of December 28, 2019 and December 29, 2018, we had $3 million and $4 million, respectively, of unrecognized tax benefits, 
which if recognized, would affect our effective tax rate. The amount of unrecognized tax benefits is not expected to change materially 
within the next 12 months. 

56 

 
 
 
  
  
    
  
     
         
    
     
     
     
     
     
     
     
     
     
     
         
    
     
     
     
     
     
 
 
 
 
 
 
 
  
  
  
  
  
    
    
  
     
     
     
     
     
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

(13) Commitments and Contingencies 

Legal Proceedings 

We are involved from time to time in various legal proceedings arising in the ordinary course of our business, including primarily 
commercial, product liability, employment and intellectual property claims. In accordance with U.S. generally accepted accounting 
principles, we record a liability in our consolidated financial statements with respect to any of these matters when it is both probable 
that a liability has been incurred and the amount of the liability can be reasonably estimated. If a material loss is reasonably possible 
but not known or probable, and may be reasonably estimated, the estimated loss or range of loss is disclosed. With respect to currently 
pending legal proceedings, we have not established an estimated range of reasonably possible material losses either because we 
believe that we have valid defenses to claims asserted against us, the proceeding has not advanced to a stage of discovery that would 
enable us to establish an estimate, or the potential loss is not material. We currently do not expect the outcome of pending legal 
proceedings to have a material effect on our consolidated results of operations, financial position or cash flows. Litigation, however, is 
inherently unpredictable, and it is possible that the ultimate outcome of one or more claims asserted against us could adversely impact 
our consolidated results of operations, financial position or cash flows. We expense legal costs as incurred. 

On September 18, 2018, two former Home Delivery team members filed suit, now venued in Superior Court in Fresno County, 
California, alleging representative claims on a purported class action basis under the California Labor Code Private Attorney General 
Act. While the two representative plaintiffs were in the Home Delivery workforce, the Complaint does not limit the purported plaintiff 
class to that group. The plaintiffs allege that Sleep Number failed or refused to adopt adequate practices, policies and procedures 
relating to wage payments, record keeping, employment disclosures, meal and rest breaks, among other claims, under California law. 
The Complaint sought damages in the form of civil penalties and plaintiffs’ attorneys’ fees. The parties have executed a settlement 
agreement pending Court approval, which includes the settlement and release of certain additional related claims that are contained in 
a consolidated complaint currently pending in San Diego County Superior Court. We intend to continue vigorously defending this 
matter in the event the Court does not approve the settlement. 

On March 27, 2018, Level Sleep, LLC filed a patent infringement lawsuit against Sleep Number in the Federal District Court for the 
Eastern District of Texas. In its Complaint, Level Sleep claims that Sleep Number infringed two patents owned by Level Sleep, U.S. 
Patent Nos. 6,807,698 and 7,036,172 (the “Patents”), by, among other things, making, using, offering for sale, or selling within the 
United States, and/or importing into the United States, beds with sleep surfaces having foam with multiple zones in the longitudinal 
direction. Level Sleep has asserted that five non-360® beds no longer sold and two current non-360 beds infringe the Patents. Level 
Sleep seeks damages in the form of a reasonable royalty. Sleep Number has asserted that the Patents are invalid and that our products 
do not infringe the Patents. On January 14, 2020, the Court granted summary judgment in favor of Sleep Number, finding that Sleep 
Number’s products do not infringe the Patents. Level Sleep has indicated that it intends to appeal the Court’s summary judgment 
order. We intend to continue vigorously defending this matter. 

Consumer Credit Arrangements 

We refer customers seeking extended financing to certain third-party financiers (Card Servicers). The Card Servicers, if credit is 
granted, establish the interest rates, fees, and all other terms and conditions of the customer’s account based on their evaluation of the 
creditworthiness of the customer. As the accounts are owned by the Card Servicers, at no time are the accounts purchased or acquired 
from us. We are not liable to the Card Servicers for our customers’ credit defaults. 

Commitments 

As of December 28, 2019, we had $22 million of inventory purchase commitments. As part of the normal course of business, there are 
a limited number of inventory supply contracts that contain penalty provisions for failure to purchase contracted quantities. We do not 
currently expect any payments under these provisions. At December 28, 2019, we had entered into 31 lease commitments primarily for 
future retail store locations. These lease commitments provide for total lease payments over the next three to 10 years, which if 
consummated based on current cost estimates, would approximate $43 million over the initial lease term. The future lease payments 
for these lease commitments have been excluded in the total operating lease payments in Note 7, Leases. 

57 

 
 
 
 
 
 
 
 
 
 
 
SLEEP NUMBER CORPORATION 
AND SUBSIDIARIES 

Notes to Consolidated Financial Statements - (continued) 

(14) Summary of Quarterly Financial Data (unaudited) 

The following is a condensed summary of our quarterly results (in thousands, except net income per share amounts). Quarterly diluted 
net income per share amounts may not total to the respective annual amount due to changes in weighted-average shares outstanding 
during the year. 

Quarter 

Net sales 
Gross profit 
Operating income 
Net income 
Net income per share – diluted 

Net sales 
Gross profit 
Operating income 
Net income 
Net income per share – diluted 

1st 

2nd 

3rd 
  $  426,445     $  355,963     $  474,778     $  441,166     $ 1,698,352   
276,114        1,051,923   
112,095   
32,991       
81,845   
24,093       
2.70   
0.82     $ 

296,390       
39,152       
28,054       
0.94     $ 

262,233       
32,707       
25,418       
0.80     $ 

217,186       
7,245       
4,280       
0.14     $ 

2019 

4th 

  $ 

Quarter 

1st 

2nd 

3rd 
  $  388,633     $  316,338     $  414,779     $  411,825     $ 1,531,575   
927,961   
92,428   
69,539   
1.92   

250,517       
25,321       
18,257       
0.52     $ 

237,477       
26,901       
20,548       
0.52     $ 

251,079       
38,120       
26,990       
0.81     $ 

188,888       
2,086       
3,744       
0.10     $ 

2018 

4th 

  $ 

58 

 
 
 
  
  
       
  
  
  
  
     
     
     
     
  
    
    
    
 
  
  
       
  
  
  
  
     
     
     
     
  
    
    
    
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

None 

ITEM 9A. CONTROLS AND PROCEDURES 

Conclusions Regarding the Effectiveness of Disclosure Controls and Procedures 

We maintain disclosure controls and procedures, as defined in Exchange Act Rule 13a-15(e), that are designed to ensure that 
information required to be disclosed by the Company in the reports that it files or submits under the Securities Exchange Act of 1934, 
as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange 
Commission’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including 
its principal executive officer and principal financial officer, or persons performing similar functions, as appropriate to allow timely 
decisions regarding required disclosure. Our management, with the participation of our chief executive officer and chief financial 
officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period 
covered by this annual report. Based on this evaluation, our principal executive officer and principal financial officer concluded that 
our disclosure controls and procedures were effective as of the end of the period covered by this annual report. 

Management’s Report on Internal Control Over Financial Reporting 

Sleep Number’s management is responsible for establishing and maintaining adequate internal control over financial reporting, as such 
term is defined in Exchange Act Rule 13a-15(f). Our internal control over financial reporting is a process designed to provide 
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. Our internal control over financial reporting includes those policies and 
procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and 
dispositions of the assets of the Company; (2) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with U.S. generally accepted accounting principles, and that receipts and 
expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; 
and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the 
Company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

Sleep Number’s management is responsible for establishing and maintaining adequate internal control over financial reporting, as such 
term is defined in Exchange Act Rules 13a-15(f). Management, with the participation of our principal executive officer and principal 
financial officer, evaluated the effectiveness of our internal control over financial reporting based on the framework in Internal 
Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based 
on this evaluation under these criteria, management concluded that our internal control over financial reporting was effective as of 
December 28, 2019. The report of Deloitte & Touche LLP, our independent registered public accounting firm, regarding the 
effectiveness of our internal control over financial reporting is included in this report in “Part II, Item 8, Financial Statements and 
Supplementary Data” under “Report of Independent Registered Public Accounting Firm.” 

Fourth Quarter Changes in Internal Control Over Financial Reporting 

There were no changes in our internal control over financial reporting during the quarter ended December 28, 2019 that have 
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

ITEM 9B. OTHER INFORMATION 

Not applicable. 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

PART III 

The information under the captions “Election of Directors,” “Corporate Governance” and “Section 16(a) Beneficial Ownership 
Reporting Compliance” in our Proxy Statement for our 2020 Annual Meeting of Shareholders is incorporated herein by reference. 
Information concerning our executive officers is included in Part I of this report under the caption “Information about our Executive 
Officers.” 

We have adopted a Code of Business Conduct applicable to our directors, officers and employees (including our principal executive 
officer, principal financial officer and principal accounting officer). The Code of Business Conduct is available on the Investor 
Relations section of our website at www.SleepNumber.com. Select the "Investors" link, the “Governance” link and then the 
"Documents & Charters" link. In the event that we amend or waive any of the provisions of the Code of Business Conduct applicable 
to our principal executive officer, principal financial officer and principal accounting officer, we intend to disclose the same on our 
website at www.SleepNumber.com. 

ITEM 11. EXECUTIVE COMPENSATION 

The information under the caption “Executive Compensation” in our Proxy Statement for our 2020 Annual Meeting of Shareholders is 
incorporated herein by reference. 

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED 
STOCKHOLDER MATTERS 

Stock Ownership 

The information under the caption “Stock Ownership of Management and Certain Beneficial Owners” in our Proxy Statement for our 
2020 Annual Meeting of Shareholders is incorporated herein by reference. 

Securities Authorized for Issuance under Equity Compensation Plans 

The information under the caption “Equity Compensation Plan Information” in our Proxy Statement for our 2020 Annual Meeting of 
Shareholders is incorporated herein by reference. 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information under the caption “Corporate Governance” in our Proxy Statement for our 2020 Annual Meeting of Shareholders is 
incorporated herein by reference. 

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES 

The information under the caption “Ratification of Selection of Independent Registered Public Accounting Firm” in our Proxy 
Statement for our 2020 Annual Meeting of Shareholders is incorporated herein by reference. 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV 

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES 

(a) 

Consolidated Financial Statements and Schedule 

(1) 

Financial Statements 

All financial statements as set forth under Item 8 of this report. 

(2) 

Consolidated Financial Statement Schedule 

The following Report and financial statement schedule are included in this Part IV: 

Schedule II - Valuation and Qualifying Accounts 

All other schedules are omitted because they are not applicable or the required information is included in the consolidated 
financial statements or notes thereto. 

(3) 

Exhibits 

The exhibits to this Report are listed in the Exhibit Index below. 

We will furnish a copy of the exhibits referred to above at a reasonable cost to any shareholder upon receipt of a written 
request. Requests should be sent to: Sleep Number Corporation, Investor Relations Department, 1001 Third Avenue South, 
Minneapolis, MN 55404. 

The following is a list of each management contract or compensatory plan or arrangement required to be filed as an exhibit to this 
Annual Report on Form 10-K pursuant to Item 15(a)(3): 

1.  Sleep Number Corporation Amended and Restated 2010 Omnibus Incentive Plan 

2.  Form of Nonstatutory Stock Option Award Agreement under the 2010 Omnibus Incentive Plan 

3.  Form of Restricted Stock Award Agreement under the 2010 Omnibus Incentive Plan 

4.  Form of Performance Stock Award Agreement under the 2010 Omnibus Incentive Plan 

5.  Form of Performance-Based Restricted Stock Unit Award Agreement - EPS Target 

6.  Form of Non-Statutory Stock Option Award Agreement (Employee) under the Sleep Number Corporation Amended and 

Restated 2010 Omnibus Incentive Plan 

7.  Form of Performance Adjusted Restricted Stock Unit Award Agreement (ROIC) (Senior Team) under the Sleep Number 

Corporation Amended and Restated 2010 Omnibus Incentive Plan 

8.  Form of Performance Adjusted Restricted Stock Unit Award Agreement under the Sleep Number Corporation Amended 

and Restated 2010 Omnibus Incentive Plan 

9.  Form of Restricted Stock Unit Award Agreement (Non-Employee Director) under the Sleep Number Corporation 

Amended and Restated 2010 Omnibus Incentive Plan 

10.  Form of Restricted Stock Unit Award Agreement (3-Year Ratable Vest) under the Sleep Number Corporation Amended 

and Restated 2010 Omnibus Incentive Plan 

11.  Form of Restricted Stock Unit Award Agreement (3-Year Cliff Vest) under the Sleep Number Corporation Amended and 

Restated 2010 Omnibus Incentive Plan 

12.  Form of Non-Statutory Stock Option Award Agreement (Non-Employee Director) under the Sleep Number Corporation 

Amended and Restated 2010 Omnibus Incentive Plan 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
13.  Sleep Number Executive Investment Plan (December 1, 2014 Restatement) 

14.  Employment Offer Letter from Sleep Number Corporation to Shelly R. Ibach dated February 9, 2007 

15.  Sleep Number Corporation Executive Physical Plan 

16.  Summary of Executive Tax and Financial Planning Program 

17.  Amended and Restated Sleep Number Corporation Executive Severance Pay Plan 

18.  Summary of Non-Employee Director Compensation 

ITEM 16. FORM 10-K SUMMARY 

Not applicable. 

62 

 
 
 
SLEEP NUMBER CORPORATION 
EXHIBIT INDEX TO ANNUAL REPORT ON FORM 10-K 
FOR THE YEAR ENDED DECEMBER 28, 2019 

Exhibit 
No. 

3.1 

3.2 

3.3 

3.4 

3.5 

4.1* 

10.1 

10.2 

10.3 

10.4 

10.5 

10.6 

10.7 

10.8 

10.9 

Description 

  Third Restated Articles of Incorporation of the Company, as amended (incorporated by reference to Exhibit 3.1 
contained in Sleep Number's Annual Report on Form 10-K for the fiscal year ended January 1, 2000 (File No. 0-
25121)) 

  Articles of Amendment to Third Restated Articles of Incorporation of the Company (incorporated by reference to 
Exhibit 3.1 contained in Sleep Number's Current Report on Form 8-K filed May 16, 2006 (File No. 0-25121)) 

  Articles of Amendment to Third Restated Articles of Incorporation of the Company (incorporated by reference to 
Exhibit 3.1 contained in Sleep Number's Current Report on Form 8-K filed May 25, 2010 (File No. 0-25121)) 

  Articles of Amendment to Third Restated Articles of Incorporation of the Company (incorporated by reference to 
Exhibit 3.1 contained in Sleep Number's Current Report on Form 8-K filed November 1, 2017 (File No. 0-25121)) 

  Restated Bylaws of the Company (incorporated by reference to Exhibit 3.1 contained in Sleep Number's Current 
Report on Form 8-K filed May 22, 2017 (File No. 0-25121)) 

  Description of Registrant’s Securities 

  Lease Agreement dated September 22, 2015 between the Company and Truluck Industries, Inc. (incorporated by 
reference to Exhibit 10.3 contained in Sleep Number's Quarterly Report on Form 10-Q for the quarter ended October 
3, 2015 (File No. 0-25121)) 

  Lease Agreement dated September 30, 1998 between the Company and ProLogis Development Services Incorporated 
(incorporated by reference to Exhibit 10.28 contained in Sleep Number's Registration Statement on Form S-1, as 
amended, filed October 29, 1998 (Reg. No. 333-62793)) 

  Second Amendment to Lease Agreement dated June 15, 2015 between the Company and CLFP - SLIC 8, L.P. 
(successor in interest to ProLogis Development Services Incorporated) (incorporated by reference to Exhibit 10.4 
contained in Sleep Number's Quarterly Report on Form 10-Q for the quarter ended October 3, 2015 (File No. 0-
25121)) 

  Lease Agreement between DCI 1001 Minneapolis Venture, LLC, as Landlord, and Sleep Number Corporation, as 
Tenant, dated October 21, 2016 (incorporated by reference to Exhibit 10.12 contained in Sleep Number’s Annual 
Report on Form 10-K for the fiscal year ended December 31, 2016 (File No. 0-25121)) 

  First Amendment, dated June 1, 2017, to Lease Agreement between DCI 1001 Minneapolis Venture, LLC, as 
Landlord, and Sleep Number Corporation, as Tenant, dated October 21, 2016 (Incorporated by reference to Exhibit 
10.1 contained in Sleep Number's Quarterly Report on Form 10-Q for the quarter ended July 1, 2017 (File No. 0-
25121)) 

  Sleep Number Corporation Amended and Restated 2010 Omnibus Incentive Plan (incorporated by reference to 
Exhibit 10.1 contained in Sleep Number's Current Report on Form 8-K filed May 15, 2013 (File No. 0-25121)) 

  Form of Nonstatutory Stock Option Award Agreement under the 2010 Omnibus Incentive Plan (incorporated by 
reference to Exhibit 10.20 contained in Sleep Number's Annual Report on Form 10-K for the fiscal year ended 
January 1, 2011 (File No. 0-25121)) 

  Form of Restricted Stock Award Agreement under the 2010 Omnibus Incentive Plan (incorporated by reference to 
Exhibit 10.21 contained in Sleep Number's Annual Report on Form 10-K for the fiscal year ended January 1, 2011 
(File No. 0-25121)) 

  Form of Performance Stock Award Agreement under the 2010 Omnibus Incentive Plan (incorporated by reference to 
Exhibit 10.22 contained in Sleep Number's Annual Report on Form 10-K for the fiscal year ended January 1, 2011 
(File No. 0-25121)) 

10.10 

  Form of Performance-Based Restricted Stock Unit Award Agreement - EPS Target (Incorporated by reference to 
Exhibit 10.2 contained in Sleep Number's Quarterly Report on Form 10-Q for the quarter ended April 1, 2017 (File 
No. 0-25121)) 

63 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 
10.11 

10.12 

10.13 

10.14 

10.15 

Description 

  Sleep Number Executive Investment Plan (December 1, 2014 Restatement) (incorporated by reference to Exhibit 
10.21 contained in Sleep Number's Annual Report on Form 10-K for the fiscal year ended January 3, 2015 (File No. 
0-25121)) 

  Employment Offer Letter from Sleep Number Corporation to Shelly R. Ibach dated February 9, 2007 (incorporated by 
reference to Exhibit 10.30 contained in Sleep Number's Annual Report on Form 10-K for the fiscal year ended 
December 29, 2012 (File No. 0-25121)) 

  Sleep Number Corporation Executive Physical Plan (incorporated by reference to Exhibit 10.27 contained in Sleep 
Number's Annual Report on Form 10-K for the fiscal year ended January 3, 2015 (File No. 0-25121)) 

  Summary of Executive Tax and Financial Planning Program (incorporated by reference to Exhibit 10.27 contained in 
Sleep Number’s Annual Report on Form 10-K for the fiscal year ended December 31, 2016 (File No. 0-25121)) 

  Amended and Restated Sleep Number Corporation Executive Severance Pay Plan (incorporated by reference to 
Exhibit 10.2 contained in Sleep Number's Quarterly Report on Form 10-Q for the quarter ended July 1, 2017 (File No. 
0-25121)) 

10.16* 

  Summary of Non-Employee Director Compensation 

10.17 

10.18 

10.19 

10.20 

10.21 

10.22 

10.23 

10.24 

10.25 

10.26 

  Master Supply Agreement dated July 1, 2013 between the Company and Supplier (1) (incorporated by reference to 
Exhibit 10.1 contained in Sleep Number's Quarterly Report on Form 10-Q for the quarter ended September 28, 2013 
(File No. 0-25121)) 

  Retailer Program Agreement effective as of January 1, 2014 by and between Synchrony Bank, Sleep Number 
Corporation and Select Comfort Retail Corporation (1) (incorporated by reference to Exhibit 10.1 contained in Sleep 
Number's Quarterly Report on Form 10-Q for the quarter ended June 28, 2014 (File No. 0-25121)) 

  First Amendment to Retailer Program Agreement, dated effective as of September 29, 2014 by and between 
Synchrony Bank, Sleep Number Corporation and Select Comfort Retail Corporation (incorporated by reference to 
Exhibit 10.1 contained in Sleep Number's Current Report on Form 8-K filed October 1, 2014 (File No. 0-25121)) 

  Second Amendment to Retailer Program Agreement, dated November 4, 2015 by and between Synchrony Bank, Sleep 
Number Corporation and Select Comfort Retail Corporation (1) (incorporated by reference to Exhibit 10.5 contained in 
Sleep Number’s Quarterly Report on Form 10-Q for the quarter ended October 3, 2015 (File No. 0-25121)) 

  Third Amendment to Retailer Program Agreement, dated June 26, 2018 by and between Synchrony Bank, Sleep 
Number Corporation and Select Comfort Retail Corporation (1) (incorporated by reference to Exhibit 10.1 contained in 
Sleep Number’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2018 (File No. 0-25121)) 

  Sleep Number Corporation Non-Employee Director Deferral Plan (incorporated by reference to Exhibit 10.1 
contained in Sleep Number's Current Report on Form 8-K filed September 16, 2011 (File No. 0-25121)) 

  Amended and Restated Credit and Security Agreement, dated as of February 14, 2018 among Sleep Number 
Corporation, U.S. Bank National Association and the several banks and other financial institutions from time to time 
party thereto (incorporated by reference to Exhibit 10.29 contained in Sleep Number’s Annual Report on Form 10-K 
filed for the fiscal year ended December 30, 2017 (File No. 0-25121)) 

  First Amendment to Amended and Restated Credit and Security Agreement, dated as of February 11, 2019 among 
Sleep Number Corporation, U.S. Bank National Association and the several banks and other financial institutions from 
time to time party thereto (incorporated by reference to Exhibit 10.29 contained in Sleep Number’s Annual Report on 
Form 10-K filed for the fiscal year ended December 29, 2018 (File No. 0-25121)) 

  Third Amendment to Lease Agreement dated August 27, 2019 between Sleep Number Corporation and IPT SALT 
LAKE CITY DC II LLC (successor in interest to CLFP – SLIC 8, L.P.) (incorporated by reference to Exhibit 10.1 
contained in Sleep Number’s Quarterly Report on Form 10-Q filed for the fiscal quarter ended September 28, 2019 
(File No. 0-25121)) 

  Form of Non-Statutory Stock Option Award Agreement (Employee) under the Sleep Number Corporation Amended 
and Restated 2010 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.2 contained in Sleep Number’s 
Quarterly Report on Form 10-Q filed for the fiscal quarter ended September 28, 2019 (File No. 0-25121)) 

10.27 

  Form of Performance Adjusted Restricted Stock Unit Award Agreement (ROIC) (Senior Team) under the Sleep 
Number Corporation Amended and Restated 2010 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.3 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 

10.28 

10.29 

10.30 

10.31 

10.32 

Description 

contained in Sleep Number’s Quarterly Report on Form 10-Q filed for the fiscal quarter ended September 28, 2019 
(File No. 0-25121)) 

  Form of Performance Adjusted Restricted Stock Unit Award Agreement under the Sleep Number Corporation 
Amended and Restated 2010 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.4 contained in Sleep 
Number’s Quarterly Report on Form 10-Q filed for the fiscal quarter ended September 28, 2019 (File No. 0-25121)) 

  Form of Restricted Stock Unit Award Agreement (Non-Employee Director) under the Sleep Number Corporation 
Amended and Restated 2010 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.5 contained in Sleep 
Number’s Quarterly Report on Form 10-Q filed for the fiscal quarter ended September 28, 2019 (File No. 0-25121)) 

  Form of Restricted Stock Unit Award Agreement (3-Year Ratable Vest) under the Sleep Number Corporation Amended 
and Restated 2010 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.6 contained in Sleep Number’s 
Quarterly Report on Form 10-Q filed for the fiscal quarter ended September 28, 2019 (File No. 0-25121)) 

  Form of Restricted Stock Unit Award Agreement (3-Year Cliff Vest) under the Sleep Number Corporation Amended 
and Restated 2010 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.7 contained in Sleep Number’s 
Quarterly Report on Form 10-Q filed for the fiscal quarter ended September 28, 2019 (File No. 0-25121)) 

  Form of Non-Statutory Stock Option Award Agreement (Non-Employee Director) under the Sleep Number 
Corporation Amended and Restated 2010 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.8 contained 
in Sleep Number’s Quarterly Report on Form 10-Q filed for the fiscal quarter ended September 28, 2019 (File No. 0-
25121)) 

10.33* 

  Fourth Amendment to Retailer Program Agreement, dated December 20, 2019 by and between Synchrony Bank, Sleep 
Number Corporation and Select Comfort Retail Corporation 

21.1 

  Subsidiaries of the Company (incorporated by reference to Exhibit 21.1 contained in Sleep Number’s Annual Report 
on Form 10-K for the fiscal year ended December 30, 2017 (File No. -25121)) 

23.1* 

  Consent of Independent Registered Public Accounting Firm 

24.1* 

  Power of Attorney 

31.1* 

  Certification of CEO pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

31.2* 

  Certification of CFO pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

32.1* 

  Certification of CEO pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350 

32.2* 

  Certification of CFO pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350 

101.INS* 

XBRL Instance Document – the instance document does not appear in the Interactive Data File because its XBRL 
tags are embedded within the Inline XBRL document 

101.SCH*    XBRL Taxonomy Extension Schema Document 

101.CAL*    XBRL Taxonomy Extension Calculation Linkbase Document 

101.DEF* 

  XBRL Taxonomy Extension Definition Linkbase Document 

101.LAB*    XBRL Taxonomy Extension Label Linkbase Document 

101.PRE* 

  XBRL Taxonomy Extension Presentation Linkbase Document 

104* 

  Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101) 

(1)  Confidential treatment has been requested by the issuer with respect to designated portions contained within document. Such portions have been omitted and filed 

separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities and Exchange Act of 1934, as amended. 

* Filed herein. 

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the registrant has duly caused this 
report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

Dated:  February 25, 2020 

SLEEP NUMBER CORPORATION 
(Registrant) 

By: 

By: 

By: 

  /s/ Shelly R. Ibach 
  Shelly R. Ibach 
  Chief Executive Officer 
  (principal executive officer) 

  /s/ David R. Callen 
  David R. Callen 
  Chief Financial Officer 
  (principal financial officer) 

  /s/ Robert J. Poirier 
  Robert J. Poirier 
  Chief Accounting Officer 
  (principal accounting officer) 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
POWER OF ATTORNEY 

Know all persons by these presents, that each person whose signature appears below constitutes and appoints Shelly R. Ibach, David 
R. Callen and Sam R. Hellfeld, and each of them, as such person’s true and lawful attorneys-in-fact and agents, with full power of 
substitution and resubstitution, for such person and in such person’s name, place and stead, in any and all capacities, to sign any and 
all amendments to this Report, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the 
Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to 
do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and 
purposes as such person might or could do in person, hereby ratifying and confirming that all said attorneys-in-fact and agents, or any 
of them or their or such person’s substitute or substitutes, may lawfully do or cause to be done by virtue thereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on 
behalf of the registrant and in the capacities and on the date or dates indicated. 

Name 

/s/ Jean-Michel Valette 
Jean-Michel Valette 

/s/ Shelly R. Ibach 
Shelly R. Ibach 

/s/ Daniel I. Alegre 
Daniel I. Alegre 

/s/ Stephen L. Gulis, Jr. 
Stephen L. Gulis, Jr. 

/s/ Michael J. Harrison 
Michael J. Harrison 

/s/ Deborah L. Kilpatrick 
Deborah L. Kilpatrick 

/s/ Brenda J. Lauderback 
Brenda J. Lauderback 

/s/ Barbara R. Matas 
Barbara R. Matas 

/s/ Kathleen L. Nedorostek 
Kathleen L. Nedorostek 

/s/ Michael A. Peel 
Michael A. Peel 

Title 

Date 

  Chairman of the Board 

  February 23, 2020 

  February 25, 2020 

  February 21, 2020 

  February 23, 2020 

  February 20, 2020 

  February 19, 2020 

  February 21, 2020 

  February 20, 2020 

  February 21, 2020 

  February 24, 2020 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

67 

 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
   
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
 
 
 
 
   
   
 
SLEEP NUMBER CORPORATION AND SUBSIDIARIES 
Schedule II - Valuation and Qualifying Accounts 
(in thousands) 

Description 
Allowance for doubtful accounts 

Balance at beginning of period 

Additions charged to costs and expenses 
Deductions from reserves 

Balance at end of period 

2019 

2018 

2017 

   $ 

   $ 

699      $ 
1,391        
(1,192 )      
898      $ 

714      $ 
815        
(830 )      
699      $ 

884   
915   
(1,085 ) 
714   

68 

 
 
  
    
    
  
     
         
         
    
     
     
 
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