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St. James's Place plc

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FY2020 Annual Report · St. James's Place plc
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2020
A NN UA L R EPORT A ND ACCOUN TS 2020

We are St. James’s Place.

 ‘Giving you the 
confidence to create 
the future you want.’

Our purpose is to give our clients, 
advisers, employees, shareholders 
and wider society the confidence 
to create the futures they want. 

What we do
We plan, grow and protect the financial futures of businesses 
and individuals across the UK by providing an end-to-end wealth 
management proposition. We offer clients access to our full 
range of wealth management products and services through 
personal, face-to-face advice delivered by the Partnership, our 
4,338-strong group of advisers. We tailor clients’ investments 
to match their financial goals, supporting the delivery of positive 
client outcomes. 

2020 Performance Highlights
St. James’s Place (SJP) continued to demonstrate resilience in exceptional market 
conditions in 2020, reporting substantial gross and net inflows throughout the year.

Underlying cash result1

Gross inflows

£264.7m

(Down 3% from £273.1 million in 2019)

£14.3bn

(Down 5% from £15.1 billion in 2019)

Net inflows

Dividends per share

£8.2bn

(Down 8% from £9.0 billion in 2019)

38.49p

(Down 23% from 49.712 pence in 2019)

IFRS profit after tax 

£262.0m

(Up 79% from £146.6 million in 2019)

European embedded value 
(EEV) operating profit1

£919.0m

(Down 3% from £952.0 million in 2019)

Funds under management

£129.3bn

(Up 11% from £117.0 billion in 2019)

117.0

129.3

+11%

90.7

95.6

75.3

1   The Underlying cash result and EEV operating profit 
are alternative performance measures (APMs). The 
Glossary of Alternative Performance Measures on 
pages 232 to 234 defines these APMs and explains 
why they are useful. The Underlying cash result is 
reconciled to International Financial Reporting 
Standards (IFRS) on pages 59 and 60.

2   The dividend per share disclosed in 2019 was 

49.71 pence, which was prior to the Board’s decision 
in April 2020 to withhold 11.22 pence per share until 
such a time as the financial and economic impacts 
of COVID-19 became clearer. The withheld amount 
of 11.22 pence per share has now been reinstated 
as a further 2019 interim dividend and will be paid on 
24 March 2021 to shareholders on the register on 5 
March 2021. For further information, refer to page 5. 

2016

2017

2018

2019

2020

1

Contents
Strategic Report
Chief Executive’s Report  .................................... 4

COVID-19 Update  ............................................... 10

Market Overview  ................................................ 12

How we do Business  ........................................ 14

Our Business Model  .......................................... 16

Our Strategy  ........................................................ 18

Delivering Positive  
Outcomes to Clients ......................................  20

Growing and Developing  
the Partnership  ..............................................  22

Enhancing our Investment Proposition  ...  24

Achieving Sustainable Growth in Profits  ... 26

Attracting, Retaining  
and Developing Talent ..................................  28

Our Responsible Business  .............................  30

Chief Financial Officer’s Report  ....................  50

Financial Review ................................................  54

Risk and Risk Management  ...........................  73

Approval of the Strategic Report  ..................  81 

Governance
Board of Directors  .............................................  84

Chair’s Report  ....................................................  86

Corporate Governance Report  
(including section 172(1) Statement) ...........  88

Report of the Audit Committee  ................... 104

Report of the Risk Committee  ..................... 112

Report of the Nomination Committee  ......  117

Report of the Remuneration  
Committee  .......................................................  121

Directors’ Report  .............................................  140

Statement of Directors’  
Responsibilities  ............................................... 143

Financial Statements
Independent Auditors’ Report to the  
Members of St. James’s Place plc  ............ 146

Consolidated Financial Statements  
under International Financial  
Reporting Standards  .....................................  153

Parent Company Financial  
Statements under Financial  
Reporting Standard 101  ...............................  214

Supplementary Information:  
Consolidated Financial Statements  
on a Cash Result Basis (Unaudited)  .......... 221

Other Information
Shareholder Information  .............................. 230

How to Contact us and Advisers  ................ 231

Glossary of Alternative  
Performance Measures ................................. 232

Glossary of Terms  .......................................... 235

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONwww.sjp.co.ukANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT2

ST. JAMES’S PLACE PLCSTRATEGIC REPORT3

Strategic Report
Chief Executive’s Report  .................................... 4

COVID-19 Update  ............................................... 10

Market Overview  ................................................ 12

How we do Business  ........................................ 14

Our Business Model  .......................................... 16

Our Strategy  ........................................................ 18

Delivering Positive  
Outcomes to Clients ......................................  20

Growing and Developing  
the Partnership  ..............................................  22

Enhancing our Investment Proposition  ...  24

Achieving Sustainable Growth in Profits  ... 26

Attracting, Retaining  
and Developing Talent ..................................  28

Our Responsible Business  .............................  30

Chief Financial Officer’s Report  ....................  50

Financial Review ................................................  54

Risk and Risk Management  ...........................  73

Approval of the Strategic Report  ..................  81

Engaging with 
stakeholders

St. James’s Place has built its success by forging 
long-lasting, trusted relationships with all our 
stakeholders, from clients and the Partnership 
through to our employees, shareholders, and the 
communities in which we operate.

Our stakeholders share the common goal of 
delivering great client outcomes. Whilst this is 
central to our culture, we appreciate that we 
have responsibilities that extend beyond our 
clients alone, and so we recognise the importance 
of open engagement with all our stakeholders. 
This builds trust and enables us to continue to 
develop our business in a way that creates value 
for all stakeholders, underpinning our drive to be 
a leading responsible business.

Throughout this Strategic Report we provide 
examples of how we engage with our stakeholders 
in support of our strategic priorities. We provide 
additional detail around how this helps to inform 
Board decision-making in our section 172(1) 
Statement on pages 88 to 95 of our Corporate 
Governance Report.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONwww.sjp.co.ukANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT4

Chief Executive’s Report

 “Our operations and 
performance during 2020 
were inevitably disrupted by 
the lockdowns and social 
distancing. However, I am 
very pleased to report 
that our business has 
demonstrated real resilience 
and made further progress.”

£129.3bn

Funds under management 
2019: £117.0 billion

38.49 pence per share 

Full year dividend 
2019: 49.71 pence per share

£14.3bn

Gross inflows 
2019: £15.1 billion

ST. JAMES’S PLACE PLCSTRATEGIC REPORT5

2019 withheld dividend
At the outset of the pandemic the Board 
made the decision to withhold 11.22 pence 
of the 2019 final dividend, until such time 
when the financial and economic impact 
of COVID-19 became clearer. This prudent 
decision provided the funds to ensure we 
had the ability and flexibility to continue to 
provide clients with the quality of service 
they would need through the Partnership in 
scenarios that had the potential to become 
significantly more challenging. 

I am pleased to report that those potential 
scenarios did not come to pass and 
therefore we have not needed to utilise 
those funds. Whilst the pandemic is still 
on-going, we now have greater visibility 
on the financial and economic impact 
to-date and a vaccination programme is 
being rolled out across the UK. These 
developments, together with the proven 
financial resilience of the business, gives 
us confidence to now pay the withheld 
amount as a further 2019 interim dividend 
of 11.22 pence per share on 24 March 2021 
to shareholders on the register at the close 
of business on 5 March 2021.

2020 dividend
The dividend for 2020 has been determined 
under our existing dividend policy which is 
to pay out circa 80% of the underlying 
cash result. No interim dividend for 2020 
was declared and the Board is therefore 
proposing a final dividend of 38.49 pence 
per share to be paid, subject to approval of 
shareholders at our AGM, on 21 May 2021 
to shareholders on the register at the close 
of business on 16 April 2021. A Dividend 
Reinvestment Plan continues to be available 
for shareholders.

Introduction
2020 was an extraordinary year for 
individuals, families, businesses and 
broader societies across the globe, with 
events shaped by the COVID-19 pandemic 
that began early in the year. Our lives have 
been disrupted and we have all had to 
protect the physical, mental and financial 
health of ourselves, our friends and loved 
ones, our colleagues, and the vulnerable. 
All of us have had to be agile and adapt to a 
rapidly changing environment. Some detail 
on how we at St. James’s Place adapted 
through 2020 is provided on pages 10 
and 11. 

Our operations and performance during 
2020 were inevitably disrupted by the 
lockdowns and social distancing. 
However, amidst this most challenging of 
years, I am very pleased to report that our 
business has demonstrated real resilience 
and made further progress, supported by 
our engagement with our clients, our recent 
major investment in technology platforms, 
and the agility of our advisers and employees. 

Our people, together with the broader 
St. James’s Place community, have worked 
commendably in the most trying of 
circumstances. They have demonstrated 
once again the core values and behaviours 
that we hold dear so I would like to thank 
them all for their hard work, dedication 
and commitment.

Operating performance
After a strong start to 2020 with 12% 
growth in gross investments during the first 
quarter, the impact of the COVID-19 related 
restrictions in the second and third 
quarters resulted in gross inflows that 
were lower than the same periods in 2019. 
Encouragingly, fourth quarter gross inflows 
underscored the resilience of our business 
with a modest improvement on 2019, 
providing for full year gross inflows of 
£14.3 billion – 5% lower year on year. 

The position for net investments followed 
a similar pattern, with a full year total of 
£8.2 billion – 8% lower than in 2019 but 
still equivalent to 7% of opening funds 
under management. The ability to attract 
and retain investments in 2020 is a great 
demonstration of the strength of 
relationships our advisers enjoy with 
their clients. 

These strong net flows, together with 
robust markets, increased funds under 
management by 11% to a record 
£129.3 billion at the end of the year. 

Financial performance 
Whilst the growth in funds under 
management bodes well for future income, 
our income in 2020 was impacted by the 
more challenging new business and 
investment markets. Despite a more 
difficult external environment we continued 
to invest in the business, albeit at a more 
modest pace. 

Once again, the outcome for the year was 
significantly impacted by the Financial 
Services Compensation Scheme (FSCS) 
levy we incurred. Our contribution to the 
levy in 2020 was £36.7 million some 33% 
higher than a year ago. Whilst we continue 
to support an industry safety net for 
consumers, the increasing size of the levy 
is a real concern and source of frustration. 
Good companies are having to continue to 
fund a significant cost over which they have 
no control or influence.

Taking all this together, the underlying 
cash result for 2020 was £264.7 million 
versus £273.1 million in 2019. Given the 
unprecedented and challenging conditions 
during the year, we see this as a very 
robust outcome.

As we look forward, we must ensure we are 
an agile and dynamic business, one that is 
able to flex to the changing needs of both 
the Partnership and clients. To ensure we 
have our investment, our resources, and 
our people in the right areas to drive our 
business forward, in early 2020 we began 
a review of how we’re organised to deliver 
against our strategic priorities.

During 2021 we are therefore simplifying 
our operations where we can, removing 
duplication of work and stopping those 
tasks that are now no longer needed. 
Unfortunately, this streamlining of the 
business means a loss of around 200 
roles from across the St. James’s Place 
business. We hope, however, that a 
combination of filling vacant roles across 
the business and a voluntary redundancy 
programme in appropriate areas, will 
mitigate the number of individuals 
impacted by this difficult decision.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT6

Chief Executive’s Report continued

 “The value of having a trusted 
financial adviser was evident 
in this most challenging of 
years when market volatility 
was heightened, economic 
uncertainty reigned, and 
concerns over personal 
health and wealth will have 
been front of mind for many.” 

Supporting clients
We seek to give clients the confidence 
to create the futures they wish for and 
we recognise that supporting long-term, 
trusted relationships between our advisers 
and their clients is critical to achieving 
that. The value of having a trusted 
financial adviser was evident in this most 
challenging of years when market volatility 
was heightened, economic uncertainty 
reigned, and concerns over personal health 
and wealth will have been front of mind for 
many. In these circumstances, the careful, 
guiding hand of our advisers will have 
brought reassurance, comfort and 
confidence for clients and helped to 
ensure they remained on track to meet 
their long-term objectives.

The nature of client engagement did of 
course change from the physical to the 
virtual, so it has been important that we 
and our advisers adapt and evolve our 
service proposition accordingly. We know, 
for example, that advisers increased the 
frequency of their client interactions, 
making use of virtual meeting platforms 
to stay in touch with them at a much 
needed time. We naturally supported this 
shift and made available to advisers other 
technological capability to support their 
client engagement, including the launch 
of Qwil, a secure messaging app, and 
DocuSign, an electronic signature tool.

While we look to client and adviser 
satisfaction as being key yardsticks for 
the success of our client relationships 
it is nonetheless pleasing that 
St. James’s Place continues to gain external 
recognition in the shape of industry awards. 
The highlight was once again being voted by 
clients as the ‘Wealth Manager of the Year’ 
in the City of London Awards for the sixth 
successive year, recognition of 
the consistent quality of our service and 
client proposition.

We have long recognised that financial 
advice provides not only financial benefits 
for clients, but non-financial benefits too, 
so we were delighted to work with the 
International Longevity Centre (ILC) in 
preparing their report that was published in 
2020. This report explored the non-financial 
benefits of financial advice and it found that 
‘people who take advice are more confident 
about their financial future and better 
prepared for retirement’ and that ‘advice 
improves financial literacy, confidence, and 
delivers greater control, reassurance and 
peace of mind’.

Supporting the St. James’s Place 
Partnership
The Partnership performed tremendously 
well during a very difficult operating 
environment in 2020. Our advisers adapted 
quickly to rapidly changing circumstances, 
demonstrating real agility and flexibility in 
order to maintain their support for their 
clients and keep their businesses healthy. 
Their efforts have been aided by the 
investments we have made over time 
in strengthening our overall support 
proposition for them, not least in 
technology and infrastructure.

In 2020 we safely decommissioned our 
legacy back-office administration systems 
following completion of migration to our 
new Bluedoor platform in 2019. The 
investment we have made into building this 
new, modern IT platform has already served 
the business well, providing us with a much 
greater degree of operational resilience 
through the pandemic. It has also been 
key to enabling the rapid deployment of 
complementary technologies to better 
service the Partnership and clients 
during lockdown.

Our collaboration with Salesforce gathered 
pace through the year and together with 
Bluedoor we now have a leading, scalable 
technology infrastructure that will benefit 
all stakeholders in the years ahead. We will 
continue to build additional functionality 
into our back-office systems and broader 
technology infrastructure, ensuring that 
we optimise our systems and processes.

Supporting and developing the Partnership 
has been critical to our success over time 
and we are pleased to have made further 
progress in 2020. In addition to the core 
programmes noted above, we have sought 
to invest in other ways to make it easier for 
our advisers to engage with clients and 
manage their businesses. We believe there 
is considerable potential for further growth 
in Partner productivity in the coming years 
and ‘making it easier to do business’ will be 
a key foundation to this outcome.

We retain a strong commitment to growing 
the Partnership so that we can provide 
value-added financial advice and services 
to more clients over time. However, during 
the COVID-19 crisis we took the deliberate 
step of slowing experienced recruitment 
activity. We were mindful that in the face 
of the challenging external environment, 
financial advisers across the UK will have 
rightly been focused on supporting 
their existing clients and keeping their 
businesses secure and we therefore did 
not wish to distract them from this 
important work.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT “Our proposition for 
advisers and clients is 
stronger than ever, so we 
remain confident in our 
ability to attract advisers 
of the highest calibre to 
our business.” 

7

We also made changes to our Academy 
programmes, pausing new intakes during 
the early period of the pandemic and moved 
all existing cohorts of ‘students’ to virtual 
learning environments. 

These deliberate actions naturally resulted 
in lower growth in the Partnership than 
normal and we ended the year with a total 
of 4,338 advisers, 1.6% higher than at the 
end of 2019. 

Our proposition for advisers and clients is 
stronger than ever, so we remain confident 
in our ability to attract advisers of the 
highest calibre to our business. With both 
the recruitment of experienced advisers and 
new Academy intakes having now restarted, 
2021 will see us getting back to building the 
Partnership with a recovery in growth to 
some 3-5% for the year. 

Looking further ahead the external market 
of experienced advisers has not been 
growing materially and, taking account 
of the average age of these advisers, we 
expect the size of the adviser market to 
reduce in coming years. Consequently, the 
importance and success of the Academy 
will be critical to our success in future years. 
It is therefore pleasing that we start 2021 
with 244 ‘students’ in the Academy and 
we expect to see a further 350 entrants to 
financial advice join the Academy this year 
in one form or another.

Investment markets and investment 
management approach (IMA)
2020 was an extraordinary period for 
investment markets, with the first half of the 
year in particular characterised by extreme 
volatility and the second half seeing strong 
recovery across many investment markets. 
Against this backdrop the returns of our 
portfolios proved resilient helping to keep 
our clients on track towards their long-term 
financial goals.

We made a number of changes to our 
fund range during the year, including the 
appointment of Somerset Capital 
Management as the new manager of our 
Global Emerging Markets fund and the 
appointment of Pzena Investment 
Management, Sanders Capital and Artisan 
Partners to manage our Global Value fund.

Later in the year, we strengthened our global 
equity offering through the redesign of our 
Global Quality fund. Alongside our Global 
Growth fund, these multi-manager 
strategies are a key pillar of global strategic 
asset allocation within our Growth and 
Income portfolios and seek to drive client 
returns by utilising complementary 
investment styles. 

In December, we also evolved our fixed 
income range with the addition of BlueBay 
Asset Management to our Global High 
Yield Bond fund. This provides greater 
diversification within the fund through 
increased exposure to emerging 
market credit. 

We were also very pleased to launch an 
innovative range of funds designed to 
provide investment solutions around the 
challenge of decumulation. Our three 
InRetirement funds are market leading 
offerings that allow clients, with the 
guidance of their St. James’s Place adviser, 
to map out their objectives and find a 
suitable investment solution that is able 
to support a specific withdrawal profile, 
according to their specific needs.

St. James’s Place has a responsibility to 
support positive client outcomes through 
our IMA but also the need to do so in a way 
that has a positive impact on the world we 
live in. We are therefore pleased to have 
delivered on our commitment to have all 39 
of our external fund management houses 
as signatories to the United Nations 
Principles for Responsible Investment 
(UNPRI). We have also progressed our client 
disclosures around responsible investing, 
launching in July the first of our quarterly 
Portfolio Carbon Emissions Reports. This 
level of transparency helps us, advisers and 
clients consider how the carbon footprint 
of our portfolios compare to equivalent 
benchmarks. In line with our goal of greater 
transparency, in July we also published our 
first Value Assessment Statements, a 
detailed review of the value offered by our 
broad range of unit trust funds.

We strongly believe the developments 
we implemented in 2020 will continue 
the on-going journey to future proof our 
investment proposition and ensure we 
continue to offer a compelling fund range 
to our clients.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT8

Chief Executive’s Report continued

St. James’s Place Asia  
funds under management

£1.2bn

26% higher than 2019

Rowan Dartington  
funds under management

£2.9bn

3% higher than 2019 

Asia
Our Asian operations have faced some 
considerable external challenges over the 
last two years firstly with the US/China 
trade rhetoric and the demonstrations in 
Hong Kong during 2019, and then the 
COVID-19 pandemic in 2020.

Whilst these challenges naturally 
impacted our planned growth trajectory, 
it is nonetheless pleasing to report gross 
inflows for the year of £321 million, growth 
of some 27% year on year whilst net inflows 
were 15% higher at £257 million. Funds 
under management ended the year 26% 
higher at £1.2 billion. 

We remain confident about the long-term 
potential for St. James’s Place in Asia given 
both the fundamental attractiveness of 
the opportunity for high quality wealth 
management businesses in those markets, 
and the investment we have already made 
to develop our scale and capabilities in our 
chosen territories.

Having reached more than £1bn in FUM, 
we have moved to prioritise a focus on 
accelerating the path to cash result 
profitability. As part of this journey we took 
the decision to reduce the number of new 
adviser entrants in the business and 
therefore ended 2020 with 132 remaining 
but experienced advisers.

This shift in focus meant that the annual 
net investment cost for our Asian 
operations peaked in 2019 with the 2020 
net investment reduced. As the income 
from existing funds under management 
starts to flow through, we expect the future 
net investment cost to reduce year by year 
with the operations becoming cash result 
positive in 2025. 

Rowan Dartington
Rowan Dartington continues to play an 
important role in complementing the 
investment capabilities of our IMA, 
providing an attractive and differentiated 
proposition that supports our ability to 
attract advisers to the Partnership and for 
our advisers to attract and retain clients.

In 2020, the difficult trading conditions 
caused by the pandemic also impacted new 
business for Rowan Dartington with gross 
inflows some 17% lower at £426 million 
and net inflows 24% lower at £278 million. 
Funds under management ended 2020 at 
£2.9 billion which was 3% higher than the 
start of the year.

The combination of lower flows and volatile 
markets reduced the planned income of 
the business. However, strong expense 
discipline resulted in a lower net investment 
cost in 2020 compared to 2019. We expect 
the investment cost to continue to decline in 
coming years with the operations becoming 
cash generative in 2024. 

Responsible Business
We aspire to be a leading responsible 
business, one that demonstrates positive 
social impact from our core business 
activities. It was therefore a really proud 
moment when SJP achieved the Business 
In The Community – Community Mark, 
one of only 37 companies worldwide 
who currently enjoy this status. 

A key value of St. James’s Place is to give 
back to those who are less fortunate 
through the work of the St. James’s Place 
Charitable Foundation. The pandemic had a 
significant impact on the charity sector, with 
many fundraising events cancelled. The 
Foundation was not immune from these 
challenges, but I’m delighted to announce 
that our community still raised a fantastic 
£9 million (including matching) which 
enabled the Foundation to provide more 
than £10.5 million of grants to support 
many great causes through a difficult year. 
We were also able to advance future 
commitments and increase the flexibility 
of our grant giving.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT9

As well as helping those charities with 
whom the Foundation had an existing 
relationship, a special Foundation appeal to 
our community raised £550,000 (including 
matching) for the National Emergencies 
Trust and NHS Charities Together, two 
leading charities involved in the Country’s 
frontline COVID-19 response. The 
fundraising supplemented a donation of 
£200,000 by the Foundation to the National 
Emergencies Trust and a combined 
Corporate and Foundation donation of 
£150,000 to the Trussell Trust.

Of equal importance to providing financial 
support, was providing the time and effort 
of our people, so during the pandemic we 
allowed all employees to take unlimited 
volunteering days.

As covered earlier in my statement, as the 
custodian of £129.3 billion of our clients’ 
savings and pensions, it is important that 
we invest this money in a responsible 
manner, ensuring that we have a positive 
impact on the world around us. We have 
developed our approach to responsible 
investing over time and we are also 
progressing our reporting frameworks with 
our Task Force on Climate-related Financial 
Disclosures (TCFD) report for 2020 to 
become available on our website. In 2020 
we took the important step of joining the 
Net Zero Asset Owners Alliance (NZAOA), 
making a public commitment that all our 
investment portfolios will be carbon neutral 
by 2050. We have the desire for both 
ambition and action in order to drive 
positive change.

New Chair 
I am delighted to welcome Paul Manduca to 
the Board as a Non-executive Director and, 
subject to regulatory approval, Chair 
designate. Paul brings a wealth of expertise 
and experience to the Board and I look 
forward to working with him in the 
years ahead.

I would like to take the opportunity to 
express my sincere thanks to Iain Cornish 
who will be stepping down from the Board 
as Chairman at the 2021 AGM. Iain has 
provided wise and valuable counsel to the 
Board since joining in 2011 and we wish him 
well for the future. 

Outlook 
2020 was an extraordinary year that will 
be etched on our memories for many 
years to come and will have changed how 
individuals choose to live their lives and 
set their future aspirations. Against that 
backdrop, we were delighted with the 
resilience of the St. James’s Place business 
which again delivered for its clients, 
Partners shareholders and employees. 

During 2020, despite the disruption caused 
by COVID-19, we continued with our 5 year 
business planning cycle although we were 
able to factor in the lessons we have learned 
from navigating the pandemic. As part of 
this review, we have tested and refined our 
planning assumptions for St. James’s Place 
in the light of the attractive market outlook 
for our face to face advisory business 
model, the scale of the business we 
have achieved today with funds under 
management of £129.3 billion at 
31 December 2020, and the ongoing 
developments we have made to our 
technology infrastructure. The key 
planning assumptions for the five-year 
period are now:

•  We believe that the demand for trusted 
advice and helping individuals’ financial 
wellbeing, is stronger than ever. As the 
largest wealth manager in the UK, with 
the quality of The Partnership and the 
strength of our client proposition, together 
with the resilience of our community, we 
are ideally placed to continue to grow 
gross flows at some 10% per annum.

•  This growth will be supported by the 

continued recruitment of experienced 
advisers, Academy graduations and 
an increase in productivity through 
supporting Partners to grow their 
businesses and making St. James’s Place 
easier to do business with.

•  The advice and service provided to clients 
by the Partnership, together with their 
strong relationships and our client 
proposition, will provide for continued 
strong retention.

•  This continued growth in gross flows and 
strong retention should see funds under 
management increase to in excess of 
£200 billion by the end of 2025. This will, 
however, be influenced by investment 
returns.

•  Whilst we will continue to invest in the 

business to support our continued growth 
and maintain our market leading position, 
the technological foundations that we 
have in put in place provide us with 
greater operating flexibility and efficiency 
such that our annual expense growth 
going forward will be around 5%. 

•  Year by year, growth in the cash income 
emerging from the release of funds in 
gestation will support significant growth 
in the underlying cash result.

•  A dividend pay-out ratio set at 70% of the 
underlying cash result, balancing cash 
distributions to shareholders and 
retention in the business, in particular 
given the change in mix towards pensions 
business; future interim dividends will be 
set at 30% of the full year dividend for the 
prior year. 

Clearly the external environment will be 
important but achievement of these 
planning assumptions would see 
St. James’s Place continue to deliver 
attractive new business growth over the 
next five years and, underpinned by the 
release of cash from funds in gestation, 
significant growth in the cash result and 
therefore dividends per share. 

In the near term, whilst we are encouraged 
by the moderate growth in new business we 
have seen in the early weeks of 2021, the 
external environment remains challenging. 
There remain difficult months ahead but as 
COVID-19 restrictions ease, we are hopeful 
there will be an economic recovery and we 
will see a return to more normal growth in 
new client investments.

ANDREW CROFT
Chief Executive

24 February 2021

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT10

COVID-19 Update

Q&A
The COVID-19 pandemic 
had an impact across all 
areas of our business in 
2020. Andrew Croft, 
Chief Executive Officer, 
answers here some key 
questions around how the 
business responded to 
the pandemic and what 
lessons have been 
learned for the future.

Q. WHAT WERE THE KEY PRIORITIES
FOR ST. JAMES’S PLACE AS THE
COVID-19 PANDEMIC ESCALATED
IN EARLY 2020?
Given the speed with which the pandemic 
escalated here in the UK, our initial focus 
was on three priorities: first, ensuring the 
safety and wellbeing of all our people, 
whether employees or the Partnership; 
second, optimising our operating systems 
and processes so that we and our advisers 
could continue to provide uninterrupted 
support to clients throughout these difficult 
and unique times; and third, extending our 
financial support through the grants 
provided by the St. James’s Place Charitable 
Foundation to those charities we support.

Q. WHAT STEPS DID YOU TAKE TO
ADDRESS THESE PRIORITY AREAS?
Having set these priorities in place, we were 
then able to respond quickly and with clarity 
of focus. For example, we transitioned rapidly
to remote working practices for our people, 
leveraging the flexibility that already existed 
within our technology estate. This meant that 
within a matter of days of the initial national 
lockdown we had all but a handful of our 
employees performing critical roles (for 
example managing the post) working from 
home. We also recognised the need to 
consider the physical and mental health of 
our people in this new environment so we 
provided staff and their families with access 
to online 24/7 GP services, mobilised our 
Mental Health First Aiders to help support 
our people, and increased the frequency of 
our communication and engagement with 
employees to ensure that social distancing 
did not result in emotional distancing. 

From the perspective of our business 
operations, we have benefited enormously 
from our investment in re-platforming our 
UK back-office administration systems to 
Bluedoor. As well as facilitating electronic 
straight through processing, Bluedoor 
enabled us to accelerate the roll out of 
complementary technology to help advisers 
continue to support their clients. For example, 
we launched DocuSign, a secure e-signature 
system that streamlines document 
verification, and we launched Qwil, a 
professional and secure messaging platform 
that facilitates conversations between 
advisers and clients. The Partnership naturally 
seeks to remain close to clients at these times 
of uncertainty, providing them with continuity 
of advice and service. Our deployment of 
these innovative tools has proved helpful 
to our advisers in achieving this.

We know that we are in a fortunate position 
to have benefited from such resilience and 
we do not take this for granted. We have 
therefore continued to do our best to provide 
help those for those who need it, particularly 
through support and funding for charities 
that are able to make a real difference in 
people’s lives. This has been particularly 
important during 2020 when the charitable 
sector has been hit hard by funding 
challenges. The St. James’s Place Charitable 
Foundation has responded by forward 
funding its financial commitments to the 
charities with which it is associated, and 
by launching a special fundraising appeal, 
which raised £550,000 from our community, 
for the National Emergencies Trust and NHS 
Charities Together. In addition, we allowed 
our employees to take unlimited volunteering 
time in support charitable causes.

Q. HOW DID YOUR APPROACH
ALTER AS THE PANDEMIC
EVOLVED OVER TIME?
Our aim throughout has been to remain 
focused on our key priority areas while 
acting with agility and flexibility to changing 
circumstances over time. For example, 
we took heed of Government advice and 
guidelines to quickly close all of our 
corporate offices early on in the pandemic, 
but we were able to re-open them in a 
COVID-19 safe way and on a case by case 
basis as and when the Government advice 
changed accordingly. This was important 
for us as while we know that our colleagues
can work remotely, this will not have been 
appropriate for all of them. 

Another example is the way in which we 
utilised the breadth of skills and expertise 
across our business in a more flexible 
manner during the year. Recognising the 
need to pivot towards areas of critical 
business dependency during March and 
April 2020, we commenced Project Switch, 
a program to redeploy some staff to those 
areas for a limited period of time. This proved 
invaluable in ensuring we continued to deploy 
appropriate levels of resource into those 
areas of most pressing operational priority.

Q. HOW HAS THE PANDEMIC
IMPACTED THE OPERATING
PERFORMANCE OF THE BUSINESS
DURING 2020?
Overall, our business has proved resilient 
in the face of the challenges presented by
the COVID-19 pandemic. Having sought 
to adapt quickly to the new operating 
environment, we saw the Partnership 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT11

working hard to support their clients at a 
time of heightened uncertainty and market 
volatility. Virtual client meetings replaced 
physical ones, allowing our advisers to 
remain in face-to-face contact with their 
clients at a time when their need for a 
guiding hand was more important than 
ever. This meant that retention of client 
investments remained strong through 2020, 
and clients continued to invest in order to 
support their long-term financial objectives.

We have though seen some impact on the 
ability of advisers to attract new clients as 
result of lockdowns, tiering systems and 
general social distancing measures. 
Technology has played an important role 
in helping advisers maintain face-to-face 
contact with existing clients, but there is 
no substitute for personal, physical 
introductions in helping to build the levels 
of trust for new adviser-client relationships.

During 2020, we attracted gross inflows 
of £14.3 billion, highlighting the enduring 
attractiveness of our overall proposition for 
clients, while the retention of over 96% of 
existing client investments resulted in net 
inflows of £8.2 billion. We think this is a 
very creditable outcome given the context 
of the operating environment we have faced.

Growth in the Partnership was also 
impacted by the COVID-19 pandemic in 
2020. Sensitive to the challenging external 
environment for many financial advice 
businesses across the UK, we decided to 
slow the pace of our experienced adviser 
recruitment activity and allow financial 
advisers to focus fully on looking after their 
clients and businesses during this time.

We also paused all new intakes to our 
Academy programmes and moved all 
existing cohorts of student to virtual 
learning and assessment. Despite this, 
continued strong adviser retention coupled 
with modest recruitment resulted in net 
adviser growth to 4,338 advisers. 

Q. WHAT HAS BEEN THE IMPACT 
OF THE COVID-19 PANDEMIC ON 
FINANCIAL PERFORMANCE 
DURING 2020? 
From a financial perspective, our fee 
income was impacted by lower investment 
market levels, particularly in the first half 
of the year, as well as more modest new 
business volumes. We continued to invest 
into the business in order to underpin future 
growth and we also accelerated investment 
into technology in order to facilitate remote 
client engagement and servicing. However, 

recognising the more challenging 
environment we also took measures to 
limit, postpone or cancel discretionary 
expenditure where possible and where 
we could be confident this would not 
impact on our ability to service clients or the 
Partnership, nor our ability to accommodate 
new business growth. Whilst we continue to 
be a very profitable business, our Underlying 
cash result has therefore decreased from 
£273.1 million in 2019 to £264.7 million 
in 2020.

Importantly, our financial position has 
remained strong throughout, with the 
resilience of our solvency position providing 
protection and comfort for all stakeholders. 
This reflects the fundamental simplicity of 
our business model and therefore the way 
in which we manage our balance sheet, 
which is to do so prudently in order to 
ensure we can safeguard our clients’ assets 
and protect our business. We recognise too 
that in order to be able to ensure our clients’ 
interests are protected, it is important that 
the Partnership remains in good financial 
health. During 2020 and in light of the 
pandemic, we undertook work to consider 
not only the potential stresses to our 
solvency and liquidity that could emerge 
from COVID-19, but also what stresses 
our Partner businesses might face and 
therefore what support we might need to 
extend to them in extremis. This thinking 
was an important input into the Board’s 
decision, in April, to withhold 11.22p of the 
proposed 2019 final dividend. 

While 2020 was a very challenging year 
for the Partnership, I am pleased that it 
has entered 2021 in good shape, both 
operationally and financially. The COVID-19 
pandemic has not ended so we will continue 
to carefully monitor the risk its presents to 
our business and the Partnership over time.

Q. WHAT KEY LESSONS HAVE YOU 
LEARNED FROM OPERATING DURING 
THE PANDEMIC?
2020 has been a very challenging year but 
one in which we have learned numerous 
lessons. We would highlight the following 
as being especially important:

First, that an engaged workforce allied to 
excellent technological capability, means 
we have been able to work remotely very 
effectively. While we look forward to the 
time when we can all come together as 
colleagues once more, we see the holistic 
benefits of operating more flexible working 
practices going forward.

Second, that the Partnership represents 
a remarkably resilient and agile collective 
of businesses that really do go the extra 
mile to support their clients. The 
challenges of 2020 have been 
considerable, but the Partnership has 
adapted admirably to the circumstances, 
displaying true entrepreneurial spirit.

Third, that we have a community of 
people within St. James’s Place who 
really do care about helping those who 
need it. The time and funds that out 
people have donated to support the 
St. James’s Place Charitable Foundation 
and other good causes, highlights this 
key aspect of our shared culture and one 
that we should be proud to preserve. 

Q. HOW HAS THE OUTLOOK FOR THE 
BUSINESS CHANGED AS A RESULT 
OF COVID-19?
While the COVID-19 pandemic has had a 
significant economic impact for the UK 
as a whole and for the personal finances 
of individuals, it has if anything increased 
the need for people to seek advice to 
help them achieve financial wellbeing. 

Social distancing and lockdown 
restrictions have resulted in individuals 
of all ages becoming even more 
comfortable with the use of technology, 
whether to access data and information, 
or as a channel for communications. 
We can leverage our scale and the 
investment we have made into these 
areas in order to enhance our leading 
proposition as a wealth management 
business built on the strength of 
personal, trusted relationships 
supported by leading technology.

Providing face-to-face advice in the 
UK has been increasingly challenging 
in recent years, with industry advisers 
facing pressures from increased 
regulation, economic volatility, 
changing client expectations and 
higher professional indemnity costs. 
The effects of operating during the 
COVID-19 pandemic have made this 
environment even more challenging, so 
St. James’s Place remains an attractive 
proposition for advisers and clients alike. 
We are therefore confident in our growth 
prospects.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT12

Market Overview 

The UK wealth market

Rising affluent wealth
Despite the adverse economic impact of 
COVID-19, total UK retail wealth remains 
large and is projected to grow, with third- 
party data suggesting that retail liquid 
assets alone account for some £3.4 trillion 
(as at the end of 2020), of which c. 70% is 
controlled by St. James’s Place’s target 
market of individuals with £50,000 to 
£5 million of investable assets (source: 
GlobalData). Additionally, individual 
wealthfrom personal pension assets and 
insurance-wrapped savings is currently 
estimated to stand at £1.2 trillion 
(source: ONS). 

We know, however, that 51% of total UK 
personal wealth is concentrated in the 
hands of savers between the ages of 45 
and 64, with an additional 36% controlled 
by those aged 65 and above (source: ONS). 
This outlines the extent of future asset 
decumulation and the size of opportunity 
that intergenerational wealth transfer 
presents. 

Increasing demand  
for financial advice
We estimate that there are c.11 million 
individuals in our target market in the UK, 
with around half currently seeking some 
form of financial advice. Although there has 
been a growing trend of low-touch, digital 
advice propositions in recent years, demand 
for personal, face-to-face advice has 
continued to grow as individuals lacking 
either the time, inclination or ability to 
manage their financial affairs, seek help 
from a trusted adviser. We expect the 
demand for face-to-face advice to continue 
to grow.

Our core market 
St. James’s Place’s core target 
market is UK individuals with 
between £50,000 and £5 million 
in investable assets. There were 
estimated to be 11 million such 
individuals at the end of 2020, and 
this number is projected to grow to 
13 million by 2024. The liquid assets 
of this group are projected to 
increase from £2.4 trillion to 
£2.7 trillion in this time (source: 
GlobalData). While there are no 
typical St. James’s Place clients, 
they all share a desire for trusted, 
face-to-face financial advice, be it 
in person or remotely. 

Factors driving this continued demand for 
advice include:

•  intergenerational wealth transfer;

•  the complexity of personal taxation;

•  the decline of defined benefit pension

schemes;

•  the flexibilities and complexities afforded 
to individuals via ‘pensions freedom’; and

•  the scale and projected growth of the UK 

savings gap.

While demand for advice continues to 
increase, the population of financial 
advisers across the UK is forecast to decline 
in the coming years as experienced advisers 
approach retirement or sell their businesses 
due to regulatory pressures. As a result, the 
‘advice gap’ looks set to widen.

Client FUM by value 
31 December 2020

5%

23%

20%

30%

22%

 <£50,000

 £500,000–£1 million

 £50,000–£250,000

 >£1 million

 £250,000–£500,000

Source: GlobalData

Against this backdrop, St. James’s Place is 
established as the leading advice-led wealth 
management business in the UK with 4,338 
advisers at the end of 2020. We are a 
business with a proven track record of 
attracting and retaining experienced 
financial advisers, as well as those looking 
to establish new careers via our Academy 
programmes.

UK individuals with between £50,000 and £5m  
of investable wealth

Active membership of private sector occupational 
pension schemes by structure 

Number of retail investment advisers 

Defined benefit

Defined contribution

Banks & Building Societies

Financial Advisor

Other

Million

2018

2019

2020f

2021f

2022f

2023f

2024f

Million

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Thousand

12/10

12/11

06/12

12/12

07/13

01/14

10/14

11/15

12/16

11/17

12/18

12/19

0

5

10

15

0

5

10

0

10

20

30

40

50

Source: GlobalData

Source: ONS

Source: FCA

ST. JAMES’S PLACE PLCSTRATEGIC REPORT13

Market trends

The UK wealth management 
market is constantly evolving, 
providing both opportunities and 
challenges to market participants. 
Below are five key trends that 
are shaping the UK wealth 
management landscape of 
tomorrow:

1. TECHNOLOGY: SHIFTING CLIENT 
EXPECTATIONS AND DIGITALLY-
ENABLED ADVISERS 
Social distancing rules and remote 
working conditions, brought about by 
COVID-19, have catalysed an industry-
wide adoption and deployment of 
digital wealth solutions aimed at 
improving client experience and adviser 
productivity. Already a growing trend 
before the pandemic, client demands 
for a more holistic digital experience 
are being driven, in large part, by online 
customer interactions with leading 
online businesses which are able to 
leverage vast amounts of customer 
data and use cutting-edge analytics to 
deliver an increasingly personalised 
service. Advisers are also benefiting 
from the proliferation of digital tools 
that drive efficiency in the onboarding 
and servicing of clients.

2. ESG INVESTING
2020 saw environmental, social and 
governance (ESG) investment approaches 
become more mainstream, as consumer 
demand for more sophisticated 
responsible investing increased 
significantly. In fact, responsible 
investment funds saw net retail sales 
of £7.1 billion in the first three quarters of 
2020, up from £1.9 billion over the same 
period in the previous year (source: The 
Investment Association). This growing 
consumer awareness highlights not only 
the need for wealth managers to be 
ESG-focused, but also the need for wealth 
managers themselves to be regarded as 
responsible businesses that create and 
foster broad value for all stakeholders. 
Furthermore, due to the rapid development 
of ESG terminology and standards, there is 
a need for ongoing adviser training to keep 
pace with sector growth, which is expected 
to increase as the implementation of 
ESMA standards, expected to take effect 
in early 2021, will require advisers to 
consider clients’ ESG preferences.

3. PERSONAL FINANCE COMPLEXITY 
The environment for managing one’s own 
personal financial affairs is increasingly 
complex. The recent surge in Government 
borrowing, as a result of COVID-19, is likely 
to lead to higher levels of client uncertainty 
as additional tax implications become 
manifest. At a macro level, investment 
decisions are made more complex by the 
2020 global recession and low interest 
rates. Similarly, at a micro level, the 
increasing burden placed on individuals for 
retirement funding, a complicated personal 
taxation regime, and changes to the 
pensions landscape in recent years all 
serve to heighten the challenges individuals 
face when considering their finances.

4. DECLINE IN THE POPULATION 
OF FINANCIAL ADVISERS
Despite FCA-approved investment 
adviser numbers seeing steady annual 
growth of around 2% in recent years 
(source: ONS), this upward trend is not 
expected to continue. Instead, industry 
experts predict that the adviser market 
will decline over the medium to long 
term as advisers either retire or sell 
their businesses in the face of a range 
of external pressures including 
regulation, economic volatility and 
cyber crime. It is therefore incumbent 
on wealth managers to strive to attract, 
retain, and in some cases, train new 
advisers in order to meet the needs of 
a growing advice market.

5. PENSIONS & INTERGENERATIONAL 
WEALTH TRANSFER
An ageing UK population inevitably 
creates an increasing need for lifetime 
income, investment and pension 
savings to last much longer than 
previously required. Meanwhile, the 
decline of defined benefit pension 
schemes in favour of defined 
contribution schemes places the onus 
on individuals, rather than employers, 
to provide for their retirement savings. 
At the other end of the scale, young 
adults entering the workforce are likely 
to have lower levels of savings in 
investments comparative to previous 
generations. This is typically due to the 
high cost of housing tying up capital. 
Intergenerational wealth transfer will 
therefore become increasingly 
important in the years ahead.

Opportunities for St. James’s Place

Maintaining a market-leading client and 
adviser proposition in an evolving wealth 
market demands that we continuously 
strive to improve our technology offering, 
as well as adapt to new client and adviser 
demands. 

This is necessary to build and ensure 
long-lasting relationships throughout 
our Partnership and client base. We also 
recognise that as we continue to grow in 
size and influence, we have the opportunity 
to effect positive social change through 
engaging in public policy, as that is 
also an important part of what makes 
St. James’s Place a responsible business.

  Find out more in Our Responsible 
Business on pages 30 to 49

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT14

How we do Business

We believe that the right culture is essential to building a successful and 
sustainable business. We have strong core values in place that reflect what 
we believe in and how we act. 

We are a warm, inclusive community 
with core values of always doing the 
right thing, being the best version of 
ourselves and investing in long-term 
relationships. We have codified the 
culture of our organisation to conserve 
and protect all those elements that 
have helped make us successful today 
and we have also identified some areas 
that we will evolve to achieve our 
strategy.

We also have a clearly articulated purpose: 
‘To give you the confidence to create the 
future you want’. By ‘you’ we mean all our 
stakeholders: employees, the Partnership, 
clients, shareholders and society. Being 
true to our core values defines who we are 
and the experience our advisers and 
clients have with us. 

Our desire is to promote and preserve the 
core values and behaviours that we regard 
as being central to the unique and valuable 
culture that is shared by all in the 
St. James’s Place community.

Culture also drives sustainable success. 
Ours is a community of many different 
stakeholders. What connects this 
community is our common goal of 
delivering great client outcomes: making 
sure that the decisions we make are 
centred around this, means we will all be 
successful. Being clear on how and why 
we do things enables us to make better 
decisions for clients, for the Partnership, 
for each other and for society. 

Giving back

Being brave 
and bold

Striving to put 
things right if 
we make 
mistakes

e right thin g

g th
in
o
D

Valuing, 
respecting  
and caring 
about people

Bein

g th

e b

H o w we do it

W h at we do

Why we exist

We w
or
k 
i
n
p
a
r

t

n

e

r

s

h

i

p

s

e

r

u

t

u

f

l

a

i

c
n
a
n
i
f
s’ 
nt

o t e ct clie

To give you 
confidence to 
create the future 
you want

 t

o plan, grow a n d   p r

e

s

t

v

e

r

s

i

o

n

o

f

o

u
r
s
e
l

v
e
s

Embracing 
diversity

Achieving and 
celebrating 
excellence

In

vesting in long term   r e l a t

Creating success 
together

h i p s

s

n

i o

Being easy to  
do business with

Helping each 
other to develop 
and grow

ST. JAMES’S PLACE PLCSTRATEGIC REPORT 
 
 
 
 
15

We also measure our 
impact by reference to the 
United Nations Sustainable 
Development Goals (UNSDGs) 
where we consider that we 
are well positioned to drive 
positive change across the 
following six goals.

The Our Responsible Business section on 
pages 30 to 49 describes our priorities in 
becoming a leading responsible business 
as well as the progress we have made on 
this journey. 

  Find out more 
on pages 
32 and 45

  Find out more 
on pages 32 
and 33.

  Find out more 
on pages 32, 
33 and 45

  Find out more 
on pages 32, 
38 and 44

Whilst delivering great client outcomes is 
central to our culture, we recognise that we 
have responsibilities that extend beyond 
our clients alone, and which incorporate 
our obligations to our employees, the 
Partnership, shareholders and the 
communities and broader society in which 
we operate.

We therefore have ambitions to be a 
leading responsible business; one that is 
able to help give clients the confidence to 
create the futures they want, but also one 
that is able to have a positive impact for all 
stakeholders over time, helping them to 
create the futures they want.

In order to help guide this ambition, we 
engage constructively and regularly 
with stakeholders, taking the 
opportunity to better understand their 
expectations of the business and how 
these should shape our forward 
direction. Our section 172 (1) Statement 
on pages 88 to 95 sets out our 
engagement programme and strategic 
decision-making in more detail.

S OCIETY

S H A R EHOLDERS

S

R

L I E

P

S U P

E
N
V

I

R

O

N

M

E

N

T

REG

U

L

A

T

O

R

S

T
N
E
M
N
R
E
V
O
G

COMMU N I T Y

  Find out more 
on pages 32, 
33 and 45

  Find out more 
on pages 32, 
38, 40 and 44

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORTTHE PARTNERSHIPCLIENTSEMPLOYEES16

Our Business Model

What makes us different

We take responsibility for providing holistic 
wealth management and financial planning  
services, delivered exclusively through the  
St James’s Place Partnership.

Clients
We place our clients at the 
centre of everything we do.

804,000

Clients

The Partnership
We promote our trusted face-to-face approach 
to financial advice exclusively through the 
St. James’s Place Partnership, with whom 
we enjoy a close and symbiotic relationship.

4,338

Advisers

St. James’s Place
We offer clients a comprehensive suite of wealth management products and 
services, and a distinct investment management approach. We provide the 
Partnership with the tools and support for advisers to build sustainable 
businesses and develop long-term client relationships.

£129.3 billion

Funds under management

Responsible business
Through working as a responsible business, we strive 
to positively change lives and build better futures. 

We understand that these futures are inextricably 
linked to the world around us.

Responsible investment

Environmental impact

Sustainable suppliers

Inclusion and diversity

ST. JAMES’S PLACE PLCSTRATEGIC REPORT17

We generate

We enhance

We deliver

We operate a fee-based income model 
where we receive fees based on the level 
of client funds under management.

Client  
wealth

Financial 
advice

Assets 
invested

Assets 
managed

Annual management 
fee based on client 
funds under 
management

Financial education  
and employability

Strategic charity partners  
and volunteering

The St. James’s Place  
Charitable Foundation

WE ATTRACT
We offer a comprehensive 
investment, product and service 
proposition that is exclusive to 
the St. James’s Place Partnership 
and clients, and a support 
proposition that allows Partner 
businesses to thrive.

WE RETAIN
We forge close, trusted 
relationships with our advisers 
and make their relationships with 
clients our priority. We evolve and 
adapt our Plan, Design, Review 
client proposition to reinforce 
positive client outcomes and 
improve the adviser and client 
experience.

WE IMPROVE
We engage with stakeholders to 
better understand the strength of 
our proposition as well as areas 
for improvement. We develop our 
back-office infrastructure and 
embrace technology. We provide 
Partner-specific support to 
underpin business ambitions.

WE INVEST
We sow the seeds for long-term 
growth through targeted 
investment. We continue to 
expand our Academy initiatives, 
develop our technology, and 
invest in St. James’s Place Asia 
and Rowan Dartington.

WE IMPACT
In becoming a responsible 
business, we take a long-term 
view of how we can positively 
change the lives of our clients 
and wider society. This is through 
being a responsible steward of 
our clients’ investments, 
considering our environmental 
impact and expanding our 
community engagement.

2020 growth in advisers

+2%

2019: +8%

  Find out more on page 22

2020 percentage of employees who 
feel proud to work at St. James’s Place

89%

2019: 94%

  Find out more on page 28

2020 dividend growth

-23%

2019: +3%¹

  Find out more on page 5

Amount raised for good causes 
through the St. James’s Place 
Charitable Foundation since inception 

£102.1m

  Find out more on pages 48 and 49

Individual charities supported by 
the St. James’s Place Charitable 
Foundation during 2020 

807

  Find out more on pages 48 and 49

1   The dividend per share disclosed in 2019 was 

49.71 pence, which was prior to the Board’s decision 
in April 2020 to withhold 11.22 pence per share until 
such a time as the financial and economic impacts 
of COVID-19 became clearer. The withheld amount 
of 11.22 pence per share has now been reinstated as 
a further 2019 interim dividend and will be paid on 
24 March 2021 to shareholders on the register on 
5 March 2021. For further information, refer to page 5. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT18

Our Strategy

Our key business aim

How we achieve this

Our key aim is to attract, retain and grow client funds 
under management (FUM) through offering a 
high-quality service to the Partnership and clients. 
We therefore pursue a simple growth and support 
strategy, underpinned by a series of clear and focused 
strategic objectives.

We have clearly defined growth and support strategies 
that not only enable us to attract new client investments 
to St. James’s Place, but also ensure that we sustain 
high client satisfaction and resulting retention of client 
assets for the benefit of all stakeholders.

Our key aim  
is to grow 
funds under 
management

£14.3bn

Gross inflows in 2020

Our growth strategy

Our growth strategy for delivering 
increasing gross inflows involves:

•  Growing the size of the Partnership;

•  Improving adviser efficiency; and

•  Broadening our client proposition.

96%

2020 retention rate of FUM

Our support strategy

Our support strategy for delivering 
sustained retention of FUM involves:

•  Delivering high-quality service to advisers 

and clients;

•  Driving consistently good long-term 

investment performance; and

•  Ensuring we remain a robust and resilient 

business that clients trust.

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ST. JAMES’S PLACE PLCSTRATEGIC REPORT 
 
 
 
 
 
 
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Our strategic objectives

We focus our long-term strategic objectives around 
five core areas, all subject to a consistent and rigorous 
approach to risk management and governance, and 
our desire to be a responsible business.

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GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT 
 
 
 
 
 
 
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Delivering Positive Outcomes to Clients

Objective: 
Deliver positive outcomes to an increasing population of clients 

Key metric progress during 2020

Client numbers (thousands)

Our business model is based on managing client wealth 
and so the number of clients is a key measure of the 
health of the business. As well as reflecting past 
performance, it also indicates future opportunity, as 
our experience suggests that over 90% of new business 
comes from existing clients or their referrals. As a result, 
increased client numbers during 2020 is a strong positive 
indicator for the future. 

Client retention (percentage)

Our business is long-term and client retention feeds 
directly into the financial results. However, it is also an 
indication that minimum standards have been met. We 
are therefore delighted that retention was again above 
95%, continuing the trend of recent years.

Our performance

Thousands

2018
2019
2020

%

2018
2019
2020

682

733

804

96.4
97.0
96.9

1   We have removed client advocacy (percentage of clients that would recommend 

St. James’s Place to someone else) as a key performance indicator for 2020. Given the 
importance of measuring client satisfaction on a frequent basis, we have ceased conducting 
biennial Wealth Account surveys as the primary method of measuring this. As a result, data is 
unavailable for 2020 and 2019. We will instead be conducting more frequent surveys of client 
opinion, commencing in 2021, and we will report on these in due course. 

Engagement
Developing our Value Assessment 
Statement for clients
In July 2020, we published our first Value Assessment Statement for our range 
of unit trusts, providing us with the opportunity to demonstrate where we are 
adding value for clients, where we could do more and the actions we intend to 
take to enhance client outcomes over the long term. Our primary focus was to 
produce a statement that would provide clients and advisers with appropriate, 
accessible and relevant content delivered in a clear, easy to read format. 
To achieve this, we engaged with focus groups of clients and advisers to obtain 
regular feedback on drafts, highlight areas for improvement and ensure our 
focus remained on developing content on those matters most important to 
them. As a result, we were able to successfully deliver a genuinely client-
focused document, providing them with real insight into the value they receive 
as clients of St. James’s Place, working with their adviser to support them 
on their financial journey. The Value Assessment Statement can be 
accessed here: 

   www.sjp.co.uk/fund-prices/unit-trust-group-funds

Our focus for 2021
•  Deliver enhancements to our IMA 

to create value for our clients

•  Develop our Service Excellence 

programme in support of superior 
client administration and service

•  Build and protect our brand and 

reputation as a trusted and leading 
financial advisory business

•  Enhance our sustainability impact 

reporting

Our approach
We work hard to give clients the confidence 
to create the futures they want. This means 
working together with clients and our 
advisers in order to plan, grow and protect 
their financial futures. This approach is 
underpinned by our careful fostering and 
nurturing of a culture that focuses on 
‘doing the right thing’ for clients and on the 
value of investing in long-term relationships.

There are no ‘typical’ clients of 
St. James’s Place, with our proposition 
supporting the financial futures of over 
800,000 individuals ranging from teachers 
to bankers, infants to elderly, and those with 
vastly complex financial affairs as well as 
those whose affairs are much simpler. All 
have different requirements, demands and 
expectations but what all share is the need 
for a trusted adviser to help guide them over 
the long term.

Our advisers are able to provide expert 
advice on long-term investment, retirement 
planning, intergenerational wealth and 
protection, and this is complemented by 
providing clients with access to an array of 
financial solutions including our proprietary 
funds and investment portfolios as well as 
a range of carefully selected third-party 
products and services such as general 
insurance, legal services or investment in 
venture capital trusts.

Clients benefit from the security of investing 
with a business of St. James’s Place’s scale. 
We have the capacity to perform in-depth 
due diligence as part of our Investment 
Management Approach as well as to 
undertake rigorous quality assurance on 
the advice delivered by the Partnership. 
This gives us the confidence to guarantee 
the suitability of advice delivered by the 
Partnership, thereby providing clients 
with additional peace of mind.

ST. JAMES’S PLACE PLCSTRATEGIC REPORTThe results to the assessment at  
31 December 2020:

1.3%

St. James’s Place

2.3%

21

Recent research conducted by Ernst & Young 
found that when compared to 19 other 
businesses in the UK, our total costs were 
towards the lower end of the range on a 
like-for-like basis.

Managing client risk 
To ensure we consistently deliver positive 
client outcomes we work hard to identify, 
and appropriately mitigate, the risks that our 
client proposition fails to meet the needs, 
objectives and expectations of our clients, 
and that we fail to provide quality, suitable 
advice or service to clients. Successful risk 
management not only protects clients and 
our business from harm, but it also confers 
commercial advantage as we can benefit 
from superior client retention, advocacy and 
referrals, and further build our reputation as 
a safe, trusted custodian of clients’ financial 
wellbeing.

On pages 76 and 77 we give details of the 
principal risks associated with our business, 
however, the following list is a summary of 
those that we consider most relevant to 
supporting our objective of delivering 
positive client outcomes:

•  Administration service – Management 
of administration service-related risks 
enables us to be confident clients’ 
experience of our administration meets 
their expectations

•  Client proposition – Management of 

client proposition-related risks enables us 
to be confident in meeting the changing 
needs, objectives and expectations of 
our clients

•  Conduct – Management of conduct-

related risks enables us to be confident 
in providing suitable advice or services 
to clients

3.5%

0%

2%

4%

•  Financial – Management of financial 

Notes: 
The firm represented by the first bar (Reduction in Yield 
of 1.3% each year) does not offer an ongoing advice 
service.

The figures shown have been produced by Ernst & 
Young LLP (EY), an external consultancy. They show 
the Reduction in Yield each year over a period of 
10 years for a £100,000 investment into actively 
managed, unwrapped mutual funds (Unit Trust, OEIC 
or equivalent) with both initial and ongoing advice. 
Investment returns of 5% each year have been 
assumed. EY has collated and computed these figures 
as at 31 December 2020 for use by St. James’s Place 
and St. James’s Place Partners. The information must 
not be relied upon by any third party in making 
management or investment decisions.

risks enables us to be assured of being a 
financially resilient company that clients 
can trust with their money

•  Partner proposition – Management of 

Partner proposition-related risks enables 
us to be assured that clients will have 
continuity of service from highly qualified 
and supported Partners

•  Strategy, competition and brand – 
Management of risks to our brand 
ensures clients can be assured that they 
are investing their wealth with the UK’s 
leading financial advice company. 

The value of our advice-led 
proposition
We firmly believe that the provision of 
trusted, long-term face-to-face advice 
can help clients achieve positive financial 
outcomes and give them greater control 
and confidence in their futures. A number 
of industry studies show that people who 
take advice are financially better off over 
the longer term1.

In 2020, we supported work undertaken 
by the International Longevity Centre that 
explored the non-financial benefits of 
financial advice. Its findings2 included 
the following:

•  People who take advice are more 

confident about their financial future 
and better prepared for retirement. 

•  Advice improves financial literacy and 

confidence, and delivers greater control, 
reassurance and peace of mind. 

These findings highlight that financial 
advice can provide valuable non-financial 
benefits to clients, but they also recognise 
that achieving such benefits is not 
automatic. Rather, delivering these 
non-financial benefits can be supported by 
providing an ongoing personalised and 
tailored service for clients delivered by a 
well-qualified adviser with appropriate 
people skills.

This resonates with how we see our 
advisers supporting their clients through 
our Plan, Design, Review process, which 
we describe on page 25. 

The combination of long-term financial 
advice, long-term investment returns, 
and the comfort of having a personal 
relationship with a trusted adviser, is one 
that helps drive positive client outcomes 
and create tangible value for all 
St. James’s Place stakeholders.

Our costs and charges
We provide an integrated wealth 
management service for clients and believe 
that the costs and charges we disclose are 
fair, clear and transparent. An explanation 
of our charges can be found on www.sjp.
co.uk/ourcharges.

Importantly, we frequently commission 
independent experts to benchmark our costs 
and charges against comparable offerings 
across the UK wealth management industry. 

1   What it’s worth: revisiting the value of financial advice. International Longevity Centre UK, 2019  

ilcuk.org.uk/wp-content/uploads/2019/11/ILC-What-its-worth-Revisiting-the-value-of-financial-advice.pdf. 

2  Peace of mind: Understanding the non-financial benefits of financial advice. International Longevity Centre, 2020.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT22

Growing and Developing the Partnership

Objective: 
Continue to grow and develop the Partnership

Key metric progress during 2020

Adviser numbers

Without our advisers, we would have no clients. We are 
therefore pleased to have delivered growth in adviser 
numbers despite having decided to slow the pace of 
experienced adviser recruitment in 2020, sensitive to 
the challenging external environment for many financial 
advice businesses across the UK in the year.

Adviser retention (percentage) 

Adviser retention reflects advisers’ continuing satisfaction 
with our proposition. We are therefore pleased to note that 
retention has remained at a high level of 92.3%.

Our performance

Number of advisers

2018
2019
2020

%

2018
2019
2020

TO BE UPDATED

TO BE UPDATED

3,954
4,271
4,338

93.4
92.5
92.3

Gross inflows per adviser (£’Million) 

Gross inflows per adviser is a measure of their success as 
business people, but also feeds into success for the Group. 
In 2020 gross inflows per adviser decreased from £3.5 
million to £3.2 million, reflecting the challenging operating 
environment.

£’Million

2018
2019
2020

4.0

3.5

3.2

Our focus for 2021
•  Make us easier to do business with for 

Partners by driving adoption, usage and 
enhancement of Salesforce and other 
digital tools

•  Build community by strengthening our 
engagement with, and support for, the 
Partnership

•  Continue to attract and retain high 
quality, experienced advisers to the 
Partnership

•  Utilise digital capability and enhanced 

L&D to expand our Academy 
programmes

Our approach
Our services are promoted and available 
exclusively through our Partnership, a group 
consisting of 4,338 professional highly 
qualified advisers and their 5,914 support 
staff. We put our confidence in their ability 
to build and develop long-term relationships 
with their clients. The Partnership support 
their clients by providing investment, 
financial and tax planning advice, allowing 
them to play an ongoing financial coaching 
role in pursuit of positive long-term 
outcomes for their clients.

We provide a wealth of support to 
the Partnership and help them to run 
successful businesses. We ensure they 
have the confidence to create the futures 
they want and leave them well positioned 
to focus on looking after their clients.

Engagement
Building conversations with senior leadership
Given the constraints imposed on the business by the COVID-19 pandemic, we naturally sought new ways in 
which to build and develop engagement between the Partnership and senior management in 2020. One such 
innovation was the launch of a programme of virtual conversations, with the first of these allowing Ian 
Gascoigne, Managing Director and Robert Gardner, Director Investment Management, to engage in a live 
virtual Q&A session on the topic of our Investment Management Approach (IMA). The event, which was 
attended live by more than 1,200 advisers, enabled attendees to gain insight into matters of importance 
for them and their clients, while also providing senior leadership with intelligence and feedback on areas 
of interest for the Partnership and clients.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT23

The value of our proposition  
to the Partnership
Our Partnership represents a diverse group 
of 2,540 businesses, which range from 
some of the UK’s largest financial advice 
firms to small family practices and 
sole-proprietor businesses. We make 
available to them a range of financial 
products and services that can meet the 
diverse needs of their clients, including our 
own broad range of investment funds and 
portfolios. Our Partner businesses benefit 
too from the backing of an established 
FTSE 100 group that guarantees the 
suitability of the advice that they provide 
to their clients.

To facilitate the Partnership operating safely 
and flexibly, we offer access to a range of 
business services, including the following:

•  Approved and regulatory-compliant 

marketing and client literature

•  Advice, technical support and tax 

guidance

•  Risk management and business 

assurance

•  Ongoing technology and back-office 

administration 

•  Professional individual and business 

development 

Growing the Partnership
Although increasing the number of advisers 
across the Partnership remains core to our 
strategic growth targets, the onset of the 
COVID-19 pandemic made it appropriate for 
us to focus more on supporting our existing 
advisers. Sensitive to the challenging 
external environment for many financial 
advice businesses across the UK, we 
decided to slow the pace of our experienced 
adviser recruitment activity, allowing them 

to focus on supporting their clients in a 
challenging environment. Meanwhile, we 
suspended all new intakes for the Academy 
in 2020 and moved all existing Academy 
cohorts to virtual learning and development. 

Despite this, strong adviser retention 
coupled with recruitment activity and 
welcoming into the Partnership 156 
graduates from our Academy programmes, 
resulted in net adviser growth of 2% over the 
year to 4,338 across 2,540 separate Partner 
businesses. The broader Partnership 
community has grown too with total 
headcount including Partnership support 
staff now standing at over 10,000. 

Developing the Partnership
Our commitment to providing professional 
development for the Partnership has 
continued through 2020. It ensures our 
advisers remain appropriately qualified, 
technically able and fully equipped to deliver 
a first-class service. Provision of learning 
and development has been almost 
exclusively digital, but innovative virtual 
conferencing technology has been utilised 
to enhance our leading offering. Providing 
on-demand content has allowed our 
advisers to continue their development at 
a time and in a way that meets their needs.

Opportunities for developing the capabilities 
of the Partnership have had an additional 
focus on technology. The roll out of 
Salesforce software, continued 
enhancements to Bluedoor, and new 
website infrastructure together with 
enhanced support for Partner business 
websites, has allowed St. James’s Place 
to better support Partnership businesses 
in their service of clients.

Managing Partnership-related risks 
Successful management of Partnership-
related risks ensures that the Partner 
proposition continues to remain attractive 
for existing advisers and prospective joiners 
so that we can attract and then retain 
high-quality talent over the long term.

On pages 76 and 77 we discuss principal 
risks associated with our business, but the 
following text lists those that we consider 
most relevant to supporting our objective 
of continuing to maintain and improve our 
Partner business and Academy propositions:

•  Partnership proposition – Management 
of Partnership proposition-related risks 
enables us to be assured that we remain 
attractive to both existing and prospective 
advisers, and that we can offer compelling 
Academy and Next Generation programmes

•  Client proposition – Management of 

client-proposition-related risks enables 
advisers to be assured that they can meet 
their clients’ needs

•  Strategy, competition and brand – 
Management of risks to our brand 
enables advisers to be assured that they 
and their clients will be best served by 
association with a leading and reputable 
wealth management group

•  Administration service – Management 
of administration service-related risks 
enables us to be confident that advisers 
and their clients’ experience of our 
administration continues to meet 
expectations, and allows them to manage 
their businesses efficiently and effectively

•  Regulatory – Management of regulatory 
risks enables us to be assured that we 
continue to comply with all regulatory 
requirements and are also able to support 
Partner businesses in meeting all their 
regulatory requirements.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT24

Enhancing our Investment Proposition 

Our focus for 2021
•  Develop fund solutions designed to 

deliver improved client outcomes and 
facilitate growing AUM

•  Strengthen our Plan, Design, Review 
framework as part of a group client 
proposition to support goals-based 
planning

•  Increase the integration of discretionary 
fund management and stockbroking 
services within our core IMA

•  Implement fund changes to drive value 

for clients and support superior 
outcomes

Our approach
At St. James’s Place we are focused on 
helping give clients the confidence to create 
the futures they want. We aim to deliver the 
best possible client outcomes at every step 
of the client’s journey by providing tailored 
financial advice, incorporating goals-based 
planning, alongside the implementation of 
bespoke investment solutions and regularly 
reviewing these plans to ensure they 
remain appropriate to the ever-changing 
circumstances of our clients. Delivering 
financial wellbeing throughout what could 
be a 100-year life only has meaning for us if 
it is allied with a commitment to use money 
as a force for good when it comes to the 
treatment of the planet, people and fair play. 

Objective: 
Increase Funds under Management (FUM)

Key metric progress during 2020

Gross inflows (£’Billion)

Gross inflows are the gross new investment and pension 
business (principally single-premium) received during the 
year. We aim to grow gross inflows by 10% per annum over 
the long term. In 2020, gross inflows fell by 5%. This 
reflected the challenging market conditions.

Net inflows (£’Billion) 

Our performance

£’Billion

2018
2019
2020

TO BE UPDATED

15.7
15.1
14.3

Retention of funds is a result of satisfied clients and is 
essential if FUM is to continue to grow. Net inflows reduced 
by 8% in the year, largely due to higher stock markets in 
2020 compared to 2019 meaning outflows were at a higher 
value, combined with lower gross inflows.

£’Billion

2018
2019
2020

10.3

9.0

8.2

FUM (£’Billion) 

The profitability measures of the Group are ultimately driven 
by the income we earn from FUM, which has exhibited 
compound annual growth of 17% over the last ten years.

TO BE UPDATED

£’Billion

2018
2019
2020

95.6

117.0

129.3

Engagement
Communicating with  
clients and advisers
2020 was an extraordinary year and, aside from the terrible 
human cost, the COVID-19 pandemic had a significant impact 
on markets and economies. We were able to leverage the 
relationships we hold with our range of global fund managers, 
economists and independent consultants to provide timely and 
considered support to our advisers and clients through a variety 
of channels. We held 58 virtual fund manager webinars in 2020 
for advisers and clients and delivered a range of podcasts, 
alongside written materials. This stream of information has 
ensured that advisers and clients have received reassurance 
and guidance during periods when face-to-face interaction was 
impossible. Targeted and relevant communication is a key part 
of the client proposition within our plan, design, review process. 
It provides a touchpoint for advisers and clients to discuss and 
review their financial position and ensures that short-term 
volatility is viewed within the context of a long-term, holistic plan.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT25

Managing investment  
management risk
Our Investment Management Approach 
is critical to our client proposition, helping 
clients to achieve financial wellbeing through 
the careful and responsible management of 
their investments. As a result, our risk 
framework places a strong emphasis on 
ensuring client assets are invested in 
accordance with their expectations and that 
they deliver positive risk-adjusted returns 
over the long term. On pages 76 and 77 we 
discuss the principal risks associated with 
our business, but the following text lists 
those that we consider most relevant to 
our objective of enhancing our investment 
management proposition to help clients 
achieve financial wellbeing: 

•  Client proposition – Management of 

client-proposition-related risks enables 
us to be confident that we set appropriate 
client expectations and that we design 
investment fund and portfolio solutions 
that help meet long-term client goals, 
using an appropriate blend of asset 
classes and investment strategies, and 
delivered through high-quality external 
fund management teams 

•  Conduct – Management of our conduct-
related risks enable us to be assured that 
clients’ goals and risk appetite are well 
understood and that their funds are 
invested appropriately.

Our client proposition can be characterised 
as Plan, Design, Review: 

Plan
Our advisers start with a clear focus on their 
clients’ goals, building a financial roadmap 
through the use of technology and tools, to 
meet short and long-term objectives. 

Design 
Advisers can design a tailored investment 
solution, taking into account risk, timeframe 
and preferences, from our range of 42 funds 
and nine Growth and Income portfolios 
which form part of our Investment 
Management Approach (IMA). Our range 
of independently managed investment 
funds fully integrate responsible investment 
considerations and draw on the skills of the 
best fund managers from around the globe, 
in a process overseen by our internal 
investment team, our Investment 
Committee and a range of independent 
consultants. Our holistic client offering 
also goes beyond the fund and portfolio 
range to encompass other more complex 
solutions such as Client Banking offerings, 
tax-advantaged panels and Private Client 
services as well as discretionary fund 
management and stockbroking services.

Review
Once plans have been implemented, 
advisers regularly review them with clients 
to ensure they remain on track to meet their 
goals and that the roadmap remains fit for 
purpose, allowing for any changes in 
circumstance. This helps to ensure that 
clients maintain a long-term investment 
mindset and are not swayed by short-term 
market events. 

Research, analysis and monitoring
The data below illustrates the breadth of 
research, analysis and monitoring 
conducted during 2020 by the various 
functions that support our IMA, which 
includes the dedicated in-house investment 
analyst function, based in Cirencester and 
London, our Investment Committee and 
external investment consultants.

Fund manager monitoring 
meetings conducted
Investment Committee 
meetings held during the year
Investment professionals 
working exclusively on behalf 
of St. James’s Place clients

2020

2019

713

627

22

22

94

63

Broadening the role of independent 
consultants within our Investment 
Management Approach
The scale and resources of the 
St. James’s Place investment management 
function in the UK and Asia have increased 
in recent years. The team now comprises 
more than 60 specialists who are not 
only responsible for the monitoring of our 
funds and portfolios, but also investment 
management operations and adviser/client 
consultancy services. During 2020, there 
was also a clear focus on broadening the 
range of external expertise and input to 
support the work conducted by our 
in-house team. 

Evestment was appointed in July and has 
been recognised as a global leader in data, 
analysis and insight, covering public and 
private markets. We also engaged Rocaton 
to assist in strategic development of our 
fund range with a key change to our Global 
Value fund implemented in July 2020. 
Rocaton has broad experience of consulting 
to over 80 investment firms and gives 
us access to a fund manager research 
platform with impressive scale.

Developing innovative client  
solutions – InRetirement funds
In September 2020, St. James’s Place 
launched three InRetirement funds – 
Prudence, Balanced and Growth. These 
are market-leading offerings designed 
to provide investment solutions to the 
challenges faced in decumulation, often 
such a difficult financial planning area 
due to the risks inherent in this stage of life. 
These include longevity risk, whereby you 
outlive savings, and sequencing risk, which 
involves the erosion of capital due to 
withdrawals during market falls and can 
lead to shortfalls.

These new funds allow clients, with the 
guidance of their St. James’s Place adviser, 
to map out their objectives and find a 
suitable investment solution that is able 
to support a specific withdrawal profile, 
according to client need. This approach 
demonstrates engagement with individual 
client needs and the focus on modelling 
client outcomes through the use of financial 
planning tools. Technology is already 
helping us to underpin our advice and 
investment process to help provide clients 
with a sustainable income in retirement.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT26

Achieving Sustainable Growth in Profits 

Objective: 
Achieve sustainable growth in IFRS profit before shareholder tax, 
the Underlying cash result and EEV operating profit before tax 1

Key metric progress during 2020

EEV operating profit before tax (£’Million)

Our performance

The European Embedded Value (EEV) reporting basis 
assesses the full value of the emergence of shareholder 
cash returns over the long term. New business (gross 
inflows) is the most significant underlying driver of EEV 
operating profit. The reduction in new business was partially 
offset by strong retention, overall resulting in a 3% decrease 
in EEV operating profit before tax year-on-year.

Underlying cash result (£’Million)

£’Million

2018
2019
2020

TO BE UPDATED

1,002.0
952.0
919.0

Underlying cash result reflects the regular emergence of 
cash from the business operations whilst also reflecting 
the impact of the strategic investments we are making. 
Underlying cash result reduced 3% reflecting the challenging 
market conditions.

£’Million

2018
2019
2020

TO BE UPDATED

309.0
273.1
264.7

Dividends (Pence per share) 

Delivering profit, particularly cash, means the Company 
is able to pay dividends to shareholders. We are pleased 
to propose a final and full year dividend for 2020 of 
38.49 pence per share.

Pence per share

2018
2019
2020

48.22
49.712

38.49

1   Each of these measures reflect the underlying performance of the business. IFRS profit before tax, 

and IFRS profit after tax, are not covered by the objective: information about why these do not 
reflect the underlying performance of the business is set out on page 57. 

2   The dividend per share disclosed in 2019 was 49.71 pence, which was prior to the Board’s decision 
in April 2020 to withhold 11.22 pence per share until such a time as the financial and economic 
impacts of COVID-19 became clearer. The withheld 2019 dividend has now been reinstated as an 
interim dividend and will be paid on 24 March 2021 to shareholders on the register on 5 March 
2021. For further information, refer to page 5. 

IFRS profit before shareholder tax has increased by 75% from £187.1 million in 
2019 to £327.6 million in 2020. This significant increase reflects the impact of 
policyholder tax asymmetry, as well as an increase in wealth management fees 
and a reduction in expenses. Further detail on the effect of policyholder tax is 
included in the Financial Review on page 57.

Our approach 
Our financial business model is 
straightforward. We generate revenue 
by attracting clients through the value 
of our proposition, who trust us with their 
investments and then stay with us. This 
grows our funds under management (FUM), 
on which we receive:

•  advice charges for the provision of 
valuable, face-to-face advice; and

•  product charges for our manufactured 
investment, pension and ISA/unit trust 
products.

Further information on our charges can be 
found on our website: www.sjp.co.uk/
charges. 

A breakdown of our fee and commission 
income, our primary source of revenue 
reported under International Financial 
Reporting Standards (IFRS), is set out in 
Note 4 on page 169. 

The primary source of the Group’s profit is 
the income we receive from annual product 
management charges on FUM. As a result, 
growth in FUM is a strong positive indicator 
of future growth in profits. However, most 
of our investment and pension products 
are structured so that annual product 
management charges are not taken for the 
first six years after the business is written, 
so the ongoing benefit of these gross 
inflows into FUM for a given year will not be 
seen until six years later. This means that 
the Group always has six years’ worth of 
FUM in the ‘gestation’ period. FUM subject 
to annual product management charges is 
known as ‘mature’ FUM. More information 
about our FUM and the fees we earn on it 
can be found in Sections 1 and 2 of the 
Financial Review on pages 55 to 70. 

Gross inflows into FUM

Gross inflows for 
most investment 
and pension 
business

Gestation FUM 

Does not yet generate annual 
product management charges

Business moves from gestation 
FUM to mature FUM after 6 years

Gross inflows for 
unit trust, ISA and 
DFM business

Mature FUM

Generates annual product  
management charges

ST. JAMES’S PLACE PLCSTRATEGIC REPORT27

Risk management
The Group seeks to create long-term value 
for shareholders through executing on its 
strategic objectives in order to deliver 
sustainable growth in profitability over time. 
Of key importance is carefully balancing 
investment to underpin future shareholder 
returns while exercising disciplined cost 
management to achieve scale benefits. 

We ensure the business is managed in a 
financially prudent way and investment in 
new projects is carried out after appropriate 
due diligence is conducted, allowing the 
business to scale in a controlled manner. 
We continue to maintain an open dialogue 
with our regulators and liaise closely with 
them on existing and emerging regulatory 
issues. On pages 76 and 77 we set out 
detail around the principal risks associated 
with our business, but the following text lists 
those that we consider most relevant to 
creating shareholder value: 

•  Financial – Careful management of 
financial risks enables us to support 
the strategic objectives of the business, 
which ultimately drive growth in FUM 
and long-term value creation. Prudent 
financial risk management also ensures 
the business is more resilient to adverse 
external and internal events

•  Partner proposition – Management of 

Partner proposition-related risks enables 
us to be assured that we will continue to 
safely grow the Partnership and that we 
are able to support the Partnership in 
becoming more efficient over time, 
thereby aiding FUM growth and retention

•  Client proposition – Management of 

client proposition-related risks enables us 
to be confident that we are able to meet 
the needs of our clients, in turn contributing 
to high retention of FUM

•  Outsourcing – Using appropriate 

third-party scale and expertise enables us 
to operate with a lower cost base whilst 
accessing high-quality specialist services. 
Management of outsourcing-related risks 
enables us to be confident of maintaining 
continuity of services and standards 
across our third parties 

•  Security and resilience – Management 
of risks in this area enables us to be 
confident that we will avoid material 
disruption to our operations or costly 
security breaches. 

Initial and ongoing advice charges and initial 
product charges levied when a client first 
invests into one of our products are not 
major drivers of the Group’s profitability, 
because:

•  most advice charges received are offset by 
corresponding remuneration for Partners, 
so an increase in these revenue streams 
will correspond with an increase in the 
associated expense and vice versa; and 

•  under IFRS, initial product charges are 
spread over the expected life of the 
investment through deferred income (DIR 
– see pages 58 and 59 for further detail). 
The contribution to the IFRS result from 
spreading these historic charges can be 
seen in Note 4 as amortisation of DIR. 
Initial product charges contribute 
immediately to our Cash result through 
margin arising on new business. 

Our income is used to meet overheads, 
the ongoing product expenses and to invest 
in the business. Overhead expenditure is 
carefully managed with clear targets set 
for the core costs of running the Group’s 
infrastructure, which are known as 
‘establishment expenses’. Other ongoing 
expenses, including payments to Partners, 
increase with business levels and are 
generally aligned with product charges.

The Group invests in order to:

•  continue building adviser capacity and 

attract new funds;

•  enhance the Group’s future capability 
to grow over the long term through the 
Academy, our discretionary fund 
management proposition, and 
St. James’s Place Asia; and

•  develop administration systems and 

processes that will accommodate growth, 
contribute to future improvements in 
Partner and client experience, and reduce 
the cost of business processing. 

Performance measurement 
Whilst our financial business model is 
straightforward, the impact of having a life 
insurance company at the heart of the 
Group results in accounting complexity 
under our IFRS statutory reporting 
framework. For this reason, we continue, 
in our Financial Review on pages 54 to 72, 
to supplement IFRS information with the 
disclosure of alternative performance 
measures (APMs). Our key APMs are the 
Cash result and European Embedded Value 
(EEV). A full Glossary of APMs is provided 
on pages 232 to 234, in which we define 
each APM, explain its use and, if applicable, 
explain how the measure can be reconciled 
to the IFRS Financial Statements. 

Financial position
Our IFRS Statement of Financial Position, 
presented on page 155, contains 
policyholder interests in unit-linked liabilities 
and the underlying assets that are held to 
match them. To understand the true assets 
and liabilities that the shareholder can 
benefit from, these policyholder balances, 
along with non-cash ‘accounting’ balances 
such as DIR and deferred acquisition costs 
(DAC), are removed in the Solvency II Net 
Assets balance sheet. 

This balance sheet is straightforward 
and demonstrates that the Group has 
liquid assets of £1,527.1 million (2019: 
£1,429.8 million), of which £1,264.8 million 
(2019: £1,131.8 million) is invested in 
AAA-rated money market funds. This deep 
liquidity represents 47% of total assets on 
the Solvency II Net Assets balance sheet 
(2019: 46%). 

Further information on why we believe 
the Solvency II Net Assets Balance sheet 
is helpful to users of the Financial 
Statements is set out on page 57. 
Further detail about liquidity and 
borrowings, including securitisation, 
is provided on page 66.

Cash generation and usage
The Group’s primary source of net cash 
generation is annual product management 
charges on FUM. As noted on the page 
above in relation to profit generation, most 
of our investment and pension business 
experiences a six-year gestation period 
where there is no cash generated after initial 
charges. This means that the amount of 
cash generated will increase year-on-year 
as FUM in the gestation period becomes 
mature and subject to annual product 
management charges, as well as increasing 
due to new business.

Cash is used to make both short- and 
long-term investments in the business 
and to pay the Group dividend. 

Solvency
Our business model and risk appetite 
results in the Group holding assets to fully 
match the encashment value of our clients’ 
investments. This means that movements 
in equity markets, currency markets, interest 
rates, mortality, morbidity and longevity 
have very little impact on our ability to meet 
liabilities. This, combined with a prudent 
approach to investing shareholder funds 
and surplus assets in highly rated liquid 
assets, means that we have a resilient 
solvency position capable of meeting 
liabilities even in adverse market conditions. 
Further information is provided on page 71. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT28

Attracting, Retaining and Developing Talent 

Objective: 
Plan, attract, develop, perform, retain

92%

Retention rate for UK  
employees
(20192: 88%)

89%

of our employees feel proud  
to work for St. James’s Place 
(20192: 94%)

95%

of our employees responded to 
our 2020 employee engagement 
survey 

87%

of our employees say that working  
at St. James’s Place makes them 
want to do the best they can 
(20192: 79%)

2   2019 comparative data presented here is derived from a ‘Pulse’ survey conducted in the year rather 

than our formal employee engagement survey.

Engagement
Listening to our people
Every two years we conduct a full formal employee 
engagement survey of all UK-based employees. Our 
response rates from employees are exceptionally high and 
exceed industry benchmarks. In June 2020, we surveyed our 
employees against the backdrop of the global pandemic, 
and our levels of employee engagement remained excellent. 

In addition to our biennial employee engagement survey we 
have created a number of forums and utilised different 
platforms to improve communication both with and between 
our employees, and to enable regular ‘pulse’ surveys for 
more frequent feedback from our employees. For example, 
in early 2020 we launched ‘Rungway’, a platform that allows 
employees to post questions, anonymously if preferred, and 
then have these answered by anyone, at any level, within the 
organisation. 

Our focus for 2021
•  Retain, evolve and embed our vibrant 
culture, supporting our ambition to be 
a leading responsible business

•  Build community by strengthening our 

employee value proposition

•  Invest in the development of our people 
by providing easy, real-time access to 
learning 

•  Build on our progress as an inclusive 

employer where our people can be the 
best version of themselves

Our employees
We aim to be an employer of choice within 
the financial services sector, one that is able 
to attract, develop and retain some of the 
best talent in the UK and give our people the 
confidence to create the futures they want. 
Beyond offering a career with a fast-
growing business with ambition, we place 
great store in the commitment we make to 
personal and professional development and 
retaining the core values that have 
underpinned our business success over 
time. Our objectives are supported by a 
clear sense of purpose and the pursuit of a 
working environment that is committed to 
equality, inclusion and diversity. In our 2020 
employee engagement survey 87% of 
our employees said that working for 
St. James’s Place makes them want to 
do the best they can and 89% said they 
are proud to work for the Group. As at 
31 December 2020 we had 2,818 
employees throughout the Group, 
working in collaboration with our 
outsourced providers, and 4,338 advisers 
in the Partnership and their 5,914 support 
staff – all working to deliver exceptional 
service to over 800,000 clients.

Our Partnership
While not employees of the Group, we 
consider the Partnership a critical part of the 
St. James’s Place community so we extend 
our professional and personal development 
support to them too. During 2020 rapid 
changes to traditional working practices 
came into effect as a result of the COVID-19 
pandemic and in order to maintain our 
support for the Partnership at this difficult 
time, it was critical that we transitioned 
rapidly to virtual engagement for our 
programme of communication, training and 
development. Virtual conferences, webinars 
and workshops have focused on how 
advisers can maintain effective performance 
and client engagement in a fast-changing 
environment, and we also developed 
programmes that centred on maintaining 
personal wellbeing through building 
resilience and a positive mindset. 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT29

As the initial impact of COVID-19 was felt 
through the first lockdown, we took rapid 
steps to support our employees by way of 
supply of equipment to use remotely at 
home, round the clock technical support 
and the opportunity to participate in various 
wellbeing activities such as on-line yoga 
classes and mindfulness seminars, as well 
the access to personal individual support.

Pulse surveys have been run at regular 
intervals throughout the year covering a 
variety of topics including leadership 
visibility, culture and the impact of 
COVID-19. One such pulse survey, 
conducted in April 2020, was circulated 
to our employees to gauge their sentiment 
and wellbeing in the initial stages of the 
COVID-19 crisis. We received more than 
650 responses, and despite the backdrop 
of the pandemic, these were positive:

•  88% of employees agreed or strongly 

agreed that they felt connected with their 
teams; 

•  90% agreed or strongly agreed that they 

were clear on their current work priorities; 
and

•  89% felt their managers were providing 

the support they needed.

Risk management 
Attracting, developing and retaining 
employees with suitable skills and 
experience is crucial to ensuring the Group 
is able to operate effectively, manage risks 
appropriately and implement the Board’s 
strategy. With the majority of our people 
having experienced remote working for 
most of the past year, it has been even more 
important to ensure that risks relating to 
employee wellbeing and morale are 
appropriately managed. On pages 76 and 
77 we discuss the principal risks associated 
with our business, but the following text lists 
those that we consider most relevant in 
supporting our ambition to attract, develop 
and retain high-quality employees:

•  People – Management of our people 

risks ensures we are able to develop our 
employees and help them forge long and 
fulfilling careers with us

•  Strategy, competition and brand – 

Management of risks to our brand helps 
ensure we are viewed favourably by our 
current and prospective employees, 
enabling us to attract and retain a diverse 
and skilful workforce.

Our people strategy
1.  Attract and select the right 

talent with skills and 
capabilities needed both 
now, and in the future

2.  Create a learning culture by 
providing employees with 
access to an inspiring range 
of opportunities to develop 
their careers

3.  Continue to develop a 

high-performance culture 
and commitment to service 
excellence

4.  Sustain a highly engaged, 
effective and motivated 
workforce where our people 
feel exceptionally valued

5.  Maintain appropriate and 
effective structures that 
sustain fulfilling roles with 
clarity of purpose, and deploy 
technology solutions that 
support employee career 
development

5

Plan

1

Attract

4

Retain

2

Develop

3

Perform

Our culture and values
We believe that the right culture is essential 
to building a successful and sustainable 
business. We have strong core values in 
place that reflect what we believe in and 
how we act. 

We are a warm, inclusive community with 
core values of always doing the right thing, 
being the best version of ourselves and 
investing in long-term relationships. We 
have codified the culture of our organisation 
to conserve and protect all those elements 
that have helped make us successful today 
and we have also identified some areas that 
we will evolve to achieve our strategy. 

Further information about our culture and 
values and how they relate to our people 
can be found on page 14. 

Developing our people
At St. James’s Place, we are committed to 
ensuring that every person across the 
organisation and Partnership feels a strong 
sense of engagement and belonging in their 
work, which we know plays a significant role 
in people’s performance and success. 

As COVID-19 driven changes to working 
practices were implemented, these 
objectives became vital, and the 
organisation was able to respond 
quickly. We pivoted to digital delivery 
with development initiatives transitioned 
with little disruption. 

With more flexible, ‘Anytime, Anywhere’ 
delivery options, content was focused 
on remaining accessible and relevant to 
people’s changing circumstances and 
work patterns. Initiatives included virtual 
conferences, webinars and in-house 
produced videos and communications. 
The success of these initiatives has 
accelerated a ‘digital-first’ approach to 
learning design and delivery.

A key focus for employee and adviser 
development throughout 2020 has been 
topics such as mindset, resilience, wellbeing 
and change. These areas go hand in hand 
with a focus on high performance. Other 
initiatives included providing guidance on 
practical ways to support people working 
from home, leading remotely and returning 
to the office environment.

Workforce engagement 
Hearing directly from our people is very 
important to us in providing real-time insight 
into how our people are feeling. Typically, 
we achieve this through online pulse 
surveys and monthly virtual round table 
lunches hosted by members of our 
Executive Board and the Senior Leadership 
Team. Feedback and responses are shared 
with our Board and Executive Board 
enabling any areas of concern to be quickly 
acted upon. In 2020, one such topic that 
arose from these sessions was the matter 
of clarity around promotions processes. 
As a result, subsequent work has been 
undertaken to embed improvements for 
2021 and beyond.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT30

Our Responsible Business

We aim to work in partnership to 
plan, grow and protect clients’ 
financial futures. We do this by 
creating a connected and 
sustainable business that puts 
creating healthy communities 
and a healthy environment at the 
centre of our strategy, both for our 
clients and wider society. This 
report evidences our impact on the 
long-term wellbeing and resilience 
of individuals, communities, the 
environment and society.

Our approach
Our vision is to become a leading Responsible Business. Our business purpose and 
approach seek to ensure our clients and their families have the confidence to create the 
future they want through: financial advice, supported by advisers whom we help to develop 
responsible and sustainable businesses; and by considering the global impact of our funds 
through responsible investing. In our operations and business approach we support the 
wellbeing of our employees, aim to work with sustainable suppliers, minimise and offset our 
operational environmental impact and engage with a range of national and local community 
programmes. Our approach is set out in the diagram below.

Our approach to responsible business
Our vision is to become a leading responsible business.  
We demonstrate this through:

ADVISERS

By providing 
financial  
advice

INVESTMENTS

CLIENTS

By investing  
responsibly

By educating  
and supporting  
clients

EMPLOYEES

By caring for their wellbeing 
and development

And inclusion and diversity 
programmes

OPERATIONS AND COMMUNITY ENGAGEMENT

What’s inside
Our approach ...........................................................30

Governance ............................................................. 31

Our lasting impact ..................................................32

A great place to develop your career .................34

Responsible investing ...........................................38

Our achievements ..................................................38

Managing our environmental impact ............... 40

Building relationships with suppliers ................ 44

Supporting our communities ..............................45

The St. James’s Place  
Charitable Foundation .....................................  48

Sustainable suppliers

The Charitable  
Foundation

Employability

Financial  
education

Minimising our 
environmental 
impact

Strategic charity 
partnerships

Social mobility  
and inclusion

EXTERNAL VOICE AND INFLUENCE
We aim to publicly communicate to clients, peers, suppliers and other stakeholders 
about our responsible business practice through measurement and reporting.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT31

Governance
The Board is collectively responsible for establishing the purpose, values and strategy of the Group and satisfying itself that these 
and its culture are aligned. This includes how to embed responsible practice across the business, in which the Board is supported 
by the Executive Board and a number of sub-committees as highlighted below:

Responsibility

Culture, Company and responsible 
business mission and employee 
wellbeing

Responsible practice and 
sustainability strategy and oversight

Responsible investment

The St. James’s Place Charitable 
Foundation 1

Managing 
Committee

EXECUTIVE 
BOARD

Executive  
Board member

Andrew Croft

Remit

To ensure the strength and maintenance of the 
unique culture throughout our community, and 
to lead and manage our employees.

SOCIAL VALUE 
STEERING 
GROUP 

INVESTMENT 
COMMITTEE

CHARITABLE 
FOUNDATION 
TRUSTEES

Andrew Croft

Robert Gardner 

To set the Group’s responsible business strategy and 
approach, supported by the Social Value Steering 
Group which oversees the management and 
integration of responsible practice in the business.

To manage the St. James’s Place Charitable 
Foundation, including overseeing grant-making and 
compliance with the charity’s objectives.

1  The St. James’s Place Charitable Foundation is an independent charity, managed by its Trustees.

Non-Financial Information Statement

This section of the Annual Report constitutes the St. James’s Place Non-Financial Information Statement, produced to comply with 
sections 414CA and 414CB of the Companies Act 2006. The following table sets out where, within our Annual Report, we provide 
further detail on the matters required to be disclosed under the sections above. In particular, it covers the impact we have on the 
environment, our employees, social matters, human rights, anti-corruption and anti-bribery matters, policies pursued and the outcome 
of those policies, and principal risks that may arise from the Company’s operations and how we manage those risks, to the extent 
necessary for an understanding of the Company’s development, performance and position and the impact of its activity.

Reporting requirement

Section(s) and page(s)

Anti-corruption and anti-bribery 

Our Responsible Business (page 34)

Business model

Employees

Our Business Model (pages 16 and 17)

Attracting, Retaining and Developing Talent (pages 28 and 29)

Environmental matters

Our Responsible Business (pages 30 to 49), section 172(1) Statement (pages 88 to 95)

Non-financial key  
performance indicators

Delivering Positive Outcomes to Clients (pages 20 and 21), Growing and Developing the 
Partnership (pages 22 and 23), Enhancing our Investment Proposition (pages 24 and 25), 
Attracting, Retaining and Developing Talent (pages 28 and 29), Our Responsible Business 
(pages 30 to 49)

Principal risks

Risk and Risk Management (pages 73 to 80), Strategic Report (pages 4 to 81)

Respect for human rights

Our Responsible Business (page 34)

Social matters 

Our Responsible Business (pages 30 to 49)

Proud to be members of

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT32

Our Responsible Business

Our lasting impact

United Nations Sustainable Development Goals (UNSDGs)
In 2020 St. James’s Place became a Participant of the United Nations Global Compact, with the ambition to further  
embed the UNSDGs that we align to into our long-term approach to business. Consequently, we have increased our  
focus from four to six Goals. Below you can find the six Goals we have chosen to support, with our promise and results.

Goal

Target 4.4

By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational 
skills for employment, decent jobs and entrepreneurship.

Our promise: To improve money management in the 
next generation by supporting schools in delivering 
financial education and providing resources. Alongside 
this, we aim to provide our Partners with the resources 
and knowledge to teach financial education. 

To also provide relevant financial skills and education to 
our clients to give them confidence to create the future 
they want.

Our results: In light of the closure of schools for part of 2020 in 
response to the COVID-19 pandemic, we created virtual resources for 
primary and secondary school students on financial education. We 
have also created an online accreditation for advisers so they can 
become qualified virtually to deliver financial education. These home 
learning materials were provided on the St. James’s Place website for 
all, and have been advertised to local schools, Partners and employees.

In 2020 we delivered face-to-face financial education to 2,461 children 
in over 37 sessions in 29 locations. Our free online resources also had 
1,320 unique downloads.

Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making 
in political, economic and public life.

Our promise: To ensure equal opportunities for women 
through our Inclusion and Diversity programmes and by 
ensuring we align to national commitments.

Target 5.5

Our results: In 2020, we increased female representation on the Board 
to 42%. We have also committed to the Women in Finance Charter, 
and to increasing the number of women in senior roles in our business 
to at least 30% by 2023; we reported an increase in 2020 to 23%.

Target 8.5

By 2030, achieve full and productive employment and decent work for all women and men, including for young people and 
persons with disabilities, and equal pay for work of equal value. 

Our promise: To invest in our employees through training 
and development.

To increase the aspirations of young people by working 
with schools and charities to support employability and 
provide positive work experiences. As part of our social 
mobility strategy we actively seek to support 
disadvantaged young people into financial services careers.

Our results: We have further developed our internships, 
apprenticeships and graduate programmes, creating new learning 
and development opportunities virtually. 

This year 86 employees supported 726 people with virtual mentoring 
and virtual work experience before they embarked on their careers. 
We have also made a commitment to increase the volume of our 2021 
intake and paid internships, all aiming to increase awareness of and 
access to financial services jobs. 

Promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment 
and gross domestic product, in line with national circumstances, and double its share in least developed countries.

Target 9.2

Our promise: To encourage responsible practice among 
our suppliers and fund managers in the areas of 
environmental impact, societal impact and governance.

To support our Partner practices in operating responsibly 
and aligning to national standards.

Our results: In 2020 we undertook an extensive project to improve the 
due diligence of our suppliers.

We also launched a responsible business programme aimed at our 
Partnership. We partnered with the Good Business Charter to support 
practices on their responsible journey and offer a coherent framework 
for responsibility.

By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, 
ethnicity, origin, religion or economic or other status.

Target 10.2

Our promise: To support the St. James’s Place 
Charitable Foundation, through funding and volunteering, 
as its grants support charities that reduce social 
inequality and promote economic inclusion.

Our results: In 2020, the Charitable Foundation raised £9 million and 
supported 807 charities. Since the Charitable Foundation’s inception, 
over £102.1 million has been raised for over 3,700 charities, 
supporting over 1.8 million people.

To support employability programmes throughout 
our business.

We have a strategic partnership with the DofE and have developed 
virtual work experience programmes in 2020.

Integrate climate change measures into national policies, strategies and planning.

Our promise: To control and reduce our environmental 
impact and promote sustainable business practices.

Target 13.2

Our results: We have incorporated ESG issues into our investments 
and reported against the Taskforce for Climate related Financial 
Disclosures (TCFD) framework, which covers governance structures, 
risk management, targets and metrics. We maintained our 100% 
purchasing of electricity from renewable sources, our Carbon 
Disclosure Project ‘Grade B Management’ score and our carbon 
neutrality through offsetting. All emissions are also in line with the 
Greenhouse Gas Protocol.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT33

Our materiality study

Acting responsibly is key to 
achieving positive outcomes for all 
stakeholders (see page 90 in the 
Corporate Governance Report).

We have a defined approach and strategy 
to support us in becoming a leading 
responsible business and we are striving for 
excellence. To support us on this journey, 
we undertook a materiality study to better 
evaluate where we might focus our 
resources and communications. 

In 2019, we commissioned a dedicated 
independent materiality study from 
Corporate Citizenship, an independent 
sustainability management consultancy, 
to help inform our responsible business 
strategy and decision-making at an 
operational level. Culture, ethics and people 
were found to be the priority areas for both 
internal and external stakeholders, closely 
followed by customer service and sustained 
and sustainable returns. The study also 
helped us consider how we prioritise the 
United Nations Sustainable Development 
Goals that we align to as a business.

A great place to develop your career

However, it is not only what we do that is 
important but also how we do it, and in 
support of this it is essential that we aspire 
and adhere to the highest professional 
standards we set for ourselves, our 
managers and our leaders if we are to 
create a truly inclusive and responsible 
working environment and business. 

At the beginning of 2020 we launched 
MyCareer, an online performance 
management system available to every 
manager and every employee where 
performance, development and everyday 
check-in conversations can be facilitated 
and recorded. The importance of regular 
communication, conversation and two-way 
feedback with our colleagues, team 
members and managers has never been 
more important than through 2020, and the 
creation of a unified performance management 
platform has helped to ensure that regular 
contact and review has been in place. 

Integrity, responsibility and professionalism 
are essential characteristics of our leaders 
and during 2020 every employee underwent 
Senior Manager Regime Training to help 
understand the importance of integrity and 
the role it plays in leadership and within our 
organisation. 

Providing greater flexibility for part-time 
work, job-sharing, remote working and 
flexibility on hours has resulted in an 
increase in our existing employee 
satisfaction around achieving a better work/
home-life balance. As an employer, these 
changes have and will continue to enable us 
to attract and retain the best talent from a 
much wider pool of people – essential for 
the creation of an inclusive and diverse 
workforce where employees can be 
themselves.

Leadership and people development
Beyond providing an attractive proposition 
to our employees, what sets us apart is our 
commitment to create fulfilling careers for 
all those within our community. In 2020 we 
embarked on a programme to review how 
we were organised. While some of this work 
is ongoing, at the forefront is our continued 
commitment to the development of our 
employees from both a personal and 
professional perspective, to ensure they 
have the right skills and access to 
the right development to be able to 
contribute effectively in meaningful 
and purposeful work. 

Increasingly we need to be able to adapt 
quickly to a changing world, a need which 
was brought into even sharper focus due to 
the COVID-19 pandemic. As a result, in 2020 
we further increased our provision for 
real-time access to digital learning platforms 
for our employees, where knowledge and 
skills were readily available from their homes. 

Alignment with UNSDGs
More on page 32.

Our people are our greatest asset 
and integral to our continued 
success. Feedback from our 
employees has indicated a greater 
desire for increased flexibility, not 
only where they work but also 
when and how they work, so they 
can balance both their professional 
and personal commitments. 

 “I am able to work flexibly to 
balance work and home-life 
effectively.”

80%

Favourable response  
(up 12 percentage points on 2018)

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT34

Our Responsible Business

A great place to develop your career continued

Leadership and people development 
continued
Taking responsibility for our own 
development and personal growth has been 
a recurring theme in recent periods. Having 
first introduced online access to LinkedIn 
Learning in 2019, we are encouraged that 
64% of employees are now enrolled on the 
platform, while our mentoring programmes 
have also progressed. We now have 388 
employee mentors mentoring 469 mentees, 
and an additional 49 mentoring groups have 
been established supporting a further 239 
mentoring relationships. 

In support of our ambition to increase 
gender diversity and inclusion from 
under-represented groups within our 
business, we actively participate in the 30% 
Club (www.30percentclub.org/initiatives/
mentoring-scheme) which is a cross-
Company mentoring programme created 
to provide a platform for individuals to be, 
and perform at, their best. We have also 
created and provided our employees with 
further mentoring opportunities with 
organisations such as the Aleto Foundation 
(www.aletofoundation.org.uk/) and 
Upreach (www.upreach.org.uk/) to boost 
social mobility by supporting students 
from less-advantaged backgrounds.

Human rights 
We are committed to managing our 
business in an ethical manner and 
recognise that responsible management 
is important to all of our stakeholders – 
shareholders, clients, the Partnership, 
employees, suppliers and the communities 
in which we operate. We will not tolerate or 
condone abuse of human rights (including 
modern slavery) in any part of our business, 
and we are committed to minimising the 
risk of slavery or human trafficking in all 
parts of our supply chain.

All employees receive a copy of our Code 
of Ethics and our equal opportunities policy, 
which make clear that we oppose all forms 
of unfair discrimination or victimisation. 
Our bullying and harassment policy sets 
out our approach in relation to allegations 
of harassment and/or bullying. 

Harassment, in general terms, is defined as 
unwanted conduct affecting the dignity of 
people in the workplace. It may be related to 
age, sex, race, disability, religion, nationality 
or any personal characteristic of the 
individual and may be persistent or an 
isolated incident. 

Anti-bribery and corruption 
St. James’s Place has a zero-tolerance 
approach to bribery and corruption. The 
Board has responsibility for oversight of the 
Group’s anti-bribery and corruption policy 
and procedures and annually carries out a 
review of their adequacy. Employees and 
advisers are provided with annual training 
with regards to money laundering, financial 
crime, fraud, bribery and corruption via 
online training programmes, the completion 
of which is compulsory. The anti-bribery 
and corruption policy, which contains 
additional information, is available on 
our website, www.sjp.co.uk/about-us/
corporate-governance

Inclusion and diversity (I&D) 
When working in synergy, diverse teams 
and inclusive environments provide the 
foundations for creativity, innovation and 
growth. We look to attract, retain and 
develop individuals from all backgrounds, 
so we are building an environment where 
difference is embraced, helping us to foster 
a feeling of belonging where people can be 
themselves and thrive. Being the best 
version of ourselves and embracing 
diversity is one of our core cultural values, 
and this came to the fore with the COVID-19 
pandemic as we increasingly worked 
remotely. Through interrupted calls with 
children, partners and pets, we shared 
more of ourselves and improved our 
understanding and empathy for each 
other’s lives outside the office. 

Early in the year we focused on gathering 
diversity data in order to better understand 
the shape of our business. In February 2020 
we invited UK employees to take part in an 
anonymous diversity survey; over 75% 
shared their data, helping us establish 
benchmarks so we could thereafter better 
consider progress and direction. We found 
that our Black, Asian and minority ethnic 
employees make up around 7% of UK 
employees, an increase from approximately 
5% in 2018. 

Throughout the year we have continued to 
progress towards our public commitments 
for increased diversity in the business, with 
an aim to:

•  increase female representation on our plc 

Board to at least 33% by 2020;

•  increase female representation in senior 

roles to at least 30% by 2023; and

•  increase the representation of Black, 
Asian and minority ethnic employees 
to at least 10% by 2023.

Our commitments to female representation 
support the United Nations Sustainable 
Development Goal for Gender Equality, 
and we are proud to have 42% female 
representation on the Board as of 
24 February 2021. To increase minority 
representation across the business, we 
have undertaken in-depth reviews of our 
recruitment and promotion processes and 
this has helped us pinpoint obstacles to 
attracting, retaining and developing diverse 
talent. We are implementing a number of 
changes to our recruitment processes, 
including establishing a requirement for 
diverse shortlists and interview panels, 
and widening our selection pools with 
specialist recruiters. 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT35

 “We have made steady and 
purposeful progress this year 
and continue to prioritise 
fostering an inclusive culture 
at St. James’s Place.”

We also took steps to improve our structural 
support. In policy development, we 
launched the Time Off for Parents policy 
significantly increasing paternity leave; 
created a policy to support transgender 
employees with recognition, transition, 
secure data management and medical 
support; and began developing a formal 
approach to flexible working. Enhancing 
our support and adjustments for disabled 
colleagues, we were awarded the highest 
level of Leader on the government Disability 
Confident scheme. 

We have made steady and purposeful 
progress this year and continue to 
prioritise fostering an inclusive culture 
at St. James’s Place. We have been 
recognised along the way with several 
awards, validating both the positive steps 
we are taking and helping us demonstrate 
our commitment. We know we have more 
to do, but we are confident in our progress 
and the changes we are starting to see – 
here, and in the wider industry.

As at 31 December 2020 we employed 2,818 people across the world, including 
2,585 in the UK (31 December 2019: 2,634 people across the world, including 2,365 
in the UK) and the breakdown of our workforce by gender was:

Board Directors

Managers and  
decision-makers 

Total employees

Female

2019
2020

2019
2020

2019
2020

5

2

60
69

Male

2019
2020

2019
2020

1,315

1,434

2019
2020

6
6

213

237

1,319
1,384

education on race fluency, helping senior 
managers become more inclusive leaders 
and break down barriers to talking about 
race in the workplace. 

Engagement and collaboration with external 
organisations is an important part of our 
strategy. We work with organisations such 
as the Aleto Foundation and take part in 
initiatives including #100blackinterns and 
Classroom to Boardroom, providing work 
experience, mentoring and financial literacy 
to young black talent often marginalised 
from the industry. 

I&D Governance 
Our work in I&D continues to be directed by 
the I&D Steering Group, with support from 
the Nomination Committee and our Board. 
Andrew Croft chairs our Steering Group, and 
all Executive Board members take an active 
role in I&D, each sponsoring a different 
aspect of diversity.

Over this year we have enhanced the scope 
of our I&D Champions & Advisory Board, 
and increased our internal networks 
including:

•  SJPride – for LGBT+ colleagues and allies;

•  EMBRACE – race network for connection 

and community;

•  Unity – professional women’s network, 
with over 10 chapters internationally; and

•  Parents’ Network – established during 
the pandemic for increased connection 
and support.

To directly support our women to advance 
through the business, we ran focus groups 
with every senior female, seeking to 
understand what we are doing well and 
where we need to improve. This was also 
the third year of our participation in the 30% 
Club Mentoring Scheme; we are supporting 
30 female mentees who are paired with 
external mentors from across a wide range 
of sectors, as well as providing 30 mentors 
to help support the scheme. 

We are also committed to supporting the 
United Nations Sustainable Development 
Goal for Reducing Inequalities. In 2020 we 
continued to consider how best to drive 
equality in our business and recognise and 
support all minority groups. We give full and 
fair consideration to all applicants, having 
regard to an individuals’ aptitudes and 
abilities. When needed, we will consider 
modifications to the working environment 
so employees with disabilities can take up 
opportunities or enhance their role, and we 
aim to assist employees who become ill 
or disabled, for example, by arranging 
appropriate support and training. To raise 
awareness of and empathy for the different 
lives we lead we collectively celebrated a 
range of cultural and religious events, but in 
June we also reflected on the shock we felt 
at the tragic killing of George Floyd in the 
United States of America. 

As a community, we listened to our 
colleagues and advisers as they shared 
their experiences of racism throughout 
their lives, building understanding of what 
positive action we can all take and 
reinforcing our desire to drive out conscious 
and unconscious bias. In August we gave 
all employees, advisers and support staff 
access to specialist learning material on 
bias and inclusion and we are pleased that 
828 of our employees and a further 485 
advisers and support staff undertook this 
voluntary training. We also continued 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT36

Our Responsible Business

A great place to develop your career continued

Engagement
Experience of enhanced paternity leave
Our enhanced parental leave policy supports our employees to 
balance family life with work, by providing 26 weeks’ full pay for both 
men and women when they become parents. Working to break down 
barriers and attitudes to childcare is a key part of our commitment 
to driving gender equality and flexible working, and is fundamental 
to attracting and retaining the best people. Andy Mills was one of 
our first male employees to take up the enhanced offering:

“I felt incredibly privileged to have the opportunity to take time out 
of the business to spend with my family following the arrival of my 
newborn. 

I have a four-year-old son and my wife is an adviser in the 
Partnership. I wanted to achieve the right balance in supporting my 
family whilst minimising the business impact. The leave allowed me 
to support my wife who was still servicing clients, settle my son into 
school and bond more quickly with our new baby. Knowing I was 
supported throughout this period further enhanced my loyalty to the 
business. My leave fell during the pandemic and I question how we 
would have coped without it. 

I learnt a lot from the experience, including a deeper appreciation 
for those on extended leave, allowing me to be a better leader 
moving forward.”

Andy Mills – Director of Operations and Partner Services South, 
West & Northern Ireland

Employee wellbeing
Supporting our people and their families in 
times of need continues to be an integral 
part of our culture and became even more 
important this year due to COVID-19, and 
in particular, because of the impact of 
long-term isolation on mental health. 

We experienced a rapid increase in demand 
for support around mental health during 
2020, and our approach to the commitment 
to supporting our employees’ health and 
wellbeing was consolidated through the 
appointment of a Head of Wellbeing and an 
increased emphasis on a range of services 
to address the breadth of challenges our 
people and their families have had to face. 
Some of the areas where we particularly 
focused our efforts and have continued 
to invest include:

•  doubling the number of Mental Health 
First Aiders through the training and 
development of an additional 64 bringing 
the total to 115;

•  extending the availability of counselling 
and workplace health services provided 
by our Company doctor from once a 
month to eight times per month;

•  delivering a virtual Mental Health 

Awareness Week with activities such 
as mindfulness and yoga plus webinars 
for employees on how to look after 
themselves both physically and 
emotionally;

•  providing access for employees to a 

nutritionist who ran numerous webinars 
about how what we eat can affect our 
physical and emotional wellbeing;

•  launching the Babylon Virtual GP service 
(to those who are members of BUPA) 
which provides access to a GP through 
video or phone call 24 hours a day, 7 days 
a week;

•  running a menopause awareness and 

information session in support of 
International Women’s Day and the 
creation of specialist menopause 
information webinar in collaboration 
with the Really Helpful Club; and

•  in May 2020, partnering with the 

‘Mayathon’ team (www.mayathon.com/) 
to encourage our communities 
to undertake 26 minutes of daily exercise 
for 26 consecutive days. The aim was to 
become more active, stay well and 
support a buddy during the first lockdown, 
whilst working from home. 

We were also delighted to join the Hospice 
UK Compassionate Employers Programme. 
The initiative is a comprehensive workplace 
programme, which aims to assist 
organisations to best support those in 
their communities who may be facing 
life-limiting or terminal illness, caring 
responsibilities or bereavement. By signing 
up to the Programme, we are committing 
to a goal of creating and improving a 
compassionate environment for all our 
communities. The Programme aligns well 
with our philosophy of treating people 
well and supporting each other, especially 
during challenging times. In addition, we 
have supported various I&D related themes 
throughout the year including Mental Health 
Awareness Week, International Women’s 
Day and International Men’s Day. All 
initiatives have not only raised awareness 
around a particular subject but have 
provided the opportunity for open 
discussion within a safe environment, 
promoting the concept of ‘it’s good to talk’.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT37

Employee engagement 
In June 2020 we ran our latest employee 
engagement survey. The response rate 
and engagement with the survey was 95%. 
Our results are mapped against the global 
best-in-class results from our surveying 
partners’ best performing clients, i.e. those 
who score in the 75th percentile in different 
categories. This allows us to compare 
ourselves against the best performing 
companies across the world using figures 
taken from responses from all their clients 
(11.3 million respondents) regardless of 
country and industry. 

Communication with our employees 
continues to be a primary focus. We ensure 
our people are aware of the financial and 
economic factors affecting the Group 
through communications issued to all 
staff announcing quarterly results, biannual 
management meetings providing an 
overview of business performance and 
our Annual Company Meeting. We regularly 
communicate using various media including 
written communications, videos, 
newsletters, social media platforms such 
as Yammer and Rungway and cascading 
through the senior leadership teams and 
people managers. The impact of this 
conscious and increased focus on 
employee communications produced the 
following results from the survey:

•  the Company does a good job of keeping 
me informed about matters that affect 
me – 86% favourable response (an 
increase of 13 percentage points 
from 2018); and

•  senior managers are open and honest in 
their communication with employees – 
78% favourable response (an increase 
of 11 percentage points from 2018).

95%

of our employees engaged  
with our survey

Reward and benefits 
Our reward and benefits are a key part of 
our employee value proposition. They are 
a key lever for the attraction and retention 
of talent, in supporting a focus on 
performance and increasingly in serving 
the needs of a diversified workforce.

We provide market-competitive rewards 
and benefits that are regularly benchmarked 
and monitored, including for gender pay 
equality. We have maintained our Living 
Wage employer status for all our employees 
in the UK and in equivalent initiatives 
overseas. 

Our focus in 2020 has been on strengthening 
the links to performance, while ensuring 
that clear checks and balances are in place 
so that business goals are achieved in line 
with our values and do not encourage 
inappropriate behaviour or risk-taking. 

We have also seen our benefits offering play 
a key role in supporting the wellbeing of our 
employees throughout the COVID-19 crisis. 
We have provided additional counselling 
services, wellbeing seminars and activities. 
We have stepped up our recognition of 
employees who have made extraordinary 
contributions to maintain the services we 
provide for clients and in supporting the 
Partnership. Naturally, the impact of 
COVID-19 on our business has resulted in 
our having to take some tough decisions 
around reward, and like most companies 
we have had to be prudent, but we haven’t 
been diverted from a progressive agenda. 
Looking ahead we will be taking steps to 
simplify our reward framework, remove 
complexity and further align our Group wide 
approach to reward, including in Asia.

We also believe it is important that our staff 
build a sense of ownership and share in the 
success of the business. We encourage 
employee equity participation through 
our SAYE and SIP schemes, which are 
so popular that over 80% of employees 
participate.

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Our Responsible Business

Responsible investing

Alignment with UNSDGs
More on page 32.

Our achievements

Responsible investing incorporates the 
consideration of a wide spectrum of 
Environmental, Social and Governance 
(ESG) issues and the effect that those 
factors can have on a company’s long-term 
prospects. Due to our size and scale we 
have an opportunity to use our voice to 
make a meaningful positive impact. 
We recognise that people view their 
investments as a key part of a sustainable 
lifestyle and want their money to be used 
as a force for good. Crucially, responsible 
investing is not only about taking 
environmental and social responsibility, 
it also makes investment sense. 

During 2020 discussions about responsible 
investing have accelerated in frequency, in 
depth and in expectation. Responsible 
investing now underlies the whole of our 
investment approach and is an integral 
part of how we at St. James’s Place add 
long-term value for the clients we serve. 

 “Making a climate 
commitment is imperative 
to help our clients achieve 
financial wellbeing in a world 
worth living in. Supporting 
the transition to a low carbon 
economy makes economic 
sense and, as responsible 
stewards of our clients’ 
assets, we must be 
proactively looking at the 
risks and opportunities 
posed by climate change. 
We are proud to be aligning 
our investment principles 
and engagement activities 
with the Alliance, helping 
accelerate the global 
transition to carbon neutrality.”

 ANDREW CROFT,  
Chief Executive

United Nations supported Principles 
for Responsible Investment (PRI) 
commitment
The PRI is rapidly becoming a globally 
recognised standard of good practice within 
the investment industry, so we are delighted 
to have achieved an A+ rating from the PRI 
for the last three years. In 2020 100% of our 
fund managers became PRI signatories too. 
In 2018, when we became a signatory, only 
69% of our fund managers had made the 
same commitment. 

This important milestone has been 
achieved through frequent engagement 
with our fund managers alongside setting 
them explicit minimum standards. Our 
Investment Committee has formally 
endorsed the requirement for all our fund 
managers to be PRI signatories moving 
forward. This demonstrates our drive to 
raise responsible investing standards for 
all parties engaged in investing our 
clients’ money. 

Increased monitoring
Consistent with our aim to be responsible 
stewards, over the last six years we have 
assessed our fund managers’ investment 
decision-making processes through an 
ESG lens. Responsible investment 
principles are embedded in every aspect 
of our investment process, from our ‘Select, 
Monitor and Change’ approach, overseen 
by the Investment Committee, to our ‘Plan, 
Design, Review’ framework used throughout 
the Partnership to connect clients with their 
investments. Further information on these 
frameworks is set out on page 24.

Standards have progressively risen over 
recent years through increasingly frequent 
fund manager meetings, setting explicit 
expectations and developing high reporting 
standards with improved data coverage. 
In 2018, we held 42 meetings that focused 
on responsible investing with fund 
managers and service providers, which 
rose to 60 in 2019 and 150 in 2020.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT39

Number of ESG meetings held with our managers, consultants and data providers

150

100

50

0

2018

2019

2020

In 2019 we became signatories of the 
Task Force on Climate-related Financial 
Disclosures (TCFD) and have 
commissioned an independent review 
to assess our business practices, our 
approach to climate impacts and define 
how we can further improve. More detail 
on TCFD can be found here on page 41. 

Enhanced communications  
and education 
Communicating our commitment to 
responsible investing increased significantly 
during 2020. Understanding what our 
clients wanted to know about the 
environmental impact of their investments 
helped drive the decision to create the 
Carbon Emissions Report and to include 
this information in the Value Assessment 
Statement. 

We have held numerous virtual presentations, 
webinars and interviews with advisers, 
clients and other industry bodies. All new 
advisers receive training to build their depth 
of knowledge around the issues pertinent to 
responsible investing. We are also 
committed to building on our clear client 
reporting by disclosing other responsible 
investing issues such as inclusive growth, 
diversity and innovation in the future as 
information becomes available. 

Focus areas for 2021
We will continue to take a prominent role in 
addressing relevant responsible investment 
conversations at industry level, strengthening 
our collective voice and driving positive 
change. 

Our commitment to improving reporting 
standards through increased data analysis 
will be supported by developing reporting 
capability across wider responsible investing 
topics and frequent engagement with, 
and assessment of, our fund managers. 

Across the Partnership we will continue 
to deliver quality education and insights to 
ensure meaningful client conversations can 
take place that encompass all our clients’ 
responsible investing priorities. 

Further embedding responsible investing 
into the core investment proposition will 
enable us to deliver client outcomes that are 
even more aligned to our clients’ objectives.

100%

of our fund managers  
became PRI signatories

During 2020 we reconstructed our annual 
responsible investment fund manager 
assessments to include greater opportunity 
for fund managers to evidence their 
responsible investing best practices. 
This assessment forms a systematic part 
of the monitoring process and focuses 
on strategy-specific questions appropriate 
for different asset classes. We believe that 
responsible investment is fundamental 
to enabling a deeper understanding of the 
funds and how fund managers incorporate 
ESG into their investment decisions. 

Climate change
The United Nations Sustainable Development 
Goal 13 Climate Action warns of the dangers 
climate change will bring upon our world, 
and encourages the implementation of 
policies, strategies and planning to mitigate 
against such outcomes. We recognise the 
impact of climate change and that the 
transition to a low-carbon economy poses 
both significant risks and opportunities to 
our clients’ financial outcomes. Reducing 
the human impact on climate change has 
never been higher on our agenda. This is 
reflected within our investment beliefs and 
we continue to set high expectations for our 
fund managers to integrate climate-related 
factors into their investment decisions.

In 2020 we started to openly communicate 
the carbon emissions of all our Growth, 
Income and InRetirement Portfolios, in 
a dedicated carbon emissions report, to 
allow clients to understand the impact 
their money can have in this important 
area. We believe that what gets measured 
gets managed and reporting the carbon 
emissions of our portfolios is a key first 
step towards lowering their environmental 
impact. We joined the Net-Zero Asset 
Owner Alliance (NZAOA) to collectively 
influence economy-wide transition towards 
net zero by 2050. 

This year we have worked with The 
Wisdom Council, a leading market research 
company specialising in financial services. 
They have explored client sentiment and 
wider consumer engagement around 
responsible investing. The research 
clearly demonstrated that clients’ deep 
environmental concerns remained a top 
priority, and the expectation that leading 
brands such as ours should incorporate 
sustainable practices into their business. 
These findings will help to shape our future 
strategy, activities and communication. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT40

Our Responsible Business

Managing our environmental impact

Alignment with UNSDGs
More on page 32.

“ Society won’t settle for 
companies that preach 
green but don’t manage 
their carbon footprints, or 
financial institutions who 
can’t tell us whether our 
money is on the right or 
wrong side of climate 
history.”

   MARK CARNEY, ex Governor 
of the Bank of England, 2020

Our approach
As a business focused on giving our key 
stakeholders the confidence to create the 
futures they want, it is important that we 
operate in a way that considers the need to 
take a responsible, focused and long-term 
mindset towards our environmental impact. 
Although our business operations having 
little effect on the environment, we 
recognise that we can still have a central 
role to play in promoting sustainability. 
We manage this in four core areas:

•  through responsible investment of our 

funds under management, see pages 24, 
25 and 38;

•  through decreasing our direct emissions 

(scope 1 and 2), see page 42;

•  by offsetting the carbon that we do use 
to be operationally carbon neutral as a 
business; and

•  through our non-investment supply chain, 

see page 44.

Our governance
Accountability for managing climate-related 
risks and opportunities is led by the Board, 
which decides the strategic direction of our 
environmental strategy. The Executive 
Board then facilitates the execution of the 
activities, and these are supported by the 
Environmental Reporting Group, the Risk 
Committee, the Investment Executive 
Committee and our Sustainable Investment 
Regulation Programmes. 

The main committee overseeing activities 
is our Environmental Reporting Group, 
with ultimate responsibility resting with 
our Chief Executive, Andrew Croft. The 
Environmental Reporting Group meets 
monthly to co-ordinate Group carbon 
reduction plans, review environmental 
performance and agree mandatory and 
voluntary environmental reporting and 
disclosure. We are looking to appoint a 
Head of Environmental Strategy at the 
beginning of 2021 to oversee this 
framework and deliver our Group-wide 
strategy. More information about 
governance of climate related risks is 
set out in our TCFD report (see below).

ST. JAMES’S PLACE PLCSTRATEGIC REPORT41

ended 31 December 2020. This covers 
governance structures, strategy, risk 
management, targets and metrics across 
our business, and can be found in our 
separate TCFD report which will be available 
on our website www.sjp.co.uk. It also 
ensures that we continue to bring together 
various departments, including Risk, Audit 
and Investments, to take a strategic whole 
business approach to tackling climate 
change. 

Environmental data
We collect and report our environmental 
data from October to September. The tables 
below summarise our targets and progress, 
expressed in terms of both absolute and 
normalised carbon dioxide equivalent 
(CO2e) emissions for our core business 
activities in recent years. Core business 
activities are defined as those within 
‘operational control’. Our emissions are 
calculated in line with the Greenhouse Gas 
Protocol using the 2020 emission factors 
provided by the Department for 
Environment, Food and Rural affairs 
(DEFRA). The emissions were calculated by 
our external sustainability partner, EcoAct.

Liz Kelly, one of our Executive 
Board members said: 

 “We recognise the 
importance of reducing 
and minimising our impact 
on climate change and, 
despite the rapid growth 
in our business, we have 
successfully reduced our 
carbon use over the last 
three years. While our focus 
is to continue reducing 
carbon emissions, we offset 
what we do use to achieve 
carbon neutrality.”

Our impact
During 2020 we have made significant 
progress with responsible investing, which 
now underlies the whole of our investment 
approach and is an integral part of how we 
at St. James’s Place add long-term value 
for the clients we serve. We have also 
maintained our 100% purchasing of 
electricity from renewable sources and our 
carbon neutrality through offsetting. As a 
result we maintained our Carbon Disclosure 
Project ‘Grade B Management’ score for the 
fourth year running.

We have also worked with our suppliers to:

•  Provide more electric vehicle charging 

points (EVCPs) through a partnership with 
a new supplier. In 2020 we more than 
doubled the charging points at our head 
office and completed phase one of 
planned installation of EVCP at our new 
Bristol office. 

•  Initiated condition surveys across the 
estate to identify inefficient plant such 
as older chillers and boilers to inform a 
longer-term replacement schedule which 
will be proposed to the business.

•  Set up DocuSign for digital signatures 
saving 16,503kg carbon and 1,143kg 
paper across the group. We also looked 
to encourage clients to go paperless by 
donating on their behalf to the Woodland 
Trust. In 2020, we donated £121,146 and 
40,382 clients went paperless.

Like many businesses during 2020 we saw 
a dramatic decrease in our travel and use 
of accommodation. We are working hard 
to capture the benefits of this long term 
and are reviewing our policies on travel 
and face to face meetings, and empowering 
employees to make the low carbon choice 
as the norm. 

Task Force on Climate-related 
Financial Disclosures (TCFD)
Whilst we engage with the Carbon 
Disclosure Project to help measure and 
understand the environmental effect of our 
business operations, we appreciate that our 
greatest environmental impact is through 
our stewardship of £129.3 billion of funds 
under management held on behalf of 
our clients. As a result, responsible 
investment is embedded into our 
investment management approach. We 
have reported against the Task Force on 
Climate-related Disclosures (TCFD) 
framework for the first time for the year 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT42

Our Responsible Business

Managing our environmental impact continued

1. Targets

We are committed to doing our part to cap global warming to two degrees Celsius by 2050, and are now aiming to set science-based targets. 
On the journey to limiting global warming to 2 degrees by 2050 we have set the following interim targets for 2025.

Absolute emissions targets

ID
Abs1
Abs2
Abs3

Scope
1
2 (Market-based)
3

2. Progress 

Absolute emissions progress

ID

Abs1

Scope

1

Actual emissions
 in year 
(tonnes CO2e)
544

Description
Gas and owned vehicles
Electricity
Business travel, waste,  
and well to tank (WTT)

% of emissions 
in scope
100%
100%
100%

% decrease 
from base year
50%
100%
50%

Base year
2018
2018
2018

Base year 
emissions
835
167
10,830

Target year
2025
2025
2025

% of target

achieved Comment

70% With restrictions on travel from March 2020 from COVID-19 lockdowns, company car 

usage fell in 2020 by 57%. Throughout this period the adoption of teleconferencing 
enabled the continuation of business activities.

108

35% In 2020, we continued to purchase 100% renewable electricity for our UK operations, 

Abs2

2 (Market-
based)

reflecting best practice and driving demand in the renewable energy market. In our Asia 
operations, office electricity usage reduced by 27% due to the COVID-19 pandemic. A drop 
in the electricity grid factor accounts for the remaining decrease in Scope 2 emissions.

144% Restrictions on global travel from March 2020 as a result of the COVID-19 pandemic has 
contributed to the reduction of business travel emissions by 63%. Throughout this period 
the adoption of teleconferencing enabled the continuation of business activities.

Abs3

3

2,917

3. Gross emissions

As a large, quoted company incorporated in the UK, St. James’s Place plc is required to report its global and UK energy use and carbon 
emissions in accordance with the Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 
2018. The data presented below represent emissions and energy use for which St. James’s Place is responsible. To calculate our emissions, 
we have used the requirements of the Greenhouse Gas Protocol Corporate Standard along with the UK Government GHG Conversion Factors 
for Company Reporting 2020. The results below represent 100% of our activity using the Operational Control approach. Any estimates 
included in our totals are derived from actual data which have been extrapolated to cover the full reporting period.

Scope
1

2

3

Location-based

Market-based

1, 2 & 3

Location-based
Market-based

1, 2 & 3

Location-based
Market-based

3

3
Total (market-based)

Description
Emissions from gas, 
refrigerants and owned vehicles
Electricity emissions using 
geographical location
Electricity emissions using 
purchased electricity factor
Business travel in private cars

Total emissions

Direct and indirect  
energy consumption

Normalised emissions to kWh

Business travel, waste, hotel 
stays, WTT and T&D
Property Trust

Unit
tCO2e

tCO2e

2018

2019

2020

UK
835

1,836

–

Global 
(excl. UK)
–

168

168

UK
725

1,861

–

Global 
(excl. UK)
–

141

141

UK
544

1,533

–

Global 
(excl. UK)
–

108

108

tCO2e

tCO2e

kWh

1,208
3,879
2,043
15,471,870

–
168
168

1,459
4,045
2,184
263,607 17,684,002

–
141
141

695
2,772
1,239
245,956 12,486,750

–
108
108
177,951

tCO2e/
kWh

tCO2e

tCO2e
tCO2e

0.0003
0.0001

0.0006
0.0006

0.0002
0.0001

0.0006
0.0006

0.0002
0.0001

0.0006
0.0006

9,171

11,469
22,851

5,495

9,561
17,380

2,222

8,584
12,154

We account for 100% of our operational activity accounting the Operational Control Approach. There are no exclusions’.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT43

Towards the end of 2020 we carried out works to ensure that all lighting installations, both internal and external, at our Head Office campus 
use LED fittings, reducing greatly the amount of energy consumed. A review of the whole business estate is underway to identify other 
locations where this is possible and we will provide recommendations to the business in due course. We have also begun to investigate 
services available in the market to assist us reduce and optimise our use of electricity across our estate and we have made environmental 
considerations a central feature of our office furniture procurement, installing many items made from recycled materials in our most recently 
opened offices.

Normalised emissions

Normalised 
emissions in prior year 
(tonnes CO2e per ‘000 sq ft)
1.51 
0.29 
14.52 

Scope
1
2 (Market-based)
3

Normalised 
emissions in year 
(tonnes CO2e per ‘000 sq ft) Comment

1.08  Emission intensities have decreased significantly across all Scopes as a result of the 
COVID-19 pandemic. Country and global restrictions on travel has resulted in 
0.22 
significantly reduced business miles. Throughout this period the adoption of 
5.80 
teleconferencing enabled the continuation of business activities.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT44

Our Responsible Business

Building relationships with our suppliers

Alignment with UNSDGs
More on page 32.

 “St. James’s Place has 
worked with Alphabet, a 
vehicle leasing company, 
to develop and launch an 
electric vehicle (EV) fleet 
scheme to complement our 
employee benefit scheme. 
Employees can now select 
to lease fully electric, hybrid 
and low-CO2 petrol models.

Since the start of 2020, 
the EV option has proved 
hugely popular – 63% of 
models ordered have been 
electric vehicles. This means 
with each additional electric 
vehicle added to the fleet, 
to replace an outgoing 
petrol or diesel car, 
St. James’s Place fleet 
scheme is positively 
contributing to the 
company’s reduction 
in CO2 output.”

 PETER YATES, 
Procurement Manager

Our approach
At St. James’s Place, we are committed to 
managing our business in a responsible and 
ethical manner. We believe in treating all our 
stakeholders fairly and our suppliers are 
part of that process.

We recognise the benefits of building 
strong, mutually beneficial relationships 
with both new and existing suppliers and 
we are sharing our aspirations and 
objectives in order to encourage our 
suppliers to adopt similar principles.

We encourage our suppliers to share our 
desire to make a positive and lasting 
difference to those less fortunate than 
ourselves. We are delighted that many 
provide support for the St. James’s Place 
Charitable Foundation through donations 
and participation in fundraising events. 

Selecting suppliers to reduce our 
environmental impact 
During 2020 we have continued to reduce 
our environmental impact by working with 
our suppliers by:

•  developing our fleet provider offering with 
increased focus on electric and hybrid 
vehicles; and 

•  introducing new and additional electric 

car charging points.

Our process
Our procurement processes ensure we 
meet regulatory and business obligations, 
as well as creating and promoting internal 
and external awareness and the benefits 
of strong third-party relationships. Our 
procurement policy requires due diligence 
to be conducted on all new suppliers. This is 
done through a risk-based approach which 
considers legal and business requirements.

Evidence of our commitment 
Since 2014, we have been a member of the 
Living Wage Foundation (www.livingwage.
org.uk). We also encourage our suppliers 
to adopt the same approach or, where 
applicable, an overseas equivalent. 

We are signatories of the Prompt Payment 
Code, which is encouraged by the 
Department for Business, Energy and 
Industrial Strategy (BEIS) and demonstrates 
our commitment to good payment 
practices between ourselves and our 
suppliers. 

Our onboarding process requires all new 
suppliers to confirm their compliance to 
applicable legislation, including but not 
limited to; diversity and inclusion, modern 
slavery, employee payments and contact 
terms and gender pay gap reporting. 

Our focus for the future
As we continue working towards our 
vision of becoming a leading responsible 
business, we work closely to align 
ourselves with UNSDG 9 and its Target 9.2 
(sdgs.un.org/goals) of promoting inclusive 
and sustainable industrialisation through 
our work with suppliers. 

ST. JAMES’S PLACE PLCSTRATEGIC REPORTSupporting our communities

45

Employee involvement 
Despite 2020 being a challenging year, our 
employee engagement remains strong. 
Not only have employees given their time 
to fundraise and distribute grants, but many 
have supported their local communities 
and those vulnerable during the pandemic. 
Within ten days of the first lockdown 
announcement, we had two new policies in 
place. We released any employee with a 
medical or military background to the NHS, 
medical organisations, emergency services 
or armed forces, and we also extended our 
volunteer allowance from two days to 
unlimited. This means that employees were 
able to take an unlimited number of days to 
support others when needed throughout 
the pandemic. As a result, we updated our 
volunteering policy to be flexible. London 
Benchmarking Group and Business in the 
Community noted this as best practice for 
volunteering policies in response to the 
COVID-19 crisis. 

Volunteering
This year, our volunteering hours reached 
4,406, meaning the total value of time our 
employees gave during work equated to 
£147,871. As our engagement activities 
were limited by COVID-19 and social 
distancing requirements, we organised an 
event called ‘Walk the World’, with the aim 
of offering our employees the opportunity 
to volunteer in safe and meaningful ways 
and we also introduced a new virtual 
volunteering opportunity finder. Among 
our projects, we supported:

•  Anti-slavery projects, to help transcribe 
19th century hand-written texts relating 
to anti-slavery into a more digestible form 
for researchers;

•  Adopt a Grandparent to help combat 

loneliness;

•  Age UK and The Big Knit;

•  Zooniverse to help identify and monitor 

wildlife populations; and

•  The 2 Minute Litter Pick.

Alignment with UNSDGs
More on page 32.

Employee engagement

90.1% 

Percentage of Group employees 
involved in supporting our 
communities and good causes
(2019: 96.1%)

Community investment

2.18% invested

Percentage of profit before 
tax invested in supporting our 
communities and good causes
(2019: 4.4%)

£7.1m

Total invested in communities
(2019: £8.3 million)

Engagement
Supporting the NHS
John Summers works in our Technology and Information Division 
and regularly volunteers as an Operational First Aider and a Youth 
Leader with St. John’s Ambulance. This year, John temporarily 
stopped working for St. James’s Place, as he had been trained to 
assist the NHS with COVID-19 patients for the Torbay and South 
Devon NHS Foundation Trust. John worked 12-hour shifts back to 
back and was tasked with helping run an emergency department 
COVID-19 screening, assisting patients in to the Red/Green zones, 
delivering care in the minor injuries department and looking after 
patients on the wards. In support of John, the St. James’s Place 
Charitable Foundation donated £10,000 to St. John’s Ambulance. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT46

Our Responsible Business

Supporting our communities continued

In total, 400 employees volunteered over 
2,000 hours. We also encourage and 
recognise employees who volunteer in their 
own time, with 52 £300 grants given to the 
charities supported.

4,406 volunteer hours

The total number of hours our 
employees gave during working hours 
in support of community engagement 
activities
(2019: 14,333 hours)

1.6/2.0 hours

The average number of hours given 
during working hours / outside of 
working hours
(2019: 5.3/4.5 hours) 

The Trussell Trust foodbanks 
At the start of lockdown in April, seeing the 
inevitable increase in need for foodbanks, 
we donated £100,000 of unrestricted funds 
to The Trussell Trust to support their 
scale-up to find another 20,000 volunteers. 
The St. James’s Place Charitable 
Foundation also donated another £50,000 
of unrestricted funding. 

£100,000

Amount of unrestricted funds  
donated by St. James’s Place

Carbon footprint

30%

Reduction in CO2 emissions during 2020

Developing responsible  
businesses in the Partnership
One of our key objectives for 2025 is to 
support our Partner practices in becoming 
responsible businesses in their own right. 
To do this, we have partnered with the Good 
Business Charter, who are an independent 
organisation which recognises responsible 
business practices. The Good Business 
Charter measures behaviour over ten 
components: real living wage, fairer hours 
and contracts, employee wellbeing, 
employee representation, diversity and 
inclusion, environmental responsibility, 
paying fair tax, commitment to customers, 
ethical sourcing and prompt payment. 
A company must meet all ten commitments 
to receive Good Business Charter 
accreditation. In 2020, we launched a 
successful pilot with a range of our Partner 
practices. In line with this, St. James’s Place 
has become the first FTSE 100 company to 
be Good Business Charter accredited, 
ensuring we are one step closer to 
becoming a leading responsible business 
by 2025.

Our community strategy
Business in the Community’s 
CommunityMark award
In 2020 St. James’s Place achieved 
Business in the Community’s 
CommunityMark award for excellence in 
our approach to our community investment. 
This prestigious award reflects the 
outstanding work being undertaken by our 
corporate responsibility team to engage 
with, and support, our local communities.

Our community initiatives such as 
employability, financial education, team 
challenges, volunteering and our Charitable 
Foundation are focused on supporting 
social mobility and social inclusion in the 
UK. We believe economic independence 
is an enabler of choice. To us, economic 
independence gives people the confidence, 
knowledge and opportunity to make better 
decisions that positively affect their future. 
We include social inclusion in our model 
because we believe that people cannot 
make informed decisions without 
being included. 

 “St. James’s Place has really 
worked hard throughout 
2020 to ensure a full 
company, strategic approach 
for their community 
investment planning. 
They understand that their 
community investment is an 
important business strategy, 
like any other, rather than an 
‘add-on’ for their business. 
BITC recognises this leading 
responsible business 
approach and believes 
it will result in long time 
impact delivered with 
their communities. 
Congratulations!”

BELINDA GOODMAN,  
Responsible Business Lead, 
Business in the Community, 
2020

Connecting with the community 
During 2020, engagement with our 
community was more important than 
ever We engaged through meeting local 
governments, non-governmental 
organisations and charities. As part of our 
approach to tackling social mobility in and 
around our Cirencester head office, we 
attended meetings with Cotswold District 
Council, Cirencester Town Council and 
Cirencester Community Development Trust. 
It was imperative during the year that we 
understood the social needs of the local 
community and ensured we were providing 
adequate support when and where required. 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT47

Our community has now given over 
£100 million to our Charitable Foundation 
and our focus on high-impact local work 
means that this money is truly effective 
at changing lives. Further information 
is provided on pages 48 and 49.

Our commitment to the Charitable 
Foundation has been in place since our 
business launched in 1992. Not only has 
the Charitable Foundation been making a 
positive and lasting difference to the lives 
of children and young people who are 
disadvantaged economically, socially or 
through disability, those affected by cancer 
or mental health issues and the hospice 
movement, it also offers our employees 
the opportunity to volunteer, gaining 
valuable skills and insight, and provides a 
cultural connection across the Group. We 
know that 99% of employees who volunteer 
report positive experiences, an increase in 
wellbeing or skills development.

Our 2021 vision
Whilst we reflect on our achievements over 
the past year, it is also important to look to 
the next chapter. In 2021 our aspirations 
include:

•  further embedding responsible investing 

into our Investment Management 
Approach (see pages 38 and 39);

•  growing the successful ‘Partner 
Responsible’ pilot to help Partner 
businesses operate in a more 
responsible way;

•  integrating sustainable and ethical 

decision-making into all operational 
activities across the business, including 
governance and oversight;

•  measuring the depth of impact of our 
community and group programmes 
including launching longitudinal research 
into financial education;

•  improving our supplier selection and 

monitoring processes; and

•  creating and implementing a new five 

year environmental strategy.

Our team challenges within our local 
community were reassessed to ensure that 
the safety of our employees was a priority. 
We focused on outdoor, socially distanced 
challenges that met a genuine need in the 
community, from ecology to heritage.

Our holistic charity programme supports 
a wide range of charities in Cirencester to 
tackle both economic and cultural poverty 
and exclusion. We have five-year 
relationships with these charities to provide 
unrestricted funding and business expertise, 
to help them grow sustainably and plan for 
the long-term. The unrestricted funding 
allows charities to use the money where it is 
needed most, whether this be for projects, 
overheads, staff costs or equipment.

Social mobility through  
employability and The Duke  
of Edinburgh (DofE) scheme
Through our employability programmes and 
entering into a £2 million five-year strategic 
partnership with DofE, we look to support 
social mobility in the UK. Funding of 
£350,000 a year is directed to support the 
DofE’s strategic aims of working with 
disadvantaged young people - now over 
70,000. Both our organisations are dedicated 
to helping people define their own futures, 
and through the DofE raise aspirations, 
confidence and personal goals. As part of 
our strategic partnership we have supported 
the DofE with inclusion and diversity training, 
team development through Insights training, 
free employability videos for participants and 
provided impact research mentoring. But the 
relationship goes both ways and the DofE 
has provided consultancy support for us to 
develop our social mobility strategy and a 
community theory of change model. 

For the first three years of our partnership, 
we were title sponsors of the DofE 
Adventure Challenge fundraising event 
which won ‘Best Charity Challenge Event’ 
in the Charity Events Awards 2020. 
Now that it is an established event, we are 
currently working to understand the impact 
of the DofE for disadvantaged young 
people, by donating £50,000pa towards 
research for the duration of the Partnership.

We also created a range of videos to 
support our employability programmes 
evidencing the variety of people, skills and 
backgrounds in financial services. These 
were a huge success and have been used 
in our virtual events to increase awareness 
of and access to financial services jobs 
www.dofe.org/statistics/

Social mobility through  
financial education
We are one of the leading providers of 
face-to-face financial education in schools 
in the UK. We understand the importance 
of financially educating children and it has 
remained a core focus of our long-term 
approach. In 2020, with the closure of 
schools, we looked instead to create online 
materials on financial education for primary 
and secondary school students. These 
home learning materials are provided for 
free to anyone via the St. James’s Place 
website, and we have advertised them to 
our local schools and partners, as well as 
sharing them with employees and Partner 
businesses for their personal use with 
their families. 

We have also created an online 
accreditation for advisers to become 
accredited virtually on how to deliver 
financial education. In total, in 2020 
we reached 2,461 children through 26 
employees and 22 advisers in 29 different 
schools. We also had 1,320 unique 
downloads of our online resources. 
We also offer grants to charities including 
Young Enterprise, DofE, The Money Charity, 
National Numeracy and Career Ready 
to work in the schools we do not 
already support.

This year, St. James’s Place was a finalist 
in the Leadership category for the Social 
Mobility Index. The Social Mobility Index is 
an important benchmarking initiative that 
St. James’s Place completed in 2020 to 
determine where we ranked against other 
leading UK employers. We have used the 
feedback to help us build a corporate 
strategy on social mobility with the aim 
to attract and develop talent from all 
backgrounds.

Social inclusion through the 
St. James’s Place Charitable 
Foundation 
Social inclusion at St. James’s Place 
means working to improve the terms 
of participation for people who are 
disadvantaged or under-represented 
economically, socially or through medical 
conditions. Giving has always been a strong 
part of our culture, with over 75% of our 
employees donating to the Charitable 
Foundation each month via covenant. 
We are proud to match, pound for pound, 
donations to the Charitable Foundation and, 
as a result, in 2020 the Group gave 
£4.9 million, following fundraising of 
£4.1 million by our community. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT48

Our Responsible Business

The St. James’s Place Charitable Foundation

Making a positive and lasting difference 
The St. James’s Place Charitable 
Foundation (the Charitable Foundation) was 
established to enable the St. James’s Place 
community to support charities across the 
UK and overseas, and to encourage giving 
as a strong cultural thread within the 
business. The Charitable Foundation has 
grown alongside the St. James’s Place 
Group and is now the 6th largest corporate 
foundation * in the UK. 

The Charitable Foundation directs its 
funding to grassroots charities to support 
sustained growth and create a positive and 
lasting impact on people’s lives across four 
core themes: 

•  Children and young people who are 
disadvantaged or have a disability

•  Hospice sector

•  Cancer support

•  Mental health

*  Association of Charitable Foundations Giving Trends 

Report 2019.

COVID-19 
The COVID-19 pandemic affected all 
aspects of our world and has, and will 
continue to have, a significant impact on the 
charitable sector. As a funder, we responded 
quickly and flexibly to the needs of our 
supported charities, providing £1.7 million 
of COVID-19 specific support, making our 
funds unrestricted and forward-paying 
grants to support cashflow. We were 
inspired by the responsiveness shown by 
charities; despite the many restrictions in 
place, many were able to quickly adapt to the 
circumstances and maintain their essential 
services to thousands of people. Examples 
of the support we gave include a £475,000 
grant to the National Emergencies Trust, 
£275,000 to NHS Charities Together and 
£50,000 to the Trussell Trust. We know that 
the challenges faced by the sector are 
continuing into 2021 and beyond and we are 
committed to being flexible to support these 
invaluable charities through difficult times.

Total amount raised for good causes 
since inception in 1992

£102.1m

(2019: £93.1 million)

Amount raised in 2020

£9.0m

(2019: £12.1 million)

Number of individual charities 
supported in 2020

807

(2019: 1,109)

Our focus for 2021
Looking ahead to 2021 our aims are to

•  continue to be responsive and 

supportive to our grantees during 
and after the pandemic crisis

•  continue to build on our 

partnership funding model with 
key supported charities

•  connect business skills, 

knowledge and expertise to 
enable transformational change 
in charities 

•  inspire the St. James’s Place 
community to continue their 
generous support to the 
Charitable Foundation in terms 
of time, skills and donations

The PACE Centre
Pace is a special needs school that is committed to ensuring that children with neurodisabilties have the opportunity to reach their 
fullest potential in life and take an active role in society. In 2020, the Charitable Foundation provided a £150,000 grant to support 
an innovative assistive technology project that will support independence and increase interaction for children with complex 
neurodisability needs, thereby providing transformational change to their lives.

 “The generous support of the St. James’s Place Charitable Foundation has enabled Pace to 
embark on our critically important SMART School programme, which will have a great 
impact not only on our own children but also on thousands more children and young 
people with complex neurodisabilities across the UK.”

IAN SANSBURY, CEO of The PACE Centre

ST. JAMES’S PLACE PLCSTRATEGIC REPORT49

The impact of our 
grant-making
The most important aspect of our 
grant-making is understanding the 
impact our funds have on the 
charities we support, ensuring that 
we are creating positive and lasting 
change for the charity and its 
beneficiaries. Our recent impact 
survey found that 92% of people 
supported through our grant-making 
have experienced a positive impact 
on their lives, with 38% of people 
experiencing a transformational 
impact. This is what we strive for 
through our focus on small local 
charities.

 “The financial support 
that the Charitable 
Foundation provided has 
been invaluable and 
essential to enabling us 
to grow, develop different 
streams and areas of 
expertise and expand our 
services.”

Gloucestershire Counselling 
Services

We believe that working in partnership 
with our supported charities creates 
more impactful change, so our aim 
is to provide wider holistic support, 
utilising the skills and experience of 
the St. James’s Place community 
to add value to our grant-making. 
In doing this we believe we can help 
charities become more robust, more 
confident and more empowered to 
reach those most in need.

 “In addition to supporting 
young people, the 
volunteers from 
St. James’s Place 
delivered financial 
awareness training and 
interview preparation 
that added huge value to 
the training course for 
both Springboard and 
the young people.”

Springboard Charity

South Oxfordshire Food & Education Allowance 
(SOFEA)
SOFEA is a food distribution charity which also provides employability and skills 
training for disadvantaged young people. The Charitable Foundation has been 
supporting SOFEA since 2015 by funding a programme to support disadvantaged 
young people back into employment, and improve their health and wellbeing. 
During 2020 we gave an additional grant of £25,000 to support the increased 
demand for food banks due to the pandemic.

 “The support from the Charitable Foundation early in 
Tthe pandemic enabled us to increase our storage and 
distribution of surplus food, ensuring that those in 
need had access to free emergency food boxes from 
March until August. In that time, we distributed 
110,000 food boxes through 77 partner organisations. 
This represents over 1,000 tonnes of food with a retail 
value of approximately £2 million.”

RICHARD KENNELL, CEO of South Oxfordshire Food & Education Allowance 

Percentage of beneficiaries 
who report a positive impact 
on their life

92%

(2019: 97%)

Percentage of beneficiaries 
who report a transformational 
change to their life

38%

(2019: 34%)

Thank you
The Charitable Foundation is grateful for 
the continued and generous support of the 
St. James’s Place community both in the 
UK and Asia and the St. James’s Place 
Group who year on year provide outstanding 
support in the form of donations, 
fundraising and volunteering time. 
The ongoing enthusiasm, creativity and 
willingness to give back is inspiring and acts 
as an agent for positive change in our 
communities in the UK and overseas. 

Note: The Charitable Foundation is an 
independent charity (charity number 
1144606) which is not controlled by the 
St. James’s Place Group, and hence the 
financial performance and position of the 
Charitable Foundation are not consolidated 
into the Group Financial Statements 
presented on pages 153 to 213. 

You can find out more about how the 
Charitable Foundation is making a positive 
and lasting difference to people’s lives at

   www.sjpfoundation.co.uk

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT50

Chief Financial Officer’s Report

IFRS profit after tax

£262.0m

2019: £146.6 million

Underlying cash result

£264.7m

2019: £273.1 million

EEV operating profit

£919.0m

2019: £952.0 million

 “2020 was an extraordinary 
year with events shaped by 
the COVID-19 pandemic. 
Despite the disruption the 
business exhibited resilience.”

Financial results
IFRS
IFRS profit after tax was £262.0 million in 
2020 (2019: £146.6 million). As at half-year, 
this result has benefited from significant 
temporary but favourable effects linked to 
life insurance tax that have arisen as a result 
of movements in investment markets. We 
expect this benefit to unwind over time. 
Further detail on this effect, which we refer 
to as the impact of policyholder tax 
asymmetry, is included in the Financial 
Review on page 57. 

To address the challenge of policyholder tax 
being included in the IFRS results we focus 
on IFRS profit before shareholder tax as 
our pre-tax measure. However, for 2020 
this metric is also impacted by the effect 
of policyholder tax asymmetry referred 
to above. Therefore on this basis the result 
was significantly higher at £327.6 million 
for the year (2019: £187.1 million). 

As already stated in the Chief Executive’s 
Report, 2020 was an extraordinary year with 
events shaped by the COVID-19 pandemic. 
Despite the disruption the business 
exhibited resilience, with the Partnership 
attracting gross inflows of £14.3 billion 
(2019: £15.1 billion) and net inflows of 
£8.2 billion (2019: £9.0 billion). The level 
of economic and financial uncertainty 
throughout most of the year particularly 
impacted the pace of discretionary 
investment flows as some clients took a 
more cautious approach to investing new 
funds. We did though continue to see 
positive net inflows throughout the year 
as clients, prompted by their advisers, took 
the appropriate actions in order to ensure 
they remain well positioned to achieve their 
long-term financial objectives. As we 
have seen in periods of market volatility 
historically, client retention remained strong 
as our advisers worked hard to provide 
reassurance and sound counsel in an 
uncertain environment.

Coupled with the impact of positive 
investment market returns, this new 
business performance resulted in funds 
under management closing at a record 
£129.3 billion (31 December 2019: 
£117.0 billion), up some 11% over the year 
and boding well for the development of 
our financial results in the years ahead.

The resilience in our new business 
performance, together with growth in funds 
under management, has contributed to a 
robust outcome for our financial results 
for 2020 as set out below. Despite the 
challenges of operating during the 
COVID-19 pandemic, our financial position 
has also proven resilient with the solvency 
position of our life companies and the 
Group as whole exhibiting considerable 
stability in the face of extreme market 
volatility. This is attributable to the simplicity 
of our business and our approach to 
managing solvency.

Although the COVID-19 pandemic is 
ongoing, we remain confident in our 
ongoing prospects and the strength of 
our balance sheet.

Our financial results are presented in more 
detail on pages 54 to 72 of the Financial 
Review, but we provide below a summary of 
financial performance on a statutory IFRS 
basis, as well as our chosen alternative 
performance measures (APMs). We also 
summarise key developments from a 
balance sheet perspective and provide 
shareholders with an overview of capital, 
solvency and liquidity.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT51

The IFRS result also includes the impact 
of non-cash accounting adjustments such 
as equity-settled share-based payment 
expenses, deferred income and deferred 
expenses, so we continue to supplement 
our statutory reporting with the presentation 
of our financial performance using two 
APMs: the Cash result and the European 
Embedded Value (EEV) result. 

Taking each in turn:

Cash result
The Cash result, and the Underlying cash 
result contained within it, are based on IFRS 
but adjusted to exclude certain non-cash 
items, so therefore represent useful guides 
to the level of cash profit generated by the 
business. All items in the Cash result, and 
in the commentary below, are presented 
net of tax.

During the year, the net income from funds 
under management was £455.9 million 
(2019: £424.9 million), representing a margin 
of 0.63% (2019: 0.63%) on average mature 
FUM, excluding DFM and Asia FUM, in line 
with prior guidance. It is only this mature 
FUM excluding DFM and Asia FUM that 
contributes to this net income figure and 
this mature stock of FUM at any given time 
substantially comprises all unit trust and 
ISA business, as well as life and pensions 
business written more than six years ago. 

The development of mature FUM year-on-
year is dependent on four principal factors:

1.  New unit trust and ISA flows;

2.  The amount of life and pensions FUM 
that moves from gestation into mature 
FUM;

3.  The retention of FUM; and

4.  Investment returns on FUM.

Growth in gestation FUM has been more 
rapid than growth in mature FUM in recent 
years, mainly due to the strength of new 
pensions business following ‘pensions 
freedom’. While this therefore constrains 
growth in net income from funds under 
management today, it bodes well for the 
future as gestation FUM matures and 
begins making a positive contribution. 
At 31 December 2020, the balance of 
gestation FUM stood at £43.4 billion 
(31 December 2019: £40.2 billion). Once 
this current stock of gestation FUM has 
all matured, it will (assuming no market 
movements or withdrawals) contribute in 
excess of £365 million to net income from 
funds under management and hence to 
the Underlying cash result.

St. James’s Place also generates a margin 
arising from new business where initial 
product charges levied on gross inflows 
exceed new business-related expenses. 

The reduction in margin arising from new 
business in 2020 largely reflects the decline 
in gross flows over the period, although the 
relationship between the two is not linear.

Establishment expenses in 2020 were 
£200.0 million (2019: £186.2 million), up 7% 
over the year and some £3 million below the 
guidance that we provided last year, reflecting 
management actions taken as the external 
environment deteriorated during the year. 
Management will continue to take a 
disciplined approach to expense 
management, deferring or delaying 
expenditure where possible and where 
long-term growth and our ability to respond 
to ongoing challenges presented by 
COVID-19 will not be compromised. 

Operational development costs were 
£30.7 million (2019: £22.3 million) reflecting 
a period of considerable investment in the 
business, laying the foundations for long- 
term growth. This included developing our 
collaboration with Salesforce as previously 
announced. In addition, we accelerated the 
development of certain projects and 
technologies to ensure the Group and the 
Partnership were able to adapt effectively 
to the remote working environment.

For example, we invested in providing 
seamless electronic data capture systems, 
electronic signature capability, and in digital 
platforms to enable safe and secure virtual 
interactions between the Partnership and 
clients. These investments will benefit the 
business in both the short and long-term. 
It is worth noting that we are also mindful of 
increasing cyber risk so continue to take 
appropriate action to mitigate such risks.

Our contribution to the FSCS levy increased 
substantially and disappointingly during the 
year, to £29.7 million, up from £22.3 million 
in 2019. This reflected a significantly 
increased rate of levy, over and above the 
15% increase we expected at the beginning 
of the year, exacerbated by a supplementary 
levy announced in November 2020 and by 
our growth as a proportion of the FSCS 
funding classes in which we operate.

Although we are fundamentally supportive 
of a mechanism that protects consumers, 
we agree with the comment made by the 
FCA chair Charles Randell when he said  
“…all too often, the polluter doesn’t pay. The 
cost of bad behaviour by firms which then 
fail is usually mutualised through the FSCS, 
rather than borne by the wrongdoers”. We 
welcome the goal that has been outlined by 
the FCA of redesigning the system to make 
the polluters pay. 

Reflecting its critical role in providing a 
source of future organic growth in our 
adviser population, we continue to invest 

into building our Academy programmes in 
order to accommodate additional capacity 
with greater geographic reach. Academy 
operations adapted well to COVID-19, with the 
programme being delivered online for existing 
participants. However, given the uncertainty 
and logistical challenges we deferred a 
number of new entrants into the programmes 
until 2021, which has resulted in Academy 
costs decreasing by 13% year-on-year.

We have also further invested in developing 
our presence in Asia, as well as in 
discretionary fund management via 
Rowan Dartington both in the UK and 
overseas. The growth plans for both of 
these businesses have been adversely 
impacted by the financial uncertainties 
during the year, but both have still managed 
increases in revenues and disciplined 
expense management. Our investment for 
the future also extends to our strategic 
development costs, with one such example 
being the costs associated with 
reconfiguring more than 2,500 Partner 
websites during the year.

The Underlying cash result, which is a key 
metric that provides a good indicator of 
underlying performance and the impact 
of our investment programmes, was 
£264.7 million (2019: £273.1 million).

Recognised below the Underlying cash 
result, our back-office infrastructure 
activity has been a critical multi-year 
project. In 2019, the final smooth migration 
of business was completed which means 
that all of our core UK business is safely 
on the Bluedoor platform. We continued to 
incur decommissioning expenses relating 
to our legacy systems, and so our back-
office infrastructure costs were 
£10.0 million for the year (2019: 
£38.8 million) but having sufficiently 
completed these exercises no further 
back-office infrastructure costs are 
anticipated for 2021.

The Cash result in 2020 was therefore 
£254.7 million (2019: £229.4 million).

EEV
The EEV operating profit is sensitive to new 
business written within the year and the 5% 
reduction in gross flows year-on-year is the 
main factor behind a reduced EEV operating 
profit of £919.0 million (2019: £952.0 million).

The EEV profit before tax for the period has 
been significantly impacted by the positive 
but lower investment return variance of 
£304.4 million compared to the prior year 
(2019: £768.6 million). The positive return 
reflects increased market values across our 
FUM as a result of stronger markets at year 
end, following the recovery in the second 
half of the year. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT52

Chief Financial Officer’s Report continued

Key financial position developments
The shareholder, or Solvency II Net Assets 
Balance Sheet, is one that is derived from 
the statutory IFRS Statement of Financial 
Position and a reconciliation between the 
two can be found on page 64 of the 
Financial Review. There are several areas 
that are worthy of note.

Movements in business loans  
to Partners
Facilitating business loans to Partners is 
a key way in which we are able to support 
growing Partner businesses. Such loans 
are principally used to enable Partners 
to take on those businesses of retiring 
or downsizing Partners, and this process 
creates broad stakeholder benefits. First, 
clients benefit from enhanced continuity of 
St. James’s Place advice and service over 
time; second, Partners are able to build and 
ultimately realise value in the high-quality 
and sustainable businesses they have 
created; and finally, the Group and, in turn, 
shareholders, benefit from high levels of 
adviser and client retention.

In addition to recognising a strong business 
case for facilitating such lending, we 
recognise too the fundamental strength and 
credit quality of business loans to Partners. 
Over more than ten years, cumulative 
write-offs have totalled less than 5bps of 
gross loans advanced, with such low 
impairment experience attributable to a 
number of factors that help to mitigate the 
inherent credit risk in lending. These include 
taking a cautious approach to Group credit 
decisions, with lending secured against 
prudent business valuations. Demonstrating 
this, key loan-to-value (LTV) information is 
set out in the table below.

31 December
2020

31 December
2019

Aggregate LTV 
across the total 
Partner lending 
book 
Proportion of the 
book where LTV  
is over 75%
Net exposure to 
loans where LTV  
is over 100% 
(£’Million)

31%

32%

12%

15%

9.2

9.4

If FUM were to decrease by 10%, the Net 
exposure to loans where LTV is over 100% 
at 31 December 2020 would increase to 
£11.3 million. 

Our credit experience also benefits from 
the structure of business loan to Partner 
repayments. The Group collects advice 
charges from clients. Prior to making the 
associated payment to Partners, we deduct 
loan capital and interest payments from the 
amount due. This means the Group is able 
to control repayments. 

During the year we have continued to 
facilitate business loans to Partners, 
however the balance has remained stable 
year-on-year as new loans advanced have 
approximately matched repayments 
received.

31 December
2020

31 December
2019

£’Million

£’Million

Total business 
loans to Partners

Split by funding type:
Business loans  
to Partners directly 
funded by the 
Group
Securitised 
business loans  
to Partners

476.7

476.5

319.6

316.0

157.1

160.5

Movements in borrowings
St. James’s Place continues to pursue a 
strategy of diversifying and broadening 
its access to debt finance. We have done 
this successfully over time, including the 
creation and execution of the securitisation 
vehicle referred to in the previous years. 
For accounting purposes we are obliged 
to disclose on our Statement of Financial 
Position the value of loan notes relating to 
the securitisation, which has the effect of 
inflating the reported level of borrowings. 
However, these are secured only on the 
securitised portfolio of business loans 
to Partners, and hence are non-recourse 
to the Group’s other assets.

31 December
2020

31 December
2019

Total borrowings

Split by borrowing type:
Senior unsecured 
corporate 
borrowings
Senior tranche  
of non-recourse 
securitisation  
loan notes

£’Million
341.8

£’Million
403.7

226.5

287.1

115.3

116.6

After adjusting for this non-recourse debt, 
borrowings have been increasing broadly 
in line with the scale of the business over 
recent years, and we remain comfortable 
not only with our level of borrowings, but 

also with the headroom we have within our 
range of facilities. At 31 December 2020 
the Total borrowings is temporarily reduced 
as a result of the with-held dividend 
payments during the year.

Solvency, capital and liquidity
We continue to manage the balance sheet 
prudently to ensure the Group’s solvency is 
safely maintained. 

Given the simplicity of our business model, 
our approach to managing solvency 
remains to hold assets to match client 
unit-linked liabilities plus a management 
solvency buffer (MSB). At 31 December 
2020 we held surplus assets over the MSB 
of £717.3 million (2019: £580.6 million). We 
also ensure that our approach meets the 
requirements of the Solvency II regime 
where we have an approach, agreed with 
the Prudential Regulation Authority (PRA) 
since 2017, for our largest insurance 
company, the UK Life company, that targets 
capital equal to 110% of the standard 
formula requirement. This is a prudent and 
sustainable policy given the risk profile of 
our business which is largely operational.

At 31 December 2020, the solvency ratio 
for our Life businesses after payment of 
the year-end intra-Group dividend was 112%, 
unchanged from the position at the start of 
the year. For further details, refer to page 72.

Corroborating our prudent approach to 
managing the balance sheet, the UK Life 
company has received an A+ rating from 
Fitch Ratings during the year.

Taking into account entities in the rest of 
the Group, the Group solvency ratio at 
31 December 2020 was 132% (2019: 132%). 

The Group has £1,527.1 million of liquid 
assets (2019: £1,429.8 million) largely 
comprising investments in AAA-rated 
money market funds and cash balances, 
as demonstrated in the table below. This 
represents a considerable stock of liquidity 
and excludes the additional headroom that 
we have in our borrowing facilities.

31 December
2020

31 December
2019

£’Million

£’Million

7.4

5.2

1,264.8

1,131.8

254.9
1,527.1

292.8
1,429.8

Fixed interest 
securities
Investment in 
Collective 
Investment 
Schemes (AAA- 
rated money  
market funds)
Cash and cash 
equivalents
Total liquid assets

ST. JAMES’S PLACE PLCSTRATEGIC REPORT53

Summary financial information

Page
reference

Year ended 
31 December 
2020

Year ended 
31 December 
2019

FUM-based metrics
Gross inflows (£’Billion)
Net inflows (£’Billion)
Total FUM (£’Billion)
Total FUM in gestation (£’Billion)

IFRS-based metrics
IFRS profit after tax (£’Million)
IFRS profit before shareholder tax (£’Million)
Underlying profit before shareholder tax (£’Million)
IFRS basic earnings per share (EPS) (Pence)
IFRS diluted EPS (Pence)
IFRS net asset value per share (Pence)
Dividend per share (Pence)

Cash result-based metrics
Operating cash result (£’Million)
Underlying cash result (£’Million)
Cash result (£’Million)
Underlying cash result basic EPS (Pence)
Underlying cash result diluted EPS (Pence)

EEV-based metrics
EEV operating profit before tax (£’Million)
EEV operating profit after tax basic EPS (Pence)
EEV operating profit after tax diluted EPS (Pence)
EEV net asset value per share (Pence)

Solvency-based metrics
Solvency II net assets (£’Million)
Management solvency buffer (£’Million)
Solvency II free assets (£’Million)
Solvency ratio (Percentage)

55

55

55
56

58

58

58

60

60

60

67

72

71

72
72

14.3
8.2
129.3
43.4

262.0
327.6
359.9
49.1
48.6
207.0
38.49

302.7
264.7
254.7
49.6
49.1

919.0
139.0
137.5
1,448.8

1,218.6
501.3
1,110.8
132%

15.1
9.0
117.0
40.2

146.6
187.1
218.9
27.6
27.5
177.1
49.711

310.7
273.1
229.4
51.4
51.1

952.0
148.8
148.0
1,320.1

1,056.8
476.2
999.0
132%

1   The dividend per share disclosed in 2019 was 49.71 pence, which was prior to the Board’s decision in 
April 2020 to withhold 11.22 pence per share until such a time as the financial and economic impacts 
of COVID-19 became clearer. The withheld amount of 11.22 pence per share has now been reinstated 
as a further 2019 interim dividend and will be paid on 24 March 2021 to shareholders on the register 
on 5 March 2021. For further information, refer to page 5. 

The Cash result should not be confused with the IFRS Consolidated Statement of 
Cash Flows which is prepared in accordance with IAS 7.

Dividends 
In April 2020 we announced a decision to 
retain 11.22 pence per share of the 2019 Final 
Dividend. As we said at the time the decision 
to retain this amount was a prudent response 
to a number of very challenging potential 
scenarios that could have materialised. 
2020was a very challenging year but these 
scenarios, which were put together at the 
point of greatest uncertainty, have not played 
out and the business has shown resilience 
throughout. The Board therefore no longer 
sees a need to continue with this retention 
and the withheld amount of 11.22 pence per 
share will be paid as a further 2019 interim 
dividend on 24 March 2021.

The dividend in respect of 2020 has been 
determined under our existing dividend 
policy with a proposal of 38.49 pence per 
share providing for a pay-out ratio of 78% 
against the underlying cash result.

During 2020, the Board also considered the 
way in which future dividends should emerge 
from the group. Shareholders will recall that 
there is a dynamic within the IFRS result 
which defers the recognition of initial cash 
margin on new business, and that the 
quantum of this deferral is greater for 
investment bonds and pensions. Whilst this 
has always been the case, given the scale 
of the business and combined investment 
bond and pension flows today, we expect in 
a sustained growth scenario, to see a timing 
gap between the IFRS and the cash result 
going forward, with cash continuing to 
emerge ahead of IFRS and therefore 
distributable profit.

As we look forward, this dynamic of cash 
earnings emerging faster than distributable 
profit means that we will be moving to a 
pay-out ratio of around 70% of the underlying 
cash result starting in 2021. This move 
accommodates the timing mismatch 
between the emergence of cash and 
distributable profit, allows for continuing 
investment in the business, and provides 
certainty and sustainability to our pay-out 
ratio throughout our planning horizon.

We are also simplifying our approach to 
Interim Dividends which will now be based 
on a formulaic approach and will be 
calculated as being equal to 30% of the prior 
year ordinary dividend. For 2021, this would 
be calculated with reference to the 38.49p 
proposed dividend for 2020.

These moves will provide certainty to the 
pay-out ratio throughout and beyond our 
planning horizon.

CRAIG GENTLE
Chief Financial Officer

24 February 2021

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT54

Financial Review

This financial review provides analysis of the Group’s financial position and performance 
The Review is split into the following sections:

SECTION 1: FUNDS UNDER 
MANAGEMENT (FUM)
  1.1 FUM analysis 

  1.2 Gestation

As set out on page 26 and below, FUM is 
a key driver of ongoing profitability on all 
measures, and so information on growth 
in FUM is provided in Section 1. 

  Find out more on pages 55 and 56

SECTION 2: PERFORMANCE 
MEASUREMENT

 2.1  International Financial Reporting 

Standards (IFRS)

  2.2 Cash result

SECTION 3: SOLVENCY
Section 3 addresses Solvency, which 
is an important area given the multiple 
regulated activities carried out within 
the Group. 

 2.3 European Embedded Value (EEV)

  Find out more on pages 71 and 72

Section 2 analyses the performance of 
the business using three different bases: 
IFRS, the Cash result, and EEV.

   Find out more on pages 57 to 70

Our financial business model

Our financial business model is straightforward. We generate 
revenue by attracting clients through the value of our 
proposition, who trust us with their investments and then stay 
with us. This grows our funds under management (FUM), on 
which we receive:

•  advice charges for the provision of valuable, face-to-face 

advice; and

Initial and ongoing advice charges, and initial product charges 
levied when a client first invests into one of our products, 
are not major drivers of the Group’s profitability, because:

•  most advice charges received are offset by corresponding 
remuneration for Partners, so an increase in these revenue 
streams will correspond with an increase in the associated 
expense and vice versa. 

•  product charges for our manufactured investment, pension 

•  under IFRS, initial product charges are spread over the 

and ISA/unit trust products.

Further information on our charges can be found on our 
website: www.sjp.co.uk/charges. A breakdown of our fee 
and commission income, our primary source of revenue under 
International Financial Reporting Standards (IFRS), is set out in 
Note 4 on page 169. 

The primary source of the Group’s profit is the income we 
receive from annual product management charges on FUM. 
As a result, growth in FUM is a strong positive indicator of 
future growth in profits. However, most of our investment 
and pension products are structured so that annual product 
management charges are not taken for the first six years after 
the business is written, so the ongoing benefit of these gross 
inflows into FUM for a given year will not be seen until six years 
later. This means that the Group always has six years’ worth of 
FUM in the ‘gestation’ period. FUM subject to annual product 
management charges is known as ‘mature’ FUM. More 
information about our FUM and the fees we earn on it can be 
found in Sections 1 and 2 of the Financial Review on pages 55 
and 60. 

expected life of the investment through deferred income 
(DIR – see page 59 for further detail). The contribution to 
the IFRS result from spreading these historic charges can be 
seen in Note 4 as amortisation of DIR. Initial product charges 
contribute immediately to our Cash result through margin 
arising on new business. 

Our income is used to meet overheads, pay the ongoing 
product expenses and to invest in the business. Overhead 
expenditure is carefully managed with clear targets set for the 
core costs of running the Group’s infrastructure, which are 
known as ‘establishment expenses’. Other ongoing expenses, 
including payments to Partners, increase with business levels 
and are generally aligned with product charges.

The Group invests in order to:

•  continue building adviser capacity and attract new funds;

•  enhance the Group’s future capability to grow over the long 

term through the Academy, our discretionary fund 
management proposition, and St. James’s Place Asia; and

•  develop administration systems and processes that will 

accommodate growth, contribute to future improvements 
in Partner and client experience, and reduce the cost of 
business processing. 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT 
 
55

Section 1: Funds under management 

1.1 FUM analysis

Our financial business model is to attract and retain FUM on which we receive an annual management fee. As a result, the level of income 
we receive is ultimately dependent on the value of our FUM, and so its growth is a clear driver of future growth in profits. The key drivers for 
FUM are:

•  our ability to attract new funds in the form of gross inflows;

•  our ability to retain FUM by keeping unplanned withdrawals at a low level; and

•  net investment returns.

The following table shows how FUM evolved during 2020 and 2019. Investment return is presented net of charges.

Opening FUM
Gross inflows
Net investment return
Regular income withdrawals and maturities
Surrenders and part-surrenders
Closing FUM

Net inflows
Implied surrender rate as a percentage of average FUM

2020

2019

Investment

Pension UT/ISA and DFM

£’Billion
31.22 
1.77 
0.75 
(0.25)
(1.27)
32.22 

0.25 
4.0%

£’Billion
52.84 
8.44 
2.61 
(1.37)
(1.21)
61.31 

5.86 
2.1%

£’Billion
32.93 
4.12 
0.74 
– 
(1.98)
35.81 

2.14 
5.8%

Total

£’Billion
116.99 
14.33 
4.10 
(1.62)
(4.46)
129.34 

8.25 
3.6%

Total

£’Billion
95.55 
15.10 
12.45 
(1.89)
(4.22)
116.99 

8.99 
4.0% 

Included in the above table is Rowan Dartington Group and St. James’s Place Asia FUM of £4.03 billion at 31 December 2020 
(2019: £3.74 billion), gross inflows of £0.74 billion for the year (2019: £0.77 billion) and outflows of £0.21 billion (2019: £0.19 billion).

The following table shows the significant net inflows over the past six years, which combined with strong retention have resulted in 
consistent growth in FUM. FUM has more than doubled over the last five years.

Year
2020
2019
2018
2017
2016
2015

FUM as at 
1 January

Net 
inflows

Investment 
return

Other
movements1

FUM as at 
31 December

£’Billion
117.0
95.6
90.7
75.3
58.6
52.0

£’Billion
8.2
9.0
10.3
9.5
6.8
5.8

£’Billion
4.1 
12.4 
(5.4)
6.2 
8.7 
0.8 

£’Billion
– 
– 
– 
(0.3)
1.2 
– 

£’Billion
129.3
117.0
95.6
90.7
75.3
58.6

1  Other movements in 2017 related to the matching strategy disinvestment, and in 2016 related to the acquisition of the Rowan Dartington Group.

The table below provides a geographical and investment type analysis of FUM at 31 December.

North American Equities
Fixed Income Securities
Asia and Pacific Equities
UK Equities
European Equities
Alternative Investments
Cash
Property
Other
Total

31 December 2020

31 December 2019

£’Billion
31.3
22.7
19.9
18.7
13.9
10.3
7.0
2.5
3.0
129.3

Percentage 
of total
24%
18%
15%
14%
11%
8%
5%
2%
3%
100%

£’Billion
25.1
20.9
13.6
20.2
13.8
9.5
7.5
2.9
3.5
117.0

Percentage 
of total
21%
18%
12%
17%
12%
8%
6%
3%
3%
100%

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Financial Review continued

1.2 Gestation

As explained in our financial business model on page 54, due to our product structure, at any given time there is a significant amount of FUM 
that has not yet started to contribute to the Cash result. 

When we attract new FUM there is a margin arising on new business that emerges at the point of investment, which is a surplus of income 
over and above the initial costs incurred at the outset. Within our Cash result presentation this is recognised as it arises, but it is deferred 
under IFRS.

Once the margin arising on new business has been recognised the pattern of future emergence of cash from annual product management 
charges differs by product. Broadly, annual product management charges from unit trust and ISA business begin contributing positively to 
the Cash result from day one, whilst investment and pensions business enter a six-year gestation period during which no net income from 
FUM is included in the Cash result. Once this business has reached its six-year maturity point, it starts contributing positively to the Cash 
result, and will continue to do so in each year that it remains with the Group. Approximately 55% of gross inflows for 2020, after initial 
charges, move into gestation FUM (2019: 56%).

The following table shows an analysis of FUM, after initial charges, split between mature FUM that is contributing net income to the Cash 
result and FUM in gestation which is not yet contributing, as at the year-end for the past five years. The value of both mature and gestation 
FUM is impacted by investment return as well as net inflows.

Position as at
31 December 2020
31 December 2019
31 December 2018
31 December 2017
31 December 2016

Mature FUM
contributing to
the Cash result

Gestation FUM that
will contribute 
to the Cash result 
in the future

£’Billion
85.9
76.8
62.1
60.1
50.2

£’Billion
43.4
40.2
33.5
30.6
25.1

Total FUM

£’Billion
129.3
117.0
95.6
90.7
75.3

The following table gives an indication, for illustrative purposes, of the way in which the reduction in fees in the gestation period element of 
the Cash result could unwind, and so how the gestation balance of £43.4 billion at 31 December 2020 may start to contribute to the Cash 
result over the next six years and beyond. For simplicity it assumes that FUM values remain unchanged, that there are no surrenders, and 
that business is written at the start of the year. Actual emergence in the Cash result will reflect the varying business mix of the relevant cohort 
and business experience.

Year
2021
2022
2023
2024
2025
2026 onwards

Gestation
 FUM future
contribution to 
the Cash result

£’Million
38.9
86.3 
148.8 
226.1 
298.0
366.9 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT57

Section 2: Performance measurement
In line with statutory reporting requirements we report profits assessed on an IFRS basis. The presence of a significant life insurance 
company within the Group means that, although we are a wealth management Group in substance with a simple business model, we apply 
IFRS accounting requirements for insurance companies. These requirements lead to Financial Statements which are more complex than 
those of a typical wealth manager and so our IFRS results may not provide the clearest presentation for users who are trying to understand 
our wealth management business. Key examples of this include the following:

•  our IFRS Statement of Comprehensive Income includes policyholder tax balances which we are required to recognise as part of our 

corporation tax arrangements. This means that our Group IFRS profit before tax includes amounts charged to clients to meet policyholder 
tax expenses, which are unrelated to the underlying performance of our business; and

•  our policy is to fully match our liabilities to clients, and so policyholder liabilities increase or decrease to match increases or decreases 

experienced on the assets held to cover them. This means that shareholders are not exposed to any gains or losses on the £126.0 billion 
of policyholder assets and liabilities recognised in our IFRS Statement of Financial Position, which represented over 97% of our IFRS total 
assets and liabilities at 31 December 2020. 

To address this, we developed APMs with the objective of stripping out the policyholder element to present solely shareholder impacting 
balances, as well as removing items such as deferred acquisition costs and deferred income to reflect Solvency II recognition requirements 
and to better match the way in which cash emerges from the business. We therefore present our financial performance and position under 
three different bases, using a range of APMs to supplement our IFRS reporting. The three different bases, which are consistent with those 
presented last year, are:

•  International Financial Reporting Standards (IFRS);

•  Cash result; and

•  European Embedded Value (EEV).

APMs are not defined by the relevant financial reporting framework (which for the Group is IFRS), but we use them to provide greater insight 
to the financial performance, financial position and cash flows of the Group and the way it is managed. A complete Glossary of Alternative 
Performance Measures is set out on pages 232 to 234, in which we define each APM used in our Financial Review, explain why it is used and, 
if applicable, explain how the measure can be reconciled to the IFRS Financial Statements.

2.1 International Financial Reporting Standards (IFRS) 

IFRS profit after tax for the year was £262.0 million (2019: £146.6 million), with the result significantly higher year-on-year primarily due to the 
impact of an exceptional life insurance tax-related effect arising from the market conditions that prevailed in 2020. 

Life insurance tax incorporates a policyholder tax element, and the financial statements of a life insurance group need to reflect the liability 
to HMRC and the corresponding deductions incorporated into policy charges. In particular, the tax liability to HMRC is assessed using IAS 12 
Income Taxes, which does not allow discounting, whereas the policy charges are designed to ensure fair outcomes between clients and so 
reflect a wide range of possible outcomes. This gives rise to different assessments of the current value of future cash flows and hence an 
asymmetry in the Condensed Consolidated Statement of Financial Position between the deferred tax position and the offsetting client 
balance. The positive effect of the asymmetry will be eliminated over time as future cash flows become less uncertain and are ultimately 
realised. Movement in the asymmetry is recognised in the Condensed Consolidated Statement of Comprehensive Income and analysed 
in Note 4 Fee and commission income. We refer to it in this Report as the impact of policyholder tax asymmetry.

Under normal conditions this asymmetry is small, but market conditions have resulted in a positive movement of £61.7 million for 2020 
(2019: negative movement of £10.0 million), which increases both IFRS profit after tax and IFRS profit before shareholder tax. Ultimately 
the effect will be eliminated from the Condensed Consolidated Statement of Financial Position, and so it is temporary and we expect it will 
reverse as markets increase. 

To address the challenge of policyholder tax being included in the IFRS results we focus on the following two APMs, based on IFRS, as our 
pre-tax metrics:

•  Profit before shareholder tax; and

•  Underlying profit.

Further information on these IFRS-based measures is set out below, on page 58. 

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Financial Review continued

2.1 International Financial Reporting Standards (IFRS) continued 

Profit before shareholder tax
This is a profit measure based on IFRS which aims to remove the impact of policyholder tax. The policyholder tax expense or credit is 
generally matched by an equivalent deduction or credit from the relevant funds, which is recorded within fee and commission income in the 
IFRS Condensed Consolidated Statement of Comprehensive Income. Policyholder tax does not therefore normally impact the Group’s overall 
profit after tax. As a result, profit before shareholder tax, but after policyholder tax, is typically a useful metric, although it has been distorted 
by policyholder tax asymmetry in 2020. The following table demonstrates the way in which profit before shareholder tax is presented in the 
IFRS Consolidated Statement of Comprehensive Income on page 153.

IFRS profit before tax
Policyholder tax

IFRS profit before shareholder tax
Shareholder tax
IFRS profit after tax

Year ended 
31 December
2020

Year ended 
31 December
2019

£’Million
426.4 
(98.8)

327.6 
(65.6)
262.0 

£’Million
708.9 
(521.8) 

187.1 
(40.5)
146.6 

Profit before shareholder tax has increased significantly year-on-year. As with the increase in profit after tax, this reflects the impact of 
policyholder tax asymmetry, as well as an increase in wealth management fees and a reduction in expenses. 

Shareholder tax reflects the tax charge attributable to shareholders and is closely related to the performance of the business. However, it 
can vary year-on-year due to several factors: further detail is set out in Note 7 Income and deferred taxes.

Underlying profit
This is profit before shareholder tax (as calculated above) adjusted to remove the impact of accounting for deferred acquisition costs (DAC), 
deferred income (DIR) and the purchased value of in-force business (PVIF).

IFRS requires certain up-front expenses incurred and income received to be deferred. The deferred amounts are initially recognised on the 
Statement of Financial Position as a DAC asset and DIR liability, which are subsequently amortised to the Statement of Comprehensive 
Income over a future period. Substantially all of the Group’s deferred expenses are amortised over a 14-year period, and substantially all 
deferred income is amortised over a six-year period. 

The impact of accounting for DAC, DIR and PVIF in the IFRS result is that there is a significant accounting timing difference between the 
emergence of accounting profits and actual cash flows. For this reason, Underlying profit is considered to be a helpful metric. The following 
table demonstrates the way in which IFRS profit reconciles to Underlying profit.

IFRS profit before shareholder tax
Remove the impact of movements in DAC/DIR/PVIF
Underlying profit before shareholder tax

Year ended 
31 December
2020

Year ended 
31 December
2019

£’Million
327.6
32.3
359.9

£’Million
187.1
31.8
218.9

The impact of movements in DAC, DIR and PVIF on IFRS profit before shareholder tax is further analysed as follows. Due to policyholder tax 
on DIR, the amortisation of DIR during the year and DIR on new business for the year set out below cannot be agreed to the figures provided 
in Note 8, which are presented before both policyholder and shareholder tax.

Amortisation of DAC
DAC on new business for the year
Net impact of DAC

Amortisation of DIR
DIR on new business for the year
Net impact of DIR
Amortisation of PVIF
Movement in year

Year ended 
31 December
2020

Year ended 
31 December
2019

£’Million
(92.6)
27.1 
(65.5)

160.5 
(124.1)
36.4 
(3.2)
(32.3)

£’Million
(96.6)
28.1 
(68.5)

179.6 
(139.7)
39.9 
(3.2)
(31.8)

ST. JAMES’S PLACE PLCSTRATEGIC REPORT59

Net impact of DAC
The scale of the £65.5 million negative overall impact of DAC on the IFRS result (2019: negative £68.5 million) is largely due to changes 
arising from the 2013 Retail Distribution Review (RDR). After these changes, the level of expenses that qualified for deferral reduced 
significantly, but the large balance accrued previously is still being amortised. As deferred expenses are amortised over a 14-year period 
there is a significant transition period, which could last for another four to five years, over which the amortisation of pre-RDR expenses 
previously deferred will significantly outweigh new post-RDR expenses deferred despite significant business growth, resulting in a net 
negative impact on IFRS profits.

Net impact of DIR
The reduction in new business in the year means income deferred in 2020 is lower than it was in 2019. Income released from the deferred 
income liability has reduced slightly reflecting a reduced opening balance. Together, these effects mean that DIR has had a positive 
£36.4 million impact on the IFRS result in 2020 (2019: £39.9 million positive). 

2.2 Cash result

The Cash result is used by the Board to assess and monitor the level of cash profit (net of tax) generated by the business. It is based on IFRS 
with adjustments made to exclude policyholder balances and certain non-cash items, such as DAC, DIR, deferred tax and non-cash-settled 
share option costs. Further details, including the full definition of the Cash result, can be found in the Glossary of Alternative Performance 
Measures on pages 232 to 234. Although the Cash result should not be confused with the IAS 7 Consolidated Statement of Cash Flows, 
it provides a helpful supplementary view of the way in which cash is generated and emerges within the Group.

The Cash result reconciles to Underlying profit, as presented in Section 2.1, as follows.

Underlying profit
Non-cash-settled share-based payments
Impact of deferred tax
Impact of policyholder tax asymmetry1
Other1
Cash result

Year ended 31 December 2020

Year ended 31 December 2019

Before 
shareholder tax

After tax

shareholder tax

Before 

£’Million
359.9 
10.6 
– 
(61.7)
10.0 
318.8 

£’Million
291.6 
10.6 
8.2 
(61.7)
6.0 
254.7 

£’Million
218.9 
28.7 
– 
10.0
12.8
270.4 

After tax

£’Million
172.8 
28.7 
10.4 
10.0
7.5
229.4

1   The impact of policyholder tax asymmetry has been separated from other for 2020. As a result, other has decreased by £10.0 million from those amounts disclosed in 2019. 

Further information on the impact of policyholder tax asymmetry can be found on page 57. 

The decrease in non-cash-settled share-based payments reflects the reduction in expense for adviser share schemes and the impact 
on employee schemes of the Group’s performance during the year.

The most significant impact of deferred tax is recognition in the Cash result of the benefit from realising tax relief. This has already been 
recognised under IFRS, and hence Underlying profit, through the establishment of deferred tax assets. More information can be found 
in Note 7.

The impact of policyholder tax asymmetry is a temporary effect due to the market losses experienced during the year. For further 
explanation, refer to page 57. 

Other represents a number of other small items, including the difference between the lease expense recognised under IFRS 16 Leases 
and lease payments made. 

The following table shows an analysis of the Cash result using three different measures:

•  Operating cash result  

This measure represents the regular emergence of cash from day-to-day business operations;

•  Underlying cash result  

This measure includes the cost of a number of strategic investments which are being incurred and expensed in the year, but which 
are expected to create long-term value; and

•  Cash result  

This measure includes the short-term costs associated with the back-office infrastructure project together with other items of a  
one-off nature.

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT60

Financial Review continued

2.2 Cash result continued

Consolidated cash result (presented post-tax)

Net annual management fee
Reduction in fees in gestation period

Net income from FUM
Margin arising from new business
Establishment expenses
Operational development expenses
Regulatory fees and FSCS levy
Academy
Shareholder interest 
Tax relief from capital losses
Miscellaneous

Operating cash result
Asia
DFM
Strategic development costs

Underlying cash result
Back-office infrastructure development costs
Variance
Cash result

Notes to the Cash result

Year ended 31 December 2020

In-force

New business

£’Million
773.0 
(366.9)

406.1 
– 
(20.0)
– 
(3.9)
– 
8.7 
13.7 
(13.3)

391.3 
– 
– 
– 

391.3 

£’Million
49.8 
– 

49.8 
116.8 
(180.0)
(30.7)
(35.0)
(9.5)
– 
– 
– 

(88.6)
(17.4)
(9.2)
(11.4)

(126.6)

Year ended 
31 December
2019

Total

£’Million
781.2 
(356.3)

424.9 
127.5 
(186.2)
(22.3)
(31.2)
(10.9)
12.9 
10.3 
(14.3)

310.7 
(19.9)
(9.8)
(7.9)

273.1 
(38.8)
(4.9)
229.4 

Total

£’Million
822.8 
(366.9)

455.9 
116.8 
(200.0)
(30.7)
(38.9)
(9.5)
8.7 
13.7 
(13.3)

302.7 
(17.4)
(9.2)
(11.4)

264.7 
(10.0)
– 
254.7 

Note

1
1

1

2

3

3

3

3

5

6
7

8

8
3

3
9

1. Net income from FUM
The net annual management fee is the net manufacturing margin that the Group retains from FUM after payment of the associated costs, 
for example, investment advisory fees and Partner remuneration. Each product has standard fees, but they vary between products. Overall 
post-tax margin on FUM reflects business mix but also the different tax treatment, particularly Life tax on onshore investment business. 

As noted on page 56 however, our investment and pension business product structure means that these products do not generate net Cash 
result, after the margin arising from new business, during the first six years. This is known as the ‘gestation period’ and is reflected in the 
reduction in fees in gestation period line. Further information is provided on page 56. 

Net income from FUM reflects Cash result income from FUM that has reached maturity, including FUM which has emerged from the 
gestation period during the year, and this line is the focus of our explanatory analysis. As with net annual management fees, the average rate 
can vary between time periods with business mix and tax. For 2020, our net income is 0.63% (post tax) of FUM (2019: 0.63%). In 2021, we 
expect this margin on FUM to remain in the range of 0.63% – 0.65%.

Net income from Asia and DFM FUM is not included in this line. Instead, this is included in the net Cash result presented separately for Asia 
and DFM. 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT61

2. Margin arising from new business
This is the net positive Cash result impact of new business in the year, reflecting initial charges levied on gross inflows and new business-
related expenses. The majority of these expenses vary with new business levels, such as the incremental third-party administration costs of 
setting up a new policy on our back-office systems and payments to Partners for the initial advice provided to secure the clients’ investment. 
As a result, gross inflows are a key driver behind this line. 

However, the margin arising from new business also contains some fixed expenses, and elements which do not vary exactly in line with gross 
inflows. For example, our third-party administration tariff structure includes a fixed fee, and to provide some stability for Partner businesses, 
elements of our support for them are linked to prior-year new business levels.

Therefore, whilst the margin arising from new business tends to move directionally with the scale of gross inflows generated during the year, 
the relationship between the two is not linear.

3. Overhead expenses and development expenses
Expenses are treated in two different ways in the Cash result depending on their type:

i.  Overhead expenses, such as establishment expenses, and development expenses which relates to the Group’s core business such as 

back-office infrastructure costs, are presented in separate lines on the face of the Cash result. 

ii.  Expenses which vary with business volumes, such as payments to Partners and third-party administration expenses, and expenses which 

relate to investment in specific areas of the business such as DFM are netted from the relevant income lines rather than presented 
separately.

The table below provides a breakdown of the Group’s overhead and development expenses as presented in separate lines in the Cash result.

Overhead expenses
Establishment expenses
Regulatory fees and FSCS levy
Academy
Total overhead expenses

Development expenses
Operational development costs
Strategic development costs
Back-office infrastructure costs
Total development expenses
Total expenses presented separately  
on the face of the Cash result

Year ended 31 December 2020

Year ended 31 December 2019

Before tax 

Tax rate

£’Million

Percentage

After tax

£’Million 

Before tax

Tax rate

£’Million

Percentage

After tax

£’Million

19.0%
19.0%
19.0%

19.0%
19.0%
19.0%

247.0
47.9
11.8
306.7

37.7
14.0
12.4
64.1

370.8

200.0
38.9
9.5
248.4

30.7
11.4
10.0
52.1

229.9
38.5
13.4
281.8

27.5
9.8
47.9
85.2

300.5

367.0

19.0%
19.0%
19.0%

19.0%
19.0%
19.0%

186.2
31.2
10.9
228.3

22.3
7.9
38.8
69.0

297.3

Overhead expenses
Overhead expenses represent the cost of running the Group. 

Establishment expenses have increased by 7% year-on-year, reflecting the continued growth in the scale of the business. 

The costs of operating in a regulated sector include regulatory fees and the Financial Services Compensation Scheme (FSCS) levy. 
On a post-tax basis, these are as follows:

FSCS levy
Regulatory fees
FSCS levy and regulatory fees

Year ended 
31 December
2020

Year ended 
31 December
2019

£’Million
29.7
9.2
38.9

£’Million
22.3
8.9
31.2

Our position as a market-leading provider of advice means we make a very substantial contribution to supporting the FSCS, thereby providing 
protection for clients of other businesses in the sector that fail. Over the last few years the levy has been at an elevated level, which was 
further exacerbated by the FSCS increasing the levy by more than 20% for the current funding year, the announcement of a supplementary 
levy in November 2020 and the continued relative growth of the Group in the sectors in which we operate. 

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Financial Review continued

2.2 Cash result continued

Academy expenses represent the cost of running our Academy and Next Generation Academy. They have decreased by 13% year-on-year as 
a result of new intakes into the programme being deferred to 2021 following the onset of COVID-19, partially offset by the costs involved in 
moving delivery of the programme online for those students currently enrolled. 

Development expenses
Operational development costs have increased in 2020 due to further investment, laying the foundations for long-term growth. This 
includes developing our collaboration with Salesforce as previously announced. In addition, we enhanced our capability to support the 
Partnership and enable them to service our clients effectively in a remote working environment. 

Strategic development costs continue to increase as result of investment in the business, particularly from the creation of regional hubs to 
better support our Partner practices and the reconfiguration of 2,500 Partner websites. 

Costs associated with our Bluedoor back-office infrastructure programme relate to final decommissioning work of our legacy systems, 
following the final smooth migration of our core UK business onto Bluedoor in 2019. No further back-office infrastructure costs are 
anticipated for 2021. 

4. Reconciliation to IFRS expenses
In order to reconcile the overhead and development expenses presented on separate lines in the Cash result to the total IFRS expenses set 
out in the Statement of Comprehensive Income on page 153, the expenses which vary with business volumes and those which relate to 
investment in specific areas of the business, both of which are included in the Cash result but are netted against the relevant income lines 
and so cannot be seen explicitly, and certain IFRS expenses which by definition are not included in the Cash result need to be added in.

Total expenses presented separately on the face of the Cash result before tax
Expenses which vary with business volumes
Other performance-related costs
Payments to Partners 
Investment expenses 
Third-party administration 
Other
Expenses relating to investment in specific areas of the business
Asia expenses
DFM expenses
Total expenses included in the Cash result

Expenses which are not included in the Cash result
Amortisation of DAC and PVIF, net of additions
Non-cash-settled share-based payments expenses
Other
Total IFRS Group expenses before tax

Year ended 
31 December
2020

Year ended 
31 December
2019

£’Million
370.8

£’Million
367.0

107.5
827.0
90.1
119.7
37.4

22.1
26.7
1,601.3

68.8
10.6
7.3
1,688.0

120.4
814.7
89.8
110.6
48.2

23.4
26.7
1,600.8

71.7
28.7
6.6
1,707.8

ST. JAMES’S PLACE PLCSTRATEGIC REPORT63

Expenses which vary with business volumes 
Other performance-related costs, for both Partners and employees, vary with the level of new business and the operating profit 
performance of the business. Payments to Partners, investment expenses and third-party administration costs are met through charges 
to clients, and so any variation in them from changes in the volumes of new business or the level of the stock markets does not impact Group 
profitability significantly. 

Each of these items is recognised within the net annual management fee or margin arising from new business lines of the Cash result, 
depending on the nature of the expense.

Other expenses include interest expense and bank charges, operating costs of acquired independent financial advisers (IFAs) and donations 
to the St. James’s Place Charitable Foundation. They are recognised across various lines in the Cash result, including shareholder interest 
and miscellaneous. 

Expenses relating to investment in specific areas of the business 
Asia expenses and DFM expenses both reflect disciplined expense control during the year, whilst continuing to invest to support growth. 
Such investment will continue going forward. 

In the Cash result, Asia and DFM expenses are presented net of the income they generate.

Expenses which are not included in the Cash result 
DAC amortisation, net of additions, PVIF amortisation and non-cash-settled share-based payment expenses are the primary expenses which 
are recognised under IFRS but are excluded from the Cash result. 

5. Shareholder interest
This is the income accruing on the investments and cash held for regulatory purposes together with the interest received on the surplus 
capital held by the Group. It is presented net of funding-related expenses, including interest paid on borrowings and securitisation costs.

6. Tax relief from capital losses 
In recent years, a deferred tax asset has been established in IFRS for historic capital losses which are regarded as being capable of utilisation 
over the medium term. The tax asset is ignored for Cash result purposes as it is not fungible, but instead the cash benefit realised when 
losses are utilised is shown in the tax relief from capital losses line. 

Utilisation during the year of £13.7 million tax value (2019: £10.3 million) was slightly ahead of guidance provided at 2020 half-year that gave 
the expected utilisation for the year of approximately £10 million. While dependent on market performance, we continue to expect utilisation 
of £8 - £10 million per year.

7. Miscellaneous
This category represents the cash flow of the business not covered in any of the other categories. It includes ongoing administration 
expenses and associated policy charges, utilisation of the deferred tax asset in respect of prior years’ unrelieved expenses (due to structural 
timing differences in the life company tax computation) and movements in the fair value of renewal income assets.

8. Asia and DFM
These lines represent the net income from Asia and DFM FUM, including the Asia and DFM expenses set out in Note 4 on the previous page. 
The growth plans for both of these businesses have been adversely impacted by the financial uncertainties during the year, but both have still 
managed increases in revenues and disciplined expense management We have continued to invest to support their growth hence their 
contribution to the Cash result is currently a net expense. 

9. Variance 
This reflects a number of small non-recurring items incurred during the prior year. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT64

Financial Review continued

2.2 Cash result continued

Derivation of the Cash result
The Cash result is derived from the IFRS Consolidated Statement of Financial Position in a two-stage process:

Stage 1: Solvency II Net Assets Balance Sheet
Firstly, the IFRS Consolidated Statement of Financial Position is adjusted for a number of material balances that reflect policyholder interests 
in unit-linked liabilities together with the underlying assets that are held to match them. Secondly, it is adjusted for a number of non-cash 
‘accounting’ balances such as DIR, DAC and associated deferred tax. The result of these adjustments is the Solvency II Net Assets Balance 
Sheet and the following table shows the way in which it has been calculated at 31 December 2020.

31 December 2020
Assets
Goodwill
Deferred acquisition costs
Purchased value of in-force business
Computer software
Property and equipment
Deferred tax assets
Reinsurance assets
Other receivables
Investment property
Equities
Fixed income securities
Investment in Collective Investment Schemes
Derivative financial instruments
Cash and cash equivalents 
Total assets

Liabilities
Borrowings
Deferred tax liabilities
Insurance contract liabilities
Deferred income
Other provisions
Other payables
Investment contract benefits
Derivative financial instruments
Net asset value attributable to unit holders
Income tax liabilities
Preference shares
Total liabilities
Net assets

IFRS 
Balance Sheet 

Adjustment1

Adjustment2

Solvency II 
Net Assets
Balance Sheet

Solvency II 
Net Assets
Balance Sheet:
2019

Note

£’Million

£’Million

£’Million

£’Million

£’Million

31.0
424.5
17.6
23.5
174.4
14.4
92.3
2,579.2
1,526.7
83,359.2
27,701.4
5,890.2
1,386.8
6,660.1
129,881.3

341.8
378.1
562.6
579.9
34.3
2,038.0
93,132.7
749.9
30,919.1
32.7
0.1
128,769.2
1,112.1

–
–
–
–
–
–
–
(1,030.2)
(1,526.7)
(83,359.2)
(27,694.0)
(4,625.4)
(1,386.8)
(6,405.2)
(126,027.5)

–
–
(466.1)
–
–
(759.7)
(93,132.7)
(749.9)
(30,919.1)
–
–
(126,027.5)
–

1

2

3

4

4

4

5

2

6

1, 3

7

(31.0)
(424.5)
(17.6)
(23.5)
–
(13.7)
(92.3)
(2.8)
–
–
–
–
–
–
(605.4)

–
(0.1)
(96.5)
(579.9)
–
(35.4)
–
–
–
–
–
(711.9)
106.5

–
–
–
–
174.4
0.7
–
1,546.2
–
–
7.4
1,264.8
–
254.9
3,248.4

341.8
378.0
–
–
34.3
1,242.9
–
–
–
32.7
0.1
2,029.8
1,218.6

–
–
–
–
166.3
98.5
–
1,391.9
–
–
5.2
1,131.8
–
292.8
3,086.5

403.7
436.2
–
–
40.6
1,033.7
–
–
–
115.4
0.1
2,029.7
1,056.8

Adjustment 1 strips out the policyholder interest in unit-linked assets and liabilities, to present solely shareholder-impacting balances. 
For further information refer to Note 11 Investments, investment property and cash and cash equivalents to the IFRS Financial Statements.

Adjustment 2 removes items such as DAC, DIR, PVIF and their associated deferred tax balances from the IFRS Statement of Financial 
Position to bring it in line with Solvency II recognition requirements.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT 
 
65

Notes to the Solvency II Net Assets Balance Sheet

1. Property and equipment, and other payables
£133.7 million (2019: £126.6 million) of the property and equipment balance represents the right to use leased assets. It has increased 
period-on-period as our office footprint has grown. Lease liabilities of £132.7 million are recognised within the other payables line 
(2019: £118.6 million). 

Notes 9, 10 and 13 to the IFRS Financial Statements provide further detail on property and equipment, leases and other payables respectively.

2. Deferred tax assets and liabilities
Analysis of deferred tax assets and liabilities, including how they have moved year-on-year, is set out in Note 7 Income and deferred taxes of 
the IFRS Financial Statements. The current year presentation of deferred tax assets and liabilities reflects a reassessment of the requirements 
of IAS 12 Income Taxes, with reference to the netting of certain deferred tax balances. This has resulted in some reallocation of balances 
between deferred tax liabilities and assets. Prior year comparatives have not been restated, as the changes are not material. Further 
information is set out in Note 7.

3. Other receivables and other payables
Detailed breakdowns of other receivables and other payables can be found in Note 12 Other receivables and Note 13 Other payables of the 
IFRS Financial Statements.

Other receivables on the Solvency II Net Assets Balance Sheet have increased from £1,391.9 million at 31 December 2019 to £1,546.2 million 
at 31 December 2020, principally reflecting an increase in market trade settlements in the life unit-linked funds and consolidated unit trusts.

One of the items within other receivables is the operational readiness prepayment asset. This has arisen from the investment we have made 
into our back-office infrastructure project, which has been a complex, multi-year programme. In addition to expensing our internal project 
costs through the IFRS Statement of Comprehensive Income and Cash result as incurred, we have been capitalising Bluedoor development 
costs as a prepayment asset on the IFRS Statement of Financial Position. The asset, which stood at £313.9 million at 31 December 2020 
(2019: £299.2 million) has been amortising through the IFRS Statement of Comprehensive Income and the Cash result since 2017 and will 
continue to do so over the remaining life of the contract, which at 31 December 2020 is 13 years, following a five-year contract extension 
agreed with our back-office administration provider during the year. 

The movement schedule below demonstrates how the operational readiness prepayment has built up over the past two years.

Cost
At 1 January
Additions during the year
At 31 December

Accumulated amortisation
At 1 January 
Amortisation during the year
At 31 December 
Net book value

2020

£’Million

2019 

£’Million

360.1 
46.5 
406.6 

(60.9)
(31.8)
(92.7)
313.9 

268.3 
91.8 
360.1 

(31.9)
(29.0)
(60.9)
299.2 

The amortisation expense is recognised within third-party administration expenses in the IFRS result, and within the net annual management 
fee and margin arising from new business lines of the Cash result. It is offset by the lower tariff charges on Bluedoor compared to the 
previous system. The monthly amortisation charge decreased during the year following the agreement of the five-year contract extension 
with our back-office administration provider. The charge will remain constant year-on-year following the final operational readiness spend 
planned for 2021. However, the tariff-saving benefits will grow as the business grows, benefiting both the IFRS and Cash results. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT66

Financial Review continued

2.2 Cash result continued

4. Liquidity
Cash generated by the business is held in highly rated government securities, AAA-rated money market funds, and bank accounts. Although 
these are all highly liquid, only the latter is classified as cash and cash equivalents on the Solvency II Net Assets Balance Sheet. The total 
liquid assets held are as follows.

Fixed interest securities
Investment in Collective Investment Schemes (AAA-rated money market funds)
Cash and cash equivalents
Total liquid assets

31 December
2020 

31 December
2019

£’Million
7.4
1,264.8
254.9
1,527.1

£’Million
5.2
1,131.8
292.8
1,429.8

The Group’s primary source of net cash generation is product charges. In line with profit generation, as most of our investment and pension 
business enters a gestation period, there is no cash generated (apart from initial charges) for the first six years of an investment. This means 
that the amount of cash generated will increase year on year as FUM in the gestation period becomes mature and is subject to annual product 
management charges. Unit trust and ISA business does not enter the gestation period, and so generates cash immediately from the point of 
investment. 

Cash is used to invest in the business and to pay the Group dividend. Our dividend guidance is set such that appropriate cash is retained in 
the business to support the investment needed to meet our future growth aspirations. 

Our most significant investment in the business in recent years has been the development of Bluedoor, which has had a substantial impact 
on our liquid assets, and borrowings positions. Since the inception of the project in 2014 we have capitalised £406.6 million of development 
spend on Bluedoor in our operational readiness prepayment asset. This is in addition to £196.3 million of internal project costs that we have 
expensed as incurred. The total cash outflow on the project is £602.9 million. 

5. Borrowings
The Group has two different types of borrowings: senior unsecured corporate borrowings, which are used to manage working capital and 
to fund investment in the business; and a senior tranche of non-recourse securitisation loan notes, which is secured on a legally segregated 
portfolio of the Group’s business loans to Partners. Holders of the senior tranche of non-recourse securitisation loan notes have no recourse 
to the assets held by any other entity within the Group.

Corporate borrowings: bank loans
Corporate borrowings: loan notes

Total senior unsecured corporate borrowings
Senior tranche of non-recourse securitisation loan notes
Total borrowings

31 December
2020

31 December
2019

£’Million
112.7
113.8

226.5
115.3
341.8

£’Million
173.3
113.8

287.1
116.6
403.7

Further information is provided in Note 16 Borrowings and financial commitments to the IFRS Financial Statements. 

6. Other provisions
Further information on other provisions, including how the balance has moved year-on-year, is set out in Note 15 Other provisions.

7. Income tax liabilities
The Group has an income tax liability of £32.7 million at 31 December 2020 compared to £115.4 million at 31 December 2019. This is due 
to a current tax charge of £165.4 million and tax paid of £248.1 million during the year. Further detail on the current tax charge and tax paid 
is provided in Note 7 Income and deferred taxes. 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT67

Stage 2: Movement in Solvency II Net Assets Balance Sheet
After the Solvency II Net Assets Balance Sheet has been determined, the second stage in the derivation of the Cash result identifies a number 
of movements in that balance sheet which do not represent cash flows for inclusion within the Cash result. The following table explains how 
the overall Cash result reconciles into the total movement.

Opening Solvency II net assets
Dividend paid 
Issue of share capital and exercise of options
Consideration paid for own shares
Proceeds from exercise of shares held in trust
Change in deferred tax 
Impact of policyholder tax asymmetry
Change in goodwill, intangibles and other non-cash movements
Cash result
Closing Solvency II net assets

2.3 European Embedded Value (EEV) 

Year ended 
31 December
2020

Year ended 
31 December
2019

£’Million
1,056.8 
(107.1)
3.3 
(3.9)
– 
(8.2)
61.7 
(38.7)
254.7 
1,218.6 

£’Million
1,108.0 
(256.0)
8.7 
(0.1)
0.2 
(10.4)
(10.0) 
(13.0)
229.4 
1,056.8 

Wealth management differs from most other businesses, in that the expected shareholder income from client investment activity emerges 
over a long period in the future. We therefore supplement the IFRS and Cash results by providing additional disclosure on an EEV basis, which 
brings into account the net present value of the expected future cash flows. We believe that a measure of the total economic value of the 
Group’s operating performance is useful to investors.

As in previous reporting, our EEV continues to be calculated on a basis determined in accordance with the EEV principles originally issued 
in May 2004 by the Chief Financial Officers Forum (CFO Forum) and supplemented both in October 2005 and, following the introduction of 
Solvency II, in April 2016. 

Many of the principles and practices underlying EEV are similar to the requirements of Solvency II, and we have sought to align them 
as closely as possible. The table below and accompanying notes summarise the profit before tax of the combined business.

Funds management business
Distribution business
Back-office infrastructure development
Other

EEV operating profit 
Investment return variance
Economic assumption changes

EEV profit before tax
Tax
Corporation tax rate change
EEV profit after tax

A reconciliation between EEV operating profit before tax and IFRS profit before tax is provided in Note 3.

Year ended 
31 December
2020

Year ended 
31 December 
2019

£’Million
1,077.8 
(75.7)
(12.4)
(70.7)

919.0 
304.4 
(47.4)

1,176.0 
(226.6)
(126.9)
822.5 

£’Million
1,121.2 
(55.6)
(47.9)
(65.7)

952.0 
768.6
(27.0)

1,693.6 
(286.8)
– 
1,406.8 

Note

1

2

3
4

5

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT68

Financial Review continued

2.3 European Embedded Value (EEV) continued

Notes to the EEV result

1. Funds management business EEV operating profit
The funds management business operating profit has decreased to £1,077.8 million (2019: £1,121.2 million) and a full analysis of the result is 
shown below.

New business contribution
Profit from existing business
– unwind of the discount rate
– experience variance
– operating assumption change
Investment income
Funds management EEV operating profit

Year ended 
31 December
2020

Year ended 
31 December
2019

£’Million
766.3

279.6 
16.9 
10.5
4.5 
1,077.8 

£’Million
793.0

248.5
82.1
(9.9)
7.5
1,121.2

The new business contribution for the year at £766.3 million (2019: £793.0 million) was 3% lower than the prior year, primarily reflecting the 
decrease in new business volumes.

The unwind of the discount rate for the year increased to £279.6 million (2019: £248.5 million). This reflects the higher opening value 
of in-force business.

The experience variance during the year was £16.9 million (2019: £82.1 million). This reflects positive retention experience offset by 
increased development expenses during the year. 

The impact of operating assumption changes in the year was a positive £10.5 million (2019: negative £9.9 million), reflecting a small 
reduction in the level of future expenses assumed.

2. Distribution business 
The distribution loss includes the positive gross margin arising from advice income less payments to advisers, offset by the costs of investment 
in growing the Partnership and building the distribution capabilities in Asia. The gross margin has reduced year-on-year due to the fall in 
gross inflows during 2020. In addition, FSCS levy expenses increased to £25.2 million for the year (2019: £18.9 million), increasing the 
reported loss.

3. Investment return variance
The investment return variance reflects the capitalised impact on the future annual management fees resulting from the difference between 
the actual and assumed investment returns. Given the size of our FUM, a small difference can result in a large positive or negative variance.

The typical investment return on our funds during the year was positive 5.5% after charges, compared to the assumed investment return of 
positive 1.4%. This resulted in a positive investment return variance of £304.4 million (2019: positive £768.6 million).

4. Economic assumption changes
The negative variance of £47.4 million arising in the year (2019: negative £27.0 million) reflects the impact of the decrease in the economic 
basis arising from reduction in the 10 year Gilt yields over the year.

5. Corporation tax rate change
In the Finance Act 2016, a reduction to the UK main rate of corporation tax to 17% effective from 1 April 2020 was enacted, with the impact 
incorporated into the deferred tax balances in 2016. However, in the UK Budget of 11 March 2020 it was announced that the rate will remain 
at 19%, rather than the previously enacted reduction to 17%. This change was substantively enacted on 17 March 2020 and as a result the 
impact of remeasuring the relevant deferred tax balances has been recognised as a corporation tax rate change in 2020.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT69

New business margin
The largest single element of the EEV operating profit (analysed in the previous section) is the new business contribution. The level of new 
business contribution generally moves in line with new business levels. To demonstrate this link, and aid understanding of the results, we 
provide additional analysis of the new business margin (the margin). This is calculated as the new business contribution divided by the gross 
inflows, and is expressed as a percentage.

The table below presents the margin before tax from our manufactured business.

Investment 
New business contribution (£’Million)
Gross inflows (£’Billion)
Margin (%)

Pension
New business contribution (£’Million)
Gross inflows (£’Billion)
Margin (%)

Unit Trust and DFM 
New business contribution (£’Million)
Gross inflows (£’Billion)
Margin (%)

Total business
New business contribution (£’Million)
Gross inflows (£’Billion)
Margin (%)
Post-tax margin (%)

Year ended 
31 December
2020

Year ended 
31 December
2019

104.1
1.77
5.9

439.6
8.44
5.2

222.6
4.12
5.4

766.3
14.33
5.3
4.3

123.0
2.28
5.4

434.0
8.66
5.0

236.0
4.16
5.7

793.0
15.10
5.3
4.4

The overall margin for the year was consistent with 2019 at 5.3%. The change in margin for different business types reflects a reallocation 
of expenses. 

Economic assumptions
The principal economic assumptions used within the cash flows at 31 December are set out below.

Risk-free rate
Inflation rate
Risk discount rate (net of tax)
Future investment returns:
– Gilts
– Equities
– Unit-linked funds
Expense inflation

Year ended 
31 December
2020
0.3%
3.3%
3.4%

Year ended 
31 December
2019
0.9% 
3.3%
4.0%

0.3%
3.3%
2.6%
3.7%

0.9%
3.9%
3.2%
3.7%

The risk-free rate is set by reference to the yield on ten-year gilts. Other investment returns are set by reference to the risk-free rate.

The inflation rate is derived from the implicit inflation in the valuation of ten-year index-linked gilts. This rate is increased to reflect higher 
increases in earnings-related expenses. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT70

Financial Review continued

2.3 European Embedded Value (EEV) continued

EEV sensitivities 
The table below shows the estimated impact on the reported value of new business and EEV to changes in various EEV calculated 
assumptions. The sensitivities are specified by the EEV principles and reflect reasonably possible levels of change. In each case, only the 
indicated item is varied relative to the restated values.

Value at 31 December 2020
100bp reduction in risk-free rates, with corresponding change
in fixed interest asset values
10% increase in withdrawal rates
10% reduction in market value of equity assets
10% increase in expenses
100bp increase in assumed inflation

Change in new business 
contribution

Pre-tax

£’Million
766.3 

Post-tax

£’Million
622.4

(28.7)
(55.0)
–
(20.0)
(28.7)

(23.5)
(44.6)
–
(16.3)
(23.5)

Note

1

2

3

4
5

Change in 
European 
Embedded Value

Post-tax

£’Million
7,785.2 

(149.6)
(397.7)
(779.9)
(96.8)
(148.2)

Notes to the EEV sensitivities 
1.  This is the key economic basis change sensitivity. The business model is relatively insensitive to change in economic basis. Note that the 

sensitivity assumes a corresponding change in all investment returns but no change in inflation. 

2.  The 10% increase is applied to the withdrawal rate. For instance, if the withdrawal rate is 8% then a 10% increase would reflect a change 

to 8.8%.

3.  For the purposes of this sensitivity all unit-linked funds are assumed to be invested in equities. The actual mix of assets varies and in 

recent years the proportion invested directly in UK and overseas equities has exceeded 70%.

4.  For the purposes of this sensitivity only non-fixed elements of the expenses are increased by 10%.

5.  This reflects a 100bp increase in the assumed RPI underlying the expense inflation calculation.

100bp reduction in risk discount rate

Change in new business 
contribution

Pre-tax

£’Million
92.7

Post-tax

£’Million
75.2

Change in 
European 
Embedded Value

Post-tax

£’Million
584.6

Although not directly relevant under a market-consistent valuation, this sensitivity shows the level of adjustment which would be required to 
reflect differing investor views of risk. 

Analysis of the EEV result 
The table below provides a summarised breakdown of the embedded value position at the reporting dates.

Value of in-force business
Solvency II net assets
Total embedded value

Net asset value per share

31 December
2020 

31 December
2019

£’Million
6,566.6
1,218.6
7,785.2

Pence
1,448.8

£’Million
6,003.0
1,056.8
7,059.8

Pence
1,320.1

The EEV result above reflects the specific terms and conditions of our products. Our pension business is split between two portfolios. 
Our current product, the Retirement Account, was launched in 2016 and incorporates both pre-retirement and post-retirement phases of 
investment in the same product. Earlier business was written in our separate Retirement Plan and Drawdown Plan products, targeted at the 
each of the two phases separately, and therefore has a slightly shorter term and lower new business margin. 

Our experience is that much of our Retirement Plan business converts into Drawdown business at retirement, but, in line with the EEV 
guidelines, we are required to defer recognition of the additional value from the Drawdown Plan until it is crystallised. If instead we were 
to assess the future value of Retirement Plan business (beyond the immediate contract boundary) in a more holistic fashion, in line with 
Retirement Account business, this would result in an increase of approximately £385 million to our embedded value at 31 December 2020 
and 31 December 2019.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT71

Section 3: Solvency
St. James’s Place has a business model and risk appetite that result in underlying assets being held that fully match our obligations to 
clients. Our clients can access their investments ‘on demand’ and because the encashment value is matched, movements in equity markets, 
currency markets, interest rates, mortality, morbidity and longevity have very little impact on our ability to meet liabilities. We also have a 
prudent approach to investing shareholder funds and surplus assets in cash, AAA-rated money market funds and highly rated government 
securities. The overall effect of the business model and risk appetite is a resilient solvency position capable of enabling liabilities to be met 
even through adverse market conditions.

Our Life businesses are subject to the Solvency II capital regime which applied for the first time in 2016. Given the relative simplicity of our 
business compared to many, if not most, other organisations that fall within the scope of Solvency II, we have continued to manage the 
solvency of the business on the basis of holding assets to match client unit-linked liabilities plus a management solvency buffer (MSB). This 
has ensured that not only can we meet client liabilities at all times (beyond the Solvency II requirement of a ‘1 in 200 years’ event), but we also 
have a prudent level of protection against other risks to the business. At the same time, we have ensured that the resulting capital held meets 
with the requirements of the Solvency II regime, to which we are ultimately accountable.

For the year ended 31 December 2020 we reviewed the level of our MSB and increased the MSB for the Life businesses to £345 million, 
reflecting business growth and market conditions. 

The Group’s overall Solvency II net assets position, MSB and management solvency ratios are as follows.

31 December 2020
Solvency II net assets
MSB
Management solvency ratio

1  After payment of year-end intra-group dividend.

2  Before payment of the Group final dividend.

Life1 Other regulated 

£’Million
424.6
345.0
123%

£’Million
281.5
156.3
180%

Other2

£’Million
512.5
–
–

Total

£’Million
1,218.6
501.3
–

 31 December
2019 Total

£’Million
1,056.8
476.2
–

Solvency II Balance Sheet
Whilst we focus on Solvency II net assets and the MSB to manage solvency, we provide additional information about the Solvency II free 
asset position for information. The presentation starts from the same Solvency II net assets, but includes recognition of an asset in respect 
of the expected value of in-force cash flows (VIF) and a risk margin (RM) reflecting the potential cost to secure the transfer of the business 
to a third party. The Solvency II net assets, VIF and RM comprise the ‘own funds’, which are assessed against our regulatory solvency capital 
requirement (SCR), reflecting the capital required to protect against a range of ‘1 in 200’ stresses. The SCR is calculated on the standard 
formula approach. No allowance has been made for transitional provisions in the calculation of technical provisions or the SCR. 

An analysis of the Solvency II position for our Group, split by regulated and non-regulated entities at the year-end is presented in the 
table below.

31 December 2020
Solvency II net assets 
Value of in-force (VIF) 
Risk margin 

Own funds (A) 
Solvency capital requirement (B) 
Solvency II free assets 
Solvency ratio (A/B) 

1  After payment of year-end intra-group dividend.

2  Before payment of the Group final dividend.

Life1

£’Million
424.6 
4,756.3 
(1,357.5)

3,823.4 
(3,407.0)
416.4 
112%

Other 
regulated

£’Million
281.5 
– 
– 

281.5 
(99.6)
181.9 
283%

Other2

£’Million
512.5
–
–

512.5
–
512.5

Total

£’Million
1,218.6
4,756.3
(1,357.5)

4,617.4 
(3,506.6)
1,110.8 
132%

31 December
2019 Total

£’Million
1,056.8
4,303.5
(1,213.3)

4,147.0
(3,148.0)
999.0
132%

The solvency ratio after payment of the proposed Group final dividend is 124% at the year-end. The solvency ratio after payment of the Group 
second interim dividend for the period to 31 December 2019 was 128%. 

We continue to target a solvency ratio of 110% for SJPUK, our largest insurance subsidiary, as agreed with our regulator the PRA. As the 
business grows, the weighting of the balance sheet towards SJPUK will result in a gradual dilution of the Group solvency ratio, but this will 
not reflect any change in risk appetite, nor risk inherent in the business. The combined solvency ratio for our Life companies, after payment 
of the year-end intra-Group dividend, is 112% at 31 December 2020, unchanged from the position at the start of the year. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT72

Financial Review continued

Section 3: Solvency continued

Solvency II sensitivities 
The table below shows the estimated impact on the Solvency II free assets, the SCR and the solvency ratio from changes in various 
assumptions underlying the Solvency II calculations. In each case, only the indicated item is varied relative to the restated values.

The solvency ratio is not very sensitive to changes in experience or assumptions, and, due to the approach to matching unit-linked 
liabilities with appropriate assets, can move counter-intuitively depending on circumstances, as demonstrated by the sensitivity analysis 
presented below.

Value at 31 December 2020
100bps reduction in risk free rates, with corresponding change in fixed interest asset values
10% increase in withdrawal rates
10% reduction in market value of equity assets
10% increase in expenses
100bp increase in assumed inflation

Solvency II 
free assets

Solvency II 
capital
requirement

Solvency 
ratio

Note

1

2

3

4
5

£’Million
1,110.8
968.1
1,159.8
1,016.3
1,042.3
1,005.6

£’Million
3,506.6
3,517.1
3,301.6
3,152.5
3,501.2
3,509.6

%
132%
128%
135%
132%
130%
129%

Notes to the Solvency II sensitivities 
1.  This is the key economic basis change sensitivity. The business model is relatively insensitive to change in economic basis. Note that the 

sensitivity assumes a corresponding change in all investment returns but no change in inflation. 

2.  The 10% increase is applied to the lapse rate. For instance, if the lapse rate is 8% then a 10% increase would reflect a change to 8.8%.

3.  For the purposes of this sensitivity all unit-linked funds are assumed to be invested in equities. The actual mix of assets varies and in 

recent years the proportion invested directly in UK and overseas equities has exceeded 70%.

4.  For the purposes of this sensitivity all expenses are increased by 10%.

5.  This reflects a 100bps increase in the assumed RPI underlying the expense inflation calculation.

ST. JAMES’S PLACE PLCSTRATEGIC REPORTRisk and Risk Management

73

Overview and culture
Effective risk management is critical to the 
success of the St. James’s Place Group. 
We are exposed to a wide variety of inherent 
risks due to the business activities and the 
industry in which we operate. We choose 
carefully the risks we accept and those to 
limit or avoid through the design and 
operation of our client and Partner 
proposition, including the way in which 
it is delivered and administered. 

In addition, the Group is exposed to a number 
of current and emerging external factors and 
trends, including the impacts from COVID-19, 
political risks such as Brexit, macro-
economic factors, cyber crime and climate 
change, some of which may impact on our 
short- and/or longer-term profitability. Under 
the leadership, direction and oversight of our 
Board, these risks are carefully understood 
and managed to achieve our strategic 
objectives (as set out on pages 20 to 29).

We do not, and cannot, seek to eliminate risk 
entirely, rather we seek to understand our 

risks fully and manage them appropriately. 
The emphasis is on applying effective risk 
management strategies, so that all material 
risks are identified and managed within the 
agreed risk appetite. Risk management is 
embedded within our culture and therefore 
is a core aspect of decision-making. 

Risk management forms a key part of 
the business planning process, including 
decisions on strategic developments to our 
client and Partner propositions, investments 
and dividend payments.

Our risk management and controls framework
upon our risk appetite, the risks identified are 
The internal control environment is built 
either accepted or appropriate actions are 
upon a strong control culture and 
taken to mitigate them.
organisational delegation of responsibility. 
The ‘first line’ business is responsible and 
accountable for risk management. This 
is then combined with oversight from the 
‘second line’ risk, controls and compliance 
functions and assurance from the ‘third 
line’ internal audit function to form a 
‘three lines of defence’ model. 

The Board, through the Risk Committee, 
takes an active role in overseeing the Risk 
Management Framework, for which it is 
responsible. As part of this the Board 
robustly assesses its principal and emerging 
risks, which are considered in regular 
reporting and summarised annually in the 
Own Risk and Solvency Assessment: Further 
information on this is provided overleaf.

The risk management and controls 
framework is the combined processes 
by which the Group identifies, assesses, 
measures, manages and monitors the 
risks that may impact on the successful 
delivery of its strategic objectives. Based 

On behalf of the Board, the Audit Committee 
takes responsibility for assessing the 
effectiveness of the Group’s risk 

management and internal control 
systems, covering all material controls, 
including financial, operational and 
compliance controls. It does this 
via an annual review of risk and control 
self-assessments and monitoring of 
the effectiveness of the internal control 
model throughout the year. The systems 
have been in place for the year under 
review and up to the date of approval 
of the annual report and accounts.

The Board receives regular reports from 
the Board Risk Committee and Audit 
Committee and approves key aspects 
of the Group’s Risk Management 
Framework including the Risk Appetite 
Statement and Group ORSA. 

The diagram below depicts our Risk Management Framework.

Strategy – Key outcomes

RISK CAPITAL

Risk management framework

RISK GOVERNANCE

Regulatory 
assessment

Own assessment

r

M o nit o

12

1

11

10

9

Insights 
communicated 
to inform further 
activity

8

7

6

M

a

n

a

g

e

I
d

e

n

t

i
f

y

2

5

3

4

s s ess

A

Board

R
i
s
k

c
u

l
t
u
r
e

Risk Committee

Executive Board

Subsidiary Boards

Group Risk ExCo

Other ExCos

RISK ESCALATION

1.  Loss event reporting
2. Emerging risk assessment
3. Stress and scenario testing 

4. Risk and controls self assessment
5. Operational risk assessments
6. Reverse stress testing

7.  Own Risk and Solvency Assessment
8. Recovery and resolution planning
9.  Risk registers

10. Regular risk reporting
11.  Key Risk Indicators (KRIs)
12. Risk relationship meetings

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT 
 
74

Risk and Risk Management continued

Our risk appetite 
The Board carefully sets its appetite for 
taking risk against the Group’s strategic 
objectives. These choices are set out in 
detail in our Risk Appetite Statement, which 
is reviewed at least annually by the Risk 
Committee, senior risk owners and the 
Executive Board risk owners before being 
approved by the Board. 

The Risk Appetite Statement also provides 
clarity over ownership, enabling us to identify 
the key individuals within the Group who 
have responsibility for managing these risks. 

The Risk Appetite Statement includes a risk 
appetite scale. This scale has several risk 
acceptance levels, ranging from no appetite 
for taking risks at all, through to acceptance 
of risk. The level of risk we are willing to 
accommodate will vary depending on 
individual risk scenarios. 

Risk appetite can and will change over time, 
sometimes rapidly as economic and 
business environment conditions change, 
and therefore the statement is an evolving 
document. A comprehensive suite of Key 
Risk Indicators (KRIs) is reported regularly 
to enable the Risk Committee, on behalf of 
the Board, to monitor that the Group 
remains within its accepted appetite.

Own Risk and 
Solvency 
Assessment (ORSA) 
We are classified as an insurance group 
and are subject to Solvency II insurance 
regulation. A key part of this regulation 
requires a consistent approach to risk 
management across the Group, 
supported by the production of an 
annual ORSA, which considers both 
the individual insurance entities and 
the Group.

The ORSA process follows an annual 
cycle, which links the Group’s activity 
and strategic objectives with 
comprehensive risk assessments that 
the business faces, and ensures the 
Group is resilient to stresses in the 
short term and over a five-year period. 
The ORSA cycle is depicted in the 
following diagram.

The solvency capital requirement (SCR) 
for insurers allows for at least a ‘1 in 
200-year’ risk event over a one-year 
time horizon. In addition, severe stresses 
and scenarios are used to help provide 
insight into the ability to maintain the 
regulatory capital in these conditions. 
Our results show that it would be 
possible to maintain regulatory capital 
across the Group under all stresses for 
the business planning horizon. The 
outcomes of these activities assist us 
when considering the calculations and 
allocation of risk capital to all major risks 
in the Group, and the adequacy of capital 
positions. This process ensures our 
continued confidence that the regulated 
entities remain strongly capitalised.

The ORSA uses a five-year projection 
period for the medium term. Due to the 
gestation period across our pension and 
investment products we do not earn 
annual management fees in the first six 

Update ORSA 
related policies

Update 
risk profi le

Confi rm 
risk appetite

Agree fi nal ORSA, 
update policies

Assess 
changes to risk 
profi le, emerging 
risks; agree 
scenarios

Annual 
business plan 
refresh

Present 
draft ORSA

Mid-year 
results / 
dividends

Annual 
results / 
dividends

Assess 
sensitivities 
and own 
solvency needs

Determine 
solvency
capital 
requirement / 
own solvency 
assessment

Monitor risk 
exposure 
and capital 
adequacy

Agree 
own needs, 
thresholds and 
recovery plans

ORSA 
summary report

Stress 
and scenario 
testing

years. As a result, considering a five-year 
projection period, which is less than the 
gestation period, is a prudent view of the 
Group’s viability as we consider ongoing 
revenues generated on existing business 
only. The ORSA is particularly useful in 
assessing viability as it involves a 
comprehensive assessment of risk and 
capital requirements for the business. 
Consideration is given to factors or 
events that impact on our funds under 
management, investment growth, retention 
of clients and ability to attract new clients, 
in addition to the effects of a market 
downturn. Combinations of these factors 
are used to form scenarios which are tested, 
providing for more extreme combinations of 
events. Therefore, assumptions are robustly 
analysed to predict both the immediate 
impact of an event along with the impact 

over the longer term (in the wake of the 
event). In addition to these more extreme 
‘combination’ scenarios, assessments 
are also completed based on more 
current/topical or emerging risk 
exposures affecting the Group or 
financial services more generally.

The ORSA aids decision-making by 
bringing together the following processes:

•  strategic planning;

•  risk appetite consideration;

•  risk identification and management; 

and

•  capital planning and management.

The ORSA continues to evolve and 
further strengthen risk management 
processes throughout the Group.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT75

The ‘first line’ in general has taken steps 
to address new risks or risks that have 
increased in likelihood as result of remote 
working. Using cyber security as example, 
we conduct regular phishing email tests to 
ensure employees remain vigilant. In most 
instances our internal controls continue to 
remain appropriately robust. Where new 
processes have been created in response 
to remote working, separate controls have 
been created and documented to help 
reduce the risk of an operational failure, 
with assurance provided by the internal 
audit function.

The management decision-making 
necessary during this time has been 
appropriately informed by consideration 
of risks and we are confident that the Group 
continues to appropriately manage risks 
including those heightened due to COVID-19. 
The situation continues to be monitored 
carefully and we remain focused on 
understanding the degree to which the 
various outcomes might impact the 
operations of the business. 

In addition to the uncertainties surrounding 
COVID-19, the short and longer-term 
consequences of Brexit impact upon 
investor sentiment and the wider external 
environment in which the Group operates. 
Stress and scenario testing has been 
performed which demonstrates that the 
business is resilient and we continually 
monitor the changing environment, to 
ensure our analysis and scenario testing 
remain appropriate. 

Current risk environment
Over the past year, the emergence and 
impact of COVID-19 has been a major 
external risk event. No event of this nature 
can be precisely forecast and planned for, 
however, through our approach to the 
fundamentals of risk management the 
Group has been able to demonstrate 
resilience, from a financial and operational 
perspective, against COVID-19. We remain 
confident in our ability to withstand further 
challenges that may or may not emerge. 

The Board has been actively involved in 
defining the Group’s strategic response to 
COVID-19. Timely and targeted risk-based 
information has been provided to the Board 
to support decision-making and help 
understanding of key issues. We remain 
acutely aware of the changing threat to 
health, further restrictions and the longer-
term potential macro-economic impacts, 
however, whilst these could further impact 
profitability, we continue to be confident of 
the ongoing resilience to risk and the 
viability of the Group. 

Some of the key risk considerations around 
COVID-19 for the Group have been and 
continue to be:

•  safety and wellbeing of employees, 
Partners, clients and others in our 
value chain;

•  maintaining operational continuity whilst 
working remotely and social distancing;

•  the impact on financial markets;

•  changes in investor sentiment impacting 

new business inflows and retention;

•  managing risks to client outcomes;

•  supporting Partner businesses; and 

•  managing operational risks

When the risk considerations from 
COVID-19 are broken down in this way, 
we can recognise that these are risks that 
the Group is familiar with (and are included 
in the Principal Risk section) and shown 
to be resilient through our ongoing stress 
and scenario testing, as well as financial 
and operational risk assessments.

The primary financial impact of the 
pandemic on the Group has been the 
impact on funds under management due 
to market performance and the reduction in 
new business caused by the surrounding 
uncertainty. However, these financial 
impacts have not been as severe as our 
more extreme stress and scenario tests. 
Our market risk exposure is limited because 
we hold matching assets for policyholder 
liabilities and a significant portion of our 
expenses are variable with the level of funds 
under management and new business. 
The Group earns income from funds under 
management, and although the income 
varies as funds under management 
move with markets, this provides financial 
resilience as it is a reliable income stream 
even in challenging market conditions. Our 
clients tend to have medium to long-term 
investment objectives and so our lapse 
experience tends to improve as market 
uncertainty increases; this feature of our 
experience also helps to provide resilience 
against challenging market conditions.

The nature of these extreme circumstances 
also presents increased operational 
challenges. The primary operational risks 
are those associated with remote working, 
particularly since we are an advice-led, 
face-to-face business. The use of 
technology has enabled both employees 
and advisers to maintain the face-to-face 
element of our operations whilst allowing 
the flexibility to work remotely, recognising 
that face-to-face meetings can be carried 
out virtually through video conferencing 
tools. However, we acknowledge that 
remote working has introduced or increased 
the likelihood of other risks crystallising, 
such as cyber security for example. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT76

Risk and Risk Management continued

Principal risks and uncertainties 
Whilst the external risk landscape has 
changed dramatically over the course of 
the year, causing certain risks to materialise 
and making further downside risk more 
likely, the types of principal risks that the 
Group faces have not changed from the 
previous year. 

The strategic areas on which these risks 
impact, and the high-level controls and 
processes through which we aim to mitigate 
them, are set out in the tables on the 
following pages. Reputational damage 
and impacts to shareholders and other 
stakeholders are a likely consequence 
of any of our principal risks materialising. 

The following symbols are used to indicate 
which primary strategic objectives our 
principal risks could impact, recognising 
that they could also have a secondary 
impact on other strategic objectives.

Key strategic areas

  GROW AND DEVELOP  
THE PARTNERSHIP

  ACHIEVE SUSTAINABLE  
GROWTH IN PROFITS 

  DELIVER POSITIVE  

OUTCOMES TO CLIENT

  ENHANCE OUR INVESTMENT 

  ATTRACT, RETAIN  

PROPOSITION

AND DEVELOP TALENT 

Risk description

Strategy

Key risks

Example controls

Administration  
service

Client 
proposition

We fail to deliver 
good quality 
administration 
services to clients 
and advisers. 

Our product 
proposition fails to 
meet the needs, 
objectives and 
expectations of 
our clients. This 
includes poor 
relative investment 
performance and 
poor product 
design.

Conduct

We fail to provide 
quality, suitable 
advice or service 
to clients.

Financial

We fail to 
effectively manage 
the business 
finances. 

•  Clients and advisers receive 
poor policy administration

•  Management of administration centres to ensure key 

service standards are met 

•  Failure of key administration 

•  Continuous development of technology

•  Effective planning of large-scale change projects

•  Ongoing activity to reduce administrative complexity 

and ensure operational resilience

•  Regular monitoring of manufactured products’ 

performance

•  Monitoring of investment performance and selection of the 
most appropriate funds from a risk/net return perspective

•  Continuous development of the range of services offered 

to clients

•  Engagement with fund managers around principles 

of responsible investment

system change projects

•  Administrative complexity

•  Investments provide poor 
returns relative to their 
benchmarks and/or do not 
deliver expected client 
outcomes

•  Range of solutions does not 
align with the product and 
service requirements of our 
current and potential future 
clients

•  Failure to meet client 
expectations of a 
sustainable business, not 
least in respect of 
responsible investing

•  Advisers deliver poor quality 

•  Licensing programme ensuring appropriate standard 

or unsuitable advice

of advice and service from advisers

•  Failure to evidence the 

•  Technical support helplines for advisers

provision of quality service 
and advice

•  Timely and clear responses to client complaints

•  Robust oversight process of the advice provided to clients 
delivered by Business Assurance, Compliance Assurance, 
Field Risk and Advice Guidance teams

•  Failure to meet client 

•  Policyholder liabilities are fully matched

liabilities

•  Market risk

•  Credit risk

•  Liquidity risk

•  Insurance risk

•  Expense risk

•  Excess assets generally invested in high-quality, high-

liquidity cash and cash equivalents

•  Lending to the Partnership is secured 

•  Reinsurance of insurance risks

•  Ongoing monitoring of all risk exposures and experiences

•  Acceptance of market and persistency risk impact on profit

•  Setting and monitoring budgets

•  Implementing new systems to allow for future cost 

reductions

•  Monitoring and management of individual entities’ 

solvency to minimise Group interdependency

ST. JAMES’S PLACE PLCSTRATEGIC REPORT77

Risk description

Strategy

Key risks

Example controls

Outsourcing

Third party 
outsourcers’ 
activities impact 
our performance 
and risk 
management.

Partner 
proposition

Our proposition 
solution fails to 
meet the needs, 
objectives and 
expectations of 
our current and 
potential future 
Partners.

People

Regulatory

Security and 
resilience

Strategy, 
competition  
and brand 

We are unable to 
attract, retain and 
organise the right 
people to run the 
business.

We fail to meet 
current, changing 
or new regulatory 
and legislative 
expectations.

We fail to 
adequately secure 
our physical 
assets, systems 
and/or sensitive 
information, or to 
deliver critical 
business services 
to our clients.

Challenge from 
competitors and 
the impact of 
reputational 
damage.

•  Oversight regime in place to identify prudent steps to 

reduce risk of operational failures by material third-party 
providers

•  Ongoing monitoring, including assessments of operational 

resilience 

•  Due diligence on key suppliers

•  Operational failures by 
material outsourcers

•  Failure of critical service, 
significant areas include: 

•  Investment administration 

•  Fund management 

•  Custody

•  Policy administration

•  Cloud services

•  Failure to attract new 

•  Focus on providing a market-leading adviser proposition

members to the Partnership

•  Adequately skilled and resourced population of supporting 

•  Failure to retain advisers/

Field managers

•  Reliable systems and administration support

•  Expanding the Academy capacity and supporting recruits 

through the Academy and beyond

•  Market-leading support to Partners’ businesses

Partners

•  Failure to increase adviser 

productivity

•  Available technology falls 
short of client and Partner 
expectations and fails to 
support growth objectives

•  The Academy does not 

adequately support adviser 
growth

•  Loss of key personnel

•  Measures to maintain a stable population of employees, 

•  Poor employee morale

•  Lack of inclusion and 

including competitive total reward packages

•  Monitoring of employee engagement and satisfaction

diversity in our business

•  Corporate incentives to encourage social value 

•  Our culture of supporting 
social value is eroded

engagement, including matching of employee charitable 
giving to the Charitable Foundation 

•  Whistleblowing hotline

•  Failure to comply with 
changing regulation

•  Compliance functions provide expert guidance and carry 

out extensive assurance work 

•  Inadequate internal controls

•  Strict controls are maintained in highly regulated areas

•  Failure to respond to 

•  Maintenance of appropriate solvency capital buffers, and 

regulatory-driven changes 
to the industry in which 
we operate

•  Solvency risk

continuous monitoring of solvency experience

•  Fostering of positive regulatory relationships 

•  Internal or external fraud

•  Business continuity planning for St. James’s Place and its 

•  Core system failure

•  Corporate, Partnership, or 
third-party information 
security and cyber risks

•  Disruption in key business 
services to our clients 

key suppliers

•  Identification, communication, and response planning for 

the event of cyber crime

•  Data leakage detection technology and incident reporting 

systems

•  Internal awareness programmes

•  Identification and assessment of critical business services

•  Increased competitive 

•  Clear demonstration of value delivered to clients through 

pressure from traditional 
and disruptive (non-
traditional) competitors

•  Cost and charges pressure

•  Negative media coverage

advice, service and products

•  Investment in improving positive brand recognition

•  Ongoing development of client and Partner propositions

•  Proactive engagement with external agencies including 

media, industry groups and regulators 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT78

Risk and Risk Management continued

Emerging risks
Emerging risks are identified through 
conversations and workshops with 
stakeholders throughout the business, 
reviewing academic papers, attending 
industry events (webinars and in person), 
and other horizon scanning by Group Risk.

The purpose of monitoring and reporting 
emerging risks is to give assurance that we 
are prioritising our response to emerging 
risks appropriately in our strategy, which is 
the primary risk management tool for 
longer-term strategic risks. Examples of 
emerging risks which have been considered 
during the year include:

•  risks resulting from a failure to 

demonstrate value for money to clients;

•  risks associated with the wider macro-

economic environment;

•  risks associated with failing to keep our 

business model relevant to clients’ needs;

•  risks resulting from failing to adapt to the 
‘new working world’ and the operational 
challenges it presents;

•  risks resulting from a failure to embrace 

a more digital world;

•  risks relating to changes in tax regimes;

Viability statement
How we assess our viability
The business considers five-year financial 
forecasts when developing the strategy. 
These incorporate our budget for the next 
financial year and four further years of 
forecasts based on reasonable central 
assumptions around development of 
business drivers.

At the core of assessing our viability we 
seek to understand how different principal 
risks could materialise. We consider risks 
which might present either in isolation or in 
combination and which could result in acute 
shocks to the business or long-term 
underperformance against forecasted 
business drivers. We consider the five-year 
time horizon sufficiently long to assess 
potential impacts and ensure that the 
business could remain viable whilst 
enacting any management actions to 
restore the business’s prospects.

When considering how the principal risks 
previously described might impact the 
business, we consider our ability to deal 
with particular events such as COVID-19, 
which may impact one or more of the 
following key financial drivers:

•  risks relating to changes in regulations;

•  reduction in client retention;

•  risks relating to climate change;

•  reduction in new business relative to 

•  risks resulting from geo-political events 

that are unforeseen; and

forecasts;

•  market stresses;

•  risks resulting from a failure to invest in 

•  increases in expenses; and

a sustainable manner.

•  direct losses through operational 

risk events.

We carry out stress and scenario testing on 
these key financial drivers, alongside 
operational risk assessments. To provide 
comfort over viability over the next five 
years, the scenarios and assessments look 
at events which would be extreme, whilst 
still remaining plausible. This work 
demonstrates that, although there would 
be impacts on profitability, the Group is 
resilient and could continue to meet 
regulatory capital requirements over five 
years should even the more extreme risks 
materialise.

As well as robust scenario testing the 
Directors have given consideration to 
assessments of the current risk 
environment, including how risks are 
managed through controls relative to 
the risk appetite, and emerging risks.

ST. JAMES’S PLACE PLCSTRATEGIC REPORT79

Example scenario

A wide variety of stresses and scenarios 
are applied to test all material drivers in a 
variety of ways to provide understanding 
of any dynamic impacts. Most recently 
we have considered the 2021 Bank of 
England scenario for stress testing banks. 
Whilst this scenario contains many 
elements which are not directly relevant 
to the Group, we have considered how the 
scenario might impact the business and 
we believe this would have a less onerous 
financial impact than the scenarios which 
we regularly consider.

As an example of a scenario which the 
business developed and was considered 
in March 2020, we assessed the direct 
financial implications of COVID-19 under 
a range of economic recovery scenarios. 
Within these scenarios, we modelled and 
allowed for adverse market movements, a 
decrease in new business, increased 
lapses, allowances for large one-off 
expenses and a reduction in the yield 
curve (in anticipation of a reduction in 
base rate). 

In our more pessimistic scenario we 
looked at the immediate impacts and the 
impact over five years, where we further 
assumed there was an ‘L’ shaped 
recovery for new business and market 
performance over the projection period. 
That is to say, in this pessimistic scenario, 
we assumed both the market performance 
and the impact on new business do not 
fully recover. As a result, we believe that 
our ‘pessimistic COVID-19’ scenario is 
sufficiently extreme to adequately stress 
the viability of the business for all 
plausible impacts on the Group which 
could arise due to COVID-19. In all 
scenarios, the Group is expected to 
remain adequately capitalised with 
sufficient liquid resources and therefore 
we remain confident of the Group’s 
viability. While we remain viable in these 
more extreme scenarios, the Group’s 
profits and therefore the dividend diminish.

It is also worth noting that when extreme 
events materialise, or the level of 
uncertainty in the external environment 
increases, management react accordingly 
by taking appropriate and measured 

actions. For example, following the initial 
uncertainty around COVID-19, the Board 
decided to withhold around one-third of 
the proposed 2019 final dividend until 
such a time as the financial and 
economic impacts of COVID-19 become 
clearer. This prudent judgement ensured 
we were able to protect clients and 
long-term value for shareholders, as 
it enabled continued investment in the 
business so we are well placed to benefit 
from the growth opportunity that will 
undoubtedly emerge on the other side of 
the crisis. The Board has since concluded 
that while 2020 was a very challenging 
year, the more extreme downside 
scenarios we had planned for did not 
materialise and the business has shown 
resilience throughout. The Board 
therefore no longer sees a need to 
continue with this retention and the 
withheld amount of 11.22 pence per share 
will be paid as an interim dividend to 
shareholders.

As a result, we remain confident that the 
Group is able to respond to any unforeseen 
events to ensure it remains viable. 

GOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukSTRATEGIC REPORT80

Risk and Risk Management continued

Resilience over different time horizons
The table below provides an indication of which risks are relevant over different timeframes and why the Group is considered to be resilient 
over these timeframes. 

Over the next year

Over the next five years 

Beyond 2025

Risks
The key risks to business resilience in the 
short term are likely to be operational in 
nature, such as data loss or increased 
cyber crime as a result of remote working. 
It is not expected that solvency will be an 
issue in the short-term due to our matching 
approach for client liabilities. Liquidity risks 
would be relevant for this time window 
since liquidity risks tend to be short-term in 
nature. However, we do not anticipate there 
being any liquidity risks given the Group’s 
approach to paying the external and 
subsidiary dividends. These risks are also 
relevant for the longer time periods.

Resilience
The Group generates relatively steady cash 
profits on new business and existing funds 
under management which we would 
expect to increase each year as funds 
in gestation ‘mature’. If severe risks 
materialised over the year and resulted in 
significant costs, the Group would have 
options to deal with the financial 
implications. Whilst other options would 
be explored first, curtailing investment or 
reducing dividends would be obvious ways 
to protect the financial strength of the 
business. 

Operational resilience and business 
continuity are also important and risks 
which might cause severe business 
disruption are carefully managed. 

There are not considered to be any material 
uncertainties over the ability of the Group 
to survive over the one-year time horizon.

Risks
Investor sentiment, market impacts, 
changes to regulation following Brexit and 
tax changes following the UK Government’s 
relief strategy for COVID-19 continue to 
provide uncertainty. 

Aside from COVID-19 and Brexit, risk 
relating to changes to advice regulation 
would likely impact the business in the next 
five years, or beyond. 

The importance of technology in the client 
proposition is only likely to become more 
important and risks may materialise from 
non-traditional competitors seeking to 
disrupt the UK financial advice market. 

Risks which have a more gradual effect, 
such as talent retention and acquisition, are 
also relatively more important over a longer 
time horizon. 

Resilience
Counteracting the medium-term risks, there 
is more time to respond and take actions to 
manage the Group’s prospects. As already 
referenced stress and scenario testing 
(such as the COVID-19 scenario) takes place 
which provides comfort over the Group’s 
ability to weather storms over a five-year 
time horizon and adapt. The Group’s 
strategy is designed to navigate the threats 
and keep our proposition current for existing 
and potential clients. As the largest wealth 
manager in the UK the Group is well resourced 
to effectively respond to regulatory change 
and deal with increased regulatory complexity.

Risks
Most of the shorter-term risks will remain 
relevant, however, over the longer-term, 
client expectations around digital services 
are likely to become more important. 
The impact of artificial intelligence and 
machine learning on both the investment 
management and advice spaces will 
become more prevalent. 

Risks from climate change are starting to 
have an impact on investor sentiment and 
drive political change and this is only likely 
to increase. Beyond 2024 climate change 
is likely to be a far more significant factor 
for many of our clients.

Resilience
Whilst the importance of technology in 
the advice space will grow, we believe 
that overall our target market will continue 
to value human interaction in discussing 
sensitive financial matters. We recognise 
however that the advice proposition will 
develop, and our advisers will need to be 
technology-enabled. With increased use 
of integrated technology, we will be able to 
automate processes and allow our advisers 
to focus on the high-value advice and 
service aspects. 

We have been developing our responsible 
investing proposition for some years and 
welcome the focus in this area as the 
right thing to do and as an opportunity to 
maximise client benefit through our active 
Investment Management Approach.

Conclusion
In accordance with the UK Corporate Governance Code (Provision 31), the Directors have assessed the Group’s current financial position 
and prospects over the next five-year period and have a reasonable expectation that the Group will be able to continue in operation and meet 
its liabilities as they fall due. The Directors believe that the Group’s risk planning, management processes and culture allow for a robust and 
effective risk management environment.

In addition to the assessment of longer-term viability and resilience set out above, the Board has assessed the Group’s going concern status. 
Further information is provided in the Directors’ Report on page 140. 

ST. JAMES’S PLACE PLCSTRATEGIC REPORT81

Section 172(1) Statement

The Directors have a duty to promote the success of the company for the benefit of its 
members as a whole, having regard to a number of factors and stakeholders. In accordance 
with the requirements of section 172(1) of the Companies Act 2006, a statement providing 
further information on how the Directors fulfil this duty is set out on pages 88 to 95 of the 
Corporate Governance Report.

Approval of the Strategic Report

As part of the Annual Report by the Directors it is a statutory requirement 
to produce a Strategic Report. 

The purpose of the report is:

•  to inform members of the Company and help them assess how the Directors have 

performed their duty under section 172(1) of the Companies Act 2006 (duty to promote 
the success of the Company).

The objective of the report is to provide shareholders with an analysis of the Company’s past 
performance, to impart insight into its business model, strategies, objectives and principal 
risks and to provide context for the Financial Statements in the Annual Report. 

The Directors consider that the report, comprising pages 4 to 80 of this document, meets 
the statutory purpose and objectives of the Strategic Report. 

On behalf of the Board:

ANDREW CROFT
Chief Executive

CRAIG GENTLE
Chief Financial Officer

24 February 2021

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G O V E R N A N C E 

Corporate Governance
The Board seeks to hold itself to the highest 
standards of corporate governance in relation to all 
its shareholders. The link between governance and 
the successful delivery of strategy is well established, 
as is the need for strategy to take account of wider 
societal purpose and the interests of all stakeholders. 

Our aim within this report has been to consolidate 
our reporting on governance, providing context 
that explains how the Company’s governance 
arrangements, and the Board’s activities have 
contributed to the delivery of our strategy. As a result, 
you will find reporting that may be found elsewhere in 
other companies’ reports within this report, including 
the section 172(1) Statement.

We have structured our corporate governance report 
(see the navigation bars at the top of the pages) so 
that it aligns with the sections of the UK Corporate 
Governance Code, as these provide a useful basis for 
readers’ navigation. Links between elements of this 
report and more detailed examples in the Strategic 
Report that seek to outline our approaches to themes 
within the Code are highlighted throughout.

IAIN CORNISH 
Chair

1    Board leadership and Company purpose  

(section 172(1) Statement).  
See pages 88 to 95.

2    Role of the Board and its responsibilities.  

See pages 96 and 97.

3    Board composition, succession and evaluation.  
See pages 98 to 103 and also the Nomination 
Committee Report (pages 117 to 120).

4    Audit, risk and internal control.  

See the Audit Committee Report and Risk Committee 
Report on pages 104 to 116.

5    Remuneration.  

See the Report of the Remuneration Committee 
on pages 121 to 139.

The UK Corporate Governance Code (the Code) 
The Corporate Governance Report on pages 88 to 103 explains how the Board leads 
the Company’s approach to corporate governance, including an explanation of how 
the principles of the Financial Reporting Council’s UK Corporate Governance Code 
have been applied in practice. 

Provision 19 of the Code requires that the chair should not remain in post beyond 
nine years from their date of appointment to the Board. Iain Cornish’s tenure 
reached nine years in October 2020. However, as explained in last year’s Report, 
following consultation with major shareholders it had been concluded that, in order 
for Iain to oversee the initial phase of the planned Board succession, in a manner 
that does not disrupt the Board’s operation and focus, it was appropriate to extend 
his appointment, with a view to his successor as Chair taking up their post no later 
than the end of October 2022. Paul Manduca was appointed as a Non-executive 
Director and Chair-designate on 1 January 2021 and Iain intends to step down as 
Chair following the 2021 AGM. Iain Cornish also remained as chair of the Risk 
Committee until 19 August 2020, when Rosemary Hilary’s appointment as chair 
received regulatory approval. As stated in last year’s Report of the Remuneration 
Committee, pension contribution rates for Executive Directors will align with the 
wider workforce by 1 January 2023 and until such time the Company will not meet 
the requirements of Provision 38 of the Code. The Board considers that the 
Company has complied with all of the other principles and provisions of the Code 
(available at: www.frc.co.uk) during 2020. Detailed reporting on remuneration, as 
required by the Code, can be found in the Directors’ Remuneration Report.

ST. JAMES’S PLACE PLC83

Governance
Board of Directors  ............................................  84

Chair’s Report  ....................................................  86

Corporate Governance Report  
(including section 172(1) Statement) ...........  88

Report of the Audit Committee  ...................  104

Report of the Risk Committee  ..................... 112

Report of the Nomination Committee  ......  117

Report of the Remuneration Committee ... 121

Directors’ Report  ............................................. 140

Statement of Directors’ Responsibilities ... 143

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1

Board of Directors

1

2

3

4

5

6

  NC

1. Iain Cornish 
Chair
Date of appointment
Chair October 2018.
Non-executive Director October 2011.
Experience
Iain brings experience from both the financial 
and regulatory environments. He was a senior 
consultant at KPMG, specialising in the banking 
and finance sector, and then served as Chief 
Executive of the Yorkshire Building Society. 
In recent years he has been a non-executive 
director of Arrow Global Group plc, chair of 
Shawbrook Group plc and an independent 
director of the Prudential Regulation Authority.
External appointments
Non-executive director (and chair) of Leeds 
Building Society, and treasurer of Macmillan 
Cancer Support.

2. Andrew Croft
Chief Executive Officer
Date of appointment
Chief Executive Officer January 2018.
Joined St. James’s Place 1993 and appointed 
to the Board September 2004.
Experience
Andrew joined the Company in 1993 and was 
Chief Financial Officer from 2004 to 2017. 
Having trained as an accountant with 
Deloitte Haskins and Sells (now part of 
PricewaterhouseCoopers LLP) he then worked 
in the financial services sector. Since joining 
St. James’s Place he has held a number of roles 
within the Finance department, assuming the 
role of Finance Director in 2002 and being 
appointed Chief Executive in January 2018. 
He is a Trustee of the St. James’s Place 
Charitable Foundation.
External appointments
Lay member of the Audit and Risk Committee 
and Finance and Investment Committee of the 
Royal College of Surgeons of England.

3. Craig Gentle
Chief Financial Officer
Date of appointment
Chief Financial Officer January 2018.
Joined St. James’s Place 2016 and appointed 
to the Board January 2018.
Experience
Craig joined the Company in 2016 as the Chief 
Risk Officer. Prior to this, Craig spent 22 years 
at PricewaterhouseCoopers LLP, 12 of 
which were as a Partner. During his time at 
PricewaterhouseCoopers LLP, Craig held a 
number of roles, including as a senior audit 
partner. Craig qualified as a Chartered 
Accountant in 1993.
External appointments
Member of the Board, Trustee and Honorary 
Treasurer for the Bristol Music Trust.

4. Ian Gascoigne
Managing Director
Date of appointment
Executive Director January 2003.
Joined St. James’s Place 1991.
Experience
Ian is one of the founding members of the 
original management team and is now the 
Managing Director. He has worked in financial 
services since 1986 and has considerable 
experience in the advice space. He is also a 
Trustee of the St. James’s Place Charitable 
Foundation and Chair of the Distribution 
Executive Committee.
External appointments
Member of the Strategic Advisory Board of 
Loughborough University School of Business 
and Economics

   RK   RM 

5. Emma Griffin 
Independent Non-executive Director
Date of appointment
Non-executive Director February 2020.
Chair of St. James’s Place Unit Trust Group Limited.
Experience
Emma has previously been a non-executive 
director of AIMIA Inc and Enterra Holdings. 
From 2002 to 2013, Emma was a founding 
partner of the stockbroking firm Oriel Securities, 
which was sold to Stifel Corporation. In her early 
career Emma worked at HSBC James Capel 
and Schroders.
External appointments
Emma is currently a non-executive director 
of ED&F Man Holdings Ltd and SDCL Energy 
Efficiency Income Trust plc. She is also a 
non-executive director and chair of the Investment 
Committee of Industrial Alliance Financial Group, 
one of Canada’s largest insurance and wealth 
management companies, listed on the TSX and a 
non-executive director of the private investment 
companies Claridge Inc. and Solotech Inc.

 AC    RK   NC  

6. Rosemary Hilary 
Independent Non-executive Director
Date of appointment
Non-executive Director October 2019.
Chair of St. James’s Place UK PLC.
Experience
Rosemary was Chief Internal Auditor and an 
Executive Committee member at TSB Bank 
from 2013 to 2016 and prior to that, from 1989 
to 2013, she held a number of senior positions 
at the Financial Conduct Authority (formerly the 
Financial Services Authority) and the Bank of 
England. Rosemary is a Chartered Certified 
Accountant, FCCA. Rosemary was formerly a 
member of the Investment Committee and chair 
of the Risk and Audit Committee of the Pension 
Protection Fund and Trustee and member of the 
Audit, Risk and Finance Committee of Shelter, 
the homelessness charity.
External appointments
Since 2016, Rosemary has been a non-
executive director and chair of the Audit 
Committee of Willis Ltd; a non-executive 
director and chair of the Audit and Risk 
Committee of Record plc; and a non-executive 
director and chair of the Risk Committee of 
Vitality Life and Vitality Health.

ST. JAMES’S PLACE PLCGOVERNANCE / 543285

Committee key

 AC  

 RK  

 Member of Audit Committee

 Member of Risk Committee

 NC  

 RM 

 Member of Nomination Committee

 Member of Remuneration Committee

 Denotes Chair of Committee

7

8

9

10

11

12

 AC    RK   RM

7. Simon Jeffreys 
Independent Non-executive Director
Date of appointment
Non-executive Director January 2014.
Experience
Simon brings experience of the auditing world 
and financial services. He was a senior audit 
partner with PricewaterhouseCoopers LLP from 
1986 to 2006 where he also led their Global 
Investment Management practice. Between 
2006 and 2014, Simon was CFO and Chief 
Administrative Officer at Fidelity International 
and then CFO and Chief Operating Officer at 
the Wellcome Trust.
External appointments
Chair of AON UK Limited and Henderson 
International Income Trust plc and a non-
executive director and chair of the Audit 
Committees of Templeton Emerging Markets 
Investment Trust plc and SimCorp A/S, a listed 
Danish financial services software company. 
Simon is also a non-executive director and chair 
of the Audit and Risk Committee of the Crown 
Prosecution Service.

 NC

8. Paul Manduca 
Independent Non-executive Director
Date of appointment
Non-executive Director, Chair-designate 
January 2021.
Experience
Paul was Chair of Prudential plc until 
31 December 2020, a position he had held 
since July 2012, having joined the Board as 
Senior Independent Director in October 2010. 
Paul has also held a number of senior leadership 
roles in business and financial services, 
including founding CEO of Threadneedle Asset 
Management Limited, CEO of Deutsche Asset 
Management Europe, and director of Eagle Star 
and Allied Dunbar. Paul was chair of the 
Association of Investment Companies between 
1991 to 1993, chair of CityUK ‘s Leadership 
Council between 2015 and 2019 and has held 
executive and non-executive roles on a number 
of boards across a range of sectors, including 
Chair of Aon UK Limited and non-executive 
director of WM Morrison Supermarkets Plc.
External appointments
Chairships of Templeton Emerging Markets 
Investment Trust plc.

   RK   NC   RM

9. Baroness Morrissey DBE 
Independent Non-executive Director
Date of appointment
Non-executive Director January 2020.
Experience
Baroness Morrissey DBE was Head of Personal 
Investing at Legal & General Investment 
Management from 2017 to December 2019. 
Prior to that, she was Chief Executive of Newton 
Investment Management, the global investment 
manager, from 2001 to 2016, having joined the 
company in 1994.
External appointments
Lead Non-Executive Director, Foreign 
Commonwealth & Development Office; 
Non-Executive Director and Chair of the 
Leadership Centre; Green Park Limited; Board 
member, McKinsey Investment Office; Chair, 
Diversity Project; Fellow (governor), Eton 
College; Trustee, Lady Garden Foundation; 
Conservative Peer, House of Lords; Baroness 
Morrissey DBE was appointed Commander of 
the Order of the British Empire (CBE) in 2012; 
Dame Commander of the Order of the British 
Empire (DBE) in 2017 and elevated to the House 
of Lords in 2020.

 AC    RK  

10. Lesley-Ann Nash  
Independent Non-executive Director
Date of appointment
Non-executive Director June 2020.
Experience
Lesley-Ann has stepped down from her 
position as a Director in the Cabinet Office of 
HM Government, where she spent six years 
leading a range of large-scale commercial 
and consumer programmes. 
Lesley-Ann was a Managing Director at 
Morgan Stanley from 1998-2009, having 
previously worked at UBS and Midland Bank. 
She is a Fellow of the Chartered Institute of 
Management Accountants (CIMA).
External appointments
Lesley-Ann is a non-executive director of 
Workspace Group PLC and a trustee of the 
North London Hospice.

   RK   NC   RM 

11. Baroness Wheatcroft 
Independent Non-executive Director
Date of appointment
Non-executive Director April 2012.
Experience
Baroness Wheatcroft brings experience of the 
media and also the legislature. Her career has 
included editorial roles at both the Sunday 
Telegraph and The Times, as well as being 
Editor-in-Chief at the Wall Street Journal, Europe. 
She is a member of the House of Lords. Her 
financial services experience includes previous 
appointments as a non-executive director of 
Barclays Group plc and Shaftesbury plc.
External appointments
Non-executive director of Fiat Chrysler 
Automobiles. Chair of the Financial Times 
Appointments and Oversight Committee. 
Member of the House of Lords. Chair of the 
Association of Leading Visitor Attractions. 

   AC    RK   NC   RM
12. Roger Yates 
Senior Independent Non-executive Director 
(SID)
Date of appointment
Senior Independent Non-executive Director 
October 2018.
Non-executive Director January 2014.
Experience
Roger brings over 30 years of investment 
management experience. He started his career 
with GT Management Limited in 1981 and has 
subsequently held positions at Morgan Grenfell, 
Invesco and Henderson Group plc, where he 
was Chief Executive Officer. Most recently, 
he was chair of Electra Private Equity plc and 
a non-executive director of IG Holdings plc 
and JPMorgan Elect plc.
External appointments
Senior independent non-executive director 
of Mitie Group plc and non-executive director 
of Jupiter Fund Management PLC.

Full biographical details of each Director can be 
found on our corporate website at www.sjp.co.uk

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Chair’s Report

 “ We have continued to ensure 
that focus remains on the 
long-term development of 
the business, with a clear 
focus on delivering 
sustainable long-term 
value to shareholders.”

In late April the Board took the difficult 
decision to withhold the previously declared 
but unpaid 2019 final dividend and not to 
pay an interim dividend. This decision was 
taken at a time when uncertainty was at 
its greatest and was motivated by an 
abundance of caution. The decision was 
based on consideration of a number of 
extremely severe, but not implausible 
scenarios. Had those circumstances 
materialised, the Board believed that it 
would have been in shareholders’ interests 
to ensure that the business remained in a 
position to fully support the Partnership, 
and withholding the dividend provided this 
flexibility. The Board is pleased that these 
funds have not had to be deployed and that 
we remain some distance from the extreme 
scenarios on which the decision was based. 
The Board therefore no longer sees a need 
to continue with this retention and the 
withheld amount of 11.22 pence per share 
will be paid as an interim dividend to 
shareholders.

The Board is also pleased to propose 
a final and full year dividend for 2020 
of 38.49 pence per share.

Looking to the future, in light of our planning 
and growth assumptions as we look out to 
2025 and factoring in the likelihood of a 
sustained timing difference between the 
emergence of cash and IFRS profits, the 
Board considers a pay-out ratio of 70% of 
the underlying cash result as appropriate 
and sustainable for the duration of our 
planning horizon and beyond. 

Clients
2020 was of course a difficult year for 
clients with heightened volatility leading to 
significant uncertainty in global markets, 
particularly at the outset of the COVID-19 
pandemic worldwide. Over the course of the 
full year, investment market performance 
varied hugely with the S&P500 and Nikkei 
225 for example both in strong positive 
territory while the FTSE 100 index declined 
by 14%. 

Introduction
Last year was a tumultuous one for all of 
us and I would like to begin my final Chair’s 
review by paying tribute to all the members 
of the St. James’s Place community for 
their outstanding efforts throughout 
2020. Over a sustained period and in 
circumstances as demanding from a 
professional and personal perspective as 
any of us are likely to experience, colleagues 
throughout the partnership, the business 
and our key suppliers, performed 
magnificently to ensure we adapted safely 
to the challenges of operating in a COVID-19 
environment and continued to serve our 
clients in a highly uncertain environment, as 
well as support our wider communities in a 
myriad of different ways. It was humbling to 
be a part of this and on behalf of the Board 
my thanks go out to everyone for their 
efforts during the year.

The Board
The Board significantly adapted its own 
operations during the year. Our meetings 
became virtual and they were held with 
significantly greater frequency as the 
circumstances required. Our first priority 
during the year was naturally to the health, 
safety and support of all members of the 
St. James’s Place community. Beyond this, 
our focus was on ensuring the resilience of 
our service to the Partnership and through 
them to our clients. This is the core of our 
proposition and the ultimate driver of value 
to shareholders. 

Performance
I am pleased to report that the business 
and the Partnership responded with agility 
and adapted rapidly to the transformed 
operating environment. Whilst the impact 
of various phases of lockdown on our core 
face to face proposition was of course 
considerable, the significant investment we 
have made in technology over recent years 
meant we were well placed for our 
employees, advisers and their support 
staff to be able to work from home. We 
did, however, rapidly and safely deploy 
additional technological functionality, 
which together with the creative and 
entrepreneurial approach of the Partnership 
ensured a personal touch was maintained 
at a point when it was needed most.

Some aspects of our operations were 
inevitably impacted; for example we took 
the decision to moderate adviser 
recruitment and engaging with new clients 
was undoubtedly challenging, particularly 
during the initial lockdown. Our financial 
results were also impacted by exceptional 
market volatility during the year. Under 
these circumstances the Board believes 
that the 2020 outturn represents a highly 
creditable performance that shows the 
underlying resilience of our business. 
During 2020, net inflows of £8.25 billion 
represented 7% of opening funds under 
management, contributing to 11% growth 
in total funds management for the year and 
boding well for future financial returns. 
Given the severity of the external backdrop, 
we believe too that the underlying cash 
result for 2020 of £264.7 million is a 
robust outcome.

ST. JAMES’S PLACE PLCGOVERNANCE / 543287

This highlights the importance for clients 
of having globally diversified investment 
portfolios and why we have evolved and 
broadened our Investment Management 
Approach over time.

The Board spent significant time during 
the year considering the performance and 
development of the investment proposition 
in support of our ambition to give clients the 
confidence to create the futures they want. 
We published our first Value Assessment 
Statement and put great emphasis on 
ensuring that it was set out clearly and 
transparently in a form that is accessible to 
clients. The statement demonstrated that 
the vast majority of client investments are in 
funds that meet their objectives, but it also 
highlighted a number of watchlist funds 
where further action was required. Clear 
plans have been established to address any 
issues identified and progress is actively 
monitored by the board of the Group’s unit 
trust manager as well as the Board.

Further strong progress was made on 
our approach to responsible investing and 
we are proud that all of our fund managers 
are now signatories to the United Nations 
Principles for Responsible Investment. 
The Board also spent time considering 
the future target operating model for 
investment governance to ensure that it 
remains fit for purpose for future growth 
in funds under management.

The value of advice to our clients goes 
well beyond narrowly measured investment 
performance, however, as the professionalism 
and expertise of our Partnership in helping 
clients navigate through the turmoil of the 
year clearly demonstrated.

Colleagues, workforce  
engagement and culture
I have already talked about the exceptional 
demands that were placed on colleagues 
last year, and colleague welfare and 
wellbeing was central to the Board’s 
deliberations. The Executive placed 
tremendous emphasis on communication, 
support, additional technology deployment 
and adapting ways of working to ensure 
that the business could continue to operate 
effectively and to ensure that colleagues 
could remain connected in a remote 
working environment - an issue which 
the Board recognises as having increased 
importance the longer the pandemic 
continues. Whilst an immense amount of 
corporate support has been put in place, the 
culture of St. James’s Place has also come 
very much to the fore, with colleagues and 
the Partnership community looking out for 
each other. 

The Board, under the direction of Patience 
Wheatcroft, continued to operate a full, 
albeit adapted, programme of employee 
engagement. A key measure for the Board 
was the 95% response rate to the biennial 
employee engagement survey, which 
recorded staff satisfaction levels at 83%. 
Notwithstanding the high levels of overall 
satisfaction, the employee engagement 
programme did identify a number of 
themes, principally those associated with a 
protracted period of homeworking and how 
future working patterns will evolve, which 
will be addressed in due course. After nine 
years on our Board, Patience Wheatcroft will 
step down at the conclusion of our Annual 
General Meeting on 17 May 2021. Lesley-
Ann Nash has been selected by the Board 
and has agreed to take on the role as our 
designated Non-executive Director for 
Workforce Engagement following the 
Annual General Meeting. I would like to 
take this opportunity to thank Patience for 
her counsel and her effective and valuable 
contributions to the Board and its 
Committees during her tenure and 
wish her every success for the future. 

The Board continued its focus on 
how culture is embedded through the 
Company’s operations. The importance of 
our unique culture has been fundamental 
to our success over time but as a business 
grows it can prove more challenging to 
transmit the culture consistently. To help 
us with this we have codified our culture 
to include everything that has made us 
successful today and also those aspects 
of our culture that we wish to evolve. A core 
element of our culture is giving back, which 
manifests itself in support for wider the 
societies in which our business operates. 
The impact of COVID-19 has illustrated 
forcefully how much we are part of a wider 
community and must play our part as an 
exemplary corporate citizen. Like every 
other aspect of the business the ways 
in which we have done this have had to 
be adapted to the new environment. In 
recognition of the importance of supporting 
the efforts of our people, who commit a 
considerable amount of their own time 
and money to support local communities, 
we temporarily released employees with a 
medical or military background to the NHS, 
medical organisations, emergency services 
or armed forces, and we also extended 
our volunteer allowance from two days 
to unlimited. The Board and Executive 
management also chose to donate a 
proportion of their salaries/fees to the 
National Emergencies Trust and 
NHS Charities.

Strategy
Notwithstanding the immediate demands 
of the environment, we have continued to 
ensure that focus remains on the long-term 
development of the business, with a clear 
focus on delivering sustainable long-term 
value to shareholders.

The Board remains confident in the 
fundamental strength of the business and 
the structural opportunities that exist to 
drive continued growth. It therefore believes 
that it is in shareholders’ interests that we 
continue to invest in the business. Early in 
the year the Board recognised that a period 
of slower growth coupled with inevitable 
further uncertainty over the short term 
necessitated a review of our target 
operating model. Substantial work has 
taken place in reviewing the organisational 
design, and the scope for improving client 
and adviser service and organisational 
efficiency, all through the application of 
technology facilitated by the successful 
migration to the Bluedoor administration 
platform in 2019. These reviews have 
emphasised the importance of ensuring our 
resource is focused in the right areas and, 
regrettably, this has meant that we have had 
to make the tough decision to lose some 
existing roles from the business. The Board 
is clear that it is essential that the cost base 
is managed rigorously and that investment 
decisions continue to be taken in a 
disciplined way.

Concluding remarks
In the most difficult of circumstances 
St. James’s Place delivered a solid 
performance in 2020 at the same time 
as taking significant steps to ensure that 
it remains well positioned for future growth. 
At the forthcoming Annual General Meeting 
I will be retiring after nearly a decade on the 
Board, during the last two years of which I 
have been privileged to serve as Chair. I am 
delighted that Paul Manduca has joined the 
Board and will take over as Chair following 
the AGM. I would like to thank all my 
colleagues for the support which they 
have given me throughout my time on the 
Board. I wish the entire St. James’s Place 
community all the very best for the future 
and have no doubt that the Company will 
continue to prosper.

IAIN CORNISH
Chair

24 February 2021

If you would like to discuss any aspect of 
my report or the Corporate Governance 
Report please feel free to email me on: 
chair@sjp.co.uk

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Section 172(1) Statement

Section 172 of the Companies 
Act 2006 requires a director to 
actin the way he or she considers, 
in good faith, would most likely 
promote the success of their 
company for the benefit of its 
members as a whole. In doing 
this section 172 requires a director 
to have regard, amongst other 
matters, to the following factors:

A    Likely consequences of any decisions 

in the long term;

B    Interests of the company’s employees;

C      Need to foster the company’s business 
relationships with suppliers, customers 
and others;

D     Impact of the company’s operations 
on the community and environment;

E      Desirability of the company 

maintaining a reputation for high 
standards of business conduct; and

F      Need to act fairly as between members 

of the company.

In discharging our section 172 duty we have 
regard to the factors set out above and also 
other factors which we consider relevant to 
the decision being made. We are also clear 
that decisions may impact stakeholders in 
different ways and so the Directors aim to 
weigh up the impacts and make balanced 
decisions. We have set out below practical 
examples, including the effect on decisions 
taken during 2020. Whilst each of the 
factors present important considerations, 
they may not always align and we 
acknowledge that every decision 
we make will not necessarily result in a 
positive outcome for all of our stakeholders. 

Purpose and Leadership

A focus on long-term success 

Section 172 factor:  A  
Our purpose and values (see page 14) 
emphasise the long-term focus of the 
business. The Board’s focus is on ensuring 
that the Company generates and preserves 
value over the long-term for all of its 
stakeholders and the core of our strategy is 
the long-term relationship St. James’s Place 
and the Partnership have with our clients, 
and this is what ultimately drives long-term 
value for shareholders and other stakeholders. 
The Company’s purpose and values 
influence decision-making, with the 
processes followed supporting the Board’s 
aim to make sure that decisions are 
consistent with strategic objectives and 
the long-term success of the Company. 
Our culture has been, and will continue to 
be, vital to the continued success of the 
Group and the Board recognises it has an 
essential role in setting an appropriate tone 
from the top, monitoring the business and 
seeking to protect it.

The governance framework explained in 
more detail on pages 96 to 98 is designed 
to ensure that the Board, led by the Chair, 
is able to monitor the sustainability of the 
business model, performance against 
strategy and opportunities and threats as 
they arise. When reviewing performance 
against strategy, the Board looks to ensure 
it continues to align with the Group’s 
culture and delivers long-term success 
to St. James’s Place and its stakeholders, 
by focusing on:

•  providing entrepreneurial leadership and 
direction to the Group in setting out its 
strategic aims, visions and values and 
overseeing delivery against these, 
including approving major transactions 
and initiatives;

•  monitoring financial performance and 

reporting and approving/recommending 
payments of dividends; 

•  setting the Company’s risk appetite, 

assessing the principal risks facing the 
Company and ensuring that adequate 
controls are in place to manage risk 
effectively; 

•  ensuring that appropriate and effective 
succession planning arrangements and 
remuneration policies are in place;

•  implementing and ensuring the effective 

operation of corporate governance 
procedures; and

•  ensuring that good client outcomes are 
delivered through the combination of 
the Group’s distinctive investment 
management approach and the provision 
of high-quality ongoing advice.

The strategy and performance against the 
strategy are discussed throughout the Chief 
Executive’s Report, the Chair’s Report and 
the Strategic Report, and a summary of 
significant topics considered by the Board 
during 2020 is set out below, together 
with case studies that illustrate how the 
Directors had regard for factors (a) to (f) 
in their considerations. 

Reputation and standards  
of business conduct 

Section 172 factor:  F   
Our business exists to support clients 
to plan, grow and protect their financial 
futures. Our ability to achieve this would 
be materially impacted we were unable 
to demonstrate standards of business 
conduct that meet clients, society’s 
(and regulators’) expectations. Failure 
to maintain appropriate standards of 
conduct could inevitably lead to poor client 
outcomes, regulatory sanctions and/or 
adverse media coverage that could damage 
St. James’s Place’s reputation and the 
value placed in it by all of our stakeholders. 
Conduct and reputation are prominent in 
our list of principal risks (see page 76) and 
the Board looks to its Risk Committee to 
monitor these risks and provide an 
appropriate level of assurance to support 
the Board’s decision-making. Our reputation 
is not only a product of our conduct and 
performance, but also the image we aim 
to project. With this in mind, the Board 
continues to monitor the brand and public 
relations to ensure they align with our 
purpose and long-term aims, and accurately 
depict our culture (see further information 
on page 14).

ST. JAMES’S PLACE PLCGOVERNANCE / 543289

Responding to challenges
COVID-19
As with society at large, the COVID-19 pandemic had a significant 
impact on the way in which the Board worked in 2020. Like other 
boards we had to quickly adapt to virtual meetings, with a dry run 
in early March providing an opportunity to test the technology 
and familiarise ourselves with the new medium of engagement. 
As we approached the end of March it became clear that the 
Group’s business continuity plans would need to be deployed 
and the Board was quick to establish a plan for its own operation, 
which involved more regular touchpoints with management 
during the first few months. This enabled us to not only monitor 
management’s response and the impact on the business, but also 
ensure that management had adequate support. As explained 
elsewhere in this Annual Report, our primary concern was the 
welfare of our employees and the Partnership, but the Board 
also received weekly dashboards setting out the impact on the 
workforce, the technology estate and the performance of our 
administration centres which enabled the Board to gain the 
necessary comfort that risks were being adequately managed. 
During this initial period, the Board also received updates from 
individuals with responsibility for functions of the business most 
impacted by the pandemic, including those responsible for 
technology, employee welfare and Partnership support. Pulse 
surveys provided regular insight and the Chief Executive and other 
members of the Executive Board held Q&A sessions with teams 
to help to reassure employees. 

The business demonstrated immense resilience during 2020 
and management has done an outstanding job in challenging 
circumstances. Having taken account of the insight captured 
from engagements with employees and the Partnership, the 
Board remains confident that St. James’s Place’s business 
model continues to be relevant to our target market. It has 
also recognised that the pandemic is likely to have resulted in a 
permanent shift in the way the Partnership and clients engage, 
with technology now more prominent alongside face-to-face 
engagement. The impact on employees has been widely reported 
in the media, with the role of the office expected to change in 
the future. Whilst the full implications are not yet fully clear, 
St. James’s Place has taken the opportunity to introduce a 
Flexible Working Policy, recognising the shift in expectations 
from our employees and society as a whole. 

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Section 172(1) Statement continued

Our stakeholders

Section 172 factors:  B   C   D   F  
The diagram below, which sets out our key 
stakeholders, illustrates that an alignment 
between the interests of the Partnership, 
clients and employees (i.e. successful client 
outcomes) results in mutual benefit when 
our strategy is successfully delivered. 
As explained on pages 18 to 29 our strategy 
is the means by which the Boards believe 
the Company will continue to meet its 
purpose and values and achieve its vision. 
Successful delivery will ensure that we 
deliver against the expectations of all our 
stakeholders and we provide more detail on 
how we engage with each below, together 
with an indication of where more detail can 
be found throughout this Annual Report. 
Not all engagement is directly between 
stakeholders and the Board. 

Where engagement is not with the Board, 
the output informs business-level decisions 
made by management, an overview of 
which is fed back to the Board through 
regular reporting and focus on 
strategic topics.

S OCIETY

S H A R EHOLDERS

S

R

L I E

P

S U P

E
N
V

I

R

O

N

M

E

N

T

COMMU N I T Y

REG

U

L

A

T

O

R

S

T
N
E
M
N
R
E
V
O
G

THE PARTNERSHIPCLIENTSEMPLOYEESST. JAMES’S PLACE PLCGOVERNANCE / 543291

Stakeholder

Why this stakeholder is  important to us

How we engage

Shareholders

The 
Partnership

Sustainable growth in our business 
ensures we are able to deliver the 
long-term capital and income growth 
that our shareholders are seeking.

Our products and services are promoted 
exclusively through the St. James’s Place 
Partnership. The Company’s role is to 
ensure that the Partnership is provided 
with ongoing support and professional 
development opportunities that enable 
them to continue to deliver a high level of 
expertise and professionalism to clients.

Employees

People have been at the core of our 
business model since our formation and 
this has been reflected in the high level 
of engagement with our workforce.

Clients

Society

Putting clients at the heart of everything 
we do is core to our culture and enables 
us to work with the Partnership and other 
stakeholders to run a genuinely 
client-focused business. We focus 
on building long-term relationships 
anchored in trust and mutual respect, 
where advice is tailored to our clients’ 
individual circumstances.

Social value is at the core of our culture 
and we recognise that we have a 
responsibility to demonstrate our 
purpose to society, as well as helping 
to address social, environmental and 
economic challenges faced by all. 
Our aim is to act in a way that considers 
the long-term impacts of our actions on 
the communities closest to us and the 
environment at large. 

Details of how we engage with all of our 
shareholders are set out below.

Our communication and engagement with the 
Partnership has two dimensions: information 
that is delivered directly to them via our electronic 
weekly bulletin, special bulletins on key topics, 
and our intranet site; and face-to-face 
engagement activity led by St. James’s Place 
management. The latter can range from individual 
meetings to regional and national conferences 
and our Annual Company Meeting. We also gain 
general and specific insight from the Partnership 
via surveys and regular Partner Consultation 
Meetings where we seek the views of the 
Partnership on key topics. During 2020 we also 
invited representatives of the Partnership to 
attend certain Executive Board meetings.

Effective and timely engagement with employees 
is an integral part of St. James’s Place’s culture. 
Inevitably, this has had to evolve quickly in 2020 
to ensure we were able to maintain a high level 
of engagement in a virtual working environment. 
Baroness Wheatcroft is our designated 
Non-executive Director responsible for workforce 
engagement and further details on how we 
engage with the workforce, including the work 
of our Workforce Engagement Committee, can 
be found on page 29.

Engagement with clients is largely driven through 
their ongoing relationship with their adviser, and 
this provides the primary means of sharing 
information with St. James’s Place’s clients. 
Regular client meetings provide an opportunity 
for clients to share their views and to ask 
any questions they may have. Our understanding 
of clients’ interests is further enhanced via regular 
client surveys and targeted market research. 
Whilst no organisation likes to receive complaints, 
the Board and the Risk Committee regularly 
consider complaints reporting which provides 
a further client lens.

‘Society’ is represented by a number of groups, 
including government, regulators, suppliers and 
the wider community. Cultivating very strong 
and mutually beneficial relationships with these 
groups has ensured our values and aims are 
aligned and we seek to build and maintain 
long-term relationships with all groups, based 
on mutual trust. Proactive and constructive 
relationships with governments, regulators, 
suppliers and our local communities are achieved 
through a broad range of activities, from regular 
face-to-face meetings and calls, to involvement 
in targeted assessments and contribution to 
surveys and reviews. 

Further information 
in this Annual Report

Pages 92, 93 to 95 
and 123.

Pages 6, 10, 22, 24, 
34, 46, 86, 87 and 93 
to 95.

Pages 10, 28, 29, 33, 
34, 35, 36, 37, 86, 87, 
93 to 95, 120 and 123.

Pages 6, 20, 21, 25 
and 93 to 95.

Pages 8, 32, 34, 38, 
39, 40, 44, 45, 46, 47, 
86 and 93 to 95.

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Section 172(1) Statement continued

Relations with 
shareholders
We continue to maintain close 
relationships with institutional 
shareholders through direct dialogue 
and frequent meetings, and we also 
meet regularly with the Group’s brokers 
who facilitate meetings with investors 
and their representatives. Regular 
dialogue is an important way of staying 
abreast of the views of investors and 
periodic meetings with investors 
will provide an insight into the 
considerations that drive their views 
of us an organisation. The potential 
impact of the COVID-19 pandemic on 
the business introduced unanticipated 
uncertainty in the minds of all of our 
stakeholders, and to assist our 
shareholders in understanding the 
impact on St. James’s Place we chose 
to provide more regular updates on 
our performance via monthly stock 
exchange announcements. Examples 
of how we engage are set out below.

How we engage 
with shareholders

Institutional 
shareholder 
roadshows

Investor studies

Individual 
shareholder 
meetings

Direct 
correspondence 
with major 
shareholders

Annual General 
Meeting

Opportunity for engagement

During 2020 we held a shareholder roadshow around the 
Company’s full-year results and a virtual engagement programme 
around the half-year results. We also had a number of planned and 
ad-hoc engagement events with shareholders. Where appropriate 
we also arrange investor conferences and capital markets days 
(addressing a wide range of strategic and operational topics). 
Together, these engagements provided the Directors with 
opportunities to gain insight into institutional shareholder views 
and expectations, and to address specific queries. 

As in 2019, the Board had continued to build upon the findings 
of the investor study commissioned in 2018 and in 2020 gained 
further insight from existing and potential investors as part of a 
study carried out as part of our brand review. The combined data 
obtained from these engagements provides the Board with an 
opportunity to assess in more detail its investor base, investor 
behaviour, drivers of share price performance and investors’ 
perception of a number of key aspects of our business model.

The Group’s largest institutional investors continue to meet 
regularly with the Executive Directors and the Chair, providing 
an opportunity for them to raise specific queries. The Chair, 
Senior Independent Director and other Non-executive Directors 
are available for consultation with shareholders on request 
and contact major shareholders at least annually to offer 
opportunities to meet. During 2020, the Chair and the Chair 
of the Remuneration Committee have met with a number of 
shareholders as part of regular engagement activity and in 
response to requests from investors discuss specific matters 
of interest to them.

As suggested in the Code, the Chair, Senior Independent Director 
and Committee chairs seek engagement with major shareholders 
on significant matters as they arise. 

Subject to the circumstances prevailing at the date of the meeting, 
all Directors will be available to meet with shareholders after 
the Company’s Annual General Meeting which will be held on 
17 May 2021, and of which further details are set out in the 
Notice of Annual General Meeting.

Shareholders
2019 Final Dividend
As was the case for many of our peers and other companies 
across the globe, the full impact of the COVID-19 pandemic 
was not immediately clear to us. As the situation progressed, 
it became evident to the Board that it should review the 
potential longer-term impacts of the 2019 final dividend 
recommendation announced on 27 February 2020. The Board 
immediately recognised that there was unlikely to be a decision 
that would meet the expectations of all stakeholders and 
therefore arranged additional meetings to discuss in more 
detail the implications of any change in the amount of the 2019 
final dividend. For many shareholders, dividends make up an 
important part of their annual pension income but the Board, 
acknowledging the heightened regulatory sensitivity at the 
time, felt it was important to focus on the long-term 
implications for the business. Whilst the Board remained 

confident that the business was resilient, it was aware that 
the unprecedented level of uncertainty could impact the 
operating environment for the business and our clients for 
the foreseeable future. It was therefore imperative that the 
business had the ability and flexibility to continue providing 
clients with the quality of service they needed through the 
Partnership even in scenarios that had the potential to become 
significantly more challenging. The Board ultimately decided 
to withhold 11.22 pence per share, or around one-third of the 
proposed 2019 final dividend, until such time that the financial 
and economic impacts of COVID-19 became clearer. 
It concluded that this prudent decision would ensure we would 
be able to deal with such scenarios and protect clients, the 
long-term value of the business, and our proven ability to 
benefit from the growth opportunity that will undoubtedly 
emerge on the other side of this crisis.

ST. JAMES’S PLACE PLCGOVERNANCE / 543293

What the Board did in the year

Each year we provide an overview of the key areas of the Board’s focus. This year we have 
looked to incorporate this within our section 172(1) report which enables us to explain better 
how each topic aligns with our strategy and how stakeholder interests were taken into 
account in the Board’s decision-making. The Board’s activities are not limited to the formal 
Board meetings at which decisions are made. The Board’s decision-making is supported by 
a much wider range of engagements with the business which include training, development 
and focus sessions, further details of which can be found under the Planning and 
Preparation and Directors’ Development sections later in the Corporate Governance Report. 
Although not an exhaustive list of the Board’s activity in 2020, we have included below 
examples of significant topics that were considered.

Strategic pillars

Grow and develop the Partnership

Deliver positive outcomes to clients

Achieve sustainable growth in profits

Attract, retain and develop talent

Increase funds under management

Board topic

Strategic 
pillars

Stakeholder interests 

How engaged

Outcomes/influence

COVID-19 – Modelling and planning for the potential 
impact of significant events forms an essential part of 
our risk management framework but the actual impact 
of a global event as significant as the COVID-19 
pandemic on every aspect of a business is extremely 
difficult to pre-empt. The impact of COVID-19 on the 
Board’s focus in 2020 has been significant as tactical 
oversight in the early days and weeks began to give rise 
to deeper examination of the implications for the 
longer-term strategy of the business. The impact has 
been covered in a number of places throughout the 
Annual Report and Accounts, but the case study on 
page 89 explains how it has impacted the Board.

Operational Excellence – As we reported last year, the 
successful migration of our business to the Bluedoor 
platform provides a strong basis for further enhancing 
the efficiency and quality of the service which we can 
provide to the Partnership and clients. However, we 
recognise that we need to continue to evolve to deliver 
the excellent service our Partnership and clients 
demand and 2020 has provided an excellent case study 
for how unforeseen developments (COVID-19) can act 
as a catalyst for change. During the year the Board 
endorsed the longer-term business case for operational 
excellence and oversaw the deployment of a number of 
technology solutions to support the business and the 
Partnership. Of these, one of the most significant is the 
Salesforce CRM platform which is now available to 
all Partner businesses. Salesforce will support the 
Partnership in their servicing of clients and enable them 
to unlock efficiencies that will help advisers to focus on 
advising their clients. 

Organisational Design – To remain leaders in our 
market it is vital we stay an agile and dynamic business 
– flexing to the changing needs of the Partnership and 
clients. To enable us to continue to grow the investment 
in our business in coming years, the Board is clear that 
we need to make focused decisions on where and how 
we use our resource and where strategic investment is 
made, so that we can deliver sustainable outcomes for 
all of our stakeholders. During 2020, management 
commenced a review of the organisational design 
and the Board closely monitored the outcomes of 
this review.

Shareholders, 
the Partnership, 
employees, clients  
and society

See case study on page 89.

The Partnership, 
employees and clients

The focus of and priorities within 
the business case for operational 
excellence have been informed 
by the engagement with and 
feedback received from the 
Partnership, clients and employees 
- both through informal interactions 
and via surveys and research. 
Understanding the evolving 
demands of all stakeholder groups 
is essential if we are to be able to 
deliver the support and services 
expected of us in the future.

Feedback received helped the 
business to understand areas where 
the Partnership needed additional 
support, as we entered a national 
lockdown to ensure they were able to 
continue to support their clients. We 
were able to accelerate planned roll 
outs of technology and tools so that 
clients were not adversely impacted.

Shareholders, 
the Partnership, 
employees and clients

Ongoing engagement with all of our 
stakeholders informs us of their 
expectations. 

Feedback from stakeholders 
highlighted the importance of 
making sure we have the right people 
focused on the right things. This had 
a significant influence on the focus 
on the review, which has resulted in 
plans to make simplifications where 
we can remove duplication of work 
and cease those tasks we no longer 
require. Unfortunately, this also 
means a loss of roles from across 
the St. James’s Place business. The 
insight gained from our stakeholders 
on the important aspects of our 
culture reinforced the importance of 
managing our engagement with all 
of our employees in an honest, 
supportive and respectful manner.

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Section 172(1) Statement continued

What the Board did in the year continued

Board topic

Strategic 
pillars

Stakeholder interests 

How engaged

Outcomes/influence

Investment Management Strategy and Governance 
– Our Investment Management Approach (IMA) is at the 
heart of our proposition to our clients. The rapid growth 
of the business over the years has seen the range of 
funds and the complexity of our offering expand 
significantly. In 2020, the Board considered the 
longer-term strategy for investment management and 
undertook a fundamental review of the governance 
framework that underpins its operation. This resulted in 
the identification of enhancements to the governance of 
our fund design, selection and monitoring processes 
and a strengthening of our Plan, Design, Review 
framework as part of a Group client proposition.

Dividend – COVID-19 had not yet become a worldwide 
pandemic at the time that the Board announced its 
initial 2019 final dividend recommendation. As the 
impact of the pandemic became clearer, the Board 
recognised the need to review the recommendation 
and consider whether it remained appropriate. 

Non-executive Director appointments – In 2019 the 
establishment of a medium-term pipeline of succession 
for all the Non-executive roles on the Board began to 
bear fruit and 2020 saw the continuation of this. 
Three further independent Non-executive Directors 
were appointed during the year and the search for a 
successor to the existing Chair was also concluded, with 
Paul Manduca joining the Board as Chair-designate on 1 
January 2021. For more information see the Nomination 
Committee Report on page 117. 

Annual General Meeting – Planning for our Annual 
General Meeting starts at the beginning of each year 
and in 2020 was well underway when the pandemic 
hit. Uncertainty over the duration of the pandemic 
and the absence of a clear precedent resulted in 
St. James’s Place and other publicly listed companies 
having to re-evaluate their plans as government 
guidelines, legislation and market practice emerged. 
Face-to-face engagement is a cornerstone of our 
business but the Board had to balance the importance 
of providing an opportunity for shareholders to meet the 
Board, with the welfare of those shareholders, 
our employees and third-party suppliers that support 
the AGM.

Shareholders, 
the Partnership, 
employees and clients

Our clients, the Partnership and 
fund managers provide us with 
regular feedback in a range of and 
the publication of our first Value 
Assessment Statement (VAS) in 
2020 provided us with an 
opportunity to clarify client and 
adviser expectations and shape our 
reporting to enable clients and the 
Partnership to monitor and evaluate 
the performance of our funds.

The expectations of our clients and 
advisers have driven our desire to 
optimise the investment 
management governance 
framework. Feedback in the lead-up 
to, and following the publication of 
the VAS provided valuable insight 
and helped us to ensure that the 
governance framework underpinning 
the IMA is best placed to meet the 
long-term needs of our clients. This 
feedback will also help us to develop 
our reporting to clients going 
forward.

Shareholders, 
the Partnership 
and clients

See case study on page 92.

Shareholders, 
the Partnership, 
employees, clients 
and society

Shareholders, 
employees  
and society

Engagement with a wide range of 
stakeholders across a range of 
topics in the last 18-24 months has 
provided the Board with insight on 
their expectations of the 
organisation and the Board. This 
engagement has taken the form 
of surveys, commissioned reports 
and direct engagement with 
stakeholders.

Guidance from institutional 
investors and proxy agencies 
helped inform the Board on the 
views of its shareholders, whilst the 
Government and regulators looked 
to support businesses to protect the 
welfare of their employees and 
society as a whole. 

The insight gained from our 
engagement with stakeholders 
helped to shape the criteria for the 
both the Non-executive Director and 
Chair roles and the process for 
recruitment. 

Ultimately the Board concluded that, 
whilst it recognised that 
our shareholders value the 
opportunity to engage with the Board 
directly, the safety of all of our 
stakeholders was paramount. 
Recognising that all shareholders 
had the opportunity to exercise their 
votes by appointing the Chair as their 
proxy, the Board concluded that the 
meeting would be held behind closed 
doors with the minimum number of 
individuals required to ensure it was 
legally constituted. However, the 
Board continues to believe in the 
importance of face-to-face 
engagement and, when it is safe 
to do so, we intend to revert to a 
physical AGM.

Having reflected on the feedback 
provided, we agreed upon changes 
to the framework of Partner 
recognition. The revisions increased 
the emphasis on creating 
opportunities for Partner 
development whilst recognising that 
significant value needed to be placed 
on the quality of advice, service to 
clients and conduct of advisers. 

Partner recognition – As we reported last year, we keep 
all aspects of Partnership recognition and remuneration 
under review and during 2020 we further developed our 
approach to ensure it remains appropriate in today’s 
world. The review we carried out identified areas where 
we could strengthen the alignment between the 
St. James’s Place, Partnership and our clients. This 
ultimately led to the Board endorsing a revised 
recognition framework for the Partnership which will be 
rolled out in the coming months.

Shareholder, 
the Partnership, 
clients and society

Although we did not believe that the 
criticism we received from the 
media in 2019 was reflective of our 
community, we do recognise that 
the media has a role to play 
in representing the views of 
elements of society. However, it was 
important that any review took 
account of the views of a wider 
group of stakeholders, including 
regulators, clients and the 
Partnership and so we sought 
insight on their perceptions and 
tested the proposed changes prior 
to their launch. 

ST. JAMES’S PLACE PLCGOVERNANCE / 5432 
 
 
95

Board topic

Strategic 
pillars

Stakeholder interests 

How engaged

Outcomes/influence

Culture – Culture is not something that stands still 
and St. James’s Place has continued to build upon 
the strong work carried out in 2019 by evolving our 
articulation of what makes us special. This has involved 
‘bringing to life’ through visual representation and 
stories the values and behaviours that underpin our 
purpose and vision and ensuring that these are 
role-modelled throughout the workforce, led by the 
Board and management. The Board is also working with 
management to establish enhancements to the ways in 
which we are able to monitor our culture, so as to 
provide us with early indications of areas where greater 
focus may be required. An integral part of 
St. James’s Place’s culture since its formation has 
been giving back and whilst the pandemic impacted 
our ability to deliver face-to-face financial education in 
schools and raise funds for our Charitable Foundation, 
we were still able to continue to support our local 
communities through trying times in a number of 
ways (see our Responsible Business report on 
pages 30 to 49.

Inclusion and diversity – Core to the Board’s thinking is 
the belief that attracting, retaining and developing 
the best people from all walks of life and from all 
backgrounds will provide the foundation for creativity, 
innovation and business growth. Consequently, 
inclusion and diversity remain significant areas of 
focus for the Board and in 2020 we formalised our 
approval in a Board Diversity Policy which sets out 
our own commitment to demonstrate change at the top. 
Together with our commitments to other targets, such 
as the Women in Finance Charter, we hope to effect 
positive change. 2020 has seen the number of women 
in senior roles increase to 23% and a survey of 
employees carried out in 2020 indicated that the 
number of BAME employees in leadership roles 
exceeded the average across the FTSE 100. 
St. James’s Place is also among just 2% of UK 
employers to earn Disability Confident Leader status. 
The role and influence of our inclusion and diversity 
network has grown and its visibility and impact across 
the organisation have been tremendous in 2020. 
Responsibility for overseeing St. James’s Place’s 
inclusion and diversity programme sits with the 
Nomination Committee and further details of progress 
in 2020 can be found in its report on page 120. 

Partner business lending – Supporting the Partnership 
to develop their businesses and facilitating the sale and 
purchase of businesses within the Partnership through 
the provision of finance has always been a core part of 
the Group’s business model. This ensures continuity 
of advice provision, which is directly in the interests of 
clients and the long-term sustainability of the Group. 
The impact of the pandemic increased the focus on 
the need to ensure the Group retains the capacity to 
support the Partnership to weather any storm that could 
arise and during 2020 the Board approved the renewal 
of its securitisation programme and increased the 
capacity for direct-to-Partner lending. 

Discretionary Fund Management strategy – 
St. James’s Place acquired Rowan Dartington in 
2016 and appointed a new CEO in 2019. Although 
performance in 2020 has inevitably been shaped by the 
volatility in global markets, it has provided an important 
opportunity for the Group to reflect on the strategy for 
its discretionary fund management (DFM) offering. 
The Board had the opportunity in 2020 to review the 
short and longer-term strategy for Rowan Dartington 
and concluded that there was a need to increase the 
integration of DFM and stockbroking services within 
our core investment management approach.

Shareholders, 
the Partnership, 
employees, clients 
and society

The ‘culture vision’ depicted on page 
14 has been refined during 2020, 
taking account of feedback obtained 
from a range of stakeholders in the 
past 18 months. It was subsequently 
tested with employees and the 
Partnership ahead of it being 
socialised to relevant stakeholders. 
Our workforce engagement activity 
has also provided important 
employee and cultural indicators and 
an update on activity in 2020 can be 
found on page 29.

Refinements to the ‘culture vision’ 
were made in response to feedback 
received during consultation and 
testing. The importance of 
embedding the vision within the 
collective consciousness of the 
organisation and aligning it with 
future strategy were highlighted 
during engagements in 2020 and 
have influenced the plans for 
developing it further. Although it has 
now been socialised more widely, the 
Board and management recognise 
that it will continue to evolve over the 
coming years and intend to continue 
to test its appropriateness.

Shareholders, 
the Partnership, 
employees, clients 
and society

In 2020 we conducted an employee 
diversity survey with the aim of 
improving the quality of data 
available to monitor progress and 
identify areas in need of focus. The 
response rates were very 
encouraging and have enabled us to 
better understand our existing 
employee population and indicate 
where issues may exist in our 
internal processes.

Whilst the Board and management 
recognise that there remains a 
considerable amount still to do, our 
14th place ranking in the UK inclusive 
Top 50 employers by Inclusive 
Companies demonstrates our 
continued commitment to helping 
to make the UK workplace better 
for everyone. The progress to date 
provides evidence that change 
can be driven from within and has 
reinforced our commitment.

Shareholders, 
the Partnership 
and clients

The importance of Partner lending 
is appreciated by our long-standing 
shareholders but we continue to 
work to engage with shareholders 
to help them understand how 
fundamental it is to our business 
model. Continuous engagement 
with the Partnership also allows 
us to assess demand and trends 
in the shape of Partner businesses 
that may impact the future demand 
for lending.

Engagement with the Partnership 
during the early stages of the 
pandemic enabled us to model the 
potential scale of support required 
based on a range of scenarios. 
Whilst uncertainty continued to exist, 
the Board was able to assess the 
impact on Partner lending capacity 
and satisfy itself that capacity 
remained adequate.

Shareholders, 
the Partnership, 
employees and clients

The decision to increase the 
integration of the business was 
taken having considered the 
demand from clients for access 
to DFM alongside the core IMA, 
together with feedback from the 
Partnership and employees. 

The feedback and insight gathered 
from stakeholders indicated that 
there was a desire for our DFM 
offering to be more closely aligned 
to our IMA and provide optionality 
to clients in terms of their holistic 
financial planning.

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2 .   R O L E   O F   T H E   B O A R D   A N D   I T S   R E S P O N S I B I L I T I E S

2

The role of the Board and its responsibilities

Powers of Directors
The powers of the Directors are set out 
in the Company’s Articles of Association 
(the Articles), prescribed by Special 
Resolutions of the Company and codified 
in UK company law. The Articles contain, 
for example, specific provisions and 
restrictions concerning the Company’s 
power to borrow money. They also provide 
Directors with authority to allot unissued 
shares, up to pre-determined levels set and 
approved by shareholders in general 
meetings. The Articles can be amended by 
a special resolution of the members of the 
Company, and a copy can be found on the 
Company’s website. Our shareholders have 
granted the Directors authority to make 
charitable donations, and further details 
on the donations made can be found on 
page 142.

At the 2020 Annual General Meeting (AGM), 
shareholders granted authority to the 
Directors for the purchase by the Company 
of its own shares, with such authority 
expiring at the end of the 2021 AGM, or 
30 June 2021, whichever is the earlier. 
The Company did not purchase any of its 
own shares during 2020 but the Directors 
will propose the renewal of this authority 
at the 2021 AGM. 

Further to the powers granted above, the 
Board maintains a full schedule of matters 
reserved to it together with a Group 
Management Responsibilities Map which 
sets out the senior manager functions, 
prescribed responsibilities and control 
functions within each subsidiary of the 
Group (as applicable). The Group 
Management Responsibilities Map includes, 
inter alia, terms of reference for the various 
Board Committees, a schedule of the 
Company’s policies and detailed job 
descriptions for each of the Directors.

Division of responsibility
The job descriptions of each Director, including the Chair and Chief Executive, and 
the division of responsibilities between them are clearly defined and agreed by the 
Board. The responsibilities of each of the Directors and the role of Secretary are 
summarised below.

THE BOARD

Leadership

Chair
Responsible for the leadership of the 
Board and its continuing effectiveness; 
and for ensuring that the Board is 
satisfied that the Group’s purpose, 
values and strategy align with its 
culture and that communication 
between the Executive and Non-
executive Directors, as well as with 
shareholders generally, is effective.

Chief Executive Officer
Responsible for the development and 
communication of the Group’s 
strategy; for developing and achieving 
the business objectives; for leading 
and motivating an effective senior 
management team; and for ensuring 
an appropriate culture is adopted in 
the day-to-day management of the 
Group.

Chief Financial Officer
Responsible for providing leadership 
and direction for, and oversight of, 
the financial, accounting, tax, capital, 
liquidity and unit pricing activities 
of the Group; and for maintaining 
effective investor relations.

Managing Director
Responsible for leading the growth 
and development of the Partnership; 
and for ensuring that all members of 
the Partnership receive appropriate 
supervision, oversight, development 
and support, and provide high-quality, 
suitable advice to clients.

Independent oversight

Senior Independent  
Non-executive Director
Responsible for providing a sounding 
board for the Chair; for serving as an 
intermediary for the other Directors, 
when necessary; for leading the 
appraisal of the performance of 
the Chair; and for being available to 
shareholders as a point of contact 
if they have concerns which contact 
through normal channels has failed 
to resolve or for which such contact 
is inappropriate.

Independent  
Non-executive Directors
Responsible for contributing to the 
entrepreneurial leadership of the 
Group, within a framework of prudent 
and effective controls. Non-executive 
Directors provide independence, 
impartiality, experience, specialist 
knowledge and other diverse personal 
skills and capabilities.

Company Secretariat
Responsible for guiding the Board in 
meeting the requirements of relevant 
legislation and regulation and for 
ensuring that Board procedures are 
both followed and regularly reviewed.

Directors have access to the advice 
of the Company Secretary at all 
times, as well as independent 
professional advice where needed, 
in order to assist them in carrying 
out their duties.

ST. JAMES’S PLACE PLCGOVERNANCE / 543197

Planning and preparing
The Chair is responsible for setting the 
Board agenda together with the Chief 
Executive and the Company Secretary. The 
Group’s strategy and business plan provide 
the basis for the forward Board agenda for 
the year and this is refined as key topics and 
strategic priorities emerge. The Board’s 
forward agenda is co-ordinated with those 
of its Committees to ensure that topics are 
given sufficient coverage in the most 
appropriate forums.

The Chairs of the various Committees 
report on their activity at Board meetings 
and liaise with the Chair to ensure items 
escalated from the Committees get 
sufficient time and focus on Board meeting 
agendas. The Board and other key Director 
forums are explained in more detail below.

The work undertaken by the Board 
Committees is covered in more detail 
in the individual Committee reports.

  See pages 104 to 123

Scheduled Board  
meetings

Ad-hoc Board 
meetings

NED performance 
updates

Scheduled Board meetings follow an agreed format with the final agenda being set by the Chair, Chief Executive 
and Company Secretary by reference to the forward agenda and having considered key developments since the 
previous meeting. This approach ensures that coverage of the Board’s key responsibilities is balanced against 
the need to focus on strategic priorities and address topical matters. 

The papers for each meeting, which include an Executive Report covering key developments in the business and 
performance indicators, are sent to the Board a week ahead of the meeting. This ensures that the information 
is timely and that the Directors are able to prepare for the meetings.

From time to time, the Board is required to hold meetings outside of its planned schedule, to consider topics that 
require immediate attention or to approve Board appointments or transactions. 

Recognising the risks that COVID-19 posed to groups meeting in person, and anticipating a possible ‘lockdown’, 
the Board tested virtual meetings via video conference in March 2020. The test meeting proved successful and 
during the first few months of lockdown weekly update meetings were held with members of the Executive Board 
and all of the Non-executive Directors. Meetings in this format will continue to be held regularly in the future, 
particularly where the gaps between formal Board meetings are longer.

Board working 
dinners

In normal circumstances, the Board would regularly have working dinners on the nights before Board meetings 
to allow the Directors greater time to consider topics that warrant a more discursive approach. Additional internal 
and external participants are invited to the dinners to present on these topics. 

Strategy meetings

Focused strategy meetings are held to enable the Board and management to reflect on, debate, refine and agree 
the Group’s strategy.

NED meetings

Development 
sessions

Other meetings

The independent Non-executive Directors meet privately with the Chair during the year, to consider matters 
arising from Board meetings. They also meet without the Chair. 

Directors are provided with development sessions on specific topics during the year. Further details can be found 
on page 101.

The Board also appoints ad-hoc committees from time to time to manage procedural matters relating 
to decisions it has made.

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3 .   B O A R D   C O M P O S I T I O N ,  S U C C E S S I O N 

A N D   E VA L U AT I O N

3

Board composition, succession and evaluation

 “ The Board and its 
committees have a 
combination of skills, 
experience and knowledge. 
Our succession plans 
aim to promote gender, 
social, ethnic and 
cognitive diversity.”

Composition 
As explained on page 120 embracing diversity is one of our core cultural values, and 
the importance of inclusion during COVID-19 extended to the Board which also had to 
adapt to engagement from home. During 2020, the Board’s recognition of the value of 
diversity in the boardroom was formalised in a Board Diversity Policy. The policy aims 
to ensure that the Board composition provides a range of perspectives, insights and 
the cognitive diversity needed for good decision-making. As well as being the ‘right 
thing to do’, businesses that embrace diversity yield benefits that include greater 
creativity and innovation, and a better understanding of stakeholder perspective, 
making the case compelling and one that cannot be ignored. The Board has made 
progress on issues such as gender and minority group representation and is now 
meeting the targets set by the Hampton-Alexander and Parker Reviews. However, 
the benefit of diversity of thought is not achieved simply by meeting targets, and the 
Board and Nomination Committee are clear that they have key roles in overseeing and 
supporting the drive for diversity at all levels of the organisation. Further information 
can be found in the Nomination Committee Report on page 117.

Summary Board composition 
as at 24 February 2021

Tenure

4

2

6

Board 
composition

M

F

M

F

F

F

M

M

M

Female (5)

F
M Male (7)

F

M

M

Board Chair

Executive Directors (3)

0–3 years

4–7 years

8+ years

Independent Non-executive Directors (9)

Independence
The Board determined that the Chair was independent on appointment and believes 
that all of the Non-executive Directors continue to demonstrate their independence. 
When determining independence, the Board considers each individual against the 
criteria set out in the Code and also considers how they conduct themselves in 
Board meetings, including how they exercise judgement and independent thinking. 

Up until 28 June 2020, the Executive Compensation Practice of Aon plc acted as 
consultants to the Remuneration Committee. Whilst Aon continues to provide the 
Remuneration Committee with benchmarking and TSR performance data when 
requested, it no longer provides consulting services to the Remuneration Committee. 
As previously reported, the Board remains satisfied that Simon Jeffreys’ role as chair of 
Aon UK Ltd has no bearing on his independence or that of the Executive Compensation 
Practice of Aon plc or Aon Consulting (advisers to the Remuneration and Investment 
Committees). When considering their relationships to the Aon Group, the Board 
took into account the fact that as Aon UK Ltd, Aon Consulting and the Executive 
Compensation Practice of Aon plc operate in different divisions of a large group, their 
reporting and ownership lines to the Aon Group board are entirely segregated. 

As mentioned earlier in the Report, Iain Cornish’s tenure on the Board reached nine 
years in October 2020. Having consulted with major shareholders, the Board agreed 
that in order for Iain to oversee the initial phase of the Board’s succession plans and to 
facilitate the recruitment of his successor it was appropriate to extend his appointment 
until a successor had been appointed. Paul Manduca was appointed as a 
Non-executive Director and Chair-designate on 1 January 2021 and Iain intends to 
step down as Chair following the 2021 AGM. Paul Manduca and Simon Jeffreys are 
both currently directors of Templeton Emerging Markets Investment Trust plc.

   Further information can be found in the  
Nomination Committee Report on page 119

ST. JAMES’S PLACE PLCGOVERNANCE / 5421 
99

Board and Committee structure and attendance

Our Non-executive Board Committees

There are four wholly Non-executive 
Committees of the Board. The Chair of the 
Board is a member of, and chairs, the Risk 
and Nomination Committees. All of the 
other members of these Committees are 
independent Non-executive Directors. Further 
information on these Committees can be found 
in their separate reports on pages 104 to 123.

Attendance in 2020

Director

Board (Total 7)

Iain Cornish (Chair)

Andrew Croft (CEO)

Ian Gascoigne

Craig Gentle

Emma Griffin  
(appointed 5 February 2020)

Rosemary Hilary

Baroness Morrissey DBE 
(appointed 1 January 2020)

Simon Jeffreys

Lesley-Ann Nash  
(appointed 1 June 2020)

Baroness Wheatcroft

Roger Yates (SID)

Audit 
Committee

Risk 
Committee

Chair:  
Simon Jefferys

Chair:  
Rosemary Hilary

  Report on  
page 104

  Report on  
page 112

Nomination 
Committee

Chair:  
Iain Cornish

  Report on  
page 117

Remuneration 
Committee

Chair:  
Roger Yates

  Report on  
page 121

Audit (Total 6)
–
–
–
–

–

– 

 (Chair)

Risk (Total 5)

Nomination (Total 6)
 (Chair)

–
–
–

 (Chair)

–
–
–

–

–

Remuneration (Total 6)
–
–
–
–

–

–

 (Chair)

This table provides details of scheduled meetings held in the 2020 financial year and the attendance at each meeting of the members of each Board/Committee. 
Where Directors were unable to attend meetings this was as a result of clashes with existing commitments. Lesley-Ann Nash joined, and Baroness Wheatcroft stepped 
down from, the Audit Committee on 22 July 2020. Rosemary Hilary took over from Iain Cornish as chair of the Risk Committee on 19 August 2020. Emma Griffin, 
Baroness Morrissey DBE and Lesley-Ann Nash joined the Risk Committee on 22 July 2020 and Iain Cornish stepped down from the Committee on 16 September 2020. 
Rosemary Hilary and Baroness Morrissey DBE joined, and Simon Jeffreys stepped down from, the Nomination Committee on 22 July 2020. Emma Griffin and Baroness 
Morrissey DBE joined the Remuneration Committee on 22 July 2020. Paul Manduca was appointed to the Board and the Nomination Committee on 1 January 2021.

Other Committees reporting to the Board

In addition to the wholly Non-executive Committees, the Board has also delegated specific responsibilities to three further Committees, the members of 
which are Executive Directors. The terms of reference of the Committees are regularly reviewed and are included in the Management Responsibilities Map.

Board/Committee

Purpose

Technology 
Advisory  
Group (TAG)

Executive  
Board

Defence 
Committee

Disclosure 
Committee

Chaired by the Chief Operations and Technology Officer, the TAG comprises a Non-executive Director, two members of the senior 
management team and two independent advisers with technology and cyber expertise. The purpose of the TAG is to advise and 
educate the Board on technology and keep it abreast of latest developments that are relevant to the Group’s strategy.

Comprises the Executive Directors of the Board and other members of senior management. It is via the Executive Board that 
operational matters are delegated to management. The Executive Board is responsible for developing strategy for the Board’s 
approval, communicating and implementing the Group’s business plan objectives, ensuring that the necessary resources are 
in place in order to achieve the strategy and those objectives, and managing the day-to-day operational activities of the Group.

Comprises the Chair, Chief Executive and Chief Financial Officer and its purpose is to monitor dealing in the Company’s shares 
with a view to being prepared in the event of a formal bid for ownership of the Company.

Comprises the Chief Executive and Chief Financial Officer and is responsible for identifying and determining matters to be 
disclosed to the market.

Share scheme 
Committee

Comprises the Executive Directors and its purpose is to assist the Board in fulfilling its responsibilities for operating and 
administering executive, employee, Partner and restricted share plans.

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3 .   B O A R D   C O M P O S I T I O N ,  S U C C E S S I O N 

A N D   E VA L U AT I O N

3

Board composition, succession and evaluation continued

Directors’ appointments
The Board has a responsibility to ensure that appropriate succession plans are in place for the Board, the Executive Board and senior 
management. Details of progress made in the year can be found in the Report of the Nomination Committee. A summary of key 
aspects of Directors’ appointments are set out below:

Appointment, 
replacement 
and re-election 
of Directors

Duration of 
appointments

Terms of 
appointment

Time 
commitments

Conflicts of 
interest

The Articles permit Directors to appoint additional Directors and to fill casual vacancies. Any Directors appointed 
must stand for election at the first AGM following their appointment. All other Directors will stand for re-election at 
each AGM. Directors can be removed from office by an ordinary resolution of shareholders or in certain other 
circumstances as set out in the Articles. 

Before a Director is proposed for re-election by shareholders, the Chair considers whether his or her performance 
continues to be effective and whether he or she demonstrates commitment to the role. After careful consideration, 
the Chair is pleased to support the re-election of all Directors at the forthcoming AGM. Each Director brings 
significant skills to the Board as a result of their varied careers and we believe that this diversity is essential to 
contributing to the mix of skills and experience needed by the Board and its Committees in order to protect the 
interests of the Company’s shareholders. As in previous years, the Board is recommending to shareholders that 
all the Directors retiring at the forthcoming AGM be re-elected, and further information can be found in the Notice 
of Meeting for the forthcoming AGM.

Non-executive Directors, other than the Chair, are appointed for a specified term and the Executive Directors have 
service contracts. Copies of the terms and conditions of appointment of all Directors are available for inspection at 
the registered office address and will be available for inspection at the Company’s AGM. 

The Executive Directors all have service contracts with the Company that provide for termination on 12 months’ 
notice from either the Company or the Director (except in certain exceptional recruitment situations where a longer 
notice period from the Company may be set, provided it reduces to a maximum of 12 months within a specified time 
limit). Service contracts do not contain a fixed end date. The Company does not have agreements with any Director 
or employee that would provide compensation for loss of office or employment resulting from a takeover, except 
that provisions in the Company’s share schemes may, in certain circumstances, cause share awards granted to 
employees under such schemes to vest on a takeover.

Non-executive Directors are expected to commit sufficient time to enable them to undertake their responsibilities 
and, as explained in the Report of the Nomination Committee, their capacity to fulfil their responsibilities is reviewed 
on an ongoing basis so that the Board can be satisfied that each Non-executive Director commits sufficient time to 
the business of the Company. 

Iain Cornish was appointed as Chair in October 2018 and devotes a significant proportion of his time to the role. In 
conjunction with the Senior Independent Director, he regularly assesses his commitments and continues to manage 
his portfolio of other activities to ensure that he has sufficient time to meet the requirements of the position. He 
currently also chairs Leeds Building Society. He has a full attendance record at the Company’s Board meetings in 
2020 and has also attended the vast majority of Board Committee meetings in addition to spending a substantial 
amount of time engaging with the business outside formal Board and Committee meetings. The Board is satisfied 
that he commits sufficient time to the business of the Company and will be able to do so throughout the remainder 
of his tenure.

The Board has in place procedures for the management of conflicts of interest. In the event a Director becomes 
aware of an actual or potential conflict of interest, they must disclose this to the Board immediately. The Board then 
considers the potential conflict of interest based on its particular facts, and decides whether to authorise the 
existence of the potential conflict and/or impose conditions on such authorisation if it believes this to be in the best 
interests of the Company. Internal controls also exist to conduct regular checks to ensure that the Directors have 
disclosed material interests appropriately.

Except as stated in the Directors’ Remuneration Report, no Director has, or has had during the year under review, any 
material interest in any contract or arrangement with the Company or any of its subsidiaries.

Directors’ and 
officers’ 
indemnity and 
insurance

The Company has taken out insurance covering Directors and officers against liabilities they may incur in their 
capacity as Directors or officers of the Company and its subsidiaries. The Company has granted indemnities to all of 
its Directors in their capacities as Directors of the Company and, where applicable, subsidiary companies on terms 
consistent with the applicable statutory provisions. Qualifying third-party indemnity provisions for the purposes of 
section 234 of the Companies Act 2006 were accordingly in force during the course of the financial year ended 31 
December 2020, and remain in force at the date of this Report.

ST. JAMES’S PLACE PLCGOVERNANCE / 5421101

Directors’ development

Inductions for  
new Directors

An appropriate induction programme is designed to enable all new Directors to meet senior management, understand the business and future 
strategy, visit various office locations and speak directly to advisers and staff around the country, as well as being introduced to other key 
stakeholders. Induction plans are tailored to meet the specific requirements of incoming Directors. The case study on page 101 provides an 
insight into how inductions have been tailored in 2020 to take account of the pandemic. For Paul Manduca, a programme of activities has been 
established in addition to his induction programme, to support his transition when taking on the role of Chair.

Continuing 
professional 
development 

The Chair and Company Secretary ensure continuing professional development for all Directors, based on their individual requirements and this is 
achieved through a wide range of approaches:

Approach

Examples in 2020

Specific development 
sessions and training

Visits to head office, other 
locations and service 
providers to meet with 
employees and members 
of the Partnership

Specific development sessions and events have been provided for the Directors during the year and these 
have included further training on financial crime prevention, the implications of SM&CR, the use of 
derivatives in fund portfolio construction, operational resilience, and developments in technology and cyber 
security. These sessions provide Directors with opportunities to engage with employees from departments 
across the business to augment their knowledge of the business, the marketplace and the regulatory 
environment. The Audit Committee also holds development sessions to support the Committee’s 
understanding of topics relevant to it, including developments in corporate reporting and how these would 
impact St. James’s Place.

The Directors would normally be provided with a wide range of opportunities to visit offices. Whilst this was 
not possible for the majority of 2020, Directors were able to attend virtual meetings held by our regional 
offices, providing further insight into the support provided to the Partnership and the engagement with 
individual advisers.

Attendance at subsidiary 
board meetings, executive 
committees and 
management forums

During the year, the Non-executive Directors attended a number of meetings of the boards of subsidiary 
companies and committees that report to the Executive Board to gain further insight. They were also invited 
to attend Directors’ lunches hosted by senior management as part of the workforce engagement 
programme.

Attendance at seminars or 
other events which assist 
Directors in carrying out 
their duties

Directors receive invitations from time to time to attend seminars and conferences that provide 
opportunities to network and enhance their knowledge and experience. In 2020, most of these events have 
been held virtually and the number of events has increased, providing Directors with greater opportunity to 
further their knowledge.

Engagement
Directors’ induction 
Induction programmes typically run for around six months for new Directors and are tailored to meet their individual needs. 
The programmes are based around three key elements:

Element

What the element provides

Examples

Information 
and 
materials

Directors are provided with a comprehensive library of key documents 
covering the Group’s history, constitution, governance framework, corporate 
reporting, policies, key business areas and much more. This helps Directors 
to build their knowledge of St. James’s Place, highlights areas of further 
interest and provides a reference library to consult as and when appropriate.

•  Board/Committee papers and minutes for the previous 18 months.

•  Specific papers covering strategically important topics. 

• 

Information on key stakeholders, including employee and Partnership 
surveys, top shareholders and regulators. 

Individual 
meetings

Meetings are arranged with specific employees to explore in more detail 
significant aspects of the business and to provide the opportunity to build up 
relationships that will support the Directors going forward.

Meeting 
attendance

Directors are invited to attend meetings of committees of the Board that they 
do not sit on, the boards of material subsidiaries and executive committees 
reporting to the Executive Board. They are also invited to attend other key 
forums operating across the Group. Attendance at these meetings provides 
an opportunity for Directors to observe the Group’s governance in action and 
familiarise themselves with some of the key and emerging themes across 
the Group.

•  Meetings are set up with all Board Directors and members of Executive 

Board. 

•  Meetings are set up with the chairs of material subsidiaries, such as 
St. James’s Place International plc and Rowan Dartington Limited. 

• 

In addition to attending committees of the Board, new Directors are invited 
to attend those of material subsidiaries such as St. James’s Place UK plc 
and St. James’s Place UTG Limited. 

•  Partner conferences and regional meetings enable first- hand experience 

of interaction with the Partnership.

As three new Non-executive Directors joined the Board in 2020, their induction programmes were impacted partially or entirely by the COVID-19 pandemic. Although this 
meant that many of the office visits and face-to-face meetings that had been planned could not go ahead, virtual meetings were held where possible and Directors were 
given more opportunities to engage thanks to the greater number of virtual board, committee, departmental and regional meetings held. The Board has also already 
moved away from hard-copy documents, so information and materials are available to each new Director via a secure board portal.

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3 .   B O A R D   C O M P O S I T I O N ,  S U C C E S S I O N 

A N D   E VA L U AT I O N

3

Board composition, succession and evaluation continued

2020 Board effectiveness review

Reflecting on the 2019 review
In 2019, the Board carried out an internally facilitated review, building upon the key themes identified in the review led by appointed 
Boardroom Review Limited in 2018. This review was led by the Chair and identified the following themes:

Area

Update on progress in 2020

Deepening the 
collective 
understanding  
of the business  
of today and 
shaping the 
business of 
tomorrow

Board operations  
and dynamics

The appointment of a number of new Non-executive Directors, who have brought with them experience gained from 
their varying backgrounds, has undoubtedly stimulated wider debate that has extended to the evolution of the 
business and the changing expectations and demands of our clients. These appointments, combined with the 
enforced change in working practices during the pandemic, have provided increased opportunities to refresh the 
knowledge of existing Directors and look more deeply at emerging trends. Virtual interaction has provided a platform 
for more collective engagement with management and opportunities to explore topical and important themes 
impacting the business. An example area of focus has been the acceleration in the demand and use of technology 
by a number of key stakeholders which, in common with many other businesses, we have experienced as a result 
of the pandemic.

Inevitably, the pandemic meant that interaction was almost entirely virtual during 2020, heavily influencing the 
dynamics of the Board and limiting the quality time the Board could spend outside formal interactions. Newly 
appointed Directors have done most or all of their induction remotely, and the Board, management and the 
Partnership have made themselves available to support this. Despite the virtual nature of interactions, it has been 
a ‘high- touch’ environment, meaning frequent contact has helped with relationship building, both one to one and 
collectively (as a Board and as Committees). Rosemary Hilary’s appointment as Chair of the Risk Committee has 
provided an opportunity to review and refresh the operation of that Committee and the Board’s other committees. 
The 2020 review has enabled us to check progress made, as well as providing the Chair and Chair-designate with 
insight to support further planning for 2021 and beyond.

Reflections on  
lessons learned

Given the speed and volume of Board and Committee activity in 2020, and the challenges that we have all had with 
the volume of interaction via screens, it has proved difficult to create the ideal space for the Board to reflect. However, 
the Board and its Committees have been keen to safeguard the time set aside to consider strategy and provide 
opportunities to reflect on lessons learned. Going forward, the intention will be to ensure that the Board has quality 
time, away from the Board meetings, in which it can reflect on lessons learned as well as focus on future planning. 

Management 
succession

While we are fortunate to have a strong management team with a deep knowledge and experience of 
St. James’s Place and its marketplace, we have continued our focus on establishing a diverse pipeline for succession. 
An update on progress can be found in the Report of the Nomination Committee on page 118.

The 2020 review
The Code does not require us to carry out an externally facilitated review in 2020, having appointed Boardroom Review to deliver our 2018 
Board evaluation. However, following a year of considerable activity and change for the Board, including the appointment of multiple new 
Directors and planned Chair succession against the backdrop of COVID-19, the Board agreed that it would be useful to undertake a ‘light 
touch’ board assessment. Whilst focusing predominantly on the future, the review sought to capture thoughts from the new Directors joining 
in 2020 and the learnings from COVID-19. 

The Board appointed Russell Reynolds Associates to carry out the review. Areas considered were Purpose, Strategy and Risk Alignment; 
Board Culture and Behaviours; Board Leadership; Structure and Processes; People and Composition; External stakeholders; ESG Risks 
and Opportunities.

PREPARATION

REVIEW

OUTCOMES

Directors responded to a pre-determined 
set of questions. The responses were 
consolidated into feedback that was 
shared with Directors.

Russell Reynolds facilitated a Board 
discussion which surfaced a number  
of key learnings.

The outcome of the Board discussion 
was summarised and actions to 
approve Board effectiveness in the 
future were agreed.

ST. JAMES’S PLACE PLCGOVERNANCE / 5421103

Actions agreed by the Board
The 2020 review identified several themes and the Board intends to focus on these as areas for development in 2021. Specific actions 
will drive progress in addressing each of the themes summarised below:

Purpose, strategy  
and risk 
alignment

Structure and 
processes

A number of topics were identified for greater consideration by the Board in 2021 and will be added to the Board’s agenda 
as appropriate. These spanned strategic, business and regulatory themes, reflecting a dual focus on entrepreneurial 
growth and risk mitigation.

Building on the learnings from operating in a virtual environment for much of 2020, the format and frequency of Board 
meetings will be kept under review and opportunities for further informal communication and team building will be sought.

While recognising the benefits of virtual communication, all Board members are keen to find opportunities to meet 
physically, both as a group and with the extended business, when restrictions ease.

People and 
composition

Work to increase the size, diversity and range of skills amongst Board directors and consider succession planning 
resulted in the appointment of three new Non-executive Directors in 2020. With the arrival of the Chair-designate, the 
Board is mindful that its dynamics and culture will continue to evolve and will require focus and further reflection as the 
year progresses.

By order of the Board:

IAIN CORNISH
Chair

24 February 2021

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Report of the Audit Committee

KEY OBJECTIVE OF THE COMMITTEE
The Audit Committee’s primary purpose is to 
oversee financial reporting, the internal and 
external audits and the Group’s systems of 
internal control, and to provide guidance and 
advice on these areas to the Board and, where 
applicable, other boards and committees in 
the Group.

REGULAR ATTENDEES AT MEETINGS
Chair of the Board; Chief Financial Officer; 
Internal Audit Director; Executive Director – 
Finance (Chief Actuary); Chief Risk Officer;  
and Senior Statutory Auditor.

COMMITTEE MEMBERSHIP

Member

Joined

 SJ  Simon Jeffreys (Chair)

1 January 2014

 RH  Rosemary Hilary

17 October 2019

SIMON JEFFREYS
On behalf of the Audit Committee

  LAN  Lesley-Ann Nash

 RY  Roger Yates

22 July 2020

1 July 2014

Note: Baroness Wheatcroft was a member of the Audit Committee from 8 October 2018 to 22 July 2020.

The Audit Committee’s terms of reference set out the Audit Committee’s role and 
authority as Audit Committee for the Company and certain subsidiaries. They can 
be found on the corporate website at www.sjp.co.uk/about-us/corporate-governance

Looking ahead to next year, the Audit 
Committee will be focusing on the 
continuing uncertainty and challenges 
associated with the COVID-19 pandemic, 
and will continue to monitor closely 
developments in the UK’s withdrawal from 
the EU and the delivery of audit reform 
following the Competition and Markets 
Authority (CMA), Kingman and Brydon 
reviews. 

I hope that shareholders feel confident that 
the Audit Committee has worked hard to 
maintain the high level of assurance during 
this unprecedented period. 

SIMON JEFFREYS
On behalf of the Audit Committee

24 February 2021

Dear Shareholder, 
I am pleased to present the Audit 
Committee’s report for the year ended 
31 December 2020. The report provides 
insight into our work over the year, and 
details how we have discharged the 
responsibilities delegated to us by the 
Board. In addition, we also act as the Audit 
Committee for St. James’s Place UK plc. 

The Audit Committee provides the Board 
with assurance as to the integrity of the 
Group’s financial reporting and, together 
with the Risk Committee, monitors the 
effectiveness of the second line of defence, 
which forms an integral part of our internal 
control environment. The Audit Committee 
fulfils a vital role in the Group’s governance 
framework, providing valuable independent 
challenge and oversight across the Group’s 
financial reporting, audit and internal control 
procedures.

A significant challenge for the Group and 
the Audit Committee this year has been the 
impact of, and response to, the COVID-19 
pandemic. In light of this some Group 
procedures changed, and so priorities for 
Internal Audit had to be realigned to provide 
assurance over the continued integrity of 
our internal controls. The Audit Committee 
monitored this process closely and 
reassured itself that the adequacy and 
effectiveness of the internal control and risk 
management systems were maintained. 
Further information is detailed on pages 
109 to 111. 

In addition to the impact of the COVID-19 
pandemic, the Audit Committee gave its 
attention to all areas under our remit, with 
focus on particular topics including: the 
appointment of a new Internal Audit 
Director, where the Audit Committee 
ensured the continued independence and 
effectiveness of the internal audit function; 
the asset valuation approach for properties; 
the impacts of the FRC’s Revised Ethical 
Standard; the impact of the operational 
readiness prepayment impairment 
judgement; and the implementation of a 
new risk and internal controls platform. 
The Audit Committee also referred 
appropriate items to the Risk Committee, 
including the Group’s use of derivatives 
and the suitability of the Diversified Assets 
Fund disclosures. 

This year has seen the first full annual 
audit cycle for the Group’s Senior Statutory 
Auditor, Andrew Moore, and for Grant 
Thornton, as external auditor for the Irish 
and Asian businesses. Both relationships 
have been monitored and assessed by the 
Audit Committee and are working well. 

Following changes to the composition of 
the Audit Committee, I would like to thank 
Baroness Wheatcroft for her invaluable 
contribution during her time on the Audit 
Committee, and to welcome 
Lesley-Ann Nash. 

ST. JAMES’S PLACE PLCGOVERNANCE / 5321105

Operation and performance  
of the Audit Committee 
The Chair of the Audit Committee discusses 
agendas and significant matters separately 
with the external auditor and the Internal 
Audit Director in advance of each meeting, 
with each of the six scheduled meetings 
focusing on the key topics set out in its 
forward work programme. In addition, the 
Audit Committee receives regular updates 
on developments in corporate reporting, 
external auditor independence, progress 
against the Internal Audit Plan, internal 
control, capital management, financial 
control breaches, fraud and whistleblowing 
activity, and key policies. Attendance by 
Audit Committee members at these 
meetings is shown on page 99. The Audit 
Committee also welcomed attendance 
from the Non-executive Directors appointed 
to the Board during the year, who attended 
Audit Committee meetings as part of their 
induction process. Private sessions were 
also held regularly with the Internal Audit 
Director and the external auditor, providing 
an opportunity for matters to be discussed 
in the absence of management. 

Development sessions are held regularly 
to enhance further the Audit Committee’s 
understanding of key and emerging topics. 
In 2020 these topics included the financial 
results of the Asia and Discretionary Fund 
Management businesses, audit reform 
including the Revised Ethical Standard 
for auditors, environmental reporting 
requirements and capital management. 
The Audit Committee also considered 
the participation of members in external 
briefings and technical updates, for example 
those given by the major accounting firms. 

The Audit Committee evaluated its own 
performance and effectiveness over the 
course of the year and carried out an annual 
review of its terms of reference. The Audit 
Committee’s effectiveness was also 
reviewed by the Board as part of its overall 
assessment of its own effectiveness (see 
pages 102 and 103. The Board and the 
Audit Committee remain satisfied that the 
Audit Committee operated effectively and 
has the experience and qualifications 
necessary to successfully perform its role, 
noting in particular that the Chair of the 
Audit Committee is a qualified accountant 
and former Senior Audit Partner, and other 
members also have recent and relevant 
experience and expertise in the financial 
services sector. 

The Audit Committee was responsible for 
carrying out the function required under 
the FCA’s Disclosure and Transparency 
Rule DTR7.1.3R (Audit Committees) and 
complied with the Statutory Audit Services 
for Large Companies Market Investigation 
(Mandatory Use of Competitive Tender 
Processes and Audit Committee 
Responsibilities) Order 2014 throughout 
the year ended 31 December 2020.

Matters considered during the year
The Audit Committee focused on a number 
of matters which can be grouped under 
four broad headings: Corporate Reporting, 
External Audit, Internal Audit, and Internal 
Controls. The following sections illustrate 
the Audit Committee’s activities during 
the year. 

Corporate reporting
Corporate reporting activities form a large 
part of our activities. The calendar starts 
in the May meeting with a review of the 
previous year end, alongside the annual 
review of performance of the Audit 
Committee. This also provides an 
opportunity for review of the significant 
topics which are likely to emerge during the 
year, which leads closely into the half-year 
interim reporting process. As the Audit 
Committee approaches the end of the year 
the meetings provide opportunities to 
discuss outstanding technical points with 
management and the external auditor, and 
to start reviewing early drafts of sections 
of the Annual Report and Accounts. 
Formal Audit Committee meetings are 
supplemented at this stage with informal 
working group meetings to review with 
management key messages for the Annual 
Report and Accounts, and to explore in 
more depth any complicated issues arising. 
The process concludes with an important 
meeting in February at which the final draft 
Annual Report and Accounts and year-end 
regulatory reports are reviewed, in 
preparation for recommending them 
for approval to the Board. Because the 
Audit Committee also acts as the Audit 
Committee for the Group’s main subsidiary, 
St. James’s Place UK plc, the Audit 
Committee also carries out this work 
specifically for that company.

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Report of the Audit Committee continued

Some highlights of the Audit Committee’s work during the year, including the significant issues it considered relating to the financial 
statements, are included in the table below. 

Key corporate reporting topics

Theme

COVID-19

What did the Audit Committee do?

What was the conclusion and impact?

The Audit Committee reassured itself that the 
financial control environment remained secure, 
noting the innovations and developments which 
had been achieved which enhanced processes 
and controls in 2020. 

The Audit Committee was also able to assess 
a wide range of scenarios to support Going 
Concern and the Viability Statement, including 
Bank of England forecasts, and conclude 
positively about the resilience of the Group. 

The Audit Committee was pleased that the Unit 
Trust audits were positive, and concluded that 
the approach to valuing properties for the 
half-year accounts was robust. 

Changes had been planned during the year in 
response to recommendations from Internal 
Audit and the external auditor about the valuation 
process for Private Credit and Private Equity 
assets. The Audit Committee ensured these 
changes were made.

The Audit Committee was satisfied with the 
current use of derivatives and will continue to 
monitor their use as practice develops. 

Having reviewed the additional and enhanced 
analysis the Audit Committee was reassured that 
the judgements and assumptions were 
appropriate. 

In respect of the tax loss utilisation, the Audit 
Committee approved the judgement made and 
was pleased to see experience emerge broadly 
in line with judgement over the second half of 
the year. 

The main impact of COVID-19 has been the stress it has 
placed on existing systems and processes. In order to 
reassure itself of the continuing integrity of the financial 
control environment the Audit Committee initiated: 

•  Consultancy reviews by Internal Audit of key financial 

processes.

•  Challenge to management and auditors about effectiveness 

of audit under remote-working conditions.

•  Review of the Property Fund suspension process, including 

financials.

•  Additional stress and scenario testing of judgements 

and impairment testing of goodwill, prepayment assets, 
Partner lending balances and tax judgements.

•  Additional challenge in relation to the Going Concern 

judgement and Viability Statement.

Asset valuations 

•  The Audit Committee received regular reports 

Accounting 
judgements  
and actuarial 
assumptions

from management about the investment control framework 
and reviewed the reports from the auditors of the 
St. James’s Place Unit Trusts covering c. 90% of the Group’s 
assets. 

•  Following the decision by the industry to declare a ‘material 

uncertainty’ clause on the valuation of properties in April, the 
Audit Committee requested management to explain and 
justify the valuation approach for half-year reporting. The 
Audit Committee also agreed these with management and 
monitored the ongoing situation. 

•  With the growth of the Diversified Assets Fund, the Audit 
Committee continued to monitor the valuation process 
for the Level 3 Private Credit and Private Asset stocks. The 
Audit Committee also considered and agreed (alongside 
the Risk Committee) the Group’s use of derivatives. 
•  In addition to enhancing stress and scenario testing of 
accounting judgements in light of COVID-19, the Audit 
Committee also asked management to take into account 
Brexit and the challenges raised by new ways of working. 

•  The Audit Committee requested specific analysis of 
the impact on the operational readiness prepayment 
impairment judgement of both the contract extension 
with SS&C and the reduction in new business volumes.

•  In a year of unusual demographic experience the Audit 

Committee sought reassurance from management and 
confirmed that actuarial assumptions remained appropriate 
for the long term, but also were appropriate for the short 
term. 

•  As a result of the volatility of asset movements during the year, 
the quantum of utilisation of tax losses varied significantly 
during the year. Management proposed using a central 
estimate to clarify presentation in the half-year report. 
The Audit Committee challenged management both on 
its approach and valuation at half year, and also the value 
of the outcome as it emerged. 

ST. JAMES’S PLACE PLCGOVERNANCE / 5321107

Theme

What did the Audit Committee do?

What was the conclusion and impact?

Accounting 
regulation  
and audit

After a number of years of significant change in Accounting 
Standards the changes in 2020 were relatively minor. 
In particular IFRS 17 was deferred until 2023. 

•  The Audit Committee requested a development session on 
environmental reporting, to understand the significant new 
requirements expected over the next few years, not least in 
relation to SECR and TCFD.

•  The Audit Committee also received additional training on 
section 172(1) reporting and stakeholder reporting, and 
how they are developing.

•  The Audit Committee reviewed and provided input into the 
periodic financial reporting, including the Half-Year Report 
and Accounts for 2020, the final results announcement, and 
the Group Annual Report and Accounts for 2020, including 
the viability and going concern statements. 

Final results and 
Annual Report

Regulatory 
reporting 

In addition to statutory reporting, the Audit Committee also 
reviewed the following regulatory reporting requirements:

•  Solvency II – Group Solvency and Financial Condition 

Report (SFCR), Group Regular Supervisory Reporting (RSR), 
St. James’s Place UK plc RSR, and St. James’s Place 
Investment Administration Pillar 3 disclosure.

•  CASS – audit reports on SJPIA, SJPUTG, RD, and an 

exception report on SJPWM.

Given the changes made to UK regulation as a consequence 
of Brexit, the Audit Committee asked for particular monitoring 
of how those changes should be implemented for 2020 
year-end reporting.

The Audit Committee emphasised to 
management the increasing importance of 
non-financial reporting and was able to challenge 
and ensure the reporting reflected the firm’s 
achievements.

Following detailed deliberations, challenge and 
discussion on key aspects of the reports, the 
Audit Committee was satisfied with the periodic 
financial reports and recommended their approval 
to the Board.
Management confirmed the specifics of the rules 
for Solvency II reporting and the Audit Committee 
was able to approve the publication of the 2020 
year-end SFCR and the submission of the 2020 
RSR to the regulator. 

The Audit Committee also reviewed and was 
satisfied with the CASS external audit reports. 

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Report of the Audit Committee continued

‘Fair, balanced and  
understandable’ opinion 
The Board is required to provide its opinion 
on whether the Company’s Annual Report 
and Accounts taken as a whole are fair, 
balanced and understandable, and provide 
the information necessary for shareholders 
to assess the Company’s position and 
performance, business model and strategy.

To support the Board in providing its 
opinion, the Audit Committee carried out 
a formal review, taking account of investor 
feedback, commentary from the FRC’s 
annual review of corporate reporting, and 
management’s own assessment. The Audit 
Committee assessed the quality of financial 
reporting through discussion with the 
external auditor, receiving presentations, 
and discussing key matters with senior 
financial management.

This process included considering each 
of the elements (fair, balanced, and 
understandable) on an individual basis to 
ensure our reporting was comprehensive 
in a clear and consistent way, and in 
compliance with accounting standards 
and regulatory and legal requirements. 
The external auditor also considered and 
confirmed agreement with the fair balanced 
and understandable statement as part of 
the audit process. 

Following its review, the Audit Committee 
advised the Board that the Company’s 
Annual Report and Accounts for the year 
ended 31 December 2020 were fair, 
balanced and understandable.

External audit
Auditor activity and effectiveness 
PwC were first appointed in 2009 and were 
reappointed as the Group’s external auditor 
following a tender process in 2016. The 
Group will be required to change its audit 
firm no later than the 2027 audit. Following 
the transition of the Group’s Senior 
Statutory Auditor in July 2019, this year has 
seen Andrew Moore in role for a full audit 
cycle. As in previous years, the external 
auditor attended all Audit Committee 
meetings and met privately with the Audit 
Committee after each meeting. The Chair of 
the Audit Committee also regularly met with 
Andrew Moore to receive updates on 
progress and discuss any private matters, 
including audit fees and the profitability of 
the audit, progress of the audit and the 
performance of the finance function.

To launch the external auditor’s programme 
of work, the Audit Committee received and 
agreed their plan for the audit of the 2020 
year end. The external auditor then provided 
regular updates on their work culminating in 
their overall final report and findings from 
the year-end audit and the review of the half-
year results. The reports were discussed 
with the auditors, and the Audit Committee 
concurred with management’s response to 
the recommendations identified. The Audit 
Committee asked PwC to pay particular 
attention to the work supporting the 
recoverability of the operational readiness 
prepayment, noting the impacts of the 
SS&C contract extension, and was satisfied 
with the results of PwC’s work and findings. 
The Audit Committee also challenged the 
Auditor on their assessment of the risk 
around tax reporting, given the complexity 
of the life insurance tax calculations in 
such volatile markets. Following review, 
the auditor concurred that it would be 
appropriate to raise the tax risk status 
to ‘Elevated’ for this year. 

During the year, an internal evaluation was 
carried out to assess the independence, 
objectivity, and effectiveness of the external 
auditor and the effectiveness of the 
31 December 2019 audit process, following 
the FRC’s Guidance on Audit Committees. 
PwC’s effectiveness was assessed in 
various ways, including: feedback from 
management involved in the audit; feedback 
from the Audit Committee; assessing audit 
quality and delivery against the audit plan; 
and interrogating client administration 
systems to ensure senior PwC 
team members did not hold any 
St. James’s Place products. The Audit 
Committee also reviewed the FRC’s audit 
quality inspection report, and challenged 
PwC on the FRC findings and their 
response. 

The Audit Committee found that PwC 
demonstrated robust challenge and 
professional scepticism during the 2019 
year-end process and that Andrew Moore 
had been highly visible and effective as 
the new engagement partner for the Group. 
PwC continued to provide high-quality 
output to the Audit Committee, setting 
out clearly their approach, findings and 
recommendations. The Audit Committee 
discussed with PwC the results of their 
work and challenge of management, 
especially in relation to matters on which 
the Audit Committee asked them to focus, 
for example the operational readiness 
prepayment. In particular the Audit 
Committee challenged management’s 
approach to sensitivity testing, suggesting 
consideration of the Bank of England 
scenario in addition. 

Whilst there was no change in conclusion 
about the recoverability and valuation of 
the asset, the use of a publicly available 
scenario complemented the existing stress 
tests by providing a useful benchmark. 

The Audit Committee agreed with 
management’s view that PwC were effective 
in their role as external auditor. Following 
this evaluation, the Audit Committee 
recommended that the Board seek the 
reappointment of PwC as external auditor 
at the next Annual General Meeting (AGM).

The Audit Committee also reviewed the 
performance of Grant Thornton, in relation 
to their role as auditors of St. James’s Place 
International and contributing to the Group 
Audit by PwC, and were satisfied with their 
performance.

Finally, the Audit Committee was authorised 
by shareholders at the last AGM to determine 
the remuneration of the external auditor. 
As such, the Audit Committee considered 
and approved the 2020 audit fees. More 
information on the audit fees can be found 
in Note 5 to the IFRS financial statements.

Auditor independence  
and non-audit services
During 2020, the Audit Committee 
continued to closely monitor developments 
arising from the Competition and Markets 
Authority’s audit market study, the Brydon 
Review on the quality and effectiveness of 
audit, and the Kingman Review of the FRC. 
In particular, the Audit Committee 
considered carefully the impacts of the 
FRC’s Revised Ethical Standard issued in 
2019. The Audit Committee also monitored 
trends in financial reporting reflected in the 
annual reports in other companies. 

The Audit Committee carried out its annual 
review of the Policy on Auditor Independence 
during the year. A number of enhancements 
were made to the policy in light of the Revised 
Ethical Standard. The Revised Ethical 
Standard is intended to strengthen auditor 
independence, prevent conflicts of interest 
and ensure the UK is seen as a destination 
to do business because of stronger investor 
protection resulting from high-quality audit. 

The updated Policy on Auditor 
Independence now aligns to the Revised 
Ethical Standard, such that non-audit fees 
may now only be paid to the Group auditor 
in relation to activities that are included on 
the prescribed list of permitted activities. 

ST. JAMES’S PLACE PLCGOVERNANCE / 5321109

During the year the Audit Committee 
considered proposals for all non-audit 
services as they arose and received updates 
at each meeting on fees incurred with PwC 
for all services. The Audit Committee 
discussed and approved the non-audit work 
carried out by PwC during the year, which 
was limited to audit services relating to the 
corporate reporting, such as review of 
half-year reporting and review of EEV 
reporting. Full details of PwC’s remuneration 
for 2020 are set out in Note 5 to the IFRS 
financial statements.

In their Audit Report to the Audit Committee, 
PwC confirmed that they remain independent 
of the Group and, having carried out its own 
assessment, the Audit Committee concluded 
that PwC remained independent and 
objective. The Policy on Auditor Independence, 
which includes the restrictions relating to 
non-audit services imposed by EU audit 
legislation, is available on the Group’s website.

Internal audit 
The 2020 Internal Audit Plan (the Plan) was 
approved by the Audit Committee in 
November 2019. The planning process is 
based on two approaches to analysing risk. 

The first is a bottom-up risk assessment 
of the Group’s audit universe, which 
methodically assesses the risks faced by 
each component of the business. The 
second is a top-down assessment of the 
key risks to the Group. The resulting Plan 
reflects both of these assessments, 
providing a blend of bottom-up core 
assurance activity with specific risk-
targeted audits.

However, at a relatively early stage in the 
delivery of the 2020 Plan, COVID-19 struck 
and the country entered lockdown. The 
unprecedented circumstances in which 
the Group found itself operating led Internal 
Audit and the Audit Committee to revise the 
original Plan, to enable Internal Audit to 
provide assurance over new and/or elevated 
risks and areas in which changes were 
required to underlying procedures. 

The revised Plan incorporated an additional 
13 targeted assurance reviews, which were 
carried out between April and June across 
business areas and processes which were 
under increased strain or where process 
adaptations were necessary to 
accommodate remote working. 

The Audit Committee reviewed the revised 
Plan regularly to ensure that it continued to 
provide appropriate coverage of the Group’s 
key risks. Having approved the revised Plan, 
the Audit Committee oversaw its 
implementation, including the targeted 
assurance reviews which provided 
assurance that changes had been 
appropriately designed and implemented 
and that the internal control environment 
remained robust. 

Following a risk assessment by Internal 
Audit and the Audit Committee, a small 
number of audits from the original Plan 
were deferred during the reprioritisation 
as they had become less relevant for 2020. 
These were added to a risk-ranked 
watchlist. The Audit Committee continued 
to review and monitor the revised Plan and 
watchlist throughout the year, which led to 
various further changes being agreed as 
the situation continued to evolve, including 
the addition of an audit of the governance 
surrounding the suspension of transactions 
in the St. James’s Place property funds. 
All updates and changes were specifically 
considered and approved by the 
Audit Committee. 

The Plan addressed three key themes, all of which increased in importance during the lockdown period. The themes, and examples of audits 
undertaken are:

Theme

Description

Client and the 
Partnership 

The Group’s processes for ensuring appropriate client 
outcomes, overseeing the continued growth and 
expansion of the Partnership compliance with the 
Group’s advice standards, and the effectiveness of 
the field management team in maintaining the 
required controls.

Operational 
excellence

The robustness and effectiveness of the Group’s core 
operational processes, the impact of continued growth 
and increased complexity, and the major change 
initiatives.

Regulation and 
reputation

The regulatory landscape, including significant recent 
and future changes, the importance of compliance 
across the Group’s increasingly complex operations, 
and the key function of second-line monitoring.

Example audits undertaken

•  St. James’s Place Academy

•  Stewardship Code publication and SRD II

•  Business assurance function

•  InRetirement portfolios

•  Investment Division Governance and Oversight

•  Alternative Investment Manager Review
•  IT asset management

•  End-to-end critical processes

•  Bluedoor administration system

•  Introduction of new technology

•  Governance of Salesforce programme

•  Supplier management
•  AML controls

•  Cyber controls

•  Implementation of CRS and FATCA

•  Regulatory developments in the pensions market

•  Risk and compliance functions of St. James’s Place 

International and Rowan Dartington

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Report of the Audit Committee continued

The delivery of the Plan is the responsibility 
of the Internal Audit Director, who is 
accountable to the Audit Committee and 
who has regular one-to-one meetings with 
the Chair of the Audit Committee and the 
Chair of the Board. Each internal audit 
report is sent promptly to Audit Committee 
members and progress reports are 
discussed at each meeting to update the 
Audit Committee on progress against 
Plan and any remedial actions allocated 
to management. The Audit Committee 
followed up and ensured management 
actions from Internal Audit reports were 
completed promptly, and that appropriate 
alternative controls were in place until those 
actions were completed. 

Internal Audit reports regularly to the Audit 
Committee on internal controls and has 
confirmed that overall internal controls are 
effective and there are no significant 
failings. Noting that certain controls require 
improvement, management has plans in 
place to enhance controls further, for 
example through the rollout of Salesforce 
to support evidencing of client servicing, 
and further enhancement of management 
information held in respect of supplier 
relationships. Internal Audit and the Audit 
Committee are monitoring the progress of 
the completion of those plans. In addition, 
in October 2020, the Audit Committee 
considered and approved the proposed 
2021 Internal Audit Plan.

The Chair of the Audit Committee 
participated in the selection of a new 
Internal Audit Director by carrying out a 
detailed formal recruitment process, 
involving both internal St. James’s Place 
employees and a thorough external search 
and interviews to identify the best possible 
candidate. The Audit Committee approved 
the appointment of the new Internal Audit 
Director in April, subject to regulatory 
approval which was received in September.

Following a competitive tender process 
completed in late 2018, Deloitte LLP 
continued to provide co-sourcing services 
for specialist expertise, for example 
actuarial and IT specialists, and additional 
resources to maintain and enhance the 
level of assurance provided to the 
Audit Committee. 

The effectiveness of the internal audit 
function was externally assessed in late 
2019 by EY against the global standards 
set by the International Institute of Internal 
Auditors, the 2017 Code for Effective 
Internal Audit in Financial Services, and 
current best practice in our industry. The 
report concluded that the internal audit 
function remains effective and ‘Generally 
Conformed’ to the global standards across 

all aspects of performance. It highlighted 
the function’s significant progress and 
suggested opportunities for enhancements, 
which have continued to be progressed 
during 2020. For example, the function 
has been working to embed agile auditing 
techniques and has continued to explore 
opportunities to use data analytics within 
audits. A memorandum of understanding 
has also been agreed with the compliance 
assurance function, to ensure the respective 
remits of the second and third lines are clear.

An internal quality assessment was carried 
out and presented to the Audit Committee 
in May 2020. The Audit Committee 
concluded that Internal Audit is effective 
and meets the needs of the Group. The 
Audit Committee also reviewed and 
approved the Internal Audit Charter, which 
can be found on our website at: www.sjp.
co.uk/about-us/corporate-governance. 

Internal controls
Systems of internal control 
The Board has overall responsibility for 
ensuring that management maintains 
comprehensive systems of internal control 
for managing risk and for assessing their 
effectiveness. The Risk Committee plays 
a key role in the oversight of the Risk 
Management Framework, more information 
on which can be found in the Risk and Risk 
Management Report. On behalf of the 
Board, the Audit Committee takes 
responsibility for assessing the 
effectiveness of the Group’s risk 
management and internal control systems, 
covering all material controls including 
financial, operational and compliance 
controls for the Group and the individual 
entities. It does this by overseeing the 
continuous review of risk and control 
self-assessments, and by monitoring the 
effectiveness of the internal control model 
throughout the year, the results of which are 
reviewed quarterly. As a result of these 
reviews, during the year improvements were 
made to fund suspension processes and 
third-party oversight, as set out below. The 
internal control systems are designed to 
identify, evaluate and manage the risk of 
failure to achieve business objectives 
within the stated risk appetite, rather than to 
eliminate the risk altogether. This provides 
reasonable but not absolute assurance 
against material misstatement or loss. 
St. James’s Place is committed to operating 
within strong systems of internal control 
that enable business to be executed and 
risk taken without over-exposing the 
business to reputational damage or 
potential losses beyond risk appetite. 

Specifically in relation to the financial 
reporting processes, the main features 
of the internal control systems include: 
extensive documentation; operation and 
assessment of controls in key risk areas; 
monthly review and approval of all financial 
accounting data including data generated 
by our outsource providers; and formal 
review of financial information by senior 
management, for both individual companies 
and the consolidated Group.

In addition, the Audit Committee received, 
discussed and evaluated the quarterly 
updates on the results from Group Risk 
on the effectiveness of the internal control 
model. These updates are underpinned by 
management risk and control assessments 
captured through the newly implemented 
risk and internal controls platform (OSCAR) 
and provided the Audit Committee with 
holistic updates on management’s view of 
the Group risk environment. Following our 
review further focus was given to key areas 
of the business, including anti-money 
laundering controls and third-party 
procurement oversight. The Audit 
Committee is provided with updates on 
the operation of financial reporting controls 
throughout the year and each control is 
subject to an annual cycle of review and 
reapproval which culminates at the year 
end. In addition, the Audit Committee 
received and discussed the assessments of 
internal controls from the internal audit and 
Group risk functions to support its review 
of the internal control system, monitoring 
actions to ensure viable improvements were 
made by management.

Over the course of year, the emergence and 
impact of COVID-19 was a major external 
risk event which could not be precisely 
forecast, and therefore resulted in various 
changes in operational practice around 
the business. This situation has been a 
reassuring test of the resilience of our 
business and has provided good evidence 
of the robustness of our internal control 
systems. The situation has also allowed 
for enhancements to be made to existing 
controls including technological upgrades 
which support the Partnership in advising 
clients remotely, specifically:

•  ‘DocuSign’ software, which enables 

clients to sign documents electronically, 
reducing the need for wet signatures; 

•  ‘Qwil’, an encrypted messaging system 

to facilitate the secure transfer of 
documents; and

•  an upgrade to the existing ‘Capture 
Application’ product, which allows 
automated client identity checks with 
Experian (including PEP/sanction 
screening).

ST. JAMES’S PLACE PLCGOVERNANCE / 5321111

As noted in the Internal Audit section of this 
report, the Audit Committee has monitored 
the effectiveness of the Group’s response in 
handling changes in operational practice, 
and evaluated the outputs of a series of 
internal audit reviews assessing the 
resilience of key control activities where 
changes were required. 

These sources of assurance assist the 
Audit Committee in completing its annual 
review and enable the Audit Committee 
to attest on behalf of the Board that it 
has been able to properly review the 
effectiveness of St. James’s Place’s system 
of internal control in accordance with the 
2014 FRC Guidance on risk management, 
internal control and related financial and 
business reporting. The Audit Committee 
did not identify any ‘significant failings or 
weaknesses’ and it has ensured that 
corrective action is taken on matters 
arising from the review. Internal Audit and 
management Control Self-Assessments 
identified areas where controls 
improvements should be made. 
For example, it was identified that our 
processes to enable any suspension of 
our funds required enhancement and, as a 
result, additional actions were undertaken. 
Following review of the output by the Audit 
Committee, actions were taken by 
management to ensure that, when 
industry-wide Material Valuation 
Uncertainty (MVU) clauses were imposed 
as a result of COVID-19, the relevant boards 
within the Group were able to temporarily 
suspend transactions in our property funds 
in a well-controlled manner. Further areas 
that were identified for improvement include 
our handling of third-party procurement 
oversight and continued process 
improvements to handle the increased 
regulatory burden for Money Laundering 
Directives in a scalable manner. The Audit 
Committee continues to track progress on 
these items throughout the year to ensure 
actions are completed. 

Whistleblowing
The Chair of the Audit Committee is a key 
contact in the Whistleblowing Policy and 
is the whistleblowers’ champion under 
the Senior Managers and Certification 
Regime. The Audit Committee reviewed 
whistleblowing arrangements during the 
year and received regular updates on 
activity. Each case was considered when 
first reported and tracked through at each 
meeting until satisfactorily concluded. The 
Audit Committee established that each of 
the matters had been properly investigated 
and appropriate actions taken, that no 
resulting changes were required to the 
Group’s procedures or systems of control, 
and that none of the matters was material 
to the financial position or results of the 
Group. The Audit Committee agreed that 
the whistleblowing arrangements were 
appropriate and consistently in force 
across the entire Group. The Audit 
Committee also reviewed, challenged and 
approved the Annual Whistleblowing Report 
and the Whistleblowing Policy, which were 
presented to the Board. 

Bribery and fraud review 
The Audit Committee monitors and 
receives regular reports on the Group’s 
policies, systems and controls to prevent 
bribery and fraud from the Money 
Laundering Reporting Officer. The Audit 
Committee uses these reports to inform 
their consideration for potential fraud within 
the business (including due to heightened 
risk associated with changes in the external 
environment), and noted that no material 
heightened fraud risk had been identified 
in the year. COVID-19 had introduced 
increased levels of attempted phishing 
attacks to exploit the remote working 
environment, however there had been no 
notable increase in the success of these. 
It was determined that, overall, 
St. James’s Place’s controls are effective, 
appropriate policies and procedures are 
in place, and operational effectiveness 
of controls is evidenced. A number of 
immaterial control enhancements are 
currently being introduced. 

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Report of the Risk Committee

ROSEMARY HILARY
On behalf of the Risk Committee

KEY OBJECTIVE OF THE COMMITTEE
The Committee’s primary role is to provide 
guidance, advice and constructive challenge to 
relevant boards in relation to the Group’s risk 
appetite and management of risk. The relevant 
boards are those of St. James’s Place PLC and 
its wholly owned subsidiaries (together the 
SJP Group), including its principal regulated 
companies: St. James’s Place UK plc (SJPUK), 
St. James’s Place Investment Administration 
Limited (SJPIA), St. James’s Place Unit Trust

Group Limited (SJPUTG) and St. James’s Place 
Wealth Management plc (SJPWM).

REGULAR ATTENDEES AT MEETINGS
The Chairman, Chief Executive Officer, Chief 
Financial Officer, Managing Director, Chief 
Risk Officer and Internal Audit Director are 
regular attendees. Subject-matter experts 
and other members of senior management 
are also invited to attend and present on 
specific topics throughout the year.

COMMITTEE MEMBERSHIP

Member

Joined

 RH  Rosemary Hilary (Chair)

17 October 2019 and became Chair  
on 19 August 2020

 EG  Emma Griffin

16 September 2020

 SJ  Simon Jeffreys 

1 January 2014

 BM  Baroness Morrissey DBE

16 September 2020

  LAN  Lesley-Ann Nash

16 September 2020

 BW  Baroness Wheatcroft 

2 April 2012

 RY  Roger Yates

1 January 2014

Note: Iain Cornish was a member of the Committee from 1 January to 16 September 2020 and stepped down 
as Chair on 19 August 2020.

The Committee’s terms of reference set out the Committee’s role and authority and can be 
found on the corporate website at www.sjp.co.uk.

Dear Shareholder, 
I am delighted to present to you my first 
report as Chair of the Risk Committee 
(the Committee). I would like to take this 
opportunity to thank Iain Cornish for his 
strong leadership, guidance and support as 
the former Committee Chair. I would also 
like to welcome Emma Griffin, Baroness 
Morrissey DBE and Lesley-Ann Nash, three 
new Committee members appointed during 
the year, and to offer thanks to all the 
Committee members for their 
continued efforts. 

The rapid spread of COVID-19 represented 
the crystallisation of a severe risk in 2020. 
It has sadly taken many lives and reshaped 
all our lives through national restrictions, 
and its ramifications will continue to impact 
individuals, society and business for many 
years to come. Thankfully we ended the 
year with positive news about vaccines 
which we hope will quickly reduce the 
number of deaths and soon allow 
restrictions to be eased. I was delighted 
to hear of the many ways the 
St. James’s Place community promoted 
caring for one another through the year 
and I would like to thank everyone for their 
continued hard work in what has been a 

particularly challenging year. At the heart of 
our concern have been our clients and in 
particular those that have been vulnerable; 
our staff and the Partnership who adapted 
magnificently to working from home; and 
our suppliers and other stakeholders to 
ensure they could maintain their services.

During the year, the Committee took a 
number of steps to increase monitoring 
and scrutiny of the Group’s risk profile 
and operational resilience. As events 
were unfolding in March and April 2020 we 
considered a range of scenarios to assess 
the potential risks to the Group’s liquidity 
and capital in order to inform the Board’s 
final dividend decision. From a business 
perspective the impact of COVID-19 and 
related national restrictions was less severe 
in 2020 than the more extreme scenarios 
deemed possible in March. However, we 
recognise that we have not been immune 
as a business and much of the economic 
impact is yet to be felt, both in the UK and 
abroad. We held an extra meeting in June 
which focused primarily on the impacts of 
the pandemic on the business and the SJP 
Group. We worked closely with the Audit 
Committee to ensure the appropriate 
actions were taken in response to new 

or heightened risks flagged during the 
internal audit review of those processes that 
had been introduced during the pandemic. 
That review found that changes had been 
appropriately designed and implemented. 
The pandemic also resulted in a need to 
suspend the Group’s property funds due 
to the triggering of a ‘material valuation 
uncertainty’ clause. A risk-based judgement 
was taken to unsuspend the Group’s funds 
as soon as this clause was removed, and 
the Committee was involved in reviewing 
and challenging the risk analysis work 
ahead of that decision. 

In addition to our response to the pandemic, 
we continued to focus on the Committee’s 
core responsibilities. We progressed with 
our series of risk ‘deep dives from the 
business and focused reports from senior 
executives to support the Committee’s 
assessment of the Group’s principal risks. 
Emphasis continued to be placed on rolling 
out developments in the risk management 
framework and enhancing the risk culture 
across the SJP Group. 

ST. JAMES’S PLACE PLCGOVERNANCE / 5321The Group’s risk and compliance functions 
sit under the executive leadership of Mark 
Sutton, the Group’s Chief Risk Officer (CRO). 
As part of the transition from Iain Cornish to 
myself as Chair, we both worked closely 
with Mark to select the content of the 
Committee meetings and discuss key 
issues. 

It is difficult to say whether 2021 will be as 
tumultuous a year as we have witnessed in 
2020, though vaccines give great cause for 
optimism. The Committee will continue to 
probe and test the Group’s risk profile to 
assess whether it remains within the 
Board’s risk appetite, and to monitor 
emerging risks to ensure the Group is 
ready for the challenges which lay ahead. 

ROSEMARY HILARY
On behalf of the Risk Committee

24 February 2021

113

Operation and performance  
of the Committee 
The Committee comprises seven 
independent Non-executive Directors. The 
Committee Chair meets regularly with the 
CRO, the Chief Executive, the Chief Financial 
Officer and the Executive team to discuss 
key risk topics. The Chair, in conjunction 
with the other Committee members and the 
CRO, establishes a rolling forward agenda, 
ensuring that the key responsibilities of the 
Committee are fulfilled, and that significant 
and emerging risks are considered at 
appropriate times. 

The Committee also focused on its own 
performance and effectiveness during the 
year. As part of this, the Committee carried 
out an annual review of its terms of reference 
and concluded that it continued to discharge 
its responsibilities appropriately. The 
Committee’s effectiveness has been 
reviewed by the Board as part of its overall 
assessment of its effectiveness (see page 
102) and the Board remains satisfied that, 
taken together, the Committee has the 
experience and qualifications necessary 
to perform its role.

Oversight of risk
The Committee spends a significant 
proportion of its time receiving updates 
from the CRO and senior members of the 
risk and compliance function, who have 
direct access to the Chair of the Risk 
Committee should the need arise. 
The Committee also regularly considers 
progress on the Compliance Assurance 
Plan and assesses the adequacy of 
resources committed to its delivery. 
The Committee monitors the operation, 
performance, and resourcing levels of 
the risk and compliance function. 

Oversight of the risk management 
framework is key to the delivery of the 
responsibilities of the Committee. During 
2020, the Group’s principal risks and 
emerging risks were inevitably influenced by 
the emergence and impact of COVID-19 and 
this was evident in the Committee’s focus 
over the majority of the year. However, the 
progress and investment made in recent 
years meant that both the organisation and 
the risk management framework were able 
to adapt to the changes in circumstances 
and continue to demonstrate resilience. 

Assessing the implementation of risk 
mitigation in the business is another 
area where the Committee reviews and 
challenges. Where risks crystallise, the 
Committee reviews the circumstances 
and root causes, and then assesses the 
response of management. More details 
on the principal risks, the risk management 
framework, risk appetite, and how we 
monitor and manage risk in the business 
can be found on pages 73 to 80. The 
Committee reviewed and commented 
on the Group’s Risk Appetite Statement in 
detail and, in its final form, recommended 
its approval to the Group Board. 

Interactions with Regulators 
As most of the activity within the Group 
is regulated, the Committee considered 
all material interactions with the Group’s 
principal regulators. It monitors progress 
against any actions to conclusion. 
The Group’s interactions are principally 
with the Prudential Regulation Authority, 
the Financial Conduct Authority, the 
Information Commissioner’s Office, the 
Central Bank of Ireland, the Monetary 
Authority of Singapore, the Hong Kong 
Securities and Futures Commission and the 
Hong Kong Insurance Authority. During the 
year, our ongoing interaction with regulators 
has been supplemented by engagement 
in relation to our response to COVID-19, as 
regulators have sought to establish comfort 
that capital adequacy, customer focus and 
operational resilience are being maintained. 

Activities during the year
On an ongoing basis the Committee 
receives regular reports on a number 
of areas, including:

•  updates on material risks that have been 

prominent in the period since the previous 
meeting;

•  reporting on key risk indicators;

•  interactions with regulators and any 

actions required;

•  an assessment of the impact and 

implementation of new regulations; 

•  business assurance reviews;

•  the Group’s Own Risk and Solvency 

Assessment, as well as similar 
assessments for certain of 
St. James’s Place’s regulated subsidiaries; 
and 

•  emerging risks and any significant 
changes in the risk environment. 

The Committee also approves the annual 
Compliance Monitoring Plan.

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Report of the Risk Committee continued

Key Matters Considered During the Year
The table below highlights some examples of where the Committee has provided review and challenge, alongside relevant conclusions. 
Examples are shown across the Group’s 10 Risk Areas. 

Risk area

What did we do?

What were the conclusions?

Administration 
service

Client proposition 

Conduct

Financial

Administration performance – The Committee 
received updates on the operational impact of the 
transition to remote working following the lockdown 
restrictions arising under COVID-19.
Investment risk landscape – The Committee received 
a review of the evolution of risks within the investment 
proposition, including the actions underway to ensure 
this remains relevant to client needs. Specifically, 
the Committee requested a deep dive on the use 
of derivatives within the St James’ Place funds. 
The Committee also considered the risks regarding 
valuation uncertainties arising from COVID-19 in the 
property funds.
Third-party product risks – The Committee received an 
update from and challenged the work of the Third-Party 
Product Risk Group, the body accountable for all 
third-party providers on the St. James’s Place panel. 
Additionally, updates were provided on third-party 
tax-advantaged products.
Discretionary fund management (DFM) risks – 
The Committee received an overview of the Rowan 
Dartington DFM risk profile, including the impact of 
COVID-19 on the business. 
Clients with vulnerable characteristics – 
The Committee reviewed an update on the key 
measures and oversight in place across the business 
to support clients with vulnerable characteristics, and 
how this framework was evolving in the context of the 
guidance paper from the FCA (GC19/3) published in 
late 2019. 

COVID-19: heightened conduct risk assessment – 
The Committee requested an assessment be 
undertaken by the business to identify heightened areas 
of conduct risk arising generally from the COVID-19 
pandemic, giving particular consideration to vulnerable 
clients. The assessment provided by the business 
included changes in client needs and circumstances, 
as well as the impact of market volatility on 
advice suitability.
COVID-19 scenarios – The Committee reviewed the 
output of various different scenarios which considered 
the financial impact on the business from a capital and 
liquidity perspective, including the financial resilience of 
Partner businesses. 

ORSA – The Committee took an active role throughout 
the year in the review and challenge of the Group’s Own 
Risk and Solvency Assessment (ORSA). This included 
stress and scenario activity which supports assessment 
of financial resilience for the Group, and UK and Irish 
insurance entities, as well as analysis and challenge of 
reverse stress testing.

The Committee was satisfied that SLAs continued to 
be met by administration centres in the UK, Ireland and 
Mumbai, with our third-party administrators responding 
effectively to the challenges of remote working.
The Committee challenged and was satisfied that the 
development and delivery of the investment proposition 
strategy appropriately considered the need to meet 
client expectations. At the Committees request 
additional work was presented on derivatives, their role 
within fund strategies and how risks are controlled. 

The Committee was reassured that third-party 
providers were assessed thoroughly on introduction and 
throughout their duration on the St. James’s Place 
panel, with appropriate action taken when required. 

The Committee satisfied itself that the risks within the 
DFM business were well understood and managed, 
recognising the positive response to the operational 
stresses of the shift to remote working due to COVID-19.
The Committee discussed the actions being taken in 
the business to enhance its approach to identifying and 
supporting vulnerable clients, including providing 
appropriate support to those unfamiliar with using, and 
meeting via, technology. A dedicated resource to lead in 
this area was recruited and this remained an area of key 
focus for the Committee throughout 2020 and will 
continue into 2021.

The Committee reviewed and challenged 
management’s assessment of the risks and how they 
were being mitigated. This included requesting and 
subsequently receiving further evidence regarding 
the client impact of the switch to digital servicing 
necessitated by lockdown conditions.

The Committee acknowledged a high degree of 
uncertainty over potential impacts to drivers of business 
performance. In order to be confident of remaining 
resilient in even the most extreme scenario, the 
Committee supported the decision to withhold part 
of the planned dividend. 
The Committee was involved in challenging the planned 
schedule of work to ensure the appropriate coverage of 
stress and scenario testing and was comfortable that 
the Group remained financially resilient. The Committee 
requested that documentation of emerging risk and 
reverse stress testing activity be enhanced as part of 
the ORSA. The findings of a comprehensive emerging 
risk exercise were discussed with the Committee, which 
was also actively engaged in selecting scenarios for 
reverse stress testing as part of planned activity in 2021.

ST. JAMES’S PLACE PLCGOVERNANCE / 5321115

Risk area

What did we do?

What were the conclusions?

Outsourcing

Partner 
proposition

Outsourcing – The Committee reviewed the current 
material outsourcing processes in the Group, and a list 
of material relationships. This was supplemented by 
regular updates on key outsourced relationships, such 
as the Group’s administration partners. The Committee 
probed into controls over data security at third-party 
suppliers.
Outsource provider exit management – The 
Committee reviewed and challenged management’s 
assessment of contingency planning in the event of an 
exit from a material outsourced administration provider.
Technology support – The Committee received a 
briefing on the developments underway to enable the 
automation of data collection and increased insight 
through adoption of the Salesforce platform.
Supervision of Partner Businesses – The Committee 
received updates on the developments in the risk 
framework considering specifically the risks more 
relevant to larger practices.

People

Recruitment and retention of advisers – The 
Committee received updates on the competitive 
landscape for adviser recruitment and retention, and 
increased buyout activity of Individual Financial Adviser 
businesses by competitors. 
The Committee received a number of updates on 
employee-related risks, including remuneration, 
employee wellbeing, impact of remote working and key 
person dependence, as part of the COVID-19 reviews.

The Committee’s role is to work with the Remuneration 
Committee to ensure that the SJP Group’s remuneration 
policies for Directors and employees are aligned with 
its strategy. 

The Committee recognises the importance of 
maintaining appropriate controls over outsourced 
activities and was comfortable with management’s 
plans to continue to improve risk management in 
this area. 

The Committee was supportive of the contingency 
planning work and noted its comprehensiveness. 
The Committee challenged some aspects of practicality 
and was satisfied with management’s responses.
The Committee supported the strategy of implementing 
Salesforce to further support Partner businesses and 
to facilitate enhanced centralised evidence of client 
servicing.
The Committee acknowledged that high levels 
of engagement and cultural alignment between 
St. James’s Place and the Partnership is a key mitigant 
for a number of these risks. Through the emerging risk 
analysis, the Committee agreed that further work be 
undertaken to assess the cultural ties with the 
Partnership, in particular in the context of 
remote working.
The Committee discussed the increased competitive 
activity and was satisfied that St. James’s Place 
remained well positioned in the market in respect of 
recruitment, and was on pace with paying true value 
for businesses it was seeking to acquire.
Resources were made available to employees to 
manage their wellbeing during the pandemic, and 
employee absences were monitored. Areas of key 
person dependence were identified as part of the future 
and critical skills assessment of St. James’s Place. 

The Committee obtained assurance around the actions 
taken by management to ensure that appropriate 
measures were in place prior to the reopening of office 
facilities after the first lockdown, including the risk 
assessment undertaken. 
The CRO attended meetings of the Remuneration 
Committee to provide input into the alignment of risk 
behaviours and the conduct and management of 
operational incidents to ensure reward and performance 
were reflected appropriately. The Committee remained 
satisfied that remuneration policies continued to 
mitigate potential conflicts of interest and did not 
encourage inappropriate risk-taking.

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Report of the Risk Committee continued

Key Matters Considered During the Year continued

Risk area

What did we do?

What were the conclusions?

Regulatory

Security and 
resilience

Regulatory change – The Committee reviewed and 
discussed the impact of upcoming regulatory change 
and management’s response, for example, to the FCA’s 
Asset Management Market Study and the FCA and PRA 
Consultation Papers on Operational Resilience.
Client money and client assets – The Committee 
reviewed and approved the CASS Annual Report for 2019

Regulator engagement – The Committee received 
reporting on the more material topics of discussion with 
the Group’s regulators, as well as progress reporting on 
the actions taken to address matters raised by the 
regulators as part of ongoing supervision and wider 
industry communications.
Operational resilience – The Committee reviewed the 
Group’s approach to Business Continuity and 
Operational Resilience and requested an update on the 
Group’s progress in response to consultation papers 
issued by the PRA and the FCA in late 2019.
Data and cyber risks – The Committee was provided 
with an assessment of St. James’s Place’s information 
and cyber security risks, and activities contributing to 
the cyber maturity programme.

Strategy, 
competition  
and brand

Strategy impact on clients – The Committee 
considered and debated the potential impacts of 
the Group’s 2025 Strategy on current and 
prospective clients. 

Emerging risks – The Committee considered and 
challenged management’s view of the emerging risks to 
the Group which could impact on the ability to achieve 
the strategy.

The Committee was satisfied with the progress against 
each of the areas outlined by management.

The Committee assessed whether adequate progress 
had been made on items identified through the most 
recent CASS audit and gained assurance on the 
compliance of the CASS Resolution Packs. 
The Committee discussed and agreed the actions being 
taken to address both firm-specific and industry-wide 
themes identified by regulators. 

The Committee were actively engaged in overseeing the 
activities ongoing to enhance operational resilience in 
the Group. This area will remain in focus throughout 
2021 and beyond.

The Committee discussed the results of the testing and 
assurance activities over cyber security, including the 
results of phishing exercises, reflecting the heightened 
activity in this area including due to COVID-19. It will 
continue to receive, review and challenge management 
information on cyber security on a frequent basis and 
conduct ‘deep dives’ as appropriate.

The Committee received assurance that the 
St. James’s Place cyber security framework had 
developed in maturity and an increased level of 
engagement in these areas had heightened awareness 
of the risks. 
The Committee gained assurance that the strategy was 
aligned with client interests and did not create risks 
outside of appetite.

The Committee was comfortable that suitable emerging 
risks had been identified and that appropriate focus was 
being placed on managing the risks. The Committee 
requested further ‘horizon scanning’ assessments on 
risks which might not yet have management’s attention 
and more regular reporting on emerging risks. 

Outlook
The Committee will continue its focus on ensuring the Group’s key risks are appropriately managed so that St. James’s Place remains 
resilient, with strong foundations for long-term success. Areas of focus will continue to include the adequacy of consideration of, and 
response to, emerging risks, as well as the actions taken to ensure ongoing operational resilience, including where critical activities take 
place via outsourced arrangements. 

ST. JAMES’S PLACE PLCGOVERNANCE / 5321Report of the Nomination Committee

117

KEY OBJECTIVE OF THE COMMITTEE
The Committee has overall responsibility for 
planning Board succession, leading the 
process for new appointments and ensuring 
that these appointments bring the required 
skills, experience and diversity to the Board. 
As part of this, the Committee takes into 
consideration and oversees senior 
management succession and also reviews

COMMITTEE MEMBERSHIP

Member

 IC  Iain Cornish (Chair)

 RH  Rosemary Hilary

 PM  Paul Manduca

the governance framework, including the 
structure, size and composition of the 
Board and its Committees to ensure they 
are made up of the right people with the 
necessary skills and experience to direct 
the Company in the successful execution 
of its strategy.

REGULAR ATTENDEES AT MEETINGS
The Chief Executive, Company Secretary 
and representatives of external consultants.

Joined

1 October 2011

22 July 2020

1 January 2021

 BM  Baroness Morrissey DBE 

22 July 2020

 BW  Baroness Wheatcroft 

 RY  Roger Yates

1 January 2014

8 October 2018

Note: Simon Jeffreys was a member of the Committee from 1 January to 22 July 2020

The Committee’s terms of reference set out the Committee’s role and authority and can be 
found on the corporate website at www.sjp.co.uk.

IAIN CORNISH
On behalf of the Nomination Committee

Dear Shareholder,
The Committee’s main priorities for 2020 
included the completion of the critical phase 
of the Board’s succession planning and 
achieving further progress in relation 
to the medium-term succession planning 
for Non-executive Directors and senior 
management, with a particular focus on 
increasing diversity. Working closely with 
specialist external consultants to achieve 
its objectives, the Committee continued to 
develop a structured Board and oversee the 
senior management succession planning 
programme. Baroness Morrissey DBE, 
Emma Griffin and Lesley-Ann Nash were 
all appointed to the Board in 2020 and a 
sub-committee of the Nomination Committee 
has overseen the appointment of Paul 
Manduca as my planned successor as Chair 
of the Board and this Committee, subject to 
regulatory approval. Details of the selection 
and appointment process are covered in 
an update from Roger Yates, our Senior 
Independent Director, later in this report.

As we have previously reported, the 
Committee has been particularly conscious 
that, over the next few years, a number of 
the existing Non-executive Directors will 
be retiring from the Board. The succession 
programme established a clear view of the 
mix of skills, experience and diversity that 
will be required to continue to deliver effective 
oversight in the future and the appointments 
made have ensured that these skills and 
experiences will be in place when the 
longer-serving Non-executive Directors retire. 

Having successfully appointed and inducted 
the new Directors, the time is now right for 
me to step down, having surpassed the 
nine-year tenure for chairs envisaged by the 
UK Corporate Governance Code. Following 
the forthcoming Annual General Meeting 
(AGM) both Baroness Wheatcroft (who will 
have also reached nine years on the Board) 
and I intend to step down from the Board.

We have also received regular updates from 
the Chief Executive Officer on Executive 
succession planning, including a summary 
of leadership portrait work conducted by 
specialist external consultants.

The importance of cyber and technology 
skills and experience has increased 
considerably in recent years and the Board 
has recognised that this is an area where 
further expertise was required. It is a 
fast-moving area of any business and 
has the capacity to impact many areas of 
operation, and the Committee did not believe 
it was prudent to place the responsibility 
for oversight with an individual Director. 
Instead it concluded that it would be more 
appropriate to establish a Technology 
Advisory Group that could advise and 
educate the Board and keep it abreast of 
the latest developments. More information 
can be found later in this report.

Inclusion and diversity have been in the global 
spotlight in 2020, with events in the US and 
elsewhere elevating BAME inequality in the 
public’s consciousness. As an organisation, 
St. James’s Place recognised that these 

significant events undoubtedly had a bearing 
on the wellbeing of our community and we 
were keen to provide support and assistance 
where possible. The Executive team took a 
key role in supporting our response and were 
prominent in the engagement and dialogue 
we have had with our community. My 
colleagues on the Board and I also attended 
and participated in a number of the events 
that were run to educate and support our 
people. As responsibility for overseeing 
St. James’s Place’s inclusion and diversity 
programme rests with the Committee, we 
took a close interest in activities and have 
also closely monitored progress against our 
commitments and strategy. More details of 
the progress made and planned future 
activity can be found on page 120.

Finally, the Committee has continued to 
oversee progress in relation to our Group 
governance programme, culminating in an 
in-depth review of progress and next steps 
later in the year. It also took responsibility 
for recommending the approach to be taken 
for the 2020 Board effectiveness review, as 
well as overseeing progress made against 
the action plans and themes identified in 
previous reviews. We have set out in this 
report, and in the Corporate Governance 
Report on pages 102 and 103, further details 
of the progress made. 

IAIN CORNISH
On behalf of the Nomination Committee

24 February 2021

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Report of the Nomination Committee continued

Activities during the year

Topic

Board composition

Committee composition

Chair succession

Management succession

Inclusion and diversity

Group governance

Board effectiveness

Summary of activity

The size, structure and composition of the Board was reviewed against a 
matrix setting out the collective set of skills and experience required by the 
Board. The review concluded that, with the exception of certain technology-
based experience, the Board had the appropriate skills and experience to 
deliver the longer-term strategy. To address the identified gap a Technology 
Advisory Group was established.
In light of the appointment of new Non-executive Directors, the composition 
of the Board’s Audit, Risk, Nomination and Remuneration Committees were 
each reviewed and changes were recommended to the Board.
A sub-committee of the Nomination Committee was appointed to identify, select 
and recommend to the Board a successor to Iain Cornish as Chair of the Board. 
The Committee oversaw the implementation of the standardised programme 
for senior management succession created in 2019, and supported 
management in the establishment of development plans for executives.
The Committee approved a Board Diversity Policy and assessed progress 
made against the inclusion and diversity strategy during the year. The 
Committee also monitored progress against the commitments made 
and the impacts of significant events during the year. 
The Committee reviewed progress in formalising the Group-wide 
governance framework, reflecting on the key learnings and agreeing 
refinements and key milestones for the future. The Committee was also 
responsible for endorsing non-executive appointments to subsidiary boards.
The Committee reflected on the themes that emerged in the 2018 and 2019 
effectiveness reviews, prepared for and planned the approach to the 2020 
Board effectiveness review, and proposed this to the Board.

Find out more

   See below

   See below

   See below

   See below

   See below

   See below

   See page 
102

Operation and performance  
of the Committee
The Committee comprises the Chair of the 
Board and four independent Non-executive 
Directors. Membership was reviewed and 
revised in 2020, with Simon Jeffreys 
stepping down from the Committee and 
Rosemary Hilary and Baroness Morrissey 
DBE joining the Committee. The Committee’s 
effectiveness has been reviewed by the 
Board as part of its overall assessment of 
its effectiveness (see pages 102 and 103) 
and it remains satisfied that, as a whole, the 
Committee has the experience and 
qualifications necessary to perform its role. 

Board and Executive succession
Over the last 18 months, the robust and 
detailed succession plans established by 
the Committee to manage the transition of 
Board membership have been successfully 
implemented, with four new Non-executive 
Directors having been appointed. Following 
Rosemary Hilary’s appointment in October 
2019, Baroness Morrissey DBE (1 January), 
Emma Griffin (5 February) and Lesley-Ann 
Nash (1 June) all joined the Board in 2020 
and have spent considerable time being 
inducted into St. James’s Place (see page 
101 for more information on their 
inductions). 

With all of the new Directors in place, the 
Committee undertook a review of the size, 
structure and composition of the Board, 
taking account of possible Board changes, 
including Iain Cornish’s and Baroness 
Wheatcroft’s plans to step down at the 
forthcoming AGM. 

The Committee analysed the adequacy 
of the collective skills and experience of 
the Board against a matrix of skills and 
experience deemed appropriate for a 
Board of a FTSE 100 company in 
St. James’s Place’s sector. This matrix 
showed that, with the exception of certain 
technology-related experience, the Board 
had the appropriate skills and experience 
to deliver its longer-term strategy. Having 
considered the most appropriate means 
of addressing the gaps identified, the 
Committee concluded that it was 
appropriate to establish a Technology 
Advisory Group (TAG) with the responsibility 
of advising and educating the Board in 
terms of technology and keeping it abreast 
of the latest developments relevant to the 
Group’s strategy.

Working with the Group’s cyber and 
technology partners, the Committee 
drew up terms of reference for the TAG 
and agreed its initial membership, 
which included representation from 
the Non-executive Directors and senior 
management, alongside external members 
with specialist expertise. The TAG was 
formally constituted by the Board in 
December 2020 and will meet regularly 
in the coming year.

Succession planning at the Executive and 
senior management levels has continued to 
progress well during the year and the CEO 
has provided updates to the Committee, 
including in relation to the Executive Board’s 
own review of its effectiveness. The Board 
and the Committee have engaged closely 
with the Executive Board in relation to the 
challenges faced during 2020, and the 
resilience of the business is in no small 
part down to their commitment, 
engagement and drive.

ST. JAMES’S PLACE PLCGOVERNANCE / 5321119

An update on the process followed by that sub-committee is set out below.

Appointing a successor to the Chair
The Nomination Committee agreed that, in accordance with the provisions of the Code, the sub-committee should be composed 
of independent Non-executive Directors who did not intend to apply for the role as Chair of the Board. Having spoken to all eligible 
Directors and determined their interest in the role, Roger confirmed back to the Nomination Committee, which confirmed the 
membership of the sub-committee Terms of reference for the sub-committee, which set out its key considerations and 
responsibilities, were approved by the Nomination Committee. The key considerations to be taken into account when identifying 
suitable candidates included:

•  the use of open advertising or external advisers;

•  searching for candidates from a wide range of backgrounds;

•  assessing candidates on their merit and against objective criteria, 
having given due regard to the benefits of diversity on the Board;

•  the fitness and propriety of the candidates, by reference to 

regulations and rules; and

•  the ability of candidates to commit sufficient time to the role.

The sub-committee considered the suitability of advisers to support 
it in the process and agreed to appoint Russell Reynolds Associates, 
recognising that it had a strong track record of appointing diverse 
candidates to FTSE 350 board roles in recent years and is 
accredited within the FTSE 350 category of the Enhanced Voluntary 
Code of Conduct for Executive Search Firms. The sub-committee 
noted that, whilst Russell Reynolds had been involved in the 
appointment of a number of the existing Non-executive Directors 
and had provided other support to the Committee, they had no 
other connections with the Company or the Directors. Working with 
Russell Reynolds, the sub-committee agreed the specifications for 
the role, including the criteria against which candidates would be 
assessed. Russell Reynolds was then instructed to carry out a 
formal search process, open to external and internal candidates.

The search process identified a longlist consisting of nine 
candidates, three of whom were women. All candidates 
were formally assessed on the same basis, and market 
views on them were also sought. After reviewing these 
assessments, the sub-committee identified Paul Manduca 
as the preferred candidate as he satisfied more of the 
criteria for the role than any other candidate and was 
the best appointment in light of the skills, experience and 
diversity of the rest of the current Board. Prior to making 
a recommendation to the Board, the sub-committee 
considered Paul’s other commitments, and noted that 
he and Simon Jeffreys were both directors of 
Templeton Emerging Markets Investment Trust plc. 
The sub-committee was satisfied that no material conflicts 
existed, that Paul would be independent upon appointment 
and that he had sufficient time to commit to the role. The 
sub-committee recommended to the Board that Paul be 
appointed as a Non-executive Director on 1 January 2021 
before being elected as Chair, subject to regulatory 
approval, following the 2021 AGM. 

ROGER YATES
Senior Independent Director

The Committee continues to play a role in 
the appointment of non-executive directors 
to subsidiaries across the Group and is 
required to endorse any candidate 
proposed by a Group company before the 
appointment is made. During the year the 
Committee endorsed Rosemary Hilary’s 
appointment as chair of St. James’s Place 
UK plc and Emma Griffin’s appointment 
as chair of St. James’s Place Unit Trust 
Group Limited. 

As mentioned in last year’s Annual Report 
and Accounts, the Board decided to extend 
Iain Cornish’s tenure as Chair to enable him 
to oversee the initial phases of the planned 
Board succession. The appointment of 
Lesley-Ann Nash in June 2020 meant that 
planned successors were in place and 
it was then agreed that the search for a 
new Chair should begin. The Nomination 
Committee agreed that, in accordance 
with the provisions of the UK Corporate 
Governance Code (the Code) and the 
Committee’s terms of reference it was 
not appropriate for Iain to be involved in 
the selection of his successor. Having 
confirmed that he would not apply for the 
role, Roger Yates, as Senior Independent 
Director, was asked to chair a 
sub-committee of the Nomination 
Committee with the aim of identifying 
and selecting the next Chair of the Board.

Group governance
Last year we highlighted the progress that 
had been made with regard to the evolution 
of our governance framework and the 
Committee has taken the opportunity in 
2020 to reflect upon not only this progress, 
but the impact that this evolution has had 
on the business. Our principal aim is to 
ensure we have in place appropriate, 
proportionate and sustainable governance 
which underpins our business model both 
now and for the future. The framework will 
continue to evolve to take account of any 
learnings during its implementation and 
beyond. As with any complex group, 
ensuring consistency and proportionality is 
critical and so we established governance 
principles which set out the Board’s 
expectations and help to guide the boards 
of each subsidiary. The Committee has also 
agreed the high-level plan for the next phase 
of evolution. The Committee will continue to 
closely monitor the implementation of the 
governance framework.

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Report of the Nomination Committee continued

Inclusion and diversity 
Positive progress has been made with 
regard to gender diversity both on the Board 
and on the Executive Board in recent years 
and we are pleased that we are also 
addressing diversity in other ways, ensuring 
that our Board has diversity of perspective 
that better reflects our key stakeholders and 
society at large. The appointment of 
Lesley-Ann Nash in 2020 means that we 
now meet the target set by the Parker 
Review and the appointment of four female 
Directors in the last 18 months means that 
we also meet the board target set by the 
Hampton-Alexander Review. Whilst each of 
the appointments made to the Board in the 
last 18 months has contributed to a Board 
composition that is better positioned to 
reap the rewards that diversity of thought 
provides, the Nomination Committee and 
the Board recognise that the journey has 
just begun. During the year, the Committee 
approved and recommended to the Board 
a Board Diversity Policy, the objective of 
which is to set out our commitment to 
demonstrate change from the top. During 
2020, the number of women in senior 
roles has increased to 23% and we are 
also pleased to report that the results 
of an anonymous diversity study of our 
employees, in which 75% of our workforce 
participated, indicated that the number of 
BAME employees in leadership roles is 6% 
(nearly double the FTSE 100 average). 
However, there is still more progress to 
be made both at the Executive level and 
throughout the St. James’s Place 
community - in relation to both gender 
diversity and also social, ethnic and 
cognitive diversity - and a key area of 
focus remains the identification of and 
active support for our talent pipeline. 
Our latest gender pay gap report also 
shows improvements in our median 
gender pay and bonus gaps.

The Committee receives a report at each 
meeting from the CEO and the Inclusion and 
Diversity Steering Group (which is attended 
by at least one Non-executive Director), 
via the Head of Inclusion and Diversity, 
to enable it to closely monitor our 
performance against our Inclusion and 
Diversity Strategy and against the targets 
which have been factored into Executive 
team bonus performance criteria and Board 
KPIs. In 2020, these updates have 
highlighted the findings of a review of 
recruitment and promotion processes 
which have resulted in recommendations 
being included in planned revisions to 
St. James’s Place’s approach to 
promotions. A review of pay and reward 
processes was also carried out in 2020 
and the results and any recommendations 
will be reported to the Committee in 2021. 
We have also seen positive progress in 
terms of education and training via the 
introduction of learning modules and 
hosting of events, which have brought 
people from across the community, 
including the Board, together to share and 
learn from their experiences. Whilst there 
remains a lot more for us to do, the external 
recognition and awards we have received 
in 2020 provide the Committee with 
assurance that we are making progress 
and remain on track.

Board effectiveness 
The Committee has reviewed detailed 
analysis of the significant other 
commitments of existing and newly joined 
Non-executive Directors and how much 
time was spent on the Company’s business 
and affairs. The Committee and the Board 
are satisfied that the Non-executive 
Directors are able to, and do, commit 
sufficient time and attention to the 
Company’s business. In addition, the 
Committee reviewed and approved an 
assessment of the independence of each 
of the Non-executive Directors, concluding 
that each of the Non-executive Directors 
demonstrated that they remained 
independent in character and judgement. 
Further information on these conclusions 
can be found in the Notice of Meeting for 
the Company’s 2021 AGM.

The Board undertook an internally facilitated 
effectiveness review last year and identified 
key themes that built upon the actions 
agreed following the review conducted by 
Boardroom Review in 2018. The Committee 
has reflected on those themes and the 
circumstances that have prevailed in 2020 
and proposed an externally facilitated ‘light 
touch’ board review to the Board for 2020, 
focusing predominantly on the future but 
taking the opportunity to capture thoughts 
from the new Directors joining in 2020 and 
learnings from COVID-19. Further details of 
the 2020 review and progress made against 
the themes arising from the 2019 review 
are set out on page 102. Further details on 
the training and development provided to 
Directors (including induction programmes) 
can also be found on page 101.

ST. JAMES’S PLACE PLCGOVERNANCE / 5321Report of the Remuneration Committee

121

KEY OBJECTIVE OF THE COMMITTEE
The Committee’s primary purpose is to ensure 
that remuneration arrangements support the 
strategic aims of the business as well as the 
recruitment, motivation and retention of senior 
executives, whilst also complying 
with regulatory requirements.

REGULAR ATTENDEES AT MEETINGS
Chair, Chief Executive, Chief Financial 
Officer, Director – People, and Chief Risk 
Officer

COMMITTEE MEMBERSHIP

Member

 RY  Roger Yates (Chair)

 EG  Emma Griffin

 SJ  Simon Jeffreys

Joined

1 January 2014

22 July 2020

1 January 2014

ROGER YATES
On behalf of the Remuneration 
Committee

 BM  Baroness Morrissey DBE

22 July 2020

 BW  Baroness Wheatcroft

3 May 2012

Contents

Section 1: Chair’s annual 
statement

Section 2: Remuneration at a 
glance and annual report on 
remuneration

Section 3: 2020 Directors’ 
Remuneration Policy

The Committee’s terms of reference set out the Committee’s role and authority.  
They can be found on the corporate website at www.sjp.co.uk.

Section 1: Chair’s annual statement (unaudited) 

Dear Shareholder,
On behalf of the Remuneration Committee 
(the Committee) and the Board, I am 
pleased to present the Directors’ 
Remuneration Report for 2020 (the Report).

Impact of COVID-19
As reported elsewhere in our Annual Report 
and Accounts, the impact of COVID-19 on 
society and our business has been 
significant, with the additional challenges 
it has presented influencing the everyday 
lives of all our stakeholders, as well as 
having a profound effect on financial 
markets. Against this backdrop, the 
business has had to work harder and deal 
with significantly more uncertainty than 
could have been anticipated. It is therefore 
great testament to the Executive team and 
the St. James’s Place community as a 
whole that the business has been able 
to deliver such robust performance during 
this period. 

As we announced on 30 April 2020, in 
recognition of the uncertainty that 
prevailed at the time the Board made the 
difficult decision to withhold one-third of 
the proposed 2019 final dividend, until 
such time as the impacts of COVID-19 
become clearer. 

Recognising the importance of supporting 
those who have played an important role 
in helping to support the response to 
COVID-19, the St. James’s Place Charitable 
Foundation launched an appeal to support 
the efforts of two leading charities: National 
Emergencies Trust and NHS Charities 
Together. In recognition of the extreme 
circumstances experienced during the 
first national lockdown, the Board and 
Executive Board agreed to give up 20% 
of their salaries or fees for a period of 
three months.

The Committee has continued to monitor 
and assess the implications of the pandemic 
and associated market performance on 
in-flight awards. Although markets fell 
sharply in the lead-up to granting the 2020 
LTIP awards to Executive Directors, the 
Committee concluded that the LTIP award 
sizes did not require downward adjustment. 
However, when the 2020 awards vest in 
2023 the Committee will consider whether 
to exercise discretion in the light of the 
Group’s overall performance and the 
experience of the Company’s shareholders.

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5

Report of the Remuneration Committee continued

As I have outlined above, the business 
has made the difficult decision not to award 
pay rises to employees for 2021 and this 
extends to the Board as a whole. As a result, 
the Non-executive Director fees (including 
any fees for additional responsibilities) will 
not increase in 2021. We remain mindful 
that the base salaries of the Executive 
Directors and base fees of the Non-
executive Directors are below the median 
level for financial services companies of our 
size and will continue to keep this position 
under review.

During 2020 we concluded our search for 
Iain Cornish’s successor as Chair of the 
Board. As we have reported over the last 
few years, the Chair’s fee was markedly 
below the benchmark level for the role 
of Chair of a FTSE 100 financial services 
organisation and in order to ensure we were 
able to attract appropriate candidates to 
the role, the Committee agreed to increase 
the fee for the new Chair of the Board to 
£375,000 per annum. Reflecting his 
responsibilities and time commitments 
as Chair designate during his induction, 
the Board agreed that Paul Manduca’s fee 
for acting as a Non-executive Director for 
the period from 1 January 2021 until his 
appointment as Chair of the Board, subject 
to regulatory approval, would be £187,500 
per annum. 

Remuneration outcomes 2020
Given the more difficult external 
environment, it was perhaps inevitable that 
the financial performance targets attaching 
to the annual bonuses of Executive 
Directors and employees would not be met 
in 2020. Whilst the resilient performance of 
the business during this most challenging 
of years demonstrates that Executive 
Directors and employees had continued 
to deliver against their non-financial 
performance targets, the difficult decision 
was made by the business not to pay 
annual bonuses to any employees for 2020 
or salary rises for 2021. The Committee 
believes that this was the right decision 
to make in the circumstances and accepted 
the recommendation from ExBo to apply 
the same approach to the remuneration of 
those individuals that the Committee is 
responsible for setting. However, we would 
like to take this opportunity to acknowledge 
the dedication and hard work of the 
Executive team and the wider workforce. 
A brief summary of the Executive Directors’ 
strategic objectives for 2020 can be found 
on pages 126 and 127. 

In relation to the Performance Share Plan 
(PSP) award granted in 2018 and vesting in 
March 2021, the three year period has also 
been more challenging, particularly relative 
to the stretching growth metrics set by the 
Committee. The Earnings Per Share (EPS) 
threshold of the PSP scheme was therefore 
not met although the threshold for the Total 
Shareholder Return (TSR) metric was. 
Overall the payout of the awards granted 
in 2018 was 9%.

Changes to the Board
As I mentioned in my statement last year, 
Baroness Morrissey DBE, Emma Griffin 
and Lesley-Ann Nash joined the Board as 
Non-executive Directors during 2020. 
Baroness Wheatcroft will be retiring from 
the Board at the Annual General Meeting 
(AGM) on 17 May 2021 and I would like to 
express my gratitude for the support and 
counsel she has provided during her term 
on the Committee. I am also delighted to 
welcome Paul Manduca who, subject to 
regulatory approval, will be Chair of the 
Board following the AGM. Details of the 
Chair’s remuneration for 2021 can be 
found later in the Report.

Remuneration for 2021
At the AGM held on 7 May 2020, 
shareholders approved the current 
Directors’ Remuneration Policy (the Policy) 
with 94.7% of votes cast in favour. The 
Committee remains satisfied that the 
current Policy is operating effectively 
and its strategic rationale (as set out in 
the Policy’s objectives summarised below) 
remains aligned with the Group’s strategy. 
The targets set for Directors’ annual 
bonuses (both financial and strategic) 
and the performance conditions attaching 
to LTIP awards are also aligned with the 
strategy for the Company.

The Committee considered the overall 
remuneration arrangements for the 
Executive Directors in 2021 in accordance 
with the Policy and has decided not to 
increase their base salaries for 2021, which 
is in line with the overall approach taken for 
the workforce. The maximum annual bonus 
opportunity and maximum performance 
share awards for 2021 will remain at the 
same levels as 2020. No discretion to 
override variable pay outcomes has been 
exercised during the year. 

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATIONEngagement with stakeholders  
and best practice
The Committee is regularly updated on 
the latest views of major shareholders 
and investor representative bodies, and 
on best practice. Any views expressed 
by shareholders at general meetings 
of the Company or otherwise have been 
considered by the Committee when 
reviewing the continuing appropriateness 
of the Policy and its application for 
remuneration in 2021. The Committee 
understands the important and increasing 
focus on clear and transparent disclosure 
of remuneration outcomes to demonstrate 
the alignment of remuneration and 
performance, and the Committee believes it 
provides complete disclosure in this Report. 
The Committee has consulted with major 
shareholders and proxy voting agencies 
and has met with a number of shareholders 
to discuss their views. Views expressed 
by shareholders are discussed by the 
Committee and were taken into account 
when finalising the application of the Policy 
for remuneration in 2021. The 2021 
Investment Association Principles of 
Remuneration, the 2021 ISS Voting 
Guidelines and the 2021 Glass Lewis 
Guidelines have also been taken into 
account in the review of the Policy during 
the year. The Group’s Employee Reward 
Policy is available to all employees and 
the overall reward structure is explained 
in broad terms. All employees share in a 
bonus scheme aligned to performance, 
with Executive Director pay awards being 
in line with the general approach for all 
employees. When announcing the decision 
not to pay bonuses for 2020 or salary rises 
in 2021 it was explained that the decision 
also applied to all Directors.

Corporate governance developments 
and regulatory change
The Committee closely monitors 
developments in remuneration regulations 
from European and UK authorities, and has 
taken these into account when considering 
the continued appropriateness of the Policy, 
its application, and the disclosures provided 
in this Report. Of significant interest to the 
Committee during the year were the new 
reporting requirements coming into force 
under the Companies (Directors’ 
Remuneration Policy and Directors’ 
Remuneration Report) Regulations 2019 
and the guidance received from institutional 
investors, proxy agencies and the 
Investment Association setting out their 
expectations on the approaches of 
organisations as a result of the COVID-19 
pandemic. Before confirming that the Policy 
and its operation were effective, the 
Committee assessed the Policy and 
remuneration practices against the six 
factors set out in Provision 40 of the Code: 
clarity, simplicity, risk, predictability, 
proportionality, and alignment to culture. 
The Committee remains satisfied that 
each factor has been taken into account. 
For example, we have refined the structure 
and disclosures in relation to the strategic 
bonus objectives to demonstrate alignment 
to culture better, simplify the process and 
improve overall clarity. The fact that 
bonuses were not awarded for 2020 also 
demonstrates that the operation of the 
Policy affords the Committee the discretion 
to take actions to mitigate potential risks 
arising from the formulaic aspects of 
target-based incentives.

123

Conclusion
The remuneration for 2020 reflects the 
demanding environment that prevailed 
during the year; these outcomes do not fully 
reflect the efforts of the Executive Directors. 
However, these circumstances were 
exceptional and the remuneration was 
appropriate in the circumstances, and so we 
believe the Policy continues to ensure close 
alignment of our Executive Directors with 
the best interests of our shareholders and 
other stakeholders, and supports the future 
growth and success of the Company. 

I would like to thank shareholders for their 
continued support and would encourage 
you to vote in favour of the resolution 
relating to the Directors’ Remuneration 
Report for 2020, at the 2021 AGM. 

ROGER YATES
On behalf of the Remuneration Committee

24 February 2021

THE OBJECTIVES OF THE 
REMUNERATION POLICY ARE:
•  to support the retention of 

individuals with the experience 
and skills to drive the performance 
of the Company;

•  to ensure remuneration is 

transparent and reflects the 
performance of the Group in the 
relevant year and the longer-term. 
Annual bonus and long-term 
incentive opportunities are 
therefore linked to the 
achievement of demanding 
performance targets; and

•  to align pay with the strategic 

objectives of the Company and the 
interests of our shareholders 
whilst giving due regard to 
principles of best practice and 
relevant regulations.

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE124

5

Report of the Remuneration Committee continued

Section 2: Remuneration at a glance and annual report on remuneration

Summary of Executive Directors’ remuneration for the year (audited)

How were our Executive Directors rewarded?
The base salaries in the table and chart below were lower in 2020 than in 2019 because the Directors agreed to a 20% reduction in their 
base salaries for May, June and July 2020.

Single figure remuneration for performance period ending 31 December 2020, compared with 2019 

 Fixed   Variable

ANDREW CROFT
Chief Executive

£1,500

714

CRAIG GENTLE
Chief Financial Officer

£1,500

IAN GASCOIGNE 
Managing Director

£1,500

99

693

707

£1,000

0
0
0
£

’

£500

£0

Base salary
Benefits
Pension
Annual bonus 
(cash) 2
Annual bonus 
(deferred) 2
Total3
PSP vested 1

2020

2019
537,049 548,990
48,329
48,317
107,410 109,798

– 155,156

– 155,157

692,788 1,017,418
99,286 404,136

£1,000

0
0
0
£

’

£500

72
504

359

517

629

596

£1,000

0
0
0
£

’

72

585

£500

£0

£0

2020

2019
388,327 396,962
40,854
79,392

38,358
77,665

–

–

112,190

112,190

504,350

741,588
71,791 134,364

2020

2019
388,327 396,962
119,184
118,668
79,392
77,665

–

–

112,190

112,190

584,660

819,918
71,791 404,136

1  The value of the PSP vested corresponds to the long-term incentives in the Total remuneration table on page 125.

2  The annual bonus awards are in respect of performance during the years ending 2019 and 2020 respectively.

3  The totals in the chart and table above excludes ‘Other’ remuneration as set out in the Single figure table, which relates to all-employee share plans.

Linking remuneration to achievement of key business goals (audited)

Annual bonus for 2020 
(max 150% of base salary)

PSP (2018 award) 
(max 200% of base salary 1)

EEV operating profit
Strategic and operational KPIs
Total bonus opportunity
Relative TSR
EPS growth (including the unwind of the discount 
rate) in excess of RPI
EPS growth (excluding the unwind of the discount 
rate) in excess of RPI 
Total PSP opportunity

Weighting (maximum 
potential percentage 
points per item)
50%
50%
100%
33%

Outturn 
(actual points 
earned)
0
0
0
9

Percentage 
of base salary 
earned 1
0%
0%
0%
18%

33%

33%
100%

0

0
9

0%

0%
18%

1  Base salary for PSP is the base salary at the time of grant. The value of the PSP vesting is also dependent on the amount of share price movement between grant and 

vesting.

This Directors’ Remuneration Report, excluding the Directors’ Remuneration Policy, will be put to an advisory shareholder vote at the 
2021 AGM. This part of the Report explains the work of the Remuneration Committee, sets out how we implemented our Policy during 
2020 and how we intend to implement our Policy in 2021. The information on pages 124 to 136 has been audited where indicated.

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATION125

2.1 How the Remuneration Policy was applied in 2020 

2.1.1 Remuneration payable in respect of performance in 2020 (audited)

Summary of total remuneration
The remuneration received by Executive Directors and Non-executive Directors in respect of the years ended 31 December 2020 and 2019 is 
set out below. 

Base salary 

Benefits Annual bonus

Executive Director
Andrew Croft

Craig Gentle

Ian Gascoigne

Non-executive Director
Iain Cornish

Emma Griffin

Rosemary Hilary

Simon Jeffreys

Baroness 
Morrissey DBE

Lesley-Ann Nash

Baroness 
Wheatcroft

Roger Yates

£
537,049
548,990

388,327
396,962

388,327
396,962

Fees

£
210,622
215,250

88,632
–

95,089
13,858

102,339
89,353

80,418
–

49,379
–

80,418
66,950

108,240
95,384

2020
2019

2020
2019

2020
2019

2020
2019

2020
2019

2020
2019

2020
2019

2020
2019

2020
2019

2020
2019

2020
2019

£
48,329
48,317

38,358
40,854

118,668
119,184

£
–
310,313

–
224,380

–
224,380

Benefits

£
10,017
21,545

1,192
–

692
–

1,291
1,963

–
–

–
–

–
1,873

–
–

Long-term 
incentives 

£
99,286
404,136

71,791
134,364

71,791
404,136

Pension

£
107,410 
109,798

77,665
79,392

77,665
79,392

Other

Total fixed 
remuneration

Total variable 
remuneration

Total

£
£
178
792,252
175 1,421,729

–
175

576,141
876,127

178
656,629
175 1,224,229

£
692,788
707,105

504,350
517,208

584,660
595,538

£
99,464
714,624

71,791
358,919

71,969
628,691

Total

£
220,639
236,795

89,824
–

95,781
13,858

103,630
91,316

80,418
–

49,379
–

80,418
68,823

108,240
95,384

Benefits
Benefits for the Executive Directors comprise a company car or cash equivalent, fuel, 
private healthcare, life and critical illness cover, permanent health insurance, health 
screening and travel costs. For Ian Gascoigne, they also include a housing allowance 
to facilitate working across multiple locations (2020: £72,000). The amounts shown 
are generally the taxable amounts. 

Benefits for Non-executive Directors are for the reimbursement of taxable travel 
expenses grossed up for any tax payable thereon.

Pension allowance
Pension contributions, being 20% of base salary, were capped by legislation and so 
a non-pensionable allowance was paid to the Executive Directors in full for Andrew 
Croft and Ian Gascoigne, and for the balance for Craig Gentle, who had a £6,000 
contribution to the money purchase Group pension scheme. Consistent with the 
pensions contributions provided to the wider workforce, all Executive Directors 
appointed after the 2018 AGM receive a pension allowance of 10% of salary on 
joining, increasing to 12.5% after five years and 15% after 10 years of service. 
None of the Executive Directors participate in defined benefit pension schemes.

Annual bonus
As explained on page 138, half of the annual bonus is paid in cash, and the other 
half in the form of a conditional award of Company’s shares, which are subject 
to forfeiture for three years under the terms of the Deferred Bonus Scheme.

Long-term incentives
The value of the long-term incentives is the value of shares for the award where the 
performance period ends in the year, together with the value of the dividends that 
would have been received during the three-year performance period. The gross 
value of those dividends is £9,931 for Andrew Croft and Ian Gascoigne and £7,181 
for Craig Gentle. The long-term incentive figures for 2020 have been calculated 
using the average of the Company’s share price in the three-month period to 
31 December 2020, being £10.27, as the actual vesting date of the PSP award is 
on 26 March 2021. The figures for 2019 have been updated from the three-month 

average figures used in last year’s report (being £535,976 for Andrew Croft and 
Ian Gascoigne and £178,197 for Craig Gentle) to take into account the Company’s 
share price on the date of vesting on 27 March 2020, being £7.696. The LTIP figure 
for 2020 in the table above includes the following: -£4,550 for Andrew Croft; and 
-£3,290 each for Ian Gascoigne and Craig Gentle, which are attributable to the 
movement in the share price between the grant date and the end of the 
performance period. This amounts to -4.58% of the vesting amount shown in the 
table. The LTIP figure for 2019 in the table above includes the following: £2,763 
each for Andrew Croft and Ian Gascoigne, and £919 for Craig Gentle, which are 
attributable to the movement in the share price between the grant date and the 
end of the performance period. This amounts to 0.52% of the vesting amount 
shown in the table for Andrew Croft Ian Gascoigne and Craig Gentle. These 
awards are subject to a two-year post-vesting holding period.

Other
These amounts relate to the value of the Matching shares (one for every ten 
Partnership shares) under the Share Incentive Plan for Andrew Croft and Ian 
Gascoigne, whereby 25 shares were purchased on 25 March 2020 at £7.13 and 
17 shares were purchased on 25 March 2019 at £10.26.

Remuneration/waiver
The Directors each agreed to a 20% reduction of base salaries/ fees for May, 
June and July 2020. 

Iain Cornish waived his fee for chairing the Risk Committee (2020: £23,075 and 
2019: 22,403).

Roger Yates waived his fee for chairing the board of St. James’s Place Unit Trust 
Group Limited for the period he carried out that role in 2020 (to 4 May 2020) with 
effect from 30 September 2019 (2019: £5,000).

Payments to past Directors or for loss of office
No payments were made to past Directors or for loss of office during the year ended 
31 December 2020.

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE126

5

Report of the Remuneration Committee continued

2.1.2 Summary of total annual bonus for 2020 performance (audited)
The performance conditions and weightings which applied to the annual bonus and the resulting payout were as follows: 

Measure
Financial (EEV operating profit)

Strategic
Total payout

Weighting
(percentage 
of salary)
75%

Weighting 
(percentage 
of maximum)
50%

Threshold 
(EEV operating profit) 
(20% payable)
£965m

Maximum 
value 
(100% payable)
£1,055m

Actual
£919m

75%

Assessment by the Committee of the 
performance of the Executive Directors

50%

Payout 
(percentage 
of salary)
0%

Payout 
(percentage 
of maximum 
total bonus)
0%

0%
0%

0%
0%

Annual bonus strategic targets performance assessment 
As described in other parts of the Annual Report and Accounts, the Company delivered good performance in 2020 for each of our key 
stakeholders: shareholders; clients, the Partnership, employees; and society. The Committee considered these groups when setting the 
strategic targets for 2020, together with other objectives set out in the 2020 business plan. In serving our clients well, developing our 
employees and the Partnership for the future and striving to improve the effectiveness of our organisation, the Company will be well placed 
to meet our long-term business objectives, and create additional value for our shareholders. The Company also focuses on the importance 
of safe and sustainable growth through prudent management of risk and the highest standards of regulatory compliance.

Whilst the Committee noted that the Executive team had achieved many of the objectives set at the beginning of the year, it accepted the 
recommendation not to pay annual bonuses. Although the Committee did not make a formal assessment to determine bonus outcomes, 
we explain below how the Committee set objectives using a balanced scorecard approach, setting guide weightings against categories of 
strategic objectives. Underlying performance against each of the categories was monitored against quantitative and qualitative measures 
to help support the Committee’s determination of the overall success against those objectives. 

The main categories of strategic objectives are highlighted below, together with examples of performance against measures set by the 
Committee which, together with other measures which we have not disclosed as they remain commercially sensitive, would have informed 
the Committee’s decision regarding the annual bonus. Rather than set specific objectives under the heading of ESG, targets set under a 
number of the categories in the balanced scorecard reflect how ESG factors are embedded in our short- and long-term strategic objectives.

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATION127

Category (scorecard weighting – total 75%)

Examples of achievements

Clients
Delivering positive outcomes to an increasing population of clients is a strategic 
objective, and the value of trusted advice was clear in a turbulent 2020. In such 
uncertain times, supporting Partners to ensure continuity of a high level of 
service was demonstrated by strong client retention rate and complaint volumes 
that remain well below industry averages. St. James’s Place’s first Value 
Assessment Statement provided clients with a better picture of the value 
received from St. James’s Place and also highlighted areas where the business 
can do better and do more. The Group received a number of awards that 
recognise the strength of our offering to our clients.

The Partnership 
The aim to continue to grow and develop the Partnership was significantly 
impacted by the COVID-19 pandemic during 2020. Although commitment to 
providing professional development for the Partnership continued digitally, 
unfortunately the Chartered Insurance Institute’s decision to cancel exams 
meant that many advisers were unable to complete their qualifications and 
achieve Chartered status.

Administration/operational excellence 
To continue to support clients and Partners St. James’s Place needs to ensure 
that interactions with the Group are easy and reliable. Successful migration of 
business to the Bluedoor platform has provided a strong basis from which to 
further enhance the efficiency and quality of services to clients. In spite of the 
disruption caused by the COVID-19 pandemic, during 2020 service levels were 
maintained, digital support for Partners was enhanced and the Salesforce 
customer relationship management platform was rolled out to the Partnership. 
Salesforce will further strengthen the base from which the Group can support 
Partners in looking after their clients.

People and culture 
St. James’s Place recognises that people are its most important asset, are key 
to its culture and represents a fundamental element of its success. The Group’s 
purpose and values reflect the importance of diversity, respect, relationship- 
building and doing the right thing. In extremely challenging circumstances in 
2020, the welfare of people was paramount and was reflected in the support 
provided across the St. James’s Place community.

Social value 
The Group’s purpose is to give you the confidence to create the future you want 
and it recognises that responsibilities to its stakeholders extend beyond its 
commercial offering. Giving back is at the heart of the Group’s culture and 
everyone in the business can be part of the contribution it makes to society, 
making a difference by doing the right thing in everything it does. Whilst the 
circumstances of 2020 made it more challenging to fundraise, volunteer and 
deliver financial education, the Group is proud of the efforts made by the 
St. James’s Place community and this was recognised at the end of 2020 
when the Business in the Community – Community Mark was achieved.

Reputation and risk 
Section 172 of the Companies Act (duty to promote the success of the 
company) emphasises the desirability of the Company maintaining a reputation 
for high standards of business conduct. The Group’s approach to risk 
management is explained in the Risk and Risk Management section of 
the Annual Report and Accounts and the Directors acknowledge that failure 
to manage risks could significantly damage the Group’s reputation. The 
COVID-19 pandemic saw the crystallisation of a number of risks, in particular in 
relation to operational resilience, and the action taken to maintain this resilience 
is explained elsewhere in the Annual Report.

•  Client retention – 96.9% (target: 93%)

•  Investment performance – 43 of our 48 funds are 
delivering value (March 2020 Value Assessment 
Statement)

•  Complaints – The numbers of both administrative and 

client complaint volumes reduced during the year

•  Awards received during 2020 included Best Wealth 
Manager (Share Awards), Wealth Management 
Company of the Year (City of London Awards), Best 
Advisory Service (Online Personal Wealth Awards) and 
Best Financial Adviser (The Personal Finance Awards)

•  Academy – 156 graduates (target: 170 graduates)

•  Recruitment – 1.6% growth (target: 5%)

•  Partner and adviser retention – 92.3% (target: 93%)

•  Chartered status – 23.4 % of the Partnership  

(target: 25%)

•  Service levels – Average performance far exceeded 

SLAs throughout 2020

•  Salesforce – Was rolled out and became available 

to all Partner businesses by the end of 2020

•  Employee engagement – 85% responded favourably 
to the question whether they would recommend SJP 
as a great place to work (target: 82%)

•  Women in senior roles – Women in senior roles 

increased to 23% during 2020

•  Charitable fundraising – £4.9m raised (target: £5.6m)

•  Volunteering – 9.8% of employees using at least one 

day of volunteering leave (target: 35%)

•  Financial education – Delivered face-to-face financial 
education to 2,461 school children (target: 15,000) 

•  Media relations – Ranked 7th by PressChoice for 

familiarity for business & city (target: >17th) and 11th 
for personal finance (target: >11th)

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE128

5

Report of the Remuneration Committee continued

2.1.3 Long-term incentive awards (audited)

Vesting of Performance Share Plan (PSP) awards
On 31 December 2020, the awards made on 26 March 2018 under the PSP reached the end of their three-year performance period. 
These will vest on 26 March 2021, being the third anniversary of the date of grant. The vested shares for Executive Directors are subject to a 
two-year post-vesting holding period (other than to sell shares to settle tax on vesting or exercise). The performance conditions which applied 
to the 2018 PSP awards, and the actual performance achieved against these conditions, are set out in the tables below:

TSR relative to the FTSE 51 to 150 1

Average annual adjusted EPS growth 
(including the unwind of the discount 
rate) in excess of RPI 2

Average annual adjusted EPS growth 
(excluding the unwind of the discount 
rate) in excess of RPI 3

Performance hurdle
Below threshold
Threshold
Stretch or above
Actual achieved

Performance
 required
Below median
Median
Upper quartile or above
42.43 out of 85 companies

Percentage of
 one-third of 
award vesting
0%
25%

Performance
 required
Below 5%
At least 5%
100% 16% or above
(0.3)%

27%

Percentage of
 one-third of 
award vesting
0%
25%

Performance 
required
Below 5%
At least 5%
100% 16% or above
(3.2)%

0%

Percentage of 
one-third of
 award vesting
0%
25%
100%
0%

1  FTSE 51-150 index excluding investment trusts and companies in the FTSE oil, gas and mining sectors.

2  The first EPS performance condition is calculated by reference to the post-tax EEV operating profit (on a fully diluted per share basis). This measure excludes the direct impact 

of stock market fluctuations and changes in economic assumptions on the final year’s performance. 

3  The second EPS performance condition is calculated by reference to an adjusted post-tax EEV operating profit, which strips out the unwind of the discount rate. 

This adjustment is intended to remove indirect impacts of stock market fluctuations and economic assumptions from all years, thus removing any impact from the 
opening value of in-force business and the risk-free rate in the final year’s performance. 

4  Straight-line vesting occurs between threshold and maximum vesting. 

5  No discretion was exercised by the Committee to override the outcome referred to above.

Therefore, the total percentage of the 2018 PSP awards vesting was 9%, which resulted in the following awards to the Executive Directors:

Director
Andrew Croft
Craig Gentle
Ian Gascoigne

Total number of 
shares granted
96,656
69,890
69,890

Percentage of 
awards vesting
9
9
9

Number of 
shares vesting
8,699
6,290
6,290

Value of shares 
vesting (£) 1
89,355
64,610
64,610

1  As these awards will not actually vest until 26 March 2021, a deemed share price is used to calculate the value of shares vesting for the purposes of this Report. This is taken 

as the three-month average to 31 December 2020 being £10.27.

Granting of PSP awards in 2020 
Details of PSP awards (at nil-cost option) granted to the Executive Directors in 2020 are set out in the table below:

Director
Andrew Croft

Craig Gentle

Ian Gascoigne

Type of award

Basis of award 
granted
Nil-cost option 200% of salary 
of £568,218
Nil-cost option 200% of salary 
of £410,865
Nil-cost option 200% of salary 
of £410,865

Average share 
price at 
date of grant

Number of SJP 
shares over which 
award was granted 1

Face value 
of award 
(£’000)

£7.13

159,387

1,136

£7.13

115,249

£7.13

115,249

822

822

Percentage of 
face value that 
would vest at 
threshold 
performance

25%

25% 

25% 

1  The number of shares awarded was calculated based on the average share price over a period of three days prior to the date of grant on 26 March 2020, being £7.13 per share. 

The face value of the award figure is calculated by multiplying the number of shares awarded by the average share price figure of £7.13.

2  PSP awards are structured as nil-cost options and there is therefore no exercise price payable on exercise. Dividend equivalents accrue to the Executive Directors between the 
date of grant and exercise of the award (up to a maximum of six years from date of grant), but are released only to the extent that awards vest. Awards in 2020 were based on 
the achievement of two equally weighted metrics: (a) Average annual adjusted EPS growth, based on EEV, in excess of RPI, with the scale starting at RPI+5% and extending to 
RPI+16% ; and (b) TSR performance relative to a composite benchmark of FTSE 51 to 150, excluding investment trusts and companies in the oil, gas and mining sectors. For 
each performance metric. At threshold, 25% of the relevant element vests, rising on a straight-line basis to 100% for attainment of levels of performance between threshold 
and maximum targets. These awards also have a post-vesting holding period of two years from the vesting date. 

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATION129

2.1.4 Share awards (audited)
The tables below set out details of share awards that have been granted to individuals who were Executive Directors during 2020 and which 
had yet to vest or be exercised at some point during the year. The performance periods for all share awards run for a period of three years, 
ending on 31 December of the year immediately preceding the vesting date.

Performance Share Plan awards outstanding

Director
Andrew Croft

Craig Gentle

Ian Gascoigne

Date of grant
24 March 2016
27 March 2017
26 March 2018
25 March 2019
25 March 2020

Market price 
at grant
£9.10
£10.57
£10.80
£9.92
£7.13

26 September 2016 
27 March 2017
26 March 2018
25 March 2019
25 March 2020

24 March 2016
27 March 2017
26 March 2018
25 March 2019
25 March 2020

£9.53 
£10.57
£10.80
£9.92
£7.13

£9.10
£10.57
£10.80
£9.92
£7.13

Shares 
originally 
awarded
73,874
71,405
96,656
107,537
159,387

48,805 
23,741
69,890
77,757
115,249

73,874
71,405
69,890
77,757
115,249

Face value (£) 1 Shares vested
63,063
44,912
–
–
–

672,253
754,751
1,043,885
1,066,767
1,136,429

Vesting date
24 March 2019
27 March 2020
26 March 2021
25 March 2022
25 March 2023

465,112 
250,942
754,812
771,349
821,725

672,253
754,751
754,812
771,349
821,725

41,662  26 September 2019 
27 March 2020
14,932
26 March 2021
–
25 March 2022
–
25 March 2023
–

63,063
44,912
–
–
–

24 March 2019
27 March 2020
26 March 2021
25 March 2022
25 March 2023

Remaining 
unexercised at 
31 December 
2020
63,063
44,912
96,656
107,537
159,387

41,662 
14,932
69,890
77,757
115,249

63,063
44,912
69,890
77,757
115,249

1  The face value of the award figure is calculated by multiplying the number of shares awarded by the average share price figure of £7.13.

Deferred Bonus Scheme – shares held during 2020
The table below sets out details of the awards held by the Executive Directors under the deferred element of the annual bonus scheme during 
2020:

Director
Andrew Croft

Craig Gentle

Ian Gascoigne

Balance at 
1 January 
2020
24,344
23,930
24,806
–

9,431
23,930
17,936
–

24,344
23,930
17,936
–

Released 
in year 1
24,344
–
–
–

9,431
–
–
–

24,344
–
–
–

Awarded 
in year 2
–
–
–
15,346

–
–
–
11,096

–
–
–
11,096

Balance at 
31 December 
2020 3
–
23,930
24,806
15,346

–
23,930
17,936
11,096

–
23,930
17,936
11,096

Vesting date
28 July 2020
26 March 2021
25 March 2022
25 March 2023

28 July 2020
26 March 2021
25 March 2022
25 March 2023

28 July 2020
26 March 2021
25 March 2022
25 March 2023

1  These deferred share awards were awarded on 24 March 2017 and were equal in value to 50% of the Director’s 2016 total annual bonus. 

2  These deferred share awards were awarded on 25 March 2020 and were equal in value to 50% of the Director’s 2019 total annual bonus. These shares will be held for 

a restricted period ending on 25 March 2023. The price used to calculate the award was the three-day average prior to the invitation (28 February, 2 and 3 March 2020) 
which was £10.11.

3  Outstanding awards at the year end relate to deferred share awards awarded in 2018, 2019 and 2020 (see (2) above). The share price used to calculate the 2018 award was 

£9.63 and that for the 2019 award was £10.04.

4  The vesting period for these awards which were due to vest on 27 March 2020 was extended to 28 July 2020. During this period awards remained at risk of forfeiture.

Further details of the deferred element of the annual bonus scheme are set out on page 138. Dividends accrue to the Executive Directors 
during the three-year period while the shares are subject to forfeiture, and details of these dividends are set out on page 138.

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE130

5

Report of the Remuneration Committee continued

2.1.4 Share awards (audited) continued

Save As You Earn (SAYE) share option scheme – shares held during 2020
Details of the options held by the Directors in 2020 under the SAYE scheme and any movements during the year are as follows:

Director
Andrew Croft
Craig Gentle

Ian Gascoigne

Options held at 
1 January 
2020
987
1,066

1,167
–

Granted 
in year
–
–

–
221

Lapsed 
in year
–
–

–
–

Exercised 
in year
–
1,066

Options held at
 31 December 
2020
987
–

Exercise 
price
£9.11
£8.44

Dates from 
which exercisable
01 May 2021 to 31 October 2021 
01 May 2020 to 31 October 2020

–
–

1,167
221

£7.71
£8.13

01 May 2022 to 31 October 2022
01 May 2023 to 31 October 2023

At 31 December 2020 the mid-market price for the Company’s shares was £11.34. The range of prices between 1 January 2020 and 
31 December 2020 was between £6.60 and £11.96. The share price on the date Craig Gentle exercised 1,066 options was £9.77.

Share Incentive Plan – shares held during 2020 
The table below sets out details of the awards held by the Directors under the Share Incentive Plan during 2020:

Director
Andrew Croft 

Craig Gentle

Ian Gascoigne 

Balance at 
1 January 
2020
642
325
167
174
188
181
192
–

Partnership 
shares 
allocated
 in year 1
–
–
–
–
–
–
–
252

188
192

502
210
167
174
188
181
192
–

–
–

–
–
–
–
–
–
–
252

Matching 
shares 
allocated 
in year 2
–
–
–
–
–
–
–
25

–
–

–
–
–
–
–
–
–
25

Dividend 
shares 
allocated
 in year 3
–
–
–
–
–
–
–
–

Balance at 
31 December
2020
642
325
167
174
188
181
192
277

–
–

–
–
–
–
–
–
–
–

188
192

502
210
167
174
188
181
192
277

Holding period (matching shares)
26 March 2010 to 26 March 2013
26 March 2013 to 26 March 2016
26 March 2015 to 26 March 2018
24 March 2016 to 24 March 2019
24 March 2017 to 24 March 2020
29 March 2018 to 29 March 2021
25 March 2019 to 25 March 2022
25 March 2020 to 25 March 2023

24 March 2017 to 24 March 2020
25 March 2019 to 25 March 2022

28 March 2011 to 28 March 2014
26 March 2014 to 26 March 2017
26 March 2015 to 26 March 2018
24 March 2016 to 24 March 2019
24 March 2017 to 24 March 2020 
29 March 2018 to 29 March 2021
25 March 2019 to 25 March 2022
25 March 2020 to 25 March 2023

1  Partnership shares are shares awarded in return for an investment of between £10 and £1,800. Partnership shares were awarded to Andrew Croft, Craig Gentle and 

Ian Gascoigne on 25 March 2020 at a price of £7.13 per share, in return for £1,800 being deducted from pre-tax salary.

2  For every ten Partnership shares acquired, the Company awards one matching share. Matching shares were also awarded on 25 March 2020 in relation to the Partnership 

shares mentioned above.

3  The Partnership, dividend and matching shares will be held by an employee benefit trust on behalf of the Director. The matching and dividend shares must be held for a 

minimum period of three years from the date of the award.

Between 1 January 2021 and 24 February 2021 there were no exercises or other dealings in the Company’s share awards by the Directors.

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATION131

2.1.5 Shareholding requirements and Directors’ share interests (audited)

Shareholding requirements
As from 2018, the Executive Directors were required to build up a shareholding equivalent to 200% of salary in Company shares. As from 
2020, the Chief Executive was required to build up a shareholding equivalent to 300% of salary in the Company shares. All of the Executive 
Directors, except for Craig Gentle, have already met the shareholding requirements (as shown in the table overleaf). As Craig Gentle joined the 
Board on the 1 January 2018, under the Policy, he has five years in which to build up his shareholding to meet the requirements. Whilst our 
Policy aims to broadly align with market expectations, in practice, the longest-serving Executive Directors continue to maintain shareholdings 
that far exceed the stated Policy. This demonstrates their commitment to the long-term success of the Company and upholding the values 
that underpin our culture (see page 14 for further details on our values).

Director
Andrew Croft
Craig Gentle
Ian Gascoigne
Iain Cornish
Emma Griffin
Rosemary Hilary
Simon Jeffreys
Baroness Morrissey DBE
Lesley-Ann Nash
Baroness Wheatcroft
Roger Yates

Percentage of base salary 
held in SJP shares as at 
31 December 
2020 1
1,383%
96%
2,011%

Shares held at 
1 January 
2020
728,268
51,677
763,940
6,500
–
–
18,364
–
–
2,500
30,000

Shares held at 
31 December 
2020
719,547
59,390
749,802
6,500
–
–
18,364
–
–
2,500
30,000

1  Calculated using the mid-market price at 31 December 2020 of £11.34 and the base salary as at 31 December 2020. The overall percentage of base salary excludes the 

shares that would need to be sold to meet the notional tax and employee National Insurance Contributions on bonus share awards that remained in their periods of deferral. 

2  The interests of the Executive Directors set out above include Deferred Bonus Scheme (DBS) awards held in trust for the Directors, details of which are set out on page 129. 

The interests of the Executive Directors also include awards under the Share Incentive Plan, details of which are set out on page 130.

3  The Company’s register of Directors’ interests contains full details of Directors’ shareholdings and any share awards under the Company’s various share schemes.

4  Disclosure of the Directors’ interests in share awards is given on pages 129 and 130 and also in Note 24 – Related Party Transactions.

5  Paul Manduca was not a Director of the Company during the year ended 31 December 2020. As at the date of this report he did not hold any shares.

Between 1 January 2021 and 24 February 2021 there were no transactions in the Company’s shares by the Directors.

Executive Directors’ shareholdings and outstanding share awards

Executive Director
Andrew Croft
Craig Gentle
Ian Gascoigne

Beneficially 
owned at 
31 December 
2020 1
719,547
59,390
749,802

Outstanding 
PSP awards 
(performance 
conditions) 2
471,555
319,490
370,871

SAYE options 
(no performance 
conditions) 3
987
–
1,388

Outstanding 
DBS awards 
(no performance 
conditions) 4
64,082
52,962
52,962

SIP shares 
(no performance 
conditions) 5
2,146
380
1,891

1  Beneficially owned shares include those DBS awards and SIP shares set out in columns (4) and (5) above.

2  Details of the PSP awards (including options that are vested but have not been exercised) are set out on page 129.

3  Details of the SAYE options (including options that are vested but have not been exercised) are set on page 130.

4  Details of DBS awards are set out on page 129.

5  Details of the SIP shares are set out on page 130.

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE132

5

Report of the Remuneration Committee continued

2.1.6 Dilution (unaudited)
Dilution limits agreed by shareholders at the time of shareholder approval of the various long-term incentive schemes allow for up to 10% 
of share capital in ten years to be used for grants to employees and members of the St. James’s Place Partnership under all share 
schemes (i.e. both the employee and Partner share schemes), and up to 5% of share capital in ten years to be used for grants to 
employees under discretionary schemes.

The table below sets out, as at 31 December 2020, the number of new ordinary shares in the Company which have been issued, or are 
capable of being issued (subject to the satisfaction of any applicable performance conditions), as a result of options or awards granted under 
the various long-term incentive schemes operated by the Company in the ten years prior to 31 December 2020.

Share scheme
SAYE schemes
Executive share schemes
Partners’ share schemes
Total

Number of new 
ordinary shares 
of 15 pence each
4,013,690
15,596,263
15,351,846
34,961,799

Percentage of 
total issued share 
capital as at 
31 December 
2020
0.75%
2.90%
2.86%
6.51%

In addition, as at 31 December 2020, the Group’s Employee Share Trust held 2,367,737 shares in the Company which were acquired to meet 
awards made under the PSP, Company Share Option Plan, Deferred Bonus Scheme and Restricted Share Plan. The number of shares in the 
Company held in the Share Incentive Plan Trust as at 31 December 2020 was 509,891.

2.1.7 Total shareholder return performance and CEO pay over the same period (unaudited)
The graph below shows a comparison of the Company’s TSR performance against the FTSE All-Share Index over the last ten financial years. 
The Company considers this to be the most appropriate comparative index, given the broad nature of the index and the companies within it.

This graph shows the value, by 31 December 2020, of £100 invested in St. James’s Place on 31 December 2010, compared with the value of 
£100 invested in the FTSE All Share Index on the same date. The other points plotted are the values at intervening financial year ends.

)
d
e
s
a
b
e
r
(
£
e
u
a
V

l

600

500

400

300

200

100

0

St. James’s Place

FTSE All Share

31/12/10 31/12/11 31/12/12 31/12/13 31/12/14 31/12/15 31/12/16 31/12/17 31/12/18 31/12/19

31/12/20

The table below shows the total remuneration figure for the Chief Executive over the last ten financial years. The total remuneration figure 
includes the annual bonus and long-term incentive awards which vested based on performance in those years (and ending in that year for 
PSP scheme awards).

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Year ending 31 December

David Bellamy

Andrew Croft

Total  
remuneration
Annual bonus  
(% of maximum)
LTIP vesting  
(% of maximum)

£1,998,758 £2,410,380 £3,362,651 £3,646,514 £3,115,230 £2,631,667 £2,458,020 £1,886,774 £1,421,554 £792,252

63%

83%

46%

87%

98%

95%

95%

93.3%

96.67%

96.67%

62%

37.5%

96%

100%

100%

87.94%

85.3%

62.9%

0%

9%

1  The deemed value of the PSP award in the table above for 2020 is £99,286. This value reflects a decrease of £0.53 in the St. James’s Place share price over the vesting period 
of -4.85% (the share price of the PSP award on the date of grant was £10.80 and the deemed share price on the date of vesting was £10.27, calculated as set out in Note 2 
below).

2  As the actual vesting date for the PSP (performance period ending 31 December 2020) is not until 26 March 2021, a deemed value has been used. This is the average of 
the Company’s share price in the three-month period to 31 December 2020, being £10.27. The 2019 figure for total remuneration has been updated by substituting the 
three-month average figure used to calculate the value of long-term incentive awards in last year’s Report by a revised figure based on the Company’s share price on the 
date of vesting on 27 March 2020, being £7.70.

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATION 
 
133

2.1.8 Percentage change in remuneration of all Directors and employees (unaudited)
As the Company has no employees, the table below shows the percentage change in the salary/fee, benefits and annual bonus for each 
Director against all UK employees of the Group between 31 December 2019 and 31 December 2020.

Executive Directors (% change)

Non-executive Directors (% change)2

Remuneration element
Salary/fee 3
Benefits 1
Bonus

Average
 employee 
(% change)
5.0
3.1
(100)

A Croft I Gascoigne C Gentle
(2.2)
(6.1)
(100)

(2.2)
–
(100)

(2.2)
(0.4)
(100)

Baroness
 Morissey 

I Cornish
(2.2)
(53.5)
–

E Griffin S Jeffreys
14.5
(34.2)
–

– 4
–
–

R Hilary 5
686.2
–
–

DBE 4 L-A Nash 4
–
–
–

–
–
–

Baroness 
Wheatcroft
20.1
(100)
–

R Yates
13.5
–
–

1  See the Benefits note on page 125 for further details on the benefits for Directors.

2  The base fee for Non-executive Directors was increased by 26.4 % for 2020 following a review carried out in 2019.

3  The change in the salary for average employees is higher than the average salary increase of the workforce referred to in the Chair’s annual statement in last year due to salary 

increases in respect of promotions and role changes being taken into account.

4  Emma Griffin, Baroness Morrissey DBE and Lesley-Ann Nash were all appointed during 2020.

5  The significant increase in Rosemary Hilary’s fee is due to her having not served a full year in 2019. Rosemary Hilary was also appointed as chair of the Risk Committee 

on 19 August 2020.

2.1.9 Relative importance of spend on pay (unaudited)
The following table sets out the percentage change in profit, dividends and overall spend on pay in the year ending 31 December 2020, 
compared to the year ending 31 December 2019.

IFRS profit after tax 1
EEV operating profit before tax 1 
Dividends 2
Employee remuneration costs

2019

£’Million
146.6
952.0
267.1
195.2

2020

£’Million
262.0
919.0
206.8
193.2

Percentage
 change 

+79%
-3%
-23%
-1%

1  IFRS profit after tax has been presented to enable comparison between different companies, as it is a measure defined by International Financial Reporting Standards. 

EEV operating profit before tax is an alternative performance measure (for further details see the Glossary of Alternative Performance Measures on page 233), which has 
been presented as it is the financial performance measure upon which bonuses are based. Further information about these measures is set out in the Financial Review on 
pages 54 to 72.

2  Dividends for 2019 includes the withheld amount of 11.22 pence per share which has now been reinstated as a further 2019 interim dividend and will be paid on 24 March 

2021 to shareholders on the register on 5 March 2021.

2.1.10 CEO pay ratio (unaudited)

Year
2020
2019
2018

Salary
Total pay

Method
Option A
Option A
Option C

CEO pay

£
537,049
792,252

25th percentile
 pay ratio
25:1
45:1
62:1

Median 
pay ratio
16:1
28:1
42:1

75th percentile
 pay ratio
10:1
17:1
21:1

P25 pay

£
30,000
31,806

P50 pay

£
37,335
50,000

P75 pay

£
59,000
77,876

For 2020, we have chosen to calculate the CEO pay ratio using Option A, which requires us to calculate the pay and benefits for all UK 
employees, using the same methodology as is used to calculate the CEO’s ‘single figure’, which provides a more accurate comparison 
between the CEO and the workforce. This enabled us to identify the three individuals at the 25th, 50th and 75th percentiles (known as P25, 
P50 and P75, respectively) as at 31 December 2020, and their pay figures are then used to calculate the ratio. We have chosen this option as 
it uses the most statistically accurate methodology. 

The CEO pay ratio has fallen year-on-year across all three quartiles over the last three years. However, in 2020 it has reduced significantly 
and this is due to a number of factors. An agreed 20% reduction in the salaries of Directors and Executives during May, June and July 
resulted in the Chief Executive’s base salary being lower than in 2019, whereas the workforce saw an average increase. The most significant 
impact relates to elements of variable pay; the annual bonus and LTIP awards vesting. All employees participate in an annual bonus scheme 
and, although bonuses were not paid to any employees for 2020, those received in prior years made up a larger proportion of the Chief 
Executive’s total pay than was the case for the wider workforce. The challenging market conditions during the three-year performance period 
of the Chief Executive’s PSP awards, which ended on 31 December 2020, resulted in lower vesting outcomes. 

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE134

5

Report of the Remuneration Committee continued

2.1.10 CEO pay ratio (unaudited) continued
As none of the three employees identified at the 25th, 50th and 75th percentiles are eligible to receive PSP Awards it would not have 
impacted their total pay, whereas the Chief Executive saw the value of his PSP awards vesting falling from £404,136 in 2019, to £99,286 in 
2020. The Committee continues to believe that the median ratio is consistent with our pay, reward and progression policies for employees 
which related pay levels to performance and market benchmarks. However, it recognises that the reduction in the ratio in 2020 has been 
significantly influenced by both COVID-19 and business and market performance.

2.2. Remuneration Committee (unaudited)

2.2.1 Role, activities and performance of the Committee
The Committee’s primary purpose is to ensure that there is a clear link between reward and performance and that the Policy structure and 
levels of remuneration for both Executive Directors (EDs), FCA Remuneration Code Staff and Solvency II Staff (the latter two are referred to 
as Code Staff) are appropriate. In particular, the Committee reviews the list of those employees who are considered to be Code Staff and 
monitors compliance with the remuneration codes in relation to that population. When determining the appropriateness of remuneration 
the Committee pays particularly attention to the remuneration paid to the wider workforce (in particular Director pay ratios and relative 
importance of spend) and the overall competitiveness of packages when compared to peers. The key responsibilities of the Committee 
are set out on in its terms of reference, which can be found on the Company’s website www.sjp.co.uk.

The Committee’s key areas of activity during the year included: 

Topic

Summary of activity

Bonus objectives 
and new awards

Payments to EDs 
and Code Staff

PSP awards and 
vestings

Assessing risk

Monitoring the 
remuneration of 
employees
Regulatory 
developments and 
feedback from 
investors
Implications of 
COVID-19

The Committee considered and set the strategic objectives for 2020 and approved the 2019 
bonus awards, having reviewed individual and collective performance again the 2019 
objectives.
In accordance with best practice and the requirements of relevant regulation, certain 
subsidiaries within the Group are required to maintain remuneration codes. The Committee 
considers these codes and makes recommendations to subsidiary boards as required. 
In addition, the Committee is responsible for agreeing the lists of Code Staff to which the 
codes applied.
Determining the grants and performance conditions for PSP awards to be made to Directors, 
senior management and Code Staff. The Committee also considered whether there were 
any circumstances which warranted the application of malus or clawback provisions, or the 
exercise of discretion permitted under scheme rules. 
Assessing the alignment of the Group’s remuneration policies with risk appetite and 
regulatory requirements, and seeking assurance from the Chief Risk Officer, and relevant 
management from across the business, that the remuneration outcomes were in line with 
the policies, were appropriate, and did not warrant discretionary changes. 
Receiving regular updates on the remuneration structure for the wider workforce, including 
specific demographic data by region and gender and the CEO pay ratio, to assist in setting 
remuneration for Executive Directors that is not misaligned to that of the wider workforce. 
Regular updates were received from the Company Secretary and the Committee’s 
remuneration advisers on regulatory developments, investor guidelines and feedback from 
investor meetings. These were taken into account by the Committee when determining 
remuneration outcomes and the application of the Policy for future periods.
Throughout the year, the Committee monitored and considered the implications of the 
COVID-19 pandemic on in-flight and future remuneration awards. The Committee has 
considered guidance published by regulators and investor bodies as well as specific 
feedback received from shareholders. 

Find out more

  See page 126

  See page 128

  See pages 122, 
133 and 134

  See page 121

The Committee’s effectiveness was reviewed by the Board as part of its overall assessment of its effectiveness (see page 102) and the Board 
remains satisfied that, as a whole, the Committee has the experience and qualifications necessary to successfully perform its role.

2.2.2 Committee membership and attendance in 2020
This is set out on page 121. No Director was present when their own remuneration was considered or agreed.

2.2.3 Advisers to the Committee
In 2017 the Committee appointed, via a tender process, independent remuneration consultants from the Executive Compensation Practice 
of Aon plc (Aon), to advise on remuneration matters generally. During 2020, Aon announced that it would cease to offer remuneration 
committee advice to UK listed companies. The consultants advising the Committee subsequently joined Alvarez and Marsal (A&M), a 
large global consulting firm with an existing compensation and benefits practice. Given the short notice and the wider uncertainty caused 

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATION135

by the COVID-19 pandemic, the Committee decided that engaging A&M until the end of the current reporting cycle would ensure continuity 
of advice during a period of uncertainty. A&M’s appointment will be reviewed during 2021. Both Aon and A&M are signatories to the 
Remuneration Consultants’ Code of Conduct, which requires their advice to be impartial, and both firms confirmed their compliance with 
the Code to the Committee. Following A&M’s appointment, it was agreed that Aon would be retained to provide the Committee with TSR 
peer group analysis.

The aggregate total fees paid to Aon and A&M for the advice provided to the Committee and TSR peer group analysis during the year were 
£57,315 (excluding VAT). Fees are charged on a ‘time spent’ basis. Of this total, £45,068 was paid to Aon (including £10,800 for TSR peer 
group analysis) and £12,247 to A&M. 

Certain subsidiaries of Aon have provided services to the Group, not related to Directors’ remuneration, during 2020 for which the fees were 
£8,400. The Committee had been advised of the basis on which Aon’s Executive Compensation Practice was organised and managed as 
part of the wider Aon organisation and the basis on which its staff are remunerated and was satisfied that the additional services provided 
by other Aon group companies did not in any way compromise the independence of advice provided to the Committee.

2.2.4 Voting at the 2020 Annual General Meeting
The votes cast at the 2020 Annual General Meeting, held on 7 May 2020, in respect of the resolutions on the Directors’ Remuneration Report 
and the Directors’ Remuneration Policy are summarised below.

Votes for:
Votes against:
Total votes cast:
Total votes withheld:

Directors’
 Remuneration 
Report vote
394,152,448
20,268,888
414,421,336
30,558,831

Percentage
of votes cast

Directors’ 
Remuneration 
Policy vote
95.11% 421,389,944 
4.89% 23,526,651
444,916,595
63,572

Percentage 
of votes cast
94.71%
5.29%

2.3. Implementation of the Remuneration Policy in 2021 (unaudited)

2.3.1 2021 salary 
The base salaries of the Executive Directors will remain unchanged in 2021. The current salaries as at 1 March 2020 and from 1 March 2021 
are as follows:

Executive Director
Andrew Croft
Craig Gentle
Ian Gascoigne

Salary from 
1 March 2020

Salary from 
1 March 2021 

£
568,218
410,865
410,865

£
568,218
410,865
410,865

Percentage 
increase 
0%
0%
0%

2.3.2 Annual bonus for 2021
The Executive Directors’ maximum bonus opportunity for 2021 will be the same as for 2020 being 150% of salary. Half of the annual bonus 
will be determined by EEV operating profit based on the 2021 business plan, and half by key strategic targets. Malus and clawback provisions 
apply to both cash and deferred elements of the bonus.

The Board considers that the performance targets for the annual bonus are commercially sensitive and is not disclosing them at this time. 
The performance metrics and performance against them will be disclosed in the 2021 Remuneration Report to the extent that they do 
not remain commercially sensitive at that time. The strategic element of the 2021 annual bonus will again be assessed using a balanced 
scorecard approach by reference to key strategic targets around the 2021 business plan, including elements relating to clients, shareholders 
and other key stakeholders. The Committee has taken the opportunity to refine the scorecard for 2021 and has aligned the assessment 
categories with the key strategic targets under the 2021 Business Plan, each equally weighted:

•  Build community

•  Making it easier to do business

•  Continued financial strength

•  Deliver value to clients through our IMA

•  Our culture and being a leading responsible business

•  Build and protect brand and reputation

As in 2020, we do not have a specific category for ESG, because the existing targets in a number of categories already reflect our desire to be 
a leading responsible business. 

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE136

5
5

Report of the Remuneration Committee continued

2.3.3 Performance Share Plan awards for 2021
The Executive Directors will each receive a PSP award in 2021 of 200% of salary. The Policy caps PSP awards at 250% of base salary. 
The Committee intends to use this capacity on a prudent and restrained basis, and although the Policy permits the Committee to make 
awards up to the cap, without consulting with shareholders, it does not intend to increase the level of awards for 2021. These awards will be 
subject to a relative TSR performance condition for one-third of the award and earnings per share growth targets for two-thirds of the award 
as follows: 

Performance level hurdle
Below threshold
Threshold
Stretch or above

TSR relative to the FTSE 51 to 150 1

Performance 
required
Below median
Median
Upper quartile or above

Percentage of one 
third of award vesting
0%
25%
100%

Average annual adjusted EPS  
growth in excess of CPI 2

Performance 
required
Below 5%
At least 5%
12% or above

Percentage of two 
thirds of award vesting
0%
25%
100%

1  FTSE 51 to 150, excluding investment trusts and companies in the FTSE oil, gas and mining sectors.

2  The EPS performance condition is calculated by reference to the post-tax EEV operating profit (on a fully diluted per share basis). This measure includes the direct impact of 

stock market fluctuations and changes in economic assumptions on the final year’s performance. 

3  Straight-line vesting occurs between threshold and maximum vesting. 

4  Awards are subject to a three-year performance period. Vested shares cannot normally be sold for a further two years other than to the extent necessary to settle tax on 

vesting or exercise.

5  Malus and clawback provisions apply.

2.3.4 Shareholding requirement
The Chief Executive is required to build and maintain a shareholding equivalent to 300% of salary in the Company’s shares. For other 
Executive Directors, the shareholding requirement is 200% of salary. 

2.3.5 Duration of contracts
The Board of the Company is proposing that each of the Executive Directors be re-elected at the Company’s forthcoming AGM. Although 
the Executive Directors’ services contracts do not have fixed end dates they may be terminated with twelve months’ notice from either the 
Company or from the Executive Director.

2.3.6 Fees for the Board Chair and Non-executive Directors for 2021
The fees for the Board Chair and Non-executive Directors for 2021 and 2020 are as set out below. Providing adequate compensation to all 
Board members is essential if the Board is to be able to recruit and retain high-calibre Directors and maintain effective succession plans for 
all Board roles. As set out in the Chair’s annual statement on page 122, the Committee and the Board agreed not to increase fees in 2021, 
in keeping with the decision taken for all employees. The fees paid to our Non-executive Directors remain below the median for financial 
services companies of comparable size, consistent with the below-median positioning of the CEO’s salary relative to benchmark. In order to 
ensure we were able to attract appropriate candidates to the role of Chair of the Board, the Committee agreed to increase the fee for the new 
Chair to £375,000 per annum. Mindful of Paul Manduca’s responsibilities and time commitments as Chair designate during his induction, 
the Board agreed that his fee for acting as a Non-executive Director for the period from 1 January 2021 until his appointment as Chair of the 
Board, subject to regulatory approval, would be £187,500 per annum.

Chair 1
Base fee (including Committee membership responsibilities) 2
Committee Chair
Senior Independent Director 

Fees from 
1 January to 
31 December 2020

Fees from 
1 January to 
31 December 2021

£
221,707
84,650
23,075
6,212

£
221,707
84,650
23,075
6,212

Percentage 
increase 
from 2020
0%
0%
0%
0%

1  The Chair’s fee will increase to £375,000 when the new Chair is appointed (69.14% increase).

2  Paul Manduca’s fee for acting as a Non-executive Director for the period from 1 January 2021 until his appointment as Chair of the Board is £187,500 per annum, reflecting his 

responsibilities and time commitments as Chair designate during his induction.

No separate Committee membership fees are payable.

This Report was approved by the Board of Directors and signed on its behalf by:

ROGER YATES
Chair of the Remuneration Committee

24 February 2021

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATION137

Section 3: Summary of the 2020 Directors’ Remuneration Policy
The following table summarises each element of the Policy, explaining how each element operates and links to corporate strategy.

A copy of the approved Policy can be found on the Company’s website: www.sjp.co.uk.

Element

Purpose and link to strategy

Operation including maximum opportunity

Performance metrics

Whilst there are no 
performance targets attached 
to the payment of base salary, 
performance is considered in 
the annual salary review 
process alongside those factors 
outlined under ‘Operation’.

N/A

Base salary

To provide the core 
reward for the role.

Sufficient level to recruit 
and retain individuals of 
the necessary calibre, 
taking into account the 
required skills, experience, 
demands and complexity 
of the role.

Pension

Helps recruit and retain 
Executives.

Provides a discrete 
element of the package to 
contribute to retirement 
income

Normally reviewed annually from 1 March, taking into 
account: role, experience and performance of the 
individual; Company performance; external economic 
conditions; average changes in broader workforce 
salary; and periodic benchmarking for each role against 
similar UK listed companies.

Percentage increases will normally be capped at the 
level of increases for the Company’s wider employee 
population. Increase may be higher in exceptional 
circumstances, such as a change in role and/or a 
significant change in responsibility or role size.

Where new appointees have been given a starting salary 
below mid-market level, increases above those granted 
to the wider workforce (in percentage terms) may be 
awarded, subject to individual performance and 
development in the role.
Provide either defined contribution to a pension scheme 
or an equivalent cash amount via non-pensionable 
allowance if the Executive is affected by HMRC limits.

The maximum pension level for Executive Directors who 
joined the Board before the 2018 AGM is currently 20% 
of base salary. This will be reduced to 15% of base 
salary by 1 January 2023. This brings it into line with the 
pension allowance for long-serving employees in the 
wider workforce.

For any Executive Directors joining the Board after the 
2018 AGM, the pension allowances are aligned to that 
of the wider workforce, which is currently an employer 
contribution of 10% of salary on joining, which increases 
with service up to a maximum of 15%. 

Other 
benefits

Operate competitive 
benefits to help recruit, 
retain and support the 
wellbeing of employees.

In response to changes in legislation or similar 
developments, the Company may amend the form 
of an Executive Director’s pension arrangements.
Including but not limited to: 

Company car (or salary supplement in lieu);

N/A

Private medical insurance;

Life cover/Death in service cover;

Critical illness;

Relocation assistance where necessary; and

Use of a driver for business purposes.

Executive Directors are eligible to participate in any 
all-employee share plan (e.g. SIP and SAYE) operated 
by the Company on the same terms as other eligible 
employees. The maximum level of participation is 
subject to limits imposed by HMRC (or a lower cap 
set by the Company).

Any reasonable business expenses (including tax 
thereon) may be reimbursed.

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE138

5

Report of the Remuneration Committee continued

Element

Purpose and link to strategy

Operation including maximum opportunity

Performance metrics

Annual bonus Rewards the 

achievements of annual 
financial and strategic 
business plan targets 
and delivery of key, 
non-financial objectives.

Deferred element aids 
retention, encourages 
long-term shareholding, 
discourages excessive 
risk taking and aligns with 
shareholders’ interests.

Performance metrics 
reflect the key 
performance drivers of 
the annual business plan, 
achievement of which will 
reflect performance in 
line with the Group’s 
strategy.

Performance 
Share Plan

Supports long-term 
retention. 

Focuses the Executive on 
longer-term corporate 
performance and 
objectives.

Aligns interests to those 
of shareholders.

Maximum opportunity for the Executive Directors is 
150% of base salary.

Performance below threshold on a scorecard element 
results in zero payout on that element. Payouts are on 
a scale from 20% to 100% of the maximum opportunity 
for performance between threshold and maximum.

50% of any bonus payable is paid in cash and the 
remaining 50% deferred into SJP shares, the vesting 
of which is normally subject to a three-year continuous 
service requirement but not further performance 
conditions.

Dividends in the form of shares accrue on the deferred 
shares and are paid to the Executive Directors during the 
three-year deferral period. 

All bonus payments are at the discretion of the 
Committee. The Committee has the discretion to 
override formulaic bonus outcomes, where necessary, 
under both financial and non-financial performance 
metrics, to take account of overall performance.

The Company Malus and Clawback Policy applies.

Awards may be granted annually, up to 250% of salary 
as at date of grant. The Committee intends to use this 
maximum capacity prudently. Awards in 2020 for 
existing Executive Directors will not exceed 200% 
of base salary. 

Vesting is usually on the third anniversary of the date 
of grant, dependent on the achievement of stretching 
performance conditions measured over a period of 
three financial years. 

Executive Directors are required to retain vested PSP 
shares, net of tax, for a further period of two years. 

Dividend equivalents may accrue, in the form of shares, 
on awards made between the date of grant and the end 
of the two-year post-vesting holding period. These 
dividend equivalents will be released only to the extent 
that awards vest. 

The Committee has the discretion to override formulaic 
vesting outcomes, where necessary, to take account of 
overall performance.

The Committee has the discretion, in exceptional 
circumstances, to grant and/or settle an award in cash. 

The Company Malus and Clawback Policy applies.

Performance measures, targets 
and weightings are reviewed 
annually and set in line with 
the annual business plan.

Performance is measured over 
one year. At least half of the 
bonus is based on financial 
measures, reflecting the key 
priorities of the business for the 
relevant year. Up to half of the 
annual bonus can be based 
on the achievement of key 
non-financial objectives set 
at the start of the year.

Actual measures and 
weightings may change 
from year to year to reflect the 
business priorities at that time.

Details of performance criteria 
and targets set for the year 
under review and performance 
against them are provided in the 
Annual Report on 
Remuneration. 
Awards vest to the extent of 
achievement of the following 
performance metrics:

EPS growth based on EEV 
adjusted profit; and

Relative TSR performance.

The Committee may choose 
different measures, and 
weightings between them, if it 
deems it appropriate, taking into 
account the strategic objectives 
of the Company.

For each performance metric, 
a threshold and stretch level 
of performance is set. At 
threshold, 25% of the relevant 
element vests, rising on a 
straight-line basis to 100% 
for performance between 
threshold and maximum.

ST. JAMES’S PLACE PLCGOVERNANCE / 43215. REMUNERATION139

Element

Purpose and link to strategy

Operation including maximum opportunity

Performance metrics

Minimum 
shareholding 
requirements

To ensure alignment of 
the long-term interests 
of Executive Directors 
and shareholders.

Post-
cessation 
shareholding 
requirements

To ensure continued 
alignment of the 
long-term interests 
of Executive Directors 
and shareholders 
post-cessation.

Non-
executive 
Directors’ 
fees

To attract high quality, 
experienced Non-
executive Directors.

N/A

N/A

Neither the Chair nor the 
Non-executive Directors are 
eligible for any performance-
related remuneration.

Executives are required to build and maintain a 
minimum shareholding equivalent to 300% of base 
salary for the Chief Executive and 200% of base salary 
for other Executives, to be achieved normally within five 
years of appointment. 

Until the threshold is reached, at least 50% of vested 
shares from the PSP and other share awards (less tax 
liability) must be retained. 
Executives are required to maintain a shareholding 
equivalent to the in-employment shareholding 
requirement immediately prior to departure (or the 
actual share and award holding on departure, if lower) 
for the first year post-cessation; and 50% of the holding 
for the second year post-cessation.

There are appropriate arrangements in place to ensure 
enforceability.
The Chair of the Board is paid an all-inclusive annual fee 
which is reviewed periodically by the Committee.

All Non-executive Directors receive a basic annual fee 
for carrying out their duties, together with additional 
fees being paid in respect of Board Committee 
Chairship and, where appropriate, membership, 
and other responsibilities, with fee levels reviewed 
periodically by the Board. They may also be paid 
additional fees in the event of exceptional levels of 
additional time being required. PLC Board Directors who 
are also members of subsidiary Boards of the Company, 
may receive fees in respect of their duties on the 
subsidiary Boards.

Any reasonable business expenses (including tax 
thereon if applicable) may be reimbursed.

There is no prescribed maximum individual fee level 
or annual increase. Reviews take into account market 
data for similar non-executive roles in other companies 
of a similar size, complexity and/or business to 
St. James’s Place as well as the time commitment of its 
Non-executive Directors. The policy is to pay up to the 
mid-market level based on similar time commitments 
of chair and non-executives in comparable companies. 

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE140

G O V E R N A N C E   

Directors’ Report

The Directors present their report together with the audited Consolidated Financial Statements of the Group for the year ended 31 December 
2020. This report has been prepared in accordance with requirements outlined within The Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 and, together with the Strategic Report, forms the management report as required under the UK 
Financial Conduct Authority’s (FCA) Disclosure and Transparency Rule DTR4.1. Certain information that fulfils the requirements of the 
Directors’ Report can be found elsewhere in this document and is referred to below. This information is incorporated into this Directors’ 
Report by reference. 

Information disclosed in accordance with the requirements of the sections of the FCA’s Listing Rule LR9.8 (Annual Financial Report) and 
Disclosure and Transparency Rule DTR7 (Corporate Governance) that are applicable can be found in the following sections:

Disclosure
Details of long-term incentive schemes
Contracts of significance
Shareholder waivers of dividends
Shareholder waivers of future dividends
Directors’ interests in the Company’s shares
Major shareholders’ interests
Authority to purchase own shares
Internal controls

As permitted by legislation, some of the 
matters required to be included in the 
Directors’ Report have instead been 
included in the Strategic Report:

•  future business developments 

(throughout the Strategic Report);

•  risk management on pages 73 to 80;

•  details of branches operated by the 

Company on page 207; and

•  the Group’s impact on the environment, 
including those disclosures required 
regarding greenhouse gas emissions, on 
pages 42 and 43.

Status of Company
The Company is registered as a public 
limited company under the Companies Act 
2006. For details of the Company’s 
subsidiaries and overseas branches, please 
see Note 22 on pages 207 to 210.

Going concern
In conjunction with its assessment of 
longer-term viability as set out on pages 78 
to 80, the Board concluded that it remained 
appropriate to adopt the going concern 
basis of accounting in preparing the 
Consolidated Financial Statements as it 
believes the Group will continue to be in 
business, with neither the intention nor the 
necessity of liquidation, ceasing trading or 
seeking protection from creditors pursuant 
to laws or regulations for a period of at least 
12 months from the date of approval of the 
Group Financial Statements.

Location
The Directors’ Remuneration Report 
This Directors’ Report
This Directors’ Report
This Directors’ Report
The Directors’ Remuneration Report
This Directors’ Report
Corporate Governance Report
The Report of the Audit Committee

Share capital 
Structure of the Company’s capital
As at 31 December 2020, the Company’s 
issued and fully paid-up share capital was 
537,343,466 ordinary shares of 15 pence 
each. All ordinary shares are quoted on the 
London Stock Exchange, and can be held 
in uncertificated form via CREST. All shares 
have equal rights to dividends and to 
participate in a distribution on winding up. 
Details of the movement in the issued share 
capital during the year are provided in Note 
19 to the Financial Statements on page 200.

Voting rights
At any General Meeting, on a show of hands, 
each member who is present in person has 
one vote and every proxy present who has 
been duly appointed by a member entitled 
to vote on a resolution has one vote. On a 
poll, every member who is present in person 
or by proxy shall have one vote for every 
share of which he or she is the holder.

Restrictions on voting rights
If any shareholder has been sent a notice 
by the Company under section 793 of the 
Companies Act 2006 and has failed to 
supply the relevant information for a period 
of 14 days, then the shareholder may not (for 
so long as the default continues) be entitled 
to attend or vote either personally or by proxy 
at a shareholders’ meeting, or to exercise 
any other right conferred by membership 
in relation to shareholders’ meetings. 

If those default shares represent at least 
0.25% of their class, any dividend payable 
in respect of the shares will be withheld 
by the Company and (subject to certain 
limited exceptions) no transfer, other than 
an excepted transfer, of any shares held 
by the member in certificated form will 
be registered.

Articles of Association
The full rights and obligations attaching 
to the ordinary shares of the Company are 
set out in the Articles. Holders of ordinary 
shares are entitled to receive the Company’s 
Reports and Accounts; attend, speak and 
exercise voting rights; and appoint proxies 
to attend General Meetings. 

Restrictions on share transfers
There are restrictions on share transfers, 
all of which are set out in the Articles. 
Restrictions include transfers made in 
favour of more than four joint holders and 
transfers held in certificated form. Directors 
may decline to recognise a transfer, unless 
it is in respect of only one class of share and 
lodged (and duly stamped) with the Transfer 
Office. The Directors may also refuse to 
register any transfer of shares held in 
certificated form which are not fully paid. 
Directors may also choose to decline 
requests for share transfers from a US 
Person (as defined under Regulation S of 
the United States Securities Act 1933) that 
would cause the aggregate number of 
beneficial owners of issued shares who 
are US Persons to exceed 70. 

The registration of transfers may be 
suspended at such times and for such 
periods (not exceeding 30 days in any year) 
as the Directors may from time to time 
determine in respect of any class of shares.

The Company is not aware of any 
agreements between shareholders that 
restrict the transfer of shares or voting 
rights attached to the shares.

The interests of the Directors, and any 
persons closely associated, in the issued 
share capital of the Company are shown 
on page 131.

ST. JAMES’S PLACE PLC141

Substantial shareholders
Information provided to the Company by substantial shareholders pursuant to the DTR is published via a Regulatory Information Service.

As at 23 February 2021, the Company had been notified of the following interests disclosed to the Company under DTR5:

Shareholder
M&G Plc
BlackRock, Inc.
BLS Capital Fondsmaeglerselskab A/S
RBC

1  Percentage provided was correct at the date of notification.

Holding at 
31 Dec 2020
33,626,116
34,169,141
27,073,452
16,470,670

Percentage 
held at 
Holding at 
31 Dec 2020 1
23 Feb 2021
33,626,116
6.29%
6.36%
34,169,141
5.05% 26,667,589
16,470,670
3.07%

Percentage 
held at 
23 Feb 2021 1
6.29%
6.36%
4.96%
3.07%

Results and dividends 
The Financial Review on pages 54 to 72 
sets out the consolidated results for 
the year. 

No interim dividend was paid during 
2020 in respect of the year ended 
31 December 2020. In 2019, an interim 
dividend of 18.49 pence per share, which 
equates to £98.5 million, was paid in respect 
of the year ended 31 December 2019 on 
27 September 2019. A second interim 
dividend of 20.00 pence per share, which 
equates to £107.1 million, was paid in 
respect of the year ended 31 December 
2019 year on 27 May 2020 to shareholders 
on the register at the close of business on 
11 May 2020. This second interim dividend 
in respect of the year ended 31 December 
2019 year replaced the withdrawn final 
dividend proposed of 31.22 pence per share, 
with the 11.22 pence per share difference 
withheld until such a time as the financial 
and economic impacts of COVID-19 
become clearer. Following further review, 
the Board has determined that it no longer 
needs to continue with this retention and 
has declared a ‘withheld 2019 dividend’ of 
11.22 pence per share which equates to 
£60.3million. The withheld 2019 dividend 
will be paid as an interim dividend on 
24 March 2021 to shareholders on the 
register at the close of business on 5 March 
2021. The Directors also recommend that 
shareholders approve a final dividend of 
38.49 pence per share, which equates to 
£206.8 million, in respect of the year ended 
31 December 2020 to be paid on 
21 May 2021 to shareholders on the register 
at the close of business on 16 April 2021.

Details of the Dividend Reinvestment Plan 
(DRP) are set out on page 230.

Our people
Details of the Company’s approach to 
maintaining an appropriately skilled and 
diverse workforce, including recruitment 
practices, development opportunities, 
employee engagement and equal 
opportunities can be found in the Our 
Responsible Business report on pages 
30 to 49. 

The Workforce Engagement section of the 
Corporate Governance report (page 91) 
summarises how the Board has engaged 
with employees. This engagement and the 
presence of a designated Non-executive 
Director on the Board, ensures that the 
Board is able to take account of interests 
of employees in its discussions and when 
making decisions. Engagement during 2020 
has contributed to the Board’s consideration 
of key strategic topics and the 
determination of policies affecting the 
workforce and has helped to inform a 
future-decision making around flexible 
working and our strategy regarding 
employee awards. 

Fostering business relationships
Engagement with the Board’s key 
stakeholders, including suppliers and 
clients, is summarised in the Corporate 
Governance Report on pages 90 and 92. 
In many cases the Group’s primary point 
of engagement with these stakeholders 
is through the business, where regular 
dialogue is maintained. Focus on strategic 
topics and regular reporting from 
management enables the Board to establish 
a clear view of business relationships with 
these stakeholders and has provided 
important context in its deliberations and 
decision-making. Further details are set out 
in the section 172(1) Statement on pages 
88 to 95.

Significant contracts  
and change of control
The Company has a number of contractual 
arrangements which it considers essential 
to the business of the Company. 
Specifically, these are committed loan 
facilities from a number of banks and 
arrangements with fund managers and 
third-party providers of administrative 
services.

A change of control of the Company may 
cause some agreements to which the 
Company is a party to alter or terminate. 
These include bank facility agreements, 
securitisation arrangements and employee 
share plans.

The Group had committed facilities totalling 
£457.4 million as at 23 February 2021 
which contain clauses which require 
lender consent for any change of control. 
In addition, the Group guarantees the 
obligations of loans made to Partners 
in connection with facilities agreed with 
various lenders totalling £281.0 million in 
aggregate. Should consent not be given, 
a change of control would trigger 
mandatory repayment of the said facilities.

The Group also had committed 
securitisation facilities totalling 
£175.0 million which contain clauses which 
require lender consent for any change of 
control. Should such consent not be given, 
a change of control would trigger early 
amortisation of the facilities.

All the Company’s employee share plans 
contain provisions relating to a change of 
control. Outstanding awards and options 
may vest and become exercisable on 
a change of control, subject where 
appropriate to the satisfaction of any 
performance conditions at that time 
and pro-rating of awards.

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE142

G O V E R N A N C E   

Directors’ Report continued

Disclosure of information to auditors
Each of the Directors, at the date of approval 
of this report, confirms that: 

•  so far as each Director is aware, there 

is no relevant audit information of which 
the auditors are unaware; and

•  each Director has taken all steps that he 
or she ought to have taken as a Director 
to make himself or herself aware of any 
relevant audit information and to establish 
that the Company’s auditors are aware of 
such information.

This confirmation is given and should be 
interpreted in accordance with the 
provisions of section 418 of the Companies 
Act 2006.

On behalf of the Board:

ANDREW CROFT
Chief Executive

CRAIG GENTLE
Chief Financial Officer

24 February 2021

Financial instruments
An indication of the Group’s use of financial 
instruments can be found in Note 17 to the 
Financial Statements on pages 188 to 198.

Directors and Directors’ indemnities
Details of the Directors of the Company at 
the date of this Report and during the year 
ended 31 December 2020 can be found in 
the Corporate Governance Report on pages 
84 and 85. Details of the indemnity 
provisions in place for the Directors, 
including qualifying third-party indemnity 
provisions, can be found on page 100.

Political and charitable donations
It is the Group’s policy not to make any 
donations to political parties within the 
meaning of the definitions set out in the 
Political Parties, Elections and Referendums 
Act 2000 and sections 362 to 379 of the 
Companies Act 2006. During the year we 
have donated £4.9 million to the 
St. James’s Place Charitable Foundation, 
more details of which can be found on 
pages 48 and 49.

Annual General Meeting
The Company plans to hold its Annual 
General Meeting on Monday 17 May 2021. 
Full details of the meeting, including 
location, time and the resolutions to be put 
to shareholders at the meeting, are included 
in a separate Notice of Annual General 
Meeting, which is available on our website.

Important events since  
the financial year-end
Details of important events affecting the 
Group since 31 December 2020 can be 
found in the Chief Executive’s Report on 
pages 4 to 9.

ST. JAMES’S PLACE PLCStatement of Directors’ Responsibilities

143

Each of the Directors, whose names and 
functions are listed in the Board of Directors 
section of the Annual Report and Accounts 
confirm that, to the best of their knowledge:

•  the Parent Company Financial 

Statements, which have been prepared 
in accordance with United Kingdom 
Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards, 
comprising FRS 101 ‘Reduced Disclosure 
Framework’, and applicable law) give a 
true and fair view of the assets, liabilities, 
financial position and profit of the Parent 
Company;

•  the Group Financial Statements, which 
have been prepared in accordance with 
IFRSs adopted pursuant to Regulation 
(EC) No 1606/2002 as it applies in the 
European Union, give a true and fair view 
of the assets, liabilities, financial position 
and profit of the Group; and

•  the Strategic Report includes a fair review 
of the development and performance 
of the business and the position of the 
Group and Parent Company, together 
with a description of the principal risks 
and uncertainties that it faces.

By order of the Board:

ELIZABETH KELLY
Company Secretary

24 February 2021

•  make judgements and accounting 
estimates that are reasonable and 
prudent; and

•  prepare the Financial Statements 
on the going concern basis unless 
it is inappropriate to presume that 
the Group and Parent Company will 
continue in business.

The Directors are also responsible for 
safeguarding the assets of the Group and 
the Parent Company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Group 
and Parent Company’s transactions and 
disclose with reasonable accuracy at any 
time the financial position of the Group and 
the Parent Company and enable them to 
ensure that the Financial Statements and 
the Directors’ Remuneration Report comply 
with the Companies Act 2006 and, as 
regards the Group Financial Statements, 
Article 4 of the IAS Regulation. 

The Directors are responsible for 
the maintenance and integrity of the 
Group’s website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of Financial Statements may 
differ from legislation in other jurisdictions.

Directors’ confirmations
The Directors consider that the Annual 
Report and Accounts, taken as a whole, 
is fair, balanced and understandable 
and provides the information necessary 
for shareholders to assess the Group 
and Parent Company’s position and 
performance, business model and strategy.

The Directors are responsible for preparing 
the Annual Report and the Financial 
Statements in accordance with applicable 
law and regulation.

Company law requires the Directors to 
prepare Financial Statements for each 
financial year. Under that law the Directors 
have prepared the Group Financial 
Statements in accordance with international 
accounting standards in conformity with 
the requirements of the Companies Act 
2006. Additionally, the Financial Conduct 
Authority’s Disclosure Guidance and 
Transparency Rules require the directors 
to prepare the Group Financial Statements 
in accordance with international financial 
reporting standards adopted pursuant to 
Regulation (EC) No 1606/2002 as it applies 
in the European Union, and the Parent 
Company Financial Statements in 
accordance with United Kingdom Generally 
Accepted Accounting Practice (United 
Kingdom Accounting Standards, 
comprising FRS 101 ‘Reduced Disclosure 
Framework’, and applicable law). Under 
company law the Directors must not 
approve the Financial Statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and the Parent Company and of the profit 
or loss of the Group and Parent Company 
for that period. In preparing the Financial 
Statements, the Directors are required to:

•  select suitable accounting policies and 

then apply them consistently;

•  state whether, for the Group and 

Company, international accounting 
standards in conformity with the 
requirements of the Companies Act 2006 
and, for the Group, international financial 
reporting standards adopted pursuant 
to Regulation (EC) No 1606/2002 as it 
applies in the European Union have been 
followed for the Group Financial 
Statements and United Kingdom 
Accounting Standards, comprising FRS 
101, have been followed for the Parent 
Company Financial Statements, subject 
to any material departures disclosed and 
explained in the Financial Statements; 

STRATEGIC REPORTFINANCIAL STATEMENTSOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukGOVERNANCE144

IFRS profit before shareholder tax

£327.6m

IFRS profit after tax

£262.0m

IFRS basic earnings per share

49.1p

S T.   J A M E S ’ S   P L A C E   P L C

FINANCIAL STATEMENTS145

Financial Statements

Independent Auditors’ Report to the  
Members of St. James’s Place plc  ............ 146

Consolidated Financial Statements  
under International Financial 
Reporting Standards  .....................................  153

Consolidated Statement  
of Comprehensive Income  ...........................  153

Consolidated Statement  
of Changes in Equity  ......................................  154

Consolidated Statement  
of Financial Position  ......................................  155

Consolidated Statement  
of Cash Flows  ..................................................  156

Notes to the Consolidated Financial 
Statements Under International 
Financial Reporting Standards  ...................  157

Parent Company Financial 
Statements Reporting under 
Financial Reporting Standard 101  .............  214

Supplementary Information: 
Consolidated Financial Statements  
on a Cash Result Basis (unaudited)  ........... 221 

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS146

Independent Auditors’ Report to  
the Members of St. James’s Place plc

Report on the audit of the Financial Statements

Opinion
In our opinion:

•  St. James’s Place plc’s Group Financial Statements and Parent Company Financial Statements (the “Financial Statements”) give a true 
and fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 December 2020 and of the Group’s profit and the 
Group’s cash flows for the year then ended;

•  the Group Financial Statements have been properly prepared in accordance with international accounting standards in conformity 

with the requirements of the Companies Act 2006;

•  the Parent Company Financial Statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable 
law); and

•  the Financial Statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the Financial Statements, included within the Annual Report and Accounts (the “Annual Report”), which comprise: 
Consolidated and Parent Company Statements of Financial Position as at 31 December 2020; the Consolidated Statement of 
Comprehensive Income, Consolidated Statement of Cash Flows, the Consolidated and Parent Company Statements of Changes in Equity 
for the year then ended; and the notes to the Financial Statements, which include a description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

Separate opinion in relation to international financial reporting standards adopted pursuant to Regulation 
(EC) No 1606/2002 as it applies in the European Union
As explained in Note 1 to the Group Financial Statements, the Group, in addition to applying international accounting standards in 
conformity with the requirements of the Companies Act 2006, has also applied International Financial Reporting Standards adopted 
pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union.

In our opinion, the Group Financial Statements have been properly prepared in accordance with International Financial Reporting 
Standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the Financial Statements section of our report. We 
believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the Financial 
Statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided 
to the Group.

Other than those disclosed in Note 5 to the Financial Statements, we have provided no non-audit services to the Group in the period under 
audit.

Our audit approach

Overview

Audit scope
•  The Group Financial Statements comprise the consolidation of approximately 65 individual components, each of which represents an 

individual legal entity within the Group or consolidation adjustments.

•  We assessed each component and considered the contribution it made to the Group’s performance in the year, whether it displayed 
any significant risk characteristics and/or whether it contributed a significant amount to any individual financial statement line item.

•  The above assessment resulted in us identifying nine components that required audit procedures for the purpose of the audit of the 

Group Financial Statements.

•  Eight of the nine components are based in the UK and were audited by the PwC UK audit team. The remaining component is based 

in the Republic of Ireland and was audited by Grant Thornton Ireland.

•  By performing audit procedures on these nine components we achieved coverage greater than 90% of each material financial 

statement line item within the Group’s financial statements.

•  We performed a full scope audit of all material line items in the Parent Company’s Financial Statements

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS147

Key audit matters
•  Valuation of investments with judgemental valuation, being investment properties, derivatives and level 3 investments in the Diversified 

Assets Fund (Group)

•  Valuation of the operational readiness prepayment in respect of the development of an administration platform at an outsourced 

provider (Group)

•  Impact of the COVID-19 pandemic (Group and Parent)

Materiality
•  Overall Group materiality: £14,000,000 (2019: £15,000,000) based on 5.3% of underlying cash generated in the year.

•  Overall Parent company materiality: £14,600,000 (2019: £12,300,000) based on 1% of total assets.

•  Performance materiality: £10,500,000 (Group) and £11,000,000 (Parent company).

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the Financial Statements.

Capability of the audit in detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined in the Auditors’ responsibilities for the audit of the Financial Statements section, to detect material 
misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, 
including fraud, is detailed below.

Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and regulations 
related to breaches of UK and Irish regulatory principles, such as those governed by the Prudential Regulation Authority, the Financial 
Conduct Authority and the Central Bank of Ireland, and we considered the extent to which non-compliance might have a material effect 
on the Financial Statements. We also considered those laws and regulations that have a direct impact on the preparation of the Financial 
Statements such as the Companies Act 2006. We evaluated management’s incentives and opportunities for fraudulent manipulation 
of the Financial Statements (including the risk of override of controls), and determined that the principal risks were related to posting 
inappropriate journal entries to increase revenue or reduce expenditure, and management bias in accounting estimates specifically 
investments with a judgemental valuation, being investment properties, derivatives and level 3 investments in the Diversified Assets 
Fund, and the valuation of the prepayment asset in respect of the development of an administration platform at an outsourced provider 
(see Key Audit Matters). The Group engagement team shared this risk assessment with the component auditors so that they could 
include appropriate audit procedures in response to such risks in their work. Audit procedures performed by the Group engagement 
team and/or component auditors included:

•  Enquiries of compliance, risk, internal audit, and the Group’s legal function, including consideration of known or suspected instances 

of non-compliance with laws and regulation and fraud.

•  Reading key correspondence with the Prudential Regulation Authority, the Financial Conduct Authority and the Central Bank of Ireland 

in relation to compliance with laws and regulations;

•  Reviewing relevant meeting minutes including those of the Board, Audit Committee and Risk Committee;

•  Reviewing data regarding policyholder complaints, and the Group’s register of litigation and claims, in so far as they related to 

non-compliance with laws and regulations and fraud;

•  Procedures relating to the valuation of investments with a judgemental valuation, being investment property, level 3 assets in the 

Diversified Assets Fund and derivatives and the valuation of the prepayment asset in respect of the development of an administration 
platform at an outsourced provider described in the related key audit matters below.

•  Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations or posted by senior 

management;

•  Designing audit procedures to incorporate unpredictability around the nature, timing or extent of our testing; and.

•  Testing disclosure Note 18 affected by the regulatory solvency requirements of the Prudential Regulation Authority.

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-
compliance with laws and regulations that are not closely related to events and transactions reflected in the Financial Statements. 
Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, 
as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the Financial 
Statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures 
thereon, were addressed in the context of our audit of the Financial Statements as a whole, and in forming our opinion thereon, and we 
do not provide a separate opinion on these matters.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS148

Independent Auditors’ Report to  
the Members of St. James’s Place plc continued

This is not a complete list of all risks identified by our audit.

Impact of the COVID-19 pandemic is a new key audit matter this year. Otherwise, the key audit matters below are consistent with last year.

Key audit matter
Valuation of investments with judgemental 
valuation, being investment properties, 
derivatives and level 3 investments in the 
Diversified Assets Fund (Group) 
As disclosed in the Audit Committee report 
(Page 106) and Note 17 (Page 188) 

As at 31 December 2020, the Group held 
£126.5 billion of investments (including cash 
and cash equivalents). The majority of these 
investments do not require significant judgement 
in calculating their valuation in the Financial 
Statements. However, £2.9 billion of these 
investments are in derivatives, investment 
properties and level 3 assets in the Diversified 
Assets Fund (“DAF”), which require management 
to use significant estimates and judgements in 
order to calculate the valuation at the year-end. 
Due to the magnitude of these balances and the 
level of judgement involved in their valuation, 
this was an area of focus for our audit. The Group 
outsources the investment valuation activities 
for each, with derivatives valued by State Street, 
assets in the DAF to Kohlberg Kravis Roberts & 
Co. Inc (“KKR”), whilst the investment property 
portfolio is managed by Orchard Street with 
regular valuations performed by CBRE

Valuation of the operational readiness 
prepayment in respect of the development of an 
administration platform at an outsourced provider 
(Group) 
As disclosed in the Audit Committee report 
(Page 106) and Note 12 (Page 181). 

The Group is charged costs by an outsourced 
provider for the development of a policy 
administration platform used by the Group. 
These costs are recognised as a prepayment 
and are unwound over the duration of the related 
service agreement with the provider, which has 
been extended by 5 years during 2020. The 
balance of the prepayment asset at 31 December 
2020 was £313.9 million. The maximum value at 
which the prepayment can be recognised is equal 
to the net present value of future cost savings 
from the agreement. Due to the nature and 
magnitude of the amount arising from the 
contractual terms, the valuation of this asset 
was an area of focus for our audit.

How our audit addressed the key audit matter
Investment properties 
We engaged our internal real estate valuation experts to review the methodology 
and key assumptions used by CBRE in valuing the property portfolio. Our valuation 
experts:

•  Obtained and reviewed the valuation reports produced by CBRE and confirmed 

that the methodology adopted was appropriate. 

•  Benchmarked the key assumptions used by CBRE against industry norms using 
our experience and knowledge of the market for all properties in the portfolio. 
Where they fell outside of the expected ranges, valuations showed unexpected 
movements, or otherwise appeared unusual, performed further testing and, when 
necessary, held further discussion with Valuers to understand and validate the 
assumptions.

•  Agreed key data inputs to the valuations to supporting evidence on a sample basis.

Level 3 assets in the Diversified Assets Fund 
We engaged our internal valuation experts to review the methodology and key 
assumptions used by KKR in valuing a sample of individual level 3 investments within 
the DAF. Our valuations experts met with KKR and reviewed the year end valuation 
report for each asset in the sample. They challenged KKR on the appropriateness of 
the methodology and assumptions, given the specifics of each of the assets in 
question. 

Derivatives
We obtained and read the International Standard on Assurance Engagements (ISAE) 
3402 ‘Assurance Reports on Controls at a Service Organisation’ for State Street’s 
Global Fund Accounting and Custody operations, which provided a description of 
the systems and controls in place and the results of testing of the operational 
effectiveness of those controls. We assessed the controls and concluded that they 
met our audit objectives. We placed reliance on the controls described in the ISAE 
3402 report over the valuation of the portfolio, including derivatives. We engaged our 
valuation specialists to independently reprice a sample of derivative contracts as at 
the year-end, comparing them to those provided by State Street. From the evidence 
obtained when testing the valuation of derivatives, investment properties and level 
3 assets in the DAF, we found the assumptions and methodology used, and the 
resulting valuations, to be appropriate.
In testing whether the asset was valued appropriately and whether an impairment 
was necessary we: 

•  agreed amounts capitalised in the year to the service agreement and cash 

payments to the provider; 

•  assessed the reasonableness of the assumptions underlying management’s 

discounted cash flow analysis calculating the anticipated future cost savings that 
support the valuation of the asset; 

•  agreed that the cost savings had been calculated using appropriate service tariffs; 
performed a sensitivity analysis on the inflation and discount rate assumptions as 
well as business flow levels to determine the potential impact of changes in these 
assumptions to check whether they would affect the carrying value of the asset; 
and 

•  considered the headroom available under what we considered to be reasonably 
possible downside scenarios and whether additional disclosure was necessary. 

We determined that the accounting, recognition and disclosure of the asset in the 
Financial Statements was supported by the evidence obtained.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS 
149

How our audit addressed the key audit matter
In assessing management’s consideration of the impact of the COVID-19 pandemic, 
we have: 

•  Obtained and read the going concern assessment for the Group and challenged 
management on the assumptions used, any wider considerations to factor in 
outside of forecasts and projections, as well as the conclusions reached. 

•  Considered information obtained throughout our audit and publicly available 

information that might contradict management’s assessment. 

•  Read correspondence from regulators, minutes of board meetings and attended 
all Audit Committee meetings to understand actions taken by management in 
response to the pandemic; 

•  Challenged management on the consideration of the impact of the pandemic 
within the key judgemental investment valuations and prepayment assets 
mentioned above, as well as other areas of the Financial Statements such as the 
valuation of subsidiaries in the Company Statement of Financial Position and 
recognition of renewal income assets and goodwill. 

•  In testing the taxation balances, we challenged management to ensure suitable 
disclosure was made to explain the causes of the significant movements in 
policyholder and shareholder taxation. 

We concurred with management’s conclusion regarding the going concern of the 
Group and determined that the judgements, estimates and associated disclosures 
have appropriately reflected the impact of the COVID-19 pandemic.

Key audit matter
Impact of the COVID-19 pandemic (Group and 
Parent) 
As disclosed in the Audit Committee report 
(Page 106) and Note 1 (Page 157). The measures 
taken by governments around the world to tackle 
the COVID-19 pandemic have had wide reaching 
impacts on the economy and on companies. In 
particular, our areas of focus for the audit of the 
Group and Parent Company were: Going Concern 
- The Directors have considered the potential 
impact of COVID-19 on the future performance 
of the business, including the wider economic 
impacts. In addition to monitoring the Groups’ 
Solvency Capital Requirements under the 
Solvency II regime and the associated scenario 
testing performed within the Groups’ Own Risk 
and Solvency Assessment, management have 
undertaken additional stress tests focusing on 
reductions in new business and investment 
markets. From this, the Directors have concluded 
that the basis of going concern remains 
appropriate. Estimates and judgements - The 
increased market volatility and other impacts 
of the pandemic have resulted in an increased 
subjectivity and estimation uncertainty in certain 
areas of the Financial Statements such as the 
operational readiness prepayment and 
investments with judgemental valuations referred 
to above. The market volatility also impacts on 
both the policyholder and shareholder taxation, 
including deferred taxation. The Directors have 
therefore considered the impact COVID-19 has 
had on these estimates and the associated 
disclosures to accompany them.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the Financial Statements as 
a whole, taking into account the structure of the Group and the Parent Company, the accounting processes and controls, and the industry 
in which they operate.

The Group is structured as a vertically integrated wealth management business and operates predominantly within the United Kingdom. 
Six of the components within the Group required an audit of their complete financial information. Of these, five components 
(St. James’s Place UK plc, St. James’s Place Unit Trust Group Limited, St. James’s Place Investment Administration Limited, 
St. James’s Place Management Services Limited and St. James’s Place Wealth Management plc) were considered financially significant.

The remaining component (St. James’s Place International plc) had specific risk characteristics which led us to include in our scope an 
audit of its complete financial information. St. James’s Place International plc is an insurance company giving rise to complex accounting 
entries, such as the calculation of insurance reserves and deferred income reserve.

All components aside from St. James’s Place International plc were audited by PwC UK. St. James’s Place International plc is 
incorporated and regulated in the Republic of Ireland and was audited by Grant Thornton Ireland. At the planning stage of the audit we 
provided written instructions to Grant Thornton Ireland to confirm the work we required them to complete and the materiality level they 
should perform their work to. We held regular phone calls and meetings with the Grant Thornton Ireland engagement leader and director 
through the planning, execution and completion phases of the audit to inform them of developments at a Group level and to understand 
from them any local developments that were relevant for our audit of the Group. During the execution phase, in light of travel restrictions, 
senior members of the UK engagement team performed a remote review of Grant Thornton Ireland’s audit working papers, reviewing 
selected elements of their work focused on the significant and elevated risks identified.

In addition to the full scope audit of the six components noted above, we also performed specific audit procedures on certain financial 
statement line items within three other components. These financial statement line items were selected for testing to ensure that we 
had sufficient coverage of each financial statement line item within the Group Financial Statements.

Together with additional procedures performed at a Group level on the consolidation, the result of our scoping was that we achieved in 
excess of 90% coverage of each material financial statement line item within the Group Financial Statements, in support of our audit 
opinion.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS150

Independent Auditors’ Report to  
the Members of St. James’s Place plc continued

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually 
and in aggregate on the Financial Statements as a whole.

Based on our professional judgement, we determined materiality for the Financial Statements as a whole as follows:

Overall materiality
How we determined it
Rationale for benchmark 
applied

Financial Statements - Group
£14,000,000 (2019: £15,000,000).
5.3% of underlying cash generated in the year
The engagement team concluded that £14.0 million is the most 
appropriate figure when setting an overall materiality on the 
engagement. The quantum of £14.0 million was determined by 
considering the various benchmarks available to us as auditors, our 
experience of auditing the Group and the business performance over 
the past three years given the influence of the COVID-19 pandemic 
during 2020. £14.0 million represents 5.3% of underlying cash 
generated in the year.

Financial Statements - Parent Company
£14,600,000 (2019: £12,300,000).
1% of total assets
The purpose of the Parent Company is 
to hold investments in other Group 
companies. As such PwC considers it 
appropriate to use total assets as the 
benchmark for overall materiality.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range 
of materiality allocated across components was £2.0 million to £10.3 million. Certain components were audited to a local statutory audit 
materiality that was also less than our overall Group materiality.

We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the 
nature and extent of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. 
Our performance materiality was 75% of overall materiality, amounting to £10,500,000 for the Group Financial Statements and 
£11,000,000 for the Parent Company Financial Statements.

In determining the performance materiality, we considered a number of factors - the history of misstatements, risk assessment and 
aggregation risk and the effectiveness of controls - and concluded that an amount at the upper end of our normal range was appropriate.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.7 million (Group 
audit) (2019: £0.8 million) and £0.7 million (Parent Company audit) (2019: £0.6 million) as well as misstatements below those amounts 
that, in our view, warranted reporting for qualitative reasons.

In accordance with guidance on the audit of insurers issued in the United Kingdom issued by the Financial Reporting Council we have 
applied a higher materiality of £583 million solely for the purpose of identifying and evaluating the effect of misstatements that are likely 
only to lead to a reclassification between line items within assets and liabilities.

Conclusions relating to going concern
Our evaluation of the Directors’ assessment of the Group’s and the Parent Company’s ability to continue to adopt the going concern basis 
of accounting included:

•  Obtained management’s assessment of the going concern of the Group and challenged the appropriateness of the assumptions 

used by utilising our knowledge of the Group gained throughout the audit and obtaining further corroborative audit evidence.

•  Considered the results of management’s analysis of the relevant solvency requirements and liquidity position of the Group, including 

forward looking scenarios within the Group’s Own Risk and Solvency Assessment.

•  Considered information obtained through review of regulatory correspondence, minutes of meetings of the Board, Audit and Risk 

Committees, as well as publicly available information to identify any information that would contradict management’s assessment.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the Group’s and the Parent Company’s ability to continue as a going concern for a period of 
at least twelve months from when the Financial Statements are authorised for issue.

In auditing the Financial Statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the Financial Statements is appropriate.

However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the Group’s and the Parent 
Company’s ability to continue as a going concern.

In relation to the Parent Company’s reporting on how they have applied the UK Corporate Governance Code, we have nothing material 
to add or draw attention to in relation to the Directors’ Statement in the Financial Statements about whether the Directors considered it 
appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of this report.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS151

Reporting on other information
The other information comprises all of the information in the Annual Report other than the Financial Statements and our auditors’ 
report thereon. The Directors are responsible for the other information. Our opinion on the Financial Statements does not cover the other 
information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form 
of assurance thereon.

In connection with our audit of the Financial Statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the Financial Statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required 
to perform procedures to conclude whether there is a material misstatement of the Financial Statements or a material misstatement of 
the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report based on these responsibilities.

With respect to the Strategic report and Directors’ Report, we also considered whether the disclosures required by the UK Companies Act 
2006 have been included.

Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and matters 
as described below.

Strategic report and Directors’ Report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic report and Directors’ Report 
for the year ended 31 December 2020 is consistent with the Financial Statements and has been prepared in accordance with applicable 
legal requirements.

In light of the knowledge and understanding of the Group and Parent Company and their environment obtained in the course of the audit, 
we did not identify any material misstatements in the Strategic report and Directors’ Report.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

Corporate governance statement
The Listing Rules require us to review the Directors’ statements in relation to going concern, longer-term viability and that part of the 
corporate governance statement relating to the Parent Company’s compliance with the provisions of the UK Corporate Governance 
Code specified for our review. Our additional responsibilities with respect to the corporate governance statement as other information 
are described in the Reporting on other information section of this report.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance 
statement is materially consistent with the Financial Statements and our knowledge obtained during the audit, and we have nothing 
material to add or draw attention to in relation to:

•  The Directors’ confirmation that they have carried out a robust assessment of the emerging and principal risks;

•  The disclosures in the Annual Report and Accounts that describe those principal risks, what procedures are in place to identify 

emerging risks and an explanation of how these are being managed or mitigated;

•  The Directors’ statement in the Financial Statements about whether they considered it appropriate to adopt the going concern basis 
of accounting in preparing them, and their identification of any material uncertainties to the Group’s and Parent Company’s ability 
to continue to do so over a period of at least twelve months from the date of approval of the Financial Statements;

•  The Directors’ explanation as to their assessment of the Group’s and Parent Company’s prospects, the period this assessment covers 

and why the period is appropriate; and

•  The Directors’ statement as to whether they have a reasonable expectation that the Parent Company will be able to continue in 

operation and meet its liabilities as they fall due over the period of its assessment, including any related disclosures drawing attention 
to any necessary qualifications or assumptions.

Our review of the Directors’ statement regarding the longer-term viability of the Group was substantially less in scope than an audit and 
only consisted of making inquiries and considering the Directors’ process supporting their statement; checking that the statement is in 
alignment with the relevant provisions of the UK Corporate Governance Code; and considering whether the statement is consistent with 
the Financial Statements and our knowledge and understanding of the Group and Parent Company and their environment obtained in the 
course of the audit.

In addition, based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate 
governance statement is materially consistent with the Financial Statements and our knowledge obtained during the audit:

•  The Directors’ statement that they consider the Annual Report, taken as a whole, is fair, balanced and understandable, and provides the 

information necessary for the members to assess the Group’s and Parent Company’s position, performance, business model and strategy;

•  The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems; and

•  The section of the Annual Report describing the work of the Audit Committee.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS152

Independent Auditors’ Report to  
the Members of St. James’s Place plc continued

We have nothing to report in respect of our responsibility to report when the Directors’ statement relating to the Parent Company’s 
compliance with the Code does not properly disclose a departure from a relevant provision of the Code specified under the Listing Rules 
for review by the auditors.

Responsibilities for the Financial Statements and the audit

Responsibilities of the directors for the Financial Statements
As explained more fully in the Statement of Directors’ Responsibilities, the Directors are responsible for the preparation of the Financial 
Statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The Directors are also 
responsible for such internal control as they determine is necessary to enable the preparation of Financial Statements that are free from 
material misstatement, whether due to fraud or error.

In preparing the Financial Statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting 
unless the directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but 
to do so.

Auditors’ responsibilities for the audit of the Financial Statements
Our objectives are to obtain reasonable assurance about whether the Financial Statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high 
level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these Financial Statements.

Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. 
However, it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek 
to target particular items for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to 
draw a conclusion about the population from which the sample is selected.

A further description of our responsibilities for the audit of the Financial Statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the Parent Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing.

Other required reporting

Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not obtained all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been received 

from branches not visited by us; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  the Parent Company Financial Statements and the part of the Directors’ Remuneration Report to be audited are not in agreement 

with the accounting records and returns.

We have no exceptions to report arising from this responsibility.

Appointment
Following the recommendation of the Audit Committee, we were appointed by the Directors on 7 December 2009 to audit the financial 
statements for the year ended 31 December 2009 and subsequent financial periods. The period of total uninterrupted engagement is 
12 years, covering the years ended 31 December 2009 to 31 December 2020.

ANDREW MOORE (SENIOR STATUTORY AUDITOR)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors

London 
24 February 2021 

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTSConsolidated Statement of Comprehensive Income

153

Insurance premium income
Less premiums ceded to reinsurers

Net insurance premium income
Fee and commission income
Investment return

Net income
Policy claims and benefits
– Gross amount
– Reinsurers’ share

Net policyholder claims and benefits incurred
Change in insurance contract liabilities
– Gross amount
– Reinsurers’ share

Net change in insurance contract liabilities
Movement in investment contract benefits
Expenses

Profit before tax
Tax attributable to policyholders’ returns

Profit before tax attributable to shareholders’ returns
Total tax expense
Less: tax attributable to policyholders’ returns
Tax attributable to shareholders’ returns 
Profit and total comprehensive income for the year

Loss attributable to non-controlling interests
Profit attributable to equity shareholders
Profit and total comprehensive income for the year

Basic earnings per share
Diluted earnings per share

The results relate to continuing operations.

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
40.1
(25.1)

15.0
2,096.4
5,949.6

8,061.0

(54.0)
20.4

(33.6)

(5.9)
3.6

£’Million
42.6 
(26.8)

15.8 
2,374.1 
14,173.6 

16,563.5 

(56.0)
22.4 

(33.6)

(48.5) 
5.9 

(2.3)
(5,910.7)
(1,688.0)

(42.6) 
(14,070.6) 
(1,707.8)

426.4
(98.8)

327.6
(164.4)
98.8
(65.6)
262.0

–
262.0
262.0

Pence
49.1
48.6

708.9 
(521.8) 

187.1 
(562.3) 
521.8 
(40.5) 
146.6 

– 
146.6 
146.6 

Pence
27.6 
27.5 

Note

4
6

6
5

3
7

7

7
7

19
19

The Notes and information below and on pages 157 to 213 form part of these Consolidated Financial Statements.

As permitted by Section 408 of the Companies Act 2006, no Statement of Comprehensive Income is presented for the Company.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS154

Consolidated Statement of Changes in Equity

At 1 January 2019
Profit and total comprehensive 
income for the year
Dividends
Issue of share capital 
Exercise of options
Consideration paid for own 
shares
Shares sold during the year
Proceeds from exercise of 
shares held in trust
Retained earnings credit in 
respect of share option charges

At 31 December 2019
Profit and total comprehensive 
income for the year
Dividends
Exercise of options
Consideration paid for own 
shares
Shares sold during the year
Retained earnings credit in 
respect of share option charges
At 31 December 2020

Note

19

19

19

19

19

Equity attributable to owners of the Parent Company

Share 
capital

£’Million
79.4 

Share 
premium

Shares in 
trust reserve

£’Million
174.5 

£’Million
(23.7)

Retained 
earnings

£’Million
787.3 

Misc. 
reserves

£’Million
2.5 

–
–
0.1
0.7 

–
–

–

–

–
–
3.9
4.0 

–
–

–

–

–
–
–
–

(0.1)
7.4 

–

–

80.2 

182.4 

(16.4)

–
–
0.4 

–
–

–
–
2.9 

–
–

–
–
–

(3.9)
5.5 

146.6 
(256.0)
–
–

–
(7.4)

0.2

28.7 

699.4 

262.0 
(107.1)
–

–
(5.5)

–
–
–
–

–
–

–

–

2.5 

–
–
–

–
–

Non-
controlling 
interests

£’Million
(0.9)

– 
–
–
–

–
–

–

–

(0.9) 

– 
–
–

–
–

Total

£’Million
1,020.0 

146.6 
(256.0)
4.0
4.7 

(0.1)
– 

0.2

28.7 

948.1 

262.0 
(107.1)
3.3 

(3.9)
– 

Total 
equity

£’Million
1,019.1 

146.6 
(256.0)
4.0
4.7 

(0.1)
– 

0.2

28.7 

947.2 

262.0 
(107.1)
3.3 

(3.9)
– 

–
80.6

–
185.3

–
(14.8)

10.6 
859.4

–
2.5

10.6 
1,113.0

–
(0.9)

10.6 
1,112.1

The number of shares held in the Shares in trust reserve is given in Note 19 Share capital, earnings per share and dividends on page 200.

Miscellaneous reserves represent other non-distributable reserves.

The Notes and information below and on pages 157 to 213 form part of these Consolidated Financial Statements.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTSConsolidated Statement of Financial Position

Assets
Goodwill
Deferred acquisition costs
Intangible assets
– Purchased value of in-force business
– Computer software
Property and equipment
Deferred tax assets
Reinsurance assets
Other receivables
Investments
– Investment property
– Equities
– Fixed income securities
– Investment in Collective Investment Schemes
– Derivative financial instruments
Cash and cash equivalents
Total assets

Liabilities
Borrowings
Deferred tax liabilities
Insurance contract liabilities
Deferred income 
Other provisions
Other payables
Investment contract benefits
Derivative financial instruments
Net asset value attributable to unit holders
Income tax liabilities
Preference shares
Total liabilities
Net assets

Shareholders’ equity
Share capital
Share premium
Shares in trust reserve
Miscellaneous reserves
Retained earnings

Equity attributable to owners of the Parent Company
Non-controlling interests
Total equity

Net assets per share

155

As at 
31 December 
2020

As at 
31 December 
2019

Note

£’Million

£’Million

8

8

8

8

9

7

14

12

11

11

11

11

11
11

16

7

14

8

15

13

11

11

11

19

31.0
424.5

17.6
23.5
174.4
14.4
92.3
2,579.2

1,526.7
83,359.2
27,701.4
5,890.2
1,386.8
6,660.1
129,881.3

341.8
378.1
562.6
579.9
34.3
2,038.0
93,132.7
749.9
30,919.1
32.7
0.1
128,769.2
1,112.1

80.6
185.3
(14.8)
2.5
859.4

1,113.0
(0.9)
1,112.1

Pence 
207.0

15.6 
490.0 

20.8 
8.9 
166.3 
131.1 
88.6 
2,127.1 

1,750.9 
72,694.2 
26,275.6 
5,166.4 
1,342.9 
7,013.6 
117,292.0 

403.7 
493.7
556.6 
614.7 
40.6 
1,782.7 
83,558.5 
948.8 
27,830.0 
115.4 
0.1 
116,344.8 
947.2 

80.2 
182.4 
(16.4)
2.5 
699.4 

948.1 
(0.9)
947.2 

Pence 
177.1 

The Consolidated Financial Statements on pages 153 to 213 were approved by the Board of Directors on 24 February 2021 and signed on 
its behalf by:

ANDREW CROFT  
Chief Executive  

CRAIG GENTLE 
Chief Financial Officer

The Notes and information on pages 157 to 213 form part of these Consolidated Financial Statements.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS156

Consolidated Statement of Cash Flows

Cash flows from operating activities
Profit before tax for the year
Adjustments for:
Amortisation of purchased value of in-force business
Amortisation of computer software
Depreciation
Loss on disposal of property and equipment, including leased assets
Share-based payment charge
Interest income
Interest expense
(Decrease)/increase in provisions 
Exchange rate losses
Changes in operating assets and liabilities
Decrease in deferred acquisition costs 
Decrease in investment property
Increase in other investments
Increase in reinsurance assets
Increase in other receivables
Increase in insurance contract liabilities
Increase in financial liabilities (excluding borrowings)
Decrease in deferred income
Increase in other payables
Increase in net assets attributable to unit holders
Cash inflow from operating activities

Interest received
Interest paid
Income taxes paid
Net cash (outflow)/inflow from operating activities

Cash flows from investing activities
Acquisition of property and equipment
Acquisition of intangible assets
Acquisition of subsidiaries and other business combinations, net of cash acquired
Net cash outflow from investing activities

Cash flows from financing activities
Proceeds from the issue of share capital and exercise of options
Consideration paid for own shares
Proceeds from exercise of shares held in trust
Additional borrowings
Repayment of borrowings
Principal lease payments
Dividends paid
Net cash outflow from financing activities

Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at 1 January
Exchange losses on cash and cash equivalents
Cash and cash equivalents at 31 December

The Notes and information on pages 157 to 213 form part of these Consolidated Financial Statements.

Year ended 
31 December 
2020

Year ended 
31 December 
2019

Note

£’Million

£’Million

426.4

708.9 

8

8

9

9

20

15

8

8

7

9

8

16

16

19

11

11

3.2
4.2
24.1
1.9
10.6
(33.1)
11.6
(6.3)
–

65.5
224.2
(12,858.5)
(3.7)
(443.0)
6.0
9,375.3
(34.8)
239.8
3,089.1
102.5

33.1
(11.6)
(248.1)
(124.1)

(8.0)
(18.8)
(22.4)
(49.2)

3.3
(3.9)
–
270.0
(332.1)
(10.0)
(107.1)
(179.8)

(353.1)
7,013.6
(0.4)
6,660.1

3.2 
1.4 
20.7 
–
29.2 
(45.4)
12.6 
6.7 
0.4

68.5 
69.8
(22,170.3)
(5.8) 
(169.3)
48.5
16,193.8 
(33.6) 
369.0 
5,327.1 
435.4

45.4
(12.6)
(102.8)
365.4

(17.3)
(8.9)
(3.0)
(29.2)

8.7 
(0.1)
 0.2 
390.0 
(334.8)
(8.1) 
(256.0)
(200.1)

136.1
6,877.6 
(0.1) 

7,013.6

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS157

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards

1. Accounting policies

St. James’s Place plc (the Company) is a public company limited by shares which is incorporated and registered in England and Wales, 
domiciled in the United Kingdom and whose shares are publicly traded.

i. Statement of compliance
The Group Financial Statements consolidate those of the Company and its subsidiaries (together referred to as the Group).

The Group Financial Statements have been prepared and approved by the Directors in accordance with international accounting 
standards in conformity with the requirements of the Companies Act 2006, and in accordance with International Financial Reporting 
Standards adopted pursuant to Regulation (EC) No.1606/2002 as it applies in the European Union (adopted IFRSs). 

As at 31 December 2020, the following relevant amended standards, which the Group has adopted as of 1 January 2020, have not had 
any material impact on the Group’s Consolidated Financial Statements:

•  Amendments to IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and 

Errors – Definition of Material;

•  Amendments to IFRS 3 Business Combinations – Definition of a Business;

•  Amendments to IFRS 9 Financial Instruments, IAS 39 Financial Instruments: Recognition and Measurement and IFRS 7 Financial 

Instruments: Disclosures – Interest Rate Benchmark Report; and

•  Revised Conceptual Framework of Financial Reporting.

There were no new accounting standards adopted as of 1 January 2020.

ii. New and amended accounting standards not yet adopted
As at 31 December 2020, the following new and amended standards, which are relevant to the Group but have not been applied in the 
Financial Statements, were in issue but are not yet effective. None of the standards or amendments below had been endorsed by the EU 
as at 31 December 2020.

•  IFRS 17 Insurance Contracts;

•  Amendments to IAS 1 Presentation of Financial Statements – Classification of Liabilities as Current or Non-Current;

•  Amendments to IFRS 3 Business Combinations – Reference to the Conceptual Framework;

•  Annual Improvements to IFRS 2018-2020; and

•  Amendments to IFRS 10 Consolidated Financial Statements and IAS 28 Investments in Associates and Joint Ventures – Sale or 

contribution of assets between an investor and its associate or joint venture. 

The Group is currently assessing the impact that the adoption of the above standards, amendments and clarifications will have on the 
Group’s results reported within the Financial Statements. The only standard or amendment expected to have a significant impact on the 
Group’s Financial Statements is IFRS 17 Insurance Contracts. Further information on this standard is given below.

As of 1 January 2021, the Group will use UK-adopted international accounting standards. UK-adopted international accounting standards 
will consist of all international accounting standards already adopted in the EU. New and amended standards, issued by the International 
Accounting Standards Board (IASB) and adopted by the UK Endorsement Board (UKEB), will be added to the set of UK-adopted 
international accounting standards.

IFRS 17 Insurance Contracts
IFRS 17 incorporates revised principles for the recognition, measurement, presentation and disclosure of insurance contracts. 

The Group closed to new insurance business, as defined under accounting standards, in 2011. At 31 December 2020, the Group has 
£96.5 million of non-unit-linked insurance contract liabilities, which are substantially reinsured, and £466.1 million of unit-linked insurance 
contract liabilities. As a result, the Group’s net exposure on this business is not material. 

The vast majority of the business written by the Life companies within the Group is defined as investment, rather than insurance, 
business under accounting standards. Investment business is outside the scope of IFRS 17.

Management is currently assessing the impacts of adopting the new standard. The effective date of the standard is currently 1 January 
2023, subject to endorsement by the UKEB. 

iii. Basis of preparation

Going concern
The going concern basis has been adopted in preparing these Financial Statements.

The Group’s business activities, together with the factors likely to affect its future development, performance and position, including the 
impact of the COVID-19 pandemic, are set out in the Chief Executive’s Report, COVID-19 Update and the Chief Financial Officer’s Report 
on pages 4 to 11 and 50 to 53. The financial performance and financial position of the Group are described in the Financial Review on 
pages 54 to 72. 

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS158

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

1. Accounting policies continued

As shown on page 71 of the Financial Review, the Group’s capital position remains strong and well in excess of regulatory requirements. 
In addition, it has continued to operate within its external banking covenants. The underlying strength of the UK Life company at the heart 
of the Group was underlined by S&P recently reaffirming its A- rating, and Fitch Ratings providing an A+ rating. Further, the long-term 
nature of the business results in considerable positive cash flows arising from existing business.

The Board has considered the potential impact of COVID-19 on the business, including the associated impact of the economic volatility on 
funds under management and the Group’s financial results. Given the uncertainty, additional stress tests have been undertaken focussing 
particularly on reductions in new business and investment markets. This analysis complements the work undertaken and assurance 
gained through the ORSA process. 

In addition, the Board has considered the operational impacts of COVID-19, including through its key outsourced providers. It noted that 
during the most challenging of years the business demonstrated real resilience supported by recent technological investment, together 
with the agility of both advisers and employees. This, along with our key outsource providers, who also adapted well to the changing 
environment, supports its view that the business will continue to remain operationally resilient.

As a result of its review, the Board believes that the Group will continue to operate, with neither the intention nor the necessity of liquidation, 
ceasing trading or seeking protection from creditors pursuant to laws or regulations for a period of at least 12 months from the date of 
approval of the Group Financial Statements.

The Financial Statements are presented in pounds Sterling, rounded to the nearest one hundred thousand pounds. They are prepared on 
a historical cost basis, except for assets classified as investment property and financial assets and liabilities at fair value through profit 
and loss.

The preparation of Financial Statements in conformity with IFRSs requires management to make judgements, estimates and 
assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses. The estimates 
and associated assumptions are based on historical experience and various other factors that are believed to be reasonable under the 
circumstances, the results of which form the basis of making the judgements about carrying values of assets and liabilities that are not 
readily apparent from other sources. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
year in which the estimate is revised if the revision affects only that year, or in the year of the revision and future years, if the revision 
affects both current and future years.

Judgements made by management in the application of IFRSs that have significant effect on the Financial Statements and estimates 
with a significant risk of material adjustment in the next year are discussed in Note 2.

The Financial Statements are prepared in accordance with the Companies Act 2006 as applicable to companies reporting under IFRS and 
the accounting policies set out below have been applied consistently to all years presented in these Consolidated Financial Statements.

iv. Summary of significant accounting policies

(a) Basis of consolidation
The consolidated financial information incorporates the assets, liabilities and results of the Company and of its subsidiaries. Subsidiaries 
are those entities which the Group controls. Control exists if the Group is exposed to, or has rights to, variable returns from its involvement 
with the entity and has the ability to affect those returns through its power over the entity (including unit trusts in which the Group holds 
more than 30% of the units). Further information on how control is assessed, including the judgement taken in consolidating SJP Partner 
Loans No.1 Limited, the Group’s securitisation entity, is set out in Note 2.

Associates are all entities over which the Group has significant influence but not control and are accounted for at fair value through profit 
or loss. The Group uses the acquisition method of accounting to account for business combinations and expenses all acquisition costs 
as they are incurred. The Financial Statements of subsidiaries are included in the Consolidated Financial Statements from the date that 
control commences until the date that control ceases. Accounting policies of subsidiaries have been changed where necessary to ensure 
consistency with policies adopted by the Group.

Any contingent consideration to be transferred by the Group is recognised at fair value at the acquisition date. Subsequent changes 
to the fair value of the contingent consideration that is deemed to be an asset or liability is recognised in accordance with IFRS 9 in 
the Consolidated Statement of Comprehensive Income. 

The treatment of transactions with non-controlling interests depends on whether, as a result of the transaction, the Group alters control 
of the subsidiary. Changes in the Parent’s ownership interest in a subsidiary that do not result in a loss of control are accounted for 
as equity transactions; any difference between the amount by which the non-controlling interests are adjusted and the fair value of 
the consideration paid or received is recognised directly in equity and attributed to the owners of the Parent entity. Where the Group 
loses control of the subsidiary, at the date when control is lost the amount of any non-controlling interest in that former subsidiary is 
derecognised and any investment retained in the former subsidiary is remeasured to its fair value; the gain or loss that is recognised 
in profit or loss on the partial disposal of the subsidiary includes the gain or loss on the remeasurement of the retained interest.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS159

Intra-group balances, and any income and expenses or unrealised gains and losses arising from intra-group transactions, are eliminated 
in preparing the Consolidated Financial Statements.

The St. James’s Place Charitable Foundation is not consolidated within the financial information. This is because the Company does not 
control the Charitable Foundation in accordance with IFRS 10.

(b) Fee and commission income
Fee and commission income comprises: 

(i) 

 advice charges paid by clients who receive advice alongside their investment in a St. James’s Place or third-party retail investment 
product. Advice may be provided at initial investment, and on an ongoing basis; 

(ii)  third-party fee and commission income, due from third-party product providers in respect of products sold on their behalf; 

(iii)  wealth management fees paid by clients for the ongoing administration of their investment product; 

(iv)   investment management fees paid by clients for all aspects of investment management, including fees taken by the Group to pay 

third-party investment advisers; 

(v)  fund tax deductions, which are fees charged to clients to match the policyholder tax expense;

(vi)  discretionary fund management fees generated through the services provided by our DFM business; and

(vii) the unwinding of income that has been deferred. This relates to initial product charges and dealing margins from unit trusts.

The provision of initial advice is a distinct performance obligation. As a result, initial advice charges are recognised in full on acceptance 
and inception of the associated policy by the relevant product provider, which may be a Group company or a third party. Ongoing advice 
charges are recognised as revenue on an ongoing basis, consistent with the nature of the performance obligation being discharged, rather 
than at a single point in time.

Third-party fee and commission income is recognised in full on acceptance and inception of the associated policy by the relevant 
third-party product provider. The performance obligation is the initial advice provided to a client which leads to investment in a third-party 
product, hence it is appropriate that this revenue stream is recognised on the same basis as initial advice charges. Where the third-party 
product provider retains the right to clawback of commission on an indemnity basis, revenue on sale of these products is recognised to 
the extent that it is highly probable the revenue will not be clawed back. A provision is recognised for any amounts received which do not 
meet the ‘highly probable’ threshold. 

Wealth management fees, investment management fees, fund tax deductions and discretionary fund management fees relate to services 
provided on an ongoing basis, and revenue is recognised on an ongoing basis to reflect the nature of the performance obligations being 
discharged. 

When initial product charges and dealing margins do not relate to a distinct performance obligation satisfied at inception of a contract, 
the income is deferred and amortised over the anticipated period in which the services will be provided.

(c) Insurance and reinsurance premiums 
Unit-linked insurance contract premiums are recognised as revenue when the liabilities arising from them are recognised. All other 
premiums are accounted for when due for payment. 

(d) Insurance claims and reinsurance recoveries
Insurance contracts death claims are accounted for on notification of death. Critical illness claims are accounted for when admitted. 
All other claims and surrenders are accounted for when payment is due. Reinsurance recoveries, in respect of insurance claims, are 
accounted for in the same period as the related claim. 

(e) Investment return
Investment return comprises investment income and investment gains and losses. Investment income includes dividends, interest and 
rental income from investment properties under operating leases. Dividends are accrued on an ex-dividend basis, and rental income is 
recognised in the Statement of Comprehensive Income on a straight-line basis over the term of the lease. Interest, which is generated 
on assets classified as fair value through profit or loss, is accounted for using the effective interest method.

(f) Expenses

(i) Payments to Partners 
Payments to Partners comprises initial commission and initial advice fees (IAF) (paid for initial advice, at policy outset and within an initial 
period for regular contribution), renewal commission and renewal advice fees (payable on regular contributions) and fund fee commission 
or ongoing advice fee (OAF) (based on funds under management). Initial and renewal commission and advice fees are recognised in line 
with the associated premium income, but initial commission on insurance and investment contracts may be deferred as set out in 
accounting policy (k). Fund fee commission and ongoing advice fees are recognised on an accruals basis.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS160

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

1. Accounting policies continued

(f) Expenses continued

(ii) Lease expenses
Lease expenses under IFRS 16 comprise depreciation of the right-of-use asset and interest expense on the lease liability. Further 
information on depreciation of the right-of-use asset is set out in the accounting policy for property and equipment, which includes leased 
assets and can be found on page 161. Interest expense on the lease liability is calculated using the effective interest method. It is charged 
to expenses within the Statement of Comprehensive Income. 

The Group recognises lease payments associated with short-term leases and leases of low-value assets on a straight-line basis over the 
lease term.

(g) Income taxes
Income tax on the profit or loss for the year comprises current and deferred tax payable by the Group in respect of policyholders and 
shareholders. Income tax is recognised in the Statement of Comprehensive Income except to the extent that it relates to items recognised 
directly in equity, in which case it is recognised in equity. Tax liabilities are recognised when it is considered probable that there will be a 
future outflow of funds to a taxing authority and are measured using a best-estimate approach.

(i) Current tax
Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 
reporting date, and any adjustment to tax payable in respect of previous years.

(ii) Deferred tax
Deferred tax is provided using the liability method, providing for temporary differences between the carrying amounts of assets and 
liabilities for financial reporting purposes and the amounts used for taxation purposes. The following differences are not provided for: 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit, and differences relating to investments in 
subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount of deferred tax provided is based on 
the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively 
enacted at the reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the asset 
can be utilised. Deferred tax assets are reduced to the extent that it is no longer probable that the related tax benefit will be realised.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities, and when the deferred tax assets and liabilities relate to income taxes levied by the same taxation authority on either the 
taxable entity or different taxable entities where there is an intention to settle the balances on a net basis.

(iii) Policyholder and shareholder tax
The total income tax charge is a separate adjustment within the Statement of Comprehensive Income based on the movement in current 
and deferred income taxes in respect of income, gains and expenses. The total charge reflects tax incurred on behalf of policyholders as 
well as shareholders, and so it is useful to be able to identify these separately. 

Shareholder tax is estimated by making an assessment of the effective rate of tax that is applicable to the shareholders on the profits 
attributable to shareholders. This is calculated by applying the appropriate effective corporate tax rates to the shareholder profits. 
The remainder of the tax charge represents tax on policyholders’ investment returns. 

(h) Dividends paid
Dividend distributions to the Company’s shareholders are recognised in the period in which the dividends are declared, that is when 
they are appropriately authorised and no longer at the discretion of the Company. The final dividend for the financial year is disclosed 
but unpaid and awaiting approval by the Company’s shareholders at the Annual General Meeting.

(i) Investment contract deposits and withdrawals
Investment contract payments in and out are not included in the Statement of Comprehensive Income but are reported as deposits to 
or deductions from investment contract benefits in the Statement of Financial Position. The movement in investment contract benefits 
within the Statement of Comprehensive Income principally represents the investment return credited to policyholders.

Explicit advice charges are payable by most clients who wish to receive advice with their investment in a St. James’s Place retail 
investment product. St. James’s Place facilitates the payment of these charges for the client, by arranging withdrawals from the client’s 
policy, which are then recognised as income to the Group. A proportion of the charge is then paid to the St. James’s Place adviser who 
provides the advice (see (b)(i) Fee and commission income and (f)(i) Expenses).

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS161

(j) Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the identifiable net assets of 
the acquired entity at the date of acquisition. Where the fair value of the Group’s share of the identifiable net assets of the acquired 
entity is greater than the cost of acquisition, the excess is recognised immediately in the Statement of Comprehensive Income.

Goodwill is recognised as an asset at cost and is reviewed at least annually for impairment or when circumstances or events indicate 
there may be uncertainty over this value. If an impairment is identified, the carrying value of the goodwill is written down immediately 
through the Statement of Comprehensive Income and is not subsequently reversed. At the date of disposal of a subsidiary, the carrying 
value of attributable goodwill is included in the calculation of the profit or loss on disposal except where it has been written off directly 
to reserves in the past.

(k) Deferred acquisition costs
For insurance contracts, acquisition costs comprise direct costs such as initial commission and the indirect costs of obtaining and 
processing new business. Acquisition costs which are incurred during a financial year, net of any impairment losses, are deferred and 
then amortised to expenses in the Statement of Comprehensive Income on a straight-line basis over the period during which the costs 
are expected to be recoverable and in accordance with the incidence of future related margins.

For investment contracts, only directly attributable acquisition costs, which vary with and are related to securing new contracts and 
renewing existing contracts, are deferred, and only to the extent that they are recoverable out of future revenue. These deferred acquisition 
costs, which represent the contractual right to benefit from providing investment management services, net of any impairment losses, 
are amortised to expenses in the Statement of Comprehensive Income on a straight-line basis over the expected lifetime of the Group’s 
investment contracts. All other costs are recognised as expenses when incurred. 

The periods over which costs are expected to be recoverable are as follows:

Insurance contracts: 

Investment contracts: 

(l) Intangible assets

5 years

14 years

(i) Purchased value of in-force business
The purchased value of in-force business in respect of insurance business represents the present value of profits that are expected 
to emerge from insurance business acquired on business combinations. It is calculated at the time of acquisition using best-estimate 
actuarial assumptions for interest, mortality, persistency and expenses, net of any impairment losses, and it is amortised on a straight- 
line basis as profits emerge over the anticipated lives of the related contracts in the portfolio. An intangible asset is also recognised in 
respect of acquired investment management contracts, representing the fair value of contractual rights acquired under those contracts. 
The purchased value of in-force business is expressed as a gross figure in the Statement of Financial Position, with the associated tax 
included within deferred tax liabilities. It is assessed for impairment at each reporting date and any movement is charged to the Statement 
of Comprehensive Income.

The estimated useful economic life of acquired in-force business is 20 years.

(ii) Computer software
Computer software is stated at cost less accumulated amortisation and any recognised impairment loss. The carrying value is reviewed 
for impairment when events or changes in circumstances indicate that the carrying value may not be recoverable.

Computer software is recognised as an intangible asset during development with amortisation commencing when the software is 
operational. Amortisation is charged to the Statement of Comprehensive Income to expenses on a straight-line basis over four years, 
being the estimated useful life of the intangible asset, except for software development additions which are estimated to have a useful 
life of five years.

(m) Property and equipment
Property and equipment comprises those assets which are owned and those which are leased.

(i) Initial and subsequent measurement of owned assets
Owned items of property and equipment are stated at cost less accumulated depreciation. Cost includes the original purchase price of 
the asset and the costs attributable to bringing the asset to its working condition for its intended use. Depreciation is charged to expenses 
within the Statement of Comprehensive Income on a straight-line basis over the estimated useful lives of the property and equipment, 
which are as follows:

Fixtures, fittings and office equipment: 

5–15 years

Computer equipment: 

3 years

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS162

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

1. Accounting policies continued

(m) Property and equipment continued

(ii) Initial and subsequent measurement of leased assets
A right-of-use asset is recognised within property and equipment for leased items which are not subject to the short-term or low-value 
lease exemptions set out in IFRS 16. This comprises the Group’s leased property portfolio. The right-of-use asset recognised on the 
commencement date of the lease is the value of the lease liability (refer to the other payables accounting policy on page 164), plus 
expected dilapidations costs, initial direct costs (that is, incremental costs that would not have been incurred if the lease had not been 
obtained, such as legal fees) and lease payments made before or at the commencement date of the lease. Following initial recognition, 
depreciation is charged to expenses within the Statement of Comprehensive Income on a straight-line basis over the lease term. 

(iii) Impairment of owned and leased assets
The carrying value of owned and leased assets is reviewed for impairment when events or changes in circumstances indicate that 
the carrying value may not be recoverable. Any assets that may have suffered impairment are reviewed for possible reversal of the 
impairment at each reporting date.

(n) Reinsurance assets
Reinsurance assets represent amounts recoverable from reinsurers in respect of non-unit-linked insurance contract liabilities, net of any 
future reinsurance premiums.

(o) Other receivables 
Other receivables held within unit-linked and unit trust funds are classified at fair value through profit and loss (FVTPL), as management has 
made an irrevocable decision to designate them as such in order to align the measurement of these financial assets with the measurement 
of their associated unit-linked liabilities. Therefore, these other receivables are initially and subsequently recognised at FVTPL.

Most shareholder other receivables are initially recognised at fair value and subsequently held at amortised cost less impairment losses, 
as the business model for these assets is to hold to collect contractual cash flows, which consistent solely of payments of principal and 
interest. The exception to this is renewal income assets which are classified as FVTPL and are initially, and subsequently, recognised at 
fair value. The value of any impairment recognised is the difference between the asset’s carrying amount and the present value of the 
estimated future cash flows, discounted at the original effective interest rate. See accounting policy (ad) for information relating to the 
treatment of impaired amounts.

Other receivables include prepayments, which are recognised where services are paid for in advance of being received. The prepayment 
reduces, and an expense is recognised in the Statement of Comprehensive Income, as the service is received. 

Commission and advice fees in respect of some insurance and investment business may be paid to Partners in advance on renewal 
premiums and accelerated by up to five years. The unearned element of this accelerated remuneration is recognised as advanced payments 
to Partners within other receivables. Should the contributions reduce or stop within the initial period, any unearned amount is recovered.

(p) Investment property
Investment properties, which are all held within the unit-linked funds, are properties which are held to earn rental income and/or for capital 
appreciation. They are stated at fair value. An external, independent valuer, having an appropriate recognised professional qualification 
and recent experience in the location and category of property being valued, values the portfolio every month.

The fair values are based on open market values, being the estimated amount for which a property could be exchanged on the date of 
valuation between a willing buyer and a willing seller in an arm’s length transaction after proper marketing wherein the parties had each 
acted knowledgeably, prudently and without compulsion. 

Any gain or loss arising from a change in fair value is recognised in the Statement of Comprehensive Income within investment income. 
Rental return from investment property is accounted for as described in accounting policy (e).

(q) Equities, fixed income securities and Investment in Collective Investment Schemes
These financial assets are initially and subsequently recognised at FVTPL, with all gains and losses recognised within investment income 
in the Statement of Comprehensive Income. The vast majority of these financial assets are quoted, and so the fair value is based on the 
value within the bid-ask spread that is most representative of fair value. If the market for a financial asset is not active, the Group 
establishes fair value by using valuation techniques such as recent arm’s length transactions, reference to similar listed investments, 
discounted cash flow models or option pricing models.

Subsequent measurement of these financial assets at FVTPL is required by IFRS 9 for debt instruments for which the objectives of the 
Group’s business model are not met by either holding the instrument to collect contractual cash flows or selling the instruments, or where 
the contractual terms of the instrument do not give rise to cash flows which are solely payments of principal and interest. Where both 
the ‘business model’ and ‘solely payments of principal and interest’ tests are met, management has made an irrevocable decision to 
designate the debt instruments at FVTPL as doing so aligns the measurement of the financial assets with the measurement of their 
associated unit-linked liabilities. 

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS163

Management has not made the irrevocable election to present changes in the fair value of equity instruments in other comprehensive 
income, and so all equity instruments are also designated at FVTPL. 

The Group recognises purchases and sales of investments on trade date. The costs associated with investment transactions are included 
within expenses in the Statement of Comprehensive Income.

(r) Derivative financial instruments
The Group uses derivative financial instruments within some unit-linked funds, with each contract initially and subsequently recognised 
at fair value, based on observable market prices. All changes in value are recognised within investment income in the Statement of 
Comprehensive Income.

(s) Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term highly liquid investments, and bank 
overdrafts to the extent that they are an integral part of the Group’s cash management.

Cash and cash equivalents held within unit-linked and unit trust funds are classified at FVTPL, as management has made an irrevocable 
decision to designate them as such in order to align the measurement of these financial assets with the measurement of their associated 
unit-linked liabilities. Therefore, these cash and cash equivalents are initially and subsequently recognised at FVTPL, with gains and 
losses recognised within investment return in the Statement of Comprehensive Income.

All other cash and cash equivalents are classified as amortised cost, as the business model for these assets is to hold to collect 
contractual cash flows, which consist solely of payments of principal and interest. They are initially recognised at fair value and 
subsequently measured at amortised cost using the effective interest method, less impairment losses. 

(t) Insurance contract liabilities
Insurance contract liability provisions are determined following an annual actuarial investigation of the long-term fund in accordance 
with regulatory requirements. The provisions are calculated on the basis of current information and using the gross premium valuation 
method. The Group’s accounting policies for insurance contracts meet the minimum specified requirements for liability adequacy testing 
under IFRS 4, as they consider current estimates of all contractual cash flows, and of related cash flow such as claims handling costs.

Insurance contract liabilities can never be definitive as to their timing nor the amount of claims and are, therefore, subject to subsequent 
reassessment on a regular basis.

(u) Investment contract benefits
All of the Group’s investment contracts are unit-linked. Unit-linked liabilities are measured at fair value by reference to the value of the 
underlying net asset value of the Group’s unitised investment funds, determined on a bid value, at the reporting date. An allowance for 
deductions due to (or from) the Group in respect of policyholder tax on capital gains (and losses) in the life assurance funds is also 
reflected in the measurement of unit-linked liabilities. Investment contract benefits are recognised when units are first allocated to the 
policyholder; they are derecognised when units allocated to the policyholder have been cancelled.

The decision by the Group to designate its unit-linked liabilities at FVTPL reflects the fact that the matching investment portfolio, which 
underpins the unit-linked liabilities, is recognised at FVTPL. 

(v) Deferred income 
The initial margin on financial instruments (including dealing margins from unit trusts) is deferred and recognised on a straight-line basis 
over the expected lifetime of the financial instrument, which is between six and 14 years.

(w) Net asset value attributable to unit holders
The Group consolidates unit trusts in which it holds more than 30% of the units and exercises control. The third-party interests in these 
unit trusts are termed the net asset value attributable to unit holders and are presented in the Statement of Financial Position. They are 
classified at FVTPL, hence are initially and subsequently measured at fair value. The decision by the Group to designate the net asset 
value attributable to unit holders at FVTPL reflects the fact that the underlying investment portfolios are recognised at FVTPL.

Income attributable to the third-party interests is accounted for within investment return, offset by a corresponding change in investment 
contract benefits.

(x) Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as a result of past events such that it is probable 
that an outflow of economic benefits will be required to settle the obligation and a reliable estimate of the amount of the obligation can 
be made. Provisions are measured as the discounted expected future cash flows taking account of the risks and uncertainties associated 
with the specific liability where appropriate. 

(y) Borrowings
Borrowings are measured initially at fair value, net of directly attributable transaction costs, and subsequently stated at amortised cost. 
The difference between the proceeds and the redemption value is recognised in the Statement of Comprehensive Income over the 
borrowing period on an effective interest rate basis. Borrowings are recognised on drawdown and derecognised on repayment.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS164

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

1. Accounting policies continued

(z) Other payables
Other payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method. 

Other payables include lease liabilities calculated in accordance with IFRS 16. On the commencement date of the lease the lease liability 
is measured as the present value of the future lease payments to be made over the lease term. For the Group, future lease payments 
include those which are fixed and those which vary depending on an index or rate. The future lease payments are discounted at the 
Group’s incremental borrowing rate at the commencement date of the lease, which varies depending on the lease term. The lease term 
includes the non-cancellable period for which the Group has the right to use the leased asset, plus periods covered by extension options 
where the option is reasonably certain to be taken. Conversely, the non-cancellable period is reduced if it is reasonably certain that a 
termination option will be taken.

The incremental borrowing rate is management’s judgement as to the rate of interest that the Group would have to pay to borrow, over 
a similar term and with similar security, the funds necessary to obtain an asset of a similar value to the cost of the right-of-use asset. 
This has been determined with reference to the rate of interest of existing borrowings held by the Group and market rates adjusted to 
take into account the security and term associated with the lease. 

The Group applied the practical expedient on transition to IFRS 16 on 1 January 2019 of applying a single discount rate to a portfolio 
of leases with reasonably similar characteristics by grouping leases by asset type and remaining lease term on the date of transition. 
Similarly, the Group periodically determines standard discount rates to apply for leases entered into since 1 January 2019 by asset type 
and lease term.

(aa) Employee benefits

(i) Pension obligations
The Group operates a defined contribution personal pension plan for its employees. Contributions to this plan are recognised as an 
expense in the Statement of Comprehensive Income as incurred. The Group has no legal or constructive obligations to pay further 
contributions if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current 
and prior periods.

(ii) Share-based payments
The Group operates a number of share-based payment plans for employees, Partners and advisers. The fair value of share-based 
payment awards granted is recognised as an expense spread over the vesting period of the instrument which accords with the period 
for which related services are provided, with a corresponding increase in equity in the case of equity-settled plans and the recognition 
of a liability for cash-settled plans. 

The total amount to be expensed is determined by reference to the fair value of the awards, which are measured using standard option 
pricing models as the fair value of the services provided by employees, Partners and advisers cannot be reliably measured. For equity-
settled plans, the fair value is determined at grant date and not subsequently remeasured. 

For cash-settled plans, the fair value is remeasured at each reporting date and at the date of settlement, with any changes in fair value 
recognised in the Statement of Comprehensive Income for the period. 

At each reporting date, the Group revises its estimate of the number of awards that are expected to vest and it recognises the impact 
of the revision of original estimates, if any, in the Statement of Comprehensive Income, such that the amount recognised for employee, 
Partner and adviser services are based on the number of awards that actually vest. The charge to the Statement of Comprehensive 
Income is not revised for any changes in market vesting conditions.

(ab) Share capital
Ordinary shares are classified as equity. Where any Group entity purchases the Company’s equity share capital (shares held in trust), the 
consideration paid is deducted from equity attributable to shareholders, as disclosed in the Shares in trust reserve. Where such shares 
are subsequently sold, reissued or otherwise disposed of, any consideration received is included in equity attributable to shareholders, 
net of any directly attributable incremental transaction costs and the related income tax effects.

(ac) Product classification
The Group’s products are classified for accounting purposes as either insurance contracts or investment contracts. 

(i) Insurance contracts
Insurance contracts are contracts that transfer significant insurance risk. The Group’s historic product range includes a variety of term 
assurance and whole-of-life protection contracts involving significant insurance risk transfer.

(ii) Investment contracts
Contracts that do not transfer significant insurance risk are treated as investment contracts. The majority of the business written by the 
Group is unit-linked investment business and is classified as investment contracts.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS165

(ad) Impairment

(i) Non-financial assets
Assets that are subject to amortisation are reviewed for impairment when circumstances or events indicate there may be uncertainty 
over this value. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its recoverable amount. 
The recoverable amount is the higher of an asset’s fair value less costs to sell or its value in use. Refer to accounting policy (j) for the 
Group’s impairment policy for goodwill.

(ii) Financial assets 
Financial assets held at amortised cost are impaired using an expected credit loss model. The model splits financial assets into those 
which are performing, underperforming and non-performing based on changes in credit quality since initial recognition. At initial recognition 
financial assets are considered to be performing. They become underperforming where there has been a significant increase in credit 
risk since initial recognition, and non-performing when there is objective evidence of impairment. 12 months of expected credit losses 
are recognised within ‘Expenses’ in the Statement of Comprehensive Income and netted against the financial asset in the Statement 
of Financial Position for all performing financial assets, with lifetime expected credit losses recognised for underperforming and non-
performing financial assets. 

Expected credit losses are based on the historic levels of loss experienced for the relevant financial assets, with due consideration given 
to forward-looking information. 

The most significant category of financial assets held at amortised cost for the Group are business loans to Partners, which are explained 
in more detail on page 181. The significant increase in credit risk which triggers the move from performing to underperforming for these 
assets is when they are more than 30 days past due, in line with the presumption set out in IFRS 9 Financial Instruments, or when the loan 
facility has expired and is in the process of being renegotiated. Business loans to Partners are classified as non-performing when the loan 
is to a Partner who has left the St. James’s Place Partnership, or when the loan is to a Partner who management considers to be at 
significant risk of leaving the Partnership and where an orderly settlement of debt is considered to be in question. The definition of 
non-performing loans in this context is a critical accounting judgement, about which more information is set out in Note 2. 

(ae) Foreign currency translation
The Group’s presentation and the Company’s functional currency is pounds Sterling. The Statement of Comprehensive Income and 
Statement of Cash Flows for foreign subsidiaries are translated into the Group’s presentation currency using exchange rates prevailing 
at the date of the transaction. The Statement of Financial Position for foreign subsidiaries is translated at the year-end exchange rate. 
Exchange rate differences arising from these translations are taken to the Statement of Comprehensive Income. 

Foreign currency transactions are translated into Sterling using the exchange rate prevailing at the date of the transactions. Monetary 
assets and liabilities denominated in foreign currencies are translated using the rate of exchange ruling at the reporting date and the 
gain or losses on translation are recognised in the Statement of Comprehensive Income. 

Non-monetary assets and liabilities which are held at historical cost are translated using exchange rates prevailing at the date of the 
transaction; those held at fair value are translated using exchange rates ruling at the date on which the fair value was determined.

(af) Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the Chief Operating Decision-Maker. 
The Chief Operating Decision Maker, responsible for allocating resources and assessing performance of the operating segments, 
has been identified as the Executive Board.

(ag) Current and non-current disclosure
Assets which are expected to be recovered or settled no more than 12 months after the reporting date are disclosed as current within the 
Notes to the Financial Statements. Those expected to be recovered or settled more than 12 months after the reporting date are disclosed 
as non-current.

Liabilities which are expected or due to be settled no more than 12 months after the reporting date are disclosed as current within the 
Notes to the Financial Statements. Those liabilities which are expected or due to be settled more than 12 months after the reporting date 
are disclosed as non-current.

(ah) Alternative performance measures
Within the Financial Statements, a number of alternative performance measures (APMs) are disclosed. An APM is a measure of financial 
performance, financial position or cash flows which is not defined by the relevant financial reporting framework, which for the Group 
is International Financial Reporting Standards adopted pursuant to Regulation (EC) No.1606/2002 as it applies in the European Union 
(adopted IFRSs). APMs are used to provide greater insight into the performance of the Group and the way it is managed by the Directors. 
The Glossary of Alternative Performance Measures on pages 232 to 234 defines each APM, explains why it is used and, where applicable, 
explains how the measure can be reconciled to the IFRS Financial Statements.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS166

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

2. Critical accounting estimates and judgements in applying accounting policies 

Judgements
The primary areas in which the Group has applied judgement are as follows:

Consolidation
Entities are consolidated within the Group Financial Statements if they are controlled by the Group. Control exists if the Group is exposed 
to, or has rights to, variable returns from its involvement with the entity and the Group has the ability to affect those returns through its 
power over the entity. Significant judgement can be involved in determining whether the Group controls an entity, such as in the case of 
the structured entity set up for the Group’s securitisation transaction, SJP Partner Loans No.1 Limited, and for the Group’s unit trusts. 

A structured entity is one that has been designed so that voting or similar rights are not the dominant factor in deciding who controls the 
entity. As a result, factors such as whether a Group entity is able to direct the relevant activities of the entity and the extent to which the 
Group is exposed to variability of returns are considered. In the case of SJP Partner Loans No.1 Limited, it was determined that the Group 
does control the entity and hence it is consolidated. This is due to an entity in the Group holding the junior tranche of loan notes, hence 
being subject to variability of returns, and the same entity being able to direct the relevant activities of the structured entity through its role 
of servicer to the securitised portfolio.

Unit trusts are consolidated when the Group holds more than 30% of the units in that unit trust. This is the threshold at which the Group 
is considered to achieve control, having regard for factors such as: 

•  the scope of decision-making authority held by St. James’s Place Unit Trust Group Limited, the unit trust manager;

•  rights held by external parties to remove the unit trust manager; and

•  the Group’s exposure to variable returns through its holdings in the unit trusts and its ability to influence unit trust manager’s 

remuneration.

Determining non-performing business loans to Partners
Business loans to Partners are considered to be non-performing, in the context of the definition prescribed within IFRS 9, if they are in 
default. This is defined as a loan to either:

•  a Partner who has left the St. James’s Place Partnership; or

•  a Partner who management considers to be at significant risk of leaving the Partnership and where an orderly settlement of debt is 

considered to be in question.

Estimates
Critical accounting estimates are those which give rise to a significant risk of material adjustment to the balances recognised in the 
Financial Statements within the next 12 months. The Group’s critical accounting estimates are:

•  determining the value of insurance contract liabilities;

•  determining the fair value of investment property; and

•  determining the fair value of Level 3 fixed income securities and equities.

Estimates are also applied in other assets of the Financial Statements, including determining the value of deferred tax assets, investment 
contract benefits, the operational readiness prepayment and other provisions. 

Measurement of insurance contract liabilities
The assumptions used in the calculation of insurance contract liabilities that have an effect on the Statement of Comprehensive Income 
of the Group are:

•  the lapse assumption, which is set prudently based on an investigation of experience during the year;

•  the level of expenses, which is based on actual expenses in 2020 and expected rates in 2021 and over the long term;

•  the mortality and morbidity rates, which are based on the results of an investigation of experience during the year; and

•  the assumed rate of investment return, which is based on current gilt yields.

Greater detail on the assumptions applied, and sensitivity analysis, is shown in Note 14.

Whilst the measurement of insurance contract liabilities is considered to be a critical accounting estimate for the Group, the vast majority 
of non-unit-linked insurance business written is reinsured. As a result, the impact of a change in estimate in determining the value of 
insurance contract liabilities would be mitigated to a significant degree by the impact of the change in estimate in determining the value 
of reinsurance assets.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS167

Determining the fair value of investment property
In accordance with IAS 40, the Group initially recognises investment properties at cost, and subsequently remeasures its portfolio to fair 
value in the Statement of Financial Position. Fair value is determined monthly by professional external valuers. It is based on anticipated 
market values for the properties in accordance with the guidance issued by the Royal Institution of Chartered Surveyors (RICS), being the 
estimated amount that would be received from a sale of the assets in an orderly transaction between market participants. 

The valuation of investment property is inherently subjective as it requires, among other factors, assumptions to be made regarding the 
ability of existing tenants to meet their rental obligations over the entire life of their leases, the estimation of the expected rental income 
into the future, the assessment of a property’s potential to remain as an attractive technical configuration to existing and prospective 
tenants in a changing market and a judgement on the attractiveness of a building, its location and the surrounding environment. As such, 
investment properties are classified as Level 3 in the IFRS 13 fair value hierarchy because they are valued using techniques which are not 
based on observable inputs. 

During the year COVID-19 has impacted the valuations, particularly retail and leisure assets which have fallen in value. The valuations have 
been prepared in accordance with the version of the RICS Valuation – Global Standards (incorporating the International Valuation 
Standards) and the UK national supplement (the Red Book). The pandemic and the measures taken to tackle COVID-19 continue to affect 
economies and real estate markets globally. Nevertheless, as at the valuation date some property markets have started to function again, 
with transaction volumes and other relevant evidence returning to levels where an adequate quantum of market evidence exists upon 
which to base opinions of value. Accordingly, and for the avoidance of doubt, the valuation is not reported as being subject to ‘material 
valuation uncertainty’ as defined by VPS 3 and VPGA 10 of the RICS Valuation – Global Standards.

Further details of the valuation of investment properties, including sensitivity analysis, are set out in Note 17.

Determining the fair value of Level 3 fixed income securities and equities
In accordance with IFRS 9, the Group elects to classify its portfolio of policyholder fixed income securities at fair value through profit and 
loss to match the accounting for policyholder liabilities. Its portfolio of equities is required to be held at fair value through profit and loss. 
As a result, all fixed income securities and equities are initially held at cost and are subsequently remeasured to fair value at the reporting 
date.

During 2019 and 2020, a number of investments were made into private credit and private equity assets, which are recognised within fixed 
income securities and within equities, respectively, on the Consolidated Statement of Financial Position. The fair value of these assets is 
determined following a monthly valuation process which uses two different valuation models and includes verification by professional 
external valuers. The models use suitable market comparatives and an estimate of future cash flows expected to flow from the issuing 
entity. 

The valuations are inherently subjective as they require a number of assumptions to be made, such as determining which entities provide 
suitable market comparatives and their relevant performance metrics (for example earnings before interest, tax, depreciation and 
amortisation), determining appropriate discount rates and cash flow forecasts to use in models, the weighting to apply to each valuation 
methodology and the point in the range of valuations to select as the fair value. As the inputs to the valuation models are unobservable, 
the investments in private credit and private equity assets are classified as Level 3 in the IFRS 13 fair value hierarchy.

During the year the impact of COVID-19 has been considered by undertaking sensitivity analysis to look at both favourable and 
unfavourable impacts. Any change in the value of these fixed income securities or equities is matched by an associated movement in the 
policyholder liability, and therefore would not impact on the shareholder net assets.

Further detail about the valuation models, including sensitivity analysis, are set out in Note 17.

3. Segment reporting

IFRS 8 Operating Segments requires operating segments to be identified, on the basis of internal reports about components of the Group 
that are regularly reviewed by the Board, in order to allocate resources to each segment and assess its performance. 

The Group’s only reportable segment under IFRS 8 is a ‘wealth management’ business – which is a vertically-integrated business 
providing support to our clients through the provision of financial advice and assistance through our Partner network, and financial 
solutions including (but not limited to) wealth management products manufactured in the Group, such as insurance bonds, pensions, 
unit trust and ISA investments, and a DFM service. 

Separate geographical segmental information is not presented since the Group does not segment its business geographically. Most of its 
customers are based in the United Kingdom, as is management of the assets. In particular, the operation based in south-east Asia is not 
yet sufficiently material for separate consideration. 

Segment revenue
Revenue received from fee and commission income is set out in Note 4, which details the different types of revenue received from our 
wealth management business.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS168

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

3. Segment reporting continued

Segment profit
Two separate measures of profit are monitored on a monthly basis by the Board. These are the post-tax Underlying cash result and 
pre-tax European Embedded Value (EEV).

Underlying cash result
The measure of cash profit monitored on a monthly basis by the Board is the post-tax Underlying cash result. This reflects emergence 
of cash available for paying a dividend during the year. Underlying cash is based on the cash flows within the IFRS results, but with no 
allowance for intangibles, principally DAC, DIR, PVIF, goodwill and deferred tax, or short-term costs associated with the back-office 
infrastructure project. As the cost associated with non-cash-settled share options is reflected in changes in shareholder equity, they 
are also not included in the Underlying cash result. 

More detail is provided on pages 59 to 63 of the Financial Review. 

The Cash result should not be confused with the IFRS Consolidated Statement of Cash Flows which is prepared in accordance with IAS 7.

Underlying cash result after tax 
Non-cash-settled share-based payments
Impacts of deferred tax
Back-office infrastructure
Impact in the year of DAC/DIR/PVIF
Impact of policyholder tax asymmetry (see Note 4) 1
Other 1
IFRS profit after tax
Shareholder tax

Profit before tax attributable to shareholders’ returns
Tax attributable to policyholder returns
IFRS profit before tax

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
264.7
(10.6)
(8.2)
(10.0)
(29.6)
61.7
(6.0)

262.0
65.6

327.6
98.8
426.4

£’Million
273.1 
(28.7)
(10.4)
(38.8)
(26.2)
(10.0)
(12.4) 

146.6 
40.5 

187.1 
521.8
708.9

1  The impact of policyholder tax asymmetry has been separated from Other for the first time for the year ended 31 December 2020. As a result, Other has decreased by 

£10.0 million from the amount disclosed at 31 December 2019. Further information on the impact of policyholder tax asymmetry can be found on page 169. 

EEV operating profit
EEV operating profit is monitored on a monthly basis by the Board. The components of the EEV operating profit are included in more 
detail in the Financial Review section of the Annual Report and Accounts.

EEV operating profit before tax
Investment return variance
Economic assumption changes

EEV profit before tax 
Adjustments to IFRS basis
Deduct: amortisation of purchased value of in-force business
Movement of balance sheet life value of in-force business (net of tax)
Movement of balance sheet unit trust and DFM value of in-force business (net of tax)
Tax of movement in value of in-force business

Profit before tax attributable to shareholders’ returns
Tax attributable to policyholder returns
IFRS profit before tax

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
919.0
304.4
(47.4)

1,176.0

(3.2)
(465.7)
(91.9)
(287.6)

327.6
98.8
426.4

£’Million
952.0 
768.6
(27.0)

1,693.6 

(3.2)
(946.6)
(310.9)
(245.8)

187.1 
521.8
708.9

The movement in life, unit trust and DFM value of in-force business is the difference between the opening and closing discounted value of the 
profits that will emerge from the in-force book over time, after adjusting for DAC and DIR impacts which are already included under IFRS.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS169

Segment assets

Funds under management (FUM) 
FUM, as reported in Section 1 of the Financial Review on page 55, is the measure of segment assets which is monitored on a monthly 
basis by the Board.

Investment
Pension
UT/ISA and DFM

Total FUM 
Exclude client and third-party holdings in non-consolidated unit trusts and DFM
Other

Gross assets held to cover unit liabilities
IFRS intangible assets (see page 64 adjustment 2) including goodwill, DAC, PVIF, reinsurance and deferred tax 
Shareholder gross assets (see page 64)
Total assets

4. Fee and commission income

Advice charges (post-RDR)
Third-party fee and commission income
Wealth management fees 1
Investment management fees
Fund tax deductions
Impact of policyholder tax asymmetry 1
Discretionary fund management fees

Fee and commission income before DIR amortisation
Amortisation of DIR
Total fee and commission income

31 December 
2020

31 December 
2019

£’Million
32,220.0
61,310.0
35,810.0

129,340.0
(4,864.4)
1,551.9

126,027.5
605.4
3,248.4
129,881.3

£’Million
31,220.0 
52,840.0 
32,930.0 

116,990.0 
(5,185.1)
1,742.0 

113,546.9 
658.6 
3,086.5 
117,292.0

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
767.4
112.2
812.4
70.4
98.8
61.7
17.5

1,940.4
156.0
2,096.4

£’Million
749.7 
120.8 
734.8 
71.6 
521.8 
(10.0)
16.2 

2,204.9 
169.2 
2,374.1

1  Wealth management fees recognise charges levied on manufactured business (Investment, Pensions and UT/ISA) which are not separately identified elsewhere. These 

include some temporary effects relating to life insurance tax. 

Life insurance tax incorporates a policyholder tax element, and the Financial Statements of a life insurance Group need to reflect the 
liability to HMRC and the corresponding deductions incorporated into policy charges (see Fund tax deductions below). In particular, the 
tax liability to HMRC is assessed using IAS 12 Income Taxes, which does not allow discounting, whereas the policy charges are designed 
to ensure fair outcomes between clients and so reflect a wide range of possible outcomes. This gives rise to different assessments of the 
current value of future cash flows and hence an asymmetry in the Consolidated Statement of Financial Position between the overall tax 
position and the offsetting client balance. The positive effect of the asymmetry will be eliminated over time as future cash flows become 
less uncertain and are ultimately realised, so the current effect is temporary. 

As previously commented, the exceptional market circumstances in 2020 from the COVID-19 pandemic saw significant market 
movements throughout the year. Whilst strong recoveries were experienced in the later part of 2020, certain markets did not recover as 
strongly which resulted in some of our funds having significant losses at year end. The asymmetry is calculated on a fund by fund basis 
before consolidation and the predominate reason for the large asymmetry movement in 2020 are these losses. We would expect this to 
reverse as markets increase. We also consider that anticipated fund changes in 2021 under our Investment Management Approach will 
accelerate in part the timing of this realisation. In 2021, we expect several fund mergers to take place which will have the resulting impact 
of unwinding and accelerating some of the asymmetry experienced in 2020. 

Under normal conditions this asymmetry is small, but the market conditions in 2020 have resulted in a significant positive movement 
during the year, benefiting both profit before shareholder tax and profit after tax. The impact of policyholder tax asymmetry has therefore 
been separated from wealth management fees for the first time for 2020. As a result, wealth management fees are higher by £10.0 million 
from the amount disclosed at 31 December 2019. 

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS170

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

4. Fee and commission income continued

For all post-Retail Distribution Review (RDR) business, advice charges are received from clients for the provision of initial and ongoing 
advice in relation to an investment into a St. James’s Place or third-party product.

Where an investment has been made into a St. James’s Place product, the initial product charge and any dealing margin is deferred and 
recognised as a deferred income liability. This liability is extinguished, and income recognised, over the expected life of the investment. 
The income is the amortisation of DIR in the table above. Ongoing product charges for St. James’s Place products are recognised within 
wealth management fees. This line also includes advice charges on pre-RDR business, for which an explicit advice charge was not made. 

Where an investment has been made into a third-party product, third-party fee and commission income is received from the product provider. 

Investment management fees are received from clients for the provision of all aspects of investment management. Broadly, investment 
management fees match investment management expenses.

Fund tax deductions represent amounts credited to, or deducted from, the life insurance business to match policyholder tax credits 
or charges. 

Discretionary fund management fees are received from clients for the provision of DFM services.

5. Expenses

The following items are included within the expenses disclosed in the Statement of Comprehensive Income:

Payments to Partners
Fees payable to the Company’s auditors and its associates
For the audit of the Company and Consolidated Financial Statements
For other services:
– The audit of the Company’s subsidiaries (excluding unit trusts)
– Audit of the Company’s unit trusts
– Audit-related assurance services
– Other assurance services
Total fees payable to the Company’s auditors and its associates

Employee costs
Wages and salaries
Social security costs
Other pension costs 
Cost of employee share awards and options
Total employee costs

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
827.0

£’Million
814.7

0.3

0.5
0.5
0.4
–
1.7

151.9
16.3
15.0
10.0
193.2

0.2

0.5
0.4
0.4
–
1.5

151.5
17.5
13.8
12.4
195.2

Average monthly number of persons employed by the Group during the year

2,746

2,575

Included within fees payable to the Company’s auditors and its associates for audit-related assurance services is £0.1 million 
(2019: £0.1 million) for non-audit services as defined by the Group’s Policy on Auditor Independence, which is available on our website 
at: www.sjp.co.uk. 

The above employee costs information includes Directors’ remuneration. Full details of the Directors’ remuneration, share options, 
pension entitlements and interests in shares are disclosed in the Directors’ Remuneration Report on pages 121 to 139, and further 
information is provided below.

All pension costs related to defined contribution schemes and cash supplements in lieu of contributions to defined contribution pension 
schemes. At 31 December 2020, the number of Directors to whom retirement benefits are accruing, including those receiving a cash 
supplement in lieu of contributions to defined contribution pension schemes is three (2019: three), with the total cost being £0.3 million 
(2019: £0.3 million). Retirement benefits are accruing in defined contribution pension schemes for one (2019: one) Director at the year end.

The number of Directors who exercised options over shares in the Company during the year is two (2019: nil). The number of Directors in 
respect of whose qualifying services shares were receivable under long-term incentive schemes is three (2019: three), and the total amount 
receivable by the Directors under long-term incentive schemes is £2.0 million (2019: £1.9 million). The aggregate gains made by Directors 
on the exercise of share options and the receipt of deferred bonus scheme shares during the year was £1.2 million (2019: £0.5 million).

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS171

6. Investment return and movement in investment contract benefits

The majority of the business written by the Group is unit-linked investment business, and so investment contract benefits are measured 
by reference to the underlying net asset value of the Group’s unitised investment funds. As a result, investment return on the unitised 
investment funds and the movement in investment contract benefits are linked. 

Investment return

Investment return on net assets held to cover unit liabilities:
Rental income
Loss on revaluation of investment properties
Net investment return on financial instruments classified as fair value through profit and loss

Attributable to unit-linked insurance contract liabilities
Attributable to unit-linked investment contract benefits

Income attributable to third-party holdings in unit trusts

Investment return on shareholder assets:
Net investment return on financial instruments classified as fair value through profit and loss
Interest income on financial instruments held at amortised cost

Total investment return

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million

£’Million

86.3 
(109.7)
4,832.4

4,809.0
25.4
4,783.6

4,809.0
1,127.1
5,936.1

(4.2)
17.7
13.5
5,949.6

94.1 
(74.2)
10,741.6

10,761.5
65.4 
10,696.1

10,761.5
3,374.5
14,136.0

18.7
18.9 
37.6 
14,173.6

Included in the net investment return on financial instruments classified as fair value through profit and loss within investment return on 
net assets held to cover unit liabilities is dividend income of £1,017.4 million (2019: £1,285.6 million).

Movement in investment contract benefits

Balance at 1 January
Deposits
Withdrawals 
Movement in unit-linked investment contract benefits 
Fees and other adjustments
Balance at 31 December

Current
Non-current

Movement in unit liabilities
Unit-linked investment contract benefits
Third-party unit trust holdings
Movement in investment contract benefits in the Consolidated Statement of Comprehensive Income

See accounting policy (ag) for further information on the current and non-current disclosure.

2020

2019

£’Million
83,558.5
10,215.4
(4,586.4)
4,783.6
(838.4)
93,132.7

4,841.0
88,291.7
93,132.7

£’Million
67,796.1 
10,852.9 
(4,641.4)
10,696.1
(1,145.2)
83,558.5 

5,316.4 
78,242.1 
83,558.5 

4,783.6
1,127.1
5,910.7

10,696.1
3,374.5
14,070.6

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS172

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

7. Income and deferred taxes

Tax for the year

Current tax
UK corporation tax
– Current year charge
– Adjustment in respect of prior year 
Overseas taxes
– Current year charge
– Adjustment in respect of prior year

Deferred tax
Unrealised capital (losses)/gains in unit-linked funds
Unrelieved expenses
– Additional expenses recognised in the year
– Utilisation in the year
Capital losses 
– Revaluation in the year
– Utilisation in the year
– Adjustment in respect of prior year 
DAC, DIR and PVIF
Other items
Overseas losses
Adjustment for change in tax rate
Adjustments in respect of prior periods

Total tax charge for the year

Attributable to:
– policyholders
– shareholders

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million

£’Million

157.9
(1.0)

8.5
–

165.4

215.7 
1.0

11.0 
0.2 

227.9 

(4.0)

333.8

(10.4)
11.8

–
13.7
0.8
(10.0)
(1.9)
(0.5)
(1.4)
0.9
(1.0)
164.4

98.8
65.6
164.4

(11.6)
12.9 

1.1
10.3 
(0.3) 
(11.0)
1.1
(0.7)
–
(1.2) 

334.4
562.3

521.8
40.5 
562.3

The prior year adjustment of £1.0 million in current tax above represents a credit of £1.4 million in respect of policyholder tax 
(2019: £0.1 million credit) and a charge of £0.4 million in respect of shareholder tax (2019: £1.3 million charge). The prior year adjustment 
of £0.9 million in deferred tax above represents a charge of £1.3 million in respect of policyholder tax and a credit of £0.4 million in respect 
of shareholder tax (2019: deferred tax prior year adjustment related entirely to shareholder tax).

Included within the deferred tax on ‘other items’ is £nil (2019: £1.5 million charge) relating to share-based payments. Details of share-
based payments are disclosed in Note 20.

In arriving at the profit before tax attributable to shareholders’ return, it is necessary to estimate the analysis of the total tax charge 
between that payable in respect of policyholders and that payable by shareholders. Shareholder tax is estimated by making an 
assessment of the effective rate of tax that is applicable to the shareholders on the profits attributable to shareholders. This is calculated 
by applying the appropriate effective corporate tax rates to the shareholder profits. The remainder of the tax charge represents tax on 
policyholders’ investment returns. This calculation method is consistent with the legislation relating to the calculation of tax on 
shareholder profits.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTSReconciliation of tax charge to expected tax

Profit before tax
Tax attributable to policyholders’ returns 

Profit before tax attributable to shareholders’ return
Shareholder tax charge at corporate tax rate of 19% (2019: 19%)
Adjustments:
Lower rates of corporation tax in overseas subsidiaries
Expected shareholder tax

Effects of:
Non-taxable income
Revaluation of historic capital losses in the Group
Adjustment for change in tax rates
Adjustment in respect of prior year 
– Current tax
– Deferred tax
Differences in accounting and tax bases in relation to employee share schemes
Disallowable expenses
Provision for future liabilities
Other
Tax losses not recognised

Shareholder tax charge
Policyholder tax charge
Total tax charge for the year

Year ended 
31 December 
2020

£’Million
426.4
(98.8)

327.6
62.2

(1.3)
60.9

(0.9)
–
(1.4)

0.4
0.4
(0.3)
3.8
1.7
0.2
0.8
4.7

65.6
98.8
164.4

Year ended 
31 December 
2019

£’Million
708.9
(521.8) 

187.1 
35.5 

(0.5)
35.0 

(1.3)
1.1
–

1.3
(1.5) 
1.2
2.3 
–
(0.2)
2.6 
5.5

40.5 
521.8
562.3

19%

0.0%
18.6%

1.4%

20.0%

173

19%

(0.3%)
18.7%

2.9%

21.6%

Tax calculated on profit/(loss) before tax at 19% (2019: 19%) would amount to £81.0 million (2019: £134.7 million). The difference of 
£83.4 million (2019: £427.6 million) between this number and the total tax of £164.4 million (2019: £562.3 million) is made up of the 
reconciling items above which total £3.4 million (2019: £5.0 million) and the effect of the apportionment methodology on tax applicable 
to policyholder returns of £80.0 million (2019: £422.6 million).

Tax paid in the year

Current tax charge for the year
Payments to be made due to be received in future years in respect of current year
Payments/(refunds received) made in current year in respect of prior years
Other
Tax paid

Tax paid can be analysed as:
– Taxes paid in UK
– Taxes paid in overseas jurisdictions
– Withholding taxes suffered on investment income received
Total

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
165.4 
(30.3)
113.6
(0.6)
248.1

233.1
2.4
12.6 
248.1

£’Million
227.9
(115.4)
(7.9)
(1.8)
102.8

91.2
1.9
9.7
102.8

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS174

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

7. Income and deferred taxes continued

Deferred tax balances

Deferred tax assets

Unrelieved 
expenses 
on life
insurance 
business

£’Million
42.5 

Deferred 
acquisition 
costs (DAC)

£’Million
–

Capital 
losses 
(available for 
future relief)

Deferred 
income (DIR)

£’Million
35.6

£’Million
55.7 

Renewal
 income 
assets

£’Million
–

Share-based 
payments

Fixed asset 
temporary 
differences

Other 
temporary 
differences

£’Million
8.0 

£’Million
4.0 

£’Million
1.3 

Total

£’Million
147.1 

(1.3)

41.2 

–

–

(3.0)

32.6 

(11.1)

44.6 

–

–

(1.5) 

6.5 

0.9 

4.9 

–

1.3 

(16.0)

131.1 

(41.2)

(19.5)

–

(44.6)

(10.9)

–

–

(0.7)

(116.9)

–
–

–
–
–

2.3
(2.2)

0.1
–
(19.4)

(3.0)
3.5

0.5
–
33.1

–
–

–
–
–

2.3
(1.6)

0.7
(2.1)
(12.3)

(0.1)
0.4

0.3
–
6.8

0.1
0.6

0.7
–
5.6

0.1
(0.1)

–
–
0.6

1.7
0.6

2.3
(2.1)
14.4

6 years
6 years

14 years
14 years

14 years
14 years

7 years
6 years

20 years
20 years

3 years
3 years

6 years
6 years

Unrelieved 
expenses 
on life 
insurance 
business

£’Million
–

Deferred 
acquisition 
costs (DAC)

£’Million
70.9 

Capital 
losses 
(available for 
future relief)

£’Million
–

Renewal 
income
 assets

£’Million
10.4 

Unrealised 
capital gains 
on life 
insurance 
(BLAGAB) 
assets 
backing unit 
liabilities

£’Million
86.3 

Purchased 
value of 
in-force 
business 
(PVIF)

£’Million
4.1 

Other 
temporary 
differences

£’Million
1.2 

Total

£’Million
172.9 

–
–

–

(13.4)
–

57.5 

–
–

–

(1.7)
2.4 

11.1 

333.8
–

420.1 

(0.6)
–

3.5 

0.3
–

1.5 

318.4
2.4 

493.7 

(41.2)

(19.5)

(44.6)

(11.1)

–

–

(0.5)

(116.9)

1.4
–
1.4
(39.8)

(10.1)
4.2
(5.9)
32.1

14.5
(5.4)
9.1
(35.5)

–
–
–
–

(2.8)
–
(2.8)
417.3

(0.6)
0.4
(0.2)
3.3

(0.3)
–
(0.3)
0.7

2.1
(0.8)
1.3
378.1

6 years
6 years

14 years
14 years

7 years
6 years

20 years
20 years

7 years
6 years

6 years
6 years

At 1 January 2019
(Charge)/credit to the 
Statement of Comprehensive 
Income

At 31 December 2019
Reanalysis to deferred tax 
liabilities
(Charge)/credit to the 
Statement of Comprehensive 
Income:
– Utilised and created in year
– Impact of tax rate change

Total credit
Impact of acquisition
At 31 December 2020

Expected utilisation period
As at 31 December 2019
As at 31 December 2020

Deferred tax liabilities

At 1 January 2019
Charge/(credit) to the  
Statement of Comprehensive  
Income
Impact of acquisitions

At 31 December 2019
Reanalysis from deferred tax  
assets
Charge/(credit) to the  
Statement of Comprehensive  
Income:
– Utilised and created in year
– Impact of tax rate change
Total charge/(credit)
At 31 December 2020

Expected utilisation period
As at 31 December 2019
As at 31 December 2020

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS175

Appropriate investment income, gains or profits are expected to arise against which the tax assets can be utilised. Whilst the actual rates 
of utilisation will depend on business growth and external factors, particularly investment market conditions, they have been tested for 
sensitivity to experience and are resilient to a range of reasonably foreseeable scenarios. 

The expected utilisation period for the deferred tax asset on capital losses was extended during 2019. This increase reflected the impact 
of the extension of the existing loss restriction rules to also cover capital losses, which took effect from 1 April 2020.

The current year presentation of the allocation between deferred tax liabilities and assets reflects a reassessment of the requirements of 
IAS 12, with reference to the netting off of certain deferred tax balances. This has resulted in some reallocation of the prior year balances 
between deferred tax liabilities and assets. The prior year balances have not been restated, as the changes are not material.

At the reporting date there were unrecognised deferred tax assets of £16.3 million (2019: £12.0 million) in respect of £96.5 million (2019: 
£71.5 million) of losses in companies where appropriate profits are not considered probable in the forecast period. These losses primarily 
relate to our Asia-based businesses and can be carried forward indefinitely.

In the Finance Act 2016, a reduction to the UK main rate of corporation tax to 17% effective from 1 April 2020 was enacted, with the 
impact incorporated into the deferred tax balances in 2016. However, in the UK Budget of 11 March 2020 it was announced that the rate 
will remain at 19%, rather than reducing to 17% as previously enacted. This change was substantively enacted on 17 March 2020 and as a 
result the relevant deferred tax balances have been remeasured. The total impact of this remeasurement in the deferred tax shown above 
is £1.4 million split as £9.8 million in respect of deferred tax assets and £8.4 million in respect of deferred tax liabilities. 

8. Goodwill, intangible assets, deferred acquisition costs and deferred income

Cost
At 1 January 2019 1
Additions
Disposals 1
At 31 December 2019 1
Additions 
Disposals
At 31 December 2020

Accumulated amortisation
At 1 January 2019¹
Charge for the year
Eliminated on disposal 1
At 31 December 2019 1
Charge for the year
Eliminated on disposal
At 31 December 2020

Carrying value
At 1 January 2019
At 31 December 2019
At 31 December 2020

Current
Non-current

Purchased 
value of 
in-force 
business

Computer 
software and 
other specific 
software 
developments

DAC

DIR

£’Million

£’Million

£’Million

£’Million

73.4
–
–

73.4
–
–
73.4

49.4
3.2
–

52.6
3.2
–
55.8

24.0
20.8
17.6

3.2
14.4
17.6

16.1
8.9
–

25.0
18.8
–
43.8

14.7
1.4
–

16.1
4.2
–
20.3

1.4
8.9
23.5

3.4
20.1
23.5

1,346.7 
28.1 
(65.0)

1,309.8
27.1
(103.0)
1,233.9

(1,464.0)
(135.6)
61.0 

(1,538.6)
(121.2)
90.6 
(1,569.2)

788.2 
96.6 
(65.0)

819.8 
92.6
(103.0)
809.4

558.5
490.0
424.5

85.7
338.8
424.5

(815.7)
(169.2)
61.0 

(923.9)
(156.0)
90.6 
(989.3)

(648.3)
(614.7)
(579.9)

(160.4)
(419.5)
(579.9)

Goodwill

£’Million

15.6
–
–

15.6
15.4
–
31.0

–
–
–

–
–
–
–

15.6
15.6
31.0

–
31.0
31.0

Outstanding amortisation period
At 31 December 2019
At 31 December 2020

n/a
n/a

6 years
5 years

2–5 years
5 years

14 years
14 years

6–14 years
6–14 years

1  The opening cost and accumulated amortisation positions at 1 January 2019 for DAC and DIR have been revised downwards by £373.7 million and £350.0 million 

respectively to remove business after it reaches the end of its expected life. At this point the net book value of these adjustments is £nil, and so there is no impact on the 
carrying values presented on the face of the Consolidated Statement of Financial Position. Balances associated with business reaching the end of its expected life in each 
year disclosed, are presented as disposals.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS176

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

8. Goodwill, intangible assets, deferred acquisition costs and deferred income continued

Goodwill
The carrying value of goodwill split by acquisition is as follows: 

Jeremy Barrett businesses (see Note 23)
Policy Services Group (see Note 23)
SJP Asia companies
Technical Connection Limited
Rowan Dartington companies
Willson Grange businesses (see Note 23)
Balance at 31 December

31 December 
2020

31 December 
2019

£’Million
0.4
7.7
10.1
3.7
1.8
7.3
31.0

£’Million
–
–
10.1
3.7
1.8
–
15.6

Goodwill is reviewed at least annually for impairment, or when circumstances or events indicate there may be uncertainty over its value. 
The recoverable amount has been based on value-in-use calculations using pre-tax cash flows. Details of the assumptions made in these 
calculations are provided below: 

Key assumptions based on experience: 

Projection period: 

Value of new business and expenses

Five years extrapolated into perpetuity

Pre-tax discount rate based on a risk-free rate plus a risk margin: 

3.4–8.4% (2019: 4.0%)

It is considered that any reasonably possible levels of change in the key assumptions, including the impacts of COVID-19, would not result 
in impairment of the goodwill. 

Purchased value of in-force business/DAC/computer software 
Amortisation is charged to expenses in the Statement of Comprehensive Income. Amortisation profiles are reassessed annually.

DIR
Amortisation is credited within fee and commission income in the Statement of Comprehensive Income. Amortisation profiles are 
reassessed annually.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS9. Property and equipment, including leased assets

Cost
At 1 January 2019
Recognised on adoption of IFRS 16 Leases
Additions
Disposals

At 31 December 2019
Additions
Disposals
At 31 December 2020

Accumulated depreciation
At 1 January 2019
Charge for the year
Eliminated on disposal

At 31 December 2019
Charge for the year
Eliminated on disposal
At 31 December 2020

Net book value
At 1 January 2019
At 31 December 2019
At 31 December 2020

177

Fixtures, 
fittings 
and office 
equipment

Computer 
equipment

Leased assets: 
properties

Total

£’Million

£’Million

£’Million

£’Million

52.7 
–
16.2 
(0.8)

68.1 
6.6
(2.3)
72.4

27.3 
4.0 
(0.7)

30.6 
5.5
(2.2)
33.9

25.4 
37.5 
 38.5 

7.7 
–
1.1 
(0.4) 

8.4 
1.4
(4.3)
5.5

4.6 
1.8 
(0.2) 

6.2 
1.4
(4.3)
3.3

3.1 
2.2 
2.2 

–
91.8
49.7
–

141.5 
26.1
(3.6)
164.0

–
14.9
–

14.9
17.2
(1.8)
30.3

60.4
91.8
67.0
(1.2)

218.0 
34.1
(10.2)
241.9

31.9 
20.7 
(0.9)

51.7 
24.1
(8.3)
67.5

–
126.6
 133.7

28.5 
166.3 
174.4

Depreciation period (estimated useful life)
At 31 December 2019
At 31 December 2020

5–15 years
5–15 years

3 years
3 years

1–23 years
1–22 years

Leased assets: properties were recognised for the first time on 1 January 2019, upon adoption of IFRS 16 Leases. 

10. Leases

This note provides information on leases where the Group is a lessee. For information on leases where the Group is a lessor, refer to Note 11. 

The Group’s leasing activities and how these are accounted for
The Group leases a portfolio of office properties, equipment and vehicles. The exemptions available under IFRS 16 for low-value or short-
term leases have been applied to all leased equipment and vehicles, and so the leased assets and lease liabilities on the Consolidated 
Statement of Financial Position, and the depreciation charge for leased assets and interest expense on lease liabilities in the Consolidated 
Statement of Comprehensive Income, relate to the Group’s portfolio of office properties only. 

Leases are negotiated on an individual basis and hence contain a variety of different terms and conditions. They contain covenants and 
restrictions but generally these are standard and to be expected in a modern, commercial lease created under open-market terms. Typical 
covenants include paying the annual rent, insurance premiums, service charge, rates and VAT and keeping the property in good repair and 
condition throughout the lease. Typical restrictions include permitting office use only and not transferring or assigning the lease to a third 
party without the lessor’s consent. There are no residual value guarantees. 

The Group is exposed to variability in lease payments as a number of leases include rent reviews during the lease term which are linked 
to an index or market rates. In accordance with IFRS 16, these variable lease payments are initially measured based on the index or rate 
at the commencement date of the lease. Estimates of future rent changes are not made; these changes are taken into account in the 
lease liabilities and leased assets only when the lease payments change and so the variability is resolved. There are no variable lease 
payments which are not linked to an index or market rates.

The Group has not entered into any sale and leaseback transactions.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS178

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

10. Leases continued

Details regarding the accounting policies applied to leases are set out in Note 1, refer to policies (f)(ii) Lease expenses, (m) Property and 
equipment and (z) Other payables. 

Amounts recognised in the Consolidated Statement of Financial Position
The following amounts are recognised in the Consolidated Statement of Financial Position:

Within the property and equipment balance – refer to Note 9
Leased assets – properties

Within the other payables balance – refer to Note 13
Lease liabilities – properties

31 December 
2020

31 December 
2019

£’Million

£’Million

133.7

126.6

132.7

118.6

A movement schedule for leased assets, setting out additions during the year and depreciation charged, is presented in Note 9. A movement 
schedule for lease liabilities is presented on the next page.

Amounts recognised in the Consolidated Statement of Comprehensive Income
The following amounts are recognised within expenses in the Consolidated Statement of Comprehensive Income:

Depreciation charge for leased assets – properties 
Interest expense on lease liabilities – properties
Lease expense relating to short-term leases
Lease expense relating to low-value assets
Total lease expense for the year
Total cash outflow for leases during the year 

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
17.2
3.3
–
1.2
21.7
13.3

£’Million
14.9
2.9
2.6
1.3
21.7
11.1

Reconciliation of lease liabilities 
The following movement schedule reconciles the opening and closing lease liabilities in the Consolidated Statement of Financial Position. 

Opening lease liabilities 
Recognised on adoption of IFRS 16 Leases
Additions
Disposals 
Interest charged
Lease payments made
Closing lease liabilities 

2020

£’Million
118.6 
–
25.4
(1.3)
3.3
(13.3)
132.7

2019

£’Million
–
83.2 
43.6 
–
2.9 
(11.1)
118.6 

The lease payments disclosed in the table above link to the principal lease payments as set out in the Consolidated Statement of Cash 
Flows as follows. 

Interest paid
Principal lease payments
Lease payments made 

2020

£’Million
3.3
10.0
13.3

2019

£’Million
2.9
8.2
11.1

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS179

11. Investments, investment property and cash and cash equivalents

Net assets held to cover unit liabilities 
Included within the Statement of Financial Position are the following assets and liabilities comprising the net assets held to cover unit 
liabilities. The assets held to cover unit liabilities are set out in adjustment 1 of the IFRS to Solvency II Net Assets Balance Sheet 
reconciliation on page 64. 

Assets
Investment property
Equities
Fixed income securities
Investment in Collective Investment Schemes
Cash and cash equivalents
Other receivables
Derivative financial instruments
– Currency forwards
– Interest rate swaps
– Index options
– Contracts for differences
– Equity rate swaps
– Foreign currency options
– Total return swaps
– Fixed income options
– Credit default swaps
Total derivative financial assets
Total assets

Liabilities
Other payables
Derivative financial instruments
– Currency forwards
– Interest rate swaps
– Index options
– Contracts for differences
– Equity rate swaps
– Foreign currency options
– Total return swaps
– Fixed income options
– Credit default swaps
Total derivative financial liabilities
Total liabilities
Net assets held to cover linked liabilities

Investment contract benefits
Net asset value attributable to unit holders 
Unit-linked insurance contract liabilities
Net unit-linked liabilities

31 December 
2020

31 December 
2019

£’Million

£’Million

1,526.7
83,359.2
27,694.0
4,625.4
6,405.2
1,030.2

999.9
58.5
49.7
11.8
6.1
0.1
135.5
79.5
45.7
1,386.8
126,027.5

1,750.9
72,694.2
26,270.4
4,034.6
6,720.8
733.1

588.2
76.7
23.3
359.3
8.1
7.0
129.0
41.4
109.9
1,342.9
113,546.9

759.7

745.4

472.9
79.5
43.6
7.2
11.2
–
87.3
33.2
15.0
749.9
1,509.6
124,517.9

93,132.7
30,919.1
466.1
124,517.9

295.2
81.5
49.1
357.7
40.1
6.1
88.3
6.6
24.2
948.8
1,694.2
111,852.7

83,558.5
27,830.0
464.2
111,852.7

Net assets held to cover linked liabilities, and third-party holdings in unit trusts, are considered to have a maturity of up to one year since 
the corresponding unit liabilities are repayable and transferable on demand. See accounting policy (ag) for further information on current 
and non-current disclosure.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS180

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

11. Investments, investment property and cash and cash equivalents continued

Investment property

Balance at 1 January
Additions
Capitalised expenditure on existing properties
Disposals
Changes in fair value
Balance at 31 December

2020

£’Million
1,750.9
–
27.5
(142.0)
(109.7)
1,526.7

2019

£’Million
1,820.7 
42.5
14.4 
(52.5)
(74.2)
1,750.9

The Group is the lessor for a portfolio of properties which meet the definition of investment property. The portfolio is held within unit-
linked funds, leased out under operating leases and is considered current. However, since investment properties are not traded in an 
organised public market they are relatively illiquid compared with many other asset classes. There are no restrictions on the realisability 
of the Group’s individual properties, or on the remittance of income or proceeds of disposal.

The Group follow various strategies to minimise the risks associated with any rights the Group retains in the investment properties. 
These strategies include:

•  actively reviewing and monitoring the condition of the properties and maintaining appropriate repairs, capital works projects and 

investments; 

•  engaging professional legal advisers in drafting prudent lease terms governing the use of the properties and engaging specialist asset 

managers to oversee adherence to these terms on an ongoing basis; 

•  actively reviewing and monitoring lessee financial covenant positions; 

•  maintaining appropriate and prudent insurance for the properties; and 

•  senior management regularly reviewing the investment property portfolio to oversee diversification and performance, and to maximise 

value and occupancy rates. 

Investment property is valued monthly by external chartered surveyors in accordance with the guidance issued by the Royal Institution 
of Chartered Surveyors. The investment property valuation has been prepared using the ‘market approach’ valuation technique: that is, 
using prices and other relevant information generated by market transactions involving identical or comparable (i.e. similar) assets.

The historical cost of investment properties held at 31 December 2020 is £1,655.0 million (2019: £1,726.7 million). This represents the 
price paid for investment properties, prior to any subsequent revaluation. 

The rental income and direct operating expenses recognised in the Consolidated Statement of Comprehensive Income in respect of 
investment properties are set out below. All expenses relate to property generating rental income.

Rental income
Direct operating expenses

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
86.3
21.1

£’Million
94.1
8.1

At the year-end contractual obligations to purchase, construct or develop investment property amounted to £10.6 million (2019: £24.5 million). 
The most significant contractual obligation at 31 December 2020 was £3.4 million for the ongoing funding of a pre-let hotel development, 
which is scheduled for completion in 2021.

Contractual obligations to dispose of investment property amounted to £39.0 million (2019: £nil).

A maturity analysis of undiscounted contractual rental income to be received on an annual basis for the next five years, and the total to be 
received thereafter, is set out below.

Undiscounted contractual rental income to be received in:
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6 onwards
Total undiscounted contractual rental income to be received

31 December 
2020

31 December 
2019

£’Million

£’Million

76.0
72.3
67.1
61.8
53.2
276.6
607.0

86.8
83.4
77.3
71.7
65.0
339.1
723.3

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTSCash and cash equivalents

Cash and cash equivalents not held to cover unit liabilities 
Balances held to cover unit liabilities
Total cash and cash equivalents

All cash and cash equivalents are considered current.

12. Other receivables

Receivables in relation to unit liabilities excluding policyholder interests
Other receivables in relation to insurance and unit trust business
Operational readiness prepayment
Advanced payments to Partners
Other prepayments
Business loans to Partners
Renewal income assets
Miscellaneous

Total other receivables on the Solvency II Net Assets Balance Sheet
Policyholder interests in other receivables (see Note 11)
Miscellaneous (see adjustment 2 on page 64)
Total other receivables 
Current 1
Non-current 1

181

31 December 
2020

31 December 
2019

£’Million
254.9
6,405.2
6,660.1

£’Million
292.8
6,720.8
7,013.6

31 December 
2020

31 December 
2019

£’Million
479.3
64.3
313.9
54.2
70.3
476.7
87.4
0.1

1,546.2
1,030.2
2.8
2,579.2

1,804.8
774.4
2,579.2

£’Million
313.6
83.6
299.2
59.8
67.6
476.5
85.7
5.9

1,391.9
733.1
2.1
2,127.1

1,370.1
757.0
2,127.1

1  Business Loans to Partners have been re-presented to correct the classification of when repayments are expected to be received. The reclassification totalled 

£59.2 million from Current to Non-current. See Note 17 for further information.

All items within other receivables meet the definition of financial assets with the exception of prepayments and advanced payments 
to Partners. The fair value of those financial assets held at amortised cost is not materially different from amortised cost.

Receivables in relation to unit liabilities and policyholder interests in other receivables primarily relate to outstanding market trade 
settlements (sales) in the life unit-linked funds and the consolidated unit trusts. Other receivables in relation to insurance and unit trust 
business primarily relate to outstanding policy-related settlement timings. Both of these categories of receivables are short-term, typically 
settled within three days. 

The operational readiness prepayment relates to the Bluedoor administration platform which has been developed by our key outsourced 
back-office administration provider. Management has assessed the recoverability of this prepayment against the expected cost saving 
benefit of lower future tariff costs arising from the platform. It is believed that any reasonably possible change in the assumptions applied 
within this assessment, notably levels of future business, the anticipated future service tariffs and the discount rate, would have no impact 
on the carrying value of the asset.

Renewal income assets represent the present value of future cash flows associated with books of business acquired by the Group. Typically, 
they arise through business combinations, where the asset represents the value of non-Group related business on the date of acquisition. 

Business loans to Partners

Business loans to Partners directly funded by the Group
Securitised business loans to Partners
Total business loans to Partners

31 December
 2020

31 December
 2019 

£’Million
319.6
157.1
476.7

£’Million 
316.0 
160.5 
476.5

Business loans to Partners are interest-bearing (linked to Bank of England base rate plus a margin), repayable in line with the terms of the 
loan contract and secured against the future income streams of the Partner. 

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS182

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

12. Other receivables continued

The Group has securitised £157.1 million (2019: £160.5 million) of the business loans to Partners portfolio. Legal ownership of the 
securitised business loans to Partners has been transferred to a structured entity, SJP Partner Loans No.1 Limited, which has issued loan 
notes secured upon them. Note 16 provides information on these loan notes. The securitised business loans to Partners are ring-fenced 
from the other assets of the Group, which means that the cash flows associated with these business loans to Partners can only be used 
to purchase new loans into the structure or repay the note holders, plus associated issuance fees and costs. Holders of the loan notes 
have no recourse to the Group’s other assets. 

The securitised business loans to Partners remain recognised on the Group Statement of Financial Position as the Group controls SJP 
Partner Loans No.1 Limited: refer to the Consolidation judgement in Note 2 for further information.

Reconciliation of the business loans to Partners opening and closing gross loan balances 

Gross balance at 1 January 2020
Business loans to Partners classification changes:
– Transfer to underperforming
– Transfer to non-performing
– Transfer to performing
New lending activity during the year
Interest charged during the year 
Repayments activity during the year
Gross balance at 31 December 2020

Gross balance at 1 January 2019
Business loans to Partners classification changes:
– Transfer to underperforming
– Transfer to non-performing
– Transfer to performing
New lending activity during the year
Interest charged during the year
Repayments activity during the year
Write-off for non-credit related reasons
Gross balance at 31 December 2019

Stage 1 
performing

£’Million
459.7

Stage 2 
under-
performing

£’Million
12.9

Stage 3 
non-
performing

£’Million
7.5

(16.5)
(2.7)
5.4
166.6
12.8
(174.5)
450.8

17.1
–
(4.5)
2.9
0.8
(6.9)
22.3

(0.6)
2.7
(0.9)
1.4
0.2
(2.7)
7.6

Stage 1
performing

£’Million
383.0 

Stage 2 
under-
performing

£’Million
7.6 

Stage 3 
non-
performing

£’Million
7.0 

(9.5)
(3.4)
4.7 
230.9 
18.2 
(164.1)
(0.1)
459.7 

9.5 
(0.1)
(3.8)
– 
0.4 
(0.7)
– 
12.9 

– 
3.5 
(0.9) 
– 
0.3 
(2.4)
– 
7.5 

Total

£’Million
480.1

–
–
–
170.9
13.8
(184.1)
480.7

Total

£’Million
397.6 

– 
– 
– 
230.9 
18.9 
(167.2)
(0.1)
480.1

Business loans to Partners: provision 
The expected loss impairment model for business loans to Partners is based on the levels of loss experienced in the portfolio, with due 
consideration given to forward-looking information. 

The provision held against business loans to Partners as at 31 December 2020 was £4.0 million (2019: £3.6 million). During the year, 
£1.3 million of the provision was released (2019: £0.2 million), £0.3m was utilised (2019: £nil) whilst new provisions and adjustments 
to existing provisions increased the total by £2.0 million (2019: £0.7 million). 

There is no provision held against any other receivables held at amortised cost.

Business loans to Partners as recognised on the Statement of Financial Position

Gross business loans to Partners
Provision 
Net business loans to Partners

31 December 
2020

31 December 
2019

£’Million
480.7
(4.0)
476.7

£’Million
480.1 
(3.6)
476.5 

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS 
Renewal income assets

Movement in renewal income assets

At 1 January
Additions
Revaluation
Total renewal income assets at 31 December

The key assumptions used for the assessment of the fair value of the renewal income are as follows:

Lapse rate – SJP Partner renewal income 1
Lapse rate – non-SJP renewal income 1
Discount rate

183

2020

£’Million
85.7
16.5
(14.8)
87.4

2019

£’Million
72.1 
17.1 
(3.5)
85.7 

31 December 
2020

31 December 
2019
5.0%–15.0% 5.0%–15.0%
15.0%–25.0% 15.0%–25.0%
5.8%–7.5%
5.8%–10.1%

1  Future income streams are projected making use of retention assumptions derived from the Group’s experience of the business or, where insufficient data exists, from 

external industry experience. These assumptions are reviewed on an annual basis.

These assumptions have been used for the analysis of each business combination classified within renewal income.

13. Other payables

Payables in relation to unit liabilities excluding policyholder interests
Other payables in relation to insurance and unit trust business
Accrual for ongoing advice fees
Other accruals
Contract payment
Lease liabilities (see Note 10)
Miscellaneous

Total other payables on the Solvency II Net Assets Balance Sheet
Policyholder interests in other payables (see Note 11)
Miscellaneous (see adjustment 2 on page 64)
Total other payables

Current
Non-current

31 December 
2020

31 December 
2019

£’Million
233.6
488.1
124.0
66.8
118.1
132.7
79.6

1,242.9
759.7
35.4
2,038.0

1,800.7
237.3
2,038.0

£’Million
106.8
411.0
118.1
72.1
77.9
118.6
129.2

1,033.7
745.4
3.6
1,782.7

1,605.7
177.0
1,782.7

Payables in relation to unit liabilities and policyholder interests in other payables primarily relate to outstanding market trade settlements 
(purchases) in the life unit-linked funds and the consolidated unit trusts. Other payables in relation to insurance and unit trust business 
primarily relate to outstanding policy-related settlement timings. Both of these categories of payables are short-term, typically settled 
within three days. 

The contract payment of £118.1 million (2019: £77.9 million) represents payments made by a third-party service provider to the Group 
as part of a service agreement, which are non-interest bearing and repayable over the life of the service agreement. It increased by 
£60.0 million during the year due to an additional payment being received as part of contract negotiations to extend the life of this 
agreement by five years. The contract payment received in previous years is repayable on a straight-line basis over the original 12-year 
term, with repayments commencing on 1 January 2017. The contract payment received in 2020 is repayable on a straight-line basis over 
13 years and 4 months, with repayments commencing on 1 September 2020. 

Lease liabilities represent the present value of future cash flows associated with the Group’s portfolio of property leases. They were 
initially recognised on 1 January 2019, upon adoption of IFRS 16 Leases. 

Included within Miscellaneous is £72.5 million (2019: £68.6 million) relating to the monthly Partner payment paid in arrears. 

The fair value of financial instruments held at amortised cost within other payables is not materially different from amortised cost.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS184

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

14. Insurance contract liabilities and reinsurance assets

Risk
Insurance risk arises from inherent uncertainties as to the occurrence, amount and timing of insurance liabilities. The Group assumes 
insurance risk by issuing insurance contracts under which the Group agrees to compensate the client (or other beneficiary) if a specified 
future event (the insured event) occurs. The Group insures mortality and morbidity risks but has no longevity risk as we have never written 
any annuity business. The Group has a low appetite for insurance risk, only actively pursuing it where financially beneficial, or in support 
of strategic objectives. 

Risk
Underwriting

Description
Failure to price appropriately for a risk, or 
the impact of anti-selection.

Epidemic/disaster

Expense

Retention

An unusually large number of claims 
arising from a single incident or event.
Administration costs exceed expense 
allowance.

Unexpected movement in future profit due 
to more (or fewer) clients than anticipated 
withdrawing their funds.

Management
The Group ceased writing new protection business in April 2011. 
Experience is monitored regularly. For most business the 
premium or deduction rates can be re-set. The Group has fully 
reinsured the UK insurance risk.
Protection is provided through reinsurance. The Group has fully 
reinsured the UK insurance risk.
Administration is outsourced and a tariff of costs is agreed. 
The contract is monitored regularly to rationalise costs incurred. 
Internal overhead expenses are monitored and closely managed. 
Retention of insurance contracts is closely monitored and 
unexpected experience is investigated. Retention experience 
has continued in line with assumptions.

Insurance contract liabilities

Balance at 1 January
Movement in unit-linked liabilities
Movement in liabilities
– New business
– Existing business
– Other assumption changes
– Experience variance

Total movement in liabilities
Balance at 31 December

Unit-linked
Non-unit-linked

Current
Non-current

2020

£’Million
556.6
1.9

–
(1.8)
4.8
1.1

4.1
562.6

466.1
96.5
562.6

108.8
453.8
562.6

2019

£’Million
508.1 
42.9

0.2 
(1.8)
4.1
3.1 

5.6 
556.6 

464.2 
92.4 
556.6 

98.8 
457.8 
556.6

See accounting policy (ag) for further information on the current and non-current disclosure.

As the Group closed to new insurance business in 2011, the movement in insurance contract liabilities in relation to new business 
represents the change in insurance contract liabilities for incremental business written during the year for existing policies. 

Reinsurance assets

Reconciliation of the movement in the net reinsurance balance:
Reinsurance assets at 1 January
Reinsurance component of change in insurance liabilities 
Reinsurance assets at 31 December

Current
Non-current

2020

£’Million

2019

£’Million

88.6
3.7
92.3

17.8
74.5
92.3

82.8
5.8
88.6

15.7
72.9
88.6

The overall impact of reinsurance on the profit for the year was a net expense of £1.1 million (2019: net income of £1.5 million). 

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS185

Assumptions used in the calculation of insurance liabilities and reinsurance assets
The principal assumptions used in the calculation of the liabilities are:

Assumption
Interest rate

Mortality

Morbidity –  
Critical Illness

Description
The valuation interest rate is calculated by reference to the long-term gilt yield at 31 December 2020. The specific 
rates used are between 0.1% and 0.4% depending on the tax regime (0.6% and 0.9% at 31 December 2019).
Mortality is based on Group experience and is set at 72% of the TM/F92 tables with an additional loading 
for smokers. There has been no change since 2006.
Morbidity is based on Group experience. There has been no change during 2020. Sample annual rates per £ 
for a male non-smoker are:

Age
25
35
45

Rate – 2019 
and 2020
0.000760
0.001334
0.003189

Morbidity – 
Permanent Health 
Insurance

Morbidity is based on Group experience. During 2020 the assumed PHI claim inception rates have been reduced 
to reflect that the observed experience has been lower than that assumed in the previous years’ valuations. 
Sample annual rates per £ income benefit for a male non-smoker are:
Age
25
35
45

Rate 2020
0.00274
0.00723
0.01569

Rate 2019
0.00366
0.00965
0.02092

Expenses

Contract liabilities are calculated allowing for the actual costs of administration of the business. The assumption 
has been amended to allow for changes to the underlying administration costs.

Product
Protection business

Annual cost

2020
£40.56

2019
£39.26

Persistency

Allowance is made for a prudent level of lapses within the calculation of the liabilities. The rates have not changed 
in 2020. Sample annual lapse rates are:

2019 and 2020
Protection business

Year 1
7%

Lapses

Year 5
9%

Year 10
8%

Sensitivity analysis
The table below sets out the sensitivity of the profit on insurance business and net assets to changes in key assumptions. The levels 
of sensitivity tested are consistent with those proposed in the EEV principles and reflect reasonably possible levels of change in the 
assumptions. The analysis reflects the change in the variable/assumption shown while all other variables/assumptions are left 
unchanged. In practice variables/assumptions may change at the same time, as some may be correlated (for example, an increase 
in interest rates may also result in an increase in expenses if the increase reflects higher inflation). It should also be noted that in 
some instances sensitivities are non-linear. The sensitivity percentage has been applied in proportion to the assumption: for example, 
application of a 10% sensitivity to a withdrawal assumption of 8% will reduce it to 7.2%.

Sensitivity analysis
Withdrawal rates
Expense assumptions
Mortality/morbidity

Change in 
assumption

Percentage
10%
10%
5%

Change in 
profit/(loss) 
before tax 
2020

Change in 
profit/(loss) 
before tax 
 2019

£’Million
0.9
(0.2)
0.0

£’Million
0.9 
(0.2) 
0.0 

Change in 
net assets 
2020

£’Million
0.9
(0.2)
0.0

Change in 
net assets 
2019

£’Million
0.9 
(0.2) 
0.0

A change in interest rates will have no material impact on insurance profit or net assets.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS186

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

15. Other provisions and contingent liabilities

At 1 January 2019
Additional provisions
Utilised during the year
Release of provision

At 31 December 2019
Additional provisions
Utilised during the year
Release of provision
At 31 December 2020

Current
Non-current

Complaints 
provision

£’Million
19.8 
22.6 
(15.3)
(1.4)

25.7 
19.2 
(21.3)
(3.2)
20.4 

11.7
8.7
20.4

Lease 
provision

£’Million
–
11.2
–
–

11.2
 0.5
(0.1)
(1.2)
10.4

0.1
10.3
10.4

Clawback 
provision

Total 
provisions

£’Million
2.9
0.8
–
–

3.7
–
(0.2)
–
3.5

1.2
2.3
3.5

£’Million
22.7 
34.6 
(15.3)
(1.4)

40.6 
19.7
(21.6)
(4.4)
34.3

13.0
21.3
34.3

The provision for the cost of redress for complaints is based on estimates of the total number of complaints expected to be upheld, the 
estimated cost of redress and the expected timing of settlement. The lease provision is based on the square footage of leased properties 
and typical costs per square foot of restoring similar buildings to their original state. The clawback provision is based on estimates of the 
indemnity commission that may be repaid.

As more fully set out in the summary of principal risks and uncertainties on pages 76 and 77, the Group could in the course of its business 
be subject to legal proceedings and/or regulatory activity. Should such an event arise, the Board would consider its best estimate of the 
amount required to settle the obligation and, where appropriate and material, establish a provision. While there can be no assurances 
that circumstances will not change, based upon information currently available to them, the Directors do not believe there is any possible 
activity or event that could have a material adverse effect on the Group’s financial position.

During the normal course of business, the Group may from time to time provide guarantees to Partners, clients or other third parties. 
However, based upon the information currently available to them the Directors do not believe there are any guarantees which would have 
a material adverse effect on the Group’s financial position, and so the fair value of any guarantees has been assessed as £nil (2019: £nil). 

16. Borrowings and financial commitments

Borrowings
Borrowings are a liability arising from financing activities. The Group has two different types of borrowings: 

•  senior unsecured corporate borrowings which are used to manage working capital, bridge intra-group cash flows and to fund 

investment in the business; and 

•  securitisation loan notes which are secured only on a legally segregated pool of the Group’s business loans to Partners, and hence are 

non-recourse to the Group’s other assets. Further information about business loans to Partners is provided in Note 12 to the 
Consolidation Financial Statements.

Senior unsecured corporate borrowings

Corporate borrowings: bank loans
Corporate borrowings: loan notes
Senior unsecured corporate borrowings

The primary senior unsecured corporate borrowings are: 

31 December 
2020

31 December 
2019

£’Million
112.7
113.8
226.5

£’Million
173.3
113.8
287.1

•  a £340 million revolving credit facility which is repayable at maturity in 2023 with a variable interest rate. At 31 December 2020 the 

undrawn credit available under this facility was £230 million (2019: £170 million); and

•  a US Dollar $160 million private shelf facility, under which the Group has issued two tranches of loan notes: one for £50 million and 
another for £64 million. The note issues were denominated in Sterling, eliminating any Group currency risk. The notes are repayable 
in instalments over ten years, ending in 2025 and 2027 respectively, with variable interest rates.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS187

The Group has a number of covenants within the terms of its senior unsecured corporate borrowing facilities. These covenants are 
monitored on a regular basis and reported to lenders on a bi-annual basis. During the course of the year all covenants were complied with 
and the Group did not require waivers or alteration of covenant terms as a result of the economic conditions arising from the COVID-19 
pandemic.

As at the 31 December 2020 and 31 December 2019 the Group had sufficient headroom available under its covenants to fully draw the 
remaining commitment under its senior unsecured corporate borrowing facilities. As a result of the Group’s business model and cash-
flow profile, no additional borrowing facilities were required due to the economic conditions arising from the pandemic.

Total borrowings

Senior unsecured corporate borrowings
Senior tranche of non-recourse securitisation loan notes
Total borrowings

Current
Non-current

31 December
2020

31 December
2019

£’Million
226.5
115.3
341.8

11.0
330.8
341.8

£’Million
287.1
116.6
403.7

–
403.7
403.7

The senior tranche of securitisation loan notes are AAA-rated and repayable over the expected life of the securitisation (estimated to be 
five years) with a variable interest rate. £70.0 million of these loan notes were issued during 2018 with a further £50.0 million issued during 
2019: a movement schedule has been set out below. They are held by third-party investors and are secured on a legally segregated 
portfolio of £157.1 million business loans to Partners, and the other net assets of the securitisation entity SJP Partner Loans No.1 Limited. 
For further information on business loans to Partners, including those that have been securitised, refer to Note 12 to the Consolidated 
Financial Statements. Holders of the securitisation loan notes have no recourse to the assets held by any other entity within the Group. 

In addition to the senior tranche of securitisation loan notes, a junior tranche has been issued to another entity within the Group. 
The junior notes are eliminated on consolidation in the preparation of the Group Financial Statements and so do not form part of 
Group borrowings. 

Junior tranche of non-recourse securitisation loan notes
Senior tranche of non-recourse securitisation loan notes
Total non-recourse securitisation loan notes

Backed by:
Securitised business loans to Partners (see Note 12)
Other net assets of SJP Partner Loans No.1 Limited
Total net assets held by SJP Partner Loans No.1 Limited

31 December 
2020

31 December 
2019

£’Million
48.1
115.3
163.4

157.1
6.3
163.4

£’Million
49.9
116.6
166.5

160.5
6.0
166.5

Movement in borrowings
Borrowings are liabilities arising from financing activities. The cash and non-cash movements in borrowings over the year are set out 
below, with the cash movements also set out in the Consolidated Statement of Cash Flows on page 156. 

Borrowings at 1 January
Additional borrowing during the year
Repayment of borrowings during the year
Costs on additional borrowings during the year
Unwind of borrowing costs (non-cash movement)
Borrowings at 31 December

Senior 
unsecured 
corporate 
borrowings

Senior tranche 
of securitisation 
loan notes

2020

£’Million
287.1
270.0
(331.1)
–
0.5 
226.5

2020

£’Million
116.6
–
(1.0)
(0.8)
0.5
115.3

Total 
borrowings

2020

£’Million
403.7
270.0
(332.1)
(0.8)
1.0
341.8

Senior 
unsecured 
corporate 
borrowings

Senior tranche 
of securitisation 
loan notes

2019

£’Million
278.6 
340.0 
(332.0)
–
0.5 
287.1

2019

£’Million
70.0
50.0 
(2.8) 
(1.0)
0.4
116.6

Total 
borrowings

2019

£’Million
348.6
390.0
(334.8)
(1.0)
0.9 
403.7

The fair value of the outstanding borrowings is not materially different from amortised cost. Interest expense on borrowings is recognised 
within expenses in the Consolidated Statement of Comprehensive Income.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS188

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

16. Borrowings and financial commitments continued

Financial commitments

Guarantees
The Group guarantees loans provided by third parties to Partners. In the event of default of any individual Partner loan, the Group 
guarantees to repay the full amount of the loan, with the exception of Metro Bank. For this third party the Group guarantees to cover 
losses up to 50% of the value to the total loans drawn. These loans are secured against the future income streams of the Partner. 
The value of the loans guaranteed is as follows:

Loans drawn

Facility

31 December 
2020

31 December 
2019

31 December 
2020

31 December 
2019

£’Million
63.3
–
25.9
39.8
22.1
49.6
200.7

£’Million
57.7
–
18.5
45.7
15.1
44.5
181.5

£’Million
70.0
25.0
50.0
61.0
50.0
50.0
306.0

£’Million
70.0
–
25.0
61.0
25.0
50.0
231.0

Bank of Scotland
Clydesdale Bank
Investec 
Metro Bank
NatWest
Santander 
Total loans

The fair value of these guarantees has been assessed as £nil (2019: £nil). 

17. Financial risk 

Risk management objectives and risk policies
The Group’s financial risk can usefully be considered in two categories of assets: 

•  assets backing unit liabilities (see Note 11); and

•  shareholder assets.

In general, the policyholder bears the financial risk on assets backing the unitised business, and risk from shareholder assets is minimised 
through investment in liquid assets with a strong credit rating. 

Exposure to the following risks for the two categories of assets is analysed separately in the following sections, in line with the 
requirements of IFRS 7:

•  credit risk;

•  liquidity risk;

•  market risk; and

•  currency risk.

Credit risk is the risk of loss due to a debtor’s non-payment of a loan or other line of credit. Credit risk also arises from holdings of cash 
and cash equivalents, deposits and formal loans with banks and financial institutions. The Group has adopted a risk-averse approach to 
such risk and has a stated policy of not actively pursuing or accepting credit risk except when necessary to support other objectives. 

Risk
Shareholders’ 
assets

Description
Loss of assets or 
reduction in value.

Reinsurance 

Failure of counterparty or 
counterparty unable to 
meet liabilities.

Business 
loans to 
Partners

Inability of Partners to 
repay loans or advances 
from the Group.

Management
Shareholder funds are predominantly invested in AAA-rated unitised money market funds, 
which are classified as investments in Collective Investment Schemes (CIS), and deposits 
with approved banks, but may be invested in sovereign fixed interest securities such as UK 
gilts where regulatory constraints on other assets apply. Maximum counterparty limits are 
set for each company within the Group and aggregate limits are also set at a Group level. 
Credit ratings of potential reinsurers must meet or exceed AA-. Consideration is also given 
to size, risk concentrations/exposures and ownership in the selection of reinsurers. The 
Group also seeks to diversify its reinsurance credit risk through the use of a spread of 
reinsurers.
Loans and advances are managed in line with the Group’s secured lending policy. Loans 
are secured on the future renewal income stream expected from a Partner’s portfolio and 
loan advances vary in relation to the projected future income of the relevant Partner. 
Outstanding balances are regularly reviewed and assessed on a conservative basis. 
Support is provided to help Partners manage their businesses appropriately. Expected 
credit losses are recognised as provisions against the loans.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS 
189

Liquidity risk is the risk that the Group, although solvent, either does not have available sufficient financial resources to enable it to meet 
its obligations as they fall due, or can secure such resources only at excessive cost. The Group is averse to liquidity risk and seeks to 
minimise this risk by not actively pursuing it except where necessary to support other objectives.

Risk
Cash or 
expense 
requirement

Description
A significant cash or 
expense requirement 
needs to be met at short 
notice.

Management
The majority of free assets are invested in cash or cash equivalents and the cash position 
and forecast are monitored on a monthly basis. The Group also maintains a margin of free 
assets in excess of the minimum required solvency capital within its regulated entities. 
Further, the Group has established committed borrowing facilities (see Note 16) intended 
to further mitigate liquidity risk

Market risk is the impact a fall in the value of equity or other asset markets may have on the business. The Group adopts a risk-averse 
approach to market risk, with a stated solvency policy of not actively pursuing or accepting market risk except where necessary to 
support other objectives. However, the Group accepts the risk that a fall in equity or other asset markets will reduce the level of annual 
management charge income derived from policyholder assets and the consequent risk of lower future profits.

The table below summarises the main market risks that the business is exposed to and the methods by which the Group seeks to mitigate 
them.

Risk
Client 
liabilities

Retention

New 
business

Description
As a result of a reduction 
in equity values, the 
Group may be unable to 
meet client liabilities.
Loss of future profit on 
investment contracts due 
to more clients than 
anticipated withdrawing 
their funds, particularly 
as a result of poor 
investment performance.
Poor performance in the 
financial markets in 
absolute terms, and 
relative to inflation, leads 
to existing and future 
clients rejecting 
investment in longer-
term assets.

Management
This risk is substantially mitigated by the Group’s strategic focus on unitised business, 
by not providing guarantees to clients on policy values and by the matching of assets 
and liabilities.

Retention of investment contracts is closely monitored and unexpected experience 
variances are investigated. Retention has remained consistently strong throughout 2020, 
despite the volatile market conditions experienced. 

The benefit to clients of longer-term equity investment as part of a diversified portfolio 
of assets is fundamental to our philosophy. Advice and marketing become even more 
important when market values fall, and greater attention is required to support and give 
confidence to existing and future clients in such circumstances. This is taken account 
of by the Group in its activities.

The Group is not subject to any significant direct currency risk, since all material shareholder financial assets and financial liabilities are 
denominated in Sterling. However, since future profits are dependent on charges based on FUM, changes in FUM as a result of currency 
movements will impact future profits.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS190

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

17. Financial risk continued

Shareholder assets
Categories of financial assets and financial liabilities

The categories and carrying values of the shareholder financial assets and financial liabilities held in the Group’s Statement of Financial 
Position are summarised in the table below:

31 December 2020
Financial assets 
Fixed income securities
Investment in Collective Investment Schemes 1
Other receivables 2
– Business loans to Partners
– Renewal income assets
– Other

Total other receivables
Cash and cash equivalents
Total financial assets 

Financial liabilities
Borrowings
Other payables
– Lease liabilities 3
– Other 3
Total other payables
Total financial liabilities

31 December 2019
Financial assets 
Fixed income securities
Investment in Collective Investment Schemes 1
Other receivables 2
– Business loans to Partners
– Renewal income assets
– Other

Total other receivables
Cash and cash equivalents
Total financial assets 

Financial liabilities
Borrowings
Other payables
– Lease liabilities 3
– Other 3
Total other payables
Total financial liabilities

Financial 
assets at fair 
value through 
profit and loss

Financial 
assets 
measured at 
amortised cost

Financial 
liabilities 
measured at 
amortised cost

Total

£’Million

£’Million

£’Million

£’Million

7.4
1,264.8

–
87.4
–

87.4
–
1,359.6

–

–
–
–
– 

–
–

476.7
–
546.5

1,023.2
254.9
1,278.1

–

–
–
–
– 

–
–

–
–
–

–
–
–

7.4
1,264.8

476.7
87.4
546.5

1,110.6
254.9
2,637.7

341.8

341.8

132.7
1,145.6
1,278.3
1,620.1

Financial 
assets at fair 
value through 
profit and loss

Financial 
assets 
measured at 
amortised cost

Financial 
liabilities 
measured at 
amortised cost

£’Million

£’Million

£’Million

5.2
1,131.8

–
85.7
–

85.7
–
1,222.7

–

–
–
–
– 

–
–

476.5
–
405.3

881.8
292.8
1,174.6

–
–

–
–
–

–
–
–

–

–
–
–
– 

403.7

403.7

118.6
919.0
1,037.6
1,441.3

118.6
919.0
1,037.6
1,441.3

132.7
1,145.6
1,278.3
1,620.1

Total

£’Million

5.2
1,131.8

476.5
85.7
405.3

967.5
292.8
2,397.3

1  All assets included as shareholder investment in Collective Investment Schemes are holdings of high-quality, highly liquid money market funds, containing assets which 

are cash and cash equivalents. 

2  Other receivables exclude prepayments and unearned commission, which are not considered financial assets. 

3  Lease liabilities have been separated from total other payables for the first time for the year ended 31 December 2020, and so the comparative for the year ended 

31 December 2019 has been restated accordingly. 

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS191

Income, expense, gains and losses arising from financial assets and financial liabilities
The income, expense, gains and losses arising from shareholder financial assets and financial liabilities are summarised in the table below: 

Year ended 31 December 2020
Financial assets 
Fixed income securities
Investment in Collective Investment Schemes
Other receivables
– Business loans to Partners
– Renewal income assets

Total other receivables
Cash and cash equivalents
Total financial assets 

Financial liabilities 
Borrowings
Other payables
– Lease liabilities
Total other payables
Total financial liabilities

Year ended 31 December 2019
Financial assets 
Fixed income securities
Investment in Collective Investment Schemes
Other receivables
– Business loans to Partners
– Renewal income assets

Total other receivables
Cash and cash equivalents
Total financial assets 

Financial liabilities
Borrowings
Other payables
– Lease liabilities
– Other
Total other payables
Total financial liabilities

Financial 
assets at fair 
value through
profit and loss

Financial 
assets
measured at
amortised cost

Financial 
liabilities 
measured at 
amortised cost

Total

£’Million

£’Million

£’Million

£’Million

0.4
3.5

–
(14.8)

(14.8)
–
(10.9)

–

–
–
– 

–
–

11.8
–

11.8
0.8
12.6

–

–
–
– 

–
–

–
–

–
–
– 

0.4
3.5

11.8
(14.8)

(3.0)
0.8
1.7

(8.3)

(8.3)

(3.3)
(3.3)
(11.6)

(3.3)
(3.3)
(11.6)

Financial 
assets at fair 
value through
profit and loss

Financial 
assets
measured at
amortised cost

Financial 
liabilities 
measured at 
amortised cost

£’Million

£’Million

£’Million

0.7
8.0

–
(3.5)

(3.5)
–
5.2

–

–
–
–
– 

–
–

13.6
–

13.6
1.8
15.4

–

–
–
–
– 

Total

£’Million

0.7
8.0

13.6
(3.5)

10.1
1.8
20.6

–
–

–
–

–
–
– 

(9.7)

(9.7)

(2.9)
(1.0)
(3.9)
(13.6)

(2.9)
(1.0)
(3.9)
(13.6)

Losses on renewal income assets have been recognised within the investment return line in the Statement of Comprehensive Income.

Fair value estimation
Financial assets and liabilities which are held at fair value in the Financial Statements are required to have disclosed their fair value 
measurements by level of the following fair value measurement hierarchy:

•  quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1);

•  inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (that is, as prices) 

or indirectly (that is, derived from prices) (Level 2); and

•  inputs for the asset or liability that are not based on observable market data (that is, unobservable inputs) (Level 3).

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS192

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

17. Financial risk continued

The following table presents the Group’s shareholder assets measured at fair value. There are no shareholder liabilities measured at fair value:

31 December 2020
Financial assets 
Fixed income securities
Investment in Collective Investment Schemes 1
Renewal income assets
Total financial assets 

31 December 2019
Financial assets 
Fixed income securities
Investment in Collective Investment Schemes 1
Renewal incomes assets
Total financial assets 

Level 1

£’Million

Level 2

£’Million

Level 3

Total balance

£’Million

£’Million

7.4
1,264.8
–
1,272.2

Level 1

£’Million

5.2
1,131.8
–
1,137.0

–
–
–
–

–
–
87.4
87.4

7.4
1,264.8
87.4
1,359.6

Level 2

£’Million

Level 3

Total balance

£’Million

£’Million

–
–
–
–

–
–
85.7
85.7

5.2
1,131.8
85.7
1,222.7

1  All assets included as shareholder investment in Collective Investment Schemes are holdings of high-quality, highly liquid unitised money market funds, containing assets 

which are cash and cash equivalents. 

The fair value of financial instruments traded in active markets is based on quoted bid prices at the reporting date. These instruments are 
included in Level 1. Level 2 financial assets and liabilities are valued using observable prices for identical current arm’s length transactions.

The renewal income assets are Level 3 and are valued using a discounted cash flow technique and the assumptions outlined in Note 12. 
The effect of applying reasonably possible alternative assumptions of a movement of 100bps on the discount rate and a 10% movement in the 
lapse rate would result in an unfavourable change in valuation of £7.5 million and a favourable change in valuation of £9.1 million, respectively.

There were no transfers between Level 1 and Level 2 during the year, nor into or out of Level 3. 

Movement in Level 3 portfolios

Renewal income assets
Opening balance
Additions during the year
Disposals during the year
Unrealised losses recognised in the Statement of Comprehensive Income
Closing balance

2020

£’Million
85.7
16.5
–
(14.8)
87.4

2019

£’Million
72.1 
17.1 
–
(3.5)
85.7

Credit risk
The following table sets out the maximum credit risk exposure and ratings of shareholder financial and other assets which are susceptible 
to credit risk:

31 December 2020
Fixed income securities
Investment in Collective Investment Schemes 1
Reinsurance assets
Other receivables
Cash and cash equivalents
Total

31 December 2019
Fixed income securities
Investment in Collective Investment Schemes 1
Reinsurance assets
Other receivables
Cash and cash equivalents
Total

AAA

£’Million
–
1,264.8
–
–
–
1,264.8

AAA

£’Million
4.1
1,131.8
–
–
–
1,135.9

AA

£’Million
7.4
–
92.3
6.0
44.0
149.7

AA

£’Million
1.1
–
88.6
4.7
–
94.4

A

£’Million
–
–
–
–
210.8 
210.8

A

£’Million
–
–
–
–
292.7
292.7

BB

£’Million
–
–
–
–
0.1
0.1

BBB

£’Million
–
–
–
–
0.1
0.1

Unrated

£’Million
–
–
–
1,104.6
–
1,104.6

Unrated

£’Million
–
–
–
962.8
–
962.8

Total

£’Million
7.4
1,264.8
92.3
1,110.6
254.9
2,730.0

Total

£’Million
5.2
1,131.8
88.6
967.5
292.8
2,485.9

1  Investment of shareholder assets in Collective Investment Schemes refers to investment in unitised money market funds, containing assets which are cash and cash equivalents.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS193

Other receivables includes £476.7 million (2019: £476.5 million) of business loans to Partners, which are interest-bearing (linked to 
Bank of England base rate plus a margin), repayable on demand and secured against the future renewal income streams of the Partner. 

Impairment of these loans is determined using the expected loss model set out in IFRS 9. Expected credit losses are based on the historic 
levels of loss experienced on business loans to Partners, with due consideration given to forward-looking information. A range of factors, 
including the nature or type of the loan and the security held, are taken into account in calculating the provision. 

The loan balance is presented net of a £4.0 million provision (2019: £3.6 million); see Note 12. The movement in the impairment provision 
will reflect utilisation of the existing provision during the year, but the overall cost of business loans to Partners (including new provisions) 
recognised within administration expenses in the Statement of Comprehensive Income during the year was a charge of £6.0 million 
(2019: £5.4 million). 

Contractual maturity and liquidity analysis
The following table sets out the contractual maturity analysis of the Group’s financial assets and financial liabilities. All balances are 
undiscounted:

31 December 2020
Financial assets
Fixed income securities
Investment in Collective Investment Schemes
Other receivables
– Business loans to Partners
– Renewal income
– Other

Total other receivables
Cash and cash equivalents
Total financial assets

Financial liabilities
Borrowings
Other payables
– Lease liabilities
– Other
Total other payables
Total financial liabilities

31 December 2019
Financial assets
Fixed income securities
Investment in Collective Investment Schemes
Other receivables
– Business loans to Partners 1
– Renewal income
– Other

Total other receivables
Cash and cash equivalents
Total financial assets

Financial liabilities
Borrowings
Other payables
– Lease liabilities
– Other
Total other payables
Total financial liabilities

Up to 1 year

1–5 years

Over 5 years

Total

£’Million

£’Million

£’Million

£’Million

7.4
1,264.8

106.6
16.2
546.5

669.3
254.9
2,196.4

–
–

271.1
41.5
–

312.6
–
312.6

–
–

7.4
1,264.8

99.0
29.7
–

128.7
–
128.7

476.7
87.4
546.5

1,110.6
254.9
2,637.7

11.0

305.2

25.6

341.8

9.1
927.5
936.6
947.6

14.9
61.9
76.8
382.0

157.9
107.0
264.9
290.5

Up to 1 year

1–5 years

Over 5 years

£’Million

£’Million

£’Million

5.2
1,131.8

101.9
17.0
405.3

524.2
292.8
1,954.0

–
–

262.9
39.9
–

302.8
–
302.8

–
–

111.7
28.8
–

140.5
–
140.5

181.9
1,096.4
1,278.3
1,620.1

Total

£’Million

5.2
1,131.8

476.5
85.7
405.3

967.5
292.8
2,397.3

2.1

356.6

48.4

407.1

11.9
812.3
824.2
826.3

46.5
42.3
88.8
445.4

84.5
40.0
124.5
172.9

142.9
894.6
1,037.5
1,444.6

1  Business Loans to Partners have been re-presented to correct the classification of when repayments are expected to be received. The reclassification resulted in Business 

Loans to Partners Up to 1 year increasing by £59.2 million, 1-5 years increasing by £127.4 million and Over 5 years decreasing by £186.6 million.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS194

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

17. Financial risk continued

Sensitivity analysis to market risks
Financial assets and liabilities held outside unitised funds primarily consist of fixed interest securities, units in money market funds, cash 
and cash equivalents, and other accounting assets and liabilities. The fixed interest securities are short-term and are held as an alternative 
to cash. Similarly, cash held in unitised money market funds and at bank is valued at par and is unaffected by movement in interest rates. 
Other assets and liabilities are similarly unaffected by market movements. 

As a result of these combined factors, the Group’s financial assets and liabilities held outside unitised funds are not materially subject 
to market risk, and movements at the reporting date in interest rates and equity values have an immaterial impact on the Group’s profit 
after tax and equity. Future profits from annual management charges may be affected by movements in interest rates and equity values. 

Unit liabilities and associated assets
Categories of financial assets and financial liabilities
Assets held to cover unit liabilities are summarised in Note 11, and all are held at fair value through profit or loss. Equities, investments 
in unit trusts which sit within investment in Collective Investment Schemes and derivative financial assets are required to be held at fair 
value through profit or loss by IFRS 9, as they are equity instruments or derivatives. All other assets held to cover unit liabilities are elected 
to be held at fair value through profit or loss to match the fair value through profit or loss classification which is required for unit liabilities. 
They are designated as such upon initial recognition.

Income, expense, gains and losses arising from financial assets, investment properties and financial liabilities
The income, expense, gains and losses arising from financial assets, investment properties and financial liabilities are summarised in the 
table below: 

Financial assets and investment properties
Investment properties
Other assets backing unit liabilities
Total financial assets and investment properties
Financial liabilities 1
Unit liabilities
Total financial liabilities

31 December
 2020

31 December 
2019

£’Million

£’Million

(44.4)
4,832.4
4,788.0

11.8
10,741.6
10,753.4

(3,945.3)
(3,945.3)

9,558.9
9,558.9

1  None of the change in the fair value of financial liabilities at fair value through profit or loss is attributable to changes in their credit risk.

Losses have been recognised within the investment return line in the Statement of Comprehensive Income.

Fair value estimation
As set out on page 191, financial assets and liabilities which are held at fair value in the Financial Statements are required to have 
disclosed their fair value measurements, split by level in the fair value measurement hierarchy. The following table presents the Group’s 
unit liabilities and associated assets measured at fair value:

31 December 2020
Financial assets and investment properties
Investment property
Equities
Fixed income securities
Investment in Collective Investment Schemes
Derivative financial instruments
Cash and cash equivalents
Total financial assets and investment properties

Financial liabilities
Investment contract benefits
Derivative financial instruments
Net asset value attributable to unit holders
Total financial liabilities 

Level 1

£’Million

Level 2

£’Million

Level 3

Total balance

£’Million

£’Million

–
82,893.4
7,348.7
4,623.6
–
6,405.2
101,270.9

–
–
30,919.1
30,919.1

–
–
20,035.9
–
1,386.8
–
21,422.7

93,132.7
749.9
–
93,882.6

1,526.7
465.8
309.4
1.8
–
–
2,303.7

1,526.7
83,359.2
27,694.0
4,625.4
1,386.8
6,405.2
124,997.3

–
–
–
–

93,132.7
749.9
30,919.1
124,801.7

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS195

Level 1

£’Million

Level 2

£’Million

Level 3

Total balance

£’Million

£’Million

–
72,524.8
7,297.4
4,033.1
–
6,720.8
90,576.1

–
–
27,830.0
27,830.0

–
–
18,891.3
–
1,342.9
–
20,234.2

83,558.5
948.8
–
84,507.3

1,750.9
169.4
81.7
1.5
–
–
2,003.5

–
–
–
–

1,750.9
72,694.2
26,270.4
4,034.6
1,342.9
6,720.8
112,813.8

83,558.5
948.8
27,830.0
112,337.3

31 December 2019
Financial assets and investment properties
Investment property
Equities
Fixed income securities
Investment in Collective Investment Schemes
Derivative financial instruments
Cash and cash equivalents
Total financial assets and investment properties

Financial liabilities
Investment contract benefits
Derivative financial instruments
Net asset value attributable to unit holders
Total financial liabilities 

In respect of the derivative financial liabilities, £123.6 million of collateral has been posted as at 31 December 2020 (2019: £226.1 million), 
comprising cash and treasury bills, in accordance with the terms and conditions of the derivative contracts. 

The fair value of financial instruments traded in active markets is based on quoted bid prices at the reporting date. These instruments 
are included in Level 1. 

The Group closely monitors the valuation of assets in markets that have become less liquid. Determining whether a market is active 
requires the exercise of judgement and is determined based upon the facts and circumstances of the market for the instrument being 
measured. Where it is determined that there is no active market, fair value is established using a valuation technique. The techniques 
applied incorporate relevant information available and reflect appropriate adjustments for credit and liquidity risks. These valuation 
techniques maximise the use of observable market data where it is available and rely as little as possible on entity-specific estimates. 
The relative weightings given to differing sources of information and the determination of non-observable inputs to valuation models 
can require the exercise of significant judgement.

If all significant inputs required to fair-value an instrument are observable, the instrument is included in Level 2. If one or more of the 
significant inputs is not based on observable market data, the instrument is included in Level 3.

Note that all of the resulting fair value estimates are included in Level 2, except for certain equities, fixed income securities, investments in 
CIS and investment properties as detailed below.

Specific valuation techniques used to value Level 2 financial assets and liabilities include:

•  the use of observable prices for identical current arm’s length transactions, specifically:

 – the fair value of unit-linked liabilities is assessed by reference to the value of the underlying net asset value of the Group’s unitised 

investment funds, determined on a bid value basis, at the reporting date; and

 – the Group’s derivative financial instruments are valued using valuation techniques commonly used by market participants. These 

consist of discounted cash flow and option pricing models, which typically incorporate observable market data, principally interest 
rates, basis spreads, foreign exchange rates, equity prices and counterparty credit.

Specific valuation techniques used to value Level 3 financial assets and liabilities include:

•  the use of unobservable inputs, such as expected rental values and equivalent yields; and

•  other techniques, such as discounted cash flow and historic lapse rates, which are used to determine fair value for the remaining 

financial instruments.

There were no transfers between Level 1 and Level 2 during the year.

Transfers into and out of Level 3 portfolios
Transfers out of Level 3 portfolios arise when inputs that could have a significant impact on the instrument’s valuation become 
market-observable; conversely, transfers into the portfolios arise when consistent sources of data cease to be available.

Transfers in of certain investments in CIS occur when asset valuations can no longer be obtained from an observable market price; 
e.g. where they have become illiquid, in liquidation, suspended etc. The converse is true if an observable market price becomes available.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS196

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

17. Financial risk continued

The following table presents the changes in Level 3 financial assets and liabilities at fair value through the profit and loss:

2020
Opening balance
Transfer into Level 3
Additions during the year
Disposed during the year
(Losses)/gains recognised in the income statement
Closing balance

Unrealised gains
Realised (losses)/gains
(Losses)/gains recognised in the income statement

2019
Opening balance
Transfer into Level 3
Additions during the year
Disposed during the year
(Losses)/gains recognised in the income statement
Closing balance

Unrealised (losses)/gains
Realised gains
(Losses)/gains recognised in the income statement

Investment 
property

Fixed income 
securities

£’Million
1,750.9 
– 
27.5
(142.0)
(109.7)
1,526.7

42.8
(152.5)
(109.7)

£’Million
81.7
– 
225.9
(5.2)
7.0
309.4

7.6
(0.6)
7.0

Investment 
property

Fixed income 
securities

£’Million
1,820.7 
– 
56.9 
(52.5)
(74.2)
1,750.9 

(89.9)
15.7 
(74.2)

£’Million
– 
– 
 78.7
–
3.0
81.7

3.0
–
3.0

Equities

£’Million
169.4
– 
363.4
(123.8)
56.8
465.8

41.7
15.1
56.8

Equities

£’Million
– 
– 
162.7
–
6.7
169.4

6.7
–
6.7

CIS

£’Million
1.5 
0.4 
– 
(0.1)
–
1.8

–
–
1.8

CIS

£’Million
1.8
(0.1)
–
(0.2)
– 
1.5 

– 
– 
– 

Unrealised and realised gains/(losses) for all Level 3 assets are recognised within investment return in the Statement of Comprehensive 
Income.

Level 3 valuations
Investment property
At 31 December 2020 the Group held £1,526.7 million (2019: £1,750.9 million) of investment property, all of which is classified as Level 3 in 
the fair value hierarchy. It is initially measured at cost including related acquisition costs and subsequently valued monthly by professional 
external valuers at the properties’ respective fair values at each reporting date. The fair values derived are based on anticipated market 
values for the properties in accordance with the guidance issued by the Royal Institution of Chartered Surveyors, being the estimated 
amount that would be received from a sale of the assets in an orderly transaction between market participants. The valuation of 
investment property is inherently subjective as it requires, among other factors, assumptions to be made regarding the ability of existing 
tenants to meet their rental obligations over the entire life of their leases, the estimation of the expected rental income into the future; the 
assessment of a property’s potential to remain as an attractive technical configuration to existing and prospective tenants in a changing 
market and a judgement on the attractiveness of a building, its location and the surrounding environment.

31 December 2020
Gross ERV (per sq ft)1
Range
Weighted average
True equivalent yield
Range
Weighted average

Investment property classification

Office

Industrial

Retail and leisure

All

£15.00–£96.04
£42.19

£4.13–£17.50 £2.50–£105.01 £2.50–£105.01
£15.20

£13.56

£9.16

4.2%–9.4%
5.4%

3.8%–5.7%
4.5%

4.0%–15.1%
7.1%

3.8%–15.1%
5.6%

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS197

31 December 2019
Gross ERV (per sq ft)1
Range
Weighted average
True equivalent yield
Range
Weighted average

1  Equivalent rental value (per square foot).

Investment property classification

Office

Industrial

Retail and leisure

All

£14.66–£97.55
£36.02

£4.13–£17.50
£8.28

£2.50–£99.98 2 £2.50–£99.98 2
£15.12

£15.47

4.1%–8.5%
5.3%

4.1%–6.3%
4.6%

4.7%–13.9%
6.7%

4.1%–13.9%
5.5%

2  The maximum ERV per square foot for retail and leisure has decreased from £159.96 to £99.98 at 31 December 2019 to provide comparable data following the 

implementation by the Group’s professional external valuers of a revised model for valuing retail assets in 2020.

Fixed income securities and equities
At 31 December 2020 the Group held £309.3 million (2019: £169.4 million) in private credit investments, and £465.8 million (2019: £81.7 million) 
in private market investments through the St. James’s Place Diversified Assets (FAIF) Unit Trust. These are recognised within fixed income 
securities and equities, respectively, in the Consolidated Statement of Financial Position. They are initially measured at cost and are 
subsequently remeasured to fair value following a monthly valuation process which includes verification by suitably qualified professional 
external valuers, who are members of various industry bodies including the British Private Equity and Venture Capital Association. 

The fair values of the private credit investments are principally determined using two valuation methods:

1.    the shadow rating method, which assigns a shadow credit rating to the debt-issuing entity and determines an expected yield with 

reference to observable yields for comparable companies with a public credit rating in the loan market; and 

2.    the weighted average cost of capital (WACC) method, which determines the debt-issuing entity’s WACC with reference to observable 

market comparatives. 

The expected yield and WACC are used as the discount rates to calculate the present value of the expected future cash flows under the 
shadow rating and WACC methods respectively, which is taken to be the fair value.

The fair values of the private market investments are principally determined using two valuation methods: 

1.   a market approach with reference to suitable market comparatives; and

2.   an income approach using discounted cash flow analysis which assesses the fair value of each asset based on its expected future 

cash flows. 

The output of each method for both the private credit and private market investments is a range of values, from which the mid-point 
is selected to be the fair value in the majority of cases. The mid-point would not be selected if further information is known about an 
investment which cannot be factored into the valuation method used. A weighting is assigned to the values determined following each 
method to determine the final valuation. 

The valuations are inherently subjective as they require a number of assumptions to be made, such as determining which entities provide 
suitable market comparatives and their relevant performance metrics (for example earnings before interest, tax, depreciation and 
amortisation), determining appropriate discount rates and cash flow forecasts to use in models, the weighting to apply to each valuation 
methodology and the point in the range of valuations to select as the fair value.

Sensitivity of Level 3 valuations
Investment in Collective Investment Schemes
The valuation of certain investments in CIS are based on the latest observable price available. Whilst such valuations are sensitive to 
estimates, it is believed that changing the price applied to a reasonably possible alternative would not change the fair value significantly.

Investment property
As set out on the previous page, investment property is initially measured at cost including related acquisition costs and subsequently 
valued monthly by professional external valuers at the properties’ respective fair values at each reporting date. The following table sets 
out the effect of applying reasonably possible alternative assumptions, being a 10% movement in estimated rental value and a 25-bps 
movement in relative yield, to the valuation of the investment properties. Any change in the value of investment property is matched by 
an associated movement in the policyholder liability, and therefore would not impact on the shareholder net assets.

31 December 2020
31 December 2019

Investment property significant unobservable inputs
Expected rental value/Relative yield
Expected rental value/Relative yield

Effect of reasonable possible 
alternative assumptions

Favourable 
changes

Unfavourable 
changes

£’Million
1,839.5
1,917.0

£’Million
1,277.4
1,602.3

Carrying value

£’Million
1,526.7
1,750.9

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS198

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

17. Financial risk continued

Fixed income securities and equities
As set out on the previous page, the fair values of the Level 3 fixed income securities and equities are selected from the valuation range 
determined through the monthly valuation process. The following table sets out the effect of valuing each of the assets at the high and 
low point of the range. As for investment property, any change in the value of these fixed income securities or equities is matched by an 
associated movement in the policyholder liability, and therefore would not impact on the shareholder net assets.

31 December 2020

31 December 2019

Fixed income securities
Equities
Fixed income securities
Equities

Credit risk
Credit risk relating to unit liabilities is borne by the unit holders.

Effect of reasonable possible 
alternative assumptions

Favourable 
changes

Unfavourable 
changes

£’Million
314.9
559.2
82.9
191.3

£’Million
304.8
408.4
80.2
147.9

Carrying value

£’Million
309.3
465.8
81.7
169.4

Contractual maturity and liquidity analysis
Unit liabilities (and the associated assets) are deemed to have a maturity of up to one year since they are repayable and transferable 
on demand. In practice the contractual maturities of the assets may be longer than one year, but the majority of assets held within the 
unit-linked and unit trust funds are highly liquid and the Group also actively monitors fund liquidity.

Sensitivity analysis to market risks
The majority of the Group’s business is unitised and the direct associated market risk is therefore borne by unit holders. For completeness, 
we note that there is an indirect risk associated with market performance as future shareholder income is dependent upon markets; 
however, the direct risk has been mitigated through the Group’s approach to matching assets and liabilities.

18. Capital management and allocation

The Group’s Capital Management policy, set by the Board, is to maintain a strong capital base in order to:

•  protect clients’ interests;

•  meet regulatory requirements;

•  protect creditors’ interests; and 

•  create shareholder value through support for business development.

The policy requires that each subsidiary manages its own capital, in particular to maintain regulatory solvency, in the context of a Group 
capital plan. Any capital in excess of planned requirements is returned to the Group’s Parent Company, St. James’s Place plc, normally 
by way of dividends. The Group capital position is monitored by the Audit Committee on behalf of the St. James’s Place plc Board.

Regulatory capital
The Group’s capital management policy is, for each subsidiary, to hold the higher of:

•  the capital required by any relevant supervisory body uplifted by a specified margin to absorb changes; or 

•  the capital required based on the Company’s internal assessment. 

For our insurance companies, we hold capital based on our own internal assessment, recognising the regulatory requirement. 
For other regulated companies we generally hold capital based on the regulatory requirement uplifted by a specified margin.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS199

The following entities are subject to regulatory supervision and have to maintain a minimum level of regulatory capital:

Entity
Linden House Financial Services Limited
Perennial Financial Management Limited (known as BFS Financial 
Services Limited until 13 January 2020)
Policy Services Limited 
Rowan Dartington & Co Limited
St. James’s Place (Hong Kong) Limited

St. James’s Place International (Hong Kong) Limited
St. James’s Place International plc
St. James’s Place Investment Administration Limited
St. James’s Place Partnership Services Limited
St. James’s Place (Singapore) Private Limited 

St. James’s Place UK plc
St. James’s Place Unit Trust Group Limited
St. James’s Place Wealth Management plc

Regulatory body and jurisdiction
FCA: Personal Investment Firm
FCA: Personal Investment Firm

FCA: Personal Investment Firm
FCA: Investment Firm
Securities and Futures Commission (Hong Kong): A Member 
of The Hong Kong Confederation of Insurance Brokers
Insurance Authority (Hong Kong)
Central Bank of Ireland: Life insurance business
FCA: Investment Firm
FCA: Consumer Credit Firm
Monetary Authority Singapore: A Member of the Association 
of Financial Advisers
PRA and FCA: Long-term insurance business
FCA: UCITS Management Company
FCA: Personal Investment Firm

In addition, the St. James’s Place Group is regulated as an insurance group under Solvency II, with the PRA as the lead regulator. 

As an insurance group, St. James’s Place is subject to the Solvency II regulations, which were implemented on 1 January 2016. 
More information about the capital position of the Group under Solvency II regulations is set out in the separate Solvency and Financial 
Condition Report document. The overall capital position for the Group at 31 December 2020, assessed on the standard formula basis, 
is presented in the following table: 

IFRS total assets
Less Solvency II valuation adjustments and unit-linked liabilities

Solvency II net assets
Solvency II VIF
Risk margin
Own funds (A)
Standard formula SCR (B)
Solvency II free assets (A-B)
Solvency II ratio (A/B)

Solvency II net assets
Less: management solvency buffer (MSB)
Excess of free assets over MSB

31 December 
2020

31 December 
2019

£’Million
129,897.0
(128,678.4)

£’Million
117,292.0
(116,235.2)

1,218.6
4,756.3
(1,357.5)
4,617.4
3,506.6
1,110.8
132%

1,056.8 
4,303.5 
(1,213.3)
4,147.0 
3,148.0 
999.0 
132%

31 December 
2020

31 December 
2019

£’Million
1,218.6
(501.3)
717.3

£’Million
1,056.8 
(476.2)
580.6 

An overall internal capital assessment is required for insurance groups. This is known as an ORSA (Own Risk and Solvency Assessment) 
and is described in more detail in the ORSA section of the Risk and Risk Management report; refer to page 74. 

The regulatory capital requirements of companies within the Group, and the associated solvency of the Group, are assessed and 
monitored by the Finance Executive Committee, a Committee of the Executive Board, with oversight by the Audit Committee on 
behalf of the Group Board. Ultimate responsibility for individual companies’ regulatory capital lies with the relevant subsidiary boards.

For the year ended 31 December 2020, the level of the MSB was reviewed for the Life businesses and, as a result, increased by 
£25.0 million, reflecting business growth and market conditions. There has been no other material change in the level of capital 
requirements of individual companies during the year, nor in the Group’s management of capital. All regulated entities exceeded 
the minimum solvency requirements at the reporting date and during the year. 

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS200

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

18. Capital management and allocation continued

IFRS capital composition

The principal forms of capital are included in the following balances on the Consolidated Statement of Financial Position. 

Share capital
Share premium
Shares in trust reserve
Miscellaneous reserves
Retained earnings

Shareholders’ equity
Non-controlling interests
Total equity

31 December
 2020

31 December 
2019

£’Million
80.6
185.3
(14.8)
2.5
859.4

1,113.0
(0.9)
1,112.1

£’Million
80.2 
182.4 
(16.4)
2.5 
699.4 

948.1 
(0.9)
947.2 

The above assets do not all qualify as regulatory capital. The required minimum regulatory capital and analysis of the assets that qualify 
as regulatory capital are outlined in Section 3 of the Financial Review on page 71, which demonstrates that the Group has met its internal 
capital objectives. The Group and its individually regulated operations have complied with all externally and internally imposed capital 
requirements throughout the year.

19. Share capital, earnings per share and dividends

Share capital 

At 1 January 2019
– Issue of shares
– Exercise of options

At 31 December 2019
– Exercise of options
At 31 December 2020

Number of
 ordinary shares

Called-up 
share capital

529,453,397
388,783
4,958,446

534,800,626
2,542,840
537,343,466

£’Million
79.4
0.1
0.7

80.2
0.4
80.6

Ordinary shares have a par value of 15 pence per share (2019: 15 pence per share) and are fully paid.

Included in the issued share capital are 2,913,822 (2019: 2,894,530) shares held in the Shares in trust reserve with a nominal value of 
£0.4 million (2019: £0.4 million). The shares are held by the SJP Employee Share Trust and the St. James’s Place 2010 SIP Trust to satisfy 
certain share-based payment schemes. The Trustees of the SJP Employee Share Trust retain the right to dividends on the shares held by 
the Trust but have chosen to waive their entitlement to the dividends on 663,769 shares at 31 December 2020 and 438,105 shares at 
31 December 2019. No dividends have been waived on shares held in the St. James’s Place 2010 SIP Trust in 2020 or 2019.

Share capital increases are included within the ‘exercise of options’ line of the table above where they relate to the Group’s share-based 
payment schemes. Other share capital increases are included within the ‘issue of shares’ line.

The number of shares reserved for issue under options and contracts for sale of shares, including terms and conditions, is included within 
Note 20.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS201

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million

£’Million

262.0

146.6

Million

Million

533.5
5.8
539.3

531.3
2.7
534.0

Pence

Pence

49.1
48.6

27.6
27.5

Earnings per share

Earnings
Profit after tax attributable to equity shareholders (for both basic and diluted EPS)

Weighted average number of shares
Weighted average number of ordinary shares in issue (for basic EPS)
Adjustments for outstanding share options
Weighted average number of ordinary shares (for diluted EPS)

Earnings per share (EPS)
Basic earnings per share
Diluted earnings per share

Dividends
The following dividends have been paid by the Group:

Final dividend in respect of 2018
Interim dividend in respect of 2019
Second interim dividend in respect of 2019
Total dividends

Year ended 
31 December 
2020

Year ended 
31 December 
2019

Year ended 
31 December 
2020

Year ended 
31 December 
2019

Pence per share Pence per share
29.73
18.49
–
48.22

–
–
20.00
20.00

£’Million
–
–
107.1
107.1

£’Million
157.5
98.5
–
256.0

In the Annual Report and Accounts 2019 the Directors recommended a final dividend of 31.22 pence, which amounted to £167.0 million. 
Following the escalation of the COVID-19 pandemic in the UK, the Board announced that 11.22 pence per share of this proposed dividend 
would be withheld until such a time as the financial and economic impacts of COVID-19 become clearer. As a result, a 2019 second 
interim dividend of 20.00 pence, which amounted to £107.1 million, was paid on 27 May 2020 to those shareholders on the register as 
at close of business on 11 May 2020. Following further review, the Board has determined that it no longer needs to continue with this 
retention and the withheld amount of 11.22 pence per share has now been declared as a further 2019 interim dividend. This amounts 
to £60.3 million, to be paid on 24 March 2021 to those shareholders on the register as at 5 March 2021.

In respect of 2020 the Directors have recommended a 2020 final dividend of 38.49 pence per share. This amounts to £206.8 million and 
will, subject to shareholder approval at the Annual General Meeting, be paid on 21 May 2021 to those shareholders on the register as at 
16 April 2021.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS202

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

20. Share-based payments

During the year ended 31 December 2020, the Group operated a number of different equity and cash-settled share-based payment 
arrangements, which are aggregated as follows:

Share option schemes
•  Save As You Earn (SAYE) Plan – this is an equity-settled scheme that is available to all employees where individuals may contribute up 
to £300 per month over the three-year vesting period to purchase shares at a price not less than 80% of the market price at the date of 
the invitation to participate. 583,171 (2019: 684,968) SAYE options were granted on 25 March 2020 (2019: 22 March 2019). There are 
no other vesting conditions.

•  Partner Performance Share Plan – this is an equity-settled plan under which Partners are entitled to purchase shares in the future at 

nominal value (15 pence). The number of shares the Partners are entitled to purchase will depend on their personal business volumes in 
a specified 12-month period and validation over the following three years. The first award under the scheme was made on 29 July 2016, 
when 3,456,281 shares were granted. No further awards were granted in 2020 (2019: 2,618,574) in relation to the original grants made 
in 2016. 

•  Partner and Adviser Chartered Plan – this is an equity-settled scheme that was launched during 2015 as part of the Partner 

Performance Share Plan, whereby Partners and advisers are entitled to purchase shares in the future at nominal value (15 pence). The 
number of shares the Partners are entitled to purchase will depend upon achieving specific professional qualifications and a threshold 
new business level in a specified 12-month period and validation over the following three years. The first award under the scheme was 
made on 29 July 2016, when 2,019,000 shares were granted. No grants were made in 2020 (2019: nil). 

•  Associate Partner Plan – this is an equity-settled scheme that was launched during 2017 whereby Partners and advisers are entitled to 
purchase a set number of shares in the future at the market price at the date of the invitation if they meet the required business volumes 
over the following three years. No grants were made in 2020 (2019: nil).

Share awards
•  Share Incentive Plan (SIP) – this is an equity-settled scheme, available to all employees, where individuals may invest up to an annual 
limit of £1,800 of pre-tax salary in St. James’s Place plc shares, to which the Group will add a further 10%. The vesting period is three 
years, however if the shares are held for five years they may be sold free of income tax or capital gains tax. There are no other vesting 
conditions. 9,890 (2019: 7,346) shares were granted under the SIP on 25 March 2020 (2019: 25 March 2019).

•  Executive Deferred Bonus Schemes – under these plans the deferred element of the annual bonus is used to purchase shares at market 
value in the Company. The shares are held in trust over the three-year vesting period and may be subject to further non-market-based 
performance conditions. The plans are predominantly equity-settled. 477,702 (2019: 578,709) shares were granted under the deferred 
bonus schemes on 25 March 2020 (2019: 25 March 2019).

•  Executive Performance Share Plan – the Remuneration Committee of the Group Board may make awards of performance shares to the 
Executive Directors and other senior managers. Two-thirds of shares awarded to Directors are subject to an earnings growth condition 
of the Group and one-third of shares awarded to Directors are subject to a comparative total shareholder return condition, both 
measured over a three-year vesting period. Further information regarding the vesting conditions of the earnings growth and total 
shareholder return dependent portions of the award is given in the Directors’ Remuneration Report on page 128. Awards made to senior 
managers are largely only subject to the earnings growth condition of the Group. This is predominantly an equity-settled scheme. 
3,398,502 (2019: 3,129,039) shares were granted under the Executive Performance Share Plan across two grants made on 25 March 
2020 and 25 September 2020 (2019: three grants made on 27 February 2019, 25 March 2019 and 23 September 2019).

•  Restricted Share Plan – upon acquisition of the Rowan Dartington Group a new scheme was launched for eligible employees. 

Employees were granted shares, 50% of which vest after 18 months, and the remaining 50% vest after three years providing the 
individual remains in employment within the Group and maintains any applicable professional qualifications. The plan is predominantly 
equity-settled. 323,300 shares were granted under the Restricted Share Plan on 29 July 2016. No grants were made in 2020 (2019: nil).

Share options and awards outstanding under the various share-based payment schemes set out above at 31 December 2020 amount 
to 17.6 million shares (2019: 17.5 million). Of these, 6.4 million (2019: 8.5 million) are under option to Partners and advisers of the 
St. James’s Place Partnership, 9.8 million (2019: 7.7 million) are under option to executives and senior management (including 1.3 million 
(2019: 1.1 million) under option to Directors as disclosed in the Directors’ Remuneration Report on pages 129 and 130) and 1.4 million 
(2019: 1.3 million) are under option through the SAYE and SIP schemes. These are exercisable on a range of future dates.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS203

Financial assumptions underlying the calculation of fair value
The fair value expense has been based on the fair value of the instruments granted, as calculated using appropriate derivative pricing 
models. The table below shows the weighted average assumptions and models used to calculate the grant-date fair value of each award:

Valuation model
Awards in 2020
Fair value (pence)
Share price (pence)
Exercise price (pence)
Expected volatility (% pa) 1
Expected dividends (% pa) 2
Risk-free interest rate (% pa)
Expected life (years)
Volatility of competitors (% pa)
Correlation with competitors (%)

Awards in 2019
Fair value (pence)
Share price (pence)
Exercise price (pence)
Expected volatility (% pa) 1
Expected dividends (% pa) 2
Risk-free interest rate (% pa)
Expected life (years)
Volatility of competitors (% pa)
Correlation with competitors (%)

SAYE Plan

Share 
Incentive Plan

Executive 
Deferred Bonus

Executive 
Performance 
Share Plan 4

Associate
Partner Plan 5

Black-Scholes

Black-Scholes

Black-Scholes

Monte Carlo

Black-Scholes

54.9
751.4
813.0
26
6.7
0.1
3.5
N/A
N/A

201.4
1,007.0
771.0
24
4.6
0.7
3.5
N/A
N/A

751.4
751.4
0.0
N/A
0.0
N/A
3
N/A
N/A

992.4
992.4
0.0
N/A
0.0
N/A
3
N/A
N/A

751.4 374.9/751.4 4,5
751.4
0.0
N/A
0.0
N/A
3
N/A
N/A

751.4
0.0
26
6.7
N/A
3
15-84
20.0

992.4 498.2/992.4 3
992.4
992.4
0.0
0.0
24
N/A
4.8
0.0
N/A
N/A
3
3
13–47
N/A
20.0
N/A

N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

1  Expected volatility is based on an analysis of the Company’s historic share price volatility over a period which is commensurate with the expected term of the options or 

the awards.

2  For schemes where dividends are payable on the shares during the vesting period, the dividend yield assumption in the Black-Scholes option pricing model is set at zero. 

3  The awards made under the Executive Performance Share Plan are dependent upon earnings growth in the Company (two-thirds of the award) and a total shareholder 

return of a comparator group of companies (one-third of the award). This results in having two fair values for each of the awards made in the table above, the first being in 
relation to the comparator total shareholder return which is a market-based performance condition and so valued using a Monte-Carlo simulation, and the second relating 
to the Company’s earnings growth, which is a non-market-based performance condition and so valued using the Black-Scholes model.

4  The awards made under the Executive Performance Share Plan for members of the Executive Board Committee (ExBo) are subject to a two-year holding period once 

the award has vested. This results in discounted fair values for the ExBo population of 347.1/751.4 (2019: 462.8/921.9) to reflect the reduced marketability of the awards. 

5  The fair value of the grants made under the Associate Partner Plan has been determined using the Black-Scholes valuation model. This is the most appropriate valuation 
method because the value of the services that the Partners and advisers are providing, for which they are being remunerated via the plan, cannot be readily separated 
from the overall value of the services provided by the Partners and advisers. 

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS204

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

20. Share-based payments continued

Share option schemes

SAYE Plan
Outstanding at start of year
Granted
Forfeited
Exercised
Outstanding at end of year
Exercisable at end of year

Partner Performance Share Plan
Outstanding at start of year
Granted
Forfeited
Exercised
Outstanding at end of year
Exercisable at end of year

Partner and Adviser Chartered Plan
Outstanding at start of year
Granted
Forfeited
Exercised
Outstanding at end of year
Exercisable at end of year

Associate Partner Plan
Outstanding at start of year
Granted
Forfeited
Exercised
Outstanding at end of year
Exercisable at end of year

Year ended 
31 December
2020

Number 
of options

Year ended 
31 December
2020

Weighted 
average 
exercise price

Year ended 
31 December
2019

Number 
of options

Year ended 
31 December
 2019

Weighted 
average 
exercise price

1,280,599 
583,171 
(209,121) 
(253,722) 
1,400,927 
3,704 

2,126,365 
–

(10,124) 
(1,220,189) 
896,052 
896,052 

499,389 
–
–

(184,445) 
314,944 
314,944 

5,797,500 
–

(578,750) 
(12,500) 
5,206,250 
4,415,000 

£8.33
£6.01
£8.34
£8.50
£7.38
£8.44

£0.15
£0.15
£0.15
£0.15
£0.15
£0.15

£0.15
–
–
£0.15
£0.15
£0.15

£10.95
–
£10.85
£10.83
£10.95
£10.83

1,342,066 
684,968 
(308,670) 
(437,765) 
1,280,599 
3,116 

3,327,396 
2,618,574 
(744,264) 
(3,075,341) 
2,126,365 
2,126,365 

1,888,000 
–

(745,650) 
(642,961) 
499,389 
499,389 

5,980,000 
–

(182,500) 

–
5,797,500 
–

£8.27
£8.06
£8.89
£6.93
£8.33
£6.87

£0.15
£0.15
£0.15
£0.15
£0.15
£0.15

£0.15
–
£0.15
£0.15
£0.15
£0.15

£10.95
–
£10.95
–
£10.95
–

The average share price during the year was 973.2 pence (2019: 1,032.8 pence).

The SAYE Plan options outstanding at 31 December 2020 had exercise prices of 844 pence (3,704 options), 911 pence (136,203 options), 
906 pence (78,871 options), 771 pence (568,473 options), 813 pence (497,876 options) and a weighted average remaining contractual life 
of 1.6 years.

The options outstanding under the Partner Performance Share Plan and the Partner and Adviser Chartered Plan at 31 December 2020 
were all exercisable with an exercise price of 15 pence, hence their weighted average remaining contractual life was nil. 

The options outstanding under the Associate Partner Plan at 31 December 2020 had an exercise price of 1,083 pence (3,883,250 options) 
and 1,135 pence (1,323,000 options) and a weighted average remaining contractual life of 0.2 years.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTSShare awards
All shares awards under the below schemes have exercise prices of nil.

Share Incentive Plan
Outstanding at start of year
Granted
Forfeited
Exercised
Outstanding at end of year
Exercisable at end of year

Executive Deferred Bonus Scheme
Outstanding at start of year
Granted
Forfeited
Exercised
Outstanding at end of year
Exercisable at end of year

Executive Performance Share Plan
Outstanding at start of year
Granted
Forfeited
Exercised
Outstanding at end of year
Exercisable at end of year

Restricted Share Plan
Outstanding at start of year
Granted
Forfeited
Exercised
Outstanding at end of year
Exercisable at end of year

205

Year ended 
31 December
2020

Year ended 
31 December
2019

Number 
of options

Number 
of options

37.073 
9,890 
–
–
46,963 
9,476 

2,021,702 
477,702 
(30,618)
(667,237)
1,801,549 
– 

5,691,754 
3,398,502 
(536,321)
(589,089)
7,964,846 
599,447 

–
–
–
–
–
–

35,009 
7,346 
(1,079)
(4,203)
37,073 
8,990 

2,132,414 
578,709 
(5,320)
(684,101)
2,021,702 
– 

3,250,646 
3,129,039 
(178,643)
(509,288)
5,691,754 
521,006 

155,316 
– 
(6,912)
(148,404) 

–
–

Early exercise assumptions
An allowance has been made for the impact of early exercise once options have vested in the SAYE Plan where all option holders are 
assumed to exercise half-way through the six-month exercise window.

Allowance for performance conditions
The Executive Performance Share Plan includes a market-based performance condition based on the Company’s total shareholder 
return relative to an index of comparator companies. The impact of this performance condition has been modelled using the Monte Carlo 
simulation techniques, which involve running many thousands of simulations of future share price movements for both the Company and 
the comparator index. For the purpose of these simulations it is assumed that the share price of the Company and the comparator index 
are 20% (2019: 20%) correlated and that the comparator index has volatilities ranging between 15% p.a. and 84% p.a. (2019: 13% p.a. and 
47% p.a.).

The performance condition is based on the Company’s performance relative to the comparator index over a three-year period 
commencing on 1 January each year. The fair-value calculations for the awards that were made in 2020 therefore include an allowance 
for the actual performance of the Company’s share price relative to the index over the period between 1 January 2020 and the various 
award dates.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS206

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

20. Share-based payments continued

Charge to the Consolidated Statement of Comprehensive Income
The table below sets out the charge to the Consolidated Statement of Comprehensive Income in respect of the share-based payment awards:

Equity-settled share-based payment expense
Cash-settled share-based payment expense
Total share-based payment expense

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
10.6
–
10.6

£’Million
28.7
0.5
29.2

Liabilities recognised in the Statement of Financial Position
The liabilities recognised in the Statement of Financial Position in respect of the cash-settled share-based payment awards, and National 
Insurance obligations arising from share-based payment awards, are as follows. These liabilities are included within other payables on the 
face of the Statement of Financial Position. None of the liability in respect of cash-settled share-based payment awards at 31 December 
2020 or 31 December 2019 is in respect of vested cash-settled share-based payments.

Liability for cash-settled share-based payments
Liability for employer National Insurance contributions on cash-settled and equity-settled  
share-based payments

21. Interests in unconsolidated entities

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
0.9

£’Million
1.3

4.9

5.3

Unconsolidated structured entities
The Group operates investment vehicles, such as unit trusts. Clients are able to invest in these directly, but also indirectly through 
products offered by SJPUK and SJPI. As a result, the Group’s insurance companies can be significant investors in the unit trusts. Note 2 
sets out the judgements inherent in determining when the Group controls, and therefore consolidates, the relevant investment vehicles. 

The majority of the risk from a change in the value of the Group’s investment in unconsolidated unit trusts is matched by a change in unit 
holder liabilities. The maximum exposure to loss, prior to considering unit holder liabilities, is equal to the carrying value of the investment. 
This is recognised within investments in Collective Investment Schemes. 

The following unit trusts are not consolidated within the Group Financial Statements; however, the Group does act as the fund manager of 
these unit trusts.

Name of entity
St. James’s Place Property Unit Trust

Percentage of  
ownership interest

2020

2019

0.00%

0.00%

St. James’s Place UK Equity Unit Trust

11.21%

11.24%

Nature of 
relationship

Measurement 
method

Manager of 
unit trust
Manager of 
unit trust

N/A
Fair value through
 profit or loss

Net asset value as at  
31 December

2020

2019

£’Million

£’Million

1,161.4

1,303.8

917.8
2,079.2

1,244.9
2,548.7

As at 31 December 2020 the value of the Group’s interests in the individual unconsolidated unit trusts were £nil (2019: £nil) in 
St. James’s Place Property Unit Trust and £102.9 million (2019: £139.9 million) in St. James’s Place UK Equity Unit Trust.

Associates
The St. James’s Place UK Equity Unit Trust, registered in England and Wales, is not consolidated within the Group Financial Statements; 
however, it does meet the criteria of an associate. Details are provided in the table above. The registered address of the unit trust manager, 
St. James’s Place Unit Trust Group Limited, is St. James’s Place House, 1 Tetbury Road, Cirencester, Gloucestershire GL7 1FP.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS207

22. Subsidiary undertakings
Principal subsidiaries:
Investment Holding Companies

Life Assurance

Unit Trust Management
Unit Trust Administration and ISA Management
Distribution
Management Services
Treasury Company
IFA Acquisitions
Asia Distribution
Discretionary Fund Management

1  Directly held by St. James’s Place plc.

2  The Company also operates a branch in Singapore.

3  The Company also operates a branch in the Republic of Ireland.

St. James’s Place Wealth Management Group Limited 1
St. James’s Place DFM Holdings Limited 1
St. James’s Place UK plc
St. James’s Place International plc (incorporated in Ireland) 2
St. James’s Place Unit Trust Group Limited
St. James’s Place Investment Administration Limited
St. James’s Place Wealth Management plc
St. James’s Place Management Services Limited 3
St. James’s Place Partnership Services Limited 
St. James’s Place Acquisition Services Limited
St. James’s Place International Distribution Limited
Rowan Dartington & Co. Limited

The Company owns either directly or indirectly 100% of the voting ordinary equity share capital of the subsidiaries listed above; as such 
they have been appropriately consolidated. Ongoing solvency requirements within the life assurance, unit trust and financial services 
companies of the Group restrict their ability to distribute all their distributable reserves.

Included below is a full list of the entities within the St. James’s Place plc Group at 31 December 2020:

Entity

Company 
number

Registered office

*

*

*

Arbor Wealth Management Limited 

10735786

Baxter Holding Company Limited 
(name changed to Tring Financial 
Management Limited from 23 June 
to 11 November 2020)

Baxter & Lindley Financial Services 
Limited

09805128

02307706

Cabot Portfolio Nominees Limited

03636010

CGA Financial & Investment Services 
Limited

02666180

Cirenco Limited

Dartington Portfolio Nominees 
Limited

Future Proof Limited

Jeremy Barrett Limited

Lansdown Place Group Holdings 
Limited

Lansdown Place Wealth 
Management Limited

01773177

01489542

07608319

07157544

06390547

05458948

Lifestyle Financial Solutions Limited

05411977

Country of  
incorporation

Principal  
activity

England and Wales

Non-trading

England and Wales

Financial Advice

Audit  
exemption

Yes

Yes

England and Wales

Financial Advice

Yes

Temple Point, Redcliffe Way, 
Bristol, BS1 6NL, United Kingdom

England and Wales

Nominee Company Yes

*

*

Temple Point, Redcliffe Way, 
Bristol, BS1 6NL, United Kingdom

*

*

2 Oakfield Road, Clifton, Bristol, 
BS8 2AL, United Kingdom

2 Oakfield Road, Clifton, Bristol, 
BS8 2AL, United Kingdom

2 Oakfield Road, Clifton, Bristol, 
BS8 2AL, United Kingdom

England and Wales

Financial Advice

Yes

England and Wales

Holding Company

Yes

England and Wales

Nominee Company Yes

England and Wales

Financial Advice

England and Wales

Financial Advice

England and Wales

Holding Company

Yes

Yes

Yes

England and Wales

Financial Advice

Yes

England and Wales

Financial Advice

Yes

Linden House Financial Services 
Limited

02990295

*

England and Wales

Financial Advice

Yes

08464570
Linden House Group Limited
LP Auto Enrolment Solutions Limited 08257531

*
2 Oakfield Road, Clifton, Bristol, 
BS8 2AL, United Kingdom

England and Wales
England and Wales

Holding Company
Pension 
Auto-enrolment

Yes
Yes

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS208

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

22. Subsidiary undertakings continued

Entity

Company 
number

Registered office

LP Financial Management Limited

02195886

2 Oakfield Road, Clifton, Bristol, 
BS8 2AL, United Kingdom

LP Holdco Limited

M.H.S. (Holdings) Limited

M.S. Estates and Financial Services 
Limited

Perennial Financial Management 
Limited (name changed from BFS 
Financial Services Limited on 
13 January 2020)

08323278

00559995

02224813

04609753

*

*

*

*

Country of  
incorporation

Principal  
activity

Audit  
exemption

England and Wales

Financial Advice

Yes

England and Wales

Holding Company

England and Wales

Non-trading

England and Wales

Financial Advice

No

Yes

Yes

England and Wales

Financial Advice

Yes

Policy Services Limited

SC230167

Oracle Campus, Blackness Road, 
Linlithgow, West Lothian, EH49 
7BF

Scotland

Financial Advice

Yes

Reflect Financial Limited (name 
changed from Hale Financial 
Solutions Limited on 24 July 2020)

04373946

Rowan Dartington & Co. Limited

02752304

Rowan Dartington Holdings Limited

07470226

SJP AESOP Trustees Limited

SJP Legacy Holdings Ltd (name 
changed from Policy Services 
Holdings Limited on 26 May 2020)

04089795

SC492906

SJP Partner Loans No.1 Limited

11390901

*

*

*

*

Oracle Campus, Blackness Road, 
Linlithgow, West Lothian, EH49 
7BF

Level 37, 25 Canada Square, 
Canary Wharf, London, E14 5LQ, 
United Kingdom

England and Wales

Financial Advice

Yes

England and Wales

Stockbroker and 
Investment 
Manager

No

England and Wales

Holding Company

Yes

England and Wales

Nominee Company Yes

Scotland

Holding Company

Yes

England and Wales

Securitisation

No

St. James’s Place (Hong Kong) 
Limited

275275

1st Floor, Henley Building, 5 
Queen’s Road Central, Hong Kong

Hong Kong

St. James’s Place (PCP) Limited

02706684

*

England and Wales

St. James’s Place (Shanghai) Limited 913100005 
66573326L

Unit 101-102, Building 9, Yuejie 
Shankangli, No. 358, Kangding 
Road, Jing’an District, Shanghai, 
China

China

Overseas 
Distribution

Transacts and 
Services SJP 
Income Streams

Overseas 
Distribution

No

Yes

No

St. James’s Place (Singapore) 
Private Limited

St. James’s Place Acquisition 
Services Limited

St. James’s Place Corporate 
Secretary Limited

St. James’s Place DFM Holdings 
Limited

St. James’s Place International 
(Hong Kong) Limited

200406398R 1 Raffles Place, #15-61 One 

Singapore

Financial Advice

No

Raffles Place, Singapore 048616, 
Singapore

07730835

09131866

09687687

2207694

*

*

*

Unit 201, 2nd Floor Henley 
Building, 5 Queen’s Road Central, 
Hong Kong
*

England and Wales

IFA Acquisitions

Yes

England and Wales

Corporate 
Secretary

England and Wales

Non-trading

Hong Kong

Life Assurance

Yes

Yes

No

England and Wales

Holding Company

Yes

St. James’s Place International 
Distribution Limited

08798683

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS209

Audit  
exemption

No

No

No

Entity

Company 
number

Registered office

St. James’s Place International plc

185345

Fleming Court, Flemings Place, 
Dublin 4, Ireland

Country of  
incorporation

Ireland

Principal  
activity

Life Assurance

*

*

*

*

*

*

St. James’s Place Investment 
Administration Limited

08764231

St. James’s Place Management 

Services Limited

02661044

St. James’s Place Nominees Limited 08764214

08201211

02628062

00947644

1511517

St. James’s Place Partnership 
Services Limited

St. James’s Place UK plc

St. James’s Place Unit Trust Group 
Limited

St. James’s Place Wealth 
Management (Shanghai) Limited

St. James’s Place Wealth 
Management Group Limited 

St. James’s Place Wealth 
Management International Pte. Ltd

St. James’s Place Wealth 
Management plc

04113955

Stafford House Investments Limited 03866935

Technical Connection Limited

03178474

Tring Financial Management Limited 
(name changed from 
St. James’s Place Client Solutions 
Limited on 12 November 2020)
Virtue Money Limited

05487108

England and Wales

Unit Trust 
Administration and 
ISA Manager

England and Wales

Management 
Services

England and Wales

Nominee Company Yes

England and Wales

Treasury Company No

England and Wales

Life Assurance

England and Wales

Unit Trust 
Management

Overseas 
Distribution

No

No

No

1st Floor, Henley Building, 5 
Queen’s Road Central, Hong Kong

Hong Kong

02627518

*

England and Wales

Holding Company

No

201323453N 1 Raffles Place, #15-61 One 

Singapore

Holding Company

No

Raffles Place, Singapore 048616, 
Singapore

*

*

*

*

England and Wales

UK Distribution

No

England and Wales

Financial Advice

England and Wales

England and Wales

Tax and Advisory 
Services

Policy 
Administration

Yes

Yes

Yes

SC346827

Oracle Campus, Blackness Road, 
Linlithgow, West Lothian, EH49 7BF

Scotland

Holding Company

Yes

*   Indicates that the registered office is St. James’s Place House, 1 Tetbury Road, Cirencester, Gloucestershire GL7 1FP, United Kingdom.

Policy Services Limited (SC230167), Policy Services Holdings Limited (SC492906, name subsequently changed to SJP Legacy Holdings 
Ltd on 26 May 2020) and Virtue Money Limited (SC346827) were acquired by the Group on 30 April 2020. Jeremy Barrett Limited 
(07157544) was acquired by the Group on 4 December 2020. 

In addition, Jamie Lewington & Co. Limited (04290504) was acquired by the Group on 4 January 2021: refer to Note 25 for further 
information.

The following wholly-owned subsidiary companies were dissolved during the year:

•  St. James’s Place Wealth Management (PCIS) Limited (on 18 February 2020); and

•  St. James’s Place International Assurance Group Limited (on 1 December 2020).

Where indicated on the previous page, subsidiaries of St. James’s Place plc have taken advantage, or are expected to take advantage, 
of the exemption from statutory audit granted by section 479A of the Companies Act 2006. In accordance with section 479C, 
St. James’s Place plc has guaranteed all the outstanding liabilities as at 31 December 2020 of these companies, with the exception of 
Lansdown Place Group Holdings Limited, LP Financial Management Limited, Lansdown Place Wealth Management Limited, Lifestyle 
Financial Solutions Limited and LP Auto Enrolment Solutions Limited where LP Holdco Limited has guaranteed all the outstanding 
liabilities as at 31 December 2020.

All Group companies have an accounting reference date of 31 December, except for Jeremy Barrett Limited, Policy Services Limited, 
SJP Legacy Holdings Ltd and Virtue Money Limited which were acquired during 2020 and have an accounting reference date of 31 March. 
Unless otherwise stated, the tax residency of each subsidiary is the same as the country of incorporation.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS210

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

22. Subsidiary undertakings continued 

100% of the equity share capital is held for the subsidiaries listed on the previous page with the exception of:

a.   LP Holdco Limited (08323278), where 43.14% of equity share capital is held (comprising 100% of the nominal value of the Class A 

ordinary shares, which confer 52.83% of voting rights along with a 75.62% holding of the nominal value of the Class C ordinary shares, 
which carry voting rights but are not defined as equity); 

b.   All subsidiaries of LP Holdco Limited (being Lansdown Place Group Holdings Limited (06390547), Lansdown Place Wealth 

Management Limited (05458948), Lifestyle Financial Solutions Limited (05411977), LP Auto Enrolment Solutions Limited (08257531) 
and LP Financial Management Limited (02195886)), where 100% of the equity share capital is owned by LP Holdco Limited. As detailed 
above, the Group holds 43.14% of the equity share capital for this entity; and 

c.   SJP Partner Loans No.1 Limited (11390901), where 100% of the equity share capital is held by a third-party entity outside of the Group. 
Despite this, following an assessment of control in accordance with IFRS 10 it was determined that SJP Partner Loans No.1 Limited 
is controlled by the Group and thus is consolidated. For further information, refer to Note 2. Note that all assets and liabilities of SJP 
Partner Loans No.1 Limited are restricted and ring-fenced from the other assets and liabilities of the Group.

In addition, the Group Financial Statements consolidate the following unit trusts, all of which are registered in England and Wales. 
The registered address of the unit trust manager, St. James’s Place Unit Trust Group Limited, is St. James’s Place House, 1 Tetbury Road, 
Cirencester, Gloucestershire GL7 1FP:

St. James’s Place Adventurous Growth Unit Trust

St. James’s Place Adventurous International Growth Unit Trust

St. James’s Place Allshare Income Unit Trust

St. James’s Place Alternative Assets Unit Trust

St. James’s Place Asia Pacific Unit Trust

St. James’s Place Balance InRetirement Unit Trust (launched 
during 2020)

St. James’s Place Balanced Growth Unit Trust

St. James’s Place Balanced International Growth Unit Trust

St. James’s Place Balanced Managed Unit Trust

St. James’s Place Conservative Growth Unit Trust 

St. James’s Place Conservative International Growth Unit Trust 

St. James’s Place Continental European Unit Trust

St. James’s Place Corporate Bond Unit Trust

St. James’s Place Diversified Assets (FAIF) Unit Trust

St. James’s Place Diversified Bond Unit Trust

St. James’s Place Emerging Markets Equity Unit Trust

St. James’s Place Equity Income Unit Trust

St. James’s Place Equity A Unit Trust

St. James’s Place Equity B Unit Trust

St. James’s Place Equity C Unit Trust

St. James’s Place Gilts Unit Trust

St. James’s Place Global Quality Unit Trust (known as 
St. James’s Place Worldwide Opportunities Unit Trust until 
14 December 2020)

St. James’s Place Global Smaller Companies Unit Trust

St. James’s Place Global Unit Trust 

St. James’s Place Global Value Unit Trust (known as the 
St. James’s Place Global Equity Income Unit Trust until 20 July 
2020)

St. James’s Place Greater European Progressive Unit Trust

St. James’s Place Growth InRetirement Unit Trust 
(launched during 2020)

St. James’s Place Index Linked Gilts Unit Trust

St. James’s Place International Equity Unit Trust

St. James’s Place Investment Grade Corporate Bond Unit Trust

St. James’s Place Japan Unit Trust

St. James’s Place Managed Growth Unit Trust

St. James’s Place Money Market Unit Trust

St. James’s Place Multi Asset Unit Trust

St. James’s Place North American Unit Trust

St. James’s Place Prudence InRetirement Unit Trust 
(launched during 2020)

St. James’s Place Strategic Income Unit Trust

St. James’s Place Strategic Managed Unit Trust

St. James’s Place Global Emerging Markets Unit Trust

St. James’s Place Sustainable & Responsible Equity Unit Trust

St. James’s Place Global Equity Unit Trust

St. James’s Place Global Growth Unit Trust

St. James’s Place Global High Yield Bond Unit Trust (known as 
St. James’s Place International Corporate Bond Unit Trust until 
14 December 2020)

St. James’s Place UK & General Progressive Unit Trust

St. James’s Place UK & International Income Unit Trust

St. James’s Place UK Absolute Return Unit Trust

St. James’s Place UK Growth Unit Trust

St. James’s Place UK Income Unit Trust

St. James’s Place Worldwide Income Unit Trust

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS211

23. Business combinations

During the year the Group acquired the following subsidiaries and businesses in line with the Group’s strategic objective of growing and 
supporting the Partnership:

Business acquired
Policy Services Group
Policy Services Holdings Limited
Virtue Money Limited
Policy Services Limited

Principal activity

% Shareholding

Date of acquisition

Investment Holding Company
Investment Holding Company
Provision of Financial Services 

100%
100%
100%

30 April 2020
30 April 2020
30 April 2020

Willson Grange businesses

Provision of Financial Services

N/A1

3 September 2020

Jeremy Barrett businesses
Jeremy Barrett Limited
J D & E S Barrett business

Provision of Financial Services
Provision of Financial Services

100%
N/A2

4 December 2020
4 December 2020

1  Acquisition of trade and assets from Willson Grange Limited and Willson Grange Wealth Management Limited.

2  Acquisition of trade and assets from J D & E S Barrett LLP.

Acquisition-related costs of £0.6 million have been charged to administration expenses in the Consolidated Statement of Comprehensive 
Income for the year ended 31 December 2020.

Policy Services Group
The net assets, fair value adjustments and consideration for these acquisitions are summarised below (all values shown as at their 
acquisition dates): 

Financial assets
Cash and cash equivalents
Financial liabilities
Total

Consideration
Cash consideration on completion
Cash consideration due on agreement of net assets
Contingent consideration
Total consideration
Goodwill

Book value

Fair value 
adjustment

£’Million
4.0
4.1
(2.7)
5.4

£’Million
0.3
–
(0.4)
(0.1)

Total

£’Million
4.3
4.1
(3.1)
5.3

9.9
0.3
2.8
13.0
7.7

Goodwill comprises the value placed on the strengthened Partner recruitment proposition, as a result of bringing into the Group the Policy 
Services Group which is responsible for servicing Partners’ legacy, non-St. James’s Place books of business upon its admission to the 
Partnership.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS212

Notes to the Consolidated Financial Statements under 
International Financial Reporting Standards continued

23. Business combinations continued

The contingent consideration of £2.8 million falls due on 30 April 2022, subject to the terms and conditions of the sale and purchase 
agreement, which includes the requirement that the services of specific key management personnel and consultants have been retained 
at the date it becomes due.

Willson Grange businesses
The net assets, fair value adjustments and consideration for these acquisitions are summarised below (all values shown as at their 
acquisition dates):

Financial assets
Financial liabilities
Total

Consideration
Cash consideration on completion
Deferred consideration
Total consideration
Goodwill

Book value

£’Million
0.3
–
0.3

Fair value 
adjustment

£’Million
6.3
(1.2)
5.1

Total

£’Million
6.6
(1.2)
5.4

9.4
3.3
12.7
7.3

Goodwill comprises the value placed upon the training provided to trainee advisers up to the point of acquisition and the future value to be 
generated from the new business opportunities generated by the advisers after completion of their training.

It is expected that the deferred consideration will be paid in full with no changes to the amount initially recognised. The carrying amount 
of the deferred consideration at the statement of financial position date is £3.3 million. Of the remaining balance to be settled, £0.3 million 
was due as at 31 December 2020, with the remaining balances of £0.4m and £2.6m due to be settled on 6 January 2021 and 3 November 
2022 respectively.

Jeremy Barrett businesses 
The net assets, fair value adjustments and consideration for these acquisitions are summarised below (all values shown as at their 
acquisition dates).

Financial assets
Financial liabilities
Total

Consideration
Cash consideration
Deferred consideration
Total consideration
Goodwill

Book value

£’Million
2.0
–
2.0

Fair value
 adjustment

£’Million
1.9
(0.4)
1.5

Total

£’Million
3.9
(0.4)
3.5

3.1
0.8
3.9
0.4

Goodwill comprises the value placed upon new business opportunities generated from the acquisition.

It is expected that the deferred consideration will be paid in full with no changes to the amount initially recognised on 4 June 2022. 

In aggregate and in relation to the above acquisitions, the Consolidated Statement of Comprehensive Income for the period has included 
fee and commission income of £11.0 million and a loss before tax of £1.0 million. Had the above acquisitions been consolidated from 
1 January 2020, they would have contributed £19.0 million to Group fee and commission income, taking the total for the year £8.0 million 
higher at £2,104.4 million and no material impact to the reported Group profit before tax for the year ended 31 December 2020. 

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS213

24. Related party transactions

Transactions with St. James’s Place unit trusts 
In respect of the non-consolidated St. James’s Place managed unit trusts that are held as investments in the St. James’s Place life and 
pension funds, there were losses recognised of £18.2 million (2019: gains of £12.3 million) and the total value of transactions with those 
non-consolidated unit trusts was £35.1 million (2019: £28.0 million). Net management fees receivable from these unit trusts amounted 
to £8.0 million (2019: £11.3 million). The value of the investment into the non-consolidated unit trusts at 31 December 2020 was 
£101.1 million (2019: £139.9 million). These transactions are all with the Group’s associate, as set out in Note 21.

Transactions with key management personnel
Key management personnel have been defined as the Board of Directors and members of the Executive Board. The remuneration paid 
to the Board of Directors of St. James’s Place plc is set out in the Directors’ Remuneration Report on pages 121 to 139, in addition to the 
disclosure below. 

The Remuneration Report also sets out transactions with the Directors under the Group’s share-based payment schemes, together with 
details of the Directors’ interests in the share capital of the Company.

Compensation of key management personnel is as follows:

Short-term employee benefits
Post-employment benefits
Share-based payment
Total

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
4.3
0.5
2.0
6.8

£’Million
4.6
0.4 
2.3
7.3

The total value of Group FUM held by related parties of the Group as at 31 December 2020 was £31.9 million (2019: £27.1 million). 
The total value of St. James’s Place plc dividends paid to related parties of the Group during the year was £0.4 million (2019: £0.9 million).

Commission, advice fees and remuneration of £4.7 million (2019: £4.2 million) was paid, under normal commercial terms, to 
St. James’s Place advisers and employees who were related parties by virtue of being connected persons with key management 
personnel. The outstanding amount payable at 31 December 2020 was £0.3 million (2019: £0.3 million).

Outstanding at the year end were Partner loans of £4.0 million (2019: £4.9 million) due from St. James’s Place advisers who were related 
parties by virtue of being connected persons with key management personnel. The Group either advanced, or guaranteed, these loans. 
During the year £nil (2019: £1.2 million) was advanced and £1.0 million (2019: £0.6 million) was repaid by advisers who were related 
parties. 

Business loans to Partners are interest-bearing (linked to Bank of England base rate plus a margin), repayable on demand and secured 
against the future renewal income streams of that adviser. Interest of £0.2 million was received during 2020 (2019: £0.2 million). 

At the start of the year, related parties of key management personnel held 31,017 (2019: 33,517) shares and options under various 
St. James’s Place plc share option schemes. During the year nil (2019: nil) shares and options were granted, 2,500 (2019: nil) options 
lapsed and nil (2019: nil) options were exercised. 

25. Events after the reporting period

On 4 January 2021 the Group acquired 100% of the ordinary share capital of Jamie Lewington & Co. Limited for total consideration of 
£20.3 million. Jamie Lewington & Co. Limited is an appointed representative of St. James’s Place Wealth Management plc and its 
acquisition supports the Group’s strategic objective of growing and supporting the Partnership. The initial accounting for this business 
combination is incomplete as at 24 February 2021 and hence detailed accounting information has not been provided.

In addition, on 12 January 2021 the Group announced a redundancy programme which will affect approximately 200 employees across 
the St. James’s Place business. As at 24 February 2021 the Group is still in the consultation phase of this process and as such it is too 
early to quantify the financial impact of the redundancy programme.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS214

Parent Company 
Financial Statements 
under Financial 
Reporting Standard 101

Parent Company Statement  
of Financial Position  ......................................  215

Parent Company Statement  
of Changes in Equity  ......................................  216

Notes to the Parent Company 
Financial Statements  ....................................  217

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTSParent Company Statement of Financial Position

Registered number: 03183415

Investment in subsidiaries
Current assets
Amounts owed by Group undertakings
Cash and cash equivalents
Current liabilities
Corporation tax liabilities
Other payables
Net current assets
Net assets

Equity
Share capital
Share premium 
Share option reserve
Miscellaneous reserves
Retained earnings
Total shareholders’ funds

215

Note

2

6

3

As at 
31 December 
2020

As at 
31 December 
2019

£’Million
404.4 

1,051.6 
0.1 

(2.2)
– 
1,049.5 
1,453.9 

80.6 
185.3 
233.2 
0.1 
954.7 
1,453.9 

£’Million
384.8 

846.0 
0.1 

(2.9)
(0.1)
843.1 
1,227.9 

80.2 
182.4 
222.6 
0.1 
742.6 
1,227.9 

In publishing the Parent Company Financial Statements, the Company has taken advantage of the exemption in Section 408 of the 
Companies Act 2006 not to present its individual income statement and related notes that form part of these Parent Company Financial 
Statements. The Company is not required to present a Statement of Comprehensive Income. The Company’s profit after tax for the 
financial year was £319.2 million (2019: £336.2 million) which can be seen in the Statement of Changes in Equity on page 216.

The Parent Company Financial Statements on pages 215 to 220 were approved by the Board of Directors on 24 February 2021 and signed 
on its behalf by:

ANDREW CROFT 
Chief Executive 

CRAIG GENTLE
Chief Financial Officer

The Notes and information on pages 217 to 220 form part of these Parent Company Financial Statements.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS216

Parent Company Statement of Changes in Equity

Note

Share 
capital

£’Million
79.4 

Share 
premium

£’Million
174.5 

Share option 
reserve

Miscellaneous 
reserves

£’Million
193.9 

£’Million
0.1 

At 1 January 2019
Profit and total comprehensive income 
for the year
Dividends
Issue of share capital
Exercise of options
Cost of share options expensed  
in subsidiaries

At 31 December 2019
Profit and total comprehensive income 
for the year
Dividends
Exercise of options
Cost of share options expensed 
in subsidiaries
At 31 December 2020

5

3

3

5

3

–
–
0.1
0.7

–

80.2

–
–
0.4

–
80.6

–
–
3.9
4.0 

–

182.4 

–
–
2.9 

–
–
–
–

28.7 

222.6 

–
–
–

–
185.3

10.6 
233.2

The Notes and information on pages 217 to 220 form part of these Parent Company Financial Statements.

Retained 
earnings

£’Million
662.4 

336.2 
(256.0)
– 
– 

Total 
shareholders’ 
funds

£’Million
1,110.3 

336.2 
(256.0)
4.0 
4.7 

– 

28.7 

–
–
–
–

–

0.1 

742.6 

1,227.9 

–
–
–

–
0.1

319.2 
(107.1)
– 

– 
954.7 

319.2 
(107.1)
3.3 

10.6
1,453.9

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTSNotes to the Parent Company Financial Statements

217

1. Accounting policies

Basis of preparation
St. James’s Place plc (the Company) is a public company limited by shares which is incorporated and registered in England and Wales, 
domiciled in the United Kingdom and whose shares are publicly traded. The Company offers a range of insurance, investment and other 
wealth management services through its subsidiaries, which are incorporated in the UK, Ireland and Asia.

The Financial Statements have been prepared under the historical cost convention, on a going concern basis and in accordance with 
Financial Reporting Standard 101 (FRS 101) ‘Reduced Disclosure Framework’ and the Companies Act 2006 as applicable to companies 
using FRS 101.

The preparation of Financial Statements in compliance with FRS 101 requires the use of certain critical accounting estimates. It also 
requires management to exercise judgement in applying the Company’s accounting policies. No significant accounting judgements have 
been made.

Adoption of amended accounting standards
As at 31 December 2020, the following amended standards, which the Company adopted as of 1 January 2020, have not had any material 
impact on the Company’s financial statements:

•  Amendments to IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and 

Errors – Definition of Material;

•  Amendments to IFRS 9 Financial Instruments, IAS 39 Financial Instruments: Recognition and Measurement and IFRS 7 Financial 

Instruments: Disclosures – Interest Rate Benchmark Report; and

•  Revised Conceptual Framework of Financial Reporting.

Adoption of new accounting standards
There were no relevant new accounting standards adopted during the year.

FRS 101 – Reduced disclosure exemptions
The Company has taken advantage of the following disclosure exemptions under FRS 101:

•  the requirements of paragraphs 45(b) and 46 to 52 of IFRS 2 Share-based Payment;

•  the requirements of IFRS 7 Financial Instruments: Disclosures;

•  the requirements of paragraphs 91 to 99 of IFRS 13 Fair Value Measurement;

•  the requirement in paragraph 38 of IAS 1 Presentation of Financial Statements to present comparative information in respect of 

paragraph 79(a)(iv) of IAS 1;

•  the requirements of paragraphs 10(d), 10(f), 16, 38A, 38B, 38C, 38D, 40A, 40B, 40C, 40D, 111 and 134-136 of IAS 1 Presentation 

of Financial Statements;

•  the requirements of IAS 7 Statement of Cash Flows;

•  the requirements of paragraphs 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors;

•  the requirements of paragraph 17 and 18A of IAS 24 Related Party Disclosures;

•  the requirements in IAS 24 Related Party Disclosures to disclose related party transactions entered into between two or more members 

of a group, provided that any subsidiary which is a party to the transaction is wholly owned by such a member; and

•  the requirements of paragraphs 130(f)(ii), 130(f)(iii), 134(d) to 134(f) and 135(c) to 135(e) of IAS 36 Impairment of Assets, provided that 

equivalent disclosures are included in the Consolidated Financial Statements of the group in which the entity is consolidated.

Going concern
The Company is a non-trading investment holding company which has positive net assets. Going concern has been evaluated by the 
Directors of the Company. As part of this the Directors have reviewed and take comfort from the Group’s assessment of going concern as 
set out in Note 1 to the Consolidated Financial Statements. The Board believes the Company will continue to be in business, with neither 
the intention nor the necessity of liquidation, ceasing trading or seeking protection from creditors pursuant to laws or regulations for a 
period of at least 12 months from the date of approval of the Company Financial Statements. As a result, the Company continues to adopt 
the going concern basis in preparing these Financial Statements.

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS218

Notes to the Parent Company Financial Statements continued

1. Accounting policies continued

Significant accounting policies

The following principal accounting policies have been applied consistently to all the years presented.

(a) Investment return
Investment return comprises dividends from subsidiaries, which are accounted for when received.

(b) Taxation
Taxation is based on profits and income for the year as determined in accordance with the relevant tax legislation, together with 
adjustments to provisions for prior years.

(c) Investment in subsidiaries
Investments in subsidiaries are carried at cost stated after any impairment losses, plus the cost of equity-settled share awards granted by 
the Company of its own shares.

(d) Receivables
Receivables are initially recognised at fair value and subsequently held at amortised cost less impairment losses.

Financial assets held at amortised cost are impaired using an expected credit loss model. Expected credit losses are based on the 
historic levels of loss experienced for the relevant financial assets, with due consideration given to forward-looking information. 

The most significant category of financial assets held at amortised cost for the Company are Amounts owed by Group undertakings. 
The significant increase in credit risk which triggers the move from performing to underperforming for these assets is when they are 
more than 30 days past due, in line with the presumption set out in IFRS 9 Financial Instruments.

(e) Amounts owed by Group undertakings
Amounts owed to Group undertakings initially are recognised at fair value and subsequently held at amortised cost, as the business 
model for these assets is hold to collect contractual cash flows, which consist solely of payments of principal and interest.

2. Investment in subsidiaries 

At 1 January 2019
Share awards granted 
Share capital injection
Impairment expense

At 31 December 2019
Share awards granted 
Share capital injection 
At 31 December 2020

Cost

£’Million
338.0 
– 
6.0 
– 

344.0 
– 
9.0 
353.0

Share 
awards 

£’Million
193.9
28.7 
– 
– 

222.6
10.6 
– 
233.2

Impairment 
provision

£’Million
(23.9)
– 
– 
(157.9) 

(181.8)
– 
– 
(181.8)

Net book 
value

£’Million
508.0 
28.7
6.0 
(157.9) 

384.8
10.6
9.0 
404.4

The carrying value of the investments has been tested for impairment. The investments are supported by the value in use of the 
subsidiaries. The investment in subsidiaries net book value is broken down as follows:

St. James’s Place Wealth Management Group Limited
Cirenco Limited 
St. James’s Place DFM Holdings Limited
Directly held investments

St. James’s Place Management Services Limited
St. James’s Place Wealth Management plc
St. James’s Place International plc
Rowan Dartington & Co Limited
Stafford House Investments Limited
Investments held due to share awards granted
Total

31 December 
2020

31 December 
2019

£’Million
87.6
–
83.6
171.2

166.5
62.5
0.2
3.8
0.2
233.2
404.4

£’Million
87.6
–
74.6
162.2

156.8
61.8
0.2
3.6
0.2
222.6
384.8

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS3. Share capital

At 1 January 2019
– Issue of shares
– Exercise of options

At 31 December 2019
– Exercise of options
At 31 December 2020

219

Number of 
ordinary shares

Called-up 
share capital

529,453,397
388,783
4,958,446

534,800,626
2,542,840
537,343,466

£’Million
79.4
0.1
0.7

80.2
0.4
80.6

Ordinary shares have a par value of 15 pence per share (2019: 15 pence per share) and are fully paid.

The Company received consideration of £3.3 million (2019: £4.7 million) for the shares issued during the year, including those issued to 
satisfy the exercise of options.

4. Auditors’ remuneration

The total audit fee in respect of the Group is set out in Note 5 to the Consolidated Financial Statements on page 170. The audit fee charged 
to the Company for the year ended 31 December 2020 is £23,193 (2019: £22,400), which is borne by another entity within the Group.

5. Dividends

The following dividends have been paid by the Company:

Final dividend in respect of 2018
Interim dividend in respect of 2019
Second interim dividend in respect of 2019
Total dividends

Year ended 
31 December 
2020

Year ended 
31 December 
2019

Year ended 
31 December 
2020

Year ended 
31 December 
2019

Pence per share Pence per share
29.73
18.49
–
48.22

–
–
20.0
20.0

£’Million
–
–
107.1
107.1

£’Million
157.5
98.5
–
256.0

In the Annual Report and Accounts 2019 the Directors recommended a final dividend of 31.22 pence, which amounted to £167.0 million. 
Following the escalation of the COVID-19 pandemic in the UK, the Board announced that 11.22 pence per share of this proposed dividend 
would be withheld until such a time as the financial and economic impacts of COVID-19 become clearer. As a result, a 2019 second 
interim dividend of 20.00 pence, which amounted to £107.1 million, was paid on 27 May 2020 to those shareholders on the register as 
at close of business on 11 May 2020. Following further review, the Board has determined that it no longer needs to continue with this 
retention and the withheld amount of 11.22 pence per share has now been declared as a further 2019 interim dividend. This amounts 
to £60.3 million, to be paid on 24 March 2021 to those shareholders on the register as at 5 March 2021.

In respect of 2020 the Directors have recommended a 2020 final dividend of 38.49 pence per share. This amounts to £206.8 million and 
will, subject to shareholder approval at the Annual General Meeting, be paid on 21 May 2021 to those shareholders on the register as at 
16 April 2021.

6. Related party transactions and balances

At the year end the following related party balances existed, in addition to the investments in subsidiaries which are set out in Note 2 to the 
Parent Company Financial Statements.

Amounts owed by Group undertakings
St. James’s Place Partnership Services Limited
Total

31 December 
2020

31 December 
2019

£’Million

£’Million

1,051.6
1,051.6

846.0
846.0

The amounts owed by Group undertakings are loans granted by the Company which are unsecured and repayable on demand. The loans 
incur interest at an agreed rate above the Bank of England’s base rate, as stated in the loan agreements.

Amounts owed by Group undertakings continue to be classified as performing, see accounting policy (d).

During the year, the Company received £310.0 million (2019: £480.0 million) of dividends from subsidiary undertakings. The total value of 
St. James’s Place FUM held by related parties of the Company as at 31 December 2020 was £31.9 million (2019: £27.1 million). The total 
value of dividends paid to related parties of the Company during the year was £0.4 million (2019: £0.9 million).

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS220

Notes to the Parent Company Financial Statements continued

6. Related party transactions and balances continued

The following wholly-owned subsidiaries of St. James’s Place plc have taken advantage of the exemption from statutory audit granted by 
section 479A of the Companies Act 2006. In accordance with section 479C, St. James’s Place plc has therefore guaranteed all the 
outstanding liabilities as at 31 December 2020 of:

Arbor Wealth Management Limited  

Baxter Holding Company Limited (known as Tring Financial Management Limited from 23 June to 11 November 2020) 

Baxter & Lindley Financial Services Limited 

Cabot Portfolio Nominees Limited 

CGA Financial & Investment Services Limited 

Cirenco Limited  

Dartington Portfolio Nominees Limited 

Future Proof Limited 

Jeremy Barrett Limited 

Linden House Financial Services Limited 

Linden House Group Limited 

M.H.S. (Holdings) Limited 

M.S. Estates and Financial Services Limited 

Perennial Financial Management Limited (name changed from BFS Financial Services Limited on 13 January 2020) 

Reflect Financial Limited (name changed from Hale Financial Solutions Limited on 24 July 2020) 

Rowan Dartington Holdings Limited 

SJP AESOP Trustees Limited 

SJP Legacy Holdings Ltd (name changed from Policy Services Holdings Limited on 26 May 2020) 

St. James’s Place (PCP) Limited 

St. James’s Place Acquisition Services Limited 

St. James’s Place Corporate Secretary Limited 

St. James’s Place DFM Holdings Limited 

St. James’s Place International Distribution Limited 

St. James’s Place Nominees Limited 

Stafford House Investments Limited 

Technical Connection Limited 

10735786

09805128

02307706

03636010

02666180

01773177

01489542

07608319

07157544

02990295

08464570

00559995

02224813

04609753

04373946

07470226

04089795

SC492906

02706684

07730835

09131866

09687687

08798683

08764214

03866935

03178474

Tring Financial Management Limited (name changed from St. James’s Place Client Solutions Limited on 12 November 2020) 

05487108

Virtue Money Limited 

7. Directors’ emoluments

SC346827

The Directors’ responsibilities relate primarily to the trading companies of the Group and accordingly their costs are charged to those 
companies and none are met by the Parent Company. Disclosure of the Directors’ emoluments is made within the Directors’ 
Remuneration Report on pages 121 to 139.

8. Company information

In the opinion of the Directors there is not considered to be any ultimate controlling party. Copies of the Consolidated Financial 
Statements of St. James’s Place plc may be obtained from the Company Secretary, St. James’s Place plc, St. James’s Place House, 
1 Tetbury Road, Cirencester, Gloucestershire, GL7 1FP. 

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS221

Supplementary 
Information: 
Consolidated Financial 
Statements on a Cash 
Result Basis 
(unaudited)

Consolidated Statement  
of Comprehensive Income on  
a Cash Result Basis (unaudited)  ................. 222

Consolidated Statement  
of Changes in Equity on  
a Cash Result Basis (unaudited)  ................. 223

Consolidated Statement  
of Financial Position on  
a Cash Result Basis (unaudited)  ................. 224

Notes to the Consolidated  
Financial Statements on  
a Cash Result Basis (unaudited)  ................. 225

A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 0

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STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONFINANCIAL STATEMENTS222

Consolidated Statement of Comprehensive Income 
on a Cash Result Basis (unaudited)

Fee and commission income
Investment return

Net income
Expenses

Profit before tax
Tax attributable to policyholders’ returns
Tax attributable to shareholders’ returns
Total Cash result for the year

Cash result basic earnings per share

Cash result diluted earnings per share

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million
2,011.3
13.5

2,024.8
(1,601.3)

423.5
(98.8)
(70.0)
254.7

Pence
47.7

47.2

£’Million
2,355.4 
37.6 

2,393.0 
(1,600.8)

792.2
(521.8) 
(41.0)
229.4 

Pence
43.2 

43.0 

Note

6

III

III

The Note references above cross refer to the Notes to the Consolidated Financial Statements under IFRS on pages 153 to 213, except 
where denoted in Roman numerals.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTSConsolidated Statement of Changes in Equity 
on a Cash Result Basis (unaudited)

Note

19

19

19

19

19

Equity attributable to owners of the Parent Company

Share 
capital

Share
 premium

Shares in 
trust reserve

£’Million
79.4 
–
–
0.1
0.7

£’Million
174.5
–
–
3.9
4.0 

£’Million
(23.7)
– 
– 
–
– 

Retained 
earnings

£’Million
876.2 
229.4 
(256.0)
–
– 

Misc. 
reserves

£’Million
2.5 
–
–
–
–

–
–

– 
–
–

–

80.2 
–
–
0.4

–
–
–
–

–
–

– 
–
–

–

182.4 
–
–
2.9

–
–
–
–

(0.1)
7.4 

– 
– 
– 

– 

(16.4)
–
–
–

(3.9)
5.5
–
–

– 
(7.4)

0.2 
(10.4)
(10.0)

(13.0)

809.0 
254.7
(107.1)
–

–
(5.5)
(8.2)
62.5

–
–

– 
–
–

–

2.5 
–
–
–

–
–
–
–

Non-
controlling 
interests

£’Million
(0.9)
– 
– 
–
– 

– 
– 

– 
– 
– 

– 

(0.9)
–
–
–

–
–
–
–

Total

£’Million
1,108.9 
229.4 
(256.0)
4.0
4.7 

(0.1)
– 

0.2 
(10.4)
(10.0)

(13.0)

1,057.7 
254.7
(107.1)
3.3

(3.9)
–
(8.2)
62.5

At 1 January 2019
Cash result for the year
Dividends
Issue of share capital
Exercise of options
Consideration paid for own 
shares
Shares sold during the year
Proceeds from exercise of 
shares held in trust
Change in deferred tax
Change in tax discounting
Change in goodwill, intangibles 
and other non-cash movements

At 31 December 2019
Cash result for the year
Dividends
Exercise of options
Consideration paid for own 
shares
Shares sold during the year
Change in deferred tax
Change in tax discounting
Change in goodwill, intangibles 
and other non-cash movements
At 31 December 2020

–
80.6

–
185.3

–
(14.8)

(39.5)
965.9

–
2.5

(39.5)
1,219.5

–
(0.9)

(39.5)
1,218.6

The Note references above cross refer to the Notes to the Consolidated Financial Statements under IFRS on pages 153 to 213, except 
where denoted in Roman numerals.

223

Total 
equity

£’Million
1,108.0
229.4
(256.0)
4.0
4.7

(0.1)
– 

0.2 
(10.4)
(10.0)

(13.0)

1,056.8 
254.7
(107.1)
3.3

(3.9)
–
(8.2)
62.5

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS224

Consolidated Statement of Financial Position  
on a Cash Result Basis (unaudited)

Assets
Property and equipment
Deferred tax assets
Other receivables
Fixed income securities
Investment in Collective Investment Schemes
Cash and cash equivalents
Total assets

Liabilities
Borrowings
Deferred tax liabilities
Other provisions
Other payables
Income tax liabilities
Preference shares
Total liabilities
Net assets

Shareholders’ equity
Share capital
Share premium
Shares in trust reserve
Miscellaneous reserves
Retained earnings

Shareholders’ equity
Non-controlling interests
Total shareholders’ equity on a Cash Result Basis

Net assets per share

31 December 
2020

31 December 
2019

Note

£’Million

£’Million

9

17

17
17

16

15

19

174.4
0.7
1,546.2
7.4
1,264.8
254.9
3,248.4

341.8
378.0
34.3
1,242.9
32.7
0.1
2,029.8
1,218.6

80.6
185.3
(14.8)
2.5
965.9

1,219.5
(0.9)
1,218.6

Pence 
226.8

166.3 
98.5
1,391.9
5.2 
1,131.8 
292.8 
3,086.5 

403.7 
436.2
40.6 
1,033.7 
115.4 
0.1 
2,029.7 
1,056.8 

80.2 
182.4 
(16.4)
2.5 
809.0 

1,057.7 
(0.9)
1,056.8 

Pence 
197.6 

The Note references above cross refer to the Notes to the Consolidated Financial Statements under IFRS on pages 153 to 213, except 
where denoted in Roman numerals.

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS225

Notes to the Consolidated Financial Statements  
on a Cash Result Basis (unaudited)

I. Basis of preparation 

The Consolidated Financial Statements on a Cash Result Basis have been prepared by adjusting the Financial Statements prepared 
in accordance with International Financial Reporting Standards adopted pursuant to Regulation (EC) No.1606/2002 as it applies in 
the European Union (adopted IFRSs) and interpretations issued by the IFRS Interpretations Committee (IFRS IC) for items which do 
not reflect the cash emerging from the business. The adjustments are as follows: 

1.   Unit liabilities and net assets held to cover unit liabilities, as set out in Note 11 to the Consolidated Financial Statements, are 

policyholder balances which are removed in the Statement of Financial Position on a Cash Result Basis. No adjustment for payments 
in or out is required in the Statement of Comprehensive Income as this business is subject to deposit accounting, which means that 
policyholder deposits and withdrawals are recognised in the Statement of Financial Position under IFRS, with only marginal cash flows 
attributable to shareholders recognised in the Statement of Comprehensive Income. However, adjustment is required for the 
investment return and the movement in investment contract liabilities, which are offsetting and are both zero-ised. 

2.   Deferred acquisition costs, the purchased value of in-force business and deferred income assets and liabilities are removed from 

the Statement of Financial Position on a Cash Result Basis, and the amortisation of these balances is removed from the Statement 
of Comprehensive Income on a Cash Result Basis. The assets, liabilities and amortisation are set out in Note 8 to the Consolidated 
Financial Statements. 

3.   Share-based payment expense is removed from the Statement of Comprehensive Income on a Cash Result Basis, and the equity and 
liability balances for equity-settled and cash-settled share-based payment schemes respectively are removed from the Statement of 
Financial Position on a Cash Result Basis. Share-based payment balances are set out in Note 20 to the Consolidated Financial Statements. 

4.   Non-unit-linked insurance contract liabilities and reinsurance assets, as set out in Note 14 to the Consolidated Financial Statements, 
are removed from the Statement of Financial Position on a Cash Result Basis. The movement in these balances is removed from the 
Statement of Comprehensive Income on a Cash Result Basis. 

5.   Goodwill, computer software intangible assets and some other assets and liabilities which are inadmissible under the Solvency II 

regime are removed from the Statement of Financial Position on a Cash Result Basis, however the movements in these figures are 
included in the Statement of Comprehensive Income on a Cash Result Basis. 

6.   Deferred tax assets and liabilities are adjusted in the Statement of Financial Position on a Cash Result Basis to reflect the adjustments 
noted above and other discounting differences between tax charges and IFRS accounting. However, the impact of movements in 
deferred tax assets and liabilities are not included in the Statement of Comprehensive Income on a Cash Result Basis. 

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS226

Notes to the Consolidated Financial Statements  
on a Cash Result Basis (unaudited) continued

II. Reconciliation of the IFRS Balance Sheet to the Cash Balance Sheet 

The Solvency II Net Assets (or Cash) balance sheet is based on the IFRS Consolidated Statement of Financial Position (on page 155), 
with adjustments made to accounting assets and liabilities to reflect the Solvency II regulations and the provision for insurance liabilities 
set equal to the associated unit liabilities. 

The reconciliation between the IFRS and Solvency II Net Assets Balance Sheet as at 31 December 2020 is set out on page 64. 
The reconciliation as at 31 December 2019 is set out below.

31 December 2019
Assets
Goodwill
Deferred acquisition costs
Purchased value of in-force business
Computer software
Property and equipment
Deferred tax assets
Reinsurance assets
Other receivables
Income tax assets
Investment property
Equities
Fixed income securities 
Investment in Collective Investment Schemes
Derivative financial instruments
Cash and cash equivalents
Total assets

Liabilities
Borrowings
Deferred tax liabilities
Insurance contract liabilities
Deferred income
Other provisions
Other payables
Investment contract benefits
Derivative financial instruments
Net asset value attributable to unit holders
Income tax liabilities
Preference shares
Total liabilities
Net assets

IFRS 
Balance Sheet

Adjustment 1

Adjustment 2

Solvency II 
Net Assets 
Balance Sheet

£’Million

£’Million

£’Million

£’Million

15.6
490.0
20.8
8.9
166.3
131.1
88.6
2,127.1
–
1,750.9
72,694.2
26,275.6
5,166.4
1,342.9
7,013.6
117,292.0

403.7
493.7
556.6
614.7
40.6
1,782.7
83,558.5
948.8
27,830.0
115.4 
0.1
116,344.8
947.2

– 
– 
– 
– 
– 
– 
– 
(733.1)
– 
(1,750.9)
(72,694.2)
(26,270.4)
(4,034.6)
(1,342.9)
(6,720.8)
(113,546.9)

– 
– 
(464.2)
– 
– 
(745.4)
(83,558.5)
(948.8)
(27,830.0)
– 
– 
(113,546.9)
– 

(15.6)
(490.0)
(20.8)
(8.9)
– 
(32.6)
(88.6)
(2.1)
– 
– 
– 
– 
– 
– 
– 
(658.6)

– 
(57.5)
(92.4)
(614.7)
– 
(3.6)
– 
– 
– 
– 
– 
(768.2)
109.6 

–
–
–
–
166.3
98.5
–
1,391.9
–
–
–
5.2
1,131.8
–
292.8
3,086.5

403.7
436.2 
–
– 
40.6 
1,033.7 
– 
– 
– 
115.4 
0.1 
2,029.7
1,056.8

Adjustment 1 nets out the policyholder interest in unit-linked assets and liabilities. 

Adjustment 2 comprises adjustments to the IFRS Statement of Financial Position in line with Solvency II requirements, including removal 
of DAC, DIR, PVIF and their associated deferred tax balances, goodwill and other intangibles. 

ST. JAMES’S PLACE PLCFINANCIAL STATEMENTS 
III. Earnings per share 

Earnings
Cash result after tax attributable to equity shareholders (for both basic and diluted EPS)

Weighted average number of shares
Weighted average number of ordinary shares in issue (for basic EPS)
Adjustments for outstanding share options
Weighted average number of ordinary shares (for diluted EPS)

Earnings per share (EPS)
Basic earnings per share
Diluted earnings per share

227

Year ended 
31 December 
2020

Year ended 
31 December 
2019

£’Million

£’Million

254.7

229.4

Million

Million

533.5
5.8
539.3

531.3
2.7
534.0

Pence

Pence

47.7
47.2

43.2
43.0

STRATEGIC REPORTGOVERNANCEOTHER INFORMATIONANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukFINANCIAL STATEMENTS228

We listen and respond
The St. James’s Place business has a broad range of stakeholders, 
and our duties to them are reflected in our strategy which has a 
fundamental and clear focus on each stakeholder, including our 
employees, the Partnership, our clients, shareholders, third-party 
suppliers, regulators and wider society. This section provides 
information of particular interest to shareholders, such as the 
financial calendar, information about our locations and how 
stakeholders can contact us, and two glossaries which provide 
further information on our alternative performance measures 
and key terms to assist stakeholders in understanding the 
Annual Report and Accounts.

ST. JAMES’S PLACE PLCOTHER INFORMATION229

Other Information

Shareholder Information  .............................. 230

How to Contact us and Advisers  ................ 231

Glossary of Alternative 
Performance Measures  ................................ 232

Glossary of Terms  .......................................... 235

A N N U A L   R E P O R T   A N D   A C C O U N T S   2 0 2 0

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STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSOTHER INFORMATION230

Shareholder Information

Analysis of number of shareholders
Analysis by number of shares
1–999
1,000–9,999
10,000–99,999
100,000 and above

Holders
2,277
1,834
492
332
4,935

Percentage
Shares held
46.14%
815,152
5,488,167
37.16%
9.97% 16,952,443
6.73% 514,087,704
100.00% 537,343,466

Percentage
0.15%
1.02%
3.16%
95.67%
100.00%

2021 financial calendar

Ex-dividend date for the further 2019 interim dividend
Record date for the further 2019 interim dividend
Payment date for the further 2019 interim dividend
Ex-dividend date for 2020 final dividend
Record date for 2020 final dividend
Announcement of first-quarter new business
Annual General Meeting
Payment date for 2020 final dividend
Announcement of Interim Results and second-quarter new business
Ex-dividend date for 2021 interim dividend
Record date for 2021 interim dividend
Payment date for 2021 interim dividend
Announcement of third-quarter new business

4 March 2021
5 March 2021
24 March 2021
15 April 2021
16 April 2021
29 April 2021
17 May 2021
21 May 2021
28 July 2021
26 August 2021
27 August 2021
24 September 2021
26 October 2021

The above dates are subject to change and further information on the 2021 financial calendar can be found on the Company’s website, 
www.sjp.co.uk.

Dividend Reinvestment Plan

If you would prefer to receive new shares instead of cash dividends, please complete a Dividend Reinvestment Plan (DRIP) form, which is 
available from our Registrars, Computershare Investor Services PLC. Their contact details are on page 231.

Dividend mandate

Shareholders can arrange to have their dividends paid directly into their bank or building society account by completing a bank mandate 
form. The advantages to using this service are: the payment is more secure than sending a cheque through the post; it avoids the 
inconvenience of paying in a cheque and reduces the risk of lost, stolen or out-of-date cheques. A mandate form can be obtained from 
Computershare or you will find one on the reverse of your last dividend confirmation.

Share dealing

A telephone share dealing service has been established with the Registrars, Computershare Investor Services PLC, which provides 
shareholders with a simple way of buying or selling St. James’s Place plc shares on the London Stock Exchange. If you are interested in 
this service, telephone 0370 703 0084.

An internet share dealing service is also available. Further information about share dealing services can be obtained by logging on to: 
www.computershare.trade.

Electronic communications

If you would like to have access to shareholder communications such as the Annual Report and the Notice of General Meeting through 
the internet rather than receiving them by post, please register at www.investorcentre.co.uk/ecomms.

ST. JAMES’S PLACE PLCOTHER INFORMATIONHow to Contact us and Advisers

How to Contact us

Advisers

231

Registrars and transfer office

Computershare Investor Services PLC
The Pavilions 
Bridgwater Road  
Bristol  
BS99 6ZZ

Email: webqueries@computershare.co.uk

Tel: 0370 702 0197

www.investorcentre.co.uk/contactus

Independent auditors

PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors

7 More London Riverside 
London 
SE1 2RT

Brokers

JPMorgan Cazenove Limited
25 Bank Street 
London 
E14 5JP

Bank of America Securities Incorporated
2 King Edward Street 
London 
EC1A 1HQ

Registered office
St. James’s Place House 
1 Tetbury Road 
Cirencester 
Gloucestershire 
GL7 1FP

Tel: 01285 640302

www.sjp.co.uk

Chair
Iain Cornish 
Email: chair@sjp.co.uk

Chief Executive
Andrew Croft 
Email: andrew.croft@sjp.co.uk

Chief Financial Officer
Craig Gentle 
Email: craig.gentle@sjp.co.uk

Company Secretary
Elizabeth Kelly 
Email: liz.kelly@sjp.co.uk

Customer service
Jared Whitehouse 
Tel: 01285 717006 
Email: jared.whitehouse@sjp.co.uk

Analyst enquiries
Hugh Taylor 
Tel: 020 7514 1963 
Email: hugh.taylor@sjp.co.uk

Media enquiries
Jamie Dunkley 
Tel: 020 7514 1963 
Email: jamie.dunkley@sjp.co.uk

Brunswick Group
Tom Burns/Eilis Murphy 
Tel: 020 7404 5959 
Email: sjp@brunswickgroup.com

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukOTHER INFORMATION232

Glossary of Alternative Performance Measures

Within the Annual Report and Accounts various alternative performance measures (APMs) 
are disclosed. 

An APM is a measure of financial performance, financial position or cash flows which is not defined by the relevant financial reporting 
framework, which for the Group is International Financial Reporting Standards adopted pursuant to Regulation (EC) No.1606/2002 as it 
applies in the European Union (adopted IFRSs). APMs are used to provide greater insight into the performance of the Group and the way it 
is managed by the Directors. The table below defines each APM, explains why it is used and, if applicable, details where the APM has been 
reconciled to IFRS:

Financial position related APMs

Definition

Why is this measure used?

Reconciliation  
to the Financial 
Statements

Refer to page 64.

Our ability to satisfy our liabilities to clients, and 
consequently our solvency, is central to our 
business. By removing the liabilities which are 
fully matched by assets, this presentation allows 
the reader to focus on the business operation. It 
also provides a simpler comparison with other 
wealth management companies.

APM
Solvency II net 
assets

Total embedded 
value

Based on IFRS Net Assets, but with the following 
adjustments:

1.   Reflection of the recognition requirements of 
the Solvency II regulations for assets and 
liabilities. In particular this removes deferred 
acquisition costs (DAC), deferred income 
(DIR), purchased value of in-force (PVIF) and 
their associated deferred tax balances, other 
intangibles and some other small items which 
are treated as inadmissible from a regulatory 
perspective; and

2.   Adjustment to remove the matching client 
assets and the liabilities as these do not 
represent shareholder assets.

No adjustment is made to deferred tax, except 
for that arising on DAC, DIR and PVIF, as this is 
treated as an allowable asset in the Solvency II 
regulation.

A discounted cash flow valuation methodology, 
assessing the long-term economic value of the 
business. 

Our embedded value is determined in line with the 
EEV principles, originally set out by the Chief 
Financial Officers (CFO) Forum in 2004, and 
amended for subsequent changes to the 
principles, including those published in April 2016, 
following the implementation of Solvency II. 

EEV net asset 
value (NAV) per 
share

IFRS NAV per 
share 

EEV net asset value per share is calculated as the 
EEV net assets divided by the year-end number 
of ordinary shares.

IFRS net asset value per share is calculated 
as the IFRS net assets divided by the year-end 
number of ordinary shares.

Life business and wealth management business 
differ from most other businesses, in that the 
expected shareholder income from the sale of a 
product emerges over a long period in the future. 
We therefore supplement the IFRS and Cash 
results by providing additional disclosure on an 
embedded value basis, which brings into account 
the net present value of expected future cash 
flows, as we believe that a measure of total 
economic value of the Group is useful to 
investors.

Total embedded value provides a measure of 
total economic value of the Group, and assessing 
the NAV per share allows analysis of the overall 
value of the Group by share. 

Total IFRS net assets provides a measure of 
value of the Group, and assessing the NAV per 
share allows analysis of the overall value of the 
Group by share.

Not applicable.

Not applicable.

Not applicable.

ST. JAMES’S PLACE PLCOTHER INFORMATION233

Reconciliation  
to the Financial 
Statements
Refer to pages 59, 
60 and also see 
Note 3 to the 
Consolidated 
Financial 
Statements.

Financial performance related APMs

APM
Cash result, 
Operating cash 
result and 
Underlying cash 
result 

Underlying cash 
basic and diluted 
earnings per 
share (EPS)
EEV profit 

Why is this measure used?
IFRS income statement methodology recognises 
non-cash items such as deferred tax and 
non-cash-settled share options. By contrast, 
dividends can only be paid to shareholders 
from appropriately fungible assets. The Board 
therefore uses the Cash results to monitor the 
level of cash generated by the business.

While the Cash result gives an absolute measure 
of the cash generated in the year, the Underlying 
and Operating cash results are particularly useful 
for monitoring the expected long-term rate of 
cash emergence, which supports dividends and 
sustainable dividend growth. 

Definition
The Cash result is defined as the movement 
between the opening and closing Solvency II net 
assets adjusted as follows: 

1.   The movement in deferred tax is removed to 
reflect just the cash realisation from the 
deferred tax position;

2.   The movements in goodwill and other 

intangibles are included; and

3.   Other changes in equity, such as dividends 
paid in the year and non-cash-settled share 
option costs, are excluded.

The Operating cash result reflects the regular 
emergence of cash from the business 
operations. The Underlying cash results 
additionally reflects the cash impact of the 
strategic investments we are making. 

Finally, the Cash result reflects all other cash 
items, including those whose emergence is 
volatile, varying over time and often influenced by 
markets, together with the short-term costs 
associated with the back-office infrastructure 
project. 

Neither the Cash result nor the Underlying cash 
result should be confused with the IFRS 
Consolidated Statement of Cash Flows which 
is prepared in accordance with IAS 7.

These EPS measures are calculated as 
Underlying cash divided by the number of shares 
used in the calculation of IFRS basic and diluted 
EPS.

As Underlying cash is the best reflection of the 
cash generated by the business, Underlying cash 
EPS measures allow analysis of the shareholder 
cash generated by the business by share.

Not applicable.

Derived as the movement in the total EEV during 
the year. 

See Note 3 to the 
Consolidated 
Financial 
Statements.

See Note 3 to the 
Consolidated 
Financial 
Statements.

Both the IFRS and Cash results reflect only the 
cash flows in the year. However our business is 
long-term, and activity in the year can generate 
business with a long-term value. We therefore 
believe it is helpful to understand the full 
economic impact of activity in the year, which is 
the aim of the EEV methodology.

Both the IFRS and Cash results reflect only the 
cash flows in the year. However, our business is 
long-term, and activity in the year can generate 
business with a long-term value. We therefore 
believe it is helpful to understand the full 
economic impact of activity in the year, which is 
the aim of the EEV methodology. 

Within the EEV, many of the future cash flows 
derive from fund charges, which change with 
movements in stock markets. Since the impact 
of these changes is typically unrelated to the 
performance of the business, we believe that the 
EEV operating profit (reflecting the EEV profit, 
adjusted to reflect only the expected investment 
performance and no change in economic basis) 
provides the most useful measure of embedded 
value performance in the year. 

EEV operating 
profit

A discounted cash flow valuation methodology, 
assessing the long-term economic value of the 
business. 

Our embedded value is determined in line with 
the EEV principles, originally set out by the 
Chief Financial Officers (CFO) Forum in 2004, 
and amended for subsequent changes to the 
principles, including those published in 
April 2016, following the implementation of 
Solvency II. 

The EEV operating profit reflects the total EEV 
result with an adjustment to strip out the impact 
of stock market and other economic effects 
during the year. 

Within EEV operating profit is new business 
contribution, which is the change in embedded 
value arising from writing new business during 
the year.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukOTHER INFORMATION234

Glossary of Alternative Performance Measures continued

Financial performance related APMs continued

Definition

Why is this measure used?

APM
EEV operating 
profit basic and 
diluted earnings 
per share (EPS)

Policyholder and 
shareholder tax

These EPS measures are calculated as EEV 
operating profit after tax divided by the number 
of shares used in the calculation of IFRS basic 
and diluted EPS.

Shareholder tax is estimated by making an 
assessment of the effective rate of tax that is 
applicable to the shareholders on the profits 
attributable to the shareholders. This is 
calculated by applying the appropriate effective 
corporate tax rates to the shareholder profits. 

The remainder of the tax charge represents tax 
on policyholders’ investment returns. 

This calculation method is consistent with the 
legislation relating to the calculation of the tax on 
shareholders’ profits. 

Profit before 
shareholder tax 

A profit measure which reflects the IFRS result 
adjusted for policyholder tax, but before 
deduction of shareholder tax. Within the 
Consolidated Statement of Comprehensive 
Income the full title of this measure is ‘Profit 
before tax attributable to shareholders' returns’.

Underlying profit

A profit measure which reflects the IFRS result 
adjusted to remove the DAC, DIR and PVIF 
adjustments.

Reconciliation  
to the Financial 
Statements

Not applicable.

Disclosed as 
separate line items 
in the Statement of 
Comprehensive 
Income on 
page 153.

Disclosed as a 
separate line item 
in the Statement of 
Comprehensive 
Income on 
page 153.

Refer to page 58.

As EEV operating profit is the best reflection 
of the EEV generated by the business, EEV 
operating profit EPS measures allow analysis 
of the long-term value generated by the business 
by share.

The UK tax regime facilitates the collection of tax 
from life insurance policyholders by making an 
equivalent charge within the corporate tax of the 
Company. The total tax charge for the insurance 
companies therefore comprises both this 
element and an element more closely related 
to normal corporation tax. 

Life insurance business impacted by this tax 
typically includes policy charges which align 
with the tax liability, to mitigate the impact on 
the corporate. As a result, when policyholder tax 
increases, the charges also increase. Since these 
offsetting items can be large, and typically do not 
perform in line with the business, it is beneficial 
to be able to identify the two elements separately. 
We therefore refer to that part of the overall tax 
charge, which is deemed attributable to 
policyholders, as policyholder tax, and the rest 
as shareholder tax. 

The IFRS methodology requires that the tax 
recognised in the Financial Statements should 
include the tax incurred on behalf of policyholders 
in our UK life assurance company. Since the 
policyholder tax charge is unrelated to the 
performance of the business, we believe it is 
also useful to separately identify the profit before 
shareholder tax, which reflects the IFRS profit 
before tax, adjusted only for tax paid on behalf 
of policyholders.

The IFRS methodology promotes recognition of 
profits in line with the provision of services and 
so, for long-term business, some of the initial 
cash flows are spread over the life of the contract 
through the use of intangible assets and liabilities 
(DAC and DIR). Due to the Retail Distribution 
Review (RDR) regulation change in 2013, there 
was a step-change in the progression of these 
items in our accounts, which resulted in 
significant accounting presentation changes 
despite the fundamentals of our vertically-
integrated business remaining unchanged. 
We therefore believe it is useful to consider 
the IFRS result having removed the impact of 
movements in these intangibles as it better 
reflects the underlying performance of the 
business.

ST. JAMES’S PLACE PLCOTHER INFORMATION235

Glossary of Terms

Adviser or financial adviser
An individual who is authorised by an appropriate regulatory 
authority to provide financial advice. In the UK our advisers are 
authorised by the FCA. 

Administration platform, also Bluedoor
A client-centric administration system, which has been developed 
in conjunction with our third-party outsourced administration 
provider, SS&C Technologies, Inc. (SS&C). The system is owned 
by SS&C.

Capita 
A provider of business process outsourcing and integrated 
professional support service solutions, which is our third-party 
outsourced provider, responsible for the administration of our 
Dublin-based life insurance company, SJPI. 

Chief Operating Decision Maker (CODM)
The Executive Committee of the Board (Executive Board), 
which is responsible for allocating resources and assessing 
the performance of the operating segments.

Client numbers
The number of individuals who have received advice from a 
St. James’s Place Partner and own a St. James’s Place wrapper. 

Client retention 
Client retention is assessed by calculating the proportion of clients 
at 1 January in the year who remain as a client throughout the year 
and are still a client on 31 December of the same year. 

Company
The Company refers to St. James’s Place plc, which is also 
referred to as ‘St. James’s Place’, ‘St. James’s Place plc’ and 
‘SJP’ throughout the Annual Report and Accounts.

Deferred acquisition costs (DAC)
An intangible asset required to be established through the 
application of IFRS to our long-term business. The value of the 
asset is equal to the amount of all costs which accrue in line with 
new business volumes. The asset is amortised over the expected 
lifetime of the business. 

Deferred income (DIR)
Deferred income, which arises from the requirement in IFRS that 
initial charges on long-term financial instruments, should only be 
recognised over the lifetime of the business. The initial amount of 
the balance is equal to the charge taken. 

Discretionary Fund Management (DFM)
A generic term for a form of investment management in which buy 
and sell decisions are made (or assisted) by a portfolio manager 
for a client’s account. Within St. James’s Place, the services 
provided by Rowan Dartington (including investment management, 
advisory stockbroking and wealth planning) are collectively 
referred to as Discretionary Fund Management, distinguishing 
them from the services provided by our Partners and from the 
Investment Management Approach (IMA). 

European Embedded Value (EEV)
EEV reflects the fact that the expected shareholder income from 
the sale of wealth management products emerges over a long 
period of time by bringing into account the net present value of 
the expected future cash flows. EEV is calculated in accordance 
with the EEV principles originally issued in May 2004 by the Chief 
Financial Officers Forum (CFO Forum), supplemented in both 
October 2005 and, following the introduction of Solvency II, in 
April 2016. 

Executive Board 
The Executive Board comprises the Executive Directors of the 
Board and other members of senior management. It is via the 
Executive Board that operational matters are delegated to 
management. The Executive Board is responsible for 
communicating and implementing the Group’s business plan 
objectives, ensuring that the necessary resources are in place in 
order to achieve those objectives, and managing the day-to-day 
operational activities of the Group.

Field management team (FMT)
The team of managers within St. James’s Place with day-to-day 
responsibility for support and supervision of the Partnership.

Financial Conduct Authority (FCA)
The FCA is a company limited by guarantee and is independent of 
the Bank of England. It is responsible for the conduct of business 
regulation of all firms (including those firms subject to prudential 
regulation by the Prudential Regulation Authority (PRA)) and the 
prudential regulation of all firms not regulated by the PRA. The FCA 
has three statutory objectives: securing an appropriate degree of 
protection for consumers, protecting and enhancing the integrity 
of the UK financial system, and promoting effective competition 
in the interests of consumers. 

Financial Services Compensation Scheme (FSCS)
The FSCS is the UK’s statutory compensation scheme for 
customers of authorised financial services firms. This means that 
the FSCS can pay compensation if a firm is unable, or is likely to be 
unable, to pay claims against it. The FSCS is an independent body, 
set up under the Financial Services and Markets Act 2000 (FSMA), 
and funded by a levy on ‘authorised financial services firms’. The 
scheme covers deposits, insurance policies, insurance brokering, 
investments, mortgages and mortgage arrangement.

Funds under management (FUM)
Represents all assets actively managed or administered by or 
on behalf of the Group, including all life insurance and unit trust 
assets, but not assets managed by third parties where we have 
only introduced or advised on the business. Assets managed by 
Rowan Dartington count as FUM from the date of acquisition. 

Gestation FUM
This represents FUM on which no annual management charges 
are taken. Most of our investment and pension business enters a 
six-year gestation period following initial investment. FUM which is 
not gestation FUM is known as mature FUM, which is defined later 
in this section.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2020www.sjp.co.ukOTHER INFORMATION236

Glossary of Terms continued

Gross inflows
Total new funds under management accepted in the period. 
New funds accepted by Rowan Dartington count for Gross inflows 
from the date of acquisition. 

Group
The Group refers to the Company together with its subsidiaries 
as listed in Note 22 to the Consolidated Financial Statements.

International Financial Reporting Standards (IFRS)
These are accounting regulations issued by the International 
Accounting Standards Board (IASB) designed to ensure 
comparable preparation and disclosure of statements of financial 
position. The Group Financial Statements have been prepared in 
accordance with International Financial Reporting Standards 
adopted pursuant to Regulation (EC) No.1606/2002 as it applies 
in the European Union (adopted IFRSs). Note for financial periods 
beginning on or after 1 January 2021, UK-registered listed 
companies will be required to use UK-adopted international 
accounting standards when preparing their consolidated financial 
statements. 

Investment Management Approach (IMA)
The IMA is how St. James’s Place manages clients’ investments. 
It is managed by the St. James’s Place Investment Committee, 
which in turn is advised by respected independent investment 
research consultancies, including Stamford Associates, Redington 
and Aon Consulting. The Investment Committee is responsible 
for identifying fund managers for our funds, selecting from fund 
management firms all around the world. It is also responsible 
for monitoring the performance of our fund managers, and, if 
circumstances should change and it should become necessary, 
then it is responsible for changing the fund manager as well.

Mature FUM
This represents FUM on which annual product management 
charges are taken. ISA and unit trust business flows into mature 
FUM from initial investment, but most of our investment and 
pension business only becomes mature FUM after the six-year 
gestation period, during which time it is known as gestation FUM. 

Maturities
Those sums paid out where a plan has reached the intended, 
pre-selected, maturity event (e.g. retirement). 

Net inflows
Net inflows are Gross inflows less the amount of FUM withdrawn 
by clients during the same period. The net inflows are the growth 
in FUM not attributable to investment performance. 

Paraplanner
Staff member in a Partner practice who support the advisers in 
that practice. 

Policyholder and shareholder tax
The UK tax regime facilitates the collection of tax from life 
insurance policyholders by making an equivalent charge within the 
corporate tax of the Company. This part of the overall tax charge, 
which is attributable to policyholders, is called policyholder tax. 
The rest is shareholder tax. 

Prudential Regulation Authority (PRA)
The PRA is a part of the Bank of England and is responsible for the 
prudential regulation of deposit-taking institutions, insurers and 
major investment firms. The PRA has two statutory objectives: to 
promote the safety and soundness of these firms and, specifically 
for insurers, to contribute to the securing of an appropriate degree 
of protection for policyholders. 

Purchased value of in-force (PVIF)
An intangible asset established on takeover or acquisition, 
reflecting the present value of the expected emergence of profits 
from a portfolio of long-term business. The asset is amortised in 
line with the emergence of profits. 

Registered Individuals 
An individual who is registered by the FCA, particularly an individual 
who is registered to provide financial advice. See also Adviser and 
St. James’s Place Partner. 

Regular income withdrawals
Those amounts, pre-selected by clients, which are paid out by way 
of periodic income. 

Responsible investment (RI)
Principles and practices that consider broader sustainability 
themes and specific environmental, social and corporate 
governance (ESG) factors within the investment process.

Retirement Account (RA)
A St. James’s Place pension product which incorporates both 
pre-retirement pension saving and post-retirement benefit receipts 
in the same investment product.

Rowan Dartington (RD)
A wealth management business providing investment 
management, advisory stockbroking and wealth planning services 
acquired by St. James’s Place in 2016.

Solvency II
Insurance regulations designed to harmonise EU insurance 
regulation which became effective on 1 January 2016. The key 
concerns of the regulation are to ensure robust risk management 
in insurance companies and to use that understanding of risk to 
help determine the right amount of capital for UK and European 
insurance companies to hold to ensure their ongoing viability in 
all but the most severe stressed scenarios. Following the UK’s 
withdrawal from the EU these regulations have been adopted 
by the UK.

SS&C Technologies, Inc. (SS&C)
A provider of investor and policyholder, administration and 
technology services, formerly known as DST Systems. SS&C is our 
third-party outsourced provider, responsible for the administration 
of our UK life insurance company SJPUK, our unit trust manager 
SJPUTG, and our investment administration company SJPIA. 

ST. JAMES’S PLACE PLCOTHER INFORMATIONSt. James’s Place Charitable Foundation
The independent grant-making charity established at the same time 
as the Company in 1992. More information about the Charitable 
Foundation can be found on pages 30 and 31 or on the website  
www.sjpfoundation.co.uk. 

St. James’s Place Unit Trust Group Limited 
(SJPUTG)
An entity in the Group which is responsible for unit trust 
management, which is incorporated in England and Wales. 

St. James’s Place International plc (SJPI)
A life insurance entity in the Group which is incorporated in the 
Republic of Ireland. 

St. James’s Place Investment Administration Limited 
(SJPIA)
An entity in the Group which is responsible for unit trust 
administration and ISA management, which is incorporated 
in England and Wales. 

St. James’s Place Partner
A member of the St. James’s Place Partnership. Specifically, the 
individual or business that is registered, on the relevant regulatory 
register, as an Appointed Representative of St. James’s Place 
Wealth Management plc, St. James’s Place (Hong Kong) Limited, 
St. James’s Place Wealth Management (Shanghai) Limited and 
St. James’s Place (Singapore) Private Limited.

St. James’s Place Partnership
The collective name for all of our advisers, who are Appointed 
Representatives of St. James’s Place. 

St. James’s Place UK plc (SJPUK)
A life insurance entity in the Group which is incorporated in England 
and Wales. 

St. James’s Place Wealth Management plc (SJPWM)
The UK distribution entity within the Group, which is responsible 
for the St. James’s Place Partnership and the advice they provide 
to clients. It is incorporated in England and Wales.

State Street
A global financial services holding company offering custodian 
services, investment management services, and investment 
research and trading services. State Street is responsible for the 
custody of the majority of the St. James’s Place assets, and also 
provides other investment management services. 

Surrenders and part-surrenders
Those amounts of money which clients have chosen to withdraw 
from their plan, which were not pre-selected regular income 
withdrawals or maturities.

Vertically integrated
When we describe St. James’s Place as being vertically integrated, 
we are referring to the fact its distribution capability (the 
Partnership) and the manufacturers of the its investment products 
are both part of the Group.

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1 Tetbury Road

Cirencester

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T: 01285 640302

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