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St. James's Place plc

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FY2024 Annual Report · St. James's Place plc
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Invaluable 
advice
Annual Report and Accounts 2024

There’s advice that can change your day. Then there’s advice that 
can change your life. And the lives of those you love. The kind of 
advice that only ever comes from people who have your best 
interests at heart, who want to see you happy. Like your dad.  
Your sister. Your best friend since primary school. And us.
That’s invaluable advice.
What we do
We’re the UK’s leading provider of advice-led 
wealth management. We provide over one 
million clients with financial advice, long-
term investment products and investment 
management as part of a single service. 
Why we are here
Our purpose is to empower clients with 
invaluable advice to realise bolder ambitions. 
Our client focus and collective, unwavering 
belief in the value of advice is what drives 
everyone in the SJP community. We want to 
be known as the home of invaluable advice.
  Our Business model on page 07
How we deliver
We deliver invaluable advice to clients 
through our Partnership of 4,920 financial 
advisers, the largest network in the UK. 
They build long-term, trusted relationships 
with clients, helping them to navigate 
through every step in their life journey. 
  Our strategy on page 14
About this report
This Annual Report and Accounts provides 
information on our operating and financial 
performance for 2024, and provides detail 
on our strategy and corporate governance. 
Throughout this report you will find indicators 
to additional content, data and insights, 
denoted by these icons:
  Additional content in this report
  Additional content from external sources
Reporting suite
Our wider reporting suite provides 
additional information and disclosures, 
including our sustainability report. These 
are available online in the shareholders 
section of our website. 
  Our reports, presentations and webcasts
In 2024 we launched a national 
brand advertising campaign on the 
value that trusted financial advice 
can have in shaping the course of 
people’s lives.
  Find out more about our campaign
Strategic report
Governance
Financial statements
Other information

Invaluable 
advice…
…for everyone.
…for Mark and 
Blanche
…for  
John
…for  
Daniel
…for  
Claire
Financial statements
131
Independent Auditors’ report to  
the members of St. James’s Place plc 	
 132
Consolidated financial statements prepared 
under International Financial Reporting 
Standards as adopted by the United Kingdom 	
 140
Notes to the consolidated financial statements 
under International Financial Reporting Standards 	
 144
Parent Company financial statements 
under Financial Reporting Standard 101 	
 200
Strategic report
03
Chair’s report 	
 04
Market overview 	
 05
Market trends and opportunities 	
 06
Business model 	
 07
Our equity story 	
 11
Chief Executive Officer’s report 	
 12
Chief Financial Officer’s report 	
 15
Financial review 	
 17
Risk and control management 	
 30
Our responsible business 	
 39
Non-financial and sustainability  
information statement 	
 51
Approval of the strategic report 	
 52
Governance
53
Corporate governance report 	
 54
Board of Directors 	
 55
Section 172(1) statement 	
 58
The role of the Board and its responsibilities 	
 64
Board composition, succession and evaluation	
 66
Report of the Group Nomination 
and Governance Committee 	
 72
Report of the Group Audit Committee 	
 76
Report of the Group Risk Committee 	
 85
Report of the Group Remuneration Committee 	
 91
Directors’ report 	
 127
Statement of Directors’ responsibilities 	
 130
Other information
206
Shareholder information 	
 207
How to contact us and our advisers 	
 208
Aligning our progress with recognised frameworks 	
 209
Full emissions disclosure 	
 213
Glossary of alternative  
performance measures 	
 215
Glossary of terms 	
 218
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Highlights of the year
Our business performance in 2024 has been strong from both an operational and a financial perspective. This is testament to the strength of the 
relationships our advisers have with clients, the invaluable advice they provide, and the long-term nature of our client proposition. 
2024
Saw the launch of our first ever national 
brand campaign, our Real Life Advice 
series and our client stories. These are 
featured on the divider pages of this 
Annual Report and Accounts. 
£190.2bn
Funds under management
Up 13% from £168.2 billion at  
31 December 2023
£447.2m
Underlying cash result 1
Up 14% from £392.4 million in 2023
£398.4m
IFRS profit after tax
2023: £(9.9)m loss
£18.4bn
Gross inflows 
Up 20% from £15.4 billion in 2023
94.5%
Client FUM retention rate
2023: 95.3%
10.5%
Investment return, net of all charges,  
as a percentage of opening FUM
2023: 9.9%
93%
Core UK employee retention rate
2023: 94%
1 million+
Number of clients
2023: 958,000
79%
Client advocacy2
2023: 79%
2020
2021
2022
2023
2024
87%
90%
78%
79%
79%
£4.3bn
Net inflows
Down 18% from £5.1 billion in 2023
1 	 The Underlying cash result is an alternative performance measure (APM). The glossary of alternative performance measures defines this APM and explains why it is useful.  
The Underlying cash result is reconciled to International Financial Reporting Standards (IFRS) in the financial review.
2 	 Client survey results from 61,206 responses in early 2024. See our responsible business section for further information on the client survey.
2020
2021
2024
2023
2022
£129.3bn
£190.2bn
£168.2bn
£148.4bn
£154.0bn
Overall percentile rank: 88%
ESG risk rating: Low
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Strategic report
Chair’s report 	
 04
Market overview 	
 05
Market trends and opportunities 	
 06
Business model 	
 07
Our equity story 	
 11
Chief Executive Officer’s report 	
 12
Chief Financial Officer’s report 	
 15
Financial review 	
 17
Risk and control management 	
 30
Our responsible business 	
 39
Non-financial and sustainability 
information statement 	
 51
Approval of the strategic report 	
 52
65%
Of people say that taking financial advice 
has improved their quality of life.
  Find out more in our Real Life Advice Report 1
Invaluable advice 
that enabled Daniel 
to start his journey
For 27-year-old Daniel Beddoes, life is about finding 
balance between enjoying his time now and giving 
himself options for the future. With the support of his 
financial adviser, he bought his first home in Ramsgate, 
Kent, in 2022 – and is hoping to have the chance to 
retire early. 
  Watch and read Daniel’s and other stories 
1	
The Real Life Advice Report, commissioned by St. James’s Place and carried out by Opinium, surveyed just under 12,000 UK adults nationwide 
in two polls between May and August 2024. Quantitative data referenced is sourced from the first poll which had a total of 7,995 
respondents. Quotas and post-weighting were applied to the sample to make the data set representative of the UK adult population.
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Chair’s report
Setting the foundations for future growth
2024 has been a year of change 
globally and for St. James’s Place. 
Elections in several democratic 
countries have led to changes 
in governments, and uncertainty 
both before and after the events.
Change at St. James’s Place has included 
the strengthening of the Executive team, 
the historic ongoing service evidence review, 
making progress with the implementation of 
our simple, comparable charging structure 
and the commencement of a cost and 
efficiency programme. These projects are 
significant in terms of scale and complexity 
and the Board has closely monitored the 
good progress made in 2024. Notwithstanding 
the scale of change, which the Chief Executive 
Officer covers in his report, the business  
has performed well during the year. This 
demonstrates the strength of our proposition 
and the requirement for financial advice.
The Board and governance
As I explain in more detail in the Report of the 
Group Nomination and Governance Committee, 
succession planning remains an important 
focus for the Board and in 2024, we have seen 
the appointment of a new Senior Independent 
Director in Simon Fraser and a new Chief 
Financial Officer in Caroline Waddington. 
Both have been welcome additions to the 
Board, bringing with them a depth of 
experience and diversity of thought. 
Caroline was appointed following Craig 
Gentle’s decision to retire. Craig had been 
with St. James’s Place since 2016 and served 
as Chief Financial Officer since 1 January 2018. 
On behalf of the Board I would like to thank 
Craig for his contribution, in particular his 
careful stewardship of the Group’s finances, 
whilst also wishing him the best for the future. 
Emma Griffin and Lesley-Ann Nash have 
decided to step down from the Board 
following the Annual General Meeting to 
pursue other opportunities and I would like 
to express the Board’s gratitude for their 
contributions during their time on the Board. 
I am delighted to welcome Rooney Anand 
to the Board, following his appointment as 
a Non-executive Director on 1 January 2025. 
Succession planning is well underway and will 
take account of the impact of the departure 
of Emma and Lesley-Ann on the balance of 
skills, experience and diversity on the Board. 
Further detail on the work of the Group 
Nomination and Governance Committee 
can be found in its report later in this Annual 
Report and Accounts.
The Board’s priorities and our strategy
The Board believes that St. James’s Place has 
a significant opportunity in the UK market given 
the current lack of advice available to many 
potential clients. We will only maximise that 
opportunity if we serve our current clients well 
and position the business to be attractive to 
these potential new clients. The business review 
we conducted during the year therefore focused 
on improving our proposition in terms of service, 
technology, investment performance, culture 
and good governance. Client outcomes are 
the focus of all we do and in this regard the 
Chief Executive Officer and his much-
strengthened Executive team have been 
making good progress. The Board believes all 
stakeholders will benefit from these changes.
In redefining our purpose and refreshing our 
strategy, the Board has had an opportunity 
to reflect on how our culture aligns with 
our vision of the future. Recognising the 
importance of tone from the top, the Board 
has been pleased to see how changes to the 
Executive team have positively reinforced the 
values expected across the wider workforce. 
The Board continues to assess and monitor 
culture both through the formal reporting 
it receives from management and via its 
broader engagement with the workforce and 
other stakeholders. Details on this are set out 
in the corporate governance report. Where we 
identify areas of concern, the Board engages 
with management to ensure corrective action 
is taken.
Shareholder returns
As announced in February 2024, the Board 
expects that annual shareholder returns will 
be set at 50% of the full year Underlying cash 
result for 2024, 2025 and 2026. This will comprise 
18.00 pence per share in annual dividends 
declared with the balance returned through 
share buy-backs. Shareholder returns 
proposed by the Board for 2024 are in line 
with this guidance. Full details can be found 
in the Chief Financial Officer’s report. 
Concluding remarks
I would like to express my thanks to my Board 
colleagues and management for their support 
and hard work during 2024, and commend 
employees and our Partner businesses for the 
strong performance achieved in a challenging 
year. I have provided a high-level overview of 
some of the key areas of the Board’s activity 
in 2024 and would encourage you to read the 
corporate governance report, which provides 
more detail. I look forward to welcoming 
shareholders to this year’s Annual General 
Meeting, which will be held on 13 May 2025.
Paul Manduca 
Chair
26 February 2025
“Our purpose – 
to empower clients 
with invaluable  
advice to realise  
bolder ambitions – 
puts clients at the 
heart of all we do.”
Paul Manduca 
Chair
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6
3
2
1
4
5
Forecast
+7% CAGR
0
2018
2023
2030
Ongoing drivers of demand
UK wealth management market 
£’tn
Market overview
Demand for advice is increasing…
“As a nation, it is vital 
that we encourage more 
people to think and talk 
about money, how to 
budget, putting a 
financial plan in place 
and building wealth 
early if we are to secure 
a better future whatever 
our circumstances.”
Real Life Advice report 2024 
Complexity 
of personal 
tax and 
pensions rules
Inter-
generational 
wealth  
transfer
Growing UK 
advice and 
savings gaps
Decline 
of defined  
benefit pension  
provision
Wide range 
of investment 
products and 
information 
available 
£3.3tn
UK wealth management 
market is forecast 
to continue growing 
across all segments 1
	 Retail (<£100k) 
	 Mass affluent 
(£100k–£2m)
	 High-net-worth 
(HNW) (£2m–£10m)
	 Ultra HNW (>£10m)
The UK wealth market
A compelling market opportunity
UK individuals today have around £3.3 trillion 
in liquid investable assets,1 expected to grow 
at around 7% per annum compound to 2030.1 
Growth is driven by a combination of factors 
including asset appreciation and growing 
provision for retirement, and is expected to 
be most rapid at the upper end of the market. 
The UK wealth management market is 
served by a range of different types of 
providers, from banks to pension providers to 
direct-to-consumer platforms. We operate 
in the £2.1 trillion2 fully advised market 
where clients want and need the support 
of a trusted financial adviser. While our 
marketplace has experienced significant 
change in the regulatory landscape, there 
continues to be strong support amongst 
politicians, policymakers and regulators 
for a healthy UK financial advice industry.
We expect demand for face-to-face 
financial advice to only get stronger 
over time because there are a number 
of systemic factors driving the need for 
advice, as set out on the right-hand side.
Financial advice creates real value by 
supporting financial wellbeing and helping 
turn individuals from savers to investors. 
This is critical given the potential for 
long-term outperformance of risk-based 
investing compared to cash and savings 
rates. More information about the value 
of advice can be found on page 08.
1	
GlobalData.
2 	 Platforum, Lit Search.
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Market trends and opportunities
…with the evolving landscape creating growth opportunities
Long-term structural growth drivers are driving need for advice…
…creating compelling growth opportunities for SJP
The UK wealth landscape is evolving, with long-term structural drivers 
that are shaping the sector and creating opportunities for growth.
How SJP can benefit
We’re the leading provider of advice-led wealth management in the UK, 
with 4,920 advisers at 31 December 2024. We have a proven track record of 
attracting and retaining great financial advisers, as well as training those looking 
to build a new career in financial advice through our Academy programme.
Our advisers have an average age of 46, significantly below the industry average 
of 58.1 Those training in our Academy have an average age of 37. As a result, our 
advisers can establish and build long-term relationships with clients, making us 
ideally placed to take advantage of the increasing demand for financial advice.
The market opportunity for financial advice
£3.3tn
UK investable wealth 2
£0.2tn
St. James’s Place
Within the £2.1 trillion3 fully 
advised landscape we 
are the most significant 
operator, with a c.9% market 
share. There are significant 
opportunities for us to grow 
further, with nearly four 
million mass affluent 
individuals open to advice 
but not yet receiving it,4 
and individuals in the 
high-net-worth space 
feeling underserved by 
organisations moving 
up the wealth spectrum. 
£2.1tn
Fully advised AUM 3
1
Growing advice  
and savings gaps
There is a widening advice gap in the UK where 
individuals would like to receive financial 
advice but cannot afford to pay for it. It is 
exacerbated by the shortfall in financial 
advisers and the rising demand for advice. 
There is also a growing savings gap, with many 
individuals’ savings insufficient to support their 
retirement. These gaps provide opportunities 
to support individuals, converting them from 
savers to investors.
2
Population  
demographics
Increased life expectancies and the 
decline of defined benefit pension 
schemes means there is an increased 
reliance on defined contribution pensions 
and savings. There is also significant 
intergenerational wealth transfer in the 
years to come. Both of these factors 
require financial advice and household-
level planning to ensure individuals have 
enough to meet their needs in retirement, 
and pass on wealth efficiently. 
3
Technology  
innovation
Financial advisers are making greater use of 
digital solutions to improve client experiences 
and run more efficient businesses, for 
example using digital tools to help service 
their clients. Clients are also embracing 
technology and are increasingly expecting 
the companies they interact with to have 
simple, intuitive digital tools which provide 
easy access to information, and to use data 
to deliver personalised service.
4
Advice Guidance 
Boundary Review 
The Government and the FCA are working 
on initiatives to close the advice and savings 
gaps through the Advice Guidance 
Boundary Review. They want people to be 
able to make informed decisions about their 
finances with confidence, through accessing 
the help, guidance and advice they need. 
Proposals including targeted support and 
simplified advice present opportunities to 
support individuals in different ways.
1	
Professional Adviser.
2 	 GlobalData.
3 	 Platforum, Lit Search.
4	 Royal London – Exploring the Advice Gap report (2021).
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Business model
We have a distinct and successful business model
Our advice-led wealth management business…
…and refreshed focus…
…creates benefits for our stakeholders
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Clients
We empower clients 
with invaluable 
advice to realise 
bolder ambitions 
Underpinned by a risk-aware culture, an effective control environment, 
rigorous governance and a responsible business mindset
We have defined a clear path 
forward so we can drive great 
outcomes for our clients and 
all our stakeholders. 
Our refreshed strategy is 
underpinned by our redefined 
purpose – to empower clients 
with invaluable advice to 
realise bolder ambitions – 
which articulates what drives 
everyone in the SJP community. 
This strategy is based around 
four pillars that will strengthen 
our fundamentals and drive 
sustained growth.
Brilliant Basics
Differentiated 
Client Proposition
Leading Adviser 
Offering
Performance 
Focused  
Organisation

  Read more about our 
refreshed strategy on page 14
Our clients
An end-to-end, 
integrated proposition 
focused on great 
long-term outcomes
94.5%
FUM retention 
rate in 2024 
(2023: 95.3%)
Our Partnership
Superior support to 
build great businesses 
over the long term
4,920
advisers
(2023: 4,834)
Our employees
Empowered  
and engaged 
colleagues who 
build responsible 
relationships
93%
retention rate 
for core UK 
employees
(2023: 94%)
Society
Create a positive and 
lasting impact on the 
world around us
£9.0m
raised in 
2024 for the 
St. James’s Place 
Charitable 
Foundation 1
Our shareholders
Long-term sustainable 
growth in funds under 
management and 
financial results
£447.2m
Underlying cash 
result in 2024
(2023: £392.4m)
1 	 With Company matching.
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Business model
We provide value to clients through financial advice…
The value of financial advice
Our advisers build strong relationships with clients to understand their 
needs and ambitions, providing them with invaluable advice and 
building a holistic financial plan that keeps them on track for the future.
They help clients choose the right investment 
solutions, make the most of tax allowances, 
reassure them through unexpected life events, 
act as a steady hand through market volatility 
and so much more.
While there have been many studies to 
quantify the value of financial advice, the overall 
conclusion is that people who receive financial 
advice are on average better off than had they 
not sought advice. Recent research demonstrates 
that many people in the UK are not saving enough 
for retirement, and that retirees are running out 
of money. A recent report states that 38%1 
of people are on track for living standards 
in retirement that are below the minimum level 
set out by the Pensions and Lifetime Savings 
Association. This is up from 35% in 2023,1 
showing the problem is getting worse. 
Financial advice supports financial wellbeing, 
peace of mind and can help turn people in 
the UK from savers to investors. This is critical 
given the long-term outperformance of 
risk-based investing compared to cash 
and savings rates.
As well as measurable financial benefits, 
advice also provides reassurance of knowing 
that your savings are working hard for you 
and your loved ones. Our recent Real Life 
Advice Report found that 84% of individuals 
who take occasional or ongoing financial 
advice said that it had significantly benefited 
their emotional and mental health.
How we are driving awareness of financial advice through 
leading the conversation in UK wealth management
Promoting the value of financial advice
Using our position as the UK’s leading advice-
led wealth manager, we promote what we 
and all our industry deliver: the value of advice. 
As more people understand the value of advice 
the more the advised wealth market will grow, 
which is positive for the industry and the UK 
economy as a whole. Starting with our Real Life 
Advice Report, we are conducting research to 
further explore and better illustrate the value 
of financial advice.
Working with Government and regulators 
By leveraging our expertise and building trusted 
relationships with policy stakeholders, we give 
SJP a voice at the table on issues that matter 
to us and to society. This helps us to shape the 
public policy agenda, mitigate risks, and drive 
meaningful change to the benefit of wider society.
A top policy issue impacting the wealth 
management sector is addressing the advice 
gap. We have played an integral role with 
industry and policymakers on the Advice 
Guidance Boundary Review including as an 
active member of the industry working group 
and through bilateral engagement. We are 
responding to the consultations on the plans 
for targeted support.
We are strong advocates of the value of financial advice…
…and champion closing the advice and savings gaps
38%
Of people are on track for  
retirement living standards  
below the minimum level 1
84%
Of people say that taking financial 
advice benefited them mentally or 
emotionally 2
91%
Of people stated that financial  
advice they had received  
was helpful 3
66%
Of people do not think they  
are preparing adequately  
for retirement 1
1 	 Scottish Widows’ Retirement Report, July 2024.
2	 Real Life Advice Report 2024.
3	 The Lang Cat, The Advice Gap 2024.
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50
0
25
-25
01/01/20
31/12/24
40
20
10
0
30
-10
30/09/20
31/12/24
31/12/24
40
20
10
0
30
-10
30/11/22
Business model
…and our distinctive investment management approach
Our investment proposition
We’ve got a distinct, scalable investment management approach (IMA) 
that is focused on delivering good client outcomes. It offers a broad range 
of solutions to support clients whatever their circumstances and life stage, 
with advisers taking into account clients’ goals, time horizons and risk 
appetite to plan an investment solution that suits them. 
Our IMA has two key components: our market-leading asset allocation, 
and our Select-Monitor-Change process.
3 portfolio ranges
Our three portfolio ranges are designed to meet different client needs.
A significant benefit of our approach is that we have segregated mandates 
with each of our fund managers. This means we can flexibly change fund 
managers when the need arises; we can reallocate mandates quickly 
without disrupting clients’ investments.
Our investment management approach
Asset allocation
Our asset allocation process leverages 
our unrivalled access to the leading 
asset managers from across the world, 
and makes use of our own investment 
team’s expertise to manage our 
proposition from the top down. 
This approach has enabled us to build, 
maintain and develop the investment 
solutions that our clients need.
Select-Monitor-Change
‘Select-Monitor-Change’ is the way 
we build our IMA from the bottom up. 
We select world-class external 
managers to manage our funds, 
accessing diverse investment styles 
to ensure our funds are positioned to 
deliver strong investment performance.
We have a distinct, scalable investment 
management approach (IMA)…
…focused on delivering good client outcomes
Asset allocation
Top down
Select  Monitor  Change
Bottom up
1
Growth portfolios
Growth portfolios that 
can be tailored
2
InRetirement
Supporting regular 
withdrawals
3
Polaris
Designed to grow 
your investments
All figures are percentage growth on a bid-to-bid basis for 
accumulation units, income reinvested, in fund currency 
and net of ongoing charges, excluding initial charges. 
Further information can be found in the fund factsheets 
and the prospectus, which can be provided upon request.
Please be aware that past performance is not indicative 
of future performance. The value of an investment may fall 
as well as rise. Returns on equities cannot be guaranteed. 
Equities do not provide the security of capital characteristic 
of a deposit with a bank or building society.
All data is quoted as at 31 December 2024. 
The fund allocations of the 
growth Unit Trust portfolios are not 
rebalanced automatically. Client 
portfolios will have different fund 
allocations and, therefore, individual 
investment experience will vary.
Performance figures since launch 
have been used where funds are 
less than five years old.
Performance figures since launch 
have been used where funds are 
less than five years old.
  Conservative
  Balanced
  Adventurous
  Polaris 1
  Polaris 2
  Polaris 3
  Polaris 4
  Balance InRetirement
  Growth InRetirement
  Prudence InRetirement
  Managed 
Funds
  Strategic 
Growth
Growth portfolios – cumulative performance  
(Unit Trust/ISA) %
InRetirement range – cumulative performance 
(Unit Trust/ISA) %
Polaris range – cumulative performance  
(Unit Trust/ISA) %
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We provide superior adviser support and training so that we  
are the best place to build a financial advice business…
…and realise its value through our succession support scheme
The Academy
There is a shortfall of high quality, qualified financial advisers in the UK, and so a key way we recruit for the 
Partnership is by training our own advisers through our award-winning SJP Academy. It is the largest and most 
comprehensive financial adviser training and development scheme in the UK marketplace: over the last five years 
we have trained around half of those advisers who have joined the industry.
The Academy programme blends cutting-edge technology with ‘real-world’ exposure and application. It is flexible, 
accepting applications from high-quality individuals who are completely new to the world of financial advice, 
through to those who may already hold a financial advice qualification but lack experience in advising clients.
37
Average age
Enables long-term client relationships; 
increases attractiveness to younger clients
34%
Female advisers
Contributes to Partnership diversity, 
supporting diverse client base
Over 20%
Proportion of our 4,920 advisers who  
were trained by the Academy
Refreshing our Partnership
Adviser support
We provide the Partnership with practical and technical support to help them run effective 
and efficient businesses, enabling them to spend as much time as possible doing what they 
do best: helping clients grow and protect their wealth over time. 
We offer developmental support through coaching, learning and development opportunities, 
technical services and business checking, equipping advisers with the knowledge and 
client-facing skills they need to provide high-quality advice. 
In addition, we can support with a lot of the time-consuming tasks associated with running 
a business, such as marketing, insurance, technology and cyber security. This gives advisers 
more time to spend with clients. 
Our superior support means we are proud to have adviser retention of 92% for 2024 (2023: 92%). 
Our business sale and purchase scheme
Our advisers can realise the value of their businesses through our succession support 
scheme, known as our business sale and purchase (BSP) scheme. This is one of the 
key features of our Partner proposition. 
It allows growing Partner businesses to take on the businesses of retiring or 
downsizing Partners, facilitating adviser succession and providing the opportunity 
for Partners to realise value in the high-quality sustainable businesses that they 
have created. The scheme also enables continuity of service for clients, supporting 
good client outcomes.
Through the BSP scheme we match sellers with appropriate buyers, facilitate 
agreement of an appropriate valuation, and arrange financing for the purchase.
We provide value to the Partnership
Business model
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Our equity story
We have a compelling equity story
We are already established as the UK’s leading provider of advice-led wealth management. We have a number of great strengths in our business, 
but we recognise the need to evolve so that we can capitalise on the compelling market opportunity. We are positioning for further success.
Established market leader  
operating with scale advantage
 

We provide invaluable financial advice, product and 
platform, and distinctive investment management 
in a single service for clients
 

We support over one million mass affluent and 
high-net-worth clients through our Partnership 
of 4,920 advisers, the largest network in the UK
Highly cash generative, supporting  
growth and shareholder returns
 

We have an ambition to double the 2023 
Underlying post-tax cash result by 2030
 

Visibility of future earnings is supported by 
gestation FUM, high levels of retention and our simple, 
comparable charging structure to be implemented 
in 2025. Refer to the financial review for further 
information on gestation FUM
 

We expect to return 50% of the Underlying 
post-tax cash result to shareholders through 
dividends and share buy-backs for 2024, 2025 
and 2026
Well-placed for earnings growth as  
we deliver scale operating leverage
 

Our FUM has delivered over 10% compound 
growth over the last 5, 10 and 15 years
 

Our key profit drivers are charges we earn on FUM, 
hence growth in FUM is a strong indicator of future 
growth in earnings
 

We have an ambition for mid-to-high single 
digit annual FUM growth to 2030
Sustainable and effective  
asset-gathering model
 

We look after £190.2 billion of funds under 
management (FUM) which we manage 
using our distinctive investment proposition
 

We have a long-term track record of net inflows 
through the economic cycle
 

The Partnership is fundamental to our business 
model, and so we work hard to be the best place 
to build a financial advice business in the UK, 
attracting the best advisers
 

We also train our own advisers through the Academy
Positioned to benefit from  
structural market growth
 

The £3.3 trillion UK wealth management market is 
forecast to continue to grow across all segments
 

There is rising demand for advice due to a number 
of structural factors such as the growing savings 
gap and the complexity of pension and taxation 
rules, creating the perfect environment for our 
client-focused advice business
£190.2bn
Funds under management
Up 13% from £168.2 billion at  
31 December 2023
2020
2021
2024
2023
2022
£129.3bn
£190.2bn
£168.2bn
£148.4bn
£154.0bn
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We have a clear path forward…
Chief Executive Officer’s report
“Our 2024 
performance reaffirms 
the strength and quality 
of our advice-led 
business model.”
Mark FitzPatrick 
Chief Executive Officer
I am pleased to report a strong year for 
the Group, once again demonstrating 
the power and quality of our advice- 
led model and the value that over 
one million clients place in the 
trusted relationships they enjoy 
with our advisers. 
Operating performance
2024 presented a mixed environment for UK 
consumers. Positively, we saw headline inflation 
falling and Bank of England base rate cuts, 
increasing the capacity for long-term 
investment for some individuals. However, 
this was tempered by uncertainty in the UK, 
particularly in advance of the Autumn Budget. 
There was also uncertainty in the US in the 
run up to their elections, and subsequently 
in anticipation of the impact of the Trump 
administration. In addition, pressures on 
disposable income persisted, with mortgage 
costs rising for many households. Overall, 
this meant that consumer confidence 
remained fragile. 
Against this backdrop, and in a year which in 
many ways was challenging for the business, 
we are very pleased with our business and 
financial performance. Gross inflows for 
2024 were £18.4 billion, up 20% on 2023, 
with momentum building during the year. 
Retention of client funds under management 
(FUM) remained strong at 94.5%, resulting in 
net inflows of £4.3 billion, representing 2.6% 
of opening FUM. 
Investment performance
Our investment management approach 
(IMA) continued to perform well for clients, 
with our portfolios delivering strong returns 
that compared favourably against peer 
groups, supporting great outcomes for our 
clients. Our net investment return for 2024 
represented over 10% of opening FUM, and 
it’s important to remember that is after all 
charges, including advice.
Our Polaris multi-asset fund range continued 
to be very successful. Polaris packages our 
most sophisticated investment thinking in 
a simple structure for clients looking to grow 
their wealth. It has been incredibly popular, 
and has quickly grown to be the largest retail 
multi-asset range in the UK less than two 
years after it was launched. It had over 
£60 billion invested across the four risk-rated 
solutions at 31 December 2024, and Polaris 3 
is now the single largest fund in the country.
Strong investment returns in Polaris and our 
other funds, combined with sustained net 
inflows, drove our FUM to a record £190.2 billion 
at the end of the year, up 13% on 2023.
Financial performance
This operating and investment performance 
led to strong financial results. Our Underlying 
cash result of £447.2 million is up 14% on 2023, 
reflecting growth in FUM and the associated 
income. This increase is despite the significant 
short-term costs incurred during 2024 as we 
progress with the implementation of our simple, 
comparable charging structure, which I cover 
in more detail later on. Excluding these costs, 
the Underlying cash result increased by 27%.
This performance reaffirms the strength, 
quality and resilience of our advice-led 
business model. 
Market opportunity
The market opportunity across all segments 
in UK wealth management is compelling, 
with UK individuals having £3.3 trillion in liquid 
investable assets, which is expected to grow 
at 7% per annum, compound, to 2030. In the 
advised space we expect demand to only get 
stronger over time, driven by systemic factors 
including the complexity of pension and 
taxation rules. Take the 2024 Autumn Budget 
as an example – bringing pensions into scope 
for inheritance tax purposes only adds to the 
complexity of estate planning, driving the 
need for financial advice. 
The advice and savings gaps in the UK 
continue to grow. We are playing our part in 
closing them, using our industry leadership to 
champion financial advice in the media, with 
policymakers and regulators. As part of this 
we are proud to have increased our profile 
by running our first national brand campaign 
that focused on invaluable personal advice. 
We have also showcased the wide-ranging 
benefits that advice can have through our 
client stories, some of which you can see 
throughout this Annual Report, and our Real Life 
Advice research series. Alongside this, we are 
working closely with the UK Government and 
the FCA on the opportunities presented within 
the Advice Guidance Boundary Review (AGBR). 

  Market opportunity and AGBR  
on pages 05 and 06
  Value of advice on page 08
  Client stories and Real Life Advice findings 
on pages 03, 53, 131, and 206
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…which positions us for further success…
Chief Executive Officer’s report
“We have a clear path 
forward which 
positions us for further 
success. This will 
enable us to capitalise 
on the compelling 
market opportunity 
and drive growth.”
Our refreshed strategy sees us leverage our 
great strengths, whilst making the changes 
necessary to drive sustained growth, and to 
capture economies of scale as we succeed. 
We are building a confident, high-performance 
culture that will see SJP thrive for the benefit of 
all stakeholders.
The key components of our strategy, which 
will take us to 2030, are set out overleaf. In the 
near-term, we are focused on strengthening 
our fundamentals by safely delivering our 
key programmes of work: implementing 
our simple, comparable charging structure, 
completing our historic ongoing service 
evidence review, and executing our cost 
and efficiency programme. 
All of this requires a period of heavy lifting, 
after which we will have more capacity to 
focus on elevating and expanding our leading 
offering for clients and advisers as we look 
to drive sustained growth over the long term. 
However, where we have capacity within the 
business, alongside these key programmes 
we are progressing with our other strategic 
initiatives. For example, we’re developing 
and trialling AI tools to support advisers 
with administrative and technical queries, 
which will enhance efficiency. In addition, 
our investment team is exploring options 
around a dedicated passives proposition. 
Progress with our key programmes
Simple, comparable charges
We continue to make good progress with the 
implementation of our simple, comparable 
charging structure. We believe this will help to 
improve the perception of SJP and the value 
of our proposition, making us more attractive 
to potential clients and advisers. 
We are well advanced with the IT infrastructure 
build necessary to deliver the programme, 
and we are working through an extensive 
testing plan. Alongside this, we are equipping 
our advisers with a comprehensive suite of 
tools and materials to ensure they understand 
the impact of the new charging structure, and 
can explain it to clients. We will shortly start to 
communicate the changes to clients directly. 
Though we still have a lot of heavy lifting to 
do to complete the project over the next few 
months, we remain on track for it to be in 
place by the second half of 2025, and for 
delivery to be on budget. 
Historic ongoing service evidence review
We have progressed our review of historic 
client servicing records. We have been 
building the infrastructure needed to collate 
and analyse these efficiently and accurately, 
and validating evidence to correctly identify 
servicing gaps across our client base. 
We said from the outset that this is a very 
significant exercise that would take the 
best part of two to three years to complete. 
We anticipate making substantial headway 
during 2025. 
We note the recent FCA statement on ongoing 
financial advice services and appreciate the 
guidance it provides. We are focused on 
completing our programme of work and will 
take into consideration the FCA’s guidance as 
we move through that programme. We remain 
confident in the adequacy of our provision.
Cost and efficiency programme
As we set out in July, we are evolving how 
we operate to align to our refreshed strategy. 
To create the capacity to invest in our strategic 
initiatives, as well as improve the Cash result, 
we have commenced our cost and efficiency 
programme. Our ambition is to take around 
£100 million per annum before tax out of our 
addressable cost base by 2027, and we are 
on track to deliver this. 
We are working to implement a range 
of operating efficiencies, including changing 
our organisational design to ensure we have the 
right people in the right places to support our 
strategic ambitions, simplifying our technology 
estate, and optimising our procurement.
Summary
2024 has been a successful year for the 
business, which is testament to the strength 
and quality of our advisers, employees and 
all those within the SJP community. They have 
remained fully committed to driving great 
client outcomes during a period of significant 
ongoing change in the business, and I thank 
them for their continued efforts. 
As we look forward, the work we are doing to 
enhance our business by strengthening our core 
and building on our key strengths will ensure 
we continue to capture the compelling market 
opportunity in UK wealth management. The 
demand, and need, for financial advice is high, 
driven by systemic factors which means this isn’t 
going away. We are passionate about helping 
more people to secure their financial futures 
through the power of advice, we are leveraging 
our scale advantage, and we are seeking to 
deliver better outcomes for all our stakeholders. 
Mark FitzPatrick 
Chief Executive Officer
26 February 2025
Our redefined purpose 
and refreshed strategy
In July we set out the results of our 
comprehensive business review. Whilst 
our business continues to perform strongly 
throughout the cycle due to the high quality 
advice our advisers provide to clients, we are 
not complacent. We are evolving to position 
for further success, so we can capture the 
fantastic market opportunity and continue 
to drive great outcomes for clients, advisers 
and all stakeholders going forward. 
Our strategic direction is underpinned by our 
redefined purpose: to empower clients with 
invaluable advice to realise bolder ambitions. 
This is what drives our 4,920 advisers across 
the Partnership, our employees and everyone 
else in the SJP community. This is why we get 
up in the morning. We want to be known as 
the home of invaluable advice. 
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Chief Executive Officer’s report
…through our redefined purpose and refreshed strategy.
Our purpose
How we will deliver
Our ambitions
Our strategic focus areas
To empower clients with invaluable advice to realise bolder ambitions
Brilliant Basics 
Simplify and standardise our 
operations, delivering excellent 
client outcomes
Differentiated  
Client Proposition
Enhance our client proposition, 
tailoring for different client  
segments
Leading Adviser  
Offering
Continue to be the best  
place to be a financial  
adviser in the UK
Performance  
Focused Organisation
Drive empowerment, 
accountability, and performance 
across our SJP community
 

Drive standardisation and 
simplification of our processes
 

Leverage data to provide enhanced 
analytics, supporting adviser 
productivity with client insights
 

Drive awareness of financial advice 
through leading the conversation 
in UK wealth management
Strengthen 2024 to 2026    Enhance fundamentals for the future
Amplify 2027+    Elevate and expand our leading offering
 

Continue to broaden our 
investment shelf to provide 
clients with greater choice
 

Develop our digital channels, 
improving functionality and 
delivering a more personalised 
experience
 

Enhance the experience we provide 
for clients in different segments of 
our market, tailoring solutions to 
their needs
 

Continue to refine our Academy 
programme, providing the best 
support to build a career in 
financial advice
 

Continue to provide a market-
leading succession proposition for 
advisers and clients by supporting 
the continual evolution of BSP
 

Evolve our Partnership support 
model, honing our focus on helping 
quality, productive advisers to thrive
 

Embed high performance into 
our culture by driving clear 
accountability through a new 
leadership framework and values
 

Maintain a disciplined approach 
to capital allocation, utilising our 
resources in line with our framework
 

Optimise our cost base to deliver 
a more efficient operating model 
which is aligned to our strategy, and 
invest savings to drive future growth
Leading adviser  
advocacy
c.95% annual  
client retention
Doubling the  
Underlying cash  
result between  
2023 and 2030
Mid-to-high  
single digit  
annual FUM  
growth
High-performing, 
empowered  
& engaged  
colleagues
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Chief Financial Officer’s report
“Since joining the 
business I have been 
struck by the power of 
our business model, 
and how it translates 
into fundamentally 
predictable income.”
Caroline Waddington 
Chief Financial Officer
We are delivering strong financial results
I am delighted to present a strong 
set of financial results in my first 
report as Chief Financial Officer. 
Since joining the business in September 2024, 
I have been struck by the power of our 
business model, and how it translates into 
fundamentally predictable income. Clients 
truly value the trusted, personal relationship 
they build with their adviser, as demonstrated 
by our high retention levels through what has 
been a challenging time for the business. The 
advice we provide really is invaluable in 
helping them navigate the ups, downs and 
complexities of their lives. Having been a 
client with the same adviser for 27 years, 
I know this first-hand. 
Financial business model
I have also been struck by the simplicity of 
our financial business model. When clients 
choose to invest with us our stock of funds 
under management (FUM) grows. Our income 
is based on the value of FUM, and so attracting 
new clients to invest with us, retaining the 
investments made by existing clients, and 
positive investment performance are key to 
future growth in income and hence returns. 
Our primary profit drivers are annual product 
management charges on FUM. Under our 
current charging structure, most of our 
investment bond and pension business is 
not subject to these charges for the first six 
years after an investment is made. We refer 
to FUM in this period as being in ‘gestation’. 
Gestation FUM at any point in time rolls out 
into mature FUM and so becomes subject to 
annual product management charges over 
the following six years, which provides a high 
degree of visibility to our future income growth. 
We will be simplifying our charging structure 
by the second half of 2025. This is an 
important change for the financial business 
model. From the point of implementation, 
we will benefit from all charges applying 
from the day that a new investment is made. 
We will not have to wait six years for new 
investment bond and pension business to 
contribute recurring income to the Cash 
result. In addition, we will continue to benefit 
from existing gestation FUM at the point of 
transition maturing to make a positive 
contribution. The dynamics of our new 
charging structure, together with the visibility 
of future income growth from maturing FUM in 
gestation, build a powerful picture of how our 
income can develop in the medium term – 
conscious, of course, of the expected dip in 
profitability in 2025 and 2026 as we transition 
between structures. 
Combined with our focus on managing 
expenses, whether they are fixed in nature or 
vary with FUM or business levels, this supports 
our ambition to double the Underlying cash 
result over the period from 2023 to 2030.
Financial performance in 2024
As Mark has already set out in his Chief 
Executive Officer’s report, our FUM grew by 
13% over the year to a record £190.2 billion. 
This increase in FUM has driven an increase 
in the income we receive from it. Paired with 
continued discipline in managing our costs, 
this has enabled us to deliver IFRS profit after 
tax of £398.4 million (2023: loss of £9.9 million), 
and a post-tax Underlying cash result of 
£447.2 million, up 14% year-on-year. 
This is despite the short-term costs incurred 
during 2024 as we progress with the 
implementation of our simple, comparable 
charging structure, which was £59.5 million 
for the year post-tax (2023: £7.2 million). 
If these costs are excluded, the Underlying 
cash result would be up 27% on 2023.
Simple, comparable charges
The implementation costs for 2024 were 
approximately £12 million post-tax lower 
than we originally guided to in October 2023. 
These costs have been deferred into 2025. 
We expect the overall implementation costs 
for the project to be towards the upper end of 
our original guidance range of £140 million to 
£160 million pre-tax. It is important to note that 
this cost phasing change does not impact our 
planned implementation timetable, which 
remains by the second half of 2025.
Historic ongoing service evidence review
Mark has provided an update on this 
significant programme of work in his Chief 
Executive Officer’s report. From a financial 
perspective there is no change in our 
estimate of the cost of the programme, and 
so we remain comfortable with our provision.
Cost and efficiency programme
A key area of focus during the year has been 
our cost and efficiency programme. We have 
an ambition to take around £100 million per 
annum before tax out of our addressable cost 
base by 2027. We’ll do this by operating more 
effectively at scale, creating capacity to 
invest in our business to drive further growth, 
underpinning a growing Cash result over time.
We are on track to deliver the programme by 
2027, and in line with the financial guidance 
provided in July 2024. For 2024 the cost and 
efficiency programme has had no material 
impact on our results as the costs to achieve 
the savings we have identified have, as 
expected, offset the savings achieved. 
We anticipate this will also be the case for 
2025, as the benefits we realise, net of costs 
to achieve, are reinvested in the business to 
drive future growth. 
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Chief Financial Officer’s report
Financial position and solvency
Our IFRS consolidated statement of financial 
position contains policyholder assets and 
liabilities. To understand the assets and 
liabilities that shareholders can benefit from, 
these policyholder balances, along with 
‘accounting’ balances such as deferred 
income (DIR) and deferred acquisition costs 
(DAC), are removed in the Solvency II Net 
Assets Balance Sheet. This balance sheet 
is straightforward, and demonstrates we are 
in a strong financial position. It is analysed 
in section 2.2 of the financial review.
We take a prudent approach to managing the 
balance sheet and our capital requirements. 
Given the simplicity of our business model, 
we manage solvency by holding assets to 
match client unit-linked liabilities, and allow 
for a management solvency buffer (MSB). 
At 31 December 2024 we held surplus assets 
over the MSB of £892.2 million (31 December 
2023: £603.5 million).
Capital allocation
I am fully committed to our capital allocation 
framework, which sets out our disciplined 
approach to allocating our capital resources:
1.	 We will maintain a strong balance sheet, 
ensuring the safety of client investments.
2.	 We will invest to drive organic growth, 
ensuring we have the necessary core 
capabilities in the business.
3.	 We will deliver reliable annual shareholder 
returns, which are in line with guidance.
4.	 We will return excess capital over 
and above what we need to invest 
in the business at attractive returns. 
We see being deliberate and disciplined in 
how we manage capital allocation as critical 
to ensuring we have a well-invested business 
that drives returns and creates sustained 
value for shareholders.
Shareholder returns
As announced in February 2024, the Board 
expects that annual shareholder returns will be 
set at 50% of the full year Underlying cash result 
for 2024, 2025 and 2026. This will comprise 18.00 
pence per share in annual dividends declared 
with the balance returned through share 
buy-backs. The Board intends to reassess 
its approach to shareholder distributions for 
2027 and beyond at the appropriate time.
Following the payment of a 6.00 pence per 
share interim dividend and a £32.9 million 
share buy-back programme in September, 
the Board are declaring a 12.00 pence per 
share final dividend, subject to shareholder 
approval at the AGM, and a £92.6 million 
final share buy-back programme for 2024. 
This will bring the total shareholder returns 
to £223.6 million for the year, equivalent to 
50% of the Underlying cash result. 
Summary
We’ve had a successful year, which has 
translated into strong financial results. 
We have grown our Underlying cash result 
by 14% despite short-term cost headwinds 
as we implement our new charging structure. 
We have an attractive and highly visible 
earnings profile, a robust balance sheet, and 
a disciplined approach to capital allocation. 
Caroline Waddington 
Chief Financial Officer
26 February 2025
Summary financial information
Page 
reference
Year ended 
31 December 
2024
Year ended 
31 December 
2023
FUM-based metrics
Gross inflows (£’Billion)
17
18.4
15.4
Net inflows (£’Billion)
17
4.3
5.1
Total FUM (£’Billion)
17
190.2
168.2
Total FUM in gestation (£’Billion)
18
50.1
47.6
IFRS-based metrics
IFRS profit/(loss) after tax (£’Million)
19
398.4
(9.9)
IFRS profit/(loss) before shareholder tax (£’Million)
19
535.9
(4.5)
IFRS basic earnings per share (EPS) (Pence)
73.0
(1.8)
IFRS diluted EPS (Pence)
72.6
(1.8)
Dividend per share (Pence)
18.00
23.83
Cash result-based metrics 
Controllable expenses (£’Million)
20
291.7
283.3
Underlying cash result (£’Million)
20
447.2
392.4
Cash result (£’Million)
20
447.2
68.7
Underlying cash result basic EPS (Pence)
82.0
71.7
Underlying cash result diluted EPS (Pence)
81.5
70.5
EEV-based metrics
EEV net asset value per share (£)
16.25
14.11
Solvency-based metrics
Management solvency buffer (£’Million)
29
548.4
529.5
Solvency ratio (Percentage)
189
193%
191%
A complete glossary of APMs is set out on pages 215 to 217.
The Cash result should not be confused with the IFRS consolidated statement of cash flows, 
which is prepared in accordance with IAS 7.
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This financial review provides analysis of the 
Group’s financial position and performance. 
It is split into the following sections:
Section 1 – Funds under management (FUM)
1.1 	 FUM analysis
1.2	 Gestation
  page 17
Section 2 – Performance measurement
2.1	 International Financial Reporting Standards (IFRS)
2.2	Cash result
2.3 	European Embedded Value (EEV)
  page 19
Section 3 – Solvency
  page 29
Section 1 – Funds under management (FUM)
1.1 FUM analysis
During 2024 our advisers attracted £18.4 billion (2023: £15.4 billion) of new client investments 
and client retention rates remained strong at 94.5% (2023: 95.3%). As a result we generated 
£4.3 billion (2023: £5.1 billion) of net inflows, once again demonstrating the strength of our 
advice-led business model. 
Our investment management approach has continued to work well for clients, with 
our portfolios delivering strong returns that compare favourably against peer groups. 
This, together with another year of net inflows, resulted in FUM increasing by 13% to a record  
£190.2 billion (2023: £168.2 billion). Growth in FUM provides our business with good visibility 
over future growth in income and the creation of sustainable value for shareholders over time. 
The following table shows how FUM evolved during 2024 and 2023. Investment return is 
presented net of all charges.
2024
2023
Investment 
bond
Pension
UT/ISA 
and DFM
Total
Total
£’Billion
£’Billion
£’Billion
£’Billion
£’Billion
Opening FUM
35.99
87.32
44.89
168.20
148.37
Gross inflows
2.42
12.06
3.93
18.41
15.39
Net investment return
3.37
10.03
4.28
17.68
14.71
Regular income withdrawals 
and maturities
(0.36)
(3.92)
–
(4.28)
(2.77)
Surrenders and part-surrenders
(2.24)
(3.51)
(4.05)
(9.80)
(7.50)
Closing FUM
39.18
101.98
49.05
190.21
168.20
Net flows
(0.18)
4.63
 (0.12)
4.33
5.12
Implied surrender rate as a 
percentage of average FUM
6.0%
3.7%
8.6%
5.5%
4.7%
Included in the table above is:
 

Rowan Dartington Group FUM of £3.49 billion at 31 December 2024 (31 December 2023: 
£3.43 billion), gross inflows of £0.24 billion for the year (2023: £0.36 billion) and outflows 
of £0.24 billion (2023: £0.18 billion).
 

SJP Asia FUM of £1.90 billion at 31 December 2024 (31 December 2023: £1.72 billion), 
gross inflows of £0.26 billion for the year (2023: £0.21 billion) and outflows of £0.22 billion 
(2023: £0.15 billion).
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1.1 FUM analysis continued
The following table shows our sustained net inflows and the progression of FUM over the past 
six years.
Year
Opening FUM 
as at 
1 January
Net inflows
Investment 
return
Closing FUM 
as at 
31 December
£’Billion
£’Billion
£’Billion
£’Billion
2024
168.2
4.3
17.7
190.2
2023
148.4
5.1
14.7
168.2
2022
154.0
9.8
(15.4) 
148.4
2021
129.3
11.0
13.7 
154.0
2020
117.0
8.2
4.1 
129.3
2019
95.6
9.0
12.4 
117.0
The following table provides a geographical and investment-type analysis of FUM at 31 December.
31 December 2024
31 December 2023
£’Billion
Percentage 
of total
£’Billion
Percentage 
of total
North American equities
74.9
39%
57.4
34%
Fixed income securities
31.6
17%
27.1
16%
European equities
24.3
13%
23.6
14%
Asia and Pacific equities
24.0
13%
20.5
12%
UK equities
16.0
8%
16.0
10%
Alternative investments
6.2
3%
10.5
6%
Cash
6.9
4%
7.2
4%
Other
5.0
2%
4.1
3%
Property
1.3
1%
1.8
1%
Total
190.2
100%
168.2
100%
1.2 Gestation
As explained in our financial business model in the Chief Financial Officer’s report, due to our 
current product structure for most investment bond and pension business, there is a significant 
amount of FUM in ‘gestation’. This means it is not subject to annual product management 
charges, our key profit driver. FUM rolls out of gestation into ‘mature’ FUM six years after initial 
investment, at which point it becomes subject to annual product management charges for 
the first time. 
Approximately 54% of gross inflows for 2024, after initial charges, moved into gestation FUM 
(2023: 54%). 
The following table shows an analysis of FUM, after initial charges, split between mature 
FUM that is contributing net income to the Cash result and FUM in gestation which is not yet 
contributing. The value of both mature and gestation FUM is impacted by investment return 
as well as net inflows.
Position as at
Mature FUM 
contributing 
to the Cash 
result
Gestation 
FUM that will 
contribute to 
the Cash 
result in the 
future
Total FUM
£’Billion
£’Billion
£’Billion
31 December 2024
140.1
50.1
190.2
31 December 2023
120.6
47.6
168.2
31 December 2022
102.9
45.5
148.4
31 December 2021
104.7
49.3
154.0
31 December 2020
85.9
43.4
129.3
We will be simplifying our charging structure by the second half of 2025. Under the revised 
charging structure, new business will no longer enter a period of gestation and the existing 
gestation FUM at the point of implementation will gradually mature. After this point there will 
be no further concept of gestation FUM. In the meantime, gestation FUM continues to be a 
material store of shareholder value that will make a significant contribution to the Cash result 
in the future.
The following table gives an indication, for illustrative purposes, of the way in which gestation 
FUM could mature and start to contribute to the Cash result over the next six years and beyond. 
Once it has all matured, it could contribute a further £289.1 million per annum to net income 
from FUM and hence the Underlying cash result, at no additional cost. 
For simplicity the table assumes that FUM values remain unchanged, that there are no 
surrenders, and that business is written at the start of the year. Allowance has been made for 
the reduction in ongoing charges under our new charging structure. Actual emergence in the 
Cash result will reflect the varying business mix of the relevant cohort and business experience.
Year
Cumulative 
gestation FUM 
maturity profile
Gestation FUM 
future contribution 
to the post-tax 
Cash result
£’Billion
£’Million
2025
6.5
45.2
2026
13.9
80.4
2027
22.3
128.8
2028
31.9
184.3
2029
40.8
235.8
2030 
50.1
289.1
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Section 2 – Performance measurement
In line with statutory reporting requirements, we report profits assessed on an IFRS basis. 
The presence of a significant life insurance company within the Group means that, although 
we are an advice-led wealth manager in substance with a simple business model, we apply 
IFRS accounting requirements for insurance companies. These requirements lead to financial 
statements which are more complex than those of a typical wealth manager and so our IFRS 
results may not provide the simplest presentation for users who are trying to understand 
our business. 
Key examples of this include:
 

Our IFRS consolidated statement of comprehensive income includes policyholder tax 
balances which we are required to recognise as part of our corporation tax arrangements. 
This means that our Group IFRS profit before tax includes amounts charged to clients to 
meet policyholder tax expenses, which are unrelated to the underlying performance of 
our business.
 

Our IFRS consolidated statement of financial position includes policyholder liabilities and 
the corresponding assets held to match them, and so policyholder liabilities increase or 
decrease to match increases or decreases experienced on these assets. This means that 
shareholders are not exposed to any gains or losses on the £190.0 billion of policyholder 
assets and liabilities recognised in our IFRS consolidated statement of financial position, 
which represented over 97% of our IFRS total assets and liabilities at 31 December 2024. 
We therefore present our financial performance and position on three different bases, using 
a range of alternative performance measures (APMs) to supplement our IFRS reporting. These 
APMs strip out policyholder balances, and remove items such as deferred acquisition costs 
(DAC) and deferred income (DIR) to reflect Solvency II recognition requirements and to better 
match the way in which cash emerges from the business. The three different bases, which are 
consistent with those presented last year, are:
 

International Financial Reporting Standards (IFRS)
 

Cash result
 

European Embedded Value (EEV).
APMs are not defined by the relevant financial reporting framework (which for the Group is IFRS), 
but we use them to provide greater insight to the financial performance, financial position and 
cash flows of the Group and the way it is managed. The glossary of alternative performance 
measures (APMs) included within this Annual Report and Accounts defines each APM used 
in our financial review, explains why it is used and, if applicable, how the measure can be 
reconciled to the IFRS consolidated financial statements. It also sets out the rationale for 
any APM we have ceased to report during the year.
2.1 International Financial Reporting Standards (IFRS) 
To address the challenge of policyholder tax being included in the IFRS results we focus on 
IFRS profit before shareholder tax, an APM, as our pre-tax metric. 
This is a profit measure based on IFRS which aims to remove the impact of policyholder tax. 
The following table demonstrates the way in which IFRS profit before shareholder tax is 
presented in the consolidated statement of comprehensive income.
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
IFRS profit before tax
1,049.1
439.6
Policyholder tax
(513.2)
(444.1)
IFRS profit/(loss) before shareholder tax
535.9
(4.5)
Shareholder tax
(137.5)
(5.4)
IFRS profit/(loss) after tax
398.4
(9.9)
However, in both the current and prior year IFRS profit/(loss) before shareholder tax and IFRS 
profit/(loss) after tax have been reduced by another nuance of life insurance tax which we refer 
to as policyholder tax asymmetry. This is defined in the glossary within this Annual Report 
and Accounts. 
External market conditions during the year drive the movement in the tax asymmetry balances. 
Net market gains during 2024 have resulted in a negative policyholder tax asymmetry impact 
of £38.9 million (2023: negative impact of £44.4 million).
Shareholder tax reflects the tax charge attributable to shareholders and is closely related to 
the performance of the business. However, it can vary year on year due to several factors: 
further detail is set out in Note 10 Income and deferred taxes.
Change in APMs
In previous years, in addition to IFRS profit before shareholder tax we also reported underlying 
profit as an APM in this section. This was calculated as IFRS profit before shareholder tax, 
adjusted for the impact of movements in DAC, DIR and the purchased value of in-force business 
(PVIF). We have retired underlying profit as a separate APM for 2024 as we look to simplify our 
reporting. The movement in DAC, DIR and PVIF is now presented as part of the reconciliation 
between IFRS profit and the Cash result.
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2.2 Cash result
The Cash result is used by the Board to assess and monitor the level of cash profit generated by 
the business. It is presented net of tax, and is based on IFRS with adjustments made to exclude 
policyholder balances and certain non-cash items, such as DAC, DIR, deferred tax and equity-
settled share-based payment costs. The reconciliation to IFRS can be found on pages 22 and 23, 
and further details, including the full definition of the Cash result, can be found in the glossary 
of APMs. Although the Cash result should not be confused with the IAS 7 consolidated statement 
of cash flows, it provides a helpful supplementary view of the way in which cash is generated 
and emerges within the Group.
The following table shows an analysis of the Cash result using two different measures:
 

Underlying cash result  
This measure represents the regular emergence of cash from the business, excluding any 
items of a one-off nature and temporary timing differences.
 

Cash result  
This measure includes items of a one-off nature and temporary timing differences.
Consolidated Cash result (presented post-tax)
Note
Year ended  
31 December 2024
Year ended 
31 December 
2023
In-force
New 
business
Total
Total
£’Million
£’Million
£’Million
£’Million
Net annual management fee
1
1,034.2
74.5
1,108.7
1,000.8
Reduction in fees in gestation period
1
(425.1)
–
(425.1)
(401.6)
Net income from FUM
1
609.1
74.5
683.6
599.2
Margin arising from new business
2
–
117.4
117.4
104.5
Controllable expenses
3
(22.2)
(269.5)
(291.7)
(283.3)
Asia – net investment
4
–
(10.2)
(10.2)
(19.4)
DFM – net investment
4
–
(2.4)
(2.4)
(6.4)
Regulatory fees and FSCS levy
5
(2.2)
(19.3)
(21.5)
(23.1)
Shareholder interest 
6
66.0
–
66.0
61.8
Tax relief from capital losses
–
–
–
2.1
Charge structure implementation costs
7
–
(59.5)
(59.5)
(7.2)
Miscellaneous
8
(34.5)
–
(34.5)
(35.8)
Underlying cash result
616.2
(169.0)
447.2
392.4
Ongoing Service Evidence provision
9
–
–
–
(323.7)
Cash result
616.2
(169.0)
447.2
68.7
The Underlying cash result of £447.2 million for 2024 (2023: £392.4 million) is 14% higher than 
the prior year, driven by the increase in income received from growing levels of FUM. In 2023 the 
Cash result was significantly impacted by the establishment of the Ongoing Service Evidence 
provision, which meant the result of £68.7 million was substantially lower than the Underlying 
cash result. There have been no items recognised outside of the Underlying cash result for 2024, 
meaning the Cash result and the Underlying cash result are both £447.2 million. 
Notes to the Cash result
1. Net income from FUM
The net annual management fee is the net manufacturing margin that the Group retains 
from FUM after payment of the associated costs: for example, advice fees paid to Partners, 
investment management fees paid to external fund managers and the policy servicing tariff 
paid to our third-party administration provider. Each product has standard fees, but they vary 
between products. Overall post-tax margin on FUM reflects business mix but also the different 
tax treatments, particularly life insurance tax on onshore investment bond business.
As explained in our financial business model in the Chief Financial Officer’s report, our 
investment bond and pension business product structure means that these products do not 
contribute to net Cash result, after the margin arising from new business, during the first six 
years. This is known as the ‘gestation period’ and is reflected in the reduction in fees in 
gestation period line. 
We focus our explanatory analysis on the net income from FUM, which is the net annual 
management fee after the reduction in fees in the gestation period. This is the Cash result 
income from FUM that has reached maturity. As with net annual management fees, the 
average rate can vary over time with business mix and tax. 
For 2024, our net income from FUM was £683.6 million (2023: £599.2 million), an increase of 14%. 
This outcome is within our guided margin range of 0.54% to 0.56%, and reflects an increase in 
average mature FUM.
Our margin range is applicable to average mature FUM, excluding discretionary fund 
management (DFM) and Asia FUM, in line with prior guidance. It is this mature FUM that 
contributes to the net income from FUM figure and, at any given time, it comprises all unit 
trust and ISA business, as well as investment bond and pension business written more than 
six years ago.
Following the introduction of our new charging structure by the second half of 2025, our margin 
range will reduce to 0.43% to 0.45%. However, under this charging structure new investment bond 
and pension business will no longer enter a period of gestation. Once the remaining gestation 
FUM at the point of implementation has matured over a six-year period there will be no further 
gestation FUM, and so the margin will apply to all FUM.
Net income from Asia and DFM FUM is not included in this line, it is included in the Asia – 
net investment and DFM – net investment lines.
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2.2 Cash result continued
2. Margin arising from new business
This is the net positive Cash result impact of new business in the year, as initial charges levied 
on gross inflows exceed new-business-related expenses. The majority of these expenses vary 
with new business levels, such as the incremental third-party administration costs of setting 
up a new policy on our back-office systems, and payments to Partners for the initial advice 
provided to secure clients’ investment. As a result, gross inflows are a key driver of this margin. 
However, the margin arising from new business also contains some fixed expenses, and 
elements which do not vary exactly in line with gross inflows. Therefore, whilst the margin arising 
from new business tends to move directionally with the scale of gross inflows generated during 
the year, the relationship between the two is not linear. 
3. Controllable expenses
Controllable expenses are a key metric for the business. They are comprised of expenses 
which do not vary with business volumes, including people, property and technology expenses, 
and the costs associated with running our Academy. Growth in controllable expenses has been 
contained to 5% on a pre-tax basis, in line with guidance. This is equivalent to 3% increase on a 
post-tax basis as presented in the Cash result, reflecting the corporation tax rate of 25% being 
applicable for the whole of 2024. 
Going forward we will seek to contain growth in controllable expenses to 5% per annum, 
balancing disciplined expense management with the need to invest in the business for 
the future. 
This is before the positive impact of our cost and efficiency programme as set out in July 2024, 
which will start to benefit the Cash result from 2027 onwards. Prior to 2027, the cost savings 
realised from the programme will be offset by the costs to achieve those savings, and 
reinvestment in the business to drive future growth.
4. Asia and DFM
These lines represent the net income from Asia and DFM FUM. They include the Asia and DFM 
expenses set out in the reconciliation on page 22 between expenses presented separately 
on the face of the Cash result before tax and IFRS expenses.
We have continued to invest in developing our presence in Asia, as well as in discretionary 
fund management via Rowan Dartington. Net investment in Asia has reduced, reflecting the 
restructuring undertaken during the prior year. Net investment in DFM has also reduced, 
due to continued focus on disciplined expense control.
5. Regulatory fees and FSCS levy
The costs of operating in a regulated sector include regulatory fees and the Financial Services 
Compensation Scheme (FSCS) levy. On a post-tax basis, these are as follows:
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
FSCS levy
9.1
10.0
Regulatory fees
12.4
13.1
Regulatory fees and FSCS levy
21.5
23.1
Our position as a market-leading provider of advice means we make a substantial contribution 
to supporting the FSCS, thereby providing protection for clients of other businesses in the sector 
that fail. The FSCS levy in 2024 and 2023 was below the level typically seen in recent years, 
as a result of prior years surpluses that had built up within the FSCS scheme. We anticipate 
a substantial increase in the levy for 2025.
6. Shareholder interest
This is the income accruing on investments and cash held for regulatory purposes together 
with the interest received on the surplus capital held by the Group. It is presented net of 
funding-related expenses, including interest paid on borrowings and securitisation costs. 
7. Charge structure implementation costs
We announced in October 2023 that we would be implementing our simple, comparable 
charging structure by the second half of 2025. This will see us disaggregate our charges into 
their component parts, supporting clients by making it easier to compare charges for advice, 
investment management and other services, on a component-by-component basis.
We continue to make good progress with this complex project. The implementation costs 
for 2024 of £59.5 million post-tax were approximately £12 million lower than we had originally 
guided to in October 2023. These costs have been deferred into 2025. We expect the overall 
implementation costs for the project to be towards the upper end of our original guidance 
range of £140 million to £160 million pre-tax. 
8. Miscellaneous
This category represents the net cash flow of the business not covered in any of the other 
categories. It includes Group contributions to the St. James’s Place Charitable Foundation, 
movements in the fair value of renewal income assets and the remediation costs associated 
with client complaints.
9. Ongoing Service Evidence provision
The Ongoing Service Evidence provision was established in 2023 following the appointment 
of a skilled person and an assessment undertaken into the evidencing and delivery of historic 
ongoing servicing, reflecting the anticipated cost of refunding ongoing servicing charges, 
together with the interest, and the administrative costs associated with completing the work. 
For 2024 there is no change in our estimate of the cost of the programme, and so we remain 
comfortable with our provision. Consequently, there is no impact on the 2024 Cash result. 
More information can be found in Note 18 within the IFRS consolidated financial statements.
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2.2 Cash result continued
Reconciliation of Cash result expenses to IFRS expenses
Whilst certain expenses are recognised in separate line items on the face of the Cash result, 
expenses which vary with business volumes, such as payments to Partners and third-party 
administration expenses, and expenses which relate to investment in specific areas of the 
business such as DFM, are netted from the relevant income lines rather than presented 
separately. In order to reconcile to the IFRS expenses presented on the face of the consolidated 
statement of comprehensive income, the expenses netted from income lines in the Cash result 
need to be added in, as do certain IFRS expenses which by definition are not included in the 
Cash result. In addition, all expenses need to be converted from post-tax, as they are presented 
in the Cash result, to pre-tax, as they are presented under IFRS.
Expenses presented on the face of the Cash result before and after tax are set out below.
Year ended 31 December 2024
Year ended 31 December 2023
Before tax 
Tax rate
After tax
Before tax
Tax rate
After tax
£’Million
Percentage
£’Million 
£’Million
Percentage
£’Million
Controllable expenses
388.9
25.0%
291.7
370.4
23.5%
283.3
Regulatory fees 
and FSCS levy
28.7
25.0%
21.5
30.2
23.5%
23.1
Charge structure 
implementation costs
79.3
25.0%
59.5
9.4
23.5%
7.2
Total expenses presented 
separately on the face of 
the Cash result
496.9
372.7
410.0
313.6
The total expenses presented separately on the face of the Cash result before tax then 
reconcile to IFRS expenses as set out below.
Year ended  
31 December 
2024
Year ended  
31 December 
2023 1
£’Million
£’Million
Total expenses presented separately on the face of the Cash result 
before tax
496.9
410.0
Expenses which vary with business volumes
Other performance costs
171.0
147.4
Payments to Partners 
1,134.8
1,013.2
Investment expenses 
115.7
96.9
Third-party administration 
172.1
151.8
Other
63.4
513.3
Expenses relating to investment in specific areas of the business
Asia expenses
22.7
26.5
DFM expenses
27.4
33.3
Total expenses included in the Cash result
2,204.0
2,392.4
Reconciling items to IFRS expenses
Amortisation of DAC and PVIF, net of additions
21.3
35.5
Equity-settled share-based payment expenses
11.2
5.4
Insurance contract expenses presented elsewhere 1
(1.1)
(2.4)
Other 1
1.3
2.4
Total IFRS Group expenses before tax
2,236.7
2,433.3
1	
The 2023 comparatives have been represented to better reflect the nature of the expenses.
Expenses which vary with business volumes 
Other performance costs vary with the level of new business and the operating profit 
performance of the business. 
Payments to Partners, investment expenses and third-party administration costs are met 
through charges to clients, and so any variation in them from changes in the volumes of new 
business or the level of the stock markets does not impact Group profitability significantly.
Each of these items is recognised within the most relevant line of the Cash result, which is 
determined based on the nature of the expense. In most cases, this is either the net annual 
management fee or margin arising from new business lines.
Other expenses include the operating costs of acquired financial adviser businesses,  
donations to the St. James’s Place Charitable Foundation and complaints costs. In 2023, 
they also included the cost of setting up the Ongoing Service Evidence provision. 
These costs are recognised across various lines in the Cash result.
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2.2 Cash result continued
Expenses relating to investment in specific areas of the business 
Asia expenses and DFM expenses both reflect disciplined expense control during the year, 
and for Asia the impact of restructuring undertaken during 2023.
In the Cash result, Asia and DFM expenses are presented net of the income they generate 
in the Asia – net investment and DFM – net investment lines.
Reconciling items to IFRS expenses 
DAC amortisation, net of additions, PVIF amortisation and equity-settled share-based payment 
expenses are the primary expenses which are recognised under IFRS but are excluded from the 
Cash result. 
Expenses associated with insurance contract expenses are included in the Cash result but 
are shown within the Insurance service expense rather than the expenses line under IFRS 17.
Reconciliation of Cash result to IFRS profit before shareholder tax
The Cash result reconciles to IFRS profit before shareholder tax, as presented in section 2.1, 
as follows:
Year ended  
31 December 2024
Year ended  
31 December 2023
Before 
shareholder 
tax
After tax
Before 
shareholder 
tax
After tax
£’Million
£’Million
£’Million
£’Million
Underlying cash result
580.9
447.2
483.0
392.4
Ongoing Service Evidence provision
–
–
(426.0)
(323.7)
Cash result
580.9
447.2
57.0
68.7
Movements in DAC, DIR and PVIF
0.5
(0.1)
3.5
3.1
Impact of policyholder tax asymmetry
(38.9)
(38.9)
(44.4)
(44.4)
Equity-settled share-based payments
(11.2)
(11.2)
(5.4)
(5.4)
Impact of deferred tax
–
(9.0)
–
(24.9)
Other
4.6
10.4
(15.2)
(7.0)
IFRS profit/(loss)
535.9
398.4
(4.5)
(9.9)
Movements in DAC, DIR and PVIF are explained and analysed as follows: 
IFRS requires certain upfront expenses incurred and income received to be deferred. The 
deferred amounts are initially recognised on the statement of financial position as a DAC 
asset and DIR liability, which are subsequently amortised to the consolidated statement of 
comprehensive income over a future period. 
The impact of accounting for DAC, DIR and PVIF in the IFRS result is that there is an accounting 
timing difference between the emergence of accounting profits and actual cash flows. 
The following table presents the impact of each of these items on profit before shareholder tax. 
Due to policyholder tax on DIR, the amortisation of DIR during the year and DIR on new business 
for the year set out below are not the same as those presented in Note 11, which are presented 
before both policyholder and shareholder tax.
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Amortisation of DAC
(63.4)
(72.2)
DAC on new business for the year
45.2
39.9 
Net impact of DAC
(18.2)
(32.3)
Amortisation of DIR
141.9
149.3
DIR on new business for the year
(120.0)
(110.3)
Net impact of DIR
21.9
39.0
Amortisation of PVIF
(3.2)
(3.2)
Movement in year
0.5
3.5
The simplification of our charging structure by the second half of 2025 will see the removal 
of initial product fees, and as a result there will be immaterial income being deferred from 
the point of implementation onwards. Most of the existing DIR liability at that point will amortise 
over a period of 6 years.
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2.2 Cash result continued
The impact of policyholder tax asymmetry is a temporary effect caused by asymmetries 
between fund tax deductions and the policyholder tax due to HMRC. Movement in the 
asymmetry can be significant in volatile markets.
Equity-settled share-based payments represent the expense associated with a number 
of equity-settled share schemes across the Group. 
The impact of deferred tax is the recognition in the Cash result of the benefit from realising 
tax relief on various items including share options, capital allowances and deferred expenses. 
These have already been recognised under IFRS through the establishment of deferred tax 
assets. More information can be found in Note 10 to the IFRS consolidated financial statements.
Other represents a number of other small items, including the removal of other intangibles 
and the difference between the lease expense recognised under IFRS 16 Leases and lease 
payments made. 
Derivation of the Cash result
The Cash result is derived from the IFRS consolidated statement of financial position in a 
two-stage process:
Stage 1: Solvency II Net Assets Balance Sheet
Firstly, the IFRS consolidated statement of financial position is adjusted for a number of material 
balances that reflect policyholder interests in unit-linked liabilities together with the underlying 
assets that are held to match them. Secondly, it is adjusted for a number of non-cash 
‘accounting’ balances such as DIR, DAC and associated deferred tax. The result of these 
adjustments is the Solvency II Net Assets Balance Sheet and the following table shows the 
way in which it has been calculated at 31 December 2024.
31 December 2024
Note
IFRS 
Balance 
Sheet 
Adjustment 
1 
Adjustment 
2
Solvency II 
Net Assets 
Balance 
Sheet
Solvency II 
Net Assets 
Balance 
Sheet: 2023
£’Million
£’Million
£’Million
£’Million
£’Million
Assets
Goodwill
1
23.3
–
(23.3)
–
–
Deferred acquisition costs
2
286.2
–
(286.2)
–
–
Intangible assets
1
15.5
–
(15.5)
–
–
Property and equipment
3
134.0
–
–
134.0
153.1
Investment property
892.3
(892.3)
–
–
–
Deferred tax assets 
4
2.7
–
(2.6)
0.1
20.4
Investment in associates
21.9
–
–
21.9
10.2
Reinsurance assets
14.9
–
(4.2)
10.7
6.7
Other receivables
5
2,687.4
(816.7)
(3.3)
1,867.4
2,147.3
Financial investments
6
182,320.2
(180,117.3)
–
2,202.9
1,462.6
Derivative financial assets
2,812.8
(2,812.8)
–
–
–
Cash and cash equivalents 
6
5,663.9
(5,311.3)
–
352.6
285.4
Total assets
194,875.1 (189,950.4)
(335.1)
4,589.6
4,085.7
Liabilities
Borrowings
7
516.8
–
–
516.8
251.4
Deferred tax liabilities
4
679.4
–
10.7
690.1
414.5
Insurance contract liabilities
518.6
(467.3)
(37.0)
14.3
18.2
Deferred income
2
469.5
–
(469.5)
–
–
Other provisions
8
460.3
–
–
460.3
500.1
Other payables
3, 9
2,144.3
(692.7)
(6.2)
1,445.4
1,757.0
Investment contract benefits
141,038.8
(141,038.8)
–
–
–
Derivative financial liabilities
3,052.1
(3,052.1)
–
–
–
Net asset value attributable 
to unit holders
44,699.5
(44,699.5)
–
–
–
Income tax liabilities
10
22.1
–
–
22.1
11.5
Total liabilities
193,601.4 (189,950.4)
(502.0)
3,149.0
2,952.7
Net assets
1,273.7
–
166.9
1,440.6
1,133.0
Adjustment 1 strips out the policyholder interest in unit-linked assets and liabilities, to present 
solely shareholder-impacting balances. For further information refer to Note 14 Financial 
investments, investment property and cash and cash equivalents within the IFRS consolidated 
financial statements.
Adjustment 2 removes items such as DAC, DIR, PVIF and their associated deferred tax balances 
from the IFRS statement of financial position to bring it in line with Solvency II recognition 
requirements.
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2.2 Cash result continued
Notes to the Solvency II Net Assets Balance Sheet
1. Goodwill and intangible assets
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s 
share of the identifiable net assets of the acquired entity at the date of acquisition. Goodwill 
is not amortised, but is reviewed annually for impairment.
Intangible assets include computer software and the purchased value of in-force business. 
This represents the present value of future profits that are expected to emerge from insurance 
business acquired on business combinations, calculated at the time of acquisition using 
best-estimate assumptions. The balance is amortised over the anticipated lives of the related 
insurance contracts. 
Each of these items is excluded from the Solvency II Net Assets due to their intangible nature. 
See Note 11 to the IFRS consolidated financial statements for further detail.
2. Deferred acquisition costs and deferred income
IFRS requires certain upfront expenses incurred and income received to be deferred. 
The deferred amounts are initially recognised on the IFRS consolidated statement of 
financial position as a DAC asset and DIR liability, which are subsequently amortised 
to the consolidated statement of comprehensive income over a future period. 
They are each excluded from the Solvency II Net Assets due to their intangible nature. 
See Note 11 to the IFRS consolidated financial statements for further detail.
3. Property and equipment, and other payables
The property and equipment balance includes the right to use leased assets of £103.9 million 
(2023: £118.5 million), together with fixtures, fittings and office equipment of £28.4 million 
(2023: £32.1 million) and computer equipment of £1.7 million (2023: £2.5 million).
The right to use leased assets has decreased year on year due to depreciation. Lease liabilities 
of £107.2 million are recognised within the other payables line (2023: £120.5 million). 
Note 12 Property and equipment, including leased assets, Note 13 Leases and Note 16 Other 
payables to the IFRS consolidated financial statements provide further detail.
4. Deferred tax assets and liabilities
Analysis of deferred tax assets and liabilities, including how they have moved year on year, is 
set out in Note 10 Income and deferred taxes within the IFRS consolidated financial statements.
5. Other receivables
Other receivables on the Solvency II Net Assets Balance Sheet have decreased from 
£2,147.3 million at 31 December 2023 to £1,867.4 million at 31 December 2024, principally 
reflecting a decrease in short-term outstanding market trade settlements in the unit-
linked funds and consolidated unit trusts. Other receivables on the IFRS balance sheet 
have decreased from £2,997.4 million at 31 December 2023 to £2,687.4 million at 
31 December 2024, additionally reflecting receivables within policyholder funds.
Detailed breakdowns of other receivables can be found in Note 15 Other receivables within 
the IFRS consolidated financial statements. Within other receivables there are two items 
which merit further analysis:
Operational readiness prepayment asset
The operational readiness prepayment asset arose from the investment made into our 
back-office infrastructure project, as we recognised Bluedoor development costs as a 
prepayment. The asset stood at £256.3 million at 31 December 2024 (31 December 2023: 
£283.5 million). It has been amortising through the IFRS statement of comprehensive income 
and the Cash result since 2017 and will continue to do so over the remaining life of the contract, 
which at 31 December 2024 is nine years. 
Business loans to Partners
Facilitating business loans to Partners is a key way in which we are able to support growing 
Partner businesses. Such loans are principally used to enable Partners to take over the 
businesses of retiring or downsizing Partners, and this process has multi-stakeholder benefits:
 

It supports the delivery of great outcomes for clients as they receive continuity of service 
within the SJP ecosystem.
 

It makes SJP a great place for motivated, entrepreneurial advisers to build high-quality 
businesses over the long-term.
 

It helps to support the next generation of SJP advisers.
 

It retains advisers and clients which leads to retention of our FUM, which in turn supports 
our financial results and thus shareholders.
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2.2 Cash result continued
In addition to recognising a strong business case for facilitating such lending, we recognise 
too the fundamental strength and credit quality of business loans to Partners. We have low 
impairment experience due to a number of factors that help to mitigate the inherent credit risk 
in lending. These include taking a cautious approach to Group credit decisions, with lending 
secured against prudent business valuations. Demonstrating this, loan-to-value (LTV) 
information is set out in the following table.
31 December 
2024
31 December 
2023
Aggregate LTV across the total Partner lending book 
25%
29%
Weighted average LTV across the total Partner lending book
39%
42%
Proportion of the book where LTV is over 75%
5%
5%
Net exposure to loans where LTV is over 100% (£’Million)
7.2
6.7
If FUM were to decrease by 10%, the net exposure to loans where LTV is over 100% at 
31 December 2024 would increase to £8.3 million (31 December 2023: increase to £7.7 million).
Our credit experience also benefits from the repayment structure of business loans to Partners. 
The Group collects advice charges from clients. Prior to making the associated payment to 
Partners, we deduct loan capital and interest payments from the amount due.
During the year we have continued to facilitate business loans to Partners and have also 
repurchased a proportion of loans previously funded by third parties which were guaranteed by 
the Group. For many of these loans we have conducted an in-year onward placement of them 
into our non-recourse securitisation facility, which is an interim step towards placing them fully 
off balance sheet. Further information is provided in Note 15 Other receivables and Note 19 
Borrowings and financial commitments.
31 December 
2024
31 December 
2023
£’Million
£’Million
Total business loans to Partners
557.3
408.0
Split by funding type:
Business loans to Partners directly funded by the Group
386.6
340.8
Securitised business loans to Partners
170.7
67.2
6. Liquidity
Cash generated by the business is held in highly rated government securities, AAA-rated 
money market funds and bank accounts. Although these are all highly liquid, only the latter is 
classified as cash and cash equivalents on the Solvency II Net Assets Balance Sheet. The total 
liquid assets held are as follows.
31 December 
2024
31 December 
2023
£’Million
£’Million
Fixed interest securities
8.6
8.2
Investment in Collective Investment Schemes 
(AAA‑rated money market funds)
2,194.3
1,454.4
Financial investments 
2,202.9
1,462.6
Cash and cash equivalents
352.6
285.4
Total liquid assets
2,555.5
1,748.0
The Group’s primary source of net cash generation is product charges. In line with profit 
generation, as most of our investment bond and pension business enters a gestation period, 
there is no cash generated (apart from initial charges) for the first six years of an investment. 
This means that the amount of FUM that is contributing to the Cash result will increase year 
on year as gestation FUM becomes mature and is subject to annual product management 
charges. Unit trust and ISA business do not have a gestation period, and so generate cash 
immediately from the point of investment.
Cash is used to invest in the business and to support returns to shareholders. Our shareholder 
returns guidance is set such that appropriate cash is retained in the business to support the 
investment needed to meet our future growth aspirations.
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2.2 Cash result continued
7. Borrowings
The Group continues to pursue a strategy of diversifying and broadening its access to debt 
finance. We have done this successfully over time, for example via the creation and execution 
of our securitisation vehicle. For accounting purposes we are obliged to disclose on our 
consolidated statement of financial position the value of loan notes relating to the securitisation. 
However, as the securitisation loan notes were secured only on the securitised portfolio of 
business loans to Partners, they were non-recourse to the Group’s other assets. This means that 
the senior tranche of non-recourse securitisation loan notes, whilst included within borrowing, 
is very different from the Group’s senior unsecured corporate borrowings, which are used to 
manage working capital and fund investment in the business. 
31 December 
2024
31 December 
2023
£’Million
£’Million
Corporate borrowings: bank loans
250.0
50.0
Corporate borrowings: loan notes
138.3
151.1
Senior unsecured corporate borrowings
388.3
201.1
Senior tranche of non-recourse securitisation loan notes
128.5
50.3
Total borrowings
516.8
251.4
Senior unsecured corporate borrowing of £388.3 million at 31 December 2024 increased 
from £201.1 million at 31 December 2023. This principally reflects the drawing of an additional 
£250.0 million bridging facility, offset by a reduction in the amount drawn under our revolving 
credit facility. We have committed to repay the £250.0 million bridging facility after the balance 
sheet date. Further information is provided in Note 19 Borrowings and financial commitments 
and Note 28 Events after the end of the reporting period within the IFRS consolidated financial 
statements.
8. Other provisions
Further information on other provisions, including how the balance has moved year on year, 
is set out in Note 18 Other provisions and contingent liabilities within the IFRS consolidated 
financial statements.
9. Other payables
Other payables on the Solvency II Net Assets Balance Sheet have decreased from £1,757.0 million 
at 31 December 2023 to £1,445.4 million at 31 December 2024, largely due to a decrease in short- 
term outstanding policy-related settlements. Other payables on the IFRS balance sheet have 
decreased from £2,388.1 million at 31 December 2023 to £2,144.3 million at 31 December 2024, 
additionally reflecting payables within policyholder funds.
Detailed breakdowns of other payables can be found in Note 16 Other payables within the IFRS 
consolidated financial statements.
10. Income tax liabilities
The Group has an income tax liability of £22.1 million at 31 December 2024 (31 December 2023: 
£11.5 million). This is due to a current tax charge of £349.3 million, tax paid in the year of 
£326.1 million and other impacts of £12.6 million. Further detail is provided in Note 10 Income 
and deferred taxes.
Stage 2: Movement in Solvency II Net Assets Balance Sheet
After the Solvency II Net Assets Balance Sheet has been determined, the second stage in the 
derivation of the Cash result identifies a number of movements in that balance sheet which 
do not represent cash flows for inclusion within the Cash result. The following table explains 
how the overall Cash result reconciles to the total movement.
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Opening Solvency II net assets
1,133.0
1,379.9
Dividend paid 
(76.8)
(289.9)
Issue of share capital and exercise of options
–
6.8
Consideration paid for own shares
(9.5)
(0.5)
Change in deferred tax 
(9.6)
(24.9)
Impact of policyholder tax asymmetry
(38.9)
(44.4)
Reassurance recapture add-back
–
39.8
Change in goodwill, intangibles and other non-cash movements
28.3
(2.5)
Share buy-back
(33.1)
–
Cash result
447.2
68.7
Closing Solvency II net assets
1,440.6
1,133.0
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2.3 European Embedded Value (EEV) 
Wealth management differs from most other businesses, in that the expected shareholder 
income from client investment activity emerges over a long period in the future. We therefore 
supplement the IFRS and Cash results by providing additional disclosure on an EEV basis, 
which brings into account the net present value of the expected future cash flows. We believe 
that a measure of the total economic value of the Group’s operating performance is useful 
to investors.
As in previous reporting, our EEV continues to be calculated on a basis determined in 
accordance with the EEV principles originally issued in May 2004 by the CFO Forum and 
supplemented both in October 2005 and, following the introduction of Solvency II, in April 2016. 
Many of the principles and practices underlying EEV are similar to the requirements of Solvency 
II, and we have sought to align them as closely as possible. 
For 2024 we have simplified the EEV information provided in this section. Additional information, 
previously included within this section, can now be found within the data book on our website 
sjp.co.uk/full-year-results-2024-databook. 
The following table and accompanying notes summarise the profit/(loss) before tax of the 
combined business.
Note
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
New business contribution
1
801.0
695.4
Profit from existing business
– unwind of the discount rate
2
580.8
506.0
– experience variance
3
(136.1)
(11.3)
– operating assumption change
4
(20.8)
13.9
Investment income
32.5
30.3
Funds management EEV operating profit
1,257.4
1,234.3
Distribution business
5
(77.3)
(68.3)
Other
6
(86.0)
(125.0)
EEV operating profit before exceptional items
1,094.1
1,041.0
Exceptional item: Charge structure
7
(49.1)
(2,506.6)
Exceptional item: Ongoing Service Evidence provision
8
–
(426.0)
EEV operating profit/(loss) after exceptional items
1,045.0
(1,891.6)
Investment return variance
9
533.7
501.7
Economic assumption changes
10
23.5
2.5
EEV profit/(loss) before tax
1,602.2
(1,387.4)
Tax
(390.5)
340.3
EEV profit/(loss) after tax
1,211.7
(1,047.1)
A reconciliation between EEV operating profit/(loss) before tax and IFRS profit before tax is 
provided in Note 3 Segment reporting within the IFRS consolidated financial statements.
Notes to the EEV result
1.	 The new business contribution for the year at £801.0 million (2023: £695.4 million) was 15% 
higher than the prior year, predominantly reflecting the increase in new business volumes.
2.	 The unwind of the discount rate for the year was higher at £580.8 million (2023: £506.0 million), 
primarily reflecting a higher value of in-force business.
3.	 The experience variance during the year was negative £136.1 million (2023: negative £11.3 million), 
reflecting the adverse persistency experience in the year.
4.	 The impact of operating assumption changes in the year was negative £20.8 million 
(2023: positive £13.9 million), driven by a small increase in expenses assumed for the 
maintenance of in-force business under our new charging structure, and minor changes 
to persistency assumptions. The impact in 2023 reflected a small improvement to the 
persistency assumptions for our offshore bond business. 
5.	 The distribution business loss includes the positive gross margin arising from advice income 
less payments to advisers, offset by the costs of supporting the Partnership and building 
distribution capabilities in Asia. The reported loss has increased year-on-year due to an 
increase in expenses recognised in this part of the Group. 
6.	 Other represents a number of miscellaneous items including development expenditure, 
the costs of running our Academy and implementing our new charging structure, as well as 
the cost of redress associated with client complaints. It has decreased due to the decrease 
in complaints costs during the year. 
7.	 The exceptional item: charge structure recorded in the prior year reflected the impact on 
the opening position of changes to our charging structure which were announced during 
2023. In 2024, the charge of £49.1 million reflects a refinement to our modelling of the impact 
of these changes. 
8.	 The exceptional item: Ongoing Service Evidence provision recorded in the prior year 
reflected the impact of establishing a provision following a review into the evidencing of 
historic ongoing servicing. The provision recognised during 2023 remains appropriate.
9.	 The investment return variance reflects the capitalised impact on the future annual 
management fees resulting from the difference between the actual and assumed 
investment returns. Given the size of our FUM, a small difference can result in a large 
positive or negative variance. 
The typical investment return on our funds during the year was 11.9% after charges, compared 
to the assumed investment return of 5.8%. This resulted in an investment return variance of 
£533.7 million (2023: £501.7 million).
10.	The positive economic assumption changes variance of £23.5 million arising in the year 
(2023: £2.5 million) reflects an increase in real yields.
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2.3 European Embedded Value (EEV) continued
Analysis of the EEV result 
The table below provides a summarised breakdown of the embedded value position at the 
reporting dates.
31 December 
2024 
31 December 
2023
£’Million
£’Million
Value of in-force business
7,401.9
6,606.1
Solvency II net assets
1,440.6
1,133.0
Total embedded value
8,842.5
7,739.1
31 December 
2024 
31 December 
2023
£
£
Net asset value per share
16.25
14.11
The EEV result above reflects the specific terms and conditions of our products. Our pension 
business is split between two portfolios. Our current product, the Retirement Account, 
was launched in 2016 and incorporates both pre-retirement and post-retirement phases of 
investment in the same product. Earlier business was written in our separate Retirement Plan 
and Drawdown Plan products, targeted at each of the two phases separately, and therefore 
has a slightly shorter term and lower new business margin.
Our experience is that much of our Retirement Plan business converts into Drawdown Plan 
business at retirement, but, in line with the EEV guidelines, we are required to defer recognition 
of the additional value from the Drawdown Plan until it crystallises. If instead we were to assess 
the future value of Retirement Plan business (beyond the immediate contract boundary) in a 
more holistic fashion, in line with Retirement Account business, this would result in an increase 
of approximately £279.0 million to our embedded value at 31 December 2024 (31 December 2023: 
£250.0 million).
Section 3 – Solvency
St. James’s Place has a business model and risk appetite that result in underlying assets 
being held that fully match our obligations to clients. Our clients can access their investments 
‘on demand’ and because the encashment value is matched, movements in equity markets, 
currency markets, interest rates, mortality, morbidity and longevity have very little impact on 
our ability to meet liabilities. We also have a prudent approach to investing shareholder funds 
and surplus assets in cash, AAA-rated money market funds and highly rated government 
securities. The overall effect of the business model and risk appetite is a resilient solvency 
position capable of enabling liabilities to be met even during adverse market conditions.
Our Life businesses are subject to the Solvency II capital regime introduced in 2016. Given the 
relative simplicity of our business compared to many other organisations that fall within the 
scope of Solvency II, we have continued to manage the solvency of the business on the basis of 
holding assets to match client unit-linked liabilities plus a management solvency buffer (MSB). 
This has ensured that not only can we meet client liabilities at all times (beyond the Solvency II 
requirement of a ‘1-in-200-years’ event), but we also have a prudent level of protection against 
other risks to the business. At the same time, we have ensured that the resulting capital held 
meets with the requirements of the Solvency II regime, to which we are ultimately accountable.
For the year ended 31 December 2024 we reviewed the level of our MSB for the Life businesses, 
and chose to maintain it at £355.0 million (31 December 2023: £355.0 million). The Group’s overall 
Solvency II net assets position, MSB, and management solvency ratios are as follows:
31 December 2024
 31 December  
2023  
total
Life 1
Other 
regulated 
Other 1,2
Total
£’Million
£’Million
£’Million
£’Million
£’Million
Solvency II net assets
419.9
408.8
611.9
1,440.6
1,133.0
MSB
355.0
193.4
–
548.4
529.5
Excess Solvency II net assets over MSB
64.9
215.4
611.9
892.2
603.5
Management solvency ratio
118%
211%
–
–
–
1	
After payment of year-end intra-Group dividend.
2	 Before payment of the Group final dividend.
Solvency II Balance Sheet
Information about the Solvency II free asset position for the Group is provided in Note 22 to 
the IFRS consolidated financial statements. Analysis of the Solvency II position split by regulated 
and non-regulated entities and Solvency II sensitivities, previously included within this section, 
can now be found within the data book on our website sjp.co.uk/full-year-results-2024-databook. 
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As the leading advice-led wealth 
manager in the UK, the Group 
remains steadfast in its 
commitment to providing 
exceptional service and delivering 
long-term value to its clients. 
Central to this commitment is embedding 
a strong risk culture across the organisation, 
underpinned by a robust approach to 
compliance, governance and control, 
and client-centricity. 
A risk-aware culture across all levels of the 
organisation is essential to achieving the 
organisation’s objectives. This culture, which 
prioritises client outcomes and safe business 
growth, will ensure that risk management is 
an integral part of the approach to delivering 
value for clients and maintaining SJP’s 
reputation as a trusted adviser with the 
market and its regulators. 
The business activities of the Group and the 
industry within which it operates expose it to a 
wide variety of inherent risks and opportunities. 
The Group aims to understand its risks and 
opportunities, and to consciously manage 
them. Effective risk management strategies 
are applied, so that material risks are identified 
and managed within the agreed risk appetite. 
When assessing risks and deciding on the 
appropriate responses, the potential impacts 
are considered for key stakeholders: clients, 
advisers, shareholders, regulators, employees 
and society.
Over the next few years SJP will further invest 
in and strengthen the risk management and 
internal control framework. This will include 
leveraging data and technology developments 
for managing risk and implementing enhanced 
control assurance and testing capability.
Risk appetite
The Board sets its appetite for managing 
risk in the context of the Group’s strategic 
objectives. These choices are set out in 
the Group risk appetite statement, which 
is reviewed at least annually by senior risk 
owners, the Group Executive Committee, 
and the Group Risk Committee before being 
approved by the Board. The Group risk 
appetite statement also provides a 
mechanism to record the key individuals 
within the Group who are ultimately 
accountable for managing particular risks. 
The Group risk appetite statement includes 
a risk appetite scale ranging from no appetite 
for taking risks at all, through to acceptance 
of risk. Risk appetite may change over time, 
sometimes rapidly as economic and business 
environment conditions change, and therefore 
the statement is an evolving document.
A comprehensive suite of key risk indicators 
(KRIs) is incorporated into regular risk reporting, 
alongside qualitative information, to enable 
the Group Risk Committee, on behalf of the 
Board, to monitor the Group’s risk profile.
“A culture that 
prioritises risk 
awareness is essential 
to the quality of our 
advice-led business 
model and for 
achieving SJP’s goals.”
Hestie Reinecke 
Chief Risk Officer
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Risk management and internal 
control framework
The internal control environment is built upon 
a risk and control conscious culture and 
organisational assignment of responsibility. 
The first line business is responsible and 
accountable for risk management, with 
oversight and challenge by second line risk 
and compliance functions, and independent 
assurance from the third line internal 
audit function. 
The risk management and internal control 
framework is a combination of processes 
and systems by which the Group identifies, 
assesses, measures, manages, and monitors 
the risks that may impact the successful 
delivery of its strategic objectives and its 
ability to meet obligations towards clients, 
regulators and other key stakeholders. 
The Board, through the Group Risk Committee, 
takes an active role in overseeing the risk 
management and control framework, for 
which it is responsible. To this end the Board 
assesses its principal and emerging risks, 
which are considered in regular reporting 
and summarised annually in the Group’s 
own risk and solvency assessment processes 
(ORSA and ICARA). Further information on 
this is provided opposite. 
The Board has overall responsibility for 
ensuring that management maintains 
comprehensive systems of internal control 
for managing its principal and emerging risks. 
On behalf of the Board, the Group Audit 
Committee takes responsibility for assessing 
the effectiveness of the Group’s risk 
management and internal control frameworks, 
covering all material financial, operational, 
compliance and reporting controls for the 
Group and its individual entities. 
It does this by overseeing the review of 
risk and control self-assessments (RCSAs) 
and monitoring the effectiveness of the risk 
management and internal control framework 
throughout the year through the quarterly 
updates provided by management to the 
Committee, and annual executive-level 
attestations. The risk management and 
internal control frameworks have been in 
place for the year under review and up to 
the date of approval of the Annual Report 
and Accounts.
The Board receives regular reports from 
the Group Risk Committee and Group Audit 
Committee and approves key aspects of the 
Group’s risk management and internal control 
framework including the risk appetite 
statement and Group ORSA.
The diagram below depicts the risk 
management and internal control framework.
Risk governance
Risk capital
Risk management and control framework
Regulatory 
assessment
Own  
assessment
Board
Group Risk and 
Audit Committees
Subsidiary Boards
Group Executive 
Committee
Other ExCos
Risk culture
 
 
M
a
n
a
g
e
I
d
e
n
t
if
y
M
o
n
it
o
r
A
s
s
e
s
s
1
12
2
11
3
10
4
9
8
6
7
5
Insights 
communicated  
to inform further 
activity
1. 	 Loss event reporting
2.	 Emerging risk 
assessment
3.	 Stress and 
scenario testing 
4.	 Risks and controls 
self-assessment
5.	 Operational risk 
assessments
6.	 Reverse 
stress testing
7.	 Own risk 
and solvency 
assessment
8.	 Recovery and 
resolution planning
9.	 Risk registers
10.	 Regular risk 
reporting
11.	 Key risk indicators 
12.	 Risk relationship 
meetings
Risk escalation
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Risk and control management
Strategic report
Governance
Financial statements
Other information

Own risk and solvency assessment 
(ORSA)
SJP Group is classified as an insurance group 
and a key part of the regulatory requirements 
include a consistent approach to risk 
management across the Group, supported 
by the production of an annual ORSA.
The ORSA process follows an annual cycle, 
which applies comprehensive risk assessments 
to the business’s activity, and ensures the 
Group is resilient to stresses in both the short 
term and over a five-year period. The ORSA 
cycle is depicted in the diagram.
The ORSA assists decision-making by bringing 
together the following and is particularly 
useful in assessing viability, as it involves 
a comprehensive assessment of risks and 
capital requirements for the business:
 

Strategic planning
 

Risk appetite consideration
 

Risk identification and management
 

Capital planning and management.
The ORSA continues to evolve and further 
strengthen risk management processes 
throughout the Group.
The Solvency Capital Requirement for insurers 
allows for at least a ’1-in-200-year’ risk event 
over a one-year time horizon. In addition, a 
range of stresses and scenario testing are 
used to help provide insight into the ability 
to maintain regulatory capital in such 
conditions. This assists us when considering 
the calculations and allocation of risk capital 
to all major risks in the Group, and the 
adequacy of capital positions.
In calibrating the level of stresses and 
scenarios used, consideration is given to 
factors or events that impact on the income 
from funds under management such as 
market movements, retention of clients 
or ability to attract new clients. Factors 
which impact costs, such as inflation, 
non-inflationary expense increases, 
and operational event-related losses 
are also considered. A range of severities 
is considered, including more extreme 
scenarios. The scenarios are used to assess 
both the immediate impact of an event and 
the impact over the longer term (in the wake 
of an event). Assessments are completed 
based on a standard set of factors as well 
as more current/topical or emerging risk 
exposures affecting the Group or financial 
services more generally. 
Assess  
changes to risk 
profile, emerging 
risks; agree 
scenarios
Agree final 
ORSA, update 
policies
Agree  
own needs,  
thresholds and 
recovery plans
Present  
draft ORSA
Assess  
sensitivities  
and own  
solvency  
needs
Annual 
results/
dividends
Mid-year 
results/
dividends
Annual 
business 
plan refresh
Update  
risk profile
Update ORSA- 
related policies
Determine 
solvency 
capital 
requirement 
/ own 
solvency 
assessment
Confirm  
risk appetite
Stress  
and 
scenario 
testing
Monitor 
risk 
exposure 
and capital 
adequacy
ORSA  
summary report
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Governance
Financial statements
Other information

Recovery and exit planning
In view of the introduction of solvent exit 
planning requirements by the PRA we have 
continued to review and refine our approach 
to recovery and exit planning through the 
year, including alignment to our broader risk 
management framework and operational 
resilience processes.
Current risk environment
Operational risks
SJP expects to implement its simple, 
comparable charging structure by the second 
half of 2025 and in the lead up to this, SJP will 
be communicating and engaging with clients 
to ensure they understand how their charges 
will change. This change enhances SJP’s 
proposition for clients and reflects the Group’s 
commitment to improving client outcomes. 
SJP believes that these efforts will yield 
significant long-term benefits for both clients 
and the business. While the new charging 
structure is expected to be implemented by 
the second half of 2025, foundational systems 
development to support this initiative was 
undertaken in 2024. Recognising the risks 
inherent in a project of this scale, oversight 
and change management practices aligned 
with the level of change are maintained within 
a robust governance framework.
At half year, SJP announced a redefined 
purpose and refreshed strategy. As the 
implementation of the new organisational 
model is progressed to support the delivery 
of the strategy and take costs out of the 
addressable cost base, people risks will be 
heightened. SJP is sensitive to the risks and 
is focused on managing impacts to people, 
whilst maintaining operational and financial 
resilience through the implementation of the 
new model and delivery of the SJP strategy. 
Whilst SJP consistently aims to achieve good 
outcomes for clients, the Group experienced 
higher levels of complaints than usual during 
2023. These complaints were principally in 
connection with the delivery of historic 
ongoing advice. This prompted the Group’s 
historic ongoing service evidence review, a 
key programme of work which kicked off in 
2024 to review the historic servicing records 
for all clients who have been charged for 
ongoing advice since the start of 2018. 
In February 2024 the Group announced a 
provision, recognised in the 2023 year-end 
financial statements, for the estimated cost 
of providing refunds to clients where the 
evidence of ongoing advice delivery fell 
below an acceptable standard. There has 
been no change in the estimated cost of 
the programme during 2024, and hence the 
Group remains comfortable with the provision. 
Changes have been implemented to ensure 
more consistent, centralised evidence of 
the activities of the Partnership with clients, 
which reduces the risk of clients not receiving 
ongoing advice of value to them. Where there 
is not adequate evidence of ongoing advice 
being provided, ongoing advice charges are 
switched off. 
Claims management companies (CMCs) 
have continued to be interested in the Group. 
Alongside existing advice standards and 
checking processes, several actions have 
been taken to embed the Consumer Duty, 
enhance evidential standards for ongoing 
advice, switch off ongoing advice charges for 
clients who haven’t received ongoing advice, 
and strengthen adviser oversight and 
complaint handling processes. All these help 
to further manage the risk, and mitigate the 
potential level of complaints over the medium 
to long term. Whilst the volume of complaints 
received during 2024 has been much higher 
than usual, there has been a significant 
reduction in the average number of complaints 
received per month in the second half of 2024 
relative to the first half.
This is a positive trend which we to expect to 
continue. We also note that from 1 April 2025, 
CMCs will be required to pay a case fee for 
all cases brought forward to the Financial 
Ombudsman Service (FOS). We expect this 
to result in fewer spurious complaints as 
CMCs will have some financially exposure 
where complaints are referred to the FOS.
Macroeconomic/political
Inflation has reduced in 2024 from the high 
levels seen in recent years, although following 
the Autumn Budget it is expected to remain 
above the UK Government’s target of 2% over 
the next few years, which could further impact 
on the cost of living and put pressure on 
expenses. The Autumn Budget made a variety 
of changes to taxation, and the impact of the 
tax changes on clients could result in reduced 
capacity or desire to save into certain 
products. SJP’s advisers, through ongoing 
financial advice and a broad product/ 
investment range, can support clients 
in managing their financial affairs, help 
manage the effects of inflation on the 
standard of living they are aiming for in 
retirement, and remain tax-efficient in their 
savings as the tax landscape changes. 
There remains potential for global geopolitical 
tensions to escalate, which could have 
relevance to the Group through impacts on 
financial markets and through heightened 
cyber risk. 
The Group’s business model has 
demonstrated resilience to macroeconomic 
factors through 2024. For clients, SJP’s advisers 
are well placed to advise them on the benefits 
of taking a long-term view and investing or 
continuing to invest. 
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Governance
Financial statements
Other information

Regulatory change
SJP actively engages with the regulators and 
makes improvements to meet evolving and 
higher industry standards and expectations 
for financial advisers and investment 
intermediaries to help reduce and prevent 
the risks of serious harm to clients.
Regulatory change is a constant and, 
amongst the significant regulatory changes, 
the FCA reinforces the need for firms to 
embed the Consumer Duty regulation. 
Accordingly, it remains a priority to continue 
to embed the Duty and to improve activity 
to monitor and assess clients’ outcomes. 
Property fund closure
In line with industry peers managing property 
funds, SJP announced the decision to wind 
down the Property Unit Trust and remove the 
Property Life and Pension fund options. Due to 
low investor sentiment towards property and 
market-wide challenges experienced by 
property funds, it was not feasible to continue 
to offer the fund. Work is underway to focus 
on operational processes to implement the 
change and clients’ money has started to 
be returned to them. This process is expected 
to take up to two years as we are prioritising 
delivering fair value to clients, which is less 
likely to be achieved over a compressed 
timeframe.
Sustainability and climate change
The information on the actions being taken to 
support the transition to a more sustainable 
economy can be found in the our responsible 
business section. 
Sustainability and specifically climate-related 
risks are identified and assessed through the 
suite of Group risk policies, framework, 
processes and scoring methodologies as 
outlined throughout this section. Sustainability 
and climate change are cross-cutting risks 
that primarily drive market-related risk to 
investments as transition risks could threaten 
asset valuations; reputational risks associated 
with greenwashing accusations which could 
harm the Group’s ability to attract and retain 
clients, reducing fee income; and regulatory 
risk as compliance with climate-related 
requirements can carry a high implementation 
cost. These could amplify the following 
principal risks to the business: client proposition, 
financial, strategy and change, regulatory 
and legislative (see our responsible business 
section for more detail).
The Group’s approach to managing climate-
driven market risk is similar to how other 
drivers of market-related investment risk 
are managed, through our investment 
management approach (IMA), whereby 
work is undertaken with fund managers to 
ensure they take account of climate risks 
whilst seeking to deliver returns for clients 
in line with their risk appetite. 
Similarly to help mitigate reputational and 
regulatory risks, minimum standards are set 
for fund managers in relation to compliance 
and integration of ESG risks in decision-making. 
Physical climate-related risks (acute or 
chronic) are assessed to ensure and enhance 
the Group’s operational resilience. However, 
given the nature of SJP’s operations, physical 
risks to the business are considered low. 
Climate-related opportunities, and the 
applicable timeframes assessed for each 
risk and opportunity are outlined in the our 
responsible business section. 
Further details on the principal sustainability 
and climate-related risks can be found in the 
Group Climate report, including subsidiary-
specific considerations where these differ 
from the consolidated Group position. 
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Other information

Principal risks and uncertainties
Whilst the risk landscape evolved over the course of the year, the inherent principal risk areas that the business faces remain largely consistent with the previous year and are set out in the 
tables on the following pages, together with further information on the key risk components, and examples of material controls and processes through which these are aimed to be mitigated. 
Reputational damage and impacts to clients, the firm, or other stakeholders and the environment are a likely consequence of any of the principal risks materialising. 
Principal risk and 
business priority
Risk description
Example risk components
Example mitigation/material controls
Advice and 
conduct
Quality, suitable 
advice, or service 
to clients is not 
provided.
 
 Advisers deliver poor-quality or unsuitable advice
 
 Failure to evidence the provision of good-quality 
service and advice
 
 Increasing complaint volumes
 
 Licensing programme which supports the quality of advice and service from advisers
 
 Technical support helplines for advisers
 
 Partner financial reviews
 
 Whistleblowing and investigations
 
 Oversight processes in respect of the advice provided to clients delivered by Business Assurance, 
Field Risk, Advice Guidance and Compliance Monitoring teams
 
 Evidence of ongoing servicing of clients and charge switch-off process where ongoing advice has not 
been provided
 
 Client complaint handling process and reporting
Client 
proposition
The product 
proposition fails to 
meet the needs, 
objectives and 
expectations of 
clients. This 
includes poor 
relative investment 
performance and 
poor product 
design.
 
 Investments provide poor returns relative to their 
benchmarks and/or do not deliver expected client 
outcomes
 
 Range of solutions does not align with the product 
and service requirements of current and potential 
future clients
 
 Failure to meet client expectations of a sustainable 
business, not least in respect of climate change and 
responsible investing
 
 Monitoring of asset allocations across portfolios to consider whether they are performing as expected 
in working towards long-term objectives
 
 Monitoring funds against their objectives, mindful of an appropriate level of investment risk
 
 Ongoing assessment of value delivered by funds and portfolios versus their objectives
 
 Where necessary, fund managers are changed in the most effective way possible
 
 Continuous review and development of the range of services offered to clients
 
 Engagement with fund managers around principles of responsible investment
Financial
The business’s 
finances are not 
effectively 
managed.
 
 Failure to meet client liabilities
 
 Investment/market risk
 
 Liquidity risk
 
 Credit risk
 
 Solvency/capital risk
 
 Expense risk
 
 Finance operations and financial reporting risk
 
 Policyholder liabilities are fully matched
 
 The Group maintains liquidity facilities with banks which are available on short notice if required 
to meet liquidity needs
 
 Excess assets appropriately invested in high-quality, high-liquidity cash and cash equivalents
 
 Strict lending criteria applied. Use of securitisation structures to manage exposure to Partner loans
 
 Monitoring and management of subsidiaries’ solvency to minimise Group interdependency
 
 Setting and monitoring budgets
 
 Financial control policy, application and monitoring
 
 Budget and expense management and monitoring
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Other information

Principal risk and 
business priority
Risk description
Example risk components
Example mitigation/material controls
Partner 
proposition
The proposition 
solution fails to 
meet the needs, 
objectives and 
expectations of 
current and 
potential future 
advisers.
 
 Failure to attract new members to the Partnership
 
 Failure to retain advisers
 
 Failure to increase adviser productivity
 
 Available technology falls short of client and adviser 
expectations and fails to support growth objective
 
 The Academy does not adequately support growth 
of the Partnership
 
 Focus on providing a market-leading Partner proposition
 
 Adequately skilled and resourced population of supporting field managers
 
 Market-leading support to Partners’ businesses
 
 Reliable systems and administration support
 
 Expanding the Academy capacity and supporting recruits through the Academy and beyond
People
SJP is unable to 
attract, retain and 
organise the right 
people to run the 
business.
 
 Failure to attract and retain personnel with key skills
 
 Failure to manage colleague performance 
effectively to meet objectives
 
 Key person dependencies
 
 Failure to create an inclusive and diverse business
 
 Poor employee wellbeing or corporate culture
 
 Culture of supporting social value is eroded
 
 Competitive total reward packages and effective performance management processes
 
 Succession planning and talent management
 
 Employee wellbeing is supported through various initiatives, benefits and services
 
 Monitoring of employee engagement and satisfaction
 
 Corporate incentives to encourage social value engagement, including matching of employee 
charitable giving to the SJP Charitable Foundation
 
 Whistleblowing hotline
Regulatory and 
legislative
Current, changing, 
or new regulatory 
and legislative 
expectations 
are not met.
 
 Failure to prevent financial crime, money laundering, 
bribery and corruption, market abuse
 
 Internal or external fraud
 
 Failure to protect the confidentiality, integrity and 
availability of data
 
 Failure to comply with changing regulation or 
respond to changes in regulatory expectations
 
 Inadequate internal controls
 
 Financial crime prevention
 
 Fraud awareness programme
 
 Data protection measures including policies, governance & impact assessments, and awareness 
programmes. Clearly defined accountabilities and delegated authorities across the business
 
 Fostering of positive regulatory relationships 
 
 Established governance and reporting processes, including incident escalations and breach reporting
 
 Extensive reviews over control environment and product governance
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Principal risk and 
business priority
Risk description
Example risk components
Example mitigation/material controls
Security and 
resilience
SJP fails to 
adequately secure 
its physical assets, 
systems and/
or sensitive 
information, or 
to deliver critical 
business services 
to its clients.
 
 Core system failure
 
 Disruption in key business services to clients
 
 Failure to protect against cyber attack
 
 Corporate, Partnership or third-party information 
security and cyber risks
 
 Business continuity planning for SJP and its key suppliers, and strengthening operational resilience 
capabilities by undertaking robust identification, assessment and testing of important business 
services
 
 Clear cyber strategy and mandatory ‘Cyber Essentials Plus’ accreditation for Partner practices 
or use of an SJP ‘Device as a Service’ solution
 
 Identification, communication, and response planning for a cyber event
 
 Data leakage detection technology, incident reporting and systems
Strategy and 
change 
Failure to deliver 
change effectively 
and in line with the 
agreed strategy.
 
 Risk that change initiatives fail to achieve the 
expected strategic contributions, outcomes 
and benefits
 
 Risk that change initiatives exceed budget, 
timelines, or fail to meet quality commitments
 
 Unnecessary delays/errors caused by failures 
in change delivery
 
 Failure to meet commitments to net zero
 
 Robust change governance and change management practices, including oversight, structured 
methodologies and testing
 
 Project sponsorship and change governance
 
 Transformation prioritisation, planning and oversight
 
 Change budget and resource planning and management
 
 Risk, assumption, issue and dependency management
 
 Data protection impact assessments
 
 Establishing appropriate interim emission targets using a data-driven approach to ensure feasibility
Third parties
Third-party 
outsourcers’ 
activities impact 
performance and 
risk management.
 
 Operational failures by material outsourcers
 
 Failure of critical services. Significant outsourced 
areas include: 
 
– investment administration
 
– fund management
 
– custody
 
– policy administration
 
– cloud services
 
 Ongoing third-party monitoring and governance, including assessment of operational resilience
 
 Due diligence on contractual agreements and SLAs
 
 Review of exit planning, operational resilience and business continuity plans
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Other information

Emerging risks
Emerging risks are identified through many 
activities: conversations and workshops 
with stakeholders and governance forums 
throughout the business, reviewing academic 
papers, attending industry events and other 
horizon scanning by the Group Risk team.
The purpose of monitoring and reporting 
emerging risks is to give assurance that the 
Group is well positioned to manage the novel 
developing or rapidly changing risks to its 
future strategy. The Group Risk Committee 
reviewed emerging risks during 2024. 
Examples of emerging risks include:
 

Cyber security risk – Cyber attacks that 
result in loss of customer data, financial 
assets, and damage to reputation. 
 

Climate change risk – The risks associated 
with climate change and the need to 
transition to net zero by 2050 will have 
physical, legal, and regulatory 
consequences. 
 

Regulatory change risk – SJP is subject 
to conduct and prudential regulation 
in the UK by the PRA and FCA and in the 
other jurisdictions in which it operates. 
 

Geopolitical risk – Political instability, 
trade wars, and other geopolitical events 
can disrupt markets, reduce investment 
returns, and increase operating costs. 
 

Artificial intelligence risk – The use of 
artificial intelligence (AI) can improve 
efficiency and profitability but can also 
create risks associated with data privacy, 
algorithmic bias, and regulatory 
compliance. 
 

Demographic shift risk – Ageing 
population and demographic shifts 
can impact the demand for SJP services, 
requiring the need for innovative product 
solutions and a more advanced digital 
proposition. 
 

Energy crisis/blackout risk – Greater 
reliance on legacy nuclear plants and 
new renewable sources is highlighting 
a disparity between the UK’s supply 
and demand of energy. 
Viability statement 
How viability is assessed
The business considers five-year financial 
forecasts when developing its strategy. 
These incorporate the budget for the next 
financial year and four further years of 
forecasts based on reasonable central 
assumptions around the development 
of business drivers.
At the core of assessing viability is 
understanding how different principal risks 
could materialise. Risks are considered 
which might present either in isolation or 
in combination and which could result in 
acute shocks to the business or long-term 
underperformance against forecast(ed) 
business drivers. A five-year time horizon 
is considered sufficiently long to assess 
potential impacts and aim to ensure that 
the business remains viable, noting that 
identified management actions could 
also be taken to restore the business’s 
prospects.
When considering how the principal 
risks previously described might affect 
the business, impacts on the following 
key financial drivers are considered:
 
 reduction in client and Partner retention
 
 reduction in new business relative 
to forecasts
 
 market stresses
 
 increases in expenses
 
 direct losses through operational 
risk events.
Stress and scenario testing on these key 
financial drivers is carried out, alongside 
operational risk assessments. To provide 
comfort over viability over the next five years, 
the scenarios and assessments look at events 
which would be extreme, whilst still remaining 
plausible. The analysis contained in the most 
recent ORSA demonstrated that the Group 
is resilient. 
As an example, a scenario considered in 
the most recent ORSA included a severe fall 
in new business volumes in year one of the 
projection, followed by no subsequent growth 
in new business; a large immediate lapse 
across all lines of business; and 0% investment 
growth over five years. Even in this extreme 
scenario, the Group maintained capital well 
above the regulatory capital requirements.
For adverse stresses and scenarios there 
would be impacts on profitability, and 
depending on the severity of the scenario 
the Group would review and implement 
recovery actions which aim to protect  
and/or restore the Group’s finances.
Conclusion
In accordance with the UK Corporate Governance Code (Provision 31), the Directors have 
assessed the Group’s current financial position and prospects over the next five-year 
period and have a reasonable expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due. The Directors believe that the Group’s 
risk planning, management processes and culture allow for a robust and risk-conscious 
environment.
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Responsible and sustainable decision-making
Our responsible business
Being a responsible business is an integral part of what we do and how 
we do it. We are committed to taking responsibility for our actions and 
strive to have a positive impact on our people and communities.
Our approach
At SJP, we recognise that we have both the 
responsibility and the opportunity to drive 
positive change by considering the long-term 
impact of our actions. We aspire to make real 
progress by focusing our strategy on the areas 
that most materially impact our stakeholders 
and our Responsible Business (RB) Framework 
represents the scope of our ambitions.
Effective and transparent reporting can lead to 
real change by equipping our stakeholders with 
sufficient insights to enable effective decision-
making. For consistency and comparability, 
we align our reporting to the UN Sustainable 
Development Goals and SASB standards in the 
other information section. We are preparing 
for upcoming regulations, including the 
International Sustainability Standards Board’s 
inaugural standards IFRS S1 and S2. We welcome 
these new standards as an opportunity to 
further enhance SJP’s strategy and build trust 
through demonstrating a credible approach. 
Policy influence 
Building on the strong foundations we 
have set in working with Government and 
the regulators, as discussed in the business 
model section, we continue to enhance our 
voice at industry level with Mark FitzPatrick 
now sitting on the Board of the Investment 
Association and Ian MacKenzie representing 
SJP on the Wealth Management CEOs group. 
We have strong and senior representation 
with TheCityUK, Personal Investment 
Management and Financial Advice 
Association, and The Investing and 
Saving Alliance. 
For 2025, we plan to step up our focus on 
addressing the advice gap as a societal 
issue. We will also be contributing to 
consultations on sustainability policies and 
to support the finance industry to unite their 
efforts towards an economy-wide transition 
to net zero.
Our double materiality assessment 
During 2024 we undertook a double 
materiality assessment (DMA), aligned to the 
European Sustainability Reporting Standards. 
We saw this as an important action to help 
inform our ongoing responsible business 
approach, risk management and corporate 
reporting. 
The assessment considered both the 
impact of SJP’s business operations on our 
stakeholders, society and the environment 
(impact materiality), as well as the financial 
risks and opportunities that societal and 
environmental changes represent to SJP 
(financial materiality). It builds upon the 
financial materiality exercises we have 
undertaken since 2019. The assessment 
helped to confirm our material topics, the 
sustainability issues that are the most 
significant for SJP, and to better understand 
our stakeholders’ perspectives. These material 
topics are incorporated into our RB framework 
as shown on the right. We will continue to use 
these outputs in 2025 to focus our responsible 
business and sustainability-related efforts.
Material topics
Responsible 
Business 
Framework
References
Consumers 
and end 
users
  page 41
  page 40
Climate 
change
  page 41
  page 41
Our own 
workforce
  page 47
Workers in the 
value chain
  page 50
Affected 
communities
  page 40
Business 
conduct
  page 50
Investing responsibly
Considering relevant 
ESG factors throughout 
our investment process, 
and engagement with 
our fund managers.
  page 41
Community impact
Giving back to support 
local communities 
and regeneration.  
   
  page 40
Financial wellbeing
Enhancing financial 
wellbeing for our clients, 
our people and our 
communities. 
  page 40
Climate change
Taking action on climate 
change with the aim of 
achieving Group net zero 
by 2050. 
 
  page 41 to 46
People
Investing in long-term 
relationships so we can 
create success together.  
   
  pages 47 and 48
Good governance
Helping us to build trust, 
effectively manage risks 
and deliver against 
our priorities. 
 
  pages 49 and 50
  For additional detail on our 2024 activities 
see our Responsible Business report 
Our responsible business framework
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Strategic report
Governance
Financial statements
Other information

Our responsible business
Financial wellbeing
Enhancing financial wellbeing for our clients, our people, 
and our communities
Community impact
Giving back to support local communities and regeneration
We want to create lasting value in the places 
we live and work. We do this through the 
delivery of our FE programmes, volunteering 
time and skills in the local community, 
supporting the SJP Charitable Foundation and 
by providing added value to the charities 
funded by the Charitable Foundation. 
As a business, we encourage all employees to 
volunteer for two days a year in work time, with 
1,012 employees volunteering 10,065 hours in 
2024 (2023: 928 and 9,900). We know that 
volunteering has a much broader impact than 
direct support for the wider community. Of the 
414 employee volunteers who responded to our 
impact survey, 54% reported that volunteering 
improved at least one aspect of their wellbeing 
and 55% developed a skill that helped either 
their personal or professional lives. 
Supporting communities through 
our Charitable Foundation
Giving back to our communities has been 
a priority for SJP and part of our culture 
since day one, and the Charitable Foundation 
has been at the heart of this for more than 
30 years. The Charitable Foundation continues 
to thrive today, bringing our people together 
to achieve its ambition of making a positive 
and lasting difference to people’s lives. 79% 
of people supported through the Charitable 
Foundation report a substantive or 
transformational impact on their life (2023: 66%). 
SJP matches all donations and fundraising 
from the SJP community to the Charitable 
Foundation, raising a total £8.95 million in 2024 
(2023: £9.5 million). We also allocate some of 
our funding available under the Government’s 
Apprenticeship Scheme to support the 
development of people in the funded charities. 
The Charitable Foundation’s grant-making is 
focused on supporting small- and medium-
sized charities across four key areas: children 
and young people who are disadvantaged or 
have a disability, hospices, cancer, and 
mental health support. Additionally, the 
Charitable Foundation continues to support 
charities local to the SJP offices. This is 
facilitated through a network of Charitable 
Foundation Committees, which are made up 
of passionate SJP employees and advisers. 
	Read more about the Charitable 
Foundation sjpfoundation.co.uk
Financial wellbeing is a key component of a 
thriving society and we work hard to improve 
people’s financial lives. When we talk about 
financial wellbeing, we mean the feeling of 
being financially confident, included, resilient, 
and prepared for the future.
We remain committed to creating a positive 
impact for our clients, advisers, employees, 
and the communities we serve. Through our 
advice proposition, targeted initiatives, 
strategic partnerships, and a focus on 
financial education (FE), we aim to ensure that 
our business acts to support sustainable 
growth, economic resilience, and societal 
financial wellbeing. 
Our clients
Our greatest impact on financial wellbeing is 
delivered through the trusting relationships 
our advisers build with their clients and the 
invaluable advice provided. This can lead to 
both financial and non-financial benefits. 
More detail on the value of financial advice 
and the part we play is discussed in the 
business model section. 
We recognise that people are unique with 
different needs and ambitions. We always 
put our clients’ needs at the heart of every 
conversation and seek to understand their 
individual circumstances, including how 
much knowledge they have about money 
and what financial wellbeing means to them. 
We continue to develop our approach to 
supporting clients in vulnerable circumstances. 
Specialists from across the business have 
supported the continued professional 
development of our advisers, to enhance 
our services to our most vulnerable clients 
and avoid foreseeable harm. This includes 
increasing the educational resources 
that accompany our mandatory training. 
Our Academy curriculum also features case 
studies to prompt discussion on tailoring 
advice to support accessibility needs.
Our people
We all experience major life events or 
milestones, and these are often the biggest 
prompts for people to seek financial advice. 
We know receiving financial advice is 
something many of our employees find 
invaluable. During 2024, we launched a 
panel of advisers to make advice more 
available to our people. This enhances 
the self-serve financial education toolkit 
available to employees, which includes 
seminars, videos and podcasts designed 
to empower informed decision-making.
Our communities
Supporting wider communities to develop 
their financial literacy and improve their 
day-to-day money management skills, is 
pivotal to our societal financial wellbeing 
ambitions. We do this by delivering FE 
through a combination of funding strategic 
partnerships, such as Young Enterprise, 
RedSTART and Help for Heroes, and through 
face-to-face volunteering in schools. In 
2024, we reached over 16,600 young people 
through our FE initiatives (2023: 10,008).
Our network of committed advisers and 
employees directly engage with young 
people from wide-ranging backgrounds. 
Their efforts help foster a financially 
informed generation who are empowered 
to make confident future financial 
decisions. 77% of the young people who 
responded to our feedback survey feel 
more confident managing their money 
day-to-day after attending one of our 
workshops (2023: 81%).
Thank you 
The Charitable Foundation thanks everyone 
who has contributed and is grateful for the 
continued and generous support of the SJP 
community in the UK, Ireland, Middle East 
and Asia, and that of the SJP Group, who 
year on year provide outstanding support in 
donations, fundraising and volunteering time. 
The ongoing enthusiasm, creativity and 
willingness to give back is both inspiring and 
an agent for positive and sustained change in 
our communities both in the UK and overseas. 
Across 2024, we supported 981 charities, a 14% 
increase on 2023, helping those in need of 
support when they need it most.
12.8m 
People supported since 1992
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Financial statements
Other information

Investing responsibly
Considering relevant ESG factors throughout our investment 
process, and engagement with our fund managers
We believe considering how companies 
approach ESG risks and opportunities can 
help our fund managers identify resilient 
businesses to invest in over the long term. 
Our job is to ensure our managers are 
managing these risks, and capitalising on 
opportunities, to deliver value for our clients.
Responsible 
investing
 ESG risks and 
opportunities 
Engagement
=
+
We apply this approach across our entire fund 
range. Our Sustainable & Responsible Equity 
Fund goes above and beyond this for clients 
that wish to go further. The fund has been 
granted a ‘sustainability focus’ label by the 
FCA under the new Sustainability Disclosure 
Requirements, and aims to invest in 
companies that make a positive contribution 
to the planet and/or people. The bar to be a 
labelled fund is high and we are proud the 
fund is one of a minority in the UK to achieve 
one. Our discretionary fund management 
service provides the option to invest 
according to a client’s specific values 
and objectives.
ESG risks and opportunities
Our fund managers must meet our minimum 
standards. They must be signed up to the 
United Nations supported Principles for 
Responsible Investment (PRI) and cannot invest 
in companies on our exclusions list. We monitor 
our fund managers through our annual 
responsible investment manager assessment. 
For additional oversight, we use company 
ESG data to check whether fund managers’ 
portfolios align with the approach they set 
out in their responses to this assessment. 
If data seems inconsistent, we will engage 
with the manager to understand why. 
We use this information, alongside our 
responsible investment manager 
assessment, to prioritise our engagements 
with managers throughout the year. 
Engagement
Engagement can be a means of enhancing 
investment returns. We approach 
engagement in the following four ways:
1.	 We engage with our fund managers. 
2.	 Our fund managers engage with the 
companies they invest in. 
3.	 Our engagement partner, Robeco, 
engages with companies on our behalf. 
This strengthens the engagement 
undertaken by our fund managers. 
4.	 We collaborate with industry initiatives to 
encourage better sustainability practices 
and disclosure. 
Since our baseline year, 2019, we have 
reduced the weighted average carbon 
intensity of our investments 1 by 43.9% as at 
31 December 2024 (2023: 39.4%2), exceeding 
our interim target of a 25% reduction by 2025. 
  Read more about our responsible 
investment approach 
1	
This excludes real estate funds and Rowan Dartington assets. 
2 	 As part of developing our new interim targets we have revised our calculation methodology and hence amended 
our 2023 reduction in weighted average carbon intensity from 43.8% to 39.4% since our baseline year 2019.
Our responsible business
Climate change
Taking action on climate change with the aim of achieving Group 
net zero by 2050
We recognise the importance of supporting 
the transition to a lower-carbon economy and 
SJP remains committed to its Group net zero 
by 2050 goal.
Climate transition planning
The Transition Plan Taskforce guidance is 
proving invaluable in developing our plans. 
In 2024, we analysed where we have material 
impacts and what actions we must prioritise 
to progress impactful, realistic pathways. 
This exercise revealed that, although our 
actions can achieve meaningful impact, 
we are significantly dependent on the broader 
UK economy’s transition to achieve net zero. 
This includes decarbonisation plans for 
the UK grid, rail, air travel and wider industry. 
We therefore challenged our ambitions and 
determined it was also necessary to reduce 
our reliance on carbon offsetting. As a result, 
we will be updating our interim targets, 
supported by data-driven insights and 
actionable roadmaps. We believe this is 
the right thing to do and reflects our vision 
of a credible long-term strategy. 
Progress in 2024
 

Our DMA verified that most of our 
climate impact is generated through our 
investments, which remain a key focus. 
We aim to set our new investment 
emissions target during 2025. 
 

Reviewed our existing ambitions and 
agreed to remove our near-term 
operations target of climate positive in 
2025, as this relied too heavily on carbon 
offsetting to be a credible achievement. 
A new, science-led target will be set in 2025 
as part of our evolving approach. 
 

Began rigorously reviewing our Partnership 
and supply chain targets of net zero by 
2035, to be updated in due course. 
 

Assessed which Scope 3 emissions 
categories are applicable to SJP to identify 
any gaps (see other information section). 
 

Launched an employee electric or plug-in 
hybrid vehicle salary sacrifice scheme. 
 

Implemented policies to curb business 
travel, reducing travel emissions by 13%. 
 

We continue to use our utility analytical 
software and a carbon tracker to identify 
and remediate inefficiencies in our heating 
and cooling system optimisations, 
alongside identifying and implementing 
other energy efficiency initiatives.
 

Maintained our zero waste to landfill policy 
across all UK properties where we oversee 
waste collection.
We remain fully committed to maximising our 
contributions towards a global sustainable 
future. Our climate transition planning focuses 
on four key areas to drive progress: 
1.	 Efficiency: Taking an informed approach 
to improving energy and resource 
efficiency to minimise waste, travel 
and more.
2.	 Insight-led action: Using a data-led 
approach to identify initiatives that deliver 
the greatest impact. 
3.	 Engagement: Collaborating with key 
stakeholders to drive awareness, action 
and transparency.
4.	 Embedding sustainability: Further 
integrating sustainability into our risk 
management, culture and governance. 
  Read more about our evolving climate 
approach on pages 13 to 15 of our 
Climate report 2024 
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Our responsible business
Our climate-related risk management 
This year we have strengthened our climate 
risk management approach through the 
completion of a DMA and integrated this with 
Group-wide risk management. In particular, 
our DMA scoring was calibrated to the Group 
risk appetite, helping to ensure the robustness 
and consistency of the process. Full details of 
our group-wide risk approach, including 
climate-related risk management, are 
available in the risk and control management 
section, pages 30 to 34. 
Our material climate-related  
risks and opportunities
The DMA provided a comprehensive 
evaluation of material climate-related risks, 
opportunities and impacts across our 
value chain. For these areas, we are focused 
on ensuring effective governance, risk 
management and robust metrics and 
tracking. To ensure appropriate prioritisation of 
action, subject matter experts (SMEs) across 
our business have agreed the timeframes over 
which SJP’s material climate-related risks and 
opportunities could manifest. We appreciate 
that climate change implications could 
extend beyond the five-year planning horizon 
used in our financial sensitivity analysis 
process (own risk and solvency assessment). 
Therefore, these timeframes are reviewed 
annually and adjusted according to evidence.
We identified five climate-related risks which 
we consider to amplify four principal risks to 
the business. These are outlined in the table 
on the top-right. They were determined after 
considering all physical risk (acute, chronic) 
and transition risk categories recommended 
by the Task Force on Climate-Related 
Financial Disclosures. Physical risks were 
deemed immaterial to SJP given the nature of 
our business and mitigations in place. We also 
identified two climate-related opportunities, 
shown in the table on the bottom-right. 
  For a more detailed breakdown of our 
climate-related risks, opportunities and 
impacts, please see our Climate report 2024
Timeframes  
When we believe the risk/opportunity is most likely to materialise.
S
  Short Term – 0-5 years 
M   Medium Term – 6–9 years 
L
  Long Term – 10+ years
Principal risk 
amplified 
Underlying climate-
related risk(s) identified 
in Climate report 2024
Timeframes
Description of risk and impacts
Example mitigation  
(full list in Climate report 2024 pages 17 to 21 and 35)
Transition risks
Strategy 
and change
Reputation risk –  
greenwashing; and
Reputation risk – 
action failure
S  
M
Loss of prospective or existing clients due to 
negative publicity caused by greenwashing, 
accusations of greenwashing, or failure to 
contribute to tackling climate change.
We have updated our fund labels to align 
with the FCA’s Sustainable Disclosure Rules.
Client 
proposition 
Market risk – 
client offering
M
Client perceptions of how well our product 
offering aligns with their climate preferences 
could influence both new business inflows 
and the retention of existing clients and 
market share.
Clients with an ESG focus are made aware of 
our specialist Sustainable and Responsible 
Equity Fund, which has a ‘sustainability focus’ 
label and aims to invest in companies that make 
a positive contribution to the planet  
and/or people. 
Regulatory 
and 
legislative
Policy & legal – 
regulatory compliance
M
Increased costs for continued compliance 
given enhanced climate-related disclosure, 
governance and risk management 
obligations. Risk of regulatory fines if 
we fail to comply.
We have begun preparatory work towards 
alignment with aspects of emerging regulations, 
such as the IFRS Sustainability Disclosure 
Standards.
Financial
Market risk – 
investments value
M
Financial risk of losses on investments 
caused by climate-triggered physical and 
transition-related risks adversely affecting 
investment values.
The risk is primarily minimised through 
matching our assets to policyholder liabilities 
(asset-liability matching).
Title & timeframes
Description 
Actions taken
Opportunity
Market – client offering 
S
 
M  
L
The potential impact on the business includes 
the ability to attract new clients, and retention/
growth of market share.
The client attraction and retention 
opportunity for SJP arising from 
developing new sustainable investment 
solutions, demonstrating our 
commitment to managing climate 
impact throughout our clients’ financial 
journey.
 
 Continuing to offer our Sustainable and Responsible 
Equity Fund to clients
 
 Regularly reviewing our offering to consider whether 
there is demand for further sustainable products 
 
 Our personalised approach means we can advise 
clients in line with their goals, including ESG
Reputational benefits 
S
 
M
The potential impact on the business includes 
strengthening client trust and retention/growth 
of market share.
SJP realises the potential benefits of 
aligning with our clients’ expectations 
and values.
 
 Having clear minimum expectations for fund 
managers on ESG
 
 Taking a data-driven approach to setting 
new interim emissions targets
 
 Reducing our reliance on carbon offsets
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Our responsible business
Climate scenario analysis
Our climate scenario analysis shows that our 
business model remains resilient to climate-
related risks. Scenario analysis relies on key 
assumptions outlined in the other information 
section. As such, it is not intended to be an 
accurate prediction. Nonetheless, scenario 
analysis is a valuable tool to identify the 
potential impacts of climate change on our 
business. We annually model climate-related 
physical and transition risks to our investment 
universe based on three climate pathways, 
shown below. These pathways were modelled 
in consultation with a leading climate 
scenario modelling agency, and are based on 
the Phase III climate scenarios constructed by 
the Network for Greening the Financial System 
(NGFS). NGFS is known for its research in this 
field and is widely used in the finance industry. 
The results of our scenario analysis provide 
an opportunity to test the effectiveness of 
our climate-related risk mitigations. We aim 
to maintain or strengthen those measures 
that deliver the greatest resilience against 
the following impacts. 
Impacts and resilience
We focused our impact analysis on estimating 
the risk-adjusted value of our investment 
universe, the most material part of our 
business, broken down by sector, company 
and geography. Transition risks to our 
investments were highest in the Orderly 
scenario, disproportionately impacting 
equities in companies sensitive to 
decarbonisation. Climate risk was greatest 
for investments vulnerable to physical risks 
in the Hot House World pathway. This remains 
the scenario that could most negatively 
impact our business model, in the ways 
described below. 
As SJP’s income is largely derived from funds 
under management, a reduction in the value 
of our investments due to climate risk could 
also decrease revenue, impacting profitability. 
This impact was possible under all scenarios 
tested. However, our modelling shows that 
once mitigating controls (described on the 
right) are taken into account, our business 
remains resilient to all three climate-related 
scenarios tested. 
The key mitigations driving our resilience are: 
 

Asset-liability matching: To ensure 
the resilience of our business model to 
climate-related market impacts, our 
liabilities to clients are fully matched by 
our invested assets. Much of our income 
and costs also fluctuate with asset values. 
As they rise or fall in tandem, impacts 
on our Group’s financial position and 
profitability are minimised. This ensures 
resilience against all three climate 
scenarios below.
 

Fund manager minimum standards: 
As part of our annual assessments, 
we evaluate all our fund managers’ 
approaches to climate scenario analysis 
to ensure they are considering climate-
related risks in their investment approach 
and decision-making.
 
  Read more about our scenario analysis, 
climate-related risks and resilience in 
our Climate report 2024
Our scenarios
+1.5°C
Orderly –  
Net Zero 2050 
Approximate global warming by 2100: +1.5°C
Assumes climate policies are introduced immediately 
and implemented smoothly, reflecting our ambition 
as a Group.
+3°C
Hot House World 
 
Approximate global warming by 2100: +3°C
Assumes only current policies are preserved, resulting 
in continued emissions increases and a minimum of 
3°C warming.
+1.5°C  to 
+2°C
Disorderly –  
Delayed 
Transition
Approximate global warming by 2100: +1.5°C to +2°C
Assumes global emissions do not decrease until 2030, 
followed by an ambitious policy response thereafter. 
At the time of writing, this appears to represent the 
current level of warming globally.
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Our responsible business
Our climate change metrics and targets
To ensure our efforts remain focused on reducing emissions, we track data relating to a variety of metrics as listed below. We are in the process of developing additional key performance 
indicators to supplement these.
Area
Metric
Description
Risk/opportunity
Target
Progress
Investment 
universe
Weighted 
average 
carbon 
intensity 
(WACI)
WACI is a measure of investment emissions that shows us how 
much carbon our investments produce, on average, for every 
pound (£) of revenue they generate. This allows us to assess 
how carbon-efficient or carbon-intensive the companies 
we invest in are relative to others. 
For more details on how this calculation works and the carbon 
intensity of our investment funds, refer to our TCFD product report. 2
We separately track total investment emissions (see ‘Absolute 
financed emissions’ below).
Transition – 
reputation risk
Reduce the carbon intensity of our portfolios 
by 25% by 2025 (base year 2019).1
Target successfully met. We aim 
to set a new interim target in 2025.
Opportunity – 
reputation benefits
Transition our investment portfolio to net 
zero greenhouse gas emissions by 2050.1
As at 31 December 2024 our 
portfolio has seen a 43.9% 
reduction in WACI since 2019.
  See our TCFD product report 2 
for more information 
Absolute 
financed 
emissions
Absolute financed emissions measure the total emissions 
footprint of our entire portfolio, taking into account its actual size, 
i.e. the total amount of money invested. This is in contrast to WACI 
(above), which tracks the emissions per dollar ($).
This covers our Scope 3, Category 15 emissions in line  
with the Greenhouse Gas Protocol and is PCAF aligned. 
Transition – 
reputation risk 
Opportunity – 
reputation benefits
No specific target – we believe intensity-based 
investment targets (see above) remain the better 
measure of sustainability and help to drive 
more meaningful progress since they focus 
on the overall carbon efficiency of investments 
rather than the total amount of investments 
held, which is influenced by business growth.
  See our TCFD product report 2 
for more information 
Sustainable 
funds under 
management
We track the total funds under management (FUM) in our 
Sustainable and Responsible Equity Fund. This allows us 
to assess demand for ESG investment product offerings 
to ensure we evolve with market expectations.
Transition –  
market risk
Opportunity – 
market – client 
offering
Whilst we do not have a specific FUM target for 
this fund, we continue to track this metric as a 
useful proxy of consumer sentiment towards 
sustainable products, to enable us to evolve 
our offering.
  See fact sheet for  
more information
Operations
Operational 
emissions
Scope 1, Scope 2 and limited Scope 3 categories of emissions 
in metric tonnes of CO2-equivalents. This helps us monitor 
emissions progress to ensure we are meeting our public targets.
SJP enhances its minimum regulatory carbon emissions 
disclosure requirements by voluntarily measuring and reporting 
against additional categories. See our full emissions disclosure 
on page 213 in the other information section of this Annual Report 
and Accounts.
As mentioned on page 41 we will be updating our operations 
interim target in 2025, supported by data-driven insights and 
actionable roadmaps. 
Transition – 
reputation risk 
Reduce our Scope 1 emissions by 50% by 2025.
Base year 2018, total 835 tonnes CO2e.
  Read more about our 
operational emissions targets 
and progress on page 213
Opportunity – 
reputation benefit
Eliminate our Scope 2 (market-based) 
emissions by 2025. 
Base year 2018, total 167 tonnes CO2e.
Transition – 
regulatory risk
Reduce our Scope 33 emissions by 50% by 2025. 
Base year 2018, total 10,380 tonnes CO2e.
1	
This metric covers approximately 89% of our overall FUM as at 31 December 2024. 89% represents the total market value of the funds considered in the reduction of weighted average carbon intensity calculations, expressed as a proportion 
of the total AUM for SJP’s core fund range. This includes all funds investing predominantly in equity and debt for listed corporates, as well as third-party funds held within funds of funds.
2	 The most recent TCFD product report is for the year ended 31 December 2023, and was published in June 2024.
3	 This target covers Scope 3 categories 3, 5, and 6. Additional Scope 3 categories are disclosed in our full emissions disclosure in the other information section of this Annual Report and Accounts. 
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Gross operational emissions
We continue to track and disclose the annual 
consolidated carbon emissions and energy 
usage for which St. James’s Place plc is 
responsible, providing a comprehensive view 
of our Group climate impact. Our emissions 
calculations are conducted by independent 
experts. To ensure accuracy and comparability, 
to calculate our emissions, they have used 
the requirements of the Greenhouse Gas 
Protocol’s Corporate Standard along with the 
UK Government GHG Conversion Factors for 
Company Reporting 2024, provided by the 
Department for Energy Security and Net Zero 
(DESNZ) and the Department for Environment, 
Food & Rural Affairs (DEFRA), as well as the IEA 
Emission Factors 2024. We follow an operational 
control consolidation approach to report 
our emissions. The coverage of our Scope 1 
and 2 emissions disclosed is 100% for 2024. 
Any estimates included in our totals are 
derived from actual data which have been 
extrapolated to cover the full reporting period. 
We collect and report our environmental data 
on a one-quarter lag, so this year’s reporting 
includes data from 1 October 2023 to 
30 September 2024.
Summary of emissions
The table below summarises our greenhouse 
gas emissions for the 2024 reporting year as 
per Streamlined Energy and Carbon Reporting 
(SECR) requirements, and our full emissions 
breakdown (including additional Scope 3 
categories) is shown in our full emissions 
disclosure in the other information section of 
this Annual Report and Accounts. Our Scope 1 
emissions remained relatively flat, indicating 
stable direct emissions from our operations. 
Whilst we note our Scope 2 emissions 
increased, we are pleased that this was 
largely driven by our push to electrify our fleet. 
Consumption from electric vehicles was up 
65% this year as we continued our shift 
towards more sustainable technologies.
As is typical for financial services companies, 
Scope 3 emissions remain the largest portion 
of our footprint. Encouragingly, our reported 
Scope 3 emissions did not increase despite 
growth in the business. This was primarily the 
result of decreased emissions from our 
property fund combined with our efforts to 
reduce transportation usage. This facilitated 
a 33% decrease in our flight emissions and 
a 13% reduction in overall business travel. 
  A full breakdown of our 2024 and baseline 
year numbers, as well as our global energy 
consumption, is available in our full emissions 
disclosure, in the Other information section 
on pages 213 and 214 of this Annual Report 
and Accounts.
Our approach to offsetting 
We believe beyond value chain mitigation 
(BVCM) is vital to the global net zero transition 
and we are therefore progressing alignment 
with the Science Based Targets initiative’s 
(SBTi) BVCM portfolio design principles. 
This means supporting nature-based solutions 
through offsetting programs, whilst prioritising 
decarbonising our operations. Since 2019, 
we have neutralised our residual operational 
emissions annually using carbon credits. 
For 2024, this involved offsetting 12,418 tCO2e. 
We recognise the heightened scrutiny of 
credit providers’ quality standards and have 
outlined our strengthened offset selection 
process in our Climate report 2024. 
Our responsible business
Carbon emissions disclosure
Scope
Current reporting year (2024) 
Comparison reporting year (2023) 
UK 
Global  
(excluding UK) 
Total
UK 
Global  
(excluding UK) 
Total
Energy consumption 1 used to calculate emissions (kWh)
11,155,499.63
220,472.68
11,375,972.30
9,726,267.24
224,976.41
9,951,243.65
Scope 1 emissions (tCO2e) 
596.44
– 
596.44
572.5
– 
572.5
Scope 2 (location-based) emissions (tCO2e) 
1,656.37
104.88
1,761.24
1,383.89
113.42
1,497.31
Scope 2 (market-based) emissions (tCO2e)
750.18
101.98
852.16
577.54
111.47
689.01
Total gross Scope 1 & Scope 2 emissions / tCO2e 
(location‑based)
2,252.81
104.88
2,357.69
1,956.39
113.42
2,069.81
Total gross Scope 1 & Scope 2 emissions / tCO2e 
(market‑based)
1,346.62
101.98
1,448.60
1,150.04
111.47
1,261.51
Carbon intensity ratio: tCO2e (gross Scope 1 + 2) / MWh 
(market-based)
0.121
0.463
0.127
0.118
0.495
0.127
Emissions from WTT, T&D and WTT (T&D) (Scope 3)
677.08
 
576.55
Total gross tCO2e based on above (location-based) 2
3,034.77
 
2,646.36
Total gross tCO2e based on above (market-based) 2
 
 
2,125.69
 
 
1,838.06
1	
Energy consumption includes all energy related to Scope 1 and 2.
2	 We track and disclose additional Scope 3 emissions categories in our full emissions disclosure in the other information section of this Annual Report and Accounts. 
The table above sets out mandatory reporting on greenhouse gas emissions and global energy use pursuant to the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008, as amended by the Companies Act 2006 (Strategic Report and Directors’ 
Report) Regulations 2013 and the Streamlined Energy and Carbon Reporting (SECR) under the Companies (Directors’ Report) and Limited 
Liability Partnerships (Energy and Carbon Report) Regulations 2018.
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Strategic report
Governance
Financial statements
Other information

Our responsible business
Our Climate report
This year, we are reporting against the Task Force on Climate-related Financial Disclosures (TCFD) framework for the fourth time. Given its size and scale, our comprehensive Climate report 2024, 
which covers all 11 TCFD disclosures, can be found separately here: sjp.co.uk/ClimateReport2024. To aid readers of the Annual Report and Accounts, we provide a summary of the key Group 
disclosures from the report below. 
Summary of the Task Force on Climate-related Financial Disclosures (TCFD)
We are fully consistent with the TCFD recommendations and recommended disclosures. We have also considered the TCFD’s All Sector Guidance and consider SJP to be fully consistent with these.
  Recommendations we have been able to fully disclose against
Disclosure in this 
Annual Report and 
Accounts
Description
TCFD recommended disclosure
2024
Summary of our disclosures
Disclosure pages 
in the Climate 
report 2024
Governance 
	pages 49 and 59
Disclose the organisation’s 
governance around climate-
related risks and 
opportunities.
a) 	Describe the Board’s oversight of climate-related risks and opportunities.
 
We have provided an overview of how 
we govern climate-related risks and 
opportunities, including references to 
training and KPIs. We identify our 
accountable leaders and provide more 
context on our subsidiaries.
	pages  
08 to 11
b) 	Describe management’s role in assessing and managing climate-
related risks and opportunities.
 
Strategy
	pages 34 to 37 
and 41 to 43
Disclose the actual and 
potential impacts of climate-
related risks and opportunities 
on the organisation’s 
businesses, strategy and 
financial planning where 
such information is material.
a) 	Describe the climate-related risks and opportunities the organisation 
has identified over the short, medium, and long term.
 
We have considered and outlined 
our short-, medium- and long-term 
climate-related risks and opportunities. 
Using this assessment, alongside our 
scenario analysis, we have considered 
their potential impact on us as a 
business and our resilience, and have 
incorporated the outputs into strategic 
planning.
	pages  
12 to 31
b) 	Describe the impact of climate-related risks and opportunities on the 
organisation’s businesses, strategy, and financial planning.
 
c) 	Describe the resilience of the organisation’s strategy, taking into 
consideration different climate-related scenarios, including a +2°C 
or lower scenario.
 
Risk 
	pages 30 to 38 
and 42
Disclose how the organisation 
identifies, assesses and 
manages climate-related risks.
a) 	Describe the organisation’s processes for identifying and assessing 
climate-related risks.
We have outlined the key climate-
related risk processes we follow to 
identify, assess and manage our 
climate-related risks and opportunities, 
along with an overview of how we 
integrate this into our risk management 
process.
	pages  
32 to 35
b) 	Describe the organisation’s processes for managing climate-related risks.
c) 	Describe how processes for identifying, assessing and managing 
climate-related risks are integrated into the organisation’s overall risk 
management.
Metrics and 
targets
	pages 44 to 45 
and 212 to 213
Disclose the metrics and 
targets used to assess and 
manage relevant climate-
related risks and opportunities 
where such information is 
material.
a) 	Disclose the metrics used by the organisation to assess climate-related 
risks and opportunities in line with its strategy and risk management 
process.
We have listed our key climate-related 
metrics including our Scope 1, 2 and 3 
greenhouse gas emissions, our progress 
against targets and the impact of our 
investment proposition on our exposure 
to carbon-intensive companies.
	pages  
36 to 43
b) 	Disclose Scope 1, Scope 2 and, if appropriate, Scope 3 greenhouse gas 
(GHG) emissions, and the related risks.
c) 	Describe the targets used by the organisation to manage climate-
related risks and opportunities and performance against targets.
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Strategic report
Governance
Financial statements
Other information

People
Investing in long-term relationships so we can create success together
Our business is built around people 
and strong, trusted relationships. 
We understand that how we make 
connections and the environment 
we create are essential to 
our success. 
We know that meaningful engagement with 
all of our stakeholders is essential, including 
clients and employees. See more detail in the 
section 172(1) statement section.
Client satisfaction and retention
In early 2024 we conducted a client survey 
which received 61,206 responses. The 
feedback indicated good client sentiment 
with 82% (2023: 81%) of clients being satisfied 
with their overall experience with us, 79% 
(2023: 79%) advocating for us, and 68% (2023: 
66%) believing we offer value for money. Given 
the challenging macroeconomic environment 
in the year prior to the survey, we are pleased 
with these results. For 2025 we intend to 
change our client surveying approach by 
conducting smaller, more regular surveys 
during the year to obtain more timely feedback 
which reflects sentiment throughout the year.
Value for money 
2020
2021
2022
2023
2024
72%
83%
62%
68%
63%
Overall satisfaction
2020
2021
2022
2023
2024
86%
94%
87%
82%
81%
Employee wellbeing
Striking the right balance between work 
and personal lives, while caring for one’s 
own wellbeing, and those of others, can be 
challenging. SJP is committed to supporting 
our colleagues, ensuring their health and 
wellbeing remain a top priority, and this was 
highlighted by senior leaders in our townhalls 
during the year. We shared a reminder of all 
the resources and support available to help 
sustain mental and physical wellbeing through 
the period of change in the business. This 
includes online resources to help people build 
resilience and maintain a healthy work-life 
balance, a 24-hour employee assistance 
programme, private health insurance, 
and discounted gym memberships. 
When needed, we assess the adjustments 
that can be made to the working environment 
or working pattern so employees with a 
disability, impairment or long-term condition 
can take up opportunities or enhance their 
role. We also aim to assist employees who 
become ill or disabled, for example, by 
arranging appropriate support and training. 
Our new workplace adjustments policy 
provides guidance in relation to these.
Reward and benefits
In our 2023 employee survey more clarity was 
asked for around our annual salary review 
and promotions processes. During 2024 we 
have simplified and communicated our 
processes for these, and in our end-of-year 
annual salary review we prioritised those who 
were below the market median and our 
lower-paid colleagues. 
We are working towards improving our 
ethnicity and gender pay gaps which we 
report on in our annual Pay Gap report. 
This is hosted on our website and on the 
Government’s gender pay gap service. 
We had 70% employee participation in 
our all-employee Share Incentive Plan and 
Sharesave Plan following our annual invitation 
period to eligible employees. Share 
participation creates a strong sense of 
ownership and interest in the performance 
of the business.
SJP provides a comprehensive benefits 
package for employees, including a minimum 
pension contribution of 10%, protection 
benefits such as life cover, critical illness and 
income protection, alongside salary sacrifice 
and payroll benefits. We are proud that our 
maternity and paternity leave is an enhanced 
benefit of 26 weeks of full pay. 
Learning and development 
At SJP we are committed to providing and 
investing in the personal development of our 
people to enhance their knowledge, abilities and 
individual skills essential for high performance.
Our learning platform drives learning initiatives 
throughout our organisation and caters to 
both employees and our Partnership network. 
We provide personalised and engaging 
learning experiences, with a focus on on-
demand digital content, peer-to-peer learning, 
instructor-led sessions, and collaboration with 
internal coaches and mentors. The platform 
supports learners with additional needs by 
blending a mix of text, audio, face-to-face, 
video, and interactive content. Our video 
content has the availability of screen reader 
compatible transcripts and closed captions. 
We seek input from learners with disabilities 
to help our learning methods meet diverse 
needs. As a mark of learners’ satisfaction with 
their learning on our platform, the L&D team’s 
net promoter score is 76.4% (2023: 72.51%1) 
against an industry average of 48%.2 
Our virtual reality immersive technology 
is growing rapidly, with workshops available 
for employees covering topics such as 
communication and negotiation using 
AI software, in addition to vulnerable client 
roleplays for our Partnership, enhancing their 
empathy training and support for clients in 
vulnerable circumstances. For more information 
on the professional development support we 
provide our Partnership (see business model).
We are committed to investing in the skills that 
we require to be successful as an organisation, 
now and in the future. The 2024 leadership 
theme of psychological safety linked high 
performance, healthy corporate culture and 
good client outcomes.
We offer employees Apprenticeship Levy 
funded programmes as part of their 
professional development, with 50 people 
enrolling during the year. Our early careers 
programmes saw 11 graduates and 22 
apprentices hired across our business.
1	
72.51% amended from 74.4% reported in 2023 Annual Report and Accounts. We are able to analyse data from a wider 
range of learning programmes and events than in previous years, so the collection methodology has been improved.
2 	 Source: ‘Metrics the Matter’ Learning Analytics platform (N=2,258,000).
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Our responsible business
Strategic report
Governance
Financial statements
Other information

1 	 Employees may appear in more than one of the 
data points and graphs presented on this page.
2 	 We have defined senior roles within our core 
employee base as a combination of GEC and 
their senior direct reports3 and managers and 
decision-makers.4
3	 The GEC and their senior direct reports; this 
includes the Company Secretary and excludes 
administrative and executive support staff such 
as personal assistants and executive assistants.
4 	 Managers and decision-makers are defined as 
employees who have responsibility for planning, 
directing or controlling activities of the Company, 
or a strategically significant part of the Company.
5 	 Gender information is an evolving area of reporting 
and there are a variety of different frameworks 
requiring disclosures under different definitions 
and calculation methodologies. As a result, not 
all of our statistics will align to each other. 
6 	 We have restated our 2023 numbers for ‘managers 
and decision-makers’ from 108 females and 206 
males to 107 females and 239 males, and for ‘total 
employees’ from 1,214 females and 1,084 males to 
1,612 females and 1,442 males, following the 
identification of a gap in the data.
7 	 Includes GEC and their senior direct reports.
8 	 Relates to our core employee base.
For UKLR6.6.6 R(9 to 11) Board and executive management diversity disclosures please refer to pages 74 and 75.
The following figures and charts for race 
and ethnicity, gender, sexual orientation 
and disability are based on voluntary 
employee diversity disclosures for our core 
employee base as at 31 December 2024.
Minority ethnic representation 8
GEC and their senior 
direct reports 3
90.6%
White
2023: 91.7%
9.4%
Asian, Black, 
Mixed, Other
2023: 8.3%
0%
Prefer not to say
2023: 0%
All  
employees7
89.4%
White
2023: 90.8%
9.5%
Asian, Black, 
Mixed, Other
2023: 8.2%
(see ethnicity graph on 
the right for breakdown)
1.1%
Prefer not to say
2023: 1.0% 
At 31 December 2024 we had 3,334 
employees, of which 3,060 were in the UK 
(31 December 2023: 3,054 employees, of 
which 2,798 were in the UK). A breakdown 
of our workforce by gender is shown below.
Gender 5
GEC and their senior direct reports 3
25
Female
2023: 16
46
Male
2023: 37
Managers and decision-makers 4, 6
127
Female
2023: 107
248
Male
2023: 239
Total employees6
1,769
Female
2023: 1,612
1,565
Male
2023: 1,442
Inclusion and diversity (I&D)1 
As a company, we believe I&D is an essential 
part of creating a great place to work and a 
high-performing organisation. In early 2024 
we announced our updated I&D-related 
targets, for our core employee base, 
reinforcing our commitment to sustaining 
and accelerating progress. We are pleased 
to report that we are making good progress 
towards these targets. These commitments 
are to achieve: 
 

40% female representation on the Board by 
2025. See page 66 for Board composition.
 

40% female representation in senior roles2,5 
by 2028 (37.3% as at 31 December 2024).
 

10% minority ethnic representation in our 
GEC and their senior direct reports3 by 2027 
(see figures on the right).
 

12% minority ethnic representation by 2028 
(see figures on the right).
The voluntary diversity disclosure rate of our 
core employee base is 75.3% (2023: 75.3%) 
and informs our deliberate actions to drive 
positive change. 
Our I&D approach
Our approach to I&D remains focused 
on attracting, retaining and developing 
diverse talent. This includes giving full 
and fair consideration to all applications 
for employment, fostering an inclusive 
environment with equal opportunities for 
employees to build their careers, irrespective 
of their background or characteristics, 
including disability. Our continued focus on 
I&D has led to improvements in our metrics as 
shown to the right. In 2024 we also introduced 
two new working groups focused on inclusion 
and continued to collaborate with our I&D 
Community Networks to drive engagement 
and understanding. This included the 
celebration of key events, intended to 
raise awareness of issues and provide the 
opportunity for open discussion and learning 
in a safe environment. 
Gender 5
Sexual Orientation 
Ethnicity 
Disability 
	 Female  	
53.5%
	 Male  	
45.1% 
	 Non-binary  	
0.2% 
	 Other  	
0.0%
	 Prefer not 
to say (PNS)  	
1.2%
	 Heterosexual  	 92.5%
	 Bisexual  	
2.1%
	 Gay/lesbian  	
1.6%
	 Other  	
0.4%
	 PNS  	
3.4%
	 White  	
89.4%
	 Asian  	
5.8% 
	 Mixed  	
1.9%
	 Black  	
1.5%
	 Other  	
0.2% 
	 PNS  	
1.1%
	 Without a  
disability  	
85.1%
	 With a  
disability  	
12.1%
	 PNS  	
2.8%
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Our responsible business
Strategic report
Governance
Financial statements
Other information

Our responsible business
Good governance
Helping us to build trust, effectively manage risks and deliver against our priorities
Good governance drives efficient 
decision-making and thoughtful 
delegation, allowing us to effectively 
deliver on our objectives as a 
business and our commitments 
to stakeholders. It underpins our RB 
approach with the overall strategy, 
including for climate, determined at 
Group level.1 
Sustainability governance framework
We have specific governance forums at 
Board, executive and management level 
which oversee and manage responsible 
business-related risks and opportunities for 
the wider Group. By engaging with relevant 
stakeholders, we ensure we remain focused 
on progressing towards our ambitions and 
maximise the probability of proactively 
identifying risks and capitalising on 
opportunities, strengthening outcomes 
for clients and all stakeholders alike. 
1 	 Subsidiary boards hold the responsibility for corporate 
governance for their respective companies, and are 
informed and aligned with Group strategy, including 
on climate.
Chief Executive Officer (CEO)
The CEO sets the tone of SJP’s approach to being a responsible 
business. They are supported by the GEC, who facilitates the execution of 
responsible business-related activity. The accountable Board Director 
for our climate approach is the CEO who has received individual 
climate knowledge sessions in addition to those received at Board. 
Group Audit Committee
The Group Audit Committee 
reviews key regulatory reports, 
including the Climate report.
Group Nomination and 
Governance Committee
The Group Nomination and 
Governance Committee reviews 
biannual updates on our 
responsible business approach 
with an I&D focus.
Group Remuneration 
Committee
The Group Remuneration 
Committee reviews key 
regulatory reports, including 
our Pay Gap reports.
Group Risk Committee
The Group Risk Committee 
supports review of responsible 
business risks including our 
climate‑related risks. Risk 
management and controls 
are discussed in detail on 
pages 30 to 38.
Group Executive Committee (GEC) 
Working Groups
There are a number of working groups consisting of subject matter experts from across the business and covering key responsible business topics. 
This includes environment and climate change, I&D, financial wellbeing, and modern slavery and human trafficking.
Chief Risk Officer (CRO)
The CRO is supported by the Risk Oversight Group, which provides 
oversight of the effectiveness of the Group’s risk management 
framework, including climate-related risks and opportunities.
Chief Corporate Affairs Officer (CCAO)
The CCAO holds the senior management function for climate and has 
oversight of our responsible business approach and related policies, 
supported by the Responsible Business Advisory Group. 
Investment Executive Committee
The Investment Executive Committee is responsible for executing 
responsible investment principles, including those linked to climate.
Responsible Business (RB) Advisory Group
The RB Advisory Group is responsible for driving forward our responsible 
business ambitions, including identifying and considering climate-
related risks and opportunities. The group covered climate change 
topics at four meetings in 2024.
SJP plc Board
The Board sets the strategic direction in relation to our Responsible 
Business approach. This covers our entire Framework with a focus 
on financial wellbeing, investing responsibly, climate change, 
community impact, people and good governance. More detail 
on the Board’s climate-related decision-making on page 59.
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Strategic report
Governance
Financial statements
Other information

Human rights 
SJP is committed to respecting and 
supporting the protection of internationally 
proclaimed human rights and managing 
our business in an ethical manner, with no 
tolerance for the abuse of human rights 
(including modern slavery). Our approach 
to human rights includes:
 

All employees have access to our code of 
ethics and equal opportunities policies, 
which make it clear that we oppose all 
forms of unfair discrimination or 
victimisation. 
 

Our bullying and harassment policy sets 
out that these are unacceptable forms of 
behaviour and SJP is committed to taking 
proactive measures to prevent all forms of 
bullying and harassment. In aid of 
identifying and addressing any issues, we 
monitor our workplace culture through the 
Workforce Engagement Panel, employee 
engagement surveys, exit interviews and 
employee relations case numbers. In 2024 
we launched mandatory Equality Act 
training which covers harassment and 
discrimination. 
 

Our focus on I&D and employee wellbeing, 
as discussed earlier in this chapter, 
provides detail on how we work to prevent 
negative impacts on these human rights 
related topics.
 

We are committed to respecting the health 
and safety of workers. We gather accident 
and illness data which is reported to the 
Health and Safety Committee quarterly. 
Due to our office environment the risk of 
accidents remains low.
 

We respect the dignity of the individual 
and support the right of employees to 
freedom of association, join trade unions 
and engage in collective bargaining in 
accordance with local law.
 

More broadly, our supply chain due 
diligence and ongoing oversight seek 
to secure evidence of good practice in 
relation to human rights. Recognising the 
impact of payment practices on workers 
in the value chain we are signatories of 
the Prompt Payment Code, which is 
encouraged by the Department for 
Business and Trade and demonstrates our 
commitment to good payment practices 
between ourselves and our suppliers.
In 2024 we reviewed our policies through 
a labour rights lens and updated them 
where appropriate. We also enhanced 
our longstanding commitment to respect 
human rights by publishing on our website 
a standalone Board-approved human rights 
policy.1 This encompasses our business 
operations and wider value chain.
Responsible procurement
Our procurement process is designed to 
ensure we meet our regulatory and business 
obligations. Our sourcing, outsourcing 
and supplier management policy requires 
effective, risk-based due diligence to 
be conducted on all new suppliers and 
outsourcers. Where applicable this includes 
an assessment of their approach to compliant, 
responsible, and sustainable procurement, 
including but not limited to their environmental 
sustainability, ethical and fair treatment of 
workers (including human rights), information 
security and financial crime prevention 
(including anti-bribery and corruption). 
We also require regular oversight by the 
business owners and relationship managers. 
This is supported by periodic reassessment of 
the due diligence throughout the term of the 
relationship; the frequency of this activity 
depends on the materiality of the supplier/
outsourcer, which is a measure of the risk 
they may pose to SJP and/or its stakeholders.
We are a Living Wage Foundation accredited 
employer and assess, where applicable, how 
our third parties remunerate their workforce. 
In some cases, we have ensured our 
commercial agreements reflect this 
requirement and we provide the supplier with 
the correct support to do so.
Anti-bribery and corruption
We have a zero-tolerance approach to bribery 
and corruption and aim to protect the SJP 
Group, our clients, shareholders, employees, 
and associated companies from any 
involvement. Our Board has responsibility 
for oversight of the Group’s financial crime 
prevention policy, which includes anti-bribery 
and corruption, and reviews this annually. 
Our employees and advisers are provided 
with annual training on money laundering 
and biennial training regarding other 
financial crimes including fraud, bribery 
and corruption, and facilitation of tax 
evasion through mandatory online training 
programmes. In 2024 SJP was not issued with 
any associated fines or penalties relating to 
corruption. Our anti-bribery and corruption 
policy statement is available on our website. 2
Mechanism for raising concerns
At SJP our speak up policy and the 
Whistleblowing Framework are key tools 
for our employees, Partnership and other 
stakeholders to raise any concerns, or to notify 
breaches of company codes or policies. 
Examples could include anything linked to 
anti-bribery and corruption, human rights, 
and bullying or harassment. All employees, 
advisers and their support staff are made 
aware of our Speak Up mechanisms in 
annual training. 
The Whistleblowing Framework strengthens 
our corporate governance by identifying risks 
early, safeguarding the company’s reputation 
and promoting a healthy culture. It plays a 
critical role in risk mitigation and trust building 
with stakeholders. 
In 2024 under the oversight of the 
Whistleblowers’ Champion and the 
Whistleblowing team, we provided clear, 
confidential and anonymous reporting channels 
for concerns to be raised without the fear of 
retaliation. We introduced an independent 
third-party reporting hotline, available 24/7, 
to provide additional reporting channels and 
enhance confidence in the Whistleblowing 
Framework. The Framework remained robust 
and effective, ensuring transparency and 
accountability with concerns raised 
appropriately addressed throughout the year. 
We comply with all jurisdictional whistleblowing 
laws and regulations applicable to our 
operations, including the UK Public Interest 
Disclosure Act 1998, Financial Conduct Authority 
Systems and Controls 18, Irish Protected 
Disclosures Act 2014 (amended 2022) and 
Dubai Financial Services Authority Rulebook 
General module section 5.4. To date, there 
have been no breaches of whistleblowing 
regulations. We continue to further enhance 
the Whistleblowing Framework with continued 
awareness and training across the Group. 
Further information, including relevant 
contact details, can be found on our website. 2
Data privacy 
We know how important it is to demonstrate 
responsibility as data custodians, protecting 
the privacy of all those with whom we interact. 
We are committed to ensuring strong data 
protection standards, which is integral to our 
success as a trustworthy organisation. During 
2024 we launched mandatory training on 
information security.
SJP adheres to the requirements of the UK 
Data Protection Act 2018 and relevant data 
protection regulations in the countries in 
which we operate. We ensure that any transfer 
of a data subject’s personal data outside the 
UK is done with the appropriate safeguards in 
place, as per the Information Commissioner’s 
Office guidance, and only to third parties with 
whom we have a contracted business 
relationship. Our privacy policy is publicly 
available on our website. 3
1	
sjp.co.uk/responsiblebusiness
2	 sjp.co.uk/about-us/corporate-governance
3	 sjp.co.uk/site-services/privacy-policy
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Our responsible business
Strategic report
Governance
Financial statements
Other information

Non-financial and sustainability information statement
This section of the Annual Report and Accounts constitutes the St. James’s Place non-financial and sustainability information statement, produced to comply with sections 414CA and 414CB 
of the Companies Act 2006. The following table sets out where, within our Annual Report and Accounts, we provide further detail on matters required to be disclosed under the sections of 
these sections of the Companies Act 2006. In particular, it covers the impact we have on the environment, our employees, social matters, human rights, anti-corruption and anti-bribery matters, 
policies pursued and the outcome of those policies, and principal risks that may arise from the Company’s operations and how we manage these, to the extent necessary for an understanding 
of the Company’s development, performance and position and the impact of its activity.
Reporting  
requirement
Relevant policies, 1 documents,  
or reports that set out our approach
Section(s) and page(s)
Anti-bribery 
and corruption 
 
 Group financial crime 
prevention policy
 
 SJP anti-bribery and 
corruption policy statement
Our responsible business (page 50), Report of the Group Audit Committee (page 84)
Business model
Our business model (pages 07 to 10)
Climate-related 
financial 
disclosures
 
 Climate report 2024
Governance structure (pages 49 and 59), systems and processes (pages 30 to 34), integration with wider risk 
management (page 34), material risks and opportunities and time periods (page 34 and 42), impact of material 
risks and opportunities (page 34 and 42), resilience assessment (page 43), targets (page 41 and 44), measuring 
progress (pages 44 to 45 and 213 to 214)
Employees
 
 Speak up policy
 
 Inclusion and diversity 
policy
 
 Health and safety policy
 
 Equal opportunities policy
 
 Employee handbook
 
 Employee reward policy
 
 Flexible working policy
Our responsible business (pages 47 to 48, 50, and 209 to 212), risk and control management (page 31), section 172(1) 
statement (page 59 and 63), Board performance review (page 71), Report of the Group Risk Committee (page 89), 
Report of the Group Nomination and Governance Committee (pages 74 to 75), Directors’ report (page 128)
Environmental 
matters
 
 Outsourcer and supplier 
management policy
 
 Zero waste to landfill policy
 
 Climate report 2024
Our responsible business (pages 39, 41 to 46 and 49), risk and control management (pages 34 to 38)
Non-financial 
key performance 
indicators
Our business model (page 07), our responsible business (pages 39 to 50), Report of the Group Audit Committee 
(pages 80 to 81)
Principal risks
 
 Risk management 
framework
 
 Group risk appetite 
statement
Risk and control management (pages 35 to 37)
Respect for 
human rights
 
 Group human rights policy
 
 Speak up policy
 
 Modern slavery statement
 
 Grievance procedure policy
 
 Equal opportunities policy
Our responsible business (pages 47 to 48 and 50)
Social matters 
 
 Group financial crime 
prevention policy
 
 Community engagement 
and volunteering policy
 
 GDPR and data protection 
policy
Our responsible business (pages 39 to 40 and 47 to 50), Section 172(1) statement (page 60), corporate governance 
report (pages 58 to 63), Report of the Group Nomination and Governance Committee (pages 72 to 75)
1 	 Group policies are regularly reviewed and third line monitors adherence.
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Strategic report
Governance
Financial statements
Other information

As part of the Annual Report and Accounts by the Directors it is a statutory 
requirement to produce a strategic report. 
The purpose of the report is:
 

to inform members of the Company and help them assess how the Directors have 
performed their duty under section 172(1) of the Companies Act 2006 (duty to promote the 
success of the Company).
The objective of the report is to provide shareholders with an analysis of the Company’s past 
performance, to impart insight into its business model, strategies, objectives and principal risks, 
and to provide context for the financial statements in the Annual Report and Accounts. 
The Directors consider that the report meets the statutory purpose and objectives of the 
strategic report. 
On behalf of the Board:
Mark FitzPatrick	
Caroline Waddington
Chief Executive Officer	
Chief Financial Officer
26 February 2025
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Approval of the strategic report
Strategic report
Governance
Financial statements
Other information

Governance
Corporate governance report 	
 54
Board of Directors 	
 55
Section 172(1) statement 	
 58
The role of the Board 
and its responsibilities 	
 64
Board composition, 
succession and evaluation 	
 66
Report of the Group Nomination 
and Governance Committee 	
 72
Report of the Group  
Audit Committee 	
 76
Report of the Group  
Risk Committee 	
 85
Report of the Group 
Remuneration Committee 	
 91
Directors’ report 	
 127
Statement of Directors’  
responsibilities 	
 130
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St. James’s Place plc  Annual Report and Accounts 2024
53
Strategic report
Other information
Financial statements
Governance

As a responsible business, we seek to operate with the highest standards of corporate 
governance, balancing the interests of a broad range of stakeholders in our decision-
making. Robust and proportionate governance remains critical to the successful 
delivery of our strategy. 
This report consolidates governance reporting, providing context that explains how the Company’s 
governance arrangements, and the Board’s activities, have contributed to the delivery of our strategy. 
As a result, you will find reporting that may be found elsewhere in other companies’ reports, including 
the section 172(1) statement.
Links between elements of this report and more detailed examples in the strategic report that seek 
to outline our approaches to themes within the Code are highlighted throughout.
Paul Manduca
Chair
In this section
1
 
Board leadership and 
Company purpose 
(section 172(1) statement)
  pages 55 to 63
12
 
Role of the Board and 
its responsibilities 
  pages 64 to 65
13
 
Board composition, 
succession and evaluation 
  pages 66 to 71 and also the 
Report of the Group Nomination 
and Governance Committee on 
pages 72 to 75
14
 
Audit, risk and  
internal control 
  See the Report of the Group Audit 
Committee and the Report of the 
Group Risk Committee on pages 
76 to 90
15
 
Remuneration 
 
  See the Report of the Group 
Remuneration Committee 
on pages 91 to 126
sjp.co.uk
St. James’s Place plc  Annual Report and Accounts 2024
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Corporate governance
The UK Corporate Governance Code 2018
The corporate governance report on pages 54 to 71 explains 
how the Board leads the Company’s approach to corporate 
governance, including an explanation that would enable 
shareholders to evaluate how the principles of the Financial 
Reporting Council’s UK Corporate Governance Code (the Code) 
have been applied in practice. 
The Board considers that the Company has complied  
with all of the principles and provisions of the Code  
(available at: www.frc.org.uk) during 2024.
Strategic report
Other information
Financial statements
Governance

Paul Manduca 	
NC
Chair of the Board
Date of appointment
Chair May 2021.  
Non-executive Director January 2021. 
Experience
Paul joined from Prudential plc, where he 
was chairman for eight and a half years.
He was also previously chair of Aon UK Limited, 
JPM European Smaller Companies Investment 
Trust plc and Templeton Emerging Markets 
Investment Trust plc. Paul was the senior 
independent director of Wm Morrison 
Supermarkets Plc, a non-executive director 
of KazMunaiGas Exploration & Production and 
chair of Henderson Diversified Income Limited. 
Prior to this, he served as founding chief 
executive officer of Threadneedle Asset 
Management Limited, director of Eagle Star 
and Allied Dunbar, chief executive officer, 
Europe of Deutsche Asset Management, 
global chief executive officer of Rothschild 
Asset Management, chair of Bridgewell 
Group plc and was a director of Henderson 
Small Companies Investment Trust plc.
External appointments
Paul is currently chair of W.A.G. Payment 
Solutions Plc. 
Mark FitzPatrick
Chief Executive Officer
Date of appointment
Chief Executive Officer December 2023.
Experience
Mark started his career with Deloitte in Cape 
Town, becoming a partner in 1997. He remained 
with Deloitte for 25 years building his industry 
focus in financial services in the UK, Europe 
and South Africa. He became group chief 
financial officer at Prudential plc in July 2017, 
before his role was broadened to include chief 
operating officer. He was appointed interim 
chief executive officer of Prudential plc in 
April 2022, standing down on 24 February 2023. 
External appointments
Mark chairs the audit and risk committees 
of the British Heart Foundation and is chair 
of the audit committee for the Scottish 
Mortgage Investment Trust.
Caroline Waddington
Chief Financial Officer
Date of appointment
Chief Financial Officer September 2024. 
Experience
A chartered accountant, Caroline began her 
career at Coopers & Lybrand. She subsequently 
held senior finance roles at Barclays Capital, 
RBS and Deutsche Bank before becoming 
chief financial officer for UK and EMEA at 
Credit Suisse. More recently she was chief 
financial officer for UBS Group’s UK Credit 
Suisse entities, as well as chief operating 
officer for Credit Suisse International.
External appointments
Trustee and member of the board and 
finance & audit committee of St Giles Trust.
NC   Member of Group Nomination 
and Governance Committee
AC   Member of Group Audit Committee
RK   Member of Group Risk Committee
RM   Member of Group Remuneration Committee
  Denotes Chair of Committee
  Full biographical details of each 
Director can be found here
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Board of Directors
1  
12  
13  
14  
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Other information
Financial statements
Governance

Emma Griffin 	
NC   RK   RM  
Independent Non-executive Director
Date of appointment
Non-executive Director February 2020.
Experience
Emma has previously been a non-executive 
director of SDCL Energy Efficient Income Trust 
plc, EDF Man Holdings Limited, AIMIA Inc and 
Enterra Holdings. From 2002 to 2013, Emma 
was a founding partner of the stockbroking 
firm Oriel Securities, which was sold to Stifel 
Corporation. In her early career Emma worked 
at HSBC, James Capel and Schroders. 
External appointments
Emma is currently a non-executive director 
of N.M. Rothschild & Sons Limited. She is also 
a non-executive director and chair of the 
Investment Committee of Industrial Alliance 
Financial Group, one of Canada’s largest 
insurance and wealth management 
companies, listed on the TSX. She is also 
a non-executive director of the private 
investment company Claridge and of 
one of its key holdings, Solotech. 
John Hitchins 	
NC   AC   RK  
Independent Non-executive Director
Date of appointment
Non-executive Director November 2021.
Experience
John has extensive experience of the financial 
services industry gained through his career as 
a senior audit partner and his non-executive 
directorships. John spent 38 years with 
PricewaterhouseCoopers LLP, specialising 
in financial services auditing and advisory 
services, before retiring in 2014. Since retiring 
from PricewaterhouseCoopers LLP he has 
undertaken a number of non-executive 
director roles with financial services 
companies alongside a role as a senior 
adviser to the Financial Reporting Council.
External appointments
Non-executive director and chair of the 
audit committee of Aldermore Group PLC. 
Lesley-Ann Nash 	
AC   RK   RM  
Independent Non-executive Director
Date of appointment
Non-executive Director June 2020.
Experience
Prior to joining the Company, Lesley-Ann 
stepped down as a director in the Cabinet 
Office of HM Government, where she spent 
six years leading a range of large-scale 
commercial and consumer programmes. 
Lesley-Ann was a managing director at 
Morgan Stanley from 1998 to 2009, having 
previously worked at UBS and Midland Bank. 
She is a Fellow of the Chartered Institute of 
Management Accountants (CIMA). She was 
a trustee of the North London Hospice for 
nine years. 
External appointments
Lesley-Ann is a non-executive director 
and chair of the joint nominations and 
remuneration committee of Homes England, 
non-executive director and chair of the 
remuneration committee of Workspace 
Group plc and non-executive director of 
the Confederation of British Industry (CBI).
  Full biographical details of each 
Director can be found here
NC   Member of Group Nomination 
and Governance Committee
AC   Member of Group Audit Committee
RK   Member of Group Risk Committee
RM   Member of Group Remuneration Committee
  Denotes Chair of Committee
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Board of Directors continued
Strategic report
Other information
Financial statements
Governance

Rosemary Hilary	
NC   AC   RK   RM
Independent Non-executive Director
Date of appointment
Non-executive Director October 2019.
Experience
Rosemary was chief internal auditor at TSB 
Bank from 2013 to 2016 and previously held 
senior positions at the Financial Services 
Authority and the Bank of England. Rosemary 
is a chartered certified accountant, FCCA. 
Rosemary was formerly a non-executive 
director and chair of the audit and risk 
committee of Record plc, non-executive 
director, chair of the risk and audit committee 
and member of the investment committee 
of the Pension Protection Fund, and a trustee 
and member of the audit, risk and finance 
committee of Shelter. 
External appointments
Rosemary is a non-executive director and 
chair of the audit committee of Willis Ltd; and 
a non-executive director and chair of the risk 
committee of Vitality Life and Vitality Health. 
In 2021 she became a trustee of the King’s 
Foundation and chair of its audit and risk 
committee. She joined the board of the 
Scottish Building Society in 2022. 
Simon Fraser	
NC   AC   RM  
Senior Independent Non-executive Director
Date of appointment
Non-executive Director April 2024.  
Senior Non-executive Director July 2024.
Experience
Simon started his career as a stockbroker, 
working for Barclays de Zoete Wedd between 
1986-1992, from which he went on to set up 
an institutional stockbroking business Gerrard 
Vivian Gray. In 1997 Simon joined Bank of 
America Merrill Lynch where he remained for 
the rest of his executive career. From 2004 until 
his retirement in 2011, Simon was managing 
director and co-head of corporate broking 
at Bank of America Merrill Lynch. He stepped 
down in 2011 to develop a non-executive 
portfolio. Simon has previously been a 
senior independent director and chair of the 
nomination committee at Derwent London 
plc, senior independent director and chair 
of the remuneration committee at Lancashire 
Holdings Ltd and most recently a non-
executive director at Legal & General 
Investment Management Ltd until March 2024.
External appointments
Simon is currently a non-executive director 
and chair of the remuneration committee 
for SEGRO plc.
Rooney Anand	
RK   RM  
Independent Non-executive Director
Date of appointment
Non-executive Director January 2025. 
Experience
Rooney served as chief executive officer 
at Greene King and has held non-executive 
positions as chair of Casual Dining Group 
and Away Resorts, non-executive director of 
Drive Assist Holdings and Pursuit Dynamics. 
He was also senior independent director 
for Wm Morrison Supermarkets Plc until its 
sale to private equity.
External appointments
Rooney is non-executive chair of RedCat Pub 
Company and Purity Soft Drinks. He is also a 
visiting professor at Aston Business School.
  Full biographical details of each 
Director can be found here
NC   Member of Group Nomination 
and Governance Committee
AC   Member of Group Audit Committee
RK   Member of Group Risk Committee
RM   Member of Group Remuneration Committee
  Denotes Chair of Committee
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Other information
Financial statements
Governance

The Board of Directors at 
St. James’s Place plc considers 
that it has both individually and 
collectively, acted in a way which 
would most likely promote the 
success of the Company for the 
benefit of its members as a whole, 
and in doing so have had regard 
(amongst other matters) to factors 
A to F, as set out in section 172(1) 
of the Companies Act 2006 for 
the decisions taken during the 
year ended 31 December 2024. 
In making this statement, the 
Directors have considered the 
matters, detailed below. 
Purpose and leadership
The likely consequences of any 
decisions in the long term and 
a focus on long-term success 
Section 172(1) factor: A
The Board’s priority is to ensure that the 
Company generates and preserves value 
over the long term for all of its stakeholders. 
Long-term relationships with clients are 
essential if SJP is to deliver its strategy, and 
in turn drive long-term value (financial and 
non-financial) for shareholders and other 
stakeholders. The Company’s purpose and 
values influence decision-making across 
the business, and support the Board’s aim to 
make sure that decisions are consistent with 
strategic objectives and support the long-
term success of the Company. Work to 
enhance values and expected behaviours is 
underway and our revised values will be built 
around the key themes of client-centricity, 
trust, empowerment and empathy.
Our governance framework, explained in 
more detail on pages 64 and 65, is designed 
to ensure that the Board, led by the Chair, 
is able to monitor the sustainability of the 
business model, performance against 
strategy, and opportunities and threats as 
they arise. When reviewing performance 
against strategy, the Board looks to ensure 
it continues to align with the Group’s culture, 
which remains vital to the continued success 
of the Group through setting an appropriate 
tone from the top, monitoring the business 
and seeking to both protect it and add value. 
The Board continues to align to the Group’s 
commitment to being a responsible business, 
contributing to wider society, and delivering 
long-term success to SJP and its stakeholders, 
by focusing on:
 

providing effective and entrepreneurial 
leadership and direction to the Group 
in setting out its purpose, values and 
strategy overseeing delivery against these, 
including approving major transactions 
and initiatives
 

satisfying itself that the purpose, values 
and strategy are aligned with the Group’s 
culture
 

monitoring financial performance and 
reporting, and approving/recommending 
distributions to shareholders 
 

setting the Company’s risk appetite, 
assessing the principal and emerging 
risks facing the Company and ensuring 
that adequate controls are in place to 
manage risk effectively 
 

ensuring that appropriate and effective 
succession planning arrangements and 
remuneration policies are in place
 

implementing and ensuring the effective 
operation of corporate governance 
procedures
 

ensuring that good client outcomes 
are delivered through the combination 
of the Group’s distinctive investment 
management approach and the provision 
of high-quality ongoing advice
 

ensuring that necessary resources, 
policies and practices are in place 
to meet objectives and measure 
performance against these objectives.
The strategy, and performance against the 
strategy, are discussed throughout the Chair’s 
report, Chief Executive Officer’s report and 
strategic report.
Reputation and standards 
of business conduct 
The desirability of the company 
maintaining a reputation for high 
standards of business conduct
Section 172(1) factor: E
Our business exists to empower clients with 
invaluable advice to realise bolder ambitions. 
Our ability to achieve this would be materially 
impacted if we were unable to demonstrate 
high standards of business conduct. Failure 
to maintain appropriate standards of conduct 
could inevitably lead to poor client outcomes, 
regulatory sanctions and/or adverse media 
coverage that could damage SJP’s reputation 
and the value placed on it by all of our 
stakeholders. Conduct is prominent in our 
list of principal risks (see pages 35 to 38) 
and we seek to minimise the risk of harm to 
clients due to conduct issues through a robust 
control environment. The Board looks to the 
Group Risk Committee and the boards of 
its subsidiaries to monitor conduct risks and 
provide an appropriate level of assurance 
to support the Board’s decision-making. Our 
reputation is best protected and improved by 
ensuring good client outcomes and avoiding 
conduct issues. Our reputation is also shaped 
by the image we project. With this in mind, the 
Board continues to monitor the Group’s brand 
and public relations activities to ensure they 
align with our purpose and long-term aims, 
and accurately depict our culture.
Factors A to F of section 172(1)
A 	 Likely consequences of any 
decision in the long-term
B 	 Interests of the company’s 
employees
C 	 Need to foster the company’s 
business relationships with 
suppliers, customers and others
D 	 Impact of the company’s operations 
on the community and environment
E 	 Desirability of the company 
maintaining a reputation for high 
standards of business conduct
F 	 Need to act fairly as between 
members of the company
sjp.co.uk
St. James’s Place plc  Annual Report and Accounts 2024
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Section 172(1) statement
1  
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Strategic report
Other information
Financial statements
Governance

Our stakeholders
Section 172(1) factor: B   C   D   F
The Group’s principal stakeholders include 
advisers, employees, clients, shareholders, 
wider society, suppliers and regulators. 
Successful implementation of our strategy 
will also deliver against the expectations 
of our stakeholders. The following sections 
provide more detail on how we engage 
with each. Maintaining strong relationships 
with stakeholders remains important and 
engagement with stakeholders is assessed on 
an ongoing basis. Where there is an indication 
that insufficient insight exists to support the 
Board’s work, adjustments are made.
Accountability for managing climate-related 
risks and opportunities is owned by the Board 
and it considers climate as part of the 
articulation of the Group risk appetite 
statement, which is referenced throughout the 
strategic report. The Group risk appetite 
statement is considered in light of the Group’s 
strategic objectives and the risks which might 
materially impact the ability to meet those 
objectives. In 2024 the Board received a 
comprehensive responsible business update, 
including a deep dive on climate to inform 
its decision-making in relation to the updating 
of our goals. 
Not all engagement is directly between 
stakeholders and the Board. Where 
engagement is not with the Board, the output 
informs business-level decisions made by 
management, an overview of which is fed 
back to the Board through regular reporting 
and focus on strategic topics.
Employees
Effective and timely engagement with 
employees has always been an integral 
part of our culture, with key examples of 
employee engagement being: 
 

In 2024 we launched our first ever series 
of quarterly, all-employee townhalls. 
These provided an opportunity for 
management and senior leaders 
to engage colleagues with strategic 
progress and celebrate high 
performance and values in action. 
 

A digital internal communication 
platform enabling employees to 
engage anonymously, so they can 
be heard and responded to. 
 

An annual Group-wide employee 
engagement survey which enabled 
us to track how employee sentiment 
trended over time, the output of which 
is presented to the Board, to drive 
community action plans. 
 

Our Workforce Engagement Panel, led 
by Independent Non-executive Director 
Lesley-Ann Nash, where employee-
nominated representatives discuss key 
strategic topics affecting employees 
and help develop solutions. 
 

The introduction of two new working 
groups focused on inclusion in the 
female and ethnic minority experience 
space (alongside our existing employee 
network groups), which forms part of 
our commitment to better understand 
our challenges and opportunities 
around inclusivity as an organisation. 
 

Plans to build an employee listening 
programme in 2025, where we will look 
to bolster both our formal and informal 
mechanisms for checking in on 
colleague sentiment – through the 
introduction of pulse surveys, senior 
leader ‘ask me anything’ sessions 
and cross-functional working groups.
 

We have started work on refreshing 
and sharpening the focus on our 
organisational values – with a view to 
becoming clearer on our expectations 
and driving a culture of empowerment 
and accountability.
Advisers
We communicate and engage with 
our advisers in a range of ways: 
 

Face-to-face through corporate-
led and locally arranged events, 
including individual meetings, 
regional and national conferences, 
and our Annual Company Meeting. 
Our calendar of conferences and 
events throughout the year provides 
opportunities to bring together the 
Partnership and senior management 
to discuss key business developments. 
 

Digitally through communication 
platforms such as our Partnership 
intranet, webinars and virtual 
townhalls. 
 

Through our dedicated Partnership 
consultation platform which runs 
surveys to gauge sentiment and 
understand what is important to 
the Partnership. These are supported 
by in-person focus groups facilitated 
by the Wisdom Council to further 
our understanding of survey 
response themes and to test 
key strategic updates. 
 

Through the Partnership Advisory 
Council (‘PAC’), a panel of advisers 
who convene quarterly to provide 
their perspective on a range of topics 
and help to shape SJP’s future, 
chaired by the CEO. 
 

Through our learning and 
development opportunities for 
the Partnership and Academy, we 
provide structured digital content, 
face-to-face training and extensive 
coaching. 
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Section 172(1) statement continued
Strategic report
Other information
Financial statements
Governance

Clients
Engagement with clients is largely driven 
through their ongoing relationship with 
their adviser. This is supplemented by 
direct engagement through: 
 

Client-facing videos from Mark 
FitzPatrick available on our corporate 
website and distributed via social 
media, which explain the key milestones 
and programmes of work the 
business is undertaking and 
their impact on clients. 
 

Our annual wealth report survey 
which measures client sentiment. 
The 2024 survey received responses 
from 64,930 clients, representing 
a 7% response rate. The feedback 
indicated good client sentiment 
with 82% positive satisfaction. 
 

Our ‘SJP Client Community’ made 
up of over 4,000 clients which was 
established in 2020 with the Wisdom 
Council. This enables us to better 
understand what our clients think, 
feel, and do, and gauge their views 
on key topics. We can also test their 
understanding of key communications, 
ensuring we meet their evolving needs.
Society
We care deeply about the role we play 
in wider society. ‘Society’ can be defined 
broadly and includes for example the 
government, regulators, suppliers, media, 
and the wider communities in which we 
operate. Cultivating strong and mutually 
beneficial relationships with these groups 
ensures our values and aims are aligned. 
Examples of how we engaged with society 
in 2024 include: 
 

We engaged and collaborated with 
industry bodies, regulators, ministers 
and wider policymakers to shape 
policies in ways that directly addressed 
societal issues, namely the advice gap 
and access to financial education. 
 

In 2024 we commissioned our ‘Real 
Life Advice’ research, our largest ever 
consumer survey into the impact 
of financial advice on people’s lives, 
including real life advice stories, and 
attitudes to receiving financial advice. 
The survey was conducted on our 
behalf by Opinium from May to August 
2024 and covered around 12,000 
UK consumers. 
 

Reached over 16,000 young people 
through our financial education 
programmes, working to support 
developing young people’s knowledge, 
skills and confidence to make informed 
and independent financial decisions. 
 

Supported 981 charities in communities 
across the UK and overseas in 2024 
through the SJP Charitable Foundation, 
facilitating positive and lasting impacts 
on thousands of lives. 
 

Continued to meet our responsibilities 
and commitment under the Prompt 
Payment Code demonstrating our 
commitment to good payment 
practices between ourselves and 
our suppliers.
Shareholders
We maintain close relationships 
with shareholders, engaging through: 
 

Regular meetings, roadshows and 
conferences across the year, many 
of which involve the Chief Executive 
Officer and/or Chief Financial Officer 
alongside the Investor Relations team 
and provide frequent opportunities 
to gain insights into institutional 
shareholder views and expectations. 
 

As suggested in the Code, the Chair, 
Senior Independent Director and 
Committee chairs seek engagement 
with major shareholders on 
significant matters as they arise. 
 

In 2024, prior to our Annual General 
Meeting Paul Manduca offered 
meetings with the top 20 shareholders 
to discuss the Board’s governance, 
including the appointment of Mark 
FitzPatrick as Chief Executive Officer, 
the establishment of the Ongoing 
Service Evidence provision and 
the revised charging structure. 
 

All Directors are available to 
meet with shareholders after the 
Company’s Annual General Meeting.
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Financial statements
Governance

Board activity during 2024 
Each year we provide an overview of the key 
areas of the Board’s focus. This is incorporated 
through our section 172(1) statement which 
enables us to explain better how each topic 
aligns with our strategy and how the board 
considered stakeholder interests in its 
decision-making. The Board’s activities are 
not limited to the formal Board meetings at 
which decisions are made. Board decision-
making is supported by a much wider range 
of engagements with the business which 
include via the work of its committees, 
organised training and development and 
specific focus sessions, further details of 
which can be found later in the corporate 
governance report. Alongside regular 
reporting from management and the chairs 
of committees and subsidiary boards, topics 
that the Board focused on in 2024 included 
the Group governance review, Consumer Duty 
and the Board strategy review. On the next few 
pages we have given some examples of how 
this activity in 2024 had regard to the duties 
under section 172(1).
Consumer Duty 
In July 2024, our inaugural set of Consumer 
Duty board reports were approved by the 
boards of the Group’s subsidiaries that are 
directly authorised and regulated by the 
Financial Conduct Authority (FCA). 
In line with the Consumer Duty’s 
requirements, each Consumer Duty 
board report assessed how that company 
delivered good outcomes, identified areas 
for improvement, and summarised how the 
strategy for each company was aligned 
with the Duty. Actions for improvement 
are now being implemented, and progress 
reports being tracked. As is now required 
under the Duty, and given our traditional 
focus on delivering good outcomes for 
our clients, each company will continually 
identify areas of improvement and take 
appropriate action.
Throughout the year, the Board, the boards 
of each company and the Board’s principal 
committees closely monitored progress 
made in implementing the Duty, particularly 
with respect to St. James’s Place UK plc’s 
closed products, as well as the evidencing 
of the delivery of good client outcomes. 
The Group Risk Committee and Group 
Audit Committee provided channels 
through which the views of the second and 
third lines of defence could be considered.
While the directly authorised subsidiaries play 
an essential role in the delivery of good client 
outcomes, the Group must ensure that it 
provides the right organisational leadership 
and support for subsidiaries to deliver for 
our clients. As such, the Board has provided 
both guidance and challenge as to how 
Group-level constructs such as our leadership 
framework and strategy, alongside our culture 
continue to adapt to the Consumer Duty. 
In addition, the Board, and its committees, 
ensure that the Group’s internal change 
programmes also focus their transformational 
efforts on the delivery of good client outcomes.
Importantly, over the last year, particular 
attention has been given to the ways in which 
the Group supports our clients in vulnerable 
circumstances. Our internal processes to 
record clients’ vulnerabilities have been 
strengthened. A complementary programme 
of research, support and training – relating to 
the needs of our clients with vulnerabilities – 
has further improved our organisational 
ability to support our clients. In addition, given 
our position of influence in the advice sector, 
we have publicly shared our insights about 
vulnerability through our ‘Real Life Advice 
Report’ and our active membership of both 
TISA and PIFMA. 
To further enhance governance of 
Consumer Duty considerations across our 
Group, Consumer Duty board champions 
will be appointed to each subsidiary board. 
These appointments, which complement 
John Hitchins’ role as Group Non-executive 
Director Consumer Duty Champion, will 
help to ensure the management of each 
subsidiary is challenged to provide robust 
evidence of good client outcomes and 
manage risks of poor outcomes, as needed. 
Considerable work has been undertaken to 
more explicitly define the specific outcomes 
that we deliver for clients. Further work is 
currently underway to embed these specific 
outcomes across the Group, including 
ensuring that outcome delivery is adapted 
to better support our clients in vulnerable 
circumstances. The Group’s approach to 
Consumer Duty is informed not only by 
the regular publications and guidance 
delivered by the FCA, but also from regular 
direct engagement with them.
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Board strategy review 
As we reported at the half-year, in 2024 the 
business review provided the basis from 
which the Board approved alignment of 
its recommended strategic choices and 
redefined purpose. The business review 
involved engagement and collated 
feedback from key stakeholders. For 
employees this included gathering 
feedback from the Workforce Engagement 
Panel, focus groups, brand and reputation 
outputs and the all-employee survey. 
Feedback was received from clients, 
the Partnership, regulators and analysts/
investors to shape thinking and hypotheses, 
and shape the direction of travel on 
outcomes. The Board was closely involved 
and engaged in collectively overseeing 
and discussing in detail the business 
review and received regular updates 
on development and progress. Board 
discussions and feedback factored in 
an overview of the landscape to 2030 
including the macroeconomic outlook, 
key trends and potential areas of growth 
in the wealth market, potential disruption 
scenarios and how SJP can become more 
resilient. The Board provided feedback on 
emerging strategic choices and direction 
and this, alongside feedback received in 
entity board meetings, has been reflected 
in the strategy. 
Our refreshed strategy is underpinned by 
our redefined purpose, which is to empower 
clients with invaluable advice to realise 
bolder ambitions. Sitting underneath our 
purpose, are four pillars, namely, brilliant 
basics, differentiated client proposition, 
leading adviser offering and a performance 
focused organisation, as set out on page 14 
of the Chief Executive Officer’s report. 
The Board believes that the refreshed 
strategy and redefined purpose will ensure 
that SJP remains best placed to capture 
the market opportunity and is well 
positioned for further success. Continuing 
to serve and support the delivery of positive 
outcomes for stakeholders remains a 
primary objective for SJP and the Board 
is confident that the redefined purpose 
and refreshed strategy supports this. 
Group governance review
In 2023, the Group undertook a review of 
its governance model, recognising that 
governance arrangements could be 
enhanced and rationalised to reflect 
SJP’s size, impact, and operating model. 
Recommended enhancements to the 
Group’s governance framework were 
approved in 2023, and during 2024 
considerable progress was made 
to implement the key foundations. 
This includes progress towards: 
 

Revising our corporate structure – 
enabling the Board to have clearer 
oversight over our material legal 
entities and more closely aligning 
entity accountabilities.
 

Evolving the composition of our 
subsidiary boards – ensuring board 
compositions are consistent, balanced 
and proportionate to the needs of those 
companies and the Group as a whole.
 

Establishing a delegation of authority 
framework – promoting clearer 
understanding of the accountabilities 
and responsibilities of individuals and 
collective bodies (including SMCR).
 

Strengthening MI and reporting – 
equipping boards and committees with 
the relevant data and insights to enable 
robust and effective decision-making.
Work to implement and embed the 
changes will continue into 2025. 
Throughout 2024, the Board welcomed 
feedback from stakeholders, including 
employees, Partners and regulators. 
Regulators attended a Board meeting 
in April and shared their views on areas 
of consideration that the Board has since 
taken on – including strengthening our 
management team, the composition of 
our subsidiary boards and the importance 
of prioritising change programmes to best 
ensure success and safeguard service to 
our clients. It also provided an opportunity 
for the Board to directly share its broader 
perspectives on the financial services 
industry, including views from the 
Company’s other stakeholders.
We recognise that governance is not 
just about ‘what’ we do, but ‘how’ we do it. 
As such, we need to create a cultural 
environment that welcomes governance 
and embraces the revised approach. 
More on our people and culture can 
be found on the next page. 
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People and culture
Our refreshed strategy and redefined 
purpose relies heavily upon us having 
the right people and culture. During 2024 
the Board has continued to monitor the 
implementation of our people strategy 
and spent considerable time focusing 
on employee culture. The Group Risk 
Committee has also kept a keen eye on 
people risk, which we recognise as being 
one of our principal risks, as set out in the 
Report of the Group Risk Committee on 
page 89.
We are in the process of sharpening our 
focus on the culture we want to build as 
an organisation. A key part of this work 
is around getting clearer on both the 
strengths we want to harness – and the 
challenges we need to face into. As part of 
this work, we are clarifying and enhancing 
the values and behaviours we need to build 
and embedding a culture of empowerment 
and accountability. When considering the 
values and desired behaviours it has been 
essential to capture what was valued by 
stakeholders and then use these to help 
shape not only the values but also the 
leadership competencies that the Board 
expects of management. 
The Board has provided its input alongside 
other stakeholders, with our final values 
expected to centre around the key themes 
of client-centricity, trust, empowerment and 
empathy. We are in the process of building 
and refining these through collaboration 
with colleagues and testing with clients. 
Once finalised, we will embark on a holistic 
programme of embedding these more 
focused values across the employee lifecycle 
– from attraction and recruitment all the way 
through to performance assessment and how 
we reward and recognise our people. This will 
contribute towards a client-centric culture 
where individuals feel informed, empowered 
and accountable for their performance. 
In addition to an annual Board deep dive 
focusing on people and culture, the Board 
also receives regular management 
information alongside regular reports from 
Lesley-Ann Nash as our nominated Non-
executive Director for workforce engagement. 
Looking to the future, enablers have been 
chosen to help embed culture and values. 
They have been chosen not only because it 
is believed they will have the biggest impact, 
but also because our stakeholders have 
recognised them as important. The tools to 
support the Board’s monitoring of culture will 
be enhanced as part of this work with our core 
KPIs being reviewed to ensure they align. In the 
meantime, the Board has been keen to also 
see examples of tactical interventions being 
employed to safeguard culture.
Throughout 2024 the Board has continued 
to listen to our people to understand how 
it feels to work for the Group. Our Workforce 
Engagement Panel has played a key part 
in employee engagement and strengthens 
the feedback loop between the workforce 
and the Board. Beyond the work of the 
Panel, a wider engagement plan was 
being created, anchored around townhalls 
with planned communications in between. 
We have also taken the opportunity during 
2024 to refresh our speak up policy, 
supported by a communication plan. 
This, together with initiatives such as 
the setting up of female experience and 
minority ethnic experience working groups 
will contribute to a better understanding of 
the challenges faced by employees in the 
workplace and help to determine actions 
to improve inclusivity.
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Powers of Directors
The powers of the Directors are set out in the 
Company’s Articles of Association (the Articles), 
prescribed by Special Resolutions of the 
Company and codified in UK company law. 
The Articles contain, for example, specific 
provisions and restrictions concerning the 
Company’s power to borrow money. They 
also provide Directors with authority to allot 
unissued shares up to pre-determined levels 
set and approved by shareholders in general 
meetings. The Articles can be amended by 
a special resolution of the members of the 
Company, and a copy can be found on the 
Company’s website. Our shareholders have 
granted the Directors authority to make 
charitable donations, and further details 
on the donations made can be found on 
page 129.
At the 2024 Annual General Meeting (AGM), 
shareholders granted authority to the Directors 
for the purchase by the Company of its own 
shares. In line with the company’s revised 
approach to shareholder distributions, the 
Company commenced a share buy-back 
programme on 27 August 2024, repurchasing 
ordinary shares, for a total consideration of 
£32.9 million. The Directors will propose the 
renewal of this authority at the 2025 AGM. 
Further to the powers granted above, the 
Board maintains a full schedule of matters 
reserved to it, together with a Group 
Management Responsibilities Map which 
includes the senior manager functions and 
management responsibilities held within 
each subsidiary of the Group (as applicable). 
Company Secretary
Responsible for guiding the Board in meeting the requirements of relevant legislation and regulation and for ensuring that Board 
procedures are both followed and regularly reviewed.
Directors have access to the advice of the Company Secretary at all times, as well as independent professional advice where 
needed, in order to assist them in carrying out their duties.
Division of responsibility
The job descriptions of each Director, including the Chair and Chief Executive Officer, and the division of responsibilities between 
them are clearly defined and agreed by the Board. The responsibilities of each of the Directors and the role of Company Secretary 
are summarised below.
Leadership 
Chair
Responsible for the leadership of the Board and its continuing 
effectiveness; and for ensuring that the Board is satisfied that 
the Group’s purpose, values and strategy align with its culture 
and that communication between the Executive and 
Non-executive Directors, as well as with shareholders 
generally, is effective.
Chief Executive Officer
Responsible for the development and communication of the 
Group’s strategy; for developing and achieving the business 
objectives; for leading and motivating an effective senior 
management team; and for ensuring an appropriate culture 
is adopted in the day-to-day management of the Group.
Chief Financial Officer
Responsible for providing leadership and direction for, 
and oversight of, the financial, accounting, tax, capital 
and liquidity activities of the Group; and for maintaining 
effective investor relations. 
Independent oversight
Senior Independent Non‑executive Director
Responsible for providing a sounding board for the Chair; 
for serving as an intermediary for the other Directors, when 
necessary; for leading the appraisal of the performance of 
the Chair; and for being available to shareholders as a point 
of contact if they have concerns which contact through 
normal channels has failed to resolve or for which such 
contact is inappropriate.
Independent Non‑executive Directors
Responsible for contributing to the entrepreneurial leadership 
of the Group, within a framework of prudent and effective 
controls. Non-executive Directors provide independence, 
impartiality, experience, specialist knowledge and other 
diverse personal skills and capabilities. In some cases, 
Non-executive Directors take on additional oversight 
responsibilities, as is the case in relation to workforce 
engagement and championing the Consumer Duty. 
The Board
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Governance

Planning and preparing
The Chair is responsible for setting the Board 
agenda together with the Chief Executive 
Officer and the Company Secretary. The 
Group’s strategy and business plan provide 
a basis for the forward Board agenda for 
the year and this is refined as key topics 
and strategic priorities emerge. The Board’s 
forward agenda is coordinated with those 
of its committees to ensure that topics are 
given sufficient coverage in the most 
appropriate forums.
The Chairs of the various committees and 
material subsidiaries report on their activity 
at each Board meeting and liaise with the 
Chair to ensure items escalated get sufficient 
time and focus on Board meeting agendas. 
The Board and other key Director forums 
are explained in more detail on this page.
The work undertaken by the principal 
committees appointed by the Board is 
covered in more detail in the individual 
committee reports.
Scheduled Board 
meetings
Scheduled Board meetings follow an agreed format with the final agenda being set by the Chair, Chief Executive 
Officer and Company Secretary by reference to the forward agenda and having considered key developments since 
the previous meeting. This approach ensures that coverage of the Board’s key responsibilities is balanced against 
the need to focus on strategic priorities and address topical matters. 
The papers for each meeting, which include Chief Executive Officer and Chief Financial Officer reports covering 
key developments in the business and performance indicators, are sent to the Board a week ahead of the meeting. 
This ensures that the information is timely and that the Directors are able to prepare for the meetings.
The Board’s forward agenda is also coordinated with those of its committees. The chairs of the various committees 
and material subsidiaries report on their activity at each Board meeting and liaise with the Chair to ensure items 
escalated get sufficient time and focus on Board meeting agendas.
Ad-hoc Board 
meetings
From time to time, the Board is required to hold meetings outside its planned schedule, to consider topics that require 
immediate attention or to approve Board appointments or transactions.
Board dinners 
Board dinners provide valuable opportunities to deepen relationships, trust and rapport, and help the Board to 
develop greater unity, alignment and resilience. Dinners are usually held around Board meetings and allow for informal 
unstructured engagement, as well as the chance to meet and hear from other members of the management team 
or guests from outside the business. 
Strategy meetings 
A focused strategy meeting is usually held each year during the delivery periods in the strategy cycle to enable 
the Board and management to reflect on, debate and refine the existing Group’s strategy. The Board is more closely 
and regularly involved when strategy is being set, meaning these meetings may be replaced by a number of other 
meetings focusing on specific aspects being considered for the future strategy.
Non-executive 
Director meetings 
The independent Non-executive Directors meet privately with the Chair during the year to consider matters arising 
from Board meetings. They also meet without the Chair to consider his performance. 
Development 
sessions and 
deep dives
Directors are provided with development sessions and deep dives on specific topics during the year, either to 
support their understanding of key facets of the business, or wider trends and developments that are influencing 
the Board’s agenda. 
Other meetings 
The Board also appoints ad-hoc committees from time to time to manage procedural matters.
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Composition 
The balance of skills, experience, knowledge, 
independence and diversity on the Board 
is reviewed annually or when appointments 
are considered and is the responsibility of the 
Nomination and Governance Committee who 
assess Non-executive Directors on a collective 
and individual basis. The Nomination and 
Governance Committee regularly reviews 
composition and succession planning and 
Non-executive Director recruitment priorities, 
leads the process for Board appointments 
and makes recommendations to the Board. 
Biographies for each Director, including details 
of the skills, experience and knowledge they 
bring to the Board, their board committee 
memberships and other principal appointments 
can be found on pages 55 to 57.
Diversity
Embracing diversity is important and the 
Board recognises the benefits of diversity in 
all forms. The Board diversity policy aims to 
consider diversity in the widest sense rather 
than focusing only on specific aspects of 
diversity, to ensure that the Board composition 
features a range of perspectives, insights 
and the cognitive diversity needed for 
good decision-making. 
The Board is clear that it has a key role in 
overseeing and supporting the drive for 
diversity at all levels of the organisation. 
The benefit of diversity of thought is not 
achieved simply by meeting targets, however, 
and the Board and Group Nomination and 
Governance Committee are cognisant that 
the underlying committees and subsidiary 
boards will broadly be reflective of the overall 
diversity across the Group. Each of those 
committees and boards will have smaller 
memberships (where individual changes 
could have material impacts on diversity 
ratios) and could require specific skills or 
experience which are vested in a smaller 
subset of existing Directors and managers. 
We are also aware that diversity based 
on demographic factors can be easier 
to demonstrate than the diversity of 
backgrounds and cognitive diversity 
which help to shape the multi-dimensional 
conversations and the debates we experience 
in Board meetings. The broad range of 
backgrounds and experiences on our Board, 
gained both within and outside the financial 
services sector, supports wide-ranging 
conversations that reflect and recognise 
the interests of all of our stakeholders. Further 
information on inclusion and diversity can be 
found in the Report of the Group Nomination 
and Governance Committee on page 74.
Board composition 1
Board gender
	
	 Female  	
4
	 Male  	
4 
Board ethnicity
	
	 White  	
7
	 Minority  
ethnic  	
1 
Board tenure
	
	 0–3 years  	
3
	 4–7 years  	
5 
1	
This information is at 31 December 2024.
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Succession planning 
The Nomination and Governance Committee 
is responsible for ensuring that plans are in 
place for orderly succession to both Board 
and senior management positions and 
oversees the development of a diverse 
pipeline for succession. More information 
about the work of the Group Nomination 
and Governance Committee on succession 
planning can be found on pages 73 and 74. 
All Directors are subject to annual re-election 
or election at the Company’s Annual 
General Meeting. 
Independence
The Nomination and Governance Committee 
carefully considers the independence of the 
Board and determined that the Chair was 
independent on appointment and believes 
that all of the Non-executive Directors continue 
to demonstrate their independence. When 
determining independence, the Board 
considers each individual against the criteria 
set out in the Code and also considers how 
they conduct themselves in Board meetings, 
including how they exercise judgement and 
independent thinking. Further information 
can be found in the Report of the Group 
Nomination and Governance Committee 
on page 75.
Attendance in 2024 1
	 Attendance 
	 Non-attendance
Director
Board  
(total 6)
Audit  
(total 6)
Risk  
(total 5)
Nomination and 
Governance (total 3)
Remuneration  
(total 5)
Dominic Burke (SID) 2
–
–
–
–
Mark FitzPatrick (CEO)
           
–
–
–
–
Simon Fraser (SID) 3
       
       
–
   
Craig Gentle (CFO) 4
       
–
–
–
–
Emma Griffin 
           
–
         
     
         (Chair)
Rosemary Hilary
           
           
         (Chair)
     
         
John Hitchins
           
           (Chair)
         
     
–
Paul Manduca (Chair)
           (Chair)
–
–
     (Chair)
–
Lesley-Ann Nash 5 
           
           
         
–
         
Caroline Waddington (CFO)6
   
–
–
–
–
1 	 This table provides details of scheduled meetings held in the 2024 financial year and the attendance at each meeting of the members of the Board and each committee. 
2 	 Dominic Burke stepped down from all of the committees on 31 January 2024. 
3 	 Simon Fraser was appointed to the Board on 22 April 2024 and appointed as SID and member of Group Nomination and Governance Committee on 16 July 2024. 
Simon Fraser’s absences as indicated in this table are attributable to pre-existing commitments at the date of appointment.
4 	 Craig Gentle retired on 11 October 2024.
5 	 Lesley-Ann Nash’s absence as indicated in this table is attributable to unforeseen circumstances.
6 	 Caroline Waddington was appointed on 16 September 2024.
Group Audit  
Committee
Chair:  
John Hitchins
  Report on 
page 76
Group 
Remuneration 
Committee
Chair:  
Emma Griffin
  Report on 
page 91
Group Risk  
Committee
Chair:  
Rosemary Hilary
  Report on 
page 85
Group Nomination 
and Governance  
Committee
Chair:  
Paul Manduca
  Report on 
page 72
Board and Committee structure 
and attendance
Our Non-executive Board Committees
The Board has appointed four principal 
Non-executive Committees. The Chair of the 
Board is a member of, and chairs, the Group 
Nomination and Governance Committee. 
All of the other members of these Committees 
are independent Non-executive Directors. 
Further information on these Committees 
can be found in their separate reports on 
pages 72 to 126.
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Other forums reporting to the Board
In addition to the wholly Non-executive 
Director Committees, the Board has also 
delegated specific responsibilities to three 
further committees. The terms of reference 
of these forums are regularly reviewed and 
are included in the Group Management 
Responsibilities Map. 
Forum and purpose
Group Defence Committee
Comprises the Chair, Senior Independent 
Director, Chief Executive Officer and Chief 
Financial Officer and its purpose is to 
monitor dealing in the Company’s shares 
with a view to being prepared in the 
event of a formal bid for ownership of the 
Company, and to oversee engagement 
with activist investors.
Group Disclosure Committee
Comprises the Executive Directors and is 
responsible for assisting the Board with 
ensuring timely and accurate disclosure 
of all information required is disclosed to 
meet the legal and regulatory obligations 
and requirements under the UK Market 
Abuse Regulation, the UKLA’s Listing Rules 
and the Disclosure Guidance and 
Transparency Rules. 
Group Share Scheme Committee
Comprises the Executive Directors and its 
purpose is to assist the Board in fulfilling 
its responsibilities for operating and 
administering executive, employee, 
adviser and restricted share plans.
Directors’ appointments
The Board has a responsibility to ensure that appropriate succession plans are in place for the Board and senior management. Details of progress 
made in the year can be found in the Report of the Group Nomination and Governance Committee. A summary of key aspects of Directors’ 
appointments is set out below:
Appointment, 
replacement 
and re-election 
of Directors
The Articles permit Directors to appoint additional Directors and to fill casual vacancies. Any Directors appointed must 
stand for election at the first AGM following their appointment. All other Directors will stand for re-election at each AGM. 
Directors can be removed from office by an ordinary resolution of shareholders or in certain other circumstances as 
set out in the Articles. 
Before a Director is proposed for re-election by shareholders, the Chair considers whether their performance continues 
to be effective and whether they demonstrate commitment to the role. After careful consideration, the Chair is pleased 
to support the Board’s recommendations to re-elect all Directors at the forthcoming AGM, except for Emma Griffin 
and Lesley-Ann Nash who have decided to step down from the Board and will not seek re-election at the 2025 AGM. 
Each Director brings significant skills to the Board as a result of their varied careers and we believe that this diversity 
is essential to the mix of skills, knowledge and experience needed by the Board and its Committees in order to protect 
the interests of the Company’s shareholders. Further information can be found in the Notice of Meeting for the 
forthcoming AGM.
Duration of 
appointments
Non-executive Directors are appointed for a specified term and the Executive Directors have service contracts. Copies 
of the terms and conditions of appointment of all Directors are available for inspection at the registered office address 
and will be available for inspection at the Company’s AGM. 
Terms of 
appointment
The Executive Directors have service contracts with the Company that provide for termination on 12 months’ notice 
from either the Company or the Director (except in certain exceptional recruitment situations where a shorter or longer 
notice period from the Company may be set, provided it reduces to a maximum of 12 months within a specified time 
limit). Service contracts do not contain a fixed end date. The Company does not have agreements with any Director 
or employee that would provide compensation for loss of office or employment resulting from a takeover, except that 
provisions in the Company’s share schemes may, in certain circumstances, cause share awards granted to employees 
under such schemes to vest on a takeover.
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Time commitments
Non-executive Directors are expected to commit sufficient time to enable them to undertake their responsibilities 
and, as explained in the Report of the Group Nomination and Governance Committee, their capacity to fulfil their 
responsibilities is reviewed on an ongoing basis so that the Board can be satisfied that each Non-executive Director 
commits sufficient time to the business of the Company. 
Paul Manduca was appointed as Chair in May 2021 and devotes a significant proportion of his time to the role. 
In conjunction with the Senior Independent Director, he regularly assesses his commitments and continues to 
manage his portfolio of other activities to ensure that he has sufficient time to meet the requirements of the position. 
He currently also chairs W.A.G Payment Solutions Plc. He had a full attendance record at the Company’s Board 
meetings in 2024 and also attended all Board Committee meetings, in addition to spending a substantial amount of 
time engaging with the business outside formal Board and Committee meetings. Whilst Paul is the chair of another 
quoted company board, the Board is satisfied that he commits sufficient time to the business of the Company and 
will be able to do so throughout the remainder of his tenure.
Conflicts of interest
The Board has in place procedures for the management of conflicts of interest. In the event a Director becomes aware 
of an actual or potential conflict of interest, they must disclose this to the Board immediately. The Board then considers 
the potential conflict of interest based on its particular facts, and decides whether to authorise the existence of the 
potential conflict and/or impose conditions on such authorisation if it believes this to be in the best interests of the 
Company. Internal controls also exist to conduct regular checks to ensure that the Directors have disclosed material 
interests appropriately.
No Director has, or has had during the year under review, any material interest in any contract or arrangement with 
the Company or any of its subsidiaries.
Directors’ and 
officers’ indemnity 
and insurance
The Company has taken out insurance covering Directors and officers against liabilities they may incur in their 
capacity as Directors or officers of the Company and its subsidiaries. The Company has granted indemnities to 
all of its Directors in their capacities as Directors of the Company and, where applicable, subsidiary companies on 
terms consistent with the applicable statutory provisions. Qualifying third-party indemnity provisions for the purposes 
of Section 234 of the Companies Act 2006 were accordingly in force during the course of the financial year ended 
31 December 2024, and remain in force at the date of this report.
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Directors’ development
Inductions for new Directors
Induction plans typically run for around three to six months and are tailored to meet their 
individual needs based on their existing knowledge and experience, specific aspects relevant 
to the roles they will be taking up and to address development needs identified at appointment.
An appropriate induction and development programme is designed to enable all new Directors 
to meet senior management, understand the business and future strategy, visit various office 
locations and speak directly to advisers and employees around the country, as well as being 
introduced to other key stakeholders. The programmes are centred on three key elements 
which are summarised below:
Element
What the element provides
Information and 
materials
Directors are provided with a comprehensive library of key 
documents covering the Group’s history, constitution, governance 
framework, corporate reporting, policies, key business areas and 
much more. This helps Directors to build their knowledge of SJP, 
highlights areas of further interest and provides a reference library 
to consult as and when appropriate.
Individual 
meetings
Meetings are arranged with specific employees and the Board’s 
advisers to explore in more detail aspects of the business and to 
provide the opportunity to build relationships that will support 
the Directors going forward. Where a Director will be carrying out 
a role on a specific board or committee, specific meetings and 
development sessions will be set up to support the Director’s 
understanding of matters relevant to that role.
Meeting 
attendance
Directors are invited to attend meetings of committees of the Board 
that they do not sit on, the boards of material subsidiaries and, where 
appropriate, other corporate events and forums that will increase 
their understanding of the Group. Attendance at these meetings 
provides an opportunity for Directors to observe the Group’s 
governance in action and familiarise themselves with some 
of the key and emerging themes across the Group.
Continuing professional development 
The Chair and Company Secretary ensure continuing professional development for all 
Directors, based on their individual requirements. This is achieved through a wide range 
of approaches:
Approach
Examples in 2024
Specific 
development 
sessions and 
training
Specific development sessions have been provided for the Directors 
during the year. The sessions are led by a mixture of internal and 
external subject matter experts and in 2024 included a session on 
Market Abuse Regulations and a deep dive on the Partnership. The 
development sessions provide Directors with opportunities to engage 
with employees from departments across the business and advisers 
to augment their knowledge of the business, the marketplace and 
the regulatory environment. The Group Audit Committee also holds 
development sessions to support the Committee’s understanding of 
topics relevant to it, including developments in audit and corporate 
governance reform and how these would impact SJP, which are 
outlined in the Group Audit Committee report on page 77.
Visits to head 
office, other 
locations and 
service providers 
to meet with 
employees and 
members of the 
Partnership
During 2024 Directors visited SJP offices both to attend Board and 
Committee meetings and as part of their ongoing engagement with 
management and employees. The Directors were also able to attend 
a number of conferences held for advisers. 
Attendance at 
subsidiary board 
meetings, 
executive 
committees and 
management 
forums
Periodically, some Non-executive Directors attend meetings of the 
boards of subsidiary companies and they are also invited to attend 
other management forums where appropriate and relevant.
Attendance at 
seminars or other 
events which assist 
Directors in carrying 
out their duties
Directors receive invitations from time to time to attend seminars and 
conferences that provide opportunities to network and enhance their 
knowledge and experience. 
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Board performance
Progress since the 2023 Board 
effectiveness review
The 2023 review was the last in a three-year 
programme facilitated by Independent Audit 
and, as reported in last year’s Report, identified 
as areas of focus: Board environment; Board 
composition; decision-making and stakeholder 
relationships. Whilst both the Board and the 
organisation have experienced significant 
change during 2024, the Board has sought 
to address these areas of focus. 
Deliberate and consistent efforts have been 
made to further strengthen relationships 
between Non-executive Directors and 
management, building in both formal and 
informal opportunities to spend time together, 
including via regular one-to-one meetings. 
The focus on succession planning is evident 
in the changes that have already taken place, 
and the Group Nomination and Governance 
Committee is increasing its focus on its 
longer-term succession planning and 
balancing the workload of the Group’s 
Non-executive Directors. The arrival of a new 
Chief Executive Officer and Chief Financial 
Officer, together with further changes to the 
management team have brought fresh eyes. 
Increased formality in agenda setting and 
focus on management information and 
reporting are also contributing to stronger 
decision-making. There has also been 
increased focus on how we engage with 
our stakeholders and more information 
can be found on pages 59 to 60.
The 2024 Board performance review
Following a formal tender process, the Board, 
on the recommendation of the Group 
Nomination and Governance Committee, has 
appointed Independent Board Evaluation to 
carry out an externally facilitated performance 
review programme that will run for the next 
three years. Noting the changes at Board level 
over the past year it was agreed that, as it 
was early days to assess the ‘business as 
usual’ performance of the Board, the 2024 
review would be a light touch assessment, 
paving the way for a further, comprehensive 
review process in 2025.
A thorough brief was given to the assessment 
team by the Chair, the Chief Executive Officer, 
and the Company Secretary in September 
2024. The lead evaluator observed main 
Board and Committee meetings in July, 
September, October and November and 
support materials for briefing purposes were 
provided by the Company. Detailed interviews 
were conducted with every Board member, 
with further interviews conducted with 
members of the senior management 
team and advisers. Draft conclusions were 
discussed with the Chair and subsequently 
discussed with the Board at its meeting on 
21 November with the lead evaluator present. 
The lead evaluator discussed the Board’s 
feedback for the Chair with the Senior 
Independent Director and provided the Chair 
with a report with feedback on individual 
Directors’ performance as an input to the 
regular annual performance review process. 
The review highlighted a number of findings 
which will form the basis of an action plan 
for the Board in 2025. Amongst the findings, 
the key themes were:
Risk management – the Board should look 
to stand back and consider what realistically 
has the potential to destroy the business, 
both from a financial and cultural perspective. 
Given the scale of change, materiality and 
focus were critical for the Board in the 
year ahead.
Board and organisation culture – The Board 
needed to mirror what it wanted to see in the 
organisation. It would do so by increasing its 
presence, being more active and visible to 
management and employees. Any gaps 
would be obvious, especially for those 
spending time with the Board and its 
Committees.
Succession planning – The Board should 
continue its strong focus on succession 
planning at main Board and subsidiary level, 
evolving that in line with the Group’s longer-
term strategy.
By order of the Board:
Paul Manduca 
Chair
26 February 2025
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Paul Manduca
Dear Shareholder, 
Membership of the Board continued to evolve 
in 2024 as we welcomed Simon Fraser and 
Caroline Waddington as our new Senior 
Independent Director and Chief Financial 
Officer. Both appointments augment the 
existing experience of the Board and bring fresh 
eyes and challenge around the Board table, 
ensuring we continue to benefit from diverse 
perspectives and the wider experience they 
have gained in their careers to date. Rooney 
Anand also joined the Board from 1 January 
2025 bringing with him important experience 
that will further strengthen the Board.
Simon and Caroline’s appointments arise from 
our Board and management succession plans, 
and our short- and medium-term succession 
planning is an area of focus for the Committee. 
The Committee has noted that the average 
tenure of non-executive directors on listed 
company boards appears to be shortening. 
As a result, succession planning has become 
more important in ensuring that anticipated 
and unforeseen changes in Directors do not 
adversely impact the Board’s capacity and 
capability to make balanced and informed 
decisions safe in the knowledge that it has 
appropriate diversity and experience. The remit 
of the Committee extends to the non-executive 
membership of the Group’s subsidiary 
companies, with independent directors 
becoming more common on subsidiary 
boards in the financial services sector. 
This is an area of increased focus for the 
Committee as it seeks to maintain the right 
balance of independence and alignment 
with the Group’s governance framework.
Inclusion and Diversity is a prominent focus of 
the Committee and, in addition to forming an 
important aspect of our succession planning, 
remains an aspect of the business as a whole 
that the Committee monitors closely. During 
the year, we updated the Group’s inclusion 
and diversity policy and our own Board 
diversity policy and continued to monitor 
progress against our inclusion and diversity 
strategy and stated public commitments. 
We report against the new UK Listing Rules 
relating to board diversity and this can 
be found on pages 74 and 75. 
During the year, the Board appointed 
Independent Board Evaluation to carry out 
an externally facilitated performance review 
programme that will run for the next three 
years. Committing to a three-year programme 
will provide continuity and enable the Board 
to track progress against consistent reference 
points, as well as providing ongoing access 
to the knowledge and experience that 
Independent Board Evaluation has built up. 
Further details on both the 2023 and 2024 
reviews can be found in the corporate 
governance report on page 71. 
I look forward to reporting on further progress 
as we continue our work in 2025.
Paul Manduca 
On behalf of the Group Nomination 
and Governance Committee
26 February 2025
Group Nomination and Governance 
Committee membership
Member and date joined Committee
Paul Manduca (Chair) 
1 January 2021
Rosemary Hilary 
22 July 2020
Emma Griffin 
18 May 2023
John Hitchins 
18 May 2023
Simon Fraser 
16 July 2024
The Committee’s terms of reference set 
out the Committee’s role and authority 
and can be found on the corporate website 
at sjp.co.uk/corporate-governance.
Key objective of the Committee
The Committee has overall responsibility 
for planning Board and overseeing senior 
executive succession, leading the process 
for new appointments of Directors and 
ensuring that these appointments bring 
the required skills, knowledge, experience 
and diversity to the Board. The Committee is 
also responsible for overseeing the Group’s 
governance arrangements, taking into 
consideration the structure, size and 
composition of all its boards and committees 
to ensure they are made up of the right 
people with the necessary skills, knowledge 
and experience to direct the Group in the 
successful execution of its strategy. 
Regular attendees at meetings
The Chief Executive Officer, Company 
Secretary and representatives of external 
consultants are regular attendees.
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Key corporate reporting topics
Topic
Summary of activity
Find out more
Board composition
The Committee remained focused on the longer-term 
succession planning for Non-executive Directors and 
oversaw the process of appointing additional 
Non-executive Directors.
  Page 73
Committee and 
subsidiary board 
compositions
The composition of the Board’s principal committees 
and subsidiaries is kept under regular review and 
changes were made during the year to ensure 
appropriate balance of membership.
  Page 67
Management 
succession
The Committee recommended to the Board the 
appointment of Caroline Waddington as Craig 
Gentle’s successor as Chief Financial Officer. 
The Committee continues to monitor the plans 
for members of the Group Executive Committee 
and key personnel.
  Page 74
Inclusion and 
diversity
The Committee continued to assess the progress 
made against the inclusion and diversity strategy and 
SJP’s commitments. The Board diversity policy and the 
inclusion and diversity policy have also been reviewed 
and updated.
  Page 74
Group governance
The Committee continued to monitor developments 
that impacted the Group’s governance framework 
and the overall operation of Group governance.
  Page 74
Board effectiveness
The Committee kept under review the progress 
made against the actions identified in the 2023 
Board effectiveness review and agreed the provider 
and scope for the 2024 Board Performance review.
  Page 71
Operation and performance 
of the Committee
The Committee is comprised of the Chair 
of the Board and four independent Non-
executive Directors, who between them are 
also the chairs of the Group Nomination and 
Governance, Audit, Risk and Remuneration 
Committees and the Senior Independent 
Director. Membership of the Committee, 
alongside the Board’s other Committees, was 
reviewed in 2024. Following the departure of 
Dominic Burke and the receipt of regulatory 
approval, Simon Fraser joined the Committee 
on 16 July 2024. The Committee’s effectiveness 
was considered as part of the Board’s overall 
assessment of its effectiveness (see page 71) 
and it remains satisfied that, as a whole, 
the Committee has the experience and 
qualifications necessary to perform its role. 
Board succession and 
Committee composition
Following the appointment of a new Chief 
Executive Officer in 2023, the Committee 
has overseen in 2024 the appointment of 
Simon Fraser as Senior Independent Director, 
Rooney Anand as a Non-executive Director 
and Caroline Waddington as Chief Financial 
Officer. The appointments of Simon and 
Caroline form part of the Board’s succession 
plans, which continue to evolve as the 
Committee seeks to strengthen its approach 
to assessing the consideration of the skills 
and experience needed on the Board over 
the longer term. As referenced in the findings 
and outcome of the 2024 Board Performance 
Review on page 71 this is an area of focus for 
the Committee for the coming year. 
As reported last year, a search had 
commenced to identify a new Senior 
Independent Director and a further Non-
executive Director. The Committee agreed 
to engage Russell Reynolds to support the 
search, recognising that it is a sponsor of the 
30% Club and is accredited in the FTSE 350 
category of the Enhanced Voluntary Code of 
Conduct for Executive Search Firms. Russell 
Reynolds have no connection with the Group 
or individual directors other than conducting 
leadership searches. From a diverse long list, 
shortlists of candidates were interviewed 
for both roles resulting in Simon Fraser 
and Rooney Anand being identified as the 
preferred candidates. Preferred candidates 
met with other members of the Board ahead 
of the Committee making a recommendation 
to the Board. The Board approved Simon and 
Rooney’s appointments which took effect 
from 22 April 2024 and 1 January 2025, 
respectively.
The Committee also oversees succession 
planning for non-executive roles on the 
Group’s subsidiary companies. The demands 
on and expectations of the boards of our 
regulated subsidiary companies have 
increased in recent years and the composition 
of these boards has increasingly been a 
focus of the Committee. Striking a balance 
between maintaining the cohesiveness of 
the Group and preserving the autonomy 
and accountability of its subsidiaries is a 
key consideration for the Committee and 
it continues to assess on an ongoing basis 
the most effective means of ensuring the 
effectiveness of corporate governance 
across the Group.
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Executive succession
Whilst the Chief Executive Officer is 
responsible for succession planning of 
executive roles, during 2024 he has kept 
the Committee and the Board appraised 
of developments. In anticipation of 
Craig Gentle confirming his intention to 
retire, Mark FitzPatrick began the search for 
a successor as the Group’s Chief Financial 
Officer. Having considered potential internal 
candidates, Spencer Stuart was selected to 
support in the search for potential external 
candidates. Spencer Stuart has been 
recognised by the Human Rights Campaign 
Foundation’s Corporate Equality Index as an 
Equality 100 organisation and is a signatory 
to the voluntary code of conduct to address 
gender diversity on corporate boards. 
Spencer Stuart have no connection with 
the Group or individual directors other than 
conducting leadership searches. Following 
an extensive and robust search process, 
which involved interviews and meetings 
with Directors, Mark recommended Caroline 
Waddington’s appointment to the Committee. 
The Committee approved the 
recommendation, and Caroline was 
appointed as a Director on 16 September 
2024. Whilst it is not within the remit of 
the Committee to determine changes 
to executives who are not Directors of the 
Company, it continues to monitor succession 
planning and Mark has kept both the 
Committee and the Board updated 
as changes have been considered 
and made throughout the year.
Group governance
The Committee continues to play a key 
role in overseeing the Group’s governance 
arrangements and last year reported that 
the opportunity had been taken to step back 
and review both our corporate structure and 
the governance framework that underpins it. 
This review resulted in the establishment of a 
programme of work to enhance the Group’s 
governance framework. Whilst the Committee 
will remain responsible for oversight of this 
framework, during the programme of work the 
Board will also be monitoring implementation. 
Removing unnecessary duplication is an 
important aspect of the programme and this 
has meant that in practice we have sought to 
avoid the Committee having to also consider 
updates that had already been considered 
by the Board. A summary of the progress 
overseen by the Board during 2024 can be 
found in the corporate governance statement 
on page 62.
Inclusion and diversity 
Inclusion and diversity is an important aspect 
of our succession planning and we recognise 
that if we are to meet our long-term inclusion 
and diversity aims, it must form a part of our 
formal plans. During 2024 the Committee 
approved updates to the Group’s inclusion 
and diversity policy and its own Board 
diversity policy and has continued to monitor 
their implementation. Our performance 
against our inclusion and diversity strategy 
and the related targets have been factored 
into executive team bonus performance 
criteria. There is still more both SJP and the 
financial services industry as a whole need 
to do to increase diversity, but we are pleased 
to have continued to make progress against 
our stated targets in 2024. During 2024, 
the number of senior female hires increased 
by 44% as compared to 2023 and the total 
representation of women in senior roles 
increased to 37.3% (2023: 34.4%). 
Also during 2024, 22% of external hires 
identified as minority ethnic which, alongside 
more employees voluntarily sharing their 
diversity data with us, has contributed to 
the total representation of minority ethnic 
employees increasing to 9.5% (2023: 8.2%). 
Further information on how the inclusion and 
diversity policy has been implemented can 
be found in our responsible business section 
on page 48. Our latest Gender and Ethnicity 
Pay Gap report is available on our website at 
sjp.co.uk/shareholders/esg-reporting-hub. 
The Board diversity policy, which was updated 
in 2024, sets out our own commitment and 
provides an important part of the Board’s 
succession plans, and the process for 
recruiting new Directors. As at 31 December 
2024 the Board meets the UK Listing Rule 
UKLR 6.6.6 R(9)(a) requirements as at least 
one of its members is from an ethnic minority, 
the Chief Financial Officer is a woman and 
the percentage of women on the Board 
was at least 40%. Following Rooney Anand’s 
appointment as a Director of the Company 
on 1 January 2025 the Company continues 
to meet the requirements of UKLR 6.6.6 R(9)(a). 
The information required under UKLR 6.6.6 
R(10) and (11) as at 31 December 2024 can 
be found overleaf.
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Board and executive management diversity disclosure
Number 
of Board 
members
% of the  
Board
Number of 
senior positions 
on the Board 
(CEO, CFO,  
SID & Chair)
Number in 
executive 
management 
% of executive 
management 
Men
4
50.0%
3
6
54.5%
Women
4
50.0%
1
3
27.3%
Not specified/prefer not to say
0
0.0%
0
2
18.2%
Total population
8
100.0%
4
11
100.0%
Number 
of Board 
members
% of the  
Board
Number of 
senior positions 
on the Board 
(CEO, CFO, 
SID & Chair) 
Number in 
executive 
management 
% of executive 
management 
White British or other White 
(including minority-white groups)
7
88%
4
9
81.8%
Mixed/multiple ethnic groups
0
0%
0
0
0.0%
Asian/Asian British
0
0%
0
0
0.0%
Black/African/Caribbean/
Black British
1
13%
0
0
0.0%
Other ethnic group, including Arab
0
0%
0
0
0.0%
Not specified/prefer not to say
0
0%
0
2
18.2%
Total population
8
100.0%
4
11
100.0%
Data on the diversity of the individuals in Executive Management (this includes Group Executive 
Committee members plus the Company Secretary) is collected through our voluntary employee 
diversity survey, and from other Board members by self-disclosure directly from the individuals 
concerned.
Board effectiveness 
The Committee has reviewed detailed 
analysis of the significant other commitments 
of existing and newly joined Non-executive 
Directors and how much time was spent 
on the Company’s business and affairs. 
The Committee and the Board are satisfied 
that the Non-executive Directors are able to, 
and do, commit sufficient time and attention 
to the Company’s business. In addition, the 
Committee reviewed and approved an 
assessment of the independence of each 
of the Non-executive Directors, concluding 
that each of the Non-executive Directors 
demonstrated that they remained 
independent in character and judgement. 
Further information on these conclusions 
can be found in the Notice of Meeting for 
the Company’s 2025 AGM.
The Committee has monitored progress 
against the actions that arose from the 2023 
Board effectiveness review during 2024 and 
is satisfied that they have been addressed. 
During 2024 it also selected Independent 
Board Evaluation to carry out an externally 
facilitated performance review programme 
that will run for the next three years. Further 
details of the progress made and the 2024 
review are set out on page 71. For details on 
the training and development provided to 
Directors (including induction programmes) 
please see page 70.
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Dear Shareholder, 
I am pleased to present the Committee’s 
report for the year ended 31 December 2024. 
The report provides insight into our work over 
the year and details how we have discharged 
the responsibilities delegated to us by 
the Board. 
As part of the Group’s governance framework 
the Committee fulfils a vital role in providing 
valuable independent challenge and oversight 
across the Group’s financial reporting, audit 
and internal control procedures. 
The Committee continues to be conscious 
of the external environment we are reporting 
in and is comfortable that appropriate 
procedures are in place to ensure this 
has been taken into account as part of 
the year-end process, which included 
consideration of the accounting 
judgements and actuarial assumptions. 
A key focus for the Committee this year 
has been to ensure that the valuation of 
the Ongoing Service Evidence (OSE) provision 
remains appropriate. Work in this area 
included receiving regular updates from 
management with views sought from the 
external auditor. Further details are set 
out later on in this report. 
During the latter part of the year the Financial 
Reporting Council (FRC) selected the Group’s 
FY23 External Audit for review as part of its 
standard Audit Quality Review inspection. 
Further detail can be found within the ‘Auditor 
independence, objectivity and effectiveness’ 
section of this report. 
The Committee has also been kept updated 
on the key changes to the UK Corporate 
Governance Code (the Code), including 
how the business was managing the relevant 
changes, and ensured that amendments 
were made to its terms of reference as 
appropriate.
Looking ahead to next year, the Committee 
will continue to monitor the development of 
the OSE provision and the implementation of 
the simple, comparable charging structure 
which was announced during 2023. 
The Committee will seek updates from 
management in relation to the accounting 
for costs arising from the implementation 
of our cost and efficiency programme. 
The Committee will also continue to monitor 
for future developments in accounting 
regulations, and receive regular progress 
updates from management on applying 
the revisions to the Code prior to the relevant 
application dates. 
John Hitchins 
On behalf of the Group Audit Committee
26 February 2025
Group Audit Committee 
membership
Members and date joined Committee
John Hitchins  
(Chair from 18 May 2023) 
1 January 2022
Simon Fraser 
22 April 2024
Rosemary Hilary 
17 October 2019
Lesley-Ann Nash 1 
31 January 2024
1	
Initially appointed as an interim member of 
the Committee, then subsequently became 
a permanent member.
The terms of reference of the Committee 
set out the Committee’s role and 
authority as Committee for the Company 
and certain subsidiaries. They can be 
found on the corporate website at 
sjp.co.uk/corporate-governance.
Key objective of the Committee
The Committee’s primary purpose is to 
oversee financial reporting, the internal 
and external audits and the Group’s systems 
of internal control, and to provide guidance 
and advice on these areas to the Board and, 
where applicable, other boards and 
committees in the Group. 
Regular attendees at meetings
Chair of the Board; Group CEO; Chair of the 
SJPUK Board; Chief Financial Officer; Chief 
Risk Officer; Internal Audit Director; Director, 
Finance; Director, Financial Reporting; and 
Senior Statutory Auditor.
John Hitchins
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Operation and performance of the 
Audit Committee 
The Chair of the Committee discussed 
agendas and significant matters separately 
with the external auditors and the Internal 
Audit Director in advance of each of the six 
scheduled meetings, focusing on the key 
topics set out in its forward work programme. 
Attendance by Committee members at these 
meetings is shown on page 67. The Committee 
also welcomed attendance from other 
Non-executive Directors, who attended 
Committee meetings as part of their ongoing 
development. Private sessions were held with 
the Internal Audit Director and the external 
auditors as required, providing an opportunity 
for matters to be discussed in the absence 
of management. 
Development sessions are held to further 
enhance the Committee’s understanding of 
key and emerging topics and to provide a 
platform for the Committee to discuss and 
consider any impact on the Group. During 
2024 these sessions focused on ESG reporting 
requirements, Pillar Two tax reforms, changes 
to the UK Corporate Governance Code and an 
overview of IFRS 18. Committee members also 
attended external briefings and technical 
updates, for example those given by the 
major accounting firms. 
The Committee evaluated its own 
performance and effectiveness over 
the course of the year and carried out an 
annual review of its terms of reference. The 
Committee’s effectiveness was also reviewed 
by the Board as part of the overall assessment 
of its effectiveness (see page 71). The Board 
and the Committee remain satisfied that 
the Committee operated effectively and that, 
as a whole, the Committee members have 
the experience and qualifications necessary, 
noting in particular that the Chair of the 
Committee is a qualified accountant and 
former Senior Audit Partner, and that other 
members also have recent and relevant 
experience and expertise in the financial 
services sector. With regard to the Audit 
Committees and the External Audit: Minimum 
Standard published by the FRC in May 2023, 
the Committee is content that it meets the 
relevant responsibilities set out in the 
Standard as demonstrated by this report. 
The Committee was responsible for carrying 
out the function required under the FCA’s 
Disclosure and Transparency Rule DTR7.1.3R 
(Audit Committees) and complied with the 
Statutory Audit Services for Large Companies 
Market Investigation (Mandatory Use of 
Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014 
throughout the year ended 31 December 2024.
Matters considered during the year
The Committee focused on a number of 
matters which can be grouped under four 
broad headings: corporate reporting, 
external audit, internal audit, and internal 
controls. The following sections illustrate 
the Committee’s activities during the year. 
Corporate reporting
Formal Committee meetings, covering 
the activities set out on pages 78 to 79, 
are supplemented during the year with 
informal discussion sessions to review, with 
management, key messages for both the 
Annual and Half-Year Report and Accounts, 
and to explore in more depth any 
complicated issues emerging. This forum 
provides Committee members with an 
opportunity to gain further clarity and 
understanding.
The significant issues that the Committee 
considered relating to the financial statements 
are included in the table on page 80. 
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The Committee’s activities are centred on a rolling cycle of key 
areas of focus and events as summarised in this timeline:
 

Management present the  
Half-Year Report and Accounts 
 

External auditors present  
their half-year review report
 

Internal Audit present their interim 
internal controls evaluation
 

Internal Audit present their internal 
audit plan for the following year
 

External auditors present their 
year-end plan
 

Management present their review 
of the year-end process
 

The Committee reviews the result of 
the annual evaluation of the external 
auditors, and considers whether 
the external auditors continue to 
be appropriately independent and 
objective, and effective in the role 
of external auditor
 

External auditors present their 
internal control findings from 
the year-end audit
 

The Money Laundering Reporting 
Officer (MLRO) presents their annual 
MLRO report and annual review of 
systems and controls over bribery 
and fraud
 

Internal Audit present their 
annual review and quality 
assessment of their 
performance as an 
operational function, 
including the effectiveness of 
their delivery of the audit plan
 

The Whistleblowers’ 
Champion presents their 
annual report, providing an 
overview of the operation and 
effectiveness of the systems 
and controls in relation to 
whistleblowing
 

The Committee reviews 
its terms of reference and 
evaluates its performance
May
July
October
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
Management present their plan 
for the year-end process, including 
any technical considerations 
as well as key judgements
 

External auditors provide a year-
end progress update on the audit
 

The MLRO presents their financial 
crime report, covering the operation 
and effectiveness of the Group’s 
systems and controls regarding 
anti-money laundering, counter-
terrorist financing, financial 
sanctions compliance, facilitation 
of tax evasion, fraud prevention 
and anti-bribery and corruption
 

Management present the tax 
strategy for approval
 

Management provide a year-end 
progress update, including key 
accounting issues and judgements, 
presenting drafts of narrative 
sections of the Annual Report 
and Accounts, Climate report 
and Solvency II reporting
 

Management present an 
overview of the unit trust audits
 

External auditors provide a 
year-end progress update 
on the audit
 

Group Risk present their findings 
from the year-end internal 
controls process
 

Internal Audit present their draft 
internal controls evaluation
 

Management present the final 
draft Annual Report and Accounts, 
Climate report and Solvency II 
reporting, along with the year-end 
control and compliance reporting, 
for the Committee to consider 
recommending to the Board 
for approval
 

Group Risk present their year-end 
assessment of risk and controls
 

Internal Audit present their internal 
controls evaluation
 

External auditors present their 
findings from the audit and 
their Auditors’ Report, providing 
confirmation of independence, 
and the Committee considers 
recommending to the Board the 
reappointment of the external 
auditors at the Company’s next AGM
In addition to the items set out in the diagram above, the Committee also received regular updates on the following:
External auditor 
independence
Progress against the 
internal audit plan
Internal control
Compliance 
monitoring
Capital management 
and financial control 
breaches
Developments in 
corporate reporting
Fraud and 
whistleblowing 
activity and 
reports from the 
Money Laundering 
Reporting Officer
Key policies
November
January
February
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Key corporate reporting topics
Significant issues considered
How these were addressed by the Committee
Accounting judgements and actuarial assumptions
Following the recognition of an Ongoing Service Evidence (OSE) provision 
at 31 December 2023, the Group initiated a project to undertake a review 
of historic client servicing records. The project has made positive progress 
in developing systems and processes that will facilitate redress, but at this 
stage the provision remains a critical judgement. 
In arriving in at the conclusion that the provision remains a critical 
judgement, management considered the progress made by the project 
and the data emerging. Based on this information they reviewed the 
assumptions and methodology and judged that overall, the valuation 
remains materially correct.
 
The Committee sought to understand the conclusions of management 
in relation to the year end valuation of the OSE provision.
In particular, the Committee challenged management to justify that:
 
 the methodology used in calculating the provision was appropriate
 
 overall, data available was not indicating that a materially changed 
OSE provision was appropriate. 
Significant increases in reported complaints during 2023, which reached 
a peak in Q2 2024, created uncertainty around the assessment of the 
complaints provision. This resulted in the decision to classify the provision 
as a Critical Estimate for 2024 Half-Year reporting. Since then, the 
proportion upheld and cost of redress associated with these complaints 
has reduced, resulting in a marked reduction in the provision at year end. 
The Committee challenged management’s methodology used to 
calculate the complaints provision, including the consideration of 
alternative approaches, and was satisfied that the provision was 
appropriate.
In 2023 the Group announced its plans to introduce simple, comparable 
charges and the anticipated impacts were included in the 2023 Solvency 
II and EEV results. Over the year, propositional details have been refined 
and this has have been reflected in the 2024 year-end evaluations.
The Committee noted management’s assumptions in relation to the 
treatment of cash flows for Solvency II and EEV, and was in agreement 
with the approach taken.
In July 2024, as part of its business review the Group announced a 
cost and efficiency programme, seeking to take around £100 million 
per annum before tax out of its addressable cost base by 2027. Plans are 
being developed to deliver the programme by the end of 2026, however 
at the year end sufficient detail had yet to be communicated to impacted 
employees and so a provision has not been recognised for the costs of 
this exercise.
The Committee agreed with the conclusion of management that a 
constructive obligation did not exist at the year-end and will monitor 
for further developments.
As part of the year-end exercise management provided a paper to the 
Committee setting out the key accounting judgements and actuarial 
assumptions.
The Committee was satisfied with the judgements made in relation to 
the impairment reviews of the operational readiness prepayment, Partner 
loans and goodwill, given the prevailing macroeconomic conditions.
‘Fair, balanced and understandable’ opinion 
The Board is required to provide its opinion on 
whether the Company’s Annual Report and 
Accounts taken as a whole are fair, balanced 
and understandable, and provide the 
information necessary for shareholders 
to assess the Company’s position and 
performance, business model and strategy.
To support the Board in providing its opinion, 
the Committee carried out a formal review, 
taking account of investor feedback, 
commentary from the FRC’s annual review 
of corporate reporting, and management’s 
own assessment. The Committee assessed 
the quality of financial reporting through 
discussion with the external auditor, receiving 
presentations, and discussing key matters 
with senior financial management.
This process included considering each of the 
elements (fair, balanced and understandable) 
on an individual basis to ensure our reporting 
was comprehensive in a clear and consistent 
way, and in compliance with accounting 
standards and regulatory and legal 
requirements. The external auditor also 
considered and confirmed agreement 
with the ‘fair, balanced and understandable’ 
statement as part of the audit process. 
Following its review, the Committee advised 
the Board that the Company’s Annual Report 
and Accounts for the year ended 31 December 
2024 were fair, balanced and understandable.
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External audit
Audit tender 
PwC were first appointed in 2009 and were 
reappointed as the Group’s external auditor 
following a tender process in 2016. The Group 
will be required to change its audit firm no 
later than the 2027 audit. Planning for this 
has begun with a view to completing a 
competitive tender process by 2026, well 
ahead of the FY27 audit cycle. The FRC’s Audit 
Committees and the External Audit: Minimum 
Standard sets out the FRC’s expectations 
and guidelines regarding the tendering for 
external audit and will be used to support 
the process.
Auditor activity
To launch PwC’s programme of work, the 
Committee received and agreed their 
plan for the audit of the 2024 year-end. PwC 
then provided regular updates on their work, 
culminating in their overall final report and 
findings from the year-end audit and the 
review of the half-year results. The reports 
were discussed with PwC, and the Committee 
concurred with management’s response to 
the recommendations identified. 
As in previous years, PwC attended all 
Committee meetings and the Chair of the 
Committee also regularly met with Gary Shaw, 
the Group’s Senior Statutory Auditor (appointed 
since May 2022), to receive updates on 
progress and discuss any private matters. 
The Committee asked PwC to pay particular 
attention to the assessment of the OSE 
provision and its associated judgements, 
as well as the provision for complaints, and 
was satisfied with the results of PwC’s work 
and findings.
Auditor independence, objectivity 
and effectiveness 
During the year, an internal evaluation was 
carried out to assess the independence, 
objectivity and effectiveness of PwC and the 
effectiveness of the 31 December 2023 audit 
process. This was conducted in various ways, 
including: feedback from management 
involved in the audit; feedback from the 
Committee; assessing audit quality including 
a discussion with PwC of how they had 
addressed any risks to audit quality that they 
had identified; delivery against the audit plan; 
and interrogating client administration 
systems to ensure senior PwC audit team 
members did not hold any St. James’s Place 
products or shares. 
In their audit report to the Committee, PwC 
confirmed that they remain independent 
of the Group. Management presented to the 
Committee the results of its assessment of 
PwC’s independence and objectivity, as part 
of the annual evaluation of the external auditor 
covering six key areas: level of audit and non- 
audit fees including audit fee benchmarking; 
review of services against the policy on 
auditor independence to confirm adherence; 
PwC’s policies and processes for maintaining 
independence which were confirmed via 
a letter of independence following PwC’s 
own independence assessment; threats to 
independence and safeguards PwC have 
applied which were communicated via 
PwC’s letter of independence; employment 
of former PwC employees; and rotation of 
key audit personnel. Having reviewed and 
discussed the results, the Committee was in 
agreement with management’s assessment 
and concluded that PwC remained 
independent and objective. 
The Committee also noted the results of the 
FRC’s review of PwC for the 2023/24 inspection 
cycle and observed that PwC’s percentage of 
audits graded as ‘good or limited improvements 
required’ was 76% overall and 100% for clients 
in the FTSE 350. 
The FRC selected the Group’s FY23 External 
Audit for review as part of its standard Audit 
Quality Review (AQR) inspection. The FRC 
routinely monitors the quality of the audit work 
of certain UK audit firms through inspections 
of sample audits and related procedures at 
individual audit firms. The Committee were 
pleased to note that the FRC had no key 
findings in their report and were satisfied with 
the explanations presented by the external 
auditors in relation to two points classified 
in the report as other findings.
The Committee found that PwC demonstrated 
robust challenge and professional scepticism 
during the 2024 year-end process and that 
Gary Shaw had been highly visible and 
effective as the engagement partner for the 
Group. PwC continued to provide high-quality 
output to the Committee, setting out clearly 
their approach, findings and recommendations. 
The Committee discussed with PwC the 
results of their work and challenge of 
management. The Committee noted in 
particular the challenges raised in relation 
to the assessment of the OSE provision and 
the disclosures required. 
Audit quality indicators (AQIs) were 
discussed and introduced to the audit 
plan for the first time in 2023. The AQIs 
were tailored to provide quantitative 
and qualitative metrics regarding 
the audit process. They are intended 
to be long-term measures that are 
reported over multiple year-ends 
to enable trends to be identified, 
reported and discussed with further 
action and analysis being undertaken 
as required. The main themes from 
the FY24 audit were the reduction in 
the amount of specialist and expert 
involvement and time compared to 
the previous year-end due to the 
introduction of the OSE provision 
in 2023.
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The Committee agreed with management’s 
view that PwC were effective in their role as 
external auditor. Following this evaluation, 
the Committee recommended that the 
Board seek the reappointment of PwC as 
external auditor at the next Annual General 
Meeting (AGM). 
The Committee also reviewed the evaluation 
of Grant Thornton’s performance, in relation 
to their role as auditors of St. James’s Place 
International plc and contributing to the 
Group audit by PwC and were satisfied 
with their performance. 
Finally, the Committee was authorised by 
shareholders at the last AGM to determine the 
remuneration of the external auditor. As such, 
the Committee considered and approved the 
2024 audit fees. More information on the audit 
fees can be found in Note 5 to the financial 
statements.
Non-audit services
During the year the Committee considered 
proposals for all non-audit services as they 
arose and received updates at each meeting 
on fees incurred with PwC for all services. 
The Committee discussed and approved 
the non-audit work carried out by PwC, 
which was limited to audit services relating 
to the corporate reporting, such as the review 
of the half-year results, as this work aligned 
closely with the audit work. 
The Committee also carried out its annual 
review of the Policy on Auditor Independence, 
noting the changes to the FRC Ethical Standard, 
with the review resulting in minor changes. 
More information on non-audit fees can be 
found in Note 5 to the financial statements. 
Internal Audit 
The primary role of Internal Audit is to help the 
Boards and Executive Management to deliver 
good client outcomes and protect the assets, 
reputation and sustainability of SJP through 
the provision of independent risk-based and 
objective assurance. Its objective is therefore to 
drive continuous improvement in these areas. 
This is set out in the Internal Audit Charter, 
which defines the purpose, mandate and 
scope of Internal Audit and explains its primary 
duties and responsibilities. The Charter was 
revised during 2024 to reflect the new Global 
Internal Audit Standards and was approved 
by the Committee in November 2024.
The Committee oversees the work of the 
Internal Audit function, which is set out in 
the risk-based internal audit plan (the Plan). 
The Plan is approved annually by the 
Committee in October and, together with 
a risk-ranked watchlist, remains subject 
to ongoing strategic and risk assessments 
throughout the year, with updates and 
changes to the Plan being discussed and 
approved by the Committee. The Committee 
is satisfied that the Plan provides appropriate 
coverage of SJP’s key risks and strategic 
priorities and is suitably coordinated with 
assurance activity undertaken in the 
second line and by the external auditor.
Key topics included in the 2024 Plan included 
the Consumer Duty implementation, 
investment risk controls, initial advice 
processes, proposition oversight and 
governance, cyber security and operational 
resilience.
The delivery of the Plan is the responsibility of 
the Internal Audit Director, who is accountable 
to the Committee and who meets regularly 
with the Chair of the Committee and the Chair 
of the Board. Each internal audit report is sent 
promptly to all members of the Committee. 
The Internal Audit Director attends and 
presents at each meeting, where the 
Committee discusses the function’s key 
performance indicators, recent audit findings 
and management’s progress in addressing 
any remedial actions. The Internal Audit 
Director also meets regularly with the 
members of the Committee without 
management present.
Informed by this information, and the results 
of Internal Audit’s robust quality assurance 
and improvement programme, the Committee 
annually reviews the objectivity, impact and 
effectiveness of the Internal Audit function. 
The assessment in May 2024 concluded 
that the function meets the needs of the 
Group, being effective, objective and driving 
enhancements in the Group’s control 
environment. This was supported by the 
five-yearly external quality assessment, 
carried out in October by BDO against global 
internal audit standards, which concluded 
that the function is Generally Conformant 
to the Global Internal Audit Standards and 
to the Financial Services Code in all the 
areas assessed, which is the highest rating 
for an external quality assessment.
The Internal Audit function reports regularly 
to the Committee on internal controls and 
risk management. This includes an annual 
internal controls evaluation which draws 
together findings from internal audits over 
the course of the year to provide input to 
the Committee’s own assessment of the 
effectiveness of the internal control 
framework. The most recent evaluation was 
provided at the February 2025 Committee 
meeting. The Committee reviewed the plans 
that management has in place for further 
enhancements to the control framework in 
specific areas in which Internal Audit has 
identified that controls require improvement. 
Progress in these areas will continue to be 
monitored by Internal Audit and the 
Committee. For example, work is underway 
to further enhance the monitoring of client 
outcomes in some areas of the Group and 
on ongoing enhancements to the Group’s 
IT general control environment. 
The Chair of the Committee, with input from 
the Chief Executive Officer, is responsible for 
setting the objectives of the Internal Audit 
Director, appraising their performance and 
recommending their remuneration to the 
Group Remuneration Committee. The 
Committee also assesses the quality, 
experience and expertise of the overall 
internal audit resource and has concluded 
that this remains appropriate. In addition, 
Deloitte LLP continues to provide internal audit 
co-sourcing services for specialist expertise 
and market insight. Examples of services 
provided under this contract include subject 
matter experts such as IT and regulatory 
specialists, and additional resources to 
maintain and enhance the level of assurance 
provided to the Committee.
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Whistleblowing 
The Board ensures that appropriate 
arrangements are in place to enable 
individuals to raise any concerns about 
illegal or improper behaviour connected to 
St. James’s Place. The Chair of the Committee 
is a key contact in the speak up policy and is 
the Whistleblowers’ Champion under the 
Senior Managers and Certification Regime. 
On behalf of the Board, the Committee 
reviewed whistleblowing arrangements 
during the year and received regular updates 
on activity. Each case was considered when 
first reported and tracked through at each 
meeting until satisfactorily concluded. 
The Committee established that each of 
the matters had been properly investigated 
and appropriate actions taken, including any 
resulting changes to the Group’s procedures 
or systems of control, and that none of the 
matters was material to the financial position 
or results of the Group. 
Following review and challenge by the 
Committee, the Annual Whistleblowing Report 
and the speak up policy were considered by 
the Board in May 2024. The Board concluded 
that the whistleblowing arrangements were 
appropriate, consistently in force across 
the Group and encouraged the disclosure 
of relevant concerns, enabling these to 
be appropriately addressed in a timely 
manner. The Committee also oversaw the 
implementation of a new independent 
third-party reporting hotline.
Internal controls 
Systems of internal control 
The Board has overall responsibility for 
ensuring that management maintains 
comprehensive systems of internal control 
for managing its principal and emerging risks. 
On behalf of the Board, the Committee takes 
responsibility for assessing the effectiveness 
of the Group’s risk management and internal 
control frameworks, covering all material 
financial, operational, compliance and 
reporting controls for the Group and its 
individual entities. It does this by:
 

overseeing the review of risk and control 
self-assessments (RCSAs)
 

monitoring the effectiveness of the risk 
management and internal control 
framework throughout the year through 
the quarterly updates provided by 
management to the Committee.
The Committee, in conjunction with the 
Group Risk Committee, seeks assurance 
that the Group operates within a framework 
of prudent, effective and proportionate 
controls that facilitate the timely identification, 
assessment and mitigation of risks. The 
material controls are designed to manage 
each inherent risk down to an acceptable 
level of residual risk which is within tolerance 
of our stated risk appetite, rather than aiming 
to eliminate the risk altogether. This approach 
allows us to recognise that conscious risk 
management can also include potential 
benefits and enables us to make informed 
decisions, enabling the business to grow 
safely whilst delivering good client outcomes. 
Specifically, in relation to the financial 
reporting processes, the main features 
of the internal control systems include:
 

operation and assessment of controls 
in key risk areas
 

monthly review and approval of all 
financial accounting data including data 
generated by our outsource providers
 

formal review of financial information by 
senior management, for both individual 
companies and the consolidated Group
 

extensive documentation of key processes, 
procedures and applicable key controls 
associated with financial reporting.
In addition, non-financial reporting is subject 
to formal management review by senior 
management as well as periodic review by 
Internal Audit. 
The Committee is provided with updates on 
the operation of financial reporting controls 
throughout the year and each control is 
subject to an annual cycle of review and 
reapproval which culminates at the year-end.
Further, in respect of other material controls, 
the Committee receives, discusses and 
evaluates quarterly key risk and control 
indicator reports from the Group Risk function 
providing information relating to the internal 
control environment. Over recent years there 
have been notable enhancements to the 
Group’s strategic approach to risk 
management and the internal control 
environment. At the core of this is a risk 
management system which allows for 
consistent recording, analysis, reporting and 
monitoring of risks and controls. The Group 
Risk function also has in-house SJP-specific 
risk and controls training to augment 
understanding and awareness for all 
employees. Enhancements have extended 
to an enriched RCSA process with clearer 
guidance on documentation standards and, 
a multi-level review and attestation across 
the organisation, ensuring responsibility and 
accountability are clearly articulated and 
understood, with the tone from the top setting 
expectations for all divisions. An overhaul of 
our risk event and incident management 
processes that support our internal control 
environment is progressing to ensure best 
practice elements, and a standardised 
approach is adopted across the Group. 
Throughout the year the Committee 
has continued to monitor and consider 
management’s plans to meet the 
requirements of the 2024 UK Corporate 
Governance Code that come effective for 
the financial reporting year 2026, including 
enhancements to assurance and control 
testing. The Committee will continue to 
review management’s implementation 
of the plans in 2025. 
Over the next couple of years SJP is continuing 
to invest and prioritise further strengthening 
of the enterprise risk and internal control 
management framework to better meet 
the needs of the changing organisational 
structure, increased entity-led governance 
and evolving regulatory and legislative 
environment.
The Committee also receives and discusses 
the assessments of internal controls from the 
Internal Audit function, to support its review of 
the internal control system. Actions identified 
through internal audits, as well as compliance 
-monitoring reviews, and internal control 
updates on the RCSA process are monitored, 
to ensure suitable and proportionate 
improvements are made.
Information on SJP’s principal risks and 
mitigations and material controls and 
mitigants are included in the risk and 
control management section. 
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Overall, the Committee is satisfied that the 
Group’s internal control and risk management 
framework will provide adequate arrangements, 
actions and mitigating controls, noting that 
where weaknesses in material controls are 
identified, actions are taken to address and 
remediate them. Nevertheless, the Committee 
recognises that to support the continuing 
growth, there is a need to continue to invest 
in improving and strengthening the Group’s 
risk and control conscious culture and the risk 
management and internal control framework. 
These sources of assurance assist the 
Committee in completing its annual review 
and enable it to attest on behalf of the Board 
that it has been able to properly review the 
effectiveness of St. James’s Place’s system of 
internal control in accordance with the 2014 
FRC Guidance on risk management, internal 
control and related financial and business 
reporting.
The Committee did not identify any significant 
control failings or weaknesses where actions 
were not taken so that it remains unmitigated, 
and it has ensured that corrective action is 
being taken on matters arising from the review. 
Anti-corruption, bribery and fraud review 
The Committee monitors and receives regular reports from the Money Laundering 
Reporting Officer on the Group’s policies, systems and controls to prevent corruption, 
including bribery and fraud. During 2024, fraud update reports were presented at each 
Committee meeting and a comprehensive annual report covering fraud and bribery was 
presented to the Committee in May. It was determined that, overall, St. James’s Place’s 
controls are effective, appropriate policies and procedures are in place, and operational 
effectiveness of controls is evidenced. 
The majority of fraud attempts against St. James’s Place and its clients arise as a result of 
activities involving email hacking and email interception by fraudsters. Fraud prevention 
controls to prevent the takeover of client accounts and fraudulent withdrawal of client 
funds are reliant on manual controls performed by advisers and their support staff. Whilst 
most operate the required controls effectively, individual lapses do lead to financial losses, 
of which we saw a small number in 2024. The Group has seen an increase in cases whereby 
an adviser or Partner practice is cloned online, with the intention of deceiving clients into 
making investments with profiles that adopt the genuine adviser’s details. The following 
actions have been undertaken to counteract these threats: 
 

fraud prevention training and awareness webinars with our advisers, their support 
staff and employees to improve awareness of these risks and how to counteract them
 

monitoring of St. James’s Place social media activity to detect attempted takeovers 
or suspicious activity, and detection and removal of cloned St. James’s Place websites 
 

communications to advisers, their support staff and clients via a ‘one-pager’ document 
to increase awareness of how to protect themselves from a range of investment scams.
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Rosemary Hilary
Group Risk Committee membership
Members and date joined Committee
Rosemary Hilary  
(Chair from 19 August 2020) 
17 October 2019
Rooney Anand 
1 January 2025
Emma Griffin 
22 July 2020
John Hitchins 
1 January 2022
Lesley-Ann Nash 
16 September 2020
Note: Dominic Burke was a member of the Committee 
until 31 January 2024.
The Committee’s terms of reference set 
out the Committee’s role and authority 
and can be found on the corporate website 
at sjp.co.uk/corporate-governance.
Key objective of the Committee
The Committee’s primary role is to provide 
guidance and advice to the Board (and 
where appropriate to other relevant boards 
and committees in the Group) in relation 
to the Group’s risk appetite, attitude to risk 
and also to provide oversight of its risk 
management framework. The other 
relevant boards are the wholly owned 
subsidiaries of St. James’s Place plc 
(the Company), including its regulated 
companies.
Regular attendees at meetings
The Chair of the Board, Chief Executive 
Officer, Chief Operations and Technology 
Officer, Chief Risk Officer, Chief Actuary 
and Internal Audit Director are regular 
attendees. Subject matter experts and 
other members of senior management 
are also invited to attend and present on 
specific topics throughout the year.
Dear Shareholder, 
I am pleased to present this report to you 
as Chair of the Committee and would like 
to take this opportunity to thank all the 
members for their contribution during the 
year and welcome Rooney Anand, who 
joined the Committee on 1 January 2025. 
During 2024, the Committee has focused 
on several key programmes and the risks 
associated with implementing them. These 
have included the changes to introduce our 
simple, comparable charging structure and 
monitoring the progress made to refund 
clients where there was a lack of evidence 
for the delivery of historic ongoing servicing. 
In addition the Committee reviewed the 
refreshed strategy announced in July 2024 
and its four pillars to assess whether the risks 
of each had been fully considered and 
supported the delivery of good client 
outcomes. Alongside this the Committee 
is also focused on employee wellbeing and 
has discussed the ways in which the Group 
continues to support employees through a 
significant period of change. 
The Committee has monitored the continued 
embedding of the Consumer Duty principles, 
which has involved defining client outcomes 
to identify and mitigate foreseeable harm and 
reviewing and challenging the Group’s first 
annual assessment of Consumer Duty. 
The Committee has also provided oversight 
of risks arising from the macroeconomic 
environment including the abatement of 
inflation and reducing interest rates which 
have been taken into account as we evolve 
our approach to Consumer Duty to ensure we 
support clients in vulnerable circumstances 
and achieve positive outcomes for all 
our clients.
During the year, the Committee monitored 
the Group’s oversight of its key material 
outsourcers and suppliers and related 
policies as there is an increasing reliance on 
them to help the Group deliver key strategic 
outcomes and programmes of work.
The Committee considered the stress and 
scenario testing conducted as part of the 
own risk and solvency assessment (ORSA) 
in order to assess the risks to the Group’s 
capital and liquidity. This analysis continued 
to confirm that the Group remains resilient to 
macroeconomic shocks arising from volatile 
financial markets, changing inflation and 
interest rates and geopolitical tension. 
The Committee also oversaw an analysis 
of the Group’s ability to deliver a solvent 
wind-down process. This confirmed that 
the Group had sufficient financial and 
non-financial resources to manage a 
solvent wind-down.
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The Committee also assisted in informing 
the Group’s shareholder return guidance and 
considered a risk view of the determination 
of the Ongoing Service Evidence provision. 
Additionally, focused reports from senior 
executives have contributed to the 
Committee’s evaluation of the Group’s 
principal risks. 
During the year, the Committee continued 
its focus on strategic and emerging risks and 
received updates on how the Group analyses 
them and develops an enhanced 
understanding of the risk they present to the 
Group’s strategy and where risk management 
activities should be prioritised. Specifically, 
the Committee reviewed strategic risks 
associated with the Group’s key programmes 
of work and considered views on the latest 
emerging risks which covered Group-specific 
risk as well as wider industry and global risks 
such as increasing geopolitical tensions and 
risks arising from changes in governments in 
the UK and internationally.
Committee operation, governance 
and effectiveness
The Group’s risk and compliance functions 
sit under the executive leadership of Hestie 
Reinecke, the Group’s Chief Risk Officer (CRO), 
who was appointed in October 2024. I have 
worked closely with Hestie and her predecessor 
to set the agenda of Committee meetings, 
discuss key issues, ensure that the Committee’s 
key responsibilities are fulfilled, and that 
significant and emerging risks are considered 
at appropriate times. I also regularly meet 
the Chief Executive Officer, the Chief Financial 
Officer and individual members of the Group 
Executive Committee to discuss key risk topics.
The Committee’s performance was reviewed 
by the Board as part of the overall assessment 
of its effectiveness (see page 71). The Board 
remains satisfied that the Committee 
operated effectively and that, as a whole, 
the Committee members have the experience 
and qualifications necessary. The Committee’s 
annual review of its terms of reference 
concluded that it continued to discharge 
its responsibilities appropriately.
Oversight of risk
The Committee spends a significant 
proportion of its time receiving updates from 
the CRO and other key executives, who have 
direct access to me as Chair should the need 
arise. The Committee sought assurance on 
the operation, performance and resourcing 
levels of the risk and compliance functions. 
Oversight of the risk management framework 
is key to the delivery of the responsibilities of 
the Committee. During 2024, the Group’s 
principal and emerging risks evolved with the 
changing regulatory, macroeconomic and 
geopolitical situation. It is important that the 
risk management framework is regularly 
reviewed to reflect changes in the business 
and the risk profile. The Committee has 
reviewed plans for further enhancement 
of the risk management framework to be 
progressed during 2025. The Group uses 
technology and data analytics tools to 
support areas such as risk reporting to 
ensure it operates effectively. 
Assessing risk mitigation is another area 
which the Committee reviews and challenges. 
Where risks crystallise, the Committee reviews 
the circumstances, root causes and response 
of management. More details on the principal 
risks, how risk is monitored and managed 
across the business, the risk management 
framework and risk appetite can be found on 
pages 30 to 38. The Committee reviewed and 
commented on the Group’s risk appetite 
statement and, in its final form, recommended 
its approval to the Board.
Rosemary Hilary 
On behalf of the Group Risk Committee
26 February 2025
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Operation and performance of the Committee 
Key matters considered during the year
The table below highlights the key risks and matters considered by the Committee across the Group’s nine principal risk areas.
Risk area
Principal risks considered by the Committee
Client 
proposition
Consumer Duty – The Committee received regular reports monitoring how the 
Group has continued to embed the Consumer Duty (Duty) principles including 
evolving our culture and compliance with the Duty. The Group’s first annual 
assessment of the Duty was reviewed and has helped the development of 
client outcomes to identify and mitigate foreseeable harm. The Committee 
reviewed the Group’s process to define its client outcomes and challenged 
whether they would be easy for clients to understand and be closely aligned 
to both the Group’s strategy and the needs of clients and could be monitored 
through suitable management information metrics.
The Group will continually assess and improve how it delivers good outcomes 
for clients and the Committee was encouraged by the plan to further embed 
the Duty’s principles across the Group and its relevant regulated subsidiaries, 
including through an enhanced governance framework and a focused Group 
Client Outcomes team. 
Simple, comparable charges – The Committee received regular reporting 
on the progress of the programme to implement our simple, comparable 
charging structure, and has monitored the risks associated with the successful 
completion of the changes, including their scope, business readiness for 
successful execution, reliance on third parties and the plan to communicate 
the changes to all relevant stakeholders including clients and the Partnership. 
The Group recognises that significant change programmes of this nature carry 
inherently high levels of risk, including people risk. The Committee challenged 
the progress of the programme and received assurance that the risks to 
completing it were appropriately mitigated through a governance framework 
which was operating effectively to achieve both the changes and the 
continued alignment with the principles of the Duty. 
Risk area
Principal risks considered by the Committee
Conduct 
Historic ongoing service evidence review – Following the announcement of 
the Ongoing Service Evidence provision in February 2024, the Committee has 
provided oversight of the programme to review historic client servicing records 
and identify those clients who should be offered a refund. The Committee has 
monitored the actions being taken to assist the efficient progress of the 
programme including ensuring the accurate payment of refunds to minimise 
potential client harm. The Committee noted that priority was being given to 
clients in vulnerable circumstances to resolve the gaps in evidence of their 
ongoing advice. The Committee reviewed the plans for communications to 
both clients and the Partnership and challenged whether they were sufficiently 
clear. The Committee was also reassured by the programme’s use of technology 
to efficiently analyse data and assess the available evidence for historic client 
servicing.
Complaints handling – The Committee received reports on the Group’s 
complaints handling operations which showed that the volume of complaints 
from clients via claims management companies predominantly in relation to 
historic ongoing servicing had remained high during 2024 although a reduction 
had been seen since the announcement of the Ongoing Service Evidence 
provision. The Committee noted that the complaints handling process had 
evolved which had resulted in increased consistency and speed of resolution. 
This included increasing the resources available and the productivity of 
claims handlers.
The Committee scrutinised the root cause analysis of complaints and noted 
that enhancements were being made to aid the process of their identification, 
the development of remedial actions and ultimately the closure of each root 
cause item. The Committee will continue to closely monitor the volume of 
complaints and how the Group’s strategy to manage them develops and 
adapts to the evolving situation.
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Risk area
Principal risks considered by the Committee
Conduct 
continued
Clients in vulnerable circumstances – The Committee reviewed the Group’s 
approach to supporting clients in vulnerable circumstances and noted how 
the development of client outcomes was incorporating the needs of vulnerable 
clients to identify and mitigate foreseeable harm. Further progress had been 
achieved in respect of recording data relating to vulnerability, the use by 
administration centres of voice analytics to identify potential characteristics 
of vulnerability and the development of employee and Partner skills to identify 
potentially vulnerable clients. The Committee will monitor the enhancements 
being made to the approach to identifying and supporting clients in vulnerable 
circumstances.
Supervision of Partner businesses – The Committee received updates on 
Partnership oversight activities including conduct reviews and the approach to 
identifying, assessing and managing risks to address potential systemic issues. 
Key areas included improving the risk framework, automation of data collation 
for firm reviews and improvements to record keeping. The Committee recognised 
the increased focus placed on developing the approach to oversight and 
supervision of the Partnership. It challenged the process used to identify Partner 
practices for review and was encouraged by the use of data intelligence to 
assess and mitigate the risks posed, including potential systemic risks. 
The Committee continued to closely monitor the actions taken to minimise 
and mitigate the risk of client detriment through the improved process for 
evidencing the provision of client servicing using the Salesforce CRM platform, 
the availability of vulnerable client information and the process to cease 
charging and refund clients where ongoing servicing could not be evidenced. 
The Committee reviewed the supervision of Partner businesses to assess 
compliance with the FCA’s Improvements to the Appointed Representatives regime.
Business assurance – The Committee received an update on the effectiveness 
of the controls in place to provide assurance that advice received by clients is 
of a high standard in order to support good client outcomes. The Committee 
noted that developments had been made to the assessment of advice 
processes used to ensure continued alignment to the Group’s target markets 
which further embedded the Duty’s principles.
The Committee noted that the business assurance function continued to drive 
efficiencies and optimise its performance, enabling it to play a valuable role 
in helping to assess the quality of advice and associated documentation, 
with a focus on higher risk products. 
Risk area
Principal risks considered by the Committee
Financial
ORSA – The Committee reviewed and challenged the Group’s own risk and 
solvency assessment (ORSA) process throughout the year. This included 
detailed stress and scenario testing which supports the assessment of financial 
resilience indicators such as liquidity and solvency ratios for the Group and its 
UK and Irish insurance entities, as well as analysis and challenge of reverse 
stress testing. The Committee was comfortable that: risks within the Group 
remained at an acceptable level; the Group was adequately capitalised to 
deliver its strategy; the Group would remain solvent in stressed situations; 
and the Group had sufficient liquidity.
Recovery, resolution and solvent wind-down planning – The Group conducted 
a detailed review of its recovery, resolution and solvent wind-down planning 
which covered the Company and its material regulated subsidiaries. These 
comprised analyses of operational activities and assessment of the adequacy 
of the Group’s financial and non-financial resources to ensure potential harm 
to clients was minimised and good client outcomes were prioritised. The 
Committee noted that detailed operational contingency plans have been 
determined and that the Group continues to have sufficient financial and 
non-financial resources in place to mitigate potential harm to clients and 
other stakeholders in the context of an extreme stress or wind-down scenario.
Partner 
proposition
Partner finance – The Committee received an update on the Group’s approach 
to its business ‘sale and purchase’ proposition and the key risks it faced, including 
higher interest rates and less favourable economic conditions which placed 
pressure on sale and purchase opportunities for the Partnership. The Committee 
noted that enhancements had been made to the proposition to align it with 
the Duty’s principles whilst ensuring that overall Partner debt was carefully 
managed and monitored, with a focus on affordability and supporting Partners.
Key matters considered during the year continued
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Risk area
Principal risks considered by the Committee
People
The Committee received updates on people risks, which focused on the need 
to support employee wellbeing during a period of significant and complex 
change affecting most areas of the business.
The Committee recognised that the volume of change, including the new 
strategic focus, could impact employee sentiment, wellbeing and performance. 
The Committee supported the actions taken to address these risks including 
the creation of a clear culture strategy; initiatives to enhance employee 
engagement and feedback; realising the benefits of diversity and inclusion; 
and organisational health and wellbeing.
As part of the overall review of people risk, the Committee considered 
remuneration risks. The review of such risks supports the Group Remuneration 
Committee’s consideration of how best to align the Group’s remuneration 
policies for Directors and employees with its strategy. It also provides assurance 
on compliance with existing and forthcoming regulatory requirements.
The CRO attended meetings of the Group Remuneration Committee to provide 
a view of risk culture and the management of operational incidents in order to 
ensure reward and performance were reflected appropriately. The Committee’s 
own activities supported the Group Remuneration Committee in reaching its 
conclusion that remuneration policies continue to mitigate potential conflicts 
of interest and do not encourage inappropriate risk-taking.
Regulatory
Regulatory change – The Committee reviewed and discussed the impact 
and implementation of regulatory changes and management’s responses 
to them. The Committee provided oversight of, and reviewed the controls in 
place to assess the Group’s compliance with its regulatory obligations.
Client money and client assets – The Committee received updates on the 
Client Assets Sourcebook (CASS) control environment, which provided assurance 
that core operational controls remained robust and that risks were being 
addressed and managed effectively. 
Supervision of appointed representatives – In relation to the FCA’s 
Improvements to the Appointed Representatives regime, the Committee 
reviewed the annual Self-Assessment of Compliance report by St. James’s Place 
Wealth Management plc (SJPWM) which highlighted the work conducted to 
complete annual firm reviews. The Committee recommended enhancements 
to the report before it was ultimately approved by the board of SJPWM.
Risk area
Principal risks considered by the Committee
Security and 
resilience
Operational resilience – The Committee oversaw and scrutinised the Group’s 
risk profile and operational resilience including the policy and framework 
approach adopted by the Group to assess whether its important business 
services remained operationally resilient and were prepared for operational 
disruptions, in order to minimise client harm. The Committee noted that 
enhanced oversight of the Group’s material outsourcers facilitated early 
preventative action to address any vulnerabilities identified and the Committee 
was satisfied with the operation of the policy framework and its compliance 
with the regulations. 
Cyber risks – The Committee received regular updates on cyber risks, including 
the changing threat levels and corresponding mitigating actions taken to 
protect clients, the Partnership and the wider Group and noted that potential 
threats from increased geopolitical instability had so far not materialised. The 
Committee was encouraged by both the implementation by Partner practices 
of a base level of cyber security through either self-accreditation to the Cyber 
Essentials Plus (CE+) scheme or accreditation through subscribing to the 
Group’s own ‘Device as a Service’ (DaaS) proposition, as well as the evolution 
of security levels through Partner practices being encouraged to implement 
additional standards above the base level of CE+ and DaaS. It noted that their 
implementation had significantly reduced the risk of cyber incidents and risk 
within the Partnership.
Information security and data protection – The Committee was updated on 
the activities undertaken to support both best practice and risk mitigation in 
relation to data protection across the Group and the Partnership. The threat 
landscape is constantly evolving and the Group’s security tools and training 
and awareness exercises were continually being enhanced in order to assess 
vulnerability and strengthen defence mechanisms to reduce the likelihood of 
a successful attack materialising, and to protect both the Group’s and Partner 
practices’ data.
Key matters considered during the year continued
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Risk area
Principal risks considered by the Committee
Strategy, 
competition 
and brand
Strategy impact – Prior to the Group announcing its refreshed strategy focus 
in July 2024, the Committee reviewed the different risks posed by the four pillars 
of the strategy, including how good client outcomes would be achieved when 
implementing the changes, such as placing greater emphasis on providing 
a differentiated client proposition. The Committee also challenged how 
operational risks were being considered in the plans to achieve cost savings. 
The Committee was reassured by the actions and developments evidenced to 
mitigate the risks to delivering the refreshed strategy including taking a phased 
approach which would involve first strengthening the core business to drive 
sustained growth, then expanding our leading offering from 2027 and beyond. 
More details can be found on pages 12 to 14. 
The Committee also received reports on the risks faced by St. James’s Place 
International plc (SJPI) and the Asia business.
Emerging risks – The Committee considered updates on management’s 
views of emerging risks and assessed which ones were most likely to arise 
in the future. These included adviser retention, competition, culture, and 
the impact of geopolitical risks, which would be monitored to consider 
appropriate actions. The Committee was satisfied that emerging risks 
had been appropriately considered and were being monitored accordingly. 
Reporting of these risks continues to be enhanced to facilitate rigorous 
debate on the potential implications for the Group.
Responsible business – The Committee noted that the Group was evolving 
its approach to its responsible business objectives: SJP’s positive impact on 
the financial wellbeing of society; SJP’s Climate Transition Plan; continuing 
to improve diversity and an inclusive culture; and focusing on data, controls 
and processes to ensure continued compliance. The Committee recognised 
the risk arising from increased regulatory requirements and the reputational 
risk associated with potential ‘greenwashing’ and noted the mitigating actions 
included in the objectives for 2025. 
Key matters considered during the year continued
Risk area
Principal risks considered by the Committee
Third parties
Administration performance – The Committee received regular updates 
regarding the risks to the provision of administration services provided to 
advisers and clients. The Committee recognised the enhanced level of risk 
associated with the implementation of our simple, comparable charging 
structure and the increased reliance placed on third-party administrators. 
The Committee noted the mitigating actions being taken to monitor and 
manage the risks from that project including an enhanced governance model 
supported by expert advisers and regular direct engagement with third parties 
to ensure early identification of changes to the risk environment and to support 
the delivery of good client outcomes through the implementation of the 
changes. 
Outsourcing – The Committee reviewed the Group’s outsourcer and supplier 
management approach including the cascading and embedding of the 
outsourcer and supplier management policy to maintain continued 
compliance with the regulations regarding oversight of outsourcing.
The Committee also reviewed the Group’s arrangements for maintaining 
appropriate controls over and managing cyber security risk across its material 
outsourcers, and the third and fourth parties to whom they subcontract.
The Committee was encouraged by the elevated levels of due diligence 
maintained for key suppliers, the testing of exit plans for material outsourcers, 
and the successful launch of a management database to provide a single 
source for those data. The Committee monitors adherence to the policy on 
a regular basis.
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Dear Shareholder, 
On behalf of the Committee, I am pleased 
to present the Directors’ Remuneration report 
for 2024 (the Remuneration report).
The Remuneration report is in three sections:
 

Committee Chair’s annual statement
 

Annual Report on Remuneration for 2024, 
including an ‘at a glance’ summary
 

Directors’ Remuneration Policy, including 
two proposed policy amendments 
(see overleaf).
The sections are set out in accordance 
with the UK Directors’ Remuneration Report 
Regulations 2013, as amended in 2018 and 2019.
Last year’s Remuneration report received 
strong support from shareholders with 93.58% 
of votes in favour.
Group Remuneration Committee 
membership
Members and date joined Committee
Emma Griffin (Chair from 18 May 2023) 
22 July 2020
Rooney Anand 
1 January 2025
Lesley-Ann Nash  
1 January 2022
Rosemary Hilary 
1 August 2022 
Simon Fraser 
22 April 2024
Note: Dominic Burke was a member of the Committee 
until 31 January 2024.
The Committee’s terms of reference set 
out the Committee’s role and authority. 
They can be found on the corporate 
website at sjp.co.uk/corporate-governance.
Key objective of the Committee
The Committee’s primary purpose is to 
ensure that the Directors’ Remuneration 
Policy and related arrangements support 
the business’s strategy and culture as well 
as the recruitment, motivation and retention 
of Executive Directors, the Chair of the Board 
and senior executives, whilst also having 
regard to workforce remuneration and 
complying with regulatory requirements.
Regular attendees at meetings
The Chair of the Board, Chief Executive 
Officer, Chief Financial Officer, Chief People 
Officer and Chief Risk Officer are regular 
attendees.
Emma Griffin
Section 1 – Committee 
Chair’s annual statement 
(unaudited)
  page 92
Section 2 – Remuneration 
at a glance and annual 
report on remuneration
  page 96
Section 3 – 2025 Directors’ 
Remuneration Policy
  page 117
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Section 1 – Committee Chair’s annual 
statement (unaudited)
Introduction
Following a challenging period for the Group in 2023, there has been an overall positive shift in 
2024, with record levels of funds under management, strong operational financial performance, 
and a renewed strategy which positions us for further success in the years to come. During the 
year, the Chief Executive Officer and wider management have been refreshing our leadership 
and talent at all levels – especially in our Executive team. The Board has also made some 
difficult but necessary decisions as we start to implement the refreshed strategy, including 
steps taken to change our organisational design as part of our cost and efficiency programme. 
The Committee continues to improve alignment of incentive plan outcomes for Executives with 
Group and personal performance, and this can be clearly seen from the information set out in 
this Remuneration Report. 2024 marked a year in which pay packages for GEC members were 
set and evaluated on an individual basis. The Chief Executive Officer has delivered good results 
in his first year with significant achievements in all scorecard areas, which is reflected in the 
annual bonus outcome for 2024. This has been complemented with a good start from our 
new Chief Financial Officer, Caroline Waddington, since her appointment in September 2024. 
The share price has also been improving and a Total Shareholder Return (TSR) for the year to 
31 December 2024 of 30.5%, compared with 9.5% for the FTSE All-Share Index. 
Directors’ Remuneration Policy (the Policy)
The Policy was approved in the triennial vote at the 2023 Annual General Meeting (AGM) and 
a full review will take place in autumn 2025 for submission to the 2026 AGM. However, we are 
proposing two amendments to the existing Policy at the 2025 AGM, summarised below:
 

To permit the granting of Restricted Shares to Executive Directors as part of a balanced 
reward package, without increasing the quantum of remuneration. The current Policy 
relies on Performance Shares (PSP) only for Executive Directors, which is out of line with our 
practice for executives below Board. It also restricts the Committee’s flexibility to align the 
total package with multiple business needs. The change will allow the Committee flexibility, 
in future years from 2026 onwards, to grant a combination of Performance Shares and 
Restricted Shares (up to a maximum of 62.5% of base salary). This will support share 
ownership, aid retention and drive performance during the continued transformation 
of the business over the next few years. We have structured the change to align with the 
Investment Association’s Principles of Remuneration (IA Guidance) including a 50% discount 
for Restricted Shares relative to Performance Shares, a robust underpin assessment by 
the Committee before Restricted Shares are permitted to vest, and a five-year period 
from grant before vested shares can be sold (excluding sales to settle tax on vesting). 
This proposed change does not increase the value of Executive Director’s overall packages. 
 

For the avoidance of doubt, the grant in 2025 will be wholly in PSP with a total performance 
and holding period to 2030, and the Chief Executive Officer will also continue to be 
incentivised from his 2024 PSP grant with a total vesting and holding period to 2029. 
 

To bring the annual bonus deferral policy into line with the latest IA Guidance. The current 
Policy sets the mandatory deferral percentage into shares at 50% of the annual bonus 
award, even where an Executive Director already holds a large multiple of their base salary 
in Company shares. The proposal is to maintain the deferral at 50% of total bonus whilst an 
Executive Director is building their minimum shareholding requirement (MSR) (300% of base 
salary for the Chief Executive Officer and 200% of base salary for the Chief Financial Officer), 
but to allow flexibility for the Committee to set a lower bonus deferral percentage for that 
individual once their shareholding has reached the required level and subject to the 
Executive Director maintaining it. This lower deferral percentage will be set at a level to 
ensure that the Committee retains the ability to apply malus provisions when necessary, 
and to meet any regulatory deferral requirements applying to total variable pay. We have 
also set a ‘floor’ deferral percentage of 25% of the total bonus award. The earliest this change 
would apply is to the annual bonus in respect of 2025 (awarded in 2026) and only if an 
Executive Director has met their MSR by the time of the award in 2026.
We sought the views of our top 20 shareholders on these proposals in November 2024 and 
addressed several questions. Shareholders were generally very supportive of the proposed 
changes subject to (i) a maximum percentage of any grant being in Restricted Shares, which 
we have complied with (up to 50% of the fair value of the grant – i.e. up to 62.5% of base salary) 
and (ii) a ‘floor’ deferral percentage, which has now been set at 25%. The detailed changes are 
set out in the Policy section of this Remuneration Report and the new Policy is subject to a vote 
at the AGM in May 2025.
From 1 May 2024, we consolidated car allowance into base salary. To ensure that total fixed 
pay remained unchanged, the amount consolidated was adjusted downwards for the pension 
contribution that applies to base salary. This impacted all employees including Executive 
Directors. Removing car allowances simplifies the package, reduces administrative costs 
and brings us more into line with market practice.
Annual bonus outcomes for 2024
The annual bonus for 2024 was based on a combination of financial criteria (60% weighting), 
strategic criteria (20% weighting) and individual performance objectives (20% weighting). 
As set out in the Policy, the maximum annual bonus for 2024 was 200% of bonusable salary 
(175% of bonusable salary for the new Chief Financial Officer, Caroline Waddington). The 
financial metrics were: the Underlying cash result, net inflows and controllable expenses. 
Strategic criteria covered six elements including key performance indicators relating to building 
community, being easier to do business with, delivering value to advisers and clients through 
our investment proposition, building and protecting our brand and reputation, our culture and 
being a responsible business, and continued financial strength. The Committee undertook a 
robust assessment for all the performance criteria and considered the wider performance of 
the Group in 2024. 
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As explained in the Chief Financial Officer’s report, the financial performance of the Group 
in 2024 was strong. Net inflows were £4.3 billion (2023: £5.1 billion), the Underlying cash result 
was £447.2 million (2023: £392.4 million), and year-on-year growth in controllable expenses 
was contained to 5%. As a result, the Committee determined that the payout for the financial 
component of the bonus should be in line with the scorecard outcomes, totalling 60% of 
the maximum for this element, without any exercise of overriding downward discretion. 
The Committee assessed performance for the strategic criteria taking appropriate input 
and determined that a total of 75% of maximum had been earned for this element. Individual 
performance was assessed as earning between 80% and 100% of the maximum for this 
element across the three Executive Directors who served during the year.
Based on these scorecard outcomes, the total award for the Chief Executive Officer was 
calculated to be 96.4% of maximum (192.8% of base salary). The pro-rata total award for the 
former Chief Financial Officer, Craig Gentle, for his nine months’ service as Chief Financial 
Officer, was assessed to be 87% of maximum (174% of bonusable salary after application of time 
pro-ration). Caroline Waddington was awarded 89.5% of maximum (156.7% of bonusable salary 
which includes the buyout of bonus from her previous employer).
50% of the annual bonus awards referred to above will be deferred into shares, vesting after 
three years.
No bonus payment was made to Andrew Croft for 2024 as he stepped down from the 
Board and his role as Chief Executive Officer at the end of November 2023 and remained 
on ‘gardening leave’ until 13 September 2024.
Performance Share Plan (PSP) outcome for 2022 to 2024
The PSP awards granted in 2022 reached the end of their three-year performance period 
in 2024. The performance metrics for these awards were earnings per share (two-thirds), 
and relative total shareholder return against the companies comprising the FTSE 51 to 150 
(excluding investment trusts and those companies in the FTSE Oil and Gas and FTSE Mining 
sectors) (one-third). The performance outcomes on these metrics were below the threshold 
vesting level. The total vesting outcome was therefore zero, which further reinforces the 
alignment of Executive Director remuneration with the long-term outcomes for shareholders.
Vesting of buyout award for Chief Executive Officer
Mark FitzPatrick joined the Group as Chief Executive Officer Designate on 1 October 2023 and 
was appointed Chief Executive Officer on 1 December 2023. As part of his joining arrangements, 
he received an award of 100,044 SJP performance shares to replace the portion of share 
awards from Prudential plc that he forfeited to join SJP. 
The first tranche of the buyout award (14,873 shares) was based on the same performance 
conditions that applied to him at Prudential and vested in May 2024, with 27.58% of the award 
(4,101 shares) vesting. The second and third tranches of the buyout award (85,171 shares in total) 
vest in April and May 2025 based on SJP’s relative TSR performance to the end of 2024, using the 
same peer group used for the Company’s PSP. The Committee applied discretion to determine 
that relative TSR be measured using the average TSR index for the fourth quarter of 2023 
(three-month period) as the baseline and the average TSR index for the fourth quarter of 
2024 (three-month period) as the end point (rather than measuring TSR on a ‘spot basis’ 
from 1 October 2023). This approach is consistent with our Policy. The three-month averaging 
approach is also consistent with market practice and with the normal methodology the 
Company uses for measuring relative TSR for its PSP. 
The TSR outcome for these second and third tranches of the buyout award is above the upper 
quartile, meaning that 100% of these tranches will vest. The vested options (net of any sales to 
settle taxes on exercise) are required to be retained for a minimum of two years post-vesting.
Change of Chief Financial Officer
Craig Gentle retired as Chief Financial Officer effective 16 September 2024 and as a member 
of the Board on 11 October 2024, after more than eight years’ service with the Company and six 
years as Chief Financial Officer. Craig will leave through retirement on 12 June 2025, 12 months 
from the announcement that he would retire. Craig will remain employed by the Group on 
‘gardening leave’ until his contractual notice period ends on 12 June 2025. Craig is eligible for 
base salary and contractual benefits for the remainder of his notice period. Craig remained 
eligible for an annual bonus for 2024 pro-rated for the period he was a member of the Board 
and subject to the performance conditions; as explained above, the Committee determined 
that the annual bonus award for 2024 should be £646,687. He is not eligible for an annual 
bonus in respect of the financial year ending 31 December 2025, or for a PSP award at the 
2025 grant date. 
The Committee exercised discretion to allow Craig to retain his deferred bonus awards earned 
in respect of previous financial years, vesting at the normal three-year vesting dates, and his 
PSP awards from prior years, subject to time pro-rating and performance, with vesting dates 
unchanged and subject to the normal two-year post-vesting holding period. He is required to 
retain a shareholding in the Company of 200% of his base salary for two years post cessation. 
Malus and clawback provisions continue to apply to all awards under the relevant plans.
Caroline Waddington was appointed Chief Financial Officer effective 16 September 2024, 
joining from UBS where she was Chief Financial Officer for the Group’s UK Credit Suisse entities. 
Her base salary was set at £625,000, which, although higher than her predecessor in the Chief 
Financial Officer role at SJP, is less than the base salary she was earning at UBS. Her initial 
variable pay opportunity with SJP has been set below that of her predecessor, with an initial 
maximum annual bonus of 175% of base salary (compared with 200% for Craig Gentle) and 
eligibility for a PSP award in 2025 of up to 200% of base salary (compared to Craig Gentle’s PSP 
grants of 215% of base salary in 2024 (reduced due to market circumstances) and 250% in 2023). 
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These bonus and PSP maximum award levels are below the levels permitted under the Policy. 
The Committee may, at its discretion, bring these into line with the Policy in due course, taking 
account of Caroline’s development in the role. Caroline’s pension level is 10% of base salary in 
line with other new joiners to the Group. To compensate Caroline for the forfeiture of her UBS 
annual bonus for 2024, Caroline will receive an annual bonus for 2024 based on a full year’s 
service. She also received awards of SJP shares, and deferred cash awards, with a total value of 
£1.2 million to replace the deferred share and cash awards she held at UBS that she forfeited to 
take up her role with SJP on 16 September 2024. These replacement awards are subject to terms 
equivalent to those applying to the UBS awards they replace, including performance conditions 
where forfeited awards had such conditions, and vest over a seven-year period from 2025 to 
2032 in line with the vesting dates of the awards she forfeited.
Payments to former Chief Executive Officer
As detailed in last years’ Report, Andrew Croft stepped down from the Board on 30 November 2023. 
Andrew undertook a period of ‘gardening leave’ from 1 December 2023 until his employment ended 
on 13 September 2024 following the end of his contractual notice period. During the ‘gardening leave’ 
period, Andrew continued to receive his base salary and contractual benefits. In 2024, Andrew 
received a base salary of £448,973, pension payments of £71,729 and benefits totalling £77,129. 
Andrew received no additional compensation or payment for the termination of his service 
contract or his ceasing to be a director of the Company or any other Group Company.
Non-Executive Board changes 
Dominic Burke stepped down from the Board on 31 January 2024 and Simon Fraser and 
Rooney Anand were appointed to the Board on 22 April 2024 and 1 January 2025 respectively.
Base salary reviews for 2025
The Committee has reviewed base salaries for Executive Directors for 2025 and determined 
that the Chief Executive Officer’s base salary should be increased by 3.25% at the 1 March 2025 
review date, slightly below the average 3.3% increase for SJP employees overall. The Committee 
also determined that the Chief Financial Officer’s base salary should remain unchanged at the 
2025 review date. 
Annual bonus metrics for 2025
As in 2024, the Committee has applied the key principles for selecting performance metrics 
as set out in the Policy, with an emphasis on robust financial performance, strategic goals 
and personal performance. The financial metrics make up 60% of the annual bonus and will 
be similar to the 2024 approach. The only change is that we are separating the controllable 
expenses metric into two separate components, i.e. (i) ongoing control of regular expenses 
(as per 2024) and (ii) delivery of the specific targets for significant cost reduction as part of 
the implementation of our cost and efficiency programme. The other two financial metrics 
continue to be: net inflows and the Underlying cash result. The non-financial element of the 
annual bonus will be split between strategic targets (20% of maximum bonus) and individual 
performance criteria (20% of maximum bonus). The full set of targets and outcomes will be 
reported to shareholders in the Remuneration Report for 2025, in the usual way.
PSP grants in 2025
We have also considered the metrics for the 2025 grants of the PSP, taking account of 
the Board’s review of business priorities for the next one to three years. This has included 
considering the choice of financial metrics, the weighting on relative TSR, and whether 
environmental, social and governance (ESG) targets should form a part of the scorecard. 
We have concluded that the metrics for the 2025 grant should remain unchanged from those 
that applied to 2024 grants, including: one-third based on relative TSR, and two-thirds based 
on EPS. 
The quantum will be as follows:
 

Mark FitzPatrick will receive an award of 250% of base salary, as permitted in the Policy
 

Caroline Waddington will receive an award of 200% of base salary as set out in her contract 
of employment.
Vesting of these awards will be subject to demanding performance conditions and the 
Committee also retains additional discretion to make downwards adjustment at vesting 
should this be considered appropriate.
Board Chair fee, and Non-executive Director fees for 2025
The Committee reviewed the Board Chair fee level, taking account of benchmark fee levels and 
the time commitment in the role, and decided to increase the fee by 3.25% to £413,000 effective 
1 January 2025, which is less than the average increase for employees in 2025. The fee level will 
be reviewed again from 1 January 2026.
The Board (excluding Non-executive Directors) reviewed the Non-executive Director fee rates 
and concluded that a modest increase of 2.6% should be applied to the base fee, which is less 
than the average increase of 3.3% for employees in 2025.
Diversity and pay gaps
The Board monitors the gender and ethnic diversity of employees. We have achieved 37.3% 
female representation in senior management roles in 2024 and we are also working towards at 
least 12% minority ethnic representation in our UK employee population by 2028 (currently 9.5%). 
We also track the total gender pay gap, which is an indication of whether we are moving closer 
to a broadly equal number of men and women at each job level in the Group. Over the seven 
years since 2017, we have made progress on this: the median and mean hourly pay gaps have 
reduced by 13.0 and 12.9 percentage points respectively over that time.
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Consultation with colleagues
One of our Committee members, Lesley-Ann Nash, is also the Non-executive Director 
with responsibility for workforce engagement. Lesley-Ann conducts regular meetings 
with our Workforce Engagement Panel, which includes a cross-section of SJP colleagues. 
These discussions include Executive remuneration policy and practice. 
Corporate Governance Code and FCA regulations
The Committee regularly monitors how remuneration policy and practice meet the 
requirements of the 2018 Corporate Governance Code, and the FCA Remuneration Codes 
that apply to regulated subsidiaries within the Group. The Committee considers that our 
Remuneration Policy effectively addresses the following principles set out in the Code:
Factors
Approach taken in Remuneration Policy
Clarity
Our Policy and its operation and alignment with our strategic 
objectives are disclosed in the Directors’ Remuneration report, 
which provides stakeholders with clarity on the link between the 
achievement of SJP’s strategy and how Executive Directors are 
rewarded. Clarity on remuneration is also provided to employees 
via our Workforce Engagement Panel, which provides the opportunity 
for Panel members to engage on remuneration-related topics 
including the Policy.
Simplicity
The structure of the package for Executive Directors is simple to 
understand and provides transparent performance criteria and 
payment scales for variable pay, plus appropriate scope for the 
use of judgement and discretion by the Committee. In recent years 
we have adjusted the performance measures for variable elements 
so that they are more clearly aligned with stakeholder expectations 
and experience. This has involved selecting measures that are better 
understood by stakeholders as well as ensuring we explain the 
alignment better in the Policy and the Report. In 2024, we removed 
car allowance from the remuneration package to further simplify 
fixed pay.
Risk
The Executive Directors’ package is sensitive to risk and is aligned with 
our strategic objectives and the interests of our shareholders and 
other stakeholders. The Policy is assessed to ensure it aligns with the 
Group’s risk appetite and regulatory requirements, and that it does 
not encourage undue risk-taking. Assurance of this is sought from 
the Chief Risk Officer. 
Factors
Approach taken in Remuneration Policy
Predictability
Our Policy clearly discloses the maximum opportunity for each 
element of remuneration. The actual outcomes depend on the 
performance achieved against the specific performance metrics. 
Proportionality 
The metrics and maximum award levels in the annual bonus and PSP 
help to ensure that variable pay for Executive Directors is proportionate 
to the performance delivered for stakeholders and that there is 
alignment between the outcomes and the achievement of SJP’s 
strategy. Stretching performance conditions and the discretion available 
to the Committee ensure that poor performance is not rewarded.
Alignment 
to culture 
The Policy reflects SJP’s culture of rewarding performance, being 
a responsible business, and taking account of the needs of all 
stakeholders. This is particularly relevant for the strategic objectives 
relating to the annual bonus as these include elements specifically 
aligning with cultural indicators.
Conclusion
Remuneration outcomes for 2024 reflect the Committee’s robust approach to performance 
assessment – with total remuneration reflecting the positive developments in the business 
during the year. We align the remuneration of Executive Directors with the long-term interests of 
our shareholders; shares constitute around 60% of the total package, through deferral of bonus 
over three years and long-term incentive awards that are subject to a total five-year vesting 
and holding period. The amendments to our Policy do not increase the quantum of 
remuneration and retain close alignment with shareholders’ interests.
I encourage you to vote for the Directors’ Remuneration report for 2024 and the amended 
Directors’ Remuneration Policy.
Emma Griffin
On behalf of the Group Remuneration Committee
26 February 2025
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Section 2 – Remuneration at a glance and annual report on remuneration
Summary of Executive Directors’ remuneration for the year 
How were our Executive Directors rewarded?
Single figure remuneration for the year
The following tables provide a summary single total figure of remuneration for 2024 and 2023 for the Executive Directors.
Mark FitzPatrick, Chief Executive Officer 1
£’000
2023
2024
977,570
257,469
2,412,388
 Fixed 
 Variable
2024
2023
Base salary7
861,455
210,000
Benefits7
29,970
26,469
Pension
86,145
21,000
Other
751,334
–
Annual bonus (cash) 5
830,527
–
Annual bonus 
(deferred) 5
830,527
–
Total
3,389,958
257,469
PSP vested 6
–
–
Caroline Waddington, Chief Financial Officer 2
£’000
2023
2024
205,092
1,056,252
 Fixed 
 Variable
2024
2023
Base salary
182,692
–
Benefits
4,047
–
Pension
18,353 
–
Other
76,877 
–
Annual bonus (cash) 5
489,687
–
Annual bonus 
(deferred) 5
489,688 
–
Total
1,261,344 
–
PSP vested 6
– 
–
Craig Gentle, Chief Financial Officer 3
£’000
2023
2024 502,629
624,016
173,811
646,870
 Fixed 
 Variable
2024
2023
Base salary 7
371,975
445,104
Benefits7
74,634
112,146
Pension
56,021 
66,766
Other
183
179
Annual bonus (cash) 5
323,343 
86,816
Annual bonus 
(deferred) 5
323,344
86,816
Total
1,149,500
797,827
PSP vested 6
–
–
Andrew Croft, Chief Executive Officer 4
£’000
2023
2024
000
695,545
 Fixed 
 Variable
2024
2023
Base salary
–
563,862
Benefits
–
47,104
Pension
–
84,579
Other
–
–
Annual bonus (cash) 5
–
–
Annual bonus 
(deferred) 5
–
–
Total
–
695,545
PSP vested 6
–
–
1	
Mark FitzPatrick was appointed as Chief Executive Officer Designate and to the Board on 1 October 2023 and became Chief Executive Officer on 1 December 2023.
2	 Caroline Waddington was appointed as Chief Financial Officer and to the Board on 16 September 2024.
3	 Craig Gentle retired as Chief Financial Officer on 16 September 2024 and from the Board on 11 October 2024. The figures shown are his remuneration for services as a Director.
4 	 Andrew Croft stepped down as Chief Executive Officer and from the Board on 30 November 2023. The figures shown are his remuneration for services as a Director.
5 	 The annual bonus awards are in respect of performance during the years ending 2023 and 2024 respectively.
6 	 The value of the PSP vested corresponds to the long-term incentives in the total remuneration table on page 98.
7	 From 1 May 2024, car allowance was consolidated into base salary. To ensure that total fixed pay remained unchanged, the amount consolidated was adjusted downwards for the pension contribution that applies to base salary.
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Summary of Executive Directors’ remuneration for the year continued
Linking remuneration to achievement of key business goals 
Weighting (maximum 
potential percentage 
points per item)
Mark FitzPatrick 1
Caroline Waddington 2
Craig Gentle 3
Outturn 
(actual points 
earned)
Percentage of 
base salary 
earned
Outturn 
(actual points 
earned)
Percentage of 
base salary 
earned
Outturn 
(actual points 
earned)
Percentage of 
base salary 
earned
Annual bonus for 
2024 (max 200% 
of base salary)
Underlying cash result
12%
12.0
24.0%
12.0
21.0%
12.0
24.0%
Net funds under management flows
24%
24.0
48.0%
24.0
42.0%
24.0
48.0%
Annual growth in controllable expenses
24%
24.0
48.0%
24.0
42.0%
24.0
48.0%
Strategic performance objectives
20%
16.4
32.8%
13.5
23.7%
11.0
22.0%
Individual performance objectives
20%
20.0
40.0%
16.0
28.0%
16.0
32.0%
Total calculated payout 
100%
96.4
192.8%
89.5
156.7%
87.0
174.0%
PSP (2022 award) 
(max 250% of 
base salary) 4
Relative TSR
33.3%
N/A
N/A
N/A
N/A
0.0
0.0%
Average annual adjusted earnings (EPS) per share growth target, based on 
EEV in excess of CPI, with the scale starting at CPI+5% and extending to CPI+12% 5
66.7%
N/A
N/A
N/A
N/A
0.0
0.0%
Total PSP opportunity
100%
N/A
N/A
N/A
N/A
0.0
0.0%
1	
The annual bonus outturn and percentage of base salary earned for Mark FitzPatrick are based on a maximum bonus opportunity of 200% of base salary).
2 	 The annual bonus outturn and percentage of base salary earned for Caroline Waddington (maximum bonus opportunity of 175% of base salary).
3 	 The annual bonus outturn and percentage of base salary earned for Craig Gentle (maximum bonus opportunity of 200% of base salary earned up to the date he stepped 
down from the Board).
4	 Base salary for PSP is the base salary at the time of grant. The value of the PSP vesting is also dependent on the amount of share price movement between grant and vesting.
5	 The EPS performance condition is calculated by reference to the post-tax European Embedded Value (EEV) operating profit (on a fully diluted per share basis) for two-thirds of 
the award. For the EPS performance metric element a threshold and stretch level of performance is set. At threshold, 25% of the relevant element vests, rising on a straight-line 
basis to 100% for attainment of levels of performance between threshold and maximum targets. 
 
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2.1  How the Remuneration Policy was applied in 2024
2.1.1  Remuneration payable in respect of performance in 2024 (audited)
Summary of total remuneration
The remuneration received by Executive Directors in respect of the years ended 31 December 2024 and 2023 is set out below. 
Executive Director
Base salary 
£
Benefits 
£
Annual bonus
£
Long-term 
incentives 
£
Pension 
£
Other 
£
Total 
£
Total fixed 
remuneration 
£
Total variable 
remuneration 
£
Mark FitzPatrick 1
2024
861,455
29,970
1,661,054
–
86,145
751,334
3,389,958
977,570
2,412,388
2023
210,000
26,469
–
–
21,000
–
257,469
257,469
–
Caroline Waddington 2 
2024
182,692
4,047
979,375
–
18,353
76,877
1,261,344
205,092
1,056,252
2023
–
–
–
–
–
–
–
–
–
Craig Gentle 3
2024
371,975
74,634
646,687
–
56,021
183
1,149,500
502,630
646,870
2023
445,104
112,146
173,632
–
66,766
179
797,827
624,016
173,811
Andrew Croft 4
2024
–
–
–
–
–
–
–
–
–
2023
563,862
47,104
–
– 
84,579
–
695,545
695,545
– 
Non-executive Director
Base salary 
£
Benefits 
£
Total 
£
Dominic Burke 5
2024
16,958
–
16,958
2023
147,109
–
147,109
Simon Fraser 6
2024
125,968
–
125,968
2023
–
– 
–
Emma Griffin
2024
190,212
7,870
198,082
2023
139,363
10,617
149,980
Rosemary Hilary
2024
204,504
735
205,239
2023
159,252
419
159,671
John Hitchins
2024
199,747
–
199,747 
2023
142,472
118
142,590
Paul Manduca
2024
400,000
8,810
408,810
2023
375,000
2,880
377,880
Lesley-Ann Nash
2024
132,875
966
133,841
2023
111,996
113
112,109
Annual report on remuneration 
This Directors’ Remuneration report, will be put 
to an advisory shareholder vote at the 2025 
AGM. This part of the Remuneration report 
explains the work of the Remuneration 
Committee and sets out how we implemented 
our Policy during 2024. The information on 
pages 98 to 116 has been audited where 
indicated. This part also sets out how 
we intend to implement the Directors’ 
Remuneration Policy in 2025. The Policy, 
including the proposed amendments is 
set out on pages 117 to 126.
1	
Mark FitzPatrick joined the Board on 1 October 2023. The Other amount includes the 
value of buyout awards which vested on 17 May 2024 (4,169 shares at a market price 
on vesting of £4.774 per share) and are due to vest in 2025 (87,309 shares at a market 
price of £8.3437, the average of the closing share prices for the three months ending 
on 31 December 2024). The number of shares include dividend equivalent shares 
which will be added on vesting.
2	 Caroline Waddington joined the Board on 16 September 2024. The Other 
amount relates to a buyout cash award payment as shown on page 99.
3	 Craig Gentle stepped down from the Board on 11 October 2024.
4	 Andrew Croft stepped down from the Board on 30 November 2023.
5	 Dominic Burke stepped down from the Board on 31 January 2024.
6	 Simon Fraser joined the Board on 22 April 2024. 
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2.1  How the Remuneration Policy was applied in 2024 continued
Benefits
Benefits for Executive Directors comprise private healthcare, life and critical illness cover, 
permanent health insurance, health screening, travel costs and car allowance until 30 April 
2024 when this was consolidated into base salary with a downward adjustment to reflect the 
pension contribution that applies to base salary. For Craig Gentle, they also included a location 
allowance of £72,000 per annum, which allowed him to work increased amounts of time in SJP’s 
London office away from his normal place of work at SJP’s Cirencester office (2023: £72,000). 
The amounts shown are generally the taxable amounts.
Benefits for Non-executive Directors are for the reimbursement of taxable travel expenses 
grossed up for any tax payable thereon. Non-executive Directors are not paid a pension and 
do not participate in any of the Company’s variable incentive schemes.
Pension allowance
Consistent with the pension contributions provided to the wider workforce, all Executive 
Directors appointed after the 2018 AGM receive a pension allowance of 10% of salary on joining, 
increasing to 12.5% after five years and 15% after ten years of service. The pension allowances 
for Executive Directors appointed prior to the 2018 AGM were reduced to 15% of base salary on 
1 January 2023. None of the Executive Directors participate in defined benefit pension schemes.
Annual bonus
As explained on page 120, half of the annual bonus is paid in cash, and the other half in the 
form of a conditional award of the Company’s shares. Release of the shares is subject to the 
participant’s continued employment. Deferred shares are subject to forfeiture for three years 
under the terms of the Deferred Bonus Plan (DBP). 
Long-term incentives
The value of the long-term incentives is the value of shares vesting from the award where the 
performance period ends in the year, together with the value of dividend equivalents that have 
been added in the form of shares, during the three-year performance period, to the vested 
shares. The long-term incentive values for 2024 are zero for all Executive Directors. For Andrew 
Croft and Craig Gentle, this is due to the performance conditions not being met for the PSP 
award granted on 25 March 2022. These awards will lapse in full and no shares will vest. The 
long-term incentive values for 2023 are zero for all Executive Directors. For Andrew Croft and 
Craig Gentle, this is due to the performance conditions not being met for the PSP award granted 
on 25 March 2021. 
Other
These amounts relate to two elements: (i) income received from the Share Incentive Plan and the 
Save As You Earn scheme; (ii) vesting of buyout awards for Mark FitzPatrick; and (iii) the payment 
of a buyout cash award to Caroline Waddington. For the Share Incentive Plan, the value relates 
to the matching shares received (one matching share is awarded for every ten Partnership 
shares purchased). For Mark FitzPatrick and Craig Gentle, 39 matching shares were awarded 
on 25 March 2024 at £4.5243 per share. For Craig Gentle, 15 matching shares were awarded 
on 24 March 2023 at £11.93 per share. Employees making contributions to the Save As You Earn 
scheme receive a 20% discount on shares under option. Mark FitzPatrick started a savings 
contract in March 2024 with a discount of £1.008 per share for 2,748 shares under option. Mark will 
be eligible to received a tax-free bonus of 1.1. times his monthly savings amount on the maturity 
of the Save As You Earn scheme. None of the Directors started a savings contract in 2023. 
For Mark FitzPatrick, 4,101 shares vested in May 2024 from his buyout awards and a further 85,171 
shares are due to vest in April and May 2025 based on SJP’s TSR performance in 2024. The buyout 
awards accrue dividend equivalent shares in the period from the grant date to the date of 
exercise. 68 dividend equivalent shares were added on vesting to the shares which vested 
in May 2024 and 2,138 dividend equivalent shares have accrued on the shares which are due 
to vest in April and May 2025. The shares which vested in May 2024 have been valued using a 
share price of £4.774, the closing share price on 17 May 2024. The shares which are due to vest in 
April and May 2025 have been valued using a share price of £8.3437, the average of the closing 
share prices for the three months ending on 31 December 2024. 
The buyout awards replaced part of the Prudential awards that Mark forfeited on leaving. 
The vesting level of the award which vested on 17 May 2024 was 27.58%. This was based on the 
same performance conditions that applied to the Prudential LTIP 2021 award. The awards which 
are due to vest in April and May 2025 will vest in full. The vesting level for these awards has been 
determined by the Company’s relative total shareholder return against the companies comprising 
the FTSE 51 - 150 (excluding investment trusts and those companies in the FTSE Oil and Gas and 
FTSE Mining sectors) during the period from 1 January 2024 to 31 December 2024. The Company 
was ranked above the upper quartile (16th out of 80 companies). Therefore, 100% of the shares 
will vest.
Caroline Waddington received a buyout cash award payment of £76,877 to compensate her 
for a portion of Upfront Cash Awards clawed back by UBS due to cessation of employment and 
the income tax and National Insurance contributions due on the payment.
Subsidiary board fees
Emma Griffin received a fee of £62,500 as a Non-executive Director of St. James’s Place Unit 
Trust Group Limited during 2024. 
Dominic Burke, Simon Fraser, Rosemary Hilary and John Hitchins received the following fees as 
Non-executive Directors of St. James’s Place UK plc during 2024; £5,208 for Dominic Burke until 
he stepped down from 31 January 2024; £43,229 for Simon Fraser from when he was appointed 
on 22 April 2024; £62,500 for Rosemary Hilary; and £62,500 for John Hitchins. 
John Hitchins received a fee of £2,352 as a Non-executive Director of St. James’s Place Wealth 
Management plc from when he was appointed on 18 December 2024. The payment of this fee 
was made in January 2025. 
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2.1  How the Remuneration Policy was applied in 2024 continued
Payment for loss of office (audited) 
As detailed in last years’ Report, it was announced on 13 September 2023 that Andrew Croft would 
step down from the Board on 30 November 2023. Andrew undertook a period of ‘gardening leave’ 
from 1 December 2023 to 13 September 2024 when he ceased to be an employee, and during 
that time he continued to receive his base salary and contractual benefits, for the period he 
continued to be an employee, that he was entitled to under the terms of his Service Contract 
in respect of the balance of his notice period during which he was on gardening leave. During 
2024, Andrew received a base salary of £448,973, pension payments of £71,729 and benefits 
totalling £77,129. Andrew was eligible for an annual bonus award for the financial year ending 
31 December 2023, pro-rated for the period he was a member of the Board of the Company. 
The Committee determined that the bonus award in respect of 2023 was zero. He was not 
eligible for annual bonus in respect of the financial year ending 31 December 2024. 
Andrew was treated as a good leaver in respect of his outstanding awards under the DBP and 
the PSP, and accordingly the unvested awards under these plans are due to vest on the normal 
vesting dates. PSP awards are and will be subject to the achievement of performance conditions 
and pro-rating in respect of his period of employment. He did not receive a PSP award in 2024. 
PSP awards are and will continue to be subject to post-vesting holding periods in accordance 
with the rules of the PSP. 
Andrew’s unvested Company Share Option Plan (CSOP) awards will vest on the normal vesting 
dates, subject to the achievement of performance conditions and pro-rating in respect of his 
period of employment. He did not receive a CSOP award in 2024 and CSOP awards will continue 
to be subject to post-vesting holding periods in accordance with the rules of the CSOP. 
Malus and clawback provisions apply to any awards or payments made to Andrew under any 
of the above award and share plans. Andrew has retained his shares held in the Share Incentive 
Plan (SIP) in accordance with the plan rules. 
In line with the Policy, Andrew is required to maintain a shareholding equivalent to 300% of 
his base salary from the date he stepped down from the Board for two years post cessation.
Andrew will receive no additional compensation or payment for the termination of his service 
contract or his ceasing to be a director of the Company or any other Group Company or any 
other Group Company, except for the Company paying legal fees up to £25,000 plus VAT.
2.1.2  Remuneration arrangements for change of Chief Financial Officer 
(audited)
Leaving arrangements for Craig Gentle
As we announced on 13 June 2024, Craig Gentle retired from the position of Chief 
Financial Officer on 16 September 2024 and stood down from the Board on 11 October 2024. 
Craig will leave through retirement on 12 June 2025, the end of his contractual notice period. 
From 11 October 2024 to the end of the year, Craig continued to receive his base salary and 
contractual benefits at a rate consistent with the table in 2.1.1. Payments and remuneration 
arrangements relating to loss of office are set out below.
Craig will remain employed by the Group on ‘gardening leave’ until his contractual notice period 
ends on 12 June 2025 and he will continue to receive his base salary and contractual benefits 
during that period in accordance with his service agreement and the Company’s Directors’ 
Remuneration Policy. Craig is eligible for an annual bonus award for the financial year ending 
31 December 2024, pro-rated for the period he was a member of the Board of the Company and 
subject to the achievement of performance conditions. To the extent that any annual bonus 
award is made, 50% of it will be deferred for three years and invested in the Company’s shares 
under the terms of the DBP. He will not be eligible for an annual bonus award in respect of the 
financial year ending 31 December 2025. 
The Committee exercised discretion to allow Craig to retain his outstanding awards under the 
DBP and the PSP (subject to time pro-rating) and the awards under these plans will vest on the 
normal vesting dates. PSP awards will be subject to the achievement of performance conditions, 
and pro-rating in respect of his period of employment. He will not receive a PSP award in 2025. 
PSP awards will continue to be subject to the post-vesting holding periods in accordance with 
the rules of the PSP. Craig’s unvested CSOP awards will vest on the normal vesting dates, subject 
to the achievement of performance conditions and pro-rating in respect of his period of 
employment. He will not receive a CSOP award in 2025 and CSOP awards will continue to 
be subject to post-vesting holding periods in accordance with the rules of the CSOP.
Malus and clawback provisions will apply to any awards or payments made to Craig under 
any of the above award and share plans. 
Shares held in the Share Incentive Plan (SIP) will be released to Craig on leaving in accordance 
with the rules of the SIP. In line with the Directors’ Remuneration Policy, Craig will be required to 
maintain a shareholding equivalent to 200% of his base salary from the date he retired from 
the Board (or the actual shareholding held at cessation, if the value is lower) for two years 
post cessation.
Craig will receive no additional compensation or payment for the termination of his service 
contract or his ceasing to be a director of the Company or any other Group Company or any 
other Group Company, except for the Company paying legal fees up to £25,000 plus VAT. 
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2.1  How the Remuneration Policy was applied in 2024 continued
Joining arrangements for Caroline Waddington
Caroline Waddington was appointed Chief Financial Officer and was appointed to the Board 
on 16 September 2024. She receives a base salary of £625,000. Caroline’s pension level is 10% 
of base salary, in line with other new joiners to the Company. Her maximum annual bonus is set 
at 175% of base salary for 2025, and her maximum PSP grant is 200% of base salary, both below 
the maximum level in the approved Policy. To compensate Caroline for the forfeiture of her UBS 
annual bonus for 2024, Caroline will receive an annual bonus for 2024 based on a full year’s 
service. Caroline also received buyout cash awards with a value of £527,989 and buyout share 
awards with a value of £735,235 to replace the awards she held at UBS and that were forfeited 
on cessation of employment. 
The buyout cash awards consist of the following: a payment of £76,877 to compensate 
Caroline for a portion of Upfront Cash Awards clawed back by UBS due to cessation of 
employment; conditional cash awards of £138,000 (50% vesting in March 2026 and 50% in 
March 2027) and £85,000 (20% vesting annually between August 2026 and August 2030); 
and a performance cash award of £228,112 (20% vesting in March 2031 and 80% in March 2032). 
The vesting of the performance cash award will be subject to St. James’s Place plc and, if 
applicable, its subsidiary companies maintaining the levels of solvency and capital adequacy 
required by regulation, and operating within any applicable external banking covenants, 
in each case as determined by the Committee as determined by the Committee, during 
a performance period ending on 1 March 2029. 
The details of the buyout share awards are listed in the “Buyout awards outstanding” table in 
section 2.1.5 of this report. A total of 103,140 shares under option were granted on 10 December 
2024 (38,737 condition options and 64,403 performance options). These options will vest in 
various tranches as outlined in section 2.1.5. The vesting of conditional options is subject to 
continued employment. The vesting conditions for performance options vary depending on 
the performance period end date of the original awards which were forfeited and the type of 
performance conditions which applied to the forfeited award. For tranches of options with 
original performance periods ending on or before 31 December 2025 (22,664 performance 
options in total), the vesting level will be determined by the vesting level for the original award 
as disclosed in the UBS annual report for the relevant financial year. The vesting of 38,458 
performance options is subject to the SJP PSP 2024 performance conditions outlined in 
“Granting of PSP awards in 2024” in section 2.1.4 of this report. The vesting of 3,281 performance 
options will be subject to St. James’s Place plc and, if applicable, its subsidiary companies 
maintaining the levels of solvency and capital adequacy required by regulation, and operating 
within any applicable external banking covenants, in each case as determined by the 
Committee, during the relevant performance periods ending on or after 31 December 2026. 
These replacement awards vest in line with the vesting dates of the awards Caroline forfeited. 
Where applicable, vested option will be subject to the same post-vesting holding periods as 
the forfeited award. Dividend equivalent shares will be added to vested options where dividend 
equivalents were earned on the forfeited award. The replacement awards are subject to the 
St. James’s Place plc Malus and Clawback Policy and the malus and clawback terms which 
applied to the forfeited award.
2.1.3  Summary of total annual bonus for 2024 performance (audited) 
Bonus scorecard
The performance conditions (both financial and non-financial targets) and weightings which applied to the annual bonus were as follows: 
Measure
Weighting 
(percentage 
of salary)1,3
Weighting 
(percentage 
of salary)2
Weighting 
(percentage 
of maximum)
Threshold 
(20% payable)
Maximum 
value 
(100% payable)
Actual
Mark FitzPatrick 1
Caroline Waddington 2
Craig Gentle 3
Payout 
(percentage 
of salary)
Payout 
(percentage 
of maximum 
total bonus)
Payout 
(percentage 
of salary)
Payout 
(percentage 
of maximum 
total bonus)
Payout 
(percentage 
of salary)
Payout 
(percentage 
of maximum 
total bonus)
Underlying cash result
24.0%
21.0%
12.0%
£335.0m
£385.0m
£447.2m
24.0%
12.0%
21.0%
12.0%
24.0%
12.0%
Net funds under 
management flows
48.0%
42.0%
24.0%
£1.0bn
£3.0bn
£4.3bn
48.0%
24.0%
42.0%
24.0%
48.0%
24.0%
Annual growth in 
controllable expenses
48.0%
42.0%
24.0%
£396.3m
£388.9m
£388.9m
48.0%
24.0%
42.0%
24.0%
48.0%
24.0%
Strategic objectives
40.0%
35.0%
20.0%
Assessment by the Committee of the 
performance of the Executive Directors
32.8%
16.4%
23.7%
13.5%
22.0%
11.0%
Individual objectives
40.0%
35.0%
20.0%
40.0%
20.0%
28.0%
16.0%
32.0%
16.0%
Total calculated payout 
192.8%
96.4%
156.7%
89.5%
174.0%
87.0%
1	
The weighting and payout for Mark FitzPatrick is based on a maximum bonus opportunity of 200% of base salary.
2 	 The weighting and payout for Caroline Waddington is based on a maximum bonus opportunity of 175% of base salary.
3 	 The weighting and payout for Craig Gentle is based on a maximum bonus opportunity of 200% of base salary earned up to the date he stepped down from the Board..
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2.1  How the Remuneration Policy was applied in 2024 continued
Annual bonus for 2024 
The maximum bonus opportunity for Mark FitzPatrick and Craig Gentle increased to 200% 
of salary for 2024 following approval of the two stage increase in the Policy at the 2023 AGM. 
As part of her appointment terms, it was agreed that Caroline Waddington would have a 
maximum bonus opportunity of 175% of base salary for 2024, based on a full year’s service of 
which 8.5 months related to the buyout of bonus foregone. As shown in the table on page 101, 
60% of the annual bonus was determined by a scorecard of financial performance metrics, 
20% by strategic objectives and 20% by individual performance objectives. 
Financial performance metrics
The scorecard of financial performance metrics were as follows:
Metric
Alignment with strategy
Underlying cash result
Recognises annual cash profitability, which is an important 
driver of dividends and future investment in the business.
Net funds under 
management flows
Reflects both new business and client retention and is a driver 
of sustained profit growth.
Annual growth in 
controllable expenses
Keeping cost growth below the rate of growth in revenues 
is a key determinant of profit growth.
As shown in the table on page 101, the maximum targets for all the financial performance 
metrics were met and 60% of the maximum bonus will payout based on these measures.
Strategic performance objectives
Mark FitzPatrick and Craig Gentle were set the following strategic performance objectives:
Strategic Performance Objective
Mark FitzPatrick
Craig Gentle
Weighting 
(percentage 
of maximum 
bonus)
Payout 
(percentage 
of maximum 
bonus)
Weighting 
(percentage 
of maximum 
bonus)
Payout 
(percentage 
of maximum 
bonus)
Partner Sentiment
7.0%
7.0%
N/A
N/A
Employee engagement
2.0%
0.6%
5.0%
1.5%
Digital Performance
3.5%
2.1%
N/A
N/A
Administration Performance
3.5%
3.5%
N/A
N/A
Risk and control environment
2.0%
1.2%
5.0%
3.0%
Inclusion and Diversity
2.0%
2.0%
5.0%
5.0%
Culture
N/A
N/A
5.0%
1.5%
Total
20.0%
16.4%
20.0%
11.0%
As Caroline Waddington was appointed on 16 September 2024, the Committee determined that 
the strategic objectives element of her bonus would be calculated based on the aggregate of 
the strategic objectives outcomes for the members of the Group Executive Committee (GEC) 
excluding Mark FitzPatrick. This included the following additional objectives: Client Sentiment; 
Investment Performance; and Investment risk and controls. This resulted in a payout of 13.5% 
out of 20% of bonus.
The details of the strategic objectives are as follows: 
Strategic 
Performance Objective
Measure/target
Outcome
Building community
Partner sentiment
Overall score based on proposition rating criteria in Partner engagement 
survey
Achieved in-line with target
Employee 
engagement
Employee engagement score based on blended result of key employee 
survey questions.
High engagement with employee survey however challenges to sentiment given significant change 
in-year (e.g. consultation), key themes to be addressed in 2025. Overall outcome below target
Being easier to do business with 
Digital performance
Blended performance against dashboard of adoption and sentiment 
measures for key digital tools & initiatives
Improvements across key metrics through year driving achievement close to target
Administration 
performance
Improved administration service by delivering reduced average error rate
Achieved in-line with target
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Strategic 
Performance Objective
Measure/target
Outcome
Delivering value to advisers and clients through our investment proposition
Investment 
performance
Assessment of investment performance across our funds & portfolios
Significant outperformance vs peers but underperformance vs challenging market benchmarks led 
to outcome close to stretch target
Investment risk 
and controls
Qualitative assessment of progress across investment risk and controls 
priorities
Achieved in-line with target
Building and protecting our brand and reputation
Risk and control 
environment
Quantitative and qualitative blended assessment of our risk and control 
environment in-line with our risk appetite
Leadership positively influenced risk culture and continued to drive improvements in risk 
management across the business
Client sentiment
Client Satisfaction score measured via annual client survey
Achieved in-line with target
Our culture and being a responsible business (ESG)
Inclusion and 
diversity
Performance against annual targets for female and minority ethnic 
employee and senior representation
Achieved in-line with target with 37.3% female representation in senior management roles, 
9.5% minority ethnic representation in our UK employee population and 9.4% minority ethnic 
representation in senior management roles
Culture
Culture score based on blended result of key culture indicator questions in 
employee engagement survey
High engagement with employee survey however challenges to sentiment given significant change 
in-year (e.g. consultation), key themes to be addressed in 2025. Overall outcome below target
Individual performance objectives
Mark FitzPatrick
Mark achieved all of his individual objectives which related to Culture; Regulatory Matters; 
Reputation; Strategy and People. For Culture, launching a campaign to set out expectations 
of our corporate culture with a view to enhancing a more open and less siloed environment 
where people feel more empowered and willing to share views openly. For Regulatory Matters, 
continue to create an environment where there is a strong relationship with the regulator 
and issues are clearly known, understood and actioned appropriately. For Reputation, 
further developing the positive external perception of our stakeholders with a clear approach 
of working with the media and partnership across multiple channels. For Strategy, creating 
a new strategic plan for 2030 that provides the Board with the confidence to support it and 
our people and Partnership the energy to strive towards it. For People, continue to create 
a leadership team capable of executing on the strategy, being a role model for our values 
and behaviours and that accelerates our growth agenda.
Caroline Waddington
Caroline has made an impressive start, working well with GEC members, her finance team 
and leading the restructuring project.
Craig Gentle 
Craig delivered on his key objectives – most notably ensuring that financial information 
production and dissemination was on time, to quality. The finance function, and Craig, were 
instrumental in helping to shape restructuring costs saving and reinvestment windows and 
in determining the new dividend policy for the Board to consider. The treasury function and 
credit providers were carefully managed and interacted with. Expenditure controls in the UK 
were effective.
2.1  How the Remuneration Policy was applied in 2024 continued
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2.1  How the Remuneration Policy was applied in 2024 continued
2024 performance against bonus scorecard (including Committee discretion)
The table below sets out performance against financial and non-financial targets under the 
bonus scorecard, and the effect of the Committee’s overriding discretion on the final outcome. 
The table also shows the portion of the annual bonus awarded in cash and the portion 
awarded in deferred shares.
Mark 
FitzPatrick
Caroline 
Waddington
Craig  
Gentle
Financial targets (% of base salary)
120.0%
105.0%
120.0%
Strategic objectives (% of base salary)
32.8%
23.7%
22.0%
Individual objectives (% of base salary)
40.0%
28.0%
32.0%
Committee discretion (% of base salary)
0.0% 
0.0% 
0.0% 
Final bonus outcome (% of base salary)
192.8% 
156.7% 
174.0% 
Maximum opportunity for 2024 (% of base salary)
200% 
175% 
200% 
Final bonus outcome (% of maximum)
96.4% 
89.5% 
87.0% 
Cash amount
£830,527 
£489,687
£323,343
Deferred amount
£830,527 
£489,688
£323,344
2.1.4  Long-term incentive awards (audited)
Vesting of Performance Share Plan awards
On 31 December 2024, the awards made on 25 March 2022 under the PSP reached the end 
of their three-year performance period. As outlined below, these awards did not meet the 
minimum performance hurdles and therefore no shares will vest. The performance conditions 
which applied to the 2022 PSP awards, and the actual performance achieved against these 
conditions, are set out in the table below: 
Performance hurdle
TSR relative to the FTSE 51 to 150 1
Average annual adjusted 
EPS growth in excess of RPI 2
Performance required
Percentage of 
one third of 
award vesting
Performance 
required
Percentage of 
two thirds of 
award vesting
Below threshold
Below median
0%
Below 5%
0%
Threshold
Median
25%
5%
25%
Stretch or above
Upper quartile or above
100% 12% or above
100%
Actual achieved 3
71 out of 78 companies
0%
0%
0%
1	
FTSE 51 to 150 index excluding investment trusts and companies in the FTSE oil, gas and mining sectors.
2	 The EPS performance condition is calculated by reference to the post-tax EEV operating profit (on a fully diluted 
per-share basis). This measure excludes the direct impact of stock market fluctuations and changes in economic 
assumptions on the final year’s performance. 
3 	 No discretion was exercised by the Committee to override the outcome referred to above.
Granting of PSP awards in 2024
Details of PSP awards (nil-cost options) granted to the Executive Directors in 2024 are set out 
in the table below. As discussed in last year’s Remuneration Report, the Committee applied 
a downward adjustment to the PSP award for Craig Gentle, reducing it to 215% of base salary 
rather than the normal award of 250% of base salary, to take account of the impact of the 
significant fall in share price in 2023. As Mark FitzPatrick was new in role, his award was not 
subject to downward adjustment.
Director
Type of  
award
Basis of 
award granted
Average 
share price at 
date of grant
Number of SJP 
shares over 
which award 
was granted 1, 2
Face value of 
award
(£’000)
Percentage of face 
value that would 
vest at threshold 
performance
Mark 
FitzPatrick
Nil-cost 
option
250% of salary 
of £840,000
£4.5243
464,160 £2,099,999
25%
Craig Gentle3 Nil-cost 
option
215% of salary 
of £466,612
£4.5243
221,739 
£1,003,214
25%
1	
The number of shares awarded was calculated based on the average of the mid-market share prices over a period 
of three days prior to the date of grant on 25 March 2024, being £4.5243 per share. The face value of the award 
figure is calculated by multiplying the number of shares awarded by the average share price figure of £4.5243.
2	 PSP awards are structured as nil-cost options and therefore no exercise price is payable on exercise. Dividend 
equivalents accrue to the Executive Directors between the date of grant and exercise of the award (up to a 
maximum of six years from date of grant) but are released only to the extent that awards vest. Awards in 2024 
were based on the achievement of three metrics: (a) TSR performance relative to a composite benchmark of the 
FTSE 51 to 150, excluding investment trusts and companies in the oil, gas and mining sectors for one-third of the 
award. For the TSR performance metric element, 25% vests at median, with a straight-line relationship to 100% 
vesting for upper quartile performance; (b) EPS using EEV adjusted profit for one-third of the award. This is by 
reference to the post-tax EEV operating profit (on a fully diluted per-share basis). This metric excludes the direct 
impact of stock market fluctuations and changes in economic assumptions on the final year’s performance, for 
one-third of the award; and (c) EPS using Cash result profits for one-third of the award. For the EPS performance 
metric elements, a threshold and stretch level of performance is set. At threshold, 25% of the relevant element vests, 
rising on a straight-line basis to 100% for attainment of levels of performance between threshold (EPS in 2026 using 
EEV adjusted profit of 116.06 pence per share and EPS in 2026 using Cash result profits of 45.38 pence per share) and 
maximum (EPS in 2026 using EEV adjusted profit of 143.65 pence per share and EPS in 2026 using Cash result profits 
of 55.86 pence per share) targets. These awards also have a post-vesting holding period of two years from the 
vesting date. 
3	 Craig Gentle’s award is subject to pro-rating in respect of his period of employment until 12 June 2025.
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2.1  How the Remuneration Policy was applied in 2024 continued
2.1.5  Share awards (audited)
The tables below set out details of share awards that have been granted to individuals who were Executive Directors during 2024 and 
which had yet to vest or be exercised at some point during the year. With the exception of the buyout awards granted to Mark FitzPatrick 
and Caroline Waddington, the performance periods for share awards run for a period of three years, ending on 31 December of the year 
immediately preceding the vesting date.
Buyout awards outstanding
Director
Date of grant
Market price 
at grant (£) 1
Shares 
originally 
awarded
Face value 
(£) 1
Shares  
vested
Vesting date
Dividend 
equivalents 
added to 
vested 
awards
Shares 
exercised 
including 
dividend 
equivalents
Shares 
 lapsed
Remaining 
unexercised 
at 31 Dec 2024
Mark FitzPatrick
24 Oct 2023
6.4388
14,873
95,764
4,101 2 17 May 2024
102
0
10,772 2
4,203
24 Oct 2023
6.4388
34,513
222,222
–
4 April 2025 3,13
–
–
–
34,513
24 Oct 2023
6.4388
50,658
326,177
–
27 May 2025 3, 13
–
–
–
50,658
Caroline 
Waddington
10 Dec 2024
7.1280
19,229
137,064
–
Various 4, 13
–
–
–
19,229
10 Dec 2024
7.1280
19,229
137,064
–
Various 4, 13
–
–
–
19,229
10 Dec 2024
7.1280
314
2,238
–
25 Mar 2025 13
–
–
–
314
10 Dec 2024
7.1280
1,261
8,988
–
Various 5, 13
–
–
–
1,261
10 Dec 2024
7.1280
2,213
15,774
–
Various 6, 13
–
–
–
2,213
10 Dec 2024
7.1280
2,434
17,350
–
Various 7, 13
–
–
–
2,434
10 Dec 2024
7.1280
1,853
13,208
–
Various 8, 13
–
–
–
1,853
10 Dec 2024
7.1280
188
1,340
–
25 Mar 2025 14
–
–
–
188
10 Dec 2024
7.1280
757
5,396
–
Various 5, 14
–
–
–
757
10 Dec 2024
7.1280
1,328
9,466
–
Various 6, 14
–
–
–
1,328
10 Dec 2024
7.1280
1,461
10,414
–
Various 9, 14
–
–
–
1,461
10 Dec 2024
7.1280
1,327
9,459
–
Various 9, 14
–
–
–
1,327
10 Dec 2024
7.1280
14,588
103,983
–
Various 10, 15
–
–
–
14,588
10 Dec 2024
7.1280
8,804
62,755
–
Various 11, 13
–
–
–
8,804
10 Dec 2024
7.1280
4,914
35,027
–
Various 9, 13
–
–
–
4,914
10 Dec 2024
7.1280
19,088
136,059
–
Various 10, 15
–
–
–
19,088
10 Dec 2024
7.1280
4,152
29,595
–
Various 12, 13
–
–
–
4,152
1	
The face value of the award is calculated by 
multiplying the number of shares awarded by 
the market price at grant (for awards granted 
on 24 October 2023, this was calculated using the 
average share price figure over a period of five 
days prior to the date of grant and for awards granted 
on 10 December 2024, this was calculated using the 
average share price figure over a period of five days 
prior to 16 September 2024). 
2	 27.58% of the award vested on 17 May 2024 and 72.42% 
of the award lapsed on the same date. The vesting 
level was determined by the vesting level of the 
Prudential LTIP 2021 award as disclosed in the 
Prudential plc Annual Report 2023 and approved 
by the Committee. The vested options are available 
to exercise until 17 May 2027.
3	 The performance period for Mark FitzPatrick’s awards 
which vest on 4 April 2025 and 27 May 2025 is from 
1 January 2024 to 31 December 2024.
4	 The vesting dates and the percentage of the award 
due to vest on each date are as follows: 25 March 2027 
(26%); 25 March 2028 (26%); 25 March 2029 (26%); and 
25 March 2030 (22%).
5	 The vesting dates are 25 March 2025 and 25 March 
2026. 50% of the award is due to vest on each date.
6	 The vesting dates are 25 March 2025; 25 March 2026 
and 25 March 2027. One-third of the award is due to 
vest on each date.
7	 The vesting dates are 25 March 2025; 25 March 2026; 
25 March 2027 and 25 March 2028. 25% of the award 
is due to vest on each date.
8	 The vesting dates and the percentage of the award 
due to vest on each date are as follows: 25 March 2025 
(4.52%); 25 March 2026 (23.87%); 25 March 2027 (23.87%); 
25 March 2028 (23.87%); and 25 March 2029 (23.87%).
9	 The vesting dates are 25 March 2025; 25 March 2026; 
25 March 2027; 25 March 2028 and 25 March 2029. 
20% of the award is due to vest on each date.
10	 The vesting dates are 25 March 2026; 25 March 2027; 
25 March 2028; 25 March 2029 and 25 March 2030. 
20% of the award is due to vest on each date.
11	 The vesting dates are 25 March 2028; 25 March 2029 
and 25 March 2030. One-third of the award is due to 
vest on each date.
12	 The vesting dates are 25 March 2026 and 25 March 
2027. 50% of the award is due to vest on each date.
13	 Vesting subject to performance conditions and 
continued employment. Vested awards will be 
subject to post-vesting holding periods.
14	 Vesting subject to continued employment 
(no performance conditions). Vested awards will 
not be subject to post-vesting holding periods.
15	 Vesting subject to continued employment 
(no performance conditions). Vested awards 
will be subject to post-vesting holding periods.
16	 The awards are in the form of nil-cost options. 
The 24 October 2023 awards were granted under 
the rules of the Performance Share Plan and are 
subject to the performance conditions outlined 
in section 2.1.1. Vested awards will be subject to a 
two-year holding period from the relevant vesting 
date. The 10 December 2024 awards were granted 
under the terms of a buyout award deed pursuant 
to Listing Rule 9.3.2(2). The share awards were granted 
under a Listing Rule 9.3.2(2) arrangement to facilitate 
the recruitment of Caroline Waddington as the rules 
of the PSP did not permit conditional share awards 
without performance conditions to be granted. 
Where applicable, post-vesting holding periods 
end on the same date as the post-vesting holdings 
periods which applied to the original award which 
the buyout award relates to.
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Financial statements
Governance

2.1  How the Remuneration Policy was applied in 2024 continued
Performance Share Plan awards outstanding
Director
Date of grant
Market price 
at grant (£)
Shares 
originally 
awarded
Face value 
(£) 1
Shares 
vested 6
Vesting date
Dividend 
equivalents 
added to 
vested 
awards
Shares 
exercised 
including 
dividend 
equivalents 5
Shares 
lapsed
Remaining 
unexercised 
at 31 Dec 2024
Mark FitzPatrick
25 Mar 2024 2
4.5243
464,160
2,100,000 
–
25 Mar 2027
–
–
–
464,160
Craig Gentle
25 Mar 2021
12.6700
64,856
821,726
–
25 Mar 2024
–
–
64,856 5
–
25 Mar 2022
14.6400
72,992
1,068,238
–
25 Mar 2025 3
–
–
–
72,992
3 May 2023 4
11.9683
93,719
1,121,657
–
3 May 2026
–
–
–
93,719
25 Mar 2024 2, 4
4.5243
221,739
1,003,214
–
25 Mar 2027
–
–
–
221,739
1	
The face value of the award is calculated by multiplying the number of shares awarded by the market price at grant (the average share price figure over a period 
of three days prior to the date of grant). All awards are in the form of nil-cost options.
2	 The performance conditions for the awards granted on 25 March 2024 are outlined in the ‘Granting of PSP awards in 2024’ section on page 104.
3	 The three-year performance period for the awards which are due to vest on 25 March 2025 ended on 31 December 2024.
4	 Craig Gentle’s awards are subject to pro-rating in respect of his period of employment until 12 June 2025, as detailed on page 93.
5	 Lapsed due to the minimum performance conditions not being met.
6 	 There are no vested but unexercised options.
Company Share Option Plan options outstanding (linked to PSP awards)
Director
Date of grant
Option price 
(£)
Share options 
originally 
awarded
Grant value 
(£) 1
Share 
options 
vested
Vesting date
Share options 
exercised 2 
Share 
options 
lapsed 
Remaining 
unexercised 
at 31 Dec 2024
Mark FitzPatrick
25 Mar 2024
4.5243
13,261
59,997
–
25 Mar 2027
–
–
13,261
Craig Gentle
25 Mar 2022
14.635
1,749
25,597
–
25 Mar 2025
–
–
1,749
3 May 2023 2
11.9683
2,874
34,397
–
3 May 2026
–
–
2,874
1	
The grant value of the award is calculated by multiplying the number of shares options awarded by the option price (the average share price figure over a period 
of three days prior to the date of grant).
2	 Craig Gentle’s 3 May 2023 award is subject to pro-rating in respect of his period of employment until 12 June 2025, as detailed on page 93.
All share options are in the form of tax-advantaged CSOP options which are linked to the PSP award granted on the same date shown in the PSP 
awards outstanding table above. The CSOP options are subject to the same performance conditions as the linked PSP award. On the exercise 
of vested CSOP options, shares will lapse from the linked PSP award equivalent in value to the gain achieved on the exercise of the CSOP options. 
sjp.co.uk
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2.1  How the Remuneration Policy was applied in 2024 continued
Deferred Bonus Plan (DBP) – shares held during 2024
The table below sets out details of the awards held by the Executive Directors under the 
deferred element of the annual bonus scheme during 2024:
Director
Balance at 
1 January  
2024
Released in 
year1
Awarded in 
year
Balance at 
31 December 
 20241
Vesting date
Craig Gentle
23,091
–
–
23,091
25 Mar 2025
20,567
–
–
20,567
24 Mar 2026
–
–
19,188
19,188
25 Mar 2027
1	
Outstanding awards at the year-end relate to deferred shares awarded in 2022, 2023 and 2024 which were earned 
in 2021, 2022 and 2023 respectively. The share price used to calculate the 2022 award was £12.90 (the average of the 
mid-market share prices for 1, 2 and 3 March 2022), for the 2023 award was £11.93 (the average of the mid-market 
share prices for 21, 22 and 23 March 2023) and for the 2024 award was £4.5243 (the average of the mid-market share 
prices for 20, 21 and 22 March 2024). The face value of the deferred shares awarded in 2024 was £86,812 at the time 
of award. The awards are not subject to performance conditions.
2	 Deferred share awards are held as Restricted Shares in the Group’s Employee Share Trust until the vesting date.
Further details of the deferred element of the annual bonus scheme are set out on page 120. 
Dividends accrue to the Executive Directors during the three-year period that the shares are 
subject to forfeiture, and details of these dividends are set out on page 120.
Save As You Earn (SAYE) share option scheme – shares held during 2024
Details of the options held by the Directors in 2024 under the SAYE scheme and any movements 
during the year are as follows:
Director
Options 
held at 
1 January 
2024
Granted in 
year
Lapsed in 
year 1
Exercised 
in year
Options 
held at 
31 December 
2024
Exercise 
price
Dates from which 
exercisable
Mark 
FitzPatrick
–
2,748
–
–
2,748
£4.05
1 May 2027 to 
31 October 2027
Craig Gentle
843
–
843
–
–
£12.81 1 November 2024 
to 30 April 2025
1	
Craig Gentle’s SAYE option lapsed on 24 October 2024 following the withdrawal of the amount saved prior to the 
maturity date.
At 31 December 2024 the mid-market price for the Company’s shares was £8.68. The range 
of prices between 1 January 2024 and 31 December 2024 was between £4.02 and £9.14. 
Share Incentive Plan – shares held during 2024 
The table below sets out details of the awards held by the Directors under the Share Incentive 
Plan during 2024:
Director
Balance at 
1 January 
2024
Partnership 
shares 
allocated in 
year 1
Matching 
shares 
allocated in 
year 2
Dividend 
shares 
allocated in 
year 3
Balance at 
31 December 
2024 4
Holding period 
(matching shares)
Mark FitzPatrick 
–
397
39
3
439
25 March 2024 to 
25 March 2027
Craig Gentle
188
–
–
–
188
24 March 2017 to 
24 March 2020
192
–
–
–
192
25 March 2019 to 
25 March 2022
156
–
–
–
156
25 March 2021 to 
25 March 2024
165
–
–
–
165
24 March 2023 to 
24 March 2026
–
397
39
–
436
25 March 2024 to 
25 March 2027
1	
Partnership shares are shares awarded in return for an investment of between £10 and £1,800. Partnership shares 
were purchased on behalf of Mark FitzPatrick and Craig Gentle on 25 March 2024 at a price of £4.5243 per share, 
in return for £1,800 being deducted from their pre-tax salaries.
2	 For every ten Partnership shares acquired, the Company awards one matching share. Matching shares were also 
awarded on 25 March 2024 in relation to the Partnership shares mentioned above.
3	 Dividend shares were purchased on 24 September 2024 at a price of £7.2574 per share.
4	 The Partnership, dividend and matching shares will be held by an employee benefit trust on behalf of the Director. 
The matching and dividend shares must be held for a minimum period of three years from the date of the award/
purchase.
Between 1 January 2025 and 26 February 2025, there were no exercises or other dealings in the 
Company’s share awards by the Directors.
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2.1  How the Remuneration Policy was applied in 2024 continued
2.1.6  Shareholding requirements and Directors’ share interests (audited)
Shareholding requirements
To align the long-term interests of Executive Directors and shareholders Executive Directors are 
required to build up a shareholding in Company shares. The Chief Executive Officer is required 
to build up a shareholding equivalent to 300% of salary and the Chief Financial Officer is required 
to build up a shareholding equivalent to 200% of salary. The table sets out the shareholdings of 
the Executive Directors. Mark FitzPatrick’s shareholding will build as his awards have started to 
vest from 2024 and Caroline Waddington’s shareholding will build as her awards start to vest 
from 2025 onwards. Until the shareholding requirements are met, at least 50% of vested shares 
from the PSP and other share awards (less tax liability) will normally be retained by the Executive 
Director. 
Director
Shares 
held at 
 1 January 
2024
Shares 
held at 
31 December 
2024
Percentage of base 
salary held in SJP 
shares as at 
31 December 2024 1
Mark FitzPatrick
–
439
0.4%
Craig Gentle 2
141,652 
161,276
205%
Caroline Waddington
–
–
0%
Dominic Burke 3
–
–
Simon Fraser
–
–
Emma Griffin
2,275
2,331
Rosemary Hilary
–
–
John Hitchins
–
–
Paul Manduca
27,000
27,000
Lesley-Ann Nash
–
–
1	
Calculated using the mid-market price at 31 December 2024 of £8.68 and the base salary as at 31 December 2024 
for Mark FitzPatrick and Caroline Waddington. Calculated using the mid-market price at 11 October 2024 of £7.64 
and the base salary as at 11 October 2024 for Craig Gentle. The overall percentage of base salary excludes the value 
of shares that would need to be sold to meet the notional tax and employee National Insurance contributions on 
DBP awards that remained in their periods of deferral. 
2	 Craig Gentle stepped down from the Board on 11 October 2024 (see page 93). He is subject to a post-cessation 
shareholding requirement which requires him to hold shares equivalent to 200% of his salary as at 11 October 2024 
up to the second anniversary of the date he retired from the Board.
3	 Dominic Burke retired from the Board on 31 January 2024. 
4	 The interests of the Executive Directors set out on this page include the gross number of shares held in trust for 
the Directors for DBP awards which are subject to a three-year continuous service requirement, details of which 
are set out on page 107. The interests of the Executive Directors also include awards under the Share Incentive Plan, 
details of which are set out on page 107. They also include shares which are beneficially owned and are subject to 
a post-vesting holding period following the exercise of PSP options. Unexercised share options are not included.
5	 The Company’s register of Directors’ interests contains full details of Directors’ shareholdings and any share awards 
under the Company’s various share schemes.
6	 Disclosure of the Directors’ interests in share awards is made on pages 105 to 107 and also in Note 27 – Related party 
transactions. 
Between 1 January 2025 and 26 February 2025, there were no transactions in the Company’s 
shares by the Directors.
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Governance

2.1  How the Remuneration Policy was applied in 2024 continued
Executive Directors’ shareholdings and outstanding share awards
Beneficially  
owned at 
31 December 
2024 1
Outstanding 
PSP awards 
(performance 
conditions) 2
Outstanding 
unvested 
buyout awards 
(performance 
conditions) 3
Outstanding 
unvested 
buyout awards 
(no performance 
conditions) 3
Outstanding vested 
buyout awards 
(unexercised 
options) 3
Outstanding 
SAYE options 
(no performance 
conditions)4
Outstanding 
DBP awards 
(no performance 
conditions)5
Outstanding 
SIP shares 
(no performance 
conditions)6
Mark FitzPatrick
 439
464,160
85,171
–
4,203
2,748
–
439
Craig Gentle 7
161,276
388,450
–
–
–
–
62,846
1,137
Caroline Waddington
–
–
64,403
38,737
–
–
–
–
1	
Beneficially owned shares include those DBP awards and SIP shares set out in columns 8 and 9 above.
2	 Details of the PSP awards are set out on page 106.
3	 Details of the buyout awards (including options that are unvested and those that are vested but have not been exercised) are set out on page 105.
4	 Details of the SAYE options are set out on page 107.
5	 Details of DBP awards are set out on page 107.
6	 Details of the SIP shares are set out on page 107.
7 	 Craig Gentle’s shareholdings and outstanding share awards are as at the date he stepped down from the Board (11 October 2024).
2.1.7  Dilution (unaudited)
Dilution limits agreed by shareholders at the time of shareholder approval of the various 
long-term incentive schemes allow for up to 10% of share capital in ten years to be used 
for grants to employees and members of the St. James’s Place Partnership under all share 
schemes (i.e. both the employee and Partner share schemes), and up to 5% of share capital 
in ten years to be used for grants to employees under discretionary schemes. These limits 
comply with the Investment Association dilution guidelines on the issue of new shares.
The table to the right sets out, as at 31 December 2024, the number of new ordinary shares in the 
Company which have been issued, or are capable of being issued (subject to the satisfaction 
of any applicable performance conditions), as a result of options or awards granted under 
the various long-term incentive schemes operated by the Company in the ten years prior 
to 31 December 2024.
Share scheme
Number of new 
ordinary shares of 
15 pence each
Percentage of 
total issued share 
capital as at 
31 December  
2024
SAYE schemes
5,291,027
0.97%
Executive share schemes
16,245,051
2.99%
Partners’ share schemes
10,840,263
1.99%
Total
32,376,341
5.95%
In addition, as at 31 December 2024, the Group’s Employee Share Trust held 4,209,800 shares in 
the Company which were acquired to meet awards made under the PSP, CSOP, DBP, RSP, buyout 
awards and SAYE. The number of shares in the Company held in the Share Incentive Plan Trust 
as at 31 December 2024 was 666,564.
sjp.co.uk
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Governance

2.1  How the Remuneration Policy was applied in 2024 continued
2.1.8  Total shareholder return performance and CEO pay over the same 
period (unaudited)
The graph to the right shows a comparison of the Company’s TSR performance against the 
FTSE All-Share Index over the last ten financial years. The Company considers this to be the most 
appropriate comparator index, given the broad nature of the index and the companies within it.
This graph shows the value, by 31 December 2024, of £100 invested in St. James’s Place on 
31 December 2014, compared with the value of £100 invested in the FTSE All-Share Index on 
the same date. The other points plotted are the values at intervening financial year-ends.
300
200
100
0
Value (£) (rebased)
31/12/14
31/12/15
31/12/16
31/12/17
31/12/18
31/12/19
31/12/20
31/12/21
31/12/22
31/12/23
31/12/24
	 St. James’s Place  	
	 FTSE All-Share 
The table below shows the total remuneration figure for the Chief Executive Officer over the last ten financial years. The total remuneration figure includes the annual bonus and long-term 
incentive awards which vested based on performance in those years (and ending in that year for PSP scheme awards).
Year ending 31 December
David  
Bellamy
Andrew  
Croft
Mark  
FitzPatrick
2015
2016
2017
2018
2019
2020
2021
2022
2023
2023
2024
Total remuneration (£)
3,115,230
2,631,667
2,458,020
1,886,774
1,421,729
812,678
3,141,423
3,115,406
695,545
257,469
3,389,958
Annual bonus (% of maximum)
93.3%
96.67%
96.67%
62%
37.5%
0%
96.7%
77.1%
0%
–
96.4%
LTIP vesting (% of maximum)
100%
100%
87.94%
85.3%
62.9%
9%
93.4%
86.4%
0%
–
–
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Governance

2.1  How the Remuneration Policy was applied in 2024 continued
2.1.9  Percentage change in remuneration of all Directors and employees (unaudited)
As the Company has no employees, the table below shows the percentage change in the salary/fee,  
benefits and annual bonus for each Director against all UK employees of the Group over the last five years. 
Remuneration element
Average 
employee 
(% change)
Executive Directors (% change)
M FitzPatrick 3 C Waddington 3
C Gentle 4
A Croft 4
Salary/fee 1
2024
9.1
310.2
–
(16.4)
–
2023
7.5
–
–
4.8
(4.0)
2022
7.4
–
–
3.3
3.3
2021
–
–
–
5.8
5.8
2020
5.0
–
–
(2.2)
(2.2)
Benefits 2
2024
6.0
13.2
–
(33.4)
–
2023
8.6
–
–
184.7
(5.2)
2022
3.3
–
–
1.1
1.1
2021
5.6
–
–
1.6
1.7
2020
3.1
–
–
(6.1)
–
Bonus
2024
77.7
100
–
272.4
–
2023
(28.7)
–
–
(64.6)
(100)
2022
9.5
–
–
(17.6)
(17.6)
2021
–
–
–
–
–
2020
(100)
–
–
(100)
(100)
Remuneration  
element
Average 
employee 
(% change)
Non-executive Directors (% change)5
D Burke 7, 8 S Fraser 7
E Griffin 7,9 R Hilary 8
J Hitchins 7, 8, 9 P Manduca 7
L-A Nash 7
Salary/fee 1,6
2024
9.1
(88.5)
–
36.5
28.4
40.2
6.7
18.6
2023
7.5
593.6
–
12.3
3.4
16.7
–
0.9
2022
7.4
–
–
18.6
20.6
765.1
22.6
31.1
2021
–
–
–
18.1
34.3
–
–
71.4
2020
5.0
–
–
–
686.2
–
–
–
Benefits 2
2024
6.0
–
–
(25.9)
75.5
(100)
205.9
755.2
2023
8.6
–
–
61.3
100
100
(39.8)
32.9
2022
3.3
–
–
239.0
(100)
–
2,572.6
(94.6)
2021
5.6
–
–
62.9
(58.5)
–
–
– 
2020
–
–
–
–
–
–
–
–
Bonus
2024
77.7
–
–
–
–
–
–
–
2023
(28.7)
–
–
–
–
–
–
–
2022
9.5
–
–
–
–
–
–
–
2021
–
–
–
–
–
–
–
–
2020
(100)
–
–
–
–
–
–
–
1	
The change in the salary for average employees is higher in 2022, 2023 and 2024 than the average salary increase of the workforce referred to in the Chair’s annual statements in prior years due to salary increases in respect of promotions 
and role changes being taken into account. Additionally, the consolidation of car allowance into base salaries contributed to the salary increases in 2024.
2 	 See the Benefits note on page 99 for further details on the benefits for Directors.
3	 Mark FitzPatrick was appointed to the Board on 1 October 2023 and as Chief Executive Officer on 1 December 2023 and Caroline Waddington was appointed to the Board and as Chief Financial Officer on 16 September 2024. 
4	 Craig Gentle stepped down from the Board on 11 October 2024 and Andrew Croft stepped down from the Board on 30 November 2023.
5	 The fees for Non-executive Directors for 2022 were split into a base fee and a separate committee membership fee. The total for these two elements resulted in an increase of 1.6% for 2022. 
6	 The Directors in office at the time each agreed to a 20% reduction of base salaries/fees for May, June and July 2020. The reduction is reflected in the changes for 2021. 
7	 Emma Griffin and Lesley-Ann Nash were appointed during 2020. Paul Manduca and John Hitchins were appointed in 2021, Dominic Burke was appointed in 2022 and Simon Fraser was appointed in 2024. John Hitchins was appointed to the 
Board of St. James’s Place UK plc during 2022, Emma Griffin stepped down as Chair to the Board of St. James’s Place Unit Trust Group Limited during 2023. John Hitchins joined the Board of St. James’s Place Wealth Management plc in 2024. 
Dominic Burke stepped down from the Board on 31 January 2024.
8	 The significant increase in a) Rosemary Hilary’s fee in 2020 was due to her not having served a full year in 2019; b) John Hitchins’ fee in 2022 was due to him having not served a full year in 2021; and c) Dominic Burke’s fee in 2023 was due 
to him having not served a full year in 2022. The significant decrease in Dominic Burke’s fee in 2024 was due to him not serving a full year in 2024.
9	 The increase in Emma Griffin’s and John Hitchins’ fees in 2024 takes account of them serving as Chairs of the Group Remuneration Committee and Group Audit Committee respectively and members of the Group Nomination and 
Governance Committee for a full year, having been appointed to the roles part way through 2023. The increase in Lesley-Ann Nash’s fee in 2024 was in part due to her joining the Group Audit Committee during the year. Fees for Directors 
serving on Committees (including as chair) and subsidiary boards were also higher in 2024 than in 2023.
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2.1  How the Remuneration Policy was applied in 2024 continued
2.1.10  Relative importance of spend on pay (unaudited)
The following table sets out the percentage change in profit, dividends and overall spend on 
pay in the year ending 31 December 2024, compared to the year ending 31 December 2023.
2024
2023
Percentage 
change 
£’Million
£’Million
Executive Directors’ remuneration 1
5.7
1.8
227%
IFRS profit after tax 2
398.4
(9.9)
N/A
European Embedded Value (EEV) operating profit after 
exceptional items before tax 2
1,045.0
(1,891.6)
N/A
Dividends 
98.1
130.3
(25)%
Share buy-back programme
32.9
–
–
Employee remuneration costs
317.8
253.4
25%
1	
Calculated on the same basis as the single total figure of remuneration on page 98 for Executive Directors in office 
as at 31 December 2024.
2 	 IFRS profit after tax has been presented to enable comparison between different companies, as it is a measure 
defined by International Financial Reporting Standards. EEV operating profit after exceptional items before tax is 
an alternative performance measure (for further details see the glossary of alternative performance measures 
on pages 215 to 217), which has been presented as it is the financial performance measure upon which bonuses 
are based. Further information about these measures is set out in the financial review on pages 19 to 29.
2.1.11  CEO pay ratio (unaudited)
Year
Methodology
25th 
percentile 
pay ratio
Median pay 
ratio
75th 
percentile 
pay ratio
2024
Option C
73:1
53:1
36:1
2023
Option C
19:1
13:1
7:1
2022
Option C
75:1
54:1
30:1
2021 
Option C
93:1
60:1
33:1
2021
Option A
87:1
56:1
31:1
2020
Option A
25:1
16:1
10:1
2019
Option A
45:1
28:1
17:1
CEO pay
25th 
percentile 
pay
50th 
percentile 
pay
75th 
percentile 
pay
£
£
£
£
Salary
861,455
33,208
47,167
68,917
Total pay
3,389,958
46,597
63,671
94,654
For 2024, we have continued to calculate the CEO pay ratio using Option C, as it allows us to 
use our existing gender pay gap information supplemented with other pay data from our Group 
companies. To calculate the ratio in accordance with the regulations we ranked all our UK 
employees by their annualised full-time equivalent salary as at 31 December 2024. From this we 
identified three employees at the 25th, 50th and 75th percentiles. We then calculated the total 
remuneration figure for each of the three employees throughout 2024, in line with the same 
reporting regulations that apply to our Executive Directors, which is then used to calculate the 
ratio to the Chief Executive Officer’s remuneration. We believe the three identified employees 
are representative of the 25th, 50th and 75th percentiles.
In 2023, the Chief Executive Officer (Andrew Croft) did not receive an annual bonus and no 
share awards vested which meant the ratios were lower than the previous year. Mark FitzPatrick 
was appointed as Chief Executive Officer on 1 December 2023. He was not eligible for an annual 
bonus for 2023. For 2024, Mark is receiving an annual bonus. In addition, share buyout awards 
vested in 2024 and are due to vest in 2025 and their values have been included in his total pay 
calculation for 2024. As a larger proportion of the Chief Executive Officer’s total remuneration 
was delivered through variable pay schemes, the pay outs in 2024 were strong, in line with his 
and the Company’s performance. Variable pay made up a much smaller proportion of the 
total pay for the three employees identified at the 25th, 50th and 75th percentiles which has 
contributed to the ratios having increased compared to the previous year.
The median pay ratio has been broadly consistent from 2021 to 2024 with an exception in 2023 
where variable pay was not paid for the Chief Executive Officer. The median ratio is consistent 
with our pay, reward and progression policies for employees which relate pay levels to 
performance and market benchmarks.
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2.2  Remuneration Committee (unaudited)
2.2.1  Role, activities and performance of the Committee
The Committee’s primary purpose is to ensure that there is a clear link between reward 
and performance and that the Policy structure and levels of remuneration for both Executive 
Directors and Material Risk Takers (identified in accordance with relevant PRA and FCA 
requirements) are appropriate. In particular, the Committee reviews the list of those employees 
who are considered to be Material Risk Takers and monitors compliance with the Group’s 
remuneration policies, as they apply to that population. When determining the appropriateness 
of remuneration, the Committee pays particular attention to the remuneration paid to the 
wider workforce (such as Director pay ratios, relative importance of spend and levels of 
salary increase) and the overall competitiveness of packages when compared to peers. 
The key responsibilities of the Committee are set out in its terms of reference, which can 
be found at sjp.co.uk/corporate-governance.
The Committee’s key areas of activity during the year included: 
Topic
Summary of activity
Find out more
Annual bonus 
objectives and 
new awards
The Committee considered and set the strategic 
and individual performance objectives for 2025 
and agreed the bonus outcomes from 2024.
 pages 
101 to 103
LTIP awards 
and vestings
The Committee determined the grants and 
performance conditions for LTIP awards to be made 
to Directors, senior management and Material Risk 
Takers. The Committee also considered whether 
there were any circumstances which warranted the 
application of malus or clawback provisions, or the 
exercise of discretion permitted under scheme rules. 
 page 104
Assessing risk
The Committee assessed the alignment of the 
Group’s remuneration policies with risk appetite and 
regulatory requirements. Assurance was sought from 
the Chief Risk Officer and relevant management from 
across the business, that the remuneration outcomes 
were in line with the policies and were appropriate.
Topic
Summary of activity
Find out more
Financial services 
regulation
The Group’s remuneration policies and practices are 
required to meet regulatory requirements that apply 
to certain Group subsidiaries. In addition, industry 
best practice drives the expectations of a range 
of stakeholders, including our regulators. During 
the year, the Committee considered adherence 
to existing requirements and the implications of 
the Investment Firms Prudential Regulations (IFPRs). 
The Committee has also considered the approach 
to remuneration for individuals in control functions 
and is responsible for setting the methodology for 
determining Material Risk Takers and for agreeing 
the list of Material Risk Takers.
Remuneration 
advisers
The Committee carried out an annual review of 
the Committee’s advisers, Alvarez and Marsal (A&M), 
and confirmed that the Committee continued to be 
satisfied with the support and advice provided and 
that there were no circumstances existing which 
would compromise A&M’s independence.
 page 114
Regulatory 
developments 
and feedback 
from investors
Regular updates were received from the Company 
Secretary and the Committee’s remuneration 
advisers on regulatory developments, investor 
guidelines and feedback from investor meetings. 
These were taken into account by the Committee 
when determining remuneration outcomes and 
the application of the Policy for 2024.
Remuneration 
Policy and 
shareholder 
engagement
The Committee reviewed, consulted with 
shareholders and agreed on changes proposed to 
the Director’s Remuneration Policy for approval by 
shareholders at the Annual General Meeting in 2025.
 pages 92 
and 118
Governance and 
other matters
The Committee reviewed the Gender and Ethnicity 
Pay Gap report, its own terms of reference and the 
Chair’s fee, and carried out an annual review of the 
remuneration adviser as detailed above.
The Committee’s effectiveness was reviewed by the Board as part of its overall assessment of 
its effectiveness (see page 71) and the Board remains satisfied that, as a whole, the Committee 
has the experience and qualifications necessary.
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2.2  Remuneration Committee (unaudited) continued
2.2.2  Committee membership and attendance in 2024
This is set out on page 67. No Director was present when their own remuneration was 
considered or agreed.
2.2.3  Advisers to the Committee
The Committee carried out a formal tender process in 2021 and appointed A&M as advisers 
to the Committee. A&M are signatories to the Remuneration Consultants’ Code of Conduct, 
which requires their advice to be impartial, and they have confirmed their compliance with 
the Code to the Committee. A&M provided advice in relation to general remuneration matters 
and on proposed changes to the Policy. A&M did not provide any other services to the Company. 
Following an annual review, the Committee is satisfied that A&M have no connection with the 
Company or individual Directors which might compromise their independence or objectivity. 
The total fees paid to A&M for the advice provided to the Committee during the year was 
£236,527. Fees are charged on a ‘time spent’ basis. 
2.2.4  Voting at annual general meetings
The votes cast at the 2024 Annual General Meeting in respect of the resolution on the Directors’ 
Remuneration report is summarised below.
2024 Directors’ 
Remuneration 
report vote
Percentage  
of votes  
cast
2023 Directors’ 
Remuneration 
Policy vote
Percentage  
of votes  
cast
Votes for
409,172,609
93.58%
421,579,842
97.35%
Votes against
28,082,529
6.42%
11,475,885
2.65%
Total votes cast
437,255,138
433,055,727
Total votes withheld
567,169
54,287
2.3  Implementation of the Remuneration Policy in 2025 
(unaudited)
2.3.1  2025 salaries
The base salaries of the Executive Directors were reviewed in 2024. The salaries as at 1 May 2024 
(post-car allowance consolidation) and from 1 March 2025 are as shown below. These percentage 
increases are below the average increase levels for other employees of the Company.
Executive Director
Salary from 
March 2024
Salary from 
1 May 2024
Salary from 
March 2025 
Percentage 
increase 
£
£
£
Mark FitzPatrick
840,000
872,182 1
900,527
3.25%
Caroline Waddington
–
625,000 2
625,000
0%
1	
Mark FitzPatrick’s car allowance was consolidated into base salary, in line with other employees and GEC members, 
effective 1 May 2024. The amount added to base salary was adjusted downward to take account of the 10% pension 
contribution that applies to salary. This ensured that his fixed pay was unchanged.
2	 Caroline Waddington’s salary is from the date of her appointment on 16 September 2024.
2.3.2  Annual bonus for 2025
60% of the annual bonus will be determined by a scorecard of financial performance metrics, 
20% by strategic objectives and 20% by individual performance objectives. Malus and clawback 
provisions apply to both the cash and deferred elements of the bonus.
Financial objectives 
The scorecard of financial performance metrics is intended to:
 

provide a rounded and balanced view of financial performance
 

include targets that management can directly influence
 

include a target relating to future growth
 

recognise current year profitability.
sjp.co.uk
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2.3  Implementation of the Remuneration Policy in 2025 
(unaudited) continued
Metrics
Weighting (% of base 
salary – total 120%)
Alignment with strategy
Underlying 
cash result
24%
Recognises annual cash profitability, which is an important 
driver of dividends and future investment in the business.
Net funds under 
management flows
48%
Reflects both new business and client retention, and is 
a driver of sustained profit growth.
Annual growth in 
controllable expenses
24%
Keeping cost growth below the rate of growth in revenues 
is a key determinant of profit growth.
Cost and efficiency 
programmes savings
24%
This is to ensure that the savings under the programme 
are delivered.
Annual bonus performance targets for the 2025 metrics set out here will be disclosed in the 
Directors’ Remuneration report for 2025, as disclosing them in the report for 2024 could have 
commercial disadvantages for the Company.
Strategic and individual performance objectives
For 2025, the Committee has set the Executive Directors strategic and individual performance 
objectives which will each have a weighting of 20% of maximum (40% of base salary). The 
strategic objectives align to the refreshed strategic outcomes and KPIs underpinning our 
annual business plan. Each outcome is equally weighted and is made up of objectives which 
will be scored against a set of defined KPI metrics to determine the outcome. Set out below 
are details of the measures for the strategic objectives. Underlying the targets set out above 
are a range of standards which are expected to be adhered to, i.e. culture, exclusivity, risk and 
regulatory and SMCR obligations. The individual performance objectives include a range of 
objectives which are designed to support the achievement of certain strategic outcomes. 
Strategic outcomes (scorecard weighting – % of base salary – total 20%)
Brilliant basics 
 

Operations
Differentiated client proposition
 

Investment performance 
 

Client satisfaction
Leading adviser offering
 

Adviser advocacy
 

Adviser quality
Performance focused organisation
 

Employee engagement and culture
2.3.3  Performance Share Plan awards for 2025 
The Policy sets the maximum award capacity at 250% of base salary. In 2025, the Chief 
Executive Officer will receive a PSP award of 250% of salary (2024: 250%) and the Chief Financial 
Officer will receive a PSP award of 200% of salary (2024: n/a). These awards will be subject to a 
relative TSR performance condition for one-third of the award; EPS in 2027 using Cash result 
profits for one-third and EPS in 2027 using EEV adjusted profits for the final third, as follows:
Performance level hurdle
TSR relative to  
FTSE 51 to 150 1
EPS in 2027 using  
Cash result profits 2
EPS in 2027 using  
EEV adjusted profit 3
Performance 
required
Percentage 
of one-third 
of award 
vesting
Performance 
required 
(pence per 
share)
Percentage 
of one-third 
of award 
vesting
Performance 
required 
(pence per 
share)
Percentage 
of one-third 
of award 
vesting
Below threshold
Below 
median
0% below 71.62
0%
below 
174.92
0%
Threshold
Median
25%
71.62
25%
174.92
25%
Stretch or above
Upper 
quartile 
or above
100%
85.68
100%
214.64
100%
1	
FTSE 51 to 150, excluding investment trusts and companies in the FTSE oil, gas and mining sectors.
2	 One-third of the award is based on EPS in 2027 using Cash result profits. 
3	 One-third of the award is based on EPS in 2027 using EEV adjusted profit. This is by reference to the post-tax 
EEV operating profit (on a fully diluted per-share basis). This metric excludes the direct impact of stock market 
fluctuations and changes in economic assumptions on the final year’s performance.
4 	 Straight-line vesting occurs between threshold and maximum vesting. 
5	 Awards are subject to a three-year performance period. Vested shares cannot normally be sold for a further 
two years other than to the extent necessary to settle tax on vesting or exercise.
6	 Malus and clawback provisions apply.
2.3.4  Shareholding requirement
The Chief Executive Officer is required to build and maintain a shareholding equivalent to 
300% of salary in the Company’s shares. For the other Executive Directors, the shareholding 
requirement is 200% of salary. 
sjp.co.uk
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2.3.5  Duration of contracts
The details of existing Executive Directors’ service contracts are summarised in the table below: 
Executive Director
Date of service  
agreement
Notice period from 
Company
Notice period from 
Executive Director
Mark FitzPatrick
1 October 2023
12 months
12 months
Caroline Waddington
16 September 2024
12 months
12 months
Executive Directors’ service contracts do not have fixed end dates. The Board of the Company 
is proposing that each of the Executive Directors be elected or re-elected at the Company’s 
forthcoming AGM. 
2.3.6  Fees for the Board Chair and Non-executive Directors for 2025
The fees for the Board Chair and Non-executive Directors for 2024 and 2025 are as set out 
to the right. SJP aims to provide competitive recognition and reward for all employees that 
reflects the nature of individual roles and enables us to attract and retain the best talent. 
Similarly, providing adequate compensation to all Board members is essential if the Board 
is to be able to recruit and retain high-calibre Directors and maintain effective succession 
plans for all Board roles. The fees paid to Non-executive Directors are set in line with individual 
responsibilities, which the Board believes will ensure that the fees paid better reflect their 
differing responsibilities and time commitments and will also recognise the impact on specific 
Committees and roles of increased complexity, workload, regulatory responsibilities and the 
size of the Group. 
The Board (excluding the Non-executive Directors) reviewed the base fees for the Non-executive 
Directors, Senior Independent Director and Designated Non-executive Director for Workforce 
Engagement during the year and concluded that, in some cases, changes were required for 
2025 in order to reflect the increased responsibility and commitments for those roles and to 
ensure the fees remained competitive with comparable roles elsewhere. The Board therefore 
agreed that the following increases should be made, commencing on 1 January 2025. The fees 
for Committee Chairs increased to £31,000 (2024: £30,000) and for Committee members (other 
than Committee Chairs) increased to £14,500 (2024: £14,000). These fees do not apply to the 
Chair or members of the Nomination and Governance Committee, which increased to £7,500 
(2024: £7,000). Alongside the Board’s review of Non-executive Director fees, the Committee also 
reviewed the fee for the Chair of the Board and decided that it would be increased to £413,000 
(2024: £400,000). When setting the fees paid to our Non-executive Directors and the Chair for 
2025, the Board and Remuneration Committee sought to ensure that they were comparable 
with those for listed financial services companies of a similar size.
Fees from 
1 January to 
31 December 
2024
Fees from 
1 January to 
31 December 
2025
Percentage 
increase  
from 2024
£
£
Board Chair 
400,000
413,000
3.25%
Base fee 
77,000
79,000
2.60%
Committee Chair  
(excluding Nomination and Governance Committee)
30,000
31,000
3.33%
Audit, Risk and Remuneration Committee member 
(per Committee membership)
14,000
14,500
3.57%
Nomination and Governance Committee member
7,000
7,500
7.14%
Senior Independent Director 
15,000
16,000
6.67%
Designated Non-executive Director for Workforce 
Engagement
15,000
15,000
0.00%
This Remuneration report was approved by the Board of Directors and signed on its behalf by:
Emma Griffin
Chair of the Group Remuneration Committee
26 February 2025
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Section 3 – 2025 Directors’ Remuneration Policy
During the year, the Committee carried out a review of the Directors’ Remuneration Policy 
(Policy) in preparation for the proposed new Policy being put to a vote at the AGM on 13 May 2025. 
The Committee decided to propose some amendments to the Policy to support the continued 
success of the business over the next three years and to incorporate latest developments 
in best practice. This section of the Directors’ Remuneration report sets out the new Policy, 
which will be submitted for a shareholder vote at the 2025 AGM. The Committee does not intend 
to grant Restricted Share awards until 2026, and as set out, these are subject to a maximum 
62.5% of base salary. The Committee intends to conduct a further review of the Policy during 
2025 in preparation for the normal triennial vote at the AGM in 2026. The Policy can be found 
at sjp.co.uk/corporate-governance.
Overview of the Policy 
How the Committee sets the Policy 
The Committee, on behalf of the Board, draws up and recommends the Policy and determines 
the remuneration packages of the Executive Directors of the Company and the Chair of the 
Board. In addition, the Committee determines the remuneration of the senior management 
team (including the Chief Risk Officer) and any other employees classified as Material Risk 
Takers or Identified Staff under relevant financial services regulations. The Committee also 
oversees remuneration policy and practice for the wider employee population, including the 
operation of any share schemes.
Approach to, and objectives of, the Policy 
Our previous Policy was approved by shareholders in the required triennial vote at the 2023 AGM 
with 97.35% votes in favour, and operated from 2023 to 2024. The overall approach to remuneration 
adopted by St. James’s Place has been in place for many years. The Committee has been more 
robust in our implementation of that Policy to ensure that the remuneration outcomes reflect 
circumstances. 
The Committee carried out a review of the current Policy during 2024, taking into account the 
business strategy for the next three years, pay and employment conditions of other employees 
in the Group, shareholder feedback received, latest best practice guidance and the 2024 
UK Corporate Governance Code. Following the review, the Committee decided to propose 
amendments to the Policy to ensure the remuneration arrangements for Executive Directors 
continue to be in line with best practice and shareholder expectations, and that the Policy 
supports the business strategy. A summary of the proposed amendments to the current Policy 
is also provided.
The proposed new Policy is designed to meet the following objectives: 
 

To support the retention of individuals with the experience and skills to drive the 
performance of the Company. 
 

To ensure remuneration is transparent and reflects the performance of the Group in the 
relevant year and the longer term. Annual bonus and long-term incentive opportunities 
are therefore linked to the achievement of demanding performance targets.
 

To align pay with the strategic objectives of the Company and the interests of our 
shareholders, whilst giving due regard to principles of best practice and relevant regulations.
 

To allow the Committee to apply a broadly consistent approach to Executive Directors and 
other executives of the Company.
Considerations when setting the Policy 
In setting the Policy for the Executive Directors, the Committee also takes into consideration 
a number of factors: 
 

The Committee applies the principles set out in the UK Corporate Governance Code and 
also takes into account best practice guidance issued by the major UK institutional investor 
bodies, the PRA and FCA (including the provisions of any applicable remuneration codes) 
and other relevant organisations.
 

The Committee has overall responsibility for the remuneration policies and structures for 
employees of the Group as a whole and it reviews remuneration policy on a firm-wide basis. 
When the Committee determines and reviews the Policy, it considers and compares it 
against the pay, policy and employment conditions of the Group to ensure that there is 
appropriate alignment.
 

The Committee considers the external market in which the Group operates and uses 
comparator remuneration data from time to time to inform its decisions. However, the 
Committee recognises that such data should be used as a guide only (recognising that 
data can be volatile and may not be directly relevant) and that there is often a need to 
phase in changes over a period of time.
The Committee’s overall policy, having had due regard to the factors above, is that a substantial 
proportion of total remuneration should be in the form of variable pay. This is achieved by 
setting base pay and benefits around mid-market levels, with annual bonus and long-term 
incentive opportunities linked to the achievement of demanding performance targets. 
The Policy ensures alignment of the total remuneration paid to the Executive Directors with 
the interests of shareholders. Historically, the levels of annual bonus awarded, and long-term 
incentives awarded, to the Executives have varied considerably, reflecting the performance 
of the Group in the relevant year. 
Executive Directors are not involved in the determination of their personal remuneration. 
Committee members are not permitted to vote on the implementation of the Non-Executive 
Director elements of the Policy that apply to them, in line with the procedures established by 
the Board for the management of conflicts of interest (see page 69).
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Overview of the Policy continued
Engagement with shareholders 
The Committee engages with, and seeks the views of, its major investors and investor 
representative bodies on the Policy. The Committee also engages from time to time with 
shareholders when considering important questions about the implementation of the Policy. 
Views expressed by shareholders are considered by the Committee as part of any review of 
the Policy, or sooner if appropriate. The Committee has consulted with major shareholders 
on the proposed amendments to the Policy. 
Summary of proposed amendments to the current Policy:
 

To allow the Committee to make long-term incentive grants to Executive Directors in the form 
of Restricted Shares (share awards with a performance underpin, rather than a sliding-scale 
performance condition) in lieu of half of the grants of Performance Shares. The maximum 
Restricted Share award size will be 50% of the fair value of a Performance Shares award 
under the current Policy. This means the maximum grant of Restricted Shares will be 62.5% 
with 125% of base salary awarded in Performance Shares. This means the total award under 
the new Policy is the equivalent of 250% of base salary in Performance Shares – the same 
as the current Policy. The Restricted Share awards will be subject to the same three-year 
‘cliff-vesting’ requirement (i.e. award vests after three years rather than in annual tranches) 
as the Performance Shares, and the same two-year post-vesting holding period – providing 
a total five-year period between grant and the ability to sell the shares (apart from sales 
to settle tax on vesting/exercise). Vesting of Restricted Share awards will also be subject 
to a robust underpin assessment by the Committee. The Committee will have the right to 
cancel or scale back vesting if it considers that there has been significant underperformance 
over the vesting period. The underpin assessment by the Committee will be a rounded 
appraisal of all aspects of performance, including: financial and return performance such 
as Funds Under Management flows, profitability and TSR; client acquisition, retention and 
satisfaction; colleague engagement; risk management and regulatory compliance; and 
sustainability indicators. Only awards of PSPs will be granted to Executives Directors in 2025. 
The Committee has not finalised how it will use Restricted Shares in the future and will do so 
at the appropriate time. 
 

To bring the annual bonus deferral into line with the latest IA guidelines. The current Policy 
sets the deferral percentage into shares at 50% of the annual bonus award. The proposal 
is to maintain this at 50% whilst an Executive Director is below their Director’s Shareholding 
Requirement (300% of base salary for the Chief Executive Officer and 200% of base salary 
for all other Executive directors), but to allow flexibility for the Committee to set a lower bonus 
deferral percentage once the Executive Director’s shareholding has reached and maintained 
the required level. This lower deferral percentage would be set at a level to ensure that the 
Committee has sufficient ability to apply malus and clawback provisions, and to meet any 
regulatory deferral requirements applying to total variable pay. The minimum deferral, after 
the achievement of the shareholding requirement, will be 25%.
The reasons for the proposal to grant Restricted Shares are as follows: 
 

Restricted Shares will also help in building Executive Director shareholdings and long-term 
alignment with shareholders. Once vested, Restricted Share awards will count (net of tax) 
towards the shareholding requirement, together with deferred bonus shares (net of tax) 
and owned shares. Restricted Shares will assist the Executive Directors to achieve their 
shareholding requirements of 300% of base salary and 200% of base salary respectively. 
 

SJP already grants Restricted Share awards to colleagues below executive level and has 
also started granting these awards to non-Board executives in 2024. We have found that 
this approach has assisted in retention and recruitment and enhanced the alignment with 
shareholders. Extending awards of Restricted Shares to the Executive Directors will permit us 
to apply a simpler and more consistent approach across the Executive team.
sjp.co.uk
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Remuneration Policy for Executive Directors
The following table summarises each element of the Policy, explaining how each element operates and links to corporate strategy. 
Element
Purpose and link to strategy
Operation including maximum opportunity
Performance metrics
Base salary
To provide the core reward for the role.
Sufficient level to recruit and retain 
individuals of the necessary calibre, 
taking into account the required skills, 
experience, demands and complexity 
of the role.
Normally reviewed annually from 1 March, taking into account: role, experience and 
performance of the individual; Company performance; external economic conditions; 
average changes in broader workforce salary; and periodic benchmarking for each role 
against similar UK-listed companies.
Percentage increases will normally be at, or below, the level of percentage increases 
for the Company’s wider employee population. Increases may be higher in exceptional 
circumstances, such as a change in role, a significant change in responsibility or role size 
and/or where salary is substantially out of line with market norms.
Where new appointees have been given a starting salary below mid-market level, 
percentage increases above those granted to the wider workforce may be awarded, 
subject to individual performance and development in the role.
Whilst there are no performance targets 
attached to the payment of base salary, 
performance is considered as context in 
the annual salary review.
Pension
Helps recruit and retain Executive 
Directors.
Provides a discrete element of the 
package to contribute to retirement 
income.
Provides either defined contributions to a pension scheme or an equivalent cash amount 
via non-pensionable allowance if the Executive Director is affected by HMRC limits.
The pension allowances for Executive Directors are aligned to those of the wider workforce, 
which is currently an employer contribution of 10% of salary on joining, which increases with 
service up to a maximum of 15%. 
In response to changes in legislation or similar developments, the Company may amend 
the form of an Executive Director’s pension arrangements.
N/A
Other benefits
Operate competitive benefits to 
help recruit, retain and support the 
wellbeing of employees.
Including but not limited to: 
 
 private medical insurance
 
 life cover
 
 critical illness
 
 death-in-service cover
 
 relocation assistance, such as accommodation allowance, where necessary 
 
 use of a driver for business purposes.
Executive Directors are eligible to participate in any all-employee share plan (e.g. SIP 
and SAYE) operated by the Company, on the same terms as other eligible employees. 
The maximum level of participation is subject to limits imposed by HMRC (or a lower 
cap set by the Company).
Any reasonable business expenses (including tax thereon) may be reimbursed.
N/A
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Element
Purpose and link to strategy
Operation including maximum opportunity
Performance metrics
Annual bonus
Rewards the achievement of annual 
financial and strategic business plan 
targets and delivery of key non-
financial objectives.
Deferred element aids retention, 
encourages long-term shareholding, 
discourages excessive risk-taking and 
aligns with shareholders’ interests.
Performance metrics reflect the key 
performance drivers of the annual 
business plan, achievement of which 
will indicate performance in line with 
the Group’s strategy.
Commencing in the 2024 financial year, our approach to bonus changed to ensure that we 
had greater levels of individual accountability and closer alignment to the business plan and 
hence to the experience of shareholders. The financial metrics (comprising 60% of the total 
bonus) are common amongst all Executive Directors. The strategic metrics (comprising 20% 
of the total bonus) are individually crafted to align with personal responsibilities. The final 20% 
of the total bonus is focused on individual targets which are aligned with personal 
responsibilities. This approach will continue in 2025.
Maximum opportunity for the Executive Directors is 200% of base salary from 2024. 
Caroline Waddington has a maximum bonus potential of 175% of base salary which will, 
at the Committee’s discretion, increase to the maximum opportunity of 200%. Her maximum 
bonus in 2025 will be 175% of base salary. 
Performance below threshold results in zero payment. Payments are on a scale from 20% 
to 100% of the maximum opportunity, for performance between threshold and maximum.
Normally, fifty per cent of any bonus payable is paid in cash and the remaining 50% deferred 
into SJP shares, the vesting of which is normally subject to a three-year continuous service 
requirement but not further performance conditions.
Once an Executive Director has met their Director’s minimum shareholding requirement, the 
Committee is able to set a lower bonus deferral percentage. This lower deferral percentage 
will be set at a level to ensure that the Committee has sufficient ability to apply malus and 
clawback provisions, and to meet any regulatory deferral requirements applying to total 
variable pay and will be subject to a minimum of 25% deferral.
Dividends in the form of shares accrue on the deferred shares and are paid to the Executive 
Directors during the three-year deferral period. 
All bonus payments are at the discretion of the Committee. The Committee has the discretion 
to override formulaic bonus outcomes, where necessary, under both financial and non-
financial performance metrics, to take account of overall performance.
The Company’s malus and clawback policy applies. The Committee may apply malus or 
clawback in such circumstances as:
 
 misconduct
 
 failure to meet appropriate standards of fitness and propriety
 
 financial misstatement
 
 error or miscalculation in determining a performance outcome or award
 
 material failure of risk management.
Performance measures, targets and 
weightings are reviewed annually and 
set in line with the annual business plan. 
Performance is measured over one year. 
At least 60% of the bonus is based on 
financial measures, reflecting the key 
priorities of the business for the relevant 
year. Up to 40% of the annual bonus can 
be based on the achievement of key 
non-financial objectives set at the start 
of the year.
Actual measures and weightings may 
change from year to year to reflect the 
business priorities at that time.
Details of performance criteria and 
targets set for the year under review and 
performance against them are provided 
in the annual report on remuneration.
Remuneration Policy for Executive Directors continued
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Element
Purpose and link to strategy
Operation including maximum opportunity
Performance metrics
Long-term 
incentives
Supports long-term retention. 
Focuses the Executive Director on 
longer-term corporate performance 
and objectives.
Aligns interests to those of shareholders.
Grants of up to 250% of base salary in Performance Shares, or alternatively up to 62.5% of 
base salary in Restricted Shares with grants of Performance Shares reducing down to 125% of 
base salary. Both Performance Shares and Restricted Shares vest in a single tranche after three 
years and are both subject to a two-year post-vesting holding requirement. The Committee 
has not finally determined the use of Restricted Shares and will do so at the appropriate time.
Dividend equivalents may accrue, in the form of shares, on awards made between the date 
of grant and the end of the two-year post-vesting holding period. These dividend equivalents 
will be released only to the extent that awards vest. 
The Committee has the discretion to override formulaic vesting outcomes, where necessary, 
to take account of overall performance.
The Committee has the discretion, in exceptional circumstances, to grant and/or settle an 
award in cash. 
The Company’s malus and clawback policy applies. The Committee may apply malus or 
clawback in such circumstances as:
 
 misconduct
 
 failure to meet appropriate standards of fitness and propriety
 
 financial misstatement
 
 error or miscalculation in determining a performance outcome or award
 
 material failure of risk management.
Caroline Waddington is currently entitled to receive a grant of up to 200% of base salary. 
As with the bonus, this can increase to the maximum of 250% of base salary at the Committee’s 
discretion. For 2025, the grant will be 200% of base salary in Performance Shares.
Performance Shares: awards vest to the 
extent of achievement of the following 
performance metrics (equally weighted)
 
 EPS based on EEV adjusted profits
 
 EPS based on cash result
 
 relative TSR performance
The Committee may choose different 
measures and weightings, if it deems 
appropriate, taking into account the 
strategic objectives of the Company. 
For each performance metric a threshold 
and stretch level of performance is set. 
At threshold, 25% of the relevant element 
vests, rising on a straight-line basis to 
100% for stretch performance.
Restricted Shares: The Committee 
has the ability to cancel or scale back 
vesting if there has been significant 
underperformance over the vesting 
period. The underpin assessment by the 
Committee will be a rounded appraisal 
of all aspects of performance including: 
financial and return performance such 
as FUM flows, profitability and TSR; client 
acquisition, retention and satisfaction; 
colleague engagement; risk management 
and regulatory compliance; and 
sustainability indicators. 
Minimum 
shareholding 
requirements
To ensure alignment of the long-term 
interests of Executive Directors and 
shareholders.
Executive Directors are required to build and maintain a minimum shareholding equivalent to 
300% of base salary for the Chief Executive Officer and 200% of base salary for other Executive 
Directors, to be achieved normally within five years of appointment.
Until the threshold is reached, at least 50% of vested shares from the PSP and other share 
awards (less tax liability) should normally be retained.
N/A
Post-cessation 
shareholding 
requirements
To ensure continued alignment of 
the long-term interests of Executive 
Directors and shareholders post 
cessation.
Executive Directors are required to maintain a shareholding equivalent to the in-employment 
shareholding requirement immediately prior to departure (or the actual share and award 
holding on departure, if lower) for two years post cessation.
There are appropriate arrangements in place to ensure enforceability.
N/A
Remuneration Policy for Executive Directors continued
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Element
Purpose and link to strategy
Operation including maximum opportunity
Performance metrics
Non-executive 
Directors’ fees
To attract high‑quality, experienced 
Non-executive Directors.
The Chair of the Board is paid an all-inclusive annual fee which is reviewed periodically 
by the Committee.
All Non-executive Directors receive a basic annual fee for carrying out their duties, together 
with additional fees in respect of Board Committee chairship and, where appropriate, 
membership and other responsibilities, with fee levels reviewed periodically by the Board. 
They may also be paid additional fees in the event of exceptional levels of additional time 
being required. Non-executive Directors who are also members of subsidiary boards of the 
Company may receive fees in respect of their duties on the subsidiary boards.
Any reasonable business expenses (including tax thereon if applicable) may be reimbursed.
There is no prescribed maximum individual fee level or annual increase. Reviews take into 
account market data for similar non-executive roles in other companies of a similar size, 
complexity and/or business to SJP as well as the time commitment of Non-executive 
Directors. The policy is to take account of market levels based for similar roles and time 
commitments of chairs and non-executives in comparable companies.
Neither the Chair nor the Non-executive 
Directors are eligible for any 
performance-related remuneration.
Notes to the Policy table
The performance measures and targets that are set for the Executive Directors’ annual bonus 
and PSP awards are carefully selected to align with the Company’s strategic and key 
performance indicators.
For the annual bonus, financial and strategic measures are reviewed and selected by the 
Committee annually. The measures selected and weighting between them may vary annually 
depending on the key priorities of the business for the year ahead. Robust and demanding 
targets will be set annually taking into account the economic environment, market expectations 
and the Company’s budget and business plan for the year ahead. Currently a set of financial 
metrics, such as cash profit result, net FUM flows and costs, are used to assess financial 
performance as these measures reflect a number of key performance drivers including 
new business, retention of funds under management and cost control. The remaining bonus 
is determined based on strategic measures set annually on a balanced scorecard basis.
The Company has used a relative TSR measure and EPS growth targets for the PSP for a number 
of years in line with the Group’s strategy of delivering profitable growth and superior returns to 
its shareholders. The Committee will continue to review the choice of performance measures 
and the appropriateness of targets prior to each PSP award being made and will set robust 
and stretching measures for any alternative measures used. 
For the EPS growth measure, stretching targets will be set annually taking into account the 
economic environment, market expectations and the Company’s budget and business plan at 
that time. For the comparative TSR measure the Committee’s policy is to set threshold vesting 
for median performance rising to full vesting for upper quartile performance. The Committee 
may from time to time review the appropriateness of the TSR comparator group.
No performance targets are set for the SAYE and SIP awards as these form part of all-employee 
arrangements designed to encourage employees across the Group to purchase shares in the 
Company.
Remuneration Policy for Executive Directors continued
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Remuneration Policy for Executive Directors continued
Committee discretion
The Committee will operate the annual bonus plan, DBP, LTIP and all-employee share plans 
according to the rules of each respective plan and consistent with normal market practice 
and the UK Listing Rules, where relevant. The Committee will retain flexibility in a number of 
areas regarding the operation and administration of these plans, including (but not limited to) 
the following:
 

who participates in the plans
 

when to make awards and payments
 

how to determine the size of an award, a payment, or when and how much of an award 
should vest
 

how to deal with a change of control or restructuring of the Group
 

in the case of stated good leaver reasons or otherwise, whether a Director is a good/bad 
leaver for incentive plan purposes and whether and what proportion of awards vest at the 
time of leaving or at the original vesting date(s) as relevant
 

how and whether an award may be adjusted in certain circumstances (e.g. for a rights issue, 
a corporate restructuring or for special dividends)
 

whether any adjustment to the LTIP vesting outcome is required, taking account of any 
windfall gain due to share price variation at the time of grant or other relevant factors.
The Committee also has the discretion within the Policy to adjust targets and/or set different 
measures and alter weightings for the annual bonus plan and the LTIP if events happen that 
cause it to determine that the original targets or conditions are no longer appropriate and 
the amendment is required so that the targets or conditions achieve their original purpose. 
The Committee has the discretion to adjust the application of the minimum shareholding 
requirements, in role or post-cessation, to take account of exceptional circumstances.
Any use of exceptional discretion to override formulaic outcomes would, where relevant, 
be explained in the Annual Report on Remuneration, as appropriate.
Awards made prior to the effective date
For the avoidance of doubt, in approving the Policy, authority was given to the Company 
to honour any commitments entered into with current or former Directors that have been 
disclosed to shareholders in previous remuneration reports. This includes all historic awards 
that were granted under any current or previous share schemes operated by the Company 
but remain outstanding (detailed in the Annual Report on Remuneration) and which will remain 
eligible to vest based on their original award terms. Awards made under the Performance Share 
Plan in earlier years will continue to be based on the achievement of the metrics previously set 
for those awards.
For each performance metric, a threshold and stretch level of performance is set. At threshold, 
25% of the relevant element vests, rising on a straight-line basis to 100% for performance 
between threshold and maximum targets. Details of payments to former Directors will be 
set out in the Annual Report on Remuneration, where required by the relevant regulations, 
as they arise.
Approach to remuneration for recruitment and promotions
The Committee aims to set a new Executive Director’s remuneration package in line with the 
Policy in place at the time of appointment. The Committee will take into account, in arriving 
at a total package and in considering the quantum for each element of the package, the skills 
and experience of the candidate, the market rate for a candidate of that experience, and the 
importance of securing the best candidate. For new appointments, base salary and total 
remuneration may be set initially below normal market rates on the basis that it may be 
increased once satisfactory development and performance in role has been demonstrated.
Annual bonus and long-term incentive maximum award sizes will comply with the maximum 
opportunity set out in the Policy table (not including any arrangements to replace foregone 
remuneration – see below). Participation in the annual bonus plan will normally be pro-rated 
for the year of joining and different performance measures may be set from those applying to 
the other Directors, if it is appropriate to do so to reflect the individual’s responsibilities and the 
point in the year at which they joined the Board. A PSP award or a Restricted Share award can 
be made shortly following an appointment (assuming the Company is not in a closed period). 
Where it is essential for the purposes of recruitment, such as where a new external recruit 
has not had any bonus deferral in their previous role, bonus deferral may be phased in over a 
short period. The standard approach will be for deferral to apply as stated in the Policy table.
The Committee may make additional cash and/or share-based awards as it deems 
appropriate and, if the circumstances so demand, to take account of foregone remuneration 
by an executive on leaving a previous employer. Awards would, where possible, reflect the 
nature of awards forfeited in terms of delivery mechanism (cash or shares), time horizons, 
attributed expected value and performance conditions. Other payments may be made in 
relation to relocation expenses and other incidental expenses as appropriate.
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Remuneration Policy for Executive Directors continued
In the case of an internal appointment, any variable pay element awarded in respect of 
the prior role would be allowed to pay out according to its terms and any other ongoing 
remuneration obligations existing prior to appointment would continue.
For an overseas appointment, the Committee will have the discretion to offer benefits 
and pension provisions which reflect local market practice and relevant legislation.
If appropriate and in exceptional circumstances the Committee may agree, on the recruitment 
of a new Executive Director, a notice period of in excess of 12 months but reducing to 12 months 
over a specified period.
For the appointment of a new Chair or Non-executive Director, the fee arrangement would be 
set in accordance with the approved Policy at that time.
Risk management
Risk is managed within the Policy through the Committee:
 

Taking into consideration the recommendations contained in any applicable Remuneration 
Codes and associated guidance which apply to the Group.
 

Structuring the annual bonus plan to contain a mix of financial and strategic performance 
metrics, where performance conditions are tailored to the business outlook and strategy, 
including the management of risk within the business. The Committee also retains the 
discretion to reduce the bonus and PSP outturns where appropriate.
 

Assessing the performance metrics from a risk perspective, with input from the Group Risk 
Committee and Chief Risk Officer.
 

Requiring deferral of 50% of annual bonus payments into the Company’s shares, which 
are then deferred for three years.
 

Requiring Executive Directors to retain shares acquired on vesting of PSP awards granted 
for a post-vesting holding period of two years on the shares vesting. During this period 
the vested shares cannot normally be sold other than to the extent necessary to settle 
tax on vesting or exercise.
 

Ensuring that the majority of the incentive pay comes in the form of a long-term incentive 
plan subject to stretching performance targets measured over multi-year performance 
periods, with the performance period for subsequent awards overlapping the previous 
award, together with an additional two-year holding period. This ensures that there is 
no incentive to maximise performance over a particular period.
 

Incorporating withholding (malus) and recovery (clawback) provisions into the Company’s 
bonus and long-term incentive plans. 
 

Requiring Executive Directors to build and maintain a substantial shareholding in the 
Company, and to retain a shareholding for two years post cessation.
Remuneration policy across the Group
The Policy is designed after having regard to the remuneration policy for employees across 
the Group as a whole and the Committee aims, where appropriate, for there to be a consistent 
approach applied. For instance, the suite of benefits in kind is generally consistent (other than 
in relation to quantum) and all employees participate in annual bonus plans. All employees, 
including Executive Directors, are offered the opportunity to participate in the Group’s SAYE 
Share Option Plan and Share Incentive Plan. Senior managers participate in the long-term 
incentive plan.
The Policy is more weighted towards variable pay than for other employees to make a 
greater part of their pay conditional on the successful delivery of the strategy, and in line with 
shareholder interests. In addition, a higher proportion of senior level remuneration is deferred 
than is the case for the workforce as a whole.
The Workforce Engagement Panel is periodically consulted on a range of topics, which include, 
amongst other matters, the Directors’ Remuneration Policy and the Company’s approach to 
remuneration. 
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Remuneration Policy for Executive Directors continued
Remuneration scenarios for Executive Directors
The chart to the right shows how the proportion of each Executive Director’s remuneration 
package varies at different levels of performance in accordance with the Policy to be 
implemented in 2025 and using the assumptions set out below. A significant proportion 
of remuneration is linked to performance, especially at stretch performance levels.
Assumptions
Threshold = fixed pay only (salary, benefits and pension).
Target = fixed pay plus payout of the annual bonus at midway between threshold and 
maximum and 50% vesting of PSP awards. 
Maximum = fixed pay plus 100% vesting of the annual bonus and PSP awards.
Maximum + 50% share price growth = maximum pay + the impact of an assumed 50% share 
price growth on the PSP award.
Salaries used are those applying on 1 March 2025 and taxable benefits are those reported for 
the year ending 31 December 2024.
Amounts have been rounded to the nearest £1,000. The assumptions noted for ‘on-target’ PSP 
performance in the graph on the right are provided for illustration purposes only. Participation 
in all employee plans, dividends payable on PSP awards over the vesting period or on deferred 
share bonus awards are not included in the above scenarios and the chart assumes no 
increase to the share price.
CEO
100%
31%
20%
16%
34%
35%
36%
45%
29%
55%
£1,002,581
£3,208,874
£5,054,957
£6,180,617
Minimum
Target
Maximum
Maximum + 50% 
share price growth
CFO
100%
35%
23%
19%
33%
32%
36%
41%
30%
51%
£699,500
£1,980,750
£3,043,250
£3,668,250
Minimum
Target
Maximum
Maximum + 50% 
share price growth
	 Fixed pay 
	 Annual bonus 
	 LTIP
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Remuneration Policy for Executive Directors continued
Service contracts and loss of office
The Company’s policy is that service contracts may be terminated with 12 months’ notice from 
either the Company or from the Executive Director (except in certain exceptional recruitment 
situations where a longer notice period from the Company may be set provided it reduces 
to a maximum of 12 months with a specified time limit). Service contracts do not contain a fixed 
end date.
Under their service contracts the Executive Directors are entitled to salary, pension contributions 
and benefits for their notice period (except on termination for events such as gross misconduct 
where payment will be for sums earned up to the date of termination with no notice period 
only). The Company would seek to ensure that any payment is mitigated by the use of phased 
payments and offset against earnings elsewhere in the event that an Executive Director finds 
alternative employment during their notice period. There are no contractual provisions in force 
other than those set out above that impact any termination payment.
In summary the position on cessation of employment is as follows:
Provision
Detailed Terms
Notice Period
12 months by either party
Termination payment
Base salary plus benefits (including pension). An express obligation 
on the Executive to mitigate their loss. Payments can be made on a 
monthly basis, and reduced or ceased if an Executive is able to secure 
alternative employment.
In addition any statutory amounts would be paid as necessary.
Remuneration 
entitlements 
on cessation 
of appointment
A pro-rata bonus may also become payable for the period of active 
service along with the vesting of outstanding share awards (in certain 
circumstances as described on the right).
Change of control
As on termination and with remuneration entitlements as 
described above.
Executive Directors are also subject to the Company’s post-cessation shareholding policy.
When considering the size of any proposed termination payment, the Committee would take 
into account a number of factors including the health, length of service and performance of 
the relevant Executive, including the duty to mitigate their own loss, with a broad aim to avoid 
rewarding poor performance while dealing fairly with cases where the departure is due to other 
reasons, for example illness or redundancy.
Any unvested awards held under the PSP and RSP schemes will lapse at cessation of employment, 
unless the individual is leaving for certain reasons (defined under the plan such as death, injury, 
ill-health, disability, redundancy, retirement, their office or employment being either a company 
which ceases to be a Group member or relating to a business or part of a business which is 
transferred to a person who is not a Group member, or any other reason the Committee so 
decides). In these circumstances, unvested awards will normally vest at the normal vesting 
date (unless the Committee decides they should vest at cessation of appointment) subject to 
performance conditions being met and normally subject to scaling back in respect of actual 
service as a proportion of the total performance period (unless the Committee decides that 
scaling back is inappropriate). The same approach applies on a change of control.
Any unvested awards held under the Deferred Bonus Scheme will lapse at cessation of 
employment unless the Committee exercises discretion to allow them to be retained. In these 
circumstances the Committee may determine whether unvested awards will vest at the normal 
vesting date or at cessation of employment.
The Committee may agree to the payment of disbursements such as legal costs and 
outplacement services if appropriate and depending on the circumstances of the leaving 
Executive.
The Committee may pay any legal entitlements or settle or compromise claims in connection 
with a termination of employment, where considered in the best interests of the Company.
Non-executive Directors’ letters of appointment
The Non-executive Directors (including the Chair) do not have service contracts or any 
benefits in kind arrangements and do not participate in any of the Group’s pension or incentive 
arrangements. The appointment of each Non-executive Director can be terminated by giving 
three months’ notice (subject to annual re-appointment at the AGM). Any period of service 
longer than six years is subject to particularly rigorous review by the Group Nomination and 
Governance Committee of the Board. The Non-executive Directors’ letters of appointment do 
not provide for any payment on termination except for accrued fees and expenses to the date 
of termination.
The terms and conditions of Executive Directors’ service contracts and the letters of 
appointment of the Non-executive Directors are available for inspection at the Company’s 
registered office during normal business hours and at the AGM, the details of which can be 
found in the Directors’ report in the Company’s Annual Report and Accounts.
External appointments
Executive Directors are permitted to be appointed to an external board or committee so long as 
this is unlikely to interfere with the business of the Group. Any fees received in respect of external 
appointments are retained by the relevant Executive Director. 
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The Directors present their report together with the audited consolidated financial statements of 
the Group for the year ended 31 December 2024. This report has been prepared in accordance 
with requirements outlined within The Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 and, together with the strategic report, forms the 
management report as required under the UK Financial Conduct Authority’s (FCA) Disclosure 
and Transparency Rule DTR4.1. Certain information that fulfils the requirements of the Directors’ 
report can be found elsewhere in this document and is referred to below. This information is 
incorporated into this Directors’ report by reference. 
Information disclosed in accordance with the requirements of the sections of the FCA’s UK 
Listing Rule UKLR6.6.1 R (Annual Financial Report) and Disclosure and Transparency Rule DTR7 
(Corporate Governance) that is applicable can be located as follows:
Disclosure
Location
Board diversity targets
Corporate governance report
Details of long-term incentive schemes
Directors’ remuneration report 
Contracts of significance
This Directors’ report
Shareholder waivers of dividends
This Directors’ report
Shareholder waivers of future dividends
This Directors’ report
Directors’ interests in the Company’s shares
Directors’ remuneration report
Major shareholders’ interests
This Directors’ report
Authority to purchase own shares
Corporate governance report
Internal controls
Report of the Group Audit Committee
Climate-related financial disclosures 
consistent with TCFD
Our responsible business section 
and Climate report 2024 located 
on our corporate website at 
sjp.co.uk/responsible-business
As permitted by legislation, some of the matters required to be included in the Directors’ 
report have instead been included elsewhere in this Annual Report and Accounts:
 

future business developments throughout the strategic report
 

risk management on pages 30 to 38 of the strategic report
 

employment of disabled persons on page 47 of the our responsible business section
 

details of branches operated by the Company on page 195 of the financial statements
 

the Group’s impact on the environment, including those disclosures required regarding 
greenhouse gas emissions, on pages 41 to 47 of the strategic report.
Status of Company
The Company is registered as a public limited company under the Companies Act 2006. 
For details of the Company’s subsidiaries and overseas branches, please see Note 26 to 
the financial statements. 
Going concern
In conjunction with its assessment of longer-term viability as set out on page 38, the Board 
concluded that it remained appropriate to adopt the going concern basis of accounting in 
preparing the consolidated financial statements as it believes the Group will continue to be in 
business, with neither the intention nor the necessity of liquidation, ceasing trading or seeking 
protection from creditors pursuant to laws or regulations, for a period of at least 12 months 
from the date of approval of the consolidated financial statements.
Share capital 
Structure of the Company’s capital
As at 31 December 2024, the Company’s issued and fully paid-up share capital was 544,014,711 
ordinary shares of 15 pence each. All ordinary shares are quoted on the London Stock Exchange 
and can be held in uncertificated form via CREST. All shares have equal rights to dividends and 
to participate in a distribution on winding up. Details of the movement in the issued share 
capital during the year are provided in Note 23 to the consolidated financial statements.
Voting rights
At any General Meeting, on a show of hands, each member who is present in person has one 
vote and every proxy present who has been duly appointed by a member entitled to vote on 
a resolution has one vote. On a poll, every member who is present in person or by proxy shall 
have one vote for every share of which they are the holder.
Shares held by the Company’s Employee Share Trust and Share Incentive Plan Trust rank pari passu 
with the shares in issue and have no special rights. Voting rights and rights of acceptance of 
any offer relating to the shares held in the Employee Share Trust rests with the trustees, who may 
take account of any recommendation from the Company. The trustees of the Share Incentive 
Plan Trust may vote in respect of shares held in the Trust, but only as instructed by participants 
in the Share Incentive Plan in respect of their Partnership, dividend and/or matching shares. 
The trustees will not otherwise vote in respect of shares held in the Share Incentive Plan Trust.
Restrictions on voting rights
If any shareholder has been sent a notice by the Company under section 793 of the Companies 
Act 2006 and has failed to supply the relevant information within a period of 14 days, then the 
shareholder may not (for so long as the default continues) be entitled to attend or vote either 
personally or by proxy at a shareholders’ meeting, or to exercise any other right conferred by 
membership in relation to shareholders’ meetings. 
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Directors’ report
Strategic report
Other information
Financial statements
Governance

If those default shares represent at least 0.25% of their class, any dividend payable in respect of the 
shares will be withheld by the Company and (subject to certain limited exceptions) no transfer, other 
than an excepted transfer, of any shares held by the member in certificated form will be registered.
Articles of Association
The full rights and obligations attaching to the ordinary shares of the Company are set out in the 
Articles. Holders of ordinary shares are entitled to: receive the Company’s Reports and Accounts; 
attend, speak and exercise voting rights; and appoint proxies to attend General Meetings. 
Restrictions on share transfers
There are restrictions on share transfers, all of which are set out in the Articles. Restrictions 
include transfers made in favour of more than four joint holders and transfers held in certificated 
form. Directors may decline to recognise a transfer unless it is in respect of only one class of 
share and lodged and duly stamped by HMRC. The Directors may also refuse to register any 
transfer of shares held in certificated form which are not fully paid. Directors may also choose 
to decline requests for share transfers from a US Person (as defined under Regulation S of the 
United States Securities Act 1933) that would cause the aggregate number of beneficial owners 
of issued shares who are US Persons to exceed 70. 
The registration of transfers may be suspended at such times and for such periods (not 
exceeding 30 days in any year) as the Directors may from time to time determine in respect 
of any class of shares.
The Company is not aware of any agreements between shareholders that restrict the transfer 
of shares or voting rights attached to the shares.
The interests of the Directors, and any persons closely associated with them, in the issued share 
capital of the Company are shown on page 108.
Substantial shareholders
Information provided to the Company by substantial shareholders pursuant to the FCA’s 
Disclosure Guidance and Transparency Rules (DTR) is published via a Regulatory Information 
Service and is available on the Company’s website.
As at 31 December 2024 and the date of this report, the Company had been notified of the 
following interests disclosed to the Company under Chapter 5 of the DTR:
% of voting rights as 
at 31 December 2024
% of voting rights as 
at 26 February 2025
BLS Capital
10.25%
8.79%
BlackRock, Inc.
5.07%
5.07%
Norges Bank
4.19%
4.19%
Lind Invest
2.93%
2.93%
Results and dividends 
The financial review on pages 17 to 29 sets out the consolidated results for the year. 
An interim dividend of 6.00 pence per share, which equates to £32.8 million, was paid 
on 20 September 2024 in respect of the year ended 31 December 2024 (2023: 15.83 pence 
per share/£86.5 million). The Directors recommend that shareholders approve a final 
dividend of 12.00 pence per share, which equates to £65.3 million (2023: 8.00 pence per 
share/£43.8 million), in respect of the year ended 31 December 2024, to be paid on 
23 May 2025 to shareholders on the register at close of business on 11 April 2025. 
Details of the Dividend Reinvestment Plan (DRIP) are set out on page 207.
During the year, SJP outlined a change to its guidance on shareholder returns and introduced 
a share buy-back programme, the purpose of which was to re-purchase its ordinary shares 
as a method of returning capital to shareholders alongside the payment of dividends and 
to reduce the capital of the Company. 
On 27 August 2024 the company commenced an interim share buy-back programme with 
respect to 2024, and purchased 4,590,083 ordinary shares on the London Stock Exchange in 
aggregate at a volume weighted average price of 716.7626p per ordinary share for a total 
consideration of £32.9 million. This was equivalent to approximately 0.84% of the total value 
of outstanding shares. The Company cancelled all purchased shares. The interim buy-back 
concluded on 16 September 2024.
In addition, under the authority granted by shareholders at the 2024 Annual General Meeting, 
the Directors have resolved to undertake a final share buy-back programme with respect to 
2024, committing to purchase shares up to a maximum value of £92.6 million. This share 
buy-back programme will commence on 28 February 2025, and will bring the total share 
buy-back in respect to 2024 to a maximum value of £125.5 million. 
Our people
Details of the Company’s approach to maintaining an appropriately skilled and diverse 
workforce, including recruitment practices, development opportunities and equal opportunities, 
can be found in the our responsible business section on pages 39 to 50. Details of the Company’s 
approach to employee engagement can be found in the section 172(1) statement on page 59.
Details of how the Board engages with employees can be found on page 59 of the governance 
section. This engagement, and the presence of a designated Non-executive Director on the 
Board, ensures that the Board is able to take account of the interests of employees in its 
discussions and when making decisions. Engagement during 2024 contributed to the Board’s 
consideration of key strategic topics and the determination of policies affecting the workforce, 
and helped to inform future decision-making around flexible working and our strategy 
regarding employee rewards. 
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Directors’ report continued
Strategic report
Other information
Financial statements
Governance

Fostering business relationships
Engagement with the Board’s key stakeholders, including suppliers and clients, is summarised 
in the corporate governance report on pages 58 to 63. In many cases the Group’s primary point 
of engagement with stakeholders is through the business, where regular dialogue is maintained. 
Focus on strategic topics and regular reporting from management enables the Board to 
establish a clear view of business relationships with these stakeholders and has provided 
important context in its deliberations and decision-making. Further details are set out in the 
section 172(1) statement on pages 58 to 63.
Significant contracts and change of control
The Company has a number of contractual arrangements which it considers essential to the 
business of the Company. Specifically, these are committed loan facilities from a number of 
banks, arrangements with fund managers and third-party providers of administrative services.
A change of control of the Company may cause some agreements to which the Company is a 
party to alter or terminate. These include bank facility agreements, securitisation arrangements 
and employee share plans.
The Group had committed facilities totalling £733 million as at 26 February 2024 which contain 
clauses which require lender consent for any change of control. In addition, the Group guarantees 
the obligations of loans made to Partners in connection with facilities agreed with various 
lenders totalling £365 million in aggregate. Should consent not be given, a change of control 
would trigger mandatory repayment of the said facilities.
The Group also had committed securitisation facilities totalling £175 million which contain 
clauses which require lender consent for any change of control. Should such consent not 
be given, a change of control would trigger early amortisation of the facilities.
All the Company’s employee share plans contain provisions relating to a change of control. 
Outstanding awards and options may vest and become exercisable on a change of control, 
subject where appropriate to the satisfaction of any performance conditions at that time and 
pro-rating of awards.
Financial instruments
An indication of the Group’s use of financial instruments can be found in Note 20 to the financial 
statements. 
Directors and Directors’ indemnities
Details of the Directors of the Company at the date of this report and during the year ended 
31 December 2024 can be found in the governance report on pages 55 to 57. Details of the 
indemnity provisions in place for the Directors, including qualifying third-party indemnity 
provisions, can be found on page 69.
Political and charitable donations
It is the Group’s policy not to make any donations to political parties within the definitions set 
out in the Political Parties, Elections and Referendums Act 2000 and sections 362 to 379 of the 
Companies Act 2006. During the year we have donated £4.6 million to the St. James’s Place 
Charitable Foundation, more details of which can be found on page 40.
Annual General Meeting
The Company plans to hold its Annual General Meeting on Tuesday 13 May 2025. Full details 
of the meeting, including location, time and the resolutions to be put to shareholders at the 
meeting, are included in a separate Notice of Annual General Meeting, which will be available 
on our website sjp.co.uk/shareholder-meetings. 
Important events since the financial year-end
Details of important events affecting the Group since 31 December 2024 can be found 
in the Chief Executive Officer’s report on pages 12 to 14 and Note 28 Events after the end 
of the reporting period.
Disclosure of information to auditors
Each of the Directors, at the date of approval of this report, confirms that: 
 

so far as each Director is aware, there is no relevant audit information of which the 
auditors are unaware
 

each Director has taken all steps that he or she ought to have taken as a Director to 
make himself or herself aware of any relevant audit information and to establish that 
the Company’s auditors are aware of such information.
This confirmation is given and should be interpreted in accordance with the provisions 
of section 418 of the Companies Act 2006.
On behalf of the Board:
Mark FitzPatrick	
Caroline Waddington
Chief Executive Officer	
Chief Financial Officer
26 February 2025
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Directors’ report continued
Strategic report
Other information
Financial statements
Governance

The Directors are responsible for preparing the Annual Report and Accounts 2024 in 
accordance with applicable law and regulation.
Company law requires the directors to prepare financial statements for each financial year. 
Under that law the Directors have prepared the Group financial statements in accordance with 
UK-adopted international accounting standards and the Parent Company financial statements 
in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom 
Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’, and applicable law).
Under company law, directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of affairs of the Group and Parent 
Company and of the profit or loss of the Group for that period. In preparing the financial 
statements, the directors are required to:
 

select suitable accounting policies and then apply them consistently
 

state whether applicable UK-adopted international accounting standards have been 
followed for the Group financial statements and United Kingdom Accounting Standards, 
comprising FRS 101 have been followed for the parent company financial statements, subject 
to any material departures disclosed and explained in the financial statements
 

make judgements and accounting estimates that are reasonable and prudent
 

prepare the financial statements on the going concern basis unless it is inappropriate to 
presume that the Group and Parent Company will continue in business.
The directors are responsible for safeguarding the assets of the Group and Parent Company 
and hence for taking reasonable steps for the prevention and detection of fraud and other 
irregularities.
The directors are also responsible for keeping adequate accounting records that are sufficient 
to show and explain the group’s and parent company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the Group and Parent Company and 
enable them to ensure that the financial statements and the Directors’ remuneration report 
comply with the Companies Act 2006.
The Directors are responsible for the maintenance and integrity of the Parent Company’s 
website. Legislation in the United Kingdom governing the preparation and dissemination of 
financial statements may differ from legislation in other jurisdictions.
Directors’ confirmations
The directors consider that the Annual Report and Accounts 2024, taken as a whole, is fair, 
balanced and understandable and provides the information necessary for shareholders to 
assess the group’s and parent company’s position and performance, business model and 
strategy.
Each of the Directors, whose names and functions are listed in Board of Directors section on 
pages 55 to 57 confirm that, to the best of their knowledge:
 

the Group financial statements, which have been prepared in accordance with UK-adopted 
international accounting standards, give a true and fair view of the assets, liabilities, 
financial position and profit of the Group
 

the Parent Company financial statements, which have been prepared in accordance with 
United Kingdom Accounting Standards, comprising FRS 101, give a true and fair view of the 
assets, liabilities and financial position of the Parent Company
 

the strategic report includes a fair review of the development and performance of the 
business and the position of the Group and Parent Company, together with a description 
of the principal risks and uncertainties that it faces.
In the case of each director in office at the date the Directors’ report is approved:
 

so far as the Director is aware, there is no relevant audit information of which the Group’s 
and Parent Company’s auditors are unaware
 

they have taken all the steps that they ought to have taken as a Director in order to make 
themselves aware of any relevant audit information and to establish that the Group’s and 
Parent Company’s auditors are aware of that information.
Jonathan Dale 
Company Secretary
26 February 2025
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St. James’s Place plc  Annual Report and Accounts 2024
130
Statement of Directors’ responsibilities
Strategic report
Other information
Financial statements
Governance

Financial statements
Independent Auditors’  
Report to the Members 
of St. James’s Place plc 	
 132
Consolidated financial statements 
prepared under International 
Financial Reporting Standards as 
adopted by the United Kingdom 	
 140
Consolidated statement 
of comprehensive income 	
 140
Consolidated statement 
of changes in equity 	
 141
Consolidated statement 
of financial position 	
 142 
Consolidated statement  
of cash flows 	
 143
Notes to the consolidated financial 
statements under International 
Financial Reporting Standards 	
 144
84%
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sjp.co.uk
St. James’s Place plc  Annual Report and Accounts 2024
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Strategic report
Governance
Financial statements
Other information

Report on the audit of the financial statements
Opinion
In our opinion:
 

St. James’s Place plc’s consolidated financial statements and Parent Company financial 
statements (the “financial statements”) give a true and fair view of the state of the group’s 
and of the Parent Company’s affairs as at 31 December 2024 and of the group’s profit and 
the group’s cash flows for the year then ended;
 

the consolidated financial statements have been properly prepared in accordance 
with UK-adopted international accounting standards as applied in accordance with 
the provisions of the Companies Act 2006;
 

the Parent Company financial statements have been properly prepared in accordance 
with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting 
Standards, including FRS 101 “Reduced Disclosure Framework”, and applicable law); and
 

the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006.
We have audited the financial statements, included within the Annual Report and Accounts 
2024 (the “Annual Report”), which comprise: the Consolidated and the Parent Company 
statements of financial position as at 31 December 2024; the Consolidated statement of 
comprehensive income, the Consolidated statement of cash flows, the Consolidated and 
the Parent Company statements of changes in equity for the year then ended; and the notes 
to the financial statements, comprising material accounting policy information and other 
explanatory information.
Our opinion is consistent with our reporting to the Group Audit Committee.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) 
(“ISAs (UK)”) and applicable law. Our responsibilities under ISAs (UK) are further described 
in the Auditors’ responsibilities for the audit of the financial statements section of our report. 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide 
a basis for our opinion.
Independence
We remained independent of the group in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, which includes the FRC’s Ethical 
Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.
To the best of our knowledge and belief, we declare that non-audit services prohibited by the 
FRC’s Ethical Standard were not provided.
Other than those disclosed in Note 5, we have provided no non-audit services to the company 
or its controlled undertakings in the period under audit.
Our audit approach
Overview
Audit scope
 

The consolidated financial statements comprise the consolidation of approximately 
75 individual components, each of which represents an individual legal entity within 
the Group or consolidation adjustments.
 

We assessed each component and considered the contribution it made to the Group’s 
performance in the year, whether it displayed any significant risk characteristics and/or 
whether it contributed a significant amount to any individual financial statement line item.
 

The above assessment resulted in us identifying seven components significant by risk or 
size that required audit procedures for the purpose of the audit of the consolidated financial 
statements.
 

Six components that are significant by risk or size are based in the UK and were audited 
by the PwC UK audit team. The other significant component by risk or size is based in the 
Republic of Ireland and was audited by Grant Thornton Ireland. We also perform audit of 
specific balances in four additional components with large individual balances.
 

We performed a full scope audit of all material line items in the Parent Company financial 
statements.
Key audit matters
 

Valuation of level 3 investments, being investment properties and equities and fixed income 
securities in the Diversified Assets Fund (group)
 

Valuation of the Operational Readiness prepayment in respect of the development of 
an administration platform at an outsourced provider (group)
 

Provision for redress in respect of ongoing service evidence (group)
 

Recoverability of Parent Company’s investment in the subsidiaries (parent)
Materiality
 

Overall Group materiality: £22,500,000 (2023: £19,600,000) based on 5% of underlying cash 
generated in the year.
 

Specific Group overall materiality: £931,000,000 (2023: £820,000,000) based on 0.5% of Assets 
held to cover linked liabilities applies to assets held to cover linked liabilities, investment 
contract liabilities and associated income Statement line items.
 

Overall Parent Company materiality: £20,250,000 (2023: £15,700,000) based on 1% of total assets.
 

Performance materiality: £16,875,000 (2023: £14,700,000) (group) and £15,187,500 
(2023: £10,775,000) (Parent Company).
 

Specific performance materiality: £698,250,000 (2023: £615,000,000) applied to assets held 
to cover linked liabilities, investment contract liabilities and associated income Statement 
line items.
The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material 
misstatement in the financial statements.
132
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St. James’s Place plc  Annual Report and Accounts 2024
Independent Auditors’ Report to the Members of St. James’s Place plc
Strategic report
Governance
Financial statements
Other information

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements of the current period and include the 
most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed 
in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
This is not a complete list of all risks identified by our audit.
The key audit matters below are consistent with last year.
Key audit matter
How our audit addressed the key audit matter
Valuation of level 3 investments, being investment properties and equities 
and fixed income securities in the Diversified Assets Fund (group)
As disclosed in Note 20 (page 177) as at 31 December 2024 the Group held 
£189.1 billion of financial assets and investment properties. The majority of these 
investments do not require significant judgement in calculating their valuation 
in the Financial Statements. Included in the total financial assets and investment 
properties are investment properties (£0.9 billion), level 3 equities (£1.0 billion) and 
fixed income securities (£0.1 billion) held within the Diversified Assets Fund (“DAF”), 
which require management to use significant estimates and judgements in 
order to calculate the valuation at the year-end. Due to the magnitude of these 
balances and the level of judgement involved in their valuation, this was an area 
of focus for our audit. The Group outsources the investment valuation activities for 
each, with assets in the DAF valued by Kohlberg Kravis Roberts & Co. Inc (“KKR”), 
whilst the investment property portfolio is managed by Orchard Street with regular 
valuations performed by CBRE.
Investment properties
We engaged our internal real estate valuation experts (qualified chartered surveyors) to review the methodology and 
key assumptions used by CBRE in valuing the property portfolio.
To verify that the valuation approach was suitable for use in determining the carrying value for investment properties 
in the Financial Statements, we: 
 
 Obtained and read the CBRE valuation reports covering all of the Group’s investment properties
 
 Confirmed that the valuation approach was in accordance with RICS standards;
 
 Benchmarked the key assumptions used by CBRE against industry norms using our experience and knowledge of 
the market for all properties in the portfolio;
 
 With the support of our internal valuation experts, we also challenged the external valuers as to the extent to which 
recent market transactions and expected rental values used in deriving their valuations took into account the 
impact of climate change and related ESG considerations;
 
 Where they fell outside of the expected ranges, valuations showed unexpected movements, or otherwise appeared 
unusual, further testing was performed and, when necessary, further discussions were held with external valuers to 
understand and validate the assumptions; and
 
 Tested the key input data which the Group provided to the external valuers for use in the performance of 
the valuation. This involved testing a sample of lease data for leases and testing the accuracy of lease and other 
property information.
Level 3 equities and fixed income securities in the Diversified Assets Fund
We engaged our internal valuation experts to review the methodology and key assumptions used by KKR in valuing 
a sample of individual level 3 investments within the DAF. Our valuations experts met with KKR and reviewed the year 
end valuation report for each asset in the sample. They challenged KKR on the appropriateness of the methodology 
and assumptions, given the specifics of each of the assets in question. 
Based on the procedures performed and evidence obtained when testing the valuation of investment properties 
and level 3 assets in the DAF, we found management’s methodologies and assumptions to be appropriate.
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Independent Auditors’ Report to the Members of St. James’s Place plc continued
Strategic report
Governance
Financial statements
Other information

Key audit matter
How our audit addressed the key audit matter
Valuation of the Operational Readiness prepayment in respect of the 
development of an administration platform at an outsourced provider (group)
As disclosed in Note 15 (page 167). The Group has been charged costs by an 
outsourced provider for the development of a policy administration platform 
used by the Group. These costs have been recognised as a prepayment and are 
unwound over the duration of the related service agreement with the provider.
The balance of the prepayment asset at 31 December 2024 was £256.3 million. 
The maximum value at which the prepayment can be recognised is equal to 
the net present value of future cost savings from the agreement.
Due to the nature and magnitude of the amount arising from the contractual 
terms, the valuation of this asset was an area of focus for our audit.
In testing whether the asset was valued appropriately and whether an impairment was necessary we:
 
 Assessed the reasonableness of the assumptions underlying management’s discounted cash flow analysis 
calculating the anticipated future cost savings that support the valuation of the asset;
 
 Agreed that the cost savings had been calculated using appropriate service tariffs;
 
 Performed a sensitivity analysis on the inflation and discount rate assumptions as well as business flow levels to 
determine the potential impact of changes in these assumptions to check whether they would affect the carrying 
value of the asset; and
 
 Evaluated the headroom available under what we considered to be reasonably possible downside scenarios and 
whether additional disclosure was necessary.
We determined that the accounting, recognition and disclosure of the asset in the Financial Statements was 
supported by the evidence obtained.
Provision for redress in respect of ongoing service evidence (group)
As disclosed in the Report of the Group Audit Committee (page 76) and Note 18 
(page 174) to the Financial Statements the Group holds an Ongoing Service 
Evidence provision related to the ongoing review of a sub-population of clients 
that has been charged for ongoing advice services since the start of 2018 but 
where the evidence of delivery of the ongoing advice service falls below an 
acceptable standard.
As at 31 December 2024 the total provision in respect of the review was £425.1m 
which represents the estimated refund of charges, interest and the administration 
costs associated with completing the exercise. The estimation of the provision 
involves significant judgement and subjectivity in relation to key assumptions.
Management estimated the provision based on a sample of case record reviews 
undertaken by a Skilled Person (and management’s expert for the purpose of our 
audit) with the results from the sample applied to the wider population. 
Management determined that the period under review is from the start of 2018.
Significant assumptions include:
 
 the estimation of the population of clients where evidence is not available to 
demonstrate that ongoing advice was provided;
 
 the amount of redress based on average client ongoing advice charge for the 
period subject to refund;
 
 the response rate from clients; and
 
 the administration costs of running the review programme.
We have assessed and challenged the Group’s methodology and the assumptions applied in determining the 
provision as at 31 December 2024.
 
 We obtained management’s updated analysis and tested the mathematical accuracy and agreed the calculation 
back to source data;
 
 Where applicable, we performed testing over a sample of the additional or new data available back to supporting 
evidence;
 
 We assessed whether any changes were required to be made to management’s assumptions and estimates 
based on currently available evidence and information; 
 
 We assessed whether there was any contradictory information that existed within the company or the wider market 
that require alternative assumptions to be utilised in the estimation of the provision;
 
 We independently performed sensitivity analysis on the significant assumptions and considered alternative 
scenarios which could be considered reasonably possible;
 
 We obtained and reviewed relevant regulatory correspondence with the Financial Conduct Authority and 
Prudential Regulation Authority, discussing the content of any correspondence considered to be pertinent 
to our audit with management. As part of our audit procedures we met with each regulator; and
 
 Given the inherent uncertainty in the estimation of the provision and its judgemental nature, we evaluated the 
disclosures made in the Financial Statements. In particular, we focused on challenging management around 
whether the disclosures were sufficiently clear in highlighting the significant uncertainties that exist in respect 
of the provision and the sensitivity of the provision to changes in the underlying assumptions.
Based on the procedures performed and evidence obtained, we found management’s assumptions to be appropriate.
134
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St. James’s Place plc  Annual Report and Accounts 2024
Independent Auditors’ Report to the Members of St. James’s Place plc continued
Strategic report
Governance
Financial statements
Other information

Key audit matter
How our audit addressed the key audit matter
Recoverability of Parent Company’s investment in the subsidiaries (parent)
The carrying value of directly held investments in subsidiaries is £2,102.4m as at 
31 December 2024 accounting for 96.6% of the Parent Company’s total assets. 
The investments in subsidiaries are carried at cost stated after any impairment 
losses. Management is required by IAS 36 ‘Impairment of assets’ to review at least 
annually for impairment, or when circumstances or events indicate there may be 
uncertainty over its value. When an impairment indicator exists, the determination 
of recoverable amounts for subsidiaries requires assumptions to be made and 
the key assumptions used are the value of in-force business and the discount rate 
applied. The carrying value of these investments is not at a higher risk of significant 
misstatement or subject to significant judgement. However, due to their materiality 
in the context of the Parent Company Financial Statements, this is the area that 
had the greatest effect on our overall Parent Company audit.
For investments where impairment indicators exist, we obtained management’s value in use impairment assessment 
and ensured the calculations were mathematically accurate. 
We verified that the methodology used by the directors in arriving at the carrying value of each subsidiary was 
compliant with applicable accounting standards. 
We challenged management on key elements of the assessments including the value of in-force-business and the 
discount rate. We further obtained and understood management’s value in use and sensitivity calculations over the 
carrying value assessments, and have independently re-performed the sensitivities ourselves.
Based on the procedures performed and evidence obtained, we did not identify any matters indicating that 
management’s model or assessments were inappropriate.
How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give 
an opinion on the financial statements as a whole, taking into account the structure of the 
group and the Parent Company, the accounting processes and controls, and the industry in 
which they operate.
The Group is structured as a vertically integrated wealth management business and operates 
predominantly within the United Kingdom. Seven components within the group were considered 
significant by risk or size and therefore required an audit of their complete financial information. 
These were St. James’s Place UK plc, St. James’s Place Unit Trust Group Limited, St. James’s Place 
Investment Administration Limited, St. James’s Place Management Services Limited, 
St. James’s Place Wealth Management plc, St. James’s Place Wealth Management Group 
Limited and St. James’s Place International plc.
Six of the components that are significant by risk or size were audited by PwC UK. 
St. James’s Place International plc is incorporated and regulated in the Republic of Ireland and 
was audited by Grant Thornton Ireland. At the planning stage of the audit we provided written 
instructions to Grant Thornton Ireland to confirm the work we required them to complete. The 
instructions set out respective responsibilities (including on actuarial work), our involvement in 
their work, and the materiality level they should perform their work to. We held regular phone 
calls and meetings with the Grant Thornton Ireland engagement leader, director, and senior 
members of the Grant Thornton Ireland team through the planning, execution and completion 
phases of the audit to inform them of developments at a Group level and to understand from 
them any local developments that were relevant for our audit of the Group. During the 
execution phase, senior members of the UK engagement team visited Grant Thornton Ireland 
and performed a review of Grant Thornton Ireland’s audit working papers, reviewing selected 
elements of their work focused on the significant and elevated risks identified.
In addition to the full scope audit of the seven components noted above, we also performed 
audit procedures on certain financial statement line items within four other components. 
These financial statement line items were selected for testing to ensure that we had sufficient 
coverage of each financial statement line item within the consolidated Financial Statements.
The impact of climate risk on our audit
The Group has set out its approach and goals in respect of its Funds under Management in 
the Investing responsibly section of the Strategic Report. This includes the goal of becoming 
“Net Zero” in investments by 2050 (with an interim target of a 25% reduction in the carbon 
emissions of its investment proposition by 2025).
In planning our audit, we considered the extent to which climate change is impacting the 
Group and how it impacted our risk assessment for the audit of the Consolidated Financial 
Statements. In making these considerations we:
 

Enquired of management in respect of their own climate change risk assessment, including 
associated governance processes and understood how these have been implemented;
 

Obtained the latest Task Force for Climate Related Financial Disclosures (“TCFD”) report from 
the Group and checked it for consistency with our knowledge of the Group based on our 
audit work and the disclosures made in the Strategic Report; and
 

Considered management’s risk assessment and the TCFD report in light of our knowledge 
of the wider asset management and wealth management industries.
We have incorporated a consideration of the climate change impact on the audit of the Group’s 
valuation of investment properties and level 3 investments in the Diversified Assets Fund held at 
fair value, taking into account the nature of the asset and the valuation approach. This has not 
had a significant impact on the related key audit matters.
Our conclusions were that the impact of climate change does not give rise to a Key Audit Matter 
for the Group and it did not impact our risk assessment for any material Financial Statement 
line item or disclosure.
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Other information

Materiality
The scope of our audit was influenced by our application of materiality. We set certain 
quantitative thresholds for materiality. These, together with qualitative considerations, helped 
us to determine the scope of our audit and the nature, timing and extent of our audit procedures 
on the individual financial statement line items and disclosures and in evaluating the effect of 
misstatements, both individually and in aggregate on the financial statements as a whole.
Based on our professional judgement, we determined materiality for the financial statements 
as a whole as follows:
 
Financial statements – group
Financial statements – company
Overall materiality
£22,500,000 (2023: £19,600,000).
£20,250,000 (2023: £15,700,000).
How we 
determined it
5% of underlying cash generated 
in the year
1% of total assets
Rationale for 
benchmark applied
The engagement team 
concluded that £22.5 million 
is the most appropriate figure 
when setting an overall 
materiality on the engagement. 
The quantum of £22.5 million was 
determined by considering the 
various benchmarks available 
to us as auditors, our experience 
of auditing the Group and our 
experience of the group. 
£22.5 million represents 5% of 
the underlying cash generated 
in the year.
The purpose of the Parent 
Company is to hold investments 
in other Group companies. 
As such PwC considers it 
appropriate to use total assets 
as the benchmark for overall 
materiality.
For certain balances, our specific group overall materiality level was £931,000,000 
(2023: £820,000,000) for assets held to cover linked liabilities applies to assets held to cover 
linked liabilities, investment contract liabilities and associated Income Statement line items.
For each component in the scope of our group audit, we allocated a materiality that is less 
than our overall group materiality. The range of materiality allocated across components was 
between £4,000,000 and £18,000,000. Certain components were audited to a local statutory 
audit materiality that was also less than our overall group materiality.
We use performance materiality to reduce to an appropriately low level the probability that 
the aggregate of uncorrected and undetected misstatements exceeds overall materiality. 
Specifically, we use performance materiality in determining the scope of our audit and the 
nature and extent of our testing of account balances, classes of transactions and disclosures, 
for example in determining sample sizes. Our performance materiality was 75% (2023: 75%) of 
overall materiality, amounting to £16,875,000 (2023: £14,700,000) for the consolidated financial 
statements and £15,187,500 (2023: £10,775,000) for the Parent Company financial statements.
In determining the performance materiality, we considered a number of factors – the history 
of misstatements, risk assessment and aggregation risk and the effectiveness of controls – 
and concluded that an amount at the upper end of our normal range was appropriate.
For certain balances, our specific performance materiality was 75% of the specific overall 
materiality for assets held to cover linked liabilities, investment contract liabilities and 
associated income statement line items, amounting to £698,250,000 (2023: £615,000,000) 
for the Consolidated Financial Statements.
We agreed with the Group Audit Committee that we would report to them misstatements 
identified during our audit above £1,125,000 (group audit) (2023: £980,000) and £1,012,500 
(Parent Company audit) (2023: £780,000) as well as misstatements below those amounts that, 
in our view, warranted reporting for qualitative reasons. For balances where we apply our 
specific performance materiality we agreed to report misstatements greater than £22,500,000 
(2023: £19,600,000).
Conclusions relating to going concern
Our evaluation of the directors’ assessment of the group’s and the Parent Company’s ability 
to continue to adopt the going concern basis of accounting included:
 

Obtaining the Directors’ going concern assessment for the Group and the Parent Company 
Financial Statements and gaining an understanding of the Directors’ going concern 
assessment process, including the preparation of the budget;
 

Obtaining the budget covering the period of the going concern assessment and evaluating 
the forecasting method adopted by the Directors in assessing going concern;
 

Testing the mathematical accuracy of the model and evaluating the key assumptions using 
our understanding of the Group and external evidence where appropriate. We also 
performed a comparison of the 2024 budget and the actual results to assess the historical 
accuracy of the budgeting process;
 

Evaluating the results of management’s analysis of the relevant solvency requirements and 
liquidity position of the Group, including forward looking plausible downside scenarios within 
the Group’s Own Risk and Solvency Assessment;
 

Evaluating the reasonableness of management’s downside assumptions using our 
understanding of the Group and the external environment. We evaluated management’s 
assumptions by performing independent stress testing to determine whether a reasonable 
alternative stressed scenario would result in a breach of minimum regulatory requirements 
or the Group’s liquidity requirements;
 

Evaluating the mitigating actions that management identified and assessing whether these 
were in the control of management and possible in the going concern period of assessment;
 

Evaluating information obtained through review of regulatory correspondence, minutes of 
meetings of the Board, Group Audit and Group Risk Committees, as well as publicly available 
information to identify any information that would contradict management’s assessment; and
 

Assessing the adequacy of disclosures in the Going Concern Statement in note 1 of the 
Consolidated and Parent Company Financial Statements and within the Assessment of 
going concern section of the Directors’ report on page 127.
136
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Strategic report
Governance
Financial statements
Other information

Based on the work we have performed, we have not identified any material uncertainties 
relating to events or conditions that, individually or collectively, may cast significant doubt 
on the group’s and the Parent Company’s ability to continue as a going concern for a period 
of at least twelve months from when the financial statements are authorised for issue.
In auditing the financial statements, we have concluded that the directors’ use of the going 
concern basis of accounting in the preparation of the financial statements is appropriate.
However, because not all future events or conditions can be predicted, this conclusion is not a 
guarantee as to the group’s and the Parent Company’s ability to continue as a going concern.
In relation to the directors’ reporting on how they have applied the UK Corporate Governance 
Code, we have nothing material to add or draw attention to in relation to the directors’ 
statement in the financial statements about whether the directors considered it appropriate 
to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern are 
described in the relevant sections of this report.
Reporting on other information
The other information comprises all of the information in the Annual Report other than the 
financial statements and our auditors’ report thereon. The directors are responsible for the 
other information. Our opinion on the financial statements does not cover the other information 
and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly 
stated in this report, any form of assurance thereon.
In connection with our audit of the financial statements, our responsibility is to read the other 
information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material inconsistency or material 
misstatement, we are required to perform procedures to conclude whether there is a material 
misstatement of the financial statements or a material misstatement of the other information. 
If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact. We have nothing to report based 
on these responsibilities.
With respect to the Strategic report and Directors’ Report, we also considered whether the 
disclosures required by the UK Companies Act 2006 have been included.
Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us 
also to report certain opinions and matters as described below.
Strategic report and Directors’ Report
In our opinion, based on the work undertaken in the course of the audit, the information given 
in the Strategic report and Directors’ Report for the year ended 31 December 2024 is consistent 
with the financial statements and has been prepared in accordance with applicable legal 
requirements.
In light of the knowledge and understanding of the group and Parent Company and their 
environment obtained in the course of the audit, we did not identify any material misstatements 
in the Strategic report and Directors’ Report.
Directors’ Remuneration
In our opinion, the part of the Report of the Group Remuneration Committee to be audited has 
been properly prepared in accordance with the Companies Act 2006.
Corporate governance statement
The Listing Rules require us to review the directors’ statements in relation to going concern, 
longer-term viability and that part of the corporate governance statement relating to the 
Parent Company’s compliance with the provisions of the UK Corporate Governance Code 
specified for our review. Our additional responsibilities with respect to the corporate 
governance statement as other information are described in the Reporting on other 
information section of this report.
Based on the work undertaken as part of our audit, we have concluded that each of the 
following elements of the corporate governance statement is materially consistent with the 
financial statements and our knowledge obtained during the audit, and we have nothing 
material to add or draw attention to in relation to:
 

The directors’ confirmation that they have carried out a robust assessment of the emerging 
and principal risks;
 

The disclosures in the Annual Report that describe those principal risks, what procedures 
are in place to identify emerging risks and an explanation of how these are being managed 
or mitigated;
 

The directors’ statement in the financial statements about whether they considered it 
appropriate to adopt the going concern basis of accounting in preparing them, and their 
identification of any material uncertainties to the group’s and the Parent Company’s ability 
to continue to do so over a period of at least twelve months from the date of approval of the 
financial statements;
 

The directors’ explanation as to their assessment of the group’s and the Parent Company’s 
prospects, the period this assessment covers and why the period is appropriate; and
 

The directors’ statement as to whether they have a reasonable expectation that the Parent 
Company will be able to continue in operation and meet its liabilities as they fall due over 
the period of its assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions.
Our review of the directors’ statement regarding the longer-term viability of the group and the 
Parent Company was substantially less in scope than an audit and only consisted of making 
inquiries and considering the directors’ process supporting their statement; checking that the 
statement is in alignment with the relevant provisions of the UK Corporate Governance Code; 
and considering whether the statement is consistent with the financial statements and our 
knowledge and understanding of the group and the Parent Company and their environment 
obtained in the course of the audit.
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In addition, based on the work undertaken as part of our audit, we have concluded that each 
of the following elements of the corporate governance statement is materially consistent with 
the financial statements and our knowledge obtained during the audit:
 

The directors’ statement that they consider the Annual Report, taken as a whole, is fair, 
balanced and understandable, and provides the information necessary for the members 
to assess the group’s and the Parent Company’s position, performance, business model 
and strategy;
 

The section of the Annual Report that describes the review of effectiveness of risk 
management and internal control systems; and
 

The section of the Annual Report describing the work of the Group Audit Committee.
We have nothing to report in respect of our responsibility to report when the directors’ 
statement relating to the Parent Company’s compliance with the Code does not properly 
disclose a departure from a relevant provision of the Code specified under the Listing Rules 
for review by the auditors.
Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities, the directors are 
responsible for the preparation of the financial statements in accordance with the applicable 
framework and for being satisfied that they give a true and fair view. The directors are also 
responsible for such internal control as they determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the group’s 
and the Parent Company’s ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the Parent Company or to cease operations, 
or have no realistic alternative but to do so.
Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements 
as a whole are free from material misstatement, whether due to fraud or error, and to issue an 
auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect 
a material misstatement when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. 
We design procedures in line with our responsibilities, outlined above, to detect material 
misstatements in respect of irregularities, including fraud. The extent to which our procedures 
are capable of detecting irregularities, including fraud, is detailed below.
Based on our understanding of the group and industry, we identified that the principal risks 
of non-compliance with laws and regulations related to UK and Irish regulatory principles, 
such as those governed by the Prudential Regulation Authority, the Financial Conduct Authority 
and the Central Bank of Ireland, and we considered the extent to which non-compliance might 
have a material effect on the financial statements. We also considered those laws and regulations 
that have a direct impact on the financial statements such as the Companies Act 2006. 
We evaluated management’s incentives and opportunities for fraudulent manipulation of 
the financial statements (including the risk of override of controls), and determined that the 
principal risks were related to management bias in accounting estimates and judgmental 
areas as shown in our key audit matters. The group engagement team shared this risk 
assessment with the component auditors so that they could include appropriate audit 
procedures in response to such risks in their work. Audit procedures performed by the group 
engagement team and/or component auditors included:
 

Discussions with the Risk and Compliance function, Internal Audit and the group’s legal 
counsel, including consideration of known or suspected instances of non-compliance 
with laws and regulation and fraud;
 

Reading the Group Audit Committee papers in which whistle blowing matters are reported 
and considered the impact of these matters on the group’s compliance with laws and 
regulations;
 

Reading key correspondence with the Prudential Regulation Authority, the Financial Conduct 
Authority and the Central Bank of Ireland in relation to compliance with laws and regulations;
 

Reviewing relevant meeting minutes including those of the Board, Risk and Group Audit 
Committees
 

Reviewing data regarding customer complaints and the company’s register of litigation 
and claims, in so far as they related to non-compliance with laws and regulations and fraud;
 

Identifying and testing journal entries, in particular any journal entries posted with unusual 
account combinations increasing reported revenues;
 

Designing audit procedures to incorporate unpredictability around nature, timing or extent 
of our testing;
 

Procedures relating to the estimates and judgements applied in the valuation of level 3 
investments, being investment properties and equities and fixed income securities in the 
Diversified Assets Fund, valuation of the operational Readiness prepayment in respect of the 
development of an administration platform at an outsourced provider, provision for redress 
in respect of ongoing service evidence and recoverability of Parent Company’s investment 
in the subsidiaries described in the related key audit matter.
There are inherent limitations in the audit procedures described above. We are less likely to 
become aware of instances of non-compliance with laws and regulations that are not closely 
related to events and transactions reflected in the financial statements. Also, the risk of not 
detecting a material misstatement due to fraud is higher than the risk of not detecting one 
resulting from error, as fraud may involve deliberate concealment by, for example, forgery 
or intentional misrepresentations, or through collusion.
138
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Strategic report
Governance
Financial statements
Other information

Our audit testing might include testing complete populations of certain transactions and 
balances, possibly using data auditing techniques. However, it typically involves selecting a 
limited number of items for testing, rather than testing complete populations. We will often 
seek to target particular items for testing based on their size or risk characteristics. In other 
cases, we will use audit sampling to enable us to draw a conclusion about the population 
from which the sample is selected.
A further description of our responsibilities for the audit of the financial statements is located 
on the FRC’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part 
of our auditors’ report.
Use of this report
This report, including the opinions, has been prepared for and only for the Parent Company’s 
members as a body in accordance with Chapter 3 of Part 16 of the Companies Act 2006 and 
for no other purpose. We do not, in giving these opinions, accept or assume responsibility for 
any other purpose or to any other person to whom this report is shown or into whose hands it 
may come save where expressly agreed by our prior consent in writing.
Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
 

we have not obtained all the information and explanations we require for our audit; or
 

adequate accounting records have not been kept by the Parent Company, or returns 
adequate for our audit have not been received from branches not visited by us; or
 

certain disclosures of directors’ remuneration specified by law are not made; or
 

the Parent Company financial statements and the part of the Report of the Group 
Remuneration Committee to be audited are not in agreement with the accounting 
records and returns.
We have no exceptions to report arising from this responsibility.
Appointment
Following the recommendation of the Group Audit Committee, we were appointed by 
the members on 7 December 2009 to audit the financial statements for the year ended 
31 December 2009 and subsequent financial periods. The period of total uninterrupted 
engagement is 16 years, covering the years ended 31 December 2009 to 31 December 2024.
Other matter
The Parent Company is required by the Financial Conduct Authority Disclosure Guidance 
and Transparency Rules to include these financial statements in an annual financial report 
prepared under the structured digital format required by DTR 4.1.15R – 4.1.18R and filed on the 
National Storage Mechanism of the Financial Conduct Authority. This auditors’ report provides 
no assurance over whether the structured digital format annual financial report has been 
prepared in accordance with those requirements.
Gary Shaw 
(Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors
Bristol
26 February 2025
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Strategic report
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Other information

Note
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Fee and commission income
4
3,163.9
2,788.9
Expenses
5, 18
(2,236.7)
(2,433.3)
Investment return
6
22,785.3
16,197.6
Movement in investment contract benefits
6
(22,688.5)
(16,130.9)
Insurance revenue
7
25.2
25.3
Insurance service expenses
8
(21.8)
(24.5)
Net reinsurance expense
(3.1)
(5.0)
Insurance service result
0.3
(4.2)
Net insurance finance income/(expense)
2.7
(10.0)
Finance income
9
58.5
48.8
Finance costs
9
(36.4)
(17.3)
Profit before tax
3
1,049.1
439.6
Tax attributable to policyholders’ returns
10
(513.2)
(444.1)
Profit/(loss) before tax attributable to shareholders’ returns
535.9
(4.5)
Total tax charge
10
(650.7)
(449.5)
Less: tax attributable to policyholders’ returns
10
513.2
444.1
Tax attributable to shareholders’ returns
10
(137.5)
(5.4)
Profit/(loss) and total comprehensive income for the year
398.4
(9.9)
Profit attributable to non-controlling interests
–
0.2
Profit/(loss) attributable to equity shareholders
398.4
(10.1)
Profit/(loss) and total comprehensive income for the year
398.4
(9.9)
Note
Pence
Pence
Basic earnings per share
23
73.0
(1.8)
Diluted earnings per share
23
72.6
(1.8)
The results relate to continuing operations. 
The Notes and information on pages 144 to 199 form part of these consolidated financial statements. 
As permitted by section 408 of the Companies Act 2006, no statement of comprehensive income is presented for the Company. 
140
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Consolidated statement of comprehensive income
Strategic report
Governance
Financial statements
Other information

Note
Equity attributable to owners of the Parent Company
Non-
controlling 
interests
Total  
equity
Share capital
Share 
premium
Capital 
redemption 
reserve
Shares in trust 
reserve
Misc. reserves
Retained 
earnings
Total
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
At 1 January 2023
81.6
227.8
–
(4.1)
2.5
963.8
1,271.6
0.2
1,271.8
(Loss)/profit and total comprehensive income for the year
–
–
–
–
–
(10.1)
(10.1)
0.2
(9.9)
Dividends
23
–
–
–
–
–
(289.6)
(289.6)
(0.3)
(289.9)
Exercise of options
23
0.7
6.1
–
–
–
–
6.8
–
6.8
Consideration paid for own shares
–
–
–
(0.5)
–
–
(0.5)
–
(0.5)
Issue of treasury shares in respect of share schemes
–
–
–
3.9
–
(3.9)
–
–
–
Retained earnings credit in respect of share option charges
–
–
–
–
–
5.4
5.4
–
5.4
Retained earnings debit arising on disposal of subsidiary
–
–
–
–
–
(0.2)
(0.2)
–
(0.2)
At 31 December 2023
82.3
233.9
–
(0.7)
2.5
665.4
983.4
0.1
983.5
Profit and total comprehensive income for the year
–
–
–
–
–
398.4
398.4
–
398.4
Dividends
23
–
–
–
–
–
(76.6)
(76.6)
(0.2)
(76.8)
Shares repurchased in the buy-back programme
23
(0.7)
–
0.7
–
–
(33.1)
(33.1)
–
(33.1)
Consideration paid for own shares
–
–
–
(9.5)
–
–
(9.5)
–
(9.5)
Retained earnings credit in respect of share option charges
–
–
–
–
–
11.2
11.2
–
11.2
At 31 December 2024
81.6
233.9
0.7
(10.2)
2.5
965.3
1,273.8
(0.1)
1,273.7
The number of shares held in the shares in trust reserve is given in Note 23 Share capital, earnings per share and dividends. 
Miscellaneous reserves represent other non-distributable reserves.
The Notes and information on pages 144 to 199 form part of these consolidated financial statements. 
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Consolidated statement of changes in equity
Strategic report
Governance
Financial statements
Other information

Note
As at  
31 December 
2024
As at  
31 December 
2023
£’Million
£’Million
Assets
Goodwill
11
23.3 
 33.6 
Deferred acquisition costs
11
286.2
304.4
Intangible assets
11
15.5
36.0
Property and equipment, including leased assets
12
134.0
153.1
Investment property
14, 20
892.3 
 1,110.3
Deferred tax assets
10
2.7
36.5
Investment in associates
26
21.9
10.2
Reinsurance assets
17
14.9
13.0
Other receivables
15
2,687.4
2,997.4
Financial investments
14, 20
182,320.2
 157,973.7
Derivative financial assets
14, 20
2,812.8
 3,420.6 
Cash and cash equivalents
14
5,663.9
6,204.3
Total assets
194,875.1
 172,293.1
Liabilities
Borrowings
19
516.8
251.4
Deferred tax liabilities
10
679.4
 411.7 
Insurance contract liabilities
17
518.6
496.0
Deferred income 
11
469.5
491.5
Other provisions
18
460.3
500.1
Other payables
16
2,144.3
2,388.1
Investment contract benefits
14
141,038.8
123,149.8
Derivative financial liabilities
14
3,052.1
 3,073.0 
Net asset value attributable to unit holders
14
44,699.5
40,536.5
Income tax liabilities
22.1
11.5
Total liabilities
193,601.4
 171,309.6 
Net assets
1,273.7
 983.5 
Note
As at  
31 December 
2024
As at  
31 December 
2023
£’Million
£’Million
Shareholders’ equity
Share capital
23
81.6
82.3
Share premium
233.9
233.9
Capital redemption reserve
0.7
–
Shares in trust reserve
(10.2)
(0.7)
Miscellaneous reserves
2.5
2.5
Retained earnings
965.3
665.4 
Equity attributable to owners of the Parent Company
1,273.8
983.4 
Non-controlling interests
(0.1)
0.1
Total equity
1,273.7
983.5 
Pence 
Pence 
Net assets per share
234.1
179.3
The consolidated financial statements on pages 140 to 199 were approved by the Board on 
26 February 2025 and signed on its behalf by:
Mark FitzPatrick	
Caroline Waddington
Chief Executive Officer	
Chief Financial Officer
The Notes and information on pages 144 to 199 form part of these consolidated financial 
statements.
142
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Consolidated statement of financial position
Strategic report
Governance
Financial statements
Other information

Note
Year ended  
31 December 
2024
Year ended  
31 December 
2023 1
£’Million 
£’Million
Cash flows from operating activities
Cash (used in)/generated from operations 1
21
(528.5)
53.4
Interest received 1
236.6
168.6
Interest paid
(36.4)
(17.3)
Income taxes paid
10
(326.1)
(179.4)
Contingent consideration paid
20
(1.3)
(6.7)
Net cash (outflow)/inflow from operating activities
(655.7)
18.6
Cash flows from investing activities
Payments for property and equipment
12
(3.6)
(11.2)
Payment of software development costs 
11
(5.1)
(10.9)
Payments for acquisition of subsidiaries and other business combinations,  
net of cash acquired
–
(5.4)
Payments for associates
(8.3)
(8.8)
Proceeds from sale of shares in subsidiaries and other business combinations,  
net of cash disposed
–
1.1
Net cash outflow from investing activities
(17.0)
(35.2)
Cash flows from financing activities
Proceeds from the issue of share capital and exercise of options
–
6.8
Shares repurchased in the share buy-back programme
(33.1)
–
Consideration paid for own shares
(9.5)
(0.5)
Proceeds from borrowings
19
473.8
233.1
Repayment of borrowings
19
(208.1)
(144.8)
Principal elements of lease payments
13
(14.0)
(14.2)
Dividends paid to Company’s shareholders
23
(76.6)
(289.6)
Dividends paid to non-controlling interests in subsidiaries
(0.2)
(0.3)
Net cash inflow/(outflow) from financing activities
132.3
(209.5)
Net decrease in cash and cash equivalents
(540.4)
(226.1)
Cash and cash equivalents at 1 January
14
6,204.3
6,432.8
Effects of exchange rate changes on cash and cash equivalents
–
(2.4)
Cash and cash equivalents at 31 December
14
5,663.9
6,204.3
1 	 Restated to reclassify £60.6 million of money market fund interest from cash generated from operations to interest received, which had been misclassified. 
The Notes and information on pages 144 to 199 form part of these consolidated financial statements.
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143
Consolidated statement of cash flows
Strategic report
Governance
Financial statements
Other information

1. Accounting policies
St. James’s Place plc (the Company) is a public company limited by shares which is incorporated 
and registered in England and Wales, domiciled in the United Kingdom and whose shares are 
publicly traded.
i. Statement of compliance
The Group financial statements consolidate those of the Company and its subsidiaries 
(together referred to as the Group).
The Group financial statements have been prepared in accordance with UK-adopted 
International Accounting Standards and with the requirements of the Companies Act 2006 
as applicable to companies reporting under those standards.
As at 31 December 2024, the following relevant new and amended standards, which the Group 
adopted as of 1 January 2024, have been applied:
 

Amendments to IAS 1 Presentation of Financial Statements – Non-current liabilities with 
covenants.
ii. New and amended accounting standards not yet effective
As at 31 December 2024, the following new and amended standards, which are relevant to 
the Group but have not been applied in the financial statements, were in issue but are not 
yet effective. All of the below are yet to be endorsed by the UK Endorsement Board. 
 

Amendments to the classification and measurement of Financial Instruments – 
Amendments to IFRS 9 Financial Instruments and IFRS 7 Financial Instruments: Disclosures
 

IFRS 18 Presentation and Disclosure in Financial Statements.
The Group is currently assessing the impact that the adoption of the above standards 
and amendments will have on the Group’s results reported within the financial statements. 
The only one expected to have a significant impact on the Group’s financial statements is 
IFRS 18 Presentation and Disclosure in Financial Statements. Further information on this standard 
is given below.
IFRS 18 Presentation and Disclosure in Financial Statements 
The IASB issued IFRS 18 Presentation and Disclosure in Financial Statements on 9 April 2024 
which will replace IAS 1. IFRS 18 introduces three sets of new requirements to improve companies’ 
reporting of financial performance and gives investors better basis for analysing and 
comparing companies:
 

improved comparability in the statement of comprehensive income 
 

enhanced transparency of management defined performance measures 
 

more useful grouping of information in the financial statements. 
Management are currently assessing the impacts of adopting the new standard however it is 
only expected to have an impact on the presentation and disclosure of the financial statements 
and is not expected to have an impact on recognition and measurement. The effective date of 
the standard is 1 January 2027.
iii. Basis of preparation
The going concern basis has been adopted in preparing these financial statements.
The Group’s business activities, together with the factors likely to affect its future development, 
performance and position, are set out in the Chief Executive Officer’s report and the Chief 
Financial Officer’s report. The financial performance and financial position of the Group are 
described in the financial review.
As shown in section 3 of the financial review, the Group’s capital position remains strong and 
well in excess of regulatory requirements. In addition, it has continued to operate within its 
external banking covenants. In addition, the Fitch rating remains at A+ for SJPUK (A at SJP PLC 
level). Further, the long-term nature of the business results in considerable positive cash flows 
arising from existing business.
The Board has considered the challenging macroeconomic and geopolitical conditions which 
continued during 2024, noting that the business continued to be successful in this environment. 
Notwithstanding these challenges, gross inflows for 2024 were £18.4 billion, up 20% on 2023, with 
momentum building during the year. Retention of client funds under management remained 
strong at 94.5% resulting in net inflows of £4.3 billion. These factors along with the performance 
of our key outsource providers, monitored through our ongoing oversight, supports its view that 
the business will continue to remain operationally resilient.
The Board has also considered a profitability forecast including base case scenario and severe 
but plausible downside scenarios. In modelling these scenarios, the Group has considered its 
liquidity, cash and IFRS results. The downside scenarios are severe but plausible and would still 
leave the Group with positive cash result and IFRS profit.
As a result of its review, the Board believes that the Group will continue to operate, with neither 
the intention nor the necessity of liquidation, ceasing trading or seeking protection from creditors 
pursuant to laws or regulations, for a period of at least 12 months from the date of approval of 
the Group financial statements.
The financial statements are presented in pounds Sterling rounded to the nearest one hundred 
thousand pounds. They are prepared on a historical cost basis, except for assets classified as 
investment property and financial assets and liabilities at fair value through profit and loss.
144
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Notes to the consolidated financial statements under International Financial Reporting Standards
Strategic report
Governance
Financial statements
Other information

1. Accounting policies continued
The preparation of the financial statements in conformity with IFRSs requires management to 
make judgements, estimates and assumptions that affect the application of policies and 
reported amounts of assets and liabilities, income and expenses. The estimates and associated 
assumptions are based on historical experience and various other factors that are believed to 
be reasonable under the circumstances, the results of which form the basis of making 
judgements about the carrying values of assets and liabilities that are not readily apparent 
from other sources. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the year in which the estimate is revised if the revision 
affects only that year, or in the year of the revision and future years, if the revision affects both 
current and future years.
Judgements made by management in the application of IFRSs that have material effect on 
the financial statements and estimates with a significant risk of material adjustment in the next 
year are discussed in Note 2.
The financial statements are prepared in accordance with the Companies Act 2006 as 
applicable to companies reporting under IFRS, and the accounting policies set out below have 
been applied consistently to all years presented in these consolidated financial statements.
iv. Summary of significant accounting policies
(a) Basis of consolidation
The consolidated financial information incorporates the assets, liabilities and results of the 
Company and of its subsidiaries. Subsidiaries are those entities which the Group controls. 
Control exists if the Group is exposed to, or has rights to, variable returns from its involvement 
with the entity and has the ability to affect those returns through its power over the entity 
(including unit trusts in which the Group holds more than 30% of the units). Further information 
on how control is assessed, including the judgement taken in consolidating SJP Partner Loans 
No.1 Limited, the Group’s securitisation entity, is set out in Note 2.
Associates are all entities over which the Group has significant influence but not control, and 
are accounted for at fair value through profit or loss. The Group uses the acquisition method of 
accounting to account for business combinations and expenses all acquisition costs as they 
are incurred. The financial information of subsidiaries is included in the consolidated financial 
statements from the date that control commences until the date that control ceases. Accounting 
policies of subsidiaries have been changed where necessary to ensure consistency 
with policies adopted by the Group.
Any contingent consideration to be transferred by the Group is recognised at fair value at the 
acquisition date. Subsequent changes to the fair value of the contingent consideration that is 
deemed to be an asset or liability is recognised in accordance with IFRS 9 in the consolidated 
statement of comprehensive income.
The treatment of transactions with non-controlling interests depends on whether, as a result of 
the transaction, the Group alters control of the subsidiary. Changes in the Parent’s ownership 
interest in a subsidiary that do not result in a loss of control are accounted for as equity 
transactions; any difference between the amount by which the non-controlling interests are 
adjusted and the fair value of the consideration paid or received is recognised directly in equity 
and attributed to the owners of the Parent entity. Where the Group loses control of a subsidiary, 
at the date when control is lost the amount of any non-controlling interest in that former 
subsidiary is derecognised and any investment retained in the former subsidiary is remeasured 
to its fair value; the gain or loss that is recognised in profit or loss on the partial disposal of the 
subsidiary includes the gain or loss on the remeasurement of the retained interest.
Intra-Group balances, and any income and expenses or unrealised gains and losses arising from 
intra-Group transactions, are eliminated in preparing the consolidated financial statements.
The St. James’s Place Charitable Foundation is not consolidated within the financial information. 
This is because the Company does not meet the control definitions required by IFRS 10.
(b) Fee and commission income
Fee and commission income comprises: 
(i)	
advice charges (post-RDR) paid by clients who receive advice alongside their investment 
in a St. James’s Place product. Advice may be provided at initial investment, and on an 
ongoing basis; 
(ii)	 	third-party fee and commission income, due from third-party product providers in respect 
of products sold on their behalf; 
(iii)	 wealth management fees paid by clients for the ongoing administration of their investment 
products;
(iv)	 	investment management fees paid by clients for all aspects of investment management, 
including fees taken by the Group to pay third-party investment advisers; 
(v)	 	fund tax deductions, which are fees charged to clients to match the policyholder tax 
expense;
(vi)	 	policyholder tax asymmetry, which is the difference between the deferred tax position 
and the offsetting client balances; 
(vii)	 discretionary fund management (DFM) fees generated through the services provided 
by our DFM business; and
(viii)	amortisation of deferred income (DIR), the unwinding of income that has been deferred. 
This relates to initial product charges and dealing margins from unit trusts.
The provision of initial advice is a distinct performance obligation. As a result, initial advice 
charges are recognised in full on acceptance and inception of the associated policy by the 
relevant product provider, which may be a Group company or a third-party. Ongoing advice 
charges are recognised as revenue on an ongoing basis, consistent with the nature of the 
performance obligation being discharged, rather than at a single point in time.
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

1. Accounting policies continued
Third-party fee and commission income is recognised in full on acceptance and inception of 
the associated policy by the relevant third-party product provider. The performance obligation 
is the initial advice provided to a client which leads to investment in a third-party product, 
hence it is appropriate that this revenue stream is recognised on the same basis as initial 
advice charges. Where the third-party product provider retains the right to clawback of 
commission on an indemnity basis, revenue on sale of these products is recognised to the 
extent that it is highly probable the revenue will not be clawed back. A provision is recognised 
for any amounts received which do not meet the ‘highly probable’ threshold. 
Wealth management fees, investment management fees, fund tax deductions, policyholder 
tax asymmetry and DFM fees relate to services provided on an ongoing basis, and revenue is 
recognised on an ongoing basis to reflect the nature of the performance obligations being 
discharged. 
When initial product charges and dealing margins do not relate to a distinct performance 
obligation satisfied at inception of a contract, the income is deferred and amortised over 
the anticipated period in which the services will be provided.
(c) Expenses
(i) Payments to Partners 
Payments to Partners comprise initial commission and initial advice fees (IAF) (paid for initial 
advice, at policy outset and within an initial period for regular contribution), renewal commission 
and renewal advice fees (payable on regular contributions) and fund fee commission or ongoing 
advice fees (OAF) (based on funds under management). Initial and renewal commission and 
advice fees are recognised in line with the associated premium income, but initial commission 
on insurance and investment contracts may be deferred, as set out in accounting policy (m). 
Fund fee commission and ongoing advice fees are recognised on an accruals basis.
(ii) Lease expenses
Lease expenses under IFRS 16 comprise depreciation of the right-of-use asset. Further 
information on depreciation of the right-of-use asset is set out in accounting policy (o).
The Group recognises lease payments associated with short-term leases and leases of 
low-value assets on a straight-line basis over the lease term.
(d) Investment return
Investment return comprises investment income and investment gains and losses. 
Investment income includes dividends, interest and rental income from investment properties 
under operating leases. Dividends are accrued on an ex-dividend basis, and rental income is 
recognised in the statement of comprehensive income on a straight-line basis over the term 
of the lease. Interest on assets classified at fair value through profit or loss are accounted for 
based on the actual coupon payments, whilst interest on financial assets measured at 
amortised cost are accounted for using the effective interest method. 
(e) Insurance revenue
Insurance revenue represents the expected income from the provision of insurance services. 
The income is recognised during the coverage period in which the services will be provided.
(f) Insurance service expenses
Insurance service expenses comprise insurance claims and other insurance service expenses. 
The expense is recognised during the relevant coverage period in which the services will be 
provided, excluding any investment components.
(g) Finance income
Finance income comprises interest received on cash and cash equivalents and business 
loans to Partners. Interest on assets classified at fair value through profit or loss is accounted 
for based on the actual coupon payments, whilst interest on financial assets measured 
at amortised cost is accounted for using the effective interest method. 
(h) Finance costs
Finance costs comprise an interest expense on the lease liability and external borrowings. 
Interest expense on the lease liability and external borrowings is calculated using the effective 
interest method.
146
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

1. Accounting policies continued
(i) Income taxes
Income tax on the profit or loss for the year comprises current and deferred tax charge of the 
Group in respect of policyholders and shareholders. Income tax is recognised in the statement 
of comprehensive income except to the extent that it relates to items recognised directly 
in equity, in which case it is recognised in equity. Tax liabilities are recognised when it 
is considered probable that there will be a future outflow of funds to a taxing authority, 
and are measured using a best-estimate approach.
(i) Current tax
Current tax is the expected tax payable on the taxable income for the year, using tax rates 
enacted or substantively enacted at the reporting date, and any adjustment to tax payable 
in respect of previous years.
(ii) Deferred tax
Deferred tax is provided using the liability method, providing for temporary differences between 
the carrying amounts of assets and liabilities for financial reporting purposes and the amounts 
used for taxation purposes. The following differences are not provided for: the initial recognition 
of assets or liabilities that affect neither accounting nor taxable profit, and differences relating 
to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable 
future. The amount of deferred tax provided is based on the expected manner of realisation or 
settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively 
enacted at the reporting date and taking into account expected timing of utilisation.
A deferred tax asset is recognised only to the extent that it is probable that future taxable profits 
will be available against which the asset can be utilised. Deferred tax assets are reduced to the 
extent that it is no longer probable that the related tax benefit will be realised.
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset 
current tax assets against current tax liabilities, and when the deferred tax assets and liabilities 
relate to income taxes levied by the same taxation authority on either the taxable entity or 
different taxable entities where there is an intention to settle the balances on a net basis.
(iii) Policyholder and shareholder tax
The total income tax charge is a separate adjustment within the statement of comprehensive 
income based on the movement in current and deferred income taxes in respect of income, 
gains and expenses. The total charge reflects tax incurred on behalf of policyholders as well 
as shareholders, and so it is useful to be able to identify these separately. 
Shareholder tax is estimated by making an assessment of the effective rate of tax that is 
applicable to the shareholders on the profits attributable to shareholders. This is calculated by 
applying the appropriate effective corporate tax rates to the shareholder profits. The remainder 
of the tax charge represents tax on policyholders’ investment returns. 
(j) Dividends
Interim dividend distributions to the Company’s shareholders are recognised in equity in the 
period in which they are paid. Final dividend distributions to the Company’s shareholders are 
recognised in the period in which the dividends are declared: that is, when they are appropriately 
authorised and no longer at the discretion of the Company. The final dividend for the financial 
year is disclosed but shown as unpaid and awaiting approval by the Company’s shareholders 
at the Annual General Meeting.
(k) Investment contract deposits and withdrawals
Investment contract payments in and out are not included in the statement of comprehensive 
income but are reported as deposits to or deductions from investment contract benefits 
in the statement of financial position. The movement in investment contract benefits within 
the statement of comprehensive income principally represents the investment return credited 
to policyholders.
Explicit advice charges are payable by most clients who wish to receive advice with their 
investment in a St. James’s Place retail investment product. St. James’s Place facilitates the 
payment of these charges for the client, by arranging withdrawals from the client’s policy, 
which are then recognised as income to the Group. A proportion of the charge is then paid 
to the St. James’s Place adviser who provides the advice (see (b) Fee and commission income 
(i) and (c) Expenses (i)).
(l) Goodwill
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s 
share of the identifiable net assets of the acquired entity at the date of acquisition. Where the 
fair value of the Group’s share of the identifiable net assets of the acquired entity is greater 
than the cost of acquisition, the excess is recognised immediately in the statement of 
comprehensive income.
Goodwill is recognised as an asset at cost and is reviewed at least annually for impairment or 
when circumstances or events indicate there may be uncertainty over this value. If an impairment 
is identified, the carrying value of the goodwill is written down immediately through the 
statement of comprehensive income and is not subsequently reversed. At the date of disposal 
of a subsidiary, the carrying value of attributable goodwill is included in the calculation of the 
profit or loss on disposal except where it has been written off directly to reserves in the past.
(m) Deferred acquisition costs
For investment contracts, only directly attributable acquisition costs, which vary with and are 
related to securing new contracts and renewing existing contracts, are deferred, and only to 
the extent that they are recoverable out of future revenue. These deferred acquisition costs, 
which represent the contractual right to benefit from providing investment management 
services, net of any impairment losses, are amortised to expenses in the statement of 
comprehensive income on a straight-line basis over the expected lifetime of the Group’s 
investment contracts. All other costs are recognised as expenses when incurred. The period 
over which costs are expected to be recoverable for investment contracts is 14 years.
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

1. Accounting policies continued
(n) Intangible assets
(i) Purchased value of in-force business
The purchased value of in-force business represents the present value of profits that are 
expected to emerge from business acquired on business combinations. It is calculated 
at the time of acquisition using best-estimate actuarial assumptions for interest, mortality, 
persistency and expenses, net of any impairment losses, and it is amortised on a straight-line 
basis as profits emerge over the anticipated lives of the related contracts in the portfolio. 
An intangible asset is also recognised in respect of acquired investment management contracts, 
representing the fair value of contractual rights acquired under those contracts. The purchased 
value of in-force business is expressed as a gross figure in the statement of financial position, 
with the associated tax included within deferred tax liabilities. It is assessed for impairment at 
each reporting date and any movement is charged to the statement of comprehensive income.
The estimated useful economic life of acquired in-force business is 20 years.
(ii) Computer software and other specific software developments
Computer software is stated at cost less accumulated amortisation and any recognised 
impairment loss. The carrying value is reviewed for impairment when events or changes 
in circumstances indicate that the carrying value may not be recoverable.
Computer software, including cloud customisation costs, is recognised as an intangible 
asset during development, with amortisation commencing when the software is operational. 
Amortisation is charged to the statement of comprehensive income to expenses on a straight-
line basis over 5 years, being the estimated useful life of the intangible asset.
(o) Property and equipment
Property and equipment comprises both assets which are owned and those which are leased.
(i) Initial and subsequent measurement of owned assets
Owned items of property and equipment are stated at cost less accumulated depreciation and 
impairment. Cost includes the original purchase price of the asset and the costs attributable to 
bringing the asset to its working condition for its intended use. Depreciation is charged to expenses 
within the statement of comprehensive income on a straight-line basis over the estimated 
useful lives of the property and equipment, which are as follows:
Fixtures, fittings and office equipment:	
5 to 15 years
Computer equipment:	
3 years
(ii) Initial and subsequent measurement of leased assets
A right-of-use asset is recognised within property and equipment for leased items which are 
not subject to the short-term or low-value lease exemptions set out in IFRS 16. This comprises 
the Group’s leased property portfolio. The right-of-use asset recognised on the commencement 
date of the lease is the value of the lease liability (refer to accounting policy (ab), plus expected 
dilapidation costs, initial direct costs (that is, incremental costs that would not have been 
incurred if the lease had not been obtained, such as legal fees) and lease payments made 
before or at the commencement date of the lease. Following initial recognition, depreciation 
is charged to expenses within the statement of comprehensive income on a straight-line basis 
over the lease term. 
(iii) Impairment of owned and leased assets
The carrying value of owned and leased assets is reviewed for impairment when events or 
changes in circumstances indicate that the carrying value may not be recoverable. Any assets 
that may have suffered impairment are reviewed for possible reversal of the impairment at 
each reporting date.
(p) Investment property
Investment properties, which are all held within the unit-linked funds, are properties which 
are held to earn rental income and/or for capital appreciation. They are stated at fair value. 
An external, independent valuer, having an appropriate recognised professional qualification 
and recent experience in the location and category of property being valued, values the 
portfolio every month.
The fair values are based on open market values, being the estimated amount for which a 
property could be exchanged on the date of valuation between a willing buyer and a willing 
seller in an arm’s-length transaction after proper marketing wherein the parties had each 
acted knowledgeably, prudently and without compulsion. 
Any gain or loss arising from a change in fair value is recognised in the statement of 
comprehensive income within investment income. Rental return from investment property 
is accounted for as described in accounting policy (d).
(q) Reinsurance assets
Reinsurance assets represent amounts recoverable from reinsurers in respect of non-unit-
linked insurance contract liabilities, net of any future reinsurance premiums. See (v) Insurance 
contract liabilities for further information.
The contract boundary for a reinsurance contract is dependent on the terms and conditions 
of the reinsurance contract. Such terms have been assessed and considered to be the same 
as for the underlying contracts.
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

1. Accounting policies continued
(r) Other receivables 
Other receivables are recognised initially at fair value and subsequently measured at amortised 
cost using the effective interest method. 
Most shareholder other receivables are initially recognised at fair value and subsequently 
held at amortised cost less impairment losses, as the business model for these assets is 
to hold to collect contractual cash flows, which consist solely of payments of principal and 
interest. The exception to this is renewal income assets, which are classified as fair value 
through profit and loss and are initially, and subsequently, recognised at fair value. The value 
of any impairment recognised is the difference between the asset’s carrying amount and the 
present value of the estimated future cash flows, discounted at the original effective interest 
rate. See accounting policy (af) for information relating to the treatment of impaired amounts.
Other receivables include prepayments, which are recognised where services are paid for in 
advance of the benefit being received. The prepayment reduces, and an expense is recognised 
in the statement of comprehensive income, as the service is received. 
Commission and advice fees in respect of some insurance and investment business may be 
paid to Partners in advance of renewal premiums and accelerated by up to 5 years. The unearned 
element of this accelerated remuneration is recognised as advanced payments to Partners 
within other receivables. Should the contributions reduce or stop within the initial period, any 
unearned amount is recovered.
Derecognition
A financial asset is primarily derecognised when the rights to receive cash flows from the 
asset have expired or the Group has transferred its rights to receive cash flows from the asset 
or has assumed an obligation to pay the received cash flows in full without material delay to 
a third-party under a ‘pass-through’ arrangement; and either (a) the Group has transferred 
substantially all the risks and rewards of the asset, or (b) the Group has neither transferred 
nor retained substantially all the risk and rewards of the asset, but has transferred control 
of the asset. 
When the Group has transferred its rights to receive cash flows from an asset or has entered 
into a pass-through arrangement, it evaluates if, and to what extent, it has retained the risks 
and rewards of ownership. When it has neither transferred nor retained substantially all of 
the risks and rewards of the asset, nor transferred control of the asset, the Group continues 
to recognise the transferred asset to the extent of its continuing involvement. In that case, the 
Group also recognises an associated liability. The transferred asset and the associated liability 
are measured on a basis that reflects the rights and obligations that the Group has retained. 
(s) Financial investments
These financial assets are initially and subsequently recognised at fair value through profit 
and loss, with all gains and losses recognised within investment income in the statement of 
comprehensive income. The vast majority of these financial assets are quoted, and so the fair 
value is based on the value within the bid-ask spread that is most representative of fair value. 
If the market for a financial asset is not active, the Group establishes fair value by using valuation 
techniques such as recent arm’s-length transactions, reference to similar listed investments, 
discounted cash flow models or option pricing models.
Subsequent measurement of these financial assets at fair value through profit and loss is 
required by IFRS 9 for debt instruments for which the objectives of the Group’s business model 
are not met by either holding the instrument to collect contractual cash flows or selling the 
instruments, or where the contractual terms of the instrument do not give rise to cash flows 
which are solely payments of principal and interest. Where both the ‘business model’ and ‘solely 
payments of principal and interest’ tests are met, management has made an irrevocable 
decision to designate the debt instruments at fair value through profit and loss as doing so 
aligns the measurement of the financial assets with the measurement of their associated 
unit-linked liabilities. 
Management has not made the irrevocable election to present changes in the fair value of 
equity instruments in other comprehensive income, and so all equity instruments are also 
designated at fair value through profit and loss. 
The Group recognises purchases and sales of investments on trade date. The costs associated 
with investment transactions are included within expenses in the statement of comprehensive 
income.
(t) Derivative financial instruments
The Group uses derivative financial instruments within some unit-linked funds, with each contract 
initially and subsequently recognised at fair value, based on observable market prices. All changes 
in value are recognised within investment income in the statement of comprehensive income.
(u) Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held at call with banks and other 
short-term highly liquid investments.
Cash and cash equivalents held within unit-linked and unit trust funds are classified at fair 
value through profit and loss, as management has made an irrevocable decision to designate 
them as such in order to align the measurement of these financial assets with the measurement 
of their associated unit-linked liabilities. Therefore, these cash and cash equivalents are initially 
and subsequently recognised at fair value through profit and loss, with gains and losses 
recognised within investment return in the statement of comprehensive income.
All other cash and cash equivalents are classified at amortised cost, as the business model 
for these assets is to hold to collect contractual cash flows, which consist solely of payments 
of principal and interest. They are initially recognised at fair value and subsequently measured 
at amortised cost using the effective interest method, less impairment losses. 
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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1. Accounting policies continued
(v) Insurance contract liabilities
Insurance contract liabilities are determined by applying the default General Measurement 
Model (GMM) to non-unit-linked insurance business and reassurance ceded, and the Variable 
Fee Approach (VFA) to unit-linked insurance business measured under IFRS 17.
The contract boundary is assessed at transition and then reassessed only when there are 
changes in features or circumstances that alter the commercial substance of the contract 
or change the products within a portfolio. 
Under the GMM (applicable to non-unit-linked insurance business and reassurance ceded), 
groups of contracts are recognised and measured as:
 

the Fulfilment Cash Flows, comprising an estimate of future cash flows, adjusted to reflect 
the time value of money, the financial risks associated with the future cash flows, and a risk 
adjustment for non-financial risk (RA)
 

the Contractual Service Margin (CSM), comprising the unearned profit within a group of 
contracts that will be recognised as the Group provides insurance services in the future. 
The estimate of future cash flows represents the best estimate of the cost to fulfil cash flows 
within the contract boundary, incorporating current non-financial assumptions.
The RA represents the compensation that an entity requires for bearing the uncertainty 
about the amount and timing of cash flows that arise from non-financial risk as the entity fulfils 
insurance contracts. It is calculated using a cost of capital approach, leveraging the Solvency II 
view of non-financial risk.
The CSM is determined at contract outset or IFRS 17 transition and subsequently remeasured 
for non-financial changes in the Fulfilment Cash Flows and the accretion of interest using a 
discount rate locked in at transition. It is amortised over the period of the contract in line with 
coverage units based upon the sum assured, which reflect the quantity of insurance services 
provided. If a group of contracts is expected to be onerous (i.e. loss-making) over the remaining 
coverage period, a loss is recognised immediately.
Under the VFA (applicable to unit-linked insurance business), the GMM is supplemented by an 
adaptation for contracts with direct participation features. The Fulfilment Cash Flows for unit-linked 
insurance business reflect an obligation to pay policyholders an amount equal to the fair value 
of underlying assets, less the variable fee for future service. The RA reflects the compensation 
for non-financial risk in relation to this variable fee only. The CSM is subsequently remeasured 
for changes in the variable fee only, arising from both financial and non-financial risks.
(w) Investment contract benefits
All of the Group’s investment contracts are unit-linked. Unit-linked liabilities are measured at 
fair value by reference to the value of the underlying net asset value of the Group’s unitised 
investment funds, on a bid valuation basis, at the reporting date. An allowance for deductions 
due to (or from) the Group in respect of policyholder tax on capital gains (and losses) in the 
life assurance funds is also reflected in the measurement of unit-linked liabilities. Investment 
contract benefits are recognised when units are first allocated to the policyholder; they are 
derecognised when units allocated to the policyholder have been cancelled.
The decision by the Group to designate its unit-linked liabilities at fair value through profit and 
loss reflects the fact that the matching investment portfolio, which underpins the unit-linked 
liabilities, is recognised at fair value through profit and loss. 
(x) Deferred income 
The initial margin on financial instruments is deferred and recognised on a straight-line 
basis over the expected lifetime of the financial instrument, which is between 6 and 14 years.
(y) Net asset value attributable to unit holders
The Group consolidates unit trusts in which it holds more than 30% of the units and exercises 
control. The third-party interests in these unit trusts are termed the net asset value attributable 
to unit holders and are presented in the statement of financial position. They are classified at 
FVTPL, hence are initially and subsequently measured at fair value. The decision by the Group 
to designate the net asset value attributable to unit holders at FVTPL reflects the fact that the 
underlying investment portfolios are recognised at FVTPL.
Income attributable to the third-party interests is accounted for within investment return, 
offset by a corresponding change in investment contract benefits.
(z) Other provisions
Provisions are made where an event has taken place that gives the Group a legal or 
constructive obligation that probably requires settlement by a transfer of economic benefit, 
and a reliable estimate can be made of the amount of the obligation. Provisions are charged 
as an expense to the statement of comprehensive income in the year that the Group becomes 
aware of the obligation, and are measured at the best estimate at the statement of financial 
position date of the expenditure required to settle the obligation, taking into account relevant 
risks and uncertainties. When payments are eventually made, they are charged to the provision 
carried in the statement of financial position. 
150
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Strategic report
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Financial statements
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1. Accounting policies continued
(aa) Borrowings
Borrowings are measured initially at fair value, net of directly attributable transaction costs, 
and subsequently stated at amortised cost. The difference between the proceeds and the 
redemption value is recognised in the statement of comprehensive income over the borrowing 
period on an effective interest rate basis. Borrowings are recognised on drawdown and 
derecognised on repayment.
(ab) Other payables
Other payables are recognised initially at fair value and subsequently measured at amortised 
cost using the effective interest method. 
Other payables include lease liabilities calculated in accordance with IFRS 16. On the 
commencement date of the lease the lease liability is measured as the present value of the 
future lease payments to be made over the lease term. For the Group, future lease payments 
include those which are fixed and those which vary depending on an index or rate. The future 
lease payments are discounted at the Group’s incremental borrowing rate at the commencement 
date of the lease, which varies depending on the lease term. The lease term includes the 
non-cancellable period for which the Group has the right to use the leased asset, plus periods 
covered by extension options where the option is reasonably certain to be taken. Conversely, 
the non-cancellable period is reduced if it is reasonably certain that a termination option will 
be taken.
The incremental borrowing rate is management’s judgement as to the rate of interest that 
the Group would have to pay to borrow, over a similar term and with similar security, the funds 
necessary to obtain an asset of a similar value to the cost of the right-of-use asset. This has 
been determined with reference to the rate of interest of existing borrowings held by the Group 
and market rates adjusted to take into account the security and term associated with the lease. 
The Group applied the practical expedient on transition to IFRS 16 on 1 January 2019 of applying 
a single discount rate to a portfolio of leases with reasonably similar characteristics by grouping 
leases by asset type and remaining lease term on the date of transition. Similarly, the Group 
periodically determines standard discount rates to apply for leases entered into since 
1 January 2019 by asset type and lease term.
Derecognition
A financial liability is derecognised when the obligation under the liability is discharged, 
cancelled or expired.
(ac) Employee benefits
(i) Pension obligations
The Group operates a defined contribution personal pension plan for its employees. 
Contributions to this plan are recognised as an expense in the statement of comprehensive 
income as incurred. The Group has no legal or constructive obligations to pay further 
contributions if the fund does not hold sufficient assets to pay all employees the benefits 
relating to employee service in the current and prior periods.
(ii) Share-based payments
The Group operates a number of share-based payment plans for employees, Partners and 
advisers. The fair value of share-based payment awards granted is recognised as an expense 
spread over the vesting period of the instrument, which accords with the period for which 
related services are provided, with a corresponding increase in equity in the case of equity-
settled plans and the recognition of a liability for cash-settled plans. 
The total amount to be expensed is determined by reference to the fair value of the awards, 
which are measured using standard option pricing models as the fair value of the services 
provided by employees, Partners and advisers cannot be reliably measured. For equity-settled 
plans, the fair value is determined at grant date and not subsequently remeasured. 
For cash-settled plans, the fair value is remeasured at each reporting date and at the date 
of settlement, with any changes in fair value recognised in the statement of comprehensive 
income for the period. 
At each reporting date, the Group revises its estimate of the number of awards that are expected 
to vest and it recognises the impact of the revision of original estimates, if any, in the statement 
of comprehensive income, such that the amounts recognised for employee, Partner and 
adviser services are based on the number of awards that actually vest. The charge to the 
statement of comprehensive income is not revised for any changes in market vesting 
conditions.
(ad) Share capital
Ordinary shares are classified as equity. Where any Group entity purchases the Company’s 
equity share capital (shares held in trust), the consideration paid is deducted from equity 
attributable to shareholders, as disclosed in the Shares in trust reserve. Where such shares are 
subsequently sold, reissued or otherwise disposed of, any consideration received is included 
in equity attributable to shareholders, net of any directly attributable incremental transaction 
costs and the related income tax effects.
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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Other information

1. Accounting policies continued
(ae) Product classification
The Group’s products are classified for accounting purposes as either insurance contracts 
or investment contracts. 
(i) Insurance contracts
Insurance contracts are contracts that transfer significant insurance risk. The Group’s historic 
product range includes a variety of term assurance and whole-of-life protection contracts 
involving significant insurance risk transfer.
(ii) Investment contracts
Contracts that do not transfer significant insurance risk are treated as investment contracts. 
The majority of the business written by the Group is unit-linked investment business and is 
classified as investment contracts.
(af) Impairment
(i) Non-financial assets
Assets that are subject to amortisation are reviewed for impairment when circumstances or 
events indicate there may be uncertainty over their value. An impairment loss is recognised 
for the amount by which the asset’s carrying amount exceeds its recoverable amount. 
The recoverable amount is the higher of an asset’s fair value less costs to sell or its value-in-
use. Refer to accounting policy (l) for the Group’s impairment policy for goodwill.
(ii) Financial assets 
Financial assets held at amortised cost are impaired using an expected credit loss model. 
The model splits financial assets into performing, underperforming and non-performing 
categories based on changes in credit quality since initial recognition. At initial recognition 
financial assets are considered to be performing. They become underperforming where there 
has been a significant increase in credit risk since initial recognition, and non-performing when 
there is objective evidence of impairment. 12 months of expected credit losses are recognised 
within expenses in the statement of comprehensive income and netted against the financial 
asset in the statement of financial position for all performing financial assets, with lifetime 
expected credit losses recognised for underperforming and non-performing financial assets. 
Expected credit losses are based on the historic levels of loss experienced for the relevant 
financial assets, with due consideration given to forward-looking information. 
The most significant category of financial assets held at amortised cost for the Group are 
business loans to Partners, which are explained in more detail in Note 15. The significant 
increase in credit risk which triggers the move from performing to underperforming for these 
assets is when they are more than 30 days past due, in line with the presumption set out in 
IFRS 9 Financial Instruments, or when the loan facility has expired and is in the process of being 
renegotiated. Business loans to Partners are classified as non-performing when the loan is to 
a Partner who has left the St. James’s Place Partnership, or when the loan is to a Partner whom 
management considers to be at significant risk of leaving the Partnership and where an orderly 
settlement of debt is considered to be in question. The definition of non-performing loans in this 
context is a critical accounting judgement, about which more information is set out in Note 2. 
(ag) Foreign currency translation
The Group’s presentation and the Company’s functional currency is pounds Sterling. 
The statement of comprehensive income and statement of cash flows for foreign subsidiaries 
are translated into the Group’s presentation currency using exchange rates prevailing at the 
date of the transaction. The statement of financial position for foreign subsidiaries is translated 
at the year-end exchange rate. Exchange rate differences arising from these translations are 
taken to the statement of comprehensive income. 
Foreign currency transactions are translated into pounds Sterling using the exchange rate 
prevailing at the date of the transactions. Monetary assets and liabilities denominated in 
foreign currencies are translated using the rate of exchange ruling at the reporting date and 
the gain or losses on translation are recognised in the statement of comprehensive income. 
Non-monetary assets and liabilities which are held at historical cost are translated using 
exchange rates prevailing at the date of the transaction; those held at fair value are translated 
using exchange rates ruling at the date on which the fair value was determined.
(ah) Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided 
to the Chief Operating Decision-Maker. The Chief Operating Decision-Maker, responsible for 
allocating resources and assessing performance of the operating segments, has been 
identified as the Group Executive Committee.
(ai) Current and non-current disclosure
Assets which are expected to be recovered or settled no more than 12 months after the reporting 
date are disclosed as current within the Notes to the financial statements. Those expected to be 
recovered or settled more than 12 months after the reporting date are disclosed as non‑current.
Liabilities which are expected or due to be settled no more than 12 months after the reporting 
date are disclosed as current within the Notes to the financial statements. Those liabilities which 
are expected or due to be settled more than 12 months after the reporting date are disclosed 
as non‑current.
(aj) Alternative performance measures
Within the financial statements, a number of alternative performance measures (APMs) are 
disclosed. An APM is a measure of financial performance, financial position or cash flows which 
is not defined by the relevant financial reporting framework, which for the Group is International 
Financial Reporting Standards as adopted by the UK Endorsement Board. APMs are used to 
provide greater insight into the performance of the Group and the way it is managed by the 
Directors. A definition of each of the APMs is included in the glossary of alternative performance 
measures section, which explains why it is used and, where applicable, explains how the 
measure can be reconciled to the IFRS financial statements.
152
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

2. Critical accounting estimates and judgements in applying 
accounting policies
Estimates
Critical accounting estimates are those which give rise to a significant risk of material 
adjustment to the balances recognised in the financial statements within the next 12 months. 
The Group’s critical accounting estimates relate to:
 

determining the value of insurance contract liabilities and reinsurance assets
 

determining the fair value of investment property
 

determining the fair value of Level 3 fixed income securities and equities 
 

determining the value of the Ongoing Service Evidence provision
 

determining the value of the complaints provision.
Estimates are also applied in calculating other assets of the financial statements, including 
determining the value of deferred tax assets, investment contract benefits, the operational 
readiness prepayment and other provisions. 
Determining the value of insurance contract liabilities and reinsurance assets 
In accordance with IFRS 17, the Group has used the following assumptions in the calculation 
of insurance contract liabilities and reinsurance assets: 
 

the assumed rate of investment return, which is based on current risk-free swap rates
 

the mortality and morbidity rates, which are based on the results of an investigation of 
experience during the year
 

the level of expenses, which for the year under review is based on actual expenses in 2024 
and expected rates in 2025 and over the long term
 

the lapse assumption, which is set based on an investigation of experience during the year 
 

the risk adjustment, which is determined using a cost of capital approach with a 3% charge 
(2023: 3%). There has been no change during the year. 
Further details of the valuation of insurance contract liabilities and reinsurance assets, 
including sensitivity analysis, are set out in Note 17.
Determining the fair value of investment property
In accordance with IAS 40, the Group initially recognises investment properties at cost, and 
subsequently remeasures its portfolio to fair value in the statement of financial position. Fair 
value is determined at least monthly by professional external valuers. It is based on anticipated 
market values for the properties in accordance with the guidance issued by the Royal Institution 
of Chartered Surveyors (RICS), being the estimated amount that would be received from a sale 
of the assets in an orderly transaction between market participants. 
The valuation of investment property is inherently subjective as it requires, among other factors, 
assumptions to be made regarding the ability of existing tenants to meet their rental obligations 
over the entire life of their leases, the estimation of the expected rental income into the future, 
the assessment of a property’s potential to remain as an attractive technical configuration to 
existing and prospective tenants in a changing market and a judgement on the attractiveness 
of a building, its location and the surrounding environment. Wherever appropriate, sustainability 
and environmental matters are an integral part of the valuation approach. In a valuation 
context, sustainability encompasses a wide range of physical, social, environmental and 
economic factors that can affect value. The range of issues includes key environmental risks, 
such as flooding, energy efficiency and climate, as well as design, configuration, accessibility, 
legislation, management and fiscal considerations and, additionally, current and historical land 
use. As such, investment properties are classified as Level 3 in the IFRS 13 fair value hierarchy 
because they are valued using techniques which are not based on observable inputs. 
During the year, SJP announced the decision to wind down the Property Unit Trust and remove 
the Property Life and Pension fund options. The process of determining the fair value of 
investment property remains unchanged. 
Further details of the valuation of investment properties, including sensitivity analysis, are set 
out in Note 20.
Determining the fair value of Level 3 fixed income securities and equities
In accordance with IFRS 9, the Group elects to classify its portfolio of policyholder fixed income 
securities at fair value through profit and loss to match the accounting for policyholder liabilities. 
Its portfolio of equities is required to be held at fair value through profit and loss. As a result, 
all fixed income securities and equities are held at fair value, with the best evidence of the 
fair value at initial recognition typically being the transaction price, i.e. the fair value 
of the consideration given or received.
A number of investments are held in private credit and private equity assets, which are 
recognised within fixed income securities and within equities, respectively, on the consolidated 
statement of financial position. The fair value of these assets is determined following a monthly 
valuation process which uses two different valuation models and includes verification by 
professional external valuers. The models use suitable market comparatives and an estimate 
of future cash flows expected to flow from the issuing entity. 
The valuations are inherently subjective as they require a number of assumptions to be made, 
such as determining which entities provide suitable market comparatives and their relevant 
performance metrics (for example earnings before interest, tax, depreciation and amortisation), 
determining appropriate discount rates and cash flow forecasts to use in models, the weighting 
to apply to each valuation methodology, and the point in the range of valuations to select as 
the fair value. As the inputs to the valuation models are unobservable, the investments in 
private credit and private equity assets are classified as Level 3 in the IFRS 13 fair value hierarchy. 
Further details about the valuation models, including sensitivity analysis, is set out in Note 20.
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

2. Critical accounting estimates and judgements in applying 
accounting policies continued
Determining the value of the Ongoing Service Evidence provision 
The Group has committed to review the sub-population of clients that has been charged for 
ongoing advice services since the start of 2018 but where the evidence of delivery falls below 
the acceptable standard. Where the standard of evidence is deemed by the Group to be 
marginal the Group will invite clients to join the review (the ‘Opt-In population’), but where the 
standard of evidence is deemed to be poor the Group will include clients in the review unless 
instructed otherwise (the ‘Opt-Out population’).
In accordance with IAS 37, and reflecting an initial assessment of a statistically credible 
representative cohort of clients undertaken by a skilled person, the Group has quantified the 
Ongoing Service Evidence provision as the best estimate of the amount necessary to settle 
the present obligation, taking into account the associated risks and uncertainties.
The period for the review has been determined by the Group to commence from 2018 following 
an assessment of the regulatory regime in force during this period and the requirement to 
retain evidence of delivery for this period of time.
Key estimates and assumptions in assessing the estimated value are: 
 

extrapolation from a representative cohort – that the initial assessment, of a statistically 
credible representative cohort of client records, can be extrapolated to the wider review 
population 
 

Opt-In response rate – the response rate by clients to an invitation, taking into account 
industry experience
 

administration costs – that in-house historic experience and wider market experience of 
similar exercises can be used to estimate the cost to fulfil the exercise. 
Further details of the provision, including sensitivity analysis, are set out in Note 18.
Determining the value of the complaints provision 
In accordance with IAS 37 the Group has continued to quantify the complaints provision as 
the best estimate of the amount necessary to settle the present obligation, taking into account 
the associated risks and uncertainties. The key estimate in assessing the value of the provision 
is the assessment of the proportion of cases requiring redress. Further details of the provision 
are set out in Note 18.
Judgements
The primary areas in which the Group has applied judgement are as follows:
Consolidation
Entities are consolidated within the Group financial statements if they are controlled by 
the Group. Control exists if the Group is exposed to, or has rights to, variable returns from 
its involvement with the entity and the Group has the ability to affect those returns through 
its power over the entity. Significant judgement can be involved in determining whether the 
Group controls an entity, such as in the case of the structured entity set up for the Group’s 
securitisation transaction, SJP Partner Loans No.1 Limited, and for the Group’s unit trusts. 
A structured entity is one that has been designed so that voting or similar rights are not the 
dominant factor in deciding who controls the entity. As a result, factors such as whether a 
Group entity is able to direct the relevant activities of the entity and the extent to which the 
Group is exposed to variability of returns are considered. In the case of SJP Partner Loans No.1 
Limited, it was determined that the Group does control the entity and hence it is consolidated. 
This is due to an entity in the Group holding the junior tranche of loan notes, hence being 
subject to variability of returns, and the same entity being able to direct the relevant activities 
of the structured entity through its role of servicer to the securitised portfolio.
Unit trusts are consolidated when the Group holds more than 30% of the units in that unit trust. 
This is the threshold at which the Group is considered to achieve control, having regard to 
factors such as: 
 

the scope of decision-making authority held by St. James’s Place Unit Trust Group Limited, 
the unit trust manager
 

rights held by external parties to remove the unit trust manager
 

the Group’s exposure to variable returns through its holdings in the unit trusts and its ability 
to influence the unit trust manager’s remuneration.
Determining non-performing business loans to Partners
Business loans to Partners are considered to be non-performing (Stage 3), in the context 
of the definition prescribed by IFRS 9, if they are in default. This is defined as a loan to either:
 

a Partner who has left the St. James’s Place Partnership; or
 

a Partner whom management considers to be at significant risk of leaving the Partnership 
and where an orderly settlement of debt is considered to be in question.
Determining the derecognition of business loans to Partners
Business loans to Partners are derecognised, in the context of the definition prescribed  
by IFRS 9, when:
 

the assets have been sold to a third-party 
 

there is an obligation to pay received cash flows in full without material delay to a third-
party under a ‘pass-through’ arrangement
 

the originator has transferred substantially all the risks and rewards of owning the assets.
See Note 15 for further information on the derecognition of business loans to Partners.
154
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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3. Segment reporting
IFRS 8 Operating Segments requires operating segments to be identified on the basis of internal 
reports about components of the Group that are regularly reviewed by the Board, in order to 
allocate resources to each segment and assess its performance. 
The Group’s only reportable segment under IFRS 8 is a ‘wealth management’ business – 
providing support to our clients through our network of advisers providing valuable face-to-
face financial advice, and financial solutions including (but not limited to) wealth management 
products manufactured in the Group, such as insurance bonds, pensions, unit trust and ISA 
investments, and a DFM service. 
Separate geographical segmental information is not presented since the Group does not 
segment its business geographically. Most of its customers are based in the United Kingdom, 
as is management of the assets. In particular, the operation based in Asia is not yet sufficiently 
material for separate consideration. 
Segment revenue
Revenue received from fee and commission income is set out in Note 4, which details the 
different types of revenue received from our wealth management business.
Segment profit
Two separate measures of profit are monitored by the Board. These are the post-tax Underlying 
cash result and the pre-tax European Embedded Value (EEV) profit. Further details can be found 
within the glossary of alternative performance measures section. 
Underlying cash result
The measure of cash profit monitored by the Board is the post-tax Underlying cash result. 
For further information please refer to the glossary of alternative performance measures section. 
More detail is provided in section 2.2 of the financial review. 
The Cash result should not be confused with the IFRS consolidated statement of cash flows, 
which is prepared in accordance with IAS 7.
Year ended  
31 December 
2024
Year ended  
31 December
2023
£’Million
£’Million
Underlying cash result after tax 
447.2
392.4
Ongoing Service Evidence provision
–
(323.7)
Movement in DAC/DIR/PVIF
(0.1)
3.1
Impact of policyholder tax asymmetry (see Note 4) 1
(38.9)
(44.4)
Equity-settled share-based payments
(11.2)
(5.4)
Impact of deferred tax
(9.0)
(24.9)
Other
10.4
(7.0)
IFRS profit/(loss) after tax
398.4
(9.9)
Shareholder tax
137.5
5.4
Profit/(loss) before tax attributable to shareholders’ returns
535.9
(4.5)
Tax attributable to policyholder returns
513.2
444.1
IFRS profit before tax
1,049.1
439.6
1 	 Further information on policyholder tax asymmetry can also be found in the Glossary. 
EEV operating profit
EEV operating profit is monitored by the Board. The components of the EEV operating profit are 
included in more detail in the financial review within the Annual Report and Accounts.
Year ended  
31 December 
2024
Year ended  
31 December
2023
£’Million
£’Million
EEV operating profit/(loss) before tax after exceptional items
1,045.0
(1,891.6)
Investment return variance
533.7
501.7
Economic assumption changes
23.5
2.5
EEV profit/(loss) before tax 
1,602.2
(1,387.4)
Adjustments to IFRS basis:
Deduct: amortisation of purchased value of in-force business
(3.2)
(3.2)
Movement of balance sheet life value of in-force business (net of tax) 
(354.5)
2,769.6
Movement of balance sheet unit trust and DFM value of in-force 
business (net of tax)
(345.4)
226.0
Movement of balance sheet other value of in-force business 
(net of tax)
(291.4)
(1,918.9)
Tax on movement in value of in-force business
(71.8)
309.4
Profit/(loss) before tax attributable to shareholders’ returns
535.9
(4.5)
Tax attributable to policyholder returns
513.2
444.1
IFRS profit before tax 
1,049.1
439.6
The movement in life, unit trust and DFM, and other value of in-force business is the difference 
between the opening and closing discounted value of the profits that will emerge from the 
in-force book over time, after adjusting for DAC and DIR impacts which are already included 
under IFRS.
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
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3. Segment reporting continued
Segment assets
Funds under management (FUM) 
FUM, as reported in section 1 of the financial review, is the measure of segment assets which 
is monitored on a monthly basis by the Board.
31 December 
2024
31 December 
2023
£’Million
£’Million
Investment
39,180.0
35,990.0
Pension
101,980.0
87,320.0
UT/ISA and DFM
49,050.0
44,890.0
Total FUM 
190,210.0
168,200.0
Exclude client and third-party holdings in non-consolidated unit trusts 
and DFM
(4,183.3)
(4,360.4)
Other
3,923.7
3,968.2
Gross assets held to cover unit liabilities
189,950.4
167,807.8
IFRS intangible assets
335.1
399.6
Shareholder gross assets
4,589.6
4,085.7
Total assets
194,875.1
172,293.1
Other represents liabilities included within the underlying unit trusts. The unit trust liabilities form 
a reconciling item between total FUM, which is reported net of these liabilities, and total assets, 
which exclude these liabilities.
More detail on IFRS intangible assets and shareholder gross assets is provided in section 2.2 of 
the financial review. 
4. Fee and commission income
Year ended  
31 December 
2024
Year ended  
31 December
2023
£’Million
£’Million
Advice charges (post RDR)
1,089.2
954.3
Third-party fee and commission income
131.3
132.4
Wealth management fees
1,234.1
1,065.0
Investment management fees
74.5
68.4
Fund tax deductions
513.2
444.1
Policyholder tax asymmetry
(38.9)
(44.4)
Discretionary fund management fees
23.4
23.6
Fee and commission income before DIR amortisation
3,026.8
2,643.4
Amortisation of DIR
137.1
145.5
Total fee and commission income
3,163.9
2,788.9
Advice charges are received from clients for the provision of initial and ongoing advice 
in relation to a post-Retail Distribution Review (RDR) investment into a St. James’s Place 
or third‑party product.
Third-party fee and commission income is received from the product provider where 
an investment has been made into a third-party product.
Wealth management fees represent charges levied on manufactured business. 
Investment management fees are received from clients for the provision of all aspects of 
investment management. Broadly, investment management fees are matched by investment 
management expenses.
Fund tax deductions represent amounts credited to, or deducted from, the life insurance 
business to match policyholder tax credits or charges. Market conditions will impact the level 
of fund tax deductions. This may lead to significant year-on-year movements when markets 
are volatile. 
Life insurance tax incorporates a policyholder tax element, and the financial statements of a 
life insurance group need to reflect the liability to HMRC, with the corresponding deductions 
incorporated into policy charges (‘Fund tax deductions’ in the table on the left). The tax liability 
to HMRC is assessed using IAS 12 Income Taxes, which does not allow discounting, whereas the 
policy charges are designed to ensure fair outcomes between clients and so reflect a wide 
range of possible outcomes. This gives rise to different assessments of the current value of 
future cash flows and hence an asymmetry in the IFRS consolidated statement of financial 
position between the deferred tax position and the offsetting client balance. The net tax 
asymmetry balance reflects a temporary position, and in the absence of market volatility we 
expect it will unwind as future cash flows become less uncertain and are ultimately realised.
External market conditions drive the movement in the policyholder tax asymmetry balances. 
Net market gains in the year to 31 December 2024 have resulted in a negative policyholder 
tax asymmetry. 
Discretionary fund management fees are received from clients for the provision of DFM services.
Where an investment has been made in a St. James’s Place product, the initial product charge is 
deferred and recognised as a deferred income liability. This liability is extinguished, and income 
recognised, over the expected life of the investment. The income is the amortisation of DIR in the 
table on the left. 
156
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
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5. Expenses
The following items are included within the expenses disclosed in the statement of 
comprehensive income:
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Payments to Partners
1,134.8
1,013.2
Fees payable to the Company’s auditors and its associates:
	 For the audit of the Company and consolidated financial statements
0.5
0.4
	 For other services:
	 – Audit of the Company’s subsidiaries (excluding unit trusts)
0.8
0.9
	 – Audit of the Company’s unit trusts
0.8
0.8
	 – Audit-related assurance services
0.7
0.7
	 – Other assurance services
0.2
0.2
Total fees payable to the Company’s auditors and its associates
3.0
3.0
Employee costs:
Wages and salaries
255.5
208.2
Social security costs
29.2
21.8
Other pension costs 
21.7
18.2
Cost of employee share awards and options
11.3
5.2
Total employee costs
317.7
253.4
Average monthly number of persons employed by the Group 
during the year
3,206
2,942
Included within fees payable to the Company’s auditors and its associates for audit-related 
assurance services is £0.2 million (2023: £0.2 million) for non-audit services as defined by the 
Group’s policy on auditor independence. 
The above employee costs information includes Directors’ remuneration. Full details of the 
Directors’ remuneration, share options, pension entitlements and interests in shares are 
disclosed in the Directors’ remuneration report, and further information is also provided below.
All pension costs related to defined contribution schemes and cash supplements in lieu 
of contributions to defined contribution pension schemes. At 31 December 2024, the number 
of Directors to whom retirement benefits are accruing, including those receiving a cash 
supplement in lieu of contributions to defined contribution pension schemes, is two (2023: two), 
with the total cost being £0.1 million (2023: £0.2 million). Retirement benefits are accruing in 
defined contribution pension schemes for nil (2023: one) Director at the year-end.
The number of Directors who exercised options over shares in the Company during the year 
is nil (2023: nil). The number of Directors in respect of whose qualifying services shares were 
receivable under long-term incentive schemes is three (2023: two), and the total amount 
receivable by the Directors under long-term incentive schemes is £0.4 million (2023: £1.8 million). 
The aggregate gains made by Directors on the exercise of share options and the receipt of 
deferred bonus plan shares during the year was £nil (2023: £5.4 million).
Included within expenses is £13.0 million (2023: £472.1 million) in relation to complaint costs. 
See Note 18 for further information.
6. Investment return and movement in investment contract benefits
The majority of the business written by the Group is unit-linked investment business, and so 
investment contract benefits are measured by reference to the underlying net asset value of 
the Group’s unitised investment funds. As a result, investment return on the unitised investment 
funds and the movement in investment contract benefits are linked. 
Investment return
Year ended  
31 December 
2024 
Year ended  
31 December 
2023
£’Million 
£’Million 
Attributable to unit-linked investment contract benefits:
Rental income
60.8
69.9
Loss on revaluation of investment properties
(3.3)
(44.9)
Net investment return on financial instruments classified at fair value 
through profit and loss
15,594.6
13,013.4
15,652.1
13,038.4
Income attributable to third-party holdings in unit trusts
7,036.4
3,092.5
Investment return on net assets held to cover unit liabilities
22,688.5
16,130.9
Net investment return on financial instruments classified at fair value 
through profit and loss 
95.6
60.2
Net investment return on financial instruments held at amortised cost
1.2
6.5
Investment return on shareholder assets
96.8
66.7
Total investment return
22,785.3
16,197.6
Included in the net investment return on financial instruments classified as fair value through 
profit and loss, within investment return on net assets held to cover unit liabilities, is dividend 
income of £1,576.7 million (2023: £1,499.1 million).
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
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6. Investment return and movement in investment contract benefits 
continued
Movement in investment contract benefits
2024
2023
£’Million
£’Million
Balance at 1 January
123,149.8
106,964.7
Deposits
14,451.6
11,842.3
Withdrawals 
(10,778.2)
(7,459.6)
Movement in unit-linked investment contract benefits 
15,652.1
13,038.4
Fees and other adjustments
(1,436.5)
(1,236.0)
Balance at 31 December
141,038.8
123,149.8
Current
6,762.1
6,584.5
Non-current
134,276.7
116,565.3
141,038.8
123,149.8
Movement in unit liabilities
Unit-linked investment contract benefits
15,652.1
13,038.4
Third-party unit trust holdings
7,036.4
3,092.5
Movement in investment contract benefits in the  
consolidated statement of comprehensive income
22,688.5
16,130.9
See accounting policy (ai) for further information on the current and non-current disclosure.
7. Insurance revenue
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Amounts relating to changes in liabilities for remaining coverage
– Expected incurred claims and other insurance service expenses
23.2
23.3
– Change in risk adjustment for non-financial risk for risk expired
0.6
0.7
– CSM recognised for services provided
1.4
1.3
Total insurance revenue
25.2
25.3
8. Insurance service expenses
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Amounts relating to changes in liabilities for remaining coverage
– Incurred claims and other insurance service expenses
(21.8)
(24.5)
Total insurance services expenses
(21.8)
(24.5)
9. Finance income and finance costs
The following items are included within other finance income disclosed in the statement of 
comprehensive income:
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Interest received on cash and cash equivalents
15.5
17.8
Interest received on business loans to Partners
43.0
31.0
Finance income
58.5
48.8
Interest paid on external borrowings
(33.0)
(13.9)
Interest paid on lease liabilities
(3.2)
(3.4)
Other interest paid
(0.2)
–
Finance costs
(36.4)
(17.3)
Finance income represents the interest received on shareholder cash and cash equivalents 
and business loans to Partners. See Note 15 for further information on business loans to Partners. 
Finance costs represent the cost of interest charges on the Group’s external borrowings and the 
interest charge on the Group’s lease liabilities. 
158
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10. Income and deferred taxes
Tax for the year
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Current tax
UK corporation tax
– Current year charge
330.7
222.8
– Adjustment in respect of prior year 
1.9
(0.5)
Overseas taxes
– Current year charge
17.0
2.9
– Adjustment in respect of prior year
(0.3)
0.1
349.3
225.3
Deferred tax
Unrealised capital gains in unit-linked funds
261.6
243.4
Unrelieved expenses
– Utilisation in the year
8.9
11.3
Capital losses 
– Utilisation in the year
–
2.2
– Adjustment in respect of prior year 
–
(0.1)
DAC, DIR and PVIF
(5.3)
(7.8)
Share-based payments
(5.3)
8.1
Renewal income assets
(3.9)
(1.4)
Fixed asset timing differences
0.5
2.6
UK trading losses
40.8
(36.1)
Other items
3.8
1.8
Overseas losses
–
0.3
Transitional adjustment
3.4
–
Adjustment in respect of prior year
(3.1)
(0.1)
301.4
224.2
Total tax charge for the year
650.7
449.5
Attributable to:
– Policyholders
513.2
444.1
– Shareholders
137.5
5.4
650.7
449.5
The prior year adjustment of £1.6 million charge in current tax on the left represents a £2.4 million 
charge in respect of policyholder tax (2023: £1.4 million credit) and a credit of £0.8 million in 
respect of shareholder tax (2023: £1.0 million charge). The prior year adjustment of £3.1 million 
credit in deferred tax on the left represents £0.1 million credit in respect of policyholder tax 
(2023: £nil) and a credit of £3.0 million in respect of shareholder tax (2023: £0.2 million credit).
In arriving at the profit before tax attributable to shareholders’ returns, it is necessary to 
estimate the distribution of the total tax charge/(credit) between that payable in respect 
of policyholders and that payable by shareholders. Shareholder tax is estimated by making 
an assessment of the effective rate of tax that is applicable to the shareholders on the profits 
attributable to shareholders. This is calculated by applying the appropriate effective corporate 
tax rates to the shareholder profits. The remainder of the tax charge/(credit) represents tax on 
policyholders’ investment returns. This calculation method is consistent with the legislation 
relating to the calculation of tax on shareholder profits.
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159
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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Other information

10. Income and deferred taxes continued
Reconciliation of tax charge to expected tax
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Profit before tax 
1,049.1
439.6
Tax attributable to policyholders’ returns 
(513.2)
(444.1)
Profit/(loss) before tax attributable to 
shareholders’ returns
535.9
(4.5)
Shareholder tax charge/(credit) at corporate 
tax rate of 25% (2023: 23.5%)
134.0
25%
(1.1)
23.5%
Adjustments:
Lower rates of corporation tax 
in overseas subsidiaries
(1.2)
(0.2%)
(1.8)
39.4%
Expected shareholder tax
132.8
24.8%
(2.9)
62.9%
Effects of:
Non-taxable income
(0.4)
(2.5)
Adjustment in respect of prior year 
– Current tax
(0.8)
1.0
– Deferred tax
(3.1)
(0.2)
Differences in accounting and tax bases 
in relation to employee share schemes
(3.1)
0.3
Impact of difference in tax rates between 
current and deferred tax
–
(2.3)
Disallowable expenses
6.1
4.3
Change in accounting base – Hong Kong
4.2
–
Provision for future liabilities
(0.6)
5.1
Tax losses not recognised 
2.4
1.9
Other 
–
0.7
4.7
0.9%
8.3
(182.9%)
Shareholder tax charge
137.5
25.7%
5.4
(120.0%)
Policyholder tax charge
513.2
444.1
Total tax charge for the year
650.7
449.5
Tax calculated on profit before tax at 25.0% (2023: 23.5%) would amount to a charge of 
£262.3 million (2023: charge of £103.3 million). The difference of £388.4 million (2023: £346.2 million) 
between this number and the total tax charge of £650.7 million (2023: £449.5 million credit) is 
made up of the reconciling items above which total a charge of £3.5 million (2023: £6.5 million 
charge) and the effect of the apportionment methodology on tax applicable to policyholder 
returns of £384.9 million (2023: £339.7 million).
Tax paid in the year
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Current tax charge for the year
349.3
225.3
(Payments to be made)/refunds due to be received in future years 
in respect of current year
(22.9)
1.7
Payments made/(refunds received) in current year in respect 
of prior years
0.6
(39.7)
Other
(0.9)
(7.9)
Tax paid
326.1
179.4
Tax paid can be analysed as:
– Taxes paid in UK
252.4
156.4
– Taxes paid in overseas jurisdictions
5.9
6.2
– Withholding taxes suffered on investment income received
67.8
16.8
Total
326.1
179.4
160
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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10. Income and deferred taxes continued
Deferred tax balances
Deferred tax assets
As at  
1 January 
2024
(Charge)/credit to the statement 
of comprehensive income
Impact of 
acquisitions
Reanalysis to 
deferred tax 
liabilities
As at 
31 December 
2024
Expected 
utilisation period
Utilised and 
created  
in year
Total  
(charge)/credit
As at  
31 December 
2024
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
Deferred acquisition costs (DAC)
(18.6)
0.1
0.1
–
19.4
0.9
14 years
Deferred income (DIR)
35.1
(0.1)
(0.1)
–
(33.3)
1.7
14 years
Fixed asset temporary differences
1.3
–
–
–
(1.3)
–
6 years
Renewal income assets
(19.9)
–
–
–
19.9
–
20 years
Share-based payments
4.8
–
–
–
(4.8)
–
3 years
UK trading losses
36.1
(36.1)
(36.1)
–
–
–
–
Other temporary differences
(2.3)
–
–
–
2.4
0.1
–
Total
36.5
(36.1)
(36.1)
–
2.3
2.7
As at  
1 January 
2023
Credit/(charge) to the statement 
of comprehensive income
Impact of 
acquisitions
Reanalysis to 
deferred tax 
liabilities
As at
31 December 
2023
Expected 
utilisation period
Utilised and 
created  
in year
Total  
credit/
(charge)
As at  
31 December 
2023
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
Deferred acquisition costs (DAC)
(20.4)
1.8 
1.8 
– 
–
(18.6)
14 years
Deferred income (DIR)
37.7 
(2.6)
(2.6)
–
–
35.1 
14 years
Fixed asset temporary differences
3.9 
(2.6)
(2.6)
– 
–
1.3
6 years
Renewal income assets
(20.7)
1.5 
1.5 
(0.7)
– 
(19.9)
20 years
Share-based payments
12.9 
(8.1)
(8.1)
– 
–
4.8
3 years
UK trading losses
–
36.1
36.1
– 
–
36.1
1 years
Other temporary differences
(0.9) 
(2.3)
(2.3)
0.9
– 
(2.3) 
–
Total
12.5
23.8
23.8
0.2
– 
36.5
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10. Income and deferred taxes continued
Deferred tax liabilities
As at  
1 January  
2024
£’Million
Charge/(credit) to the statement 
of comprehensive income
Impact of 
acquisitions
Reanalysis 
from deferred 
tax assets
As at 
31 December 
2024
Expected 
utilisation period
Utilised and  
created  
in year
Impact of  
tax rate  
change
Total  
charge/ 
(credit)
As at  
31 December 
2024
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
Deferred acquisition costs (DAC)
12.3
(7.6)
–
(7.6)
– 
19.4
24.1
14 years
Deferred income (DIR)
–
3.2
–
3.2
– 
(33.3)
(30.1)
14 years
Purchased value of in-force business (PVIF)
2.0
(0.8)
–
(0.8)
– 
– 
1.2
2 years
Unrealised capital gains on life insurance (BLAGAB) assets backing unit liabilities
423.4
261.5
–
261.5
– 
– 
684.9
6 years
Unrelieved expenses on life insurance business
(26.2)
8.9
–
8.9
– 
– 
(17.3)
4 years
Fixed asset temporary differences
–
0.9
–
0.9
– 
(1.3) 
(0.4)
6 years
Renewal income assets
–
(2.5)
–
(2.5)
– 
19.9
17.4
20 years
Share based payments
–
(5.3)
–
(5.3)
– 
(4.8)
(10.1)
3 years
Transitional adjustment
–
3.4
–
3.4
– 
1.6
5.0
4 years
Other temporary differences
0.2
3.6
–
3.6
0.1
0.8
4.7
Total
411.7
265.3
–
265.3
0.1
2.3
679.4
As at  
1 January 
2023
Charge/(credit) to the statement 
of comprehensive income
Impact of 
acquisitions
Reanalysis 
from deferred 
tax assets
As at 
31 December 
2023
Expected 
utilisation period
Utilised and  
created  
in year
Impact of  
tax rate  
change
Total  
charge/ 
(credit)
As at  
31 December 
2023
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
Capital losses (available for future relief)
(2.1)
2.1 
–
2.1 
– 
– 
–
–
Deferred acquisition costs (DAC)
20.2 
(7.9)
–
(7.9)
–
–
12.3 
14 years
Purchased value of in-force business (PVIF)
2.8 
(0.8)
–
(0.8)
– 
–
2.0 
2 years
Unrealised capital gains on life insurance (BLAGAB) assets backing unit liabilities
180.1 
243.3 
–
243.3 
– 
– 
423.4 
6 years
Unrelieved expenses on life insurance business
(37.5)
11.3 
–
11.3 
– 
– 
(26.2)
5 years
Other temporary differences
(0.6)
0.1 
–
0.1 
0.7 
–
0.2 
–
Total
162.9 
248.1 
–
248.1 
0.7 
– 
411.7
162
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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Other information

10. Income and deferred taxes continued
Appropriate investment income, gains or profits are expected to arise against which the tax 
assets can be utilised. Whilst the actual rates of utilisation will depend on business growth 
and external factors, particularly investment market conditions, they have been tested for 
sensitivity to experience and are resilient to a range of reasonably foreseeable scenarios. 
At the reporting date there were unrecognised deferred tax assets of £19.4 million (2023: £17.3 million) 
in respect of £116.7 million (2023: £101.9 million) of losses in companies where appropriate profits 
are not considered probable in the forecast period. These losses primarily relate to the Group’s 
Asia-based businesses and can be carried forward indefinitely.
Future tax changes
There are no relevant enacted future tax changes.
Changes in accounting base – Hong Kong
As of 1 July 2024, the Insurance Authority (IA) in Hong Kong has implemented the Risk-Based 
Capital (RBC) regime. The RBC regime introduces significant changes in the calculation of 
non-unit reserves and the Margin Over Current Estimate (MOCE) compared to the previous 
capital regime. As a result of aligning SJPIHK’s taxable profit basis with the regulatory basis this 
gives rise in the year to a transitional tax liability, which under RBC rules will be run off through 
current tax over the next five years on a straight-line basis.
Pillar Two – global minimum tax
With effect from 1 January 2024 the SJP Group is subject to the global minimum tax rules 
introduced by the Organisation for Economic Co-operation and Development (OECD) and 
adopted into local legislation of various territories in which the SJP Group operates; including 
the UK and Ireland. The Group is subject to a domestic top-up tax in relation to its operations in 
Ireland, where the statutory corporate tax rate is 12.5%. This increases the effective tax rate for 
the SJP profits arising in Ireland to 15% and an adjustment of £0.1 million additional Irish tax has 
been posted in this respect. A Pillar Two adjustment is not required in any other location in which 
SJP operates. 
11. Goodwill, intangible assets, deferred acquisition costs (DAC) 
and deferred income (DIR)
Goodwill
Purchased  
value of 
in-force 
business
Computer 
software and 
other specific 
software 
developments
DAC
DIR
£’Million
£’Million
£’Million
£’Million
£’Million
Cost
At 1 January 2023
36.6
73.4
70.9
1,050.6
(1,635.0)
Additions
–
–
10.9
39.9
(106.6)
Disposals
–
–
(16.2)
(144.7)
105.3
At 31 December 2023
36.6
73.4
65.6
945.8
(1,636.3)
Additions 
–
–
5.1
45.2
(115.1)
Disposals
–
–
– 
(182.0)
153.0
At 31 December 2024
36.6
73.4
70.7
809.0
(1,598.4)
Accumulated amortisation 
and impairment
At 1 January 2023
3.0
62.2
37.6
714.0
(1,104.6)
Charge for the year
–
3.2
15.4
72.1
(145.5)
Eliminated on disposal
–
–
(15.4)
(144.7)
105.3
At 31 December 2023
3.0
65.4
37.6
641.4
(1,144.8)
Charge for the year
10.3
3.2
22.4
63.4
(137.1)
Eliminated on disposal
–
–
– 
(182.0)
153.0
At 31 December 2024
13.3
68.6
60.0
522.8
(1,128.9)
Carrying value
At 1 January 2023
33.6
11.2
33.3
336.6
(530.4)
At 31 December 2023
33.6
8.0
28.0
304.4
(491.5)
At 31 December 2024
23.3
4.8
10.7
286.2
(469.5)
Current
–
3.2
4.1
52.8
(130.2)
Non-current
23.3
1.6
6.6
233.4
(339.3)
Outstanding amortisation period
At 31 December 2023
N/A
2 years
5 years
14 years 6 to 14 years
At 31 December 2024
N/A
1 year
5 years
14 years 6 to 14 years
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11. Goodwill, intangible assets, deferred acquisition costs (DAC) 
and deferred income (DIR) continued
Goodwill
Goodwill is reviewed at least annually for impairment, or when circumstances or events 
indicate there may be uncertainty over its value. The recoverable amount has been based on 
value-in-use calculations using pre-tax cash flows. Details of the assumptions made in these 
calculations are provided below: 
Key assumptions based on experience:	
Value of new business and expenses
Projection period:	
Five years extrapolated into perpetuity/ten years
Pre-tax discount rate based on  
a risk-free rate plus a risk margin:	
7.8% to 10.8% (2023: 6.8% to 9.8%)
Terminal growth rate:	
1.9% (2023: 1.8%)
It is considered that no reasonably possible levels of change in the key assumptions 
would result in a material impairment of the goodwill.
Purchased value of in-force business/DAC/computer software 
Amortisation is charged to expenses in the statement of comprehensive income. 
Amortisation profiles are reassessed annually.
DIR
Amortisation is credited within fee and commission income in the statement of comprehensive 
income. Amortisation profiles are reassessed annually.
12. Property and equipment, including leased assets
Fixtures, fittings 
and office 
equipment
Computer 
equipment
Leased assets: 
properties
Total
£’Million
£’Million
£’Million
£’Million
Cost
At 1 January 2023
56.2
8.6
168.0
232.8
Additions
9.7
1.5
24.4
35.6
Revaluations
–
–
(2.3)
(2.3)
Acquisition of subsidiary
0.3
0.1
0.3
0.7
Disposals
(2.3)
(0.2)
(9.5)
(12.0)
At 31 December 2023
63.9
10.0
180.9
254.8
Additions
2.8
0.8
4.8
8.4
Disposals
(2.3)
–
(12.4)
(14.7)
At 31 December 2024
64.4
10.8
173.3
248.5
Accumulated depreciation
At 1 January 2023
27.6
5.9
53.6
87.1
Charge for the year
5.9
1.7
16.4
24.0
Acquisition of subsidiary
0.3
–
–
0.3
Eliminated on disposal
(2.0)
(0.1)
(7.6)
(9.7)
At 31 December 2023
31.8
7.5
62.4
101.7
Charge for the year
6.4
1.6
15.4
23.4
Eliminated on disposal
(2.2)
–
(8.4)
(10.6)
At 31 December 2024
36.0
9.1
69.4
114.5
Net book value
At 1 January 2023
28.6
2.7
114.4
145.7
At 31 December 2023
32.1
2.5
118.5
153.1
At 31 December 2024
28.4
1.7
103.9
134.0
Depreciation period (estimated useful life)
At 31 December 2023
5 to 15 years
3 years
1 to 17 years
At 31 December 2024
5 to 15 years
3 years
1 to 17 years
164
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
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Financial statements
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13. Leases
This note provides information on leases where the Group is a lessee. For information on leases 
where the Group is a lessor, refer to Note 14. 
The Group’s leasing activities and how these are accounted for
The Group leases a portfolio of office properties, equipment and vehicles. The exemptions 
available under IFRS 16 for low-value or short-term leases have been applied to all leased 
equipment and vehicles, and so the leased assets and lease liabilities on the consolidated 
statement of financial position, and the depreciation charge for leased assets and interest 
expense on lease liabilities in the consolidated statement of comprehensive income, relate 
to the Group’s portfolio of office properties only. 
Leases are negotiated on an individual basis and hence contain a variety of different terms and 
conditions. They contain covenants and restrictions but generally these are standard and to be 
expected in a modern, commercial lease created under open-market terms. Typical covenants 
include paying the annual rent, insurance premiums, service charge, rates and VAT and keeping 
the property in good repair and condition throughout the lease. Typical restrictions include 
permitting office use only and not transferring or assigning the lease to a third-party without 
the lessor’s consent. There are no residual value guarantees. 
The Group is exposed to variability in lease payments, as a number of leases include rent 
reviews during the lease term which are linked to an index or to market rates. In accordance 
with IFRS 16, these variable lease payments are initially measured based on the index or rate 
at the commencement date of the lease. Estimates of future rent changes are not made; 
these changes are taken into account in the lease liabilities and leased assets only when 
the lease payments change and so the variability is resolved. There are no variable lease 
payments which are not linked to an index or to market rates.
The Group has not entered into any sale and leaseback transactions.
Details regarding the accounting policies applied to leases are set out in Note 1: refer to policies 
(c)(ii) Lease expenses, (o) Property and equipment and (ab) Other payables. 
Amounts recognised in the consolidated statement of financial position
The following amounts are recognised in the consolidated statement of financial position.
31 December 
2024
31 December 
2023
£’Million
£’Million
Within the property and equipment balance – refer to Note 12
Leased assets: properties
103.9
118.5
Within the other payables balance – refer to Note 16
Lease liabilities: properties
107.2
120.5
A movement schedule for leased assets, setting out additions during the year and depreciation 
charged, is presented in Note 12. A movement schedule for lease liabilities is presented on 
the right.
Amounts recognised in the consolidated statement of comprehensive income
The following amounts relating to leases are recognised within expenses in the consolidated 
statement of comprehensive income.
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Depreciation charge for leased assets: properties 
15.4
16.4
Interest expense on lease liabilities: properties
3.2
3.4
Lease expense relating to short-term leases
0.3
0.4
Lease expense relating to low-value assets
2.3
2.1
Total lease expense for the year
21.2
22.3
Total cash outflow for leases during the year 
17.2
17.6
Reconciliation of lease liabilities: properties 
The following movement schedule reconciles the opening and closing lease liabilities relating 
to properties in the consolidated statement of financial position.
2024
2023
£’Million
£’Million
Balance at 1 January 
120.5
116.6
Additions
4.4
19.1
Disposals 
(3.7)
(1.0)
Interest charged
3.2
3.4
Lease payments made
(17.2)
(17.6)
Balance at 31 December 
107.2
120.5
The principal lease payments disclosed in the table below link to the principal lease payments 
set out in the consolidated statement of cash flows as follows:
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Interest payments
3.2
3.4
Principal lease payments
14.0
14.2
Lease payments made 
17.2
17.6
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14. Financial investments, investment property and cash and  
cash equivalents
Financial investments 
31 December 
2024
31 December 
2023
£’Million
£’Million
Equities
130,549.0
 116,761.5 
Fixed income securities
26,118.5
 27,244.7 
Investments in Collective Investment Schemes
25,652.7
 13,967.5 
Total financial investments
182,320.2
 157,973.7 
Net assets held to cover unit liabilities 
Included within the statement of financial position are the following assets and liabilities making 
up the net assets held to cover unit liabilities. The assets held to cover unit liabilities are set out 
in Adjustment 1 of the IFRS to Solvency II Net Assets Balance Sheet reconciliation in section 2.2 
of the financial review. 
31 December 
2024
31 December 
2023
£’Million
£’Million
Assets
Investment property
892.3
1,110.3
Equities
130,549.0
116,761.5
Fixed income securities
26,109.9
27,236.5
Investment in Collective Investment Schemes
23,458.4
12,513.1
Cash and cash equivalents
5,311.3
5,918.9
Other receivables
816.7
846.9
Derivative financial assets
2,812.8
3,420.6
Total assets
189,950.4
167,807.8
Liabilities
Other payables
692.7
613.3
Derivative financial liabilities
3,052.1
3,073.0
Total liabilities
3,744.8
3,686.3
Net assets held to cover linked liabilities
186,205.6
164,121.5
Investment contract benefits
141,038.8
123,149.8
Net asset value attributable to unit holders 
44,699.5
40,536.5
Unit-linked insurance contract liabilities
467.3
435.2
Net unit-linked liabilities
186,205.6
164,121.5
Net assets held to cover linked liabilities, and third-party holdings in unit trusts, are considered 
to have a maturity of up to one year since the corresponding unit liabilities are repayable and 
transferable on demand. See accounting policy (ai) for further information on current and 
non-current disclosure.
Investment property
2024
2023
£’Million
£’Million
Balance at 1 January
1,110.3
1,294.5
Capitalised expenditure on existing properties
15.8
10.1
Disposals
(230.5)
(149.4)
Changes in fair value
(3.3)
(44.9)
Balance at 31 December
892.3
1,110.3
The Group is the lessor for a portfolio of properties which meet the definition of investment 
property. The portfolio is held within unit-linked funds, leased out under operating leases, and is 
considered current. However, since investment properties are not traded in an organised public 
market they are relatively illiquid compared with many other asset classes. There are no 
restrictions on the realisability of the Group’s individual properties, or on the remittance of 
income or disposal proceeds.
The Group follows various strategies to minimise the risks associated with any rights the Group 
retains in the investment properties. These strategies include:
 

actively reviewing and monitoring the condition of the properties and undertaking 
appropriate repairs, capital works projects and investments 
 

engaging professional legal advisers in drafting prudent lease terms governing the use 
of the properties and engaging specialist asset managers to oversee adherence to these 
terms on an ongoing basis 
 

actively reviewing and monitoring lessee financial covenant positions 
 

maintaining appropriate and prudent insurance for the properties 
 

senior management regularly reviewing the investment property portfolio to oversee 
diversification and performance, and to maximise value and occupancy rates. 
Investment property is valued at least monthly by external chartered surveyors in accordance 
with the guidance issued by the Royal Institution of Chartered Surveyors. The investment property 
valuation has been prepared using the ‘market approach’ valuation technique: that is, using 
prices and other relevant information generated by market transactions involving identical or 
comparable (i.e. similar) assets.
The historical cost of investment properties held at 31 December 2024 is £987.4 million 
(2023: £1,297.4 million). This represents the price paid for investment properties, prior to 
any subsequent revaluation. 
166
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14. Financial investments, investment property and cash and  
cash equivalents continued
The rental income and direct operating expenses recognised in the consolidated statement 
of comprehensive income in respect of investment properties are set out below. All expenses 
relate to property generating rental income.
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Rental income
60.8
69.9
Direct operating expenses
9.5
5.0
At the year-end contractual obligations to purchase, construct or develop investment property 
amounted to £6.4 million (2023: £13.4 million). The most significant contractual obligation at 
31 December 2024 was for refurbishment of a building in Manchester totalling £2.7 million 
(2023: £9.5 million). 
Contractual obligations to dispose of investment property amounted to £28.0 million (2023: £nil).
A maturity analysis of undiscounted contractual rental income to be received on an annual 
basis for the next five years, and the total to be received thereafter, is set out below.
31 December 
2024
31 December 
2023
£’Million
£’Million
Undiscounted contractual rental income to be received in:
Year 1
45.7
64.6
Year 2
42.6
58.2
Year 3
38.3
52.3
Year 4
33.8
47.2
Year 5
29.9
41.8
Year 6 onwards
156.2
235.6
Total undiscounted contractual rental income to be received
346.5
499.7
Cash and cash equivalents
31 December 
2024
31 December 
2023
£’Million
£’Million
Cash and cash equivalents not held to cover unit liabilities 
352.6
285.4
Balances held to cover unit liabilities
5,311.3
5,918.9
Total cash and cash equivalents
5,663.9
6,204.3
All cash and cash equivalents are considered current.
15. Other receivables
31 December 
2024
31 December 
2023
£’Million
£’Million
Receivables in relation to unit liabilities excluding policyholder interests
656.4
956.0
Other receivables in relation to life and unit trust business
55.9
151.9
Operational readiness prepayment
256.3
283.5
Advanced payments to Partners
137.4
127.4
Other prepayments and accrued income
37.8
37.9
Business loans to Partners
557.3
408.0
Renewal income assets
121.0
138.3
Miscellaneous
45.3
44.3
Total other receivables on the Solvency II Net Assets Balance Sheet
1,867.4
2,147.3
Policyholder interests in other receivables (see Note 14)
816.7
846.9
Other
3.3
3.2
Total other receivables 
2,687.4
2,997.4
Current 
1,781.3
2,243.8
Non-current
906.1
753.6
2,687.4
2,997.4
All items within other receivables meet the definition of financial assets with the exception 
of prepayments and advanced payments to Partners. The fair value of those financial assets 
held at amortised cost is not materially different from amortised cost.
Receivables in relation to unit liabilities relate to outstanding market trade settlements (sales) 
in the life unit-linked funds and the consolidated unit trusts. Other receivables in relation to 
insurance and unit trust business primarily relate to outstanding policy-related settlement 
timings. Both of these categories of receivables are short-term. 
The operational readiness prepayment consists of directly invoiced operational readiness costs 
advanced and relates to the Bluedoor administration platform which has been developed by our 
key outsourced back-office administration provider. Management has assessed the recoverability 
of this prepayment against the expected cost saving benefit of lower future tariff costs arising 
from the platform. It is believed that no reasonably possible change in the assumptions applied 
within this assessment, notably levels of future business, the anticipated future service tariffs 
and the discount rate, would have an impact on the carrying value of the asset.
Renewal income assets represent the present value of future cash flows associated with 
business combinations or books of business acquired by the Group. 
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15. Other receivables continued
Business loans to Partners
31 December 
2024
31 December
 2023
£’Million
£’Million 
Business loans to Partners directly funded by the Group
386.6
340.8
Securitised business loans to Partners
170.7
67.2
Total business loans to Partners
557.3
408.0
Business loans to Partners are interest-bearing (linked to Bank of England base rate plus a margin), 
repayable in line with the terms of the loan contract and secured against the future income 
streams of the respective Partners. 
Reconciliation of the business loans to Partners’ opening and closing gross loan balances
Stage 1:  
performing
Stage 2:  
under-  
performing
Stage 3:  
non- 
performing
Total
£’Million
£’Million
£’Million
£’Million
Gross balance at 1 January 2024
359.7
44.6
8.5
412.8
Business loans to Partners classification 
changes:
– Transfer to underperforming
(19.0)
19.0
–
–
– Transfer to non-performing
(21.0)
(2.5)
23.5
–
– Transfer to performing
16.5
(16.4)
(0.1)
–
New lending activity during the year
215.0
7.8
2.6
225.4
Interest charged during the year
37.4
3.6
2.0
43.0
Repayment activity during the year
(104.4)
(7.6)
(3.4)
(115.4)
Gross balance at 31 December 2024
484.2
48.5
33.1
565.8
Stage 1: 
performing
Stage 2: 
under-
performing
Stage 3:  
non- 
performing
Total
£’Million
£’Million
£’Million
£’Million
Gross balance at 1 January 2023
297.1
17.7
4.6
319.4
Business loans to Partners classification 
changes:
– Transfer to underperforming
(11.9)
11.9
–
–
– Transfer to non-performing
(3.2)
(0.2)
3.4
–
– Transfer to performing
4.2
(3.5)
(0.7)
–
New lending activity during the year
195.0
16.9
0.7
212.6
Interest charged during the year
26.2
3.1
0.8
30.1
Repayment activity during the year
(147.7)
(1.3)
(0.3)
(149.3)
Gross balance at 31 December 2023
359.7
44.6
8.5
412.8
Business loans to Partners: provision 
The expected loss impairment model for business loans to Partners is based on the levels of 
loss experienced in the portfolio, with due consideration given to forward-looking information. 
For those business loans to Partners sold to a third-party in 2022, full credit risk was transferred.
The provision held against business loans to Partners as at 31 December 2024 was £8.5 million 
(2023: £4.8 million). During the year, £1.1 million of the provision was released (2023: £0.2 million), 
£3.1 million was utilised (2023: £3.4 million) and new provisions and adjustments to existing 
provisions increased the total by £7.9 million (2023: £4.6 million).
There is no provision held against any other receivables held at amortised cost.
Business loans to Partners as recognised on the statement of financial position
31 December 
2024
31 December 
2023
£’Million
£’Million
Gross business loans to Partners
565.8
412.8
Provision 
(8.5)
(4.8)
Net business loans to Partners
557.3
408.0
Renewal income assets
Movement in renewal income assets
2024
2023
£’Million
£’Million
Balance at 1 January
138.3
115.5
Additions
4.8
32.0
Disposals
(0.7)
(2.1)
Revaluation
(21.4)
(7.1)
Balance at 31 December
121.0
138.3
The key assumptions used for the assessment of the fair value of the renewal income are as follows:
31 December 
2024
31 December 
2023
Lapse rate – SJP Partner renewal income 1
5.0% to 15.0%
5.0% to 15.0%
Lapse rate – non-SJP renewal income 1
6.5% to 25.0%
6.5% to 25.0%
Discount rate
15.8%
11.8%
1	
Future income streams are projected making use of retention assumptions derived from the Group’s experience of 
the business or, where insufficient data exists, from external industry experience. These assumptions are reviewed 
on an annual basis.
These assumptions have been used for the analysis of each business combination classified 
within renewal income.
168
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16. Other payables
31 December 
2024
31 December 
2023
£’Million
£’Million
Payables in relation to unit liabilities excluding policyholder interests 
216.7
437.1
Other payables in relation to life and unit trust business
590.4
738.6
Accrual for ongoing advice fees
168.9
150.0
Other accruals
138.5
101.1
Contract payment
72.2
84.2
Lease liabilities: properties (see Note 13)
107.2
120.5
Other payables in relation to Partner payments
88.9
75.1
Miscellaneous
62.6
50.4
Total other payables on the Solvency II Net Assets Balance Sheet
1,445.4
1,757.0
Policyholder interests in other payables (see Note 14)
692.7
613.3
Other (see adjustment 2 on page 24)
6.2
17.8
Total other payables
2,144.3
2,388.1
Current
1,992.5
2,212.9
Non-current
151.8
175.2
2,144.3
2,388.1
Payables in relation to unit liabilities relate to outstanding market trade settlements (purchases) 
in the life unit-linked funds and the consolidated unit trusts. Other payables in relation to 
insurance and unit trust business primarily relate to outstanding policy-related settlement 
timings. Both of these categories of payables are short-term.
The contract payment of £72.2 million (2023: £84.2 million) represents payments made by 
a third-party service provider to the Group as part of a service agreement, which are non-
interest-bearing and repayable over the life of the service agreement. The contract payment 
received prior to 2020 is repayable on a straight-line basis over the original 12-year term, 
with repayments commencing on 1 January 2017. The contract payment received in 2020 is 
repayable on a straight-line basis over 13 years and 4 months, with repayments commencing 
on 1 September 2020. 
The lease liabilities: properties line item represents the present value of future cash flows 
associated with the Group’s portfolio of property leases. 
The fair value of financial instruments held at amortised cost within other payables is not 
materially different from amortised cost.
Policyholder interests in other payables are short-term in nature and can vary significantly 
from period to period due to prevailing market conditions and underlying trading activity.
17. Insurance contract liabilities and reinsurance assets
Risk
Insurance risk arises from inherent uncertainties as to the occurrence, amount and timing of 
insurance liabilities. The Group assumes insurance risk by issuing insurance contracts under 
which the Group agrees to compensate the client (or other beneficiary) if a specified future 
event (the insured event) occurs. The Group insures mortality and morbidity risks but has no 
longevity risk as we have never written any annuity business. The Group has a low appetite for 
insurance risk, only actively pursuing it where financially beneficial, or in support of strategic 
objectives.
Risk
Description
Management
Underwriting
Failure to price appropriately 
for a risk, or the impact of 
anti-selection.
The Group ceased writing new protection 
business in April 2011 and the remaining UK 
insurance risk is substantially covered by 
quota share reinsurance with a low level of 
retention. Experience is monitored regularly 
and for most business the premium or 
deduction rates can be reviewed.
Epidemic/
disaster
An unusually large number 
of claims arising from a single 
incident or event.
Protection is provided through reinsurance. 
The Group has fully reinsured the UK 
insurance risk.
Expense
Administration costs exceed 
expense allowance.
Administration is outsourced and a tariff of 
costs is agreed. The contract is monitored 
regularly to rationalise costs incurred. 
Internal overhead expenses are monitored 
and closely managed.
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17. Insurance contract liabilities and reinsurance assets continued
Insurance contract liabilities
Reconciliation of the liability for remaining coverage and the liability for incurred claims
Liability for 
remaining coverage
Liability for 
incurred 
claims
Total
Excluding loss 
component
Loss 
component
£’Million
£’Million
£’Million
£’Million
Balance at 1 January 2024
477.8
–
18.2
496.0
Insurance revenue
(25.2)
–
–
(25.2)
Insurance service expenses
–
–
21.8
21.8
Finance income from insurance contracts 
recognised in profit or loss
(2.1)
–
–
(2.1)
Total changes in the statement 
of comprehensive income
(27.3)
–
21.8
(5.5)
Investment components excluded 
from insurance revenue and insurance 
service expenses
25.0
–
46.0
71.0
Premiums received
28.8
–
–
28.8
Claims and other insurance service 
expenses paid
–
–
(71.7)
(71.7)
Total cash flows
28.8
–
(71.7)
(42.9)
Balance at 31 December 2024
504.3
–
14.3
518.6
Current
77.8
Non-current
440.8
518.6
Liability for  
remaining coverage 
Liability 
for incurred 
claims 1, 2
Total 1, 2
Excluding loss 
component 1, 2
Loss 
component
£’Million
£’Million
£’Million
£’Million
Balance at 1 January 2023
452.6
– 
17.9
470.5
Insurance revenue
(25.3)
– 
– 
(25.3)
Insurance service expenses 1
–
– 
24.5 
24.5
Finance expense from insurance contracts 
recognised in profit or loss
2.8
– 
– 
2.8
Total changes in the statement 
of comprehensive income
(22.5)
– 
24.5 
2.0
Investment components excluded 
from insurance revenue and insurance 
service expenses 2
16.4
– 
33.0 
49.4
Premiums received 2
31.3
– 
– 
31.3
Claims and other insurance service 
expenses paid 2
–
– 
(57.2)
(57.2)
Total cash flows
31.3
– 
(57.2)
(25.9)
Balance at 31 December 2023
477.8
– 
18.2
496.0
Current
84.0
Non-current
412.0
496.0
1	
Restated to reclassify £24.5 million Insurance service expenses from Liability for remaining coverage (LRC) 
excluding loss component to Liability for incurred claims (LIC), to better reflect the nature of the item.
2	 Restated to better reflect the nature of the item resulting in: Investment components excluded from insurance 
revenue and insurance service expenses £3.6 million negative in LRC excluding loss component to £16.4 million 
positive; Investment components excluded from insurance revenue and insurance service expenses £nil in LIC to a 
£33.0 million positive; Premiums received £31.3 million negative to £31.3 million positive; Claims and other insurance 
service expenses paid £58.1 million positive to £nil in LRC excluding loss component; Claims and other insurance 
service expenses paid £0.3 million positive LIC to £57.2 million negative. 
All of the above resulted in a net nil impact on profit and net assets for the year.
170
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17. Insurance contract liabilities and reinsurance assets continued
Reconciliation of the measurement components
Estimates of 
present value of 
future cash flows
Risk adjustment 
for non-
financial risk
CSM 
Total
£’Million
£’Million
£’Million
£’Million
Balance at 1 January 2024
463.0
6.0
8.8
477.8
Insurance service result
(26.1)
(1.1)
2.0
(25.2)
Finance income from insurance 
contracts recognised in profit or loss
(1.9)
(0.3)
0.1
(2.1)
Total changes in the statement 
of comprehensive income
(28.0)
(1.4)
2.1
(27.3)
Investment components excluded  
from insurance revenue and  
insurance service expenses
25.0
–
–
25.0
Premiums received
28.8
–
–
28.8
Total cash flows
28.8
–
–
28.8
Balance at 31 December 2024
488.8
4.6
10.9
504.3
Estimates of 
present value of 
future cash flows 1, 2
Risk adjustment 
for non-
financial risk
CSM 
Total 1, 2
£’Million
£’Million
£’Million
£’Million
Balance at 1 January 2023
439.0
5.8
7.8
452.6
Insurance service result 1
(26.4)
0.1
1.0
(25.3)
Finance expense from insurance 
contracts recognised in profit or loss
2.7
0.1
– 
2.8
Total changes in the statement 
of comprehensive income
(23.7)
0.2
1.0
(22.5)
Investment components excluded  
from insurance revenue and  
insurance service expenses 2
16.4
–
–
16.4
Premiums received 2
31.3
–
–
31.3
Claims and other insurance service expenses paid 2
–
–
–
–
Total cash flows
31.3
–
–
31.3
Balance at 31 December 2023
463.0
6.0
8.8
477.8
1	
Restated to better reflect the nature of the item resulting in: Insurance service result £1.9 million negative in 
Estimates of present value of future cash flows to£26.4 million negative.
2	 Restated to better reflect the nature of the item resulting in: Investment components excluded from insurance 
revenue and insurance service expenses £3.6 million negative in Estimates of present value of future cash flows to 
£16.4 million positive; Premiums received £31.3 million negative to £31.3 million positive; Claims and other insurance 
service expenses paid £58.1 million positive to £nil in Estimates of present value of future cash flows. 
All of the above resulted in a net nil impact on profit and net assets for the year.
Insurance contract liabilities – contractual service margin (CSM)
31 December 
2024
31 December 
2023
£’Million 
£’Million
Less than 1 year
0.6
0.7
In 2 to 5 years
1.8
1.7
>5 years
8.5
6.4
Total CSM for insurance contracts
10.9
8.8
The analysis above shows the expected recognition of the CSM remaining at the end of the 
reporting year.
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17. Insurance contract liabilities and reinsurance assets continued
Reinsurance assets
Reconciliation of the remaining coverage and incurred claims components
Remaining 
coverage 
component
Recoverable 
for claims 
reinsured
Total
£’Million
£’Million
£’Million
Balance at 1 January 2024
6.3
6.7
13.0
Net reinsurance expense
(22.6)
19.5
(3.1)
Finance income from reinsurance  
contracts recognised in profit or loss
0.5
–
0.5
Total changes in the statement of comprehensive income
(22.1)
19.5 
(2.6)
Premiums paid
19.9
–
19.9
Amounts received from reinsurers relating 
to incurred claims
–
(15.4)
(15.4)
Total cash flows
19.9
(15.4)
4.5
Balance at 31 December 2024
4.1
10.8
14.9
Current
10.2
Non-current
4.7
14.9
Remaining 
coverage 
component 1, 2
Recoverable 
for claims 
reinsured 1, 2
Total 1, 2
£’Million
£’Million
£’Million
Balance at 1 January 2023
49.0
5.6
54.6
Net reinsurance expense 1
(15.7)
10.7
(5.0)
Finance expenses from reinsurance contracts  
recognised in profit or loss 
(7.2)
–
(7.2)
Total changes in the statement of comprehensive income
(22.9)
10.7
(12.2)
Premiums paid
21.7
–
21.7
Reinsurance recapture 
(41.5)
–
(41.5)
Amounts received from reinsurers relating 
to incurred claims 2
–
(9.6)
(9.6)
Total cash flows
(19.8)
(9.6)
(29.4)
Balance at 31 December 2023
6.3
6.7
13.0
Current
6.7
Non-current
6.3
13.0
1	
Restated to better reflect the nature of the item resulting in: Net reinsurance expense £5.0 million negative in 
Remaining coverage component to £15.7 million negative; Net reinsurance expense £nil in Recoverable for claims 
reinsured to £10.7 million positive.
2	 Restated to better reflect the nature of the item resulting in: Amounts received from reinsurers relating to incurred 
claims £10.7 million negative in Remaining coverage component to £nil; Amounts received from reinsurers relating 
to incurred claims £1.1 million positive in Recoverable for claims reinsured to £9.6 million negative.
All of the above resulted in a net nil impact on profit and net assets for the year.
172
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17. Insurance contract liabilities and reinsurance assets continued
Reconciliation of the measurement components
Estimates of 
present value of 
future cash flows
Risk adjustment 
for non-
financial risk
CSM 
Total
£’Million
£’Million
£’Million
£’Million
Balance at 1 January 2024
–
1.1
5.2
6.3
Net reinsurance expense
(22.3)
(0.3)
–
(22.6)
Finance income from reinsurance 
contracts recognised in profit or loss
0.6
(0.1)
–
0.5
Total changes in the statement 
of comprehensive income
(21.7)
(0.4)
–
(22.1)
Premiums paid
19.9
–
–
19.9
Total cash flows
19.9
–
–
19.9
Balance at 31 December 2024
(1.8)
0.7
5.2
4.1
Estimates of 
present value of 
future cash flows 1, 2
Risk adjustment 
for non-
financial risk
CSM 
Total 1, 2 
£’Million
£’Million
£’Million
£’Million
Balance at 1 January 2023
35.7
5.1
8.2
49.0
Net reinsurance expense 1 
(15.4)
(0.5)
0.2
(15.7)
Finance expenses from reinsurance 
contracts recognised in profit or loss
(0.5)
(3.5)
(3.2)
(7.2)
Total changes in the statement 
of comprehensive income
(15.9)
(4.0)
(3.0)
(22.9)
Premiums paid
21.7
–
–
21.7
Reinsurance recapture 
(41.5)
–
–
(41.5)
Amounts received from reinsurers 
relating to incurred claims 2 
–
–
–
–
Total cash flows
(19.8)
–
–
(19.8)
Balance at 31 December 2023
–
1.1
5.2
6.3
1	
Restated to better reflect the nature of the item resulting in: Net reinsurance expense £4.7 million negative 
in Estimates of present value of future cash flows to £15.4 million negative.
2	 Restated to better reflect the nature of the item resulting in: Amounts received from reinsurers relating to incurred 
claims £10.7 million negative in Estimates of present value of future cash flows to £nil.
All of the above resulted in a net nil impact on profit and net assets for the year.
All reinsurance contracts are measured using the fair value approach.
Reinsurance assets – Contractual service margin (CSM)
31 December 
2024
31 December 
2023
£’Million
£’Million
Less than 1 year
0.1
0.1
In 2 to 5 years
0.6
0.6
>5 years
4.5
4.5
Total CSM for reinsurance contracts
5.2
5.2
The analysis above shows the expected recognition of the CSM remaining at the end of the 
reporting year.
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17. Insurance contract liabilities and reinsurance assets continued
Assumptions used in the calculation of insurance contract liabilities and 
reinsurance assets
The principal assumptions used in the calculation of insurance contract liabilities and 
reinsurance assets are:
Assumption
Description
Interest rate
The valuation interest rate is calculated by reference to the long-term 
risk-free swap rate at the balance sheet date. The specific rates used are 
between 3.4% and 4.5% depending on the tax regime (2023: 2.9% and 4.7%).
Mortality
Mortality is based on Group experience and is set at 65% of the TM/F92 tables 
with an additional loading for smokers. 
Morbidity – 
critical illness
Morbidity is based on Group experience. There has been no change during 
2024. Sample annual rates per £ for a male non-smoker are:
Age
Rate
25
0.063%
35
0.111%
45
0.266%
Morbidity – 
permanent  
health insurance
Morbidity is based on Group experience. There has been no change during 
2024. Sample annual rates per £ income benefit for a male non-smoker are:
Age
Rate
25
0.228%
35
0.603%
45
1.308%
Expenses
Contract liabilities are calculated allowing for the actual costs of 
administration of the business.
Annual cost
Product
31 December 
2024
31 December 
2023
Onshore protection business
£35.69
£35.11 
Offshore protection business
£71.76
£69.72 
Persistency
Allowance is made for a best-estimate level of lapses within the calculation 
of the liabilities. There has been no change in rates during 2024. Sample 
annual lapse rates are:
Lapse
Product
All durations
Onshore protection business
9%
Offshore whole of life
8%
Offshore critical illness
13%
Risk adjustment
The risk adjustment is determined using a cost of capital approach with a 3% 
charge. There has been no change during 2024.
Sensitivity analysis
The table below sets out the sensitivity of the profit on insurance business and net assets to 
changes in key assumptions. The levels of sensitivity tested are consistent with those proposed 
in the EEV principles and reflect reasonable possible levels of change in the assumptions. 
The analysis reflects the change in the variable/assumption shown while all other variables/
assumptions are left unchanged. In practice variables/assumptions may change at the same 
time, as some may be correlated (for example, an increase in interest rates may also result 
in an increase in expenses if the increase reflects higher inflation). It should also be noted 
that in some instances sensitivities are non-linear. The sensitivity percentage has been applied 
in proportion to the assumption: for example, application of a 10% sensitivity to a withdrawal 
assumption of 8% will increase it to 8.8%.
Sensitivity analysis
Change in 
assumption
Change in 
profit 
before tax 
2024
Change in 
profit 
before tax 
 2023
Change in  
net assets
 2024
Change in 
net assets 
2023
Percentage
£’Million
£’Million
£’Million
£’Million
Interest rates
(1%) 
(5.5)
(6.5)
(4.2)
(5.0)
Mortality/morbidity
10%
(0.9)
(1.5)
(0.6)
(1.1)
A change in withdrawal rates and expense assumptions will have no material impact on 
insurance profit or net assets.
18. Other provisions and contingent liabilities
Complaints  
provision
Ongoing Service 
Evidence provision
Lease  
provision
Clawback 
provision
Total 
provisions 
£’Million
£’Million
£’Million
£’Million
£’Million
At 1 January 2023
29.7
–
13.3
3.0
46.0
Additional provisions
61.8
426.0
2.6
0.1
490.5
Utilised during the year
(21.0)
–
(0.8)
–
(21.8)
Release of provision
(14.4)
–
(0.2)
–
(14.6)
At 31 December 2023
56.1
426.0
14.9
3.1
500.1
Additional provisions
21.8
–
0.3
0.3
22.4
Utilised during the year
(24.9)
(18.5)
(0.1)
–
(43.5)
Impact of discounting
–
17.6
–
–
17.6
Release of provision
(35.3)
–
(1.0)
–
(36.3)
At 31 December 2024
17.7
425.1
14.1
3.4
460.3
Other provisions 
Complaints provision
The provision represents the best estimate of the complaint redress, based on complaints 
identified, an assessment of the proportion redressed; and an estimated cost of redress based 
on historic experience. A reasonably possible change of 10% in the key assumption, being the 
proportion requiring redress, would result in an increase/decrease of circa £1.4 million to the 
total complaints provision.
174
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18. Other provisions and contingent liabilities continued 
Ongoing Service Evidence provision
During 2023 the Group experienced elevated levels of complaints in connection with the 
delivery of historic ongoing advice services.
Given the claims experience, a skilled person was engaged to undertake an initial assessment 
of a statistically credible representative cohort of clients to explore whether issues raised by the 
complaints were replicated across the wider client base. Following the assessment, the Group 
committed to review the sub-population of clients that has been charged for ongoing servicing 
since the start of 2018 but where the evidence of delivery falls below the acceptable standard. Where 
the standard of evidence is deemed by the Group to be marginal the Group will invite clients to 
join the review (the ‘Opt-In population’), but where the standard of evidence is deemed to be poor 
the Group will include clients in the review unless instructed otherwise (the ‘Opt-Out population’). 
The provision that has been recognised includes an estimated refund of charges, together 
with interest at FOS rates, plus the administration costs associated with completing this work. 
Allowance is also made for discounting over the expected duration of the exercise. 
A provision of £426.0 million was recognised at 31 December 2023 with the best estimate 
assessment based on extrapolation of the experience of the statistically credible representative 
cohort of clients. 
IAS 37 and IAS 1 requires the Group to set out sensitivities. In compliance with these requirements, 
the following table sets out the potential change to the provision balance at 31 December 2024 
and 31 December 2023 if the key assumptions were to vary as described:
Sensitivity analysis
 Change in 
assumption
Change in profit/(loss) 
before tax
Favourable 
changes
Unfavourable 
changes
Percentage
£’Million
£’Million
Extrapolation from a representative cohort
– Variation in proportion of client population subject 
to the review 
2% 
22.0 
(22.0) 
Extrapolation from a representative cohort
– Variation in the level of charges, subject to refund 
10%
31.0 
(31.0) 
Opt-In response rate
– Variation in response rate
 10%
17.0 
(17.0)
Administration costs
– Change in estimation of the cost to fulfil the exercise 
(cost per claim)
 10%
12.0 
(12.0)
It is estimated that significantly all the provision will be utilised over a one-to-two-year period 
from the reporting date. 
Lease provision
The lease provision represents the value of expected future costs of reinstating leased property 
to its original condition at the end of the lease term. The estimate is based on the square 
footage of leased properties and typical costs per square foot of restoring similar buildings 
to their original state. The Group expects £1.3 million (2023: £1.5 million) of the provision to be 
utilised within one year. The majority of the provision relates to leased property with a maturity 
date of greater than five years.
Clawback provision
The clawback provision represents amounts due to third parties less amounts recovered from 
Partners. The provision is based on estimates of the indemnity commission that may be repaid. 
The Group expects to utilise the provision on a straight-line basis over four years.
With the exception of the Complaint and Ongoing Service Evidence provisions, it is considered 
that no reasonably possible level of changes in estimates would have a material impact on the 
value of the best estimate of the provisions. 
Contingent liabilities
Complaints and disputes 
The Group is committed to achieving good client outcomes but does, in the normal course 
of business receive complaints and claims. Also, and as described in the strategic report, the 
FCA continues to reinforce the need for firms to embed the Consumer Duty regulation and there 
remains a risk that we fail to provide quality suitable advice to clients, or that we fail to evidence 
the provision of good quality service and advice, which could result in regulatory sanction and/
or a need to refund or compensate clients. 
The costs, including legal costs, of these issues as they arise can be significant and where 
appropriate, provisions have been established in accordance with IAS 37. 
Guarantees
During the normal course of business, the Group may from time to time provide guarantees to 
Partners, clients or other third parties. However, based upon the information currently available 
to them, the Directors do not believe there are any guarantees which would have a material 
adverse effect on the Group’s financial position, and so the fair value of any guarantees has 
been assessed as £nil (2023: £nil).
For further information, see the list of principal risks and uncertainties in the risk and control 
management section of the strategic report.
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19. Borrowings and financial commitments
Borrowings
Borrowings are a liability arising from financing activities. The Group has two different types 
of borrowings: 
 

senior unsecured corporate borrowings which are used to manage working capital, 
bridge intra-Group cash flows and fund investment in the business
 

securitisation loan notes which are secured only on a legally segregated pool of the 
Group’s business loans to Partners, and hence are non-recourse to the Group’s other assets. 
Further information about business loans to Partners is provided in Note 15.
Senior unsecured corporate borrowings
31 December 
2024
31 December 
2023
£’Million
£’Million
Corporate borrowings: bank loans
250.0
50.0
Corporate borrowings: loan notes
138.3
151.1
Senior unsecured corporate borrowings
388.3
201.1
The primary senior unsecured corporate borrowings are: 
 

An undrawn revolving credit facility (RCF) of £345.0 million which is repayable at maturity 
in 2028 with variable interest rates. At 31 December 2024 the undrawn credit available under 
this facility was £345.0 million (2023: £295.0 million).
 

A fully drawn £250.0 million bridging facility, which is repayable at maturity in 2026 or 
sooner at the discretion of the Company with due notice, with variable interest rates.
 

A Note Purchase Agreement for £38.3 million. The notes are repayable in three equal 
instalments before maturity in 2027, with variable interest rates.
 

A Note Purchase Agreement for £100.0 million. The notes are repayable at maturity in 2031, 
with variable interest rates.
On 13 February 2025 the Group made an irrevocable commitment to repay all of the fully drawn 
£250.0 million bridging loan. The repayment is due on 27 February 2025.
The combined drawn carrying value of the senior unsecured corporate borrowings as at 
31 December 2024 is £388.3 million (2023: £201.1 million). The Group is required to comply with 
financial covenants that are linked to (i) balance sheet leverage, (ii) total FUM, (iii) a minimum 
level of net assets; and (iv) our Solvency II ratio at the end of each annual and interim reporting 
period. The Group has complied with these covenants throughout the reporting period. There 
are no indications that the Group would have difficulties complying with the covenants when 
they will be next tested at 30 June 2025.
Total borrowings
31 December 
2024
31 December
2023
£’Million
£’Million
Senior unsecured corporate borrowings
388.3
201.1
Senior tranche of non-recourse securitisation loan notes
128.5
50.3
Total borrowings
516.8
251.4
Current
41.3
62.0
Non-current
475.5
189.4
516.8
251.4
The senior tranche of securitisation loan notes are repayable over the expected life of the 
securitisation (estimated to be five years) with a variable interest rate. They are held by 
third-party investors and secured on a legally segregated portfolio of business loans to 
Partners, and on the other net assets of the securitisation entity SJP Partner Loans No.1 Limited. 
Holders of the securitisation loan notes have no recourse to the assets held by any other entity 
within the Group. For further information on business loans to Partners, including the sale of 
securitised business loans to Partners during the year, refer to Note 15. 
In addition to the senior tranche of securitisation loan notes, a junior tranche has been issued 
to another entity within the Group. The junior notes were eliminated on consolidation in the 
preparation of the Group financial statements and so do not form part of Group borrowings.
31 December 
2024
31 December 
2023
£’Million
£’Million
Junior tranche of non-recourse securitisation loan notes
48.2
20.9
Senior tranche of non-recourse securitisation loan notes
128.5
50.3
Total non-recourse securitisation loan notes
176.7
71.2
Backed by
Securitised business loans to Partners (see Note 15)
170.7
67.2
Other net assets of SJP Partner Loans No.1 Limited
6.0
4.0
Total net assets held by SJP Partner Loans No.1 Limited
176.7
71.2
176
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19. Borrowings and financial commitments continued
Movement in borrowings
Borrowings are liabilities arising from financing activities. The cash and non-cash movements 
in borrowings over the year are set out below, with the cash movements also set out in the 
consolidated statement of cash flows. 
Senior 
unsecured 
corporate 
borrowings
Senior  
tranche of 
securitisation 
loan notes
Total 
borrowings
Senior 
unsecured 
corporate 
borrowings
Senior  
tranche of 
securitisation 
loan notes
Total 
borrowings
2024
2024
2024
2023
2023
2023
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
Balance at 1 January
201.1
50.3
251.4
163.8
–
163.8
Additional borrowing 
during the year
360.0
113.8
473.8
175.0
58.1
233.1
Repayment of 
borrowings during the 
year
(172.8)
(35.3)
(208.1)
(137.7)
(7.1)
(144.8)
Costs on additional 
borrowings during 
the year
(0.7)
(1.0)
(1.7)
–
–
–
Unwind of borrowing costs 
(non-cash movement)
0.9
0.7
1.6
–
–
–
Reclassification of 
prepaid loan facility 
expense to prepayments
(0.2)
–
(0.2)
–
(0.7)
(0.7)
Balance at 31 December
388.3
128.5
516.8
201.1
50.3
251.4
The fair value of the outstanding borrowings is not materially different from amortised cost. 
Interest expense on borrowings is recognised within Finance costs in the consolidated 
statement of comprehensive income. 
Financial commitments
Guarantees
The Group guarantees loans provided by third parties to Partners. In the event of default on 
any individual Partner loan, the Group guarantees to repay the full amount of the loan, with the 
exception of Metro Bank. For this third-party the Group guarantees to cover losses up to 50% of 
the value to the total loans drawn. These loans are secured against the future income streams 
of the Partner. The value of the loans guaranteed is as follows:
Loans guaranteed
Facility
31 December 
2024
31 December 
2023
31 December 
2024
31 December 
2023
£’Million
£’Million
£’Million
£’Million
Bank of Scotland
12.3
19.6
16.0
35.0
Investec 
26.5
33.3
50.0
50.0
Metro Bank
10.6
17.6
35.0
50.0
NatWest
27.5
32.2
75.0
75.0
Santander 
171.4
186.5
206.6
189.1
Total loans
248.3
289.2
382.6
399.1
The fair value of these guarantees has been assessed as £nil (2023: £nil).
20. Financial risk 
Risk management objectives and risk policies
The Group’s financial risk can usefully be considered by looking at two categories of assets: 
 

Assets backing unit liabilities (see Note 14)
 

Shareholder assets.
In general, the policyholder bears the financial risk arising on assets backing the unitised 
business, and risk arising on shareholder assets is minimised through investment in liquid 
assets with a strong credit rating. 
Exposure to the following risks for the two categories of assets is analysed separately in the 
following sections, in line with the requirements of IFRS 7:
 

Credit risk
 

Liquidity risk
 

Market risk
 

Currency risk.
Credit risk is the risk of loss due to a debtor’s non-payment of a loan or other line of credit. 
Credit risk also arises from holdings of cash and cash equivalents, deposits and formal loans 
with banks and financial institutions. The Group has adopted a risk-averse approach to such 
risk and has a stated policy of not actively pursuing or accepting credit risk except when 
necessary to support other objectives. 
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20. Financial risk continued
Risk
Description
Management
Shareholders’ 
assets
Loss of assets 
or reduction 
in value.
Shareholder funds are predominantly invested in AAA-
rated unitised money market funds, which are classified 
as investments in Collective Investment Schemes (CIS), 
and deposits with approved banks, but may be invested 
in sovereign fixed interest securities such as UK gilts where 
regulatory constraints on other assets apply. Maximum 
counterparty limits are set for each company within the 
Group and aggregate limits are also set at a Group level. 
Reinsurance 
Failure of 
counterparty, 
or counterparty 
unable to meet 
liabilities.
Credit ratings of potential reinsurers must meet or exceed 
AA-. Consideration is also given to size, risk concentrations/
exposures and ownership in the selection of reinsurers. 
The Group also seeks to diversify its reinsurance credit 
risk through the use of a spread of reinsurers.
Business loans 
to Partners
Inability of Partners 
to repay loans or 
advances from the 
Group.
Loans and advances are managed in line with the Group’s 
secured lending policy. Loans are secured on the future 
renewal income stream expected from a Partner’s portfolio, 
and loan advances vary in relation to the projected future 
income of the relevant Partner. Outstanding balances are 
regularly reviewed and assessed on a conservative basis. 
Support is provided to help Partners manage their 
businesses appropriately. Expected credit losses are 
recognised as provisions against the loans.
Liquidity risk is the risk that the Group, although solvent, either does not have available sufficient 
financial resources to enable it to meet its obligations as they fall due, or can secure such 
resources only at excessive cost. The Group is averse to liquidity risk and seeks to minimise 
this risk by not actively pursuing it except where necessary to support other objectives.
Risk
Description
Management
Cash or  
expense 
requirement
A significant cash 
or expense 
requirement needs 
to be met at short 
notice.
The majority of free assets are invested in cash or cash 
equivalents and the cash position and forecast are 
monitored on a monthly basis. The Group also maintains 
a margin of free assets in excess of the minimum required 
solvency capital within its regulated entities. Further, the 
Group has established committed borrowing facilities 
(see Note 19) intended to further mitigate liquidity risk.
Market risk is the impact a fall in the value of equity or other asset markets may have on 
the business. The Group adopts a risk-averse approach to market risk, with a stated solvency 
policy of not actively pursuing or accepting market risk except where necessary to support 
other objectives. However, the Group accepts the risk that a fall in equity or other asset markets 
will reduce the level of annual management charge income derived from policyholder assets 
and the consequent risk of lower future profits.
The table below summarises the main market risks that the business is exposed to and the 
methods by which the Group seeks to mitigate them.
Risk
Description
Management
Client liabilities As a result of a reduction 
in equity values, the 
Group may be unable 
to meet client liabilities.
This risk is substantially mitigated by the Group’s 
strategic focus on unitised business, by not 
providing guarantees to clients on policy values 
and by the matching of assets and liabilities.
Retention
Loss of future profit on 
investment contracts 
due to more clients than 
anticipated withdrawing 
their funds, particularly 
as a result of poor 
investment performance.
Retention of investment contracts is closely 
monitored and unexpected experience 
variances are investigated. Retention has 
remained consistently strong throughout 2024 
despite the volatile market conditions 
experienced. 
New business
Poor performance in 
the financial markets 
in absolute terms, 
and relative to inflation, 
leads to existing and 
future clients rejecting 
investment in longer-
term assets.
The benefit to clients of longer-term equity 
investment as part of a diversified portfolio 
of assets is fundamental to our philosophy. 
Advice becomes even more important when 
market values fall, and greater attention is 
required to support and give confidence to 
existing and future clients in such circumstances. 
In addition, as controls against poor 
performance the Group monitors asset 
allocations across portfolios to ensure they are 
working as expected to meet long-term goals, 
and monitors funds against their objectives to 
ensure an appropriate level of investment risk. 
Where necessary, fund managers are changed.
The Group is not subject to any significant direct currency risk, since all material shareholder 
financial assets and financial liabilities are denominated in pounds Sterling. However, since 
future profits are dependent on charges based on funds under management (FUM), changes 
in FUM as a result of currency movements will impact future profits.
178
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20. Financial risk continued
Shareholder assets
Categories of financial assets and financial liabilities
The categories and carrying values of the shareholder financial assets and financial liabilities held in the Group’s statement of financial position are summarised in the table below.  
The impact of climate change does not have a material impact on the fair values of the assets summarised below.
31 December 2024
Financial 
assets at fair 
value through 
profit and loss
Financial 
liabilities at fair 
value through 
profit and loss
Financial 
assets 
measured at 
amortised cost
Financial 
liabilities 
measured at 
amortised cost
Total
£’Million
£’Million
£’Million
£’Million
£’Million
Financial assets 
Fixed income securities
8.6
–
–
–
8.6
Investment in Collective 
Investment Schemes 1
2,194.3
–
–
–
2,194.3
Other receivables 2
– Business loans to Partners
–
–
557.3
–
557.3
– Renewal income assets
121.0
–
–
–
121.0
– Other
–
–
760.9
–
760.9
Total other receivables
121.0
–
1,318.2
–
1,439.2
Cash and cash equivalents
–
–
352.6
–
352.6
Total financial assets 
2,323.9
–
1,670.8
–
3,994.7
Financial liabilities
Borrowings
–
–
–
516.8
516.8
Other payables
– Lease liabilities : properties
–
–
–
107.2
107.2
– Contingent consideration
–
5.3
–
–
5.3
– Other 
–
–
–
1,339.1
1,339.1
Total other payables
–
5.3
–
1,446.3
1,451.6
Total financial liabilities
–
5.3
–
1,963.1
1,968.4
31 December 2023
Financial 
assets at fair 
value through 
profit and loss
Financial 
liabilities at fair 
value through 
profit and loss
Financial 
assets 
measured at 
amortised cost
Financial 
liabilities 
measured at 
amortised cost
Total
£’Million
£’Million
£’Million
£’Million
£’Million
Financial assets 
Fixed income securities
8.2
–
–
–
8.2
Investment in Collective 
Investment Schemes 1
1,454.4
–
–
–
1,454.4
Other receivables 2
– Business loans to Partners
–
–
408.0
–
408.0
– Renewal income assets
138.3
–
–
–
138.3
– Other
–
–
1,155.4
–
1,155.4
Total other receivables
138.3
–
1,563.4
–
1,701.7
Cash and cash equivalents
–
–
285.4
–
285.4
Total financial assets 
1,600.9
–
1,848.8
–
3,449.7
Financial liabilities
Borrowings
–
–
–
251.4
251.4
Other payables
– Lease liabilities : properties
–
–
–
120.5
120.5
– Contingent consideration
–
3.2
–
–
3.2
– Other 
–
–
–
1,651.1
1,651.1
Total other payables
–
3.2
–
1,771.6
1,774.8
Total financial liabilities
–
3.2
–
2,023.0
2,026.2
1	
All assets included as shareholder investment in Collective Investment Schemes are holdings of high-quality, 
highly liquid money market funds, containing assets which are cash and cash equivalents.
2	 Other receivables exclude prepayments and advanced payments to Partners, which are not considered 
financial assets. 
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20. Financial risk continued
Income, expense, gains and losses arising from financial assets and financial liabilities
The income, expense, gains and losses arising from shareholder financial assets and financial liabilities are summarised in the table below: 
Year ended 31 December 2024
Financial 
assets at fair 
value through 
profit and loss
Financial 
assets 
measured at 
amortised cost 
Financial 
liabilities 
measured at 
amortised cost
Total
£’Million
£’Million
£’Million
£’Million
Financial assets 
Fixed income securities
1.1
–
–
1.1
Investment in Collective Investment Schemes
108.7
–
–
108.7
Other receivables
– Business loans to Partners
–
36.2
–
36.2
– Renewal income assets
(21.4)
–
–
(21.4)
Total other receivables
(21.4)
36.2
–
14.8
Cash and cash equivalents
–
15.5
–
15.5
Total financial assets 
88.4
51.7
–
140.1
Financial liabilities 
Borrowings
–
–
(33.0)
(33.0)
Other payables
– Lease liabilities: properties
–
–
(3.2)
(3.2)
– Other
–
–
(0.2)
(0.2)
Total other payables
–
–
(3.4)
(3.4)
Total financial liabilities
–
–
(36.4)
(36.4)
Year ended 31 December 2023
Financial 
assets at fair 
value through 
profit and loss
Financial 
assets 
measured at 
amortised cost
Financial 
liabilities 
measured at 
amortised cost
Total
£’Million
£’Million
£’Million
£’Million
Financial assets 
Fixed income securities
1.2
–
–
1.2
Investment in Collective Investment Schemes
60.6
–
–
60.6
Other receivables
– Business loans to Partners
–
22.1
–
22.1
– Renewal income assets
(7.1)
–
–
(7.1)
Total other receivables
(7.1)
22.1
–
15.0
Cash and cash equivalents
–
17.7
–
17.7
Total financial assets 
54.7
39.8
–
94.5
Financial liabilities
Borrowings
–
–
(13.9)
(13.9)
Other payables
– Lease liabilities: properties
–
–
(3.4)
(3.4)
Total other payables
–
–
(3.4)
(3.4)
Total financial liabilities
–
–
(17.3)
(17.3)
Losses on renewal income assets have been recognised within the investment return line in the 
statement of comprehensive income.
Fair value estimation
Financial assets and liabilities which are held at fair value in the financial statements are 
required to have disclosed their fair value measurements by level of the following fair value 
measurement hierarchy:
 

quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1)
 

inputs other than quoted prices included within Level 1 that are observable for the asset or 
liability, either directly (that is, as prices) or indirectly (that is, derived from prices) (Level 2)
 

inputs for the asset or liability that are not based on observable market data (that is, 
unobservable inputs) (Level 3).
180
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20. Financial risk continued
The following table presents the Group’s shareholder assets and liabilities measured at fair value.
31 December 2024
Level 1
Level 2
Level 3
Total 
balance
£’Million
£’Million
£’Million
£’Million
Financial assets 
Fixed income securities
8.6
–
–
8.6
Investment in Collective Investment Schemes 1
2,194.3
–
–
2,194.3
Renewal income assets
–
–
121.0
121.0
Total financial assets 
2,202.9
–
121.0
2,323.9
Financial liabilities
Contingent consideration
–
–
5.3
5.3
Total financial liabilities
–
–
5.3
5.3
31 December 2023
Level 1
Level 2
Level 3
Total 
balance
£’Million
£’Million
£’Million
£’Million
Financial assets 
Fixed income securities
8.2
–
–
8.2
Investment in Collective Investment Schemes 1
1,454.4
–
–
1,454.4
Renewal income assets
–
–
138.3
138.3
Total financial assets 
1,462.6
–
138.3
1,600.9
Financial liabilities
Contingent consideration
–
–
3.2
3.2
Total financial liabilities
–
–
3.2
3.2
1	
All assets included as shareholder investment in Collective Investment Schemes are holdings of high-quality, highly 
liquid unitised money market funds, containing assets which are cash and cash equivalents. 
The fair value of financial instruments traded in active markets is based on quoted bid prices 
at the reporting date. These instruments are included in Level 1. Level 2 financial assets and 
liabilities are valued using observable prices for identical current arm’s-length transactions.
The renewal income assets are Level 3 and are valued using a discounted cash flow technique 
and the assumptions outlined in Note 15. The effect of applying reasonably possible alternative 
assumptions of a movement of 200bps on the discount rate and a 10% movement in the lapse 
rate would result in an unfavourable change in valuation of £10.0 million (2023: £12.4 million) 
and a favourable change in valuation of £12.0 million (2023: £15.1 million), respectively.
The contingent consideration liability is classified as Level 3 and is valued based on the terms 
set out in the various sale and purchase agreements. Given the nature of the valuation basis the 
effect of applying reasonably possible alternative assumptions would result in an unfavourable 
change of £nil (2023: £nil) and favourable change of £5.3 million (2023: £3.2 million).
There were no transfers between Level 1 and Level 2 during the year, nor into or out of Level 3. 
The following tables present the changes in Level 3 financial assets and liabilities at fair value 
through the profit and loss:
Financial assets
Renewal income assets
2024
2023
£’Million
£’Million
Balance at 1 January
138.3
115.5
Additions during the year
4.8
32.0
Disposals during the year
(0.7)
(2.1)
Unrealised losses recognised in the statement of comprehensive 
income
(21.4)
(7.1)
Balance at 31 December
121.0
138.3
Unrealised losses on renewal income assets are recognised within investment return in the 
consolidated statement of comprehensive income.
Financial liabilities
Contingent consideration
2024
2023
£’Million
£’Million
Balance at 1 January
3.2
8.3
Additions during the year
3.4
3.2
Payments made during the year
(1.3)
(6.7) 
Released during the year
–
(1.6)
Balance at 31 December
5.3
3.2
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20. Financial risk continued
Credit risk
The following table sets out the maximum credit risk exposure and ratings of shareholder 
financial and other assets which are susceptible to credit risk:
31 December 2024
AAA
AA
A
BB
Unrated
Total
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
Fixed income securities
–
8.6
–
–
–
8.6
Investment in Collective 
Investment Schemes 1
2,194.3
–
–
–
–
2,194.3
Other receivables
–
10.8
–
–
1,428.4
1,439.2
Cash and cash equivalents
–
187.9
164.7
–
–
352.6
Total
2,194.3
207.3
164.7
–
1,428.4
3,994.7
31 December 2023
AAA
AA
A
BB
Unrated
Total
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
Fixed income securities
–
8.2
–
–
–
8.2
Investment in Collective 
Investment Schemes 1
1,454.4
–
–
–
–
1,454.4
Other receivables
–
6.7
–
–
1,695.0
1,701.7
Cash and cash equivalents
–
74.2
211.2
–
–
285.4
Total
1,454.4
89.1
211.2
–
1,695.0
3,449.7
1	
Investment of shareholder assets in Collective Investment Schemes refers to investment in unitised money market 
funds, containing assets which are cash and cash equivalents.
Other receivables includes £557.3 million (2023: £408.0 million) of business loans to Partners, 
which are interest-bearing (linked to Bank of England base rate plus a margin), repayable in 
line with the terms of the loan contract and secured against the future renewal income streams 
of the respective Partners. 
Impairment of these loans is determined using the expected loss model set out in IFRS 9. 
Expected credit losses are based on the historic levels of loss experienced on business loans 
to Partners, with due consideration given to forward-looking information. A range of factors, 
including the nature or type of the loan and the security held, are taken into account in 
calculating the provision. 
The loan balance is presented net of a £8.5 million provision (2023: £4.8 million); see Note 15. 
The movement in the impairment provision will reflect utilisation of the existing provision during 
the year, but the overall cost of business loans to Partners (including new provisions) recognised 
within administration expenses in the statement of comprehensive income during the year 
was a charge of £6.8 million (2023: £8.9 million). 
182
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20. Financial risk continued
Contractual maturity and liquidity analysis
The following table sets out the contractual maturity analysis of the Group’s financial assets and financial liabilities. All financial liabilities are undiscounted:
31 December 2024
Up to 1 year
1 to 5 years 
Over 5 years
Total
£’Million
£’Million
£’Million
£’Million
Financial assets
Fixed income securities
8.6
–
–
8.6
Investment in Collective Investment Schemes
2,194.3
–
–
2,194.3
Other receivables
– Business loans to Partners
88.1
247.8
221.4
557.3
– Renewal income
23.1
52.2
45.7
121.0
– Other
760.9
–
–
760.9
Total other receivables
872.1
300.0
267.1
1,439.2
Cash and cash equivalents
352.6
–
–
352.6
Total financial assets
3,427.6
300.0
267.1
3,994.7
Financial liabilities
Borrowings 
58.4
389.7
141.8
589.9
Other payables
– Lease liabilities: properties
14.6
60.6
74.1
149.3
– Contingent consideration
2.3
3.0
–
5.3
– Other
1,281.7
48.0
18.0
1,347.7
Total other payables
1,298.6
111.6
92.1
1,502.3
Total financial liabilities
1,357.0
501.3
233.9
2,092.2
31 December 2023
Up to 1 year 1
1 to 5 years 1
Over 5 years 1
Total 1
£’Million
£’Million
£’Million
£’Million
Financial assets
Fixed income securities
8.2
–
–
8.2
Investment in Collective Investment Schemes
1,454.4
–
–
1,454.4
Other receivables
– Business loans to Partners
120.9
253.7
33.4
408.0
– Renewal income
22.1
51.7
64.5
138.3
– Other
1,155.4
–
–
1,155.4
Total other receivables
1,298.4
305.4
97.9
1,701.7
Cash and cash equivalents
285.4
–
–
285.4
Total financial assets
3,046.4
305.4
97.9
3,449.7
Financial liabilities
Borrowings
75.8
127.3
119.2
322.3
Other payables
– Lease liabilities: properties 1
15.2
65.0
83.0
163.2
– Contingent consideration
1.3
1.9
–
3.2
– Other
1,581.6
58.0
22.5
1,662.1
Total other payables
1,598.1
124.9
105.5
1,828.5
Total financial liabilities
1,673.9
252.2
224.7
2,150.8
1	
Restated to reflect undiscounted future cash outflows.
Sensitivity analysis to market risks
Financial assets and liabilities held outside unitised funds primarily consist of fixed interest 
securities, units in money market funds, cash and cash equivalents, and other accounting 
assets and liabilities. The fixed interest securities are short-term and are held as an alternative 
to cash. Similarly, cash held in unitised money market funds and at bank is valued at par and 
is unaffected by movement in interest rates. Other assets and liabilities are similarly unaffected 
by market movements. 
As a result of these combined factors, the Group’s financial assets and liabilities held outside 
unitised funds are not materially subject to market risk, and movements at the reporting date 
in interest rates and equity values have an immaterial impact on the Group’s profit after tax 
and equity. However, future profits from annual management charges may be affected by 
movements in interest rates and equity values. 
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20. Financial risk continued
Unit liabilities and associated assets
Categories of financial assets and financial liabilities
Assets held to cover unit liabilities are summarised in Note 14, and all are held at fair value 
through profit or loss. Equities, investments in unit trusts which sit within investment in Collective 
Investment Schemes, and derivative financial assets are required to be held at fair value 
through profit or loss by IFRS 9, as they are equity instruments or derivatives. All other assets 
held to cover unit liabilities are elected to be held at fair value through profit or loss to match 
the fair value through profit or loss classification which is required for unit liabilities. They are 
designated as such upon initial recognition.
Income, expense, gains and losses arising from financial assets, investment properties 
and financial liabilities
The income, expense, gains and losses arising from financial assets, investment properties and 
financial liabilities are summarised in the table below: 
31 December 
2024
31 December 
2023
£’Million
£’Million
Financial assets and investment properties
Investment properties
48.0
20.0
Other assets backing unit liabilities
15,594.6
13,013.4
Total financial assets and investment properties
15,642.6
13,033.4
Financial liabilities1
Unit liabilities
(15,652.1)
(13,038.4)
Total financial liabilities
(15,652.1)
(13,038.4)
1	
None of the change in the fair value of financial liabilities at fair value through profit or loss is attributable to 
changes in their credit risk.
The investment properties figure of £48.0 million for the year ended 31 December 2024 (2023: 
£20.0 million) includes direct operating expenses of £9.5 million (2023: £5.0 million). 
Gains/(losses) have been recognised within the investment return line in the statement of 
comprehensive income.
Fair value estimation
Financial assets and liabilities which are held at fair value in the financial statements are 
required to have disclosed their fair value measurements, split by level in the fair value 
measurement hierarchy. The following table presents the Group’s unit liabilities and associated 
assets measured at fair value:
31 December 2024
Level 1
Level 2
Level 3
Total balance
£’Million
£’Million
£’Million
£’Million
Financial assets and investment properties
Investment property
–
–
892.3
892.3
Equities
129,554.8
–
994.2
130,549.0
Fixed income securities
6,938.3
19,059.7
111.9
26,109.9
Investment in Collective Investment Schemes
23,447.1
–
11.3
23,458.4
Derivative financial assets
–
2,812.8
–
2,812.8
Cash and cash equivalents
5,311.3
–
–
5,311.3
Total financial assets and investment properties
165,251.5
21,872.5
2,009.7
189,133.7
Financial liabilities
Investment contract benefits
–
141,038.8
–
141,038.8
Derivative financial liabilities
–
3,052.1
–
3,052.1
Net asset value attributable to unit holders
44,699.5
–
–
44,699.5
Total financial liabilities 
44,699.5
144,090.9
–
188,790.4
31 December 2023
Level 1
Level 2
Level 3
Total balance
£’Million
£’Million
£’Million
£’Million
Financial assets and investment properties
Investment property
–
–
1,110.3
1,110.3
Equities
115,134.5
–
1,627.0
116,761.5
Fixed income securities
6,883.7
20,006.3
346.5
27,236.5
Investment in Collective Investment Schemes
12,505.7
–
7.4
12,513.1
Derivative financial assets
–
3,420.6
–
3,420.6
Cash and cash equivalents
5,918.9
–
–
5,918.9
Total financial assets and investment properties
140,442.8
23,426.9
3,091.2
166,960.9
Financial liabilities
Investment contract benefits
–
123,149.8
–
123,149.8
Derivative financial liabilities
–
3,073.0
–
3,073.0
Net asset value attributable to unit holders
40,536.5
–
–
40,536.5
Total financial liabilities 
40,536.5
126,222.8
–
166,759.3
In respect of the derivative financial liabilities, £158.8 million of collateral had been posted as at 
31 December 2024 (2023: £181.3 million), comprising cash and treasury bills, in accordance with 
the terms and conditions of the derivative contracts. 
The fair value of financial instruments traded in active markets is based on quoted bid prices 
at the reporting date. These instruments are included in Level 1. 
184
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

20. Financial risk continued
The Group closely monitors the valuation of assets in markets that have become less liquid. 
Determining whether a market is active requires the exercise of judgement and is determined 
based upon the facts and circumstances of the market for the instrument being measured. 
Where it is determined that there is no active market, fair value is established using a valuation 
technique. The techniques applied incorporate relevant information available and reflect 
appropriate adjustments for credit and liquidity risks. These valuation techniques maximise 
the use of observable market data where it is available and rely as little as possible on entity-
specific estimates. The relative weightings given to differing sources of information and the 
determination of non-observable inputs to valuation models can require the exercise of 
significant judgement.
If all significant inputs required to fair-value an instrument are observable, the instrument is 
included in Level 2. If one or more of the significant inputs is not based on observable market 
data, the instrument is included in Level 3.
Note that all of the resulting fair value estimates are included in Level 2, except for certain 
equities, fixed income securities, investments in Collective Investment Schemes and investment 
properties as detailed below.
Specific valuation techniques used to value Level 2 financial assets and liabilities include 
the use of observable prices for identical current arm’s-length transactions, specifically:
 

the fair value of fixed income securities is determined by inputs including interest rates 
and market-observable yield curves of similar instruments in the market
 

the fair value of unit-linked liabilities is assessed by reference to the underlying net asset 
value of the Group’s unitised investment funds, determined on a bid value basis, at the 
reporting date
 

the Group’s derivative financial instruments are valued using valuation techniques 
commonly used by market participants. These consist of discounted cash flow and option 
pricing models, which typically incorporate observable market data, principally interest 
rates, basis spreads, foreign exchange rates, equity prices and counterparty credit.
Specific valuation techniques used to value Level 3 financial assets and liabilities include:
 

the use of unobservable inputs, such as expected rental values and equivalent yields
 

other techniques, such as discounted cash flow and historic lapse rates, which are used 
to determine fair value for the remaining financial instruments.
There were no transfers between Level 1 and Level 2 during the year.
Transfers into and out of Level 3 portfolios
The Group’s policy is to recognise transfers into and out of levels as of the end of each reporting 
period except for material transfers which are recognised as of the date of the event or change 
in circumstances that caused the transfer. Transfers out of Level 3 portfolios arise when inputs 
that could have a significant impact on the instrument’s valuation become market‑observable; 
conversely, transfers into the portfolios arise when consistent sources of data cease to 
be available.
Transfers in of certain investments in Collective Investment Schemes occur when asset 
valuations can no longer be obtained from an observable market price; e.g. where they have 
become illiquid, in liquidation, suspended, etc. The converse is true if an observable market 
price becomes available. 
The following table presents the changes in Level 3 financial assets and liabilities at fair value 
through the profit and loss:
2024
Investment 
property
Fixed 
income 
securities 
Equities
Collective 
Investment 
Schemes
£’Million
£’Million
£’Million
£’Million
Balance at 1 January 2024
1,110.3
346.5
1,627.0
7.4
Transfer into Level 3
–
4.8
–
4.0
Additions during the year
15.8
33.9
62.7
–
Disposed during the year
(230.5)
(270.2)
(724.4)
(0.5)
(Losses)/gains recognised in the income statement
(3.3)
(3.1)
28.9
0.4
Balance at 31 December 2024
892.3
111.9
994.2
11.3
Realised (losses)/gains
(95.3)
(2.0)
177.6
–
Unrealised gains/(losses)
92.0
(1.1)
(148.7)
0.4
(Losses)/gains recognised in the income statement
(3.3)
(3.1)
28.9
0.4
2023
Investment 
property
Fixed 
income 
securities 
Equities
Collective 
Investment 
Schemes
£’Million
£’Million
£’Million
£’Million
Balance at 1 January 2023
1,294.5
366.4
1,592.0
3.9
Transfer into Level 3
–
26.7
–
4.0
Additions during the year
10.1
25.9
227.1
–
Disposed during the year
(149.4)
(58.2)
(225.0)
(0.4)
(Losses)/gains recognised in the income statement
(44.9)
(14.3)
32.9
(0.1)
Balance at 31 December 2023
1,110.3
346.5
1,627.0
7.4
Realised (losses)/gains 
(39.0)
7.4
(4.4)
–
Unrealised (losses)/gains
(5.9)
(21.7)
37.3
(0.1)
(Losses)/gains recognised in the income statement
(44.9)
(14.3)
32.9
(0.1)
Unrealised and realised (losses)/gains for all Level 3 assets are recognised within investment 
return in the statement of comprehensive income.
sjp.co.uk
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185
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

20. Financial risk continued
Level 3 valuations
Investment property
At 31 December 2024 the Group held £892.3 million (2023: £1,110.3 million) of investment property, 
all of which is classified as Level 3 in the fair value hierarchy. It is initially measured at cost 
including related acquisition costs and subsequently valued at least monthly by professional 
external valuers at the properties’ respective fair values at each reporting date. The fair values 
derived are based on anticipated market values for the properties in accordance with guidance 
issued by the Royal Institution of Chartered Surveyors, being the estimated amount that would 
be received from a sale of the assets in an orderly transaction between market participants. 
The valuation of investment property is inherently subjective as it requires, among other factors, 
assumptions to be made regarding the ability of existing tenants to meet their rental obligations 
over the entire life of their leases; the estimation of the expected rental income into the future; 
the assessment of a property’s potential to remain as an attractive technical configuration to 
existing and prospective tenants in a changing market; and a judgement on the attractiveness 
of a building, its location and the surrounding environment.
31 December 2024
Investment property classification
Office
Industrial
Retail and leisure
All
Gross ERV (per sq ft)1
Range
£31.00 to £120.00
£5.50 to £24.00
£1.86 to £80.00
£1.86 to £120.00
Weighted average
£49.70
£14.46
£13.96
£17.70
True equivalent yield
Range
4.7% to 10.5%
4.6% to 7.0%
5.7% to 9.1%
4.7% to 10.5%
Weighted average
6.8%
5.6%
7.3%
6.3%
31 December 2023
Investment property classification
Office
Industrial
Retail and leisure
All
Gross ERV (per sq ft)1
Range
£29.50 to £110.00 £5.25 to £24.00
£2.50 to £97.54
£2.50 to £110.00
Weighted average
£49.58
£13.74
£13.53
£16.89
True equivalent yield
Range
4.7% to 10.3%
5.0% to 6.8%
6.2% to 13.9%
4.7% to 13.9%
Weighted average
7.0%
5.6%
7.8%
6.7%
1	
Equivalent rental value (per square foot).
Fixed income securities and equities
At 31 December 2024 the Group held £111.9 million (2023: £346.5 million) in private credit 
investments, and £994.2 million (2023: £1,628.3 million) in private market investments through 
the St. James’s Place Diversified Assets (FAIF) Unit Trust. These are recognised within fixed 
income securities and equities, respectively, in the consolidated statement of financial position. 
They are measured at fair value, with the best evidence of the fair value at initial recognition 
being the transaction price, i.e. the fair value of the consideration given or received. Following 
initial recognition a monthly valuation process occurs which includes verification by suitably 
qualified professional external valuers, who are members of various industry bodies including 
the British Private Equity and Venture Capital Association. 
The fair values of the private credit investments are principally determined using two 
valuation methods:
1. 	 The shadow rating method, which assigns a shadow credit rating to the debt-issuing entity 
and determines an expected yield with reference to observable yields for comparable 
companies with a public credit rating in the loan market. 
2. 	 The weighted average cost of capital (WACC) method, which determines the debt-issuing 
entity’s WACC with reference to observable market comparatives. 
The expected yield and WACC are used as the discount rates to calculate the present value 
of the expected future cash flows under the shadow rating and WACC methods respectively, 
which is taken to be the fair value.
The fair values of the private market investments are principally determined using two 
valuation methods: 
1. 	 A market approach with reference to suitable market comparatives.
2. 	 An income approach using discounted cash flow analysis which assesses the fair value 
of each asset based on its expected future cash flows. 
The output of each method for both the private credit and private market investments is a 
range of values, from which the mid-point is selected to be the fair value in the majority of 
cases. The mid-point will not be selected if further information is known about an investment 
which cannot be factored into the valuation method used. A weighting is assigned to the values 
determined following each method to determine the final valuation. 
The valuations are inherently subjective as they require a number of assumptions to be made, 
such as determining which entities provide suitable market comparatives and their relevant 
performance metrics (for example earnings before interest, tax, depreciation and amortisation), 
determining appropriate discount rates and cash flow forecasts to use in models, the weighting 
to apply to each valuation methodology, and the point in the range of valuations to select as 
the fair value.
Sensitivity of Level 3 valuations
Investment in Collective Investment Schemes
The valuations of certain investments in Collective Investment Schemes are based on the latest 
observable price available. Whilst such valuations are sensitive to estimates, it is believed that 
changing the price applied to a reasonably possible alternative would not change the fair 
value significantly.
Investment property
As set out on the left of this page, investment property is initially measured at cost including 
related acquisition costs and subsequently valued at least monthly by professional external 
valuers at the properties’ respective fair values at each reporting date. The following table sets 
out the effect of applying reasonably possible alternative assumptions, being a 10% movement 
in estimated rental value and a 50bps movement in relative yield, to the valuation of the 
investment properties. Any change in the value of investment property is matched by an 
associated movement in the policyholder liability, and therefore would not impact the 
shareholder net assets.
186
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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Financial statements
Other information

20. Financial risk continued
Investment property 
significant unobservable inputs
Carrying 
value
Effect of reasonably possible 
alternative assumptions
Favourable  
changes
Unfavourable  
changes
£’Million
£’Million
£’Million
31 December 2024
Expected rental value/relative yield
892.3
1,064.5
747.0
31 December 2023
Expected rental value/relative yield
1,110.3
1,314.4
938.9
Fixed income securities and equities
As set out on the previous page, the fair values of the Level 3 fixed income securities and 
equities are selected from the valuation range determined through the monthly valuation 
process. The following table sets out the effect of valuing each of the assets at the high and low 
point of the range. As with investment property, any change in the value of these fixed income 
securities or equities is matched by an associated movement in the policyholder liability, and 
therefore would not impact on the shareholder net assets.
Carrying 
value
Effect of reasonably possible 
alternative assumptions
Favourable  
changes
Unfavourable  
changes
£’Million
£’Million
£’Million
31 December 2024
Fixed income securities
111.9
115.6
108.1
Equities
994.2
1,128.1
911.7
31 December 2023
Fixed income securities
346.5
351.9
340.7
Equities
1,627.0
1,813.0
1,449.2
Credit risk
Credit risk relating to unit liabilities is borne by the unit holders.
Contractual maturity and liquidity analysis
Unit liabilities (and the associated assets) are deemed to have a maturity of up to one year 
since they are repayable and transferable on demand. In practice the contractual maturities 
of the assets may be longer than one year, but the majority of assets held within the unit-linked 
and unit trust funds are highly liquid and the Group also actively monitors fund liquidity.
Sensitivity analysis to market risks
The majority of the Group’s business is unitised and the direct associated market risk is 
therefore borne by unit holders. For completeness, we note that there is an indirect risk 
associated with market performance as future shareholder income is dependent upon 
markets; however, the direct risk has been mitigated through the Group’s approach to 
matching assets and liabilities.
21. Cash generated from operations
Note
Year ended  
31 December 
2024
Year ended  
31 December 
2023 1
£’Million
£’Million
Cash flows from operating activities
Profit before tax for the year
1,049.1
439.6
Adjustments for:
Amortisation of purchased value of in-force business
11
3.2
3.2
Amortisation of computer software
11
22.4
15.4
Depreciation
12
23.4
24.0
Impairment of goodwill
11
10.3
–
Loss on disposal of computer software
11
–
0.8
Loss on disposal of property and equipment, including leased 
assets
12
4.1
2.3
Gain on disposal of subsidiary
–
(1.2)
Share-based payment charge
24
11.2
4.9
Interest income 1
(236.6)
(168.6)
Interest expense
9
36.4
17.3
(Decrease)/increase in provisions
18
(39.8)
454.1
Exchange rate (gains)/losses
(0.2)
2.3
(165.6)
354.5
Changes in operating assets and liabilities
Decrease in deferred acquisition costs 
11
18.2
32.2
Decrease in investment property
218.0
184.2
Increase in other investments
(23,738.7)
(21,077.2)
Increase in investments in associates
(3.5)
–
(Increase)/decrease in reinsurance assets
(1.9)
41.6
Decrease/(increase) in other receivables
310.3
(14.2)
Increase in insurance contract liabilities
22.6
25.5
Increase in financial liabilities (excluding borrowings)
17,868.1
15,991.8
Decrease in deferred income
11
(22.0)
(38.9)
(Decrease)/increase in other payables
(246.1)
206.2
Increase in net assets attributable to unit holders
4,163.0
3,908.1
(1,412.0)
(740.7)
Cash (used in)/generated from operations
(528.5)
53.4
1	
Restated to reclassify £60.6 million money market fund interest from interest income to interest received, which had 
been misclassified.
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187
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

22. Capital management and allocation
The Group’s capital management policy, set by the Board, is to maintain a strong capital base 
in order to:
 

protect clients’ interests
 

meet regulatory requirements
 

protect creditors’ interests 
 

create shareholder value through support for business development.
The policy requires that each subsidiary manages its own capital, in particular to maintain 
regulatory solvency, in the context of a Group capital plan. Any capital in excess of planned 
requirements is returned to the Group’s Parent Company, St. James’s Place plc, normally by 
way of dividends. The Group capital position is monitored by the Audit Committee on behalf 
of the St. James’s Place plc Board.
Regulatory capital
The Group’s capital management policy is, for each subsidiary, to hold the higher of:
 

the capital required by any relevant supervisory body, uplifted by a specified margin 
to absorb changes 
 

the capital required based on the Company’s internal assessment. 
For our insurance companies, we hold capital based on our own internal assessment, 
recognising the regulatory requirement. For other regulated companies we generally 
hold capital based on the regulatory requirement uplifted by a specified margin.
The following entities are subject to regulatory supervision and have to maintain a minimum 
level of regulatory capital:
Entity
Regulatory body and jurisdiction
Capstone Financial (HK) Limited
Securities and Futures Commission 
(Hong Kong):  
Insurance Authority (Hong Kong)
Perennial Financial Management Limited 
FCA: Personal Investment Firm
Policy Services Limited 
FCA: Personal Investment Firm
Rowan Dartington & Co Limited
FCA: Investment Firm
St. James’s Place (Hong Kong) Limited
Securities and Futures Commission 
(Hong Kong):  
Insurance Authority (Hong Kong)
St. James’s Place (Middle East) Limited
Dubai Financial Services Authority
St. James’s Place International 
(Hong Kong) Limited
Insurance Authority (Hong Kong)
St. James’s Place International plc
Central Bank of Ireland: Life Insurance Business
St. James’s Place Investment 
Administration Limited
FCA: Investment Firm
St. James’s Place Partnership Services Limited
FCA: Consumer Credit Firm
St. James’s Place (Singapore) Private Limited 
Monetary Authority of Singapore: Member 
of the Association of Financial Advisers
St. James’s Place UK plc
PRA and FCA: Long-term insurance business
St. James’s Place Unit Trust Group Limited
FCA: UCITS Management Company
St. James’s Place Wealth Management plc
FCA: Personal Investment Firm
188
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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Financial statements
Other information

22. Capital management and allocation continued
In addition, the St. James’s Place Group is regulated as an insurance group under Solvency II, 
with the PRA as the lead regulator. More information about the capital position of the Group 
under Solvency II regulations is set out in the separate Solvency and Financial Condition Report 
document. The overall capital position for the Group at 31 December 2024, assessed on the 
standard formula basis, is presented in the following table: 
31 December 
2024
31 December 
2023 
£’Million
£’Million
IFRS total assets
194,875.1
172,293.1
Less Solvency II valuation adjustments and unit-linked liabilities 
(193,434.5)
(171,160.1)
Solvency II net assets
1,440.6
1,133.0
Solvency II value of in-force (VIF)
2,992.4
2,485.2
Risk margin
(373.0)
(318.4)
Own funds (A)
4,060.0
3,299.8
Standard formula SCR (B)
(2,104.1)
(1,727.7)
Solvency II free assets
1,955.9
1,572.1
Solvency II ratio (A/B)
193%
191%
The solvency ratio after payment of the proposed Group final dividend is 190% at 31 December 
2024 (31 December 2023: 188%). 
31 December 
2024
31 December 
2023
£’Million
£’Million
Solvency II net assets
1,440.6
1,133.0
Less: management solvency buffer (MSB)
(548.4)
(529.5)
Excess of free assets over MSB
892.2
603.5
An overall internal capital assessment is required for insurance groups. This is known as an 
ORSA (Own Risk and Solvency Assessment) and is described in more detail in the ORSA section 
within the risk and control management section. 
The regulatory capital requirements of companies within the Group, and the associated 
solvency of the Group, are assessed and monitored by the Finance Oversight Group with 
oversight by the Audit Committee on behalf of the Group Board. Ultimate responsibility for 
individual companies’ regulatory capital lies with the relevant subsidiary boards.
For the year ended 31 December 2024, we reviewed the level of our MSB and maintained the MSB 
for the Life businesses at £355.0 million (2023: £355.0 million). There has been no other material 
change in the level of capital requirements of individual companies during the year, nor in 
the Group’s management of capital. All regulated entities exceeded the minimum solvency 
requirements at the reporting date and during the year. See section 3 of the financial review 
for further information.
IFRS capital composition
The principal forms of capital are included in the following balances on the consolidated 
statement of financial position: 
31 December 
2024
31 December 
2023
£’Million
£’Million
Share capital
81.6
82.3
Share premium
233.9
233.9
Capital redemption reserve
0.7
–
Shares in trust reserve
(10.2)
(0.7)
Miscellaneous reserves
2.5
2.5
Retained earnings
965.3
665.4
Shareholders’ equity
1,273.8
983.4
Non-controlling interests
(0.1)
0.1
Total equity
1,273.7
983.5
The above assets do not all qualify as regulatory capital. The required minimum regulatory 
capital, and analysis of the assets that qualify as regulatory capital, is outlined in section 3 of 
the financial review, which demonstrates that the Group has met its internal capital objectives. 
The Group and its individually regulated operations have complied with all externally and 
internally imposed capital requirements throughout the year.
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

23. Share capital, earnings per share and dividends
Share capital
Number of 
ordinary shares
Called-up 
share capital 
£’Million
At 1 January 2023
544,235,757
81.6
– Issue of shares
–
–
– Exercise of options
4,369,037
0.7
At 31 December 2023
548,604,794
82.3
– Issue of shares
–
–
– Exercise of options
–
–
– Shares repurchased in the buy-back programme
(4,590,083)
(0.7)
At 31 December 2024
544,014,711
81.6
Ordinary shares have a par value of 15 pence per share (2023: 15 pence per share) and are 
fully paid.
Included in the called-up share capital are 4,876,364 (2023: 3,411,743) shares held in the 
Shares in trust reserve with a nominal value of £0.7 million (2023: £0.5 million). The shares 
are held by the SJP Employee Benefit Trust and the St. James’s Place 2010 Share Incentive 
Plan Trust to satisfy certain share-based payment schemes. The Trustees of the SJP Employee 
Benefit Trust retain the right to dividends on the shares held by the Trust but have chosen to 
waive their entitlement to the dividends on 2,135,521 shares at 31 December 2024 and 1,896,985 
shares at 31 December 2023. The trustees of St. James’s Place 2010 Share Incentive Plan Trust 
retain the right to dividends on forfeited shares held by the Trust but have chosen to waive 
their entitlement to the dividend on 1,034 shares at 31 December 2024 (2023: 556).
Share capital increases are included within the exercise of options line of the table above 
where they relate to the Group’s share-based payment schemes. Other share capital increases 
are included within the issue of shares line.
During the year, the Company repurchased and cancelled 4,590,083 shares (2023: nil) for a 
total consideration of £32.9 million (2023: £nil) and incurred transaction costs of £0.2 million 
(2023: £nil). The cancelled shares, which had a nominal value of £0.7 million (2023: £nil), have 
been reflected as a decrease in share capital with a corresponding increase in the capital 
redemption reserve as required by the Companies Act 2006.
The number of shares reserved for issue under options and contracts for sale of shares, 
including terms and conditions, is included within Note 24.
Earnings per share
Year ended 
31 December 
2024
Year ended 
31 December 
2023
£’Million
£’Million
Earnings
Profit/(loss) after tax attributable to equity shareholders  
(for both basic and diluted EPS) 
398.4
(10.1)
Million
Million
Weighted average number of shares
Weighted average number of ordinary shares in issue (for basic EPS)
545.4
547.6
Adjustments for outstanding share options
3.6
8.8
Weighted average number of ordinary shares (for diluted EPS)
549.0
556.4
Pence
Pence
Earnings per share (EPS)
Basic earnings per share
73.0
(1.8)
Diluted earnings per share
72.6
(1.8)
Dividends
The following dividends have been paid by the Group:
Year ended 
31 December 
2024
Year ended 
31 December 
2023
Year ended 
31 December 
2024
Year ended 
31 December 
2023
Pence per 
share
Pence per 
share
£’Million
£’Million
Final dividend in respect of 2022
–
37.19
–
203.1
Interim dividend in respect of 2023
–
15.83
–
86.5
Final dividend in respect of 2023
8.00
–
43.8
–
Interim dividend in respect of 2024
6.00
–
32.8
–
Total dividends
14.00
53.02
76.6
289.6
In respect of 2024 the Directors have recommended a 2024 final dividend of 12.00 pence per 
share. This amounts to £65.3 million based on the number of shares in issue on 31 December 
2024 and will, subject to shareholder approval at the Annual General Meeting, be paid on 
23 May 2025 to those shareholders on the register as at 11 April 2025.
In addition, under the authority granted by shareholders at the 2024 Annual General Meeting, 
the Directors have resolved to undertake a final share buy-back programme in respect to 2024, 
committing to purchase shares up to a maximum value of £92.6 million. The share buy-back will 
commence on 28 February 2025. This is in addition to the interim share buy-back in respect to 
2024 of £32.9 million, which is referred to on the left of this page. 
190
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

24. Share-based payments
During the year ended 31 December 2024, the Group operated a number of different equity-
settled and cash-settled share-based payment arrangements, which are aggregated as follows:
Share option schemes
 

Save As You Earn (SAYE) Plan – this is an equity-settled scheme that is available to all 
employees where individuals may contribute up to £300 per month over the three-year 
vesting period to purchase shares at a price not less than 80% of the market price at 
the date of the invitation to participate. A total of 3,204,991 (2023: 587,793) SAYE options 
were granted across two grants made on 22 March 2024 and 25 September 2024 
(2023: 23 March 2023). There are no other vesting conditions.
 

Associate Partner Plan – this is an equity-settled scheme that was launched during 2017 
whereby Partners and advisers are entitled to purchase a set number of shares in the future 
at the market price at the date of the invitation if they meet the required business volumes 
over the following three years. No grants were made in 2024 (2023: nil).
 

Executive Performance Share Plan – the Group Remuneration Committee may make 
awards of performance options to the Executive Directors and other senior managers. 
Two thirds of options awarded to Executive Directors are subject to an earnings growth 
condition(s) of the Group and one third of options awarded to Executive Directors are subject 
to a comparative total shareholder return condition, both measured over a three-year 
performance period. Further information regarding the vesting conditions of the earnings-
growth-dependent and total-shareholder-return-dependent portions of the award is given 
in the Report of the Group Remuneration Committee. Awards made to senior managers are 
typically subject to the same performance conditions as the awards to Executive Directors. 
Alternatively, awards made to senior managers may be subject to personal performance 
conditions. This is predominantly an equity-settled scheme. A total of 3,394,380 (2023: 1,863,029) 
options were granted under the Performance Share Plan across two grants made 
on 25 March 2024 and 27 November 2024 (2023: three grants made on 3 May 2023, 
24 October 2023 and 27 November 2023).
 

Buyout Awards – under these plans recently recruited Executive Directors or members of 
the Group Executive Committee have been awarded conditional and performance related 
shares. The vesting of conditional awards is subject to employment related conditions. 
Performance awards include both Group and external performance conditions. The Group 
performance targets are outlined in the details of the Executive Performance Share Plan 
above and in the Report of the Group Remuneration Committee. The external performance 
conditions are the original performance conditions relating to forfeited awards which had 
an outstanding performance period of less than two years at the time of award. The plans 
are predominantly equity-settled. 241,181 (2023: nil) awards were granted under the Buyout 
award plans on 10 December 2024 (2023: N/A).
Share awards
 

Share Incentive Plan (SIP) – this is an equity-settled scheme, available to all employees, 
where individuals may invest up to an annual limit of £1,800 of pre-tax salary in 
St. James’s Place plc shares, to which the Group will add a further 10%. The vesting period 
is three years; however, if the shares are held for five years they may be sold free of income 
tax or capital gains tax. There are no other vesting conditions. A total of 19,385 (2023: 7,695) 
shares were granted under the SIP on 25 March 2024 (2023: 24 March 2023).
 

Executive Deferred Bonus Plan (DBP) – under these plans the deferred element of the 
annual bonus is used to purchase shares at market value in the Company. The shares are 
held in trust over the three-year vesting period and may be subject to further non-market-
based performance conditions. The plans are predominantly equity-settled. A total of 
1,079,020 (2023: 575,481) shares were granted under the Deferred Bonus Plan on 25 March 2024 
(2023: 24 March 2023).
 

Restricted Share Plan – under this plan employees are awarded performance-related 
shares with the vesting condition being linked to Group funds under management. 
The plan is predominantly equity-settled. A total of 576,010 (2023: 231,859) awards were 
granted under the Restricted Share Plan on 25 March 2024 (2023: 24 March 2023). 
Share options and awards outstanding under the various share-based payment schemes 
set out above at 31 December 2024 amount to 17.6 million shares (2023: 11.9 million). Of these, 
2.8 million (2023: 2.8 million) are under option to Partners and advisers of the St. James’s Place 
Partnership, 11.6 million (2023: 8.2 million) are under option to Executive Directors and senior 
management (including 1.1 million (2023: 0.8 million) under option to Directors as disclosed in 
the Directors’ remuneration report) and 3.2 million (2023: 0.9 million) are under option through 
the SAYE and SIP schemes. These are exercisable on a range of future dates.
sjp.co.uk
St. James’s Place plc  Annual Report and Accounts 2024
191
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

24. Share-based payments continued
Financial assumptions underlying the calculation of fair value
The fair value expense has been based on the fair value of the instruments granted, as calculated using appropriate derivative pricing models.  
The table below shows the weighted average assumptions and models used to calculate the grant-date fair value of each award:
Valuation model
SAYE Plan 3
Share  
Incentive Plan
Executive 
Deferred Bonus
Executive 
Performance 
Share Plan 3,4
Restricted 
Share Plan
Buyout Awards 
– Conditional
Buyout 
Awards – 
Performance4,5
Black-Scholes
Black-Scholes
Black-Scholes
Monte Carlo
 Monte Carlo
Black-Scholes
Monte Carlo
Awards in 2024
Fair value (pence)
114.2/266.4
470.0
470.0
105.3/418.8
403.3
864.0
194.0/770.0
Share price (pence)
458.6/725.0
470.0
470.0
470.0
470.0
864.0
864.0
Exercise price (pence)
405.0/578.0
–
–
–
–
–
–
Expected volatility (% per annum) 1
36.9/39.9
N/A
N/A
36.9
N/A
N/A
36.9
Expected dividends (% per annum) 2
5.2/1.9
–
–
5.1
5.1
–
5.1
Risk-free interest rate (% per annum)
3.91/3.74
N/A
N/A
4
N/A
N/A
4.0
Expected life (years)
3.5
3
3
3
3
1-6
3-6
Volatility of competitors (% per annum)
N/A
N/A
N/A
20-69
N/A
N/A
20-69
Correlation with competitors (%)
N/A
N/A
N/A
32
N/A
N/A
32
Valuation model
SAYE Plan 3
Share  
Incentive Plan
Executive 
Deferred Bonus
Executive 
Performance 
Share Plan 3, 4
Restricted 
Share Plan
Buyout Awards 
– Conditional
Buyout Awards 
– Performance
Black-Scholes
Black-Scholes
Black-Scholes
Monte Carlo
 Monte Carlo
Black-Scholes
Monte Carlo
Awards in 2023
Fair value (pence)
314.4
1,191.0
1,173.5 655.0/1,184.5
1,028.0
N/A
N/A
Share price (pence)
1,191.0
1,191.0
1,173.5
1,184.5
1,173.5
N/A
N/A
Exercise price (pence)
988.0
–
–
–
–
N/A
N/A
Expected volatility (% per annum) 1
34
N/A
N/A
31
N/A
N/A
N/A
Expected dividends (% per annum) 2
4.4
–
–
4.5
4.5
N/A
N/A
Risk-free interest rate (% per annum)
3.4
N/A
N/A
N/A
N/A
N/A
N/A
Expected life (years)
3.5
3
3
3
3
N/A
N/A
Volatility of competitors (% per annum)
N/A
N/A
N/A
21-66
N/A
N/A
N/A
Correlation with competitors (%)
N/A
N/A
N/A
20
N/A
N/A
N/A
1	
Expected volatility is based on an analysis of the Company’s historical share price volatility over a period which is commensurate with the expected term of the options or the awards.
2	 For schemes where dividends are payable on the shares during the vesting period, the dividend yield assumption in the Black-Scholes option pricing model is set at zero. 
3 	 The awards made under the Executive Performance Share Plan are dependent upon earnings growth in the Company (two-thirds of the award) and a total shareholder return of 
a comparator group of companies (one-third of the award). This results in having two fair values for each of the awards made in the table above: the first being in relation to the 
comparator total shareholder return, which is a market-based performance condition and so valued using a Monte Carlo simulation; and the second relating to the Company’s 
earnings growth, which is a non-market-based performance condition and so valued using the Black-Scholes model.
4 	 The awards made under the Executive Performance Share Plan and Buyout Awards – Performance, to recently recruited Executive Directors or members of the Group Executive 
Committee (GEC), are subject to a two-year holding period once the award has vested. This results in discounted fair values for the Executive Director and GEC population of 
105.3/418.8 (2023: 594.6/1,073.9) to reflect the reduced marketability of the awards.
5 	 The awards made under Buyout Awards – Performance are significantly dependent upon earnings growth in the Company (two-thirds of the award) and a total shareholder 
return of a comparator group of companies (one-third of the award). This results in having two fair values for each of the awards made in the table above, the first being in 
relation to the comparator total shareholder return which is a market-based performance condition and so valued using a Monte Carlo simulation, and the second relating 
to the Company’s earnings growth, which is a non-market-based performance condition and so valued using the Black-Scholes model. 
192
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

24. Share-based payments continued
Share option schemes
Year ended  
31 December 
2024
Year ended  
31 December 
2024
Year ended  
31 December
2023
Year ended  
31 December
2023
Number
of options
Weighted
average
exercise price
Number
of options
Weighted
average
exercise price
SAYE Plan
Outstanding at start of year
862,956
£10.26
1,139,731
£9.76
Granted
3,204,991
£4.20
587,793
£9.88
Forfeited
(882,952)
£9.32
(498,775)
£10.23
Exercised
–
–
(365,793)
£8.14
Outstanding at end of year
3,184,995
£4.43
862,956
£10.26
Exercisable at end of year
8,829
£12.81
–
–
Associate Partner Plan
Outstanding at start of year
2,842,183
£10.91
2,909,183
£10.91
Granted
–
–
–
–
Forfeited
(7,500)
£10.83
(28,500)
£10.88
Exercised
–
–
(38,500)
£10.83
Outstanding at end of year
2,834,683
£10.91
2,842,183
£10.91
Exercisable at end of year
2,834,683
£10.91
2,842,183
£10.91
The average share price during the year was 639.4 pence (2023: 997.5 pence).
The SAYE Plan options outstanding at 31 December 2024 had exercise prices of 940 pence 
(1,643 options), 1,281 pence (8,829 options), 1,111 pence (38,173 options), 988 pence (61,068 options), 
405 pence (2,793,731 options) and 578 pence (281,551 options), and a weighted average 
remaining contractual life of 2.3 years.
The options outstanding under the Associate Partner Plan at 31 December 2024 had an exercise 
price of 1,083 pence (2,388,958 options) and 1,135 pence (445,725 options), and a weighted 
average remaining contractual life of nil years.
Share awards
All share awards under the below schemes have exercise prices of nil.
Year ended  
31 December 
2024
Year ended  
31 December
2023
Number
of shares
Number 
of shares
Share Incentive Plan
Outstanding at start of year
38,707
39,249
Granted
19,385
7,695
Forfeited
–
–
Exercised
(5,068)
(8,237)
Outstanding at end of year
53,024
38,707
Exercisable at end of year
–
10,558
Executive Deferred Bonus Plan
Outstanding at start of year
1,091,624
985,271
Granted
1,079,020
575,481
Forfeited
(57,294)
(469,128)
Exercised
–
–
Outstanding at end of year
2,113,350
1,091,624
Exercisable at end of year
–
–
Executive Performance Share Plan
Outstanding at start of year
6,660,214
7,373,170
Granted
3,394,380
1,863,029
Forfeited
(1,405,649)
(562,733)
Exercised
(364,701)
(2,013,252)
Outstanding at end of year
8,284,244
6,660,214
Exercisable at end of year
2,230,261
2,616,406
Restricted Share Plan
Outstanding at start of year
417,973
197,291
Granted
576,010
231,859
Forfeited
(72,960)
(11,177)
Exercised
–
–
Outstanding at end of year
921,023
417,973
Exercisable at end of year
–
–
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193
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

24. Share-based payments continued
Year ended  
31 December 
2024
Year ended  
31 December
2023
Number
of shares
Number 
of shares
Buyout Awards – conditional
Outstanding at start of year
–
–
Granted
149,372
–
Forfeited
–
–
Exercised
–
–
Outstanding at end of year
149,372
–
Exercisable at end of year
–
–
Buyout Awards – performance
Outstanding at start of year
–
–
Granted
91,809
–
Forfeited
–
–
Exercised
–
–
Outstanding at end of year
91,809
–
Exercisable at end of year
–
–
Early exercise assumptions
An allowance has been made for the impact of early exercise once options have vested in the 
SAYE Plan, where all option holders are assumed to exercise half-way through the six-month 
exercise window.
Allowance for performance conditions
The Executive Performance Share Plan includes a market-based performance condition 
based on the Company’s total shareholder return relative to an index of comparator 
companies. The impact of this performance condition has been modelled using Monte Carlo 
simulation techniques, which involve running many thousands of simulations of future share 
price movements for both the Company and the comparator index. For the purpose of these 
simulations it is assumed that the share price of the Company and the comparator index 
are 32% (2023: 20%) correlated and that the comparator index has volatilities ranging between 
20% per annum and 69% per annum (2023: 21% per annum and 66% per annum).
The performance condition is based on the Company’s performance relative to the comparator 
index over a three-year period commencing on 1 January each year. The fair-value calculations 
for the awards that were made in 2024 therefore include an allowance for the actual performance 
of the Company’s share price relative to the index over the period between 1 January 2024 and 
the various award dates.
Charge to the consolidated statement of comprehensive income
The table below sets out the charge to the consolidated statement of comprehensive income in 
respect of the share-based payment awards:
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Equity-settled share-based payment expense
11.2
5.4
Cash-settled share-based payment expense
0.2
(0.3)
Total share-based payment expense
11.4
5.1
Liabilities recognised in the statement of financial position
The liabilities recognised in the statement of financial position in respect of the cash-settled 
share-based payment awards, and National Insurance obligations arising from share-based 
payment awards, are as follows. These liabilities are included within other payables on the face 
of the statement of financial position. None of the liability in respect of cash-settled share-
based payment awards at 31 December 2024 or 31 December 2023 is in respect of vested 
cash-settled share-based payments.
31 December 
2024
31 December 
2023
£’Million
£’Million
Liability for cash-settled share-based payments
1.5
1.2
Liability for employer National Insurance contributions  
on cash-settled and equity-settled share-based payments
4.8
3.5
194
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

25. Interests in unconsolidated entities
Unconsolidated structured entities
The Group operates investment vehicles, such as unit trusts. Clients are able to invest in 
these directly, but also indirectly through products offered by St. James’s Place UK plc and 
St. James’s Place International plc. As a result, the Group’s insurance companies can be 
significant investors in the unit trusts. Note 2 sets out the judgements inherent in determining 
when the Group controls, and therefore consolidates, the relevant investment vehicles. 
The majority of the risk from a change in the value of the Group’s investment in unconsolidated 
unit trusts is matched by a change in unit holder liabilities. The maximum exposure to loss, 
prior to considering unit holder liabilities, is equal to the carrying value of the investment. 
This is recognised within investments in Collective Investment Schemes. 
The following unit trust is not consolidated within the Group financial statements; however, 
the Group does act as the fund manager of this unit trust.
Percentage of  
ownership interest
Principal place 
of business
Nature of 
relationship
Measurement 
method
Net asset value  
 as at 31 December
2024
2023
2024
2023
%
%
£’Million
£’Million
St. James’s Place 
Property Unit Trust
1.47
1.21
United 
Kingdom
Manager of 
unit trust
Fair value 
through 
profit or loss
586.8
786.7
As at 31 December 2024 the value of the Group’s interests in St. James’s Place Property Unit Trust 
was £8.6 million (2023: £9.6 million).
26. Interests in other entities
Principal subsidiaries
Investment Holding Companies
St. James’s Place Wealth Management Group Limited 1
St. James’s Place DFM Holdings Limited 1
Life Assurance
St. James’s Place UK plc
St. James’s Place International plc (incorporated in Ireland) 2
Unit Trust Management
St. James’s Place Unit Trust Group Limited
Unit Trust Administration 
and ISA Management
St. James’s Place Investment Administration Limited
Distribution
St. James’s Place Wealth Management plc
Management Services
St. James’s Place Management Services Limited 3
Treasury Company
St. James’s Place Partnership Services Limited 
Adviser Acquisitions
St. James’s Place Acquisition Services Limited
Asia Distribution
St. James’s Place International Distribution Limited
Discretionary Fund Management
Rowan Dartington & Co. Limited
1	
Directly held by St. James’s Place plc.
2	 The Company also operates a branch in Singapore.
3	 The Company also operates a branch in the Republic of Ireland.
Ongoing solvency requirements within the life assurance, unit trust and financial services 
companies of the Group restrict their ability to distribute all their distributable reserves.
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

26. Interests in other entities continued
Included below is a full list of the entities within the St. James’s Place plc Group at 31 December 2024:
Entity
Company 
number
Registered office
Country of 
incorporation
Principal activity
Audit  
exemption
Cabot Portfolio Nominees Limited
03636010
2610 The Quadrant, Aztec West, Almondsbury, Bristol, England, BS32 4AQ
England and Wales
Nominee company
Yes
Capstone Financial (HK) Limited
1256431
8F Kailey Tower, 16 Stanley Street Central, Hong Kong
Hong Kong
Financial advice
No
CGA Financial & Investment Services Limited
02666180
*
England and Wales
Financial advice
Yes
Dartington Portfolio Nominees Limited
01489542
2610 The Quadrant, Aztec West, Almondsbury, Bristol, England, BS32 4AQ
England and Wales
Nominee company
Yes
Edwards Wealth Ltd
09229694
*
England and Wales
Financial advice
Yes
Fortura Financial Partners Limited  
(previously Tivoli Private Clients Limited)
14320641
*
England and Wales
Financial advice
Yes
Future Proof Limited
07608319
*
England and Wales
Financial advice
Yes
Ian Cockbain Wealth Management Limited
04639701
*
England and Wales
Financial advice
Yes
Lewington Wealth Management Limited
04290504
*
England and Wales
Financial advice
Yes
Linden House Financial Services Limited
02990295
*
England and Wales
Financial advice
Yes
M.H.S. (Holdings) Limited
00559995
*
England and Wales
Non-trading
Yes
Perennial Financial Management Limited 
04609753
*
England and Wales
Financial advice
Yes
Policy Services Limited
SC230167
Oracle Campus, Blackness Road, Linlithgow, West Lothian, EH49 7BF, 
United Kingdom
Scotland
Financial advice
No
Reflect Financial Limited 
04373946
*
England and Wales
Financial advice
Yes
Rowan Dartington & Co. Limited
02752304
*
England and Wales
Stockbroker and 
investment manager
No
Rowan Dartington Holdings Limited
07470226
*
England and Wales
Holding company
Yes
SJP Legacy Holdings Ltd 
SC492906
Oracle Campus, Blackness Road, Linlithgow, West Lothian, EH49 7BF, 
United Kingdom
Scotland
Holding company
Yes
SJP Partner Loans No. 1 Limited
11390901
10th Floor, 5 Churchill Place, London, E14 5HU, United Kingdom 
England and Wales
Securitisation
No
St. James’s Place (Hong Kong) Limited
275275
1st Floor, Henley Building, 5 Queen’s Road Central, Hong Kong
Hong Kong
Overseas distribution
No
St. James’s Place (Middle East) Limited
6826
Gate District Precinct Building 03, Unit Precinct 3-7th Floor-Units 706, 707 
& 708 Level 7, Dubai International Financial Centre, United Arab Emirates, 
PO Box 507256
United Arab 
Emirates
Overseas distribution
No
St. James’s Place (PCP) Limited
02706684
*
England and Wales
Transaction and servicing 
of SJP income streams
Yes
St. James’s Place (Singapore) Private Limited
200406398R
1 Raffles Place, #15‑61 One Raffles Place, 048616, Singapore 
Singapore
Financial advice
No
196
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

Entity
Company 
number
Registered office
Country of 
incorporation
Principal activity
Audit  
exemption
St. James’s Place Acquisition Services Limited
07730835
*
England and Wales
Adviser acquisitions
Yes
St. James’s Place Corporate Secretary Limited
09131866
*
England and Wales
Corporate secretary
Yes
St. James’s Place DFM Holdings Limited
09687687
*
England and Wales
Holding company
Yes
St. James’s Place International (Hong Kong) Limited
2207694
1st Floor, Henley Building, 5 Queen’s Road Central, Hong Kong
Hong Kong
Life assurance
No
St. James’s Place International Distribution Limited
08798683
*
England and Wales
Holding company
Yes
St. James’s Place International plc
185345
Fleming Court, Flemings Place, Dublin 4, Ireland
Ireland
Life assurance
No
St. James’s Place Investment Administration Limited
08764231
*
England and Wales
Unit trust administration 
and ISA manager
No
St. James’s Place Management Services Limited
02661044
*
England and Wales
Management services
No
St. James’s Place Nominees Limited
08764214
*
England and Wales
Nominee company
Yes
St. James’s Place Partnership Services Limited
08201211
*
England and Wales
Treasury company
No
St. James’s Place UK plc
02628062
*
England and Wales
Life assurance
No
St. James’s Place Unit Trust Group Limited
00947644
*
England and Wales
Unit trust management
No
St. James’s Place Wealth Management (Shanghai) 
Limited
1511517
1st Floor, Henley Building, 5 Queen’s Road Central, Hong Kong
Hong Kong
Overseas distribution
No
St. James’s Place Wealth Management Group Limited 
02627518
*
England and Wales
Holding company
No
St. James’s Place Wealth Management International 
Pte. Ltd
201323453N
1 Raffles Place, #15-61 One Raffles Place, 048616, Singapore 
Singapore
Holding company
No
St. James’s Place Wealth Management plc
04113955
*
England and Wales
UK distribution
No
Technical Connection Limited
03178474
*
England and Wales
Tax and advisory services Yes
Tring Financial Management Limited
05487108
*
England and Wales
Policy administration
Yes
Virtue Money Limited
SC346827
Oracle Campus, Blackness Road, Linlithgow, West Lothian, EH49 7BF, 
United Kingdom
Scotland
Holding company
Yes
* 	 Indicates that the registered office is St. James’s Place House, 1 Tetbury Road, Cirencester, Gloucestershire, GL7 1FP.
26. Interests in other entities continued
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St. James’s Place plc  Annual Report and Accounts 2024
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Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
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Financial statements
Other information

26. Interests in other entities continued
Where indicated in the table, subsidiaries of St. James’s Place plc have taken advantage, 
or are expected to take advantage, of the exemption from statutory audit granted by section 
479A of the Companies Act 2006. In accordance with section 479C, St. James’s Place plc has 
guaranteed all the outstanding liabilities as at 31 December 2024 of these companies.
All Group companies have an accounting reference date of 31 December. The tax residency 
of each subsidiary is the same as the country of incorporation.
100% of the equity share capital is held for the subsidiaries listed in the preceding table, with 
the exception of:
 

SJP Partner Loans No. 1 Limited (11390901), where 100% of the equity share capital is held by a 
third-party entity outside the Group. Note that all assets and liabilities of SJP Partner Loans 
No.1 Limited are restricted and ring-fenced from the other assets and liabilities of the Group.
 

Lewington Wealth Management Limited (04290504) where 25% of the equity share capital 
is held by a third-party entity outside the Group. 
Following an assessment of control in accordance with IFRS 10 it was determined that SJP 
Partner Loans No. 1 Limited and Lewington Wealth Management Limited are controlled by 
the Group and thus consolidated.
In addition, the Group financial statements consolidate the following unit trusts, 
all of which are registered in England and Wales. The registered address of the unit 
trust manager, St. James’s Place Unit Trust Group Limited, is St. James’s Place House, 
1 Tetbury Road, Cirencester, Gloucestershire GL7 1FP, United Kingdom.
St. James’s Place Adventurous Growth Unit Trust
St. James’s Place Adventurous International Growth Unit Trust
St. James’s Place Asia Pacific Unit Trust
St. James’s Place Balance InRetirement Unit Trust 
St. James’s Place Balanced Growth Unit Trust
St. James’s Place Balanced International Growth Unit Trust
St. James’s Place Balanced Managed Unit Trust
St. James’s Place Conservative Growth Unit Trust 
St. James’s Place Conservative International Growth Unit Trust 
St. James’s Place Continental European Unit Trust
St. James’s Place Corporate Bond Unit Trust
St. James’s Place Diversified Assets (FAIF) Unit Trust
St. James’s Place Diversified Bond Unit Trust
St. James’s Place Emerging Markets Equity Unit Trust
St. James’s Place Global Absolute Return Unit Trust
St. James’s Place Global Emerging Markets Unit Trust
St. James’s Place Global Equity Unit Trust
St. James’s Place Global Government Bond Unit Trust 
St. James’s Place Global Government Inflation Linked Bond Unit Trust 
St. James’s Place Global Growth Unit Trust
St. James’s Place Global High Yield Bond Unit Trust 
St. James’s Place Global Quality Unit Trust
St. James’s Place Global Smaller Companies Unit Trust
St. James’s Place Global Unit Trust
St. James’s Place Global Value Unit Trust
St. James’s Place Greater European Progressive Unit Trust
St. James’s Place Growth InRetirement Unit Trust
St. James’s Place International Equity Unit Trust
St. James’s Place Investment Grade Corporate Bond Unit Trust
St. James’s Place Japan Unit Trust
St. James’s Place Managed Growth Unit Trust
St. James’s Place Money Market Unit Trust
St. James’s Place North American Unit Trust
St. James’s Place Polaris 1 Unit Trust
St. James’s Place Polaris 2 Unit Trust
St. James’s Place Polaris 3 Unit Trust
St. James’s Place Polaris 4 Unit Trust
St. James’s Place Prudence InRetirement Unit Trust 
St. James’s Place Strategic Income Unit Trust
St. James’s Place Strategic Managed Unit Trust
St. James’s Place Sustainable & Responsible Equity Unit Trust
St. James’s Place UK Equity Income Unit Trust 
St. James’s Place UK Unit Trust
St. James’s Place Worldwide Income Unit Trust
198
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

26. Interests in other entities continued
Individually immaterial associates
The Group also has interests in individually immaterial associates that are accounted for using 
the equity method.
31 December 
2024
31 December 
2023
£’Million
£’Million
Aggregate carrying value of individually immaterial associates
21.9
10.2
Aggregate amounts of the Group’s share of total 
comprehensive income
0.3
0.1
27. Related-party transactions
Transactions with associates and non-wholly-owned subsidiaries
Associates
Outstanding at the year-end were business loans of £11.9 million (2023: £2.9 million) to 
associates of the Group. During the year £8.9 million (2023: £1.6 million) was advanced and 
£4.3 million (2023: £1.8 million) was repaid. Business loans to associates are interest-bearing 
(linked to the Bank of England base rate plus a margin) and repayable in line with the terms 
of the loan contract. Interest of £0.6 million was received during 2024 (2023: £nil).
In addition, commission, advice fees and other payments of £10.0 million were paid 
(2023: £2.3 million paid), under normal commercial terms, to associates of the Group. 
The outstanding amount at 31 December 2024 was £0.7 million payable (2023: £0.5 million 
payable).
Non-wholly owned subsidiaries
Commission, advice fees and other payments of £4.3 million were paid (2023: £3.8 million paid), 
under normal commercial terms, to non-wholly-owned Group companies. The outstanding 
amount at 31 December 2024 was £0.5 million payable (2023: £0.6 million payable).
Transactions with key management personnel
Key management personnel have been defined as the Board of Directors and members 
of the Group Executive Committee. The remuneration paid to the Board of Directors of 
St. James’s Place plc is set out in the Directors’ remuneration report, in addition to the 
disclosure in this note. 
The Directors’ remuneration report also sets out transactions with the Directors under the 
Group’s share-based payment schemes, together with details of the Directors’ interests in 
the share capital of the Company.
Compensation of key management personnel is as follows:
Year ended  
31 December 
2024
Year ended  
31 December 
2023
£’Million
£’Million
Short-term employee benefits
10.2
5.0
Post-employment benefits
0.6
0.5
Share-based payments
(0.7)
0.2
Total
10.1
5.7
The total value of Group FUM held by related parties of the Group as at 31 December 2024 
was £25.2 million (2023: £17.9 million). The total value of St. James’s Place plc dividends paid 
to related parties of the Group during the year was £0.2 million (2023: £1.0 million).
During 2022 the Group acquired Edwards Wealth Ltd, under normal commercial terms, from 
key management personnel and their connected parties. As at 31 December 2024 there was 
deferred contingent consideration outstanding of £nil (2023: £nil), with £nil deferred contingent 
consideration paid during the year (2023: £3.2 million).
Commission, advice fees and other payments of £1.3 million (2023: £1.3 million) were paid, under 
normal commercial terms, to St. James’s Place advisers who were related parties by virtue of 
being connected persons with key management personnel. The outstanding amount payable 
at 31 December 2024 was £0.1 million (2023: £nil).
Outstanding at the year-end were Partner loans of £nil (2023: £nil) due from St. James’s Place 
advisers who were related parties by virtue of being connected persons with key management 
personnel. The Group either advanced, or guaranteed, these loans. During the year £nil (2023: £nil) 
was advanced and £nil (2023: £0.1 million) was repaid by advisers who were related parties. 
28. Events after the end of the reporting period
On 13 February 2025 the Group made an irrevocable commitment to repay all of the fully drawn 
£250.0 million bridging loan. The repayment is due on 27 February 2025.
sjp.co.uk
St. James’s Place plc  Annual Report and Accounts 2024
199
Notes to the consolidated financial statements under International Financial Reporting Standards continued
Strategic report
Governance
Financial statements
Other information

Design to be reviewed
Parent Company 
financial statements
Parent Company statement  
of financial position 	
 200
Parent Company statement  
of changes in equity 	
 201
Notes to the Parent Company  
financial statements 	
 202
Note
As at  
31 December  
2024
As at  
31 December  
2023
£’Million
£’Million
Investment in subsidiaries
3
2,102.4
1,576.2
Current assets
Amounts owed by Group undertakings
7
274.8
143.8
Corporation tax assets
0.1
–
Other receivables
0.1
–
Current liabilities
Corporation tax liabilities
–
(5.0)
Net current assets
275.0
138.8
Amounts due to Group undertakings
7
(201.3)
–
Net assets
2,176.1
1,715.0
Equity
Share capital
4
81.6
82.3
Share premium 
233.9
233.9
Capital redemption reserve
4
0.7
–
Share option reserve
290.7
279.5
Miscellaneous reserves
0.1
0.1
Retained earnings
1,569.1
1,119.2
Total shareholders’ funds
2,176.1
1,715.0
In publishing the Parent Company financial statements, the Company has taken advantage 
of the exemption in section 408 of the Companies Act 2006 not to present its individual income 
statement and related notes that form part of these Parent Company financial statements. 
The Company is not required to present a statement of comprehensive income. The Company’s 
profit after tax for the financial year was £559.6 million (2023: £331.4 million) which can be seen 
in the statement of changes in equity.
The Parent Company financial statements on pages 200 to 205 were approved by the Board 
of Directors on 26 February 2025 and signed on its behalf by:
Mark FitzPatrick	
Caroline Waddington
Chief Executive Officer	
Chief Financial Officer
The Notes and information on pages 202 to 205 form part of these Parent Company 
financial statements.
200
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St. James’s Place plc  Annual Report and Accounts 2024
Parent Company statement of financial position
Registered number: 03183415
Strategic report
Governance
Other information
Financial statements

Note
Share  
capital
Share  
premium
Capital 
redemption 
reserve
Share option  
reserve
Miscellaneous  
reserves
Retained  
earnings
Total 
shareholders’  
funds
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
£’Million
At 1 January 2023
81.6
227.8
–
274.1
0.1
1,077.4
1,661.0
Profit and total comprehensive income for the year
–
–
–
–
–
331.4
331.4
Dividends
6
–
–
–
–
–
(289.6)
(289.6)
Exercise of options
4
0.7
6.1
–
–
–
–
6.8
Cost of share options expensed in subsidiaries
–
–
–
5.4
–
–
5.4
At 31 December 2023
82.3
233.9
–
279.5
0.1
1,119.2
1,715.0
Profit and total comprehensive income for the year
–
–
–
–
–
559.6
559.6
Dividends
6
–
–
–
–
–
(76.6)
(76.6)
Shares repurchased in the buy-back programme
4
(0.7)
–
0.7
–
–
(33.1)
(33.1)
Cost of share options expensed in subsidiaries
–
–
–
11.2
–
–
11.2
At 31 December 2024
81.6
233.9
0.7
290.7
0.1
1,569.1
2,176.1
The Notes and information on pages 202 to 205 form part of these Parent Company financial statements.
sjp.co.uk
St. James’s Place plc  Annual Report and Accounts 2024
201
Parent Company statement of changes in equity
Strategic report
Governance
Financial statements
Other information

1. Accounting policies
Basis of preparation
St. James’s Place plc (the Company) is a public company limited by shares which is incorporated 
and registered in England and Wales, domiciled in the United Kingdom and whose shares 
are publicly traded. The Company offers a range of insurance, investment and other wealth 
management services through its subsidiaries, which are incorporated in the UK, Ireland, 
Middle East and Asia.
The financial statements have been prepared under the historical cost convention, on a going 
concern basis and in accordance with Financial Reporting Standard 101 (FRS 101) Reduced 
Disclosure Framework and the Companies Act 2006 as applicable to companies using FRS 101.
The preparation of these financial statements in compliance with FRS 101 requires the use of certain 
critical accounting estimates. It also requires management to exercise judgement in applying the 
Company’s accounting policies. No significant accounting judgements have been made.
Adoption of new and amended accounting standards
There were no new or amended accounting standards adopted as of 1 January 2024.
FRS 101 – reduced disclosure exemptions
The Company has taken advantage of the following disclosure exemptions under FRS 101:
 

the requirements of paragraphs 45(b) and 46 to 52 of IFRS 2 Share-based Payment
 

the requirements of IFRS 7 Financial Instruments: Disclosures
 

the requirements of paragraphs 91 to 99 of IFRS 13 Fair Value Measurement
 

the requirement in paragraph 38 of IAS 1 Presentation of Financial Statements to present 
comparative information in respect of paragraph 79(a)(iv) of IAS 1
 

the requirements of paragraphs 10(d), 10(f), 16, 38A, 38B, 38C, 38D, 40A, 40B, 40C, 40D, 111 
and 134-136 of IAS 1 Presentation of Financial Statements
 

the requirements of IAS 7 Statement of Cash Flows
 

the requirements of paragraphs 30 and 31 of IAS 8 Accounting Policies, Changes 
in Accounting Estimates and Errors
 

the requirements of paragraph 17 and 18A of IAS 24 Related Party Disclosures
 

the requirements in IAS 24 Related Party Disclosures to disclose related-party transactions 
entered into between two or more members of a group, provided that any subsidiary which 
is a party to the transaction is wholly owned by such a member
 

the requirements of paragraphs 130(f)(ii), 130(f)(iii), 134(d) to 134(f) and 135(c) to 135(e) of IAS 36 
Impairment of Assets, provided that equivalent disclosures are included in the consolidated 
financial statements of the group, in which the entity is consolidated.
Going concern
The Company is a non-trading investment holding company which has positive net assets. 
Going concern has been evaluated by the Directors of the Company. As part of this the 
Directors have reviewed and take comfort from the Group’s assessment of going concern as 
set out in Note 1 to the consolidated financial statements. The Board believes the Company will 
continue to be in business, with neither the intention nor the necessity of liquidation, ceasing 
trading or seeking protection from creditors pursuant to laws or regulations, for a period of at 
least 12 months from the date of approval of the company financial statements. As a result, the 
Company continues to adopt the going concern basis in preparing these financial statements.
Significant accounting policies
The following principal accounting policies have been applied consistently to all the years presented.
(a) Investment return
Investment return comprises dividends from subsidiaries. Interim dividends are accounted for 
when received. Final dividends are accounted for when the dividend has been declared and 
approved by the subsidiary.
(b) Taxation
Taxation is based on profits and income for the year as determined in accordance with 
the relevant tax legislation, together with adjustments to provisions for prior years.
(c) Investment in subsidiaries
Investments in subsidiaries are carried at cost stated after any impairment losses, 
plus the cost of equity-settled share awards granted by the Company of its own shares.
(d) Financial instruments
The Company recognises financial instruments when it becomes a party to the contractual 
arrangements of the instrument. Financial instruments are de-recognised when they are 
discharged or when the contractual terms expire. The Company’s accounting policies in 
respect of financial instruments transactions are explained below:
Financial assets
The Company classifies its financial assets at amortised cost.
At amortised cost
Financial assets held at amortised cost are non-derivative financial assets with fixed 
or determinable payments that are not quoted in an active market. The most significant 
category of financial assets held at amortised cost for the Company is amounts owed by 
Group undertakings. They are initially recognised at fair value plus transaction costs that are 
directly attributable to their acquisition or issue, and are subsequently carried at amortised 
cost using the effective interest rate method, less provision for impairment. 
Financial assets held at amortised cost are impaired using an expected credit loss model. 
Expected credit losses are based on the historic levels of loss experienced for the relevant 
financial assets, with due consideration given to forward looking information. 
202
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the Parent Company financial statements
Strategic report
Governance
Other information
Financial statements

1. Accounting policies continued
Financial liabilities
The Company classifies all of its financial liabilities at amortised cost. 
At amortised cost
Financial liabilities at amortised cost are initially recognised at fair value net of any transaction 
costs directly attributable to the issue of the instrument. Such interest-bearing liabilities are 
subsequently measured at amortised cost using the effective interest rate method, which 
ensures that any interest expensed over the period to repayment is at a constant rate on the 
balance of the liability carried into the Statement of Financial Position. 
2. Income from shares in Group undertakings
Dividend income received during the year was £560.0 million (31 December 2023: £315.0 million).
3. Investment in subsidiaries 
Cost 1
Share  
awards 
Impairment 
provision 1
Net book  
value
£’Million
£’Million
£’Million
£’Million
At 1 January 2023 1
1,104.7
274.1
–
1,378.8
Share awards granted 
–
5.4
–
5.4
Share capital injection
7.0
–
–
7.0
Capital contribution
185.0
–
–
185.0
At 31 December 2023
1,296.7
279.5
–
1,576.2
Share awards granted 
–
11.2
–
11.2
Share capital injection
370.0
–
–
370.0
Capital contribution 
145.0
–
–
145.0
At 31 December 2024
1,811.7
290.7
–
2,102.4
1 	 Cost and Impairment provision have been restated to reflect the dissolution of Cirenco Limited (Registered number: 
01773177) on 23 August 2022. The restatement decreased Cost by £181.9 million and increased Impairment provision 
by the same amount.
The investment in subsidiaries’ net book value is broken down as follows:
31 December 
2024
31 December 
2023
£’Million
£’Million
St. James’s Place Wealth Management Group Limited
1,704.1
1,189.1
St. James’s Place DFM Holdings Limited
107.6
107.6
Directly held investments
1,811.7
1,296.7
St. James’s Place Management Services Limited
221.1
210.5
St. James’s Place Wealth Management plc
62.1
62.1
Rowan Dartington & Co. Limited
6.4
5.8
St. James’s Place International plc
0.9
0.9
Technical Connection Limited
0.2
0.2
Investments held due to share awards granted
290.7
279.5
Total
2,102.4
1,576.2
During the year the Company made a capital contribution of £145.0 million (2023: £185.0 million) 
to St. James’s Place Wealth Management Group Limited and purchased £370.0 million ordinary 
shares in its subsidiary undertaking, St. James’s Place Wealth Management Group Limited. 
The carrying value of the investment in subsidiaries is reviewed at least annually for impairment, 
or when circumstances or events indicate there may be uncertainty over its value. The investments 
are supported by the value in use of the subsidiaries. The key assumptions used are the value 
of in-force business together with a discount rate of 7.8% (2023: 6.3%). It is considered that any 
reasonably possible levels of change in the key assumptions would not result in an impairment.
4. Share capital
Number of 
ordinary shares
Called-up 
share capital
£’Million
At 1 January 2023
544,235,757
81.6
– Issue of shares
–
–
– Exercise of options
4,369,037
0.7
At 31 December 2023
548,604,794
82.3
– Issue of shares
–
–
– Exercise of options
–
–
– Shares repurchased in the buy-back programme
(4,590,083)
(0.7)
At 31 December 2024
544,014,711
81.6
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St. James’s Place plc  Annual Report and Accounts 2024
203
Notes to the Parent Company financial statements continued
Strategic report
Governance
Financial statements
Other information

4. Share capital continued
Ordinary shares have a par value of 15 pence per share (2023: 15 pence per share) and are fully 
paid. The Company received consideration of £nil (2023: £6.8 million) for the shares issued during 
the year, including those issued to satisfy the exercise of options.
During the year, the Company repurchased and cancelled 4,590,083 shares (2023: nil) for a 
total consideration of £32.9 million (2023: £nil) and incurred transaction costs of £0.2 million 
(2023: £nil). The cancelled shares, which had a nominal value of £0.7 million (2023: £nil), have 
been reflected as a decrease in share capital and a corresponding increase in the capital 
redemption reserve as required by the Companies Act 2006.
5. Auditors’ remuneration
The total audit fee in respect of the Group is set out in Note 5 to the consolidated financial 
statements. The audit fee charged to the Company for the year ended 31 December 2024 
is £33,316 (2023: £31,730), which is borne by another entity within the Group.
6. Dividends
The following dividends have been paid by the Company:
Year ended  
31 December 
2024
Year ended  
31 December 
2023
Year ended  
31 December 
2024
Year ended  
31 December 
2023
Pence per 
share
Pence per 
share
£’Million
£’Million
Final dividend in respect of 2022
–
37.19
–
203.1
Interim dividend in respect of 2023
–
15.83
–
86.5
Final dividend in respect of 2023
8.00
–
43.8
–
Interim dividend in respect of 2024
6.00
–
32.8
–
Total dividends
14.00
53.02
76.6
289.6
In respect of 2024 the Directors have recommended a 2024 final dividend of 12.00 pence per share. 
This amounts to £65.3 million based on the number of shares in issue on 31 December 2024 and 
will, subject to shareholder approval at the Annual General Meeting, be paid on 23 May 2025 to 
those shareholders on the register as at 11 April 2025.
In addition, under the authority granted by shareholders at the 2024 Annual General Meeting, 
the Directors have resolved to undertake a final share buy-back programme in respect to 2024, 
committing to purchase shares up to a maximum value of £92.6 million. The share buy-back will 
commence on 28 February 2025. This is in addition to the interim share buy-back in respect to 
2024 of £32.9 million, which is referenced above.
7. Related-party transactions and balances
At the year-end the following related-party balances existed, in addition to the investments in 
subsidiaries which are set out in Note 3.
31 December 
2024
31 December 
2023
£’Million
£’Million
Amounts owed by Group undertakings
St. James’s Place Partnership Services Limited
274.8
143.8
Total
274.8
143.8
The amounts owed by Group undertakings are loans granted by the Company which are 
unsecured and repayable on demand. The loans incur interest at an agreed rate above the 
Bank of England’s base rate, as stated in the loan agreements.
Amounts owed by Group undertakings continue to be classified as performing; see accounting 
policy (d).
31 December 
2024
31 December 
2023
£’Million
£’Million
Amounts due to Group undertakings
St. James’s Place UK plc
(201.3)
–
Total
(201.3)
–
Amounts due to Group undertakings are unsecured with a variable interest rate and repayable 
after ten years.
During the year, the Company received £560.0 million (2023: £315.0 million) of dividends 
from subsidiary undertakings. The total value of St. James’s Place funds under management 
(FUM) held by related parties of the Company as at 31 December 2024 was £25.2 million 
(2023: £17.5 million). The total value of dividends paid to related parties of the Company 
during the year was £0.2 million (2023: £1.0 million).
The following wholly-owned subsidiaries of St. James’s Place plc have taken advantage, or are 
expected to take advantage, of the exemption from statutory audit granted by section 479A of 
the Companies Act 2006. 
204
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St. James’s Place plc  Annual Report and Accounts 2024
Notes to the Parent Company financial statements continued
Strategic report
Governance
Other information
Financial statements

7. Related-party transactions and balances continued
In accordance with section 479C, St. James’s Place plc has therefore guaranteed all the 
outstanding liabilities as at 31 December 2024 of:
Cabot Portfolio Nominees Limited
03636010
CGA Financial & Investment Services Limited
02666180
Dartington Portfolio Nominees Limited
01489542
Edwards Wealth Ltd 
09229694
Fortura Financial Partners Limited (previously Tivoli Private Clients Limited}
14320641
Future Proof Limited
07608319
Ian Cockbain Wealth Management Limited
04639701
Lewington Wealth Management Limited
04290504
Linden House Financial Services Limited
02990295
M.H.S. (Holdings) Limited
00559995
Perennial Financial Management Limited 
04609753
Reflect Financial Limited 
04373946
Rowan Dartington Holdings Limited
07470226
SJP Legacy Holdings Ltd 
SC492906
St. James’s Place (PCP) Limited
02706684
St. James’s Place Acquisition Services Limited
07730835
St. James’s Place Corporate Secretary Limited
09131866
St. James’s Place DFM Holdings Limited
09687687
St. James’s Place International Distribution Limited
08798683
St. James’s Place Nominees Limited
08764214
Technical Connection Limited
03178474
Tring Financial Management Limited
05487108
Virtue Money Limited
SC346827
8. Directors’ emoluments
The Directors’ responsibilities relate primarily to the trading companies of the Group and 
accordingly their costs are charged to those companies and none are met by the Parent Company. 
Disclosure of the Directors’ emoluments is made within the Directors’ remuneration report.
9. Company information
In the opinion of the Directors there is not considered to be any ultimate controlling party. 
Copies of the consolidated financial statements of St. James’s Place plc may be obtained 
from the Company Secretary, St. James’s Place plc, St. James’s Place House, 1 Tetbury Road, 
Cirencester, Gloucestershire GL7 1FP, United Kingdom. 
10. Events after the end of the reporting period
On 26 February 2025 the Company’s subsidiary undertaking, St. James’s Place Wealth 
Management Group Limited, declared a dividend of £400.0 million.
sjp.co.uk
St. James’s Place plc  Annual Report and Accounts 2024
205
Notes to the Parent Company financial statements continued
Strategic report
Governance
Financial statements
Other information

Other information
Shareholder information 	
 207
How to contact us and our advisers 	
 208
Aligning our progress with 
recognised frameworks 	
 209
Full emissions disclosure 	
 213
Glossary of alternative  
performance measures 	
 215
Glossary of terms 	
 218
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Analysis of shareholder holdings as of 31 December 2024
Analysis by number of shares
Holders
Percentage
Shares held
Percentage
1–999
1,851
49.47%
637,013
0.12%
1,000–9,999
1,340
35.82%
3,829,616
0.70%
10,000–99,999
295
7.89%
10,016,189
1.84%
100,000 and above
255
6.82%
529,531,893
97.34%
3,741
100.00%
544,014,711
100.00%
2025 financial calendar
Ex-dividend date for 2024 final dividend
10 April 2025
Record date for 2024 final dividend
11 April 2025
Announcement of first quarter new business
 24 April 2025
Annual General Meeting
13 May 2025
Payment date for 2024 final dividend
 23 May 2025
Announcement of half-year results and second quarter new business
 31 July 2025
Ex-dividend date for 2025 interim dividend
 7 August 2025
Record date for 2025 interim dividend
 8 August 2025
Payment date for 2025 interim dividend
19 September 2025
Announcement of third quarter new business
 23 October 2025
The above dates are subject to change and further information on the 2025 financial calendar can 
be found on the shareholders section of the Company’s website, at sjp.co.uk/financial-calendar.
Dividend Reinvestment Plan
If you would prefer to receive new shares instead of cash dividends, please complete a 
Dividend Reinvestment Plan (DRIP) form, which is available from our Registrars, Computershare 
Investor Services PLC. Their contact details are overleaf.
Dividend mandate
Shareholders can arrange to have their dividends paid directly into their bank or building society 
account by completing a bank mandate form. The advantages to using this service are: the 
payment is more secure than sending a cheque through the post; it avoids the inconvenience 
of paying in a cheque; and it reduces the risk of lost, stolen or out-of-date cheques. A mandate 
form can be obtained from Computershare or you will find one on the reverse of your last 
dividend confirmation.
Share dealing
A postal and web-based dealing service has been established with the Registrars, 
Computershare Investor Services PLC, which provides shareholders with a simple 
way of buying and selling St. James’s Place plc shares on the London Stock Exchange. 
Further information about share dealing services can be obtained by logging on to: 
www-uk.computershare.com/Investor/#ShareDealingInfo.
Electronic communications
If you would like to have access to shareholder communications such as the Annual Report and 
Accounts and the Notice of Annual General Meeting through the internet rather than receiving 
them by post, please register at www.investorcentre.co.uk/ecomms.
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How to contact us
Registered office
St. James’s Place House 
1 Tetbury Road
Cirencester
Gloucestershire
GL7 1FP
Tel: 01285 640302
sjp.co.uk
Chair
Paul Manduca
Email: chair@sjp.co.uk
Chief Executive Officer
Mark FitzPatrick
Email: ceooffice@sjp.co.uk
Chief Financial Officer
Caroline Waddington
Email: cfooffice@sjp.co.uk
Company Secretary
Jonathan Dale
Email: jonathan.dale@sjp.co.uk
Client services
Sharon Rowe
Tel: 01285 878921
Email: sharon.rowe@sjp.co.uk
Analyst enquiries
Hugh Taylor
Email: hugh.taylor@sjp.co.uk
Media enquiries
St. James’s Place
Angela Warburton
Tel: 07912 281502
Email: angela.warburton@sjp.co.uk
Brunswick Group
Eilís Murphy/Charles Pretzlik
Tel: 020 7404 5959
Email: sjp@brunswickgroup.com
Advisers
Registrar and transfer office
Computershare Investor Services PLC
The Pavilions
Bridgwater Road 
Bristol 
BS99 6ZZ
Tel: 0370 702 0197
Email: webqueries@computershare.co.uk
www.investorcentre.co.uk/contactus
Independent auditors
PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
2 Glass Wharf
Bristol
BS2 0FR
Brokers
J.P. Morgan Cazenove Limited
25 Bank Street
London
E14 5JP
Bank of America Securities Incorporated
2 King Edward Street
London
EC1A 1HQ
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We want to make it easy for all our stakeholders to understand the work we are doing and how we are measuring our performance. We are aligning our approach to key 
external frameworks which help broaden our impact. In 2018, we aligned to the United Nations Sustainable Development Goals (UNSDGs) as a blueprint to achieve a better 
and more sustainable future for all. Within our Responsible Business Framework, our material topics each contribute to progress against the UNSDGs. We believe we can 
have the greatest impact on the six UNSDGs listed below.
SDG
Our promise and progress
Target 4.4
By 2030, substantially 
increase the number 
of youth and adults 
who have relevant skills, 
including technical 
and vocational skills 
for employment, 
decent jobs and 
entrepreneurship.
Our promise
To improve money management in the next generation by supporting 
schools and other organisations to deliver financial education to 
children and young people. Alongside this, we aim to provide our 
advisers with the resources and knowledge to teach financial 
education in their local community.
To provide relevant financial skills and education to our clients to give 
them the confidence to create the future they want.
Our progress 
Throughout the year, we continued to grow our partnership with national 
charity Young Money. In 2022 we committed to sponsoring the development 
of 21 ‘Centres of Excellence’ over the next three years, equipping schools 
– predominantly in areas of deprivation – to deliver a robust financial 
education curriculum. All schools have now been onboarded to the 
programme with three schools achieving accredited status.
We continued our support of RedSTART’s ‘Change the Game’ 
programme, a longitudinal study into the impact of embedding 
financial education into the national curriculum. 
Collaboration with key industry leaders including The Investing 
and Saving Alliance (TISA), Money and Pensions Service (MaPS) and 
The Centre for Financial Capability has enabled us to influence policy.
Target 5.5
Ensure women’s full and 
effective participation 
and equal opportunities 
for leadership at all levels 
of decision-making in 
political, economic and 
public life.
Our promise
To ensure equal opportunities for women through our inclusion 
and diversity programmes and by ensuring we align to national 
commitments.
Our progress
In 2024, we reached 50% female representation on the Board and 
launched our updated women in senior roles target of 40% by 2028, 
reaching 37.3% at the end of 2024. 
We continued our commitment to support mentoring programmes 
for women facilitating the 30% Club cross-sector mentoring programme 
supporting female development. We offered 20 mentors and matched 
20 female mentees with mentors outside of the company.
We also launched mandatory Equality Act training, reinforcing inclusion 
and fairness as core values, ensuring equality transcends compliance 
and defines SJP’s culture.
SDG
Our promise and progress
Target 8.5
By 2030, achieve full and 
productive employment 
and decent work for 
all women and men, 
including for young 
people and persons 
with disabilities, and 
equal pay for work 
of equal value.
Our promise
To invest in our employees through training and development.
To increase the aspirations of young people by working with schools and 
charities to support employability and provide positive work experiences. 
To support social mobility diversity in financial services, we actively seek 
to support disadvantaged young people into financial services careers.
Our progress
In 2023, we continued to equip and empower employees to grow their 
career through our comprehensive curriculum guides, workshops, 
virtual reality training and bespoke leadership blueprint. 
We remain an accredited Real Living Wage employer and conduct 
regular equal pay reviews to ensure that we are paying employees 
doing like-for-like roles equally. We are a Disability Confident employer 
and were reaccredited with Leader status in 2023.
During 2024, other examples of engagement included mentoring young 
people from less advantaged backgrounds in the delivery of social 
action projects reaching 61 young people, and supporting a targeted 
work experience and mentoring programme in wealth and asset 
management for young people in lower socio-economic areas.
Target 9.2 
Promote inclusive 
and sustainable 
industrialisation and, 
by 2030, significantly 
raise industry’s share 
of employment and 
gross domestic product, 
in line with national 
circumstances, 
and double its share 
in least developed 
countries.
Our promise
To encourage responsible practice among our suppliers and fund 
managers in the areas of environmental impact, societal impact 
and governance.
To support our Partner practices in operating responsibly and aligning 
to national standards.
Our progress 
In 2024, we continued to highlight sustainability considerations in our 
due diligence, conversations with suppliers, and within our investment 
management approach. 
Where possible, we aim to procure through small, local suppliers 
to support our communities. We launched a targeted supplier 
engagement programme in 2024, starting to have meaningful 
conversations around our long-term sustainability aspirations and the 
role suppliers and third parties will play in helping to achieve these aims.
We have worked with sector and industry initiatives to inform and shape 
our strategy on inclusion and sustainability. Educating and engaging 
SJP Partners to ensure they can share our journey with our clients 
with transparency. 
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Aligning our progress with recognised frameworks
Strategic report
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SDG
Our promise and progress
Target 10.2
By 2030, empower 
and promote the social, 
economic and political 
inclusion of all, 
irrespective of age, 
sex, disability, race, 
ethnicity, origin, 
religion or economic 
or other status.
Our promise
To support the St. James’s Place Charitable Foundation, through funding 
and volunteering, as its grants support charities that reduce social 
inequality and promote economic inclusion.
To support employability programmes throughout our business.
Our progress 
In 2024, the SJP community raised £8.95 million for the SJP Charitable 
Foundation. The Charitable Foundation distributed £8.8 million to 981 
charities during the year to support inclusion and social mobility. In 
addition, a further £5.3 million was pledged to support ongoing service 
delivery, embedding and developing services over the next three years. 
We continued to build on our inclusion and employability partnerships, 
including The Diversity Project, LGBT Great, Stonewall, GAIN, Career 
Returners, the Aleto Foundation, Progress Together, the Business 
Disability Forum and Disability Confident.
Target 13.2
Integrate climate 
change measures 
into national policies, 
strategies and planning.
Our promise
To control and reduce our environmental impact and promote 
sustainable business practices.
Our progress 
We are pleased to have implemented policies aimed at curbing 
business travel, which have reduced our flight emissions by 33%. 
We continued the sustainable transition of our fleet, with 93% of 
company vehicles now being hybrid or fully electric. The carbon 
intensity of our investment universe also continues to improve, down 
over 40% 1 compared to our baseline year (2019). We remain committed 
to our Group net zero by 2050 goal, but recognise our interim targets 
need to be revised to reduce our reliance on carbon offsetting. We aim 
to launch new short-term operational and investment emissions targets 
in 2025.
1	
This metric covers approximately 89% of our overall FUM as at 31 December 2024. 89% represents the total market 
value of the funds considered in the reduction of weighted average carbon intensity calculations, expressed as a 
proportion of the total AUM for SJP’s core fund range. This includes all funds investing predominantly in equity and 
debt for listed corporates, as well as third-party funds held within funds of funds.
 
Memberships and partnerships
We collaborate with several external initiatives for guidance, 
advice and direction on various sustainability issues. 
These have influenced our investment strategy, engagement 
activities, approach to educating colleagues, and 
assessment of our overarching responsible business goals. 
We are proud to be members and supporters of many 
organisations driving change, including those shown below.
Signatory of
Signatory of
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Sustainability Accounting Standards Board
We are pleased to continue to align our responsible business reporting to the Sustainability Accounting Standards Board (SASB) framework for our industry. 
The standards offer a consistent method of reporting and we engage with the framework for the benefit of all our stakeholders, sharing sustainability data 
in a consistent and transparent way.
Given our focus on wealth management we have responded to the reporting standards under the Asset Management & Custody Activities.
Topic
Accounting metric
2024 status
Code
Transparent 
information & 
fair advice for 
customers
(1) Number and (2) percentage of covered employees with 
a record of investment-related investigations, consumer-
initiated complaints, private civil litigations, or other 
regulatory proceedings
We publish complaints data half-yearly which can be found on our website 
at sjp.co.uk/how-to-make-a-complaint.
We do not currently publish further information.
FN-AC-270a.1
Total amount of monetary losses as a result of legal 
proceedings associated with marketing and communication 
of financial-product-related information to new and 
returning customers
We do not currently publish this.
FN-AC-270a.2
Description of approach to informing customers about 
products and services
Before any advice is provided, our advisers must inform clients about the products and 
services we offer. This is a closely regulated area in the UK and we are fully compliant. 
We publish numerous supporting documents, available on our website.
FN-AC-270a.3
Employee Diversity 
and Inclusion
Percentage of gender and racial/ethnic group 
representation for (1) executive management, (2) non-
executive management, (3) professionals, and (4) all other 
employees
This data breakdown can be found in the our responsible business section.
FN-AC-330a.1
Incorporation of 
environmental, social 
and governance factors 
in investment 
management 
and advisory
Amount of assets under management, by asset class, 
that employ (1) integration of environmental, social 
and governance (ESG) issues, (2) sustainability-themed 
investing, and (3) screening
1.	
100% of SJP manufactured funds employ some degree of ESG integration. All funds 
must meet our minimum standards which includes being a UN Principles of Responsible 
Investment (UNPRI) signatory. We believe integration is the consideration of ESG risk and 
opportunity, but we do not rely upon divestment other than in extreme circumstances. 
2.	 £5.0 billion (Sustainable and Responsible Equity Fund). Due to a transcription error 2023 
figure is amended from £5.5million to £5.4billion)
3.	 Our general approach is for engagement rather than divestment with companies 
to drive positive change over the longer term. However we do we have an exclusions 
policy which covers all of our manufactured funds, where applicable. Our exclusions 
policy can be found on our website at sjp.co.uk/responsibleinvesting.
FN-AC-410a.1
Description of approach to incorporation of environmental, 
social and governance (ESG) factors in investment and/or 
wealth management processes and strategies
Responsible investing is an important component in creating long-term value for our clients. 
Our approach to responsible investing can be found on our website 
at sjp.co.uk/responsibleinvesting.
FN-AC-410a.2
Description of proxy voting and investee engagement 
policies and procedures
Details on proxy voting and investee engagement policies and procedures are publicly 
disclosed in our:
 
 Stewardship and Engagement report
 
 Stewardship, engagement and shareholder voting policy.
These and further statements can be found on our website 
at sjp.co.uk/responsibleinvesting.
FN-AC-410a.3
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Other information

Topic
Accounting metric
2024 status
Code
Business ethics
Total amount of monetary losses as a result of legal 
proceedings associated with fraud, insider trading, anti-
trust, anti-competitive behaviour, market manipulation, 
malpractice, or other related financial industry laws 
or regulations
Fraud:  
There have been no losses that fall within the definition of ‘legal proceedings’ outlined in the 
SASB criteria.
We hold data on monetary loss in respect of fraud, but this is categorised as a ‘loss’ due to 
our corporate decision to reimburse our clients for any losses suffered as a result of fraud. 
The frauds generally materialise as a result of adviser negligence, premeditated intent or 
a mistake at one of our administration centres and we reimburse these instances of fraud. 
This data is not disclosed publicly. 
Malpractice: 
We currently hold data on the monetary losses accrued in respect of claims brought 
against SJP by clients for negligent financial advice provided to clients by our advisers. 
We do not disclose this publicly, and some litigation claims have strict non-disclosure 
agreements. We are progressing our significant programme of work to review historic 
client servicing records. More information in the Chief Executive Officer’s report section. 
We are not currently aware of any litigation in relation to anti-trust, anti-competitive 
behaviour or market manipulation that we would be required to disclose. 
Insider trading: 
There have been no losses as a result of insider trading claims.
FN-AC-510a.1
Description of whistleblowing policies and procedures
This is discussed in the Our responsible business section. 
Further details can be found in our speak up policy, which is available to members of our 
internal community through the SJP intranet and, for external parties, can be found on our 
website at sjp.co.uk/corporate-governance.
FN-AC-510a.2
Activity
(1) Total registered and (2) total unregistered assets under 
management (AUM)
(1)	£0
(2)	£190.2 billion
The majority of AUM is retail unit trusts authorised by the FCA in the UK, with the balance 
primarily being insurance company assets.
FN-AC-000.A
Total assets under custody and supervision
Our closing 2024 funds under management stood at £190.2 billion.
FN-AC-000.B
Financed emissions
Absolute gross financed emissions, disaggregated by 
(1) Scope 1, (2) Scope 2 and (3) Scope 3
We do not currently disaggregate the emissions of our investment portfolio by  
Scopes 1, 2, and 3.
FN-AC-410b.1
Total amount of assets under management (AUM) included 
in the financed emissions disclosure
£154.9 billion
FN-AC-410b.2
Percentage of total assets under management (AUM) 
included in the financed emissions calculation
In 2024 this is approximately 84% of AUM. This 84% reflects the percentage of NAV of the 
funds included in SJP’s total financed emissions, measured as a proportion of the total AUM 
for SJP’s core fund range. This covers all funds investing predominantly in equity and debt 
for listed corporates but excludes the third-party funds held within fund of funds.
FN-AC-410b.3
Description of the methodology used to calculate financed 
emissions
We use carbon emissions data provided by MSCI. Emissions from our investments are 
calculated by allocating emissions to us based on how much of the company our funds own.
FN-AC-410b.4
Sustainability Accounting Standards Board continued
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Category
Scope 
2023/24
2022/23
2018 
(baseline)
Scope 1
Natural gas
507
500
 – 
Company vehicles
84
71
 – 
Other fuels
6
2
 – 
Total Scope 1 emissions (tCO2e) 
597
573
 835 
Scope 2
Scope 2 (Location-based) emissions (tCO2e) 
1,761
1,497
 2,004
Scope 2 (Market-based) emissions (tCO2e)
852
689
 168 
Scope 3
Category 1: Purchased goods & services 1
74,289
68,383
 – 
Category 2: Capital goods 2
4,222
8,240
 – 
Category 3: Fuel- and energy-related activities 
677
577
 657 
Category 5: Waste generated in operations
40
46
 110 
Category 6: Business travel
5,942
6,808
 9,613 
Category 15: Investments (PUT/PLC properties) 3, 4
42,237
43,723
 75,767 
Total Scope 3 emissions (tCO2e) above
127,407
127,776
86,147 5
Total
Total emissions above (Location-based) (tCO2e) 
129,765
129,846
88,986 5
Total emissions above (Market-based) (tCO2e) 
128,856
129,037
87,150 5
1	
Category 1 emissions for 2022/23 have been restated (from 0 to 68,383) as these were not published last year 
and are being disclosed for the first time this year. 
2	 Category 2 emissions for 2022/23 have been restated (from 0 to 8,240) as these were calculated for the first 
time after the cut-off date for last year’s reporting.
3	 Category 15 emissions (PUT/PLC) for 2022/23 have been restated (from 2,816 to 43,723) to follow the revised 
methodology used this year. This now accounts for both tenant emissions and landlord emissions from our 
investment properties, which provides a more complete emissions picture.
4	 Given the size and complexities involved with our Category 15 (Investments) emissions, we provide details 
of the carbon intensity of these separately on page 41 of our Climate report 2024. 
5	 Total emissions above for 2018 do not include emissions from Category 1 and Category 2, as these were 
not calculated at the time. As this is a significant portion of emissions in subsequent reporting years, it has 
a proportional impact on the overall totals.
Absolute emissions targets
We are committed to doing our part to cap global warming at 1.5°C by 2050 and in 2019 
we set the following interim targets for 2025:
ID
Scope
Description
% of 
emissions 
in scope
% decrease 
from base 
year
Base  
year
Base year 
emissions
Target 
year
Abs1
1
Gas and owned 
vehicles
100%
50%
2018
835
2025
Abs2
2 (Market-based) Electricity
100%
100%
2018
167
2025
Abs3
3
Business travel, 
waste, WTT
100%
50%
2018
10,380
2025
Normalised emissions
Scope
Normalised 
emissions in 
prior year 
(tonnes CO2e 
per '000 sq ft)
Normalised 
emissions in 
current year 
(tonnes CO2e 
per '000 sq ft)
Comment
1
 0.96 
 0.95 
Normalised Scope 1 emissions and Scope 3 
emissions (excluding investments) improved 
this year relative to the size of our estate. This 
encouragingly reflects emissions reductions 
across various aspects of our operations and 
value chain. In particular, business travel emissions 
fell following the introduction of company policies 
aimed at reducing transportation use, which 
drove a 33% reduction in air travel. Unfortunately, 
we are unable to guarantee whether our 
normalised Scope 2 emissions decreased this 
year as not all of the REGO evidence for our rented 
estate was available at the time of reporting. 
However, we reaffirm our commitment to sourcing 
renewable energy for all our UK sites where 
possible. 
2 (Market-based)
 1.16 
 1.36 
3
 12.47 
 10.61 
Progress against absolute emissions targets
We acknowledge more needs to be done to achieve our targets and have accelerated 
work on our Climate Transition Plan to help us develop a detailed and achievable plan.
ID
Scope
Actual 
emissions in 
year (tonnes 
CO2e)
% of target 
achieved
Comment
Abs1
1
 596 
57%
Absolute Scope 1 emissions increased 
marginally this year but remain well below 
2018 levels. We hope the continued 
electrification of our fleet will restore our 
momentum next year.
Abs2
2 (Market-based)
 852 
-410%
We continue to purchase renewable 
electricity, evidenced by renewable energy 
guarantees of origin (REGO) certificates, 
for most of our UK managed estate, but 
will need to escalate work across some of 
our international sites to achieve this goal.
Abs3
3
 6,659 
62%
Absolute Scope 3 emissions continue to 
track significantly lower than they were in 
our base year, driven largely by reductions 
across our business travel emissions in 2024.
1 	 Renewable Energy Guarantees of Origin certificates.
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Full emissions disclosure
Strategic report
Governance
Financial statements
Other information

Scenario limitations and assumptions:
As discussed in the responsible business section, climate scenario analysis is still 
developing across our industry and is limited by the current availability of climate-
related modelling data, which will likely improve over time. As such, scenario analysis 
carries inherent uncertainties and is not intended to be an accurate prediction of the 
future impacts of climate change on our business. Instead, it is intended to provide a 
high-level indication of key business metrics that may be sensitive to climate-related 
risks, so that efforts to improve strategic resilience can be made. There was no material 
divergence in the methodology or assumptions used in our modelling this year, but we 
aim to update these as best practices evolve over time. Our scenario analysis was also 
limited by key underlying assumptions such as the following:
1
No mitigating actions 
being taken in response 
to different scenarios 
emerging. In reality, 
targeted management 
actions would be taken 
should material impacts to 
our business be identified, 
to help minimise the 
negative effects.
2
Our modelling is based on 
a point-in-time snapshot 
of our investment holdings, 
which change over time. 
It does not consider how 
individual companies in 
that investment universe 
may adapt to changing 
conditions.
3
The model does not 
account for the potential 
second-order effects of 
climate-related risks such 
as political instability. 
These could materially 
change the output, but 
are too complex to fully 
capture with current data.
  For more details on the results and objectives of our scenario analysis, and how 
this helps build climate resilience, refer to pages 23 to 31 of our Climate report 2024
Scope 3 breakdown
As referenced in our responsible business section, a scoping assessment was 
conducted by an independent expert provider to determine which of the 15 Scope 3 
categories were applicable to SJP. The outcomes of this exercise are summarised below, 
with emissions for applicable categories disclosed where they are measured. Full details 
of the rationale as to why each category was deemed applicable or not is available on 
page 40 of our Climate report 2024.
Scope 3 emissions category
Applicability
Upstream 
activities
1. Purchased goods and services
Applicable
2. Capital goods
Applicable
3. Fuel and energy-related activities
Applicable
4. Upstream transportation and distribution
Not applicable
5. Waste generated in operations
Applicable
6. Business travel
Applicable
7. Employee commuting 1 
Applicable
8. Upstream leased assets
Not applicable
Downstream 
activities
9. Downstream transportation and distribution
Not applicable
10. Processing of sold products
Not applicable
11. Use of sold products
Not applicable
12. End-of-life treatment of sold products
Not applicable
13. Downstream leased assets
Not applicable
14. Franchises
Not applicable
15. Investments 2
Applicable
1	
Employee commuting emissions were not reported this year, but we are developing a data collection 
methodology to enable reporting next year. 
2	 Our reported Category 15 (Investments) emissions figure includes our investment properties but not 
emissions from our broader funds holdings in equities and other assets. We separately report the carbon 
intensity of these investments in our TCFD Product Report and in our responsible business section in this 
Annual Report and Accounts. 
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Other information
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Governance
Financial statements

Within the Annual Report and Accounts various alternative performance measures (APMs) are disclosed. 
An APM is a measure of financial performance, financial position or cash flows which is not defined by the relevant financial reporting framework, which for the Group is International Financial 
Reporting Standards as adopted by the UK (adopted IFRSs). APMs are used to provide greater insight into the performance of the Group and the way it is managed by the Directors. The tables 
below define each APM, explains why it is used and, if applicable, detail where the APM has been reconciled to IFRS:
Financial position-related APMs
APM
Definition
Why is this measure used?
Reconciliation 
to the financial statements
Solvency II 
net assets
Based on IFRS Net Assets, but with the following adjustments:
1.	 Reflection of the recognition requirements of the Solvency II regulations for 
assets and liabilities. In particular this removes deferred acquisition costs 
(DAC), deferred income (DIR), purchased value of in-force (PVIF) and their 
associated deferred tax balances, other intangibles and some other small 
items which are treated as inadmissible from a regulatory perspective; and
2.	 Adjustment to remove the matching client assets and the liabilities as these 
do not represent shareholder assets.
No adjustment is made to deferred tax, except for that arising on DAC, DIR 
and PVIF, as this is treated as an allowable asset in the Solvency II regulation.
Solvency II net assets is not the same as Solvency II own funds as it excludes 
Solvency II value of in-force (VIF) and Risk margin.
Our ability to satisfy our liabilities to clients, and consequently our solvency, 
is central to our business. By removing the liabilities which are fully matched 
by assets, this presentation allows the reader to focus on the business 
operation. It also provides a simpler comparison with other wealth 
management companies.
Refer to page 24.
Total embedded 
value
A discounted cash flow valuation methodology, assessing the long-term 
economic value of the business.
Our embedded value is determined in line with the European Embedded Value 
(EEV) principles originally set out by the Chief Financial Officers (CFO) Forum in 
2004, and amended for subsequent changes to the principles, including those 
published in April 2016, following the implementation of Solvency II. 
Life business and wealth management business differ from most other 
businesses, in that the expected shareholder income from the sale of a 
product emerges over a long period in the future. We therefore supplement 
the IFRS and Cash results by providing additional disclosure on an 
embedded value basis, which brings into account the net present 
value of expected future cash flows, as we believe that a measure 
of the total economic value of the Group is useful to investors.
Not applicable.
EEV net asset 
value (NAV) 
per share
EEV net asset value per share is calculated as the EEV net assets divided 
by the year-end number of ordinary shares.
Total embedded value provides a measure of total economic value of the 
Group, and assessing the EEV NAV per share allows analysis of the overall 
value of the Group by share. 
Not applicable.
IFRS NAV per share
IFRS net asset value per share is calculated as the IFRS net assets 
divided by the year-end number of ordinary shares.
Total IFRS net assets provides a measure of value of the Group, and 
assessing the IFRS NAV per share allows analysis of the overall value 
of the Group by share.
Not applicable.
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Financial performance-related APMs
APM
Definition
Why is this measure used?
Reconciliation 
to the financial statements
Cash result, 
and Underlying 
cash result
The Cash result is defined as the movement between the opening and closing 
Solvency II net assets adjusted as follows: 
1.	 The movement in deferred tax is excluded, except that in relation to the 
exceptional Ongoing Service Evidence provision;
2 	 The movements in goodwill and other intangibles are excluded; and
3	 Other changes in equity, such as dividends paid in the year and equity-settled 
share option costs, are excluded.
The Underlying cash result reflects the regular emergence of cash from the 
business, excluding any items of a one-off nature and temporary timing 
differences.
The Cash result reflects all other cash items, including items of a one-off nature 
and temporary timing differences. 
Neither the Cash result nor the Underlying cash result should be confused with 
the IFRS consolidated statement of cash flows which is prepared in accordance 
with IAS 7.
IFRS income statement methodology recognises non-cash items such as 
deferred tax and equity-settled share options. By contrast, dividends can 
only be paid to shareholders from appropriately fungible assets. The Board 
therefore uses the Cash results to monitor the level of cash generated by 
the business.
While the Cash result gives an absolute measure of the cash generated in 
the year, the Underlying cash result is particularly useful for monitoring the 
expected long-term rate of cash emergence, which supports dividends 
and sustainable dividend growth. 
Refer to sections 
2.1 and 2.2 of the 
financial review and 
also see Note 3 to 
the consolidated 
financial statements.
Underlying cash 
basic and diluted 
earnings per 
share (EPS)
These EPS measures are calculated as Underlying cash divided by the number 
of shares used in the calculation of IFRS basic and diluted EPS.
As Underlying cash is the best reflection of the cash generated by the 
business, Underlying cash EPS measures allow analysis of the shareholder 
cash generated by the business by share.
Not applicable.
EEV profit 
Derived as the movement in the total EEV during the year. 
Both the IFRS and Cash results reflect only the cash flows in the year. 
However, our business is long-term, and activity in the year can generate 
business with a long-term value. We therefore believe it is helpful to 
understand the full economic impact of activity in the year, which is 
the aim of the EEV methodology.
See Note 3 to 
the consolidated 
financial statements.
EEV operating 
profit
A discounted cash flow valuation methodology, assessing the long-term 
economic value of the business. 
Our embedded value is determined in line with the EEV principles originally 
set out by the Chief Financial Officers (CFO) Forum in 2004, and amended for 
subsequent changes to the principles, including those published in April 2016, 
following the implementation of Solvency II. 
The EEV operating profit reflects the total EEV result with an adjustment to strip 
out the impact of stock market and other economic effects during the year. 
Within EEV operating profit is new business contribution, which is the change 
in embedded value arising from writing new business during the year.
Both the IFRS and Cash results reflect only the cash flows in the year. 
However, our business is long-term, and activity in the year can generate 
business with a long-term value. We therefore believe it is helpful to 
understand the full economic impact of activity in the year, which is 
the aim of the EEV methodology. 
Within the EEV, many of the future cash flows derive from fund charges, 
which change with movements in stock markets. Since the impact of 
these changes is typically unrelated to the performance of the business, 
we believe that the EEV operating profit (reflecting the EEV profit, adjusted 
to reflect only the expected investment performance and no change in 
economic basis) provides the most useful measure of embedded value 
performance in the year. 
See Note 3 to 
the consolidated 
financial statements.
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APM
Definition
Why is this measure used?
Reconciliation 
to the financial statements
Policyholder and 
shareholder tax
Shareholder tax is estimated by making an assessment of the effective rate 
of tax that is applicable to the shareholders on the profits attributable to the 
shareholders. This is calculated by applying the appropriate effective corporate 
tax rates to the shareholder profits. 
The remainder of the tax charge represents tax on policyholders’ investment returns. 
This calculation method is consistent with UK legislation relating to the 
calculation of the tax on shareholders’ profits. 
The UK tax regime facilitates the collection of tax from life insurance 
policyholders by making an equivalent charge within the corporate tax of 
the Company. The total tax charge for the insurance companies therefore 
comprises both this element and an element more closely related to 
normal corporation tax. 
Life insurance business impacted by this tax typically includes policy 
charges which align with the tax liability, to mitigate the impact on the 
corporate entity. As a result, when policyholder tax increases, the charges 
also increase. Since these offsetting items can be large, and typically do 
not perform in line with the business, it is beneficial to be able to identify 
the two elements separately. We therefore refer to that part of the overall 
tax charge which is deemed attributable to policyholders as policyholder 
tax, and the rest as shareholder tax. 
Disclosed as separate 
line items in the 
statement of 
comprehensive income.
Profit before 
shareholder tax 
A profit measure which reflects the IFRS result adjusted for policyholder tax, 
but before deduction of shareholder tax. Within the consolidated statement 
of comprehensive income the full title of this measure is ‘profit before tax 
attributable to shareholders’ returns’.
The IFRS methodology requires that the tax recognised in the financial 
statements should include the tax incurred on behalf of policyholders in our 
UK life assurance company. Since the policyholder tax charge is unrelated 
to the performance of the business, we believe it is also useful to separately 
identify the profit before shareholder tax, which reflects the IFRS profit 
before tax, adjusted only for tax paid on behalf of policyholders.
Disclosed as a separate 
line item in the statement 
of comprehensive 
income.
Controllable 
expenses
The total of expenses which reflects establishment, development, 
and our Academy.
We are focused on managing long-term growth in controllable expenses.
Full details of the 
breakdown of  
expenses is provided 
in section 2.2 of the 
financial review.
Change in APMs
In previous years we have reported underlying profit as an APM. This was calculated as 
IFRS profit before shareholder tax, adjusted for the impact of movements in DAC, DIR and 
PVIF. We have retired underlying profit as a separate APM for 2024 as we look to simplify 
our reporting. The movement in DAC, DIR and PVIF is now presented in the reconciliation 
between IFRS profit and the Cash result on page 23.
In addition, we have retired EEV operating profit basic and diluted earnings per share (EPS), 
again as we look to simplify our reporting. 
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Administration platform, also Bluedoor
A client-centric administration system, which has been developed in conjunction with our 
third-party outsourced administration provider, SS&C Technologies, Inc. (SS&C). The system 
is owned by SS&C.
Adviser or financial adviser
An individual who is authorised by an appropriate regulatory authority to provide financial 
advice. In the UK our advisers are authorised by the FCA. 
Chief Operating Decision-Maker (CODM)
The Group Executive Committee (GEC) of the Board, which is responsible for allocating 
resources and assessing the performance of the operating segments.
Client numbers
The number of individuals who have received advice from a St. James’s Place Partner 
and own a St. James’s Place wrapper. 
Company
The Company refers to St. James’s Place plc, which is also referred to as ‘St. James’s Place’ 
and ‘SJP’ throughout the Annual Report and Accounts.
Controllable expenses
The total of expenses which reflects establishment, development, and our Academy.
Core employees
Employees of the main employing entity in the UK, St. James’s Place Management Services.
Deferred acquisition costs (DAC)
An intangible asset required to be established through the application of IFRS to our long-term 
business. The value of the asset is equal to the amount of all costs which accrue in line with 
new business volumes. The asset is amortised over the expected lifetime of the business. 
Deferred income (DIR)
Deferred income, which arises from the requirement in IFRS that initial charges on long-term 
financial instruments should only be recognised over the lifetime of the business. The initial 
amount of the balance is equal to the charge taken. 
Discretionary fund management (DFM)
A generic term for a form of investment management in which buy and sell decisions are made 
(or assisted) by a portfolio manager for a client’s account. Within St. James’s Place, the services 
provided by Rowan Dartington (including discretionary fund management and stockbroking) 
are collectively referred to as discretionary fund management, distinguishing them from the 
services provided by our Partners and from our investment management approach (IMA). 
European Embedded Value (EEV)
EEV reflects the fact that the expected shareholder income from the sale of wealth 
management products emerges over a long period of time, by bringing into account the 
net present value of the expected future cash flows. EEV is calculated in accordance with the 
EEV principles originally issued in May 2004 by the Chief Financial Officers Forum (CFO Forum), 
supplemented in both October 2005 and, following the introduction of Solvency II, in April 2016. 
Financial Conduct Authority (FCA)
The FCA is a company limited by guarantee and is independent of the Bank of England. It is a 
UK government regulator and is responsible for the conduct of business regulation of all firms 
(including those firms subject to prudential regulation by the Prudential Regulation Authority 
(PRA)) and the prudential regulation of all firms not regulated by the PRA. The FCA has three 
statutory objectives: securing an appropriate degree of protection for consumers, protecting 
and enhancing the integrity of the UK financial system, and promoting effective competition in 
the interests of consumers. 
Financial Services Compensation Scheme (FSCS)
The FSCS is the UK’s statutory compensation scheme for customers of authorised financial 
services firms. This means that the FSCS can pay compensation if a firm is unable, or is likely to 
be unable, to pay claims against it. The FSCS is an independent body, set up under the Financial 
Services and Markets Act 2000, and funded by a levy on ‘authorised financial services firms’. The 
scheme covers deposits, insurance policies, insurance brokering, investments, mortgages and 
mortgage arrangement.
Funds under management (FUM)
Represents all assets actively managed or administered by or on behalf of the Group, including 
all life insurance and unit trust assets, but not assets managed by third parties where we have 
only introduced or advised on the business. Assets managed by Rowan Dartington count 
as FUM from the date of acquisition. 
FUM retention rate
The proportion of FUM retained over the period after allowing for the effect of full and partial 
surrenders, but excluding the effect of intrinsic regular income withdrawals and maturity 
payments.
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Gestation FUM
This represents FUM on which no annual product management charges are taken. Most of 
our investment bond and pension business enters a six-year gestation period following initial 
investment. FUM which is not gestation FUM is known as mature FUM, which is defined later 
in this section.
Gross inflows
Total new funds under management accepted in the period. 
Group
The term ‘Group’ refers to the Company together with its subsidiaries as listed in Note 26 to the 
consolidated financial statements.
Group Executive Committee (GEC)
The GEC comprises the Executive Directors of the Board and other members of senior 
management. It is via the GEC that operational matters are delegated to management. 
The GEC is responsible for communicating and implementing the Group’s business plan 
objectives, ensuring that the necessary resources are in place in order to achieve those 
objectives, and managing the day-to-day operational activities of the Group.
International Financial Reporting Standards (IFRS)
These are accounting regulations issued by the International Accounting Standards Board 
(IASB) designed to ensure comparable preparation and disclosure of statements of financial 
position. The Group financial statements have been prepared in accordance with International 
Financial Reporting Standards as adopted by the UK (adopted IFRSs). 
Investment business
This refers to onshore and offshore investment bond business written by the life insurance 
entities in the Group. 
Investment management approach (IMA)
The IMA is how St. James’s Place manages clients’ investments. It is overseen by St. James’s Place 
Investment Committee, which empowers specialist internal investment teams – under the 
management of our Chief Investment Officer – to identify the third-party fund managers 
best placed to manage assets on our behalf. This involves detailed research and ongoing 
monitoring to ensure the highest of standards are met, and will, at times, result in the 
replacement of an incumbent fund manager. 
Mature FUM
This represents FUM on which annual product management charges are taken. ISA and unit 
trust business flows into mature FUM from initial investment, but most of our investment bond 
and pension business only becomes mature FUM after the six-year gestation period, during 
which time it is known as gestation FUM. 
Mature FUM
This represents FUM on which annual product management charges are taken. ISA and unit 
trust business flows into mature FUM from initial investment, but most of our investment bond 
and pension business only becomes mature FUM after the six-year gestation period, during 
which time it is known as gestation FUM. 
Maturities
Those sums paid out where a plan has reached the intended, pre-selected, maturity event 
(e.g. retirement). 
Net inflows
Net inflows are gross inflows less the amount of FUM withdrawn by clients during the same 
period. The net inflows are the growth in FUM not attributable to investment performance. 
Policyholder and shareholder tax
The UK tax regime facilitates the collection of tax from life insurance policyholders by making an 
equivalent charge within the corporate tax of the Company. This part of the overall tax charge, 
which is attributable to policyholders, is called policyholder tax. The rest of the Company’s tax 
liability is attributable to shareholders, so is known as shareholder tax. 
Policyholder tax asymmetry
The financial statements of a life insurance group need to reflect the liability to HMRC and the 
corresponding deductions incorporated into policy charges. In particular, the tax liability to 
HMRC is assessed using IAS 12 Income Taxes, which does not allow discounting, whereas the 
policy charges are designed to ensure fair outcomes between clients and so reflect a wide 
range of possible outcomes. 
This gives rise to different assessments of the current value of future cash flows and hence 
an asymmetry in the consolidated statement of financial position between the deferred tax 
position and the offsetting client balance. The net balance reflects a temporary position, and 
in the absence of market volatility we expect it will unwind as future cash flows become less 
uncertain and are ultimately realised. Movement in the asymmetry is recognised in the 
consolidated statement of comprehensive income and analysed in Note 4 Fee and commission 
income. We refer to it throughout this Annual Report and Accounts as the impact of policyholder 
tax asymmetry.
Prudential Regulation Authority (PRA)
The PRA is a part of the Bank of England and is responsible for the prudential regulation of 
deposit-taking institutions, insurers and major investment firms. The PRA has two statutory 
objectives: to promote the safety and soundness of these firms and, specifically for insurers, 
to contribute to the securing of an appropriate degree of protection for policyholders. 
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Purchased value of in-force (PVIF)
An intangible asset established on takeover or acquisition, reflecting the present value of the 
expected emergence of profits from a portfolio of long-term business. The asset is amortised 
in line with the emergence of profits. 
Regular income withdrawals
Those amounts, pre-selected by clients, which are paid out by way of periodic income. 
Responsible investment (RI)
Principles and practices that consider broader sustainability themes and specific 
environmental, social and corporate governance factors within the investment process.
Retirement Account (RA)
A St. James’s Place pension product which incorporates both pre-retirement pension saving 
and post-retirement benefit receipts in the same investment product.
Rowan Dartington (RD)
A wealth management business providing discretionary fund management and stockbroking 
services, acquired by St. James’s Place in 2016.
Solvency II
Insurance regulations designed to harmonise EU insurance regulation which became effective 
on 1 January 2016. The key concerns of the regulation are to ensure robust risk management in 
insurance companies and to use that understanding of risk to help determine the right amount 
of capital for UK and European insurance companies to hold to ensure their ongoing viability 
in all but the most severe stressed scenarios. Following the UK’s withdrawal from the EU these 
regulations have been adopted by the UK.
SS&C Technologies, Inc. (SS&C)
A provider of investor and policyholder administration and technology services. SS&C is our 
third-party outsourced provider, responsible for the administration of our UK life insurance 
company SJPUK, our Irish life insurance company SJPI, our unit trust manager SJPUTG, 
our investment administration company SJPIA and our discretionary fund manager RD. 
St. James’s Place Charitable Foundation
The independent grant-making charity established at the same time as the Company in 1992. 
More information about the Charitable Foundation can be found on its website sjpfoundation.co.uk.
St. James’s Place International plc (SJPI)
A life insurance entity in the Group which is incorporated in the Republic of Ireland. 
St. James’s Place Investment Administration Limited (SJPIA)
An entity in the Group which is responsible for unit trust administration and ISA management, 
which is incorporated in England and Wales. 
St. James’s Place Partner
A member of the St. James’s Place Partnership. Specifically, the individual or business 
that is registered, on the relevant regulatory register, as an appointed representative 
of St. James’s Place Wealth Management plc, St. James’s Place (Hong Kong) Limited, 
St. James’s Place (Middle East) Limited or St. James’s Place (Singapore) Private Limited.
St. James’s Place Partnership
The collective name for all of our advisers, who are appointed representatives 
of St. James’s Place. 
St. James’s Place UK plc (SJPUK)
A life insurance entity in the Group which is incorporated in England and Wales. 
St. James’s Place Unit Trust Group Limited (SJPUTG)
An entity in the Group which is responsible for unit trust management, and which 
is incorporated in England and Wales. 
St. James’s Place Wealth Management plc (SJPWM)
The UK distribution entity within the Group, which is responsible for the St. James’s Place 
Partnership and the advice it provides to clients. It is incorporated in England and Wales.
Surrenders and part-surrenders
Those amounts of money which clients have chosen to withdraw from their plan, 
which were not pre-selected regular income withdrawals or maturities.
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St. James’s Place plc
St. James’s Place House
1 Tetbury Road
Cirencester
Gloucestershire 
GL7 1FP
T: 01285 640302
sjp.co.uk