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Sumo Logic

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FY2018 Annual Report · Sumo Logic
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MULTI-AWARD-WINNING GAME DEVELOPMENT SOLUTIONS

SUMO GROUP PLC ANNUAL REPORT & ACCOUNTS 2018

WE ARE  
ENTERTAINMENT

SUMO GROUP PLC

REALISING
OUR VISION

Our aim is to become a global leader in premium 
development and creative services to the video  
game and wider entertainment industries.

Carl Cavers
Chief Executive Officer

TO BUILD A 
GLOBAL BUSINESS
Read more on page 12

TO CREATE 
GROUND-BREAKING GAMES
Read more on page 10

TO MAINTAIN A STRONG 
COMPANY CULTURE
Read more on page 16

Our first full year as a quoted company was 
a period of substantial growth and delivery.

Ken Beaty
Chairman

FINANCIAL HIGHLIGHTS

Revenue

£38.7m

(2017: £28.6m)

Gross profit

£18.4m

Adjusted EBITDA*

£10.4m

(2017: £13.3m)

(2017: £8.4m)

+35.3.%

+38.9%

+24.6%

Contracted or near  
contracted revenue** 

Gross margin

88%

(2017: 76%)

47.6%

(2017: 46.4%)

Net cash 

£3.7m

2018

£12.4m

2017

CONTENTS

Strategic Report

At a Glance 

Chairman’s Statement 

Business Model 

Our Vision

  To create ground-breaking games 

  To build a global business 

  Driven by our people 

  To maintain a strong company culture 

Chief Executive’s Review 

Group Financial Review 

Principal Risks and Uncertainties  

Governance

Introduction to Governance 

Corporate Governance 

Board of Directors 

Operating Board 

Audit Committee Report 

Directors’ Remuneration Report 

Directors’ Report 

Statement of Directors’ Responsibilities 

Financial Statements

Independent Auditor’s Report 

Consolidated Income Statement 

Consolidated Statement  
of Comprehensive Income 

Consolidated Balance Sheet 

Consolidated Statement of Changes in Equity 

Consolidated Cash Flow Statement 

Notes to the Group Financial Statements 

Parent Company Balance Sheet 

Parent Company Statement of Changes in Equity 

Notes to the Company Financial Statements 

Financial Calendar 

Company Information 

* 

 Adjusted EBITDA, which is defined as profit before finance costs, tax, depreciation,  
amortisation, exceptional items, share-based payment charge, customer revenue included  
within finance income, accrued royalty not yet received and contingent on future sales and  
the investment in co-funded games expensed, is a non-GAAP metric used by management  
and is not an IFRS disclosure.

**   As at April 2019.

View more on our website  
www.sumogroupplc.com

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01

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
AT A GLANCE

COMPLETE END-TO-END 
GAMING SOLUTIONS

Sumo Group is one of Europe’s largest 
providers of creative and development 
services to the video games and 
entertainment industries, now operating  
from nine studios across the globe.

The Group offers end-to-end services from visual concept 
design and pre-production through to development,  
user-interface design, marketing and post-release support, 
from its two operating businesses. Sumo Digital, c. 95% of 
revenue, has six studios in creative hotspots across the UK 
and one in Pune, India. Atomhawk, which was acquired in 
June 2017, operates from two studios in the UK and Canada.

Our competitive advantage lies in our scale, systems, 
creative and visual solutions and technology, which enable 
us to deliver flexible, end-to-end co-development and  
turnkey solutions for publishers and other developers. 

Games announced or launched in 2018/19:

•  Hitman 2 for IO

•  Crackdown 3 for Microsoft

•  Team Sonic Racing for SEGA

09 21%

STUDIOS AROUND  
THE WORLD

NET INCREASE  
IN EMPLOYEES

OUR FIRST FULL YEAR AS A QUOTED COMPANY

A year of substantial growth and delivery

January 2018
Took on CCP Games Newcastle Studio 
bringing 34 people to the Group 

February 2018 
Atomhawk expands with move  
to larger premises in Vancouver

May 2018
Team Sonic Racing for SEGA 
announced (launch in May 2019) 

March 2018
Sumo Digital’s Sheffield studios 
refurbished with further expansion 
planned in 2019

June 2018 
Sumo Digital celebrates  
15th birthday 

August 2018 
Acquisition of The Chinese Room  
(see page 19)

At Gamescom Team Sonic Racing received 
the Best Casual Game award and Jessica 
Gaskell was awarded Games Dev Heroes 
Winner for production 

02

Sumo Group plc  Annual Report 2018STUDIOS
•  SHEFFIELD
•  PUNE
•  NOTTINGHAM
•  NEWCASTLE
•  LEAMINGTON SPA

Concept art • Consultation • World building • Environment design 

Level creation • Development • Story telling • Sound design  

Interface creation • Intellectual property • Multi-platform functionality  

Character creation • Testing • Publishing • Marketing  

Product design • Strategy & implementation

December 2018 
Staff numbers reach 592 increasing 
by over 100 in 2018 

February 2019 
Crackdown 3 for 
Microsoft launched

Sumo Group named  SME of the Year 
at the Yorkshire Business Awards

March 2019 
Apple Arcade 
announced

January 2019 
Acquisition of Red Kite

September 2018 
Board strengthened with 
appointment of Andrea Dunstan as 
Non-Executive Director (see page 36) 

November 2018 
Hitman 2 for IO launched 

March 2019 
Opening of Leamington  
Spa Studio

April 2019 
Appointment of Paul 
Porter, one of Sumo 
Digital’s co-founders,  
to the Sumo Group  
Board as Chief  
Operating Officer

03

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTCHAIRMAN’S STATEMENT

INVESTING IN 
PEOPLE FOR  
FUTURE GROWTH

Ken Beaty
Chairman

I am pleased to report that 2018, our first 
full year as a quoted company, was a period 
of substantial growth and delivery for Sumo 
Group. The Group’s shares were admitted to 
AIM on 21 December 2017 and, in the financial 
year ended 31 December 2018, we successfully 
delivered on all of the strategic objectives set 
out in our Admission Document.

Deliver and expand 
The Group has grown substantially, generating 
revenue and profitability in the year ended 
31 December 2018 slightly ahead of market 
forecasts. This strong performance is largely 
driven by our talented and dedicated people, 
who continue to provide exceptional creativity 
and service and a high level of expertise. It has 
been particularly pleasing to see many of our 
people begin to invest in the Company’s new 
share incentive plans, which were launched 
in July 2018 to give colleagues the opportunity 
to participate in the success of our business. 
Overall, more than 61% of our colleagues 
are participating either in the Sumo Group 
plc Long Term Incentive Plan or the Share 
Incentive Plan.

Our ability to attract and retain the best talent 
in the industry is crucial to the Group’s success 
and is a primary area of focus for the business. 
We delivered nearly 14% organic growth in 
overall headcount in 2018. The expansion of  
the Group continues and our talent pool has 
been strengthened further with hires in the  
new financial year. 

New strategic partners 
As well as strengthening our excellent existing 
client relationships, one of our key aims is to 
broaden the growth opportunities available to 
the Group by winning new clients. 

We secured several new contracts in the final 
weeks of 2018, to which we referred in our 
Trading Update issued on 21 January 2019. 
While we are unable to disclose full details, two 
of these contracts are with Apple, a new client 
for Sumo Group, for the development of games 
for its Apple Arcade subscription service.

Acquire complementary  
revenue streams
In addition to organic growth, we strengthened 
the Group’s talent base further through 
acquisitions and other means. Sumo Digital 
took on the former CCP Games studio in 
Newcastle on 1 January 2018, bringing 34 
new people to the Group. In August 2018, we 
acquired The Chinese Room in Brighton. In 
January 2019, we completed the purchase 
of Red Kite Games in Huddersfield. Both the 
Newcastle and Brighton studios expanded 
during the year and we are confident that  
Red Kite Games will also grow successfully.

Atomhawk, our multi-award-winning visual 
design company acquired in June 2017, 
continues to perform well and we are reaping 
the benefits of having premium creative art 
services available for both external and  
intra-group customers.

Develop valuable own intellectual 
property (“own-IP”)
Shortly after our IPO, we established an IP 
Creation Committee, which includes our 
Non-Executive Director and industry guru Ian 
Livingstone. This committee meets regularly  
to review ideas emerging from our Game Jams 
process, as well as ideas produced by Sumo 
Digital’s concept team and those emanating 
from our newly acquired businesses. 

OUR FIRST YEAR ON AIM
2018 Highlights

Strong performance driven  
fundamentally by organic growth

61%

More than 61% of our people are 
participating in either the Sumo LTIP  
or Share Incentive Plan.

9

The Group now operates from nine 
studios across the globe, with two  
added in the year and two post year end. 

21% 

The overall headcount has grown by 21% 
with 14% being from organic growth. At 
the year end the Group had 592 people, an 
increase of over 100 on the previous year.

04

Sumo Group plc  Annual Report 2018ACQUISITION OF RED KITE GAMES

Red Kite Games is primarily  
a work-for-hire studio, providing 
game development services and 
code solutions to the video games 
industry. 

Its talented and highly experienced 
development team works with some of 
the industry’s best-known publishers and 
developers, most recently:

•  Codemasters on DiRT 4 

•  Sony Computer Entertainment  
  on God of War III

•  Remastered and Activision on  
  Call of Duty: Strike Team

What this brings to Sumo:

•  Increased capacity 

•  Access to a new talent pool    

in West Yorkshire

The Group’s ability to generate own-IP 
opportunities is strengthening. Our new 
relationship with Apple is for the development 
of a Sumo Game Jam concept, with the 
working title of “Spyder”. Our acquisition of The 
Chinese Room added two original concepts 
to the Group’s IP portfolio. With the additional 
necessary investment provided by Sumo 
Digital, one of these concepts, Little Orpheus, 
is also being developed with Apple.

We continue to view monetisation of our  
own-IP portfolio as an important driver of 
future growth and profitability of the Group.

Board and governance
The Board has continued to develop its 
governance structures and processes 
throughout the year. In September 2018, 
we confirmed our adoption of the Quoted 
Companies Alliance updated Corporate 
Governance Code and set out in detail how 
we comply. The full statement covering this 
is available on the Company’s website and is 
in the Corporate Governance section of this 
Annual Report. 

The Board was strengthened further in the 
same month by the appointment of Andrea 
Dunstan as a new Non-Executive Director. 
Andrea has brought additional and valuable 
HR and remuneration experience to the Group 
and has been appointed Chair of the Board’s 
Remuneration Committee. 

On 9 April 2019 we announced the 
appointment of Paul Porter to the Board of 
Sumo Group plc as Chief Operating Officer. 
Paul is one of the co-founders of Sumo Digital 
and has been Managing Director of that 

27

Established by ex-Rockstar Games 
developer Simon Iwaniszak in 2012, 
the business operates from  
a single studio in Huddersfield,  
West Yorkshire, employing 27 people. 

Sumo Digital has worked 
successfully with Red Kite  
for several years, collaborating  
on a range of titles.

We are very much looking forward 
to being part of Sumo Group. 
Sumo Digital is such an exciting 
business, working on incredible 
projects. Being part of a creative, 
ambitious and supportive Group, 
which is delivering great results, 
will present new opportunities and 
new challenges to Red Kite. We have 
exciting plans for the studio and 
believe that Sumo Group will help  
us to achieve our full potential.

Simon Iwaniszak
Studio Director of Red Kite

business since IPO. I am confident Paul will 
make a significant and valuable contribution 
both to the Board and the Group in his new role.

As a Board, we believe it is important to keep 
our own performance under review. The 
outcomes of an evaluation assessment carried 
out in November 2018 are in the Corporate 
Governance section of this Annual Report.

Ken Beaty
Chairman

Snake Pass (top) released in 2017 generated a return on investment of circa 130%.

05

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
BUSINESS MODEL 

DELIVERING VALUE  
FOR STAKEHOLDERS

HOW WE DELIVERED ON THE STRATEGY

A MODEL FOR LOW RISK GROWTH

Deliver and expand
•   Revenue growth of over 35% in the year 

•  Headcount increased by 21% 

•   Continued development of franchise titles

•  Further development of downloadable content, 
  managing online communities (collectively referred 
to as ‘Games as a Service’) and generating royalties, 
  where our interests are clearly aligned with our clients

New strategic partners
•   Contracts secured with new clients

•   Two own-IP games being developed with Apple – 

a new customer

•  We plan to continue to win new clients through the 
  expansion of our publisher portfolio, collaborating   
  with other developers and extending our co-development  

relationships, and through selective acquisitions

New revenue streams
•   Took on the Newcastle Studio of CCP Games

•  Acquisition of The Chinese Room in Brighton

•  Post year end, acquisition of Red Kite Games

•  Atomhawk, acquired in 2017, is performing well and  

the Group is benefiting from its premium  

  creative art services

•  We continue to develop complementary revenue   
  streams through moving into new premium services,  
  possibly through acquisition

Develop valuable own-IP
•   The two new contracts with Apple are for the 

development of a Sumo Game Jam concept, with the 
working title of “Spyder” and one of The Chinese Room’s 
original concepts, “Little Orpheus”

•  In addition, The Chinese Room added a further  
  original concept to the Group’s intellectual property  
  portfolio

•  The monetisation of our own intellectual property    
(“own-IP”) portfolio is an important driver of future  

  growth and profitability of the Group

•  We plan to release at least one self-funded own-IP  

title in 2019

  To see how we performed during the year  
  see the Chairman’s statement on pages 04 to 05.

06

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S U M O DIGITAL

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ATOMHAW K

GROWTH DRIVERS 

Continued expansion of our market with global games projected  
to grow from $135 billion in 2018 to $174 billion in 2021

Market 
•   The average gamer is 34 years old

Technology 
•   Demand for new  

•  45% of gamers in 2018 were female

•  The continuing development  
  of Games As A Service 

•  The rapid growth of e-sports   
  estimated to be growing at up to  
  40% per annum is set to become  
  a $1 billion industry in its own  

right in 2019

Environment 
•   Incentives such as Video Games Tax 
Relief reduce the cost and risk of 
development 

•  The UK games sector has a  

long-standing heritage and    
  continues to be a major force  
in the global games market

•   UK universities currently offer  
255 gaming related courses

cloud-based subscription  
platform content supported  
by recent announcements from 
the world’s biggest publishers, 
including Microsoft’s Project 
xCloud, Google’s Stadia and  
Apple Arcade

•   Mobile and tablet devices: 
ubiquitous, running  
console-quality games 

•   Sumo is next generation ready

•  PC gaming growing: new  
  content delivery platforms from  
  powerful organisations, 

including Stream, Epic Games  

  Store and Discord

•  Console market estimated  
to grow 15% year on year

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sumo Group has a relatively low risk, high visibility 
business model, which generates both cash and 
sustainable profit margins. 

Our strategy is to deliver and expand; to win new clients; to add 
complementary revenue streams; and to develop our own-IP. We believe 
that our competitive advantage lies in our scale, management systems, 
technology, creative and visual solutions, which enable us to offer flexible, 
end-to-end co-development and turnkey solutions for publishers and 
other developers. 

Sumo Group is committed to its relatively low risk business 
model. It does not take significant principal risk on game 
development and the majority of Group revenues are 
generated through low risk game development  
(turnkey or co-dev) for a publisher. 

Games derived from Sumo Group’s own-IP offer a stronger 
potential return on investment but have a higher principal 
risk. If a concept is for a relatively small game (c.£1m in 
cost), we will take principal risk and fund the project in full, 
either self-publishing, as we did with Snake Pass, or using 
an external publisher. The Group derives a small percentage 
of its revenues through own-IP game development.

As our talent pool grows, we are generating more own-IP 
opportunities, including concepts which lend themselves  
to larger, more complex game development. In this scenario 
external funding is provided by a publisher for all or part 
of the development costs for the game. This approach will 
enable us to generate returns which best reflect the value  
of the concept whilst minimising principal risk through  
Sumo concept creation, developed in partnership with  
a third party.

Below is a summary of how each contract type works.  
On pages 08 to 09 you will find the full illustrative examples:

Contract type

Game development
(turnkey or co-dev)

Own-IP

Funding

Publisher

Sumo or third party

Ownership

Publisher

Sumo

New

Original concept creation 
developed in partnership  
with a third party

Co-funded with or fully funded  
by partner

Publisher (Sumo may retain legal 
ownership)

Payment Model

Milestone payments plus royalties as 
earned

Game sale revenues or guaranteed 
royalty (if funded by a third party)

Milestones and royalties

Accounting

Development fees recognised using 
estimate of contract margin & 
percentage of completion

Royalties earned subject to IFRS 15 
recognition principles

Development costs expensed as 
incurred

Recognise revenue as earned or 
guaranteed royalties as contractual 
obligation triggered

Capitalise development costs 
as intangible asset with regular 
impairment reviews (IAS 38)

Development fees as for game 
development contract

Sumo investment expensed  
as incurred

07

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
BUSINESS MODEL CONTINUED

How we maintain a low risk business model while 
capitalising on our growing own-IP opportunities.

The following case studies illustrate typical scenarios  
and are not designed to refer to any specific contracts.

CASE STUDY A – GAME DEVELOPMENT (TURNKEY OR CO-DEV)

T1

T2

T3

T4

T5

T6

T7

T8

T9

T10 T11 T12 T13 T14 T15 T16

2018 Key Metrics

Number of live contracts  
(31 Dec 18)

Development revenue

Royalty revenue

Accrued revenue >  
Billed revenue  
(31 Dec 18)*

9

£31.2m

£0.8m

£11.0m

Revenue – Dev fees (LHS)

Cum. cash flow (RHS)

Cum. revenue (RHS)

Revenue – Royalties (LHS)

Cum. margin (RHS)

T=period of time
(e.g. one quarter/three months)

GOOD DEVELOPMENT MARGIN, LOW DEVELOPMENT 
RISK, SOME POTENTIAL UPSIDE POST LAUNCH

 − Cash receipts from publishers are  

 − Sumo’s share of game sales in the form 

non-refundable and scheduled broadly  
to follow the expected percentage of game  
completion

of royalties varies, depending on  
contractual terms and ultimately depend  
on the game’s success  

 − As a result, there is minimal balance  

 − The timing of royalty receipts is dependent  

sheet exposure from accrued revenues at  
any given time*

•  Variable consideration, typically in the form  
  of royalty receipts are recognised as revenue  
  only when it is highly probable they will be  

received: 

on the publisher’s launch date 

•   Development costs are expensed as incurred

*   There is one contract in 2018 where cash receipts are  
contractually guaranteed following the game’s launch.  

•  A client generally originates the game   
  concept and retains control of the IP at  
  all times

•  Sumo engages with the client to develop  
the game to an agreed specification  
  and Sumo accrues a right to payment for  
  development work as it is performed.    
  Agreed revenue for this single Performance  
  Obligation to the client may contain  
  elements which are fixed or variable

•  Fixed development revenues are recognised  
  using judgement and estimates on the   
  overall development phase contract margin  
  and percentage of contract completion at  
  each period end

CASE STUDY B – OWN-IP

2018 Key Metrics

Number of live development

projects (31 Dec 18)

Number of launched revenue  
generating titles (31 Dec 18)

Own - IP revenue

Intangible asset value  
(31 Dec 18)

T=period of time 
(e.g. one quarter/three months)

1

2

£0.4m

£0.2m

T1

T2

T3

T4

T5

T6

T7

T8

T9

T10 T11 T12 T13 T14 T15 T16

Intangible asset at cost (RHS)

Revenue – Royalties (LHS)

Cum. cash flow (RHS)

Cum. revenue (RHS)

Cum. margin (RHS)

08

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
CASE STUDY B – OWN-IP CONTINUED 
NO DEVELOPMENT MARGIN, HIGHER DEVELOPMENT 
RISK, STRONG POTENTIAL RETURN ON INVESTMENT

•  Where Sumo has created its own concept  
  and IP it may choose to self-fund a game’s  
  development

•  Sumo develops the game concept ready for  
launch using its own resources and retains  

  control over the developed IP at all times

•  This would typically happen on smaller  
  games (c.£1.0m in cost), such as Snake  
  Pass, launched in March 2017

•  During the development phase, no 
  development revenue is recognised.  
  Sumo capitalises its development costs  
  as an intangible asset with regular  

impairment reviews in accordance with IAS 38

•  Once the game is completed and launched,  
  Sumo recognises game revenues as they  
  are earned. The intangible asset is  
  amortised as the game generates revenues  
  and is subject to review for impairment at  
  all times 

Or

•  Sumo may choose to use a third party  

to publish the game, transferring control of  
the developed IP to a third party publisher  
in exchange for consideration which may  

  be fixed or variable  

•  Typically, such contracts include fixed    
  guaranteed royalties from the publisher  
  which would be recognised at the point  
  at which the game is handed over to the  
  publisher 

•  In this scenario the intangible asset would  
  be derecognised at the point the game 

is handed over to the publisher

•  Variable revenues are recognised in  
  accordance with client sales after launch

CASE STUDY C – ORIGINAL CONCEPT CREATION 
DEVELOPED IN PARTNERSHIP WITH THIRD PARTY

T1

T2

T3

T4

T5

T6

T7

T8

T9

T10 T11 T12 T13 T14 T15 T16

Revenue – Dev fees (LHS)

Cum. cash flow (RHS)

Cum. revenue (RHS)

Revenue – Royalties (LHS)

Cum. margin (RHS)

LOWER DEVELOPMENT MARGIN, LOW DEVELOPMENT 
RISK, STRONG POTENTIAL RETURN ON INVESTMENT

•  Some of Sumo’s concept creations may  
  have the potential to be developed into   

larger, more complex games

•  Sumo engages with the chosen  
  development partner (“the client”) to fully  
fund or co-fund the development of the  
  game to an agreed specification and Sumo 
  accrues the right to payment for  
  development work as it is performed

•  Agreed revenue for this single Performance 

Obligation to the client may contain elements 
which are fixed or variable  

 − Fixed development revenues are recognised 

using judgement and estimates on the overall 
development phase contract margin and 
percentage of contract completion at each 
period end 

 − Variable consideration, typically in the    
form of royalty receipts are recognised   
as revenue only when it is highly probable  
they will be received 

 − Development costs are recognised as incurred

•  Partial funding

 − When a publisher is partially funding  
a game, contract margins during the 
development phase may be lower than  
those in a non own-IP game development  
contract, as the Group’s investment in    
the game’s development is expensed  
as incurred  

 − In this scenario, any investment by Sumo  

in developing game IP would typically result 
in the receipt of a greater share of game 
royalties, reflecting the Group’s share of the 
risk and reward of a game’s  development

2018 Key Metrics

Number of live contracts (31 Dec 18)

Fully funded

Partially funded

Development revenue

Royalty revenue

Sumo investment in 
development expensed

3

2

£3.6m

£nil

£0.2m

T=period of time
(e.g. one quarter/three months)

 − Game sales in the form of royalties are   
recognised as revenue once it is highly   
probable that they will be received 

•  Full funding

 − Contract margins during the development  

phase should be consistent with Case Study 
A. The Group’s share of game royalties would 
typically be higher than in Case Study A, to 
reflect the investment in concept creation, 
albeit overall game royalties ultimately 
depend on the game’s retail success 

£34.8m of the Group's £37.2m revenue from video 
games is related to development contracts similar 
to the illustrative case studies A and C.

09

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OUR VISION

TO CREATE 
GROUND-BREAKING GAMES

Our businesses have long-standing, close 
relationships with most of the world’s largest 
computer games publishers, developers, 
platform manufacturers and entertainment 
brands, including Microsoft, Sony, SEGA, 
Warner Brothers and Marvel. Together  
we have worked on some of the biggest 
franchises in the entertainment industry,  
such as Avengers, Mortal Kombat, Hitman,  
Sonic All-Stars and Harry Potter.

In 2018 and early 2019, three of Sumo Digital’s 
major projects were announced or officially 
launched by clients: 

•  Hitman 2 for IO

•  Crackdown 3 for Microsoft 

•  Team Sonic Racing for SEGA 

The Group signed four new major projects in the last few 
weeks of 2018, two of which are for Apple Arcade.

Following the resounding success of Snake Pass, published 
in 2017, we have been actively generating new game 
concepts to develop our own-IP further. Opportunities are 
generated from three primary sources: Game Jams, which 
we are now running across most of the Group, our Concept 
Team and via acquisitions such as The Chinese Room.

Our new relationship with Apple is for the 
development of a Sumo Game Jam concept, 
with the working title of "Spyder". Our 
acquisition of The Chinese Room added 
two original concepts to the Group’s IP 
portfolio. With the additional necessary 
investment provided by Sumo Digital, one of 
these concepts, Little Orpheus, is also being 
developed with Apple. 

Ken Beaty
Chairman

10

GAME JAMS

Game Jam is a platform created to nurture 
the creative ideas of our people and bring 
them to fruition. Held quarterly, people come 
together for a day to develop their idea into a 
rudimentary game. Games are judged a few 
weeks later and then all staff get to vote on 
their favourite.

It’s possible for a Game Jam game to become 
a project with a dedicated team. Some ideas 
like Snake Pass, are fully developed by Sumo 
and others, like “Spyder”, we will team up with 
a third party, in this case Apple.

WHAT DO GAME JAMS BRING TO THE  
SUMO GROUP?

IDEAS

COLLABORATION

CREATIVITY

PUSHING THE BOUNDARIES

At Gamescom 2018, Team 
Sonic Racing received the Best 
Casual Game award.

Atomhawk won Best Art 
Supplier at TIGA 2018.

Sumo Group plc  Annual Report 2018 
Throughout 2018, Sumo Digital 
continued to work with some  
of the world’s largest and most  
exciting video game publishers.

Carl Cavers
Chief Executive Officer

SERVICING CLIENTS GLOBALLY

Clients in 2018:

  Sumo Digital

  Atomhawk

  Both Sumo Digital and Atomhawk

11

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
OUR VISION CONTINUED

TO BUILD  
A GLOBAL BUSINESS

MARKETS THAT CONTINUE  
TO STRENGTHEN  

Our market is strong and growing, with 
the global games market estimated to 
be $134.9bn and growing year on year at 
around 10.9%. The latest quarterly update 
of the Global Games Market Report forecast 
that 2.3bn gamers worldwide would spend 
$134.9bn on games in 2018 and the market 
would grow to $174bn by 2021. In the UK,  
it is believed that video games development 
contributed £1.5bn towards GDP.   
See the CEO report on pages 18 to 21 for more details. 

We have added four new studios and plan  
to continue the expansion in the coming year:

•  Newcastle (CCP) – see case study on page 21

•  Brighton – The Chinese Room – see case study  
  on page 19

•  Huddersfield – Red Kite – see case study on page 05

•  Leamington Spa – opened in March to focus on mobile 
  game development

DEVELOPMENTS IN THE MARKET

•  Microsoft announced Project xCloud, its “Netflix    
for games” video gaming streaming service on  

  any device

•   Google has announced Stadia, its cloud-based system 

•   Apple introduces Apple Arcade – the world’s first   
  game subscription service for mobile, desktop  
  and the living room 
•   e-sports continues to expand with growth estimated  
  at 40% pa

12

Vancouver, Canada

Sheffield

Nottingham

Sumo Group plc  Annual Report 2018 
Newcastle

LOCATED IN NINE STUDIOS  
IN THREE COUNTRIES

650*

talented people in the UK, 
Canada and India

*  At 31 March 2019.

In December, Sumo Group was  
named SME of the Year at the  
Yorkshire Business Awards 2018.  

Pune, India

13

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
OUR VISION CONTINUED

DRIVEN 
BY OUR PEOPLE

Sumo is a people business and our team  
is highly talented and creative. 

Sumo offers the opportunity to work  
on many platforms and in many genres  
of games using a variety of technologies.  
We are committed to maintaining the Group’s 
creative culture as we grow. Exceptional  
talent drives opportunities.

AWARDS

Jessica Gaskell (below), one of our producers, was awarded 
the Game Dev Heroes Winner – Production. Other members 
of our team received nominations for numerous awards, 
including Games Dev Heroes, Woman In Games and  
GI.Biz 100 Future Talent List.

Insert Caption

We are committed to maintaining Sumo 
Group’s creative and inclusive culture as  
we grow. Exceptional talent drives growth.

Carl Cavers
Chief Executive Officer

14

ATTRACTING THE BEST TALENT

The appointment of Andrea Dunstan 
as a Non-Executive Director brings 
additional and valuable HR and 
remuneration experience to the Group.

Sumo Group plc  Annual Report 2018INVESTMENT IN STUDIOS 

Early in the year we completed  
a significant refurbishment of our 
Sheffield studios to create a larger 
and much improved working 
environment.

In February Atomhawk (Canada) 
moved to larger premises in 
Vancouver.

650

489

33%

PEOPLE AT  
31 MARCH 2019

PEOPLE AT 31 
DECEMBER 2017

INCREASE

15

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTOUR VISION CONTINUED

TO MAINTAIN A STRONG 
COMPANY CULTURE

Interview with Paul Porter,  
Chief Operating Officer.

Paul Porter is one of the co-founders of Sumo Digital.  
When the business was established in 2003, the team totalled 
just eight people. Today, the Group employs 650 and operates 
from nine studios across the globe. Paul, who was previously 
Managing Director of Sumo Digital, was appointed Chief 
Operating Officer of Sumo Group plc on 1 April and joined the 
Board on 9 April. He has more than 25 years’ experience in 
the video games industry, having previously been Studio Head 
at Infogrames Sheffield and the Head of Core Technology at 
Gremlin Interactive.   

What is your role at Sumo and how is that role 
changing? 
Until recently, I was focused on the day to day running of 
Sumo Digital, managing the growth and development of our 
established studios, bedding in newly acquired businesses, 
looking after commercial contracts, overseeing business 
development, marketing and driving IP development… and 
everything in between. As COO, I will have a more strategic 
focus on the Group’s growth plans and operations across 
Sumo Group. Sumo Digital has a great new MD in Gary 
Dunn, who has been with the business since October 2017. 

The creation of the new COO role has expanded the 
management team’s capacity, which is essential for 
managing and continuing the Group’s rapid growth.

How do you work with clients at Sumo Digital?
People often assume that we are a “work for hire” studio, 
just focusing on delivering other publishers’ IP and creative 
ideas. Our people are extremely creative, and we use these 
talents every day, so we still have plenty of creative input.  
For example, we often take a publisher-owned franchise  
and re-establish it.  Sometimes we create new concepts or 
ideas and partner with publishers to bring them to market. 
Other times we undertake co-dev where we provide services 
which lead to further creative collaboration. 

We have deep, long-standing relationships with many 
clients, who not only value but frequently rely on our  
creative talents. For example, we worked closely with  
Media Molecule on the Littlebigplanet franchise, creating 
DLC for Littlebigplanet 2 and providing technical support  
for Littlebigplanet VITA. As we got to really understand the 
IP, this gave Sony and Media Molecule the confidence that 
we could take the creative lead on Littlebigplanet 3 with 
creative check-ins at key stages. Our relationship was  
strong and they trusted us to deliver a game of outstanding 
quality and appeal. 

Q

A

Q
A

16

Q
A

Q

A

Q

A

So how does Sumo encourage creativity?
People who work at Sumo put their heart and soul into 
developing outstanding experiences because they are 
passionate about creating the best games on the market. 
All we do is strive to provide them with everything they 
need to enable them to do that great work. And, we actively 
encourage all colleagues to take ownership of the projects 
on which they are working. We also give people the time  
to think creatively and bring their own ideas to the table. 

What are Game Jams and how important are they 
to the Group?
Game Jam is a platform that we created to nurture the 
creative ideas of our people and bring them to fruition.  
We aim to hold the Jams quarterly, when people come 
together for the day and pick their own teams to help them 
develop their idea into a rudimentary game. A few weeks 
later, we hold a judging day, when those teams regroup to 
play each other’s games. And then all staff get to vote on 
their favourite. It’s possible for a Game Jam game to become 
a project with a dedicated team, where the idea  
is developed further. 

Sometimes we have more than one great idea. Some ideas, 
like Snake Pass, we fully develop and own in their entirety.  
On others, like “Spyder”, we will team up with a third party, 
in this case Apple. 

I am delighted that we are working on two own-concept 
games, “Spyder” and Little Orpheus for Apple Arcade, 
Apple’s recently announced gaming subscription service. 
“Spyder” was a Game Jam winner and Little Orpheus was 
an idea originally created by The Chinese Room,  
a company we acquired in August last year. 

Why do the industry’s most creative people and 
the world’s largest publishers want to work with 
Sumo Group? 
There is huge demand for talented people in the industry 
as more people are playing games than ever before. I think 
people choose to work with us because we give them the 
space and environment to do what they love. Our track 
record for attracting incredible talent through acquisition 
is also pleasing. It shows that people like the way we work 
and do business and want to be part of a successful group. 
Talented people want to work with successful businesses, 
working on exciting projects. 

I think clients want to work with us because we have  
a plethora of technical IP, we have a collaborative and  
open approach and they trust us to deliver the best  
creative content whilst finding solutions to the challenges 
that go with bringing amazing games to market. 

Sumo Group plc  Annual Report 2018I think people choose to work 
with us because we give them 
the space and environment to  
do what they love.

Paul Porter
Chief Operating Officer

17

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTCHIEF EXECUTIVE’S REVIEW

POSITIONED 
TO DELIVER ON  
OUR STRATEGY

Carl Cavers
Chief Executive Officer

Introduction 
Our first full year as a plc was another 
successful and highly productive one for the 
Group. Sumo is a people business and we 
continue to grow rapidly; since IPO we have 
increased our headcount overall by 33%. At the 
year end we had 592 people (2017: 489) working 
in seven studios (2017: five) in three countries. 
Shortly after the year end, we acquired Red Kite 
Games, a work-for-hire studio in Huddersfield 
employing 27 people focused on engineering 
and code support services. Sumo Digital has 
recently opened a new studio in Leamington 
Spa to focus on mobile game development, 
which takes us to nine studios.

Our market is strong and growing and our 
relatively low risk, high visibility business model 
generates both cash and sustainable profit 
margins. In 2018, three of our major projects 
were announced or officially launched by 
clients: Hitman 2 for IO Interactive, Crackdown 
3 for Microsoft and Team Sonic Racing for 
SEGA. In the last few weeks of the financial 
year, we agreed terms or signed contracts 
on four new major projects. These give us 
excellent contracted or near contracted visibility 
on 88.7% of our budgeted development fees for 
Sumo Digital for 2019.

A challenge we face in presenting our 
business to the outside world is the stringent 
confidentiality requirements placed on us by 
our clients, confidentiality which they value 
highly. As much as we want to tell our investors 
about all the exciting games on which we are 
working, we are generally unable to do so. The 
announcement of such games is, rightly, in 
the hands of the publisher and I look forward 
to updating investors on new clients and 

games as projects progress. We are now able 
to publicise that we are developing two games 
for Apple’s recently announced subscription 
gaming service, Apple Arcade. Shortly before 
this announcement, Google also announced a 
new cloud-gaming service, Stadia. These major 
announcements are indicative of the positive 
backdrop for content developers in our market.

Our business model remains relatively low risk. 
The Group is generally not directly exposed 
to the commercial success of a game but 
can benefit from upside opportunity where 
there are royalties in place. We are, however, 
generating new opportunities to accelerate 
the Group’s growth and increase our margins 
through the development of own-IP games, 
either self-funded or co-funded, and through 
acquisition. The Group also benefits from being 
able to reuse its own tools and technology and 
having a significant presence in India, which 
provides a lower cost base.

Concept creation 
The development of our own-IP is an 
important part of our strategy. We launched 
our own game, Snake Pass, in March 2017. 
The development cost was relatively low and 
the game was a great success, generating a 
return on investment of circa 130% to the end 
of 2018, and sales continue. Our people are 
highly talented and creative and, whilst our 
primary focus is on developing clients’ IP, we 
are generating some outstanding game ideas 
of our own. We encourage creativity and will 
continue to develop the best game ideas to 
generate financial returns, but without taking 
undue risk. 

Concepts are created from three main sources: 
from Game Jams, which we are now running 
across most of the Group; from our concept 
team; and from acquisitions, for example 
The Chinese Room. The ideas generated are 
rigorously tested both internally and externally 
and we are highly selective in deciding which 
concepts are worthy of investment and further 
development. If a concept is for a relatively 
small game, we will consider funding the 
project in full and then either self-publishing, 
as we did with Snake Pass, or using an 
external publisher to leverage greater sales 
opportunities. For larger projects, we are 
now looking to obtain external funding from 
a publisher for the majority or all of the cost, 
thereby keeping our risk appropriately low while 
also looking to generate higher returns through 
royalties which reflect the value of the original 
concept creation. Our contracts with Apple 
for Little Orpheus and “Spyder” are excellent 
examples of this and the accounting treatment 
of these new types of project is considered in 
the Business Model, on pages 6 to 9.

Results 
I’m delighted with the continuing growth of 
the Group. In the year ended 31 December 
2018, revenue rose by 35.3% to £38.7m (2017: 
£28.6m). These figures exclude £9.3m of 
pass-through revenue in 2018 (2017: £2.0m) on 
which Sumo Digital does not make a margin. 
The underlying revenue for 2018 adjusted for 
the impact of the adoption of IFRS 15 was 
£38.9m, representing an increase of 35.9% on 
the figure of £28.6m in 2017. This was driven 
by continuing strong organic growth at Sumo 
Digital and the first full year of ownership of 
Atomhawk, which contributed revenue of £2.7m 
in the year. Development fees for the year were 

18

Sumo Group plc  Annual Report 2018ACQUISITION OF  
THE CHINESE ROOM 

The Chinese Room, an award-winning 
independent game development studio in 
Brighton, was acquired in August 2018. It is 
best known for creating experimental first-
person games such as Dear Esther, Amnesia: 
A Machine for Pigs, Everybody's Gone to the 
Rapture and, most recently, So Let Us Melt. 

The business was founded in 2010 and named 
after John Searle's Chinese Room thought 
experiment.  Dear Esther received several 
Independent Games Festival nominations and 
the award for Excellence in Visual Art in 2012.  
Dear Esther is recognised as creating a new 
sub-genre of gaming, the "Walking Simulator". 
Everybody’s Gone to the Rapture, which was 
developed by The Chinese Room and published 
by Sony Computer Entertainment, won three 
BAFTAs amongst many other industry awards 
in 2015.

Games published: 

Dear Esther 
Amnesia: A Machine for Pigs 
Everybody’s Gone to the Rapture  
So Let Us Melt

What this brings to Sumo Digital:

Multiple awards  
including a BAFTA  
for Everybody’s  
Gone to the  
Rapture

•  Accelerates our own-IP  
  pipeline and adds new  
intellectual property  

  and creative talent 

•  The opportunity to  
  develop a new studio  

in the south of England,  
  allowing access to a new  
  pool of talent in a creative  
  hot-spot

•  Extends the reach and  
  accelerates the growth  
  of our core business

Creative  
talent

Dr Dan  
Pinchbeck

New studio location

2,700 sq ft studio  
in Brighton

Studio Director appointed

Recruitment underway

New talent pool in creative 
hotspot

£37.5m (2017: £26.4m), an increase of 41.9%  
on the prior year and an increase of 39.2% on  
a like for like basis adjusted for the effect of 
IFRS 15 and excluding acquisitions. 

The Group achieved Adjusted EBITDA1  
of £10.4m in 2018, a substantial increase  
on the £8.4m reported in 2017.

Further details of the financial results, 
including the impact of IFRS 15, a new 
accounting standard for revenue, are set  
out in the Group Financial Review.

Operational review
Sumo Digital 

In June 2018, we celebrated the 15th 
anniversary of Sumo Digital, the Group’s 
largest business representing just over 
95% of revenue. Sumo Digital is a developer 
of AAA-rated video games, providing both 
turnkey and co-development solutions to an 
international blue-chip client base. Its full-
service development solution includes initial 
concept and pre-production, production and 
development and post-release support (end 
to end full development lifecycle for games). 
In 2018, the business operated from studios 
in Sheffield, Nottingham, Newcastle, Brighton 
and Pune in India. With the addition of Red 
Kite Games and the opening of a new studio in 
Leamington Spa post year end, Sumo Digital 
now operates from seven locations. 

1   Adjusted EBITDA, which is defined as profit before finance  
  costs, tax, depreciation, amortisation, exceptional items,  
  share-based payment charge, customer revenue  

included within finance income, accrued royalty not  
yet received and contingent on future sales and the investment  
in co-funded games expensed, is a non-GAAP metric used  

  by management and is not an IFRS disclosure.

Studios and expansion

We started 2018 by taking on the Newcastle 
studio of CCP Games, bringing a further 34 
people to the business and an additional studio 
location. This studio was quickly integrated and 
has performed strongly under our ownership. 
In December, we relocated the team to the 
Northern Design Centre building in Gateshead 
where the primary Atomhawk studio is located. 

This talented and highly experienced 
development team works with some of 
the industry’s best-known publishers and 
developers, most recently Codemasters on 
DiRT 4, Sony Computer Entertainment (SCE) 
on God of War III: Remastered and Activision 
on Call of Duty: Strike Team. Early indications 
show that this business is operating in line with 
expectations as part of Sumo Digital. 

In August, we acquired The Chinese Room, 
an award-winning independent game 
development studio in Brighton. The acquisition 
accelerated our own-IP pipeline, as well as 
adding new intellectual property and creative 
talent. The Chinese Room had two original 
concepts, one of which, 13th Interior, was at 
prototype demo stage and the other is Little 
Orpheus, which, following our input and 
investment, is now being developed for Apple 
Arcade. It also gave us the opportunity to 
develop a new studio in the South of England, 
allowing us to access an additional pool of 
talent in a creative hot-spot, extending the 
reach and accelerating the growth of our 
core business. We are very pleased with the 
progress and performance since acquisition. 
At the year end, we had a team of nine in the 
Brighton studio and we continue to recruit to 
grow this team.

On 31 January 2019, post year end, we acquired 
Red Kite Games, a work-for-hire studio 
focusing on engineering and code support 
services. The acquisition supports the Group’s 
growth strategy by further increasing our 
capacity and enabling us to access another new 
talent pool in West Yorkshire. Red Kite Games 
operates from a single studio in Huddersfield 
and has a team of 27 people. 

Sheffield continues to be our largest studio 
and our head office. The studio had another 
strong year and the team is currently working 
on several exciting projects, including “Spyder” 
for Apple Arcade.  We completed a significant 
refurbishment programme of these premises 
in the first quarter of 2018 to create a larger 
and much improved working environment for 
our people. Our intention is to expand further into 
an adjacent unit and continue our investment in 
maintaining a desirable working environment.

The Nottingham studio performed well in the 
year. Many of our people in Nottingham were 
working on Team Sonic Racing. The team 
has also been working with CCP Games and 
on distributed development supporting other 
studios in the Group. It is a highly versatile 
studio and towards the end of the year started 
working on two new projects.

Across the four UK studios in 2018, including 
Brighton for part of the year, we achieved 
utilisation rates of circa 95%, which is in line 
with our targets. We consider these utilisation 
rates to be sustainable, having regard to levels 
achieved in previous years.

19

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
CHIEF EXECUTIVE’S REVIEW CONTINUED

Sumo Digital has been operating in India for 
12 years. We have established a highly skilled 
team at our studio in Pune which continues 
to perform strongly. The relatively attractive 
cost structure underpins our profit margins 
and helps us to remain competitive. We now 
have significant engineering talent and games 
designers working with the long-established 
art team and expect this studio to move to full 
game development in the future. Accordingly, 
we attended the India Game Development 
Conference at Hyderabad in December 2018. 
The utilisation rate at this studio increased to 
92% in 2018 (2017: 90%).

Operating from multiple locations gives us 
the capacity to deliver our headcount growth 
targets and we are constantly reviewing 
opportunities to accelerate growth by opening 
studios in other strategic locations. The recent 
opening of the new studio in Leamington Spa, 
led by a highly regarded studio head, to focus 
on mobile game development, is yet another 
example of our growth strategy in action. We 
are considering other new locations both in the 
UK and abroad as well as looking at potential 
acquisition opportunities.

Awards 

We always appreciate being recognised by our 
industry or outside organisations in the form 
of awards. At Gamescom 2018, Team Sonic 
Racing, which has a planned launch date of 
May 2019, received the Best Casual Game 
award. It was particularly pleasing that Jessica 
Gaskell, one of our producers, was awarded the 
Game Dev Heroes Winner – Production. Other 
members of our team received nominations 
for numerous awards, including Games Dev 
Heroes, Woman in Games and GamesIndustry.
biz 100 Future Talent list.

In December 2018, Sumo Group was named 
SME of the Year at the Yorkshire Business 
Awards 2018. 

Clients

Over the past few years, we have worked 
with Sony, Microsoft (including Turn 10 
Studios), SEGA, Deep Silver, IO Interactive 
and CCP Games. Whilst constrained by client 
confidentiality from providing further detail 
until permitted, I am pleased to report that 
Sumo Digital continued to work with some of 
the largest publishers in the world during 2018 
and that we were delighted to add Apple to our 
client list late in the year.  

During the year, the shift towards more 
royalty arrangements as part of our contracts 
continued. We are always keen to align our 
interests with those of our clients and see the 
opportunity for financial out-performance on 
new iterations of proven games.

Atomhawk 
Atomhawk performed well in the first full 
year of ownership. It has two studios, one in 
Newcastle and the other in Vancouver, where 
the team moved to larger premises in February 
2018. The two studios work together closely 
and we have created an intra-company transfer 
scheme to promote knowledge sharing across 
the business.

Acquisitions
We have an interesting pipeline of 
acquisition opportunities ranging in 
activities, sizes and locations. The Group is 
particularly keen to acquire owner-managed 
businesses, where the vendors remain with 
the business post acquisition and where we 
can use our listed shares to provide suitable 
ongoing incentive arrangements.

Atomhawk provides visual development 
concept art and marketing art, as well as 
motion graphics and user interface design.  
Its expertise is in helping customers define  
a visual look for their products, from inception 
through development and, at the final point of 
sale, through marketing imagery, videos and 
box packaging design. The business primarily 
serves the creative industries, working with 
video games studios, as well as film and 
television. It has international clients across 
the entertainment sector. We have delivered 
sustained and stable growth both in terms 
of headcount and revenue in the year under 
review with senior appointments in both 
locations. Clients include 2K, WB Games, 
Microsoft and LEGO in the UK and Zynga, 
EA, Daybreak and Microsoft in Canada. The 
business has expanded its motion graphics 
and marketing art service lines, the latter area 
focusing on the retail and theme park sectors.  
I am pleased to report that Atomhawk won Best 
Art Supplier at TIGA in 2018, recognising the 
creative team’s efforts and exceptional talent  
in the business.

Atomhawk continues to operate primarily 
with its own client base but is increasingly 
collaborating with Sumo Digital on projects 
including own-IP.

Strategy
Sumo Group’s strategy remains unchanged:  
to deliver and expand, to win new clients, M&A, 
particularly with a view to add complementary 
revenue streams, and to develop our own-IP, 
both self-funded and co-funded opportunities:

•  We plan to deliver and expand by developing  
  subsequent franchise titles, by developing  
  downloadable content, managing online  
  communities (collectively referred to as  
‘Games as a Service’) and generating    
royalties, where our interests are 

  clearly aligned with our clients;

•  We plan to win new clients through the  
  expansion of our publisher portfolio,  
  collaborating with other publishers and  
  extending our co-development relationships,  
  and through selective acquisitions;

•  We seek to develop complementary revenue  
  streams through moving into new premium  
  services, possibly through acquisition, as we  
  have done successfully with Atomhawk; and

•  Following the highly successful release of  
  Snake Pass in 2017, we will continue  

to develop our own-IP as referred to above.  
  We plan to release at least one self-funded  
  own-IP title in 2019.

People
We emphasise that Sumo Group is a people 
business and its continuing success is entirely 
dependent on recruiting and retaining talented 
people. I am pleased to report that, at the end 
of March 2019, our headcount had increased 
to 650, an increase of 58 from 592 at the 
end of December 2018. During 2018, our 
headcount increased by more than 100 and 
the year end headcount was significantly above 
our expectation at the start of the year. It is 
notable that this large increase was achieved 
despite our staff attrition rate in the UK rising 
to 13.8%. The attrition rate has now dropped 
significantly and we will work to maintain 
acceptable levels moving forward. The two 
principal factors behind the increased attrition 
were a Group-wide job levelling process, which 
was undertaken in the year, and, whilst we 
successfully transitioned most teams onto 
other existing or new projects, the completion 
of an unusually large number of major projects 
in the year.

We are strengthening our HR team and 
processes and have taken focused and planned 
actions to improve staff retention. Such 
measures include our incentive arrangements 
and investing in our premises to provide a 
high-quality working environment. Andrea 
Dunstan, who has a wealth of relevant people 
experience, joined the Board in September 
as a Non-Executive Director and Chair of the 
Remuneration Committee. I am very pleased  
to note that, in this short period of time, she has 
already made a positive impact on the business 
and its processes. 

The Group has continued to meet challenging 
recruitment targets successfully over many 
years. Good people are in high demand and 
we must continue to focus on providing an 
attractive employment opportunity for the best.  
Video game developers tend to look for security 
of employment and interesting work.  Sumo 
does offer the opportunity to work on many 
platforms and in many genres of games using 
various technologies.  We recruit at all levels of 
experience and have strong relationships with 
universities both in the UK and abroad. We also 
benefit from recruiting in many locations with 
significant talent pools.

Of the four original founders of Sumo Digital, 
three remain with the business: Darren Mills, 
Studio Director of Sheffield, myself as CEO 
and Paul Porter. Paul was appointed Chief 
Operating Officer of Sumo Group on 9 April 
2019 and joins the Board with effect from 
today. He was previously Managing Director 
of Sumo Digital. 

20

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
I am delighted that Paul is taking on this 
important new role and welcome him to  
the Board.

I am also pleased that Gary Dunn has taken  
on Paul’s previous role as Managing Director 
of Sumo Digital. Gary has impressed the 
Board considerably since he joined the Sumo 
Digital team as Portfolio Director in October 
2017, demonstrating excellent leadership, 
growing successful teams and managing 
projects from concept to launch. We welcome 
him to his new role and look forward to his 
continuing contribution. 

We are committed to maintaining Sumo 
Group’s creative culture as we grow. 
Exceptional talent drives opportunity and, 
on behalf of the Board, I would like to thank 
everyone at Sumo Group for their passion, 
commitment and desire to create outstanding 
games and imagery. 

The market
Our market is strong and growing. In a recent 
GamesIndustry.biz article the value of the 
global games market was estimated to be 
$134.9bn using data from Newzoo. The market 
value was further analysed as $63.2bn for 
Mobile, $38.3bn for Console and $33.4bn for 
PC. Year on year growth rates of these three 
segments were estimated to be 12.8%, 15.2% 
and 3.2% respectively, giving an overall market 
growth of 10.9%. The latest quarterly update of 
the Global Games Market Report forecast that 
2.3bn gamers worldwide would spend $134.9bn 
on games in 2018 and that the market will  
grow by c.30% to $174bn by 2021. 

The UK is an important part of the global 
video games market and the market is a very 
important one for the UK. The TIGA Business 
Opinion Survey 2019 reported that video games 
development contributed nearly £1.5bn towards 
UK GDP in the year to November 2017 and 
an estimated £613m in direct and indirect tax 
revenue to the Exchequer. TIGA estimates 
that 37,536 people in the UK work directly 
or indirectly for the video games industry, 
including 13,277 people in games development. 

UK operators are positive about the market 
opportunity and the future. In the TIGA survey, 
it was reported that 77% of operators planned 
to expand their workforce in 2019 and 52% of 
respondents said the outlook for investment 
in their business was more optimistic than 
12 months earlier, despite the uncertainty 
surrounding Brexit. 

There are several very interesting trends 
developing in the market, including the move 
to streaming, the rapid growth of e-sports and 
the continuing development of Games as a 
Service (“GAAS”).

Recently, Microsoft CEO Satya Nadella briefed 
journalists at an invitational editors’ meeting 
at Microsoft’s headquarters on what they 
describe as “Netflix for games”. He discussed 
Microsoft’s move to video game streaming with 
Project xCloud, where a gamer can play high-
quality, blockbuster games on any device with 
the game being powered by a remote computer. 
On 19 March 2019, Google announced Stadia, 
its cloud-based system able to run on PC, 
mobile, tablet and TV.  On 25 March 2019, 
Apple announced Apple Arcade, and we are 
delighted to be developing two games for this 
subscription service. These are very significant 
steps for the streaming of video games.  

e-sports continues to grow rapidly. Recently 
GamesIndustry.biz reported that this sector 
is estimated to be growing at up to 40% per 
annum. Total prize money awarded for e-sports 
tournaments in 2018 was $140m. Global 
e-sports revenues are expected to grow to 
$1bn for 2019. 

These trends underpin the drive for high quality 
games, which supports Sumo Group’s business 
model and growth strategy. The opportunities 
for our business are further strengthened by 
the ongoing move towards GAAS, in which 
developers or publishers engage with players 
over a protracted period following the release 
of a game providing downloadable content 
and other ongoing services. The Group is well 
positioned to benefit from the changes in a very 
dynamic market.

Outlook 
With the video games market forecast by 
Newzoo to grow c.30% in the next three 
years, driven by demand for new cloud-based 
subscription platform content supported by 
the world’s biggest publishers, we believe 
that the outlook for Sumo Group is as good as 
ever. We are successfully attracting major new 
global publishers, as well as strengthening 
our relationships with existing and previous 
clients, and our business development pipeline 
remains very healthy.

The challenge for the business is the 
acquisition of talent to support and deliver on 
these significant growth opportunities. Our 
quest to attract talented people to the business, 
both organically and through acquisition, is 
delivering results and we will maintain a keen 
focus on this aspect of the business in 2019. 
Having successfully acquired Red Kite Games 
at the beginning of the new financial year, we 
are continuing to explore further interesting 
acquisition opportunities.

We have had a positive start to the new financial 
year and have an unusually high degree of 
earnings visibility with around 88% of Sumo 
Digital’s forecast 2019 development fees being 
already contracted or near contracted. Current 
trading is in line with the management’s 
expectations and I remain confident that the 
business will continue to deliver in 2019  
and beyond.

Carl Cavers
Chief Executive Officer

SUMO NEWCASTLE STUDIO

In January 2018 Sumo Digital took  
on the Newcastle studio of CCP 
Games, bringing a further 34 people  
to the business and an additional 
studio location.  

How it’s been integrated:

•  Quickly integrated

•  Performed well

34

•  Relocated to the Northern Design Centre  
  building in Gateshead where the primary 
  Atomhawk studio is located 

Team growth of 34 and new 
location added

In the last few weeks of the 
financial year, we agreed terms 
or signed contracts on four new 
major projects. These give us 
unprecedented contracted or near 
contracted visibility on 88% of our 
budgeted development fees for 
Sumo Digital for 2019.

Carl Cavers
Chief Executive Officer

21

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTGROUP FINANCIAL REVIEW

FINANCIAL  
SUCCESS  
A YEAR ON 

David Wilton
Chief Financial Officer

These financial statements cover the financial 
year ended 31 December 2018, the first full year 
of Sumo Group as an AIM quoted company, 
following the IPO in December 2017.

Results overview 
The underlying trading of the Group was 
strong in the year under review. Statutory 
revenue for the year was £38.7m (2017: 
£28.6m).  Our revenue figures are now stated 
excluding pass-through revenues upon which 
Sumo does not make a margin and the 2017 
comparative figures have been restated 
accordingly.  Pass-through revenue in 2018 
was £9.3m (2017: £2.0m). These figures reflect 
continuing strong organic growth at Sumo 
Digital and the first full year of the ownership 
of Atomhawk, which contributed £2.7m and 
£0.7m of revenue and EBITDA respectively. 
The 2018 figures also include four and a half 
months of ownership of The Chinese Room 
which performed ahead of expectations by 
breaking even on revenue of £0.3m. The 
like for like increase in adjusted revenue1, 
excluding the effect of acquisitions, was 
£8.6m, an increase on the prior year of 31.6%.

Adjusted EBITDA was £10.4m. This was 
significantly ahead of the Adjusted EBITDA 
in 2017 of £8.4m, an increase of 24.6% and 
slightly ahead of the Board’s expectations. 

1    The adjustment to revenue is to include £0.4m of  

customer revenue included within finance income, and   
exclude £0.2m of accrued royalty income not yet received  
and contingent on future sales, following the adoption  
of IFRS 15.

22

Revenue 
Gross profit 
Gross margin 
Adjusted EBITDA3 
Loss before tax 
Exceptional items and 
amortisation charges 
Adjustments3 
Cash flow from operations 

Audited 
2018 
£’000 

38,696 
18,403 
47.6% 
10,407 
(483) 
(7,041) 

(2,957) 
(6,363) 

Audited
Restated2 
2017 
£’000 

28,591 
13,252 
46.4% 
8,356 
(27,973) 
(30,282) 

Increase/
(decrease)
£’000

10,105
5,151
–
2,051
27,490
23,241

– 
3,252 

(2,957)
(9,615)

2   2017 comparative restated for pass-through revenues and costs upon which Sumo does not make a margin. During the year the 

directors reassessed their accounting treatment for certain ‘pass-through’ costs which are recharged at nil margin and concluded that 
it would be appropriate for these costs to be netted against recharged income. This change in presentation reduced revenue and direct 
costs for the year ended 31 December 2017 by £2m but had no impact upon gross profit, earnings or financial position. 

3   Adjusted EBITDA, which is defined as profit before finance costs, tax, depreciation, amortisation, exceptional items, share-based 

payment charge, customer revenue included within finance income, accrued royalty not yet received and contingent on future sales 
and the investment in co-funded games expensed, is a non-GAAP metric used by management and is not an IFRS disclosure.

The underlying adjusted profit before share-
based payments charge, adjustment for 
customer revenue included within finance 
income, investment in co-funded games 
expensed, exceptional items, amortisation of 
customer contracts and relationships  for the 
year was £9.0m (2017: £7.5m also adjusted for 
net finance costs relating to pre-IPO financial 
structure), and reported loss before tax was 
£0.5m (2017: £28.0m) as set out in note 29.  
The reported loss before tax is stated after, 
inter alia, the non-cash amortisation charge 
of £6.9m.

The net cash outflow for the year was £8.6m 
which was in line with our expectations at the 
start of the year. Cash balances at the year end 
were £3.7m (2017: £12.4m). 

The audited results are the first prepared 
having adopted IFRS 15: Revenue from 
Contracts with Customers. In the Annual 
Report 2017, the Board stated that it did not 
expect the adoption of IFRS 15 to have a 
material impact on the financial information 
of the Group in the period of initial application. 
In our Half Year Results 2018, we referred to 
changed terms on one contract, which has 
unusual payment terms. Under IFRS 15, there 
were adjustments in the period under review 
of £0.2m and £0.3m to revenue and interest 
income respectively, relating to this contract, 
and there will be further adjustments in 2019. 
The adjustment to revenue of £0.2m comprises 
two separate amounts: £0.4m adjustment 
to development fees relating to the funding 
income on the project and £0.2m recognition  
of variable consideration on future royalty 
income.  Further details are set out in note 27. 

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
KEY PERFORMANCE INDICATORS

Gross margin

Adjusted EBITDA3

Operating cash flow

47.6%

2017: 46.4%

£10.4m

2017: £8.4m

£(6.4)m

2017: £3.3m inflow

RECONCILIATION TO UNAUDITED UNDERLYING INCOME STATEMENT

Revenue 
Gross profit 
Operating expenses excluding  
depreciation, amortisation,  
share-based payments charge, 
exceptional items, the impact of 
IFRS adoption and investment in 
co-funded games expensed 
Adjusted EBITDA 
Depreciation 
Net finance costs 
Customer revenue included 
within finance income 
Accrued royalty not yet received 
and contingent on future sales 
Investment in co-funded games 
expensed 
Amortisation of software 
Adjusted profit before tax, 
share-based payment charge, 
exceptional items and 
amortisation of customer 
contracts and customer
relationships 
Operating expenses – 
exceptional 
Share-based payments charge 
Amortisation of customer 
contracts and relationships 
Loss before taxation 

Reported 

Revenue 
margin 
2018  adjustments6 
£’000 
£’000 

38,696  
18,403  

171 
171  

Adjustments4 
£’000 

– 
208 

Unaudited 
underlying 
2018 
£’000 

38,867  
18,782  

Reported 
2017 
£’000 

28,591  
13,252  

(7,996)  
10,407  
(1,104)  
212  

(171)  
– 
– 
(309)  

(208) 
– 
– 
– 

(8,375)  
10,407  
(1,104)  
(97)  

(421)  

421 

250 

(250) 

(208)  
(163)  

208  
– 

– 

– 

– 
– 

(4,896)  
8,356  
(669)  
(5,378)  

– 

– 

– 

– 

– 
(163) 

– 
(162)  

Adjustments5 
£’000 

– 

– 
– 

5,378  

– 

– 

– 
– 

Unaudited
underlying
2017
£’000

28,591 
13,252 

(4,896) 
8,356 
(669) 
–

–

– 

–
(162)

8,973  

(94) 
(2,578)   

(6,784)  
(483)  

9,043  

2,147  

7,525 

(2,656) 
– 

(27,464)  
(27,973)  

4 
5 
6 

 The adjustment in 2018 in respect of gross margin is in relation to Sumo’s investment in co-funded games, which for statutory purposes is expensed.
 The adjustment in 2017 in respect of interest cost is to reflect the ungeared structure of the Group following the IPO in December 2017.
 The revenue margin adjustments are made up of customer revenue included within finance income, accrued royalty income not yet received and contingent on future sales, investment in co-funded games 
expensed and net financing costs. 

23

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROUP FINANCIAL REVIEW CONTINUED

As our talent pool grows, the Group is 
generating more own-IP opportunities, 
including concepts which lend themselves 
to larger, more complex game development. 
We remain committed to our relatively low 
risk model, however, and, as such, we will not 
take significant principal risk. Towards the 
end of 2018, we began work on a new type of 
co-development contract, under which external 
funding is provided by a publisher for all or the 
majority of the development costs for a game, 
the concept of which was created by Sumo 
Group. This new approach will enable us to 
generate returns which best reflect the value  
of a Sumo Group concept, whilst keeping 
principal risk relatively low. Two such contracts 
were signed in the latter stages of 2018, for 
projects on which the publishers will pay for the 
majority of the development costs, in exchange 
for the right to access or use economic benefits 
of the IP created, and Sumo Group will fund a 
smaller proportion of the costs. The revenue 
and profit are recognised on the development 
fees payable by the publisher during the term 
of the contract but the costs incurred by Sumo 
Group are expensed. During 2018, the costs 
incurred on these two projects amounted to 
£0.2m in aggregate. The equivalent costs to  
be incurred in 2019 will be larger. 

During the year the Group incurred £0.1m  
of transaction costs on the acquisition of  
The Chinese Room.

The Board believes that it is helpful to include 
alternative performance measures which 
exclude certain non-cash charges and are 
adjusted for the three matters referred to above 
to present the underlying results of the Group. 
These measures are reconciled to the income 
statement in note 29. 

The non-cash charges included in the Group’s 
results relate to the amortisation of goodwill 
and to share-based payments. The other three 
adjustments are firstly for the financing of the 
one contract under IFRS 15, secondly for the 
costs expensed on the development of the 
two games referred to above and thirdly the 
transaction costs on the acquisition of The 
Chinese Room.

To assist the understanding of how IFRS 
15 applies to the three different types of 
contract presently being undertaken by Sumo, 
illustrative case studies are set out on the 
Business Model pages 08 to 09.

24

Trading
Development fees for the year were £37.5m, 
an increase of 41.9% on the £26.4m in 2017. 
Atomhawk, which was acquired on 29 June 
2017, contributed revenue of £2.7m in the year 
(2017: £1.3m in the period post acquisition). 
The Chinese Room, which was acquired on 
13 August 2018, contributed £0.3m of revenue 
in the year. On a like for like basis the Group’s 
development fees, adjusted for the effect of 
IFRS 15, increased by 39.2%.

The Group generated own-IP title revenue of 
£0.4m (2017: £1.7m). Royalty income was £0.8m 
(2017: £0.5m). Both these revenue figures are in 
line with the Board’s expectations. The own-IP 
revenue is generated from the ongoing sales of 
Snake Pass which was launched in March 2017. 
The royalty income now includes an amount of 
£0.2m in recognition of variable consideration 
under IFRS 15 which is future royalty income 
expected to be received in 2019.

Statutory gross profit for the year was £18.4m, 
an increase of 38.9% on the £13.3m in the  
prior year. 

Gross margin adjusted for IFRS 15 and 
excluding royalties was 47.6% (2017: 45.4%).

Operating expenses for the year were £19.1m 
(2017: £35.8m). Included within operating 
expenses were amortisation and depreciation 
of £6.9m and £1.1m respectively (2017: £27.6m 
and £0.7m respectively).  

The non-cash amortisation charge is explained 
below. The overall increase in operating 
expenses excluding amortisation and 
depreciation was primarily due to investment in 
people and systems, the inclusion of a full year 
of Atomhawk and increased premises costs on 
the newly acquired leasehold units in Sheffield. 
The Group spent £0.6m on research and 
development, all of which has been expensed.

One of the core reasons why the Group 
became a public listed company was to use its 
quoted shares to incentivise our people. The 
Sumo Group plc Long Term Incentive Plan 
and the Sumo Group plc Share Incentive Plan 
were launched in March 2018 and July 2018 
respectively. There is a non-cash charge under 
IFRS 2 of £2.6m in 2018 to reflect the cost of 
these plans.

The net finance income for the year was £0.2m 
(2017: net finance cost of £5.4m). The Group 
had no borrowings during the period and the 
net finance income consists of the IFRS 15 
financing income referred to above partially 
offset by the bank commitment fee payable.

The Corporation Tax credit for the year was 
£0.2m (2017: £4.5m credit). Further information 
regarding taxation is set out in note 11. 

Sumo Group plc  Annual Report 2018Profit margins
Statutory gross margin for the year was 47.6% 
(2017: 46.4%). These margins reflect the royalty 
income of £0.8m (2017: £0.5m) in the year 
which flows directly through to gross profit.  
The gross margin adjusted for IFRS 15 adoption 
impact, investment in co-funded games 
expensed and excluding royalties was 47.6% 
(2017: 45.4%).

Adjusted EBITDA margin was 26.8% (2017: 
29.2%). The reduction in EBITDA margin was 
expected as we invest in the platform  
to support future growth.

The gross margin is underpinned by the high 
levels of, and rapidly increasing, demand for 
premium development and creative services 
to the video game and wider entertainment 
industries combined with the Group’s delivery 
and cost model. In particular, Sumo Group 
benefits from its core technology which  
enables accelerated prototyping, the efficiency 
and de-risking of the development phase and 
optimising development through the use of 
proven technology. The Group also operates 
from relatively low-cost locations, notably  
in India.

The adjusted EBITDA margin for 2018 reflects 
the significant investment in the year in the 
Group’s overhead base to provide a strong 
platform to support long-term growth. 

Client concentration
During 2018 there were four major clients that 
individually accounted for at least 10% of total 
revenues (2017: three clients). In aggregate, 
these four clients accounted for 65.9% of total 
revenue and the top three accounted for 52.5%. 

Due to the nature of Sumo Group’s market and 
the services provided the Group will always 
serve a relatively small number of clients at 
any given time, usually on major long-term 
contracts. The Group has strong relationships 
with its clients, some of whom have been very 
long-standing strategic partners. Over time, 
our client concentration has reduced and it is 
likely to continue to do so. Several contracts 
secured in the final weeks of 2018 are with 
significant clients with whom the Group has  
not worked before, including Apple.

Video Games Tax Relief (VGTR)
Sumo Digital continues to claim and receive 
significant amounts under VGTR. We include 
VGTR within our direct costs and accordingly, 
for both years, our gross profit and gross 
margin reflect these amounts. We believe this 
is the appropriate treatment of these credits, 
as gross margin is best considered after taking 
account of the effect of VGTR. The amounts 
included for 2017 and 2018 are £8.3m and 
£6.9m respectively. 

25

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTGROUP FINANCIAL REVIEW CONTINUED

The Board expects the Group to  
be significantly cash generative  
in 2019.

David Wilton
Chief Financial Officer

Cash flow
As expected, net outflow of cash from operating 
activities was £6.4m (2017: cash inflow £3.3m). 
The principal factors behind the cash outflow 
for the year were:

•  the payment in 2018 of fees of £1.7m arising  
  on the December 2017 IPO;

•  the timing of VGTR receipts; and

•  the timing of milestone receipts, in 

particular on one contract in which the cash 
is receivable after the game is released. 
This contract is the one referred to above 
regarding IFRS 15. It accounted for £5.7m 
of the increase in working capital and arose 
primarily due to the payment terms on this 
one contract whereby, for commercially 
attractive terms, the Group is financing an 
element of development combined with the 
timing of milestone receipts. The increase in 
working capital on this particular contract is 
expected to reverse in 2019.

Capital expenditure in the year was £2.2m 
(2017: £1.7m), most of which related to either 
the refitting of the premises in Sheffield, which 
was ongoing over the 2017 year end, or the 
purchase of IT equipment and systems. 

The cash cost of the acquisition of The Chinese 
Room was £1.6m and it had cash balances of 
£1.6m at the date of acquisition.

The Board expects the Group to be significantly 
cash generative in 2019.

Cash balances at 31 December 2018 were 
£3.7m (31 December 2017: £12.4m). 

Cash balances  
at 31 December 2018

£3.7m

(31 December 2017: £12.4m)

Treatment of acquisition and IPO costs 
The net consideration of £0.6m paid for the 
acquisition of The Chinese Room has been 
capitalised and goodwill and other intangibles 
of £0.6m are carried on the balance sheet as at 
31 December 2018. £0.1m of transaction costs 
were charged through the income statement 
and are treated as an adjustment in the 
calculation of Adjusted EBITDA.

In the previous year, transaction costs were 
incurred in a number of areas in relation to 
the IPO and raising of new financing. The 
accounting treatment is governed by IFRS 3. 
Accordingly, £1.9m and £2.5m of transaction 
costs were charged to equity and through the 
income statement respectively in that year. 
Transaction costs of £0.2m were charged 
through the income statement for the 
acquisition of Atomhawk.

Shortly before our IPO in December 2017, we 
made due diligence enquiries into the status 
of VGTR. These enquiries indicated ongoing 
cross-party support for the measure. A British 
Film Institute report published in October 2018 
showed that in 2016 the total development 
spend in the video games sector was £1.25bn, 
of which £390m accessed VGTR and that VGTR 
supported spending generated £294m of direct 
gross value added.  For every £1 spend, the UK 
has seen an additional £4 of gross value added 
and, according to the BFI, it has generated 
around 9,170 full-time equivalent roles. In 2017, 
the EU Commission announced that the VGTR 
scheme would continue until at least 2023.  
It is worth noting that similar schemes are  
in place in many other countries, notably 
Canada, the US, and France, some of which  
are at higher rates than in the UK. It is reported  
that Germany, the Republic of Ireland and 
Poland are considering introducing similar 
incentive schemes.

In a recent survey by TIGA, respondents 
referred to the need to make the UK’s Video 
Games Tax Relief more internationally 
competitive when asked about obstacles  
to growth in the sector. 

26

Sumo Group plc  Annual Report 2018Post balance sheet date events
On 1 February 2019, we announced the 
acquisition of Red Kite Games, a work-for-hire 
studio focusing on engineering and code 
support services. The net consideration is circa 
£1.5 million, as Red Kite Games has been 
acquired with circa £0.5 million of cash on the 
balance sheet. The business will continue to 
operate under the Red Kite Games name, as  
a wholly owned subsidiary of Sumo Digital. 

Sumo Group has agreed to issue 1,162,791 
shares to the vendors of Red Kite Games on the 
first anniversary of the completion as part of the 
acquisition consideration, which was completed 
on 31 January 2019.

Since the year end, options have been granted 
under the LTIP over 618,392 shares and 4,550 
shares have been issued to date in 2019 under 
the terms of the SIP.

David Wilton
Chief Financial Officer

Foreign currency
Until recently, virtually all the Group’s contracts 
have been denominated in pounds sterling. 
Atomhawk has generated revenues in foreign 
currency, primarily US dollars. Costs are 
incurred in India in local currency.

Two development contracts signed in late 
2018 are denominated in US dollars, hence 
Sumo will have relatively significant revenues 
in that currency. It is Sumo Group’s policy to 
hedge such revenues to protect the Group from 
fluctuations in exchange rates and the forecast 
revenue receipts on these two contracts have 
been hedged accordingly in 2019. 

Dividend
In line with the strategy set out at the time  
of the flotation, the Directors intend to reinvest  
a significant portion of the Group’s earnings  
to facilitate plans for future growth. Accordingly, 
the Directors do not propose a dividend at 
the present time but it remains the Board’s 
intention, should the Group generate  
a sustained level of distributable profits,  
to consider a dividend policy in future years.

Share issues
During the year, options were granted and 
remain outstanding under the LTIP over an 
aggregate of 8,631,278 shares. 4,618,735 shares 
were issued on 9 March 2018 to be held in 
order to satisfy the element of the proposed 
LTIP awards which are to be held under a 
joint ownership arrangement. The Group also 
launched the Sumo Group plc Share Incentive 
Plan (SIP) in July 2018 and 92,287 shares were 
issued in 2018 under the terms of the SIP.

Sumo Group issued 357,485 shares to the 
vendors of The Chinese Room as part of the 
consideration upon acquisition which was 
announced on 14 August 2018.

Balance sheet
Goodwill and other intangibles reduced by 
£5.8m to £22.4m. The reduction reflects the 
residual non-cash goodwill and amortisation 
charge of £6.9m, following from the decision 
taken in the previous year to review the policy 
for historical intangible assets in respect 
of client contracts and client relationship 
intangible assets arising from the acquisition 
by Perwyn in September 2016. Following the 
review, these intangible assets were valued by 
reference to the specific time period for each 
of the client contracts in place at September 
2016 and an assessment of the appropriate 
time period for the client relationship from that 
date, which we now consider to be two years. 
We also took account of changes in the scope 
of the client contracts and client relationships. 
These amendments constituted a change 
in accounting estimate, and the effect is to 
amortise the historical intangible assets arising 
on the September 2016 change of ownership 
over a shorter period. The accelerated 
amortisation charge arose in the nine months 
up to September 2018, being the date of the 
second anniversary of the Perwyn transaction. 
The reduction in the intangible asset was partly 
offset by the increase in other intangibles 
arising from the acquisition of The Chinese 
Room in the period.

Current assets were £28.9m (31 December 
2017: £23.8m). Trade and other receivables 
were £25.2m (31 December 2017: £11.4m). 
The increase of £13.8m in trade receivables 
is primarily due to the contract with unusual 
payment terms which represented £5.7m  
of the movement. 

Cash balances at 31 December 2018 were 
£3.7m (31 December 2017: £12.4m). The  
Group has a £13m revolving credit facilities 
agreement with Clydesdale Bank plc. Interest  
is payable on amounts drawn down at the rate 
of one and a half to two percent above LIBOR 
and the term of the agreement is five years 
from 15 December 2017. As at the date of  
these financial statements, this facility  
remains undrawn.

Trade and other payables reduced by £1.1m  
to £11.0m at 31 December 2018.

The consolidated balance sheet at 31 
December 2018 includes own shares of  
£4.9m which relates to shares issued under 
the terms of the Sumo Group plc Long Term 
Incentive Plan.

27

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTPRINCIPAL RISKS AND UNCERTAINTIES

EFFECTIVELY
MANAGING OUR RISKS

During the Company’s first full year as a PLC, the Board 
has regularly reviewed and updated the Company’s risk 
management and internal control systems. This has 
included discussion and review of the Group’s risk register, 
facilitated by the Group Internal Auditor. The Board has 
focused on ensuring that the register reflects the structure 
and strategy implemented by the Group, and monitoring the 
implementation of mitigating activities.   

The items referred to below are regarded as the key risks 
for the Group. These are not the only risks that might affect 
the Group’s performance, but the Board believes that they 
are currently the most significant and specific to the 
Group’s business.

Risk

Description and mitigation

STRATEGIC

Mergers and acquisitions
Risk and potential impacts
Acquisitions may involve unforeseen liabilities, difficulties in realising cost or revenue expectations, loss of key employees 
and customer relationship issues. Unanticipated operating difficulties and expenditure during integration could absorb 
significant financial and management resources. A poorly implemented acquisition could damage the Group’s reputation, 
brand and financial position. 

Mitigating activities   
The selection of potential target companies by senior management is typically based upon a high degree of pre-existing 
knowledge of key individuals involved in the target.

All proposed acquisitions are subject to robust due diligence work, supported by external advisers, who also advise on  
the detailed terms of any transaction. 

Dependence on a concentrated client base
A loss, or significant reduction, in activity from one of our major clients could materially affect our ability to meet revenue 
and operating performance targets. In the year ended 31 December 2018, our top four clients generated the majority of 
revenues, contributing over 10% of total revenues each. This represents a broadening of our client base compared with  
the position for 2017. 

Mitigating activities  
Senior management actively seek to diversify our client base and in 2019 we have started working with a number 
of significant new clients.

The milestone delivery structure of our long-term contracts allows us to identify and address any potential issues with 
clients promptly during the course of the contract, reducing the risk of a breakdown in relationships. 

OPERATIONAL

Ability to recruit and retain skilled personnel
The successful delivery of our strategy and achievement of our growth targets depends on our ability to recruit and retain 
high quality staff throughout the business. 

Mitigating activities   
We monitor our retention and recruitment levels on a weekly basis in line with the Group’s growth targets to ensure we 
take swift action when targets are not met. 

An annual review of remuneration packages is conducted to ensure that we remain competitive within the industry. The 
Group has introduced an employee share plan to align the interests of the broader workforce with those of shareholders. 

Formal feedback channels for employees include the annual satisfaction survey, appraisal programme and during the 
induction and exit processes. We use the results to make changes to the way we work, improving the level of employee 
engagement and satisfaction. 

28

Sumo Group plc  Annual Report 2018 
Risk

Description and mitigation

OPERATIONAL
CONTINUED

IT security   
A breach of IT security, unauthorised copying or software piracy could result in loss of business and reputational damage 
for the Group, as well as associated negative financial impacts to revenue and costs. 

Mitigating activities   
Our project work is protected by copy protection technology intended to prevent piracy. 

We conduct robust testing on our systems and software, including penetration testing by external consultants. 
The implementation of action plans that arise from the results of testing is monitored by the Board.   

Disaster recovery plans have been developed to ensure the business can recover from any interruptions with 
minimal impact. 

Stability of IT systems     
The Group is reliant on the continuity of our IT systems to continue to operate effectively. Prolonged disruptions may affect 
operational performance, and negatively impact the Group’s finances and customer relations.

Mitigating activities     
We have an experienced and dedicated IT team, and use external consultants where we need to, ensuring we have  
a good balance of skills and experience in the team. 

Back-up servers are used, and server disaster recovery plans are in place to provide data resilience. Infrastructure  
is regularly monitored and updated by the IT team. 

Business continuity plans are in place for our main operations, including plans being developed at a studio and  
project level.

BREXIT

The continued uncertainty around the potential ways the UK could leave the European Union makes it increasingly difficult 
to predict the potential impact on the Group. Uncertain economic conditions are likely to result in additional risk for the 
Group, particularly in respect of the availability of workers, foreign exchange rate fluctuations and regulatory changes. 

Mitigating activities   
The senior leadership team has compiled a Brexit report that outlines the Group’s ongoing risk assessment and planned 
responses to the potential outcomes of Brexit, focusing on the riskiest “no-deal” scenario. External consultation has been 
sought where appropriate. 

The Board receives regular updates of the paper with progress against the plan of action and any changes to the 
perceived risks. 

The Group has updated its hedging policy to ensure that sufficient hedging arrangements are in place to reduce 
uncertainty and currency risk in our foreign currency contracts to an acceptable level. 

We have identified all of our employees who might be directly affected by Brexit (approximately 50) and we are providing 
them with information and guidance on the position as and when it is available.

The Strategic Report, which includes the Chairman’s statement, the Chief Executive’s review, the Group’s business model and strategy, 
the Group financial review and the Principal risks and uncertainties, was approved by the Board and signed on its behalf by:

Carl Cavers
Chief Executive Officer

Carl Cavers
Chief Executive Officer

8 April 2019

29

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTINTRODUCTION TO GOVERNANCE

GOVERNANCE 
OVERVIEW

The Group is committed to engaging 
with our shareholders to ensure that 
our strategy and business model 
are understood.

Ken Beaty
Chairman

Ken Beaty
Chairman

The Board remains committed to effective 
corporate governance as the basis for 
delivering long-term value growth and for 
meeting shareholder expectations for proper 
leadership and oversight of the business. As 
the Chairman of the Board, I am responsible 
for corporate governance within the Group and 
the Board is committed to maintaining a sound 
ethical culture that feeds our risk management 
and decision making. We believe that having 
good corporate governance is the best way 
to pursue medium to long-term success for 
Sumo Group plc and our stakeholders. To this 
end, since our IPO in 2017, we have adopted 
the code published by the Quoted Companies 
Alliance (“QCA” code) as our benchmark for 
governance matters and believe that we are  
in full compliance at the date of this report.

My role as Chairman of the Board remains 
separate to, and independent of, that of the 
Chief Executive and we both have clearly 
defined responsibilities. These, along with the 
terms of reference for all the Committees of 
the Board, can be found on the Sumo Group  
plc Investor Relations website. 

This section of the Annual Report outlines  
how we have applied the principles of the  
QCA code during our first full year as a plc.  
We will review and update our approach as  
the Group continues to grow and will update  
the Corporate Governance statement in the 
AIM rule 26 section of the Company’s website. 

Ken Beaty
Chairman

A YEAR OF PROGRESS
Governance highlights

Expansion of the Operating Board 

The Operating Board has been a key area 
of progress during the year, ensuring 
that the “tone from the top” on matters 
of risk is appropriately framed, and it has 
recently been expanded. Details of the 
Operating Board can be found on pages 
38 and 39. 

First Board evaluation completed

The Board carried out its first 
performance assessment towards 
the end of the year.  This process, 
and the tools used, were designed 
by a third party consultant with 
considerable experience of board  
reviews and tailored to the Group’s 
specific circumstances. Details can 
be found on page 33.

30

Sumo Group plc  Annual Report 2018CORPORATE GOVERNANCE

DELIVERING
LONG-TERM GROWTH

GOVERNANCE PRINCIPLES

ACTION

PRINCIPLE 1

Establish a strategy and business model which  
promote long-term value for shareholders.

Our strategy and business model are discussed in the Chief Executive’s  
review on pages 18 to 21.

PRINCIPLE 2

Seek to understand and meet shareholder 
needs and expectations.

The Company provides creative and development services to the video games and 
entertainment industries, delivering full-service visual and development solutions. 
We work with some of the largest video game producers in the world on long-term, 
high-value contracts, as well as launching our own smaller, independent games. 

Our growth targets will principally be achieved through: 

•   The organic growth of our contracted development fees model 

•   Targeted acquisitions aimed at bringing on board talent and intellectual  
  property to grow the Sumo Group.

The Group is committed to engaging with our shareholders to ensure that 
our strategy and business model are understood. The Board believes that 
the disclosures of this Annual Report provide the information necessary for 
shareholders to assess the Company’s performance, business model  and strategy. 

The Executive Directors of the Company are in frequent contact with the Company’s 
shareholders and brief the Board on shareholder issues. In 2018 we held investor 
roadshows and briefings, hosted investor days at our Sheffield studios and held 
frequent one to one meetings with investors and potential investors. 

The Company’s largest shareholder is Perwyn Bidco (UK) Limited. Under the terms 
of the Relationship Agreement entered into at the time of the Company’s admission 
to AIM, Perwyn has nominated Ken Beaty to the Board as its nominated director 
and has the right for a Perwyn observer to attend Board meetings.

The Chief Executive Officer and Chief Financial Officer are primarily responsible for 
contact with our shareholders. To request any meetings or ask questions please 
contact investors@sumogroupplc.com.

Any reports from analysts that refer to the Company or cover the video games 
sector are circulated to the Board to support their understanding of the views  
of the investment community. 

Zeus as the Company’s broker and Belvedere as financial PR advisers provide  
both attributable  and anonymised feedback directly to the Board from shareholder 
meetings and events such as the investor day. An update on investor sentiment and 
shareholding changes is provided at every Board meeting. 

The Chairman and the other Non-Executive Directors will always make themselves 
available to meet shareholders. The Annual General Meeting (“AGM”) is a prime 
opportunity for this. The Company held its first AGM in June 2018 and this acted as 
a forum for dialogue between the Directors and our shareholders. At the meeting, 
100% of the votes cast were in favour of every resolution proposed by the Board.

The business to be conducted at the AGM is set out in a separate Notice of Annual 
General Meeting. 

31

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
CORPORATE GOVERNANCE CONTINUED

GOVERNANCE PRINCIPLES

ACTION

PRINCIPLE 3

Take into account wider stakeholder and social 
responsibilities and their implications for 
long-term success.

PRINCIPLE 4

Embed effective risk management, considering 
both opportunities and threats, throughout 
the organisation.

32

The Board recognises that the long-term success of the Group relies on our 
customers and employees. Engaging with these key stakeholders strengthens 
our relationships and helps us make better business decisions to deliver our 
commitments. The Board received regular updates on wider stakeholder 
engagement feedback and closely monitors and reviews the results of the annual 
Best Company’s Employee Engagement survey. 

Employees
Without our dedicated and skilled employees we would not be able to operate at the 
level that we do, and as a result we are committed to employee engagement and 
making changes based on the feedback received to make Sumo Group plc a great 
place to work. 

Employees are given many opportunities to provide feedback through our employee 
engagement survey, the annual appraisal process and the twice-yearly roadshows 
carried out by the Operating Board.

Over the past year we have: 

•  Introduced share plans that allow our employees to become shareholders  

of the business 

• Invested considerable resources in our working environments, taking on board 
staff feedback to introduce a canteen and shared social space in Sheffield 

•  Started a Diversity Steering Group aimed at increasing diversity within the 

Company and the wider industry

•  Completed our annual employee engagement survey to keep informed on  

the major issues that our employees want us to change

•  Hosted two Company-wide roadshows with our Operating Board, giving 

employees the opportunity to ask questions and raise issues

Customers 
The Group is in regular dialogue with existing and potential customers at all levels  
in order to understand and respond to their current and future requirements.

Risk
As described in the letter from the Chairman of the Audit Committee on pages 40 
and 41 of these accounts, the Board is committed to ensuring that risk management 
is embedded within the business and is part of the way we work. This year we have 
sought to further embed the risk management framework adopted last year by 
updating the risk register and changing the way that it is communicated to and 
reviewed by the Board. 

Internal control 
The Board has ultimate responsibility for the Group’s system of internal control and 
reviewing its effectiveness. However, there are inherent limitations in any system 
of internal control and accordingly even the most effective system can provide only 
reasonable and not absolute assurance against material misstatement or loss. 
The Board considers that the internal controls in place are appropriate for the size, 
complexity and risk profile of the Group. The principal elements of the Group’s 
internal control system include:

•  Close management of the day-to-day activities of the Group by the Executive Directors

•  Preparation and approval of budgets and regular monitoring of actual 

performance against budget

•  Detailed monthly reporting of performance against budget

•  Continually updated profitability and cash flow forecasts to reflect actual 

performance and revised outlook as the year progresses

•  The appointment of a Group Internal Auditor in June 2018 to establish an internal 

audit function within the Group focusing on risk-based audits 

•  Strengthened finance function that has implemented additional processes, policies 

and systems that enhance the financial and operational control environment

•  Risk assessments on important areas such as the Criminal Finances Act

•  A treasury policy that is reviewed annually by the Board

•  The risk management framework referred to above

Sumo Group plc  Annual Report 2018GOVERNANCE PRINCIPLES

ACTION

PRINCIPLE 5

Maintain the board as a well-functioning, 
balanced team led by the Chair.

The composition of our Board is detailed on pages 36 and 37 of these accounts. 

Part of the role of the Board’s Nomination Committee is to keep the composition of the Board 
under review as the Company’s business evolves. In September 2018 we announced the 
appointment of Andrea Dunstan as an additional independent Non-Executive Director. Andrea 
extends the breadth of experience on the Board with her considerable HR and remuneration 
experience and improves the Board’s diversity.

The Board is satisfied that it has a suitable balance between independence and knowledge of 
the Company to enable it to discharge its duties and responsibilities effectively. All Directors 
are encouraged to use their independent judgement and to challenge all matters, whether 
strategic or operational. The Chairman holds regular update meetings with each Director to 
ensure they are performing as they are required. 

During the year, the Board concluded an assessment of its performance and more detail is 
provided below.

PRINCIPLE 6

Ensure that between them the directors have 
the necessary up-to-date experience, skills and 
capabilities.

Directors’ details and biographies are on pages 36 and 37. The Board considers that they have 
sufficient skills and experience to execute their duties and responsibilities effectively. As discussed 
above, the appointment of Andrea Dunstan to the Board has enhanced our capabilities, particularly 
through her extensive HR and remuneration experience. 

As part of the Board performance assessment, each Board member provided information on 
their individual skills and experience in areas relevant to the Group’s business. This exercise 
indicated a high level of capability and also provided insight on additional areas that could form 
part of the specification for any future appointees to the Board.

The Board receives regular and timely information on the Group’s operational and financial 
performance. Relevant information is circulated to the Directors in advance of meetings. All 
Directors have access to the advice and services of the Company Secretary who is responsible 
for ensuring that the Board procedures are followed, and that applicable rules and regulations 
are complied with. All Directors are allowed to obtain independent advice in furtherance of 
their duties, if necessary, at the Company’s expense. 

On appointment, Directors new to the Group will receive a full and tailored induction.

PRINCIPLE 7

Evaluate board performance based on clear 
and relevant objectives, seeking continuous 
improvement.

The Board carried out its first performance assessment towards the end of the year. This 
process, and the tools used, were designed by a third party consultant with considerable 
experience of Board reviews and tailored to the Group’s specific circumstances. It comprised 
four elements:

•  A questionnaire completed by every Board member and the Company Secretary covering 
Board and Board Committee structure, processes, agendas and priorities. The questions 
also sought each Board member’s assessment of their individual performance and allowed 
members to give feedback on each other. The questionnaire was based on input provided by 
an external consultant with considerable experience of Board reviews, but tailored to meet 
the specific circumstances of the Company

•  The compilation of the skills information referred to above under Principle 6

•  A Board discussion facilitated by the Company Secretary of the outputs of the questionnaire 

and skills matrix

•  Individual conversations between the Chairman and each other Director and between the 
Senior Independent Director and the Chairman regarding the feedback related to them 
individually in the questionnaire.

The process identified a number of actions that the Board believes will contribute to improving 
performance, and these will be implemented during 2019 (to the extent not already in place by 
the end of 2018), including:

•  Creating more time in Board discussions to cover strategy and industry developments

•  Adding to the level of specific video games experience on the Board

•  Ensuring that there is robust succession planning in place for senior roles 

•  A more proactive approach on the part of the Remuneration Committee to the structuring 

of incentives

33

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTCORPORATE GOVERNANCE CONTINUED

GOVERNANCE PRINCIPLES

ACTION

PRINCIPLE 8

Promote a culture that is based on ethical values  
and behaviours.

PRINCIPLE 9

Maintain governance structures  and processes that  
are fit for purpose  and support good decision-making  
by the board.

34

The Board aims to lead by example in this area and do what is in the best interests 
of the Group.  The processes in place by which it makes decisions and that are 
documented in the terms of reference for its Committees, the requirement for 
regular disclosure of other interests and the Company’s share dealing code all 
require high standards of behaviour. 

The Company’s employment policies, such as those applying to Whistleblowing and 
Anti-bribery and Corruption, assist in embedding a culture of ethical behaviour. 
The Board is also supportive of the charitable projects undertaken by the business. 

Over the past year Sumo Group is proud to have: 

•  Partnered with Special Effect to raise money through a variety of events including 
their Karting Grand Prix, the TwinTown 2018 Charity Rally Event and running our 
own Snake Pass auction 

•  Helped to plant over 1,000 trees in Malawi via Fruitful Office who provide fruit 

baskets for our employees twice a week. A tree is planted for each fruit basket 
purchased

•  Raised over £1,200 for The Sheffield Children’s Hospice and Games Aid with a 

charity auction at our annual Big Day Out

•  Collected donations of food and Christmas presents for Sheffield-based food bank, 

Jubilee and a local homeless charity

The Board meets at least eight times each year in accordance with its scheduled meeting 
calendar.  This schedule may be supplemented by additional meetings as and when 
required. The attendance by each Board member at scheduled meetings is shown in the 
Board biographies on pages 36 and 37. 

The Board and its Committees receive appropriate and timely information prior to each 
meeting; a formal agenda is produced for each meeting; and Board and Committee 
papers are distributed several days before meetings take place. 

The Board makes decisions for the Group through a formal schedule of matters 
reserved for its decision. Any specific actions arising are agreed by the Board or relevant 
Committee and then followed up by the Company’s management. 

Board Committees
The Board is supported by the Audit, Nomination and Remuneration Committees. Each 
Committee has access to such resources, information and advice as it deems necessary, 
at the cost of the Company, to enable the Committee to discharge its duties. 

A detailed report of the composition, responsibilities and key activities of the Audit 
Committee are set out in the Audit Committee Report and for the Remuneration 
Committee in the Directors’ Remuneration Report.

The Nomination Committee is chaired by Ken Beaty, and its primary purpose is to identify 
and nominate, for the approval of the Board, candidates to fill Board vacancies as and 
when they  arise. The Nomination Committee meets as required, and at least once a year. 
Michael Sherwin,  Ian Livingstone and Andrea Dunstan are the other members of the 
Nomination Committee.  

The Committee has terms of reference in place which have been formally approved by 
the Board.

The Nomination Committee also reviews the structure, size, diversity and composition 
of the Board and makes recommendations concerning the annual re-appointment of 
any Non-Executive Director and the identification and nomination of new Directors. The 
Committee will retain external search and selection consultants as appropriate.

During the year the Nomination Committee was involved in the appointment and 
induction of Andrea Dunstan as an independent Non-Executive Director in September. 
Andrea brings a wealth of experience in organisational development and HR strategy. 

Operating Board
To monitor operational performance across the Group and ensure effective decision-
making, an Operating Board has been established. Details of membership of this board 
is set out in this Annual Report. The Operating Board typically meets shortly before each 
PLC Board meeting to ensure that executives are able to provide the most up to date 
information to the PLC Board.

Sumo Group plc  Annual Report 2018GOVERNANCE PRINCIPLES

ACTION

PRINCIPLE 10

Communicate how the company is  governed and is 
performing by maintaining a dialogue with shareholders 
and other relevant stakeholders.

Communicating to stakeholders
The Board communicates with shareholders through the Annual Report and Accounts, 
full-year and half-year announcements, the AGM and one-to-one meetings with large 
existing or potential new shareholders. A range of corporate information (including all the 
Company announcements and presentations) is also available to shareholders, investors 
and the public on our corporate website, www.sumogroupplc.com.

Company performance information is communicated with employees through the 
internal newsletter and the Operating Board roadshows, within the limitations imposed 
by adherence to the Company’s public company disclosure obligations.

Share capital structure 
Details of the Company’s share capital structure can be found in the Directors’ Report  
and in note 23 of the Group financial statements. 

Going concern basis
The Group’s business activities, together with the factors likely to affect its future 
development, performance and position, are set out in the Group financial review, 
together with the financial position of the Group, its cash flows, liquidity position and 
borrowing facilities. Financial projections have been prepared to December 2020 which 
show positive earnings and cash flow generation and project compliance with banking 
covenants at each testing date. Accordingly, the Directors have a reasonable expectation 
that the Company and the Group have adequate resources to continue in operational 
existence for the foreseeable future and they have adopted the going concern basis of 
accounting in preparing the annual Group financial statements.

Forward-looking statements
This Annual Report contains forward-looking statements that involve risk  
and uncertainties.  

The Group’s actual results could differ materially from those estimated or anticipated in 
the  forward-looking statements as a result of many factors. Information contained in this 
Annual Report and Accounts relating to the Company should not be relied upon as  
a guide to future performance.

35

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTBOARD OF DIRECTORS

PROVEN  
MANAGEMENT  CAPABILITY

KEN BEATY 
Non-Executive 
Chairman of the Board (50)

CARL CAVERS
Co founder & Chief  
Executive Officer (51)

ANDREA DUNSTAN 
Independent Non-
Executive Director (59)

MICHAEL SHERWIN
Independent Non-
Executive Director (60)

NC

AC

RC

AC

NC

AC NC

RC

Appointment date:
November 2017
Experience:
Co-founder of Sumo Digital in 2003, 
growing the business before a trade 
sale to Foundation 9.  Carl then 
led a management buy-out with 
Northedge Capital in 2014, followed 
by a secondary buy-out with Perwyn 
in 2016. This was followed by the 
flotation of Sumo Group plc on 
AIM in 2017.  Carl received TIGA’s 
coveted Most Outstanding Individual 
Award in 2015 and he holds an 
honorary doctorate from Sheffield 
Hallam University
External appointments:
•   Board member of TIGA
Skills brought to the Board:
Business leadership, strategy, 
M&A, organic growth, client 
relationships, contracts and 
negotiations 
Sector experience:
Almost 25 years’ extensive 
experience in the video games 
industry having held senior roles 
previously at Gremlin Interactive 
and Infogrames
Number of Board meetings 
attended:
10

Appointment date:
September 2018
Experience:
Four years as Chief People 
Officer for Premier Farnell plc 
until January 2017. Prior to this, 
Andrea worked as an executive 
HR Director for numerous quoted 
companies, including Wincanton 
plc, AstraZeneca plc and Barclays 
Bank plc
External appointments:
•    Non-executive director and chair 
of Remuneration Committee of 
Macfarlane Group plc

•   Non-executive director of TI 

Fluid Systems plc

•   Executive Council member 
and Chair of Remuneration 
Committee of Salford University

Skills brought to the Board:
HR strategy, organisational 
development, remuneration
Sector experience:
Distribution and logistics,  
pharmaceuticals, finance
Number of Board meetings 
attended:
3
Number of Remuneration 
Committee meetings attended:
1
Number of Audit Committee 
meetings attended:
1
Number of Nomination Committee 
meetings attended: 
1

Appointment date:
December 2017
Experience:
Nine years as Chief Financial 
Officer of Vertu Motors plc (until 
March 2019). Extensive retail, 
transactional and public market 
experience, including nine years as 
Group Finance Director of Games 
Workshop PLC and three years 
as a non-executive director of 
Plusnet plc, an AIM listed internet 
service provider.  Michael qualified 
as a chartered accountant with 
Price Waterhouse where he held 
positions in the UK, Paris and 
Sydney
External appointments:
•   None
Skills brought to the Board:
Financial reporting, corporate 
governance, investor relations, 
M&A
Sector experience: 
Consumer goods, internet service 
provider, motor vehicle
Number of Board meetings 
attended:
10
Number of Remuneration 
Committee meetings attended:
4
Number of Audit Committee 
meetings attended:
4
Number of Nomination Committee 
meetings attended: 
2

Appointment date:
November 2017
Experience:
20 years as a private equity investor 
and Partner with 3i Group plc. Prior 
to this Ken trained and worked as a 
graduate management accountant 
with Shell oil company. Ken left 3i 
in 2013 to pursue a plural career  
as an independent company 
chairman and NED and since  
then has worked with a number  
of private and private equity owned 
companies as well as charities in 
the arts, education and healthcare 
sectors
External appointments:
•   Chairman I&C Holdings Ltd, 
private equity backed marine 
construction services business

•    Deputy Chairman Maggie’s 

Yorkshire campaign  
board, international cancer  
care centres charity

•    Governor & chair of Finance 
Committee, The Frobelian 
School (Horsforth) Ltd
Skills brought to the Board:
Strategy, corporate governance, 
organic and acquisitive business 
growth, financing, sounding board 
for senior executive team
Sector experience: 
Various business services, 
industrial and consumer
Number of Board meetings 
attended:
9
Number of Audit Committee 
meetings attended:
4
Number of Nomination Committee 
meetings attended: 
2

36

Sumo Group plc  Annual Report 2018DAVID WILTON 
Chief Financial Officer (56)

PAUL PORTER 
Co founder & Chief 
Operating Officer (47)

Appointment date:
November 2017
Experience:
Big four qualified chartered 
accountant with more than 30 
years’ post qualification experience 
as CFO, Non-Executive Director 
and Consultant after many years 
in corporate finance, primarily in 
mid cap M&A with Rothschilds.  
David has held roles in both plc and 
private equity backed companies 
including as Group Finance Director 
of WYG plc and as Non-Executive 
Director and Chair of the Audit 
Committee of Sweett Group plc
External appointments:
•   None
Skills brought to the Board:
Financial management, M&A  
and investor relations
Sector experience:
Broad range with focus on  
people and professional services
Number of Board  
meetings attended:
10

Appointment date:
April 2019
Experience:
Over 25 years’ experience in 
developing video games and 
co-founded Sumo Digital in 
2003.  He started his career 
as a self-taught programmer 
and released his first game in 
1991. Prior to founding Sumo 
Digital, Paul was Studio Head for 
Infogrames Sheffield and Head 
of Core Technology at Gremlin 
Interactive. He was appointed 
Chief Operating Officer of Sumo 
Group plc in April 2019. Prior to 
this he was Managing Director  
of Sumo Digital
External appointments:
•   None
Skills brought to the Board:
Video games development, 
business leadership, client 
relationships and negotiations
Sector experience:
Extensive experience in the video 
games industry
Number of Board meetings 
attended:
N/A

IAN LIVINGSTONE CBE 
Independent Non-
Executive Director (69)

AC

RC

Appointment date:
November 2017
Experience:
44 years in the games industry. 
Co-founder and former Joint 
Managing Director of Games 
Workshop; former Executive 
Chairman of Eidos plc; former 
Chairman of Playdemic Ltd
External appointments:
•   Non-executive director  
  of Midoki Ltd
•   Non-executive director  
  of Antstream Ltd
•    Non-executive director  
  of Flavourworks Ltd
•   Non-executive director  
  of Fusebox Ltd
•   Non-executive director  
  of Playmob Ltd
•   Non-executive director  
  of Creative England
•   Non-executive director of  
  Aspirations Academies Trust
•   Non-executive director of  
  National Citizens Service Trust
•   Board member of UKIE
Skills brought to the Board:
Industry knowledge and experience, 
strategy
Sector experience:
Games industry development and 
publishing, strategy, acquisitions, 
business models and funding
Number of Board meetings 
attended:
10
Number of Remuneration 
Committee meetings attended:
2
Number of Audit Committee 
meetings attended:
4
Number of Nomination Committee 
meetings attended: 
2

COMMITTEE  
MEMBERSHIP 

NC

Nominations  
Committee 

AC

Audit Committee 

RC

Remuneration  
Committee 

Chair of Committee

37

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
OPERATING BOARD

PROVEN  
MANAGEMENT POTENTIAL

CARL CAVERS 
Co founder &  
Chief Executive Officer (51) 

DAVID WILTON
Chief Financial Officer (56)

PAUL PORTER 
Co founder &  
Chief Operating Officer (47)

1

2

3

ANDY STEWART
Group Director of Finance (36)

4

Joining date:
October 2018
Experience:
Andy has held a number of senior 
finance positions in the technology and 
telecommunications sectors, including FTSE 
listed business such as Experian and BT and also 
three years as the Financial Controller at Plusnet. 
He started his career at PwC, qualifying as a 
chartered accountant in 2008. The majority of his 
nine years at PwC was spent in its M&A Advisory 
practice, delivering complex financial due diligence 
projects to an array of different clients and sectors. 
His time at PwC also included two years in its 
Madrid office, working on pan-European and 
global deals
Skills brought to the Board:
Finance operations, control and governance, 
financial insight and reporting, M&A  
(due diligence and integration)
Sector experience
Technology, telecommunications,  
professional services

STEVEN WEBB
General Counsel and Company 
Secretary (56)

5

Joining date:
December 2017
Experience:
After qualifying as a solicitor with Norton Rose, 
Steven spent a number of years in private practice 
specialising in corporate and commercial law, 
before moving to his first Company Secretary 
role with Kalon Group plc in 1994.  He became 
Company Secretary and General Counsel of 
Yorkshire Water plc (later re-named Kelda Group 
plc) in 1997 and spent 16 years in the same role at 
Premier Farnell plc from 2000. Steven was also 
a member of the Board of Governors of Leeds 
Beckett University for six years, including time as 
Deputy Chairman and Chairman
Skills brought to the Board:
Corporate governance, M&A (UK, US, Germany, 
India, China), commercial negotiation, strategy 
development
Sector experience
Manufacturing, utility, distribution

1

5

9

2

6

3

7

4

8

10

11

38

Sumo Group plc  Annual Report 2018STEVE SHREEVES
Group Director of IT (49)

6

TIM WILSON
Managing Director – Atomhawk (38)

7

DEAN TROTMAN
Commercial Director (43)

8

Joining date:
September 2018
Experience:
Following his first role programming Computer 
Numerical Controlled manufacturing equipment, 
Steve served in the Royal Air Force for 12 years as 
an Electronics Technician working on everything 
from airfield radars to satellite communications 
After leaving the RAF he joined Premier Farnell 
as a network engineer and, over 18 years there, 
progressed to Global Head of IT Operations, 
leading a team of approximately 100 IT staff across 
the world 
Skills brought to the Board:
Strong technical background in all elements of IT, 
experience in management of global teams and   
IT strategy definition and implementation  
Sector experience:
Armed forces, distribution

Joining date:
February 2015
Experience:
Having graduated from Warwick University, 
Tim had an 11 year career in the Marketing 
and Communications sector, holding account 
management and planning roles working for 
brands including Virgin Money, Vodafone, Natural 
History Museum and World Rowing. He joined 
Atomhawk as Head of Operations in 2015, playing 
a key role in the expansion of the studio’s growth of 
headcount, revenue and international footprint. He 
was appointed as Managing Director in September 
2018 and oversees the Atomhawk studios in 
Gateshead and Vancouver 
Skills brought to the Board:
Strategy development, brand planning, operational 
management, agency-model experience, M&A
Sector experience:
Video games, retail, tourism, leisure, sport,  
finance, B-2-B

Joining date:
January 2019
Experience:
Dean began his Games Industry career fresh 
from University, joining Codemasters Software as 
Acquisitions Manager in 1997. This was followed 
by 14 years as Commercial Director at SEGA 
Europe, responsible for introducing multiple new 
partnerships, projects, licences, and content as 
well as the best-practice porting of high-profile 
Japanese IP
Skills brought to the Board:
Developer and Publisher Relations, Commercial 
Negotiation, Franchise Development, Games 
Publishing
Sector experience:
Gaming industry

GARY DUNN
Managing Director – Sumo Digital (50)

9

RICHARD IGGO
Marketing Director (46)

10

KAREN MCLOUGHLIN 
Group Director of HR (47)

11

Joining date:
October 2017
Experience:
After a 12 year career in Telecomunications,  
Gary joined the games industry in 2002, 
becoming Executive Producer for the Colin 
McRae Rally Franchise, being promoted to the 
Codemasters board after only three months, 
Gary was responsible for all internal and external 
development. Gary joined SEGA in 2005, and led 
the integration of both Creative Assembly and 
Sports Interactive into the company, notably 
growing the former from 60 to 300 staff. Gary 
returned to Codemasters in 2013, running 
the development for the company once more, 
including the F1 and DIrt Franchises. Gary ran his 
own Consulting practice for three years before 
joining Sumo
Skills brought to the Board:
Game development leadership, acquisition 
and integration of games companies, games 
publishing
Sector experience:
Telecommunications, video games

Joining date:
November 2018
Experience:
Richard has over 20 years of games industry 
experience, having begun his career with Virgin 
Retail in 1994 before moving to Gremlin Interactive 
in 1998. From there, he progressed to Infogrames, 
relocating from the UK to the United States in 
order to manage Epic Games’ Unreal brand.  
He then built and executed successful marketing 
strategies for other US employers including 
Telltale Games. After 17 years away, Richard 
returned to the UK having worked on some of 
the world’s biggest entertainment properties to 
lead Sumo’s global marketing and PR activity in 
support of recruitment, brand awareness and  
self-published games
Skills brought to the Board:
Corporate and consumer communications, 
marketing strategy development and execution, 
branding
Sector experience:
Marketing, PR, publishing, manufacturing,  
digital distribution

Joining date:
May 2005
Experience:
Karen began her career in the video games 
industry in 1996 at Gremlin Interactive, where 
she gained extensive experience in a gaming 
and software development environment. In 2005, 
as Sumo Digital was expanding, Karen joined 
as Office Manager in Sheffield. In 2011, she 
was promoted to HR Manager for Sumo Digital, 
moving into her current role of Group Director of 
HR in January 2018. Karen is a CIPD qualified HR 
professional. 
Skills brought to the Board:
HR leadership, acquisition, integration, TUPE 
transfer, organisational change, employee 
relations, talent management
Sector experience:
Public sector, video game development

39

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTAUDIT COMMITTEE REPORT

Dear shareholder, 
I am pleased to present the Audit Committee Report describing our work during the past year. Following the Committee’s establishment in  
December 2017, we have had a successful first year that saw the introduction of the Group’s internal audit function and improvements in the risk 
management activities. 

Committee governance 
The Audit Committee consists of all three Independent Non-Executive Directors and I chair the Committee as an independent Non-Executive Director.  
I am a qualified chartered accountant and was the Chief Financial Officer of another listed company until my retirement in March 2019.

The other independent Non-Executive Directors also have considerable experience in senior financial or operational roles. They are deemed to have  
the necessary ability and experience to understand financial statements. 

The Committee meets at least four times a year. Additionally, private meetings are held with the external auditor and the Group Internal Auditor  
at which management are not present. 

Key responsibilities 
The terms of reference of the Committee are available on the Sumo Group plc Investor Relations website. In accordance with these, the Committee  
is required, amongst other things, to: 

•  Monitor the integrity of the financial statements of the Group and external announcements of the results

•  Advise on the clarity of disclosures and information contained in the Annual Report and Accounts 

•  Ensure compliance with applicable accounting standards and review the consistency of methodology applied

•  Review the adequacy and effectiveness of the Group’s internal controls and risk management system

•  Oversee the relationship with the external auditors, reviewing their performance and independence, and advising the Board members  

on their appointment and remuneration

•  Consider the effectiveness of the Group’s internal audit function and monitor management responsiveness to their findings  

and recommendations

The Committee reports to the Board on all of these matters. The key work undertaken by the Committee during the year under review and up to the 
date of this Annual Report is detailed below. 

Internal audit 
Following the Audit Committee’s recommendation last year, a Group Internal Auditor was recruited in June 2018 with the remit of establishing the 
Group’s internal audit function.

The initial work undertaken has been focused on establishing a formal policy framework ahead of preparing for a programme of internal audits during 
2019. These audits will support the introduction and improvement of key controls and policies and establish the framework within which the function 
will operate. 

The initiation of an internal audit function has been an important step for the Committee and the Board, and 2019 will see the function embedded 
within the Group, building on this strong start. 

Internal control and risk management 
The Audit Committee supports the Board in reviewing the risk management methodology and the effectiveness of internal control. 

This year the Group has strengthened the approach to risk assessment and monitoring, including an overhaul of the risk register and the introduction 
of quarterly Operating Board risk review meetings. The engagement of the Operating Board has been a key area of progress during the year, ensuring 
that the “tone from the top” on matters of risk is appropriately framed. This is coordinated by the Group Internal Auditor who reports on principal risks 
and mitigation actions to the Committee. 

External audit 
The Audit Committee approves the appointment and remuneration of the Group’s external auditor and satisfies itself that they maintain their 
independence regardless of any non-audit work performed by them. The Committee reviews its formal policy governing the performance of non-audit 
work annually. The auditor is permitted to provide non-audit services which are not, and are not perceived to be, in conflict with auditor independence, 
providing it has the skill, competence and integrity to carry out the work and is considered to be the most appropriate to undertake such work in the 
best interests of the Group. All assignments are monitored by the Committee. The external auditor reports to the Committee on actions taken to 
comply with professional and regulatory requirements in this regard.

The respective responsibilities of the Directors and external auditor in connection with the Group financial statements are explained in the Statement 
of Directors’ Responsibilities and the Auditor’s Report. Details of services provided by and fees payable to the auditor are shown in note 10 to the Group 
financial statements.

Whilst the Audit Committee has not adopted a formal policy in respect of the rotation of the external auditor, one of its principal duties is to make 
recommendations to the Board in relation to the appointment of the external auditor. Various factors are considered by the Committee in this respect, 
including the quality of the reports provided to the Committee and the level of understanding of the Group’s business. There is an active, ongoing 
dialogue between the Committee and the external auditor on actions to improve the effectiveness and efficiency of the external audit process. 

40

Sumo Group plc  Annual Report 2018Significant reporting issues and judgements
At the request of the Board, the Audit Committee considered whether the 2018 Annual Report was fair, balanced and understandable and whether  
it provided the necessary information for shareholders to assess the Group’s performance, business model and strategy. The Committee was satisfied 
that, taken as a whole, the 2018 Annual Report is fair, balanced and understandable.

The Audit Committee assesses whether suitable accounting policies have been adopted and whether appropriate estimates and judgements have 
been made by management. The Committee also reviews accounting papers prepared by management, and reviews reports by the external auditor. 
The significant reporting matters and judgements the Committee considered during the year included:

•  The appropriateness of the Group’s approach to the adoption of IFRS 15 and the subsequent recognition of contract revenue. The Committee 

considered the interpretation of the accounting standard and reviewed the key financial assumptions underpinning the figures. The Committee  
was satisfied that the treatment of revenue was compliant with IFRS 15 and was applied consistently across the Group’s contractual income (see 
the Financial Review and note 27 to the financial statements), in particular, the Committee encouraged the enhanced policy disclosure in note 2. 

•  The proposed transition methodology for the adoption of IFRS 16 ‘Leases’ in FY19 and the disclosures made in respect of these changes in the 
current financial statements to determine whether they are appropriate. The Committee reviewed the key financial assumptions underpinning 
the projected impact of the adoption of IFRS 16 and the justification for the proposed approach. The Committee concluded that the approach 
was appropriate (more details can be found in note 30).

•  The accounting treatment of Video Games Tax Relief credits within direct costs. The Audit Committee continues to be of the opinion that this 

approach best reflects the substance and nature of these credits.

Michael Sherwin
Chair of the Audit Committee 

8 April 2019

Sumo Group plc  Annual Report 2018

41

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTDIRECTORS’ REMUNERATION REPORT

Dear shareholder,
I am pleased to present the Directors’ Remuneration Report for the year ended 31 December 2018.

I chair the Remuneration Committee as an independent Non-Executive Director and Ian Livingstone and Michael Sherwin, who are also independent 
Non-Executive Directors, are the other members of the Committee. We are supported by Steven Webb as Company Secretary.

The aim of this report is to provide shareholders with information to understand our remuneration strategy and its linkage to the Group’s  
financial performance. 

In preparing the report, we have taken account of the guidance issued by the Quoted Companies Alliance ("QCA"), as the Company has chosen to apply  
the Corporate Governance Code published by the QCA.

Responsibilities
The Committee’s terms of reference are to review the performance of the Executive Directors and of the members of the Operating Board and 
determine their terms and conditions of service, including their short and long-term rewards, having due regard to the interests of shareholders  
and to any risks that might arise to the Company. In doing so, the Committee will have regard to the position of employees across the Group.

The Remuneration Committee met four times during the year and has five meetings scheduled for 2019.

During the year PwC provided the Committee with external remuneration advice, including on all aspects of remuneration policy for Executive 
Directors. PwC also provided advice to the Company in relation to the drafting and implementation of Executive and all-employee incentive plans.  
The Remuneration Committee is satisfied that the advice received was objective and independent. PwC received a fee of £72,000 for their advice during 
the year to 31 December 2018.

Since the year end, the Committee has appointed FIT Remuneration Consultants ("FIT") to provide external remuneration advice in place of PwC.  
FIT is a member of the Remuneration Consultants Group and the voluntary code of conduct of that body is designed to ensure objective and 
independent advice is given to remuneration committees.

Our performance in 2018
As summarised in the Chairman’s statement, 2018 was another successful year for the Group, both in terms of delivering the expected financial 
results and progressing on strategic targets. This is reflected in the pay out-turns below.

Key pay out-turns for 2018
Each of the Executive Directors received an annual bonus based on financial and strategic measures described in more detail later in this report. 
Following a review by the Committee, David Wilton’s salary was increased during the year to reflect additional responsibilities, excellent performance 
and the fact that his original salary was low compared to relevant comparators.

No long-term incentives vested during the year.

Looking forward to 2019
The key terms of the remuneration policy are set out on pages 43 to 45 and the key components of Executive packages are summarised as follows:

•  Base salary, pension and benefits positioned competitively to the market in which the Company operates.

•  Annual bonus – an annual bonus with performance criteria based on a mixture of profit-based and personal objectives as set by the  

Remuneration Committee.

•  Long Term Incentive Plan ("LTIP") – share-based awards with three-year performance criteria based on EPS growth and total shareholder return 
over the performance period, with a further one–year holding period for 50% of the grant. It is not anticipated that any LTIP awards will be made  
to Executive Directors during 2019 pending the outcome of a review of the plan being carried out by the Committee.

I do hope that this report clearly explains our approach to remuneration and enables you to appreciate how it underpins our business growth strategy.

Andrea Dunstan
Chair of the Remuneration Committee

8 April 2019

42

Sumo Group plc  Annual Report 2018 
As it is listed on AIM, the Company is not required to provide all of the information included in this report. However, in the interests of transparency this 
has been included as a voluntary disclosure. The report is unaudited.

Our overall remuneration policy is to:

Be consistent and principled

•  maintain a consistent Executive compensation strategy, based  

on clear principles and objectives

Link pay to strategy

•  support the Company’s strategy and its execution

Align with shareholders’ interests

•  closely align Executive reward with shareholder returns

Be competitive

Link pay to performance

Reflect the internal landscape

And be clear

It has these elements:

Fixed

Variable based on performance

•  ensure that the organisation can attract, motivate and retain  
high-calibre talent to enable it to compete successfully in an 
international market

•  provide the opportunity for Executives and other colleagues to receive 

competitive rewards for performance, aligned to the sustained success 
of the overall Group, paying what is commensurate with achieving  
these aims

•  operate broadly-based incentives to recognise talented performers 
throughout the Group and take account of pay and conditions for all 
employees in the Group when setting Executive remuneration

•  the Committee has regard to pay structures across the wider  

Group when setting the remuneration policy for Executive Directors.  
In particular the general basic salary increase for the broader workforce 
is considered when determining the annual salary review for the 
Executive Directors. While participation in the Group’s long-term 
incentive plans is limited to those employees considered to have  
the greatest potential to influence overall levels of performance, the 
Group encourages equity ownership at all levels through our use  
of a tax-advantaged Share Incentive Plan

•  be easy to understand and supported by clear communication

Salary

Benefits

Pension or pension allowance

Annual bonus

Long-Term Incentive Plan

43

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTDIRECTORS’ REMUNERATION REPORT CONTINUED

The table below provides more detail on the key features of our remuneration policy and how it will operate in 2019:

Element

Policy

Purpose and link to strategy

BASE SALARY

Positioned competitively in line with the market.

With effect from 1 April 2019, Executive Directors’ salaries 
will be as follows:

DISCRETIONARY 
ANNUAL BONUS

•  CEO £270,000

•  CFO £220,000

Maximum opportunity for Executive Directors is 100%  
of base salary.

•  Performance is measured over one financial year.

•  Weightings and targets are reviewed and set at the  

start of each financial year.

•  For 2019, 70% of the bonus will be based on Adjusted 
EBITDA performance with the remaining 30% based  
on the achievement of strategic objectives.

•  Malus and clawback provisions apply in the case of:

–  a material misstatement resulting in an adjustment 
in the audited accounts of the Group or any Group 
company; or

–  action or conduct which, in the reasonable opinion 

of the Board, amounts to fraud or gross misconduct.

To provide an appropriate level of fixed cash income 
to recruit and retain talent through the provision of 
competitively positioned base salaries. It is critical 
to the success of the business that it can recruit 
talented individuals at all levels.

Designed to motivate Executive Directors to focus  
on annual goals and milestones which are 
consistent with the Group’s longer-term strategic 
aims. Forms part of the significant weighting of 
overall remuneration to variable elements with 
stretching performance measures.

Payment is dependent on achieving profitable 
growth and strategic objectives that are essential  
to deliver the strategy.

LONG TERM  
INCENTIVE PLAN  
(LTIP)

•  As disclosed in the Admission Document, a nil-cost 
option was granted to the CFO on Admission over 
500,000 shares and becomes exercisable in June 2019, 
subject to remaining in employment.

To ensure that the CFO, who had joined the 
Company shortly before Admission, has a significant 
interest in the Company’s performance aligned with 
shareholders.

•  In accordance with the intention referred to in the 

Admission Document, awards under the LTIP were also 
granted to the CEO and CFO in March 2018 under which:

–  performance against earnings per share and  

total shareholder return targets is measured over three 
years.

–  50% of any part of the awards that vest is exercisable 
once the performance has been confirmed, with the 
balance not exercisable for a further year.

•  Not anticipated that any further awards will be made 

during 2019.

•  Malus and clawback provisions apply in the case of:

–  a material misstatement resulting in an adjustment 
in the audited accounts of the Group or any Group 
company; or

–  action or conduct which, in the reasonable opinion 

of the Board, amounts to fraud or gross misconduct.

Aligns the interests of the Executive Directors with 
shareholders over the long term.

Incentivises delivery of stretching financial targets 
that will provide value to shareholders.

Acts as a retention mechanism for key talent.

Further element of variable pay with stretching 
performance measures.

Additional period post-vesting acts as a retention 
mechanism.

PENSION

•  Both Executive Directors are entitled to receive pension 
contributions from the Company which are equal to 5% 
of the base salary delivered as:

To recruit and retain the right people to deliver  
the strategy.

–  money purchase benefits; or

–  a cash equivalent.

Not included as salary for the purposes of annual bonus  
or LTIP awards.

The Executives are entitled to a standard Director benefits 
package including a car allowance, private medical 
expenses insurance and life assurance cover.

Information on the service contracts for Executive Directors 
and letters of appointment for Non-Executive Directors is 
provided below.

On a termination, the Company would be obliged to meet its 
contractual obligations, but would apply a robust approach 
to the relevant individual, mitigating any losses.

To recruit and retain the right people to deliver  
the strategy.

Honour contractual commitments while not paying 
more than is necessary.

BENEFITS

TERMINATION

44

Sumo Group plc  Annual Report 2018Recruitment remuneration arrangements
When hiring a new Executive Director, the Committee will set the Director’s ongoing remuneration in a manner consistent with the policy described 
above. To facilitate the hiring of candidates of the appropriate calibre required, the Committee may make an award to ‘buy-out’ variable remuneration 
arrangements forfeited on leaving a previous employer. In doing so, the Committee will take account of relevant factors including the form of award, 
any performance conditions and the time over which the award would have vested. Recruitment awards will normally be liable to forfeiture or 
“clawback”on early departure.

Appropriate costs and support will be covered if the recruitment requires relocation of the individual.

Communication with shareholders
The Remuneration Committee is committed to an ongoing dialogue with shareholders and will seek the views of significant shareholders when 
formulating and implementing any changes to the remuneration policy, including when any major changes are being made to remuneration 
arrangements. The Remuneration Committee Chair will be available to answer questions from shareholders regarding remuneration at the 
Company’s Annual General Meeting.

Executive Director contracts and loss of office payments
Both Executive Directors entered into service agreements on 15 December 2017, which became effective upon Admission. The agreements require  
a notice period of one year from the Company and from the Executive. It is the Committee’s intention that any future service contracts will be subject  
to similar notice periods.

Other than payment of salary and benefits in lieu of notice, the Directors’ service agreements and letters of appointment do not provide for benefits  
on termination of employment.

Outstanding awards made under the LTIP would normally lapse on an Executive leaving employment. However, there are specific rules of the plan 
dealing with the treatment of awards on leaving. In summary, if an Executive were a ‘good leaver’, he or she may be entitled to retain his or her award, 
although, for unvested awards:

•  the number of shares under an award may be reduced to reflect any unexpired performance period (referred to as pro rating); and

•  the award would normally remain subject to any applicable performance conditions.

A ‘good leaver’ is someone who leaves by reason of injury, disability, redundancy, on the sale or transfer out of the Group of his or her employing 
business, on retirement with the agreement of the Committee or in other special circumstances at the Committee’s discretion. Someone dying 
in service would also be a good leaver, with their personal representatives assuming their rights in respect of their awards.

Terms and conditions for Non-Executive Directors
Non-Executive Directors do not have service contracts but appointment letters setting out their terms of appointment. Ken Beaty and Ian Livingstone 
were appointed on 20 November 2017 and Michael Sherwin on 21 December 2017. Andrea Dunstan was appointed on 24 September 2018.  
The appointments may be terminated on one month’s notice by either party.

The Board considers that Andrea Dunstan, Michael Sherwin and Ian Livingstone are independent Non-Executive Directors.

The Non-Executive Directors receive an annual base fee reflecting their respective time commitments and do not receive any benefits in addition  
to their fees, nor are they eligible to participate in any pension, bonus or share-based incentive arrangements.

The table of emoluments on page 46 shows the fees received by each Non-Executive Director for the year. 

45

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
DIRECTORS’ REMUNERATION REPORT CONTINUED

Directors’ remuneration

Name of Director 

C Cavers 

D Wilton 

Non-Executive 

K Beaty 

I Livingstone 

M Sherwin 

A Dunstan2 

Aggregate 

1  Part-year only – appointed September 2017.
2  Part-year only – appointed September 2018.

Fees/basic 
salary (2017) 
£’000 

240 (189) 

194 (541) 

95 (98) 

56 (55) 

40 (7) 

11 (0) 

Benefits (2017) 
£’000 

Bonus (2017) 
£’000 

LTIP 
£’000 

Pension (2017) 
£’000 

2018 total 
£’000 

2017 total
£’000

19 (18) 

13 (41) 

180 (101) 

157 (441) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

11 (9) 

9 (11) 

– 

– 

– 

– 

450 

373 

95 

56 

40 

11 

20 (10) 

1,025 

317

1031

98

55

7

–

580

636 (403) 

32 (22) 

337 (145) 

Annual bonus plan
The table below summarises performance and out-turns for the Executive Directors under the 2018 Annual bonus. The maximum bonus opportunity 
for 2018 was 100% of base salary.

Adjusted pre-bonus EBITDA (75% of maximum) 

£8.2m 

£11.8m 

£13.7m 

£12.3m 

66.4% of maximum

Threshold 

Target 

Maximum 

Actual 

Out-turn

Strategic objectives (25% of maximum) 

See commentary below 

100.0% of maximum

Carl Cavers 
David Wilton 

74.8% of salary
74.8% of salary

The strategic objectives set for the annual bonus plan were aligned with the four strategic priorities: deliver and expand; new strategic partners; own-
IP; and acquisitions, with equal weighting applied to each area. As noted earlier in this Annual Report, the Company has grown significantly during the 
year, has acquired new clients, made significant progress on exploiting its own intellectual property and has established an acquisition approach that 
has led to The Chinese Room and Red Kite Games joining the Group. The bonus payments referred to above reflect this excellent performance.

Long-Term Incentive Plan (LTIP)
The table below summarises the awards made to Executive Directors under the plan:

Nil-cost with no performance conditions outstanding as at 31 December 2018

Award date 

Share price 
at date 
of grant 

No of shares 
vesting at 
maximum 

Face value
of shares
vesting at
maximum1 

Vesting date

D Wilton 

21 December 2017 

100p 

500,000 

£500,000 

21 June 2019

Nil-cost awards with performance conditions granted during 2018

Award date 

Share price 
at date 
of grant 

No of shares 
vesting at 
maximum 

Face value 
of shares  
vesting at 
maximum £2 

EPS/annualised 
TSR for 
maximum 
vesting3 

No of shares 
vesting at 
threshold (8.75 of 
maximum %) 

EPS/annualised
TSR for
threshold 
vesting 

Performance
period ending

C Cavers 

9 March 2018 

106.5p 

1,200,000 

1,200,000 

20.65p/30% 

105,000 

D Wilton 

9 March 2018 

106.5p 

885,000 

885,000 

20.65p/30% 

77,437 

17.83p/10%  31 December
2020

17.83p/10%  31 December
2020

1  Using share price at grant.
2  Using the value of £1 per share used to determine the number of shares awarded.
3  The LTIP is based on TSR & EPS targets with EPS based on cumulative adjusted EPS (as defined in the LTIP Rules) which excludes share-based payment costs and amortisation, for the years ending 

31 December 2018, 2019 and 2020.

The shares comprised in these awards are held in a joint ownership arrangement with the Sumo Group plc Employee Benefit Trust.

The charge for share-based payments appears as note 19 to the accounts.

46

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REPORT
for the year ended 31 December 2018

The Directors present their report together with the audited Group financial statements of the Parent Company (the “Company”) and the Group for the 
year ended 31 December 2018.

Business review and future developments
A review of the performance of the Group during the year, including principal risks and uncertainties, key performance indicators and comments  
on future developments, is given in the Strategic Report.

Results and dividends
The Group recorded revenue in the year of £38.7m (2017: £28.9m) and loss after tax of £0.3m (2017: £23.4m).

No dividends have been paid or are proposed.

Events after the balance sheet date
On 31 January 2019, the Company acquired the entire issued share capital of Red Kite Games Limited and transferred the acquired shares to  
Sumo Digital Limited.

Financial risk management
Information relating to the principal risks and uncertainties of the Group has been included within the Strategic Report. Further information relating  
to the financial risks of the Group has been included within note 22, financial risk management.

Directors and their interests
The Directors of the Company who were in office during the year and up to the date of signing the Group financial statements were:

•  Ken Beaty 

•  Carl Cavers 

appointed 20 November 2017

appointed 20 November 2017

•  David Wilton 

appointed 20 November 2017

•  Ian Livingstone 

appointed 20 November 2017

•  Michael Sherwin 

appointed 21 December 2017

•  Andrea Dunstan 

appointed 24 September 2018

All the Directors will stand for election or re-election at the forthcoming AGM.

The Directors who held office during the year and as at 31 December 2018 had the following interests in the Ordinary Shares of the Company:

Name of Director 

Carl Cavers1 
David Wilton2 
Ken Beaty 
Ian Livingstone 
Michael Sherwin 
Andrea Dunstan 

Number

6,601,907
64,070
1,463,639
2,153,287
20,000
20,000

1  The interests of Carl Cavers in Ordinary Shares set out above include his interests in 6,601,907 Ordinary Shares held by Aghoco 1337 Limited (as trustee of the Sumo Group plc Employee Benefit Trust).
2  The interests of David Wilton in Ordinary Shares set out above include his interests in 19,000 Ordinary Shares held in the name of his wife.

In addition to the interests in Ordinary Shares shown above, the Group operates a Long-Term Incentive plan (the “LTIP”) for senior executives, under 
which awards may be granted over shares in the Company. The maximum number of Ordinary Shares which could be issued to Directors in the  
future under such awards at 31 December 2018 is shown below:

Name of Director 

Carl Cavers 
David Wilton 

Number

1,200,000
1,385,000

The market price of the Company’s shares at the end of the financial year was 118.5p (on 31 December 2017: 115.0p) and the range of market prices 
during the year was between 79.5p and 181.5p.

Further details on related party transactions with Directors are provided in note 24 of the Group financial statements.

Directors’ indemnities and insurance
The Company has made qualifying third party indemnity provisions for the benefit of the Directors, which were in force from their dates of appointment 
and up to the date of this report.

47

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REPORT CONTINUED
for the year ended 31 December 2018

Significant shareholdings
As at 8 April 2019, the Company has been advised, in accordance with the Disclosure and Transparency Rules of the Financial Conduct Authority,  
or was made aware through the IPO process of the following notifiable interests in 3% or more of its voting rights:

Perwyn Bidco (UK) Limited 

Aghoco 1337 Limited (as Trustee of the Sumo Group plc Employee Benefit Trust) 

BlackRock Investment Management (UK) Limited 

Liontrust Investment Partners LLP 

Swedbank Robur Fonder AB 

Schroder Investment Management 

41,170,961 

19,162,865 

14,395,963 

8,000,000 

7,807,391 

6,500,000 

27.4%

12.8%

9.6%

5.3%

5.2%

4.3%

Employees
The Group regularly provides employees with information on matters of concern to them, consulting them or their representatives regularly,  
so that their views can be taken into account when making decisions that are likely to affect their interests. Employee involvement in the Group  
is encouraged, as achieving a common awareness on the part of all employees of the financial and economic factors affecting the Group plays  
a major role in its performance.

The Group recognises its responsibility to employ disabled persons in suitable employment and gives full and fair consideration to such persons, 
including any employee who becomes disabled, having regard to their particular aptitudes and abilities. Where practicable, disabled employees  
are treated equally with all other employees in respect of their eligibility for training, career development and promotion.

Share capital and voting
The Company has one class of equity share, namely 0.01p Ordinary Shares. The shares have equal voting rights and there are no special rights  
or restrictions attaching to any of them or their transfer to other persons. The rights and obligations attaching to these shares are governed by  
the Companies Act 2006 and the Company’s Articles.

Appointment and replacement of Directors and changes to constitution
Rules governing the appointment and replacement of Directors, and those relating to the amendment of the Company’s Articles of Association,  
are contained within those Articles of Association, a copy of which is located on the Company’s website (www.sumogroupplc.com).

Notice of Annual General Meeting
A Notice of AGM, with explanatory notes, is made available to all shareholders.

Corporate governance
The Group’s statement on corporate governance can be found in the Corporate Governance section of this Annual Report which is incorporated  
by reference and forms part of this Directors’ Report and on the Company’s website.

Disclosure of information to auditor
The Directors of the Company at the date of the approval of this report confirm that:

•  so far as each Director is aware, there is no relevant audit information of which the Company’s auditor is unaware; and

•  each Director has taken all the steps that they ought to have taken as a Director to make themselves aware of any relevant audit information  

and to establish that the Company’s auditor is aware of that information.

Independent auditor
The auditor, Grant Thornton UK LLP, have indicated their willingness to continue in office and a resolution concerning their reappointment  
will be proposed at the AGM.

By order of the Board

Steven Webb
Company Secretary

Sumo Group plc
Unit 32
Jessops Riverside
Brightside Lane
Sheffield
S9 2RX

Registered number: 11071913

8 April 2019

48

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATEMENT OF DIRECTORS’ RESPONSIBILITIES
for the year ended 31 December 2018

The Directors are responsible for preparing the Directors’ Report and the financial statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have prepared the 
consolidated financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union and 
the parent company financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law, including FRS 101 “Reduced Disclosure Framework”). Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair view of the state of affairs and profit or loss of the Company and Group for that period. 
In preparing these financial statements, the Directors are required to:

•  select suitable accounting policies and then apply them consistently;

•  make judgements and accounting estimates that are reasonable and prudent;

•  state whether applicable IFRSs as adopted by the European Union or United Kingdom Generally Accepted Accounting Practice have been followed, 

subject to any material departures disclosed and explained in the financial statements;

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and disclose 
with reasonable accuracy at any time the financial position of the Company and enable them to ensure that the financial statements comply with the 
Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s website. 
Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Steven Webb
Company Secretary

Sumo Group plc
Unit 32 Jessops Riverside
Brightside Lane
Sheffield
S9 2RX

Registered number: 11071913

8 April 2019

49

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTINDEPENDENT AUDITOR’S REPORT 
to the members of Sumo Group plc

Opinion

Our opinion on the financial statements is unmodified
We have audited the financial statements of Sumo Group plc (the “parent company”) and its subsidiaries (the “Group”) for the year ended  
31 December 2018, which comprise the consolidated income statement, the consolidated statement of comprehensive income, the consolidated 
balance sheet, the consolidated statement of changes in equity, the consolidated cash flow statement, the parent company balance sheet, the 
parent company statement of changes in equity, and notes to the financial statements, including a summary of significant accounting policies. 
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and International 
Financial Reporting Standards (“IFRSs”) as adopted by the European Union. The financial reporting framework that has been applied in the 
preparation of the parent company financial statements is applicable law and United Kingdom Accounting Standards, including Financial  
Reporting Standard 101 ‘Reduced Disclosures Framework’ (United Kingdom Generally Accepted Accounting Practice).

In our opinion:

•  the financial statements give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 31 December 2018 and  

of the Group’s loss for the year then ended;

•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting 

Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those 
standards are further described in the ‘Auditor’s responsibilities for the audit of the financial statements’ section of our report. We are independent 
of the Group and the parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the 
UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:

•  the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or

•  the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the Group’s 

or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at least 12 months from the date when the 
financial statements are authorised for issue.

Overview of our audit approach
•  Overall materiality: £403,000, which represents approximately 4% of the Group’s expected Adjusted EBITDA;

•  Key audit matters were identified as the recognition of contract revenue and the accounting treatment of Video Games Tax Relief credits;

•  A full scope audit was performed of the financial statements of the Company, and all components determined to be significant. Full scope 
procedures were performed for entities comprising 100% of external revenues. A targeted approach was adopted for components not 
considered to be significant.

50

Sumo Group plc  Annual Report 2018Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of the 
current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These 
matters included those that had the greatest effect on the overall audit strategy; the allocation of resources in the audit; and directing the efforts  
of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our  
opinion thereon, and we do not provide a separate opinion on these matters.

Key audit matter – Group

How the matter was addressed in the audit – Group

The recognition of contract revenue
There is a risk that revenue may be misstated due to the improper 
recognition of revenue.

Our audit work included, but was not restricted to: 

•  Performing walkthroughs of the systems and controls in place around 

the recording of revenue;

As described on page 58 the Group adopted IFRS 15 ‘Revenue from 
Contracts with Customers’ in the current year, choosing to apply the 
“cumulative effect” modified retrospective method of transition. There is 
significant judgement required in applying the standard’s five step model 
to the Group’s contracts, including:

•  Evaluation of the revenue recognition policies for compliance with 

IFRS 15 “Revenue from Contracts with Customers”; 

•  Comparing a sample of contract revenue to the Group’s accounting 
policy to determine whether it has been recognised in line with the 
policy by:

•  Identifying the relevant contract(s) requires judgement in determining 
at what point an agreement with a customer creates enforceable 
rights and obligations

•  Identifying the performance obligations in the contract requires 

judgement as to whether the Group is obligated to provide a service 
(such as development), financing, goods (such as Intellectual Property 
rights), or a combination of these

•  Determining the transaction price requires judgement in assessing 
the best estimate of variable consideration that is due and to what 
extent this estimate should be constrained so as to quantify an 
amount highly improbable to reverse

•  Allocating the transaction price to the performance obligations in the 
contract requires judgement in allocating the amount of revenue in 
respect of each performance obligation, and considering whether any 
significant financing component exists in the contract

•  Recognising revenue when (or as) the entity satisfies a performance 

obligation requires judgement as to whether revenue should 
be recognised at a point in time, or over time. Where revenue is 
recognised over time, significant management judgement is required 
in assessing the expected contract outcome and stage of completion 
at each reporting date.

–  Confirming that a valid contract existed with the customer  

by reference to evidence such as written agreements

–  Challenging whether the identification of the performance obligations 

within the contract by management is appropriate

–  Challenging the appropriateness of the transaction price ascertained 

by management by reference to relevant contract(s) and to 
assumptions made, including those relating to variable revenues

–  Determining whether the allocation of transaction price to 

performance obligations is appropriate

–  Challenging whether management’s assessment as to whether 

performance obligations have been met, including the percentage of 
completion assessment made by management where performed over 
time, is appropriate in light of relevant evidence, including time records 
and customer acceptance records

•  Agreeing a sample of revenue transactions to invoice and customer 

confirmations. 

The Group’s accounting policy on the recognition of contract revenue is 
shown in note 2 to the financial statements and related disclosures are 
included in notes 4 and 27.

We therefore identified the recognition of contract revenue as  
a significant risk, which was one of the most significant assessed  
risks of material misstatement.

The Audit Committee identified the recognition of contract revenue as  
a significant issue in its report on page 41, where the Audit Committee 
also described the action that it has taken to address this issue.

The key judgements and estimates made in relation to this matter are 
described in note 3.

Key observations
Based on our audit work, we found that contract revenue was recognised 
in line with the Group’s accounting policies, and IFRS 15 ‘Revenue from 
Contracts with Customers’.

51

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTINDEPENDENT AUDITOR’S REPORT CONTINUED
to the members of Sumo Group plc

Key audit matter – Group

How the matter was addressed in the audit – Group

The accounting treatment of Video Games Tax Relief  
credits (VGTCs)
There is currently diversity in practice regarding the financial reporting 
of VGTCs. As this is a tax credit, it may be expected that the accounting 
treatment is set out in IAS 12 “Income Taxes”. However, a key judgement 
is whether VGTCs constitute investment tax credits, which are not 
defined within IFRS yet are specifically excluded from the scope of IAS 
12 “Income Taxes” and IAS 20 “Accounting for Government Grants and 
Disclosure of Government Assistance”.

The Directors are of the opinion that Video Games Tax Relief credits 
(VGTCs) are most appropriately recognised as a deduction from direct 
cost, rather than an element of taxation within the consolidated income 
statement. VGTCs are material to the Group financial statements and key 
to the financial structuring of the Group’s game development contracts. 
Additionally, there is judgement involved in the recognition of VGTCs.

We have identified the accounting treatment of VGTCs as one  
of the matters of most significance in the audit of the Group  
financial statements.

Our audit work included, but was not restricted to: 

•  Understanding the differences in technical interpretation relating  

to the accounting treatment of VGTCs;

•  Assessing and challenging the appropriateness of management’s 
inclusion of VGTCs as a deduction from direct costs in the light  
of the nature of the Group’s business. 

•  Assessing the appropriateness of the Group’s accounting policy 

relating to VGTCs to determine whether disclosures are in line with 
IAS 12 “Income Taxes” and IAS 20 “Accounting for Government Grants 
and Disclosure of Government Assistance”; and

•  Using tax specialists to perform an assessment of the treatment  
of qualifying costs within the VGTC computations and evaluating  
the reasonableness of management’s calculation of VGTCs.

The Group's accounting policy for VGTCs is shown in note 2 to the 
financial statements and related disclosures are included in note 6.

The Audit Committee identified the accounting treatment of VGTCs as  
a significant issue in its report on page 39, where the Audit Committee 
also described the action that it has taken to address this issue.

The key judgements and estimates made in relation to this matter  
are described in note 3.

Key observations
Based on our audit work, we conclude that the accounting treatment  
for VGTCs is in accordance with the Group’s accounting policies and  
in line with the requirements of relevant accounting standards.

No key audit matters were identified that are unique to the Company.

Our application of materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions of  
a reasonably knowledgeable person would be changed or influenced. We use materiality in determining the nature, timing and extent of our audit  
work and in evaluating the results of that work.

Materiality was determined as follows:

Materiality measure

Group

Parent

Financial statements as a whole

Performance materiality used to drive  
the extent of our testing

Communication of misstatements  
to the Audit Committee

£403,000 which is approximately 4% of expected 
Adjusted EBITDA. This benchmark is considered 
the most appropriate because Adjusted EBITDA 
is a key performance indicator of the Group.

Materiality for the current year is higher than 
the level that we determined for the year ended 
31 December 2017 to reflect the year on year 
increase in Adjusted EBITDA.

£302,000 which is based on 1% of total assets, 
capped to 75% of Group materiality. This 
benchmark is considered the most appropriate 
because the Company acts as a holding 
company and does not trade.

Materiality for the current year is in line with the 
level that we determined for the year ended 31 
December 2017.

75% of financial statement materiality.

75% of financial statement materiality.

£20,000 and misstatements below that 
threshold that, in our view, warrant reporting on 
qualitative grounds.

£15,000 and misstatements below that 
threshold that, in our view, warrant reporting  
on qualitative grounds.

An overview of the scope of our audit
Our audit approach was a risk-based approach founded on a thorough understanding of the Group’s business, its environment and risk profile and  
in particular included:

•  evaluation by the Group audit team of identified components to assess the significance of that component and to determine the planned audit 
response based on a measure of materiality. For example, significance as a percentage of the Group’s total assets, revenues and profit before 
taxation or significance based on qualitative factors, such as specific uses or concerns over specific components; 

•  we performed a full scope audit of the financial statements of the parent company, and all components determined to be significant based  
on their relative materiality to the Group and assessment of audit risk. Full scope procedures were performed for entities comprising 100%  
of external revenues;

•  the Group has components in Canada and India. We have assessed the risk of material misstatement for each of these components to conclude 

which components require a full scope audit;

•  a targeted approach was adopted for components with no external revenue and not considered to be significant.

52

Sumo Group plc  Annual Report 2018Other information
The Directors are responsible for the other information. The other information comprises the information included in the Annual Report, other than 
the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information and, except to 
the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material 
misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude 
that there is a material misstatement of this other information, we are required to report that fact. 

We have nothing to report in this regard.

Our opinion on other matters prescribed by the Companies Act 2006 is unmodified
In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are prepared is 

consistent with the financial statements; and

•  the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report under the Companies Act 2006
In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of the audit, we have 
not identified material misstatements in the Strategic Report or the Directors’ Report.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches 

not visited by us; or

•  the parent company financial statements are not in agreement with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit. 

Responsibilities of Directors for the financial statements
As explained more fully in the Directors’ responsibilities statement set out on page 49, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary to enable 
the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors either intend 
to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work 
has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s report and 
for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Mark Overfield BSc FCA
Senior Statutory Auditor
for and on behalf of Grant Thornton UK LLP
Statutory Auditor, Chartered Accountants
Leeds

8 April 2019

53

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTCONSOLIDATED INCOME STATEMENT
for the year ended 31 December 2018

Revenue 

Direct costs 
Video Games Tax Relief 

Direct costs (net) 
Gross profit 
Operating expenses 
Operating expenses – exceptional 

Operating expenses – total 

Group operating loss 
Analysed as: 

Adjusted EBITDA2 
Amortisation 
Depreciation 
Share-based payment charge 
Customer revenue included within finance income 
Accrued royalty not yet received and contingent on future sales 
Investment in co-funded games expensed 
Exceptional items 

Group operating loss 

Finance cost 
Finance income 

Loss before taxation 
Taxation 

Loss for the year attributable to equity shareholders 

Loss per share (pence) 
Basic and diluted 

Year ended 
31 December 
2018 
£’000 

Restated1
Year ended
31 December
2017
£’000

38,696 

(27,191) 
6,898 

(20,293) 
18,403 
(19,004) 
(94) 

(19,098) 

(695) 

10,407 
(6,947) 
(1,104) 
(2,578) 
(421) 
250 
(208) 
(94) 

(695) 

(99) 
311 

(483) 
232 

(251) 

28,591

(23,635) 
8,296

(15,339)
13,252
(33,191)
(2,656)

(35,847)

(22,595)

8,356 
(27,626) 
(669) 
– 
– 
– 
– 
(2,656)

(22,595)

(5,381)
3

(27,973)
4,538

(23,435)

Note 

4 

6 

7 

13 
14 

27 
27 
7 
7 

8 
9 

11 

12 

(0.20) 

(389.40)

1  2017 comparative restated for pass-through revenues and costs upon which Sumo does not make a margin. During the year the Directors reassessed their accounting treatment for certain “pass-through” 

costs which are recharged at nil margin and concluded that it would be appropriate for these costs to be netted against recharged income. This change in presentation reduced revenue and direct costs for the 
year ended 31 December 2017 by £2m but had no impact upon gross profit, earnings or financial position. 

2  Adjusted EBITDA, which is defined as profit before finance costs, tax, depreciation, amortisation, exceptional items, share-based payment charge, customer revenue included within finance income, accrued 

royalty not yet received and contingent on future sales and the investment in co-funded games expensed, is a non-GAAP metric used by management and is not an IFRS disclosure.

The notes on pages 58 to 84 form part of these Group financial statements.

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

Loss for the year attributable to equity shareholders 
Other comprehensive expense: 
Exchange differences on retranslation of foreign operations 

Total other comprehensive expense 

Total comprehensive expense for the year 

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

(251) 

(23,435)

(48) 

(48) 

(16)

(16)

(299) 

(23,451)

Items in the statement above are disclosed net of tax which is immaterial. The notes on pages 58 to 84 form part of these Group financial statements.

54

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED BALANCE SHEET
as at 31 December 2018

Non-current assets 
Goodwill and other intangible assets 
Property, plant and equipment 
Deferred tax asset 

Total non-current assets 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Total current assets 

Total assets 

Current liabilities 
Trade and other payables 
Corporation tax payable 

Total current liabilities 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium 
Reverse acquisition reserve 
Merger relief reserve 
Foreign currency translation reserve 
Own shares 
Retained earnings 

Total equity 

Note  

13 
14 
20 

16 
17 

18 

23 
23 

2018 
£’000 

22,378 
2,496 
1,981 

26,855 

25,172 
3,730 

28,902 

55,757 

11,050 
810 

11,860 

11,860 

43,897 

1,501 
40,994 
(60,623) 
590 
(21) 
(4,919) 
66,375 

43,897 

Restated1
2017
£’000

28,213
1,835
474

30,522

11,414
12,424

23,838

54,360

12,022
1,316

13,338

13,338

41,022

1,450
36,121
(60,623)
–
27
–
64,047

41,022

1  Prior year 2017 restated for a reclassification between trade receivables and trade payables, see notes 16 and 18.

The Group financial statements on pages 54 to 84 were approved by the Board of Directors on 8 April 2019 and were signed on its behalf by:

Carl Cavers 
Director 

David Wilton
Director

The notes on pages 58 to 84 form part of these Group financial statements. 

55

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
for the year ended 31 December 2018

Reverse 
acquisition 
reserve 
£’000 

Merger 
relief 
reserve 
£’000 

Foreign
currency
translation 
reserve 
£’000 

Share 
capital 
£’000 

Share 
premium 
£’000 

45 

352 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

1 
18 
1,065 
(64) 
– 
385 
– 

7 
28,879 
88,867 
(29,238) 
(88,867) 
38,061 
(1,940) 

– 
– 
– 
(60,623) 
– 
– 
– 

1,405 

35,769 

(60,623) 

Own 
shares 
£’000 

Retained 
earnings 
£’000 

Total
equity
£’000

– 

(1,385) 

(945)

– 

(23,435) 

(23,435)

– 

– 

– 
– 
– 
– 
– 
– 
– 

– 

– 

– 

– 

– 

(16)

(23,435) 

(23,451)

– 
– 
– 
– 
88,867 
– 
– 

8
28,897
89,932
(89,925)
–
38,446
(1,940)

88,867 

65,418

64,047 

41,022

(131) 

(131)

63,916 

40,891

– 

(251) 

(251)

– 

– 

– 
– 
– 
– 
(4,919) 

– 

(251) 

– 
– 
2,711 
(1) 
– 

(48)

(299)

4,923
590
2,711
–
(4,919)

(4,919) 

2,710 

3,305

43 

– 

(16) 

(16) 

– 
– 
– 
– 
– 
– 
– 

– 

27 

– 

27 

– 

(48) 

(48) 

– 
– 
– 
– 
– 

– 

(21) 

(4,919) 

66,375 

43,897

– 

– 

– 

– 

– 
– 
– 
– 
– 
– 
– 

– 

– 

– 

– 

– 

– 

– 

– 
590 
– 
– 
– 

590 

590 

Balance at 1 January 2017  

Loss for the year 
Exchange differences on retranslation  
of foreign operations 

Total comprehensive expense for the year 

Transactions with owners: 
Issue of shares in year 
Issue of shares on conversion of debt 
Issue of shares pre-IPO 
Group reorganisation  
Capital reduction 
Issue of shares on IPO 
Expenses of the IPO 

Balance at 31 December 2017 

1,450 

36,121 

(60,623) 

IFRS 15 adoption impact (note 27) 

– 

– 

– 

Restated balance as at 1 January 2018 

1,450 

36,121 

(60,623) 

Loss for the year 
Exchange differences on retranslation  
of foreign operations 

Total comprehensive expense for the year 

Transactions with owners: 
Issue of shares in year 
Reserve on issue of shares on acquisition of subsidiary 
Share-based payment transactions 
SIP share issues and SIP reserve 
Acquisition of shares by the Employee Benefit Trust 

– 

– 

– 

50 
– 
– 
1 
– 

51 

– 

– 

– 

4,873 
– 
– 
– 
– 

4,873 

– 

– 

– 

– 
– 
– 
– 
– 

– 

Balance at 31 December 2018 

1,501 

40,994 

(60,623) 

The notes on pages 58 to 84 form part of these Group financial statements.

56

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED CASH FLOW STATEMENT
for the year ended 31 December 2018

Loss for the financial year 
Income tax 
Net finance costs 

Operating loss 
Depreciation charge (note 14) 
Amortisation of intangible assets (note 13) 
(Decrease)/Increase in bad debt provision 
Share-based payments charge 
Increase in trade and other receivables 
(Decrease)/Increase in trade and other payables 

Cash flows from operating activities 
Net finance costs 
Tax paid 

Net cash (used in)/generated from operating activities 

Cash flows from investing activities 
Purchase of intangible assets 
Purchase of property, plant and equipment 
Acquisition of subsidiary – net of cash acquired 

Net cash used in investing activities 

Cash flows from financing activities 
Proceeds from issue of shares 
Transaction costs relating to the issue of shares 
Repayments of borrowings 

Net cash generated from financing activities 

Net (decrease)/increase in cash and cash equivalents 

Cash and cash equivalents at the beginning of the year 
Foreign exchange 

Cash and cash equivalents at the end of the year 

1  Prior year 2017 restated for a reclassification between trade receivables and trade payables, see notes 16 and 18.

The notes on pages 58 to 84 form part of these Group financial statements.

Year ended  
31 December  
2018 
£’000 

Note 

Restated1
Year ended
31 December
2017
£’000

(251) 
(232) 
(212) 

(695) 
1,104 
6,947 
(11) 
2,578 
(13,739) 
(1,072) 

(4,888) 
212 
(1,687) 

(6,363) 

(513) 
(1,740) 
1 

(2,252) 

– 
– 
– 

– 

(8,615) 

12,424 
(79) 

3,730 

(23,435)
(4,538)
5,378

(22,595)
669
27,626
19
–
(916)
4,302

9,105
(5,378)
(475)

3,252

(120)
(1,586)
(2,287)

(3,993)

67,358
(1,940)
(56,718)

8,700

7,959

4,482
(17)

12,424

13 
14 
25 

26 

57

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS
for the year ended 31 December 2018

1 GENERAL INFORMATION

Sumo Group plc (the “Company”) is registered in England and Wales as a public limited company. The address of its registered office is 32 Jessops 
Riverside, Brightside Lane, Sheffield S9 2RX. 

The principal activity of the Company and its subsidiaries (together the “Group”) is that of video games development.

The Group financial statements present 12 months' results for the year ended 31 December 2018, and were approved by the Directors on 8 April 2019.

The Company financial statements are on pages 85 to 90.

2 BASIS OF PREPARATION AND ACCOUNTING POLICIES 

The Group’s principal accounting policies, all of which have been applied consistently to all the periods presented, are set out below.

Basis of preparation
The Group financial statements have been prepared in accordance with International Financial Reporting Standards as endorsed by the European 
Union (“IFRS”), International Financial Reporting Standards Interpretation Committee (“IFRS IC”) interpretations and those provisions of the 
Companies Act 2006 applicable to companies reporting under IFRS. The Group financial statements have been prepared on the going concern basis 
and on the historical cost convention modified for the revaluation of certain financial instruments.

The preparation of Group financial statements in conformity with IFRS requires the use of certain critical accounting estimates, which are outlined in 
the critical accounting estimates and judgements section of these accounting policies. It also requires management to exercise its judgement in the 
process of applying the Group’s accounting policies.

Going concern
These Group financial statements have been prepared on the going concern basis.

The Directors have reviewed the forecasts for the years ending 31 December 2019 and 31 December 2020 and consider the forecasts to be prudent 
and have assessed the impact of them on the Group's cash flow, facilities and headroom within its banking covenants. Furthermore, the Directors 
have assessed the future funding requirements of the Group and compared them with the level of available borrowing facilities. Based on this work, 
the Directors are satisfied that the Group has adequate resources to continue in operational existence for the foreseeable future. For this reason, they 
continue to adopt the going concern basis in preparing the financial statements.

Standards, amendments and interpretations adopted during the year:
In these financial statements the Group has, with effect from 1 January 2018, adopted IFRS 9 and IFRS 15. 

IFRS 9 “Financial Instruments” replaced IAS 39 “Financial Instruments: Recognition and Measurement”. It makes major changes to the previous 
guidance on the classification and measurement of financial assets and introduces an ‘expected credit loss’ model for the impairment of financial 
assets. When adopting IFRS 9, the Group has applied transitional relief and opted not to restate prior periods. No differences arose on the transition  
to IFRS 9.

IFRS 15 “Revenue from Contracts with Customers” and the related “Clarifications to IFRS 15 Revenue from Contracts with Customers” (hereinafter 
referred to “IFRS 15”), replace IAS 18 “Revenue”, IAS 11 “Construction Contracts” and several revenue related interpretations. The new standard has 
been applied retrospectively without restatement, with the cumulative effect of initial application recognised as an adjustment to the opening balance 
of retained earnings at 1 January 2018. In accordance with the transition guidance, IFRS 15 has only been applied to contracts that are incomplete as 
at 1 January 2018. Two transition differences noted for IFRS 15 are the separation of the financing element of one specific contract where the payment 
profile extends beyond 12 months and the recognition of variable consideration (note 27). The transaction price from this contract has been adjusted 
for the length of time between the period the services are transferred to the customer and payment date, and the prevailing interest rate of 6%. The 
use of the 6% rate in this instance is considered to be a key judgement. Otherwise there are no new standards that have become effective in the period 
that have had a material effect on the Group’s financial statements.

58

Sumo Group plc  Annual Report 20182 BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED

Standards, amendments and interpretations which are not effective or early adopted:
At the date of authorisation of the Group financial statements, the following new standards and interpretations which have not been applied in this 
financial information were in issue but not yet effective:

•  IFRS 16 “Leases”

The new accounting standard is effective for years commencing on or after 1 January 2019. 

Under the new standard, the distinction between operating and finance leases is removed and most leases will be brought onto the statement of 
financial position, as both a right-of-use asset and a largely offsetting lease liability. The right-of-use asset will be depreciated in accordance with  
IAS 16 “Property, Plant and Equipment” and the liability will be increased for the accumulation of interest and reduced by lease payments. There will  
be no impact on cash flow. 

The Company has opted not to early adopt IFRS 16 and prior year financial information will not be restated resulting in no impact on retained earnings 
on transition. We do not intend to grandfather the lease definition as it has no material impact on our lease population.

A key judgement associated with the adoption of this standard is the identification of the discount rate to be used to calculate the present value of the 
future lease payments on which the reported lease liability and right-of-use asset are based. 

We intend to use the modified retrospective transitional approach meaning that the right of use asset and the lease liability are brought onto the 
balance sheet using the discount rate applicable at the transition date. The discount rate will therefore be based on the incremental cost of borrowing 
as at 1 January 2019 where an interest rate is not implicit in the lease contract. 

The Company plans to make use of the available exemptions and expedients where applicable. Given the current information available, however,  
we expect that we will only apply the low value leases exemption and the expedient for leases with a short remaining term although this will remain 
under review.

Note 30 provides a disclosure of the potential impact of IFRS 16. 

Basis of consolidation
Subsidiaries are all entities (including structured entities) over which the Group has control. The Group controls an entity when the Group is exposed 
to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. 
Subsidiaries are fully consolidated from the date on which control is transferred to the Group and are deconsolidated from the date control ceases.

Inter-company transactions, balances and unrealised gains and losses on transactions between Group companies are eliminated.

Revenue
Revenue arises from the provision of game development services. To determine whether to recognise revenue, the Group follows a five-step process  
as follows:

1. Identifying the contract with a customer

2. Identifying the performance obligations

3. Determining the transaction price

4. Allocating the transaction price to the performance obligations

5. Recognising revenue when/as performance obligation(s) are satisfied

Revenue is measured at transaction price, stated net of VAT and other sales related taxes.

During the year the Directors reassessed their accounting treatment for certain “pass-through” costs which are recharged at nil margin and 
concluded that it would be more appropriate for these costs to be netted against the recharged income. This change in presentation has reduced 
revenue and direct costs for the year ended 31 December 2017 by £2m but had no impact upon reported gross profit, earnings or financial position.

59

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTNOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

2 BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED

Third party funded game development
There is generally one performance obligation with customers, being the development of a completed project or game and, as such, the transaction 
price is allocated to the single distinct performance obligation. The transaction price is set out in the contract and is made up of fixed elements in the 
form of the development fee and guaranteed royalties and variable elements in the form of future royalties. At inception of each contract the Group 
begins by estimating the amount of the royalty to be received generally using the “expected value amount” approach. This amount is then included in 
the Group’s estimate of the transaction price only to the extent that it is highly probable that a significant reversal of revenue will not occur once any 
uncertainty surrounding the royalty is resolved. In making this assessment, the Group considers the length of the royalty period, the extent of external 
factors including how the publisher brings the game to market, expected critic scores and other expected game launches. The highly probable nature 
of the variable consideration is reviewed for each game at each reporting cycle.

As the Group’s development activity creates and enhances the game that the customer controls as the game is developed, revenue is recognised over 
time as the Group satisfies performance obligations by transferring the promised services to its customers in accordance with paragraph 35(b) of IFRS 
15. The amount of revenue to recognise is determined based upon the input method that calculates actual costs incurred relative to the total budgeted 
costs for the project based upon a percentage of completion calculation.

Estimates of revenues, costs or the extent of progress towards completion are revised if circumstances change. Any resulting increases or decreases 
in estimated revenues or costs are reflected in profit or loss in the period in which the circumstances that give rise to the revision become known.

Where the original contract is modified, for example for a change to the scope or price of the contract, the nature of modification is considered as to 
whether it gives rise to a performance obligation distinct from the promises in the original contract. In cases where the modification gives rise to a 
distinct performance obligation, the modification is treated as a new contract in its own right and the five-step model considered for this new contract. 
Where it does not, the modification is accounted for as if it was part of the original contract. The effect that the modifications have on the transaction 
price and the measure of progress towards the complete satisfaction of the performance obligation is recognised as an adjustment to revenue at the 
date of the contract modification. The adjustment to revenue is made on a cumulative catch-up basis.

The fixed elements of the transaction price are invoiced based upon a payment schedule. If the services rendered by the Group exceed the payments, 
a contract asset for amounts recoverable on contracts is recognised. If the payments exceed the services rendered, a contract liability representing 
advances for game development is recognised.

There is one contract at 31 December 2018 that contains a financing component where the customer receives a benefit from the Group financing 
the transfer of services to the customer, generally over a period of time extending beyond 12 months. For arrangements with a significant financing 
component the transaction price is adjusted for both the length of time between when the Group delivers the services and when the customer pays  
for those services, and the effects of the time value of money using prevailing interest rates.

When determining what rate to use, management considers the rate that would be reflected in a separate financing transaction between the Group 
and the customer at contract inception taking into account the credit characteristics of the customer.

Licensing revenues
Should the Group develop its own games, it may opt to license the game to publishers. There is generally a single performance obligation to grant 
a licence over the developed game. The transaction price includes only fixed elements, typically in the form of a guaranteed royalty. Revenue is 
recognised at a point in time when the completed game is delivered and the customer has the right to use the asset. As the fixed element of the 
transaction price will be recognised in advance of payments being received, a contract asset will be recognised. Game revenues from the right to  
use asset will be recognised as earned, based upon the future sales of the game in accordance with paragraphs B63-B63B of IFRS 15.

Own-IP
The Group also creates its own concepts and IP. No revenue is recognised during the development phase. Once the game is completed and launched 
the Group recognises the revenues as they are earned (at a point in time).

EBITDA and Adjusted EBITDA
Earnings before Interest, Taxation, Depreciation and Amortisation (EBITDA) and Adjusted EBITDA are non-GAAP measures used by management to 
assess the operating performance of the Group. Exceptional items, the impact of IFRS 15 adoption and the investment in co-funded games expensed 
are excluded from EBITDA to calculate Adjusted EBITDA. For further explanation and details see note 29 and the consolidated income statement.

The Directors primarily use the Adjusted EBITDA measure when making decisions about the Group’s activities. As these are non-GAAP measures, 
EBITDA and Adjusted EBITDA measures used by other entities may not be calculated in the same way and hence may not be directly comparable.

Foreign currency 
Transactions in foreign currencies are translated into the Group’s functional currency at the foreign exchange rate ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are translated at the foreign exchange rate ruling at that 
date. Foreign exchange differences arising on translation are recognised in profit or loss.

On consolidation, the assets and liabilities of foreign operations which have a functional currency other than sterling are translated into sterling at 
foreign exchange rates ruling at the balance sheet date. The revenues and expenses of these subsidiary undertakings are translated at average rates 
applicable in the period. All resulting exchange differences are recognised in other comprehensive income and documented in a separate component 
of equity.

60

Sumo Group plc  Annual Report 20182 BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED

Classification of instruments issued by the Group
Instruments issued by the Group are treated as equity (i.e. forming part of shareholders’ funds) only to the extent that they meet the following two 
conditions:

•  they include no contractual obligations upon the Group to deliver cash or other financial assets or to exchange financial assets or financial liabilities 

with another party under conditions that are potentially unfavourable to the Group; and

•  where the instrument will or may be settled in the Company’s own equity instruments, it is either a non-derivative that includes no obligation to 

deliver a variable number of the Company‘s own equity instruments or is a derivative that will be settled by the Company exchanging a fixed amount 
of cash or other financial assets for a fixed number of its own equity instruments.

To the extent that this definition is not met, the items are classified as a financial liability. Where the instrument so classified takes the legal form of the 
Company’s own shares, the amounts presented in these financial statements for called up share capital and share premium account exclude amounts 
in relation to those shares.

Finance payments associated with financial liabilities are dealt with as part of finance expenses. Finance payments associated with financial 
instruments that are classified in equity are dividends and are recorded directly in equity.

Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of property,  
plant and equipment.

Depreciation is charged to profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, plant and 
equipment. Depreciation is provided on the following basis:

Leasehold improvements 

Over period of lease

Fixtures and fittings 

Computer hardware 

25% straight line

50% straight line

It has been assumed that all assets will be used until the end of their economic life. Freehold land is not depreciated.

Intangible assets 
All business combinations are accounted for by applying the purchase method. Goodwill represents the difference between the cost of the acquisition 
and the fair value of the net identifiable assets acquired. Identifiable intangibles are those which can be sold separately, or which arise from legal or 
contractual rights regardless of whether those rights are separable, and are initially recognised at fair value.

Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash-generating units and is not amortised but is tested 
annually for impairment. 

Other intangible assets that are acquired by the Group are stated at cost less accumulated amortisation and accumulated impairment losses.

Computer software purchased separately, that does not form an integral part of related hardware, is capitalised at cost. Amortisation is charged 
to profit or loss on a straight-line basis over the estimated useful lives of intangible assets unless such lives are indefinite and is presented within 
operating expenses. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each balance sheet date. 
Other intangible assets are amortised from the date they are available for use.

The estimated useful lives are as follows:

Customer relationships 

Customer contracts 

Software 

2 years

Over period of contract

2 years

Impairment
For goodwill that has an indefinite useful life, the recoverable amount is estimated annually. For other assets, the recoverable amount is only 
estimated when there is an indication that an impairment may have occurred. The recoverable amount is the higher of fair value less costs to sell  
and value in use.

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds its recoverable amount. Impairment 
losses are recognised in profit or loss.

Impairment losses recognised in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill allocated to the 
cash-generating unit and then to reduce the carrying amount of the other assets in the unit on a pro rata basis. A cash–generating unit is the smallest 
identifiable group of assets that generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets.

61

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTNOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

2 BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED

Post-employment benefits
Defined contribution plans
Obligations for contributions to defined contribution pension plans are recognised as an expense in profit or loss as incurred.

Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, and it is 
probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material, provisions are determined by discounting 
the expected future cash flows at a pre-tax rate that reflects current market assessments of the time value of money and, where appropriate, the risks 
specific to the liability.

Operating lease payments
Operating leases are leases in which substantially all the risks and rewards of ownership related to the asset are not transferred to the Group.

Payments made under operating leases are recognised in profit or loss on a straight-line basis over the term of the lease. Lease incentives received 
are recognised in profit or loss over the term of the lease, as an integral part of the total lease expense.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in profit or loss except to the extent that it relates to items 
recognised in other comprehensive income or directly in equity, in which case it is recognised in other comprehensive income or in equity, respectively.

Current tax is the expected tax payable on the taxable income for the period, using tax rates enacted or substantively enacted at the balance sheet 
date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the 
amounts used for taxation purposes, except to the extent that it arises on:

•  the initial recognition of goodwill where the initial recognition exemption applies;

•  the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination;

•  differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future.

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, 
using tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset in respect of tax losses is recognised only to the extent that it is probable that future taxable profits will be available against which 
the asset can be utilised.

Video Games Tax Relief
Video Games Tax Relief has only been recognised where management believe that a tax credit will be recoverable based on their experience of  
obtaining the relevant certification and the success of similar historical claims. Such credits are recognised as part of direct costs in order to reflect 
the substance of these credits to the Group and cash flows are presented within operating activities. The debit is recorded on the balance sheet as 
“VGTR recoverable” within current assets.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. Bank borrowings that are repayable on demand and form an integral part  
of the Group’s cash management are included as a component of cash and cash equivalents for the purpose only of the statement of cash flows.

Trade and other receivables
Trade and other receivables are initially recorded at fair value and thereafter are measured at amortised cost using the effective interest rate.  
A loss allowance for expected credit losses is recognised based upon the lifetime expected credit losses in cases where the credit risk on trade 
and other receivables has increased significantly since initial recognition. In cases where the credit risk has not increased significantly, the Group 
measures the loss allowance at an amount equal to the 12-month expected credit loss. This assessment is performed on a collective basis 
considering forward-looking information. 

Financial derivatives
The Group uses derivative financial instruments to hedge its exposure to risks arising from operational activities, principally foreign exchange risk. 
In accordance with treasury policy, the Group does not hold or issue derivative financial instruments for trading purposes. The Group does not hedge 
account for these items. Any gain or loss arising from derivative financial instruments is based on changes in fair value, which is determined by direct 
reference to active market transactions or using a valuation technique where no active market exists. At certain times the Group has foreign currency 
forward contracts that fall into this category.

62

Sumo Group plc  Annual Report 20182 BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED

Interest-bearing borrowings
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, interest-bearing 
borrowings are stated at amortised cost with any difference between cost and redemption value being recognised in profit or loss over the period of the 
borrowings on an effective interest basis.

Trade and other payables
Trade payables are initially recorded at fair value and thereafter at amortised cost using the effective interest rate method.

Segmental reporting
The Group reports its business activities in one area: video games development, which is reported in a manner consistent with the internal reporting to 
the Board of Directors, which has been identified as the chief operating decision maker. The Board of Directors consists of the Executive Directors and 
the Non-Executive Directors. 

Exceptional costs
The Group presents as exceptional costs on the face of the income statement, those significant items of expense, which, because of their size, nature 
and infrequency of the events giving rise to them, merit separate presentation to allow shareholders to understand better the elements of financial 
performance in the period. This facilitates comparison with prior periods and trends in financial performance more readily. Such costs include 
professional fees and other costs, directly related to the purchase of businesses.

Share capital
Share capital represents the nominal value of shares that have been issued.

Share premium
Share premium includes any premiums received on issue of share capital. Any transaction costs associated with the issuing of shares are deducted 
from share premium, net of any related income tax benefits.

Reverse acquisition reserve
The reverse acquisition reserve was created as a result of the share for share exchange under which Sumo Group plc became the parent undertaking 
prior to the IPO. Under merger accounting principles, the assets and liabilities of the subsidiaries were consolidated at book value in the Group 
financial statements and the consolidated reserves of the Group were adjusted to reflect the statutory share capital, share premium and other 
reserves of the Company as if it had always existed, with the difference presented as the reverse acquisition reserve.

Merger relief reserve
Represents the difference between the fair value and nominal value of shares issued on acquisition of a Group subsidiary.

Foreign currency translation reserve
Represents the exchange differences on retranslation of foreign operations.

Own shares
The Group holds shares in an Employee Benefit Trust. The consideration paid for the purchase of these shares is recognised directly in equity.  
Any disposals are calculated on a weighted average method with any gain or loss being recognised through reserves.

The assets and liabilities of the Employee Benefit Trust (“EBT”) have been included in the Group financial statements. Any assets held by the EBT 
cease to be recognised on the Group balance sheet when the assets vest unconditionally in identified beneficiaries. The cost of purchasing own shares 
held by the EBT is shown as a deduction within shareholders‘ equity. The proceeds from the sale of own shares are recognised in shareholders’ equity. 
Neither the purchase nor sale of own shares leads to a gain or loss being recognised in the income statement. 

Retained earnings
Retained earnings includes all current period retained profits.

Direct costs
Included within direct costs are all costs in connection with the development of games, including an allocation of studio management costs.  
Video Games Tax Relief is presented within direct costs as it is directly related to the level of expenditure incurred. See note 6.

63

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTNOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

2 BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED

Share-based payments
The Group operates equity-settled share-based remuneration plans for its employees. None of the Group’s plans are cash-settled.

All goods and services received in exchange for the grant of any share-based payment are measured at their fair values using the Monte Carlo and 
Black Scholes models.

Where employees are rewarded using share-based payments, the fair value of employees’ services is determined indirectly by reference to the  
fair value of the equity instruments granted. This fair value is appraised at the grant date and excludes the impact of non-market vesting conditions 
(for example profitability and sales growth targets and performance conditions). The fair value of the options, appraised at the grant date, includes the 
impact of market based vesting conditions.

All share-based remuneration is ultimately recognised as an expense in profit or loss with a corresponding credit to retained earnings. Where vesting 
periods or other vesting conditions apply, the expense is allocated over the vesting period, based on the best available estimate of the number of share 
options expected to vest.

Non-market vesting conditions are included in assumptions about the number of options that are expected to become exercisable. Estimates are 
subsequently revised if there is any indication that the number of share options expected to vest differs from previous estimates. Any adjustment to 
cumulative share-based compensation resulting from a revision is recognised in the current period. The number of vested options ultimately exercised 
by holders does not impact the expense recorded in any period.

Upon exercise of share options, the proceeds received, net of any directly attributable transaction costs, are allocated to share capital up to the nominal 
(or par) value of the shares issued with any excess being recorded as share premium.

3 CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES 

Accounting estimates
Impairment of goodwill and other intangible assets
The carrying amount of goodwill is £21,379,000 (2017: £20,791,000) and the carrying amount of other intangible assets is £999,000 (2017: £7,422,000)  
as at 31 December 2018. The Directors are confident that the carrying amount of goodwill and other intangible assets is fairly stated and have carried 
out an impairment review. The forecast cash generation for the Cash-Generating Unit (CGU) and the Weighted Average Cost of Capital (WACC) 
represent significant assumptions and should the assumptions prove to be incorrect there would be a significant risk of a material adjustment  
within the next financial year. 

The cash flows are based on a three-year forecast with growth rates between 17% and 36%. Subsequent years are based on a reduced growth rate  
of 2.0% into perpetuity. 

The discount rate used was the Group’s pre-tax WACC of 12%. The WACC used for the impairment review is reflective of the industry sector WACC 
rather than the WACC used in investment decisions.

Given the significant headroom in the carrying value of goodwill compared to the calculation of the net present value of the future cash flows, and 
bearing in mind the market value of the Group, the Directors cannot foresee a reasonable downside scenario in which the goodwill would be impaired 
in the foreseeable future and hence detailed sensitivity disclosures have not been presented.

Accounting judgements
Judgements in applying accounting policies and key sources of estimation uncertainty
In the preparation of the Group financial statements, the Directors, in applying the accounting policies of the Group, make some judgements and 
estimates that affect the reported amounts in the financial statements. The following are the areas requiring the use of judgement and estimates that 
may significantly impact the financial statements.

Goodwill and intangible assets arising on acquisition
The process of estimating the value of customer contracts and customer relationships on acquisition includes an element of forecasting and 
judgement. The Directors review customer contracts and customer relationships on an annual basis which also involves an element of judgement as 
to the length of the contract and relationship. These judgements concerning the length of customer contracts and relationships have largely resolved 
during 2018 as the balances naturally unwind through the amortisation charge, given the relatively short length of the customer contracts. Details of 
the period end impairment review of goodwill have been disclosed in note 13 to the financial statements.

64

Sumo Group plc  Annual Report 20183 CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES CONTINUED

Revenue recognition on development contracts
There are a number of judgements in respect of the recognition of revenue on development contracts, including:

•  the determination of the number of distinct separate performance obligations in a contract. This is based upon judgement around whether the 

customer can benefit from the use of the service on its own or together with other resources that are readily available to it, and also whether the 
promise to transfer the service is separately identifiable from other promises in the contract. As explained in the accounting policy for revenue, 
there tends to be one distinct performance obligation, being the development of a completed project or game;

•  whether the Group transfers control of the game over time, and therefore satisfies the performance obligation and recognises revenue over time. 

This requires judgement as to whether the customer controls the game as it is created and enhanced. As the customer approves the development 
work as it progresses, and is involved in directing the development activity, it is generally considered that control is transferred over time and 
revenue is recognised accordingly; 

•  recognition over time is determined based upon judgement and estimates on the overall contract margin and percentage of completion of the 

contract at each period end. These judgements are based on contract value, historical experience and forecasts of future outcomes. These include 
specific judgement in respect of contracts for which variations may be in the process of being negotiated, and so the contracts are accounted for on 
the basis of the best estimate of the revenue expected to be received on the contract, which are all expected to be resolved relatively shortly after the 
financial year end;

•  for revenue contracts with a significant financing component the transaction price is adjusted for both the length of time between when the Group 
delivers the services and when the customer pays for those services, and the effects of the time value of money using prevailing interest rates. 
When determining what rate to use, management consider the rate that would be reflected in a separate financing transaction between the Group 
and the customer at contract inception taking into account the credit characteristics of the customer. This involves a certain degree of judgement;

•  variable consideration is constrained on contract inception until the time at which it is considered highly probable that the revenue will not reverse 
in future periods. As this determination includes a number of factors outside the control of the Group, it is inherently difficult to estimate, and may 
result in revenues being recognised in a later period than when the performance obligations were satisfied.

Video Games Tax Relief
The process of claiming Video Games Tax Relief requires estimates to be accrued at the period end. Whilst the Company undertakes a detailed 
exercise involving external professional support in calculating the accrual, these claims are subject to review and approval by HMRC prior to payment. 
It is also in the Directors’ judgement that presenting Video Games Tax Relief as a deduction from direct costs best reflects the substance and nature of 
these credits. See note 6.

4 SEGMENTAL REPORTING

The trading operations of the Group are only in video games development and are all continuing. This includes the activities of Sumo Digital Limited, 
Mistral Entertainment Limited, Sumo Video Games Private Limited, Cirrus Development Limited, Sumo Digital (Genus) Limited, Sumo Digital (Atlantis) 
Limited, Atomhawk Design Limited, Atomhawk Canada Limited and The Chinese Room Limited. The central activities, comprising services and assets 
provided to Group companies, are considered incidental to the activities of this single segment and have therefore not been shown as a separate 
operating segment but have been subsumed within video games development. All assets of the Group reside in the UK, with the exception of  
non-current assets with a net book value of £397,000 (2017: £400,000) which were located in India and Canada.

Major clients
In 2018 there were four major clients that individually accounted for at least 10% of total revenues (2017: three clients). The revenues relating to these 
clients in 2018 were £8.1m, £6.6m, £5.7m and £5.1m (2017: £7.7m, £4.7m, and £3.2m).

Analysis of revenue
The amount of revenue from external customers can be disaggregated by location of the customers as shown below:

UK & Ireland 
Europe 
Rest of the World 

Year ended  
31 December  
2018 
£’000 

14,775 
7,935 
15,986 

38,696 

Restated
Year ended
31 December
2017
£’000

9,237
10,861
8,493

28,591

65

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

4 SEGMENTAL REPORTING CONTINUED

Revenue by category
The Group’s revenue can be disaggregated by category as shown below:

Development fees 
Video Game Industry 
Art & Leisure 
Film & TV 
Retail 

Total development fees 

Own-IP 
Royalties 

Total revenue 

Year ended  
31 December  
2018 
£’000 

Restated
Year ended
31 December
2017
£’000

37,225 
134 
– 
134 

37,493 

438 
765 

38,696 

26,282
96
15
25

26,418

1,695
478

28,591

The above are recognised over time, with the exception of “Own-IP”, which is recognised at a point in time.

On third party game development contracts, the estimated transaction price for the performance obligation includes both fixed (‘development 
fees’) and variable revenues (such as “royalties”) and is reassessed at each reporting date (with changes in the estimate recognised in the income 
statement), and recognised over time.

2018 “Royalties” of £765,000 include £250,000 (2017: nil) of variable consideration recognised in advance. This is an IFRS 15 adoption requirement,  
to recognise variable consideration as part of the transaction price to the extent that it is highly probable not to reverse once the uncertainty is resolved 
in future periods.

The following aggregated amounts of transaction prices relate to the performance obligations from existing contracts that are unsatisfied or partially 
unsatisfied at 31 December 2018. 

Revenue expected to be recognised 

Assets and liabilities relating to contracts with customers
The Group has recognised the following assets and liabilities relating to contracts with customers:

Contract assets – amounts recoverable on contracts 

Contract liabilities – advances for game development 

2019 
£’000 

16,291 

2018 
£’000 

11,310 

512 

2020
£’000

5,389

2017
£’000

3,461

1,259

Note 

16 

18 

Contract assets – amounts recoverable on contracts represents contracts whereby the services rendered by the Group at the reporting date exceed 
the customer payments. The significant increase in 2018 is principally due to the extended payment terms on one particular development contract. 
Included within the above contract assets are amounts of variable consideration that are highly probable of not reversing of £250,000 (2017: £nil).  
In the event that this variable consideration is not received, a provision for credit losses will be recorded. There are no provisions for credit losses in 
respect of contract assets at either year end.

In cases where the payments exceed the services rendered as at the balance sheet date, a contract liability is recognised for advances for  
game development. 

Contract liabilities for 2017 have been restated between this category and Contract assets – amounts recoverable on contracts to better reflect the 
individual nature of the contracts.

Contract liabilities represent customer payments received in advance of performance obligations that are expected to be recognised as revenue  
in 2019. These amounts recognised will generally be utilised within the next reporting period.

Amounts recognised in revenue in 2018 relating to performance obligations satisfied in previous periods total £515,000, representing variable 
consideration in the form of royalties.

66

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5 EMPLOYEES AND DIRECTORS 

The average monthly number of persons (including Directors) employed in the Group during the period was:

Management (Directors) 
Non-executives (Directors) 
Development 
Administration 

Staff costs (including Directors) are outlined below. Directors’ remuneration is also set out in the Remuneration Report: 

Wages and salaries 
Share-based payments 
Defined contribution pension cost 
Social security costs 
Other 

Year ended  
31 December  
2018 

Year ended
31 December
2017

5 
3 
464 
80 

552 

4
4
383
53

444

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

 21,390  
 2,578  
 713  
 2,034  
 14  

26,729 

15,785
–
509
1,497
9

17,800

Key management compensation 
The following table details the aggregate compensation paid in respect of the key management, which is considered to be the Board.

Salaries and other short-term employee benefits 
Post-employment benefits 

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

1,005 
20 

1,025 

1,152
37

1,189

There are no defined benefit schemes for key management. Pension costs under defined contribution schemes are included in the post-employment 
benefits disclosed above.

The total remuneration of the Directors of the Company was £1,005,000 (2017: £570,000). The highest paid Director received total emoluments of 
£439,000 (2017: £308,000). 

6 DIRECT COSTS (NET)

Direct costs 
Video Games Tax Relief 

Year ended  
31 December  
2018 
£’000 

27,191 
(6,898) 

20,293 

Restated
Year ended
31 December
2017
£’000

23,635
(8,296)

15,339

67

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

7 EXPENSES BY NATURE

Exceptional items  
Employee benefit expense (note 5) 
Depreciation charges (note 14) 
Amortisation and impairment charges (note 13) 
Operating lease payments 
Investment in co-funded games expensed 
Other expenses 

Total direct costs and operating expenses 

Year ended  
31 December  
2018 
£’000 

Restated
Year ended
31 December
2017
£’000

94 
26,729 
1,104 
6,947 
1,230 
208 
3,079 

39,391 

2,656
17,800
669
27,626
876
–
1,559

51,186

Investment in co-funded games expensed represents the costs incurred by the Group on its percentage of the game development that is considered 
equivalent to the intangible asset on an own-IP development.

Exceptional items
Exceptional items include external costs in relation to:

•  2017 – the IPO and reorganisation in 2017 which primarily relate to professional fees (£2,453,000)

•  2017 – the acquisition of Atomhawk Design Limited and Atomhawk Canada Limited (£203,000)

•  2018 – the acquisition of The Chinese Room Limited (£94,000)

8 FINANCE COST 

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

– 
– 
99 

99 

(53)
841
4,593

5,381

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

309 
2 

311 

–
3

3

Fair value movement on foreign exchange forward contracts 
Debt refinancing cost release 
Bank and other interest 

Finance costs 

9 FINANCE INCOME 

IFRS 15 financing income 
Interest income 

Finance income 

68

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10 AUDITOR’S REMUNERATION 

During the year the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditor at costs as detailed below:

Fees payable to Company’s auditor and its associates for the audit of financial statements  
Fees payable to Company’s auditor and its associates for other services:  
  The audit of subsidiary financial statements 
  Audit related assurance services 
  Taxation compliance services 
  Taxation advisory services 
  Other assurance services 
  Acquisition and IPO related 

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

30 

69 
7 
27 
54 
20 
– 

35

60
–
32
42
24
500

Amounts paid to the Group’s auditor in respect of services to the Company, other than the audit of the Company’s financial statements, have not been 
disclosed separately as the information is required to be disclosed on a consolidated basis.

11 TAXATION 

Analysis of credit in year 

Current tax 
Current taxation charge for the year 
Adjustments for prior periods 

Total current tax 

Deferred tax 
Origination and reversal of timing differences 
Adjustments in respect of prior periods 

Total deferred tax 

Tax on loss on ordinary activities 

Reconciliation of total tax (credit): 
Loss on ordinary activities before tax 

Loss on ordinary activities multiplied by the rate of corporation tax in the UK of 19% (2017: 19.25%)   
Effects of: 
Permanent differences 
Share-based payments 
Fixed asset permanent differences 
Effects of different tax rates in overseas jurisdictions 
Non-taxable income 
Effect of change in rates 
Adjustments in respect of previous periods 

Total taxation (credit) 

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

1,268 
(128) 

1,140 

(2,337) 
965 

(1,372) 

1,080
(58)

1,022

(5,622)
62

(5,560)

(232) 

(4,538)

(483) 

(92) 

544 
37 
15 
22 
(1,663) 
68 
837 

(232) 

(27,973)

(5,384)

968
–
(40)
50
(475)
339
4

(4,538)

Taxation on items taken directly to equity was a credit of £132,328 (2017: £nil) and relates to deferred tax on share option schemes.

Factors that may affect future tax charges
Changes to the UK corporation tax rates were substantively enacted as part of Finance Bill 2015 (on 26 October 2015) and Finance Bill 2016  
(on 7 September 2016). These included reductions to the main rate to reduce the rate to 19% from 1 April 2017 and to 17% from 1 April 2020,  
and this has been reflected in these financial statements.

69

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

12 EARNINGS PER SHARE

Basic and diluted earnings per share are calculated by dividing the earnings attributable to equity shareholders by the weighted average number  
of Ordinary Shares in issue. 

When calculating basic earnings per share, the weighted average number of shares has been adjusted to exclude shares held in the Employee Benefit 
Trust (21,235,933 at 31 December 2018 and 16,617,198 at 1 January 2018). 

When calculating diluted earnings per share, the weighted average number of shares is adjusted to assume conversion of 3,712,737 (2017: 950,000)  
of potentially dilutive options granted to employees. The restatement of 2017 figures to include a warrant for 1,450,000 shares issued at the date of the 
IPO has had no impact upon earnings per share. 

The calculation of basic and diluted profit/(loss) per share is based on the following data:

Earnings (£’000)
Earnings for the purposes of basic and diluted earnings per 
share being profit for the year attributable to equity shareholders   

Number of shares  
Weighted average number of shares for the purposes of basic earnings per share   
Weighted average dilutive effect of warrants 
Weighted average dilutive effect of conditional share awards  

Weighted average number of shares for the purposes of diluted earnings per share 

Earnings/(losses) per Ordinary Share (pence) 
Basic and diluted (loss) per Ordinary Share 

Year ended  
31 December  
2018 

Restated
Year ended
31 December
2017

(251) 

(23,435)

128,560,945 
1,450,000 
3,712,737 

5,498,686
1,450,000
950,000

133,723,682 

7,898,686

(0.20) 

(389.40)

The effects of share options that could potentially dilute basic earnings per share in the future were not included in the calculation of diluted earnings 
per share because they are antidilutive for the periods presented. 

13 GOODWILL AND OTHER INTANGIBLE ASSETS 

Software 
£’000 

Customer 
contracts 
£’000 

Customer
relationships 
£’000 

Cost 
As at 1 January 2017 
Additions  
Arising on acquisition on 29 June 2017 

As at 31 December 2017 
Additions 
Acquisition of subsidiary (note 25) 

As at 31 December 2018 

Amortisation 
As at 1 January 2017 
Charge for the year 

As at 31 December 2017 
Charge for the year 
Effect of translation to presentation currency 

As at 31 December 2018 

Net book value 
As at 31 December 2017 

As at 31 December 2018 

70

249 
120 
– 

369 
513 
– 

882 

54 
162 

216 
163 
(11) 

368 

153 

514 

14,285 
– 
437 

14,722 
– 
– 

21,432 
– 
246 

21,678 
– 
– 

Goodwill 
£’000 

19,225 
– 
1,566 

20,791 
– 
588 

Total
£’000

55,191
120
2,249

57,560
513
588

14,722 

21,678 

21,379 

58,661

952 
12,646 

13,598 
700 
– 

14,298 

715 
14,818 

15,533 
6,084 
– 

21,617 

– 
– 

– 
– 
– 

– 

1,721
27,626

29,347
6,947
(11)

36,283

1,124 

424 

6,145 

61 

20,791 

21,379 

28,213

22,378

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13 GOODWILL AND OTHER INTANGIBLE ASSETS CONTINUED

The cost of customer relationships was determined as at the date of the respective changes in ownership by reference to expected future contracts. 
The valuations used the discounted cash flow method. The discount rate applied at that time to the future cash flows was 9.75%.

The customer contracts represent contracted revenues. The valuation used the discounted cash flow method, based on estimated profit margins 
considered on a contract by contract basis. The discount rate applied at that time to the future cash flows was 9.75%. 

Goodwill and other intangible assets have been tested for impairment. The method, key assumptions and results of the impairment review are  
detailed below:

Goodwill is attributed to the only cash-generating unit (“CGU”) within the Group, video games development. Goodwill and other intangible assets have 
been tested for impairment by assessing the value in use of the CGU. The value-in-use calculations were based on projected cash flows in perpetuity. 
Cash flows were based on a three-year forecast with growth rates between 17% and 36%. Subsequent years were based on a reduced rate of growth 
of 2.0% into perpetuity.

These growth rates are based on past experience, and market conditions and discount rates are consistent with external information. The growth 
rates shown are the average applied to the cash flows of the individual CGUs and do not form a basis for estimating the consolidated profits of the 
Group in the future. 

The discount rate used to test the cash-generating units was the Group’s pre-tax WACC of 12% (2017: 9.75%).

As a result of these tests no impairment was considered necessary.

All amortisation charges have been treated as an expense and charged to operating expenses in the income statement. 

14 PROPERTY, PLANT AND EQUIPMENT 

Cost 
As at 1 January 2017 
Additions 
Arising on acquisition on 29 June 2017 

As at 31 December 2017 
Additions 
Transfers 
Acquisition of subsidiary (note 25) 

As at 31 December 2018 

Depreciation 
As at 1 January 2017 
Charge for the period 

As at 31 December 2017 
Effect of translation to presentation currency 
Charge for the period 

As at 31 December 2018 

Net book value 
As at 31 December 2017 

As at 31 December 2018 

Leasehold 
improvements 
£’000 

Fixtures and 
fittings 
£’000 

Computer
hardware 
£’000 

187 
607 
– 

794 
622 
(104) 
– 

1,312 

19 
45 

64 
– 
214 

278 

730 

1,034 

113 
100 
2 

215 
413 
104 
2 

734 

16 
54 

70 
– 
157 

227 

145 

507 

808 
879 
15 

1,702 
705 
– 
2 

2,409 

172 
570 

742 
(21) 
733 

1,454 

960 

955 

Depreciation charges are allocated to direct costs and operating expenses in the income statement.

Total
£’000

1,108
1,586
17

2,711
1,740
–
4

4,455

207
669

876
(21)
1,104

1,959

1,835

2,496

71

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

15 INVESTMENTS

Details of the investments in which the Group holds 20% or more of the nominal value of any class of share capital are as follows:

Class of share capital held 

By Parent Company 

By the Group 

Nature of business

Proportion held

Project Republica Topco Limited 
Project Republica Bidco Limited 
Sumo Digital Holdings Limited 
Sumo Digital Group Limited 
Sumo Digital Entertainment Limited 
Sumo Digital Limited 
Sumo Digital (Genus) Limited 
Sumo Digital (Atlantis) Limited 
Cirrus Development Limited 
Aghoco 1337 Limited 
Mistral Entertainment Limited 
Sumo Video Games Private Limited 
Sumo Games Development Limited  
(formerly Riverside Games Limited) 
Atomhawk Design Limited 
Atomhawk Canada Limited 
The Chinese Room Limited 
Riverside Games Limited  
(formerly Aghoco 1788 Limited)1 
Aghoco 1789 Limited1 
Aghoco 1790 Limited1 

Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 

Ordinary 
Ordinary 
Ordinary 
Ordinary 

Ordinary 
Ordinary 
Ordinary 

83% 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 
– 
– 

– 
– 
– 

Holding company
83% 
Holding company
83% 
Holding company
83% 
Holding company
83% 
Holding company
83% 
Video game development
83% 
Video game development
83% 
Video game development
83% 
83% 
Video game development
83%  Employee benefit trust trustee
Video game development
83% 
Video game development
83% 

83% 
83% 
83% 
83% 

83% 
83% 
83% 

Dormant
Visual design
Visual design
Video game development 

Dormant 
Dormant
Dormant

All the companies listed above are incorporated in England and Wales, and have a registered address of 32 Jessops Riverside, Brightside Lane, 
Sheffield, S9 2RX, with the following exceptions:

Company 

Country of incorporation 

Address

Sumo Video Games Private Limited 

Atomhawk Canada Limited 

India 

Canada 

1  Towards the end of 2018, the Group acquired three new shelf companies which at the 2018 year end remained dormant.

MCCIA Trade Tower, B Building,  
205-206, Senapati Bapat Rd, Chattushringi,  
Gokhalenagar, Pune, Maharashtra 411016
Suite 678, 999 Canada Place,  
Vancouver, British Columbia, V6C 3E1

17% of the share of Project Republica Topco Limited is owned by the Group’s founder shareholders. These shares are subject to put and call options 
to be satisfied by shares in Sumo Group plc, held by an employee benefit trust, the Sumo Group plc Employee Benefit Trust, which was set up on 
13 December 2017. As such, beneficial control of all entities listed above is considered to remain with the Group. On this basis there has been no 
accounting for non-controlling interest.

There are no restrictions on the Group’s ability to access or use the assets and settle the liabilities of the Group’s subsidiaries.

72

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
16 TRADE AND OTHER RECEIVABLES

Amounts falling due within one year: 
Trade receivables not past due 
Trade receivables past due 
Trade receivables past due and impaired 
Less provision for trade receivables 

Trade receivables net 
Prepayments and accrued income 
Other debtors 
VGTR recoverable 
Contract assets – amounts recoverable on contracts 
Work in progress on self-published titles 

As at  
31 December  
2018 
£’000 

Restated
as at
31 December
2017
£’000

 5,387  
 558  
 8  
(8)  

 5,945  
850 
542 
6,288 
11,310 
237 

25,172 

1,151
185
19
(19)

1,336
1,654
304
4,659
3,461
–

11,414

Trade and other receivables are all current and any fair value difference is not material. A loss allowance for expected credit losses is recognised 
based upon the lifetime expected credit losses in cases where the credit risk on trade and other receivables has increased significantly since initial 
recognition. In cases where the credit risk has not increased significantly, the Group measures the loss allowance at an amount equal to the 12-month 
expected credit loss. This assessment is performed on a collective basis considering forward-looking information.

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Euro 
United States Dollar 

Movements on the Group’s provision for impairment of trade receivables are as follows:

At beginning of period 
Provision for receivables impairment 
Receivables written off during the year as uncollectable 
Unused amounts reversed 

At 31 December 

As at  
31 December  
2018  
£’000 

As at
31 December
2017
£’000

 –  
 111  

 111  

2018 
£’000 

 19  
 –  
 –  
(11)  

 8  

4
178

182

2017
£’000

–
19
–
–

19

The creation and release of provision for credit losses have been included in ‘other expenses’ in the income statement (note 7). Amounts charged  
to the allowance account are generally written off, when there is no expectation of recovering additional cash.

The other classes within trade and other receivables do not contain impaired assets and therefore no provisions for credit losses have been recorded. 
The Group contracts with customers with very low credit risk and the history of credit losses has been negligible, as demonstrated by the tables above. 
With this in mind, there is not considered to be any significant degree of judgement in the calculation of credit loss provisions.

The “Contract assets – amounts recoverable on contracts” category for 2017 has been restated to better reflect the individual nature of the contracts 
between this category and contract liabilities. £1.3m of contractual amounts in advance of revenue have been reclassified (note 18). 

73

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

17 CASH AND CASH EQUIVALENTS 

Cash and cash equivalents 
Cash at bank and in hand 

The following amounts were held in foreign currencies: 

British Pound 
Canadian Dollar 
United States Dollar 
Indian Rupee 
Euro 

18 TRADE AND OTHER PAYABLES 

Trade payables 
Contract liabilities 
Tax and social security 
Other payables, accruals and deferred income 

The fair value of financial liabilities approximates their carrying value due to short maturities.

The carrying amounts of the Group’s trade and other payables are denominated in the following currencies:

British Pound 
Euro 
United States Dollar 
Indian Rupee 
Canadian Dollar 

2018  
£’000 

2017 
£’000

3,730 

12,424

2018  
£’000 

3,437 
59 
102 
125 
7 

3,730 

2018  
£’000 

4,639 
512 
605 
5,294 

2017 
£’000

11,937
30
335
122
–

12,424

Restated
2017 
£’000

2,468
1,259
474
7,821

11,050 

12,022

2018  
£’000 

10,929 
8 
97 
– 
16 

11,050 

2017 
£’000

11,906
27
25
64
–

12,022

The “Contract liabilities” category for 2017 has been restated to better reflect the individual nature of the contracts between this category and  
contract assets. £1.3m of contractual amounts in advance of revenue have been reclassified (note 16). 

74

Sumo Group plc  Annual Report 2018  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19 SHARE-BASED PAYMENTS

In the year ended 31 December 2018 the Group operated two equity-settled share-based payment plans as described below.

The Group recognised total expenses of £2,578,633 in respect of equity-settled share-based payment transactions in the year ended 31 December 2018.

The Sumo Group plc Long Term Incentive Plan (the “LTIP”)
The Group operates a Long-Term Incentive Plan for senior executives, further details of which can be found in the Directors’ Remuneration Report in 
the Group financial statements.

The Group has made awards to certain Directors and employees.

The vesting of most of these awards is subject to the Group achieving certain performance targets under the LTIP, as set out in the Directors’ 
Remuneration Report, and is based on the Group meeting the adjusted earnings per share (AEPS) and (in some cases) total shareholder return (TSR) 
conditions in the following weightings:

Performance condition 

Cumulative AEPS 
Cumulative TSR  

Tier 2-4 participants 
Tier 1 participants 
Proportion of award  Proportion of award

100% 
– 

35%
65%

Details of the maximum total number of Ordinary Shares which may be issued in future periods in respect of awards outstanding at  
31 December 2018 are shown below.

At 1 January 2018  
Granted in the year  
Lapsed/forfeited in the year  

At 31 December 2018  

 31 December 
2018
 Number of shares

950,000 
8,897,530 
(266,252) 

9,581,278 

Options over 3,708,435 shares are subject to both the AEPS and TSR performance conditions and the remainder are subject only to the AEPS 
performance condition.

The estimate of the fair value of the services received in return for the awards is measured based on the Monte Carlo and Black Scholes models.  
The aggregate of the estimated fair values of the awards at 31 December 2018 shown above is £0.92. The fair value of the TSR award takes into 
account the likelihood of achieving the performance conditions.

For awards granted in the current year, the inputs into the Monte Carlo and Black Scholes models are as follows:

Share price at grant date 
Exercise price 
Expected volatility 
Expected life 
Expected dividend yield 
Risk-free interest rate 
TSR performance to date of calculation 
Fair value per option  

 TSR condition  
 31 December  
2018 

AEPS condition
31 December
2018

£1.065 
£nil 
38% 
3 years 
0% 
0.86% 
(5.1)% 
£0.31 

£1.065 to £1.75
£nil
–
3 years
–
–
–
£1.065 to £1.75

Expected volatility was determined using the median volatility of comparator sector companies. The expected life used in the model has been adjusted, 
based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

75

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

19 SHARE-BASED PAYMENTS CONTINUED

Share Incentive Plan (SIP)
The Group operates an all-employee share ownership plan. Under the SIP, the Group has made awards of conditional shares to certain employees.

Details of the maximum total number of Ordinary Shares which may be issued in future periods in respect of conditional share awards outstanding  
at 31 December 2018 are shown below.

At 1 January 2018  
Granted in the year  
Lapsed/forfeited in the year 

At 31 December 2018  

31 December 
2018
Number of 
 conditional shares

–
92,287
(6,200)

86,087

The estimate of the fair value of the services received in return for the conditional share awards is measured based on a Black Scholes model.  
The aggregate of the estimated fair values of the awards at 31 December 2018 shown above is £1.73, before taking into account the likelihood of 
achieving non-market-based performance conditions.

For awards granted in the 2018 year, the inputs into the Black Scholes model are as follows:

Share price at grant date 
Exercise price 
Expected volatility 
Expected life 
Expected dividend yield 
Risk-free interest rate 
Fair value per option 

31 December 
2018

  £1.24 to £1.75
£nil
–
3 years
–
–
  £1.24 to £1.75

Expected volatility was determined using the median volatility of comparator sector companies. The expected life used in the model has been adjusted, 
based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

20 DEFERRED TAX 

Asset/(liability) at beginning of period 
Credit to income statement 
Credit to equity 
Foreign exchange adjustments 
On acquisition of subsidiary 

Asset at 31 December 

The deferred tax asset/(liability) relates to the following: 

Accelerated capital allowances on property, plant and equipment   
On intangible assets 
On share-based payments 
On losses 

76

2018 
£’000 

474 
1,372 
132 
4 
(1) 

1,981 

39 
(63) 
586 
1,419 

1,981 

2017
£’000

(4,963)
5,560
–
–
(123)

474

17
(1,284)
–
1,741

474

Sumo Group plc  Annual Report 2018 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
21 COMMITMENTS AND CONTINGENCIES

Capital commitments
Contracted for but not provided in the financial statements  

Operating lease commitments 
Within 1 year 
Later than 1 year and less than 5 years 
After 5 years 

As at  
31 December  
2018 
£’000 

As at
31 December
2017
£’000

94 

693

955 
2,604 
2,340 

5,899 

825
2,949
3,002

6,776

The Group leases various office units under non-cancellable operating lease agreements. The lease terms are between one month and 15 years. 

The Group also leases various plant and machinery and vehicles, with terms between six months and four years. The lease expenditure charged to the 
income statement during the year is disclosed in note 7.

22 FINANCIAL RISK MANAGEMENT

The Group uses various financial instruments. These include loans, cash, forward foreign exchange contracts, issued equity investments and various 
items, such as trade receivables and trade payables, that arise directly from its operations. The main purpose of these financial instruments is to raise 
finance for the Group’s operations.

The existence of these financial instruments exposes the Group to a number of financial risks, which are described in more detail below.

The main risks arising from the Group’s financial instruments are market risk, cash flow interest rate risk, credit risk and liquidity risk. The Directors 
review and agree policies for managing each of these risks and they are summarised below.

Market risk
Market risk encompasses three types of risk, being currency risk, interest rate risk and price risk. In this instance price risk has been ignored as it is 
not considered a material risk to the business. The Group’s policies for managing interest rate risk are set out in the subsection entitled “interest rate 
risk” below.

Currency risk
The Group contracts with certain clients in Euros and US Dollars and manages this foreign currency risk using forward foreign exchange contracts 
which match the expected receipt of foreign currency income. 

Liquidity risk
The Group seeks to manage financial risk by ensuring sufficient liquidity is available to meet foreseeable needs by closely managing the cash balance 
and by investing cash assets safely and profitably.

The Group policy throughout the period has been to ensure continuity of funding. Short-term flexibility is achieved by revolving working capital facilities. 

The table below analyses the Group’s non-derivative and derivative financial liabilities into relevant maturity groupings based on the remaining period 
at the balance sheet date to the contractual maturity date. Derivative financial liabilities are included in the analysis if their contractual maturities are 
essential for an understanding of the timing of cash flows. The amounts disclosed in the table are the contractual undiscounted cash flows.

At 31 December 2018 

Borrowings 
Forward foreign exchange contracts 
Trade and other payables 

At 31 December 2017 

Borrowings 
Forward foreign exchange contracts 
Trade and other payables 

Less than  
1 year 
£’000 

Between 
1 and 2 years 
£’000 

Between
2 and 5 years 
£’000 

Over 5 years
£’000

– 
– 
11,050 

– 
– 
– 

– 
– 
– 

–
–
–

Less than  
1 year 
£’000 

Between 
1 and 2 years 
£’000 

Between
2 and 5 years 
£’000 

Over 5 years
£’000

– 
– 
11,997 

– 
– 
– 

– 
– 
– 

–
–
25

77

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

22 FINANCIAL RISK MANAGEMENT CONTINUED

Interest rate risk
The Group finances its operations through a mixture of retained profits, bank borrowings and loan notes. The Directors’ policy to manage interest rate 
fluctuations is to regularly review the costs of capital and the risks associated with each class of capital, and to maintain an appropriate mix between 
fixed and floating rate borrowings.

Sensitivity to interest rate fluctuations
As the debt was settled as part of the IPO proceeds there is minimal interest rate risk and therefore sensitivity to interest rate disclosures have not 
been made.

Credit risk
The Group’s principal financial assets are cash and trade receivables. The credit risk associated with cash is limited, as the counterparties have high 
credit ratings assigned by international credit-rating agencies. The principal credit risk arises therefore from the Group’s trade receivables. In order 
to manage credit risk the Directors set limits for clients based on a combination of payment history and third party credit references. Credit limits are 
reviewed on a regular basis in conjunction with debt ageing and collection history.

The Directors consider that certain of the Group’s trade receivables were impaired for the period ended 31 December 2018 and, accordingly, a provision 
of £8,000 has been created. See note 16 for further information on financial assets that are past due.

Summary of financial assets and liabilities by category
The carrying amount of financial assets and liabilities recognised at the balance sheet date of the reporting periods under review may also be 
categorised as follows:

As at  
31 December  
2018 
£’000 

As at
31 December
2017
£’000

6,487 
11,310 
3,730 

21,527 

(11,050) 

(11,050) 

10,477 

2,496 
21,379 
999 
850 
237 
6,288 
(810) 
1,981 

33,420 

43,897 

1,640
3,461
12,424

17,525

(12,022)

(12,022)

5,503

1,835
20,791
7,422
1,654
–
4,659
(1,316)
474

35,519

41,022

Financial assets 
Trade and other receivables 
Amounts recoverable on contracts 
Cash and cash equivalents 

Financial liabilities 
Financial liabilities measured at amortised cost 
Trade and other payables 

Net financial assets and liabilities 

Non-financial assets and liabilities 
Plant, property and equipment 
Goodwill 
Other intangible assets 
Prepayments and accrued income 
Work in progress on self-published titles 
VGTR recoverable 
Corporation tax payable 
Provisions for deferred tax 

Total equity 

78

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22 FINANCIAL RISK MANAGEMENT CONTINUED

Capital management policies and procedures
The Group’s capital management objectives are:

•  To ensure the Group’s ability to continue as a going concern; and

•  To provide an adequate return to shareholders by pricing products and services commensurately with the level of risk.

This is achieved through close management of working capital and regular reviews of pricing. Decisions on whether to raise funding using debt or 
equity are made by the Board based on the requirements of the business.

Capital for the reporting period under review is shown as total equity in the table above.

23 SHARE CAPITAL 

At 31 December 2017 
Issue of shares in the year 

At 31 December 2018 

Ordinary 
Shares 
0.01 

Total share 
 capital 
£’000 

145,000,000 
5,068,507 

150,068,507 

1,450 
51 

1,501 

Share
premium
£’000

36,121
4,873

40,994

During 2018, 4,711,022 shares were issued in relation to share-based payments (see note 19 “Share-based payments” for details on the Group’s  
share-based employee remuneration programmes). Of these 4,618,735 were issued to the Employee Benefit Trust and 92,287 to the SIP trust.

On 13 August 2018, 357,485 shares were issued in relation to the purchase of The Chinese Room (see note 25 Business combinations).

When calculating basic earnings per share, the weighted average number of shares has been adjusted to exclude shares held in the Employee Benefit 
Trust (21,235,933 at 31 December 2018 and 16,617,198 at 1 January 2018). 

24 RELATED PARTY TRANSACTIONS 

Identity of related parties
The Directors consider there to be no ultimate controlling party during the period. Related parties include representatives of major shareholders  
and parent and intermediate parent entities ultimately owned by the same shareholders. 

There were no related party transactions during the year. 

In 2017, there were related party purchases of £306,000 with balances due at year end of £6,000. In addition, interest on loans from related parties  
of £2,921,000 was charged throughout the period.

Key management compensation is disclosed in note 5.

79

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

25 BUSINESS COMBINATIONS

Acquisition of The Chinese Room Limited
Under an agreement dated 13 August 2018, the Group acquired the share capital of The Chinese Room Limited, a video development company 
registered in the United Kingdom, for consideration of £2.2m.

The book and fair values of the assets and liabilities acquired are set out below:

 Book value 
recognised at  
acquisition 
£’000 

Fair value
adjustments 
£’000 

Fair value
£’000

Assets 
Property, plant and equipment 
Trade and other receivables 
Cash and cash equivalents 

Liabilities 
Corporation tax payable 
Trade and other payables 
Deferred tax 

Goodwill 

Summary of net cash inflow from acquisition 
Cash paid 
Cash acquired 

Cash consideration transferred 

Purchase consideration 
Cash paid 
Ordinary Shares issued 
Total purchase consideration 

Acquisition costs charged to expenses 

4 
139 
1,619 

1,762 

(37) 
(100) 
(1) 

(138) 

– 
– 
– 

– 

– 
– 
– 

– 

4
139
1,619

1,762

(37)
(100)
(1)

(138)

1,624

588

2,212

1,618
(1,619)

(1)

1,618
594
2,212

94

Consideration transferred
The acquisition of The Chinese Room was settled in cash amounting to £1.6 million and approximately £0.6 million through the issue of 357,485 new 
Ordinary Shares in Sumo Group (“Consideration Shares”) to the Sellers on completion. The Consideration Shares will be subject to a 12-month lock up 
period, during which time (subject to customary exceptions) such shares cannot be disposed of without Sumo Group consent, and thereafter to orderly 
market provisions for a further 12 months.

Acquisition related costs amounting to £94,000 are not included as part of consideration transferred and have been recognised as an expense in the 
income statement as part of operating expenses – exceptional.

Goodwill
Goodwill of £588,000 is primarily related to growth, technical knowledge and market diversification. Other intangible assets, including IP at “concept 
phase” at the point of acquisition had a fair value of £nil.

Contribution to the Group results
The Chinese Room Limited generated a loss of £21,000 for the five months from acquisition. Revenue for the period was £7,000. If The Chinese Room 
Limited had been acquired at the beginning of the period then revenue would have increased by £19,000 and loss decreased by £8,000.

80

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26 NOTES TO THE CASH FLOW STATEMENT 

Non-current borrowings  
Current borrowings 

27 IFRS 15 ADOPTION IMPACT

 As at  
1 January  
2017  
 £’000  

52,630 
4,088 

56,718 

As at
31 December
 2017
 £’000 

–
–

–

 Cash flows  
 £’000  

(52,630) 
(4,088) 

(56,718) 

In 2018, the Group has adopted new guidance for the recognition of revenue from contracts with customers (IFRS 15). The new standard has been 
applied retrospectively without restatement, with the cumulative effect of initial application recognised as an adjustment to the opening balance of 
retained earnings at 1 January 2018. Consequently, the comparative numbers are not restated. 

Two transition differences noted for IFRS 15 are the separation of the financing element of one specific contract where the payment profile extends 
beyond 12 months and the recognition of variable consideration.

The financial impact to revenue, interest and retained profits is set out below:

Customer revenue included within finance income 
Accrued royalty not yet received and contingent on future sales 
Increase in interest income 

Credit/(debit) to retained earnings 

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

(421) 
250 
309 

138 

(183)
–
52

(131)

The 2017 debit to retained earnings has resulted in a restated retained earnings balance as at 1 January 2018 of £63,916,000. 

The financial impact of the adoption of IFRS 15 on the 2018 income statement is set out below: 

Revenue  

Direct costs  
Video Games Tax Relief  

Direct costs (net)  
Gross profit  

Operating expenses  
Operating expenses – exceptional  

Operating expenses – total  

Group operating loss  
Finance cost  
Finance income  

Loss before taxation  
Taxation  

Profit/(loss) for the year attributable to equity shareholders    

Pre-IFRS 15
Year ended  
31 December  
2018  
£’000  

IFRS 15 adoption adjustments  

Customer 
revenue  
£’000  

Accrued 
royalty  
£’000  

Post-IFRS 15
Year ended
31 December
2018 
£’000 

 38,867  

 (27,191) 
 6,898  

 (20,293) 
 18,574  

 (19,004) 
 (94) 

 (19,098) 

 (524) 
 (99) 
 2  

 (621) 
 258  

 (363)  

 (421) 

 250  

 38,696 

 –  
 –  

 –  
 (421) 

 –  
 –  

 –  

 (421) 
 –  
 309  

 (112) 
 21  

 (91) 

 –  
 –  

 –  
 250  

 –  
 –  

 –  

 250  
 –  
 –  

 250  
 (47) 

203  

 (27,191) 
 6,898 

 (20,293)
 18,403 

 (19,004) 
 (94)

 (19,098)

 (695)
 (99)
 311 

 (483)
 232 

 (251) 

81

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

28 POST BALANCE SHEET EVENTS 

On 31 January 2019, the Group acquired Red Kite Games Limited for a total consideration of circa £2.0 million. The net consideration is circa  
£1.5 million, as Red Kite had circa £0.5 million of cash on the balance sheet at the date of acquisition. The Company will continue to operate  
under the Red Kite name, as a wholly owned subsidiary of Sumo Digital Limited. 

The draft book and fair values of the assets and liabilities acquired are set out below:

 Book value 
recognised at  
acquisition 
£’000 

Fair value
adjustments 
£’000 

Fair value
£’000

39 
202 
547 

788 

(23) 
(27) 
(2) 
(52) 

(13) 
– 
(5) 

(18) 

– 
(97) 
– 
(97) 

26
202
542

770

(23)
(124)
(2)
(149)

621

1,384

2,005

505
(542)

(37)

505
1,500

2,005

–

Assets 
Property, plant and equipment 
Trade and other receivables 
Cash and cash equivalents 

Liabilities 
Corporation tax payable 
Trade and other payables 
Deferred tax 

Goodwill 

Summary of net cash inflow from acquisition 
Cash paid 
Cash acquired 

Cash consideration transferred 

Purchase consideration 
Cash paid 
Ordinary Shares issued 

Total purchase consideration 

Acquisition costs charged to expenses 

82

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
29 ALTERNATIVE PERFORMANCE MEASURES

Revenue 
Gross profit 

Revenue 
Gross profit 

Audited  
year ended  
31 December  
2018 
£’000 

 38,696  
 18,403  

Audited  
year ended  
31 December  
2017 
£’000 

28,591  
 13,252  

Customer 
revenue 
included within 
finance 
income 
£’000 

Accrued
royalty not yet 
received and 
contingent on 
future sales 
£'000 

Deferred 
costs on 
co-funded 
 contracts 
£’000 

Adjusted
year ended
31 December
2018
£’000

 421  
 421  

(250) 
(250) 

 –  
 208  

 38,867 
 18,782 

Customer 
revenue 
included within 
finance 
income 
£’000 

Accrued
royalty not yet 
received and 
contingent on 
future sales 
£'000 

Deferred 
costs on 
co-funded 
 contracts 
£’000 

Adjusted
year ended
31 December
2017
£’000

–  
–  

– 
– 

 –  
 –  

 28,591 
 13,252 

Adjusted EBITDA
Group operating loss  
Add back/(deduct): 
Depreciation and amortisation charges 
Share-based payments charge 
Customer revenue included within finance income 
Accrued royalty not yet received and contingent on future sales 
Investment in co-funded games expensed  
Exceptional items 

Adjusted EBITDA 

Year ended  
31 December  
2018 
£’000 

Year ended
31 December
2017
£’000

(695) 

(22,595)

8,051 
2,578 
421 
(250) 
208 
94 

10,407 

28,295
–
–
–
–
2,656

8,356

Adjusted EBITDA, which is defined as profit before finance costs, tax, depreciation, amortisation, share-based payments charge, customer revenue 
included within finance income, accrued royalty not yet received and contingent on future sales, Sumo’s investment in co-funded games expensed  
and exceptional items, is a non-GAAP metric used by management and is not an IFRS disclosure.

83

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE GROUP FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

29 ALTERNATIVE PERFORMANCE MEASURES CONTINUED

Reconciliation to unaudited underlying income statement

Revenue 

Gross profit 
Operating expenses excluding depreciation,  
amortisation, share-based payment charge,  
exceptional items, the impact of IFRS adoption  
and investment in co-funded games expensed  

Adjusted EBITDA 

Depreciation 
Net finance costs 
Customer revenue included within finance income 
Accrued royalty not yet received and contingent  
on future sales 
Investment in co-funded games expensed 
Amortisation of software 

Adjusted profit before tax, share-based payment  
charge, exceptional items and amortisation of  
customer contracts and customer relationships 

Operating expenses – exceptional 
Share-based payment charge 
Amortisation of customer contracts and  
customer relationships 

Loss before taxation 

Reported  
2018 
£’000 

38,696  

18,403  

Revenue 
margin 

adjustments1  Adjustments  
£’000 

£’000 

Unaudited 
underlying 
2018 
£’000 

171  

171  

–  

38,867  

208  

18,782  

Reported 
2017 
£’000 

28,591  

13,252  

(7,996)  

(171)  

(208)  

(8,375)  

(4,896)  

10,407  

(1,104)  
212  
(421)  

250 
(208)  
(163)  

8,973  

(94)  
(2,578)  

(6,784)  

(483)  

–  

– 
(309)  
421  

(250) 
208  
– 

–  

10,407  

– 
– 
– 

– 
– 
– 

(1,104)  
(97)  
–  

– 
–  
(163)  

9,043  

8,356  

(669)  
(5,378)  
–  

– 
–  
(162)  

2,147  

(2,656)  
–  

(27,464)  

(27,973)  

Adjustments 
£’000 

–  

–  

–  

–  

5,378  
– 

– 
– 
– 

Unaudited
underlying
2017
£’000

28,591 

13,252 

(4,896) 

8,356 

(669) 
– 
– 

–
– 
(162) 

7,525 

1  The revenue margin adjustments are made up of customer revenue included within finance income, accrued royalty income not yet received and contingent on future sales, investment in co-funded games 

expensed and net financing costs. 

The adjustment in 2018 in respect of gross margin is in relation to Sumo’s investment in co-funded games, which for statutory purposes is expensed.

The adjustment in 2017 in respect of interest cost is to reflect the ungeared structure of the Group as it is following the IPO in December 2017.

30 IFRS 16 

The new accounting standard IFRS 16 Leases is effective for years commencing on or after 1 January 2019.

A disclosure of the one potential impact of IFRS 16 is shown below.

The actual figures will be impacted by the discount rates used, as well as decisions on the use of expedients and exemptions, along with any additional 
lease information that comes to light in the year. 

We have used notional discount rates of 2.5% (properties) and 5% (non-property) to show the users of the financial statements the potential impact of 
the transition to IFRS 16. The actual rates used may differ. 

We have used the modified retrospective approach and valued the right of use asset retrospectively using the assumed transition discount rates.

Operating leases that were active at 1 January 2019 have been incorporated into the potential impact analysis below. Changes that occur in the year 
will impact the actual figures that will appear in the 2019 accounts following the transition to IFRS 16. The figures do not include the impact of the Red 
Kite acquisition. 

Additionally, we have assumed that we will utilise, wherever possible, the low value item exemption for leased assets with a value of less than £4,000 
and the short remaining term expedient for those with less than 12 months left. 

The potential impact of the transition to IFRS 16 is:

•  At 1 January 2019 (Assets of £5,150,944, Liabilities of £5,589,989 and estimated impact on EBITDA of £Nil). 

•  At 31 December 2019 (Assets of £4,283,711, Liabilities of £4,729,927 and estimated impact on EBITDA of £1,000,772). 

84

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
 
 
  
 
  
 
 
  
 
  
 
 
  
  
  
  
 
 
PARENT COMPANY BALANCE SHEET
as at 31 December 2018

Fixed assets 
Investments – shares in subsidiary undertakings 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Current liabilities 
Trade and other payables 
Corporation tax payable 

Net current assets 

Total assets less current liabilities 

Net assets 

Capital and reserves 
Called up share capital 
Share premium 
Merger relief reserve 
Retained earnings 

Total shareholders’ funds 

Note  

3 

4 

5 

6 
6 

2018 
£’000 

92,511 

92,511 

40,482 
87 

40,569 

337 
33 

370 

2017
£’000

89,932

89,932

29,806
7,117

36,923

2,267
–

2,267

40,199 

34,656

132,710 

124,588

1,501 
40,994 
590 
89,625 

1,450
36,121
–
87,017

132,710 

124,588

The Company profit for the year was £30,000 (2017: £1,850,000 loss).

The Company financial statements on pages 85 to 90 were approved by the Board of Directors on 8 April 2019 and were signed on its behalf by:

Carl Cavers 
Director 

David Wilton
Director

The notes on pages 87 to 90 form part of these Company financial statements.

85

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PARENT COMPANY STATEMENT OF CHANGES IN EQUITY
for the year ended 31 December 2018

Share 
capital 
£’000 

Share 
premium 
£’000 

Merger relief 
reserve 
£’000 

On incorporation on 20 November 2017 

Loss for the period 

Total comprehensive expense for the period 

Transactions with owners: 
Issue of shares 
Capital reduction 
Issue of shares on IPO  
Share issue expenses 

Balance at 31 December 2017 

Profit for the year 

Total comprehensive income for the year 

Transactions with owners: 
Issue of shares 
Reserve on issue of shares during acquisition of subsidiary 
Share-based payments transactions 
SIP share issue and SIP reserve 

– 

– 

– 

1,065 
– 
385 
– 

1,450 

1,450 

– 

– 

50 
– 
– 
1 

– 

– 

– 

88,867 
(88,867) 
38,061 
(1,940) 

36,121 

36,121 

– 

– 

4,873 
– 
– 
– 

Balance at 31 December 2018 

1,501 

40,994 

The notes on pages 87 to 90 form part of these Company financial statements.

– 

– 

– 

– 
– 
– 
– 

– 

– 

– 

– 

– 
590 
– 
– 

590 

Retained 
earnings 
£’000 

– 

(1,850) 

(1,850) 

– 
88,867 
– 
– 

88,867 

87,017 

30 

30 

– 
– 
2,579 
(1) 

Total
equity
£’000

–

(1,850)

(1,850)

89,932
–
38,446
(1,940)

126,438

124,588

30

30

4,923
590
2,579
–

89,625 

132,710

86

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS
for the year ended 31 December 2018

1 BASIS OF PREPARATION AND ACCOUNTING POLICIES 

Basis of preparation
Sumo Group plc (the “Company”) is registered in England and Wales as a public limited company. The address of its registered office is  
32 Jessops Riverside, Brightside Lane, Sheffield S9 2RX. 

The principal activity of Sumo Group plc and its subsidiaries (together the ‘Group’) is that of video games development. The principal activity of the 
Company is that of a holding company.

The separate financial statements of the Company have been prepared in accordance with Financial Reporting Standard 101 “Reduced Disclosure 
Framework” (FRS 101), on the going concern basis under the historical cost convention, and in accordance with the Companies Act 2006 and 
applicable Accounting Standards in the UK. The principal accounting policies, which have been applied consistently to all the years presented,  
are set out below.

The following exemptions from the requirements in IFRS have been applied in the preparation of these financial statements, in accordance with  
FRS 101:

•  The following paragraphs of IAS 1 “Presentation of Financial Statements”

–  10(d) (statement of cash flows);

–  16 (statement of compliance with all IFRS);

–  11 (cash flow statement information); and

–  134-136 (capital management disclosures)

•  IFRS 9 “Financial Instruments: Disclosures”;

•  IAS 7 “Statement of Cash Flows”;

•  IAS 24 (paragraphs 17 and 18a) “Related Party Disclosures” (key management compensation); and

•  IAS 24 “Related Party Disclosures” – the requirement to disclose related party transactions between two or more members of a group.

As the Group financial statements include the equivalent disclosures, the Company has taken the exemptions available under FRS 101 in respect  
of the following disclosures:

•  IFRS 2 “Share-Based Payments” in respect of Group equity settled share-based payments; and

•  Certain disclosures required by IFRS 13 “Fair Value Measurement” and disclosures required by IFRS 7 “Financial Instruments: Disclosures”

Company profit and loss account
The Company has not presented its own profit and loss account as permitted by Section 408 of the Companies Act 2006. The Company’s profit  
for the year was £30,000 (2017: £1,850,000 loss). There are no material differences between the profit after taxation in the current and prior year  
and its historical cost equivalent. Accordingly, no note of historical cost profits and losses has been presented.

Dividend distribution
The distribution of a dividend to the Company’s shareholders is recognised as a liability in the Company’s financial statements in the period in which  
it is approved by the Company’s shareholders.

Investment in subsidiary undertakings
Investments in Group undertakings are stated at cost, unless their value has been impaired in which case they are valued at the lower of their 
realisable value or value in use.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in profit or loss except to the extent that it relates to items 
recognised in other comprehensive income or directly in equity, in which case it is recognised in other comprehensive income or in equity, respectively.

Current tax is the expected tax payable on the taxable income for the period, using tax rates enacted or substantively enacted at the balance sheet 
date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the 
amounts used for taxation purposes, except to the extent that it arises on:

•  the initial recognition of goodwill where the initial recognition exemption applies;

•  the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination;

•  differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future.

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, 
using tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset in respect of tax losses is recognised only to the extent that it is probable that future taxable profits will be available against  
which the asset can be utilised.

87

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTNOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

1 BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED

Provisions
Provisions are recognised when the Company has a present legal or constructive obligation as a result of past events, it is probable that an  
outflow of resources will be required to settle the obligation and the amount has been reliably estimated. Provisions are not recognised for future 
operating losses.

Share-based payments
The parent company has granted rights to its equity instruments to the employees of its subsidiaries. The share-based payment charge is recorded 
in profit or loss of the subsidiary company in respect of these arrangements. The parent company has recorded these transactions within cost of 
investment with the credit recorded within equity.

Share capital
Ordinary Shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction,  
net of tax, from the proceeds of issue.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits with an original maturity of three months or less. 

Trade and other receivables
Trade and other receivables are initially recorded at fair value and thereafter are measured at amortised cost using the effective interest rate.  
A loss allowance for expected credit losses is recognised based upon the lifetime expected credit losses in cases where the credit risk on trade 
and other receivables has increased significantly since initial recognition. In cases where the credit risk has not increased significantly, the Group 
measures the loss allowance at an amount equal to the 12-month expected credit loss. This assessment is performed on a collective basis 
considering forward-looking information. 

Trade and other payables
Trade payables are initially recorded at fair value and thereafter at amortised cost using the effective interest rate method.

Critical accounting estimates and judgements
The critical accounting estimates set out in the Group accounts also apply to the Company. 

2 REMUNERATION OF DIRECTORS AND AUDITORS

Details of Directors’ remuneration are shown in the Directors’ Remuneration Report of the Group financial statements. Details of auditor 
remuneration are shown in note 10 of the Group financial statements.

3 INVESTMENTS IN SUBSIDIARY UNDERTAKINGS

Cost and carrying amount 
On incorporation 
Additions  

At 31 December 2017 
Share options granted to subsidiary employees 

At 31 December 2018 

£’000

–
89,932

89,932
2,579

92,511

88

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3 INVESTMENTS IN SUBSIDIARY UNDERTAKINGS CONTINUED

Details of the investments in which the Group holds 20% or more of the nominal value of any class of share capital are as follows:

Class of share capital held 

By Parent Company 

By the Group 

Nature of business

Proportion held

Project Republica Topco Limited 
Project Republica Bidco Limited 
Sumo Digital Holdings Limited 
Sumo Digital Group Limited 
Sumo Digital Entertainment Limited 
Sumo Digital Limited 
Sumo Digital (Genus) Limited 
Sumo Digital (Atlantis) Limited 
Cirrus Development Limited 
Aghoco 1337 Limited 
Mistral Entertainment Limited 
Sumo Video Games Private Limited 
Sumo Games Development Limited  
(formerly Riverside Games Limited) 
Atomhawk Design Limited 
Atomhawk Canada Limited 
The Chinese Room Limited 
Riverside Games Limited (formerly Aghoco 1788 Limited)1  
Aghoco 1789 Limited1 
Aghoco 1790 Limited1 

Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 

Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 
Ordinary 

83% 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 
– 

Holding company
83% 
Holding company
83% 
Holding company
83% 
Holding company
83% 
Holding company
83% 
Video game development
83% 
Video game development
83% 
Video game development
83% 
83% 
Video game development
83%  Employee benefit trust trustee
Video game development
83% 
Video game development
83% 

83% 
83% 
83% 
83% 
83% 
83% 
83% 

Dormant
Visual design
Visual design 
Video game development 
Dormant 
Dormant
Dormant

All the companies listed above are incorporated in England and Wales, and have a registered address of 32 Jessops Riverside, Brightside Lane, 
Sheffield, S9 2RX, with the following exceptions:

Company 

Country of incorporation 

Address

Sumo Video Games Private Limited 

Atomhawk Canada Limited 

India 

Canada 

1  Towards the end of 2018, the Group acquired three new shelf companies which at the 2018 year end remained dormant.

MCCIA Trade Tower, B Building, 205-206,  
Senapati Bapat Rd, Chattushringi, 
Gokhalenagar, Pune, Maharashtra 411016
Suite 678, 999 Canada Place,  
Vancouver, British Columbia, V6C 3E1

17% of the share of Project Republica Topco Limited is owned by the Group’s founder shareholders. These shares are subject to put and call options 
to be satisfied by shares in Sumo Group plc, held by an employee benefit trust, the Sumo Group plc Employee Benefit Trust, which was set up on 
13 December 2017. As such, beneficial control of all entities listed above is considered to remain with the Group. On this basis there has been no 
accounting for non-controlling interest.

4 TRADE AND OTHER RECEIVABLES 

Amounts owed by Group undertakings 
Prepayments and accrued income 

All of the amounts owed by Group undertakings shown above are repayable on demand. 

5 CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Trade payables 
Amounts owed to Group & related entities 
Accruals and deferred income 

2018 
£’000 

40,463 
19 

40,482 

2018 
£’000 

36 
262 
39 

337 

2017
£’000

29,756
50

29,806

2017
£’000

815
633
819

2,267

89

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
for the year ended 31 December 2018

6 SHARE CAPITAL 

Details of movements in shares are set out in note 23 to the Group financial statements.

7 RELATED PARTY TRANSACTIONS

The Company has taken advantage of the exemption included in IAS 24 “Related Party Disclosures” to not disclose details of transactions with Group 
undertakings, on the grounds that it is the parent company of a Group whose accounts are publicly available.

Directors’ transactions
Details of the Directors’ interests in the Ordinary Share capital of the Company are provided in the Directors’ Report. 

8 CONTINGENT LIABILITIES

The Company is party to a Group Overdraft Facility of £3,000,000 and a Revolving Credit Facility with Clydesdale Bank plc of up to £10,000,000,  
together with certain subsidiary companies. The amounts drawn down at 31 December 2018 were £nil.

9 POST BALANCE SHEET EVENTS

On 31 January 2019, the Group acquired Red Kite Games Limited for a total consideration of circa £2.0 million. The net consideration is circa  
£1.5 million, as Red Kite had circa £0.5 million of cash on the balance sheet at the date of acquisition. The company will continue to operate  
under the Red Kite name, as a wholly owned subsidiary of Sumo Digital Limited. 

The book and fair values of the assets and liabilities acquired are set out below:

 Book value 
recognised at  
acquisition 
£’000 

Fair value
adjustments 
£’000 

Fair value
£’000

Assets
Property, plant and equipment 
Trade and other receivables 
Cash and cash equivalents 

Liabilities 
Corporation tax payable 
Trade and other payables 
Deferred tax 

Goodwill 

Summary of net cash inflow from acquisition 
Cash paid 
Cash acquired 

Cash consideration transferred 

Purchase consideration 
Cash paid 
Ordinary shares issued 

Total purchase consideration 

Acquisition costs charged to expenses 

90

39 
202 
547 

788 

(23) 
(27) 
(2) 

(52) 

(13) 
– 
(5) 

(18) 

– 
(97) 
– 

(97) 

26
202
542

770

(23)
(124)
(2)

(149)

621

1,384

2,005

505
(542)

(37)

505
1,500

2,005

–

Sumo Group plc  Annual Report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL CALENDAR

Financial year end  
Preliminary announcement of full-year results 
Publication of Annual Report and Accounts 
Annual General Meeting 
Preliminary announcement of half-year results 
Publication of Interim Report 
Financial year end 
Preliminary announcement of full-year results 
Publication of Annual Report and Accounts 

31 December 2018
9 April 2019
May 2019
26 June 2019
Late September 2019
Mid October 2019
31 December 2019
April 2020
May 2020

91

Sumo Group plc  Annual Report 2018FINANCIAL STATEMENTSGOVERNANCESTRATEGIC  REPORTCOMPANY INFORMATION

Registrars
Link Market Services Limited
The Registry  
34 Beckenham Road
Beckenham
Kent BR3 4TU

Independent auditor
Grant Thornton UK LLP
No.1 Whitehall Riverside
Leeds
LS1 4BN

Principal bankers
Clydesdale Bank PLC
94-96 Briggate
Leeds
LS1 6NP

Nominated adviser and broker
Zeus Capital Limited
82 King Street
Manchester
M2 4WQ

Solicitors
Addleshaw Goddard LLP
One St Peter’s Square
Manchester
M2 3DE

Sheridans
76 Wardour Street
London
W1F 0UR

Financial PR
Belvedere Communications Limited
25 Finsbury Circus
London
EC2M 7EE

Registered office
Sumo Group plc
Unit 32
Jessops Riverside
Brightside Lane
Sheffield
S9 2RX

Registered number: 11071913

92

Sumo Group plc  Annual Report 2018Design and Production
www.carrkamasa.co.uk

Registered Office
Unit 32 Jessops Riverside
Brightside Lane
Sheffield S9 2RX
www.sumogroupplc.com