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Sumo Logic

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FY2019 Annual Report · Sumo Logic
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Sumo Group plc
Annual Report & Accounts 2019

 
 
 
 
 
 
 
REALISING
OUR VISION

STRATEGIC REPORT
Highlights 
Our Vision 
At a Glance 
Why invest in Sumo Group 
Chairman’s Statement 
Marketplace 
Business Model 
Strategy 
Chief Executive’s Review 
Group Financial Review 
Section 172 Statement 
Risks and Uncertainties 

1
2
4
6
8
10
12
20
22
28
32
38

GOVERNANCE
42
Introduction to Governance 
43
Corporate Governance 
48
Board of Directors 
50
Operating Board 
52
Audit and Risk Committee Report 
54
Directors’ Remuneration Report 
Directors’ Report 
62
Statement of Directors’ responsibilities  64

CREATE

We aim to create 
ground-breaking games

BUILD

We aim to build on our 
global business

73
74

65
72

FINANCIAL STATEMENTS
Independent Auditor’s Report 
Consolidated Income Statement 
Consolidated Statement of  
Comprehensive Income 
Consolidated Balance Sheet 
Consolidated Statement  
75
of Changes in Equity 
Consolidated Cash Flow Statement 
76
Notes to the Group Financial Statements  77
Parent Company Balance Sheet 
109
Parent Company Statement  
of Changes in Equity 
Notes to the Parent Company  
Financial Statements 
Financial calendar 
Company information 

111
115
116

110

MAINTAIN

We aim to maintain our 
strong company culture

DRIVEN

We are driven  
by our people

Strategic
Report

Governance

Financial 
Statements

We are one of the UK’s largest providers of 
creative and development services to the 
video games and entertainment industries, 
delivering end-to-end visual and 
development solutions from initial concepts 
to production and development and post-
release support. We operate from ten 
studios around the globe. 

HIGHLIGHTS

REVENUE 

(2018: £38.7m)

£49.0m 

+26.6%

GROSS PROFIT 

(2018: £18.4m)

£23.9m 

+30.0%

ADJUSTED EBITDA* 

(2018: £10.2m)

£14.1m 

+37.5%

CONTRACTED OR 
NEAR CONTRACTED REVENUE 

GROSS MARGIN

73% 

(2018: 88%) 

 48.8%

 (2018: 47.6%) 

NET CASH 

(2018: £3.7m)

£12.9m 

* Adjusted EBITDA, which is defined as profit before finance costs, tax, 
depreciation, amortisation, exceptional items, share based payment charge, 
the investment in co-funded games expensed and, in 2019, the impact of IFRS 
16, is a non-GAAP metric used by management and is not an IFRS disclosure.

Sumo Group plc  Annual Report & Accounts 2019

1

Our Vision

WE CREATE
GROUND-
BREAKING
GAMES

We make highly innovative games for 
the most prestigious publishers in the 
world, with an increasing number of 
titles based on original concepts 
generated by Sumo. We mirror their 
faith in us by way of co-investment in a 
number of projects. We aim to build on 
this over time to include fully-funding 
some of our own original concepts.
Ian Livingstone, Chairman

2

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

Sumo Group plc  Annual Report & Accounts 2019

3

At a glance

WE ARE GAMING

We are one of the UK’s largest providers of creative and development 
services to the video games and entertainment industries.

COMPANY STRUCTURE

Together, our Sumo Digital and Atomhawk businesses deliver end-to-end visual and development 
solutions to the video games industry and beyond, from visual concept design and pre-production 
through to development, user-interface design, marketing and post-release support. 

We now have ten studios operating in three countries. 

REVENUE STREAMS

Our business model is evolving and, for the first time, we are distinguishing between revenue 
generated from work on Client-IP and that generated through work on Own-IP. This is explained 
fully in the Group Financial Review on pages 28 to 31. 

2018
(£,000)

Total Client IP: £34,768 

Total Own IP: £3,928

2019
(£,000)

Total Client IP: £32,623

Total Own IP: £16,364

4

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

OUR YEAR IN REVIEW

JANUARY 2019

  Acquisition of Red Kite Games, a work-for-

hire studio focused on engineering and code 
support services, adding 27 talented 
colleagues to the business, increasing 
technical/engineering capacity and providing 
access to a new talent pool in West Yorkshire.

FEBRUARY 2019

  Crackdown 3 for Microsoft launched.

MARCH 2019

  Sumo Digital opened a studio in Leamington 
Spa, dedicated to the fast-growing mobile 
game development market.

  Apple Arcade contract announced.

APRIL 2019

  Paul Porter, one of the co-founders of Sumo 

Digital, was appointed Chief Operating Officer 
of Sumo Group.

  Gary Dunn appointed as Managing Director of 

Sumo Digital.

MAY 2019

  Team Sonic Racing Launched

JULY 2019

  Sumo Digital and Red Kite Games announced 
a new partnership with 2K, a video games 
publisher managing some of the most 
creative and respected brands in the  
market today.

  Won the highly coveted Develop Star Award 

for ‘Best Studio’.

AUGUST 2019

  Pass the Punch planned launch announced,  

a self-funded Own-IP “beat ’em up” title. 

SEPTEMBER 2019

  Launched the much acclaimed Own-IP game 

Dear Esther on iOS, developed by The  
Chinese Room.

  Ian Livingstone, one of the founding fathers  

of the games industry was appointed 
Non-Executive Chairman.

OCTOBER 2019

  Sumo Digital established in Warrington; Sumo 
Digital’s seventh UK and eighth global studio 
expanding the Group’s capabilities by focusing 
on the delivery of high-end engineering and 
code support services to prestigious clients.
  Red Kite Games relocates to larger premises 

in Leeds City centre.

NOVEMBER 2019

  Tencent acquired c.10% shareholding in Sumo 

Group.

  Sumo Digital wins TIGA award for ‘Best 

independent Studio’.

DECEMBER 2019

  Headcount reached 766 people. 

OUR RELATIONSHIPS

We have developed deep relationships with some of the world’s 
largest computer games publishers, developers, platform 
manufacturers and entertainment brands, including:

HIGHLIGHTS 2019

INCREASE IN TALENT

OWN-IP REVENUE

£16.4m

2018: £3.9m

29%

from 592 to 766 people

STUDIOS

10

from seven in the year

Sumo Group plc  Annual Report & Accounts 2019

5

Why invest in Sumo Group

WHY INVEST?
WHAT WE OFFER

GROWTH 
POTENTIAL

CAPABILITIES 
AND SCALE

The video games market is vast and 
fast growing with ever-increasing 
demand for new content. 

The key growth drivers of the industry are considered to  
be cloud based platforms, Games as a Service (“GaaS”) 
in-game monetisation, changes in consumer behaviour,  
free to play and mobile games, esports and the rise of Asia, 
particularly China. Six of the largest businesses in the 
world, Amazon, Apple, Facebook, Google, Microsoft and 
Tencent are actively driving growth. 

Newzoo, the world’s most trusted and quoted source for 
games market insights and analytics, expects the global 
market to grow from $152bn in 2019 to $196bn by 2022.

Our competitive advantage lies in 
our scale, management systems, 
technology and our ability to attract 
the best creative talent, which 
enable us to offer creative, flexible 
co-development and full end-to-
end solutions to publishers and 
other content developers.

We benefit creatively, commercially and financially from our 
proprietary technologies, which we have developed over 
many years, and our global talent base of over 750 people in 
three countries. 

$152bn

value of the global 
market 

2.5bn

gamers worldwide

10

studios in three  
countries

766

people

See more on page 10

See more on page 4

6

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

LOWER RISK 
BUSINESS 
MODEL

STRONG 
TRACK 
RECORD

Since its IPO in December 2017,  
the Group has delivered consistent 
revenue and Adjusted EBITDA* 
growth of over 20% year on year. 

Since 2016 the Group has achieved a revenue CAGR of nearly 
34% per annum. The increase in revenue has been driven by 
continuing strong organic growth at Sumo Digital and 
Atomhawk and the acquisition of Red Kite Games at the end 
of January 2019. The Chinese Room, acquired in August 
2018, and Red Kite Games together generated revenue of 
£5.8m in the year. Excluding The Chinese Room and Red Kite 
Games, the Group’s revenue increased by 12.5%.

Whilst the Group’s business model 
is evolving, it continues to be 
relatively low risk with high 
visibility, generating both cash and 
sustainable profit margins through 
long-term contracting, typically 
with milestone payments, which 
provides the opportunity for 
investors to gain lower risk 
exposure to the attractive video 
games sector.

Sumo Group is rarely directly exposed to the commercial 
success of a game and more often benefits from upside 
where royalties are in place. Our aim is to accelerate the 
Group’s growth and increase margins, through the 
development of Own-IP games, either self-funded,  
co-funded or fully-funded, and through acquisition.

73%

Contracted or near-
contracted development 
fees for 2020

£12.9m

Net Cash December 2019

34%

Revenue CAGR  
since 2016 nearly

59%

Overall growth in people 
since IPO (2017)

See more on page 5

See more on pages 22 to 27

* Adjusted EBITDA, which is defined as profit before finance costs, tax, depreciation, 
amortisation, exceptional items, share based payment charge, the investment in 
co-funded games expensed and, in 2019, the impact of IFRS 16, is a non-GAAP 
metric used by management and is not an IFRS disclosure.

Sumo Group plc  Annual Report & Accounts 2019

7

Chairman’s Statement

I am very pleased to introduce Sumo 
Group’s Annual Report and Accounts, 
our third as a quoted company and 
my first as Chairman. 

BUILDING  
A GLOBAL 
BUSINESS 

8

Sumo Group plc  Annual Report & Accounts 2019

SUMO TEAM

766

STUDIOS WORLDWIDE

10

GROSS PROFIT 
GROWTH

30%

I would like to thank Ken Beaty, my 
predecessor as Chairman, for handing  
over a company and Board that is in such 
good shape. The strengths of the Group, 
particularly our relatively low-risk business 
model and robust liquidity, and the market 
that we serve seems especially important, 
as we all face the uncertainty caused by the 
COVID-19 pandemic.

We responded early to the Governmental 
advice issued on COVID-19, switching 
rapidly to “working from home” across all 
our territories and studios to safeguard our 
people, their families and our other 
stakeholders. Our people have adapted 
well. I thank everyone for their dedication 
and resilience through this difficult period 
and also our clients for their support in 
facilitating the move to remote working.

As these results show, 2019 was another 
year of significant growth for Sumo Digital, 
which ended the year with seven studios in 
the UK and one in India. Atomhawk is 
present in the UK and in Vancouver, 
Canada. The Group ended the year with 766 
colleagues. This growth is a testament to 
the trust that our clients place in the talent, 
creativity and professionalism of everyone 
in the Sumo Group.

CONTRIBUTION TO 
GROUP REVENUE

33%

Strategic
Report

Governance

Financial 
Statements

OWN-IP

In March we announced that The Chinese 
Room’s fifth title, Little Orpheus, would be 
launched on Apple’s new gaming service, 
Apple Arcade. We also announced that 
Sumo Digital was developing its own game, 
‘Spyder’ which has now been launched on 
Apple Arcade.

In September 2019 we launched the much 
acclaimed Own-IP game, developed by The 
Chinese Room, Dear Esther on iOS.

We view talent as a major asset and place  
a high value on our people. This is 
demonstrated in the investment that we 
make in creating positive working 
environments and in listening and 
responding to what our colleagues tell us. 
Sumo Newcastle and Atomhawk will shortly 
re-locate to brand-new studios fitted out to 
their precise requirements. Red Kite Games 
moved during the year to a prime location in 
the centre of Leeds and, in the first quarter 
of the new financial year, we secured new 
premises for expansion of Atomhawk, 
Vancouver. While it was pleasing to retain 
our rating in the Best Companies survey, 
our ambition is to do even better.

Sumo Group makes highly innovative 
games for the most prestigious publishers 
in the world, with an increasing number  
of titles based on our original Own-IP 
concepts. We mirror their faith in us by  
way of co-investment in a number of 
projects. Our aim is to build on this over 
time to include fully-funding some of these 
concepts ourselves.

A key part of my role as Chairman is to 
ensure that the Board devotes as much of 
its time and expertise as possible to the 
strategic development of the Group and is 
familiar with the games, art and design that 
we produce in relation to competitor 
products. We have increased the frequency 
with which the Board receives 
demonstrations of games in development 
and devote time at every Board meeting to 
industry updates and current market 
trends.

The other important function the Board 
performs is governance and this Annual 
Report details the structures and 
processes that we have in place. It is our 
role as directors to ensure that we have  
the right framework in place to enable our 
business and talent to grow and flourish  
in a sustainable way and we will be  
placing increasing emphasis on ESG 
(Environmental, Social and Governance) 
matters going forward.

2019 was a very successful year for the 
Group. On behalf of the Board, I thank 
everyone who contributed to that success. 
Whilst we face the unprecedented 
uncertainty of COVID-19, I am confident in 
the Group’s abilities and look forward to the 
future with optimism in the knowledge that 
we can do even better.

Ian Livingstone 
Chairman

Sumo Group plc  Annual Report & Accounts 2019

9

Marketplace

OUR OPPORTUNITY

Our market is very large and fast growing, fuelled by the emergence 
of cloud gaming and platform enhancements. Commentators 
suggest the market was valued at around $152bn in 2019 and is likely 
to enjoy CAGR of around nine percent over the next three years.

THE MARKET

+10%

ON PREVIOUS YEAR

"UKIE" REPORTS UK MARKET 
FOR GAMES WAS VALUED AT 

£5.7BN

IN 2018

$152.1 BN
IN 2019

$196BN

IN 2022

+

+

=

INCREASED DIGITAL
DISTRIBUTION

MORE PLATFORMS &
DELIVERY MODELS

BACKWARD 
COMPATABILITY
HAS RESULTED IN 
SMOOTHING  
OF CONSOLE  
LIFE CYCLES

INCREASED 
DEMAND FOR HIGH 
QUALITY CREATIVE 
OUTPUT

10

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

There are estimated to be around 2.5bn gamers worldwide. Mobile 
gaming revenues are thought to account for around 45% of global 
gaming revenues and nearly 50% of global gaming revenue comes 
from the APAC region.

The key growth drivers of the industry are considered to be cloud 
based platforms, Games as a Service (“GaaS”) in-game 
monetisation, changes in consumer behaviour, free to play and 
mobile games, esports and the rise of Asia, particularly China. 
Apple Arcade was launched in September 2019 and Google Stadia 
in November. There is press speculation about other potential new 
entrants to cloud gaming and new console launches are expected 
later in 2020. The esports market is growing rapidly with the rise 
of platforms to broaden market reach. The viewer base is now 
estimated at 450m.

The trends and expectations in the industry are very positive for 
Sumo Group as a provider of high quality interactive content. 
Demand for content, including visual development concept art and 
marketing art, is likely to increase, as new consoles are launched, 
games become more complex, new cloud gaming services are 
launched and GaaS generates more workflow.

The video games market is strong and growing. The Association 
for UK Interactive Entertainment (“UKIE”) reports that the UK 
market for games was valued at a record of £5.7bn in 2018, 
representing +10.0% growth on the previous year. Newzoo expects 
the global games market to grow from $152bn in 2019 to $196bn by 
2022. Six of the largest businesses in the world, Apple, Microsoft, 
Google, Amazon, Facebook and Tencent are actively driving growth 
in our industry, so the demand for content has never been higher.

UK GAMES MARKET

£5.7bn

in 2018 (+10%) since 2015

GLOBAL GAMES MARKET

$152bn

by 2019

GLOBAL GAMES MARKET 
EXPECTED TO BE WORTH

$196bn

by 2022

ESPORTS HAS AN ESTIMATED 
AUDIENCE OF

450m

Sumo Group plc  Annual Report & Accounts 2019

11

SUMO IS WELL  
POSITIONED TO BENEFIT 
FROM THAT DEMAND

Business model

DELIVERING VALUE

We have a relatively low risk, high visibility business model, 
which generates both cash and sustainable profit margins.

OUR SOURCES OF  
COMPETITIVE 
ADVANTAGE

• Strong partnerships with  
the world’s best publishers

• International scale  

(time zone advantage)
• Award winning creative 

talent 

• Proprietary technologies 
• Ability to provide turnkey  
and end-to-end solutions

• Management systems
• Technology and creative 

solutions

WHAT WE DO

Our services
Flexible co-development and turnkey and end-to-end solutions for publishers 
and other developers spanning:

Visual concept  
design and  
pre-production 

Production

Development

Post-release 
support

Games  
service (GaaS)

12

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

HOW WE USE OUR CONTRACT  
TYPES TO BALANCE RISK

Contract type

Game development 
(turnkey or co-dev)

Own-IP Game Revenues

Original concept creation developed  
in partnership with a third party

Funding

Publisher

Sumo or third party

Control of IP

Publisher

Sumo

Payment model

Milestone payments  
plus royalties as earned

Game sale revenues or 
guaranteed royalty (if funded by a 
third party)

Accounting

•  Development fees recognised 
using estimate of contract 
margin & percentage of 
completion

•  Recognise revenue as earned 
or guaranteed royalties as 
contractual obligation 
triggered

•  Royalties earned subject to  

•  Capitalise development costs 

IFRS15 recognition principles
•  Development costs expensed  

as incurred

as intangible asset with 
regular impairment reviews 
(IAS 38)

This table illustrates typical scenarios and does not refer to any specific contracts.

Co-funded with or 
fully funded by partner

Publisher 
(Sumo may retain legal ownership)

Milestone payments plus royalties  
as earned

•  Development fees as for game 

development contract

•  Sumo investment expensed  

as incurred

Our revenue model
We do not take significant principal risk on 
game development, and the majority of our 
revenues are generated through low risk 
development for publishers.

A small proportion of revenues are derived 
from own-IP projects, which provide scope 
for higher returns but greater exposure to 
risk.

Read more about the different contract 
types we use to balance our risk profile on 
pages 14 to 19.

2018
(£,000)

Total Client IP: £34,768 

Total Own IP: £3,928

2019
(£,000)

Total Client IP: £32,623

Total Own IP: £16,364

Sumo Group plc  Annual Report & Accounts 2019

13

Business Model continued

OUR BUSINESS MODEL IN ACTION

CASE STUDY A 

GAME  
DEVELOPMENT
(TURNKEY OR  
CO-DEV)

Good development margin, low development  
risk, some potential upside post launch

01
A client generally originates  
the game concept and retains 
control of the IP at all times.

02
Sumo engages with the client to 
develop the game to an agreed 
specification and Sumo accrues a 
right to payment for development 
work as it is performed. 

Agreed revenue for this single 
performance obligation to the 
client may contain elements 
which are fixed or variable.

2019 Key Metrics

Number of live contracts
8

Development revenue
£27.4m

Royalty revenue
£1.3m

Accrued revenue >
Billed revenue
£6.1m

14

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

T1

T2

T3

T4

T5

T6

T7

T8

T9

T10

T11

T12

T13 T14 T15 T16

Revenue - Dev fees (LHS)

Revenue - Royalties (LHS)

Cum. revenue (RHS)

Cum. margin (RHS)

Cum. cash flow (RHS)

T =  Period of time (e.g. one quarter/

three months)

05
Development costs are expensed 
as incurred.

03
Fixed development revenues  
are recognised using judgement 
and estimates on the overall 
development phase contract 
margin and percentage of 
contract completion at each 
period end.

•  Cash receipts from publishers 

are non-refundable and 
scheduled broadly to follow  
the expected percentage of  
game completion.

04
Variable consideration, typically 
in the form of royalty receipts  
are recognised as revenue only 
when it is highly probable they 
will be received:

•  Sumo’s share of game sales  
in the form of royalties varies 
with contractual terms and 
ultimately depends on the 
game’s success;

•  The timing of royalty receipts is 
dependent on the publisher’s 
launch date.

Sumo Group plc  Annual Report & Accounts 2019

15

Business Model continued

OUR BUSINESS MODEL IN ACTION

CASE STUDY B

OWN IP

No development margin, higher development 
risk, strong potential return on investment

01
Where Sumo has created its 
own concept and IP it may 
choose to self-fund a game’s 
development.

03
This would typically happen on 
smaller games (c.£1.0m in cost), 
such as Snake Pass, launched in 
March 2017.

02
Sumo develops the game 
concept ready for launch using 
its own resources and retains 
control over the developed IP  
at all times.

04
During the development phase, 
no development revenue is 
recognised. Sumo capitalises  
its development costs as an 
intangible asset with regular 
impairment reviews in 
accordance with IAS38.

2019 Key Metrics

Number of live  
development projects
3

Number of launched revenue 
generating titles
3

Own-IP game revenues
£0.4m

Intangible and WIP  
asset value
£1.1m

16

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

T1

T2

T3

T4

T5

T6

T7

T8

T9

T10

T11

T12

T13

T14 T15 T16

Revenue - Royalties (LHS)

Intangible asset at cost (RHS)

Cum. revenue (RHS)

Cum. margin (RHS)

Cum. cash flow (RHS)

T =  Period of time (e.g. one quarter/

three months)

05
Once the game is completed 
and launched, Sumo 
recognises game revenues 
as they are earned. The 
intangible asset is 
amortised as the game 
generates revenues and is 
subject to review for 
impairment at all times.

Or
01
Sumo may choose to use a third 
party to publish the game, 
transferring control of the developed 
IP to a third party publisher in 
exchange for consideration which 
may be fixed or variable.

02
Typically, such contracts include 
fixed guaranteed royalties from the 
publisher which would be recognised 
at the point at which the game is 
handed over to the publisher.

03
 In this scenario the intangible asset 
would be derecognised at the point 
the game is handed over to the 
publisher.

04
Variable revenues are recognised in 
accordance with client sales after 
launch.

Sumo Group plc  Annual Report & Accounts 2019

17

Business Model continued

CASE STUDY C

ORIGINAL CONCEPT 
CREATION DEVELOPED 
IN PARTNERSHIP WITH 
THIRD PARTY

2019 Key Metrics

Number of contracts
Partially funded 3*
Fully funded 2

Development revenue
£16.8m

Royalty revenue
£nil

Sumo investment in 
development expensed
£1.3m

*  Note: in 2019 one partially funded contract related 
to client originated IP, all other contracts in case 
study C are Group originated IP

Lower development margin, low development 
risk, strong potential return on investment

01
Some of Sumo’s concept 
creations may have the 
potential to be developed 
into larger, more complex 
games.

02
Sumo engages with the 
chosen development partner 
(the ‘client’) to fully fund or 
co-fund the development of 
the game to an agreed 
specification and Sumo 
accrues the right to payment 
for development work as it  
is performed. 

03
Sumo originates the concept and 
agrees to transfer control of IP to the 
client as it is developed.

04
Agreed revenue for this single 
performance obligation to the client 
may contain elements which are fixed 
or variable.

•  Fixed development revenues  

are recognised using judgement 
and estimates on the overall 
development phase contract 
margin and percentage of contract 
completion at each period end.

18

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

T1

T2

T3

T4

T5

T6

T7

T8

T9

T10

T11

T12

T13

T14

T15

T16

Revenue - Dev fees (LHS)

Revenue - Royalties (LHS)

Cum. revenue (RHS)

Cum. margin (RHS)

Cum. cash flow (RHS)

T =  Period of time (e.g. one quarter/

three months)

•  Variable consideration, typically in 
the form of royalty receipts are 
recognised as revenue only when  
it is highly probable they will be 
received.

•  Development costs are recognised 

•  In this scenario, any investment by 
Sumo in developing game IP would 
typically result in the receipt of a 
greater share of game royalties, 
reflecting the Group’s share of the 
risk and reward of a game’s 
development.

•  Game sales in the form of royalties 
are recognised as revenue once it 
is highly probable that they will be 
received.

as incurred.

05
Partial funding

•  When a client is partially funding a 
game, contract margins during the 
development phase may be lower 
than those in a Client-IP game 
development contract, as the Group’s 
investment in the game’s development 
is expensed as incurred. 

06 
Full funding

•  Contract margins during the 

development phase should be 
consistent with Case Study A. 
The Group’s share of game royalties 
would typically be higher than in 
Case Study A, to reflect the 
investment in concept creation, 
albeit overall game royalties 
ultimately depend on the game’s 
retail success.

 £45.9m of the Group’s £49.0m revenue from video 
games is related to development contracts similar 
to the illustrative case studies A and C.

Sumo Group plc  Annual Report & Accounts 2019

19

 
Strategy 

DELIVERING GROWTH

We made strong progress against our strategy  
and have clear priorities to drive future growth.

Strategic objective

Progress during the year

Priorities for 2020

DELIVER 
AND EXPAND

• Revenue growth of 26.6%
• Adjusted EBITDA growth of 37.5%
• Headcount increased by 29%
• Two new studios opened taking the Group’s total to 10 studios

IDENTIFY 
NEW STRATEGIC 
PARTNERS

• New contracts secured with Apple and 2K
• Continue to sign contracts on major new projects with  

new clients

• Tencent took a near 10% stake in the Group

ADD NEW  
REVENUE 
STREAMS
DEVELOP  
VALUABLE  
OWN-IP

• Acquisition of Red Kite Games
• Leamington Spa studio opened to focus on the development  

of games for the fast-growing mobile market

• Revenue from Own-IP contributed 33% to overall Group 

revenues with 98% of that coming from low risk contracted 
development fees

• Announced the planned launch of Pass the Punch, a self-

funded Own-IP “beat ’em up” title, on PC, Nintendo Switch, 
Xbox One and PlayStation 4

• Launched the much acclaimed Own-IP game Dear Esther on 

iOS, developed by The Chinese Room

• Operating from multiple locations in three 

countries gives the capacity to achieve headcount 

growth targets and we are actively considering new 

locations both in the UK and abroad, as well as 

looking at potential acquisition opportunities

• Selective acquisitions, UK or overseas

• We are working on five contracts under which 

external funding is provided by a publisher for all or 

the majority of the development costs for a game, 

conceptualised by Sumo Group

• Selective acquisitions, UK or overseas

• Our newly opened Warrington Studio (October 

2019) has expanded the Group’s capabilities by 

focusing specifically on the delivery of engineering 

and code support services

• Selective acquisitions, UK or overseas

• Our strategy has been to move towards working 

more on Own-IP where we see longer term 

opportunities to earn higher returns on a relatively 

low risk basis, whilst retaining our focus on 

suitable Client-IP. Revenue from Client-IP is 

expected to continue to be the largest part of our 

total revenue with our overall revenue mix 

dependent on the opportunities presented.

• Selective acquisitions, UK or overseas

Read about our KPIs on page 31 and our Principal Risks & Uncertainties on pages 38 to 41

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Our aim is to become a global 
leader in premium development 
and creative services to the video 
game and wider entertainment 
industries.

Carl Cavers
Chief Executive Officer

Strategic objective

Progress during the year

Priorities for 2020

Strategy in action

DELIVER 

AND EXPAND

• Revenue growth of 26.6%

• Adjusted EBITDA growth of 37.5%

• Headcount increased by 29%

• Two new studios opened taking the Group’s total to 10 studios

IDENTIFY 

NEW STRATEGIC 

PARTNERS

• New contracts secured with Apple and 2K

• Continue to sign contracts on major new projects with  

new clients

• Tencent took a near 10% stake in the Group

ADD NEW  

REVENUE 

STREAMS

DEVELOP  

VALUABLE  

OWN-IP

• Acquisition of Red Kite Games

• Leamington Spa studio opened to focus on the development  

of games for the fast-growing mobile market

• Revenue from Own-IP contributed 33% to overall Group 

revenues with 98% of that coming from low risk contracted 

development fees

• Announced the planned launch of Pass the Punch, a self-

funded Own-IP “beat ’em up” title, on PC, Nintendo Switch, 

Xbox One and PlayStation 4

• Launched the much acclaimed Own-IP game Dear Esther on 

iOS, developed by The Chinese Room

Read about our KPIs on page 31 and our Principal Risks & Uncertainties on pages 38 to 41

• Operating from multiple locations in three 

countries gives the capacity to achieve headcount 
growth targets and we are actively considering new 
locations both in the UK and abroad, as well as 
looking at potential acquisition opportunities

• Selective acquisitions, UK or overseas

• We are working on five contracts under which 

external funding is provided by a publisher for all or 
the majority of the development costs for a game, 
conceptualised by Sumo Group

• Selective acquisitions, UK or overseas

• Our newly opened Warrington Studio (October 
2019) has expanded the Group’s capabilities by 
focusing specifically on the delivery of engineering 
and code support services

• Selective acquisitions, UK or overseas

• Our strategy has been to move towards working 

more on Own-IP where we see longer term 
opportunities to earn higher returns on a relatively 
low risk basis, whilst retaining our focus on 
suitable Client-IP. Revenue from Client-IP is 
expected to continue to be the largest part of our 
total revenue with our overall revenue mix 
dependent on the opportunities presented.

• Selective acquisitions, UK or overseas

As well as acquiring Red Kite 
Games, Sumo Digital opened 
two new studios in the year, 
taking its total to eight studios 
globally.

In March 2019, we opened a studio in Leamington 
Spa led by a highly regarded studio director and 
dedicated to the fast-growing mobile game 
development market. The studio has 20 people 
and is performing well.

In October 2019 we opened a studio in Warrington 
which has expanded the Group’s capabilities by 
focusing on the delivery of high-end engineering 
and code support services to prestigious clients. 
Scott Kirkland, the Studio Director, is a BAFTA 
nominee with a 23-year track-record of 
innovation and leadership.

Sumo Group plc  Annual Report & Accounts 2019

21

Chief Executive’s Review

A YEAR OF 
GROWTH & 
PROFIT 

The year ended 31 December 2019, our 
second full year as a plc, was another 
successful one for the Group.

We were active on both Client-IP and 
Own-IP, developing great games, and 
recruited even more talented people to help 
us grow and expand our business. By the 
year end, Sumo Group employed 766 
people, up from 592 at 31 December 2018, 
in ten studios (31 December 2018: seven) in 
three countries. 

The financial results for FY19, which are in 
line with management expectations and 
slightly ahead of market expectations, 
reflect the significant H2 performance 
weighting which we highlighted in our H1 
results announcement.

Visibility of development fee revenue for the 
year ending 31 December 2020 (“FY20”) and 
beyond is strong and, following the rapid 
implementation of home working across 
the Group, we believe that we are well 
placed to withstand the unprecedented 
challenges presented by the COVID-19 
pandemic. As announced on 25 March 2020, 
our people have adapted well to remote 
working and, whilst there has been 
inevitable disruption to our projects and 
some loss of efficiency, early indications are 
encouraging. We will continue to monitor 
our performance closely, taking action 
wherever possible to mitigate and limit any 
delays to milestone payments, as we 
re-calibrate our project management 
controls and internal management 

systems. Once again, we expect the results 
for FY20 to be significantly weighted 
towards the second half of the year.

Our strategic objectives are unchanged:
•  To deliver and expand by developing 
franchise titles and downloadable 
content, providing more engagement 
through Games As A Service “GaaS”,  
and by generating royalties, on projects 
where our interests are clearly aligned 
with our clients;

•  To win new clients through the expansion 
of our publisher portfolio, collaborating 
with other publishers and extending our 
co-development relationships, and 
through selective acquisitions; 
•  To develop complementary revenue 

streams by extending into new premium 
services, possibly through acquisition; 
and

•  To continue to develop Own-IP 

opportunities either self-funded, 
co-funded or fully-funded. 

In January 2019, we acquired Red Kite 
Games, a work-for-hire studio focusing on 
engineering and code support services, 
adding 27 talented colleagues to the 
business, increasing our technical and 
engineering capacity and providing access 
to a new talent pool in West Yorkshire. We 
also opened a new studio, dedicated to the 
fast-growing mobile game development 

market, in Leamington Spa in March 2019. 
This studio, which is led by a highly 
regarded studio director and now employs 
20 people, is performing well and fulfilling 
our early expectations. In October 2019, we 
opened a studio in Warrington; Sumo 
Digital’s seventh UK and eighth global 
studio. This has expanded the Group’s 
capabilities by focusing specifically on the 
delivery of engineering and code support 
services to the Group’s prestigious clients. 
Scott Kirkland, the Studio Director, is a 
BAFTA nominee with a 23-year track-
record of innovation and leadership.

The Group continues to benefit creatively, 
commercially and financially from the use 
of its proprietary technologies, developed 
over many years, and from its significant 
presence in India, which provides valuable 
talent on a lower cost base. We have been 
successful in winning work from new 
clients, including Apple and 2K, a video 
games publisher managing some of the 
most creative and respected brands in the 
market today. In August, we announced 
Pass the Punch, a self-funded Own-IP “beat 
’em up” title, which is now planned for 
release in 2020 and in September 2019 we 
launched the much acclaimed Own-IP 
game Dear Esther on iOS, developed by The 
Chinese Room. 

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Financial 
Statements

Sumo Digital’s eight 
studios are now 
working on 21 projects 
of which seven games 
or publisher 
partnerships have 
been announced.

Carl Cavers
Chief Executive Officer

In November, Tencent acquired a near 10% 
shareholding in Sumo Group. Tencent 
connects hundreds of millions of Internet 
users every day. It operates 
communications and social platforms, 
digital content (including online games, 
video, literature, music, and media), 
payment and cloud businesses. Tencent is 
the world’s largest game developer and 
publisher by revenue. It has invested in 
several innovative and successful game 
developers and publishers globally. We 
were delighted by this investment and look 
forward to exploring game development 
opportunities with Tencent going forwards.

Our market remains strong and continues 
to grow rapidly. Early indications are 
showing rising demand for video games as 
a result of the measures taken to combat 
the COVID-19 pandemic. Video game 
publishers and developers may benefit 
accordingly, and we expect some 
improvement in royalty income from games 
already published. We are a people 
business, however, and the uncertainty and 
concern caused by the pandemic and the 
practical consequences of the lockdown 
measures being implemented in the UK and 
elsewhere will inevitably have some impact 
on talent recruitment, though it is likely that 
this will be partially mitigated by reduced 
attrition rates. 

Despite the restrictions on travel and 
cancelled trade events, we are continuing to 
see business development opportunities on 
major new projects with both existing and 
new clients. We have contracted or near 
contracted visibility on 73% of our budgeted 
development fees for Sumo Digital for FY20, 
which is high relative to historical levels 
albeit lower than the unprecedented figure 
of 88.7% secured at this stage in 2019. It is 
notable that this percentage has increased 
from the 71% we announced just under four 
weeks ago. We look forward to talking 
about the amazing games on which we are 
working but continue to be subject to the 
understandably stringent confidentiality 
requirements placed on us by our clients 
and with which we are fully aligned. Sumo 
Digital’s people are now working on 21 
projects with 12 clients of which seven 
games or publisher partnerships have been 
announced.

Business model and concept creation
Sumo Group has a relatively low risk, high 
visibility business model, which generates 
both cash and sustainable profit margins. 
Our creative talent in all areas of our 
business continues to make high quality 
content and is globally respected. The 
Group is rarely directly exposed to the 
commercial success of our clients’ games 
but can benefit from upside where royalties 
are in place. We are looking to accelerate 
the Group’s growth and increase margins in 
the long term, through the development of 
Own-IP games, either self-funded, co-
funded or fully-funded, and through 
acquisition. Our business model has 
evolved since our IPO in December 2017 
and, for the first time, we are disclosing our 
revenue by distinguishing between that 
generated from working on Client-IP and 
that from working on Own-IP. Further 
details are set out in the Group Financial 
Review. In FY19, we generated revenue of 
more than £16m, more than 33% of total 
revenue, from work on Own-IP, including 
development fees from publishers.

We are now working on five contracts under 
which external funding is provided by a 
publisher for all or the majority of the 
development costs for a game, 
conceptualised by Sumo Group. The 
revenue and profit from these games are 
recognised on the development fees 
payable by the publisher during the term of 
the contract. Where costs are incurred by 
Sumo Group in the development of co-
funded games these are expensed. During 
FY19, the costs incurred on the co-funded 
projects amounted to £1.3m (FY 18: £0.2m) 
in aggregate. 

The development and investment in our 
self-funded Own-IP is an increasingly 
important part of our strategy. We launched 
our first game, Snake Pass, in March 2017, 
followed by Dear Esther on iOS in 
September 2019. Most recently, we 
announced the launch of Pass the Punch. 
Our primary focus remains and will 
continue to be on developing Client-IP, but 
we expect to work increasingly on Own-IP 
to generate greater financial returns, 
without taking undue risk, and to provide a 
creative outlet for our highly talented 
people.

Sumo Group plc  Annual Report & Accounts 2019

23

Chief Executive’s Review continued

Concepts are created predominately from 
our concept team and our development 
studios and also from Game Jams, which 
we are now running across most of the 
Group. The ideas generated are rigorously 
tested both internally and externally and we 
are highly selective in deciding which 
concepts are worthy of investment and 
further development. If a concept is for a 
relatively small game, we will consider 
funding the project in full and then either 
self-publishing, as we did with Snake Pass, 
or using an external publisher to leverage 
greater sales opportunities. For larger 
projects, we continue to prefer to obtain 
external funding from a publisher for the 
majority or all of the cost, keeping our risk 
appropriately low while also looking to 
generate higher returns, through royalties 
and direct game sales, which reflect the 
value of the original concept creation. 

Results
We have continued to grow rapidly during 
2019. Revenue rose by 26.6% to £49.0m 
(2018: £38.7m). Since 2016 we have achieved 
a revenue CAGR of nearly 34%. The 
increase in revenue was driven by 
continuing strong organic growth at Sumo 
Digital and Atomhawk and the acquisition of 
Red Kite Games at the end of January 2019. 
The Chinese Room, acquired in August 
2018, and Red Kite Games together 
generated revenue of £5.8m in the year. 
Excluding The Chinese Room and Red Kite 
Games, the Group’s revenue increased by 

12.5%. Utilisation across the group was 
95.8% up from 94.7% in the previous year.

The Group reported a statutory profit before 
taxation of £7.4m (2018: loss of £0.9m) and 
achieved Adjusted EBITDA of £14.1m in 
2019, an increase of 37.5% on the 
comparable figure of £10.2m in 2018.

Further details of the financial results, 
including the new categorisation of revenue 
and the impact of the adoption of IFRS 16, 
the new accounting standard for leases, are 
set out in the Chief Financial Officer’s 
Review.

Operational review
Sumo Digital – representing 93.6% of 
Group revenue
Sumo Digital provides a full-service 
development solution, including initial 
concept and pre-production, production 
and development and post-release support: 
the end to end full development lifecycle for 
games. It uses leading edge technology, 
much of which is proprietary, to provide 
high end game development services, both 
creative and technical, to leading publishers 
with whom we have ingrained and 
intertwined relationships. Our proprietary 
technology includes an in-house game 
engine, proprietary tools, project 
management software and systems. 
Together our tools and management 
systems give the Group a competitive edge. 

Sheffield remains our largest studio, as 
well as the Group’s central support 
location. The team in Sheffield has been 
and is currently working on several exciting 
projects, including Spyder which was 
launched on Apple Arcade on 20 March 
2020, and we have taken on the lease of a 
further adjacent unit on this site. We are 
also investing in an audio studio in 
Sheffield. The Nottingham studio is working 
on Hotshot Racing, the arcade-style racing 
game to be published by Curve Digital, the 
trailer for which was released at the end of 
February. Our talented teams in the 
Nottingham and Newcastle studios and  
The Chinese Room studio in Brighton all 
increased in number in the period. The 
Chinese Room is working on Little Orpheus 
for Apple. We will shortly be moving both 
the Newcastle and Brighton studios into 
new larger premises.

Red Kite Games, acquired in January 2019, 
comprises a talented and highly 
experienced development team, working 
with some of the industry’s best-known 
publishers and developers. Whilst the 
business retains its identity and branding, 
the integration with Sumo Digital has gone 
smoothly and to plan. Red Kite Games has 
recently relocated from Huddersfield to 
larger premises, in the centre of Leeds. 
This move into a talent hot spot supports 
our growth strategy and is expected to 
facilitate further expansion. Red Kite 
Games has developed the console versions 

24

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Financial 
Statements

of Two Point Hospital, the simulation game 
published by Sega, for PlayStation 4, Xbox 
One and Nintendo Switch, which were 
released in February 2020 and which as at 
20 April 2020 had achieved Metacritic 
scores of between 82 and 85. 

Our new Leamington Spa studio was 
opened in March 2019 to focus on mobile 
game development and has made great 
progress in recruitment. In October, we 
announced the opening of our Warrington 
studio to focus on the delivery of high-end 
engineering and code support services and 
in February 2020 we took on a larger space 
for this studio. 

acquisitions. We are actively considering 
new locations both in the UK and abroad,  
as well as progressing potential acquisition 
opportunities.

During the year, we have focused on 
empowering the studios, improving 
employee engagement and retention, 
managing the project portfolio risk, 
prioritising investment in Own-IP creation, 
promoting distributed development and 
establishing the mobile focused studio. As 
part of this process, we have also developed 
the individual studio branding for clearer 
differentiation in the respective specialist 
areas. 

The utilisation rate across the UK studios  
in the year was 96.9% (2018: 95.4%). The 
long-established India studio in Pune 
continues to perform strongly. The utilisation 
rate at this studio was 91.3% (2018: 93.0%) in 
the year and the utilisation for Sumo Digital 
overall was 95.9% (2018: 95.0%). 

Operating from multiple locations gives us 
the capacity to deliver our headcount 
growth targets and we are constantly 
reviewing opportunities to accelerate 
growth by opening studios in other strategic 
locations and making smaller bolt-on 

Over the past few years, Sumo Digital has 
worked with Sony, Microsoft (including Turn 
10 Studios), Sega, IO Interactive and CCP 
Games. Apple was added to this illustrious 
client list late in 2018 and, in July 2019, we 
also announced a partnership with 2K. The 
business is currently working on 21 live 
projects, including Spyder (launched 
20 March 2020), Little Orpheus, Pass the 
Punch, Two Point Hospital (released in 
February 2020) and Hotshot Racing. 

We were very pleased to win the highly 
coveted Develop Star Awards “Best Studio” 

and TIGA Award “Best Independent Studio” 
during the Period. And in March 2020 Sumo 
Digital won the “External Development 
Partner of the Year” at the MCV Develop 
Awards 2020. Sumo Group retained its Best 
Company 1 Star Award and Crackdown 3 
won the Sheffield Digital Awards “Best 
Video Game”. 

Atomhawk – representing 6.4% of Group 
revenue
Atomhawk celebrated its tenth anniversary 
in 2019 with a year of sustainable growth 
and development. Both the UK and Canada 
teams grew in size and worked on more 
than 70 projects for circa 50 clients 
including 2K, Microsoft, EA, WB Games and 
Zenimax and other leading retail and leisure 
industry clients. From its studios in 
Newcastle and Vancouver, Atomhawk 
provides visual development concept art 
and marketing art, as well as motion 
graphics and user interface design. Its 
expertise is in helping customers define a 
visual look for their products, from 
inception through development and, at the 
final point of sale, through marketing 
imagery, videos and box packaging design. 
It primarily serves the creative industries, 
working with video games studios, as well 
as film and television. 

REVENUE UP 

26.6%

ADJUSTED EBITDA UP 

37.5%

REVENUE CAGR  
SINCE 2016 NEARLY

34%

HEADCOUNT INCREASE  
IN THE PERIOD 

29%

Sumo Group plc  Annual Report & Accounts 2019

25

Chief Executive’s Review continued

People
We constantly emphasise that Sumo Group 
is a people business and its continuing 
success is entirely dependent on recruiting 
and retaining talented people. The Group 
continued to meet its own challenging 
recruitment targets in FY19, as it has done 
successfully over many years. Our 
headcount increased by 174 and the 
year-end headcount was significantly above 
our expectation at the start of the year. This 
large increase was achieved in part due to 
our reducing staff attrition rates in the UK 
and India running at 8.6% and 11.5% 
respectively (2018: 13.6% and 23.1% 
respectively). As mentioned above, we are 
expecting to see a slowdown in recruitment 
as a result of the COVID-19 pandemic and 
for this to continue for the foreseeable 
future. It is worth noting that attrition rates 
are also likely to reduce at the same time. 

As previously announced, Paul Porter, one 
of the co-founders of Sumo Digital, was 
appointed Chief Operating Officer of Sumo 
Group on 1 April 2019 and he joined the 
Board on 9 April. Gary Dunn has taken on 
Paul’s previous role as Managing Director 
of Sumo Digital. Ian Livingstone was 
appointed Chairman of Sumo Group on 
26 September 2019.

We are committed to maintaining Sumo 
Group’s creative culture, as we grow and 
invest in the growth and development of our 
people. During the year, we invested 
significantly in Learning & Development 
capability and will continue to do so. We 
have also established a Diversity Focus 
Group. Exceptional talent drives opportunity 
and I would like to thank everyone at Sumo 
Group for their creativity, passion and 
commitment and for their support and 
resilience in the face of the COVID-19 
situation. 

Atomhawk was heavily involved in the visual 
development of a number of AAA video 
games launched in 2019, including Mortal 
Kombat 11 for WB Games/NetherRealm 
Studio, Star Wars Jedi: Fallen Order for EA/
Respawn Entertainment, Minecraft Earth 
for Microsoft, Age of Empires 2: Definitive 
Edition for Xbox Game Studios and FIFA 20 
for EA. 

The business delivered a strong 
performance in the year and the team was 
strengthened further with a number of key 
hires including a Client Service Director, 
Lead Artist and a Creative Development 
Director. An intra-company transfer 
programme has been established and four 
UK staff have transferred successfully to 
Canada.

We are delighted to report that Atomhawk 
won the 2019 Prolific North Animation/
Graphics Company of the Year Award and 
was named as one of the 50 Best Places to 
Work by the Newcastle Journal & Chronicle 
and was shortlisted for the TIGA Awards as 
Art Animation Supplier. The team ran a 
successful Kickstarter campaign to fund 
Atomhawk’s latest book, The Art of 
Atomhawk: Volume 3, in the Period, which 
is due for publication in early 2020, and ran 
the “Solarpunk” art competition with 
Artstation attracting over 230 entries from 
across the world.

Atomhawk continues to operate primarily 
with its own client base but is increasingly 
collaborating with Sumo Digital on projects 
including Own-IP and is working with Sumo 
on cross-selling opportunities.

Acquisition pipeline
We have a strong pipeline of acquisition 
opportunities, ranging in activity, size and 
location, and are actively pursuing a 
number of these opportunities. We remain 
keen to acquire owner-managed 
businesses, where the vendors remain with 
the business post acquisition and where we 
can use our listed shares to provide 
attractive ongoing incentive arrangements.

Environmental, Social and Governance 
(“ESG”)
At Sumo Group, we are very conscious of 
our ongoing responsibility to stakeholders 
and understand the increasing importance 
that sustainable business practices will 
play in our ability to grow successfully and 
maintain profitability over the long term. 
ESG is becoming increasingly important 
and a number of our existing and potential 
investors have flagged this in recent 
meetings with one investor having written 
to “put on record” their recognition that our 
responsibilities extend beyond the delivery 
of short-term financial objectives. It is not 
just investors, but also employees and 
clients, who want to work for and with 
responsible businesses and it is our 
intention, therefore, to place more 
emphasis on ESG going forward and 
develop our reporting structure in 2020 and 
beyond. 

The market
Our market is very large and fast growing, 
fuelled by the emergence of cloud gaming 
and platform enhancements. 
Commentators suggest the market was 
valued at around $152bn in 2019 and is 
likely to enjoy CAGR of around nine percent 
over the next three years. There are 
estimated to be around 2.5bn gamers 
worldwide. Mobile gaming revenues are 
thought to account for around 45% of global 
gaming revenues and nearly 50% of global 
gaming revenue comes from the APAC 
region. 

The key growth drivers of the industry are 
considered to be the further proliferation of 
digital distribution, cloud-based platforms, 
GaaS, changes in consumer behaviour, free 
to play and mobile games, esports and the 
rise of Asia, particularly China. Apple 
Arcade was launched in September 2019 
and Google Stadia in November. There is 
press speculation about other potential new 
entrants to cloud gaming and new console 
launches are expected later in 2020. The 
esports market is growing rapidly with the 
rise of platforms to broaden market reach. 
The viewer base is now estimated at 450m.

26

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Financial 
Statements

The trends and expectations in the industry 
are very positive for Sumo Group as a 
provider of high-quality interactive content. 
Demand for game development services 
plus visual development concept art and 
marketing art are all likely to increase as 
new consoles are launched, games become 
more complex, new cloud gaming services 
are launched and GaaS generates more 
workflow. 

Outlook
The Group entered 2020 in great shape and 
global demand for our services remains 
strong. The video games market is forecast 
to grow at 9% CAGR over the next three 
years and early indications show this 
increasing as COVID-19 “lockdown” 
measures affect our leisure activities. 
Whilst March was challenging for the Group 
operationally, as we transitioned to remote 
working, our people have risen to the 
challenge and are adapting well to their 
new working routines. The business 
continued to press ahead throughout this 
disruption and our earnings visibility on 
contracted or near contracted development 
fees for FY20 has increased further in the 
last few weeks to approximately 73%. 

It is still too early to estimate accurately the 
financial impact of the pandemic on the 
Group. However, our low-risk business 
model, strong balance sheet and robust 
liquidity position, with £24.0m cash (net 
cash £14.0m) at 20 April 2020, provide firm 
foundations on which to withstand the 
challenges. I am pleased to report that we 
are not using any furloughing 
arrangements, nor do we expect or intend 
to do so. 

Whilst there will inevitably be some impact 
from the pandemic on the Group’s 
performance in FY20, the Directors remain 
confident in the Group’s strategy and its 
ability to continue delivering strong returns 
for stakeholders in the longer term. 

Carl Cavers
Chief Executive Officer

Sumo Group plc  Annual Report & Accounts 2019

27

 
 
 
Group Financial Review

FINANCIAL
SUCCESS
CONTINUES 

These financial statements  
cover the financial year ended  
31 December 2019, the second 
full year of Sumo Group as an  
AIM quoted company, following 
the IPO in December 2017.

Revenue
The underlying trading of the Group was in 
line with management’s expectations and 
slightly ahead of market expectations. The 
phasing within the year reflects the timing 
of royalty receipts, in addition to the 
weighting of costs in H1 and revenue in H2 
relating to Own-IP and the increase in 
headcount during the year. The Group’s 
reported revenue was £49.0m. 

For the first time, we are disclosing revenue 
in more detail in order to improve the 
visibility of how much revenue is being 
generated from work on Own-IP. 
Historically we have disclosed our revenue 
under three categories: development fees, 
royalties and Own-IP. This disclosure has 
worked well when we either worked on 
Client-IP on which we generated 
development fees or royalties or we 
generated sales revenue from a self-funded 
game such as Snake Pass which was 
launched in March 2017. Our business 
model has evolved significantly and we now 
generate both development fees and 
potentially royalties on Own-IP. Therefore, 
we are now disclosing revenue under five 
categories as set out below, distinguishing 
between revenue generated from working 
on Client-IP and that generated from 
working on Own-IP. The former consists of 
development fees and royalties as before 
and the latter consists of development fees, 

royalties and game revenue. The advantage 
of this disclosure is that it better fits our 
evolved business model. In particular it 
improves visibility on our increased Own-IP 
activity while still enabling royalties to be 
separately identified. This allows us to 
continue to focus on gross margin excluding 
royalties and for development fees to be 
visible continuing to highlight our relatively 
low-risk model while also enabling analysts 
to use their existing headcount-based 
revenue models. The revenue for 2019 
analysed on this basis, together with the 
2018 comparative figures. See table on  
page 29.

In 2019 more than 33% of our revenue was 
generated from Own-IP, a significant 
increase on the 10% in the previous year. As 
set out in the Chief Executive’s Review, our 
strategy is to move towards working more 
on Own-IP where we see longer term 
opportunities to earn higher returns but to 
do so on a relatively low risk basis. It is 
worth emphasising that £16.0m of the 
Own-IP revenue was earned as contracted 
development fees on games fully or partly 
funded by our clients. Whilst we are keen to 
work more on Own-IP we retain our focus 
on suitable Client-IP and we expect revenue 
from Client-IP to continue to be the largest 
part of our total revenue. We will continue to 
select the best opportunities for the 
business whether Client-IP or Own-IP and 

the mix of our overall revenue from these 
two origination sources will depend upon 
the relative profitability of opportunities 
presented as we move forwards.

Client-IP royalty income includes an 
amount of £1.0m (2018: £0.2m) in 
recognition of variable consideration under 
IFRS 15, which is future royalty income 
expected to be received.

When we announced our half year results 
on 26 September 2019, we stated that we 
would not in future be making any 
adjustments to either gross profit or 
EBITDA for the effect of IFRS 15. In these 
results the adjusted gross profit and 
adjusted EBITDA for FY 18 are stated on a 
basis that is consistent with the definition 
for FY 19.

A number of significant contracts were 
secured towards the end of 2019 which 
underpin the Group’s financial forecasts for 
the year ahead. As we reported in our Final 
Results 2018 announced on 9 April 2019, the 
Group had contracted or near contracted 
visibility on 88.7% of forecast development 
fees for Sumo Digital for 2019. This level of 
forward cover was unprecedented for the 
business and a considerable achievement. 
The Board is delighted to report that the 
Group now has strong visibility for the year 
ending 31 December 2020 of 73%.

28

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

2019

2018

Client-IP development fees
Client-IP royalties
Total Client-IP
%
Own-IP development fees
Own-IP royalties
Own-IP sales
Total Own-IP
%
Total revenue

£1.3m

£31.3m £34.0m
£0.8m
£32.6m £34.8m
90%
£3.5m
–
£0.4m
£3.9m
10%
£49.0m £38.7m

67%
£16.0m
–
£0.4m
£16.4m
33%

The analysis includes Own-IP royalties, although there was no such revenue in either 2018 or 2019. 

TOTAL CLIENT-IP

TOTAL OWN-IP

£32.6m

£16.4m

For the first time we 
are disclosing revenue 
in more detail 
specifically to improve 
the visibility of how 
much revenue is being 
generated from work 
on Own-IP.

David Wilton
Chief Financial Officer

Gross profit and margin
Statutory gross profit for the year was 
£23.9m, an increase of 30.0% on the £18.4m 
in the prior year. 

Statutory gross margin for the year was 
48.9% (2018: 47.6%). This includes royalty 
income of £1.3m (2018: £0.8m), which 
flowed directly through to gross profit. The 
gross margin adjusted for the investment in 
co-funded games expensed and excluding 
royalties was 50.2% (2018: 47.0%). This high 
percentage reflects the project mix during 
the year and the level of utilisation in the year.

Operating expenses
Operating expenses for the year were 
£16.4m (2018: £19.5m). Included within 
operating expenses were amortisation and 
depreciation of £0.8m and £2.2m 
respectively (2018: £6.9m and £1.1m 
respectively). The depreciation charge of 
£2.2m in 2019 includes £0.9m relating to the 
right of use asset relating to property 
leases under IFRS 16 where there was no 
such charge in 2018. The amortisation 
charge of £6.9m in 2018 reflects the 
residual non-cash goodwill amortisation 
charge following the decision taken in 2017 
to review the policy for historical intangible 
assets in respect of client contracts and 
client relationship intangible assets arising 
from the acquisition by Perwyn in 
September 2016. There was a non-cash 
charge of £2.7m (2018: £3.0m) to reflect the 
cost of the Sumo Group plc Long Term 

Incentive Plan (“LTIP”) and the Sumo Group 
plc Share Incentive Plan, which were 
launched in March 2018 and July 2018 
respectively. If amortisation, depreciation, 
the share-based payment charge, the 
investment in co-funded games expensed 
and exceptional items are excluded and the 
operating lease costs capitalised under 
IFRS 16 are deducted, operating expenses 
increased by £1.7m from 2018 to £9.9m. This 
overall increase was primarily due to 
further investment in people and systems, 
the acquisition of Red Kite Games early in 
the financial year, the opening of the new 
studio at Leamington Spa and the full year 
impact of The Chinese Room. 

IFRS 16
In these financial statements the Group 
has, with effect from 1 January 2019, 
adopted IFRS 16. Under the new standard, 
the distinction between operating and 
finance leases is removed and most leases 
will be brought onto the balance sheet, as 
both a right-of-use asset and a largely 
offsetting lease liability. The right-of-use 
asset will be depreciated and the liability 
will be increased for the accumulation of 
interest and reduced by lease payments. 
There is no impact on cashflow. The 
Company applied the modified retrospective 
approach to adoption of IFRS 16 and prior 
year financial information has not been 
restated, resulting in a £0.1m decrease in 
retained earnings as at 1 January 2019 on 
transition. On adoption, this resulted in the 

Sumo Group plc  Annual Report & Accounts 2019

29

Group Financial Review continued

recognition of a right of use asset of £5.0m. 
During the year there was a further £2.8m 
addition to right of use assets relating 
primarily to the lease of new premises.

Adjusted EBITDA and margin
Adjusted EBITDA for the year was in line 
with management expectations at £14.1m 
(2018: £10.2m).

In arriving at adjusted EBITDA adjustments 
have been made for depreciation, 
amortisation, share-based payment, the 
investment in co-funded games expensed 
and exceptional items and, in 2019, the 
impact of IFRS 16. 

The financial results for 2019 were, as 
expected, weighted towards the second half 
of the year. This was flagged at the time of 
the announcement of our final results for 
2018 on 9 April 2019 and was due to the 
timing of royalty receipts, the costs and 
revenue from Own-IP and the increasing 
headcount through the year. We expect the 
financial results for 2020 also to be 
similarly weighted towards the second half 
of the year, reflecting the timing of projects 
and the increasing headcount through the 
year. 

Adjusted EBITDA margin was 28.7% (2018: 
26.5%). This level of margin reflects the 
high gross margin in the year and also the 
higher royalty revenue in the year.

Profit before taxation
The statutory profit before taxation was 
£7.4m (2018: loss before taxation of £0.9m).

Taxation
The Corporation Tax credit for the year was 
£0.1m (2018: credit of £0.3m). This tax credit 
reflected the deferred tax credit of £0.2m 
partially offset by current tax of £0.1m.

Earnings per share
The basic and diluted earnings per share for 
2019 are 5.19p and 5.07p respectively (2018: 
loss of 0.41p).

For the first time this year we are publishing 
adjusted earnings per share figures. The 
adjusted basic earnings per share, which 
seeks to measure the profit which 
management controls, is used by Sumo 
Group as a measure of the financial 

performance of the business for the 
purpose of some elements of management 
incentive awards and has some consistency 
with the models used by the analysts who 
publish research on the Group. As set out in 
Note 30, for the purpose of this calculation 
the earnings figure is derived from the 
adjusted EBITDA less depreciation (but 
excluding the depreciation charged in 
respect of the right of use asset under IFRS 
16), including rent costs and after the net 
finance charge and after applying a notional 
tax charge at the Corporation Taxation rate 
of 19%. For the alternative diluted earnings 
per share calculation, the number of shares 
is the maximum that could be issued under 
arrangements in place at the date of 
publication. For 2019, the adjusted basic 
earnings per share was 6.99p (2018: 5.09p) 
and the adjusted diluted earnings per share 
was 6.46p (2018: 4.75p). Further details 
including the basis of calculating the 
number of shares which is different to the 
statutory basis is set out in Note 30.

Client concentration
During the year, four major clients 
individually accounted for at least 10% of 
total revenues (2018: four clients). In 
aggregate, these four clients accounted for 
74.3% of total revenue and the top three 
accounted for 63.7%. The equivalent figures 
for 2018 were 65.9% and 52.5%. As set out 
in the Chief Executive’s Review, Sumo 
Digital works on a relatively small number 
of large and long-term contracts and is 
likely always to have a concentrated client 
base. During the year Sumo Digital worked 
on seven significant projects for the top 
three clients.

Video Games Tax Relief (“VGTR”)
Sumo Digital continues to claim and receive 
significant amounts under VGTR. We 
include VGTR within our direct costs and 
accordingly our gross profit and gross 
margin reflect these amounts. We believe 
this is the appropriate treatment of these 
credits, as gross margin is best considered 
after taking account of the effect of VGTR. 
The amounts included for 2018 and 2019 are 
£5.8m and £7.4m respectively. The latest 
report from UK Interactive Entertainment 
(“UKIE”) underlines that VGTR is a key 
catalyst in enabling job creation and 
investment in the UK and continues to have 
broad political support.

30

Sumo Group plc  Annual Report & Accounts 2019

Treatment of acquisition costs 
The net consideration of £1.6m paid for the 
acquisition of Red Kite Games has been 
capitalised and goodwill and other 
intangibles of £1.5m are carried on the 
balance sheet as at 31 December 2019. 

The exceptional items charged in 2019 of 
£0.5m consist of professional adviser and 
other transaction costs, including those 
incurred on the acquisition of Red Kite 
Games.

Alternative performance measures
The Board believes that it is helpful to 
include alternative performance measures 
which exclude certain non-cash charges 
and are adjusted for the matters referred to 
above to present the underlying results of 
the Group. These measures are reconciled 
to the income statement in Note 30.

Cash flow
The net cash generated from operating 
activities for the year was £14.4m (2018: 
outflow of £6.4m). Cash balances at 
31 December 2019 were £12.9m 
(31 December 2018 £3.7m and 30 June 2019 
£4.3m). The Group has a £13m revolving 
credit facilities agreement with Clydesdale 
Bank plc. Interest is payable on amounts 
drawn down at the rate of one and a half to 
two percent above LIBOR and the term of 
the agreement is five years from 
15 December 2017. At 31 December 2019 
the facility was undrawn. We have recently, 
as part of the mitigation actions taken for 
COVID-19, drawn down £10m from this 
facility, which is due for repayment by 
30 November 2022.

Capital expenditure on tangible assets in 
the year was £3.7m (2018: £1.7m), of which 
£2.9m related to IT hardware and £0.8m to 
fixtures and fittings and leasehold 
improvements. A further £0.8m was spent 
on the purchase of intangible assets (2018: 
£0.5m) of which £0.5m related to software 
and £0.3m was on intellectual property on 
an Own-IP game. 

Strategic
Report

Governance

Financial 
Statements

Dividend
In line with the strategy set out at the time 
of the flotation, the Directors intend to 
reinvest a significant portion of the Group’s 
earnings to facilitate plans for future 
growth. Accordingly, the Directors do not 
propose a dividend at the present time but it 
remains the Board’s intention, should the 
Group generate a sustained level of 
distributable profits, to consider a dividend 
policy in future years.

Share issues and options
During the year 16,569 shares in aggregate 
were issued under the Sumo Group plc 
Share Incentive Plan (the “SIP”). A further 
519,961 shares were issued following the 
exercise of options. 

As at 31 December 2019, options were 
granted or remain outstanding under the 
LTIP over an aggregate of 9,190,194 shares. 
As previously reported 4,618,735 shares 
were issued on 9 March 2018 to be held in 
order to satisfy the element of the proposed 
LTIP awards which are held under a joint 
ownership arrangement. Further options 
were outstanding over 450,000 shares and 
there is a warrant over 1,450,000 shares.

On 31 January 2020, being the first 
anniversary of completion of the acquisition 
of Red Kite Games, 1,162,791 shares were 
issued to the vendors of that business.

Since the year end, 2,806 shares have been 
issued to date under the terms of the SIP.

David Wilton
Chief Financial Officer

Key performance 
indicators

GROSS MARGIN

48.9%

(2018: 47.6%)

ADJUSTED EBITDA

£14.1m

(2018: £10.2m)

OPERATING CASH FLOW

£14.4m

(2018 outflow of £6.4m)

HEADCOUNT 

766

(2018: 592)

The cash cost, excluding transaction costs, 
of the acquisition of Red Kite Games was 
£0.5m at completion and a further £0.1m 
deferred consideration and it had cash 
balances of £0.5m at the date of acquisition.

The net finance charge for the year was 
£0.1m (2018: net finance income £0.2m). The 
Group had no borrowings during the year 
and the net finance charge consists of the 
accounting charge for the foreign currency 
hedging, the IFRS 16 interest charge and 
the bank commitment fee payable, partially 
offset by the IFRS 15 financing income and a 
very small amount of interest income.

Balance sheet
Goodwill and other intangibles at 
31 December 2019 were £24.0m. This is an 
increase of £1.6m from 31 December 2018 
and reflects the increase in goodwill and 
other intangibles arising from the 
acquisition of Red Kite Games partially 
offset by the amortisation charge of £0.8m.

Current assets were £37.3m (31 December 
2018: £28.9m). Trade and other receivables 
were £23.7m a decrease of £1.4m from the 
figure of £25.2m at 31 December 2018 and 
trade and other payables were £14.2m 
(31 December 2018: £11.5m). During the 
year, in accordance with the terms of the 
contract, £7.5m of the £7.8m included  
within revenue in excess of billings at 
31 December 2018 in respect of the one 
contract previously highlighted was 
received.

As at 31 December 2019 the net working 
capital position (excluding the IFRS 16 lease 
liability due within one year of £0.8m) was 
£10.2m down from £13.7m at 31 December 
2018.

The consolidated balance sheet at 
31 December 2019 once again includes own 
shares of £4.9m within equity, which relates 
to awards made under the terms of the 
Sumo Group plc LTIP.

Foreign currency
During the year, the Group generated US 
dollar denominated revenue of $16.7m. It is 
Sumo Group’s policy to hedge such 
revenues to protect the Group from 
fluctuations in exchange rates and these 
revenues have been hedged accordingly. 

Sumo Group plc  Annual Report & Accounts 2019

31

Section 172 statement

OUR 
STAKEHOLDERS

The following disclosure 
describes how the directors have 
had regard to the matters set out 
in section 172(1) (a) to (f) of the 
Companies Act 2006 and forms 
the directors’ statement required 
under section 414CZA of that Act.

Stakeholder group

Why it is important to engage

INVESTORS

Our major shareholders are listed on page 62 
of this Annual Report and on our website.

COLLEAGUES

We now total 766 employees, predominantly 
based in the UK, but also in Pune, India and 
Vancouver, Canada.

Continued access to capital is vital to the 
long-term success of our business.

We create value for shareholders by 
generating strong and sustainable results 
that translate into growth in the 
Company’s share price.

We are seeking to attract an investor base 
that is interested in a long term holding in 
the Company.

Our success is significantly dependent on 
and driven by the talent and commitment 
of our people.

Sumo Group must be attractive to new 
employees and provide an environment in 
which everyone is happy to work and that 
supports their well-being. 

Recruiting and retaining the best talent is 
a source of sustainable advantage in our 
industry.

How management and/or  

directors engaged

The key topics of engagement  

and the feedback obtained

Impact of the engagement  

including any actions taken

Our programme for investor engagement 

Our engagement related mainly to the 

The feedback received is reported to the 

is detailed on page 43 of our Corporate 

areas of Company strategy and 

Board as described on page 43 and was 

Governance Statement but during the 

performance, as well as the dynamics of 

taken into account in discussions on 

period included:

the video games industry.

strategy.

•  frequent one-on-one investor meetings 

During 2019, specific discussions included 

This assisted the Board in its assessment 

or calls with the CEO and CFO;

the change in the Company’s external 

of the Audit Committee’s recommendation 

•  investor education days held at the 

auditor and Chairman of the Board, as well 

to change auditor and its consideration of 

Company’s premises;

as general governance matters.

succession to the role of Chairman.

•  institutional investor conferences and 

presentations.

We discuss our workforce engagement 

During 2020, we will use the insights 

We have established a group to define and 

activities on page 44.

gained from the Best Companies Survey, 

communicate our Mission, Vision and Core 

performed in 2019, as the focus of our 

Values.

These take place at all levels across the 

workforce engagement activity.

business, using formal and less formal 

A senior executive has been appointed to a 

means, from our annual group-wide 

The survey measures engagement in eight 

new role targeting excellence across the 

Employee Engagement Survey to daily 

categories, including leadership, personal 

organisation. His focus in 2020 is on 

individual project team catch-ups.

growth, well-being and “giving something 

addressing any issues arising from the 

back”. The 2019 survey results were 

employee survey.

similar to those recorded in earlier years, 

but the Board is committed to stepping up 

A well-being and learning and 

employees’ personal development 

development portal will be launched in the 

opportunities in 2020.

year ahead and colleagues will be 

allocated specified time for personal 

development.

CLIENTS

Our clients include many of the world’s most 
successful publishers of video games and game 
platform owners, as well as in other sectors such 
as film and product design.

Clients entrust us with their intellectual 
property and to bring their visions to life. 
Their business models, games and 
hardware are continuously developing. We 
must stay current and evolve alongside 
this fast-moving market, to retain our 
position as a long-term partner for our 
clients.

Many individuals across the Group are in 

Every client is different, but all focus on 

In 2019, an experienced individual was 

regular contact with existing and potential 

the quality and flexibility of the services 

appointed to the role of Partnerships 

new clients. This happens as a matter of 

that we provide.

Director with the remit to build and 

reinforce relationships with existing and 

prospective clients.

course, as we work on specific projects. In 

addition to this, our teams meet and 

engage with clients regularly, at major 

industry events, by responding to requests 

for proposals and whilst pitching our 

ideas.

32

Sumo Group plc  Annual Report & Accounts 2019

Stakeholder group

Why it is important to engage

INVESTORS

Our major shareholders are listed on page 62 

of this Annual Report and on our website.

COLLEAGUES

We now total 766 employees, predominantly 

based in the UK, but also in Pune, India and 

Vancouver, Canada.

Continued access to capital is vital to the 

long-term success of our business.

We create value for shareholders by 

generating strong and sustainable results 

that translate into growth in the 

Company’s share price.

We are seeking to attract an investor base 

that is interested in a long term holding in 

the Company.

Our success is significantly dependent on 

and driven by the talent and commitment 

of our people.

Sumo Group must be attractive to new 

employees and provide an environment in 

which everyone is happy to work and that 

supports their well-being. 

Recruiting and retaining the best talent is 

a source of sustainable advantage in our 

industry.

Strategic
Report

Governance

Financial 
Statements

Principal decisions
As described in more detail on page 22, during the year the Board decided to 
acquire Red Kite Games Limited and to relocate the business from 
Huddersfield to new premises in the centre of Leeds.

The Board approved the acquisition to enable the Group to make available the 
skills and experience of Red Kite to the Group’s clients and the decision to move 
to a new, much larger studio was to enhance the working environment of the 
Red Kite employees and create capacity for further recruitment.

The Board also approved the lease of new, individually designed studios for the 
Sumo Newcastle Studio and Atomhawk. Given the vital importance of attracting 
and retaining talented employees to deliver the quality required by our clients, 
the Board aims to create a positive working environment.

How management and/or  
directors engaged

The key topics of engagement  
and the feedback obtained

Impact of the engagement  
including any actions taken

Our programme for investor engagement 
is detailed on page 43 of our Corporate 
Governance Statement but during the 
period included:

Our engagement related mainly to the 
areas of Company strategy and 
performance, as well as the dynamics of 
the video games industry.

The feedback received is reported to the 
Board as described on page 43 and was 
taken into account in discussions on 
strategy.

•  frequent one-on-one investor meetings 

or calls with the CEO and CFO;

•  investor education days held at the 

Company’s premises;

•  institutional investor conferences and 

presentations.

We discuss our workforce engagement 
activities on page 44.

These take place at all levels across the 
business, using formal and less formal 
means, from our annual group-wide 
Employee Engagement Survey to daily 
individual project team catch-ups.

CLIENTS

Our clients include many of the world’s most 

successful publishers of video games and game 

platform owners, as well as in other sectors such 

as film and product design.

Clients entrust us with their intellectual 

property and to bring their visions to life. 

Their business models, games and 

hardware are continuously developing. We 

must stay current and evolve alongside 

this fast-moving market, to retain our 

position as a long-term partner for our 

clients.

Many individuals across the Group are in 
regular contact with existing and potential 
new clients. This happens as a matter of 
course, as we work on specific projects. In 
addition to this, our teams meet and 
engage with clients regularly, at major 
industry events, by responding to requests 
for proposals and whilst pitching our 
ideas.

During 2019, specific discussions included 
the change in the Company’s external 
auditor and Chairman of the Board, as well 
as general governance matters.

This assisted the Board in its assessment 
of the Audit Committee’s recommendation 
to change auditor and its consideration of 
succession to the role of Chairman.

During 2020, we will use the insights 
gained from the Best Companies Survey, 
performed in 2019, as the focus of our 
workforce engagement activity.

The survey measures engagement in eight 
categories, including leadership, personal 
growth, well-being and “giving something 
back”. The 2019 survey results were 
similar to those recorded in earlier years, 
but the Board is committed to stepping up 
employees’ personal development 
opportunities in 2020.

Every client is different, but all focus on 
the quality and flexibility of the services 
that we provide.

We have established a group to define and 
communicate our Mission, Vision and Core 
Values.

A senior executive has been appointed to a 
new role targeting excellence across the 
organisation. His focus in 2020 is on 
addressing any issues arising from the 
employee survey.

A well-being and learning and 
development portal will be launched in the 
year ahead and colleagues will be 
allocated specified time for personal 
development.

In 2019, an experienced individual was 
appointed to the role of Partnerships 
Director with the remit to build and 
reinforce relationships with existing and 
prospective clients.

Sumo Group plc  Annual Report & Accounts 2019

33

How management and/or 

directors engaged

The key topics of engagement  

and the feedback obtained

Impact of the engagement  

including any actions taken

Our technology and development teams 

These include general business 

We are establishing a smaller group of 

maintain consistent dialogue with platform 

relationship matters, technology 

premium suppliers of development 

owners.

developments and ways of working.

services with whom we have strong 

relationships.

Our distributed development team identify and 

qualify suitable organisations. We then agree 

suitable working arrangements and legal 

terms with these suppliers.

Section 172 statement continued

OUR 
STAKEHOLDERS

Stakeholder group

Why it is important to engage

SUPPLIERS

We have a relatively small number of suppliers, 
including those who provide commodity items 
such as computer hardware and utilities. In 
addition, we require licences to be able to carry 
out development work on video game platforms 
(such as Playstation and Xbox).

We work with a number of organisations that 
provide us with distributed development 
capabilities to support and supplement our 
in-house resources.

COMMUNITY

We operate in a number of communities around 
the UK and in India and Canada and aim to have a 
positive impact on those communities.

34

Sumo Group plc  Annual Report & Accounts 2019

Our suppliers are important in enabling us 
to provide a high quality of service to our 
clients.

We must work closely with game platform 
owners to maintain our licences to develop 
on their platforms.

It is increasingly important to all our 
stakeholders that we support local 
communities and provide opportunities to 
individuals within them.

We launched a schools engagement 

Engaging with young students gave  

See the case studies above.

programme in Sheffield in 2019, which is being 

the business an insight into how the 

expanded to Brighton in 2020, and have plans  

video games industry is viewed by the 

One of the students has been invited  

to add other locations in the future.

students and their teachers.

to pitch his game idea to our IP  

We have a long-standing relationship with 

Working with local museums to 

Special Effect, a UK charity which helps 

showcase Atomhawk’s work raises 

One of the students will be returning in 

physically disabled people play video games  

awareness of the role of art in video 

2020 to undertake a work experience 

and works with developers to create  

specialised game control devices and  

improving game accessibility.

games and will highlight the viability  

placement, with our event igniting her 

of a career in art and design as well  

desire to explore a career in the video 

as shining a spotlight on a North East 

games industry further.

business success story.

creation committee.

In March 2019, 20 girls from a local school 

attended an event at our Sheffield studio  

to introduce them to the games industry.  

They spent time with our developers and the 

services team, gaining insight into career 

options in video games.

Atomhawk has partnerships and/or regular 

engagement with local schools and higher 

education institutions, in the UK and Canada.

The local children’s hospital in Sheffield is one of 

Sumo’s supported charities.

Stakeholder group

Why it is important to engage

SUPPLIERS

We have a relatively small number of suppliers, 

including those who provide commodity items 

such as computer hardware and utilities. In 

on their platforms.

addition, we require licences to be able to carry 

out development work on video game platforms 

(such as Playstation and Xbox).

Our suppliers are important in enabling us 

to provide a high quality of service to our 

clients.

We must work closely with game platform 

owners to maintain our licences to develop 

We work with a number of organisations that 

provide us with distributed development 

capabilities to support and supplement our 

in-house resources.

COMMUNITY

We operate in a number of communities around 

the UK and in India and Canada and aim to have a 

positive impact on those communities.

THE ART OF ATOMHAWK

Saturday 7 March  
— Sunday 2 August

Donations Welcome 
(free entry)
#OtherWorldsGNM 

Barras Bridge
Newcastle upon Tyne
NE2 4PT
Haymarket  

Telephone: (0191) 208 6765
Textphone: 18001 0191 208 6765
info@greatnorthmuseum.org.uk
greatnorthmuseum.org.uk

Strategic
Report

Governance

Financial 
Statements

CASE STUDY
The art of Atomhawk
A comprehensive activity plan of 
engagement with local schools and 
the community was planned in 
2020 around a five-month 
exhibition held at The Great North 
Museum: Hancock focusing on 
Atomhawk’s work and the process 
of creating concept art. The 
Exhibition ran successfully for a 
short time until it was closed due  
to COVID-19.

CASE STUDY
The Schools 
engagement 
programme
In our first year, 360 children took 
part. The programme gave them 
the opportunity to experience the 
video games industry and to pitch 
their own video game ideas to an 
expert panel. Approximately 50 
girls who had not previously 
considered a career in the industry 
said they would do so after taking 
part.

How management and/or 
directors engaged

The key topics of engagement  
and the feedback obtained

Impact of the engagement  
including any actions taken

Our technology and development teams 
maintain consistent dialogue with platform 
owners.

These include general business 
relationship matters, technology 
developments and ways of working.

We are establishing a smaller group of 
premium suppliers of development 
services with whom we have strong 
relationships.

Our distributed development team identify and 
qualify suitable organisations. We then agree 
suitable working arrangements and legal 
terms with these suppliers.

It is increasingly important to all our 

stakeholders that we support local 

communities and provide opportunities to 

individuals within them.

We launched a schools engagement 
programme in Sheffield in 2019, which is being 
expanded to Brighton in 2020, and have plans  
to add other locations in the future.

Engaging with young students gave  
the business an insight into how the 
video games industry is viewed by the 
students and their teachers.

Working with local museums to 
showcase Atomhawk’s work raises 
awareness of the role of art in video 
games and will highlight the viability  
of a career in art and design as well  
as shining a spotlight on a North East 
business success story.

We have a long-standing relationship with 
Special Effect, a UK charity which helps 
physically disabled people play video games  
and works with developers to create  
specialised game control devices and  
improving game accessibility.

In March 2019, 20 girls from a local school 
attended an event at our Sheffield studio  
to introduce them to the games industry.  
They spent time with our developers and the 
services team, gaining insight into career 
options in video games.

Atomhawk has partnerships and/or regular 
engagement with local schools and higher 
education institutions, in the UK and Canada.

The local children’s hospital in Sheffield is one of 
Sumo’s supported charities.

See the case studies above.

One of the students has been invited  
to pitch his game idea to our IP  
creation committee.

One of the students will be returning in 
2020 to undertake a work experience 
placement, with our event igniting her 
desire to explore a career in the video 
games industry further.

Sumo Group plc  Annual Report & Accounts 2019

35

Section 172 statement continued

OUR 
STAKEHOLDERS

THE ENVIRONMENT

There is increasing interest from all 
stakeholder groups of the environmental 
impact of businesses and we understand 
the increasing importance that sustainable 
business practices will play in our ability to 
grow successfully and maintain profitability 
over the long term.

While our activities are largely office-based 
and do not involve any energy-intensive 
processes or generate significant waste, 
the business can take, and is taking, actions 
to reduce its environmental impact. We 
have commenced a process as part of our 
focus on Environmental, Social and 
Governance to identify the key areas to be 
addressed (see page 37).

Actions taken to date to reduce 
environmental impact:
•  Replacement of fluorescent lights with 
LED panels as standard during studio 
refurbishment programmes.
•  Cycle to work scheme offered
•  A monthly alternative travel prize draw to 
win £100, to encourage greener travel to 
and from work. 

•  Energy-efficient IT and facilities 
equipment is prioritised during 
replacement and upgrade programmes.
•  Videoconferencing software and instant 
messaging used across the business to 
help limit business travel for internal 
meetings and that enables some 
employees to work from home. 

•  At our largest site in Sheffield, staff who 
volunteer to car share with colleagues 
are eligible to use priority parking 
spaces and we offer electric car 
charging.

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Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

ENVIRONMENTAL,  
SOCIAL AND  
GOVERNANCE

KEY AREAS OF IMPACT

Recruitment & retraining

Client relationships

Investor support

IT & technology

Growing market

ENVIRONMENT

SOCIAL

GOVERNANCE

Energy consumption
Travel
Consumables
Waste

Employees:
diversity, LGBT, disability, 
development, well-being
Community:
education, charities 

QCA code, Modern Slavery 
Act, Criminal Finances Act, 
Supplier payment, Bribery 
Act, Whistleblowing, S172 
Companies Act

Environmental, Social and Governance (“ESG”) 
At Sumo Group, we are very conscious of our ongoing responsibility to stakeholders and understand the increasing importance that 
sustainable business practices will play in our ability to grow successfully and maintain profitability over the long term. ESG is becoming 
increasingly important and a number of our existing and potential investors have flagged this in recent meetings with one investor having 
written to “put on record” their recognition that our responsibilities extend beyond the delivery of short-term financial objectives.  
It is not just investors, but also employees and clients, who want to work for and with responsible businesses and it is our intention, 
therefore, to place more emphasis on ESG going forward and develop our reporting structure (based on the above) in 2020 and beyond.

Sumo Group plc  Annual Report & Accounts 2019

37

Risks and Uncertainties 

EFFECTIVELY  
MANAGING OUR RISKS

As part of the Group’s structured risk management process, the 
Board regularly consider those risks that might adversely affect 
performance of the Group and monitors mitigating actions being 
taken. These risks were considered again by the Board in 
preparing this Annual Report. 

The items referred to below are regarded as the key risks for the 
Group. These are not the only risks that might affect the Group’s 

performance, but the Board believes that they are currently the 
most significant and specific to the Group’s business.

The risk relating to mergers and acquisitions has been removed 
since last year. While the Board is aware of the risk inherent in 
making acquisitions, it believes that this is mitigated through the 
thorough due diligence processes that it follows to the extent that 
this is no longer one of the Group’s principal risks. 

Risk

Description and mitigation

COVID-19

At the time of writing (April 2020) the COVID-19 pandemic has created an unprecedented and 
constantly changing challenge to all businesses with no clear end point.

Change in 
level of risk 
from prior 
year

New risk

Whilst Sumo has a relatively low risk, high visibility business model, which is adaptable to home-
working, we believe the risks to the Group posed by the COVID-19 pandemic are as follows:

Liquidity risk
•  Elements of the potential disruption highlighted below could impact the Group’s ability to convert 

project milestone progress to cash as forecast.

•  Slow-down in business development activity may reduce future forecast cash flow, however this 

would likely be mitigated by a slow-down in recruitment activity

Risk of loss of efficiency 
•  The short-term disruption of moving people from studios to working from home

•  Lower productivity at home due to poorer connectivity, less communication between team 

members and possible family distractions 

•  Initial disruption due to change in working practices especially project management controls and 

management systems suitability 

•  The demotivational effect of general anxiety and concern

•  The need to establish new client communication channels with clients who are also working 

remotely and understanding how they will review milestone deliverables 

Risk of loss of projected capacity 
•  Team members being incapacitated or having to care for other family members

•  The slow-down in recruitment which is likely to be partially offset by lower attrition 

•  We may also lose some capacity when we revert back to studio working which is likely to be on a 

phased basis

Risk in winning and mobilising new projects
•  Cancelled trade events and no face to face meetings although this may be mitigated by some 

publishers making quicker decisions

•  Some publishers slowing down in contracting new projects

•  Practical challenges in planning and starting projects

Risk in IT & security due to
•  A possible breach of IT security through remote working, although stringent steps have been 

taken to mitigate this risk

•  The IT team being less able to respond promptly to regular hardware and software problems as 

efficiently due to remote nature of working

•  Loss of capacity in the IT team due to illness

38

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

Change in 
level of risk 
from prior 
year

Risk

Description and mitigation

COVID-19 
(CONTINUED)

Mitigating activities
The challenges presented by the virus are predominantly on the supply side. However, our IT 
systems are sufficiently flexible to enable remote working by most of our people. During March, in 
close co-operation with our clients and with their consent, we have moved to working from home 
across the Group. There was some disruption and loss of efficiency as we migrated the project 
teams from our ten studios, but we expect this disruption and reduced efficiency to diminish as we 
re-calibrate our project management controls and internal management systems.

Despite the cancellation or postponement of major trade events and the severe travel restrictions we 
and our clients have in place to protect the health of our people, we are continuing to see business 
development opportunities on major new projects with both existing and new clients. We are actively 
mitigating the loss of face time through the increased use of telephony and video conferencing.

The Group drew down £10m from its existing revolving credit facility on 24th March 2020 as an extra 
safeguard to support the Group’s liquidity position and medium term growth plans in light of the 
ongoing pandemic.

STRATEGIC
DEPENDENCE  
ON A 
CONCENTRATED 
CLIENT BASE

In the year ended 31 December 2019, the Group generated the majority of its revenue from four 
clients who each accounted for at least 10 per cent. of total revenues. This included revenue from 
multiple projects with different entities within each client’s group. The loss of any of the key clients 
could have a material impact on the Group’s financial results. The Group is reliant on the long-term 
commercial success of its clients. The performance of such clients will have a significant bearing 
on the success of the Group in terms of the requirement for future games to be developed and 
released, however their performance cannot be guaranteed. Underperformance of the Group’s 
clients could have a material adverse effect on the Group’s business, operations, revenues  
or prospects.

Risk 
remained  
the same

Mitigating activities
The Group looks to mitigate such risks through having strong relationships with some of the world’s 
largest publishers who have a strong track record of launching successful games and by attracting 
new customers. 2019 has also seen the introduction of new clients to our customer base, which 
reduces the Group’s reliance on these top four clients.

The milestone delivery structure of our long-term contracts allows us to identify and address any 
potential issues with clients promptly during the course of the contract, reducing the risk of a 
breakdown in relationships. 

Sumo Group plc  Annual Report & Accounts 2019

39

Change in 
level of risk 
from prior 
year

New risk

Increased  
risk

Decreased  
risk

Risks and Uncertainties continued

Risk

Description and mitigation

STRATEGIC
PORTFOLIO  
RISK AND  
META-CRITIC 
QUALITY RISK

When the Group takes on lower budget projects with lower quality output requirements to fill 
downtime this could lead to the Group’s reputation for quality being undermined. The Group’s order 
book is driven by its reputation; therefore, this could lead to an inability to obtain future work on high 
quality, big budget projects. It could also negatively impact motivation. 

The Group’s change in business model, with increased reliance on revenues from royalties and 
co-development/investment could also be a risk to the Group. 

Mitigating activities
The Group has in place a portfolio risk tool to help mitigate this risk.

STRATEGIC
BREXIT

There are significant uncertainties in relation to the detailed consequences of the United Kingdom’s 
exit from the European Union, in particular as to what the impact will be on the fiscal, monetary and 
regulatory landscape in the UK, including inter alia, the UK’s tax system, the conduct of cross-
border business and export and import tariffs. There is also uncertainty in relation to how, when 
and to what extent these developments will impact on the economy in the UK and the future growth 
of its various industries and on levels of investor activity and confidence, on market performance 
and on exchange rates. Although it is not possible to predict fully the effects of the UK’s exit from 
the European Union, any of these risks could have a material adverse impact on the financial 
condition, profitability and share price of the Company.

Mitigating activities
The senior leadership team has compiled a Brexit report that outlines the Group’s ongoing risk 
assessment. External consultation has been sought where appropriate. The Board also receives 
regular updates of the paper with progress against the plan of action and any changes to the 
perceived risks. 

The Group has updated its hedging policy to ensure that sufficient hedging arrangements are  
in place to reduce uncertainty and currency risk in our foreign currency contracts to an  
acceptable level. 

We have identified all of our employees who might be directly affected by Brexit (approximately 50) 
and we are providing them with information and guidance on the position as and when it is available.

OPERATIONAL
ABILITY TO  
RECRUIT AND 
RETAIN SKILLED 
PERSONNEL

The Company’s operational and financial performance is dependent upon its ability to attract and 
retain effective personnel. 

Mitigating activities
We monitor our retention and recruitment levels on a weekly basis in line with the Group’s growth 
targets to ensure we take swift action when targets are not met. 

An annual review of remuneration packages is conducted to ensure that we remain competitive 
within the industry. The Group has introduced an employee share plan to align the interests of the 
broader workforce with those of shareholders.

Formal feedback channels for employees include the annual satisfaction survey, appraisal 
programme and during the induction and exit processes. We use the results to make changes to the 
way we work, improving the level of employee engagement and satisfaction. 

The Group has hired a Talent Acquisition Manager who has introduced and improved systems for 
recruitment and on-boarding and the Group’s attrition rates have decreased. In addition, the Group 
has begun to formalise succession planning, starting with the members of the Operating Board. 
Taking recruitment and retention as a whole, we believe this risk has decreased.

40

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

Change in 
level of risk 
from prior 
year

Risk 
remained  
the same

Risk

Description and mitigation

OPERATIONAL
IT SECURITY

A breach of IT security, unauthorised copying or software piracy could result in loss of business  
and reputational damage for the Group, as well as associated negative financial impacts to revenue 
and costs. 

Unauthorised copying of the Group’s own intellectual property games, or games produced by the 
Group for which the Group may be entitled to revenue-based royalties, could have an adverse effect 
on the Group’s ability to generate revenues and profits. Complete protection cannot be guaranteed, 
and an IT security breach could cause significant disruption to the Group’s operations.

Mitigating activities
Our project work is protected by copy protection technology intended to prevent piracy. 

We conduct robust testing on our systems and software, including penetration testing by external 
consultants. The implementation of action plans that arise from the results of testing is monitored 
by the Board. 

Disaster recovery plans have been developed to ensure the business can recover from any 
interruptions with minimal impact. 

OPERATIONAL
STABILITY OF  
IT SYSTEMS

Due to the Group’s high dependence on its IT systems and infrastructure, any failure, disruption or 
damage to the network or systems could lead to significant business interruption. Disruption and 
inability to conduct “business as usual” could lead to reputational damage, financial losses and the 
inability of the Group to generate revenues going forward. 

Risk 
remained  
the same

Mitigating activities
We have an experienced and dedicated IT team, and use external consultants where we need to, 
ensuring we have a good balance of skills and experience in the team. 

Back-up servers are used, and server disaster recovery plans are in place to provide data 
resilience. Infrastructure is regularly monitored and updated by the IT team. 

Business continuity plans are in place for our main operations, including plans being developed at a 
Studio and project level.

FINANCIAL
DEVELOPMENT 
WORK PRIOR  
TO CONTRACT

As part of business generation activity, work is sometimes completed in advance of a formal 
contract being in place with the customer. While this is common practice in the industry, it creates 
the risk that costs attributable to the development work cannot be recovered if the contract does 
not materialise or the scope of the contract renders some of the work obsolete. This would have an 
adverse impact on profit generation for the Group. 

New risk

Mitigating activities 
The Group has implemented a new contract approval process. The Group has good relationships 
with publishers and a strong track record of contracts moving into the production phase. 

The Strategic Report, which includes the Chairman’s statement, the Chief Executive’s review, the Group’s business model and strategy, 
the Group financial review and the Principal Risks and Uncertainties, was approved by the Board and signed on its behalf by:

Carl Cavers
20 April 2020

Sumo Group plc  Annual Report & Accounts 2019

41

Governance 

DELIVERING 
LONG TERM 
VALUE 
GROWTH 

The Board remains committed to effective corporate governance 
as the basis for delivering long-term value growth and for meeting 
shareholder expectations for proper leadership and oversight of 
the business. As the Chairman of the Board, I am responsible for 
corporate governance within the Group and the Board is 
committed to maintaining a sound ethical culture that feeds our 
risk management and decision making. We believe that having 
good corporate governance is the best way to pursue medium to 
long-term success for Sumo Group plc and our stakeholders. To 
this end, since our IPO in 2017, we have adopted the code published 
by the Quoted Companies Alliance (QCA code) as our benchmark 
for governance matters and believe that we are in full compliance 
at the date of this report.

My role as Chairman of the Board remains separate to, and 
independent of, that of the Chief Executive and we both have clearly 
defined responsibilities. These, along with the terms of reference 
for all the Committees of the Board, can be found on the Investor 
Relations section of the Sumo Group plc website. 

This section of the annual report outlines how we have applied the 
principles of the QCA code during the year. We will review and 
update our approach as the Group continues to grow and will 
update the Corporate Governance statement in the AIM rule 26 
section of the Company’s website. 

Additional information is contained in the Directors’ statement in 
respect of Section 172 of the Companies Act on pages 32 to 36.

Ian Livingstone 
Chairman 
20 April 2020

42

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Strategic
Report

Governance

Financial 
Statements

QCA CODE PRINCIPLES

Principle 01
Establish a strategy and business model which promote long-term value for shareholders

Our strategy and business model are discussed in the Chief 
Executive’s review on pages 22 to 27.

Our growth targets will principally be achieved through: 
•  The organic growth of our contracted development  

The Company provides creative and development services to the 
video games and entertainment industries, delivering full-
service visual and development solutions. We work with some of 
the largest video game producers in the world on long-term, 
high-value contracts, as well as launching our own smaller, 
independent games. 

fees model 

•  Targeted acquisitions aimed at bringing on board talent and 

intellectual property to grow the Sumo group. 

Principle 02
Seek to understand and meet shareholder needs and expectations

The Group is committed to engaging with our shareholders to 
ensure that our strategy and business model are understood. 
The Board believes that the disclosures in this Annual Report 
provide the information necessary for shareholders to assess 
the Company’s performance, business model and strategy. 

The Executive Directors of the company are in frequent contact 
with the Company’s shareholders and brief the Board on 
shareholder issues. In 2019 we held investor roadshows and 
briefings, hosted investor days at our Sheffield Studios and held 
frequent one to one meetings and calls with investors and 
potential investors. 

The Company’s largest shareholder is Perwyn Bidco (UK) 
Limited. Under the terms of the Relationship Agreement entered 
into at the time of the Company’s admission to AIM, Perwyn has 
the right for an observer to attend Board meetings.

The Chief Executive Officer and Chief Financial Officer are 
primarily responsible for contact with our shareholders. To 
request any meetings or ask questions please contact 
investors@sumogroupplc.com.

Any reports from analysts that refer to the Company or cover the 
video games sector are circulated to the Board to support their 
understanding of the views of the investment community. 

Zeus as the Company’s joint broker and Belvedere as financial 
PR advisers provide both attributable and anonymised feedback 
directly to the Board from shareholder meetings and events 
such as the investor day. An update on investor sentiment and 
shareholding changes is provided at every Board meeting. 

The Chairman and the other non-executive directors will always 
make themselves available to meet shareholders. The Annual 
General Meeting (AGM) is also an opportunity for dialogue 
between the directors and our shareholders. At the 2019 AGM, 
all resolutions proposed by the Board were passed by 
shareholders.

The business to be conducted at the 2020 AGM is set out in a 
separate Notice of Annual General Meeting. 

Sumo Group plc  Annual Report & Accounts 2019

43

Governance 

Principle 03
Take into account wider stakeholder and social responsibilities and their implications for long-term success

The Board recognises that the long-term success of the Group 
relies on our customers and employees. Engaging with these key 
stakeholders strengthens our relationships and helps us make 
better business decisions to deliver our commitments. The 
Board received regular updates on wider stakeholder 
engagement feedback and closely monitors and reviews the 
results of the annual Best Companies Employee Engagement 
survey. 

The Directors’ statement under Section 172 of the Companies 
Act on pages 32 to 36 contains information about engagement 
with stakeholders in addition to investors, clients and employees.

Employees

Without our dedicated and skilled employees we would not be 
able to operate at the level that we do, and as a result we are 
committed to employee engagement and making changes based 
on the feedback received to continue to develop Sumo Group as a 
great place to work. 

Employees are given many opportunities to provide feedback 
through our employee engagement survey, the annual appraisal 
process and the twice-yearly roadshows carried out by the 
Operating Board. 

Over the past year we have: 
•  Continued to promote share plans that allow our employees 

to become shareholders of the business 

•  Invested considerable resources in a number of our studios to 

improve the working environment

•  Continued the work of our Diversity Steering Group aimed at 

increasing diversity within the Company and the wider 
industry

•  Completed our annual employee engagement survey to keep 
informed on the major issues that our employees want us to 
change

•  Hosted two company-wide road shows with our Operating 

Board giving employees the opportunity to ask questions and 
raise issues

Clients 

The Group is in regular dialogue with existing and potential 
clients at all levels in order to understand and respond to their 
current and future requirements. 

44

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Report

Governance

Financial 
Statements

Principle 04
Embed effective risk management, considering both opportunities and threats, throughout the organisation

Risk

As described in the letter from the Chairman of the Audit and 
Risk Committee on page 52 to 53 of these accounts, the Board is 
committed to ensuring that risk management is embedded 
within the business and is part of the way we work. 

Internal control 

The Board has ultimate responsibility for the Group’s system of 
internal control and reviewing its effectiveness. However, there 
are inherent limitations in any system of internal control and 
accordingly even the most effective system can provide only 
reasonable, and not absolute assurance against material 
misstatement or loss. The Board considers that the internal 
controls in place are appropriate for the size, complexity and risk 
profile of the Group. The principal elements of the Group’s 
internal control system include:

•  Preparation and approval of budgets and regular monitoring 

of actual performance against budget

•  Detailed monthly reporting of performance against budget

•  Continually updated profitability and cashflow forecasts to 
reflect actual performance and revised outlook as the year 
progresses

•  A Group Internal Auditor focussing on risk-based audits and 
with a direct reporting line to the Chairman of the Audit and 
Risk Committee

•  Strengthened finance function that has implemented 

additional processes, policies and systems that enhance the 
financial and operational control environment

•  Risks assessments on important areas such as the Criminal 

Finances Act

•  A risk register that is maintained by the Group Internal Auditor 
and reviewed quarterly by the Operating Board and twice 
yearly by the Audit and Risk Committee

•  Close management of the day-to-day activities of the group by 

•  A treasury policy that is reviewed annually by the Board.

the Executive Directors

Principle 05
Maintain the board as a well-functioning, balanced team led by the chair

The composition of our Board is detailed on pages 48 to 49 of 
these accounts. 

to enable it to discharge its duties and responsibilities effectively. 
All Directors are encouraged to use their independent judgement 
and to challenge all matters, whether strategic or operational. 

Part of the role of the Board’s Nomination Committee is to keep 
the composition of the Board under review as the Company’s 
business evolves. The Board is satisfied that it has a suitable 
balance between independence and knowledge of the Company 

During the year, the Board conducted an assessment of its 
performance and more detail is provided below.

Sumo Group plc  Annual Report & Accounts 2019

45

Governance 

Principle 06
Ensure that between them the directors have the necessary up-to-date experience, skills and capabilities

Directors details and biographies are on pages 48 to 49. The 
Board considers that they have sufficient skills and experience to 
execute their duties and responsibilities effectively. 

As part of the 2018 Board performance assessment, each Board 
member provided information on their individual skills and 
experience in areas relevant to the Group’s business. This 
exercise indicated a high level of capability and also provided 
insight on additional areas that could form part of the 
specification for any future appointees to the Board. The 
assessment identified the desirability for additional industry and 
operational experience on the Board. As a result of this, Paul 
Porter joined the board as Chief Operating Officer in April 2019.

The Board receives regular and timely information on the 
Group’s operational and financial performance. Relevant 
information is circulated to the Directors in advance of meetings. 
All Directors have access to the advice and services of the 
Company Secretary who is responsible for ensuring that the 
Board procedures are followed, and that applicable rules and 
regulations are complied with. All Directors are allowed to 
obtain independent advice in furtherance of their duties, if 
necessary, at the Company’s expense. 

On appointment, Directors new to the Group will receive a full 
and tailored induction. 

Principle 07
Evaluate Board performance based on clear and relevant objectives, seeking continuous improvement

The Board carried out its second performance assessment 
towards the end of the year. This process was similar to that 
used in 2018, which was designed by a third-party consultant 
with considerable experience of Board reviews and tailored to 
the Group’s specific circumstances. It comprised:

•  A questionnaire completed by every Board member and the 
Company Secretary covering Board and Board Committee 
structure, processes, agendas and priorities. The questions 
also sought each Board member’s assessment of their 
individual performance and allowed members to give 
feedback on each other. 

•  A Board discussion facilitated by the Company Secretary of 

the outputs of the questionnaire and skills matrix

The process identified a number of actions that the Board 
believes will contribute to improving performance, and these will 
be implemented during 2020 (to the extent not already in place by 
the end of 2019), including:

•  Ensuring greater focus in Board meetings on developments 

within the video games industry and on the games created by 
the business

•  Facilitate more contact between the Board and the members 

of the Operating Board

•  Continue the work of the Nomination Committee in ensuring 
that there is robust succession planning in place for senior 
roles 

•  Consider whether the number of Board meetings held each 
year creates the right balance between governance and 
strategy setting an operation execution.

Principle 08
Promote a culture that is based on ethical values and behaviours

The Board aims to lead by example in this area and do what is in 
the best interests of the Group. The processes in place by which 
it makes decisions and that are documented in the terms of 
reference for its committees; the requirement for regular 
disclosure of other interests and the Company’s share dealing 
code all require high standards of behaviour. 

The Company’s employment policies, such as those applying to 
Whistleblowing and Anti-bribery and Corruption, assist in 
embedding a culture of ethical behaviour. The Board is also 
supportive of the community and charitable projects undertaken 
by the business that are described in the Section 172 statement 
on pages 32 to 36.

46

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Strategic
Report

Governance

Financial 
Statements

Principle 09

Maintain governance structures and processes that are fit for purpose and support good decision-making by the board

The Board currently meets at least 8 times each year in 
accordance with its scheduled meeting calendar. This schedule 
may be supplemented by additional meetings as and when 
required. The attendance by each Board member at scheduled 
meetings is shown in the Board biographies on pages 48 to 49. 

The Board and its committees receive appropriate and timely 
information prior to each meeting; a formal agenda is produced 
for each meeting, and Board and Committee papers are 
distributed several days before meetings take place. 

The Board makes decisions for the Group through a formal 
schedule of matters reserved for its decision. Any specific 
actions arising are agreed by the Board or relevant Committee 
and then followed up by the Company’s management. 

Board Committees

The Board is supported by the Audit and Risk, Nomination and 
Remuneration committees. Each committee has access to such 
resources, information and advice as it deems necessary, at the 
cost of the Company, to enable the committee to discharge its 
duties. 

A detailed report of the composition, responsibilities and key 
activities of the Audit and Risk Committee is set out in the Audit 
and Risk Committee Report and for the Remuneration 
Committee in the Directors’ Remuneration Report.

The Nomination Committee is chaired by Ian Livingstone, and its 
primary purpose is to identify and nominate, for the approval of 
the Board, candidates to fill board vacancies as and when they 
arise. The Nomination Committee meets as required, and at 
least once a year. Michael Sherwin and Andrea Dunstan are the 
other members of the Nomination Committee. The Committee 
has terms of reference in place which have been formally 
approved by the Board.

The Nomination Committee also reviews the structure, size, 
diversity and composition of the Board and makes 
recommendations concerning the annual re-appointment of any 
Non-Executive Director and the identification and nomination of 
new Directors. The Committee will retain external search and 
selection consultants as appropriate.

During the year the Nominations Committee was involved in the 
appointment of Ian Livingstone as Chairman of the Board in 
September 2019 and Paul Porter, co-founder of Sumo Digital,  
as a Director in April 2019. 

Operating Board

To monitor operational performance across the group and 
ensure effective decision-making, an Operating Board has been 
established. Details of membership of this board is set out in this 
Annual Report. The Operating Board typically meets shortly 
before each PLC Board meeting to ensure that executives are 
able to provide the most up to date information to the PLC Board.

Principle 10

Communicate how the company is governed and is performing by maintaining a dialogue with shareholders and other relevant 
stakeholders 

Communicating to stakeholders

The Board communicates with shareholders through the Annual 
Report and Accounts, full-year and half-year announcements, 
the Annual General Meeting (AGM) and one-to-one meetings 
with large existing or potential new shareholders. A range  
of corporate information (including all the Company 
announcements and presentations) is also available to 
shareholders, investors and the public on our corporate website, 
www.sumogroupplc.com.

Company performance information is communicated with 
employees through the internal newsletter and the Operating 
Board roadshows, within the limitations imposed by adherence 
to the Company’s public company disclosure obligations.

Sumo Group plc  Annual Report & Accounts 2019

47

Board of Directors

PROVEN CAPABILITY

NC

AC

NC

RC

IAN LIVINGSTONE CBE

CARL CAVERS

Non-Executive Chairman  
of the Board (70)

Co founder & 
Chief Executive Officer (52)

Appointment date:
November 2017

Appointment date:
November 2017

ANDREA DUNSTAN

Independent Non- 
Executive Director (60)

Appointment date:
September 2018

Experience:
45 years in the games industry. Co-founder 
and former Joint Managing Director of Games 
Workshop; former Executive Chairman of 
Eidos plc; former Chairman of Playdemic Ltd.

External appointments:
Ian holds non-executive roles with industry 
body UKIE and with not-for-profit 
organisations National Citizen Service Trust, 
Aspriations Academies Trust, Creative 
England and the Livingstone Foundation.  
He is a non-executive director of a number of 
independent video games businesses Midoki, 
Antstream, Flavourworks, Fusebox, Playmob 
and The Secret Police. Ian is also a founding 
partner of Hiro Capital LLP.

Skills brought to the Board:
Industry knowledge and experience, strategy

Sector experience:
Games industry development and publishing, 
strategy, acquisitions, business models and 
funding

Experience:
Co-founder of Sumo Digital in 2003, growing 
the business before a trade sale to Foundation 
9. Carl then led a management buy-out with 
Northedge Capital in 2014, followed by a 
secondary buy-out with Perwyn in 2016.  
This was followed by the flotation of Sumo 
Group plc on AIM in 2017. Carl received TIGA’s 
coveted Most Outstanding Individual Award in 
2015 and he holds an honorary doctorate from 
Sheffield Hallam University

External appointments:
Board member of TIGA

Skills brought to the Board:
Business leadership, strategy, M&A,  
organic growth, client relationships,  
contracts and negotiations

Sector experience:
Over 25 years extensive experience in the video 
games industry having held senior roles 
previously at Gremlin Interactive and 
Infogrames.

Number of Board meetings
attended: 8

Number of Board meetings
attended: 8

Number of Remuneration
Committee meetings attended: 4*

Number of Audit and Risk 
Committee meetings: 2*

Number of Nomination Committee
meetings attended: 2

*  Attended prior to becoming  

Chairman of the Board

Experience:
Four years as Chief People Officer for Premier 
Farnell plc until January 2017. Prior to this, 
Andrea worked as an executive HR Director for 
numerous quoted companies, including 
Wincanton plc, AstraZeneca plc and Barclays 
Bank plc.

External appointments:
•  Non-executive director and chair of 

Remuneration Committee of Macfarlane 
Group plc

•  Non-executive director and chair of 

Remuneration Committee of TI Fluid 
Systems plc

•  Executive Council member and Chair of 
Remuneration Committee of Salford 
University

Skills brought to the Board:
HR strategy, organisational development, 
remuneration 

Sector experience:
Distribution and logistics, pharmaceuticals, 
finance

Number of Board meetings
attended: 8

Number of Remuneration
Committee meetings attended: 7

Number of Audit and Risk  
Committee meetings: 4

Number of Nomination Committee
meetings attended: 2

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Financial 
Statements

AC

NC

RC

Audit Committee

Nominations
Committee

Remuneration
Committee

Chair of Committee

AC

NC

RC

MICHAEL SHERWIN

Independent Non- 
Executive Director (61)

Appointment date:
December 2017

Experience:
Nine years as Chief Financial Officer of Vertu 
Motors plc (until March 2019). Extensive retail, 
transactional and public market experience, 
including nine years as Group Finance Director 
of Games Workshop PLC and three years as a 
non-executive director of Plusnet plc, an AIM 
listed internet service provider. Michael 
qualified as a chartered accountant with Price 
Waterhouse where he held positions in the UK, 
Paris and Sydney

External appointments:
•  Non-executive director of Williams Motor 

Co. (Holdings) Limited

Skills brought to the Board:
Financial reporting, corporate governance, 
investor relations, M&A

Sector experience:
Consumer goods, internet service provider, 
motor vehicle

Number of Board meetings
attended: 8

Number of Remuneration
Committee meetings attended: 7

Number of Audit and Risk  
Committee meetings: 4

Number of Nomination Committee
meetings attended: 2

DAVID WILTON

Chief Financial Officer (57)

Appointment date:
November 2017

Experience:
Big four qualified chartered accountant with 
more than 30 years post qualification 
experience as CFO, Non-Executive Director 
and Consultant after many years in corporate 
finance, primarily in mid cap M&A with 
Rothschilds. David has held roles in both plc 
and private equity backed companies including 
as Group Finance Director of WYG plc and as 
Non-Executive Director and Chair of the Audit 
Committee of Sweett Group plc

External appointments:
•  None

Skills brought to the Board:
Financial management, M&A and investor 
relations

Sector experience:
Broad range with focus on  
people/professional services

Number of Board meetings
attended: 8

PAUL PORTER

Co founder and Chief 
Operating Officer (48)

Appointment date:
April 2019

Experience:
Paul has over 25 years’ experience in 
developing video games and co-founded Sumo 
Digital in 2003. He started his career as a 
self-taught programmer and released his first 
game in 1991. Prior to founding Sumo Digital, 
Paul was Studio Head for Infogrames Sheffield 
and Head of Core Technology at Gremlin 
Interactive. He was appointed Chief Operating 
Officer of Sumo Group plc in April 2019. Prior 
to this he was Managing Director of  
Sumo Digital 

External appointments:
•  None

Skills brought to the Board:
Video games development, business 
leadership, client relationships and 
negotiations 

Sector experience:
Extensive experience in the video games 
industry

Number of Board meetings
attended: 6*

*  Attended all meetings held after appointment to  

the Board

Sumo Group plc  Annual Report & Accounts 2019

49

Operating Board

PROVEN MANAGEMENT POTENTIAL

1

CARL CAVERS
Co founder & 
Chief Executive Officer (52)

2

DAVID WILTON
Chief Financial Officer (57)

3

PAUL PORTER
Co founder & 
Chief Operating Officer (48)

1

7

2

8

3

9

4  ANDY STEWART
Group Director of Finance (37)

Joining date:
October 2018

Experience:
Andy has held a number of senior 
finance positions in the technology 
and telecommunications sectors, 
including FTSE listed businesses 
such as Experian and BT and also 
three years as the Financial 
Controller at Plusnet. He started his 
career at PwC, qualifying as a 
chartered accountant in 2008.  
The majority of his nine years at  
PwC was spent in its M&A Advisory 
practice, delivering complex financial 
due diligence projects to an array  
of different clients and sectors. His 
time at PwC also included two years 
in its Madrid office, working on 
pan-European and global deals

Skills brought to the Board:
Finance operations, control and 
governance, financial insight and 
reporting, M&A (due diligence  
and integration)

Sector experience
Technology, telecommunications,
professional services

5  STEVEN WEBB
General Counsel and Company 
Secretary (57)
Joining date:
December 2017

Experience:
After qualifying as a solicitor with 
Norton Rose, Steven spent a number 
of years in private practice 
specialising in corporate and 
commercial law, before moving to his 
first Company Secretary role with 
Kalon Group plc in 1994. He became 
Company Secretary and General 
Counsel of Yorkshire Water plc (later 
re-named Kelda Group plc) in 1997 
and spent 16 years in the same role at 
Premier Farnell plc from 2000. 
Steven was also a member of the 
Board of Governors of Leeds Beckett 
University for six years, including 
time as Deputy Chairman and 
Chairman

Skills brought to the Board:
Corporate governance, M&A (UK, US, 
Germany, India, China), commercial 
negotiation, strategy development

Sector experience
Manufacturing, utility, distribution

6  STEVE SHREEVES
Group Director of IT (50)

Joining date:
September 2018

Experience:
Following his first role programming 
Computer Numerical Controlled 
manufacturing equipment, Steve 
served in the Royal Air Force for 12 
years as an Electronics Technician 
working on everything from airfield 
radars to satellite communications 
After leaving the RAF he joined 
Premier Farnell as a network 
engineer and, over 18 years there, 
progressed to Global Head of IT 
Operations, leading a team of 
approximately 100 IT staff across  
the world

Skills brought to the Board:
Strong technical background in  
all elements of IT, experience in 
management of global teams and  
IT strategy definition and 
implementation

Sector experience
Armed forces, distribution

7  TIM WILSON
Managing Director – 
Atomhawk (39)
Joining date:
February 2015

Experience:
Having graduated from Warwick 
University, Tim had an 11 year  
career in the Marketing and 
Communications sector, holding 
account management and planning 
roles working for brands including 
Virgin Money, Vodafone, Natural 
History Museum and World Rowing. 
He joined Atomhawk as Head of 
Operations in 2015, playing a key role 
in the expansion of the studio’s 
growth of headcount, revenue and 
international footprint. He was 
appointed as Managing Director in 
September 2018 and oversees the 
Atomhawk studios in Gateshead  
and Vancouver

Skills brought to the Board:
Strategy development, brand 
planning, operational management, 
agency-model experience, M&A

Sector experience
Video games, retail, tourism, leisure, 
sport, finance, B-2-B

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Financial 
Statements

12 DARREN MILLS
Co founder & Director of 
Excellence & Integration (50)
Joining date:
May 2003

Experience:
Darren has 25 years’ experience in 
developing video games, including 
co-founding Sumo Digital in 2003. 
Darren started his career in the TV 
industry and moved over to the 
games industry in 1995 starting  
at Gremlin in Sheffield in the Art 
department and rising to Studio Art 
Director for Infogrames Sheffield 
House. After co-founding Sumo in 
2003 Darren took on the Art Director 
role for the studio and founded the 
Pune Studio in India in 2007.  
He was appointed Studio Director of 
the Sheffield Studio in January 2016 
and began his current role in 
February 2020.

Skills brought to the Board:
Video Games Development, Business 
Leadership, Client Relationships and 
Studio Growth & Development.

Sector experience:
Extensive experience in the video 
games industry

4

5

6

10

11

12

8  DEAN TROTMAN
Commercial Director (44)

Joining date:
January 2019

Experience:
Dean began his Games Industry 
career fresh from University, joining 
Codemasters Software as 
Acquisitions Manager in 1997. This 
was followed by 14 years as 
Commercial Director at SEGA 
Europe, responsible for introducing 
multiple new partnerships, projects, 
licences, and content as well as the 
best-practice porting of high-profile 
Japanese IP

Skills brought to the Board:
Developer and Publisher Relations, 
Commercial Negotiation, Franchise 
Development, Games Publishing

Sector experience
Gaming industry

9  GARY DUNN
Managing Director –  
Sumo Digital (51)
Joining date:
October 2017

10 RICHARD IGGO
Marketing Director (47)

11 KAREN MCLOUGHLIN
Group Director of HR (48)

Joining date:
November 2018

Joining date:
May 2005

Experience:
After a 12 year career in 
Telecomunications, Gary joined the 
games industry in 2002, becoming 
Executive Producer for the Colin 
McRae Rally Franchise, being 
promoted to the Codemasters board 
after only three months, Gary was 
responsible for all internal and 
external development. Gary joined 
SEGA in 2005, and led the integration 
of both Creative Assembly and Sports 
Interactive into the company, notably 
growing the former from 60 to 300 
staff. Gary returned to Codemasters 
in 2013, running the development for 
the company once more, including 
the F1 and DiRT Franchises. Gary ran 
his own Consulting practice for three 
years before joining Sumo

Skills brought to the Board:
Game development leadership, 
acquisition and integration of games 
companies, games publishing

Sector experience
Telecommunications, video games

Experience:
Richard has over 20 years of games 
industry experience, having begun his 
career with Virgin Retail in 1994 
before moving to Gremlin Interactive 
in 1998. From there, he progressed to 
Infogrames, relocating from the UK 
to the United States in order to 
manage Epic Games’ Unreal brand. 
He then built and executed successful 
marketing strategies for other US 
employers including Telltale Games. 
After 17 years away, Richard returned 
to the UK having worked on some of 
the world’s biggest entertainment 
properties to lead Sumo’s global 
marketing and PR activity in support 
of recruitment, brand awareness and 
self-published games. 

Skills brought to the Board:
Corporate and consumer 
communications, marketing strategy 
development and execution, branding

Sector experience
Marketing, PR, publishing, 
manufacturing, digital distribution

Experience:
Karen began her career in the video 
games industry in 1996 at Gremlin 
Interactive, where she gained 
extensive experience in a gaming and 
software development environment. 
In 2005, as Sumo Digital was 
expanding, Karen joined as Office 
Manager in Sheffield. In 2011, she 
was promoted to HR Manager for 
Sumo Digital, moving into her current 
role of Group Director of HR in 
January 2018. Karen is a CIPD 
qualified HR professional.

Skills brought to the Board:
HR leadership, acquisition, 
integration, TUPE transfer, 
organisational change, employee 
relations, talent management

Sector experience
Public sector, video game 
development

Sumo Group plc  Annual Report & Accounts 2019

51

Governance 

AUDIT AND RISK COMMITTEE REPORT

Key responsibilities 
The terms of reference of the Committee are available on the 
Sumo Group plc Investor Relations website. In accordance with 
these, the Committee is required, amongst other things, to: 

•  Monitor the integrity of the financial statements of the Group 

and external announcements of the results

•  Advise on the clarity of disclosures and information contained in 

the Annual Report and Accounts 

•  Ensure compliance with applicable accounting standards and 

review the consistency of methodology applied

•  Review the adequacy and effectiveness of the Group’s internal 

controls and risk management system

•  Oversee the relationship with the external auditors, reviewing 

their performance and independence, and advising the Board on 
their appointment and remuneration

•  Consider the effectiveness of the Group’s internal audit function 
and monitor management responsiveness to their findings and 
recommendations 

The Committee reports to the Board on all of these matters. The 
key work undertaken by the Committee during the year under 
review and up to the date of this Annual Report is detailed below. 

Internal audit 
Following the recruitment of a Group Internal Auditor in June 2018 
the function is now embedded within the Group and improvements 
have been made in establishing a formal policy framework, in 
particular for the management and approval of Group expenditure, 
as well as a three-year audit plan. The internal audit programme in 
place supports the introduction and improvement of key controls 
and policies. During the year an Internal Audit visit was performed 
in Pune, India, to validate the internal control environment in this 
important, but remote, Group studio. 

Internal control and risk management 
The Audit and Risk Committee supports the Board in reviewing the 
risk management methodology and the effectiveness of internal 
control. 

This year the Group has strengthened the approach to risk 
assessment and monitoring, including regular reviews of the risk 
register and continuing with quarterly Operating Board risk review 
meetings. The direct engagement of the Operating Board has been 
a key area of progress, ensuring that the “tone from the top” on 
matters of risk is appropriately framed. This is coordinated by the 
Group Internal Auditor who reports on principal risks and 
mitigation actions to the Committee. 

Dear shareholder, 

I am pleased to present the Audit and Risk Committee Report 
describing our work during the past year. Following the 
Committee’s establishment in December 2017, we have had a 
successful second year that saw improvements in the Group’s risk 
management activities and the re-naming of the Committee as the 
Audit and Risk Committee to reflect the importance of its role in 
monitoring and managing risk. 

Committee Governance 
The Audit and Risk Committee consists of two independent 
non-executive directors and I chair the Committee as one of the 
independent non-executive directors. I am a qualified chartered 
accountant and was the Chief Financial Officer of another listed 
company until my retirement in March 2019.

The other independent non-executive director also has 
considerable experience in senior operational roles and is deemed 
to have the necessary ability and experience to understand 
financial statements. 

The Committee meets at least four times a year. Additionally, 
private meetings are held with the external auditor and the Group 
Internal Auditor at which management are not present. 

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Financial 
Statements

External audit 
The Audit and Risk Committee makes recommendations to the 
Board regarding the appointment and remuneration of the Group’s 
external auditor and satisfies itself that they maintain their 
independence regardless of any non-audit work performed by 
them. The Committee reviews its formal policy governing the 
performance of non-audit work annually. Following this review, 
during the year the Committee determined that the auditor should 
not provide taxation advisory services to the Group and Deloitte 
LLP were appointed to provide tax advice. The auditor is permitted 
to provide non-audit services which are not, and are not perceived 
to be, in conflict with auditor independence, providing it has the 
skill, competence and integrity to carry out the work and is 
considered to be the most appropriate to undertake such work in 
the best interests of the Group. All assignments are monitored by 
the Committee, and a summary of all fees paid to the auditor is set 
out in Note 10 on page 90 of these financial statements. The 
external auditor reports to the Committee on actions taken to 
comply with professional and regulatory requirements in this 
regard. The Company’s previous auditor, Grant Thornton, provided 
taxation advisory services during the year. The cumulative 
expenditure on these, and any other non-audit services provided 
was monitored by the Committee, in addition to the Committee 
receiving confirmation from Grant Thornton regarding the 
application of their professional independence safeguards.

The respective responsibilities of the Directors and external 
auditor in connection with the Group financial statements are 
explained in the Statement of Directors’ Responsibilities and the 
Auditor’s Report. Details of services provided by and fees payable 
to the auditor are shown in Note 10 to the Group financial 
statements.

Whilst the Audit and Risk Committee has not adopted a formal 
policy in respect of the rotation of the external auditor, during the 
year the Committee performed a thorough review of the Group’s 
current and future requirements from its auditor. In September 
2019 the Group appointed Ernst & Young LLP as the new external 
auditor following a tender process led by the Committee. There is 
an active, ongoing dialogue between the Committee and the 
external auditor to ensure that there is a clear roadmap of actions 
to improve the effectiveness and efficiency of the external audit 
process. 

Significant reporting issues and judgements
At the request of the Board, the Audit and Risk Committee 
considered whether the 2019 Annual Report was fair, balanced and 
understandable and whether it provided the necessary information 
for shareholders to assess the Group’s performance, business 
model and strategy. The Committee was satisfied that, taken as a 
whole, the 2019 Annual Report is fair, balanced and 
understandable.

The Audit and Risk Committee assesses whether suitable 
accounting policies have been adopted and whether appropriate 
estimates and judgements have been made by management. The 
Committee also reviews accounting papers prepared by 
management, and reviews reports by the external auditor. The 
significant reporting matters and judgements the Committee 
considered during the year included:

•  The appropriateness of the Group’s approach to the application 
of IFRS 15 (Revenue recognition) to its portfolio of customer 
contracts. The Committee considered and reviewed the key 
financial assumptions underpinning the reporting of revenue, 
with particular emphasis on contracts entered into or renewed 
around the 31 December year-end, and royalty income. The 
Committee was satisfied that the treatment of revenue was 
compliant with IFRS 15 and was applied consistently across the 
Group’s contractual income (see the Financial Review and Note 
2 to the financial statements). 

•  The accounting presentation of Video Games Tax Relief Credits 

within direct costs. The Committee reviewed the Group’s 
ongoing treatment of these receipts, and continues to be of the 
opinion that this approach best reflects the substance and 
nature of these Credits.

•  Accounting for the acquisition of Red Kite Games Limited. The 
Committee reviewed the accounting for the acquisition during 
the year and satisfied itself regarding the associated 
disclosures.

•  The application of IFRS 16 ‘Leases’. The Committee reviewed 
the key financial assumptions underpinning the impact of the 
adoption of IFRS 16 and the associated disclosures (see Note 28 
to the financial statements).

•  Testing of goodwill and other intangible assets for impairment. 
The Committee reviewed the assumptions and calculations 
underlying the impairment review and was satisfied that no 
impairment is appropriate (see Note 13 to the financial 
statements).

•  Accounting for taxation. The Committee reviewed the 

corporation tax accounting, including the recoverability of 
deferred tax balances, and the associated disclosures (see 
Notes 11 and 21 to the financial statements). 

•  Accounting for share based payments. The Committee reviewed 
and confirmed the assumptions underlying the accounting for 
share based payments.

In March 2020, after the period-end and during the preparation of 
these financial statements, the COVID-19 global pandemic began. 
The Committee was immediately consulted concerning the Group’s 
operational response to the outbreak, in particular the 
establishment of home-working throughout the business, and it 
considered the IT and other risks associated with this move and the 
mitigation actions put in place. 

The Committee also considered the FCA request, issued in March 
2020, for the postponement of the issue of preliminary financial 
statements as a result of the COVID-19 outbreak. The Committee 
worked alongside the executive team and the Group’s auditor and 
other advisers to ensure that the final stages of the Group audit 
were comprehensively completed, and to review the assessment of 
the consequences of the disruption on current trading. The 
Committee reviewed and challenged the Group’s revised going 
concern assessment and associated disclosures within the basis of 
preparation note to the financial statements.

Michael Sherwin
Chair of the Audit and Risk Committee 
20 April 2020

Sumo Group plc  Annual Report & Accounts 2019

53

Governance 

DIRECTORS’ REMUNERATION REPORT

During the year FIT Remuneration Consultants (“FIT”) provided the 
Committee with external remuneration advice, including on all 
aspects of remuneration policy for Executive Directors. FIT also 
provided advice to the Company in relation to a review of Executive 
incentive plans. The Remuneration Committee is satisfied that the 
advice received was objective and independent. FIT received a fee 
of £30,907 plus VAT for their advice during the year to 31 December 
2019. FIT is a member of the Remuneration Consultants Group and 
the voluntary code of conduct of that body is designed to ensure 
objective and independent advice is given to remuneration 
committees.

Our performance in 2019
As summarised in the Chairman’s statement, 2019 was another 
successful year for the Group, both in terms of delivering the 
expected financial results and progressing on strategic targets. 
This is reflected in the pay out-turns below. The Group has also 
grown significantly during the year and has ambitious plans to 
continue to do so in an industry in which competition for key talent 
is intensifying. The Committee has taken these factors into account 
in its approach to Executive remuneration.

Key pay out-turns for 2019
Each of the Executive Directors received an annual bonus based on 
financial and strategic measures described in more detail later in 
this report. During the year, David Wilton exercised the option over 
500,000 shares granted to him at the time of the Company’s IPO.

Looking forward to 2020
The key terms of the remuneration policy are set out on pages 55 
to 61 and the key components of Executive packages are 
summarised as follows:
•  Base salary, pension and benefits positioned competitively to 

the market in which the Company operates. 

•  Annual bonus – an annual bonus with performance criteria 

based on a mixture of profit-based and personal objectives as 
set by the Remuneration Committee.

•  Long-term incentive plan (LTIP) – share-based awards with 
three-year performance criteria. Following the review of 
Executive incentive plans carried out by the Committee, it is 
intended to commence annual LTIP awards during 2020 as an 
important retention mechanism.

I do hope that this Report clearly explains our approach to 
remuneration and enables you to appreciate how it underpins our 
business growth strategy.

Dear shareholder,

I am pleased to present the Directors’ Remuneration Report for the 
year ended 31 December 2019.

I chair the Remuneration Committee as an Independent Non-
Executive Director and Michael Sherwin, who is also an 
independent Non-Executive Director, is the other member of the 
Committee. We are supported by Steven Webb as Company 
Secretary.

The aim of this report is to provide shareholders with information 
to understand our remuneration strategy and its linkage to the 
Group’s financial performance. 

In preparing the report, we have taken account of the guidance 
issued by the Quoted Companies Alliance (“QCA”), as the Company 
has chosen to apply the Corporate Governance Code published by 
the QCA.

Responsibilities
The Committee’s terms of reference are to review the performance 
of the Executive Directors and of the members of the Operating 
Board and determine their terms and conditions of service, 
including their short and long-term rewards, having due regard to 
the interests of shareholders and to any risks that might arise to 
the Company. In doing so, the Committee will have regard to the 
position of employees across the Group.

The Remuneration Committee met seven times during the year 
and has six meetings scheduled for 2020.

Andrea Dunstan
Chair of the Remuneration Committee
20 April 2020

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Governance

Financial 
Statements

As it is listed on AIM, the Company is not required to provide all of the information included in this Report. However, in the interests of 
transparency this has been included as a voluntary disclosure. The Report is unaudited.

Our overall remuneration policy is to:

Be consistent and principled

•  maintain a consistent Executive compensation strategy, based 

on clear principles and objectives

Link pay to strategy

•  support the Company’s strategy and its execution

Align with shareholders’ interests

•  closely align executive reward with shareholder returns

Be competitive

Link pay to performance

Reflect the internal landscape

And be clear

It has these elements:
Fixed

Variable based on performance

•  ensure that the organisation can attract, motivate and retain 
high-calibre talent to enable it to compete successfully in an 
international market

•  provide the opportunity for executives and other colleagues to 
receive competitive rewards for performance, aligned to the 
sustained success of the overall Group, paying what is 
commensurate with achieving these aims

•  operate broadly-based incentives to recognise talented 

performers throughout the Group and take account of pay and 
conditions for all employees in the Group when setting 
Executive remuneration

•  the Committee has regard to pay structures across the wider 
Group when setting the remuneration policy for Executive 
Directors. In particular, the general base salary increase for 
the broader workforce is considered when determining the 
annual salary review for the Executive Directors. While 
participation in the Group’s long-term incentive plans is limited 
to those employees considered to have the greatest potential 
to influence overall levels of performance, the Group 
encourages equity ownership at all levels through our use of a 
tax-advantaged Share Incentive Plan (“SIP”)

•  be easy to understand and supported by clear communication

•  Salary

•  Benefits

•  Pension or pension allowance

•  Annual bonus

•  Long-term incentive plan

Sumo Group plc  Annual Report & Accounts 2019

55

Governance 

DIRECTORS’ REMUNERATION REPORT 
DIRECTORS’ REMUNERATION REPORT 
CONTINUED
CONTINUED

The table below provides more detail on the key features of our remuneration policy and how it will operate in 2020:

Element

Policy

Purpose and link to strategy

To provide an appropriate level of fixed cash 
income to recruit and retain talent through the 
provision of competitively positioned base 
salaries. It is critical to the success of the 
business that it can recruit talented individuals at 
all levels.

BASE SALARY

Positioned competitively in line with the market.

The Committee reviewed the salaries of the 
Executive Directors’ during March 2020 and 
considered increases that the Committee believed 
were appropriate and recognised strong 
performance by the business and the individuals 
since IPO. As part of this review, the Committee took 
account of the evolving senior talent landscape in the 
sector, as evidenced by recent hires of senior 
managers brought into the Group.

With effect from 1 April 2020, Executive Directors’ 
salaries are therefore as follows:

•  CEO £300,000 (2019/20: £270,000)

•  COO £252,000 (2019/20: £220,000)

•  CFO £239,000 (2019/20: £220,000) 

However, subsequent to this review, as part of the 
Company’s overall response to COVID-19, the 
Executive Directors offered to defer implementation 
of the agreed increases until a later point in 2020. 
The date of change to the new 2020 salaries from 
those for the prior year will be reported in the next 
Directors’ Remuneration Report, to be published  
in 2021.

DISCRETIONARY  
ANNUAL BONUS

Maximum opportunity for Executive Directors is 
100% of base salary.

•  Performance is measured over one financial year.

•  Weightings and targets are reviewed and set at 

the start of each financial year.

•  For 2020, 70% of the bonus will be based on 

pre-bonus Adjusted EBITDA performance with 
the remaining 30% based on the achievement of 
strategic objectives.

•  Malus and clawback provisions apply in the  

case of:

•  a material misstatement resulting in an 

adjustment in the audited accounts of the 
Group or any Group company; or

•  action or conduct, which, in the reasonable 

opinion of the Board, amounts to fraud or gross 
misconduct.

Designed to motivate Executive Directors to 
focus on annual goals and milestones which are 
consistent with the Group’s longer-term strategic 
aims. Forms part of the significant weighting of 
overall remuneration to variable elements with 
stretching performance measures.

Payment is dependent on achieving profitable 
growth and strategic objectives that are essential 
to deliver the strategy.

As part of its normal overall assessment of the 
business before confirming any bonus payments 
for the year, the Remuneration Committee will 
consider the success of the steps taken by our 
executive team in relation to the current 
COVID-19 pandemic.

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Financial 
Statements

Element

Policy

Purpose and link to strategy

LONG-TERM 
INCENTIVE  
PLAN (LTIP)

•  As disclosed in the Admission Document, a 
nil-cost option was granted to the CFO on 
Admission over 500,000 shares and this was 
exercised in June 2019

To ensure that the CFO, who had joined the 
Company shortly before Admission, has a 
significant interest in the Company’s 
performance aligned with shareholders.

•  Our Executive Directors received awards at or 
shortly after IPO which have the performance 
conditions listed on page 60 to 61. Going forwards, 
the Committee intends to make regular, annual 
awards under the LTIP.

•  Annual LTIP awards to Executive Directors will be 

made automatically each year on the fourth 
dealing day following announcement of annual 
results, using the average of share prices for the 
preceding three dealing days to calculate the 
number of award shares

•  In 2020, the Committee intends to make awards 

over shares worth 100% of salary to the Executive 
Directors (reflecting the agreed new salaries 
from 1 April 2020), which will vest subject to 
absolute TSR growth over a three-year period, 
with a threshold of 10% cumulative annual 
growth (at which 20% of any award will vest) and 
full vesting at a cumulative annual growth rate of 
30%.

•  Malus and clawback provisions apply in the case 

of:

•  a material misstatement resulting in an 

adjustment in the audited accounts of the 
Group or any Group company; or

•  action or conduct, which, in the reasonable 

opinion of the Board, amounts to fraud or gross 
misconduct.

•  Executive Directors are entitled to receive 

pension contributions from the Company which 
are equal to 5% of the base salary (in line with the 
range of 3-5% available to other employees) 
delivered as:

•  money purchase benefits; or

•  a cash equivalent

Not included as salary for the purposes of  
annual bonus or LTIP awards.

Aligns the interests of the Executive Directors 
with shareholders over the long-term.

Incentivises delivery of stretching financial 
targets that will provide value to shareholders.

Acts as a retention mechanism for key talent.

Further element of variable pay with stretching 
performance measures.

To recruit and retain the right people to deliver 
the strategy.

PENSION

Sumo Group plc  Annual Report & Accounts 2019

57

Governance 

DIRECTORS’ REMUNERATION REPORT 
CONTINUED

Element

Policy

Purpose and link to strategy

BENEFITS

TERMINATION

The Executives are entitled to a standard Director 
benefits package including a car allowance, private 
medical expenses insurance and life assurance 
cover. Executive Directors can also participate in the 
SIP on the same basis as other employees.

Information on the service contracts for Executive 
Directors and letters of appointment for Non-
Executive Directors is provided below.

On a termination, the Company would be obliged to 
meet its contractual obligations, but would apply a 
robust approach to the relevant individual mitigating 
any losses.

To recruit and retain the right people to deliver 
the strategy.

Honour contractual commitments while not 
paying more than is necessary.

58

Sumo Group plc  Annual Report & Accounts 2019

Recruitment remuneration arrangements
When hiring a new Executive Director, the Committee will set the 
director’s ongoing remuneration in a manner consistent with the 
policy described above. To facilitate the hiring of candidates of the 
appropriate calibre required, the Committee may make an award 
to ‘buy-out’ variable remuneration arrangements forfeited on 
leaving a previous employer. In doing so, the Committee will take 
account of relevant factors including the form of award, any 
performance conditions and the time over which the award would 
have vested. Recruitment awards will normally be liable to 
forfeiture or ‘clawback’ on early departure.

Appropriate costs and support will be covered if the recruitment 
requires relocation of the individual.

Communication with Shareholders
The Remuneration Committee is committed to an ongoing dialogue 
with shareholders and will seek the views of significant 
shareholders when formulating and implementing any changes to 
the remuneration policy, including when any major changes are 
being made to remuneration arrangements. The Remuneration 
Committee Chair will be available to answer questions from 
shareholders regarding remuneration at the Company’s Annual 
General Meeting.

Executive Director contracts and loss of office payments
Both the CEO and CFO entered into service agreements on 
15 December 2017, which became effective upon Admission. The 
COO entered into a new service agreement on 8 April 2019 to 
coincide with his appointment as a director. The agreements 
require a notice period of one year from the Company and from the 
Executive. It is the Committee’s intention that any future service 
contracts will be subject to similar notice periods.

Other than payment of salary and benefits in lieu of notice, the 
Directors’ service agreements and letters of appointment do not 
provide for benefits on termination of employment.
Outstanding awards made under the LTIP would normally lapse on 
an Executive leaving employment. However, there are specific 
rules of the plan dealing with the treatment of awards on leaving. 
In summary, if an Executive were a ‘good leaver’, he or she may be 
entitled to retain his or her award, although, for unvested awards:
•  the number of shares under an award may be reduced to reflect 
any unexpired performance period (referred to as pro rating); 
and

•  the award would normally remain subject to any applicable 

performance conditions.

A ‘good leaver’ is someone who leaves by reason of injury, 
disability, redundancy, on the sale or transfer out of the Group of 
his or her employing business, on retirement with the agreement 
of the Committee or in other special circumstances at the 
Committee’s discretion. Someone dying in service would also be a 
good leaver, with their personal representatives assuming their 
rights in respect of their awards. 

Strategic
Report

Governance

Financial 
Statements

Terms and conditions for Non-Executive Directors
Non-Executive Directors do not have service contracts but 
appointment letters setting out their terms of appointment. Ian 
Livingstone was appointed on 20 November 2017 and Michael 
Sherwin on 21 December 2017. Andrea Dunstan was appointed on 
24 September 2018. The appointments may be terminated on one 
month’s notice by either party.

The Board considers that Andrea Dunstan and Michael Sherwin 
are independent Non-Executive Directors.

The Non-Executive Directors receive an annual base fee reflecting 
their respective time commitments and do not receive any benefits 
in addition to their fees, nor are they eligible to participate in any 
pension, bonus or share-based incentive arrangements.
The table of emoluments on page 60 shows the fees received by 
each Non-Executive Director for the year. 

The fees to be paid to Chairman and Non-Executive Directors in 
2020 are as follows:
•  Ian Livingstone - £98,000

•  Michael Sherwin - £50,000 (representing £45,000 base fees plus 

a £5,000 fee as Senior Independent Director)

•  Andrea Dunstan - £45,000

These fee levels are considered appropriate by the Board  
and reflect:
•  An increase from 2019 levels in line with the normal  
percentage increase for employee salaries at Sumo 

•  A consolidation of taxable expenses which were previously  
paid separately (and which will not be paid going forwards)

•  Each of our two remaining independent Non-Executive 

Directors chairing major Board committees (for which separate 
fees are not paid)

•  The importance of the Senior Independent Director role  

at Sumo. 

Sumo Group plc  Annual Report & Accounts 2019

59

Governance 

DIRECTORS’ REMUNERATION REPORT 
CONTINUED

Directors’ remuneration

Name of Director

C Cavers
D Wilton
P Porter*
Non-Executive
K Beaty
I Livingstone
M Sherwin
A Dunstan

Aggregate

Fees/basic salary 
(2018)
£’000

263 (240)
217 (194)
165 (n/a)

80** (95)
69 (56)
42 (40)
42 (11***)

878 (636)

Benefits 
(2018)
£’000

19 (19)
15 (13)
22 (n/a)

–
–
–
–

Benefits 
(2018)
£’000

173 (180)
141 (157)
106 (n/a)

–
–
–
–

56 (32)

420 (337)

LTIP
£’000

–
–
–

–
–
–
–

–

Pension
(2018)
£’000

13 (11)
11 (9)
8 (n/a)

–
–
–
–

2019
total
£’000

468
384
301

80
69
42
42

2018
total
£’000

450
373
n/a

95
56
40
11

32 (20)

1,386

1,025

*  Part-year only – appointed April 2019
**  Part-year only – retired from Board September 2019
*** Part-year only – appointed September 2018.

Annual bonus plan
The table below summarises performance and outturns for the Executive Directors under the 2019 Annual bonus. The maximum bonus 
opportunity for 2019 was 100% of base salary.

Threshold

Target

Maximum

Actual

Outturn

Adjusted 
pre- bonus 
EBITDA  
(70% of max)

Strategic 
objectives (30% 
of maximum)

£11.2m*

£17.6m

£20.8m

£17m

60% of maximum

See commentary 

below

74.0% of maximum

Carl Cavers

Paul Porter

David Wilton

64% of salary

64% of salary

64% of salary

* Any payments for performance below Adjusted EBITDA target require Remuneration Committee judgement

The strategic objectives set for the Annual bonus plan were aligned with the four strategic priorities: deliver and expand; new strategic 
partners; Own-IP and acquisitions, with equal weighting applied to each area. As noted earlier in this Annual Report, the company has 
grown significantly during the year, has acquired new clients, made significant progress on exploiting its own intellectual property and 
has established an acquisition approach that has led to Red Kite Games joining the group. The bonus payments referred to above reflect 
this excellent performance.

Long-term incentive plan (LTIP)
The tables below summarise the awards made to Executive Directors under the plan

Nil-cost awards with no performance conditions as at 31 December 2019

Award date

D Wilton
21 December 2017

Interest as at 
31/12/18

Granted in  
the year

Vesting in  
the year

Lapsed in  
the year

Exercised in 
the year

Interest as at 
31/12/19

Vesting period 
ending

500,000

–

500,000

–

500,000

– 21 June 2019

The share price at the date of exercise was 140.69 pence per share, creating a gain on exercise of £703,450

60

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

Nil-cost awards with performance conditions as at 31 December 2019

Award date

C Cavers
9 March 2018

P Porter
9 March 2018

D Wilton

9 March 2018

Interest as at 
31/12/18

Granted in the 
 year

Vesting in the 
year

Lapsed in the 
year

Exercised in 
the year

Interest as at 
31/12/19

Vesting period ending

1,200,000

873,435

885,000

–

–

–

–

–

–

–

–

–

– 1,200,000

31 December 2020

–

–

873,435

31 December 2020

885,000

31 December 2020

Performance conditions

2018 award (35% cumulative adjusted EPS and 65% TSR)

Cumulative adjusted EPS
Adjusted EPS, as defined in the LTIP Rules, excludes share-
based payment costs and amortisation

Cumulative adjusted EPS for the years ended 31 December 
2018, 2019 and 2020

Threshold (8.75% of maximum vesting): 17.83p

Mid-range (21% of maximum vesting): 18.77p 

Maximum: (35% of maximum vesting): 20.65p

Absolute TSR growth
Annualised growth in Total Shareholder Return

Threshold (nil vesting): 10% p.a.

Mid-range: (35% of maximum vesting) 20% p.a.

Maximum: (65% of maximum vesting) 30% p.a.

Performance attainment between the levels shown above produces payments on a pro-rata basis

The shares comprised in these awards are held in a joint ownership arrangement with the Sumo Group plc employee benefit trust.
The charge for share-based payments appears as Note 20 to the accounts.

Share Incentive Plan (SIP)
The table below summarises the shares acquired by Executive Directors under the plan as at 31 December 2019.

C Cavers

P Porter

D Wilton

Matching 
shares 
31/12/19

752

409

752

Free 
Shares
31/12/19

Partnership 
Shares 
31/12/19

200

200

200

2257

1228

2257

The value of matching shares awarded to Executive Directors in 2019 (calculated using 3-month average share prices to 31.12.19 – 159p) were:
C Cavers: £652
P Porter: £650
D Wilton: £652

Sumo Group plc  Annual Report & Accounts 2019

61

Governance 

DIRECTORS’ REPORT
FOR THE YEAR ENDED 31 DECEMBER 2019

The Directors present their report together with the audited Group 
financial statements of the Parent Company (the ‘Company’) and 
the Group for the year ended 31 December 2019.

Business review and future developments
A review of the performance of the Group during the year, including 
principal risks and uncertainties, key performance indicators and 
comments on future developments, is given in the Strategic 
Report.

Results and dividends
The Group recorded revenue in the year of £49.0m (2018: £38.7m) 
and profit after tax of £7.6m (2018: £0.6m loss).
No dividends have been paid or are proposed.

Events after the balance sheet date
These are disclosed in Note 29 of the Financial Statements.

Financial risk management
Information relating to the principal risks and uncertainties of the 
Group have been included within the Strategic Report. Further 
information relating to the financial risks of the Group have been 
included within Note 23, financial risk management.

Directors and their interests
The Directors of the Company who were in office during the year 
and up to the date of signing the Group financial statements were:

• Carl Cavers

• David Wilton

• Ian Livingstone

• Michael Sherwin

• Andrea Dunstan

• Paul Porter

• Ken Beaty

appointed 20 November 2017

appointed 20 November 2017

appointed 20 November 2017

appointed 21 December 2017

appointed 24 September 2018

appointed 9 April 2019

appointed 20 November 2017, 
resigned 26 September 2019

All the current Directors will stand for election or re-election at the 
forthcoming AGM.

The Directors who held office during the year and as at 
31 December 2019 had the following interests in the Ordinary 
Shares of the Company:

Name of Director

Carl Cavers
Paul Porter 
David Wilton*
Ian Livingstone
Michael Sherwin
Andrea Dunstan

Number

4,650,116
4,503,924
335,709
2,153,287
20,000
20,000

*   The interests of David Wilton in Ordinary Shares set out above include his interests in 

19,000 Ordinary Shares held in the name of his wife.

62

Sumo Group plc  Annual Report & Accounts 2019

In addition to the interests in Ordinary Shares shown above, the 
Group operates a long-term incentive plan (the ‘LTIP’) for senior 
executives, under which awards may be granted over shares in the 
Company. The maximum number of Ordinary Shares which could 
be issued to Directors in the future under such awards at 
31 December 2019 is shown below:

Name of Director

Carl Cavers
David Wilton
Paul Porter

Number

1,200,000
885,000
873,435

The market price of the Company’s shares at the end of the 
financial year was 181.50 p (on 31 December 2018: 118.5 p) and the 
range of market prices during the year was between 122.50p and 
182.00p.

Directors’ indemnities and insurance
The Company has made qualifying third-party indemnity provisions 
for the benefit of the Directors, which were in force from their 
dates of appointment and up to the date of this report.

Significant shareholdings
As at 20 April 2020, the Company has been advised, in accordance 
with the Disclosure and Transparency Rules of the Financial 
Conduct Authority, or was made aware through the IPO process of 
the following notifiable interests in 3% or more of its voting rights:

Perwyn Bidco (UK) Limited

26,170,961

17.38%

Mount Emei Investment Limited (Tencent) 15,000,000

BlackRock Inc

Swedbank Robur Fonder AB

Liontrust Investment Partners LLP

Premier Miton Group plc

Schroder Investment Management

Aghoco 1337 Limited (as Trustee of the 
Sumo Group plc Employee Benefit Trust)

14,395,963

9,028,477

8,000,000

7,584,602

6,500,000

9.88%

9.49%

5.95%

5.27%

4.99%

4.28%

4,618,735

3.04%

Employees
The Group regularly provides employees with information on 
matters of concern to them, consulting them or their 
representatives regularly, so that their views can be taken into 
account when making decisions that are likely to affect their 
interests. Employee involvement in the Group is encouraged, as 
achieving a common awareness on the part of all employees of the 
financial and economic factors affecting the Group plays a major 
role in its performance.

The Group recognises its responsibility to employ disabled persons 
in suitable employment and gives full and fair consideration to 
such persons, including any employee who becomes disabled, 
having regard to their particular aptitudes and abilities. Where 
practicable, disabled employees are treated equally with all other 
employees in respect of their eligibility for training, career 
development and promotion.

Strategic
Report

Governance

Financial 
Statements

Share capital and voting
The Company has one class of equity share, namely 0.01p Ordinary 
Shares. The shares have equal voting rights and there are no 
special rights or restrictions attaching to any of them or their 
transfer to other persons. The rights and obligations attaching to 
these shares are governed by the Companies Act 2006 and the 
Company’s Articles.

Appointment and replacement of Directors and changes 
to constitution
Rules governing the appointment and replacement of Directors, 
and those relating to the amendment of the Company’s Articles  
of Association, are contained within those Articles of Association,  
a copy of which is located on the Company’s website  
(www.sumogroupplc.com).

Notice of Annual General Meeting
A Notice of AGM, with explanatory notes, is made available to all 
shareholders.

Corporate governance
The Group’s statement on Corporate Governance can be found in 
the Corporate Governance section of this Annual Report which is 
incorporated by reference and forms part of this Directors’ Report 
and on the Company’s website.

Going concern basis 
The Group’s business activities, together with the factors likely to 
affect its future development, performance and position, are set 
out in the Group financial review, together with the financial 
position of the Group, its cash flows, liquidity position and 
borrowing facilities including projected compliance with covenants. 
Financial projections have been prepared to December 2022 which 
show positive earnings and cash flow generation and project 
compliance with banking covenants at each testing date. 

Since these projections were prepared, the COVID-19 situation has 
created an unprecedented and constantly changing challenge to all 
businesses. The process of monitoring the impact of the pandemic 
on the Group’s financial performance and liquidity is ongoing. The 
Group has applied sensitivities to its financial projections based on 
all reasonably possible downside scenarios to illustrate the 
potential impact from a loss of efficiency in the Group’s production 
process during home working, a loss of capacity from staff being 
unable to work due to sickness and constraints in the Group’s 
ability to grow headcount or onboard new clients during 2020 
outside of those already contracted. This process included a 
reverse ‘stress test’ used to inform downside testing which 
identified the break point in the Group’s liquidity. Whilst the 
sensitivities applied do show an expected downside impact on the 
group’s financial performance in future periods, in all scenarios 
modelled the Group maintains a robust balance sheet and liquidity 
position.

Furthermore, on 24th March 2020 the Group drew down from its 
existing revolving credit facility £10 million, repayable on 
30 November 2022, as an extra safeguard to support the Group’s 
liquidity position and medium-term growth plans in light of the 
ongoing pandemic.

Accordingly, the Directors have a reasonable expectation that the 
Company and the Group have adequate resources to continue in 
operational existence for the foreseeable future and they have 
adopted the going concern basis of accounting in preparing the 
annual Group financial statements.

Forward-looking statements
This Annual Report contains forward-looking statements that 
involve risk and uncertainties. The Group’s actual results could 
differ materially from those estimated or anticipated in the 
forward-looking statements as a result of many factors. 
Information contained in this Annual Report and Accounts relating 
to the Company should not be relied upon as a guide to future 
performance.

Disclosure of information to auditor
The Directors of the Company at the date of the approval of this 
report confirm that:

•  so far as each Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and
•  each Director has taken all the steps that they ought to have 

taken as a Director to make themselves aware of any relevant 
audit information and to establish that the Company’s auditor is 
aware of that information.

Independent auditor
Ernst & Young LLP were appointed as independent auditor on 
2 September 2019 following the resignation of Grant Thornton LLP.

The auditor, Ernst & Young LLP, have indicated their willingness to 
continue in office and a resolution concerning their reappointment 
will be proposed at the AGM.

By order of the Board

Steven Webb
Company Secretary
20 April 2020

Sumo Group plc  Annual Report & Accounts 2019

63

 
Governance 

STATEMENT OF DIRECTORS’ 
RESPONSIBILITIES

The directors are responsible for preparing the Directors’ Report 
and the financial statements in accordance with applicable law and 
regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
have prepared the consolidated financial statements in accordance 
with International Financial Reporting Standards (IFRSs) as 
adopted by the European Union and the parent company financial 
statements in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards and 
applicable law, including FRS 101 ‘Reduced Disclosure 
Framework’). Under company law the Directors must not approve 
the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs and profit or loss of the 
company and group for that period. In preparing these financial 
statements, the Directors are required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are reasonable 

and prudent;

•  state whether applicable IFRSs as adopted by the European 
Union or United Kingdom Generally Accepted Accounting 
Practice have been followed, subject to any material departures 
disclosed and explained in the financial statements;

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the company will 
continue in business. 

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the company and enable them to ensure that 
the financial statements comply with the Companies Act 2006. 
They are also responsible for safeguarding the assets of the 
company and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the company’s 
website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ 
from legislation in other jurisdictions.

Steven Webb
Company Secretary
Sumo Group plc
Unit 32 Jessops Riverside
Brightside Lane
Sheffield
S9 2RX

Registered number: 11071913
20 April 2020

64

Sumo Group plc  Annual Report & Accounts 2019

 
Financial Statements

Strategic
Report

Governance

Financial 
Statements

INDEPENDENT AUDITOR’S REPORT 

to the members of Sumo Group plc

Opinion
In our opinion:
•  Sumo Group plc’s group financial statements and parent company financial statements (the “financial statements”) give a true and 
fair view of the state of the group’s and of the parent company’s affairs as at 31 December 2019 and of the group’s profit for the year 
then ended;

•  the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; 
•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of Sumo Group plc which comprise:

Group

Parent company

Consolidated income statement for the year ended 
31 December 2019

Consolidated statement of comprehensive income for the  
year ended 31 December 2019

Consolidated balance sheet as at 31 December 2019

Consolidated statement of changes in equity for the  
year ended 31 December 2019

Consolidated cash flow statement for the year ended 
31 December 2019

Related notes 1 to 30 to the financial statements, including a 
summary of significant accounting policies

Balance sheet as at 31 December 2019

Statement of changes in equity for the year ended 31 December 2019

Related notes 1 to 8 to the financial statements including a summary of 
significant accounting policies

The financial reporting framework that has been applied in the preparation of the group financial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting framework that has been 
applied in the preparation of the parent company financial statements is applicable law and United Kingdom Accounting Standards, 
including FRS 101 “Reduced Disclosure Framework” (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our 
report below. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our 
other ethical responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:
•  the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or
•  the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about 
the group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at least twelve 
months from the date when the financial statements are authorised for issue.

Sumo Group plc  Annual Report & Accounts 2019

65

Financial Statements

INDEPENDENT AUDITOR’S REPORT CONTINUED

to the members of Sumo Group plc

Overview of our audit approach

Key audit matters

•  Consideration of the potential impact of COVID-19 on Going Concern
•  Recognition of contract revenue
•  Accounting treatment for Video Games Tax Relief (VGTR) credits

Audit scope

•  We performed an audit of the complete financial information of 4 components and audit procedures on specific 

balances for a further 2 components.

•  The components where we performed full or specific audit procedures accounted for 99% of Group profit before 

tax and exceptional items, 99% of Revenue and 99% of Total assets.

Materiality

•  Overall group materiality of £380,000 which represents 5% of Group profit before tax and exceptional items

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we 
identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial 
statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

Key observations communicated to the 
Audit Committee 

We reported to the Audit 
Committee that, based on our 
testing performed we believed 
that the going concern 
assumption adopted in the 2019 
financial statements remains 
appropriate after considering 
the Directors’ base case 
updated for COVID-19 and the 
results of reverse stress 
testing.

We confirmed that the  
Directors disclosure in Note 2 
appropriately describes both 
the risks associated with 
Sumo’s ability to continue to 
operate as a going concern  
and Note 29 describes events 
arising in the post balance 
sheet period.

Risk

Our response to the risk

Consideration of the potential 
impact of COVID-19 on Going 
Concern 
The Group’s Annual Report and 
Accounts are prepared on the going 
concern basis. This basis is 
dependent on a number of factors, 
including the Group’s financial 
performance, the Group’s continued 
access to bank borrowing facilities 
and the Group’s ability to continue to 
operate within its facility limits and 
financial covenants.

The COVID-19 pandemic is of an 
unprecedented scale and has 
severely impacted the UK economy. 
There is a significant degree of 
uncertainty about the further spread 
of the virus and it’s continuing 
impact upon the Group.

The Directors have concluded that 
no material uncertainty over Going 
Concern exists as even under their 
most severe stress test there is 
sufficient liquidity and no projected 
breach of covenants.

Refer to the Audit Committee Report 
(page 52), Basis of preparation note 2 
(page 77) and Post balance sheet event 
disclosure note 29 (page 107).

In light of the COVID-19 pandemic the audit partner and other 
senior members of the audit team spent a significant amount of 
time performing the following procedures:
•  We obtained from management their latest financial models 
that support the Board’s assessment and conclusions with 
respect to the statement of Going Concern. 

•  We discussed with management the critical estimates and 
judgements applied in their latest financial models so we 
could understand and challenge the rationale for the factors 
incorporated into these financial models and the sensitivities 
applied as a result of COVID-19. 

•  We inspected the financial models provided to assess their 
consistency with our understanding of the operations of the 
group and tested the mathematical integrity of the models. 

•  We agreed any key assumptions including visibility of 

development revenue to underlying supporting information 
and fact patterns where and as appropriate whilst 
considering any contra indicators.

•  We subjected the financial models to additional stress testing 
to confirm the Board have considered a balanced range of 
outcomes in their assessment of the potential impact of 
COVID-19 on the group. This included a reverse stress test.
•  We considered the appropriateness of the disclosures made 

by the Group in respect to the potential impact of COVID-19 on 
the current and future operations of the group as a non-
adjusting post balance sheet event. We draw attention to the 
basis of preparation disclosures in Note 2 of the financial 
statements, which describe the economic and social 
disruption the group is facing as a result of COVID-19 and how 
the directors remain satisfied that the going concern basis is 
appropriate and note 29 which describes the potential impact 
of this post balance sheet event.

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Financial 
Statements

Key observations communicated to the 
Audit Committee 

Based on procedures 
performed, we did not identify 
any evidence of material 
misstatement in the revenue 
recognised in the year in 
accordance with IFRS 15.

Risk

Our response to the risk

Inappropriate revenue recognition
The Group has reported revenues of 
£49.0m (FY18: £38.7m).

Walkthrough of controls
We performed walkthroughs of each significant class of revenue 
transactions and assessed the design effectiveness of 
management’s key controls.

We assessed revenue recognition as 
a fraud risk as revenue forms the 
basis for certain of the Group’s key 
performance indicators including 
Adjusted EBITDA performance, both 
in external communications and for 
management incentives.

We identified two specific risks of 
fraud and error in respect of 
inappropriate revenue recognition 
given the long-term nature of the 
Group’s contracts as follows:
•  Inappropriate timing of 

recognition of revenue, including 
estimation of stage of completion 
of long-term development 
contracts

•  Inappropriate measurement of 

variable consideration in respect 
of royalty income

Refer to the Audit Committee Report 
(page 52); Accounting policies (page 
77); and Note 4 of the Consolidated 
Financial Statements (page 86)

Inappropriate timing of recognition of revenue, including 
estimation of stage of completion of long-term development 
contracts
We evaluated management’s determination of whether the 
nature of the Group’s contracts results in the provision of a good 
or service at a point in time or over a contractual term through 
review of a sample of contracts.

For products and services where revenue is earned over a 
contractual term, we tested a sample of transactions to ensure 
the amount of revenue recognised in the year and the amount 
accrued or deferred at the balance sheet date were accurately 
calculated based on progress of the contract against milestones 
and challenge of the cost to complete.

Inappropriate measurement of variable consideration in 
respect of royalty income
We evaluated management’s accounting policy for variable 
consideration for consistency against the requirements of 
IFRS 15.

We challenged the key assumptions in estimating the level of 
variable consideration recognised.

Management Override
We performed certain specific journal entry testing procedures 
at full and specific scope locations to address the risk of 
management override, including testing to identify unusual, new 
or significant transactions or contractual terms.

Disclosure
We also considered the adequacy of the Group’s disclosures 
relating to revenue recognition in notes 3 (critical accounting 
estimates and judgments) and note 4 (segmental reporting).

We performed full and specific scope audit procedures over this 
risk area in 5 locations, which covered 99% of the risk amount.

Sumo Group plc  Annual Report & Accounts 2019

67

Financial Statements

INDEPENDENT AUDITOR’S REPORT CONTINUED

to the members of Sumo Group plc

Key observations communicated to the 
Audit Committee 

Based on the results of our 
work, we agree with 
management’s conclusion that 
no predominant treatment 
exists for presentation VGTR 
credits and have concluded that 
management’s accounting 
policy is reasonable based on 
the requirements of IAS 20 
Government Grants and 
Disclosure of Government 
Assistance and IAS 12 Income 
Taxes.

Risk

Our response to the risk

We have walked through and assessed the appropriateness of 
the Group’s accounting treatment and challenged the 
assumptions regarding predominant treatment within the 
assessment. 

We have reviewed the disclosures in the notes to the financial 
statements and the presentation in the income statement.

The group’s accounting policy for VGTR credits is shown in Note 
2 to the financial statements and related disclosures are 
included in Note 6.

Accounting treatment for Video 
Games Tax Relief (VGTR) credits
The Group benefits from Video 
Games Tax Relief which is a creative 
industry tax relief. The income 
statement credit for 2019 is £7.4m 
(2018: £5.8m).

There is no predominant treatment 
for financial reporting of VGTR 
credits. The directors have 
determined that it is appropriate to 
present the credits in accordance 
with the requirements of IAS 20 
‘Accounting for Government Grants 
and disclosure of Government 
Assistance’ as opposed to IAS 12 
‘Income Taxes’

This is presented in the income 
statement as a reduction of 
operating costs as opposed to a 
credit in the taxation line.

Refer to the Audit Committee Report 
(page 52); Accounting policies (page 
77); and Note 6 of the Consolidated 
Financial Statements (page 89)

An overview of the scope of our audit 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for 
each entity within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take into 
account size, risk profile, the organisation of the group and effectiveness of group-wide controls and changes in the business 
environment when assessing the level of work to be performed at each entity.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative coverage 
of significant accounts in the financial statements, of the 12 reporting components of the Group, we selected 6 components covering 
entities in the UK and India which represent the principal business units within the Group.

Of the 6 components selected, we performed an audit of the complete financial information of 4 components (“full scope components”) 
which were selected based on their size or risk characteristics. For the remaining 2 components (“specific scope components”), we 
performed audit procedures on specific accounts within those components that we considered had the potential for the greatest impact 
on the significant accounts in the financial statements either because of the size of these accounts or their risk profile. 

The reporting components where we performed audit procedures accounted for 99% of the Group’s Profit before tax and exceptional 
items, 99% of the Group’s Revenue and 99% of the Group’s Total assets. For the current year, the full scope components contributed 90% 
of the Group’s Profit before tax and exceptional items, 99% of the Group’s Revenue and 97% of the Group’s Total assets. The specific 
scope components contributed 9% of the Group’s Profit before tax and exceptional items and 2% of the Group’s Total assets. The audit 
scope of these components may not have included testing of all significant accounts of the component but will have contributed to the 
coverage of significant tested for the Group.

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Governance

Financial 
Statements

Of the remaining 6 components that together represent 1% of the Group’s Profit before tax and exceptional items none are individually 
greater than 1% of the Group’s Profit before tax and exceptional items. For these components, we performed other procedures including 
analytical review to respond to any potential risks of material misstatement to the Group financial statements.

Involvement with component teams 
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of the 
components by us, as the primary audit engagement team, or by component auditors from other EY global network firms operating 
under our instruction. All of the audit procedures for full scope components were performed directly by the primary audit team. For the 1 
specific scope component, where the work was performed by component auditors, we determined the appropriate level of involvement to 
enable us to determine that sufficient audit evidence had been obtained as a basis for our opinion on the Group as a whole.

The primary team interacted regularly with the component teams where appropriate during various stages of the audit, reviewed key 
working papers and were responsible for the scope and direction of the audit process. This, together with the additional procedures 
performed at Group level, gave us appropriate evidence for our opinion on the Group financial statements.

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the audit 
and in forming our audit opinion.

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the 
economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our 
audit procedures.

We determined materiality for the Group to be £380,000, which is 5% of Profit before tax and exceptional items. We believe that 
Profit before tax and exceptional items provides us with a materiality basis that is appropriately focussed on the users of the 
financial statements.

We determined materiality for the Parent Company to be £380,000 which is the same as the Group.

• Profit before tax – £7,439k

Starting 
basis

• Exceptional items – £523k

Adjustments

• Totals – £7,962k Profit before tax and exceptional

items

Materiality

• Materiality of £380k (5% of materiality basis)

During the course of our audit, we reassessed initial materiality and no changes were required.

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the 
probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was that 
performance materiality was 50% of our planning materiality, namely £190,000. We have set performance materiality at this percentage 
due to this being our first year as auditor.

Sumo Group plc  Annual Report & Accounts 2019

69

 
Financial Statements

INDEPENDENT AUDITOR’S REPORT CONTINUED

to the members of Sumo Group plc 

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is 
undertaken based on a percentage of total performance materiality. The performance materiality set for each component is based on 
the relative scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that component. 
In the current year, the range of performance materiality allocated to components was £39,000 to £143,000.

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of £19,000, which is set at 
5% of planning materiality, as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of other 
relevant qualitative considerations in forming our opinion.

Other information 
The other information comprises the information included in the annual report set out on pages 1 to 63 other than the financial 
statements and our auditor’s report thereon. The directors are responsible for the other information.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in this 
report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 
otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are 
required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of the other information, we 
are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
•  the information given in the strategic report and the directors’ report for the financial year for which the financial statements are 

prepared is consistent with the financial statements; and 

•  the strategic report and directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the 
audit, we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, 
in our opinion:
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received 

from branches not visited by us; or

•  the parent company financial are not in agreement with the accounting records and returns; or
•  certain disclosures of directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 64, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors 
determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud 
or error. 

In preparing the financial statements, the directors are responsible for assessing the group and parent company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

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Governance

Financial 
Statements

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report 
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone 
other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

Mark Morritt 
(Senior statutory auditor)
for and on behalf of Ernst & Young LLP, Statutory Auditor
Leeds
20 April 2020

Notes:
1.  The maintenance and integrity of the Sumo group plc web site is the responsibility of the directors; the work carried out by the auditors does not involve consideration of these 

matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on the web site.

2.  Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Sumo Group plc  Annual Report & Accounts 2019

71

Financial Statements

CONSOLIDATED INCOME STATEMENT

for the year ended 31 December 2019

Revenue

Direct costs
Video Games Tax Relief

Direct costs (net)
Gross profit
Operating expenses
Operating expenses – exceptional

Operating expenses – total

Group operating Profit/(loss)
Analysed as:

Adjusted EBITDA1,2
Amortisation
Depreciation
Share-based payment charge
Investment in co-funded games expensed
Operating lease costs capitalised under IFRS 16
Exceptional items

Group operating Profit/(loss)

Finance cost
Finance income

Profit/(loss) before taxation
Taxation

Profit/(loss) for the year attributable to equity shareholders

Profit/(loss) per share (pence)
Basic
Diluted

Year ended 31 
December 2019
£’000

Note

Year ended 31 
December 2018
(Restated[2,3])
£’000

4

6

7
7

13
14

7
28
7

8
9

11

12

48,987 

(32,409)
7,350 

(25,059)
23,928 
(15,906)
(523)

(16,429)

7,499 

14,072 
(834)
(2,226)
(2,684)
(1,292)
986
(523)

7,499 

(313)
253 

7,439 
117

7,556 

5.19
5.07

38,696

(26,096)
5,803

(20,293)
18,403
(19,430)
(94)

(19,524)

(1,121)

10,236
(6,947)
(1,104)
(3,004)
(208)
–
(94)

(1,121)

(99)
311

(909)
304

(605)

(0.41)
(0.41)

Note 1:  Adjusted EBITDA, which is defined as profit before finance costs, tax, depreciation, amortisation, exceptional items, share-based payment charge, IFRS 16 impact, and the 

investment in co-funded games expensed, is a non-GAAP metric used by management and is not an IFRS disclosure. 

Note 2:  Adjusted EBITDA for the period to 31 December 2018 has been restated to exclude customer revenue included in finance income of £421,000 and to include accrued royalty not yet 

received and contingent on future sales of £250,000, in order to present comparative underlying earnings on a consistent basis with the period to 31 December 2019.

Note 3:  For 2018 the results and financial position have been restated to recognise a provision for national insurance contributions due on the future vesting of share-based payments of 
£426,000, and a corresponding deferred tax asset of £72,000. During 2019, the Directors considered their accounting policy for the recognition of these costs and elected to 
spread the costs over the vesting period of share-based payments. 

Note 4:  During the year ended 31 December 2019, the Directors reassessed their accounting policy for VGTR income which is transferred back to clients at nil margin, and concluded that 
it would be more appropriate for this income to be netted against the associated direct costs. The change in presentation reduced Direct Costs and Video Games Tax Relief for the 
year ended 31 December 2019 by £1.4m (2018: £1.1m) but had no impact on direct costs (net), gross profit, earnings or financial position.

The notes on pages 77 to 108 form part of these Group financial statements.

72

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Governance

Financial 
Statements

CONSOLIDATED STATEMENT OF 
COMPREHENSIVE INCOME

for the year ended 31 December 2019

Profit/(loss) for the year attributable to equity shareholders
Other comprehensive expense – items that will not be recycled into the P&L in future periods:
Exchange differences on retranslation of foreign operations

Total other comprehensive expense

Total comprehensive income/(expense) for the year

The notes on pages 77 to 108 form part of these Group financial statements.

Year ended 31 
December 2019
£’000

Year ended 
31 December 2018
(Restated)
£’000

7,556

(89)

(89)

7,467

(605)

(48)

(48)

(653)

Sumo Group plc  Annual Report & Accounts 2019

73

 
Financial Statements

CONSOLIDATED BALANCE SHEET

as at 31 December 2019

Non-current assets
Goodwill and other intangible assets
Property, plant and equipment
Deferred tax asset

Total non-current assets

Current assets
Trade and other receivables 
Corporation tax receivable
Cash and cash equivalents

Total current assets

Total assets

Current liabilities
Trade and other payables
Corporation tax payable

Total current liabilities

Non-current liabilities
IFRS 16 lease liabilities

Total liabilities

Net assets

Equity
Share capital
Share premium
Reverse acquisition reserve
Merger relief reserve
Foreign currency translation reserve
Own shares
Shares to be issued
Retained earnings

Total equity

Note

13
14
21

16
16
17

18

19

24
24

2019
£’000

23,975 
11,715
2,512

38,202 

23,732 
703
12,890 

37,325 

75,527 

14,246 
–

14,246 

6,524

20,770 

54,757

1,506 
41,605 
(60,623)
590 
(110)
(4,919)
1,514 
75,194 

54,757

2018
(Restated)
£’000

22,378
2,496
2,053

26,927

25,172
–
3,730

28,902

55,829

11,476
810

12,286

–

12,286

43,543

1,501
40,994
(60,623)
590
(21)
(4,919)
–
66,021

43,543

The Group financial statements on pages 72 to 108 were approved by the Board of Directors on 20 April 2020 and were signed on its 
behalf by:

Carl Cavers 
Director   

David Wilton
Director

The notes on pages 77 to 108 form part of these Group financial statements.

74

Sumo Group plc  Annual Report & Accounts 2019

 
 
 
 
 
 
Strategic
Report

Governance

Financial 
Statements

CONSOLIDATED STATEMENT OF CHANGES 
IN EQUITY

for the year ended 31 December 2019

Share
capital
£’000

Share
premium
£’000

Note

Reverse 
acquisition 
reserve
£’000

Merger relief 
reserve
£’000

Foreign 
currency 
translation 
reserve
£’000

Own shares 
£’000

Shares to 
be issued
£’000

Retained
earnings
£’000

Total
equity
£’000

Balance at 1 January 2018

1,450 36,121

(60,623)

IFRS 15 adoption impact

–

–

–

Restated balance at 1 January 2018

1,450 36,121

(60,623)

Loss for the year (Restated)
Exchange differences on retranslation 
of foreign operations

Total comprehensive expense for the 
year (Restated)

Transactions with owners:
Issue of shares in year
Reserve on issue of shares on 
acquisition of subsidiary
Share-based payment transactions
SIP share issues and SIP reserve
Acquisition of shares by the Employee 
Benefit Trust

Balance at 31 December 2018 
(Restated)

–

–

–

–

–

–

50

4,873

–
–
1

–

–
–
–

–

–

–

–

–

–
–
–

–

1,501 40,994

(60,623)

IFRS 16 adoption impact

28

–

–

–

Restated balance at 1 January 2019

1,501 40,994

(60,623)

Profit for the year
Exchange differences on retranslation 
of foreign operations

Total comprehensive expense for the 
year

Transactions with owners:
Issue of shares in year
Shares to be issued in respect of 
deferred consideration
Share-based payment transactions

27

–

–

–

 5 

 – 
 – 

–

–

–

 611 

 – 
 – 

–

–

–

 – 

 – 
 – 

–

–

–

–

–

–

–

590
–
–

–

590

–

590

–

–

–

 – 

 – 
 – 

27

–

27

–

(48)

(48)

–

–
–
–

–

–

–

–

–

–

–

–

–
–
–

(4,919)

(21)

(4,919)

–

–

(21)

(4,919)

–

(89)

(89)

 – 

 – 
 – 

–

–

–

 – 

 – 
 – 

–

–

–

–

–

–

–

–
–
–

–

–

–

–

–

–

–

64,047

41,022

(131)

(131)

63,916

40,891

(605)

(605)

–

(48)

(605)

(653)

–

4,923

–
2,711
(1)

590
2,711
–

–

(4,919)

66,021

43,543

(77)

(77)

65,944

43,466

7,556

7,556

–

(89)

7,556

7,467

 – 

 (616) 

 – 

 1,514 
 – 

 – 
2,310 

 1,514 
 2,310

Balance at 31 December 2019

1,506  41,605 

(60,623)

590 

(110)

(4,919)  1,514 

75,194

54,757 

The notes on pages 77 to 108 form part of these Group financial statements.

Sumo Group plc  Annual Report & Accounts 2019

75

Financial Statements

CONSOLIDATED CASH FLOW STATEMENT

for the year ended 31 December 2019

Profit/(loss) for the financial year
Income tax
Finance income
Finance costs

Operating profit/(loss)
Depreciation charge 
Amortisation of intangible assets 
Decrease in bad debt provision
Share-based payments charge
Decrease/(increase) in trade and other receivables
Increase/(decrease) in trade and other payables

Cash flows from operating activities
Finance income
Finance costs
Tax paid

Net cash generated from/(used in) operating activities

Cash flows from investing activities
Purchase of intangible assets
Purchase of property, plant and equipment
Acquisition of subsidiary – net of cash acquired

Net cash used in investing activities

Cash flows from financing activities
Lease payments

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at the beginning of the year
Foreign exchange

Cash and cash equivalents at the end of the year

The notes on pages 77 to 108 form part of these Group financial statements.

Year ended 
31 December 2019
£’000

Note

Year ended 
31 December 2018
(Restated)
£’000

14
13

13
14
27

7,556
(117)
(253)
313

7,499
2,226
834
(6)
2,580
1,814
1,304

16,251
9
(216)
(1,605)

14,439

(824)
(3,272)
38

(4,058)

(1,021)

(1,021)

9,360

3,730
(200)

12,890

(605)
(304)
(311)
99

(1,121)
1,104
6,947
(11)
3,004
(13,739)
(1,072)

(4,888)
311
(99)
(1,687)

(6,363)

(513)
(1,740)
1

(2,252)

–

–

(8,615)

12,424
(79)

3,730

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Report

Governance

Financial 
Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS

for the year ended 31 December 2019

1. GENERAL INFORMATION
Sumo Group plc (the ‘Company’) is registered in England and Wales as a public limited company limited by shares. The address of its 
registered office is 32 Jessops Riverside, Brightside Lane, Sheffield S9 2RX. 

The principal activity of the Company and its subsidiaries (together the ‘Group’) is that of video games development.

The Group financial statements present 12 months results for the year ended 31 December 2019, and were approved by the Directors on 
20 April 2020.

The Company financial statements are on pages 109 to 114.

2. BASIS OF PREPARATION AND ACCOUNTING POLICIES 
The Group’s principal accounting policies, all of which have been applied consistently to all the periods presented, are set out below.

Basis of preparation
The Group financial statements have been prepared in accordance with International Financial Reporting Standards as endorsed by the 
European Union (IFRS), International Financial Reporting Standards Interpretation Committee (IFRS IC) interpretations and those 
provisions of the Companies Act 2006 applicable to companies reporting under IFRS. The Group financial statements have been 
prepared on the going concern basis and on the historical cost convention modified for the revaluation of certain financial instruments.

The preparation of Group financial statements in conformity with IFRS requires the use of certain critical accounting estimates, which 
are outlined in the critical accounting estimates and judgements section of these accounting policies. It also requires management to 
exercise its judgement in the process of applying the Group’s accounting policies.

Going concern
These Group financial statements have been prepared on the going concern basis.

The business activities of the Group, its current operations and those factors likely to affect its future results and development, together 
with a description of its financial position, are described in the Chairman’s statement on page 8, the description of our business model 
and strategy on pages 12 to 21 and the Chief Executive’s review on pages 22 to 27.

The principal risks and uncertainties affecting the Group and a summary of the steps taken to mitigate these risks are described on 
pages 38 to 41.

Critical accounting assumptions and key sources of estimation uncertainty and judgement affecting the results and financial position 
disclosed in this annual report are discussed in Note 3 to the accounts.

Directors’ assessment of going concern:
The Group made a profit for the year of £7.6m, had Net Current Assets at the period end of £54.4m and a Net Cash Inflow from Operating 
Activities of £14.4m. Primarily, the Group’s day to day working capital requirements are expected to be met through existing cash 
resources and cash equivalents at the balance sheet date of £12.9m and receipts from its continuing business activities. The Group 
expects to have sufficient income and cash resources to fund operations for a period of at least 12 months from the date of the financial 
statements. The Directors have reviewed the forecasts for the years ending 31 December 2020, 31 December 2021 and 31 December 
2022 and consider the forecasts to be prudent and have assessed the impact of them on the Group's cash flow, facilities and headroom 
within its banking covenants. Furthermore, the Directors have assessed the future funding requirements of the Group and compared 
them with the level of available borrowing facilities.

COVID-19 Impact
As set out in the Directors report, sensitivities have been applied to the Group’s projections based on all reasonably possible downside 
scenarios to illustrate the potential impact from the COVID-19 pandemic, including a loss of efficiency in the Group’s production process 
during home working, a loss of capacity from staff being unable to work due to sickness and constraints in the Group’s ability to grow 
headcount or onboard new clients during 2020 outside of those already contracted. This process included a reverse ‘stress test’ used to 
inform downside testing which identified the break point in the Group’s liquidity. Whilst the sensitivities applied do show an expected 
downside impact on the group’s financial performance in future periods, in all scenarios modelled the Group maintains a robust balance 
sheet and liquidity position. The key factors supporting this are:
•  73% of forecast 2020 development revenue is contracted or near contracted;
•  The Group has significant cash reserves available to cover all reasonably foreseeable downside scenarios;

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Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

•  The Group is able to continue business operations through remote working, with encouraging early signs that project milestones can 

continue to be met with a manageable level of disruption.

•  The majority of the Group’s clients are blue chip organisations and expected to benefit from a potential increase in video games 

revenues during a period of restrictions to daily life. Therefore, the Group does not expect any credit losses on contract receivables. 

Furthermore, on 24th March 2020 the Group drew down from its existing revolving credit facility £10 million as an extra safeguard to 
support the Group’s liquidity position and medium term growth plans in light of the ongoing pandemic.

Based on this work and the measures taken to mitigate the impact of COVID-19 as set out on page 38, the Directors are satisfied that the 
Group has adequate resources to continue in operational existence for the foreseeable future, a period of not less than 12 months from 
the date of these financial statements. For this reason, they continue to adopt the going concern basis in preparing the financial 
statements.

New and amended standards and interpretations
The Group has, with effect from 1 January 2019, adopted IFRS 16. IFRS 16 ‘Leases’ replaced IAS 17 ‘Leases’ and IFRIC4 ‘determining 
whether an arrangement contains a lease’ and sets out the principles for the recognition, measurement, presentation and disclosure of 
leases and has been applied from 1 January 2019 using the modified retrospective approach. Under IFRS 16 the main difference for the 
Group is that certain leases where the Group is a lessee are recognised on the balance sheet, as both a right-of-use asset and a lease 
liability. Low value (defined as leases with an individual asset value of less than £5,000 at the date of initial recognition) and short term 
leases (those with a term of 12 months or less) were excluded from these calculations under the practical expedients allowed in the 
standard. The Group also elected to use the transition practical expedient to not reassess whether a contract is or contains a lease at 
1 January 2019. Instead, the Group applied the standard only to contracts that were previously identified as leases applying IAS 17 and 
IFRIC 4 at the date of initial application. The Group also elected to use a single discount rate to a portfolio of leases with reasonably 
similar characteristics. The right-of-use asset is depreciated in accordance with IAS 16 ‘Property, Plant and Equipment’ and the liability 
is increased for the accumulation of interest and reduced by cash lease payments. There is no impact on cashflow.

On the income statement the Group recognises a depreciation charge and an interest charge instead of a straight-line operating cost. 
This changes the timing of cost recognition on the lease, resulting in extra cost in early years of the lease, and reduced cost towards the 
end of the lease. The Group elected to exclude all short-term leases and all leases for which the underlying asset is of low value 
(as above).

The adoption of IFRS 16 resulted in the recognition of a right of use asset with a depreciated cost of £4,981,000 together with a 
corresponding financial liability of £5,245,000 as at 1 January 2019. The difference of £264,000 was debited to retained earnings as at 
1 January 2019. Offset against this, £268,000 of lease liability accruals under the previous standard IAS 17, and £96,000 of rent 
prepayments, were also credited/debited to retained earnings at that date. Further information on the impact of adoption of IFRS 16 is 
presented in Note 28. 

Several other amendments and interpretations apply for the first time in 2019, but do not have an impact on the consolidated financial 
statements of the Group. The Group has not early adopted any standards, interpretations or amendments that have been issued but are 
not yet effective.

Basis of consolidation
Subsidiaries are all entities (including structured entities) over which the Group has control. The Group controls an entity when the 
Group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power over the entity. Subsidiaries are fully consolidated from the date on which control is transferred to the Group and are 
deconsolidated from the date control ceases. Inter-company transactions, balances and unrealised gains and losses on transactions 
between Group companies are eliminated.

Revenue
Revenue arises from the provision of game development services. To determine whether to recognise revenue, the Group follows a 
5-step process as follows:
1.  Identifying the contract with a customer
2.  Identifying the performance obligations
3.  Determining the transaction price
4.  Allocating the transaction price to the performance obligations
5.  Recognising revenue when/as performance obligation(s) are satisfied

Revenue is measured at transaction price, stated net of VAT and other sales related taxes.

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2. BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED
Third party funded game development
There is generally one performance obligation with clients, being the development of a completed project or game and as such, the 
transaction price is allocated to the single distinct performance obligation. The transaction price is set out in the contract and is made up 
of fixed elements in the form of the development fee and guaranteed royalties and variable elements in the form of future royalties. At 
inception of each contract the Group begins by estimating the amount of the royalty to be received generally using the “expected value 
amount” approach. This amount is then included in the Group’s estimate of the transaction price only to the extent that it is highly 
probable that a significant reversal of revenue will not occur once any uncertainty surrounding the royalty is resolved. In making this 
assessment, the Group considers the length of the royalty period, the extent of external factors including how the publisher brings the 
game to market, expected critic scores and other expected game launches. The highly probable nature of the variable consideration is 
reviewed for each game at each reporting cycle.

As the Group’s development activity creates and enhances the game that the customer controls as the game is developed, revenue is 
recognised over time as the Group satisfies performance obligations by transferring the promised services to its clients in accordance 
with paragraph 35(b) of IFRS 15. The amount of revenue to recognise is determined based upon the input method that calculates actual 
costs incurred relative to the total budgeted costs for the project based upon a percentage of completion calculation.

Estimates of revenues, costs or the extent of progress towards completion are revised if circumstances change. Any resulting increases 
or decreases in estimated revenues or costs are reflected in profit or loss in the period in which the circumstances that give rise to the 
revision become known.

Where the original contract is modified, for example for a change to the scope or price of the contract, the nature of modification is 
considered as to whether it gives rise to a performance obligation distinct from the promises in the original contract. In cases where the 
modification gives rise to a distinct performance obligation, the modification is treated as a new contract in its own right and the 5-step 
model considered for this new contract. Where it does not, the modification is accounted for as if it was part of the original contract. The 
effect that the modifications have on the transaction price and the measure of progress towards the complete satisfaction of the 
performance obligation is recognised as an adjustment to revenue at the date of the contract modification. The adjustment to revenue is 
made on a cumulative catch-up basis.

The fixed elements of the transaction price are invoiced based upon a payment schedule. If the services rendered by the Group exceed 
the payments, a contract asset for amounts recoverable on contracts is recognised. If the payments exceed the services rendered, a 
contract liability representing advances for game development is recognised.

There is one contract at 31 December 2019 that contains a financing component where the customer receives a benefit from the Group 
financing the transfer of services to the customer, generally over a period of time extending beyond 12 months. For arrangements with a 
significant financing component the transaction price is adjusted for both the length of time between when the Group delivers the 
services and when the customer pays for those services, and the effects of the time value of money using prevailing interest rates.

When determining what rate to use, management considers the rate that would be reflected in a separate financing transaction between 
the Group and the customer at contract inception taking into account the credit characteristics of the customer.

Own-IP
The Group also creates its own concepts and IP. The accounting for Own-IP differs depending on whether the Group retains control over 
the IP or passes control over to clients.

Own-IP – Development revenues and royalties
Where the Group passes control of IP over to its client during development, fixed and variable revenues are recognised over time, 
consistent with third party-funded game development revenues.

Own-IP – Game revenues
Where the Group retains control of its own IP, during the development phase no revenue is recognised. Once the game is completed and 
launched the Group recognises the revenues as they are earned (at a point in time).

Intangible assets relating to Own-IP controlled by the Group are measured at cost and tested for impairment. Once the game is launched 
the intangible asset is amortised as the game generates revenues and is subject to review for impairment at all times.

The Group may opt to licence its Own-IP games to publishers. There is generally a single performance obligation to grant a licence over 
the developed game. The transaction price includes only fixed elements, typically in the form of a guaranteed royalty. Revenue is 

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Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

recognised at a point in time when the completed game is delivered and the customer has the right to use the asset. As the fixed element 
of the transaction price will be recognised in advance of payments being received, a contract asset will be recognised. Game revenues 
from the right to use asset will be recognised as earned, based upon the future sales of the game in accordance with paragraphs 
B63-B63B of IFRS 15.

At the point at which a contract is established with a publisher, the Own-IP intangible asset will be converted to a work in progress 
contract asset. In this scenario the asset would be derecognised at the point the game is handed over to the publisher.

EBITDA and Adjusted EBITDA
Adjusted EBITDA, which is defined as profit before finance costs, tax, depreciation, amortisation, exceptional items, share-based 
payment charge, IFRS 16 impact, and the investment in co-funded games expensed, is a non-GAAP metric used by management and is 
not an IFRS disclosure. Earnings before Interest, Taxation, Depreciation and Amortisation (EBITDA) and Adjusted EBITDA are non-GAAP 
measures used by management to assess the operating performance of the Group. Exceptional items, share-based payment charges, 
the impact of IFRS 16 adoption and the investment in co-funded games expensed are excluded from EBITDA to calculate Adjusted 
EBITDA. For further explanation and details see Note 30 and the Consolidated Income Statement.

The Directors primarily use the Adjusted EBITDA measure when making decisions about the Group’s activities. As these are non-GAAP 
measures, EBITDA and Adjusted EBITDA measures used by other entities may not be calculated in the same way and hence may not be 
directly comparable.

Foreign currency
Transactions in foreign currencies are translated into the Group entity’s functional currency at the foreign exchange rate ruling at the 
date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are translated at the 
foreign exchange rate ruling at that date. Foreign exchange differences arising on translation are recognised in profit or loss.

On consolidation, the assets and liabilities of foreign operations which have a functional currency other than sterling are translated into 
sterling at foreign exchange rates ruling at the balance sheet date. The revenues and expenses of these subsidiary undertakings are 
translated at average rates applicable in the period. All resulting exchange differences are recognised in other comprehensive income 
and documented in a separate component of equity.

Classification of instruments issued by the Group
Instruments issued by the Group are treated as equity (i.e. forming part of shareholders' funds) only to the extent that they meet the 
following two conditions:
•  they include no contractual obligations upon the Group to deliver cash or other financial assets or to exchange financial assets or 

financial liabilities with another party under conditions that are potentially unfavourable to the Group; and

•  where the instrument will or may be settled in the Company's own equity instruments, it is either a non-derivative that includes no 

obligation to deliver a variable number of the Company's own equity instruments or is a derivative that will be settled by the Company 
exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments.

Finance payments associated with financial liabilities are dealt with as part of finance expenses. Finance payments associated with 
financial instruments that are classified in equity are dividends and are recorded directly in equity.

Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of property, 
plant and equipment.

Depreciation is charged to profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, plant 
and equipment. Depreciation is provided on the following basis:

Leasehold improvements 
Fixtures and fittings 
Computer hardware 
Right of use assets 

Over period of lease
25% straight line
3 to 5 years
Over period of lease

It has been assumed that all assets will be used until the end of their economic life. Freehold land is not depreciated.

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2. BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED
Intangible assets 
All business combinations are accounted for by applying the purchase method. Goodwill represents the difference between the cost of 
the acquisition and the fair value of the net identifiable assets acquired. Identifiable intangibles are those which can be sold separately, or 
which arise from legal or contractual rights regardless of whether those rights are separable, and are initially recognised at fair value. 
Goodwill is stated at cost less any accumulated impairment losses. 

Goodwill is not amortised but is tested annually for impairment. Other intangible assets that are acquired by the Group are stated at cost 
less accumulated amortisation and accumulated impairment losses.

Computer software purchased separately, that does not form an integral part of related hardware, is capitalised at cost. Amortisation is 
charged to profit or loss on a straight-line basis over the estimated useful lives of intangible assets and is presented within operating 
expenses. Intangible assets are amortised from the date they are available for use.

The estimated useful lives, are as follows:

Customer relationships 
Customer contracts 
Software  

2 years
Over period of contract
2 years

Impairment
For goodwill that has an indefinite useful life, the recoverable amount is estimated annually. For other assets, the recoverable amount is 
only estimated when there is an indication that an impairment may have occurred. The recoverable amount is the higher of fair value less 
costs to sell and value in use.

An impairment loss is recognised whenever the carrying amount of an asset exceeds its recoverable amount. Impairment losses are 
recognised in profit or loss.

Impairment losses recognised in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill 
allocated to the cash-generating unit and then to reduce the carrying amount of the other assets in the unit on a pro rata basis. A cash 
generating unit is the smallest identifiable group of assets that generates cash inflows that are largely independent of the cash inflows 
from other assets or groups of assets.

Post-employment benefits
Obligations for contributions to defined contribution pension plans are recognised as an expense in profit or loss as incurred.

Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, 
and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material, provisions are 
determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments of the time value of 
money and, where appropriate, the risks specific to the liability.

Leases
The Group has applied IFRS 16 from 1 January 2019. At inception of a contract, the Group assesses whether a contract is, or contains, a 
lease. A contract is, or contains, a lease if the contract conveys the right to control the use of an identified asset for a period of time in 
exchange for consideration.

The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The right-of-use asset is initially 
measured at cost, which comprises the initial amount of the lease liability adjusted for any lease payments made at or before the 
commencement date, plus any initial direct costs incurred and an estimate of costs to restore the underlying asset, less any lease 
incentives received.

The right-of-use asset is subsequently depreciated using the straight-line method from the commencement date to the earlier of the end 
the end of the lease term.

If ownership of the leased asset transfers to the Group at the end of the lease term or the cost reflects the exercise of a purchase option, 
depreciation is calculated using the estimated useful life of the asset. In addition, the right-of-use asset is periodically reduced by 
impairment losses, if any, and adjusted for certain remeasurements of the lease liabilities.

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Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

Lease Liabilities
The lease liability is initially measured at the present value of lease payments that were not paid at the commencement date, discounted 
using the Group’s incremental borrowing rate.

The lease liability is measured at amortised cost using the effective interest method. In calculating the present value of lease payments, 
the Group uses its incremental borrowing rate at the lease commencement date because the interest rate implicit in the lease is not 
readily determinable. After the commencement date, the amount of lease liabilities is increased to reflect the accretion of interest and 
reduced for the lease payments made. In addition, the carrying amount of lease liabilities is remeasured if there is a modification, a 
change in the lease term, a change in the lease payments (e.g., changes to future payments resulting from a change in an index or rate 
used to determine such lease payments) or a change in the assessment of an option to purchase the underlying asset. 

If there is a remeasurement of the lease liability, a corresponding adjustment is made to the carrying amount of the right-of-use asset or 
is recorded directly in profit or loss if the carrying amount of the right of use asset is zero.

The Group presents right-of-use assets within property, plant and equipment.

The Group has elected not to recognise right-of-use assets and lease liabilities for short-term leases that have a lease term of 12 
months or less or leases for assets with a value of less than £5,000. These lease payments are expensed on a straight-line basis over the 
lease term.

Note 28 provides a disclosure of the impact of IFRS 16. 

Operating lease payments
Operating leases are leases in which substantially all the risks and rewards of ownership related to the asset are not transferred to 
the Group.

Payments made under operating leases are recognised in profit or loss on a straight-line basis over the term of the lease. Lease 
incentives received are recognised in profit or loss over the term of the lease, as an integral part of the total lease expense.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in profit or loss except to the extent that it 
relates to items recognised in other comprehensive income or directly in equity, in which case it is recognised in other comprehensive 
income or in equity, respectively.

Current tax is the expected tax payable on the taxable income for the period, using tax rates enacted or substantively enacted at the 
balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes, except to the extent that it arises on:
•  the initial recognition of goodwill where the initial recognition exemption applies;
•  the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination;
•  differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future.

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and 
liabilities, using tax rates enacted or substantively enacted at the balance sheet date. A deferred tax asset in respect of tax losses is 
recognised only to the extent that it is probable that future taxable profits will be available against which the asset can be utilised.

Video Game Tax Relief
Video Game Tax Relief has only been recognised where management believe that a tax credit will be recoverable based on their 
experience of obtaining the relevant certification and the success of similar historical claims. Such credits are recognised as part of 
direct costs in order to reflect the substance of these credits to the Group and cash flows are presented within operating activities. The 
debit is recorded on the balance sheet as “VGTR recoverable” within current assets.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. Bank borrowings that are repayable on demand and form an 
integral part of the Group's cash management are included as a component of cash and cash equivalents for the purpose only of the 
statement of cash flows.

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Financial 
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2. BASIS OF PREPARATION AND ACCOUNTING POLICIES CONTINUED
Trade and other receivables
Trade and other receivables are initially recorded at fair value and thereafter are measured at amortised cost using the effective interest 
rate. A loss allowance for expected credit losses is recognised based upon the lifetime expected credit losses. This assessment is 
performed on a collective basis considering forward-looking information. 

Financial derivatives
The Group uses derivative financial instruments to hedge its exposure to risks arising from operational activities, principally foreign 
exchange risk. In accordance with treasury policy, the Group does not hold or issue derivative financial instruments for trading purposes. 
The Group does not hedge account for these items. Any gain or loss arising from derivative financial instruments is based on changes in 
fair value, which is determined by direct reference to active market transactions or using a valuation technique where no active market 
exists. At certain times the Group has foreign currency forward contracts that fall into this category.

Trade and other payables
Trade payables are initially recorded at fair value and thereafter at amortised cost using the effective interest rate method.

Segmental reporting
The Group reports its business activities in one area: video games development, which is reported in a manner consistent with the 
internal reporting to the Board of Directors, which has been identified as the chief operating decision maker. The Board of Directors 
consists of the Executive Directors and the Non-Executive Directors. 

Exceptional costs
The Group presents as exceptional costs on the face of the income statement, those significant items of expense, which, because of their 
size, nature and infrequency of the events giving rise to them, merit separate presentation to allow shareholders to understand better 
the elements of financial performance in the period. This facilitates comparison with prior periods and trends in financial performance 
more readily. Such costs include professional fees and other costs, directly related to the purchase of businesses and to restructuring 
within the group. Further information is provided in Note 7.

Own shares
The Group holds shares in an employee benefit trust. The consideration paid for the purchase of these shares is recognised directly in 
equity. Any disposals are calculated on a weighted average method with any gain or loss being recognised through reserves.

The assets and liabilities of the Employee Benefit Trust (EBT) have been included in the Group financial statements. Any assets held by 
the EBT cease to be recognised on the group balance sheet when the assets vest unconditionally in identified beneficiaries. The cost of 
purchasing own shares held by the EBT are shown as a deduction within shareholder's equity. The proceeds from the sale of own shares 
are recognised in shareholder's equity. Neither the purchase nor sale of own shares leads to a gain or loss being recognised in the 
income statement. 

Shares to be issued
Deferred shares represent deferred consideration on the acquisition of a subsidiary and have been classified as equity instruments. The 
shares are measured at fair value through OCI. No gain or loss is recognised in profit or loss on the purchase, sale, issue or cancellation 
of the equity instruments.

Retained earnings
Retained earnings includes all current and previous periods retained profits.

Direct costs
Included within direct costs are all costs in connection with the development of games, including an allocation of studio management 
costs. Video Games Tax Relief is presented within direct costs as it is directly related to the level of expenditure incurred. See Note 6.

Share-based payments
The Group operates equity-settled share-based remuneration plans for its employees. None of the Group’s plans are cash-settled.

All goods and services received in exchange for the grant of any share-based payment are measured at their fair values using the Monte 
Carlo and Black Scholes models.

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Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

Where employees are rewarded using share-based payments, the fair value of employees’ services is determined indirectly by reference 
to the fair value of the equity instruments granted. This fair value is appraised at the grant date and excludes the impact of non-market 
vesting conditions (for example profitability and sales growth targets and performance conditions). The fair value of the options, 
appraised at the grant date, includes the impact of market based vesting conditions.

All share-based remuneration is ultimately recognised as an expense in staff costs with a corresponding credit to retained earnings. 
Where vesting periods or other vesting conditions apply, the expense is allocated over the vesting period, based on the best available 
estimate of the number of share options expected to vest. The expense or credit in the statement of profit or loss for a period represents 
the movement in cumulative expense recognised as at the beginning and end of that period.

Non-market vesting conditions are included in assumptions about the number of options that are expected to become exercisable. 
Estimates are subsequently revised if there is any indication that the number of share options expected to vest differs from previous 
estimates. Any adjustment to cumulative share-based compensation resulting from a revision is recognised in the current period. The 
number of vested options ultimately exercised by holders does not impact the expense recorded in any period. 

Upon exercise of share options, the proceeds received, net of any directly attributable transaction costs, are allocated to share capital up 
to the nominal (or par) value of the shares issued with any excess being recorded as share premium.

No expense is recognised for awards that do not ultimately vest because non-market performance and/or service conditions have not 
been met. Where awards include a market or non-vesting condition, the transactions are treated as vested irrespective of whether the 
market or non-vesting condition is satisfied, provided that all other performance and/or service conditions are satisfied.

The dilutive effect of outstanding options is reflected as additional share dilution in the computation of diluted earnings per share (further 
details are given in Note 12)

The group provides for National Insurance liabilities on the exercise of share based payments over time, using the best estimate of the 
liability at the balance sheet date.

3. CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES 
The preparation of the Group’s consolidated financial statements requires management to make judgements, estimates and 
assumptions that affect the reported amounts of revenues, expenses, assets and liabilities, and the accompanying disclosures, and the 
disclosure of contingent liabilities. Uncertainty about these assumptions and estimates could result in outcomes that require a material 
adjustment to the carrying amount of assets or liabilities affected in future periods.

Critical accounting estimates
Revenue recognition on development contracts
There are estimates made in respect of the recognition of revenue on customer contracts, including:
•  Development revenue recognised over time is determined based upon estimates on the overall contract margin and percentage of 
completion of the contract at each period end. These estimates are based on contract value, historical experience and forecasts of 
future outcomes. These include specific estimates in respect of contracts for which variations may be in the process of being 
negotiated, and so the contracts are accounted for on the basis of the best estimate of the revenue expected to be received on the 
contract, which are all expected to be resolved relatively shortly after the financial year end. A reduction of 1% of the revenue 
recognised on contracts which were not complete at 31 December 2019 (and therefore subject to these estimates) would result in a 
£397,000 reduction in revenue;

•  Certain development contracts include an element of variable consideration, such as royalty income, which is contingent on future 

game sales. Such variable consideration is only recognised to the extent that it is highly probable that a significant reversal of 
cumulative revenue recognised will not occur once the certainty related to the variable consideration is subsequently resolved. 2019 
revenue includes £1,000,000 of variable consideration not yet received and contingent on future sales.

Video Games Tax Relief
The process of claiming Video Game Tax Relief requires estimates to be accrued at the period end. Whilst the Company undertakes a 
detailed exercise involving external professional support in calculating the accrual, these claims are subject to review and approval by 
HMRC prior to payment. In 2019, £4,187,000 of Video Game Tax Relief income has been recognised in respect of claims not yet reviewed 
and approved by HMRC, being £5,729,000 of Video Game Tax Relief receivable at the balance sheet date, of which £1,542,000 is 
reimbursable to clients on receipt. 

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Financial 
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3. CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES CONTINUED
Share-based payments
Estimating fair value for share-based payment transactions requires determination of the most appropriate valuation model, which 
depends on the terms and conditions of the grant. This estimate also requires determination of the most appropriate inputs to the 
valuation model including the expected life of the share option or appreciation right, volatility and dividend yield and making assumptions 
about them. Options with both market and non-market conditions are most impacted by these estimates. An increase in the assumption 
of fair value at grant date of 10% for this category of options would result in an increase in the cumulative IFRS 2 charge of £45,000.

The share options charge is subject to an assumption about the number of options that will vest as a result of the expected achievement 
of certain non-market conditions. A 1% reduction in the percentage of lapses assumed in each option category in respect of the 
achievement of performance conditions would result in an increase in the cumulative IFRS 2 charge of £39,000.

Recognition of Deferred Tax assets
Deferred tax assets are recognised for unused tax losses to the extent that it is probable that taxable profit will be available against 
which the losses can be utilised. Significant management judgement is required to determine the amount of deferred tax assets that can 
be recognised, based upon the likely timing and the level of future taxable profits, together with future tax planning strategies. A 
proportion of the deferred tax asset at 31 December 2019 is subject to a restricted period of overlapping profits. A reduction in 2020 
taxable profits of 10% would result in a reduction in the deferred tax asset recognised of £45,000.

Other accounting estimates
Impairment of goodwill and other intangible assets
The carrying amount of goodwill is £22,851,000 (2018: £21,379,000) and the carrying amount of other intangible assets is £1,124,000 
(2018: £999,999) as at 31 December 2019. The Directors are confident that the carrying amount of goodwill and other intangible assets is 
fairly stated and have carried out an impairment review. The forecast cash generation for the Cash Generating Unit (CGU) and the 
Weighted Average Cost of Capital (WACC) represent significant assumptions and should the assumptions prove to be incorrect there 
would be a significant risk of a material adjustment within the next financial year. 

The cash flows are based on a three-year forecast with growth rates between 14% and 24%. Subsequent years are based on a reduced 
growth rate of 2.0% into perpetuity. 

The discount rate used was the Group’s pre-tax WACC of 11%. The WACC used for the impairment review is reflective of the industry 
sector WACC rather than the WACC used in investment decisions.

Given the significant headroom in the carrying value of goodwill compared to the calculation of the net present value of the future cash 
flows, and bearing in mind the market value of the Group, the Directors cannot foresee a reasonable downside scenario in which the 
goodwill would be impaired in the foreseeable future and hence detailed sensitivity disclosures have not been presented.

Goodwill and Intangible assets arising on acquisition
The process of estimating the value of customer contracts and customer relationships on acquisition includes an element of forecasting. 
The Directors review customer contracts and customer relationships on an annual basis which also involves an estimation of the length 
of the contract and an assessment of the relationship. The estimates concerning the length of customer contracts have resolved during 
2019 as the balances naturally unwound through the amortisation charge, given the relatively short length of the customer contracts. 
Details of the period end impairment review of Goodwill have been disclosed in Note 13 to the Financial statements.

Accounting judgements
Judgements in applying accounting policies and key sources of estimation uncertainty
In the preparation of the Group financial statements, the Directors, in applying the accounting policies of the Group, make some 
judgements and estimates that affect the reported amounts in the financial statements. 

The following are the areas requiring the use of judgement and estimates that may significantly impact the financial statements.

Revenue recognition on development contracts
There are a number of judgements in respect of the recognition of revenue on development contracts, including:
•  the determination of the number of distinct separate performance obligations in a contract. This is based upon judgement around 

whether the customer can benefit from the use of the service on its own or together with other resources that are readily available to 
it, and also whether the promise to transfer the service is separately identifiable from other promises in the contract. As explained in 
the accounting policy for revenue, there tends to be one distinct performance obligation, being the development of a completed 
project or game;

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85

Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

•  Whether the Group transfers control of the game over time, and therefore satisfies the performance obligation and recognises 

revenue over time. This requires judgement as to whether the customer controls the game as it is created and enhanced. As the 
customer approves the development work as it progresses, and is involved in directing the development activity, it is generally 
considered that control is transferred over time and revenue is recognised accordingly; for revenue contracts with a significant 
financing component the transaction price is adjusted for both the length of time between when the Group delivers the services and 
when the customer pays for those services, and the effects of the time value of money using prevailing interest rates. When 
determining what rate to use, management consider the rate that would be reflected in a separate financing transaction between the 
Group and the customer at contract inception taking into account the credit characteristics of the customer. This involves a certain 
degree of judgement;

•  variable consideration is constrained on contract inception until the time at which it is considered highly probable that the revenue will 
not reverse in future periods. As this determination includes a number of factors outside the control of the Group, the recognition of 
this revenue is an inherently difficult judgement, and may result in revenues being recognised in a later period than when the 
performance obligations were satisfied.

Video Game Tax Relief
It is in the Directors' judgement that presenting Video Game Tax Relief as a deduction from direct costs best reflects the substance and 
nature of these Credits. The Directors have considered the requirements and key accounting indicators of both IAS 20 (Accounting for 
Government Grants) and IAS 12 (Income Taxes) and have determined that Video Game Tax Relief is most appropriately accounted for 
under IAS20. See Note 6.

4. SEGMENTAL REPORTING
The trading operations of the Group are only in video games development and are all continuing. This includes the activities of Sumo 
Digital Limited, Mistral Entertainment Limited, Sumo Video Games Private Limited, Cirrus Development Limited, Sumo Digital (Genus) 
Limited, Sumo Digital (Atlantis) Limited, Atomhawk Design Limited, Atomhawk Canada Limited, The Chinese Room Limited, and Red 
Kite Games Limited. The central activities, comprising services and assets provided to Group companies, are considered incidental to 
the activities of this single segment and have therefore not been shown as a separate operating segment but have been subsumed within 
video games development. All assets of the Group reside in the UK, with the exception of non-current assets with a net book value of 
£444,000 (2018: £397,000) which were located in India and Canada.

Major clients
In 2019 there were four major clients that individually accounted for at least 10 percent of total revenues (2018: four clients). The 
revenues relating to these clients in 2019 were £12.8m, £10.9m, £7.5m and £5.2m (2018: £8.1m, £6.6m, £5.7m and £5.1m).

Analysis of revenue
The amount of revenue from external clients can be disaggregated by location of the clients as shown below:

UK & Ireland
Europe
Rest of the World

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

16,622
5,440
26,925

48,987

14,775
7,935
15,986

38,696

2019 “Royalties” of £1,309,000 (2018: £765,000) include £1,000,000 (2018: £250,000) of variable consideration identified as part of the 
transaction price for performance obligations already satisfied at the year-end date. The amount has been constrained to reflect 
uncertainty in the variable consideration which will be resolved in future periods. This uncertainty relates to circumstances outside of 
the group’s control such as future success of video games which the group has developed. Royalties also include amounts recognised in 
revenue in 2019 relating to performance obligations satisfied in previous periods for which the outcome was uncertain totalling £309,000 
(2018: £515,000).

The following aggregated amounts of transaction prices relate to the performance obligations from existing contracts that are 
unsatisfied or partially unsatisfied at 31 December 2019. 

Revenue expected to be recognised

86

Sumo Group plc  Annual Report & Accounts 2019

2020
£’000

29,058

2021
£’000

7,552

Strategic
Report

Governance

Financial 
Statements

4. SEGMENTAL REPORTING CONTINUED
Revenue by IP origination
The Group’s revenue can be disaggregated by considering the source of created intellectual property (IP) as shown below:

Client-IP – Development
Client-IP – Royalty

Total Client-IP

Own-IP – Development
Own-IP – Royalty
Own-IP – Game Revenues

Total Own-IP

Total Revenue

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

31,315
1,309

32,624

15,998
–
365

16,364

48,987

34,003
765

34,768

3,490

438

3,928

38,696

The above categories of revenue are recognised over time, with the exception of ‘Own-IP – Game Revenues’, which is recognised at a 
point in time.

On third party game development contracts, the estimated transaction price for the performance obligation includes both fixed 
(‘development fees’) and variable revenues (such as ‘royalties’) and is reassessed at each reporting date (with changes in the estimate 
recognised in the income statement), and recognised over time.

Client-IP includes concepts and IP commissioned or originated by clients for development by, or in partnership with, the Group and for 
which clients retain ownership of such IP after development is complete.

Own-IP includes concepts and IP originated by the Group. In some instances, the Group may transfer certain rights to such IP, originated 
by the Group, to the client for a finite period or in perpetuity, typically earning a combination of fixed consideration in the form of 
development revenues and variable consideration such as royalties or similar income.

Where the Group fully funds the development of its Own-IP and retains legal title to such IP, it will earn game revenues or similar 
income. The Group may, at times, licence such IP to clients with a view to maximising game revenues.

Assets and liabilities relating to contracts with clients
The Group has recognised the following asset and liabilities relating to contracts with clients:

Contract assets – amounts recoverable on contracts
Contract liabilities – advances for game development

Note

16
18

2019
£’000

9,847 
394

2018
£’000

11,310
512

Contract assets – amounts recoverable on contracts represents contracts whereby the services rendered by the Group at the reporting 
date exceed the customer payments. Included within the above contract assets are amounts of variable consideration that are highly 
probable of not reversing of £1,000,000 (2018: £250,000). In the event that this variable consideration is no longer considered probable, a 
provision for credit losses will be recorded. There are no provisions for credit losses in respect of contract assets at either year end.

In cases where the payments exceed the services rendered as at the balance sheet date, a contract liability is recognised for advances 
for game development. 

Contract liabilities represent customer payments received in advance of performance obligations that are expected to be recognised as 
revenue in 2020. These amounts recognised will generally be utilised within the next reporting period.

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87

Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

5. EMPLOYEES AND DIRECTORS 
The average monthly number of persons (including Directors) employed in the Group during the period was:

Management (Directors)
Non-executives (Directors)
Development
Administration

Year ended 
31 December 
2019 

Year ended 
31 December 
2018 

3
4
615
76

698

5
3
464
80

552

Staff costs (including Directors) are outlined below. Directors’ remuneration is also set out in the Remuneration Report: 

Wages and salaries
Share-based payments
Defined contribution pension cost
Social security costs
Other employee health benefits

Year ended 
31 December
 2019
£’000

27,327
2,684
1,116
2,588
376

34,091

Year ended 
31 December 
(Restated)
2018 
£’000

 21,390 
 3,004
 713 
 2,034 
 14 

27,155

Key management compensation 
The following table details the aggregate compensation paid in respect of the key management, which is considered to be the Board.

Salaries and other short-term employee benefits
Post-employment benefits

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

1,354
32

1,386

1,005
20

1,025

There are no defined benefit schemes for key management. Pension costs under defined contribution schemes are included in the 
post-employment benefits disclosed above.

The total remuneration of the Directors of the Company was £1,386,000 (2018: £1,025,000). The highest paid Director received total 
emoluments of £468,000 (2018: £439,000). 

The number of Directors in respect of whose qualifying services shares were received or receivable during the year was:

Number of Directors

The share price at the date of exercise was 140.69 pence per share, creating a gain on exercise of £703,450.

Year ended 
31 December 
2019

Year ended 
31 December 
2018

1

0

88

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Governance

Financial 
Statements

Year ended 
31 December 
2019
£’000

32,409
(7,350)

25,059

Year ended 
31 December
 2018
(Restated)
£’000

26,096
(5,803)

20,293

6. DIRECT COSTS (NET)

Direct costs
Video Games Tax Relief

During the year ended 31 December 2019, the Directors reassessed their accounting policy for certain elements of VGTR income which is 
transferred back to clients at nil margin and concluded that it would be more appropriate for this income to be netted against the 
associated direct costs, to more clearly reflect the impact of VGTR receipts on the Group’s profit. The change in presentation reduced 
Direct Costs and Video Games Tax Relief for the year ended 31 December 2019 by £1.4m but had no impact on direct costs (net), gross 
profit, earnings or financial position. Direct costs for the prior period have been restated resulting in a reduction in Video Games Tax 
Relief income and Direct costs of £1.1m. 

As a result of these changes, the Video Games Tax relief income disclosed in the consolidated income statement reflects only the 
amounts retained by Sumo.

7. EXPENSES BY NATURE

Exceptional items 
Employee benefit expense (Note 5)
Depreciation charges (Note 14)
Amortisation and impairment charges (Note 13)
Operating lease payments

Year ended 
31 December 
2019
£’000

523 
34,091 
2,226 
834 
200 

Year ended 
31 December
2018
(Restated)
£’000

94
27,155
1,104
6,947
1,230

Exceptional items
Exceptional items include external costs in relation to:
•  2018 – the acquisition of The Chinese Room Limited (£94,000)
•  2019 – the acquisition of Red Kite Games Limited (£157,000), transactions relating to restructuring costs (£153,000) and other ongoing 

acquisition activity (£213,000)

8. FINANCE COST 

Fair value movement on foreign exchange forward contracts
IFRS 16 lease interest
Bank and other interest

Finance costs

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

97
149
67

313

–
–
99

99

Sumo Group plc  Annual Report & Accounts 2019

89

Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

9. FINANCE INCOME

IFRS 15 financing income
Interest income

Finance income

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

244
9

253

309
2

311

10. AUDITOR’S REMUNERATION 
During the year the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditors at costs as 
detailed below:

Fees payable to Company’s auditor and its associates for the audit of financial statements 
Fees payable to Company’s auditor and its associates for other services: 
  The audit of subsidiary financial statements
  Audit related assurance services
  Taxation compliance services
  Taxation advisory services
  Other assurance services

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

55

145
–
–
–
–

30

69
7
27
54
20

Amounts paid to the Group’s auditor in respect of services to the Company, other than the audit of the Company’s financial statements, 
have not been disclosed separately as the information is required to be disclosed on a consolidated basis.

90

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Governance

Financial 
Statements

11. TAXATION 
The effective tax rate of the group for the period ended 31 December 2019 is (1.6)% (2018: 33.4%)

Analysis of credit in year

Current tax
Current taxation charge for the year
Adjustments for prior periods

Total current tax

Deferred tax
Origination and reversal of timing differences
Adjustments in respect of prior periods

Total deferred tax

Income tax credit reported in income statement

Reconciliation of total tax (credit):
Profit/(loss) before tax

Profit/(loss) multiplied by the rate of corporation tax in the UK of 19.00% (2018: 19.00%)
Effects of:
Permanent differences
Share-based payments
Fixed asset permanent differences
Unrecognised deferred tax
Effects of different tax rates in overseas jurisdictions
Non-taxable income (Video Games Tax Relief)
Effect of change in rates
Adjustments in respect of previous periods

Total taxation (credit)

Year ended 
31 December 
2019
£’000

Year ended 
31 December
 2018
(Restated)
£’000

92
(22)

70

(68)
(119)

(187)

(117)

7,439

1,413

144
(121)
48 
156
19
(1,656)
21
(141)

(117)

1,268
(128)

1,140

(2,409)
965

(1,444)

(304)

(909)

(173)

544
37
15
–
22
(1,663)
77
837

(304)

Taxation on items taken directly to equity was a credit of £272,000 (2018: £132,000) and relates to deferred tax on share option schemes 
and transitional adjustments on the implementation of IFRS 16.

Factors that may affect future tax charges
The standard rate of UK corporation tax is 19% and this took effect from 1 April 2017.  The 2016 Finance Act introduced a UK corporation 
tax rate of 17% from 1 April 2020.  

Accordingly, these rates are applicable in the measurements of the deferred tax assets and liabilities at 31 December 2019.  Deferred tax 
has been provided at 17% being the rate at which temporary differences are expected to reverse.

However on 11 March 2020, the 2020 UK Budget reversed the reduction in the corporation tax rate from 19% to 17%.  This reversal 
was substantively enacted on the same date.  Since this anticipated reversal of the rate reduction was not substantively enacted at the 
balance sheet date, deferred tax has been provided at 17%. If deferred tax had been provided at 19%, the impact would be an increase in 
the deferred tax asset recognised of £295,000.

Sumo Group plc  Annual Report & Accounts 2019

91

Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

12. EARNINGS PER SHARE
Basic and diluted earnings per share are calculated by dividing the earnings attributable to equity shareholders by the weighted average 
number of ordinary shares in issue. 

When calculating basic earnings per share, the weighted average number of shares has been adjusted to exclude shares held in the 
Employee Benefit Trust (4,618,735 at 31 December 2019 and 31 December 2018). 

When calculating diluted earnings per share, the weighted average number of shares is adjusted to assume conversion of 689,726 (2018: 
950,000) of potentially dilutive options granted to employees and 1,064,033 of shares to be issued in respect of deferred consideration on 
acquisition of Red Kite Games Limited.

The calculation of basic and diluted profit/(loss) per share is based on the following data:

Earnings (£’000)
Earnings for the purposes of basic and diluted earnings per 
share being profit for the year attributable to equity shareholders

Number of shares 
Weighted average number of shares for the purposes of basic earnings per share
Weighted average dilutive effect of warrants
Weighted average dilutive effect of conditional share awards 
Weighted average dilutive effect of deferred consideration

Weighted average number of shares for the purposes of diluted earnings per share

Earnings/(losses) per ordinary share (pence)
Basic earnings/(loss) per ordinary share
Diluted earnings/(loss) per ordinary share

Year ended 
31 December 
2019

Year ended 
31 December
2018
(Restated[1])

7,556

(605)

145,720,683
1,450,000
689,727
1,064,033

145,176,446
1,450,000
950,000
–

148,924,443

147,576,446

5.19 
5.07

(0.41)
(0.41)

Note 1: For 2018 the results and financial position have been restated to recognise a provision for national insurance contributions due on the future vesting of share-based payments of 
£426,000, and a corresponding deferred tax asset of £72,000. During 2019, the Directors considered their accounting policy for the recognition of these costs and elected to spread the 
costs over the vesting period of share-based payments

The weighted average number of basic and diluted shares used to calculate earnings per share for the year to 31 December 2018 has been restated to include the impact of 16,617,198 
shares held in the Employee Benefit trust for the sole benefit of the Group’s founder shareholders. As this beneficial interest was unconditional, the shares should have not been 
excluded from the weighted average number of shares. During 2019, these shares were transferred to the beneficial owners. 

The effects of share options that could potentially dilute basic earnings per share in the future were not included in the calculation of 
diluted earnings per share for 2018 because they are antidilutive for the period presented. 

92

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Governance

Financial 
Statements

13. GOODWILL AND OTHER INTANGIBLE ASSETS 

COST
As at 1 January 2018
Additions 
Acquisition of subsidiary

As at 31 December 2018

Additions
Acquisition of subsidiary (Note 27)

As at 31 December 2019

AMORTISATION
As at 1 January 2018
Charge for the year
Effect of translation to presentation currency

As at 31 December 2018

Charge for the year

As at 31 December 2019

NET BOOK VALUE
As at 31 December 2018

As at 31 December 2019

Software
£’000

369
513
–

882

476 
– 

1,358 

216
163
(11)

368

214 

582 

514

776 

Intellectual 
Property 
£’000

Customer 
contracts
£’000

Customer 
relationships
£’000

14,722
–
–

14,722

–
135 

21,678
–
–

21,678

–
–

Goodwill
£’000

20,791
–
588

21,379

15 
1,457 

Total
£’000

57,560
513
588

58,661

839
1,592 

14,857 

21,678 

22,851 

61,092 

13,598
700
–

14,298

559 

15,533
6,084
–

21,617

61 

14,857 

21,678 

–
–
–

–

– 

– 

29,347
6,947
(11)

36,283

834 

37,117 

–
–
–

–

348 
– 

348 

–
–
–

–

– 

– 

348 

424

– 

61

– 

21,379

22,851 

22,378

23,975 

The customer contracts represent contracted revenues. Where the impact of discounting is significant, the valuation used the discounted 
cash flow method, based on estimated profit margins considered on a contract by contract basis. The discount rate applied at that time 
to the future cash flows was 9.75%.

Goodwill and other intangible assets have been tested for impairment. The method, key assumptions and results of the impairment 
review are detailed below:

Goodwill is attributed to the only cash generating unit (CGU) within the Group, video games development. Goodwill and other intangible 
assets have been tested for impairment by assessing the value in use of the CGU. The value-in-use calculations were based on projected 
cash flows in perpetuity. Cash flows were based on a three-year forecast with growth rates between 14% and 24%. Subsequent years 
were based on a reduced rate of growth of 2.0% into perpetuity.

These growth rates are based on past experience, and market conditions and discount rates are consistent with external information. 
The growth rates shown are the average applied to the cash flows of the individual CGUs and do not form a basis for estimating the 
consolidated profits of the Group in the future. 

The discount rate used to test the cash generating units was the Group’s pre-tax WACC of 11% (2018: 12%).

As a result of these tests no impairment was considered necessary.

All amortisation charges have been treated as an expense and charged to operating expenses in the income statement. 

Sumo Group plc  Annual Report & Accounts 2019

93

Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

14. PROPERTY, PLANT AND EQUIPMENT 

COST
As at 1 January 2018
Additions
Transfers
Acquisition of subsidiary (Note 27)

As at 31 December 2018

Additions
Transfers
Acquisition of subsidiary (Note 27)

As at 31 December 2019

DEPRECIATION
As at 1 January 2018
Charge for the period
Effect of translation to presentation currency

As at 31 December 2018

Charge for the period
Effect of translation to presentation currency

As at 31 December 2019

NET BOOK VALUE
As at 31 December 2018

As at 31 December 2019

Leasehold 
improvements
£’000

Fixtures and 
fittings
£’000

Computer 
hardware
£’000

Right of use asset
£’000

794
622
(104)
–

1,312

584
(409)
–

1,487 

64
214
–

278

290
–

568

1,034

919

215
413
104
2

734

210
409
–

1,353

70
157
–

227

269
–

496

507

857

1,702
705
–
2

2,409

2,894
–
25

5,328

742
733
(21)

1,454

762
(7)

2,209

955

3,119

Total
£’000

2,711
1,740
–
4

4,455

11,413
–
25

15,893

876
1,104
(21)

1,959

2,226
(7)

4,178

–
–
–
–

–

7,725
–
–

7,725

–
–
–

–

905
–

905

–

6,820

2,496

11,715

Depreciation charges are allocated to direct costs and operating expenses in the income statement.

94

Sumo Group plc  Annual Report & Accounts 2019

Strategic
Report

Governance

Financial 
Statements

15. INVESTMENTS
Details of the investments in which the Group holds 20% or more of the nominal value of any class of share capital are as follows:

Class of share capital held

By Parent Company

By the Group

Nature of Business

Proportion held

Project Republica Topco Limited
Project Republica Bidco Limited
Sumo Digital Holdings Limited
Sumo Digital Group Limited
Sumo Digital Entertainment Limited
Sumo Digital Limited
Sumo Digital (Genus) Limited
Cirrus Development Limited
Aghoco 1337 Limited
Mistral Entertainment Limited
Sumo Video Games Private Limited
Sumo Games Development Limited (formerly Riverside 

Games Limited)

Atomhawk Design Limited
Atomhawk Canada Limited
The Chinese Room Limited
Riverside Games Limited (formerly Aghoco 1788 Limited) 
Aghoco 1789 Limited 
Aghoco 1790 Limited 
Red Kite Games Limited
Red Kite Games Development Limited

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

100%
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–

100%
Holding company
100%
Holding company
100%
Holding company
100%
Holding company
100%
Holding company
100%
Video game development
100%
Video game development
Video game development
100%
100% Employee benefit trust trustee
Video game development
100%
Video game development
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%

Video game development
Visual design
Visual design
Video game development 
Dormant 
Dormant
Dormant
Video game development
Video game development

All the companies listed above are incorporated in England and Wales, and have a registered address of 32 Jessops Riverside, Brightside 
Lane, Sheffield, S9 2RX, with the following exceptions:

Company

Country of Incorporation

Address

Sumo Video Games Private Limited

Atomhawk Canada Limited

India

Canada

MCCIA Trade Tower, B Building, 205-206, 
Senapati Bapat Rd, Chattushringi, 
Gokhalenagar, Pune, Maharashtra 411016
Suite 678, 999 Canada Place, Vancouver, 
British Columbia, V6C 3E1

At the start of 2019, 17% of the share capital of Project Republica Topco Limited was owned by the Group’s founder shareholders. These 
shares were subject to put and call options to be satisfied by shares in Sumo Group plc, held by an employee benefit trust, the Sumo 
Group plc Employee Benefit Trust, which was set up on 13 December 2017. During 2019 these options were exercised by the founding 
shareholders. As a result subsidiaries are now wholly owned by the Parent company. 

There are no restrictions on the Group’s ability to access or use the assets and settle the liabilities of the Group’s subsidiaries.

Sumo Group plc  Annual Report & Accounts 2019

95

Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

16. TRADE AND OTHER RECEIVABLES

Amounts falling due within one year:
Trade receivables not past due
Trade receivables past due
Trade receivables past due and impaired
Less provision for trade receivables

Trade receivables net
Prepayments 
Other debtors
VGTR recoverable
Contract assets – amounts recoverable on contracts
Work in progress on self-published titles

Total trade and other receivables

Corporation tax receivable
Total receivables

As at 
31 December 
2019
£’000

As at 
31 December 
2018
£’000

5,316
470
2
(2)

5,786
1,643 
– 
5,729 
9,847 
727 

23,732 

703
24,435

 5,387 
 558 
 8 
(8) 

 5,945 
850
542
6,288
11,310
237

25,172

–
25,172

Trade and other receivables are all current and any fair value difference is not material. A loss allowance for expected credit losses is 
recognised based upon the lifetime expected credit losses in cases where the credit risk on trade and other receivables has increased 
significantly since initial recognition. In cases where the credit risk has not increased significantly, the Group measures the loss 
allowance at an amount equal to the 12-month expected credit loss. This assessment is performed on a collective basis considering 
forward-looking information.

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies: 

Euro
United States Dollar

Movements on the Group’s provision for impairment of trade receivables are as follows:

At beginning of period
Provision for receivables impairment
Receivables written off during the year as uncollectable
Unused amounts reversed

At 31 December

As at 
31 December 
2019 
£’000

As at 
31 December 
2018
£’000

–
1,413

1,413

2019
£’000

8
–
–
(6)

2

–
 111 

 111 

2018
£’000

 19 
 – 
 – 
(11) 

 8 

The creation and release of provision for credit losses have been included in Operating Expenses in the income statement. Amounts 
charged to the allowance account are generally written off, when there is no expectation of recovering additional cash.

The other classes within trade and other receivables do not contain impaired assets and therefore no provisions for credit losses have 
been recorded. The Group contracts with clients with very low credit risk and the history of credit losses has been negligible, as 
demonstrated by the tables above. With this in mind, there is not considered to be any significant degree of judgement in the calculation 
of credit loss provisions.

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2019 
£’000

2018 
£’000

12,890

3,730

2019 
£’000

11,890
128
463
395
14

12,890

2019
£’000

3,103 
394 
1,114 
8,819
816 

14,246 

2018 
£’000

3,437
59
102
125
7

3,730

2018
(Restated) 
£’000

4,639
512
605
5,720
–

11,476

17. CASH AND CASH EQUIVALENTS 

Cash and cash equivalents
Cash at bank and in hand

The following amounts were held in foreign currencies: 

British Pound
Canadian Dollar
United States Dollar
Indian Rupee
Euro

18. TRADE AND OTHER PAYABLES 

Trade payables
Contract liabilities
Tax and social security
Other payables and accruals
IFRS 16 lease liabilities

The fair value of IFRS 16 lease liabilities reflects the net present value of minimum future lease payments. The fair value of other 
financial liabilities approximates their carrying value due to short maturities.

The carrying amounts of the Group’s trade and other payables are denominated in the following currencies:

British Pound
Euro
United States Dollar
Indian Rupee
Australian Dollar
Canadian Dollar

2019
 £’000

13,714
179
104
205
8
36

14,246

2018
(Restated) 
£’000

11,355
8
97
–
–
16

11,476

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Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

19. LEASES
IFRS 16 Lease liability
The leases held by the Group relate to leased land and buildings, plant and machinery and motor vehicles, as set out below. There are no 
variable lease payments, extension or termination options or residual value guarantees and there are no leases not yet commenced to 
which the Group is committed.

Amounts recognised in the Consolidated Statement of Financial Position
The balance sheet shows the following amounts relating to leases:

31 December 
2019
 £'000 

31 December 
2018
 £'000 

 6,791 
 29 

6,820 

–
–

–

31 December 
2019
 £'000 

31 December 
2018
 £'000 

816 
 6,524 

 816 
 948 
 849 
 829 
 810 
 3,088 

%

 2.5 

–
–

–
–
–
–
–
–

%

–

31 December 
2019
 £'000 

31 December 
2018
 £'000 

 882 
 23 

 905 
149 

 200 

–
–

–
–

–

Right of use assets
Leased land and buildings
Motor vehicles

These are included within “Property, plant and equipment” in the Consolidated Statement of Financial Position.

Lease liability
Current
Non-current
Amount repayable
Within one year
In more than one year but less than two years
In more than two years but less than three years
In more than three years but less than four years
In more than four years but less than five years
In more than five years

Average interest rates at the balance sheet rate
Lease liability

Amounts recognised in the Consolidated Income Statement
The Consolidated Income Statement shows the following amounts relating to leases:

Depreciation charge of right of use assets
Leased land and buildings
Motor vehicles

Interest expense (included in finance costs)
Expenses relating to short term/low value leases
(included in direct costs / operating expenses)

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20. SHARE-BASED PAYMENTS
In the year ended 31 December 2019 the Group operated two equity-settled share-based payment plans as described below.

The Group recognised total expenses of £2,684,000 (2018 (restated): £3,004,000) in respect of equity-settled share-based payment 
transactions in the year ended 31 December 2019 of which £531,000 related to accrued national insurance costs (2018 (restated): 
£426,000).

The Sumo Group plc Long Term Incentive Plan (the ‘LTIP’)
The Group operates a long-term incentive plan for senior executives, further details of which can be found in the Directors’ 
Remuneration Report in the Group financial statements.

The Group has made awards to certain Directors and employees.

The vesting of most of these awards is subject to the Group achieving certain performance targets under the LTIP, as set out in the 
Directors’ Remuneration Report and are based on the Group meeting the adjusted earnings per share (AEPS) and (in some cases) total 
shareholder return (TSR) conditions in the following weightings:

Performance condition

Cumulative AEPS
Cumulative TSR 

Tier 2-4 
participants 
Proportion of 
award

100%
–

Tier 1 participants 
Proportion of 
award

35%
65%

Details of the maximum total number of ordinary shares, which may be issued in future periods in respect of awards outstanding at 
31 December 2019 is shown below.

At 1 January 2019 
Granted in the year 
Exercised in the year
Lapsed/forfeited in the year 

At 31 December 2019

 31 December 2019
Number of shares

9,581,278 
1,009,371
(430,494)
(519,961)

9,640,194

Options over 3,708,435 shares are subject to both the AEPS and TSR performance conditions and the remainder are subject only to the 
AEPS performance condition.

The estimate of the fair value of the services received in return for the awards is measured based on the Black Scholes models. The 
aggregate of the estimated fair values of the awards at 31 December 2019 shown above is £0.95. The fair value of the TSR award takes 
into account the likelihood of achieving the performance conditions.

The weighted average remaining contractual life for the share options outstanding as at 31 December 2019 was 1.3 years (2018: 1.2 years).

The weighted average fair value of options granted during the year was £1.39 (2018: £0.90).

All options have an exercise price of £nil.

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Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

For awards granted in the current year, the inputs into the Monte Carlo and Black Scholes models are as follows:

Share price at grant date
Exercise price
Expected volatility
Expected life
Expected dividend yield
Risk-free interest rate
Fair value per option 

AEPS condition 
31 December 2019

£1.27 to £1.60
£nil
–
3 years
–
–
£1.26 to £1.60

Expected volatility was determined using the median volatility of comparator sector companies. The expected life used in the model has 
been adjusted, based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural 
considerations.

Share Incentive Plan (SIP)
The Group operates an all-employee share ownership plan. Under the SIP, the Group has made awards of matching shares to certain 
employees which are conditional on length of service.

Details of the maximum total number of ordinary shares subject to conditional share awards outstanding at 31 December 2019 is 
shown below.

At 1 January 2019
Granted in the year 
Lapsed/forfeited in the year

At 31 December 2019

 31 December 2019
Number of 
conditional shares

86,087
24,455
(2,391) 

108,151

The estimate of the fair value of the services received in return for the conditional share awards is measured based on a Black Scholes 
model. The aggregate of the estimated fair values of the awards at 31 December 2019 shown above is £1.69, before taking into account 
the likelihood of achieving non-market-based performance conditions.

For awards granted in the 2019 year, the inputs into the Black Scholes model are as follows:

Share price at grant date
Exercise price
Expected volatility
Expected life
Expected dividend yield
Risk-free interest rate
Fair value per option

31 December 2019

£1.28 to £1.67
£nil
–
3 years
–
–
£1.28 to £1.67

Expected volatility was determined using the median volatility of comparator sector companies. The expected life used in the model has 
been adjusted, based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural 
considerations.

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21. DEFERRED TAX
The movements in the deferred tax assets/liabilities recognised by the Group, and the categories to which they relate are set out below:

Asset/(liability) at beginning of period
Credit to income statement
Credit to equity
Foreign exchange adjustments
On acquisition of subsidiary

Asset at 31 December

The deferred tax asset/(liability) relates to the following:

Accelerated capital allowances on property, plant & equipment
On intangible assets
On share-based payments and other timing differences
On losses

The Group has unrecognised deferred tax assets on losses of £977,000 (2018: £1,058,000)

22. COMMITMENTS AND CONTINGENCIES
Capital Commitments

Contracted for but not provided in the financial statements 

Operating lease commitments

Within 1 year
Later than 1 year and less than 5 years
After 5 years

2019
£’000

2,053
187
272
2
(2)

2,512

(53)
–
1,455
1,110

2,512

2018
£’000

474
1,444
132
4
(1)

2,053

39
(63)
658
1,419

2,053

As at 
31 December 2019
£’000

As at  
31 December 2018 
£’000

–

94

As at 
31 December 2019
£’000

As at 
31 December 2018
£’000

–
–
–

–

955
2,604
2,340

5,899

The Group leases various office units under non-cancellable operating lease agreements. The lease terms are between 1 month 
and 15 years. 

The Group also leases various plant and machinery and vehicles, with terms between 6 months and 4 years. The lease expenditure 
charged to the income statement during the year is disclosed in Note 7.

23. FINANCIAL RISK MANAGEMENT
The Group uses various financial instruments. These include loans, cash, forward foreign exchange contracts, issued equity investments 
and various items, such as trade receivables and trade payables that arise directly from its operations. The main purpose of these 
financial instruments is to raise finance for the Group’s operations.

The existence of these financial instruments exposes the Group to a number of financial risks, which are described in more detail below.

The main risks arising from the Group’s financial instruments are market risk, cash flow interest rate risk, credit risk and liquidity risk. 
The Directors review and agree policies for managing each of these risks and they are summarised on the following page.

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Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

Market risk
Market risk encompasses three types of risk, being currency risk, interest rate risk and price risk. In this instance price risk has been 
ignored as it is not considered a material risk to the business. The Group’s policies for managing interest rate risk are set out in the 
subsection entitled “interest rate risk” below.

Currency risk
The Group contracts with certain clients in Euros and US Dollars and manages this foreign currency risk using forward foreign 
exchange contracts which match the expected receipt of foreign currency income. There is no significant exposure to currency 
fluctuations for the Group.

Liquidity risk
The Group seeks to manage financial risk by ensuring sufficient liquidity is available to meet foreseeable needs by closely managing the 
cash balance and by investing cash assets safely and profitably.

The Group policy throughout the period has been to ensure continuity of funding. Short-term flexibility is achieved by revolving working 
capital facilities. 

The table below analyses the Group’s non-derivative and derivative financial liabilities into relevant maturity groupings based on the 
remaining period at the balance sheet date to the contractual maturity date. Derivative financial liabilities are included in the analysis if 
their contractual maturities are essential for an understanding of the timing of cash flows. The amounts disclosed in the table are the 
contractual undiscounted cash flows.

At 31 December 2019

Borrowings
Forward foreign exchange contracts
Trade and other payables

At 31 December 2018

Borrowings
Forward foreign exchange contracts
Trade and other payables

Less than 1 year
£’000

–
–
14,246

Less than 1 year
£’000

–
–
11,476

Between 
1 and 2 years
£’000

Between 
2 and 5 years
£’000

–
–
948

–
–
2,488

Between 
1 and 2 years
£’000

Between 
2 and 5 years
£’000

–
–
–

–
–
–

Over 5 years
£’000

–
–
3,088

Over 5 years
£’000

–
–
–

Interest rate risk
The Group finances its operations through retained profits. The Directors’ policy to manage interest rate fluctuations is to regularly 
review the costs of capital and the risks associated with each class of capital, and to maintain an appropriate mix between fixed and 
floating rate borrowings.

Sensitivity to interest rate fluctuations
As the Group has no debt at the balance sheet date there is minimal interest rate risk and therefore sensitivity to interest rate 
disclosures have not been made.

Credit risk
The Group’s principal financial assets are cash and trade receivables. The credit risk associated with cash is limited, as the 
counterparties have high credit ratings assigned by international credit-rating agencies. The principal credit risk arises therefore from 
the Group’s trade receivables and contract assets. In order to manage credit risk the Directors set limits for clients based on a 
combination of payment history and third party credit references. Client credit limits and contract assets are reviewed on a regular basis 
in conjunction with debt ageing and collection history.

The Directors consider that certain of the Group’s trade receivables were impaired for the period ended 31 December 2019 and, 
accordingly, a provision of £2,000 has been recognised. See Note 16 for further information on financial assets that are past due.

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23. FINANCIAL RISK MANAGEMENT CONTINUED
Summary of financial assets and liabilities by category
The carrying value (being the same as the fair value) of financial assets and liabilities recognised at the balance sheet date of the 
reporting periods under review may also be categorised as follows:

Financial assets
Trade and other receivables
Amounts recoverable on contracts
VGTR recoverable
Corporation tax receivable
Cash and cash equivalents

Financial liabilities
Financial liabilities measured at amortised cost
Trade and other payables
IFRS 16 lease liabilities

Net financial assets and liabilities

Non-financial assets and liabilities
Plant, property and equipment
Goodwill
Other intangible assets
Prepayments and accrued income
Work in progress on self-published titles
Corporation tax payable
Provisions for deferred tax

Total equity

As at 31 December 
2019
£’000

As at 31 December 
2018
£’000

5,786
9,847
5,729
703
12,890

34,955

(13,430)
(7,340)

(20,770)

14,185

11,715
22,851
1,124
1,643
727
–
2,512

40,572

54,757

6,487
11,310
6,288
–
3,730

27,815

(11,476)
–

(11,476)

16,339

2,496
21,379
999
850
237
(810)
2,053

27,204

43,543

Capital management policies and procedures
The Group’s capital management objectives are:
•  To ensure the Group’s ability to continue as a going concern; and
•  To provide an adequate return to shareholders by pricing products and services commensurately with the level of risk.

This is achieved through close management of working capital and regular reviews of pricing. Decisions on whether to raise funding 
using debt or equity are made by the Board based on the requirements of the business.

Capital for the reporting period under review is shown as total equity in the table above.

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103

 
Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

24. SHARE CAPITAL 

At 31 December 2018
Issue of shares in the year

At 31 December 2019

Ordinary
shares
0.01

Total 
Share Capital
£’000

Share Premium
£’000

150,068,507
536,530

150,605,037

1,501
5

1,506

40,994
611

41,605

During the year, 16,569 shares in aggregate were issued under the Sumo Group plc Share Incentive Plan. A further 519,961 shares were 
issued following the exercise of options. 

When calculating basic earnings per share, the weighted average number of shares has been adjusted to exclude shares held in the 
Employee Benefit Trust (4,618,735 at 31 December 2019 and at 31 December 2018). 

Share capital represents the nominal value of shares that have been issued.

Share premium includes any premiums received on issue of share capital. Any transaction costs associated with the issuing of shares 
are deducted from share premium, net of any related income tax benefits.

The reverse acquisition reserve was created as a result of the share for share exchange under which Sumo Group plc became the 
parent undertaking prior to the IPO. Under merger accounting principles, the assets and liabilities of the subsidiaries were consolidated 
at book value in the Group financial statements and the consolidated reserves of the Group were adjusted to reflect the statutory share 
capital, share premium and other reserves of the Company as if it had always existed, with the difference presented as the reverse 
acquisition reserve.

The merger relief reserve represents the difference between the fair value and nominal value of shares issued on acquisition of a 
Group subsidiary.

The foreign currency translation reserve represents the exchange differences on retranslation of foreign operations.

25. RELATED PARTY TRANSACTIONS 
Identity of related parties
The Directors consider there to be no ultimate controlling party during the period. Related parties include representatives of major 
shareholders and parent and intermediate parent entities ultimately owned by the same shareholders. 

There were no related party transactions during the year. 

Key management compensation is disclosed in Note 5.

26. CONTINGENT LIABILITIES
The Company is party to a Group Overdraft Facility of £3,000,000 and a Revolving Credit Facility with Clydesdale Bank plc of up to 
£10,000,000, together with certain subsidiary companies. No amounts were drawn down at 31 December 2019. On 24th March 2020 the 
Group drew down from its existing revolving credit facility £10 million (see Note 29).

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27. BUSINESS COMBINATIONS
Acquisition of Red Kite Games Limited
On 31 January 2019, the Group acquired Red Kite Games Limited for a total consideration of £2.2million. The net consideration is 
£1.6 million, as Red Kite had £0.5million of cash on the balance sheet at the date of acquisition. The Company will continue to operate 
under the Red Kite name, as a wholly owned subsidiary of Sumo Digital Limited. 

The provisional book and fair values of the assets and liabilities acquired are set out below:

 Book value 
recognised at 
acquisition
£’000

Fair value 
adjustments
£’000

Fair value
£’000

Assets
Intangible assets
Property, plant and equipment
Trade and other receivables
Cash and cash equivalents

Liabilities
Corporation tax payable
Trade and other payables
Deferred tax

Goodwill

Summary of net cash inflow from acquisition
Cash paid
Cash acquired

Cash consideration transferred

Purchase consideration
Cash paid
Contingent consideration
Ordinary shares 

Total purchase consideration

Acquisition costs charged to expenses

–
47
202
547

796

(23)
(27)
(2)

(52)

135
(22)
(59)
(4)

50

–
(97)
–

(97)

135
25
143
543

846

(23)
(124)
(2)

(149)

697

1,457

2,154

505
(543)

(38)

505
135
1,514

2,154

157

Consideration transferred
The acquisition of Red Kite Games Limited was settled in cash amounting to £505,000 and approximately £1,514,000 through the issue of 
1,162,791 new ordinary shares in Sumo Group (‘Consideration Shares’) to the Sellers. The Consideration Shares will be issued on the 
12 month anniversary of the acquisition date. Further contingent consideration is due in respect of any pre-acquisition receivables 
collected within 12 months of the acquisition date, and the fair value of this consideration has been reflected in the transaction price. 

Acquisition related costs amounting to £157,000 are not included as part of consideration transferred and have been recognised as an 
expense in the income statement as part of operating expenses – exceptional.

Goodwill
Goodwill of £1,457,000 is primarily related to growth, technical knowledge and market diversification. Other intangible assets had a fair 
value of £135,000.

Contribution to the Group results
Red Kite Games Limited generated a profit of £699,000 for the 11 months from acquisition. Revenue for the period was £2,794,000. 

Sumo Group plc  Annual Report & Accounts 2019

105

Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

28. IFRS 16 ADOPTION IMPACT
In 2019, the Group has adopted new guidance for the recognition of leases (IFRS 16). The new standard has been applied retrospectively 
without restatement, with the cumulative effect of initial application recognised as an adjustment to the opening balance of retained 
earnings at 1 January 2019. Consequently, the comparative numbers are not restated. 

The impact on the opening balance sheet at 1 January 2019 is set out below:

Non-current assets
Goodwill and other intangible assets
Property, plant and equipment
Deferred tax asset

Total non-current assets

Current assets
Trade and other receivables 
Cash and cash equivalents

Total current assets

Total assets

Current liabilities
Trade and other payables
Corporation tax payable

Total current liabilities

Non-current liabilities
Lease liabilities

Total non-current liabilities

Total liabilities

Net assets

Equity
Share capital & other equity
Retained earnings

Total equity

Pre–IFRS 16
As at 31 December 
2018
£’000

IFRS 16 adoption 
adjustments
£’000

Post–IFRS 16
As at 1 January
 2019
£’000

22,378 
2,496 
2,053 

26,927 

25,172 
3,730 

28,902 

55,829 

(11,476)
(810)

(12,286)

– 

– 

(12,286)

43,543 

(22,478)
66,021 

43,543 

– 
4,981 
– 

4,981 

(96)
–

(96)

4,885 

(487)
15 

(472)

(4,490)

(4,490)

(4,962)

(77)

–
(77)

(77)

22,378 
7,477 
2,053 

31,908 

25,076 
3,730 

28,806 

60,714 

(11,963)
(795)

(12,758)

(4,490)

(4,490)

(17,248)

43,466 

(22,478)
65,944 

43,466 

The adoption of IFRS 16 resulted in the recognition of a financial liability of £5,245,000 as at 1 January 2019. Offset against this, £268,000 
of lease liability accruals were de-recognised at that date. The weighted average incremental borrowing rate applied to lease liabilities 
recognised at 1 January 2019 was 2.5%.

The lease liabilities at 1 January 2019 can be reconciled to the operating lease commitments as at 31 December 2018 as follows:

Operating lease commitments at 31 December 2018
Weighted average incremental borrowing rate
Discounted operating lease commitments
Commitments on short life and low value leases

Lease Liabilities at 1 January 2019

£’000

5,899
2.5%
5,298
(53)

5,245

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Financial 
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28. IFRS 16 ADOPTION IMPACT CONTINUED
The financial impact of adoption of IFRS 16 on the 2019 income statement is set out below: 

Revenue 

Direct costs 
Video Games Tax Relief 

Direct costs (net) 
Gross profit 

Operating expenses 
Operating expenses – exceptional 

Operating expenses – total 

Group operating profit/(loss) 
Finance cost 
Finance income 

Profit/(loss) before taxation 
Taxation 

Profit/(loss) for the year attributable to equity shareholders 

Pre–IFRS 16 

IFRS 16 adoption adjustments 

Post–IFRS 16

Year ended 
31 December 2019 
£’000 

Reversal of rent 
expense 
£’000 

Additional 
depreciation and 
interest
£’000 

Year ended 
31 December 2019 
£’000 

48,987 

(32,409)
7,350 

(25,059)
23,928 

(15,987)
(523)

(16,510)

7,418 
(164)
253 

7,507 
117

7,624 

– 

– 
– 

– 
– 

986 
– 

986 

986 
– 
– 

986 
– 

986 

– 

– 
– 

– 
– 

(905)
– 

(905)

(905)
(149)
– 

(1,054)
– 

(1,054)

48,987 

(32,409)
7,350 

(25,059)
23,928 

(15,906)
(523)

(16,429)

7,499 
(313)
253 

7, 439 
117

7,556 

29. POST BALANCE SHEET EVENTS 
On 12th March 2020 the World Health Organisation declared the COVID-19 outbreak to be a pandemic. This resulted in the UK 
government announcing on a series of restrictions to daily life. As a result, during March 2020, in close co-operation with our clients and 
with their consent, we have moved to working from home across the Group. The potential impact of this on the Group is considered more 
fully on page 38. 

On 24th March 2020 the Group drew down from its existing revolving credit facility £10 million. Whilst there are no immediate or specific 
uses for these funds, the Directors consider this to be appropriate action, in the current exceptional circumstances, to support the 
Group’s liquidity position and medium term growth plans in light of the ongoing pandemic.

Whilst the impact on the Group’s results is difficult to predict, based on the measures taken to mitigate the disruption on the Group’s 
operations and boost its liquidity, as well as the sensitivity analysis described in the Group’s Going Concern review, the directors 
consider that the Group has adequate resources to continue in operational existence for the foreseeable future and do not expect an 
impairment to the Group’s non-current assets as a result of the pandemic.

30. ALTERNATIVE PERFORMANCE MEASURES

Revenue
Gross profit

Revenue
Gross profit

Audited year 
ended 
31 December 2019
£’000

 Deferred costs on 
Co–funded 
contracts
£’000

Adjusted year 
ended 
31 December 2019
£’000

48,987 
23,928 

– 
1,292 

48,987 
25,220 

Audited year ended 
31 December 2018
£’000

 Deferred costs on 
Co–funded 
contracts
£’000

Adjusted 
year ended 
31 December 2018
£’000

 38,696 
 18,403 

 – 
 208 

 38,696 
 18,611 

Sumo Group plc  Annual Report & Accounts 2019

107

Financial Statements

NOTES TO THE GROUP FINANCIAL 
STATEMENTS CONTINUED

for the year ended 31 December 2019

Adjusted Earnings Per Share
Basic adjusted earnings per share is calculated by dividing the adjusted earnings attributable to equity shareholders by the adjusted 
weighted average number of ordinary shares in issue at the reporting date. The adjusted weighted average number of shares differs 
from the statutory measure as it includes 950,000 nil cost options issued on IPO, of which only 500,000 were exercised during 2019 
(2018: nil). The calculation of Adjusted earnings per share is based on Adjusted profit before tax presented below, after a pro-forma rate 
of tax of 19%. 

Diluted adjusted earnings per share is calculated by dividing adjusted earnings by the total number of potential future shares, including 
all those in granted in respect of Share Option schemes where performance conditions have not yet been met. 

When calculating diluted earnings per share, the number of shares is adjusted to assume conversion of 9,640,194 (2018: 9,581,278) of 
potentially dilutive options granted to employees, 1,162,791 (2018: nil) shares to be issued in respect of deferred consideration on 
acquisition and 1,450,000 (2018: 1,450,000) of warrants.

Adjusted earnings per share
Weighted average number of shares for the purposes of basic adjusted earnings per share
Fully dilutive potential number of shares
Basic AEPS (pence)
Diluted AEPS (pence)

Year ended 
31 December 2019

Year ended 
31 December 2018

146,410,409 
158,239,287
6.99 
6.46

146,126,446 
156,481,050 
5.09 
4.75 

A reconciliation of IFRS reported results to the unaudited underlying income statement is shown below.

Year ended 31 December 2019

Year ended 31 December 2018 (Restated)

Revenue

Gross profit
Operating expenses excluding depreciation, 

amortisation and exceptional items

Investment in co-funded games expensed
Operating lease costs capitalised under IFRS 16
Share based payments

Adjusted EBITDA
Depreciation
Net finance costs
Investment in co-funded games expensed 
Operating lease costs capitalised under IFRS 16
Amortisation of software

Adjusted profit before tax, share based 
payment charge, IFRS 16 adjustments, 
exceptional items and amortisation of 
customer contracts and customer 
relationships

Operating expenses – exceptional
Share based payment charge
Amortisation of customer contracts and 

relationships

Profit/(loss) before taxation

Reported
£’000

48,987 

23,928 

(12,846)
1,292 
(986)
2,684 

14,072 
(2,226)
(60)
(1,292)
986 
(213)

11,267 
(523)
(2,684)

(621)

7,439 

Adjustments
£’000

– 

1,292 

–
(1,292)
–
–

– 
905
149
1,292 
(986)
– 

Underlying
£’000

48,987 

25,220 

(12,846)
– 
(986)
2,684 

14,072 
(1,321)
89
– 
– 
(213)

1,360 

12,627 

Reported
£’000

38,696 

18,403 

(11,379)
208 
–
3,004 

10,236 
(1,104)
212 
(208)
–
(163)

8,973 
(94)
(3,004)

(6,784)

(909)

Adjustments
£’000

– 

208 

–
(208)
–
–

– 

–
208 
–
– 

Underlying
£’000

38,696 

18,611 

(11,379)
– 
– 
3,004 

10,236 
(1,104)
212
– 
–
(163)

208 

9,181 

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Governance

Financial 
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PARENT COMPANY BALANCE SHEET

as at 31 December 2019

Non-current assets
Investments – shares in subsidiary undertakings
Deferred tax

Current assets
Trade and other receivables
Cash and cash equivalents

Current liabilities
Trade and other payables
Corporation Tax payable

Net current assets

Total assets less current liabilities

Net assets

Capital and reserves
Called up share capital
Share premium
Merger relief reserve
Shares to be issued
Retained earnings

Total shareholders’ funds

Note

3
4

5

6

7
7

7

2019
£’000

94,563
117

94,680

36,657
5,003

41,660

325
–

325

2018
£’000

92,511
–

92,511

40,482
87

40,569

337
33

370

41,335

40,199

136,015

132,710

1,506
41,605
590
1,514
90,800

1,501
40,994
590
–
89,625

136,015

132,710

The Company loss for the year was £260,000 (2018: profit of £30,000).

The Company financial statements on pages 109 to 114 were approved by the Board of Directors on 20 April 2020 and were signed on its 
behalf by:

Carl Cavers 
Director   

David Wilton
Director

The notes on page 111 to 114 form part of these Company financial statements.

Sumo Group plc  Annual Report & Accounts 2019

109

 
 
 
 
 
 
Financial Statements

PARENT COMPANY STATEMENT OF 
CHANGES IN EQUITY

for the year ended 31 December 2019

Balance at 31 December 2017

Profit for the year

Total comprehensive income for the year

Transactions with owners:
Issue of shares
Reserve on issue of shares during acquisition of 

subsidiary

Share-based payments transactions
SIP share issue and SIP reserve

Share
capital
£’000

1,450

–

–

50

–
–
1

Share
premium
£’000

36,121

–

–

4,873

–
–
–

Balance at 31 December 2018

1,501

40,994

Loss for the year

Total comprehensive income for the year

Transactions with owners:
Issue of shares
Share-based payments transactions
Shares to be issued in respect of acquisition of a 

subsidiary

–

–

5
–

–

–

–

611
–

–

Merger relief 
reserve
£’000

Shares to be issued 
£’000

–

–

–

–

590
–
–

590

–

–

–
–

–

Retained
earnings
£’000

87,017

30

30

–

–
2,579
(1)

Total
equity
£’000

124,588

30

30

4,923

590
2,579
–

89,625

132,710

(260)

(260)

–
1,435

–

(260)

(260)

616
1,435

1,514

90,800

136,015

–

–

–

–

–
–
–

–

–

–

–
–

1,514

1,514

Balance at 31 December 2019

1,506

41,605

590

The notes on pages 111 to 114 form part of these Company financial statements.

110

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Governance

Financial 
Statements

NOTES TO THE PARENT COMPANY 
FINANCIAL STATEMENTS

for the year ended 31 December 2019

1. BASIS OF PREPARATION AND ACCOUNTING POLICIES 
Basis of preparation
Sumo Group plc (the ‘Company’) is registered in England and Wales as a public limited company. The address of its registered office is 
32 Jessops Riverside, Brightside Lane, Sheffield S9 2RX. 

The principal activity of Sumo Group plc and its subsidiaries (together the ‘Group’) is that of video games development. The principal 
activity of the Company is that of a holding company.

The separate financial statements of the Company have been prepared in accordance with Financial Reporting Standard 101 “Reduced 
Disclosure Framework” (FRS 101), on the going concern basis under the historical cost convention, and in accordance with the 
Companies Act 2006 and applicable Accounting Standards in the UK. The principal accounting policies, which have been applied 
consistently to all the years presented, are set out below.

The following exemptions from the requirements in IFRS have been applied in the preparation of these financial statements, in 
accordance with FRS 101:
•  The following paragraphs of IAS 1 “Presentation of Financial Statements”

•  10(d) (statement of cash flows);
•  16 (statement of compliance with all IFRS);
•  11 (cash flow statement information); and
•  134-136 (capital management disclosures)
•  IFRS 9 “Financial Instruments: Disclosures”;
•  IAS 7 “Statement of Cash Flows”;
•  IAS 24 (paragraphs 17 and 18a) “Related Party Disclosures” (key management compensation); and
•  IAS 24 “Related Party Disclosures” – the requirement to disclose related party transactions between two or more members of a group.

As the Group financial statements include the equivalent disclosures, the Company has taken the exemptions available under FRS 101 in 
respect of the following disclosures:
•  IFRS 2 “Share-Based Payments” in respect of Group settled equity share-based payments; and
•  Certain disclosures required by IFRS 13 “Fair Value Measurement” and disclosures required by IFRS 7 “Financial Instruments: 

Disclosures”

Company profit and loss account
The Company has not presented its own profit and loss account as permitted by Section 408 of the Companies Act 2006. The Company’s 
loss for the year was £260,000 (2018: profit of £30,000) There are no material differences between the profit after taxation in the current 
and prior year and its historical cost equivalent. Accordingly, no note of historical cost profits and losses has been presented.

Dividend distribution
The distribution of a dividend to the Company’s shareholders is recognised as a liability in the Company’s financial statements in the 
period in which it is approved by the Company’s shareholders.

Investment in subsidiary undertakings
Investments in Group undertakings are stated at cost, unless their value has been impaired in which case they are valued at the lower of 
their realisable value or value in use.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in profit or loss except to the extent that it 
relates to items recognised in other comprehensive income or directly in equity, in which case it is recognised in other comprehensive 
income or in equity, respectively.

Current tax is the expected tax payable on the taxable income for the period, using tax rates enacted or substantively enacted at the 
balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes, except to the extent that it arises on:
•  the initial recognition of goodwill where the initial recognition exemption applies;
•  the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination;
•  differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future.

Sumo Group plc  Annual Report & Accounts 2019

111

Financial Statements

NOTES TO THE PARENT COMPANY 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2019

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and 
liabilities, using tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset in respect of tax losses is recognised only to the extent that it is probable that future taxable profits will be available 
against which the asset can be utilised.

Provisions
Provisions are recognised when the Company has a present legal or constructive obligation as a result of past events, it is probable that 
an outflow of resources will be required to settle the obligation and the amount has been reliably estimated. Provisions are not 
recognised for future operating losses.

Share-based payments
The parent company has granted rights to its equity instruments to the employees of its subsidiaries. The share-based payment charge 
is recorded in profit or loss of the subsidiary company in respect of these arrangements. The parent company has recorded these 
transactions within cost of investment with the credit recorded within equity.

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a 
deduction, net of tax, from the proceeds of issue.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits with an original maturity of three months or less. 

Trade and other receivables
Trade and other receivables are initially recorded at fair value and thereafter are measured at amortised cost using the effective interest 
rate. A loss allowance for expected credit losses is recognised based upon the lifetime expected credit losses. This assessment is 
performed on a collective basis considering forward-looking information. 

Trade and other payables
Trade payables are initially recorded at fair value and thereafter at amortised cost using the effective interest rate method.

Critical accounting estimates and judgements
The critical accounting estimates set out in the Group accounts also apply to the Company.

2. REMUNERATION OF DIRECTORS AND AUDITORS
Details of Directors’ remuneration are shown in the Directors’ Remuneration Report of the Group financial statements. Details of auditor 
remuneration are shown in Note 10 of the Group financial statements.

3. INVESTMENTS IN SUBSIDIARY UNDERTAKINGS

Cost and carrying amount
At 31 December 2017
Share options granted to subsidiary employees

At 31 December 2018
Share options granted to subsidiary employees

At 31 December 2019 

£’000

89,932
2,579

92,511
2,052

94,563

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Financial 
Statements

3. INVESTMENTS IN SUBSIDIARY UNDERTAKINGS CONTINUED
Details of the investments in which the Group holds 20% or more of the nominal value of any class of share capital are as follows:

Class of share capital held By Parent Company

By the Group

Nature of Business

Proportion held

Project Republica Topco Limited
Project Republica Bidco Limited
Sumo Digital Holdings Limited
Sumo Digital Group Limited
Sumo Digital Entertainment Limited
Sumo Digital Limited
Sumo Digital (Genus) Limited
Cirrus Development Limited
Aghoco 1337 Limited
Mistral Entertainment Limited
Sumo Video Games Private Limited
Sumo Games Development Limited (formerly 

Riverside Games Limited)
Atomhawk Design Limited
Atomhawk Canada Limited
The Chinese Room Limited
Riverside Games Limited (formerly 

Aghoco 1788 Limited) *

Aghoco 1789 Limited *
Aghoco 1790 Limited *
Red Kite Games Limited

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

Ordinary
Ordinary
Ordinary
Ordinary

Ordinary
Ordinary
Ordinary
Ordinary

100%
–
–
–
–
–
–
–
–
–
–

–
–
–
–

–
–
–
–

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%

100%
100%
100%
100%

Holding company
Holding company
Holding company
Holding company
Holding company
Video game development
Video game development
Video game development
Employee benefit trust trustee
Video game development
Video game development

Dormant
Visual design
Visual design 
Video game development 

Dormant 
Dormant
Dormant
Video game development

At the start of 2019, 17% of the share of Project Republica Topco Limited was owned by the Group’s founder shareholders. These shares 
were subject to put and call options to be satisfied by shares in Sumo Group plc, held by an employee benefit trust, the Sumo Group plc 
Employee Benefit Trust, which was set up on 13 December 2017. During 2019 these options were exercised by the founding shareholders. 

All the companies listed above are incorporated in England and Wales, and have a registered address of 32 Jessops Riverside, Brightside 
Lane, Sheffield, S9 2RX, with the following exceptions:

Company

Sumo Video Games Private Limited

Country of Incorporation

India

Atomhawk Canada Limited

Canada

Address

MCCIA Trade Tower, B Building, 205-206, 
Senapati Bapat Rd, Chattushringi, 
Gokhalenagar, Pune, Maharashtra 411016
Suite 678, 999 Canada Place, Vancouver, British 
Columbia, V6C 3E1

4. DEFERRED TAX 

Losses

The tax credit recognised in the company income statement for the year was £125,000 (2018: charge of £33,000)

5. TRADE AND OTHER RECEIVABLES 

Amounts owed by Group undertakings
Prepayments and accrued income

2019
£’000

117

2018
£’000

–

2019
£’000

36,624
33

36,657

2018
£’000

40,463
19

40,482

All of the amounts owed by Group undertakings shown above are repayable on demand. 

Sumo Group plc  Annual Report & Accounts 2019

113

Financial Statements

NOTES TO THE PARENT COMPANY 
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2019

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Trade payables
Amounts owed to Group & related entities
Accruals

2019
£’000

23
261
41

325

2018
£’000

36
262
39

337

7. SHARE CAPITAL AND RESERVES
Details of movements in shares are set out in Note 24 to the Group financial statements. Details of shares to be issued in respect of the 
acquisition of a subsidiary are set out in Note 27 to the Group financial statements.

8. RELATED PARTY TRANSACTIONS
The Company has taken advantage of the exemption included in FRS101 Reduced Disclosure Framework to not disclose details of 
transactions with Group undertakings, on the grounds that it is the parent company of a Group whose accounts are publicly available.

Directors’ transactions
Details of the Directors’ interests in the ordinary share capital of the Company are provided in the Directors’ Report. 

9. CONTINGENT LIABILITIES
The Company is party to a Group Overdraft Facility of £3,000,000 and a Revolving Credit Facility with Clydesdale Bank plc of up to 
£10,000,000, together with certain subsidiary companies. The amounts drawn down at 31 December 2019 were £nil.

114

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Financial 
Statements

FINANCIAL CALENDAR

Financial year end 
Announcement of full-year results
Publication of Annual Report and Accounts
Annual General Meeting
Announcement of half-year results
Publication of Interim Report
Financial year end
Announcement of full-year results
Publication of Annual Report and Accounts

31 December 2019
21 April 2020
21 May 2020
25 June 2020
Late September 2020
Mid October 2020
31 December 2020
April 2021
May 2021

Sumo Group plc  Annual Report & Accounts 2019

115

Financial Statements

COMPANY INFORMATION

REGISTRARS
Link Market Services Limited
The Registry 34 
Beckenham Road 
Beckenham 
Kent BR3 4TU

INDEPENDENT AUDITOR 
Ernst & Young LLP (“EY”)
1, Bridgewater Place, 
Water Lane, 
Leeds, LS11 5QR

NOMINATED ADVISER AND JOINT BROKER
Zeus Capital Limited
82 King St, 
Manchester, M2 4WQ
and
10 Old Burlington Street, 
London, W1S 3AG

JOINT BROKER
Investec Bank plc
30 Gresham Street, 
London, EC2V 7QP

PRINCIPAL BANKERS
Clydesdale Bank plc
94 – 96 Briggate 
Leeds LS1 6NP

FINANCIAL PUBLIC RELATIONS
Belvedere Communications Limited
25 Finsbury Circus 
London, EC2M 7EE

116

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sumogroupplc.com

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