Quarterlytics / Consumer Cyclical / Furnishings, Fixtures & Appliances / Tempur Sealy International

Tempur Sealy International

tpx · LSE Consumer Cyclical
Claim this profile
Ticker tpx
Exchange LSE
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Employees 201-500
← All annual reports
FY2020 Annual Report · Tempur Sealy International
Sign in to download
Loading PDF…
Annual Report and Accounts 
2020

Sustainable futures 
through digital 
transformation

1

Strategic Review

Financial Highlights 

Letter to Shareholders 

Market Overview 

Our Business Model 

Our Values 

Commercial Vision &  
2020 Key Metrics 

Acquisition Strategy 

Chairman’s Statement 

CEO’s Statement 

Financial Review 

Sustainable Futures 

Risk and Risk Management 

Corporate Governance

Board of Directors 

Corporate Governance Report 

Remuneration Report 

The Audit, Risk and AIM Rules 
Compliance Committee 

Directors’ Report 

Statement of Directors’  
Responsibilities 

Financial Statements

Independent Auditor’s Report  

Consolidated Income Statement 

Consolidated Statement of  
Financial Position 

Consolidated Statement of  
Changes in Equity 

Consolidated Statement of  
Cash Flow 

Company Statement of    
Financial Position 

Company Statement of    
Changes in Equity  

Company Statement of    
Cash Flow  

Notes to the Consolidated  
Financial Statements 

2

3

4

6

8

9

10

18

20

24

26

40

46

48

55

57

59

60

64

70

71

72

73

74

75

76

77

Directors, Secretary and Advisers 

118

 
 
 
 
2

Key Highlights and Key Takeaways

Key Highlights

REVENUE 

GROSS PROFIT

£31.5m

(20191: £22.1m)

£12.0m

(20191: £9m)

PUBLIC SERVICES REVENUE 

CASH3 

£20.1m

(20191: £12.3m)

£4.6m

(2019: £5.7m)3

NORMALISED ADJUSTED EBITDA2

ADJUSTED PROFIT AFTER TAX4

£3.4m

(20191: £2.1m)

£2.7m

(20191: £0.2m)

ADJUSTED DILUTED EARNINGS PER SHARE5 

CURRENT RATIO7

3.6p

(2019: 0.7p)

NET DEBT6

£0.4m

(20191: Net Cash £5.7m)

1.7

(2019: 2.4)

1.  Normalised results are prepared on the assumption that the four initial companies acquired at IPO were owned for a full period and the results 
of subsequent acquisitions from the date of completion adjusted for normalised salaries and bonuses and the same central costs as reported 
in the current year. Normalised numbers are used where the Directors believe it provides a more appropriate measure when comparing the 
year on year performance of the Group.

2.  Normalised adjusted EBITDA is a non-IFRS measure that the Group uses to measure its performance and is defined as earnings before interest, 
taxation, depreciation and amortisation and after add back of costs related to acquisitions, restructuring and other one off costs made by the 
Group, fair value adjustments, share-based payment charges and pre IFRS 16 adjustments.

3.  Cash decreased due to impact of acquisitions made in the year.
4.  Adjusted profit after tax is a non-IFRS measure and is, in the director’s opinion, more representative of the underlying performance of the Group. 
To arrive at adjusted profit after tax, adjustments made include the add back of acquisition , restructuring and other one off costs, amortisation 
related to acquired intangibles, share-based payments, the impact of fair value adjustments and IFRS 16 adjustments and the tax impact of 
these adjustments.

5.  Adjusted diluted earnings per share is calculated based on adjusted profit after tax as defined above. An adjusted diluted share count is 

calculated by taking the weighted average basic shares and including the maximum shares to be issued in respect of contingent consideration 
to be paid based on performance measures met in the period, together with the maximum Share-based payments outstanding.

6.  Net debt is calculated as cash balances less borrowings.
7.  Current ratio calculated before the impact of IFRS 16.

Key Takeaways

•  Acquisition of FutureGov and Ameo

•  Revolving Credit Facility (RCF) of £5m secured  

with HSBC

•  Growth in customer base with 265 customers 

billed in the year (2019: 191)

•  75% of customers billed in 2020 were also billed  

in 2019 and/or 2018

•  Top 10 customers represented 35% of revenue 

(2019: 54%)

•  Clients billed where work was performed by 

two or more Group companies totalled £8.9m 
representing 28% of total revenue

•  Collaborations within the Group  

(2020: 51 / 2019: 8)

•  Average headcount in the year of 361 employees 
across the UK, Bulgaria and Norway including  
220 in technology roles 

 
3

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Letter to Shareholders

I am delighted that we have been able to support all 
of our staff throughout the pandemic without calling 
upon government support through either the furlough or 
business loans schemes. Although the roles of many of 
our support staff have been impacted by the restrictions 
enforced by lockdown, our enduring sense has been to 
provide from within and leave the government support 
to those more in need. By doing so, we can also allocate 
future capital with a clear conscience and maintain 
control of our destiny.

Today, the Panoply represents approximately 400 
members of staff and within that, a true reflection of 
the diverse nature of our wonderful society. Our male to 
female ratio in senior leadership positions is now 61:39 
with BAME representation at 12% and LGBT at 7%. Rather 
than celebrating this though, we believe it shows us that 
we still have a way to go. This coming year will see us 
setting long term diversity and inclusion targets across 
all groups and publishing them and our annual results 
on our website. The recent Black Lives Matter movement 
has shown us that to some extent, we have all been 
blindsided by the Black, Asian and Minority Ethnic (BAME) 
term. The reality is that in the tech industry, people of 
Asian descent have a very different life experience to 
our black colleagues. After all, the CEOs of Microsoft and 
Alphabet are of Indian origin and as such are great role 
models for others with the same background. However 
notable black leaders in our industry are few and far 
between. For that reason, moving forwards, we will split 
BAME into B and AME and report each separately so that 
we begin to do our bit to   address this issue.

Our purpose will continue to be at the forefront of 
everything that we do, helping us to solve problems and 
deliver outcomes of which we can be truly proud. In turn, 
this will be reflected in our financial performance. This 
year has seen us increase revenues by 43%8 , normalised 
adjusted EBITDA9 by 62% with a cash conversion ratio of 
91% versus normalised 2019 figures. On a statutory basis, 
revenue has increased by 284%, adjusted EBITDA by 850% 
and operating loss has increased by 87.5% as a result of 
4 months of trading in 2019 versus a whole year’s worth of 
trading in 2020. That performance has continued into the 
current financial year with Q1 unaudited revenue of £10.1m 
representing 10% organic growth and adjusted EBITDA 
of £1.7m which is up 55% on a like for like basis. These are 
numbers that the whole group can be proud of but I can 
speak with near certainty that they wouldn’t have been 
possible to achieve without a deep sense of purpose 
running through our core.

Thank you for your continuing support.

Neal Gandhi 
18 August 2020

8.  Normalised results are prepared on the assumption that the four initial companies acquired 
at IPO were owned for full period and the results of subsequent acquisitions from the date 
of completion adjusted for normalised salaries and bonuses and the same central costs 
as reported in the current year. Normalised numbers are used where the Directors believe it 
provides a more appropriate measure when comparing the year on year performance of 
the Group.

9.  Normalised adjusted EBITDA is a non-IFRS measure that the Group uses to measure its 
performance and is defined as earnings before interest, taxation, depreciation and 
amortisation and after add back of costs related to acquisitions, restructuring and other 
one off costs made by the Group, fair value adjustments, share-based payment charges 
and pre IFRS 16 adjustments. 

Dear Shareholders,

It is hard to believe that the results to 31 March 2020 
represent our first full year as a listed company,  
and indeed as an entity at all given that the IPO in  
December 2018 was the catalyst to create the Panoply.

The macro-economic headwinds that we have faced 
in that time are surely unprecedented. The uncertainty 
caused by any one of Brexit, the US-China trade war 
and the current Covid-19 pandemic makes plotting a 
corporate path difficult, let alone the combination of  
all three and, as I write, all three are still very much in  
full force.

Given this backdrop it is a source of immense pride 
to reflect on quite how much we have achieved since 
December 2018 and, in particular, in the twelve months 
to 31 March 2020. From the outset, our goal has been to 
establish the optimal model to help deliver the digital 
transformation programmes fit for the 21st century. 
Fundamentally we do this by recognising that small, 
diverse, expert, multidisciplinary teams can and do have 
incredible impact on client outcomes. Furthermore, 
forward thinking clients now want their service partner 
to work alongside in-house teams; upskilling them on 
modern tools and processes along the way. It is this 
recognition, along with the fact that we are cloud and 
agile native, that sets us apart from larger monolithic 
companies that are struggling to embrace this new 
model of delivery.

I have no doubt that the single most meaningful 
contributor to our success to date has been our collective 
sense of purpose. We fundamentally believe that 
serving our wider community and building increasing 
shareholder returns do not need to be mutually exclusive. 
We have been able to attract exciting companies and 
highly talented, driven individuals into the Panoply 
Group because together we can deliver outcomes 
that will have a positive effect on society as well driving 
financial value. This has been epitomised by the work 
that we have been doing since the onset of Covid-19. 
The pandemic highlighted many of the shortcomings 
in digital services and we have worked tirelessly with all 
levels of government to help transform them and make a 
meaningful difference to the lives of citizens up and down 
the country in difficult circumstances. 

 
 
 
 
 
 
 
 
4

Market Overview

We are living in turbulent times. A world already 
grappling with political, environmental, social and 
technological change happening at a pace not 
seen in our lifetime, has been turned on its head by 
the Covid-19 pandemic.

Recent events have exposed just how far most 
organisations have to go to make digital-first a reality. 
For organisations across the private and public sector 
digital transformation has been high on the agenda 
for a number of years, yet not enough have taken the 
bold steps needed to build organisations fit for 2020 
and beyond. Digital transformation means more than 
transitioning to remote working practices and video calls. 
It means seizing the opportunities of technology and 
data, to fundamentally reshape the way we  
deliver services. 

While no organisation could have accurately predicted 
the many challenges we face today, those that have 
adapted best are those that had already developed 
digital-first strategies and ways of working. The 
importance of agility and of the central role of digital 
has been brought into sharp focus. In a period of just 
a few months, we’ve seen more purposeful discussion 
around the need to build resilient, digitally-driven 
business than in many months and years before. We are 
seeing organisations across every sector beginning to 
question their operating models, workspaces, culture, 
responsibilities towards employees, supply chains, 
management structures, and more.

In the public sector, departments which have traditionally 
been slow-moving have proven that they can deliver 
impactful, innovative services at speed. The Panoply are 
proud to have worked on several initiatives to support the 
government’s emergency response to Covid-19. 

In partnership with Camden Council, FutureGov designed 
and built Beacon – an open source service directory tool 
which helps the council and local public service partners 
match vulnerable residents with relevant support. 
Notbinary created a system with the Competition and 
Markets Authority via the Department for Business, Energy 
& Industrial Strategy which allows businesses to be held 
to account for unfair behaviour during the crisis. 

In addition, FutureGov and Notbinary both built 
dashboards to help manage the provision of ventilators 
and personal protective equipment (‘PPE’) for health 
workers in North East London NHS Trust. In an example of 
how highly skilled, agile teams can make a difference 
with technology, these dashboard tools were taken 
from the initial concept stage to being operational in 
little over a week. This is a true testament to the power 

of technology to deliver business solutions and make a 
difference to peoples’ lives. It also heralds a new age for 
service delivery, as organisations realise the benefits of 
moving away from the slow, monolithic approaches of 
transformation in the past.

An uncertain future
Understandably, organisations have a range of concerns 
as we enter an economic slowdown and a world 
operating under very different rules. Yet the dominant 
business impact of the pandemic can be most helpfully 
framed in terms of increased uncertainty. Institutions 
attempting to forecast for future scenarios risk wasted 
resources as circumstances change. Instead, agility and 
flexibility must be built into organisational DNA to flourish 
on the road ahead.

With the right mindset, every organisation has the 
potential to turn these events to their advantage. It is rare 
to face such a large and varied set of challenges. But it 
is also rare to be presented with such a strong catalyst 
for change. This is an unmissable opportunity to refocus 
services around the true needs of their users. To move 
away from the one-size-fits-all, rigid systems of the past 
to a more individualised approach.

The Directors believe in two clear ways of meeting this 
need. The first approaches digital transformation from 
a top-down, organisational perspective – asking what 
the end user need is and adopting working practices, 
business models, and technologies to achieve this.  
This user-centric approach is seen in our work at 
FutureGov, where we improve the relevance and delivery 
of public sector services, making a real difference to the 
lives of individuals.

The second looks at digital transformation through the 
power of technology. Our Group-wide expertise in data, 
automation, and engineering gets to the heart of the 
legacy technology infrastructure that still plagues many 
organisations today. By working with our clients to solve 
their deep-seated technical issues, we help them to 
remain competitive and deliver world-class experiences 
for their customers.

The Panoply has been expressly designed to provide 
digital transformation services in both of these ways, 
in a flexible and agile manner. This enables us to work 
alongside our clients at the fast pace that they require.

5

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Guided by values
The past few years have seen social and 
environmental concerns pushed up the 
corporate agenda, as organisations 
have increasingly woken up to their 
responsibilities beyond pure shareholder 
profit. We now see businesses committing 
to initiatives around the UN’s sustainability 
goals, to fostering increased diversity in 
talent pipelines, and making a positive 
impact in the local communities in which 
they operate.

 
 
 
 
 
 
 
6

Our Business Model

We believe an 
increasingly complex 
world needs a new 
business model to 
achieve high impact 
outcomes for clients 
and their employees 
and more value for 
stakeholders.

We combine the dynamism and agility 
of smaller, expert teams with the scale 
required to confidently address our 
clients’ most pressing needs, as they 
navigate the rapidly changing nature of 
society and business. 

Using our model of consistent autonomy, 
we embrace a culture of cultures to 
deliver impactful work and to drive 
profitable organic growth. And we’re 
collectively entrepreneurial, creating a 
regenerative spirit of innovation, which 
delivers the transformative work our 
clients need.

Impactful Work

We deliver outcomes 
that have impact beyond 
financial gains.

Consistent
Autonomy
Operating 
Model

Culture 
of Cultures

We retain our individuality 
whilst delivering collectively.

Profitable 
Organic Growth

We achieve growth and 
profit as clients recognise 
our value through delivery.

7

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

The concept of consistent autonomy 
Historically, there have only been two models for 
groups that are highly acquisitive. The first is a holding 
company with minimal cross fertilisation of clients, 
projects, ideas, systems and processes. The second is 
when a fully integrated single company with smaller 
acquisitions is swallowed whole by a larger acquirer. 

The problem with the first is that it leaves value on the 
table and fails to generate the kind of transformational 
and aspirational engagements that the collective can 
take on. The problem with the second, particularly in 
services, is that often the best people from acquired 
companies become disillusioned, and within a few short 
years, they leave. Both are unsatisfactory outcomes 
for investors, acquired companies, founders, and 
employees – leading to the often quoted view that ‘buy 
and builds don’t work’.

With the collective experience of creating numerous 
services companies that went on to be acquired, we 
have distilled this experience into what we call our 
consistent autonomy model. This enables acquired 
companies to retain much of what makes them 
special, particularly their culture, while at the same 
time ensuring that clients experience the benefits of the 
group’s collective range of services. 

Group companies are bound together by a collective 
belief that business can be a force for good and that the 
work we undertake delivers impact beyond just financial 
gain. At the same time, by being allowed to retain their 
culture, they’re able to retain and attract the experts that 
make the difference in client projects. 

Our approach ensures clients get the best possible 
outcomes, rather than being bogged down in agendas 
that differ from what they are actually looking for. As 
clients recognise the benefits they receive as a result of 
engaging with us, this enables the group to continue to 
deliver profitable, organic growth. 

 
 
 
 
 
 
 
8

Our Values

One of the pillars of our 
Consistent Autonomy 
model is Culture of 
Cultures; we retain 
our individuality whilst 
delivering collectively. 
To enable this, we share 
a core set of values 
that inform and inspire 
those of our individual 
companies.

Relationship with 
individual company values

The Group’s values inform and inspire the 
values of all of our companies. We use 
this consistency as a tool to evaluate the 
culture fit of companies joining the Group 
through M&A activity.

These 4 shared values are:

Collaboration  
for impact

We work together effectively. We 
believe that together we can achieve 
and deliver more and amplify our 
impact.

Ambition with 
inclusion

We are bold, challenging ourselves to 
be better. We know we need to bring 
people along on this journey.

Difference with 
authenticity

We value difference not just in gender, 
ethnicity and class but in personality, 
talent and perspective. It takes all types 
of attributes to make a great team.

Agility with trust

We are dynamic, modern, and agile 
as well as professional and safe. We 
bring the benefits of a small business 
together with the security larger 
businesses provide.

Commercial Vision & 2020 Key Metrics

9

Our Commercial Vision
We are one year into our three-year plan of achieving a run rate revenue 
of £100m by 31 March 2023.

•  Our ambition is to drive 10% to 15% organic 

revenue growth per annum over the next three 
years with maintained or improving margins.

•  We plan that 70%+ of our operating profit 

will drop through into positive cash flow to 
generate significant cash reserves. 

•  We plan to use this cash to set up a progressive 
dividend policy for shareholders at approx  
15%-20% of net income.

•  We plan to use a mixture of positive cash flow 
and our listed shares to make further earnings 
enhancing acquisitions over the next 3 years to 
add more than £35m of revenue.

•  On this basis we aim to achieve a run rate 

revenue of £100m by FY 2023 and deliver 
£12m-£14m EBITDA.

•  Given our size and scale we believe that 

liquidity is important and will therefore keep 
leverage low at below 1x EBITDA.

2020 Key Metrics
Key financial and non-financial metrics:

(i) Key financial metrics
• 

• 

Revenue growth 43% (2020: £31.5m / 20191: £22.1m)
Public services revenue totalled 64% (20191: 56%)
• 
•  Gross Profit growth 33% (2020: £12m / 20191: £9m)
Normalised adjusted EBITDA2 growth 62%  
• 
(2020: £3.4m / 20191: £2.1m) 
Net debt of £0.4m (2019: net cash £5.7m)3 
Adjusted profit after tax4 of £2.7m (20191: £0.2m)
Adjusted diluted earnings per share5 of 3.6p  
(2019 0.7p) 
Backlog6 as at the 31 March 2020 of £15m to  
31 March 2021 (sales backlog as 30 September 2019  
of £12.8m to 31 March 2020) 

• 

• 

• 

(ii) Non-financial metrics

• 

• 

Acquisition of FutureGov and Ameo

RCF facility of £5m secured with HSBC

•  Growth in customer base with 265 customers    

billed  in the year (2019: 191)

• 

• 

75% of customers billed in 2020 were also billed  
in 2019 and/or 2018 

Top 10 customers represented 35% of revenue    
(2019: 54%)

•  Clients billed where work was performed by two or 

more Group companies totalled £8.9m representing 
28% of total revenue

• 

Number of customers where there have been 
collaborations within the Group of 51 (2019: 8)

Other key metrics

•  Current ratio of 1.7 (2019: 2.4)7

• 

• 

• 

• 

• 

Brand awareness via website visits  
(2020: 20,265 / 2019: 11,675)

Brand awareness via social media (Twitter and 
LinkedIn) (2020: 1,633 / 2019: 658)

Employees scored an overall satisfaction rating  
of 7.5 out of 10

The carbon intensity ratio per FTE employee was  
0.34 tCO2e

904 working hours donated to community  
investment projects

1.  Normalised results are prepared on the assumption that the four initial companies acquired at IPO were owned for a full period and the results of subsequent acquisitions from the date of 

completion adjusted for normalised salaries and bonuses and the same central costs as reported in the current year. Normalised numbers are used where the Directors believe it provides a more 
appropriate measure when comparing the year on year performance of the Group.

2.  Normalised adjusted EBITDA is a non-IFRS measure that the Company uses to measure its performance and is defined as earnings before interest, taxation, depreciation and amortisation and after 

add back of costs related to acquisitions, restructuring and other one off costs made by the Group, fair value adjustments, share-based payment charges and pre IFRS 16 adjustments.

3.  Net debt is calculated as cash balances less borrowings. Cash decreased due to impact of acquisitions made in the year.
4.  Adjusted profit after tax is a non-IFRS measure and is, in the director’s opinion, more representative of the underlying performance of the Group. To arrive at adjusted profit after tax, adjustments 

made include the add back of acquisition , restructuring and other one off costs, amortisation related to acquired intangibles, share-based payments, the impact of fair value adjustments and IFRS 
16 adjustments and the tax impact of these adjustments.

5.  Adjusted diluted earnings per share is calculated based on adjusted profit after tax as defined above. An adjusted diluted share count is calculated by taking the weighted average basic shares 
and including the maximum shares to be issued in respect of contingent consideration to be paid based on performance measures met in the period, together with the maximum Share-based 
payments outstanding.

6.  The value of contracted revenue that has yet to be recognised.
7.  Current ratio calculated before the impact of IFRS 16.

2020 ANNUAL REPORT & ACCOUNTS  |  STRATEGIC REVIEW 
 
 
 
 
10

Acquisition 
Strategy

The Panoply was 
founded in 2016, with the 
aim of identifying and 
acquiring best-of-breed 
specialist information 
technology, design and 
innovation consulting 
businesses. The Group 
collaborates with its 
clients to deliver the 
technology outcomes 
they’re looking for at the 
pace that they expect 
and demand.

In the last three and a half years, The Group has 
identified and met numerous potential target 
companies and has completed ten acquisitions.

Unlike many buy and build models that have 
preceded The Panoply, the Directors are focused 
on creating an agile, decentralised group where 
employees join a culture of autonomy, purpose, 
collaboration and innovation. The Directors believe 
that this consistent autonomy operating model, 
embracing a culture of cultures and shared values, 
allows Group Companies to collaborate,  
providing clients with innovation and the rapid 
delivery of services.

The Panoply has developed an efficient, formulaic 
approach for acquiring companies. With an extensive 
acquisition pipeline, the Directors intend to continue 
to supplement the organic growth of existing 
Enlarged Group Companies through the addition of 
complementary companies largely originated by our 
own in-house team.

We continue to:
• 

Add further capabilities around the following 
technology stacks:

•  Microsoft, Azure, Power Platform, Power Apps  

& Power Automate, and Office365 &  
Dynamics CRM

•  Amazon Web Services, AWS

•  Google Cloud Platform, GCP

•  Software & Data Engineering

•  DevOps, DevSecOps

•  Automation

•  AI / ML

• 

• 

• 

Bolster capabilities that enhance our    
customer offering in the public, health   
and adjacent sectors.

Ensure acquisitions are not seen as exits for their 
founders but incentivised to build long term 
sustainable growth through a consideration 
make-up that is majority share based.

Ensure acquisitions are immediately  
earnings enhancing.

 
 
Investment Case

11

Strong financials with exposure to cutting edge 
technology, solving 21st century problems with 
21st century solutions. 

3.  A unique, 21st century proposition for clients
•  Cloud/Agile native

• 

Deep expertise on every engagement,  
collective strength

• 

Drives ability to take market share

4. 
• 

• 

Investing for growth:
Proven capability to quickly build competitive 
offerings in key areas. 

Prepared for the move to conversational AI and 
Robotic Process Automation to solve the problems  
of legacy technology

REVENUE: GREENSHOOT LABS

REVENUE: HUMAN+

£457,533
£902,503

5.  Laser focused acquisition strategy
•  Originated from within

•  Making only accretive acquisitions 

• 

Adding scale or capability 

6.  Management buy-in:
•  With significant stakes in the Company and  

invested in its Purpose

Why invest

• 

• 

Approximately 70% public services revenue - 
Covid-19, the need for fundamental structural 
change and sentiment, mean that this is a great 
place to be

Approximately £40m revenue Group created since 
IPO, with ambition to grow to £100m in the next   
3 years through acquisition and organic growth

•  Marquee clients and great reputation

• 

Strong management team that are all  
significant shareholders

1.	 Strong	financial	fundamentals	
• 

Profitable (normalised adjusted EBITDA)

•  Cash generative

• 

Intention to commence dividend payment in 2021

NORMALISED ADJUSTED EBITDA

£3.4mCASH & CASH EQUIVALENTS
£4.6m

2.   Access to structural growth markets
• 

Digital transformation within the UK public sector 
alone will represents a total addressable market  
of £20bn by 2025

•  Global digital transformation market is expected 

to grow from USD 469.8 billion in 2020 to USD 1009.8 
billion by 2025, at a Compound Annual Growth Rate 
(CAGR) of 16.5%

• 

70% Public Sector Weighted, across Central  
and Local Government, Healthcare and  
education sectors

2020 ANNUAL REPORT & ACCOUNTS  |  STRATEGIC REVIEW 
 
12

Case Studies

Manifesto - Diabetes UK

Generating 
bigger returns 
on event 
acquisition 
spend

Challenge
Manifesto’s partnership with Diabetes UK focuses 
on helping the charity boost fundraising through 
its participation events programme. This is a major 
source of fundraising revenue for Diabetes UK, 
with sponsorship money from swimmers, runners 
and walkers helping fund vital research work and 
supporting people with the disease. But with an ad 
hoc approach to planning, executing and evaluating 
digital acquisition campaigns, the charity was 
struggling to systematically improve the return it  
saw on digital advertising spend designed to drive 
sign ups.

Approach
Working collaboratively across a range of established 
and new events, Manifesto is helping Diabetes UK 
better plan, execute and gain insight from its paid 
search, display and social campaigns. We helped 
the charity adopt a more far-sighted approach to 
event acquisition, using live reports and custom 
dashboards to combine data from a variety of 
campaigns and channels, to gain insight and 
optimise activity for maximum value. As well as 
maintaining regular contact to develop a shared pool 
of strategic insight, we’re also helping Diabetes UK 
trial new channels and technologies, like Spotify Ads, 
for reaching and engaging target audiences more 
cost effectively.

+227% funds raised 
+93% sign ups 
+98% average amount raised

Impact
During the first two years of the Manifesto and 
Diabetes UK partnership, the participation events 
programme has raised a projected £2.3m, a 227% 
increase over the prior period. The partnership 
has also boosted the total number of event 
participants by 93% and led to a 98% increase 
in the average amount raised per participant. 
Continuous knowledge sharing and regular 
reviews have also helped Diabetes UK expand 
the scope of their paid acquisition to encompass 
more channels and execute campaigns with 
greater confidence.

“We’re really impressed with the 
continuous improvements Manifesto 
have implemented to our paid search, 
display and social campaigns over the 
past couple of years. It’s a pleasure 
working with the team and we’ve 
learnt so much from their expertise. 
It’s brilliant to see our participation 
events programme grow so effectively, 
and we look forward to our continued 
partnership.” 

– Daniel Larcey, Senior Events and Mass 
Participation Manager, Diabetes UK

13

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Impact
FamilyStory reduces the administrative burden 
placed on social workers and increases the time 
they have available to work directly with families. 
FamilyStory aims to increase productivity by up 
to 30% and improve the ability for families and 
social workers to collaborate by:

• 

• 

• 

• 

significantly reducing report writing and time 
taken on administrative tasks

improving transparency, increasing the 
quality of relationships and trust between 
practitioners and families

improving collaboration between social work 
teams and other professionals

collaboratively building a picture of need, 
supporting social workers to manage risk 
and informing decision-making

“FamilyStory is really useful, especially 
for initial assessment - the location,  
who was there - it all helps. Right now  
we do so much copying and pasting 
from different places.”

– Social Worker, London Borough of 
Hammersmith and Fulham

FutureGov - FamilyStory 

Improving 
outcomes for 
families by  
radically rethinking 
social care

Challenge
Legacy case management systems, focused on 
collecting information, are costing local authorities 
hundreds of thousands per year in licensing and 
maintenance. Social workers achieve amazing things 
with families, but are held back by the systems and 
technology they work with.

Hammersmith and Fulham, Kensington & Chelsea 
and Westminster Children’s Services recognise this 
problem and asked FutureGov to help them radically 
rethink how technology can support children’s 
social care. Together, we’ve been exploring how we 
approach child protection in a more user-centred 
way, that supports the people working hard to 
improve the lives of families and young people, so 
that we all help keep children safe.

Approach
During our initial Discovery phase, user research 
helped us explore the current experience of social 
workers and families. We found that on average, 
social workers can spend 60% of their time on a 
computer writing, recording and processing data.

With a design-led approach, we started working with 
frontline teams across the child protection journey, 
from referrals to leaving care. Meeting with a range 
of stakeholders, we worked with the councils to 
turn insights into a future journey, putting the user’s 
experience at the heart of the entire service.

Spending time with families and young people, we 
sought to understand what it feels like to be using 
and going through these services. Challenges around 
transparency, having ownership over their story 
and tense relationships with practitioners showed 
an opportunity to improve the experiences and 
relationships for both families and social workers.

We created FamilyStory - a set of simple digital case 
management tools for social care that is designed to 
meet the needs of social workers, partner agencies 
and families.

 
 
 
 
 
 
 
14

Case Studies 

continued

FutureGov and Notbinary - 
Good Work Camden

Helping local 
residents to  
secure and  
sustain good work

Challenge
Camden Council’s 2025 vision is that jobs will 
pay people what they need to earn to live and 
businesses will provide jobs flexible for modern 
lives. Camden borough has over eleven 
thousand council tenant households not in 
work, meanwhile, there are growing numbers 
of people in work who are struggling to meet 
their outgoings. 

The Council wanted to leverage the rich 
assets in their borough to widen the impact 
of the work of their partners and local support 
services. FutureGov was invited to take the 
lead in preparing the borough to grow a 
support system of services that can help 
residents in their job search.

Approach
The Good Work Camden project took a whole system 
view to improving employment outcomes, working 
across the entire employment landscape from 
support providers to employers. A human-centred 
approach throughout ensured the Camden job 
market is inclusive and accessible for all.

•  Neighbourhood focused: Camden wanted 

to extend their employment support via a 
neighbourhood approach that was bespoke 
to local people and the lives they lead. We 
developed a neighbourhood hub, building 
neighbourhood profiles, integrating assets,
and ensuring the service serves long term 
resident needs. 

• 

Strategic collaboration: Residents often found 
it hard to know where to go for employment 
support. We built on existing collaboration 
and joint working amongst providers in the 
Employment and Skills Network (ESN), running  
ESN workshops, reshaping the existing ESN  
format and prioritising opportunity areas. 

•  Digital platform: Before Good Work Camden, 

there wasn’t one centralised place for 
employment support. We ran a provider 
workshop and three rounds of resident interviews 
and test sessions to understand what information 
people need, and how different digital solutions 
could help. 

• 

• 

Inclusive business: Residents on employment 
support lacked a clear and consistent path to 
move into good work. Inclusive job opportunities 
were not readily available, and poor employment 
practices meant that people in low-paid roles 
couldn’t progress. We ran a literature review  
into interventions and ‘good work’ practices,  
and conducted research via workshops and  
employer interviews to refine the most  
promising interventions. 

Earn and grow: As of September 2019, over  
five thousand households in Camden were in  
in-work poverty. The council wanted to design an 
intervention for residents for whom the ‘welfare 
and work relationship’ presented a fundamental 
challenge. Our work in this area was informed 
by policy, service design and data: we explored 
external examples of similar interventions for 
inspiration; used a test and learn approach by 
engaging with residents to understand their 
experience; and used data to understand users 
and prioritise our work.

 
15

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Impact
During the first phase of the Good Work 
Camden project, we provided the Council with 
outcomes within each focus area, contributing 
to their vision of a human-centred approach to 
employment within the borough. 

• 

Extended the employment support available 
in Camden through the development of a 
neighbourhood hub and job hub.

•  Working with the Employment and Skills 

Network, we prioritised opportunity areas 
and built a clear pathway for residents 
receiving employment support.

• 

• 

Presented the Council with four 
recommendations around a digital platform. 
We advised that they conduct more testing 
with residents and providers to develop their 
ideas for a digital offer, its backend systems, 
and how it connects with offline services.

Identified further interventions for Camden 
to test and pilot. These included the provision 
of free technology devices to enable people 
to access the support they need; increasing 
access to employment opportunities 
and services through free transport; a 
discretionary social fund to support single 
parents with unexpected costs; and a 
support package for residents transitioning 
onto Universal Credit. 

 
 
 
 
 
 
 
16

Case Studies 

continued

Notbinary - Food Standards Agency

A portfolio of 
Discovery projects 
to identify potential 
improvements to 
services

Challenge
At Notbinary we support clients at every point in the 
delivery lifecycle, from Discovery through Alpha and 
Beta all the way to supporting live services. Working 
with the Food Standards Agency (FSA), we led a 
portfolio of Discovery Projects across the organisation 
to consider potential improvements to its services.

Before you commit to building or improving a service, 
you need to understand the problem to be solved. 
This means finding out about your users and what 
they’re trying to achieve, any pain points and where 
opportunities to improve things lie. During a Discovery, 
it is our responsibility to understand individual user 
needs, how the current service operates, and its 
systems and data flows. 

Approach
The FSA had not been as exposed to the Government 
Digital Service standard ways of working due to falling 
outside of the GOV.UK remit. They therefore wanted 
us to help set their internal standards and build their 
capability. We worked closely with them to develop 
a repeatable and highly efficient, user-focused 
approach to conducting holistic Discoveries across 
the agency. 

We held 50 qualitative interviews with representatives 
from across the FSA. This helped us to understand 
key service components in enough detail to analyse 
how the people, processes and technology involved 
were interacting. Our work ensures that a service will 
be built that is more robust and is able to flex to meet 
modern standards, and that data can flow and be 
used more easily.

Our teams were collocated with the FSA business 
teams and their Digital, Data & Technology (DDAT) 
team. We worked across multiple sites across the 
UK; travelling to meet users at their places of work to 
get hands-on experience of being a food business 
operator. DDAT colleagues were paired up with key 
members of our team to encourage upskilling and 
coaching throughout our Discoveries.

Impact
Over a year of working with the FSA, we 
successfully completed more than a dozen 
Discoveries across a vast range of domains 
including: incident management and reporting, 
allergen reporting, business advice, business 
registration and approvals, local authority data 
flows, intelligence and surveillance, science 
committee content, HR and financial processing, 
customer services, field operations and 
inspections, and digital badges.

As part of our drive to instill robust and effective 
practices for the FSA, we introduced Government 
Digital Service standard assessments for our 
Discoveries to ensure they were being run 
well across the organisation. Another key 
development we introduced was working in the 
open, documenting our Discovery findings as 
we went. This meant that our research, insights 
and analysis was constantly available to all to 
see, comment on and challenge. This helped 
with getting feedback as early as possible and 
negated any surprises at the final playback 
sessions. It also helps open up our research to 
the wider digital community who can access our 
open repositories.

Human+ - UCL

Driving efficiency 
savings in higher 
education with 
intelligent automation

Challenge
HR Services at University College London (UCL) 
were interested in the potential benefits Intelligent 
Robotic Process Automation (RPA) could bring to their 
department. The team dealt with many repetitive, 
manual tasks, and faced large fluctuations in 
workload throughout the year, leading to additional 
stress and the need to hire temporary workers. The 
characteristics of these processes were ideal for 
Intelligent RPA, but the university had little or no 
experience with automation solutions, and staff   
were understandably wary of a potential threat to 
their jobs.

Approach
Human+ worked with HR Services at UCL to select 
and implement two automation solutions in the 
first quarter of 2019. Aware of the need to get all 
staff on board with the project, the team selected a 
widely unpopular process as the first contender for 
automation. This dealt with payroll for casual workers 
– a manual, repetitive task which consisted of making 
1500-2000 one-off payments per month. A human 
employee was capable of approving around 100 
payments per day, but no one enjoyed completing 
this task and it was always put off until the last 
minute.

When speaking to departmental staff about the 
technology, HR leaders were careful to position 
Intelligent RPA as an automation solution – capable 
of relieving them of unpleasant tasks – rather than 
a more threatening sounding “robot”. The team 
collectively named their RPA solution “Barbara”, 
quickly coming to see it as another member of staff 
who could take care of the jobs no one wanted to do..

17

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Impact
Barbara was particularly impactful in helping 
the team to deal with fluctuations in workload. 
In October, for example, payroll volumes at the 
university typically double in value, making 
it difficult for the HR team to cope. When 
Barbara was built, every new staff member was 
successfully added to the October payroll on 
time – a feat which had never been achieved 
before.

The automation of the payroll process resulted in 
a yearly saving of approximately 750 employee 
hours in the HR department. When combined 
with the second automation solution which 
dealt with the resignation process for staff - the 
HR team saved around 1000 hours annually. 
As a result they worked less overtime in busy 
periods and temporary staff costs were reduced. 
As testament to the success of this project, 
a Continuous Improvement team has been 
created within the UCL shared service centre and 
two finance solutions have already been built 
with Intelligent RPA. The team is also now working 
to take the technology in-house by training their 
own RPA developer.

•  1000 employee hours 

saved

•  October payroll 

successfully completed for 
the first time ever

•  “Barbara the bot” became 
a central part of the team

 
 
 
 
 
 
 
18

Chairman’s Statement

I am delighted with the continued 
progress that the Group has 
made this year. As set out in 
last year’s annual report, the 
Group’s strategy was to scale up 
the business through accretive 
acquisitions, whilst investing 
in the group companies to 
accelerate our competitive edge. 
I am pleased to confirm that we 
have executed on this strategy 
well, as demonstrated through 
our enhanced services offering, 
notable new contract wins and 
good financial performance.

We acquired best-of-breed businesses FutureGov and 
Ameo in the year, adding technology services business 
Arthurly to the Group post period. Through these actions, 
together with continual internal development, we have 
cemented The Panoply’s position in the public sector. We 
provide a truly compelling offering in this space, with the 
breadth of capability and expertise to be able to take  
on the most well-regarded industry heavyweights,   
and to win.

The digital transformation market has continued to 
develop throughout the year and has undoubtedly 
accelerated since March 2020 as companies respond 
to the Covid-19 crisis. We are at the cutting edge of new 
developments with strength in many key technologies of 
the future, such as conversational AI and robotic process 
automation, and have seen these grow in importance. As 
a progressive, future-facing company we will continue to 
embrace new ideas. 

Our purpose
The Panoply continues to be a purpose-driven company, 
seeking to help people and organisations navigate the 
challenges presented in the modern era. It is increasingly 
important for companies to take responsibility for their 
actions in supporting environmental and social mobility 
and change for the better. I am proud to say that the 
motivation to help our clients achieve this is a huge  
driver for our teams and a key differentiator from many  
of our peers. 

The Group’s entire Board fully supports this purpose and 
endorses initiatives such as The Panoply’s employee 
volunteer programmes and annual Community Action 
Day, which provides staff with the skills and time that  
they need to contribute to a purpose that they feel 
strongly about.

As stated last year, the Group focuses on four key areas 
within its Sustainable Futures work. The four areas are: 
helping communities to thrive in a digital future; making 
the tech industry fair and accessible; putting employee 
wellbeing first; and minimising our environmental impact. 
In order to provide transparency and accountability, the 
Group has published targets set in 2019 and the progress 
made against them in 2020, these can be found on page 
27 and 37. It was particularly pleasing to see that 116 of our 
employees logged a total of 904 hours of donated work 
across 37 different community investment activities over 
the year.

We are looking to build on the success of our purpose 
led approach to date through closer alignment to the UN 
Sustainability Development Goals (SDGs) going forward.

19

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Corporate governance
The Group’s risk management is up to date and 
appropriate and the Board will continue to monitor 
its principal risks as events concerning Covid-19 and 
the wider economy unfold. The Panoply’s Board has 
committed to a corporate governance approach 
commensurate with more mature businesses and   
has applied the principles set out in the QCA code to  
the Group.

We highly value our shareholders, for whom we are 
ultimately seeking to deliver value which has been 
achieved with purpose. Therefore, we deem it a priority 
to keep all shareholders up-to-date and engaged and 
we are committed to transparency in all our corporate 
communications. 

People
I would like to take this opportunity to thank our team for 
their continued commitment throughout this year, and 
to welcome the FutureGov, Ameo and Arthurly teams to 
the Group. The growth of the business has undoubtedly 
been assisted by the dedication of our staff, whilst the 
continued high level of new contract wins and cross-
selling of services is testament to the strength of our 
service offering, talented consultants and customer 
relationships.

Despite the difficult period that the world has recently 
entered, our team has worked tirelessly to continue to 
service customers, in a safe and efficient manner, and  
I am extremely grateful for everyone’s effort and  
ongoing support.

Outlook
At the time of writing this, the Covid-19 pandemic has 
altered the world as we know it. The Group has done very 
well to not only withstand this extreme period of market 
uncertainty, but also to grow during this time. We are 
pleased to have continued to win new clients and to 
deliver a high levels of work to our existing clients.

Looking forward, as The Panoply benefits from the growth 
and enhanced service offering it has created, we have a 
clear opportunity to take on our monolithic competitors 
with projects on an even greater scale, delivered at speed 
and to an outstanding quality. We also continue to look 
for best-in-class companies to join the Group through 
acquisition.

I am confident that we have the right resources and 
management team in place to enable the Company to 
deliver growth in line with our commercial vision, which 
will ultimately create greater value for all our stakeholders.

Mark Smith
Chairman

18 August 2020

 
 
 
 
 
 
 
20

Chief Executive’s Review

The year to 31 March 2020 was 
transformative for the Group, 
as we made great strides to 
cement our position as a leading 
alternative provider of digital 
transformation to the UK public 
services sector. It was our first 
full 12 month period as a public 
company, and as such sets the 
benchmark for which all future 
performance can be compared, 
with full PLC and central costs 
for the whole period, along with 
normalised market salaries for 
the incoming entrepreneurs. 
The year also proved our 
collaboration model with £8.9m 
of revenue (28% of total) spread 
across 51 client projects involving 
two or more group companies. 
Collaboration is now a way of  
life across the group and paves 
the way for the next phase of   
our journey, described in more 
detail below.

Alongside our strategic progress we delivered a robust 
financial performance with both revenue and adjusted 
EBITDA up 5% on consensus forecasts. Our acquisition 
strategy produced significant revenue growth, up 43%1 to 
£31.5m in the year, with normalised adjusted EBITDA2 up 
62% to £3.4m (2019: £22.1m revenue and £2.1m adjusted 
EBITDA3). The statutory 2019 comparatives are revenue 
of £8.2m, adjusted EBITDA of £0.4m and operating loss 
of £1.6m. The 2020 operating loss is £3.0m. See financial 
review for more detail. Had both the acquisition of Ameo 
and FutureGov been included from the beginning of the 
year, revenue would be up 79% and adjusted EBITDA up 
136% against 2019 normalised numbers. 

The statutory loss after tax increased by 76% to £3.0m 
(2019: £1.7m). The adjusted profit after tax was £2.7m  
(2019: £0.2m). The Directors believe that this ‘adjusted 
profit after tax’ measure is most representative of the 
underlying performance of the Group. To arrive at 
adjusted results, adjustments made include acquisition 
expenses, amortisation related to acquired intangibles 
and share-based payments, the impact of fair value 
adjustments and IFRS 16 adjustments along with the 
corresponding tax impact of the adjustments. 

Net cash generated from operations before tax and 
including IFRS 16 lease payments was £2.1m, delivering  
a cash conversion ratio4 of 91%. Adjusted EBITDA margin  
for the year was 18% after accounting for investments 
made in our automation businesses (human+ and 
GreenShoot Labs). 

Following a year of major developments to our 
operations, we now have all the right pieces in place to 
execute on our exciting growth strategy. We also now take 
this opportunity to lay out our commercial vision, detailed 
further below, based around the core ambition to achieve 
significant profitable growth over the next three years.

Growth strategy
From inception, the vision of the Group was to bring 
together a panoply of companies and skills in order to 
provide an entrepreneurial, full service capability at scale 
to deliver outcomes to large clients at a fraction of the 
cost and time of their traditional suppliers. This year saw 
us deliver on that vision with approximately 400 members 
of staff and capabilities ranging from hyperscale cloud 
transformations, robotic process automation and AI, 
through to organisation and service design. During the 

1.  Revenue growth calculated against the normalised revenue in FY19 of £22.1m. Normalised 
results for comparatives are prepared on the assumption that the four initial companies 
acquired at IPO were owned for full period and the results of subsequent acquisitions 
from the date of completion adjusted for normalised salaries and bonuses and the same 
central costs as reported in the current year.

2.  Normalised adjusted EBITDA is a non-IFRS measure that the Company uses to measure 

its performance and is defined as earnings before interest, taxation, depreciation and 
amortisation and after add back of costs related to acquisitions, restructuring and other 
one off costs made by the Group, fair value adjustments, share-based payment charges 
and pre IFRS 16 adjustments.

3.  Comparative normalised adjusted EBITDA figures are calculated using the same principles 
as current year adjusted for normalised salaries and bonuses and the same central costs 
as reported in the current year.

4.  Cash conversion is calculated based on cash from operations pre tax and pre IFRS 16 

adjustments and adjusted profit before tax figures which include adjustments made for 
amortisation related to acquired intangibles, share-based payments, the impact of fair 
value adjustments and IFRS 16 adjustments.

21

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Covid-19 pandemic, the Group is proud to have not 
furloughed any staff and kept all staff on full pay.

It is clear we are now at a scale where we are trusted 
to deliver mission critical programmes of work and we 
see that credibility increasing as we grow further. It is 
clear to us that our time is now, as the UK Government 
recognises that it is time to address the stranglehold of 
the incumbent suppliers to deliver better outcomes for 
service users and better value for taxpayers.

As always, we foster an environment where we will 
continue to attract high calibre practitioners and 
where the entrepreneurialism of our leadership teams 
continues to flourish. We work with clients in a way 
which is both end-to-end and collaborative, separating 
ourselves from our peers.

Cementing our position in the public sector
We completed two major acquisitions in the year, both 
predominantly in the public sector:

• 

• 

FutureGov Limited, a leader in digital service design; 
and

Ameo Professional Services Ltd, a consultancy 
specialising in delivering business change

Following these acquisitions we are now in a position 
to offer a true end to end offering to our clients, 
particularly in public services, ranging from strategy 
and organisational and service design through to a 
full complement of technology skills including full stack 
software development, data, AI and automation.

Financially, both have performed in line with 
expectations since acquisition but their true value 
has been far higher. With reference clients such as 
Buckinghamshire Council, Camden Council, MHCLG, 
Food Standards Agency, DVLA, UK Hydrographics Office, 
NHS, UCL and many others, we are now able to prove 
that we are an alternative to the incumbent suppliers 
and provide much needed innovation in a sector now 
eager to embrace new models of delivery and new 
partners to assist them.

64% (£20.1m) of revenue in the year came from the 
public sector (2019: 56%, £12.3m normalised) from 
a wide range of projects ranging from hyperscale 
cloud migration programmes through to high level 
organisational change initiatives. This would have 
reached 68% of 2020 revenues if Ameo and FutureGov 
were included for the full year.

Example projects include:
• 

Transitioning legacy on premise systems to an  
open source cloud based model for the Ministry  
of Housing, Communities and Local Government

• 

• 

• 

• 

Launching a public service modernisation 
programme for Trafford Council

Automating pharmacy processes for NHS Wales

Implementation of a chatbot based Clearing 
process for Brunel University

Building an audience centred digital strategy    
for NSPCC

Consolidating our end to end propositions under 
two full stack brands: FutureGov and Foundry4
Now that we can offer an end-to-end service and 
provide case studies of our experience in doing so, we 
have been working to position FutureGov (FG) as our 
change-led brand and introduce Foundry4 (F4) as our 
technology-led brand. Both are positioned to win larger, 
multi-million-pound opportunities by presenting the 
entire capability of the Group under a single brand but 
with distinct messaging selling to differing audiences. 
In FutureGov’s case, the audience is typically CEO/COO 
type economic buyers looking at digital transformation 
through the lens of organisational change and end-
to-end service design including technology, whereas 
Foundry4 is focused on CTO/CIOs looking to enable 
digital transformation through the adoption of hyper 
scale cloud, data analytics, machine learning and 
automation. The two brands will have their own distinct 
messaging and brand promise aimed at those two sets 
of buyers.

Our other brands will continue to operate in their own 
right but will assist with sales opportunities that both  
FG and F4 uncover as required. Both FG and F4 and all 
other brands will adopt a visual identity that provides a 
strong family link between each other to facilitate even 
greater levels of leverage and collaboration.

Winning	large	scale,	high	profile	engagements
Over the period we have won and delivered numerous 
high profile engagements, several with public sector 
clients. It is important to note that many of these 
contracts are multi-disciplinary and could only have 
been won through several group companies working 
together interchangeably.

Examples of collaborative projects with wide reaching 
impact include work with NHSx, the Food Standard 
Agency, Camden Council, British Film Institute and many 
others. Over the year more than one company worked 
on a client engagement for over 51 customers out of  
a total of 265, representing 19% of clients and £8.9m  
of revenue.

 
 
 
 
 
 
 
22

Chief Executive’s Review

continued

Post period end we have seen our teams secure 
contracts which will extend our influence even further. 
For example, through the previously announced US$5.2m 
contract with a large, global philanthropic organisation, 
which will see FutureGov advising EU capital cities, and 
our work on the Government’s major Towns Fund project, 
which will impact 100 towns across the UK. Our brand 
strategy as outlined above is designed to further facilitate 
the winning of these types of larger engagements.

Robust, recurring performance in commercial sector
36% of revenue came from the commercial sector in 
the period (reducing to 32% of revenues when a full year 
of FutureGov and Ameo’s revenue is included). Of that, 
approximately two thirds is recurring revenue from clients 
like News UK, Funding Circle, Cargill and Dow Jones (post 
period end win). The roster of recurring revenue clients 
has now successfully transitioned from largely SMEs 2-3 
years ago to mainly large scale corporate clients today.

Post period end we were contracted to help build Times 
Radio as part of a £1.5m contract over the next 12 months. 
This demonstrates the scale of commercial work the 
Group is involved with, co-creating with its clients and 
working alongside client team members but also taking 
responsibility for specific workstreams. 

Our Covid-19 response
Of course, a key event came in the latter part of the 
financial year as the Covid-19 crisis hit. Having flagged 
the risk relatively early and putting the welfare of our 
teams first, the Group instigated work from home plans 
during the week commencing 8 March 2020, two clear 
weeks ahead of UK Government instructions to do so. 
As expected from a cloud native 21st century company, 
the transition was straightforward, and we saw no loss 
in productivity during that time. The head start over 
our clients enabled us to perfect how we would deliver 
remote workshops so projects could continue as normal. 
Staff utilisation remained stable at approximately 70%.

We are also proud to have assisted in the Covid-19 
emergency effort, building a personal protective 
equipment (“PPE”) stock level dashboard for North 
East London NHS Trust, building a system to bring 
manufacturers together to manufacture ventilators, 
creating a system and processes for Camden Council to 
ensure shielding residents received the assistance they 
needed and supporting the Competition and Markets 
Authority via the Department for Business,  Energy & 
Industrial Strategy to create a system which allows 
businesses to be held to account for unfair behaviour 
during the crisis.

Previous investments demonstrating strong progress
In the previous financial year we invested in GreenShoot 
Labs (conversational AI) and human+ (robotic process 
automation). Both of these businesses have since gained 
excellent momentum and together generated £1.4m 
revenue in the year, over 600% up on the previous year 
(FY2019: £0.2m). Clients include UCL, NHS Wales, Defence 
Science and Technology Lab, Avaya and Mitel to name 
but a few.

To support our teams, we set up an employee assistance 
programme, and encouraged any under-utilised staff to 
volunteer in their communities. We have not furloughed 
any staff and have kept all staff on full pay. Thanks to our 
robust performance we were able to make the decision 
not to take government aid and believe this will provide 
us with greater financial flexibility in the future, particularly 
around potential for introducing a progressive  
dividend policy.

Their achievements demonstrate the success of 
The Panoply’s strategy to expand its portfolio of 
complementary businesses, both organically and 
through targeted investments, offering a diversified range 
of services and creating synergies to maximise value. We 
anticipate that these two startups will together generate 
meaningful revenues during the current financial year, 
from a standing start in April 2019.

The Group continues to closely monitor and manage 
its costs in a prudent fashion. As at 31 March 2020 the 
Group’s financial position showed retained cash reserves 
of approximately £4.6m and a net debt1 position of £0.4m. 
As of 30 June 2020 the Group held £6.8m2 of cash and 
cash generation is expected to remain strong. As one 
might expect with high quality clients such as those the 
Group works with, we have not suffered from any bad 
debts and all debtors in the year to date are within their 
usual payment profiles. As the Covid-19 crisis started and 
following the year end the Group has agreed a £1.5m 
overdraft facility with HSBC which is currently unutilised.

1.  Net debt is calculated as cash balances less borrowings.
2.  Actual cash at £8.8m taking into account £2.0m of deferred statutory taxes (VAT, PAYE and 

National Insurance) that is being paid down in the current quarter.

23

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

The impact on digital transformation
As businesses across the globe are now finding out, 
digital transformation goes beyond simply working  from 
home. It means genuine changes to your operating 
model and ongoing strategic delivery, inextricably linked 
with embracing new technologies.

We believe that the impact of the pandemic will be to 
accelerate widespread understanding and demand for 
our services. During the pandemic we have proven our 
ability to complete entire projects, from design through 
to delivery, in an agile way over a very short timeframe. 
Once clients have seen our teams’ capacity to do this, 
they cannot unsee it. They will not go back to being 
satisfied with the long and unwieldy projects offered  
by our monolithic competitors. This is a change for the 
long term. Indeed, this has already been recognised 
at the highest levels of HM Government. At his Ditchley 
Lecture, delivered on 27 June 2020, The Rt Hon Michael 
Gove MP said:

“It is a cliché to say of Government 
that no-one ever lost their job for 
recommending the contract go to IBM…
We need to move to a system where 
those who propose the innovative, the 
different, the challenging, are given 
room to progress and, if necessary, fail. 
But we must then ensure that we learn 
quickly, adjust and respond.”

Evidence indeed that sufficient public sector buyers are 
aware that the best outcome are often delivered by 
engaging mid-sized partners. This is distinct from small 
who are typically too small, or very large, who more 
often than not are slow, expensive and do not deliver.

Commercial vision
We take this opportunity to lay out a six step commercial 
vision which we aspire to achieve over the next three 
years:

•  We aim to produce 10% to 15% organic revenue 

growth per annum

•  We aim for c.70% of operating profit dropping 

through into positive cash flow to generate 
significant cash reserves

•  We aim to use this cash to set up a progressive 

dividend policy for shareholders at approximately 
15%-20% of net income

•  We aim to use a mixture of positive cash flow 

and our listed shares to make further earnings 
enhancing acquisitions to add more than £35m of 
revenue

•  Given our size and scale we believe that liquidity is 
important and will therefore aim to keep leverage 
low at below 1x EBITDA

•  On this basis we aim to achieve a run rate revenue 
of £100m by March 2023 and deliver £12m-£14m 
EBITDA 

Current trading and outlook
Coming into the current financial year, the Group had 
a confirmed backlog deliverable in the year, including 
annualised recurring revenue, of approximately £15m. 
The first quarter of FY2021 has been strong, and, as 
previously reported, we saw £13m of new contracts 
signed in the three months to 30 June 2020. Revenue for 
the first three months was £10.1m with adjusted EBITDA 
of £1.7m, up 10% and 54% respectively on a true like-for-
like basis. Cash balances as at 30 June 2020 was £6.8m 
(after taking into account £2m of deferred statutory 
taxes that is being paid down in the current quarter) 
with £2.3m cash inflow in the period. 

With our operating system and our two full stack brands 
in place, we are now in a very strong position to address 
the market opportunity ahead of us and drive true like-
for-like organic growth.

In addition, we will continue to target acquisitions that 
will add to our capabilities or help us further strengthen 
our position within the UK public services market. As 
mentioned above, all future capabilities, brought into 
the Group either through acquisitions or through internal 
investment, will immediately be made available through 
either the FG or F4 brands to further facilitate integration.

We face the future with a great deal of excitement over 
what is to come. Having completed 10 acquisitions and 
launched one start up over the last 20 months, we have 
the breadth of capability and sufficient size to become 
a true challenger in the UK public services sector. 
Our attention now turns to the build phase, dialling in 
predictable organic growth, improving margins and 
ensuring strong cash conversion. We will continue to 
look for acquisitions that add to our capabilities or our 
reach in a particular sub-sector of UK public services, 
although moving forwards, they will be integrated more 
fully to further leverage our scale benefits, yet all the 
while retaining that all important entrepreneurialism.  
We are convinced that our time is now.

Neal Gandhi
Chief Executive Officer

18 August 2020

 
 
 
 
 
 
 
24

Financial Review

The results for the year reflect 
the first full year of The Panoply 
as a revenue generating entity 
having completed the IPO and 
its first four acquisitions eight 
months into the prior period. As 
such numbers for the current 
year are compared against 
normalised numbers (referenced 
as “Normalised”) or statutory 
numbers (referenced as “Stat”) 
as most appropriate. Normalised 
numbers are used where the 
Directors believe it provides a 
more appropriate measure 
when comparing the year on 
year performance of the Group. 
All numbers are also reported 
before the impact of IFRS 16. 

The Panoply reported revenue of £31.5m (2019: £22.1m 
Normalised) representing an increase of 43%. The 
increase in revenue reflects organic growth as well as  
the acquisitions of FutureGov in June 2019 and Ameo in 
March 2020. 64% of revenue in the period related to  
public services, up from 56% in the prior period on a 
normalised basis. 

Actual statutory revenue for 2020 represents an increase 
of 284% compared to 2019 statutory revenue of £8.2m. This 
is as a result of the benefit of a full year’s worth of trading 
compared to 4 months of trading as a Group in 2019.

We continued to see a large amount of repeat business 
from customers, with 70% of customers billed in FY2020 
also billed in FY2019.

Gross Margins remained strong at 38% against prior year 
41%. The reduction was largely as a result of a strong 
performance of our dedicated teams business that 
whilst providing longer term contracts also attracts lower 
gross margins than other parts of the Group as well as 
investments made into Human+ and Greenshoot Labs.

Adjusted EBITDA was £3.4m up from £2.1m in 2019 
(Normalised). After removing the investments into 
loss making subsidiaries, normalised adjusted EBITDA 
pre central costs was up 65% to £3.8m (2019: £2.3m 
Normalised). Statutory operating loss was £3.0m  
(2019: £1.6m) due to the reasons noted in more  
detail below.

Central costs in the period were £1.9m meaning that 
the underlying EBITDA of our subsidiaries after removing 
investments into loss making subsidiaries was up 73% to 
£5.7m (2019: £3.3m Normalised).

The statutory loss after tax pre IFRS 16 increased by 
76% to £3.0m (2019: £1.7m Stat). The loss for the year 
has increased due to an increase in loss on fair value 
movement in contingent consideration and an increase 
in amortisation of intangibles offset by a decrease 
in costs due to listing and acquisitions. The Directors 
believe that an ‘adjusted profit before tax’ measure is 
more representative of the underlying performance of 
the Group. To arrive at adjusted results, adjustments 
made include acquisition expenses, amortisation related 
to acquired intangibles and share-based payments 
the impact of fair value adjustments and IFRS 16 
adjustments along with the corresponding tax impact 
of the adjustments.The following table summarises the 
adjustments:

Statutory loss before tax

(3,140)

(1,636)

2020
£’000s

2019
£’000s

Amortisation of intangible 
assets relating to acquisitions

Loss on fair value movement of 
contingent consideration

Share-based payments

Costs relating to acquisition, 
restructuring and listing

IFRS 16 adjustment

1,558

3,764

129

591

31

Adjusted profit before tax

2,933

339

54

239

1,352

–

348

Tax (including impact of 
amortisation and costs relating 
to acquisition, restructuring and 
listing adjustments)

Adjusted profit after tax

(230)

2,703

(105)

243

 
 
 
25

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Additional consideration
As a result of the strong performance of Group 
companies during the current and prior period, further 
consideration is payable and will be satisfied through 
the issue of new ordinary shares. The total value of 
consideration that is currently payable is £17.1m resulting 
in maximum further shares to be issued totalling 22.8m. 

Value 
£’000s

Minimum 
share price

Max shares to 
be issued 
£‘000s

15,262

219

1,649

17,130

0.74

0.825

0.875

20,624

265

1,885

22,774

The expected timeframe for the additional 
consideration to be paid is set out below.

10 days post 
publication of 
annual report
£’000s

Up to 
12 months post 
publication of 
annual report
£’000s

Beyond 
12 months post 
publication of 
annual report
£‘000s

Total 
£‘000s

Consideration 
payments

6,569

8,110

2,451 

17,130

Oliver Rigby
Chief Financial Officer

18 August 2020

As a result of the acquisitive nature of the Group 
and its earn out model, the Directors believe that an 
adjusted share count for the purposes of calculating 
earnings per share is required. As such the Directors 
calculate an adjusted diluted share number by taking 
the weighted average basic shares and including the 
maximum shares to be issued in respect of contingent 
consideration to be paid based on performance 
measures met in the period, together with the maximum 
Share-based payments outstanding. The following table 
summarises the adjustments:

Weighted average basic 
shares

Shares relating to future 
contingent consideration

Shares relating to 
Share-based payments

2020
£’000s

2019
£’000s

48,162

18,186

22,774

14,666

3,885

74,821

3,928

36,780

Adjusted diluted earnings 
per share (pence)

3.6

0.7

Based on these alternative non GAAP measures the 
Group achieved adjusted profit after tax of £2.7m (2019: 
£0.2m) resulting in earnings per share of 3.6p (2019: 0.7p). 
The statutory loss per share for the period was 6.3p 
(2019: 9.2p Stat).

Net cash generated from operations before tax and 
including IFRS 16 lease payments was £2.1m. Cash 
conversion, calculated by reference to the adjusted 
profit before tax but after deducting costs relating to 
acquisition and restructuring was 91%. This is despite 
record debtor and accrued income levels as at 31 March 
2020 caused by an incredibly strong final quarter. 

In total, cash decreased in the year from £5.7m to £4.6m 
as a result of the acquisitions of Ameo and FutureGov. 
The cash consideration for the acquisitions was £9.6m 
with £2.4m respectively being funded from the Group’s 
cash reserves, £2.2m funded from cash acquired and 
£5.0m funded through a new revolving credit facility put 
in place during the year with HSBC. This results in the 
Group having a small net debt at year end of £0.4m. 

 
 
 
 
 
 
 
 
 
 
 
26

Sustainable 
Futures

The Panoply is committed to creating 
sustainable change in our world by 
enabling communities and organisations 
to be more effective in shaping inclusive, 
equitable and productive societies.

The past few years have seen social and 
environmental concerns pushed up the 
corporate agenda, as organisations 
have increasingly woken up to their 
responsibilities beyond pure shareholder 
profit. We now see businesses committing 
to initiatives around the UN’s Sustainable 
Development Goals, fostering increased 
diversity in talent pipelines, and making a 
positive impact in the local communities 
in which they operate.

The Panoply was founded as a values-
driven business. Our values are the glue 
that bonds us together; a shared outlook 
on the world that underpins our culture, 
our principles, and everything we do. In 
times of uncertainty we – as all other 
businesses – must look to these core 
values for guidance.

27

Sustainable Development Goals 
Our sustainable futures strategy is aligned with the UN Sustainable Development Goals.  
We contribute towards these goals through the work we do with our clients, through the jobs  
we create, through the investments we make in our wider communities and through the way  
in which we protect the environment. 

We have integrated information on our work that aligns to the SDGs throughout this report.  
The table below show the targets and indicators we are committed to contributing to.

Target

Indicator

Page 
number

4.4 By 2030, substantially increase the number of youth and adults 
who have relevant skills, including technical and vocational skills, for 
employment, decent jobs and entrepreneurship

•   Programs and processes to ensure the 

37, 38

availability of a skilled workforce

4.7 By 2030, ensure all learners acquire knowledge and skills needed 
to promote sustainable development, including among others 
through education for sustainable development and sustainable 
lifestyles, human rights, gender equality, promotion of a culture 
of peace and non-violence, global citizenship, and appreciation 
of cultural diversity and of cultures contribution to sustainable 
development

•   Sustainability initiatives designed to raise 
awareness, share knowledge and impact 
behavior change

29, 32, 38

5.5 Ensure women’s full and effective participation and equal 
opportunities for leadership at all levels of decision-making in 
political, economic, and public life

•   Female share of employment in senior 

29

management

•   Number of female board members

8.1 Sustain per capita economic growth in accordance with national 
circumstances and, in particular, at least 7 per cent gross domestic 
product growth per annum in the least developed countries

•  Direct economic value generated and 

24-25

distributed

•  Revenue and/or (net) value added. 
•  Tax payments

8.2 Achieve higher levels of economic productivity through 
diversification, technological upgrading and innovation, including 
through a focus on high-value added and labour-intensive sectors

•   Number, type and impact of physical and 

11-17

technological legacies

•   Significant indirect economic impacts, 

including the extent of impacts

8.3 Promote development-oriented policies that support productive 
activities, decent job creation, entrepreneurship, creativity and 
innovation, and encourage the formalization and growth of micro-, 
small- and medium-sized enterprises, including through access to 
financial services

•   Company policies and/or structured 

36-39

programmes for: i) training ii) access to 
finance

•   Estimated number of micro, small and 
medium enterprises (MSMEs) with 
significant increases in revenue and 
employment generation as a result of the 
initiative. These are existing MSMEs that 
received training, financing, linkages with 
supply chain or other contributions from 
the company

8.4 Improve progressively, through 2030, global resource efficiency in 
consumption and production and endeavour to decouple economic 
growth from environmental degradation, in accordance with the 
10-year framework of programmes on sustainable consumption and 
production, with developed countries taking the lead

•   Energy Intensity ratio
•   Scope 1 & 2 emissions and energy 
consumption by country/region
•   Reduction of energy consumption

33

8.5 By 2030, achieve full and productive employment and decent 
work for all women and men, including for young people and 
persons with disabilities, and equal pay for work of equal value

•   Breakdown of employees per employee 
category according to gender, minority 
group membership, and other indicators of 
diversity

•   Explicitly recognize payment of living wage

29, 30, 31

8.6 By 2020, substantially reduce the proportion of youth not in 
employment, education or training

•  

Investments made in youth training and 
employability skills

37-38

8.7 Take immediate and effective measures to eradicate forced 
labour, end modern slavery and human trafficking and secure 
the prohibition and elimination of the worst forms of child labour, 
including recruitment and use of child soldiers, and by 2025 end 
child labour in all its forms

•   Measures taken by the organization in the 
reporting period intended to contribute to 
the effective abolition of child labor.
•   Company modern slavery statement

31

10.2 By 2030, empower and promote the social, economic and 
political inclusion of all irrespective of age, sex, disability, race, 
ethnicity, origin, religion or economic or other status

•   Type and impacts of initiatives to create an 

28-29

accessible environment

•   Ratio of basic salary and remuneration of 

women to men 

2020 ANNUAL REPORT & ACCOUNTS  |  STRATEGIC REVIEW28

Sustainable Futures 
People

Sustainable 
Futures for 
our people

39%of the senior positions 

within The Panoply are 
filled by women.

Inclusive workplaces
The Panoply aims to ensure sustainable futures 
for all our people through the creation of inclusive 
and nurturing workplaces where employees 
can achieve personal and professional growth 
irrespective of age, sex, disability, race, ethnicity, 
origin, religion or economic or other status. 
The Group prides itself on being able to deploy 
uniquely diverse teams to clients, made up of 
different personalities, opinions and capabilities. 

The Group will voluntarily publish its pay gap 
results each year to hold itself accountable to 
closing the gap. Our mean and median pay gap 
is currently 16% and 17% respectively. We are proud 
that, whilst only 5% of the leadership roles in tech 
in the UK are held by women, they make up 39% of 
the senior positions within The Panoply. 

29

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Gender

Gender by seniority

52%

48%

C-Suite

Leadership

Senior

Intermediate

Entry Level

Women

Men

0%

20%

40%

60%

80%

100%

Female

Male

Our commitments
C-Suite
Last year we did a baseline diversity and inclusion (D&I) 
survey to assess the current make-up of the business. 
Using the results of that survey we set ourselves some 
targets and made commitments in order to help us 
achieve them. 

Leadership

To deliver unconscious bias training for all  
hiring managers
We went beyond just hiring managers and rolled out 
the training for all interested employees. The training 
was delivered by local facilitators and over a third of the 
Entry Level
Group’s workforce have participated to date. 

Intermediate

Senior

To ensure that the interview process is consistent  
and objective
Our HR teams have been working to ensure that the whole 
recruitment process is consistent and objective by:

0%

• 

• 

• 

• 

Introducing blind CVs at shortlist stages

Setting diversity requirements for applicants at 
shortlisting stage

Ensuring that the interview panels are diverse 

Having a consistent and transparent approach to 
salary decisions

To create networking opportunities for    
under-represented Groups within the business 
We piloted a global LGBT network this year by elevating 
an existing, self-organised group within the business. 
The network exists to influence policy and culture and to 
ensure that The Panoply is an inclusive, safe-space for the 
LGBT community. We intend to roll out this model for other 
groups within the company, focusing this year on black 
talent and working parents. 

To invest in a pipeline of diverse talent through 
partnerships and volunteering
We have looked to diversify our recruitment channels 
this year, in part by strengthening our relationships with 
community partners. We take a long-term approach 
to investing in our talent pipeline and therefore are 
sponsoring talent from secondary school age onwards. 
Further details can be found on pages 37 and 38.

To increase 
representation of people 
from BME backgrounds*

20%

40%

60%

2020
(target)

2020
(actual)

2019

17%

80%

20
100%

16%

Other ethnic minority

To increase female 
White
representation in senior 
roles

Black

To increase the 
representation of those 
from less privileged 
backgrounds (Lower 
middle class and below)

To increase 
representation of people 
with a disability

To increase female 
directors on company 
boards

32%

37%

39%

19%

24%

28%

0%

5%

3%

26%

30%

32%

 
 
 
 
 
 
 
 
 
 
30
30

C-Suite

Leadership

Senior

Sustainable Futures 
People continued

Intermediate

Entry Level

0%

20%

40%

60%

80%

100%

Female

Male

Ethnicity

Ethnicity by seniority

14%

3%

C-Suite

Leadership

Senior

83%

Intermediate

Entry Level

White

Black

Other minority ethnic

0%

20%

40%

60%

80%

100%

White

Black

Other ethnic minority

This year we took a deeper dive not only into our diversity 
metrics but also our inclusivity indicators by exploring the 
current attitude and sense of belonging of key diverse 
groups. Through an anonymous global staff survey we 
have established an inclusivity score for employees from 
different groups to identify where the gaps are and to see 
where we need to be focusing our attention. These scores 
were taken from an average of four inclusivity responses 
scored out of 5. 

Overall inclusivity score

4.25Scored out of 5

We broke down the inclusivity scores to compare the 
following employees:

• 

BAME vs white

•  With disability vs without disability

•  Women vs men

• 

LGBT vs heterosexual

•  Working class vs middle class background

In all instances the latter, ‘dominant’ group scored more 
highly than the underrepresented groups. The largest 
disparities were between BAME/white employees and 
those with a disability. We will work to close the gap so 
that all employees are able to experience the same sense 
of inclusion and belonging at work. This in turn will help 
us to achieve an authentically diverse and representative 
workforce.

2021 targets
When setting diversity targets The Panoply values a 
long-term view with short term focus. It understands 
that what gets measured gets done and will therefore 
invest in making its annual diversity and inclusion reports 
comprehensive, transparent and public. 

Long-term, with continued investment in inclusivity 
for all staff, the group believes that it will achieve true 
representation of the diverse communities in which it 
operates. In the short term, it will set more focussed  
data-based targets by leveraging employee 
demographics, surveys and market segmentation   
to identify the gaps and opportunities. 

• 

• 

• 

• 

To increase representation of people from BAME 
backgrounds* in senior positions to 20%

To increase representation of people with a disability 
to 5%

To close the inclusivity gap** between white and 
BAME employees

To increase female representation for senior roles to 
44%

*UK only
** The gap is currently 0.58pts. Scored out of 5 from an average of 4 indicators. 

31

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Employee wellbeing
The Panoply prides itself on providing decent 
employment for its people and is constantly looking for 
ways in which it can improve the mental, physical and 
financial wellbeing of its staff. Each office within the Group 
pays above the living wage to every employee and 
delivers a programme of culturally relevant wellbeing 
initiatives. It measures the success of this work through 
a bi-annual employee satisfaction survey. Overall, our 
employee satisfaction score this year was 7.5/10.

We will target all business areas to achieve an average 
satisfaction score of 8.0. 

As well as job satisfaction, the emotional wellbeing of its 
people whilst at work is another priority for the business. 
This year it has trained and mobilised a team of mental 
health first aiders across its offices and launched an 
employee assistance programme for all staff. The 
average employee wellbeing score was 7.2/10. 

Human rights
Upholding human rights, particularly worker rights, is a 
core priority at The Panoply. This year it took the steps to 
address the risk of human trafficking and modern slavery 
including; 

• 

Promoting awareness of modern slavery through the 
distribution of training materials in all offices 

•  Completing a risk assessment of all global suppliers 

using the vulnerability guidelines from the 2019 Global 
Slavery Index

• 

Publishing a full modern slavery statement

 
 
 
 
 
 
 
 
 
32

Sustainable Futures 
Planet

Sustainable 
Futures for 
our planet

Our planet is being irrevocably 
changed by humans. To meet 
the Paris agreement obligations, 
human emissions need to reduce 
year on year by 8% for the next 
decade. The latest calculations 
from the Breakthrough Institute 
shows that our emissions will be 
reduced by about that amount 
in 2020 because of the Covid-19 
lockdown. This demonstrates the 
scale of the issue.

The digital industry that The Panoply operates within 
is a significant, yet not widely understood, contributor 
to the climate and ecological emergency. The most 
widely accepted, and peer reviewed research by 
Ericson Research (2018), shows that between 2010-
2015 the global digital industry was responsible for 
1.4% of global emissions. This puts it on a par with the 
aviation industry. The Panoply company websites 
have contributed almost a tonne of CO2e to our 
overall emissions of 129.29 tonnes of CO2e.

Our actions
In this financial year we: 

• 

increased the breadth and depth of our 
carbon reporting; 

•  welcomed external speakers to educate us 

on the graveness of the climate situation; 

•  matched leave for people attending the 

September climate strikes; 

• 

• 

supported our companies in building 
environmental impact products and services;

empowered our passionate teams to make 
changes to reduce our impact, and; 

•  promoted one of the team to lead on 

measuring, offsetting and reducing our 
carbon footprint.

The increased breadth and depth of reporting, 
alongside our acquisition of two new companies in 
the year and an additional office for Manifesto, has 
significantly increased the carbon we’re responsible for 
from 54.31 tonnes of CO2e to 129.49 tonnes of CO2e. This 
has also increased our carbon intensity per FTE by 25% 
from 0.27 to 0.34 tCOe/FTE.

33
33

Carbon Emissions

Scope 1

Gas emissions (tCO2e)

Total Scope 1 cost (£)

Scope 2

Group

UK

Norway

Bulgaria

3.20

3.20

0

0

£1,182.09

£1,182.09

£0.00

£0.00

Purchased district heating emissions (tCO2e)

Purchased electricity emissions (tCO2e)

5.16

38.36

0

26.74

5.16

0.41

0

11.21

Total Scope 2 cost (£)

£15,280.39

£8,281.12

£2,483.27

£4,516.00

Total Scope 1 and Scope 2 CO2e (tCO2e)

46.72

29.94

5.57

11.21

Total Scope 1 and Scope 2 cost (£)

£16,462.48

£9,463.21

£2,483.27

£4,516.00

Scope 3

Vehicle emissions

Flight emissions

Website emissions

Total Scope 3 CO23 (tCO2e)

3.63

78.26

0.87

82.76

3.63

66.48

0.75

70.86

Total Scope 1,2 and 3 CO23 (tCO2e)

129.48

100.80

0

6.55

0.01

6.56

12.13

0

5.23

0.11

5.34

16.55

Carbon Intensity (tCO2e)

Per employee (equivalent FTE)

0.34

0.84

1.01

0.09

One of our companies’ flights alone made up 20% of the Group’s total emissions. Flights right across the Group 
contributed to 60% of the Group’s total emissions. Our investments in remote working will ensure this figure is significantly 
reduced for the next financial year. 

Source

Electricity emissions

Gas emissions

District heating emissions

Vehicle emissions

Flight emissions

Website emissions

CO2e tonnes

38.36

3.20

5.16

3.63

78.26

0.87

2020 ANNUAL REPORT & ACCOUNTS  |  STRATEGIC REVIEW34

Sustainable Futures 
People continued
Planet continued

29.60%

29.50% 29.80%

60.40%

0.70%

Electricity emissions

Gas emissions

District heating emissions

Vehicle emissions

Flight emissions

Website emissions

A greener future
We will continue to deepen the measurement of, and 
action on, all of our emissions in the next financial year. 
We need to understand the variance in the energy 
consumption across the various properties we rent and 
the other factors behind the difference in the employee to 
emissions ratios across our companies. We will also focus 
on fully measuring our scope three emissions; employee 
commuting, waste disposal, supply chain, climate 
conflicts, investments and the products and services we 
have helped create. 

This means we have ambitious plans for carbon neutrality 
certification, carbon budgets, employee incentivisation 
and continued growth of the products and services our 
companies are offering to help our clients understand, 
measure and reduce their impact on the planet. 
However, because there is still more to measure for a 
complete baseline and because of the significant impact 
coronavirus induced working from home will have, it is not 
possible to set meaningful KPIs for the level of reduction 
for the 2020/21 financial year. We will instead focus on 
constantly reprioritising our roadmap based on the 
latest social context and scientific research to reduce our 
impact on the planet. 

The Panoply Group’s strategy is based around impactful 
companies joining the group, therefore acquisitions could 
take place at any point during the financial year. When 
this happens we will use whatever data is available to 
account for, and offset, the emissions of that company 
for the entire financial year, not from the day they join. 
Emissions are a debt to the planet that we want to help 
future Panoply Group companies to pay back.

Finally, to offset the emissions we have identified, plus 
an additional 5% to compensate for the things we 
have undoubtedly missed, we will be partnering with 
organisations who can help us offset the 135 tCO2e 
through UK flora and fauna restoration. We believe it is 
crucial for offsetting not to be seen as a cheap way to 
expunge the impact organisations have on the planet. 
As a UK headquartered company it is crucial to drive 
change within the UK and help the nation achieve it’s 
Paris agreement obligations. The partnerships we form 
will also highlight that tree planting is not the only way to 
offset emissions.

35

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

 
 
 
 
 
 
 
 
 
36

Sustainable Futures 
Communities

Sustainable 
Futures for 
our 
communities

1% Pledge
The Panoply donates 1% of its 
pre-tax profits and pledges 
1% of employee time to invest 
in sustainable futures for the 
communities in which our 
employees live and work. 
By leveraging the success 
of the business to achieve 
social good and donating a 
percentage of its profits and 
time to charitable projects 
each year, this pledge helps 
to ensure that the Group’s 
philanthropic giving keeps 
pace with the growth of  
the business.

In FY 19/20 The Panoply committed £32k 
to charitable projects based on it’s pretax 
profits. £11.4k of this amount was distributed 
to community projects throughout the year in 
addition to £36.7k of charitable funds committed 
in FY 18/19.

In addition to its 1% pledge, Neal Gandhi, CEO, and 
Oliver Rigby, CFO each transferred respectively 
323,529 and 58,823 ordinary shares to Founders 
Pledge, a charity which receives and administers 
charitable gifts, and reviews and distributes 
grants to qualified organisations suggested 
by donors. The shares were transferred at nil 
consideration and had a value of approximately 
£275,000 and £50,000 respectively. 

 
37

Donating time
The Panoply believes in the power of people to transform their 
communities. Therefore it aims to donate 1% of time each 
year to supporting local communities to build sustainable 
futures. We encourage employees to get involved through 
our volunteer programme which was implemented in all 
business areas this year and gives full-time staff an annual 
benefit of at least 16 paid hours for community engagement.

In FY 2019/2020, 116 of our 
employees logged 904 hours 
across 37 different community 
investment activities. 

Community Action Day
The Panoply hosted the first annual Community Action 
Day this year which saw employees across Europe coming 
together to show the impact they can make. 

Our first event saw 99 employees 
support 13 projects and together 
donate 408 hours.

The Christmas Give
Last Christmas, to celebrate the season of giving,  
The Panoply donated £25 on behalf of every employee to a 
charity of their choice. Some of the impacts the charities were 
able to make with our donations included: 

• 

• 

• 

Providing tea, breakfast and shower services for over 67 
rough sleepers

Paying annual internet costs for 30 refugees so that they 
can participate in digital training

Training costs for a rescue dog handler in Norway

BASH Festival 
The Panoply wants to invest in sustainable futures for its 
communities and that means futureproof jobs for everyone. 
Therefore last year the Group partnered with BASH Festival to 
provide opportunities for 13 - 17 year old girls who are interested 
in tech, to participate in a week long festival of code. 

Employee Volunteering Grant
To complement the incredible work that Panoply volunteers 
do for local charities and to celebrate the commitment 
of the employees, the company offers the opportunity to 
apply for a £1,000 grant to any member of staff who logs 1% 
of their time by the end of the FY. The grant, which is given 
directly to charities, strengthens the relationships between 
The Panoply and community organisations and helps our 
partners to do more work in providing sustainable futures 
for beneficiaries. 

The Panoply Enterprise Challenge
The Panoply Enterprise Challenge is designed to inspire 
secondary school students from underrepresented 
backgrounds to be entrepreneurial. Throughout the 
programme, students are exposed to lots of different 
people, skills and careers through a mixture of classwork 
and volunteer interaction.

Students are challenged, in teams, to come up with a 
business idea and pitch their plan in return for a £50 
investment. Successful teams then have 6 weeks to run 
their businesses for the maximum profit.

In total, the Group donated £5,430 
to charities local to where its 
employees live and work.

Sponsored spaces for 38 girls.

£5,000 donated through the 
employee volunteering grant 
programme.

60 students participated and 
created 12 micro-enterprises.

2020 ANNUAL REPORT & ACCOUNTS  |  STRATEGIC REVIEW 
38

Sustainable Futures 
People continued
Communities continued

The Future Leaders 
Programme

2019 marked the first edition of 
our Future Leaders Programme. 
The Mission was to shake up the 
boardrooms of tomorrow by 
investing in underrepresented 
talent today.

Women, ethnic minorities and people from 
low-income backgrounds are still massively 
underrepresented at senior levels in business. 
The Future Leaders incubator sought out young 
entrepreneurs from these communities and gave 
them the skills, network and support they will need 
for success. 

Following the footprint of The Panoply, the Future 
Leaders programme was open to young people in 
London, Canterbury, Oslo and Sofia. Working with 
grassroots organisations, applicants came from the 
following backgrounds.

Successful participants were offered a weekly 
stipend, free desk space, a business coach, weekly 
professional development workshops and the 
chance to pitch to real investors at the end of 
the programme. Five young entrepreneurs were 
supported through the pilot. Here is what they said 
about the experience.

Our applicants were

79%BAME

19%with disability

Natalie Angelova 
‘The program really makes you experiment, push out 
your comfort zone, and think fast. It was great.’

Awo Abdulqadir 
‘I’ve grown into a more secure and structured person. 
If I’d feel like I’m having a bad week, I could tell my 
coach and they’d assure me that it’s normal but that I 
need to be stronger and more focused the next week.’

Emily Banks 
‘There is definitely a lack of support out there for 
young entrepreneurs and it can feel quite lonely at 
times... I’m so glad I took the risk to do this.’

70%Low income

57%Female

Miranda Hatson 
‘My experience has been pretty life changing... I have 
had a space to work, learn and be around others. I 
have had support that I really needed’

39
39

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Why do you think there is a need   
for programmes like this?
Fundamentally, the Future Leaders 
Programme is a beacon of hope 
in a world which still has not fully 
appreciated the value which a 
diverse talent pool can provide. To 
reiterate my earlier idea – talent 
is indiscriminate and exist within 
everyone regardless of race, gender, 
and economic background. For 
example, without this programme I 
would not have been able to meet 
and interact with the other founders 
on the programme. These founders 
have the most amazing ideas and it 
is a shame to think without a platform 
like Future Leaders their ideas would 
not be nurtured. We need to shake 
up the boardrooms of tomorrow by 
supporting diverse entrepreneurial 
talent today – and this programme 
does just that. 

boardroom of the future will need   
to accommodate this reality to 
ensure the best talents make it into 
the boardroom.

Can you talk a little bit about your 
experience on the programme? 
My experience on the programme 
was amazing. I thoroughly enjoyed 
the overall structure and guidance 
provided by the programme. I was 
able to gain valuable insight on 
various aspects of running a business 
i.e. accounting & tax, pitching, 
identifying target customers and 
more. The exposure to working in a 
business environment also allowed 
me to connect with CEO’s to get an 
idea of what the position entailed.

“Fundamentally, the Future Leaders 
Programme is a beacon of hope 
in a world which still has not fully 
appreciated the value which a 
diverse talent pool can provide.”

In what ways have you grown 
professionally or personally  
through the incubator? 
In terms of professional growth I 
believe the exposure to various 
individuals in a business environment 
has improved my understanding of 
business and what it takes to build 
one. For example, interacting with 
CEO’s allowed me to understand their 
mind-set and approach to business. 
As a result, I was then able to adopt 
many of their traits and instill them 
within my own personality. In terms 
of personal growth, I believe I have 
learnt a lot about myself and how I 
communicate with others. Being in 
this new environment has forced me 
to constantly introspect and improve 
my understanding of the world.

Case Study

Chi Nguyen

Tell us a little bit about your 
business?
RISE FITNESS is an online platform 
which connects personal trainers 
to clients in their area. The workouts 
are provided at home, at the office, 
a local park – essentially, anywhere 
the client wishes. The business aims 
to tap into the growing sharing 
economy by providing an 
on-demand service for individuals 
who are seeking to empower 
themselves through personal fitness.

Why did you apply for the Future 
Leaders Programme? 

I applied for the Future Leaders 
Programme because it offered an 
outlet for me to explore my business 
ideas. I believe it is important to 
surround yourself with people who 
are willing to push you to dream 
big and I felt the incubator could 
provide me that. Prior to attending 
the programme my main difficulty 
was the psychological aspect of 
starting a business due to self doubt 
and imposter syndrome. However, 
the programme has helped me 
overcome these fears by helping 
me understand that entrepreneurial 
pursuits are available to anyone  
and everyone. 

Why do you think it is important  
that boardrooms of the future 
look different than the 
boardrooms of today?
I think it is important the boardrooms 
of tomorrow look different than 
the boardrooms of today because 
the world is changing. Traditional 
corporate structures dominated 
by a particular demographic at 
the pinnacle of every organisation 
is now being challenged by a new 
globally interdependent and diverse 
world. The economy of the future will 
undoubtedly operate within a new 
framework which values diversity and 
inclusion. Talent is indiscriminate and 
exists within everyone - regardless 
of your gender, race, economic 
background and so forth. The 

 
 
 
 
 
 
 
 
 
 
 
40

Risk and Risk Management

The success of the Group depends on the proper management of risk. The Group has a governance structure to identify 
and monitor relevant risks at both a subsidiary and a Group level. The risks identified are ranked by likelihood and 
potential impact, then tracked through monthly board meetings. Once risks are identified, the Group will formulate and 
deploy mitigating strategies.

The principal risks and uncertainties that the Board believed could have a significant adverse impact on the Group’s 
business are set out below. The table is not intended to be exhaustive and the principal risks are not listed in order of 
seriousness or potential impact. There may also be risks that are not currently considered to be serious or which are 
currently unknown and risks that are outside of the Group’s control. Where reasonably possible, The Panoply has taken 
steps to manage or mitigate the risks, or potential risks, but it cannot entirely safeguard against all of them. 

Risk

Description

Impact

Mitigation

Macro-economic risk - events outside of The Panoply’s control

Adverse 
developments 
in the global 
economy could 
impact the level 
of demand for 
the Group’s 
services

Strategic risk

Identification 
and integration 
of investment 
opportunities

The global economy is likely 
to suffer slower growth than 
current levels, impacting 
consumer and business 
spending and investment, 
in light of a new strain of 
coronavirus, Covid-19. The virus 
has quickly spread resulting 
in severe illness and, in many 
cases, death, and has prompted 
the World Health Organisation 
to declare a pandemic. This has 
resulted in the implementation 
by governments and businesses 
across the world of drastic 
measures to halt the spread of 
the virus and safeguard lives 
and health services. 

The Groups’ strategy is to grow 
both organically and through 
acquisitions.

Group’s clients may be forced to 
respond to such circumstances 
by reducing their digital 
transformation and non-
essential consulting budgets, 
thereby reducing the demand 
for the Group’s services. 

Likely to be a significant amount 
of economic uncertainty and 
disruption to businesses and the 
wider economy in the short term.

There is a risk that failure to 
complete on transactions will 
leave the Group with substantial 
unrecovered costs; or that 
a company that has been 
successfully acquired does not 
integrate effectively.

The Group has evaluated 
the impact on the Covid-19 
pandemic across all our 
operations and key risks 
identified. Weekly meetings have 
been held to assess the risks 
and we have developed short 
term responses and long term 
strategic actions to minimise the 
impact to our business. 

Finally, we have performed 
additional financial stress testing 
and liquidity impact analysis in 
order to reflect the impacts from 
the Covid-19 pandemic in the 
assessment of the Group’s long-
term viability.

The Group has a comprehensive 
M&A process to ensure that 
companies who join the 
Group aligns with the Groups’ 
purpose, values and vision; adds 
strategic value to the Group 
and strengthens our proposition 
adding greater depth or breadth 
and has leaders who can work 
collaboratively.

The Group makes use of 
expert advisers to conduct 
due diligence. In addition, 
warranties and indemnifications 
are included in transaction 
documents.

Once companies are part of the 
Group, the Group integrates the 
newly-merged company into 
its standard monthly reporting 
cycle where (financial) risks, if 
any, are identified.

Furthermore, the Group has 
appointed a COO who will 
further improve the Group 
processes.

41

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

Risk

Description

Impact

Mitigation

Operational risk - People

Retention of 
key personnel 
throughout 
the whole 
organisation

The quality of the services 
provided by the Group’s 
businesses are fundamentally 
derived from the quality of the 
Group’s people. The Group’s 
performance could therefore 
be adversely affected if it is 
not able to recruit, train and 
retain key talent in the Group’s 
businesses and at the Group 
level.

A number of individuals are 
key to the management and 
performance of the Group 
and Group subsidiaries. Four 
of the companies acquired at 
IPO are now approaching their 
earn out. 

The Directors believe that 
the loss of key people could 
significantly impede the 
Group’s financial plans, 
product development, project 
completion, marketing and 
other plans.

Inability to 
recruit and 
retain a diverse 
workforce

We are a people business, 
requiring high calibre people 
to work alongside clients to 
meet their needs. 

Failure to recruit employees 
with suitable qualifications at 
all required levels is a key risk in 
our operational strategy.

This could impact the Group’s 
ability to provide contracted 
solutions and services 
exposing the Group to liability, 
negatively impacting profit 
and cash flow in the short 
term and causing damage 
to reputation, customer 
relationships and staff morale.

Impact on 
employees due 
to Covid-19

As a result of Covid-19, 
the Government have 
implemented lock-down 
processes.

Prolonged lock-down and 
home working may have a 
negative impact on the mental 
wellbeing of team members.

Retention of key people is 
supported by the Share 
Purchase Agreements 
(SPAs) which provide certain 
restrictive covenants.

Furthermore, members of key 
management hold significant 
equity interests in the Group 
which are subject to certain 
lock-in and orderly market 
provisions. 

In order to retain key personnel, 
the Group actively discusses 
opportunities throughout the 
Group and has a succession 
plan for senior management 
and for up and coming 
leaders.

Our goal is to have a diverse 
workforce that replicates the 
diversity of where we operate.

The Group puts culture and 
purpose in the forefront 
of what we do to become 
an employee of choice for 
employees.

Proactive measures to 
encourage social interaction 
between team members via 
video call/chats including 
regular check-ins with line 
managers to identify any 
emerging issues early. 

Use of mental health first 
aiders to inform how we can 
best support team members 
through this uncertain period. 

An employee assistance 
programme has been 
implemented throughout the 
Group.

 
 
 
 
 
 
 
42

Risk and Risk Management

continued

Risk

Description

Impact

Mitigation

Operational risks - IT and legal

Breach of legal, 
regulatory and 
contractual 
information 
security and 
data privacy 
legislation

Cyber security 
risk

Financial risk

Customer 
defaults

General compliance with legal, 
regulatory and contractual 
information security and data 
privacy requirements.

Non-compliance could expose 
the Group to liability and fines 
(for example under GDPR), and 
negatively impact profit and 
cash flow in the short term, 
cause reputational damage and 
damage customer relationships 
and credibility in the market.

The Group relies upon the 
confidentiality, integrity and 
availability of its IT systems 
internally and as part of its 
service offerings to customers. 
Cyber security events are 
occurring more frequently 
and attacks are designed with 
greater complexity.

A major cyber security event 
causing loss of availability or 
loss of customer data could limit 
the Group’s operations, expose 
the Group to fines and cause 
reputational damage, and 
damage customer relationships 
due to reduced credibility in the 
market.

The Group has exposure 
to credit risk through the 
default of a client or other 
counterparty.

Risk that a client or other 
counterparty is unable to pay 
all or any of an amount due to 
the Group.

The Group’s operating 
business are generally paid for 
their services in arrears.

EU Exit

Financial or trading risks 
associated with the UK leaving 
the European Union.

Potential to limit or harm the 
Group’s trading activities, 
overheads and staff mobility.

The Group reviews the impact 
of new information security and 
data privacy regulations and 
legislation on the Group and its 
customers. The output of these 
reviews influences the Group’s 
internal controls and processes 
and the design of products, 
solutions and working practices.

Furthermore, the Group has 
appointed a COO who will focus 
on key Group risks and operating 
effectiveness.

Cyber security threats are 
monitored by each individual 
company and any risks of cyber 
security are communicated 
throughout the whole group on a 
timely basis.

The Group makes credit 
checks and monitors its 
exposure to individual clients 
and negotiates payment terms 
in light of the credit worthiness 
of its counterparties. The 
Group is cash generative and 
the Board maintains focus on 
the Group’s working capital 
needs.

The Group has evaluated 
scenarios associated with 
‘Brexit’ and concluded that 
there is no substantial risk to 
operations in the next two to 
three years. The Group is not 
overly reliant on UK-EU trade, 
its most significant customers 
being UK public sector 
organisations. 

Risk

Description

Impact

Mitigation

Risk of fraud or 
theft

Unauthorised access or 
misuse of the Group’ bank 
accounts or other resources 
leads to loss of funds.

Competitive environment

Impact the financials and cash 
flows of the Group.

System, review and approval 
controls are in place restricting 
access to accounts and are 
regularly monitored.

Competitors 
with the ability 
to undercut our 
businesses

The Group’s competitors 
include large consultancies and 
technology companies, as well 
as smaller niche companies.

There is a risk that larger 
companies may be able to 
undercut with prices.

It is part of the Group’s strategy 
to exploit the current disruption 
of the digital transformation 
services industry and to focus on 
working with clients to meet their 
needs.

The Group is focused on 
delivering first class services to 
clients and working hand-in-
hand with clients to meet their 
needs.

We believe that the way we 
provide services sets us apart 
from competitors so that our 
clients can see the value of the 
work that we perform.

We continue to monitor the bid 
to win ratios to identify potential 
risks.

43

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

S
T
R
A
T
E
G
C
R
E
V
I
E
W

 
 
 
 
 
 
 
44

Corporate Governance45

2020 ANNUAL REPORT & ACCOUNTS  |  CORPORATE GOVERNANCE46

Board of Directors

Mark William Smith, aged 65,
Non-Executive Chairman 

Neal Narendra Gandhi, aged 52,   
Co-Founder	and	Chief	Executive	Officer	

Mark has held several senior roles in creative and 
innovative communication businesses. He began his 
career as a chartered accountant at Touche Ross 
& Co. (Deloitte). He then spent 30 years at Chime 
Communications, which was acquired by Providence 
Private Equity in 2015. 

Mark is currently chairman of Holiday Extras, a market 
leader in the provision of online ancillary travel services, 
a position which he has held for 15 years. He is also a 
non-executive director and acting Chairman at The Dods 
Group, an AIM listed intelligence, media, training and 
events company, operating in over 50 countries. 

Neal is a serial tech entrepreneur having co-founded 
four companies that exited successfully with a combined 
value of £117m. He co-founded his first company at the 
age of 21 and, under the brand name of Jungle.com, that 
company went on to be sold to GUS for £37m. In 1996 he 
co-founded Xplora and sold it to Nasdaq-listed USWeb  
in 1998. 

Neal then co-founded Attenda, a managed services 
consultancy which went on to be sold for £72m; one part 
to Telecity Plc and the other to Darwin Private Equity. In 
2006 he founded QuickStart Global, an off-shore IT service 
provider, which grew rapidly, and in 2010 was listed in the 
Sunday Times Tech-Track 100 at number 3, his second 
company in that list with Attenda having been listed at 
number 2 in 2001.

Oliver James Rigby, aged 39, 
Co-Founder	and	Chief	Financial	Officer

Oliver qualified as an accountant with MRI Moores 
Rowland LLP in 2006 before spending six years as an 
adviser in corporate finance with Daniel Stewart and 
Deloitte. Oliver acted as a Nominated Adviser to the AIM 
Market of the London Stock Exchange and was one of their 
youngest Qualified Executives. 

Prior to co-founding The Panoply, Oliver set up Growth 
Company FD Limited in 2012 to provide part time CFO and 
corporate finance support to growing businesses.

 
 
 
4747

Christopher Paul Sweetland, aged 65, 
Non-Executive Director 

Isabel Jane Kelly, aged 54, 
Non-Executive Director 

Chris qualified as a chartered accountant with KPMG 
before spending 9 years overseas in a variety of 
financial roles with PepsiCo Inc. In 1989, when he was 
CFO for the Central Europe Beverages Division, he was 
recruited by WPP to be part of their small central team. 

Isabel is the founder of Profit with Purpose, a social 
purpose consultancy working with companies and 
nonprofits. She is also an Industry Careers Advisor for 
MBA students at the Saïd Business School, focused on 
social impact. 

Chris retired from his role as WPP Deputy Group Finance 
Director in 2016 having spent 27 years helping build the 
company and having been involved in all aspects of 
operations, investor relations and the many acquisitions 
that built that Group. Chris also represented WPP on  
the boards of a number of companies both in the UK 
and overseas. 

In 2002 Marc Benioff, CEO of Salesforce.com, hired Isabel 
to establish the Salesforce Foundation internationally 
(now Salesforce.org). For 12 years she grew and led an 
international team delivering technology, grants and 
programmes in 110 countries, as well as generating 
revenue of $12m to fund the work. Isabel worked at 
Oxfam and Amnesty International for 12 years prior to 
joining Salesforce. 

2020 ANNUAL REPORT & ACCOUNTS  |  CORPORATE GOVERNANCE 
 
48

Corporate Governance Report 

The Panoply Holdings plc is committed to operating 
proper standards of good corporate governance and 
has established a corporate governance model based 
on the key principles of the Quoted Companies Alliance 
Corporate Governance Code (“QCA Code”). The following 
outlines how the Company addresses the ten broad 
governing principles defined in the QCA Code. The 
Non-Executive Chairman is responsible for corporate 
governance and the overall leadership of the Board and 
ensuring its effectiveness. 

The Panoply Holdings plc operates a business model and 
growth strategy that promotes the generation of 
shareholder value through its growth. The company 
promotes professionalism, openness, honesty and 
integrity between its customers, staff, shareholders and 
suppliers. 

Principle 1 – Establish a strategy and 
business model which promote long-term 
value for shareholders. 
The Panoply is a digitally native technology enabled 
services group, at the forefront of a growing market, 
focused on sustainable digital transformation and 
positive, purposeful organisational change. 

We believe an increasingly complex world needs a new 
business model to achieve high impact outcomes for 
clients and their employees and more value for 
stakeholders. 

We combine the dynamism and agility of smaller, expert 
teams with the scale to confidently address our clients’ 
most pressing needs as they navigate the rapidly 
changing nature of society and business. Using our 
model of Consistent Autonomy, we embrace a culture of 
cultures to deliver impactful work and to drive profitable 
organic growth. And we’re collectively entrepreneurial, 
creating a regenerative spirit of innovation, which delivers 
the transformative work our clients need. 

In the last three and half years, The Group has identified 
and met numerous potential target companies and has 
completed ten acquisitions. 

Unlike many buy and build models that have preceded 
The Panoply, the Directors are focused on creating an 
agile, decentralised group where employees join a 
culture of autonomy, purpose, collaboration and 
innovation. The Directors believe that this consistent 
autonomy operating model, embracing cultures of 
cultures and shared values will allow Group Companies 
to collaborate, providing clients with innovation and rapid 
delivery of services. 

The Panoply has developed an efficient, formulaic 
approach for acquiring companies. With an extensive 
acquisition pipeline, the Directors intend to continue to 
supplement the organic growth of existing Enlarged 
Group Companies through the addition of 
complementary companies. 

Key Strengths 
The Directors believe that the Enlarged Group’s key 
strengths include: 

•

•

•

•

•

•

•

Significant market opportunity – independent 
research house, International Data Corporation 
(IDC), estimates that the market for digital 
transformation services in EMEA will rise from 
$45 billion in 2017 to $82 billion by 2021. 

Group platform – The Panoply provides a platform 
for companies which join the Enlarged Group to 
accelerate their organic growth through 
cross-selling, leveraging The Panoply brand, 
network, listed status and balance sheet. 

Alignment of interests – The Panoply’s acquisition 
model involves a significant proportion of the 
consideration for an acquisition being issued in 
Ordinary Shares thereby ensuring alignment of 
interests with existing shareholders. 

Consistent Autonomy model – The Panoply’s model 
allows companies within The Panoply Group to 
continue to remain entrepreneurial and creative, 
unstifled by bureaucracy; 

–

–

Central control is provided by a non-executive 
director appointed by the Board to the board 
of each Panoply Group Company to provide 
governance as well as guidance and oversight 
on growth strategy and collaboration with 
other Panoply Group Companies; 

The benefits of this model to clients are better 
outcomes, faster execution and lower cost for 
higher quality work. 

Profitable and cash-generative – the Enlarged 
Group is, cash generative and only intends to make 
accretive acquisitions going-forward. 

Focused growth strategy 

–

–

The Panoply’s acquisition model is designed to 
attract ambitious companies, confident in their 
ability to grow profitably and rewards 
cross-selling and collaboration; 

The Panoply’s management has an extensive 
network to help identify, attract and execute 
future acquisitions. 

Experienced Management and Board with proven 
track record – The Panoply is managed by highly 
experienced executive and non-executive directors 
combining strong sector, public company and 
international mergers and acquisitions expertise 
with a track record of building, growing and exiting 
services companies. 

   
49

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

C
O
R
P
O
R
A
T
E
G
O
V
E
N
A
N
C
E

Principle 2 – Seek to understand and meet 
shareholder needs and expectations. 
The Panoply proactively engages with its shareholders 
and potential shareholders alike. This is through a series 
of mechanisms: 

•

•

•

•

•

•

•

•

Formal announcements – as a London Stock 
Exchange (LSE) AIM listed company, we make all 
statutory announcements through the LSE’s 
regulatory news service (RNS). A feed is maintained 
on our investor area (see below). The Panoply 
reports formally to shareholders by the publication 
of its annual and half-yearly financial statements. 

Analyst and investor presentations – the Executive 
Directors present the half-yearly and annual results 
to institutional investors, analysts and the media. 
The presentations are available on the investor 
section of the website. 

AGM – Notification of the date of the AGM is sent to 
shareholders at least 21 working days in advance of 
the meeting. Details are set out in the Notice of 
Meeting. The Directors (and the external auditor) are 
available at the AGM to answer questions, both 
during the course of the meeting, and informally 
afterwards. All details can be found on the Investor 
Announcements and the Investor Documents 
pages. 

News releases – in addition to statutory 
announcements, we use RNS Reach to present 
regular business news and updates to shareholders. 
We also have a full news service available on The 
Panoply website. 

Interactive sessions – The Panoply’s Executive 
Directors arrange regular (six monthly) face to face 
sessions with any interested shareholders or 
potential shareholders, and are also available for 
updates at any point in the year. See contact details 
below. 

Investor focused micro-site – we maintain a full 
section on the main Panoply website for investors. 
This includes the Financial Calendar and real-time 
RNS announcements; the latest Investor Documents, 
presentations and reports; share information and 
share dealing interactive feeds; this corporate 
governance statement; a full list of investor related 
contacts. 

LSE Profile – we also maintain a profile on the 
London Stock Exchange Issuer services website. 

Investor Email – we also manage an investor email 
account for any direct queries – 
investors@thepanoply.com. 

other matters directly with major shareholders. At every 
Board meeting, the Board is provided with the latest 
brokers’ reports and a summary of the contents of any 
meetings with shareholders. The Board considers that the 
provision of these documents is a practical and efficient 
way for both the Chair and Senior Independent Director 
to be informed of major shareholders’ opinions on 
governance and strategy and to understand any 
shareholder issues and concerns. 

If you would like to know more about The Panoply as a 
shareholder, or potential shareholder, please contact us 
through our investors email address and we will put you 
in touch with one of our Executive Directors. 

Principle 3 – Take into account wider 
stakeholder and social responsibilities and 
their implications for long-term success. 
Please see further details in the People, Planet and 
Community Section of our Annual Report and Financial 
Statements. 

Principle 4 – Embed effective risk 
management, considering both 
opportunities and threats, throughout the 
organisation. 
Risk management activity is overseen by the Chief 
Executive Officer and Chief Financial Officer, with the 
support of the Executive Management Team. 

Our framework enables us to remain vigilant to all known 
and emerging risks and opportunities. Effective risk 
management supports informed decision making; 
enables us to minimise impact from unforeseen internal 
or external events; and allows us to fully exploit emerging 
opportunities. Our objectives for risk management are to: 

•

•

•

•

•

•

Identify, measure, control and report on business risk 
that may undermine the achievement of objectives, 
both strategically and operationally, through 
appropriate analysis and assessment criteria 

Effectively allocate effort and resources for the 
management of key and emerging risks 

Build an accurate picture at the highest level of the 
key risks facing our business, and use this 
information to drive business improvements in a 
considered and coordinated way 

Support and develop our reputation as a well 
governed and trusted organisation 

Minimise costs and drive efficiencies in the way that 
pervasive risk is controlled across the business 

Identify weaknesses in, and opportunities to 
improve, our business processes 

Contact with major shareholders is principally 
maintained by the Executive Directors, who ensure that 
their views are communicated to the Board as a whole. 
The Chair is also available to discuss governance and 

Risk Registers 
At the Operational level, a risk register is maintained 
within every business of the Group. Risks are recorded 

     
 
 
 
 
 
 
 
50

Corporate Governance Report continued

and managed within as required and are reviewed 
regularly by the management of each business. 

At a central level, there is a single central risk register for 
Group Significant risks, which records the top risks to the 
business. 

Risk registers are reviewed on a quarterly basis which 
supports the escalation of any risks with a high residual 
impact, or potentially pervasive risks, to a higher level risk 
register as appropriate. 

Risk Appetite 
The Board determines the amount and type of risk that 
The Panoply is willing to take on in pursuit of its strategic 
objectives. The Board’s appetite for risk is influenced by 
various key factors including (but not limited to) the 
overall economic, regulatory and operational landscape 
in which we operate. 

The Executive Management Team advise the Board of 
these key influences which enables the Board to adjust 
the amount of risk that The Panoply takes on. Risk 
tolerance may, by business choice, differ in different parts 
of the company. 

Review and Assurance 
Risk registers are updated as and when required. A full 
review is undertaken quarterly. The highest rated risks are 
presented to the Board every quarter by the CEO. Every six 
months the Board is presented with the detailed risk 
registers for each line of business. Further details can be 
found in our Risk Section of the Annual Report and 
Financial Statements on pages 40 to 43. 

Principle 5 – Maintain the Board as a well-
functioning, balanced team led by the 
Chair. 
The PLC Board (“the Board”) is responsible for the 
Company’s corporate governance systems and 
processes that support good decision making. 

The Non-Executive Directors, Mark Smith (Chair), Isabel 
Kelly and Chris Sweetland are considered independent of 
management and free from any business or other 
relationships that could materially interfere with the 
exercise of their independent judgement. Both Mark Smith 
and Chris Sweetland own shares in The Panoply and all 
three Non-Executive Directors hold options, however this 
is not considered to alter their independent status. 

Director’s Commitment to The Panoply 
The Directors acknowledge the importance of the 
principles set out in the QCA Code. 

Our Non-executive Directors have committed in their 
letters of appointment to attend all reasonable board 
and committee meetings in addition to being reasonably 
available at other times for The Panoply business. Our 
Executive Directors have entered into employment 
contracts which require them to attend all board and 
committee (of which they are a member) meetings. 

The Non-Executive Directors meet at least once a year 
without the Executive Directors present. All Directors 
submit to re-election each year at the Annual General 
Meeting (“AGM”) of the Company. 

The Board meets at least four times each year with 
additional meetings when circumstances and urgent 
business dictate. At each meeting the Board reviews a 
schedule of reserved matters including trading 
performance, financial strength, strategy (including 
investment and acquisition opportunities), risk 
management, controls, compliance, reports to 
shareholders and succession management. 

The Directors have established two committees of its 
Board, namely the Audit, Risk and AIM Rules Compliance 
Committee and the Remuneration Committee. 

The Audit, Risk and AIM Rules Compliance Committee is 
chaired by Chris Sweetland and has primary 
responsibility for monitoring the quality of internal 
controls, ensuring that the financial performance of the 
Company is properly measured and reported on and 
reviewing reports from the Company’s auditors relating to 
the Enlarged Group’s accounting and internal controls, in 
all cases having due regard to the interests of 
Shareholders. The Audit, Risk and AIM Rules Compliance 
Committee meets at least twice a year. Mark Smith is the 
other member of the Audit, Risk and AIM Rules 
Compliance Committee. Oliver Rigby, CFO, attends Audit, 
Risk and AIM Rules Compliance Committee meetings by 
invitation. 

The Remuneration Committee is chaired by Isabel Kelly, 
and reviews the performance of the Executive Directors 
and determines their terms and conditions of service, 
including their remuneration and the grant of options, 
having due regard to the interests of Shareholders. The 
Remuneration Committee meet at least once a year. 
Mark Smith is the other member of the Remuneration 
Committee. 

The Remuneration Committee also considers Board 
policy in relation to the remuneration of the Chairman of 
the Board. Non-Executive Director remuneration is a 
matter for the Chairman and the executive members of 
the Board. No Director is involved in any decisions as to 
their own remuneration or benefits. 

Principle 6 – Ensure that between them the 
Directors have the necessary up-to-date 
experience, skills and capabilities. 
The Board members and their relevant experience and 
skills are detailed on pages 46 and 47. The Non-Executive 
Chairman believes that, as a whole, the Board has a 
suitable mix of skills and competencies covering all 
essential disciplines bringing a balanced perspective that 
is beneficial both strategically and operationally and will 
enable the Company to deliver its strategy. The Board 
consists of two executive directors and three non-
executive directors, all of whom are independent. The 
nature of the Company’s business requires the Directors 

51

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

C
O
R
P
O
R
A
T
E
G
O
V
E
N
A
N
C
E

to keep their skillset up to date. Updates to the Board on 
regulatory matters are given by Company’s professional 
advisers when appropriate. 

See further details on our behaviours in the People, Planet 
and Community section of our Annual Report & Financial 
Statements on pages 26 to 37 and our Values on page 8. 

In addition to the support provided by the Company’s 
retained professional advisers (Nominated Advisor, 
lawyers, auditor and M&A advisor), external consultants 
have been engaged to advise on a number of matters 
including tax planning and market research. External 
advisers attend Board meetings or committee meetings 
as invited by the Non-Executive Chairman to report 
and/or discuss specific matters relevant to the Company. 

Principle 7 – Evaluate Board performance 
based on clear and relevant objectives, 
seeking continuous improvement. 
Board performance effectiveness process 
The Chairman is responsible for the regular evaluation of 
the Board’s performance and that of its committees and 
individual Directors. 

Succession planning and Board 
appointments 
The Remuneration Committee meet as and when 
necessary to consider the appointment of new executive 
and non-executive directors, although the Board as a 
whole take responsibility for succession planning. Board 
members all have appropriate notice periods so that if a 
Board member indicates his/her intention to step down, 
there would be sufficient time to appoint a replacement, 
whether internal or external. 

The Company’s Articles of Association require that 
one-third of the Directors must stand for re-election by 
shareholders annually in rotation and that any new 
Directors appointed by the Board during the relevant year 
must stand for election at the annual general meeting 
immediately following their appointment. Any Directors 
who are not employed by the Company or holding 
executive office who have served on the Board for at 
least nine years will be subject to annual re-election. 

Board appointments are made after consultation with 
advisers including the Nominated Advisor who 
undertakes due diligence on all new potential Board 
candidates. 

Principle 8 – Promote a corporate culture 
that is based on ethical values and 
behaviours. 
The Board recognises that core values provide a 
framework which influences every level of the Group. One 
of the Group’s four key values is “Difference with 
authenticity”. This means we value difference not just in 
gender, ethnicity and class but in personality, talent and 
perspective. It takes all types of attributes to make a 
great team. 

Principle 9 – Maintain governance 
structures and processes that are fit for 
purpose and support good decision-
making by the Board. 
On behalf of the Board, the Managing Director of the 
trading business of subsidiaries has overall responsibility 
for managing the day to day operations of that entity 
and the Board as a whole is responsible for monitoring 
performance against the Company’s goals and 
objectives. The individual Board members’ specific 
responsibilities, contributions and skills are set out on 
pages 46 and 47. 

The Board has established two standing Committees, the 
Audit, Risk and AIM Rules and Compliance Committee 
(Audit Committee) and the Remuneration Committee. 
Membership of both the Audit Committee and the 
Remuneration Committee during the year under review 
was exclusively Non-Executive. 

Principle 10 – Communicate how the 
Company is governed and is performing by 
maintaining a dialogue with shareholders 
and other relevant stakeholders. 
The Company maintains a regular dialogue with key 
stakeholders including shareholders to enable interested 
parties to make informed decisions about the Group and 
its performance. 

Historical annual reports and notices of general meetings 
can be found in the Financial Reports section of the 
Group’s website. 

The Board discloses the results of Annual General 
Meetings and these can be found in the Regulatory News 
section of the website. 

The Audit Committee meets at least twice a year, 
although the Company’s Auditors or any member of the 
Audit Committee may request a meeting at any time, 
should they consider that one is necessary. The role of the 
Audit Committee is to make recommendations to the 
directors and shareholders, in relation to the 
appointment, re-appointment and removal of the 
Company’s External Auditors and to approve their 
remuneration and terms of engagement. Prior to the 
commencement of each annual or interim audit, the 
Audit Committee will discuss and agree the nature and 
scope of the audit with the External Auditors and in 
discussion with them, will monitor the integrity of the 
financial statements of the Group and approve any 
formal announcements relating to the Company’s 
financial performance. 

The Audit Committee develops and implements policies 
on the engagement of the External Auditors to supply 
non-audit services and will report to the Directors, 

     
 
 
 
 
 
 
 
52

Corporate Governance Report continued

identifying any matters where the Audit Committee 
considers that action or improvement is needed, making 
recommendations as to the steps to be taken. 

The Audit Committee is authorised by the Board to 
investigate any activity within its terms of reference and 
may seek information it requires from any employee of 
the Company. The Audit Committee may seek outside 
professional advice at the cost of the Company, in order 
to secure any relevant experience or expertise it 
considers necessary to fulfil its duties. 

The terms of reference of the Remuneration Committee 
and its report can be found in Remuneration Report on 
pages 55 and 56. 

53

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

C
O
R
P
O
R
A
T
E
G
O
V
E
N
A
N
C
E

Our Section 172 Statement

The directors of The Panoply and all those of all UK 
Companies must act in accordance with a set of general 
duties. Section 172 of the Companies Act requires 
Directors to take into consideration the interests of 
stakeholders in their decision making and is summarised 
as follows: 

A Director of a company must act in a way they consider, 
in good faith, would most likely to promote the success of 
the Company for the benefit of its shareholders as a 
whole and, in doing so have regard (amongst other 
matters) to: 

The likely consequences of any decisions in the 
long-term 

The interests of the Company’s employees 

The need to foster the Company’s business 
relationships with suppliers, customers and others 

The impact of the Company’s operations on the 
community and environment 

The desirability of the Company maintaining a 
reputation for the high standards of business 
conduct, and 

•

•

•

•

•

•

The Following sections summarise how the Directors’ fulfil 
their duties and responsibilities: 

Risk Management: 

The Group is affected by a number of risks and 
uncertainties, not all of which are wholly within its control 
as they relate to the wide macroeconomic and legislative 
environment within which the Group operates. Therefore 
it is vital that we effectively identify, evaluate, manage 
and mitigate the risks we face, and that we continue to 
evolve our approach to risk management. 

For details of our principal risks and uncertainties, and 
how we manage our risk environment, please see 
pages 40 to 43 and our Risk Committee report on 
pages 57 and 58. 

Our People: 

We understand how important it is to have a workforce 
with different skills, perspectives and experiences. Across 
the Group, we are making sure that our workplaces are 
inclusive and supportive enough to attract the diversity of 
talent that will enable us to grow. 

For further details on our people, please see pages 28 to 
31. 

The need to act fairly between shareholders of the 
Company 

Our Planet: 

This section serves as our Section 172 statement. 

The Board considers, both individually and together, that 
they have acted in the way they consider, in good faith, 
would be most likely to promote the success of the 
Company for the benefit of its shareowners as a whole 
(having regard to the stakeholders and matters set out in 
Section 172(i)(a-f) of the Act in the decisions taken during 
the year ended 31 March 2020). 

Our vision is to create a Panoply of experts, opinions, 
ideas and cultures that can deliver genuine change 
within our world to maximise the opportunities of the 
21st century. 

The Board recognises that engagement with the 
Company’s stakeholders is critical to the success of the 
business in realising this vision. The Directors continue to 
have regards to the interest of our people and the 
Company’s other stakeholders, including the impact of its 
activities on the community, the environment and the 
Company’s reputation when making decisions. We 
recognise that promoting the long-term sustainability 
and success of the Company is intertwined with creating 
value for, and engagement with, our stakeholders. It 
should therefore be at the core of our business. 

Engagement with stakeholders is not new and has been 
a part of the business since its inception, but the 
obligation to include the Section 172 statement presents 
an opportunity to illustrate to you how your Board 
engages with stakeholders and how this has impacted 
on your Company’s decisions and strategies. 

The environmental impact of the fourth industrial 
revolution has been vastly underestimated. With a carbon 
footprint today equal to the aviation industry, we want to 
raise awareness of this and work with our industry to 
minimise its impact. 

We believe that there is a better, more sustainable way to 
do business. We’re investing in training and research to 
build teams of technology experts within the Group who 
deeply understand the environmental impact of digital 
products and are able to design and advocate for better 
alternatives. 

For further details on how we interact and protect our 
planet, please see pages 32 to 35. 

Our Communities: 

During periods of upheaval, communities face the threat 
of being left behind, we want to ensure those 
communities thrive and have a meaningful stake in the 
future. Our work is transforming the way that businesses 
operate. We want to make sure that we are equipping 
people with the skills they will need to thrive in the future 
workplace. 

Our community investment work is focused on 
empowering vulnerable communities through technology 
and providing access to employment for diverse talent.  

For further details on how we interact with our 
communities, please see pages 36 to 39. 

 
 
 
 
 
 
 
54

Our Section 172 Statement continued

Our Shareholders:  

The Board is actively committed to engaging with our 
shareholders, as we recognise the importance of 
continuing effective dialogue, whether with major 
institutional investors, private or employee shareholders. It 
is important to us that shareholders understand our 
strategy and objectives, so these must be explained 
clearly. Any feedback received is collated with any issues 
or questions identified being properly considered. 

For further details on how we engage with our 
shareholders, please see page 49. 

Remuneration Report

Remuneration Committee 
The Remuneration Committee determines, on behalf of the Board, the Group’s policy for executive remuneration and 
the individual remuneration packages for the Executive Directors. In setting the Group’s remuneration policy, the 
Remuneration Committee considers a number of factors, including the following: 

•

•

•

salaries and benefits available to Executive Directors of comparable companies; 

the need to attract and retain Executives of an appropriate calibre; and 

the need to ensure continued commitment of Executives to the Group’s success through appropriate incentive 
schemes. 

The Committee meets at least once a year. 

Remuneration of Executive Directors 
The remuneration packages comprise the following components: 

•

•

•

•

Base salary 
The Remuneration Committee sets the base salary by reference to responsibilities and the skills, knowledge and 
experience of the individual. 

Bonus scheme and other benefits 
There is no annual bonus scheme or other benefits in place currently. 

Share Incentive Schemes 
An EMI and unapproved option scheme were implemented in the prior period and options were awarded to each 
of the Executive Directors. 

Other benefits 
Private medical and life cover for employees including the Directors have been provided in the current year. 

Remuneration of Non-Executive Directors 
The fees paid to the Non-Executive Directors are determined by the Board. They are not entitled to receive any bonus or 
other benefits but did receive unapproved Share-based payments at the time of their appointment. Non-Executive 
Directors’ letters of appointment are on a three-month rolling basis. 

Directors’ remuneration 
Details of individual Directors’ emoluments for the year (excluding employer’s National Insurance contributions) are as 
follows: 

Salary
£’000

Pension
 £’000

Share
Option
£’000

Other
benefits
£’000

Non-Executive 

Mark Smith (appointed 18 October 2018)

Christopher Sweetland (appointed 18 October 2018)

Isabel Kelly (appointed 18 October 2018)

Executive 

Neal Gandhi (appointed 20 December 2016)

Oliver Rigby (appointed 20 December 2016)

Total

50

35

30

259

141

515

–

–

–

18

20

38

4

3

2

17

17

43

–

–

–

1

2

3

2020
total
£’000

 54

38

32

295

180

599

2019 
total 
£’000 

21 

14 

12 

148 

150 

345 

55

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

C
O
R
P
O
R
A
T
E
G
O
V
E
N
A
N
C
E

 
 
 
 
 
 
 
 
 
 
56

Remuneration Report continued

Directors’ interests in shares 
The interests of the Directors in the Ordinary Shares of the Company at 31 March 2020. 

Name of Director

Christopher Paul Sweetland

Isabel Kelly

Mark William Smith

Neal Gandhi

Oliver Rigby

31-Mar
2020
Number

–

–

–

9,306,885

5,066,107

14,372,992

31-Mar 
2019 
Number 

30,000 

– 

122,000 

9,786,884 

5,124,930 

15,063,814 

Directors’ interests in Share-based payments 
The directors have been granted options over the shares of the Company as follows: 

Granted 
in 2019

Lapsed during 
the year

Type

31-Mar-19 &
31-Mar-20

Exercise
price

Date when 
Exercisable 

Christopher Paul Sweetland
Christopher Paul Sweetland
Christopher Paul Sweetland

Isabel Jane Kelly
Isabel Jane Kelly
Isabel Jane Kelly

Mark William Smith
Mark William Smith
Mark William Smith

Neal Gandhi
Neal Gandhi
Neal Gandhi

Oliver Rigby
Oliver Rigby
Oliver Rigby

By order of the Board 

20,300
20,300
20,302

20,300
20,300
20,302

33,834
33,834
33,836

135,338
135,338
135,340

135,338
135,338
135,340

–
–
–

–
–
–

–
–
–

–
–
–

–
–
–

Isabel Kelly 
Chairman, Remuneration Committee 

18 August 2020

Unapproved scheme
Unapproved scheme
Unapproved scheme

Unapproved scheme
Unapproved scheme
Unapproved scheme

Unapproved scheme
Unapproved scheme
Unapproved scheme

EMI scheme
EMI scheme
EMI scheme

EMI scheme
EMI scheme
EMI scheme

20,300
20,300
20,302

20,300
20,300
20,302

33,834
33,834
33,836

135,338
135,338
135,340

135,338
135,338
135.340

74p
74p
74p

74p
74p
74p

74p
74p
74p

74p
74p
74p

74p
74p
74p

31/03/21 
31/03/22 
31/03/23 

31/03/21 
31/03/22 
31/03/23 

31/03/21 
31/03/22 
31/03/23 

31/03/21 
31/03/22 
31/03/23 

31/03/21 
31/03/22 
31/03/23 

57

2
2
0
0
2
2
0
0
A
A
N
N
N
N
U
U
A
A
L
L
R
R
E
E
P
P
O
O
R
R
T
T
&
&
A
A
C
C
C
C
O
O
U
U
N
N
T
T
S
S

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
N
N
A
A
N
N
C
C
E
E

Audit, Risk and Aim Rules Compliance Committee

During the year The Audit, Risk and AIM Rules Compliance 
Committee (“the Committee”) comprised Christopher 
Sweetland and Mark Smith. Both members are 
independent Non-Executive Directors and details of their 
skills, experience and qualifications set out on pages 46 
and 47. The Chief Financial Officer and the Group 
Financial Controller attend the meetings. The Committee 
will also invite divisional leaders and specialists relevant 
and external auditors to the Committee’s agenda if 
appropriate. 

Main responsibilities 
The terms of reference for the Committee are based on 
the Guidance on Audit Committees issued by the 
Financial Reporting Council. The main responsibilities of 
the Committee are summarised below: 

•

•

•

•

•

review the integrity of the financial statements of 
the Group and any formal announcements relating 
to the Group’s financial performance 

review the Group’s internal controls established to 
identify, assess, manage and monitor risks, and 
receive reports from management on the 
effectiveness of the systems it has established, and 
the conclusions of any testing performed by the 
external auditor 

make recommendations to the Board in relation to 
the appointment of the external auditor and 
approve the remuneration and terms of 
engagement of the external auditor 

assess the independence, objectivity and 
effectiveness of the external auditor and develop 
and implement policy on the engagement of the 
external auditor to supply non-audit services 

review the integrity of the statement in the Annual 
Report on being fair, balanced and understandable, 
as required under the Companies Act 2006 

Summary of activities in 2020 
In 2020, the Committee’s core work programme focused 
on a number of significant issues and other accounting 
judgements where the Committee believed the highest 
level of judgement was required and with the highest 
potential impact on the Group’s financial statements. 
There were four meetings held in the year from the 1 April 
2019 to the 31 March 2020 which included meeting with 
the external auditors to discuss their audit planning 
document and their audit findings report. 

Financial reporting 
The Committee reviewed and evaluated the 
appropriateness of the interim and annual financial 
statements (including the announcements thereof to the 
London Stock Exchange) with management and the 
annual financial statement with the external auditor, 
including: 

•

at the Board’s request, the Audit Committee 
determines whether the Annual Report and 
Financial Statements, taken as a whole, is fair, 
balanced and understandable and provides the 

information necessary for shareholders to assess 
the Group’s position and performance, business 
model and strategy 

the clarity of disclosures and compliance with 
financial reporting standards and relevant financial 
and governance 

discussing the critical accounting policies and use 
of assumptions and estimates, as noted on 
pages 85 to 87 of this Annual Report and Financial 
Statements, and concluding that the estimates, 
judgements and assumptions used were 
reasonable based on the information available and 
had been used appropriately in applying the 
Group’s accounting policies 

reviewing the going concern and viability of the 
Group over the longer term as part of its 
assessment of the Group’s risks 

•

•

•

The Committee is able to question management at both 
Group and business unit levels to gain further insight into 
the issues addressed in these reports. The key significant 
financial reporting issues and other accounting 
judgements are set out below and further explained on 
pages 85 to 87 under section critical accounting 
judgements and key sources of estimation uncertainty. 

Significant accounting judgements 
Revenue and margin recognition 
•

The Committee discuss whether revenue 
recognition within the Group is aligned to IFRS 15. 
This includes finding out any challenges subsidiaries 
may have in implementing IFRS 15 in their finance 
framework and accounts. 

•

Carrying value of goodwill and other intangibles 

The judgement largely relates to the assumptions 
underlying the value in use of the cash-generating 
units, primarily the macroeconomic assumptions 
(such as discount rates) underpinning the valuation 
process. The Committee received reports from 
management setting out the allocation of the 
purchase price between goodwill and other 
intangibles. The Committee also received reports 
from management outlining the impairment model 
and the assumptions used. 

•

Carrying value of investments 

The judgement largely relates to the assumptions 
underlying the value of investments held by the 
parent company. The Committee received reports 
from management indicating their assessment of 
the potential impairment of investments including 
consideration of triggering events, the calculation of 
value in use and discount rates and sensitivity 
analysis. 

•

Cash generating units (CGUs) 

IFRS 3 Business combination requires management 
to assess the CGU as part of purchase price 
allocation process. The Board uses their judgement 

     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
58

Audit, Risk and Aim Rules Compliance Committee continued

in deciding the number of CGU per entity acquired 
during the year. The Committee has reviewed 
managements judgement regarding the 
assessment of CGUs. 

•

Fair value of contingent consideration 

The Committee has reviewed the assumptions used 
to calculate the fair value of contingent 
consideration. This primarily includes a review and 
challenge of any EBITDA adjustments used in the 
calculation of valuations. 

•

Share-based payments 

The Committee has reviewed the change in 
valuation model used in estimating the fair value of 
Share-based payments in the year. The Committee 
received reports from external advisors which 
concluded that the Monte Carlo and Binomial 
methods were more suitable than the Black Scholes 
model given the vesting conditions attached to the 
share-based payment arrangements. The 
Committee reviewed management reports that 
outlined the assumptions used. 

•

Going concern 

In order to satisfy itself that the Group has adequate 
resources to continue in operation for the 
foreseeable future and that there are no material 
uncertainties that could lead to significant doubt as 
to the Group’s ability to continue as a going 
concern, the Committee considered the Group’s 
budgets and forecasts, cash position (both existing 
and projected), bank facilities and covenants. 

External auditor independence and 
effectiveness 
The Committee carries out a formal review each year, to 
assess the independence and effectiveness of the 
external auditor, Nexia Smith and Williamson (NSW). The 
Committee has satisfied itself as to NSW’s independence. 

Christopher Sweetland 
Chairman of the Audit, Risk and AIM Rules and 
Compliance Committee 

18 August 2020

     
59

2
2
0
0
2
2
0
0
A
A
N
N
N
N
U
U
A
A
L
L
R
R
E
E
P
P
O
O
R
R
T
T
&
&
A
A
C
C
C
C
O
O
U
U
N
N
T
T
S
S

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
N
N
A
A
N
N
C
C
E
E

The names and biographical details of the current 
Directors of the Company are given on pages 46 and 47. 
During the year under review, all Non-Executive Directors 
were independent of management and any business or 
other relationships which could interfere with the exercise 
of their independent judgement. 

Details of Directors’ interests in the Company’s shares, 
service contracts and remuneration are set out in the 
Directors’ Remuneration Report on pages 55 and 56. 

Post-balance sheet events 
Details of post-balance sheet events are given in Note 27. 

Political donation 
The Group has not made any political donations during 
the year. 

Financial risk management and objectives 
Details of financial risk management and objectives are 
contained in Note 25 to the Consolidated Financial 
Statements. 

Awareness of relevant audit information 
Each of the Directors who held office at the date of 
approval of this Directors’ Report confirms that, so far as 
they are aware: 

•

•

there is no relevant audit information of which the 
Auditor is unaware; and 

the Directors have taken all the steps they ought to 
have taken to make themselves aware of any 
relevant audit information and to establish that the 
Auditor is aware of that information. 

Annual General Meeting 
The Annual General Meeting will be held in London on 
14 September 2020 - at 09:00am. Notice of the Annual 
General Meeting will be sent to shareholders on 
20 August 2020. 

Independent Auditor 
The auditors are required to be reappointed annually at 
the AGM. 

By order of the Board 

Oliver Rigby 
Company Secretary  

18 August 2020

Directors’ Report 

The Directors present their Annual Report on the affairs of 
the Group, together with the Financial Statements and 
Auditor’s report, for the year ended 31 March 2020. 

Principal activities 
The principal activity of the Group is the provision of 
digitally native technology services to clients within the 
commercial, government and non-government 
organisations (NGO) sectors. 

General information 
The Panoply Holdings Plc is a public limited company 
listed on the AIM market of the London Stock Exchange on 
4 December 2018 and is incorporated and domiciled in 
the UK. The Company’s registered number is 10533096. 

Corporate governance 
The statement on corporate governance on pages 48 to 
52 is included in the Directors’ Report by way of reference. 

Results and dividends 
The Group’s loss on ordinary activities after taxation was 
£3.0m (2019: loss £1.7m). The audited financial statements 
of the Group are set out on pages 70 to 117. The Directors 
do not propose a dividend for the year ended 31 March 
2020 (2019: £Nil). 

Strategic review 
The information satisfying the strategic review 
requirements is set out in this report on pages 3 to 43. 

Going concern 
The Group’s business activities, together with the factors 
likely to affect its future development, performance and 
position are set out on pages 3 to 25. The financial 
position of the Group, its billings, gross profit and 
profitability are described on pages 24 and 25. Details of 
the key risks and uncertainties in the business, including 
the operational impact of Covid-19 and expected impact 
on the economy, along with the mitigation has been 
presented in the risks and uncertainties is presented on 
pages 40 to 43. 

Having considered the Group’s cash flows, liquidity 
position and borrowing facilities, and after reviewing the 
budgets and cash projections for the next twelve months 
and beyond, the Directors believe that the Group and the 
Company have adequate resources to continue 
operations for the foreseeable future and for this reason 
they continue to adopt the going concern basis in 
preparing the financial statements. 

Directors 
The present membership of the Board is as follows: 

Mark Smith, Non-Executive Chairman Chris Sweetland, 
Non-Executive Director Isabel Kelly, Non-Executive Director 
Oliver Rigby, Chief Financial Officer, Neal Gandhi, Chief 
Executive Officer. 

     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
60

Statement of Directors Responsibilities 

The Directors are responsible for preparing the Annual 
Report and the Financial Statements in accordance with 
applicable law and regulations. 

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have elected to prepare the Group and 
Company financial statements in accordance with 
applicable law and International Financial Reporting 
Standards (IFRSs) as adopted by the European Union and, 
as regards the Company financial statements, as applied 
in accordance with the provisions of the Companies Act 
2006. Under company law the Directors must not approve 
the financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs of the 
Company and of the Group and of the profit or loss of the 
Group for that period. In preparing these financial 
statements, the Directors are required to: 

•

•

•

•

select suitable accounting policies and then apply 
them consistently; 

make judgements and accounting estimates that 
are reasonable and prudent; 

state whether applicable IFRSs and UK accounting 
standards have been followed, subject to any 
material departures disclosed and explained in the 
financial statements; and 

prepare the financial statements on the going 
concern basis unless it is inappropriate to presume 
that the Company will continue in business. 

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and 
explain the Group’s transactions, disclose with reasonable 
accuracy at any time the financial position of the 
Company and the Group and enable them to ensure that 
the financial statements comply with the Companies Act 
2006. They are also responsible for safeguarding the 
assets of the Company and the Group and hence for 
taking reasonable steps for the prevention and detection 
of fraud and other irregularities. 

The Directors are responsible for ensuring that the 
Directors’ Report and the Strategic Report, in addition to 
any other information included in the Annual Report and 
Financial Statements, is prepared in accordance with 
United Kingdom company law. They are also responsible 
for ensuring that the Annual Report & Financial 
Statements include information required by the AIM Rules. 

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information 
included on the Company’s website. Legislation in the 
United Kingdom governing the preparation and 
dissemination of the financial statements and other 
information included in annual reports may differ from 
legislation in other jurisdictions. 

     
61

2
2
0
0
2
2
0
0
A
A
N
N
N
N
U
U
A
A
L
L
R
R
E
E
P
P
O
O
R
R
T
T
&
&
A
A
C
C
C
C
O
O
U
U
N
N
T
T
S
S

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
N
N
A
A
N
N
C
C
E
E

[Intentionally left blank]

     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial
Statements

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

|

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

 
 
 
 
 
 
 
 
64

Independent Auditor’s Report to the members of  
The Panoply Holdings plc

Opinion 
We have audited the financial statements of The Panoply Holdings plc (the ‘Company’) and its subsidiaries (the ‘Group’) 
for the year ended 31 March 2020 which comprise the Consolidated Income Statement, the Consolidated and 
Company Statements of Financial Position, the Consolidated and Company Statements of Changes in Equity, the 
Consolidated and Company Statements of Cash Flows and the notes to the financial statements, including a summary 
of significant accounting policies. The financial reporting framework that has been applied in their preparation is 
applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European Union and, as 
regards the Company financial statements, as applied in accordance with the provisions of the Companies Act 2006. 

In our opinion: 

•

•

•

•

the financial statements give a true and fair view of the state of the Group’s and of the Company’s affairs as at 31 
March 2020 and of the Group’s loss for the year then ended;  

the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the 
European Union; 

the Company financial statements have been properly prepared in accordance with IFRSs as adopted by the 
European Union and as applied in accordance with the provisions of the Companies Act 2006; and 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the 
financial statements section of our report. We are independent of the Group and Company in accordance with the 
ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to SME listed entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a 
basis for our opinion. 

Conclusions relating to going concern 
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you 
where: 

•

•

the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not 
appropriate; or 

the Directors have not disclosed in the financial statements any identified material uncertainties that may cast 
significant doubt about the Group’s or the Company’s ability to continue to adopt the going concern basis of 
accounting for a period of at least twelve months from the date when the financial statements are authorised for 
issue. 

Emphasis of matter – impact of Covid-19 
We draw attention to note 1.1 of the financial statements which describes the impact of Covid-19 on the Group and the 
Company. Our opinion is not modified in respect of this matter. 

65

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Key audit matters 
We identified the key audit matters described below as those which were most significant in the audit of the financial 
statements of the current period. Key audit matters include the most significant assessed risks of material 
misstatement, including those risks that had the greatest effect on our overall audit strategy, the allocation of resources 
in the audit and the direction of the efforts of the audit team.  

In addressing these matters, we have performed the procedures below which were designed to address the matters in 
the context of the financial statements as a whole and in forming our opinion thereon. Consequently, we do not provide 
a separate opinion on these individual matters. 

Key audit matter

Description of risk

Business combinations 
accounting – Group (See 
Note 8)

The Group has a business model based 
on acquiring business and during the 
year, two acquisitions have taken place.  

There is a high degree of judgments 
and assumptions involved to perform 
valuations of separately identifiable 
intangible assets arising from the 
acquisition of a business. 

There is a risk that the values and 
allocations of intangible assets and 
goodwill recognised are not in 
accordance with International Financial 
Reporting Standard (IFRS) 3 ‘Business 
combinations’. 

How the matter was addressed in 
the audit

We challenged management on the identification 
of intangible assets and the inputs and 
assumptions used in the purchase price allocation 
to determine the value of the identifiable assets 
and liabilities: 

As part of our procedures we:  

•

•

•

•

•

•

•

•

Performed an assessment of the accounting 
for acquisitions in the year to check if it was in 
accordance with IFRS 3. 

Obtained the business combination workings 
for each acquisition and checked the 
mathematical accuracy of these, obtaining 
support for any judgements used by 
management. 

Agreed the calculation of residual goodwill 
based on the consideration payable and 
identifiable assets and liabilities.  

Used our internal valuations team to assess 
the valuation models prepared in respect of 
each acquisition, including the basis and 
methodology adopted for identifying 
separate intangibles distinct from goodwill 
and the fair value of contingent consideration 
recognised.  

Considered the appropriateness of the useful 
lives applied to the intangible assets 
identified.  

Considered the overall valuation of intangible 
assets identified relative to similar companies 
in the industry. 

Reviewed acquisition costs to ensure these 
have been expensed within the Income 
Statement in line with IFRS 3. 

Checked the appropriateness of discount 
factors applied.

 
 
 
 
 
 
 
66

Independent Auditor’s Report to the members of  
The Panoply Holdings plc  continued

Key audit matter

Description of risk

Fair Value of contingent 
consideration – Group and 
Company (See Note 20)

The Share Purchase Agreements (SPAs) 
contain clauses for contingent 
consideration and clawback provisions 
based on the acquired entities’ 
performance over the first two to four 
years of acquisition.  

Management are required to apply 
judgement to determine the fair value of 
the consideration payable, in accordance 
with IFRS 3.

Revenue – Group (See 
Note 3)

The Group’s activities include the 
provision of business IT management, 
design, implementation and support 
services. These services have multiple 
deliverables and can be a fixed or 
variable price. A number of contracts are 
expected to span the year end and the 
acquisition dates. 

Judgement will be involved in determining 
the levels of revenue to be recognised in 
line with IFRS 15 ‘Revenue recognition’, 
particularly for contracts which span the 
year end and acquisition dates. 

How the matter was addressed in 
the audit

We challenged the inputs and assumptions 
used to determine the fair value of the 
contingent consideration payable at acquisition 
and subsequently at the reporting date.  

As part of our procedures we:  

•

•

•

•

•

Reviewed the Share purchase agreements 
(“SPA’s”) to obtain an understanding of 
consideration payable and agreed this 
back to the supporting business 
combination workings. 

Reviewed and challenged management’s 
future forecasts of revenues and results 
which underpinned how the overall 
contingent consideration was calculated.  

Compared historical forecasts against 
actual results and corroborated 
management’s assertions where 
reasonably practicable. 

Confirmed the appropriateness of 
discount factors applied. 

Assessed if any of the contingent 
consideration should be treated as 
employee benefits given that some of the 
vendors have been retained in the 
business. 

As part of our procedures we:  

•

•

•

•

Gained an understanding of the design 
and implementation of controls over 
revenue recognition which have been 
designed by the Group to prevent and 
detect fraud and errors in revenue 
recognition. 

Performed tests of detail on the different 
revenue streams testing from the nominal 
ledger and separately from contracts. 

Reviewed terms of major contracts and 
assessed the accounting for each revenue 
stream for compliance with IFRS 15. 

Performed cut off testing around the 
subsidiary acquisition dates and the year 
end to determine if revenue is recognised 
in the correct period.

67

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Key audit matter

Description of risk

Carrying value of goodwill – 
Group (See Note 9)

The Group has a significant carrying 
value of goodwill arising on the 
acquisition of businesses in the prior year 
and current year.  

An annual impairment review is required 
to assess the carrying value of goodwill 
for each cash generating unit (CGU).  

Management uses a discounted cash 
flow model and compares the resulting 
valuation to the carrying value of goodwill 
for each CGU to assess if any impairment 
is required.  

There are significant judgements and 
assumptions, such as growth rates and 
discount factors, used by management in 
determining the valuation.

How the matter was addressed in 
the audit

We reviewed management’s assessment of 
impairment of goodwill. We challenged 
assumptions and assertions made by 
management in their assessment and 
considered whether the presence of 
impairment indicators should result in an 
impairment charge. 

As part of our audit procedures we:  

•

•

•

•

•

Obtained the discounted cash flow 
models and the underlying valuations for 
each cash generating unit and checked 
the mathematical accuracy of these. 
Reviewed the basis of support for 
judgements and assumptions used by 
management. 

Reviewed and challenged management’s 
forecasts of future results which underpins 
how the valuations are calculated. 

Compared historical forecasts against 
actual results and corroborated 
management’s assertions where 
reasonably practicable. 

Used our internal valuations team to 
assess the valuation models and the 
appropriateness of the discount rates 
applied. 

Performed sensitivity analysis on key 
assumptions used in the calculations.

Carrying value of 
investments in subsidiaries – 
Company (See Note 11)

The Company has significant balances 
relating to investments in subsidiaries.  

The investments relate to the acquisition 
of subsidiaries in prior year and current 
year.  

The carrying value of the investments in 
subsidiaries is also underpinned by the 
future financial viability of the subsidiaries.

We reviewed management’s assessment of 
impairment of the carrying value of investments 
in subsidiaries. We challenged assumptions and 
assertions made by management in their 
assessment and considered whether the 
presence of impairment indicators should result 
in an impairment charge. 

As part of our audit procedures we:  

•

•

•

•

Obtained the discounted cash flow 
models and the underlying valuations for 
each investment in subsidiary and 
checked the mathematical accuracy of 
these. Reviewed the basis of support for 
judgements and assumptions used by 
management. 

Considered the Company’s market 
capitalisation value as at 31 March 2020 
against the carrying value of the 
investments in subsidiaries for indicator of 
impairment. 

Reviewed and challenged management’s 
forecasted future results of the 
subsidiaries, which underpins how the 
valuations are calculated, and 
corroborated management’s assertions 
where reasonably practicable. 

Performed sensitivity analysis on key 
assumptions used in the calculations.

 
 
 
 
 
 
 
68

Independent Auditor’s Report to the members of  
The Panoply Holdings plc  continued

Materiality 
The materiality for the Group financial statements as a whole was set at £460,000. This has been determined with 
reference to the benchmark of the Group's revenue, which we consider to be one of the principal considerations for 
members of the Company in assessing the performance of the Group. Materiality represents 1.5% of revenue as 
presented on the face of the Consolidated Income Statement.  

The materiality for the Company financial statements as a whole was set at £299,000. This has been determined with 
reference to the benchmark of the Company’s assets, which we consider to be an appropriate measure as the 
Company exists only as a holding company for the Group and carries on no trade in its own right. Materiality represents 
0.5% of total assets as presented on the face of the Company’s Statement of Financial Position. 

An overview of the scope of our audit 
Of the Group's eighteen reporting components, nine were subject to audit for group reporting purposes. The nine 
components covered: 95% of group revenue, 97% of group loss before tax, 97% of group assets and 95% of group 
liabilities.  

For the remaining components, we performed analysis at a group level to re-examine our assessment that there were 
no significant risks of material misstatement within these. 

One of the nine components and two of the nine components subject to audit for group reporting purposes were 
based in Norway and Bulgaria respectively and its audits were carried out by component auditors based in Norway and 
Bulgaria. We held a telephone meeting with the component auditors in Norway and Bulgaria as part of planning and 
discussed the component auditors’ risk assessments and directed their planned audit approach. In addition to these 
meeting, we sent detailed instructions to the component auditors’ audit teams and reviewed their key audit working 
papers. 

Other information 
The other information comprises the information included in the Annual Report and Financial Statements, other than the 
financial statements and our auditor’s report thereon. The Directors are responsible for the other information. Our 
opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly 
stated in our report, we do not express any form of assurance conclusion thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial statements or our knowledge 
obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine whether there is a material misstatement in the 
financial statements or a material misstatement of the other information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other information, we are required to report that fact.  

We have nothing to report in this regard.  

Opinion on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit: 

•

•

the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial 
statements are prepared is consistent with the financial statements; and 

the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal 
requirements. 

Matters on which we are required to report by exception 
In the light of the knowledge and understanding of the Group and the Company and their environment obtained in the 
course of the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report. 

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to 
you if, in our opinion: 

•

•

•

•

adequate accounting records have not been kept by the Company, or returns adequate for our audit have not 
been received from branches not visited by us; or 

the Company financial statements are not in agreement with the accounting records and returns; or 

certain disclosures of Directors’ remuneration specified by law are not made; or 

we have not received all the information and explanations we require for our audit. 

Responsibilities of Directors 
As explained more fully in the Statement of Directors’ Responsibilities set out on page 60, the Directors are responsible 
for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such 
internal controls as the Directors determine is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the Directors either intend to liquidate the Group or the Company or to cease 
operations, or have no realistic alternative but to do so.  

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.  

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

Use of our report 
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other than the Company and the Company’s members as 
a body, for our audit work, for this report, or for the opinions we have formed. 

Stephen Drew 
Senior Statutory Auditor, for and on behalf of 
Nexia Smith & Williamson 
Statutory Auditor  
Chartered Accountants 

25 Moorgate 
London 
EC2R 6AY 
18 August 2020 

69

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

 
 
 
 
 
 
 
70

Consolidated Income Statement 
for the year ended 31 March 2020

Revenue

Cost of sales

Gross profit

Administrative expenses

Other income

Operating loss

Adjusted EBITDA

Amortisation of intangible assets

Depreciation

Loss on fair value movement contingent consideration

Share-based payments

Costs relating to business restructuring

Costs directly attributable to business combination and listing

Operating loss

Finance income

Finance costs

Net finance expense

Loss before taxation

Taxation

Loss for the period

Other comprehensive income

Exchange differences on translation of foreign operations

Total comprehensive loss for the period

Loss per share

Basic and fully diluted

Note

3

2020
£’000

 31,533

(19,526)

12,007

2019 
£’000  

 8,152  

 (4,811)  

 3,341  

(15,149)

 (4,992) 

 184

24 

4

 (2,958)

 (1,627) 

10

12,13

20

5

4

4

 3,846

 (1,583)

  (737)

  (3,764)

 (129)

(155)

 (436)

 (2,958)

7

  (189)

  (182)

 402 

 (339)  

 (45)  

 (54)  

 (239)  

– 

 (1,352) 

 (1,627) 

 5  

 (14)  

 (9)  

 (3,140)

 (1,636) 

6

  96

(41) 

 (3,044)

 (1,677) 

104

 (2,940)

(38) 

 (1,715) 

7

(6.32)p

(9.22)p 

The accompanying accounting policies and notes on pages 77 to 117 are an integral part of these Consolidated 
Financial Statements.

 
 
 
 
 
  
 
71

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Consolidated Statement of Financial Position 
as at 31 March 2020

Non-current assets 

Goodwill

Intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax asset

Total non-current assets

Current assets

Trade and other receivables

Contract asset

Other taxes and social security costs

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Other taxes and social security costs

Deferred and contingent consideration

Lease liabilities

Borrowings

Contract liability

Total current liabilities

Non-current liabilities

Deferred tax liability

Deferred and contingent consideration

Borrowings

Provisions – Dilapidations

Lease liabilities

Total non-current liabilities

Total liabilities

Net assets

Equity

Share capital

Share premium account

Capital redemption reserve

Other reserves

Retained earnings

Total equity

31 March
2020
£’000

31 March 
2019 
£’000 

Note

9

10

12

13

22

14

18

19

15

16

19

20

13

17

18

22

20

17

13

21

21

21

21

35,672

20,585 

8,591

290

1,045

–

5,214 

280 

– 

14   

45,598

26,093 

8,590

1,413

206

4,614

14,823

60,421

(4,343)

(3,001)

(10,685)

(609)

(29)

(1,454)

(20,121)

(1,623)

(5,998)

(5,000)

(23)

(390)

(13,034)

(33,155)

27,266

551

31,477

5

434

(5,201)

27,266

3,918 

232 

– 

5,650 

9,800 

35,893 

(2,210) 

(1,539) 

(3,270) 

– 

– 

(406) 

(7,425) 

(925) 

(8,292) 

– 

– 

– 

(9,217) 

(16,642) 

19,251 

423 

20,779 

5 

201 

(2,157) 

19,251 

These financial statements were approved and authorised for issue by the Board of Directors on 18 August 2020. Signed 
on behalf of the Board of Directors by 

Oliver Rigby
Director

Neal Gandhi 
Director 

The accompanying accounting policies and notes on pages 77 to 117 form an integral part of these financial 
statements.

 
 
 
 
 
 
 
 
 
 
 
72

Consolidated Statement of Changes in Equity 
for the year ended 31 March 2020

Share

Capital
premium redemption
£’000

£’000

At 1 April 2018

Loss for the period

Exchange differences on  
    translation of foreign  
    operations

Transactions with owners

Shares cancellation

Shares issued

Share issue costs

Share-based payments

Share 
capital
£’000

–

–

–

(5)

428

–

–

490

–

–

–

20,543

(254)

–

Equity at 31 March 2019

423

20,779

–

–

–

5

–

–

–

5

At 1 April 2019

Loss for the period

Exchange differences on  
    translation of foreign  
    operations

Transactions with owners

Shares issued

Share-based payments

Equity at 31 March 2020

Share 
capital
£’000

423

–

–

128

–

551

Share

Capital
premium redemption
£’000

£’000

20,779

–

–

10,698

–

31,477

5

–

–

–

–

5

Foreign
exchange
reserve
£’000

Share
option
reserve
£’000

–

–

(38)

–

–

–

–

(38)

Foreign
exchange
reserve
£’000

(38)

–

104

–

–

66

–

–

–

–

–

–

239

239

Share
option
reserve
£’000

239

–

–

–

129

368

Retained 
earnings
£’000

(480)

(1,677)

–

–

–

–

–

Total 
£’000 

10 

(1,677) 

(38) 

– 

20,971 

(254) 

239 

(2,157)

19,251 

Retained 
earnings
£’000

(2,157)

(3,044)

–

–

–

Total 
£’000 

19,251 

(3,044) 

104 

10,826 

129 

(5,201)

27,266 

The accompanying accounting policies and notes on pages 77 to 117 form an integral part of these financial 
statements. 

 
 
 
 
 
73

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Consolidated Statement of Cash Flows 
for the year ended 31 March 2020

Cash flows from operating activities

Loss before taxation

Adjustments for: 

Depreciation

Amortisation

Share-based payments

Loss on disposal of property, plant and equipment

Foreign exchange losses

Finance expense

Finance income

Movement in fair value contingent consideration

Working capital adjustments: 

(Increase)/decrease in trade and other receivables

Increase/(decrease) in trade payables, accruals and contract liability

Net cash generated from/(used in) operations

Tax (paid)/received

Cash flows from investing activities

Acquisition of subsidiaries (paid)

Acquisition of subsidiary cash inherited from acquisition

Deferred consideration paid

Purchase of property, plant and equipment

Additions to intangibles

Interest received

Note

2020
£’000

2019 
£’000 

(3,140)

(1,636) 

12

10

5

20

8

8

20

12

10

737

1,583

129

–

104

189

(7)

3,764

3,359

(2,586)

1,978

2,751

(44)

(9,587)

3,711

(1,088)

(131)

(196)

8

45 

339 

239 

2 

7 

14 

(5) 

54 

(941) 

384 

(650) 

(1,207) 

27 

(5,613) 

6,978 

– 

(33) 

– 

5 

Net cash (used in)/generated from investing activities

(7,283)

1,337 

Cash flows from financing activities

Issue of ordinary share capital

Cost relating to the issue of shares

New borrowings

Costs relating to the issue of new borrowings

Repayment of borrowings

Payment of lease liabilities

Finance costs

Net cash generated from financing activities

Net (decrease)/increase in cash

Cash at bank and in hand at beginning of period

Cash at bank and in hand at end of period

Comprising:

Cash at bank and in hand

–

–

5,000

(148)

(507)

(629)

(176)

3,540

(1,036)

5,650

4,614

5,659 

(254) 

– 

– 

(24) 

– 

(14) 

5,367 

5,524 

126 

5,650 

4,614

5,650 

15

15

The accompanying accounting policies and notes on pages 77 to 117 are an integral part of these Consolidated 
Financial Statements.

 
 
 
 
 
 
 
 
 
 
 
74

Company Statement of Financial Position 
for the year ended 31 March 2020

Non-current assets 

Investments

Property, plant and equipment

Total non-current assets

Current assets 

Trade and other receivables

Other taxes and social security costs

Amounts owed by Group undertakings

Cash and cash equivalents

Total current assets

Total assets

Current liabilities 

Trade and other payables

Other taxes and social security costs

Deferred and contingent consideration

Amounts owed to Group undertakings

Total current liabilities

Non-current liabilities

Deferred and contingent consideration

Borrowings

Total non-current liabilities

Total liabilities

Net assets

Equity

Share capital

Share premium account

Capital redemption reserve

Other reserves

Retained earnings

Total equity

31 March
2020
£’000

31 March 
2019 
£’000 

Note

11

54,952

32,499 

1

– 

54,953

32,499 

14

19

23

15

16

19

20

23

20

17

21

21

21

21

183

–

1,337

147

1,667

56,620

(494)

(157)

(10,547)

(3,227)

(14,425)

(5,998)

(5,000)

(10,998)

(25,423)

31,197

551

31,477

5

368

(1,204)

31,197

21 

137 

628 

2,762 

3,548 

36,047 

(310) 

(19) 

(3,270) 

– 

(3,599) 

(8,292) 

– 

(8,292) 

(11,891) 

24,156 

423 

20,779 

5 

239 

2,710 

24,156 

The Panoply Holdings Plc has elected to take the exemption under section 408 of the Companies Act 2006 from 
presenting the company profit and loss account. 

The Company’s loss for the year ended 31 March 2020 was £3.9m (2019: £3.2m profit). 

The financial statements were approved by the Board of Directors on 18 August 2020 and were signed on its behalf by: 

Oliver Rigby
Director

Neal Gandhi 
Director 

The accompanying accounting policies and notes on pages 77 to 117 form an integral part of these financial 
statements. 

 
 
 
 
Company Statement of Changes in Equity 
for the year ended 31 March 2020 

At 1 April 2018

Profit and total comprehensive  
    income for the period

Transactions with owners

Share cancellation

Shares issued

Share issue costs

Share-based payments

Equity at 31 March 2019

At 1 April 2019

Loss and total comprehensive  
    loss for the period

Transactions with owners

Shares issued

Share-based payments

Equity at 31 March 2020

Share
capital
£’000

–

–

(5)

428

–

–

Share
premium
£’000

490

–

–

20,543

(254)

–

423

20,779

Share
capital
£’000

423

Share
premium
£’000

20,779

–

128

–

551

–

10,698

–

31,477

Capital
redemption
reserve
£’000

Share 
option
reserve
£’000

–

–

5

–

–

–

5

Capital
redemption
reserve
£’000

5

–

–

–

5

–

–

–

–

–

239

239

Share 
option
reserve
£’000

239

–

–

129

368

Retained 
earnings
£’000

(480)

Total 
£’000 

10 

3,190

3,190 

–

–

–

–

– 

20,971 

(254) 

239 

2,710

24,156 

Retained 
earnings
£’000

2,710

Total 
£’000 

24,156 

(3,914)

(3,914) 

–

–

(1,204)

10,826 

129 

31,197 

The accompanying accounting policies and notes on pages 77 to 117 form an integral part of these financial 
statements.

75

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

 
 
 
 
 
 
 
 
 
76

Company Statement of Cash Flow 
for the year ended 31 March 2020

Cash flows from operating activities 

(Loss)/profit before taxation

Adjustments for: 

Dividends received

Share-based payments

Impairment of intercompany loans

Finance expense

Movement in fair value contingent consideration

Working capital adjustments:

Increase in trade and other receivables

Increase in trade payables, accruals and contract liability

Net cash used in operations

Tax received/(paid)

Cash flows from investing activities

Acquisition of subsidiaries (paid)

Deferred consideration paid

Loans provided to subsidiary undertakings

Purchase of property, plant and equipment

Dividends received

Net cash used in investing activities

Cash flows from financing activities

Issue of ordinary share capital

Cost relating to the issue of shares

Proceeds from loan from subsidiary undertakings

New borrowings

Cost relating to the issue of new borrowings

Finance costs

Net cash generated from financing activities

Net (decrease)/increase in cash

Cash at bank and in hand at beginning of period

Cash at bank and in hand at end of period

Comprising:

Cash at bank and in hand

Note

2020
£’000

2019 
£’000 

5

 20

8

20

15

(3,914)

3,190 

(1,678)

(5,438) 

129

450

120

  3,764

(1,129)

(392)

322

(1,199)

173 

– 

3 

54 

(2,018) 

(745) 

172 

(2,591) 

–

– 

(7,360)

(5,613) 

(713)

(765)

(1)

1,678

(7,161)

–

–

1,000

5,000

(148)

(107)

5,745

(2,615)

2,762

147

– 

– 

– 

5,438 

(175) 

5,659 

(254) 

– 

– 

– 

(3) 

5,402 

2,636 

126 

2,762 

147

2,762 

The accompanying accounting policies and notes on pages 77 to 117 form an integral part of these financial 
statements.

 
 
 
 
77

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Notes to the Consolidated Financial Statements

1. General information 
The Panoply Holdings plc is a public limited company incorporated in England and Wales under the Companies Act 
2006 with registered number 10533096. The Company’s shares are publicly traded on the AIM Market of the London 
Stock Exchange. 

The address of the registered office is 141-143 Shoreditch High Street, London, England, E1 6JE. The principal activity of the 
Group is the provision of digitally native technology services to clients within the commercial, government and non-
government organisation (NGO) sectors. 

The following subsidiaries included in the consolidated financial statements of The Panoply Holdings plc have taken 
advantage of the exemption from audit conferred by s479A of the Companies Act 2006: 

•
•
•
•
•
•
•
•
•
•
•

Manifesto Digital Limited (Registered number 7885631) 
Not Binary Limited (Registered number 10686321) 
iDisrupted Limited (Registered number 9496322) 
Human Plus Limited (Registered number 11771564) 
Questers Global Group Limited (Registered number 8116392) 
Questers Resourcing Limited (Registered number 5640907) 
Deeson Group Holdings Limited (Registered number 11418077) 
Deeson Group Limited (Registered number 1073356) 
Greenshoot Labs Limited (Registered number 10967409) 
FutureGov Limited (Registered number 6472420) 
US-Creates Limited (Registered number 5938821) 

1.1

Basis of preparation 

The consolidated financial statements have been prepared in accordance with applicable International Financial 
Reporting Standards (IFRSs) as adopted by the EU and in accordance with the Companies Act 2006 and the AIM rules 
for Companies. The measurement bases and principal accounting policies of the Group are set out below. These 
policies have been consistently applied to all years presented unless otherwise stated. 

As detailed further in the Directors’ Report, after reviewing the budgets and cash projections for the next twelve months 
and beyond, the Directors believe that the Group and the Company have adequate resources to continue operations 
for the foreseeable future and for this reason they have adopted a going concern basis in preparing these financial 
statements. 

In considering the business activities for the forthcoming 12 months, the directors have assessed the impact of principal 
risks and uncertainties through scenario modelling. This includes an assessment of the impact of Covid-19 and the 
probable resulting recession by assessing the impact on our services, sector, customers and through looking at trends 
in the digital transformation sector. We have the ability to draw on a pre-agreed overdraft with HSBC of £1.5m and 
strong cash reserves within the Group. Furthermore, trading for the 3 months to 30 June 2020 has been strong with a 
cash balance of £8.7m as at the 30 June 2020. 

After performing all the above assessments and through modelling scenarios, it is concluded that we would maintain 
sufficient undrawn capacity and satisfy all borrowing facility covenants in the next 12 months. 

The financial statements include the financial results of the subsidiaries listed in Note 11 for the full year and the following 
subsidiaries from the date of acquisition. All subsidiaries are incorporated in the UK unless otherwise stated: 

•

•

FutureGov Group consisting of the following entities – acquired on 11 June 2019 
•
•
•

FutureGov Limited 
FutureGov Australia Pty (incorporated in Australia) 
US Creates Limited 

Ameo Professional Services Limited – acquired on 10 March 2020 

Further details of the above acquisitions can be found in Note 8 Business Combination. 

1.2 New IFRS accounting standards adopted in the year 

The following standards, amendments and interpretations are new and effective for the year ended 31 March 2020 and 
have been adopted. Details of the impact of new standards on the Group’s consolidated results, assets or liabilities are 
included in the notes to the accounts as indicated. 

•

IFRS 16 Leases (effective 1 January 2019) 

 
 
 
 
 
 
 
78

Notes to the Consolidated Financial Statements  continued

On 1 April 2019, the Group adopted IFRS 16 Leases. The standard requires recognition of right-of-use assets and lease 
liabilities, representing the obligation to make lease payments for almost all lease contracts. Depreciation of the right-
of-use assets and recognition of interest on the lease liabilities replaced amounts recognised as rent expense under 
IAS 17 in the consolidated income statement. The Group adopted IFRS 16 on a modified retrospective basis. Accordingly, 
prior year financial information has not been restated and will continue to be reported under IAS 17 Leases. The lease 
liability has initially been measured at present value of the remaining lease payments, and the right-of-use asset has 
been set equal to the lease liability adjusted for prepayments and accruals. 

The following practical expedients have been taken on transition to IFRS 16: 

•

•

•

•

•

For contracts in place at the date of initial application, the Group has elected to apply the definition of a lease 
from IAS 17 and IFRIC 4 and has not applied IFRS 16 to arrangements that were previously not identified as lease 
under IAS 17 and IFRIC 4. 

The Group has elected not to include initial direct costs in the measurement of the right-of-use asset for 
operating leases in existence at the date of initial application of IFRS 16, being 1 April 2019. At this date, the Group 
has also elected to measure the right-of-use assets, at an amount equal to the lease liability adjusted for any 
prepaid or accrued lease payments that existed at the date of transition. 

Instead of performing an impairment review on the right-of-use assets at the date of initial application, the Group 
has relied on its historic assessment as to whether leases were onerous immediately before the date of initial 
application of IFRS 16. 

On transition, for leases previously accounted for as operating leases with a remaining lease term of less than 12 
months and for leases of low-value assets, the Group has applied the optional exemptions to not recognise right-
of-use assets but to account for the lease expense on a straight-line basis over the remaining lease term. 

The Group has benefited from the use of hindsight for determining lease term when considering options to extend 
and terminate leases. 

The weighted average incremental borrowing rate applied to lease liabilities on initial recognition at 1 April 2019 was 
3.25%. There was no material difference between the operating lease commitments disclosed at 31 March 2019 under 
IAS 17, discounted using the incremental borrowing rate on initial recognition, and the lease liabilities recognised in the 
Group statement of financial position at 1 April 2019. 

The implementation of IFRS 16 resulted in: 

•

•

•

•

A recognition of right-of-use assets and lease liabilities in relation to property leases and other leases recognised 
in the consolidated statement of financial position as of 1 April 2019 of £1.5m. 

a reduction in trade and other receivables (prepayments) of £61k, which is now recognised in the right-of-use 
assets and lease liabilities; and 

a decrease of net result for the 2020 reporting period of £31k, consisting of a decrease of lease expenses 
recognised under operating expenses of £594k, an increase of depreciation recognised under net operating 
expenses of £583k and an increase in interest expenses recognised under finance expenses of £42k. 

New and amended IFRS accounting standards and interpretations issued but not yet effective 

There are new IFRS accounting standards and amendments to existing accounting standards not yet effective in 
the current year, but none of these are expected to have a material impact on the Group in the following financial 
period. 

1.3

Significant changes in the current reporting period 

The financial position and performance of the Group was particularly affected by the following events and transactions 
during the reporting period: 

•

•

•

•

The acquisition of FutureGov Group in June 2019 (see note 8) which resulted in the recognition of goodwill (see 
note 9) and other intangible assets (note 10). 

The acquisition of Ameo Professional Services Limited in March 2020 (see note 8) which resulted in the recognition 
of goodwill (see note 9) and other intangible assets (note 10). 

The adoption of the new accounting standard for leases (see note 13).  

A change in accounting estimate in calculating the fair value of share-based payments under IFRS 2 (see note 5). 

79

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

For a detailed discussion about the Group’s performance and financial position please refer to our operating and 
financial review on pages 24 and 25.  

2.
a)

Principal accounting policies 
Basis of consolidation 

The Group financial statements consolidate those of the Company and all of its subsidiary undertakings drawn up to 
31 March 2020. A subsidiary is an entity controlled by the Company. Control is achieved where the Company has 
existing rights that give it the current ability to direct the activities that affect the Company’s returns and exposure or 
rights to variable returns from the entity. The results of subsidiaries acquired or disposed of during the year are included 
in the consolidated income statement from the effective date of acquisition or up to the effective date of disposal, as 
appropriate. 

Unrealised gains on transactions between the Group and its subsidiaries are eliminated. Unrealised losses are also 
eliminated unless the transaction provides evidence of an impairment of the asset transferred. Amounts reported in the 
financial statements of subsidiaries have been adjusted where necessary to ensure consistency with the accounting 
policies adopted by the Group. 

Acquisitions of subsidiaries are dealt with using the purchase method. The purchase method involves the recognition at 
fair value of all identifiable assets and liabilities, including contingent liabilities of the subsidiary, at the acquisition date, 
regardless of whether or not they were recorded in the financial statements of the subsidiary prior to acquisition. On 
initial recognition, the assets and liabilities of the subsidiary are included in the Consolidated Statement of Financial 
Position at their fair values, which are also used as the cost bases for subsequent measurement in accordance with the 
Group accounting policies. 

The consideration transferred in the acquisition is measured at fair value, as are the identifiable net assets acquired. 
Any goodwill that arises is tested annually for impairment. Any gain on a bargain purchase is recognised in the profit or 
loss immediately. Transaction costs are expensed as incurred, except if related to the issue of debt or equity securities. 
The consideration transferred does not include amounts related to the settlement of pre-existing relationships. Such 
amounts, to the extent that they exceed the settlement amounts, are generally recognised in the profit or loss. Any 
deferred contingent consideration payable is measured at fair value at the acquisition date. If an obligation to pay 
contingent consideration that meets the definition of a financial instrument is classified as equity, then it is not 
remeasured, and settlement is accounted for within equity. Otherwise, other contingent consideration is remeasured at 
fair value at each reporting date and subsequent changes in the fair value of the contingent consideration are 
recognised in profit or loss. 

Goodwill is stated after separating out identifiable intangible assets. Goodwill represents the excess of consideration 
payable over the fair value of the Group’s share of the identifiable net assets of the acquired subsidiary at the date of 
acquisition. 

b)

Segment reporting 

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating 
decision-maker as required by IFRS 8 “Operating Segments”. The chief operating decision-maker, who is responsible for 
allocating resources and assessing performance of the operating segments, has been identified as the Board of 
Directors. 

The accounting policies of the reportable segments are consistent with the accounting policies of the Group as a 
whole. Segment adjusted EBITDA represents earnings before interest, tax, depreciation, amortisation, share-based 
payments, fair value of this is the measure of profit that is reported to the Board of Directors for the purpose of resource 
allocation and the assessment of segment performance. 

When assessing segment performance and considering the allocation of resources, the Board of Directors review 
information about segment assets and liabilities. For this purpose, all assets and liabilities are allocated to reportable 
segments with the exception of borrowings. 

The Group is organised into, and managed through, the following three operating segments, which are based on 
service and supported by central functions: 

•

•

•

Consulting and innovation – Services include strategy consulting and service design 

Software development – Services include digital transformation, technical software development, cloud based 
services and IT implementation 

Automation – Services include automation, robotics, chatbots and AI 

     
 
 
 
 
 
 
 
80

Notes to the Consolidated Financial Statements  continued

c) Goodwill 

The Group measures goodwill at the acquisition date as: 

•

•

•

the fair value of the consideration transferred; plus 

the recognised amount of any non-controlling interests in the acquiree; plus, if the business combination is 
achieved in stages, the fair value of the existing equity interest in the acquiree; less 

the net recognised amount of the identifiable assets acquired, and liabilities assumed. 

When the excess is negative, a bargain purchase gain is recognised immediately in profit or loss. 

The consideration transferred does not include amounts related to the settlement of pre-existing relationships. Such 
amounts are generally recognised in profit or loss. 

Costs related to acquisition, other than those associated with the issue of debt or equity securities that the Group incurs 
in connection with a business combination, are expensed as incurred. 

Goodwill is carried at cost less accumulated impairment losses. Impairment review is carried out annually. If there is an 
impairment, the cost is reduced by the accumulated impairment amount. 

d)

Revenue and revenue recognition 

Revenue consists of the value of work delivered to clients during the year exclusive of VAT and is recognised as 
performance obligations are met in accordance with the terms of the contract which are primarily on a time and 
materials basis. Revenue is wholly attributable to the principal activities of the Group. The Group adopt IFRS 15 principles 
in recognising the revenue. Revenue recognised in excess of invoices raised is included within contract asset. Where 
amounts have been invoiced in excess of revenue recognised, the excess is included within contract liability. 

The majority of the services are provided on a time and material basis where clients are billed monthly for the time 
spent on a project which corresponds directly with the value to the customer of the entity’s performance completed to 
date and accordingly revenue is recognised at the amount billed. For fixed-price contracts where criteria to recognise 
performance obligations over time have been met, revenue is recognised based on the actual service provided to the 
end of the reporting period as a proportion of the total services to be provided. This is determined by actual labour 
hours and cost incurred relative to the total expected labour hours and cost. The use of labour hours and costs is a 
faithful depiction of the transfer of services as it directly relates to the effort required to satisfy the performance 
obligation. Only inputs relating directly to the performance in transferring the services are included when measuring 
progress to date. Due to changing circumstances, extent of progress and completion may be revised which may affect 
revenue and costs. Any resulting increases or decreases in estimated revenues or costs are reflected in profit or loss in 
the period in which the circumstances that give rise to the revision become known by management. 

The majority of the contracts are one single performance obligation. However, some contracts include multiple 
deliverables. In most cases, the deliverable is separately identifiable from other promises in the contract; therefore, it is 
accounted for as a separate performance obligation. In this case, the transaction price will be allocated to each 
performance obligation based on the stand-alone selling prices. 

Standard terms of payment within 30 or 60 days are typically adopted. There is therefore no financing component. 

Revenue is recognised when the Group satisfies the performance obligations, the timing of which is set out in Note 3.2. 
For the majority, contracts are for performance obligations that are satisfied over time. However, there are some 
contracts which contain performance obligations that are only satisfied at a point in time. The revenue for these 
contracts is recognised when the performance obligation has been satisfied, for project development work this occurs 
when the customer accepts the final output. 

When the customer has a right to return the product within a given period, the entity is obliged to refund the purchase 
price. For instance, if potential candidates put forward are considered unsuitable by the client and no one is recruited. 
The contract stipulates reimbursement of 50% – 100% of the fee, under the agreed terms of contract. Under IFRS15, 
revenue is only recognised to the extent it is highly probable there will not be a significant reversal of revenue in a future 
period and is usually therefore recognised only when a successful candidate is recruited. 

A small number of contracts have variable consideration associated with it, whereby a bonus is paid if certain cost 
savings are made by the client. These are recognised using the ‘most likely amount method’ once it has been identified 
that a significant reversal in the amount of cumulative revenue will not occur. 

81

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Foreign currencies 

e)
Functional and presentation currency 
Items included in the financial statements of each of the Group’s entities are measured using the currency of the 
primary economic environment in which the entity operates (‘the functional currency’). The Consolidated Financial 
Statements are presented in pounds sterling, which is the Company’s functional and presentation currency and the 
Group’s presentation currency. 

Transactions and balances 
Transactions in foreign currencies are translated at the exchange rate ruling at the date of the transaction. Monetary 
assets and liabilities in foreign currencies are translated at the rates of exchange ruling at the Statement of Financial 
Position date. All exchange differences are recognised in the Consolidated Income Statement. 

As at the reporting date, the assets and liabilities of overseas subsidiaries are translated into pounds Sterling at the rate 
of exchange applicable at the reporting date and their Income Statements are translated at the average exchange 
rates for the period. The exchange differences arising from the retranslation of foreign operations are taken directly to 
foreign exchange reserve. 

Translation differences on non-monetary financial assets and liabilities are reported as part of the fair value gain or 
loss. Translation differences on goodwill and fair value adjustments arising on the acquisition of a foreign entity are 
treated as assets and liabilities of the foreign entity and translated at the rates of exchange at the reporting date. 
Currency translation differences arising are transferred to the Group’s foreign exchange reserve and are recognised in 
the Income Statement on disposal of the underlying investment. 

f)

Property, plant and equipment 

Property, plant and equipment are stated at cost, net of depreciation and any provision for impairment. 

The gain or loss arising on the disposal of an asset is determined as the difference between the disposal proceeds and 
the carrying amount of the asset and is recognised in the Consolidated Income Statement. 

Depreciation is calculated on a straight-line basis so as to write off the cost of an asset, less its estimated residual 
value, over the useful economic life of that asset as follows: 

Leasehold improvements
Fixtures and fittings
Computer equipment

3 – 10 years (depending on the length of the lease) 
4 – 5 years 
3 – 5 years 

Useful economic lives and estimated residual values are reviewed annually and adjusted as appropriate. 

g)

Intangible assets acquired as part of a business combination and amortisation 

In accordance with IFRS 3 “Business Combinations”, an intangible asset acquired in a business combination is 
recognised at fair value at the acquisition date. A fair value calculation is carried out based on evaluating the net 
recurring income stream from each type of intangible asset. Intangibles are initially recognised at fair value, and are 
subsequently carried at this fair value, less accumulated amortisation and impairment. The following items were 
identified as part of the acquisitions of entities by the Group and were still owned at 31 March 2020: 

•

•

•

•

brand amortised over two to five years; 

customer lists amortised over three to six years; 

database over five years; and 

Intellectual property over ten years. 

The allocation of fair values to the tangible assets and the identification and valuation of intangible assets affect the 
calculation of goodwill recognised in respect of an acquisition and as such represent a key source of estimation 
uncertainty. 

h) Other intangible assets 

Costs associated with maintaining computer software programmes are recognised as an expense as incurred. 
Development costs that are directly attributable to the design and testing of identifiable software products controlled 
by the Group are recognised as intangible assets when the following criteria are met: 

•

•

•

It is technically feasible to complete the software product so that it will be available for use; 

Management intends to complete the software product and use or sell it; 

There is an ability to use or sell the software product; 

     
 
 
 
 
 
 
 
82

Notes to the Consolidated Financial Statements  continued

•

•

•

It can be demonstrated how the software product will generate probable future economic benefits; 

Adequate technical, financial and other resources to complete the development and to use or sell the software 
product is available; and 

The expenditure attributable to the software product during its development can be reliably measured. 

Directly attributable costs that are capitalised as part of the software product include the software development 
employee costs and an appropriate portion or relevant overheads. Other development expenditures that do not meet 
these criteria are recognised as an expense as incurred. Development costs previously recognised as an expense are 
not recognised as an asset in subsequent periods. 

Computer software development costs recognised as assets are amortised over their estimated useful lives, which 
does not exceed 3 years. 

i)

Impairment testing of goodwill 

Impairment reviews are tested at cash generating unit (“CGU”) level. Goodwill is allocated to those CGUs that are 
expected to benefit from synergies of the related business combination. During the year, the each acquired entity is 
equivalent to one CGU. 

Impairment reviews are carried out using multi-year cash flow projections from the approved budgets of the Group. 
These are discounted using a weighted average cost of capital (“WACC”) specific to each CGU. The internal rate of 
return for each CGU reflects the time value of money and the nature and risks of the CGU. Cash flows are estimated 
over a maximum of five years and a terminal value. 

An impairment loss is recognised for the amount by which the carrying amount exceeds its recoverable amount. The 
recoverable amount is the higher of fair value, reflecting market conditions less costs to sell, and value in use based on 
an internal discounted cash flow evaluation. Impairment losses are credited to the carrying amount of the relevant 
goodwill. 

j)

Investment in subsidiaries and impairment 

The investment in the Company’s subsidiaries is recorded at cost less provisions for impairment. Carrying values are 
reviewed for impairment annually to determine if there is any indication that any of the investments might be impaired. 
The Company uses forecast cash flow information and estimates of future growth to assess whether investments are 
impaired. 

If the results of operations in a future period are adverse to the estimates used for impairment testing, an impairment 
may be triggered at that point. 

k)

Taxation 

Current tax is the tax currently payable based on taxable profit for the year. Deferred income taxes are calculated using 
the liability method on temporary differences. Deferred tax is generally provided on the difference between the carrying 
amounts of assets and liabilities and their tax bases. However, deferred tax is not provided on the initial recognition of 
goodwill, nor on the initial recognition of an asset or liability unless the related transaction is a business combination or 
affects tax or accounting profit. 

In addition, tax losses available to be carried forward as well as other income tax credits to the Group are assessed for 
recognition as deferred tax assets. Deferred tax liabilities are provided in full, with no discounting. Deferred tax assets are 
recognised to the extent that it is probable that the underlying deductible temporary differences will be able to be 
offset against future taxable profit. Current and deferred tax assets and liabilities are calculated at tax rates that are 
expected to apply to their respective period of realisation, provided they are enacted or substantively enacted at the 
reporting date. 

Changes in deferred tax assets or liabilities are recognised as a component of tax expense in the Consolidated Income 
Statement, except where they relate to items that are charged or credited directly to equity, in which case the related 
deferred tax is also charged or credited directly to equity. 

l)

Financial instruments 

Financial assets and financial liabilities are recognised in the Statement of Financial Position when the Group becomes 
a party to the contractual provisions of the instrument. 

83

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Financial assets 
The Group classifies its financial assets as follows: 

Amortised cost 
These assets arise principally from the provision of services to customers (e.g. trade receivables), but also incorporate 
other types of financial assets where the objective is to hold these assets in order to collect contractual cash flows and 
the contractual cash flows are solely payments of principal and interest. They are initially recognised at the transaction 
price that is directly attributable to their acquisition or issue and are subsequently carried at amortised cost using the 
effective interest rate method, less provision for impairment. 

Impairment provisions for trade receivables and contract assets are recognised based on the simplified approach 
within IFRS 9 using the lifetime expected credit losses. During this process the probability of the non-payment of the 
trade receivables and contract assets is assessed. This probability is then multiplied by the amount of the expected loss 
arising from default to determine the lifetime expected credit loss for the trade receivables. For trade receivables, which 
are reported net, such provisions are recorded in a separate provision account with the loss being recognised within 
administration expenses in the Consolidated Income Statement. On confirmation that the trade receivable and 
contract assets will not be collectable, the gross carrying value of the asset is written off against the associated 
provision. 

Impairment provisions for loans to related parties are recognised based on a forward-looking expected credit loss 
model. The methodology used to determine the amount of the provision is based on whether there has been a 
significant increase in credit risk since initial recognition of the financial asset. For those where the credit risk has not 
increased significantly since initial recognition of the financial asset, twelve month expected credit losses along with 
gross interest income are recognised. For those for which credit risk has increased significantly, lifetime expected credit 
losses along with the gross interest income are recognised. For those that are determined to be credit impaired, lifetime 
expected credit losses along with interest income on a net basis are recognised. 

Cash and cash equivalents include cash in hand, deposits held at call with banks and other short term highly liquid 
investments with original maturities of three months or less. 

Financial liabilities and equity 
Financial liabilities and equity instruments issued by the Group are classified in accordance with the substance of the 
contractual arrangements entered and the definitions of a financial liability and an equity instrument. An equity 
instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its 
liabilities. Equity instruments issued by the company are recorded at the proceeds received, net of direct issue costs. 

Bank borrowings are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 
instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest 
rate method, which ensures that any interest expense over the period to repayment is at a constant rate on the 
balance of the liability carried in the Consolidated Statement of Financial Position. For the purposes of each financial 
liability, interest expense includes initial transaction costs and any premium payable on redemption, as well as any 
interest or coupon payable while the liability is outstanding. 

Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently 
carried at amortised cost using the effective interest method. 

The effective interest rate method is a method of calculating the amortised cost of a financial asset or liability and 
allocating interest income or expense over the relevant period. The effective interest rate is the rate that exactly 
discounts estimated future cash flows through the expected life of the financial asset or liability, or, where appropriate, 
a shorter period, to the net carrying amount on initial recognition. 

Fair value on contingent consideration 
Contingent consideration is classified either as equity or as a financial liability. Amounts classified as a financial liability 
are subsequently remeasured to fair value, with changes in fair value recognised through profit or loss. 

If the business combination is achieved in stages, the acquisition date carrying value of the acquirer’s previously held 
equity interest in the acquiree is remeasured to fair value at the acquisition date. Any gains or losses arising from such 
remeasurement are recognised in profit or loss. 

m) Employee benefits 
Share-based payments – equity-settled 
All material share-based payment arrangements are recognised in the financial statements. All goods and services 
received in exchange for the grant of any share-based remuneration are measured at their fair values. Fair values of 
employee services are indirectly determined by reference to the fair value of the share-based payments awarded. 

     
 
 
 
 
 
 
 
84

Notes to the Consolidated Financial Statements  continued

Their value is appraised at the grant date and excludes the impact of non-market vesting conditions (for example, 
profitability and sales growth targets). 

All share-based remuneration is ultimately recognised as an expense in the Consolidated Income Statement with a 
corresponding credit to “share-based payment reserve”. If vesting periods or other non-market vesting conditions 
apply, the expense is allocated over the vesting period, based on the best available estimate of the number of 
share-based payments expected to vest. Estimates are subsequently revised if there is any indication that the number 
of share-based payments expected to vest differs from previous estimates. 

Any cumulative adjustment prior to vesting is recognised in the current period. No adjustment is made to any expense 
recognised in prior periods if share-based payments ultimately exercised are different to that estimated on vesting. 

Upon exercise of share-based payments, the proceeds received, net of attributable transaction costs, are credited to 
share capital and share premium. 

The fair value for the share-based payment is measured using the binomial model for share-based payments with no 
market performance conditions and the monte carol method for options with market performance conditions. 

n)

Pensions 

Contributions to defined contribution schemes are charged to the Consolidated Income Statement as they become 
payable in accordance with the rules of the scheme. Differences between contributions payable in the year and 
contributions actually paid are shown as either accruals or prepayments in the Consolidated Statement of Financial 
Position. 

o)

Presentation of results 

In some instances, Alternative Performance Measures (APMs) such as adjusted EBITDA (refer to Financial Review on 
page 24) are used by the Group to provide ‘adjusted’ results. This is because Management are of the view that these 
APMs provide a more meaningful basis on which to analyse business performance and is consistent with the way that 
financial performance is measured by Management and reported to the Board. Furthermore, the statutory numbers for 
the year ended 31 March 2019 does not reflect a true picture of trading given the number of acquisitions made in the 
latter part of the year and the exceptional costs due to listing. Therefore, management believe that the APMs provide a 
more meaningful picture rather than statutory actuals to actuals. 

Adjusted EBITDA is a non-IFRS measure, defined as the Group’s operating profit before expensing depreciation of 
tangible fixed assets, amortisation, costs relating to listing, acquisitions and restructuring, impairment, gain or loss on 
fair value movement contingent consideration and share-based payments. 

p)
Leases 
Under IFRS 16 
The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The right-of-use 
asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for annual lease 
payments made at or before the commencement date, plus any initial direct costs incurred and an estimate of costs 
to dismantle and remove the underlying asset or to restore the underlying asset or the site on which it is located, less 
any lease incentives received. 

The right-of-use asset is subsequently depreciated using the straight-line method from the commencement date to 
the earlier of the end of the useful life of the right-of-use asset or the end of the lease term. The estimated useful 
economic lives of the right-of-use assets are determined on the same basis as those of property and equipment. In 
addition, the right-of-use asset is periodically reduced by impairment losses, if any, and adjusted for certain 
remeasurements of the lease liability. 

The lease liability is initially measured at the present value of the lease payments that are not paid at the 
commencement date, discounted using the interest rate implicit in the lease or, if that rate cannot be readily 
determined, the Group’s incremental borrowing rate. Generally, the Group uses its incremental borrowing rate as the 
discount rate. 

Lease payments included in the measurement of the lease liabilities comprise the following: 

•

•

•

Fixed payments, including in-substance fixed payments 

Variable lease payments that depend on an index or a rate, initially measured using the index or rate as at the 
commencement date 

Amounts expected to be payable under a residual value guarantee; and 

85

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

•

The exercise price under a purchase option that the Group is reasonably certain to exercise, lease payments in an 
optional renewal period if the Group is reasonable certain to exercise an extension option, and penalties for early 
termination of a lease unless the Group is reasonably certain not to terminate early. 

The lease liability is measured at amortised cost using the effective interest method. It is remeasured when there is a 
change in future lease payments arising for a change in an index or rate, if there is a change in the Group’s estimate of 
the amount expected to be payable under a residual value guarantee, or if the Group changes its assessment of 
whether it will exercise a purchase, extension or termination option. 

When the lease liability is remeasured in this way, a corresponding adjustment is made to the carrying amount of the 
right-of-use asset, or is recorded in the profit and loss If the carrying amount of the right-of-use asset has been 
reduced to zero. 

Short-term leases and leases of low-value assets 
The Group has elected not to recognise right-of-use assets and lease liabilities for short-term leases of machinery that 
have a lease term of 12 months or less and leases of low value assets including IT equipment. Assets with a value less 
than £5,000 are considered low value. The Group recognises the lease payments associated with these leases as an 
expense on a straight-line basis over the lease term. 

Under IAS 17 
In the comparative period, as a lessee the Group held operating leases that were not recognised in the Group’s 
Statement of Financial Position. Payments made under operating leases were recognised in profit and loss on a 
straight-line basis over the term of the leases. Lease incentives were recognised as an integral part of the total lease 
expense, over the term of the lease. 

q) Grant income 

Government grants are not recognised until there is reasonable assurance that the Group will comply with the 
conditions attaching to them and that the grants will be received. 

Government grants are generally recognised in the Consolidated Income Statement on a systematic basis over the 
periods in which the Group recognises as expenses the related costs for which the grants are intended to compensate. 
Judgement is applied in assessing when there is reasonable assurance the grant conditions have been complied with 
and that the grant money will be received. 

r)

Research and development 

Research and development expenditure is recognised in the Consolidated Income Statement as an expense until it can 
be demonstrated that the conditions for capitalisation under IAS 38 ‘Intangible Assets’ apply. The criteria for 
capitalisation include demonstration that the project is technically and commercially feasible, the Group has sufficient 
resources to complete development and the asset will generate probable future economic benefit. 

During the year, research and development costs are within Administrative expenses and are not identifiable with its 
own subheading. The allocation of the administrative costs that relates to research and development for the Group is 
carried out annually at the point of assessing for R&D tax credit relief as part of the tax work. 

The Group benefits from both small, medium enterprises for R&D tax credits and research and development credits 
(RDEC). 

RDEC research and development credits are accounted for as having the substance of a government grant and 
recognised in other income. The grants are recognised on the basis of the fair value of claims made. A corresponding 
other receivable is recognised at the time the claims are accepted and will subsequently be offset against tax payable. 

s) Critical accounting judgements and key sources of estimation uncertainty 

In preparing these financial statements, management is required to make estimates and assumptions that affect the 
reported amount of revenues, expenses, assets, liabilities and the disclosure of contingent liabilities. The resulting 
accounting estimates, which are based on management’s best judgment at the date of these financial statements, will 
seldom equal the subsequent actual amounts. The estimates and assumptions that have a significant risk of causing a 
material adjustment to the carrying amounts of assets and liabilities within the next financial year are summarised 
below. 

     
 
 
 
 
 
 
 
86

Notes to the Consolidated Financial Statements  continued

Critical judgements: 

1.
Revenue recognition 
The main judgements are: 

•

•

•

Deciding what are the performance obligations in a contract 

Deciding whether the contract should be measured over time or at a point in time 

The cost to complete contracts to determine the percentage completion 

Under IFRS 15, measurement and recognition of revenue required the Group to make judgements and estimates. In 
particular, there are a large number of contracts within the business which may require significant contract 
interpretation to determine the appropriate accounts such as whether promised goods and services specified in an 
arrangement are distinct performance obligations and based on the contract terms, whether the performance 
obligation should be recognised at a point in time or over time (refer to Note 3.2). 

Cash generating units (CGUs) 

2. 
IFRS 3 Business combination requires the management to assess the CGU as part of purchase price allocation process. 
The Board uses their judgement in deciding the number of CGU per entity acquired during the year. CGU is defined as 
the smallest identifiable group of assets that generates cash inflows that are largely independent of the cash inflows 
from other assets or groups of assets. The board determines the number of CGU by ascertaining the number of main 
income stream generating from an entity. Each entity acquired during the year, was deemed as one CGU. There are a 
total of 9 CGUs as a result from the business combination in 2020. (2019: 7). 

Intangible assets from acquisition 

3. 
Acquiring a business entity would include purchasing its intangible assets even when there were no intangible assets 
on its Statement of Financial Position. The board uses judgement in identifying the types of intangible assets as a result 
of business combination. During the year the board identified several intangibles such as customer list, brand, client 
database and software. Details of intangible assets identified on acquisitions are in notes 8 and 10. 

Key source of estimation uncertainty: 

Valuation of intangible assets 

1.
Intangible assets (2020: £8.6m, 2019: £5.2m) are non-physical assets which have been obtained as part of an 
acquisition and which have an identifiable future economic benefit to the Group at the point of acquisition. Each 
intangible asset is valued at acquisition by measuring the future discounted cash flows over a range of two to ten-year 
period from the date of acquisition, depending on class. For example, ‘customer list’ uses assumptions such as using 
the average retention rate, revenue growth over the prior three to five-year period. All future cash flows are discounted 
using a WACC, based on the internal rate of return for each asset, calculated over its useful economic life. 

Impairment of goodwill 

2.
Impairment of goodwill requires an estimate of whether there is an impairment indicator. The key estimate for the 
carrying value of CGU is the cash flows associated with the CGU and the WACC. Each of the CGU held by the Group is 
measured regularly to ensure that they generate discounted positive cash flows. 

The Group determines CGUs are impaired on at least an annual basis. This requires an estimation of the ‘value in use’ of 
the cash-generating units to which the intangible value is allocated. Estimating a value in use amount requires 
management to make an estimate of the expected future cash flows from the cash-generating unit and also to 
choose a suitable discount rate in order to calculate the present value of those cash flows. Where there is indication of 
impairment, the goodwill is impaired by a charge to the Consolidated Income Statement. The key area of uncertainty is 
the revenue growth. Management perform sensitivity analysis to ascertain the level of growth rate that will start to 
impair the goodwill on a yearly basis. Further explanation is included in Note 9 – Goodwill and impairment. 

Impairment of investments 

3.
An assessment of impairment of investments is performed if there is an indicator of impairment. The key estimate for 
the carrying value of the investment is the cash flows associated with the investment and the WACC. Each investment is 
reviewed regularly to ensure that they generate discounted positive cash flows. 

The same principles used in the assessment of impairment of goodwill is used for estimating the ‘value in use’ of the 
cash flows of the investment. Where there is an indication of impairment, the investment is impaired by a charge to the 
consolidated income statement. The key area of uncertainty is the revenue growth. Management perform sensitivity 
analysis to ascertain the level of growth rate that will start to impair the investment on a yearly basis. 

87

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

4. Measuring the fair value of contingent consideration 
The fair value of contingent deferred consideration is determined by reference to the future EBITDA of the acquired 
business and applying the contingent deferred consideration formula as specified in the asset or share purchase 
agreement and discounting the net present value of the future cash flows. The total fair value of consideration for the 
businesses acquired during the year was £22m (2019: £32m) and the goodwill was calculated as £15m (2019: £21m). The 
range of contingent consideration in the current period was £Nil to £6.1m; further details are included in Note 8. 

5. Valuation of share-based payments 
The valuation of share-based payments is calculated using valuation models. In the prior year, the estimated fair value 
of the share-based payments was calculated by applying a Black Scholes valuation model. In the current year, the 
appropriateness of the valuation model used was reassessed taking note of the vesting conditions, including any 
performance-based conditions. It was concluded that the Binomial and Monte Carlo valuation models would be more 
suitable give the vesting conditions attached to the share-based payment arrangements. This change in accounting 
estimate resulting in an immaterial change to the prior year charge which has been recorded in the current year 

3. Segment reporting 
The Group has identified its operating segments based on the internal reports reviewed and used by the Chief 
Operating Decision Maker (CODM), being the Board of Directors, in assessing the Group’s performance and in 
determining the allocation of resources. 

The Board has concluded that it monitors the Group’s performance and makes business decisions around investments, 
resource allocation and acquisitions based on the Group’s services. These services are noted below and consists of 3 
reportable segments. All other revenue that is not classified as a reportable segment are classified as ‘All other 
Segments’ or ‘Central Services’. 

•

•

•

•

Consulting and innovation – This part of the business provides strategy consulting and service /organisational 
design services to external clients in the government, commercial and NGO sectors 

Software development – Services within this sector Business IT Management, include digital transformation, 
technical software development and implementation, cloud based services, data based services and support 
services. 

Automation – Services include automation, robotics, chatbots and artificial intelligence 

All other segments – Other segments not included in the above. This primarily relates to the Group’s operations 
comprising of magazine publication and events management services which are not core to the Group. 

The Board of Directors primarily uses a measure of revenue and adjusted EBITDA which is taken as earnings before 
interest, tax, depreciation, amortisation, costs relating to business acquisitions and restructuring, costs relating to 
share-based payments and fair value movement in contingent consideration to assess the performance of the 
operating segments. Information about segment revenue is disclosed in the tables below. 

Revenue by service 

3.1.1 Revenue 
i)
Included in revenues arising from ‘Software development’ service are revenues of £3.2m (2019: £2.4m) which arose from 
the Group’s largest customer and represents 10% of the Group’s total revenue. 

Consulting and innovation

Software development

Automation

All other segments

Intersegment eliminations

Total Revenue

2020
£’000

9,581

21,242

1,361

278

(929)

31,533

2019 
£’000 

769 

7,389 

35 

20 

(61) 

8,152 

     
 
 
 
 
 
 
 
88

Notes to the Consolidated Financial Statements  continued

ii)

Revenue by geography 

United Kingdom

Norway

Switzerland

Rest of EU

USA

Other

Total Revenue

iii)

Revenue by sector 

Commercial

Government

NGO

Total Revenue

3.1.2 Adjusted EBITDA by service 

Consulting and innovation

Software development

Automation

All other segments

Central services

Total Adjusted EBITDA

Finance costs

Finance income

Depreciation and amortisation

Restructuring costs

Costs directly attributable to business combinations

Fair value movement for contingent consideration

Share-based payments

Loss before tax from continuing operations

3.1.3 Segment assets 

2020
£’000

25,279

2,046

1,814

902

1,488

4

31,533

2020
£’000

11,476

13,207

6,850

31,533

2020
£’000

1,548

4,575

(236)

(200)

(1,841)

3,846

(189)

7

(2,320)

(155)

(436)

(3,764)

(129)

(3,140)

2019 
£’000 

6,511 

769 

552 

28 

291 

1 

8,152 

2019 
£’000 

2,871 

3,050 

2,231 

8,152 

2019 
£’000 

60 

1,227 

(58) 

(137) 

(690) 

402 

(14) 

5 

(384) 

– 

(1,352) 

(54) 

(239) 

(1,636) 

Segment assets are measured in the same way as in the financial statements. These assets are allocated based on the 
operations of the segment and the physical location of the asset.  

Consulting and innovation

Software development

Automation

All other segments

Total Segment Assets

Intersegment eliminations

Unallocated:

Central services

Total assets per the Statement of Financial Position

2020
£’000

29,985

32,565

1,425

204

64,179

2019 
£’000 

3,522 

29,045 

272 

54 

32,893 

(5,425)

(548) 

1,667

60,421

3,548 

35,893 

 
89

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

3.1.4 Segment liabilities 

Segment assets are measured in the same way as in the financial statements. These assets are allocated based on the 
operations of the segment and the physical location of the asset.  

The Group’s borrowings are not considered to be segment liabilities, but are managed by the Group finance function  

Consulting and innovation

Software development

Automation

All other segments

Total Segment Liabilities

Intersegment eliminations

Unallocated:

Central services

Total liabilities per the Statement of Financial Position

3.2 Disaggregation of revenue from contracts with customers 

2020
£’000

7,324

20,272

1,768

338

29,702

(5,425)

8,878

33,155

2019 
£’000 

1,640 

14,702 

340 

179 

16,861 

(548) 

329 

16,642 

The Group derives revenue from the transfer of services over time and at a point in time in the following service line: 

Year ended 31 March 2020

External revenue

Inter-segment revenue

Total revenue

Recognised at a point in time

Recognised over time

Total revenue

Year ended 31 March 2019

External revenue

Inter-segment revenue

Total revenue

Recognised at a point in time

Recognised over time

Total revenue

Consulting and

Software
innovation development
£’000

£’000

Automation
£’000

All other Adjustments(1) 
segments  & Eliminations
£’000

£’000

9,238

343

9,581

23

9,558

9,581

20,672

570

21,242

7,408

13,834

21,242

1,345

16

1,361

1

1,360

1,361

278

–

278

159

119

278

–

(929)

(929)

–

(929)

(929)

Consulting and 

Software
innovation development
£’000

£’000

Automation
£’000

All other Adjustments(1) 
segments  & Eliminations
£’000

£’000

769

–

769

–

769

769

7,378

11

7,389

1,768

5,621

7,389

35

–

35

–

35

35

20

–

20

20

20

–

(61)

(61)

–

(61)

(61)

Total 
£’000 

31,533 

– 

31,533 

7,591 

23,942 

31,533 

Total 
£’000 

8,202 

(50) 

8,152 

1,768 

6,384 

8,152 

(1) Inter-segment revenues are eliminated on consolidation and reflected in the adjustments and eliminations column. 

 
     
 
 
 
 
 
 
 
90

Notes to the Consolidated Financial Statements  continued

4. Operating loss 

Operating loss is stated after charging:

Depreciation of property, plant & equipment (see note 12)

Depreciation of right-of-use assets (see note 13)

Amortisation of intangible assets (see note 10)

Employee costs (see note 5.2)

Costs directly attributable to the business combination and listing (see note 4.1)

Costs relating to restructuring*

Disposal of fixed assets

Loss on fair value movement contingent consideration (see note 20)

Share-based payments (see note 5.5)

Operating lease rentals (see note 13)

2020
£’000

154

583

1,583

18,080

436

155

34

3,764

129

317

2019 
£’000 

45 

– 

339 

4,346 

1,352 

– 

2 

54 

239 

245 

* Business restructuring costs were incurred in the year relating to the closure of the publication part of the business and in relation to restructuring of personnel. 

4.1 Costs directly attributable to the business combination and listing/IPO: 

Acquisition costs attributable to business combination

Listing costs

4.2 Auditors remuneration 

Fees payable to the Company’s auditors and its associates for the audit of parent company  
    and consolidated financial statements

Fees payable to Company’s auditors and its associates for the audit of Company’s subsidiaries

Fees payable to Company’s auditors and its associates for other services: 

Audit-related assurance services

Other assurance services

Other services

Tax compliance and other tax advisory services 

4.3 Finance income and costs 

Finance income 

Interest income from financial assets held for cash management purposes

Finance income

Finance costs

Interest payable on bank loan and overdrafts

Interest and finance charges paid/payable for lease liabilities and financial liabilities not at  
    fair value through profit or loss

Finance costs expensed

Net finance costs

2020
£’000

436

–

436

2020
£’000

145

27

2

–

4

131

309

2019 
£’000 

473 

879 

1,352 

2019 
£’000 

106 

16 

29 

335 

– 

23 

509 

2020
£’000

2019 
£’000 

7

7

147

42

189

182

5 

5 

– 

14 

14 

9 

 
 
5.
Employee costs 
5.1 Directors and employees 

The average number of staff employed by the Group during the financial year is 361 (2019: 77) as follows: 

Consultant **    

Administrative staff ***

Management

Total

** Consultant include consultants employed by Questers solely for clients’ projects. 

*** Administrative staff also participate in income generating activities, sales and marketing. 

Employee numbers are stated including Directors. 

5.2 Employee remuneration  

Wages and salaries

Pension contributions

Share-based payments

Social security costs

Other benefits

Total

5.3 Key management personnel 

Number of key personnel for the parent company.

Number of key personnel for the Group

Group key personnel comprises of Directors of the parent company and the directors of the principal operating 
companies. 

5.4 Key management emoluments 

Emoluments for the key management personnel for the parent company. 

Wages and salaries

Pension contributions

Share-based payments

Social security costs

Other benefits

Total

The total emolument for the Group key personnel for the year: 

Wages and salaries

Pension contributions

Share-based payments

Social security costs

Other benefits

Total

2020
£’000

515

38

43

65

3

664

2020
£’000

2,310

98

70

295

13

2,786

91

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

  2020  

2019 

 220

 115 

26

 361 

2020
£’000

16,144

494

129

1,313

–

37 

34 

6 

77 

2019 
£’000 

3,807 

87 

133 

281 

38 

18,080

4,346 

2020

5

2020

26

2019 

5 

2019 

18 

2019 
£’000 

296 

9 

40 

28 

– 

373 

2019 
£’000 

757 

41 

77 

56 

– 

931 

     
 
 
 
 
 
 
 
92

Notes to the Consolidated Financial Statements  continued

The aggregate of remuneration of the highest paid director (including Employer NI) of the Company was £329k (2019: 
£164k). The amount of pension contribution paid into the defined contribution scheme for the highest paid director 
totalled £18k in the year. The full breakdown of other benefits are detailed in the remuneration report. 

Details of individual Directors’ emoluments for the year (including employer’s National Insurance (“NI”) contributions) 
are as follows: 

Fees and salaries
–––––––––––––––––––

Employer’s NI
–––––––––––––––––––

Other benefits (refer to 
remuneration report)
–––––––––––––––––––

Total 
–––––––––––––––––––– 

2020
£’000

2019
£’000

2020
£’000

2019
£’000

2020
£’000

2019
£’000

2020
£’000

2019 
£’000 

Non-Executive

Chris Sweetland

Mark Smith

Isabel Kelly

Executive

Neal Gandhi

Oliver Rigby

Total

  35

  50

  30

 259

 141

 515

  12 

  17 

  10 

 128

 129

  296

 4

 6

 3

  34

 18

  65

 1 

 2 

 1 

 16

 8

 28

3 

 4

 2

  36

  39

  84

 2 

 4 

 2 

  20 

 21 

 49 

  42

  60

  35

 329

 198

664 

 15  

 23  

 13  

  164 

 158 

 373 

Share-based payment plans for employees 

5.5 Share-based payments 
(i)
The Company has an HMRC-approved EMI share-based payment scheme for certain staff and senior management. 
There is also an unapproved share-based payment scheme in place which is used where the individuals do not fall 
under the rules of the approved scheme. 

Outstanding at 1 April

Granted

Forfeited

Outstanding at 31 March

2020
Number 
of options

3,680,119

–

(42,631)

3,637,488

2020
Weighted 
average
exercise price

74p

–

–

74p

2019
Number
of options

–

3,680,119

–

3,680,119

2019 
Weighted 
average 
exercise price 

– 

74p 

– 

74p 

Weighted average remaining contractual useful life is 8.68 years 

(ii) Non-employee share-based payments 
The total non-employee share-based payments are: 

Outstanding at 1 April

Granted

Outstanding at 31 March

2020
Number 
of options

247,669

–

247,669

2020
Weighted 
average
exercise price

74p

–

74p

2019
Number
of options

–

247,669

247,669

2019 
Weighted 
average 
exercise price 

– 

74p 

74p 

In the prior year, the estimated fair value of the share-based payments was calculated by applying a Black Scholes 
valuation model. In the current year, the appropriateness of the valuation model used was reassessed taking note of 
the vesting conditions, including any performance-based conditions. It was concluded that the Binomial and Monte 
Carlo valuation models would be more suitable given the vesting conditions attached to the share-based payment 
arrangements. The Binomial model was deemed to be the best model to value shares where there are no market-
based performance conditions. There are a number of shares where the awards contain a market performance 
condition. These share-based payments were valued using the Monte Carlo model as it was deemed more accurate in 
estimating the impact of market conditions. 

 
 
Total share-based payments 

(iii)
The number of outstanding options under each valuation method has been disclosed in the table below. 

Number of outstanding options as at 31 March 2020

Binomial Monte Carlo 
model

model

Total 

2,856,579

1,028,578

3,885,157 

The change in the accounting estimate has resulted in an immaterial reduction to the charge recognised in the prior 
year and this has been credited to the Consolidated Income Statement in the current year. 

The changes in estimate around model inputs for the options granted in 2019 were as follows: 

Exercise price

Share price at grant date

Risk-free interest rate
Expected volatility1

Dividend yield

Contractual life of option (years)

The total share-based payments expense included in the Consolidated Income Statement is: 

Share-based payments to employees

Share-based payments to non-employees

Total

The total share-based payments expense relating to Directors of the Company:  

Share-based payments

Total

The total share-based payments expense relating to key personnel of the Group:  

Share-based payments

Total

Binomial
and Monte
Carlo model

£0.74

£0.74

0.88%

31.95%

1.00%

10

2020
£’000

171

(42)

129

2020
£’000

43

43

2020
£’000

70

70

Black 
Scholes 
Model 

£0.74 

£0.74 

0.87% 

48.80% 

0.00% 

10 

2019 
£’000 

133 

106 

239 

2019 
£’000 

40 

40 

2019 
£’000 

77 

77 

93

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

1 The expected price volatility is based on the historical volatility (based on the remaining life of the options), adjusted for any expected changes to future volatility due 

to publicly available information

     
 
 
 
 
 
 
 
94

Notes to the Consolidated Financial Statements  continued

6.

Taxation 

Current tax

UK corporation tax for the period at 19% (2019: 19%)

Adjustments in respect of prior period provisions

Adjustments in respect of prior period R&D credits

Overseas current tax charge on income for the year

Total current tax

Deferred tax 

Current year

Change in deferred tax rate

Adjustments in respect of prior periods

Total deferred tax

Total tax credit/(charge)

2020
£’000

(581)

121

461

(95)

(94)

268

(77)

(1)

190

96

2019 
  £’000 

(121) 

– 

– 

(1) 

(122) 

81 

– 

– 

81 

(41) 

During 2020 a deferred tax credit of £296k (2019: £64k) was attributable to deferred tax on intangible assets acquired as 
part of business combination. For further deferred tax information – see Note 22. 

The relationship between expected tax expense based on the effective tax rate of the Group of 4% (2019: 3%) and the tax 
expense recognised in the Consolidated Income Statement can be reconciled as follows: 

Loss for the year before tax:

Tax rate

Expected tax credit

Principal differences due to: 

Fixed asset differences

Expenses not deductible for tax purposes

Non taxable income

Additional deduction for R&D expenditure

Adjustments in respect of prior period provisions

Adjustments in respect of prior period R&D credits

Difference in tax rates

Movement in deferred tax rates

Deferred tax asset not recognised

Deferred tax credit on intangible assets arising on business combinations

7.

Earnings per share 

Loss attributable to ordinary shareholders

Weighted average number of Ordinary Shares in issue, basic  

Basic and diluted loss per share

2020
£’000

(3,140)

19%

597

–

(956)

(3)

–

121

461

39

(80)

(83)

–

96

2019 
£’000 

(1,636) 

19% 

311 

(14) 

(376) 

– 

98 

– 

– 

(8) 

(13) 

(103) 

64 

(41) 

2020
£’000

(3,044)

2019 
£’000 

(1,677) 

2020 Number 2019 Number 

 48,162,078

18,186,006   

(6.32)p

(9.22)p 

Earnings per ordinary share has been calculated using the weighted average number of shares in issue during the year. 

There is no difference between basic loss per share and diluted loss per share as the share-based payments are anti-
dilutive. 

95

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

The Group have a number of share-based payments (see note 5) and share purchase agreements (see note 8) where 
the terms and conditions could affect the measurement of basic and diluted earnings per share. A number of shares 
that were issued during the period are contingent on certain conditions being met and therefore these have been 
excluded from the calculation of the weighted average number of Ordinary Shares in issue. 

8. Business combinations 
During the year the Company completed two acquisitions; the first acquisition was of FutureGov Limited (‘FutureGov’), a 
group of 3 companies consisting of FutureGov Limited, FutureGov Australia Pty Limited and US Creates Limited. 
Additionally, the Company completed the acquisition of Ameo Professional Services Limited (‘Ameo’) in the period. A 
summary of the acquisitions is shown below. 

Summary 
Business combination summary
as at 31 March 2020

Date of acquisition

Consideration payable

% acquired

Acquisition related costs

Intangible assets acquired on acquisition

Net assets
Total identifiable net assets acquired at fair value

Cash

Shares (including contingent deferred consideration)
Total fair value consideration

Goodwill

Cash flow 

Note

FutureGov
£’000

Ameo
£’000

Total 
£’000 

11

11

4

10

8 (iv)

8 (iv)

8 (iv)

11 June 2019

10 March 2020 

Cash & Shares Cash & Shares 

100%

208

2,842 

694
3,536

6,060

7,252
  13,312
  9,776

100% 

109

  1,922

  1,800
 3,722

  3,527

  5,506
 9,033

 5,311

317 

 4,764 

 2,494 
7,258 
9,587 

  12,758 
22,345 
15,087 

Acquisition of business (net of cash acquired)
Total cash flow from acquisition of business 
    (net of cash acquired)

3,909

1,967

  5,876 

5,876 

Revenue and profit/(loss) if acquired from 1 April 2019 

(i)
The consolidated pro-forma revenue and profit/(loss) for the year ended 31 March 2020, had the acquisitions occurred 
on 1 April 2019 are shown below. These amounts have been calculated using the subsidiary’s results adjusted for: 

•

•

differences in the accounting policies between the Group and the subsidiary; and 

the additional depreciation and amortisation that would have been charged, assuming the fair value adjustments 
to property, plant and equipment and intangible assets had applied from 1 April 2019, together with the 
consequential tax effects. 

Revenue

FutureGov

Ameo

Profit/(loss) before tax

FutureGov

Ameo

Acquisition to
31 March 2020
 £’000

(from 1 April 2019) 
FY 12m 
£’000 

6,792

737
7,529

8,223 

7,262 
15,485 

Acquisition to
31 March 2020
 £’000

(from 1 April 2019) 
FY 12m 
£’000 

900

173
1,073

1,345 

1,325 
2,670 

     
 
 
 
 
 
 
 
96

Notes to the Consolidated Financial Statements  continued

(ii) Cashflows from investing activities – acquisition of subsidiaries 
The cash paid for acquiring the companies and the cash inherited are summarised as follows: 

Paid by the Group during the year 

Cash paid for acquisition of subsidiaries
£’000

Cash inherited from acquisition 
£’000 

Entity

FutureGov

Ameo
Total

6,060

3,527
9,587

2,151 

1,560 
3,711 

– 

– 
– 

The cash paid by the parent company only is as follows 

Entity

FutureGov

Ameo
Total

Cash paid for acquisition of subsidiaries
£’000

5,160

2,200
7,360

FutureGov 

Business combination explained by entity 
a.
On 11 June 2019 the Company acquired the entire issued share capital of FutureGov for an initial consideration of £11.8m 
being £5.7m in shares and £6.1m payable in cash. Further contingent deferred consideration may be payable, in shares, 
dependent upon the performance of FutureGov post-acquisition. As at 31 March 2020, this was estimated to be £1.5m. 
The Panoply also procured, on Completion, the repayment of loan notes issued by FutureGov to certain shareholders 
with a principal amount totalling £500,000 by FutureGov (the “Loan Notes”). 

As with previous transactions, all Panoply Shares allotted and issued under the SPA (including the shares issued as part 
of the Initial Consideration) are subject to customary lock-in arrangements and subject to claw-back by The Panoply if 
FutureGov’s EBITDA decreases over the 2 year earn-out period.  

The partial or full clawback subject to the future EBITDA performance of FutureGov (based on EBITDA) during the 
15 month period 1 January 2019 to 31 March 2020 (annualised) and 12 month period from 1 April 2020 to 31 March 2021. In 
addition to the Initial Consideration, the shareholders of FutureGov will be entitled to receive deferred earn-out 
consideration, of which 96% will be payable by the allotment and issue of shares in The Panoply (“Panoply Shares”) and 
4% in cash following the agreement of the relevant EBITDA calculations at the end of each of those financial periods. The 
number of Panoply Shares to be allotted and issued shall be calculated by dividing the earn-out price payable by a 
price per share in The Panoply which is the greater of 87.5 pence and the volume-weighted average mid-market price 
over the 30 business days prior to the issue of the relevant Panoply Shares. Any Panoply Shares allotted and issued by 
way of deferred consideration will be allotted and issued as follows: 

•

•

in four equal tranches over a 24-month period following the determination of the accounts in respect of the 
financial year ending 31 March 2020 and the publication of the Group’s results for the same period; and 

in four equal tranches over a 24-month period following the determination of the accounts in respect of the 
financial year ending 31 March 2021 and the publication of the Group’s results for the same period. 

The total consideration payable by The Panoply in respect of the Acquisition is capped at a maximum of £21m. 

IFRS 3 requires that consideration to be measured at fair value. The total consideration (before calculating its fair value) 
of £13.8m is further analysed based on the timing of the consideration payments and an estimation of the contingent 
consideration likely payable as at the transaction date to work out the fair value (net present value) of the 
consideration as at the transaction date using cost of debt 3.7% for calculating cash consideration and completion 
shares using WACC of 14.4%. The fair value of the total consideration is calculated to be £13.3m. 

At 31 March 2020, the actual EBITDA for the year and the fair value forecast EBITDA for March 2020 are assessed to be 
higher than the total EBITDA forecast calculated at completion date. The estimated total consideration was calculated 
at £13.6m, a debit of £286k has been recognised in the Statement of Total Comprehensive Income in respect of the 
movement on the deferred contingent consideration liability. 

FutureGov Limited was incorporated in 2008. For over more than a decade FutureGov has built an enviable reputation 
for the delivery of scaled digital transformation and organisational change across government organisations, saving 
money and improving outcomes for citizens at local and national level across health and public services. Digital 
transformation in the public sector follows a defined process from Discovery, where the suitability and need for a new 

 
 
97

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

service is assessed, through to Alpha where a proof of concept is created, then to Beta where a scaled full version is 
delivered and then to Live. Historically, FutureGov has had a reputation for Discovery and Alpha phases, typically ending 
their engagements there or partnering with third party organisations for the Beta and Live phases. 

The acquisition will significantly increase the Group’s revenue originating from the health and public sectors. The 
combination of FutureGov’s wealth of experience and The Panoply’s extended capabilities creates a very strong 
disrupter in these sectors, challenging the status-quo of larger organisations. The Group is now able to offer public 
sector clients an end-to-end service from discovery through to live digital transformation programmes, which is entirely 
tailored to the needs of the industry. 

Futuregov

Intangibles 

Brand

Customer lists

Goodwill

Tangible assets

Property, plant and equipment

Current assets

Trade and other receivables

Cash and cash equivalents

Current liabilities 

Trade and other liabilities

Non-current liabilities 

Borrowings

Deferred consideration

Deferred tax

Net assets

Cash

Share issued (Contingent to performance until FY2020)

Contingent consideration (Equity)    

Fair value of total consideration    

Goodwill

Fair value 
Book cost adjustments
£’000

£’000

Fair value 
£’000 

  –

 –

722

  30 

1,493

 2,151

293

2,549

(722)

–

–

–

293 

2,549 

– 

  30  

1,493 

 2,151 

 (1,272)

(149)

 (1,421) 

 (507)

 (513)

  (3) 

  2,101

–

–

 (536)

 1,435

 (507) 

 (513) 

 (539) 

 3,536 

6,060 

5,786 

1,466 

13,312 

9,776 

Acquisition-related costs of £208k that were not directly attributable to the issue of shares are included in 
administrative expenses in the Consolidated Income Statement and in operating cash flows in the Statement of Cash 
Flows. 

The trade and other receivables are all considered recoverable. The goodwill is related to assemble workforce and the 
high profitability of the acquired business. It will not be deductible for tax purposes. 

Ameo 

b.
On 10 March 2020 the Company acquired the entire issued share capital of Ameo for an initial consideration of £8.3m 
being £4.8m shares plus £2.2m, cash and an additional cash payment of £1.3m made to the vendors at completion 
representing cash held on Ameo’s statement of financial position in excess of its normalised working capital 
requirements. Further deferred contingent consideration may be payable, in shares, dependent upon the performance 
of Ameo post-acquisition. As at 31 March 2020, this is estimated to be £0.7m. As with other acquisitions, there may be a 
partial or full clawback of the initial share consideration in the event of underperformance of Ameo post acquisition. The 
deferred contingent consideration or clawback will be determined by reference to the forecast during the 17 month 
period 1 November 2019 to 31 March 2021 (annualised) and 12 month period from 1 April 2021 to 31 March 2022. 

The number of Panoply Shares to be allotted and issued shall be calculated by dividing the earn-out price payable by a 
price per share in The Panoply which is the greater of 82 pence and the volume-weighted average mid-market price 
(VWAP) over the 30 business days prior to the issue of the relevant Panoply Shares. Any Panoply Shares allotted and 
issued by way of deferred consideration will be allotted and issued in one tranche following the publication of the 

 
 
 
  
  
  
  
  
 
     
 
 
 
 
 
 
 
98

Notes to the Consolidated Financial Statements  continued

Group’s results for the relevant period for financial year end 31 March 2021 and 31 March 2022 of the acquired business 
and applying the deferred contingent consideration formula as specified in the share purchase agreement. 

IFRS 3 requires that consideration to be measured at fair value. The total consideration (before calculating its fair value) 
of £9.2m is further analysed based on the timing of the consideration payments and an estimation of the contingent 
consideration likely payable as at the transaction date to work out the fair value (net present value) of the 
consideration as at the transaction date using cost of debt of 3.4% for calculating cash consideration and WACC of 
14.3% for calculating completion shares. The fair value of the total consideration is calculated to be £9.0m. 

At 31 March 2020, the actual EBITDA for the year and the fair value forecast EBITDA for March 2020 are assessed to be 
lower than the total EBITDA forecast calculated at completion date. The estimated total consideration was calculated at 
£9.0m, a credit of £52k has been recognised in the Statement of Total Comprehensive Income in respect of the 
movement on the deferred contingent consideration liability.  

Ameo, founded in 2009, based in UK, is a consultancy specialising in delivering business change, with a strong focus on 
the public sector. Ameo has been working with businesses for over 10 years seeking to deliver long-lasting, cost-
effective change across a wide range of areas, from financial reporting and process design to digital innovation. 
Ameo’s ethos is to seek to work as a partner with its clients in order to develop sustainable solutions and improve the 
skills of its clients’ teams. In addition, to Public sector, Ameo also has considerable experience delivering projects across 
other sectors such as higher education, energy and utilities, and various industries within the private sector. 

The Acquisition will bring additional and complementary capabilities to the Group’s public sector offering, as well as 
extending its reach into this key market. The strategy and change delivery capability of Ameo, alongside the 
organisational and service design capability of FutureGov, and the backing of The Panoply’s first-in-class technology 
businesses provides the basis for targeting and winning increasingly large digital transformation projects in the UK 
public sector. 

Ameo

Intangibles

Brand

Customer lists

Tangible assets

Property, plant and equipment

Current assets

Trade and other receivables

Cash and cash equivalents

Current liabilities

Trade and other liabilities

Taxes and social security costs

Non-current liabilities

Deferred tax

Net assets

Ameo

Cash

Share issued (Contingent to performance until FY2020)

Contingent consideration (Equity)

Fair value of total consideration

Goodwill

Fair value 
Book cost adjustments
£’000

£’000

Fair value 
£’000 

–

–

  2 

1,649

1,560

(694)

(352)

233

 1,689

–

–

–

–

233 

 1,689 

  2 

1,649 

1,560 

(694) 

(352) 

 – 

 2,165

 (365)

  1,557

 (365) 

  3,722 

Fair value 
Book cost adjustments
£’000

£’000

Fair value 
£’000 

3,527 

4,800 

706 

9,033 

5,311 

Acquisition-related costs of £109k that were not directly attributable to the issue of shares are included in administrative 
expenses in the Consolidated Income Statement and in operating cash flows in the Statement of Cash Flows. 

The trade and other receivables are all considered recoverable. The goodwill is related to assemble workforce and the 
high profitability of the acquired business. It will not be deductible for tax purposes. 

 
 
 
 
 
 
  
99

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

The total consideration payable by The Panoply in respect of the Acquisition is capped at a maximum of £10.5m, which 
includes the reimbursement payment of £1.3m meaning that the effective cap is £9.2m. 

8.1 Acquisitions post year end 

The Panoply Holdings Plc acquired the entire issued share capital of Arthurly, a technology services business with 
strength in the Microsoft Technology Stack on the 10 June 2020. The initial consideration for the Acquisition was £0.4m, 
satisfied though the payment of circa £0.2m cash and the issue of 365,853 new ordinary shares in The Panoply. 

£100,000 worth of the shares are subject to claw back in the event of underperformance in accordance with the Group’s 
acquisition formula. Further consideration may be payable based on revenue generated for the 16 months to 
30 September 2021. Any such additional consideration shall be calculated following the agreement of the relevant 
revenue calculations and publication of the Group’s results relating to the financial period ending on 30 September 2021 
and shall be payable by the allotment and issue of shares in The Panoply. The number of such shares to be allotted and 
issued shall be calculated by dividing the deferred consideration payable by a price per share in The Panoply which is 
the greater of 82 pence and the volume-weighted average mid-market price over the 30 business days prior to the 
relevant issue date. Any shares in The Panoply which are allotted and issued as part of the deferred consideration will 
be allotted and issued in 4 tranches at six-month interval. 

The total consideration payable by The Panoply in respect of the Acquisition is capped at a maximum of £1.5m. 
Acquisition costs of £44k were incurred. These are recorded in the financial statements year ended 31 March 2021. 

All Panoply Shares allotted and issued under the SPA (including the shares issued as part of the Initial Consideration) 
are subject to customary lock-in arrangements and subject to claw-back. 

The acquisition is expected to be immediately margin and earning enhancing to Notbinary. 

The Group is currently performing a fair value review of Arthurly’s assets and liabilities and will report these within its next 
published financial statements. 

Arthurly Limited, company registration number 11560054 is incorporated in England and Wales. Its registered office is 17 
Sunnybank Road, Griffithstown, Pontypool, United Kingdom, NP4 5LT. 

9. Goodwill and impairment 

As at 1 April 2018

On acquisitions

As at 31 March 2019

On acquisitions

As at 31 March 2020

Accumulated  
impairment 
losses 
£’000

–

–

–

–

–

Cost 
£’000

–

20,585

20,585

15,087

35,672

Carrying 
amount 
£’000 

– 

20,585 

20,585 

15,087 

35,672 

Management have concluded the acquisitions in the year are separate cash generating units. In the year ended 
31 March 2020, there are nine cash generating units (CGU), being one CGU per entity acquired. 

Impairment tests for goodwill 

The value of CGUs is assessed according to the projected performance of the business. This is performed by calculating 
the recoverable amount of all CGUs based on value-in-use calculations. These calculations uses a post-tax cash flow 
projects based on latest forecasts by each CGU which are extrapolated to cover a 5 year period. The forecasts used are 
latest forecasts which have been adjusted for the impact of Covid-19 and the expected resulting market downturn. A 
risk-free discount rate is based on WACC using the CAPM model. A risk free rate has been used to mitigate the risk of 
double counting risk adjustments as these have been taken into account in the cash flows. As the WACC used in the 
value-in-use calculation are post- tax WACC, the implied pre-tax WACC has been subsequently calculated and 
disclosed below. 

Each reporting period, management compares the resulting cash flow projections by CGU to the carrying value of 
goodwill. Any material variance in this calculation results in an impairment charge to the Consolidated Income 
Statement. The following table sets out the key assumptions for those CGUs that have significant goodwill allocated to 
them. The growth rate used varies between years, with the maximum growth rate shown in the table below. As well as 
the following assumptions, EBITDA margin based on historic and latest forecasts have been used for each CGU and 

 
     
 
 
 
 
 
 
 
100

Notes to the Consolidated Financial Statements  continued

ranges from 10% to 21%. A long term growth rate of 1.9% based on CPI as at 31 March 2020 was used to extrapolate cash 
flows beyond the budget period. 

CGU

Ameo

Bene Agere

Deeson

FutureGov

Greenshoot Labs

Manifesto

Not Binary

Questers

Carrying value
31 March
2020
£’000

Annual
revenue
growth rate
%

Pre-tax 
discount 
rate 
% 

5,311

1,845

1,239

9,776

130

6,092

8,287

2,992

35,672 

10.0%

12.5%

10.0%

12.5%

12.5%

10.0%

12.5%

12.5%

15.5% 

14.8% 

13.1% 

14.5% 

13.1% 

13.1% 

13.1% 

18.8% 

Based on the impairment review carried out at the end of 31 March 2020, the management believe that the projection 
of cash flow from the CGUs exceeded the carrying value of the goodwill. 

Sensitivity analysis: 
Management concluded that the key factor for sensitivity analysis is the growth rate (revenue). The discount factor is 
assumed to be easily determined by way of the known risk of the market and the cost of debt which is based on the 
credit facility from HSBC at 2.5% plus LIBOR. If the existing annual revenue for each CGU falls by the following growth rate 
shown in the table below,  goodwill impairment would be required: 

CGU

Ameo

Bene Agere

Deeson

FutureGov

Greenshoot Labs

Manifesto

Not Binary

Questers

Annual revenue growth/ 
(contract) rate 
% 

(11.6)% 

(4.4)% 

(36.0)% 

(1.8)% 

(39.0)% 

(6.1)% 

(6.0)% 

(10.1)% 

101

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Intangible assets 

10.
Intangible assets are non-physical assets which have been obtained as part of an acquisition or research and 
development activities, such as innovations, introduction and improvement of products and procedures to improve 
existing or new products. All intangible assets have an identifiable future economic benefit to the Group at the point the 
costs are incurred. Customer lists and brands are amortised over a maximum period of six years from the date of 
acquisition. 

Intangible assets

Cost

At 1 April 2018

Acquired on acquisition

At 31 March 2019

Additions

Acquired on acquisition

At 31 March 2020

Accumulated amortisation 

At 1 April 2018

Charge for the year

At 31 March 2019

Charge for the year

At 31 March 2020

Carrying amount 

At 31 March 2020

At 31 March 2019

11. 

Investment in subsidiaries 

As at 1 April 2018

Additions in the year

As at 31 March 2019

Additions in the year

As at 31 March 2020

Brand
£’000

Customer 
Lists
£’000

Data base
£’000

Software (IP)
£’000

Software
£’000

Total 
£’000 

  – 

 1,051

1,051

–

 526

1,577

  – 

 73

 73

319

 392

1,185

978

  – 

  4,400

4,400

–

4,238 

8,638

  – 

263

263

1,224  

1,487 

7,151

4,137

  – 

 50

50

–

 -

50

  – 

 2

  2

 10

 12

38

48

  – 

 50

50

–

 -

50

  – 

 1

  1

 5

  6

44

49

  – 

 2

  2

196

 – 

198  

  – 

  – 

 – 

25

 25 

173

 2

  –  

 5,553 

5,553 

196 

 4,764 

10,513 

  –  

 339 

 339 

 1,583 

 1,922 

8,591 

5,214 

Accumulated
impairment
losses
£’000

–

–

–

–

–

Cost
£’000

–

32,499

32,499

22,453

54,952

Carrying 
amount 
£’000 

– 

32,499 

32,499 

22,453 

54,952 

Investments in Group undertakings are recorded at cost, which is the fair value of the consideration paid plus the fair 
value of contingent consideration determined at the acquisition date. 

 
 
     
 
 
 
 
 
 
 
102

Notes to the Consolidated Financial Statements  continued

At 31 March 2020, the Company had the following subsidiaries: 

Registered address

Principal activity

Companies

Country of 
incorporation

Bene Agere Norden AS

Norway

Not Binary Limited

England & Wales

Manifesto Digital Limited England & Wales

Manifesto Digital Pty 
Limited

Australia

Questers Global Group 
Limited

England & Wales

Questers Resourcing
Limited

England & Wales

Questers Bulgaria EOOD

Bulgaria

Questers Techpark RS 
Limited

Serbia

Deeson Group Holdings 
Limited

England &
Wales

Deeson Group Limited

England & Wales

iDisrupted Limited

England & Wales

Greenshoot Labs Limited England & Wales

Human Plus Limited

England & Wales

FutureGov Limited

England & Wales

Postboks 573 Sentrum
O105 Oslo

141-143 Shoreditch 
High Street, London, 
E1 6JE

141-143 Shoreditch 
High Street,  
London, E1 6JE 

Manifesto Australia
7 Winton Street
Warrawee NSW 2074

141-143 Shoreditch 
High Street,  
London, E1 6JE 

141-143 Shoreditch 
High Street, 
London, E1 6JE

Sofia, 17 H. Ibsen Str., fl.5
BG175406553

Živka petrovića 52
11080 Beograd-Zemun 

27 Castle Street, 
Canterbury, Kent,  
CT1 2PX 

27 Castle Street, 
Canterbury, Kent,  
CT1 2PX 

Platform, New Station 
Street, Leeds, LS1 4JB

27 Castle Street, 
Canterbury, Kent, 
CT1 2PX

141-143 Shoreditch 
High Street, London, 
England, E1 6JE

Runway East
(Second Floor) 
20 St. Thomas Street,  
London, SE1 9RG 

Strategic and management
consultancy with a focus on  
digital transformation 

Digital service consultancy
mainly in transformation,  
software development, data  
and automation 

Shareholding 

100% 

100%1 

Digital experience agency

100% 

Digital experience agency – 
Ceased trading in the year

Holding company

Provides dedicated highly skilled
IT teams from its technology 
centre in Sofia, Bulgaria, a leading 
European talent pool, to businesses  
located in Europe and worldwide 

100%2 

100%3 

100% 

Bulgaria, a leading European talent
pool, to businesses located in Europe  
and worldwide 

100% 

Dormant – Ceased trading in the year

100% 

Holding company

Digital experience agency

100% 

100%4 

Publish content on websites/
magazines in the technology industry  
and provide collaborative membership  
in technology space 

100% 

IT development mainly in
conversational interfaces and AI 

IT focus in Robotic Process
automation (RPA) 

Digital and service design
consultancy 

100% 

100% 

100%5 

100% 

FutureGov Australia Pty 
Limited

Australia

Level 4,  29 Kiora Road, 
Miranda NSW 2228 

Dormant

1 Not Binary Limited owns 100% of Human Plus Limited 

2 Manifesto Digital UK owns 100% Manifesto Australia 

3 Questers Global Group Limited fully own Questers Resourcing Limited, Questers Techpark and Questers Bulgaria 

4 Deeson Group Holdings Limited owns 100% of Deeson Group Limited 

5 FutureGov Limited owns 100% of FutureGov Australia Pty Limited and US Creates Limited 

 
 
 
 
 
 
103

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Companies

Country of 
incorporation

US Creates Limited

England & Wales

Ameo Professional 
Services Limited

England & Wales

12. Property, plant and equipment 

Cost of assets 

1 April 2018

Acquisition of subsidiaries

Additions

Disposals

At 31 March 2019

Depreciation 

1 April 2018

Charge for the year

Disposal

At 31 March 2019

Net book value 

At 31 March 2019

Cost of assets 

At 1 April 2019

Acquisition of subsidiaries

Additions

Disposals

At 31 March 2020

Depreciation 

Accumulated depreciation b/f

Charge for the year

Disposal

At 31 March 2020

Net book value 

At 31 March 2020

At 31 March 2019

Registered address

Principal activity

Dormant

Shareholding 

100% 

Runway East 
(Second Floor)  
20 St. Thomas Street,  
London, SE1 9RG  

The Grange, 
37 Alcester Road, 
Studley, 
Warwickshire B80 7LL

Strategic and management
consultancy focusing on digital  
transformation 

100% 

IT equipment
£’000

Fixtures &
  Fittings
£’000

Leasehold 
Improvements
£’000

Total 
£’000 

– 

295 

33 

(3) 

325 

– 

45 

– 

45 

–

185

–

–

185

–

23

–

23

–

67

25

(2)

90

–

14

–

14

76

–

43

8

(1)

50

–

8

–

8

42

162

280 

IT equipment
£’000

Fixtures &
  Fittings
£’000

Leasehold 
Improvements
£’000

90

30

114

(34)

200

14

70

–

84

116

76

50

37

17

–

104

8

16

–

24

80

42

185

–

–  

–

185

23

68

–

91

94

162

Total 
£’000 

325 

 67 

131 

(34) 

489 

45 

154 

– 

199 

290 

 280 

 
     
 
 
 
 
 
 
 
104

Notes to the Consolidated Financial Statements  continued

13. Leases 
The Group leases various offices and office equipment. Rental contracts vary from rolling 3 month contracts to fixed 
contracts up to several year. 

Contracts may contain both lease and non-lease components. The Group allocates the consideration in the contract 
to the lease and non-lease components based on their relative stand-alone prices. However, for leases of real estate 
for which the Group is a lessee, it has elected not to separate lease and non-lease components and instead accounts 
for these as a single lease component. 

Lease terms are negotiated on an individual basis and contain a wide range of different terms and conditions. The 
lease agreements do not impose any covenants other than the security interests in the leased assets that are held by 
the lessor. Lease assets may not be used as security for borrowing purposes. 

Until 31 March 2019, leases of property, plant and equipment were classified as operating leases. From 1 April 2019, leases 
are recognised as a right-of-use asset and a corresponding liability at the date at which the leased asset is available 
for use by the Group. 

The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily 
determined, which is generally the case for leases in the Group, the lessee’s incremental borrowing rate is used, being 
the rate that the individual lessee would have to pay to borrow the funds necessary to obtain an asset of similar value 
to the right-of-use asset in a similar economic environment with similar terms, security and conditions. 

To determine the incremental borrowing rate, the Group uses recent third-party financing received by the individual 
lessee as a starting point, adjusted to reflect changes in financing conditions since third party financing was received. 

Amounts recognised in the Statement of Financial Position  

13.1
Right-of-use assets relates to property rentals where the lease term is greater than 12 months in duration. Items that do 
not meet the criteria of a right-of-use asset has been recorded in the income statement and is summarised below. 

The Statement of Financial Position shows the following amounts relating to leases:  

Right-of-use assets

Leased buildings

Lease liabilities 

Current

Non-current

Maturity analysis 
The maturity profile of the Group’s lease liabilities is as follows: 

Within one year

In more than one year but less than two years

In more than two years but less than three years

Effect of discounting

Lease liability

2020
£’000

1,045

1,045

609

390

999

£’000

614

345

73

1,032

(33) 

999

2019 
£’000 

– 

– 

– 

 –  

– 

£’000 

– 

– 

– 

– 

– 

105

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Right-of-use assets 

Cost of assets 

1 April 2019

Adjustment on adoption of IFRS 16

Additions

At 31 March 2020

Depreciation 

1 April 2019

Charge for the year

At 31 March 2020

Net book value 

At 31 March 2020

The income statement shows the following amounts relating to leases: 

Amounts recognised in Consolidated Income Statement

Interest on lease liabilities

Expenses relates to short term leases

Expenses relating to leases of low-value assets, excluding short term leases of low-value assets

Amounts recognised in the Consolidated Statement of Cash Flows

Total cash outflow for leases

IAS 17 Operating leases 

Leased  

buildings
£’000

–

1,501

127

1,628

–

583

583

Total 
£’000 

– 

1,501 

127 

1,628 

– 

583 

583 

1,045

1,045 

2020
£’000

42

317

1

360

2020
£’000

629

2019 
£’000 

– 

245 

– 

245 

2019 
£’000 

– 

The Group’s minimum non-cancellable lease payments relate to short term properties that do not meet the criteria of a 
right-of-use asset under IFRS 16. 

At 31 March 2020

At 31 March 2019

14. Trade and other receivables

Group

Trade receivables

Prepayments

Other receivables

Trade and other receivables

Due within 1 year
£’000

304

9

2020
£’000

7,734

335

521

8,590

Total 
£’000 

304 

9 

2019 
£’000 

3,426 

176 

 316  

3,918 

Trade receivables at the reporting date comprise amounts receivable from the provision of the Group’s products and 
services. 

The average credit period taken on the provision of these services is 87 days (2019: 56 days). 

The breakdown of the trade receivables by currency is explained under financial instrument section. 

Trade receivables are non-interest bearing and generally have a 30 to 60 day payment term. The age of trade 
receivables before impairment is as follows: 

 
     
 
 
 
 
 
 
 
106

Notes to the Consolidated Financial Statements  continued

Not yet due

Past due 1-30 days

Past due 31–60 days

Past due 61–90 days

Past due 91–120 days

Past due 121+ days

Trade receivables before impairment

Provision for bad debt

Trade receivables as at March

2020
£’000

5,694

1,800

174

96

(23)

75

2019 
£’000 

  2,310 

  718 

  242 

10 

246 

– 

7,816

3,526 

(82)

7,734

(100) 

3,426 

Loss rates are calculated based on actual credit losses over the past three years and adjusted to reflect differences 
between the historical credit losses and the Group’s view of the economic conditions over the expected lives of the 
receivables. The Group’s provision for the loss allowance is £82k (2019: £100k). 

Company

Other receivables

Trade and other receivables

15. Cash and cash equivalents 

Group

Cash at bank and in hand

£’000

£’000 

183

183

2020
£’000

4,614

21 

21 

2019 
£’000 

 5,650 

Cash balances are held with a small number of counterparties, with high credit rating. Borrowings were taken out 
during the year. These are discussed in note 17. 

Company

Cash at bank and in hand

2020
£’000

147

2019 
£’000 

 2,762 

The Directors consider that the carrying amount of these assets is a reasonable approximation of their fair value. The 
credit risk on liquid funds is limited because the counterparty is a bank with a high credit rating. 

16. Trade and other payables 
16.1 Current 

Group

Trade payables

Accruals and other payables

Trade and other payables

Company

Trade payables

Accruals and other payables

Trade and other payables

2020
£’000

2,560

1,783

4,343

2020
£’000

236

258

494

2019 
£’000 

1,061 

1,149 

2,210 

2019 
£’000 

57 

253 

310 

17. Borrowings 
The Group entered into a three year £5m revolving credit facility (“RCF”) with HSBC UK Bank Plc (“HSBC”) on 11 June 2019. 
On the same day, £3.55m was drawn-down to pay a proportion of the cash consideration payable pursuant to the 
acquisition of FutureGov Group. The remaining amount of £1.45m was drawn-down on 10 March 2020 in relation to the 
acquisition of Ameo. 

Interest is payable on a quarterly basis at a margin of 2.5% plus LIBOR. 

 
107

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

HSBC has taken security over The Panoply and all of the Group’s subsidiaries and their assets in connection with the RCF 
Facility. The RCF Facility contains customary terms and covenants, including financial covenants. 

Under the terms of the RCF facility, the Group is required to comply with the following financial covenants: 

•

•

the adjusted leverage (based on adjusted EBITDA over net debt) should be less than 2 and 

the interest cover taken as adjusted EBITDA over net finance costs must be not more than 4. 

Adjusted EBITDA is taken on a proforma basis, assuming that all companies have been part of the Group for 12 months. 

The Group has complied with these covenants throughout the reporting period. As at 31 March 2020, the adjusted 
leverage was 0.11 and the interest cover was 31. 

Group secured

Bank loans

Total secured borrowings

Group unsecured

Credit cards

Total unsecured borrowings

Total borrowings

Company secured

Bank loans

Total secured borrowings

Total borrowings

2020
£’000

5,000

5,000

29

29

5,029

2020
£’000

5,000

5,000

5,000

2019 
£’000 

– 

– 

– 

– 

– 

2019 
£’000 

– 

– 

– 

18. Assets and liabilities related to contracts with customers 
All revenue relates to contracts with customers. The Group have a number of contracts where it receives payments 
from customers based on a billing schedule. Revenue recognised in excess of invoices raised is included within contract 
asset. Where amounts have been invoiced in excess of revenue recognised, the excess is included within contract 
liability. 

Group

Current contract asset

Loss allowance

Total contract asset

Contract liability

Total contract liability

2020
£’000

1,413  

–

1,413

1,454

 1,454

2019 
£’000 

232 

– 

232 

406 

406 

Contract assets have increased mainly due to the acquisition of two new businesses in the year (see note 8) alongside 
strong trading in the last three months of the year in line with the public sector procurement timeline. Similarly, contract 
liabilities have increased due to overall contract activity where customers are paying in advance for performance 
obligations that have yet to be satisfied. 

Revenue recognised in relation to contract liabilities 

The following table shows how much of the revenue recognised in the current reporting period relates to carried-
forward contract liabilities and how much relates to performance obligations that were satisfied in a prior year: 

Group

Revenue recognised that was included in the contract liability taken over on acquisition

Revenue recognised that was included in the contract liability balance at the beginning  
    of the period

Revenue recognised from performance obligations satisfied in previous periods

2020
£’000

78

398

16

2019 
£’000 

126 

– 

– 

 
 
     
 
 
 
 
 
 
 
108

Notes to the Consolidated Financial Statements  continued

Unsatisfied long-term contracts 

The majority customer contracts for the Group as at 31 March 2020 are 12 months or less. Long term contracts with 
unsatisfied performance obligations as at 31 March 2020 is nil (2019: £486k). 

19. Other taxes and social security costs 
Group 

Current Liability

Corporation tax

VAT

Other taxes and social security costs

Total

Current Asset

Corporation tax

VAT

Total

Company 

Current Liability

Other taxes and social security costs

VAT

Total

Current Asset

VAT

Total

2020
£’000

861

1,471

669

3,001

2020
£’000

197

9

206

2020
£’000

33

124

157

2020
£’000

–

–

2019 
£’000 

609 

573 

357 

1,539 

2019 
£’000 

– 

– 

– 

2019 
£’000 

19 

– 

19 

2019 
£’000 

137 

137 

20. Gain/(loss) on the fair value movement of deferred and contingent consideration 
The consideration payment of the acquired businesses includes deferred consideration, in the form of equity payment, 
contingent upon certain results being achieved over relevant periods. 

Group

Fair value at April 2019

Initial fair value for deferred contingent consideration on acquisitions in the year

Settlement of deferred consideration

Movement on fair value contingent consideration

Fair value at 31 March

Deferred consideration measured at amortised cost

Acquired as part of business combination

Settlement in the year

Amortised cost at 31 March

Total

Deferred and contingent consideration as at 31 March:

Deferred and contingent consideration due less than one year

Deferred and contingent consideration due more than one year

As at 31 March

2020
£’000

10,849

2,172

(240)

3,764

16,545

713

513

(1,088)

138

16,683

10,685

5,998

16,683

2019 
£’000 

– 

10,795 

– 

54 

10,849 

713 

– 

– 

713 

11,562 

3,270 

8,292 

11,562 

 
109

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Company

Fair value at April 2019

Initial fair value for deferred contingent consideration on acquisitions in the year

Settlement of deferred consideration

Movement on fair value contingent consideration

Fair value at 31 March

Deferred consideration measured at amortised cost

Settlement in the year

Amortised cost at 31 March

Total

Deferred and contingent consideration as at 31 March:

Deferred and contingent consideration due less than one year

Deferred and contingent consideration due more than one year

As at 31 March

2020
£’000

10,849

2,172

(240)

3,764

16,545

713

(713)

–

16,545

10,547

5,998

16,545

2019 
£’000 

– 

10,795 

– 

54 

10,849 

713 

– 

713 

11,562 

3,270 

8,292 

11,562 

The fair value movement resulted from the fair value of the actual EBITDA to what was initially forecasted as part of the 
consideration. The contingent consideration more than one year has a range of years due from 1 April 2021 to 31 March 
2024. 

As a result of the exceptional performance of Deeson for the 12 months to 30 September 2019 further consideration of 
£0.96m is payable in respect of the acquisition of Deeson Group Holdings Limited in ordinary shares in the Group. These 
shares are to be issued at the higher of 82.5p and the prevailing market price at the time. This is payable in four 
tranches on publication of the 30 September 2019 half year results, over a period of 18 months. The initial tranche of 
£0.24m was paid in December 2019. In order to incentivise the management team of Deeson we have increased the 
cap of total consideration from £3.6m to £4.1m. 

21. Share capital and reserves 
Share capital and reserves comprise of the following categories: 

•

•

•

•

•

•

Share capital: The nominal value of shares in issue. 

Share premium: The excess of the value received for shares issued over their nominal value less transaction costs 
and amounts used to fund bonus issues. 

Capital redemption reserve: The nominal value of shares cancelled. 

Foreign exchange reserve: Cumulative gains or losses recognised on retranslation of overseas operations. 

Share-based payment reserve: The cumulative charge recognised under international financial reporting 
standards less amounts exercised. 

Retained earnings: Cumulative gains or losses not recognised elsewhere 

Shares issued and fully paid 

Beginning of year

Issued during year

Shares issued and fully paid

Share capital allotted, called up and fully paid 

Ordinary shares of £0.01 each

At 31 March

2020
£’000

423

128

551

2019 
£’000 

– 

423 

423 

2020

2019 

55,052,267

42,295,147 

 
 
     
 
 
 
 
 
 
 
110

Notes to the Consolidated Financial Statements  continued

Movement in ordinary shares

Opening balance 1 April 2018

Share issue during the year (between May 18 to November 18)

Bonus shares (October 18 and November 18)

Share cancellation (October 18)

Shares at placing (IPO) (December 18)

Acquisition of subsidiaries (between December 18 to January 2019)

Less transaction costs arising on share issues

As at 31 March 2019

Acquisition of subsidiaries (between June 2019 and March 2020)

Settlement of contingent consideration (December 2019)

As at 31 March 2020

Number of shares
thousands

Par value
£’000

Share 
 premium
£’000

10.5

13.8

15,502

(481)

6,757

20,493

42,295

12,466

291

55,052

–

–

155

(5)

68

205

–

423

125

3

551

490

660

(155)

–

4,932

15,106

(254)

20,779

10,461

237

31,477

Total 
£’000 

490 

660 

– 

(5) 

5,000 

15,311 

(254) 

21,202 

10,586 

240 

32,028 

The share price with reference to the acquisitions in the year ranged from 82.0p to 86.5p. The settlement of contingent 
consideration in the year relates to the prior year acquisition of Desson Group Holdings. The consideration payable is 
calculated based on the performance of Deeson Group Holdings for the 12 months to 30 September 2019. These shares 
will be issued in 4 tranches over an 18 month period, with the first tranche issued in December 2019 

22. Deferred tax 
Deferred tax liability

Accelerated capital allowances and intangible assets arising from acquisition of subsidiaries:

As at 1 April

Deferred tax arising from acquisition of subsidiaries

Changed in deferred tax rate

Movement in income statement for the year

As at 31 March

Deferred tax is recognised at 19% (2019: 17%). 

Deferred tax asset

Accelerated capital allowances:

As at 1 April

Deferred tax arising on acquisition of subsidiaries

Movement in income statement for the year

As at 31 March

Tax losses

Unused tax losses for which no deferred tax asset has been recognised

2020
£’000

925

903

77

(282)

1,623

2019 
£’000 

– 

989 

– 

(64) 

925 

2020
£’000

2019 
£’000 

14

–

(14)

–

2020
£’000

691

– 

(3) 

17 

14 

2019 
£’000 

1,500 

Potential tax benefit available for offset against future profits in the jurisdiction in which  
the loss arises.

131

533 

 Ultimate controlling party and related party transactions 

23.
In the opinion of the Directors there is no ultimate controlling party. All other transactions and balances with related 
parties, which are presented for the Group and the Company, are detailed below. 

Transaction Company (to and from) subsidiaries: 

Transactions with subsidiaries 
(i)
Transactions with subsidiaries comprise sale and purchase of services in the ordinary course of business at normal 
commercial terms. Total income accrued in the Company as a result of management fee was £1,231k (2019: £365k). 
During the year the Company received £1,678k (2019: £5,438k) dividends from its subsidiaries (refer to Company 

 
 
 
111

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Statement of Cash Flow). There was also purchases totalling £169k (2019: £2k). Intercompany loans to and from 
subsidiaries for the year are noted in the table below. 

Balances outstanding at 31 March 2020 and 2019 in respect of the transactions between Company and its subsidiaries 
are shown below: 

Outstanding balances between Company and subsidiaries

Other receivables from Group undertakings

Intercompany loans to Group undertakings*

Intercompany loans from Group undertakings

Total

2020
£’000

760

577

(3,227)

(1,890)

2019 
£’000 

365 

263 

– 

628 

*Intercompany loans are interest free loans to subsidiaries which are repayable on demand. As at 31 March 2020, the 
balance was £1,027k (2019: £263k) with a provision of £450k (2019: £nil). 

In addition, the Company owed £2k (2019: £8k) to subsidiaries which is included within the trade payables. 

The expected credit loss on intercompany receivables and loans are £450k based on actual credit losses over the past 
three years and adjusted to reflect differences between the historical credit losses and the Company’s view of the 
economic conditions over the expected lives of the receivables. The Company’s provision for the loss allowance as at 
31 March 2020 was £450k (2019: £nil). 

Transaction amongst subsidiaries: 

(ii)
Transactions with subsidiaries comprise sale and purchase of services in the ordinary course of business at normal 
commercial terms. Total intercompany sales excluding to parent Company were £853k (2019: £58k). 

Transactions with Directors 

Details of Directors’ interests in the Company’s shares, service contracts and remuneration are set out in the report of 
the Board to the members on Remuneration report on pages 55 and 56. . 

During the year ending 31 March 2020 there were no payments made by the Group to Growth Company FD Limited (a 
company controlled by Oliver Rigby) (2019: £63k). The director’s loan provided to Neal Gandhi of £50k in the year ending 
31 March 2019 from its subsidiary, Questers Resourcing Limited remains outstanding as at 31 March 2020. 

In the prior year, the Group acquired Not Binary Limited. Neal Gandhi and Oliver Rigby owned shares in Not Binary 
Limited totalling 5 per cent and 1 per cent respectively. The fair value of deferred contingent consideration shares due to 
the directors is valued at £383k (£325k being deferred consideration less than one year and £58k due from 31 March 
2021 to 31 March 2022). 

In the prior year, the Group acquired Questers Global Group Limited. Neal Gandhi owned shares in Questers Global 
Group Limited totalling 46.2 per cent. The fair value of deferred contingent consideration shares due to him is valued at 
£1,450k (£528k being deferred consideration less than one year and £922k due from 31 March 2021 to 31 March 2022). 

24. Financial instruments 
In common with other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note 
describes the Group’s objectives, policies and processes for managing those risks and the methods used to measure 
them. The significant accounting policies regarding financial instruments are disclosed in Note 2. 

Principal financial instruments 

The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows: 

•

•

•

•

•

•

Trade and other receivables 

Cash and cash equivalents 

Trade and other payables 

Deferred and contingent consideration 

Lease liabilities 

Borrowings 

     
 
 
 
 
 
 
 
112

Notes to the Consolidated Financial Statements  continued

Financial assets and liabilities measured at amortised cost 

The book values of the financial instruments (excluding equity shares) used by the Group, from which financial risk 
arises, are as follows (note prepayments and other receivables are not financial assets under IFRS 9 but are disclosed 
for ease of reconciliation): 

Group 

Financial assets at amortised cost*

Trade receivables

Prepayments

Other receivables

Cash and cash equivalents

As at 31 March

2020
£’000

7,734

335

521

4,614

13,204

2019 
£’000 

3,426 

176 

 316  

5,650 

9,568 

Financial assets at amortised cost include the following debt investments which is included within ‘Other receivables’: 

Loans to related parties

As at 31 March

2020
£’000

50

50

2019 
£’000 

50 

50 

*The fair value of financial assets carried at amortised cost approximates to the carrying amounts because of the short 
maturity of these instruments. 

Financial liabilities at amortised cost less than one year

Trade payables

Other payables

Accruals

Borrowings

Deferred and contingent consideration

Lease liabilities

As at 31 March

Financial liabilities at amortised cost greater than one year

Borrowings

Lease liabilities

As at 31 March

2020
£’000

2,560

756

1,027

29

138

609

5,119

2020
£’000

5,000

390

5,390

2019 
£’000 

1,061 

660 

489 

– 

713 

– 

2,923 

2019 
£’000 

– 

– 

713 

At a Company level, the principal financial instruments used from which financial instrument risk arises, are as follows: 

•

•

•

•

•

•

Intercompany loans and other receivables due from Group undertakings 

Cash and cash equivalents 

Trade and other payables 

Deferred and contingent consideration 

Borrowings 

Intercompany loans due to Group undertakings 

Company 

Financial assets at amortised cost

Other receivables

Other receivables from Group undertakings

Intercompany loans to Group undertakings*

Cash and cash equivalents

As at 31 March

2020
£’000

183

760

577

147

1,667

2019 
£’000 

21 

365 

263 

2,762 

3,411 

113

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Financial liabilities at amortised cost due on demand or within one year

Trade payables

Accruals and other payables

Deferred consideration

Amounts owed to Group undertakings

As at 31 March

Financial liabilities at amortised cost due greater than one year

Borrowings

As at 31 March

Fair value measurement 

2020
£’000

236

258

–

3,227

3,721

2020
£’000

5,000

5,000

2019 
£’000 

57 

253 

  713 

– 

1,023 

2019 
£’000 

– 

– 

Financial instruments in the category “fair value through profit or loss” are measured in the Consolidated Statement of 
Financial Position at fair value. Fair values of financial instruments are recognised and measured of measurements are 
disclosed by level of the following fair value measurement hierarchy: 

•

•

•

Level 1 – Quoted prices (unadjusted) in an active market for identical assets or liabilities 

Level 2 – Inputs other than quoted prices included within Level 1 that are observable for assets or liability, either 
directly (that is, as prices) or indirectly (that is, derived from prices) 

Level 3 – Inputs for asset or liability that are not based on observable market data (that is unobservable inputs) 

The following table presents the Group’s and Company’s assets and liabilities that are measured at fair value at 
31 March 2020: 

Level 1
£’000

  – 

Level 2
£’000

  – 

2020

Level 3
£’000

16,545

Level 1
£’000

  – 

Level 2
£’000

2019 

Level 3 
£’000 

  – 

 10,849  

Group and Company

Contingent consideration (See below)

Reconciliation for level 3 is shown below:

Opening balance

Additions

Settlements

Fair value movement deferred contingent consideration (reflected in Consolidated  
    Income Statement)

Deferred contingent consideration (See Note 20)

25. Risk management 
The Group finances its activities through equity and bank financing. No speculative treasury transactions are 
undertaken, and no derivative contracts were entered into. Financial assets and liabilities include those assets and 
liabilities of a financial nature, namely cash and borrowings. The Group is exposed to a variety of financial risks arising 
from its operating activities, which are monitored by the Directors and are reported in the Risk and Risk Management 
section on pages 40 to 43. 

25.1 Cash and liquidity risk 
The Group seeks to manage financial risk by ensuring sufficient liquidity is available to meet foreseeable needs and to 
invest cash assets safely and profitably. The Group policy throughout the year has been to ensure continuity of funding 
by a combination available bank facility and the issue of equity. The following table shows the contractual maturities of 
financial liabilities measured at amortised cost: 

2020
£’000

 10,849 

2,172

(240)

3,764

16,545

2019 
£’000 

– 

10,795 

– 

54 

10,849 

 
     
 
 
 
 
 
 
 
114

Notes to the Consolidated Financial Statements  continued

Contractual maturities of financial liabilities at 31 March 2020: 

Group

Company 

Less than
 1 year
£’000

1 to

Effect of
2 to
2 years 5 years discounting
£’000

£’000

£’000

Total
£’000

Less than
1 year
£’000

1 to

Effect of
2 to
2 years 5 years discounting
£’000

£’000

£’000

Trade and other  
    payables

Borrowings (Note 17)

Deferred consideration  
    (Note 20)

Lease liabilities  
    (Note 13)

Amount owed to Group  
    undertakings

4,343

173

–

–

– 4,343

144

5,048

(336) 5,029

138

614

–

–

345

–

–

73

–

–

138

(33)

999

–

–

5,268

489

5,121

(369) 10,509

Contractual maturities of financial liabilities at 31 March 2019: 

Total 
£’000 

494 

494

144

–

–

3,227

3,721

–

–

144

5,048

(336) 5,000 

–

–

–

–

–

–

– 

– 

3,227 

144

5,048

(336) 8,721 

6 months
or less
£’000

2,152

713

  2,865 

Group

6 to 12
months
£’000

58

–

  58 

Total
£’000

2,210

713

2,923

6 months
or less
£’000

255

713

968

Company 

6 to 12
months
£’000

55

–

  55 

Total 
£’000 

310 

713 

  1,023 

Trade and other payables

Deferred consideration (Note 20)

25.2 Capital risk management 

Covid-19 
The macro economic impact of the Covid-19 pandemic is uncertain, and continues to evolve, with potential disruption 
to financial markets including to currencies, interest rates, borrowing costs and the availability of debt financing. 
However, the Group’s financial risk management strategies seek to reduce our potential exposure in relation to these 
risks. 

The Group has a combined cash and cash equivalent of £4.6m, providing significant headroom over short term liquidity 
requirements. 

The Group’s operating activities result in customer credit risk, for which provisions for expected credit losses are 
recognised. This customer related credit risk is generally short term in duration and while Covid-19 impacts on our 
customers had no material impact on credit loss provisioning at 31 March 2020 there remains a risk in relation to this 
matter for the year ending 31 March 2021. 

The Group’s policy on capital structure is to maintain a level of gross cash available, which the Board considers to be 
adequate to fund a range of potential EBITDA movements, taken from a series of business projections and scenarios. 
Based on these business projections which takes into account the impact of Covid-19 the Board believes it has 
sufficient cash resources at its disposal to pursue its chosen strategy of maximising shareholder returns from its 
customer base. 

The Group manages its capital to ensure that trading entities in the Group will be able to continue as going concerns, 
while maximising the returns to shareholders through the organisation of cash and equity balances. The capital 
structure of the Group consists of cash at bank and in hand and equity attributable to equity holders of the parent, 
comprising issued share capital, reserves and retained earnings as disclosed in the Consolidated Statement of 
Changes in Equity on page 72. 

The Directors seek to promote recurring revenues to a wide range of business customers, to reduce the risks associated 
with fluctuations in the UK economy and to increase the long-term value to customers and shareholders. 

The declaration and payment by the Group of any future dividends on the Ordinary Shares and the amount will depend 
on the results of the Group’s operations, its financial condition, cash requirements, future prospects, profits available for 
distribution and other factors deemed to be relevant at the time. In order to maintain or adjust the capital structure, the 
Group may adjust the amount of any pay-outs to the shareholders, return capital to the shareholders, issue new shares 
and make borrowings or sell assets to reduce debt. 

 
 
 
 
115

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Due to the ongoing risks with Covid-19, the Director are not proposing a dividend for financial year ended 31 March 2020. 
The Board will regularly review the appropriateness of its dividend policy. 

25.3 Credit risk 
The Group’s policy is to monitor trade and other receivables and avoid significant concentrations of credit risk. The 
principal credit risk arises from trade receivables. Aged receivables reports are reviewed monthly as a minimum. The 
credit control function follows a policy of sending reminder letters that start once an invoice is over 30 days overdue. 
These culminate in a legal letter with the threat of legal action. In a limited number of cases, legal action has been 
pursued. An aged analysis of receivables is shown in Note 14 to the financial statements. 

In line with IFRS 9, the Group assesses the credit risk balances at each reporting date, to assess whether the credit risk 
on a financial instrument has increased significantly since initial recognition. The simplified approach has been applied 
to trade debtors to measure the loss allowance at an amount equal to the lifetime expected credit loss (ECL) at initial 
recognition and throughout its life. The credit risk is assessed by reviewing the contract income amount compared to 
the amount subsequently recovered. The Group does not identify specific concentrations of credit risk with regards to 
trade and other receivables, as the amounts recognised represent a large number of receivables from various 
customers, including some government authorities. Assessment of the average expected credit loss across the Group is 
deemed to be nil over a period of 36 months to 31 March 2020 with the exception of Questers. The bad debt provision as 
at 31 March 2020 was assessed to be £82k. Trade receivables are stated net of an impairment for estimated 
irrecoverable amounts of £7.7m (2019: £3.4m). This impairment has been determined by reference to known issues. 
Write-offs are made when the irrecoverable amount becomes certain. During the year £82k of bad debt was written off 
against the provision which relates to pre-acquisition of Questers. The Group’s main risk relates to trade receivables 
which are stated net of the provisions above. No collateral is held as security against these debtors and the carrying 
value represents the fair value. 

The expected loss rates are based on the payment profiles of sales over a period of 36 months before 31 March 2020 
and the corresponding historical credit losses experienced within this period. The historical loss rates are adjusted to 
reflect current and forward- looking information on macroeconomic factors affecting the ability of the customers to 
settle the receivables. The group has identified that the GDP and the unemployment rate of the countries in which it 
sells its goods and services are the most relevant factors, and accordingly adjusts the historical loss rates based on 
expected changes in these factors. 

25.4 Foreign currency risk 
The Group’s main foreign currency risk is the short-term risk associated with accounts receivable and payable 
denominated in currencies that are not the subsidiaries functional currency. The risk arises on the difference in the 
exchange rate between the time invoices are raised/received and the time invoices are settled/paid. For sales 
denominated in foreign currencies the Group will try to ensure that the purchases associated with the sale will be in the 
same currency. Most monetary assets and liabilities of the Group were denominated in pound sterling except for the 
following currency in the table below, and which are included in the financial statements at the sterling value based on 
the exchange rate ruling at the Statement of Financial Position date. 

Sensitivity analysis in foreign exchange rates show an increase or decrease by 10% with all other variables held 
constant, the net assets attributable to shareholders would increase or decrease by approximately £181k (2019: £208k). 

The maximum exposure to foreign currency risk for the Group trade receivables at the reporting date was: 

Norwegian Krone (NOK)

European Union currency (EUR)

United States of America Dollar (USD)

As at 31 March

2020
 £’000

248

 181

40

469

2019 
£’000 

230 

– 

– 

230 

     
 
 
 
 
 
 
 
116

Notes to the Consolidated Financial Statements  continued

The maximum exposure to foreign currency risk for Group cash and cash equivalent at the reporting date by was: 

European Union currency (EUR)

Norwegian Krone (NOK)

Australian Dollar (AUD)

Bulgarian Lev (BGN)

Serbian Dinar (RSD)

United States of America Dollar (USD)

As at 31 March

2020
£’000

150

475

–

–

58

13

2019 
£’000 

15 

1,064 

56 

38 

1 

21 

696

1,195 

The maximum exposure to foreign currency risk for the Group trade and other payables at the reporting date was: 

USD

EUR

NOK

AUD

RSD

BGN

As at 31 March

2020
£’000

12

90

441

–

–

103

646

2019 
£’000 

– 

– 

336 

3 

1 

310 

650 

25.5 Interest rate risk 
In the year ended 31 March 2020, the Group has taken out an RCF facility of £5m denominated in GBP. The facility has 
been taken out on a floating rate basis (LIBOR) for a period of 3 years up to June 2022. Interest rate risk arises on the 
change in LIBOR which affects the interest payable the interest payable by the Group. 

Sensitivity analysis in interest rates show that with an increase in 100 basis points, with all other variables held constant, 
the net assets attributable to shareholders would increase or decrease by approximately £7k. Management periodically 
reviews the interest rates with lenders to manage the interest rate risk associated with the loans. 

26. Non-cash investing and financing activities 
Non-cash investing and financing activities disclosed in other notes are: 

•

•

Partial settlement of a business combination through the issue of shares (see note 8) 

Acquisition of right-of-use assets (see note 13) 

Net debt reconciliation 

This section sets out an analysis of net debt and the movements in net debt for each of the periods presented. 

Group

Liabilities from financing activities 

Net cash at 1 April 2018

Cash flows

Net cash as at 31 March 2019

Recognised on adoption of IFRS 16 (see note 13)

Net (debt)/cash as at 1 April 2019

New leases

New borrowings

Loans acquired on acquisition

Cash flows

Net (debt)/cash at 31 March 2020

Borrowings
£’000

Leases
£’000

Sub-total
£’000

Cash/bank 
 overdraft
£’000

  – 

–

–

–

(5,029)

(507)

507

(5,029)

  – 

–

(1,501)

(1,501)

(127)

–

–

629

(999)

–

–

(1,501)

(1,501)

(127)

(5,029)

(507)

1,136

(6,028)

126

5,524

5,650

–

5,650

–

–

–

(1,036)

4,614

Total 
£’000 

 126  

5,524 

 5,650  

(1,501) 

4,149 

(127) 

(5,029) 

(507) 

100 

(1,414) 

Cash has decreased in the year as a result of acquisitions completed in the year offset by an increase in trading and 
cash acquired on acquisition. 

Company

Liabilities from financing activities 

Borrowings
£’000

Intercompany
loans
£’000

Sub-total
£’000

Cash/bank 
 overdraft
£’000

Net cash at 1 April 2018

Cash flows

Net cash as at 31 March 2019

New borrowings

New borrowings - non cash items

Cash flows

  – 

–

–

(5,000)

-

–

–

–

–

(1,000)

(2,227)

–

–

–

–

(6,000)

(2,227)

–

Net (debt)/cash at 31 March 2020

(5,000)

(3,227)

(8,227)

  126

2,636

  2,762

–

-

(2,615)

147

Total 
£’000 

 126  

2,636 

 2,762  

(6,000) 

(2,227) 

(2,615) 

(8,080) 

Cash has decreased in the year as a result of acquisitions completed in the year where the Company utilised cash 
reserves to pay for the consideration due. 

27. Post-balance sheet events 
The Panoply Holdings Plc acquired Arthurly Limited on the 10 June 2020. Further details are disclosed in note 8.1. 

The Group agreed a £1.5m overdraft facility with HSBC on 7 May 2020. 

117

2
0
2
0
A
N
N
U
A
L
R
E
P
O
R
T
&
A
C
C
O
U
N
T
S

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

     
 
 
 
 
 
 
 
118

Directors, Secretary and Advisers

Registered Auditor 
Nexia Smith & Williamson 
25 Moorgate, 
London EC2R 6AY 

Bankers 
HSBC UK Bank plc 
4th Floor, 
3 Temple Quay,  
Bristol BS1 6DZ 
Handelsbanken 
Staines Upon Thames Branch, 
Staines upon Thames TW18 3BA 

Registrars 
Neville Registrars 
Neville House, 
Steelpark Road, 
Halesowen B62 8HD 

Directors 

Mark Smith 
Non-Executive Chairman 

Chris Sweetland 
Non-Executive Director 

Isabel Kelly 
Non-Executive Director 

Neal Gandhi 
Chief Executive Officer 
Oliver Rigby 
Chief Financial Officer 

Secretary 

Oliver Rigby 

Company number 

10533096 

Registered office 

141-143 Shoreditch High Street, 
London E1 6JE 

Nominated adviser and broker 
Stifel Nicolaus Europe Ltd  
150 Cheapside, 
7th Floor, 
London EC2V 6ET  

Solicitors 

Harbottle & Lewis LLP 
14 Hanover Square, 
London W1S 1HP 

First Floor, 
141-143 Shoreditch High St, 
London E1 6JE

www.thepanoply.com